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Forty-eighth Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 17, 1930 Number 2452

 

 

 

 

The Price of Motherhood

I bore him when my faith was new

And crushed him close to me;
Around my thumb I curled each ringlet!
That crowned his head—my baby kinglet!
I did not know that babies grew

Or that they struggled free.

 

Library St

 

Public Reference Library,

Till one night, dreaming in the gloom,

Of cribs and baby cries—
He faced me there all strangely glowing;
With strange words his tongue was flowing;
His flowing soul relit the room

And smoldered in his eyes.

The world had known it all along;
Had clung about his chair;
Had listened to his words of beauty
And gone remade about its duty—
It was so treacherous and wrong
To leave me dreaming there!

 

I quit my rocker by the fire
And followed with the crowd;
It was this man of mine who led them!
It was the word of him that fed them!
Because of all his pure desire,
\ The brain of me was proud.

I garnered all the truths he said
And crushed them close with joy;
Like all the world I stood and listened—
Across my eyes the teardrops glistened;
Where was my boy?

 

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PIPPI Pe Pee

 

 

 

 

Here’s our story —
and we've stuck to it

We sell to the independent f
jobbers, who sell to inde- |
pendent grocers who sell to
independent housewives
who. want quality without
paying a premium in price.

If that’s your policy, too, 7
any really good independent
jobber will be glad to take
care of you.

 

President

PURITY OATS COMPANY

KEOKUK, IOWA

 

 

 

 

 

 

 

YOUR
Selling Cost

is less when you stock goods of known
value. Especially when the price has
been established by the manufacturer
and you realize your full profit as

Baking
Powder

Same Price

for over 4O years

25 ounces for 25c

A fair price to the consumer and good
profit for you. Why ask .your cus-

tomers to pay War Prices!

It will pay you to feature K C

Millions of Pounds Used!by Our

Government

 

 

 

 

 

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DESMAN

 

Forty-eighth Year

GRAND RAPIDS, WEDNESDAY, SEPTEMBER 17, 1930

Number 2452

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Eachissue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES areas follows: $3 per year,
if paid strictly im advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cetits; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

WEAK LINKS IN THE CHAINS.

They are an Evil in Any Com-
munity.

The grocery chains have invad-
ed this territory within the last
decade, and have attained their
peak Within the last five years.
During the last few years they
have been merging, consolidating,
combining, and refinancing, and
in some cases actually extending.

They came in flashes accom-
panied by thundered announce-
ments, spectacular advertisements
and much editorial comment and
boosting from all the advertising
mediums, both local, state-wide
and National. This advertising
made the boldest claims for the
chains. The very names, like
Piggly, Wiggly, were so meaning-
less that they excited curiosity.
The chains called themselves mod-
ern, scientific institutions, em-
bodying every ingenious idea,
novel innovation, and improved
method. The old, existing gro-
cery stores were made to look ob-
solete and no longer worthy of
the support of the buying public.

The grocery chain also spon-
sored a general attack on the reg-
ular independent grocery and gen-
eral stores, giving them a_ bad
name through propaganda which
pictured them as being kept by
ignorant, careless, shiftless people
in unfit stores, badly lighted with
old style fittings and having un-
sanitary conditions generally.

All this propaganda found a
ready ear from the public, and as
the new invader assumed a pom-
pous and wealthy role with ready
money on hand to spend for new
locations or new buildings or
newly fitted buildings, he gained
popularity with the real estate and
building people, and with all who
came in to do any kind of busi-
ness with this free spending new-
comer, whose propaganda touted

the chain store as the new-found
liberator of the buying public
from the oppression of the old-
style grocer and merchant with all
his uncouth and out of date opera-
tions and his limited means and
nondescript methods.

The grocery chain advent in
the Western field had followed
chains in other lines, such as the
Woolworth, Kress, cigar chains,
drug chains, and department store
chains in the cities, all of which
had come in more gradual and
orderly fashion over a period of
two decades. Their crowding in-
to these fields, however, has had
the same general result on the
local merchant in these various
lines, the smaller merchant being
gradually displaced by the bigger,
stronger, and more wealthy in-
vader.

But the grocery chain invader
came in a more war-like forma-
tion. When he struck a city of
100,000 population, he mapped
outa plan to put in twenty stores
at least, in as many of the best
locations as he could find, but not
because more stores were needed,
as the grocery field has always
been crowded: to capacity, and
gnerally overcrowded. After this
has been done by from three to
five different chain store systems,
it gives a total of from sixty to
one hundred cash and carry chain
stores in this sized city, with cor-
responding numbers in larger and
smaller sized communities.

The contest has been an unfair
and an unequal one. The invading
chain has come to the West with
the proceeds of a stock selling
campaign in its coffers, with the
encouragement of most food man-
ufacturing concerns who them-
selves have combined and con-
solidated their positions and have
increased their merchandise lines
ten times or more, and whose
sympathies and methods lend
themselves to chain store outlets
as a ready plan of quantity sales.

Not only the big food manu-
facturers, but the Government it-
self, through the Department of
Commerce, has lent every encour-
agement to the chain store era of
distribution. In the publication
‘Domestic Commerce,” thou-
sands of pages have been devoted
to boosting and encouraging the
‘‘new scientific methods” of chain
store distribution. !

The chain store is exploiting
the public and driving out the
independent local — merchant
throughout this vast territory by
capital derived from stock sales
by high finance methods and. by
fraudulent watered stock methods

of capitalization and unrestrained
methods of getting other people's
money into their coffers, in pay-
ing dividends from surplus and
capital derived from stock sales.
Their methods are not regulated,
supervised or inspected. It seems
to be a case of “any way to get
the money, and go as far as you

like.”’

Anybody knows that the gro-
cery business is not and never has
been a money-making commercial
enterprise. As a general rule, it
has never done more than to fur-
nish a very moderate, generally
a very meager return on the in-
vestment used in the business, and
that only under good manage-
ment coupled with hard work and
the most economical and saving
disposition on the part of the
owner.

Such an owner and operator
of a grocery store can beat any
chain store and can defy them to
do their worst. But the truth is
that the grocery chains have been
making their money by stocksell-
ing and their high finance manip-
ulation and unlimited and un-
controlled capitalization methods
and not by the successful opera-
tion of retail grocery business.
The field is overcrowded through-
out the country, and chains are
competing with each other now.

The chains profits are eagerly
and early remitted to their head-
quarters office, and they are com-
ing back to their suppliers of
bread, butter, milk, and all farm
produce, demanding lower prices,
so that they can undersell on these
household staples. ““We must have
a special cut price or we will not
buy. You must sell to us for less
than your regular price. Lower
and still lower. You take the
loss.” They are continually de-
manding from the manufacturer
advertising allowances, window
display allowances, and _ special
rebates, all of which, unfortunate-
ly, has been countenanced and
conceded in the majority of cases.

The chains’ bombastic and
brazen effrontery has accomplish-
ed their success thus far, and it
remains to be seen how far it will
carry them in the future.

Despite the fact that the chain
store's presence has had a para-
lyzing effect on all chain store
communities, the chain still con-
tinues to wield its magic spell over
a goodly portion of the buying
public, who think they can see a
few cents saving on buving by
carrying bundles. These deluded
buyers seldom reweigh their com-
modity purchases, or even add
up the sum of their purchase

items. The glamor of the chain
advertisement still holds them vic-
time. The hundreds of empty
store buildings with ‘“‘to rent”
signs have as yet taught the con-
sumer but little.

That the chains have seen their
peak is my firm conviction. That
more crashes are imminent among
the chains is my expectation. |
believe that public sentiment will
gradually crystallize against them
as a feudal, foreign-owned and
operated system without local in-
terest in community building and
responsibilities.

The chan did not come in re-
sponse to any demand to fill any
legitimate place in our economic
system. Their mushroom growth
and sudden appearance was due
to stock gambling manipulation.
Ultimately, the people will not
tolerate an  absentee-operated,
syndicated system of any kind of
stores.

The people of this State want
to do the mercantile distributive
business of this State; all of it,
and as much manufacturing as
possible. We want our money to
circulate and return as much as
possible. We want big Eastern
capital to keep out of syndicated
retail merchandising.

: The people of Michigan are
capable of doing their own mer-
cantile distributive business, and
want to do it, and so in Dakota
or Miszouri. The chain grocery
store and the chan store in any
line of retailing is an evil to the
locality infested by them.

In closing, I realize I have
touched the subject but lightly
and covered it only in part. The
foundation of American prosper-
ity is the independent business
man. Let us preserve his oppor-
tunity and his individual service
and protect him from being dis-
possessed and his place taken by
organzed dollar reservoirs of cap-
ital directed and controlled by
stock selling Eastern brokerage
and banking houses.

George P. Wright.

+2 ___
Reorder Better Grade Lamps.

Re-orders for lamps sent into the
primary market by retailers indicate
that the trading-up policies adopted by
stores last month are now firmly es-
tablished. While the call for low-
priced goods retailing around $3.95 is
still strong, the volume on $5.95 and
$9.95 lines is steadily mounting. Rose,
green and gold are proving the most
popular colors for lamp shades this
season. The specter of delivery diffi-
culties on holiday goods pursues lamp
producers this season, they assert, be-
cause of the reluctance shown by stores
to indicate their future requirements,

amenable sian iabing inslbaagpcoties

CAINE 4f AP aie

 

N

MICHIGAN

TRADESMAN

September 17, 1930

 

MEN OF MARK.

 

Adrian Oole, Assistant Manager Grand
Traverse Grocer Co.

Success is an exacting mistress. She
demands strong faith of the man in
himself and faith in the business
through which he achieves success. No
man has ever won the greatest reward
who has not loved his work. These
principles apply with especial force to
the wholesale grocery business. When
we find a man in the wholesale gro-
cery trade who has won distinction
and money in his chosen calling, he is
always found to be one who has put
his whole mind to the work and has
mastered every detail. In this way
only can a man win, for this is the
only method by which he can make
himself stronger than other men who
are traveling the same road as_ his
competitors.

Many striking instances of success-
ful careers in the wholesale grocery
business have been made by men who
started with nothing except their two
hands and their willingness to work
aid determination to succeed. Nearly
all of the successful careers in the gro-
cery business have been made iin this
way. It is a business which brings
one in contact with every class of
men; it requires a broad mind, a care-
ful knowledge of all the details of the
business and a disposition that will not
be disheartened or discouraged by
seeming failure. Such a man is the
subject of this sketch, who has con-
tinually advanced and at each step
acheved a higher plane in the business
and the commercial world, until to-
day he is associated in a managerial
capacity with one of the most promzis-
ing wholesale grocery corporations in
the country.

Adrian Oole was born in the Zee-
land Province of the Netherlands
June 26, 1876. His parents removed
to America in 1891, and he came with
them, locating in Grand ‘Rapids. His
first work here was as a shellacker with
the Phoenix Furniture Co. <A year
and a half later he took a clerkship in
the grocery store of E. Jansema, cor-
ner Alpine avenue and Leonard street.
Two years later he transferred him-
self to John VanKeuken & Co., who
conducted a grocery store at tthe cor-
ner of Alpine and Tenth. Three years
later he obtained employment as
clerk for Fasoldt Bros., proprietors of
the Empire Clothing Co., on South
Division avenue. A year later the
formed a partnership with John Dyk-
stra and engaged in the grocery busi-
ness at the corner of East Bridge and
Clancy. A year later he sold out to
his partner and took a position in the
tax department of the city under the
City Treasurer, Marcus A. Frost. After
serving in this capacity for one year,
he entered the employ of the Mussel-
man Grocer Co. as assistant book-
keeper. Fred D. Vos, his present as-
sociate, was head book-keeper in the
same thouse at that time. In 1902 he
was promoted to the position of book-
keeper and credit man for the Mussel-
man Grocer Co. branch at Traverse
‘City. He subsequently became assist-
ant manager and buyer under Manager
Musselman.

In the re-organization which has
recently ‘taken place, he is a large

stockholder of the Grand Traverse
Grocer Co. and becomes secretary and
treasurer of the corporation. He will
continue along the same lines he has
followed for several past, in-
cluding one day a week covering the
retail grocery trade of Petoskey and
Harbor Springs.

Mr. Oole was married Sept. 11, 1911,
to Miss Clara DeGroot of Grand
Rapids, and they have two daughters,
eighteen and ‘fifteen years old, respec-
tively. The older daughter starts this
week on a four year course at Hills-
dale college, having recently graduated
from the Traverse City high school.
The younger daughter is in her sec-
oid year in the Traverse City high
school. The family resides in their
own home at 221 Boardman avenue.

years

 

EOE

take up the work at any angle and
carry it forward successfully and
profitably.

Personally, Mr. Oole is very much
liked by all who have the pleasure of
his acquaintance because of the
perennial good nature which accom-
names all his moods and characteris-
tics. In dealing with his friends and
customers he always aims to refrain
from giving offense by word or act. He
deals squarely and with
everyone with whom he comes in con-
tact and seldom loses ‘a friend through
mistake or misunderstanding.  Be-
cause he is a hail fellow well met his
presence is always welcomed in any
store or office. He has a keen ap-
preciation of clean and wholesome wit
and always enjoys ‘telling or listening

generously

Adrian Oole.

Mr. Oole attends the First Congre-
gational church and is a Master
Mason and an Elk. He is also a mem-
ber of the U. C. T., having passed
through all the chairs twice. He was
a director of the Traverse City Chang
ber of Commerce one year. He has
never aspired to public office.

Mr. Oole has but one hobby, which
is hard work. His motto is constant
attention to business, and those who
know him realize he lives up to the
letter and spirit of the motto.

Few have worked in more
branches of the wholesale grocery
business than Mr. Oole. This contact
has given him a complete knowledge
of the business in all departments and
the general information he has acquired
and carefully retains enables him to

men

to a good story or an amusing inci-
dent.
———> 2 >
Seven Celery Fakes Scotched.

Seven companies or individuals en-
gaged in the sale and distribution of
celery have signed stipulations with
the Federal Trade Commission agree-
ing to stop advertising that they
handle Michigan grown celery, when
such is not the fact. They also prom-
ise to cease shipping from the State
of Michigan celery grown in states
other than Michigan so as to deceive
buyers into believing that it is Michi-
gan grown celery. Four of the firms
listed also agree to stop representing
that they are growers of celery, when
such is not ‘true. The names of the
defendants were not given.

Difference Between Mayonnaise and
Salad Dressing.

All mayonnaise is salad dressing, but
not all salad dressings are mayonnaise,
officials of the Food and Drugs Ad-
ministration warn the housewife and
grocer. Products commercially known
as “salad dressing” may look like
mayonnaise and perhaps taste like it.
but in food ingredients they may be

much different. In price they differ,
too. “Salad dressing” usually costs
less than mayonnaise. Before the

United States Department of Agricul-
ture adopted the standard for mayon-
naise many products ranging from ex-
cellent mayonnaise to a mixture con-
taining much starch or other fillers and
being artificially colored were sold un-
der that name. There was no official
standard, and as a result there were
wide variations in food value and
prices. In 1928 the Food Standards
Committee called a hearing at which
many manufacturers of salad dressings
appeared and gave their opinions re-
garding The outcome
was a definition of mayonnaise. May-
onnaise, according to official standards
used in the
and

maycnnaise.

food
sound,
semi-solid emulsion of edible vegetable
oil and egg yolk or whole egg, a vine-
gar and/or lemon juice, seasoned with

enforcement of the

drugs act, is the clean,

one or more of the following: Salt,
sugar, spice commonly used in_ its
preparation. The finished product

contains not less than 50 per cent. of
vegetable oil, and the sum of the per-
centages of oil and egg yolk is not less
than 78. All of that
mayonnaise half
edible vegetable oil, over three-fourths
(78 per cent.) vegetable oil and egg
yolk and can contain for the rest vine-
gar, lemon juice, salt, spice and sugar.

which
must be at

means
least

Now mayonnaise must come up to the
standard or be clearly labeled to show
its variation. The product is more or
less stable in price as well as in qual-
ity. Some of the dressings formerly
sold as mayonnaise, but ruled out by
the standard, and many new dressings
This
product is usually made up of less egg
and oil than often
contains flour or starch. When proper-

may be sold as “salad dressing.”

mayonnaise and
ly prepared it 1s wholesome and en-
table use. It
does not contain as much of the ex-

tirely _satisfactory for

pensive egg and oil, and_ therefore
should not cost as much as mayon-
naise. The definition for mayonnaise

is liberal enough to allow tthe manu-
facturer combinations which
most desirable to make his product in-
dividual and at the same time it as-

seem

sures the housewife of a mayonnaise of
high quality and purity, and a “salad
dressing” at the right price.
— -
Swim Suites and Sweaters Sought.
Sales of bathing suits for next sea-
son have been particularly heavy dur-

ing the past week, and exceed last
year’s total. The demand has been
very strong, particularly from the
Middle West. Heavy sweaters are

also being called for in large quantities.
Jobbers are beginning to operate on a
large scale, it was pointed out, due to
the fact that stocks are exceedingly
low, and a sudden call for merchandise,
if cooler weather set in, would find
them unable to fill orders.

 

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A

September 17, 1930

 

MICHIGAN TRADESMAN

 

 

 

 

 

 

 

 

 

 

BRAN

Full strength! Deliciously Good!

There’s a combination that means sales

Post’s Whole Bran is opening up a great new
market—it is winning those millions of people who
want a full strength bran but dodge it because
of taste.

There’s no need for anyone to dodge ¢his Whole
Bran.

Crisp, tempting, tasty, fairy-light, golden shreds —
this bran is a joy to eat!

And those who eat it find all the benefits that
they'll find in any full strength bran cereal.

Advertising is already spreading the word, telling
your customers about this new combination of
effectiveness and deliciousness. Don’t miss the extra
business this will bring to you — when people ask
for this new Whole Bran — supply them! They'll
become regular customers.

“Ask the General Foods Salesman”

Principal products distributed by
GENERAL FOODS SALES COMPANY, INC.

POSTUM CEREAL
INSTANT POSTUM
GRAPE-NUTS

POST TOASTIES

POST’S BRAN FLAKES
POST’S WHOLE BRAN
DIAMOND CRYSTAL SALT

JELL-O CERTO

LOG CABIN SYRUP

MINUTE TAPIOCA

WALTER BAKER’S COCOA

WALTER BAKER’S CHOCOLATE
MAXWELL HOUSE COFFEE AND TEA
FRANKLIN BAKER’S COCONUT

HELLMANN’S MAYONNAISE
PRODUCTS

CALUMET BAKING POWDER

LA FRANCE

SWANS DOWN CAKE FLOUR

SATINA

SANKA COFFEE

The quality that has made each General Foods product famous is always
the same, and the net weight, as specified on the package, is always

the same no matter where or from whom the consumer buys it

© 1930, G. F. Corp.

 

 

 

 

4

MICH,IGAN

TRADESMAN

September 17, 1930

 

MOVEMENTS OF MERCHANTS.

Hemlock—John E. Fuller is closing
out his dry goods, furnishing goods
and shoe business.

Grand Rapids — The Valley City
Creamery Co. has removed its business
offices to 305 Scribner avenue, N. W.

Allendale—The Allendale Creamery
Co. has removed its business offices to
305 Scribner avenue, N. W., Grand
Rapids.

Muskegon—Consumers Tire Stores,
Inc., 2 West Western avenue, has de-

creased its capital stock from $15,000

to $8,000.

Detroit—The Perring & McGowen
Coal Co., 6100 Hamilton avenue, has
increased its capital stock from $8,000
to $30,000.

Detroit—Shiffman & ‘Raskin, Inc.,
13140 Dexter Blvd., auto accessories,
gasoline, etc., has changed its name to
Ben Shiffman, Inc.

Tecumseh—Carl Denslow, of Brit-
ton, has purchased the East Side Mar-
ket of C. E. Haarer, and has already
taken possession.

Dearborn—The Burton Plumbing
& Heating Co., 5941 Orchard avenue,
has been. inconporated with a capital-
ization of $5,000, all of which has been
subscribed and ipaid in in cash.

Holland—John Karreman, formerly
a local jeweler, was the highest bidder
at the public auction of the bankrupt
sale of the George H. Huizenga & Co.,
jewelry stock. The bid was $4,400.

Hartford—Walter J. Markillie, who
recently purchased the High &
Thompson elevator property, will oc-
cupy it about Sept. 27, under the style
of the W. J. Markillie Coal & Feed
Co.

Port Huron — Hart, Jnc., Huron
avenue, has been incorporated to deal
in women's wear with an authorized
capital stock of $50,000, $6,000 of
which has been subscribd and paid in
in cash.

Detroit—The Ebling Creamery Co.
has merged its business into a stock
company under the same style with an
authorized capital stock of 8,500 shares
at $100 a share, $850,000 being sub-
scribed and paid in.

Detroit—Toys, Inc., 1207 First Na-
tional Bank building, has been incor-
porated to develop and manufacture
aerial toys with an authorized capital
stock of $20,000, all of which has been
subscribed and paid in.

Detroit—D. W. Burke, Inc., 5740
Cass avenue, has been incorporated to
deal in “Electromatic” typewriters and
other typewriters, with an authorized
capital stock of $10,600, $5,000 being
subscribed and, paid in in cash.

Detroit—-George & Henry, Inc., 235
Michigan avenue, has been incorpo-
rated to deal in clothing and furnish-
ings for men with an authorized cap-
ital stock of $1,000, all of which has
been subscribed and paid in in cash.

Detroit—Griswold Hosiery, Inc., 37
West Grand River avenue, has been
incorporated to deal in hosiery and
novelties with an authorized capital
stock of $5,000, $1,800 of which has
beett subscribed and paid in.

Pontiac—The affairs of Bartz, Inc.,
men’s clothing, will be liquidated in
bankruptcy by Joseph Wieder, of the
American Clothing & Furnishings
Credit Bureau, Inc., of New York,

Creditor members of the credit bureau
recently instituted involuntary bank-
ruptcy proceedings against the debtor.
A thorough invetigation will be made
into the company’s affairs.

Ypsilanti—Burton’s, Inc., 102 West
Michigan avenue, has been incorpo-
rated to deal in dry goods, notions,
etc., at retail with an authorized cap-
ital stock of $3,000, all of which has
been subscribed and paid in.

Detroit—The Paramount Petroleum
Co., Inc., 12925 Auburn avenue, has
been. incorporated to deal in petroleum
products at wholesale and retail with
an authorized capital stock of $25,000,
all of which has been subscribed and
paid.

Detroit—The Frankel Co., Inc., 309
Detroit Life building, has been incor-
porated to deal in old and scrap metal
and new metal alloys, etc., with a cap-
ital stock of 5,000 shares at $10 a
share, $5,000 being subscribed and paid
in.

Saginaw—The Saginaw Stoker Sales,
Inc., 1830 North Michigan avenue, has
been incorporated to deal in automatic
stokers and heating apparatus in gen-
eral with an authorized capital stock
of $20,000, $10,000 being subscribed and
paid in in cash.

Birmingham — The Birmingham
Woodward ‘Market, Inc., 124 South
Woodward avenue, has been incorpo-
rated to deal in groceries, meats and
food in general with an authorized cap-
ital stock of $12,000, $7,500 of which
has been subscribed and paid in.

Lansing—Alfred Winter, 35, man-
ager of the King clothing store at
227 South Washington avenue, was
drowned at Lake Lansing recently
when a canoe in which he was riding
with his 11 year old son capsized. The
boy managed to keep afloat until he
was rescued, but Mr. Winter sank im-
mediately and did not come to the sur-
face again, according to witnesses. Mr.

Winter could swim well and it is be-

lieved that he was caught in weeds at
the bottom of the lake. His parents
and five sisters reside in New York,
He is survived also by the widow and
two children.

Detroit—The Union Guardian Trust
Co. has been appointed receiver in in-
voluntary bankruptcy proceedings
against Modei Homes Furniture Co.,
32@ Beaubien street. Sale of assets
has ‘been confirmed in parcels for $1,-
732. In asking confirmation of the
sale, counsel«for the receiver pointed
out the improbability of obtaining ser-
vice on the debtor, except by ‘publ'ca-
tion, and the high rent being paid as
reasons for immediate disposition of
the assets. The amount owitg to cred-
itors is given as $7,614 in the report of
the receiver. Creditors with claims of
$500 or more are: Michigan Upholster-
ing Co., Detroit, $2,023; Peninsular
State Bank, Detroit, $900; Murphy
Bennett Co., Detroit, $856; C. M. B«tt,
Buffalo, $500; Owen Mfg. Co., Logan,
Ohio, $900; Sievers & Erdma- Co.,
Detroit, $670; A. Krolik & Co., $846.

Muskegon—Involuntary bankruptcy
schedules filed in U. S. Court at Grand
Rapids, by I. Gedulsky & Sons Co.,
clothing and shoe dealers, list liabilities
at $63,084 and assets at $21,505. Cred-
itors with claims of $50 or more are:

Carson Pirie Scott, Chicago, $1,690;

H. C. Cohn & Co., Rochester, N. Y.,
$1,18¢; Commonwealth Shoe & Leath-
er Co., Whitman, Mass., $572; W. L.
Douglas Shoe Co., Brockton, Mass.,
$1,029; Eisenberg & Anderson, New
York City, $550; Enro Shirt Co., Louis-
ville, $2,227; Gibberman Bros & Co.,
$926; Israel Gedulsky, Grand Rapids,
$8,485; Kalamazoo Pant Co., Kalama-
zoo, $993; Meyer-Hess & Co., Chicago,
$1,454; Portis Bros. Hat Co., Chicago,
$2,702: W. Shanhouse Sons Co., Inc.,
Rockford, Ill, $1,614; Symons Bros.
& Co., Saginaw, $596; Wilson Bros.,
Chicago, $1,184; Michael-Stern & Co.,
$3,891, claim assigned to Israel Gedul-
sky; Levy Bros. & Adler-Rochester
Co., $3,347, claim assigned to Israel
Gedulsky; Mishawaka Rubber &
Woolen Mfg. Co., $1,276, claim assign-
ed to Israel Gedulsky; notes to Israel
Gedulsky, $12,500; rent to Israel Ge-
dulsky, $3,995; Louis Gedulsky, Mus-
kegon, $736; accrued insurance pay-
able, $807. Israel Gedulsky, of Grand
Rapids to whom several claims have
been assigned, was president of the
firm of I. Gedulsky & Sons Co., and
guaranteed these accounts. The store
has been under management of his
sons, Connie and Louis, who are of-
ficials in the company, Israel having
retired on account of ill health. George
Stribley, Union National Bank build-
ing, Muskegon, has been appointed
custodian. First meeting of creditors
will be held about Oct. 1, it is an-
nounced by Charles B. Blair, bankrupt-
cy referee, Grand Rapids. The in-
voluntary petition was signed by Car-
son Pirie Scott, W. Shanhouse & Sons
Co. and Irving Cone, doing business
as Irving Cone Go.

 

Manufacturing Matters.

Detroit—The Detroit Power Shovel
Co. has changed its name to the Mich-
igan Power Shovel Co.

Grand Haven—The Eagle Ottawa
Leather Co. has increased its capital
stock from $2,000,000 to $4,000,000.

Newaygo—The Newaygo Portland
Cement Co. has increased its capital-
ization from $1,695,000 to $2,195,000.

Grand Rapids—F. C. Mathews &
Co., 111 Pearl street, N. W., has in-
creased its capital stock from $15,000
to $50,000.

Detroit—The Detroit Parts Corpora-
tion, 2526 Grand River avenue, has
changed its name to the Puritan Parts
Corporation.

Detroit—The Bruce Products Cor-
poration, 173 East Woodbridge street,
has increased its capital stock from
$40,000 to $250,000.

Detroit—The Detroit Electric Co.,
101 East Jefferson avenue, has chang-
ed its name to the Detroit Majestic
Products Corporation.

Pontiac—The Pontiac Cut Stone Co.,
90 Lake street, has merged its business
into a stock company under the same
style with an authorized capital stock
of $50,000, $10,090 being subscribed
and paid in.

Detroit—The Michigan Bedding Co.,
1232 Orleans street, has merged its
business into a stock company under
the same style with an authorized cap-
ital stock of $50,000, all of which has
been subscribed and paid in.

Mt. Clemens—The V. M, Boat Top

_ ized capital

Co., Hubbard street, has merged its
business into a stock company under
the same style with an authorized cap-
ital stock of $20,000, all of which has
been subscribed and paid in.

Detroit—The Cactizena Products
Co. of Michigan, 452 Piquette avenue,
has been incorporated to manufacture
and sell products to prevent rust and
scale with a. capital stock of $5,000,
$4,000 being subscribed and paid in.

Detroit—The Detroit National Mat-
tress Co., 3959 McKinley avenue, has
merged its business into a stock com-
pany under the same style with an
authorized capital stock of $75,000, all
of which has been subscribed and paid
in,

Detroit—The Black Magic Products
Co., 5736 Twelfth street, has been in-
corporated to manufacture and_ sell
automotive chemicals with an author-
stock of $25,000, all of
which has been subscribed and $16,700
paid in.

Dearborn—The U. S. Tool & Man-
ufacturing Co., Kingsley avenue, has
been incorporated to manufacture and
deal in tools, machinery, hardware and
auto parts with an authorized capital
stock of 15,000 shares at $10 a share,
of which amount $150,000 has been
subscribed and $25,000 paid in.

Schoolcraft—A voluntary petition in
bankruptcy has been filed in the U. S.
District Court, Grand Rapids, by
Grames Manufacturing Co., listing lia-
bilities at $17,327, and assets at $7,473.
Creditors of more than $500 are: IIli-
nois Bedding Co., Chicago, $604; La-
france Textile Industries, Grand Rap-
ids, $753; Rhode Isalnd Plush Mills,
Woonsocket, $1,007; H. D. Taylor Co..
Buffalo, $546; L. D. Goff, Three Rivers,
Mich., $574; County Bank, Schoolcraft,
$1,218.

——-_».+<.——__—__—

Once More on the Up Grade.

The fall season has opened fairly
well. Specific indices, however, are by
no means brilliant. The best sign of
all perhaps is the slight increase in
steel output following the always wel-
come advance in scrap steel prices.
Almost all the other statistics are still
poor. Compared with last year, car
loadings are meager, building contracts
are low in total value, automobile pro-
duction is far down, ‘bank debits
against individual accounts are away
off, chain store sales were still shrink-
ing in August and electrical power
production is lessened. Nevertheless
a distinct feeling of hopefulness per-
meates ‘the business body in contem-
plation of the winter’s activities. The
stock market, cautious as a burned
child is cautious of fire, is obviously
disposed to begin the anticipation of
better things. More important, among
business leaders there is unmistakable
evidence of belief that scars of past
injuries are now far less significant
than proof that the causes of injury
have been largely eliminated, and that
the great reserve powers and resources
of this country will soon have free
opportunity to exert themselves to ad-
vantage. ‘Best of all, is displacement
of moods, whether of extreme optim-
ism or extreme pessimism, by a rea-
soned confidence that
once more on the up grade,

our feet are

 

f

1

 

’
le,

September 17, 1930

 

MICHIGAN

TRADESMAN

5

 

Essential Features of the Grocery
Staples.
Sugar—Jobbers hold cane granulated
at 5.20 and beet granulated at 5c.
Canned Goods—With future buying
unpopular all season and with specu-
jative buying absent, it is to be ex-
pected that there would be no hectic
trading in canned foods at this season
when deliveries are being made and
when available capital is needed in
financing earlier purchases. Big ‘busi-
ness in canned foods for factory ship-
ment is normally restricted in the fall,
and this year is no exception, but the
market is by no means inactive in that
field, provided the buyer can get just
the ‘item he wants at a satisfactory
price. He is selective in his buying,
but he is more willing to listen to post-
ings, to consider offerings and make
bids than he was a short time ago. He
is not generally interested in the whole
line, but as the needs of buyers vary
there is a demand from some branch
of the trade for practically all offerings.
The main trouble is in finding just
what is wanted and in getting buyer
and seller together on a trading basis.
The ‘lines of value have not been clear-
ly defined; quotations were so care-
lessly made that often prices were put
out which did not mean anything, since
merchandise could not be had at the
figures quoted. Sacrifice lots have
disappeared and forced liquidation has
spent ,its force, both among canners
who have been unable to carry their
loads and second hands who were
overburdened with merchandise. There
is money in canned foods for the re-
tailer, and the chain stores have staged
sales which have been more or less
duplicated ‘by independent _ stores.
Through these channels accumula-

tions in all quarters have been taken -

off of the market, making the trade
more dependent wpon this season’s
pack than has been the case in sev-
eral years. Big packs and _ heavy
carryovers have been the rule in re-
cent years while now the bugaboo of
carryover has been eliminated and in
many important commodities the size
of the pack has been reduced by
weather conditions, the inability of the
canner to finance a normal pack and
other considerations. Canned foods
have declined ‘to such a low basis that
there is only one course for the mar-
ket to follow when concerted buying
is forced by the shortages which are
developing among wholesale grocers
as the direct result of a free and un-
interrupted consumer movement. The
canned food market may not be spec-
tacular just now, but it will be later on.

Dried Fruits—Every item on the
dried fruit list was in better jobbing
demand last week than in_ several
months, and _ distribution was made
over a wide territory. There was no
speculative trend to purchasing spot
merchandise, and it was apparent that
local and interior dealers are not over-
buying their nearby requirements
which might put them off of the mar-
ket even temporarily. Fair sized par-
cels are being taken regularly in bet-
ter assortments than formerly and for
larger individual blocks; what is more,
prompt delivery is insisted upon. The
general betterment was more in the
volume of business ‘done than in any
material price changes. Indeed, out-

“to come.

side of higher prices on large size
California prunes, there was no de-
cided revision, but as all classes of
dried fruits have ‘been on abnormally
low basis, advances are expected in
the near future, not in spurts and set-
backs, but in gradual and sustained
gains based upon a healthy and’ un-
usually ‘broad movement to the con-
sumer and an absence of burdensome
supplies on the spot in any branch of
the trade. Wholesale grocers say that
dried fruits moved toward the retailer
in unprecedented volume all summer.
The line has been on a Jow basis, and
the fall market starts out without out-
lets to be opened and developed under
the handicap of a high range to the
retailer. Neither is there danger of an
overstocked spot market for some time
Distributors have sold them-
selves out of merchandise, and. there
have been no heavy commitments
made for early fall shipment. Stocks
in sight for the next month are no
more than adequate for actual trade
needs, and will probably leave no sur-
plus for warehousing purposes. Raisin
holdings are ‘particularly light and
some lines have been completely sold
out, leaving the trade dependent upon
goods in transit. In a word, the stage
is set for the beginning of a good
strong play with some lively action in
prospect.

Salt Fish—AIl descriptions of salt
fish are more active in the retail and
wholesale market, indicating that con-
sumption is on the increase, and that
distributors are giving more attention
to this offering. All lines of salt fish
are on a low price level which is favor-
able to an early beginning of the fall
movement, which distributors do not
believe will be interrupted by violent
changes in prices which might tend to
curtail the turnover. Price improve-
ment is expected as offerings have
been on a low basis as the result of
declines in all commodity prices.
American shore mackerel continues to
be one of the leaders in interest be-
cause. of the constant hardening in
values. Further improvement is pre-
dicted.

Pickles—The shortage of over a 1,-
000,000 bushels of pickles, indicated in
the season’s harvest, adds a source of
strength to the market in all positions,
coming after a close liquidation of the
old crop. Picklers are not free sellers
and many are off of tthe market until
they know more about their outputs.
The whole line shows streng'th at pri-
mary points, which is reflected in job-
bing centers, but the bullish tenden-
cies are minimized by a disinclination
to buy for future requirements.

Rice—The market is more or less
awaiting new crop Blue Rose and is
meanwhile using Prolific and other
types to fill in. Blue Rose will begin
to move in early October, and as job-
bing stocks throughout the country
are light it is expected that the early
shipments will be quickly absorbed.
There is also a good export demand
for this variety in ‘the South, with in-
dications pointing to a movement
which will extend through the balanée
of the year. Prolific is steady here
and at the mill.

Sauerkraut—The usual demand has
developed in consuming channels, mak-
ing the wholesale market more active.

Jobbers who have delayed covering
their needs are checking over quota-
tions and postings and are acquiring
both canned and bulk kraut for ship-
ment from the factory. Both packer
_and buyer are jockeying for position.
Vinegar—Stocks in second hands
have been’so reduced that there is no
occasion for selling pressure ‘to dis-
turb the market's tone or price basis.
Many distributors are inclined to fol-
low the market, covering their needs

as they develop.
a

Review of the Produce Market.

Apples—Wealthy, Duchess and Red
Astrachans are in ample supply at 75c
@1.25 per bu. :

Bananas—5@5%c per tb.

Beets— 40c per doz. bunches for
home grown; $1.25 per bu. for fully
matured stock,

Butter — Jobbers hold 1 1b. plain
wrapped prints at 40c and 65 Ib. tubs
at 39c for extras and 38c for firsts.

Cabbage—Home grown commands
75@85c per bu.

Carrots—40c per doz. bunches for
home. grown; $1.25 per bu. for fully
matured stock.

Cauliflower — $2.25 per crate for
home grown.

Celery—40@60c per bunch for home
grown,

Cocoanuts—90c per doz. or $6.50 per
bag.

Cranberries—Early Black are now
in market. They command $3.50 per
¥Y bbl., of 25 Ibs.

Cucumbers—No. 1 home grown hot
house, 90c per doz.; No. 2, 40c; out-
door grown, $1.25 per hamper.

Dried Beans—Michigan jobbers are
quoting as follows:

©. HH, Bea Beans =... $7.50
Bight Red: Kidney ~.._---_-__ 8.25
Dark Red Kidney _.90 0. 8. 8.25

Eggs—Jobbers pay 26@27c for No.
1 choice stock and 25c for general run.

Grapes—$1.60 for Calif. Malaga;
$2.50 for Calif. Tokay; $1.75 per dozen
4 lb. baskets for home grown Con-
cords and Niagaras,

Green Corn—25c per doz. for Mich-
igan grown,

Green Onions — Home grown, 30c
per doz.

Green Peas—$4.75 for 50 lb. crate
from Calif,

Honey Dew Melons—$1.75 for Jum-
bos and $1.50 for Flats,

Lettuce—In good demand on the
following basis: :
Imperial Valley, 4s, per crate __$4.25
Imperial Valley, 5s, per crate ____ 4.50
Outdoor grown, leaf, per bu. __-_ 1.00

Lemons—To-day’s quotations are as
follows:

S60 Sunkist (50) $7.00
S00 Sunkist 29022 3 7.00
660 Red Ball 22 6.00
500 Red Ball 2) 6.00

Limes—$1.50 per box.

Oranges—Fancy Sunkist California
Valencias are being offered this week
on the following basis:

ao $7.25
8 8.00
WG 8.50
Me 8.75
Ge SI tei ec ee ora 8.75
Oe 8.75
ee 8.75
Se 7.25

Onions—Spanish from Spain, $2.25
per*crate; home grown yellow in 100
lb. sacks, $2.10; Calif., white in 50 Ib.
sacks, $2.

Osage Melons—Michigan Osage are
now in market selling as follows:

hy Oo $2.00
fle NM 1.75
Whe Mel 1.50

Parsley—50c per doz. bunches.

Pears—Home grown Bartlett, $2.25
per bu.

Peaches—Prolifics, South Haven and
St. Johns are in ample supply on the
basis of $1.50@2 per bu.; Elbertas and
Hales fetch $2@2.25.

Peppers—Green, 50c
California.

Pickling Stock—White onions, $1.25
per box; cukes, 20c per 100 for small;
$2 per bu. for large.

Plums—$1.75 for 4 basket crate from
Calif. Apricots, $2.75; home grown
Burbank are now in market, com-
manding $1.25 per bu.; Lombards, $1.50
per bu.

Pieplant—$1 per bu. for home grown.

Potatoes—Home grown, $1.75 per
bu.; Wisconsin, $2.85 per 100 Ib. sack.

Poultry—Wilson & Company pay as
follows:

Heavy fowls 2 jj 2 20c
bieht fowls 9. be 15¢

Radishes—1I5c per doz. bunches of
outdoor grown.

Spinach—$1 per bu.

String Beans—$1.75 per bu. for
home grown.

Summer Squash—$1 per bu.

Tomatoes—$1.25 per bu. and 90c per
% bu.; 20 Ib. baskets, 60c.

Turnips—$1.4Q per bu. for new.

Veal Calves — Wilson & Company
pay as follows:

per doz. for

Haney 22 i ee 16c

Good) ee 13c

Medi (2 llc

BOOt) 2 a ee 10¢
—_>- >> ___

Gabby Gleanings From Grand Rapids.

John Hoekenga has purchased the
interest of Arthur G. Hambaum in the
Grand Rapids Vending Co., 1338 Alex-
ander street.

William Geelhoed and Cornelius
Schoen have purchased the Fulton
bakery at 1011 Grandville avenue.

K. J. Harrington has engaged in
business as the Leader Oil Co., at
1267 Butterworth.

S. Berger has opened the Berger

Auto Parts at 1755 Alpine avenue.

An involuntary petition in bank-
ruptcy has filed against B. S.
Chapin, Inc., women’s ready ‘to wear,
128 Monroe avenue, but a stay of ad-
judication has been granted by the U.
S. District Judge Fred M.- Raymond.
Lindsey, ‘Schivel & Phelps, attorneys
for the alleged debtor, are preparing
a composition of creditors with a
hearing set for Oct. 3 at 10 a. m. The
offer will be 40 per cent—10 per cent.
cash and 30 per cent. in notes.

——_+~++___

Most people worry so much about
their income that the outcome of their
work doesn’t bring more income.

——_-~___

Consider the never-failing indus-
triousness of the bee and ask yourself:
To bee or not to bee?

been

The fighter seldom
loser seldom fights,

loses and the

 

 

- Hall

- hit between the eyes.

VALUE OF TACTFULNESS.

 

Happy Faculty of Getting On With
Each Other.

We who are gathered here are a
family, and the success of the bank and
the happiness we have in this business
relationship are intimately attached to
the manner in which we get on with
each other. We were born under dif-
ferent stars, our bringing up varies
with our family life, our education, our
associations and our ideals. We ought
to have learned, before reaching this
stage in our career that, even in using
the best that is in us, our judgments
are inany times wrong or at least un-
wise. And it is vital in dealing with
each other in our intimate relationship
that we recognize this fact and when
we are inclined to criticize an asociate
to admit to ourselves before uttering
a fault-finding note that perhaps we are
mistaken and the other is right. Blessed
is the relationship when without offense
matters of difference can be talked over
frankly. This involves a pretty ac-

_curate knowledge of temperament and,

when counsel is given, great tactful-
ness. Let me illustrate: Dr. Bonney
and Rev. Newman Hall were very in-
timate friends in London. Some of
you perhaps will recall that Mr. Hall
was a great prelate in the Church of
England. He was a very liberal preach-
er, a mighty good mixer and many
times brought down upon his head the
sever criticism of associate ministers
in the church who were ultra con-
servative and who were intolerant of
methods unusual to the clergy. These
criticism became acrid and oftentimes

seemed to be tainted with medievalism.

The criticisms became bitter and, Mr.
thought, unchristian. After a
while they got under his skin and he
went to his study one day after reading
a severe onslaught upon his liberal ex-
mad clear through, and
wrote a philippic in the same _ spirit
exhibited by his calumniators. After
writing it and scratching his signature
at the end, he put on his hat and visited
his intimate friend Bonney. He threw
the manuscript on the desk of his
friend and said, “Read that.” The reply
was, “What is it?” “It is a response to
the ugly things that have been said
about me by my associate clergymen.”
Bonney said, “Read it to me,” and with
rather excited voice the prelate read
through the manuscript. From time
to time Bonney would say, “That’s a
You gave it to
them as they deserved. This is a won-
derful document. I wonder if you had
thought of a proper title for it, for I
suppose you will issue this as a
brochure?” “No, I hadn’t thought that
was vital to the document.” I inter-
polate here that Dr. Hall some years
before had issued a wonderful tract

pressions,

entitled “Come to Jesus” that had a ~

tremendous circulation. I found one
in an old bookstore in Philadelphia and
after reading a sentence or two seized
it with joy and now hold it as one of
my choicest possessions. It was the
most sweet and beautiful message of
the kind I ever read. Dr. Bonney had
this in mind when he said, “Newman,
how would this do as a title: Go to
the Devil, by the Author of ‘Come to

MICHIGAN

”

Jesus.” Hall took his manuscript and
after thinking a minute, arose.and de-
liberately placed it upon the dying em-
bers in the grate and stood watching
until it was burned to ashes; he picked
up his hat saying, “This ends it” and
passed out. It was an adventure on
the part of Dr. Bonney, but he knew
that friendship would triumph.

I think I have, in a former address,
given you this illustration, but I will
repeat it: You will recall that Mon-
sieur Talleyrand was a model of suavity
and knew how to get on well with
everybody. Having this reputation,
one time when he was in the company
of a number of court ladies, Madame
De Stael turned to Talleyrand and
said, “Which of us ladies do you like
the best?”, and he replied in his de-
bonair way, “I love you all.” “Yes,
yes,’ said the Madame, “that sounds
very well, but which of us is the closest
in your affections?” “Oh, I can’t dis-
tinguish between you in the matter of
affection.” “But, Monsieur, supposing
for instance that Madame Seville over
there and I were in a boat on the Seine
and a disaster should come suddenly
upon us and we would all be thrown
in the water, which one of us would
you And Talleyrand with a
smile replied, ‘Oh, Madame, you can
swim.”

save:”

Phillips Brooks sat at a friend’s
table for breakfast and a little girl in
the family had just come into the privi-
lege of sitting at the table with the
grownups. She was learning to handle
her taking her bread and
milk, and because the Bishop was so
interesting in his conversation, in
watching him she spilled a spoonful
upon her bib. Her mother chided her
quite “Betty, you are care-
less.” The little lip rurled up, showing
that she felt the unkind remark, when
the Bishop said, ‘Oh, my dear lady,
3etty’s mouth is so little if she missed
it by a quarter of an inch she would
miss it altogether.” The child did not
understand, but she saw from the ex-
pression of the Bishop’s face that he
was taking her part and immediately
sunshine came in the place of a frown
and the pleasant conversation at the
meal was resumed.

spoon in

sharply,

I know two employers of labor in
this town who have been successful
and have been in business many years.
In one establishment can be found men
who have grown grey in the service
and whose relationship to the proprie-
tor is one of warm friendship. In the
cther establishment the men change so
often and repeatedly that scarcely an
employe of to-day was in the service
three or four years ago. This differ-
ence comes from the lack of methodical
ways of getting on with each other on
the part of one of the employers. Two

“housekeepers of my acquaince, both of

them fine women, well equipped and
useful in community, one of them has
had five maids in the last year; the
other has a maid who has been with
her for twenty years. The reason for
this difference lies in the fact that one
of these good women knows how to
get on with her help without friction;
with the other, it is impossible.
Sympathy comes into this discussion
as a factor and not all of us are sim-

TRADESMAN September 17, 1930

You Take Out

Life Insurance

— you plan to protect your family's future.
Have you taken any steps to safeguard the
proceeds of this insurance? One way to
accomplish this is by adopting the following
plan:

Have an agreement prepared
under which you deposit your
insurance policies with us.

We will carry out your wishes
under the terms of the agree-
ment and make payments of
income, as provided therein.

We will distribute the principal at
the time and in the manner
designated.

By this plan, you can arrange practically any
method of disbursement of your insurance
proceeds, to meet the particular require-
ments of your family. Let us explain this plan
to you in detail.

THE MICHIGAN BTRUST co.

GRAND RAPIDS

 

 

 

FIRST TRUST COMPANY IN MICHIGAN

 

 

 

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September 17, 1930

 

MICHIGAN TRADESMAN

 

ilarly endowed in its expression. A
friend of mine relates that in the dig-
ging of a drain four men were em-
ployed and there was no foreman pres-
ent when a disaster came, a rock fall-
ing upon one of the laborers and kill-
ing him instantly. The other three,
noting the tragedy and remembering
that their associate was only a little
ways from home, talked with each
other about what it was best to do and
how they should take the sad news to
the family. They finally settled upon
a genial and companionable Irishman
and delegated him to break the news.
The body was placed upon a pushcart
and covered up with an old blanket
and was wheeled to the residence of
the dead man. James was in doubt
what to say or how to say it as he went
along. Finally as he neared the house
a bright thought seemed to come to
him and he knocked on the door, tak-
ing off his hat, bowed and said, “Does
the Widow Quigley live here?” And
the reply of the dignified woman was,
“There is no Widow Quigley here, but
I am Mrs. Quigley.” ‘Ah’, he said,
“T think you are mistaken and not I”
and he removed the cover and ex-
hibited her dead husband. The result
was tragic. While the most kindly
intentions were meant, the lack of
proper expression turned what might
have been a sweet and thoughtful ex-
pression into a terrible remembrance.

A want of tactfulness on the part
of friendly visitors whose duties lead
them into poverty stricken homes with
the offering of such help as they can
give is often very unfortunate in its
results. One of these good women,
but one who performed her duties me-
chanically, in visiting one of these
homes with a basket on her arm ac-
costed the wife and mother as follows:
‘Ts John still out of work: “Yes”’
“Just as I expected. Gone on a drunk
again, hasn’t he? You are pretty late
about doing up your breakfast dishes,
This room is a fright. Oh, look at that
baby’s face, hasn’t been washed in a
week, but here’s something for you to
eat. So long.” This lady, expecting
to do a kindly service, belonged to a
class of people which I call “roughers
up’ as contrasted with the “‘smoothers
down.”

Speaking of drunkenness calls to
my mind the well authenticated story
of Sir Frederick Temple, who was one
of England’s greatest divines and who
was often delegated to give the final
instructions to novitiates before they
took on the responsibilities of priest-
hood. He had a little class of four
young men and he had been very inti-
mate with them in giving several final
bits of instruction and a happy thought
struck. him. “Young men, very soon
after you have entered the service of
our. Lord as priests you will have ex-
periences in which a sympathetic heart
must find its proper expression. [| will
go in the other room and recline upon
the couch. I am supposedly a very
sick man and I would like you to come
in and administer to me the consola-
tion which is vital to a proper rela-
tionship of this kind. The young men
consulted with each other and tried to
get somebody else to start.the job. It
was a pretty delicate business and they

finally agreed that a young Irishman
should make the first attempt. He
went in quietly, lay off his mantle, and
with a benign countenance pulled a
chair forward to the couch and putting
his hand on the head of Sir Frederick
said, “Frederick, is it the drink again?”
It was too much for the sense of
humor in Sir Frederick and he rose
from his couch suddenly and decided
that the adventure was an error and
never was known to repeat it after-
wards.

There is a difference in methods of
diplomacy in dealing ‘with each other
which is admirably illustrated by the
English method of years ago, as prac-
ticed by Disraeli and the more recent
ways of dealing with delicate matters
between nations practiced by Theodore
Roosevelt—the one cautious, careful,
hiding behind very carefully thought
out expressions; the other in a lan-
guage of the day, putting his cards
upon the table at once and with the
utmost frankness expressing his de-
sires,

In the family circle we find the
sweetest, most beautiful and most won-
derful relationship in life is expressed
in the attitude of a man and his wife
toward each other. In this relation-
ship, as children come along, it is vital
to their lives that the ideal should be
beautifully expressed by their parents.
I wonder how many of you who have
little families and are bringing up chil-
dren and have in your mind’s eye for
each of them a successful career in
literature, industry, a profession, have
ever considered that there is something
more important than any of these ob-
jectives; and my wonder is whether
you have given it serious thought that,
inasmuch as the marriage relationship
is the most important one as connected
with service and happiness in the
world, you are bringing up your boys
to be good husbands and your girls to
be good wives. In the discussion of
my topic this thought has in the end
been the uppermost one, and my word
of counsel to you is that in thinking
over and arranging your lives so as to
get on in the world as a “smoother-
down” rather than a “rougher-up,”
you should keep before you some of
the ideals suggested in this brief talk.
I do not want you to go away from
here discouraged with yourselves. I am
in sackcloth and ashes often in contem-
plating my own delinquencies. Please
remember the pronouncement of
Richelieu to Francois: “In the lexicon
of youth which fate reserves for a
bright manhood, there is no such word
as fail.” And then as my final message
please recall the words of John G.
Saxe when he said:

Never give up, for the wisest is boldest,

Knowing that Providence mingles the
And the beak maxim as well as the oldest

Is the true watchword of Never give up.

Charles W. Garfield.

—_—_*+-__

Luck is ever waiting for something
to turn up. Labor with keen eyes and
strong will, will turn up something.
Luck lies in bed, and wishes the post-
man would bring him the news ofa
legacy. Labor turns out at 6 o’clock
and with busy pen or ringing hammer
lays the foundation of a competence.
Luck whines. Labor whistles. Luck
relies on chance. Labor on character.

 

 

 

 

Quaker Bran
Products

More care has been taken
this year in the selection
of Quaker Brand Products
than ever before. Thequali-
ty is the best at the price
we can procure.

Wewillmerit thecontinued
approval of the Consumer
and of the independent re-
tailer. Your cooperation in
distributing Quaker Brand
Products will increase your
volume of business and
the satisfaction of your
trade.

 

LEE & CADY

 

 

 

 

THE NATION’S HOPE.

A considerable part of the popula-
tion of this country is untroubled at
present by any prospect of unemploy-
ment. For there are many millions of
school children who begin this month
their program of study, and there is
no danger of depression or short ra-
tions.

The importance of hopefulness in
education cannot easily be overestimat-
ed. Civilization is nothing without con-
fidence in the future, for the best ef-
forts and most unselfish sacrifices of
men and women are for the sake of the
years to come and future generations.
It is an old story that a man plants
an apple tree for his grandchildren’s
enjoyment; it is a more serious truth
that the best plans and purposes of
this generation will reach maturity
when the world’s work is in the hands
of this year’s school children. We
must, therefore, have faith in our
schools and prove it by unstinting sup-
port of their work.

The “shining morning faces” of the
host of children who are back to work
and play are education’s most encour-
aging aspect. Most of them go gladly,
looking forward to the social exhilara-
tion of the modern school and the
variety of occupations which make
schooldays adventurous and learning
agreeable.

Possibly the teachers must make a
considerable effort to match the cheer-
fulness of their charges. Educators in
general are aware of problems multi-
plied and intensified by the amazing
progress of popular education. For as
schools are perfected in physical equip-
ment and are crowded everywhere as
fast as they are built, the need for wise
and capable teaching is becoming more
acute. The lack of it was less marked
in the vanished days of the little red
schoolhouse; the quality of teaching in
those times was not contrasted sharply
with the perfection of educational fa-
cilities. But to-day the wealth of a
great nation has been poured into edu-
cation, and the danger of failure lies
not in the lack of tools but in the
uncertain abilities of those appointed
to use them.

There is evidence everywhere of the
need for stricter standards in one of
the most important of the professions.
It is a problem that is being approach-
ed to-day from two directions. One
is represented in an effort to provide
more thorough training in normal
schools and colleges, with a parallel
purpose to increase the teacher’s salary
proportionately. The other phase of
the problem is the familiar one of un-
employment. There are, apparently,
too many teachers. More ®than 200
qualified teachers are without positions
in this city at the opening of the
school year, and this condition exists
in larger and smaller degree through-
out the country.

Probably the world has never seen
so promising an army of youngsters as
throngs this month to the public
schools of America, Certainly no na-

tion has ever been so well provided —

with equipment dedicated to education.
It is inevitable that such conditions
should compel new consideration. of
the quality of the teaching to be done

MICHIGAN

in these class-rooms. The “jobless
teacher” has made the problem an im-
mediate one, but it was already im-
portant. The time is ripe for new
efforts to attract to teaching the best
talent available, to train it thoroughly
for its responsible work and to re-
ward it in proportion to its importance
to the Nation and these youngsters
who are the Nation’s hope.

 

NOTORIOUS UNWORTHIES

It is exceedingly unfortunate that so
noble an organization as the Grand
Rapids Rotary Club—noble in aim,
noble in effort and noble in accomplish-
ment—should have submitted to the
indignity it underwent during the
primary campaign in listening to the
denials of two cheap politicians, both
of whom came before the organization
with lies on their lips and irony
in their souls. Couzens improved the
opportunity to report what he had
previously stated elsewhere in the State
that in casting his vote in the Senate
he always had due regard for the
wishes of his Michigan constituents.
He did not undertake to reconcile this
statement with his action in voting
against the confirmation of Charles E.
Hughes, whom every thinking man and
woman in Michigan realizes is the
greatest lawyer and greatest judge in
the world.

Both of these men knew that it was
a fundamental rule of Rotary that no
reference should ever be made to re-
ligion or politics in the deliberations
of that organization, yet both launched
out on political tirades in keeping with
their records as pot house politicians
who have no regard for the rights of
others when their own political future
is in jeopardy. Judging by the Groes-
beck vote in Kent county, every mem-
ber of Rotary resented his action in
violating the glorious traditions of that
organization — except, perhaps, the
cheap politicians who were responsible
for his presence.

 

BUYING SEASON LATE.

The fall buying season in the mer-
chandise markets is about two weeks
late this year in reaching high volume.
This year the peak movement did not
get started until July 30. It lasted
until the week of Aug. 20. There were
thus only four weeks of high activity
this year as against six weeks last
year. In a general way, therefore,. it
might be said that orders for fall were
some 30 per cent. under those of a
year ago—a percentage that approxi-
mates reports heard in the various
markets.

Measuring the volume of wholesale
orders by the number of buyers who
visit the Eastern market must, of
course, take into account that more
business is being placed this year
through the resident offices. Store
economizing has reduced the number
of trips permitted buyers in many in-
stances and in some sections of the
country due to depressed conditions
small retailers have canceled their
usual trips.

In the last few weeks, however, the
stores appear to have taken heed of the
warning that they may face future
shortages on account of drastic cur-
tailment in their buying. They have

TRADESMAN

placed more liberal orders and last
week the number of buyers in the mar-
ket drew close to the figures of a year
ago. There should be three weeks of
better buying in the wholesale markets
and, since there are two weeks to make
up, an even longer period of activity
is indicated.
A POOR LOSER.

Four years ago when Groesbeck was
repudiated by the voters of Michigan
to the tune of 360,000 votes, he was
invited by a friend to appear on the
platform of the State convention as an
evidence of his loyalty to the party.
His reply was that the ‘Republican
party can go to hell.”

This year, as the result of a three
candidate field, he scores second in
the race and immediately protests that
he was defeated by fraud and the use
of money, when everyone knows that
Groesbeck had five times as large a
fund to draw on as the successful can-
didate had. He also threatens to pre-
cipitate a recount—not with any idea
of changing the result, but solely to
muss things up and muddle the situa-
tion.

Such an attitude on the part of a
defeated candidate shows very plainly
that he is a poor loser and possesses
none of the attributes of a good sports-
man and a good citizen. The sooner
he reaches the conclusion that he has
had his opportunity to demonstrate his
ability as an administrator, for six
years and been repudiated by the peo-
ple he served solely because of his
failure to make good, the better it will
be for all concerned.

As governor he was a failure. As
a politician he is a fizzle. As a citizen
he is non est. Peace to his ashes!-

 

DRY GOODS CONDITIONS.

Retail sales continue to hold to their
recently improved level during the
week. In a number of cases it is re-
ported that dollar volume is close to
that of a year ago, despite the decline
in prices. Cool weather brings the
best results, of course, and in sections
where warm temperatures persist the
demand for seasonal goods is said to
be lagging. Apparel lines draw the
best response and buying of dress
accessories shows marked improve-
ment,

Buying in the wholesale merchandise
markets during the week improved to
quite a little extent. The number of
buvers on hand crept close to last
year’s total. Price revisions continue
to be made and there are important
reductions in cotton prints, hosiery,
linoleums and other products. How-
ever, a more stable basis appears to
be in the making.

DETROIT’S ELECTION.

The recall of Mayor Charles Bowles
of Detroit was assured last Tuesday
by his defeat in one of the bitterest
Mayoralty elections ever held in that
city. Under the Michigan recall law,
which was invoked to remove him
from office less than two months ago,
he retained his authority until his suc-
cessor should be. chosen. Further-
more, he was permitted to become a
candidate to succeed himself and came
near doing so, taking second place in

 

September 17, 1930

a five-cornered race. The experiment
with the recall in the largest American
city which possesses this device for re-
moving undesirable or. unpopular of-
ficials did not have the full result de-
sired by leaders in the movement
against Mayor Bowles. The candidate
picked by his group and the so-called
good-government forces failed to make
the grade. Detroit's second Mayor
within a year will a former Recorder's
Judge, Frank Murphy, whose election,
like that of Mr. Bowles last November,
was aided by the split in the opposition
votes. Detroit has a non-partisan
Mayoralty election, but its results ap-
pear to be considerably short of the
ideal.

 

BETRAYAL BY FALSE FRIENDS.
Every morning’s mail to the Trades-
man brings numerous requests for in-
formation on chain stores which will
enable school and college students to
maintain their positions and present
adequate arguments in behalf of the in-
dependent merchants. Dozens. of
racketeers have pretended to do this
and thousands of dollars have been
filched from manufacturers, jobbers
and independent merchants on the spa-
cious plea that this want will be sup-
plied. In no case has any racketeer
ever raised his finger to supply this
need and satisfy this requirement.
3ecause more matter of this kind
of an argumentative character has been
published in the Tradesman than all
other trade papers combined, the man-
agement is compiling a series of arti-
cles which will be published in pamph-
let form and sent free to all authentic
applicants on request. It may be a
month before this task is completed,
but when it is completed the result
will be found adequate for any occa-
sion of the kind which may arise.

 

FORMIDABLE FIRES.

One of the most formidable fires in
the recent history of London occurred
last week in Wapping, a district in the
congested East End, where tenements,
warehouses, small factories and drah
dweilings run for miles along the river.
It did $5,000,000 in damage, and 300
firemen needed ten miles of hose and
seventy engines to bring it under con-
trol. A coincidence of dates makes
this a sort of anniversary bonfire in
memory of the Great Fire of London,
which burned from September 2 to 6
in the year 1666. That historic blaze,
it is admitted, was one of the most
wholesome things that ever happened
to the ancient city. It burned out the
Black Death, it swept away miles of
undesirable streets and dwellings and
it cleared the way for the first effort
to buiid a healthy and good-looking
London. Possibly the blaze in Wap-
ping will suggest a similar improve-
ment in a section of London which
needs it badly.

 

The fountain of contentment must
spring up in the mind; and he who
has so little knowledge of human na-
ture as to seek happiness by chang-
ing anything ‘but his own disposition,
will waste his life in fruitless efforts
and multiply the griefs which he pur-
poses to remove,

 

ie

 

 

 

 

ie

wert

¥

 

 

September 17, 1930

 

MICHIGAN TRADESMAN

9

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

If there is a finer stretch of gravel
road anywhere in Michigan than the
fifteen mile stretch between M 131 and
Belding I have yet to discover it. The
roadbed is wide and smooth, the farm-
ers along the way are mostly prosper-
ous and the scenery is varied and
beautiful, enlivened by the shores of
Silver, Bostwick and Green lakes. I
suppose M 44 will be covered with
cenrent some of these days, which will
add to its attractiveness for those who
prefer a solid roadbed to a perfect
gravel surface.

Russell Sage, who purchased the
grocery stock of L. J. Kimberly, at
Cook’s Corners, has added to the stock
and fixtures of the establishment,
which presents a much more attrac-
tive appearance.

Since my last call on the Belding
Basket Co., Cornelius Gerber has been
élected Vice-President of that corpora-
tion to succeed the late D. N. Gerber.
The Gerbers appear to take to the
basket business like a duck takes to
water. I can recall when they manu-
factured ‘baskets at Douglas, keeping
a tug boat on Kalamazoo river to tow
their timber down that stream to the
factory. Since transferring their head-
quarters to Fremont they have achiev-
ed success in the banking and canning
business also.

The great Brinton F. Hall orchards,
just East of Belding, look very thrifty,
as usual, but many rows of trees are
minus any fruit this season. Mr. Hall
says he will have about 30 per cent.
of an average crop—no Baldwins, 10
per cent. Northern Spys and 60 per
cent. McIntosh Reds. I asked him
why the Jewish people refuse to pur-
chase any other variety of apple when
McIntosh Reds are obtainable and he
replied:

“Because they know a good apple
when they See it.”

 

Lepley & Wilson, the Greenville
clothing merchants, are in the market
for a steam pressing machine. Per-
haps some reader of the Tradesman
can supply the needed article.

 

The Isaac Kipp grocery store at
Greenville was offering beet sugar at
4.95c per hundred Saturday. I failed
to see any very active demand for the
article, which naturally led me to be-
lieve that the dear people do not recog-
nize a bargain when it is thrown at
them. As the second generation of
Kipps are not much given to throwing
away money, even to attract bargain
hunters, I naturally assumed they had
located a job lot of beet sugar some-
where ‘which they were able to pur-
chase at a bargain price.

Mr. Geo. C. Pratt, President of the
Herpolsheimer Co., recently sent me
the newest biography of Theodore
Roosevelt by Qwen Wister, which I
read with much pleasure and satisfac-
tion. I was greatly disappointed over
one omission, however—the failure to
even mention the name of Jacob Riis,

who was probably as close to the
great President for many years as any
of his high brow friends.
history of Roosevelt and overlook the
part Jacob Riis played in the life of
our greatest National hero of modern
times seems to me like writing a his-
tory of Pythias and omitting all refer-
ence to Damon.

While in Greenville Saturday I call-
ed on three Danish business men and
undertook to discuss Mr. Riis with
them. To my surprise, none of them
had ever heard of him. Because he
was my good friend for over twenty
years and was my guest on several
occasions, I think I ought to write a
word for my Danish friends concern-
ing him. He was born in ‘Ribe, Den-
mark, May 3, 1849. He came to the
United States under humble circum-
stances twenty years later and worked
at different trades until he secured a
position as reporter on the New York
Sun. In this work he gained a thor-
ough knowledge of the conditions in
the slums of the city and by his lec-
tures and writings aroused interest in
the reformation of the tenement house
districts and became a leader in the
reform movement. When Theodore
Roosevelt was police commissioner
Riis’ thorough knowledge of the city
was of the greatest aid to him and the
commissioner was almost invariably
accompanied on his all-night tours of
investigation by Riis. Under the
leadership of the latter, police station
lodging houses were abolished, small
parks in crowded districts were opened,
playgrounds were purchased and
equipped and many tenement house
evils were done away with. His great-
est accomplishment was the condemna-
tion of the Five Points district and its
conversion into a playground for
children. This represented constant
effort every day in the columns of the
Sun for six years. The great editor
of the Sun, Charles A. Dana, co-
operated with Mr. Riis in this under-
taking by devoting many columns of
space in his editorial department to
the reform. This meant much, be-
cause at that time the editorial page
of the Sun was universally conceded
to be the strongest editorial depart-
ment in the world. When the work
was finally accomplished and the park
thus created by the diplomacy and per-
sistence of Mr. ‘Riis was finally dedi-
cated to the children of the city, about
the only man of prominence in the
city who was not invited to sit on the
platform and witness the ceremonies
was Jacob Riis, showing how little use
Tammany and the Democratic organ-
ization of New York City had for a
man who devoted his life to opposing
vice and crime and creating better liv-
ing conditions for the poor and the
underfed. Mr. Riis took no exception
to the intended slight. He was abun-
dantly satisfied with the applause of
his own soul.

 

Mr. Riis wrote many very wonder-
ful books which had a large sale he-

cause his work of reformation was_
. q
conducted along thoroughly practical -

lines. Theodore Roosevelt insisted he

“was the “most useful citizen of New

York.” In 1901 he published his own
biography under the title of “The Mak-

To write a’

ing of an American.” I well recall the
heartiness with which it: was received
by the reading public. Two other
notable autobiographies appeared the
same year—‘“Up From Slavery” by
Booker Washington and the personal
reminiscences of Clara Morris, the
great emotional actress. “The Mak-
ing of an American” contained a novel
feature in that the chapters devoted to
the courtship of the author were writ-
ten by his wife, Elizabeth. She per-
formed this service so well that I re-
call telling her on one occasion that
she should have espoused the profes-
sion of writer, instead of being con-
tent to be the wife of one of the great-

est social reformers the world has ever-

seen. Mrs. Riis preceded her husband
to the Great Beyond ‘by several years.

 

The Wister biography is dedicated
to Mrs. Roosevelt and there are evi-
dences all through the book that she
took an important part in furnishing
authentic information which added
greatly to its value as a dependable
record of the life of a great man. I[
happen to know that she thought well
of Mr. Riis and shared the admiration
her husband had for the innate good-
ness and greatness of the Danish-
American. How she permitted the
Wister biography to appear without
some reference to Mr. Riis is one of
the things I am unable to explain.

 

The Detroit Stock Exchange is still
permitting the common stock of the
National Grocer Co. to be sold on its
board. This security has not had any
actual value for many months and
every sale of the stock is a swindle,
for which the Detroit Stock Exchange
should be held personally responsible.

In driving into the city every morn-
ing, I have had occasion to comment
on the large amount of bachelor but-
ton flowers which have been in evi-
dence on the roadside for the past
eight weeks and are apparently good
for two weeks longer. No wild
flower of which I have any knowledge
has ibeen in bloom so long this season.

I certainly appreciate the following
personal reference to the writer from
the pen of the gifted editor of the Ionia
News:

We shall remember for a long time
the pleasant visit we received last
Saturday from Mr. and Mrs. E. A.
Stowe, of Grand Rapids. We had
anticipated this visit for several
months and are happy to say that its
fulfillment brought us only pleasure.

Editor Stowe is a man of remark-
able attainments and ability. Although
his years have been numbered for
some time among the ‘sere and yellow
he remains dynamic in thought, am-
bition and personality and manages to
turn out enough work each week to
shame any man half his age.

Forty-eight years ago Mr. Stowe
began publication of the Michigan
Tradesman and with the exception of
seven months while ill following an
attack of typhoid fever he has been on
the job every week getting out one of
the finest trade journals in the entire
country.

Mr. Stowe represents to ws some-
thing ideal in the way of citizenship.
His editorial career has been marked
throughout with high purpose and ex-
traordinary courage. He has fought
the battle of the retail trade in Mich-
igan for nearly a half century and

much of the showing made by these
men in the mercantile life of the State
has Been brought about through his
efforts. We can only wish for him a
continuation of his fruitful years.

 

New Troy, Sept. 1—I am a reader
of your paper and find some very good
articles in it, but I have never seen
anything about our terribly high
freight rates. I am wondering if
many people know how the freight
rates affect them. I have heard lots
of people say that they did not care
for they did not pay any freight. How
foolish. There isn’t anything that we
eat or wear which we don’t pay
freight on. At present we pay 50c per
hundred on sugar from New York to
Kalamazoo. That doesn’t sound like
much, but let us figure a little A
common freight car has a capacity of
80,000 Ibs. or 800 bags of sugar. A
freight engine of to-day will haul at
least 80 cars. Figuring it is 1,000
miles from New York to Kalamazoo,
it would take ten crews to handle it
with five men to the crew. It will
also take ten engines and eighty cars,
allow them what you like for overhead
and you will have an enormous amount
left. Just figure it out for yourself.
Allow 200 tons of coal and $10 apiece
for the men—they don’t get that—but
give the railroads the benefit of the
doubt, and see what you have left. I
would like to see something in your
Realm of Rascality about this. Or
have you some railroad stock, too?
Hoping to see something soon.

F. R. Maxim.

The architect of this department has
never owned stock in any railroad.
The complaint registered by Mr.
Maxim is a very just one and should
have the most careful consideration on
the part of those who are able to dis-
cuss the matter fairly and intelligently.
When this has been done and definite
conclusions reached all merchants who
are affected by the abuse—and who is
not?—should join hands in seeking to
remedy the situation.

 

I have always maintained and fre-
quently asserted that the Pennsylvania
Railroad is the greatest liability Grand
Rapids and Western Michigan have
ever had to face. It has never done
a thing unless it could see two dollars
ahead for an expenditure of one dol-
lar. It has with great deliberation ef-
fectively milked the country traversed
by its Michigan division, wrecked many
of the towns through which it passes
by exorbitant rates, arbitrary rules and
reckless management. Nothing in the
history of railroad management or
mismanagement has ever approached
the high handed policy of the Penn-
sylvania Company in dealing out death
and destruction—so far as possible—
to every community which it touches,
every shipper whom it serves, every
person who places any confidence in
its professions of fairness and good
faith.

 

Because of this situation, which
every Western Michigan citizen thor-
oughly understands, no surprise will
be manifested over the announcement
of the management that when the win-
ter schedule goes into effect Sept. 28,
no day train will be run between Grand
Rapids and Mackinaw City. The night
train will be maintained, as heretofore,
but the morning train out of Grand
Rapids will go only as far as Cadillac
and then return to Grand Rapids. This
arrangement will deprive the resi-
dents of all towns between Cadillac

 

 

10

MICHIGAN TRADESMAN

September 17, 1930

 

and Mackinaw City of any day ser-
vice and force them to resort to aero-

planes, ‘busses and automobiles to
handle mail, express and day pas-
sengers. Such a curtailment of ser-

vice is exactly what might be expected
from a greedy corporation which has
always pursued a rule and ruin policy
and by so doing has deliberately forced
the people along the line of the road
to find other methods of transport
than that afforded by the Pennsylvania
Company.

There is only one way to meet this
sort of warfare and that is to refuse to
use the road in any capacity whatever.
No shipper in Michigan should ever
pay the Pennsylvania Company a dol-
lar. He should refuse to ship a pound
of freight over the road and refuse to
accept any freight sent him over that
line. Considering how the System has
treated Grand Rapids no loyal citizen
should ever ride on the road or permit
his family to do so. Manufacturers as
a body should decline to permit their
products to be transported over the
Pennsylvania and goods ordered in
Eastern markets should be routed over
other lines than the one which aims
to destroy them. This is drastic ad-
vice, handed out as drastically as I
know how, but is the only kind of
advice which is in keeping with the
condition which confronts us.

 

It is currently reported that the
Pennsylvania Company is planning to
close its depot at Sand Lake, because
the people of that town do not use the
passenger train service to any extent,
and confine its contact with the town
to accepting potatoes and other farm
products for shipment. When this ac-
tion will be put into effect has not yet
been announced by the transportation
company.

The G. R. & I. has aiways
owned by the Pennsylvania Company,
but for many years permitted the
branch to be operated by local man-
agement. Very naturally, this sort of
management was very popular with
the traveling public and shippers, and

been

the road enjoyed a long period of
prosperity. Then the owners took
over the management of the line,

Pittsburg ‘being represented here by
puppets who did not dare cough with-
out first consulting the headquarters
at Pittsburg. This policy rigidly en-
forced, has caused the road to become
literally two streaks of rust, without
a friend anywhere along the line.

A Michigan friend who now resides
in Tampa writes me as follows regard-
ing business conditions in Florida:

There isn’t a thing the matter with
Florida to-day except in the minds of
its citizens.

Practically everybody in Florida is
in debt for real estate for more than
the real estate is worth, so the indi-
vidual is hard up avd sees everything
through blue glasses. The crops are
good, prices are good, we have had no
drought, the weather has been perfect,
so what more can we ask for? If we
had a little monev now, we could make
up on citrus groves what we lost dur-
ing the boom, but, unfortunately, we
are not able to take advantage of the
situation. 3

A large number ef canning plants
have been established in the state dur-

 

ing the past year; cold storage, which
until within a vear ago, has been an
unknown quantity in Florida, is now
coming into its own, so that the citrus
industry apparently is about to be
stabilized and that industry is the
foundation of Florida’s wealth. A year
ago groves were a drug on the mar-
ket; to-day there is absolute activity
and there is a real market for every
grove that is offered at a fair price.

The great thing about Florida is, of
course, the climate. We never have
excessive heat, nor excessive cold. If
you plan a picnic or an outing of any
kind and fix the day as December 20
or January 15 or July 4, you know you
will have good weather. Our hot sum-
mer weather is just the kind of weath-
er that Michigan people want if they
go to Mackinac Island or any other
summer resort. The ladies want to
wear their summer clothes and the
men their light flannels and go in their
shirt sleeves. Florida turns on that
kind of weather 365 days in tthe year
and would turn on more if there were
more days in the year, so there you
are; and this does not mean that I
have lost my love for Michigan for, to
me, Michigan is to-day the land of
opportunity as is Florida.

The Grand Rapids Rotary Club is
a very remarkable organization of re-
markable men who have accomplished
much good for themselves, the city and
the State. It has done much to re-
lieve the pangs of hunger and bring sur-
cease from suffering and sorrow. It has
generally hewed close to the line and
refused to permit politicians to make
political harangues at the weekly meet-
ings. This year an exception appears
to have been made to the universal
rule of Rotary all over the world.
Chase Osborn was the first to be in-
vited to speak and presented an in-
teresting talk without mentioning
politics at any point or referring to
his own candidacy for public office.
By so doing ‘he paid a great tribute to
the fundamental principles of Rotary-
ism and its long continued policy to
refrain from introducing politics or re-
ligion into its deliberations. Couzens
and Groesbeck came later and smash-
ed every tradition of Rotaryism by
making their talks purely personal and
political to the ‘highest degree. It
can hardly be assumed that such a
violation of Rotary policy was not
voluntarily intended by them. Their
defiance of decency and good taste was
evidently due to ill breeding and con-
tempt for established custom of long
standing—which, by the way, happens
to be in keeping with their conduct
generally. E. A. Stowe.

———--~> + ___
Expenses Top Heavy.

Mr. Roy Lindquist, a certified pub-
lic accountant, who ‘has assisted in a
number of National studies and sur-
veys on costs and accounting gives
reason for high expenses adding that
just the opposite would apply eco-
nomics.

1. Wages too high in proportion to
business done. This is by far the most
important and prevalent cause of high
overhead.

2. Rent too high.

 

3. Inefficiency of proprietor. Poor
management as to employes and cus-
tomers, and spending too much time
away from the business.

4. Purchases of customers confined
to short periods of the day. Additional
labor hired for the rush hour trade so

that much of the clerks’ time is un-
profitably employed.

5. Careless granting of credit and
loose collection methods. Results in
bad debt losses, extra collection ex-
pense, and dissipation of merchant’s
time in making collections.

6. Excessive investment in fixtures
and equipment. Results in high de-
preciation and interest charges.

Lindquist also refers to the causes
of high wage expense for volume of
business done and gives the following
reasons:

1. Too many clerks.

2. Waste of clerks’ time.

3. Poor supervision of labor on the
part of proprietors.

5s

   

 

 

 

 

5 BIG REASONS
Why You Should Push

STANDARD BRAND
Products

1—Prompt Service and fre-
quent deliveries.

2—Small stocks properly
regulated require small
investments.

3—A reputation for fresh-
ness with every product.

4—Nation - wide adver-
tising.
5—Quick turnovers and

Quick Profits.

Announce Linoleum Price Changes.

In line with the action taken by two
of the leading manufacturers of hard-
surfaced floor coverings, other large

producers yesterday announced down-
ward revisions in the prices of their .

products. Plain hnoleums in most
cases were reduced by 15 per cent.,
while figured goods were cut from 5
to 10 per cent. Those who announced
new low prices yesterday were the
Armstrong Cork Company, linoleum
division; ‘the Blabon-Sandura Com-
pany, Inc., and the Certainteed Prod-
ucts Corporation. ‘Smaller producers
have not completed their revisions, but
are expected to announce changes be-
fore the close of the week.

 

waiting for you
Royal Baking Powder has been used by gen-
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the only nationally distributed Cream of
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Royal Baking Powder is backed by a great
national advertising campaign in the leading
y¥ | women’s magazines throughout the country.

Tie up with this adver-
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of the profits.

ROYAL

Baking Powder

Distributed by
Standard Brands Incorporated

 

 

 

 

 

 

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2 cares 5¢

 

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Main Office - Milwaukee, Wisc.

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September 17, 1930

 

 

MICHIGAN TRADESMAN

 

CHAIN STORES HERE TO STAY.

Not the Worst Things in _ the
World,

Every time [I contact with the Frank-
ford Grocery Company I find it con-
structing, or about to construct, an
addition to its warehouse; and every
time I hear from it between visits,
similar conditions seem to obtain.
Then, whenever expansion is in pro-
cess or about to take place, membership
lists are closed, there being no room
for more members until large physical
facilities are provided.

The Frankford organization is more
than a generation old. What started it,
{ am not certain; but I know that
stress of competition with old-time
chains, such as that of Thomas P.
Hunter, who built the Acme Tea Co.
to 465 stores before he died, vastly
stimulated Frankford’s growth. For
Philadelphia has been a preferred cen-
ter of chain grocery expansion for
more than thirty years.

Frankford Grocery Company is an
incorporated body whose stock is own-

 

Paul Findlay.

ed by members of Frankford Grocers
Association. It is a buying exchange
—rather it was a buying exchange until
it became a regualr wholesale grocery
corporation. The 1928-1929 report is
before me, period ending August 31
last; and the note sent with that re-
port states baldly: “New addition to
warehouse 66-235, five floors, 1600
members.” Whether this new addition
was made in 1929 or since the last re-
port was completed, this condition is,
as I say, characteristic.

The central moving spirit of Frank-
ford is J. A. Edgar, who with thirty-
eight years of personal experience with
co-operative work, is known as Czar
Edgar or Father Edgar, depending on
the angle of contact. For Edgar “talks
turkey” without paper frills to buyers,
sellers and members when the occasion
comes for “plain talk;” but he is a real
father confessor to anyone who comes
for help with a mind and heart opened
by sad experience or hunger for gen-
uine knowledge.

Organization is a great thing. [n-
corporation has its advantages. “Jn
union there is strength.” And all that
kind of thing. But nothing is truer than

that any strong, worthwhile institution
is “the lengthened figure of one man;”
and Frankford owes its present out-
standing strength, influence and bene-
ficence to the unswerving good sense
and honesty of the man at its head.

Results tell; and the results of
Edgar’s management are evinced in
folder before me, reflecting as it does
an organization that stands firm re-
gardless, unafraid of any “conditions”
or competition on earth.. Let us glance
at the elements of stability and accom-
plishment, reviewing business for 1928-
29. We begin Sept. 1, 1928, with
Cash. Balance: of 220 25 $ 970.96

Receipts.
Merchandise Sales $7,392,079.10
Interest on Securi-

ties and Deposits 12,773.94
Manufacturers for

Sales Service____ 16,551.02
Manufacturers for

Advertisine ___ 28,330.11
Securities Called

and Sold... 9,461.30
Auto Truck Sold___ 1,475.00

Withdrawals

from Savings

Funds of

Second Nat’l

Bank __$80,000

Frankford Trust

Company 65,000 145,000.00
Capital Stock, Sales 45,367.00
Miscel. Reecipts __ 3,442.18

PRONG AG cece unre or ae e $7,654,479.65
Grand otal o. 22 $7,655,450.60
Disbursements,
Merchandise—Pur-
CHASES 2225 $6,895,306.33
Salaries, Wages,
Office and Ware- .

MOUSE 2 139,379.78
Garage Expense

and Wages _____ 43,940.80
Office, W’house and

Gen. Expense __ 18,503.66
Sales—Salesmen’s

Salaries, ete. __ 16,807.00
Advertismy 2 18,536.87
Insurance—Stock

and Fixtures __ 1,964.10
Taxes, Federal,

State and City__ 33,966.00
Real Estate Pur-

ehased= ss 12,282.50

Delivery Equipm't 19,452.00
Office and Ware-

house Fixtures __ 886.25
Securities Purchased 11,187.50
Second Nat. Bank,

Savings Fund __ 150,000.00
Frankford Trust Co.,

Savings Fund ___ 115,000.00
Dividends Yr. ending

_Aug. 31, 1928 __ 30,550.00
Capital Stock,

Cancelled ________ 144,076.00

SOOCAL oo $7,651,838.79
Cash Balance Aug. 31, 1929 __$ 3,611.81

Assets.

Cash as ees $ 3,611.81
Merchandise ______ 530,304.84

Accounts Rec’vable 99,668.78
Office and Ware-

house Fixtures __ 7,868.42
Delivery Equipment 32,027.00
“Real Wstate 2... 912,486.89
DCGUrities 2c tus: 210,245.75
Second Nat’l Bank

Savings Fund __ 95,000.00
Frankford Trust Co.

Savings Fund __ 65,000.00

TROGAD oo ae $1,136,213.49

 

*Worth $500,000.
Note: 107,335 Shares, Par $10. Paid in
Surplus $50,519.

Liabiilties.

Capital Stock and

REEDS (os $580,851.43
Special Insurance

POUR oo 300,000.00
Advertising Fund __ 9,393.24
Profit for Year ____ 245,568.82

Otad: sos oka $1,136,213.49

 

**Surplus.
wo sales over last year, $589,-
9.dgO,
Overalting Overhead, .031%.
Edgar also manages the Grocers

Building & Loan Association of Frank-
ford, Incorporated in 1908 of which the
twenty-second annual report shows as-
sets of $369,240.97.

With a record like that to back him,
it is not surprising that Bro. Edgar
can talk plainly to his members and
others. Let us not fail to note the

(Continued on page 30)

 

 

 

 

 

It has stood the test of time and
the most discriminating tea drink-
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The Blodgett-Beckley Co.

MEMBER INDIA TEA BUREAU
TOLEDO, OHIO

 

 

 

 

 

 

 

 

 

 

 

ar

 

 

 

MICHIGAN BELL

TELEPHONE CO.

 

Long Distance Rates are Surprisingly Low

FOR INSTANCE:

or or less, between
4:30 a.m. and
7:00 p.m.—

You can call the following points and talk for
THREE MINUTES for the rates shown.
Rates to other points are proportionately low.

Day Station-to-Station Rate
From GRAND RAPIDS to: ee

ree $ .95
MOOR 95
Bem RAPIDS 90
Ware 90
Pee ee 85
SRAVGeee CITY... 80
ANT AMOR 80

 

The rates quoted are Station-to-Station Day
rates, effective 4:30 a.m. to 7:00 p.m. :-: Eve-
ning Station-to-Station rates are effective 7:00
p-m. to 8:30 p.m., and Night Station-to-Sta-

tion rates, 8:30 p.m. to 4:30 a.m.

For fastest service, give the operator the
telephone number of the person you are calling, which can
be obtained from “Information”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 

12

MICHIGAN TRADESMAN

September 17, 1930

 

FINANCIAL

Lean Deflation Is No Myth.

With all our statistics on deflation
in market credits Wall Street itself
still half believes that somewhere out-
side its pack of cards the joker is held
back.

Harold V. Roelse makes an intelli-
gent examination of our changed se-
curity loan position in the current
Harvard Economic Society’s bulletin
that concludes in effect there is no
joker. The popular notion that our
country banks are burdened down with
a load of frozen security loans is not
supported. He finds instead that the
country banks in this important re-
serve district stand in a “surprisingly
good” condition with their security
loans. And it is on the country banks
that the suspicion of the pessimists
centers. The fear has been that an
admittedly reduced volume of brokers’
loans at New York City banks is more
than offset by an expansion in collater-
al loans at member banks generally.

Confusion over loans is not hard to
understand. We follow loan changes
through three separate series. Each
tells part. None tells all the story.
Only by combining scientifically fig-
ures from the reports on loans to
brokers, borrowings of Stock Ex-
change members and total security
loans of the member banks do we ar-
rive at a satisfying picture of what has
taken place in the last year.

Mr. Roelse’s composite study leaves
no grouds for doubt on the question
whether security credits have been de-
flated. He finds that between October
4, 1929, and June 30, 1930, “the in-
dicated totals of all reported security
loans show that, notwithstanding the
fact that the security loans of
weekly reporting banks have been
higher recently than ever before, ex-
cept for two weeks at the time of the
stock market break last autumn, the
total volume of security loans at the
end of June was about $4,500,000,000
less than at the high point of last sum-
mer.” ‘Mr. Roelse’s familiarity with
the country’s loan statistics, resulting
from his own connection with the Fed-
eral Reserve Bank at New York, adds
to the weight of the conclusions.

Still further to emphasize the condi-
tion of country banks he refers to a
recent study by the New York bank
of collateral loans at 118 member
banks in the second Federal Reserve
District outside of the larger cities.

He finds that “out of the 118 banks,
76 either had no security loans for
‘which the current market value of the
collateral was less than the amount of
the loans or had a negligible amount of
such loans; 16 additional banks had 1
per cent. of undercollateraled loans
among their loans and discounts; only
9 banks had 5 per cent. or more of un-
dercollateraled loans.

SIhe proportion of market value to
the amount of the undercollateraled
loans varied widely in the different
banks, but for the whole group aver-
aged a little over two-thirds of the face
value of the loans. In many cases, the
personal credit of the borrower will
assure eventual repayment of the loan
in full. On the whole, therefore, the
results of this study indicate conditions
in the security loans pf these member

 

 

banks in the Second District to be
surprisingly good, in view of the wide
fluctuations in security prices during
the past few years.”
Paul Willard Garrett.
['Copyrighted, 1930.]

—_—__>-+--e
No Sustained Rally Expected Until
Spring.

Private economic studies of two of
the Nation’s largest corporations are
reported to support the view that the
actual low point of the business de-
pression has been passed. Seasonal
and psychological factors indicate such
may be the case and precedent sug-
gests it.

Expressing the opinion that a return
of confidence and a substantial and
enduring business recovery are in-
evitable, Edward B. Smith & Co.
points out, that the important question
is, when can they be expected? The
answer, says the firm, is uncertain

Several more favorable factors are
cited, such as a more cheerful senti-
ment, elimination of fear of a calam-
itous crop failure, a more vigorous
bond market and greater stability in
commodity prices.

“We can hazard an opinion,” the
firm continues in answering its own
question, “based on our weighing of a
few known factors and our estimate of
a much larger number of currently
‘unknowable’ ones.

“Tt is that there will be no broad and
sustained recovery in American trade
prior to the spring of 1931. Such a
revival would require the participation
of most of our leading industries, as
well as some improvement in the out-
look for our foreign trade. This ap-
pears to be too much to expect in the
four remaining months of 1930.

“The domestic building situation is
vastly different from that which so
stimulated the 1921 recovery. The au-
tomotive industry has little to look
forward to until after the turn of the
year, and second half year earnings,
with an exception or two, seem likely
to ibe negligible. The near term
prospects of any number of other sec-
tions of the business community are
no better.

“All of this in no way precludes the
possibility of some measure of season-
al recovery in domestic business this
fall, but suggests that reports of im-
proving conditions should be analyzed
with unusual care, lest the significance
of normal expansion be interpreted too
optimistically.

“In estimating the possible extent
and duration of such a recovery, it will
also be well to consider the effect of
political uncertainties which may arise
out of the fall elections, and of psy-
chological uncertainties should the
passing of dividends become more
widespread, and should third quarter

- earnings statements be more unfavor-

able than is now anticipated.”
William Russell White.
{\Copyrighted, 1920.]
—_+- >

Constructive Developments Could
Easily Spur Market.

With conditions in financial markets
exactly reversed from those prevailing
a year ago, a turn for the better is be-
ing made, in the opinion of economists
and trained observers.

‘Sentiment is generally pessimistic,

margin holders in the stock market

are few, trading volume is relatively
small, the short interest is large. Least
resistance is encountered on price ad-
vances. These facts are cited by Mor-
rison & Townsend in a review of the
year’s business recession and a dis-
cussion of the immediate outlook.
The firm looks for a gradual transi-
tion which will be well under way be-
fore it attracts general notice. Signs
of an increased demand for merchan-
dise, especially raw materials, have al-
ready appeared, the firm points out.
“A number of constructive develop-
ments could easily take place in the
next few months to heighten bullish
sentiment and maintain security prices
in an upward trend,” the firm con-
tends.
“Seasonal should

influences alone

help retail sales and enable merchan-
dising companies to issue a succession
of improved sales and earnings state-
ments. United States Steel might
well declare an extra dividend of $1
at the next meeting as the company is
strong in cash and apparently has
adopted a more liberal dividend policy.
A number of companies, like American
Can, Eastman Kodak and Case Thresh-
ing Machine are believed to be con-
templating substantial stock dividends
or splitups, and any substantial change
for the better in business conditions
might influence directors to action.
“The conclusion to be derived from
all this is that now is the time to be-
gin accumulation of sound stocks. This
is not a suggestion for indiscriminate
purchase of securities, but it means

 

 

 

The Wiéasure of a Bank

The ability of any banking institution
is measured by its good name, its financial
resources and its physical equipment.

Judged by these standards we are proud
of our bank. It has always been linked
with the progress of its Community and
its resources are more than adequate.

h

GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel At Home”
16 CONVENIENT OFFICES

 

 

 

 

 

New York

Boston
: San Francisco

 

 

Investment Securities

E. H. Rollins & Sons

Founded 1876
Phone 4745
4th Floor Grand Rapids Savings Bldg.
GRAND RAPIDS

Philadelphia
Los Angeles

Chicago
London

Denver

 

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2 4
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September 17, 1930

that investors might use 25 per cent.
to 50 per cent. of available funds to
buy the better grade of securities,
either for cash or on conservative mar-
gin.” :

In a study of the effect on prices of
more than 400 companies of the shrink-
age in earnings, the firm finds that
while the average decline in earnings
of industrials was 30 per cent., the fall
in stocks was 37 per cent., while in
the case of rails earnings dropped 36
and prices 31 per cent. Utilities fell
36 per cent., even though earnings im-
proved 1 per cent. on the average.

Attention is called to the remark-
able increase in the number of stock-
holders of leading companies, the as-
sumption being that to a large extent
stock held by small investors has been
paid for in full and withdrawn from
the market.

William Russell White.
[ Copyrighted, 1930.]
+o »____

Market Rise Based on Faith.
Whether the market meets its test
in the present proving area seems to

depend on the chances of tangible re-,

placing intangible forces.

Fears of getting left behind in the
next major advance rather than any
visible signs of improving business
have been providing the impetus since
mid-August for a stock rise. When
stocks in the July-August setback did
not break through the June lows the
charists turned bullish. Wealthy in-
vestors took it as a sign that business
was scraping bottom, and that the time
for accumulating equities had arrived.

Wit each point of advance in the
last month converts to this belief have
multiplied. It is a typically American
trait, that shows itself plainly in mar-
ket operators to run no risk of losing
out. School themselves as they will, the
insiders generally try to beat the gun

rather than await a clear signal to go. .

Relief that business is somewhere
near bottom must sooner cr later be
backed by tangible evidence to make
the faith stick. Except for the extraor-
dinarily clean loan position of the mar-

“ket these intangible forces would have

been sorely tested before now.

With the market up again to its high
July levels stocks are meeting a test
of their strength to push through old
tops. The journey so far has been
based on a faith in what lay beyond.

Whether stocks move on forward
substantially depends on the ascend-
ancy of tangible evidences of improv-
ing business from this point over a
confidence born of hope. Historic
precedent means something, a favor-
able loan ratio is helpful, and confi-
dence is a potent market factor but
improving business in the final analysis
must point the way if a rising stock
market is to be maintained.

Paul Willard Garrett.
[Copyrighted, 1930.]

—_++>_____
Fool Advertising By Brazilian Coffee
Handlers.

To me the silliest thing I have ever
seen in the way of National advertis-
ing, undertaken to increase the de-
mand for the food product advertised,
is tthe advertising the Brazil coffee
people have done for several months
and are still doing, to increase the de-
mand for Rio and Santos coffee.

MICHIGAN TRADESMAN 13

With the market for these coffees
in the condition it is, the advertising
is the feeble gesture of a month-old
babe. And the thought that the ad-
vertising could save the market from
what happened to it, is of about the
same value. The coffee market is suf-
fering from an overplus of coffee. It
is breaking the market’s back—has
broken it, in fact and none of the ar-
tificial schemes the Brazilians have
used ito prevent an oversupply from
having the result it always has, has
amounted to a row of pins or could.

Besides that, even if the advertising
didn’t have that to contend with, I

question whether it could ever have’

any effect. ‘Coffee isn’t a thing that
can be advertised into better demand.
A particular brand of coffee can, but
coffee in general is used or rejected
according to the,taste of the user. If
he likes coffee he’ drinks it—drinks as
much as he wants and he can’t be ad-
vertised into drinking two cups when
he used tto drink one. If he doesn’t
use coffee it is because he doesn’t like
or is afraid of it. In neither case can
advertising change his feelings.

This seems to me like the simplest
logic, but I must be wrong, because
the coffee people who had the biggest
interest, didn’t see it—-E. J. Buckley
in Grocery World.

+. «._

A Business Man’s Philosophy.

More good can be accomplished by
encouraging people to believe that they
¢an become economically comfortable
than by stimulating them to imagine
that they can become millionaires.

There is more discouragement than
help to the average individual in the
suggestion that he may ‘become a
Rockefeller, a Woolworth, or a Ford.

Reasonable economic
clearly within the range of every per-
son in this country who is above the
twelve-year-old-mind group.

Success will not be won, however,
by false enthusiasm.

Building up a competence is usually
slow work. But-that’s the way ninety-
Nine per cent. do it. They think in
terms of years and not of months.
They don’t sacrifice much each day,
but they pinch off something, and at
the end of a year or a decade they
have accumulated a sizable amount.

Ford, Woolworth and the others are
not just like the rest of us. We can
follow their principles with profit on a
small scale, but there is no use delud-
ing ourselves that we have anything
but a remote chance of equaling their
records,

The achievements of tens of thous-
ands of lesser, but enviable, men offer
us a target we can hit. In taking an
accurate inventory of ourselves and
recognizing our limitations we show
good ‘sense. William Feather.

success is

More Scotch.

A Dutchman, an Irishman and a
Scotchman were boasting of their gen-
erous expenditures. The Dutchman,
to show his little concern about the
high cost of living, pulled out a cigar
and lit it with a $50 bill. The Irish-
man, not to be outdone by the other,
did the same, except he used a $100
bill. The Scotchman, unwilling to
take defeat at the hands of his neigh-
bors, wrote out a check for $1,000 and
lit his pipe with it. us

 

 

~

L. A. GEISTERT & CO.

Investment Securities
GRAND RAPIDS — MICHIGAN

506-511 GRAND RAPIDS TRUST BUILDING
Telephone 8-1201

 

: complete safety principal.

8 ADVANTAGES

of a Life Insurance Trust

Replaces speculation with a 5. Can be varied to fit large or
balanced financial plan. smail estates.

Protects the principal from in- 6. Cost is but a small percent-
experience or extravagance of age of the anual income,

heirs. Se. noe
Assures regular income and : Replaces — individual opinion
with the judgment of experts.

Gives you peace of mind by
safeguarding your family’s
future.

Provides flexibility to meet
the expenses of illness, acci-
dent or unusual items.

BANKERS TRUST COMPANY
OF MUSKEGON

 

 

 

 

 

GRAND RAPIDS NATIONAL BANK

 

 

 

Established 1860—Incorporated 1866 —

GRAND RAPIDS NATIONAL COMPANY

Investment Securities
Affiliated with Grand Rapides National Bank

Nine Community Branches

 

 

 

 

14

Advertising Beacons Lesson To Others
General Apathy has a blood brother
in General Depression.

While some business concerns, large
and small are grumbling, worrying
about whether business will ever get
“back to normal,” but doing nothing
to restore public buying and public
confidence, others who have that far-
seeing vision which makes for success,
are up and at it.

No one conversant with merchandis-
ing over the past decade or two can
gainsay the fact that the gigantic cap-
tains in mercantile enterprise are those
who, years ago, took advantage of ad-
vertising to hitch their wagon to a star
and went on wp into commercial
heights.

To-day a great banking institution,
a great home building corporation and
a great daily newspaper are working,
in different ways, perhaps, but all aim-
ing at the same goal.

When one stops to realize what the
Old Kent Bank of Grand Rapids is
undertaking, one cannot help but admit
the wholehearted spirit back of the
movement. This is not merely a ges-
ture to the galleries. It is not intended
to emulate h. ford in his press agent
acrobatics. It is a sincere desire to
do that which will help the city as a
whole and the bank incidentally.

It may seem passing strange to
many that the local Association of
Commerce has failed to pioneer in the
path now taken by the Old Kent Bank.
In various quarters over a long period
of time, there has been the urge that
Grand Rapids secure new industries,
but for some reason, undivulged, the
effort to win new industries lacked a
punch.

‘It has remained for the bank to step
into the breach and now millions of
executives and business enterprises
will know about Grand Rapids. It costs
real money to purchase space in
Forbes, Nation’s Business and maga-
zines of like character with their mil-
lions of circulaion among the better
classes.

Yet this campaign is not niggardly
in regard to size of space or to the
number and class of mediums used.
Hooking up with the retailers of this
section is this idea, that if the Old
Kent Bank can step out and spend an
immense sum to advertise a city, is it
not a beacon light for the retailer to
follow as regards his own business?

If industry can be attracted by the
means of printers’ ink, how much more
could trade be brought to the corner
store by the same means, locally ap-
plied?

Then we see Stiles Materials Co.,
furnishing many articles for the home,
selling lumber and roofing and house-
hold appliances, using large advertise-
ments, costly space each Sunday over
a long period in the Grand Rapids
Herald, and what does that copy say?

Does it aim to interest men and

women in Stiles merchandise, in their

business?

No. That copy has been steadfastly
concentrated on the idea of getting
people out of their fear and trembling
relative to hard times. It has been
cheerful, optimistic copy, splendidly

 

MICHIGAN TRADESMAN

created to instill hope and optimism
among the masses.

It has gone far, but it has been lim-
ited. One house cannot hope to swing
the tide alone, yet here is a keen, cal-
culating business concern which says
in effect, “We know that advertising
can sell anything, it has untold power,
it should be able to sell hope and con-
fidence to the public. If it were carried
on in the right way, along the broad,
teeming highways and bywavs it would
succeed.”

Advertising to shake a fear-sick
public out of a foolish dread which has
no basic foundation in fact.

Now the Grand Rapids Herald
sounds the tocsin call to arms, again
stressing the importance of carrying on
in more generous manner the work
initiated by Stiles.

In the history of the State there has
never been before such concerted and
high powered proof of what the finan-
cial and business heads of ‘he section
think about advertising, about publicity.

Yet small town and community deal-
ers stand back, in the same category
as the public which refuses to step up
and buy at their counters. These deal-
ers do absolutely nothing. Tey, like
the public hold that which they have,
and there is no more coming m.

This object lesson in Grand Rapids
should be studied, then acted upon uni-
versally by all business houses. But
so many, many business men never
even open the covers of their text-
books, and not knowing, in ignorance,
they go to the foot of the class, then
into oblivion.

This advertising beacon stands so
high and burns so brightly that no
one need overlook the significance of
the whole matter.

Here is the concentrated essense
rendered out to a nicety—business will
return to normal as soon as the busi-
ness world itself acts in normal fash-
ion. If each firm would go on about
business, use plenty of publicity and
exercise an extra amount of aggression
and push at this time, going after busi-
ness, making a real effort advertising,
cleaning up, hustling and smiling—it
would be contagious and when opti-
mism becomes contagious there is no
need to wonder “when we will return
to normalcy”—normalcy is right there
shaking hands with you.

Hugh King Harris.
—_>+

He Didn’t Know.

A dealer in South Georgia carried
Rastus Johnson during the Spring and
Summer so that ‘Rastus could make his
cotton crop. It turned out to be a good
year and Rastus had enough money to
pay his account at the store and still
have some left over.

After paying his account, he went
across the street and bought quite a
lot of goods for cash. The dealer who
had given Rastus so much credit learn-
ed of this and the next time he saw
him said, “Rastus, I carried you all
Spring and Summer and now you go
across the street and buy stuff for

cash. What's the idea?”

“Why, Mistah Boss,” replied Rastus

in a surprised tone, “Ah didn’t know
“you-all sells fo’ cash!”

 

 

LF

or sell

you buy

abroad. our For-
eign Department
can save you time,
worry and money.

May we explain?

OLD KENT
BANK

Grand Rapids’ Oldest
and Largest Bank

AAAAAAA

°

    
    
     
         

  

  

September 17, 1936

   
 

 

we Ge
Fenton

Davis
&
Boyle

Lavestment Bankers

v

Detroit
Grand Rapids
Chicago

“Surplus funds can only be
hoarded, or speculated, or in-
vested.”’ :

Pr; of &.

    

It is the straight-thinking,
far-sighted investor that this
banking house invites to re-
view its offerings — and is
prepared to serve satisfac-
torily.

 

 

 

POTATO CHIPS

Wholesome, delicious, convenient.
STA-CRISP POTATO CHIPS

Grand Rapids Potato Chip Co.
: 912 Division Ave., South

 

 

 

 

 

American standard of living
is constantly on the up-
grade. With mass markets
demanding mass production,
industry is bound to keep
the productive dollar alive.
Our wants are always a step
ahead. With this ever in-
creasing market at our door
excellent investment oppor-
tunities are numerous.

Direct wire connections to
leading financial centers is a
service available to you
through this strong invest-
ment house.

A Capacity To Serve That Wins
Everlasting Confidence

FETTER,
URTIS&
ETTER

Investment Bankers and Brokers
— PHONE 4774 —

Grand Rapids Muskegon

 

 

Cities Service Company
earnings for the 12 months
ended June 30, 1930, were
46% greater than for the
12 months ended June 30,
1929.

We suggest the purchase

of the common stock at

present levels. Current yield
about 634%.

ae
Securities Department

%

The

Industrial Company

Associated with
Union

Bank of Michigan
Grand Rapids,
Michigan

Resources over

$5,600,000.

 

 

 

 

a
_~ toa

4

. ; : 4

©
r

8 eet

>

SY

 

 

= nN i ee ee

>
?

ve

September 17, 1930

MUTUAL FIRE INSURANCE

Twenty-eight Ways To
Insurance.

In the past I have devoted quite a
few articles to discussing fire insur-
ance policies—the extent to which they
are not understood, or to which their
provisions, through ignorance of their
existence, are ignored, or to which
policy requirements as to what shall be
done after a fire, are not kept.

 

Lose Fire

The point is that unless the condi-
tions of the policy, not only while the
risk is being carried, but after a fire,
are strictly observed, the insurance
may be lost. And remember that the
stock insurance company which is car-
rying your insurance knows and un-
derstands every line in the policy and
will jump at the chance to seize on
some sin of omission or commission
on your part.

Not long ago a group of insurance
auditors decided to ‘check aver a lot of
policies on which the insurance had
been lost by some inadvertence on the
part of the insured. Their examination
covered a considerable period, and was
finally summarized in the following
list, which certainly ought to be wide-
ly printed.

Remember here are twenty-eight
types of negligence which cost and are
still costing policyholders the full value
of their insurance:

1. Policies do not correctly state
name of insured—individual, co-part-
nership, trade name or corporation.
Not properly revised when changes in
firm status are made.

2. Policies covering chattel mort-
gaged stocks of merchandise and lack-
ing ‘chattel mortgage clauses.

3. Where policyholder thinks he
has fixtures insured but policies cover
only stock or vice versa.

4. ‘Policies which have not been
renewed: i. e., policies which are not
in effect, but which the owner thought
had been properly renewed.

5. ‘Policies written with non-con-
current forms. Ali policies on the same
piece of property should read alike.

6. Policies not permitting other in-
surance on property but other insur-
ance being carried.

7. Over-insurance. Policies total-
ing in amount more than the value of
the property.

8. Policies intended to cover mer-
chandise stored or located in building
attached to or adjoining the main
building, but which do not, on account
of the attached or adjoined building
being of different construction.

9, Policies covering property where
fireworks are handled without proper
permit.

10. Several policies covering the
same property, some of which carried
a co-insurance clause and others did
not.
11. Policies containing co-insurance
clauses which policyholders did not
know were in the policies.

12. Policies containing co-insurance
clause where the amount of insurance
was -not in proportion to the value of
the property.

13. Policies containing co-insurance
clause, but proper credit in the rate
not given.

14. ‘Policies on property where a
reduction or increase in rate had been

 

MICHIGAN

made, but proper credit or charge had
not gone through.

15. Policyholders who fail to check
up the amount of insurance carried.

16. Errors in location. Policies
covering on the same property, some
written at wrong location.

17. Policies which were improperly
signed or not signed at all.

18. Policyholders who think furni-
ture and fixture insurance covers a
gasoline pump located on the curb and
other equipment outside the store not
specifically mentioned.

19. Policies covering one specific
item of merchandise or fixtures in ‘con-
tradiction or duplication of other
policies covering on all merchandise or
all fixtures.

20. Policies written on annual basis
that could be written on a three-year
basis at considerable saving to policy-
holders.

21. Policies that contain freak or
unusual forms, detrimental to the best
interests of the insured.

22. Errors in describing construc-
tion. Concrete or tile buildings de-
scribed as brick; brick veneer describ-
ed as brick; shingle roofs described as
composition, and vice versa.

23. Policies written covering the
same ‘property at different rates.

24. Iron safe clause attached to
policies and its provisions poorly un-
derstood.

25. Gasoline being handled without
gasoline permit.

26. Foundations included in build-
ing values, when they might safely and
economically ‘be excluded.

27. Slight alterations and improve-
ments of property and risk which
would permit of rate reductions.

28. No rate reduction account in-
sured failing to notify companies of
the removal of exposing hazards.

Among the readers of these articles
there will be a few—a very few—who
will know that their fire insurance
situation is free from all of the above.
The great mass won’t know anything
about it. My advice to them is to
call in a mutual insurance agent, and
have him check up on the whole
twenty-eight ways in which they can
lose their insurance. E. J. Buckley.

[Copyrighted, 1930.]
oo 4
Twenty-two Types of Poor Credit
Risks.

According to the Retail Merchants
Association of Colorado, the following
twenty-two types of customers are
considered poor credit risks:

An individual laborer who has only
100 days’ work a year.

A professional man without an in-
come, depending on chance ‘business.

A man who appeals for credit who
has always paid cash.

‘A person who does not respect the
property rights of others.

A person who takes no care for to-
morrow.

A person who cannot hold a job or
position on account of watching the
clock.

‘Character credits,
position.

Charity credits.

Married people living beyond their
means.

‘People trotting in the
Aristocracy class.

without job or

Codfish

TRADESMAN

The shiftless young man without a
bank account.

A man who asks credit on his sup-
posed Christianity.

Advancing credit after broken
“promises.

A swelled head when asked for
reference.

A professional dignity who
tries to use dignity as an asset when

asked to pay, or for references.

man,

Credit to minors without a written
order.

Credit to
household who are

heads of
working

irresponsible
feeding

sons and daughters who do not pay

for their food.

People who hold out on food money
to pay on installments.

Michigan.

444 Pine Street

 

Have You Received Full Value For Your
Money?

In years past we have all paid considerable money for fire insurance;

have we not? Some of us, however, have gotten out of it much cheaper

than the rest because we have had our insurance placed with THE
FINNISH MUTUAL FIRE INSURANCE COMPANY of Calumet,

This old and strong company shares its profits with the policy-holders
by paying dividends of 40 per cent every 3 years. You can get in on
this too, if you want to. Rates are no higher than anywhere else, and
no extra charges. It will pay you handsomely to look into this.

THE FINNISH MUTUAL FIRE INSURANCE COMPANY
CALUMET, MICHIGAN

15

People who are loaded down with
installment goods.

A love nest on credit is not a love
nest; it’s a hell of a nest.

A man who is not willing to tell
you of his financial condition and his
ability to pay, giving you a chance to
prove his statement.

A man who will ask credit charity
from the grocer before asking the
proper authorities. He could pay the
proper authorities the
could the grocer.

same as he

Personality is largely enthusiasm for
work. Hundreds of otherwise
mediocre salesmen have risen to high
positions through developing enthus-
It is a gift to
which anyone can help himself.

one’s

iastic personalities.

Phone 358

 

 

Affiliated with

320 Houseman Bldg.

The Michigan
Retail Dry Goods Association

Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

Grand Rapids, Mich.

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

Te Na cots 0% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

 

 

 

16

MEN OF MARK.

 

Wm. R. Roach,: Head of the Roach
Canneries.

In the biographies of strong men
of the United States one finds that in
the majority of cases their origin was
lowly and that the boyhood of each
was one of hardship, deprivation and
strenuous labor, generally for mere
subsistence. In numberous instances
that start was made on a farm, often
in a new country where conditions
were as hard, as laborious as can be
conceived. In the older countries of
Europe the boy reared to such a life
is apt to become stupified and am-
bitionless under the influence of his
very surroundings, and some apparent-
ly have no motive to rise above these.
In this country it is different—or was
in respect to the generation that is
now in the saddle. If one should
spend a year or more in reading the
biographies of the men of America who
have made their mark in business and
the professions he would find a mo-
notony of origin on the farm, in the
workshop or among the laboring poor
who have no recognized status in the
community at large.

The query then arises, What mo-
tive or impulse has made American

boys of lowly origin so different in.

respect to aspirations from the youth
of the corresponding class in Europe?
Evidently the answer to this question
can be found in the genius of our
Government, which precludes class
privileges and gives one individual as
good an opportunity to forge to the
front as another. No matter how
humble one’s origin, he can by edu-
cation and the acquisition of wealth
and the distinction and power that
wealth confers reach the highest po-
sition in the land and take his place
with the most exalted in the com-
munity. Our system of education,
beginning with the free schools and
ending in the universities, which en-
courage the ambitious young man or
woman, is a strong incentive for the
young to rice from a lowly to a high-
er and broader station in life.

Still, the privileges and opportunities
of the young American would be of
little avail in the development of
character and eareer without an am-
bitous trait in the youngster, “bred
in the bone” as it were, that impels
him forward and upward. It is a no-
ticeable feature that so many farmers’
boys have early been seized by the
notion that the first step in their cov-
eted rise from physical drudgery must
be by the means of education. That,
they rightly think, is the way that
leads to positions in which men live
and thrive by practice in the profes-
sions, in trade and as engineers, arch-
itects and in the higher mechanical
arts. No doubt the general preva-
lence of the common school has fur-
nished the inspiration that has impel-
led thousands of our youth to get
away from the humble life on the farm,
-vith the object of reaching success
i1 what they consider a higher and
more refined calling.

William Robert Roach was born on
a farm near Pierrepont Manor, Jef-
ferson county, New York, Sept. 5,

MICHIGAN TRADESMAN

1862. His father and mother were
both natives of the North of Ireland,
but were married after becoming resi-
dents of America. William worked
on the home farm until he was 24
years of age, attending district school
at such times as he could be spared
from the farm work, which included
a three year course at Hungerford’s
Collegiate Institute, at Adams, N. Y.
At the age of 24 he went to Iowa, lo-
cating in Powshiek county and engag-
ing in the growing of vegetable seeds
for himself. He continued this busi-
ness five years with very satisfactory
results, when he headed eastward and
secured employment as traveling sales-
man for the Jerome B. Rice Seed Co.,
of Cambridge, New York. His terri-
tory included the entire United States.
As soon as he struck his gait he in-
creased his sales to $500,000 a year,
which was a larger volume than had
ever been attained by any threee seed
salesmen up to that time.

About this time Mr. Roach conceived
the idea of forming a gigantic combina-
tion of all of the pea canning estab-
lishments in the country. Forming an
alliance with W. G. Rouse, of Mellair,
Maryland, he secured options on 65
per cent. of the canning plants and
also an option purchase the Chisholm-
Scott pea viner, which every packer
had to have in order to carry on his
business successfully. Mr. Roach suc-
ceeded in enlisting capital for this
project to the amount of $10,000,000
and would, undoubtedly, have carried
his plans into successful execution but
for an unfavorable decision in one of
the Federal courts, throwing doubt on
the validity of viner patents. Disap-
pointed but not disheartened, he formed
a copartnership with Robert P. Scott,
of Cadiz, Ohio, and purchased from
Seager Bros., of Hart, their canning
factory at that place, paying $30,000
therefor. He spent the winter of 1901
in Old Mexico and the following spring
took charge of the business, which he
has worked up to remarkable propor-
tions. He is now one of the largest
pea packers in the world and packs a
full line of other goods as well. The
business was incorporated in 1902 and
nowns and operates canneries at Hart,
Scottville, Kent City, Edmore, Owosso,
Croswell and Yale. A subsidiary or-
ganization packs tomatoes at Gwene-
ville, Ind., under the style of the
Roach Indiana Corporation. Pea and
bean seed farms are owned and con-
ducted at Northport, Mich., St. An-
thony, Idaho, and Belfrey, Mont. Dur-
ing the season of greatest activity 3,000
people are on the payrolls at the vari-
ous plants. The officers of the cor-
poration are as follows:

Chairman of the Board—William. R.
Roach.

President—B. C. Nott.

Vice-Presidents — Lloyd Demond,
Robt, O. Seeley, Ralph E. Balch, L.
A. Sears.

Secretary—Bert Wickham.

Assistant Secretary—G. B. Rollins.

Treasurer—W,. I. Andrus,

Assistant Treasurer—B. M. Robin-
son,

Roach goods are known from ocean
to ocean and are found in a conspicu-
ous place on the shelves of the best

grocers in the country. In April, 1927,
a National advertising campaign was
inaugurated, starting with two page
color pages in the Saturday Evening
Post and followed by full page an-
nouncements in the Women’s maga-
zines of National circulation. The
headquarters of the company were
maintained at Hart until 1919, when
the executive offices were removed to
Grand Rapids and located in the Mur-
ray building. A year or so ago the
offices were removed to the ninth floor
of the Grand Rapids National Bank
building.

Mr. Roach was one of five canners

who inaugurated the National Can-
ners’ Assocaition. He has been high
in the councils of the organization

ever since, having served one year as
President in 1911. L. A. Sears was
President during 1910 and B. C. Nott
during 1928.

Mr. Roach was married June 1, 1904,
to Miss Olive Nott, of Adams, New
York. The union has proven to be
an exceptionally happy one. Mr.
Roach has never held any public of-
fice, but he is a 32d degree Mason, a
Shriner and Knight Templar, a Knight
of Pithias and an Episcopalian from
way back. He was elected a vestry-
man of the Episcopal church of Pierre-
pont Manor when he was a very young
man and his interest in the church of
his adoption has never waned.

Mr. Roach’s hobby is the raising of
Holstein cattle. He owns a large stock
farm near Watertown, N. Y., which
affords him great enjoyment.

Mr. Roach attributes his success to
hard work, close attention to duty and
a disposition to give the other fellow
a square deal.

The world is full of men bubbling
over with big ideas who experience
difficulty in holding down even the
most inconsequential position.

There are office men in plenty who
seldom think in less than six figures
—unless it be when they draw their
pay — and complain continually be-
cause they are kept in the background
while others less gifted mathematically
pass them on the road to success.

None of these would prove world
startlers if they lived for a century.
They have big ideas, but they are liv-
ing refutations of the assertion quoted
regarding those elements that have en-
abled Mr. Roach to gain the front
rank in the business world.

Mr. Roach has big ideas, it is true;
and it doesn’t matter a particle wheth-
er it requires four or six or eight fig-
ures to represent what they involve.

But he is not content with thinking.
He puts those ideas into concrete
form, and stays with them until they
have been carried out successfully or
their incorrectness has been demon-
strated. For unlike the Scotchman of
the story, who asserted that he was
always open to conviction but added
produly that he had never met a man
who could convince him, Mr. Roach
does not doubt the ability of others to
demonstrate the error of his way if he
is in the wrong.

This attribute has played no small
part in winning the succes which has
been his portion in a life still young
when counted by years. It also ac-

September 17, 1930

counts in a large measure for his pop-
ularity among those with whom he
comes in contact and the absolute loy-
alty pervading every nook and corner
of the big institution whose destiny
he shapes,

He realizes that all the brains are
not monopolized by one man. A jan-
itor in any of the Roach plants is just
as free to stop the head of the concern
whenever they happen to meet and
suggest a change in his department or
anything else having to do with bet-
terment of service as the highest sal-
aried expert about the place. If it
proves worthy of adoption he will be
pecuniarily benefited through a system
of awards prevailing in the factory,
but above all else there will be a con-
sciousness of having done something
worth while. If the idea is not prac-
ticable he will probably be told why.
For Mr. Roach is a shrewd Irishman

‘who knows that the surest way to get

the best out of those around you is to
meet them as man to man, irrespective
of rank,

He gets it—quickly, too. There is
scarcely a man in authority in the big
institution but can recall the time
when, having received instructions
from the head of the firm, almost be-
fore the door was closed Mr. Roach
reappeared on the scene to enquire
whether those instructions had been
fulfilled. There is no nagging, no fault
finding, no criticism—provided always
that no unnecessary time has’ been
wasted. The seemingly undue haste is
occasioned not by a desire to figure
as an industrial slave driver, but by
the prodigious energy of the man and
his ability to dispose of matters almost
before others have begun their con-
sideration. There isn’t a man about
any of the Roach. plants—and_ this
statement is made without fear of suc-
cessful refutation—who can hit the
terrific pace set by his chief. If he
could he would not be in the employ
of others, but would be heading an
undertaking of his own,

Mr. Roach has little time or inclina-
tion for details further than those in-
volved in formulating a plan of action.
He is chief of the strategy board,
placing the conduct of a campaign in
the hands of trusted lieutenants and
holding them responsible for results.
He picks a man for a certain duty be-
cause convinced. that he is best qual-
igfed for that position; and, having
once settled that point in his own mind,
he keeps his hands off until it becomes
apparent that he is wrong. Then there
is no hesitancy about making a shift.
Mr. Roach has plenty of sentiment
without being sentimental. He has the
kindliest feeling for the men associated
with him, and if one of them fails to
measure up to the standard he is told
so as much for his own good as for the
welfare of the company. He pays lib-
erally for results—but he insists upon
getting results, and if the man entrust-
ed with a task proves incapable of
making good someone else gets his
place, after he has been given every
chance.

Mr. Roach never forgets. When a
line of action has been decided upon
and the work assigned he keeps track

(Continued on page 31)

ret Were

ws,

September 17, 1930 MICHIGAN TRADESMAN

 

 

 

 

WILLIAM R. ROACH.

 

 

MS

18

MICHIGAN TRADESMAN

 

September 17, 1936

 

DRY GOODS

Michigan Retail Dry Goods Association.

President—J. B. Mills, Detroit.

First Vice-President—Geo. E. Martin,
Benton Harbor.

Second Vice-President—J. T. Milliken,
Traverse City.

Secretary-Treasurer—Thomas Pitketh-
ly, Flint.

Manager—Jason E. Hammond, Lansing.

 

Sheets Continue To Draw Most Atten-
tion.

Whether one considers the past week,
month or season the leading item in
the domestics departments hereabouts
seems to be sheets. Constant featur-
ing of the gradually declining prices
in this division has served to draw
comparatively more business to this
item than at any other in the depart-
ment, local buyers point out. Many
stores report sheet sales for the whole
season considerably ahead of last year,
with no sign of the “saturation point”
in view. More than one buyer has ex-
pected this condition to arrive before
this, and some are frankly at a loss
to explain where all 'the sheets are go-
ing ‘to. Interest in formal and fancy
linens which usually develops at this
time of the year is back again this
season with surprising vigor. The
tendency away from the more elab-
orate articles in the domestic depart-
ments, which was declared to have
been so marked during the spring of
this year in the better stores, has
abated considerably, it is said. This
relenting in consumer caution com-
bined with the reduced prices at which
the fancy linens can be offered this
fall, contributes materially to the ac-
tive interest in these articles. This
type of business is particularly wel-
comed by the retailers because it rep-
resents large individual sales.

—_~+2+>—___
Smaller Types of Afternoon Bags Are
Favored.

Time was when one good,’ stalwart
handbag was all that one needed. But
when street clothes are as sharply dis-
tinguished from afternoon ones as
morning is from night, the same hand-
bag for both is out of the question.
Very decidedly what will go with
tweeds will not go with furs and silks,
not to mention that the tweeds are
quite likely to be brown this season
and the silks and furs black.

There is also a considerable differ-
ence in the correct sizes for daytime
and formal handbags. Those that go
with our street clothes and coats are
plenty Jarge enough for shopping list,
a sample or two and all the odds and
ends that invariably strain a bag’s
capacity. But afternoon bags are usu-
ally small, for one needs to carry in it
only a handkerchief, change purse and
compact.

By their size, then, are they known.
And by their materials, frames and
ornaments, too. Antelope heads the
list of materials, with ‘heavy crepe,
moire and slipper satin following close
behind. With all the contrariness of
which fashions are generally capable,
miany of the antelope bags are crushed
into soft fofds as if the leather were
a soft fabric, while the silks frequently
make little stiffsshaped bags.

There are all sorts of shapes—
pouches, semi-envelope bags, softly
gathered bags on frames and stiffened
ones on frames. Some have no
handles, others have a back strap and

still others have fine chain handles. In
this respect it is a case of suiting one’s
self.

But it is their decorations that par-
ticularly distinguish them from their
less formal neighbors. Frames set
with real semiprecious stones, such as
turquoise, or frames covered with a
delicate patterning of marcasite are
lovely against black bags and costumes.
Lift-locks sometimes take the form of
a basket of flowers done in Galliera
style; or, again, they are fashioned
from a bit of carved prystal or jade.
Real tortoise shell has been used for
ornaments .and whole frames and is
both new and smart on black antelope.
Marcasite-set initials are always a dis-
tinguished accent for a corner of a
formal envelope.

For the individualist who can afford
to satisfy her whims, there are beauti-
ful afternoon bags made of real antique
Persian and Oriental brocades; or she
may prefer to match her costume with
a bag made to order of the same ma-
terial.

If one of the new muffs is to be part
of an afternoon costume the bag ques-
tion requires special consideration. One
may select a muff that has its own
purse, Or a bag small enough to slip in
the muff, or a handle bag that can be
hung on the arm.—N. Y. Times.

—~+ +>

Revival of Poplin Shirts Seen.

Reports that poplin shirts will en-
joy an extensive business during the
coming season are being substantiated
on all sides, according to reports in
the trade yesterday. One of the resi-
dent offices has been promoting a
shirt to retail at $1.95 for the past few
months and reports a tremendous de-
mand for it. The producers of the
leading branded poplin fabric stated
yesterday that their volume of busi-
ness has been steadily mounting and
that a definite revival of this type of
shirt is well under way. A men’s wear
chain group which has been featuring
a well-known ‘brand in several of its
stores said it intended to offer a
lower-priced shirt under its own name
some time next month, and that it
looks forward ito a heavy business in
it.

— ++ >___

Fix Dates For Furniture Show.

The mid-Winter furniture opening
will be held in New York City next
year from Feb. 2 to 14, officials of the
New York Furniture Exchange de-
cided last week. Official notices of
the dates are scheduled to be sent to
manufacturers and retailers this week.
The coming show will be the last
mid-Winter event, according to pres-
ent plans of the industry. Beginning
with the Summer openings in June the
trade will confine itself to one major
style showing, holding a minor exhibi-
tion in the Fall. Buying activity con-
tinues to gain at present in the mar-
ket. The number of buyers visiting
New York furniture showrooms so far
this month has established a record to
date,

—_~+++__

New Device Identifies Fabrics.

Patent has been applied for by a
leading silk manufacturer on a device
for the protection of fabrics against
inferior substitutes. Through the use
of this device the identification label
is not destroyed until the last quarter-

 

Se ay not 3 ro TE a ch

  

Sea ra a a Sec PRS SN a ait enorme ines

yard of a piece of ‘the fabric is sold.
The end of the piece of goods to be
rolled on the tube from which the mer-
chandise is to be sold to consumers is
partially split. This loose end is fold-
ed over so that it extends beyond the
end of the tube, where it is sealed with
a paper band bearing identification
labels. The combination identification
mark is thé first to be used on rayon
peecegoods under the provisions of the
recently established Viscose Company
quality-control] plan.
—_—_~~+~-___
Grocery Price Index at Low.

The index of wholesale grocery
prices, compiled each month by the
bureau of business of New York Uni-
versity for the National Wholesale
Grocers Association, continued to fall
in August and reached a point 20.9 per
cent. below the same month last year.
The revised index number for August
was 89.5, compared with 90.5 in July.
This is the lowest level since 1921. The
index number is based on the price of
a typical bill of groceries. Items which
showed price gains in August were
cheese, corn syrup, flour, oats, corn-
meal, red salmon, corn, cottonseed oil
and lard. Lima _ beans, peas, rice,
prunes, sugar, coffee, pink salmon,
tomatoes and pineapples were lower.

——_~+~+<-___
Announce Spring Shoe Colors.

Nine colors will be featured on the
Spring (1931) shoe and leather color
card to be issued shortly by the Tex-
tile Color Card Association. ‘Seven
of the colors are new, and comprise
sea sand, putty beige, Indies brown,
swagger brown (a medium _ russet
brown), sky gray, paddock green and
grenat (a deep garnet red). Almora
brown and admiralty blue are repeated
from the Fall (1930) card because of
their continued style significance. The
colors have been chosen in conjunc-
tion with the Tanners’ Council of
America, the National Boot and Shoe
Manufacturers’ Association and the
National Shoe Retailers’ Association.

—_—_+~+~-___
Spring Underwear 5 Per Cent. Lower.

Prices on 1931 lightweight under-
wear lines average about 5 per cent.
below the quotations of last year. For
the first time buyers have shown in-
terest in Spring underwear this week.
There have been only a few retail
representatives in town, most of them
still concentrating on ‘the Fall heavy-
weights, but they indicated that prices
on the Spring goods were attractive.
Most of the other houses in the pri-
mary market have been waiting for a
more active interest by merchants be-
fore naming their prices, but it was
thought that they will publish their
lists before the week is out.

—_+~++___
Good Business in Percales.

Corporation printers have been en-
couraged by the volume of business
received since their price reduction on
percales. An optimistic outlook re-
garding future trade is being taken,
due to the firm tone of the gray cloth
market. Converters will make no im-
mediate reduction in their price, it
was said yesterday, as the spread be-
tween their quotations and that of the
printers-is now a little more than 2
cents, which was the differential preva-
lent before the converters took the

 

initiative in
year.

reducing percales this

—_2+>—____
Glass Enquiries Encouraging.

While the increase in business book-
ed in window glass during the week
has been relatively light, enquiries are
more numerous and of a generally en-
couraging nature. Production sched-
ules at the factories held without
change. The demand for plate glass
continues along quiet, seasonal lines,
with little change for the better this
past week. The outlook is for steady
improvement, however, as the Fall
season advances. Current demand in
the rough rolled and wire glass branch

. is below the seasonal normal.

———_2> >>
Percale Prices Are Reduced.

Price reductions of 234 to 3% cents
on percales for near-by deliveries were
announced last week by the leading
houses in the trade. The new quota-
tions, which revised prices to a basis
of 14 cents for 80-squares, were named
by M. C. D. Borden & Sons, Pacific
Mills, Algonquin Printing Company
and the Pepperell Manufacturing Com-
pany. The Windsor Print Works Di-
vision of the Consolidated Selling
Company will announce its prices to-
day. On 64-60s the new price was
934 cents and on 68-72s 12 cents.

—_+-+___

C. W. Slade, grocer at 127 Graves
avenue, Battle Creek, renews his sub-
scription to the Tradesman and writes.
“I could not get along without it, I
am one of your old timers, I have taken
it about thirty years and it gets better
all the time.”

 

I t pays to buy from us—
BIG importers—you get the
benefit of our large scale

operations.

“Duco eelle

HUMAN HAIR NETS
©

$9.00 a gross—all regular styles
~ and colors.

$12.00 a gross — gray, white,
lavender, purple.

$9.00 a gross—popular

DucoBelle

Slumber Caps and Water
Wave Nets with Chin
Elastic — pastel and hair
shades.

Sales-making counter
cabinet free on request.

display

We also import the

ONICTHY

Hair Nets.

 

Get our quotations on YOUR
‘OWN BRAND.

 

NATIONAL GARY
CORPORATION
Successors to

NATIONAL TRADING CO.

and THEO. H. GARY CO.
251 Fourth Ave., New York, N. Y.
535 South Franklin St., Chicago, II.

 

 

 

 
 

 

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September 17, 1930

SHOE MARKET

Michigan Reta | Shoe Dealers Association.
President—iKlwyn Pond, Flint.
Vice-rresilent—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansiig.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 90. Trans-

portation Bldg., Detroit.

 

Call a Halt on Rising Store Operation
Expense.

In ‘recent months, problems arising
from the decline of commodity prices
are demanding the attention of all
students of economics.
volume is the big ogre of to-day and
how to combat it successfully is one
of our most serious questions. Getting
business on a more profitable basis in
the face of difficult conditions and still
protecting our employes and paying
our bills is what worries all of us.

Profitless sales

First of all, have we become too ex-
travagant in the make-up of our stores,
have we lavished too much capital on
this particular item, do we get that
return on the expenditure that we are
entitled to? Personnally, I say we must
call a halt. Let us have well-lighted,
well-ventilated, well-appointed stores,
but we must not be extravagant, either
in the fittings of the stores or in having
too costly a location.

We should eliminate hit and miss
merchandising policies, all
business practices such as extravagant
services, discounts and inside prices.
Our advertising must be tempered for
our dirett needs; our policy must be
well defined. We must advertise with
these thoughts in mind—will the ad-
vertising bring
prestige, will it help build a price line?
If you cannot foresee result from any
of these, then change your advertising
policy.

My answer to the first question on
profitless sales volume is that the re-
sponsibility of this condition must be
shared by all engaged, from the head
of the house down to the lowest em-
plove. Where one individual accepts
all the responsibility, he is courting
disaster and there must be unified en-
deavor to bring about satisfactory re-
sults.

Our merchandising must be done
with the idea of not forcing the cus-
tomer to accept what he or she does
not want, but with the idea that we
have on our shelves that commodity
which is being called for. Cut down
on your lost sales, and your volume
will increase.
only put our business on a profitable
basis, but bring about a condition in
this business of ours which we must all
agree is not functioning as we would
wish,

unsound

volume, will it add

In that way, we will not

I very much decry the special sale
habit, department store habit, [ might
call it. To bring up volume, merchan-
dise is bought and sold without any
idea of profit. Volume is their great
cry and they are willing to gamble
with the great cost of advertising just
to attract and possibly sell other mer-
chandise. Statistics are showing the
fallacy of this policy and I predict that
in time it will be stopped. Speaking
about statistics, I advocate procuring
all the valuable information regarding
the details of our business, but when
statistics do not give that information
necessary for us to make progress in

MICHIGAN

our business, then statistics are not
either valuable or necessary,

Show me the executive who is alive
to the situation and [ will surely know
that he is making an adequate return
on the merchandise sold. Mark-downs
we must have, but they must be treat-
ed as a merchandise loss and not as an
expense item. Early reduction sales
bring loss of business and profit.

We have just passed through the
which to most of us is the
most trying time, but if the storekeeper
has studied his problems and if he is in
state both financially and
mentally, he should be ready to tackle
the many problems confronting him.

Calvin Coolidge says: “Some people
are much afraid of doing something
for which they are not paid. This is
the attitude of class and caste which
leads to fossilization or decay. It rep-
resents the foreign system of servants,
not the American system of partners
in industry. It is the most certain road
to unemployment. Those who do only
what they are paid for will never be
paid very much,

“The work of the world cannot be
done on any such basis. No business
can be a success in which that system
Whenever’ employes,
whether in the office or in the shop,
begin that practice they are bound for
part time and a shutdown. There is
no market for that method of produc-
tion.

“Success comes to people who are
not considering the narrow question of
what they are paid for, but the broad
question of what they can do to be
helpful. It is that attitude which leads
to the promotion of the individual the
profit of the business and the pros-
perity of the nation,

“Prosperity does not result from
cheap goods but from fair profits. Our
ideal is not cheapness in either goods
or men, The country is most benefited
by a business profit secured through
a fair price for commodities and high
wages for labor. We expect science
and invention to decrease production
costs but not toa barren level of cheap-
We want our people so well
paid that they can afford to meet the
John Slater.

Sia ee eee

Curiosity and Traffic Accidents.
While there are many things, known
which will arouse
curiosity, one of the times when it is
most dangerous to exhibit this trait is
when something has happened on the
highway. It invariably occurs when
a car is stuck in the mud or has skid-
ded into a tree or fence, that the cars
traveling both ways stop in the road-
way, all the people get out, and the
crowd which gathers actually hampers
those engaged in rescue work.

The real danger lies in the fact that
accidents of this type usually occur in
bad places, such as curves or near the
top of a hill. Those standing around
are liable to be struck by approaching
cars, the drivers of which, by reason
of the natural hazards of the location,
have
crowd has gathered there. Again and
again people and vehicles have been
hit in such circumstances.

There are exceptions, of course, to
the rule of noninterference. There are

sulimer,

a healthy

is fostered.

ness.

price of prosperity.”

to every driver,

mo means of knowing that a~

TRADESMAN

cases where an exhibition of humanity
is called for by every moral law and
one must stop and give aid. There is
no reason, however, why under every
unusual circumstance inquisitiveness,
having no end to gain, should be ex-
hibited and indulged in. The misfor-
tune of another ought never to be a
spectacle.

Curiosity causes accidents largely be-
cause it induces less attention to the
job on hand. If the mind of a motor
vehicle operator is distracted by a hap-
pening in which he has no immediate
part, it is easy to see that his car may
be poorly driven while curiosity has
hold.
some circumstances.

Sometimes the results of curiosity
are unusual. Recently a car being
towed was stopped in a certain street.
A crowd gathered. One woman ran to
see what had attracted the crowd. She
fell over the tow rope and hurt her
hand. As she was being picked up an-
other woman arrived in a hurry and
also fell over the rope. They occupied
adjoining cots in the hospital.

Robbins B. Stoeckel.

Small Stores Buying Gift Wares.

Small stores located in medium-
sized communities are furnishing most
of the business for selling agents of
gift wares and
decoration. The small establishments
are buying in quantities equal to and
in some instances greater ‘than they
did last season. Although many of
the sales agents said that the hig
stores are holding up orders because
they are confident of being able to get
whatever they

articles for home

require jater, it was

Even an instant is enough in-_

19

learned in other quarters ‘that associa-
tion “office, according to Maxwell
Copelof, executive director, has been
“besieged with demands that some-
thing be done to safeguard the inter-
ests of the wholesalers and manufac-
turers along sound business lines.”
Group buying, the submission of
samples to resident offices for com-
parison purposes and the movement
away from showroom selling, he said,
are causing great concern.

—_—___-*-o
Tile Top Tables Sell Freely.
Wrought iron tables decorated with
tile tops are developing into a major
item in the occasional furniture field
this season. The tables, which retail
from $2.95 to $22, are being used wide-
ly for smoking stands and magazine
tables in the smaller sizes and for
coffee tables in the larger. The call
for other pieces of novelty furniture
thas been limited to pieces which can
be retailed under $10. Orders being
placed: at this ‘time are to meet the
demand of consumers refitting their
homes for the Winter.

Se ee

Muskrat Meat Used For Food.

The current report of the Game Di-
vision of ithe Michigan ‘Conservation
Department indicates that muskrat
meat is widely used as a food. The
report states that 2,578 muskrate car-
casses were sold for food in Michigan
iast year. The carcasses average about
a pound of meat each and sell for as
much as $2 a dozen.

Beaver meat also, according to the
division, is often used for food.

——_>~ + ____
Distrust the man who doubts every-

thing.

 

MIcHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE CO.

 

 

MUTUAL PROGRESS
CASH ASSETS

Wi
oe
ee
ee
199e

alee $

foe 151,393.18
Sos 241,320.66

Meanwhile, we have paid back to our Policy Holders,

in Unabsorbed Premiums,

$425,396.21

for
Information write to

L. H. BAKER, Secretary-Treasurer
LANSING, MICHIGAN

460.29
7,191.96
85,712.11

 

 

 

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.
President — Gerritt VanderHooning,
Grand Rapids.
First Vice-Bresident—William Schultz,
Ann Arbor.
Second Vice-President—Paul Schmidt,

Lansing.
Secretary — Herman Hanson, Grand
Rapids.
Treasurer—O. H. Bailey, Sr., Lansing.
Directors — Ole Peterson, Muskegon;

Frank Marxer, Saginaw; Legh Thomas,
Ann Arbor; M. C. Goossen, Lansing; R.
J. LaBarge, Pontiac.

 

Storekeeper Comes in Handy in a
Pinch.

Plenty is said about how the indi-
vidual merchant partakes in the home
activities of his town. Often this has
selfishness too plainly in evidence. It
is pleasing, therefore, to copy this let-
ter from a prosperous Canadian gen-
eral merchant—whose identity I con-
ceal carefully for obvious reasons. He
writes last August:

“We have in our village just said
good bye to Chautauqua. We had
four days in the tents. For the first
time we had the experience of going
in the hole and had to kick across ten
dollars for each guarantor. I don't
mind that, for I think it is well worth
the investment. Niot to have a ‘Chau-
tauqua would, to my mind, be indeed
sad, for it gives a ‘holiday to a class
of toiling farm women who never get
av-ything else; the programs are so
high class and instructive.

“Why do you know these farm wo-
men, some of them, figure ahead and
save the prospective cost out of their
cream checks.

“This year the children’s perform-
ance was changed from the usual rab-
bit in the hat and ventriloquism to a
pantomime, ‘Jack and the Beanstalk.’
You can judge for yourself how it
went down with the kiddies when I
tell you that one little girl shouted:
‘Oh, Jack, do be careful—you'll wake
him up!’ This was as Jack purposely
brushed against the giant’s leg to
reach the purse of gold.

A lucky thought struck me that day.
I felt it would be a fitting moment to
be a bit generous to the kiddies; so I
had the ice cream man attend and I
gave every child in the audience, some
306, an ice cream cone, after first of
all having the Fairy Godmother an-
nounce that another fairy was going
to g.ve every boy and girl a treat. It
cost me $15, but I got that many hun-
dred out of the smiles on their faces.

“IT don’t think we would have run
behind ‘but for the fact that we never
dreamed of such a thing and, conse-
quently, we rested on our laurels of
other years. Some of the guarantors
looked down their noses when they
‘had to come across and some have not
yet paid up. It finished with yours
truly signing a note at the bank to
cover the deficiency. Good old store-
keeper. He comes in handy in a
pinch.

“Harvesting has commenced and is
in full swing. Wheat is good and wiil
average 22 bushels, I think. Oats and
barley are heavy, though late sown
barley has burned up with the exces-
sive heat. A lot of barley has been
sown to check wild oats.” (I wonder
whether this is the familiar crop so
often sown by young men—and some
old ones?) “The initial payment in
the wheat pool this year will I think

 

MICHIGAN TRADESMAN

be 60c to 70c on a basis of No. 1
Northern Fort ‘William, which means
about 40 to 45c initial payment here.
The best barley is 8c initial payment
here; but there may be an upward
trend later. Feed barley is worth nil
at present.”

“The initial payment for eggs in the
egg pool is 18c. Butter is retailing at
15c and 20c per pound over my coun-
ter, but with harvesting coming along,
there may ‘be a slight raise. Anyway,
ISc to 20c is far too little for dairy
butter. The egg pool made a final
payment recently and, including an
in-tial payment of 17c, the prices rang-
ed as follows:

“Extras, 22c; firsts, 19c; seconds,
17c; crax, 1534. The grading system
has worked wonders in Canada. It
has had the effect of inducing people
to eat more eggs, for they are now
sure of what they are getting; and this
has attained such an extent that con-
sumption has doubled in the last five
years.

“At a later date I shall again write
to you to bring to you observations ‘of
things as they bob up in front of my
counter. The world is a stage and we
people are the actors. And it is not
so much the entrance that counts. We
may be able to lay claim to relations
who came over in the Mayflower.
That’s all right, but it is the sort of
exit we make that counts—if there is
someone waiting for us as we make
our bow to the audience, someone in
the side wings with a glad hand and
a “Well done’.”

What can we get out of a letter like

that? To my mind, we might better
ask what can we not get out of it. For
it reflects rather completely a well
rounded character and personality of
which a1y man might be proud and
which any community is the better to
hold.
_If we read between the lines, we
shall see herein the kind of person-
ality of which we speak so glibly—
often hardly realizing what we are
talking about.

This general merchant has been so
successful that I have corresponded
with him at length in the hope that I
might find and put my finger on the
secret of his hold on his village and
hence the basic reason for his prog-
ress. I:feel that I. can find the
answer in this letter, although I have
received much of my present impres-
sion from former letters he has gen-
erously written to me.

Let us first note the unselfishness
with which he describes the Chau-
tauqua and its effect on—well, what?
On his own business? Not at all. He
feels that this is a good thing for the
community in which he lives—good
in thousands of ways; that it is edu-
cative, while affording relaxation and
recreation to farm women, many of
whom ‘have in times past gone plain
crazy for want of some of the contacts
which are everyday matters to city
folks.

This understanding sympathy of his
is genuine and direct from the heart.
Hence his customers feel its truth
and human strength. Such genuine
unselfish interest always rings so true
that folks instinctively understand it
and value it at its true worth, Here is

(Continued on page 31)

September 17, 1930

 

   
  

NEW PACK

MALTY MILKIES

Wrapped in wax lined gold foil
which makes a very attractive

and handy pocket package.

Ask about our
Introductory Offer.

PUTNAM FACTORY

 

 

 

Always Sell

LILY WHITE FLOUR

“The Flour the best cooks use.’’
Also our high quality specialties

Rowena Yes Ma'am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
: Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING CO. Grand Rapids, Mich.

 

 

 

In More Homes Everyday

 

 

   

ARaLsEomM

America’s finest Bread

 
  
  

 

Uy
Y,) SANCTUM BAKORIUM k\
Yf NEWS »

HOLSUM has so consistent-
ly improved in quality that
the housewife has no incen-
tive to bake at home.

 

 

GRAND RAPIDS LOOSE LEAF BINDER CoO.
Manufacturers of The Proudfit Loose Leaf Devices.

Write for information on our system forms for all purposes.

10-16 Logan St., S. W. Grand Rapids, Michigan

 

 

VEGETABLES

BUY YOUR HOME GROWN AND SHIPPED-IN VEGETABLES
AT THE VEGETABLE HOUSE

VAN EERDEN COMPANY

201-203 Ellsworth, S. W. Grand Rapids, Mich.

 

 

MERCHANT PARCEL FREIGHT TRANSPORTATION
SMALL, LIGHT PACKAGE DELIVERY SYSTEM.
SEVERAL TRIPS DAILY TO SURROUNDING TERRITORY.

We ship only packages weighing 1 to 75 lbs. and 70 inches in size (girth
plus length). State regulated. Every shipment insured.

NORTH STAR LINE, INC.
R. E. TIMM, Gen. Mgr.

CRATHMORE HOTHL STATION, GRAND RAPIDS, MICH.

 

 

———— ae

 

 

as

 

 

 

 

 

—

A

ei gaa e a ed gore
. <

 

w

September 17, 1930

MICHIGAN TRADESMAN : 21

 

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—E Y. Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.

 

The Pros and Cons of the Loss
Leader.

A good many independent retail
meat dealers have followed along the
lines of the department stores and are
frequently and upon special occasions,
offering selected items on a no profit
basis with the single objective of build-
ing business. Here we have one of the
most disputed and, at the same time,
most prevalent practices in modern re-
tailing. However the individual meat
dealer may feel in regard to this mat-
ter, he either has engaged in the prac-
tice or has been sorely tempted to do
so in his business career.

Approaching the matter with an
open mind, there is much to be said
upon both sides. The idea that no
profit sales as business builders are
mere price slashing is untrue; some of
the meat dealers of the country who
are dead set against price cutting as
such, have utilized the trade winning
possibilities of a judicious no profit
special and have vastly benefited there-
from.

The big question is: will the prac-
tice actually build trade and prove
profitable,in the end?

I have talked to a great many meat
retailers on this subject and ‘find a
great many differing viewpoints, ex-
periences and beliefs. Even those who
are most opposed to price cutting can
see the judicious application of the no
profit offering as a perfectly legitimate
merchandising move, and one that will
brisk up trade when it is most needed.

It is certainly very doubtful whether
the retailer who decides to use the no
profit item as a magnet for trade
should offer it to the buying public as
such. It also is very doubtful whether
these no profit offerings should extend
over any great variety of the store’s
stocks. The best results in building
business by no profit offerings have
come where items in demand have
been selected in a series, displayed and
pushed at cost price. It is patent that
only a portion of any shop’s stock can
be so offered on this basis with assur-
ance of the results sought.

The weekly offering of items in
series at cost price have the effect, in
the long run, of attracting new cus-
tomers. This applies to the store, of
course, which is mot on a cut price
basis and which makes no appeal to
the public on that basis as a general
policy.

There is, of course, a tremendous
difference between an occasional no
profit offering and of a demand item
and a cut price offering of a slow mov-
ing or slow selling item. There also
is a big difference between the mark-
down of a whole stock or large portion
thereof and the offering of a selected
item or items, for a short period, at
actual cost. In the one case, the re-
tailer is out to unload a surplus or to
move items that are not in great de-
mand; in the other case, the store is
getting the benefit of an offering com-
prising a current and demand item at

a price that attracts attention and
causes talk.

As one retailer put iit:

“We never have subscribed to a cut
price appeal. But, we have found it
profitable to offer goods in fair de-
mand at cost price, considering our
loss of profit as an advertising or busi-
ness building expenditure. Unless the
retailer can satisfy himself that the no
profit plan really is productive of new
business, he can scarcely justify its
adoption. We have found that it works
to our advantage in the long run.”

Much depends upon the way in
which the no profit item or series of
items are exploited.

Unless they are given prominent
display, the effect is not likely to be
achieved. This means, of course, win-
dow and counter exploitation with
perhaps some special effort on the part
of counter people.

A great deal naturally depends upon
the selection of the particular item
which lends itself to this kind of ex-
ploitation. Reference is made in this
article, in all cases, to live merchan-
dise. The more an item is in demand
for the moment, the better will be the
advertising “pull” of the cost price (or
less) appeal.

In this connection, one very intelli-
gent retailer had this to say:

“One trouble lies in the fact that
when you once offer a demand item
at cost or less, there is apt to be a
reaction when the price goes back to
normal again. Hence, we always make
it plain that the offer is temporary
only and that from time to time we
will make other no-profit offerings. We
do this on placards, in our verbal con-
tacts with customers and in any spec-
ial advertising we may do.”

The regulation price cutters in the
trade who rely largely upon the price
appeal for their volume are able to
create am interest in their stocks from
day to day that the non-price cutting
dealer finds it somewhat hard to get.
Usually, his trade is such that he
doesn’t have to resort to a general
markdown in order to get his ‘share of
sales and—profits. The occasional no
profit offering, therefore, tends to
liven up trade and rouse a greater de-
gree of interest in the store.

Very often the price cutter gets vol-
ume, but volume in sales from day to
day will not alone insure a permanent

- business nor a profitable one. A heavy

volume of sales, due to a general price
cutting policy often brings about a
situation in store management that

’ precludes even a fair net on the opera-

tion. The costs of handling stocks
rises with volume, the cost of selling
at the counter and the cost of doing
business generally. However, where
the store resorts to markdown merely
to the point of offering a few selected,
demand articles at cost or less, the
overhead costs of doing business
change but little while the greater
profit on the sales that are made re-
mains.

In other words, we have a compro-
mise here between the out and out
price cutting shop and the shop that

never cuts on anything. We get, in a ©

measure, the benefits of both systems.

The subject is particularly interest-

ing at the present time since the era
(Continued on page 31)

  
 
 
  
 
  
 
 
 
 
 
 
  
 
  

‘Helicate

 

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

=

Direct carload receivers of

| UNIFRUIT BANANAS
SUNKIST ~ FANCY NAVEL ORANGES

and all Seasonable-Fruit and Vegetables

 

  
  
  
 
 
 
  

clicatessen Wax Paper” -- the

name, itself, speaks of cleanli-
ness, health and goodness in the e
foods you sell !

To carry out this appetizing appeal
you should use the snowy clean
white sheet, KVP Delicatessen Paper.
An all-around useful paper -- proof
against air and moisture, odorless and

TLL

DEMANDS

A grease-resistant.

Comes in handy rolls, wall cartons
or boxes as preferred. Write your
paper merchant today and receive a
| liberal supply of samples. —

DELICATESSEN
PAPER

KALAMAZOO
VEGETABLE PARCEMENT C0.
KALAMAZOO -- MICHIGAN

_ MANUFACTURING WORLD-FAMOUS FOOD-PROTECTION PAPERS

 

GRIDDLES -- BUN STEAMERS —
Everything in Restaurant Equipment

Priced Right.

Grand Rapids Store Fixture Co.
7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mer.

URNS

 

 

VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.

Distributors Fresh Fruits and Vegetables

Cantaloupes, Peaches, “Yellow Kid” Bananas, Oranges,
Lemons, Fresh GreenVegetables, etc.

 

 

 

 

COLD STORAGE
FOR APPLES

We will BUY your APPLES of you.
We will STORE your APPLES for you.
We will SELL your APPLES for you.
We Guarantee Proper Temperatures — Best of
Service — Lowest Rates — Liberal Loans. Write
for Rate Schedules — Harvest Your Apples Direct
| Tnto Cold Storage and Get Full Returns for Your
Crop. Our Warehouse is a Public Institution Open to and Soliciting
the Patronage of All.

KENT STORAGE COMPANY -

 

GRAND RAPIDS

 

 

 

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING

G R AN D RAPIDS, MICH t1

G. AN

 

 

 

 

MICHIGAN TRADESMAN

September 17, 1930

 

HARDWARE

Michigan Retail Hardware Association.
President—Louis F. Wolf, Mt. Clemens.
Vice-Pres.—Waldo Bruske, Saginaw.
Secretary—Arthur J. Scott, Marin City.
Treasurer—William Moore, Detroit.

Should Charge Be Made For Install-

ing Stoves? :

In the handling of any line of busi-
ness, methods and practices differ; and
it is really impracticable to lay down
one set rule applicable to all condi-
tions. For conditions differ in differ-
ent localities, and in many respects
each individual hardware dealer must
be a law unto himself.

The question as to whether or not
a charge should be made for installing
stoves is an old one, with, as usual,
two sides to it; and these sides are
best expressed in the views of two
dealers who have adopted diametrical-
ly opposing methods.

The head of a small town hardware
firm states decidedly that the work of
installing a stove should be made a
separate charge—that it is not correct
to throw this service in for nothing.

“T make this statement,’ he says,
“after careful consideration and after
giving a thorough practical test. I
have been installing stoves for some
time, and for some time have been
charging for this work. This is abso-
lutely necessary to keep accounts
straight.

“The work of installing is done by
the tin shop. Now the tin shop is
charged with everything it receives
from the hardware store. Also it is
credited with whatever it gives the
hardware store. Why, then, should it
not be credited with something for the
work of installing a stove? That
takes the work of one or two men for
an hour or more. A couple of hours’
time means quite an expenditure. That
this should be given free just means
that the tin shop is being robbed. It
is giving something for which it is
receiving no credit, and doing this
while its own earnings are being
carefully watched.”

Whereas, in this store, the depart-
ments are run separately it does seem
right that the sale of the stove and
the work of installing should be treat-
ed as two separate transactions, yet
there may be a question as to the ad-
visability of letting people know that
the work is treated in this way. Peo-
ple nowadays like to know the exact
cost of the article they buy. They
don’t want to find out afterward that
there are a number ‘of extras. Such a
discovery annoys them, and may in-
cline them to look with disfavor on
the store.

This dealer states that he has not
found this to be the case, however.
When the sale is made it is stated that
the stove will cost so much, and that
it wll cost so much more to have it
installed. There is absolutely nothing
held back. People know what the
cost will be, and are satisfied. The
large number of stoves sold by this
dealer indicates this.

But in a place where competition is
keener and less scrupulous, such meth-
ods might not be successful. Suppose
one dealer is making a point of in-
stalling stoves free. Wili the pur-
chaser be likely to pay for the work
of installation as done by another

 

firm? The fact that the aggregate

profit go.

cost of the stove in the former case is
identical will be lost on the average
purchaser.

Another dealer selling stoves in a
suburb of a large city cites a different
experience. He says:

“Perhaps because there have been
sO many tricksters duping the un-
suspecting, people have come to be ex-
ceedingly suspicious of little addition-
al items. Tell a man that he can have
some land for nothing merely on pay-
ment of the outstanding taxes and he
at once becomes suspicious that the
taxes will come pretty high. Men-
tion a low price for a stove and add
that there will be a small additional
charge for installing, and at once the
customer thecomes uneasy. He does
not think he will tbe charged more
than is right, perhaps; but he does not
like to buy without knowing what the
complete cost of the stove will be.

“I have had quite a number of peo-
ple who were satisfied with the price
quoted, but in every case they would
ask, ‘Does that cover the installation
of the stove?’ When I said ‘No’ they
were plainly displeased. I might say,
as I did, that the cost of installing
would be only a dollar or two. This
did not seem to give satisfaction. Peo-
ple, I have found, want something
definite. They are not content to
merely know the price of the stove
and to pay whatever is proper for in-
stallation. They tell me they want the
whole thing lumped together.”

Other dealers report much the same
attitude toward extra charges for in-
stallation. A few dealers believe that
their customers are fearful that the
cost of installation will be exorbitant.
But most dealers take the view that
the purchaser wants to have the whole
business completed in one transaction,
which prompts him to ask for an in-
stalled price. They are anxious to
know what the stove is going to cost
altogether, and do not care to do a
sum in mental arithmetic in order to
discover this.

“T have determined,” says one deal-
er, “that it is better to set a figure up-
on all my stoves which will cover the
cost of installing. Of course there is
a difficulty here. It costs more to in-
stall some stoves than it does others.
With gas stoves, for instance, much
depends on where the main is situated.
But I have found that it is possible to
strike a pretty fair average.

“Really, though, I have not added
anything to the price of the stove. I
find that the installation costs only
about $1.50 or $2 and I let that much
I mark the price plainly up-
on the stove and when the customer
asks, ‘Will that price cover the cost of
installing?’ I say, ‘Yes.’

“That statement seems somehow to
carry a tremendous amount of weight.
I know it has helped me make a num-
ber of sales. I am so convinced of this
that I am now putting the word in-
stalled under the price, which I show
plainly on every stove.”

At the same time there is the tin
shop and its balance sheet to be con-
sidered. Especially is this the case
where the tin shop is treated as an en-
tirely separate department.

Whether or not a charge should be
made to the customer for installing a
steve is a matter to be determined

largely according to local conditions.
But where a tin shop department is
maintained, and is expected to make a
profit and is required to handle stove
installations, the tin shop must be
credited with something for attending
to this work. Efficient management of
the tin shop demands it.

I recall a hardware dealer who con-
ducted a fairly extensive tin shop. It
was kept pretty busy, but at the end
of the year the book-keeping indicated
that it had just about broken even.

“Ts it worth while?” I asked the
hardware dealer.

‘He chuckled. “Oh, I guess it’s all
right. You see, the tin shop installs
all the stoves I sell, and I sell a lot of
them. So I make my profits there.”

“You don’t keep track of these in-
stallations?”’ I asked.

“No. It’s too much bother.”

“But how do you know,” I asked,
“that the tin shop is making what it
should, even allowing for these in-
stallations.’ Then, as he did not
answer, “A tin shop which doesn’t
keep track of going in and coming out
is apt to become a sinkhole. You have
a pretty fair system of keeping tab,”
I added. “Why don’t you extend it to

include book-keeping charges on your
stove installations?”

‘He took the advice. He didn’t wait
a year to discover where he stood. At
the end of three months a careful
check-up indicated that, instead of
making a fair margin, even with the
credits for stove installations the shop
was just about paying its way. The
upshot of this was, that the deale-
spent some time carefully investigating
the workings of that tin shop. He dis-
covered several serious leaks he had
never suspected. Until then, he had
consoled himself with the assurance
that credit for the installations would
show a substantial profit. Now that
it didn’t show anything of the kind,
he got to work and put the tin shop
into the sort of shape where it did
show a profit.

As has often been said, guesswork
is the most unprofitable thing in a tin
shop. To the average hardware deal-
er, mere book-keeping
tween store departments
foolish. Yet this matter of charging
the stove department and crediting the
tin shop with installation work and
materials may mean a lot to the hard-
ware dealer. It may on the one hand

charges be-
May seen

 

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment

BROWN & SEHLER
COMPANY

Farm Machinery and Garden Tools
Saddlery Hardware

Harness, Horse Collars

Blankets, Robes
Sheep Lined and
Blanket - Lined Coats
Leather Coats.

 

GRAND RAPIDS,

MICHIGAN

 

 

Michigan Hardware Co.

 

100-108 Ellsworth Ave., Corner Oakes
GRAND RAPIDS, MICHIGAN

ue

Wholesalers of Shelf Hardware, Sporting
Goods and

FISHING TACKLE

 

Wholesale Only.

342 Market St., S. W.

 

Manufacturers and Distributors of
SHEET METAL ROOFING AND FURNACE SUPPLIES,
TONCAN IRON SHEETS,
CONDUCTOR PIPE AND FITTINGS.

We Protect our Dealers.

THE BEHLER-YOUNG CO.

EAVETROUGH,

Grand Rapids, Mich.

 

 

 

 

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September 17, 1930

MICHIGAN

TRADESMAN

 

disclose that the tin shop is not as
profitable as he fondly believed, and
may therefore result in prompt cor-
rective measures. It may on the other
hand disclose that a supposedly un-
profitable tin shop is more than pay-
ing its way through work done for
other departments of the store. In
either case, knowledge is power for the
hardware dealer.

What charges are to be made is a
matter for the individual dealer to de-
termine. The cost of labor expended
on installations should of course be
credited. As for the ‘basis of this
charge, it varies with different stores
that have adopted the practice. But
in inter-departmeéntal charging, a com-
mon basis seems to ‘be that of exact

cost. Victor Lauriston.
—__> 2.
Proceedings of the Grand Rapids

Bankruptcy Court.

Grand Rapids, Aug. 26—On this day
was neid the adjourned first meeting of
creditors in the matter ef J. Frank Quig-
ley, Jr., doing business as Quigley Lum-
ber Co., Bankrupt No. 4178. ‘lhe bank-
rupt was present in person and repre-
sented by attorney Roman F. Glocheski.
Creditors were represented by attorneys
Dunham, Cnolette & Allaben; Cleland &
snyder; Charles H. Lillie and 'T. 1. bilter-
dink, and by Grand Rapids Credit Men’s
Association. Claims were proved and al-
lowed. The bankrupt was sworn and
examined, without a reporter. The Mich-
igan Trust Co., of Grand Rapids was ap-
pointed trustee, and its hond placed at
$100. The first meeting then acijurned
without date.

Sept. 2. We have to-day received the
schedules, reference and adjudication in
tne matter of Lloyd A. Ide, Bankrupt

No. 4221. The matter has been reiterred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of

Paris township, and
that of a laborer. The schedule shows
assets of $147 of which the full amount
is claimed as exempt, with liabilities of
$1,300.88. The court has written for
funds and upon receipt of same the: first
meeting of creditors will be called, note
of which will be made herein.

his occupation is

Sept 3. We have to-day received the
schedules, reference and adjudication in
tne matter of Arthur M._ Schneider,

Bankrupt No. 4222. The matter has been
referred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Lowell, and his occupation is that of

an implement dealer. The schedule shows

assets of $18,417.67 of which $2,330 is
claimed as exempt, with liabilities of
$18,526.76. The first meeting will be

called and note of same made herein.
The list of creditors of said bankrupt is
as follows:

Villaee of Lowell 200 oo gk: $ 82.00
Internaional Harvester Co.,

CCD) 15,000.00
Brown & Sehler Co., Grand Rapids 400.00
Flint & Walling Mfg. Co.,

Benger, Wa 59.00
Butier Co... Buatier, Ind. 2207 | 60.00
Boyer Chemical Co., Chicago __.. 18.00
F. E. Meyers & Bros. a.,

Ashisnd.- Onion (205 a oo 67.00
Electric Service Sta.,  Gaeud Rap. 12.42
Whitaker Bros., Chicago See 41.32
James Mfg. Co., Fort Atkinson,

RAS 32.20
J. E. Porter Corp., Hammond, Ind. 20.45
F.C. Mason Co., St. Johns ___-___- 59.00
Moore Plow & Implement Co.,

Greenville 222252022 112.00
Continental Steel Corp., unknown 240.38
Pittsburgh Steel Co., Pittsburgh__ 349.00
Peoria Cordage Co., Peoria, Tl. =. 890.00
Osborne Co., Newark ~~ -.-.---~. 44.69
Kennedy Oil Co., Grand Rapids __ 8.50
National Refining Co., Kalamazoo 12.50
John Christianson, Plint ._-.-_ 80.00
Oliver Equipment Sales Co.,

SOUth “Rene 450.00
John Deere Plow Co., Lansing __~ 275.00

A. J. Brown & Son, Inc., Grand R. 135.00

Alfred J. Brown Seed Co., G. R. 165.31
Goodyear Tire & Rubber Co., G. R. 71.38
C. H. Runciman, Lowell ___._-__-< 80.00
FE. C. Foreman, Lowell __---_----- 15.00
Lowell Ledger. Lowell ~_---------- 26.60
Lowell Journal, Lowell -_-------- 40.00
Lowell State Bank, Lowell —----- 100.00
City State Bank, Lowell __------ 75.00
H. I. Weeks, Lowell —__-_-----~. 35.00
Walter Gibson, Lowell -_------~--- Lea

D. G. Look, Lowell
Holland Ladder & Mfg. Co., Holland 31. 35

Mike Driscoll, Grand Rapids uu. 35.00
Poster Stevens & Co., Grand Rap. 85.00
M. W. Gee. Lowell ----_-.-__----_ 35.00
R. G. Bruner Mfg.. Co., Ferndale _ 48.76
Fineis Oil Co., Towel oor 20.00

* In the matter f Winick Bros. Metal &
Tron Co., et al., Bankrupt No. 4018. the
trustee has filed his first report and ac-
count and an order for the payment of
expenses of administration to date has
been entered.

Sept. 4. On this day was held the
first ‘meeting of creditors in the matter

of Louis Bonofiglo, Bankrupt No. 4194.
The bankrupt was present in person and
represented by attorney Myrten Da-
vie. Creditors were represented by
Grand Rapids Credit Men’s Association.
Claims were proved and allowed. No
trustee was appointed. The bankrupt was
sworn and examined without a reporter.
The first meeting then adjourned without
date, and the case has ‘been closed and
returned to the district court, as a case
without assets.

Sept. 4. We have to-day received the
schedules in the matter of I. Gudelsky
& Sons Co., Bankrupt No. 4197. The
schedule shows assets of $21,505.32 with
liabilities of $63,084.19. The first meeting
will be called and note of same made
herein. The list of creditors of said
bankrupt is as follows:

City of :-Muskeron 22200 $920.00
County of Muskegon ______-_____ 2,501.74
Beals & Selkirk Trunk Co., Wyan-

GOCLC ee a ee 225.02
Belemont Co., Milwaukee ________ 97.81
B. A. Brown Mfg. Co., Franklin, O. 45.56
Carson-Pirie-Scott, Chicago —_____ 1,650.63
Ciifton Shirt Co., Cincinnati ~_____ 63.00
H. C. Cohn & Co., Rochester ____1,186.61
Commonwealth Shoe & Leather Co.,

Whitman. Mass.) 222.00 572.43
Irving Cone Co., Chicago _________ 450.38
S. Deiches & Co., Chicago —_______ 106.71
Dessauer- Kalven Co., Chicaro 2 7705
Detroit Suspender & Belt Co.,

Wetrent 21.74
Doniger Bros., New York City __ 312.70
W. L. Douglas Shoe Co., Brockton,

IS ee 1, 029.25
BHisenberg & Anderson, New York_ 550.00
Enro Shirt Co., Louisville, Ky. __2,227.74
Cc. J. Farley & Co., Grand Rapids 246.92

W. M. Finck & Co., Detroit ______ 136.92
Fit Rite Cap Co., ‘Indianapolis poe S EOU
Gibberman Bros. & Co., Chicago__ 926.74
Albert Given Mfg. Co., Chicago__ 221.25

J. Glock Suspender Co., Milwaukee 128.
israel Gudelsky, Grand Rapids __8,485.
Daniel Green Felt Shoe Co., Dolge-
Wille. NS es ie 36.
Halper, Levinson & Co., Chicago — 144.
Jos. M. Herman Shoe Co., Boston 63.
Holland Shoe Co., Holland
fiood Rubber Products Co.,

13.
Detroit 174.60
182.89

Hork Bros. Co., Chicago —~_..__
Intl. Hdkf. Mtg. Co., New York 34.75
dsal. Pant Co., Kalamazoo ________ 993.40
A. S. ssreider Shoe Mig. Co.,
BEilizabethtown Pa. 2002. 304.90
Markow & Brandwein, New York__ 28.00
Meyer Suitcase Mfg. Co., Detroit__ 35.04
Meyer Hess & Co., Chicago ______ 1,454.04
Milwaukee Cap Co., Milwaukee __ 246.v0
Milwaukee Hosiery Co., Milwaukee 393.50

Milwaukee Knitting Co., Milwaukee 200.00
Paragon Raincoat Co., Chicago__ 245.02
Parrotte, Mcintyre & Co., Chicago 196.55
Parsons & Parsons Co., Cleveland 4.13
Peerless Glove Co., Grand Haven 216.u0
Frittips Eros., Chicago 141.00
Portis Bros. Hat Co., Cnicago __2,/01.69
HH. BE. hice Co.,, Muskegon .____. 16.3¢
Prosterman, Spiesberger Co., Chi. 180.00
M. J. Rubin & Co., Cnicago —_____ 160.15
Morris Saffer & Sons, New York__ 175.00

Sager Glove Co., Chicago —....__ 45.00
Sanitary Knitting Co., Grand Raip. 284.10
selz Schwab & Co., Chicago ee 30.38
W. Shanhouse Sons, Inc., Rockford,
Te ee ee 1 ,614.50
Smnelds Consolidated, Bombay, N.Y. 89.14
A. Stern’ & Co.; Chicazo 22. 78.52
Steindler Paper Co., Muskegon __ 390.04
Sweet Orr & Co., New York  ___. 140.90
Symons Bros. & Co., Saginaw 596.28

U.S. Rubber. Co.) Chicago =. 120.24

Weiner Cap Co., Grand Rapids __ 209.30
Weisman & Sons Co., Detroit __._. 7.41
Weyenberg Shoe Mfg. Co., Milwau. 281.71
Wilson. Bros... Chicago =. 2 1,184.77
1. Gudelski, Grand Rapids —_____ 25,905.28
Louis Gudelsky, Muskegon ______ 736.15
Leon Gudelski, Muskegon _______: 75.00

In the matter of Wynn R. Pemberton,
Bankrupt No. 4150, the trustee has filed
his first report and account, and an order
for the payment of expenses of admin-
istration to date has been entered.

In the matter of I. Fine & Sons Uphol-
stering Corp., Bankrupt No. 4002. The
tinal meeting of creditors has been called
for Sept. 2%. There will be a first and
fimal dividend for creditors.

In the matter of Bernard L. Maller,
Bankrupt No. 3959. The tinal meeting of
creditors has been called for Sept. 22.
The ‘trustee’s final report and account
will be approved at such meeting.
will be nothing for creditors.

In the matter of Marshall G. Champion,
Bankrupt No. 4111. The final meeting of
creditors has been called for Sept. 22.
The trustee’s final report will be approved
at such meeting. There will be no divi-
dends for creditors.

In the matter of Harry E. Morris,
Bankrupt No. 4077. The final meeting
of creditors has been called for Sept. 22.
The trustee’s final report and account
will be approved at such meeting. There
will be no dividends for creditors.

In the matter of Clarence M. Lutes,
Bankrupt No. 4167. The final meeting
of creditors has been called for Sept. 22.
The trustee’s final report and account
will be approved at such meeting. There
will be no dividends for creditors.

Sept. b. On this day was held the first
meeting of creditors in the matter of
John L. Greene, Bankrupt No. 4200. The

bankrupt was present in person and rep-
resented by attorney Clare J. Hall. Cred-
itors were represented by Central Ad-
justment Association. Claims were prov-
ed and allowed. No trustee was appoint-
ed. The bankrupt was sworn and ex-

There —

amined, without a reporter. The first
meeting then adjourned without date, and
the case has been closed and returned
to the district court, as a case without
‘assets.

On this day also was held the first
meeting of creditors in the matter of
Arvid Nelson, Bankrupt No. 4210. The
bankrupt was present in person, but not
represented by attorneys. No creditors
were present or represented. No claims
were proved and allowed. No trustee was
appointed. The first meeting then ad-
journed without date. The bankrupt was
sworn and examined, without a reporter.
The case has been closed and returned to
the district court, as a case without as-
sets. i

On this day also was held the first
meeting of creditors in the matter of Carl
F. Pickett, Bankrupt No. 4206. The bank-
rupt was present in person and repre-
sented by attorney Myrten W. Davie.
Certain creditors were present in person.
Claims were filed only. The bankrupt
was sworn and examined, without a re-
porter. No trustee was appointed for the
present. The first meeting then adjourn-
ed to Sept. 12, to permit further proceed-
ings, if desired.

On this day also was held the first
meeting of creditors in the matter of
James Carr, doing business as Jimmie
Carr. Bankrupt No. 4201. The bankrupt
was present in person and represented by

attorney Bert C. Moody. Creditors were
present in person and represented by
Granl Rapids Credit Men’s Association

and Central Adjustment Association.
Claims were proved and allowed. The
bankrupt was sworn and examined with-
out a reporter. Shirley C. De Groot, of
Grand Rapids, was elected trustee, and
his bond placed at $100. The first meet-
ing then adjourned without date.

Sept. 8. We have to-day received the
schedules, reference and adjudication in
the matter of David E. Acker, Bankrupt
No. 4225. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Sherman township. The schedule shows
assets of $848.24 of which $80 is claimed
as exempt, with liabilities of $19,737.25
The first meeting will be called and note
of same made herein.

Sept. 8. On this day was held the ad-
journed first meeting of creditors in the
matter of John G. Partlow, Bankrupt No.
4190. The bankrupt was not present or
represented. No creditors were present
or represented. One further claim was
proved and allowed. No trustee was ap-
pointed. The adjourned first meeting
then adjourned without date, and the
case has been closed and returned to the
district court, as a case without assets.

Sept. 8. We have to-day received the
schedules, reference and adjudication in
the matter of Percy L. Herman, Bank-
rupt No. 4230. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Wyoming township, and his occupation
is that of a earpenter. The schedules
show assets of $500 of which the full
amount is claimed as exempt, with lia-
bilities of $4,449.21. The court has writ-
ten for funds and upon receipt of same

the first meeting of creditors wili be
called, note of which will be made herein

Sept. 8. We have to-day received the
schedules, reference and adjudication in
the matter of Vern R. Duell, Bankrupt
No. 4229. The matter has been referred

to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Traverse City. and his occupation is that
of a wholesale fruit and produce denle
The schedule shows assets of $286 of
which $275 is claimed as exempt, with
liabilities of $1,650.94. The court has
written for funds and upon receipt of
same the first meeting of creditors will
be called and note of same made herein.

(Continued on page 31)

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool In Summer

Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CO.
Saginaw.

 

 

 

The Brand You Know
by HART

 

Look for the Red Heart
on the Can

LEE & CADY Distributor

 

 

Phone 61366
JOHN L. LYNCH SALES CO.

SPECIAL SALE EXPERTS
Expert Advertisin
Expert Mrechandis
209-210-211 Murray

GRAND RAPIDS, GAN

 

 

Jennings’ Pure Extracts
Vanilla, Lemon, Almord, Orange,
Raspberry, Wintergreen.
Jennings Flavoring Extract Co.
Grand Rapids, Mich.

 

 

I. Van Westenbrugge

Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)

Nucoa
KRAFT(() CHEESE

All varieties, bulk and package cheese

“Best Foods”’

Salad Dressings

Fanning’s
Bread and Butter Pickles
Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD

OTHER SPECIALTIES

 

 

 

 

 

 

 

 

A. CHAS DUNNING & CO.
AUCTIONEERS
15 So. Channing St.

Est. 1920 Elgin, Ill.

b =

 

2,0 emo ame 0:

Corduroy Tires

Sidewall
Protection

Made in
Grand Rapids

Sold
Through

Dealers

Only.

 

CORDUROY TIRE CoO.
Grand Rapids, Mich.

 

WHITEFISH and TROUT
By Air Daily
from Lake Superior Region.

GEO. B. READER

1046-1048 Ottawa Ave., N. W.
GRAND

RAPIDS, MICHIGAN

 

ie Saas

eh

Pcs BOO R RN

i
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=
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=
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24

MICHIGAN TRADESMAN

September 17, 1930

 

HOTEL DEPARTMENT

News and Gossip Concerning Michi-
gan Hotels.

Los Angeles, Sept. 13—So-called
pee wee golf has at once become a
financial failure here and been de-
clared a nuisance by the Los Angeles
lawmakers. The latter contingent be-
lieves there is ample time between
daylight and midnight to wheedle al-
leged golf players out of their small
change at alleged golf, without en-
croaching on the wee small hours to
complete the operation. For the bene-
fit of my Eastern friends who have not

 

. been stung, but who are having every

opportunity to be, I will state that
tabloid or midget golf has proven a
flat failure in ‘California, the patronage
falling off at the ratio of 60 per cent.
in the last month and a half. There
are a thousand of these courses here,
some of which have been liberally
financed, but investors are becoming
wary and momey for this purpose is
no longer obtainable from _ regular
sources. Hence, only such as have a
little capital tied up in old tea pots, are
susceptible. Midget golf will follow
the ways of the old-time croquet, or
lawn billiards. It entails no exercise
like the legitimate game and is simply
a game, more or less, like mojong or
crokinole.

 

And I was reminded very much of
parlor golf, when I was traveling the
highways of Michigan, and observed
the various feeding places established
thereon. Not one in ten was paying
or deserved to be. Ruralists whose
time would be much better employed
at the plow, were trying to cater to
the supposed traveling “sucker,” who
also was, supposedly, their meat. But
it didn’t figure out, somehow. Most
of the operators had never had any ex-
perience in catering. They had been
led to believe that the act of feeding
folks, brought one in touch with ready
money—oodles of it. Their food was
unsatisfactory, their business methods
less so, and they were bound to fail.
I remember one particular individual,
situated a dozen miles from a Michi-
gan metropolis, where he hadn’t a
chance in the world if he even knew
how to operate, advising me that he
was boynd to win, as his chickens,
eggs and vegetables cost him nothing
—they were of his own production.
Imagine an individual of this type of
mental sagacity, getting rich in serv-
ing cheap dinners and lunches? When
the local banker forecloses the mort-
gage he holds on this individual’s farm,
for payment of the loan secured for the
purpose of building and equipping his
“chicken shack,” he will have had his
experience—that’s all. ‘Such operations
detract from the profits of the legiti-
mate operator, but demonstrate the
theory that Barnum was right.

 

J. William Porter, who was for a
long time identified with the affairs of
Detroit Charter of Greeters as secre-
tary, lis reported to be on the staff of
Hotel Seneca, Chicago.

 

West Michigan Greeters recently
had a very interesting meeting at the
Morton Hotel, ‘Grand ‘Rapids, it being
the occasion of the installation of of-
ficers for the coming year, listing as
follows: E. H. (Ted) Beecher, presi-
dent, Hotel Pantlind: Melbourne Le-
weke, Vice-President, Hotel Rowe: W.
F. Jenkins, Second Vice-President,
Western Hotel, Big ‘Rapids; Eddie T.
Moran, Secretary-Treasurer, Morton
Hotel; Assistant Manager Eddie
Moran, of the Morton acted as host
and provided a palatable luncheon for
the occasion.

Paul Brewer, who came to the Mor-
ton Hotel, with Manager W. C.
Keeley when it was opened and who
has been connected with same in vari-
Ous capacities since, has been com-
pelled to resign on account of ill

health and will henceforth reside in
Chicago with his son. ‘On the *oc-
casion of his departure from the Mor-
ton, fellow employes presented Mr.
Brewer with a fine traveling bag in ex-
pression of their feelings for his loyal-
ty to the ‘Morton.

 

Market reports would indicate that
there is a downward tendency in the
price of such cuts of beef as are most-
ly used in hotel and restaurant cater-
ing and they are now said to be at the
lowest level for many years. Meats
have been a regular hotel problem ever
since the world war—in fact, not only
has the price been prodigious, but the
quality has been unsatisfactory. For
this reason there has been a tendency
to revise menus and substitute meat-
less dishes thereon. This is one of
the reasons why the beef barons have
found it expedient to cut prices. An-
other, is the result of drouths on the
cattle ranges which have made it nec-
essary for raisers to reduce their hold-
ings. This relief will probably be
only temporary, however, but it will
give purveyors a chance to breathe
once more.

Here is a card I saw posted in a
Santa Barbara hotel the other day:
“We intend to pay our employes well
so they will not require tips in order
to give you the maximum of service.
When you pay our regular charges
you have done everything required to
assure your perfect satisfaction. Tip-
ping is positively prohibited, and its
encouragement by an employe will
result in his discharge.”

Sounds well, but the habit is so deep
seated with tip dispensers it will be
hard to discourage it.

 

The established and popular Uni-
versity Club, Detroit, which has been
under the management of Fred M.
Roach for the past dozen years, is
about to be housed in a new building
on the old site on East Jefferson
avenue. It has been exceedingly
popular with commercial travelers.

 

The death of S. W. Strauss, of the
finance concern bearing his name,
may or may not make any difference
with the hotel promotion activities of
that concern, but it will give his suc-
cessors an opportunity of pondering
over the situation in that particular.
The statement has been made that the
Strauss concern practically owns forty-
one hotels and over a hundred apart-
ment houses in Los Angeles, taken
over on first mortgage bonds, the or-
iginal other investors having been de-
prived of their interests by failure to
operate the various properties suc-
cessfully. The facts are that with the
single exception of the Ambassador,
of this city, every known Strauss
holding has been ‘superfluous and a
flat financial failure. Michigan does
not add any degree of satisfaction to
the situation, as has been recently de-
veloped in the transfer of one of the
leading hotels in Detroit, to this syn-
dicate.

Edward R. Swett, Jr., assistant man-
ager of the Occidental Hotel, Muske-
gon, well-known on account of his
former connection with the Detroit
Statler and the Panthind, and who
perfected a new fire alarm system
which has been accepted by the cities
of Muskegon and Grand Rapids, is in
a fair way to making a wonderful suc-
cess of same. His demonstration of
this system at the State meeting of
fire chiefs. at Kalamazoo recently has
given him a Nation-wide publicity,
which will undoubtedly redound to
his benefit. This coincides with my
ideas of the merits of the said young
man.

Frank Purdy, night manager of Ho-
tel Rowe, Grand Rapids, has resigned
his position with Manager Neir, with

a view to taking a rest before taking
up with further hotel work.

 

Joseph 'P. Oberlin, formerly of Ho-
tel Whiting, and other institutions of
Michigan, but now lessee of Hotel
Monterey, Janesville, Wisconsin, is re-
ported to be repeating his prior suc-
cesses in the Badger city. I saw Joe’s
hotel when I was visiting in Janesville
recently and I am prepared to say that
it is probably one of the most modern

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

CHARLES RENNER HOTELS

Four Flags Hotel, Niles, Mich., in
the picturesque St. Joseph Valley.

Rumely Hotel and Annex, La-
Porte, Ind.
. Edgewater Club Hotel, St. Joseph,
Mich., open from May to October.

All of these hotels are conducted
on the high standard established
and always maintained by Mr.
Renner.

“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous
patronage implies.”

HOTEL ROWE

Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

 

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms -t- 400 Baths

RATES
$2.50 and up per day.

 

Republican Hotel
MILWAUKEE, WIS.
Rates $1.50 up—with bath $2 up

Cafeteria, Cafe, Sandwich Shop
in connection

 

 

Park Place Hotel
Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

R. D. McFADDEN, Mgr.

—
~

 

 

CODY HOTEL

GRAND RAPIDS

RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

E. L. LELAND, Mar.

HOTEL KERNS

LARGEST HOTEL IN LANSING

800 Rooms With or Without Bath
Popular Priced Cafeteria in Cen-
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.

Representing
a $1,000,000 Investment.
250 Rooms—150 Rooms with Private
Bath.
Buropean $1.50 and up per Day.
RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

HOTEL OLDS

LANSING

 

 

300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates
GEORGE L. CROCKER, Manager.

 

 

 

“A MAN IS KNOWN BY THE’
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire c?ty block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop

HOTEL

CHIPPEWA

HENRY M. NELSON, Manager
European Plan
MANISTEE. MICH.
Up-to-date Hotel with all Modern
Conveniences—Elevator, Etc.
150 Outside Rooms
Dining Room Service
Hot and Cold Running Water and
Telephone in every Room.

$1.50 and up
60 Rooms with Bath $2.50 and $3

 

 

 

 

Hotel and Restaurant
Equipment
H. Leonard & Sons
-38-44 Fulton St., W.
GRAND RAPIDS, MICH.

 

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWART R. SWETT, Mgr.
Muskegon -f- Michigan

 

 

 

 

 

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September 17, 1930

institutions attempted in a city of that
size anywhere. Recently he acquired
as assistant manager Otto H. Papke,
formerly with the Myers House,
Janesville, said to be one of the best
known and most popular operators
anywhere in the State.

 

A restaurant operator I know out
here is doing his part to neutralize the
thought of hard times by slipping his
patrons a card which they are bound
to read, and at least starts their
thoughts in another channel:

“Did you ever stop to think: That
hard times mean nothing to-a hen?
She just keeps on digging worms and
laying eggs, regardless of what the
newspapers say’ about conditions. If
the ground is hard she scratches
harder. If it is dry she digs deeper.
If she ‘strikes a rock she works around
it. ‘But always she digs up worms and
turns them into hard-shelled profits, as
well as tender broilers.

“Did you ever see a pessimistic hen?
Did you ever know of one starving to
death waiting for worms to dig them-
selves to the surface? Did you ever
hear one cackle ‘because times are
hard? Not on your life; she saves her
breath for digging and her cackle for
eggs. ,

 

The very best advice I can ever give
a hotel man is to join his own local
or state hotel association. Many op-
erators of hotels could well spare the
time and expense to attend the as-
sociation meetings. If they are ap-
parently promoted by the larger op-
erators, it is because these men value
the importance of the association, and
if the small fellow will only take his
cue from such he will soon discover
that the meetings are as much for him,
and may mean more than they do to
the big fellow. The alleged big fellow
has no desire to hog al] the glory and
benefits of the association activities,
but he likes to see something stirring
and knows he has got to help start it.
The forthcoming meeting of the Mich-
igan Hotel Association, at Sault Ste.
Marie is going to give a lot of the
younger, newer, and if you please,
smaller operators a chance to make a
survey of themselves and their re-
sources. It is one of the best invest-
ments «possible.

 

I have repeatedly warned Eastern-
ers against the idea of coming on to
California in search of jobs. It is use-
less to try it, for there is much un-
employment and the highways are
lined with jitneys, loaded with fam-
ilies and household belongings, hop-
ing to find employment when there is
none in sight. If you want to come
out here for a vacation, you can spend
it as economically as you can any-
where else, but be sure and make pro-
vision for a return passage. Every day
I run across someone who has taken
a gamble, but they have invariably
been unsuccessful. There is much
talk about the preference shown so-
called Native Sons tin the parcelling
out of jobs, but I do not believe this
is true, except, possibly, in a few
isolated cases. It, however, would not
be surprising if, all things being equal,
this were true to some extent, but
merit wins mostly, and there is just as
much fairness in evidence, coupled
with hospitality. Just don’t get the
notion, however, that you are going to
pick up a snappy job, because you are
the one exception, but tuck away a
return ticket where you can lay your
fingers on it. Living costs are very
low here and one-can get through a
hard winter without worrying about
fuel or heavy clothing, but one cannot
hibernate altogether.

 

One of’ my Michigan friends asked
me if I had ever visited ‘Miracle
Mountain?” I had never heard of it.
Now I know all about it and can so
inform the world. Last week a friend

MICHIGAN TRADESMAN

of mine, who is a sort of geologist or
archaeologist, or whatever you have
a mind to call him, responded to my
query on the subject, by producing
the said mountain, up near Ventura,
about sixty miles North of Los
Angeles. It rises sharply to an ele-
vation of 2,400 feet in a volcanic rift
separating the Santa Paula and Simi
valleys. On the North side is the
noted Sespe oil district. The moun-
tain was actually homesteaded within
‘twenty years since, and contains about
500 acres of wondrous and unusual
formations. In fact, I may say that
of al! the curios which have been un-
earthed for my especial benefit, this is
sure one of the most interesting I
have seen. Among tits wonders are
great deposits of diatomaceous earth,
volcanic rock, paint rock, silica, hot
steam sulphur vents, strange gasses
and clays, all found within one limited
area. High on the side of the moun-
ttain are the gas vents, both dry and
moist. From one vent comes oil gas,
with a very strong odor of petroleum.
From another comes fumes laden with
sulphur and iron. They rise from-.a
depth of perhaps 5,000. feet, seeping
through the earth to the surface. One
of them forms ‘crystals of sulphur so
hot as to ‘be untouchable. Many years
ago the Indians roaming this district
discovered these gas vents and also
certain curative qualities. The sick
were frequently taken there, trenches
were prepared in which they were
placed and in 2 few moments these
patients enjoyed all the attributes of
a first-class Turkish bath, and marvel-
ous cures were effected. Near the tov
is an artificial tunnel which maintains
a temperature of 100 in all sorts otf
weather, and this work will be follow-
ed by other improvements which will
take away the wonderful effect of to-
day. Like everywhere else in Califor-
nia, commercialism rapidly follows the
explorer, and ‘the novelty effect soon
passes away. The ‘paint rock and
clays were used much in aboriginal
days, and broken pottery showing the
erosion of years is to be picked almost
anywhere, with little trouble or effort.
The silica deposits are much used for
road construction, in a district where,
otherwise, suitable material could only
be secured at great expense for trans-
portation. Maybe you think it is an
easy job to make these explorations.
One cannot drive to the top with an
automobile, and while the climb on
foot is not what one might call diffi-
cult or dangerous, you must watch out
for loose rock and gravel, tread your
way carefully, and take an occasional
libation of Adam’s Ale, not .to ‘be
found on the premises, but from the
canteen wwhich-is always one item of
equipment when touring California.
But when you do finally reach the top
you have a most satisfactory view of
the surrounding country. To the
Eastward is the Santa Paula valley and
the little city of that name, and to the
West, beyond the rolling coast hills,
lies the Pacific with the Santa Bar-
bara Islands to 'tthe Northward and
Santa Catalina to the South—a hun-
dred miles away and yet seemingly at
your feet. Yes, I have seen “Miracle
Mountain.” and dt was well worth the
venture and exertion. It is hike the
thousand and one offerings California
donates to he stranger, and each of
which is a little bit more ‘surprising
than its predecessors. The day was
magnificent, there was really no sense
of fatigue, and I am enabled to supply

 

information to at least one Michi-
gander.
Ninety per cent. of aff this talk

about farm relief comes from what I
would call “walking delegates,” and
cheap politicians who are willing to
spend Uncle Sam’s coin for publicity.
Tihe independent farmer, with a busi-
ness noodle pays no attention to such
rot. He knows the law of supply and
demand anteda'tes political hoakum.

Frank S. Verbeck.

“Osborn, his townsman.

Items From the Cloverland of Michi-
gan.

Sault Ste. Marie, Sept. 16—Last
Friday was the last day of the Chip-
pewa county fair, which was attended
by about 10,000 during the four days.
The weather was ideal and the attrac-
tions were many. The live stock was
exceptionally good, as well as the
vegetables. The merchant display was
of high order and the fair concluded
with a grand dance on the last night.
It was one of the most successful fairs
held here in many years.

J. H. Copas, one of '(Owosso’s prom-
inent business men, was a visitor here
last week.

The city of Menominee is construct-

ing a breakwater and pier on the shore .

of Green Bay, at Victory ‘Beach Park,
and Sheridan Road which will be, when
completed, the largest structure of its
kind in the Upper Peninsula.

Caspian Lions sponsored a celebra-
tion in August in connection with the
formal opening of the new paving on
Tron county road between Caspian and
Gaastra. Fifteen hundred people at-
tended the barbecue on the Caspian
athletic field.

‘Robert J. Wynn’s new _ Detroit-
Sault bus line is almost ready to start.
The new busses are now being painted
and only a few minor details are pend-
ing before they are ready for opera-
tion. ‘Mr. Wynn expects'to make good
time between its terminal points, cov-
ering the distance in about eleven
hours. It will go direct from the Sault
to St. Ignace and will not clash with
ithe St. Ignace-Sault bus line, which
takes in Cedarville and Hessel.

Experts tell us that we can make
business good by spending our money.
Well, we'll certainly remember this, if
ever we get any money again.

The many friends of John Roe, the
well-known traveling salesman for the
Cudahy Packing Co., will be shocked
to hear of his sudden death, which
occurred Saturday night. He was ac-
tive, and apparently well after retiring.
At 2:30 a. m. he passed away without
a struggle. He was born in New-
bridge, Canada, and came to the Soo
thirty-five years ago. He conducted a
meat market on Ashmun_ street for
twenty-five years and represented the
Cudahy Packing Co. for the past
eleven years. He served for two years
as alderman and as mayor protem. He
was a member of the M. E. church and
the Knights of Pythias. Mr. Roe was
one of the most popular traveling sales-
men on the territory. He was a hard
worker and had a pleasant disposition
which endeared him ito his many
friends and customers. He is sur-
vived ‘by this widow, one brother and
four sisters, who have the sympathy
of the entire community.

J. L. Erard, one of our well-known
jewelers,’ has opened a new store at
540 Ashmun street. Mr. Erard says
the expansion of business warranted
the opening of the new store. It will
be conducted on the same principle as
his other store. Joseph Erard, Jr.,
will manage the branch store.

Despite the unusual teat during
August the receipts of the State ferry
at Mackinac ‘fell off more than $15,000,
which shows that this was not a rec-
ord breaker year for tourists.

Following a stroke of \paralysis at
11:15 Tuesday morning, Charies Beck-
ingham, one of our foremost plumbing
engineers died at the war memorial
hospital at 2:15 p. m. Tuesday after-
noon. He was born at Brockwell, On-
tario, Oct. 10, 1870. He came to the
Soo in 1908 and set up in business
with an old friend, John McKay, and
has lived here ever since. His last
civic service was to vote for Chase S.
‘He visited the
polls at 10 o’clock. ‘He complained of
having a headache and went home,
when he suffered the stroke.

Another change in the schedule of
the D., S. S. & A. Railroad was made
last week, going in'to effect Sept. 15,
causing the train to leave the Soo at

25

9:45 a m., instead of 7:30 a. m. It
arrives at Soo Junction at 11:15 a. m.,
in time to make connection at 11:25
with the ‘South ‘Shore Westbound pas-
senger train No. i. This ‘train goes to
Marquette and the copper country.
To be “somebody” we must unify
and direct our wants so that they lead
along useful and happy ways of living.
Habit soon makes us like whatever
ways we follow.
William G. Tapert.

Turning Its Attention To Advertising.

The United ‘States Steel Corporation
has decided to adopt a common trade-
mark for all its products. Hereafter
they will be stamped “U. S. Steel’ as
General Electric products are stamped
“GE”. The most surprising thing about
this announcement is that it should
have to ‘be made in this late day and
generation when the hallmark of any
article more than anything else influ-
ences public acceptance of ‘tthe article’s
merits. In the case of the steel cor-
poration need of identification was not
at once apparent because of the cor-
poration’s predominence in its own
field. Increasing competition and the
growth of the so-called independents,
notably Bethlehem Steel-Sheet Steel &
Tube, have admonished even the titan
of the steel industry that good will, its
most valuable asset, depends upon pub-
lic knowledge of the origin of every-
thing the company turns out. The step
is significant in two respects. It sup-
ports the view that nothing is so im-
portant in sales promotion as the repu-
tation of the manufacturer. This view
has gained ground with the develop-
ment of advertising. But it is still
questioned by those who cling to the
old idea that people are more inter-
ested in qualities and usefulness inher-
ent to a particular article than they
are in the auspices under which it is
made. United States Steel is a notable
recruit to the hallmark’ army. Of
more specific interest is the intimation
conveyed ‘by the news that the cor-
poration is turning its attention to the
value of advertising as a means of ac-
celerating distribution of its ‘wares.
Other signs of this have not been lack-
ing. In a small way, considering the
size of the parent body, subsidiaries
have lately entered the lists of adver-
tisers. But United States Steel itself
has been a conspicuous absentee. The
first prerequisite to general advertising
of the corporation’s products has now

been provided.
—_—_»
Tit For Tat.

Kalkaska, Seot. 16—If the report
which reaches us that the Pennsyl-
vania Co. will take away our day train
service Sept. 28 is true, we shall not
hesitate to show our appreciation of
this action by diverting every dollar’s
worth of ‘business from the railroad to
trucks. There is now no truck line
from Cadillac to Petoskey, but we are
already negotiating with a responsible
concern to put on a truck line, so we
will render it unnecessary for the
Pennsylvania to run any freight trains
on this division. If they cut us off on
day passenger service, we can cut them
out of any freight patronage.

Merchant.

———_>+~.—___
The lock on the door of success will
open to the knock of the man who
makes his plans with the order of a
clock.
——_++~+—___.
When an inspiration hits you, let it
deaden you to.all else but the require-
ments of that inspiration.

 

 

26

DRUGS

Michigan Board of Pharmacy.
President—J. Edward Richardson, De-
troit
Vice-Pres.—Orville Hoxie, Grand Rap-

Ss.

Director—Garfield M. Benedict, San-
dusky.

Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids.

Michigan State Pharmaceutical
Association.
President—John J. Watters, Saginaw.
First Vice-President—Alexander Reid,

Detroit.
Second Vice-President — F. H. Taft,
Lansing.
Secretary—R. A. Turrell, Croswell.
Treasurer—P. W. Harding, Yale.

 

 

Mission of the Modern Pharmacist.

A forceful argument for the modern
drug store with its diversified lines
and the multitudinous items of mer-
chandise alien to pharmacy found upon
its shelves and counters, is contained
in a Public Health Talk by Ambrose
Hunsberger before the Philadelphia
County Medical Society.

Mr. Hunsberger does not uphold the
merchandising of articles foreign to the
dispensation of drugs, but rather does
he defend the pharmacist for carrying
them, on the ground that competition
from department, cigar and grocery
stores, news-stands, auto supply sta-
tions, ‘barber shops, ‘beauty parlors,
millinery shops, feed, hardware and
general stores has made such great in-
roads into the druggists’ trade that, in
order to operate profitably, he in turn
has been forced to take on lines com-
mon to the stores from which he
meets the unfair competition.

“Maledictions are often hurled at
the pharmacist because of the many
side-lines he carries without considera-
tion being given to the fact that he is,
in but a small way, compensating with
the sidelines for the loss of business
he is suffering through unwarranted
encroachment upon his field of opera-
tions by this multiplicity of interests,”
he says. “Solution of this problem, in
so far as the sales of the harmless drug
store commodities is concerned, must
come through an increasingly better
service, education of the public to the
need of supporting the pharmacist in
time of weal, so that his services may
be available in time of woe.”

“The radical change in pharmaceuti-
cal practice, which the passing of the
centuries has wrought, is perhaps most
strikingly evidenced in the retail field.
The evolution of the latter-day phar-
macist from his prototype in the per-
son of the humble dealer in crude
drugs performing his circumscribed

task of assisting the doctor of his day,

to the present-day graduate with his
high school education, four years phar-
maceutical experience, a pharmacy
college diploma, in one hand, and in
the other a certificate from his state
pronouncing him qualified to practice,
represents an advance, indeed. In pro-
portion to the increase in his cultural
attainments, the position of the phar-
macist as a community factor became
more important and his responsibility
greater.

_ “By virtue of the character of ser-
vice which may be rendered ‘by him,
the pharmacist is brought into more
frequent and intimate contact with the
domestic affairs of the community than

MICHIGAN

is any other single element in the so-
cial structure. Be the problem in ques-
tion one concerning health, hygiene,
church, politics, morals, ethics, finance,
or what not, the assumption is a fair
one that at one stage or another in its
solution you will find that the drug-
gist is consulted,’ the writer con-
tinues.

“The responsibilities with which the
pharmacist is charged place him in a
somewhat unique position, since there
is perhaps no other class of citizen
given equal custodianship over the
acts of their fellow citizens. The phar-
macist is quite naturally responsible
for his own errors and those of his as-
sistants, as well as for the quality of
drugs which he dispenses. He is fur-
ther charged with responsibilities for
errors made by prescribers in ordering
overdoses of dangerous drugs in pre-
scriptions, and for the control of drugs
which are habit-forming; also for the
sufficient medication of prescriptions
containing alcohol and liquors, for the
genuineness of the form upon which
the liquor is prescribed, as well as for
the ‘good intent of the prescriber of al-
cohol or narcotic drugs.

“The pharmacist represents the sec-
ond line of defense in the contest with
disease. They help to build churches,
schools, clubs and other community
enterprises. They know you and
yours. Their interest in your welfare
is that of a neighbor. They work ‘n
intelligent co-operation with the regu-
lar medical profession. They do not
use high-power and blatant methods to
explain useless nostrums. They carry
in stock the tried and tested remedies
which doctors may see fit to prescribe
in the hour of need. They do not sac-
rifice service for expediency. These
men and women in conjunction with
upstanding and conscientious mem-
bers of the medical profession dedicate
their lives to the preservation of hu-
manity’s most precious asset, namely,
its health,” the writer concludes.

—_+2>—___
Medicine Prescribing and Dispensing.

In a recent editorial, the Medical
Journal and Record says that one of
its pharmaceutical friends thinks “the
art of prescribing is not cultivated now
as it was in former days” and it finds
that signs are not lacking that “the
profession is (beginning to weary of the
vulgar implications attached to their
placees of business through the culti-
vation of lunchroom displays and the
general sale of food and drink.’’ What
“vulgar implications’ these are the
Journal does not say; the service of
food in drug shops seems to be a
natural expansion of the soda-water
and candy counters of another day.
There was nothing vulgar in them,
even the lightly draped white marble
nymph who lived in a constant rain-
storm under a glass dome was as
chaste as she was dainty.

After cold drinks came hot drinks;
hot chocolate and beef tea called for

a couple of soda crackers. The munch
became a sandwich. Now a hungry
man can get a meal in some drug

shops; the white-coated dispensers be-
hind the soda bars have hit restaurant
breakfast and midday trade a serious
blow; but when did “vulgarity” in-
trude?

Jocular complaint is made that drug

TRADESMAN

stores have turned into department
stores and sell everything. Time out
of mind cosmetics, perfumes and their
containers have been within the drug
store’s field. This brought the fittings
of the dressing table to the counters.
Half a century ago drug shops all
over the Northeastern part of the
country made much of their Christ-
mas stocks of gifts—mirrors in fancy
frames, elaborate powder boxes, nail
sets, brushes and combs in silk-lined,
plush-covered boxes. Toilet articles,
tooth brushes, tooth powder belong to
the drug store. When dry plates made
amateur photography popular, camera
owners developed their own and print-
ed the results. The druggist sold the
chemicals; logically he sold the
cameras. Now he sells the film rolls
and accepts them for development and
printing the same day. So with other
things; the chain of development is
clear.

Behind the screen that shields the
compounder of prescriptions a great
change has been worked by physician
and chemist. The Journal says that
physicians “no longer indulge them-
selves or their patients with the com-
plicated compounds of animal, mineral
and vegetable medica that
characterized the prescriptions or med-
ical recipes of an older generation.”
The modern tendency is “to prescribe
single drugs of specific application,”
these drugs being of synthetic origin
and prepared in great quantities by
manufacturing chemists. ‘The mod-
ern pharmacist has consequently little
more to do than to measure out speci-
fied quantities of a particular make of

materia

September 17, 1930

drug.” The predecessors of to-day’s
apothecaries says the Journal, had to
roll pills and make plasters which now
come ready made.

Drug stores change with the times,
but they do not seem to get out of
line with their tradition. Some are
clean, inviting, confidence inspiring;
others are not. There is nothing new
about this.” Let the public retain its
faith in the pharmacy that once dis-
played the glowing bottles of colored
fluids. :

—_2+.+___
Mineral Oil and Cancer.

Evidence that the refined mineral
oils used medically will not cause can-
cer has just been reported to the
American Medical Association by Dr.
Francis Carter ‘Wood, of the Colum-
bia University Institute of Cancer Re-
search. The fact that cancer frequent-
ly occurred in human beings as a re-
sult of contact with lubricating oils
has caused considerable alarm among
patients who were taking mineral oil
for medical Dr. Wood’s
scientific showed that
there is no ground for this alarm.

Dr. Wood tested the effects of min-
eral and lubricating oils both external-
ly and internally, on white mice of a

purposes.
experiments

strain whose history and liability to
Several
well-known makes of medical mineral
oil were used. He painted the skin of
the mice with the mineral oil of the
type used medically but no cancer de-
Then he painted them with
heavy lubricating oil and produced a
few tumors. Painting with tar pro-
duced both tumors and cancer. Feed-

develop cancer were known.

veloped.

 

TWO FAMOUS
BRANDS, KNOWN FOR
QUALITY WHEREVER
MEN BUY CIGARS

 

  

THESE LEADING
QUALITY CIGARS
ARE GOOD CIGARS
TO TIE TO

Distributed Throughout
Michigan by
Lee & Cady

 

 

.

 

 

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September 17, 1930 MICHIGAN TRADESMAN 27
ing both the mice and white rats with I Trade At Home— WH RE
medicinal oil did not cause cancer of Because my interests are here. OLESALE DRUG PRICE CUR NT
the gastro-intestinal tract. Because I want to see the goods. Pri ted juek Bick k
: : : : ri oted are nomin i
The skin of the white mouse is quite Because I want to get what I want ee =“ een on merit the ear of Meee
ee Ped GS ‘ . 2 : i Cotton Seed -_--_ 1 35@1 50 Benzoin C ’'d
as sensitive to oil irri 5 _ when I pay for ‘it. Acids ‘omp’d_ @2 40
s Te ee irritation as the hu “es pay : Moric (ows). 10 @ 2¢ Cubehe 2. 5 00@5 25 Buchu __________ @2 16
man skin, and both white mice and ecause here I live and here I hope’ Boric (Xtal) -_10 @ 20 bas ido epeseese ; one = oes ----  @2 52
a : ee e ia ucalyptus -___. 5 apsicum _______
rats have spontaneous cancer of the to die. cama eee e . a Hemlock, pure_. 2 00@2 25 Catechu -_______ 1 rv
intestine. Consequently if the refined Because the men I buy from stand Muriatic ----_- 3%@ gs Juniper Berries_ 4 50@4 75 Cinchona ________ @2 16
3 ao é a : See ae oe Nila (oo 9 15 Juniper Wood - 1 50@1 75 ~°Colchicum  ______ @1 80
oils used did not produce cancer in ack of the goods, Oxalie 20 15 @ 25 Lard, extra -___155@1 65 Cubebs -________ 2 76
these animals, there is no reason to Because the man I buy from pays moe “cae see a one aoe é 0008 25 ectiicn Se oe
: i : 3 Rae -—— f ACMA ow
believe that it will produce cancer in part of town, county and state taxes. a Taner Gar’n_ 1 25@1 50 Guaiac __________ 2 23
human beings, Dr. Wood concluded. Because every dollar I spend at Ammonia “Eanccod, a ae e ze io: tat = =
Sa home works for the community in Water, 26 deg.-__ 07 @ 18 pened: ee. ee. @ = Jodine, Colorless_ @1 50
: ; . : T é 5 ainseed, bld, less 98@1 ron, aes
Late Mercantile News From Indiana. which I live. Water’ ii a *ouo 13 Linseed, raw, less 95@1 08 Kino —-._-~~_~ o1 i4
: ey : ‘ ; Because tl shee a, fee 20 95 Mustard, artifil. oz» @ 35 Myrrh __________
Marion—Edward Bloch, president of | ~“S#"°€ Le COB ESS good enough pecan ya “Gea 08 - 1g Neatsfoot ---_._ 1 25@1 35 Nux Vomica ____ ot 80
the Golden Eagle Clothing Co., with for me to live in is good enough to ouve: pure ._ 3 00@5 00 Opium _ @5 40
stores at Gas City and Upland, was buy in. Balsams ioe 2 50@3 00 Cnn. Daddorta 83 a
found dead in a hotel room in Muncie. Peewee he an) ey oe Fin ica ada) __ 2 1503 00 oe eee aes a,
— ‘ eS support my school, my lodge, my Fir 7 Son = 65@1 00 skeen 2 85@3 25 :
uafayette—James M. Fowler, 85, at : ee eee! Orange, Sweet 6 00@6 25 Paints
Se as Ge wi church, my home. a acre are : =<: 50 Origanum, pure @250 Lead. red dry __ 13%@14%
ip : > W = 24 y : . ete eg Ryan ce es i RN ge eS ZO eee j . 77 -. i
. vee eect 3ecause, when ill-luck, misfortune or aaa 00@2 25 Origanum, com’l 1 00@1 20 oe white dry 13%@144%
goods business of Dodge, Curtis & s Pennyroyal -_-_ 3 25@3 50 ocpe, White oil 13%@14%4
e : Cont, i ‘ bereavement come, the man I buy from Barks Peppermint ____ 450@4 75 Ochre, yellow bbl. @ 2%
Co., afterward Curtis & Fowler, died .- t ; ; : : : Rose, pure 13 50@1 Ochre, yellow less 3@ 6
he is here with his kindly greetings, his Cassia (ordinary)- 25@ 30 Boga Wow @14 00 Red Venet’ A
at the family home here. = ae Cassia (Saigon) 40@ 60 osemary Flows 1 25@1 50 Red nae?

: words of cheer and his pocketbook, if gassafras (pw. 60c) @ 50 “@ndelwood, E. Putt Venet’n Eng. 4@ 8
Hamilton ~In a recent deal, the meat need pe. Soap Cut (powd.) e 5 12 50@12 75 Whiting, bbi ae “e :
market operated for the past few AC ee “ geet aa 7o a Whiting 5% O10”

ae : mas aes . H. P. Prep.__
years in the name of James S : : Spearmint ______ 7 a eee
a into the o o pee Backgammen Soap Kits Appear. Berries Sperm cesar 1 5001 73 Rogers Prep. -. 2 80@3 00
Ss : é Ss oO : ‘ at : : ae
Rokinet The revival of interest in the old See’ ee be - a. dar ee . rol = Msceillaneous
; De ee ee ee ee ee Se ee eee ( 7
. ‘ . : : game of backgammon has been so Juniper -_--_-_--- 10@ 20 peeventine, bbl. __  -@ 55 ao Lee 57@ 75
eee fetor ©: Kendall, strong that a cosmetic manufacturer Pe nat e > Wintererecs = Oe 8 Alum. powd. and “—
eee or L. S. Ayres & Co., has jg capitalizing it in the form of novel Extracts leat 6 00@6 25 Benue SG 09@ 15
a : ee : : : : as z . j-
geen appointed controller of the com- packaging for toilet soap. The back- ‘Licorice ._________ 60@ 75 oe i @2° frate —_—______ 2 00@2 40
pany, succeeding C. Leroy Austin, gammon board, in ‘miniature, is used  Leotlee. powd. _ 60@ 70 Wotergroen, art SO! OG ere or
ee ee pee ae Worm Seed’ D6 25 ona erage 06
who recently resigned to become a, part of the container for two cakes Flaware Wortteioe. oz. : ee a Cap narities, po. 1 2501 b0
ee ee ee : i : » OZ, _. eb =
- isurer of the Highee Co. at Cleve of soap. Spaces are provided in com- Arnica ____-____- 75@ 80 Capsicum, pow'a. sao. 3
ae : partments for dice and markers used Soe uee} oe 40 Potassium Gan a i. a
ato. A ry Tea a INC ¢ > eH AE i mi is 5 > So
Muncie; es Needham was named in the game. The soap cakes are of amomile Rom @1 25 Wicngcnia cee Cloves Sun az ao “
ee for the Muncie Dress & Fur  yegulation size and are available in a Gums noe fSCeE ane a Chiorofonne treo af +6
~ ee ne - . . fe res . . BE eee ane ee IG 2° 'Gherai tl 7
Shop in an action brought in the choice of colors. The entire set is Acacia. 1st @ 60 Hirer ae 54@ 71 quar Hydrate La
Superi i , Stei : a as : : i Ona oe Jhlorate, gran’d_ 2 oe é :
ec Court by Stein & Salmon. priced to retail at $1, and is said to be eee ag soos a Pe Chlorate, fowd. 160 . Cocoa Butter pe om a
25 Ke was predicated on checks to- meeting the demand for novelty items Acacia? Powdered 40@ 50 oa ee ie 24 Corks, list, less 30710 to
taling $339, averment bei c Z ee cs a Aloes (Barb Pow) 35@ 4: AMiGe  —-----~___ 30@ 90 : 40-
: g § verment b ing m ade that to sell at this price. ‘Alea (Cain bow) 25 35 GCS 4 06@4 28 Copperas _______ ion
the defendant concern is_ insolvent, — Aloes (Soc. Pow.) i5W 80 Peaenate 227%2@ 35 Coneeras. Fowd. 4 10
i " : : ar, Roa oe russiate, 35 rrosive S
owing indebtedness aggregating around J. A. Mitchell, dealer in groceries a Tae i aS Prussiate oT — a0 Cream ae 2. i
$5,000 with but approximately $3,000 and meats as the City Cash Market at Sah age -------- si@ gs “WPhate ___-_ s5@ 40 poe — (2
: : : es RUS Re eos j ee Sa } 5
assets. Bond of the receiver was placed Iron Mountain renews his subscription Gaia, pow’d : a R : poe Powder 4 o04 50
: rl ae w WW ee oe
at $10,000 and he was directed to con- and writes: “Check enclosed for an- aoe Tee ie 25 sti ‘ ~~ ner. Pee = =
: : : : . ee 01 20 Alkan oa 30@ Mosoin & 5
tinue operation of the business as a other year of good reading. Hope vou Myrrh ___-_+-__- wi 15 Blood, powdered_ 400 : Pee sole C08
p F : rrr -red 25 ‘ale ; 7 ray. oF oad aits, SS ¢
going concern, keep it up for many years yet.” eran oe sic - Be end ae 200 30 i powdered by 00
Opium, gran. 21 00@21 50 Gentian, powd. _ 20@ en ie te —— 18@ 26
Shellac, Orange 50@ 65 Ginger, African, ao Gonmaldehyde, Ib. 2@ 35
Shellac, White 55@ 70 powdered __- 30@ 35 Giitewire baa. 80@ 90
Poaceae” POW. oon 42 Ginger, Jamaica, 60@ 65 Glassware, fon case 4
Turpentine _____ a 30 he Gee Sales bbl. @bi%
eee @ 30 red | 45@ 60 auber Salts less 04q
Goldenseal, pow. 5 00@5 50 Glue, Brow “oo i
. Ipecac, powd. __ 5 50@6 ¢ Glue. F i Sie oe
HOLIDAY GOODS insecticides «eG OW 5 Boge my lke: Brown Ged, ing ay
Arsenic 0S@ 20 Licorice, powd._. 20@ 39 Glue, white Gad 21%@ 35
OUR 1930 HOLIDAY LINE | nuked 2 SEUSS fe Buon ae
Bordea. Mix’Dry 12%@ 23 Rhubarb, powd.-_ @1 00 lodine eae oe
Hellebore, White Rosinwood, powd. @ 50 ‘Jedoform ___""_” g dos 3
powdered ______ 15@ 25 ‘Sarsaparilla, Hond. Lead Acetate _ 2 . *
NOW ON DISPLAY Insect Powder imo G) | Sround @110 Maco “ctste -- 20@ 30
Lead Arsenate, Po. 13%@27 Sarsaparilla, Mexic. @ 60 yace, Powdered — @1_ 0
ime and Sulphur Squilig = = Menthol _____
ae 09@ 23 Sauills, powdered 709 go Morphine “is s8ong 33
a uills, i=>=— 33
IN OUR OWN BUILDING AT GRAND RAPIDS. Paris Green ---- 26% @46% Tumeric, powd... 20@ 25 NUX Vomica ___” 0
Valerian, powd. -__ @ 60 poum Vomica, pow. 15@ 25
epper, black, pw. 4
Leaves Pepper, White’ » 725 ©
: : : ; . + DP. 75
You will find the most complete line of Holiday Merchandise Buchu ____-__-__- @ 90 Seeds Pitch, Burgundy_ 20@ =
Ne powdered @100 Anise _________ @ 36 a ao 12@ 15
age, Bulk ______ 25 30 Anise, ed : Z. Cans
for DRUG STORES and GIFT SHOPS we have ever shown. oe 4% toe OG eB ett BO @  Roohate sata ag
aaa powdered @ 3 Canary ss 18@ is Salt "poe son * no
‘ ‘ : 5 : ; : ‘ enn. Gx, > i Saiahis an
The line is varied, the line is unique — and rightly priced. fous ‘Sng Saw. oe = eae, ples a soos a Soap, eraixture 200 40
: : — Uva Ursi 22. 20@ 2 ao pow. .40 30@ 25 Sanu wae aa” 15@ 30
Come in and look it over. Actually seeing is believing. We ai pase eo 2b «Sean. white Castile es
ils eareta t  ) a ermeenam case ‘
Dias 8@ 15 Soa ele @15 00
: : Se Se os o P, Wh
welcome you to inspect our line and compare. Almonds, Bitter, Flax, pround ___ 8@ 15 less, ie ee
a 7 50@7 76 Fyeenuereck, pwd. 15@ 25 Soda ‘Ash oS
monds, Bitter, pre sea rs 15 Soda Bicarbonate
: : artificial ______ 3 00@3 25 Lobelia, powd. __ @1 30 Soda, war PMate 3%@ 10
Free Parking Space. Sample Room Phone Dial 65-221. Almonds, Sweet Mustard, yellow 17@ 25 Spirits Camphor 02%4@ 08
g p ; Pirits Camph
thee = ae 1 50@1 80 Seri black___ ao 25 Sulphur, roll or 4 *
monds, Sweet, PPyY -------____ 30 Sulphur, Subl. ~~~
imitation --.. 1 00@1 25 Quince -_-______ 175@2 00 Tamarinds ~~ *@ 10
Amber, crude — 75@100 S@badilla ________ 45@ 50 Tater Emedie <<
ag Amber, rectified 150@1 75 Sunflower ---__ 12@ 18 Turpentine, Ven. 504 72
et es 2 00@2 25 oe American 30@ 40 Vanilla Ex. pure 1 we
Ber, ont... 6 50@7 00 orm, Lavant _ 6 50@7 00 Venilla Ex. pure 2 BO; S
Cajeput —.____ 2 00@2 25 Zine Sulphate -. 06@” 4s
Cassia 2. 3 00@3 25 : =
: ¢ Castor __- 1 55@1 30 Tinctures
azeitine erKins rug oO. Cedar Leaf ___ 2 00@2 25 Aconi Webster Cigar Co. Brands
Ges ot COnTe 2. @1 80 Websterettes __
; ce a itronella ______ 100@1 20 Aloes ______._ @156 Cincos ---- 38 50
Grand Rapids Michigan Manistee Cloves --_-----_- 4 00@4 25 Asafoetida ——_—_- @2 28 Webster Cadillacs ~~ =
x f ster Cadill
Cocoanut ______ 274%@ 35 Arnica ____ @1650 Golden Ww CS -- 75 00
Cod Liver ______ 1 40@2 00 Belladonna @1 44 P; se
Croton € 00@6 25 Benzoin _____-~ Snatellag -_______ 75 00
coe ees MZOIM @2 28 Commodore <n 6G Oe

 

 

 

MICHIGAN TRADESMAN

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues

 

 

== am

 

 

 

ADVANCED DECLINED
White Hand Picked Beans
Pork
APeNiA Kaffe Hag, 12 1-Ib. Strawberries
Cane oo Gio No 2 4 50
All Bran, 16 oz. mic ie ee SNA Dr 3 00
All Bran, 10 oz. ______ 270 Marcellus, No. 2 _____ 3 25
All Bran, % oz. ____ 200 Pride of Mich. No. 2__ 3 75
Post Brands. CANNED FISH
Grape-Nuts, 24s 3 39 Clam Ch'der, 10% oz. 1 35
Grape-Nuts, 100s ____ 275 Clam Chowder, No. 2. 2 75
: Ps Se oe Clams, Steamed. No. 1 3 00
instant Postum, No. 8 5 40 Cl :
Instant Pustum, No. 10 4 5» eee ae >> : =
J 2 . ie
Post Toasties, a60 -- 2 45 Clam Bouillon, 7 oz. 2 50
P . a ay Chicken Haddie, No. 1 2 75
ost Toasties, 248 _. 2 %5 Fish Flakes, small 1 35
fe a a Cad ian Cake, 10 ox t 5
ta. dicate aes . Cove Oysers, 5 oz. _. 1 75
Roman Meal, 12-2 tb._ 3 35 inbater. No. %. Star 2 90
Cream Wheat, 1% -___. 3 906 Shrimp, 1 a. 2 15
eames Perey to 5 hanks, % Ol Kay .. 6 18
Ralston — - ee : : Sard's, 4 Oil, Key _. 6 00
noe oe ae Fla. 36 2 50 Sardines, 4% Oil, k’less 4 75
ee Salmon, Red Alaska__ 3 75
silver Flake Oats, 18s 1 40. Salmon. Med. Alaska 2 85
Silver Flake Oats, 12s 2 25 Salmon, Pink. Alaska 1 35
90 hos Jute Bulk Oats. a. Sardines, Im. %, ea. 10@22
fi OCR eR OE Sardines, Im.,
10 ib. pails. per doz. 9 40 Raleton New Oata, 24 2 70 tating Ga i ee
15 Ib. pails, per doz. 12 60 Ralston New Oata. 12 270 ina 1% Curtis, doz. 3 60
25 Ib. pails, per doz. 1915 Shred. Wheat Bis., 368 385 ina 4s, Curtis, doz. 2 2
5 Ib. pails, per doz. 1915 Shred. Wheat Bis., 728155 tuna’ % Blue Fin _. 2 25
Triscuit, 248 ---------- 170 Tuna. Is. Curtis. doz. 7 00
APPLE BUTTER Wheatena, 188 -.--- __ 3 70
Quaker, 24-21 oz., doz. 2 15 CANNED MEAT
Quaker, 12-38 oz., doz. 2 35 BROOMS Bacon, Med. Beechnut 2 70
BAKING POWDERS Jewell, doz. —--------- 6 25 Bacon, Lge. Beechnut 4 50
Arctic, 7 oz. tumbler 1 35 Standard Parlor, 23 lb. 8 25 Beef, No 1, Corned __ 2 80
Royal, 10c, doz. __-_-- 95 Fancy Parlor, 23 a : = = - 1, ae : .
Royal, 4 oz, doz. --- 185 Gx. Fancy Bator oo 10 09 lest Bc ce ee ek eae
Royal, 6 oz., doz. ---. 250 Ex. Fey. Parlor 26 lb. 1 5 Beef) 5 oz. Am Sliced 3 00
Boval, 12 os. dos. — 2) Whisk, No.3 375 Beef. No. 1. Bout, ell, 4 50
= >». a5 Beefsteak & Onions, s 3 70
es, 8 ae OOF Chili Con Car., ia --- 1 35
Calumet, 8 oz., doz. 1 35 BRUSHES Deviled Ham Ks -_- 1 60
Calumet, 16 oz., doz. 3 25 Scrub eutica Hane %s oo eae
Calumet, 5 Ib., doz. 1210 solig Back, 8 in. ----150 ‘aviburg Steae @
Calumet, 10 Ib.. doz. 18 60 Solid Back, 1 in. ---_ 1 75 atone No 1 $15
Rumford, Ic. per doz. 98 Pointed Ends —--_--—- 125 potted Beef. 4 0277-2 1 10
a? ss oe” aes 3 8 Potted Meat. % Libby 52
waar along * "12 50 Stove Potted Meat, % Libby 90
Rumford. 5 Ib.. doz. ee a 180 Potted Meat. % Qua. &
No 60 -_ 200 Potted Ham. Gen. % 1 45
K. C. Brand paige 260 Vienna Saus.. No. % 1 45
er 3 70 _ Vienna Sausage, Qua. 95
10c size, 4 doz. ------ Veal Loaf, Medium __ 2 25
15c size, 4 doz. ------ : = alae Shoe —-_
20c size, 4 doz. ------ ‘ eo. £-9
25c size, 4 doz. ------ S: No 28 3 00 oo Looe pe
ae size, 2 doz. -.---- 8 80 — ges = .
Oc size, 1 doz. -----. 6 36 BUTTER COLOR Fremont. No. 2 __---- 1 25
10 tb. size, % dos. ---- 75 Dandelion ————-—--- 285 Gnider. No. 1 2 1 10
Snider, No. 2 -_--__-- 1 265
eee ae a ae een rg tbe. 121 22" Camp. small __- se
. i ae Electric Light, 8. Van Camp, med -_. 11:
Lizzie, 16 oz., 128 ---- 2 16 Sater © i 12.8
BLUING FREER, OE near CANNED VEGETABLES
Am. Ball,36-10z.,cart. 100 Faraffine, 128 ------- = Hart Brand

Quaker, 1% 0oz.. Non-
freeze, dozen
Boy Blue, 36s, per cs.

Perfumed Bluing
Lizette, 4 12
Lisette, 1
Lisette, 10 oz., 128 -. 1 #0
Lézette, 10 oz., 24s -. 2

BEANS and PEAS
100 1

Brown Swedish Beans
Pinto Beans
Red Kdney Beans --

White H’d P. Beans 9
Col. Lima Beans -_-. 14
Black Eye Beans -- 16 00
Split Peas, Yellow .. 8 00
Split Peas, Green ---. 9 00
Scotch Peas ---------- 6 25

BURNERS
Queen Som. No. 1 and :

White “amie.
and 2, doz.

BOTTLE CAPS
Dbl Lacquor, 1 gross
pkg., per gross 16
BREAKFAST FOODS
Kellogga’s Brands.

Corn Flakes. No 136 2 %5
Corn Flakes. No 124 2 &&

Rk r gross -_.. 16
nies ape ee TA
Pep. No. 202 ____---- 2 00
Krumblee No 424 on

9
Bran Flakes, No. 624 2 45
Bran Flakes. No. 602 1
Rice Krispies € oz. _. ?
Rice Krispies, 1 oz. --

Tudor, 6s. per box -. 30

CANNED FRUITS

Hart Brand
Apples
No. 1) 5
Blackberries
No. 2.
Pride of Michigan ---. 3
Cherries

Mich. red, No. 10 ~-_-12
Red, No. 10 13

Bed. No. 2: 4

Pride of ‘Mich. No. 2_. 3

Marcellus Red ------ 3

Special Pie _....... = 2

Whole White ---.----- 3

Gooseberries

No 1)
Pears

19 oz: glass —....__+_- 5

Pride of Mich. No. 2% 4
Plums

Grand Duke, No. 2%_- 3 2
Yellow Eggs No. 24%_. 3 2

Black Raspberries
NG. Bion i 3
Pride of Mich. No. 2__ 3
Pride of Mich. No. 1__ 2

Red Raspberries
No. 2
Marcellus. No. . _
Pride of Mich. No. 2: 4

ooo ee

Baked Bears
Medium, Plain or Sau. 85
No. 10, Sauce  -_---- 6 00

Lima Beans
Little Dot, No. 2 -.. 3 10
Little Quaker, No. 10_14 00
Little Quaker, No. 1_- ; 95

Baby, No. 2. 80
Baby, No; 1 1 95
Pride of Mich. No. 1_. 1 65
Marcellus, No. 10 ____ 8 75
Red Kidney Beans
a. 10 6 5
Ne) Se 3 70
No. 8 22 1 30
NGS 8 90
String Beans
Little Dot, No. 2 —-_. 3 30

L ttle Dot. No. 1 -_.. 2 50

Tittle Quaker, No, 1__ 2 00
Little Quaker, No. 2__ 2 90
Choice Whole, No. 10_12 75
Choice Whole, No. 2__ 2 50

Choice Whole, No. 1. 1 &

Cnt ee 1 10 50
Cut: Do. 2 210
NG. OE 1 60
Pride of Mich. No. 2__ 1 75

Marce'ins, No 9? _ 7 &0

Marcellus, No. 10 ____ 8 25
Wax Beans

Litlet Dot, No. 2 ____ 2 75

Little Dot, No. 1 ____ 2 00

Little Quaker, No. 2__ 2 65
Little Quaker, No. 11 90
Choice Whole, No. 10_12 50
Choice Whole, No. 2__ 2 50
Choice Whol, No. 1. 1 75

 

Pride of Michigan __ 1 75
Marcellus Cut, No. 10_ 8 25
Beets
Small, No. 2% —--_--- 3 00
Etxra Small, No. 2 __ 3 00
Fancy Small No. 2 __ 2 50
Pride of Michigan  . 2 25

Marcellus Cut, No. 10_ 6 75
Marcel. Whole, No. 2% 1 85

Carrots
Diced, No. 2... 1 40
Diced, No. 10 —...__-_ 7 00
Corn
Golden Ban., No. 3. 3 60
Golden Ban., No. 2__ 2 60
Golden Ban., No. 10.10 75
Little Dot, No. 2 -... 1 80
Little Quaker, No. 2. 1 80
Little Quaker, No. 1. 1 45

Country, Gen., No. 1_-
Country Gen. No. 2_-
Pride of Mich., No. 5_
Pride of Mich., No. 2_
Pride of Mich., No. 1_

Marcellus, No. 5 -_.. 4 30
Marcellus, No. 2 ~~ 40
Marcellus, No. 1 -_.. 1 15

Fancy Crosby, No.

Det mh pret peat pf bed beet SIT Peet tet pet pee
oo
o

Fancy Crosby, No. 1_. 1 45
Peas
Little Dot, No. 2 -__. 2 60
Little Dot, No. 1 _.-_ 1 80
Little Quaker, No. 10 12 00
Little Quaker, No. 2_. 2 40
Little Quaker, No. 1__ 1 65
Sifted K. June, No. 10.10 35
Sifted E. June, No. 5_. 5 75

Sifted E. June No. 2__ 2 00
Sifted E. June, No. 1__
Belle of Hart, No. 2__
Pride of Mich., No. 10_
Pride of Mich., No. 2_-_

1
1
9
1
1
E. June, No. 2 ; 40
7
1
7

Gilman E. June, No. 2 1 40
Marcel.,

Marcel., E. June, No. 5 4 50
Marcel., E. Ju., No. 10 7 50

Templar E. Ju., No. 2_
Templar E. Ju., No. 10

Pumpkin
RS ONO 50
NG: Su oo 1 80
ee 1 45
Marcellus, No. 10 ___. 4 50
Marcellus, No. 2% ___ 1 40
Marcellus No. 2 ____- 115
Sauerkraut
A oe ee 5 00
RUD Bee ee 1 60
NG, 2 eee 1 25
Spinach
NO (By 2 50
NG. 22 1 90
Squash
Boston, No. 3 -_------ 1 80
Succotash
Golden Bantum, No. 2 2 75
Little Dot, No. 2 -._. 2 55
Little Quaker _____-_- 2 40
Pride of Michigan -___ 2 15
Tomatoes
Mo, 80 22 6 50
aD. BM 2 35

1
Pride of Mich., No. 2% 2 26
Pride of Mich., No. 2__ 1 50

CATSUP,
Beech-Nut, small __.. 1
Beech-Nut, large -.-. 2
Lily of Valley, 2
Lily of Valley, % pint 1 656
Sniders, 8 oz. 1

2
1

Sniders, 16 oz. _____- 36
Quaker, 10 oz. __._-_ 35
Quaker, 14 oz. -_____ 1 80
Quaker, Gailon Glass 12 00
Quaker, Gallon Tin __ 7 25

CHILI SAUCE

Snider, 16 oz. -.____- 15
Snider, 8 oz. ________- 2 20
Lilly Valley. 8 oz. _. 2 25
Lilly Valley, 14 oz. __ 3 25
OYSTER COCKTAIL
Sniders, 16 oz. -_-___ 3 15
Sniders, 8 oz. ______ 2 20
CHEESE
Roquefort  -__----_______ 62
Pimento, small tins. 1 65
Wisconsin Daisy ______ 24
Wisconsin Flat ________ 24
New York June _______ 34
pap SABO 2220.2 40
Beriele es 24
Michigan Flats _.______ 24
Michigan Daisies _____ 24
Wisconsin Longhorn __ 24
Imported Leyden ______ 28
1 Ib. Limburger _______ 30
Imported Swiss ________ 5S

Kraft Pimento Loaf __ 32
Kraft American Loaf __ 30
Kraft Brick Loaf a ae
Kraft Swiss Loaf _____ 35
Kraft Old Eng. Loaf__ 46
Kraft; Pimento. % Ib. 2 25
Kraft, American. % Ib. 2 25
Kraft Brick, % Ib. __ 2 25
Kraft Tambureer 14 Th. 2 9%
Kraft Swiss, % Ib, _. 2 35

Doane ee

CHEWING GUM

Adams Biack Jack -_.. &
Adams Bloodberry -_-- ti
Adams Dentyne -—____. S
Adams Calif. Fruit -. 6%
Adams Sen Sen —-_.__- 65
Beeman’s Pepsin -___-- 6:
Beechnut Wintergreen_
Beechnut Peppermint_.
Beechnut Spearmint ..
Doublemint  ~ -_-__--___ 6ie
Peppermint, Wrigleys .. 65 .
Spearmint, Wrigleys -_ 65%,
DiICy. PUM 0 65
Krigley’s P-K  -..-..... 65.
AAU ~~ 65
Seavey 5 65
COCOA s

Nis KAY

Eye

 

(roste’s Dutch, 1 Ib.__ : =
Droste’s Dutch, % Ib.

Drouste’s Dutch, % lb. 3 35
Drouste’s Dutch, 5 lb. 60
Checolate Apples -... 4 50
Pastelles, No. 1 --.. 12 60
Pastelles, % Ib. ----- 6 60
Pains De Cafe -_-._. 3 00
Druste’s Bars,

Delft Pastelles ___._- 15
1 Ib. a Tin Bon

Bans oo 18 00
7 oz. ‘Rose Tin Bon

BORG fe 00
13 oz. Cee De Cara-

1 | aie celles ae enii emNeeos 13 20
12 oz. Rosaces ___---- 10 80
% lb. Rosaces -...---- 7 80
% Ib. Pastelles ._.__- 3 40
Langres De Chats -. 4 80

CHOCOLATE
Baker, Caracas, %s ---. 37
Baker, Caracas, %4s __.. 35

2LOTHES LINE

Pemp, 50 ft. _._ 2 00@2 25
Twisted Cotton,

SQ ft.) 3 es 00
Rraided. 50 ft. ____ 2 25
sagn Cord ..: 2 50@2 75

COFFEE ROASTED
Blodgett-Beckley Co.
Old. Maater __..._.._.__ 40
Lee & Cady
1 Ib. Package
Melrose. =... 2 29
Pipers 17%
re oe a 31
Ned 30
Morton House ______ 38
2 28
Peres ~ 40
Weiiestie 2. 33

Boston Breakf’t Blend 27%

McLaughlin’s Kept-Fresh

 

Coffee Extracts

M. Y., per 100 ______ 12
Frank's 50 pkgs. -. 4 25
Hummel’s 50 1 Ib. 10%

CONDENSED MILK
Leader, 4 doz. _.-___ 7 00
Fagle. 4 doz. 00

MILK COMPOUND

Hebe, Tall, 4 doz. -.. 4 50
Hebe. Baby, 8 doz. _. 4 40
Carolene. Tall, 4 doz. 3 80
Carolene, Raby ~----- 3 50

EVAPORATED MILK

 

Paes, ste 10
Paee, Baby... 2-2. - 00
Quaker, Tall, 4 doz.__ 3 75
Quaker. Baby, 2 doz. 3 65

Quaker, Gallon, % doz.
Carnation, Tall, 4 doz.
Carnation, Baby, 8 dz.
Oatman’s Dundee, Tall
Oatman’s D’dee. Baby
Every Day, Tall
Every Day, Baby ----

ee ee Re 000 0
nw
o

September 17, 1930

Pet, San oo 4 20
Pet, Baby, 8 oz, _... 4 10
Borden's Tall ________ 4 20
Borden’s Baby  -______ 410
CIGARS
Airedale’ 2 is 22: . 35. 00
Havana Sweets __.__ 35 ut
tiemeter Champion... 37 5u
Canadian Club -.____ 35 vs
Kobert Emmett -... 75 00
Tom Moore Monarch 175 vo
Webster Cadillac _.__ 75 vu

: Webster Astor Foil_. 75 vv

Webster Knickbocker 95
Webster Albany Foil 95 06

Bering Apollos ______ 95 Ov
Bering Palmitas __ 11h 0
Bering Diplomatica 115 0
Bering Delioses _.__ 120 00

Bering Favorita _... 135 60

Bering Albas ______ 150 uw
CONFECTIONERY
Stick Candy Pails

Pure Sugar Sticks-600c 4 0(
Big Stick, 20 lb. case 1°
Horehound Stick, 6c — 18

Mixed Candy

Kindergarten _.....____ ba
ender oo es 12
French Creams -.....__ 15
Varis Creams _._....__. 16
(ST OCATI 11
Fancy Mixture  ~ 1... 17
Fancy Chocolates

5 lb. boxes

Bittersweets, Ass’ted 1 75

Milk Chocolate A A 1 75

N.bble Sticks  -____._ 75
Chucolate Nut Rolls _ 1 &5
Magnolia Choc  .__ 1 25
Bon Ton Choc. ______ 1 50

Gum Drops dg 7

BIRO
Champion Gums
Challenge Gums
Jelly Strings <2... 2

Lozenges Pauis

A. A. Pep. Lozenges  -_ 14

A. A. Pink Lozenges .. 15

A. A. Chozv. Lozenges... 15

1 19

Malted Milk Lozenges __ 21

Hard Goods _
Lemon Drops  ____.____

O, F. Horehound dps.__ 18

18

 

Anise Squares  _...____
Peanut Syuares _______ 17
Cough Drops Bxs
Patnams ooo. 1 35
Smith Bros. -..... 2 1 60
Loden's -. Aone Sh OO

Package Goods
Creamery Marshmallows
1 oz. pkg., 12s, cart. 85

4 oz. pke.. 488, case 3 40
: Specialties
Pineapple Fudge -.._.. 18
Italian Bon Bons ______ 17

Banquet Cream Mints. 23
oilver King M.Mallows 1 15
Handy Packages, 12-10c 80

COUPON BOOKS
50 Weonomic grade 3 50
100 Economic grade 4 60
0 Kconomic grade 20 00
1000 Kconomic grade 37 50
Where 1,000 books are
ordered at a time. special-
ly printed front cover is
turnished withovt charge.

CREAM OF TARTAR

6 ib. boxes com OO
ORIED FRUITS
Apples
N. Y. Fey., 50 lb. box 15%
N. Y. Fey., 14 oz. pkg. 16
Apricots
Evaporated, Choice _... 19
Evaporated, Fancy --.. 28
iKsvaporated, Slabs -_.._ 18
Citron
1S 1S. hen oe 40
Currants
Packages. 14 oz 2 18
Greek, Bulk, Ib. ~----- 15
Dates
Dromedary, 36s -_-.__ 6 75
Peaches
Rvap. Choice —_........ 19
Raney 2 ee 22
Peel
lemon, American _....
Orange, American -_.-- 30
Raisins

Seeded, bulk
Thompson's s’dless blk 07%
Thomnson’s seedless,
1008s
Seeded, 15 oz.

California Prunes
69@70, 25 lb. boxes__@09
50@60, 25 Ib. boxes._.@10
40@50, 25 lb. boxes._@10%
30@40, 25 1b. boxes--@11%
20@30, 25 Ib. boxes._.@16
18@24, 25 lb. boxes_.@18

 

 

 

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September 17, 1930

MICHIGAN

TRADESMAN

 

Hominy |
Pearl, 100 Ib. sacks __ 3 5

Macaroni
Mueller’s Brands
9 oz. package, per doz.
9 oz. package, per case 2 6(

Bulk Goods
Elbow, 20 lb. __-_-- 614@8
Egg Noodle, 10 ibs. -- 14
Pearl Barley
Oe 00
Barley Grits --------_ 5 06
ter 3 75
Sage
ast india 2). 10
Tapioca
Pearl. 100 ib. sacks __ 09
Minute, 8 0z., 5 doz. 4 U5

Dromedary Instant -. 3 50

Jiffy Punch
3 doz. Carton _______. 2 26
Assorted flavors.

FLOUR

Vv. C. Milling Co. Brands
idly ‘White: 200.
Harvest Queen ________
Yes Ma’am Graham,

BOG 2 20

Lee & Cady Brands
American Eagle ______ 6 70
Home Baker _________-_ 5.75

FRUIT a
Ma
F. O. B. Grand varie

  

man pint ooo 7 50
One pint ___ oo 2 ae
One quart —_____ -. 9 16
Half pation (22.5 12 15
Ideal Glass Top

Hall pine ot
One pine 200 9 50
One quagt® —._-.-_._. ]

all gation <2. 15 40

GELATINE

Jell-O, 3 doz. ----.-_- 85
Minute, 3 doz. ------ 4 05
Plymouth, White -_-. 1 55
Quaker, 3 doz. .-.-_- 2 25

SURESET PRODUCTS
Made in Grand Rapids

 

Sureset Gelatin Des-
pert. 4 doz, 22202. 3 20

JELLY AND PRESERVES
Pure, 30 lb. pails ---. 3 30
[mitation, 30 lb. pails 1 85
Pure, 6 oz., Asst., doz. 9uU
Pure Pres., 16 0z., dz. 2 40

JELLY GLASSES
8 oz.. per doz. __---___

OLEOMARGARINE
Van Westenbrugge Brands

Carload Distributor

Nut
Special Roll ----------- 19

MATCHES
Diamond, 144 box -- 4
Searchlight, 144 box__ 4 25
Unio Ked Label, 144 bx 4
Vhio Blue Tip, 144 box a ut
Ohic Blue Tip. 720-1c 4 00
*Reliable, 144 -------- 3 15
*Federal, 144

Safety Matches
Quaker. -6 gro. case__- 4 25

NUTS—Whole
Almor.ids, Tarragona__ 25
Brazil, N 17

cy ot so
Filherts,

 

Peanuts, Vir. "acanied 11
Peanuts, Jumbo, std. 13

 

Pecans, 3, star —-____ 25
Pecans, Jumbo ------ 4U
Pecans, Mammoth -_ 50
Walnuts, Cal, ___. 27@29
Hickory ee 07
Salted Peanuts
Pancy, Noo} 2. le
Shelled
Almonds Salted -_-_---- 95
Peanuts, Spanish
125. tb. Dage ..--._-__ 1Z
Pitherts (22 32
Pecans Salted ----._-- 82
Walnuts Burdo ____---- 62
MINCE MEAT
None Such, 4 doz. ___ 6 47

Quaker, 3 doz. case __ 3 50
Libby, Kegs, wet, lb. 22

OLIVES
4 oz. Jar, Plain, doz.
10 oz. Jar, Plain, doz.
14 oz. Jar, Plain, doz
Pint Jars, Plain, doz.
Quart Jars, Plain, doz.
1 Gal. Glass Jugs, Pla.

6 oz. Jar, Stuffed, doz.
9% oz. Jar, Stuff., doz.

wreak opm po
o
Ss

1 Gal. Jugs, Stuff., dz. 2 70
PARIS GREEN

ar Ooo e ee a 34

eee ee 32

= and Se 6000 30

PEANUT BUTTER

 

Bel Car-Mo Brand

24 11D. Pine 4 35
. in case __ 2 65

PETROLEUM PRODUCTS
From Tank Wagon

Red Crown Gasoline -. 19.7
Red Crown Ethyl ---. 22.7
Solite Gasoline -.--___ 22.7

in tron Barrels
Perfection Kerosine -. 14.6
Gas Machine Gasoline 38.1
Vv. M. & P. Naphtha.. 18.8

1SO-VIS MOTOR OILS
in tron Barrels

EGY oe V7.1
Mca, 220 77.1
Elegy 2 77.1
Mau Peavy 2.220 6. T12
larine
Iron Barrels
Dignt oo 65.1
Medium: 2° 65.1
PRO 2 65.1
Special neavy 2 65.1
Extra heavy --------. 65.1
Polerine “HY. 225... 65.1
Tranmission Oil __--_ 65.1
Finol, 4 oz. cans, doz. 1 50

Finol, 8 oz. cans, doz. 2 30

 

Parowax, 100 Ib. -_.. 8.3
Parowax, 40, 1 Ib. -_ 8.55
Parowax, 20, 1 Ib. -- 8.8
Semdac, 12 pt. cans 3 00
Semdac, 12 qt. cans 5 00
PICKLES

Medium Sour
5 gallon, 400 count __ 4 75

Sweet Small
16 Gallon, 2250 ° 27 00
5 Gallon, 780 ___---_. 9 75

Dil Pickles
Gal. 40 to Tin, doz._. 10 25
No, 94 Tink 2 25
$2 oz. Glass Picked__ 2 806
$2 oz, Glass Thrown 2 40

Dill Pickles Bulk
200

5 Gal., 200 --..------ 5 25
16 Gal., 650 ~---__-___ 11 25
45 Gal., 1300 -------- 30 00

PIPES
Cob, 3 doz. in px. 1 00@1 20

PLAYING CARDS
Battle Axe, yer doz. 2 be
Torpedo, per doz.
Tubs, 60 Count, fy. fat 5 a

POTASH
Babbitt’s, 2 doz. __._ 2 75

FR -— — EATS

Top Steers = Te PE oo ok
Good St’rs & H’f. 15%@19

Med. Steers & Heif. __ 16
Com. Steers & Heif. -_ 15
Veal
aoe 19
Godda ees 1
Medium © ove ee 12
Lamb

 

Mutton
Good 12
Medium {22202 11
Poor 22 10
: Pork
Gin. med. oo 2 ee 25
ees ee 23
Snogigers 82 17
Sparerips 2200 15
Neek bones 2.5505 06
Primminges: 200 15

PROVISIONS
Barreled Pork
Clear Back _. 25 00@28 00

Short Cut Clear26 00@29 00

Dry Salt Meats
D S Bellies __ 18-20@18-17

Lard

Pure in tierces ~-______ 14
60 lb. tubs _.__-advance %
50 Ib. tubs ___.advance \
20 Ib. pails _.__.advance %
10 Ib. pails __..advance %
5 Ib. pails ____advance 1

3 lb. pails ____-advance 1
Compound tierces _._. 11%
Compound, tubs _____ 12

Suasages

Boleena 226 18
iver. (2c ee 18
Erankfort 22000 2) = 21
Pore 2 eee 31
Veal 22 19
Tongue, Jellied ________ 35
Headcheese -___________ 18

i Smoked Meats
Hams, Cer. 14-16 lb. @27

Hams, Cert., Skinned
16-18) Ib.
Ham, dried beef
weeklies: 22) = 40

California Hams __ 173%
Picnic Boiled ai
Hams

lea 0 7s
Boiled Hams _______ $
Minced Hams ______ ois
Bacon 4/6 Cert. 24 @31
Beef

Boneless, rump 28 00@36 00
Rump, new __ 29 00@35 00

Liver
Ce 17

 
 

- 55
Pork 0 10
RICE
Fancy Blue Rose ____ = 65
Fancy Head _________
RUSKS
Dutch Tea Rusk Co.
Brand.
36 rolls, per case ____ 4 26
18 rolls, per case ____ 2 26
12 rolls, per case ____ 1 50
12 cartons, per case __ 1 70
18 cartons, per case __ 2 55
36 cartons, per case __ 5 00
SALERATUS
Arm and Hammer __ 3 75
SAL SODA

Granulated, 60 Ibs. cs. 1 35
Granulated, 18-2% Ib.

packages ___________ 1 00

COD FISH
Middlen: 2. 20
Tete ¥% Ib. Pure ao 19%

40

—- boxes, Pure _. 30
Whole Cod .......--- 1%

HERRING
Holland Herring
Mixed, Kegs —-------.
Mixed, half bbis.
Mixed, bbis.
Milkers, Kegs
Milkers, half bbls.

-- 9 75

Lake —

%- Bbl., 1lvv0 ibs.. -___ 6 50

Mackeral
Tubs, 60 Count, fy. fat 6 00
Pails, 10 lb. Fancy fat 1 50

White Fish
Med. Fancy. 100 Ib, 12 00
Milkers, bbls, ---.-- 18 50
kK K K K Norway __ 19 50
Sb. ea 1 40
Cut: Luneh: 22. 1 50

Boned, 10 Ib. boxes __ 16

SHOE BLACKENING

2 in 1, Paste, doz. -_. 1 35
B. Z. Combination, dz. 1 35

Dri-Foot, doz. ---... 00
Bixbys, Dozz. -------. 1 35
Shinola, doz. ------.. 90
STOVE POLISH
Blackne, per doz. -_ 1 35

1
Black Silk Liquid, dz. 1
Black Silk Paste, doz. 1
Enameline Paste, doz. 1
Enameline Liquid, dz. 1 35
E. Z. Liquid, per doz. 1
Radium, per doz. 1
Rising Sun, per doz. 1
654 Stove Enamel, dz. 2

Vulcanol, No. 5, doz. 9§

Vulcanol, No. 10, doz. 1 35

Stovoil, per doz. _.__- 3 00
SALT

Colonial, 24, 2 lb. _-_-_ 80

Solonial, 30-14% —_____ 1 05

Goronial, Lodized, 24-2 1 bu

Med. No. 1 Bbls. -... 2 85
Med. No. 1, 100 Ib. bk. 95
Warmer Spec., 70 lb. 95

Packers Meat, 50 Ib. 7
Crushed Rock for ice
cream, 100 lb., each 85
Butter Salt, 280 lb. bbi.4 24
Block, 50 lb. 4
Baker Salt, 280 Ib. bbl. 4 |"
14, 10 Ib., per bale ___ 2 45

- a Ib., per bale ____ 2 60
1. bags, Table _. - 12

Sia Hickory, Smoked,
G-i0: ie 4 dt

 

Free Run’g, 32 26 oz. : 40

Five case lots -~----. 30
Tlodized, 32. 26 oz.  -- ; 40
Five case lots --_--- $0

BORAX
Twenty Mule Team

24, 1 Ib. packages -_ 3 35
48, 10 oz. packages -_ 4 40
96, %4 oz. packages __ 4 vu

CLEANSERS

 

80 can cases, $4.80 per case

WASHING POWDERS
Bon Ami Pd., 18s, box 1 90
Ron Ami Cake, 18a __1 6216
Brillo
Climaline, 4 doz.
Grandma, 100, 5c --.. 3 50
Grandma, 24 Large -- 3 50
Gold Dust, 100s ------ 4 00

-Gold Dust, 12 Large 3 20
4 25

Golden Rod, 24 ---._-

La France Laun., 4 dz. 3 60
Old Dutch Clean, 4 dz? 3 40
Octagon, 968 -_----_- 3 9A
Ringo, 40a: 2. 3 20
Rinso.. 248 225. 25
oe No More, 10vu, .vu -

Rub No More, 2v ug. 2 vv
or Cleanser, 48,

OR 3 85
Sani Fiush, 1 doz. _. 2 25
Sapolio, 3 ‘doz. ee 3 15
Soapine, 100, 12 oz. ~ 6 40
Snowboy, 100, 10 oz. 4 00
Snowboy, 12 Large -. 2 65
Speedee, 3 doz. ______ 7 20
Sunbrite, 50s -___-___ 2 10
_Wyandote, 48 -_____-- 4 75
Wyandot Deterg’s, 24s 2 75

SOAP
Am. Family, 100 box 6 10
Crystal White, 100 __ 3 85
Big Jack, 60s ________ 4 75
Fels Naptha, 190 box 5 *4
Flake White, 10 box 3 50
Grdma White Na. lUs % is
Jap Rose, 100 box ____ 7 85
Fairy, 100 box -______ 4 an
Palm ae oo box » 50
Lava. 100 box ________ gn
Octagon, 120. PRS eae 5 00
Pummo, 100 box  __. 4 85

Sweetheart, 100 box __ 5 70
Grandpa Tar, 50 sm. 2 10
Grandpa Tar, 50 Ige. 3 5
Trilhy Soap, 100. 10c 7 25
Williams Barber Bar, 9s 50
Williams Mug, per doz. 48

SPICES
Whole Spices

Allspice, Jamaica ___. @40
Cloves, Zanzibar __._. @50
Cassia, Canton _ f

Caceis, 5c pkg., doz. @40
Ginger, Africa _____ wiy
Ginger, Cochi1 ---. @40
Mace, Penang 9  _____ 1 39
Mixed, No. 1 ________ @32
Mixed, 5c pkes., doz. @45
Nutmegs, 70@90 _____ @5S
Nutmegs 105-110 __ @ma
Pepper, Black _..__. _ 41

Pure Ground in Bulk

Allspice, Jamaica ___. @40
Cloves, Zanzibar ___. @53
Cassia. Canton Me

 

Ginger, Corkin
Mustard
Mace. Penane
Pepyner, Black
IWutmers os
Penner, White
Pepner, Cayenne ____ @40
Panrika. Spanish ____ @ 4h
Seasoning
Chili Powder, 15c ____ 1 35
Celery Salt. 3 oz. ae Oe
SAPG. 2 QR. ee 90
Omion Salt 2.0: 1 35
Gane: 2 ae eee 1 35
Poneltv, 3% oz. ____ 3 25
Kitchen Bouquet ____ 4 50
Laurel Teaves ______ 20
Marioram. 1 oz. _____ ae
Savory, 1 0¢.222. | 90
Thyme. T ams 2. 90
Tumeric. 2% oz. ____ 99
STARCH
Corn
Kingsford, 40 lbs. _. 11%
Powdered. bags ____ 4 50

Argo, 48, 1 lb. pkgs. 3 60

   

Cream, 48-1 —______ 0
Quaker, 40-1 ______ 07%
Gloss
Argo, 48, 1 lb. pkgs. 3 60
Argo, 12, 3 Ib. pkgs. 2 62
Argo, 8 5 lb pkgs. __ 2 97
Silver Gloss, .8, Is __ 114%
Elastic, 64 pkgs. =. 6 oo
iger. 48-9 oo 3 30
Tiger. 50 Ibs. 06
SYRUP
Corn
Blue Karo, No. 1% -- 2 84
Blue Karo, No. 1, 1 dz. 4 03
Blue Karo, No. 10 c. & 83
Red Karo, No. if 23.05
Red Karo, No. 5, 1 dz. 4 44
Red Karo, No. 10 __ 4 09

imit. Maple Flavor
Orange, No. 1%, 2 dz. 3 25
Orange. No. 5, 1 doz. 4 99

Maple and Cane
Kanuck, per gal.

Kanuck, 5 gal. can __ 6 5U
* Maple

Michigan, per gal. _. 2 75

Welchs. per gal ___. 3 26

COOKING OIL

Mazola

Pints, 2 dem, :22 252 6 75

Quarts, 1 doz. ---__- 6 25

Half Gallons, 1 doz. ~ 11 75
Gallons, % doz, <.... 11 30

TABLE SAUCES
Lea & Perrin, large_. 6 00
Lea & Perrin, small.. 3 35
Pepper 2c 1 60
Royal Mint ~----_---- 2 40
Tobasco, 2 0Z. ------- 4 25
Sho You, 9 0z., doz._. 2 25
Aa\, large 4 75
A-} ‘amalk: ooo 3 15
Caper, 2 of. = 3 30

TEA
Blodgett-Beckley Co.
Royal Garden, % Ib.-. 15
Royal Garden, % Ib. -. 177

Japan
Medium -.--.-..- cas
Cholee: 2.0 37@52
ee paieens aeeenete cates 52@61
Ny Se 64
1. ae Sifting ~.._.. 14
Gunpowder
Choice 20 40
Haney 220 47
Ceyton
Pekoe, medium —_...__. 67
English Breakfast
Congou, medium __-____ 28
Congou, Choice .__. 35@36
Congou, Fancy -_.. 42@43
Oolong
Medinm 6 39
Choice: 2 45
Raney 20 50
TWINE

Coton, 3 ply cone -.___ 40
Cotton, 3 ply Balls ..._ 42

Wool, 6 ply __________ is
VINEGAR
Cider, 40 Grain —_______ 23

White Wine, 80 grain__ 26
White Wine, 40 grain__ 19

WICKING
No. 0, per gross ______ 80
No. 1, per gross _____ 1 25
No. 2, per gross .___. 1 50
No. 3. per gross _____ 2 30

Peerless Rolls, per doz. 90
Rochester, No. 2, doz. 50
Rochester, No. 3, doz. 2 00

Rayo, per doz. ______ 75
WOODENWARE
Baskets

Bushels, narrow band,
wire handles ______ 1 75

wood ‘handles eee 1 80
Market, drop handle__ 90
Market, single handle. 95

Market, extra ______ 1 60
Splint, large _________ 8 50
Splint, medium ______ 7 50
Splint: small | 6 50
Churns
Barrel, 5 gal., each __ 2 40
Barrel, 10 gal., each__ 2 55
3 to 6 gal., per gal. __ 16
Pails «
10 qt. ‘Galvanized ---- 2 60
12 qt. Galvanized __ 2 85
14 qt. Galvanized ____ 3.10
12 qt. Flaring Gal. Jr. 5 00
10 qt. Tin Dairy —____ 400

Traps
Mouse, Wood, 4 holes. 60
Mouse, wood, 6 holes. 70
Mouse, tin, 5 holes __ 65
1

Rat, wend 00
Rat, spring 222505 1 00
Mouse, spring ________ 30
Tubs
Large Galvanized ____ 8 75
Medium Galvanized __ 7 75
Small Galvanized _.__ 6 75
Washboards
Banner, Globe ________ 5 50
Brass, single  -______ 6 25
Glass. single -._______ 6 Ou
Double Peerless ______ 8 5¢
Single Peerless ______ 7 5¢
Northern Queen ______ 5 56
Universal 220 7 25
Wood Bowls
13 in. Butter --_.____ 00
15 in, Butter ________ 9 00
7 in. Butter ________ 18 00
19 in. Butter ________ 25 vv

WRAPPING PAPER

Fibre, Manila, white *
is tBibre bn
utchers DF ____ os
KWratt: 2 a %
Kraft Stripe _.. 09%

YEAST CAKE
fagic, 2 doz.
Sunlight, 3 doz. __
sunlight, 1% doz.
Teast Foam, 3 doz.

 

ek
an 640
Teast Foam, 1% doz. 1 35

YEAST—COMPRESSED
Fleischmann, per: doz. 3g

 

 

sine

tobi Saati

 

30

incu glans dagapelihbscentidlancaisiaadguindeaspioomtnanasogemtoanenemaeett eee ee

MICHIGAN TRADESMAN

September 17, 1930

 

CHAIN STORE HERE TO STAY.

(Continued from page 11)
liquid condition of his Grocers Com-
pany nor the expense of operation,
031 per cent.—just over 3 per cent.
It may be stated, too, that accounts
receivable are turned weekly or more
frequently—kept thus active by a sys-
tem of penalties that no member es-
capes who trangresses any of the rigid
rules.

I quote in condensed form a recent
characteristic talk of Father Edgar to
his flock:

“In the good old days, when Satur-
day night was pay night, the grocer
was banker, clothier and in fact the
whole works. Pay day is now every
day; even the wealthy drive a mile to
save a nickel on five pounds of sugar.
Quoting articles that are footballs of
the grocery business sets up a pretty
picture but is misleading as even foot-
balls are not sold always at cost. There
is too much rainbow chasing in arriv-
ing at solution of ‘retailers’ problems.”
The fundamentals are as essential in
the grocery business as in any line of
accomplishment. Capital, organization,
advertising are three essentials without
which it will be all rain and no rain-
bow. The chain stores have forced
management into the grocery business.
The inefficient, helpless, ignorant cry
out for aid and assistance. Why should
we be concerned? If the chains can
serve the customer efficiently, econom-
ically and more cheaply than the single
unit store, why try to buck the law of
nature? The ‘survival of the fittest’
must obtain and by securing the ma-
jority portion of the business, chains
are in the ‘survival’ position. And that
is correct as far as it goes, but there
is another side to consider. We must
eliminate the inefficient, hopelessly ig-
norant grocer, whose dirty store and
sloppy business methods have brought
the unit store into disrepute and is one
of the best advertisements of the chain.
It is a crying shame that the Bureau
of Health allows these menaces to
health to handle and distribute food.
The basis for a co-operative wholesale
grocery company is a retailers’ associa-
tion with entrance fee and dues, with
various features of meetings, insurance,
advertising, collecting, credit informa-
tion. It will save money for the mem-
bers and tie them to the association.
Economical management is essential
as less than 5 per cent. overhead is
necessary to place the grocer in posi-
tion to compete. The writer’s thirty-
eight years of experience, has never
had over 4 per cent. overhead and has
found that 5 per cent. plus cash dis-
counts is ample to pay expenses and a
fair dividend to stockholders. All mer-
chandise should be sold for cash. Un-
der no consideration has a co-opera-
tive wholesale the right to take mem-
bers’ money who pay cash to support
weak sisters with insufficient capital. It
is not only not right—it is positively
dishonest.” Details follow of the United
Stores Association, a unified subsidiary
which advertises co-operatively. It has
a goodly waiting list because “stores
must be overhauled to a certain stan-
dard before they can become Unity
Stores.” Edgar ends up: “Let’s go.
Chain stores are here to stay and are

not the worst thing in the world for
the grocery business. There is still
plenty of room for merchants and mer-
chandising.”

I almost forgot to point out those
items of manufacturers for sales service
and manufacturers for advertising
which together total $44,881.13. Where
is located a chain organization which
obtains a larger percentage of similar
“allowances“ from manufacturers?

Altogether, I think we have here the
picture of a grocer-owned wholesale
house of character so completely round-
ed, from top’ to bottom, that it might
be taken as the pattern of the best
among all such organizations. More
power to Father Edgar’s vigorous,
clear-sight, unflinching sound business
sense! Paul Findlay.

(Copyrighted by Wholesale Grocery
News).

—__—_ >> __
One of Nature’s Noblemen.

Grandville, Sept. 16—It is sometimes
worth while to look over the past and
take note of those men who once in-
habited the valleys of Western Michi-
gan. All the splendid men of an early
day were not by any means American
born.

I call to mind some of the grandest
souls of this country who first saw the
light of day under a foreign sky. We
are so in the habit of blaming much of
our criminal troubles to foreigners it
is good to recall that the milk of hu-
man kindness oft times was natural in
the hearts of our men and women of
lands across the sea.

Franz Siegal was a foreigner who
did good service for the Union as a
commander of Northern troops in time
of civil war. Carl Shurtz was another,
and many of our early French people
who settled along our Western rivers
were true as steel when the fate of the
Nation hung in the balance.

One of the finest. men I ever knew
was a Dane. He came to America at
an early day. He had been a sea far-
ing man, was schooled at a navigation
schoo] at Kiel, and.sailed the oceans
for more than thirteen years.

First as a common sailor then as the
captain of a ship. It was interesting
to listen to his stories of life on the
ocean wave. His latest service was as
captain of an American ship and
there could be. found no more
loyal citizen of America than Capt.
Smith, as he was known . during
all the years that he lived neighbor to
me in a Western Michigan village.

He had sailed to all parts of the
world, North and South America and
even to African ports. When at Jength
he left the sea and settled in Michigan,
he bought a farm and became a tiller
of the soil.

‘He was a widower when I first came
to know ‘him, with one child, an adopt-
ed girl, who kept the household going
and served and loved Cap as a father.

The full name of this naturalized
American was Julius Waldemar
Schmidt.

I ‘have as a young man sat and listen-
ed for hours to the story of this man’s
life. It was interesting as well as edu-
cational. Before settling down from
his sailing Mr. Smith crossed the
Isthmus and sailed up the Western
coast to the gold regions of California
where he met with no end of adven-
tures among the Argonauts of that
day.

He was fairly successful as a gold
digger, securing several thousand dol-
lar¥ worth of nuggets which he pro-
posed to bring back to Eastern United
States. Again he sailed down to the
Isthmus, crossing overland to the
Atlantic side.

While resting on the Pacific shore
he and several companions sought sur-
cease from tire by taking an ocean
bath. And then when he resumed his

clothing the found his money belt miss-
ing. ‘For a short time he was ina
panic having forgotten just the spot
where he had hidden his belt of gold
dust. He found it at length, however,
and made a crossing, reaching New
York by steamer all in good time.
Exchanging his gold for U.'S. money
Capt. Smith came West to Michigan
and invested in a farm on which he
lived a number of years. His wife
having died he came to town and built
himself a residence which he and his
daughter occupied for a number of
years. sf
It would be
loyal citizen to

hard to find a more
America than this
Danish captain. However, I am get-
ting a little before my story. That
gold digging tramp was not the only
one the Dane made to the Pacific

coast. He afterward crossed the con-
tinent overland and landed in San
Francisco.

Here he engaged in newspaper work.
He learned the printer's trade at which
he spent some years. He was in San
Francisco at the time of the assassina-
tion of Abraham Lincoln.

He described the excitement as tre-
mendous. A_ city newspaper which
had maligned the President in and out
of season paid the penalty when the
news of Lincoln’s cruel murder came
to the coast. This newspaper office
was gutted by a crowd of enraged
citizens, the press and contents of the
room ‘being destroyed.

In the harbor at the time were some
French vessels which narrowly es-
caped being looted by an angry mob.
Troops were called out to protect the
Frenchmen. The angry voices were
raised because of the fact that France
had seated a foreigner on the throne
of Mexico.

Maximillian was placed as emperor
of Mexico by a French army and when
the war closed this army was quietly
ordered to vacate. ‘France was wise
enough to heed this Republic’s warn-
ing, thus leaving the foreign emperor
to be dealt with by the Mexican’s,
which they were not long in doing, as
Maximillian was quickly deposed, set
up as a target for Mexican guns and
shot.

Capt. Smith, after his second so-
journ in California, returned East and
finally landed in Michigan, which
State became ‘his final home. Stories
of his varied experiences on sea and
land were most interesting.

Although a Dane he became a true
American, standing with this country
in all acts of a National nature. Many
were the walks I took with . Julius
Schmidt down country roads while he
entertained with ‘his interesting ac-
counts of his busy life. Although
orn a Dane he died a loyal American
and was one of the finest men I ever
knew, in fact he once bore the name of
“the grand old man of Sparta.”

Old Timer.

 

oe
Late Business News.

In anticipation of more active busi-
ness, the railroads are pushing their
programs of betterments and expan-
sion, Elisha Lee, vice-president of the
Pennsylvania, announced last week.
In this work, he said, they are spend-
ing this year one billion dollars, con-
siderably more than last year.

A decided improvement in sentiment
and some increase of activity is noted
by the commercial agencies.

The Morrow interests, which con-
trol Gold Dust, are moving to acquire
Ward Baking with a view to assum-

ing management rather than to effect- °

ing a merger with their other prop-
erties.

The first attempt of an industry to
establish complete self government is
said to be contemplated in the pro-
posed Full-Fashioned Hosiery Ex-
change, plans for which were discussed

this week by leading manufacturers.
The purpose is to adopt uniform trade
usages and standards of practice and
manufacture, to publish quotations on
stocks, regulate market reports, settle
trade disputes and encourage trading
between members.

Several Wisconsin corporations an-
nounced this week a plan for assuring
steady employment for their work-
This~* plan provides that any
man with two years’ experience in any
of these companies, if unable to find
work in any of them, may draw 65 per
cent. of his wages for 100 days.

men.

Rubber reached this week the low-
est price at which it has ever sold. The
main reason given was the refusal of
the Dutch East India government to
join in the restriction of production
plan. London dispatches say the col-
lapse threatens British interests with
that may run to $600,000,000.
World production is increasing while

losses

“world consumption is falling off.

Linoleum prices were cut last week
by Congoleum-Nairn and W. & J.
Sloane to the average extent of about
10 per cent. No change is expected
this fall in the prices in the soft-
surface field.

Current declines in chain store sales
are largely attributable to the marked
decline in commodity prices, a fact to
which attention has frequently been
called by executives of these com-
panies. It has much to do with losses
i mail-order house sales, Woolworth’s
and those of most of the large grocery
chains.

While production of electric power
fell off last month in comparison with
August, 1929, output in the
months was 1.7 per cent. higher than

first six

in the same period last vear.
—__2~+~+__
Aunnouncing Change To Cash.

Here's a letter used by a retail gro-
cery firm in announcing their change
from credit to a cash basis:

Dear Madam—Starting from —— 1,
we are closing our books: this means
Credit will be extend-
ed only ,under special circumstances

no more credit.

and by special arrangements.

Times have changed so that business
methods must also change. We find
that to-day it is easier to sell ice to an
Esquimo than credit goods to a cash
customer,

We claim that the day of the old
credit system is gone. It is the cause
of every failure and therefore belongs
in the discard. It was all right in its
day, when it was the one and only
method of merchandising, where every
merchant had an even break on the
price question, and competition was
entirely a matter of reputation, person-
ality and salesmanship.

But gone are those good old days,
and to-day’s price is the most
portant factor in business; with it you
have success and without it failure.

The modern ideas are based
on the strictly new and up-to-date sys-
tem of selling the best quality at the
lowest prices,

Our prices are being revised and
you have, undoubtedly, already noticed
some drastic reductions in prices on
many lines. A trial order will con-
vince you. So our motto hereafter will
be, “C. O. D. and service with a smile.”

im-

most

‘

 

 

 

September 17, 1930

MEN OF MARK.
(Continued from page 16)

until it has been carried out. Of course,
to trace every step in its entirety would
be a physical impossibility even for a
man of such unbounded energy. But
his fingers are constantly on the pulse
of this giant organization. He knows
before anyone else whether results are
what they should be: and if not, where
the weak link in the chain is located.
There is no interference so long as
matters are moving smoothly. Every
department head is not only given full
authority in regard to matters that
come under his jurisdiction; he is re-
quired to work out his own salvation,
always, of course, keeping in view the
general policy in with
which he must shape his course.

conformity

’

is the kindly
one

“That is your problem,’
but firm answer vouchsafed to
seeking assistance before he has ex-
hausted every agency at his command
—an answer that sends the man away
with a new sense of responsibility, a
knowledge that his judgment is being
fully relied upon. He determines to
conquer or die—and the mortality rate
at the Roach plants is exceedingly low.

This ability to delegate work to
others and while strengthening their
friendship and loyalty make them un-
derstand clearly what is expected is
not prompted by any desire to shirk
responsibility or labor. | Mr.
Roach has always had to do things
for himself, to make his own way in
the world, and he believes every man

avoid

should do the same.

“T would rather have a
makes mistakes than
nothing,” is one of his maxims. ‘The

who
does

man
one who
man with energy enough to make mis-
takes, and sufficient intelligence to
discover them, is bound sooner or later
to stumble on something worth while,
whereas he who does nothing is always
a dead weight.”

His intuitive power,
or cultivated through years of activity,
is such that it enables him to grasp
the full significance of a problem
almost before it has been presented.
He is usually about three laps ahead
of the other party or parties to a con-
ference and, befcre the last word has
been uttered, the last argument ad-
vanced, has formed an opinion and is

either natural

ready with an answer.

—_»+>—_—_
Storekeeper Comes in Handy in a
Pinch.

(Continued from page 20)
one of explanation of ‘his consistent
success. Nor is this a small element
in any man’s success who deals so in-
timately with people as does the coun-
try general merchant.

Now note that ice cream cone stunt
among the village children. No man
could possibly use $15 in any kind of
advertising that would produce better
or more permanent results than the
money this man spent ‘on that treat
for the kiddies. But the real strength
of this act lay in its unselfishness. He
hits the keynote when he says that
he “got that many hundred out of the
smiles on their faces.”

There is sound philosophy in his
comments on the way the guarantors
of the Chautauqua ran behind. They
had made such good records in prev-

MICHIGAN TRADESMAN

ious years that now they had let down
a bit, feeling secure because of past
success. Results show that we pro-
gress by eternal vigilance; that there
is never a place where we can sit down;
that to insure success in anything, we
must eternally be up and doing.

Good naturedly, he comments on
this condition. Then he shows how
again he has endeared himself to his
community by stepping into the ‘breach
with his credit at the bank. Instead
of getting sore at the familiar condi-
tion, he smiles again as he comments
on how the “good old storekeeper
comes in handy in a pinch” to his home
town—wherein many have forgotten
him in the past and probably will for-
get again in the future.

His farm news shows how well he
knows his people and their problems.
Herein .you find no complaints—just
statements of facts and conditions. A
man of such breadth of character is
sure to succeed anywhere.

Paul Findlay.

—_——_>-.+___
The Pros and Cons of the Loss
Leader.

(Continued from page 21)
of selling on price alone seem to be
upon us, mot alone in the trade but in
many other retail lines. The _ belief
that the general public as a whole
buys largely upon price has become
general within a very large section of
the whole retailing world. Retailers
opposed to price cutting in any form
are wavering here and there. Some are
into cutting
with plenty of doubts but some hopes.

g.ngerly stepping price
Perhaps this is, in a measure, respons-
ible for the half way measure suggest-
ed in this article.

even a_ frequent
offering of a selected item at cost or

An occasional or

less furnishes a small but steady sup-
ply of new customers without break-
ing down the shop’s established policy
of no price cutting to whatever degree
it may ‘be adhered to.

As said previously, views among the
retailers in the trade on this subject
vary greatly. However, there are few
modern kinks in merchandising upon
which dealers do not greatly disagree.

The verdict appears to me to be in
favor of the no profit idea always pro-
viding that the retailer selects his
items with sufficient care.

Henry Frommes.

Proceedings of the Grand Rapids
Bankruptcy Court.
(Continued from page 23)

The list of creditors of said bankrupt is
as follows:
Standard Loan & Inv. Co., Trav-

Orage Clty 2 aes _~$236.00
John Carroll, Bay City §.. 620.00
@nris: Jensen, Bay City 22220. SrA

 
 

 

Saginaw General Hosp., Saginaw 32.30
pr: A. oR. Birnst, Saeinaw oo 2s 2.00
De. S. 2S. Keller, Saginaw 2. 11.50
Mr. Wm. Pawley, Saginaw _____- 16.00
Smith's Hardware Co., Saginaw 18.51
Cavanaugh Oil Station, Saginaw __ 23.30
Grand Traverse Auto Co., Trav-

GRRE ORGY sis See 28.03
M. Guiffre Co., Traverse City —___ 104.20
Reliable Vulcanizing Co., Traverse

CFs pete gcse hs es pee oR Te 30.00
BE. EF. Weineke, Saginaw —_________ 10.00
FE. Peccan, Saginaw —.....-.. 14.50
William DeNoyer, Traverse City. 4.20
Burns & Wynkoop, Traverse City 66.30

Sept. 8. We have to-day received the
schedules, reference and, adjudication = in
the matter of Frank Cryan, Bankrupt No.
4226. The matter has been referred to
Charles B. Blair as referee in bankruptcy.
The bankrupt is a resident of Benton
Harbor. The schedules show assets of
$3,133.99 of which $350 is claimed as ex-
empt, with liabilities of $2,093.98. The
court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called, note of which will be

made herein. The list of creditors of said

bankrupt is as follows:

E. Langer, Jr., Benton Harbor __$125.00
f

 

 

 

minoid Bros., Chicago —........._ 10.27
Armour Co., Chicago —... 168.21
Cudahy Co., Cudahy, Wis. —~------ 165.89
G. H. Hammond Co., Chicago __._ 205.54

Lockway Stouck Paper Co., Benton
Wee 23.71
Major Bros., Mishawaka, Ind. —___ 118.23
Sweet & Co. Chicago .. 2. SILLS
Commercial National Bank, St.

ROBO Be ee 550.06
Peter Kerhulas, St. Joseph _______ 147.00
L. J. Mollhagen, St. Joseph _____-_ 16.82
Hoot & Co., Grand Kapids .......- 3.87
R. J. Reinhart, Benton Harbor ____ 22.00
Title: Bros., St: Joseph 2. 28.51
Albert Griffendorf, Baroda _____- 97.50

Sept. 8. ‘We have to-day received the
schedules, reference and adjudication in
the matter of Albert J. Schultz, doing

business as Newmeister & Schultz, Bank-
rupt No. 4228. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Muskegon, and his occupation is that
of a shoe merchant. The schedule shows
assets of $13,731.33 of which $350 is claim-
ed as exempt, with liabilities of $13,202.69.
The first meeting will be called and note
of same made herein. The list of cred-
itors of said bankrupt is as follows:
Hackley Union National Bank,

WMirSHGP OR Gok ee $3,000.00
Air Mail Shoe Co., Cincinnati ____ 221.56
Ault Williamson Co., St. Louis, Mo. 11.98
Axman Weiss Shoe Co., Chicago__ 164.70
Brown Shoe Co., St. Louis —_____ 8.87
G. H. Bass Shoe Co., Wilton, Me. 174.47
Excelsior Shoe Co., Portsmouth, O. 249.73
Florsheim Shoe Co., Chicago ______ 9.70
B. F. Goodrich Rubber Co., Chicago 84.26
Ideal Shoe_Co., Milwaukee 75
Kahler Shoe Co., Boston, Mass.__ 7
Lape & Adier Shoe Co., Columbus 1,063.89

 

J. I. Melanson & Son Corp.,

North Adams Viags: 03 98.15
C. W. Marks Shoe Co., Chicago__ 80.40
Mishawaka: Rubber & Woolen Mfg.

0. -Mictawaks 20.46
A. E. Nettleson Shoe Co., Syracuse,
N.Y 976

-~
bo
wo

Robert Johnson Rand Shoe Co.,

met Wotign ee 905.77
Richards & Brennan Shoe Co.,
J UReEGOlp i oS Soe 1,5230.26

J. P. Smith Shoe Mfg. Co.. Chicago — 6.73
Sinsheimer Bros. & Co.. Chicago__ 809.47
Western Shoe Co.,. Toledo ______ 858.54
Weyenberg Shoe Mfg. Co., .Milwau. 216.00
Julian Kokenge Co., Cincinrati __1,541.48
Beacon Falls Rubber Co., Chicago 62.50
Chicdgo Printed String Co., Chi. 43.75
Gerlack Barklow Co., Joliet, Ill. __ 66.65

J. Dearborn, Los Angeles _____ 850.00

Sert. 8. In the matter of Emil J.
Bends. Bankrupt No. 4188, the trustee
has filed his report of no assets. The
case has therefore been close? and re-
turned to the district court, as a case
without assets over and above exemp-
tions and liens.

——_+- +> ____

Soft Drink Premium Scheme Illegal.

A merchandising scheme by which
numbers are placed under the caps of
some of the bottles of a beveragé of
standard quality, indicating small sums
to be paid the holder of the number,
constitutes a lottery in the opinion of
the Missouri State Attorney General’s
office, therefore illegal. The
facts the written by
the Assistant Attorney General states,
that all the elements, namely consid-
eration, chance and prize, held to con-
stitute lotteries are present in the plans
contemplated.

——--2

Sterling Price Cut Aids Trade.

The recent volume of
sterling silverware sales has more than
justified the 10 per cent. reduction in
price. The reduction, which was in-
tended as a stimulus to consumer buy-
ing for the Fall, proved a disappoint-
ment during the first few days it was
in effect, but is now showing good re-

and is

show, opinion

increased

sults. Plated silver flatware and hol-
lowware. also are in’ greater demand.
Chain stores were operating in the

 

 

 

 

 

Do You Wish To Sell Out!
CASH FOR YOUR STOCK,

Fixtures or Plants of every
description.

ABE DEMBINSKY

Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich
Phone Federal 1944.

 

-cents on

31

market this week buying plated ar-
ticles. Most of their purchases, how-
ever, were confined to $1 specials.
—_—_+- +» __—_
Kroger Grocery Chain Shows Loss.
The report of the Krogery Grocery
and Baking ‘Co. for the first six
months of the year showed that the
company operated at a loss of $76,890.
Against this there was an offset of
$341,492 from other income, resulting
in net earnings for the half of $264,601,
or 14.7 cents a share on the common
stock, dividends on preferred
stocks of the company and subsidiaries.
After deducting such charges, net in-
come per comimon share equaled 12.2
the 1,795,536 out-

before

shares
standing.
i
Scatter Rug Demand Grows.

The demand for scatter rugs is one
of the chief features of the reviving
soft-surfaced floor market.
Mills which give special attention to
small rugs are working to capacity at
the present time. Other producers are
also enjoying a good demand. Prefer-
ence is being shown for the washed
rug types retailing from $10 to $25.
Athough Persian patterns are said: to
sell best, there is a growing demand
for modern designs. Small imported
rugs are also moving in good volume.

<>
Stung.

Sandy bought two tickets for a raffle
and won a very expensive car. When
his friends rushed to congratulate him,
they found him looking as miserable

coverings

as could be.

“Why, mon, what’s the matter with
ye?” they asked.

“Tt’s that second ticket. Why I ever
bought it I cannot imagine!”

———__+ <-> ___
Hunziker, Taylor & Seymour, deal-
ers in general merchandise at Pullman,
write us: “We gladly renew our sub-
scription to your helpful magazine.”

 

Business Wants Department
Advertisements inserted under this head

for five cénts a word the first insertion
and four cents-a word for each subse.

 

quent cont nuous_ insertion. if set in
capital letters, double price. No charge
iess than 50 cents. Small display adver-

tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

For Saie—One of most advantageous
neighborhood locations in Holland. A
going business—fountain, confectionery,
tobaccos, small groceries. Store building,
desirable apartment. above. Stock and
fixtures must be cash, but at a real bar-

 

 

gain. Peter Van Liere, 436 Columbia
Ave., Holland, Mich. 331
WANTED—Good used ice box about
8x10 or 8x12, made by a reliable firm.
Address No. 332, ¢/o Michigan Trades-
man. 332

 

FOR SALE—Store building and com-
plete modern meat fixtures, including
Frigidaire and Hasemann counters. Lo-
eated at Lyons, Michigan. H. J. Houser-
man, Saranac, Mich. a see.

For Sale Half Price—Corner variety
store, stock and building, best town in
Southern Michigan. Must sell, account
poor health. Buyer must have at least
$3,000 cash, or more. Lock Box 252,
Watervliet, Mich. 329

 

 

 

I OFFER CASH!
For Retail Stores—Stocks—
Leases—all or Part.
Telegraph—Write—Telephone

L. LEVINSOHN
Saginaw, Mich.
Telephone Riv 2263W
Established 1909

 

 

 

 

REL RE

Pe
ee
=
A

 

MICHIGAN TRADESMAN

September 17, 1930

 

32
DETROIT DOINGS.
Late Business News From Michigan’s
Metropolis.

‘Sherman’s hardware Co., 8900 Puri-
tan avenue, has changed its name to
Marygrove Hardware.

The American Hardware is now
operating under a new name, West
End Quality Hardware. The location
remains the same, 13362 Myers road.

The Rosseau ‘Hardware Co., located
at 16423 Warren avenue, East, was
formerly the Forest Avenue Hardware
Co., operating at 8717 Forest avenue,
East.

William Walker is now conducting
his hardware store at 5441 Warren
avenue, 'West, under the name _ of
Walker Hardware.

The M. & D. Hardware has suc-
ceeded Samuel Raskin at 9517 Jos.
Campau avenue.

The M. Kramer Hardware is now in
the location formerly occupied by M.
Perin at 1009 Six Mile Road, East.

Charles Ellis is now conducting the
hardware store at 8901 Keller avenue,
which was formerly operated by
Frank F. Frankie.

The grocery store formerly con-
ducted by L. J. Pelletier at 13003 Gra-
tiot avenue, is now conducted by T.
G. Davel.

The Delicious Grocery is now oper-
ating under the name Sphire & Allam
at the same location, 2127 John R.

Koury & Moses have _ succeeded
James Lahood in the grocery business
at 3119 Brush street.

Max Kritt, formerly located at 6140
Hazlett street, has taken over the
Fisher and Moran Drug Store at 13244
Fenkell avenue.

The Economical Drug Co. has
opened a drug store at 6568 Wood-
ward avenue, the location formerly
occupied by Liggett’s Drug Store.

Morse Lulkin has acquired the
Fisher and Moran Drug Store located
at 18241 John R street.

‘Stanley Hunt, formerly located at
2601 Baker street, has opened a drug
store at 16914 Log Cabin avenue.

HH. W. Zalsman has opened a new
drug store at 18200 Grand River ave-
nue. It will be known as the Rose-
dale Park Pharmacy.

The Trumble-Sheppard Pharmacy,
located for the iast four years at 15422
Grand River avenue, has moved to
7044 Warren avenne, West.

A. Williford has been made man-
ager of the Detroit branch of the Con-
solidated Cigar Corporation. Mr.
Williford has been with Consolidated
for the last four years, having started
in the field as a salesman. Previous
to that time he had spent five years
in the tobacco department of the Cun-
ningham Drug Company.

‘O. E. Franke, merchandise manager
of the McKesson-Farrand-Williams
Co., recently announced the addition
of G. E. Rutledge to the city sales
force of the company. Mr. Rutledge’s
territory will be in the Northwest sec-
tion of the city.

The local Cadillac Council of the
United Commercial Travelers of Amer-
ica has opened its new United Com-
mercial Travelers’ Golf and Country
Club at Brighton, for the exclusive
use of members and their guests, ac-
cording to Elmer L, Sick, a member

of the executive committee of the Cad-
illac Council. Club officers, elected
soon after the opening, are as follows:
Ernest J. Hering of Lee & Cady,
president; Harry L. Philo of ‘Reming-
ton-Rand, vice-president; Elmer L.
Sick of W. B. Gregory & Son Co.,
treasurer; and Harry C. Marsden, sec-
retary.

Mr. Strothers, who recently took
charge of the Detroit and Michigan
territory for Thos. J. Lipton, Incor-
porated, was formerly located in
Cleveland. Mr. Strothers reports that
the Michigan territory is showing a
larger percentage of increase in sales
volume for 1930, than any other State
in the Union. Lipton’s tea has been
consistently advertised in the Detroit
News throughout the past seven
months. ~

C. W. Laroy has been appointed
manager of the Detroit office of the
C. H. Robinson Company, fruit and
produce brokers, succeeding A. T.
Hart, who resigned to become man-
ager of G. Batcheller Hall Company,

Chicago. Mr. Laroy has been with
the ‘Robinson Company for seven
years.

'W. E. Hampton, formerly with H.
B. Henry, has been appointed assist-
ant manager, while A. H.: Dietz has
been appointed to the sales staff.

C. H. Musselman Company, packer
of canned apples, apple sauce, apple
butter and assorted jellies, has ap-
pointed Russell, McQuade & Russell,
brokers located in the Great Lakes
Terminal Warehouse, as its represen-
tatives for this territory, according to
Charles Russell.

E. A. Bowman, Inc., 5115 John R
street, distributors of the Thomas A.
Edison. radio in this section, has en-
tered the popular priced radio field by
adding the new Audiola radio to its
present Edison line, according to E.
A. Bowman, president of the corpora-
tion. The distribution territory for
the Audiola radio which will be served
by E. A. Bowman, Inc., includes all of
Wayne, Washtenaw, Livingston, Oak-
land, Macomb and St. Clair counties.

Vic Greishammer has severed his .

connection with Carl E. Schmidt &
Co., effective this month. Mr. Greis-
hammer has been in the service of the
local firm of calf tanners for sixteen
years, having charge of the sales for
the entire Western division. In an-
nouncing his retirement, he expressed
his appreciation to his many friends
for courtesies extended. He has made
no definite plans for the future.
Distribution of Royal Baking Pow-
der was returned to wholesale houses
on August 25 by Standard Brands,
Inc., by H. L. Patterson, merchandis-
ing manager for Michigan. In his let-
ters to the wholesale and jobbing
houses throughout Michigan, Mr. Pat-
terson pointed out that at the time
Standard ‘Brands began to distribute
Royal Baking Powder by its trucks,
it was realized that the product was
non-perishable and more suitable for
general distribution through whole-
salers than through the company’s
wagon distributing system. The com-
pany, however, desired greater distri-
bution and the opportunity to clean up
old stocks of Royal and adjust exces-
sive amounts carried by retailers, he
said, and is now able to return the

business to the wholesalers with far
greater distribution and _ increased
sales. Although Royal Baking Pow-
der has been taken off the Standard
Brands trucks, the company’s repre-
sentatives will continue to take or-
ders for baking powder to be shipped
from the warehouse stock of whole-
salers subject to the approval of the
latter, Mr. Patterson said.

Involuntary bankruptcy proceedings
have been filed in the U. S. District
Court here against Mitchell Outfitting
Co., retail furniture dealers, 3000 Gra-
tiot avenue, by Bryant, Lincoln &
Miller, attorneys, representing Tung-
Sol Sales Co., $2,492; 'Minkly Bennet
Co., $400; Albert Furniture Co., $1,-
850.

An involuntary petition in bankrupt-
cy ‘has been filed in the U. S. District
Court here against Lord’s, Inc., retail
women’s wear, 1526 Woodward ave-
nue, by Max Kahn, attorney, repre-

senting Wellesley Modes, $383; Al. -

Dessau & Loeb, $131; Mitchell &
Weber, $200. Merchandise assets are
estimated at $10,000 and liabilities at
$30,000, including $15,000 in assumed
liabilities of Beverley’s, when the
branches of the latter firm were taken
over by the newly organized firm of
Lord’s, Inc.

‘Harry Colburn, tailor, has filed a
voluntary petition in bankruptcy in the
U. S. District Court here, listing ‘ia-
bilities of $6,842. Exemption of $500
is claimed.

An invoiuntary petition in bank-
ruptcy has been filed against David
Rubin, retail furs, by Max Kahn, rep-
resenting Samuel Fisman, $571; Lip-
ton & Ruderman, $328; Dentz &
Dentz, $593.

Sale of stock in trade of Roy’s Ex-
clusive Clothes, Inc., 134 Monroe ave-
nue, has been confirmed in parcels for
$2,480. The Union Guardian Trust
has been elected trustee. Assets are
given as $12,552 and liabilities, $15,-
352 in schedules filed.

October will see the introduction of
the first supercharger for popular-
priced stock automobiles. It comes
after years of discussion and debate as
to its possibilities. Ralp De Palma,
veteran race driver, is the designer of
the device, which, in its first form,
will be intended as an accessory for
the Model A ford. Claims made for
the device, on the basis of a long per-
iod of testing, are that it improves ac-
celeration 30 per cent. and results in
increases of 10 per cent. in top speed
and: in fuel economy. The super-
charger provides a positive method of
forcing fuel from the carburetor to the
combustion chamber. In the conven-
tional motor, fuel is drawn through
the manifold ‘by the suction of the
pistons. When a supercharger is used,
fuel is forced into the cylinders under
positive pressure from the carburetor
side. The supercharger, from the
standpoint of passenger car use, has
interested engineers as a means of
permitting the use of smaller engines
without proportionate decrease in per-
formance.

The second 16-cylinder car, which
report has it, will bear the nameplate
of Marmon, is expected to make its
appearance at the January automobile
shows.. Marmon has paid great en-
gineering attention during the past

few years to improvements in carbu-
retion and cylinder-head design. Re-
ports of a third sixteen will not down,
although neither the time nor the
place of its appearance is predictable.

With Marquette and Erskine re-
moved from the “companion” car field
already this year,
fessed to see a trend in the direction
of elimination of “companions” gen-
erally. While there may be evidences
of such a trend, Oldsmobile officials
emphatically deny that Viking is* to
be affected by it. The car went again
into production this month and it will
continue so, according to company
executives.

With 1930 already rated as a pros-
perous year for the accessory indus-
try, leaders of the field foresee a good
final quarter. It is the old story of
an off'year for the mother industry
being an excellent one for the off-
spring. In prosperous years, a large
accessories specialist declares, the aver-
age motorist is thinking more of his
next car than of fitments for his pres-
ent automobile. This year, however,
the new car has appeared more remote
to many. Accordingly, the average
owner has been improving the car he
now owns.

The five new lines of cars that have
appeared within the past ‘ten days fail
to sustain the prophets of radical
change in design as a result of the off-
year in the automotive industry. Re-
visions in all the new products have
been numerous but in tio case have
they been radical.

++
Twenty-three New Readers of the
Tradesman.

The following new subscribers have
been received during the past week:

Arthur Geukes, Middleville.

John Haveman, Newaygo.

Charles W. Albrecht, Battle Creek.

Chris Larsen, McBrides,

H. J. Houserman, Saranac.

John L. Adgate, Saranac.

Knape & Vogt Mfg. Co., Grand
Rapids.

J. W. Alois, Benton Harbor.

L. E.eAllen, Wayland.

L. D. Chapple, Wayland.

F. Hollingsworth, Wayland.

L. Adamezyk, Hilliards.

John G. Buist, Fisher Station.

Co-operative Milling Co., Moline,

R. G. Woodard, Tecumseh.

James Joldersma, Moline.

W. J. Buer & Son, Dorr.

Peter Wiebenga, Dorr.

Byron Center Co-operative Co.,
Byron ‘Center.

F. B. Jones, Dorr.

Henry Geukes, Byron Center.

Nick Timmers, Hudsonville.

Southern Michigan Grocer Co., Cold-
water,

—_——_-+-___
Both Forgetful.

“Dear Clara,” wrote the young man,
“pardon me, but I am getting so for-
getful. I proposed to you last night.
but really forgot whether you said yes
or 70.”

“Dear Will,” she replied by note.
“so glad to hear from you. I knew I
said ‘no’ to some one last night, but

I had forgotten who it was.”
—_ OO

When you can’t get new facts make
new use of old facts,

 

many have pro-.

 

 

 

 

 

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