7 — ete ‘s _— = ¥ \ i wT! GRAND RAPIDS ABUL) A 9 ome am é Lae Popa one eke oS eS 8 BE URsS Ge EL PEFIR CRLS RISE SSE re NOWESNG & YOST; : y Ay, EN We Sed ORG Zy QATF RNY CAN EE Ny ARN WARSI ROOK SEACH 5 Eb (aoe AYES GF CES se SS ON AMS. Qe Das py A ah E i) A/F a SE CREO a \( pp i we YF ia IL dle La xO Aes ore a RAE NOODLE WZ ‘@SPUBLISHED WEEKLY WG SAGE TRADESMAN COMPANY, PUBLISHERS A Sey SUVA SOS SOO WLLL SS FEC LSE EZ UO ES SZ = Forty-eighth Year Number 2457 GRAND RAPIDS, WEDNESDAY, OCTOBER 22, 1930 Sgr Sage eer gE Re er : ‘ { ‘ { ' { { { { { { 4 4 ‘ § : { ‘ ‘ ‘ { 4 { ‘ é ‘ § { § ‘ ‘ ‘ { ‘ ‘ { ; { ; 4 atte: age Library St Public Reference Library, These are the things | prize And hold of dearest worth: Light of the sapphire skies, Peace of the silent hills, Shelter of forests, comfort of the grass, Music of birds, murmur of little rills, Shadows of clouds that swiftly pass, And after showers The smell of flowers And of the good brown earth; And, best of all, along the way Friendship and mirth. Henry Van Dyke. nn I I IE IE I IT I GE IE LE ET LT OT IIT IT OT LT IE TL I LE TE eR eG FURNITURE § DRESSIN ; vane erie HOUSANDS of women consider Semdac as a household necessity. For years Semdac Liquid A CLEANS RENEWS Gloss has been a standard polish in homes || eee oe throughout the Middle West. With the combina- le rene tion of Semdac Liquid Gloss and Semdac Furni- wm & Calg 7] a. oan ture Dressing you can make two sales where you~ 2 > 11 & at FOR wooDWwoRK FLOORS AND Stock these products . . . display them... watch ‘ ' ara the ease with which they sell. " OI STANDARD OIL COMPANY (Indiana) General Offices: 910 South Michigan Ave., Chicago, Ill. 1707 formerly made one. FURNITURE DRESSING LIQUID GLOSS Woy) ZY i NSS LES) re Mie ¥ LALA ADES BLIG LIBR, ARY F an Year GRAND RAPIDS, WEDNESDAY. OCTOBER 22, 1930 Number 2457 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Cdnadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each, Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues-a year or more ld, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Late Business News. Seven piano companies will offer new models on Nov. 1, machine-pro- duced and priced 25 per cent. under hand-made instruments. This is to combat ‘a 25 per cent. loss in sales in five years due to radio competition. Four years ago there were approx- imately 125 manufacturers of tires. To- day there are less than forty. The Hawaiian Pineapple Co. has canned more pineapples per day during the summer just past than ever before. Reason: introduction of music during working hours. Now the cannery is to be radio-equipped throughout. General Foods trucks henceforth distribute Troco nut margarine, Salad Aid and other produets of Dur- kee Famous Foods, Inc., a subsidiary of the Glidden Co., Cleveland. The Supreme Court of North Caro- lina has upheld that State’s chain store tax law, which imposes an annual tax of $50 on each chain unit. The chains will probably carry the case to the U. S$. Supreme Court. Meanwhile, $35,000 paid by North ‘Carolina chains under protest last year remains in the State treasury. The will of Dr. John T. Dorrance, late Campbell Soup head, asks that his son, John, Jr., be educated in the business, and that the family fortune, some $150,000,000 remain invested in the company. Mr. Dorrance has been elected a director; one brother, Arthur, is president, and another, George, is chairman of the board. Passage of the Capper-Kelly resale price maintenance bill was urged by speakers before the convention last week in Chicago of the National Wholesale Druggists’ Association. Evidence that automobile manufac- turers are straining every nerve to in- duce consumer acceptance is seen in the fact that at the forthcoming Jan- uary shows there will be displayed fifty-four different makes as against forty-three last year. The oil burner industry is enjoying its best year in spite of depression will elsewhere, according to reports at a meeting this week of the directors of the American Oil Burners’ Association. Sales for the nine months were 11 per cent. ahead of sales in the same period last year. Signs of revival are seen in the postal receipts for September, which in fifty large cities were only 7.94 per cent, less than in September, 1929. This compares with a loss of 11.54 per cent, in August. Loss in chain store sales in Septem- ber has been reduced to 4.16 per cent. by additional reports, the number of companies heard from having risen to fifty-two with a volume for the month of $310,536,660. The conditions now affecting chain stores, burdened with increasing ton- nage at lower prices, is reflected by S. S. Kresge’s September quarterly statement reporting net income of $3.- 037,574, or 54 cents a share, compared with $3,886,380, or 69 cents a share iast year. Reactionary utterances by the Na- tional Association of Manufacturers are interpreted by the president, John E. Edgerton, as reflecting only unwil- lingness of the members to be coerced into doing things before they are known to be in the general interest. He prefers development under eco- nomic law to changes under compul- sion of legislative enactment. Proposed increase of first-class post- al rates is opposed by the Retail Dry Goods Association as untimely because it would burden the public and business at a time when both should be encour- aged, especially by the Government. ee Hand Book For Chain Store Debaters. Every day since the schools and colleges opened this fall I have re- ceived from two to ten requests for information as to where facts can be obtained for the use of debaters who wish to discuss the chain store prob- lem. I have replied to these enquiries to the best of my ability and in so doing have nearly exhausted the supply of extra copies of the Tradesman we retain for the benefit of those who de- information we have published from week to week on this subject during the past dozen years. Because this demand is growing instead of diminishing, it has been deemed neces- sary to make a summarized collection of this material in compact form for free distribution to cur readers or to students and others who are vouched for by our regular patrons. I trust sire this collection will be found to be help- ; ful in assisting those who wish definite information regarding the chains and also where more detailed information can be obtained on this important sub- ject. If I have succeeded in the re- motest degree in the accomplishment of this purpose, J shall be amply re- paid. New ideas and Bick acs of a dependable character appear in the Michigan Tradesman every’ week, rendering it necessary for the disput- ant who aims to keep up to date on this important subject to carefully scan the columns of our publication every week. Copies of this pamphlet can be obained free ot charge through any regular subscriber to the Trades- man. E. A. Stowe. a Parrot English. A writer in the London Times pro- tests against the limitation which is being imposed upon the English voca- bulary. “We no longer,” he says, “com- pare, contrast, examine, experiment, explore, inquire, investigate, search or study—no, these words are all suffer- ing from unemployment; only one term is in popular use, the blessed ‘research’,” He might have included in his pro- test the word “evolve,” which is made to take the place of half a dozen other words, of some of which it is not the equivalent and for none of which, as a rule, is it a good substitute. One never devises a plan nowadays; it is always “evolved.” Nor do people arrive at an agreement or arrange a program or work out a course of action. These things are invariably “evolved.” But perhaps the worst abused word in this respect is “proposition.” Not content with using it to drive “pro- posal” into oblivion, its devotees em- ploy it to identify anything from a condition to a person, proposition” is actually said by persons who regard their English as passable, while its substitution for “problem,” “situation,” ‘matter?’ and even “prospect’ is common. Such slip- shod usage not only wipes out distinc- tions but introduces an ugly monotony. —_—__2 +. _____ October’s Message. And now King October reigns over us once more, his robes more royally purple with each passing day and week. Almost ere we shall realize it October, too, will depart, exhaling his ghostly breath at Hallowe’en. But think of all the wealth of harvests and of color that are ours this month! Our harvests symbolize and actually demonstrate our National’ prosperity, a prosperity too robust to yield long to business de- pression, a prosperity which even at this moment is starting to revindicate itself, as will be seen a year from now more clearly, when still another Octo- ber. will verify Ambassador Dawe’s predictions of a full return of normal word ficult ~ business activities. Are we not right in conceiving that October bears a message to us? Even as the current year declines and cold begins to chill our blood, his crisp morning breath and his harvests of food and of color proclaim his gospel ‘Hes. a dit.” of supreme faith in nature. If a season can die in such splendor, triumphant through its gifts to our bodies and our souls, who can doubt nature’s endless possibilities of life? ——___> +» ____. Worthy Tribute To Retiring Merchant Otis Miner, pioneer merchant of Lake Odessa, is announcing his retire- ment after fifty-four years of success- ful merchandising in that community. Mr. Miner is well known in Ionia where he has visited many times dur- ing his long life and we know of no other man whose passing from the ac- tive stage of a mercantile career will be learned with greater regret. Mr. Miner has not only been a good mer- chant, but he has been a good citizen, a man whose breadth of vision was not confined to his home town, but: -en- compassed his county and state. At home he has been a leading figure in all civic organizations, he has been ac- tive in church and school affairs and no movement was considered success- ful unless it had his endorsement. He has been a lifelong Republican and for nearly half a century has been a fa- miliar figure at every county and state gathering of his party. Now at his advanced time in life he retires to the peace and solitude of his own vine and fig tree, taking with him the love and respect of fhose among whom he has labored these many years.—Ionia Sen- tinel. ———_~+—____ Push Silver Picture Frame Sales. With the help of retailers who have featured silver picture frames in recent displays, manufacturers of both silver and plated frames have enjoyed a sub- stantial revival in business. The de- mand has centered or frames retailing at $5, although those in the retail ranges from $2.50 to $10 are also ac- tive. The 7 by 9 inch and 4 by 6 inch sizes are most popular. According to selling agents, purchases in all gift lines for holiday sale have been con- fined this year to articles retailing at from $2.50 to $10. Only a small por- tion of the holiday business written to date has been for articles priced above $10. —_++~+___ Gabby Gleanings From Grand Rapids. In the bankruptcy case of Percy M. Ellis, upholstering manufacturer, as- sets, scheduled at $185,241, including accounts receivable, have been sold to the Wolverine Upholstering Co., of Grand Rapids, exclusive of accounts receivable and delivery trucks, for $15,- 330. Sale has been confirmed. Assets were appraised at $17,876. —__<> <> ~~» ae Care of Ice Box. Keep your ice box closed at all times. Watch it to see that the supply of ice is kept up. Keep a uniform temperature for preserving foods and to conserve ice. If not handled prop- erly there can be a double loss, waste of ice and spoilage of perishables, 2 MICHIGAN TRADESMAN October 22, 1930 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. For some unknown reason the wave of unordered merchandise which swept over the country a few years ago seems te be returning, for the mails are get- ting all cluttered up with handker- chiefs, neckties, socks and the like, sent out in the hope that some con- siderable percentage of them will stick and that payment wili be made by the recipients. There is no better way to handle this matter than that used by a dentist friend who, upon receipt of a box of neckties which he had not or- dered, reached down into his collection of scrap material, dug up a set of old and perfectly useless false teeth, slip- ped them into the box in which the ties had come and-’enclosed a note reading: “I trust these teeth will fit. Enclosed please find bill for $125.” In addition to slower payments on retail charge accounts, retail credit men here are now faced with the prob- lem of many bad checks. The As- sociated Retail Credit Men of New York City is conducting an enquiry to learn how general the receipt of “rub- ber checks” is and whether members have “bad check insurance, which is really profitable.’ The organization comments “that it is rather difficult to secure insurance on ‘bad checks be- cause of the natural tendency of stores to take more chances if their losses will be made good.” The bureau asks prompt reports on checks discovered to be worthless.—N. Y. Times. A corporation soap manufacturer signed a stipulation with the Federal Trade Commission agreeing to cease use on labels attached to the contain- ers in which its products are packed and sold, words indicating that it has a patented process, when such is not - the fact. A corporation selling oranges, grape- fruit, vegetables, jellies and preserves signed a stipulation with the Federal Trade Commission agreeing to stop advertising that its products are grown in a certain region in Florida known for its production of superior fruits when such products are not grown there. A corporation manufacturing hosiery signed a stipulation with the Federal Trade Commission agreeing to stop labeling products with the word “silk” so as to deceive buyers into believing that they were composed in whole or in part of silk, when such was not the fact. A corporation manufacturing malt syrup signed a stipulation with the Federal Trade Commission agreeing to discontinue use in its corporate or trade name of the word extract. How- ever, the company may, in advertising its product, use expressions indicating that it is extracted from barley malt, when such is true. Methods of resale price maintenance will also be discon- tinued, according tq the stipulation agreement. Correspondence courses in business ‘on the Government. subjects are given by a corporation which has signed a stipulation with the ‘Federal Trade Commission agree- ing to stop circulating advertising matter in which there are over state- ments regarding actual and probable earnings of its alleged graduates and of the demands and opportunities for employment of such persons. Inaccu- rate listing or stating of relationships of members of its faculty and use of the word “university” in its advertise- ments will be discontinued as will pic- torial representations which exaggerate the size of its offices, buildings or equipment. Lapeer, Oct. 13—I am sending a con- tract issued by the Gale National Pro- tective System. Their representative visits gasoline filling stations and represents the System as an insurance company. I asked him the terms on theft insurance and he said they’ took care of actual losses. I did not read the paper until after he was gone with my $25, for he read it off and was sup- posed to explain as he read. After he was gone I read it and found I had made him a present of $25. I called at the offices in Flint, but they are always “out.” You can do as you think best to protect other people from beivg taken in as I was for they surely did misrepresent themselves. Garage Owner. Anything conducted by this man Gale is sure to be fraudulent. He is a crook of the first water. We have his record at Battle Creek, Lansing and Saginaw. It is bad in every case. Hudson, Oct. 18—A company is trying to sell me muskrats to raise in pens. They claim I can make big profits. What is your opinion of this? Regular Reader. Michigan people have lost thousands of dollars in foxes, Chinchilla rabbits and similar animal enterprises. and at present they are offered the op- portunity by at least one concern, to hand over their savings of a lifetime in the hope of getting rich from musk- rats. Figures given out by the U. S. Gov- ernment have been used in many cases to convince the credulous of the for- tune making possibilities in muskrats. Later, when the muskrats didn’t seem to be as prolific as the Government fig- ures apparently promised, the promot- ers alibied their failure by blaming all Concerning this alibi offered by one such concern, the Hudson Seal Fur Company, Frank G. Ashbrook of the U. S. Department of Agriculture states: “Representatives of this company have visited our offices several times and instead of taking our advice, they have attempted to persuade us that the Government should give its support to their promotion schemes. They have been advised repeatedly that the rais- ing of muskrats is not a profitable un- dertaking. The references made to Farmers’ Bulletin Nc. 869, “The Musk- rat as a Fur Bearer,” are misleading because this bulletin deals with field conditions on natural marsh areas and not to keeping the animals in pens.” We think ‘Mr. Ashbrook’s opinion is sufficient to convince “Regular Reader” of the advisability of keeping his musk- rat money safe in bank or pocket. ——_2+ + ___ Setbacks, properly handled, help us to go forward, silver System Wins. Any prosperous, well-managed gro- cery store owes a gocdly portion of its success and increase in business to one little element—system. The proprietor has worked out a schedule, to which he and his clerks adhere faithfully, and with the result that his store is always clean, orderly and in tip-top shape in ge‘leral. And here is how he probably does it. Every Monday he cleans and re- On Tuesday trims his window space. he and his live-wire clerks get busy and clean all shelves. Wednesday is set aside for the thor- ough cleaning his refrigerators. of This, in addition to daily going over, keeps this space in immaculate condi- tion. On Thursday all bread, cake and pastry display cases and shelves are completely gone over, cleaned and brightened. Then, on Friday and Saturday, the busiest days, the owner and his staff of assistants are entirely at the service of each and every customer, and in a position to render every service pos- No need to to arrange products or clean shelf space. If you have foilowed your system to the let- ter, such tasks will have been executed aid your peace of mind and that of your customer will benefit accordingly. sible. stop he is successful. The Modernized Store Succeeds The successful merchant keeps abreast of the times. That’s why Terrell’s steel display shelving, tables, racks, counters and special fixtures will put YOU in the progressive profit-making class. For modern, sanitary, lasting, flexible store equipment, use Terrell’s, — LET US HELP YOU MODERNIZE YOUR STORE — TERRELL’S EQUIPMENT COMPANY GRAND RAPIDS, MICHIGAN o¢ ties never before offered. The Finest Products of California are packed by H. G. Prince & Co., Oakdale, Cal., “ALL GOLD" WESTERN MICHIGAN GROCER Grand Rapids At last an entire building devoted to the sale of Furniture. made exclusively by Grand Rapids Manufacturers. Opportuni- WHOLESALE and RETAIL. The Furniture Galleries of Grand Rapids, Inc. 25-27 Commerce Ave., S. W., Grand Rapids, Michigan. under the brand Distributed by COMPANY Michigan y = Y oF nyt, a a oat t ¥ ‘ 4 < ee eR Ao age 3 sg 4) & ‘ ta Nn 4 sieht . A wf - ~ r Var gail ema mam & 7 4 ithe October 22, 1930 The Melancholy Days Have Come. Grandville, Oct. 21—“The melan- choly days have come, the saddest of the year.” * And that is a fact, our autumnal days are, however bright in coloring, the saddest davs of the year. They re- mind us of the expiring soft summer days, and foretell the coming of ice and snow. Michigan has all the known climates of the world. If you seek variety in weather you will find it here. Fifty years ago the fall was very similar to the present one. Beautiful sunshiny days and cool nights. That was the fall when a political campaign raged throughout the land and General Garfield was landed in the presidential chair. On the afternoon of the 15th of October (my birthday) I hitched Dob- bin to the buggy and set out for an eight mile drive to a political gather- ing at Fremont. Up to this date the weather had been ideal. Varied au- tumnal colors vied with each other along the forest roadside. Fremont was reached without mis- hap. An afternoon meeting and one for the evening was scheduled. The meetings were a success and shortly before midnight I set out for home through the wild woods. A narrow wagon trail was the road, gravel tracks being then unknown. Half the distance was passed and then dark clouds rolled up the sky, the wind soughed through the trees, and a warning night hawk’s cry rang through the woods. Before I reached home the wind had risen to a hurricane, trees were tumbled about like dry sticks. I got back safely and awoke the next morning to hear the roar of the wind, now chilled by winter’s chill. The roads were filled with falling trees and my birth- day was celebrated by the first snow ot the season. Your readers of mature age will doubtless recall that autumnal storm, as it was on this night that the steamer Alpena sailed from Grand Haven for Chicago and was never heard of after- ward. Steamship and hundreds of Passengers were swallowed up by one of the worst storms that ever blew on the great lakes. Not a soul was saved to tell the story of that awful ‘October night, This was fifty years ago following which snow set in. Good sleighing came in November and snow piled deep along the rivers and hills of Michigan. From the middle of Novem- ber until the middle of the next April sleighing reigned complete. Over five months sleighing. No such has come since that time, yet as weather often repeats itself we dare not say what the future has in store, Garfield, so handsomely elected, was assassinated in something over a year later and the land was in mourning for its second martyr President. Those who are well to do can avoid deep snows of our Michigan winters by hieing to Southern California or Florida while the ordinary citizen has but to sit tight and grin and bear it. Those long, cold, snowy winters of early days seem to be in a measure, a thing of the past. Our climate has undergone a decided change within the past few years, say since the advent of the radio. That discovery has gone far to convert the upper air into a receptical for something beside snow- flakes and big storms of winter sever- ity. Michigan weather is becoming more diversified. We have touches of win- ter in summer and equally surprising hits of summer during winter months. What the changes of the future have in store no man knoweth, but it is cer- tain that old-fashioned seasons are of the past, doubtless never more to re- turn. Is this for the best? At present we have no means of knowing. Mod- ern inventions are piling up new ex- periences for the inhabitants of earth. Now that the lumbering days are MICHIGAN TRADESMAN Over we do not require vast snowfalls as of yore. The Creator seems to make provision for human needs as those needs arise. : If the American Federation of Labor succeeds in its present plans a vast new deal is on for the man who labors. Nothing less than a five hour day and a five day week will satisfy. As a vouth I worked from eleven to twelve hours a day with six days a week, and the wages were less than a pittance of the present day wage. : : It is plain that too much idleness is not conducive to good citizenship. What in the world would the man and woman of to-day do with nineteen hours of idleness out of the twenty- four? We had some fierce storms on the lakes in the past and those of the pres- ent year have equalled them In point of disaster to lake shipping. There is no getting around the fact that the fall of the year is dangerous for lake navigators. It has always been so and will doubtless continue regardleess of the change in our climate during the last few years. How true it is that autumnal] days are the saddest of the year, even though enjoyable to those who gyrate across country in their big motor cars. The whole lake System must be haunted by the spirits of those who went down in the deeps never more to be seen on earth, The tragedy of the lakes would certainly make subject for splendid fiction writers and it is a wonder these have not been used. Let us make the most of these re- maining days of sunshine and warmth since we know not what hour a wintry change may come. Old Timer. 2-2? .>______ Important Changes in Official Staff of Lee & Cady. At a meeting of the Directors of Lee & Cady, held in Detroit, Oct. 21, the following new officers were elected: Herbert I. Lord, First Vice-Presi- dent and Treasurer of the Detroit Lubricator 'Co., was made Chairman of the Board. George E. Kelly was elected Presi- dent, succeeding the late Gilbert W. Lee. In addition to the above officers the following are responsible for the ac- tivities throughout the State: Wm. L. Berner, District Manager Grand Rapids-Lansing District. H. N. Swart, District Manager Bay City-Saginaw-Flint District. W. E. Fitzgerald, District Manager Detroit District. James A. Casey, District Manager, Kalamazoo-Jackson District. Lee & Cady was established in 1885 as a small wholesale concern and has steadily grown until at this time they are the largest wholesale establishment in the country doing business exclu- sively with the independent merchant. Eight service wholesale houses are conducted with 100 salesmen, covering the entire State. In addition to this, sixty wholesale cash and carry branch- es are located in the principal cities in the State. Each service branch is conducted as an individual unit, each unit becoming a part of the community life in which it is located. Sandwiches Profitable Near Schools. If your store is near a school it will be profitable for you to make up tasty sandwiches which will sell readily if wrapped in attractive tissue paper. Catchy names such as “Freshman’s Delight” or “Collegiate Lunch” will gain quick popularity for such items. Our line will increase your assets--a real quality line. Boston Breakfast Blend COFFEE Quality Coffee - - the Grocer’s biggest asset. Morton House LEE & CADY Quaker Nedrow Imperial Majestic asl lias 4 MICHIGAN TRADESMAN October 22, 1930 MOVEMENTS OF MERCHANTS. Kalkaska—E. M. Colson has sold his drug stock to M. W: Briggs. Flint—The Clute Drug Co. succeeds the Cataline Drug Store. Bell Oak—David Fisher, owner of a general store here, is dead. Ilint—The name of Mansour’s Mar- ket, Inc., has been changed to the Citi- zens Market. : Detroit—Epnew, Inc., Fisher build- ing, women’s wear, has changed its name to Newhauser, Inc. Saginaw—The W. E. Tirner Co., dry goods, has increased its capital stock from $250,900 to $360,000. Springport —- The Springport State Savings Bank has increased its cap- ital stock from $20,000 to $25,000. Lansing—George W. Campbell has leased a store in the Sattler building, and will occupy it with a stock of dry goods Nov. 1. Lowell—Harry L. Shuter has re- turned from Howell and assumed the management of the Popular Shoe Store. Houghton—Thos. Ristell & Co., of Chicago, has opened a fish station for the merchants of the Upper Peninsula. It is located at the foot of Quincy ’ street. Detroit—Foril, Salca & Co., 17157 Marx avenue, has been incorporated to conduct an undertaking business with a capital stock of $3,000, $1,050 being subscribed and paid in. Grand Rapids—The*Grand Rapids Commercial Furniture Co., 500 Michi- gan Trust building, has been organized with a capital stock of $1,000, $300 being subscribed and paid in. Alpena—The Alpena Co-Operative Creamery Co., 312 Cavanaugh street, has been incorporated with a capital stock of 1,000 shares at $100 a share, $75,000 being subscribed and paid in. Detroit—The Globe Tire Co., 9415 Grand River avenue, has merged its business into a stock company under the same style with a capital stock of $10,000, $4,200 being subscribed and paid in, Detroit—The North End Waste Ma- terial Co., 11330-40 Russell street, has been organized to buy scrap metal and deal in waste, etc., with a capital stock of $10,000, $7,000 being subscribed and paid in. Manistee—The William Miller Hard- ware Co., 374 River street, has merged its business into a stock company un- der the same style with a capital stock of $30,000, $23,100 being subscribed and paid in. South Haven — The South Haven Lumber Co. has been incorporated to deai in lumber, building material and fuel with a capital stock of $75,000, $50,000 of which has been subscribed and paid in in cash. Flint—The Blue Ribbon Horse Rad- ish Co., with offices at 316 Kresge building, has been incorporated to man- ufacture and sell horse radish, with a capital stock of $5,000, all subscribed and $2,000 paid in in cash. Detroit—Filter Sales, Inc., 207 Cur- tis building, has been incorporated to deal in auto equipment at wholesale and retail with an authorized capital stock of 2,500 shares at $10 a share, $5,650 being subscribed and paid in, Cadillac—Guy O. Game is now pro- prietor of the two Harristown stores, having just acquired the R store of that section, which will be under his personal management while Mrs. Game will be in charge of the Selma street store. Detroit—The Detroit Slag & Dock Co., 1917 Penobscot building, has been incorporated to deal in building ma- terial, pipe, concrete, etc., with an au- thorized capital stock of $400,000, $1,- 000 being subscribed and paid in in cash. Detroit—India Products, Inc., 250 Victor avenue, Highland Park, has been incorporated to deal in art goods, food products, etc., with an authorized capital stock of 400 shares at $10 a share, $2,250 being subscribed and paid in in cash. Vicksburg—The Louis Leeuwenhoek grocery stock has been sold to Charles Carvell, formerly engaged in the gro- cery business here, but recently con- nected with the C R. Woodruff stores. He will conduct the business under his own name, Detroit—The Peerless Merchandis- ing Corporation, 1342 East Canfield avenue, has been incorporated to deal in general merchandising machinery with an authorized capital stock of $50,000, $30,000 being subscribed and paid in in cash, Kalamazoo—The National Storage Co. has purchased the stock and book accounts of the Kalamazoo Warehouse Furniture Co. and will add other lines of furniture, conducting the business at 309 East Water street in addition to its storage business. Grand Rapids—Joseph Johnson and Bert Hall, long connected with the meat business of the city, have formed a copartnership and engaged in the meat business at 1014 Broadway avenue, under the style of the Broad- way Cut Rate Market. Owosso—Cole’s Drug Shop has en- gaged in business in one of the stores in the new hotel. A portion of the stock was furnished by the Hazeltine & Perkins Drug Co. Mr. Cole was engaged in the drug business at Shep- herd twenty-seven years ago. Ann Arbor—The Michigan Ice & Storage Co., with business offices at 304 Mill street, Ionia, has been incor- porated to conduct cold storage and refrigeration plants with a capital stock of 1,000 shares at $25 a share, $25,000 being subscribed and paid in. Detroit—The Stewart-Warner Cor- poration, Dime Bank building dealer in speedometers, automobiles, motors, etc., has merged its business into a stock company under the same style with a capital stock of $35,000, $1,000 being subscribed and paid in in cash. Detroit—Morris W.. Zack, dealer in metals of all kinds, scrap, etc., has merged the business into a stock com- pany under the style of the M. W. Zack Metal Co., 2821 Beaubien street, with a capital stock of $10,000, $5,000 being subscribed and paid in in cash. Detroit—The Katz Coal & Supply Co., 13710 Mt. Elliott avenue, has merged its wholesale and retail fuel and ice business inio a stock company under the style of the Katz Coal & Supply, Inc, with a capital stock of $27,000, $26,000 being subscribed and paid in. Muskegon Heights—In the volun- tary bankruptcy case filed in U. S. District Court at Grand Rapids by Carl R. Olson, dealer in clothing and men’s furnishings, liabilities are listed at $7,359 and assets at $1,435. Claims of $500 or more are: J. S. Anderson, Muskegon, note, $1,400; M. F, Carl- son, Muskegon, note, $500; Leopold- Morse Co., Boston, $616. Muskegon—In this voluntary bank- ruptcy case of Albert J. Schultz, trad- ing as Neumeister & Schultz, boots and shoes, which was referred-to Charles B. Blair, referee, at Grand Rapids, Lou Landman, of the Union National Bank, Muskegon, was named custodian and George Stribley, Muskegon, was elect- ed trustee. Stock was appraised at $3,092 in addition to the fixtures eval-‘ uated at $2,200. At the public auction at the store on Western avenue the stock was sold for $2,055. Lansing—A, P. Kennedy, merchan- dise manager of J. W. Knapp Co. for several years, has resigned to take a similar position with the F. N. Arbaugh Co. here. Prior to joining Knapp’s, Mr. Kennedy was for some time man- ager of the hosiery department of the Newcomb-Endicott & Co. store, De- troit, but he severed his connection with that concern when it became a part of the J. L. Hudson Co., after which he spent some time in a. mer- chandising capacity with a store in Minneapolis. Muskegon—At the first meeting of creditors in the bankruptcy case of I. Gedulsky & Sons Co., clothing and shoes, held in the office of Charles B. Blair, referee, 1225 Grand Rapids Na- tional Bank building, Grand Rapids, the debtor firm was represented by Attorney Oscar E. Waer and the cred- itors by Attorney H. D. Smedley, for the Grand Rapids Credit Men’s Asso- ciation. The meeting was adjourned until Nov. 5, at 10 a. m. The stock has been appraised at $5,166 and fix- tures at $495. Assets were sold at public auction at the store on West- ern avenue and brought $4,700. Lansing — Appointment of several new departmental executives in the J. W. Knapp Co. organization here has just been announced by Dorr M. Shot- well, general manager. Edward F. Kosloski, a divisional merchandise manager of Gimbel Brothers, Milwau- kee, is coming to Knapp’s as yard goods buyer. Carl R. Edgell, at pres- ent merchandise manager of Herpol- sheimer’s, Grand Rapids, will become a divisional merchandise manager in the Knapp store, taking charge of men’s and boys’ wear, hosiery, underwear, handkerchiefs and umbrellas, and of the entire downstairs store. Daryl Douglas has been named as buyer of men’s furnishings, Manufacturing Matters. Plainwell—The Easley Manufactur- ing Co. has been organized with a cap- ital stock of $5,000, all subscribed and paid in, Lansing—The ‘Cushman Carl Co., Turner and Beaver streets, has chang- ed its name to the Cushman Elevator & Milling Co, ‘ ite tape lt ie Paw Paw—The Papoose Indian Medicine Co., R. R. 1, has been incor- porated with a capital stock of $50,000, $32,500 being subscribed and paid in. Pontiac—The Varnish Enamel Paint Co., 555 Going street, has been incor- porated with a capital stock of $100,000, $50,000 being subscribed and paid in. Kalamazoo—The Arnold Asbestos Co., 1911 Factory street, has been in- corporated’ with a capital stock of $20,000, $2,500 being subscribed and paid in, Holland — The Universal Co. has been organized to manufacture and deal in advertising specialties, with a capital stock of $1,000, all subscribed and paid in. Detroit—The Lyons Manufacturing Co., 5465 Lincoln avenue, has been organized to manufacture specialties with an authorized capital stock of $10,000, all subscribed and paid in. Detroit — The Continental Tool Works, 2648 Buhl building, has merg- ed its business into a stock company under the same style with a capital stock of $1,000, $300 being subscribed and paid in. Detroit—The Princeton Radio Co., 2635 East Grand boulevard, has been organized to manufacture and deal in radio apparatus with an authorized capital stock of $50,000, $2,500 being subscribed and paid in. Detroit—Boesky Bros. Inc., 8900 Twelfth street, Las merged its manu- facture of food products and restaurant business into a stock company under the same style with an authorized cap- ital stock of $25,000, $1,000 being sub- sertbed and paid in in cash. Detroit—The Drake Boat Works has merged its boats, supplies and motors business into a stock company under the style of the Drake-Sorg Boats, Inc., 2206 Twelfth street, with a capital stock of 100,000 shares at $1 a share, $30,000 being subscribed and paid in. Manfstee—The Century Boat Co. will start production on its 1931 line of watercraft by Nov. 1, announces George Eddy, general manager. It is anticipated that maximum production will be reached by Feb. 1. The 1931 products of the Century company will include a complete line of outboard motorcraft and small inboards, Marquette—Announcement of the merging of the Mahan & Rankin creamery of this place, the Tri-City Dairy of Negaunee and the Ishpeming Creamery of Ishpenming into a new corporation to be known as the North- ern Dairy Co. has been made. Each plant will be continued with a local manager and George Hill, of Ishpem- ing, will be general manager of the three plants. Lansing—The W. K. Kellogg Co, food manufacturers, announce plans for the stabilization of employment in this city. Effective Oct. 6, employes began working on a five-day week, by means of which the company is enabled to employ approximately 300 persons who would not be needed when operations were on a six-day basis. This change was made as the company’s answer to city officials’ pleas for co-operation in maintaining employment throughout the winter months, ‘ i ‘ nee foes” ~ — a MIN cence tics snlet OPOOF pa cnagempti Silty EY tne oy magne, Os rs i q A ~ or ne a eee ww WU \ | a - q c- a A - October 22, 1930 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 5.20 and beet granulated at 5c. Canned Fruits—Sliced cling peaches became quite short last week, with some varieties practically exhausted, while others were moving fast, but quotations were unchanged. Canned Vegetables—The market is without special feature except for some further liquidation in Maryland stan- dard tomatoes and fancy Crosby and Golden Bantam corn in Maine. As for tomatoes, prices at the present must be said to be norminal, but buy- ers may find it to their advantage to keep quality in mind as well as price, for there have been rejections, not alone in standard, but in fancy grades also. The Maine corn seems to be easier for the pack in fancy grades was unexpectedly heavy, and both fancy Crosby and yellow Bantam have suffered as a result. It is hard to give exact quotations here also for the reason that there has been more or less competition among Maine can- ners to move their merchandise, There has been a good demand for standard peas, and that item continues in a rela- tively strong position. Canners gen- erally hold to quotations, despite the usual pack, and there has been less need tosthrow stuff on the market. Dried Fruits—Texas figs have been in heavy demand, with the result that many varieties been withdrawn from the market. As the crop this year was only about half of last year’s a continuance of demand along present lines would clear up remaining hold- ings in a comparatively short time. Calimyrna figs are difficult if not im- possible to get, while lower varieties are becoming increasingly short, as buying picks up. Raisins are of course continuing strong, and recently ad- vanced prices on Thompsons are being met by purchasers whose stocks have about vanished. Later and_ shorter crops, as well as increased prices to growers, have acted to firm up quo- tations. Some of the new crop raisins are said not to measure up to the qual- ity of old crop types, and there will undoubtedly be a shorter yield in the choice grades. Imported fruits con- tinue to move into consuming chan- nels rapidly. It may be said that there will be no excess of dates from Basrah, or figs from Smyrna, but on the con- trary, pre-Thanksgiving buying may probably exhaust available supplies be- fore they are supplemented by later shipments. With a short spell of cool weather, brokers look for the trade to come into the market for dried fruits in much greater volume, but it is doubtful if all requirements can be met, and many seem destined to be left without several varieties. Canned Fish — There were few changes in canned fish, but short packs on shrimp and tuna seem to establish them ona firm basis. Salmon remains unchanged. Salt Fish—Price have been named on new Norway mackerel. The pack this year is reported as 40 per cent. below Jast year, with quotations firm and likely to advance. The pack of situation in have Irish mackerel, while not completed as yet, looks short, and the world sup- ply is considerably under that of last year. Buyers are being urged to come into the market now as with supplies short it is likely that revisions upward are inevitable. Nuts—With new crop walnuts due to arrive in the near future, activity in the nut market is expected to show considerable revival. California nuts have made a good impression on the trade, and price quotations recently announced have brought a flood of re- quests for confirmations so that there may develop some shortages in certain walnut varieties. The market on for- eign nuts seems to be more or less at a standstill at the moment, with most of the foreign holders apparently not anxious to ship to this country at the present time. New crop walnuts abroad are said to be light, and later this year than usual. In addition to this, price firmness and even in a few cases, advances abroad, have indicated that the holders have found European markets for their nuts which offer them a better return than they could get on the highly protected American market. The filbert and almond groups remain unchanged. Stocks continue very light and quotations firm. Brazil nuts are rapidly disappearing, and when quoted at all prices rule strong. Pickles—Buying of pickles is report- ed as freer among the wholesale job- bers for the present week, but the new stock runs greatly to larger and coarse varieties. The finer stock is scarce and probably will be high. One of the packers reports difficulty in grading genuine dill in the late crop. Spot stocks continue adequate, while pri- mary markets are strong. Sauerkraut—Owing to present con- ditions quotations on sauerkraut have not changed, but the market is in a strong position because of ‘the failure of the late cabbage crop to measure up to previous expectations. Packers still do not seem to be pressing sales at the present time, but are awaiting a more active demand for their hold- ings. Rice—Every day brings new Blue Rose rice nearer to the local market, and its arrival is awaited with much eagerness, for spot stocks are about exhausted, and Long Grain and Pro- lific varieties are not held in any too great amounts. Some millers have previous obligations to take care of, but when the mills get down to work on the new crop there will be plenty available for the market, and in reason- ably short time. There has been some hedging on shipment, some millers re- fusing to guarantee delivery this month, but these fears took into ac- count the possibility of further delay due to bad weather, and that danger now has about passed. Vinegar—Recent warm weather ap- pears to have held back the normal seasonal improvement in business which usually sets in around this time. Quotations remain unchanged, how- ever, and holders apparently are able to await any benefits a change in weather might bring to them. Review of the Produce Market. Apples—Current quotations are as follows: Spices, A Grade =. 205 $2.25 ooples, Commercial 2220: 1.50 Melntosh, A Grade ==... 2.25 MelIntosh, Commercial 2.___--_. 1.50 Wagners, A Grade =_--.._-__-__ 2.00 Wagneérs, Commercial 2... £25 Vransparents, U;2S:-No. I 2.22: 1.25 Sweet Bough, U. S. No, 1 ____-- 1.50 Byuchess, No. f 220 75 Duchess, Commiercial 2.25.2 2-2 50 Weealthys; No. [2225 1.50 Weealthys, Commercial 22. _ 1.10 Cooking Apples 222.3 4 “40 Maiden “Blush; No, f 2.20... 1.00 Eippins, 3:in. Bakino 32). 1.75 Wolf Rivers, 3 in. up, Bakers ____ 1.50 Bagas—85c for 50 Ib. sack of Cana- dian. Bananas—5%@6c per Ib. Beets—$1 per bu. Butter—The market is lc higher than a week ago. Jobbers hold 1 Ib. plain wrapped prints at 40c and 65 Ib. tubs at 39c for extras and 38c for firsts. Cabbage—65c per bu. Carrots—$1 per bu. Cauliflower—$1.85 per crate of 12 t» 16 home grown. Celery —40@60c per bunch for home grown. Cocoanuts—80e ve- bag. Cranberries—Early Black command $3.50 per '%4 bbl., of 25 Ibs. Cucumbers—No. 1 home grown hot house, $1.10 per doz. Dried Beans—Michigan jobbers are quoting as follows: doz. or $6 per (Pea Beate: 20 $5.75 gibt Red Nidney 9. 7.00 Dark Red Kidney 2 28 7.00 Eggs—The market is a little higher than a week ago. Local jobbers pay 30c for choice stock, 28c for general run and 22c for pullet eggs. Cold storage operators are now offering their supplies on the following basis: XX candled in cartons ----_-____ 2% MOM candied) 0 ea 26c Me candled, 2222) ee 22c¢ Cheeks 2) ee 20c Grapefruit—Seald-Sweet sells as fol- lows: BAY Ee $4.25 Ge 4.00 CO oe 4.00 OO ee ee 4.00 Oe ee 4.00 Choice is held as follows: A ee 4.00 ie eee a eS (ee ey Oe a 350 Gee ee ee 3.00 Grapes—$2 for Calif Emperors. Green Onions—Home grown, 30c per doz. Green Peas—$4 for 50 Ib. crate from Calif. Honey Dew Melons—$2 for Jumbos and $1.75 for Flats. Lettuce—In good demand on the following basis: , Imperial Valley, 4s, per crate ~__$4.00 Imperial Valley, 5s, per crate ___ 4.25 Hot house leaf, per 10 Ibs. _--._-_ 90c Lemons—To-day’s quotations are as follows: a00 Sunkist <2 2002 $7.00 S00: Sunkist 25 7.00 S00 Red Balt 2 6.00 OU0 Red Ball 22 6.00 Limes—$1.50 per box. Oranges—Fancy Sunkist Ca‘ fornia Valencias are being offered this week on the following basis: P26) ee $8.25 ESO) SS eee ee 9.00 17 SR rea Nel 10.00 POE 10.50 3 (0 eS ee ee 11.00 BE ee Nee 11.00 288) 2 ee ae 10.00 BG ee ee 8.50 Floridas are now in full supply, selling as follows: 2G) $6.00 E06 Se 6.00 BAG ee 6.00 200) 6.00 2EGe Se 6.00 202 oe 6.00 ZO 6.00 Onions—Spanish from Spain, $2.75 per crate; home grown yellow in 10) Ib. sacks, $1.25; Calif. white in 50 Ih. sacks, $1. Parsley—S0c per doz. bunches. Pears—Anjous, $1.50; Duchess, $1.50; Kiefers, 75@$1.25. Peppers—Green 65c_ per California. Pickling Stock—White onions, $1.25 per box. Potatoes—Home grown, $1.40 per bu.; Wisconsin, $2.60 per 100 Ib. sack: Idaho, $3 per 100 lb. sack; $1 per 25 Ib. sack, Poultry—Wilson & Company pay as follows: doz. for Fleavy fowls) 2 ize 18¢ Bight fowls 22 Be Dicks 22h 14@16c Ouinces—Home grown, $3.50 per bu. Radishes—l5ce per doz. bunches of outdoor grown. Spinach—$1 per bu. Squash—Hubbard, $3 per 100 lbs. Tomatoes—$2 per bu. and $1.25 per Y% bu. Turnips—$1 per bu. for new. Veal Calves — Wilson & Company pay as follows: HaniGy) 2. sg i ee 15c GOOG 12¢ Medium: 25.0 10c POO 2 on ee 10c ——_2~-.___ Chocse Reta‘l Convention Theme. Selection of the fundamental theme for the convention of the National Re- tail Dry Goods Association was mad: at a meeting of the executive council, executive committee. and chairmen «f the various groups of the organization held last The theme will bh embodied in a slogan, the wording « f which will be worked out shortly. The convention will be held from Feb. 2 to “at the Hotel Pennsylvania, New York City, and is expected to bring to- gether about 2,000 merchants from all over the country for a discussion of their mutual problems. week. —_—__2e~>___ Seven New Readers of the Tradesman. The following new subscribers have been received during the past week: First State ‘Bank, Decatur. F. B. Buys, Decatur. H. W. Cheesebrough, Marcellus. M. G. Keenan, Marcellus. C. M. Crose, Schoolcraft. I. H.”Beisang, Detroit. J. D. London, Grand Rapids. arenes scams MICHIGAN TRADESMAN PRO AND CON CHAIN STORES. Skeletonized Statements Which Can Be Presented on Both Sides of the Subject. Resolved: That Chain Stores Are Detrimental to the Best Interests of the American Public. INTRODUCTION. I. Immediate Cause for the Discussion. II. IIT. A. The phenomenal growth and expansion of chain stores in the United States since the World War has had some significant and far-reaching consequences in the field of marketing, 1.It has created new problems for the wholesaler, manufacturer and retailer. B. With the rapid expansion of chain stores there has grown a wave of protest instigated chiefly by independent retailers, wholesalers, manu- facturers, civic organizations, partisan trade papers and politicians. 1. This wave of protest seemed to have little effect until the spring of 1928, when the United States Senate passed a resolution directing the _Federal Trade Commission to make a complete investigation of the chain store system of marketing, 2. Since the action of our Senate many forms of organized campaigns have been directed against chain stores. a. Of the 18 state legislatures in session this year, 8 have considered 19 anti-chain store bills, 4 of which have become laws. b. Hundreds of clubs and association with thousands of members have been formed in alliance against chain stores, c. Radio broadcasting station KWKEH, Shreveport, Louisiana, as conducted by W. K. Henderson, has aroused many localities of the South and Middle-West to a more militant stand. C. The National Chain Store Association has organized, and has begun a defensive campaign against anti-chain legislation and propaganda. Origin and History of Chain Stores, A. The underlying principles of the chain store dates back to the 14th Cen- tury when the Fuggers of Augusburg operated scores of branches much as chains of to-day. . In 1750 the Hudson Bay Company operated several hundred stations, trading posts and banks. . The chain store as we know it to-day made its appearance in America shortly following the Civil War when George H. Hartford organized the Great American Tea Company, which grew in a few years to a chain of 25 stores and changed its name to the great Atlantic and Pacific Tea Company. . Other important companies from 1865 to 1900 were organized as follows: Jones Tea Co., 1872: F. W. Woolworth Co., 1879; Kroger Grocery and Baking Co., 1882; James Butler, 1882; Hanna Shoe Co., 1885; The Childs Co., 1889; S. S. Kresge Co., 1897; National Tea Co., 1889. . The period between 1900 and 1920 witnessed the origin of a large num- ber of chains now operating on an extensive scale. Among them are: United Cigar Store, 1900; F. & W. Grand, 1901; J. C. Penny Co., 1902; W. T. Grant Co., 1906; Louis K. Liggett Co., 1907; McLellan Stores Co., 1913; Safeway Stores, 1914; Piggly Wiggly Corp., 1916; Walgreen Co., 1916. . Chain stores have experienced their most rapid growth and expansion during the last decade. 1.In 1921 it was estimated that chain store volume of all kinds made up 4 per cent. of the total retail trade of the country, in 1923 6 per cent., in 1926 8 per cent., in 1927 12 per cent., in 1929 18 per cent. 2. To-day there are about 10,000 chain store systems operating 100,000 unit stores doing a volume of business amounting to $8,000,000,000 annually. 3. They control from 40 to 45 per cent, of the grocery trade, 20 per cent. of the drug business, 52 per cent, of the shoe trade, 33 per cent. of the furniture trade and 33 per cent. of the radio trade. . Chain stores have developed more extensively in large towns and cities than in small towns and cities, 1. They are more conspicuous in the states East of the Mississippi River and North of the Ohio River than elsewhere. . The expansion of chain stores has been mainly in areas characterized by high and medium purchasing power rather than in areas of low pur- chasing power. Definition of Terms. . “Chain Stores.” 1.“A chain store consists of a number of unit stores operating under a common management and control, and following common policies and utilizing common methods of operation which are determined by the central management.” Fred S. Clark, Professor of Marketing, Northwestern University, as quoted by Chester E. Haring in his book The Manufacturer and His Outlets, p. 99, EY. V. — B. October 22, 1930 2.“The chain store is a corporation engaged primarily in retailing of merchandise through a fairly large number of store units which are owned and controlled by the corporation.” James L. Palmer, Associate Professor of Marketing, University of Chicago, from the Journal of Business, July, 1929, p. 272. .“The National chain system includes those large organizations which operate stores throughout the country whose interests are not confined to any one community.” W. M. Steuart, Director of the United States Census Bureau; United States Daily, May~28, 1930. . The meaning of chain stores as applied in this debate does not include local chains, branch stores and voluntary chains. The definition of each of these is as follows: a. ‘The local chain:” “The local chain is a group of stores operated throughout a city or trade area by local and independent operators from a central office and warehouse, but without any main central retail store as a source of supply.” W. M. Stuart, Director of the United States Census Bureau; United States Daily, May 28, 1930. b. “The local branch system:” “The local branch systems are suburban or subsidiary operated in the same city by a large down town store and drawing their mer- chandise largely from the down town stores’ stock, . . . So far as the community is concerned both branch and local chain stores are independents, truly home folk, with the advantage and disadvantage that this implies.” W. M. Steuart, Director of the United States Census Bureau; United States Daily, May 28, 1930. c.“A voluntary chain:” “A voluntary chain is a group of retailers (each of whom owns and operates his own store) either associated with a wholesale grocer or acting co-operatively, organized to carry on jointly merchandising activities and to combine wholesale and retail functions under one control.” V. H. Pelz, Director of American Institute of Food Dis- tribution, Inc., from The Voluntary Chain, Dp. 5. w ft “Detrimental to the best interests of the American public.” 1. This clause does not mean that chains are harmful in all respects, nor does it mean that they are not beneficial in any way. The meaning essentially points to the general social and economic welfare of the people as a whole. It does not raise the question what action should be taken for restriction, regulation or control of chain stores. The proposition asks us, the public, to look upon chain stores with all their advantages and disadvantages to determine our approval or disap- proval. Irrelevent and Extraneous Matter to be Excluded from the Argument. A. Matter which is designed to prove or disprove the constitutionality of B. legislative acts against chain stores should be excluded from the argu- ments. Matter concerning proposals or plans of action for the protection of the independent merchant through legislative measures are to be excluded from the debate. C. Matter which directly pertains to some solution or remedy of the prob- lems created by the present conflict between chains and independents are to be excluded from the debate. The Main Issues Evolve from the Following Questions: A. How do chain stores affect the field of distribution? B. c. Do chain stores have monopolistic tendencies? What are the social and economic consequences of chain stores? AFFIRMATIVE. . Chain Stores Have Created a State of Confusion in the Field of Distribution, A. They have threatened the stability of certain manufacuring concerns. 1. They force the manufacturer to sell articles of standard advertised brands at such low prices that it is difficult for him to make a fair profit. 2.In some instances they manufacture their own products, thereby fre- quently producing inferior quality of goods and taking business from established manufacturing concerns, 3. By insisting upon their own brands chains substitute their reputation for-that of the manufacturer. B. They are undertaking the functions of jobbers and wholesalers. 1. During the last few years a large percentage of wholesalers have faced a decreasing volume of business due to chain store expansion. C. Chains are making it harder for the independent retailer to stay in business. 1. They tend to standardize everything, goods, service, public demands, and tastes. a. This places the burden of satisfying fashion demands on the inde- pendent dealer. b. This relatively narrow margin of demand is a great hardship on the independent merchant. 2. They tend te monopolize certain phases of the retail outlets by focus- ing on the most profitable items, one : {Scent RU nao cnane per veNeee apeee erect eee ee 1 Op cag cee ~ * t qT .. October 22, 1930 MICHIGAN TRADESMAN 7 D. Chain stores confuse the public regarding the market price of standard trade-branded goods. 1. Chains vary their prices according to zones, asking one price in one locality and a higher or lower price in another. 2. Chains often sell standard goods at or below cost to lure the public, thus causing apprehension among people concerning the prices charged . by the independent retailers. 3. The practice of selling National, standard, advertised brands at a loss to attract trade creates a situation which does not enable the man with a small capital to carry on competition. co As E. The system by which chains operate creates a constant temptation for managers to resort to short weights and measures to square their daily sales report with their companies, F F. Chains often advertise for one price and sell for another. a I G. Chains fail to give the public the advantage of the type of service offered \ by independent stores, { 1. They do not give personal delivery service. bg 2. They as a rule do not provide for credit buying. 3. They cannot successfully handle merchandise of exclusive and novel variety. " H. Chain store clerks are not trained to give customers helpful service. \ . II. There is a Danger that Chains Will Eventually Gain a Monopoly of the Retail Field. | A. They carry such a large variety of articles that they need not depend sd upon any single line to obtain volume turn-over, 1. This policy carried out in smaller cities makes it almost impossible for the local dealer to remain in competition, B. Some of the leading chain store executives predict that their system will vy) eventually control 90 per cent. of the retail trade. (- C. Already the trend toward concentration of ownership is evident. 1. One-half of one per cent. of the grocery chains now control 50 per cent. of the chain grocery business, eye 2. One corporation alone operates over 15,000 stores, with an annual sales volume of one billion dollars. D. Concentration of ownership creates a tendency toward mergers. E. There is a growing tendency for chains to gain control of the manufac- y . turing industry. 1. They demand concessions of the manufacturer, 2. They force the manufacturer to make private and unknown brands + at prices below the standard. 3. Some chains have already begun to manufacture some of the articles they sell, III. Chain Stores Produce Certain Harmful Social and Economic Effects. vi A. The rapid expansion of chains threatens the well-being of small business. 1. About 30,000,000 people are depending upon the success of small busi- nesses for their livelihood. 2. Chains expanding at a rapid rate will cause the small business men to abandon the field. B. Chains have limitations in business operation which give the public cer- tain disadvantages. 1. They cannot offer the services of independent stores without increas- ing their overhead, 2. They cannot profitably carry specialty items, 3. Chain units must accept what is bought by the central organization while the buying of independents is selective. 4.The claim for reduction in price is counter-balanced by marketing inferior quality of goods. ‘ £ wi. C. Chain stores take no responsibility for the welfare of the community. : oF 1, They show little interest in programs for civic improvement. 2. Chain store managers are not home owners as frequently as are independent retailers. 3. Profits of the chain stores are sent out of the community. o 4. Chain organizaztions make few contributions for charitable purposes a Ts and these are made only after long delay due to red tape. D. The chain system takes from us opportunities for personal satisfaction, 1. The impersonal character of the system destroys individual initiative in its own employes and managers a. Chain store managers have no part in shaping policies and making decisions, b. It creates a great army of clerks who can never hope for satisfac- tory advancement, no matter what individual initiative and executive qualities they may possess. 2.The buying public does not receive the personal favors and attentions from chains that it does from home owned stores. : E. Chain stores are contributing to an already serious labor problem. 1. They demand long hours from their employes. 2. Their wage scale is lower than that of most independent stores, I. v NEGATIVE. Chain Stores Give the Public Advantages of Sound Economical Methods of Distribution Which They Have Introduced. A. They have eliminated delivery service and credit accounts, thereby reducing overhead expenses. B. They have adopted methods of scientific mass buying. @ . They have introduced improved methods of accounting and inventory. D. They operate on the principle of quick “turn-over”’ and consequently improve the quality of their stock by eliminating perishable goods. = . Chains have greater efficiency per person than other stores due to the fact that chain store managers must prove their productive ability. F. They have adopted a system of self-service, of automatic buying, where- by the customers sells himself through the proper display of merchan- dise. ; G. The scientific and improved methods of distribution as introduced by chain stores have been beneficial to independent retailers, 1. Chain stores have been a training school in scientific and effective distribution for thousands of independent merchants, II]. The Present Status of Chain Stores Does Not Point Towards a Dangerous IIT. Monopolistic Control of the Retail Field. A. They appear to have reached the limits of profitable expansion. 1. There has been a general slowing-up of chain store expansion during the last year. 2.In a great many instances chain store profits have fallen off since the beginning of 1930. B. At present the most liberal estimates show that chain stores are doing only 19 per cent. of the entire retail business. Organizations controlling so small a per cent. of trade cannot gain monopoly, C. Chains will find it more difficult to expand in the future than in the past. ' 1. The small incompetent old-style retailer has for the most part already dropped out of the running, while the progressive wide-awake retailer is adapting himself to the new problems of distribution with the in- tention of remaining in the field, . There will always be a place for the compentent independent dealer giving service and handling specialty goods. . The wholesaler and independent merchant have combined their in- terests and have formed voluntary chains to combat the regular chain systems. tN WwW D. The chain stores have never intended to drive the independent retailer completely from the field of distribution. 1. Their success is due to standards of efficient distribution rather than to their tactics in competing with other stores. 2.The failures of independent dealers cannot be attributed solely to chain store competition. a. Independent retailers have failed because of their own incompetency. b. The percentage of failures among independent stores has not been greater during the period of chain store expansion than at other times. E. The fact that the independent retailer with a small capital finds it dif- ficult to compete with a chain store with a large capital is not due to any violation of modern business ethics. Chain Stores Contribute to the General Social and Economic Well-being of the Public. A. They help to eliminate waste in the field of distribution. 1. They have adopted mass buying and improved methods of distribution. 2. The number of failures among chain stores is almost negligible. B. They sell merchandise at prices lower than those of other stores. C. They have reduced the prices among retailers generally through the healthy competition which they provide. : D. The “cash and carry” plan helps the individual buyer to keep a close and guarding eye upon the family budget. E. The system of chain store distribution fills the need that has been created by the new era of mass production and rapid transportation. F. They have a desirable influence upon the social status of the country as a whole. 1. The public through buying from chain stores may save money which may be used for the purchase of other goods or for educational and cultural pursuits. 2. The families of the poorer classes buying lower priced goods from chains can provide themselves more adequately with the necessities of life and thereby raise the standard of living, 3. The chains give the public a great convenience by offering a wider range of articles for its selection, G. They improve the general social status of the individual community. 1. They bring new business for other concerns of the town by extending the trading radius of the business community. 2. They are adopting policies for co-operative action with Chambers of Commerce and organizations for civic improvement, 3. They improve the local labor situation by using local help for man- agerial positions and for sales forces, cme FINANCIAL SURGERY. A warning note from the incoming president of the American College of Surgeons, Dr. C. J. Miller, of New Orleans, against the practice of those who perform surgical operations ‘to aid their bank accounts rather than their patients’ was sounded this week during the sessions of the clinical con- gress in Philadelphia. The significance of such a statement, coming from a source so high in the medical profes- sion, will not be lost upon the public. That the existence of an evil so serious is thus frankly admitted shows the im- perative need for its cure. It is in the highest degree encouraging, however, that it is admitted, and that Dr. Miller directly puts the major responsibility for the abatement of the evil upon the hospital staffs, without whose sanction the mercenary surgeon would have few opportunities for practice. The high cost of surgical operations did not figure in the discussion, and properly so, for, while it is undoubtedly a factor in the pressing problem of bringing medical and surgical treat- ment within the reach of persons of moderate means, the fact is fully recog- nized that a large part of the practice of many of the leading surgeons is free of charge and that the service to those who cannot pay high fees is paid for by those who can. It is altogether another matter, however, that patients can be subjected to unnecessary suf- fering and risk of life at the option of a surgeon who is either disloyal to the ethics of his profession and seeks only his own personal gain or is Without the requisite skill and experience. Two practical suggestions to meet this situation are made by Dr. Miller. One is that hospital staffs shall make the statistics of operations and their results a test of a surgeon’s fitness and that they shall exclude from practice in hospitals surgeons who fail to meet the test. The other is that provision shall be made for a longer surgical ap- prenticeship for those adopting that branch of the profession. Enforcement of these principles by the association would go far to end the evil against which Dr. Miller’s warning is directed. COMMENDABLE ACTION. As a step which may have far- reaching consequences for the welfare of the industry and the country at large, the decision reached last week by the members of the Cotton Textile In- stitute to eliminate night work by women and minors in the mills de- serves full commendation, particularly as the organization also went on record as opposed to all night work. A year ago the same proposal evoked little consideration, but, in the interval, the organized forces of the industry have been able to fix their minimums for operating schedules and to make a highly satisfactory start on the prime need of curbing overproduction. The humanitarian purposes of this move by the cotton goods mills were sarcastically handled by the newly elected head of the Eastern producers’ organizaztion, but in this, as in some other matters, he proved to have been short-sighted. The decision which was MICHIGAN reached should pave the way for many reforms of benefit not only to the in- dustry but to its many underpaid work- ers. When wages more nearly ap- proach American living standards, ways will be found, as they always are, to improve the efficiency of the indus- try. With that improved efficiency will come better profits. That is the story of every progressive line of pro- duction. In passing it might be well also to commend the defense of the industry’s statistics which was offered by the head of the institute at its meeting. Mr. Sloan made the point that, in the absence of such statistics, the buyer’s knowledge of conditions is superior to the seller’s and he trades on it. The critic of the humanitarian ideals of the industry was also outspoken against these statistics because they are “more effective in certailing demand than in curtailing production.” Four years of experience justified’ his fears, he held. And yet one is forced to the conclusion, since this critic is also a tariff expert of the industry, that many more than four years of experi- ence have not convinced him of the inadequacy of boosting duties. « TO AID BUSINESS RECOVERY. Warm weather continued to have a retarding effect on retail trade in this, vicinity during the week. In other sections of the country of the country, where Winter conditions were sudden- ly experienced, trade results were re- ported to have been stimulated. The general aspect of trade, however, is at present one of less than seasonal ac- tivity. The level of sales in most cases has not regained the point reached in the spurt that took place early last month. General business conditions and still clouded prospects are re- sponsible, and the usual pre-election hesitation is perhaps more pronounced. The adoption of means to promote more liberal buying by those in a position to spend additional amounts is apparently gathering momentum. Several National figures during the week pronounced this method the one best calculated in the present circum- stances to aid business recovery. An organized drive by stores throughout the country might overcome the buy- ing ineritia of those who are well able to help the country and their own in- terests at the same time. After all, dividends, profits and jobs are all de- pendent upon hastening trade improve- ment. An increase in the number of buyers in the wholesale merchandise markets during the week could be attributed to the marketing of “drops” by the rug manufacturers. A leading producer reduced prices on two well-known Oriental types, and competitors met the lower quotations. For a time it appeared that the entire market might mark down regular lines as well as “drop” stocks, but the former “stabil- ized” levels were maintained. Wom- en’s wear producers reported a quieting down in demand. Men’s wear lines were more active, although still well under a year ago. The recent tendency toward regular offerings of the manu- - competitors. TRADESMAN facturers has been checked somewhat and the stores once more are seeking specially priced goods. NAVAL REDUCTIONS. The decision of the Navy Depart- ment to scrap or put out of commission forty-nine craft and to reduce person- nel by 4,800 is being generally viewed in reference to its effect upon re- trenchmeht and unemploymént. Some complaint is being voiced on _ the ground that, while the Government is aiming to save perhaps $29,000,000 during the next year on the navy, it is preparing to spend more millions on Prohibition enforcement. Another criticism is that the Government is set- ting a bad example in laying off men during such a period of unemployment. Neither of the criticisms stands. The scrapping of naval vessels is not pri- marily an economy project. It is a move to bring the American Navy in line with the London Naval Treaty. When the reorganization is completed in this country and in Great Britain— and it includes building as well as scrapping—Anglo-American parity will have been attained. While the saving of money is a cause for gratification, the naval programme on its building side will cost many more millions than are saved. The reduction of personnel will be brought about gradually. Enlistments are constantly expiring, and it may be taken for granted that no man will be put out of the navy who wants to stay in. It is one of the drawbacks of the service that there are so few renewed enlistments in the American Navy as compared with the British. New en- listments will be decreased from 400 to 200 a month. Thus it can hardly be said that the Government, in preparing the London Naval Treaty into force, is either engaged in a retrench- ment campaign or contributing to un- employment, to put PLEASING CUSTOMERS BEST. A retail executive remarked not long ago that stores were in business to please customers and competitors. With the spread of un- sound competitive practice, his deft statement is worth repeating and also considering. If retail management gives its entire attention to providing the public with the right merchandise at the right prices, it will have little time or need to plague competitors. All its merchandise will be tuned close- ly to consumer demand in variety, quality and price. It will not be striv- ing to make an extra profit on some lines because it loses money on others. A local merchant explains that his buyers sometimes strongly urge the purchase of a new kind of merchandise because of the stir it will cause among His answer is a question: “How many competitors buy from us?” Of course an offering that impresses competitors may frequently impress the store’s customers also, but there are many features of an article which only the trade appreciates which are lost on the average customer. The great effort made, therefore, to im- press. other retailers often counts little with the patrons of the store. not to plague October 22, 1930 An honest effort to supply the pub- lic with the best that can be obtained for the least money is not plaguing or overtechnical competition, but rath- er the kind of merchandising which spells good-will and profits. IMPROVEMENT IN BUILDING. The past week has been practically devoid of encouraging business news. Merchandise activities, which recently gave some hope of expansion, have quieted down.. The stock market re- sumed its decline. Both the foreign trade and the employment statistics for September, issued during this week, were unfavorable, although, as_ usual, the Washington interpretation endeav- ored to make them appear favorable. However, there was improvement registered by the returns on building in the early part of the month. Con- tract awards showed gains over those 1 August. The New York metropol- itan district, which often forecasts the trend for the country, furnished an in- crease not only over the awards in August, but also over those in the same period last year. Residential con- struction is advancing. Wholesale commodity prices present an irregular appearance. The Annalist index of the week receded to 121.6. The losses in all but the farm product group, however, were fractional. Food products and the miscellaneous list advanced, the former by a good mar- gin and the latter by a very small frac- tion. The variations are now so mark- ed between groups that adjustments must come. Thus, the high is 153 for the fuels index and 96.5 for the mis- cellaneous group. TOO MUCH I FOR SCIENCE. Will the wonders of science never cease? The question was asked a long time ago, but it still leaps to the mind and even to the lips. When one reads of motion pictures of the circulation of the blod, of destruction of red-blood cells by sleeping-sickness germs, of the breathing of plants and of injections of measured amounts of fluid into cells so small that a pin point could destroy many of them at a thrust, one can only blink and wait for still more astonish- ing announcements. The greatest sur- prise which science could possibly spring would be the confession that it had no more surprises. And yet there remain feats too formidable even for science. It may show a motion picture of bacteria in the blood, but it would be stumped by the problem of showing poetry in a good deal of current verse, no matter how powerful its Microscope. It may show an amoeba dividing itself in two without any apparent harm, but it can’t show the rule of reason meandering along ticker tape. It may show the movements of protoplasm through plant cells, but it doesn’t so much as attempt to show the presence of logic in political speeches. And if it did show us these phenomena, we'd spoil the picture by suggesting that it wipe the dust off the microscope. ‘Snmeneereniniamieideetiaa csi, Beauty beyond compass of a Mich- aelangelo can be fashioned by our own thoughts. ee You can be a hero though unsung, a PR at a a Te ® « y « . VET ¢ & eee 7 « ib ¢ » October 22, 1930 MICHIGAN TRADESMAN OUT AROUND. Things Seen and Heard on a Week End Trip. . With the thermometer hobnobbing around thirty degrees and a near bliz- zard in the air, I could not summon sufficient courage to make for the country Saturday. Instead, I spent a delightful two hours inspecting the new. moving picture of Abraham Lin- coln, which is by long odds the out- standing undertaking of the kind for 1930. While -there are, of some minor defects in the undertaking, it is by all means the most human presentation of America’s greatest President and the heart rending prob- lems he faced as a citizen, ‘Christian and executive. Great as were the many difficult questions he had to face, his greatest drawback was the small- ness and narrowness of a domineering and termagant wife who had no con- ception of the great world figure she had the privilege of living with as his wife and being the mother of his chil- dren. Lincoln bore his cross with a resignation which was little short of Christian fortitude of a high order. The selection of the principal char- acters in the great recital of Lincoln’s career was certainly made with great discrimination and success. ‘Particu- larly is this true of Grant, Sheridan, Stanton, Hay and Lee, whose “make- ups” were as near the originals as hu- ian ingenuity can accomplish. I hope the picture may be shown in every city and village in America and that every man, woman and child in the United States may have an opportunity to see it because of its historical value. course, I am glad to learn that talking pic- tures are not proving to be the success that was anticipated for them and that next year we are to have a large per- centage of moving pictures with the talking feature eliminated. With forty per cent. of our adult population deaf or hard of hearing, it has been found that the talkies suffer in appreciation and patronage because they deprive this great minority of the enjoyment they found in the silent drama. The talking pictures cannot be marketed to any extent in other countries where English is not spoken or understood, so that the producers are heavy suf- ferers, financially, by voluntarily shut- ting themselves out of the patronage of so many foreign countries. I am in receipt of a note from Peter Hansen, the Lakeview grocer, stating that his relations with the National Grocer Co. and its receiver were of a very pleasant character; that his brief association with the organization nam- ed enabled him to break away from the credit business and place and re- tain his retail transactions on a cash and carry basis. Peter has always en- joyed the reputation of being a good merchant and a good fellow as well. IT am happy to state that the little ‘publication I have prepared with a view to assisting school and college students in their debates on the chain store problem will be issued from the press this week and be ready for dis- tribution by next Monday at the latest. I have printed a sufficient number to ‘ enable me to furnish every applicant with a copy, providing his application is made through a merchant who is a regu‘ar subscriber to the Tradesman. The country is full of persons who are getting up publications and schemes to sell the independent merchant; also men of no character and standing and no experience in the retail business who are undertaking to interest independent merchants in organizations which can be of no possible value to them. The farther away merchants keep from these vampires the more money they will have in their pockets. I like money because of the many good uses I can devote it to, but I will not will- ingly accept a cent from any man on the pretense that I can do the impos- sible or help him when he is in a posi- tion to help himself. Most of the men who are selling chimerical schemes to unthinking merchants ought to be playing checkers with their noses in some penal institution. The little pub- lication I am getting out is furnished absolutely free to applicants who can qualify through their regular merchant. While in Washington recently to obtain permission for increased power and full time operation of ‘Station KIWKH at Shreveport, William K. Henderson was questioned about the “Merchant Minute Men,” an organiza- tion he sponsored in connection with his attack on chain stores. He testi- fied that a fee of $12 annually is col- lected for membership and that the paid membership totaled approximately 35,000 with “Minute Men” in nearly 4,000 towns and cities. While he said he had no records as to the total col- lected in membership fees, Paul Spear- man, commission attorney, estimated that it approached $375,000. About 60 per cent. of the memberships came through radio solicitation, Henderson said, and 40 per cent. through person- al solicitation by agents. The agents were allowed $3 for each membership fee collection, he said. Henderson, in replying to questions, said he felt he could use the money as he wished, since it was collected for purposes of furthering the educational program against chain stores and added that he would feel at liberty to “dump it in the Red River” if he so desired. Under cross examination he said $151,000 had been used to defray a debt on an iron works which he owned. Pressed with questions as to his financial condition, Henderson said he was “broke” and that his wife had all the money in the family which he fixed at $1,000,000. He said he held life insurance policies of $455,000. The most ridiculous feature of the times, as I see it, is the action of the American federation of labor in de- manding jobs for the jobless with one hand and granting authority to start senseless strikes with the other hand. Of course, strikes in these times and under present conditions can result only in disaster for the union dupes who relinquish their jobs in order that the walking delegate or business agent, as he now insists on being called, may wax fat on the wages and bonuses he draws from the unions and the graft he exacts from employers who are so foolish as to play into his hands. In all cases the self-assumed spokesman of the employe calls on the employe: and gives him an opportunity to “stop the strike” by contributing liberally to the coffers of the business agent “on the side.” Both the wholesale and retail gro- cery trade of Grand Rapids has been unsettled by the closing out sale of the receivers of the National Grocer Co., which started last Saturday morn- ing. Friday’s Press published a double spread announcement of the public sale, which started Saturday morning, offering many staple articles at 25 per cent. less than the wholesale price. The goods are displayed on the first and second floors of the whole- sale building on Ellsworth avenue. When the sale opened the crowd was so large that it had to be admitted in sections. Even with this precaution the arrangements made for computing the purchases assembled in baskets by the buyers were so incomplete and in- adequate as to cause great annoyance, inconvenience and delay. Placards stated that goods to the amount of $750,000 would ‘be sold, but to the casual observer the assembled stock looked more like about $50,000 than the larger figure. Local merchants secured some bargains in odds and ends at abandoned stores. One grocer stated that he bought a truck load of goods for $35. When he got to his store he found he had actually secured goods to the amount of $100. Granu- lated sugar is sold at $4.75 per 100 pound sack, but only one sack is sold to a purchaser. A discount from the marked prices on goods is made to buyers in case lots. Buyers are fur- nished baskets in which to assemble their purchases. When the customer pays for his purchases, the contents of his basket is transferred to a paper sack, which is turned over to him as he passes out. The prices made on goods of fairly good quality, including some standard brands, are so attractive as to disturb local conditions to a con- siderable extent. If, instead of dis- tributing the goods in such haphazard manner, the receiver had offered them to the trade at a slight reduction from the regular wholesale price, he would have realized much more for the re- maining stock and avoided the de- moralization which his present course of action has very naturally precipitat- ed. It is exceedingly unfortunate that the Union Trust Co. does not have on its staff a man sufficiently familiar with merchandising conditions to avert the siaughter and loss which the sale now in process must necessarily in- volve. It strikes me that it is the proper province of a trust company— any kind of a receiver, to be exact—to secure the largest possible amount from the sale of the assets of an in- solvent estate with the least possible disturbance to the regular trade, in- stead of the least possible returns with the greatest possibie disturbance to the trade. I may have a wrong con- ‘-ception of the duty of a receiver, in which case the Union Trust Co. may be handling its trust correctly along the ruthless lines it has employed in this case. As it looks to me the chain store system is fundamentally wrong for many reasons. Among these reasons are the following: 1. There is no need of additional stores in any locality. The trading re- quirements of the community are al- ready provided for by the independent stores in a acceptable manner. 2. The chains never acquire prop- erty in any locality. One-sided leases of store properties are obtained con- taining clauses which enable the lessee to vacate the property leased any time such abandonment is desired. 3. The goods carried in stock are subject to two classifications—loss leaders and profit making. The former comprise 40 per cent. of the stock, which the store manager is permitted to sell at cost or less to attract cus- tomers to the store. The other 60 per cent. is composed largely of private brands owned and _ put up by the chains, on which the store manager must ask an exorbitant profit to make up the loss on the loss leaders. 4. Managers and clerks of many chain stores are carefully instructed how to gyp the public by short weights, short count and short change; to in- clude in every sale composing several articles one or more items which are not included in the goods delivered to the customer on leaving. Proof of this statement may be found in hun- dreds of justice and police courts, where chain store managers and clerks have paid heavy fines for violations of the law along these lines. 5. The general policy of the chain store is not to contribute a penny to local charities or philanthropies, thus throwing additional burdens on the reguiar merchant which he usually as- sumes because he feels that he is a part of the community and must do all in his power to keep the home _ fires burning. 6. The chain store buys nothing from local supply houses and nearby producers if same can be avoided. This means that it does nothing toward creating a local market for farm pro- duce raised in the vicinity, thus forcing the farmer to seek an outlet for his products elsewhere. Very naturally he does his trading where he sells his own products. This system tends to im- pair the local markets and destroy the small towns and build up the nearby cities, which cultivate the farm trade by good roads which are so located as to purposely avoid the country towns, so far as possible, thus depriving the villages of the advantages the cities enjoy. 7. The wages paid by many of the chain stores are so small and inade- quate that many managers and clerks are literally forced to steal from their customers in order to provide for the necessities of their families. They are constantly encouraged in this practice by the district managers of many of the chain stores, who are thus enabled to show larger margins of profit to their superior officers. 8. The chain store employes, as a rule, take no interest in local churches, schools or municipal undertakings. Their sole ambition is to sell as few loss leaders and as many profit making goods as possible, in order to increase the bonuses they are paid for increased 10 MICHIGAN TRADESMAN October 22, 1930 sales which afford good margins of profit. 9. The money taken in over the counter of the chain store is deposited in the local bank daily and drawn out once a week to be sent to Wall street, where it is absorbed by high salaries and expensive overheads. No part of this money ever comes back to the community from which it was taken, thus depriving the community of the working capital which made possible the employment of labor at lucrative wages. 10. False and misleading state- ments are spread broadcast by the chains regarding the savings people can effect by trading at the chain stores. These statements are based solely on transactions in loss leaders, which, as stated above, comprise only 40 per cent. of the total sales of the chain stores. Such statistics, usually prepared by impecunious and unscru- pulous college professors, are so warp- ed and unfair as to have no value what- ever in the consideration of chain store methods. 11. The independent merchant has no way of expressing his sentiments and presenting his side of the contro- versy except through the trade journal, because the daily and weekly news- papers of the country are tied, body and soul, to the chain store octopus because of the lavish advertising the cohorts of the chain system conduct in the newspapers which suppress all news happenings detrimental to the chain stores. - E. A. Stowe. ——_2+-~—___ Chapin Creditors Vote To Accept Compromise. At a meeting of creditors of B. S. Chapin, Inc., women’s ready-to-wear, with stores here and at Battle Creek, in bankruptcy, Mr. Sloane, president of the company, was examined and the debtor offered a composition of 40 per cent., payable as follows: 10 per cent. in cash and nine notes of the cor- poration, the first note payable two months after the confirmation of the composition and the balance of the notes payable consecutively every two months thereafter, the notes to bear the endorsement of Isaac Sloane and Leonie Sloane. Sloane testified that the debtor firm has no property or real estate from which creditors can realize the 30 per cent. in notes, and that their only hope of paying the 30 per cent. will be from assets of the business, A second meeting was held on Oct. 17 for the purpose of determining whether the compromise offer be ac- cepted. Fifty per cent., both as to the number of creditors and as to the total amount of indebtedness of those present, either personally or by repre- sentative at the meeting on Oct. 17, voted to accept the offer. It developed at the first meeting of creditors, at which Mr. Sloane was examined thoroughly, that the com- pany showed a loss of $10,000 for 1929 and has shown a loss for every month during 1930. The receiver’s report ‘in- dicated that since he has taken over the affairs of the debtor concern, it has about held its own. Sloane testified that he and his wife owned all of the stock of the debtor concern, with the exception of one share, which is owned by Mr. Heller. He said he spent most of his time, since owning the store in New York City, buying the merchandise, and has left the direction of the store to the Grand Rapids manager, making occa- sional trips here. Sloane also testified that he, indi- vidually, owned a store known as “Sloane’s” in Hartford, Conn., which has been his business for the past two years. A short time ago he found the business would not pay, and it was closed, upon an attachment. He stated that he lost $12,000 on that venture and that no money from the Chapin business was used to pay for merchan- dise used in the Hartford store, except such money as he would use from his own salary. Fixtures of the stores at Grand Rap- ids and Battle Creek are said to be listed at a tremendous value on the books of the corporation. New fronts were installed at a cost of $6,000 for the Grand Rapids store and $7,000 for the other store, it is stated, and with the expenditure for electrical work, as well as new beauty parlors in both stores, it is estimated that $30,000 of the fixtures are really now made a part of the real estate, and would be worth nothing from a liquidating standpoint of view. It is further stated that the stock of merchandise in both stores is de- pleted and at a forced sale would not bring a large sum of money, and the accounts receivable could very well be depreciated at least 50 per cent. It is generally belivede that at a forced sale of the assets creditors would receive far less than 40 per cent. —_~2~+<-___ Jewelry For Sunday Night Frock. Orders for novelty jewelry have been expanding steadily during the last ten days, with business coming through now for later as well as im- mediate celivery. Metal and_ stone- set necklaces, braceiets and earrings have had a good call, and leading lines here have just been expanded by the featuring of new types of “clear effect” dinner jewelry. These are items to be worn with the popular Sunday night dinner frock. They comprise necklaces with bracelets and earrings to match, featuring a combination of crystal with antique gold and another of French transparent crystal, also com- bined with antique gold. —_2->___ October. October walks in scarlet, resplendent as a queen, Who moves abroad in glory, triumphant though serene. The gorgeous leaves a carpet spread beneath her as she goes: The soft blue sky ker coming greets with sunsets gold and rose. October walks in shining robes of scarlet, gold, and green; No tairer queen of loveliness has life's fay pageant seen. The sweeping grains, the ripened fruits, the aster s tangled masses. Bow low, as on the gleaming heights, the pride of Autumn passes. October’s touch is kindly. her smile is warm and rare: Sut as her grandeur fades away, x sharp ehill fills the air. The dull gray hillsides call to her: her glory smiles through haze: Her beauty is a memory now of brilliant, joyful days. ? Margaret M. Cronin. Most bankruptcy is laid to insuffi- cient capital. a a a cree Forbidden! How many of your customers are forbid- den the use of coffee on account of the caffeine. They will be glad to learn about Kaffee Hag —the coffee from which the caffeine-effects have been removed: Kaffee Hag Coffee offers you an unusual opportunity to build a steady, growing vol- ume. It is supported by intensive advertising including a national radio program. This message is reaching your customers and we suggest you take advantage of it by featuring Kaffee Hag in your own promotion work, display it in your windows and store. Suggest Kellozg’s Kaffee Hag Coffee to your customers. KAFFEE HAG COFFEE i aw lau \ Lents \ ‘ } a “If the goods you sell your cus- tomers please them — THEY WILL COME BACK TO YOU. You make this a CERTAINTY with MUELLER MACARONI FRODUCTS C. F. Mueller Co. Jersey City New Jersey 418 102. COOKED eric MUELLER’ (- Crete a a World Price Decline Presents No New Phenomenon. Colonel Leonard P. Ayres in this month’s Cleveland Trust bulletin pre- dicts “some measure of improvement” in business “before long.” His rather convincing argument is that right now the readjustments which have always started recovery on its way are at work and that the present . MICHIGAN depression already has run its full normal course. Depressions in times past always have generated a revival through the elimination of excess stocks of goods, through the develop- ment of shortages, through idle hands seeking employment, through renewed initiative of business men and through decreased costs of construction, These fozces he finds silently at work now. Much is heard nowadays of the in- ternational aspect of our depression and the pessimism of the day arises partly from a common belief that the world-wide decline in commodity prices introduces a new element. ‘Colonel Ayres finds that all of our major de- pressions for the last fifty years have been accompanied by declines in wholesale prices, and that each of these ‘may truly be termed _ inter- national business depressions” since in every instance the depression here has been accompanied by a more or less serious decline in prices abroad. It is worth something ‘to have the old cyclic delusion, “that we are in a dif- ferent era,” debunked. Now in times past business recov- ery has usually “not got underway un- til prices have definitely begun to ad- vance from their lowest points” but outstanding exceptions may be cited such as that in 1921. ‘Both business and wholesale prices have been de- clining for more than a year but Col- onel Ayres rightly points out that “re- cently the rate of decline in bond busi- ness and prices has been diminishing.” He goes a step further. He finds “a good many indications of greater price stability” and cites this as “one of the most hopeful of the current items of evidence that we may be at or nearing the bottem of this long depreession.” Interesting it is to note that in the past forty years we have been through seven major business depressions in this country. In the first three of these seven depressions it took twelve months to run from the final prosperity month to the bottom of the depres- sion. In 1907 it took ten. In 1913- 1914 it took fifteen. In the post-war depression it took twelve months. Al- ready the present depression has lasted fourteen months. Historic precedent does not enable us to measure so precisely from a study of yields the likely turning points of the bear market in common stocks. In the panic of 1903 the high- est monthly average reached as the yield from dividend-paying common stocks was 5.5 per cent. In 1907 it was 7.5 per cent. In the bear market at the outbreak of the war, Colonel Ayres finds it was 6.5 per cent. In 1917 it was 9.2 per cent. In 1921, 8.9 per cent. The average for all classes for such stocks is 5.7 per cent. Paul Willard Garrett. [Copyrighted, 1930.] ——_+++__ Earnings Formula Solves Problem of Stock Elimination. Provisions as unique as they are scientific have been adopted by All- America Investors Corporation to nullify objections raised in the past to cumulative fixed trusts. Discretionary elimination of any stock from the portfolio is effected on the basis of earnings rather than after the diyidend has been passed, Full TRADESMAN application of the cumulative principle, obviating the necessity of any capital distributions, is guaranteed through a special fund for taking up fractions in stock dividends and splitups. Permanence of a thirty years of the trust, regardless of changes that may be made by sponsors and distributors, is assured by a re- volving fund deposited with the trus- tee. Diversification based on logic and scientific research is carried out to an unprecedented degree. Objections raised to many fixed trusts that elimination of stocks after dividends have been cmitted is neither logical nor in accord with investment practice are answered in the case of All-America Investors by a formula de- vised after months of research. It is: market for the October 22, 1930 “If any company shall in any fiscal year of such company fail to earn an amount applicable to dividends upon its common stock at least equal to the average amount earned upon such stock during the five fiscal years im- mediately preceding such fiscal year,” the depositor may instruct the trustee to sell all thé stock of such company, or the trustee must act on the written request of any holder of trust shares. Selection of the stocks making up the portfolio required almost a year of research, 172 having been chosen at first. This number was reduced first to 122, then to fifty and finally to forty. Portfolios of thirty-three life insur- ance companies were studied in fixing a balance among the industrial, railroad New York San Francisco Boston Investment Securities E. H. Rollins & Sons Founded 1876 Phone 4745 4th Floor Grand Rapids Savings Bldg. GRAND RAPIDS Philadelphia Los Angeles Chicago London Denver The Measure ot a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. Q GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home” 16 CONVENIENT OFFICES @ STs. rman ee OO eres Blass Pinata , ‘ital in each. October 22, 1930 and utility groups, the result being 25.10 per cent. in rail shares, 30.23 in utility stocks and the remainder, 44.67, in industrials. : Diversification was extended to an approximate equal division of the in- vestment among the forty companies, that is, about 2% per cent. of the cap- An even territorial spread of capital over the United States and Canada was sought. Stocks were se- lected with the idea of investing funds in unrelated groups and non-competi- tive industries, William Russeli White. ['Copyrighted, 1930.| ——_—_-~»-2 - Repetitive Demand Industries. Selection of stocks on the basis of importance in repetitive-demand indus- tries is advanced as a logical step in periods of depression by Paine, Webber & Co. “The theoretical limit of any depres- sion must be measured by the mini- mum repetitive consumption require- ments of food, shelter, clothing, elec- tric current and entertainment of 123,- 000,000 persons composing our con- tinental population,” the firm argues. Concerns manufacturing consump- tive goods rather than those in the ‘business of supplying productive equip- ment are suggested as the ones likely to feel the effects of a slackening in demand to the least extent. “With American industry over- capacitated (even in good times), de- mand is not likely to be urgent on those companies supplying materials and instruments. of production for some time to come,” the firm contends. “As between heavy construction in- dustries and those furnishing con- sumption goods that enter into daily use, we would choose the latter as better fitted to resist further readjust- ment and most likely to maintain earn- ings and dividends. “No want is strictly undiminishable —even food and clothing bills are not inelastic—but companies supplying elemental wants, of daily recurrence, do not suffer to the same extent as those supplying production goods and luxuries, demand for which can be de- ferred.” Stocks of twenty-two companies were listed by the firm as meeting the requisites set forth. Yields on current dividends in the group range from about 3 to 9 per cent., and payments are considered by the firm to be “rea- sonably secure even though depressed conditions continue for some time.” Among’ the stocks named are: Ameri- can Can, ‘Beatrice Creamery, Borden, Colgate - Palmolive, General Foods, Lambert, ‘Shattuck, Wrigley and Woolworth. William Russell White. [Copyrighted, 1930.] —_—_~+ + .____- Stocks Yield More Than Bonds. Good Stocks once more return . definitely more to investors than bonds but that favored position for prospec- tive stock purchasers until this month had been witnessed only twice before since the beginning of 1928. Up to the beginning of 1928 stocks regularly sold at levels offering a larg- er yield to investors than bonds. Then the curves swung to the opposite ex- treme. A rapidyl rising stock market during 1928 and 1929 finally drove the average yield from common stocks MICHIGAN down to 2.88 per cent. Simultaneously a declining bond market swelled the average yield from those descriptions to 4.77 per cent. Even in the fluctuat- ing markets of the last year stocks, except in the November panic and in the June decline this year, had main- tained a relatively higher level than bonds up to this month. The radical shift in stock levels since September 10 is graphically il- lustrated by the rise from a 4.20 per cent. basis to 4.98 in the return you can get from an investment in the better common stocks. Contrast the reverse position of stocks and bonds in the last year. Since a little more than a year ago the indi- cated yield from bonds has fallen from 4.77 per cent. to 4.39 per cent., whereas the indicated yield from common stocks has risen from 2.88 ser cent. to 4.98. Now it is interesting to note that the revision in this yield basis has extend- ed to every important group of the quality stocks. Fifty leading indus- trials since September, 1929, have shifted from a price level indicating a yield of 3.15 per cent. to a current level offering 5.32 per cent. to investors. Twenty rails have moved from a 3.84 per cent. level to their current position offering 5.93. Even the public utility stocks, taking twenty leading issues as a fair sample, have nicved from a price level ‘offering but 1.65 per cent. to in- vestors to a current level indicating 3.55 per cent. That leading common stocks once more have fallen to levels at which they make an investment appeal clear- ly establishes the market on a more solid ‘basis than it was but it leaves unanswered the question still puzzling many minds whether down through the years common stocks will or will not maintain a relatively dearer price level than bonds. Paul Willard Garrett. [Copyrighted, 1930.] ——_- o-oo A Business Man’s Philosophy. Americans have sensed that horse power is the key to freedom. Through harnessing horse power, the masses for the first time in history have been given a sense of well-being. The bent plowman no longer correctiy repre- sents labor; the modern picture must show a straight, alert individual direct- ing a machine. This country has been led to this achievement by two factors: (1) Na- tural Yankee ingenuity which makes inventors of so many of us, and (2) a perpetual scarcity of labor; resulting in high wages and therefore the great- est possible economy of labor. Because of immigration restrictions it appears that labor will continue scarce and wages relatively high. The future must be met by further exten- sion of the labor-saving principle. This will mean a wider use of the labor-saving devices that are now on the market and a continuous incentive to improve what has already been ac- complished. The situation is bright with hope for the economic well-being of the Nation. Machines are cheaper than men. They can produce more each hour and work more hours. The expanded out- put permits high wages and lower prices ,a most desirable paradox. William Feather. TRADESMAN * 13 GRAND RAPIDS NATIONAL BANK ahs Established 1860—Iincorporated 1865 — Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Investment Securities Aftiliated with Grand Rapids National Bank L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 & FRIEND of the Family Would you say these were the qualifications? 1— Willingness to give good business counsel freely on request. 2—Helping the widow set up a sensible budget plan. based on the income she receives under her husband’s will. 3—Steering the family away from making bad investments, to- ward making good ones. 4—-Giving impersonal advice on personal financial questions. These things and many others we may be called on to do as “friend of the family” of the man who, in his willl, has named us executor and trustee to carry on for him. BANKERS TRUST COMPANY OF MUSKEGON 14 MICHIGAN TRADESMAN October 22, 1930 Valuable Publications For Chain Store comply strictly with the regulations % ~ ‘f Debaters. and policy of the house for which you POTATO CHIPS it 1. Paul Nystrom’s pamphlet on work, so that there will be no mis- Wholesome, delicious, convenient. se STA-CRISP POTATO CHIPS | understanding or flare-back in the Grand Rapids Potato Chip Co “Chain Stores; Domestic Distribution Department, U. S. Chamber of Com- merce, Washingtgon, D. C., Price, ten cents. Also pamphlets by R. R. Gil- bert and others. 2. Dr. K. S. Alexander’s report on comparative prices in chains and inde- bendent stores in New York. New York Journal of Commerce, New York City. Price, twenty-five cents, 3. Pamphlet entitled “Save Your City” and other pamphlets. The Rei- gel Corporation, 225 West Thirty- fourth street, New York City. 4. Addresses by Dr, Julius Klein and others. United States Depart- ment of Commerce, Washington, D.C. 5. Pamphlets containing reports of speeches delivered over radio KWKH. Write to W. K. Henderson, Shreve- port, Louisiana. We especially recom- mend the speeches by Philip Lieber, Ken Colloway, John Wells, and John W. Gamble. 6: Outlines for a debate by H. S. McIntyre, editor of The Commercial Bulletin, St. Paul, Minnesota. Also pamphlets from National Retail Gro- cers Association, St. Paul. 7. Pamphlets by American Whole- sale Grocers Association, Washington, D. C. 8. Speech by Congressman Hon. Clyde Kelly, “Why Chain Stores Grow.” Write to Congressman Kelly, Washington, D. C. 9. Charles W. Lynn series of 1959 Club advertisements, by Charles W. Lynn, of Winfield, Kansas. 10. Speeches by J. Frank Grimes, president of I. G. A. The Independent Grocers Alliance, 176 West Adams street, Chicago. 11. Speeches by Harold McGugin, candidate for Congress, Coffeyville, Kansas, 12. “Inside Story of the Grocery ‘Chains as Told by a Former Em- ployee,’ The Merchants Journal of March 1, 1930. Out of print, but can be copied from the files. Also many other articles in The Merchants Jour- nal files. 13. Debate (against chains) written by W. A. Graunke, University of Wis- consin debating team, winners of chain store debate with University of In- diana. May be obtained from Debating Department, University of Wisconsin, Madison, Wis. 14. Pamphlets and leaflets by W. A. Masters, St. Joseph, Missouri. 15. Speech by Charles A. Moon, of Muskogee, Oklahoma, against chain stores. Mr. Moon is an attorney and member of the legislature, Six Suggestions To Delivery Men. The following six tips for delivery men come from a grocery merchant who started as a delivery man himself: 1. When you enter a home with a basket or box or an armful of gro- book-keeping department. 3. If it is the rule on charge ac- counts to give credit for returned emp- ties, give the customer a slip stating what the empties are, keep a copy and give a copy to the office unless some other method is the rule. 4. If slips are to be receipted or any writing of any kind is necessary, write so that it can be read. Other- wise, what’s the use of merely going through the motions? It is better to take half a minute longer if necessary and to offer a line or receipt which is legible, 5. A pleasant manner and a gra- cious “Good morning” will build up good will for the store where you are employed. As long as you take an employer’s money, you are morally obligated to be loyal and to do any- thing within reason to please patrons ‘and to promote a friendly feeling for the firm. 6. When delivering goods for the first time to a new householder or to some one who has recently moved into new quarters, be certain that the gro- ceries are delivered to the correct apartment, house, or the right door where it is correct and convenient to receive them. It is better to get the matter straightened out and right at first, than to have people telephone in to the grocery store that the order hasn’t arrived. _—_-2-2.>______. Leather Apparel Doing Well. Tanners here have heen doing an active business in the sale of leathers for apparel. Suede and grain finish sheepskin jackets and long coats have been selling particularly well. A new dark red shade, winetone, has met with a good reception, with greens, navy blues and browns also requested. For men there hes been a consistent call for windbreakers, while a large busi- ness has been done in coats and lum- berjacks for boys. Horsehide work garments have been in active request. ——_>~-~ ___ Pepperell Advances Percales. The Pepperell Manufacturing Co. has advanced prices on its Pepperell prints to a basis of 15 cents for 80 squares, in line with the market estab- lished by the corporation printers on percales last Thursday. Interest is cen- tered on what action the converters may take. It is felt that they may name new prices within a short time. It is also thought in some quarters that. another advance by the leading printers will be forthcoming if the pres- ent strength in printcloths continues. Plan Sells Dry Cheese. A store owner in Gary writes: “Every now and then we have on hand cheese that has become hard and dry. We grate this cheese and place it in small bags to sell at 10 or 15 cents, display it on our counter grouped with Ti. ripe safety and helpful service of the Old Kent are available 24 hours a day --to those who bank by mail. A telephone eall -- 4355 =-- will start the machinery of opening an ae- count. Thereafter, it’s easy. Try it! OLD KENT BANK Grand Rapids’ Oldest and Largest Bank MAAAAAAAAAAAAAAAAAAAAAAAAA 912 Division Ave.., South RIGHT NOW - There are many attractive issues that offer safety and good re- turns, We shall be pleased to check your present holdings with you and suggest new issues best suited to your present program. This service costs you nothing. A Capacity To Serve That Wins Everlasting Confidence ETTER, URTIS& ETTER We suggest the purchase ot CITIES SERVICE COMPANY COMMON STOCK for the following reasons: . A Billion Dollar Corporation 2. 45% increase in net earnings over last year. . 28% increase in net earnings available to Common and re- serves over last year. 1929 High—6814. 1929 Low—20, 1930 High—4414, 1930 Low~-24%. Present market about 2714. Current yield about 6.75%. Wire or phone at our expense Securities Department The Industrial Company Associated with Union Bank of Michigan Grand Rapids, Michigan Resources over $5,600,000. Fenton Davis & Boyle Lwvestment Bankers wv Detroit Grand Ranids Chicago Education, travel, the pleasures of the cultured life, are all made possible by the income from sound = ceries, do not leave the outside door open in cold weather. People would rather heat he inside of the house than tomatoes and spaghetti. “The plan pushes sales of the entire group and moves the dry cheese at a Investment Bankers and Brokers investments. ; © |e EG SE SEAR CT Ait Se — PHONE 4774 — the yard. In warm weather, remember not to leave the screen door ajar. Flies are unwelcome visitors now-a-days. 2. If there are empties to pick up, good profit.” —_~~--__ Price is the most important size ele- ment in business. Grand Rapids Muskegon COON titanate ay October 22, 1930 MICHIGAN TRADESMAN - 15 MUTUAL FIRE INSURANCE Personal Hazard. ‘Every fire insurance underwriter is paying more attention to personal or moral hazard to-day than ever before in the history of fire insurance. Some underwriters speak of it as moral haz- ard while others refer to personal haz- ard. Regardless of the term used they are all thinking of the same general thing. Our preference jis to call it personal hazard because from a fire insurance viewpoint there may be con- siderable hazard on account of the per- sonal element although no moral code or law is involved. In the February issue of Fireescape appears a very good article, a portion of which we are quoting verbatim as it so aptly illustrates our point. The article states, “There may be, how- ever, two kinds of moral hazards—the actual or developed moral hazard and the latent or undeveloped moral haz- ard. The causes and defects of such hazards are as follows: “The actual moral hazard is formed among those who zre known to have a perverted idea of right and wrong, whose moral standards are at variance with the established moral standards of society; those who are given to sharp practice in business dealings; those who take advantage of bank- ruptcy laws for the purpose of cancel- ing just debts which they do not de- sire to pay, Or because of extravagant living are unable to pay; those who habitually violate the statute or moral law for gain. This hazard cannot be underwritten.” It has been truly said that every sin lies dormant in every human heart and that which sin develops depends upon heredity, environment and the tempta- tions of the individual. Great char- acters are strengthened by adversity, but all men do not have great char- acters. When the winds and waves of adversity beat against the weak character, the moral structure crumbles and the individual begins grasping at straws to save himself from financial disaster and the latent moral hazard develops. Some individuals will deliberately set fire to their property in the hope of collecting from their ‘fire insurance policy. Others, not so bold, will be- come careless housekeepers or other- wise become lax in the conduct of their property so that a fire starts very much to their delight. Of the two groups the latter are by far the most numerous. Every Northwestern field- man can become an expert in the selec- tion of good personal risks. You have only to learn the ordinary signs of per- sonal backsliding to be in a position to detect possible personal hazard. Here are some things you should know about your insured or applicant: Does he live within his means? Does he make unjust claims for damages for merchandise sold to him? Is he fre- quently involved in law suits? Does he pay his just debts Is his home life desirable or is he inclined to night- ly carousals? Is he expanding his busi- ness too rapidly and becoming involv- ed financially? Is his business receiv- ing his best attention or does he spend too much time in pool and card room or hunting, fishing or on the golf course? Are his personal associations good? Is he suspected of any form of sharp practice? If you find that your insured or ap- - plication does not appear quite so favorable after running through this list of personal questions, then your next step is to make most careful en- quiry into his business affairs. You snould pay particular attention to his finas:cial condition and business repu- tation, \ business that is making a steady profit to its owner is not likely to burn at his hands. But if the business is losing money or even standing still— making no progress—and its owner does not live up very favorably—then look out for persona! hazard. It is me to get off or keep off—danger aherd, Of course, personal hazard may exist even though the ownership appears satisfactory. In such cases your tip may come from the attitude of the owner or the clerks, poor housekeep- ing or a noticeable lack of active trade. There is no charge made in the fire rate i¢r the personal element and yet it is one of the most important haz- ards with which we deal. Since we receive no additional premium to com- jensate for personal hazard, it is im- perative that we place only good per- sonal hazard risks on our books.—cC. G. Reichert, in Fieldman’s Bullet'n. —_>+->__ Publicity Will Not Sell Insurance. Insurance agents, who are seeking some easier way of securing business in any class of insurance than person- ally soliciting it, might read with ad- vantage the views of the manager of the advertising department of a large casualty company. He has great faith in the power of advertising as every- body has, but in a message to agents, he says: “No advertising man, no matter how competely sold he is on the power of publicity, has ever truthfully said that advertising sells. It is not designed to sell. It is designed solely to arouse desire, break down sales-resistance, keep the product name before the pub- lic, make the salesman’s job easier and his road smoother. Especially in rela- tion to the selling of insurance is this true. The job of advertising as applied to coverage merchandising is to show the need for coverage, arouse latent desire for protection, secure new pros- pects by keeping the company name continually before them, answer ques- tions and save the salesman time, en- ergy and grief, but it will not sell in- surance; you've got to follow-up to sell!” —_—__»>~++___ It Never Happened Before. She had been warned by her hus- band countless times to stop the prac- tice of cleaning clothing with gasoline, but she persisted. No longer will she take the chance. A costly explosion that wrecked the house and ‘badly jarred her nerves cured her. Every precaution known to her was taken when she set the pan in her kitchen and proceeded to clean a dress. But the pilot light on the gas stove was the spark that ignited the fumes when they spread through the room. She had not realized before how gasoline fumes travel. Aside from a close singe and a bad scare the housewife is doing - all right, but it was a mess to clean the debris. Once in awhile God takes care of gasoline users, and this was one - of the times. fone See See Record White Season, The status of present promotional plans for the Southern resort season, which will serve as a guide for the Spring and Summer seasons to follow, leaves no doubt as to the importance of white. Style experts have predict- ed that favor for white will be “the greatest on record” and will embrace practically every item in both dressy and sports ensemble. The new trend will not only be tcward white as a single shade, but will have the support of a number of colors, notably the pas- tels, which will serve as ‘‘accent” hues. This development, it was asserted, will have the effect of prolonging the vogue. ——__>-++___ Low End China Sales Gaining. Buyers shopping for Thanksgiving sales requirements are supplying con- siderable ‘business to manufacturers of chinaware. Most of the purchasing, however, is confined to specially priced products. Less than 25 per cent. of the volume ordered in the popular-price field represents regular Fall goods. Dinner sets of 32 pieces are most pop- ular in the retail price ranges between $5 and $7. ‘Peach-colored sets are in demand in the regular lines, but buy- ers are willing to take almost any color or shape in sales merchandise provided the price is satisfactory. See ee ae Staying power is paying power. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Ne cots BO% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer Insurance at COST. Telephone 358 WHOEVER OWNS PROPERTY KEPT CLEAN AND IN GOOD REPAIR Can Become a Member of THE FINNISH MUTUAL FIRE INSURANCE COMPANY, Calumet, Michigan, and Get Fire Paid 40 to 68% Dividends For 40 Years THE FINNISH MUTUAL FIRE INSURANCE COMPANY CALUMET, MICHIGAN % eo 444 Pine Street Affiliated with 320 Houseman Bldg. The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. . 5 16 Liability of Merchant For Acts of Drunken Partner. As a general proposition of law, the acts of a business partner will be bind- ing upon all members of the partner- ship, if committed within the scope of the business. And because of the wide application of this rule, and the pos- sibilities therein for unexpected harm, many business men refuse to enter into the relationship if it can be avoided. So, too, this is not all, because, in addition, a partnership may under cer- tain circumstances even be held liable for injury or damage resulting from the violent acts of a partner. This as- suming that the partner was engaged at the time in the partnership business, and this brings us to the subject of this article, i. e., liability of a merchant for the acts of a drunken partner. Now, let us see. In one case of this kind, a business partnership owned and used a truck in making deliveries and in coilecting work to be done at its place of busi- ness. For some reason the driver of this truck failed to report for duty, and a member of the firm undertook to make the rounds with the truck. While so engaged, this partner col- lided with another truck and inflicted fatal injuries on the driver thereof, Fol- lowing this an action for damages was brought against the partnership for the death of the other truck drifter. This action being based upon the contention that, since the partner driving the truck was engaged in the business of his firm, the latter was liable. It then developed that at the time of this accident the pzrtner who was driving the truck was drunk, and that his drunken condition was the cause of the fatal accident. When this appeared, the other member of the partnership protested that he should not be held liable for the acts of the drunken part- ner, because getting drunk was no part of their business. In addition, the other member of the firm showed that he had no knowledge of the drunken condition of his partner or he would never have permitted him to drive the truck. .In conclusion he took the position that the drunken partner alone should be held liable, and not the entire firm. In disposing of this contention, and in holding the firm lisble, the court said: “It is asserted that C. E. H., the driver, while a partner and owning a one-half interest in the business, was intoxicated to such an extent that he was irresponsible for his acts, and that no liability would extend to the co- partnership, but should be limited to him as an individual. s “Tt may be assumed as the truth that the other partner of the firm had no knowledge of the drunken condition of its driver; but that is as immaterial as any other act of carelessness or negligence, or even recklessness, on the part of one who became intoxicated, in- competent, and reckless, to whom the instrumentality was entrusted. “C. E. H., being a partner, cannot be deemed a'mere employe, or servant, of the firm. His acts and omissions, if done within the scope of the business -of the firm, would be the acts or omis- sions of the firm, and of each partner.” So that was that, and the innocent member of this partnership was held MICHIGAN TRADESMAN equally liable for the injury caused by the violent acts of the drunken partner. The fact that he had no knowledge of the condition of his partner when the latter assumed to drive the truck avail- ed nothing as a defense. When the evidence showed that the object of the drunken partner in driving the truck was to attend to the firm’s business, his act in colliding with the other truck was held to fall within the scope of the partnership business, and liabil- ity attached to the partnership. The foregoing case is somewhat un- usual in its facts, and constitutes a striking illustration of the possible ex- tent of partnership liability. Indeed this holding may cause surprise to many readers who have never gone deeply into the question involved, nor given any particular thought to the possible extent of partnership liability where a business is conducted as such. However, the case was carefully reasoned by the court, and in the light of the facts involved, it is believed the holding is in accord with the great weight of authority. This authority taking the position that, if the acts of a drunken partner are conimitted within the scope of the firm’s business, the partnership will be held liable for any injury resulting. Certainly, a nice point for every retail merchant to have in mind when contemplating the form- ing of a partnership, and warning enough to exclude any person with a penchant for strong drink from the relationship. Leslie ‘Childs. —_2+-+__ Women Managers For Chain Stores. Do women make good chain store managers? The Public Food Stores, which op- erates a chain of about 150 units in California, intends to find out. Twelve of these units are under the local management of women, and con- cerning the women managers, J. H. Lanfield, head of the personnel divi- sion, declares: “Women are naturally adaptable to food store management. They have behind them centuries of housekeep- ing experience and, therefore, an in- herent instinct for running food stores. “Their stores, we find, are as neat as pins; their window displays show taste and good judgment; their sales talks are sound, interesting and inti- mate. And I say their talks are in- timate because our buyers are largely women, too, and it is very easy for two women to fall into a chummy, professional discussion of foods and brands and manners of cooking. “But we do find that it is more ad- visable to put a man in charge of a store where the buyers are mostly young women. And the reason for this is vanity. No woman likes to come out point blank and ask another how to cook this, or whether it is wise to parboil that, or if butter isn’t a little more satisfactory than cooking fat. Young women, as a rule, aren’t any too sure of themselves, but they will never let on to other women. Yet, they won’t hesitate to ask a man. And sO, you see, we take the human ele- ment of the thing into consideration, too.” —_~+++___ A poor location is too expensive when it is rent free. October 22, 1930 a opportunity. 5 BIG REASONS Why. You Should Push STANDARD BRANDS Products 1—Prompt Service and fre- quent deliveries, 2—Small stocks properly regulated and small in- vestments, 3—A reputation of fresh- ness with every product. 4—Nation - wide adver- tising. 5—Quick Turnovers and Quick Profits. Retail Grocers, writes: heennenennnninneeeneeeee TT EE n easy way.. to increase your business George C. Ormon, President of the Boston “Having personally received benefits from Fleischmann’s Yeast | recommend it to my new customers at every Healthy customers are always regular and better buyers of other food prod- ucts."" Thousands of other grocers are doing the same thing and are sell- ing more groceries. Try it and see for yourself, os Ot FLEISCHMANN’S YEAST Service a by Fancy ea I TT OT OT” IT TT Ty The Brand You Know HART Quality BRAND Fruits CANNED FOODS TRADE MARK Look for the RED HEART On The Can W. R. ROACH & CO. General Offices Grand Rapids, Michigan Vegetables — wa. ev Ay ev October 22, 1930 MANUFACTURE OF FURNITURE It Is Widely Scattered in Forty-two States. The furniture industry, which is an important industrial market, is scat- tered throughout the country, factories being located in more than 450 counties in forty-two states. Yet more than half of the 3,224 furniture-making es- located in fifty-six counties, each having ten or more such declares Edward R. Dewey, chief of industrial goods section of the census of distribution, Information concerning the location, not only of the furniture industry, but tablishments are factories, also of all industries, by counties, has recently been prepared by the Census Bureau and has been published by the Bureau of Foreign and Domestic Com- merce in a book entitled ““Market Data Hlandbook of United States.” This book shows that there are in the Unit- ed States 3,224 furniture’ establish- ments, located in 468 counties, each of which produced commodities valued at $5,000 or more in 1927. The number of counties in each State having furniture establishments and the total number of establishments are shown in the following tables. Coun- ties with establishments, A; numbers of establishments, 8: 2 A B PIU 5 10 GPT RSA ss 3 12 Oe ee 10 242 POIOVE Oe 1 11 FOOMOCLICWL eos ea £ 29 aati: OF Corambia: 0 3 POOR a 2 6 MO Pa 12 31 TOA se ce a i 1 BLOT ce or he 17. -365 MiGsana os ae 53 210 0.7 cs aah eSer Etec Reels Ruiveap noni ateevoiote busin oa ee 12 30 MOREA oo 6 3 Reneuen ys S 38 per Ree ies eet ice nea 2 18 ee ee 4 15 MAPVlgNO oe 5 55 MASSA CHMAGTES foc 10 13 PRN Ce Vesey ees ee 30 173 Minnesota... .- Se Ee SRS ee 9 50 DATRHIEGID oo a 4 5 BIeCOr oo ou ke 89 Nebraska - oe as a 6 12 New Hampshire oe 4 19 Dew GFereee.. oo se 67 WOW VOPR es ee 587 North Carolina ee 32 143 COO ee a ee oe 174 CRIA ON a ee 1 1 PO 4 35 Ponnsvivania. 22020 a 269 Pics Tete 2 1 MOU CAROMNA 5 se ee: 3 3 “outh Dakota - f on 1 1 Tennessee ae ig 17 45 PeSAS S SLA Oe S 22 RN ee 1 1 Mermont. 0 ee 12 Witeinie o 18 48 MY AMATO ee 5 59 West Vireinia o.oo 4 a NVISCORSIN oe ee 115 COPA i a es ee 468. 3224 Note—The census classification ‘‘Furni- ture’ covers all classes of wood and metal furniture, including hammocks, furniture ornaments, store and office fixtures, show eases, display cases, wall cases and cab- inets. i : : An examination of the foregoing ta- ble discloses the fact that not only are the furniture factories concentrated in a relatively small number of the 3075 counties in the country, but also that a small proportion of the counties con- tain the bulk of the establishments. This fact is made plainer by the fol- lowing list, in which counties having ten or more establishments are shown: California: Alameda, 34; Los Ange- les, 132; San Francisco, 62. Colorado: Denver, 11. Connecticut: New Haven, 10. Georgia; Fulton, 11. Illinois: Cook, 290; Kane, 14; Win- nebago, 37. Indiana: Dubois, 10; Elkhart, 12; MICHIGAN Marion, 23; 17; Vanderburg, 26. Kentucky: Shelby, Jefferson, 16. Louisiana: Orleans, 17. Maryland: Baltimore City, 45. Massachusetts: Middlesex, 42; Suf- folk, 77; Worcester, 55. Michigan: Kent, 73, Wayne, 28. Ottawa, 11; Minnesota: Hennepin, 29; Ramsey, 10. Missouri: Jackson, 19; St. Louis City, 58: Essex, 26; Hudson, 18. New York: Bronx, 15; Chautauqua, 53: Erie, 27; Kings, 166; Monroe, 30; New York, 172; Queens, 41. North Carolina: Catawha, 11; idson, 14; Guilford, 34. VUhio: Cuyahoga, 33; New Jersey: Dav- Franklin, 12; Haniulton, 39; Lucas, 14; Montgom- ery. Eb. Oregon: Multonomah, 32. Pennsylvania: Allegheny, 16; Erie, 11; Lycoming, 22; Philadelphia, 125; 4 York, 26. Henry, 10. Warren, Virginia: Washington: King, 35; Pierce, 17. Wisconsin: Milwaukee, 44: Sheboy- gan, 24. Totals, 56 counties; 2261 establish- ments. ——___> + + ____ Successor To Mr. Chapman in Grand Traverse Territory. Detroit, Oct. 20—Replying to your eiquiry regarding the successor of the late William L. Chapman, we beg leave to state that we have had in our employ for the last ten years a very fine young fellow of pleasing personal- ity by the name of Herbert L. Good- land. This young man sold goods for us o71 one of our city territories and later we transferred him to the Royal Oak, Pontiac and Flint territory. He had a good training as a citv salesman. He substituted on one of our out-state territories during part of the time he was in the city, and this. coupled with the work he has been doing for the last five oe makes him particularly fitted. we uate to follow in the foot- steps of W. L. Chapman. Mr. Good- land came to us from the R. C. Struth- ers Co., a wholesale dry goods bh | in London, Ontario, which was his first job after leaving school. Edson, Moore & Co. a Solid Color Sheets in Demand. Sales of sheets and pillow cases have slumped slightly and are under expectations, although a good volume of goods is still moving into retail channels. The recent stock market uncertainty is regarded as having a possible detrimental effect on orders. Colored hem sheets are holding, up fairly well, it was said. Demand for solid color goods is steadily increasing, according to reports, with nile, orchid, rose and peach the outstanding shades. Pinks seem to have declined in popu- larity. Orders are ccming in for holi- day merchandise in the various fancy packages, chests and portfolios that the leading manufacturers are featur- ing, and a heavy trade in these offer- ings is looked for. —__@¢~¢ + § The great highroad of human wel-: fare lies along the old highway of steadfast well-doing; and they who are the most persistent, and work in the true spirit, will invariably be the most successful. Success treads on the heels of every right effort—Samuel Smiles, : TRADESMAN ~ 1 STRENGTH AGENCY Representing the Lansing (MICHIGAN'S LARGEST MUTUAL) AND ASSOCIATED COMPANIES Combined Assets of Group $63,982,428.15 Tornado—Automobile—Plate Glass SUUTEREEELETETUQQUUERADDUPEQHUDEQRGGEUCGADUUDOUEOOUERDOCEDHSEORODEGEOQEOUOOQUGRROUQUGUDOGDCGUEUOQUGUEROGRERUEEOQUUODCGUEROUEREODOGUGUGE Fo¢UOUMAONANGOAONONOUULERERELEESUOQOOUGGGosUuGunnegggnauuecooooosncceneegggcgnguacosusssanenenceeat= Cookie- and Crackers ASTERPIECES KG w Ey A ne (ws S a comm i p rr me Ne 4} iN ma) ay "ong AI valle ee or every o occasion Man re: im Wm = y wre ey gy wn- ECONOMY THE MILL MUTUALS Michigan MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY 20% to 40% Savings Made Since Organization FIRE INSURANCE — ALL BRANCHES x E THE BAKERS ART \ il — HUGUTUORLESQUGDONUCQOCUQUCUUDEEESOOSUODOGUDIRUDUOUGEOSERURUGEECLOUGRUDESEOQEGUDQSHEROGUGEQUOTEQUCRSCHOUOUEQUORDUEGHERSESEQUEMTETEEEDS ts 18 MICHIGAN TRADESMAN October 22, 1930 DRY GOODS Michigan Retail Dry Goods Association. President—J. B. Mills, Detroit. First Vice-President—Geo. E. Martin, Benton Harbor. Second Vice-President—J. T. Milliken, Traverse City. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason FE. Hammond, Lansing. Good Report From Dry Goods Association. Lansing, Oct. 20—The meeting at Battle Creek, Tuesday, Oct. 14, was well attended. The program was prob- ably the best program ever put on ex- clusively by the members of the As- sociation. The address on ‘Publicity by J. B. Mills and the discussion by J. C. Grant, of Battle Creek, were alone worth the trip to Battle Creek with all the inconvenience and inci- dental expense involved. H. N. Brink, of the L. W. Robinson Co., was equally interesting with his talk on Modern Merchandising Methods, ably seconded by F. E. Mills, of Lansing. A quorum of the members of the official board was present, including J. B. Mills, President; G. E. Martin, Vice-President, and Directors Henry McCormack, M. S. Smith, L. J. Ritz- ema, Van D. Field, and former Presi- dents ‘Bullen, Mulrine. Frandsen, F. E. Mills and Nissly. The only formal business transacted was the fixing of the date of the annual convention to be held at the Hotel Statler, at Detroit, April 22 and 23, 1931, and appointing a program com- mittee. : Mr. Mills appointed as Program Committee: F. H. Nissly, Ypsilanti, chairman; George E. Martin, Benton Harbor; Van D. Field, Jackson; Henry McCormack, Ithaca: Clare R. ‘Sperry, Port Huron. The committee will be requested to meet with the Board of Directors at Flint to make and re- ceive suggestions regarding the pro- gram. The meeting of the Board of Di- rectors was also held in ‘Battle Creek. A quorum was present. Secretary- Treasurer John DeHoog made a com- prehensive report. The condition of the insurance company is first class in every way. Increased business was reported, also increased assets and surplus. President Trompen gave a brief but exceedingly interesting ac- count of the insurance company at the evening meeting of the Association. We are proud of the record the insur- ance company has made and do not hesitate to urge the members to take out policies with the company and in- crease their present holdings. We ex- pect to pass the ten million mark of insurance in force before the end of this year. John Richey, who served our As- sociation as Secretary for two ternis very efficiently, was present and en- joyed the meeting. John has been in poor health but is improving. He seemed happy. We met the new manager of the Grand Leader Store, of Battle Creek, Mr. Lightman, who has just begun his duties. Mr. Lightman came directly from the New York City headquarters of the company. We predict that he will be successful and be an agreeable addition to the circle of successful Battle Creek merchants. é A new store has been established in Battle ‘Creek under the management of Sam Blick and L. J. Jones, formerly managers in the Grand Leader store. The name of the new company is the Sam Blick Co. They have been in business three days and are already members of our Association. We wish them the best of success. Former President J. C. Toeller was coispicuous by his absence. We missed him very much. He was in New York on business. : Vice-President Geirge E. Martin presided over our meeting with dignity and dispatch. We began on time and closed early. Everybody was happy. Members were there from St. Joseph, Kalamazoo, Howell, Grand Rapids and other equally distant places. They got their money’s worth. Mrs. Zinn, of the firm of Streng & Zinn, of Kalamazoo, broke the record by coming and bringing five members from their store. Steadily reports that business is pick- ing up continue to come to our Office. This is encouraging but when we come to analyze the reports, we find that, in the majority they are from stores that are going after the business. There are some stores that have grown dis- couraged, the proprietors feel that added effort is useless, that conditions are hopeless, and that the smal] re- tailer must pass out of the picture, The performance of sixty-seven representative chains in various fields, on which figures for all three years are available, reflects effectively the im- portance of the problem. These added 8,880 store units during that period, in- creased sales $10,000 per unit, but show $53 per store less profit. Combating this trend of diminishing returns, intensified independent com- petition, group buying by independents, chain executives are fighting strenu- ously with many weapons. The great Atlantic & Pacific Tea Co., reporting 17,000 stores in opera- tion in 1927, now has only 15,000; is eliminating all weak units; opens new territory with its latest type of com- bination grocery-meat-vegetables-bak- ery units, advertises extensively in Na- tional magazines, local papers; im- proves its personnel. Kroger Grocery & Baking ‘Co. has closed 228 stores within a year, yet the 30 week eriod ending Aug. 2, 1930, shows a decline in volume of about $500 per store remaining,” Sears, Roebuck & Co. abandon the policy of opening up “cold” in new territory, now buv local stores, small chains, retain the executive staffs. In the meantime independents have learned, are learning that chains are vulnerable, can be competed against, should be studied, copied. Everywhere department, hardware, furniture, drv goods stores and their independent owners are busy “chain-izing” their habits. their buy- ing. merchandising, display, selling, advertising. Group and pool buying, voluntary chains, co-operative selling effort are growing. Independent manufacturers help independent wholesalers to build permanent distribution Co-operative warehousing has arrived. Alert independents, fighting for ex- istence, are beginning to out-distance the chains, for to all that the chains do, and they copy. they also add their personal, undivided, selfish initiative. Three presidents of prominent chain store organizations summed up the case of the chains when recently they agreed that “In nost cases, because of inter-competition, chain store margins of profit will tend to become less, and in not a few cases completely vanish; not a few chains will be forced out of business, and before the industry is stabilized many mergers and consolida- tions will have to take place. Jason E. Hammond, Mgr. Mich. Retail Dry Goods Ass'n. —_~+->____ Doeskin Is Fashionable For Daytime Wear in Gloves. _ A major consideration among those well known “little things” that count heavily in the perfection of an en- semble is the glove. As the erstwhile hallmark of a lady of quality, its freshness and its snug—and not infre- auently highly uncomfortable—fit were of primary account. As the current symbol of elegance, there is added to the aforementioned considerations the matter of type, for the glove, like the costume, is highly diversified these days. grocery, The combined efforts of the haute couture and the glovers themselves have trapped us into a corner from which there is no escaping smartly without the proper gloves for our cos- tumes. The couturiers have sponsored a number of variations attuned to specific creations, adaptable to others. Glove designers, mindful of the trend of the times, have allotted us a gener- Ous array of creations including types for every sort of costume, For the hours after 12 noon, with which we are particularly concerned here, gioves would seem to be longer. They are not, actually, any longer than they have been for the past season or so, but their increasing importance makes their length more impressive. The smartest length for afternoon wear is eight button—that, it need hardly be stated, means a glove that measures eight inches from the base of the thumb to the top of the glove. This is worn crushed softly at the wrist either over a tight sleeve or un- der a loose one. However, as things get more for- mal, a sixteen-button glove is in order. This length is especially desirable with the formal afternoon dress that has short sleeves. : The sixteen-button length goes also for the dinner ensemble, and for really formal wear, when you wish your glove to come up over the elbow, a twenty- button length is the thing. Otherwise a sixteen-button length may be worn. Now as to types. Simplicity is still the symbol of chic in a formal glove —no gadgets or godets or amplifica- tions unless they are in special har- mony with a very special costume. There are, however, eight-button length gloves with a rather wide gauntlet top that are designed for wear with the more formal woolens that have invaded the afternoon picture. - These are occasionally hand stitched, and have a casual air that is not un- attractive. In materials, doeskin, antelope, suede and glace kid predominate in afternoon fashions, suede and kid again for evening. Doeskin is especially in the limelight for daytime wear in white and in beige. With the all-black costume, or the black costume with a touch of white, white gloves adda definite accent of chic. The popularity of black gloves raises a question as to the sort of cos- tume they should accompany. Are they appropriate with the all-black costume, too? Well, that is a matter to be settled by individual preference. There is plenty of backing for the all- black fashion, but our feeling is that black gloves wrinkled over the sleeves of an entirely black costume look funereal and are best reserved for con- ventional mourning. The black glove is most effective, we think, with a highly colored frock worn under a black coat, or with cos- tumes trifnmed in black. When so worn, a black antelope bag may be a smart partner. Dark browns are appearing with the brown costume and with others that use brown as a contrasting or har- monizing color accent. The medium shade of brown introduced by Worth some time back is still liked. And there are, of course, the various beiges that remain smart and are good with everything, For evening, sixteen-button white gloves of suede or glace are classic still, and they are smartest worn wrinkled in casual fashion. Long black gloves are in the picture too, but are not to bé attempted by most—they are a sophisticated accessory and need “wearing.” There is considerable—and permis- s-ble—color about in evening gloves. Exquisite shades of green, rose, blue, yeliow and orchid are to be found in suedes. that may either match or har- monize with a dress or its accessories. It is related. of one of the world’s famously chic women that she buys two dozen pairs of colored evening gloves at a time, on the chance that some time one of them might just hap- “pen to be the perfect accent to the costume she had chosen to wear that evening.—N. Y. Times. —~++-____ Sces Change Needed in U. S. Cotton. Some effective steps must be taken to alter the persistent tendency toward deterioration of the quality of Ameri- can cotton, Professor John A. Todd, well-known cotton authority of Liver- pool, England, stated in an annual re- view of the world cotton situation, pub- lished last week by the Association of Textile Merchants of New York. Onl. by increasing the average yield, Pro. fessor Todd said, and thereby reduc- ing the cost of production can the United States hope to maintain its Supremacy in competition with such cotton producing countries as Argen- tina, Brazil and Russia, and particu- larly Egypt, where in. some sections the yield averages nearly 500 pound to the acre and where new varieties, with still heavier yields, are being produced. ——_»>+___ Curtail Houseware Orders. Disappointed by the lack of demand for merchandise during the last few weeks, retailers have reverted to a strict policy of buying only for im- mediate needs. Late in August and early Sepember the stores anticipated on some lines which have failed to sell. and are now more convinced than ever of the wisdom of ordering only for “spot” requirements. Enquiry in the market yesterday showed that the Pacific Coast was furnishing the only normal advance buying in the market. This was attributed to he fact that Coast stores are effecting ‘freight economies by having goods shipped by boat instead of by rail. —_+2>_____ To Recover Lost Articles. A bank in Eastern Michigan has the rule ‘of placing waste paper collected about the bank at the close of each day into bags that are properly labeled with the date. These are then stored in the base- ment for a period of two weeks. No bag of waste. paper is allowed to be taken from the bank until at least two weeks after it was collected. Thus if a check or other document has been lost on any certain day, it is necessary to go through the waste paper collect- ed on that day. It is surprising how often a lost document is found in this way. vy x 4 aca ey rattan ee ~* gorse ts « » oh 2 i e 9. o v ° e * x . s . i pas Wk oa 6 So as mM, Ty gaa eeu gs 3 « e o y “= aitagegl Ss a ® f wh * x 3 s : October 22, 1930 SHOE MARKET Michigan Reta. Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-Fresident—J. E. Wilson, Detroit, Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. : For Informal Shoes Kid and Suede Are Smart. Again fashion has seen fit to pre- seit us with a somewhat paradoxical set of requirements. . For, in order to shine smartly at the head of their class, our afternoon slippers must con- trive to do so in leathers that are dull. Consequently, fine, light suede is a favorite, especially for the shoe that is not so formal that it could not also set foot upon the street for a tour of the shop windows. The step-in type of slipper—the opera that is continued a bit up over the instep but not as far as an oxford—is particularly par- tial to the sombre chic of black suede, sometime adding a touch of another leather as a tiny strap at the top of the vamp, and this style is very appro- priate to the “informal formal” occa- sions, While pumps frequently cover more of the instep than they used to, ox- fords cover less. The three-eyelet type, still correct, is rivaled by one-eyelet suede oxfords, set off, perhaps, by a section of calf, a band of gunmetal over the*instep seam or a tiny bow of grosgrain ribbon. A bit newer than suede, and to us more in keeping with the air of quiet but sophisticated elegance of the Fall mode, are slippers made of very dull kid—mat finished it is called. In op- eras and modified instep slippers, this dull black kid is a lovely foil for the silk-like sheen of furs. It is also smart in cut-out pumps, but the cut-out pat- tern must avoid the fancy or over- elaborate. Many a formal afternoon slipper adds a little buckle these days. One of carved ivory is a Parisian sugges- tion. Others of cut steel in very small versions are equally fashionable. Even colored slippers stick to the dull leathers and particularly to mat kid. For the wintry greens, that are second only to black and brown in fashion ranking, there are very dark green, dull kid slippers. These are at their best in strappd and cut-out de- signs, the sheer stockings worn with them giving a nice accent to their color and style. Many designers sponsor the ultra- formal afternoon gown, one that is full length and elaborate enough to be correct for dinner parties. For these, the leathers give way to fabrics, Moire is, of course, always correct for such an occasion, and satin has been newly revived as a fashionable formal shoe material. There is a good deal of talk, too, about reviving the bronze pump to accompany formal afternoon dresses, and examples of it may be seen in smart shops. ———__t#2?>___—- : Items From the Cloverland of -Michi- : gan. Sault Ste. Marie, Oct. 21—Our first snow storm for the season hit us last Friday. While it came in large flakes it was of short duration and disappear- ed as soon as it hit the ground. Never- theless it sent the cold chills down our necks, made the autos cough in start- MICHIGAN ing and made the overcoat popular again. It is just right for football, so we have something to be thankful for after all. James ‘Mourufas, of the Savoy cafe, after being in. business here with his brother, Sam, for the past nine years, has decided to visit his old home in Greece once more, after being away since 1909. He will be accompaiied by George Brown, one of our citizens. Robert 'S. Hodgins, age 73, died at his home on Spruce street last Sunday after a two weeks’ illness. He was born at Lucan, Ont., and came to the Soo fifteen years ago. For the past few years he conducted a_ grocery store on East Spruce street. He was a remarkable old iman, attending to business every day, and was a hustler, full of pep—much inore so than some of our younger generation. He had a large circle of friends who will miss him. He leaves, besides his widow, one son, Charles, who may continue the business. Mrs. O. H. ‘Wells, who has been making home made candy during the holiday season for the past two years at the grocery on East Spruce street, has moved to the half of the Home bakery on Ashmun street. She will be able to largely increase the candy busi- ness in the new location, which is in the heart of the business section. Mrs. Wells is an expert on home made candies and made a reputation which has made her products famous with many patrons. Mr. and Mrs. Levi Godin, who left the Soo several months ago to engage in the grocery business in the Canadian Soo, have returned and purchased the Soo Co-operative branch store on Swinton street. After making a num- ber of changes they opened for busi- ness last Wednesday with a new full line of groceries, fruits. vegetables and cooked meats. Thev have decided there is no place like the good old U, S.A. : H. Bertram, who put in our first miniature golf in the earlv summer, has just closed for the season, after a successful venture. ‘Now we are to have a winter golf course of eighteen holes, locatéd over the Hub store on Ashmun street. which will be ready about Oct. 25. Modern progress is indeed wonder- iul. It has made it possible for a man to get indigestion and a remedy for it at the same drug store. William G. Tapert. —_—_+~-+-___ Put Under Glass Top of Your Desk. ‘The Business Stabilization Program of the Industrial Committee of the New England Council makes. these recommendations: Maintain Fullest Employment Possible Hold actual layoffs to minimum by reduction of weekly hours. In those industries and businesses where plan is applicable, consider ro- tation of workers in preference to cur- tailment of total working force. Invite employe suggestions for elim- inating waste, thus saving money for the payroll and reducing production or operation costs. Encourage accurate local publicity on local business conditions and ex- tent of employment as first step in maintaining confidence in local indus- tries. Encourage exchange of information between New England communities on opportunities for work therein to avoid excessive and unwarranted travel ex- penditure by labor “hunting jobs.” Merchandise Aggressively Analyze past sales for most profit- able lines, accounts, territories. Concentrate selling efforts on those lines, accounts, territories, a eae ae Cen e pAR ae eae TRADESMAN Eliminate slow-selling, non-profitable lines. Package or attractively. present product more Develop new uses for present prod- ucts. Develop new products to meet new or changing needs. Use advertising aggressively where it will bring best returns. Enlist dealers’ co-operation in order- ing in advance of seasonal require- ments. Enlist co-operation of customers in- budgeting requirements on monthly basis and buying more regularly. Consider opportunities for exporting. Sane and sensible! Just what one might expect from hard-headed New England. —_+-~.___ Bound To Go Forward, As In Past. It is important at the present time that the general spirit of confidence should be spread among business men. The most fundamental basis for such confidence is the entire history of our past economic progress. There is no particular need of giving specific evi- dence of that progress because every- ene knows how great it-has been when he stops to think, but there is an un- warranted tendency to forget it during the present situation. It has been abundantly proved, for example, that the great increase in the production and consumption of goods per capita of the population during the post-war period was not merely a up- swing in the business cycle. The in- crease appears almost as conspicuous when comparison is made between re- cent years and 1919, a highly active year, as when comparison is made with 1921. In all fields the evidence is clear that the production per man employed rose greatly, and not merely that ‘better business resulted in the employment of a larger proportion of the people. The methods by which that increase in productivity was at- tained represented a permanent addi- tion to our economic system, and the causes which made these improvements in methods possible are continuing causes, so that further improvements in methods are mound to occur. I share the confidence of the Presi- dent and of the vast majority of clear thinking men that we shall advance in the future just as in the past, and that the present recession, like those which have occurred from time to time : 19 throughout our history, marks only a superficial wave on the general tide. Julius Klein, Assistant Secretary of Commerce. ——_+> +> ____ Many Small Orders For Paints. Many small orders for paints are now reaching manufacturers. Dealers’ stocks are quite low and reorders of a fill-in nature are being steadily placed. ‘Seasonal expansion in the demand for house paints for interior and exterior use is not as great as a year ago, although many part-time workers or unemployed, owning their own homes, were said to be using their spare time to repaint them. Orders for quick-drying enamels for interior decoration show a marked increase. They have largely supplanted lacquers, which now find their widest market in automobile refinishing. FEET HURT? TRY THE TORSON ARCH SHOE 25,000 men have adopted this shoe. Their foot troubles are over. Your feet will tell you why. Style 900—Brown Kid Oxford Style 901—Black Kid Oxford Style 902—Black Kid Shoe Style 903—Brown Kid Shoe All Sizes and Widths. Herold Bertsch Shoe Co. Manufacturers of Quality Footwear Since 1892. Grand Rapids, Michigan. L.H. BAKER, Secy-Treas. - MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY FIRE AND TORNADO INSURANCE eee a $241,320.66 Saved to Policyholders Since Organization _______ 425,396.21 Write to Lansing, Michigan 20 MICHIGAN TRADESMAN October 22, 1930 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. Pres‘dent Gerritt VanderHooning, Grand Rapids. First Vice-Bresident—William Schultz, Ann Arbor. Second Vice-President—Paul Schmidt, Lansing. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon: Frank Marxer, Saginaw: Leigh Thomas, Ann Arbor; M. C. Goossen, Lansing; R. J. LaBarge, Pontiac. Grocers Should Cultivate Children’s Trade. Around a grocery store in a ‘sub- urban community on the outskirts of this city, there can be seen at any time out of school hours a number of children. Boys and girls are always on their way to or from that particu- lar grocery and meat market combined. —and always on business bent. It is common to see children “running er- rands” to the grocery for their moth- ers, but it is unusual to see them Passing other stores and going blocks out of their way to visit one particular merchant. There was an interesting reason for the children going to this store, and the reason resulted in a good many thousand dollars of extra business to. this grocery in the course of a year. It offers an idea which is worth copy- ing by progressive merchants, The children enjoyed visiting that store. That, in a brief sentence, was the answer. It was very obvious that the children were. being treated with exactly as much attention and courtesy as the elders who happened to be there at the time. They were not, as is so often the case, required to stand around and wait while an older person who had come in later, was given the time of the clerks. The children were re- garded as customers and as such were given the rights of customers. In the second place, the store had apparently been arranged with some thought for the fact that children are very frequently the shopping ambassa- dors of the family, especially for food- stuffs—and that children in these days have quite a considerable amount of money to spend in the course of a week or a month, on their own account. This store was laid out in such a way as to bring the children to it with their own nickels and dimes and, consequent- ly, to bring them there with their par- ents’ quarters, half-dollars and dollars. There was, to start with, a candy case that was temptingly displayed with a large assortment of bars and goodies of every sort, near the door, where it would readily attract the eye. It did not masquerade as anything but what it was—a children’s market, but as such it contained an array of low- priced novelties in candy and sweet- meats that no child would pass if he could help it. Near it, too, was a soft drink and ice cream cooler, with a dis- play of bottles and posters about it that furnished further allurement and temptation. These two features are to be found in a great many grocery stores—but the big thing about them here was that they were so arranged, and set forth as to catch the eye and the fancy of the biggest candy and soft drink mar- ket in the community—the children. But the merchant had not stopped there. Next to the candy case was a counter that was several inches lower than any other in the place. The clerk behind it had to lean to handle goods on its top—but the customers in front did not have to stand on tiptoe to look over it—and it was amusing and pleas- ing to see how the little folks who entered the place gravitated to that especial counter. It was placed before the section of the store in’ which were displayed those goods for which children are usually sent shopping—bread, cakes and cookies, ready-to-serve canned foods and the like. The little customer standing before this low counter felt himself on even terms with the clerk and the older shoppers. He or she could see the goods, could see them being wrapped, could reach across the counter to point out what he wanted— and he felt a lot different, we have no doubt, than in a stcre which to him was designed entirely for grown-ups. This grocer goes considerably be- yond these mechanical arrangements, however, in catering to the children. He tries never to let a child gO away disappointed. He looks after the children’s interest, because they are the grocer’s own interests. If a youngster comes in and has forgotten something he was to get, or if it looks like he has mixed up his instructions, the grocer does not send the child’ home to get a scolding. Instead of this, he will make a telephone call to the mother, if the family has a phone, and make sure he is right. Furthermore, whenever a_ child comes in to buy a considerable sum of goods, this grocer gives him a piece of candy or a stick of gum. The cost is trifling over a month’s time, but the good-will it has built for him is great. Another point to watch very care- fully: Children should not be allowed to charge goods to their parents’ ac- count, in the case of credit custoniers, if the goods are apparently for the child. Children may try to get candy, ice cream or soft drinks for them- selvese in this way, when they have not been authorized to do so: The only exceptions that should be made to this rule should be on the written permission of the parent. This saves arguments for the merchants, losses for the parents and scoldings for the children. Regarding change given to childrem It is a good thing to have some coin envelopes on hand and put the change in this envelope and in the case of small children pit it in the child’s pocket or to the clicthing, or pin in- side of the sack of groceries. If it is necessary to write a note to the par- ent, the envelope can be used for this. Educate your adult customers to have confidence that you will give the Same quality of goods to the children as you would to the housewife herself, so that she will have no hesitancy in sending the child for fresh produce as well as for packaged goods. This will do as much as any one other thing to keep your customers. “solid” for you. —_~+ ~~ + ______ Food Price Drop Is Slight. The decline in wholesale grocery prices last month was less than usual for the month of September, Dr. . spores ana nliatbaitaienaitidimatinsondn Ne Lewis H. Haney of New York Uni- versity, in charge of the grocery price Food items which showed gains dur- ing the month were lima beans, Santos index compiled for the National coffee, red salmon, pineapples and Wholesale Grocers’ Association re- corn. Declines were registered in the ports. The September index number prices of flour, oats, cornmeal, rice, was 89, which compared with 89.5 in August. The figure is 19.9 per cent. under he level of September, 1929, Daten MENTHOL-HOREHOUND COUGH DROPS prunes, sugar, Rio coffee, tea, pink salmon, tomatoes, cottonseed oil and lard. That Your Pleasing Customers Flavor Want That Them Old and ieee Young Order Enjoy. Now. NATIONAL CANDY, Co., INC... PUTNAM FACTORY cranp RAPIDS, MICH. Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma'am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. a aa caer As ENR ROC AIRE In More Homes Everyday AOLSOUM America’s Finest Bread \ SANCTUM BAKORIUM NEWS Hoisum is first made right— then sold right—and finally backed by one of the strong- est publicity campaigns ever released. \\ MR. GROCERY MAN! ARE YOU SELLING BRAAK’S HOMELIKE COOKIES For a quick turnover let us supply you from our 25 varieties. Established 1904 Spring Lake, Michigan of 100 miles. Call Phones 939 We deliver within a radius . oe % 0) > 0 > 0 00a Oem 0 ee * 02 0D 0D 0-GRED 0-0 -eEED-0-aRND (6% GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING RAPIDS, MiIiCHI G AN G R AN D ws r hk % <<” a ROOTS i 0 aia gga % ; +f 4 cs October 22, 1930 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—_E Y. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. National Poultry Association Criti- cizes Farm Board. The National Poultry, Butter and Egg Association at its convention last week in Chicago passed a resolution to carry on a determined fight against the Federal Agricultural Marketing Act, which, members allege, is a men- ace to dealers in poultry and eggs. “Faced with the loss of millions of dollars because the price they will re- ceive for poultry and eggs in the mar- ket is lower than the price they paid the farmer for these products, dealers have been in an increasingly uncertain frame of mind,” Harrison Jones sec- retary, said. “This uncertainty has been height- ened by the action of the Farm Board in investigating the poultry and egg business. The industry cannot be ex- pected to record progress until the fear of interference occasioned by these investigations is removed.” Another question of considerable in- terest discussed at the convention was that of Federal poultry grading. -+___ Farm Board Finds No Retail Profit- eering. C. B. Denman, livestock member of the Federal Farm Poard, assures the public in a statement issued last week that meat retailers are now doing everything in their power to hold down prices. This conclusicn, he said, is the result of an investigation conducted by the board which also indicates that prices have dropped materially. in the past few months. In spite of an indicated reduction in cattle shipments, Denman gave it as . his opinion that higher meat prices are not probable during the coming winter. 2+ Automobilists’ Use of Hand Signals. The primary value of a hand signal is that it acts as a signal for caution. It means, I am going to do something different from what I am doing now. If all operators would keep that in mind there would be fewer accidents following the giving of signals. But many operators take it for granted that the operator ahead is go- ing to do just what kis hand signal in- dicates, when, possibly, the leading operator may be confused and give the wrong signal. It is always best to adopt the rule of caution when any hand signal is given Those signals which have motion in them are the best hand signals. They were originally developed by drivers who had real need of them, that is, by such persons as public service drivers in congested districts of New York and Chicago. Where intention is clearly indicated by motion, the signal can be relied upon in most cases, but when an oper- ator gives a “sloppy signal,” which is uncertain enough so that it might be almost anything, then other operators ought to take care. As a general rule it would be well perhaps for every operator to be sus- picious of every signal and be sure that he knows what the other driver is going to do before he follows the di- rections of the other’s signal. A sig- nal may be good or bad. It may con- form to the law, as being a signal, and yet it may not be at all useful in di- recting other operators. The time may come, and it is al- most here now, when the type of sig- nal given may be relied upon, but it is always safe procedure to base driving actions upon the exercise of caution. Robbins B. Stoeckel. VINKEMULDER COMPANY Distributors Fresh Fruits and Vegetables Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Cantaloupes, Peaches, ‘Yellow Kid’? Bananas, Oranges, Lemons, Fresh GreenVegetables, etc. EGGS - EGGS =: EGGS Low prices increased demand. On request we will be pleased to quote finest quality Candled Aprils and Mays. We are always in the market for Strictly Fresh Eggs, at full Market prices. We can supply Egg Cases and Egg Case Material of all kinds. KENT STORAGE COMPANY > GRAND RAPIDS INCORPORATED GRAND RAPIDS, MICHIGAN —~— Direct carload receivers of UNIFRUIT BANANAS M.J.DARK & SONS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables - GRIDDLES Grand Rapids Store Fixture Co. 7N. IONIA AVE. N. FREEMAN, Megz. — BUN STEAMERS — Everything in Restaurant Equipment Priced Right. Phone 67143 URNS VEGETABLES BUY YOUR HOME GROWN AND SHIPPED-IN VEGETABLES AT THE VEGETABLE HOUSE VAN EERDEN COMPANY 201-203 Ellsworth, S. W. Grand Rapids, Mich. Products. Wholesale only. 542 Grandville Ave., Manufacturers of Sausage and Meat HERRUD & COMPANY Grand Rapids, Mich. MERCHANT PARCEL FREIGHT SERVICE. SMALL, LIGHT PACKAGE DELIVERY SYSTEM. Cheaper than Freight or Express on small parcels up to 20 Ibs. We ship only packages weighing 1 to 75 lbs. and 70 inches in size (girth plus length). CRATHMORE HOTEL STATION, State regulated. Every shipment insured. NORTH STAR LINE, INC. R. E. THKMM, Gen. Mgr. GRAND RAPIDS, MICH. HARDWARE Michigan Retail Hardware Association. President—Louis F. Wolf, Mt. Clemens. Vice-Pres.— Waldo Bruske, Saginaw. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Brightening Up the Homes For the Homecomers, This is the season of the year when the necessity for it:terior decoration makes itself felt. A great many fam- ilies move in the fall; and moving al- ways entails a certain amount of work in connection with the painting of floors, staining of furniture, etc. There is always a fair demand in the fall for floor paint, floor wax, stains, varnish- es, polishes, brushes and the many other lines needed for this class of work. Right now is a good time to feature these lines. It is not merely, however, in the homes where moving takes place that these lines can be sold. In practically every home there will be young folks .Teturning for the Thanksgiving or Christmas holidays, or other visitors expected. The housewife in particular is anxious to have everything looking spick and span. Hence, “Brighten up the home for the holiday homecomer,” is a timely slogan ty use in playing up your interior paint specialties. Interior paint specialties link up logically with fall housecleaning. Fall housecleaning comes first, perhaps; it reveals the places where fresh paint and varnish are needed. And then comes the demand for paint and paint specialties. It is the business of the shrewd, wide-awake paint dealer to quicken this demand by intelligent ad- vertising and display. Window display is helpful. In con- nection with window display, good show card material is necessary, With most of the paint specialties the manu- facturers furnish a plethora of bright colored and attractive advertising mat- ter. The dealer can, however, sup- plement this with cards of his own. Somehow, the dealer’s own card seems to carry a great deal more conviction to the average individual than the card he sees in every window. In preparing such cards, neatness, simplicity and effectiveness should be considered. Avoid the too ornate let- tering. Neat black lettering on a white card is usually quite sufficient. The card must above all be legible, and carry a perfectly intelligible message. The message should be determined by what interests or is likely to interest the individual reading the card. Take floor wax as an example. What are the features of floor wax calculated to interest the average housewife? One is ease of application. Another is the appearance of a finished job. Finally, there is durability. Bearing these points in. mind, a good show card might contain the words “Blank’s Floor Wax” in a circle at the left-hand end of the card. Immediately below this, in smaller letters, the price. To the right of the circle, three arrows, one running upward, one straight and the other downward, connecting with the three phrases “Easily Applied,” “Makes Neat Finish,” ‘Lasts Long- est.” A show card like that tells the whole story in a nutshell. The same general principle will ap- ply to most show cards. They should " small MICHIGAN TRADESMAN supplement the display by putting its message into intelligible words. As a rule, the fewer words the better. Don’t use ambiguous words or phrases. A show card should be instantly under- standable; should reauire no puzzling whatever for the passerby to get its meaning. In connection with the featuring of both exterior paints and interior spec- ialties, a good business can usually be developed in brushes. With the small job, the householder is apt to do the work himself and tc use whatever brush he happens to have about the house. It is probably a brush worn bald by repeated use, or caked hard through not being properly cleaned after the last job. A good brush makes painting easy. A poor brush means inevitably hard work and an unsatisfactory job. A lot of good jobs done with first class paint or paint specialties are spoiled through the use of a defective. im- proper or worn-out brush. The deal- er in selling paint for a job should make it a point to enquire whether the purchaser has a good brush and to show the purchaser the right kind of brush or brushes to use. A display of paint brushes would be a good stunt. The keynote of such a display is variety. Get home to the passerby the idea. that each type of job demands the right sort of brush, and that good results can’t be expected with the use of one brush for all pur- poses, and a worn-out brush at that. Here’s the suggested wording for a couple of show cards: PAINTING MADE EASY This Brush ‘Will Give Your ‘Work a Neat Finish Only 50c DON’T SPOIL THE JOB By using a worn-out brush. Get the right brush at the right price Only 50c In playing up paint specialties the “contrast display” is old, but good. Some years ago a traveling salesman for a paint specialty house called on a town hardware dealer. “Too busy,” said the hardware dealer. “I’ve got to put in a window display and it will take all afternoon to arrange.” “Let me put it in and give me what- ever time I save yon,” suggested the salesman. The dealer tock him up, and put the junior at his beck and call. While the junior removed the old dis- play and washed the window, the sales- man pressed into service an old, en- feebled chair from the store room. One side was carefully dusted and Painted with a vivid crimson enamel— this bright color theing selected to emphasize the contrast. “Now for an old stove pipe,” con- tinued the salesman; and one-half a length of the rusty pipe was quickly transformed by a few touches of stove pipe enamel from a dingy slate gray to a shining jet black. “Will this be of any use?” enquired the hardware dealer, taking a framed advertising sign from the wall. “Great,” rejoined the salesman and soon it, likewise, was partially re- juvenated—one section of the picture frame painted with gold enamel and one side of the glass wiped clean with a damp cloth. A similar operation was performed on a window screen which had been weather-beaten for many years. The bottom of the window was covered with white paper, a few signs lettered, and a can of each product placed convenient to the article on which it had been used. The articles wer2 all arranged to show the marked contrast between the dull, dingy side and the bright, painted section. Near the chair was a sign, “It cost 12 cents to paint this half— isn’t it worth it?” In front was a can of enamel and a brush with a price tag. The other articles were similarly handled. Finally, the back of the win- dow was walled in with paint cans. The result was a simple yet effec- tive display. This old idea can be adapted to numerous specialties. Another good idea is to demonstrate the paint in the window. For this purpose arrange a display in which the paint specialty, whatever it may be is shown more particularly at the sides and back of the window. In the cen- ter place a desk or table, preferably flat-topped. An ordinary wooden bench will do. Brushes and specialties can be shown on this when not in use. In front of this table show color cards or color padd’es representing the en- October 22, 1930 tire range of colors manufacturer. Thus at all times you have a dis- play. But at certain hours of the day your demonstrator steps into the win- dow and, in the sight of all passers-by, demonstrates the product you are ad- vertising. One of your salesmen with a little practice can do this work; or, better still, a lady can be secured for a few hours a day. Ina good many homes it is the woman who does the re-decorating, and to see another wo- man handling the job efficiently is con- vincing to the housewife who watts to decorate but is doubtful regarding her own ability, The demonstrator can be dressed in everyday clothes, but with a man a regulation painters’ outfit looks more convincing. It is the demonstrator’s job to paint on large sheets of wall board a few interesting combinations of color that will look well for room interiors; and in order to explain each operation and also tell of the advan- tages of the paint, he should have oa series of cards that can he placed on an easel and he should change about from time to time. Anything alive or moving in a win- offered by the these SHEET METAL ROOFING Wholesale Only. 342 Market St., S. W. Manufacturers and Distributors of AND FURNACE SUPPLIES, TONCAN IRON SHEET. . CONDUCTOR PIPE AND F ITTINGS. We Protect our Dealers. THE BEHLER-YOUNG CO. EAVETROUGH, Grand Rapids, Mich. Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment BROWN & SEHLER COMPANY Farm Maghinery and Garden Tools Saddlery Hardware Harness, Horse Collars Blankets, Robes Sheep Lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN 2 Wholesalers of Shelf Hardware, Seovting Goods and FISHING TACKLE ces wv sO a aan id " a = 7 a/ \y ¥ October 22, 1930 MICHIGAN TRADESMAN dow wi.l draw a crowd far more quick- ly, and hold them longer, than the finest display you can put on. It may be found a good stunt. to put on, through, say, an entire week, at cer- tain hours of the afternoon, a demon- stration of a series of paint specialties used to “Brighten up the home for the holiday homecomers.” A demonstra- tor who handles a brush artistically, is good at pantomime and is equipped with a series of clearly-lettered show cards explaining the features of the specialty will give you a lot of good advertising. In a window demonstra- tion the usual demonstrator’s ‘patter’ isn’t needed. A circular letter to a selected list of prospects—prefzerably people who are known to be expecting Thanks- giving or Christmas guests—should discuss the matter of brightening up the home for the holidays, pointing out just what the hardware store has to offer. If time permits, a personal canvass of some prospects. may be worth while. It must not be forgotten that when one home starts to paint, the example is often contagious; hence, it 1s worth while to put forth a little extra effort so that business in this direction can be started moving early in the season, Victor Lauriston. —_—o->____ Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Oct. /-—In the matter of George C. Hagopian, trading as Hagopian Kruit Market, and as George's Caleteria, Bankrupt No. 4245. The first meeting has been called for Oct. 23. in the matter of John F. Rudnik, Bank- rupt No. 4235. The funds have been re- ceived and the first meeting of creditors has been called for Oct. 23. In the matter of Frederick A. Parker, Bankrupt No. 4239. The funds have been received and the first meeting of creditors las been called for Oct. 23. In tne matter of Fern N. Herrington, Bankrupt No. 4248. The funds have been received and the iirst meeting of creditors las beea ealled for Oct. 23. In tne matter of Albert EK. Stiles, Bank- rupt No. 4246. The funds have been re- ceived and the first meeting of creditors has been called for Oct. 23. In the matter of Helm Chernical Co., Bankrupt No. 4232. The funds nave been received and the first meeting of cred- itors has been called for Oct. 28. Oct. 7. We have to-day received tne schedules, reference and adjudication in tue matter of George Antekeier, individ- ually and doing business as People’s Quality Market, Bankrupt No. 4260. The mnatter has been referred to Charles B. Blaire as referee in bankruptcy. The schedule shows assets of $210 with lia- bilities of $3.119.18. The court has writ- ten for funds and upon receipt of same tie first meeting of creditors will be called, note of which will. be made herein. The list of creditors of said bankrupt is as follows: City of Grand Rapids _________---$ 36.46 Cc. W. Drier. Grand Rapids —__-_.. 740.00 Dayton Scale Co., DaDyton, Ohio 244.00 Bob Beoner, Byron Center ~__.---- 224.07 Vlankington Packing Co., Milwau. 275.74 Vette & Zunker Co., Chicago ___- 102.84 Post & Brady, Grand Rapids ~__~ 112.45 Herrud Sausage Co., Grand Rapids 104.66 General Publicity Co., Chicago -_ 86.20 Cc. W. Kedder, Muskegon __~___-- 85.00 James Montague, Grand Rapids -_ 74.00 Muskegon Trust Co., Muskegon -_ 65.00 Pine St. Furn. Co., Muskegon -_ 50.00 G. R. Packing Co., Grand Rapids 54.00 Friedman Springs, Grand Rapids__ 46.30 Worden Grocer Co., Grand Rapids 47.47 George Brenner, Byron Center --_ 37.17 Jake Ryskamp, Grand Rapids -__-. 35.45 Miller & Hart, Chicago -_-_----_- 39.79 Schust Biscuit Co., Grand Rapids 26.52 Cox Oleod Co.. Grand Rapids --._ 25.60 Blue Valley Butter Co., Grand R. 25.80 Corcoron Mfg. Co., Chicago ~_._-- 20.00 National Discount Co.. Grand Rap — 20.06 Thomas & Troff, Grand Rapids -_ 18.60 Markle Coal Co., Muskegon -_---- 18.00 Wurzbure’s Dry Goods Cc., G. R. 18.00 Adam Sebright, Dorr —-_---.--~---- 19.53 Spielmaker & Sons. Grand Ranids__ 19.16 VP. D. Mohrbardt. Grand Kapids -. 14.99 Saranac Butter Co., Sar: TG = 13.10 Mills Paver Co., Grand Tiarids _--_ 13.83 Rademaker- Dooge Co, Grand Rap. 12.75 Cc. W. Beebe. Saginaw _-__-- 15.00 Stehouwer Oleo Co., Grand Ranids 12.60 G .R. Butcher Sunply Co.. G. R.-- 13.10 Prange Clothing Co., Grand Ranids 11.80 Consumers Power Co.. Grand Rap. 16.16 Easterbrook. Grand Rapids epee 5.00 G. Wheller. Grand Rapids -_--__-- 5.00 Wekon Co., Grand Rapids —___._. 7.50 Service Dry Goods Co., Grand Rap. 9/85 Wm. D. Hardy Co., Muskegon Ree G. R. Gas Co., Grand Rapids __-- 5.32 Muller DeVos Elec. Co., Grand R. 2.60 Consumers Power Co., ‘Muskegon 3.60 Morris (Co. ‘Chieareo ooo Po 21 ao livision Ave. Garage, Grand Rap. 6.00 k. Gunz Co., Milwaukee ~_________ 4.54 b. Heller €o., Chicarso 9.80 Reader Fish Market, Grand Rapids 8.21 Van Westenbrugge, Grand Rapids 3.79 H. Sherland, Byron Center _______ 4.c. Mike Klunder, Grand Rapids _... 6.81 Harry Pappos, Grand Rapids ____ 3.60 Jake Haverman, Dorr _________-__ 8.00 Readall Printing Co., Grand Rapids 5.50 3asch Co., Grand Rapids Rasa an ei 122.00 Dr. W. Riley, Grand Kapids ______ 4.00 Hibel & Goodfellow, Grand Rapids 5.95 dizinga Milk Co., Grand Rapids _—_ 4.14 Dr. M. Burke, Grand Rapids __-_-. 5.00 Wm. Buob, Grand Rapids _______ 16.80 Michigan Bell Tel. Co., Grand Rap. 26.60 Oct. 7. We have to-day received the schedules, reterence and adjudication in the matter of Ernest R. Wimmermark, doing business as Marmon-Rooseveit bales Co., Bankrupt No. 4261. The matter has been reterred to Charles B. Blair as referee in bankruptcy. ‘lhe bankrupt is a resident of Muskegon. The schedule shows assets of $1,000 of which $2850 is claimed as exempt, with liabilities or $10,293.46. The court thas written ivr iunds upon receipt of same first meetin; of creditors will be called, note of whic. will be made herein. Oct. 7. On this day was held the ad- journed first meeting of creditors in the matter of Wego Oil Co., Bankrupt No. 4191. The operating receiver was present in person. Creditors were represented by attorneys Dilley & Dilley. The operating receiver made verbal report of the opera- tion of tne business. The matter then adjourned to Oct. 1/, at which time cer- tain petitions tor reclamation will be taken up and the course of the adminis- tration of the estate determined. Oct. 8. We have to-day received the reference and adjudication in the matter of Kersten Radio EHquipment, Inc., Bank- rupt No. 4248. The matter has been re- ferred to Charles B. Blair as reieree in bankruptcy. The bankrupt concern is !o- cated at Kalamazoo. ‘luis is an involun- tary matter and the schedules have been ordered tiled, upon receipt of same tne list of assets and creditors will be made herein, Oct. 8. We have to-day received the schedules, reference and adjudication in the matter of Ruel H. Smith, Bankrupt No. 4263. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Grand Rapids, and his occupation is that of a salesman. The schedules show assets of $2,000 of which $850 is claimed as ex- empbt, with liabilities of $8,823.41. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made herein. Oct. 8 We have to-day received the schedules, reference and adjudication in the matter of Loren R. Van Scyoc, Bank- rupt No. 4262. The matter has been re- ferred to Charls B. Blair as referee in bankruptcy. The bankrupt is a resident of Kalamazozo, and his occupation is that of a salesman. The schedule shows as- sets of $300 of which $50 is claimed as exempt, with liabilities of $623.58. The court. has written for funds and upon re- ceipt of same the first meeting of cred- itors will be called, nete of which will be made herein. Oct. 6. On this day was held the final meeting of creditors in the matter of Emmet F. Pelletier, Bankrupt No. 4109. The bankrupt was not present or repre- sented. No creditors were present or rep- resented. One claim was proved and al- lowed. The trustee’s final report and account was considered and approved and allowed. An order for the payment of ex- penses of administration, as far as the funds on hand would permit, was made. Ther were no dividends. No objections were made to the discharge of the bank- rupt. The final meeting then adjourne 1 without date, and the case will be closed and returned to the district court in due course. ’ Oct. 8. We have to-day received the schedules, reference and adjudication in the matter of LaVern A. Percy, Bankrupt No. 4264. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Kalamazoo, and his occupation is that of a decorator. The schedules show as- sets of $653 with liabilities of $2,338.87. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made herein. Oct. 8. We have to-day received the schedules, reference and adjudication in the matter of Regal Oil Co., Bankrupt No. 4259. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt corporation is a Grand Rapids concern. The schedule shows assets of $15,830.18 with liabilities © of $15.368.70. The court has written for funds and uvon receip of same t*e first meeting of creditors will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: S. A. Dwight, Grand Rapids ______ $600.00 John Jonatis. Grand Rapids ______ 250.00 Martin Pross. Grand Rapids ______ 100.00 Cornelius Hoogerhyde. Grand Rap. 59.00 Jarecki Mfg. Co., Muskegon ____3,089.91 Muskegon Boiler Works, Muske. 2,085.35 Oil Well Engineers, Muskegon __ 185. ir Jasper H. Ernewein, Muskegon ~_. By J. W. McIntosh, Muskegon _____- Halliburton Oil & Well +, je args Ca... Bunéan.: OR la. ao 5.00 Warnr & Schuitema, Muskegon_. 8.00 _ Volnmey Craymer, Muskegon __--_- 15.45 Swastika Oil & Gas Co., Muskegon 65.00 Rinkes Office Service, Muskegon__ 5.25 Puritan Oil Co., Grand Rapids __3,227.69 Producers Service Co., Muskegon_ 164.05 Oct. 8. On this day was held the first meeting of creditors in the matter of Johannes Kooiker, Bankrupt No. 4062. The bankrupt was present in person and represented by attorneys Hilding & Hil- ding. Creditors were represented by at- torneys Diekema, Cross & Ten Cate and Lokker & DDn Herder and by G. R. Credit Men’s Association. Claims were filed only. The bankrupt was sworn and examined without a reporter. Evert P. Stephan, of Holland, was appointed trus- tee. and his bond placed at $100. The first meeting then adjourned without . date. On his day also was held the first meeting of creditors in the matter of Percy L. Herman, Bankrupt No. 4230. The bankrupt was present in person and represented by attorney Leroy J. Her- man. Creditors were represented by Grand Rapids Credit Men’s Association. One claim was filed only. The bankrupt was sworn and examined without a re- porter. No trustee was appointed. The first meeting then adjourned to Oct. 15. On this day also was held the first meeting of creditors in the matter of Vern R. Duell, Bankrupt No. 4229. The bankrupt was present in person only. No creditors were present or reprsented. No claims were proved and allowed. No trustee was appointed. The . bankrupt was sworn and examined, without a re- porter. The first meeting then adjourned Without date. and the case has been (Continued on page 31) WHITEFISH and TROUT By Air Daily LAKE and OCEAN FISH GEO. B. READER 1046-1048 Ottawa Ave., N. W. GRAND RAPIDS, MICHIGAN I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT (WC) CHEESE All varieties, bulk and package cheese “Best Foods”’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTAR OTHER SPECIALTIES Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK Co. Saginaw. BIDS WANTED For $25,000.00 City of Holland General Obligation Bonds Sealed bids will be received at the Office of the City Clerk of Holland, Mich. until 7:30 P.M: €.-S 3 on Wednesday, Nov. 5, A. D., 1930, for the purchase of: $25,000.00 General Obligation Bonds. Said bonds to bear interest at the rate of 5% per annum, payable semi-annual- ly on February ist and August Ist of each year until bonds mature, Bonds are to be in the following denominations: 20 Bonds of $1,000.00 each and 10 Bonds of $500.00 each, and mature serially at the rate of $2,500.00 per year on August Ist of each year from 1931 to 1940 inclusive, and are to be dated as of August 1, 1930. Said Bonds are issued and sold pur- suant to a resolution of the Common Council passed October 15, 1930, for the purpose of paying for the cost of extending the Ornamental Street Light- ing System along the trunk lines and principal thoroughfares in the City of Holland, and are to be designated as “City of Holland Ornamental Street Lighting Bonds.” Bidders must specify the amount of premium they will pay. Proposals to be conditioned upon the successful bidder furnishing print- ed bonds ready for execution, Bids must be accompanied by a cer- tified check in the amount of $500.00. The right is reserved to reject any or all bids. OSC AR PETERSON, City Clerk. Dated: Holland, Mich., October 15, 1930. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray oa GRAND RAPIDS, IGAN Corduroy Tires Sidewall Protection Made in Grand Rapids Sold Through Dealers Only. CORDUROY TIRE CO. Grand Rapids, Mich. SARLES Detective Agency Licensed and Bonded Michigan Trust Bldg. Grand Rapids, Mich. Jennings’ Pure Extracts Vanilla, Lemon, Almond, Orange, Raspberry, Wintergreen. Jennings Flavoring Extract Co. Grand Rapids, Mich. HOTEL DEPARTMENT News and Gossip Concerning Michi- = gan Hotels. : Los Angeles, Oct. 19—George Crocker, in his capacity as general manager of Hotel Olds, Lansing, has certainly developed into a full fledged dividend payer. The local papers there have just made the announcement of another plum harvest for the investors in that institution, and one might add that he is only fairly started on this feature of hotel operation. The course in hotel operation in- augurated at the Michigan State Col- lege jast spring was the subject of much discussion at the recent meeting ot the American Hotel Association at San Antonio, Texas, and it now looks as though other institutions of learn- ing will include such an educational feature in their curriculum. A com- bination of hotel operation and hos- pitality dispensing ought to help make the world go round. In a communication received from my old friend, Louis Mallette, owner of Hotel Ossawinamakee, Manistique, he takes occasion to comment favor- ably on a recent article of mine on California conditions, and couples it with the statement that he hopes to enjoy the sunshine and roses of the Golden State this coming winter. I sure will ‘be glad to catch up with him. At the recent annual convention of the Wisconsin Hotel Association, Her- man QO. Kletzsch, manager of the Re- publican Hotel, Milwaukee, was elect- ed secretary for the twentieth term. Some record certainly, but truly de- served. Indicating that hotel construction in California and other parts of the coun- try is on the upgrade, 128 new hotel projects, to contain a total of 23,947 rooms and to represent an investment oi over one hundred millions of dol- lars. were launched or completed in the United States during the past six months. California with seventeen hotel structures started, ranked first in the country in number of projects, and third in the total investment involved. lt seems as though the investing pub- lic will never awak2n to the fact that such investments carnot possibly pay, except in a few isolated cases. In Los Angeles alone’ forty-one hotels financ- ed by a bond organization Nationally known, have passed into the hands of this great corporation and are non- paying. Peewee golf may distract these suckers temporarily, but it cer- tainly is a well demonstrated fact that the ease wth which money flows into the coffers of the hotel! man offers an attractiveness which tin-can hoarders camnot resist. George Baker, chef and steward at Hotel Fort Shelby, Detroit, for many years. has been appointed chef and catering manager of the LaSalle, for- merly Savoy, Detroit, by manager Harry L. Pierson. There will be an entire revision of the feeding depart- ments of this hotel to be inaugurated without delay. Frank Purdy, formerly connected with the Hotels Rowe and Herkimer, Grand Rapids, is now a clerk at Hotel Person, one of ‘Chicago's latest. A. L. Parker, of Adria, has taken personal charge of Hotel Schoolcraft. in that> city, having purchased the lease and furnishings from Ray P. White, who has operated same for the past five vears. The public rooms of the hotel are being remodeled along modern lines and are to be equipped with new furnishings. The dining room, however, is to be discontinued. What is to become of our old friend White, who has had much Michigan hotel experience, has not been an- MICHIGAN TRADESMAN nounced, but I expect he will be in evideice in the future just the same. The Federal authorities in Detruit have ‘been making raids on various restaurants and diping rooms where so-ca‘led ginger ale ‘set-ups’ are sup- plied to would-be Volstead law vio- jators. Glen Souter, formerly of the Ben Iranklin Hotel, Saginaw. has gone to Hotel Mertens, Grand Rapids, as chief clerk. “Sid” Rothwell, probably one of the best known hotel operatives in De- troit, has recently resigned from the staff of the Oriental Spa hotel for the purpose of entering another field. Mr. Rothwell was, for many years, 2 the desk of the old Normandie Hotel, an- der the Fulwell-Pinkerton regime, aad wés very popular. as he naturally would be anywhere. Lester G. Kelly, for five years room clerk at Hotel Wolverine, Detroit, has gone to Iowa, te assume a managerial position. The American Hotel Association, ac- cording to its annual report, is making a very satisfactory showing in its cam- paign against hotel frauds, such as check-passers and “skippers.” A policy of no compromise with this class of crooks has been adopted, which will show in the results attained in the fu- ture. There has always been a ten- dency to accept restitution and waive prosecution, as a cousequence of which the laws of many of the states secured after much effort on the part of hotel operators, have almost become dead letters. I keep hearing from my hotel friends with little gossip about the recent meeting of the Michigan Hotel As- sociation. It must have been a “hum- mer,” reflecting much credit on the officers of the organization and the Ojibway Hotel organization, A recent survey of the capabilities of hotel managers seeking a certain posi- tion, deve oped the fact that out of 342 applicants only eleven knew any- thing of back-of-the house operation. Hence one of the eleven naturally landed the job. At about nearly every hotel gather- ing the pronosition of complimenting the hotel ‘bill of the wife accompanying the commercial traveler is much talk- ed of, but never reaches a solution. In the good old davs when Bill Jones came to your hotel every fortnight and never asked for any special courtesies, it was a very pretty custom to acknow}- edge his steadfastness by inviting him to bring his wife with him occasional- ly. There were some hotels who were possibly too lavish in this display of hospitality, but it was undoubtedly a case of mistaken judgment. But now- adays it is the tourist who. comes pos- sibly once a year, who wants such concessions, and I don’t see why the hotel man should offer it. But it will never be settled officially by any hotel association legislation. Good judg- ment specifically applied will have to regulate the matter. I: happened in, the other day, at an informal meeting of country news- paper men. and enjoyed it. The Cali- fornia country newspaper is an inst.tu- tion. There are not so many of them, but such as are do prosper exceeding- Iv well. 1 always have a fraternal feel- ing for this class of educators becaause once won @ time I, too, “mou'ded” public sentiment away back in Wis: consin. In those days running a , country newspaper was no picnic. If you raised money enough to get your “patent insides out of the express office, you were much in luck, and if you collected one-third of the amounts October 22, 1930 os = = HOTEL BROWNING Grand Rapids Room & Bath $2 to $2.50. No Higher Half Dollar Dinners 5:30 to 8 P. M. Three Squares from Station. Liberal Parking Space. CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION Republican Hotel MILWAUKEE, WIS. Rates $1.50 up—with bath $2 up Cafeteria, Cafe, Sandwich Shep in connection Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. R. D. McFADDEN, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con. nection. Rates $1.56 up. = & RICHARDSON, Proprietor “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria Sandwich Shop ete Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND. Mgr. Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing & $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Buropean $1.50 and up per Day 5 RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Room WALTER J. HODGES, Pres. and Gen. Mgr. HOTEL OLDS. LANSING 300 Rooms 300 Ba s Absolutely Fireproof Moderate Rates GEORGE L. CROCKER, Mana _ -:r. Occidental Hote: FIRE PROOF CENTRALLY LOCATEC Rates $2.00 and up EOWART R. SWETT, M Muskegon -t- M aigan ann ne Columbia Hot-., KALAMAZOO Good Place To Tie « HOTEL CHIPPE'/A HENRY M. NELSON, Ma ager European Plan MANISTEE. MIC7{. Up-to-date Hotel with ai wlodern Conveniences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -% 400 Baths RATES $2.50 and up per day. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. ma une own earn fin hs 4 Vesa eae” October 22, 1930 due you on subscription accounts you were luckier. But think of the splen- diferous times you had riding on free passes and getting into the circus as a “dead head?” But California coun- try papers have gone a long way ahead of the old standard in every way, and especially in their business conduct. Through consolidations they have done away with much competition and while they may not be strongly organized they have more respect for one another and realize that there is money to be made if they are systematic. They do not attempt too much. They leave the inatter of news gathering and electing presidents to the big city papers, and when they get a job of printing auc- tion bills they get a fair price for them. But all the same I notice the big city papers frequently copy editorials that are worth while and which emanate from what we used to call the sanctum. Being a journalist has its joys even if one’s efforts are confined to conduct- ing the hotel page in a great, moral journal, That feminine stenographer who ex- vosed the fraud in fake “antiques” in New: York, has one of the most con- enient and valuable consciences of hich I have any knowledge. She tys that the pangs and agonies of re- orse made it impossible for her to ‘ep on conniving with the fraud any nger; but she demands $100,000 from icle Sam as the reward for her n oral readjustment. Jow a California sporting genius w >» has watched the excitement over n. iature golf has invented and prob- al.’ will patent a new game calied or*foot ball. He would equip a re. lation checker board with Mexican jt. ing beans, and then allow specu- Jat >» guesses on their activities. Ps lot of Michigan hotel men are personally acquainted with Alonzo B. Clar'. who has been prominent in the profe sion throughout the Middle Wey’ for a quarter of a century. I met sim here for the first time, but I had «-en warned that he was a dupli- cate .f James Whitcomb Riley, and as a cmsequence I recognized him on sight. A mutual friend in introducing us au: nented the formality by telling me th:- anecdote and for the benefit of such « my readers as know Mr. Clark I am —__ From the Frying Pan To the Fire. Greenville Oct. 21—In regard to the new party recently organized in Spring- field, I wish to say that their declara- tion in regard to public ownership and control of all public utilities is fine and would be a great help to the peo- ple, with the prohibition of any person to be in possession of over $100,000 for over a week. I would consider that such a law would be hard to enforce and become as great a failure as the Volstead act. Then the organization of a new party should be for the re- lief of the people, but instead one prin- ciple of their platform is the one mostly cherished by both old parties and would increase, instead of reduce, the burden of more than nine-tenths of the people, wherein they declare for the issue of twelve billion dollars of bonds. This is equal to a double bar- reled gun. The interest on those bonds would cost the people about $833,000 per day. We are now paying over one million of interest per day. This twelve billion added to the eighteen billion war debt, would make thirty billion owned by wealthy people which would be exempt from taxes. Taxes that should be paid on_ this thirty billion dollars would have to be added to the sum collected from the common people. This is the incubator which produces the millionaire and what the common people have been voting for ever since General Jackson was president, who vetoed the. first bill to create the National bank. Now if you enjoy the present condition which is brought about through such principles, then hurry up to the poles and vote for politicians instead of statesmen and you will have the pres- ent conditions. Instead of being at- tracted by clap trap, discard your prejudice, read and get familiar with the affairs of your government and de- cide these questions for yourself. E. Reynolds. ——— Poorest Banking Laws in the World. Bloomingdale, Oct. 20— Enclosed please find check for $3 for the Trades- man for another year. We find your magazine not only helps us in our business, but to locate rascality and expose it in any form. : I notice your readers have different reasons for the present hard times. My reason is different from most of them. I dov’t think any one cause is guilty of all the trouble, but the principle one _ is our present banking system in State and Nation. Life insurance companies set up a reserve and are compelled to do so by laws in every state against every 1n- surance policy they write. Fire in- surance companies are held to the same and why not banks compelled to deposit bonds with the state treasurers for at least half on their deposits. The bonds would draw interest, so the banker would lose nothing, and the de- positor would be protected for that amount at least. And the depositor could have his money within thirty days by selling the bonds if the bank did fail. As it is now, if the receiver doesn’t appropriate it all for his own services and use, the depositor gets anywhere from one to fifty per cent. anywhere within three years without interest. I think we have the poorest banking laws in the world. Even in China, they tell me. if a bank fails through fraud, the banker is beheaded. -Here. sometimes as a reward for his shrewd- ness in dishonesty, we give him a fat office. Statistics say that since the war we have had five or six thousand bank failures in the U. S. A. That would mean a good many hundred million dollars taken from the com- mop people which alone would cause our hard times. E. J. ‘Merrifield. > + Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Allen-Wales Corp., Detroit. Wills Sanite Chalire Service, Detroit. Bungalow Cafe, Inc., Dearborn. Loyd Motor Investment Co., Dteroit. Lighting Fixture Studio, Inc., Grand Rapids. Parkstone Garage Co., Detroit. Chesaning Grain Co., Chesaning. Millington Grain Co., Millington. Sandusky Grain Co., Sandusky. Silverwood Elevator Co., Silverwood Tuscola Elevato. Co., Caro. Priscilla Inn Co., Detroit. H. W. Wolfe & Co., Jackson, Edmunds & Jones Corp., Detroit. Alford Rivet Co., Inc., Detroit. Kerpen Construction Co., Detroit. Cardon-Phonocraft Corp., Jackson. Turner Oil Filter Co., Niles. Oakwood Motor Sales, Detroit. Wolverine Steamship Co., Boyne City. Southern Michigenr Railway Co., South Bend. 3 Charlesworth Apartments Co., De- troit. Oglebay, Norton & Co., Ironwood. Chelsea Canning Co., Inc., Lansing. Clyde Oil Co., Saginaw. Pere Marquette Oil Lands Co., Lud- ington. Morgan Sash & Door Co., Detroit. —_7s> 2 > Better Understanding of the Laws of Progress. A short time ago, when the skies were clear, technicological unemploy- ment was discussed sensibly. It was patent to everyone that increasing use of ingenious machinery in mass pro- duction was cutting out individual jobs, but no one was alarmed by this development—the cotton-gin had done the same thing and had brought with it more and better paid work of one kind or another. We heard then only how the machines were increasing the 25 dignity and value of labor. Now that activity is slackened, while the world is righting itself after an upset, the mechanization of production is looked at askance as a cause of enforced idle- neess among our working people. The lessons of the past are forgotten and our erstwhile blessings are regarded as evils adding to the difficulties of our situation. Talk of this kind should not be taken too seriously. In particu- lar cases hardships are no doubt in- flicted on groups of men and women whose hand toil is taken over by belts and bars. But in the long run what- ever makes for cheaper and better pro- duction makes for advancement of the human race. Increased industrial effi- ciency has always brought with it gains for labor as well as for capital, and this has been true in bad times as often as in good times. The only dif- ference is that when everything is go- ing smoothly and to our liking tem- porary obstacles are ignored, while under less happy conditions molehills look like mountains, and our supply of patience and courage is apt to run short. If we paid more attention to getting what is made into the hands of the people we should have a better understanding of the laws of progress. ——__+ +> Men’s Half Hose Active in Week. An excellent volume of business in men’s plain and fancy halfhose in the medium-price ranges during the cur- rent week is reported. Fancies to re- tail at 50 cents have been very active, and some jobbers believe there will be difficulty in making prompt delivery of desirable goods later in the season if the heavy demand continues. Solid colored hose in navy, black and brown have also enjoyed active buying in the cheaper and medium priced ranges. ——_2+>»>___ Know Your Costs. Knowing just what your operating costs are each day is the best way to combat your overhead. There are many business men who fail, and one reason for many failures is the neglect of this one point. The blind man will soon come to grief unless he has a care. The business man is some- times very blind. Otherwise we would avoid the pitfalls. unnecessary >» ___. Displays Specialties With Vegetables. Harold Presfich, Paterson, N. J., grocer, in trimming a vegetable win- dow lays his specialties, such as jar figs, dates, walnut meats, raisins, olives, etc., between the rows and on the side of the displays. He says it has increased his sales on these items considerably. —_»++ > Detroit—The Mid-West Abrasive Co., 2232 Buhl building, has increased its capital stock from $150,000 to $200,000. CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., in the picturesque St. Joseph Valley. Rumely Hotel and Annex, La- Porte, Ind. _Edgewater Club Hotel, St. Joseph, Mich., open from May to October. All of these hotels are conducted on the high standard established and always maintained by Mr. Renner. DRUGS Michigan Board of Pharmacy. President—J. Edward Richardson, De- oit Vice-Pres.—Orville Hoxie, Grand Rap- ds. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and er examinations at Grand pi Michigan State Pharmaceutical Association. President—John J. Watters, Saginaw. First Vice-President—Alexander Reid, Detroit. Second Vice-President — F. H. Taft, Lansing. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding, Yale. Don’t Talk Back To Drug Store Cus- tomers, A man went into a new drug store that had been opened in his neighbor- hood, called for a package of his fav- orite cigarettes and laid 30 cents on the counter. “Five cents more, please,” said the clerk. “But,” objected the customer, “I’ve never had to pay more than 30 cents for these cigarettes. All the down town stores sell them at that price.” “Then you'd better buy them down town,” the clerk suggested as he picked up the package. “There ain't any proat in it for us selling them at 30 cents. But if those fellows down town want to sell them for 30 cents, it’s their own funeral and not ours. Do you want them for 35 cents or shall I put them back?” This man was all out of cigarettes, there was no place nearby where he could buy them and so he paid the 35 cents but has never been in the store since. It was not the price he ob- jected to so much as the attitude of the clerk. One afternoon a man found that he needed a considerable quantity of paste to finish some work he had started. He did not want to travel all the way down town to get it so he walked up to the nearest drug store and asked if they had any paste in stock. “Sure,” the clerk replied, and passed out a small tube. “But I didn’t want a tube of paste,” the customer objected. “Haven't you got it in bottles?” “Nobody ever buys paste in bottles anymore,” the clerk informed him in a tone of voice and manner that indi- cated he considered the customer very old fashioned and not capable of judg- ing exactly what he did want. The customer bought one tube of paste. That was not all that he needed but it was enough so he could get along until he went down town again. From that time on he bought many things in the down town stores he otherwise would have bought in the local store. -This was not altogether because he was treated better at the down town stores, but rather that the stores were so close together that if he could not get what he wanted in one store, he probably could in another. It does not require very much talk- ing back to drive away customers, Most people like to be flattered but few will stand for being belittled and continue to trade at the store where MICHIGAN TRADESMAN they consider that they have been be- littled. Three young men started in busi- ness. They had very little capital but they all had a good deal of merchan- dising experience. One of the rules laid down at the start and kept strictly in force ever since was that under no circumstances was any clerk in the store or any of the partners to talk back or argue with a customer, If the customer was wrong, he was to be left in the wrong. He was to be given no enlightenment unless he was willing to be enlightened. The highest degree of courtesy was always to be extended to every customer, regardless of whether that customers was a little more than a beggar or the most influential and richest person in the state. These men have made money. As a matter of fact they have undoubtedly made more money than any other men in that state in the same line of busi- ness have made. This rule of never talking back or arguing with a cus- tomer has played an important part in their success. Against the advice of many of his friends a man bought a run-down drug store. No one had ever been able to make ends meet in this store. Yet this man was convinced that the location had a real future. He never talks back or argues with Instead he takes a helpful attitude. Sometimes a customer does not know just what he wants. This druggist has a great deal of patience with such customers. He asks them questions that may enable him to deter- mine what they really want. When he does not have in stock exactly what the customer wants but has something else that will serve the purpose just as well, he volunteers to get them exactly what they want and have it for them either that day or the next, then he suggests that perhaps this other article will serve them if they are in a great hurry and cannot wait. He usually makes a sale. His business has grown so that he has had to more than double the floor space occupied by the store. He does a large prescripiton business in addi- tion to a growing business at the soda fountain and in the merchandise he carries. People, like to spend their money in his store because they re- ceive more personal attention and are given more courteous treatment than they get in any large store or in many small ones. Even though some of his Prices are a little higher than those charged at the down town stores, his customers are willing to pay these prices. They figure it is worth the extra price to save all the trouble, car fares and the like it would cost to trade at the down town stores. There is nothing that has a greater affect upon the volume of business a small drug store does than the personal contact with the customers. In a city of 12,000 population there is a drug store that has become an institution. It is the leading drug store in town and it is the oldest. It was started customers, ‘nearly a hundred years ago by a phy- sician for the purpose of having pre- scriptions carefully and accurately compounded. At that time there was no drug store in the city where he considered it safe to have prescriptions compounded. The store was not start- ed so much with the idea of making any money out of it as to perform a needed public service. The business grew and the doctor took in as a part- ner a young man he considered especi- ally fitted to carry it on. As this part- ner grew older and the founder had died, he selected a capable young man as a partner and instilled in him the idea of service. This young man in turn as he became the sole owner of the store selected a high school grad- uate to train up as a partner. This last man is now the owner of the business. Each owner of this store, each part- ner in it has had instilled in him the idea that the aim of the store is pri- marily publié service, that everything within reason must be done to serve the customers and to serve the public. Profits are a secondary consideration but proSts are sure to be realized if the store is made of real service to the community and is well managed. The present owner has served as mayor of the city. His name is to be found in that of any group of citizens that are rendering real public service. No clerk in this store is permitted to talk back to anyone. He is required to show a high defree of friendliness and helpfulness to each customer. Among the customers of the store are farmers who are chronically in the state of being poverty stricken. On the other extreme are multi-millionaires who have country estates near the city. It is a rule in the store to show no dis- crimination between customers. If anything the person who is dressed the poorest is given the most attention for the reason that he appreciates the at- tention more and is more certain to come back to the store just because of this attention. No one in this store is ever told that he is wrong or that his judgment is poor. Every effort is made to render to him the service that will please him most. This store has been a profitable store from the very start and there are many people in that city who never think of going into any other drug store to buy anything. They consider this store so far above any of the others that they would not think of trading anywhere else. There is another result that has come from the policy that has been pursued. The brightest and most cap- able high school graduates seek posi- tions. in this store. A selection can be made from the very best material and it is noticeable that the clerks in this store are of a better grade than those found in most of the other stores in town. The standing of the store has been attracting a type of employe that will continue to maintain the standing that has already been earned. The future of the store looks brighter to-day than it has ever looked during any time in the past, The present position of this store has been won in no small measure through the practiée of the owners of practicing what they preach. They have not scolded their employes when they have October 22, 1930 made mistakes. They have not gotten them all up-set by needless fault find- ing. Unless mistakes made are so serious that they must be given im- mediate attention and corrected at once, no employee is talked to during the working hours. Instead he is taken into the office at about closing time, the errors he has made pointed out, their seriousness emphasized and per- haps a way pointed out to avoid them in the future. With the type of em- ploye this store has been hiring this policy has worked. One of the reasons why clerks in some stores talk back and argue with customers is because the owner of the store keeps them irritated. They are afraid to talk back to the boss because they fear it will make tham lose their jobs. Therefore, they take it out on _the customers. This usually proves very expensive for the owner. Unless the working atmosphere is made just as congenial as possible, unless every effort is made to refrain from irritating the clerks during working hours it is almost impossible to prevent customers being irritated to the point where they will cease to trade at the store, Selling is a delicate Operation and requires the most careful regard for everything that will tend to interfere with a sale. Not only must the right words be used, but they must be spoken in the right tone of voice. J. E. Bullard. ——_>~-~-__ Recent Business News From Ohio. Massillon—The U. S. District Court at Cleveland has entered an order dis- missing the involuntary bankruptcy proceedings filed against Hansen & Kratz, shoe dealers, Cleveland — Harry Berman, men’s furnishings and talicring, 1398 East Ninth street, has filed a voluntary petition in bankruptcy in the U. S. District Court here, listing liabilities of $4,544 and assets of $1,250. Defiance—Funeral services for Mose Kittner, formerly proprietor of a men’s clothing and furnishings store here, who died in Cleveland, were held at Defiance. Canton — Maurice W. Wendling, Massillon City Solicitor, has been named receiver following the filing in Common Pleas Court here of a peti- tion by the Fit All Dress Co.. Ine., of New York, asking that a receiver be appointed for the Ed F. Warth Co., women’s store, Massillon. Cleveland — There are twenty-six creditors listed in the schedules filed in the voluntary bankruptcy case of E. W. Roegge, merchant tailor. Those of $500 or more are: Lorain Street Sav- ings & Loan Co., $5,760: B. Melcher, $6,500; Lorain Street Savings & Trust Co., $1,500. Norwood—David Davis, retail men’s furnishings and shoes, 2317 ‘Highland avenue, has filed a voluntary petition in bankruptcy, listing assets of $750 and liabilities of $2,793, Cleveland—The Cleveland Provision Co., headed by H. A. Schanze, plans to erect a $200,000 packing p!ant here. Sandusky — Involuntary bankruptcy schedules, filed in the U. S. District Court at Toledo against ‘Samuel Love, men’s furnishings, show liabilities of % i sn oeeneramman 7 \ * | - ok » v OT eg ait ly pi 4 ‘ «as « + ¢ é s ‘ a e p 8 “s - > e ae “« ~~ « =e «~ F's — aie es \\ oo all “ € é . \. £7 e fe < _ ¢ > e am “« = « ‘ > ot Be October 22, 1930 MICHIGAN TRADESMAN 27 $31,321, all but $642 of which are repre- group together your most tempting WHOLESALE DRUG PRICE CURRENT — - — claims. foreign foods—your shelves are full of olumbus—Office Bros., Inc., retail them, if you'll glance about you—and oe a case ’C: M. Gibson, take these jaded appetites to all parts Pilces quoted ate _ based on market the day of issue. O ast Long street, was named re- : Acids otton Seed ---. 1 35@1 60 Benzoin Comp’d_ 24 ge . : , oe of the world. The Road to Rome, for no 6 en cee S00@S 46 Buchu iia a . oe in an action brought in Common example, is filled with inviting foods. Borie (Xtal) _.10 @ 20 nee See ‘ per 25 Cantharides -_. @2 52 a : : : fare ucalyptus ---.. 5@150 Capsicum -_-__.. ‘leas Gonrt here, has now reached the Parma offers marvelous cheese, olives ore = oo . Sg a Hemlock, pure-- 2 00@2 25 Catechu -______ $i rv U. 5. District Court here with a peti- from Arno and antipasti, or hors Muriatic ------- 34@ 8 Tune Eerie. : noes a Ginchovs wn------ @2 16 tion in bankruptcy. Office Bros, Inc., d’oeuvres packed in true Italian style. ae Se - g Bes Lard, extra 3 3501 He Cate @2 76 conducted a retail clothing store at 230 There is a real Italian dinner—a com- Sulphuric ------ 3%4@ 8 hoa ere joes - aoa ---~---- @2 04 North High street, and a store in plete meal packed in a Gusle cartons 2 79 8 Lavender Gar’n_ 1 25@150 Guaiac ___ 3) 28 Springfield. C. M. Gibson was con- It consists of uncooked spaghetti in a Ammonia Peace, ce Oe $3 wane: a $i 28 tinued as receiver by the U. S. Dis- pasteboard carton, which can be cooked Water, 26 deg.-. 07 @ 18 papers coe bbl. @ 86 har Colorless. @1 50 ‘si 5 ‘- ‘ e is ° D trict Court. The action in changing at home in nine minutes and served wee - = ah y 7 aced: raw, i“ aan o Kino oa et e to the Federal Court held up a 10 per fresh and steaming. The sauce, which Carbonate ------ 0 @ 25 pide artifil. eae 2 chad t ao @2 52 cent. dividend which was ordered by would otherwise take hours to prepare, Chloride (Gran.) 08 @ 18 Olive, pure _... 3 00@5 00 Gua. a t the Common Pleas Court. is in ¢: live, Malaga, Opium, Camp. —_ ee ee is packed in canned form ready to heat ealeane we. * io@sde “Onur Beoduwa gi “4 oledo—Oakwood Upholstery, Inc., at a moment’s notice, and there is a Copaiba -.-.---. 1 00@1 25 Olive, Malaga, Rhubarb -__--.__ @1 92 manufacturer of upholstered furniture, package of very authentic Italian Fir (Canada) -. 275@3 00 green -________ 2 85@3 25 i ; se : Fir (Oregon) -- | 65@100 Orange, Sweet 6 00@6 25 Paint has led a vo untary petition in bank- grated cheese included. Peru ------~---- 25@3 50 Origanum, pure_ @250 Lead a ruptcy in the U. S. District Court here, A hoe i Chu 11 Tolu ------------ 2 00@2 25 Origanum, com’! 1 00@1 20 Lead. phir ode -- 134 @14% list} i oi Si Ot Shae And there is China—an_ excellent Pennyroyal 3 25@3 50 Lead’ er dry 13% @14% ~ Yy Le = . < agers . i ; fe a s of $13,011 and liabilities pect cure. for weary appetites. Your Barks Pa gga ---- 4 50@4 75 Ochre, yew te a oe g Bige In tl : customers will delight in either the oe a 100 0 Rosemary Blows 1 25@1 50 Had Venta act re o ‘ ees A ualcs is ned z ° olumbus—In the case of the Wel ready prepared chop sueys and chow Sassafras Gee. 60c) @ 50 Sandelwood, EB. Red Venet’n Bar et ber Co., trading as the Golden Rule ate : aes Soap Cut (powd.) E -—----—- 12 50@12 75 = Putty : d a meins in cans. or in combining them to p roe Sassafras. true 200@2 25 Whiting, bbl... 5@ 8 Store, 88 North Hich street, a dividend ; ene 35¢e ------------- 20@ 30 Sassafras. true 200@2 25 Whiting, bbl. ___ @ 4% ae 1s. 8 1 ae suit their individual tastes from the pascal er arti’l 75@1 00 avhiting See 5%@10 ; ooh ine 7 4 et Pas we ordered paid by the various cans of noodles, bean sprouts, Berries Snemay ; ede s vn re -— 4 ae a =e 1S ee Court here. open water chestnuts, ete. There is even cae ees ] oo aa Sane 1 Ser a Msceillaneous = = cing oe out to creditors ice, ready-prepared as only the Chi- Juniper —--------_ 10@ 20 Turpentine, bbl. _ @ 50 ses ------ 57@ 75 which have been a owed up to about yese can prepare it, in cans. And, of Prickly Ash ------ @ 75 Witoc less 57@ 70 ‘Alum. powd. and = $100,000 in claims. Claims amounting ce gical ih a Jelicaci leat ground -.-..... 09@ 15 to $180,000 Co ; course, display with these delicacies re Ee eee 6 00@6 25 pienuth. “Samui oO ; made by the owners 0 int satan discs avogstiies toc "alleged eee your best ‘brands of tea. Licorice ---------- 60@ 75 ech 7. 9 ones 25 Boe xtal or 7oare contracts on leases were not allowed Don't forget Mexico—for there is a ie aes Worm Seal” ae 006 25 powdered ea : sw : : : : S === q Cantharides, po. 1 25 Other claims are still in process of ‘#?8 ihe pene sais cone soe : Flowers Menewo ce Ghul Calomel —-——.-_- 2 7302 32 litigation. Other dividends will prob- eek ee 3 hen ee | ee oa 8 Carmine” ee ime ml Cans of chili con carne, enchiladas, Chamomile Ged.) 30@ 40 Potasslum Cassia Buds __. ip ably be p , up to abou er amomile om. ; Ss ably be paid later, up to about 30 p Chamomile R @12% » eo 30@ 40 cent. on proven claims and tamales are ready prepared and ickromcie ae: io Chalk Br epared__ ua ee are delicious merely heated and served Gume Bromide ss 890 a Chloroform “ue és : f : oe . B i : Ch Display of Foreign Foods Is Catchy. ‘separately, or using the chili con ee Chiorate, gran'd- 210 28 Cocaine =<" 12 85@43 50 Seasons play strange pranks on even C@rne as a sauce for the tamales. Pack- ‘acacia, Sorts. 35@ 40 oe powd. 16@ 23 oS — --- 60@ 9 the best-behaved appetites. You may ges of rice may appropriately accom: Tie Gace on) 350 a Cymids 300 90 oe re aoe ~ ° Z “4° Ow oO oO apace nce ee aie renee = eat soups and roasts all winter with Pany the Mexican foods, for chili and Aloes (Cape Pow.) 25@ 35 ae pe a coe eee aa - perfect satisfaction; you may dote on Tice is another favorite native dish. ppesrin ena Pow.) aa a Prussiate, yellow 35@ 43 uae Sublm 2 25@2 30 eee ON ee ee Oo Prussi Tr cold cuts and salads, ices and cool — (ees =—=>---- > ve ue Gahaie 350 io" Cuttle se i 5 drinks throughout the summer—but On And Off. Gigiae CG Tee ee 6@ 15 when spring and fall come the cravings Marks—What a lot of style the Gusiee, pow’d ___ g a Roots Emery, y Sg nl 0° is of the inner man become fickle. You Browns are putting on. Kino, powdered-. @120 Alkanet _________ 30@ 35 a. Powdered @ 15 : “ ° d MECH @115 Blood, powdered 40@ psom Salts, bbls. @03% want something different. Parks—Yes and what a lot of credi- yeyrrn, powdered @125 Calamus _ - ooo = Epsom Salts, less 3%@ 10 So do your customers. Suppose you tors they are putting off. Opium, powd. 21 00@21 50 Elecampane, pwd. 20@ 30 a pomvared -.. @4 06 : Opium, gran. 21 00@21 50 Gentian, powd. 20@ 30 Tocmalcsheg, “nue Shellac, Orange 50@ 65 Ginger, African, Gantie 300 oo Shellac, White o6@, 70 powdered ____’_ 30@ 35 Glassware, less 55% Pecaccnth nO tear = Ginger, Jamaica. 60@ 65 Glassware, full case 60% r anth’ _—-— @2 35 Ginger. Jamaica, Glauber Salts, bbl. @02% urpentine --—-.- @ 30 powdered ___. 45@ 60 Glauber Salts less 04@ 10 9 Celina. pow. 5 00@5 50 Glue, Brown ____ 20@ 30 e Insecticides Licorice RE Ge we ee ' Arsenic qitesess 0s@ 20 pices, powd.__ 20@ 30 Glue, _white “grd. ‘Zo = ee ee, a Boke uewsoret. Sieg Gf Es ee ge ue Vitriol, less : reqa__ 40 CS ee Bordea. Mix Dry 12%@ 23 Rhubarb, powd. -_. @100 Iodine ____L 6 1397 00 Hainer’. wre a: See Hane. @ 50 ioeaoron eee 8 00@8 30 powdered ----.- 5 5 a, Hond. ead Ace Insect Powder_. 47144@ 60 ground -________ @1 10 ace = @1 7 : Lead Arsenate, Po. 13%@27 Sarsaparilla, Mexic. @ 69 Mace powdered_ @1 60 Th CG : N 77 ld S ] Y Y Hime and Sulphur ee ou Bhs Sees 3 40 mensves es -_ 7 00@8 00 a is Sy 23 quills, powdered Orphine _.._ 13 5 e Genuine No. 77 Gold Seal Yo-Yo pall draan ahah Bmore govat Og 82 RuPVoman — 33 . Dowd. _. . Dow. : Leaves 7 pit Pwhit vo a ie pper, ite, Tops—Price $2.00 Dozen. Buy them os a Seeds Pitch, "Burgundy, 20Q 5 Buchu, powdered @1 00 Anise --_.._______ @ 2% aoe Om Gal 12@ 15 i Sage, Bulk ______ 25@ 30 Anise, powdered 35@ 40 Rochelle Salts 2g% 2 by the dozen or gross—all same price Sage, %4 loose -- 40 Bird. 1s -..-—. 13@ 17 Saccharine --_"2 6062 46 . Sage, - powdered__ @ $5 Canary. 2: 12@ 18 Salt P rt ----- 2 60@2 75 Senna, Alex. ___ 50@ 75 Caraway, Po. 30 25@ 30 Seidlita Mixtare eu i 3 ‘ ; Senna, Tinn. pow. 30@ 385 Cardamon ______ 2 50@2 75 Soap, ao 30@ 40 We are Michigan Distributors. Send eS 20@ 2% Gorlander pow. 40 20@ 25 Soap, mott cast @ 25 a Heo 8 ae ea gs . aX --—-------- 8@ 15 Soap, white Castil orders to Promotion Dept., care of Almonds, Bitter, Menwick wi nen soe ogi 60 almonds, Baten, |?) Hemp. 3@ 1 Som Seatac ete fe artificial __. 3 00@3 25 jObelia, powd. -. @130 Soda, Sal Mustard, yello 1 al ------ 0244 08 Almonds, Sweet. . yellow 7@ 25 Spirits Campho true 22 1 50@1 80 foe black___ ae 25 Sulphur, roll —-__ Ps z Se oe 1 00@1 25 Quince ee 00@2 = nee a2 44@ 10 Amber, crude -- 75@1 00 §2badilla 80 Tartar Bmnetic -- 706 16 Amber, rectified 1 50@1 75 Tye oven ~~~ --—— 12@ 18 Turpentine, Ven. 5 ‘nies (8 2 00@2 25 pi es Poe 30@ 40 Vanilla Ex. ume a soee oo Bergamon ST ¢ 5007 o0 orm, Lavant _ 6 50@7 00 vente Ex. pure 2 25@2 50 ine & Perkins Drug C oo ee aveltine & Perkins [ruo Co. | “8 --------—- 3 00@3 25 Hazeltine er 1ns rug oO. Soap oe 1 55@1 80 Tinctures Webster Cigar Co. Brands ; ae . edar Leaf -_.-_ 00@2 25 Aconite __________ : Grand Rapids Michigan Manistee Citronella _... 100@1 20 Aloes ___...-~~ Ste Fcc eeerettes | _—____ 1 Cleves - 4 00@4 25 Asafoetida _---. @228 Webster Gadiliags ~~ 22 62 <= -- 75 00 Cocoanut ------ 27%@ 35 Arnica __________ @1650 Golden Weddi Cod Liver __---- 1 40200 Belladonna @144 ~—~Panat " Groton 2.3... 8 00@8 25 Benzoin -..._____ @233 Cc — =< ween e n-ne ommodore -........ 96 00 MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues —— SSS ADVANCED Holland Herring Pork DECLINED Beans and Peas Cheese AMMONIA Kaffe Hag, 12 1-lb. Strawberries Parsons, 64 oz. ______ 2 95 CARS ee 49 OND 2 4 25 Parsons, 32 oz. ______ c-> Al oak ok ck Not 3 00 Parsons, 18 oz. ______ 420 All Bran, 10 oz. ______ 270 Marcellus, No. 2 _____ 3 25 Parsons, 10 oz. ______ 270 All Bran, % oz. ___ 200 Pride of Mich. No. 2__ 3 75 Parsons. 6 oz. ______ 1 80 MICA 48, 1 Ib. os 2b 6 25 10 lb. pails, per doz. 9 40 15 lb. pails, per doz. 12 60 25 lb. pails, per doz. 19 15 25 lb. pails, per doz. 19 15« APPLE BUTTER Quaker, 24-21 oz., doz. 2 10 Quaker, 12-38 oz., doz. 2 35 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 10c, doz. -____- 95 Royal, 4 oz, doz. ____ 1 85 Royal, 6 oz., doz. _... 2 50 Royal, 1g oz., doz. -_ 4 95 Royal, 6 Ib. —_---_.. 40 Calumet, 4 oz., doz. 95 Calumet, 8 oz., doz. 1 85 Calumet, 16 oz., doz. 3 25 Calumet, 5 Ib., doz. 12 10 Calumet, 10 Ib., doz. 18 60 Rumford, 10c, per doz. 95 Rumford. 8 oz., doz. 1 85 Rum/‘ord, 12 oz., doz. 2 40 Rumford, 5 Ib.. doz. 12 50 K. C. Brand size, size, size, ic size, 1 10 lb. size, BLEACHER CLEANSER Clorox, 16 oz., 24s -- 3 85 Lizzie, 16 oz., 128 ---- 2 16 BLUING Am. Ball,36-1 oz.,cart. Quaker, 1% oz.. Non- freeze, dozen -_--.-. Boy Blue, 36s, per cs. Perfumed Bluing Lizette, 4 oz., Lizette, 4 oz., 1 Lizette, 10 oz., 12s -_ 1 30 Lizette, 10 oz., 24s _. 2 BEANS and PEAS 100 Ib. bag Brown Swedish Beans 9 00 Pinto Beans Red Kdney Beans White H’d P. Beans 6 75 Col. Lima Beans -__- 14 50 doz. doz. _._-- 6 75 1 00 Black Eye Beans —__ 16 00° Split Peas, Yellow _. 6 75 Split Peas, Green ___. 7 00 Scotch Peas ______-__ 5 50 BURNERS Queen Ann, No. 1 and Se ee See 1 36 White Flame, No. 1 and 2, doz. _______. 2 25 BOTTLE CAPS Obl. Lacquor, 1 gross pkg., per gross __.. 16 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes. No. 124 2 85 Pep. No. 224 ________ 2 70 Pep; No.- 202 2.0022 2 00 Krumbles, No. 424 ___ 2 70 ._Bran Flakes, No. 624 Bran Flakes. No. 602 Rice Krispies, 6 oz. _. 2 70 Rice Krispies, 1 oz. -- Post Brands. Grape-Nuts, 24s ______ Grape-Nuts, 100s ____ Instant Postum, No. 8 40 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 25 Post Toasties. 36s Post Toasties, 24s Post’s Bran, 24s Pills Bran, 12s ___---_ Roman Meal, 12-2 tb._ Cream Wheat, 18 ____ Cream Barley, 18 ---- Ralston Food, 18 ___- Maple Flakes, 24 --__ Rainbow Corn Fia., 36 silver Flake Oats, 18s Silver Flake Oats, 12s $0 lb. Jute Bulk Oats. ee Ralston New Oata, 24 2 76 Ralston New Oata, 12 2 70 Shred. Wheat Bis., 36s 3 85 4 rt oo 89 4 BO DO om 09 60 8 DD pp A tO Hm OT DD Ow ew on oe pt oe Shred. Wheat Bis., 72s 1 55 Triscult, 249 1 70 Wheatena, 18s __--..- 3 70 BROOMS Jewell, doz. ~--------- 5 25 Standard Parlor, 23 lb. 8 25 Fancy Parlor, 23 Ib.-- 9 25 fx. Fancy Parlor 25 lb. 9 75 Ex. Fey. Parlor 26 Ib. 10 00 Woy 2 a 15 Whisk, No. 3 ~-------- 3 75 BRUSHES Scrub Solid Back, 8 in. --. 1 50 Solid Back, 1 in. ---- 1 75 Pointed Ends -------- 1 25 Stove Shaker... a No. oe 2 _ 2 00 Peerless 2 60 Shoe No. 4-0 2 25 No: 2-0 3 00 BUTTER COLOR Dandelion —-.---------- 2 85 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. ~---. 12. Paraffine, 6s ~-------- 14% Paraffine, 128 ------- 14% Wiking 40 Tudor, 6s. per box -- 30 CANNED FRUITS Hart Brand Apples No. 10 2 5 75 Blackberries No: 2 3 75 Pride of Michigan ---- 3 25 Cherries Mich. red, No. 10 ----11 75 Red, No. 10 12 25 Meg, 2005) 2 oo 4 15 Pride of Mich. No. 2_- 3 55 Marcellus Red 3 Special Fie... .___. Whole White -____-_-- 3 10 Gooseberries NO 0 eee 8 00 Pears 19 of, Glass 2s 5 65 Pride of Mich. No. 2% 4 20 Plums Grand Duke, No. 2%_. 3 25 Yellow Eggs No. 2%_- 3 25 Black Raspberries Nae 2. 3 75 Pride of Mich. No. 2__ 3 25 Pride of Mich. No. 1__ 2 35 Red Raspberries 2 3 NO: 2 25 Me 8 a 3°95 Marcellus, No. 2 __ __ 2 75 Pride of Mich. No. 2_- 4 25 CANNED FISH Clam Ch’'der, 10% oz. 1 35 Clam Chowder, No. 2_ 2 75 Clams, Steamed. No. 1 3 00 Clams, Minced, No. Ye 2 25 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 oz._ 2 50 Chicken Haddie, No. 1 2 75 Fish Flakes, small __ | 33 Cod Fish Cake, 10 oz. 1 35 Cove Oysers. 5 oz. __ 1 75 Lobster, No. \%, Star 2 90 shtimp, 1, wet... 215 Sard’s, % Oil, Key __ 6 iv Sard's, 44 Oil, Key __ 5 00 Sardines, % Oil. k'lesa 4 75 Salmon, Red Alaska__ 3 75 Salmon. Med. Alaska 2 85 Salmon, Pink, Alaska 1 35 Sardines, Im. \, ea. 10@22 Sardines, Im., » ea. Sardines, Cal. __ 1 35@2 25 Tuna, %, Curtis, doz. 3 60 Tuna, 4s, Curtis, doz. 2 20 Tuna, % Blue Fin __ 2 25 Tuna. 1s, Curtis. doz. 7 00 CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, No 1, Corned __ Beef No. 1, Roast _ Beef, 2 oz., Qua., all, Beef, 3% oz. qua. sil. Beef, 5 oz., Am. Sliced Beef, No. 1, B’nut, sli. Beefsteak & Onions, s bt C9 Wm CO IS pet CO NO oe OD Chili Con Car., 1s ___ 1 35 Deviled Ham, \%s ____ 1 60 Deviled Ham, %s ____ 2 85 Hamburg Steak & Onions, No. 1 ______ 3 15 Potted Beef, 4 oz. ____ 1 10 Potted Meat, \% Libby 62 Potted Meat, % Libby 90 Potted Meat, % Qua. & Potted Ham. Gen. \% 1 46 Vienna Saus. No. % 1 35 Vienna Sausage, Qua. 90 Veal Loaf, Medium __ 2 26 Baked Beans Campbells _________ 1 05 Quaker, 16 oz. _.__._ ss && Fremont, No. 2 ______ 1 Za Snider, No. 1 ________ 1 10 Snider, No. 2 ________ 1 25 Van Camp. small _____— 9 Van Camp, med. CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 85 60 NG..40; Bamece 2. 5 Lima Beans Little Dot, No. 2 ___ 3 10 Little Quaker, No. 10_14 00 Little Quaker, No. 1__ 1 95 Baby, No. 2 2 80 Baby, No.1 _.. 1 95 Pride of Mich. No. 1__ 1 65 Marcellus, No. 10 ____ 8 75 ong Kidney Beans No. 6 50 Mee 2 3 70 Oe i 30 PO 90 String Beans Little Dot, No. 2 ____ 3 30 Little Dot, No. 1 ____ 2 50 Little Quaker, No. 1__ 2 00 Little Quaker, No. 2__ 2 90 Choice Whole, No. 10.12 75 Choice Whole, No. 2__ 2 50 Choice Whole, No. 1__ 1 80 Cait NO. 16 Ss 10 50 SUL ia. 2 2 10 Cut Ne. te 1 60 Pride of Mich. No. 2__ 1 75 Marcellus, No. 2 ____ 1 50 Marcellus, No. 10 a Sone ‘Wax Beans Litlet Dot, No. 2 ___ 2 75 Little Dot, No. 1 nn Little Quaker, No. 2__ 2 65 Little Quaker, No. 11 90 Choice Whole, No. 10_12 50 Choice Whole, No. 2__ 2 50 Choice Whol, No, 1__ 1 75 Cut, Np, 3) 10 50 CHEWING GUM Out, Nb. 2 20 215 A Black Jack ____ 65 Gut. No.3.) 145 Adams Bloodberry ____ td Pride of Michigan _. 175 Adams Dentyne ______ 65 Marcellus Cut, No. 10. 8 25 Adams Calif. Fruit. _. 65 Adams Sen Sen ______ 65 Beets Beeman’s Pepsin ______ 65 Small, No. 2% ______ 3 00 Beechnut Wintergreen_ Etxra Small, No. 2 __ 3 00 Beechnut Peppermint_. Fancy Small No. 2 __ 250 Beechnut Spearmint __ _ Pride of Michigan __ 2 25 Doublemint —-___________ 65 Marcellus Cut, No. 10_ 6 75 Peppermint, Wrigleys __ 65 Marcel. Whole, No. 2% 185 Spearmint, Wrigleys __ 65 auey Writ 65 Carrots a P-K ------._- e Diced, No. 2 _______ ~_ 1 40 T aie 65 Diced, No. 10 ________ -— ch lovnpieerranigiermsan, ; Corn Golden Ban., No. 3__ 3 60 Golden Ban., No. 2__ 2 00 Golden Ban., No. 10_10 75 Little Dot, No. 2 ____ Little Quaker, No. 2_ Little Quaker, No. 1_ Country, Gen., No. 1__ Country Gen. No. 2__ Pride of Mich., No. 5_ Pride of Mich., No. 2_ Pride of Mich., No. 1_ Marcellus, No. 5 Marcellus, No. 2 Marcellus, No. 1 Pt Peat peek Feat AB et feat O71 ED et pe feet ft a1 ec Fancy Crosby, No. 2._ 1 80 Fancy Crosby, No. 1__ 1 45 Peas Little Dot, No. 2 ____ 2 60 Little Dot, No. 1 ____ 1 80 Little Quaker, No. 10 12 00 Little Quaker, No. 2__ 2 40 Little Quaker, No. 1__ 1 65 Sifted E. June, No. 10_10 00 Sifted E. June, No. 5__ 5 75- Sifted E. June, No. 2__ 1 90 Sifted E. June, No. 1__ 1 40 Belle of Hart, No. 2__ 1 90 Pride of Mich., No. 10_ 9 Pride of Mich., No. 2__ 1 Gilman E. June, No. 2 1 40 Marcel., BE. June, No. 2 1 Marcel., E. June, No.5 4 Marcel., E. Ju., No. 10 7 Templar E. J., No. 2 1 32% Templar E. Ju... No. 10 7 00 Pumpkin NO; 30 ee 5 50 WG, 2 1 80 NO. 2 1 45 Marcellus, No. 10 ____ 4 50 Marcellus, No. 2% ___ 1 40 Marcellus No. 2 _____ 1 15 Sauerkraut . 2% — Squash Boston, No. 3 ______ 1 80 Succotash Golden Bantum, No. 2 2 75 Little Dot, No. 2 ____ 2 55 Little Quaker ________ 2 40 Pride of Michigan _.__ 2 15 Tomatoes PaO. AQ es ee © 6 25 NO: Bae ee 2 25 MNO Bea a 1 6a Pride of Mich., No. 2% 2 25 Pride of Mich., No. 2__ 1 50 CATSUP, Beech-Nut, small ____. 1 60 Beech-Nut, large ____ 2 40 uily of Valley, 14 oz.__ 2 26 Lily of Valley, % pint 1 65 mniders, 8 oz. 2: 1 55 Sniders, 16 oz. ______ 2 35 Quaker, 10 oz. ______ 1 35 Quaker, 14 oz. ______ 1 80 Quaker, Gallon Glass 12 00 Quaker, Gallon Tin __ 7 25 CHILI SAUCE Snider, 16 oz. ________ 3 15 Snider, 8 oz. _________ 2 20 Lilly Valley, 8 oz. __ 2 25 Lilly Valley, 14 oz. __ 3 25 OYSTER COCKTAIL 3 Sniders, 16 oz. ______ 15 Sniders, 8 oz. ______ 2 20 CHEESE Roquefort __.___________ 62 Pimento, small tins__ 1 65 Wisconsin Daisy _______ 22 Wisconsin Flat _____ ss 99 New York June ______ 34 Ra SACO 40 OTE 23 Michigan Flats ___.___ 22 Michigan Daisies _____ 22 Wisconsin Longhorn ___ 22 Imported Leyden ______ 2d 1 Ib. Limburger _______ 30 Imported Swiss _______ 5R Kraft Pimento Loaf __ 29 Kraft American Loaf __ 27 Kraft Brick boaf 27 Kraft Swiss Loaf ____ 35 Kraft Old Eng. Loaf__ 46 Kraft, Pimento, % Ib. 2 25 Kraft, American. % Ib. 2 25 Kraft Brick, % Ib. __ 2 25 Kraft Limburger.¥% Ib. 2? 25 Kraft Swiss, % Ib. __ 2 35 Droste’s Dutch, 1 lb... 8 50 Droste’s Dutch, % Ib. 4 wu Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 Ib. 60 Checolate Apples .... 4 50 Pastelles, No. 1 ____ 12 60 Pastelles, % Ib. ______ 6 60 Pains De Cafe _______ 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles ______ 215 1 lb. Rose Tin Bon SS ott ner aD 18 00 ons 7 oz. Rose Tin Bon Bone 2 9 00 13 oz. Creme De Cara- Wee 13 20 12 oz. Rosaces -______ 10 80 % lb. Rosaces —___---_ 7 80 % ib. Pastelles ______ 3 40 Langres De Chats _._ 4 80 CHOCOLATE Baker, Caracas, ¥%s —_-. 37 Baker, Caracas, 4s ____ 35 SLOTHES LINE Femp, 50 ft. __. 2 00@2 25 Twisted Cotton, SD tt. 3 50@4 00 Braided, 50 ft. 2 25 Sasn Cord of 2 50@2 75 COFFEE ROASTED Blodgett-Beckley Co. Old Master Lee & Cady 1 Ib. Package Melrose Liberty —__ BUTE 1 ge opea i oaatieee SNES Nedrow Morton House Reno imperial Majestic. 2 33 Boston Breakf't Blend 27% McLaughlin’s Kept-Fresh Coffee Extracts M. Y., per 100 ______ 12 Frank's 50 pkgs. __ 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. 7 Eagle, 4 doz. MILK COMPOUND Hebe, Tall, 4 doz. ___ 4 5u Hebe. Baby, 8 doz. __ 4 4! Carolene. Tall, 4 doz. 3 380 Carolene, Raby _____- 3 50 EVAPORATED MILK Page, Tan 410 S66, Banyo. 4 00 Quaker, Tall, 4 doz.__ 3 75 3 Quaker, Baby, 2 doz. 3 Quaker, Gallon, % doz. 3 Carnation, Tall, 4 doz. 4 Carnation, Baby, 8 dz. 4 10 Oatman’s Dundee, Tall 4 Oatman’s D’dee. Baby 4 Every Day, Tall 4 i Every Day, Baby -.._ 4 15 October 22, 1930 Pet, Tani 4 20 Pet, Baby, 8 oz. ____ 4 10 Borden’s Tall ________ 4 20 Borden’s Baby _______ 4 10 CIGARS Airédaie =. 35 00 Havana Sweets _____ 35 OF Hemeter Champion __38 50 Canadian Club ______ 5D Kobert Emmett _.__ 75 00 Tom Moore Monarch 75 vv Webster Cadillac ____ 75 ou Webster Astor Foil__ 75 00 Webster Knickbocker 95 0¢ Webster Albany Foil 95 ut Bering Apollos ______ 95 00 Rering Palmitas __ 115 00 Bering Diplomatica 115 04 Bering Delioses ____ 120 00 Bering Favorita ____ 135 00 Bering Albas ____ _ 1506 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 0( Big Stick, 20 lb. case 18 Horehound Stick, 66 _. 18 Mixed Candy Kindergarten ____.___ 1 DiGAOr fe ié French Creams ________ 15 Paris Creams _...... 16 Grecere 11 Fancy Mixture ____.._. 17 Fancy Chocolates 5 lb. boxes Bittersweets, Ass’ted 1 75 Milk Chocolate A A 1 75 Nibble Sticks 2. aa 2 40 Chocolate Nut Rolls — 1 85 Magnolia Choc ____._ 1 25 Bon Ton Choc. ______ 1 50 Gum Drops Pails ASBG oe o- 16 Champion Gums _____. 16 Challenge Gums ______ 14 Jelly Strings —........° 18 Lozenges Falis A. A. Pep. Lozenges __ 15 A. A. Pink Lozenges .. 15 A. A. Choc, Motto Hearts ___.___. 19 Malted Milk Lozenges __ 2) Hard Goods Lemon Drops ....-..... 19 O, F. Horehound dps.__ lo Anise Squares ____..__ 1s Peanut Squares ____.__ 17 Cough Drops Bxs Putnam's 1 35 simith Bros 2. 1 45 UGC 1 45 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 86 4 oz. pkg., 488, case 3 40 Specialties Pineapple Fudge ______ 18 Italian Bon Bons __.___ li Banquet Cream Mints. 23 Silver King M.Mallows 1 15 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 2 &@ 100 Economic grade 4 60 500 Economic grade 20 v0 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 Ib. boxes _.. ne, v / aii October 22, 1930 Hominy Pearl, 100 lb. sacks __ Macaroni Mueiler’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Elbow, 20 lb. __---- 6% @8 Kigg Noodle, 10 lbs. __ 14 Pearl Barley OO00 oe 7 00 Barley Grits --__----_ 5 00 Chester: 22 3 75 Sage Mast India 22.20 10 Tapioca Pearl. 100 lb. sacks __ 09 Minute, 8 oz., 5 doz. 4 U5 Dromedary Instant _. 3 50 Jiffy Punch +-doz. Carton _-... 3: 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands Lily White —____ Sees Harvest Queen ________ Yes Ma’am Graham, SOR So 2 20 Lee & Cady Brands American Eagle ____ Home Baker ______-_. FRUIT CANS Mason F. O. B. Grand Rapids t halt pint 50 ONG Pint 2 cto One Gaart. ooo w oe. f: 9 16 Half cation 22 12 15 idéal Glass Top FROST: ORE oe 9 vt One: pint: 6200 9 50 One quart. 2.2. Li Flat’ gallon 2 2-3 15 40 “GELATINE Jell-O, 3 doz. -____._- 85 Minute, 2 dow... 2 4 05 Plymouth, White -_.. 1 55 Quaker, 3 doz. 2+. 2°25 SURESET PRODUCTS Made in Grand Rapids Sureset Gelatin Des- wert. 4°d02. 2s. 3 20 JELLY AND PRESERVES Pure, 30 lb. pails -___ 3 30 Imitation, 30 lb. pails 1 85 Pure, 6 oz., Asst., doz. 9U Pure Pres., 16 0z., dz. 2 40 JELLY GLASSES 8 oz.. per doz. ____.__- OLEOMARGARINE Van Westenbrugge Brands MATCHES Diamond, 144 box 4 Searchlight, 144 box_. 4 25 unio Ked Label, 144 bx 4 au Unio Blue Tip, 144 box 5 vv Ohio Blue Tip. 720-ic 4 00 *Reliable, 144 _.------ 3 15 *Federal, 144 --_----- 3 95 Safety Matches Quaker. 6 gro. case__- 4 25 NUTS—Whole Almonds, Tarragona_. 21 Brail, Large -.-------- 23 Fancy Mixed -------- 22 Filberts, Sicily ------ 20 Peanuts, Vir. Roasted 11 Peanuts, Jumbo, std. 13 Pecans, 3, star ------ 25 Pecans, Jumbo ------ 40 Pecans, Mammoth -_ 50 Walnuts, Cal. ---_. 27@29 GRR OROSY er vi Salted Peanuts Fancy, No. 1 ___----__ 14 Shelled Almonds Salted --_----- 95 Peanuts, Spanish 125 3b. bags 2.0 12 Bubberts) 225227 32 Peeans ‘Salted —..<__-_- 87 Wainut urdo. 3 67 MINCE MEAT None Such, 4 doz. ___ 6 47 Quaker, 3 doz. case __ 3 50 Libby. Kegs, wet, lb. 22 OLIVES 4 oz. Jar, Plain, doz. 10 oz. Jar, Plain, doz. 14 oz. Jar, Plain, doz Pint Jars, Plain, doz. Quart Jars, Plain, doz. 1 Gal. Glass Jugs, Pla. 5 Gal. Kegs, each ___- 3% oz. Jar, Stuff., doz. 6 oz. Jar, Stuffed. doz. 9% oz. Jar, Stuff., doz. wrt Ie op mph > > 1 Gal. Jugs, Stuff., dz. 2 70 PARIS GREEN eg Oe eee eee 34 | fe eS a ee 32 78 ane Ge oe 30 Bel Car-Mo Brand 2400 ID bins oe 4 35 8 oz., 2 doz. in case -_ 2 65 AB AD? Dass on ib. Pee: Wo PETROLEUM PRODUCTS From Tank Wagon Red Crown Gasoline .. 19.7 Red Crown Ethyl ---- 22.7 Solite Gasoline 22.7 in tron Barrels Perfection Kerosine —_ 14.6 Gas Machine Gasoline 38.1 Vv. M. & P. Naphtha__ 18.8 iSO-VIS MOTOR OILS In tron Barrels ieee i es ee WZ! Medium 2225002222. 77.1 Rigayy 22 oe TE Bx. Meavy 22222 0..2 CGA olarine tron Barrels Bilge oe 65.1 Medium: (22 65.1 FrGAVY. 265 65.1 Special heavy __- .-_- 65.1 Extra heavy ....--.._ 65.1 Polarine: 9": oe 65.1 Tranmission Oil _____ 65.1 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 30 Parowax, 100 Ib. -_.. 8.3 Parowax, 40, 1 Ib. —. 8.55 Parowax, 20, 1 Ib. __ 8.8 Semdac, 12 pt. cans 3 00 Semdac, 12 at. cans 5 00 PICKLES Medium Sour 5 gallon, 400 count -_ 4 75 Sweet Small 16 Gallon, 2250 ~----- 27 00 5 Gallon, 780 __----_- 9 75. Dil) Pickies Gal. 40 to Tin, doz.__ 10 25 No. 2% Tins ~-------- 2 25 32 oz. Glass Picked__ 2 80 32 oz, Glass Thrown 2 49 MICHIGAN TRADESMAN Dit Pickles Bulk 2 al., 200 16 Gal., 650 ~-.--_-___ 11 25 45 Gal, 1300 -------- 30 00 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe. per doz. 2 65 Torpedo, per doz. ---. 2 50 POTASH Babbitt’s, 2 doz. --.. 2 75 FRESH MEATS Beef © Top Steers & Heif. -_-. 21 Good St’rs & H’f. 15%@19 Med. Steers & Heif. -_ 16 Com. Steers & Heif. __ 15 Veal Op oa Ee 19 GOOG es 15 Medium = 22 12 Lamb Spring: Lamb. 0 19 QO) ae 17 DECOR) <2 ie 14 POOR 25. a ee 11 Mutton Good. 220 12 Wedtum (20 22 11 OOT a 10 Por SuOiy, - Med: 24 utes 20 SNOUIGEerS . oo 16 SDAPOUIDS a 15 Neck bones —~__...____ or Trimmmes: 225 16 PROVISIONS Barreled Pork Clear Back __ 25 00@28 00 Short Cut Clear26 00@29 00 Dry Salt Meats DS Bellies __ 18-20@18-17 Lard Pure in tierces ___. 13% 60 Ib. tubs ___.advance 4 50 lb. tubs ____advance 20 lb. pails __..advance % 10 lb. pails ___advance % 5 Ib. pails _.___advance 1 3 lb. pails ___advance 1 Compound tierces -___ 11% Compound, tubs _____ 12 Suasages BOlo@na 2350s 16 PAGE (as 1A Hramifont, 26 es 20 POR 2 Oe a 31 Meal 220 ee i9 Tongue, Jellied ________ 35 Headcheese __________ 18 Smoked Meats Hams, Cer. 14-16 Ib. @26 Hams, Cert., Skinned GSES Ib, fea es 25 Ham, dried beet © Knyekies: 625. @38 California Hams 3 ee 17% Picnic Boiled * Hams -.__-___ 20 @25 Boiled Hams _______ @39 Minced Hams ~______ @18 Bacon 4/6 Cert. 24 @31 Beef Boneless, rump 28 00@36 00 Rump, new __ 29 00@35 00 Liver RICE Fancy Blue Rose ____ 5.65 Maney: Head 2 07 RUSKS Dutch Tea Rusk Co. Brand. 36 rolls, per case ____ 4 25 13 rolls, per case ____ 2 25 12 rolls, per case ____ 1 50 12 cartons, per case __ 1 70 18 cartons, per case __ 2 55 36 cartons, per case __ 5 00 SALERATUS Arm and Hammer __ 8 75 SAL SODA Granulared, 60 Ibs. cs. 1 35 Granulated, 18-2% Ib. packages ___________ 1 60 COD FISH Middles Tablets, % lb. Pure __ 19% COS 2 ee 1 40 Wood boxes, Pure __ 30 Whole Cod -....--.-- 1% HERRING Holland Herring Mixed, Kegs L Mixed, half bbls. -__-_ 11 Mixed, bbls. 22 Milkers, Kegs iL Milkers, half bbls. __ 12 Milkers, bbls. 24 Lake Herring % Bbl, 100 lbs. -_.. 6 50 Mackeral Tubs, 60 Count, fy. fat 6 00 Pails, 10 lb. Fancy fat 1 50 White Fish Med. Fanev. 100 Ib. 128 an Milkers, bbls. -..-. 18 50 K K K K Norway —_. 19 5u Sie patie 20 2 1 40 Cut Lunch 50 1 Boned, 10 lb. boxes __ 16 SHOE BLACKENING 2 in 1, Paste, doz. -.. 1 35 E. Z. Combination, dz. 1 35 Dri-Foot, doz. -_... 2 00 Bixbys, Dozz. 2... 1 35 Shinola, doz. —-__--__ 90 STOVE POLISH Blackne, per doz. —_ Black Silk Liquid, dz. Black Silk Paste, doz. Enameline Paste, doz. Enameline Liquid, dz. E. Z. Liquid, per doz. Radium, per doz. ____ Rising Sun, per doz. 654 Stove Enamel, dz. RM NRE RRR Re ow o Vulcanol, No. 5, doz. 95 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. _.___ 3 00 SALT Colonial, 24, 2 Ib. _-.. 80 Solonial, 30-14% -_____ 05 Colonial, lodized, 24-2 1 bu Med. No. 1 Bbls. -... 2 85 Med. No. 1, 100 lb. bk. Ya Farmer Spec., 70 lb. 95 Packers Meat, 50 Ib. 57 Crushed Rock for ice cream, 100 Ib., each 85 Butter Salt, 280 lb. bbl.4 24 Block, 50 Ib. 4 Baker Salt, 280 Ib. bbl. 4 19 14, 10 Ib., per bale ___ 2 45 50, 3 lb., per bal 28 bl. bags, Table _.._ 4a Old Hickory, Smoked, 6-10 lb. Free Run’g, 32 26 oz. 2 40 Five case lots 2 30 lodized, 32, 26 oz. _. 2 40 Five case lots -_-_-- 2 30 BORAX Twenty Mule Team 24, 1 Ib. packages —__ 3 35 48, 10 oz. packages __ 4 40 96, % oz. packages __ 4 bu CLEANSERS 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 188, box 1 90 Ron Ami Cake, 188 --1 62% INO ose 85 Climaline, 4 doz. ---~ 4 20 Grandma, 100, 5c ---- 3 50 Grandma, 24 Large -- 3 50 Gold Dust, 100s ------ 4 00 . Gold Dust, 12 Large 3 20 Golden Rod, 24 4 La France Laun., 4 dz. 3 Old Dutch Clean, 4 dz. 3 40. Octagon, 96s 3 Rinso, 40s Rinso, 24s Rub No More, 100, 10 OF ee Rub No More, 20 Lg. 4 vu Spotless Cleanser, 48, 20 OR. oe 3 85 Sani Flush, 1 doz. __ 2 25 Sapolio, 3 doz. -----_ 3 15 Soapine, 100, 12 oz. ~ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 12 Large -. 2 65 Speedee, 3 doz. —-_-_-- 7 20 Sunbrite, 50s -_------ 2 10 Wyandote, 48 ______-- 4 75 Wyandot Deterg’s, 24s 2 75 SOAP Am. Family, 100 box 6 16 Crystal White, 100 __ 3 Bie Jack. 608,25 4 Fels Nantha, 109 box 5 Flake White, 10 box 8 Grdma White Na. 10s 3 75 Jan Rose, 100 box ___. 7 Wairy. 100. Hox ....2 4 Palm Olive, 144 box 9 Lava, 100 box ________ Octagon, Pummo, Sweetheart, 100 box __ Grandpa Tar, 50 sm. Grandpa Tar, 50 Ige. Trilby Soan, 100. 10c Williams Barber Bar, 9s 59 Williams Mug, per doz. 48 DQ Wood Pp 1s cod o SPICES Whole Spices Allspice, Jamaica ___. @40 Cloves, Zanzibar ._.. @50 Cassia, Canton . Cassia, 5e pkg., dos. @40 Ginger, Africa Sos i Ginger, Cochi1 i aes Mace. Penang = _____ 1 329 ‘Mixed, ‘No. Yo @32 Mixed, 5c nkes., doz. @45 Nutmegs, 70@90 _____ @59 Nutmees. 105-110 @ha Pepper, Bltek «6.25 41 Pure Ground in Bulk Allspice, Jamaica __.. @40 Cloves, Zanzibar ___. @53 Cassia. Canten ______ MR Ginger, Corkin: 222... @33 MUSES: (25 @3%. Mace, Penane _______ 1 20 Pepper, Black Ze oe INDtMeGRS) oe oe @43 Penper, White ________ @57 Peprer, Cavenne __.. @4r Panrika. Snanish ____ @45 Seasoning Chili Powder, 15c ____ 1 35 Celery Salt, 2 oz. ____ 95 Sage 2 os) 2s. 80 @nton: Salt. 2. 1 35 Garlic: jo 1 35 Ponelty, 3% oz. ____ 3 25 Kitchen Bouquet ____ 4 50 Laurel Leaves ______ 20 Marjoram. 1 02. ____. 9° Savory, 7) of. 22. os. 90 Thyme. 7 075 202.1 90 Tumeric, 2% oz. .-.- 90 STARCH Corn Kingsford, 40 Ibs. _. 11% Powdered, bags ____ 4 50 Argo, 48, 1 Ib. pkgs. 3 60 Cream, 48-10 5.2 4 80 Quaker, 40-1 2 =. 07% Gloss Argo, 48, 1 lb. pkgs. 3 60 Argo, 12, 3 Ib. pkgs. 2 62 Argo, 8 5 lb pkgs. __ 2 97 Silver Gloss, .8, ls __ 11% Elastic, 64 pkgs. .___ 5 35 TEIPGE, >) 4860 te en 3 30 Tiger. 50 Ibs. 22 = 06 SYRUP Corn Blue Karo, No. 1% __ 2 77 Blue Karo, No.'5, 1 dz. 3 91 Blue Karo, No. 10 __ 37 Red Karo, No. 1% __ 3 05 Red Karo, No. 5, 1 dz. 4 29 Red Karo, No. 10 __ 4 09 Imit. Maple Flavor Orange, No. 1%, 2 dz. 3 25 Orange, No. 5, 1 doz. 4 99 Maple and Cane Kanuck, per gal. ____ 1 50 Kanuck, 5 gal. can __ 6 56 Maple Michigan, per gal. __ 2 75 Welchs, per gal. _._. 3 25 COOKING OIL Mazola Pints, 2 doz. <5 o5 6 75 Quarts, 1 doz. -_--_- 6 25 Half Gallons, 1 doz. ~ 11 76 Gallons, % doz. ---. 11 30 29 TABLE SAUCES Lea & Perrin, large_. 6 00 Lea & Perrin, small_. 3 35 Pepper 2 1 60 Royal Mint —--------- 2 40 YTobasco, Z 0Z. ~-----~- 4 25 Sho You, 9 oz., doz... 2 25 A-ky large 2225225 475 An) siete oe 3 15 Caper, 2 602. 3 30 TEA Blodgett-Beckley Co. Royal Garden, % Ib... 15 Royal Garden, % Ib. _. 77 Japan Medium <.____.... ~r- 36@35 Choice: 2s 37@52 Maney 322 52@61 No. t Nibbe 22 64 1 lb. pkg. Sifting _.___. 14 Gunpowder Choice 222 40 Naney oo es 47 Ceyton Pekoe, medium ________ 57 English Breakfast Congou, medium _______ 2 Congou, Choice ____ 35@36 Congou, Fancy ____ 42@43 Oolong Medium 2 oo 39 Choice: 2. ee 45 Wancy 22 oe 50 TWINE Coton, 3 ply cone 2 46 Cotton, 3 ply Balls sou. 4g Wool, G ply 2s = ¥E VINEGAR Cider, 40 Grain ________ 22 White Wine, 80 grain. 94 White Wine, 40 grain__ 19 WICKING No. 0. per gross ______ 86 No. 1, per gross _____ 1 25 No. 2, per gross _____ 1 50 No. 3. per gross oo ee Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 on Rayo, per doz. ___ 75 WOODENWARE Baskets Bushels, narrow band. wire handles ______ 1 75 Bushels, narrow band, wood handles ______ 1 80 Market, dron handle.. 90 Market, single han@l ¥ Market, . a extra =. Fan Splint, larce -. 9 7) 8 50 Splint. medium __ ___ 7 FA Splint. small 2. 7 3 | 6 5A Churns Barrel, 5 gal.. each - 2 49 Barrel, 10 gal.. each__ 2 55 3 to 6 gal., per gal. __ 14 Pails 10 at. Calvanized <2. 266 12 at. Galvanized as 2 S85 14 at. Galvanized ____ 3 10 12 at. Flaringe Gal. Jr. 5 on 10 at. Tin Dairy _____ 4 00 Traps Mouse, Wood, 4 holes_ 50 Mouse, wood. 6 holes_ 70 Mouse, tin, 5 holes __ @f Rat, wood 2208 1 40 Rat. spring 20 1 94 Mouse, spring ________ 30 Tubs large Galvanized ee | Medium Galvanized __ 7 75 Small Galvanized ___ 6 7K Washboards Banner, Glohe ee Se ey Brass, single ____ 6 25 Glass. single __ 6 Double Peerless ______ R 5¢ Single Peerless ____ 7 5¢ Northern Queen ______ 5% Universal cca er ie Oi : Wood Bowls 13 in. Butter 2°. 5 00 tS in. Butter 2 9 00 EC in, Butter 222 7 18 00 19 i Butter 2 25 06 WRAPPING PAPER Fibre, Manila, whit No 1 Fibre . a eo Eee 06 Butchers DF ____ y Kraft Be Se ee ve Kraft Stripe 09% YEAST CAKE Magic, 3 doz _____ 2 70 Sunlight, 3 doz. ______ 2 70 Sunlight, 1% doz. ___ 1 35 Teast Foam, 8 doz. a5 2-76 Jeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 30 a a ee wn tenn ot pl inte aca aa pieinennthecanttnn enti bees er 0 ik a pet ranean re lets MICHIGAN TRADESMAN October 22, 1930 When Selling Regains Its Courage Is our vaunted American selling only a fair- weather phenomenon? Has it no stamina? Does it cave in, crumple up and take the count at the first blow? It would seem so. For years the world has watched with amazement, not unmixed with envy, the selling forces of America in action. We have modest- ly acknowledged the applause. We knew we were good. And we were. American selling was hard- hitting, tireless, resourceful, enthusiasticc. It not only created demands but it helped buyers to find the means to satisfy those demands. It raised standards of living overnight, and in the joy of accomplishment it sang as it worked. Came the stock-market squall of last Octo- ber. Hesistation. Overcaution. Pessimism. Fear. Rumors of failures and panic. The spirit of Buying depressed. Did Selling roll up its sleeves and eagerly welcome a trial of its strength and resource- fulness? It did not. It joined the mulligrub- bers. It crowded the wailers at the wailing wall. It acted like a tired old man after a long walk on a sultry day. What a pitiable spectacle of America’s strong man lugubriously repeating hackneyed alibis. “Overproduction,” was a favorite one. But overproduction became a fact only as un- derconsumption out-generaled Selling. And on its own field, for it had cracked the hard nut of underconsumption many a time. But Selling gave up. Too fat to fight. It said, ‘Nobody to buy; nothing to buy it with.” Shortly before, millions were eager for more and better food, warmer clothing, more com- fortable shelter; millions desired greater con- veniences; millions yearned for the luxuries of travel, art, music, books. They were willing to work hard and exchange their labor and services for those things. Yet selling accepted the strange story that overnight millions lost their desires, that a miracle had happened and human nature had undergone a_ remarkable change. Nor were “the consumers broke.” The record since then belies that assumption. No; “‘selling’’ false rumors and calamity put us in the hospital. The real selling forces of the Nation lost heart and nerve. Some openly joined the enemy. Others lent aid and comfort by disloyal inactivity. “It's a great time to call upon sales and advertising managers,”’ said a business man to me the other day. ‘They'll sit back and listen to you for two hours. A year ago you got a five-minute appointment for three weeks from Thursday. Too busy, selling. But to-day, nothing doing, and nothing to do. All the time in the world.” There probably was never a time in recent history when selling was at such a low ebb in the United States. To the everlasting credit of American Sell- ing there are a few who have kept the faith, who have relished a stout fight and who are coming through as victors. Such has always been the case. Calamity, war, depression, flood or fire disturbs the settled order. The churning process brings up from the bottom strange faces and strange names. When the fair-weather sun shines agiin, there are new faces in an industry’s picture— new leaders at the helm. Never doubt, you will see their names in the business headlines of to-morrow. They have come up from be- hind. energizing new ideas with a fine courage while old leaders were proving to themselves that it couldn't be done: But the pity of it is that a glorious march toward greater comfort for greater numbers halts because the motive power of American business—our selling forces—lost vision and courage. When American Selling regains its old-time courage, then get ready for better times. Merle Thorpe. . * Gea AAS pass as é October 22, 1930 MICHIGAN TRADESMAN = 31 Proceedings of the Grand Rapids Bankruptcy Court. (Continued from page 23) closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Hubert L. Sebring, Bankrupt No. 4240. The bankrupt was present in person and represented by attorney Judson E. Rich- ardson. Creditors were represented by W. F. Umphrey, attorney. Claims were proved and allowed. The bankrupt was sworn and examined without a reporter. No trustee was appointed. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without as- sets. Oct. 8. On this day was held the first meting of creditors in the matter of Frank Cryan, Bankrupt No. 4226. The bankrupt was present in person but not represented by attorney. No creditors were present or represented. Claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. Oct. 6. On this day was held the first meeting of creditors in the matter of Grames Mfg. Co., Bankrupt No. 4211. The bankrupt was present by C. B. Grames, its president and represented by attorney Samuel B. Himelstein. Creditors were represented by attorney Fred G. Stanley and Grand Rapids Credit Men’s Associa- tion. Claims were proved and allowed. The president of the corporation was sworn and examined without a reporter. M. N. Kennedy, of Kalamazoo, was elect- ed trustee and his bond placed at $1,000. The first meeting then adjourned without date. Oct. 10. We have to-day received the schedules in the matter of Wildwood Outdoor Club, Bankrupt No. 4242. The schedules show no sassets with liabili- ties of $5,848.46. Oct. 9. On this day was held the first meeting of creditors in the matter of Fred Thompson, Bankrupt No. 4233. The bankrupt *was present in person and rep- resented by attorneys Watt & Colwell. Certain creditors were present in per- son. Claims were filed only. The bank- rupt was sworn and examined without a reporter. Bert D. Smith, of Grand Rap- ids, was elected trustee, and his bond placed at $1,000. The first meeting then adjourned without date. Oct. 19. We have to-day received the schedules, reference and adjudication in the matter of William R. Kelly, Bank- rupt No. 4266. The bankrupt is a resi- dént of Grand Rapids. The schedule shows assets of none with liabiilties of $6,648. The court has written for funds, upon receipt of same the first meeting of creditors will be called, note of which will. be made herein. Oct. 9. This being the day fixed for the first meeting of creditors in the mat- ter of Kalamazoo Sanitary Mfg. Co., Bankrupt No. 4215. The bankrupt cor- poration was represented by attorneys Mason & Sharpe. Petitioning creditors were represented by attorney Fred G. Stanley. Creditors generally were rep- resented by attorneys S. H. Wattles; M. J. Schabrg; Stearns & Kleinstuck and Hagerman & Miller. Claims were filed and allowed. M. N. Kennedy, of Kala- mazoo, was elected trustee, and his bond placed at $1,000. The first meeting then adjourned to Oct. 22. On this day was held the first meeting of creditors in the matter of Lloyd A. Ide, Bankrupt No. 4221. The bankrupt was present in person and represented by Robert S. Tubbs, attorney. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date. and the case has been closed and returned to the district court, as a case without assets. Oct. 10. On this day was held the first meeting of creditors in the matter of Merwyn F. Herbert, Bankrupt No. 4241. The bankrupt was present in person and represented by attorney Clair S. Beebe. The creditors were not present or rep- resented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined with- out a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. Oct. 13. We have to-day received the schedules in the matter of Robert E. Eyles, Bankrupt No. 4258. The bankrupt is a resident of Holland, and his occupa- tion is that of a laborer. The schedule shows assets of $640 of which $600 is claimed as exempt, with liabilities of $2,650. The court has written for funds and upon receipt of same the first meet- ing of creditors will be called. 22. Do You Know Your Business? Pertinent queries about your busi- ness are contained in a quiz sheet pre- pared by the Chamber of Commerce of the U. S. A. Look over the follow- ing questions. Check yourself up on these points and see how nearly 100 per cent. you measure. 1. Do you keep a “purchase ac- count” that shows total of all goods bought? 2. Do you know what you save an- nually by discounting bills? 3. Do you know what it costs to buy goods? 4. Do you know what you owe? 5. How often do you take stock? 6. Do you figure stock at cost or selling price? 7. Do you make allowances for depreciation and dead stock? 8. Do you make depreciation of fixture and delivery equipment? 9. Do you know what is due you? 10. Can you furnish your bank a financial statement at once? 11. Are collections made as rapidly as accounts increase? 12. Do you know what it is costing you for allowances for customers? 13. How often do you make up a “Profit and Loss Account?” 14. Into how many separate ac- counts are your expenses divided? 15. Do you own the building in - which you do business? 16. Do you charge rent therefor? 17. Do you charge your own sal- ary as an expense? 18. Do you charge interest on mon- ey invested? 19. Do you know the percentage of expense to sales? 20. If a fire took place, could you from your books give a complete state- ment of all accounts? —_2+++___ Petticoats Return To Fashion. Moving about among the fashionably dressed these days, the person with an alert ear is frequently struck by a faint rustle that sounds for all the world like a taffeta petticoat. And further- more, very likely is one. For, rein- troduced by Paquin and Molyneux at the last Paris openings, the taffeta petticoat and its pleasant silken sound have returned to the ensemble. It has, of course, undergone com- plete rejuvenation. It is in perfect agreement with the established sil- houette, cut and seamed to mold the figure around the waist and hips and to widen just a little at the hem. In black and in dark colors it is success- ful with sheer woolen and silk day- time dresses to match. For evening, in models that sweep to the floor, it adds elegance without an iota of bulk to the trailing lengths of formal attire. Taffeta is not alone in the petticoat field. Crepe and satin, combined with lace, make exquisite confections as suave in silhouette as the dresses that go over them. Flat, snug yokes fit them at the waist line, and circular cut insures their clinging to the lines of the figure as far as the knees, where fashion permits them to widen out in line with the skirts over them. Wrap- around styles that have no flare in re- pose but admit freedom of action in walking take care of the petticoat needs of the silhouette at its slimmest. If petticoats are ingenious, slips are equally so. ‘Brassiere-like tops, shoul- der straps that are glorified strings, de- colletages of assorted depths and shapes to suit the cut of evening dress- es, skirts that cling protectingly to the figure—all these things make them as invisible as they are indispensable. —_>+~-___ Dull Knives and Dull Wits. All meat dealers are mighty well aware that it is a foolish thing to cut meat with a dull knife. If it is fool- ish to work with a dull knife, how much more foolish it is to try and work with dull wits. Dealers should awaken to the fact that the conditions under which they are working to-day are much different than in days gone by when meat was cheaper and expenses much _ lower. Loss in cutting and weighing with the present high prices is a much more serious affair than when prices were low. Cost of doing ‘business has been going up in every department and the man who would make a net profit to- day must conduct his business on strictly business principles. Many dealers to-day are straining themselves too much to secure volume of trade without regard to profit. Vol- ume of trade is important of course, but it is of very little value unless it is accompanied by a sufficient profit. 'The meat business of to-day is much different from that cf our fathers’ days and we need to sharpen our wits to meet the present conditions. ———_+ +. _____ Window Lighting. Dramatizing window lighting helped to gain special attention for this canned foods display installed by Hale Bros. Grocerteria, Sacramento, California. Cans of olives were grouped in geo- metric arrangement on a low felt- covered stand corresponding to a min- lature stage. They stood out with par- ticular distinction because concealed at the back of the stand was a row of “foot” lights, illuminating the decora- tive panel in the background which was framed on either side by velour curtains. Other cans of olives were arranged on a strip of artificial grass in the fore- ground. A miniature potted olive tree brought a touch of greenery into the display. —_+~->___ Get Rid of Slow Items. There are many hundreds of differ- ent brands of food products on the market bidding for the grocers’ atten- tion, and their sponsors ask food mer- chants to tie up capital in them. The wise store owner will stock only such brands as have proven to have a ready sale. It is poor business to stock slow brands just because an occasional cus- tomer might ask for it. The better plan is to tell the buyer that if she wants the item you will order it for her. Keep your capital for investment only in items that permit reasonable turnover. Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. Story of Table Silver Filmed. The story of the manufacture of table silverware from earliest records until to-day, with sources, processes of manufacture, development of de- signs and modern usages, has been made into an interesting film which is offered under the title of “Silver; Heirlooms of To-morrow,” for exhibi- tion by schools, clubs, churches and other organizations or persons. Appli- cations should be addressed to the Pittsburg Experiment Station of the United States Bureau of Mines, 4800 Forbes street, Pittsburg, Pa. No charge is made for the use of the film, but the exhibitor is asked to pay trans- portation charges. ——_>+ + ___ Flat Glass Products Gaining. The demand for flat-glass products continues to be progressively better, in keeping with the movement which be- gan early in September, the American Glass Review will say to-day. The volume, however, remains below the average of the last ‘five years and the market is rather spotty. Production is being held down as much as possible, although output is better than it was in July or August. There has been no change of moment in plate glass. The large users are buying carefully. Mir- ror manufacturers will hold an impor- tant meeting next Wednesday at Cin- cinnati, a Wise Buyers Know. How our meats, though far superior to the ordinary kind, are far more economical. Experienced housekeepers buy their meats here regularly. They wouldn’t do so if they didn’t get good meats and good value for their money. They get more, as one or two trials of our meats will prove.—Advertise- ment used in local paper by an inde- pendent grocer. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. Hardware Store For Sale—Responsible party with acceptable security does not need to pay cash. Must be moved quick- ly. R. H. Johns, 507 Peck Bldg., Kala- mazoo, Mich. Phone 8836. 346 FOR SALE—Hardware store. Only one, other in city of 50,000. Write Golder Rule Hardware Co., Williamsport, Penn- sylvania. 347 Cash—For your stock or ends of stocks, groceries, dry goods, clothing, etc.. Box 425, Big Rapids, Mich. 342 FOR SALE—Complete grocery, dry goods and notions stock, with fixtures. Located on best corner in busy commun- ity within fifteen miles of Kalamazoo. On state highway. For further informa- tion, address No. 3438, c/o Michigan Tradesman. se. 343 EXCLUSIVE-READY-TO-WEAR—And beauty parlor, well located, town Central Michigan 6,000 population. Good loca- tion, established eight years, long lease, rent reasonable. Entertain any fair offer account ill health. Business good. Ad- dress No. 344, c/o Michigan Tradesman. 344 I OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. OOF 6 eve ba lems MITTS bele Tc) L. LEVINSOHN Saginaw, Mich. Telephone Riv 2263W Established 1909 DETROIT DOINGS. Late Business News From Michigan’s Metropolis. Establishment of a $400,000 dry ice plant in Detroit, the first of its kind to be acquired in this city, is announc- ed ‘by ‘Nathan ‘Borin, president of the Borin ‘Brothers Coal & Ice Co. The new plant is to be Iccated at Linwood avenue arid the Pennsylvania railroad and will have an initial capacity of 30,000 pounds of dry ice daily. Con- struction is to start at once and the manufacturing equipment will be ready to install the moment the structure ' progresses to a point where it will re- ceive the machinery. The plant will be operated 24 hours each day and three shifts of workmen will be em- ployed. Plans for the building con- template expansion to be effected with a normal widening of the market for this product. Dry ice is the latest commercial development in refrigera- tion. Already the large ice cream and dairy companies in Detroit are using the product in large volume. Hereto- fore however, the product has been shipped into Detroit from other cities. Use of the dry ice has added measur- ably to the efficiency of ice cream and dairy product deliveries. It makes it unnecessary to use cracked ice pack- ing for deliveries. By eliminating the use of unwieldy ice cream tubs and huge wooden containers, delivery costs have been cut to a minimum. Use of dry ice also makes it unnecessary for a creamery to make a return trip to pick up empty containers. A branch of the Peoples Wayne County Bank has been opened at the intersection of Livernois and Michigan avenues. This new branch will trans- act the business formerly handled at the old branch in this location and the Michigan avenue-Military avenue unit. Stanley A. ‘Niemec is manager. The entire staff of both offices will be at the new location. Isaac Oberman, dealer in furniture, has filed a voluntary petition in bank- ruptcy in the U. S. District Court here, listing liabilities of $2,811 and assets of $335. A composition offer of 25 per cent. cash has been accepted by creditors in involuntary bankruptcy proceedings against Joseph Sominsky, retail] men’s clothing and furnishings, 9671 Gratiot avenue. Creditors with unsecured claims of $500 or more are: Cutter Crossette Co., Chicago, $510; A. Kro- lik Co., Detroit, $1,286; Wetsman & Shatzen, $561; Mishawaka ‘Rubber ‘Company, Mishawaka, Indiana, $667: Rite Line ‘Clothing Co., New York, $792; Schoenfeld & Schoenfeld, ‘De- troit, $655; Steinberg Bros., Phila- delphia, $703; U. S. Rubber Co., De- troit, $620; Webleco Co., New York, $956; Ralph Paul, Detroit, $1,200; Abraham ‘Sominsky, Detroit, $8,728. Involuntary bankruptcy proceedings have been filed in the U. ‘S. District Court here against Natalie Fowler, re- tail millinery, by Finkelston, Lovejoy & Kaplan, attorneys, representing Fed- eral Hats, Inc., $146; Sylvia, Inc., $75; Engel Import Co., $40. . M. D. Sanders, a Detroit druggist for the last twelve years, has opened a new store at 3162 John R street to be . knowns as the Sanders Drug Co, Mr, Stee aS a ee Sandérs also operates a drug store at 3936 Brush street. D. E. Boyle has moved his drug business from 2201 Si. Antoine street to a new location across the street at 2210 St. Antoine street. Wilber L. Brown, located for the past three years at 675 Euclid avenue East, has opened a new drug store at 18403 Oakland avenue. Floyd D. Kane, formerly located at 7762 Vernor highway, West, has open- ed a new drug store at 15649 School- craft street. Austin T. Williams, formerly a mém- ber of the partnership of Brawley & Williams, Woodward avenue at Ava* lon avenue, has opened the Williams Drug Co., at 8755 Grand River avenue, the location formerly occupied by W. A. Rose. A. J. Clark has opened a patent medicine store at 4391 Lincoln avenue, the location previously occupied by the R. & B. Pharmacy under the manage- ment of Reuben Baggleman. Charles A. Schurrer has opened a new drug store at Second boulevard and Cortland avenue. Mr. Schurrer was formerly with the Detroit Drug Co. at 10358 Woodward avenue. R. M. Wisdom, formerly with the Davison and Lumkin Drug Co., 2215 Davison avenue, East, has opened a new drug store at 2201 St. Antoine street. The new store will be known as the Columbia Pharmacy. A. B. Whale, formerly located at 13321 Twelfth street, has opened a new drug store at 8215 Beaubien street. Aaron B. Lefton replaces 'B. Spear in the drug business at 10201 Oakland avenue. The store will be known as Lefton’s Pharmacy. Mitchell Fodor, formerly located at 10329 Vernor highway, West, has suc- ceeded Paul Yuhasz in the drug busi- ness at 2201 South Fort road. Harry Cohan has opened the Gold Star Pharmacy at 10329 Vernor high- way, West, replacing Mitchell Fodor. Irving Cohen, formerly at the Loomis Drug, 2962 Third street, has opened a new drug store at 2401 Car- penter street. It will operate as the C. & G. Drug. Isaac Ekelman has opened a-new drug store at 11547 Linwood avenue. Martin Schneyer, formerly a clerk in the drug store at 10401 Fenkell avenue, has acquired the business at that loca- tion and will operate it as the Elcon Drug Store. Thomas F. Mooney, located for the last five years at 12100 Grand River .avenue, has opened a new drug store at 19000 ‘Livernois avenue. Henry Cohen, formerly with Jack- son Drug Co. has succeeded J. H. Hilligas in the drug business at 4100 Third avenue. Patrick L. Woodmere, for eight years with F. W. Droelle at Hastings street and Gratiot avenue, has taken over the drug business at 14743 Mack avenue formerly operated by W. V. Fleming. J. Oppels, after an absence of about three years, is back again in his old neighborhood with a full line of meats and groceries. Mr. Oppels succeeded Wm. Johnson at 11411 Beard street. The Acme Hardware Co. is now located in a new store at 13739 Lin- MICHIGAN TRADESMAN wood avenue, having recently move from 13806 Linwood. Charles Sword has moved his hard- ware business to 2220 Puritan avenue from his old location at 2033 Puritan. The location of Herman’s Cut Rate Hardware Store No. 2 has recently been changed from 4308 to 4282 Fort street, West. Simon Hillebrand has taken over the business of the Fenn Drug Co. at 14352 Kercheval avenue. Mr. Hillebrand operates his store under the name of the Hillebrand Drug Co. H. Brandi has succeeded Mrs. Grace Williams in the grocery business at 1831 Fourth street, East, Royal Oak. E. R. Beedle has recently opened a drug store with complete prescription and fountain service at 2694 ‘Coolidge highway in ‘Berkley. George Brooks aid V. Reynolds have recently opened a new market at 519 South Washington avenue, Royal Oak. They carry a complete line of meats, fruits and vegetables. A. G. Reisterer after making con- siderable improvements and enlarging his store is again operating his own store at 16501 Woodward avenue. One of the major improvements was the addition of a new tile fountain. Arvant & Spilos have taken over the grocery and meat business of O. Ober- lander at 20540 Woodward avenue. Irving Farkas opened a meat mar- ket at 11618 Jefferson avenue, during the latter part of August. F. A. L. Limpert kas opened a drug store at 7801 Oakland avenue to be known as the Community Store. A U. Weber formerly operated a drug store at this location. Hynes & Murphy, well-known loca! drug organization, has moved its store No. 6 from 7700 Woodward avenue to a new location at Livernois avenue and Tuxedo avenue. Leon F. Freytag has opened a new drug store at 22100 Woodward avenue, Ferndale. Frank A. Callan, a former owner of the drug store at Hamilton avenue and Canfield avenue, has again entered business at this location. The store was previously occupied by the Fisher & Moran Drug Co. M. D. Williams, division manager of the General Electric Supply Co., is expected back at his desk some time in October, after an absence of sev- eral months due to illness. E. A. Bowman, Inc., 5115 John R street, has been appointed exclusive distributor throughout metropolitan Detroit for the well-known Multibes- tos line of brake linings, according to E. A. Bowman, president of the con- cern. Ekelman Hardware Nigbor Hardware at River avenue. Make it possible for New York to purchase automobiles in the ratio of ove car to every five persons, the Na- tional average, and the motor car in- dustry will have an outlet for 1,000,- 000 more cars every year. That was the startling thought which John Younger, Professor cf Automotive En- gineering at Ohio State University, left with motor car manufacturers here following the recent production meet- ing of the Society of Automotiye En- gineers, has succeeded 12916 Grand October 22, 1930 Nor is Mr. Younger without a theory at least, as to the method for making the metropolis consume automobiles at this rate. “My solution,” he said, “is double-decking such main thorough- fares as Fifth avenue, Forty-second and Fifty-ninth streets, parts of Broad- way, and streets leading from the Hol- land Tunnel and the bridges. This would furnish relief from traffic con- gestion, which is the explanation for the fact that New York’s car consump- tion ratio is one to ten as against a National record of one to five persons.” Always keen about the ideas that the designers who visit Europe for the Paris and London shows bring back with them, Detroit has been especially so this year. word report that Durant is going to adopt the frameless, The most direct in this connection is the all-metal body construction pioneered successfully in Europe by Viscaya. In this type of body the steel sections are fastened together with rubber liners, giving both flexibility and silence with a high factor of safety, according to engineers familiar with Viscaya’s use of it. Engineering interest here has cen- tered to a considerable extent in the fate of independent wheel springing from year to year among European motor cars. While word reaches De- troit that this design has won no new supporters on the Continent or in England during the last year, many regard it as significant that none of those who are using it show any dis- position to switch to the more conven- tional suspension. Independent spring- ing is in the foreground of many a designer’s thinking in Detroit these days. Now that J. H. Bohannon has de- nied that Peerless is going to have a twelve-cylinder front-drive car next Spring and stated instead that the company.is going to offer a strikingly different multi-cylinder rear-drive prod- uct, interest is keener than it was over the original report. Mr. Bohannon, howevef, did admit that his company owns the French front-drive patents, It is intimated that the revolution- ary aspect of the car Peerless is plan- ning for next Spring will lie in its light weight, probably to be achieved through an unusually large use of aluminum in the construction. The trend toward light weight is in line with the recent prediction of C. F. Kettering vice-president of General Motors, that the future will see a 1,00) pound, $1,000 automobile,’ capable cf traveling 100 miles an hour. ‘Drawing for space in the Nationa! automobile shows always gives the in- dustry an opportunity to review the fate of variously conspicuous name- plates at previous shows. This year will find that seven have left the pic- ture. They are Blackhawk, ‘Cunning- ham, Elcar, Erskine, Kissel, Mar- quette and Roosevelt. Four of these. formerly companion cars, have mere'y taken the family name. They are Blackhawk, Erskine, Marquette and Roosevelt, which have become, respec- tively, Stutz, Studebaker, Buick and Marmon. Puccali —_2>-<-____ Only the efficient worker can. be a happy worker,