         
       
    
      
   
     
   
             

   
 
 

      
  

    

  
 
  
   

   
 

 

WZZANCESSS SEWERS De DG2WTLBIAH 19 BOOMERS REEMA
tea A OS ooo ea oe OCs
a ow ae (CAC Ryo ORB ae en ae
WARE LIE ART TEVA EYE
i 7a : TESCO 2) FANGS EAS Ah Hy CXR Ee) OG

oer mae ca a OAS ras ¢ ih aN ay FY) a

=. Hs p © G1 RON LO’ oy en ® ( WY K en & i a 4 >

‘2/6 (TE MEERA (ESS CO ak ae Z4

ee Seer NN BWR Co on ea
@SPUBLISHED WEEKLY (GG SS TRADESMAN COMPANY, PUBLISHERSRe ees
SSO OWL TCI OR DEORE

SUES

8 J
WER U
ce ay ,

Ac 30°30 F B ae

 

    
 
   
   

Number 2449

   
 
  
       

 

   

 

    

Forty-eighth Year GRAND RAPIDS, WEDNESDAY, AUGUST 27, 1930

 

 

ate viper eg
“

GOD THE ARTIST

God, when you thought of a pine tree,
How did you think of a star?

How did‘you dream of a damson West
Crossed by an inky bar?

How did you think of a clear brown pool
Where flocks of shadows are?

eae
;

 

God, when you thought of a cobweb.
How did you think of dew?

How did you know a spider’s house
Had shingles, bright and new?

How did you know we human folk
Would love them as we do?

 

God, when you patterned a bird song,
F lung on a silver string,

How did you know the ecstasy
That crystal call would bring?!

How did you think of a bubbling throat
And a darling speckled wing!

God, when you chiseled a raindrop,
How did you think of a stem

Bearing a lovely satin leaf
To hold the tiny gem?

How did you know a million drops
Would deck the morning’s hem?

Why did vou mate the moonlit night
With the honeysuckle vines?

How did you know Madeira bloom
Distilled ecstatic wines?

How did you weave the velvet dusk
Where tangled perfumes are?

God, when you thought of a pine tree,
How did you think of a star?

Angela Morgan.

 

 

i a > Saas : sy * - :
PATTI PRI

TAMIA

Public Reference Library,

 

Library St

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

 

 

 

 

     

HOUSANDS of women consider Semdac as a
household necessity. For years Semdac Liquid
Gloss has been a standard polish in homes
throughout the Middle West. With the combina-
tion of Semdac Liquid Gloss and Semdac Furni-
ture Dressing you can make two sales where you

formerly made one.

Stock these products ... display them... watch
the ease with which they sell.

STANDARD OIL COMPANY (Indiana)

General Offices: 910 South Michigan Ave., Chicago, Ill.

1707

 

 
  
 
 
 
 
 
  
  
  
  
   
     
   

FURNITURE

DRESSING

va

vets
FURNITURE
PIANOS “nd

ala
bi LO,O1 010771,

 

 

 

rN
rvs)
yoy able
FOR
wooDWORK
FLOORS AND

 

FURNITURE

alas

es) : Vy
i . TC eae

DRESSING

LIQUID
GLOSS

 

 

 

=
yy

Ne

)

RE

RE

WY

 

Forty-eighth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cente
zach. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
wld, 25 cents; issues five years or more old 50 cents.

 

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

Local Daily Paper Evades Issue.

Last Friday night Judge Edward J.
Jeffries, of Detroit, candidate for gov-
ernor, spoke in Grand Rapids over
radio station WASH on the time al-
lotted to the “Main Street Crusader.”
The announcer for this radio station
stated twice during the evening, im-
mediately prior to and just at the close
of Judge Jeffries talk, that the Cru-
sader was not endorsing any particular
political candidate, ‘but the Crusader
time would be open to any candidate
for the purpose of stating where he
stood in regard to the chain syndicates;
to put the candidates on record, for or
against, the independent campaign.

The listening public, including the
local newspapers, know that Judge
Jeffries’ talk was for the purpose stat-
ed, to give his stand against chain
monopoly.

Yet, in the Saturday issue of the
Grand Rapids Press, there appeared
in column 1, page 2 an article with this
bold head, “Jeffries Attacks Political
Foes—Detroit Judge, Seeking Chair of
Governor, Speaks Via Radio—He
Urges Relief Laws.”

All right so far, but as the article
continues for over half a column there
is not one single word covering what
Judge Jeffries actually said about the
menace of the mergers, monopolies and
chain syndicates. And those who
heard the judge will recall he spent
almost all of the time with a careful
and masterly outline of the chain store
subject and this determined stand in
the matter.

The Press article quotes about all
the speaker had to say on farm relief
and what he had to say about his
political opponents, but get this para-
graph, mid-way in the article:

“Mr. Jeffries’ indulgence in political
personalities was brief and most of his
address was devoted to issues and
problems.”

Get that—“most of his address was
devoted to issues and problems.” What
issues? What problems?

The Press is as silent as the pro-
verbial tomb.

GRAND RAPIDS, WEDNESDAY, AUGUST 27, 1930

It is good journalism to present the
news, the whole news and not to per-
mit any ulterior consideration to omit
the essentials. Perhaps the evening
paper felt that it covered those parts
of Judge Jeffries talk which were of
greatest “political” import.

It might be an open question if folks
were interested in the main part of the
talk, yet it would have taken but an-
other inch or two of space to play
four-square and give the judge, a visi-
tor within our gates, a fair break.

“Politics” may be a paramount
topic to-day and no matter what the
outcome of Judge Jeffries campaign,
with his anti-chain platform, the battle
of the independents is due to be the
main issue as time goes on, in spite of
journalistic efforts to ignore and sub-
due the real situation.

If the independents would cease their
financial aid to the friends of their
enemies the story would have had a
different ending long before this. A
newspaper must survive upon its ad-
vertising revenues, and with the pic-
ture as plainly written on the open
page as it is in this city—perhaps to
even discuss the editorials is “hooey.”

Hugh King Harris.
8
Late Business News.

Another rise in commodity prices
last week was welcomed by seekers
for early buds of promise. The Irving
Fisher index number advanced from
83.1 last week to 83.8.

Roger W. Babson who had the luck
or the perspicacity to call the turn in
the stock market last Fall is out with
a prediction that general business in
the ‘Middle West will show a marked
improvement in the last quarter of this
year. Foreign demand for agricultural
products, he thinks, will start the ball
rolling in the right direction.

Improvement in the building situa-
tion is seen in the July filings of plans
in 589 communities as collected by S.
W. Straus. Compared with June there
was a gain of 1.6 per cent. whereas
generally there is a decline amounting
on the average to 13 per cent. ‘But in
July, 1929, the filing were 36 per cent.
higher.

The rubber market, now struggling
with the lowest prices in its history,
was further deranged last week by the
refusal of a large number of Dutch
producers to have anything to do with
restriction plans. Their opposition
was on the ground that small native
producers would take advantage of the
restrictions imposed on the large pro-
ducers.

Black is the most popular color for’.

automobiles this month, having put
blue back into second place, Duco re-
ports. The sombre hue thus returns
to its original favor for the first time
since lacquers put the colors of the
spectrum at public command. Is it a
sign of change in taste or of mood?
Sears Roebuck sales in the four

weeks ended August 13 were 8.7 per
cent. less than in the same period last
year. There was little change in the
number of stores, but
change in the dollar value of the goods
sold.

The popular radio broadcaster who
keeps up the spirits of his listeners by
cheery items seemed to get a special
kick last week out of the copper sta-
tistics showing a large increase in the
production figures. The industry,
which is struggling with excess of ma-
terial, was not so pleased with the in-
formation.

—_—_+-+—__—
Gabby Gleanings From Grand Rapids.

In the Alger school in Grand Rapids
the members and friends of the Sey-
mour School Association are gathering
a display of tools, household equip-
ment and various implements that il-
lustrate the pioneer life of the district,
and Mr. Philip H. Messerschmidt and
Charles Garfield have rescued from a
second-hand store a unique miniature
logging set, quite complete, consisting
of sleighs with a load of logs, horses,
harnesses, cant hooks, and other things
attached to lumbering operations, com-
plete in every detail. The history of
the outfit is veiled in mystery. The
only information that could be obtain-
ed was that a boy nine years old
whittled it out about 1860, and he was
the son of a lumberman. The exhibit
will be in the window of the Seymour
Square branch of the Grand Rapids
Savings Bank until the Alger school
opens in September. The expectation
is that under the direction of Miss
Greenbaum, the principal of the school,
a setting will be made for the exhibit
and that it will become a permanent
factor in the educational:equipment of
the school. It is hoped and expected
that this little museum will receive
contributions from. homes and
attics of old residents illustrative of the
early life and occupations, and with
the addition of years will become-more
and more useful. Among other things
collected are schocl books used in the
Seymour school from 1836, the date of
the establishment of the district, until
it went out of existence and became
a part of the city educational system.e

Rex Green, who recently opened a
grocery store on West Fulton street,
has apparently evaporated. Nothing
has been seen of him here for several
days. Lee & Cady and Rademaker &
Dooge sent their trucks to the store
and recovered the goods they had sold

the decamper.
—__2--+—___

Complete Collapse of the
Grocer Co.

The National Grocer Co., which has
been on the ragged edge for several
years owing to unfortunate manage-
ment, vascillating methods and worse,
went into the hands of the Union
Trust Co. as receiver Tuesday. This
action has been expected for some

National

considerable -

the.

Number 2449

months. Eighteen. months ago the
writer wrote an officer of the company
that if the management persisted in
undertaking to ride two horses at the
same time by conducting both whole-
sale and retail establishments the or-
ganization would be in the bankruptcy
court inside of two years. The coi-
lapse has come six months sooner than
we predicted.

No greater slaughter of a magnifi-
cent business has ever been witnessed
in Michigan. Under the supervision
of previous managers the business was ©
a success, but no business could avoid
disaster conducted as the present man-
agement has handled it. Unfortunate-
ly, a great many retail merchants who
were allied with the organization are
placed in a very unfortunate predica-
ment and stand to lose all they in-
vested in the various branches of the
organization.

No figures are available at the pres-
ent writing, but, as stated in the
Tradesman two weeks ago, the com-
mon stock is absolutely valueless and
it is extremely doubtful if the holders
of preferred will realize anything on
their investment. The wreckage will
probably prove to be complete.

——_> 2. ____
Going Beyond the Bounds of Reason.

There are signs in a good many
quarters that retrenchment is going
beyond the bounds of reason, to such
ati extent, indeed, as to impair the
ferces of recuperation. This is ob-
viously unwise where choice of action
is open. In some cases it is the result
of disappointment due to too confident
assurances that the overturn in security
values was not indicative of bad busi-
ness conditions and would soon be for-
gotten in resumption of good times.
In other cases the policy of rigid prun-
ing is inspired by shortsighted views.
In both cases the reasoning is unsound.
No one will criticize lopping off fool-
ish expenditures which grew up under
the stimulus of piping prosperity, mis-
taken for normal conditions. There is
a wide difference, however, between
elimination of unnecessary expense of
worthless machinery and curtailment
of forces that are essential to the foun-
dations of sound business. Those who
cripple their business structures not
only put obstacles in the way of re-
turning confidence, but unfit themselves
to seize new opportunity when it
knocks on their door. If they blun-
dered in thinking that good times
would never end, they will only blun-
der at greater cost to themselves if
they fall into the worse error of be-
lieving that the tide of recession will
never turn. The longer the ebb the
nearer at hand is the beginning of the
flood.

eg
Sometimes it looks almost as if the

wages of sin was a movie contract.

 

eee THe

MICHIGAN

TRADESMAN

August 27, 1930

 

GONE TO HIS REWARD.

————$ ee

Death of O. H. L. Wernicke at His
Florida Home.

In the death of Otto H. L. Wernicke,
which occurred at Gull Point, Florida,
last ‘Wednesday, the country loses one
of the most wonderful men of the age.
He had been in poor health for about
six months, but it was thought he
would recover because he was only 68
years of age. The funeral was held
from the family residence the day fol-
lowing death.

Otto H. L. Wernicke was born on
a farm near Clinton, Calumet county,
Wis., June 18, 1862. ‘His father was
of German descent. His mother was
of German descent on one side and
French on the other, as a result of
which Otto had an opportunity of
listening to numerous heated discus-
sions from the opposing relatives of
his family during the Franco-Prussion
war. When he was 3 or 4 years of
age the family removed to Fond du
Lac county, where he attended coun-
try school, which he recalls principally
for the opportunity it gave him of
picking chinks out of logs and sliding
down hill between times. When he
was 15 years of age he entered the
business college of Prof. S. D. Mann,
at Fond du Lac, paying for his board
by working in a drug store, foundry
and planing mill. On the completion
of his course in the college he enter-
ed the employ of J. C. Huber & Co.,
wholesale and retail druggists at
Fond du Lac, as book-keeper, but be-
ing muscular and accustomed to out-
door work, he sought employment
with an agricultural implement deal-
er, Geo. I. Susan by name, for whom
he worked the first season, a period
of about five months, for $80, board-
ing himself. The next year found
him engaged in the implement busi-
ness for himself under the style of
Wernicke & Burch. This copartner-
ship was dissolved after a few months,
when he removed to Des Moines,
Iowa, where he engaged to work for
the implement house of Randall &
Dickey as a laborer. After one
month’s service the manager discov-
ered that he had some ability as an
expert operator of wire binders and
he was released from his engagement
in order to accept a more lucrative
position with the State agent of Ault-
man, Miller & Co. to assist him in in-
troducing and demonstrating the bind-
ers throughout Iowa. After the binder
season was over he made plow demon-
strations through Southern Iowa for
the J. I. Case Co., of Racine. The fol-
lowing winter he sold fire insurance
and the following summer he pursued
the same line of business for Aultman,
Miller & Co. The next winter he sold
Singer sewing machines, making a
record. The summer of 1881 he spent
in Nebraska, making. demonstrations
of the wire and twine binders manu-
factured by the McCormick Reaper
Co. That fall he entered the employ of
the Burlington ‘Railroad in the capacity
of brakeman. He. was. subsequently
promoted to the position of fireman
and within thirty days thereafter was
given charge of a work train. In the
spring -of 1882 he leased and pianted
70 acres of land to corn, near Atchison,
Kansas, treating the soil in such 4

manner that the crop withstood the
effects of the terrible drouth which
prevailed that spring. When the corn
was about knee high he sold the crop
outright to a stockgrower, who was
so anxious to get it that he paid a
handsome profit for the privilege.
The summer of 1883 Mr. Wernicke
again connected himself with Ault-
man, Miller & Co.’s agency at Kansas
City as an expert, which was then in
charge of Harvey S. Rhodes, and later
became a district agent. He remained
in this position until the fall of 1887,
when he was offered the State agency
of Southern Dakota, with headquar-
ters at Mitchell. He continued in this
position for two seasons, when he was
promoted to the general management

 

expanded so rapidly that he soon saw
that he would be compelled to remove
to a more central location and, after
considering the matter carefully, he
decided that Grand Rapids was the
most available point for him to select.
He came here in the fall of 1897, leas-

ing the plant previously occupied by-

Grand Rapids Fixtures Co. The busi-
ness expanded so rapidly that within
two years his foreign business alone
was larger than his entire output when
he first came to Grand Rapids. Re-
ceiving what appeared to be a favor-
able offer from the Globe Co., of Cin-
cinnati, he effected a coalition with
that company under the style of the
Globe-Wernicke Co. in the fall of 1899,
moving his plant to that city a year

The Late O. H. L. Wernicke.

6f the Northwestern business of Ault-
man, Miller & Co., comprising all the
territory from ‘Wisconsin to the
Pacific coast, including Manitoba. His
headquarters were at Minneapolis and
the wonderful record he made during
the next five years clearly established
his right to rank as a business man of
high order.

While residing at Mitchell, South
Dakota, Mr. Wernicke conceived the
idea of the sectional book case, the
first application of the idea being for
stock cases for repairs for machinery,
and he kept at work on this device
after he removed to Minneapolis,
when he organized the Wernicke Co.
in 1892 to embark in the business of
manufacturing the cases. The business

later. Within a few years some fric-
tion developed in the management of
the company and Mr. Wernicke, who
always insisted o1 refusing to act in
any capacity unless there could be
entire harmony, withdrew from _ the
company and engaged in the timber
business in the South. On the death
of Fred Macey he was invited to come
to Grand Rapids to take the manage-
ment of the Fred Macey Co., Limited,
which he finally consented to do,
greatly to the immediate satisfaction
of the directors and stockholders of
that company.

While a resident of Grand Rapids
Mr. Wernicke financed the Wernicke-
Hatcher Pump (€o., the Great Smith
Automobile Co, and the Pensacola

Tar & Turpentine Co. The two first
named companies failed to score, but
the Florida corporation panned out
well after many years. He was a
stockholder and director of the bond
and stock selling organization of Ed-
ward M. Deane & Co. and suffered a
severe loss in the unfortunate collapse
of that concern, due to the bad man-
agement, etc., of the promoter.

When he relinquished the manage-
ment of the Macey Co., about fifteen
years ago, he removed to Florida, tak-
ing up his residence at Gull Point,
eight miles East of Penascola, where
the plant of the Pensacola Tar and
Turpentine Co. is located. This plant
produces tar, rosin, turpentine, pine oil
and charcoal by the destructive dis-
tillation process. Old pine stumps and
logs. are purchased from the Portu-
guese sailors in Pensacola and Es-
cambia bays in four foot lengths and
burned in retorts until all the mer-
chantable products are extracted. Mr.
Wernicke was naturally inclined to
chemistry and created a chemical lab-
oratory at Gull Point where many im-
provements in the process of manu-
facture were worked out. At the time
of his death he was conceded to be the
best posted man on destructive dis-
tillation in the South.

Mr. Wernicke recently disposed of
his interest in the plant at Gull Point
at a handsome profit and engaged in
other lines of business. He organized
the Gulf Security Corporation at
Pensacola with a capital stock of
$300,000, taking the position of Presi-
dent and owning practically all the
stock. He was also President of the
Wernicke Engineers, Inc., of Pensa-
cola, owning practically all the stock
of the concern. He had 5,000 acres
of land in Santa Rosa county Florida,
which is free from incumbrance. It
is expected that his estate will be ap-
praised at from $300,000 to $400,000.

Mr. Wegnicke was married Dec. 22,
1887, to ‘Miss Ida E. Darby, of Wyan-
dotte, Kas., who died on her wedding
trip. He was married again on Dec.
1, 1889, to Miss Loula Abbey, of
Mitchell,. South Dakota, who died in
Gull Point in the spring of 1928. They
had two boys—Carl and Julius—who
were carefully educated for business
careers. Carl died in December, 1928.
Julius is now manager of the Gulf
Securities Corporation at Pensacola.

Mr. Wernicke held a life member-
ship in Minneapolis Lodge No. 19,
F. & A. M., and was affiliated with all
of the Masonic bodies, including the
K. T. and the Shrine. He had been
a member of the Elk lodges cf Min-
neapolis, Grand Rapids, Cincinnati
and Pensacola. He served as Presi-
dent of the Civic League of Cincinnati.
He was a director in the Globe-Wer-
nicke ‘Co., and President of the Wer-
nicke Timber Land Co., in which he
held a large block of stock. He was
one of the principal organizers of the
Cincinnati Trust Co., and was the first
President of the First National Bank
of Norwood, Ohio. He was also Sec-
retary and Treasurer of the Miami
Improvement Co.

It is, unfortunately, a rare thing to
find a man who combines in his single
person the genius for successfully
transacting business of large dimen-
sions and also the genius which makes

 

 

 

 

 

August 27, 1930

MICHIGAN

TRADESMAN

 

3

 

home life ideal. Mr. Wernicke pre-
sented such a happy mixturé. While
he was continually reaching out in the
effort to better his position, to extend
his business connections, and exerted
himself in the public affairs going on
about him, he never let them dim the
beauty of his home life nor for an in-
stant allowed outside considerations to
estrange him from his loved ones. Nor
did he permit the cares of business to
crowd out of his life the lighter social
duties. ‘Considered as an entertainer
and after-dinner speaker, he belonged
to that rare class of men about whom
one can truthfully say, “He said some-
thing.”’” His speeches did not bristle
with metaphor andehe did not attempt
to couch them in flowery language, but
he always had his subject well in hand
and presented his facts with force and
precision, and with the convincing
magnetism which, perhaps, had more
to do with his ability in this respect
than any other thing.

About forty years ago Mr. Wernicke
had a physical breakdown which no
physician he consulted appeared to be
able to remedy. He consulted represen-
tatives of all schools of medicine with-
out result. His head turned down on his
chest and he had reached the conclu-
sion that death would be his only re-
lief. A friend who had visited the
college established by Dr. Still, the
founder of osteopathy, offered to ac-
company him on a visit to Dr. Still as
a last resort. He accepted the offer
and proceeded to Missouri with all
possible dispatch. On arriving at
Kirksville, he and his friend started
up the street toward the college. They
were met on the street by Dr. Still
and a troop of students. The friend
introduced Mr. Wernicke to the doc-

tor, who enquired what his trouble
was.

“Sciatic rheumatism,” replied Mr.
Wernicke.

“Sciatic hell,” replied the doctor,

“boys, lift the man up on the fence.”

The students did as requested and
Dr. Still ran his hand up and down the
sick man’s spine. Putting his arms
around Mr. Wernicke’s neck, he said
to his students, “Pull strongly on his
legs.” As this request was carried
into execution, something snapped in
Mr. Wernicke’s back and his head im-
mediately resumed its normal position.

“T have cured you,” said the doc-
tor. “All that ailed you was that two
vertebra in your backbone had grown
together and pinched the spinal cord.
You will require no further attention
at my hands. Call at my office to-
morrow and settle.”

Mr. Wernicke was so interested in
Dr. Still’s system of curing certain
classes of ailments by treating the
spine that he stayed at Kirksville two
weeks. On his return home his fam-
ily could hardly believe what he told
them. His sister, Clara, went to
Kirksville and took a full course at the
college. She established herself in
practice at Cincinnati and is to-day
one of the richest and most highly re-
garded physicians in the Ohio city.

—_++ >

The simplest things often teach the
greatest lessons. Consider the lowly
tack—it has a level head and sticks to
its point,

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

Losses from forgery and alteration
of checks and other negotiable papers
amount to almost a million dollars
daily. No absolutely infallible method
of preventing forgery has yet been
discovered. 90 per cent. of forgery
losses are borne by bank depositors
and only 10 per cent. by the banks on
which the forged checks are drawn.
These facts should make every credit
executive conscious of the importance
of forgery bonds as a means of pro-
tecting his own and his debtor mer-
chants’ checks.

The depositor who is not protected
by forgery insurance has only one
chance in ten of recovering his loss
from the bank on which the forged or
altered check was drawn. If the de-
positor brings legal action against the
bank, the burden of proof falls upon
him. The bank is safeguarded in many
ways. For example, if the forgery is
not discovered within a year, the bank
is absolved from responsibility under
the negotiable instruments law. The
depositor has very little chance of re-
covering his loss if he thas accepted a
series of forged checks returned by the
bank, in which case the bank is liable
only for the first check in the series;
or if the evidence in the form of the
cancelled check has been destroyed by
a dishonest employe.

The depositor’s forgery bond pro-
tects a depositor against any of the
above contingencies and relieves him
of the necessity of going to law. It
protects not only against forgery of
checks, but also against forgery of
other bankable papers such as notes
and trade acceptances.

 

Tablets containing the same_ in-
gredient as moth balls were advertised
as a treatment for gasoline used in au-
tomobile motors.

When placed in gasoline in the pro-
portion of one tablet for each gallon,
the tablets would remove carbon, give
thirty per cent. more mileage, lessen
odor, smoke and engine knocking, and
promote higher engine efficiency gen-
erally, it was claimed by L. M. Whit-
ney Sales Co. from his office and place
of business at his residence in Provi-
dence, R. I.

Whitney calls his tablets ‘Motor
Snap Gas-Garets,” or ‘Motor Snap.”

Application of the tablets to gasoline
does not produce the results claimed
by Whitney, the Federal Trade Com-
mission found, and ordered him to
stop representing that the tablets,
when added to gasoline cause it “to
produce more power, or to give more
mileage per gallon, or to dissolve or
remove carbon from gasoline engine
cylinders, or to remove the knock
caused by gasoline combustion in gas-
oline engine cylinders.”

The Pro-phy-lac-tic Brush Co., man-
ufacturer of tooth brushes, Florence,
Mass., is ordered by the Federal Trade
Commission to discard methods of at-
tempting to maintain fixed prices on
its articles after they reach the retail
trade.

The company is directed specifical-

ly to cease procuring from its dealers

contracts or agreements that Pro-phy-
lac-tic’s products are to be resold by
thé dealers at prices fixed by the com-
pany.

Other methods of resale price main-
tenance prohibited in the order are the
bringing together of dealers in a given
locality to agree among themselves
and with ‘Pro-phy-lac-tic to observe
prices specified by the latter; request-
ing dealers to report names of other
retailers who do not maintain or are
suspected of not maintaining Pro-phy-

lac-tic’s resale prices, and seeking co-

operation of dealers in making effective
policies adopted by the respondent for
maintenance of prices.

The Commission held that the di-
rect effect of the respondent’s acts was
to suppress competition among dealers
in the distribution and sale of “Pro-
phy-lac-tic’ tooth brushes; to con-
strain dealers to sell the product at
prices fixed by Pro-phy-lac-tic and
thus prevent them from selling the
brushes at such less prices as they may
desire, and to deprive purchasers of
the brushes at the advantage in price
which otherwise they would obtain un-
der methods of free competition.

 

Veneers manufactured from import-
ed woods by an individual dealer will
no longer be described in advertising
by the word “walnut” so as to imply
that they are derived from trees of
the walnut family, when such is not
the fact, according to a stipulation
agreement between the individual and
the Federal Trade Commission.

A corporation importing foreign
woods will discard its use in advertis-
ing of the word “walnut” to describe
its products in a way that implies that
they are derived from the walnut tree
family, when such was not the fact.

Signing a stipulation ‘with the Fed-
eral Trade Commission, the respond-

‘other fiber bags

ent agreed not to use the word “wal-
nut” in any way that would tend to
deceive the buyers into believing that
the woods sold by the company are
derived from trees of the walnut
family.
—__—-* »--____

More Potatces Put in Small Packages

An increase in the use of small pack-
ages for potatoes is reported by the
Department of Agriculture as the re-
sult of a survey which has been made
in seventeen cities. Cotton, burlap or
and paper cartons
containing fifteen or twenty-five
pounds are commonly used, the depart-
ment says, the intention being to make
possible sale by the retailer to the con-
sumer without reweighing or repack-

aging. f
“The survey included seventeen
cities,” ‘says the statement issued by

the Department, “and compared sales
last year with those of the previous
year. In eight cities an increase in the
use of small packages was reported.

“In two cities a decrease was indi-
cated. In the other cities the quan-
tity of potatoes marketed in small
packages was very slight, or no trend
was reported.

“Boston, Los Angeles and New
York made most use of the small
packages. These cities also reported
the greatest increases over sales the
previous year. Chicago and Minne-
apolis reported fewer potatoes received
in small packages than a year earlier.

“In most cities potatoes in small
packages were only a small part of the
supply. This class of receipts was
mostly from Idaho and Prince Edward
Island.” -

——_>~++___

This is the season when Bill willing-
ly pays $5 apiece in tackle, licenses,
bait and other expenses for fish he
wouldn’t give fifty cents for at the-
market. :

MAA = AAA =AAA = AAA = Ab = Ahh

KEEP
I

—
Anniversary State

AIR

Michigan’s Greatest Outdoor Event

 

N-
ie

TOGVIESS

See the latest in modern machinery
and labor-saving devices for both
the farm and the home. Each ex-
hibit and display is an educational
feature in itself.

New and Larges Cattle Exhibits — Bigger Horse Exhibits — Bigger Sheer
Exhibits — Bigger Poultry and Pet Exhibits — Bigger Baby Contest — New
fabric Exhibits—New Art Exhibits—New Domestic Economics Exhibits—New
Boys’ and Girls’ Club—New Equipment Exhibits—New Machinery Exhibits—
New Agriculture Exhibits—New Horticulture Exhibits—New Floriculture
Exhibits—New Needlework Exhibits—and many other New Exhibits

Michigan’s Second genuine Western Stampede comes bucking and roaring
back to the Fair Grounds on Labor Day, bigger and better than ever.
For thrill-a-minute entertainment, don’t miss it.

8157 MICHIGAN

STATE FAIR *:

AUGUST 31 TO SEPTEMBER 6

DETROIT

Seven Colorful Days and Nights

 

 

a

4

MOVEMENTS OF MERCHANTS.

East Jordan—C. E. Heller succeeds
C. A. Brabaut in general trade.

Nashville—Beedle Bros. have opened
their new 5c and 10c to $1 store.

Kalamazoo—Thomas Adams & Son
have opened a modern restaurant at
Parchment, in the Hudson Manor.

Coopersville—Clifford Veldman suc-
ceeds Ed Bekens in the grocery and
general merchandise business, R. F. D.

Owosso — The Robbins Furniture
Co., 1231 West Main street, has in-
creased its capital stock from $15,000
to $400,000.

Detroit—The Bullock-Green Hard-
ware Co., 2454 Michigan avenue, has
decreased its capital stock from $120,-
000 to $90,000.

Muskegon — JI. Gudelsky & Son,
dealers in boots and shoes at 155
Western avenue, has filed a petition
in bankruptcy.

Centreville—William Brown has sold
his restaurant and cigar stand to
Homer. Harding, formerly engaged in
the same line of business at Sturgis.

Hart—Mrs. Sadie Ferguson, who has
conducted a millinery store here for
the past fifteen years, has sold the
stock to Mrs. Mable Watkins, who has
taken possession.

Nashville—Mrs. Chase has sold her
confectionery store and soda grill to
O. N. Melvin, recently of Vermontville,
who will continue the business under
the same style, the Sweet Shop.

Zeeland—D. L. Meeussen has sold
his meat market and grocery stock to
Henry’ Casemier, who will continue
the business at the same location under
the style of the Peoples Food Market.

Detroit—The Wayne Casket Wood-
working & Milling Co., 1573 Catherine
street, has been incorporated with an
authorized capital stock of $20,000, all
of which has been subscribed and paid
in.

Detroit—The Calvin Coal & Coke
Co., 1926 Foster avenue, has been in-
corporated with an authorized capital
stock of 1,500 shares at $10 a share,
$15,000 being subscribed and $6,100
paid in in cash.

Detroit—Dack’s Shoes, Inc., 2005
Park avenue building, has been incor-
porated to deal in shoes, hosiery, etc.,
with an authorized capital stock of
$50,000, $20,000 of which has been sub-
scribed and paid in.

Pontiac—An involuntary petition in
bankruptcy has been filed in U. S.
District Court at Detroit against S.
Eidel Bergida, Inc., woman’s wear, by
Friedman Meyers & Keys, representing
National Stores, Inc., $775.

Detroit — The Mansfield Clothes
Shop, 200 Michigan avenue, has been
incorporated to deal in men’s clothing
at retail with an authorized capital
stock of $5,000, all of which has been

* subscribed and paid in in cash.

Detroit—The A. Kasle Co., 3-216
General Motors building, has been in-
corporated to deal in old and new iron
and steel with an authorized capital
stock of $50,000, all of which has been
subscribed and $5,000 paid in in cash.

Detroit—The Kennedy-Detroit Co.,
743 Beaubien street, has been incor-
porated to deal in musical instruments,
radio, etc., with an authorized ¢apital
stock of $25,000, $20,520 of which has

MICHIGAN

been subscribed and $5,145 paid in in
cash.

Armada—The Armada Elevator Co.
has merged its feed, flour, fuel, hay,
lumber, etc., business into a stock com-
pany under the same style with an
authorized capital stock of $15,000, all
of which has been subscribed and paid
in in cash.

Mt. Clemens — The Mt. Clemens
Dairy, 37 North Walnut street, has
been incorporated to manufacture and
deal in butter, milk products and pro-
duce, with an authorized capital stock
of $50,600, all of which has been sub-
scribed and paid in.

Detroit--The Harper Dry Goods
Co., 7330 Harper avenue, has merged
its business into a stock company un-
der the same style with an authorized
capital stock of 50,000 shares at $1 a
share, $11,500 of which has been sub-
scribed and paid in.

Detroit—A. G. Vilardi has merged
his men’s tailoring business into a
stock company under the style of Vi-
lardi, Inc., 312 United Artists building,
with an authorized capital stock of
5,000 shares at $1 a share, $5,000 being
subscribed and paid in.

Jackson—The Modern Products Co.,
208 Rogers Bldg., has been incorporat-
ed to manufacture and sell tooth pow-
der, shaving cream, cosmetics, etc.,
with an authorized capital stock of
20,000 shares at $10 a share, $127,000
being subscribed and paid in.

Detroit — Involuntary bankruptcy
proceedings have been filed in the U.
S. District Court here against Conley
Sales Room, Inc., by Lawhead & Ken-
ney, attorneys, representing Michigan
Upholstering Co., $525; C. A. Finster-
wald Co., $710; Schulte Mfg. Co.

Detroit—Byron, Inc., 7371 Second
boulevard, has been incorporated to
deal in books, magazines, prints, etc.,
at retail with an authorized capital

stock of $35,000 preferred and 1,000:

shares at $1 a share, $35,900 being
subscribed and paid in in cash.

Detroit—An involuntary petition in
bankruptcy was fled in the U. S. Dis-
trict Court Saturday against Elizabeth
K. Robinson, women’s wear, by Aaron
Kurland, attorney representing Abra-
ham Manchel, $231; Pallack-Forsch
Co., $220; Louis Hartman, $224.

Hamtramck—An involuntary petition
in bankruptcy has been filed in U. S.
District Court at Detroit against
Benjamin Miller, retail dry goods deal-
er, by Irwin I. Cohen, representing
Broder Bros., $298; Levin Glove Mfg.
Co., $72; Yolles Gilbert & Co., $162.

Gladwin-—L.. G. Van Valkenburg
has sold his grocery stock and cream
station to Herman Cuddy, who will
continue the business at the same lo-
cation. Mr. Van Valkenburg has pur-
chased the R. C. Austin cream station
and will devote his entire attention to
it.

Big Rapids—Bouck Bros., Inc., have
merged their auto, auto accessories, oil
and gasoline ‘business into a stock
company under the same style ;with an
authorized capital stock of $100,000
preferred and 1,000 shares at $100 a
share, $1,000 being subscribed and
paid in.

Detroit—An involuntary petition in
bankruptcy has been filed in the U. S.
District Court against Harry Zimmer-

TRADESMAN

man, retail furniture dealer at 28 East
Columbia street, by Seymour J, Frank,
attorney representing Wolverine Bed-
ding Co., $265; Blumberg Bros., $82;
Leonard Shops, $300.

Detroit—The Audrey Specialty Shop,
dealer in women’s and children’s ready
merged the
business into a stock company under
the style of the Audrey ‘Shop, 8709
Twelfth street, with an authorized cap-
ital stock of $25,000, $5,000 being sub-
scribed and paid in in cash.

Detroit—The Princeton Hat Stores,
conducts a chain of men’s furnishings
and hat stores, with headquarters in
this city. Creditors in this involun-
tary bankruptcy case have agreed to
acept a composition settlement offer of
25 per cent., payable 10 per cent. cash
and three notes of 5 per cent. each,
maturing in three, six and nine months,
respectively. Schedules filed in the
U. §. District Court here list liabilities
of $56,000 and nominal assets of $80,-
843. Creditors with claims of $500 or
more are: Bettermade Headwear Co.,
New York, $2,880; H. C. Cohn & Co.,
Rochester, N. Y., $3,907; Dalton Hat
Co., Yonkers, N. Y., $12,973; I. Janoz
Abeles Shirt Co., Hazelton, Pa., $992;
Kuntz Simons, Inc., New York, $5,993;

to wear garments, has

M. S. Levy & Sons, Inc., Baltimore,.

$3,900; Merit Hat Co., New York,
$1,982; New England Panama Hat Co.,
New York, $12,683; Standard Cap Co.,
Albany, N. Y., $1,740; Omaha Hat
Co.. New York (notes), $2,000; Book
Estate, Detroit (rent), $1,250; Finster-
wald Investment Co., Dertoit (rent),
$1,000; Majestic Tailors, Detroit
(rent), $1,000; Trustees of Old South
Bldg. Assn., Boston, $3,125; Traction
Stores Co., Cleveland, $1,000; Hun-
dugton National Bank, Columbus, O.,
$1,875: E. Koons, Buffalo, $3,500;
Odenbach, Rochester, ‘$1,583; Lincoln
Alliance Bank & Trust Co., Rochester,
$10,500; Merit Hat Co., New York
(notes), $3,000.

 

Manufacturing Matters.

Owosso—The Robbins Table Co.
has increased its capital stock from
$10,600 to $200,000.

Detroit—The United Awning Manu-
facturing Co. has been incorporated
with an authorized capital stock of
$50,060, $25,000 being subscribed and
paid in.

Dowagiac—Plans for the sale of the
Strouss Dress Co. plant have been sus-
pended and the owner, Aaron Strouss,
of Chicago, will re-open the plant and
continue the business. ,

Detroit—The Great Lakes Tool &
Die Co., 7628 Cirerdin avenue, has
been incorporated with an authorized
capital stock of $10,000, $6,100 of
which has been subscribed and paid in.

Detroit—The Factory Equipment &
Engineering Co., 2842 West Grand
Bivd., has been incorporated with an
authorized capital stock of $10,000,
$4,500 being subscribed and paid in in
cash.

Detroit—The National Metal Prod-
cts, Inc., 7138 Fenkell avenue, has been
incorporated with an authorized cap-
ital stock of 10,000 shares at $1 a
share, $10,000 being subscribed and
$6,000 paid in.

Muskegon—The Jiffy Jack Co. has

August 27, 1930

been incorporated to manufacture and
deal in auto jacks and other appliances
with an authorized capital stock of
$10,000, $3,500 of which has been sub-
scribed and paid in in cash.
Lansing—The Jarvis Engineering
Works, 901 River street, has merged
its business into a stock company un-
der the style of the Jarvis Flint Erec-
tion Co., with an authorized capital
stock of 10,000 shares at $10 a share,
of which amount $25,000 has been
subseribed and paid in in cash.
Watersmeet—The Engineers’ Re-
search Corporation has been incorpo-
rated to conduct chemical, physical
and biological laboratories, manufac-
ture products, etc.,ewith an authorized
capital stock of $25,000, all of which
has been subscribed and paid in.
Grand Rapids—The Quality Tool,
Die & Manufacturing Co., 503 Grand-
ville avenue, S. W., has merged its
business into a stock company under
the style of the Quality Tool Co., with
an authorized capital stock of 5,000
shares of A stock at $10 a share, 5,000
shares of B at $1 a share and 10,000
shares no par value, of which amount
$5,170 has been subscribed and paid
in,
—_—__+~-<.—___
Pickles—The situation still appears
uncertain, as the full .effects of the
drouth o1 cucumber crops is not yet
definitely known. Manufacturers are
loath® to offer futures until a clearer
knowledge of pack prospects can be
had. At all events, it does not appear
anticipated crop of
This is

that the heavy
pickles will develop this. year.
not had news to local operators, who
had been viewing the market as bear-
ish until the drouth began to make
itself felt.
has not been keen this week, but prices
have held. Stocks on hand are not
excessive, but apparently enough to

Demand for spot pickles

care for needs for the time being.
Rice Quotations on new crop
prolifics for immediate shipment stiff-
ened last week after an easy start, as
rains throughout the entire rice belt
restricted harvesting.
of the. week weather improved, but
The market was

Toward the end

quotations held firm.
regarded by the local trade as alto-
gether a weather proposition, and daily
fluctuations in asking prices were not
looked on as important. Nearby ship-
ments of new prolifics are sparing.
The quantities involved are not enough
to materially affect the supply situa-
tion. Spot stocks of all grades and
varieties of rice are light. Spot activ-
ity during the week was fairly brisk,
and there were moderate sales of
Blue Rose to South America and Eu-
rope, diminishing the already small
stocks of this variety. This week of-
ferings of new prolifics from the South
are expected to be plentiful, as more
mills will be getting in operation. The
general opinion cf the local trade was
that prices would show slight reces-
sions,

Syrup and Molasses—There is a fair
demand for sugar syrup at unchanged
prices, which show a slight advance
over the prices ruling the last few
weeks. Compound syrup is maintain-
ing the advance recently reported, on
account of advance in corn. Demand
is fair. The demand for molasses is
good for the season, Prices unchanged.

 

 

 

A \:

 

 

 

 

 

August 27, 1930

ee |

MICHIGAN

Pear peear es sea otartotes trapananecr tekst Tic naicestonee kay

TRADESMAN

 

5

 

Essential Features of the Grocery
Staples.

Sugar—Jobbers hold cane granulated
at 5.20 and beet granulated at 5c.

Tea—The market has marked time
during the past week and practically
nothing has happened either here or in
primary markets. What changes have
occurred in the primary markets have
been slightly upward. Figures issued
during the week by a large tea import-
ing concern show that the imports
sent to the United ‘States during the
fiscal year ending June 30, of all teas,
showed a decline of nearly 9,000,000
pounds, which is about 10 per cent.
The demand for tea is good.

‘Coffee—There is little to say as to
changes in the market for future green
Rio and Santos coffee during the ‘week.
There were some little spurts of firm-
ness amounting to little or nothing,
and most of the fluctuations during
the week were downward. As to spot
Rio and Santos, market is a_ slight
shade lower than it was a week ago,
and business was rather poor because
nobody will anticipate his wants very
much in a market like this. Milds
show no particular change since the
last report. Jobbing market on roast-
ed coffee is about unchanged.

Canned Fruit—Spot fruits show little
change during the past week. Move-
ment is steady but in smal] quantities.
Quotations on future fruits are not
altered to any important degree.

Canned Vegetables—The market on
canned vegetables has not yet settled
down to trading basis, as prices quoted
by packers of certains items varied
widely. Corn is strong, with Southern
standards bringing as much as $1.25 in
one instance. Lower quotations are
heard from quarters, but it is
largely a sellers’ market, and packers
are offering as they see fit. Canning of
tomatoes in the South increased last
week, but packing costs are reported
high. Offerings continue rather spar-
ing, but should be more liberal .as soon
as future orders have been packed.
Peas are in fair volume from the South,
Wisconsin New York. String
beans show no. signs of weakening
even a trifle, and good standards are
held in the South at $1. String bean
crops all over the country are hard hit
by the drouth. Extra standard cut fu-
ture New York State refugee beans,
No. 4 sieve, are offered at $1.10 for
No. 2 tins and $5.50 for 10s f. o. b.
factory.

Dried Fruits—Prunes are in a little
better demand.. Santa Claras move
well to out-of-town markets, as do
Oregon prunes. Santa Clara 30s are
the most active and prices have ad-
vanced a fraction. This ‘was caused
by the inability of ‘buyers to get
straight ‘cars of future Santa Clara 30s,
owing to the scarcity of large fruit in
the California prune crop this year.
Small prunes are rather neglected, both
in spots and futures. The big Califor-
nia crop will make for an abundance of
small prunes. This is regarded by
many as a favorable development rath-
er than otherwise, because the low
prices will be likely to stimulate a good
export demand. Foreign markets like
small prunes. Further, it will be pos-
sible for retail stores to offer excel-
lent bargains in the small prunes, and
thus create a consumer demand which

some

and

ought to clean up the crop in good
shape. Apricots are in moderate de-
mand in the spot market. The higher
grades are moving satisfactorily enough
but choice and lower grades met with
less demand than is customary at this
time of year. Prices are unchanged.
The demand for peaches is very ordin-
ary and movement is slow. Prices are
fully maintained, however,
the extreme lightness of spot stocks.
Raisins are moving in a routine man-
ner. This item is looked on with more
favor Sun-Maid
prices on new crop that met with uni-
versal approval, and caused independ-
ent packers to raise their quotations
in line. Some future business develop-
ed and there is an excellent enquiry.

owing to

since announced

Canned Fish—In regard to salmon,
many packers are still withdrawn, but
a broker says that late last week he
confirmed tall pinks at $1, f. o. b.
Coast. It is understood that there are
Coast brokers still offering pinks on
that basis, with chums at 90c, but most
packers who are in the market at all
seem to be asking $1.10 for pinks. It
is estimated by Coast factors that dur-
ing the past few weeks more than 2,-
000,000 cases of pinks and chums were
sold, mostly for immediate shipment.
In some instances, deferred shipment
was allowed up to the end of October,
with packers’ guarantee against own
decline until then.

Salt Fish—Demand for salt and
cured fish of all kinds has been mod-
erate this week, and there has been no
activity of an important nature. On
mackerel, the market has been rather
quiet. Advices from Gloucester are
that the mackerel have apparently left
the shore there, leaving the situation
highly uneertain. All fish caught
there recently have been very small,
counting, say, 500 to the barrel. There
have been no. offerings of mackerel
from Norway recently. The catch is
reported very light, and the fish have
been diverted into fresh channels. No
offerings have been heard from Ire-
land.

Beans—A bean operator of St.
Louis, Mo., writes the Tradesman that
alarming reports are out concerning
reduced estimates of the Michigan
bean crop this year. The drouth has
undoubtedly reduced the prospective
yield in Michigan, but it is still esti-
mated that production will be about
the same as last year’s rather light
crop. Chatterton & Son of Lansing,
one of the most important bean oper-
ators in the country, estimates the
crop, in a letter of August 19, at be-
tween 5,500,000 and 6,000,000 bushels.
The American Institute of Food Dis-
tribution, in its issue of August 23,
states: ‘Authorities are now agreed
that absence of any important rains in
Michigan this month has caused a con-
tinued deterioration of the crop, where
the present yield is estimated at 6,-
600,000 bushels in comparison -with
nearly 10,000,000 bushels expected.

Cheese—Cheese is showing coin-
paratively small supply and active de-
mand, which conditions have caused a
small advance since the last report.

Nuts—The market on Brazils in the
shell has been featured lately by a stiff
tone, in the face of a limited move-
ment. Imports from the source mar-
ket this ‘season are generally regarded

as insufficient for the ‘country’s re-
quirements in a normal year. Buyers
have been holding off, but in a very

short time an increased demand is
probable, and higher prices may be
expected. On Sept. 1 the market will

be advanced Ic per pound on all grades
regardless. Filberts in the shell have
‘been boosted “%c to 34c per pound in
the primary market in Italy during the
current week.
neglected the futures possibilities of

3uyers appear to have

this item, which is offered very cheap
in spite of the increased tariff. On
long Naples, extra selected are offered
for future shipment at 17'%c per pound,
duty paid, New York. On the
basis, selected are quoted at 16'%c and
In the market for
shelled nuts a fair spot movement has

same

Tempestivos at l6c.

been experienced ithis week. Prices
have ruled steady. After labor day a
better all-round demand is expected,

and importers look to advancing prices
on practically the whole line. They-are
inclined to expect this because of the
steady tone during a period of small
buying. ‘Shelled nut futures
shown some price change, but the trade
has not yet given much active interest
to the anticipation of its future needs.

Vinegar — The situation
without change. The future outlook
has not been altered materially during

have

remains

‘the past week. Buyers here take a
conservative attitude toward future
bookings.

Review of the Produce Market.

Apples—Transparent, Duchess and
Red Astrachans are in ample supply
at 75c@$1.25 per bu.

Bananas—5@5%c per lb.

Beets — 40c per doz. bunches for
home grown; $1.25 per bu. for fully
matured stock,

Butter—The market during the most
of the past week has ruled steady to
firm, receipts being rather light and
the demand for fine butter good. Mar-
ket is fairly steady, without any pros-
pects of importance. Jobbers hold 1
Ib. plain wrapped prints at 42c and 65
Ib. tubs at 40c for extras and 39c¢ for
firsts.

Cabbage—Home grown
75@85c per bu.

Carrots—40c per doz. bunches for
home grown; $1.25 per bu. for fully
matured stock,

Cauliflower—$2 per crate for home
grown.

Celery—40@60c per bunch for home
grown.

Cocoanuts—90c per doz. or $6.50 per
bag.

Cucumbers—-No. 1 home grown hot
house, 90c per doz.; No. 2, 40c; out-
door grown, $1.50 per hamper.

Dried Beans—Michigan jobbers are
quoting as follows:

commands

@ Et Pea Beans 20 $7.25
Eight Red Kidney (22 8.25
Dark Red Kidney 22 2 8.25

Eggs—Fine fresh eggs are still

» scarce and firm and receipts are clean-
ing up every day. Market is. still
choked with undergrades of heated
eggs, which are very hard to move.
Jobbers pay 26@27c for choice stock
and 25c for general run.

Grapes—$1.60 for Calif.
$1.25 for Calif. Seedless.

Green Corn—35c per doz. for Mich-
igan grown.

Malaga;

Green Onions — Home grown, 30c
per doz.

Green Peas—$5 for 50 Ib. crate from
Calif,

Honey Dew Melons—$1.75 for Jum-
bos and $1.50 for Flats.

Lettuce—In
following basis:
Imperial Valley, 4s, per crate __$4.00

good demand on the

Imperial Valley, 5s, per crate __ 4.00
Outdoor grown, leaf, per bu. __ 1.25
Lemons—To-day’s quotations are as
- follows: ©
S00 GuMRISE (2 $9.50
S00) Sunkist. 2600 9.50
300: Red Balt o2 08 8 ee 8.50
ou Red Ball 8.50
Limes—$1.5 per box.

Oranges—Fancy Sunkist California
Valencias are being offered this week
on the following basis:

126 $7.25
i) a ee 7.75
PAG 22 ee 8.50
200 ee 9.25
ZIG es 9.25
Age oe 9.25
288 eee ee 9.25
GEA ee 8.25

New Potatoes—Home grown, $1.35

 

per bu.

Onions—Spanish trom Spain, $3 per
crate; home grown yellow in 100 Ib.
2.10; Calif., white in 50 tb.
sacks, $2.

sacks,

Osage Melons—Michigan Osage are

-now in market selling as follows:

Pie. LL $2.25
Hist. 2.00
Wig i). 1.75

Parsley—50c per doz. bunches.

Pears — Calif. Bartlett, $2.50@2.75
per box; home grown Bartlett, $2.25
per bu.

Peaches—Prolifics, South Haven and
St. Johns are in ample supply on the
basis of $1.50@2 per bu. The size is not
large on account of the dry season.

Peppers—Green, 50c per
California.

Pickling Stock—White onions, $1.25
per box.

Plums—$1.75 for 4 basket crate from
Calif. Apricots, $2.75;
Burbank are now in
manding $2 per bu.

Pieplant—$1 per bu. for home grown.

Poultry—Wilson & Company pay as
follows:

Bléeavy Jowls 22.0 5 21c
Eneht fowls 22 1Se

Radishes—I5c per doz. bunches of
outdoor grown,

Spinach—$1 per bu.

String Beans—$2.50 per bu. for home
grown,

Summer Squash—$1.25 per bu.

Tomatoes—Home grown hot house
in 10 lb. baskets, 65c for No. 1; out-
door grown in 20 lb. baskets, 75c.

Turnips—$1.40 per bu. for new.

Veal Calves — Wilson & Company
pay as follows:

doz, for

home grown
market, com-

SQNGY 8 ee 16c
Gogd 13c
Mediiries) 5 og lle
BOO Se 10c

Water Melons—35@65c for Georgia.

Wax Beans—$2.50 per bu. for home
grown.

Whortleberries—$4.50@5 per 16 qt.
crate.

Say

Rw,

 

 

 

MICHIGAN

TRADESMAN

August 27, 1930

 

THE HORSE OF HISTORY.

 

Sheridan’s Rienzi Was Reared in
Montcalm County.

“With foam and with dust the black
charger was gray;

But the flash o: his eye,
nostrils play:

Seemed to the whole great army to say:

‘I have brought you Sheridan—ali the way

From Winchester town to save the day.’ ”’

The black horse called Rienzi, made
historical from having been ridden by
General Philip H. ‘Sheridan from
Winchester to Cedar Creek and cele-
brated in the poem by Buchanan Read,
now stands in bronze before me and
continually calls to memory the years
when we were comrades on the march
and on the battlefield, for it was my
privilege to serve nearly two years in
Sheridan’s division of the Army of the
Cumberland.

and his red

Rienzi in bronze is where I can
keep an eye on him, for of late years
all the counties in the State are
claiming him as their own and from
the State line on the South to the
Muskegon River on the North, men
point out the location where he was
raised. It certainly is an honor to be
able to claim him, for did not the
black horse do his bit toward win-
ning the war?

For the organization of the Second
and Third regiments of Michigan
Cavalry with their headquarters at
Grand Rauids, nearly all of the horses
were bought in Western Michigan.
They cost from $125 to $150 each.

Several hundred of pure Morgan stock |

were secured. The buyers and mem-
bers of the Second regiment always
claimed the black Rienzi came from
the town of Fairplain, Montcalm
county. This claim was not disputed
until within the last few years. After
careful investigation, made more than
thirty years ago, I am certain that to
Fairplains township belongs the honor.

Before leaving the State he became
the property of Captain Archie Camp-
bell, who was not accustomed to rid-
ing until he joined the Army, and the
colt, then past three years old, was
little better than halter broken. Later
came the days when the Second Cav-
alry camped in Northern Mississippi
near the town of Rienzi in a charming
country of great plantations. I never
knew a cavalryman who did not love
his horse and give him a pet name.
That accounts for the name Rienzi,
although one might infer that the
name carried unpleasant memories.

The animal was not vicious, but
restless and nervous. When the col-
umn was on the march he would lead
off like a drum major, but when the
bugles sounded or the bands played he
danced all the fancy steps. On drill
he sensed the calls and had his own
way of obeying them. From Captain
Campbell’s own story he was disin-
clined to mount the fiery colt, al-
though he loved him and would go
miles out of his way to see his favorite
after he had given him to General
Sheridan, who had taken a great lik-
ing to him and had ridden him on
several occasions.

General Sheridan says in his mem-
oirs: “August 27, 1862, about half the
command were absent reconnoitering,
when I was suddenly aroused by ex-
cited yells and sounds of firing and I
saw in a moment that the enemy were

in possession of the camp. They had
come in on my right flank from the di-
rection of the Hatchie River, pell-mell,
with our picket post three miles out
on the Ripley road. The whole force
of the enemy comprised about eight
hundred men. The day was excessive-
ly hot and most of the men were
lounging or sleeping in their tents.
The alarm spread instantly through
the camp and the command turned out
for action; for every man grabbed his
gun and saber and soon drove the in-
truders from the camp in about the
same disorder in which they had
broken in on us. By this time Colonel
Hatch and Colonel Albert Lee had
mounted two battalions each and I
moved them out at a lively pace. No

 

i™~

I do not quote Sheridan’s memoirs
in full, but will repeat Captain Camp-
bell’s account of the affair as told by
him about a year later while gathered
with Sheridan and his Adjutant, Cap-
tain George Lee, Col. McCreery and
others about a bake kettle and camp

fire that had eliminated all rank, for-

the Major General and the Lieutenant
had their legs under the same table.
Colonel Campbell, turning to Sheri-
dan, asked, ‘General, how are you
getting along with that d——— wild
colt I gave you?” “Fine,” he replied,
and called to one of his orderlies to
bring Rienzi. The horse was*brought
into the light of the campfire, Camp-
bell going to him, caressing him and
talking to him in the most endearing

Charles E. Belknap.

halt was called until we came upon the
enemy’s main body drawn up in line
of battle near Newland’s store. We
drove them in confusion from the field.
Panic seizing them, they threw away
every loose article of arms or clothing
and ran in the widest disorder in an
effort to escape. As the chase went on,
the panic increased. In a little while
the affair grew most ludricrous. Faulk-
ner’s hatless and coatless men taking
to the woods were so demoralized that
a good many prisoners were taken.
When the recall was sounded our men
came in loaded down with plunder in
the shape of hats, blankets, pistols and
guns. Shortly after this affair Captain
Archibaid Campbell, of the Second
Michigan Cavalry, presented me with
the black horse called Rienzi,”

terms. But seated again by the fire
he said: “That horse, General, is a
mighty fine looker, but, much as I
love him, I would not ride him for a
whole state like this. You remember
that morning when everyone’ was
snoozing in their tents and those
Johnnies came into camp—eight hun-
dred of them yelling and shooting like
a lot of wild Indians? It was a lucky
thing for us that they ran up against
the sutler’s shebang first thing and
halted to get a pair of suspenders and
a red necktie. There was a_ wild
scramble to loot the sutler, where they
swarmed like flies about a sugar bar-
rel. The black colt had been switch-
ing his tail in the shade of a tree, but
by the time I ran to mount him he
was dancins, wild eyed and snorting

like a locomotive. With cheering
Johnnies, bugles sounding “Boots and
saddles” and all hell let loose I had
only time to draw saber when he was
off straight for that gathering at sut-
ter’s. He had the bits in his teeth and,
yelling with fright, I was charging
single handed, too scared to jump. I
guess those rebs thought the entire
regiment was charging by the noise I
made as we struck into that crowd,
hitting heads right and left. I let go
the reins, hung on to the pommel with
one hand, while the colt charged
every bunch of gray backs that gath-
ered. Then I sensed the fun of the
affair, said all prayers I knew and let
the colt carry me where he willed.
Then in came the company squadron
front and the battalion and we ran
those Johnnies more than eight miles
and gathered in a lot of good horses,
mules and prisoners. It seemed every
man in the regiment guyed me on the
way back. They all knew I was not
fighting single handed from choice and
they gave the colt credit for the vic-
tory. I was not born in the saddle
with spurs on my boots, as some of
you were. I had never been on a
horse until’I landed in the army back
in dear old Michigan. But I did know
a thing of beauty when I saw it hitch-
ed to a post in the ground. Then
the Quartermaster told me he was a
farmer boy’s pet colt from near Green-
ville. That settled it, for I had a young
lady friend living near that place and
after I had given him a bit of sugar
once in awhile, he followed me about
like a dog. However, the notes of a
bugle, the band on parade, the cheer-
ing of men, strung his nerves to the
highest tension, set his tail switching
and he learned all the bugle calls faster
than I did. I warn you not to ride
him under fire or you will wake up
some day fighting single handed
Brage’s entire army.” And Sheridan
replied, “If I do and feel as good then
as I do to-night, I’ll lick them single
handed.”

There was another day when Rienzi
distinguished himself a full year be-
fore the poet Read put Winchester
town on the map. There is a Win-

chester in Tennessee where, in Au-
gust, 1863, Sheridan’s division was
fighting Bragg’s retreating army

through its streets. The skirmish line
was in command of a boy lieutenant;
the entire day had been one of skirm-
ish combats.

Sheridan, to gain a view of* the
country in front, came up between the
reserves and the skirmish line. Just
then there came out of a yard a black
boar, with a pair of saber teeth pro-
jecting from his foam covered jaws,
charging directly at the General, who,
befcre he could select a line of escape,
was carried by Rienzi over a picket
fence into a rose garden. Next the
boar put the General’s staff on the
run, then headed for the officer com-
manding the skirmish line who had
just time to drop the point of his
sword, catching tthe beast in the
shoulder front, piercing his body. The
collision knocked the wind out of the
lieutenant for an instant and before
he had regained his feet the General
was back shouting. “Why in_ hell
didn’t you run?” It was taking all the
boy’s strength to pull the sword out of

 

 

 

 

 

 

 

August 27, 1930

the dead animal’s body and bantering-
ly the General said, “You may not
have a chance again in all he war.
That’s the first blood I ever saw upon
an infantry sword. You ought to be
fighting with the cavalry.”

“T will, replied the lieutenant, just
as soon as I can find a horse to carry
me over a picket fence.”

So you see Rienzi had left his foot
prints along many a trail before the
day came when Winchester was
twenty miles away.

I think I am correct in saying that
General Sheridan did not ride Rienzi
into the battles of Stone River, Chick-
amaugua or Mission Ridge, but that
he rode Old Whitey, a grand, good
horse, who never lost his head in bat-
tle or on parade.

Although Rienzi was several times
wounded, he escaped death in action
and, living to a ripe old age, died in
1878, attended to the last with all the
care and surrounded with every com-
fort due the faithful service he had
rendered. The remains were skillfully
mounted and given a place of honor at
Governor’s Island until a few years
ago, when the steed was removed to
the National Museum at Washington,
where it is to be encased in glass to
ensure permanent preservation.

Charles E. Belknap.

—_—_>+-+____
What Local Associations Mean To a
Community.

It has been truthfully said, “You get
out of an association just what you put
into it.” If we might vision the thou-
sands of dealers who have joined the
Merchant’s Minute Men as a close
association, and remember the hun-
dreds of thousands of dollars “invested”
in this movement, we would rather
imagine that the members should get
a great deal out of such an association.
It is “just too bad” that the man who
initiated this great organization is now
under fire for injecting trading stamps
into the scheme of things and that he
has never given the members of his
M. M. M. a moment’s thought after
he received $9 per, the other $3 having
been pocketed by the crafty solicitor
who secure the application.

The new member of any trade or-
ganization joins with the natural hope
the connection will mean specific bene-
fits, ideas which will assist in purchas-
ing commodities, sales ideas, contacts
which will enlarge the business hori-
zon. The social side may or may not
have an influence. A functioning asso-
ciation is one thing, a group of “let
George do it members” means a
nonenity.

Unless there be individual initiative
and action on the part of all members,
no association can fulfill the aims and
objects for which it stands. The state
is full of community organizations,
business associations of one sort and
another. Improvement clubs with 250
members on the membership roll, and
meetings attended by fifteen or twenty
individuals, and perhaps a dozen of
these doing the real work. We ail
know this sort of thing.

Such a course on the part of mem-
bers tends toward dangerous central-
ization of power. If it is an association
invested with the vital interests of any
group, or class of dealers, or business,

MICHIGAN

this one or two man power, given full
scope, may lead to dire results. That
is, unless the men who do assume con-
trol prove honest and capable and
fired with high resolve to carry on
for the benefit of everyone.

Unfortunately, most men have an
axe to grind which involves political or
other ambitions. They may not be
dishonest or willfully unfair, yet it is
human nature to turn to one’s own ad-
vantage all opportunities which present
themselves.

The dealer’s associations of late
months are an outgrowth of the neces-
sity of meeting chain syndicate compe-
tition. If mass buying and national
distribution proves good for the chains,
and developes a brand of competition
spelling doom for the individual grocer,
druggist or hardware dealer, these
same dealers have seen fit to organize
groups. It is the modern merchandis-
ing movement spoken and written of
so much, “group merchandisers,” and
these same groups have been accused
in some quarters of being akin to the
chains, due to their close trade com-
binations.,

Thus the academic association idea
is lost sight of. There are officers,
president, secretary, treasurer and pub-
licity man, the various committees,
regular meetings at stated intervals,
but, unlike the association formed for
general purposes, the specific mission
of the “group association” is to per-
form advantageous buying, secure all
possible price concessions, to formulate
advertising plans, combining on the
purchase of space and mediums, divid-
ing the costs and acting as a clearing
house on seasonable merchandise.

Here, again, is revealed the danger
of a “one man” power, for if the pur-
chasing agent for a great utility, mu-
nicipality or corporation may be tempt-
ed or coerced into certain channels of
personal profit, how much more vital
it is for a large number of men in retail
business to have all of their individual
needs protected.

Here is one association where meet-
ings are usually well attended. From
officers of buying groups the following
figures have been given: Over a period
of eight months one group reports at-
tendance at meetings of 98 per cent.
For one year period another group re-
ports 95 per cent. attendance, and still
another for the past three months, even
during vacation days, reports a full
100 per cent. attendance.

Why?

Because these members are “getting
out of the association what they put
in.’ In other words these business
meetings, concerning the daily opera-
tion, the buying and selling in the
members stores, they simply cannot
afford to miss meetings, as their rou-
tines are practically guided by the de-
cisions made at these gatherings.

This might well serve as a beacon

light to other forms of associations,
where it is said members want some-
thing else beside talking “shop.” The
group dealers meetings are all “shop.”

In bringing out the danger of one
man rule in any organization, the point
may be illustrated by these very buy-
ing groups. The secretary or presi-
dent often dominates policies of pub-

 

‘TRADESMAN

licity. This man has certain set views
and often those essential and basic
assets of community trading and adver-
tising are overlooked for the more im-
posing “big time’ stuff; the battle
ground of independents and the chains
is in the communities. In the neigh-
borhoods where the housewives hold
the balance of power—by acceptance
of intimate community contacts—the
independents could far better expend
effort and money, than by utilizing
general newspapers, those mediums
which themselves. chain
have no intimate contract, or personal
interest in the community.

The group associations are proving
their splendid value to the dealers,
civic organizations have also proven
their worth. We have associations of
commerce, luncheon clubs, improve-
ment associations, leagues and what
not—the fundamental reason being for
the promotion of pregress and to at-
tain definite ends for the good of gen-
eral, or individual, interests.

Associations are a modern day nec-
essity, they need members, but as
members those who join can, as stated
hope to receive only the benefits to
which they are entitled, by their own
initiative and personal effort.

Hugh King Harris.

 

gel
Leather For Upholstery Gains.
Tanners of upholstery leather are
anticipating greater business from the
furniture field this Fall. Two features
encouraging tanners are the vogue of
single pieces and the activity in 17th

century English styles, in both of

Give

 

5 BIG REASONS
Why You Should Push
STANDARD BRAND
Products
1—Prompt Service and fre-
quent deliveries.

2—Small stocks properly
regulated and small in-
vestments.

3—A reputation of fresh-
ness with every product.

4—Nation - wide adver-
tising.

5—Quick Turnovers and
Quick Profits.

 

 

 

 

 

 

controlled,”

7

which leather is finding a marked ap-
peal. The single piece, particularly, is
expected to develop volume in lezthers
to harmonize with the covering of
other furniture items. increasel de-
mand for fine top grain leathers is
noted, with brown, red, green and blue
the favored shades. Some interest is
shown in antique effect leathers.
—_+-+-

Stripes Lead Fancy Worsteds.

Stripes continued to maintain their
leadership in fancy worsted suitings,
accounting for 51 per cent. of the or-
ders placed in July, according to fig-
ures issued last week by the Wool In-
stitute. Plain effects were second
with 24 per cent., followed by plaids
with 15. In fancy woolens, both above
and below $1.50 per yard, plain and
small weaves led with 67 and 47 per
cent., respectively. Stripe patterns were
second, having 38 per cent. in the
cheaper woolens and 28 per cent. in
the better grade cloths. Gray, brown
and tan and blue were leading colors.

——-o 2 _-
Cleck Sales Well Maintained.

Sales of clocks have been ‘holding up
fairly well and, athough the demand is
somewhat under last year, the busi-
ness has not ‘been as badly hit as other
house furnishings lines. One of the
reasons advanced is that the advent of
the electrical clock has been an im-
portant factor in creating interest in
the business. It was also said that the
growing inclination among interior
decorators to consider the clock an in-
tegral part of a room’s decorative
scheme has played an important part
in maintaining sales volume.

Them

What They Ask For

People are asking for Chase &
Sanborn’s Dated Coffee as a result
of a great advertising campaign in
national magazines, newspapers
and over the radio.

Push Chase & Sanborn’s Dated
Coffee and cash in on the demand
created by this advertising. Let

people know that you
cater to their wants.

Chase & Sanborn’s

DATED
COFFEE

Distributed by
Standard Brands Incorporated

 

 

 

 

 

UNJUST STATE TAXATION.

There is one method of unjust taxa-
tion which should receive attention at
the hands of the next Legislature by
amending the insurance laws so that
people who purchase insurance may
not be victimized as they are under
existing conditions. During 1928 the
insurance companies paid into the State
Treasury on business written in Mich-
igan that year the sum of $3,789,977.
The total cost of conducting the In-
surance Department that year was
$96,190, so that 2.54 per cent. of the
money thus collected was devoted to
the cost of maintaining the Department
and 97.46 per cent. was used for other
State purposes.

At its annual meeting in 1924, the
delegates representing member organ-
izations of the Chamber of Commerce
of the United States adopted a resolu-
tion on the subject of special state
insurance taxes which declares:

“Special state taxes now ievied on
policyholders through insurance com-
panies should not be considered as a
source of general revenue, but should
be reduced to the total in each state
which will adequately support such
state’s departmental supervision, and a
uniform principle of taxing the holders
of insurance should be adopted
throughout the states.”

The resolution was adopted after
consideration of a detailed report and
recommendations submitted by the In-
surance Department Committee, in
which the various phases of these taxes
were described. In its recommenda-
tions, the Insurance Department Com-
mittee also outlined the procedure
deemed advisable to be followed by the
National Chamber in the interests of
the general insured public:

“Special taxation should be limited
to such a total as will adequately sup-
port the state’s insurance departmental
supervision. Any excess is unjust in
that it is levied on only a portion of
the public and is discriminatory against
those who believe in thrift and pro-
tection and is waseful in that it is ob-
tained at a collection cost far beyond
that of regular taxes. For the policy-
holders’ benefit these evils should be
corrected.”

 

RETAIL SYSTEMS AT FAULT.
In the various shortages which cus-
tomers are finding more frequently in
the stores, manufacturers see not only
brightened prospects of selling more
merchandise, but cause for complain-
ing against the niggardly orders being
placed by retailers. The question is
raised whether the stores are really
trying to serve the public through car-
rying adequate stocks or are so bound
up with merchandising systems that
they are willing to lose business in
order to make such systems work.
The real situation is probably not
quite as bad as manufacturers make
it out. The stores are undoubtedly
short of many items, but they are a
bit “long” on others which they have
good reason to believe should be clear-
ed out before adding to their stocks.
The trouble here is not in their pres-
ent operations but in their mistakes of
the past. They did not hold slow-
moving merchandise to a minimum

MICHIGAN

and promote turnover by adequate tests
of consumer demand.

On the other hand, there is little
doubt that too much emphasis on sys-
tem, or merchandising by figures, is a
prime fault with many retail concerns,
When emergency conditions arise,
management control becomes more
strict and management too often op-
erates only on figures and with little
real merchandising instinct. This is
particularly the case since financial and
banking interests have entered the dis-
tribution field on a larger scale.

It may be added that there is also
a rather foolish tendency on the part
of retail buyers to wait for further
small price reductions, which will mean
little to them, counting the opportuni-
ties lost in supplying consumers with
what they want at the present price
levels.

 

FEW CHANGES NOTED.

Although further assurances were
given during the week that the depres-
sion in business will soon be over,
there were few developments in in-
dustry or otherwise that pointed -to
much more than is already known.
The weekly index of business activity
discloses a fractional loss for the week
ended Aug. 16 after its gain in the
preceding week—the first that was
recorded in two and a half months.

The one favorable development was
a rise in wholesale commodity prices,
which, however, was due entirely to
advances in farm and food products.
The Annalist index rose to 122.9 from
121.6 in the preceding week. The fuel
group was unchanged, but declines
took place. in the other classifications.
Building material prices seem definitely
on the ebb. They should fall further
if they are to reflect the decline in
construction, which so far this year has
been 18!4 per cent. under the cor-
responding period of 1929 and for the
first two weeks of this month 23%
per cent. lower.

The major industries disclose little
change, though it is logical to suppose
that curtailed manufacturing programs
are reducing surpluses and building up
potential demand. In this depression
it is difficult to see what particular
developments will speed recovery be-
yond general replenishment when pres-
ent supplies are consumed. Railroad
rehabilitation, the home building boom
and automobile sales were the factors
after. 1921. The election, instalment
sales expansion and wheat shortage
abroad spurred recovery in 1924. The
resumption of ford output was a high-
light in concluding the 1927 reaction.

What may be found in this cycle is
that lower prices will finally provide
the basis for expanding markets.

 

In tests conducted in leading stores
throughout the country by a mill or-
ganization manufacturing towels it was
brought out that the branded product
outsold nameless towels by from 2 to 1
to 8to1. The advertising manager of
a large Boston store explained that
the test was conducted in his estab-
lishment as part of a study to find
which merchandise sold easiest as a
basis for gaining the fastest turnover.

It was significant, however, that a

TRADESMAN

member of the mill organization in
detailing the results of these tests de-
clared: “We feel we have done a better
job in selling the consumer than in
selling the dealer. The dealers have
never been aware fully of this great

force which has been at work for them |

and which assists them in moving our
goods off their shelves.”

This was a frank admission, it would
appear, that while the large advertis-
ing campaign directed at the consumer
attracted excellent response, something
remained to be done to convince re-
tailers of the profits attached to hand-
ling the product or giving it more at-
tention.

‘The problem of the manufacturer
who has a branded, line which is ad-
vertised to consumers seems plain
enough, but it is often overlooked, as
this instance seems in a measure to
show. The retailer must buy the goods
before the consumer can _ purchase
them, and the retailer, therefore, must
be made aware of the profits and ad-
vantages which he will enjoy by stock-
ing and selling those goods. Trade
education through the business press
should be the highly essential starting
point of the consumer campaign and
not just the routine, hurried and in-
effective task it so often is.

DRY GOODS CONDITIONS.

The imprevement registered in re-
tail trade as a result of more favorable
weather conditions has been fairly well
maintained during the past week, and
the month is closing in a more satis-
factory than it began for the
stores. However, dollar sales volume
will not average much better than that
done last month, compared with a year
ago, according to reports at present.
The feature of consumer buying is the
brisk demand for unusual values, as
manifested by the business done in
fur garments. This type of demand is
also found in the home furnishing sec-
tions.

way

A certain stimulus should be given
trade this week by holiday buying and
by larger sales of apparel and acces-
sories to outfit those attending col-
leges and schools. Here again it is
expected that the search for value will
be more pronounced than usual.

Soon after the theory was advanced
that business recovery was “just
around the corner’ because consump-
tion of goods has not been reduced to
the extent of output, there came the
rather drastic declines in trade. These
decreases are explained in a measure
by the fall in prices. They may be
explained further by the overexpan-
sion of retail distributing units. How-
ever, labor statistics point to the low
level of employment and emphasize
reduced purchasing power.

While the stores have been testing
the new values, they have not. yet,
apparently, seen fit to change their
restricted buying policies. Re-orders
have not been plentiful in the whole-
sale merchandise markets and the num-
ber of buyers in New York last weék
fell behind the previous week.

 

Only one thing comes due quicker
than a thirty-day note and that’s a
haircut for the ten-year-old son.

 

 

 

August 27, 1930

VICIOUS CIRCLE IN PRICES.

Where there is not a brazen attempt
to ignore lower costs and keep prices
where they have been, the explanation
offered in some industries which have
refused to lower quotations in line
with the general trend is that reduced
operations increase overhead and that
the declines in raw materials are more
than offset by higher expenses of pro-
duction under curtailed manufacturing
schedules,

The accuracy of this explanation can
be demonstrated in many cases with
actual figures, but carried to a logical
conclusion it can only mean that the
producer should raise his prices in
times of subnormal demand and lower
them when business is good—an oper-
ating policy that finds few adherents.
It also means a vicious circle whereby
prices must not only be
but increased to levels where sales
constantly diminish and costs con-
stantly increase. In the end a big
plant, on this theory, could be cut
down to the production of only a few
articles a year against which it would
have to charge its entire overhead and
make those articles more precious than
diamonds.

maintained

After all, profit, and not costs or
prices, is the chief concern of industry.
If the producer, testing his market, can
find a value which will sell in volume,
then that volume is a great factor in
his costs and he should see a way to
hit the price and the volume that will
yield him a profit. In not a few in-
stances it would pay manufacturers to
test out new and lower values and find
the business to offset heavy overhead
charges if nothing else.

 

BACK TO WORK.

With the return of more than 10,000
coal miners to work in the Pennsyl-
vania anthracite field and all indica-
tions pointing to still more men being
employed before the month is over,
prospects in the mining region are the
best in some years. With wage agree-
ments virtually assured, several of the
big operators slowed down work this
summer to repair mines and build new
breakers. Now vigorous activity is
expected. Something like 1,000,000
tons less of anthracite is in storage
now than at the same time last year.
The amount on hand, however, is said
to be ample for normal demand and
earlier rumors of a possible shortage
are hushed. Only an extremely early
winter can threaten visible supplies be-
fore full production gets under way.
The summer has seen the biggest build-
ing and repair program in years car-
ried out, The fall and winter promise
to be the best in some time for the
miners—with the added gratification of
anthracite in plenty and at
prices,

normal

 

When a nation is lost the under-
lying cause of the collapse is always
that she cannot handle her transport.
Everything in life, from marriage to
manslaughter, turns on speed, and the
cost at which men, things and
thoughts can be shifted from one
place to another. If you can tie up a
nation’s transport you can take her
off your books.—Rudyard Kipling.

 

+ }

| ai cag
“i

4 4

memetsrntor sere aE tte

io ae

o

 

if

 

August. 27, 1930

MICHIGAN

 

 

TRADESMAN

: 9

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

News of the death of Otto Wernicke
in Florida, which reached me _ last
Wednesday, depressed me greatly be-
cause of the close personal relations
we sustained for many years. Our ac-
quaintance started under peculiar cir-
cumstances. I had been inveigled into
conducting a union office for one year
in order that I might determine for
inyself the advantages of union affilia-
tion, which my union friend pictured
as equal to the millenium. The much-
vaunted advantage soon proved to be
a blight and a curse. Within a week
my employes voluntarily petitioned me
to break the contract and return to the
harmonious relations which had exist-
ed before the union came into the pic-
ture. One reason was that they found
themselves forced to attend union
meetings every Sunday and contribute
to the purchase of kegs of beer for the
bibulous members of the organization.
They were also forced to listen to bit-
ter tirades against all employers of
labor, who were volubly described as
blatant tyrants and monopolists. I
answered my boys that I had signed a
contract for a year; that I regarded a
contract,as a sacred obligation and that
we would try and get along the best
we could for a year, despite the fact
we had been induced to enter into the
arrangement by arrant falsehood and
misrepresentation. Fortunately, the
union soon raised the question of
jurisdiction, demanding that I dis-
charge our pressman because he had
employed a non-union carpenter to do
some work at his home. I promptly
declined to acquiesce in the demand,
whereupon they demanded that an-
other employe be discharged, because
his wife insisted on buying milk of a
man who used a milk pail made in a
non-union factory. If I had granted
their requests—which were invariably
made by committees so drunk they
could hardly stand up—I would have
accomplished little else than meet
drunken committees and blackmailing
officials during the term of our union
affiliation. During the controversy,
the then president of the union called
and asked to see me privately. His re-
quest was. granted, whereupon he
stated if I would hand him $50 “on the
side” he would see to it that I was not
bothered by any more trumped up
charges so long as he remained at the
head of the organization. Of course,
his suggestion was treated with the
contempt it deserved, because I real-
ized that if I acted on his suggestion I
would soon come to be known as an

“easy mark” by every union black-
mailer in the city. Failing to induce
me to discharge the offending em-

ployes by threats or blackmail, I was
then informed that I would be maimed
some night on my way home if I did
not surrender. I happened to know
that the union had a professional slug-
ger on the payroll, but he never
molested me. Our union men were
called out on strike on the alleged
ground that we were “unfair to honest
labor.’ Men with banners bearing
these words and stating that the
Tradesman should be boycotted be-
cause of its unfairness paraded every

day in front of the office for two
months. In the meantime committees
from the typographical union called on
local merchants and manufacturers, in-
formed them that the Tradesman was
unfair to honest labor and that every-
one patronizing the Tradesman until
the boycott was lifted would be placed
on the black list by the union and ulti-
mately ruined. One such committee
called on ‘Mr. Wernicke, who listened
to the tirade and then quickly replied:
“Gentlemen, I have no acquaintance
with local printing establishments, but
if you will tell me where the Trades-
man office is located I will see to it
that it receives all our orders in the
printing line, at least so long as it is
under attack by your organization. [
happen to know something about the
weapons trade unions use in matters
of this kind and if I truckled to your
demands I could never again look in
the glass without seeing the reflection
of an accessory to the crimes you
commit daily in furtherance of your
nefarious practices.” Mr. Wernicke
was as good as his word and his action
in the premises marked the beginning
of a friendship which continued for
many years and was only severed by
the death of Mr. Wernicke.

 

It.so happened that the great furni-
ture strike in 1911—precipitated by
Bishop Schrembs and the infamous
Deacon Ellis—took place while Mr.
Wernicke was at the head of the
Macey Co. As I recall it, he and Roy
Barnhart and Frank Campau conduct-
ed the strike in behalf of the manufac-
turers. They proved to be an in-
vincible trio. The strike resulted in
the utter collapse of the unions and the
repudiation of the political prelate and
mountebank politician who wrecked
hundreds of homes, embittered thou-
sands of workers against unionism for-
ever and caused the loss of millions of
dollars in business to this market. A
less determined committee might have
faltered and lost the strike, but half
way methods were not in keeping with
the make-up of the gentlemen named.

 

Mr. Wernicke’s persistence when he
espoused any proposition is forcibly
exemplified in his connection with the
tar and turpentine business. When he
became identified with the Pensacola
undertaking the production of resinous
products by the destructive distillation
process was largely a matter of guess-
work. No one connected with the in-
dustry appeared to realize how many
different products could be secured by
proper manipulation of the raw ma-
terial. Mr. Wernicke established a
chemical laboratory at the factory and
developed the business along thor-
oughly scientific lines. The result was
that new products undreamed of orig-
inally were added to the line, which
augmented the profitableness ‘of the
business to such an extent that Mr.
Wernicke was able to retire on a com-
petence before he. died.

Capt. Belknap’s tribute to Rienzi,
one of the most famous war horses the
world has ever seen, published else-
where in the Tradesman this week, re-
calls the question of how this horse
came into the possession of Gen.
Sheridan near the beginning of the

 

civil war. When General Sheridan
was in Grand Rapids to preside over
the annual reunion of the Army of
the Cumberland, he stated on the plat-
form of Powers theater that the horse
was presented to him by the ladies of
Grand Rapids. He _ had_ previously
written in his autobiography that the
horse was presented to him at Rienzi,
Miss., by Capt. Campbell. Hoping
that Mrs. Sheridan might be able to
assist in reconciling these apparently
conflicting statements, I recently sent
her the following letter:

Dear Madam—When in Washing-
ton a month or so ago, I calied on the
manager of the National Museum in
relation to the inscription
think should be placed on the glass
case with which he proposes to incase
Rienzi.

Gen, Sheridan assumed the coloneley
of the Second Michigan Cavalry after
it had had a number of colonels all of

which JI

whom proved to be incapable because
of the lack of military experience. Col.
Sheridan brought into play his knowl-
edge of military tactics gained at West
Point and his subsequett actual mili-
tary experience on the Pacific Coast,
and from that time on the regiment
made a good record. As the regiment
was largely composed of Grand Rap-
ids men, the improvement in the
morale of the regiment gave great
satisfaction in this city and the ladies
of Grand Rapids raised a purse, pur-
chased a Morgan horse of the breeders
at Stanton (Mich.) and sent it to Col.
Sheridan as a present.- That is the
horse on which he made his immortal
ride from Winchester to Cedar Creek.

The Army of the Cumberland held
its re-union here during the time Gen.
Sheridan was president, | think the
year was 1882 or 1883. The General
presided at all the meetings. During
al evening meeting a sister of Mrs.
Gen. Custer
poem. The old soldiers became great-
ly enthused and
for “Sheridan’s Ride’ by Buchanan
Read. Gen. Sheridan undertook to
hush the demands, but before he knew
what was going on Gen. Alger (then
Governor of Michigan) took the lady

recited a stirring war

boisterously called

by the hand and led her to the side of-

General Sheridan, where she began the
recital. It was the most affecting
scene I ever witnessed or ever expect
to witness. Gen. Sheridan never
winked an eye or moved a muscle dur-
ing the ordeal, but great tears ran
down his cheeks during the recital.
The poem, as you will recall, ends
with an apostrophe to the horse. After
the applause had finally died down,
which was a long time, Gen. Sheridan
showed the consummate genius he
possessed by the apt remark:

“That horse was presented to me by
the ladies of Grand Rapids.”

I heard the statement personally, as
did hundreds of my friends, most of
whom are now dead, and the daily
papers next morning described the
event and reported the remark of Gen.
Sheridan exactly as I have stated. The
matter was again referred to at the
banquet held the following evening.

Now confusing feature
which I am unable to explain.

In Gen. Sheridan’s Personal Mem-
oirs, pages 177 and 178, the author de-
scribes Rienzi and distinctly states that

comes a

the horse was presented to him by
Capt. Campbell, of the Second Michi-
gan Cavalry.

As the General must have discussed
this subject with you many times, I
write you (solely in the interest of
historical accuracy) to enquire if you
can kindly clear up the apparent dis-
parity in these two statements. When
the horse was received at Rienzi, Col.
Sheridan had been promoted to the
command of the Second Brigade of the
Cavalry Division of the Army of the
Mississippi and A. P. ‘Campbell had
been made Colonel of the Second
Michigan Cavalry.

Up to the present writing I have
received no reply to the above enquiry.
In the meantime I recall that when |

first took up my residence in Grand
Rapids, fifty-thrée years ago, I met
many ladies who told me they had
contributed to the fund which. was

raised by the ladies of this city to pur-
Sent te
Of the

chase the horse which was
Gen. Sheridan in recognition
service he rendered the Union cause
by converting the 2d Michigan Cav-
alry from an inert organization to a
fighting unit of great strength and en-
durance. If Capt. Belknap had been

spared a short time longer, I think he

would ‘have straightened out the
tangle.
The Photographic History of the

Civil War, Vol. 4, contains the follow-
ing reference to Rienzi:

General Sheridan’s charger was
foaled at or near Grand Rapids, Michi-
gan, of the Black Hawk stock, and was
brought into the Federal army by an
officer of the Second Michigan Cav-
alry. He was presented to Sheridan,
then colonel of the regiment, by the
officers, in the spring of 1862, while
the regiment was ‘stationed at Rienzi,
Mississippi. The horse. was nearly
three vears old. He was over seven-
teen hands in height, powerfully built,
with a deep chest, strong shoulders, a
broad forehead, a clear eve and a great
intelligence. In his prime he was one
of the strongest horses Sheridan ever
knew, very active and one of the fast-
est walkers in the Federal army.

Rienzi always held his head high,
and by the quickness of his movements
created the impression that he was ex-
ceedingly impetuous, but Sheridan was
always able to control htm by a firm
hand and a few words. He was as
cool and quiet under fire as any vet-
eran trooper in the Cavalry Corps.

Ait the battle of Cedar Creek, Oct.
19, 1864, the name of the horse was
changed from ‘Rienzi to Winchester.
A name derived from the town made
famous by Sheridan’s ride to save his
army in the Shenandoah Valley. The
horse passed a comfortable old age in
his master’s stable and died in Chicago
in 1878; the lifelike remains are now
in the Museum at Governor’s Island,
N.-¥., as a gitt from his owner.

One of the pleasing features of the
age is the manner in which the colored
people have been able to forge their
way to public recognition, largely
through the gift of song. I can recall
the time when many people would
leave the hall if a colored person ap-
peared on the stage or pulpit. Blind
Tom, the wonderful musical prodigy,
was frequently refused a hearing in
churches in the North when he first
started out on a musical career. Even
the gifted orator, Frederick Douglas,
frequently had to forego the pleasure

 

 

10

MICHIGAN

TRADESMAN

August 27, 1930

 

of speaking in churches in the early
years of his career as a public lecturer.
I think the ice was broken largely by
the jubilee singers who appeared in
the North fifty years ago in behalf of
such pioneer educational institutions
for colored people as Fisk university.
Now a colored play, Green Pastures,
has been running in one of the best
theaters in New York for months and
traveling troops of colored actors and
singers are constantly in evidence. Col-
ored vocalists and instrumentalists re-
ceive the same recognition and com-
pensation as white artists. Colleges
and universities invite colored edu-
cators to address them and colored
composers fail to detect any discrim-
ination in their productions because of
their color. Negro songs of the Fos-
ter type, such as My Old Kentucky
Home and Old Folks at Home, are
sung at public gatherings along with
Battle Hymn of the Republic and
Home Sweet Home.

During the last world’s fair in 1893
I always headed for the Porto Rica
building when I visited Chicago, be-
cause I soon learned that Frederick
Douglas -held out there whenever he
was at the fair, which was frequently.
I had several talks with him along
these lines. He was certainly a
prophet as well as an orator, because
he predicted that what has come to
pass in the recognition of talent on the
part of the colored people by the white
people would be accomplished within
fifty years. As a matter of fact, it came

 

about sooner than Mr. Douglas an-
ticipated.
Booker Washington once said to

me at Birmingham, Ala.: “The colored

man has it all over the white man. It.

takes 100 per cent. of white blood to
make a white man, but 1 per cent. of
colored blood makes a negro.”

 

I am inclined to be a radical in some
things and, because of that fact, I
cannot agree with the opinion of the
Greenville merchant, as set forth by
him in a communication elsewhere in
this week’s paper, that the radio camni-
paign conducted by William K. Hen-
derson last winter against the chain
stores did not do any good. I think
it did a great deal of good, because it
arrayed thousands of people against
the chain stores to such an extent that
they never darkened the doors of chain
stores since. It made it impossible for
the chain stores to get honest men to
take the management of the establish-
ments, because Mr. Henderson made
it very plain that no thoroughly honest
man will ever be tolerated any length
of time by chain store executives. Mr.
Henderson’s arguments were irrefut-
able, because truth and ridicule are
two weapons which the chain stores
cannot face-and successfully defend.
Both of these weapons Mr. Henderson
employed with telling effect in expos-
ing the evils and shortcomings of the
chains. I gladly accord Mr. Hender-
son the credit I think he deserves for
the masterly manner in which he put
the chain-stores on the hummer, just
as I now condemn him for undertaking
to foist trading stamps on the inde-
pendent merchant—a worse enemy ‘Oo

the success of the legitimate merchant
than the chain stores ever were.

A reader of Out Around enquires as
to terms on which the Berkey & Gay
Furniture Co. was sold. There are
40,000 shares common stock, which
was originally given as a’ bonus with
the preferred stock. This stock had
a book value of 101. Simmons paid
$35 per share for ali of the common
stock, 18 per cent. down in cash and
the balance in five annual payments.
The second payment is due Sept. 13.
To secure the immediate resignations
of the four Wallaces, who held long-
time contracts, he handed them a check
for $200,000—which meant $50,000 for
each.

I note that the new owners of Ber-
key & Gay propose to change the name
of the great institution to the Simmons
Wood Furniture Corporation, which
strikes me as about the most imbecile
thing the Chicago men could possibly
do. Millions of dollars have been ex-
pended in making the Berkey & Gay
name known all over the country—
practically all over the world. The
name Simmons means nothing in the
wood furniture industry. The name
Berkey & Gay means much. To at-
tempt to supplant a world-famous
name by a nonentity is the most fool-
ish thing yet undertaken in the history
of the furniture trade.

E. A. Stowe.
ae
Effects of Stimulants on Motor Oper-
ators,

Alcoholic stimulants and their effects
upon the human being have become
important factors in so far as they ap-
ply to the operating of an automobile.

In making an analysis of the effects
of alcoholic stimulants I do not intend
to go into the question of the various
actions of the human being for which
the effect is responsible; to do so, it
would be necessary to go into the
question of human behavior, which is
an entirely separate subject.

It is my intention to confine this ar-
ticle to “effect” which is, as a rule, the
fundamental basis of whatever the ac-
tion may be.

In analyzing the effects of alcoholic
stimulants in so far as they apply to
the operation of an automobile, I find,
at least to my own satisfaction, that
the “effects” should be divided into
three classes; namely, drunkenness, in-
toxication, and under the influence of
liquor.

For years the medical man has pre-
scribed alcoholic stimulants for his pa-
tients under certain conditions. I have
always assumed that the reason for
doing this was because of their stimu-
lating effect.

Cider as it comes from the press is
harmless, but shortly thereafter it be-
gins to have an effect as the result of
fermentation. The effect continues to
expand until the cider is no longer
cider; it has become vinegar.

Consequently, at what stage of ex-
pansion does the “effect” become the
most serious menace to the traveling
public? Before attempting to answer
that question let us analyze briefly the
three classes to which I previously re-
ferred.

Tf it takes ten drinks to make a, per-

 

 

son drunk, then three drinks will make
him three-tenths drunk; if he takes six
drinks he will be six-tenths drunk,
while ten drinks will render him drunk.
In applying this formula to the three
classes, an analysis would appear, to
me, about as follows:

Drunkenness:
son has become inebriated or saturated
by the stimulating influence of alco-
hol, to the extent that the equilibrium
forces of the body and mind can no
longer function. In other words, he is

In this class the per-~

down on the ground, holding onto the
grass to prevent himself from rolling
over. Consequently, in my opinion, he
does not play a part in our present-day
traffic hazards,

Intoxication: In this class the per-
son’s equilibrium forces, of both mind
and body, have been sufficient stimu-
lated by alcohol to deprive him of his
even poise and balance, to the extent
that he is navigating in an unconscious
manner and, as a rule, acts in accord-
ance with his cave-man_ instincts.

 

 

 

 

 

MICHIGAN BELL
TELEPHONE CO.

to hear your voice, Mary.
How are the children?”

Nothing can equal the satisfaction of a
telephone call home, while away. Occa-
sional calls to home or office will keep you
in close touch with family and business
affairs, and will relieve you of worry.

And if you give the folks at home the
number of the telephone at which you can
be called, they will be enabled to reach
you quickly and easily, if necessary.

Long Distance rates are surprisingly low
and the service is fast.

 

t's great

 

 

 

 

 

 

 

 

 

 

the Patronage of All.

 

 

 

 

COLD STORAGE
FOR APPLES

We will BUY your APPLES of you.
We will STORE your APPLES for you.

We will SELL your APPLES for you.
We Guarantee Proper Temperatures — Best of
Service — Lowest Rates — Liberal Loans. Write
for Rate Schedules — Harvest Your Apples Direct
/ Into Cold Storage and Get Full Returns for Your
Crop. Our Warehouse is a Public Institution Open to and Soliciting

KENT STORAGE COMPANY -

GRAND RAPIDS

 

 

 

 

 

a
.

“,
A

-

a

\
L
}

 

 

 

August 27, 1930

While in this state, should he attempt
to operate an automobile, he would, as
a rule, attract attention before he had
gone very far and would be taken off
the highway. However, he would be a
hazard on the highway regardless of
the distance.

Under the influence of liquor: This
state, in my opinion, covers the period
between the taking of the first drink
and that stage where the equilibrium
has become affected to the extent of
reasonably interfering with navigation.
During this period the person who has
taken two to four drinks of alcoholic
stimulants has subjected himself to an
inflow of energy which usually is re-
sponsible for his impulses operating on
a loose pulley. While in this state he

- is liable to have inflated ideas with the
-result that he becomes more suscept-

ible to playing with danger, regardless
of the jeopardy in which he places
others by his acts.

My analysis of the three classes re-
sults, as I see it, in the following con-
clusions: Class No. 1, known as drunk-
enness, may be eliminated as constitut-
ing a traffic hazard. In class No. 2,
known as intoxication, there is an ele-
ment of hazard. Class No. 3, known
as under the influence of liquor, consti-
tutes the greatest hazard. In my opin-
ion, operating an automobile while un-
der the influence of liquor constitutes
a condition which is beyond that
known as a hazard; there are altogeth-
er too many persons who are in that
state using the highways. Consequent-
ly, the hazard becomes a menace.

Eliminate class No. 3 from the high-
ways and you will have eliminated
eight-tenths of the traffic hazards due
to alcoholic stimulants.

Robert T. Hurley.
—_+-+___
Keeping Rule of Right-of-way.

The right-of-way rule is perhaps the
most fundamental in the whole body
of motor vehicle regulations, yet it is
the one that is too frequently disre-
garded, often with serious conse-
quences.

In this State the rule is the one that
is laid down quite generally, that
“every driver of a vehicle when enter-
ing or crossing any intersection shall
grant the right of way at all times to
any vehicle approaching from _his
right.”

This is plain enough. There should
be no confusion as to terms. The driver
approaching on the right is the one
who should be allowed to cross the in-
tersection first, yet how often does
One see two cars, with bumpers al-
most touching, standing at an inter-
section as if there were no regulation
which gave one the priority over the
other?

There is no reason why there should
be any misunderstanding on this point.
And perhaps it isn’t all misunderstand-
ing, but carelessness on the part of

’ some motorists who conveniently for-

get the regulations when they know
them well enough. It can’t be any-

thing else, unless it is a case of the

other driver speeding into the inter-
section at an excessive rate. ‘But it is
more common for the man who is
stealing the right of way to be doing
the speeding. And it is just such in-
stances which I have in mind.

If the right-of-way regulation were

MICHIGAN

observed generally, we would have
fewer accidents and a much smoother
flow of traffic whether on city street
or rural highway. Why? Simply be-
cause it would be in fact a case of
traffic regulating itself. Of course, I
am not trying to paint the picture alto-
gether black by implying that there is
virtually no observance of this law. If
that were the case, we would simply
have to throw up our hands in despair.
But whereas one robin does not make
a Spring, a single violation of the right-
of-way rule can temporarily jar the
entire scheme of regulation.

The danger following such a viola-
tion is so immediate that it is quite
different from other infractions of the
traffic code. A car may stand on the
street for several hours over the park-
ing limit and no harm will be done to
life or property. The same is true of a
number of other violations of the law
which, because of the circumstances at
the time, do not threaten any individ-
ual or his property. But with right of
way it is vastly different. Here we
have two vehicles traveling into an in-
tersection in such a way that they
come together with little space for
stopping.

They must be under control, but
even that is not enough to avoid an
accident. The one driver must be
given precedence, otherwise it would
be a continuous contest. Of course,
that is what happens in too many in-
stances. There are certain motorists
who show by their actions, at least,
that their definition of right of way
is that the driver who gets there first
and can bluff the other fellow success-
fully has the right to cross.

It is not a question of the driver who
has the right of way making a vigor-
ous effort to make certain that he gets
it, but rather that the man in the
vehicle to his left yields it in such a
way that there will be no possibility
of confusion. With such a rule, well
observed, traffic becomes less of a
game of chance and more an orderly
movement of vehicles.

Harold G. Hoffman.
—_+~-~. ___

Velvet Berets Well Reordered.

Reports in the millinery trade indi-
cate there is no question regarding the
popularity of velvets for the early sea-
son. Reorders on popular-priced items
are beginning to develop nicely, par-
ticularly in beret shapes of chiffon or
transparent velvet. The shallow crown
type, fitting far back on the head, has
met with a great deal of success and is

wanted in felt and soleil materials, as

well as velvets. The color trend has
largely developed along the lines of
that in ready-to-wear, with emphasis
on black, new browns and greens.

——2+-___
Hails Better Selling Progress.
One hundred members thave already
been enrolled in the ‘Salesmen’s Club,
recently formed by the Merchants’
Ladies’ Garment Association in order
to improve selling procedure in the
garment trade, it was announced last
week by Maxwell Copelof, managing
director. He hailed the enthusiasm
shown by the sales representatives in
meeting their problems as indicative of
a new era of salesmanship in the gar-
ment trade. Beneficial results to
wholesaler, retailer and salesman can:
not help but result, he asserted.

 

 

‘TRADESMAN 11

 

 

  

Make the Profit on
a Real Sale

Almost all your customers will

buy a dozen cans of
Mueller’s Cooked Spaghetti

if you tell them it will be ready to
serve, with its delicious sauce,

when heated.

C. F. MUELLER CO.

Jersey City New Jersey

 

 

48. 102.

MUELLER

 

 

  

 

 

 

Terrell

Customers will buy attractively displayed merchandise.
steel display shelving, tables, racks, counters and special fixtures will
give a progressive appearance to your store and increase your sales.

Steel shelving equipment made by Terrell is not expensive—it soon
pays for itself in increased business.

— LET US HELP YOU MODERNIZE YOUR STORE —

TERRELL’S EQUIPMENT
COMPANY

GRAND RAPIDS, MICHIGAN

 

 

 

12

FINANCIAL
Manufacturer of Infant Diet Products
Forges Ahead.

Few of the so-called ‘“depression-
proof” industries have lived up to their
reputations, many reports
over the last six showing
armor not altogether impenetrable.

One industry really deserving of the
title, however, is that manufacturing
infant diet materials. In good times
and bad the babies have to be fed and

earnings
months

families deny themselves almost any-
thing so that the youngest members
are properly nourished.

A study of Mead Johnson & Co.,
the largest manufacturer in this indus-
try, making products well known the
world over, discloses
of earnings this
pression in almost all other industries.

Earnings for the
this year were reported as $904,658, a
new record, equal after dividend re-
quirements on the preferred stock to
$5.12 a share on the 165,000 no par
value shares of common. This com-
pares with $610,065, or $3.33 a share,
in the first half of 1929. Net sales for
the first six months of this year total-
ed $2,633,766, against $1,942,358 for the
same period last year.

Net earnings of the company have
shown a consistent increase for the
last twelve years. In 1922 net income
was $433,927, or at the rate of $1.90 on
the common. In 1929 net income was
$1,231,776, or $7.03 on the common.

The president, E. Mead
Sr., says that the increasing ratio of
profits to sales is accounted for by de-

a rapid growth
year despite the de-

first six months

Johnson,

creasing production costs made pos-
sible by refinements in operations in-
stituted 1929 larger
scale production.

The company’s plants are located at
Evansville, Ind., Zeeland, Mich., and
Belleville, Canada. Several small- cod
liver oil plants are located in New-
foundland. At Evansville the
pany has one of the finest biological
laboratories in the country,

On July 25 last year the company
introduced a new product containing
109 times the vitamin “D” units of cod
liver oil. In 1928 the company sold
7,774,852 packages of infant diet ma-
terials.

Capitalization consists of $1,700,000
7 per cent. cumulative preferred stock
outstanding par value $10, and 165,-
000 shares of no par common stock.
In a recent letter to stockholders the
president
tion of the company and its subsidiaries
is excellent. ‘Current assets are 6.59
times current liabilities.

“Continuation of the regular quar-
terly dividend of 75 cents a share plus
an extra dividend of 25 cents a share
is amply justified by sustained and in-
creasing earnings.”

[ Copyrighted, 1930.]
Deflaticn Mcves Are Usually Bullish
Signs.

Men that would otherwise be bullish
on stocks nowadays find difficulty in
extricating a thorn that -pricks their
apprehension in the shape of a high
ratio toward earnings, but this ratio

is not as large as some suppose.
.. General Electric widely is regarded
as an example typical of the lytue chip

late in and by

coni-

said: “The financial posi-

MICHIGAN

Its ability to maintain a mar-
estimated

stocks.
ket in
1930 net earnings establishes the pre-
sumption that stocks generally with all
their decline in the last year are still
Radio, a favorite among
confirms the

excess of 35 times

pretty high.
the speculative
conclusion. It plants a suspicion in
the minds of many an investor who
otherwise might look on the market
as defiated.

stocks,

Certainly the deflation in commodi-

ties, fourteen months of recession in

business, the abundance of credit at
exceedingly low rates and reviving en-
thusiasm for bonds stand among the
signals usually bullish for stocks. It
is the stubborn resistance against de-
flation in the itself that
throws a shadow over the future.
Now on

premise

stock market

this
sweeping

close examination

loses much of its
appeal as a basis for judging the whole.
It comes from weighting too heavily
conspicuous Viewed broadly
the market shrinkages of the last year
do count for something after all. We

parts.

find that stocks generally are not still
selling at levels representing 30 to 40

times estimated 1930 earnings. We
find that the decline has indeed car-
ried them nearer levels representing

old standards of measurement than is
supposed by the trader who operates
on snap judgments. Specifically the
ratio is less than half that suggested by
such leaders as General Electric and
Radio.

Current market prices on 405 indus-
trial stocks average 11.8 their
estimated 1930 net earnings, not so
stiff a ratio as many reckoned. Quota-
tions at the present time on 43 repre-

times

sentative public utility stocks average

17.2 times estimate 1930 earnings, a
ratio that seems high, perhaps, but

nothing like that of 25.9 prevailing a
year ago. Thirty-seven railroad stocks
sell 14.1 times estimated net earnings,
a ratio, incidentally, slightly higher
than a year ago, when it was 12.9, ex-
plained by recent sharp reductions in
1930 calculations of net.

These observations are set forth not
to prove that the next bull market in
stocks will start necessarily from cur-
rent levels. Rather
facts that deserve to replace fiction in
believe the

these are plain

the minds of those who
market as a whole is selling, like some
of its leaders, at levels twenty or thirty
or forty times earnings. A recognition
of them gives a better basis for judg-
ing the future.
Pauli Willard Garrett.
[| Copyrighted, 1930.]
—_+ ++ ___
Why Earnings Fall Further Than
Production,

If net industrial profits for the cur-
rent quarter run 55 per cent. of cor-
responding earnings in 1929 that would
maintain the progressively poorer
statements noted in the initial quar-
ters this year, but Wall Street expects
a better comparison when reports on
the final quarter roll in.

Now that figures for the
quarter are in we can prognosticate
with more assurance the trend in earn-
ings. Net profits by industrial cor-
porations in the first 1930 quarter ran
roughly 74 per cent. of those reported
by the same companies in 1929. They
dropped to 65 per cent. in the second

second

TRADESMAN

quarter. A continued decline in pro-
ductive activity into the third quarter,
which a year ago was an intensely ac-
tive period, makes reasonable the sup-
position that on a relative basis earn-
ings for the present quarter will look

August 27, 1930

still worse when set against the 1929
But that is
expects.

what the
market industrial
earnings will fall in the third quarter
to a level roughly 55 per cent. of cor-

background.
Perhaps

responding profits last year,

 

 

New York
San Francisco

Boston

Investment Securities

E. H. Rollins & Sons

Founded 1876

Phone 4745

4th Floor Grand Rapids

GRAND RAPIDS
Philadelphia

Los Angeles

Savings Bldg.

 

Chicago Denver

London

 

 

 

 

 

 

 

The Measure of a Bank

The ability of any banking institution
is measured by its good name, its financial
resources and its physical equipment.

Judged by these standards we are proud -
of our bank. It has always been linked
with the progress of its Community and
its resources are more than adequate.

2

GRAND RAPIDS SAVINGS BANK
‘The Bank Where You Feel At Home”
16 CONVENIENT OFFICES

 

 

 

 

 

A College and empowered to

   

 

 

Administration.

Science Course.

Course.

 

 

Collegiate Secretarial

Srecial Secretarial Course.
Business Administration

A Business School That Is a College of Business Administration

The Davenport-McLachlan Institute is chartered by the State as a class
a grant degrees and offers the following
courses to high grade men and women.

Collegiate Course
countancy and Business

in Ac- Civil Service Course.

General Business and
Banking Course.

Salesmanship and
Advertising.

Gregg Shorthand and Touch
Typewriting Course.

The Stenotype.

It is a pleasure to give information.

DAVENPORT-McLACHLAN INSTITUTE

215 Sheldon Ave., S. E.

Grand Rapids, Mich.

 

—— ance re ee

 

 

s

 

isn

 

   
  
  
  
   
   
 

 

 

August 27, 1930

When net earnings for the first half
of 1930 are viewed as a whole what we
find is that the industrial corporations
did not do so well even as in the cor-
responding 1928 period. The public
utilities on the other hand very nearly
equaled their showing for 1929. Rail-
road earnings like those for industrial
concerns fell far behind 1929 and be-
hind 1928.

Here are the figures. Profits for 322
industrial concerns so far available
for the first half of 1930 total $632,-
830,000 as against $946,533,000 for the
same companies in 1929 and $683,561,-
000 in 1928. Sixteen public utility con-
cerns earned $133,983,000 in the first
six months this year as against $136,-
223,000 a year ago and $129,977,000 in
1928. Thirty-one railroads earned $94,-
718,600 as against $142,991,000 in 1929
and $99,000,000 in 1928.

Normally we might expect to find
a rough correspondence between the
swings up and down in industrial earn-
ings and in industrial production, No
such condition prevails now. With a
16 per cent. reduction in industrial
production for the first half from lev-
els a year ago comes a 30 per cent.
decline in industrial earnings for in
addition to a contraction in general
activity industrial concerns have in
1930 been faced with a falling price

level. Paul Willard Garrett.

[ Copyrighted, 1930. |
—_+~-+___
Heightens Chances For 1931 Sustained
Recovery.

That the July level of industrial. pro-
duction would be down everybody ex-
pected, but, on measuring the exact
extent of the shrinkage, we now find
that through last month’s 7.9 per cent.
drop from June we have slid back to
where we were this time six years ago.
Not since August, 1924, has the rate
of industrial activity been so low, ac-
cording to the Standard Statistics
Company’s index, as the level of 99.3
registered for July.

Fourteen months of recession virtu-
ally without interruption now are be-
hind us and in that period production
has fallen 27.7 per cent. away from its
record peak of May, 1929. But perhaps
a better way to measure the degree of
loss from 1929 levels is through a
comparison of totals for the first seven
months this year with totals for the
corresponding 1929 months: What
this shows is a 16.4 per cent. decline
in the general level of industrial pro-
duction distributed as follows among
the more important divisions: iron 20.1
per cent., steel 20.9 per cent., zinc 15.8
per cent., bituminous coal 8.8 per cent.
automobiles 35.7 per cent. and cotton
22.3 per cent.

These ‘figures are only interesting in
the measurement they give of the re-
cession as a basis for contemplating
eventual revival on which each man
must formulate’ his own forecast.
Standard’s own belief is that “this
deep-reaching retrenchment program
has gone a long way toward curing
many of the ills resulting from the
production excesses of the past sev-
eral years.” This organization reckons
that rock bottom in the current depres-
sion was reached in July or will be
reached in August, but questions
strongly whether the autumn recovery
will be more than moderate.

MICHIGAN *

What does seem likely is that the
chances for a sustained 1931 recovery
have been heightened by the present
moderation, a prospect, incidentally,
that might not loom so promising had
a sharp upturn started before deflation
had run its full course. Standard's
own comment on this very point is that
“by eliminating a prematurely sizable
upturn this autumn and the danger of
a later setback, the date of a genuine
trade revival should be hastened.”

Paul Willard Garrett.
[| Copyrighted, 1930.]
—_—_~- + ____
Profit Lies in Production To Satisfy
Demand.

The energetic measures which are
being taken by the administration to
relieve sufferers from the prolonged
drought are in all respects praise-
worthy and afford striking evidence of
the new conception of governmental
duty. Sympathetic appreciation of
these efforts is not incompatible, how-
ever, with reflections on the curious
mutations of life which, as in this in-
stance, turn us from devices to protect
the farmer from the evils arising from
overabundant crops to expedients to
save him from nature's intervention to
the same end. Critics of the Farm
Board idea see in this anomaly proof
of all they have been saying about the
folly of trying to bolster grain prices
by Government grain purchases lack-
ing economic sanction. But no such
inference is reasonable. The phenom-
enon of an unusually dry summer has
nothing to do with the case except so
far as immediate results are concerned.
Long before the fields were parched it
was plain to most business men that
putting a premium on prodigal sowing
is not a sensible way of teaching farm-
ers the lesson which even industry. has
not yet fully learned—that profit ‘lies
in production to satisfy demand rather
than in production for its own sake.

—_——_+-~~___
A Business Man’s Philosophy.

Sixteen years ago William H. Ridg-
way received an advertising booklet
which opened with this sentence: “Any
man with a grouch is a damn fool.”
Mr. Ridgway, who is a Quaker, re-
sented the violent expression and that
started him thinking.

“What kind of men are the big busi-
ness leaders?” he asked.

“T have not found a single large
concern of any long standing or any
great success but in it and responsible
for that success was to be found a
godly man,” he says. “When the
other kind came up their career was
comparatively short. The big man
may be a Protestant or a Catholic or
a Jew, but he is a man who stands for
high ideals and has that trust which is
stamped on all our gold and_ silver
dollars.”

On several occasions Mr. Ridgway
has appeared before college students
and challenged them to name any great
National corporation of which he
could not identify an executive head
as a religious man. The young men
called out a long list of famous names,
but Mr. Ridgway had the answers.

William Feather.
—~+.___

Do the duty that lies nearest thee,
which thou knowest to be a duty!
The second duty will already have be-
come clearer.—Carlyle,

 

TRADESMAN

  

is

 

 

L. A. GEISTERT & CO.

Investment Securities

GRAND RAPIDS— MICHIGAN

506-511 GRAND RAPIDS TRUST BUILDING

Telephone 8-1201

 

 

 

 

AN IDEAL INVESTMENT

6% First Mortgage Certificates of Participation

Amply secured by First Mortgages on Greater Muskegon Real
Estate conservatively appraised at at least twice the amount
of the mortgage. These certificates are readily marketable and

$500.06,

available in

$1,000.00.

denominations of

$100.00,

BANKERS TRUST COMPANY

OF MUSKEGON

 

 

 

 

GRAND

 

Established 1860—incorporated 1865 —

RAPIDS NATIONAL BANK
E

 

 

 

GRAND RAPIDS NATIONAL COMPANY

Investment Securities

Affiliated with Grand Rapids National Bank

Nine Community Branches

 

 

 

14

The Economic Storm.

There is a general disposition in
most countries to think of the present
problems of industrial and trade de-
pression and unemployment along na-
tional lines. The fact of the matter is
that thése conditions are worldwide.
With the notable exceptions of France,
Holland and one or two other nations,
the whole world is in the grip of an
economic slump of serious proportions,

A rough compilation, based partly
on official and unofficial information
and partly on unemployment insurance
Statistics, indicates that there are about
6,000,000 out of work in Europe. In
England 2,000,000 are drawing doles.
In Gerniany the figure probably is 50
per cent. higher. The figures given for
Italy are 322,000, for Hungary, 400,000,
for Austria 450,000. Accurate statistics
are difficult to obtain, but the figures
al! tell the same story. Estimates based
on preliminary census computations in-
dicate that between 2,500,000 and 3,-
000,000 persons are without jobs in the
United States, but they take no account
of the number laid off or working part
time. The figure mentioned for Amer-
ica in foreign estimates is usually
5,000,000.

As most such problems, and especial-
ly those having to do with hard times,
tend to become poiltical, causes for
present conditions are sought in gov-
ernmental policies. In the United
States the poiltical target of attack is
usually the tariff, although the plight
of the farmer comes in for considerable
attention. In England the labor gov-
ernment is taken to task for adding to
the crushing burden of taxation and
making extensions in the doles system.
All over Europe high tariffs and em-
bargoes are blamed, but concerted ef-
forts to effect a freer flow of trade
have thus far proved abortive.

It seems fairly clear that, as so many
causes are adduced to explain the de-
pression or fix responsibility, it would
be difficult for any government or any
observer to put a finger upon one or
two as fundamental or to give much
aid in solving the problem. It is un-
questionably due to a multiplicity of
causes. But the mere fact that these
conditions are worldwide does not lift
from the Government or from re-
sponsible business and industry the
burden of finding a way out and giving
all possible assistance in tiding over
this trying period.

Many observers view the present
period as one of secondary deflation,
the first having come in 1921, and both
being due to the destruction and un-
balancing effects of the kaiser’s war.
All nations are still paying for the war
and will go on paying for a long time.
To the money cost has been added the
necessity for countless readjustments,
geographical, economic, physical and
moral. The world was put off its even
keel, and it is plausible that a primary
and a secondary deflation are the in-
evitable consequences of efforts to
correct distorted values and bring a
return to normal.

As most of the nations of the world
are in the same boat, there is at least
plenty of company in misery. That

point is being strongly stressed by ad-
herents of the British labor govern-

 

MICHIGAN

ment. The unemployment problem in
England is so grave that it has not
only defied all efforts of the McDonald
government to relieve it but has made
the other parties reluctant to take over
the reins of responsibility,

The world has been through such
periods in the past, and the stronger
nations have weathered them success-
fully. The present situation must be
faced with a determination that, what-
ever its causes or wherever the re-
sponsibility may be, everything possi-
ble shall be done to facilitate a return
of better conditions,

——_22->—_______
A World of Neighbors,

A winged ship makes a day‘s jour-
ney of the American continent, cover-
ing between dawn and dark a distance
which once demanded years of difficult
and dangerous pioneering to cross all
its wide spaces, its rivers, deserts and
high mountains, A majestic airship
sails safe and serene above a sullen
ocean, linking two continents which
were not long ago kept far apart by
distance and danger. Here are two
phases of the most recent impulse of
Progress, by which travel attempts to
catch up to the pace of communica-
tions by sight and sound. Apparently
the world will not be satisfied until its
business and pleasure are no longer
under bondage to time and space.

But more desirable and perhaps more
difficult is the progress which will nar-
row the gulf between men of differing
faith, experience and understanding,
Such separations are still wide and deep
and they make enemies not only of
alien peoples but of those of a single
household. Hatreds and jealousies
spring up in them and divide the neigh-
bors of earth more crueily than all the
distances of land and sea.

Science has chosen the air and ether
by which to work the magic which
makes distance of nearly no account.
In like manner the thoughts and pas-
sions of men must be raised above the
habit of earth and the littleness of or-
dinary living to find a level of universal
understanding and sympathy. In a
spiritual sense, all men are neighbors,
bearing the same burdens and seeking
the same ends. But thought and affec-
tion must be uplifted to see them so,
with aid and encouragement for all
worthy aspiration and forgiveness for
human failings and weaknesses, with-
out which the swift pace of the age
brings only the mockery and illusion
of-unity among men.

—_2>~-+__
Dull Luster Vogue Stronger.

The vogue for dull-finish merchan-
dise continues to gain strong headway
and has all but replaced lustrous styles
in many accessories. It would not be
surprising if the trend shortly began
to make itself felt in a number of
items of house furnishings. As far as
ready-to-wear and accessories are con-
cerned, it was pointed out, the call for
duil luster items fits in harmoniously
with the current favor for black and in
fact is credited with being one of the
reasons for the popularity of black. In
handbags, millinery, thosiery, under-
garments and silks and rayons, the
dull luster development is particularly
pronounced.

 

TRADESMAN

 

 

RIGHT
NOW -

There are many attractive issues
that offer safety and good re-
turns.

We shall be pleased to check
your present holdings with you
and suggest new issues best
suited to your present program.

This service costs you nothing.

A Capacity To Serve That Wins
Everlasting Confidence

ETTER,
URTIS&
ETTER

Investment Bankers and Brokers
— PHONE 4774 —

Grand Rapids Muskegon

 

August 27, 1930

 

Fenton
Davis
&
Boyle

Lwestment Bankers

wv

Detroit
Grand Ranids
Chicago

“Criticism, as it was first
introduced by Aristotle, was
meant as a standard of
judging well.”

Johnson.

Investment progranis can
be “judged well,’ where a
maturity of experience

‘ qualifies.

 

 

 

 

 

 

tua
ean obtain, from
your friendly Old
Kent neighborhood
office, any service

that any downtown

bank can render.

OLD KENT
BANK

Grand Rapids’ Oldest
and Largest Bank

MAAAAAAAAAAAAAAAAAAAAAAAAA

 

 

POTATO CHIPS

Wholesome, delicious, convenient.
STA-CRISP POTATO CHIPS
Grand Rapids Potato Chip Co.
912 Division Ave.. South

 

 

 

Cities Service Company
earnings for the 12 months
ended June 30, 1930, were
46% greater than for the
12 months ended June 30,
1929.

We suggest the purchase
of the common stock at
present levels. Current yield

about 634%.

x
Securities Department
Me
The
Industrial Company
Associated with
Union
Bank of Michigan

Grand Rapids,
Michi

Resources over

$5,600,000.

e

 

 

    

  
 
   
  

 

‘

feito alle,

 

« /@
ao “
® *
" |
s
he gm,

See

 

 

August 27, 1930

MUTUAL FIRE INSURANCE

‘Wrong Ways of Selling Insurance.

Twisting, misrepresentation and un-
authorized insurance are among the
chief evils of the day in insurance
fields,

No logical argument can be advanc-
ed in support of conduct relating to
any of these evils. It is against the
interests of policyholders as well as
companies.

 

No discussion or argument is neces-
sary to substantiate the statement that
such practices are detrimental to the
insurance business and constitute un-
fair and unethical competition.

It may be good business to trade in
old for new in some transactions, That
does not apply to life insurance con-
tracts.

In a life insurance contract the in-
sured usually acquires ascertainable
property rights. The cash surrender
value as well as paid-up insurance value
and perhaps other interests under the
policy increase or determine with the
time the policy is in effect.

To cause a policyholder to lose his
investment by reason of the unfair tac-
tics of an unscrupulous agent is a grave
offense against the policyholder. Not
only is there a loss of the investment
featuges, but to secure other insurance
means the payment of premium in ac-
cordance with increased age. It might
result in inability to secure other in-
surance.

There is a marked loss to the in-
sured’s estate by the change. He also
pays acquisition costs for the second
time.

Practically every case of misrepre-
sentation and twisting is based upon
the selfish desire of the agent to make
a commission, regardless of the inter-
ests of the insured.

The insured expects to receive a pol-
icy covering that hazard for which he
seeks protection. He is entitled to
know the limits of the policy.

To many persons an insurance policy
Or contract appears to be an instru-
ment beyond their power to under-
stand from their own reading. Agents
are undoubtedly compelled to explain
the policy they attempt to sell.

Agents are not always to blame for
misunderstandings which result from
the explanation made. They are to
blame, however, if they begin to make
comparisons which result in twisting
Or misrepresentation.

The agent should see to it that he
is selling the coverage requested or
represented as the case may be. Mis-
representation as to coverage might
result in serious loss to policyholders.

If the policyholder purchases “silk”
he should receive it. If he pays only
for “cotton” he should not be told
that it is “all silk and a yard wide.”

Certainly the purchaser should read
his policy, but there should be no ne-
cessity for him to do so. Every agent
of every company should be reliable
and his statements true:
ly this does not work out in practice.

The policyholder is entitled to have
the policy couched in such language as
to be easily understood. There should
not be any room for guessing. The
terms should be definite.

If a term such as “wrecking” is used,
that term, as used in the policy, should

 

Unfortunate- :

MICHIGAN

be defined. The definition need not
be exactly as it appears in the diction-
ary. It need be only definite as it ap-
pears in the contract.

The insured is entitled to know the
limitations of the contract. The in-
sured expects and has the right to
expect a policy which states the con-
tract as made.

If mutuality and definiteness are re-
quired in the contract, it seems that

there should be mutuality of enforce-

ment. If the company has the right
to collect money in Michigan for its
contracts sold and delivered to resi-
dents of this State our citizens pur-
chasing such contracts should be as-
sured of the right to enforce the con-
tract here.

The insured has the right to a con-
tract enforceable in the state of his

residence. This is provided by the
laws of the respective states.
Lloyd Dort.

22> >______

Says Public Lacks Egg Quality.

Tentative conclusions reached in a
study conducted under the auspices of
the Bureau of Agricultural Economics
indicate that very few people appear
to have much conception of egg quai-
ity, says H. E. Botsford, associate
marketing specialist, in a talk prepared
for radio broadcasting.

“Many consumers know in a general
way that some eggs are fresher than
others but do not know what there is
about an egg that makes one better
or fresher than another. The fact that
any person can, with a little practice
and with a cheap homemade candling
device, examine any egg and quite ac-
curately determine its freshness or
quality is little known among the great
mass of consumers,

“Also the knowledge that the vari-
ous qualities of eggs may be used to
advantage for different purposes in the
household and thus favor both the
palate and the pocketbook is a fact
still to be learned by many,”

The survey conducted by the bureau
was designed to determine consumer
preferences, habits and demands for
eggs; to measure the influence of the
various factors which affect consumer
demand, such as price, quality, income,
nationality, season and personal preju-
dice; to find the uses consumers make
of eggs of various qualities, and to
gain some knowledge of consumer
ideas concerning eggs in general,

Chain stores were used in the survey,
which covered several Cities, because
it was easier to control conditions in
stores under central Management than
in independent stores. Two stores
were selected in each section and one
or two of the chain store warehousing
candling force were trained to grade
eggs accurately into the United States
grades, which classify eggs into spe-
cials, extras, standards and _ trades.

The eggs were packed in special

cartons branded for quality. Frequent’

inspections were made by bureau rep-
resentatives. Consumers were given
information as to the differences in
qualities through the distribution of
leaflets to purchasers, through deescrip-
tions on the inside cover of the cartons
showing uses for which the particular
grade of egg inclosed is best adapted,

TRADESMAN

and through a display of a candling
chart in colors in the stores,

To ensure that consumers received
the qualities paid for, all unsold eggs
were returned to the warehouse after
seven days. Store managers filled in
special forms each time changed, re-
corded the total sales of each grade
and the number of days prices remain-
ed unchanged, prepared an inventory
of each grade at the beginning and end
of each period and recorded the value
of all merchandise sold in the store.

While the principal conclusion reach-
ed thus far is that consumers know
little of egg qualities and their mean-
ing, further light on the other ques-
tions to which answers were sought
will be given when the data are all
summarized and tabulated. A more

Insurance at COST.

Telephone 358

 

WHOEVER OWNS PROPERTY

KEPT CLEAN AND IN GOOD REPAIR

Can Become a Member of THE FINNISH MUTUAL FIRE
INSURANCE COMPANY, Calumet, Michigan, and Get Fire

Paid 40 to 68% Dividends For 40 Years

THE FINNISH MUTUAL FIRE INSURANCE COMPANY

CALUMET, MICHIGAN

15

complete report on the results is ex-
pected within the next few weeks,

 

> >—@-

Price Competition Hits Spreads.

While a fair amount of business is
being received in rayon bedspreads, the
volume is not so large as the trade
would like to see. The opinion ex-
pressed that bedspreads are being
dumped on the market by Southern
mills. These mills, seeing an attrac-
tive field in rayon spreads, went into
the market on a large scale a few years
ago and this season are beginning to
feel the effects of reduced consumer
buying. In many instances their
spreads were badly styled. At the
present time they are endeavoring to
rid themselves of these stocks and are
offering them at prices below market
levels.

444 Pine Street

 

Affiliated with

320 Houseman Bldg.

The Michigan
Retail Dry Goods Association

Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%

 

 

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

Grand Rapids, Mich.

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

The Ne corn 3 O% Less

Michigan Bankers and Merchants Mutual Fire insurance Co.
of Fremont, Michigan

 

 

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

TS Reneat te aa

 

 

16

Drought Brings the Danger of Fire.

Grandville, Aug. 26—The long ex-
tended drought has given the settlers
of Northern Michigan a chance to try
tities with one of the most terrible
enemies which was met with in the
early settlement of the State. Nothing
can be more terrifying than fire unless.
perhaps, it may be floods, of which the
pioneers of our State experienced in
abundance.

When a lad at the Bridgeton settle-
ment the sight of a distant cloud of
smoke rolling above the treetops was
a signal for hustle and scamper_ to
meet the newly started fire which had
broken out in a pine slashing. The
burned over lands of Western Michi-
gan were the burial ground of many
fine even though fallen forests.

It would be interesting to know how
great was the value of the timber
which fell victim to the fire fiend of
long ago. Fighting fire- was not an
uncommon occurrence in the early
setlements. Schools closed, mills shut
for their boys and hands to form a fire
company to meet the danger which
menaced all homes.

All night long have I worked under
excessive heat, nearly stifled with
smoke, digging, flogging with boughs
the creeping, crawling flames which
seemed to lick the ground as some
crawling serpent of destruction.

“All out to fight fire!”

Such a summons was not infrequent
and many million feet of fat pine went
up in flames, thus hastening the de-
struction of. Michigan’s splendid pine.

The gulley through which Sand
Creek flowed to the Muskegon river
was guarded by steep bluffs on either
side for a mile or more and these hill-
sides were covered at one time with
valuable timber. I call to mind one
time when both the hillsides above the
creek were seething in flame and the
crews Of men and boys out digging
dirt and spreading it down the hillside
to stop the advance of the fire.

And now Northern Michigan, the
Upper Peninsula in particular, is ex-
periencing a battle against fire such
as the lower part of the State experi-
enced at an earlier date. History is said
to repeat itself.

Water is of little use in combatting
the spread of the flames. Back-firing
is often resorted to and usually with a
measure of success. There can be
nothing more harrowing to the nerves
than a forest fire sweeping the earth
after a long season of drought such as
has been covering the State for a con-
siderable period.

Praying for rain seldom brings the
desired result. Nothing but patience
and a readiness to combat fires has the
least effect. It would be interesting to
know exactly the amount of damage
our forest fires have done in the past.

Many large tracts of timber have
been laid waste and the loss has never
been rightly estimated. If Michigan
to-day had the pine timber standing
which forest fires destroyed in the long
ago the State would be far in advance
of its valuation.

Carelessness, no doubt, has caused
much of the damage by fire. Where
sO many people are concerned it is
hard to pick the culprits, and’so we
must take our medicine and go on with
renewed efforts to crush out fires as
they occur.

At the time of the Chicago fire.
which occurred at a comparatively re-
cent date, much timber was destroyed
in Michigan. Holland was partly de-
stroyed and in Wisconsin Peshtigo
fell a victim to fire.

It has been debated as to which is
the greatest enemy to man, fire or
flood. There can be little comparison,
since fire would win hands dowy.
Either one, however, is of sufficteht :
fatality to require the utmost prudence
in dealing with.

At the time of the ‘Chicago fire in
‘71 I was up all one night watching
and quelling bits of flame which..the.

wind blew from dead pine tops across

MICHIGAN

the town of Bridgeton. On the fol-
lowing day my eyes were completely
blinded from the effects of smoke and
fiving dust.

Once we turned out to
schoolhouse and the schoolboys did
yeoman service, which received the
highest praise. The fight was success-
ful and the schoolhouse stood for many
years aS a monument to the courage
of its pup.ls in time of fire danger.

Now and -then a settler’s home
would be destroyed, yet this was not
often, since at the first sound of danger
the settlers rushed en masse to the
rescue of an endangered neighbor,

Fire fighting in the woods is not a
pleasant experience. I do not call to
mind any settler losing his life by fire.
Even the children were ever on guard
egainst such a calamity.

The main danger of fires to-day is
from fields of dead grass which an
idle smoker’s match may ignite and
set running like a race horse across
the fields.

There is something terrifying about
fire which nearly all feel when startled
in the night time to spring from bed
and rush to the rescue. The burning of
a big lumber mill gave me the first
idea of the destructiveness of fire.
Father’s mill burned to the ground
one summer night, calling us all from
our slumbers, too late, however, to be
of any service. The mill and contents
were totally destroyed.

One cannot be too careful about fire.
The tiniest spark may start a con-
flagration which all the fire engines in
the world cannot quench.

Old Timer.

Save the

Ccrporations Wound Up.

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:
John I. Shafer Hardwood Co., Detroit
Pickwick, Inc., Detroit.

Neu-tra Corp., Grand Rapids.
Turnbull, Franzblau & Steiger,

Detroit.

De-Web Sales Corp., Detroit.

Grand Plastering Co., Detroit.

Bankers Adjustment Association, De-
troit.

Federal Auto Painting and Trimming

Co., Detroit.

Acme Plumbing & Heating Co., De-
troit.

American Elevator & Storage Co., De-
troit.

Downey Motor Sales, Inc., Wyandotte.

Pennsylvania Fuel and Supply Co.,

Detroit.

Mailometer Sales Co.. Detroit.
Weber Showcase & Fixture Co., Inc,

Detroit.

Aronberg-Fried Co., Inc., Detroit.
Peter J. Platte, Inc., Detroit.
Mrs. Eastman’s Private School, Grand

Rapids.

————_ >.> ____
A Wonderful World.

Say. Don’t you like this g00d old world,
For all its bump. and kicks;

Its ragged clouds by tempests hurled
The sunshine qauikly pricks,

Yet if a storm should hang about

Your cheer within, can keep it out—
The cheer that tighter sticks.

Isic:

Then every morning when the sun
Brings back the day again
Or sets at night when day is done
Remember men are men:
And as you chance to meet a chap
Speak kindly alway—and mayhap
That's all his need right then.

Are not ten thousand little things
Cob-webbing up our mind

Until the cheer which kindness brings
We sometimes fail to find;

But would you glow from tip to toe

Smooth out the path where others go
Till blind can lead the blind.

It never seemed just right to rise
By pulling other, down
,And_ too, it overcasts your skies
: For skies reflect a frown:
» But watch your step, mark well your pace

“And right or wrong—this human race

Can yet give all a crown.
Charles A. Heath.
The man who hopes to leave his
_ “footprints on the sands of time” must
‘have the “sand” to begin with.

TRADESMAN

a BIGGER

August 27, 1930

 

)

Michigan’s Second genuine Western Stampede comes roaring and bucking
back to the Fair Grounds on Labor Day. For thrill-a-minute entertain.
ment, filled with comedy and action, see these breath-taking features:

1. Bronc Busting 4. Chuck Wagon Races

2. Steer Bulldogging 5. Wild Cow Milking

3. Wild Horse Races 6. Fancy Riding and Roping

—and many others

The Stampede is Michigan’s second reunion of cowboy and cowgirl cham-
Pions from the West who will compete for national honors and cash prizes
in cowboy sports. Don’t fail to see it. You'll enjoy every minute!

f S157 MICHIGAN a

AUGUST 31 TO SEPTEMBER 6 . . DETROIT
Seven Colorful Days and Nights

BAA = Abb =Abd = Ade =AAA=4. AA
GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING

a |

G R AN D DS, MICH

 

 

 

 

 

ASTERPIECES _
OF THE BAKER'S ART

 

eas

 

   

  

Ss
2 \

  
 

1 2 Se
CTI if!|Ps 4 ‘ oS

>

= Ls : a
A STAT ATTA Nem’
Ni) 4 f F

> wy — tll
ery OOaSION

   

  

i

  
 

mM

oD

  

 

  
 

 

fp

 

 

 

 
   
 
  
 

  

 

   

E DY Grand Rapid Mich

 

yA bes

ae,

k-
y
\
e<
x y
¢ a
4 ~
v ®
*
yr ¥
i
‘
\ A

he ks

° *

-

* *

a e

Jold,

rie

August 27, 1930

 

MICHIGAN:

TRADESMAN

 

Agreement Not To Compete Made By
Seller,

Where a retail merchant sells his
business and good will, coupled with
an agreement not to compete with his
buyer for a reasonable length of time,
the question of the legal scope of such
agreement may easily arise. In other
words, to what extent will the promise
not to compete prevent the selling
merchant from becoming interested in
an establishment that competes with
the buyer.

In the first place, it may be stated
broadly, such an agreement will obso-
lutely bind the selling merchant not
to openly own and operate a compet-
ing business. And, by the same token,
such merchant will not be permitted
to increase the competition of his buy-
er by secretly operating a competing
business, perhaps in the name of his
wife or other person, if this violates
the intent of the agreement.

So far so good, and this brings us to
perhaps the most important phase of
this subject, i. e., whether or not an
agreement not to compete will prevent
the selling merchant from taking em-
ployment with a competitor of his buy-
er. Obviously this is of great import-
ance to all parties concerned, and is
deserving of careful consideration when
a going retail business is sold along
with an agreement on the part of the
seller of this character.

Here, the court decisions are not
precisely in accord but the general
rule seems to be that the seller of a
-usiness cannot arbitrarily be forbid-
den to enter the.employment of a rival
of his buyer under an agreement not
to compete. And that so long as the
employment does not in the true sense
result in increasing the competition of
his buyer, the latter has no cause to
complain.

But, on the other hand, it seems
equally well settled that where a mer-
chant sells his business, and agrees not
to compete with his buyer, he wll not
be permitted ito enter the employment
of a rival in such capacity as to in-
crease the competition of his buyer.
Needleess to say, each case of this kind
has turned on the facts involved, but
the following may be taken as fair ex-
amples of how the courts have acted
and reasoned in cases of this kind.

A retail merchant located in a coun-
ty seat town sold his business, and
agreed not to compete with his buyer
for a term of three years thereafter.
Shortly after this the merchant took
employment with a nival store in the
capacity of manager, and because of
his wide personal following attracted
much trade.

The buyer of his business objected,
and filed suit to restrain the erstwhile
merchant from continuing in the em-
ployment on the ground that it con-
stituted a violation of his agreement
not to compete. The court sustained
this contention, taking the position
that in view of the personal popularity
of the ‘seller merchant, and the re-
stricted trade area covered, his em-
ployment by a rival as manager
amounted to a violation of his agree-
ment not to engage in a competing
business.

So too, a like conclusion was reach-
ed where a merchant sold his business,
and thereafter entered the employment

of a competitor of his buyer as the
driver of a wagon selling from house
to house. Here, the court held that by
calling upon his former customers, as
an employe of his buyer’s competitor,
he was violating his contract not to
compete with the buyer of his business.

The foregoing cases constitute fair
examples of how the courts, as a gen-
eral rule, construe the scope of agree-
ments made by selling merchants not
thereafter to compete with their buy-
ers. And, as we have seen, while a
selling merchant will usually be firmly
bound by such a contract, and abso-
lutely forbidden to actually open a
competing business, he may or may
not be precluded thereunder from en-
tering the employment of a competitor
of his buyer, depending upon the na-
ture of the business and the character
of his employment therein.

If such employment does not in fact
tend to increase the competition of
his buyer, as perhaps entployment as
a mere clerk or other under employe,
a selling merchant will usually be up-
held in obtaining such employment.
However, if his employment is in an
executive capacity, or such as to of
itself attract trade from his buyer, it
may be declared in violation of his
agreement not to compete. Truly, the
point here brought out is one of great
importance, and should be carefully
covered in every sales contract dealing
with the sale of a going business.

Leslie Childs.

—_22->___
Nevel Plan To Combat the Chain
Stores.

Greenville, Aug. 23—I was just read-
ing the article entitled “Cut Out Hen-
derson” and will say that I never
donated a cent in his behalf as I had
no faith in the nature of his efforts to
do away with the chain stores. I have
had this cause in mind for some time
and believe my plan would be effec-
tive. First, the home stores combine
together so as to buy in large quan-
tities, which would many times equal
the chain system. Then give no per-
son credit who patronizes the chain
system and make every member sub-
ject to a fine for the first violation of
such agreement and for the second
offense suspension. Then when credit
was given a reasonable advance in
price for this privilege as a regular
credit price with a certain discount for
cash. Now for an example: Suppos-
ing we have a distributing station in
Grand Rapids to satisfy all the towns
around and the goods not to cost the
people any more than in the city
where they were stored. Then I fig-
ure that, barring the chain store cus-
tomers, it would be a point that would
deprive the chain stores of a large
amount of business, as they get a lot
of farmers and there isn’t one farmer
out of a hundred but what has to have
credt sometime during tthe year. By
buying cheaper through the organiza-
tion, they could compete with the
chain stores. I have said that all of
the talking and radio don’t amount to
anything. It is not effective. It must
be real action and I believe if the
above plan were put into action the
chain stores would soon depart. The
way you are situated you might be
able to introduce something of this
nature. From all the bombarding they
have done with the radio, I don’t think
they have accomplished a thing.

FE. Reynolds.

—__—_2~++___

It is ridiculous for any man_ to
criticise the works of another who has
not distinguished himself by his own
performances.—Addison.

 

 

COFFEE

Our line has excited the
Wonder and Admiration

of the Coffee World.

The real test of Coffee —
Satisfied Consumers.

Our Coffees Satisfy.

 

Morton House
Quaker
Nedrow
Imperial |
Majestic

Boston Breakfast Blend

 

LEE & CADY

 

SSS RRM me pectin Nm Setar

 

 

2 aN a i BAB Na or

 

 

 

18

Se —

MICHIGAN

TRADESMAN

August 27, 1930

 

DRY GOODS

Michigan Retail Dry Goods Association.

President—J. B. Mills, Detroit.

First Vice-President—Geo. E. Martin,
Benton Harbor.

Second Vice-President—J. T. Milliken,
Traverse City.

Secretary-Treasurer—Thomas Pitketh-
ly, Flint.

Manager—Jason FE. Hammond, Lansing.

Manager Hammond Swings Round
Large Circle.

Lansing, Aug. 25—Have you seen
that wonderful new Park Place Hotel
in Traverse City? Jim Milliken is
proud of it. He thinks it is a better
hotel than the Hotel Olds of Lansing,
We didn’t argue that question. But,
that’s where our distrimt meeting will
be held no Monday, Sept. 5

This meeting will be worthwhile. Mr.
Milliken is the local committee and we
are glad to acquiesce with him in his
plans for a program. Our board of
directors will have a meeting at 1
o'clock, to which not only the directors
but every other member is_ invited.
There will be no confidential business
transacted by the directors and all
members will be welcome. Don’t for-
get that.

The Traverse City region is beauti-
ful. The cherry crop has been fine.
This is the most optimistic city I have
visited this summer. Mr. Milliken and
B. H. Comstock are very anxious for
our members to come and have a
good time. The directors’ meeting will
be largely a round table affair, but the
real meeting will be at 6 in the eve-
ning. We have not engaged an en-
tertaining high-pressure speaker. We
want to have practical talks by such
men as J. B. Mills, F. E. Mills, Knapp,
Pitkothly, Brink, Richter, Martin and
other former presidents. When Jim
and I get through making this program
you will be pleased with it. The roads
leading to Traverse City are so splen-
did that you can drive a long distance
homeward and be in your store the
following morning.

Hot Days in Michigan Towns.

The above heading was appropriate
everywhere in Michigan during the
latter part of July and early August.
We decided to play the game, regard-
less of the heat, and started North-
ward with the declaration that we
would find cooler weather if we had to
go to the Straits of Mackinaw.

Our route through Central Michigan
was pleasant and we enjoyed the calls
on our members. regardless of the
heat. When we reached Petoskey the
heat had subsided and life seemed
worth living again.

We called at Ithaca a little tog late
to see our director, Henry McCor-
mack, before his departure with Mrs.
McCormack, this brother and wife, for
the Pacific Coast. As near as the son
could estimate they were traveling
Westward beyond St. Paul by the
Northern route. By. this time they are
on the Coast and having a good time.
They deserve it. We are sorry that
they will not be with us at Traverse
City district meeting, Monday, Sept. 15.

Made brief calls at the stores of W.
L. Clise and the Hays Mercantile Co.,
both members of our Association.

Ate ice cream with C. M. Youngs,
of Si. Louis, and renewed old friend-
ship with D. W. Robinson, at Alma.
Made a call in his old location occu-
pied by W. D. Baltz & Co. The man-
ager of the store reported business
good, with encouraging prospects.
Glen Oren has moved his location
across the street in Shepherd. Has
enlarged his stock of merchandise and
a prosperous atmosphere prevailed.
Sorry he was not present at the time
of our call,

‘Mt. Pleasant is on the map and a
spirit of activity prevails. This is
due to the oi! wells in this locality.
We discovered that our old friends,
Barnhard & Bishop, had dissolved
partnership. The old location of C. E.
Hagen & Co. is now under the sole

 

management of Mr. Barnard. We
found ‘C. H. Bishop settled down the
street in a dainty little ready-to-wear
and specialty store. The old store of
Marsh & Graham, on the corner, was
purchased two or three years ago by
E. L. Conrick and presents a prosper-
ous appearance. Mr. Conrick has re-
cently had some troublesome experi-
ence with shoplifters. A new depart-
ment store will soon be created by
N. D. Gover. Mr. Gover has two
stores in.Mt. Pleasant at the present
time and these will be consolidated in
this fine new location. One of the
stores now occupied by Mr. Gover will
be taken over as a permanent location
by Mr. Barnard.

In planning your trips across Mich-
igan, put Mt. Pleasant and Clare on
your itinerary. Both the Davy and
Bicknell stores in Clare are wonderful
places when the population of the
trading area is considered. Both of
them are worthy of a visit by mer-
chants who desire to improve their
own business methods,

The Hotel Doherty, in Clare, has
built ten fine tourists cottages in the
rear of their hotel, equipped with. all
modern conveniences for parties of
two, four or six. When in Clare ask
Manager Doherty to show you the
cottages and incidentally remember
that our friend and fellow member,
W. H. Bicknel, is financially interest-
ed in the hotel. Make that your stop-
ping place when yuo can.

Grayling & Gaylord are going on in
their usual way. Resort business is
fairly good. Manager F. J. Joseph,
of the Grayling Mercantile Co., has
lived in that region all his life. He is
a useful citizen, member of the City
Council and all around handy man.
Mrs. F. A| Kramer, of Gaylord is
prospering in a modest way in the
location occupied so many years by
her splendid husband, now deceased.
Mrs. Kramer’s daugher has, for the
present, abandoned her professional
career at Ann Arbor to join with her
mother’s enterprises in Gaylord. A
very friendly and cordial atmosphere
prevails.

Sorry that our time was taken in
such a way that we did not drive
around by Cheboygan. We hope to
see Duffin & Durand at the Traverse
City district meeting. Business in Pe-
toskey seemed good. Resort business
is about normal possibly not as heavy
as in previous years.

One of the busiest stores that I
have visited for years is the Fochtman
department store in Petoskey. One of
the brothers was reported as very ill
in a Chicago hospital. We only had
a brief visit with Eugene, who had just
returned from a visit to his brother’s
bedside. We sincerely hope to hear of
his recovery.

Enjoyed a visit with Alick Rosen-

thal. Mr. Rosenthal mourns the loss
of his good brother, Moses, whose
death was recorded in our news letter
in May. Mr. Rosenthal has had a
severe hospital experience, but seems
to have fully recovered. We called at
the Beese & Porter store and were
glad to be somewhat interrupted by
the numerous calls from customers that
kept Mr. Porter busy. During times
of business depression such as_ this
year of 1930 we are always glad to
have our visits interrupted by shop-
pers. Had Saturday afternoon with
George Bullen at his summer home.
George is happy and jolly with a cou-
ple of handsome grandchildren.
“ During the last couple of years we
have reported in our news letter the
serious illness of A. I. Goldstick, of
Bellaire. Mr. Goldstick has now re-
turned to his post after two or three
years of illness. Seems to be hopeful
and anticipates the complete restora-
tion to health. His daughter, Vera,
has ably managed the store during his
numerous absences.

The Smallegan-Smith store, at Cen-
tral Lake, and the N. Medalie store,

in Mancelona, were both busy and are
not spending any time sobbing over
hard times. Both Mr. Smith and Mr.
Medalie are enthusiastic over the com-
ing district convention at Traverse
City, Monday, Sept. 15, and promised
to do their best to encourage attend-
ance.

Muskegon is a fine city with many
successful factories and business hous-
es and a large and commodious hotel.
Strolling along the sidewalks our eyes
were greeted with numerous announce-
ments of sales, some of them “Going
Out of Business” and other with ex.
travagantly worded price slashing ad-
vertisements,

The Leahy Co.,; an old and well-
established dry goods house, is putting
on its final sale and its doors will be
closed and business discontinued at the
end of this month. Phil Godman, who
is the proprietor of the Allen shop, is
putting on a big sale. Other indica-
tions of change were observed in all
directions,

Sorry to learn that the Watkins
store, at Hart, has been transferred
by creditors to other ownership. R.
G. Rost, always on the job, dropped
everything while we were there. He
was in such a good natured mood that
we stuck him for a loan. We were near
the end of a long trip and needed the
money... Sorry that Mr. Jeffrey at the
M. D. Girard store, at Pentwater, was
not in. George D. Caplon, at Luding-
ton, announced very cheerfully that
business was fine. We hope that Mr.
Caplon will come to the Traverse City
meeting and tell us about it.

There is a movement on foot to
consolidate the two cities—Muskegon
and Muskegon Heights. Out in Mus-
kegon Heights W. J. Carl and S. R.
Parsons both seemed to be happy.
Stores well patronized with shoppers
and both relieved themselves of a check
for their annual dues and seemed to
enjoy it. We hope that others will
follow this example. We need the
money, but really are pleased that our
members pay as well as they do.

We had a good visit with Billy
Thornton. He is interested in the dis-
trict meeting and I look for him and
two or three of his store executives.
Grossman Brothers have a fine store.
They are liberal patrons of our Mutual
Fire Insurance ‘Co. and seem to ap-
preciate the big savings which their
dealings with our company afford.

G. H. Webster, of Ludington, is an
advocate of a law to tax retail sales.
We have also observed that quite a
number of our members agree with
Mr. Webster on this subject. We have
invited Mr. Webster to come to the
Traverse City meeting with his argu-
ments in favor of the retail sales tax.
There is some merit to the arguments
which he used and we hope to have
both sides of the proposition therough-
ly discussed.

Don’t get it into your minds that the
small towns cannot afford an up-to-
date store. Sparta is only a small
distance from Grand Rapids, but everv
time we go to the Johnson-Smith store
we find the manager, E. W. Smith,
very busy making some ‘nore improve-
ments. A descrintion of these iro-
provements is not necessary more than
to say that they are very exteiisive and
when he gets done they will have a
store worth visiting.

Christenson & Son, of Newaygo,
report business as fine. It seems good
to hear merchants say that times are
not hard. J. Mulder, of Fremont, has
closed out his store and is enthusiastic
about his new venture—the rabbit busi-
ness. We are doing our best to help
Mr. Mudler extricate himself from a
tyrannical pattern contract. The Reber
& Shoecraft store has another pat-
tern contract which is about as bad as
any of them. Mr. Shoecraft is running
a good store and we look for him at
the Traverse City meeting.

Jason E. Hammond,

Mgr. Mich. Retail Dry Goods Ass’n.

  

Furniture Group Outlines Plans.
A group of fifty-four co-ordinated
color schemes, which will have as their
aim the promotion of better buying and
selling of home furnishings, the cut-
ting down of unsalable stocks and the
consequent reduction of markdowns,
depreciation and carrying costs, will
form the basis of the merchandising
program inaugurated for the Fall by
the Century Furniture Associates, a
voluntary chain group of forty-eight
independently owned retail furniture
stores with central offices at Charlotte,
N. C. Through this central office the
organization has adopted definitely en-
sembled groupings of furniture, floor
coveritigs and accessories, arranged not
only as to type of home and room, but
also as to price level, under the direc-
tion of Mrs. ‘Cornelia B. Faraday, di-
rector of the art consultant department
of the Bigelow-Sanford Carpet Co.
——_+>-~~___
Sales of Shirts Hit Peak.
Retailers have gone into the East-
ern market for men’s shirts on a large
scale and are buying all available
goods, according to reports from man-
ufacturers. Purchases have practically
doubled during the last two weeks.
Converters are reported to be turning
out goods on a restricted basis and re-
tailers are now taking what manufac-
turers have on hand, feeling that prices
are attractive and that there may be
an upward trend soon. Fair purchases
are also being made for labor day sales.
About 85 per cent. of the shirts sold
are the collar-attached models. <A
strong tendency to prints and woven
goods is appearing. Most retailers and
department stores are interested in
numbers retailing at $1.95.
—_2-~___
School Opening Footwear Sought.
Activity in the footwear trade dur-
ing the last few days has been con-
centrated on school opening items, and
a good volume of business is reported
in boys’, misses’ and kiddies’ shoes.
The lasf named classification has been
particularly active. Manufacturers re-
port that mail business js increasing
greatly, but that most of the orders are
for small lots, and that frequent repeat
requests are appearing, sometimes only
a day or two after initial purchases.
Men’s shoes are holding up fairly well,
with the bulk of the business concen-
trated on black oxfords in conservative
patterns. When colleges open, a de-
mand for heavy grained brogues for
students is looked for,
—_»+____
Coat Orders Showing Gain.
Reports regarding the volume of
women’s cloth coat business done by
retailers indicate that the cooler weath-
er during the past week served ma-
terially to increase turnover. The ar-
rival of new business and re-orders on
medium and popular price merchandise
served to impart a more cheerful at-
mosphere to the wholesale market. The
call covered both sports and formal
types of garments and accorded mark-
ed favor to coats which stressed the
appeal of extensive fur trimmings. No
difficulty is reported this season over
the question of coat and dress lengths,
which unsettled early business last
Fall.

——_~2+.____
Your best friend is the man who
makes you do your best.

eC

ee

930

ted
eir
nd
ut-
he
ls,
rill
ng
by

‘ht
ire

he
n-

li-
nt

oft

. ;
Ne li anil

 

ct

soe aii

ee

 

August 27, 1930

SHOE MARKET

Michigan Reta‘ Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson. Detroit.
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-

portation Bldg., Detroit.

 

One View of the Retail Shoe Situation

Cleveland, Ohio, Aug. 26—I am in-
terested in “Cut Out Henderson’ and
the propaganda relative to chain stores.
To begin with I have been a traveling
shoe salesman for a period of twenty-
three years. I covered fully three-
fourths of the United States for the
best shoe manufacturers and am thor-
oughly conversant with the doings and
changes of merchants. My opinion is
that capital decided to dominate labor.
It always has, but since there is only
feeble resistance they went a step far-
ther. Capital is now master and labor
is Slave. The masses have lost faith in
their leaders and with good reason.
The leaders in most cases sold out
their party or parties. Where could
an honest man turn for redress? I am
a shoe man, a thorough shoe man,
manufacturing, styling and general all
around management, in addition a
high class salesman, and with all my
ability there is no room for me on the
road for two reasons. One is the man-
ufacturer carries two bratches, one for
the retailer—I mean the individual
store—a shoe which retails at $5 and
costs the individual store $3.50, less 5
per cent. after fifteen days: net thirty
days; and to the chain store the same
shoe at $2.85, less 6 iper cent., terms,
Six months, and paid mostly in long
dated notes. You will ‘therefore recog-
nize why the small retailer is starved
and pushed into bankruptcy, while the
chain store man keeps adding store
after store, with the manufacturer fur-
nishing the capital to enlarge the profit.
If this keeps up for a while longer our
country will be filled full of paupers
and here is what has been accomplish-
ed in the past two years: The travel-
ing shoe salesman and jobber are en-
tirely eliminated. The individual store-
keeper is being pushed to the wall dav
by day, for the hasn’t the purchasing
power; and here again the department
store decided to even drive the poor
cobbler out of business. The Bailey
Co., in Cleveland, is advertising soles
and heels for 90c while you wait or
will call and collect repairing. Can
you beat that?

But talking and long editorials won’t
help matters if all we do is talk. What
we need is action. Give me 100 re-
liable individual storekeepers in a unit
and I will furnish them shoes at the
same rate which is provided for the
chain stores: and providing individual
storekeepers the same privileges that
chain store Organizations now enjoy.
The individual chain of storekeepers
will ‘soon disband the chain store or-
Panizations because the individual
storekeeper is capable of giving better
service to the public than the chain
store organization and this is the only
way to solve the problem.

J. H. Romsey,
——_~.-..>___
Correct Hosiery Colors.

It is not often, in this era of indi-
viduality, that Dame Fashion offers as
simple a set of rules as she has done
in the matter of the new stocking
colors. And not only are these rules
easy to follow, but there are no “ifs,”
“buts” and “excepts” for certain in-
Stances or individuals.

There is, first of all, a beige har-
mony—a chord of three beige tones all
intended to complement the fashion-
able colors to be seen in the light
tweeds and woolens that fill the spec-
tator sports picture. Starting with a
true full-toned beige, this chord ends
with a medium tan that has none the
less a decided beige ring.

 

MICHIGAN ‘TRADESMAN

The next two harmony groupings
on the program are attuned to all the
other activities of day-tinie—street,
afternoon or business.

These two groups are the dark
browns and the gray beiges. In the
dark brown scale there is a deep

bronzy brown, a true brown of medium
depth and a brown that thas a slight
reddish timber. This last, of course,
is in beautiful harmony with the deep
reds so greatly heralded among Fall
fashions. The other two contribute
the dast touch to dark brown and green
symphonies that include other hrown
details and accessories. A most mod-
ern and fashionable dissonance is
achieved by the wearing of these dark
browns, especially the deep bronzy
one, with black clothes.

Medium and dark grey heiges are
the theme of the second daytime
group. Outstanding is the deep tone
of beige with a good deal of gray that
Patou showed with his beige, black,
green and brown costumes.

Only the evening brings forth a
color harmony that is light in tone—
and this for the very good reason that
the small bit of ankle which does ap-
pear heneath evening skirts should do
so without unduly accenting itself. So
the evening symphony is made up of
flesh tones of varying depths to blend
with costume colors that range from
white to sapphire blue. And there are
also flesh tones which are slightly
pastel tinted so that they take on the
color of the gown with which they are
worn,

All of which leads one to the quite
correct conclusion that stockings are
definitely darker, except for evening,
than they were last Fall and Winter.—
N. Y. Times.

—_~~+~-___

Late Business Changes in Indiana.

Rushville—H. G. Esslinger, who has
conducted a shoe store here thirty-
four years, last week announced his
retirement from active business, He
plans to continue his residence here.
For the past thirty-two years his store
has been located on the West side of
the square and he was one of the oldest
business men in the community. His
brother, Charles, now proprietor of a
shoe store in Taylorville. was associat-
ed with him in the local business for
a period of six years,

Indianapolis—Charles W. Gray has
succeeded H. M. Anderson as manager
of the Arch Preserver Boot Shop, 27
Monument Place. Mr. Gray was for-
merly connected with the Bobay Shoe
Experts of Fort Wayne, Ind., and
spent about eight years with Wolf and
Dessauer of that city. Mr. Gray re-
ports the sale of perfumed shoes \very
good and has just received another
large shipment, :

Indianapolis—An assignee sale of
the Beatty Dry Goods Store took place
last Tuesday on the store premises,
The stock consisted of women’s chil-
dren’s and men’s furnishings, 375 pairs
Peters brand shoes. All store fixtures
and furnishings were included in the
sale. Stock was invoiced at approxi-
mately $2,500 and appraised at $1,175.
William Beatty was assignor and
Philp McDowell, assignee.

Delphi—Frank Horner, 68, for many

years proprietor of a general store at
Flora, died at his home here.

_West Lafayette—Jacob Bossung, 66,
for many years proprietor of the Var-
sity Shoe Shop, died at his home here.

Rushville—The Paul M. Phillips
stock of men’s clothing and furnishings
was sold at auction to Jack Epstein,
of Louisville, Ky., for $2,875.

Evansville—The Vulcan Plow Co.
and its subsidaries have been merged
into a $4,000,000 corporation to be
known as Farm Tools, Inc. The sub-

sidary firms will retain their present ~

plants but will be operated as divisions
of the new organization. Registered
offices of the concern will be in Evans-
ville, but accounting offices will be at
the Roderick Lean Co., Mansfield,
Ohia, a subsidiary.

Indianapolis—The J. C. Hart Shoe
Co.’s main store has been opened in
the Circle Tower building on Monu-
ment Circle, after moving from its
former address on North Pennsylvania
street, where it had been thirty-eight
years.

—_+~-~-___
Henderson Received Three-quarters of
Membership Fee.

Detroit—The Home Defense League,
an incorporated Michigan organization
operating under a rigid set of by-laws
and directed by the leading business
people of Michigan, having nothing to
sell and sponsoring a program which
will include a radio broadcast. state
legislation, merchandising plans and
public education, each part of this pro-
gram being highly ethical—has no
time to answer many attacks of self-
seeking people or local luminaries,
whose leadership has failed. We do,
however, feel that it is your desire to
be fair in all matters and we wonder
if you would mind correcting a state-
ment which appeared in your publica-
tion of August 20, 1930. This article
is signed ‘by L. F. Padburg, in which
he states that one-half of the $12
soicited for the M. M. M. went to
Henderson, and the other half went to
the solicitor.

,Our State secretary, C. V. Fenner
was for two and. one-half months,
representing Mr. Henderson in Mich-
igan and the fee collected by Mr. Fen-
ner for this work was 25 per cent. not
50 per cent—or $3 instead of $6. This
$3 was in its entirety re-invested in
miass meetings held throughout the
State by Mr. Fenenr for the benefit of
the independent merchants.

If your Detroit representative is in-
terested in fact—not fiction—our of-
fice will be pleased to have him call,
f0 over our books, contracts and
agreements with Mr. Henderson and
any other information he desires.

This organization agrees with Mr.
Padburg that the Henderson program

19

has been commercialized by Mr. Hen-
derson and for this reason Mr. Fenner
withdrew from the Henderson organ-
ization, but we do say to Mr. Padburg
or to anyone else that no association
or individual has to date accomplished
as much good for independent busi-
ness as W. K. Henderson. The man
who denies that, is a fool. If Mr.
Henderson listened to bad advice, it
is to be regretted, and that is all the
more reason why a state organization
should be formed, governed and con-
trolled by the merchants themselves.
We ‘have been wondering where. Mr.
Padburg and.-all of the present saviors
of the independent merchants were
prior to the opening of the Henderson
broadcast.
C. C. Wedemeyer,

Assistant Secretary Home Defense

League.
—_»~-~-__

In speeding your work don’t forget
quality comes first.

Sixty Styles
In Stock

One hundred twenty-
five skilled shoemakers in
Grand Rapids are working
full time making a line of
men’s shoes that is selling
from New York to Salt
Lake, from Texas to the
Upper Peninsula.

There are sixty styles in
dress and work shoes to
retail at popular prices—
three to six dollars.

Test out our
Night Service.”

“Over

A post card will bring
a salesman with samples.
Cut your costs, increase
your turnover and your
profits by using our In
Stock department.

It will pay you to in-
vestigate.

Herold Bertsch
Shoe Co.

Manufacturers of Quality
Footwear
Since 1892.

Grand Rapids, Michigan.

 

 

 

Assets _

L. H. BAKER, Secy-Treas.

 

MICHIGAN SHOE DEALERS

MUTUAL FIRE INSURANCE COMPANY

FIRE AND TORNADO INSURANCE
oo $241,320.66

Saved to Policyholders
Since Organization _______ 425,396.21

Write to

Lansing, Michigan

 

 

 

 

aR sigmneo oa te

MICHIGAN

TRADESMAN

August 27, 1930

 

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.
Presi:'dent — Gerritt VanderHooning,
Grand Rapids. :
First Vice-Bresident—William Schultz,
Ann Arbor.
Second Vice-President—Paul Schmidt,

Lansing.
Secretary — Herman Hanson, Grand
Rapids.
Treasurer—O. H. Bailey, Sr, Lansing.
Directors — Ole Peterson, Muskegon;

Frank Marxer, Saginaw; Le‘gh Thomas,
Ann Arbor; M. C. Goossen, Lansing; R.
J. LaBarge, Pontiac.

 

Figuring a Long Way Round For
Margin.

“T have received your book and think
it great. It makes me wonder I have
not gone broke for it certainly shows
me where I have been slipshod.”

Thus writes a Michigan general
store keeper, one of whose character-
istics is extreme modesty, for he has
been unusually successful, thus dem-
onstrating again that plain common
sense, ability to think and listen, and
the will to work hard generally enable
a man to reach his goal. But we also
see that a man of that caliber could
have gone farther and got there more
easily if he had had exact knowledge
on which to work.

“The way I have calculated mar-
gins was to divide cost by four and
add, wherever possible.’ That means
20 per cent. margin realized. “Lux-
uries I sometimes divided by two,”
thus attaining 33% per cent. “On
other lines I have followed the crowd
to a certain extent. For example,
cereals which cost $1.06 I sell for $1.25,
which leaves a very small margin’—
15.2 per cent. to be exact—which is not
at all bad because that line of groceries
not only is sold close, but entails such
limited handling expense that un-
doubtedly a profit is realized from
such a margin. ‘“‘Tobaccos I sell at
prices set by the manufacturers,” as
must every merchant, I believe.

“Dry goods, boots and_ shoes, I
multiplied cost by forty, after adding
5 per cent. to lay down, which would
be the same as dividing the invoice
price by two.” This I do not quite
follow, but if it results as he says, then
his margin is 33% per cent., and that
is not enough, speaking generally, on
either dry goods or shoes.

It is true, of course, that the lines
handled by a country merchant are
limited mostly to staples and staples
in all lines are sold close. But when
we reflect that stores which handle
wide varieties of merchandise, depart-
ment stores and city specialty shops,
have average expense accounts of
37% per cent. and over, we see that
even staples must be made to pay
more liberally than formerly.

Consider, for example, the common
or garden variety of men’s collars,
made mostly in Troy, New York.
These formerly retailed two for 25c.
Little if any change has been made
in process of manufacture and certain-
ly materials are not intrinsically more
costly. But I now pay 35c each, three
for $1, and I am a modest, old-fashion-
ed dresser at that.

On every hand we are told that
high-wage America manufactures on
lower costs than any other country,
that our primary costs are progres-
sively less as time passes. If that be
true—and I assume it is true—then
our higher retail prices must be en-

tailed by higher costs of distribution,
and if this be a sound conclusion, then
the country merchant must take note
of this factor and revise his own mar-
gins in line with it.

The process of working margins up-
ward must be done painlessly. That
means gradually. And gradual en-
hancement requires thoughtful per-
sistence, patience and realization that
small percentage additions, blanketed
Over entire lines, result in consider-
able and pleasing totals in a year.

Consider a pair of slippers, let us
say, that cost $1.80, now priced at
$2.70. Raise the ante by 1% per cent.
getting 35 per cent. instead of 33%
per cent., and the new price is $2.75.
There will be no-added sales resist-
ance in such event; but there will be
much more profit.

Apply such plans gradually through-
out the entire stocks aside from gro-
ceries—and keep this idea always in
mind—and it is my feeling that those
lines will show profits of themselves
and not be carried by grocery sales, as
they so often are carried in general
stores. It is a great accomplishment
to make each tub stand squarely on
its own bottom.

This is worthy work from another
angle, that it will keep the business
together as it is without the discard
of any established department. This
is important in any business because
it is difficult to foresee what unfor-
tunate effect may follow on the dis-
continuance of any line. This is extra
difficult in a country district where
trade is with the same clientele and de-
pendence cannot be had on transient
or new trade. Therefore, this factor
should be given a lot of thought and
planning.

Grocery margins are not far out of
line as they stand. I say this both
from a general and a specific stand-
point; both from what I know of gen-
eral practice and the history of this
man’s special business. This mer-
chant must have made money on gro-
ceries because he has made money and
his comparative margins have been
maintained at about the present rela-
tive level.

But two things can be done in the
grocery end. Luxury goods can be
priced to yield a somewhat wider mar-
gin by discriminating between indi-
vidual items and not being content to
blanket as at present. Let it be re-
membered that every single item
brought to a higher margin—even one
to two per cent.—will continue to pile
up extra pennies indefinitely. Soon
these little mites will total into a re-
spectable sum. Real luxuries can be
priced at whatever the traffic will bear
for the very reason that, being lux-
uriés, nobody is compelled to buy
them.

On dry goods and shoes I’d take
careful consultation with my whole-
sale suppliers. I should talk in detail
with the salesmen; but I’d go farther
and consult by correspondence with
headquarters, telling in detail exactly
what I aim at. Such course is virtual-
ly certain to bring unexpectedly help-
ful results.

I dwell specially on these hints for
working on a new departure because
this merchant has been successful.

(Continued on page 31)

 

 

MERCHANT PARCEL FREIGHT TRANSPORTATION
SMALL, LIGHT PACKAGE DELIVERY SYSTEM.
SEVERAL TRIPS DAILY TO SURROUNDING TERRITORY.

We ship only packages weighing 1 to 75 lbs. and 70 inches in size (girth
plus length). State regulated. Every shipment insured. .

NORTH STAR LINE, INC.
R. E. TIMM, Gen. Mar.

CRATHMORE HOTEL STATION, GRAND RAPIDS, MICH.

 

 

 

    
 

NEW PACK

Wrapped in wax lined gold foil
which makes a very attractive °

and handy pocket package.

Ask about our
Introductory Offer.

PUTNAM FACTORY

 

 

Always Sell

LILY WHITE FLOUR

“The Flour the best cooks use.”’
Also our high quality specialties

Rowena Yes Ma'am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING CO. Grand Rapids, Mich.

 

 

 

 

 

  

In More Homes Everyday

AROLSoM

America’s Finest Bread Pe

 

.
e

  

 

AK
77),{ SANCTUM BAKORIUM ke .
Y/ NEWS

Holsum is first made right—
then sold right—and finally
backed by one of the strong-
est publicity campaigns ever
released.

 

 

GRAND RAPIDS LOOSE LEAF BINDER CoO.’
Manufacturers of The Proudfit Loose Leaf Devices.

Write for information on our system forms for all purposes.

10-16 Logan St., S. W. Grand Rapids, Michigan

 

 

 

VEGETABLES

BUY YOUR HOME GROWN AND SHIPPED-IN VEGETABLES
AT THE VEGETABLE HOUSE

VAN EERDEN COMPANY
201-203 Ellsworth, S. W. Grand Rapids, Mich.

 

 

A Ak

 

LE

—
¢
‘

August 27, 1930

 

MICHIGAN TRADESMAN

RE Charette

men cathraneiea

21

 

MEAT DEALER

Michigan State Association. of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids

Vice-Pres.—E ®, Abbott, Flint.

Secretary—E. J. La Rose, Detroit.

Treasurer—Pius Goedecke, Detroit.

Next meeting will be held in Grand
Rapids, date not decided

 

Now Is Time To Buy Your Own
Store.

As long as a meat dealer is paying
rent he is working for the landlord. If
his business is growing and is really
then other
Some of these may he meat

successful, stores locate
near him.
stores. His rent also goes up for the
more business done at any locality the
greater the value of the property and
the greater the value of the property
If a meat dealer
has his store site on a short term lease

the higher the rent.

of say one year or even five years, and
is located in a rapidly growing neigh-
borhood, it is quite possible for him ‘o
make more money for his landlord than
he does for himself.

Assume that his was the first store
at this
erected a small building just for the

store,

site. Perhaps the landlord
He does a good business. It is
obvious that he is prospering. Other
business men observe this and wish to

Men

also

who want to
would like to

Also perhaps

locate near him.

start in business
have a store near ‘him.
a chain Store company or so
It is soon

looks
favorably upon the location,
made apparent to the landlord that he
can make a profit on a whole row of
either builds a one

siores. He story

building to house them or a larger

structure in which there are offices and

living quarters above or just apart-

ments. The value of the property and
the income from it keeps on going up.
Irom a nominal rent, the meat dealer
finds himself forced to pay a rental
that is all if not more than the business
will bear. He cannot get any lower
rent, for if he moved out someone else
would move in and pay the same or a

Yet had

he not opened the first store on that

higher rent than he is paying.

site, the property would not have been
a business property for years to come
and perhaps it never would have been.
Just such things are happening all the
time and have caused far-seeing busi-

ness men in all lines of business to
protect themselves against higher
rents,

A good many business men during
1930 will take steps that will not only
give them free rent for as long as they
remain in business but also a net profit
on the real estate transactions required
to obtain the free rent. There are
some men who have retired from busi-
ness with enough money to live on the
rest of their would
have had much money ahead had they

lives who never
paid rent all the years they were in
business. Soon after they went into
business or perhaps at the time they
opened the bought the
property.

store, they
This property has steadily
increased in value and that added to
the profits they have made in their
because there have
been 10 rent increases and, in fact, no
rent at all to pay, has given them a
larger and larger balance at the bank.

The best time to buy property, of
course, is when there are more owners
who want to sell than there are huy-
ers, During every hoom period in real

business largely

estate such as took place after the war
and continued with decreasing energy
until late in 1929, there are real estate
operators who spread out their re-
sources Over sO much property that
when there is a recession they must
unload some of this property at any
sacrifice. All the property is
gaged for all the money that can be
obtained on it and with no reserve it

mort-

is necessary to dispose of some of it
in order to carry the rest.

Under such conditions it is possible
to buy the property one needs for his
business, perhaps the land and build-
ing where he is now located, for a
jower price and at favorable
terms than it can be bought at any
other time. A surprisingly small down
payment will be sufficient to gain title

more

and rents that can be collected on the
property will take care of the carrying
charges, if not at the present time then
In the end
these rents are likely to show a net
above the carrying
charges and the transaction is show-

within a very few years.

profit over and

ing a profit over and above giving the

business free rent.

If one does not want to buy at the
moment then he may be able to lease
the entire property for a term of
twenty or twenty-five years at a favor-
able rental and with an option to buy
at a stipulated price at any time dur-
ing the life of the lease. Though the
lease may call for rental equal to the
total now being collected on the en-
tire property, it is usually possible for
the business man to secure the lease
for the term of years at a lower rate
than the total of the present rentals
for the reason that the landlord is as-
sured of that much rent during the life
of the lease and there is always danger
that some of the space will be vacant
for a greater or less period of time.

Provided the meat dealer is doing a
good business, and provided he is able
to make the business grow and prosper,
it becomes easier and easier not only
to rent the space he does not require
for his own business, but to rent that
space at a higher and higher rental. A
good deal depends upon how success-
One

really successful store will always at-

ful he can make his own store.

tract busineses men to a given location.
If there are no successful stores, the
location gets a bad name.

It is for this reason that when a meat
dealer putting through
such a transaction and then deciding
there is more movey in real estate than
the meat business gives his major at-
tention to real estate is likely to make
The more he
neglects his business the less prosper-
ous it becomes. Because people do
not come to his store to the same de-
gree as they did in the past, they may
not come to the other Just
through his own neglect he may bring
about a_ situation
making a real success. It becomes
more and more difficult to rent the
stores and eventually the property is a
He has also spread

succeeds jin

a serious mistake.

stores.

where no store is

losing proposition.
out so much in his real estate ventures
that he cannot protect his business and
the final result is that he loses that
much of his real estate as well.
On the other hand, if he sticks to
his business and buys only enough
(Continued %n page 31)

 

 

ers of the age.

The Blodgett-Beckley Co.

MEMBER INDIA TEA BUREAU

TOLEDO, OHIO

Sold only by

 

It has stood the test of time and
the most discriminating tea drink-

 

 

 

 

 

 

 

We Cater to Independent Merchants Only

FRUITS AND PRODUCE
BANANAS A SPECIALTY

Phone 9-3251

D. L. CAVERA AND CO.

THE HOUSE OF PERSONAL SERVICE

 

 

 

M.J. DARK & SONS

GRAND RAPIDS, MICHIGAN

INCORPORATED

Sa}

Direct carload receivers of

UNIFRUIT BANANAS

SUNKIST ~ FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

 

Cd

 

GRIDDLES

Grand Rapids Store Fixture Co.

7 N. IONIA AVE. N. FREEMAN, Mer.

— BUN STEAMERS —_
Everything in Restaurant Equipment

Priced Right.

Phone 67143

URNS

 

 

VINKEMULDER COMPANY

Distributors Fresh Fruits and Vegetables
Cantaloupes, Peaches, “Yellow Kid’’

Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.

Lemons, Fresh GreenVegetables, etc.

 

Bananas, Oranges,

 

 

 

 

MICHIGAN

TRADESMAN

August 27, 1930

 

HARDWARE

Michigan Retail Hardware Association.
President—Louis F. Wolf, Mt. Clemens.
Vice-Pres.—Waldo Bruske, Saginaw.
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore, Detroit.

 

Suggestions For the Hardware Dealer
in September.

With the summer and harvesting
business finished, the hardware dealer
will now have time to fix his mind on
the problems of fall merchandising.

After the slack summer months,
business should pick up somewhat
with the advent of September. At this
season there are numerous lines that
can be pushed to advantage. To bring
his fall campaign to a successful is-
sue, however, the dealer must display
both energy and initiative.

The proper displaying of goods is a
very necessary adjunct to a successful
campaign. One of the first considera-
tions consequently, is to get all un-
seasonable lines out of the way. With
this object in view, many progressive
hardware dealers make it a practice to
wind up the summer season with a
clearance sale of all strictly summer
goods,

This sale serves a dual purpose. It
makes room for the proper display of
fall goods. Also, it converts into ready
money a great deal of stock that the
dealer would otherwise have to carry
over until the following year at a loss.

One. small city hardware dealer
makes an annual practice of holding
a clearance sale during the two weeks
from September 1 to September 15. A
20 per cent. discount is advertised.
Here is one of the firm’s announce-
ments:

“It is our policy to keep our entire
hardware stock new and up to date.
We have no room for merchandise that
is not seasonable. We find on going
Over our stock that we have several
lines of summer goods we do not want
to carry over. These are simply tail-
ends of our immense summer stock,
and to clear them out entirely we offer
them at a big reduction.”

Among the goods listed in the pre-
liminary announcements were lawn
mowers, haying tools, garden hose,
screen doors, poultry netting, ham-
mocks, watering cans, refrigerators,
etc. To the casual observer it might
seem difficult to sell these lines so
late in the season. The firm states,
however, that good results have at-
tended previous clearance sales in the
first two weeks of September; that
thrifty buyers are always on the look-
out for good values, no matter what
the season.

Most hardware dealers hold the
clearance sale somewhat earlier, on
the assumption that people are more
likely to buy where they still have at
least a few weeks’ use of the goods
in the current season. As a rule, too,
it is sound policy to quote specific
price reductions on individual items
rather than a fixed percentage on all
items. The reduction should in each
case be gauged according to the diffi-
culty anticipated in selling the indi-
vidual item; with drastic reductions on
some items to provide attractive loss
leaders.

‘With summer goods disposed of, the
dealer will find the problem of fea-
turing fall goods a less difficult one.
The stove department, for instance,

can be enlarged by utilizing the space
formerly devoted to such bulky lines
as refrigerators, lawn mowers, haying
tools and screen doors.

_ In the fall months the stove depart-
ment is, of course, an outstanding fea-
ture. Every dealer should devote a
lot of space and prominence to his
ranges and heaters. If possible, suffi-
cient space should be allowed to show
to advantage each and every stove in
stock, and to make it possible to dem-
onstrate any stove to customers,

When the days begin to shorten, the
dealer should accept this as his cue
to prepare for the sporting goods
trade. In the fall months there is al-
ways a heavy demand for guns, am-
munition, hunting bags, etc., for the
fall is recognized as the season above
all others for the sportsman. There iS,
in addition, the demand for football
supplies; while in the distance the
skate trade looms up.

It pays to be forehanded in such
matters. In late August in a small
town hardware store one of the clerks
was busily engaged in devising an
electric sign in the shape of a star. En-
quiry disclosed that this sign was to
be the big attraction in an ice skate
display planned for early winter.

“We believe in getting ready ahead

of time,” explained the hardware deal-
er. “There is going to be an early
winter, and a good winter for ice
skates, and we mean to start the sea-
son with a striking window display. So
the boys right along put in their odd
moments getting ready for this and
other displays we have in mind for the
‘Christmas season.”

Meanwhile, fall affords numerous
opportunities for the hardware dealer
to popularize himself and his store.
September marks the commencement
of the season of country fairs, harvest
festivals and similar events. The
hardware dealer who caters to coun-
try trade is well advised to take a
fairly active part in the promotion of
such events.

If there is a fall fair, it is usually
good business to take a booth. If there
are contests, the dealer can donate a
small prize for some event. He can
also throw open his store for the con-
veniences of the committees and of
those who are coming a considerable
distance to attend the fair or festival.
By identifying hiniself with these
events the hardware dealer not merely
helps to advertise the district, but he
boosts his store as well.

An appropriate display at fall fair
time, or linking the store with any
such community event, is always a
good stunt. If a convention is being
held in your town, decorate your win-
dow with the convention colors.

An’ exhibit in the main building at
the fall fair is good advertising. It
brings the dealer into close personal
touch with both town and country
customers, and helps him to secure a
line on numerous prospects. Good
lines to feature in the fall fair booth
include stoves, paints, indoor paint
specialties, cream separators, and any-
thing in the nature of farm implements.
The larger implements are often shown
on the grounds.

Here is one point worth remember-
ing in connection with a fall fair ex-
hibit. Your time is short. The fair

lasts two, three or four days, and ot
these one day is often spent in getting
started and another in demobilizing.
To make the most of the one or two
crowded days left, you must put on
an A-1 display.

Put your very best ideas into that
display. It need not be costly or elab-
orate, but it must be appealing. A
good idea is to concentrate on actual
demonstration. If you can make con-
nections, demonstrate your stoves.
Demonstrate your cream separator,
your washing machine, your paint
specialties. Show the stuff in action;
that is the most effective way of halt-
ing the crowd. Then hand out adver-
tising literature; and, above all, get the
names and addresses of interested
prospects, to be followed up later. And
never miss a chance to make a sale.

In the sporting goods department,
it pays to go out after business. This
is particularly the case if you are just
building up a new department, or have
given this branch of your business
only indifferent attention in recent
years.

A little outside work this season,
even if the immediate results are not
encouraging, will do a great deal to

put your sporting goods department,
and your entire business, on a firmer
footing. Sinmply because you keep
sporting goods, and your stock is al-
ways clean and well assorted, is no as-
surance that people will purchase from
you. The man who makes a good,
substantial, direct bid for trade in this
department is going to get the busi-
ness,

With guns, rifles and ammunition
go hunting knives, camping outfits and
all the other necessary paraphernalia.
Out of these lines some very attrac-
tive window displays can be contrived
—displays that are bound to attract a
lot of attention and to stimulate busi-
ness,

Inducements in the way of special
sales or novel selling stunts will help.
For the sporting goods department the
offer of a prize to the hunter bagging
the largest amount of game or to the
winning football team in your district
is sure to advertise your store and
ought to help trade.

In September the window displays
should be given special attention. At-
tractive displays can be contrived of
seasonable goods. In sporting goods
a hunting or camping scene makes a

 

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment

BROWN & SEHLER
COMPANY

Farm Machinery and Garden Tools
Saddlery Hardware

Harness, Horse Collars

Blankets, Robes
Sheep Lined and
Blanket - Lined Coats
Leather Coats

 

GRAND RAPIDS,

MICHIGAN

 

Michigan Hardware Co.

 

100-108 Ellsworth Ave., Corner Oakes
GRAND RAPIDS, MICHIGAN

ut

Wholesalers of Shelf Hardware, Sporting
Goods and

FISHING TACKLE

 

 

SHEET METAL ROOFING

342 Market St., S. W.

 

nd Distributors of

AND FURNACE SUPPLIES,

TONCAN IRON SHEET.
CONDUCTOR PIPE AND F ITTINGS.

WHOLESALE ONLY.

THE BEHLER-YOUNG CO.

Manufacturers a

» _EAVETROUGH,

Grand Rapids, Mich.

 

 

~
lig grote
o

ap plennaas eee

aa:
\

i

\

«

 

{

Ai aghast
ke

o

 

_

August 27, 1930

good display. In the household de-
partment a kitchen interior, can be
shown; such a display makes a splen-
did setting for the new range you are
featuring. Thus one department can
be linked with another in your dis-
plays, with mutually helpful results.
Fall housecleaning offers an oppor-
tunity for developing business; which
can be stimulated by stressing, in your
displays, the idea of eliminating
drudgery and saving time by the use
of ample equipment. Stress the idea
of the well-equipped house, and the
folly of doing without necessary equip-
ment in order to save a trifling amount
of money. Your displays should repre-
sent, not merely goods, but ideas; and
these ideas are well worth featuring.
Victor Lauriston.
—_+~+~-__
Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, Aug. 15—In the matter
of Robert W. Braman, Bankrupt No.
3989, the trustee has filed his final report
and account, and a final meeting of cred-
itors was held July 24. The bankrupt was
present in person and represented by
attorney Fred C. Temple. The trustee
was present in person. Claims were
proved and allowed. An order was made
for the payment of expenses of adminis-
tration, as far as the funds on hand
would permit. There wer no dividends.
No objections were made to the discharge
of the bankrupt. The final meeting then
adjourned without date. and the case
will be closed and returned to the district
court, in due course.

In the matter of Albert D. Cullison,
Bankrupt No. 3944. the trustee has here-
tfore filed his final report and account,
and a final meeting of creditors was heid
July 24. The bankrupt was present 11:
person, but not represented by his at-
torney. The trustee was present in per-
son. Claims were proved and allowed.
The trustee was present in person.
Claims were proved and allowed. An
order was made for the payment of ex-
penses of administration and for the
declaration and payment of a first and
final dividend to creditors of 4 per cent.
No objections to the discharge of the
bankrupt were filed. The final meeting
then adjourned without date, and the
case will be closed and returned to the
district court, in due course.

Aug. 9. We have to-day received the
schedules, reference and adjudication in
the matter of Clyde B. Sabin, Bankrupt
No. 4203. The matter has been referred
to Charlec B. Blair as referee in bank-
ruptcy. The bankrupt is a resident of
Bellevue, and his occupation is that of
a millwright. The schedule shows assets
of $250 of which the full amount is
claimed as exempt, with liabilities of
$807.02. The court has written for funds
and upon receipt of came the first meet-
ing of creditors will be called, note of
which will be made herein.

July 29. On this day was held the ad-
journed first meeting of creditors in the
matter of Philip B. Woodward, Bankrupt
No. 4133. The bankrupt was present in
person, but not represented by attorneys.
No creditors were present or represented.
No claims were proved and allowed. No
trustee wac appointed. The first meet-
ing then adjourned without date, and the
case has been closed and returned to the
district court, as a case without assets.

Aug. 11. On this day was held the
first meeting of creditors in the matter
of John Bishop, Bankrupt No. 3955. The
bankrupt was present in person, but not
reprsented by attorney. No creditors
were prsent or represented. No claims
were proved and allowed. No trustee was
appointed. The bankrupt was sworn and
examined without a reporter. The first
meeting then adjourned without date, and
the case has been closed and returned to
the district cour, as a case without as-
sets.

Aug. 4. On this day was held the first
meeting of creditors in the matter of
Clarence Gamble, Bankrupt No. 4164. The
bankrupt was present in person and rep-
resented by attorney Seth R. Bidwell.
Certain creditors were present in person.
One claim was proved and allowed. No
trustee was appointed. The bankrupt was
Sworn and examined without a’ reporter.
The first meeting then adjourned without
date, and the case has been closed and
returned to the district court, as a case
without assets.

On this day alco was held the first
meeting of creditors in the matter of
Charles H. Moore, individually and as
City Awning Co., Bankrupt No. 4129. The
bankrupt was present in person, but not
revresented by attorney. Certain cred-
itors were present in person. - Claims
were filed only. The bankrupt was sworn
and examined, without a reporter. C.
W. Moore, of Belmont, was appointed
tructee, on refusal of the elected trustee
to accept the trust. The bond was placed

 

 

 

 

MICHIGAN

at $100. The first meeting then adjourned
without date.

Aug. 15. On this day schedules, adju-
dication and order of reference were filed
in the matter of Anthony Kooy, Bank-
rupt No. 4204. The bankrupt’s occupa-
tion is that of a carpenter. His attorney
is William J. Landman. Assets are
scheduled at $260 and liabilities at $3,-
360.86. Letter has been written asking
for funds as indemnity for expenses and
as soon as this is deposited, meeting of
creditors will be called.

Aug. 15. On this day schedules, ad-
judication: and order of reference were
filed in the matter of Albert L. Rouse,
Bankrupt No. 4208. The bankrupt’s oc-
cupation is that of a contractor. His
attorney is Theo H. Elferdink. Assets
are scheduled at $2,059 and liabilities
at $2,203.95. Letter has been written
asking for funds as indemnity for ex-
penses and as soon as this is deposited,
meeting of creditors will be called.

Aug. 15. On this day schedules, ad-
judication and order of reference were
filed in the matter of Alfred Stevens,
Bankrupt No. 4209. His attorney is
Judson EK. Richardson, Evart. Assets are
scheduled at $800 and liabilities at $6, -
422.01. Letter has been written asking
for funds as indmnity for expenses and
as soon as this is deposited, meeting of
creditors will be called.

Aug. 15. On this day schedules. adjudi-
cation and order of reference were filed
in the matter of Bernard L. Odell, Bank-
rupt No. 4207. The bankrupt’s attorney
is Clare E. Hoffman, Allegan. Assets are
scheduled at $2,106.15 and liabilities at
$1,679.30. Letter has been written asking
for funds as indemnity for expenses and
as soon as this is deposited, meeting of
creditors will be called.
ColgatePalmolive-Péet Co., Chi. $ 16.66
Lee & Cady, Grand Hapids ...5 2 291.82

Proctr & Gamble Co., Detroit ____ 14.80
A. J. Kasper Co., Chicago ________ 24.18
W. F. McLaugblin & Co., Chicago 9.60
Reid-Murdock & Co., Chicago ____ 17.36
C. F. Skinner & Sons, Kalamazoo 5.65
Beech-Nut_ Packing Co., Canajo-

Narie, Neovo 30.78
Handy Electric Mills, Allegan ____ 24.80
Crystal Candy Co., Grand Rapids 10.50
Harry Meyer, Grand Rapids ______ 4.00
Cartright Paper Co., Battle Creek 14.18
B. Cleénewerck & Son, Inc., Kala. 76.21
Rademaker-Dooge Grocer @o., .R: 111.67
G. H. Hammond Co., Chicago.____ 67.07
J. F. Hesley Milling Co., Plainwell 4.85
Star Paper Co., Kalamazoo ______ 42.90
Van Leeuwen Dry Goods Co., G. R. 44.74
Western Michigan Grocer Co., G.R. 89.38
Taylor Produce Co., Kalamazoo ans FL.98

Johnson Paper & Supply Division,

Kalamazog ose 33.81
Bos Tobacco & Candy Co., Holland
Hekman Biscuit Co., Grand Raids
Pure Food Service, Ine., Kalamazoo.
De Leeuw Bros., Kalamazoo ______ 104.96
D. Huisman, ORSO20 22 ee | é
Dr. Wm. E. Shackleton, Kalamazoo 75.00
LaSalle Extension University, Chi. ‘
First State Savings Bank, Otsego 200.00

Aug. 15. On this day schedules, adjudi-
cation and order of reference were nhled
in the matter of Carl F. Pickett, Bank-
rupt No. 4206. The bankrupt’s occupa-
tion is that of a contractor and builder.
His attorney is Myrten W. Davie. As-
sets are scheduled at $950 and liabilities
at- $6,911.09. Letter has been written
asking for funds as indemnity for ex-
penses and as soon as this is deposited,
meeting of creditors will be called.

Aug. 15. On this day schedules, adjudi-
cation and order of reference were filed
in the matter of James L. MelIntosh, in-
dividually and sometimes doing business
as Mcintosh Coal Co., Bankrupt No. 420».
The bankrupt’s attorney is Alphon H.
lman, Norwalk. Assets are scheduled
at $10,079.44 and liabilities at $10,121.46.
Bert M. Hartgerink, of Manistee, has
been appointed custodian and first meet-
ing will be called as soon as possibie.

Aug. 16. On this day schedules, ad-
judication and order of reference were
filed in the matter of Arvid Nelson,
Bankrupt No. 4210. The bankrupt’s at-
torneys are Macdonald & Macdonald,
Muskegon. Assets are scheduled at $150
and his liabilities at $1.360.83. Letter
has been written asking for funds as in-
demnity for expenses and as soon as this
is deposited, meeting of creditors will be
called.

In the matter of Ralph V. Allen, Bank-
rupt No. 3966, the trustee has hretofore
filed his final report and account, and a
final meeting of creditors was held July
24. There were no appearances. The
trustee’s final report and account was
considered and approved and ailowed.
An order was made for the payment of
expenses of administration, as far as the
funds on hand would permit. There were
no funds for dividends to creditors. No
objections were made to the discharge
of the bankrupt. The final meting then
adjourned without date, and the case
will be closed and returned to the dis-
trict court, as a case without assets, over
and above expenses.

In the matter of A. Gust Glade, doing
business as Glade & Son, Bankrupt No.
3982, the trustee has heretofore filed his
final report and account, and a final
meeting of creditors was held July 24,
The trustee was present in person. One
other interested party was present in
person. The trustee’s final report and
account was considered and approved and
allowed. Claims were proved and allow-
ed. An order was made for the payment

TRADESMAN

of expenses of administration and a first
and final dividend of per cent. to
general creditors. No objections were
made to the discharge of the bankrupt.
The final meeting then adjourned with-
out date, and the case will be closed and
returned to the district court in due
course.

In the matter of Henry Wirth, Bank-
rupt No. 3978, the trustee has filed his
final report and account, and a final
meeting of creditors was held July 24.
The trustee was present in person. The
bankrupt was not present or represented.
Certain creditors were represented by
attorney James Starr and by Grand Rap-
ids Credit Men’s Association and Central
Adjustment Association. Claims were
provel and allowed. An order was made
for the payment of expenses of admin-
istration, as far as the fundds on hand
permi. There were no dividenils. INO
objections were made to the discharge
of the bankrupt. The final meeting then
adjourned without date, and the case
will be closed and returned to the dis-
trict court in due course.

———_>+~>____

E. S. Botsford, 506 Lyon St., N. Ez,
Grand Rapids, renews his subscription
to the Michigan Tradesman and says:
“T enjoy every issue of the Tradesman
in or out of business. I have always
found it good reading matter.”

 

Michigan State
Normal College

Opened in 1852

Educational Plant
Campus of one hundred acres.
Eleven buildings with modern
equipment. Training School, includ-
ing Elementary and High School
Departments.

Certificates and Degrees
Life Certificate on completion of
Three Years’ Curricula.

A. B. and B. S. Degrees on com-
pletion of Four Years’ Curricula.

Special Curricula

Home Economics, Kindergarten, Phys-
ical Education, Public School Music,
Music and Drawing, Drawing and
Manual Arts, Commercial, Rural, Agri-
culture, Special Education.
Normal College Conservatory of Music
offers courses in Voice, Piano, Organ,
Violin, Band and Orchestra.
Fall Term begins September 23, 1930.
Write for Bulletin and list of rooms.
Rooming houses for women students
offer a single bed for every girl.

C. P. STEIMLE, Registrar
YPSILANTI, MICHIGAN

 

 

WHITEFISH and TROUT
By Air Daily
from Lake Superior Region.

GEO. B. READER

1046-1048 Ottawa Ave., N. W.

 

GRAND RAPIDS, MICHIGAN

 

 

Phone 61566
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising

209-210-211 Murray al
GRAND RAPIDS, MI GAN

23

 

 

THE
PRACTICAL
PACKAGE

For Canned Fruit and Vegetables.
Atlas Jars made in Two Styles
Atlas Mason and Atlas E-Z Seal.
Distributed by
Western Michigan

Grocer Company
Grand Rapids, Michigan

 

Corduroy Tires

Sidewall
Protection

Made in
Grand Rapids

Sold
Through
Dealers

Only.

 

CORDUROY TIRE CoO.
Grand Rarids, Mich.

 

Jennings’ Pure Extracts
Vanilla, Lemon, Almond, Orange,
Raspberry, Wintergreen.
Jennings Flavoring Extract Co.
Grand Rapids, Mich.

 

 

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CO.
Saginaw.

 

 

I. Van Westenbrugge

Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)

Nucoa
KRAFT<A ) CHEESE

All varieties, bulk and package cheese

‘*Best Foods’’

Salad Dressings

Fanning’s
Bread and Butter Pickles

Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD
OTHER SPECIALTIES

 

 

 

 

 

 

 

 

 

 

24

MICHIGAN

TRADESMAN

August 27, 1930

 

HOTEL DEPARTMENT

 

News and Gossip Concerning Michigan
Hotels.

Milwaukee, Aug. 24—The business
men and other enterprising citizens of
Ishpeming are very enthusiastic over
a proposition to build a new hotel
there. They feel that because Mar-
quette and Sault Ste. Marie have been
indulging in this form of dissipation
they are entitled to a throw. Of
course, it doesn’t always work out, but
if the good people there want a hotel
and are willing to finance it the same
as they would a public library or hos-
pital it will work out to a nicety, be-
cause they will be in a position to of-
fer somebody a tempting bait in the
way of a low priced lease to come and
operate it, who, in turn, might make
a little money. Fifty years ago Ish-
peming had, according to all reports,
one of the most completely equipped
institutions of this kind in the United
States—the Nelson House. It was
donated to the city, in a way, by a
wealthy mine owner, had every known
modern improvement of its day and
age, consisting of steam heat, running
water and many bath rooms. Travel-
ing men of that period and in later
years will remember that for $2 per
day—$2.50 with bath—they could get
as good a room as could be procured
anywhere, with three square meals
thrown in to bind the bargain. It
might, also, have been a paying propo-
sition, but I am not positive as to that.
About that time the Douglass House,
at Houghton, the Breitung and the
Hotel Marquette, at Negaunee, hung
out their banners. These hotels have
all been kept strictly up-to-date, but
the Nelson, for some reason, was al-
lowed to deteriorate, so that to-day it
is but a shadow of its former condi-
tion. Now the good people of Ish-
peming think they are entitled to a
new hotel and I am inclined to agree
with them. If they are wise enough
to keep away from all entanglements
with promoters, catch up with some
practical operator who knows what
hotel requirements are, and not build
on too large a scale, they can prob-
ably put across the deal. They will be
very foolish to ask anyone to go in on
the deal as an investment, but simply
ask for their cheerful donations. They
have planned on a $125,000 proposi-
tion with forty-five rooms. I think
they would do well to add a few extra
rooms for summer traffic, with an ar-
rangement to ‘close them during the
winter season and save the expense of
heating. The site of the old Nelson
House is a good one and they will be
justified in going into something rather
more ornate than appearances require
of the ordinary commercial proposition.
Perhaps they may be fortunate, after
their building is completed, to find
somebody who will have vim enough to
make of it a center for social activities,
There is no money to be made in these
affairs, but it will be a sort of return
to such as have donated to the cause.
With the reservation that there are to
be no representations made as to pos-
sible returns on the investment, I
heartily approve of the enterprise.

 

According to more or less reliable
reports of the recent census, there are
about 2,000,000: persons in the United
States who are in the “reform” busi-
ness, Or in movements bearing on the
regulation of human conduct. One-
sixtieth of the population is interesting
itself in the behavior, habits and tastes
of the other fifty-nine. More than two
million Americans have generously vol-
unteered to be their “‘brother’s keep-
ers.” This vast army of “reformers” is
charged with carrying forward those
companion banners of _ purification,
“Thou shall not” and “Anti-every-
thing.” They are the self appointed
guardians of public morals. They are
inspired with the thought of public
service, although they are often ac-
cused of the less noble purpose of

striving to take from others those
things for which they themselves have
no particular use or fancy. The vicious
and startling thing about this census
of reformers is not that the reformers
number two millions but that, although
they represent but one-sixtieth of the
whole population, they too often force
their commandments upon the other
fifty-nine sixtieths of the population.
Organization has given these reform
movements sufficient power to rule
vast majorities not in sympathy with
them. The reforming business in the
United States has become, also, a
highly profitable one for those who
make it their life-work and as long as
the missionary instinct resides in the
human mind the reforming urge will
furnish pleasant and exciting recrea-
tion for those who have no business of
their own to mind.

 

Rooms in the new Waldorf-Astoria,
in New York, will be chilled in sum-
mer by the same radiators which heat
them in winter, by a new process to
be applied for the first time in hotel
operation.

 

Two Detroit hotel men were elected
to the board of directors of the South-
eastern Michigan
licity Association, held at Lexington,
last week. Thev are Harold A. Sage.
general manager of Hotel Tuller and
president of the Detroit Hotel As-
sociation, and William E. Snyder, man-
ager of Hotel Seward and president of
Detroit Charter of Hotel Greeters.
John N. Anhut, manager of Hotel
Imperial, was elected Vice-President.

 

A receiver has been appointed for
the Cass-Putnam Hotel Company,
operators of the well-known Webster
Hall, a bachelor institution built sev-
eral years ago. The receivers appoint-
ed were the Union Guardian Trust
Co., on the application of Albert -Pick
& Co., Chicago.

A. Fred Nussbaum, who for several
years has served as secretary-treasurer
of Michigan charter No. 29, Hotel
Greeters, has resigned as night man-
ager of Hotels Madison and Lenox,
Detroit, of which Ernest H. Piper,
president of the Michigan Hotel As-
sociation, is general manager. Mr.
Nussbaum’s plans for the future have
not been announced.

Our old friend Reno G. Hoag, of
Hotel Lafayette, Marietta, Ohio, in a
hotel journal has this to say about the
prevention of hotel competition, which
so nearly coincides with my often ex-
pressed views on the subject, that I
take pleasure in making excerpts from
same:

“Close observation for more than
twenty years has thoroughly convinced
me that there have been many mis-
takes in building new hotels. I feel
that almost countless numbers of new
ventures in the smaller cities have
proved most disastrous to promoters,
and far from profitable to the honest
management, lured into the proposi-
tions by the flattering prospects held
out by over-enthusiastic local folks.
Many of the failures could have been
eliminated by remodeling and bringing
up to date hotels of the older type,
rather than by building new houses.
Careful consideration must be used in
considering “revamping” of an older
hotel; but in many cities had-this been
done rather than large sums being in-
vested in new hotels, there would not
now be in many centers the gnashing
of teeth with which many of us are
well acquainted. A survey of the sit-
uation shows there are very many in-
stances where the building of new ho-
tels puts older houses out of the run-
ning. Also on the contrary the older
hotels often prosper to a greater de-
gree than before, and the newer ones
suffer extreme losses.”

‘Brother Hoag might well have add-
ed the statement that if the owners of

Tourist and Pub- -:

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms <t- 400 Baths

RATES
$2.50 and up per day.

HOTEL
CHIPPEWA

HENRY M. NELSON, Manager
European Plan
MANISTEE. MICH.
Up-to-date Hotel with all Modern
Conveniénces—Elevator, Etc.
150 Outside Rooms
Dining Room Service
Hot and Cold Running Water and
Telephone in every Room.

$1.50 and up
60 Rooms with Bath $2.50 and $3

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire c’ty block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop

°®
Occidental Hotel
FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWART R. SWETT, Mgr.
Muskegon ete Michigan

 

 

 

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.

Free private parking: space.
E. L. LELAND, Mar.

 

HOTEL OLDS

LANSING
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates
GEORGE L. CROCKER, Manager.

 

 

 

 

CODY HOTEL

GRAND RAPIDS

RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

wrewne

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

 

 

“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE

‘Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

Republican Hotel
MILWAUKEE, WIS.
Rates $1.50 up—with bath $2 up

Cafeteria, Cafe, Sandwich Shop
in connection

 

 

Park Place Hotel
~- Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

R. D. McFADDEN, Mgr.

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con.
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

 

 

 

 

   

“wee ao

HOTEL BROWNING
Grand Rapids
Room & Bath $2 to $2.50. No Higher
Half Dollar Dinners 5:30 to 8 P. M.
Three Squares from Station.
Liberal Parking Space.

 

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.
furopean $1.50 and up per Day.

RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

s

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD-
ING COMMERCIAL AND RESORT
HOTEL. American Plan, 84.00 and
up; European Plan, $1.50 and up.

Open the year around.

 

 

 

oe
j
Ne 4
e 2
EC /
¢ @
>}
e e
wy] 5

 

 

 

’ .
LA
° a
CL
« .
¢ q

»

e e

NS 5 yy
. .

“eal

 

August 27, 1980

the older hotel in his community would
take a survey of himself and discover
his own shortcomings, the could pre-
vent the erection of competing hotels
by beating them to it with a program
of improvement before his competitor
gets to going.

Mr. and Mrs. Rollin Cook, of the
Skirvin Hotel, Oklahoma City, Okla.,
have been paying a visit to Grand
Rapids recently. Mr. Cook was for-
merly chief clerk at Hotel Mertens,
and a former secretary of the local
Greeters organization.

 

 

Advice to country tavern keepers,
printed in an almanac dated 1792:
“When a person sets up to keep a pub-
lic house he ought ‘to make it his
peculiar study to accommodate trav-
elers of all classes. The public have
an undoubted right to expect this. and
the more a tavern keeper lays himself
out to accommodate these travelers
that give him their company, the more
he increases his reputation, and con-
sequently he acquires more custom.”

The craze for miniature golf courses
has spread like wildfire over America
and the providers of equipment. for
such attractions have been waxing fat,
but so far as my observation goes, and
I was asked to make an investigation
by one of my friends, I am inclined to
believe these activities are on the wane.
At several courses in Michigan under
my observation I found that where a
month or so since they were sources
of considerable profit, just now they
are eliciting very little interest. And
then there is that long dreary winter
just ahead, when the outfit must be
packed away, if not in moth balls,
those of the ice variety. Miniature
golf is simply a game like checkers or
crokinole, It implies no exercise what-
soever, which has been the main jn-
centive for cGperations on the more
pretentious courses.

W. R. Needham, in Hotel Review,
has an article on hotel economies in
which he introduces Frank A. Duggan,
president and general manager of Ho-
tel McAlpin, New York, as the central
figure. Mr. Duggan is well-known by
the Michigan fraternity. For some
time he was assistant manager at the
Detroit Statler, but was afterward
promoted to the general managership
of Hotel Pennsylvania, New York,
Statler operated. For the past three
years Mr. Duggan has filled the posi-
tion he now occupies, one of the most
important in the entire country, dur-
ing which reriod over a million and x
half dollars have been spent in re-
habilitation under his immediate super-
vision. I think I have before ex-
pressed myself as being strong for Mr.
Duggan, based on personal acquaint-
ance and knowledge.

As a culinary item, it might be
Stated that alcohol has been found to
endow frogs with greater leaping
powers. This doubtless assures a
superior quality of frogs’ legs for the
frying pan. And after giving a jolt
to many human being, wood alcohol
now gets a jolt in the statement of
experts that experiments on frogs,
bivalves and shell fish show that grain
alcohol is about three times more
stimulating than the wood variety. The
potency of the latter beverage has
been under investigation for a consid-
erable time, by animals other than
those mentioned.

terest ace

 

Fire destroyed the dance pavilion
and bath house at Bartlett’s Resort,
Pleasant Lake, near Jackson, fast
week, with a loss of $30,000.

 

Resort hotels situated in the White
Lake district are said to have enjoyed
rather more than a normal business
this season. From most sections, how-
ever, the returns have not been so
satisfactory. Financial conditions

 

 

 

MICHIGAN

probably had much to do with it, but
the weather, also, has been more or
less erratic.

D. H. Reycraft, manager of Hotel
Perry, Petoskey, has just completed a
program of redecoration and refurn-
ishing of the lobby and parlors of that
institution. The new _ upholstered
davenports, four in number, are match-
ed by numerous chairs and attractive
rugs at each end of the long lobby.
Much new equipment has been added
to other public rooms. Also-an elec-
trically operated elevator has been
provided for room service.

A. F. Bucher, proprietor of Parker
Inn, Albion, and formerly connected
with Hotel Oliver, South Bend, Ind.,
as assistant manager, broke into the
columns of Hotel Management, re-
cently, and now, according to the an-
nourcement made in that publication,
is to go to New York to attend the
Hotel Exposition, in November, with
transportation charges both ways, ac-
commodations and board in hotels of
his own selection, and in addition
thereto is to have a cash award of $100,
for his article entitled: “How the Ho-
tels of America Might Advertise Co-
operatively.” The article, a most in-
teresting one, suggests the establish-
ment of a bureau by the American Ho-
tel Association for the proper prose-
cution of this work, maintaining, as
we all know, that much energy in the
direction of publicity is wasted be-
cause of lack of understanding. It is
a topic worthy of much consideration.

Hospitality, like sympathy, some-
times, is only found in the dictionary,
but we must believe that most every
man who runs a hotel would like to
serve his guests with large doses of
this, because it is one of the main-
Stays of the hotel business. Some ho-
tels radiate it, and others—well, it is
largely conspicuous by its absence.
Below the Mason and Dixon line, it
has always been supposed that there
was more hospitality than in any other
part of the country. Perhaps this is
not too much exploited, because those
down South have an easier way of liv-
ig, but there are hotels above the line,
and a good many in Michigan, which
deal out hospitality in large quantities
and know a great deal about it. Of
course, it is much easier for some to
meet the guests, and they are hailed
as very hospitable and with charming
personalities, when some other per-
son, who has it inside and can’t bring
it-out, is dubbed a snob. or something
similar.

The hospitality that counts, how-
ever, is the manner that makes one
feel as though the individual is truly
glad to see us, not because of the
monetary value our presence really
means, but because it is an opportun-
ity to serve us and show us just what
kind of an institution he has, and that
it isn’t run for just a certain few, but
for every decent law-abiding individual
that asks for accommodations. Such
manifestations may be carried to ex-
tremes, however, and often are, but
in the long run it is worth the attempt.

 

The average hotel, because of the
high rate of operating expense and
many other factors involved, is run on
a very close margin of profit. It will
interest the guest to learn that the
commercial hotel is really a four day
business; that is, there are four days
of the week, Monday, Tuesday, ‘Wed-
nesday and Thursday, on which the
percentage of occupied rooms may be
high enough to make the running of
the hotel a business success. but if a
sufficient number of rooms are not
filled on these days, the business is
operated at a loss.

At 'the beginning and end of each
week there is a big drop in occupancy
due to the fact that traveling men as
a rule. head for home to remain there
over Sunday, so when the layman is

TRADESMAN

computing the hotel’s profits on the
seeming congestion of mid-week, his
figures are subject to revision if he
stavs over Sunday.
Frank S. Verbeck.
——_+~+~-___

Late Business News From Indiana.

Dale—Henry -Shroer, member of
Shroer Bros., general merchandise, is
dead.

Vincennes—Thomas R. Walker, 74,
is dead, following a paralytic stroke he
suffered several weeks ago. He

25

tant work and lend further assistance
by preventing fraudulent and unfair
trade practices.

Likewise, the independent merchant
can further improve his position by
giving additional study to his show
windows, merchandising, warehousing,
inventory and stock records, account-
ing, finance and other factors in good
managenient, Walter J. Kohler,

Governor of Wisconsin.
—_>--__

was a hardware merchant for many. - Automobile Conditions in Detroit.

years in this city, where he died. Mr.
Walker was born in Dover Hill, Ind.,
in 1856, the son of a general store
keeper. In 1880 he was married, at
which time he went to live on a farm
in Loogootee, Ind., where he stayed
for fifteen years. Later he moved in
Washington, Ind., where he purchased
and operated a flour mill. In 1914 the
Walkers moved to Vincennes. Mr.
Walker purchased the stock of the
Boeckman Hardware Co. and founded
the Walker Hardware Co., in which he
took an active part until his death.
Indianapolis—After doing business
im the same location for more than
three-quarters of a century, C. C. Kist-
her, shoe merchant, will move from
133 South Illinois street to 39 South
Illinois street, just one square North.
The new quarters will give more room
for future expansion, and are nearer
the retail business section of the city.
The present store was established in
1853, when Indianapolis was a small
town, and has ‘been in the family ever
since its organization. It is nonw being
managed by the third generation of the
family, although Charles C.
Kistner, of the second generation, is
still active in an advisory capacity. The
establishment is one of the oldest re-
tail stores in the city, practically the

Kistner

oldest shoe store in Indianapolis, and
one of the oldest in the State, having
served the than
seventy-seven years. The new quar-
ters are now being remodeled and will!
be ready for occupancy by Sept. 1.
————»> 2.
Present Position of Independent Mer-
chant.

Public sentiment favors the local
merchant who is a part of the com-
munity, participates in its civic enter-
prises, patronizes its local banks and
contributes to its economic welfare.

The independent merchant’s position
in our business structure is justified on
economic grounds. He neither needs
nor seeks any preferential method of
stifling competition and all he asks is
that no competitor have any unfair ad-
vantage. over him.

A recent study indicates that inde-
pendent stores operate approximately
as economically as chain stores. This
leaves the latter with an advantage
only in large volume purchasing. Much
of this supposed advantage is lost in
warehousing, transportation and other
operations, because eliminating the
jobber does not eliminate his function
nor the cost of performing it.

Many enterprising merchants in this
State are now overcoming this one dis-
advantage by co-operative buying in
which the newly created Division of
Co-operatives in the State Department
of Agriculture and Markets is furnish-
ing able leadership. The Department
will continue to carry on this impor-

public for more

An upturn in the automobile busi-
ness was recorded in Detroit during
the past week. While the gains were
slight, they were heartening to every
one in the motor car industry, and in-
dications are they will continue. Orders
are increasing slowly and reports from
various sections of the Nation show
that dealers are in a better frame of
mind.

Sales of automobiles at retail in De-
troit and surrounding territory have
not come up to expectations during
the past month, however. Only one or
two of the lower-priced lines have been
Sales efforts have been
increased in an endeavor to achieve

outstanding.

good volume.

Price talk continues to hold the cen-
ter of the stage, and there is consider-
able speculation as to just what the
various companies are going to do re-
garding reductions. Three companies
have slashed prices, but there has been
action by
other manufacturers, although it would

ho indication of similar
not be surprising to hear of reductions
at any time.

The belief in Detroit is that business
is gaining but ata very slow rate and
that no sudden increase may be looked
for this year.

Se gs a

Unusual Signs in His Windows.

A San Jose, California, grocer be-
lieves in good window displays. To
attract more than usual attention he
features signs in back of displays. He
has created a character called Billy
who is supposed to represent a grocer’s
clerk. The card displayed carries a
figure of Billy and has a message for
those passing by and glancing at the
display. For example, one sign said,
“T believe in honest merchandise and
the truth at all costs.” Another read,
“I’m ready and willing to serve you
at all times and I guarantee you satis-
faction.”

—_>++___
Six New Readers of the Tradesman.

The following new subscribers have
been received during the past week:

Lee & Cady, Lansing.

W. S. Fowle, Grand Rapids.

Herbert A. Goetz, Los Angeles,
Calif.

Grand Traverse Grocer Co., Tray-
erse City.

J. L. Gurney, Wayland.
F. & E. Gilson, Otisville.

 

CHARLES RENNER HOTELS

Four Flags Hotel, Niles, Mich., in
the picturesque St. Joseph Valley.
Rumely Hotel and Annex, La-
Porte, Ind.
i Edgewater Club Hotel, St. Joseph,
Mich., open from May to October.
All of these hotels are conducted
on the high standard established
and always maintained by Mr.
Renner.

 

 

 

 

 

 

 

 

DRUGS

Michigan Board of Pharmacy.
President—J. Edward Richardson, De-
troit
Vice-Pres.—Orville Hoxie, Grand Rap-

s.

Director—Garfield M. Benedict, San-
dusky.

Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids.

Michigan State Pharmaceutical
Association.

President—John J. Watters, Saginaw.

First Vice-President—Alexander Reid,
Detroit.

Second Vice-President — F. H. Taft,
Lansing.

Secretary—R. A. Turrell, Croswell.

Treasurer—P. W. Harding, Yale.

 

 

Advertise the Fountain the Same as
Other Lines.

Boosting fountain sales by means of
printed publicity is not essentially dif-
ferent from advertising other lines of
retail business, writes Miles N. Victor
in the Pacific Drug Review. The
fountain offers a fertile advertising
field, because its owner can appeal to
one of the ruling instincts of huiman-
ity—the desire for refreshing drinks
and delectable edibles. He can almost
invariably make fountain publicity
profitable, if he does it right. In this,
as in most other things, the right way
is the only economical way.

The fountain in the specialty store
does not enjoy the benefit of the tre-
mendous customer turnover that is at-
tracted to a department store by its
general run of publicity. It requires
specialized advertising to attain its
maximum possibilities, particularly if
there are other equally modern and
attractive fountains in the immediate
neighborhood.

Price cannot be regarded as the
main selling point.in fountain adver-
tising, for as a rule, those who can af-
ford to indulge their appetite for
fountain delicacies, will pay any rea-
sonable price for quality and service.

I do not go so far as to say that
price appeal has no place whatever in
fountain publicity. In the case of a
general sale in a store having several
departments in addition to the foun-
tain department, it would be quite
logical and appropriate for the foun-
tain department to contribute at least
one special price leader for the dura-
tion of the sale.

Also, if the anniversary of the foun-
tain department is taken as a theme
for an advertisement, it would be quite
appropriate, as a good will builder, to

 

 

 

MICHIGAN

make up some special combination
drink or sundae at an attractive price.
This should be given an attractive
name to create an interest in the
fountain on the part of new customers
in the store.

The proprietor should appreciate the
desirability of devoting occasional win-
dow space to the promotion of the soda
fountain, even though the department
be located near the main entrance and
in full view of passersby outside. There
is a wonderful field for realistic win-
dow trims that tantalize the palate
through the eye, and cause people to
come in for the drink or sundae they
could quite as well get along without
were the temptation to spend their
money for it not so skillfully flaunted
before their gaze. There are still
plenty of persons who buy on, whim
and impulse, and whose resistance for
luxuries is weak when they see some-
thing that looks ‘Oh, so tempting.”

Soda fountain displays must be sea-
sonable. That is a forgone conclu-
sion. It is also well to make them
timely when they can be tied up with
some local or National current event
that is commanding public interest and
attentton. “Lindy Specials” have been
making money for many progressive
fountain men ever since Lindbergh’s
epochal flight and his subsequent tour
of the principal cities of the country.

It is not hard to think of other adap-
tations of this theory of timeliness and
local interest that will invest a foun-
tain display with more than normal
attraction force. For instance, a
Mother’s Special” during the commun-
ity baby show; ‘Memory Cocktail,” or
real or synthetic creme de menthe on
St. Patrick’s day, and so on.

If the local dairymen’s league is
using educational advertising in your
newspapers, a special display empha-
sizing the food value of milk drinks is
a very profitable and practical way to
cash in on the interest created by the
dairymen’s newspaper advertisements.

A large metropolitan grocery store
features its soda fountain department
prominently apparentl,y because it
recognizes its trade-pulling power as
a feeder to the general store, apart
from its own direct profits. This firm
features an exclusive brand of coffee,
and by serving this coffee at the foun-
tain, has built up a large food service
business. The original intention was
merely to serve coffee as a means to
advertise the excellence of the blend.
The large business being done at its

GRAND RAPIDS
STORE EQUIPMENT
CORPORATION

GRAND RAPIDS ~ MICHIGAN

TRADESMAN

lunch counter to-day is not only an
advertising feature, but is also a dis-
tinctly profitable line in itself.

This simply shows the possibilities in
original methods of fountain promotion
conceived to create a special reputa-
tion for some particular drink or
delicacy.

The fountain need not be a large one
in order to be advertised advantage-
ously. It is evident, of course, that the
dispenser who has a small apparatus
and is already doing a capacity busi-
ness, has little need of newspaper ad-
vertising. So long as he remains in

business, however, he should always

accord the fountain department due
window display recognition.

It does not require a large outlay to
advertise a soda fountain efficiently.
Indeed, I feel justified in saying that

 

August 27, 1930

the soda fountain, in the very nature
of things, can be advertised more eco-
nomically than any other activity of
the store, because its success exerts a
two-fold benefit to the business. There
is the direct profit of fountain patron-
age, and the feeding of business to
other lines in the store.

A fountain owner of the writer’s per-
sonal acquaintance spends nearly $500
a year advertising his fountain and
food service. His store is the exclu-
sive local retail outlet for the finest
line of ice cream manufactured in his
trading territory. He has developed a
large trade in bulk ice cream, and fre-
quently is called upon to supply the
ice cream for church and lodge out-
ings and picnics of various kinds.

The gentleman told the writer that
his fountain department’s growth has

 

TWO FAMOUS
BRANDS, KNOWN FOR
QUALITY WHEREVER

MEN BUY CIGARS

 

  

THESE LEADING
QUALITY CIGARS
ARE GOOD CIGARS
TO TIE TO

Distributed Throughout
Michigan by
Lee & Cady

 

DRUG STORE

DRUG
STORE
PLANNING

Recommendations to fit
individual conditions.

RMIT

s ae

 

 

 

 

FIXTURES Sele cansee ae
PRAT TTT TTT TTT RnR TTP TTT TTTTTTTTT TTT TTT TTT TTT Planned to make every
————— foot of store into
Succeeding : sales space.
GRAND RAPIDS WELCH-WILMARTH
SHOWCASE CO. CORPORATION
—_ ———— a —_ 7

 

=

be

 

°

7 vim Reap

 

 

ee

ai

 

 

” vim Besa

 

 

AL

“~~

 

 

 

 

 

 

August 27, 1930 MICHIGAN TrADESMAN 27
demonstrated a most* beneficial stim- induce the spending of 25 cents for a WHOLESALE DRUG PRICE CURRENT
ulus on the trade of his candy depart- food dessert instead of merely a dime
ment which adjoins the soda fountain. for a liquid thirst quencher. ‘ ‘ :
He : ee? : q J Prices quoted are nominal, based on market the day of issue.
e concludes that the fountain service T igi
: sae ; he more original and catchy the dite Catton Seca 135@160 Benzoin Comp’d @2 40
is a better advertising drawing card names selected for your exclusive spec- Boric (Powd.)_. 10 @ 20 Cubebs -------- 5 00@5 25 Buchu <------=- - @2i¢
than confectionery advertising. Conse-  jalties, the more effective the advertis- Boric (Xtal) -- 10 @ 20 Pe ea Cee : ai a coe ane 3 28
quently, he appropriates to the ex- jing of them will be. The names should Carbolic -------- 38 a 2 Hemlock, pure__ 2 00@2 25 Catechu ________ 1 44
ieati ; ‘ 8 @utrie 52 @ 66 c @ E @
ploitation of the fountain and food ser- not be deceptive and should be as ap-  Muriatic ------- 34@ 8 ga ha i 2001 is Guchicum SUS @1 30
i ; . ; : i INittie: 220 9 15 Oe = ea oe
vice a certain percentage of the amount propriate as possible. They should be Oxalie ~7 15 6 oe oe 4 pee) 6 eae. ~-------- @2 76
that he formerly expended on the con- original names that will stick in the Saber gone Pag a Lavender Flow. 6 0006 95 Gentian __-~~_~~ 61 33
fectionery department alone. reader’s memory — Lavender Gar’n_ 1 25@150 Guaiac -_________ @2 28
: e : i ; : Bemon 0a 4 00@4 25 Guaiac, Ammon._ @2 04
Conditions have changed greatly in Prices must necessarily vary some- Ammonia aes So ae oe ae 6 6S
. s : ce e ainsee = 5 e,
the fountain business during the last what in different territories, but al- weer. _ ae . = Linseed. pie et sed oe Hom, Clg al a6
two decades. The nomenclature of ways adjust your price to the quality Water, 14 deg. 5%@ 13 fone ee a a Mo eeu e3 Le
sundaes and beverages has lengthened and not the quality to the price. Use Ce. aa g a Neatetoot ae 1 25@1 35 Pir Vomica ----  @1 80
ae i . ae : ie : Rane i ive, pure ____ 3 00@5 00 Plum ~----_____ 5 40
out greatly with a correspondingly in- the best ingredients obtainable, if you Olive, Malaga, Opium, Camp. __ = 44
creased range of prices. Therefore, it are trying to build a high-class sub- Balsams yellow ~-----_- 2 50@3 00 oo Jere @5 40
oe ; : er ea pee ¢ : : =. + @opaiba 22. 1 00@1 25 Olive, Malaga, arp -----___ @1 92
is evident that the fountain customer stantial following that will confer its py (Canada) __ 2 75@3 00 Sree 2 85@3 25 :
needs the guidance and aid of a prom- regular patronage on your soda foun- ae (Oregon) -- ‘ ee a Orange, Sweet 6 00@6 25 yoag a cane 13%
inent, but artistic, menu directory con- i a - Origanum, pure- @2 50 te a es @1t%
venientl y “ Tolu ------------ 2 00@2 25 Origanum, com’l 1 00@1 20 ae wats ary 13% @144
ently arranged somewhere on the Naturally, in an article of this length, Pennyroyal 3 00@3 25 Ochre véllaw bak “Gan
superstructure of the soda fountain. the writer cannot attempt any definite an: lempe oe ae eee oes “is ’s0@14 00 Ochre, yellow less 30 6
- ; ic ai : is ‘ assia (ordinary)- ss 1 e enet’n Am. 3
If table service is featured, printed detailed formula for advertising either Gassia (Saigon) __ 50@ 60 a Pe 125@1 50 Read Venet'n Eng. 4@ f
menus are quite advisable. the soda fountain or the food service ee os as @ 50 rE... Bet a Whit é hn “aa
‘ : : : ; y oap Cut (powd. < x iting, a oe
Table service is a strong selling nor would it seem practicable to at- aoe. ee 20@ 30 ee une a a Wilting 2522 yong”
point in soliciting the trade of tired tempt to arrange one. Spearmint ______ 7 00@7 25 Hage Se 3 8008 oo
i : ee : : Berries SDOPM =o. 2 oo
Shope: a accordingly, the dis- In both departments, cleanliness is Gypep @ 90 Baty 7 0007 oe Msceill
penser’s publicity should be of a tone of paramount importance. This vir- Fish -----------_-_ @ 2 eee Seoce 5¢ 75 Acetanalid = oe 15
to appeal to women and young people. tue is by no means sufficient of itself Algor a ao = Parentine Mees "600 7 a ~---------. 06@ 12
Whether higher prices should be : peers at ae : CS eS Wintergreen, molae
‘ as an advertising selling point, because leaf. __ 6 00@6 25 Bround -___.... 09@ 15
charged for table service than for cleanliness has become the rule rather Extracts Wintergreen, sweet bis ec ee 00@
counter stool service, is a matter of ecsion | : Licorice --~------- 60@ 75 birch ______ 3 00@3 25 Borax xtal or o-
: c eS than the exception in the modern store, Licorice, powd. -- 60@ 70 Wontergreen, art 75@1 00 Houderen or ,
pore that each dispenser can best de- The dispenser must regard cleanliness Worm Seed -... 4 50@4 75 Cantharides, po. 1 201 -
cide for hinaself in the light of his own ag an elementary obligation to the pub- Flowers Wormwood. oz. @1 50 Calomel ________ 2 72@2 82
personal experience and first-hand jie and not as a great inducement. It Armica ---------- @ <0 Come ST 8 oe
fo nee ' . : * it Chamomile Ged.) 30@ 40 Potassium Gas a 8 00@9 00
nowledge of local conditions. is as much a matter of his own self Chamomile Rom. @E 2 eeathouate 35 Cloves oe 400 a
It is advisable to serve some of the respect as of pleasing people, and Bichromate _____ A 2s (halk Prepared_— 14@ is
: . 3 ° ; 7 Chlor
staple drinks in large as well as small should always be considered from the : Gums aie Seer oe oS a Choral Hydrate 71 cee
sizes. Many customers are satisfied standpoint of ethics, not from the cau o Sa g e golerats, gran’d_ 21@ 28 Cee, ------ 12 85@13 50
1 : * : e i » Sha ----— : ne + = ¢ coa & 2
with a short drink. Others will order standpoint of commercial policy of Acacia, Sorts. 35@ 40 or oe VO 24 Corks, a eS ian -
. . . . i i Re err es ne a : . ;
a short drink with an ice cream dish profits. We Gen 6G = Cyanide --_______ ne se Sane
: : vo So FOdide Sse oe 4 06@4 28 Opperas ________ 03 10
when they would not be so likely to A good name is one of the founda- ‘108 (Cape Pow.) 25W 35 Permanganate _ 22%@ 35  CoPperas, Powd. 4@ 10
cat Hae 4 ss ees o f Le Aloes (Soc. Pow.) 75@ 80 Prussiate, yellow 33@ 45  COFrosive Sublm 2 25@2 30
want anything but water service if no tion factors in resultful advertising for Asafoetida ______ 50@ 60 Prussiate, red _ @ 7 Cream Tartar _ 35@ 45
short drink service were in vogue at this type of business enterprise. Some- Gatahoe en eres pe ae Sulphate ----____ 35@ 40 ne pone —— ie
: : : : : Pet. CAD ROR as - (@ 95 Bi SEENG.
the fountain. thing pertinent, something suggestive, ene ap a = aoe Powder 4 0004 50
{n advertising fountain drinks, it is is what “takes” with the people. Such Kino Ce @l 25 soe fee Powdsten we i
well to consider that the public is names as ‘The Oasis,” “Spic-and-Span a era Oi ch Mn caeicca ao 7 a ao a @03%4
familiar with most of the old staples. Spa,” and such, are good and have real aot powdered @1 25 ao a ee 35@ 85 Ergot, powdered a 0
5 ings ; i Bons ium, d. 21 00@21 5 ecampane, pwd. 20@ , : aa oe
The things that, artfully suggested, will advertising appeal. Gnince ae 31 noe a Gatien pawa. 20@ - fore . 15@ 20
Shellac, Orange 50@ 65 Ginger, African, Gelatine 300 90
Shellac, White 55@ 70 powdered ______ 30@ 35 Glassware, less 55% a
ees ee on e Ginger, jamaica. 60@ 65 cee full case 60%.
I ee @ inger, Jamaica, auver Salts, bbl. @02%
Turpentine ______ @ 30 powdered 45. 60 Glauber Salts les
ee @ 4
H O W IS Yy O U R S T O C K O F Sosa. pow. 5 00@5 50 eis. Brown __ 200 30
ELECTRIC FANS UICE EXTRACTORS Insecticides Ligdsice gee ks ue We ee 2
’ J , : er oe 5@ 40 me ite -___ 27%@ 35
Mele 0s@ 20 Licorice, powd._- 20@ 30 Glue, white gra. 25@ 35
VACUUM JUGS VACUUM BOTTLES. Blue Vitriol, bbl. @ 07 piTis: Powdered. 45@ 50 Glycerine ___-__ 7%@ 40
: : Blue Vitriol, less 08@ 15 ie a a Ps aa ----------- 75@ 95
PICNIC SUPPLIES, FILMS, KODAKS, | Heliepore, white "°° Rosinwood.” powd. @ 80 ledoform ---~--~ § d0ga $9
5 aparilla, Hond. ea cetate __
COMPLETE LINE OF SODA FOUNTAIN SUPPLIES, ee ee oe @10 Mace wat? = Ot te
Lead Arsenate, Po. 1314@27 Sarsaparilla, Mexic. @ 60 ace powdered__  @1 60
FLASHLIGHTS, ELECTRIC LANTERNS, Lime and Sulphur Saute 3s@ 49 Menthol 7 00@8 00
py ee 09@ 23 Sauills, powdered ne 80 Norhine -—__ 13 58@14 33
BATHING CAPS, BATHING SHOES, Paris Green ____ 26144@46% Bitlet at e a Nux Vous ‘pow “us =
Ww . .
: [E Pepper, black,
BATHING SUPPLIES, Leaves Penoet, White p18 $9
Seeds itch, Burgundy_ 20
WATER WINGS, INSECTICIDES, MINERAL WATERS, | Buse  @ 90 an Re is
oo ayes mine, 5.0z. cans @ 60
Sage, Bulk ______ 25 30 Anise, powdered 35@ 4 R
SPORT VISORS, CARBONATED DRINKS, Sage, % loose @ 40 Bird, 13) 13@ 11 Sacchatine it? ~~» 389, 38
Sage, powdered__ @ 3 BBAEY co 12@ Salt Peter _____
SPONGES, CHAMOIS SKINS, PERFUMES, Senna, Alex. 50@ 7s Caraway, Bo. 30 2@ 30 Sciaite'Nuztars, H@ 3
Senna, Tinn. pow. 30@ 35 Cardamon 50@ Soap, green _.- BQ 30
TOILET GOODS, OFFICE SUPPLIES. Uva Ursi ---____- 20@ 25 Corlander pow. Soap, mott cast_ bes
ae Soap. white Castil
: : : Fennell __ case eatin,
We still have a complete stock of the above, especially the Oils he 9%@ 15 Soap, white Guaiz, G15
Fl 2 PD, white Castile
. . : Almonds, Bitter po = Se is less, per bar @1 60
seasonable items, and will appreciate your order same as we Peat i "2 50@7 75 Pocnusreek, pwd. 15@ 25 Soda Ash eo
have for the last 54 years. Alnionds. Bitter, ; locks Ga a Soda Riithonate 34@ 10
- | aimonde 'swecr * °@3 2 Mustard, yellow 17@ 25 Spirits Camaher @ "2, &
‘ : . Sweet, Musard, black... 20@ 25  Sulph — ae
Se us about Store Fixtures. Also complete line of ROGER’S tig 150@1 80 poo” --- Sulphur, roll. 4@ i
ae : : : Almonds, Sweet, Gate. oa 15@_ 30 Sulphur, Subl. _4%@ 10
Brushing Lacquer, House Paints, Vanishes. Complete display Apimitation | ---- 1 00@1 25 fee ’ Ce es noe inds —----- 20@ 25
: mber, crude -_ 1 00@1 25 sinpower emetic _ 70@ 75
in our sample room. Amber, rectified 1 50@1 75 sunflower -----__ 12@ 18 Turpentine, Ven. 50@ 7
anhe 00@2 25 os. American 30@ 40 Vanilla Ex. pure 1 50@2 00
Bergamont ---. 6 50@7 00 “orm. Lavant - 6 50@7 00  Venilla Ex. pure 2 25@2 50
Cajeput _______- 2 00@2 25 Zinc Sulphate _ 06@ 11
? ‘s MSHI 3 00@3 25 Tinct
Hazeltine & Perkins Drug Co Castor “oo ee ge Webster Cigar Co. Brands
° ce peat ee, Z 00@2 25 pe lag passe @1 80 cn rotten Se 38 50
; ce: : ronella ______ 00@1 20 CGR @1 56 tHeOs
Grand Rapids Michigan Manistee Cloves 2 4 00@4 25 Asafoetida ______ @2 28 Webster Cadillacs __ 7. 00
Cocoanut ______ TAG 4) Kee @150 Golden Wedding
Cod Liver ______ 140@2 00 #£™Belladonna _____ @1 44 Panatellas ________ 75 00
Benzoin _________ @2 22 Commodore _________ 95 00

 

 

 

Croton) 225.0 6 00@6 25

 

 

MICHIGAN

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues

 

 

=

= =e

—

 

 

ADVANCED DECLINED

Lamb

Pork

White Hand Picked Beans

Wisconsin and Michigan Cheese

AMMONIA Kaffe H: 12 1- i

Parsons, 64 oz. ------ 95 cans — re : oeck 15° No. oe 50
Parsons, - so 3 35 All Bran, 16 oz. __-_- 395 Neo to 2 8 ap
a . - ------ ; = s rte, 10 oz. 270 Marcellus, No. 2 ----. 3 25
Pao coc So 1 30 ran, % oz. -___ 2 90 Pride of Mich. No. 2__ 3 75

 

per doz. 9 40

5 pails,
. pails, per doz. 12 60
. pails, per doz. 19 15
. pails, per doz. 19 15

APPLE BUTTER
Quaker, 24-21 oz., doz. 2 15
Quaker, 12-38 oz., doz. 2 35

BAKING POWDERS
Arctic, 7 oz. tumbler 1 35

Royal, 10c, doz. ~----- 95
Royal, 4 oz, doz. __-- 1 85
Royal, 6 oz., doz. ---- 2 50
Royal, 12 oz., doz. -- 4 95
Royal, 5 ib,- --_____ 40
Calumet, 4 oz., doz. 95
Calumet, 8 oz., doz. 1 85
Calumet, 16 oz., doz. 3 2
Calumet, 5 lb., doz. 12 10
Calumet, 10 Ib., doz. 18 60
Rumford, 10c, per doz 95
Rumford. 8 oz., doz. 1 85
Rum/Zord, 12 oz.. doz. 2 40
Rumford, 5 Ib.. doz. 12 50
K. C. Brand

Per case
10c size, 4 doz. ------ 3 70
15e size, 4 doz. --.--- 5 50
20c size, 4 doz. ------ 7 20
25c size. 4 doz. —----- 9 20
50c size, 2 doz. ------ 8 80
80c size, 1 doz. ------ 6 85
10 Ib. size, % doz. ---- 6 75

BLEACHER CLEANSER

Clorox, 16 oz., 24s -- 3 85
Lizzie, 16 oz., 12s ---- 3 15
BLUING
Am. Ball,36-10z.,cart. 1 00
Quaker, 1% 0z.. Non- 2

freeze, dozen. ------
Boy Blue, 36s, per cs. 2 70

Perfumed Bluing
Lizette, 4 0z., 12s -- 80
Lizette, 4 oz., 24s -. 1 50
Lizette, 10 oz., 12s -_ 1 #0
Lizette, 10 oz., 24s -- 2 50

BEANS and PEAS
~ 100 lb

Brown Swedish Beans 9 060
Pinto Beans 9 25
Red Kdney Beans -- 9 75
White H’d P. Beans 8 75
Col. Lima Beans ---- 14 50
Black Eye Beans -- 16 00
Split Peas, Yellow -- 8 00
Split Peas, Green ---- 9 00

Scotch Peas ---------- 6 25
BURNERS
Queen Ann, No. 1 and
} doz, --..--------- 35
White Flame, No. 1
and 2, doz. -------- 2 26

BOTTLE CAPS
Dbl. —_— 1 =

pkg.,
BREAKFAST. ‘FOODS
Kellogg’s Brands.
Corn Flakes, No. 136 2 85
Corn Flakes, No. 124 2 85

16

pkg., per gross ---- 16
Pep. No. 224 -_------ 270
Pep, No. 202 -------- 2 00
Krumbles, No. 424 _.- 2 79

__Bran Flakes, No. 624 2 45
Bran Flakes. No. 602 1 59
Rice Krispies, 6 oz. __ 2 79
Rice ios. 1%

Post Brands.
Grape-Nuts, 24s -_--_-
Grape-Nuts, 100s ----
Instant Postum, No. 8
Instant Postum, No. 10
Postum Cereal, No. 0
Post Toasties. 36s --
Post Toasties, 24s --
Post’s Bran, 24s -_~-
Pills Bran, 12s -------
Roman Meal, 12-2 tb._
Cream Wheat, 18 ----
Cream Barley, 18 ----
Ralston Food,
Maple Flakes, 24 ----
Rainbow Corn Fla., 36
silver Flake Oats, 18s
Silver Flake Oats, 12s
90 lb. Jute Bulk Oats,

bag

Ralston New Oata, 24 2 70
Ralston New Oata, 12 2
Shred. Wheat Bis., 36s 3 85
Shred. Wheat Bis., 72s 1 55

DD HO Dm BD OO HDS to 9 fH PS OTD
©
oS

Triscuit, 24s -------.-- 1 70
Wheatena, 188 —------ 3 70
BROOMS
Jewell, doz. ~--------- 25

Standard Parlor, 23 lb. 8 25
Fancy Parlor, 23 Ib._- 9 25
fx. Fancy Parlor 25 lb. 9 75
Ex. Fcy. Parlor 26 ib. 10 -

 

Toy ~---------.--------
Whisk, No. 3 ...._.--- 3 76
BRUSHES
Scrub
Solid Back, 8 in. ~--- 1 50
Solid Back, 1 in. ---- 1 75
Pointed Ends -------- 1 25
Stove
Shaker -------—------- 1 80
No. 60 6 8
Peerless -------------- 2 60
Shoe
No: 4-0 2. 2 25
No. 23) 3 00
BUTTER COLOR
Dandelion ------------ 2 85

CANDLES
Electric Light, en Ibs. _

  

Plumber, 40 Ibs. 12.8
Paraffine, 6s --- -— 14%
Paraffine, 12s - _~ 14%
Wicking -------------- 40

Tudor, 6s. per box -- 30

CANNED FRUITS

 
 

Hart Brand
Apples
No. 10 5 75
Blackberries
~ Paes ie Sahu! ees 75
Peiae of Michigan ---- 3 25
Cherries
Mich. red, No. 10 ----12 50
Red, No. - pacts pee 13 00
Red, No. 2 ---------- 4 25
Pride of mea No. 2_. 3 65
Marcellus Red 3 25
Special Pie ---
Whole White ~--------
Gooseberries
No. 2. 00
ipagl
19 oz. glass ~--------- 65

5
Pride of Mich. No. 2% 4 20

Plums
Grand Duke, No. 2%%-- 3 25
Yellow Eggs No. 2%-- 3 25

Black Raspberries
a 2 ee 3 75
Pride of Mich. No. 2__ 3 25
Pride of Mich. No. 1-- 2 35

Red Raspberries

No. 2) 3 25
NG oe ea 3 75
Marcell NO. As 3 75

us,
Pride of Mich. No. 2_. 4 26

CANNED FISH
Clam Ch’der, 10% oz.
Clam Chowder, No. 2.
Clams, Steamed. No. 1
Clams,’ Minced, No. &%
Finnan Haddie, 10 oz.
Clam Bouillon, 7 0z._
Chicken Haddie, No. 1
Fish Flakes, small --
Cod Fish Cake, 10 oz.

@ po WH HH 00 bo G8 to DO
sy
an

Cove Oysers, 5 oz. -- 1 76
Lobster, No. %, Star 2 90
Shrimp, 1, wet —----- 15
Sard’s, % Oil, Key -. 6 10
Sard’s, 4% Oil, Key —. 5 00
Sardines, % Oil, k’less 4 75
Salmon, Red Alaska_. 3 75
Salmon, Med. Alaska 2 85

Salmon, Pink, Alaska 1 35
Sardines, Im. %, ea. 10@22
Sardines, Im., \%, ea. 5
Sardines, Cal. 1 35@2 26
Tuna, %, Curtis, doz. 3 60
Tuna, %s, Curtis, doz. 2 20
Tuna, % Blue Fin -. 2 25
Tuna, is, Curtis. doz. 7 00

CANNED MEAT
Bacon, Med. Beechnut
Bacon, Lge. Beechnut
Beef, No 1, Corned --
Beef No. 1, Roast ——
Beef, 2 oz., Qua., sli.
Beef, 3% oz. Qua. sili.
Beef, 5 oz., Am. Sliced
Beef, No. 1, B’nut, sli.
Beefsteak & Onions, s
Chili Con Car., ig -.-
Deviled Ham, %s ----
Deviled Ham, ¥%s ----
Hamburg Steak &

CO WH Oo mm 6O NO OD
o
Oo

Potted Meat, 4% Libby 52
Potted Meat, % Lib 90
Potted Meat, % Qua. 85
Potted Ham, Gen. % 1 46
Vienna Saus., No. % 1 45
Vienna Sausage, Qua. 95

Veal Loaf, Medium -- 2 25

Baked Beans

Campbells --------... 1 05
Quaker, 16 oz. ------ 85
Fremont, No. 2 --.--- 1 25
Snider, No. 1 -------- 1 10
Snider, No. 2 -------- 1 26

Van Camp. small -..._ 90
Van Camp, med. ---- 1 15

CANNED VEGETABLES
Hart Brand

Baked Beans
Medium,
No. 10, Sance: ._.._.___

Lima Beans
Little Dot, No. 2 --- 3 10
Little Quaker, No. 10-14 00
Little Quaker, No. 1-- 1 95
a S — 2 80

No. 1
Deas of atc. No. 1... 1 65
Marcellus, No. 10 ---- 8 75

Red Kidney Beans
10 a»

 

String Beans
Little Dot, No. 2 ---. 3 45
Little Dot. No. 1 --.- 2 50

Little Quaker, No. 1. 2 00
Little Quaker, No. 2__ 3 00
Choice Whole, No. 10-13 25
Choice Whole No. 2_. 2 60
Choice Whole, No. 1-. 1 80
Cut, "No. 1) 222 10 75
ist Np 2 2 15
at. ie. 4 1 60
Pride of Mich. No. 2__ 1 75
Marcellus, No. 2 _._. 1 60
Marcellus, No. 10 --- 8 50
Wax Beans
Little Dot, No. 2 ---- 2 80
Little Dot, No. 1 ---. 2 10
Little Quaker, No. 2_-. 2 70
Little Quaker, No. 1_- 1 95

Choice Whole, No. 10-13 25
Choice Whole, No. 2__ 2 60
Choice Whole. No. 1.. 1 78

Plain or Sau. 85
6 00

TRADESMAN

Cnt. No; 30) 10 75
Mt IO: & 6 2 15
fut. Noe do 1 45
Pride of — oe 4D
Marcellus Cut, No. 10_ 8 50

Beets
Small, Na. 2% ------ 3
Etxra Small, No. 2 -_ 3
Fancy Small No. 2 -. 2 50
Pride of Michigan -_ 2
Marcellus Cut, No. 10_ 6
Marcel. Whole, No. 2% 1

Carrots
Diced, No. 2 ~-------- 1 40
Diced, No. 10 -------- 7 00
Corn
Golden Ban., No. 3. 3 60
Golden Ban., No. 2-. 2 60
Golden Ban., No. 10-10 75
Little Dot, No. 2 ---- 1 80
Little Quaker, No. 2. 1 80
Little Quaker, No. 1. 1 45
Country, Gen., No. 1. 1 45
Country Gen. No. 2_- 1 80
Pride of Mich., No. 5- 5 20
Pride of Mich., No. 2. 1 70
Pride of Mich., No. 1- 1 35
Marcellus, No. 5 ---- 4 30
Marcellus, No. 2 ---- 1 40
Marcellus, No. 1 -.-. 1 15
Fancy Crosby, No. 2.. 1 80
Fancy Crosby, No. 1_- 1 45
Peas
Little Dot, No. 2 ---- 2 60
Little Dot, No. 1 ---- 1 80
Little Quaker, No. 10 12 00
Little Quaker, No. 2-- 2 40
Little Quaker, No. 1_- 1 65
Sifted E. June, No. 10-10 35
Sifted E. June, No. 5-- 5 75
Sifted E. June No. 2_- 2 00
Sifted E. June, No. 1__ 1 40
Belle of Hart, No. 2_. 1 40
Pride of Mich., No. 10. 9 10

Pride of Mich., No. 2-_ 1 75
Gilman E. June, No. 2 1 40
Marcel., E. June, No. 2 1 40
Marcel., BE. June, No. 5 4 50
Marcel.. E. Ju., No. 10 7 50
Templar E. Ju., No. 2.1 35
Templar E. Ju., No. 10 7 00

, Pumpkin
Noe. 30 oo 5 50
We: 24 1 80
Pe ee 1 45
Marcellus, No: 10 —._- : 50
Marcellus, No. 2% --- 1 40
Marcellus No. 2 ----- 1 15
Sauerkraut
RO. 10 00
NO: SY: 22 1 60
NO 2 oe 1 25
Spinach
No: 236 2 2 50
No. Ss 1 90
Squash
Boston, No. 3 -------- 1 80
Succotash
Golden Bantum, No. 2 2 75
Little Dot, No. 2 ---. 2 55
Little Quaker -------- 2 40
Pride of Michigan ---. 2 16
Tomatoes
No: 40) 2 6 50
Noe: 2% 2 2 35
No.2 2 1 65
Pride of Mich., No. 2% 2 25
Pride of Mich., No. 2_. 1 50

CATSUP.,
Beech-Nut, small --.. 1
Beech-Nut, large ---- 2
Lily of Valley, 14 oz... 2
Lily of Vailey, % pint 1 65
Sniders, 8 0z. ~------- 1
Sniders, 16 oz. 2
Quaker, 10 oz. 1
Quaker, 14 oz. 1
Quaker, Gallon Glass 12 00
Quaker, Gallon Tin -_ 7 25

CHILI SAUCE
Snider, 16 oz.
Snider, 8 oz. ~--------
Lilly Valley, 8 oz. -- 3 =

eo
o

 
 
 
  
   
 

Lilly Valley, 14 oz.
OYSTER COCKTAIL
Sniders, 16 oz. ~----- 3 15
Sniders, 8 oz. ------ 2 20
CHEESE
Roquefort -------------- 62
Pimento, small tins.. 1 65
Wisconsin Daisy ----_-- 14
Wisconsin Flat -_----~- 24
New York June ------- 34
Sap Sago ------- 40
Brick 22. 23
Michigan Flats — 24
Michigan Daisies — _ 24
Wisconsin Longhorn —~ 24
Imported Leyden -- 28
1 lb. Limburger ----- __ 30
Imported Swiss --.----- 58
et Pimento Loaf -- 31
raft American Loaf -_ 29
Kraft Brick Loaf —----- 29
Kraft Swiss —_ See 35

wise, % ib. -_ 2 36

CHEWING GUM
Adams Black Jack --.. 65
Adams Bloodberry ---- 65

Adams Dentyne
Adams Calif. Fruit -- 65

Adams Sen Sen ------ 65
Beeman’s Pepsin -~----- 6d
Beechnut Wintergreen
Beechnut Peppermint...
Beechnut Spearmint --
Doublemint -.-.-------- 65

Peppermint, Wrigleys -. 65
Spearmint,. Wrigleys -- 65
Juicy Fruit - --- 5
Krigley’s P-K

   

Droste’s Dutch, 1 “ge 8 50
Droste’s Dutch, % Ib. 4 60
Droste’s Dutch, % Ib 2 35
Droste’s Dutch, 5 lb. 60
Chocolate Apples -.-- 4 50
Pastelles, No. 1 ---. 12 60

Pastelles, % Ib. See 6 60
Pains De Cafe ~--.--- 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles ----.. 15
1 Ib. Seid Tin Bon
Se a a 8 00
7 OZ. | Rose Tin Bon
Se ee 9 00
13 oz. Crane De Cara-
Os oe 20
12 oz. Rosaces ------- 10 80
% lb. Rosaces -..----- 7 80
¥%, lb. Pastelles —------ 3 40
Langnes De Chats -. 4 80
CHOCOLATE
Baker, Caracas, %s ---- 37
Baker, Caracas, 4s ---. 35
SLOTHES LINE
Femp, 50 ft. --. 2 00@2 25
Twisted Cotton,
60 fi. 3 50@4 00
Braided, 50 ft. ~----__ 25

Sash Cord ----.. 2 85@3 00

COFFEE ROASTED
Blodgett-Beckley Co.
Old Master: 40

Lee & Cady
1 Ib. Package

 

30

18

32

edrow a
Morton House -------- 39
TOR ee 31
Rover Club 2. 27
Sinporiel oe 41
Majestic . 2.2. 35

Boston Breakfast Blend 28

McLaughlin’s Kept-Fresh

 

M. Y., per 100 _----- 12
Frank’s 50 pkgs. -. 4 25
Hummel’s 50 1 Ib. 10%

CONDENSED MILK
Leader, 4 doz.
Eagle, 4 doz.

MILK COMPOUND

Hebe, Tall, 4 a ~-- 4 50
Hebe. Baby, 8 doz. -. 4 40
Carolene. Tall, 4 doz. 3 °
Carolene, Baby ------ 35

EVAPORATED MILK

 

(ame. Tal 2 10
Page, Baby --------.. 00
Quaker, Tall, 4 doz.__- 3 75
Quaker, Baby, 2 doz. 3 65

Quaker, Gallon, % doz.
Carnation, Tall, 4 doz.
Carnation, Baby, 8 dz.
Oatman’s Dundee, Tall
Oatman’s D’dee, Baby
Every Day, Tali —---
Every Day, Baby ----

Ze hide x
be
°

August 27, 1930

Pet; Pall <2. 4 20
Pet, Baby, 8 oz. -... 4 10
Borden’s Tall —__.___- 4 20
Borden’s Baby -__.-_- 4 10
CIGARS
Alvedale: 2) eo: 35 00
Havana Sweets -__.. 35 UL
Hemeter Champion__ 37 6u
Canadian Club -____. 35 vv
ktobert Emmett --.. 75 00
Tom Moore Monarch 15 00
Webster Cadillac -... 75 tu

Webster Astor Foil. 75 uv
Webster Knickbocker 95 uv
Webster Albany Foil 95 ut
Bering Apollos ._____ 95 vv
Bering Paimitas __ 115 w
Bering Diplomatica 115 vv
Bering Delioses -__. 120 00
Bering Favorita .... 135 vv
Bering Albas  __.___ lbu vu
CONFECTIONERY

Stick Candy Pails
Pure Sugar Sticks-600c 4 0(
Big Stick, 20 lb. case 1)
Horehound Stick, 6c -. 18

Mixed Candy

Kindergarten —_._..____

ACR GE od li
French Creams -...--_- lo
Paris Creams  ___.-_.__- 16
Grocers 26. oe lL:

Fancy Chocolates
5 lb. boxes
Bittersweets, Ass’ted 1 75
Milk Chocolate A A 1 S
N.bble Sticks  -.__. 17
Chocolate Nut Rolls — 1 Fe

Magnolia Choc —_.__. 26
Bon Ton Choc. -..___ 1 ov
; Gum Drops Pails
PA ee lb
Champion Gums -..... =
Challenge Gums —-___..
Jelly Strings  --.._-. eb 18

Lozenges Palis
A. A. Pep. Lozenges ._ 1a
A. A. Pink Lozenges -. lv
A. A. Choe. Lozenges... 15
Motto Hearts -.-.....__ 19
Malted Milk Lozenges _. 21

Hard Goods Pails
Lemon Drops —...-..... ig
O, F. Horehound dps.__ 10
Anise Squares  _......_ 1d
Peanut Squares —.____ li

Cough Drops Bxs
Putnam's 2000 1 36
Smith Bros, -.--..... 1 66
Luden’s  _......-i..... 1 §8

Package Goods

Creamery Marshmallows
4 oz. pkg., 12s, cart. 85
4 oz. pkg., 48s, case 3 40

j Specialties
Pineapple Fudge ~~. 18
Italian Bon Bons _..._ 17
Banquet Cream Mints. 23
Silver King M.Maliows 1 3.
Handy Packages, 12-10c 80

COUPON BOOKS
50 Economic grade 3 50
100 Economic grade 4 50
500 Economic grade 20 w
1000 Economic grade 37 5v
Where 1,000 books aie
ordered at a time. speciai-
ly printed front cover is
furnished withovt charge

CREAM OF TARTAR

6 1D. Doses ee ae
DRIED FRUITS
Apples

N. Y. Fey., 50 lb. box 16%
N. Y. Fey., 14 oz. pkg. 16

Apricots
Evaporated, Choice __.. 19
Evaporated, Fancy ---. 28
Evaporated, Slabs -__-. 18

Citron
16:1. Doe 2 40

Currants
Packages. 14 oz --.- 18
Greek, Bulk, Ib. ------ 15

Dates
Dromedary, 36s ~.---- 6 76

Peaches
Evap. Choice ~--------- 19
Maney... SS eee 22

Peel :
Lemon, American -.--- 30
Orange, American ----- 36
Raisins

Seeded, bulk ---_---.
Thompson's s’dless blk 07%
a s seedless.

California Prunee

5 lb. boxes__.@09
. boxes__@10
. boxes._@10%
ib. boxes-_@11%
. boxes__@16
. boxes._.@18

 

¢ :

hee ,
atl

 

& OA
e e
thy
a Ge
* e
&
a

August 27, 1930

MICHIGAN

TRADESMAN

 

Hominy
Pearl, 100 lb. sacks -_

Macaroni
Mueller’s Brands

9 oz. package, per doz. 1 30
9 oz. package, per case 2 6
Bulk Goods
Hibow, 20: 1p. 2 6%@8
Egg Noodle, 10 Ibs.  __ 1¢
Pearl Barley
GOOG 00
Barley Grits  --_-_--__ 5 00
Chester: 26 ooo 3 76.
Sage
Bast  [nidte: 220 td
Tapioca
Pearl. 100 lb. sacks __ 069
Minute, 8 oz., 5 doz. 4 U5
Dromedary Instant —. 3 50
Jiffy Punch
3 doz. Carton ....._.. 2 26

Assorted flavors.

FLOUR
Vv. C. Milling Co. Brands
Daly Witte 6 a
Harvest Queen ________
Yes Ma’am Graham,

506) Soo oe 2 20
Lee & Cady Brands
American Eagle ______ 6 70
Home Baker 92 5.75

FRUIT CANS
Mason
F. O. B. Grand Rapids
FIO “OIn’ oo 7 50

MHS Pen 7 75
One quart: 9 10
Halt ealion™ 12 15
Ideal Glass Top

Hall pint 30S uc
Ona pint 2: 9 50
One quart 220.02. : qi

Half gallon —_______-_ 15 40

GELATINE

Jell-O, 3 doz. -.....__ 2 85
Minute, 3 doz. -_._-. 4 05
Plymouth, White __-. 1 55
Quaker, 3 doz. ______ 2 25

SURESET PRODUCTS
Made in Grand Rapids

 

Sureset Gelatin Des-
Bert; 4: doz. 2.52... 3 20

JELLY AND PRESERVES
Pure, 30 ib. pails ____ 3 30
Imitation, 30 lb. pails 1 85
Pure, 6 oz., Asst., doz. 90
Pure Pres., 16 oz., dz. 2 40

JELLY GLASSES
8 oz.. per doz. __._____

OLEOMARGARINE
Van Westenbrugge Brands
Carload Distributor

   

Best Foods
Nucoa, 1 Ib. =... 20%
Nucoa, 2 Ib. —-._.__- 20
Wilson & Co.’s Brands
eo
Certified: 2 oo 24
1 URGE ANAT ca RMR eer use 13
Special Roll io. 19
MATCHES
Diamond, 144 bok 4 25
Searchlight, 144 box__ 4 25

Unio Ked Label, 144 bx 4 Zu
Vnio Biue Tip, 144 box 5 vu

Ohio Blue Tip. 720-1c 4 00
*Reliable, 144 -__-_--- 3 15
*Wederal, 144 -___---- 3 95

Safety Matches
Quaker. 6 gro. case___ 4 25

NUTS—Whole
Almor.ds, Tarragona. 25
Brazil, New 1
Fancy Mixed
Filberts, Sicily 2
Peanuts, Vir. Roasted 11
Peanuts, Jumbo, std. 18

Pecans, 3, star ______ 25
Pecans, Jumbo --_-___ 40
Pecans, Mammoth  -. 50
Walnuts, Cal. ____ 27@29
Hickory: 222 ee 07

Salted Peanuts
Bech ees

Fancy, No. 14
Shelled

Almonds Salted -_______ 95
Peanuts, Spanish

12>: 1b. bags 22022022. 12

Wilberts 2c es 32

Pecans Salted -._..___ 82

Walnuts Burdo ______-_ 62

MINCE MEAT
None Such, 4 doz. ___ 6 47
Quaker, 3 doz. case __ 3 50
Libby. Kegs, wet, lb. 22

OLIVES
4 oz. Jar, Plain, doz.
10 oz. Jar, Plain, doz.
14 oz. Jar, Plain, doz
Pint Jars, Plain, doz.
Quart Jars, Plain, doz.
1 Gal. Glass Jugs, Pla.
5 Gal. Kegs. each ____
3% oz. Jar, Stuff., doz.
6 oz. Jar, Stuffed, doz.
9% oz. Jar, Stuff., doz.
1 Gal. Jugs, Stuff., dz.

nwn Ne op mp
oo
S

PARIS GREEN

 

Bel Car-Mo Brand

24 1-). Ting 2s 4 70
8 oz., 2 doz. in case _. 2 90
1b tb. patie 2
26 Ib, pails ooo

PETROLEUM PRODUCTS
From Tank Wagon
Red Crown Gasoline ._ 19.7
Red Crown Ethyl —__. 22.7
Solite Gasoline 22.7

in tron Barreis
Perfection Kerosine __ 14.6

Gas Machine Gasoline 38.1
Vv. M. & P. Naphtha__ 18.8

1SO-VIS MOTOR OILS
In tron Barrels

EAE ee 77.1
Medium 220220 771
FROGS 25 77.1
Mix. Heavy 225005. T71
larine
Iron Barrels
Rs ee 65.1
WRC 65.1
EEC 65.1
Special heavy -___.___ 65.1
Extra heavy --.-___. 65.1
Polarine ‘H?! 20-0. 65.1
Tranmission Oil _____ 65.1
Finol, 4 oz. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 30

Parowax, 100 Ib. -_.. 8.3
Parowax, 40, 1 Ib. _. 8.55
Parowax, 20, 1 Ib. _. 8.8

Pads
ree
rr

 

12 pt. cans 3 00
12 qt. cans 5 00

PICKLES
Medium Sour
5 gallon, 400 count —__ 4 75

Semdac,
Semdac,

Sweet Small
16 Gallon, 2250 ~____- 27 00
5 Gallon, 750 ________ 9 75

Dil) Pickles
Gal. 40 to Tin, doz._. 10 25
No. 2% Tins —-....... 2 25
$2 oz. Glass Picked__ 2 80
32 oz. Glass Thrown: 2 40

Dill Pickles Bulk

aU 2 26
16 Gal., 650 --..._____ 11 25
45 Gal., 1800 ~_---___ 30 00

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Battle Axe, per doz. 2 65
Torpedo, per doz. -._. 2 25
Tubs, 60 Count, fy. fat 5 50

POTASH
Babbitt’s, 2 doz. ---- 2 75
FRESH MEATS

Beef

ee
Top Steers & Heif. ____ 18
Good St’rs & H’f 15%@17
Med. Steers & Heif. __ 15
Com. Steers & Heif. __ 14

Veal
CO ee 18
Good 222 a 14
Medium (i200. 2b ss 11
Lamb
Spring Lamip) 2200 22
GOOG Sree as 20
Medium fs oer ee 16
DO se nS oe 14

 

Loin, med.

See ee 26

ROUGE eg oo
Shoulders: 2s 18
Spareribs ______ ae 14
Neck bones ... 06
Primates, Fo 14
PROVISIONS

Barreled Pork
Clear Back __ 25 00@28 00
Short Cut Clear26 00@29 06

Dry Salt Meats
D S Bellies __ 18-20@18-17

  

Lard

Pure in tierces ________ 13
60 Ib. tubs ____advance “%
50 Ib. tubs ____advance
20 Ib. pails ____advance %
10 Ib. pails ___.advance %
5 Ib. pails ____advance 1
3 Ib. pails ____advance 1]
Compound tierces ____ 11%
Compound, tubs _____ 12
Bologna 22 18
Hiver) 220623
Frankfort

ork
MCSE cee ee
Tongue, Jellied _______ 35
Headcheese ___._.__ 18

Smoked Meats
Hams, Cer. 14-16 Ib. @27
Hams, Cert., Skinned

IG-18 (he @26
Ham, dried beef
Cae as ee @40

ornia Hams _. ‘
Picnic Boiled =

Hams -_______ 20 @25

Boiled Hams @39

Minced Hams ______ @18
Bacon 4/6 Cert. 24 @31
Beef

Boneless, rump 28 00@36 00
Rump, new __ 29 00@35 00

Liver
eet 17
Canis Soe ey 55
Pork oe ee 10

RICE
Fancy Blue Rose ____ 5.65
Fancy Head _______ 07

RUSKS
Dutch Tea Rusk Co.
Brand.
36 rolls, per case ____ 4 2b
18 rolls, per case ____ 3 25
12 rolls, per case ____ 1 50
12 cartons, per case __ 1 70
18 cartons, per case __ 2 55
36 cartons, per case __ 5 00
SALERATUS
Arm and Hammer __ 3 75
SAL SODA
Granulated, 60 Ibs. cs. 1 35
Granulated, 18-24% Ib.
packages __________- 1 00
COD FISH
Middles --_..___._____ 20

Tablets, % Ib. Pure __ 19%
Gon oo ee 1 40

Wood boxes, Pure __ 30

Whole Cod --..______ 11%

. HERRING

Holland Herring
Mixed, Kegs --_____.
Mixed, half bbls. —___
Mixed, bbis. 17
Milkers, Kegs  -_____
Milkers, half bbls.

Lake Herring
% Bbl., 100 Ibs. ___ 6 50

Mackeral
Tubs, 60 Count, fy. fat 6 00
Pails, 10 lb. Fancy fat 1 50

White Fish
Med. Fancy. 100 Ib. 13 00
Milkers, bbls. ______ 18 50
K KK K Norway __ 19 5u
Sib. pallies 22 1 40
Cut Lunch —. 50

1
Boned, 10 lb. boxes __ 16

SHOE BLACKENING

2 in 1, Paste, doz. _._ 1 35
B. Z. Combination, dz. 1 35
Dri-Foot, doz. 2 00

Bixbys, Dozz. ___
Shinola, doz.

STOVE POLISH
Blackne, per doz. __
Black Silk Liquid, dz.
Black Silk Paste, doz.
Enameline Paste. doz.
Enameline Liquid, dz.
E. Z. Liquid, per doz.
Radium, per doz. ____
Rising Sun, per doz.
654 Stove Enamel, dz.
Vulcanol, No. 5, doz. 95
Vulcanol, No. 10, doz. 1 35

~~
w
o

 

DD eet et fet et et tt
oo
ol

Stovoil, per doz. _____ 3 00
SALT

Colonial, 24, 2 Ib. _-__ 95

Colonial, 36-1%  ______ £25

Colonial, lodized, 24-2 1 50

Med. No. 1 Bbis. ____ 2 85

Med. No. 1, 100 lb. bk. 95
Farmer Spec., 70 lb. 95
Packers Meat, 50 Ib. 7
Crushed Rock for ice

cream, 100 Ib., each 8%
Butter Salt, 280 Ib. bbl.4 24
Rlock, 50 lb. 4
Baker Salt, 280 Ib. bbl. 4 |
14, 10 Ib., per bale ___ 2 45
50, 3 lb., per bale ____ 2 60
28 bl. bags, Table _... tz.
Old Hickory, Smoked,

6-10 Ib.

 

‘Free Run’g, 32 26 oz. : 40

Five case lots -.___. 30
Todized, 32, 26 oz. __ 2 40
Five case lots ______ 30

BORAX
Twenty Mule Team

24, 1 Ib. packages __ 3 35
48, 10 oz. packages __ 4 40
96, % oz. packages __ 4 0U

CLEANSERS

 

80 can cases, $4.80 per case

WASHING POWDERS
Bon Ami Pd., 18s, box 1 90
Ron Ami Cake, 188 __1 62%
Brio: 85
Climaline, 4 doz.
Grandma, 100, 5c ~... 3 50
Grandma, 24 Large .. 3 50
Gold Dust, 1008 ---... 4 0

Gold Dust, 12 Large 3 20

Golden Rod, 24 -..__ 4 25
La France Laun., 4 dz. 3 60
Old Dutch Clean, 4 dz. 3 40
Octagon, 96s —_______ 3 94
Rinso, 408 ......... 3 30
Rinse: 246 2. 5 25
Rub No More, 100. 1v

OBS Se oe ae 3 85
Rub No More, 20 wg. 4 vu

Spotless Cleanser, 48,
OF Ome ee eae 3 85

Sani Flush, 1 doz. __ 2 25
Sapolio, 3 doz. ______ 3 15
Soapine, 100, 12 oz. _ 6 40
Snowboy, 100, 10 oz. 4 00
Snowboy, 12 Large __ 2 65
Speedee, 3 doz. ______ 20
Sunbrite, 50s  ________ 2 10
Wyandote, 48 ________ 4 75
Wyandot Deterg’s, 24s 2 75
SOAP
Am. Family, 100 box 6 10
Crystal White, 100 __ 3 85
Big Jack, 60s ________ 4 75
Fels Nantha, 190 box & 54
Flake White, 10 box 3 50
Grdma White Na. 10s 3 is
Jan Rose, 100 box ____ 7 &5
Wairy. 100 hex... - 40
Palm Olive, 144 box 10 50
Lava, 100 box ________ an
Octagon, 120 an

Pummo, 100 box ____
Sweetheart. 100 box __
Grandpa Tar, 50 sm.

Grandpa Tar, 50 Ige.
Trilhy Soap, 100. 10¢
Williams Barber Bar, 9
Williams Mug, per doz. 48

ArAvwwwrwwxnrs
=
>

SPICES
Whole Spices

Allspice, Jamaica ____ @40
Cloves, Zanzibar ___. @50
Cassia, Canton __ if

Cassia, 5c pkg., doz. @40
Ginger, African _____ @iy
Ginger, Cochin ______ @40
Mace, Penang —______ 1 39
Mixed. No. 1 220” @32
Mixed, 5c pkes., doz. @45
Nutmegs, 70@90 _____ @59
Nutmegs 105-110 __ @nra
Pepper, “Black 0s, 41

Pure Ground in Bulk

Allspice, Jamaica ____ @40
Cloves, Zanzibar ____ @58
Cassia. Canten ______ Moe
Ginger, Corkin: 2. @33
Mustard) 2500 es (W8z
Mace. Penane _______ 1 29
Pepner,: Black ~ 222: @43
INUEMIeR Sey @43
Pepper (White = 2" @57
Pepper, Cayenne ___ @40
Paprika. Spanish ____ @45

Seasoning

  

Chili Powder, 15¢ ____ 1 35
Celery: Salt. 3 oz. 92. af
NaBe 2 OF. 22 90
Onion Salt __ 1 35
GaUNe (228 Sool es 1 35
Ponelty, 31%: 07. = 93 95

Kitchen Bouquet ____ 4 50
Taaurel Leaves ______ 20
Marjoram. 1 oz. _____ 9°
Savory, }97. 0 90
Thyme, foz. 2. 90
Tumeric, 23% oz: 0. 9n
STARCH

Corn
Kingsford, 40 lbs. _. 11%
Powdered, bags ____ 4 50
Argo, 48, 1 Ib. pkgs. 3 60
Cream, 48-1 22 4 80
Quaker, 40-1 ______ 07%

Gloss
Argo, 48, 1 Ib. pkgs. 3 60
Argo, 12, 3 lb. pkgs. 2 62
Argo, 8 5 Ib pkgs. __ 2 97
Silver Gloss, .8, Is __ 11%
Elastic, 64 pkgs. ____ 5 35
Biser, (48200 3 30
Wicer. 50 lbe: oe 06

SYRUP

Cern

Blue Karo, No. 1% __ 2
Blue Karo, No. 1, 1 dz. 4 03
Blue Karo, No. 10 3
Red Karo, No. 1% .- 3
Red Karo, No. 5, 1 dz. 4 44
Red Karo, No. 10 4

as ose

Imit. Maple Flavor
Orange, No. 1%, 2 dz. 3 25
Orange, No. 5, 1 doz. 4 99

Maple and Cane
Kanuck, per gal.
Kanuck, 5 gal. can __ 6 5v

Maple
Michigan, per gal. __ 2 75
Welchs, per gal. __._ 3 26
COOKING OIL
Mazola
Pints (2 dons os ae 6 75
Quarts, 1 doz. 2252-2 6 25

Half Gallons, 1 doz. — 11 75
Gallons, % doz. 30

TABLE SAUCES

Lea & Perrin, large_. 6 00
Lea & Perrin, small__ 3 35
Peppenicn os 1 60
Royal Mint? 0 2 40
Tobasco, 2 0Z. ~-----. 4 25
Sho You, 9 0z., doz... 2 25
A~iy large 255226 4 75
Aik Sina oe ec 3 15
Caper, 2: O25 24222 3 30
EA

Blodgett-Beckley Co.
Royal Garden, % Ib... 75
Royal Garden, 4% lb. _. 17

Japan
Medium 2.20) =-- 35@35
Choice i ee 37@52
Faney 222 52@61
No. E NIDDS 222s Gees 54
1‘lb. pkg. Sifting ______ 14
Gunpowder
Choice, 220 40
aney 2s 47
Ceylon
Pekoe, medium _...____ 67
English Breakfast
Congou, medium _______ 28
Congou, Choice ____ 35@36
Congou, Fancy ____ 42@43
Oolong
Medium 222 39
Chotce 45
Nancy 26 50
TWINE
Coton, 3 ply cone _____ 40
Cotton, 3 ply Balls ____ 42
Wool, € ply 5 2 oes
VINEGAR
Cider, 40 Grain ________ 23

White Wine, 80 grain__ 26
White Wine, 40 grain__ 19

WICKING
No. 0, per gross ______ 80
No. 1, per gross _____ 1 25
No. 2, per gross _____ E50
No. 3. per gross _____ 2 30

Peerless Rolls, per doz. 90
Rochester, No. 2, doz. 50
Rochester, No. 3, doz. 2 00

Rayo; per doz 2 75
WOODENWARE
Baskets

Bushels, narrow band,
wire handles _____ 1 75
Bushels, narrow band,
wood handles ______ 1 80
Market, drop handle__ 90
Market, single handle. 95
Market, extra ¢° ” 1 60
Splint, larre 60: 8 50
Splint, medium ______ 7 50
Splint, small 6 50
Churns

Barrel, 5 gal., each __ 2 40
Barrel, 10 gal., each__ 2 55

3 ta 6 gal., per gal. __ 16
Pails

10 qt. Calvanized ____ 2 60

12 qt. Galvanized __ 2 85

14 qt. Galvanized ____ 3 10

12 qt. Flaring Gal. Jr. 5 00

10 qt. Tin Dairy ..___ 4 00

Traps
Mouse, Wood, 4 holes. 60
Mouse, wood, 6 holes. 70

Mouse, tin, 5 holes __ 65
Rat wood 22-2 2 1 00
Hat. Springs (22307 1 00
Mouse, spring ____ 30
Tubs
Large Galvanized ____ 8 75
Medium Galvanized __ 7 75
Small Galvanized _.__ 6 75
Washboards
Banner, Globe ________ 50
Brass, single a

Glass. single _.___
Double Peerless ______
Single Peerless ____
Northern Queen ______

WN AIWOAAN
or
=>

Universal 2:99) 20
Wood Bowls
13 in, Butter 2) | 5 00
15 in: Butter = 2 9 00
¥? Ins Butter 2. 00" 18 00
19 in. Butter 2 25 00
WRAPPING PAPER
Fibre, Manila, white 05%
No.1 Mibre:. 2 06%
Butchers PW 06%
WGralG ee i ee 07
Kraft Stripe 1) 09%
YEAST CAKE
Magic, 3 doz. ___ 2 70
Sunlight, G04 ae 2 70
sunlight, 1% doz. ___ 1 35
east Foam, 3 doz. __ 2 70

Jeast Foam, 1% doz. 1 35

YEAST—COMPRESSED
Fleischmann, per doz. ~30

 

 

 

30

 

MICHIGAN

TRADESMAN

August 27, 1930

 

MEN OF MARK.

 

Fred M. Breen, Detroit Candidate For
Lieutenant Governor.

I knew Freddy Breen as an orphan
boy at Traverse Point resort over thir-
ty years ago. He came to that resort
with relatives. He was never idle a
moment. - Any time he was not em-
ployed, he grabbed a good book and
perused it with care and thoroughness.
When he had finished it he could re-
late the facts therein set forth with
wonderful accuracy. I came to regard
the lad highly because of the faithful
manner in which he discharged every

 

Freddy Breen about 1900.

duty and the manner in which he
stored up his mind with useful informa-
tion the moment he had no task to
perform. Because I became interested
in the boy as a boy I have watched his
career since that time with singular
interest. I learned a few days ago that
he was in the political ring as candi-
date for Lieutenant Governor on the
Republican ticket, so I wrote him a
letter, requesting him to give me a
resume of his life, which he has done
and which | think | will print verbatim
because of its remarkable frankness.
If the mature man is as dependable as
he was as a boy—and I understood

 

Hon. Fred M. Breen in 1930.

such is the case—every word may be
accepted as Gospel truth.
E. A. Stowe.

 

In compliance with your suggestion
of Aug. 14, I will give you all the in-
formation that I have on the subject
matter, and you can use your better
judgment. Of course a fellow has no
modesty when he gets mixed up in
politics. A candidate is not only liable
to boast about himself, but it has been
said that he may even lie about facts.
I will try not, however, to get into the
extreme,

T was born on a farm near Cadillac

in 1886. Unfortunately, my father was
addicted to the excessive use of liquor
and deserted my mother with Six chil-
dren. I was the youngest, less than a
year old. We were committed to the
State Public School in Coldwater. On
account of my tender age I was re-
turned to my mother, who died when
I was thirteen. We have never heard
from my father. On account of extreme
poverty, I started to work in the fac-
tories in Cadillac when I was ten years
of age for 25 cents per day, working
on a number of occasions from 6
o'clock in the morning until 9 o’clock
at night. In the winter time I did
chores, such as janitor in lumber of-
fices, and milked cows. I succeeded
in graduating from Cadillac high
school and had the honor of being the
valedictorian of my class. (May not
be saying much for the other mem-
bers). Went to Big Rapids and estab-
lished a laundry agency for the Amer-
ican Laundry Co., Grand Rapids, and
picked up laundry nights, and thus
was able to work my way through
Ferris Institute, obtaining a knowledge
of stenography. I then returned to
Cadillac and became stenographer for
Hon. Fred C. Wetmore, now District
Attorney at Grand Rapids.

I studied law nights and spare time
and in 1910 successfully passed the
state bar examination with honors,
as I was one of four excused from the
oral examination, my written examina-
tion being of such a nature that I was
entitled to that consideration. That
year J] was elected Circuit Court Com-
missioner for Wexford county. In
1912 I conducted a2 strenuous campaign
for the office of Judge of Probate, as
I walked over the entire county and
visited practically every registered
voter, sleeping in barns or eating
wherever the conditions warranted. I
was elected. This situation created
considerable notoriety, because I had
been elected as the Judge of the Court
that had previously committed our
family to Coldwater, and that I was
the youngest judge in the United
States. [I was featured all over the
country by the Associated and United
Press. I was re-elected in 1916 and
1920. I was president of the Probate
Judge Association of Michigan. In
1912 Federal Judge Session appointed
me a United States Commissioner for
several counties in Northern Michigan.

In 1922 I resigned as Judge of Pro-
bate of Wexford county and United
States Commissioner and accepted a
position as a trust officer of one of the
Detroit trust companies, which I re-
signed in 1926. I have practiced law
since that time.

In 1927 I was appointed one of the
Public Administrators of Wayne coun-
ty, but resigned in 1929. In 1927 |
became a member of the Faculty of
the Detroit College of Law and have
been associated in this capacity since
that time. In 1929 together with sev-
eral Supreme Court Justices and attor-
neys of some of the Western States
I attended lectures in one of the Inns
of Court in London, England, and
later visited and studied legal condi-
tions in several of the countries of
Europe.

In 1913 I was married, and a decree

of divorce was granted in 1927 to me
upon a cross bill. The custody of our
two boys, ages now ten and thirteen,
was assigned to me until they will
reach the ages of seventeen years. I
am now unmarried.

I am a member of the Michigan and
American Bar Associations. In my

life insurance policies I am classified

as a total abstainer and no one has
observed the 18th amendment more
strictly than I have. However, I be-
lieve that if there should be a referen-
dum bill introduced in the Senate, and
a tie vote should prevail and the Lieu-
tenant Governor was called upon to
vote, I would vote to submit the ques-
tion to the people for determination;
I believe there must be an adjustment
of our general taxation system; a solu-
tion of the unemployment problem;
also an old age pension system should
be inaugurated something along the
lines of workmen’s compensation or
the school teachers’ fund, bearing in
mind that the foundation should be
created by those who are eligible and
divorced from taxation. The farmers
should get what was promised them;
the crime wave which is so prevalent
must be extinguished; and that we
should conduct our Government not
only on a pay-as-we-go-program, but
on a pay-as-we-can-afford schedule and
thus reduce our bonded expeditions.

Michigan was admitted into the
Union in 1837, and Wayne county dur-
ing this period of ninety-three years
has never had one of its candidates as
a Lieutenant Governor. Having lived
in what may be termed a rural district
until 1922, and in Detroit since that
time, I feel that I can not only repre-
sent Detroit, but the entire State in
the office of Lieutenant Governor.

——e -~__
When On Your Way, See Onaway.

Onaway, Aug. 26—While here take
a peep into the display window of A. G.
Schneider’s bakery and feast your
eyes upon that magnificent work of
art, a huge cake, large enough to fur-
nish the guests at a double wedding.
It isn’t the size, however, but the ex-
treme beauty and artistic ability dis-
nlayed which is attracting so much
attention. You just cannot get by it.
On the surface is portrayed Black
Lake, showing radiant colors on its
mirror-like surface, while its shores are
fringed with trees and beautiful foliage
of green. Spiral scrolls in graceful
curves on each of its corners support
the huge cake, while across its entire
front in gold letters nicely executed,
the words “By the way, when on your
way, see Onaway.’”’ The city slogan
will surely remain indelible on the
minds after gazing upon this cake.

For the first time in my life I had
an opportunity to witness a barn rais-
ing. Have always wanted such a
chance, having heard of the excitement
attending such an event, also the skill
required in order to perform such a
difficult task. On the farm of Henry
Gilespie, adjoining the city limits of
Onaway, there was a real barn raising
last Thursday. I was there. I didn’t
help raise the barn, but did arrive just
in time to receive an invitation to din-
ner. Seated at a long table, out under
the shade of apple trees, were about
thirty-five husky, sun-tanned men do-
ing justice to a dinner that only the
farmers’ wives know how to prepare.
After the meal no’ time was lost in
carrying the long square-framed tim-
bers up on to the first floor of the
barn, resting on the high basement
wall. And such timbers are scarce
nowadays too. The work of joining

the tenons into the mortices progressed
rapidly, the. boss carpenter having per-
formed his work to a nicety. The
braces being placed in position and
the big wooden pins driven, then came
the big lift. All hands: Yo-hee! and
up one big section of the frame goes
with every “Yo-hee!” until it stands
perpendicular and is braced. Here is
exhibited the skill and agility of some
of the workmen seen running along
the big timber away up in the air;
climbing ropes, driving pegs and per-
forming work that would try the skill
of an acrobat. One big section up
three more followed, everybody work-
ing like beavers, when came the huge
task of placing the big long plates in
position, then the purline plates to sup-
port the rafters for the big hip roof.
A lot of work indeed for one day,
seemingly enough for a whole week
and what a barn this will be when
completed. And what an addition to
the farm, bespeaking thrift and suc-
cessful energy, with the satisfaction of
knowing that the stock will enjoy the
comforts of the spacious, well-lighted,
stone basement while overhead is
stored, high and dry, and nicely ven-
tilated, the sweet clover, hay and other
grain crops for the long winter.

What was noticeable in particular
about this successful barn raising event
compared with the accounts of old-
time _conditions, was the absence of
intoxicating liquor. What a relief.
Every workman in his right mind:
clean, clear-headed. sane and free from
all the disagreeable features attending
where liquor is served.

Success to Henry Gillespie, his wife
and his healthy children, and may they
live long to enjoy the fruits of their
labor and set an example for others to
follow in an honest health giving pro-
fession, for such farming is. May we
have more such men. .
Squire Signal.

—_2-._
Downstairs Buying Difficult.

In view of the absence of distress
stocks of merchandise, buyers for
basement departments are having no
easy time of it at present. A mer-
chandise executive who keeps very
close tabs on the market said the of-
ferings available at present are great-
ly under a wear ago. Not only does
the paucity of goods hamper these
buyers, but the competition from the
upstairs sections of their own stores is
steadily growing. The commodity de-
cline has brought the latter sections
down very close to the former border
line of price between the two. store
divisions. In some instances the same
merchandise is being bought for hoth
divisions,

. —§$tr~+-____
Enquiry Into Quantity Discount An-
nounced.

The Robert Bookings Institution 0;
Washington, D. C., an endowed educa-
tional and _ research organization at-
tended by graduate students in the so-
cial sciences, announces its intention
of undertaking an investigation of
price differentials in the food trades,
with particular attention to quantity
discounts. Although quantity  dis-
counts are universaHy given, it is
pointed out, there has been little at-
tention given to the economic prin-
ciples and social results involved.

The investigation is being under-
taken at the request of the grocery
trade practice conference.

222
Alva LaSalle, dealer in general mer-
chandise at Crystal, renews his sub-
scription and writes: “Keep on send-
ing the Tradesman,”

 

 

>

 

 

 

An OP MD DN wee DB be oD 1 Ce

7 wel ee

Cs a eRe

 

 

 

 

August 27, 1930

Now Is Time To Buy Your Own

Store. :
(Continued from page 21)
real estate to assure that business free
rent he is ‘taking a course that will give
him far more wealth than he would be
likely to ‘have if he continued to pay
rent. It is coming to be more and
more obvious that a retailer must be-
come independent of landlords if he
is to prosper. The largest stores own
the buildings in which they do busi-
ness. Many of the smallest stores that
are really successful also own the
‘buildings in which they do business.
The United Cigar Stores company op-
erates a real estate department pri-
marily for the purpose of getting free
rent for its stores. In a city of 200,-
000 population there are five depart-
ment stores. Four of these own the
buildings in which the stores are lo-
cated. One store is operated in rented
space. This store is constantly going
through receiverships and changing
ownership. Apparently, the fact that
it has to pay rent rather than owning
the building has something to do with
its inability to compete with the other
stores.

The moment it is known that a man
owns the building in which he does
business, the credit standing of that
man rises. It is taken for granted
that he is a safer risk than a man who
is paying rent. In fact it is the same
when the meat dealer is extending
credit. He considers it safer to ex-
tend credit to home owners ‘than to
those who are paying rent.

The greatest advantage of all, how-
ever, is that owning “the property
keeps down expenses. Of course taxes
will go up as property values go up.
Though the rate remains the same the
property is assessed at higher values.
Yet there is a final net profit to the
owner in the process. He can collect
higher rents for space that he rents
and he can always obtain a_ higher
price for the property in case he wants
to sell it.

The average meat dealer who is at
all successful can buy the property on
which he is doing business. The fact
that he has not done so in the past
is often due to lack of realization of
the importance of doing so. If he can-
not buy the property where he is now
located because the landlord will not
sell, there is property near by which
fhe can purchase. That property may
be the adjoining property. It may be
vacant land, it may have buildings on
it that can be remodeled into stores or
it may already ‘have store buildings on
it. Usually he does not have to move
very far from his present location in
order ‘to own the building in which he
is doing business.

It is usually not nearly as difficult
a matter to finance the deal as one
might expect. If the property is al-
ready heavily mortgaged, and plenty
of such property can be found, then
after the present mortgages are taken
over, there is not a very large amount
to pay the present owner. Some own-
ers need some ready ‘cash so badly that
they will take a surprisingly small
down payment and notes or a third or
fourth mortgage for the balance. They
are so heavily loaded with real estate
that it is a relief to them to get some
of the burden off their shoulders,

MICHIGAN

There are men who have sufficient
equity in enough property to make
them quite wealthy provided the
money representing this equity was in
ready cash but who since the latter
part of 1929 have found it difficult to
get hold of enough cash to meet the
financial obligation on their real estate
and leave enough balance to pay their
living expenses. Notes coming due
monthly over a period of a year or so
are just as valuable to them at the
present time as the actual cash those
notes represent. It is a case of hav-
ing a cash income on which they can
rely. Att the present time a good por-
tion of their property is not bringing
in any income. Stores and houses are
vacant and neither tenants nor buy-
ers can be found.

It is because there are so many men
situated exactly like this that every
meat dealer is likely to be able to pur-
chase business property for his place
of business on much easier terms, on
terms that will be easily within ‘his
reach, than he will be in a couple of
years when the real estate market will
at least be more active than it is at
the present time. Therefore, this is
the proper time for every butcher to
look around and secure that property
which he can buy and which he needs
in order to insure free rent for his
business in the years to come.

Wise business men are doing this.
The fact that they are will make the
year 1930 the most profitable in all
their business career because each and
every year afterwards they will be
making a profit on the transaction that
they put through in 1930. Men with
less foresight are waiting and either
will continue to pay rent or pay high
prices for the real estate they buy.

J. E. Bullard.
—_>-~»____
Figuring a Long Way Round For
Margin.
(Continued from page 20)

Men who have a record of success are
to be congratulated, of course, and
credited with their accomplishment.
But the other side of the picture is
this: That success takes time, and
men who have been working along
certain lines in making money are al-
most sure to get “sot” in their ways
more or less.

As we attain a measure of accomp-
lishment we are all liable to let down
a bit on our efforts. The coming of a
measure of ease tends to make us
more or less self-satisfied, even if un-
wittingly so. The ways that were
good yesterday are assumed to be
sound to-day. ‘Before we know it, we
are operating on out-of-date lines. We
feel competition pressing on us; and
maybe we do not sense the fact that
we are falling back in the procession
until it is too late to catch up again.

It is a splendid sign in this man’s
case that he is open minded, ready to
read of and digest business plans and
schemes that are new to him. Let
him, then, take the counsel I suggest
with those who are familiar with his
business and environment. He can do
this while bearing in mind whatever
he may have found valuable in my
book or in what I now write. This
process cannot possibly harm his busi-
ness and it is almost certain to result
in substantial benefit.

TRADESMAN

There are other points in this mer-
chant’s communication which are so
up to the minute in general interest
that I shall write further thereon, and
it is encouraging to note from what
he writes that he feels apprehensive of
the future. For the man who looks
ahead with foreboding—not in the
dream-world of too many of us as we
get older—is pretty likely to find his
way out. It is a real pleasure to give
such men a hand. Paul Findlay.

—_2 + ._____
Eliminating Waste in the Agricultural
Field.

All indications point indisputably to
the fact that agriculture is rapidly fol-

lowing industry in achieving such
fundamental changes within its own
structure as will tend to eliminate
waste.

In agriculture the pressure of com-
petition has compelled a constant ef-
fort to meet changing consumer tastes
and demands, the adjustment of pro-
duction methods to lower prices, the
development of individual types of
products, and. the seeking of industry-
wide co-operation in stabilizing produc-
tion of staple commodities. Emphasis
is now being directed at market analy-
sis. New machinery of distribution is
being brought into use. The cost per
unit of production is being lowered.
There is a tendency toward a greater
accumulation of capital and larger
units of production.

The reconstruction and readjustment
of ‘the mechanics and operation of such
a huge industry as agriculture, includ-
ing changed methods of production,
standardization, finance and credit, as
well as distribution, which means the
task of industrializing agriculture, can-
not help but do for agriculture what
has been done for industry. With in-
dustrialization there always comes the
elimination of waste—the largest sin-
gle factor in high costs and low profits
—the more profitable use of culls the
development of by-products and the
more economic use of orchard and field
equipment. Individually it is difficult
for the average farmer to cope with
the problem of waste to any great
degree.

The question of the disposal of sur-
plus can only be solved through co-
operation or consolidation. Develop-
ment of by-products is a matter of
economic as well as consumer demand.
It is our belief that the American
farmer, aided ‘by the Federal Farm
Board and the educational institutions
at his command, will solve this prob-
lem. If he does not do it economic
pressure will bring it about through
industrialization, for the production of
food must continue and invested cap-
ital must pay dividends.

Z. H. Hecke.

——_>+.____
Items From the Cloverland of Michi-

gan.
Sault Ste. Marie, Aug. 26—The fine
weather still continues and the arrival

Do You Wish To Sell Out!
CASH FOR YOUR STOCK,

Fixtures or Plants of every

description.

ABE DEMBINSKY

Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich
Phone Federal 1944.

 

31

of tourists in larger numbers is noted.
D. Morrison, proprietor of the oil sta-
tion on U S 2, where the highway
from ‘St. Ignace turns onto the Pick-
ford road, known as Rock View, says
that never before has the travel been
so great as it has been during the past
three weeks. This increase seems to
be due to the fact that times are get-
ting better since the factories are
starting up production again and work
is more plentiful, creating a better
feeling. The hay fever tourists are also
spreading the good news of our de-
lightful climate. A prominent doctor
from Toledo stated to-day that he has
been stopping here for the past month
and has not had had any fever. He ex-
pects to stay another week. He has
been coming here for the past twenty
vears and says he does not know of
a place any better than the Soo.

Alex. Atkins, one of the superintend-
ents of the poor, Mrs. Atkins and Mr.
and Mrs. James York, keepers of the
county poor farm, will attend the con-
vention to be held at Kalamazoo next
week, and will present an invitation in
behalf of the board of supervisors, the
city commission and the Chamber of
Commerce to bring the convention for
1931 to the Soo.

A Groesbeck-for-Governor commit-
tee for Chippewa county was formed
here last week with A. W. Dawson
honorary chairman and John Merri-
field chairman. Looks as if Groesbeck
is going over big here, as he has done
much for the Upper Peninsula in help-
ing to get good roads and making
many friends who are working in his
behalf.

Francis H. Freeborn, aged 61, one
of the well-known veteran engineers
of the Soo line, died at his home here
Saturday. He had been a locomotive
engineer for the past thirty-three
years, of which he served seventeen
years for the Soo line. He is survived
by the widow, three brothers, one
sister and three sons. He was a mem-
ber of the Masonic order. Services
were held in the Methodist church.

Alf Richards, the popular ice man,
celebrated his 65th birthday last Sat-
urday, entertaining several of his many
friends at a banquet. Alf is still going
strong and is in the pink of condition,
looking more like a man of 50. He
says that hard work and early to bed,
as well as early rising, is the secret to
a healthy and long life.

It is foolish, declares a banker, to
keep any large sum of money about
the house. We should call it impos-
sible. William ‘G. Tapert.

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

GROCERY FOR SALE—Clean up-to-
date grocery stock and fixtures, located
on main street, Fremont, Mich. Reason
for selling, poor health. Inquire Ben
Cook, Fremont, Mich. 324

FOR SALE—Lunch room and business.
Owner selling on account of going South
for health. Harry O. Moore, 508 S. Bur-
dick St., Kalamazoo, Mich. 322

For Sale—Bowling alleys. Six Bruns-
wick-Balke alleys, first-class condition;
six poo! and billiard tables. Central lo-
eation, Lansing, Michigan. Good busi-
ness. For particulars, address Kent
Storage Co., Grand Rapids, Mich. 312

 

 

 

 

 

 

I OFFER CASH!
For Retail Stores—Stocks—
Leases—all or Part.
Telegraph—Write—Telephone

L. LEVINSOHN
Saginaw, Mich.
OK) ta em ae rA ch id
Established 1909

 

 

Ea a

 

 

 

CRN ag

 

 

MICHIGAN

TRADESMAN

August 27, 1930

 

 

CRANDALL’S COLLAPSE.

His Personal Mercantile Career Cut
Very Short.

The Tradesman has finally succeeded
in obtaining a partial list of the mer-
chandise creditors of E. A. Crandall,
who engaged in the grocery business
at 1229 Madison Square (Grand Rap-
ids) about two months ago, was finan-
cially embarrassed from the day he
opened and now faces the possibility
of paying his merchandise creditors
fifty cents on the dollar. As he kept
no books and conducted the business
without keeping any records of pur-
chases or payments, the list of cred-
itors herewith submitted is about
$1,250 short of the grand total, which
amounts to $11,000. In addition to the
merchandise indebtedness, he owes
$12,000 on $18,000 worth of fixtures
which he installed with the prodigality
of a Croesus. The stock inventories
about $6,800 and the good book ac-
counts are estimated at $1,200, making
the mercantile assets approximately
$8,000. All of the fixtures were bought
on contract. If they are returned to
the original owners—which would be
a mighty good thing for the owners
to do—that wiil leave the $8,000 of
assets to meet $11,000 indebtedness,
which would mean about fifty cents
‘on a dollar for the creditors. The store
is being kept open by the Grand Rap-

ids Credit Men’s Association, which is’

acting as receiver of the property. O.
E. Munn is in charge of the store un-
der the direction of the receiver. The
incomplete list of merchandise cred-
itors is as follows:

Millis & Healey, Grand Rapids ____$ 12.64
Jennings Mfg. Co., Grand Rapids_. 63.97
Salada Tea Co., Boston ___-__--~--- 72.63
Amsterdam Broom Co., Amsterdam,

a es ee 61.50
Booth Fisheries Co., Charlevoix __ 37.05
Burr Fiower Shop, Grand Rapids__ 32.00
Atiantes Sales Corp., Rochester,

BN aes ee es 256.90
Jacob Bruggema, Grand Rapids 39.60
Beechnut Packing Co., Canajoharie, os as

ee eee 7.8%
Battle Creek Food Co., Battle Cr’k 98.31
i. Cross: Grand Rapids .._.______.. 144.00
Angelus Campfire Corp., Chicago -_ 22.98

Crescent Macaroni Co., Davenport,

pe seg ets oe we Pach le ana apo
Forbes, Grand Rapids
Cincinnati Fruit & Ex. Co., Cincin. 41.25
Merchants Service Bu.. Grand Rap. 25.00
Fisher-Drummond Co., Grand Rap. 8.50

Farmers Co-op. Creamery, Conklin $1.13
Fleischmanp Co., Grand Rapids __ 363.97
G. R. Press. Grand Rapids —------- 130.20
G. R. Herald, Grand Rapids -__--- 108.60
Gilders Elect. Co., Grand Rapids_-_ 7.28
G. R. Paper Co., Grand Ranids __-_ 116.12
Grinnell Row Co., Grand Rapids -_ 50.52

G. R. Coat & Avron Co., Grand R. 17.94
G. R. Assoc. of Commerce. Grand R. 14.59
G. R. Packing Co., Grand Rapids__

J. K. Hilton. Grand Rapids
H. J. Heinz Co., Grand Rapids __ 111.65

Handy Whacks Co., Grand Rapids 55.00
Hills Bros Co., Chicago ~~-------- 50.70
Hekman Biscuit Co., Grand Ravids 25.97
Halloran Detective Agency, Gr'd R. 6.20
J. Hale & Sons, Ionia —___-_ oe 45.25
J. S. Hoffman Co., Chicago —_--~- 53.09
Businss Mens Letter Shon, G. R. 30.00
Herrud & Co.. Grand Rapids -_-__ 33.26
J. H. Leslie & Co., Chicago -_-__- 34.50

Francis H. Leggett & Co., New Y. 186.19
Kent Printing Co.. Grand Rapids 125.25
E. F. Kemp. Sommerville, Mass. _-
La Choy Products Co.. Detroit _-._ 118.30
Kent Awning & Tent Co., Grand R. 79.00
Wm. C. Klumpp, Grand Rapids __
Blue Valley Creamery. Grand Rap.
Leitelt Iron Works, Grand Rapids 177.34

Joe Lewe Corp., Chicago — _-----~- 18.72
Knape & Vogt Mfg. Co.. Grand R. 30.16
Madison Sa. Hardware, Grand Rap. 43.69
Merchants Service Bu., Grand Ran. 25.60

Madison Sq. Advertiser. Grand R. 231.00
Oatmon Milk Co.. Dunde. Tl: ---. 30.50
National Candy Co., Grand Rapids 6.61
Proctor & Gamble. Detroit f
Prost & Calohon. New York City. 26.38
Go. B. Reader, Grand Rapids ___-
Mich. Bell Tel. Co.. Grand Ranids 151.50
National Cash Register Co., G’d R.
Skeilv Chapman Co., Chieago ____ 142.41
Srade Tire Co., Grand Ranids -___
Spears Lumber Co., Grand Rapids
Steele Wedeles Co.. Chicago —__-~_- 662.18
Schust. Co... Chicazo: —_..-_-_.-__-_ 155.96

Bixby Office Supply Co., Grand R. 96.34
Consumers Power Co., Grand Rap. 42.02

Lee & Cady, Grand Rapids ______ 3,302.63

Booth Fisheries Co., Charlevoix -_ 7.90
Tish-Hine Co., Grand Rapids ___. 42.53
Tea Garden Products Co., Seattle 52.15
Tanglefoot Co., Grand Rapids -_-- 18.10
Tozgan Stiles, Inc., Grand Rapids —. . 19.68

Rademaker Dooge Co., Grand Rap. 115.41

Rebentisch Motor Co., Grand Rap. 15.45
Henry D. Wilson, Grand Rapids __ 31.82
Woodhouse Co., Grand Rapids -___ 20.50
Wolverine Spice Co., Grand Rapids 85.04
Star Transfer Co., Grand Rapids - 4.49

Hecht Produce Co., Grand Rapids 406.17
I. Van Westenbrugge, Grand Rap. 132.51
Van Den Brink & Son, Grand Rap. 33.12
C. W. Mills Paper Co., Grand Rap. 75.83

G. R. Paper Co., Grand Rapids _- 207.73
Central Mich. Paper Co., Grand R. 31.25
Van Driele & Co., Grand Rapids__ 80.45

: : $9,750.11
The list of fixture indebtedness is as
follows:

Standard Comp. Scale Co. ______ $1,550.00
Globe Slicing Machine Co. _____- 270.00
©: 33: Gatlazner & Co; es 589.13

‘Terrell Mauipment Co. _2.. 1,755.53

Leitelt Iron Works —........-_-. 1,025.00
HMupbarad Oven Co. 300.00
Allen Stores Utilities Co. ~.__-___ 3,837.60

General Freezer Corp. 1,956.00

iniversal Credit Co, 2 351.00
Walker & Co. ee ee 315.0
Toledo Plate Glass Co. _.__.___- 276.27
Victor Adding Mach. Co. _____-_ 75.00

Register Co. 979.25
ps os
Recent Trade Changes in Ohio.

Canton—August 30 will witness the
opening of one of the most pretentious
shoe departments in the vicinity of
Canton, when the Halle Bros. Co.
starts business in its new store. The
manager of the shoe department is
unnamed to date. The store, located
in its own building which is now near-
ing completion on North Market av-
enue, will cost approximately a quarter
of a million dollars.

Kenton—Ira C. Shick,
Shick’s Boot Shop here, has purchased
the Zurlinden shoe store, also of this
city. The entire to be re-
modeled and an up-to-date front erect-
ed. Mr. Shick will then move his
stock from its present location to the
new store and will have everything in
readiness to open about Sept. 1. Mr.
Zurlinden will work for Mr. ‘Shick in
the Shick Boot Shop until the stock
is moved. Mr. Shick recently pur-
chased the Zint Bros. shoe store at
Wapakoneta, Ohio, and is conducting
a closing out sale there. He is also
the owner of Briggs & Shick, Inc., and
Shick’s the Family Outfitter, Carey,
Ohio.

Massillon—-The U. S. District Court
at ‘Cleveland has appointed M. P. L.
Kirchhofer receiver in the involuntary
bankruptcy case of Hansen & Kratz,
retail shoe dealers.

Cleveland—Howell Lenck has been
appointed operating receiver in the in-
voluntary bankruptcy case of Nolish
Hat Co., retail hats and caps, 2570
East 55th street and 4423 Woodland
avenue, by the U. S. District ‘Court
here.

Buchtel—Harve S. Sayre of this
city, proprietor of general stores in
Buchtel, Glouster, Chauncey, and
Circle Hill, all in Ohio, died recently
at his residence here from peritonitis.

Akron—Frank Fiebergei, 74, presi-
dent, May-Fieberger Co., stove and
hardware business, died at his home
in this city on Aug. 23, following an
illness of five months. Mr. Fieberger
remained active in his business until
his last illness. He was identified with
many fraternal and social organizations
in Akron.

Columbus— Moses Block, a resident
of Columbus, doing business in Mt.
Vernon under the name of the Block
Bootery, retail shoe store, has filed: a

National Cash

owner of

 

store is

voluntary bankruptcy petition in the
U. S. District Court of Columbus, list-
ing liabilities of $5,088 and assets of
$2,164. William and H. W. Koons, of
Columbus, are the attorneys.

Hamilton — Involuntary bankruptcy
proceedings have been filed in the U.
S. District Court at Cincinnati against
Sam Greenberg by Attorneys Benham
& Benham, representing the Rauh Co.,
$1,144; Levy- Pants Co., $131; L. & S.
Meyer Co., $155.

Cleveland—Hyman Leibowitz, trad-
ing as Eastern Import & Mfg. Co.,
furrier, 1843 Euclid avenue, has filed
involuntary bankruptcy proceedings in
the U.S. District Court here.

> 2 2
Henderson’s Latest Move.

Evidently sensing the fact that his
“down-with-the-chains!’ movement is
beginning to lose its effectiveness even
in the sections of the country where it
met with greatest initial response—or
possibly seeking some source of di-
rect financial return from the cam-
paign—W. K. Henderson (“Hello
World’) Henderson has now turned
champion of a thoroughly lost cause,
that of trading stamps redeemable in
premium merchandise.

Entirely apart from the fact that the
use of stamps of this nature in a num-
ber of states is legal only when the
distributor pays a heavy license fee for
so doing, progressive stores have for
years been conscious of the fact that
the public knows it cannot get some-
thing for nothing and that, therefore,
the cost of the stamp-obtainable mer-
chandise must be concealed in the cost
of the various articles sold by the store.
Because of this the great majority of
stores prefer to pass the “premium”
along in the form of reduced prices or
added service.

L. F. Padberg, secretary of the
Missouri Merchants Association, en-
quires of Broadcaster Henderson: “Are
you going to be a party to a scheme
that will place an unbearable burden
on the independent retailer? Do you
realize that if he adopts your trading
stamp must either over-
charge or rob himself? Are you going
to help foist a system on the independ-
vicious than any

scheme, he

eit merchant more
chain store system?

The head of KWKH_ sidestepped
with the statement that “The merchant
who is able to increase his business
through a method that appeals to cus-
tomers and which draws them to his
place of business, and then is unable
to take care of any justified increased
cost, will not and cannot succeed on
* * * Tn support of my con-
tention as to the advantage of the
trading stamp, I refer you to those
successful institutions which adopted
it: for illustration, the United Cigar
Stores.”

As the United Cigar Stores dropped
the use of coupons some two years or
more ago and as other “successful in-
stitutions” using them are few and. far
between, Mr. Henderson’s logic would
appear to be distinctly weak—or based
solely upon a desire to replace the rev-
enue that “Hello World” coffee at $1
per pound no longer brings in.—Retail

Ledger. ~-
-—_$_ 7+ .—___-
If all men would face the issue when
it arises, there would be few issues to
face.

any basis.

 

Capitalize on the Housewife’s New
Hobby. .

No one quite outgrows the love of
toys. A man’s hobby is his car, and
when he doesn’t have to work on it
he plays with it. Women have a new
toy—their electric refrigerators. And
they stock them with all of the pride
and pleasure that they lavished on
their first doll kitchens.

The wise food distributor keeps this
in mind, especially during the summer
months, and displays tempting things
to stock the refrigerator—things which
enable the summer housewife to dash
off to the country or to the beach and
come home and find her refrigerator
“a joy forever.”

Any of the automatic refrigerator
companies will be glad to co-operate -
with this sort of display, by contribut-
ing a good-looking poster of a refrig-
erator. Around this poster you may,
group your best warm weather sug-
gestions.

Feature canned fruits that are de-
licious chilled or frozen, and served
with whipped cream—dquality peaches,
apricots, pears, canned berries, etc.:
gelatins that make delectable creams,
whips and chilled desserts; cans of to-
mato juice which can be kept cold and
quickly shaken into a cocktail; bottles
of ginger ale, grape juice, etc.

Display your fresh celery, lettuce,
and greens nicely washed and laid in
one of the new porcelain containers
ready to be taken out crisp and cold
when one wishes. And suggest the
salad idea still further by showing
eight-ounce cans of artichoke hearts,
fruits for salad, tiny peas, vegetables
for salad, vegetable surprise, etc. And
include in the same groups olives, salad
dressing, etc., all of which are kept
cold, and ready to be quickly tossed
into an attractive salad.

Another seasonable suggestion will
be a group of cans of fish and shell-
fish—sardines, caviar, deviled crabs,
shrimps, ttc., which taste so much bet- °
ter when served very cold and which
tucked away in the ample refrigerator
will be at hand for the spontaneous
supper party.

———_>-__
Center Fruit Stand Increases Sales.

A fruit and vegetable stand installed
in the center of a modernized Western
store is credited with a 50 per cent.
increase in fruit and vegetable sales,
while the store’s total volume has in-
creased 20 per cent. since its modern-
ization. The fixture is practically
square with individual display boxes
or units built in at a shallow angle
upward to the central beam of the
fixture, which gives the vegetables and
fruit a good showing. Each variety
has one box or unit allotted to it, and
extra handling is obviated by transfer-
ing the trays or boxes to cold storage
at night with their contents intact.

Similarly, a special display rack on
casters for wrapped bread, stated to
have cost only $12, is said have more
than doubled the bread sales, the store
selling about $145 worth of bread a
week. Bread is displayed on its four
shelves so that customers can help
themselves.

— 2.2? >—______
To get a toe-hold on the payroll
make a dent in the organization.