ll gE agg s * GRANNY HAS FP PUBLIC LIBRARY ‘ ¢ AS) ; WON \ I/O) Cy a Che Tee y id % eo 7 aCe oN 2 A \) SVS yy yy SS Ws a ‘ee a a, A oe ce SEE tt hi SCALE Ope ay aC OCR IEF i RE <7 RADESMAN COMPANY, PUBLISHERS Ss SIZ Oy) SETE SNA SS ASSO SUSE Ea GAA Cas eS PLY RICANS © 2 oF aS ON By ry K ay) Ae 3 EDS SU KO (STN ie a i RESSN AN ees a EWI] ee Se oF Za) Wes SON CS PUBLISHED WEEKLY “(Ge pee SS BAS - 1883 SS eee SSIS SKS Forty-eighth Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 24, 1930 Number 2458 E NO STRIKE FOR HER Our daddy left his job to-day, Up where the masons climb. The men are out for higher pay. And shorter working time. They've sworn to stick, Nor lift a brick That comes from off a truck, But mother, patient mother, hasn’t struck. Public Reference Library, Library St Our sister Kate is home from her - Nice stenographic place. The striking typist girls concur The wages need a brace. She does not please To pound the keys For pay she doesn’t like, But mother in the kitchen doesn’t strike. And brother Bill has left his job At motoring a car He sa~s the managerial mob Pushed tyranny too far. No move he’ll make To turn a brake. He thinks he’s showing pluck, But mother, weary mother, hasn’t struck. And Uncle Bill, who up to date Has been a dry goods clerk, This morning at the hour of eight Refused to go to work. He said, “It’s wrong To toil so long Where women shoppers hike.”’ But mother in the kitchen doesn’t strike. el Her working day has hours sixteen, Outside the union ranks. No salary she’s ever seen; Her pay’s a (maybe) ‘‘Thanks.”’ Yet night and day She slaves away For Ned and Mame and Mike, But mother in the’ kitchen doesn’t strike. ? John O'Keefe. ITI! eee a re HOUSANDS of women consider Semdac as a household necessity. For years Semdac Liquid Gloss has been a standard polish in homes throughout the Middle West. With the combina- tion of Semdac Liquid Gloss and Semdac Furni- ture Dressing you can make two sales where you formerly made one. Stock these products ... display them... watch the ease with which they sell. STANDARD OIL COMPANY (Indiana) General Offices: 910 South Michigan Ave., Chicago, lil. 1707 FURNITURE ff ey iasaite PALER OLA are VT ay eta ered ua OVER T a3 RENEWS FURNITURE PIANOS «nd atts WOODWORK d . 4 45 7 MiQUite | ity | BLU 3 At POLISH % ie): ae ‘ wooDWwoORK I SPT eG q. ENAMEL f ” \ eerie mi. e /. FURNITURE : DRESSING be LIQUID / GLOSS 2D N ae \\ cK nn os a CO = AN CY oar SSM GW ANY HALOS PUBLIC LIBRARY Forty-eighth Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 24, 1930 Number 2453 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly im advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Effective Work For the Capper-Kelly Bill. It has been suggested that the most propitious time in which to make head- way in behalf of the Capper-Kelly Fair Trade bill is during the congressional campaign. It is realized that business and professional men ‘have neither the inclination nor the desire, if indeed they have the ttime, to participate in practical politics. This fact unques- tionably accounts for the nomination and election of so undesirable and unfit men for public office. It fur- ther explains why so many question- able men ‘are appointed to public office. If political machines are permitted by business and professional men to do all of the work in primaries and elec- tions, they have no just cause for com- plaint when the beneficiaries of this work pay their debts with ‘appoint- ments, or by recognizing them in some other substantial form. The point to be remembered is that business and professional men pay dearly for their inactivity in popular primaries and elections. Respecting the ‘Capper- Kelly bill, the way to make votes for it is to make votes for candidates for Congress. many There are many ways to help candi- dates for Congress and for other pub- lic offices. These have been under- stood by the executive officers and counsel of large corporations and com- binations for many years. They have been employed for the benefit of can- didates and to the material advantage of such corporations and combinations. Not infrequently this has been done at the expense of the masses, includ- ing independent retailers, wholesalers and manufacturers. Strange as it may seem, few of them thave known it. This was because of their indifference to public affairs and their lack of infor- mation as to tthe inner-workings of practical politics. No citizen of this country is in a better position to help candidates for ‘Congress and for all other offices than the retail druggist. No other citizen has a store patronized by the voters—men and women—daily and on Sunday and by day and by night. A few members of the house and of the United States Senate have realized this and have not been slow to take advantage of it. Generally speaking, however, retail druggists have been slow to take advantage of ‘their wonderful opportunity to pro- mote their own interests, although few citizens engaged in ‘business and pro- fessional activities need recognition by Congress and other branches of the Government, Federal and State, as much as the independent retail drug- gist. . Druggists can help congression- al candidates by distributing their cam- paign literature, by passing a good word in ther behalf in their daily con- tact with patrons of drug stores, by participating in public meetings and making speeches in ‘behalf of such candidates, or contribute according to their ability and worth over the radio. —___ 66-6 .._ Death of Well-Known Charlevoix Merchant. Charlevoix citizens generally were stunned. Sunday morning, when news reached here that Miss Holley had passed away at the U. of M. hospital, Ann Arbor, where she entered for treatment less than one week previous, the death notice com- ing shortly after her friends received informtaion that her physical condi- tion was greatly improved and_ her complete recovery, unless something unforeseen set in would be rapid. The unforseen happened and a few hours later came the notice of her death, a shock to relatives and Charlevoix friends. Miss Holley was born at De- November 8, 1879, where she until she came to Charlevoix seven years later, in 1886 since which time she has been a permanent resident of this city, and one of its highest type best citizens, respected and loved by everyone, She was a graduate of Charlevoix high school, class of 1901, and a thor- ough student and hard worker in student efforts, a girl of pleasing per- sonality, and as such won and retained friends from her early days throughout her span of life and to the point where she was an honored, welcome guest in every local home. Modesty and refinement were characteristic virtues and these to a height equalled by few of the present age. Hence her passing is a distinct loss to Charlevoix and a troit lived source of deep grief to relatives and friends, For twelve years she was accountant in the local office of the Michigan Bell Telephone Co.—for two seasons she was at the desk in the Beach Hotel’ and for some time Secretary for the Charlevoix Association of Commerce, filling each position with a high de- gree of efficiency, exactitude and rare attainment. Adeline S.~ Eight years ago she engaged in busi- ness on her own account, under the firm name of “Holley Gift Shop.” Starting in a small way. From the first the business has gradually grown and expanded and under her supervision produced satisfactory financial results —Charlevoix Sentinal, —_>+.>__ Late Business News. Moderate increases in distribution at wholesale and retail are reported by the commercial agencies. Slow revival is regarded as best under the circum- stances, Scrap steel prices continue firm. The Pittsburgh quotation -was pushed up another 25 cents a ton last week. Department stores are reported this week to be engaging many new em- ployes for the fall trade and the winter holiday season. Most of the stores heard from indicate a decidedly hope- ful state of mind, Automobile industry conditions are considered sound by all of the author- ities quoted this week. They agree that production this year up to August 31 was disappointing. But all of them point out that sales are now ahead of output, thereby setting.up a position which assures good progress when re- vival comes. Enforcement of the Mississippi sales tax has been enjoined by a bench of three Federal judges sitting in Gulf- port. The order was obtained by J. C. Penney on the ground of unconstitu- tional discrimination, The state attor- ney-general has given notice of an ap- peal. The British Columbia salmon pack this year up to August 15 amounted to 1,197,457 cases, nearly twice as many as last year, and the largest pack on record. The packers are talking of extensive advertising plans to help in distributing the surplus. Sears Roebuck sales in the four weeks ended Sept. 10 were 14.1 per cent. less than in the same period a year ago. The falling off since Jan, 2 was 6.5 per cent. The proposed Jewel Tea-Van Camp merger has been abandoned at the in- stance of Jewel Tea. The reason given is that Van Camp stockholders seemed to hold back in spite of their presi- dent’s statement that the company was greatly in need of the extra capital the consolidation would have provided. On the other hand, it transpires that the Colgate-Palmolive-Peet Co. is ac- quiring the $5,500,000 assets of Kirk- man & Son, manufacturers of soap products. —_>+~>_____ Death of Former Woman Merchant in Cadillac. Cadillac loses a long-time resident and one of its former most promi- nent women merchants in the death of Mrs. Elizabeth A. Johnson, who passed away Sept. 20 at her home, 122 East Nelson street. Mrs. Johnson had been ill with summer flu, but had re- covered, death being attributed to an angina seizure of the heart. Elizabeth A. Kitchen was born May 9, 1861, on South Manitou Island. About 53 years ago she was married to Robert Johnson. To this union were born two sons—Oscar, of this city, who is county register of deeds, and Fred, of Detroit, and a. daughter, Mrs. F. M. Dolan, of Coral Gables. The Johnsons came to Cadillac to make their home about forty-five years ago and for thirty-five years owned and managed a_ grocery store on North Mitchell street. After the death of Mr. Johnson, which occurred about thirty years ago, Mrs. Johnson _con- ducted the store, assisted by Oscar. Mrs. Johnson was a member of Cad- illac Chapter No. 177, Berea Shrine and the Rebekah lodge. She attended the Congregational church. Of late years she has spent the sum- mer in Cadillac with her son Oscar and the winters in Florida with her daughter.—Cadillac Evening News. —_2-<___ Fewer Chain Store Robots are Advised. Fewer “chain store robots” and more “genuine” merchants is the demand of the modern’ woman consumer, the Bos- ton retail distribution was told to-day by Mrs. Christine Frederick, of New York, household efficiency expert. “Main street,” she said, “has become ‘chain street’.” Mrs, Frederick said that “Mrs Con- sumer has silently been conducting a buyer’s revolt—a revolt at the extreme mechanistic turn given to all retail dis- tribution by chain store development and influence. I hold that retailing has been pushed too far in a scientific, a coldly mechanistic direction, without a corresponding analysis of its relations to consumer conditions and to consum- In short, ‘Mrs. Con- sumer’ resents the fact that retailing has so universally ‘gone robot’ and that the modern average retail store has become little more than an auto- matic vending machine.” ——_2-<+__ Exploit Weiners. Another kind of picnic which offers possibilities is the weiner roast, very popular with the younger folk. One dealer exploited this in a simple but effective manner, by banking the back- ground and sides of his window with tree branches, freshly garnered from the woods. A- mixture of turf, dried leaves and sand formed the floor cov- ering. The frankfurter roast was in progress in the middle of the trim where the fire was devised with twigs, hidden among which was a red elec- tric bulb. conference on er psychology. MICHIGAN TRADESMAN September 24, 1930 JOBS FOR THE JOBLESS Which Means Business For the Merchant. Grand Rapids, Sept. 22—-The Grand Rapids daily papers ad- vised their readers to listen in on WOOD radio station and hear Mr. Fred Stiles broadcast his well- thought out plan to bring pros- perity back to Grand Rapids. Af- ter Mr. Stiles divulged his plan he requested that his listeners take this proposition up with our city manager and with the city com- missioners. So by this | am com- plying with his request. If I understood Mr. Stiles cor- rectly, his plan is that our city commissioners buy page adver- tisements in our local daily papers in order to boost Grand Rapids and get outside manufacturing concerns to locate here and pay the expense thereof from our taxes. May I, as an experienced advertising man, suggest that if we are to go into such a venture, instead of buying space in our local dailies to boost Grand Rap- ids to Grand Rapids we buy page advertisements in the Detroit, Cleveland and Chicago dailies? Let us advertise in the cities from which we expect manufacturers to come. With all due respect to Mr. Stiles and the Grand Rapids boosters, to me all boosting is useless unless you have something to boost. Let’s stop, think and face facts. If we are to go on such an. extensive advertising spree, what advantage have we to offer that other cities do not have? In saying this | fullv realize that unless one goes off half-cocked with the rest of the boosters, he will be considered by some as dis- loyal to his home city, but that is not the case. | fully appreciate that every dollar | have was made in Grand Rapids and, although | am retired from business, | am still a fairly good sized tax-payer here. I mention this because pros- perity to Grand Rapids means prosperity to me and it gives me goose pimples when I hear boost- ers boosting Grand Rapids by the meaningless, sillv, unbusinesslike slogan, ‘Grand Rapids !s a Good Place to Live.” Why, every city says that same thing and we all know that the only cities which are good places to live are where the merchants and laborers can make a decent living. It bores me to hear our boost- ers everlastingly trying to boost Grand Rapids as an industrial fur- niture city. Boosters seem to be so furniture minded. Of course, that kind of stuff was all right when we old fellows were run- ning around in rompers, but to- day Grand Rapids’ industries are composed of diversified manufac- turing business. For instance, the Michigan Tradesman of Sept. 10 had an editorial entitled, ““Furni- ture No Lenger King.’ The metal industry has advanced to first place and it goes on to say that cur metal industry employs 1 1,- 000 men, while the furniture fac- tories only employ 9,000, and that the wages in the metal indus- tries average 10 cents an hour higher than the wages in the fur- niture factories. And may I ask, if we are in such desperate straits that we have to spend our taxes to adver- tise Grand Rapids, is that not in itself a bum advertisement for Grand Rapids? We should re- member that if we are to appeal to outside manufacturing con- cerns to move their plants here, we will have to talk business in a businesslike way. If we can show them that it is to their advantage Gerrit J. in dollars and cents te move their plants here, we will not have to coax them; they will come in droves. Suppose we advertise a real advantage such as no other city in the United States dares to do by saying that after to day all manufacturing industries locating in Grand Rapids wil be exempt from taxation on their factories, buildings, equipment and contents for a period of twenty years. I imagine at this I hear a groan, but remember unless we cifer some advantage they will not come. If we exempt them from taxation they may come and that would mean jobs for the jobless and business for the merchant. oe Gerrit J. Johnson, The Animus of the Present Peace Talk Grandville, Sept. 23—There is a tide in the affairs of men which taken at its flood leads on to fortune. Admitting this to tbe true of men why may it not apply to nations as well? The gathered councilors at Geneva seem to imagine that war may be abolished for all time through an agreement among the powers of Eu- rope. The dream of a united states of Eu- rope still clutches the ‘minds of a few European statesmen; that number, however, is growing less by degrees until at the present time grave fears are expressed by some that peace and war are equally a necessary part of National character, and that ail the agreements possible will certainly prove futile when the passions of men are aroused over some fancied wrong. All the bargains so far proposed have but the half-hearted support of the diplomats who call them up. Johnson Briand is in disagreement with the British representatives and _ since France and England are two of the important nations to be considered we may expect that a unanimous agree- ment is still a long way off. 'We cannot forget that the world war broke upon the scene at a most unexpected moment, and not until after the most solemn agreements had been made pledging ‘Belgium to neutrality. When war takes place the niceties of the council chamber are brushed aside and the answer to every question is left to the arbitrament of bellowing guns. That Europe to-day is ready to unite in a band of peace that will not be broken is unsupposable. ‘Such a condition simply cannot be brought about. Is it thinkable that when Italy and France cross arguments as to sea power and the like an agreement can be patched up that will hold water? As impossible as that the river Nile will flow upstream. It is pleasing to be friendly of course yet not at the expense of a National loss. Say what you will the whole force of this talk of a united states of Eu- rope is aimed at America. Had you not thought of that, good American citizen that you are? The bitter en- mity lurking beneath the skin of the peace animal as advocated by those European nations is a stab aimed at this country. It isn’t pleasant to know that the great body of Europeans hold for this country the most bitter enmity. Why, you ask, and again why? It -would seem the height of foolishness for those nations we saved from demoli- tion to turn not only the cold shoulder to us, but to plot secretly for our downfall as a nation. These facts are beginning to crop out as the discussion goes on across the water. The Frenchman has it in for the Yankee, even though there would be no French nation to-day had not Pershing and his Yankee troops stood between French despoiling by the great German octopus. Ingratitude of the basest kind is at the bottom of this French hatred of America. It is well known that had not America taken up the cudgels in behalf of France and ‘Britain to-day would find the former at least a de- pendence of Germany. Italy, never in love with France, has secret plans which, when the oppor- tunity offers, she will put into opera- tion no matter how many peace con- ferences have decided otherwise. The human animal is such that not all the agreements in the world can hold him from carrying out a long smothered feeling of revenge for real or fancied wrongs of the past. Mus- solini is not the one to give France the upper hand in any peace bargains that may be concocted. Hatred of all things American dom- inates nine-tenths of the people of Europe to-day. That hatred comes from a mistaken source, yet is none the less venomous, and will surely at some future day lead to another ef- fusion of blood. Right now the cry, ‘“Boycot Amer- ica!” is heard throughout Europe. The times for the laboring class over there are much worse than here and Amer- ica is held responsible in large measure for the same. With the whole of Europe united against’ this country we may expect some unpleasant moments yet to come. There is no laying aside the serious- ness of the _ situation. Although America and England have decided to be good as between themselves, and discard a part of their navies, the dis- armament of the world may not be expected. Arm ‘for National defense. This is going on right now in secret foreign circles and every addition to guns and ammunition is wholly aimed at the United States, a nation which has no real enmity for a single foreign power. Ingratitude is the basest of crimes, and of this nearly all Europe is at this moment guilty. No doubt it will be a sorry day when the dogs of war again bark on sea and land with the Star Spangled Banner flying at the mast heads of a strictly Yankee navy brought into existence through the low down treachery of our supposed for- eign friends. We ghall lie low and watch the maneuvers of our foreign foes. As far lasting peace that is totally impossible as the future will some day demon- strate beyond question. Old Timer. —_+-+___ Blessed are they who have the gift of making friends, for it is one of God’s best gifts. It involves many things, but above all, the power of going out of one’s self and appreciating whatever is noble and loying in another, ? panne A» , a ed September 24, 1930 MICHIGAN TRADESMAN 3 Low Streams as Breeders of Typhoid. The great open spaces each year are appealing to more and more thou- sands. Thanks to good roads and the automobile, the beauties of this Com- monwealth and other states are being discovered literally by millions each season. All of which is most for- tunate, provided certain details have been given due consideration. Too frequently one’s enthusiasm en- gendered by glorious scenery, deep woods and poetic brooks, carries judg- ment out of bounds, sometimes with unfortunate results. For example, a beautiful spring or a romantic-looking well attracts the eye, and without due consideration as to the purity of the water it contains, it is used to quench thirst. That the germ of typhoid fever may be lurking in the cool and crystal clear liquid is entirely disregarded. So- called vacation typhoid as a _ conse- quence not infrequently results. Again, this death-dealing germ is likely to become potent in streams where extremely low levels, occasioned by dry weather, exist. This fact, too, is not fully appreciated. As an illus- tration, but a few days ago a number of typhoid fever fatalities were re- ported the origin of which was direct- ly traceable to the use of a sluggish creek for swimming by a group of campers. While normally, large streams re- mote from sewer outlets, and bubbling creeks, can be used with entire safety the great drought of this year has resulted in hazard which usually does not exist. It therefore might be well for the enthusiastic outdoor persons who are either on a vacation excursion, or who just naturally seek the river and creeks for bathing purposes when they are home, to appreciate that in some sec- tions of Michigan where stream con- ditions are unhealthily low, it is best temporarily to forego this sport unless resort is had to a pool where proper chlorination and modern sanitary de- vices assure security from the typhoid bacillus. G. E. Williams. >> ___ When On Your Way, See Onaway. Onaway, Sept. 23—For the sake of an argument let’s call it summer weather. A few nice showers and the rees and foliage fresh and green. No frosts yet and but a very few leaves showing autumn tints. Farmers hav- ing a splendid time to dig potatoes and get their fall plowing and other work done. How about the hunters? Well, they are right in their glory, too. The lakes and streams are furnishing a lib- eral supply of ducks and hunters are quite numerous, arriving from differ- ent sections. John Shaloy and Tom LaForest were photographed with a nice string of Mallards, bagged the first day of the season; they both show that famous crescent shaped grin. The Onaway ‘garment factory is running full capacity and is rushed ‘with orders, compelling them to run a full day each Saturday, instead of closing at noon, as formerly. An em- ployment advertisement is published in the Onaway Outlook this week in con- nection with a two column write-up of the factory, its methods and in- structions to employes. ‘Manager Beauregard demands good, faithful, reliable help and offers every induce- ment for advancement. The big $100,000 club house being erected at Black Lake by the Maxon for swimming purposes, developing a along this *line corporation is going to be a wonderful structure. The work is progressing rapidly and a large ‘force of men is employed. There will be numerous other ‘buildings in connection, all be- ing supplied with water from flowing wells. When completed a description will be furnished in detail and the premises will ‘become a place of con- siderable conseauence and attraction. The Chamber of Commerce held a very lengthy meeting Wednesday at the Schlienz banquet rooms and irans- acted considerable important business, principally in reference to the purchase of and the re-organization of the Ona- way-Chebovgan fairground property. The City Commission is installing traffic lights at the intersection of State and Dine streets; also publish- ing a new traffic ordinance which takes effect Sept. 22 and woe unto the party who violates its provisions. The city jail is in readiness. Squire Signal. —_+-.___ Dorothy Dix To Speak On Home Furnishings. Dorothy Dix, regarded by millions of women all over the United States as their counselor and friend, through her contributions to the Tradesman for twenty-five years and her daily news- paper column, will tell these women about the value of home in a radio broadcast at the opening of the Style Show period. Her address, reproduced by electric transcription, will be repeated over the 155 stations in all radio station cities in which there are retail subscribers in daytime broadcasts either September 25, the day ‘before the Styie ‘Show, or September 26. In her talk she will say: “If you want to keep your children at home, interested in home affairs, have your home filled with things that they will enjoy. You can’t expect sensitive girls to ‘bring their boy friends into shabby surroundings. Nor can you expect boys brimful of energy that calls for action to stay at ‘home unless there is something there to ex- pend that energy on. “Home isn’t just four walls and some tables and chairs. It is all the inter- ests that make it the center of the family’s life. These must find ade- quate expression in the fittings of the home.” —_+-+___ Passed On To the Echoless Shore. Traverse City, Sept. 20—We again were called upon to lay away one of our charter members to-day, William L. Chapman, who for many years traveled through this section of the State and who was a fine example of the traveling fraternity in principle and good fel'owship. I know you are a good friend of the traveling men and thought you would be interested in this bit of information concerning one of the boys. John S. Ames, Sec y-lreas. U- €. ©. 36) —_2+-.____ Not Even Seriously Injured. A cowpuncher ordered a steak at a restaurant. The waiter brought it in— rare—very The puncher looked at it and demanded that it be returned Fare: to the kitchen and cooked. “Tis cooked,” snapped the waiter. ” “Cooked——””_ said our friend the puncher. “I’ve seen critters hurt worse than that and get well.” WHO? city? WHY? PHONE 6-9325 Who put the pep in the retail stores of this Who kept the store rooms filled? Why so many empty store rooms in this city? WHAT? What became of the clerks and the pro- prietors who conducted the stores in the now idle store rooms? Putting ‘““Commune’’ in Community When will the owners of the empty houses, empty apartments, and empty stores awaken to the situa- tion? THE ANSWER - The answer to WHO - WHY - WHAT - HOW - WHERE - and WHEN is the local merchant. The local merchant puts the pep in the business life of our city. The local merchant kept the store buildings occupied. The local merchant is the employer of hundreds of clerks. The local merchant is the one who supports the local jobber, the local manufacturer, and the local produce merchant. Putting “Commune” in Community Fight and the world fights with you—crawl and you crawl alone. Fight for your local mer- chant, and it will not be necessary to crawl alone—into oblivion — with your empty dwel- lings, empty apartments, empty buildings and empty store rooms. Buy of your local merchant and put the spirit of “COMMUNE.” in community. A. E. Brooks & Co. beliéve now is the auspicious time to strengthen the spirit of unity in com- munity. Believing in this, we are launching on October 3rd a greater campaign for Brooks’ Confections in a hook-up of leading newspapers. We invite the co-operation of the public and merchants of this community—your home, and also ours. A. E. BROOKS & COMPANY “50 Years of Home Ownership—50 Years of Good Candy”’ One of a Series of Advertisements now appearing in Leading Michigan Daily Newspapers. How many additional store rooms will be vacant by spring? How many additional clerks and proprietors will be without jobs? WHERE? Where are the jobber, the manufacturer, and the wholesale produce merchant to sell their product? - HOW? WHEN? empty buildings GRAND RAPIDS 4 MICHIGAN TRADESMAN September 24, 1930 MOVEMENTS OF MERCHANTS. Detroit—Joseph, Sominsky, dealer in boots and shoes at 9671 Gratiot avenue, has filed a petition in bankruptcy. Detroit—The Harroun-Hoffman Co., 5158 14th street, plumbing, has chang- ed its name to E. C. Harroun, Inc. Detroit—Charles R. Cornfield, dealer in boots and shoes at 1150 Mack avenue, has filed a petition in bank- ruptcy. : Detroit—Benjamin Barnett, dealer in boots and shoes at 7850 West Vernor Highway, has filed a petition in bank- ruptcy. Detroit — Arkin Bros., Inc., 5239 Trumbull avenue, has changed its name to Arkin Brothers Food Distrib- uting Co. Detroit—The Michigan. Co-Opera- tive Wool Marketing Association, has removed its business offices to 221 North Cedar street, Lansing. Jackson—The Horne Funeral Home, 1613 Francis street, has been incorpo- rated with a capitalization of $1,000, $500 of which has been subscribed and paid in. Ionia—The Ionia Dorlexa Building Corporation, 201 West Main street, has been incorporated with a capitalization of $50,000, all of which has been sub- scribed and paid in. Charlotte—R. Howard Mate, who came to Charlotte four or five years ago and bought the H. R. Sylvester furniture stock, will retire from busi- ness and close the store. Detroit — The Michigan Plumbing & Heating Co., 5736 Chene street, has been incorporated with an authorized capital stock of $5,000, $1,000 of which has been subscribed and paid in in cash, Ann Arbor—The Ann Arbor Grain & Feed Co., 212 South First street, has been incorporated with an authorized capital stock of $25,000, $19,000 of which has been subscribed and paid in in cash. East Detroit—The Schroeder Fuel & Supply Co., fuel and building materials, has been incorporated with an author- ized capital stock of $2,500, all of which has been subscribed and paid in in cash, Pontiac—An involuntary petition in bankruptcy has been filed against Sol. Manes, retail dry goods dealer, by Irwin Cohen, representing Rice & Ash, $5,011; Broder Bros., $160; Levin Glove Mfg. Co., $63. Detroit—The Unik Distributing Co., 4421 Chene street, has been incorpo- rated to deal in cans and other con- tainers with an authorized capital stock of $20,000, all of which has ben sub- scribed and paid in. Negaunee—George Komidas, who has conducted restaurants in Ishpem- ing and Marquette for the past fifteen years, has opened a restaurant in the Elliott building, which has been re- modeled and redecorated. St. Joseph—The Peerless Track Co., Ann street, has been incorporated to distribute tractors and power appli- ances with an authorized capital stock of $15,000, all of which has been sub- scribed and $6,000 paid in in cash. Detroit—The Dairy Products Con- tainer Co., 3-164 General Motors build. ing, has been incorporated to deal in containers for milk and cream with an authorized capital stock of $1,000, all of which has. been subscribed and paid in in cash. Howell—The Livingston Cut Rate Co., 307 East Grand River avenue, has been incorporated to deal in dry goods and clothing for women and men, with an authorized capital stock of $2,500, ali of which has been subscribed and paid in in cash. Detroit—Thomas & Forsyth, men’s clothing and furnishings, sports goods, etc., 2473 Woodward avenue, has merged the business into a stock com- pany with a capital stock of $10,000, $2,000 of which has been subscribed and paid in in cash. Holland — The Furniture Factory Sales Rooms, Inc., River avenue, has been incorporated to deal in furniture and household goods at wholesale and retail with an authorized capital stock of $50,000, $41,250 of which has been subscribed and paid in. Detroit—The Basil J. Hackett Coal Co., 14799 Meyers Road, has merged its business into a stock company un- der the style of the B. J. Hackett Fuel & Supply Co., with an authorized cap- ital stock of $3,000, all of which has been subscribed and paid in. Detroit—Birtch Controls, Inc., 1311 Terminal avenue, dealer in gas ther- mostats, gas appliances, has been in- corporated with a capitalization of $10,000 preferred and 1,000 shares at $1 a share, $11,000 being subscribed and $10,000 paid in in cash. Detroit—Abmak, Inc., 416 Stephen- son boulevard, has been incorporated to deal in chemicals, chemical prod- ucts and merchandise made of metal, glass and wood, with a capitalization of $5,000, $1,.020 of which has been subscribed and paid in in cash. Detroit—The Fehl Furniture Co., Inc., 8712 Gratiot avenue, has been incorporated to deal in furniture, household furnishings and electrical goods at retail with an authorized cap- ital stock of $150,000. $77,000 being subscribed and $10,000 paid in in cash. Pontiac — Involuntary bankruptcy procedings have been filed in the U. S. District Court at Detroit against Grays, Inc., women’s ready-to-wear, by Fred- erick B. Darden, attorney, representing Flora Dora Costume Co., Inc., $221; P. Kalika, $160; L. Sarodnik & Co., $49. Detroit—The Parker Sales Co., 4461 West Jefferson avenue, has been in- corporated to deal in food products with an authorized capital stock of 1.500 shares at $2 a share and 2,500 shares no par value, $3,000 of which has been subscribed and paid in in cash. Muskegon—The Snowhite Baking Co., 318 Apple avenue, has been incor- porated to manufacture and sell at wholesale and retail, bread, pastries, and food products with an authorized capital stock of $75,000 preferred and 2,000 shares at $1 a share, of which amount $69,810 has been subscribed, and $39,810 paid in. Lansing — The Home Dairy Co., which conducts stores in Flint, Jack- son, Pontiac and Saginaw, has opened its largest unit at 319-21 South Wash- ington avenue. J. J. Englehardt, for- merly manager of the Saginaw -store is in charge, with a staff of 100 em- ployes. A lunch counter and cafeteria is conducted in connection with the store. Detroit—G. M. Dwelley. Inc., 505 Curtis building, manufacturer and deal- er in health equipment, games and amusement devices, has merged the business into a stock company under the same style with an authorized cap- ital stock of 1,000 shares at $53 a share, $53,000 being subscribed, $33,- 952.56 paid in in cash and $14,951.54 in property. Charlevoix—Miss Adeline S. Holley, owner of the Holley Gift Shop, 309 Bridge street, died Sept. 15, at the Ann Arbor University Hospital where she was being treated for a general break down and pneumonia. Miss Hol- ley opened her gift shop in 1922 and was very successful from the start. Manufacturing Matters. Detroit—The Stewart Brown Corpo- ration, 10571 Grand River avenue, has changed its name to the Brown Steel Corporation. Tecumseh—Horace Brewer & Co., manufacturer of clay working machin- ery, has increased its capital stock from $250,000 to $500,000. Detroit—The Enterprise Tool Cor- poration, 1552 East Philadelphia avenue, has changed its name to the Enterprise Tool & Gear Corporation. Alpena—The Alpena Cranberry Co., 111 First street, has been incorporated with an authorized capital stock of £1,060, all of which has been sub- scribed and paid in. Porty Huron—The Midland Wire Co., Moak and 24th streets, has been in- corporated with an authorized capital stock of $100,000, $50,000 being sub- scribed and paid in in cash. Detroit—The B & L High Compres- sion Spark Plug Co., 9020 Bryden street, has been incorporated with a capitalization of $25,000, $21,220 being subscribed and $16,640 paid in. Detroit—The New Tire Cover Co., Inc., 2205 Dime Bank building, has been incorporated to manufacture and sell tire covers with an authorized capital stock of $25,000, $5,000 of which has been subscribed and gaid in. Detroit—Curtis, Layle & Co., 2842 West Grand boulevard, has been in- corporated to manufacture and sell fire extinguishers, with an authorized cap- ital stock of $10,000, $3,000 of which has been subscribed and paid in. Luce—The Luce Manufacturing Co., has been incorporated to manufacture auto and truck bodies and do metal stampings, with an authorized capital- ization of 20,000 shares at $10 a share, $200,000 being subscribed and paid in. Pontiac—The Savinac Sales Co. of Michigan, Riker building, has been in- corporated to manufacture and sell cleaning devices and parts, with an authorized capital stock of 1,000 shares at $33.33 a share, $10,000 being sub- scribed and paid in. Detroit—The American Horseshoe Pitching Products, Inc., 751 Fifteenth street, has been incorporated to manu- facture and sell material for the game of horseshoe pitching, with an author- ized capital stock of $50,000, $10,000 of which has been subscribed and $1,000 paid in in cash. Detroit—The J. F. Warren Sales Co., 2563 Union Trust building, has been incorporated to manufacture and deal in tools with an authorized capital stock of fifty shares of A and 100 shares of B stock at $100 a share each and 150 shares no par value, $10,- 000 being subscribed and paid in. a Different Sign in Window Display. A Colorado grocer has a frame in one corner of his window. Each night before he leaves he places a different sign in this frame. For his subject he always selects something timely. For example one read, “Snow and colder, papers say, lay in groceries here to- ,day.” Each sign is tied up in some way with his grocery stock. People have become accustomed to look for his sign. It’s mighty cheap advertising. > + <2 Nuts—What happened following the announcement of opening prices on California shelled almonds last Monday was more or less a repetition of the naming of prices on nuts in the shell. Buyers agreed that the shelled basis was low, that it practically cut off ac- tive competition with foreign almonds, and, that on the basis named by pack- ers, a favorable selling range was es- tablished. Nevertheless, there was not the rush to confirm tentative contracts which had ‘been expected and, while the nuts were ultimately taken during the course of the week, the same vol- ume of business might easily been done in forty-eight hours under normal marketing conditions. The job- bing demand for all nuts in the shell have was adversely affected all week by warm weather. Consumer demand was not what it should have been, while local and interior jobbers are still inclined to ‘buy conservatively. There are plenty of orders coming in but they are generally for small amounts and are often repeated. Brazil nuts are -regarded with much more con- fidence by importers and goods are being taken, which is gradually cut- ting down the supply available for domestic outlets. Pickles—While weather at the end of the pickle producing sea- son were more favorable than in the earlier part of the year, no material change in the situation at primary points has occurred. The crop is short and will not turn out to be more than three-fourths of normal. Picklers are firm in their views and where buyers are not anxious to make important commitments, packers are not pressing them by making special concessions. Sauerkraut—New pack bulk and conditions canned kraut, where available, is in - better demand, although the weather has not been particularly favorable for consumption. Jobbers are making more extensive replacements, but are still conservative in their commitments. Vinegar—The consumer demand is on the increase, which makes the retail and jobbing outlets more active. Stocks available are not heavy and are being kept low until new crop is avail- able. The market at primary points shows no change, auntannenall L | i Se te te September 24, 1930 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 5.20 and beet granulated at 5c. Tea—During the coming week it is expected that some announcement will be made concerning a change in the method of distribution of tea. Hereto- fore importers have jbeen carrying large stocks from which the jobbers and retail trade were supplied. This policy has been going on for several years, but present conditions in the market of late have been such that importers propose to shift some of the burden of carrying stocks on the shoulders of both jobbers and retailers. In other words, it will evolve itse‘f into a plan whereby the trade will have to anticipate requirements and order in advance. This method, which will be followed by all importers, will aid materially in helping them to re- duce stocks, Coffee—The market for Rio and Santos coffee, green and in a large way, both spot and futures, closes the week substantially unchanged from a week ago. There have been both ad- vances and declines since the last re- port, but they about neutralized each other. Brazilian support forced the market up about 25 points on future coffee, but they were soon lost. The situation is in no way improved as compared with a week ago. Mild cof- fees show no change since the last re- port. Jobbing market on roasted cof- fee is about unchanged for the week. Canned Fruits—The demand for ad- ditional blocks of canned foods for later outlets is restricted as it always is at this season of the year. In the fruit division, ‘the California peach pack is the dominating factor. Canning is be- ing completed, but no real line on pro- duction is possible, other than the as- surance of the principal canners that the output has been kept close to the agreed maximum of 13,000,900 cases. The difference, one way or the other, is regarded as immaterial, and, while there was a large supply of raw ma- terial, peaches cost more than the price set by grower and canner. Selective buying resulted in a uniformly high grade pack. Where shortages occur are in the low grades. Some of the smaller canners have been forcing sales and have been cutting under the mar- ket which ‘has made an unsettled mar- ket, but the larger interests have shown confidence in the future course of the market and they have been holding firm, awaiting the closing of actual Operations, the announcement of the exact pack and a more favorable sell- ing period when distributors are ready to do ‘business. The importance of the peach pack as a marketing factor is shown in the effect this commodity has had on other fruits. It has tem- porarily quieted the whole line. Canned Vegetables— Major vege- tables have only one headliner—toma- toes. Pea trading for the time being has ‘been done, and in the present quiet market the article rules steady to firm at primary points. An issue of the corn market is not being made until the pack is in the can and the canner knows how much he will have and how his gradings will work out. Stand- ard corn is firmer than it usually is at the end of canning, as stock to actu- ally grade was not produced in its usual abundance in the States which run to that pack. The tomato market has been peculiar, as Southern canners tatked bearishly, but meanwhile, show- ed a disposition to seek business. Not until the close of last week was there any definite evidence of genuine con- fidence. Canners are withdrawing of- ferings and are demanding higher prices, particularly for No. 10s. From all accounts, it will be hard to find well-colored, large-sized tomatoes this season. Dried Fruits—Jobbers all over the country have but nominal interest in offerings for prompt or nearby ship- ment, and with plentiful supply of dried fruits, independent packers have been inclined to force sales, causing an easy undertone throughout the list. Raisins are irregular in prices among the various packers. ‘Some of the larger packers are holding out for a more favorable selling period, and it is’ understood that Sun-Mzid is devoting most of its attention to its carton busi- ness to allow the bulk market to get in better shape. It is a buyer’s market at the source, with rather limited trading. Offerings of large Santa Clara prunes are narrowing. Assortments are being reduced on the ‘big counts and strength is shown in consequence. Sizes below 50 drag and are not in much demand. Apricots and peaches are both easy, with little business passing. Spot stocks are being increased by new ar- rivals, but a considerable part of the goods coming in ‘thas been sold to ar- rive and there will be no chance to pile up an accumulation for several weeks, since stocks on the Coast have been conservatively acquired. Despite the moderate spot demand, the market was steady in tone all week, without im- portant price changes. Canned Fish—The fish line has been influenced by the salmon market, Re- cent neglect of salmon on the Coast has been felt in other offerings, with the added factor of no important con- sumer outlets to offset the lack of in- terest in primary markets. Pink sal- mon is the big seller at retail and sock- eyes are also moving better than in talls in which sockeyes have been on a relatively higher ‘basis, but this phase of the market is not spectacular. None of the other fish offerings is as prom- inent as salmon at the moment. Salt Fish—As intimated in previous reports, American shore mackerel has advanced and is now available only on a firm basis, without free. offerings. Stocks in all quarters are reported to be light. Fillet is being promptly sold and advances amounting to about 20 per cent. have occurred during the course of the week. New Holland her- ring will be. available soon, but high prices are anticipated on the first of- ferings, due to a shortage of 200,000 to 300,000 barrels in. the early catch in the North Sea. A lower ‘basis is an- ticipated later when fish caught in late September are available. Other lines of salt fish are without special feature, although the general demand is better.” Retailers and wholesalers are stocking up for their usual fall outlets. Beans and Peas—The market for California limas has dropped during the week on account of receipts from . the West. Pea beans are also easier for the week, and there has been some shading off on red and white kidneys. Blackeye peas are also weak and neg- lected. Cheese—Demand for cheese has been rather quiet during the past week, but as offerings are light, prices have been steady. Rice—The plentiful supply of Pro- lific and the disappointing quality has made a rather s!ow market on that type. Blue Rose will soon appear and with its advent upon the market, rice handlers expect to see a broader en- quiry through the domestic and export channels. ‘Rains have delayed ‘harvest- ing throughout the South, creating a firmer tone on available offerings, as well as resulting in a withdrawal of general offerings. Millers look hope- fully upon the situation, counting upon a steady domestic movement. Syrup and Molasses—Stocks of good quality sugar syrup are low. The mar- ket is steady without change in price. Compound syrup is also steady, with quiet buying. Molasses shows no change since the last report. —_+~-+___ Review of the Produce Market. Apples—Current quotations is as follows: ‘ransparents, U.S. No. J... $1.25 Sweet Bough, U. S. No. 1 -2____ 1.75 Byehess: No.) 2900 29 Duchess, Commercial __-----.2_ .50 Wealthys: No. } 00 1.25 Wealthys, Commercial __--_-_-- 85 Cookine Apples _.... =. 40 Maiden Blush, No. 1 -___________ 1.00 Pippins, Baking: 200200 1.50 Wolf River, Bakers 2. 1.50 Bananas—5@5'%c per lb. Beets—40c per doz. ‘bunches for home grown; $1 per ibu. for fully ma- tured stock. Butter—Early in the week the mar- ket for fine creamery moved up about lc per pound. That is the only change since the last report. Demand is fair and regular, with only moderate offer- ings. Undergrade butter is not wanted. Jobbers hold 1 Ib. plain wrapped prints at 4lc and 65 Ib. tubs at 40c for extras and 39c for firsts. Cabbage—Home grown 75@85c per bu. , Carrots—40c per doz. bunches for home grown; $1 per bu. for fully matured stock. Cauliflower—$2 per crate for home grown, Celery grown. Cocoanuts—90c per doz. or $6.50 per bag. Cranberries—Early Black are now in market. They command $3.50 per % bbl., of 25 Ibs. Cucumbers—No. 1 home grown hot house, 90c per doz.; No. 2, 40c; out- door grown, $1.25 per bu. conumands 40@60c per bunch for home Dried Beans—Michigan jobbers are- quoting as follows: fb. Rea, Beans o2 6500 $7.25 Light Red Kidney __--..._.-__ 8.15 .Dark Red Kidney ___.-_-_____-= 8.15 Eggs—The market is demoralized on account of other markets having dropped to 20c. Grand Rapids jobbers are paying 25c for choice stock, 22c for general run and 15c for pullet eggs. Grapes—$1.60 for Calif. Malaga; $2.50 for Calif. Tokay; $1.75 per dozen 4 tb. baskets for home grown Con- cords, Niagaras'and Wordens. Green Corn—25c per doz. for Mich- igan grown. grown, 30c Green Onions—Home per doz. Green Peas—$4.50 for 50 Ib. crate from Calif. Honey Dew Melons—$1.75 for Jum- ‘bos and $1.50 for Flats. Lettuce—In following basis: Imperial Valley, 4s, per crate __$5.50 Imperial Valley, 5s, per crate ---~ 5.25 Outdoor grown, leaf, per bu. -___ 1.00 good demand on the Lemons—To-day’s quotations are as follows: $O0> Sunkist 20303 $7.00 S00 Sunkist’ = 7.00 goo Req Balh2 oo. 6.00 S00 Red Ball 20.2 ee 6.00 Limes—$1.50 per box. Oranges—Fancy Sunkist California Valencias are being offered this week on the following basis: V6 $7.50 Me 8.25 Wo 2 8.75 PE eee 9.00 M6 9.00 Deg 9.00 6 9.00 5. es 7.50 Onions—Spanish from Spain, $2.75 per crate; home grown yellow in 100 Ib. sacks, $1.75; Calif., white in 50 Ib. sacks, $1.50. Osage Melons—Michigan Osage are now in market selling as follows: 12 by 12) $2.00 EE by Pls ee 1.275 1Q by FQ 1.50 Parsley—50c per doz. bunches. Pears—Home grown Bartlett, $2.25 per bu. Peaches—Prolifics, South Haven and St. Johns are in ample: supply on the basis of $1.50@2 per bu.; Elbertas and Hales fetch $2@2.25. Peppers—Green, 50c per doz. for California. Pickling Stock—White onions, $1.25 per box; cukes, 20c per 100 for small; $2 per bu. for large. Plums—$1.75 for 4 basket crate from Calif. Apricots, $2.75; home grown Burbank are now in market, com- manding $1.25 per bu.; Lombards, $1.50 per bu. Pieplant—$1 per bu. for home grown. Potatoes—Home grown, $1.60 per '‘bu.; Wisconsin, $2.85 per 100 Ib. sack; Idaho, $3.50 per 100 Ib. sack. Poultry—Wilson & ‘Company pay as follows: Heavy fowls 2-020 Be Bight fowls =. a 13¢c Radishes—15¢ per doz. bunches of outdoor grown, Spinach—$1 per bu. String Beans—$1.75 per bu. for home grown. Summer Squash—$1.50 per bu. Tomatoes—$1.25 per bu. and 75c per % bu.; 20 th. baskets 50c. Turnips—$1 per bu. for new. Veal Calves—Wilson & Company pay as follows: WaMey oe l6c OOON 13c DROUIN Ilc POOR Ss aasca UC 6 MICHIGAN TRADESMAN September 24, 1930- IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. This letter shows what can some- times happen to a business man who cashes checks for strangers: We operate three stores and are in a district where there have been many lumber camps operated. We have been forced to handle a lot of the different lumber companies’ checks in payment for labor, etc. Our: nearest bank is . twenty-two miles from here, so we have ‘been cashing a lot of checks be- cause of the trade it brings to our vari- ous stores. Albout the 5th of February, 1930, a former employe of the Standard Oil Co. came into‘our store at Orr, with the local constable, wanting to cash a $350 check drawn to his order, claim- ing he was leaving town at once and wanted it cashed. The bank being closed, etc., the writer advised we didn’t have enough cash on hand to cash it then. He left, and ‘had tried other places, but they didn’t have as much cash as we did. 'We were busy and getting cash right along, so we advised him we might have enough later. Everybody believed this fellow to be honest, etc., he being well known here, but the writer did not know him. So he came back again in about an hour, with the local Standard Oil Co. agent, named George Lehto. We had enough cash then, so the writer looked at the check and identified the signa- ture and check of the lumber camp as all right, as we have cashed many of his checks. This party, who was named Smith, endorsed it. It was drawn to his order and’ was signed bv an uncle of his, who was connected with the lumber camp. The writer then requested Mr. George Lehto to endorse his name after 'Smith’s name. About two days later we were advised that Smith had ‘broken into his uncle’s office and taken some ‘checks previous- ly signed by this uncle and made one out in his favor for $350. The uncle admits that he made a practice of sign- ing checks in advance, for the camp clerk to make out later for the men. These checks were made out with a typewriter, the usual way, and were in this stvle acceptable to the bank. The check which Smith stole and filled in is exactly the same as other checks we had cashed, so we did not hesitate cashing it, as far as the uncle’s signa- ture ard reputation ‘were concerned. We took this check to an attorney. He filed a complaint against the uncle and George Lehto, and now our attor- ney has returned the check and ad- vises that nothing can be done against the uncle, and that a judgment can only be gotten against George Lehto, but Lehto’s attorney claims. that the, George Lehto, only endorsed the check for identification. He wrote only his name in ink. Our attorney also ad- vises that a judgment against Lehto is too slow a process of getting any- thing. Smith left town and cannot be located. The camp clerk told the writer he discovered the theft about an ‘hour later, and while there were at least six cars around the camp he did not care to trail Smith. He knew where he went to cash the check, etc. Our attorney did not see any remedy against the uncle, as he mentioned that the law gives no remedy against the maker of signed blank checks that are stolen, We would have been able to produce miany witnesses to the effect that this Smith made a habit of being around the camp. office, and. kept company with his uncle. All advice regarding this case. will, be appreciated, as we feel that we have. a case against George Lehto, the: séé- ond endorser, and also that negligence on the part of the uncle can be proven. . ° B, Readers of these articles may have noticed that where somebody sends in a story of a piece of thard luck, like this, I have a very mean ‘way of telling him—too late, of course—how he might have avoided the hard _ luck, whatever it is. I shall do the same thing to this correspondent, for ‘his benefit and the benefit of anybody else who may ‘be asked ‘by a stranger to cash a check. If F. E. B. had simply called wp the maker of this check and asked him if it was all right, the whole thing would have been avoided. No check ought ever to ‘be cashed for a stranger, particularly for a sum as large as $350, without a check-up or guarantee of some sort. For instance, sometimes. a stranger ‘comes into you to have a check cashed. He will have a mutual friend ca!l up to say he is all right. When this happens, I should ask the friend, if he is responsible, to endorse the check before it gets to you. You will be surprised at the large number of friends who will refuse to back their recommendation in that way. Well now let’s see about this case. Where a man makes out a check in blank and leaves it around, and some- body steals it, fills it in and cashes it, the maker is liable for it or not liable for it, depending on circumstances. He is not liable if he used proper care in safeguarding his signed checks so that a thief could not get hold of them. He is liable if he carelessly left them around. Of course, I don’t know what the facts are here, but the fact that the thief had to break in the office to get the checks doesn’t look like carelessness. If the check book, with signed checks in, was left lying on the desk, however, so that anybody gain- ing access to the room could lay his hand immediate'y on a signed check, it would in my judgment be negligence so as to make the maker liable. And if in such a case the maker was guilty of any other carelessness which made it easier for a thief to pull this off, he is also liable. It seems gross negligence to me for a clerk to do nothing though he knew of the theft an hour after it had happened and also knew where the thief had gone to cash the check. It was clearly his duty to warn this correspondent, if he had the information in time to do it, as it seems he had. If this was negligence on the clerk’s part, then the maker of the check, who was the clerk’s em- ployer, is responsible for it. Of course the correspondent can sue the endorser here. The latter’s plea that he signed simply ‘for identification is ‘worthless unless he had an agree- ment to that effect with the corre- spondent. Elton J. Buckley. [Copyrighted, 1930.] —_+ 2 -___ Marked Gain in Chinaware Orders. A scarcity of desirable merchandise available for immediate delivery has developed in the popular price china- ware field in the last few days. Offers of special prices current two weeks ago have ‘been ‘withdrawn by producers and prices are now firming at profitable levels. Some manufacturers claim to be a month or more behind in produc- tien schedules while others are two and three weeks behind. Dinnérware made up in peach shades with platinum trimmings and small floral decorations leads the demands in the low-end goods. ——_+~-<.__— The man who knows the most brags the least. 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For modern, sanitary, lasting, flexible store equipment, use Terrell’s. — LET US HELP YOU MODERNIZE YOUR STORE — TERRELL’S EQUIPMENT COMPANY GRAND RAPIDS, MICHIGAN September 24, 1930 Lost in the Fog. Waiting in a wayside grocery store, one evening, to make some purchases near the hour for closing, the clerks all were still busy waitirig on trade. Among the customers two world war boys were waiting, too. Yes, they were “soldyers,” although not wearing the. uniform. One was bent, having suffered an injury to his back. The other, a big strapping fellow, wore an empty coat sleeve. He had given his good right arm over sea for the cause of humanity. The first one passed through the crowded store to where the proprietor was busy with a cus- tomer and called out, “Why, how-do Samuel,” in a sort of chummy way, then laughed so silly, giving a_hic- cough, as only those intoxicated do.” Bill and I were doing fine,’ leaning against the counter, “fine, until we got lost in the fog—lost in the fog the other night,” he confided, yet loudly enough so all of the customers could hear. Lost in the fog! Job gone and brain fogged with some alcoholic concoction, muscles shaking, tongue thick, will power weakened, drifting—where? The tragedy of a big steamer one night when I was in Seattle came to my mind. Early in the evening a dense fog hung low over Puget Sound and far across the city. All night long we could hear the “harbor bell” sounding “This tay, this way!” and the fog horns, blowing, ‘blowing, blowing. The next morning the Seattle newspapers told the story—that a large useful ocean flyer had drifted in the dense fog past the bell buoy, far out and had crashed against the rocks. Nearly all on board were lost. Lost in the fog. In conversation with a Spanish war veteran who cited the deplorable con- dition of the youth of our land—drift- ing in the fog of alcoholism to the rocks of blighted lives and death, he stated: “The open saloon was better than the way things are now.” “One can get what he wants to drink now most anywhere. Within a half hour, right now, I could have any amount of liquor I wanted if I had the money to pay for it,” he boasted. “Yes, it would be much better to have the open saloon again.” “IT don’t agree with you,” I flared. “Oh, you can’t tell me anything about the open saloon. What do our young people know about the open saloon? Nothing. I tell you the folks who advocate the open saloon as a better condition for these days do not know anything about the conditions that ex- isted in those days—those days when the saloon door swung open wide for our young men to enter and lose not only their money, but every inch of manhood they possessed. Lost in the fog. “No, don’t say open saloon to me,” I lived at that time in a village of 600 folks. A good farming country all around. Two saloons prospered on the profits the farmers made. On-op- posite sides of the street there was a constant line of men going from one to the other when there was a crowd in town. As a young girl in ‘school I doubt if there were many times I passed along the main street but there was at least one man drunk, stagger- ing along the walk or across the street. MICHIGAN TRADESMAN On Saturday nights the villagers al- ways expected a drunken brawl. Two families with a feud were upheld by two factions that were sure to bring it about—one or the: other. Often ending in a hand to hand fight in the roadway between the saloons. There was many a child barefoot in school because the money that should have been used to buy shoes and many other necessities the father had spent in the open saloon. On reaching high school age, my family moved to another village, one of 1,800 folks; where they had voted the saloon out for thirty years. Year by year the question, saloon or no saloon, was an issue at every village election for thirty years. There was a large W.-C. T. U. organization, also a strong Good Templar’s lodge in the village and the prohibition sentiment agitated by those organizations helped to keep the fire burning in the con- science of the populace. The first Sunday evening I was in that village I attended a Christian En- deavor meeting in the Baptist church. A young girl eighteen years old led the service. She had lived all her life in the village. The topic under dis- cussion was: “Daniel’s Purpose,” a temperance topic. In her remarks the leader made the statement that she never had seen a person intoxicated. [ could hardly believe her, yet I was in that village—a clerk in one of the stores—on the streets every day—and I was there six months before I saw a drunken man and then he was a sales- man who had come in from a city nearby. Quite a contrast. The time came in that village, when the wet element electioneered at the Spring election and put in their men— officers who favored the open saloon. A saloon was opened on main street among the other places of business. It was legalized. The proprietor placed it there to make money. He had to have patrons. Some mother’s sons were enticed by the wiles and associa- tions which always come with the open saloon. It was not long before a dif- ference in some of the young business men about town was noticed. Some who had been previously, so manly and trustworthy and respectable were caught in the trap. They began to drift. Everything that makes life dear began to disappear—intellect, manhood, even their homes wrecked. The temperance question has been a big problem all through the ages from the time of Noah on down through the years. It is a big problem now. But with the modern means of transportation and the number of lives lost because of drunken drivers of au- tomobiles, how would the open saloon be any solution to the problem? Surely those who advocate the swinging door of the licensed saloon never had any very deep experience with it and do not understand the con- dition that existed in those days. Nim Hathaway. ——_>+>____ In true leadership a fight is usually the last resort, consequently a leader does not court a fight, but always has the courage and willingness to put up a clean fight when the situation de- mands it. Ma kelt Easy to Buy! HE MONARCH WAY-—See It in Glass, Buy It in Tin— makes a store’s interior most inviting. More than 40,000 independent retail merchants are profiting because they know women like to buy where shopping is a pleasure. Study the above photograph. Write for particulars. Just say “Tell me about The Monarch Way.” You won’t regret it. REID, MURDOCH & CO., P. O. Drawer RM Chicago, Ill. Branches: New York, Boston, Pittsburgh, Wilkes-Barre, Tampa, St. Louis, Jacksonville, Los Angeles, San Francisco MONARCH QUALITY FOODS. 5 BIG REASONS Why You Should Push STANDARD BRAND Products 1i—Prompt Service and fre- quent deliveries. 2—Small stocks — properly regulated require small investments. 3—A reputation for fresh- ness with every product. 4—Nation - wide adver- tising. 5—Quick turnovers and Quick Profits. waiting for you Royal Baking Powder has been used by gen- erations of customers. They insist on Royal, the only nationally distributed Cream of Tartar Baking Powder. Royal Baking Powder is backed by a great national advertising campaign in the leading , women’s magazines throughout the country. Tie up with this adver- tising and get your share of the profits. ROYAL Baking Powder Distributed by Standard Brands Incorporated SLOW TO RECOVER. Merchandise activities continue to furnish the best reports available from trade and industry as a whole. It is question, of course, just how far these activities can progress without real improvement in the large employing industries which so far appear to be ‘making little headway. This is indi- cated by another recession in the weekly business index, which has drop- ped below the previous low point in this dpression and is now very close to the bottom registered in the 1921 slump. As further evidence that the turn- ing point in this reaction has not yet, perhaps, been reached comes another break in commodity prices. While prices do not have to turn up before business improves, but usually follow the recovery, the present circumstances suggest that a degree of price stability must be attained before industrial op- erations will increase. The decline last week in the Annalist weekly price in- dex more than canceled the fractional increases of the preceding three weeks and all but the food product and chem- ical groups were lower. The index stands at 124.3, as against 147.7 a year ago. Employment figures for August for the country as a whole disclosed a drop of 2% per cent. The reduction in payrolls has been steeper, due to the extensive part-time operations. Steel activity is maintained, but is not making its usual gains for this time of the year. Automobile output has been reduced further. Building contract awards this month are running a little better than in August, but some 25 per cent. under a year ago. As the situation shapes up, the crit- ical fall month is all but closing with- out the gains which would point to much in the way of real business re- covery. INDUSTRIAL PURCHASES. A. secret meeting was reported to have been held in Washington recently under Govrenment auspices at which industrial leaders were sounded on the possibilities of increasing their purchas- es of raw materials where stocks were low and prices near bottom. The sug- gestion was understood to have come from the President and was also in- terpreted as one of a series of moves by which it is hoped to “talk up” business recovery before the fall elec- tions. Following this meeting there have been references here and there to an improved demand for manufacturing materials and also to a more wide- spread recognition of the advantages to be gained in stocking up for the future at present bargain values. In the main, however, replenish- ment of raw materials on a sizable scale is still in the discussion stage if reliable reports from industry and the movement of prices are any criterion. Manufacturers have fashioned their operations as strictly along hand-to- mouth lines as their distributors. Price- easing is still the order of the day. The reasons for hesitation are evi- dent: Markets have not shown suf- MICHIGAN TRADESMAN ficient improvement to warrant large- scale buying on the one hand and, on the other, stocks of raw materials of almost every description are still top- heavy and disclose heavy increases over a year ago despite the fact that business activity is much reduced at this time. It will take more evidence of better prospects than is now at hand to push the buying of raw materials, much as sentiment or political prospects might be improved even by an artificial pur- chasing movement, SHORTAGE OF FEED. The real consequences of the sum- mer drought have now been reduced to something like certainty and may even be measured by the pound. Sec- reary of Agriculture Arthur M. Hyde has completed a survey of the twenty- eight states most hurt by the dry weather and discovers that the farmers are short of winter feed for their stock by about 990 pounds per animal. He recommends the use of the wheat sur- plus for winter feeding but doubts that this will be sufficient to meet the shortage. The average city dweller is likely to be hazy as to how.a drought takes its toll, His first impulse is to suppose that foodstuffs will be scarce and ex- pensive and that somebody may even go hungry. But the farmer considers drought most seriously as it affects his chances of carrying over the winter. If he cannot feed cows and horses, he may be compelled to sell them in an unfriendly market, which means not only loss but the dissipation of his es- sential capital and the breakdown of his business. The immediate problem before the farmer and the Department of Agri- culture is to find feed for live stock in the states which lost their crops in the drought. Credit must be found for the farmer to buy what he was unable to raise this summer, so that he may have a chance to recover in a more fruitful séason. It would be a major calamity to the whole country if hard times this winter should compel many farmers to sacrifice the live stock which is the evidence of their success and an essential of their business. CENSUS RETURNS SOON. With the appearance shortly of the first reports on the distribution census, conducted for the first time this year, promises are made that a fund of in- formation will be placed in the hands of business interests that will go a long way toward remedying our over- production evil. The data will cover every type of distributor and set forth sales, expenses, salaries, credit opera- tions and other details. Those who have directed the survey believe that the whole distribution sys- tem is in the midst of major changes brought on by developments since the war and that the census should go a long way toward straightening out the tangle now evident on all sides. Possibly the hopes of these experts may be justified in a measure since the more economical means of. mar-. keting various products should be in- dicated. The huge waste in distribu- tion is undoubtedly a burden that bears heavily on industry. Once this waste is reduced and a shorter and more ef- ficient path marked out for products in their movement to consumers, the more likely it is that prices will be lower, consumption increased and pur- chasing power advanced. From the retail standpoint, the cen- sus will prove invaluable if order is brought out of the prsent chaos where- in new competition is springing up overnight as one type of store or dealer takes to selling what specialized in. another has THE MOOD OF AUTUMN. Summer has lately taken leave of this part of the world, not with any flurry of farewell but as silently as sunset color fades from the sky and is re- placed by the somber tints of evening. It is not that midsummer heat is ended, for hot days will return to deny the calendar and the sun still rides high at midday. But there is a new tint in nature’s fashions and a new note in the orchestra of the fields. The full green of summer is a little drab with weariness, the meadows and hedges are still bright with color, but their gayety is mature and middle-aged. The woods-are growing silent, as though waiting word from winter; the fields are noisy at night with insect music, but their tune is in minor key. And over all lie the mists of autumn like fairy smoke, a veil of thin blue to match the mood of the dying vear. After the gay and garish summer, this is a season of quiet loveliness, a little sad but without any touch yet of winter’s tragedy. There is a mood to match it in the lives of men, when the strenuous life is over, but when there is still time for the quiet pleasures of contemplation, of mellow memories and and kindly company. The heat of the day is no longer troublesome, the night is not yet threatening. It is a time when life yields its best awards, as the harvests ripen and are gathered in the slanting rays of autumn’s sun, EYES WHICH WERE NOT LOST. Much is said concerning the loss of eyesight from industrial accidents. It is doubly gratifying, therefore, to hear of the saving of eyesight through the use of protective devices. On the as- sumption that an object which struck a goggle lens with such force as to pierce or shatter it would, but for the lens, have caused complete or nearly complete loss of vision and that the bespattering of a lens with molten metal would have meant the loss of an eye, the number of eyes saved from serious injury or destruction in 1927 and 1928 from 500,000 workmen in 583 plants exceeds 10,000. The money _—_ The New Canned Food Standards. I don’t know when I’ve been quite so well satisfied with what the Gov- ernment has done as I am with their action in having the law passed to es- tablish standards for canned foods. Like most Governmental movements, this one didn't come until long after it was needed, but I applaud it because it came at all. Canned food standards have been needed for a long, long time. With all other food preducts held to rigid stan- dards, the canned foods packers have been playing fast and loose with truth for years. Not all, but a very large percentage. The guilty packers can be divided roughly into two classes: First, the wildcats who manipulated their goods and their labels in every way they could to make money. There were vevy few of these. They were fools, of course, and were boycotted by most responsible buyers. Second, the rank and file of the more or less irresponsible beings that can- ned foods packers so often are. These were simply careless or indifferent or hard-pressed to get business. They packed first class stuff one week and slop the next, all under the same label. Men who used ready made “fancy” labels and packed anything under them. When the Government completes the standards it is authorized to make un- der the new law, all these mercurial gentlemen will be brought into line and kept there. A fancy label will mean a fancy product. We will all know what second grade and _ third grade mean—they have no meaning now because few packers ever use the term. And I predict that some packers will be forced out of business entirely. J almost wish they would, because the food business is much better off with- out them. Their departure would free te canned foods industry of one handi- cap anyway.—E. J. Buckley in Gro- cery World. —_—_+-+___ See Spending Slogans Needed. The current phase of the business situation has been developing a num- ber of slogans. Some are designed to change the mental outlook of the busi- ness along the lines of the “Business Is Good” buttons. While this effort has aroused smiles in some quarters, it is suggested that a different type of STOKELY’ CANNED VEGETABLES ALL GOLD CALIFORNIA FRUITS PARAMOUNT CONDIMENTS Distributed by Western Michigan Grocer Company Grand Rapids, Michigan slogan carried directly to the consum- ers would result in a great deal of benefit. One of the slogans is “Spend a Little of Your Money.” This is sug- gested by a jeweler who feels that if spread broadcast by representatives of the country it will help greatly to loosen consumer purse strings. —_——_@ + <-——_ There can be no true leadership without a genuine interest in human life. his craft throughout Q-MACARONI PRODUCTS 1.e =| FOR OY CHEBOYGAN ALPENA __________ PORT HURON __- PETOSKEY ___-_-_-_- The rates quoted are Station-to-Station Day rates, effective 4:30 a.m. to 7:00 p.m. :-: Eve- ning Station-to-Station rates are effective 7:00 p-m. to 8:30 p.m., and Night Station-to-Sta- tion rates, 8:30 p.m. to 4:30 a.m. For fastest service, give the operator the telephone number of the person you are calling, which can be ob:ained from “Information” MICHIGAN BELL | TELEPHONE CO. | Long Distance Rates are Surprisingly Low INSTANCE: 9425 7:00 p.m.— | You can call the following points and talk for THREE MINUTES for the rates shown. ! Rates to other points are proportionately low. Frcm GRAND RAPIDS to: RAPID RIVER __- MANISTIQUE -___- ESCANABA -_____. Se $1.25 eee ee 125 ee 1.20 Se 1.15 ee 1.10 Bee 1.05 ee 1.05 or less, between 4:30 a.m. and Day Station-to-Station Rate oa t September 24, 1930 MICHIGAN TRADESMAN il United States Ripe For Transforma- tion. After traveling fully ten thousand miles in the United States and Canada, the writer returns hopeful that his for- merly-expressed view will be substan- tiated, namely, that the final quarter of the year will be the best—the best stock-marketwise, the best industrially, the most promising agriculturally. One conviction driven home is that, except in a few lines, supplies of man- ufactured goods never were at a lower ebb in manufacturers’ warehouses or on merchants’ shelves. Another conviction resulting from talks with all classes is that interest in the stock market has been only temporarily discouraged, and that by and by public buying of securities will again run to stocks rather than bonds. finally learned that they cannot depend upon the Govern- ment to make them rich. Many of chagrined. But, having ceased looking for political miracles, Farmers have them are they are turning to self-help, deter- mined to make the best of, in many in- stances, very discouraging conditions. Throughout the country the prevail- ing view is that Wall street, and the East in general, have indulged in pes- unwarranted degree. Business conditions, it is everywhere admitted, are far from ideal. But over a widg part of the continent the dis- position is to maintain a stiff upper lip and to reason that improvement cannot be far away. Panicky talk and panicky action are entirely absent. Complaint is voiced in certain cities that the local bankers have been un- simism to an duly influenced by last year’s stock crash and have acted with extreme timidity. Everywhere it was discernible that the Administration has failed to arouse enthusiasm. More bluntly, President Hoover's popularity has suffered rath- er severely. Many voted for him after having been taught to believe that he was a super-man, capable of perform- ing miracles beyond the power of any Disillusioned, they resent having been, as they re- gard it, misled. Their attitude is: “If Hoover is such a wonder, why has he allowed wheat and cotton and other commodity prices to fall to the lowest levels in years? And why hasn’t he checked the spread of unemployment?” The quite general expectation is that elections will reveal dissatisfaction. High-ups, however, question whether there will be such a pronounced overthrow as Democratic leaders predict. Some financial un- settlement before and after the tions must be considered a possibility. of his predecessors. the November elec- Frankly, the general economic trend during Summer was not such as to generate fresh confidence. The last week of August did bring a few heart- evng symptoms, and the opening of the present month brought a modest measure of encouragement. It cannot be claimed, however, that the betterment has been’ general enough or decisive enough to prove that definite, permanent betterment is assured from now on. Conclusive evi- dence will not be available until the fourth quarter is under way. What, meanwhile, should be. the at- titude of our banking and business leaders? My emphatic opinion is that it is time for them to change their course. They have carried caution quite far enough—some of them altogether too © far. Further deflation is utterly un- called for. : ‘What is now needed most of all is a transformation in sentiment. How we can have a transformation in con- ditions before a transformation in sentiment sets in isn’t ‘easy to grasp. Thought precedes action. Among the powers that be, gloom has dominated thought and guided action. Let there be developed forthwith de- termination to adopt a more cheerful attitude and a more confident line of action. The opening of the Fall season is an ideal time for bending every effort to turn the tide. Opportunity for leadership is here. Drifting has con- tinued long enough. Weaklings are content to wait impotently for things to happen; strong men cause things to happen. This Nation has prided itself in the past on its possession of strong men, of veritable giants of finance, indus- try, transportation, commerce. Has a touch of adversity denuded the United States of strong men, of giants? Events in coming months will give the answer. B. ‘C. Forbes. Keeping Lettuce Fresh. In handling lettuce the problem is to keep it not only fresh, but looking fresh, As the lettuce is picked over, the heads open up more or less, especially if they are not extra hard. They be- . come ragged and outer leaves have to be trimmed off. This takes time and also takes away from the attractive- ness of the lettuce. At a Pasadena, Calif., store each head of lettuce has an ordinary rubber band snapped about it when it is put out on the vegetable rack. The rubber band is large enough so that it doesn’t fit tco tightly or cut into the lettuce. The band holds the head together. As the head is sold the rubber is removed to be used again. . At this same store the bin used for lettuce is lined with burlap. The bur- lap is dampened and as the lettuce is sprayed from time to time through the day, it remains damp, holding moisture well, The heads are turned down against this damp burlap and keep fresh much longer than when turned up. The dis- play lcoks neat, too, with its regular rows of firm looking lettuce heads. ——_>~¢~____ Reerdering Starts on Gift Wares. Improvement in consumer ‘buying has enabled retail stores handling gift- ware items to clear their stocks and to reorder in substantial quantities. Reorders jumped noticeably last week and have continued heavy during the last few days. One sales agent reports that merchants who placed orders for Oct. 15 and Nov. 1 delivery are call/. ing for immediate shipment of their goods. Articles retailing from $3.50 to $7.50 appear to be in the best de- mand. ——_+~+<-__ The best mental ration is inspiration. Jersey City You Can Sell It Just By Suggesting It Mueller’s Cooked in cans, a DOZEN AT A TIME— with its delicious sauce—a satis- fying and healthful meal in itself, Just heat, and treat. 2 C. F. MUELLER CO. Spaghetti New Jersey MUELLER’ COOKED SPAGHET!! eeasce of lusctoms Ingredient = == g p BIGGER VOLUME Ammonia is far from being the big- gest sales item in your store — but there’s a way to make it much bigger than it is. But don’t make the mistake of think- ing that Ammonia is just Ammonia— that it makes no difference what brand you sell. It makes “a whale of a dif- ference.” There are plenty of women in your community who can tell you that PARSONS’ has no equal for quality— for efficiency—for cleaning everything in the home, quickly, easily, safely, thoroughly. For bigger volume, and bigger prof- its, concentrate on PARSONS’, and give your customers what they KNOW is the best value for their money. Order Through Your Jobber PARSONS’ HOUSEHOLD AMMONIA Major E. Jones, Michigan Representative, 1941 W. Fort Street, Detroit, Michigan MICHIGAN TRADESMAN September 24, 1930 FINANCIAL Low Point Seems To Have Been Touched. With his fingers crossed, Colonel Leonard P. Ayres expresses the be- lief that business is turning the corner, but this shrewd Cleveland prophet rightly recognizes the mixed _ char- acter of the news and the difficulties in predicting how long the current im- provement will last. He very ably summarizes his ob- servations on the processes of im- provement noted in ‘September by say- ing that “they have been demonstrably under way in recent weeks, and some of them have been more than merely seasonal. The lowest point in the business depression so far appears to have been reached at the end of July. Since the first week of August indus- trial activity in some of the most im- portant of the basic lines has been in- creasing, and to a degree which justi- fies the hope, but not the conviction, that the lowest point of the depresesion has been reached and left behind.” Graphic illustration of trends is one of Colonel Ayres’s long suits, and in the Cleveland Trust Company’s bulle- tin he picks six fundamentals as a basis for portraying recent shifts in business. Allowing for the usual sea- sonal changes he finds that the output of electric power has been almost stabilized since the beginning of July. Freight loadings reached a low point in the second week of August but since then “have kept pace with the normal seasonable increase.” Bituminous coal production, which had been declining steadily since early April, has moved up since the second week in August. Building construction had been below normal most of the year but “it reach- ed its lowest point in the first week of August and since then has made a vigorous advance.” Colonel Ayres says this “is of special significance as an indicator of business conditions.” Automobile output declined almost steadily from its extreme points of early 1929 to a low point at the end of July this year, since which time “‘it has more than doubled and seems to be about holding its gains.” He looks on the improvement in steel since late August as significant and makes the interesting comment that “if this -in- creasing trend continues it will con- stitute persuasive evidence of an ad- vance to better times.” ‘Not the least of the interesting ob- servations made by Colonel Ayres is that bond prices have been rising for a good many months, that drives against the stock market failed to get far and that both here and abroad “the long decline in commodity prices ap- pears to have been checked.” Paul ‘Willard Garrett. (Copyrighted, 1930.] —_—_~+-+- Extensive Period of Accumulation Before Spring Rally. Although the action of the stock market in recent sessions has proved rather disappointing to bankers and business men, it appears to have fol- lowed closely the trend established in 1921. . In fact, the parallel between the in- dustrial averages nine years ago and those being made currently suggests that the course of business is moving about in line with that of 1921. Those who had hoped the latest rally might continue and provide additional en- couragement for trade improvement may expect little help from the mar- ket before mid-October if the 1921 precedent ‘holds. Nine years ago a rally began in the third week of October which continued for most of the remainder of the year, the high point being reached about mid-December. That marked the real beginning of the recovery. Expectations of some improvement later in the year are ‘based on a slight gain in retail sales reported by chain stores late in August and indications of a return to normalcy in building operations. Business in many groups was better last month than had been anticipated, because August usually is dull. In- creased distribution in retail ‘channels probably will be quickly reflected in manufacturing lines, for in general re- tail inventories are light. The market averages have followed the 1921 trend, for almost a year, rally- ing in the spring and declining sharply in June only to rebound in July and again slump in August. The bottom this year was in June, while in 1921 it was in August. The recovery from August extended to ‘the second week in September in both cases. There- after a gradual recession carried the 1921 averages to slightly lower levels for about five weeks. The upturn that began in October lasted two months and approximated in extent the spring rise. The prospect of a continuance of narrow price movements for some time coincides with recent analyses of ex- perts, who see a period of accumulation under way at present with the likeli- hood of another such period late in December and early in 1931. Since periods of accumulation al- ways precede market advances, it is argued that the groundwork is being laid for a promising sustained rally in the spring months of next year. By that time it is expected the motor car and building industries will have recorded a measurable improvement. William Russell White. [Copyrighted, 1930.] ———_+-+-____ Good Bonds Still Yield More Than Stocks. If rising bonds prepare the way for an advance in stocks during recession periods why has an improving market in bonds over the last eleven months not started a new bull market in stocks? This question in one form or another is puzzling a good many people these days. A feeling exists that emergence from a business depression usually is led by a rising market in bonds. Men in the financial district informed on the history of business cycles and un- informed for months have viewed the improvement in bonds that began last October as the forerunner of a recov- ery in stocks. Now they are begin- ning to ask why this expected sequence does not develop. Perhaps the most obvious reply to this question if not the final answer is that not enough time has elapsed to generate a fresh major bull market in stocks. 'Bottom in the 1929 bond mar- ket was not reached until. roughly eleven months ago. Usually in cyclical adjustments of this nature eleven months of rising bond prices is more than the stock market allows to pass before ‘beginning its advance. But 1921 in some respects presents a better analogy to the present depression than any other. Stocks did not in that epoch start forward immediately after they got the signal from bonds. Bonds reached their low level early in 1920 and then started slowly upward, but the major advance in stocks did not start until more than a year later in August, 1921. Still another answer that deserves particular attention now is that stocks in the 1929-1930 decline never have reached that obvious ‘bargain level that is impressed on investors by oppor- tunities to buy on a conservative ratio to earnings for the blue chips. Conse- quently investors have been slow to shift from bonds into stocks. Investors skeptical of the business future have not ‘been induced by a low earnings ratio to assume risks. Nor have the higher yields offered through an_ in- vestment in stocks been a compelling inducement to buy. : Strange as it may seem even now investors interested only in a cash re- turn on their funds may obtain more from bonds than from common stocks. A yield of only 4.20 is offered through a selected list of stocks whereas a yield of 4.41 is available in common New York San Francisco Boston Investment Securities E. H. Rollins & Sons Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Philadelphia Los Angeles Chicago Denver London The Measure ot a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. h GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ 16 CONVENIENT OFFICES = ‘ September 24, 1930 MICHIGAN TRADESMAN 13 the present market from an equally conservative list of bonds. Paul Willard Garrett. [Copyrighted, 1930.] —_+-+____ Expansion in Commercial Loans Usu- ally Lags. Bonds running for a long period rather than short-term commercial credits apparently will be the channel through which money will revive busi- ness in this depression just as in 1921, 1924 and 1927. Uninformed prophets look with dis- couragement on the sweeping reduc- tion in commercial loans since last November and lament the 1930 drop to levels substantially under 1929, 1928 and even 1927. It suggests to them that so far as (business ‘goes the expanded flow of easy money iis wast- ed. It makes them ask the pertinent question: How is our 1930 supply of cheap money going to find its way to the ailing organs of the sick patient? Now it is an historic rule that this effective stimulant reaches business through bond emissions long before any expansion in commercial loans begins. Precedent suggests this rule but logic explains it. Financing through bank loans usually grows when money becomes dear or when borrowers know they can meet any obligation maturing in the near future. These very elements accelerated the 1929 growth in commercial loans. Conversely the jpresent flow of cheap money and uncertainty for the im- mediate future are tending to make business men finance through bonds with a distant maturity rather than through bank loans. We must then look on the marked 1930 growth in bond emissions as the normal sign that money is finding its way into the right channels to gen- erate recovery. When the desired up- turn in business will come is not a question that can be answered through observations of statistics. That the volume of commercial loans remains light with the multiplication of new bond issues ts ne ground for dis- appointment. Virtually every business recession of recent recorded history was turned into revival after an expansion in bond flotations and ‘bank investments was substituted for an expansion in short- term commercial credits. Usually the growth tin bank investments and bond emissions precedes the upturn in busi- ness activity whereas no material in- crease in commercial loans occurs un- til after a recovery in business begins. Paul Willard Garrett. [Copyrighted, 1930.] —_+<++___ Excess Regulation As Menace To Proper Traffic Control. Successful traffic administration, when all is said and done, depends a great deal more on the motorist than that individual realizes. ‘Without his co-operation attempts at regulation are futile, but with his wholehearted support the possibility for moving mo- tor vehicle traffic over State highways in an.orderly manner is very great. There is a definitely constructive part which the motorist can play, and it is dependent both on his own atti- tude and on the way in which he is regarded by those who are administer- ing the law. The successful traffic administrative official or enforcement officer should not look upon the motorist only as the individual who violates the traffic laws or makes it difficult to enforce them. On the other hand, the man drives must not be allowed to acquire the idea that laws are made just to re- strict his freedom ‘but, rather, in: the case of using his automobile, that they permit him to drive more safely and with a greater degree of convenience than if he and all other motorists were not regulated ‘in their use of streets and highways. Once the motorist feels that he has entered into a partnership with the traffic authorities to maintain order on the road, his whole reaction to regula- tion becomes a more healthy one. He no longer drives in a slipshod manner, trying to see how much he can “get away with,” but feels that he has a genuine responsibility toward those whose duty it is to draft and enforce the laws and to all other users of the highways who would be seriously in- convenienced tby his negligence. Only by placing a large measure of responsibility on the motorist can we cope with the increasing complexity of street and highway. traffic. It is no longer an easy matter to drive an auto- mobile and do it well. It has got past the stage of knowing only the mechani- cal operations necessary for driving, itself. Nor is it any longer a matter of learning a few rules of the road. ‘Driving an automobile now calls for an exercise of personal judgment which cannot be acquired from a perusal of a book of rules. Constantly changing situations are confronting the motorist to-day, and meeting them successfully depends almost entirely on his own capability. To that extent over-regulation can become harmful since it robs the driver of the necessity for using his own judgment rather than relying on what someone has laid down for his guid- ance. For this reason the indiscrim- inate use of automatic traffic signals and “stop” signs results in a mechan- izing of the traffic flow which, besides impeding its freedom, robs the man be- hind the wheel of the need for making his own decision as to the best course of action when he reaches the inter- section of streets or rural roads. These controls of traffic are by no means without their useful purposes, but they can be multiplied to a harmful degree. They then make the motorist careless’ since he feels that the situation is already solved for him whereas if he knows that upon reaching an in- tersection he must decide for himself when it is safe to cross, his own re- sponsibility becomes more apparent. As a result, it will temper his entire driving practice. To the extent to which motorists generally can be made to look upon their actions in traffic as depending upon their own thought, will regula- tion tbe successful. Harold -G. Hoffman. —_2-+__ Bath Powder. Powdered Borax ____._______ 1 Ib. Ammonia Muriat ___-________ 2 ozs, Synthetic Violet _.__________ 2 drs. Synthetic Heliotrope _..______ 2 drs. who | = 8 ADVANTAGES of a Life Insurance Trust Replaces speculation with a 5. Can be varied to fit large or balanced financial plan. ; small estates. Protects the principal from in- 6. Cost is but a small percent- experience or extravagance of age of the anual income heirs, Se a Assures regular income and 7. Replaces individual opinion complete safety principal. with the judgment of experts. Provides flexibility to meet 8. Gives you peace of mind by the expenses of illness, acci- safeguarding your family’s dent or unusual items. future, BANKERS TRUST COMPANY OF MUSKEGON Established 1860—incorporated 1865 — Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 14 SIGNING WITHOUT READING. Traps in Which Too Many Merchants Are Caught. “Read before you sign,’ is a trite saying. And the danger in signing a written instrument -without reading it is so obvious that at first blush one might think cases of this kind would be rare indeed. But, the frequency with which hard-headed, successful business men do this very thing is sur- prising. And this in the face of the rule that ignorance of the character of a paper signed, may fall far short of relieving from liability thereunder. Now, let us see. In one case of this kind, a merchant was approached by a friend and re- quested to sign a certain paper. The merchant's friend was in the insurance business and stated he needed some references and the merchant signed without reading. The paper was, in fact, a bond and the merchant signed as surety. Thereafter an action was brought against the merchant on the bond, and in describing the circum- stances under which he signed it, the merchant said: “T didn’t read the bond over, but I glanced over it and saw no amounts or nothing filled in; just a lot of print- ed matter; no typewriting; no long- hand. I relied on the statement that it was just a character recommenda- tion. “T was busy with another man at the time he handed it to me. I asked him what it was and he said he wanted to get a bond, and that he needed a few names as references; that there was nothing to it but a lot of red tape. I was busy and carelessly signed it with- out knowing what it was; I took his word for it because I was busy with another man when he handed it to me.” The trial of the cause resulted in a judgment in favor of the merchant, From this an appeal was taken, and the higher court in reviewing the rec- ord had this to say: “A person who knowingly signs a written instrument cannot avoid its terms on the ground that ‘he did not attend its terms or that he did not read the document which he signed, or that he supposed it was different in its terms or that he thought it was mere form, or that he was mistaken as to the nature and contents of the instru- ment which he signed. The reason for the rule is well stated in the following language: “A person cannot sign a paper in ignorance of its contents and_ there- after excuse such ignorance by the mere plea that he was busy or that he is habitually neglectful in such circum- stances, and throw upon the courts the burden of protecting him consequences of his imprudence. “The ‘policy of the law is fixed to the effect that he who will not reasonably guard his own interest when he has reasonable opportunity to do so, must take the consequences. Courts do :not exist for the purpose-of protetting per- sons ‘who fail in that regard. Following the above statement of the general rules, and the reason there- for, the court turned to their applica- tion to the facts of the instant case. In this connection it was said: “The reason for the rules is particu- from the > ‘time. MICHIGAN TRADESMAN larly applicable here, since. [the mer- chant] admits that he ‘carelessly signed it (the bond) without knowing what it was,’ although he had every oppor- tunity to inform himself. He was, ac- cording to the record, an intelligent, capable business man, and carelessly failed to read the instrument because his trusted. friend, for whose benefit he signed his name, misrepresented the nature of the instrument.” In conclusion the court, after pass- ing upon other matters not material here, ordered judgment against the merchant as surety on the bond for the sum of $775. Holding, as outlined in the opinion, that the contention of the merchant that he had signed the bond in ignorance of its character did not constitute a defense to this action, in view of the facts and circumstances surrounding the signing. The foregoing case was well reason- ed by the court and its holding appears to be in accord with the great weight of authority. This authority taking the position that one cannot carelessly affix his signature to a paper, in ignor- ance of its contents, and then plead such ignorance as an excuse for sign- ing in an action by an innocent third party on the instrument. Certainly the case reviewed consti- tutes a striking illustration of the im- portance of care in the signing of writ- ten documents. . In the light of this case, it would seem better to do a little reading beforehand, than take chances on doing a lot of weeping thereafter. To put it another way, don’t take chances, when executing written docu- ments, ‘by signing without reading. Leslie Childs. —>+.+___ A Business Man’s Philosophy. At the time Abraham Lincoln was shot down in a Washington theater Thomas A. Edison was a telegraph operator in Cincinnati. On the eve- ning of the assassination Edison ob- served a great crowd gathered about a nearby newspaper office. A messen- ger was sent to find out what was up. In a few moments the boy rushed back shouting “Lincoln’s shot!’ None of the operators recalled hav- ing taken down the message, although all were certain it must have been re- ceived in that very room. Each man ran through his copy sheets and, of course, it was found in a file of press dispatches. The oper- ator had performed his work so me- chanically that the sense of the words he had written had utterly failed to reach his conscious mind. William Feather. —__2--___ Artificial Flower Orders Start. Orders for artificial flowers increase sharply as the Fall buying season opens in the Eastern market. Prices - On most of the higher grade flowers are unchanged from last year, but there is a slight drop in the medium and low-priced grades. Retailers_are said to be buying in quantities equal to ‘those of last Fall and placing a large part of their holiday business at this Roses, always the leading item in. artificial flowers, have proved more popular than ever, sellers state. . —$——_» 2 .—___ Remember to ask “Why” as well as “How.” September 24, 1930 RIGHT NOW - There are many attractive issues that offer safety and good re- turns. We shall be pleased to check your present holdings with you and suggest new issues. best suited to your present program. This service costs you nothing. A Capacity To Serve That Wins Everlasting Confidence EITER, URTIS& ETTER Investment Bankers and Brokers — PHONE 4774 — Grand Rapids Muskegon NORTH AMERICAN TRUST SHARES and Appreciation One of the unique and outstanding features of North American Trust Shares is a privilege to shareholders of rein- vesting the proceeds from sales of stock divi- dends,' share splits and rights: ‘in additional shares at a_ discount from the regular price. This affords multiple ap- preciation. Had NATS, in their present form, been available in 1912, a buyer of one unit, at about $22,500, would have had today, an ap- preciation of more than $100,000 from his orig- inal investment, Details of this un- usual plan on request. .E.KusTerer& Co. The Oldest Investment Banking House in Western Michigan 303-307 MicHiGAN Trust Bios PHONE 4267 OCOD oem 9% o, oe POTATO CHIPS Wholesome, delicious, convenient. STA-CRISP POTATO CHIPS Grand Rapids Potato Chip Co. 912 Division Ave., South ee We suggest the purchase of CITIES SERVICE COMPANY COMMON STOCK for the following reasons: 1. A Billion Dollar Corporation. 2. 45% increase in net earnings over last year. 3. 28% increase in net earnings available to Common and re- serves over last year. 4. 1929 High—6814. 1929 Low—20. 1930 High—4414, 1930 Low—24%%. Present market about 2734. Current yield about 6.75%. Wire or phone at our expense Securities Department The Industrial Company Associated with Union Bank of Michigan Grand Rapids, Michigan Resources over $5,600,000. N Fenton Davis & Boyle Lwestment Bankers Y Detroit Grand Rapids Chicago “The acquisitive man and woman, always’. bears in mind both security and a certain return on his money.’’ P. of B. GL Precisely that type of invest- ments is constantly available to the clients of this invest- ment banking house. Setemorcetinesrmviss wacarter aiema et sstmes CS. ea EE eee aan —<— September 24, 1930 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE What Happens When Fire Destroys Property. If I can paint for you-a vivid word picture of what actually takes place when fire destroys property—a picture that you will remember and take with you when you leave this place—I will have accomplished something worth while. All right, we will suppose the can- vas is ready for the picture. An alarm rings in one of our fire stations, calling the apparatus to a fire in an industrial p!ant on the outskirts of the city. The response is rapid, al- though it is night time and the men endanger their lives as the heavy truck rushes through traffic and makes turns at corners. They endanger the lives of others, ‘too, for the records tell of many accidents involving fire apparatus, Upon arriving at the fire the chief finds a difficult job before him, as the flames gained considerable headway before they were discovered. He sum- mons additional help and his men start to work at once. Shortly after the battle with the fire commences an ex- iplosions occurs, which scatters flames to new areas within the iplant and in- jures several men. In fact, the con- struction of the buildings, with great open spaces, permits the flames to spread+ in all directions with ‘the ut- most speed. After the explosion ithe chief knows he and this men are ‘beaten —that about all he can do is to sur- round the ‘fire with a wall of water, confining it to the buildings already involved. When the fire is ‘finally ex- ‘tinguished most of the vital parts of the plant have been destroyed. In the morning the owner of ‘the fac- tory states, during an interview, that he has sufficient insurance to replace the property and that rebuilding will commence shortly. But even so, is the entire loss covered? Let us see what actually happens after a fire of ‘this kind. Rebuilding may require six months, during which time the plant would ‘be iclosed. To tbegin with, there is a severe loss of time which is an economic waste. Contracts with other organizations probably :will be broken. None of the materials customarily used in the company’s manufacturing pro- ‘cesses will be purchased, so the dam- age done ‘by the fire actually extends to many other industries. The company will produce none of its ‘finished prod- ucts for sale, with the result that there will be no profits during the period of reconstruction. Let me say, however, that most of these losses ‘could have been covered by insurance. If the fac- tory owner thas complete insurance protection he should not jose, but the effect of the ‘fire will be felt by the em- ployes, most of whom will ‘be thrown out of work. Without ‘work ‘they will be unable to buy in the same quan- tity they are accustomed to, so again the fire reaches out to other industries and if it was a large plant, employing thousands of men, the reduction in the sales of the other industries may ‘tbe considerable. Many of the employes may find it necessary to move away in order to find work and in this eyent the community suffers through the lowered possibilities of business. Through the saving power of insur- ance eventually the plant will ibe re- built, but the materials originally used in its construction are gone forever. The natural wealth of. the country is depleted to that extent and the fire therefore constitutes an economic waste. Wihen it is considered that fires like the one described are occur- ring every day in many sections and that the total property loss each year is almost a half billion dollars, you will appreciate that the economic waste each year is gigantic. But that is not al. We must also consider that fire takes a toll of about 10,000 lives annually. That is the most serious aspect of the situation. You will probably ask, “What can we do about it?’ Well, let us see what could have been done about the fire described. An investigation of the origin cf the fire will doubtless reveal that it ‘was caused by carelessness. Some workman may ‘have been care- less in the use of his machine or in the condition of it. He may not have cleaned up around it before he left it for the night. Someone on the way out a ‘little later may have tossed a lighted cigarette into the pile of refuse. There are any number of ways in which ‘fires in factories can be caused by little acts of care!essness. In the end, however, the blame rests on the management for not instituting a sys- tem of daily inspection, checking up on conditions and providing rules for the guidance of employes, thus making such an occurrence unlikely. An explosion ‘was mentioned during the description of the fire. It is pos- sib'e this was due to false economy at the time the building was constructed. All hazardous iprocesses used and ex- plosive materials stored should be separated from the rest of the building by strong ‘fire walls; or better stil they should be housed in separate buildings at a safe distance. False economy in building was undoubtedly the cause of the rapid spread of the fire. In many factory buildings large open areas are found and once a fire gains headway there is no stopping it. The Recom- mended Bui'ding Code of the National Board of Fire Underwriters limits the floor areas of each class of ‘building. All large structures should be = sub- divided iby walls that will retard fire; in this way the flames are often con- fined to the immediate area where they originated until the apparatus ar- rives, thus giving the firemen: an op- portunity to extinguish them before great damage has been done. One point that the management of all fac- tories should ‘bear in mind is that they can Obtain safety recommendations re- garding the installation and mainten- ance of hazardous processes, as well as the construction of the building itself, by getting in contact with the local in- surance agent or broker. He will put them in touch with the nearest local board of underwriters, which has fire engineers on its staff ready to help. Doubtless the fire in question would have been greatly retarded at the be-, ginning, and possibly extinguished, had the building ‘been equipped with auto- matic sprinklers. Tihe fire chief states that there was considerable delay in reaching the fire. Had an automatic system of detection been installed the apparatus could have ‘been on hand many iminutes earlier—and the first few minutes of a fire are the most precious, from the standpoint of fire- fighting. In a fire of this nature it is also possible that false economy was prac- ticed in the equipment of the fire de- partment. Sometimes the men_ re- spond to an alarm and find that they are not properly equipped to ‘combat the kind of fire they find. Modern en- gineering is making a science of fire- fighting. At the ibeginning it ‘was said that something worth while will have been accomplished if you carry with you’a picture of what actually happens when fire destroys property; ‘but that is not enough. It is necessary that you not only carry with you the picture, but that you do something about it. Six thousand of the 10,000 deaths caused ‘by fire each year occur in homes and a large percentage of these are among women and children. Ycu owe it to your family to become in- formed on practical fire prevention as applied to your own home and _ busi- ness, ——_>~+-___ Modern Chemistry. Two druggists were talking about one of their confreres who had just died. “He was a great druggist,” said one. “He was,” admitted the other. “But don’t you think he made his chicken salad sandwiches a little too salty?” Affiliated with 320 Houseman Bldg. The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% - THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying tena con» 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer Insurance at COST. Telephone 358 WHOEVER OWNS PROPERTY KEPT CLEAN AND IN GOOD REPAIR Can Become a Member of THE FINNISH MUTUAL FIRE INSURANCE COMPANY, Calumet, Michigan, and Get Fire Paid 40 to 68% Dividends For 40 Years THE FINNISH MUTUAL FIRE INSURANCE COMPANY CALUMET, MICHIGAN 444 Pine Street ~ 16 FUNDAMENTAL TRUTHS. sa ‘Happiness and Prosperity Depend on Their Use. The interest in the present cam- paign provides the humor to an other- wise serious economic situation. When President Lincoln was overburdened with the great problems of the civil war, he often resorted to reading and telling humorous stories. In the pres- ent crisis the stories of some of the political candidates and leaders help to relieve the strain caused by the present hard times, which are further aggravated by the prolonged drought. Many do not understand why the country is plunged into such a plight. The leaders of big business have re- peatedly declared that prosperity was just around the corner—not going, but coming this way. While we are wait- ing for it to appear, let us consider a few things which are not hard to un- derstand. There is always a cause for every result. If we can find out the cause and remove it, conditions will return to normal. Economists gen- erally agree that we are suffering froin an over expansion of credit. That is, more credit has been launched upon the sea of business than it can float. There are more credit obligations than there is money to pay them. It is the same as writing more checks than you have money in the bank to pay. This means that a great many people have been buying beyond their ability to pay. They not only spend all of their income, but have borrowed and mort- gaged their expected future income. So many have done this it has thrown the machinery of business out of bal- ance or stopped it entirely. Now to get back to mormal business conditions, we first must stop doing the things which caused these hard times. The Nation has got to do just what you and I have got to do, because it is all of us who make the Nation. We make it prosperous or poor, according to our way of living. The first thing toward restoring our financial health is to begin living within our income. If we have debts to pay, we must live so as to have money to apply upon them until the debts are paid. When everyone starts doing this, it will not be long until many debts will be wiped out. Money paid upon debts can then be used to finance new business of all kinds, and this will hasten the return of good times. It has been truly said that the pres- ent economic panic is man made. That is, it was brought upon the country by too many people trying to live beyond their means. Big business must take its share of the blame. Its high pow- ered salesmen were instructed to push the sale of their products to the limit. When banks could no longer care for the flood of notes given for purchases, it organized its own financial corpora- tions and everything the heart could wish for was offered on a small down payment, and a long string of notes on which the purchaser paid a high rate of interest. Big business did not stop to consider the welfare of its patrons and whether they could afford the purchases made. The present financial crisis should be a lesson to every manufacturer and merchant that it is poor business to make a sale MICHIGAN TRADESMAN which will impoverish the patron and cause shim later regret. Out of our past experiences we should acquire a valuable lesson. Over- buying and overuse of the automobile is, no doubt, the largest single factor in the present depression. Too many bought high priced cars when they should have selected a low priced car which would fit their purse. Many pur- chased cars who could not afford them. They did not have sufficient income to operate a car after paying living expenses. Many a home was lost and farm mortgaged for the privilege of using a car. Besides the high cost of owning and operating cars came the high cost of good roads and the heavy gas and weight taxes. We all like to drive over good roads and to have a good car, but we have gone beyond the limit of our pocketbook in trying to pay for them. It would be more wise to stretch out our road building pro- gram and ease up on the thheavy tax burden. A large percentage of auto- mobile travel is for pleasure. It is also a very large part of the cost of upkeep of our highways. This makes our pleasure come high. It looks as though we had overdone these things when measured by our ability to pay. When we learn to buy a car we can afford or learn to wait and not buy until our pocketbook can stand the cost, then we will get along much bet- ter, providing we do not pay out all of our income to keep it going. Thou- sands are trying to support a car and a family who cannot make ends meet. It causes them to get behind with the merchants who extend them credit for living expenses. There is no chance for them to lay something aside for times of sickness and to prepare for old age. Those in such a_ position should be compelled to cut down their expenses if they cannot increase their income. It is better to get along with- out a car than to be impoverished try- ing to keep one. When one gets able to live comfortably and save a little for future needs, then he can justify himself in buying a car. Not many years ago we all got along well with- out cars. A few of the- well-to-do owned a carriage team or horse and buggy, but most of the people got along without either, as it was beyond their means to pay the cost and up- keep. It would be fine if everyone could afford an automobile and the cost of operating it. If they will work and save carefully, the time will come when they can. What has been said here of the automobile is true in the purchase of radios and many other articles. The present depression has caused enormous losses, but it carries with it many valuable lessons. It was the only way to stop overspending. It shows how necessary it is for every- one to live within his income. It shows what is good business and what is bad business methods. It makes it plain, that in every line of business, and in every ‘walk of life, each should build a savings reserve to meet emer- gencies. That a large portion of these reserves should be deposited in home banks, where the funds cannot only earn safe interest for the depositor, but it will permit the local banks to properly finance home business of all September 24, 1930 The Brand You Know by HART Weta Fancy Quality edi e-W Re) CANNED BZley: TRADE MARK Fruits Vegetables Look for the RED HEART On The Can W. R. ROACH & CO. General Offices Grand Rapids, Michigan Sere STOTT SNE AS a A er September 24, 19306 MICHIGAN TRADESMAN 17 kinds. When we learn these funda- mental truths and use them our hap- piness and prosperity will be more fully assured. E. B. Stebbins. ‘Carson ‘City, Sept. 15. ——_»- + ___ Recent Business News From Ohio. Cleveland Heights—Julius A. Frater, tailor, 2159 Lee road, has filed a volun- tary petition in bankruptcy in the U. S. District Court at Cleveland, listing assets at $4,730 and liabilities at $5,125. ‘Cleveland—Samuel D. Goodfriend, retail hats and caps, 690 St. Clair avenue, has filed a voluntary petition in bankruptcy in the U. S. District Court here, listing assets as $1,525 and liabilities at $2,875. Toledo—The new West Toledo meat market at 1379 Sylvania avenue is now open. Max Ravin, who has been in business here for many years, is pro- prietor and general manager. Cleveland—The Nolish Hat Co., re- tail hats and caps, 4423 Woodland avenue and 2570 East 55th street, list liabilities of $8,344 and assets of $3,- 150. There are thirty creditors. Youngstown — Youngstown Hat & Cap Co., manufacturers and retailers of men’s headwear, 1306 Market street, list assets of $2,100 and liabilities of $11,143 to thirty-three creditors. Columbus—Charles E. Connor, who founded the Coonor Co. twenty years ago and who until recently headed that company, which operated two retail clothing and furnishings stores in Co- lumbus, announced that he had sold the store at 20 East Broad street and has organized a corporation under the name of Charles E. ‘Connor, Inc., to operate the store at Rich and High streets. He also announced a new policy in the conduct of this store. In- stead of catering to the charge ac- counts or the 10-payment pfan, he will do a strictly cash business with no deliveries, approvals or C. O. Ds. As a result of the new policy he prom- ises that his prices will be lower than those of any other store, even when special sales are promoted by his com- petitors. Cleveland—Hyman Leibowitz, trad- ing as Eastern Import & Mfg. Co., furrier, 1843 Euclid avenue, list liabili- ties of $22,873 and assets of $19,095. There are twelve creditors. East Liverpool — Myer Rosenfeld, men’s wear, 118 East Sixth street, has filed a voluntary petition in bankruptcy in the U. §S. District Court at Cleve- land, listing liabilities of $2,270 and assets of $1,000. Cleveland—E, A. Clark, manager of the Stone Shoe Co. for several years, has resigned, according to announce- ment of Mrs. K. L. Fontius, president and treasurer of the organization. J. Harold Roberts has been appointed manager of the company in his place, Mr. Roberts also being vice-president. He has been with the company for nine years, starting as salesman, Cleveland—tInvoluntary bankruptcy proceedings were filed in the U. S. District Court here against Jack Wein- berger, trading as Weinbergers Cut Rate Dry Goods Chain Store, by At- torney Melvin S. Greenwald, represent- ing Tobias Textile Co., Cleveland, $97; New Style Hat Co., Cleveland, $59; Louis Guss, Cleveland, $239; A. Krolik & Co., Detroit, $207. \ Cincinnati—Final records closing th case of Philip Herschman, retail ready- to-wear, 134 West Fifth street, have been filed in U. S. District Court here. Liabilities were $18,710; assets, $5,158; unsecured creditors received $2,591, or 15 per cent. Findlay—A bill of complaint was filed on the C. F. Jackson Co., general retail department store in the equity division of the U. S. District Court at Toledo, by the Bigelow-Sanford Car- pet Co., of Boston. The bill alleges that the C. F. Jackson Co. in 1925 con- ducted stores at Findlay and Norwalk, that in August of that year an explo- sion destroyed the Norwalk store, which has never been replaced, and that since August, 1925, the Findlay store has been conducted at a _ net profit of $118,000 for the five years. It is claimed that the defendant com- pany is solvent, and that its assets ex- ceed its liabilities to a great extent. Its assets consisting of a good stock in trade, the store building and the real estate upon which it stands. Its indebtedness is approximately $110,000, for merchandise, and $147,000 in mort- gages on real estate. It is further al- leged that due to the present eco- nomic depression, and a certain bank failure in Findlay, the defendant com- pany has been unable to make pay- ments on its indebtedness with its usual promptness and for that reason is threatened with a multitude of suits and small levies. The result of such suits would be to destroy the business and goodwill which has been built up during the twenty-five years that the company has been in business and it would be to the advantage of all the creditors that the business be sold as a going concern, the bill says. The bill further prays for the appointment of a receiver or receivers. An answer was filed by the C. F. Jackson Co. admit- ting the allegations contained in the bill of complaint. A consent to the appointment of a receiver or receiver was also filed. And order was entered by Hon. George P. Hahn, U. S. Dis- trict judge appointing Edward E. Jack- son and K. S. Jackson, of Findlay and Robert E. Dunn, of Toledo, re- ceivers with authority to continue the business until it is sold or other dis- position thereof is made. The law firm of Tracy, Chapman & Welles, of Toledo, which is counsel for the plain- tiff was also appointed counsel and solicitors for the receivers. John F, Priddy, of Findlay, attorney for the defendant, has ‘been appointed special master to receive claims against the defendant, These claims must be filed within sixty days of Sept. 6, 1930. At the end of that period hearings will be held on the claims, and a report made to the court within thirty days. The order also enjoins the defendant, its officers, employes and creditors from interfering with the receivers in any manner. The receivers are under bond of $10,000 each. —_+->—__. Borated Talcum Powder. Powdet Fale. 9 2 = iIbs. Magnesium Carbonate ______ 4 ozs. Borie Acid. 2225 %% ozs. Home Baker Flour has increased in sales 300% during the past three months as compared with the previ- ous three months period. There are reasons for this remarkable increase --quali- ty, price and satisfied users. From the number of volun- tary letters of endorsement received from housewives throughout Michigan we maintain that Home Baker will satisfy the most discrim- inating consumer. Home Baker renders a ser- vice in assisting in placing the distribution of flour back into the proper legitimate channel -- the independent retailer. Home Baker is made to our own formula - - satisfaction is guaranteed. LEE & CADY 18 MICHIGAN TRADESMAN September 24, 1930 Michigan Retail Dry Goods Association. President—J. B. Mills, Detroit. First Vice-President—Geo. E. Martin, Benton Harbor. Second Vice-President—J. T. Milliken, Traverse City. : Secretary-Treasurer—Thomas Pitketh- ly, Flint. er—Jason E. Hammond, Lansing. Which Accents Curves of the Figure. Having expended considerable space and energy on the coats, dresses, hats and other paraphernalia of the new Fall fashions, let us dwell for a bit o1 the inside story of the mode. Right at the start we would like to lay down the dictum that straightness in lingerie Lingerie Natural of any kind is as passe as the straight. “tube” dress silhouette of not so many years ago. If a dress is smoothly fitted, the lingerie one wears beneath it now must be even more fitted; for, if there is a wrinkle or slightest bit of a bulge here and there, thow is the dress to attain the desired effect of be- ing an accent to the natural lines of one’s figure? E “Natural lines,” we hasten to add, must be taken with a grain of salt. What these lines should really be are nature’s aided and abetted by skillful corseting. Even the slimmest of fig- ures needs something in the way of molding, something that will give that figure so smooth and firm a line that there is no sharp break at the waist or any sign of hips. The newest corsets. are even more nipped at the waist line than they were last Spring, since the natural belted waist is more prominent in Falf styles. — So, if one’s figure is to undergo the necessary regulations, one’s lingerie should at least co-operate to the ex- tent of fitting equally smoothly. Tihis it does by taking nips and tucks about the waist, by cutting chemises and slips on frankly princess lines, ‘by favoring soft, light materials and by limiting fullness to circular fullness that will lie flatly under a dress’s waist and hip lines. We recommend immediate investiga- tion into the fine and dainty French embroidery that is replacing lace in many instances and the. “point turc” appliqued designs. And here is a fashion hint to the thrifty: Many shops carry beautiful hand-made lingerie, embellished with drawn work or deli- cate embroidery that is made in the Philippines and Porto Rico and is con- sequently much lower in price than French lingerie of similar quality. Petticoats have made a strong bid for a smart come-back. The slim wrap-around style is an_ excellent “smooth line” undergarment and those _ that are circular and set onto a fitted hip yoke are also successful in dispens- ing with unnecessary bulk. They are an excellent solution to the evening problem of giving substance to one’s skirt without adding bulk and extra shoulder straps above. In fact, it is in evening styles, intended to be worn as the only other bit of lingerie be- sides one’s corselette, that the petti- coat really shines. Under other long dresses you may prefer one of the new ankle-length slips:. Nightgowns, not being required. to co-operate with dresses, are imitating them to the last detail! Natural waist lines, permanently fixed and with a ribbon sash worn over them, suggest the Empire period, while iprincess lines and diagonal seamings remind one of a Vionnet creation. Little tboleros and jackets often accompany the new nightgowns, to ibe worn either as a bed jacket or a very casual and_ intime neg-igee.—N. Y. Times. ——— ++. Many Kinds cf Mules To Accompany Different Negligees. The mule, for all its workaday name, is a point of elegance in the boudoir costume, and as much importance is given it as to slippers for evening wear. Cinderella’s slipper was never more romantic than the latest models to be worn with a negligee or dressing gown. Every sort of material known to footwear makers is used—kid, suede, satin, plain and brocaded; crepe, plain and printed; velvet and metal cloth. The less ornate mules, that may be worn with more than one negligee, are usually rather simple in design, and the woman who is fortunate enough to have a collection of negligees, elaborate and otherwise, has almost as many pairs of mules. The old-style mules in which French women are more successful in watlk- ing than Americans have been super- seded by a more comfortable model. This thas a heel strap which holds the slipper secure instead of the unpro- tected quarter that left it flopping and the heel clicking along the floor. Some have also a fitted quarter exactly like that of the ordinary shoe, and have no ankle or heel strap, but are open at the sides, sandal fashion. Heels are moderately low, others are the extreme Louis Quinze. The most exotic types are lined with silver or gilt to match the heel or with satin of a shade to contrast or harmonize with the outer material. These are interesting as artistic bits, even in the hand, and the lining: is suggested subtly when the mules are on the feet. ——_>->_____ Knowing When To Jerk. Selling is often spoken of as a great game. And when we make it a great game, it. is the gamest sport in the worid. Many of you, no doubt, during the summer months have taken'a vacation and searched for rest and recreation. Perhaps you have gone fishing and what a sport it is! In thip boots you may have whipped the pools for the speckled beauties of a swift running stream. You may have trolled the iakes of the North woods waiting for the strike of the Northern pike, the pickerel or the hard fighting muska- longe. From an anchored boat you may ‘have cast to the edge of the lily pads awaiting the swirl of water and the plunge of the bass. Or from the bank of a sluggish stream you may have fished for bull-heads with a bent bamboo pole. When any fish strikes your bait there is a time to jerk. When your rod begins to ‘bend and your line be- gins to sing your thoughts begin to trend toward the secret of all selling. snd that secret is knowing when to jerk. Telephone Manners. The telephone is a vital point of contract between any business and its customers. Rightly used, it is a great builder of good-will. Conversely, it can tear down more good-will in five minutes than can be built up in five months, No successful merchant has to be sold on the idea of greeting his cus- tomers properly. Yet some of them forget that courtesy is just as essential over the telephone as in personal con- tact. In fact, telephone conversation is doubly important, because the party at the other end of the wire judges you solely by what you say and how you say it. She can’t see your smile. You have to put it into your voice. —_> ++ ____ Seek Uniform Shirt Fold Sizes. The question of standard measure- ments in shirt folds is attracting con- siderable attention in the trade. An effort is being made to obtain uniform sizes in both long and square folds, as the measurements now being used by different manufacturers vary from one- eighth of an inch to two inches. Uni- form sizes, it was pointed out, would permit of standard boxes and eliminate the numerous dimensions now being used. In addition, as many large buy- ers demand folds to their own stand- ards from various manufacturers, the cost of repressing by those makers whose measurements do not conform with the purchasers’ requirements would be eliminated. Repressing ex- penses total as high as $1 per dozen. —_>-~>~»—___ Would Spur Men’s Jewelry Sales. A sharp falling off in the demand for men’s jewelry has been occasioning considerable worry among manufac- turers and retailers and steps are now being undertaken to stem this unfavor- able development. Trade leaders are urging retailers to develop jewelry style consciousness among men, with particular reference to items for special occasions. A drive to increase the sale of stickpins, long neglected items, is under way. The sale of cuff links of the better grade is ‘being pushed to meet the competition of cheaper lines and the universal use by shirt manu- facturers of pearl buttons on cuffs. In watches good sales ‘have been reported of medium and popular-price wrist types. — ++ >____ Glassware Prices Still Easing. Continued softening in prices on glass stem ware is reported in the Eastern market. Selling agents blame the condition on the fact that retail stores are interested only in sales merchandise which can be purchased at concessions for immediate delivery. The only types showing normal sales activity in the wholesale field at pres- ent are the black and crystal style glasses. These are in great demand from stores in large cities, and some difficulty is now being experienced in making ‘prompt deliveries. Rose, amber and plain crystal glass are out- selling the black and crystal combina- tion in the small communities. —_+-++.___ Find Notions Trade Is Growing. A tangible improvement has devel- oped in the notions trade this week. Most of the activity has centered on sewing supplies, hairpins, hair nets and Christmas lines. The trend toward packaging a combination of articles in one box is more noticeable in the holi- day ‘business this year. Interest in ee ee ee needlework continues to grow, accord- ing to the producers, who are receiving substantial orders for sewing materials of all kinds. The general improve- ment of trade, it was stated, has stop- ped the downward trend in notions prices and they are being stabilized at levels slightly ‘below those of last Fall. i a Sales of Half Hose Improve. The improved business during the past week in the ‘hosiery line has ex- tended to the half hose division and a decided pick-up in sales is reported in the primary market. Wool mixture fancy thalf hose is being ‘bought more actively, despite the fact that the weather ‘has not been of a nature to en- courage purchasing. Sales of silk and rayon fancy half hose were reported to tbe satisfactory, although no im- provement in prices has been register- ed. A considerable volume of solid- colored goods ‘was also disposed of, particularly in the cheaper grades, ac- cording to trade comment. —_~+-.—___ Orders For Electrical Goods Gain. A vigorous Fall demand for house- hold electrical items has developed and producers expect a _ bigger business this month than was handled in Sep- tember last year. The buying now be- ing done ‘by stores covers supplies which customarily are purchased dur- ing the Summer months and is con- fined to articles wanted for immediate sale. Coffee urns, percolators and electric toasters are the leading items at present. A few orders have been received for heaters and other late Fall goods, but the heaviest volume on such merchandise is not expected be- fore the middle of next month, ———_2s-?-.———————_ Men’s Shirt Prices Stiffen. A slight stiffening in the prices of . men’s shirts is reported. Converters’ quotations are said to be a little firmer. At the present time there is a strong demand on shirts to sell from $1 to $1.59, which are sought for October sales. Holiday lines will be ready about @ct. 1, trade comment indicated. The general merchandise stores out- of-town are reported to be seeking silk stripe goods, while the jbetter-grade department stores are ordering fine woverr and madras materials. Men's and lboys’ pajamas are a'so moving well, and the immediate prospect for these furnishings lines is bright. —_2+~.____ “Thin” Markets Firm Prices, Rather “thin” markets are already beginning to develop in a number of commodities. Cn a very slight increase in demand, prices stiffen perceptibly. This in fact is offered as the explana- tion of a good deal of the recent firm- ing up which has been noted in several commodities. At current levels, some of which are below pre-war prices, the quotations on several basic materials are said to be attracting the buying of large corporations on a long pull commodity investment basis alone. —_~>~-._ Every Customer Is a Guest. The live wire grocer treats every man, woman and child that comes into his store as if he expected to have them come back again, just as the hostess in her home makes every effort to please her invited guests. f + 5 f 7 i a ® i } * sic SRO . ad ie e ae ™ ww a * September 24, 1930 MICHIGAN TRADESMAN 19 SHOE MARKET Michigan Reta i Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit. Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R: Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. City Changing Men’s Lasts, Patterns and Materials. The most noticeable trend in men’s shoe styles for fall is in the young men’s group designed for the college trade. Except in a few fresh-water college towns, the college and young business man is ‘becoming “‘citified” as far as his footwear is concerned. Hence the swing of the style pendulum away from the extreme wide toes and doggy While this movement was fet last year in some sections, it is now a fact almost all over the country, Ex- tremes in men’s apparel—hats, clothes and shoes—do not stay in vogue for any great length of time . shoes. Big Eastern college style indications point to plenty of custom lasts with a slight amount of decorative punch- ing, pinking and stitching to offset the plainness. From the Mississippi to the Alle- gheny Mountains collegians will buy heavy shoes with little gingerbread. On the West Coast, from Berkeley North, the very heavy soled, bellows tongue grain affairs built over medium wide English lasts will have the call. Southern California will naturally stick to the fighter weights that are in keep- ing with the climate. Louisiana and Texas are buying de- cidedly lighter co‘ors and weights for their college trade than the rest of the country, save the Southeast. Lasts are coming narrower but not as narrow as both coasts will sell. Alabama will buy the lightest colors seen anywhere, while the entire South- east will run close to Teaxs in color preferences. The only difference noted in the fall orders was in lasts. Here, a good 10 per cent. of the business was placed on a rounding English toe. Climatic conditions have all to do with shoe color preferences for in the warmer sections very few dark clothes are worn in the winter. Considerab'e space was given to col- lege shoe indications but they reflect the buying trend of a large proportion of the male shoe pairage consumption and are therefore considered import- ant. Shoes of ‘this iclass are also the happy medium’ between the extremely jazz $5 and $6 high school plunder and the plain high grade conservative type. Heels are about a 50-50 break be- tween leather and rubber, with no is- sue between ‘the two, except as to how a leather or rubber heel relates to the completed shoe. Some types of shoes need flanged or stitched leather heels, while on others a rubber ‘heel is better. The picture of a well-balanced shoe stock is ‘being greatly simplified ‘this year from the last standpoint. Pre- viously ‘many stores were forced to carry two distinct stocks, one with plenty of wood up forward, for the young trade, and another for the older or more ‘conservative business man. This fall will see custom fasts sell- ing in the $6 and $7 grades where a year ago they could not be given away at these prices. Also except in a very few communities, the sale of wide toes has every indication of be- ing limited to the high school trade. Even these boys are liable to switch suddenly when they realize that they are the only ‘wearers of wide toes. Cities still retain their liking for cus- tom types. The larger the city—the higher the grade served—imore of this character wood used. A number of Eastern stores carry only two types of ‘asts, the custom for all materials, and the full toes for the ‘brogues. The lasts of the French family will not be -seen in these establishments. Country-wide sales for winter show the French type of lasts having a big lead in popularity over all others.— Boot and ‘Shoe Recorder. sea Price Competition Fight. In a study made of newspaper ad- vertising for the past three weeks, the outstanding characteristic is that of “price comparison.” All over the country, the public is being urged to buy—with “ad-copy”’ ‘indicating un- precedented values. If all the advertisements were predi- cated on giving the public the most for their money, that would indeed be something worth commenting about; but we have noted this season—above all others—that malicious competitive price advertising is the dominant note. When we see great department stores with past reputations for verac- ity issuing advertisements saying “Our shoes at $5.74 have all the character- istics of $22.50 shoes,’ then we begin to wonder whether the public is dumb or the advertising man is dumber still. In one newspaper, the amazing statement of one advertiser was backed up iby a scientific laboratory test, in an effort to convince the public that shoes at $6 were equivalent in every way of other shoes at $14.50. In ithe same issue, copy to the effect that “If you have been in the habit of paying $6, why pay more than $3.74?” And so it goes—comparison on top of comparison—all with the “holier than thou” on one store and an infer- ence that a “Satan of high profit” is working in the other store. It doesn’t seem to us as though any other line goes so heavily into the comparison motif as shoes. There is no objection to a man’s selling his shoes at the lowest possible price, whether or not he makes a profit, but his advertising at least should be hon- est to the extent of not making pre- posterous c!aims out of line with com- mon sense. If there were less of this and more of constructive selling in re- tail shoe advertising we believe more shoes would be sold. ——_22-___ Avoiding Poison Ivy Infection. As summer ‘begins to wane, there are three plants that herald the ap- proach of cooler weather quicker than all other vegetation native to Michi- gan. Sumach, woodbine and poison ivy leaves are usually the first to change color—simetimes as early as the middle of August. Probably everyone recognizes the tall sumach with its spreading branch- es and maroon flower which looks like a tufted plume, but many people to their ultimate sorrow cannot tell the difference between common woodbine (Virginia Creeper) and poison ivy— at least until after they have gathered some of the latter for decorative pur- ‘poses. Woodbine and poison ivy are very easily distinguished for woodbine has five leaves while ivy has but three— tthe same number as there are letters in the ‘word. Two of the leaves are short stalked while the third or ter- minal leaflet is long stalked. Poison ivy leaves are shiny or wax- like, except in the early Spring, while woodbine leaves are dull. The tberries of the woodbine quickly turn to a deep blue; the ivy bears smooth, greenish berries which change later to a yellow- sh white, or ivory color. ce The berries remain on ithe plant un- til late in the Winter and are about a fourth of an inch in diameter. Poison ivy, as well as woodbine, tends to trail along the ground, or climb over brush or fences. Both often grow on trees. But ivy, under favorable conditions, can grow as a shrub three to four feet high or even assume ithe proportions of a young trée. Poisoning usually occurs as a re- sult of actual contact with some part of the plant. It is possible, however, that a person may be poisoned by the leaf ‘hairs or pollen of the plant {f only a short distance from it. The susceptibility of different per- sons varies but it has been established that there is apparently no such thing as absolute imsusceptibility. If one comes in contact with poison ivy one of the surest and best ways to prevent the eruption is the use cf soap and hot water for the potson re- quires some time to ipenetrate the skin. A stiff brush should not be used as this might tend to drive the poisonous ma- terial further into ‘the skin. The irritation from the eruption may be allayed by immersing the in- flamed surface in hot water for several minutes, gradually increasing the tem- perature until the water is as thot as can be borne. If the eruption is on the face apply the hot water by means of towels. Cooking soda or borax on bandages (a teaspoon to a cup of water) is Of value but the bandages should not be tight and should be fre- quently changed. A 10 per cent. solution of hyposulphite of soda (photographers’ fixing liquid) applied as a wet dressing gives beneficial re- sults. Ointments should not be used in the early stages. A bad case of ivy poisoning always requires the attention of a physician. In any case if there is fever, severe pain or ‘headache, it is much safer to call a physician at once. B. R. Rickards. —_———-2~+» Cosmetics That Satisfy. Capitalizing on a popular slogan, a San Antonio druggist recently sold out a surplus stock of cosmetics. Glued to one of the show windows of the store a little below eye level was a partly burned cigaret. From the ash of the cigaret emanated a foggy wisp of grey paint, simulating smoke. After trav- eling to the upper reaches of the win- dow, the paint curled into the words, “Cosmetics that satisfy.’ In the dis- play proper of course were featured representative numbers from the cos- metic line of which he was so anxious to dispose. To Retail At Four Dollars There is a growing de- mand for shoes at four dollars, but - - - A four dollar shoe MUST Shine, Fit and Wear. We manufacture six styles in men’s oxfords that fullfill these require- ments. A post card will bring a salesman with samples. All six styles, including Scotch grain, carried in stock. It will pay you to in- vestigate. Herold Bertsch Shoe Co. Manufacturers of Quality Footwear Since 1892. Grand Rapids, Michigan. L.H. BAKER, Secy-Treas. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY FIRE AND TORNADO INSURANCE Peseta 2 oS. $241,320.66 Saved to Policyholders Since Organization _______ 425,396.21 Write to Lansing, Michigan 20 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President — Gerritt VanderHooning, Grand Rapids. First Vice-Bresident—William Schultz, Ann Arbor. Second Vice-President—Paul Schmidt, Lansing. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Frank Marxer, Saginaw; Leigh Thomas, Ann Arbor; M. C. Goossen, Lansing; R. J. LaBarge, Pontiac. Greetings and Sales Talks—Fortunate and Unfortunate. In Texas the clerk wears his hat in most individual stores. He looks as if he had just stepped into the place. If he were not behind a counter one would not think he belonged. His greeting is shouted from wherever he happens to be. ‘Something for you?” he asks, with strong emphasis on the for. Throughout the food trade elsewhere one is greeted with a formula which makes ‘me nervously irritable, “Yes, sir.” This seems to have originated among the Greek and Italian fruit vendors and they have carried it into all corners of the continent. There can be no set rule for the greeting of customers. This is one vital element that can be made to re- flect personality so completely that perhaps it is best not to suggest any set of words. I think if the would-be seHer will think sincerely of the cus- tomer’s interest he will be likely to evolve a suitable form of greeting. “May I help you?” is a favorite in many well managed organizations. “What can I do for you?” is good. “How can I serve you to-day?” if spoken with a real smile and modulat- ed carefully is, perhaps, as good a form as could be suggested. But it is in the direction of cus- tomers to sources of information or service not within the province of the clerk where terribly unfortunate ex- pressions are used. “You'll have to see,” or “You'll have to go to” are preferred samples of the terrible ones. Any clerk, salesperson, executive or what have you need to think for just an instant to realize that no customer, prospective customer or possible cus- tomer “has to” do anything on earth. The customer is king—so. recognized throughout the entire realm of retail- ing. How can anyone tell a king he has to do any special thing? Qn_ several successive Christmas eves I purchased pound boxes of a cer- tain well known line of chocolate bon- bons for the girls in our offices. One Christmas, seven or eight years ago, the delivery was short one box. I distributed as usual, figuring that I could get my own box at the store where I had left the order. I went there and reported, present- ing the sales slip. The young woman at the counter told me: “You'll have to take that to the factory” and _ she named an address a mile or more away; “we don’t handle that here.” I could not quite swear at a girl clerk, so I found myself saying with exceed- ing quietness but ample emphasis: “No, young lady. I don’t have to do a thing. I gave the order here. I am reporting the shortage here. It is your business, not mine, to correct that shortage,” and I walked out. MICHIGAN TRADESMAN ‘What a chance I gave that girl to do splendid service for her employer. She did not take it. I never got the box for which I had paid eighty perfectly good cents; but also that house never has had a cent of my money since then. This, too, despite the fact that I know the management would not tolerate such a shortcoming if it knew about it. If one so thoroughly posted in re- tail affairs as I am supposed to be will act thus, what can anyone expect from a non-professional customer who ex- periences bad treatment or a simple shortcoming? If you think she will feel she “has to” do anything particu- lar you are just likely to be out of luck, so far as she is concerned. But there are clerks who smile and say: “I’m sorry that I cannot adjust that for you. I’d Jike to give you that box of candy now, but such things have to go through a certain routine. However, I'll handle this and I am sure you will have the candy soon.” Had the girl said that, I should have beamed on her, told her to take all the time needful—and continued ‘to be a customer. Other clerks succeed in sending one to the proper person by means of a formula which is polite, considerate and perfectly satisfying. Their mere words do not matter. Their manner matters 100 per cent. But in these days of keen competition there are no “little things” in selling. Food merchants of to-day in many respects have not the means to “know their groceries” as we of a generation long gone could know them. To my mind and taste, for example, there is no molasses and no syrup ob- tainable. Up to 1879 we had real syrup and molasses. It was the direct product of the sugar refinery. As if it was yesterday I recall the first lot of mixed glucose and syrup we re- ceived. It tasted like glue. It so utter- ly lacked taste that I never could like it. To-day and for the past forty years there has been nothing else on the market. Give a man or woman of this generation a taste of unadulterated sugar syrup and the reaction would be: “Oh, that’s too rank for me.” Last Spring in New ‘Orleans I saw a field of great iron tanks. I thought it was storage for crude oil, but learn- ed that this was the storage of sugar houses—the formerly well-known New Orleans and Barbadoes—molasses. I learned that the company which owned the tanks purchased the entire supply ‘of crude molasses and would not sell a single gallon of it in its virgin state. Every ounce of it is “blended’”—plain- ly, mixed—with glucose in varying proportions before it is marketed. Nobody in the grocery business to- day has background of such facts with which to enlarge his knowledge through his sense of taste and, of course, he cannot now go back to origins «with any syrup or molasses story. Sorghum is still grown and I be- lieve it is home-boiled in some dis- tricts. That has an_ exceedingly pungent flavor. If pure, it is to my mind great stuff for pancake spread. In Georgia and Alabama, probably al- so in Louisiana and Mississippi, cane (Continued on page 31) September 24, 1930 Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. In More Homes Everyday RAaLSOomM America’s Finest Bread Y\ SANCTUM BAKORIUM WW NEWS P Baked in the right manner— backed by the right advertis- ing—the result can only be a steadily increasing demand for HOLSUM. GRAND RAPIDS LOOSE LEAF BINDER CO. Manufacturers of The Proudfit Loose Leaf Devices. Write for information on our system forms for all purposes. 10-16 Logan St., S. W. Grand Rapids, Michigan VEGETABLES BUY YOUR HOME GROWN AND SHIPPED-IN VEGETABLES AT THE VEGETABLE HOUSE VAN EERDEN COMPANY 201-203 Ellsworth, S. W. Grand Rapids, Mich. MERCHANT PARCEL FREIGHT TRANSPORTATION SMALL, LIGHT PACKAGE DELIVERY SYSTEM. SEVERAL TRIPS DAILY TO SURROUNDING TERRITORY. We ship only packages weighing 1 to 75 Ibs. and 70 inches in size (girth plus length). State regulated. Every shipment insured. INNORTH STAR LINE, INC. R. E. TIMM, Gen. Mgr. CRATHMORE HOTEL STATION, GRAND RAPIDS, MICH. placa NEW PACK MALTY MILKIES Wrapped in wax lined gold foil which makes a very attractive and handy pocket package. Ask about our Introductory Offer. _PUTNAM FACTORY a ~ a a Sg Wer. so s 1 tee — e September 24, 1930 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E Y. Abbott, Flint. Secretary—E. J. La Rose,* Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Chain Store Competition And How To Meet It. As an indication that independents who have squarely faced the situation and met it with progressive merchan- dising methods are challenging the supremacy of the chains, witness that many chain stores have recently in- augurated delivery services and some are now installing telephones to com- pete on ‘the independent’s own ground. The trump card ‘heretofore ‘played by many groups of independents. has been that chain store are “foreign” owned enterprises and therefore not entitled to “home” support. However recent reports indicate that several of ithe leading chain organizations are encouraging their branch managers and employes to take greater part in local activities. Out of twenty-six in one chain it was disclosed that twenty- two held memberships in local Cham- bers of ‘Commerce. Investigators ‘have been making a close study of chain store methods that have proved successful, and have also been in contact with independents who leave effectively overcome chain store competition. It has been fairly well established that the only prom- inent factor in favor of the chain is its mass buying ability. Enquiry devel- ops that six important factors have carried the chain store to its present position in the merchandising field: 1. Cutting of overhead by cutting service—the cash and carry p!an as an example. 2. Specialization in merchandise carried. Only goods are stocked that sell freely. 3. Careful choice of locations. 4. Efficiency in p!anning interiors, fixtures, lighting, display and the in- sistence of cleanliness. 5. Thorough system and complete records of every phase of the business. 6. ‘Strict attention to the training of employes. Interviews with leading independent retai-ers have failed to substantiate the belief that chain stores have any abso- lute monopoly on these methods. The investigation of operating expenses of representative chain stores and inde- pendents has dispelled the idea that there is any great economy in favor of the chain operated store. In the course of this investigation, and from a close study of the business press of the country, a number of suc- cessful plans were disclosed that can be applied profitably by chain store and independent merchant alike. Due to the present trend in merchandising and the battle being staged by inde- pendents to meet chain competition, the greater part of this information was secured through independent store channels. These plans and methods have been selected as being worthy of thoughtful consideration of all progressive merchants. E. G. ‘Putnam, independent grocer and market man of Oklahoma City, features delivery service and the ad- vantage of the telephone for placing orders in a recent issue of his store bulletin, which also lists a few choice and seasonal offerings. At the bottom of the page appears the following: “We give free delivery service with a smile. How nice to phone in your order in two minutes instead of taking 30 minutes to dress, 30 minutes to drive, 30 minutes to find a parking space and 30 minutes ‘to select your groceries and shop around and, at the same time, burn up 30 cents of gas! Why take all this upon yourself when you can save both time and money by trading with this home-owned institu- tion?” An Albany, N. Y., grocer, faced with the necessity of keeping pace with a chain store competitor who opened a few doors away, held his trade by continuing to sell his merchandise at established prices and advertising a 5 per cent. discount to those who paid cash and carried the goods home. William H. Piel, independent grocer and meat dealer at Belvidere, Ill., a town of 7,800, does a business of more than $700,000 a year in face of keen chain store competition. ‘Since chain competition was established a few years ago, he has increased his sales 40 ‘per cent. and doubled the size of his store. Mr. Piel has added to his staff until it now includes twenty- seven clerks, seven delivery trucks, four telephone operators -and four book-keepers and cashiers. This suc- cessful retailer says that the price at which a merchant can afford to sell is determined, not by volume buying, but by volume selling. Even if an inde- pendent grocer cannot buy at quite the figure the chains can, if he can sell more merchandise than they do, the can meet them on price. The Piel store plays the game of loss leader as well as the chain store, usually managing to win out because of ability to apply effective plans immediately a situation is faced rather than waiting for in- structions from a central office. The changing conditions in the re- tail field ‘have been met by several in- dependents who have moved from a business district to a residential one. More than one independent grocer thas met ithe condition ‘by putting in an at- tractive delicatessen department, and meat dealers have put in vegetables and fruit. ——_+- M. D. Declares Himself in Favor of Meat Diet. Another medical man took up the cudgel in defense of meat last week when Dr. William ‘Brady, writing in the Brooklyn Eagle under tthe title of “Need a Near Vegetarian Make a Noise Like a Nut,” declared himself in part as follows: “One of the things that are con- stantly stimulating my diaphragm is the way some nuts prate about their vegetarianism while they partake of milk butter and eggs, and sometimes even a bit of fish, just a bucket of shrimp or half a lobster, please. “Some research investigator has lately made the front page by an- nouncing that his extensive observa- tions, made on a ‘few volunteer stu- dents who dieted for a few weeks on lots of meat, gravy and not so much potato, bread, etc., have shown that a meat diet is not advisable, or some- thing like that. “I prefer to accept the evidence given to the scientific world by the ex- plorers, Stefansson and Andersen. The ‘difference between the test these men underwent and ithe test the students of the research investigator underwent, is as great as the difference between read- ing the daily bulletins from de luxe personally conducted polar expeditions and reading Stefansson’s ‘The Friendly Arctic.” “The study of Stefansson and An- dersen on a meat diet was unique in scientific record. Nothing like it ‘has been attempted ‘before or since. Both men voluntarily confined themselves meat and nothing but meat as food for twelve consecutive months and re- mained constantly under scientific ob- servation or reported at regular in- tervals for such tests as the various scientific experts desired to make. The epxeriment was conducted in 1928. “Some of the questions which I con- sider settied by the Stefansson-Ander- sen experiment are these: “1. Meat does not tax the kidneys or damage the kidneys. “2. Meat does not increase the uric acid in the blood or tfssues. “3. Meat does not favor putrefac- tive decomposition in the intestine. “So, have some meat if you like it, and don’t let the chin-music of near- vegetarians disturb your digestion.” > Hint On Vinegar. “In order to keep mother from form- ing in vinegar, add a little salt,” gest an Indiana grocer. sug- GRIDDLES - 7 N. IONIA AVE. BUN STEAMERS - Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. Phone 67143 URNS N. FREEMAN, Mar. VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cantaloupes, Peaches, ‘Yellow Kid’ Bananas, Oranges, Lemons, Fresh GreenVegetables, etc. the Patronage of All. COLD STORAGE FOR APPLES We will BUY your APPLES of you. We will STORE your APPLES for you. We will SELL your APPLES for you. We Guarantee Proper Temperatures — Best of Service — Lowest Rates — Liberal Loans. Write for Rate Schedules — Harvest Your Apples Direct Into Cold Storage and Get Full Returns for Your Crop. Our Warehouse is a Public Institution Open to and Soliciting KENT STORAGE COMPANY - GRAND RAPIDS GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,PIDS, MI CHIGAN M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN — Direct carload receivers of UNIFRUIT BANANAS SUNKIST ~ FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables tienen reeenamg empectsn mtorr ter MICHIGAN TRADESMAN September 24, 1930 HARDWARE Michigan Retail Hardware Association. President—Louis F. Wolf, Mt. Clemens. Vice-Pres.—Waldo Bruske, Saginaw. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Suggestions For the Hardware Dealer in October. With the approach of October, the fall trade in the hardware store is well under way. Now is the time for good shooting displays. Guns, ammunition and other hunting accessories make the most interesting and attractive win- dows a dealer can show. In the preparation of such displays, a number of effective designs can ibe utilized. The range of display is a wide one, from the simplest type of “stocky” window with guns, revolvers, shells, powder, primers, knives and shooting garments to elaborate dis- plays showing an actual shooting scene or a hunters’ camp. Sporting lines such as these offer a pretty fair margin, since the enthusiastic sports- man usually wants the best goods and can afford to pay for them. Hence, it is worth while for the dealer to put some work and thought into his hunting goods display. ‘Now is the time, too, to push your heating goods. Give these lines a good chance. Do not leave them hidden away at the back of the store, but move them to the front, and put on an occasional window display, For a store which appeals largely to country trade, here is a suggestion for a stove window: Along the top of the window hang some lanterns on wire. Stove pipe wire, which does not show very much, will do. If the window has one large pane of glass extending to the top of ceiling, a wire should hang from the center of the ceiling to within about six feet of the bottom of the window. From this another wire should slant to right and left, facing the window, to within three feet of the window floor. Then, starting in the center, sus- pend lanterns by short lengths of wire about 12 inches apart, twisting the wire several times around so that there will be no slipping. Fill the bottom of the window with stove boards ar- ranged in a seini-circle, and’ in the cen- ter set up a large heating stove, plac- ing it far enough back so that when two lengths of pipe are run up and an elbow attached, the collar on the elbow will make it look as though there was a flue in the back of the window. If possible, have a large pasteboard or dummy figure of a farmer in his shirt sleeves sitting on a lantern box. Place him directly behind the stoves. Having his coat off suggests in a real- istic way the heat of the stove. Red tissue and an incandescent in the stove wiil give the appearance of a glowing fire. Near the dummy’s outstretched hand set a small oil heater. Place the smalier heaters around the big stove in a semi-circle. In the spaces formed by this semi-circle place a small oven for a base and on this a large oil stove. Fill in the space in front of the stoves with flue stops, collars, dampers and elbows. At each side of the window place joints of pipe of various sizes. Then, with price cards on each stove, and show cards to suggest the timeli- ness of a new heater, you have a pretty comprehensive, quite effective and not too elaborate window. Of course more elaborate windows suggesting the idea of “winter com- fort” or “making the home homelike for the holidays” can be devised. For the next month or more, con- siderable window space should be given to stove displays. Do not over- crowd the displays, and ibe sure to use attractive and catchy display cards to point out the special features of the stove shown. Oil heaters also merit some display. If properly featured, quite a few of these small, between season heaters can be sold in the fall. Stove accessories should not be for- gotten. There is hardly a home that does not need some article required in connection with the heating system. It may be a coal shovel, a coal hod, an .ash sifter, ash can, stove lining, pack- age of fire clay, stove board, flue stop- per, collar, stove shovel, or any one of several dozen saleable articles, In your anxiety to push the sale of the stoves themselves, do not forget this potential but too often neglected demand for accessories. At this time of the year a iarge number of householders are re-arrang- ing the locations of their stoves and pipes that have lain idle since last win- ter. These people will be interested in a display of stove polish, pipe enamel, aluminum paint for pipes, small brushes, etc. Two or three old lengths of pipe partly re-varnished or re-finished with aluminum will be sure to attract at- tention, The contrast is an old but very effective feature of display. Do not forget that brushes are needed to apply the finishes. .The display should include an assortment of moderate price brushes with price cards attach- ed. Use these displays to drive home the wisdom of securing all the neces- sary accessories before the cold season really sets in. The turning of the leaves and the cool nights will shortly remind the merchant that the farmers will soon be thinking, if they are not thinking already, of the comfort of their five stock during the winter months. Here is a pointer for the hardware dealer catering to rural trade. Horse blan- kets halters and cow ties, will be re- quired, while probably the barns will need fixing before they can be made habitable for the winter. Nails will be required, glass, putty and paint. Now is the time to put a fresh coat of paint on farm buildings and fences. The wood is dry after the summer heat and in the best condition to receive and retain the paint. Feature the paint department con- siderably. While elaborate displays can be put on, remember that an at- tractive window can be made of paint cans with their various labels, helped out by the handsome colored hangers furnished ‘by the manufacturers. Paints are worth one, two or even more dis- plays, depending on the amount of window space at your disposal. As the season progresses you can divert some of your attention from ex- terior paints to interior specialties; and sound the timely slogan, “Brighten up for the holiday homecoming.” This is a sort of curtain-raiser to your holi- day trade; and displays along this line prepare the public mind for your holi- day campaign. The dark evenings at this season of the year create, in rural communities at least, a demand for more light. Thus a very seasonable display can be ar- ranged iby the use of lanterns, lamps, burners, wicks, and similar articles. A show card should be used pointing out the special features found in the lanterns or lamps displayed. Some of these features are: the size of the oil tank, the convenient handle, the ex- tinguishing device, brass bowl, special style and type of burner, economical consumption of oil and time of burn- ing with one filling. The features to be played up depend, of course, on the particular line you handle. But with most lines, this idea of bringing out prominently and em- phatically by means of show cards the strong selling points of an article is well worth while. A display of lamps and lanterns will remind the passer-by that he needs something of this sort. But a similar display coupled with a few words that clearly emphasize the superiority of the article shown will convince the same passer-by then and there that it is exactly the article he wants. Make your window displays talk intelligently and effectively to the person who stops to look at them. Alarm clocks are in considerable de- mand with the coming of shorter days and the natural tendency to sleep somewhat longer in the morning. This line has become a popular seller with the hardware trade. Sales can be immensely increased by means of at- tractive window displays. Show cards will help here, also. Fall housecleaning is now in full swing, and the housewife is interested in housecleaning accessories. There is such a large variety of houseclean- ing supplies that some very attractive displays can be contrived. With some of the larger items, such as vacuum cleaners, a demonstration display. is good. That is, have a rug spread on your window floor, a broom and dust pan on the one hand, and a vacuum cleaner on the other. Label this “The old way—and the new. Save time and labor.” But at the hours Street is crowded, put a couple of girls in the window, and have one use the broom and the other the vacuum demonstrating the when the cleaner, superior Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes . GRAND RAPIDS, MICHIGAN ue Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE Wholesale Only. 342 Market St., S. W. Manufacturers and Distributors of SHEET METAL ROOFING AND FURNACE SUPPLIES, TONCAN IRON SHEETS, CONDUCTOR PIPE AND FITTINGS. We Protect our Dealers. THE BEHLER-YOUNG CO. EAVETROUGH, Grand Rapids, Mich. Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment BROWN & SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Harness, Horse Collars Blankets, Robes Sheep Lined and Blanket - Lined Coats 4 Leather Coats GRAND RAPIDS, MICHIGAN i cu ’ oP tat ae C erage” ¥ 4 attention is an assortment September 24, 1930 MICHIGAN TRADESMAN efficiency and ease of the latter method. Housecleaning displays should aim to bring out the idea of the housewife saving herself unnecessary labor by having a full equipment of “helps” with the exact article to do most quick- ly, easily and efficiently each class of work, A display apt to attract considerable of apple parers. A supply of apples can be se- cured at small cost, and these can be displayed on the wparers in various stages of peeling. A stand or rack will prove the most convenient device for such a display, and a small window can be effectively used for this pur- pose. Help out the display with a show card quoting prices; many housekeepers will readily buy such articles when they find out how in- expensive they are. Victor Lauriston. —___++___ Grand Rapids Has New Sewage Dis- posal Plant. | A great new sewage disposal or treatment plant, now under construc- tion at Grand Rapids, will be placed in operation about October 1, this year. The plant is located at the end of Mar- ket street, between the tracks of the Pere Marquette railroad and the river. The site is properly located and well adapted for its specific use. When completed, the plant, including the em- bankment, excavation and necessary equipment, will represent an_ invest- ment of $975,000. The plant follows the most modern practice in design, and when ready for use will represent one of the most up- todate and economical sewage treat- ment institutions that can be built, It will have ample capacity to serve a population of 250,000, which is the esti- mate for the city in 1945. There is plenty of space available for expan- sion. The flow of sewage from the city varies between 18 and 40 million gal- lons per day, average 30 million gal- lons. When the plant operates, the sewage will be received at the site through the high level sewer. It will first pass through the screen chamber. Then it will pass through fixed bar screens, the bars being so placed as to give one and one-half inches clear opening between them and placed at an angle of 45 degrees with the direction of flow. Rags, large sticks and other objects, which would clog pumps, will be removed at this point. Next, the sewage will pass through what is known as a grit chamber, ad- junct to the screen chamber, which will consist of five separate passes ar- ranged for mechanical cleaning, 60 feet in length and eight to ten feet in width, in which passes the normal velocity of the sewage will be reduced to the appropriate velocity at which sand, gravel and other larger mineral matters are settled out. The flow of sewage, with its load of organic waste, will proceed to the primary settling tanks. These tanks are square in plan, eighty feet on a side, with twelve feet water depth. The sewage flow will be equally dis- tributed to each of the four tanks, in _ which the average detention period will be 90 minutes, during which time from 50 to 60 per cent. of all suspended matter will settle to the bottom. This represents substantially all solid mat- ters in the sewage which will settle without further chemical or biological ° treatment. Each primary settling tank will be equipped with a unique revolv- ing type of sludge collector driven from the top of the tank, but with shoes and scrapers cleaning the bottom and and bringing the settled matters, known as sludge, to a central outlet cone, from which point the sludge will be handled by pumps, as any other liquid or semi-liquid material. The settled sewage will then pass to the river, but will not longer form sludge banks along the stream from here to Grandville, as is the case at present. Handling the sludge obtained in the primary settling tanks is the second item of major importance at the plant. This matter will be taken care of in four round concrete tanks. These tanks are seventy-five feet in diameter and twenty-five feet in depth and will be spanned by a steel superstructure re- sembling the span of a steel bridge. This superstructure will support a re- volving sludge removal mechanism, one of which will be mounted in each tank for the purpose of collecting and mixing the sludge undergoing diges- tion. The Grand Rapids plant differs from most others in that these tanks are to be covered and. the gases given off by the decomposition of sludge will be collected at designated points and led off to gas burning boilers, which in turn will heat water for re-circulation back to the digestion tanks through steel pipe coils. The heat generated from the burning gas thus will be util- ized to keep the tanks at an optimum temperature, which will “break down” the sludge much more rapidly than would be the case if it was stored in an open or cold tank, Whereas in the open type of sewage tank, six to seven months’ time is required for digestion of sludge, the Grand Rapids plant will accomplish the same end in from thirty to sixty days by this special design of sludge digestion tank, The city, therefore, will be saved what would otherwise have been a much. larger capital investment in sludge storage capacity and at the same time there has been removed the largest single source of odor common in sewage plants, which comes from the gases in the decomposition of cludge. Odors present in the gases will, of course, be burned along with the gas, and thus this source of nuis- ance will disappear. After a proper period of digestion within the sludge tanks, this material will be ready for discharge to secondary storage or directly to open drying beds, which wiil cover several acres of land within the diked area making up the sewage plant site. Under ordinary. summer conditions this material will dry within ten days to two weéks to such a condition that it may be remov- ed, put into storage or used for agri- cultural purposes. While not of high fertilizer value, it will be decidedly worth hauling away and should return to the municipality a smal! revenue. It will be of value on some of the lighter soils in and around Grand Rapids, and the humus nature of the sludge will be recognized by farmers and truck gar- deners. The present construction program represents only the first of two steps in the treatment of the sewage, which it is felt will be ultimately required. The hydraulics of the plant are so ar- ranged and the area is sufficient to add at a later date the so-called aera- tion or purification process, which will take the settled sewage from the. pri- mary tanks, remove the balance of the organic matter and replace the oxygen to any desired amount before the treat- ed sewage is discharged back to the river. The estimated cost of such an addition to take care of present popu- lation is $675,000. The addition, of course, would in turn entail consider- able increase over what the operating” expense of the present plant will be when it goes into operation. The work is being constructed by A. A. Alexander & Repass Bros., gen- eral contractors of Des Moines, under the direction of the director of public service and supervision of the city san- itary engineer and staff, from plans prepared by members of the sanitary engineer's office, working in conjunc- tion with and under the direction of Pearse, Greeley & Hansen, consulting sanitary engineers of Chicago. The plant is the city’s answer to a State Supreme court decision ren- dered in 1913. —~-+.>___ ‘He who conceives of nothing as im- possible is capable of the impossible. * ¢ A. CHAS DUNNING & CO. AUCTIONEERS 15 So. Channing St. Est. 1920 Elgin, Ill. C2 ~~ Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repaira Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK Co. Grand Rapids. SAGINAW BRICK CO. Saginaw. Jennings’ Pure Extracts Vanilla, Lemon, Almond, Orange, Raspberry, Wintergreen. Jennings Flavoring Extract Co. Grand Rapids, Mich. These Be Our Leaders Sold only by The Blodgett-Beckley Co. Members India Tea Bureau Toledo, Ohio WHITEFISH and TROUT By Air Daily LAKE and OCEAN FISH GEO. B. READER 1046-1048 Ottawa Ave., N. W. GRAND RAPIDS, MICHIGAN Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertisin Expert Mrechandieing 209-210-2311 Murray a. GRAND RAPIDS, MI GAN I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT (CHEESE All varieties, bulk and package cheese ‘‘Best Foods” Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES 24 HOTEL DEPARTMENT Verbeck’s Ideas on Ocean Fishing at Los Angeles. Los Angeles, Sept. 20—W. A. “Billy” Day was a valued patron of mine for a score of years, when I was in the hotel game at Pentwater and Glen Lake, and if he is still occupying space on this terrestrial ball, he is an- nually visiting one or the other of these places, where he is exceedingly well known and popular. If not, he is most certainly in Paradise or there is no such place. He was a born fish- erman, but he made a living by selling steam boilers, oodles of them, and long after they were superseded by the radio and other ‘hot air equipment. But he was what I would call a “perfunc- tory” fisherman. He used to bring up a trunk load of paraphernalia each re- curring season, spend hours stretching lines, oiling reels, sharpening hooks, etc., but I never heard of this dropping a line in the water and I think I can safely assert that he never caught a fish, ‘but he was a worthy rival of Baron Munchausen and “Col. Tom. Ochiltree when it came to reporting on 'the day’s accomplishments. With these few qualifying remarks I think I may also be placed in the “perfunctory” class when it comes to piscatorial sports. But for all that I am regarded by some as an undoubted authority on this subject and occasion- ally I go down to Redondo Beach with some Eastern friend and help boost him along on a crime wave. Summer is the season when this sport ranks high; is at its zenith, as it were. If you come to California and feel the urge to angle, you can procure bait and tackle ashore and fish off the piers, but to enjoy this sport to the utmost you should ttake a tug boat which lands you on a fishing barge two or three miles out and you are right among them—the big fellows. Except when there is a storm on the waters, of which tthere is always abundant no- tice, for storms never come in a hurry here, the sea is usually as smooth as glass. To be sure, various varieties of fish have their periods of rest, during which they do not bite, but there are so many varieties that one is sure to come upon varieties which do bite and it is worth while to watch the flash of their silver sides and feel that they are hovering around the barge for one specific purpose which has no connec- tion whatsoever with a “hunger” strike. The yellowtail, valuable as food and gamey as you like, will not respond to the ‘bail on the open water, but if you have the patience to linger around the piers you may be rewarded by a catch, and they often make lively work for the unwary fisherman who has dropped his bait in for something smaller—smelts, for instance. He be- longs to.the mackerel family and can smash more tackle than other fish which lives. When you want something extra big, the jewfish is ready at almost any time of the year and as vigorous as you could desire. He is a big sea bass, with all the power of that gamey fish and weight to back it, often running to over 200 pounds. On the barge windlasses are provided for hauling in this class of finny products, and while you experience the joyful sensation of the original “strike” you may relieve yourself of the responsibility of a land- ing by turning your catch over to an assistant who is supposed to be an adept. I have witnessed maneuvers of this type when the primary cause of the discomfiture of these sea mon- sters were members of the fair sex _and more often juveniles scarcely in their ‘teens. Once in a while a lucky sport who has hooked one of these treasures will jump into a waiting dory and allow the fish to tow him until the victim is tired out, and then again he may ‘be playing possum, as they frequently do, and give you a MICHIGAN TRADESMAN grand rush as a ‘fihale, which land you in ‘the brine. The tuna is a big ocean mackerel which equals the jewfish in size, but surpasses him in vigor and dash. The tarpon of the Florida coast may at- tain greater averdupois, but he is an “also ran” when # comes to acting up after he has once been securely. hooked. He is full of tricks and if you haven’t got your feet firmly on the ground or deck, as the case mav be, you will be telling your great-grandchildren all about the sensation of your first catch in more youthful days. One’s greatest sport is with the sil- ver sided mackerel, which are in evi- dence at almost every season of the year, and the smelt, which bites copiously and is regarded with much affection ‘by epicures. Smelt, which are fine [for frying, play around the barges and piers. in vast schools and two or three hooks on the same line will often be full of them at once. You have almost a certainty of catching plenty of these, as also of the mackerel, if you have the right kind of bait. Often you will see halibut with their queer shaped theads steering about in the water below. They are quite a lively fish when hooked, and when they run as high as forty or fifty pounds, which they often do, will give you the impression that as a fisher- man you have arrived. The Pacific mackerel are by no means as delectable eating as those caught on the Atlantic coast, but I really think the halibut are better. Lobsters out this way are entirely de- void of claws of every description, but have the Massachusetts flavor to a satisfactory degree. Wien it comes to oysters the cafes list them at so much per hundred, instead of by the dozen. They are quite satisfying, however, and are inexpensive. The story is related of a Los Angeles sub- deb who, in a New York cafe, ordered a hundred N. Y. counts, having in mind the size of the Pacific type. At the price charged in L. A. for the N. Y. variety, comradeship at this particular stage would not have appealed to me strongly. Now that I have given “Billy” Day a good press notice, without mention- ing his particular boiler factory, and told vou fully and freely what you may expect if you go fishing in California, we will pass to the next topic. may A lot of people—several train loads —went down to Las Vegas, Nevada, this week to attend the inauguration exercises attendant upon ‘the drivine of the first spike in an extension of the Union Pacific Railroad, which is to eventually be opened to the (Boulder Dam site. I say eventually for the very good reason. that it is not expect- ed the road will be opened for a long time and the further one that actual work of construction on the dam will hardly be started for two years. Now the tragic feature about this whole thing was that among the pas- sengers on these special trains were a lot of individuals who went down there to apply for work on dam construc- tion and when they arrived there found other hundreds who had gone there for the same purpose, by rail, auto and afoot, to be among the “early birds” and there will be no work of any kind available until the site of the dam is finally agreed upon and the proper surveys completed, which will be a matter of two years, according to the Government engineers. Uncle Sam has put a stop to exploitation of land sales by ‘taking everything avail- able off the market, but he should go a step farther and ge the widest pub- licity to the further ifact that there will ‘be no call for laborers until 1932, if at that time. There are altogether too many derelicts starving to death on the plains, and this misunderstanding of exact conditions is not going to help any. September 24, 1930 MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “t- 400 Baths RATES $2.50 and up per day. CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND. Mgr. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -t- Sandwich Shop Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. HOTEL BROWNING - Grand Rapids Room & Bath $2 to $2.50. No Higher Half Dollar Dinners 5:30 to 8 P. M. Three Squares from Station. Liberal Parking Space. Columbia Hotel KALAMAZOO Good Place To Tie To “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. HRNEST W. NBIR, Manager. Republican Hotel MILWAUKEE, WIS. Rates $1.50 up—with bath $2 up Cafeteria, Cafe, Sandwich Shop in connection Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. R. D. McFADDEN, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. &S. RICHARDSON, Proprietor NEW BURDICK KALAMAZOO, MICHIGAN in the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private th. Buropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular - ces, Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates GEORGE L. CROCKER, Manager. HOTEL CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE. MICH. Up-to-date Hotel with all Modern Conveniences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 — a — ————? Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. Muskegon ete Michigan Pig + Priresiee + September 24, 1930 The William Pitt Hotel, in Chatham, Ontario, was formally opened the other day, when a group of Detroit and Windsor hotel men went over and helped “blow off the foam.” Among Detroiters present were Harold A. Sage, Hotel Tuller; Maynard D. Smith, Hotel Fort Shelby: J H. Pichler, Ho- tel Statler and Preston D. Norton, Hotel Norton. Hotel managers in nearby Canada, become almost auto- matically members of the Michigan and Detroit hotel associations and fraternize therewith, consequently it was highly proper for the Detroit con- tingent to go over there and start the ball to rolling. Next week. the Michigan Hotel As- sociation is to hold its annual conven- tion at Hotel Ojibway, Sault Ste. Marie, and an ‘innovation will be pil- grimages of members of the craft which are going to start in the middle of the week, in the way of so-called motorcades. -There will ‘be several bunches of them, but they plan to flock together somewhere en route and take the unsuspecting Sooites by storm. The program, as announced in these columns a short time ago, with a few minor exceptions, will be the official one. There will be a lot of business transacted and it is under- stood that such as do not care for arenic sports will be taken care of in other interesting ways. The Milwaukee Chamber of Com- merce has instituted a new fraternal order to be known as the Loyal Order of Hosts. It is a sort of adjunct to the Milwaukee Hotel Association, and it is expected that hotel men will supply the inspiration which is to keep it go- ing. A good think, I should say. F. W. ‘Bergman, who was manager of the Detroit ‘Statler when it was first opened and was with that organization in various capacities for a long time, is now manager of Hotel Shelton, New York City. A lot of hotels and restaurants spoil an otherwise appetizing table d’hote meal, by leaving out an important item—salad. At a cost of a few cents this essential might be added and its cost compensated for by abbreviating somewhat the heavier items. A lot of folks nowadays consider a tasty salad one of the chief elements in a meal and I agree with them. One cafe out here attaches a neatly printed slip to its breakfast menu reading: “It may be a wperfectly beauti- ful day. Then again maybe it is not a nice morning at all. It may bbe cloudy or actually storming. Either way, let it be a good morning, indeed— particular!y if our good breakfast can make it so. Our good morning and your good breakfast.” One good thing about this miniature golf is that a lot of desirable corners which hotel ‘promoters might have tried to utilize for caravansaries have, temporarily, at least, been removed from the market. -Iif the same indi- ‘viduals promoting the go!f courses are interested in the hotel problem, at least hotel operators are immune, That food luxuries of a former day have ‘become the necessities of to-day is indicated particularly, perhaps, in figures showing the consumption of tropical fruits in temperate regions, and different items of this nature which were rarely called for in hotels and restaurants of a generation ago are now consumed by all classes of patrons, A recent survey made by the U.. S. Department of Commerce in one prin- cipal industry, shows that of the total spent for food approximately 6 «per cent. was for fresh fruits, Curlee & Palmer, Michigan hotel operators, who formerly conducted the MICHIGAN ‘Ben Franklin Hotel, at Saginaw, and the Park Hotel, at Mt. Pleasant, have taken over the Western ‘Hotel, at Big Rapids, which was recently purchased from W. F. Jenkins by J. Herschel Hardy. Mr. Jenkins, under an ar- rangement with the owner was to re- main in charge until a lessee was se- cured, which probably means he will now retire and Curlee & Palmer will be actually in charge. It is announced that many changes wiil be made in the way of improvements. Howard A. Smith, formerly. assist- ant manager of Hotel Tuller, has been appointed manager of ‘Highland Tow- ers, a large apartment hotel in High- land Park. Mr. Smith started his ho- tel career as a bell boy at Hotel Win- ona, Bay City, at the age of fifteen. Thomas S. Walker, assistant man- ager at the Pantlind, has been enjoy- ing a wonderful motor trip through the East. as his vacation. Detroit Greeters are planning to hold a series of meetings in various of the smaller cities outside of Detroit, for the purpose of recruiting its mem- bership. ‘Several hotels have already offered the hospitality of their estab- iishments in furthering the plan, which is unqestionably a good one. Also the Michigan ‘Hotel Association is putting on a drive with a similar ob- ject in view, which will be in charge of Preston D. Norton, of the Detroit Norton. I am betting on Preston D. We used to go out together on these forays and there are a few in Michigan who will testify to the effect that some bacon was brought home. Ray Himmel, of Marshall, is the new proprietor of Hotel Calhoun, at Homer, formerly operated by Mrs. Clyde Ulrich. Extensive repairs are on the program for the near future. George W. Snyder, former manager of Hotel Waldorf, Toledo, has been appointed night manager of the Book- Cadillac by managing director Carl M. Snyder. Mr. Snyder has been much in evidence in Detroit hotel affairs, hav- ing ‘been connected with the Fairbairn and LaSalle hotels previous to going to Toledo. George Gidley, long-known as own- er and operator of Hotel Montague, Caro, has disposed of his interest in the hotel to Karl Kinsey, and will be- come a resident of Southern California, Mr. Gidley ran a remarkably good ho- tel, and was well known among trav- eling men as well as by members of the fraternity in the Wolverine State. I hope to catch up with him out here and return some semblance of the hos- pitality he used to pass out to me, when I was gathering dues for the M. H. A. There are none better. Reports from all parts of Canada are to the effect that the hotels in the Dominion ‘have had a record-breaking season and that a lot more summer ho- tels are going to be built and put in operation next season. ‘Some claim Mr. Volstead is, in a measure, re- sponsible for this sudden improvement in conditions over there, but one hears all sorts of stories, and you can be- lieve as much as you please, including the statement that arrests for drunken driving are only 10 per cent. of what they are in the U. S. based on an equal amount of traffic. William E. Snyder, manager of Ho-: tel Seward, Detroit, was elected presi- dent of the International Stewards’ As- sociation, at the annual convention held at Detroit, a few days ago. Mr. Sny- der had previously attained a promin- ent position with Detroit and Michigan hotel operators and the honor con- ferred upon him was richly deserved. TRADESMAN Detroit hotel operators have per- fected an arrangement ‘with the prin- cipal laundry operators of that citv whereby hotel laundry found in the hands of private parties will be re- _ turned to the rightful owners. This move it is expected will save a large sum annually to the various hotels and will have a very substantial effect on “linen snipers.” One of the best ways to play safe when cashing checks for strangers is for the clerk to ask himself, “Would my ‘bank cash this check for this man?” and act accordingly. Except for the fact that he has been trained to expect this service, there is no reason in the world why the unknown guest in a ho- tel should expect the management to do for him, in the way of providing funds, what the ‘bank, with its superior facilities for meeting such situations would not do. George C. Beall, former chief clerk at the Detroit Tuller, has been ap- pointed manager of Van Etten Lake Lodge, at Oscoda, owned and operated by Mrs. Frank G. Cowley. Mr. Beall went to the Lodge as chief clerk after resigning from the Tuller staff a short time since, and soon afterward re- ceived the managerial appointment, Two automatic stokers have just been installed in the furnace room of Hotel Burdick, Kalamazoo, a continua- tion of the policy of Walter J. Hodges, its general manager, to keep abreast of the times. Mr. and Mrs. Rollin Cook, of the Skirvin ‘Hotel, Oklahoma City, Okla- homa, have been visiting in Grand Rapids. Mr. Cook was formerly chief cerk at Hotel Mertens, and was sec- retary-treasurer of Charter No. 22 of the Greeters. W. C. Keeley, a former manager of the Morton Hotel, Grand Rapids, but now manager of the extensive hotel properties controlled ‘by the Chicago Title and Trust Company, is reported to be making a wonderful showing in his new position, whereat his many Michigan followers wil be greatly pleased. Frank S. Verbeck. The Miller Hotel at Carson City has been leased ‘by the owner, Mrs. Ben Baker, to Ray Burrel of Edmore who will take immediate possession. The Miller House is one of the old hotels of this part of the State. Under the proprietorship of its builder and later that of Ben Baker the ‘hotel enjoyed a fine patronage. The Hotel Phelps, at Greenville, has been purchased by Mrs. Mayta E. Baldwin, who proposes to thoroughly modernize the old hostelry, a new heating plant, new furniture, painting inside and out. The hotel is one of the oldest in Montcalm county and until recent years has enjoyed a large com- mercial ‘business. Very few hotels in the smaller communities of the State enjoy anywhere near the amount of business they did a few years ago. In the days when hundreds of traveling salesmen packed the railroad coaches five days out of the week it was a poor hotel even in the small hamlets that did not make money for its owners. Old timers recall the number of sales- men who piled out of the smoker with their grips at every stopping place and it was a dull day at the crossroads when they failed to put in an appear- ance. Many of the salesmen of that period were as much of a fixture in a small town as the village president to 25 thé town constable. They had regular calling days and everybody in ‘town knew exactly when to look for their arrival. If there happened to be a social function in town that night they were in attendance, coming with their customers and taking a friendly part in whatever program was being offered. Wet and dry lines were much farther apart than they are to-day and if one of the ‘boys fell off the wagon the na- tives saw to it that he was duly re- vived and back on the job the next day. suddenly remember something he had The writer has seen a merchant failed to order while the salesman was. in his store run over to the town saloon and give the knight of the road the missing item. You can imagine any- thing like that happening these days. We knew several traveling men who met regularly once a month in a small village and at the end of the day’s work would take the merchants with them to the inn for a night of revel. Although the party was common knowledge to all we never heard a singe person utter a word of con- demnation, and there were a lot of good folks in that community. To-day the traveling man _ with a smell of liquor on his breath is almost taboo. New methods of distribution shave taken more than half of the men off the road and those who remain are as careful of their personal habits as a church deacon. The old days have passed forever.—Ionia Sentinel. —_—_++ -—____ Twenty New Readers of the Trades- man, The following new subscribers have been received during the past week: A. H. Jansen, Bellaire. Clyde Beery, Otsego. Johnson* Hardware, Otsego. Derk Huisman, Otsego. F. E. Glover, Otsego. Nooney & Miller, Plainwell. H. H. Nyenhuis, Hamilton, H. J. Lampen, Hamilton. H. A. Lampen & Son, Overisel. A. Block, Walker. Clifford G. Veldman, Dennison. Home Grocery & Market, Zeeland. Heyser Bros., Zeeland. Martin VanderVelde, Zeeland. C. K, Baarman, Zeeland. Andrew Vander Ploeg, Holland. Peter Tuinstra, Holland. Jack Systma, Holland. Peoples Market, Holland. L. D. Knoll, Holland, ——_>+<.___ Characteristics of Success. To be able to carry money without spending it. To be able to bear an injustice with- out retaliating. To be able to do one’s duty even when one is not watched. To be able to keep at the job until it is finished. To be able to make use of criticism without letting it whip you. CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., in the picturesque St. Joseph Valley. Rumely Hotel and Annex, La- Porte, Ind. Edgewater Club Hotel, St. Joseph, Mich., open from May to October. All of these hotels are conducted on the high standard established and always maintained by Mr. Renner. DRUGS Michigan Board of Pharmacy. or Edward Richardson, De- oit ‘ann ee Orville Hoxie, Grand Rap- S. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Sane Go ae ae Michigan State Pharmaceutical Association. President—John J. Watters, Saginaw. First Vice-President—Alexander Reid, Detroit. Second Vice-President — F. H. Taft, Lansing. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding, Yale. Law As To Labeling of Proprietary Medicines, The fact already has been developed that the law, in determining whether the therapeutic claims of the manufac- turer of a proprietary medicine are “false and fraudulent,” within the meaning of the Food and Drugs Act, uses as its yardstick the prevailing medical view or fair consensus of cur- rent professional and scientific opinion regarding the drugs or medicinal agents employed in the particular product. With that rule or yardstick clearly in mind, let us attempt its ap- plication to conditions or facts that will be assumed by way of example or for purposes of demonstration. The first question must tbe as to the character or nature of the condition or malady intended for treatment. As to a limited number of diseases, there is practical agreement among those en- titled to speak with authority that the safe and effective. treatment of such diseases calls for the services of a phy- sician. In this class belong cancer and influenza, which still baffle the medical world, both as to underlying causes and prevention or successful treatment. To these may be added tuberculosis, pneumonia, diabetes and Bright’s dis- ease, which, although better under- stood and perhlops more successfully handled or controlled by the medical profession, are commonly regarded as demanding the observation and -atten- tion of the trained practitioner, who alone will be in position to meet the peculiar problems presented in individ- ual cases and often requiring urgent measures. Inasmuch as the diseases just enum- erated are considered to be ‘beyond the reasonable powers of any combination of drugs, for reasons already intimated, MICHIGAN the Government does not permit men- tion of those diseases by any manufac- turer of a ready packaged medicine of- fered for sale to the general or lay public. As to those particular maladies the Government does not concede that any substantial measure of relief through any medicine would tbe pos- sible, and thence insists that the treat- ment of those diseases shall not be undertaken by the manufacturer of any proprietary preparation. Those dis- eases therefore must be considered, at least in the present stage of develop- ments in the fields of science and medi- cine, as outside the domain of pro- prietary medicines and thus as calling for no further comment in this dis- cussion. While this is not offered or to be accepted as a complete list of ailments which the manufacturer of a propri- etary medicine should not attempt to treat in this year 1930, it includes those diseases as to which there appears to be no serious controversy in this con- nection at present. In considering possible additions to this list of for- bidden maladies, let it be noted that in some if not most instances the ban against use of a proprietary medicine in the treatment of the disease involved really is based upon the shortcomings of the medical profession itself with reference to that disease, rather than upon the lack of medicinal virtue to be accorded to the product of any manu- facturer. Illustration of this may ‘be found in the case of influenza, the cause of which the profession has been unable to find. The point is that, with respect to such a disease, the mere fact that a ready-packaged medicine is not recognized or allowed on the market for that ailment is not to be taken as indicating any inherent danger in self- diagnosis and self-treatment in and of themselves. On the contrary, the fact may be that the manufacturer is denied the right to attempt the treatment of some particular disease for the reason that the medical profession has not de- veloped any successful treatment of its own for. that disease. Mention is made of this circumstance ‘because it un- fortunately is true that the enemies of the ready packaged medicine industry, or those who for selfish reasons would like to see that industry crippled or destroyed, are now attempting in in- sidious ways to develop, out of this denial to the manufacturers of pro- prietary medicines of the right to treat diseases such as cancer and influenza, TRADESMAN an argument against the citizen’s age- old right of self-diagnosis and self- treatment. They should not be per- mitted thus to confuse the issues to their own selfish ends. Let it tbe clearly understood that there is no disposition here to argue that proprietary manufacturers should be allowed to advertise and sell their medicines for the relief of all diseases or that they nor are unjustly denied the right to attempt the treatment of some of the maladies just mentioned. Such is not the purpose of this discussion. What is insisted upon with all possible emphasis, however, is the point that the denial to ready-packaged medicine manufacturers of the right to adver- tise and sell their products lawfully may be justified only upon a showing that the particular disease has not yet September 24, 1930 been brought under control by science or that the peculiar nature of that ail- ment requires the personal attention of the trained physician. This is far from saying that self-diagnosis and_ self- treatment are inherently dangerous. Indeed, no court ever attempted to ground a decision upon the theory of inherent danger in ready packaged medicines, nor is it likely that an argu- ment of that sort would prove at all persuasive. While there have been some inroads upon the personal liber- ties of the individual, it is not to be expected that the citizen would toler- ate the taking away of his right to treat his own dlls in his own way, save only in those restricted cases where the nature of his ailment might be such as to endanger the public. Nor is it to be inferred that this is TWO FAMOUS BRANDS, KNOWN FOR QUALITY WHEREVER MEN BUY CIGARS THESE LEADING QUALITY CIGARS ARE GOOD CIGARS TO TIE TO Distributed Throughout Michigan by Lee & Cady MALLU CL GRAND RAPIDS STORE EQUIPMENT CORPORATION GRAND RAPIDS ~ MICHIGAN Te POLLO DRUG STORE FIXTURES » Planned to make every ———————— , foot of store into CUCL DRUG STORE PLANNING Recommendations to fit individual conditions. 4 NY ccna sn “lini ™% * ' , Pcmmemsianitin 2 . criti an . Reps. -¢ sales space. WELCH-WILMARTH "ea CORPORATION LEE ELE LTTE LE EEE THUS Succeeding GRAND RAPIDS Se! ber 24 a MICHIGAN TRADESMAN 27° a mere man of straw or “scarecrow” retailing of merchandise, however i Y r im- Bole es ee ee a ee a WHOLESALE DRUG PRICE CURRENT deliberate and calm judgment of those may be. . fith uni opportunity - : Be Prices quoted are i he ipod caer: se eine Even though the merchandising side pei i oo aN the day of issue. 4 ta ermine : a : wt otton Seed -... 1 35 50 Benzoin Comp’d. 24 go oakat gecidy We heees Ue may predominate in an establishment, Boric (Powd.)-. 10 @ 20 Cubebs _______ -.5 00@5 25 Buchu —_________ 33 ie be : peel oe the very fact that a pharmacist owns Boric (Xtal) -_.10 @ 20 WBigeron -_______ 400@4 25 Cantharides _... @2 52 or its object the gradual “whittling or conducts the st ai : Carbolic ---.--.. 38 @ 44 Hucalyptus -___.125@150 Capsicum _____-~ @2 28 Moisi Ob the ceahroarhacca dici conducts the store, gives a prestige Gittia 52 @ 66 Hemlock, pure__ 2 00@2 25 Catechu ______ @1 44 ats a h se & fay cine to the business and an assurance to the oe tee sas 3%4@ 8 Te woe : ie = Cinchona ene @2 16 industry rou ’ 5 ae feriG. ooo 1 : ood - cum ce see pena - a patron whatever his intended purchase Oxalie 2777777777 a . a Lard, extra ____ 1 55@1 65 Cubebs 77” 2 76 eee ao a . sa Ate € per- may be. The significance and the bene- compere — a6 a ens ra 3 0006 25 Gentian ee as oe 2 a by — ficial results of Pharmacy Week to 77 Lavender Gar’n_ 1 25@150 Guaiae _____-~ $2 23 7 iprepar S. ! S See ee Seon iac, Ammon._ oe — ne pie d Mh . pharmacy and the drug business de- Ammonia Linseed, raw, bbl are 33 Toding oe or = eo ee the i- pend on the impress made on the pub- Water, 26 deg... 07 @ 18 Linseed, boiled, bbl. @ 91 Iodine, Colorless. @1 60 dustry permit itself to be shackled? be Bidic. ak lati : Water, 18 deg._. 06 @ 15 Jinseed, bid, less 98@111 Iron, Clo. _____ @1 56 , the publicity given relative to its Water. 14 deg... 5%@ 13 wo plete es 08 ps @1 44 ——? mission; there is arbonate —--_.. 20 @ 25 Si 2 OF. 35 yith_ -------__. National Pharmacy Week. e€ 18 opportunity during Chloride (Gran.) 08 @ 18 Neatsfoot ied oma ees 1 25@1 35 Nux Vomica a = a B. acnhaca os ae the fifty weeks or more each year to a 2 3 00@5 00 Opium _____ _ Gea y continual repetition of the date, aa ae a ive, a, Oo . Camp. __ Cote is ea ee 2 advertise the merchandising side of the Balsams yellow ee 2 50@3 00 onan Sous ei . ee pe to impress store so very necessary for producing Copaiba -___---- 1 00@1 25 Olive, Malaga, ubarb -_______ @1 92 upon our readers the fact that that direct profit. Ducing ‘Pharmacy Week = on -- 2 seat i green -________ 2 85@3 25 reek is the ; ici? : a : ae: Orange, S Paint sf : : panel pire ire — -however, pharmacy should be the para- — ----- ------ 3 ae Origanum, i , ae oa Lead, red dry 13% @14% y fo sell to the public the valve Of mount topic of the drug store. Pro; 0 Qriganum, com’l 1 00@1 20 ise white dry 13% @14 their profession—Pharmacy. It is not a : ennyroyal --.. 3 25@3 50 , White oil 13%@14% a week to sell merchandis it Pe Ye tone fer the wees — oe a gered Ga Game ga i 2 : ; Tenaaise; C18 @ Oetober 12 to 18 inclasive Cassia (ordinary)_ 25@ 30 mee Winke Fee jcaath i ne S week to sell the service our readers : — Piseacer brag Ny ~- 40@ 60 Medehoon oe Red Venet'n tmz, 48 : : ——~>+ + >___ assafras (pw. 60c) @ 50 oe : : aoa ; . Te Putty _____ ao se a vance oH and The New Canned Foods Standards. — Cut (powd.) Sane Pas gipre . Whiting, eo . tu 1e- ; 7 y ‘ 4 gg a ae dea Seated a si igigy sg Ian SVG (5. 521 SSR en manly fp mn ames eects oom Sn sa e 2 a a oe week Set _ ee sone Standards established under the new Sassafras. arti’l | 75@1 00 peng Pea se ae standin 7 J 1s 2 : owen 3 = ven & among your windows of the canners’ law, amending the Federal Berries aaa eons i oon o Rogers Prep. __ 2 3008 s . ? : Tang oe In thi san Gt . 18 00 19 in. Butter ___" 777 25 00 WRAPPING PAPER Fibre, Manila, white No. E Wire 0. nee Butchers D F 06144 Krate 0 07 Kraft Stripe > 09% YEAST CAKE Magic, 3 doz. _____ 2 70 Sunlight, 3 doz. ______ 2 70 Sunlight, 1% doz. 4 35 7 east Foam, 3 doz. __ 2 70 east Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 30 wagner ~ ee MICHIGAN TRADESMAN September 24, 1930 LOOKING BACKWARD. Events of Fifty Years in the Confec- tionery Business. Looking back over fifty years and noting all the changes which have taken place in the city during that time; taking into consideration its growth, which has increased more than five fold; recalling to memory the changes in the different business hous- es and the passing away of so many prominent men during that time, to- gether with the great changes in our own line of business, I cannot help but feel that fifty years is a long time, Yet to a person who is actively engaged in business the time passes quickly and fifty years seem almost like a dream. Fifty years ago I was associated with B. W. Putnam and my brother, H. C. Brooks, in the Mills block, 63 and 65 Canal street, under the style of Put- nam & Brooks, with no competition to speak of in the candy line except outside our own city. This combina- tion continued without change except moving into the Blodgett block on Ionia street, until 1889, when a disso- lution took place, Mr. Putnam buying the Brooks interest and forming a stock company known as the Putnam Candy Co., while the writer formed an alliance with three of the traveling salesmen of the old company under the style of A. E. Brooks & Co., start- ing operations in a small way in the rear of the Cody block on Fulton street. Within a year these quarters were found to be too small and we rented the store next to the Hazeltine & Perkins Co., on Ottawa street, of George Kendall, taking a three year lease and renewing the lease for one year. Then we again found it neces- sary to have more room and leased the Gunn block on Ionia street, being separated from our old competitors only by a saloon. This was found to be sufficient to keep us good natured and on friendly terms, although neith- er of us was ever inclined to settle any differences in saloons or to fre- quent them for any other purpose. The Gunn block was leased for five years and re-leased yearly for four consecu- tive years, when we again found it advisable to change, and in the mean- time, having purchased the lot at 116 and 118 South Ionia street, decided to build on that spot, erecting a building 50x100, five stories and basement, con- cluding that would be sufficient for all time. After a few years we again found we needed more room, and, having an opportunity to purchase the lot in the rear on Commerce street secured that, thinking we might be able to use it to advantage, but the lot South of us was more desirable and also in the market, so we decided to take it in and use it in connection with the old one, utilizing the one in the rear for a power house. We accord- ingly built three stories and basement, 50x100, which constitutes our present plant, occupying 50,000 feet of floor space. Even this is small compared with many factories in the larger cities. The personnel of our company has changed about as many times as we have moved, the old salesmen drop- ping out one by one and their places being taken by others, but the writer stuck to the ship as captain, until two years ago, when he retired from active service. The ownership of the busi- ness is vested in the writer, his two sons Marcus D. and J. Winfield, Glenn Young and Fred Poel, Our capital stock is $200,000. To say that it has always been smooth sailing would hardly be correct, for when we first started in 1889 we soon encountered the worst panic we have ever seen, but we weathered all the storms of the nineties, although the clouds were dark and threatening at times and the profits for many years so small that they were hardly noticeable. Not un- til the nineteenth century had passed, inspection and analysis, On account of this condition it was thought ad- visable to seek a remedy and better trade conditions, so at the request of a couple of Cincinnati houses, repre- sented by Jacob Buss, of the P. Ech- ert Co., and H. D. Smith, of H. D. Smith & Co., the writer met these parties in Chicago with this end in view. The first party we called upon —one of the largest in Chicago—re- ceived us in a very affable manner and readily assented to our proposition to call a meeting and do what he could to aid us, but before leaving we must go out and take a drink with him— which by the way, was of frequent oc- currence with this particular party— and though not accustomed to doing A. E. Brooks did we realize much more than or- dinary 6 per cent, dividend, Fifty years ago conditions in the confectionery business were very dif- ferent from what they are to-day. Then price was about the only thing to be considered and the goods were usually made to fit the price. This had a tendency to demoralize, owing to the disposition on the part of some of the larger manufacturers to use adulterants to cheapen their products, which could easily be done without injury to looks by the use of terra alba, a mineral product resembling the finest kind of pulverized sugar and which could be bought in large quan- tities as low as a cent a pound and which could only be detected by close anything of the kind myself, I thought as long as I was with these other gentlemen, I must tag along, which I did. “What’ll you have, Brooks?” “Nothing, thanks,’ I said, “I don’t indulge.” “Have a cigar then?” “No, thanks, I don’t smoke.” ‘What the h—1! do you do?” to which I made no response; but to make a long story short, without giving further details, a meeting was called. Nearly all the Chicago houses were represented at a meeting held a little later, to which all the confectioners in the United States were invited, at which an asso- ciation was formed called the National Association of Confectioners, which had for its principal object the raising of the standard of confectionery by using nothing but the highest grade of materials and to prosecute any par- ties, whether members or not, who used harmful colors or injurious in- gredients in their goods, thus fore- stalling, so far as confectionery is con- cerned, by many years the so-called pure food law of 1906. The National Confectioners’ Association, through its officers and executive committee—who have always been men of charac- ter and ability—did more than any other organization to aid in the forma- tion of same. To say that the confec- tionery business has kept pace with all the leading industries of the land I believe is putting it mildly. Many of the factories which were considered large fifty years ago have quadrupled in size. The new ones that have sprung up can be counted by the hundreds and the volume of business has so in- creased as to render the figures ap- palling. It would seem as though one or two of the large factories which turn out several tons daily ought to be enough to supply the whole United States, but the truth is, candy has come to be almost a necessity. Many people use it not only for an occa- sional evening or afternoon party, but in place of the customary dessert at the table. Then, again, the kind and variety has changed. Fifty years ago hardly anything in the line of choco- lates” was made. To-day there are many large factories making hardly anything else, and the variety is un- limited. Even in our own factory we use more than a hundred tons of choc- olate annually and have upwards of a hundred varieties. I would not be doing the subject justice if I did not allude briefly to the manner of packing and distribut- ing candy at the present time. Fifty years ago everything was p:cked in five pound boxes, with no fancy pack- ages of half-pound, pounds, twos, threes and fives daintily put up by experts and tied with fancy ribbon— a marvelous transformation from the old style of packing, and one which is not only pleasing to the eve, hut is much more sanitary and acceptable. Speaking of sanitation leads me to remark that the transformed sts le of packing is not much more marked than the changed conditions of cleanliness in the factory, made compulsory by tke pure food laws of the State and ‘a- tion, and which should be welcomed by every manufacturer in the land. I realize that this treatise is meager for the length of time it covers and upon which volumes might be writ- ten instead of paragraphs, but my time is limited and this work is out of my line entirely. I congratulate the Tradesman on its growth, which, like the city and our own business, has been gradual and substantial for nearly fifty years and also for its progressive spirit: for its firm and decided stand for right prin- ciples and, lastly, for its stand for civic pride and betterment. Long may it live and thrive and continue to serve the business interests and citizens of Grand Rapids and vicinity! A. E. Brooks, Oy os > eed i out of r eae ee ce te a me ae EOS eee ee note of creditors ne ..--§ 71.87 cane syrup for getting there are : that region. striking dis- to fear that him. ords, he rée- oe did not have to few what that so fearful of his > declined to 130.21 _ 107.50 on 1,218.18 ss 7 s 66 124.67 75.75 14.85 118,00 50.00 G. R. Wood Finishing Co., Gd. R. 2.8 A. Hoeningsburger Co., Chicago __ 84 Howes Oll Co., Constantine ______ 8.73 Harvey Stuart, Schoolcraft ______ 167.61 Arthur E. Howard, Three Rivers 59.90 Hillwood Mfg. Co., Cleveland .... 21.206 Hiltinots Bedding Co., Chicago _... 604.77 Johnson Glass Co., Hartford ._____ 14.25 Kal. Gazette. Kalamazoo —_.... ec eee Kay Mfg. Co., Grand Rapids _-- 211.92 Cc. W. Krum & Son, Schoolcraft .. 11.65 Kellogg Oil Co., Constantine _... 23.50 LaFrance Textile Co., Grand Rap. 72.03 Morris B. Leventhal, Philadelphia 314.94 Lussky-White Coolidge Inc.. Chi. 56.00 Mich, Mut. Liability Co., Detroit 125.39 Mutual Thread Co., Bristol, Tenn, 79.94 Nat'l Spring & Wire Co., Grand R. 296.23 Peasice-Gaulbert Paint & Varn. Co.. iowaville,. Ky. ............ 27.7% Royal Textile Co.. Boston ......... 360.09 Wm. Weber, Jr., Constantine... %.90 Sturgis Supply Co.. Sturgis —._-__ 1.23 Smith-Patterson Lbr. Co., Sturgis. 39.17 Stureis Machine Co., Sturgis ._... 32.48 Superior Printing Co... Kalamazoo 13.32 Walter Swigart. Chicago —.......-. 22.50 Schoolcraft Express. Schooicraft.. 1.40 Three Rivers Lumber Co., Three R. 143.66 United Tapestry Mills, Philadelphia 68.75 J. lL. Van Setos, Three Rivers -... 44.08 Valley Oil Co., Cleveland -........ 15.45 George Wilcomb Co., Boston ..... 36.80 Wolf Bedding Cc.. Fort Wayne -. 35.40 Wayne Belting Co.. Fort Wayne. 38.78 Welty Truck Line, Kalamazoo .... 5.36 Sept. 16. We have to-day received the schedules, reference and adjudication in the matter of Charlies Richmond, Bank- rupt No. 4231. The matter has been re- ferred to Charlies B. Blair as referee in bankruptcy. The bankrupt is a resident of Muskegon Heights, and his occupation is that of a merchant. The schedule shows assets of $6,763.99 with Hahbilities of $6,516.78 The first meeting will be enlled and note of same made herein. The list of creditors of said bankrupt is as follows: City of Muskegon Heights ....unknown Helen Richmond, Muskegon Hts. $ 96.00 Geagon Motor Sales Co.. Musk. Hts. 760.00 Miibourn Shoe Case Co., Lansing 525.00 Armour Co., Chicago .........---- 228.25 Serval Garage, Muskegon Heights 12.65 Western Mich. Grocer Co., G'd R. 31.68 Heights Lumber Co., Muskegon -. 371.56 Chase & Co.. Muskegon Heights .. 27.00 Anderson Packing Co.. Musk. Hts. 62.41 Steindler Paper Co.. Muskegon -. 61.10 Record, Muskegon Heights -------- 16.80 John Lansdale, Muskegon -....... $.14 R. Gumz Co., Milwaukee ----._~- 34.64 C. W. Mills Paper Co., Grand Rap. 65.64 Arnold Bros. Packing Co., Chicago 101.33 Waterloo, Ia. 20.00 Hekman Biscuit Co.. Muskegon -. 56.54 Beitd Murdock Co.. Chicago -..--- 45.92 Sechoenbere’s Market, Musk. Hts. 54.82 Multon Grocery Co., Muskegon -. 40.85 J. R. Betersdorf Bros. Chicago -- 35.87 Osear Mayer Co., Chicago -----~-~ 18.06 Wilson Co.. Chicago -....--------- 161.34 Markie Cement Co., Muskegon -- 25.96 Cudahy Bros., Cudah.y, Wis. ---- 262.84 Wide World Christian Couriers, Chisago © ........--_--..---------< 0,00 Dr. LeFevre. Muskegon ..-------- 50.00 Mercy Hospital, Muskegon -----~-- 30.00 J. Dimondolyse & Nichols, Mus. H. 250.60 Swift Co,. Muskegon ~-------.—- 479,81 Herbert Smith, Muskegon ----.--- 125.31 First State Savings Bank, Mus. H. 1,075.66 Dr. Car! Pangerl, Muskegon Hts. 70.00 ; & Son, Muskegon__ 110.00 Al Damm, Muskegon ----...------ 27.07 Muskegon Roofing Co.. Muskegon 25.06 Reld Graff Co.. Muskegon Heights 10.50 Plankington Packing Co., Muskegon 102.15 Clara Garrison, Muskegon ---.---- 60.00 Schust Biscuit Co.. Muskegon -- 15.00 In the matter of Grames Manufacturing Co., the first meeting of creditors has been called for Oct. 6. In the matter of Charies Richmond, Bankrupt No. 4231. The first meeting of creditors has been called for Oct. 6. In the matter of Claude C. Cole, Bank- rupt No. 4219. The funds have been re~ ceived and the first meeting has been called for Oct. 2. In the matter of David E. Acker, Bank- rupt No. 4225. The funds have been re- eetved and the first meeting of creditors has been called for Oct. 2. In the matter of IL. Gudelsky & Sons Co., Bankrupt No. 4197, The first meet- ing has been called for Oct. 2. In the matter of Orlo Meyers, Bank~ rupt Ne. 4212. The funds have been re- eelved and the first meeting of creditors has been called for Oct. 1. In the matter of James Bianskma, Bankrupt No. 4220. The funds have been received and the first meeting of cred- itors has been called for Oct. 1. In the matter of Carl R. Olson, Bank- rupt No, 4216. The funds have been re- cived and the first meeting of creditors has been called for Oct. 1. In the matter of Albert J. Schultz, doing business as Neumeister & Schultz, Bankrupt No. 4228. The first meeting of creditors has been called for Oct. 1. In the matter of Arthur M. Schneider, Bankrupt No. 4222. The first meeting of creditors has been called for Sept. 36. In the matter of Ratph Hellinga, Bank- rupt No. 4172. The funds have been re- ceived and the first meeting of creditors has ben calied for Sept. 30. In the matter of Ludovic F. Buchanan, doing business ea L. F. Buchanan, Bank- MICHIGAN TRADESMAN rupt Noe, 4218. The first meeting of cred- itors has been called for Sept. 36. In the matter of L. F. Buchanan, Bank- rupt No. 4218. Ths sale of assets has been called for Oct. 2 at the premises of the bankrupt, 2401 S. Division avenue, Grand Rapids. Al stock in trade con- sisting of automobile accessories, parts, repairs and equipment, together with at~ tendant fixtures and furniture, together with three chevrolet trucks and 1 ford truck will be sold, all appraised at $2,- 723.14, _in the matter of I. Gudelsky & Sons Co., Bankrupt No. 4197. The sale of as- sets has been called for Oct. 3, at the premises occupied by the bankrupt, 155 W. Western avenue, Muskegon. All the stock in trade, consisting of ladies, men's and children’s clothing, wearing apparel, together with men’s, women's and chil- dren's boots, shoes and rubbers, also findings, etc., will be sold together with attendant fixtures, all appraised at $5,- 662,10. In the matter of A¥Ybert J. Schultz, doing business as Neumeister & Schutls, Bankrupt No. 4228. The sale of assets has been called for Oct. 3, at the premises of the bankrupt, 323 West Western avenue, Muskegon. All the stock in trade will be sold. consisting of boys, men's, women's and children’s shoes, to-. gether with attendant fixtures, all used in a retail shoe store, scheduled by the bankrupt at approxfmately $4,000, and fixtures at $2,200. AH interested tn such = should be present at the date and ime. Sept. 11. We have to-day received the schedules, reference and adjudication in the matter of Emil F. Gerardo, Bank- rupt No. 4226. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Centreville, and his oecupation is that of a laborer. The schedule shows assets of $106.25 of whieh the full amount is claimed as exempt, with Habilities of $3,196.75. The court has written for fonds and upon receipt of same the first meet- ing of creditors will be called, note of which will be made herein. Sept. li. We have to-day received the schedules, reference and adjudication in the matter of Helm Chemical Co., Bank- rupt No. 4232. The matter has been re- ferred to Charles B. Blair. The bankrent is a resident of Benton Harbor, and its occupation was that of selling medicines. The schedule shows assets of $1,969.46 with Habllities of £5,.283.58. The court has written for funds. The Hst of creditors of said bankrupt is as follows: Frank H. Platt. Benton Harbor ..3 25.00 — Drug Co., New London, fis. Red Cross Drug Co., Benton Har. W. E. Sheffield Drug Co., Ben, H. Twin City Adj, Co., Benton Harbor Schultz Garage. Benton Harbor -_ Upjohn Co., amazoo Winger Tire Go., Benton Harbor. 23.75 Mrs. RB. P. Helm, Benton Harbor 154.06 Hazelttine & Perkins Drug Co.. GR. WW. Hazel Atlas Co., Chicago ._..--.-- A. T. Hall, Benton Harbor ....-. Indiana Emgraving Co., So. Bend 5, Kimball Transfer Co., Benton Har. RB. M. Nowlen & Co., Benton Har. Frank H. Platt, Benton Harbor -. Peters Hdwe..Co., Benton Harbor Ross Sign Co., Benton Harbor ~~ Apex Blectrotype Co., South Bend ; Beattie & Barnard, Benton Harbor 202,60 Columbia Cigar Co., Benton Harbor 20.60 City of Benton Harbor, Ben. Har. 26.84 Detroit Testing Laboratory, Detroit 22.06 Lawrence Fish, Benton Harbor .. 35,00 R. P. Helm, Benton Harbor ... 1,295.62 D. English, Benton Harbor ~..—.- 156.00 Bawin Lerch, Benton Harbor .... 2,750.00 Frank H. Platt, Benton Harbor.. 28.00 Sept. 11. We have to-day received the schedules, reference and adjudication in the matter of Fred Thompson, t. No. 4233. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Belding, and his occupation is that of an automobile dealer. The schdule shows assets of $16,485.65, of which $2,000 is claimed as exempt, with HabHities of $12,813.24. The court has written for funds. The Hst of creditors of said bankrupt is as follows: Peoples Savings Bank, Belding $6,006.06 Belding Bldg. & Loan Ass'n. Bel. 1,830.00 George Pavis, Belding ---------- 425.00 Peoples Savings Bank, Belding... 1,500.00 Shotwell Metzger Co., Belding -- 50 Belding Motor Sales, Belding .—-~ $.13 Johnson Auto Co., Belding -.----- 1.34 Motors Rebuilding & Parts Co.. Grand Rapids .....------------- 12.23 w. P. Brogan, Ionia ....---------. 216.60 Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and i} 784 So. Jefferson Ave., Saginaw, Mich { Phone Federal 1944, K. L. Cobb, fonts. ...32..-—---- Belding Mere. Co., Belding - 46.00 Finets O}1 Co., Lowell —-.-------- 611.85 Fisk Tire Co., Detroit = - 9%: Cummings Bros., Grand “Rapids _- 16.04 Brown & Sebler Coj: Grand Rapids 66.66 Verwys & Co.. Grand Rapids ..—.-- 87.30 Beadle & Becker Wiping Cloth Co., Saginaw -....----i+<--+-+ 3.38 Alemite Co. Grand Rapids -.--.- 13.60 BE. J. Knepp Co., Belding -..----- 5.08 Grant Storage Battery Co, G. R. 6.71 Aupperiee & Beltman, Grand Rap. 13.138 Wes Porter, Belding .-.--...------ 13.45 Belding Land & Improvement Go., Belding —..-.~..~--~+------------~ 35.08 Sherwood Hall Co., Grand Rapides 15.64 Holmes & Holmes, Belding -----~ 165.00 © Roy Taylor, Belding ~.-.---—~.---- 86.00 Bruce Fales, Belding ..--.-------- 2.76 Protection Products, Kalamazoo... 8.01 @ Mrs. F. D. Lincoin, Belding -~---~-. 9.74 Jim Anteliff, Belding ---.----—~-- 25.00 = James Antcliff, Belding ~.---~.-~- 16.00 & Harry Deline, Belding ~...--~.--- 106.00 © Salzman'’s Sons, Belding -.---~~--- 1.65 7 Peoples Savings Bank, Beiding-- 1,404.00 Sept. 12. We have to-day received the schedules, reference and adjudication in the matter of Anna M. Cross MeDowell, Bankrupt No. 4234. .The matter has heen referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of St, Joseph, and her occupation is that of @ school teacher, The schedule shows aksets of $100 of which $75 is claimed as exempt, with Habilities of $4,500. The court bas written for funds. The list of creditors of said bankrupt is as follows: Central Bank and Trust Co., Lakeland, Florida ..........----- $4,500.00 Sept. #@. On this day was held the firat meeting of creditors in the matter of Anthony Kooy, Bankrupt No. 4204, he bankrupt only was present in: per~ gon, but not represented by attorney. No creditors were present or represented. No claime were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- The first meeting then adjourn- ed without date, the case has been closed and returned to the district court, as @ case without assets. Business Wants Advertisements inserted under this head for five certs a word the first. insertion and four cents a word for each subsc- quent continuous insertion. tf x For Sale—Ready-to-wear store for rent... Fixtares for sale: Reasonable rent, good lease. Excellent following. Very best location in Detroit for active party. Must. he sold. Give us an offer, Henry Ed- wards Co., 7883 Woodward Ave., Detroit, - Mich. 333 DRUG STORE WANTED—A choice. lo- | Kalamazoo business section. No drug store within several Mocks, Store 9 x 85, new front. Basy terma, Ex- = cellant opportunity for new store, or to 4 make change if present location unsatis-- factory. Write W. F. Deubietny, Sr 7 PDougias Ave.. Kalamazoo. Phone 450, FOR SALE—Paying hardware, estab-< iehed twenty years. $30,000 business per | year. Inveice $10,006. Poor health rea- ; son for selling, Address P.O. Box 42% Gold Hill, Oregon. $36 DRY GOODS STORE LOCATION—FOR | RENT—PExcelient opportunity: for to~ % date merchant, Store 20 x 86 a: prick building. Best location {n thriving neigh- ) en business district. Grand Rapids MEAT MARKET FIX —Have house and lot in Mt. Pleasant, Mich, Wouki like to exchange it for good © second-hand meat market fixtures. Ad- dress No. 327, c/o Michigan Trae 2 For Sale—Cme of most advantageous © neighborhood jocations in Holland. A] going bueiness—fountain, confectionery, © ~ tobaccos, small groceries. Store building, 7 desirable apartment above. Stock and = fixtures must be cash, but at a real bar-. gain. Peter Van Liere, 436 Columbia Ave., Holland, Mich. FOR SALE—Store building and. com- plete modern meat fixtures, including) Frigidaire and Hasemann counters. Lo-. cated at Lyons, Michigan. H. J. Houser~' man, Saranac, Mich. 327 I OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. Telegraph—~W rite—Tecl L. LEVINSOHN Saginaw, Mich. Telephone Riv 2263W Established 1909 Pa ace s ae No upt Tré- rie een art, ead tion 980~ an irge vere per ate dg SS SEKSSS SSemasa tee - TERS: - DETROIT DOINGS. ner ee eee atte : Late Business News From Michigan's Metropolis. Detroit furniture stores are to par- ticipate in a major degree during the “period of the National ‘Homefurnish- ngs ‘Style Show, to be held through- WPRRRBPIRS R537 cout the country during the period ¥rom September 26 to October 4, Show . windows in the Detroit stores will be ablaze with color and fashion. Thou- sands of dollars are being spent in ot- der to present outstanding displays. Radio programs will go out during the period of the show over national net- works of radio systems. One of the broadcasts is to go out on the air from 155 different radio stations simul- taneously. R. K. Currie is manager the local unit. of the national exhi- n and with his force of assistants ng great efforts to place De- it inthe leadership during the show. roit is more than passively inter- d in this great event. kn involuntary petition in bank- ruptcy has ‘been filed against. Meyer Price, retail dry goods, 865 Michigan avenue, by Irwin I. Cohn, represent- lamilton Carhartt Co., $493; Weis- & Sons Co, $146; Rice & Ash, ‘A. 20 per cent, composition offer on "all claims allowed or to be allowed, ex- eept such as have priority of payment, “fas been accepted by creditors in, in- . voluntary, proceedings against Vogue Fur Shop. The offer is payable 10 per 4m cash-and— the remainder in sory dtes payable 5 per cent. in y months and 5 per cent. in six is, The percentage in cash is able following confirmation of the hy ‘the court. Assets are given as. $3,609 aad liabilities $15,077. in echedules filed. An involuntary petition in bankrupt- ey has been filed in U.S, District Court here against Hugh C. Byers and “George L. Bower, individually, and as partners, trading as B. & B, Fur- iture Co., by Lawhead & Kenney, esenting Conewago Furniture Co., 19; ‘Northwestern Cabinet Co., $237; “Herman Miller Furniture Co., $330. John Hughes, who was in charge of the local branch of the Mavis Bottling -. '€o. since its installation, a few years ago, is now head of the Philadelphia plant. Mr. Hughes made an enviable reputation as an organizer and busi- ness getter while in this city. He was active in Rotary Club affairs, in the “ section where he made his residence, and his ability as a public speaker fre- quently stood him in good stead in this work. It is predicted by Mr. Hughes’ legion of friends in Detroit and contiguous territory that he will - be heard from in a big way after he “ecomes established in, the Eastern field. That the normal replacement mar- ket for automobiles will be augmented by from 750,000 to 1,000,000 units in 1931 as a result of deferred buying this year is the conviction of att increasing number of executives here. In con- trast with replacement sales of from - 2,300,000 to 2,750,000 under normal conditions, those of 1931 are expected to reach a total of 3,500,000, the larg- est in the industry's history. =. N&h has set October for the intro- MIECHIGAN TRADESMAN duction of its new series of eights and a six. Particular interest attaches to the news of Nash’s quest for the title as manufacturer of the “lowest priced eight.” That title has been very much in demand this year and it has chang- ed hands several. times. Now that Nash is seeking it, the company’s forthcoming introduction of new mod- éls is being watched even more closely. The complete Nash line will be made up of three eights and a six, it is said. ° The projected six-cylinder product is slated to be the lowest price car of its kind ever offered under the Nash nameplate. ; Oct. Ll has been announced as the date for the introduction of the new Reo line. Details of the projected series have not been revealed. Durant’s conviction that the motor- “buying public desires a car in the lower price class having small dimensions and good performance will be tested by the introduction of the Mathis this Fall. The car now is slated to be ready for distribution on Dec. 1. While a small car, the Mathis is not properly classifiable as a midget. It has a front seat two inches wider than that of the Model A ford. The car, which has been manufactured in France since 1899, has a speed of fifty-five miles an hour, it is satd.~ —_.2.-2 : Recent Business News From Ohio. Coalton — Enoch Wood recently turned his retail hardware business over to his two sons, Homer F, Wood and Frank L. Wood, terminating his management of the business after forty years. The firm will be conducted un- der the name of Enoch Wood. & Sons, with Mr. Wood retaining. a third in- terest. The elder Mr. Wood came to Coalton more than forty-nine years ago, nine years later purchasing the old Miner's Supply building, where he established himself in the hardware business, also handling lumber and building materials. Mr. Wood recent- ly celebrated his golden wedding an- niversary. Akron—Edward Lynch, hatter, 28 West Market street filed a voluntary bankruptcy petition in the U. 5. Dis- trict Court at Cleveland, listing lia- bilities of $3,839 and assets of $2,210. Dayton-—Jefferson Clothiers, Inc., 106 South Jefferson street, have been declared bankrupt by the U. S$. Court, Struthers—-D. Brindisi, retail dry goods and shoes, 121 Bridge street list assets at $5,588 and liabilities of $8,- 243 to sixty-one creditors. The Dollar Savings & Trust Co., of this city, with a claim of $2,250, is the only creditor of $500 or more, and the only creditor holding securities. Cleveland—Friedlander, Inc., retail millinery and dresses, 1826 West 25th street, lists assets at $811 and liabilities of $4,607 to forty creditors, with none of $500 or more. Columbus—The Rochester Clothing Co., managed by Max Dworkin, locat- ed at 177 South High street, which has been operated as a women’s and men’s apparel shop on the credit plan, an- nounces that it will discontinue the women's business and in the future specialize in the sale of men’s clothing and furnishings. The women’s apparel line is being closed out. Newcomerstown—The opening of the new Lieser Store here was held Sept. 6, following a suspension of ac- tivities for a few months. The store deais in furnishings for men and boys, work clothing, shoes for men and wo- men, hosiery, etc. Cincinnati—Nan Coughlin Co., retail ready to wear, formerly | 136. East Fourth street, paid their unsecured creditors 10.1 per cent. Akron—Involuntary bankruptcy pro- ceedings filed in the U. S. District Court at Cleveland against Everett E. Brooks Co., retail men’s wear, by At- torney Aldred M. Hawes, representing Ohio Overcoat Co., $331; R. B. Strawn, $30; Allen Schmidt & Pringle, $165. Cincinnati—Unsecured creditors of B. A. S. Co. men’s wear, received $1,913, or 10 per cent. on their claims. Portsmouth—John E. Williams, vice- president of the Excelsior Shoe Co., a manufacturing concern, died suddenly at his residence ‘here. Mansfield—Louis Siegel, retail shoes and clothing, 134 North Main street, has field a voluntary petition at Cleve- land, listing assets at $1,300 and lia- pilities at $2,899. Canton—An involuntary petition in bankruptcy has been ‘filed in the U.S: District Court at Cleveland against Elmer Glaser, trading as Glaser De- partment Store, by Attorney Stewart QO. McHenry, representing Empire Varnish Co., $175; Dor Sil Hat Co., $177; Liberty Textile Co., $162. erences Items From the Cloverland of Michi- gan. Sault Ste. Marie, Sept. 23—The good old summer time is drawing to a close and the cachooers said adieu last Sat- urday at their farewell banquet held at the Hotel Ojibway. They are certain- ly a good lot of Sault boosters. A good time was had by all during the season. A Me. Hartley felt that he had to return to his business a short time ago in Cambridge. He had only been home five days when his illness returned, causing him great discom- fort, while he was sitting in a barber shop. Without waiting for a shave he hurried home, packed a few things and caught the first train for the Sault. The army of duck hunters are on the job and is keeping our county clerk busy. Last Tuesday ‘he issued 331 small game licenses. The supply of ducks seems to be plentiful and some nice strings of Mallards and other species are being passed around to friends of the lucky hunters. ‘A careful motorist is one who avoids not only the wet spots in the road, but the wet spots along it. It looks as if the Sault will not cater to any more carnivals for a while, at least, as our Chamber of Commerce refused to recommend one last request of a local labor union. It was pointed out that thousands of dollars were taken out of the city with no tangible return. In many cases people piled up debts in local stores in order to get money to spend at the carnival. The Stalwart fair will be held Oct. 2 and 3. Horse pulling contests will be one of the features, as well as the five mile marathon race across country, the tug of war between Stalwart and DeTour, which will cause nich ¢x- citement. The crops will be of high quality at this late season and if one wants to see a good crowd have a good time the fair at Stalwart is the place. It is looked forward to each year with much pleasure. The farmers here who have much hay to sell this year are pleased at the prospect for better prices, owing to the dry spell in so many parts of the country. Our farmers have had regu- friends here ar made since leaving The many friends were surprised to h Pontiac last week. in business here: for he moved to Pontiac ago, : James Miller, aged away. at his home in Thursday following an eral months, Mr. Miller Canadian Soo in 1900. the grocery ‘basiness, the clothing ‘business. ” and favorably known here ber of the Masonic lodge James Douglass, — f sheriff, who moved to Lo about two years ago, Bh the old home towt aga his residence. : James ¢ looks ‘better to him. sia other good places. fo : ae Greenville, Sept. ; ago the question of ot came quite serious appropriated five how eight million dollars to on public i the unemployed, which mediate action. Hoover, that he is a friend to. welfare of the ‘Nation, to pass over money for the purpose shortage, but when there tion passed by. Congress ¢ mended that it debt. if they had that ane but he was nearly alone position. It took about to pass the resolution to retum come tax, but all summer bill to relieve the farmer people in Congress who old age pension have. ‘spending of many millions every year in defense. of the: act, which has recently bees: ed by some of its strongest and somé of the most 38 leaders have heen paralyzed’ the primaries, and the # party -has turned states, which they are considering tion of modification, which ed in the strongest terms tion of 1928. Your see ¢ consider good principles: side line. Then they ba’ ask the people to trust them ernment affairs, after a 9% head officials have ‘been: grand jury and served time it States prison. Besides, & upon the people of the Ut the greatest detriment, im morally, ever experien try. ‘It the bad € or slavery. The reeulg of primary and of the Nove: will show that the people are ing and realizing the dept trouble and expense cause