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UBLISHED WEEKLY ue ie SS TRADESMAN COMPANY, PUBLISHERSEX eS OS WAS LEST. 13834 o
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Forty-eighth Year GRAND RAPIDS, WEDNESDAY, NOVEMBER 5, 1930 Number 2459

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Library St

Public Reference Library,

‘THE PATH IN THE SKY

The woods were dark and the night was black,
And only an owl could see the ‘track;

Yet the cheery driver made his way

Through the great pine woods as if it were day.

I asked him, “How do you manage to see?
The road and the forest are one to me.”’
‘"To me as well,” he replied, ‘“‘and |

Can only drive by the path in the sky.”

I looked above, where the treetops tall

Rose from the road an ebon wall;

And lo! a beautiful starry lane

Wound as the road wound and made it plain.

And since, when the path of my life is drear
And all is blackness and doubt and fear,
When the horrors of midnight are here below
And I see not a step of the way to go,

Then, ah! then I can look on high,

And walk on earth by the path in the sky.
Amos R. Wells.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

& good place to trade’’

Let’s not criticize the ladies
too harshly because they like
to gossip. The right kind of
gossip can do a lot of good.
Many a grocer has built up
a nice business because a few
friendly customers have re-
marked casually over a bridge
table—or a back fence—‘“You
know, I just love to trade at
Smith’s Grocery.”
What is there about a store
that makes women consider
it a good place to trade? Such
a store is neat and orderly, of

course. Its clerks are courte-
ous. Its stock of goods is fresh
and well displayed.

But deeper than all this is
the customer’s feeling of con-
fidence in the grocer. They
know that the goods he offers
are reputable—that there is
not the slightest doubt about
their value.

It is significant that such -

goods are almost invariably
nationally advertised prod-
ucts. The feeling of confidence
in their worth has been built up

by the good reputation of the
manufacturer whose name is
signed to these advertisements.

It is this factor which makes
Procter & Gamble products so
easy to sell. The confidence
women have in these products,
added to the confidence in your
integrity, is a happy combina-
tion indeed—and a profitable
one for everyone concerned.

Attractive display material,
designed to help you sell more
Procter & Gamble products,
is yours for the asking.

PROCTER & GAMBLE, Cincinnati, O.

Makers of: Ivory Soap - Ivory Flakes - Guest Ivory - Chipso
Jap Rose - P and G. White Naphtha - Star Washing Powder
Camay - Lava Soap - Oxydol - Kirk’s Hard Water Castile
Crisco

 

 

 

 

 

   

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j 3

   

  

  
   
  
  

 

  
  

   
  
  
 

  

WD SS

 

 

 

Forty-eighth Year

GRAND RAPIDS, WEDNESDAY, NOVEMBER 5, 1930

Number 2459

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself. :

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
+d, 25 cents; issues five years or more old 50 cents.

 

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

Giving Men’s Jobs To Women.

A plea for higher wages for women
in the present stress and strain, re-
sulting from the amount of unemploy-
ment, may seem on the surface like
tying a weight to a person who is
struggling to keep from drowning. In
reality such a plea at such a time is
analogous -to showing a person how
to move his arms and legs to keep his
head above water.

To pull out of a morass of unem-
ployment and underconsumption it is
necessary to develop ways not only of
maintaining, but of increasing, the
purchasing power of the rank and file
of the people.

The present depression differs from
similar slumps in the past in the ef-
forts inaugurated by President Hoover
to prevent wage cuts. To keep wage
rates from slipping, however, is not
such a simple*matter. Though em-
ployers maintain the rates of workers
already on their pay roll, starting rates
for mew employes are likely to seek
lower levels.

An army of unemployed faced with
the possibility of falling into the bread
line are likely to feel that in regard to
a job a half loaf is better than none
and to accept lower pay than they
could command in a more prosperous
period for the type of services rendered.

It is at this point that the double
wage standard—one for men’s work
and a lower one for women’s—gets in
its deadly work as a two-edged sword.
The system and tradition still prevail-
ing in many quarters of paying women
less than men for the same kind and
amount of labor is always an injustice
to women but may react very dis-
astrously against men in a time of de-
pression if employers try to substitute
women for men on the basis of paying
women less.

Despite the hue and cry now being
raised it is a debatable question wheth-
er such substitution has been occurring
to any extent. Women also are suffer-
ing extensively from unemployment.
In fact the Women’s Bureau has found
that women are more irregularly em-
ployed in industry than are men, even

in good times. But if there are cases
where women have in recent months
taken men’s jobs, it is not the fault of
the women bit of the double wage
system.

Strikingly apparent at this time are
the force and wisdom of the standard,
stressed by the Women’s Bureau dur-
ing the past decade, that wages should
be established on the basis of occupa-
tion and not on the basis of sex or
race, and the minimum rate should
cover the cost of living for dependents
and not merely for the individual.

All wage studies made by the Wo-
men’s Bureau stress the outstanding
fact that the great majority of women
in industry fail to receive earnings
adequate to cover the bare essentials
for even the individual.

Take the figures in a Women’s Bu-
reau analysis of the earnings of 149,-
000 white women in 2,379 factories,
stores and laundries in 15 states—Ala-
bama, Arkansas, Delaware, Florida,
Georgia, Kansas, Kentucky, Mississip-
pi, Missouri, New Jersey, Ohio, Okla-
homa, Rhode Island, South Carolina
and Tennessee—surveyed in the period
from 1920 to 1928.

Using as a measure the median of
week’s earnings—which means that
half the women earned more and half
less than the amount—we find that 13
of the states showed medians below $15
and eight of these states a median of
less than $12.

The highest minimum wage rate for
experienced adult workers in effect for
industrial and mercantile establish-
ments in the United ‘States to-day is
the California rate of $16 a week. This
means yearly earnings of only $832,
with employment every week, which
is a rare condition. Anybody who
thinks these figures look satisfactory
on paper would soon discover in ‘trying
to live on such a sum just what the
pinch of poverty means.

Equal to the magician who produces
rabbits from a silk hat are the women
who with less than $850 a year can se-
cure the various items considered es-
sential in an individual’s budget—food,
lodging, clothing, carfare, laundry, rec-
reation, insurance, savings, and allow-_
ance for such things as_ vacation,
church, doctor’s and dentist’s and ocu-
list’s bills, and self-improvement just
to the extent of purchasing newspapers
and also try to have something left
over for dependents.

Don’t brush aside the problem of
suggesting that most women reside at
home and do not need a living wage.
Plenty of convincing evidence is avail-
able in Women’s Bureau reports to
prove that the vast majority of women
wage earners must not only finance
themselves but contribute to family
support. Therefore, the number of
women workers in industry living at
or below the poverty line is relatively
large.

Also far from encouraging is the
report recently published by the Uni-
versity of Michigan on earnings of
14,000 generally representative women
in business and the professions. This
study points out that with a few spec-

tacular exceptions business and pro--

fessional women are not highly paid,
that the median of the year’s earnings
of the women included, a well-educated
and trained group, was only $1,548.

The 1930 Census reports 10,000,000
women in gainful occupation. If all
were paid adequately for their services,
their increased purchasing power would
expand greatly an already valuable
market,

—_2s~2?>___
Late Business News.

‘Cold weather has stimulated whole-
sale business, especially in wearing ap-
parel.

Lorillard has introduced a new cigar-
ette under the name Tally-Ho, to be
retailed at the price of 20 cents for a
package of twenty.

An advertising cdmpaign in news-
papers of the larger cities of the East
has just been inaugurated by California
Animal Products Co., Oakland, for
Calo, a dog food. Heretofore this
product has been advertised on the
West Coast.

The American Rubber Producers,
Inc., Salinas, California, is erecting a
manufacturing plant there to produce
rubber from the Mexican guayule
shrub—plantings of which in the Sali-
nas Valley have been used successfully
for experimental purposes for several
years.

The present Model A ford car is to
remain indefinitely, according to Edsel
ford, president of the company. That’s
what used to be said of Model T, so
we must not be too sure, however con-
fident present official opinion may be.
Mr. ford’s statement amounts to a
declaration that the existing popular
taste in cars is fixed. But who knows?

The study of comparative prices in
chain and independent stores which is
being prosecuted by the Federal Trade
Commission is now being carried on
in Memphis. This is the fourth city
to be chosen for the purpose, the three
others being Washington, Cincinnati
and Des Moines. The enquiry will be
extended to other cities before the
‘work is compieted early in 1931.

Danish farmers’ co-operative associa-
tion controlling most of the buying and
selling of produce in Denmark and also
stores supplying the farmers is organ-
izing a boycott of German and Amer-
ican goods and plans an advertising
campaign for British goods. The rea-
sons are anger at American and Ger-
man tariffs and the increased interest
in retaining the custom of Great Bri-
tain, which annually buys 75 per cent.
of Danish export produce.

Branch stores are good for smart

specialty shops but of doubtful value
to ordinary department stores, accord-
ing to a report just issued by the mer-
chandising managers’ division of the
National Retail Dry Goods Associa-
tion. Branches of department stores
which depend on the completeness of
their stocks for prestige tend to com-
pete with the parent house, the report
explains, and must lack its leading
characteristic—full lines.

The movement to aid the unemploy-
ed which was put under way by Pres-
ident Hoover and is headed by Colonel
Arthur Woods of New York, who had
charge of a similar undertaking in
1921, is generally commended by busi-
ness leaders as likely to be productive
of substantial benefits. Many new
projects providing work for idle labor
are being tabulated daily. Proposals
from Europe for a world conference
on the subject, to be called on the
initiative of Mr. Hoover, are well re-
ceived in this country.

To demonstrate the effectiveness of
P. D., an insecticide, the Sinclair Re-
fining Co., New York, thas developed
a traveling “death chamber” for use in
store windows and halls, in presenta-
tions before dealers, salesmen and the
public. The demonstrations are in
charge of entomologists and the flies
bred and reared in a specially con-
structed motor truck, which follows
the death chamber from town to town.

—_——_2~»___

An Expensive Bit of Advertising.

One grocer in Massachusetts decided
to attempt direct mail advertising and
it proved to be extremely profitable.
Every Thursday evening he mailed to
his customers, and to a list of. pros-
pects, a government postal card on
which were printed about ten “Grocery
Bargains for Saturday.” These cards
reached his patrons Friday, and on
Saturday his sales of the listed items
were sometimes ten times the: normal
sales.

He says, “If you have this form of
advertising backed up with displays
in two or three strategic places in the
store you will derive the full benefit
from your labors.”

—_+~++___
Clothespins.

In Brookline, Mass., we halted long
enough to listen to a unique plan for
attracting the housewife’s attention as
practiced by a local merchant of the
town.

“A woman, as a rule, will pay little
attention to circulars which she finds
stuck on the door knob, but, if the
same circular is fastened together by a
clothespin, she not only reads the pub-
licity piece but responds to it.’ That
from a real merchant, and we left con-
vinced that at least one grocer in
Brookline knew his clothespins,

  

Pees

si el

 

  

  
 
 

 

MICHIGAN TRADESMAN

November 5, 1930

 

MEN OF MARK.

R. R. Stotz, General Agent Mutual
Benefit Life Insurance Co.

Motive makes the man. All men
who accomplish things are impelled
by some strong desire. But motive
without ability and judgment will
drive a man as a ship without a rud-
der inevitably is driven before a strong
gale—usually to ultimate and complete
disaster.

In scaining the records of potential
men we shall find that they have had
strong nerves, courage, good ability,
ambition to accomplish things, self
esteem enough to be manly and a
dominating purpose. A!! other traits
would be nugatory so far as the ob-
jective was concerred without the
presence of a forceful impelling sub-
jective motive. Different men receive
their power by distinct desires or im-
pulses. The inclinatiors of one may
be for learning, for a profes i
another for mechanics or engineerin
another for a-military 1/f
for money making by
career. At the outset env
circumstances initiate a
in life. Men rarely s¢
they should pursue, although

 

   
  

some-
times they do, particularily when they

choose a professional one. In business
for profit, opportunity, circumstances,

frequently accident, are the determin--

ing causes. Yet aside from accident,
environment, early direction, education,
special adaptability or any other influ-
ence there must be a strong impelling
native force in the man in order that
he may accomplish much and be suc-
cessful. It must dominate amd control
his very being and drive him ahead
despite all alluremenis to ease or en-
ticements to self indulgence.

We find this trait in the
this country. It is especially
ed in the old stock of England, Ger-
many, New England, the Middle States
and the Old-South, and it has been
displayed in their sons and daughters
who have settled in the great interior.
It is virile, muscular, “nervy,” cour-
ageous to daring, persistent, with a de-
sire for success that has the strength of
a passion. Individuals with this char-
acteristic are conquerers of circum-
stances. They win success despite all
obstacles if there is such a possibility,
and they usually compel the possibility.

Raleigh R. Stotz was born at
Vallonia, Jackson county, Indiana,
April 13, 1893. His grandfather on his
father’s side came from Germany
(Bavaria) and was accidentally killed
-in 1860. His great grandfather on his
mother’s side was of English descent
aid fought in the Revolutionary war
on the American side. He was held a
prisoner aboard a vessel and was the
only survivor of five prisoners who
attempted to swim ashore. Later he
brought his family from South Caro-
‘lina to what is now Southern Indiana,
where he received a grant of land dur-
ing the administration of President
James K. Polk. He was a pioneer in
‘that section.

Mr. Stotz lived in Vallonia until he
was 24 years of age. He graduated
from the ‘high school in 1912, subse-
quently graduating from the State
Teachers College at Terre Haute on a
four year course. He received his A.

 

piemeers of

  

pronounc-

 

‘ity because he

 
 
 

B. degree and taught school for the
next three years. When the kaiser
started out to conquer the world, he
undertook to get in an officers’ training
school, but»was refused that opportun-
weighed only 112
pounds. He enlisted as a private sol-
dier in 1917 and was sent to Fort Sam
Houston, Texas, for his early training.
Under the army regime his weight in-

creased to 140 pounds inside of six

 

months and appointed First
Sergeant ofac y of 250 men. He
was sent to France in 1918 and re-

His command

 

hich conveyed

 

'
Of entry to the
chee
rat. Of tne men
ban rt
eraduates who

7, He soon ac-

 

he has been appointed General Agent
of the Mutual Benefit Life Insurance
Company for the entire State of Mich-
igan, outside of the city of Detroit and
six adjacent counties, to be effective
Jan. 1, 1931. He will be at the head
of a sales organization of some thirty-
five salesmen throughout the State.
His offices are on the fourth floor of
the Michigan Trust building. Con-
nected with Mr. Stotz in the Grand
Rapids general agency are Messrs. C.
H. Perkins, Frank F. Ulrich, A. H.
Kollenberg, John D. Hibbard, J. F. P.
swhall, Paul P. Rohns, Earl H.
key and Richard M. Kimball. The
al Benefit Life Insurance Com-
one of the oldest insurance
panies in this country. Each year
half the business of

   
 

Dj

Mutu
pany is
c

more

 

 

than new

Raleigh R. Stotz.

quired enough French to enable him to
handle his men to advantage. He was
discharged in July, 1919, after two
years of service, and completed his
college course at Terre Haute. Upon
graduation, he became a member of
the Training Branch of the War Pians
Division in Washington. His duty
was to assist in the preparation of edu-
cational material for the U. S. army
and to deliver lectures at Plattsburg
and other Army Camps.

Mr. Stotz relinquished his duties in
Washington and removed to Detroit in
1922. After three manths in Detroit
he came to Grand Rapids, where he has
since made his home. During the last
five years he has been assistant to the
general agents in Detroit. He has
proved so efficient in this work that

this company is written upon the lives
of old policyholders, which is a splen-
did recommendation for the company.
The company had $230,000,000 of busi-
ness in force in Michigan om Decem-
ber 31, 1929, on 58,696 policies. Out
of approximately 400 companies doing
the entire United States
less than fifty companies have more
business in force than the Mutual
Benefit has in force in Michigan alone.
The Johnston & Clark agency is
twenty-six years old this fall and is one
of the largest insurance aengcies in the
country. This agency will continue
to do business in Detroit.

In June of this year Mr. Stotz suc-
cessfully passed the examinations of
the American College of Life Under-
writers and is one of only four men in

business in

 

the State of Michigan who holds the
degree of Chartered Life Underwriter
—C. L. U.—which corresponds to C.
P. A. in accountancy. The examina-
tion is held once each year and covers
a period of three days. Applicants are
examined upon the following subjects:
rPsychology, Economics, Principles of
Salesmanship, Government, Life In-
surance Fundamentals, Commercial
and Insurance Law, Taxation, Cor-
poration Finance, Banking and Credit
and Investments.

Mr. Stotz attends the Fountain
Street Baptist church. He is a mem-
ber of DeWitt Clinton Consistory and
the local Shrine, belongs to the local
University Club and the local Round
Table Club. He enjoys outdoor sports,
hunting and fishing. He has never
played a game of golf. His hobby is
raising gladiolus,

Personally, Mr. Stotz is one of the
most companionable of men. While
he is a master of discipline in a busi-
ness way, yet his severity has always
bean tempered with justice, and even
those whom he has felt it his duty to
censure admit his fairness and con-
cede the justice of his criticism. Wher-
ever he has been employed and in
whatever capacity he has exercised his
usefulness he has found warm friends
and ardent admirers, both above and
below him, while those who have been
actively associated with him in similar
capacities have come to love him as a
brother.

——__->-->______.
Kalamazco Boosters Club Dine 250
Merchants.

Kalamazoo, Nov. 1—The Kalamazoo
Boosters Club held a banquet for its
members and friends at the Columbia
Hotel last Tuesday night, which
proved a marked success, both in its
large attendance and also in the en-

thusiasm of those present.

Two hundred and fifty business
men and women were in attendance,
including representatives from Grand
Rapids, Battle Creek, Detroit and other
Michigan points.

Dinner was served at 8 o’clock, the
crowd filling the Crystal dining room
and overflowing into all the adjoining
FO0mSs,

Lawrence Bear, President of the
Boosters Club, presided, and before
introducing the other speakers, he re-
viewed the work accomplished by the
Boosters Club in the nine months since
lt was Organized.

Twenty-two chain stores have closed
their doors in Kalamazoo since. the
Boosters Club began combatting these
institutions, with the consequent re-
sult that more Home Town men have
opened new stores. The list of chains
which have closed includes men’s cloth-
ing stores, women’s wear, shoe stores,
meat markets, groceries and others.
When it is considered that Kalamazoo
has been rid of about 25 per cent. of
its chain institutions since this fight
was opened locally the record is con-
sidered excellent. .

Geo, J. Schulte, editor of the Inter-
state Grocer, of St. Louis, was the
principal speaker of the evening. Mr.
Schulte dissected the so-called super-
1oritv of the chain organizations and
showed the audience that these claimed
advantages are more than offset by the
disadvantages the chains face in oper-
ating on such an unwieldy scale, where
supervisors, checkers, high paid execu-
tives, branch offices and all the other
incidental expenses must be met.

The Boosters Club numbers about
250 members, engaged in over thirty
different lines of business.

~~... —____.

Success: The ashes left-when en-
thusiasm burns gut.

 

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7°
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November 5, 1930

 

MICHIGAN TRADESMAN

 

 

 

W a

THAT THE PUBLIC
WILL BUY THEM

ve make money by making sales. That’s a simple truth, but an important
one to remember when selling isn’t easy.

It will pay you to buy only those goods which you can sell — and it is our
business to see that General Foods products keep moving after they come to you.

Therefore, the power of advertising — printed selling — does its share in
making sales for you.

But our responsibility doesn’t stop with this. All General Foods products are
sold with this added and complete guarantee —

“If the public does not buy them, we'll buy them back from you.”

This is just one of the General Foods policies aimed to help you. If you want
to know about all of them —

“Ask the General Foods Salesman”’

> PPPEPPPEPPP PPP PPP rrr rr rrr rr rrr dd > hhh 4k kk hk kkk KK kkk Kk kk kd

The quality that has made each General Foods product famous is always the same, and the net weight,
as specified on the package, is always the same no matter where or from whom the consumer buys it.

POSTUM CEREAL JELL-O CERTO
INSTANT POSTUM LOG CABIN SYRUP HELLMANN’S MAYONNAISE PRODUCTS
GRAPE-NUTS MINUTE TAPIOCA CALUMET BAKING POWDER
POST TOASTIES WALTER BAKER'S COCOA LA FRANCE
- POST’S BRAN FLAKES WALTER BAKER'S CHOCOLATE SWANS DOWN CAKE FLOUR
POST’S WHOLE BRAN MAXWELL HOUSE COFFEE AND TEA SATINA
DIAMOND CRYSTAL SALT FRANKLIN BAKER'S COCONUT SANKA COFFEE

© 1930, G. F. Corp.

 

 

 

 

 

       

Re seta ta

 

 

 

4

MIGUEGAR TRADE Ee Ae

November 5, 1930

 

MOVEMENTS OF MERCHANTS.
Davis—Wm. J. Weist, owner of a
general store here, is dead.
Alto—Raymond Fitch succeeds Zyl-
stra Bros. in the grocery. business:
Rochester—The Rochester Farmers
Elevator Co. has changed its name to
the Rochester Elevator-C€o:- ~
Three Rivers—The Three Rivers Ar-
tificial Ice Co. has been organized to
‘manufacture artificial ice, deal in build-
ing materials, lumber, etc.

Augusta—Wertman & Aldrich. are -

closing out at special sale, their stock
of furniture, dry goods, groceries and
hardware and will retire from trade.

Flint—The Jaffee Dry Goods ~Co.,
318 South Saginaw street, has' been
incorporated with a capital stock of
$50,000, $15,000 being subscribed a
paid in.

Ishpeming — S. & J. Lowenstein,

dealer in dry goods, clothing, boots .

and shoes, have dissolved partnership

and the business will be continued by-~
_ the fixtures at $301.

Samuel Lowenstein.

Grand Rapids — The Independent
Linen Service, 414 Grand Rapids Trust
building, has been incorporated with a
capitalization of $20,000, $3,000 being
subscribed and paid in in cash,

Muskegon—Little Henry’s, Inc., 155
Western avenue, retail clothing and
furnishings, has been incorporated with
an authorized capital stock of $5,000,
all subscribed and paid in in cash.

Detroit—The Michigan Casing Co.,
2807 24th street, has been incorporated
to deal in and import sausage casings
with an authorized capital stock of
$10,000, $1,600 being subscribed and
paid in.

Cadillac—William Beaudoin is re-
modeling and modernizing his store
building at 521 North Mitchell street,
formerly occupied by an R store and
will occupy it with a stock of groceries
about Nov. 15.

Detroit—Dee Wite, Inc., 1016 Book
building, has been incorporated to build
and equip boats, yachts, launches, etc.,
with an authorized capital stock of
£0,000 shares at $10 a share, $250,000
being subscribed and paid in.

Detroit—Youth Products Co., 1201
Guaranty Trust building, has been in-
corporated to manufacture and sell
pharmaceutical preparations with a
capital stock of $20,000, $16,700 being
subscribed and $13,600 paid in.

Battle Creek—The I. & S. Food
Market, 27 East Michigan avenue, has
been incorporated to deal in food prod-
ucts at wholesale and retail with an
authorized capital stock of $10,000,
$5,000 being subscribed and paid in in
cash.

Detroit—The Wayne Specialty Co.,
9035 Twelfth street, has been incor-
porated to deal in brass goods and in
plumbing material at wholesale and
retail with an authorized capital stock
of $5,000, $3,000 being subscribed and
paid in in cash.

Jackson—In the case of the Muskrat
Fur Co.. assets are given as $5,000 and
liabilities, $8,950 in schedules filed. Un-
secured claims of $500 or more are:
Olive Eagan, Wyandotte, $700; Robert
Cockroft, Springport, $1,000; D. H.
Kriss, Napoleon, $1,600.

Negaunee—A first dividend of 8 per
cent, is being distributed to creditors

 

in the bankruptcy estate of Harry Mo-
zen, doing business as the Peoples
Store, general merchandise, by the
trustee, W. C. Rodgers, manager of
Northwestern Jobbers’ Credit Bureau
of St. Paul, Minn.

Ionia — The Stafford-Johnson Co.,
West. Main street, has been incorpo-
tated to sell school, church and lodge
furniture and deal in lumber with an
authorized capital stock of
shares at $10 a share and 20,000 shares

‘at $1 a share, of which amount $53,500

has been subscribed and. paid in.
Grand. Rapids—The stock and fix-

tures in Sam’s Cut Rate Store, mén’s

and: boys furnishings,: 340 Monroe

-aventue, which recently executed a trust

mortgage to Edward De: Groot, of the

Grand Rapids Credit Men’s Associa- -
-tion, was sold at public auction to

Herman Schonfeld, of Detroit, for $4,-
662. Mr. Schoenfeld plans to continue
the business in the present quarters.
The stock was appraised at $6,336 and

Kalamazoo — Organization of the

Kalamazoo Retail Drtiggists’ Associa-

tion, made up entirely of local inde-
pendent druggists, was effected at a
meeting held Monday evening at the
Columbia hotel. The gathering was
well attended. The objects of the As-
sociation are social and tend to bring
about a better understanding in the
trade. Officers were elected as fol-
lows: President, B. S. Peck; vice-
president, Walter Briggs; secretary,
Jack Dold; treasurer, Gerald Van
Avery. The address of the evening
was given by. John Watters, Saginaw,
president of the Michigan Pharma-
ceutical Association.

Ypsilanti — Fred L. Schaefer, 70,
hardware merchant, is dead. At the
age of 20 he became associated with
his brother George, with whom he
remained for seven years in the hard-
ware business at Dundee. In 1888 he
came to Ypsilanti, starting in the hard-
ware business with N. B. Harding.
The business expanded, and the part-
ners conducted two stores. Upon Mr,
Harding’s death Mr. Schaefer purchas-
ed the entire business, selling one of
the stores shortly after. In 1912 Mr.
Schaefer took his son, Harry F. Schae-
fer, into business as a partner. Mr.
Schaefer retired from active participa-
tion in the business in January, but
retained his interest in it. He was
active in civic affairs, being an alder-
man for two terms. His widow, a son,
a daughter, two brothers and three
grandchildren survive him.

 

Manufacturing Matters.

Detroit—The Detroit Brass & Mal-
leable Works, 1177 Holden avenue, has
increased its capital stock from $1,650,-
000 to $2,350,000.

St. Clair—The Salutaris Springs Co.
has been organized to manufacture car-
bonated water, ginger ale, beverages,
with a capital stock of $20,000, $10,000
being subscribed and paid in in cash.

Detroit—The Michigan Aluminum
Colors, Inc., 4410 Bellevue avenue, has
been incorporated to manufacture and
sell metal treating material, etc., with
a capital stock of $20,000, $15,000 being
subscribed and $6,000 paid in.

Hamtramck—The Kotcher Battery

100,000-

-mailing..départment of the

Sepabaion Co., 9240 Conant avenue, ., has
merged its business into a stock com-
pany under the style of the Kotcher
Separator Corporation with a capital
stock of $10,000, all subscribed and paid
in.- The. company: will also manufac-
ture wood products.

Kalamazoo—In the bankruptcy case
of the Granes Manufacturing Co., the
first meeting of creditors was held with
the bankrupt represented by C. B.
Granes, its president, and Attorney
Samuel B. Himelstein. Creditors were
represented by Attorney Fred G. Stan-

ley-and the Grand Rapids Credit Men’s. °
M. N. Kennedy, of Kala-~*

Association.
mazoo, was elected trustee, with bond
placed at $1,000.
——~»+ 2+
To Assist Stores in Christmas Ship-
ments.

Large retail stores’ will this year

again receive the co-operation of the

Post Office Department in properly ..
mail for .
-shipment. by requesting. the Depart-

preparing their Christmas
ment to detail one of its clerks to the
store to
supervise the wrapping, affixing of
postage and addressing of parcel post
shipments, according to information
made available by the Department:

The practice of Department super-
vision of Christmas mail at the point
of origin in large retail stores in the
big cities will be followed this year ‘in
cities where the post office receipts
are in excess of $600,000. Those post-
masters who think well of it may carry
out this practice provided it does not,
in their judgment, require additional
auxiliary allowance.

For this purpose of making sure that
bundles are properly done up for ship-
ment by parcel post and that they have
the proper postage affixed, and are
properly addressed and that they may
have the most expeditious shipment,
arrangements can be made with the
large stores which desire to co-operate
in this way whereby certain clerks are
detailed from the post office to such
stores to supervise the wrapping, ad-
dressing, stamping and transmission of
parcel post, the store to: be required
to furnish the necessary space and
tables or other facilities for having
this work properly done.

It is not contemplated that the clerks
thus assigned will wrap the bundles or
do the work customarily done by the
stores, but that they shall be there to
give necessary instructions and infor-
mation as well as caution. Such clerks
must be withdrawn from the staff of
the station examiners and foremen of
carriers. It is the belief of the De-
partment that if this work is properly
supervised in the stores at the origin
and collections are properly scheduled
and timed, that on the whole an econ-
omy may be worked which will also be
advantageous to the store and result
in safety to the mails as well as more
expeditious dispatch.

Expedition is facilitated by proper
address, and safety is obtained by
proper wrapping. ‘Many bundles are
brought to the post office in the Christ-
masrush that cannot possibly get to
their destinations in safety on account
of the hasty manner in which they are
done up.

It is not the policy of the Depart-
ment to establish temporary stations in

‘Cicero, ‘New

as sheriff from 1912 to 1914.
seven years he was a traveling sales-
“man for. the

the stores, but simply that the clerks
give supervision and be temporarily
detailed for the purpose aforesaid. The
clerks will be given necessary stamp
credits to cover postage sales.

—— +>.

Late News From Traverse City.
Funeral services for G. Allen Smith,
prominent region pioneer and former
sheriff of Grand Traverse county, who
died Saturday at Butterworth hospital,
Grand Rapids were held under ‘Masonic
auspices: Tuesday afternoon from the
Hibbard funeral chapel. ‘Rev. William
Chapman; pastor of the Central Meth-

~odist church officiated.

Mr. Smith was born Jan. 22, 1864, at
York. He moved to
Traverse City in 1874 and ‘had long
been prominent in politics and other
affairs of the community. He served
as game warden from 1905 to 1912 and
For

Galion Road Machinery
Co., and was widely known throughout
Northwestern Michigan. He was a
valued. member of the Shrine and U.
Cot: ar

In 1887 Mr. Smith was united in
marriage to ‘Miss Eva B. Lyon of this
city, who, besides two sons, William
J., and Edwin Smith, of this city, one
sister, Mrs. Lottie Lillie of Washing-
ton, D. C., and two grandchildren, are
left to mourn their loss. One child
died in infancy and a brother and two
sisters also preceded him in death. In-
terment was in Oakwood cemetery.

Wilson R. Sawyer who has been
connected with the National Grocer
Co., at its Cadillac branch in the
capacity of credit and office manager
for the past nineteen years, has ac-
cepted a similar with the
Grand Traverse Grocer Co., and enters
upon his duties at once. ‘Mr. Sawyer
is very well acquainted in this region
and his many friends among the trade
especially the Cadillac merchants, are
extending congratulations because of
his good fortune in becoming identified
with so splendid an organization as
the Grand Traverse Grocer Co. Mr.
Sawyer will move his family to Trav-
erse City in the near future.

position

> ?>>__
Sells His Baskets.

“At this time of the year,’ says a
store owner in Maine, “we always have
on hand a lot of split baskets in which
tomatoes were packed and handled
grape baskets left over when grapes
have been sold by the pound. We
paint these baskets with green paint
and always sell quite a few for clothes-
pin baskets. Each Monday morning
we display them with a sign reading,
‘Take me home and use me _ for
clothespins. Price 5 cents each.’ The
plan works nicely and gets rid of the
baskets at a nice profit.”

Takes Full Advantage of Big Front.

A store in Windsor is set well back
from the street with the sidewalk in
front banked on one side by a fence.
The space along the fence is used to
good advantage for supplementary dis-
play. This allows a big range of goods
to be prominently brought to the at-
tention of all those walking up to-
wards the residential section. Fruits
and vegetables are prominent as well
as lines of package goods shown in
wire display fixtures,

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November 5, 1930

Essential Features of the Grocery
Staples,

Sugar—Jobbers hold cane granulated
at 5.40 and beet granulated at 5.20c.

Canned Vegetables—California. to-
matoes are reasonably firm, but some
price shading has resulted from the
heavy pack. .Corn continues easier in
spots. Both fancy Crosby and Yellow
Bantam have been weak in Maine, but
the stronger canners are holding their
Crosby now in anticipation of a firmer
market later. Inadequately financed
canners unable to store their Golden
Bantam have been pushing it lately at
various quotations considerably below
opening prices. White corn is prac-
tically off the market in Maine. Peas
appear to be holding up well and they
are moving in good volume ‘from pri-
mary points. Stocks in distributors’
hands have been light, and retailers
have been featuring peas at bargain
prices. The market will probably rule
unchanged for the remainder of the
year.

Dried Fruits—Fancy grade fruits are
becoming scarcer every day and the
withdrawal of several of them, notably
apricots and peaches, has imparted a
stronger tone to grades below fancy.
Imported dried fruits are now being
distributed and the demand for dates,
figs and citron has been stimulated by
the advent of cold weather, as well as
by the approaching holiday season.
Smyrna figs have passed the rigid
tests of the Department of Agriculture
in good shape, and there were com-
paratively few rejections on recent
shipments, owing to the care exercised
by buyers abroad in selecting their
fruit. The demand for Smyrnas is re-
ported as very good, despite the ob-
stacle of increased tariff rates. Increas-
ed use of California Calimyrna figs by
restaurants and cafeterias is reported,
Owing to the extra charges on import-
ed figs made necessary by the tariff.
The choice grades of domestic figs are
cleaning up very nicely here and regu-
lar shipments from the Coast are nec-
essary to keep an ample supply in dis-
tributors’ hands. Texas figs are
among the strong items by reason of
a greatly reduced production. Domestic
bulk varieties are easier, however, with
plenty to be had both here and on the
Coast. Demand for prunes now cen-
ters largely in 20s, as 30s have been
about cleaned up by most packers. A
general firming up of prices has taken
place down through the line, except in
the smaller where no demand
exists.

Canned Fish—The weakness which
characterized the sardine packing in-
dustry in Maine seems to be passing.
Keyless oils offered at around $3 deliy-
ered here some time ago, have now
firmed up to $3 at Eastport, and some
packers are holding for as high as $3.50.
Few offerings are being made under
the $3, factory basis. Salmon is un-
changed, but a more than _ seasonal
amount of pinks is moving because of
the $1 Coast price. Tuna and shrimp
are in a firm. position.

Salt Fish—Demand fof salt fish con-
tinued ‘satisfactory for the week, and
quotations are unchanged but firm.
The trade is absorbing a good propor-
tion of the limited stocks available,
and the fact that world production is
now practically - over indicates that

sizes

 

MICHIGAN TRADESMAN

any revisions in quotations which may
develop are likely to be upward. The
pack of new Norway mackerel was
short, and every indication points to a
diminished production of Irish mack-
erel. Buyers are being urged to place
their orders as soon as possible.
Nuts—Domestic almonds and wal-
nuts in all varieties are moving in sat-
isfactory volume, with no accumula-
tion at any point along the line. There
has been no haggling on prices, and
the relatively light amount of foreign
nuts on the market thas spurred the
demand for California varieties. Both
shelled and unshelled almonds and
walnuts are being regularly shipped
from the Coast to ‘fill out the assort-
ments of spot stocks, and buying ap-
pears to be well up to normal. With
the coming of the cool weather and
the approaching holidays, buyers are

seeking to guard’ themselves. against -

shortages, and practically always speci-
fy immediate shipment, which.. indi-
cates how light stocks are in the hands
of jobbers and. wholesalers. The
amount of nuts’ from abroad is grow-
ing lighter every day, with ‘a firmer
tendency noted as holders in the sev-
eral European primary markets are
guoting advanced prices there. Sharp
advances have been necessary in Span-
ish shelled almonds. Turkish shelled
filberts are increasing almost every
day, with evidence of the crop being
entirely sold out soon. French shelled
walnuts are in light supply, and shell-
€rs are not offering at the present time.
Italian walnuts in the shell have firm-
ed up with the general tendency.
Stocks of Brazil nuts are close to the
vanishing point, —

Rice—More rains coming in the
three large rice producing states have
again affected the new crop, with the
possibility that there will be consid-
erably less extra fancy Blue Rose to
offer. The millers are stil] largely
engaged in fulfilling contracts for early
November shipments, and there has
been little pressure to sell at this time.
Quotations probably will continue un-
changed for a few weeks at least, and
then may be affected by the shortage
in extra fancy. Buying continues to
be confined to small lots, in anticipa-
tion of easier prices later, and the
trade will not make any heavy com-
mitments at the present time. There
has, however, not been any great ac-
cumulation of rice either here or at
primary markets yet.

Sauerkraut—A decidedly easier
tendency thas developed in the sauer-
kraut market. State packers are now

offering on the basis of $9 a barrel, .

delivered here. Many packers report
they had to shut off supplies of cab-
bage from.. growers, owing to the
threat of overproduction. Buying is
light here, and Middle West packers
are reported as soliciting the local
trade in competition with State packers.
—_+++___

Review of the Produce Market.

Apples—Current quotations are as
follows:

eee A Grate $2.25
Spies, Commercial 1.50
Baldwins, A. Grade _.___._.__ | 2.00
Baldwins, Commercial __.____ | 1.25
Melntosh, A Gtade 2.25
McIntosh, Commercial _________ 1.50
Snows, A Grade ___.____. Cats ~ 2:25

Snows, Commercial __-_.--______ 1.25
Wagners, A Grade ____________- 1.50
Wagners, Commercial _________. 1.00
Wealthy; A -Grade« ___. 2 ca 1.50
Wealthy, Commercial _.2_____-_ 1.10
Maiden Blush, A Grade ________ 1:25
Maiden Blush, C Grade ________ 75
Bariana, A Grade 2222203005. 1.75
Banana, C. Grade 2. 2-02. = . 1.25
Delicious, A. Grade ___...--.-_- 2.50
Pelicious, © Grade... 8, 1.75
N. W. Greenings, A Grade _____ 1.50
N. W. Greenings, C Grade _-____ 1.00
R. I. Greenings, A Grade ______ 2.50
R. I. Greenings, C Grade _____. 1.50
Grimes Golden, A Grade ___-_____ 2.00
Grimes Golden, Commercial ____ 1.00-
Hubbardstons, A Grade ________ 2.00
Hubbardstons, Commercial ___-- £25
Jonathans, A Grade ____________ 2.25
Jonathans, Commercial ________ 1.25
Weise As GEade 2. 2.25
Shiawassee, A Grade ___________. 2.00
Shiawassee, Commercial ________ 1.25
Talman Sweets, A Grade _______ 2.00
' Talman Sweets, Commercial _.__ 1.25

“Wolf Rivers, 3. in. up, Bakers __ 1.75
_ Wolf Rivers, 3 in. up, Bakers,

C Grade. ee 1.00
Pippins, 20-oz., 3% in. min. ____ 2.00
Pippins, 20-oz., 34% min., C Grd. 1.25
Cooking Apples, All Varieties... .50

Bagas—85c for 50 Ib. sack of Cana-
dian,

Bananas—6@6'%c per Ib.

Beets—$1 per bu.

Brussels Sprouts—23c per qt.

Butter—The market is 2c lower than
a week ago. Jobbers hold 1 Ib. plain
wrapped prints at 38c and 65 Ib. tubs
at 37c for extras and 36c for firsts.

Cabbage—65c per bu.

Carrots—$1 per bu.

Cauliflower—$2 per crate of 12 to 16
home grown.

Celery—40@60c per bunch for home
grown.

Cocoanuts—80c per doz. or $6 per
bag.

CranberriesEarly Black command
$3.50 per % bbl. of 25 ibs.; Late
Howes, $4 per % bbl.

Cucumbers—No, 1 home grown hot
house, $1.75 per doz.

Dried Beans—Michigan jobbers are
quoting as follows:

@: FF Pea Beans 208. $5.90
Light Red Kidney _____________ 7.40
Dark Red Kidney .-...0 5 3. 7.40

Eggs—The market is unchanged
from a week ago. Local jobbers pay
32c for choice stock, 30c for general
run and 22-25c for pullet eggs. Cold
storage operators are now offering
their supplies on the following basis:

XX candled in cartons __________ 27c
DX Candied (220 26c
IM eandled) 22¢
@hecks, 2a 20c

Grapefruit—Seald-Sweet sells as fol-
lows:

a $4.50
(ee eee 4.50
A 4.50
Se 4.50
96 Bo 3.00
Choice is held as follows:

Oe 3.75
PI eas 3.59
Ve ee 3.50
Ce ee 3.25
0 a ea es 2.75

Grapes—$2 for Calif. Emperors.

ES ts wc nie bation

Green Onions—70c for Shalots.  .
Honey Dew Melons—$2.25 for Jum-
bos and $2 for Flats.
Lettuce—In good demand on. the
following basis:
Imperial Valley, 4s, per crate____$4.25
Imperial Valley, 5s, per crate____ 4.50
Hot house leaf, per 10 Ibs. _--___ £56
Lemons—To-day’s quotations are as
follows:

360) Sunkist. $7.00
S00) Sunkist 006 oo ee 7.00
360; Red Ball 23 6.00
300 Red Ball 2c 6.00

Limes—$1.75 per box.

Oranges—Fancy Sunkist California
Valencias are being offered this week
on the following basis:

Vig ee $8.50
MG 62 9.00
Wo 10.09
S06 ee 10.00
Bie a 10.00
Wee 10.00
OG a 10.00
6G a 9.00

Floridas Seald-Sweet are now in full
supply, selling as follows:

WG te $6.25
He 6.25
WG 6.25
WG a 6.25
WG 6.00
290 6.00
Ge 5.75

Choice are 25c per box less.

Onions—Spanish from Spain, $2.75
per crate; home grown yellow in 100
Ib. sacks, $1.20.

Parsley—50c per doz. bunches.

Pears—Kiefers, 75c@$1.25.

Peppers—Green, 50c per doz. for
California,

Pickling Stock—White onions, $1.25
per box. >

Potatoes—Home grown, $1.20 per
bu.; Wisconsin, $2.50 per 100 Ib. sack;
Idaho, $3 per 100 Ib. sack; $1 per 25 Ib.
sack,

Poultry—Wilson & Company pay as
follows:

Heavy fowls .-0 0 18c
Eie@ht fowls 2 12c
Ducks (23 14@l6c
Geese ost Be 14c
"Pareeys fs 22c

Quinces—Home grown, $3.50 per bu.

Radishes—25c per doz. bunches of
hot house grown.

Spinach—$1.25 per bu.

Squash—Hubbard, $3 per 100 tbs.

Sweet Potatoes—$3.75 per bbl. for
Delaware.

Tomatoes—90c for 10 Ib. container,
hot house.

Turnips—$1.25 per bu. for new.

Veal Calves — Wilson & Company
pay as follows:

Haney. 2205 he 15c
GOOd 2 12c
Medittmrs 0 10c
P@or 228 ue ee 10c
22> >____

Arranges Soups in Order.

“We arrange our soups alphabetical-
ly, and now we can find what we want
quickly,” a Worcester grocer tells us.
“Before this arrangement was put into
effect we used to spend a lot more
time finding the different kinds, as we
carry a large stock of them. Everyone
in our store is well pleased with. the
system.” z

 

 

 

MICHIGAN TRADESMAN

November 5, 1930

 

MEN OF MARK.

 

Geo, W. Dauchy, Manager Warm
- Friend Tavern, Holland.

In Michigan many branches of the
hotel business are represented in an
affiliation of interests that, while not
in every essential precisely identical,
are, nevertheless, mutually helpful and
harmonious. To any practicable ex-
tent they are the embodiment of an
energizing spirit of mutual good will
and co-operation. Nowhere else is a
community with exactly a similar con-
stituency; none elsewhere precisely like
this. It is from an atmosphere thus
of catholic liberality, tolerance, amity
and other sterling and fraternal quali-
ties that (Michigan derives its fame for
producing capacity, sleepless enterprise,
resources generally and,  withal,
achievements in a way unique as well
as appropriately objects of pride and
loyalty. Men so surrounded and sus-
tained are rarely small; in the fitness
of things they are big, strong, re-
sourceful and dependable. That such
a man as the subject of this sketch
should have been selected to have
charge of the active administration of
a large hotel in a neighboring city is
itself an example wholly in keeping
with the spirit and caliber of its char-
acter and objects.

George W. Dauchy was born in
Weeping Water, Nebraska. He is a
graduate of the East Waterloo high
school and the Waterloo business col-
lege and attended the Iowa State
Teachers College at Cedar Falls, Iowa,
and the Iowa State College of Engin-
ecring at Ames. His parents were ho-
tel operators and at the age of twenty-
one he began to manage hotels, his
first being the Holst Hotel, Boone,
Iowa. Since then he has been manager
of the Lafayette Hotel, Clinton, Iowa,
for a period of five years; manager of
several hotels for the Eppley Hotels
Co.; associate manager of three hotels
in Venice, Florida, one of which is
owned by the Brotherhood of Loco-
motive Engineers; assistant manager
of the following: Roosevelt Hotel, New
Orleans, South Shore Country Club,
Chicago, and the Medinah Athletic
Club,..Chicago.

During the war he attended the first
officers’ training school at Fort Snell-
ing, Minn., and after being stationed at
several camps in this country, was sent
to France and was attached to the gen-
eral staff in Tours and managed the
Metropole Hotel, which was the offi-
cers’ mess of Tours, a hotel operated
for the benefit of the officers of the
allied armies. This hotel employed
eighty-two French people and ten
Americans. It was the first hotel
opened and operated by the U. S.
army (of which there were three) and
the last one closed.

Before the war he was quite active
in the Greeters of America (a National
hotel organization) of which he is a
Past National officer and a past presi-
dent of one of the charters and is chair-

man of the board of directors of the
Chicago Charter, No. 17. He has beén’

rather active in the American Legion

since the war, being a Past’ Comtatider -
in two different posts. He is’ a ment ?
ber of several fraternal and’ bissitieSs * '

organizations. a; s1ote

children. Mrs. Dauchy is an Iowa giri,
her parents lived at Clinton, Iowa, dur-
ing most of her life.

Mr. Dauchy attributes his success to
hard work. He believes in the theary
that a man gets nothing unless he
goes after it and that the harder he
goes after it the more he is likely to
secure.

Mr: Dauchy, although a comparative-
ly young man, has had a career in
many respects remarkable. He has
had trials and tribulations that would
have bent or broken the average man,
but he laughs at adversity, and his
constant pertinacity and well founded
faith in himself have always extricated
him from the difficulties that have sur-
rounded him. A glance at his past

 

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

The Tradesman warns its readers
to beware of a man named Williams,
who is working his nefarious check
cashing game in this State. He claims
to be sales manager of the Louisville
Food Products Co., but several mer-
chants who have been inveigled into

cashing checks purporting to be sent.

to Williams by that concern ‘find that
such a concern is unknown at Louis-
ville.

In the course of my practice of law
I have encountered a rather surprising
number of cases where one man guar-

George W. Dauchy.

career will indicate ist his courage
and ability will make him victor, in all
likelihood, in any situation in which
he may be placed.
—_++~-+__
Glass Distribution Improves,

Distribution of window glass is in
some better volume and with the ad-
vent of November, normally the busiest
month of the year, should continue to
show improvement. In window glass,
rather pronounced activity 4uring the
week-in some sections was offset in
part by-a dearth of orders from other
parts of the country. In the market

’ for plate glass relative quiet held sway,
although conditions in this branch are

fikewise: more favorable than a month

vago. .-In the rough rolled and wire
~s glass field the demand has shown a

Mr. Dauchy is married, but has ‘6°’ - seasonal increase.”

anteed the account of another, in which
the guarantor, when the time came for
him to make good, claimed he had been
induced to sign the guarantee under
false representations or under a mis-
understanding. I suppose it is the
natural thing for a guarantor who is
caught to make that defense, — but
nevertheless I have always thought it
peculiar that so many men in such a
situation should confess to that de-
gree of carelessness. It seems to me
as if a man asked to supply credit for
another should want to be particularly
keen to know what he was doing.

A few weeks ago one of these guar-
antors was let in for nearly a thousand
dollars which the law relentlessly made
him pay, although he put up what to
many would seem a strong defense.

A man named Fabina, having no

credit, wanted to buy some supplies for
his business from a concern called the
Ferguson Packing Co. Told by the
latter that he would have to find some-
body to guarantee his account, he
went to a friend, Mihalic, and got him
to sign the necessary paper. It had
to be in writing, because it is funda-
mental that a verbal guarantee to pay
the debt of another is not binding on
the guarantor. “With the paper ‘Fabina
went to the Ferguson Packing Co. and
bought supplies amounting to about

$800.

The bill was not paid when due, and
failing to get anything from Fabina,
the Ferguson Co. demanded payment
from Mihalic, the guarantor. The lat-
ter put up an awful wail and refused
to pay. Suit was then brought and
Mihalic defended on this ground: He
said that the alleged guarantee was
brought to him not by Fabina, but by
a representative of the Ferguson Co.,
who represented that it was merely
Mihalic’s idea of Fabina’s financial
standing; in other words, “a statement
of the financial standing of Fabina,
which the Ferguson representative
wished to have to show the people in
the office.” The Ferguson man gave
no inkling that the paper was a guar-
antee of Fabina’s account, and Milhalic
didn’t or couldn’t find out what it was
for himself because he read English
poorly. Relying upon the representa-
tion that it was a financial statement
merely, he signed it. He had no idea
(business of hands raised to Heaven
and eyes rolled upward) that he was
making himself responsible for any
amount whatever.

The Ferguson agent denied the
whole story and the jury was asked to
decide which told the truth. They de-
cided that the Ferguson man did and
found a verdict against Mihalic for the
full amount of Fabina’s purchases.
This was later affirmed by the Appeal
Court.

This is possibly about the one hun-
dred thousandth example I have cited
in these articles to show the fate which
often overtakes the business man who
signs a business paper without read-
ing it. I am assuming that Mihalic’s
story that he did not understand the
paper is true, although the jury de-
cided it was false. Of course if it was
false, the moral lies in a different di-
rection,

Now this case was pretty close in
one way, because the American courts
are quick to protect a foreigner who
through ignorance of the English
language is led into a jam from which
he ought to be extricated. They will
go the limit to help him when he has
Signed an obligation without under-
Standing. it and without the means of
understanding it. For that reason I
always insist, when dealing with for-
eigners, in painstakingly reading to
them papers they are expected to sign
and explaining as I go along, and fur-
thermore doing it in the presence of a
witness, Elton J. Buckley.

[Copyrighted, 1930.]
+++ __

Try to surpass the fellow you were
yesterday. Keep it up and you will
arrive at the top.

2+

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November 5, 1930

Favorable Business Developments of
the Past Month.

Industrial activity has increased in a
number of business centers in Michigan
during recent weeks, and retail trade
has, likewise, gained in volume, al-
though by less than the normal sea-
sonal amounts. Employment in ‘Mich-
igan is at the lowest level since De-
cember, 1925. Industrial activity in
the country as a whole has declined
and retail trade has failed to make
seasonal gains, especially in the North-
ern states where warm weather has
operated as a retarding influence.

Nevertheless, the following favor-
able developments of the month may
be mentioned: (1) ‘Activity in the tex-
tile industries, including cotton, wool
and silk, increased substantially. Both
sales and shipments of the standard
cotton products were in excess of pro-
duction and, in consequence of ‘this,
the statistical position of the industry
kas shown marked improvement; (2)
bituminous coal output showed greater
than seasonal gains; (3) residential
building increased materially, contrary
to the usual seasonal trend, which is
downward, and preliminary reports
for October show further increases;
(4) the output of electrical energy used
ir manufacturing has been greater;
(5) wholesale commodity prices have
shown a firming tendency with little
change in any of the indices since the
first week in October; and (6) em-
ployment throughout the country is
somewhat greater, though this gain
has been less than is normal for the
period.

Industrial output in the Detroit
area gained during September, this
company’s index, adjusted for long time
trend and seasonal variation, advanc-
ing from 58.1 per cent. of normal in
August to 64.8 in September. The
greatest factor in the increase was the
gain in the amount of industrial power
consumed. The consumption of elec-
trical energy in Detroit usually drops
off about 8 per cent. in September, as
compared with August, but this year
a gain of 4 per cent. was registered.
This probably represents increased ac-
tivity of parts manufacturers, a division
of the automotive industry which late-
ly has shown a more cheerful aspect
than any other division. The activity
ot parts manufacturers may forecast
gains in the industry as a whole in the
near future.

Detroit bank debits, reflecting in
some measure retail trade in this city,
were 8 per cent. lower in September
than in August. Normally this series
declines about 2 per cent. in September.
So far in October, bank debits have
lost 12 per cent. as compared with
September, whereas a gain of better
than 3 per cent. is the usual experi-
ence,

Automobile output has continued the
decline begun early in September. For
the week ended October 25, Cram’s
Automotive Service reports 35,638
units produced, which compares with
76,870 units output in the same week
of 1929, and 56,804 units in the third
week of September, 1930. Employ-
ment, as reported on October 15 by the
Board of Commerce in its index, show-
ed some increase, the index advancing
from 74.8 per cent. (1923-25:100) as of
October 1 to 78 on the later date,

 

eR Reena

MICHIGAN

Flint trade has declined, but relative-
ly not as much as that in Detroit. Au-
tomobile output, on the other hand,
has shown a very substantial drop, but
since industrial power consumption in
this city has shown a much greater
than seasonal increase, it is a fair as-
sumption that preparations are under
way for the introduction of new mod-
els of the foremost producers of light
cars. Production of this company at
présent is only about 10 per cent. of the
total output of the whole automotive
industry, whereas for the first nine
months of 1930 its share of the total
amounted to 25 per cent. Building
activity in Flint, as reflected in the
value of building permits issued, de-
clined to a very low figure in’ Septem-
ber. The total of permits in Septem-
ber amounted to $181,393, which com-
pares with $953,879 in August and $],-
837,829 a year ago,

Upturns in the amount of industrial
power consumed, similar to those
noted in Detroit and Flint, occurred in
Pontiac, Lansing, and Battle Creek,
but at Saginaw, Jackson, and Bay
City, this series failed to make seasonal
gains,

The dollar volume of business in
Grand Rapids, as indicated by check
payments, showed a small gain in Sep-
tember. Employment in the furniture
industry of this State, which centers
largely in the Grand Rapids area, also
increased slightly during the month,
the University of Michigan’s index ad-
vancing from 100.1 (June, 1920:100) in
August to 101.1 in September. Indus-

trial power consumption declined, al-

though it usually fluctuates in sym-
pathy with employment. Building ac-
tivity was slightly greater in Septem-
ber than in August, the building per-
mit totals of the two months amount-
ing to $159,375 and $151,735 respec-
tively.

Trade in Kalamazoo appears to have
held up well in September, but a de-
cline of about 5 per cent. occurred in
the first three weeks of October. Em-
ployment in paper manufacturing,
which is one of the important indus-
tries of Kalamazoo, also declined by
about 5 per cent. during September.
Power consumption, after allowing for
the seasonal upward tendency exhibited
in this series in previous years, declined
21 per cent. Building activity likewise
was at a low point in September, the
total of permits amounting to only
$59,729 as compared with $125,662 in
August and $325,716 a year ago.

In the Northern part of the State
there is little manufacturing, but such

as there is is now being carried on at -

a greatly reduced rate as compared
with a year ago. Bankers in this area
look for little improvement during the
next few weeks. Retail trade also
compares unfavorably with that of a
year ago. Some improvement is ex-
pected in the next few weeks in about
half of the cities from which reports
have been obtained, for this is the sea-
son when the farmer’s purchasing
power is greatest.

Business in the Keweenaw peninsula
area is greatly retarded, partiaily re-
fiecting the abnormally low prices of
copper which have now persisted for
a number of months. In the Negaunee
area, where iron mining is important,
production is still on a5 day week

TRADESMAN

basis, but stocks are accumulating so
rapidly that it is a question ‘how long
such operating rates can be maintained.
At Newberry, a factory employing 300
men recently resumed production.
In general, the late crops harvested
by Michiga+ farmers this year were
considerably below the average of re-
cent years.
er growing season have, however, been
beneficial to the potato crop and to
some late fields of beans. These con-
ditions have also facilitated the har-
vesting of fall fruits. Dry weather in
some farming areas has prevented fall
plowing and ina few dairy sections

has resulted in a smaller flow of miik. .

Although farming results in the 1929-
1930 season have been far from satis-
factory in many sections of Michigan
and the United States, it is interesting
to note that in at least one part of
this state (near Charlevoix) more
farms are now occupied than in a num-
‘ber of years.
Money is in sufficient supply in
nearly all parts of the State, but de-
mand in most cases is less than it was

Good weather and a long-

7

a year ago. No increase is expected
in the immediate future. Rates on
ccmmercial paper are the lowest they
have been since late in 1914.
Ralph E. Badger, Vice-President,
Carl F. Behrens, Economist,
Union Guardian Trust Co.

—_—_2s.?-._____

Holiday Demand Spurs Neckwear.

Neckwear manufacturers are report-
ed well satisfied with current demand
and are being kept busy with heavy
orders, mostly for holiday goods Silk
producers, who for the first half of the
year steadily cut dowr the number cf
looms making tie fabrics, have been
compelled to restore a good number
of them and are very satisfactorily
placed, it was said. In some quarters,
a shortage of desirable merchandise is
expected, although in the cheaper
grades of neckwear three is a plentiful
supply. Prices are reported to be quite
firm on first-class goods.

—_>++__

Never yet has a nation cured itself
of dumbness by blaming the Reds or
Al Capone.

 

esead ER CO

JOBBERS here it is
Heyboer’s 5c

WAFFLES

NOT ANOTHER 5c NUMBER

ITS NEW- - ITS DIFFERENT

Serves the Purpose—

Delicious with Coffee, Malted

Next week another New Item.

 

A PIECE THAT EATS

As a Candy Bar
As a Lunch

Milk, Ice Cream, Etc.
Territories being allotted.
Write us.

HOLLAND AMERICAN
WAFER CO.
Grand Rapids, Mich.

 

 

ALL GOLD CALIFORNIA FRUITS
PARAMOUNT CONDIMENTS
STOKELY’S FANCY CANNED VEGETABLES

Distributed by

Western Michigan Grocery Company |. |
GRAND RAPIDS, MICHIGAN . ue

 

 

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SLUMP MAY BE OVER.

Although a great many movements
to relieve the distress of unemployment
are under way and the aggregate of
relief funds is estimated at a billion
dollars, it is yet to early to see results.
The weekly business index continues
to move downward with steel opera-
tions and electric power consumption
reduced, On the other hand, the move-
ment of commodity prices yields furth-
er evidence that the slump may be
over,

In the major industries there is still
no particular sign of recovery. Activity
in steel is lower. The automobile line
has pushed up output a little, but new
car registrations in September were
some 40 per cent, under a year ago as
against a 30 per cent. decline for the
nine months of this year. Building has
lost some headway and the daily av-
erage of contract awards has dropped
to 19 per cent. under a year ago. The
textile industries, however, have bul-
warked their gains and prices reflect
an improved position.

Some of the commodity groups
which resisted for a long time the
downward movement in prices are now
easing more into line with the average.
The Aannalist weekly index rose frac-
tionally to 122 last week, but the fuel,
metal and chemical classifications were
lower. Stocks in many lines which
have suffered from surpluses are not
much reduced, despite the frequent as-
sertion that inventories have grown
a good deal smaller. This might have
been expected, since so many pro-
ducers have hesistated’ to aggravate
unemployment by shutting down com-
pletely,

There is a feeling in business circles
that sentiment and activities will take
a turn for the better after the elec-
tions.

 

THE BUY NOW CAMPAIGN.
So much headway has been made by
which was suggested in its present

form in these columns, the “Buy
Now” movement, that quite a
few organizations and_ individuals

are now claiming credit for having
originated it. The truth is that the
slogan is not new by many years and
the idea of encouraging spending to
relieve hard times has had many ad-
vocates. So the credit at best must
be a mixed one.

However, in one effort to divert
credit for the slogan to a particular
quarter, a rather unsound plan was
broached. This scheme was to have
the retailers place large orders with
manufacturers so that confidence might
be restored. Apparently, this proposal,
like so many others, ignored the facz
that consumer demand must first im-
prove before any merchant will load
up on merchandise. A store would
very quickly place orders for millions
of dollars’ worth of goods if it saw
an outlet for such quantities, but it
would be committting business suicide
to buy for sentiment alone,

The “Buy Now” drive must start
with consumers and those able to
spend a little more than usual in order
to give work to those who cannot af-
ford to buy. Once these hesitant con-
sumers—and there are millions of them

MICHIGAN TRADESMAN

—are attracted by low prices and re-
markable values, and are also con-
vinced that they are helping business
tecovery and their own best interests,
then trade volume will expand and the
stores be forced to replenish stocks,

In the Philadelphia campaign this
is just what thas happened. Results
proved so good that one of the large
concerns announced that it would en-
ter the market for $5,000,000 worth of
goods,

 

UNEMPLOYMENT PROGRESS.

It is the opinion of trained observers
that, while some progress may come
of the present effort to solve the un-
employment problem, matters are like-
ly, if they follow precedent, to fall
back almost to their starting point
when business once more becomes
good. Each crisis brings a little ad-
vance but not a great deal, as present
conditions testify.

In the 1920-21 depression the steps
taken to cope with unemployment
were on a very comprehensive scale.
Detailed studies were voluminous,
They were shelved, and another com-
mission is appointed to deal with an-
other crisis after many months of
denying that any crisis existed and
estimates and counter-estimates of the
number of unemployed.

The best hope of relief from period-
ical armies of the jobless seems to lie
in the particular plans developed by
large companies to deal with such
conditions. Competitors for the time
being may decide against devoting
some earnings to unemployment insur-
ance, but in the end they will find that
such a step is necessary if they are
to attract the more capable type of
workman. The product will show that
such expenditures are real economy
and costs will testify to the same effect.

For the welfare of the country as
a whole it would be a remarkable con-
tribution if some well-endowed foun-
dation were to devote itself to study-
ing and making effective a sound plan
to reduce unemployment and to pro-
mote the method best calculated to
deal with it when conditions brought
it on. Sickness and human misery
would not disappear, but they would
be greatly modified by attacking what
is undoubtedly their major source,

DRY GOODS CONDITIONS.

Retail trade during the past week
held to the recent volume level and
even improved a little toward the close,
Some of the special sales promotions,
featuring exceptional values, were very
sucessful and enabled the stores con-
cerned not only to meet but to beat
comparative figures. Again the home
furnishing lines drew good response.
Seasonal apparel was also more active,
and, according to reports received, the
demand for cold weather clothing and
accessories was very: brisk in sections
where low temperatures prevailed,

The month which closed last Fri-
day furnished a trade volume which
on the average was probably a little
better than recent comparisons. Dollar
volume will, of course, be well under
a year ago, due to lower prices, but it
is felt that unit sales were not much
less. Profits will suffer because of the
added expense in handling more trans-

 

actions with no corresponding reduc-
tion in costs.

Concerning Christmas trade, which
will be started earlier this year, there
is some question. The Wall Street
collapse last year affected holiday pur-
chases and many people were involved.
This year a great many more will be
poor customers because of unemploy-
ment and depressed business condi-
tions.
that sentiment may improve in the
next few weeks, and retail results may
not suffer as much as appears likely
in the present circumstances, particu-
larly if the stores make a special ef-
fort to provide attractive values and
offerings.

 

THE FAMILY DINNER.

With November at hand, this is a
peculiarly appropriate time for such a
plea as was made before American
grocers in New York City,’ when
George Olds called for a revival of the
good old American “art of eating” and
especially for the old-time “family din-
ner.” Americans, Mr. Olds, intimated,
are overlooking the good things on
their dinner plates and now spend
more per capita on automobiles than
on meals,

Certainly the plea for the return of
the family dinner is in order, and not
alone for the food that was there in
such abundance. For the dinner table
was more than a lunch counter. It was
the scene of the family council. Its
victuals warmed and comforted and
satished. -They also brought about a
realization of the goodness of home
life. And under their influence, reports
of the day’s trangressions were heard
and judged with a mellow sanity that
the best of delicatessen sandwiches and
salad utterly fail to achieve. There the
family was a unit, no matter how di-
verse the individual interests, and there
were settled those inevitable problems
of everyday life that often leave the
lonely person baffled.

With the approach of November and
Thanksgiving, a resurrection of the
family dinner and all it stood for is no
doubt in the minds of untold thou-
sands. This time of counting the good
things of life would be ideal for the
revival, if only for the one day, of that
good old custom, the family dinner.

 

LABOR’S IMPLACABLENESS.
What is organized labor doing in

‘the unemployment campaign? Millions

of its members have made good money
in exchange for poor workmanship for
years—now are they willing to lend a
hand to the one who has not been so
fortunate or who has not been thrifty
and now faces a great crisis?

A property owner in this city would
like to build about twenty brick cot-
tages within reach of a factory which
is running 100 per cent. This project
would involve first the clearing and
leveling of quite a tract of land, which
would give work to unskilled labor for
a couple of months. But union brick-
layers and carpenters and plumbers
have scheduled their wages until the
cost mounts to such a sum that the

party cannot borrow the money. This -

is only one isolated instance, but there
are hundreds of similar cases: near us.

However, there is the chance

November 5, 1930

Organized labor after fattening itself
on slovenly accomplishment during the
war and ever since now sits Shylock-
like demanding its pound of flesh re-
gardless of any one outside its own
vicious circle. Let organized labor get
rid of its racketeers for three months
and the world would hum with activity,
bread lines would be wiped off the map
and the soup.kitchens would claim
very few customers.

But is organized labor willing to
do it? Page Mr. Green and see him
squirm,

 

CHRISTMAS SHOPPING.

A week of wintry temperatures and
the opening of the special toy displays
in the stores have served warning that
Christmas is soon to be considered as
an invitation and encouragement to
shopping and spending. There is sure
tq be the usual plea to “do it early,”
which will grow more urgent as days
and weeks lead on to the year’s great-
est festival: This plea is intended in
part for the relief of stores. and sales-
men from the burden of last-minute
shopping; ‘partly it reflects the mer-
chants’ conviction that he who shops
early may shop twice. In addition, it
is an obvious economic advantage to
spread the season of business activity
as widely through the winter as pos-
sible. But there is a special incentive
this year to do Christmas shopping
early, which should make this a part
of the “Buy-Now” campaign that is
attempting’ to restore normal condi-
tions in industry and employment,
Prices are undoubtedly at a low level
for the customer’s advantage. Those
who have gifts to buy for friends and
kinsmen can do so now with measur-
able economy and at the same time will
be contributing some small stimulus
to the business revival. Therefore the
request to shop early has more point
than usual and may be pressed some-
what sooner than usual in the shop-
ping season,

ARAB AND JEW IN PALESTINE.

One of the paradoxes of a situation
which bristles with paradoxes is that,
despite the organized immigration of
Jews into. Palestine in the last few
years, the Arab population there has
increased faster than the Jewish. The
explanation is another paradox—that
the greater Arab increase is due-to
the Jews. What has happened is that
the Jews have introduced public-
health services which, among other ef-
fects, have materially reduced the high
infant mortality among the Arabs; that
they have drained marsh lands and
hence in many districts have stamped
out malaria and that in other ways
they have raised the standards of liv-
ing among the poorer classes, These
measures have lowered the rate of
mortality, improved the general state
of health and lengthened the average
span of life. The Arab in Palestine
has been benefited by the Jewish im-
migration—a fact which is causing a
better feeling as it becomes appre-
ciated:

Se

 

Last year-an automobile enabled you
to get away from it all, but now they
are wiring the things for radio,

 

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November 5, 1930

 

MICHIGAN TRADESMAN

9

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

This is the last Out Around which
will be written at the summer ‘home
in Lamont until the warm season of
1931 rolls round. We have had six
months of good air, beautiful scenery
and pleasant associations. Now for
six months in the city with its noise,
smoke and confusion.

 

Wishing to show our visiting friends
the wonderful hills on M 21, between
Grand Rapids and Lyons, we headed
Eastward last Saturday under bright
sunshine and blue sky, with an “eager
aid nipping air” blowing in from the
North,

 

At Lowell we had the pleasure of
meeting Mr. Jefferies, the new editor
of the Lowell Ledger, who certainly
has all the earmarks of a capable and
energetic newspaper man and a good
citizen. When he told me he had
served twenty years under Coleman
Vaughan, of St. Johns, I emmediately
handed him out a certificate of con-
fidence and stability, because anyone
who can stay with Mr.. Vaughan that
length of time, must, of necessity, be
a pretty good sort of a fellow. I have
long thought that one newspaper in
Lowell could serve the community and
environs better than two. Perhaps
such an arfangement can be worked
out under the guidance and co-opera-
tion of the new aspirant for public
recognition and favor.

I was pleased to note that the new
cement pavement on the road across
Grand River, which connects M 21
with Saranac, had been completed. The
old bridge has not been widened. I
suppose that improvement will come in
time. I have many wonderful men of
middle age on my subscription list, but
Henry Frace, the Saranac merchant,
who is now 87 years old, is about the
liveliest one of them all. If I had his
energy and physique, I think I would
be safe in undertaking to round out
100 years in this vale of tears,

 

Pending the grading of the exten-
sion on M 21 from Tonia to Pewamo,
which will close the last gap on M 21
from Port Huron to Holland, autoists
are sent around’ the old route of M 21
South of the river. The roadbed is
wide except in one or two places, and
is kept in excellent condition by the
county road commission. The rich
colors of the bushes on the river bot-
tom, which is in evidence most of the
way from Ionia to Lyons, are especial-
ly attractive at this season of the year.
The entrance to Lyons either way on
M 21 is very picturesque. I think most
people are aware that when Michigan
was seeking a location for the State
capital Lyons came within one vote
of receiving the coveted prize. When
Grand River is up to normal the dis-
play of water at the dam is very in-
teresting. The spillway looked as dry
as a cracker barrel Saturday.

 

I never visit Lyons without paying
my respects to Ernest Fuller, whom I
have known since he was a small child
at Newaygo more than fifty ago, His

father was one of the leading attorneys
of Newaygo county and a politician of
wide experience and commanding influ-
ence. He served Newaygo county as
prosecuting attorney and also publish-
ed a weekly newspaper at Newaygo for
many years. Ernest was carefully
educated for the newspaper business
and conducted a newspaper of his own
at Lyons for several years. Some
years ago he was inducted into the
hardware business—by marriage, I be-
lieve—and now conducts hardware
stores at both Lyons and Muir under
the name of Hatch & Baker. The
Muir store is a recent acquisition. It
is in charge of Mr. Owen, who was
head clerk in the Lyons store for eight
years. Mr. Fuller is a close and a
careful student of history and current
events "and is one of the best posted
men I meet on my Saturday calls on
the trade. The only feature I deplore
about these Saturday trips is that my
mercantile friends are quite likely to be
so busy with customers that I have not
the heart to stay long and prolong my
calls, as I would like to do if the situa-
tion was not quite so tense. Some
time I can possibly arrange to change
my Out Around trips to Thursday or
Friday instead of Saturday. Perhaps
such an arrangement would give me
more time to discuss matters of gen-
eral and personal interest with my
friends in trade.

 

Fifty years ago the publication of a
village or small town newspaper was
anything but a sinecure. The field
was wretchedly overcrowded in many
localities. Many communities were
called upon to support two or more
struggling newspapers when there was
not business enough to decently sup-
port one. The result was the local
editor was forced to resort to expedi-
ents which would not be tolerated in
this age of the world. This condition
has been largely superseded by an era
of consolidation which has resulted in
the existence of one strong, well-sup-
ported paper where two or three
weaklings existed before. This out-
come, of course, has resulted to the
benefit of all concerned and the aver-
age character of the local press has
been elevated to a much higher stand-
ard and local editors have been enabled
to live like gentlemen, instead of be-
ing regarded as objects of charity, as
was too often the case in the days of
long ago.

 

I have been thinking much of late of
another great improvement which has

taken place in many of the country -

weeklies of Michigan as the result of
the practical abandonment of the edi-
torial page and the substitution there-
for of a personal column or page which
is much more readable than the old
fashioned editorial page. The new
type of matter is more appreciated be-
cause it covers the personal experi-
ences, moods, theories and predictions
of the editor, based om the happenings
which come to his notice in his every
day life. I devote three or four hours
every week to writing a page of Out
Around. I spend at least one day
every week in getting up a page of
editorial. A hundred people commend
Out Around to one who mentions my
editorial page, J think one reason for

this is due to the lack ‘of formality—
perhaps editorial dignity would be a
better term—in these personal discus-
sions, which enable the writer to ex-
press himself in simple language in
keeping with the scene or event he un-
dertakes to describe. I think the older
we get the more we are interested in
personalities and the less we care for
the glittering generalities. I recall
with pleasure some of the papers
which have introduced this innovation.
Among those I happen to know about
are the following:
Ionia County News, Ionia.
‘Republican-Tribune, Charlotte.
Chesaning Argus, Chesaning.
Huron County Tribune, Bad Axe.
Cassopolis Vigilant, Cassopolis.
Sentinel-Leader, Sparta.
‘Iron ‘River Reporter, Iron River.
Diamond Drill ,Crystal Falls.
Delta Reporter, Gladstone.
Eaton Rapids Journal, Eaton Rapids.

 

Another undertaking which has con-
tributed greatly to the success of the
country press is the work of Len W.
Feighner, of Lansing, as Field Di-
rector of the Michigan Press Associa-
tion. Mr. Feighner conducted the
Nashville News for-more than thirty
years—perhaps forty years is nearer
correct—creating a newspaper which
was a valuable property for himself
and a great asset for the community.
In this work of upbuilding he tried
out many new ideas which, if ultimate-
ly successful, were made permanent
features of his business. When the
Michigan Press Association decided to
take on business functions, as well as
social and literary features, Mr. Feigh-
ner was induced to assume the duties
of business manager. His title is Field
Secretary, but that term does not con-
vey one-tenth of the work he under-
takes in serving his members well and
faithfully. His duties cover practically
every feature of newspaper service and
are performed with-a care and thor-
oughness which mean much in dollars
and cents, as well as personal satis-
faction to all concerned.

 

The announcement by former brew-
ers in all parts of the country that they
will rehabilitate their properties with
a view to engaging in the manufacture
of beer as soon as the “good time
coming” puts in an appearance will do
much to defeat the movement now well
started to legalize the manufacture of
beer and ale. Because the brewers in-
sist on associating prostitution with
the sale of beer at retail many good
people who might otherwise be in-
clined to vote for an amendment to the
Volstead law exempting beer from the
operations of the law will hesitate to
do so. Promises of the brewers to
eliminate prostitution from their busi-
ness mean nothing, because their
promises are worthless. I have never
known a brewer whose word was
worth 5 cents on the dollar. In this
city they promised the Board of Trade,
when I was president of that body, that
if we would assist them to defeat local
option in Kent county they would dis-
continue the brewery owned saloon and
cease to furnish facilities for prostitu-
tion in providing for the sale of their
product. Did they keep their promise?
Not in a single case did they keep it,

They also promised to get a law en-
acted by the Legislature prohibiting
the brewery owned saloon, which’
promise they repudiated as soon as we
did our part and assisted in the defeat
of local option in Kent county. If the
brewers want to see the Volstead law
repealed or amended, they better keep
out of the picture, with their well-
known reputation for mendacity, dis-
loyalty, venality and criminality. I
am ready to vote for any amendment
to the Volstead Act which will tend to
make it more effective or make its en-
forcement more efficient, but any move
to restore the open saloon, as a head-

quarters for prostitution and criminal-

ity, will meet with my most determined
opposition as long as I live.

 

The City Commission of Grand Rap-
ids has certainly ‘made a mess” of its
location of the proposed city auditor-
ium. There is no doubt the majority
of the citizens wished the building 1o-
cated on the interurban site. The price
the Commission has agreed to pay for
West Side property is three times what
it is worth. The leading real estate
dealer of Grand Rapids assured me
only last week that if the matter were
turned over to him he would guar-
antee to obtain it by appraisal and pub-
lic condemnation for one-third the
price the Commission has agreed to
pay. And his guarantee is good.

 

Grand Rapids is very fortunate in
the number of specialists she possesses
along different lines. Especially is this
true in regard to the field of landscape
architecture. Eugene Goebel is in a
class by himself. He undertakes and
can direct the work of Nature to a
degree that astonishes all who know
him. He is apparently on speaking
terms with trees, shrubs, vines and
flowers and can so direct their energies
and promote their growth as to pro-
duce marvelous results. Our parks,
boulevards, cemeteries and private es-
tates are outstanding results of what
he is capable of accomplishing along
utilitarian lines. The asset such a man
is to a community can never be com-
puted.

In making a direct charge of having
resorted to fraudulent advertising
nearly a month ago, I wrote Sears,
Roebuck & Co. for an explanation of
the transaction. No reply was received
to my letter, so on Oct. 31 I wrote
them again as follows:

Ever since you opened your branch
store in Grand Rapids your local man-
ager has advertised goods he does not
have in stock.

Oct. 6 he advertised in the Grand
Rapids Press (page 12) to sell eighteen
bars of Palmolive soap for $1.

As a matter of fact he does not carry
Palmolive soap in stock and had none
in stock Oct. 9, the date of the sale.
Customers who asked for Palmolive
were told that Palm soap was the same
as Palmolive. Palm soap is put up in
imitation of the brand advertised. It
may be that the statement of the clerk
in charge of the soap counter is true,
but it does not appeal to me as either
honest or businesslike to advertise a
brand. you do not carry in stock.

I ask you to kindly inform me if this
kind of deception is countenanced by
bei management of Sears, Roebuck &

oO.

If it is not countenanced, do you
Propose to inform your Jocal manager

 

 

10

MICHIGAN TRADESMAN

November 5, 1930

 

that fraudulent advertising must be
discontinued in this community and
see to it that he obeys your instruc-
tions?

I thank you in
courtesy of a reply.

No reply has been received to this
letter up to date, which naturally leads
to the belief that there is no reply
available to the house and that ignor-
ing my enquiries is probably held to be
the easiest way out of the mess the
local manager has precipitated by false
and fraudulent advertising.

advance for the

 

Lew Stark, who conducted the gen-
eral store at Cascade village, ten miles
Southeast of Grand Rapids on US 16,
is now located at Seattle. His father,
the late Geo. P. Stark, preceded the
son in the store business for many
years. The son writes me as follows,
under date of Nov. 1:

The new bridges across the Thorn-
apple recall to memory an old-time
neighbor who lived about two miles
beyond the river from Cascade. He
was a mason by trade and worked
much of his time in Grand Rapids dur-
ing the weeks of his earlier days, walk-
ing all the way home Saturday nights
with a heavy pack of groceries—sonie-
times as much as 100 pounds of flour—
wading across the Thornapple river
because there was no bridge there in
his time and from there on to his home.
He was a powerful man. We kids
knew him as Uncle Ed and always ad-
mired him. E. A. Stowe.

—_2>2>___
Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, Oct. 8—In the matter of
Frank G. Hittson, Bankrupt No. 4146. The
funds have been. received and the first
meeting of creditors has been called for
Nov. 13.

In the matter of Robert E. Eyles, Bank-
rupt No. 4458. The funds have been re-
ceived and the first meeting of creditors
has been called for Nov. 13.

In the matter ot John Stratsma, Bank-
rupt No. 426/. The funds have becn re-
ceived and the first meeting of creditors
has been called for Nov. 13.

In the matter of Laurence C. Neely,
Bankrupt No. 4269. The funds have been
received and the first meeting of cred-
itors has been called for Nov. 13.

In the matter of Warren F. Farrand,
Bankrupt No. 4256. The funds have been
received and the first meeting of cred-
itors has been caleld for Nov. 13.

In the matter of Regal Oil Co., Bank-
rupt No. 4259. The funds have been re-
ceived and the first meeting of creditors
has been called for Nov. 13.

in the matter of Wildwood Outdoor
Club, Bankrupt No. 4242. The funds have
been received and the first meeting of
creditors has been called for Nov. 14.

In the matter of George Antekeier, in-
dividually and doing business as Peoples
Guality Market, Bankrupt No. 4260. The
junds have been received and the first
“saggy of creditors has been called for
Nov. e

In the matter of Elon K. Conklin, doing
business as Conklin Construction Co.,
Bakrut No. 4275. The first meeting of
creditors has been called for Nov. 14.

In the matter of Dexter Somes, Bank-
rupt No, 42/7. The funds have been re-
ceived and the first meeting of ereditors
has been called for Nov. 14.

In the matter of John Westerhouse,
Bankrupt No. 4282. The funds have been
received and the first meeting of cred-
itors has been called for Nov. 14.

In the matter of Ferris J. Hale, Bank-
rupt No. 4281. The funds have been re-
ceived and the first meeting of creditors
has been called for Nov. 14.

Oct. 28. We have to-day received the
schedules, reference and adjudication in
the matter of Peter Hockstad, Bankrupt
No. 4284. The matter has been referred
to Charles B. Blair as referee in bank-
ruptcy. The bankrupt is a resident of
Traverse City, and his occupation is that
of a movlder. The schedul shows assets
of none with liabilities of $2,822.09. The
court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called.

Oct. 28. We have to-day received the
schedules, reference and adjudication in
the matter of James A. Konstant, Bank-
rupt No. 4285. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids. and his occupation is
that of a merchant. The schedule shows

assets of $300 with liabilities of $12,541.50.
The court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called. The list of creditors
of said bankrupt is as follows:

Dr. C. E. Beeman, Grand Rapids $ 3.00
Bon Marche, Grand Rapids ______ 80.00
Collins Ice & Coal Co., Grand Rap. 51.00
Freyling & Mendals, Grand Rapids 10.00

G. R. National Bank, Grand Rapids 4.00

C. C. James Co., Grand Rapids ____ 75.00
Dr. Thos. R. Kemmer, Grand Rap. 32.80

Dr. G. 1. MeBridee. G. Bo 106.00
Quality Flower Shop, Grand Rapids 5.00
United Auto Insurance Co., G. R. 31.00
Vandenberg Bros., Grand Rapids 10.60
Chas. F. Hext. Grand Rapids ______ 7.50

Dr. Earle Smith, Grand Rapids __ 85.00
Boston Store. Grand Rapids __ 63.66
Welmer Dykman Fuel Co., G. 16.00

Holwerda Tin Shop, Grand Rapids 5.47
G. R. National Bank, Grand Rapids 300.50
Ferguson & Droste, Grand Rapids 5.00

James Howell, Grand Rapids ____ 150.00
Arctic Dairy Products Co., G. R.__ 35.00
American China Co., Chicago 20.00

Aetna Window Cleaning Co., G. R. 5.00
Boyland Co... Grand Rapids ______ 10.00
Bayuk Cigars, Inc., Grand Rapids 9.80
Coffee Ranch. Grand Rapids ____ 388.84
City of Grand Ranids ==. 197.00
Mrs. Jay Eaton, Grand Rapids ___ 280.43
Enterprise Elec. Co., Grand Rapids 10.65
G. R. Water Works, Grand Rapids 16.21
GHP Cigar Co., Grand Rapids _____—_ 8.50
G. R. Creamery Co., Grand Rapids 8.28
G. R. Store Fixture Co., Grand R. 287.89
Gray Beach Cigar Co., Grand Rap. 34.15
G. R. Coat & Apron Co., Grand R. 7.50
Holland Cigar Co., Grand Rapids 68.70
Holsum Baking Co., Grand Rapids 179.60
Himes Coal Co., Grand Rapids ____ 32.00
Herald. Grand Rapids ____ 53.00
James Howell, Grand Rapids ____1,574.16
Imperial Candy Co., Grand Rapids 202.00
Kent Storage Co., Grand Rapids __ 106.50
Lockwood & Co., Grand Rapids ______ 19.50
Muir Plumbing Co., Grand Rapids 103.38
Ryskamp Bros., Grand Rapids____ 2,142.49
H. C. Schneider Cigar Co., G. R. 7.50
J. P. TenHoor, Grand Rapids __ 19.15

Van Eerden & Co.. Grand Rapids 18.54
Van Driele & Co.. Grand Rapids__ 24.45
Vanden Bosch & McVoy. Grand R. 42.51

Valley City Pie Co., Grand Rapids 214.00
Lee & Cady. Grand Rapids ________ 3 d
Wolverine Spice Co., Grand Rapids

X. Cigar Co.. Grand Rapids ______ 23.60
P. D. Mcohrhardt Estate, Grand R. 234.00
G. R. National Bank, Grand Rapids 280.00
I. M. Helmer. Grand Rapids ____ 24.0)
Chris Kotsifis. Grand Rapids ______
Consumers Power Co., Grand Rap. 245.50
Continental Coffee Co., Chicago __ 3.40
Consumers Power Co., Grand Rap.
Ellis Bros. Co., Grand Ranids -
E. B. Gallagher Co., Grand Rapids 2.50

G. R. Water Works, Grand Rapids 80.00
G. R. Gas Light Co., Grand Rapids 56.13
Hobart Co., Grand Rapids ________ 20.00
Hecht Produce Co., Grand Rapids 2.10
H. J. Heinz Co., Grand Rapids ____ 6.55
Jas. Howell, Grand Rapids ____unknown
J. Jones. Grand Rapids ____ (a)

H. Leonard & Sons, Grand Rapids 5.00

C. Himes Coal Co.. Grand Rapids__ 24.9u
P. D. Mohrhardt Est.. Grand Rap. 25.00
Mich. Bell Tel. Co.. Grand Rapids 22.95

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National Grocer Co... Grand Rapids
Neui Bottling Co., Grand Rapids __ 6.35
Ryskamp Bros., Grand Rapids ____
Rademaker & Dooge, Grand Rap. 4.00
Ter Molen & Hart, Grand Rapids _ 5.00
Van Eerden Co., Grand Rapids __ 4.63
Wolverine Spice Co., Grand Rapids

Wilson & Co., Grand Rapids ____ 14.00
Union Bank of Michigan, Grand R. 112.00
James Fotias. Grand Rapids ____unknown
G. R. Savings Bank, Grand Rapids 250.00
Corwin, Norcross & Cook, Grand R. 190.75

Alex Vulgaris, Grand Rapids ____ 500.00
Atlas Grocer Co., Chicago ________ 20.25
Eli Cross. Grand Rapids __________ 4.00

G. R. Gas Light Co., Grand Rapids 15.34
American National Bank, Grand R. 95.00
G. R. Savings Bank, Grand Rapids 297.30
G. R. National Bank, Grand Rapids 107.89
Old Kent Bank, Grand Rapids i.
Wolverin Spice Co.. Grand Rapids 212.40
General Realty Co., Grand Rapids 1,655.00

Oct. 28. We have to-day received the
schedules, reference and adjudication in
the matter of Imperial Candy Co., a cor-
poration, Bankrupt No. 4286. The matter
has been referred to Charles B. Blair as
referee in bankruptcy. The bankrupt
concern is located at Grand Rapids. The
schedule shows assets of $4,110 with lia-
bilities of $11,488.17. The first meeting will
be called and note of same made herein.
The list of creditors of said bankrupt is
as follows: .

City ot Grand Rapids 2: $250.00
J. P. Konstant, Grand Rapids ____ 240.00
Angelo Pappas, Grand Rapids ___ 34.29

Monica Abromowitz, Grand Rapids 1
Mary Herema, Grand Rapids ____ 1
Bessie Austin. Grand Rapids ______ A:
Bernadine Griffin, Grand Rapids__ 1
Lucille Lathrop, Grand Rapids 4.
George Zarrafonitis, Grand Rapids 3.00
Iva Helmer, Grand Rapids ________ 50.00
G. R. Store Fixture Co., Grand R. 92.00
Estate of Andrew Muir. Grand R. 249.49
National Cash Register Co., G. R. 132.50
Amer. Store Fixture Co., Chicago 2,239.00
Angelos Pappas, Grand Rapids ____ 730.00
A. Abraham Co., Grand Rapids ____ 240

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American China Co., Chicago _____ 42.00
Atlantic Glass Co., Pittsburgh, Pa. 11.12

Aetna Life Insurance Co., Grand R. 12.00

Bayuk Cizar Co., Grand Rapids __ 1.93
A. E. Brooks & Co., Grand Rapids 209.30
3oyland & Co., Grand Rapids ____ 50.50

Burroughs Adding Mach. Co., G.R. 2.50
Bixby Office Sunply Co.. Grand R. 2.00

Coffee Ranch, Grand Rapids ~ 167.46
Corn Products Co., New York City 12.40
Cincinnati Extract Co.. Cincinnati 23.69
John Collier. Grand Rapids ______ 26.50
Collins Ice & Coal Co., Grand R. 51.00

Consolidated Cigar Co.. Grand R. 5.68
Coreoran Mfg. Co., Cincinnati ____ 5.00
Crandall Pettee Co.. New York City 170.00
Consumers Power Co.. Grand Rap. 119.i9
Iinterprise Elec. Co., Grand Rapids
Eastern Paper Box Co., Detroit 6.00

Ellis Bros. Co.. Grand Rapids. ____ 21.76
Ferris Coffee & Nut Co., Grand R. 77.82
Ir. B. Gallagher Co., Grand Rapids 50.00
G. R. Paner Box Co., Grand Rapids 10.00
G. R. Window Cleaning Co., G. R. 52.50
G. R. Elec. Co.. Grand Rapids __ 89.40

General Realty Co.. Grand Rapids 1,565.00
Grammas Candy Co.. Grand Rap. 7.49
ian (o., Grand Rapids 2 oo
Herald Pub. Co.. Grand Rapids __

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Hobart Co., Grand Rapids ______ 15.64
Hazeltine & Perkins, Grand Rapids 3.00
Hekman Biscuit Co., Grand Rapids 1.12
Humphrey Co., Kalamazo0 ________ 3.10
Holsum Baking Co., Grand Rapids 118.35
Holland Cigar Co., Grand Rapids 11.25
Jennings Extract Co., Grand Rap. 4.75
F. H. Johnson Co., Grand Rapids 1.25
Kelly Ice Cream Co., Grand Rapids 651.75
lxent Storage Co., Grand Rapids __ 5.00
H. Leonard & Sons, Grand Rapids 6.46
C. W. Mills Paver Co., Grand Rap. 13.40
M. Michaelis & Sons, New York 15.00
P. D. Mohrhardt Estate. Grand R. 77.15
A. T. Monson Co., Grand Rapids__ 10.28
F. C. Matthews Co., Grand Rapids 70.00
A. E. McGraw, Inc., Grand Rapids 19.75
George McDonald, Grand Rapids 117.04

Rysdale Candy Co., Grand Rapids 16.03
Ryskamp Bros., Grand Rapids ____ 664.09
Ferris Smith, Grand Rapids __.. 7.50
G. R. Dairy, Grand Rapids _____ 634.24

Shulze Baking Co., Grand Rapids 21.90
Security Storage Co., Grand Rapids 135.29
Sparrow & Meins, Boston ___.____
TerMolen & Hart. Grand Rapids 2.50
Voight Milling Co., Grand Rapids 6.65
John Van Heusen. New York ____
Van Houten Co,, Chicago =... 7,00
Vandenbosch & McVoy, Grand R.
Lee & Cady. Grand Rapids ...
Wolverine Spice Co., Grand Rapids 33.14
C. B. Woodcock, Grand Rapids __ j
Wexford Ice Cream Co., Grand R. 26.35
National Cash Register Co., G. R.
Western Union Tele. Co., Grand R. 9.00
Michigan Bell Tel. Co.. Grand R.
G. R. Water Works, Grand Rap.
Smith’s Show Window Service, G.R. 6.47

Dubois Soap Co., Cincinnati ______ 5.00
Paul Steketee & Sons, G. R. ____ 13.00
Philbrick Hdwe. Co.. Grand Rap. 3.19
Union Bank of Michigan ________ 112.00

James Fotias, Grand Rapids ____unknown
Hleftheris. Limberopoulos, G.R. unknown
G. R. National Bank, Grand Rap. 250.00
Muskegon Hts. Bank, Musk. Hts. 200.00
Tom Lakos. Muskegon __________ unknown
G. R. Savings Bank, Grand Rapids 260.00

Old Kent Bank, Grand Rapids____ 65.00
Peter Deligianis, Grand Rapids 25.00
Georg Pensow, Grand Rapids ____ 25.00
James Tallas, Grand Rapids ______ 25.00
Nick Haffas, Grand Rapids ______ 10.00

Anthony Konstant, Baltimore, Md. 500.00

In the matter of Frank N. Goodwin,
Bankrupt No. 3986, the trustee has filed
his final report and account, and a final
meeting of creditors was held Oct. 20.
The bankrupt was not present in person,
but represented by attorney H. H. War-
ner. No creditors were present or repre-
sented. The trustee was present in per-
son. Claims were proved and allowed.
An order was made for the payment of
expenses of administration, and a _ pre-
ferred tax claim, as far as the funds on
hand would permit. There were no divi-

dends. No objections were made to the
discharge of the bankrupt. The final
meeting then adjourned without duit

and the case will be closed and returnel
to the district court, in due course.

In the matter of Walter W. Porter and
Percy N. Barron, individually and as co-
partners as Porter-Barron Hardware Co.,
Bankrupt No. 8715, the trustee has here-
tofore filed his final report and account,

(Continued on page 31)

*

 

 

 

 

 

 

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November 5, 1930

How Uncle Louie Came To Meet Mr.
Wrigley.

San Diego, Calif.. Nov. 2—Thank
you for sending me the clipping in
reference to William Wrigley, Jr. It
is a very interesting reference. I had
the honor and pleasure to meet the
Wrigley family in 1913 on a trip around
the world on the S. S. Cleveland after
leaving Honolulu.

I don’t think I ever told you how I
came to meet him and his family. It
is a rather strange story. I embarked
on the S. S. Cleveland in 1912 at Monte
Carlo and joined the jolly crowd. One
evening we had a masquerade and I
was not prepared for same. I went to
the barber and asked him to disguise
my face, but he had no more masques
left. I, looked around and_ noticed
three boxes of Wrigley chewing gum.
I asked the barber for same. He was
astonished that I would purchase his
whole stock. but as I paid him the re-
tail price he was satisfied and so was
I. I went to my stateroom and fixed
myself up a satchel with gum labels
and was ready for the ball. I peddled
peanuts, pop corn and chewing gum,
but had nothing else but the gum,
which I gave away. The American
girls knew what I had, but the for-

 

 

L. Winternitz.

eigners had to “be shown.” So we
taught them how to enjoy the Wrig-
ley gum. [I was shot with a camera
and the photographer got me as I gave
the gum to another passenger. Well,
before I knew it my stock was eXx-
hausted and all was well—until next
morning, when I was called before
Captain Kier, who informed me that
the steamer was full of gum and that
the chief steward complained to Officer
Kruse that they had to do a lot of
scraping and asked me to stop my fur-
ther distributions of gum. Well, I sent
one of those photos to the ‘Wrigley Co.,
at Chicago, and when I got to Hono-
lulu I found a very nice letter from
Mr. Wrigley, thanking me for the free
advertising I gave ‘his products and
informed me that he would take the
same trip on the Cleveland. As I made
the return trip, I had, an opportunity
to meet him and his family. After we
were out on sea again and I had a
visit with Mr. Wrigley, he said he had
heard some about Uncle Louie and was
glad to meet me. On this trip he took
a liking to one of the tourist officers,
Mr. Wm. H. Stanley, who is now one
of the leading lights of the company
and is at the present writing in Europe,
attending to some of their foreign
business.

Last year I was a guest of the Wrig-
ley family on Catalina Island and en-
joyed their hospitality there. I had a
chance to snapshot the family of P. K.
Wrigley and made a nice photo of the
island which I subsequently delivered
to Mr. Wrigley at this Chicago office.

MICHIGAN TRADESMAN

I don’t want to overlook the fact
that wherever I have been since my
retirement from active service with the
Fleischmann Yeast Co., I could depend
on ‘finding the Michigan Tradesman
and samples of P. K. gum at every
port we touch in any part of the world.

L. Winternitz.
—_+-.___
Tickets and Students.

At this season of the year, when col-
lege alumni spend a large part of their
time complaining about the allocation
of the seats assigned to them for the
big football games, there should be
considerable interest in a recent bit of
news from Tokio.

It seems that at the University of
Waseda, Japan’s largest institute of
learning, 13,000 students have gone on
strike in protest against the handling
of tickets for their annual baseball
game with Keio University. The fac-
ulty contends that this is a mere pre-
text for the strike, but the students,
who first showed their displeasure by
giving their tickets back, have made it
a condition of return to their classes
that there shall be a formal apology
by the head of the university for the
ticket situation.

Unfortunately this student strike
does not supply an example which
American college alumni can follow.
They cannot return their football tick-
ets with any effect, because the demand
for them is so great that this action
would not embarrass the athletic au-
thorities in the least. They cannot
strike because their classroom days are
over. In fact, if the strike teaches a
moral at all, it is in quite the other
direction. The alumni might as well
keep their eyes off those student seats
on the fifty-yard line and be content
with what they can get. For if Amer-
ican students follow the example of
those in Japan their ultimatum will
clearly be: Either the best seats at all
games for us and our friends or no
classes, no football team, no university.

——_2+-~~____
Tell Em How To Cook It.

How many customers point to a pile
of strange looking greens and say,
“What’s that?” It is probably brocoli
we are talking about, or it may be
endives or chives or Italian squash or
rutabagas or kohlrabi, Remember that
for every customer who will satisfy
her curiosity by asking for information,
there are at least two who are too tim-
id to ask or just can’t be bothered.

When you have something that is
strange to the average buyer, print the
name on a sign, making sure, too, that
the spelling is correct. Then consider
the possibility that she may not know
how to prepare it. Add to the sign
in smaller letters, “Prepare and serve
like spinach,” or “Chop fine and serve
on salads,” or “Ask us how to prepare
it.’ The average housewife is always
looking for new dishes, and fresh vege-
tables are especially acceptable these
days.

—2~-~-___
Experiment on Chinese Rugs.
After a lapse of several seasons,
manufacturers of sheen-type rugs are
again turning their attention to dup-
licating Chinese rug patterns. While
some success is reported in making
scatter sizes in Chinese designs, the

aes 4

trade is dubious about the possibility

. of turning out replicas of the large

types. Differences in the wools and
dyes used in this country have defeat-
ed similar attempts in the past. Large
plain grounds found in Chinese de-

NEW YORK

November 1, 1930.

 

LAWRENCE SCUDDER & CO.

ACCOUNTANTS and AUDITORS
Announce the Opening of an Office in
MARQUETTE, MICHIGAN
which will be in charge of

LEE McGINLEY, C. P. A.

This office will serve our increasing clientele in northern
Michigan and Wisconsin.
SREB SS &

CHICAGO BOSTON
GRAND RAPIDS MUSKEGON KALAMAZOO
DETROIT SAN FRANCISCO KANSAS CITY
JACKSONVILLE MARQUETTE

il

signs, producers admit, show up any
slips of the looms and also emphasize
shortcomings in dyes or wool, The
interest in Chinese rugs is traced to
the belief that demand for such rugs
at popular prices would be good.

 

 

 

 

 

 

 

4)
you don't get me out of bed

44
|

at this hour

  

 

 

MICHIGAN BELL
TELEPHONE CO.

 

NO SiREE

“Daughter gave me an extension telephone for Christ-
mas. Now I know that no telephone call is going to get
me out of a warm bed at night and make me run down-
stairs to answer it. And, on mornings that I can lie in
bed, telephone calls won’t bother me in the least.”

That is a suggestion for a new kind of Christmas
present .. . extension telephones. One in the bed-
room, for Dad . . . one in the kitchen, for Mother . . .
or one in the living room, for the entire family.
Extension telephones provide new comfort and con-
venience for every member of the household.

It costs surprisingly little for an extension telephone
... only a few cents a day. To place an order, or for
information, call or visit any Telephone Company
Business Office. Installation will be made
promptly at any time you specify.

 

 

 

 

FBP i

 

 

 

 

 

12 MICHIGAN TRADESMAN November 5, 1930
FIN ANCIAL Whatever the opponents of this the-
ory may think of Mr. Lloyd’s logic
Deplores Ignorance On Monetary _ they will agree with him that “looking We suggest the purchase ot

Theories Generally.

Gold with the decline of Bryanism
went out as the explanation of our
business ills but a new spokesman
writing in this week’s New Republic
forcibly revives the old argument by
labeling the present world depression
a monetary crisis so subtle we do not
recognize it.

Bold indeed is the writer, E. M. H.
Lloyd of the British Empire Market-
ing Board, to inject at this stage of the
depression a theory not popular with
economists or business men. In a
vague sort of way the man of the
street considers that this whole busi-
ness was thrashed out and settled for
all time in the nineties with the result
that a monetary crisis is almost the
one theory not seriously advanced in
explanation of this depression.

Good answers there are aplenty in
refutation of the monetary theory but
Mr. Lloyd is probably right when he
says that most bankers to-day seem
not only “as ignorant of the theory of
money as they are relativity or the
electron theories: but, and this is more
surprisng, even to be unaware that
their ignorance of the subject may
possibly affect the validity of their
judgments.”

Essentially what this school of econ-
omists holds is that in the last twelve
months we have witnessed simultane-
ously a serious contraction in the
_amount of money available for pur-
chasing the goods produced and that
“the real trouble is under consump-
tion” or not so much in overproduc-
tion as a breakdown in the machinery
of exchange and a distortion in the re-
lation between the supply and demand
for money. After describing the world
maladjustment of yellow metal this
commentator says: “If the present
competition for gold continues, the
trend of the price level will continue
downward with a periodical crisis like
that of the past year.

“The effects of a falling price level,
contraction of purchasing power and
aggravation of the burden of debts are
felt in every direction in paralyzing
business enterprise and retarding eco-
nomic progress. Overproduction, lack
of markets, agricultural depression, un-
employment and budgetary difficulties
are among the most urgent preoccupa-
tions of governments throughout the
civilized world. The remedies adopted
or proposed, such as restriction of pro-
duction, tariffs and subsidies, may
benefit the interests of particular
groups of producers and enable them
to shift part of the burden onto other
shoulders; but they do nothing to
counteract the root cause of the trou-
ble and they may even accentuate it.
The monetary crisis is fundamental
and concerns all countries,

“If the international gold standard
is to be maintained and brought into
line with the requirements of the mod-
ern world, some central authority, or
at least some effective machinery of
international co-operation, must be
created to take the place of the present
anarchy.”

to the future the best hope lies in the
slow growth of a disposition on the
part of central banks to seek a solution
of the gold problem by concerted inter-
national co-operation.” Fortunately the
Bank of International Settlements of-
fers a logical medium for an intelligent
study of this whole problem.
Paul Willard Garrett.
[Copyrighted, 1930.]
—_—_~+ ++.
Market Adjusts Its Spectacles.

Intense discrimination now slowly
is supplanting intense liquidation in
the market for good stocks with che
result that for the first time in this
chapter of the bear market important
individual leaders move simultaneously
in opposite directions.

In this respect the market in stocks
seems to be following the recent ex-
ample set by commodities. Up to
three months ago the decline in com-
modities was widiscriminating, The
painful toll of a falling price level
fastened itself without any very notice-
able discrimination on all members of
the commodity family. Then came a
turn toward greater stabilization in
commodity prices late in the summer.
No event of the economic world is
more impressive than the indication
that the declining level in commodity
prices has lost its “mass” pressure. De-
clines now are mixed with advances.

Stocks had moved down with com-
modities for nearly a year but kept on
going down in September when the
downsweep in commodities turned into
a horizontal movement.

Picking the exact bottom in this
bear market is gradually losing its im-
portance as an objective in mapping
out investment programs in Wall
Street. There the main consideration
is slowly turning to prospects in indi-
vidual stocks. Convinced that the mar-
ket generally is approaching bottom,
shrewd banking houses in the financial
district now are directing their energies
toward studies calculated ‘to select the
stock groups when business revives.

Some ground, then, may be found
for the expectation that until signs on
business clarify, the stock market
might be governed less and less by
general bullish or bearish influences
and more and more by developments
in particular groups signifying strength
or weakness. If this Wall Street
diagnosis be correct, it may be that
the market will witness simultaneous
spells of liquidation and accumulation
such as it has witnessed recently, but
free from violent movements up or
down for the list viewed as a whole.

Paul Willard Garrett.
[Copyrighted, 1930.]
—_+~+-____

Sharp Decline in Net Profits.

With earnings statements of leading
American corporations for the third
quarter making their appearance, in-
vestors and traders are better prepared
to readjust their ideas of share prices.

Although several rather disappoint-
ing reports have come to light, later
announcements may bring less favor-
able comparisons with the third quar-
ter of 1929, for ordinarily the best re-
ports are among the {first issued. With
figures for nine months at hand, fairly

Tie

ripe safety and
helpful service of
the Old Kent are
available 24 hours
a day --to those
who bank by mail.
A telephone éall --
4355 == will start
the machinery of
opening an ae-
eount. Thereafter.
it’s easy. Try it!

OLD KENT
BANK

Grand Rapids’ Oldest
and Largest Bank

 

MAAAAAAAAAAAAAA

4. 1929 High—6824.

 

CITIES SERVICE
COMPANY

COMMON STOCK
for the following reasons.

1. A Billion Dollar Corporation

2. 45% increase in net earnings
over last year.

3. 28% increase in net earnings
available to Common and re-
serves over last year.

1929 Low—20,

1930 High—4414.
1930 Low—24%%.

Present market about 2734.
Current yield about 6.75%.

Wire or phone at our expense

Securities Department

The

Industrial Company

Associated with
Union
Bank of Michigan
Grand Rapids,
Michigan
Resources over

$5,600,000.

 

 

 

 

 

The Measure ot a Bank

The ability of any banking “institution
is measured by its good name, its financial
resources and its physical equipment.

Judged by these standards we are proud
of our bank. It has always been linked
with the progress of its Community and
its resources are more than adequate.

h

GRAND RAPIDS SAVINGS BANK

“The Bank Where You Feel At Home’’
16 CONVENIENT OFFICES

 

 

 

 

 

 

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4

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rag era
wi

 

Pea ee "

 

nec

—

rennin

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Merete:

ua

November 5, 1930

MICHIGAN TRADESMAN

13

 

accurate estimates of the full year’s
showing may be made.

Such estimates as already have been
compiled give an adequate reason for
the sharp decline in common stocks in
recent weeks, for they show that at
high prices for the year many favorites
were selling on a price-earnings ratio
at levels considerably above those of
1929,

If the estimate of $9 a share on
United States Steel common is not too
conservative, this premier common
stock at its low for this year was sell-
ing at slightly more than sixteen times
earnings, or the highest relative price
in several years.

Of course, the $7 dividend was a
factor in supporting the stock, for wn-
less there were prospects of a reduc-
tion in the annual rate the recent low
level was attractive to purchasers of
common stock for investment.

National Biscuit, which recently is-
sued a satisfactory report for the quar-
ter and nine months, is selling at about
twenty times prospective 1930 earnings,
compared with a high last year of
about twenty-nine times and a low of
about seventeen times. General Mo-
tors has been selling at somewhat more
than ten times prospective 1930 earn-
ings, compared with a low last year of
about six times the $5.49 a share re-
ported.

Tabulations of the first group of
earnings statements for the third quar-
ter indicate net income averaged about
15 per cent. below that for the corre-
sponding period of last year, but a
more favorable showing is anticipated
for the last three months, inasmuch as
profits in many lines fell off sharply
in the final period of 1929.

Comparisons for the full year, too,
are unlikely to show such a_ sharp
average decline, for the comtrasts in
earlier periods were not so pronounced
in many instances as in the third

quarter. William Russell White.
[Copyrighted, 1930.]
ee
Charge Accounts Now More Difficult
To Collect.

That cold snap desired by merchants
has not yet materialized 'to touch off
autumn buying, with the result that de-
partment store sales in Sept. regis-
tered no more than seasonal improve-
ment over August. Wholesalers for
the same reason once more witnessed
a slow month.

Department store daily sales in this
district averaged nearly 8 per cent. less
than in September, 1929, with shrink-
age registered by virtually all locali-
ties. This report published to-day hy
the Federal ‘Reserve Agent at New
York is evidence that autumn business
so far has been slow. Merchants con-
tend that warm weather has been
working against any marked pickup in
business. Their contention is that at
this season of year any protracted
cold spell always accelerates buying.

Stocks of merchandise on hand re-
main smaller than a year ago and mer-
chants in this district report that the
percentage of charge accounts collect-
ed during September. was roughly 2
per cent. below a year previous.

Wholesale firms in this district re-
port September sales 16 per cent. be-
low last year, which, so the Federal
(Reserve Agent reckons, after making

adjustment for the number of selling

days, indicates about the same decrease

as in August. Except for a 5 per cent.
increase in yardage sales of silk goods,
and a level of drug sales very close to
a year ago, virtually all of the whole-
sale departments reported a smaller
volume tthan last year.

Interesting it is to note that the
volume of orders for machine tools,
which tends to move with changes in
industrial activity, “increased for the
second consecutive month.” It will be
remembered that this same index was
declining last year. The Reserve
Agent sees significance in this notice-
able rise from July levels in machine
tool orders.

September sales of reporting chain
stores shrank 1.5 per cent. from a year
ago which was the smallest decline
since May. Average daily sales de-
clined 5.5 per cent. if allowance is made
for one more selling day in September
this year than in 1929. As the ‘Reserve
Agent himself points out “undoubtedly
lower prices were an important factor
in some of the declines.”

Paul Willard Garrett.
[Copyrighted, 1930.]

——_2>-+___
The Risk of Lighting.

An extraordinary tragedy of the sea
is reported by the survivers of the
schooner Carranza, who tell of a bolt
of lightning which split and sank the
ship and allowed only a few moments
for those on deck to escape.

Rarely does lightning find a target in
the open ocean, and this may be the
first eye-witness account of the de-
struction of a ship at sea by fire from
the sky. It strengthens the cpinion
that certain ships which have vanished
without trace were the victims of sim-
ilar accidents. If a ship can be split
in two by lightning, it is quite possible
that it would sink without sirvivors
or any evidence of how it was fost,
Good fortune and quick action alone
seem to have saved the few on the
Carranza who cut loose a dory and
rowed it to shore after seventy-two
hours without food or water,

A similar lack of evidence or direct
testimony makes it difficult to estimate
the risks of lightning for aircraft. Now
and then it is reported that a plane
has been struck and set afire or broken
to pieces in the air by lightning. This
was at first given as the cause of the
sky tragedy of last September, when
an air liner was wreck in New Mexico
and all aboard were killed, but it was
later denied. It has been said, indeed,
by aeronautical and meteorological ex-
perts that there is no positive proof
that a plane has ever been struck by
lightning, although many have crashed
in thunderstorms.

Dr. Joseph E. Woodman, of New
York University, says that “for light-
ning to strike a body the latter must
have a heavy charge of electricity” and
adds that no such accumulation has
ever been observed in a plane in flight,
But, on the other hand, it is a matter
of experience that lightning sometimes
ignores probabilities, so that the pilot
is well advised to stay as far away as
possible from thunderstorms. Since
they are commonly accompanied by
dangerous winds and poor visibility,
he is likely to do so in any case,

 

GRAND RAPIDS NATIONAL BANK

 

 

 

Established 1860—Incorporated 185 —

GRAND RAPIDS NATIONAL COMPANY

Investment Securities
Affiliated with Grand Rapids National Bank

Nine Community Branches

 

 

 

Investment Securities

E. H. Rollins & Sons

Founded 1876

Phone 4745

4th Floor Grand Rapids Savings Bldg.

GRAND RAPIDS
Philadelphia

Los Angeles

New York
San Francisco

Boston Chicago Denver

London

 

 

 

 

L. A. GEISTERT & CO.

Investment Securities

GRAND RAPIDS— MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING

Telephone 8-1201

 

 

 

 

14

SHOULD BE TAXED ON SALES.

Chains Should Bear Share of Public
Burdens.

The chain store is in a great meas-
ure the successor of the mail order
house. The mail order house, while it
flourished, was the object of condemna-
tion of many local business men
throughout the country. Regardless of
this, the mail order house, because of
its large volume of business and com-
paratively small overhead, developed
large companies.

With the advent of the automobile
and good roads, the policy of these
houses thas changed and these com-
panies, as well as many others, have
been seeking and securing locations in
both large and small cities.

Whether this system will prove to
be a sound system of business and af-
ford a better service to the people, time
alone can tell. The final answer will
come from the people themselves, be-
cause their patronage will determine
the success or failure of the system.

Cost of necessities and of standard
and special goods, as well as the ser-
vice rendered, are among the factors
which will be considered by the people.
While large corporations have con-
tributed materially and will continue
to contribute to the growth amd de-
velopment of the Nation, it has been
the individual initiative and_ effort
which thas built practically all the com-
munities of America.

In this development, individuals or
small home-owned corporations operat-
ing a mercantile business, have been in
competition on the same basis. Prac-
tically all of our merchants have been
local owners and taxpayers. They
have been alike interested in local self-
government, in every community en-
terprise, in improved social conditions
and have been supporters of churches
and schools which they have helped to
build.

Because foreign owned or foreign
operated corporations bear only a small
part of the expense and responsibilities
which attach to local merchants, the
competitive field should be kept open

to the worthy small competitor by a’

system of taxation which will equalize
coriditions.

In other words, with no injustice, all
stores with reasonable exemptions
could be taxed on a graduated basis of
gross sales or excess profits. Such a
tax would conform to the recognized
principle of the graduated Federal in-
come tax which is accepted as sound
and just.

I know of no other way to meet the
new and complex problem which now
confronts the smail business man. It
would justly supplement needed or-
ganization for co-operative purchase
by small merchants of goods on a large
scale and the personal contact and
service which comes from local busi-
ness ownership, home ownership and
home interest in all community affairs.
Efforts to maintain a fair competitive
basis in ‘the local business field for local
business men must be directed to these
ends. The future of this country rests
in maintaining a fair and competitive
field for all legitimate business.

The public which supports all busi-

ness as well as all government, will in

the end make the decision as to where

MICHIGAN TRADESMAN

its patronage shall go and as to what
taxation laws are required to keep an
open competitive field. In its patron-
age decision, in addition to other mat-
ters above pointed out, it must recog-
nize that its welfare will be affected by
the fact that the profits of practically
all local business men remain in the
community which supports them. In
its taxation decision it must consider
the frequent and large turnover of
stocks and goods, as well as profits
which go into outside communities for
taxation and investment.

Such a condition, in. my _ opinion,
would be a National tragedy. What
will become of America when the in-
centive for individual initiative, indus-
try and thrift is destroyed? This kind
of citizenship because its patriotism and
civic interest is centered in the home
and its own business, whether on the
farm or in the city, is indispensable to
the public welfare. When men are
workimg and thinking for themselves
and their families, they are working
and thinking for their community, the
State and the Nation.

A. J. Weaver,

Governor of Nebraska.
——_e+~-___

Merchants Go On Thirty Day Basis.

The Merchants of Coffey county,
Kansas, held a meeting last week at
Burlington and voted to put business
of the county on a strictly thirty day
basis. Also the merchants will have
a monthly pay-up day, beginning Oct.
1. The proposition is to have thirty
day limit on all accounts unless special
arrangements are made for longer
credits. There are tiines, of course,
when longer credit is necessary, but
the average bill can be, and should be
paid the first of the month. The new
rule was announced with a full-page
advertisement in the Burlington Daily
Republican, which said:

Pay Your Bills By October 1.
_In a united effort to improve condi-
tions, the business and_ professional
men are planning to establish a thirty
day credit system for all charge ac-
counts, and to have a monthly pay
day on the first day of each month.

The business and professional men
will do their part by billing all of their

accounts on the first day of each
month.

Credit is indispetsable. The mer-
chant must maintain ‘his credit, and

the only way he can do it is to pay his
bills when due. To do that he must
collect his accounts,

Most mercantile accounts are due in
thirty days, or payable on the 10th of
the month. A merchant to give un-
limited time on his charge accounts
must ‘have unlimited capital—which
none of them has.

It is easier to pay a small bill once
a month or oftener than to pay a big
bill occasionally and all chances of

errors are eliminated when ‘accounts
are presented promptly and _ paid
promptly.

Short credits make long friends.

_ When longer credit than thirty days
is necessary, special arrangements
should be made at or before the time
of purchase,

—_+++__

A king and a bellhop have poise.
It is the reward of those who know
how great they are or how ornery
other people are.

—~+ 2 +___

df the farm board buys all surplus
crops, farmers can make enough on
the temainder to pay taxes to finance
the farm board.

 

BETTER

MILK
Saste the
Ly, ce

    
 
 
 
 
 
 

The Milk
of Quality
Sold only
through
independent
grocers

WW

s
Rae ERILIZED-UNSWEETENED gf
=

THE PAGE MILK COMPANY

Merrill, Wisconsin

 

 

 

These Be Our
Leaders

 

 

 

Sold only by

The Blodgett-Beckley Co.

Members India Tea Bureau
Main Office Toledo
Detroit Office and Warehouse
517 East Larned Street

 

  

4

  

November 5, 1930

 

 

&

ev

Detroit

clearly

through this

vited to call.

 

Fenton
Davis

Boyle

Lwestment Bankers

Grand Rapids
Chicago

To Women Who Invest

Be very sure that you will
understand the evi-
dence of security and earn-
ing power of investment op-
portunities available to you
investment
banking house. You are in-

N

    

 
   
      
       
   

 

 
 
      
   
   
 
    

 

 

 

POTATO CHIPS

Wholesome, delicious,

convenient.

STA-CRISP POTATO CHIPS
Grand Rapids Potato Chip Co.
912 Division Ave., South

 

sd

 

 

 

A

Grand Rapids

 

 

$

Two-Fol'd}
Investment
Service

A personal and business
service that charts an in-
vestment plan to fit your
income and selects securi-

ties suitable to that plan.

EITER,
URTIS&
ETTER

Muskegon

16
s

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s

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2

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«o

November 5, 1936

MUTUAL FIRE INSURANCE

Fire Insurance Questions
(As asked by the Pennsylvania In-
surance Department at the examination
for agents licenses theld July 19, 1930.)

 

1. A policy expiring on Jan. 15 is
renewed in another company the same
date. A loss occurs 9 a. m. that date.
Which company is liable? Why?

2. Discuss insurable interest.

3. What is the difference between
short rate and pro rata cancellation?
When is each used? :

4. Are bills, currency, deeds, money,
etc., insurable? Why?

5. How do stock and mutual fire
insurance companies differ?

6. (1) Define and (2)
specific insurance.

7. Is the use of gasoline n dwellings
restricted? Explain.

8. How does the law on rebating
cover making an agreement to accept
merchandise for premium payment in
order to secure a policy?

9, Does a standard policy permit
vacancy without notice? Why?

10. Does the death of the assured
affect the validity of the policy?

11. What privileges are given a
mortgagee by the mortgagee clause?

12. A $20,000 property is insured for
$10,000 with the 80 per cent. co-insur-
ance clause in force. What is the
company’s liability in the event of an
$8,000 losg?

13. Define subrogation. What de-
termines the limit of the amount the
company can recover?

14. What is “twisting?”
law apply to fire insurance?

15. For what length of time can in-
surance be written ona residence?

16. Would a policy insuring con-
tents of an architect’s office also cover
his drawings and plans? Explain.

17. As used in the rule book in re-
ferring to risks, what is meant by the
terms “protected” or “under protec-
tion?”

18. How is it possible to insure
property standing on leased ground?

19. What is concurrent insurance?
Should an agent inspect for concur-
rency all policies intended to give the
same coverage?

20. What service can an agent ren-
der to (1) his client (2) his company?
—_+++____

Farm Fire Hazard Bad.

The United States Chamber of Com-
merce under date September 18, 1930,
sends out the appended statement re-
lating to farm fire hazards prevalent

throughout the country at this time:

Farm fire hazard is ‘the greatest this
year it has ever been in the history of
the country, according to Wallace
Rogers, chairman of the Agricultural
Committee of the National Fire Waste
Council. The drought, which has been
general over the country, has created
conditions of extreme danger. Grass
and vegetation is dried until it will
take fire quickly, and flames will travel
across space that ordinarily would not
burn at all. Wooden structures are
dried out to such an extent that when
a fire starts, it quickly gets out of con-
trol,

Normal -rural fire losses amount to
more than a $100,000,000 a year, and
reports indicate that this will be a year
of abnormal loss. Extra precaution is

illustrate

Does this

MICHIGAN TRADESMAN

needed to prevent destruction of thou-
sands of farm buildings.

“Call the family together,” Mr.
Rogers suggests, “explain the necessity
of special caution in handling fires.
Test and refill all fire extinguishers.
Keep a supply of water handy, and be
sure the pails are not carried away for
some other use. Wet grain sacks are
best for beating out grass fires. Do not
start bonfires or grass fires without be-
ing sure they will not get out of con-
trol. Watch the hay in the barn care-
fully for evidence of heating. Test by
pushing a long iron rod down into it,
leave for ten minutes, then pull it out
and feel of it. Plow ‘fire guards a few

furrows wider along railroads. En-
force more rigidly the rules about
smoking in or near farm buildings.
Such precaution may prevent the
destruction of your property.”
oe
Paying For Carelessness.
Fire is responsible for a _ direct

money loss of about $500,000,000 a
year. We all pay for this whether we
individually have a fire or not.

Heavy losses have an adverse effect
on fire insurance rates. When de-
stroyed property is not rebuilt the
taxes such property would have paid
must be borne by others. These facts
enter into the operation of every busi-
ness and are items of importance in
determining the cost of living. This
affects, in one way or another, the price
of every purchase, whether it is a
home or a loaf of bread.

When the operation of a major busi-
ness is interrupted by fire the result is
striking. Men are thrown out of work
and families deprived of their living.
Purchases of all kinds are curtailed.
Business goes elsewhere to the detri-
ment of the entire community. Sav-
ings in banks are drawn upon and
amusement places are not patronized.
Fires have caused exoduses from towns
leaving behind only poverty and ruin.

The effect of a great fire may be
Nation-wide. Following the San Fran-
cisco disaster fire insurance companies
were called upon to immediately raise
$220,000,000 to pay their losses. In
order to do this stocks and bonds had
to be transformed into cash. And this,
it is said, was largely responsible for
the panic of 1907.

There is but one solution to the fire
problem—an active, informed safety
consciousness on the part of individ-
uals and businesses.

—__> 2 >__
Fire Insurance and Progress.

The year 1931 will, if present plans
are carried out, be one of the greatest
periods of progress in our history.

Railroads, public utilities, highways
and basic lines of industry have an-
nounced programs that will call for
the expenditure of billions of dollars
for new construction, improvements to
existing facilities and maintenance
during 1931.

Few people will consider fire insur-
ance in connection with these develop-
ments. Yet, without it, not a cent of
money, figuratively speaking, would
be spent for construction in 1931.
Without insurance there would be no
industrial progress, which ‘means
money spent for labor and commodi-
ties of every kind.

There are few investors in the
United States who would put money

into any project if it was not insured
against loss and damage by fire and
otherwise.

Insurance stands behind every pro-
ject with its vast resources. If a fire
destroys a plant it provides the money
with which to replace it. If workmen
are injured it indemnifies them. In
case of flood, earthquake, ‘tornado or
other disturbances it stands as a har-
rier between the investor and financial
ruin,

Fire insurance seldom gets into the

headlines. But it should be remember-

ed that insurance is. the safeguard
which has made our industrial age
possible.

—_—__»~+<___

There is a lot of difference between

the things we belong to and the things
that belong to us,

15

Home Town Boost.

Orce of a time Father Abraham said,
Speaking of money that roams,

That ‘‘the money spent in America
Helps support American homes.”

And the rule that applies to the nation
Applies to your town as well.

You can’t lose an eye, a leg or an arm
That does not on your body tell.

You say you are patriotic,
You love “Old Glory’’ you say,

I believe you do—are you just as strong
For your own home town to-day?

For we're part of our Nation’s body,
And the Nation is just as strong

As the strength of its separate members,
For each to the others belong.

If you’re going abroad for something
Your home store can supply,

You are sapping the life from your Nation,
You will see it perhaps, by and by.

If you want your neighbor to stand by you

Then don’t knock your neighbor down—

Get a grip on yourself and advise yourself
To stand by your neighbor and town.
Carrie Baxter Jennings.

 

Affiliated with

320 Houseman Bldg.

The Michigan
Retail Dry Goods Association

Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

Grand Rapids, Mich.

 

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

Te Ne cots 0% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM

 

N. SENF, Secretary-Treasurer

 

444 Pine Street

 

THRIFTY PEOPLE

who insist on getting the most for their money place their fire insurance
with the Finnish Mutual Fire Insurance Company of Calumet, Michigan.

WHY?

Because this company furnishes them with insurance at cost. This is
done by paying the policy holders a rebate of 40% of the paid premium
when the policy expires, thereby reducing the cost of the fire insurance
to only 60% of what it would cost in any stock company.
welcome to join us too, and save money.

THE FINNISH MUTUAL FIRE INSURANCE COMPANY

CALUMET, MICHIGAN

You're

Phone 358

 

 

 

16

ACROSS THE CONTINENT.

 

Incidents of a Trip Over the Canadian
Rockies.

‘On the Sunday following our arrival
at Eastsound we took a trip among the
San Juan Islands which proved very
interesting, although we did not see all
of the islands.

On San Juan Island is situated the
marine biological station which is the
secomd largest in the world, the first
being in Japan. Here specimens of
sea life are captured and studied. At
Friday Harbor, the county seat of San
Juan county, large fisheries and other
canning industries are located and at
Roche Harbor on the same island is
the Tacoma and Roche Harbor Lime
Co., the largest business of its kind in
the ‘West. Quite a large and elaborate
hotel and grounds are also maintained
at this point,

A little farther on we passed the spot
where the Irishman shot the pig, which
incident in 1854 nearly caused a war
between Great Britain and the United
States.

At Pole Pass we steamed through
what is the narrowest point of naviga-
tion in the United States. I know a
boy, who is a good thrower, who
threw a stone clear across the pass.
The third generation is mow taking
care of the light which is placed at
this point,

On Sept. 17 we ascended Mt. Con-
stitution, which is about 2,500 feet high.
The day was more or less foggy in
spots, but we finally got above it. We
motored up to Mountain Lake (about
1,000 feet altitude) where we were met
by a man with a three seated rig and a
team of “skookum” (strong) horses.
These animals needed all their strength
in taking us up the very steep inclines
of the road which in places was pretty
rough. In looking at these stretches it
hardly seemed possible that the horses

_could make the grade, but they proved
equal to it in every instance. However,
some of our party at times left the
wagon and hiked for a while. This is
a very enjoyable trip and not without
its thrills. The road is narrow. Two
teams or autos could not pass except
at certain points, and at times it runs
along the edges of precipices where one
involuntarily gasps. When we arrived
at the summit the guide busied him-
self with bacon, eggs, coffee, etc., at
the camp just below it, while we all
climbed to the very top and the view
from there amply repaid us for all ex-
penditures, both financial and physical,
for one can look in all directions and
see the islands of the San Juan Archi-
pelago dotting the blue waters of
Puget Sound. To the East lies Belling-
ham and to the South Port Townsend,
while directly in line with the latter
place and far below us Mountain Lake
shows with the green forest as a set-
ting. ‘On a clear day both Mt. Baker
and Ranier with their snow capped
peaks are visible. This island (Orcas)
is the scenic island o1 the Archipelago
and we took many trips on it, reveling
in its beauty.

Finally came the time for the return
trip and we took the boat for Seattle,
from which place my nephew had ar-
ranged for a deer hunt at Lake Ozette,
about 180 miles from Seattle, in nearly
the extreme Northwest corner of the

MICHIGAN TRADESMAN

United States. Our party of four
started via auto, Oct. 3, and the trip
consumed three days. Asa hunt it was
not a great success, as One grouse was
all we killed, but as a good time we
sure hit the bull’s eye, and it was not
altogether without its thrills,

Through the Olympic mountains,
along the Elwha river, and canyon,
Lake Sutherland and canyon, leading
to Lake Crescent. This is quite a
large lake and a beautiful one hem-
med in by the mountains.

A little beyond Lake Crescent is
what is called the Solduc Burn, where
13,000 acres of timber on the mountain
side burned in four hours. This in-
formation was taken from a placard
posted at the edge of the burn. Thir-
teen thousand acres is a big tract and
it seems almost impossible that it was
consumed in the time stated, but the
possibility of a strong wind to fan it
might accomplish such a result. Most
of the dead trees left standing are not
black but similar in color to the “Sil-
ver Forest” in Ranier National Park.
These dead trees extend for miles, even
beyond the Solduc Burn. Then along
the ‘Solduc river, a small, clear stream,
miles and miles of impenetrable forest,
right up to both sides of the road. It
is hard for any one who has not seen
them to imagine the vastness of these
forests. Many of the trees are from
three to six feet in diameter and some
eight to ten feet. This is the easiest
place to get lost that I ever got into.

At Sekin, a village on the Straits of
Juan de Fuca, there was a sign marked
“Lake Ozette 25 miles” and we finally
arrived at our destination. It was as
far as we could go, the end of the road.
Did you ever get to the end of the
road; the place where you can go no
farther, and the only way out is to re-
trace your steps over the way you have
come? It is a queer feeling which
takes possession of one at such a time,
but this was our destination, so we

‘were in no whit dismayed.

In a short time we had made camp
and then spent about an hour locating
an old homesteader’s cabin, around
which an informant had told us were
deer signs galore, but we failed to find
a single one, and the woods were so
thick we could scarcely get through
and were unable to locate the cabin
until about within twenty feet of it
after following a well nigh obliterated
trail for about one-third of a mile.

After returning to camp we built a
rousing fire, prepared and ate a meal
which the Pantlind could not match,
and turned in. In the morning we
looked the ground over and thought
we had better go back over the road
a ways for hunting, which we did, but
the going was so hard we gave it up
and started back to camp. On the way
we crossed several bridges and on one
of these nearly passed on to the happy
hunting grounds. These bridges are
reinforced with heavy planking in the
middle for motoring. It was a wet
morning and as we turned onto the
bridge, the rear wheels skidded over
this reinforcement and turned the front
wheels to the right. The driver quick-
ly tunned to the left, then to the right
again, then left and we were on solid
ground, but had to turn once more to
the right to avoid the rock wall where
the road had been blasted out. This

time we got into the road and went
straight again. We all laughed, but
it was sort of a hysterical laugh and
when we came back over the road the
next day we noticed the flimsy rail
along the sides of the bridge and look-
ed down about 70 feet into the canyon

oe

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PICKLES
VINEGAR
MUSTARD

THE HARBAUER CO.

TOLEDO,

 

MANUFACTURERS AND PACKERS OF
TOMATO CATSUP, CHILI SAUCE AND
PUREE, FICKLES, MUSTARD AND VINE-
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ELK’S PRIDE ~ -

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ALWAYS MAINTAINED IN HARBAUER PRODUCTS

November 5, 1930

which it crossed. I’m afraid if we had
been on that bridge about 30 seconds
more this story would never have been
finished. To cut this story short, we
hunted around that day and part of
the mext day over the roughest coun-
try I was ever in. My nephew said

ao

PHIO.

MENU

 

 

~~

 

20% Increasein Business

MILWAUKEE, WIS., July 30, 1930

Reid, Murdoch & Co., Chicago, IIL.

Gentlemen: I want to take time to thank your Mr. Flock
for suggesting that we change our store about.

What a difference it has made—so clean, and easily kept so.
The display of Monarch Foods is doing good work for us.

Our trade is as much pleased with the change as we are.
Two clerks can do the work which formerly took three.

We have been at our present location about thirty years,
and so far, since we made this change, we have increased

our business about 20%.

People like to see and handle what they buy.
Respectfully yours, KRUEGER BROS.

By Louis J. Krueger

REID, MURDOCH & CO., P. O. Drawer RM, Chicago, Ill.

MONARCH
QUALITY FOODS

~

= oer.

——t, es

November 5, 1930

the same thing and he has done a lot
of deer hunting,

In a section where a cyclone had
gone through a few years ago we
walked on mossy logs (on, a slant)
which were ten to twelve feet in the
air with three or four layers of logs
criss cross under them where, in case
of a fall, the chances for broken legs
and arms were pretty good.

-There are deer, bear, elk amd cougar
in these parts, but we saw nothing of
them, although we did see deer and
elk tracks. The following day we
started back and when not far from
Port Sudlow were run into by a driver
who had been drinking. Nothing more
serious than bent fenders and some
ruffled dispositions resulted from this
encounter, although we came within
four inches of going into the ditch. I
do not think we had gone more than
ten rods when a man loomed up right
in our path. We made a sharp turn to
the left, barely missing him. He had
gone into the ditch and just crawled
out when we came along. Nobody
was hurt, and, as we had barely time
to catch the ferry, we went on our way,
promising to send a wrecker to him,
after which we arrived home safely.

Thus ended the hunt which was
very interesting and at times rather ex-
citing, although unsuccessful from the
standpoint of getting game. However,
whenever we look at the pictures we
took, pleasant memories of the camp,
the lake, the wild surroundings and all
the things attendant upon such an ex-
pedition will be renewed.

The next night after a dinner, at-
tended by all our relations of that sec-
tion, we left Seattle at 11:30 on the
Princess (Marguerite for Vancouver
where we arrived next morning. This
city, the terminal of Canadian Pacific
transcontinental rail and trans-Pacific
steamship routes, is the largest com-
mercial center in British Columbia. In
and around it are immense lumber and
shingle mills. Mining, lumbering,
farming, ship building and shipping
with a vast Oriental business form the
reason of the city’s remarkable growth
and prosperity. From a forest clear-
ing forty years ago it has become one
of the most important seaports on the
Pacific Ocean.

Our intention was to leave Van-
couver in the morning, but after talk-
ing with a man who had been over the
road many times we changed our plan
and left at 9 p. m., as he told us we
would see the best scenery the follow-
ing day and we did not regret our de-
cision. The next morning we awoke at
about 4:20. It was still moonlight—
quite bright—and as we were afraid
we might miss the Kicking (Horse
River Canyon, we took in the scenery
for about an hour, thinking it was that
we were seeing. Later we learned it
was the Frazer river canyon, but we
did not begrudge the loss of sleep and
considered we were well repaid for it.
From there we rode into the Thomp-
son river canyon, then came to Lake
Shuswap.- This lake lies along the
path of the railroad for about thirty-
five miles. ‘However, it has many arms
and bays, making a total of 755 miles
of shore line. Sicamous is at the end
of the lake and at this point the train
butcher told us he had seventy-five
acres right across the lake, with a

MICHIGAN TRADESMAN

shack on it, where he comes for a
vacatian. Said he could shoot caribou,
elk and deer right across from the
shack; also that there was no highway
along there.

At Craigellachie an obelisk alongside
the track commemorates the comple-
tion of the Canadian Pacific Railway.
On Nov. 7, 1885, the rails from the
East met those from the West and the
long cherished vision of a Canadian
transcontinental railway became a real-
ity. Later came the Eagle river and
Eagle Pass in the Monashee mountain
system,

Along the Illecillewact river with
canyon after canyon, or rather one
long, continuous canyon, grand and
beautiful in the extreme.

We were now in the Selkirks, which
are very high and steep, giving them
the appearance of being really higher
than they are. Verdure covered for
the most part with the different greens,
yellows and a few dashes of red, a
veritable immense Persian carpet, with
the gaslight green thread of the river
winding its way at the bottom and di-
viding the sides of the canyon.

Innumerable small streams flow
down the mountain. sides and here and
there leap over precipices and strike
the rocks below in a spray. The road
winds in and out, the train frequently
forming a letter S. There are immense
overhanging rocks at intervals and if
ome of these were to drop or roll onto
our train it would undoubtedly cause
some delay.

Next we are in the upper canyon of
the Columbia river, which, with but
one exception, is the largest river on
the West side of America, and which
rising im the Upper Columbia lake and
flowing through Lake Windermere,
makes the famous Big Bend, parallel-
ing the railway for several miles until
it leaves it at the lower slopes of the
Selkirks to re-appear at Revelstoke on
its way South to the United States,
This is the solution of a problem that
sometimes puzzles the traveler, that
the Columbia river should apparently
be flowing toward the mountains in-
stead of away from them. The moun-
tain ranges force the river through a
narrow gorge to the high slopes, above
which the railway cliigs. The Colum-
bia river is nearly 1,400 miles long and
claims a basin of nearly 300,000 square
miles. It is the route of history, the
path by which some of the earliest ex-
plorers reached the Pacific ocean.

From Golden to Field we climb
1,500 feet in thirty-five miles, for we
are now entering the Rockies proper,
taking that name in its scientific sense
of meaning one range only. For a
considerable distance we follow the
noisy turbulent Kicking Horse river,
on its way to join the Columbia. This
is one of the most scenic parts of the
whole trip. The water is a lightish
blue and there are many rocks in it.
The current is very swift and the
water foams and swirls with great
violence. The canyon rapidly deepens
until, beyond Palliser, the mountain
sides become vertical.

At certain seasons of the year the
salmon come up this river by the mil-
lion to spawn. It is literally filled
with them and one could throw them

(Continued to page 30)

 

17

 

 

noodles, etc.

 

 

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The Nation-wide advertising campaign which
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Thousands of housewives everywhere will
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$5,000.00

Be sure to see that your stock doesn’t get low on

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Sets in about Half
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4—A reputation of fresh-
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5—Nation-wide advertising.

 

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18

MICHIGAN TRADESMAN

November 5, 1930

 

DRY GOODS

Michigan Retail Dry Goods Association.

President—J. B. Mills, Detroit.

First Vice-President—Geo. E. Martin,
Benton Harbor.

Second Vice-President—J. T. Milliken,
Traverse City.

Secretary-Treasurer—Thomas Pitketh-
ly, Flint.

Manager—Jason E. Hammond, Lansing.

 

Hammond Makes
Calls.

Lansing, Nov. 4— We have done
some lively traveling recently and have
enjoyed it. The Eastern part of the
State has claimed our attention, chiefly
because the third and last district meet-
ing of 1930 will be held in Flint on
armistice day, Nov. 11. The other two
meetings were fine and under the direc-
tion of Mr. Pitkethly the Flint meeting
will be a hummer.

A personal letter will be sent a little
later to our members in that area. All
members are invited—women included.
The directors will have a_ business
meeting at noon. The regular meeting
will begin at 6 o'clock, Eastern stan-
dard time, at the Hotel Durant. An-
nouncements will be made regarding
the annual convention at Detroit, Hotel
Statler, April 23 and 24, 1931.

Imlay City—Sorry to record the se-
vere accident to Tom Taylor. Tom
was severely injured in an automobile
accident. He has been out of the
store for several weeks. He is recov-
ering slowly and seems optimistic and
cheerful.

The stores of Hazelton & Linekar
and Titus & Co. are moving along in
the usual way. Had a pleasant visit
at both places.

Lapeer—We wrote a fire insurance
policy on a residence for S. A. Lock-
wood. Made calls on the Vosburgh
and Fick stores.

In a recent bulletin we reported the
death of E. E. Palmer of the Palmer
store. The store is now being con-
ducted by a brother, C. H. Palmer,
clothier, of Yale.

Yale—Rosenthal is putting on one
of those “Greatest Event Since the
San Francisco Earthquake.” Had a fire
there some weeks ago and now an
expert salesman is attempting to create
excitement by offering wonderful
“closing out” bargains. The store ex-
pects to continue in business. The
stores of H. C. Martin and H. A.
Williams, are looking on philosophical-
ly. We are wondering why the public
fall for closing out sales.

Pontiac — Business conditions are
none too good in Pontiac, although
our members Waite, Chase and the
Boston store, were pretty well filled
with shoppers on the day of our call.

We were saddened to observe on the
front of the Duker-McFetridge store
that the goods are being sold at a re-
ceiver’s sale. We regret very much
that these two splendid men are forced
to discontinue. They are both honor-
able and upright citizens and their
business misfortunes are a source of
great regret to their friends.

Saginaw—Changes are going on in
Saginaw. The Reiser-Gray Co., Inc.,
store went out of business several
weeks ago. New plans have been made
at the Barie store, with Isaac P. James
still in charge, assisted by a merchan-
dise man from New York, Oscar W.
Billings. We had the pleasure of meet-
ing Mr. Billings and hope that he will
be with us at our Flint meeting.

Found Mr. Tanner around among
his sales people in the Tanner store.
Mr. Tanner spent much of the summer
at his resort home, East Bay, Traverse
City. No store proprietor in Michigan
is more sincerely respected by his busi-
ness associates and competitors than
is Mr. Tanner.

W. C. Wiechmann has just moved
into his fine new building, just around
the corner from his old site. We are
putting it mildly when we say that this
is a real store. Merchants who wish
to see an up-to-date store should take
a trip to Saginaw. Four floors. I
cannot even start to describe it in this

Manager Many

 

letter. One of the handsomest places
I have seen in many a day. In the
basement we found our old friend and
former director of our Association, J;
H. Clements, formerly in Rochester.
Clements is a good man for the Wiech-
miann store,

Both of the Sobel Brothers were full
of business. .They are progressive and
successful merchants. Give them a
call when you go to Saginaw.

We learned with regret by calling
at the Ensminger Store that Mr. Ens-
minger, Sr., passed away recently. Ens-
minger is planning to dispose of his
top-heavy pattern contract. He has
recently purchased the building and
reports a good business.

Made a few minutes call on the Ip-
pel boys, Gene, Arthur and Julius.
They know how to do team work and
the store looked fine.

Max Weinberg, formerly of Bad
Axe, is forging ahead at Saginaw. Be-
sides the Maxine store, purchased from
Hirschberg, he is now in charge of
“The Paris”. Max is the kind of a
business man that will succeed any-
where.

We always enjoy our calls at the
Seitner store. Sam and his brother,
Adolph, give us a gl2d hand and this
time I received from Mr. Seitner a
motto, artistically framed, which was
hanging on his office wall—a beautiful
sentiment by Amos Parrish. It is now
hanging on our office wall, with many
thanks to Mr. Seitner.

The most precious thing anyone—

Man or store—anybody or anything

—can have,

Is the good will of others.

It is something as fragile as an

orchid;

And as beautiful.

As precious as a gold nugget:

And as hard to find.

As powerful as a great turbine;

And as hard to build.

As wonderful as youth;

And as hard to keep.

Romeo—Richmond — Lake Orion —
It was a beautiful October day. The
Ellsworth and Squier stores, at Romeo,
were busy with customers. Mrs. Kirk-
ham at Richmond was in charge. He
was attending a ball game. Carlton
at Lake Orion was on a hunting ex-
pediton. Everybody seemed cheerful,
although not enthusiastic over the
business volume. We hope they will
all be with us at Flint.

Farmington — The State Highway
Department is improving U.S. 16
through Farmington. Everybody seems
busy. F. L. Cook, with overalls and
an assistant, was rearranging counters
in his store. Mr. Cook abandoned the
grocery business some time ago.

Plymouth—Morris Bittker, of the
Plymouth department store, is a com-
ing merchant in that locality. Mr.
Bittker has the old location ocupied by
O. P. Martin. Mr. Martin is on a
small farm on the Plymouth road to-
ward Ann Arbor.

The Blunk Brothers are busy re-
arranging their store with fine new
show cases. Both the Plymouth
stores seem to be prospering.

Northville—I reviewed with C. A.
Ponsford his pattern contract. He has
as liberal and fair a contract as we
have read in a long time. Enjoyed
luncheon with Ponsford and his daugh-
ter, who is a teacher in the local
schools.

Clinton—DesErmia, of Onsted and
Britton, has a new store at Clinton.
Has sold out his Saline store. I found
DesErmia in Britton, putting on a
closing-out sale. He wishes to confine
his energy to the Onsted and Clinton
stores.

Mrs. Sheehan is feeling relieved by
getting rid of her expensive pattern
contract.

Tecumseh—We enjoyed a drive of
several miles with Fred Rosacrans.
Fred says he is nearly 80 years of age
and is the best golf plaver in that
country. When we saw him stepping
around lively, we were almost inclined

to believe the golf story. We are
afraid he is not going to vote the
straight Republican ticket this fall,

The Mayor, A. B. Boyce, has a good
looking store. He enjoys showing his
callers through. He says that his
municipal troubles have been reduced
to a minmum and Tecumseh is the
‘est town on the map.

One of the Palman Brothers has
established a store in Monroe. The
other two and their sister are pros-
pering in Tecumseh. They are look-

ing forward with much anticipation:

to the Detroit convention.

Brooklyn—Traveling from Jackson
towards Walker’s Tavern and the Irish
Hills, we stopped for a minute to see
the cutest little store in Michigan—
the Eleanor Shop—Mrs. Eleanor Har-
denberg, proprietress. She was for-
merly employed at the Parker store.
Mr. Parker, who is in poor health, is
putting on an honest-to-goodness clos-
ing-out sale. One of his former em-
ployes may continue a general store
in the same location. We hope Mr.
Parker will recover when relieved from
business cares.

Jackson—We missed Mr. Cizek from
the L. H. Field store, but found him
located as a silent partner with Glas-
gow Brothers. We congratulate the
Glasgow store on securing so capable
a man to take some of the burdens of
responsibiilty from the shoulders of
Albert S. Glasgow.

A few times since our Association
began holding district meetings and
conventions this question has been ask-
ed with reference to attendance at
said meetings. It seems strange that
this question would ever be asked. We
have a number of women who are
members of the Association, paying
their dues regularly, and many of our
gentlemen members have wives who
always acompany them to these meet-
ings.

A member recently expressed very
much disappointment that she was not
told that women would be present at
one of our recent district meetings.
We make the same effort to give good
service to all of our members, whether
their annual dues are small or large.
I sincerely hope that this question will
never be asked again with reference
to the privilege women have to be pres-
ent at our meetings.

All of our Presidents have rendered
good service but no one gave more of
himself in time, energy and fine fellow-
ship than did Mr. Nissly. Mrs. Nissly
was always with him, at committee
meetings, district meetings and con-
ventions. They were well mated, con-
genial, friendly and refined. She was
quiet, intelligent and companionable.
Everybody loved her. With sadness
we record her passing from earth to
her Eternal Reward. Her death oc-
curred in Ypsilanti, Oct. 25. Our hearts
all go out to Mr. Nissly and his son,
Ronald, in the hour of their bereave-
ment. Jason E. Hammond,

Mgr. Mich. Retail Dry Goods Ass'n.

—_2+-___
Brilliant Color Combinations Shown
in Jewelry.

Jewels fit to adorn a queen are worn
to-day by women who may afford
them. The premiere of the opera, al-
ways the mirror of a season’s styles,
was again resplendent this year, but
with a difference. Women were no
longer ablaze with jewelry en masse,
but with necklaces, bracelets and
brooches, or very often, clips, set with
stones that bore some relation to their
costume. Some of those superb chains
and chokers of carved rubies, sapphires
and emeralds set with diamonds to en-
hance their beauty were seen with the
gowns of velvet, satin, chiffon and
lame,

For all its splendor, to-day’s jewelry
is so artistic, so beautiful in detail as
to be suitable for more intimate oc-

casions and to reward the closest in-
spection. Brilliant color combinations
are shown to best advantage with
evening gowns of solid color, and these,
as well as pearls and diamonds, are
most effective with black velvet, which
is so fashionable at the moment.
Precious stones are assembled in many
unusual ways—in patterns of flowers,
tiny wings and classic figures. Some-
times two or three colors are combined
with diamonds cut in oblongs, squares
or triangles. The soft radiance of star
sapphires is enhanced by contrast;
with diamonds. One necklace is com-
posed of baguette diamonds with two
carved emerald ornaments, and a
superb single sapphire for the pendant.
This sapphire, we are told, once be-
longed to the Czars of ‘Russia,
Bracelets are as slender or as wide
as one prefers, but are worn indiscrim-
inately. Earrings matching necklaces,
but it was noticed at the opera that
many smartly dressed women, both
matrons and debuntantes, affected im-
portant-looking court earrings and
wore no necklaces at all. The popu-
larity of clips was beyond question.
Singly and in pairs, they sparkled from
various points of the costume or held

a lock of hair in place. A diverting
new piece is the diamond clip
that holds a tiny watch — an

excellent idea, since the wrist watch.
however elaborate, does not fit happily
into the formal picture. Two clips
joined by a jeweled chain support the
old-time stomacher. A gorgeous chok-
er which is composed of carved
emerald leaves, rubies, sapphires
and diamonds, the beauty of the jewels
enhanced by faint lines of black ena-
mel. A matching bracelet may be
chosen with it.

For the woman who cannot indulge
in costly gems, there are many lovely
things set with semi-precious stones,
among which turquoise, aquamarines
and moonstones are particular favor-
ites——N. Y. Times.

—_~+~+-__

Buying of Spring Woolens Lags.

Buying of woolens and worsteds con-
tinues to be spotty, with a few mills
reporting fair business and the remain-
der complaining about lack of orders.
Orders for spring are coming in slowly
and in such a manner that mill agents
expect business will be spread over
several months up to the actual con-
sumer-buying season. Manufacturers
are reported to be somewhat doubtful
as to what will be popular for spring
and consequently are buying sparingly
until a definite trend is indicated. A
silghtly better business in tropicals was
reported by the representative of one
of the leading mills.

2-2 __
Fruit of the Loom Advanced.

An advance of half-cent per yard on
muslins, effective Nov. 1, was announc-
ed Oct. 31 by the Fruit of the Loom
Mills. The new price is on a 2-10-60
basis, without trade discounts and cov-
ers deliveries until the end of the year.
Business in muslins was reported ex-
cellent during the past week by this
mill, Another leading house has ad-
vanced its bleached four-quarter mu--
lins one-eighth of a cent, in sympathy
with stronger gray cloth prices,

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November 5, 1930

SHOE MARKET

Michigan Reta lI Shoe Dealers Association.
Vresident—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-

portation Bldg., Detroit.

 

The Four Horsemen.

‘Mankind suffers its first great de-
feat. The year 1930 will be known in
future economic history as the first
victory of the machine over man. The
Four Horsemen of the Machine Age
Steel, Steam, Electricity and Standard-
ization—have, for the first time,
trampled on mankind the world over.
It is hard indeed for man to visualize
that the very thing which he _ has
created should become so all-powerful.

 

We have reached a time when the
machine seems to be more important
than the man. Produce and over-pro-
duce, is the spirit of the machine on
farm and in factory. There is no end
to the complications ahead, with ma-
chinery more efficient and standardiza-
tion more desirable than individuality.
The machine was made for man and
not man for the machine.

We had occasion, last week, to stand
in awe before a mechanical population
tabulating mechanism in Washington.
A red light flashed to indicate one
birth every thirteen seconds. A blue
light flashed one death every twenty-
three seconds. A green light flashed
one immigrant every one and a half
minutes and a yellow light flashed one
emigrant every five minutes. A white
light in the center showed a net gain
to the United States of one person
every twenty-three seconds. The speed-
ometer clicked the estimated United
States population now. Believe it or
not—but on October 14, 1930, at 8 p.
m. the population of the United States
was precisely 123,581,856 and _ believe
it or not—on October 14th, 8 p. m., in
1940, the population of ‘the United
States will be 139,042,574. We cannot
create consumers fast enough to check
this Moloch of machinery.

aaron

But be of good cheer, Man will win
—if he uses just a little part of his
brain. The Four Wild Horsemen of
the Machine Age can be tamed to the
uses of mankind and set to work in the
abolition of poverty and in creating
new and higher standards of living.
How? Encourage new ideas in mer-
chandising, stimulate new uses for
shoes, try to be different. The cour-
age to think new ways must follow
the robot-routine age wherein it was
thought money could make money on
a stock-ticker machine.

There hasn’t been a real new thrill
color in shoes in three years, not a
sweetheart of a pattern in five, and not
a new merchandising quest to intrigue
man into buying another pair since
“six o’clock was made black-foot.”
Shoe brains have been on a holiday
time to come back.

 

Shoes are not merchandise alone—
they are living things, part of people’s
personalities, joys and pains—and very
much of a part of better living. Per-
fection in lasts, in shoes and in fitting
is not yet—there is much to be done.
Common sense will bring back business
to men—the ultimate victory is to the
thinker, planner, producer and user—

MICHIGAN

the real Four Horsemen of Progress.—
Boot and Shoe Recorder.

—__>+—-___

Use Leaders To Get Customers In.

No doubt you are planning to add
several extra lines during the holiday
season to help keep your volume up
during that great buying season. But
adding additional lines won’t ‘help un-
less you get people in your store.

You should plan to have a special
“leader” every Saturday during the
season from Thanksgiving to Christ-
and these “leaders” should be
extraordinarily good ones. The best
way is to merchandise specially for
them. If you plan well in advance you
can easily pick up four good special
lots for this purpose—a woman’s hos-
iery item for instance, or a good hand-
bag that you can offer at an interest-
ing price by taking a close profit.

If you will use such “leaders” and
advertise them vigorously you will be
well repaid by the additional number
of people they will bring in your store
to shop.

—_~2~+<-+____
After New Shoes Are In

Get a sheet of paper and list on it
every new style. Group them, if you
want to, either by color or pattern.
Leave lots of white space between
each listing.

Then get from buyer, manager or
owner, the occasion for which each of
these new shoes should be worn and
the kind of costume (material and
color) with which it is most suitable.

Make a written list of all the talk-
ing points of the corrective and or-
thopedic shoes in your line. Ask the
department manager or store owner to
explain in detail what types of foot
defects the shoe will correct—and why.

—§_~>--___
To Plan For Easter.

An early Easter ahead—April 5. It
stands the first high peak of the ap-
parel year of 1931. Easter has an im-
portant influence on plans of merchants
selecting shoes and apparel for sale
to a holiday-conscious people.

Here are the dates of Easter for the
next eight years:

1931—April 5

1932—March 27

1933—April 16

1934—April 1

1935—April 21

1936—April 12

1937—March 28

1938—April 17.

mas,

——_+++__
Keep a Record of Your
Own sales by styles and study them
to see which general types predomi-
nate. Then, when your boss calls you

in for consultation as to what to buy ©

for the coming season, you can give
him an opinion based on facts as re-

vealed by past performance —not
guesses based on a perhaps faulty
memory.

Suggest that salesmen be provided
with pocket notebooks or some means
of recording names, addresses, sizes
and style likes and dislikes of regular
customers.

—_+--__

Don’t Be Afraid
To show the man customer plenty of
lasts, styles and leathers. Most men
dislike to leave the store without mak-
ing a purchase. Frequently a man will
buy a pair of shoes not entirely to his
liking rather than walk out. But if he

TRADESMAN

is dissatisfied with his purchase he
won’t come back again. Give ‘him an
opportunity to make a_ satisfactory
selection.
—_»-+___
You'll Succeed If—
You proceed with an open
and if— e
You are willing to either adopt or
adapt to your own benefit the success-
ful ideas of others.
If you consider the customers de-
sires before your own.
If you know when to stop talking
when making a sale.
If you mind your own business and

mind

don’t advertise your competitor by ~

trying to run him down.

If you make sales with the idea of
having the customers repeat.

If you utilize your own hook-ups
with those of the National advertisers.

If you handle your employes as you
would like to be treated yourself.

If you know your goods, your costs
and buy short on slow sellers,

If you get off the mourner’s bench
and work like blazes,

Hugh King Harris.
—__++>___
The Bargain Counter.

The bargain counter idea, old as it
is, is by no means played out. Exhibit-
ing the same goods, on the same so-
called bargain counter week after week,
without changing it, is played out, If
the contents of the counter are chang-
ed from week to week and the counter
looks very different this week from
what it did last week, the goods on
it will sell,

Suppose the bargain counter is made
into an “Anything on this counter, 10
cents” for a single week, then the next
week it is used for items at varying
prices, each plainly marked, then the
next week it is a 19-cent or 25-cent
counter,

——__+ <<

Tactful handling of the customer is
paramount to any other virtue in the
sales department.

 

19
: “Service.”

“Mr. Postmaster: Give this man
service. He trades at Fomby’s and is
used to it.” This message is printed
in simulation of typewriter type in the
lower left hand corner of every enve-
lope sent out by the Fomby store. The
message is generally sufficient to deter
the wayward hand — suspicioning an
advertisement merely—from throwing
the envelope away unopened.

   

FEET HURT?

TRY THE TORSON
ARCH SHOE

25,000 men have adopted
this shoe.

Their foot troubles are over:
Your feet will tell you why.
Style 900—Brown Kid Oxford
Style 901—Black Kid Oxford
Style 902—Black Kid Shoe
Style 903—Brown Kid Shoe

All Sizes and Widths.

Herold Bertsch
Shoe Co.

Manufacturers of Quality
Footwear
Since 1892.

Grand Rapids, Michigan.

 

 

 

MICHIGAN SHOE DEALERS

MUTUAL FIRE INSURANCE COMPANY

 

L.H. BAKER, Secy-Treas.

FIRE AND TORNADO INSURANCE

Mee $241,320.66
Saved to Policyholders

Since Organization _______ 425,396.21

< Write to

Lansing, Michigan

 

 

ties never before offered.

 

At last an entire building devoted to the sale of Furniture.
made exclusively by Grand Rapids Manufacturers. Opportuni-
WHOLESALE and RETAIL.

The Furniture Galleries of Grand Rapids, Inc.
25-27 Commerce Ave., S. W., Grand Rapids, Michigan.

“e 10 0D 0 DO SEDO ERD 0-20

 

 

i 3
:

20

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.

Pres'dent — Gerritt VanderHooning,
Grand Rapids.

First Vice-Bresident—William Schultz,
Ann Arbor.

Second Vice-President—Paul Schmidt,
Lansing.

Secretary — Herman Hanson, Grand
Rapids.

Treasurer—-O. H. Bailey, Sr., Lansing.

Directors — Ole Peterson, Muskegon;
Frank Marxer, Saginaw: Legh Thomas,
Ann Arbor; . C. Goossen, Lansing; R.

J. LaBarge, Pontiac.

 

How Sauerkraut Sales Can Be Stimu-
lated.

The American Housewife’s Bureau
urges retail grocers to sell more sauer-
kraut and offers the following sugges-
tions for accomplishing that result:

When you sell sauerkraut you sell
potential health. And everyone is will-
ing to buy health, especially if it can
be bought reasonably. There is an
enormous output of canned sauerkraut,
this year, it is inexpensive, and every
store should get its share in the sales.

Cabbage contains vitamins AL Bo
ad D, which have been called the al-
Phabet of life—vital food elements
necessary to the growth and health of
the body. The pickling process which
makes cabbage into sauerkraut does
not lose this health-giving content but
makes kraut even more valuable, for it
then contains the much-sought lactic
acid,

These facts are educational for the
sales man to know. He hasn’t always
time, however, to pass them on to the
average customer—but he doesn’t need
to. All that is necessary is to display
sauerkraut along with some of its
most congenial food companions and
you awaken an immediate desire. Peo-
ple really like sauerkraut because it
has a pleasant sour flavor—a delicious
Piquancy—but they like it even better
when it enhances spareribs broiled
crisp on the surface and tender within,
or sausages rich in their golden brown
coats.

Grouped together, then, some of
sauerkraut’s co-partners—cans of sliced
ham, tongue, roast beef, corned beef or
Sausage. Amd besides these old favor-
ites there are delightful new combina-
tions which the clerk will do well to
suggest to the customer, such as sauer-
kraut and olive salad, sauerkraut and
red apple salad, sauerkraut and pine-
apple salad, sauerkraut and grapefruit
salad, and a very Savory cream of
sauerkraut soup.

The store manager who is in a rut
will object—“Why, I always keep cans
of sauerkraut in plain sight—any cus-
tomer can see it who wants it.” But
does the customer see it? It is a psy-
chological fact that the conscious mind
registers but a fraction of the thing
which the subconscious mind perceives.
And if you can put yourself in the
position of the housewife who walks
into the same store, some 300 days out
of every 365, you will. discover that
she sees the same things so often that
they fail to register. If she looks at
the same rows of cans in the same
place, often enough, they become just
tows of cans. But if the agile sauer-
kraut cans suddenly leaped out of
their accustomed place and appear else-
where with other foods which seem to
cry out “The more we are together,
the merrier we’ll be!”—then she sees
them, and buys them.

MICHIGAN TRADESMAN

One store keeper capitalized by
awakening in the minds of his cus-
tomers memories of sauerkraut in the
good old days and then showed that
sauerkraut to-day is even better be-
cause it is more sanitary. He placed
a weather-beaten barrel in his store,
which immediately attracted attention
because it looked Strangely out. of
place with the other modern packaged
foods. He tacked a sign on it “Sauer-
kraut in 1860.” On the lid he piled
shining cans of “Sauerkraut To-day.”

Another interesting display would
be to obtain a loaf of black bread, dis-
play a mug of sour milk and a crude
pottery bowl heaping with sauerkraut.
Display a cardboard poster stating this
interesting fact: “The longest lived
people in the world—the Russians and
natives of the Balkan states—practical-
ly live on these foods.”

By all means, when you are featur-
ing Sauerkraut, suggest a sauerkraut
cocktail—one of the newest appetizers,
and one which is just as available for
the family of moderate income as for
the traveler on dining car or ocean
liner. Place a can of sauer kraut juice
and a can opener on a tray which holds
a colorful glass serving plate and
cocktail glass garnished with a sprig
of parsley. Few women resist trying
this enticing new drink—and fewer can
resist repeating the order.

SO ees
Confidence in Your Store.
Have you confidence in your store
and your goods? Do you believe in
the quality of the merchandise you
are offering the pubic? If you your-
self lack faith in your offerings, you
cannot expect others to believe in them.
You cannot become enthusiastic about
goods in which you have little con-
fidence, and if you cannot develop en-
thusiasm, you cannot develop sales.
Your success in salesmanship depends
upon your ability to make others feel

about your goods as you ‘feel.

The confidence customers fee] in
your ‘store will be no greater than the
quality of your most over-rated goods.
If you over-rate your goods, you un-
dermine confidence in them and that
means that you destroy public con-
fidence in yourself and in your store.

Business success is based On con-
fidence. A customer would not buy the
simplest article in your stock without
confidence that it would prove worth
the money and Satisfactory for the
purpose for which it was bought.

Confidence in your store is based on
customers finding things just as you
have represented them, not on finding
them almost as good as represented.

If you are sure that your goods and
your methods are above reproach, you
ought to capitalize that fact. «Modesty
is sometimes a desirable quality, but
you don’t need much of it in running
a store. Don’t be afraid to call atten-
tion to the fact that your store is
worthy of confidence; that your word,
your advertisement ahout your goods
is to be depended upon. Don’t stop
with beings honest and deserving con-
fidence; advertise the fact. It takes
too long for the public to find out for
itself all the good things you want
known about your store.

Everything you can do to develop
the confidence of your public ought to

  
 

be done. ‘Because without that con-
fidence you can build no lasting suc-
cess. A business built without a foun-
dation of confidence has no foundation
and is about as securely held as a
captive balloon with the rope worn
nearly through.

November 5, 1930

Hints On Freshening Vegetables.

“In freshening wilted vegetables,”
says a New Orleans food merchant,
“add vinegar or lemon juice to the
water. This will revive the greens
quickly and if any little bugs lurk in-
side they will come to the top.”

In More Homes Everyday

Yy

RALSUM

America’s Finest Bread

  

 

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MR. GROCERY MAN!

Call Phones 939

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.¢)

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%

SANCTUM BAKORIUM \\
NEWS 2

The day is fast approaching
when home-baked bread will
be as obsolete as the horse-
drawn street car of old.

BRAAK’S HOMELIKE COOKIES

For a quick turnover let us supply you from our 25 varieties.
Established 1904

We deliver within a radius of 100 miles.

 
 

4°

°,

ARE YOU SELLING

Spring Lake, Michigan

 

 

G RAN D

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING

RAPIDS.

Od 12> 0 20 0 0 eee 0 a) cae:

 
 

MICHIGAN

 

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xy

Your
Customers
Want
Them
Order

Now.

NATIONAL CANDY, Co., INc.. PUTNAM FACTORY cranp RAPIDS, MICH.

 

Always Sell

Rowena Yes Ma'am Graham

Rowena Golden G. Meal

 

LILY WHITE FLOUR

“*The Flour the best cooks use.””
Also our high quality specialties

Rowena Pancake Flour
Rowena Buckwheat Compound

Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING Co.

Grand Rapids, Mich.

 

 

 

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MICHIGAN

 

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids

Vice-Pres.—E ©. Abbott, Flint.

Secretary—E. J. La Rose, Detroit.

Treasurer—Pius Goedecke, Detroit.

Next meeting will be held in Grand
Rapids, date not decided.

 

 

Fresh Packaged Meat Emerges From
Experimental Stage.

While the substance of my discussion
is on the subject of fresh cut meats
in packages, I cannot resist the great
urge to discuss the packing industry
as a whole—perhaps to put it before
you in package form for your contem-
plation.

*The merchandising methods of the
packing industry have undergone but
little change since its development
from localized slaughter houses to one
of the world’s largest and most im-
portant industries, in spite of the mar-
vellous progress made in other phases
of its activities.

The packer’s chief products are still
distributed to the consumer in the same
way they were thirty years ago. The
general method of merchandising other
food products, however, has undergone
a decided change. As a matter of fact,
a complete revolution has taken place
in the procedure of food distribution
to the consumer. Merchandising food
products in small,-compact packages
has taken the place of selling food in
loose form, The package spells econ-
omy and efficiency, and has made pos-
sible standardization and sanitation in
food handling and distribution.

The packer’s products are. playing
but a small part in the new method of
merchandising. His products are still
being’ sold to the consuming public in
what I may term the old-fashioned
way. But in the progressive age, the
old-fashioned way is being rapidly re-
placed by the more efficient modern
way. It is my prediction that it will
not be long before the old method of
cutting and selling fresh meats over
the counter will be entirely displaced
by the modern sanitary method of
selling fresh, centrally cut meats in at-
tractive ready wrapped packages.

The new idea is sound, because it
takes away the uncertainty in the op-
eration of a retail meat business. It
eliminates red figures in the results of
the retail meat business, a color which,
by the way, is entirely too prominent
in the results of our packing industry.
It places the business of the meat deal-
er on a profitable basis, eliminating the
speculative feature from it. And how
is this brought about? By reducing
the dealer’s overhead in making it un-
necessary to employ expensive, if not
wasteful help. He makes no large in-
vestment in equipment. He does not
need spacious quarters in which to
operate. He definitely knows his costs
and determines his selling price on an
intelligent basis.

I repeat, it takes the uncertainty out
of the retail meat business and stabil-
izes it. This is precisely what the
packing industry as a whole is in need
of. The factor of uncertainty in the
operation of the packing industry will
always be in evidence unless we make
some radical changes in our procedure.
We packers in our operations are en-

tirely too speculative. Our livestock
supply is not stable enough for our
needs.
tity offered, rather than according to
consumptive demand. While livestock
receipts are less of a seasonal affair
that they once were—especially with
respect to hogs—periods of oversupply
and periods of scarcity come too fre-
quently for good business for either
packer or producer. The producer
when shipping his stock to market is
not governed by the demand that may
exist for his stock. He is governed
principally by the fact that no matter
how large his production there is a
ready market for it at the packing cen-
ter. The packer is always on the spot
to absorb it all, and shoulder the bur-
den of disposition, regardless of the
fact that at the very moment of pur-
chase he is faced with an inevitable
loss; and yet this procedure is regu-
largly followed without any of us ask-
ing why we continue to do it. Have
we not arrived at the stage in the de-
velopment of our industry where with
intelligent action on our part, and, if
necessary, with the help and co-opera-
tion on the part of our Government,
some plan or scheme can be evolved
to control livestock production and
shipments to market centers, to con-
form more closely to the requirements
of consumption?

We jam our products into freezers
and curing cellars to await favorable
selling conditions. Does freezing im-
prove the quality of meats, or does the
flavor of meat improve with age? Or
do we pack our freezezrs and cellars
full because we have the storage facil-
ities to do so? Right here I want to
emphasize, gentlement, that one of
the greatest drawbacks to the develop-
ment of proper merchandising of the
products of the packer is the ware-
house and freezer. We spend millions
to build and maintain these freezers
and warehouses, which tempt us in
time of plentiful supply of livestock to
pack them full, irrespective of what
awaits us when the time for disposi-
tion arrives, and with full knowledge
that many of our products will be re-
duced in value because they have been
frozen. Gentlemen, large storage facil-
ities actually demoralize merchandising.

Living conditions have changed, and
so has the public’s palate. The public
to-day is more discriminative in its se-
lection of food. The demand is for
finer food. The desire for highly spiced
and heavily cured meat products
is giving place to the demand
for fresh meats and meats. of
and preparation. This
change in the people’s taste means that
the packer must work closer to the
consumer demand. He must not only
supply the demand for these products,
but must lead the way for the dealer to
merchandise his products at a profit,
for in that way only can the packer
expect to make a profit himself.

milder cure

The package idea of selling fresh
meat cuts fit the situation perfectly.
It revoluntionizes the retail meat busi-
ness, and in doing so, simplifies it, No
need for the dealer to be an expert
meat cutter, nor is there any need for

(Continued on page 30)

We purchase acording to quan- °

 

 

TRADESMAN : 21
M.J. DARK & SONS
INCORPORATED
GRAND RAPIDS, MICHIGAN

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST - FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

 

 

 

 

 

 

 

 

 

GRIDDLES —  BUNSTEAMERS —
Everything in Restaurant Equipment

Priced Right.

Grand Rapids Store Fixture Co.
7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mer.

URNS

 

 

VEGETABLES

BUY YOUR HOME GROWN AND SHIPPED-IN VEGETABLES
AT THE VEGETABLE HOUSE

VAN EERDEN COMPANY
201-203 Ellsworth, S. W. Grand Rapids, Mich.

 

Manufacturers of Sausage and Meat
Products.

Wholesale only.

HERRUD & COMPANY
542 Grandville Ave., Grand Rapids, Mich.

 

 

 

 

 

MERCHANT PARCEL FREIGHT SERVICE

SMALL, LIGHT PACKAGE DELIVERY SYSTEM.
Cheaper than Freight or Express on small parcels up to 20 Ibs.

We ship only packages weighing 1 to 75 Ibs. and 70 inches in size (girth
plus length). State regulated. Every shipment insured.

NORTH STAR LINE, INC.
R. E. TIMM, Gen. Mgr.

CRATHMORE HOTEL STATION, GRAND RAPIDS, MICH.

 

 

 

VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.
Distributors Fresh Fruits and Vegetables

Cantaloupes, Peaches, “Yellow Kid’’ Bananas, Oranges,
Lemons, Fresh GreenVegetables, etc.

 

 

 

EGGS - EGGS - EGGS

Low prices increased demand. On request we will be pleased
to quote finest quality Candled Aprils and Mays.

We are always in the market for Strictly Fresh Eggs, at full
Market prices.

We can supply Egg Cases and Egg Case Material of all kinds.

KENT STORAGE COMPANY _ - GRAND RAPIDS

 

 

 

 

 

 

MICHIGAN TRADESMAN

November 5, 1930

 

HARDWARE

Michigan Retail Hardware Association.
President—Louis F. Wolf, Mt. Clemens.
Vice-Pres.—Waldo Bruske, Saginaw.
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore, Detroit.

Giving the Holiday Campaign an

Early Start.

The Thanksgiving holiday is still
several weeks in the future. Neverthe-
less, it will pay the hardware dealer,
if ‘he has not already done so, to start
now in his preparations for Christmas
trade.

This does aot mean that he should
at once display his gift lines and com-
mence to-day or to-morrow to adver-
tise them. But there is a great deal
of preliminary work that can be done
which will make the holiday selling
campaign more smooth-running, effi-
cient and successful. That preliminary
work should be done before the selling
campaign itself gets under Way.

An early start is a great help in
bringing out the Christmas trade. Of
course Christmas trade will, to some
extent, come cut anyway. Christmas
gifts would be bought in quantity even
if they were not advertised at all.

But it is worth remembering that the
buying, though it might in the long
run get under way without any en-
couragement, will not start early un-
less it is stimulated. Under normal
conditions, all buying would be left to
the last minute. Even under modern
conditions, the-e is, of course, a great
deal of last minute buying. But ex-
perience has proven that by showing
and advertising his Christmas lines a
trifle earlier, the merchant can induce
earlier buying.

This serves a double purpose. On
the one hand, it spreads the Christmas
buying over a longer period, thus
lightening the strain on the merchant
and this salespeople. On the other
hand, a good many forehanded cus-
tomers, having bought early all the
things they would normally buy, have
time to think of other obligations they
might have overlooked in the last
minute rush, or ‘ind money to buy
things they would otherwise never
have bought. So that, either way, the
result is beneficial for the hardware
dealer.

I can recollect when merchants made
a practice of showing their first Christ-
mas offerings about December 10. It
would take a few days for the business
to start coming; with the result that
the actual buying was pretty well
crowded into the ten days before
Christmas, and more particularly the
last two or three days.

I can remember, too, when a num-
ber of merchants started to show their
Christmas lines toward the end of
November. The result was that in
course of time Christmas buying was
strung along from December 1 to 24.
Now every merchant in my particular
community starts to feature his Christ-
mas lines toward the end of November
and regards it as the normal thing to
do. The result, by and large, has been
better business.

Taking it for granted that your
Christmas campaign proper will start
immediately after - the Thanksgiving
holiday, what can you do in the mean-
time to help holiday trade?

The store can present two outward
suggestions of holidays coming. The

 

first of these 1s a “Brighten up for the
holidays” campaign. In this you can
feature fall housecleaning lines, and
interior paint specialties, These should
be featured now because you have
three holidays—Thanksgiving, Christ-
mas and New Years—ahead of you;
and because featuring such lines after
the Thanksgiving holiday would crowd
your regular Christmas selling. So fea-
ture your “Brighten up for the holi-
days” stuff early.

This window and newspaper adver-
tising of “Briginen up” lines will merge
insensibly into Thanksgiving adver-
tising. The Thanksgiving holiday is
not an occasioa for gifts, as Christmas
is; but it is an occasion for festivities.
For instance, carving sets for use on
the Thanksgiving turkey can be shown,
roasting pans, kitchen and table items
of one sort an another, lights and
lighting fixtures, and the like. Feature
these ‘holiday lires, and give your win-
dows a Thanksgiving holiday touch,
from early in November until the
Thanksgiving holiday.

These two features of your selling
campaign between’ now aand_ the
Thanksgiving holiday will naturally
tend to some extent to prepare the
public mind for Christmas.

What preparatory work can be done
meanwhile under the surface, quietly,
to make your holiday selling campaign
easier and more effective? A great
deal of such work is possible and worth
while.

For example, see that you have
your Christmas stock in early; so that
when you advertise the widest possible
selection for early buyers, you will be
able to show such buyers something
comprehensive. Nothing so much dis-
courages early Luying as for the early
buyer to find an inadequate stock to
select from and be met with the assur-
ance that this, that or the other ar-
ticle is “on order.”

‘Have the goods on hand at the very
start. Then, in your early Christmas
displays and your early newspaper ad-
vertising, stress the idea that early
buying is to the advantage of the cus-
tomer, in that the has opportunity to
make an unhurried selection before the
gift lines have been picked over, land is
assured of better service than if he
waits until the store is crowded with
last-minute customers. A good many
customers will, of course, wait until
the last minute; but this educational
work on the subject of early Christ-
mas buying, if continued year after
year, will in time develop a class of
customers thoroughly sold on early
buying.

Having seen to it that the stock is
in the store and not merely on order,
plan your store arrangement. A fea-
ture of the big department stores is
the accessibility of the goods on dis-
play, and the fact that with many lines
customers can examine the goods per-
sonally and at their leisure. The stock
is arranged to give the customer every
facility for rapid merchandising, An-
other feature is the liberal use of price
cards. Nearly everything on display
is priced in plain figures. In some
sections of the department stores the
customers practically wait upon them-
selves,

For your Christmas trade, your
store interior should be rearranged to

s

make it easy to buy ‘and sell. Christ-
mas lines, or the Christmas aspects of
everyday lines, should be played up.
Decorations should he used—always
with due regard for the fire risk. Work
into your decorations the Christmas
colors, red and green, with white
added to suggest snow. In some
stores, the counters are converted into
booths. Don’t re-arrange things hap-
hazard, but take a little time to study
your Christmas merchandising prob-
lems, and work out a store arrange-
ment that will mean better business.
Do this now, instead of waiting until
the rush starts.

Extra price tickets will probably be
needed. At the height of the Christ-
mas rush there is little time for per-
sonal salesmanship of the higher or-
der; and show cards and price tickets
should answer a lot of the questions
that at other seasons of the year are
answered by the salespeople. You can
prepare your show cards and price
tickets in advance.

You will need good window displays.
If you make a practice of filing ideas
and suggestions for displays and
newspaper advertising, get out your
file sometime in the near future when

Michigan Hardware Co.

you are not busy and go through it.
You can draft most of your Christ-
mas advertising, and sketch on paper
your main Christmas window displays,
long in advance of the season. You
may have to modify some of these
ideas when the time comes; but the
work you do now will give you some-
thing to work from and make your
task a month hence that much easier.

Will you need extra salespeople for
Christmas? I have been told by a good
many people, and have myself experi-
enced the fact, that in these times of
supposed depression, store stocks and
salespeople are in many instances in-
adequate to meet the requirements of
customers on ordinarily busy days. You
may, in any event, anticipate a con-
siderable trade for the Christmas sea-
son. It will pay you, if you require
extra help, to look around beforehand,
advertise if necessary, make tentative
arrangements for help, and give your
‘temporary salespeople a little prelim-
inary training in the work.

Don’t expect an inexperienced youth
or girl to jump into the heart of the
Christmas rush and measure up A-l.
Even those who are natural born
salespeople are bound to make a poor

 

 

100-108 Ellsworth Ave., Corner Oakes
GRAND RAPIDS, MICHIGAN

oS

Wholesalers of Shelf Hardware, Sporting
Goods and

FISHING TACKLE

 

 

°,
see

 

SHEET METAL ROOFING

Wholesale Only.

342 Market St., S. W.

nd Distributors of
Zp FURNACE SUPPLIES,

Manufacturers a

TONCAN IRON SHEE
CONDUCTOR PIPE AND F ITTINGS.

We Protect our Dealers,

THE BEHLER-YOUNG Co.

EAVETROUGH,

Grand Rapids, Mich.

 

 

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars

BROWN & SEHLER

COMPANY

Farm Machinery and Garden Tools

Saddlery Hardware
Blankets, Robes
Sheep Lined and
Blanket - Lined Coats
Leather Coats

 

 

GRAND RAPIDS, MICHIGAN

 

 

~~,

 

aa

PARSER arm eR nent aye

sri
2

~

<é

 

 

 

 

 

November 5, 1930 MICHIGAN TRADESMAN 23
showing. The efforts of some of proper home-made receivers. But to “Why not try adding to this list:

these poor girls are really pathetic; KDKA belongs the honor of having “Lower prices, against quality; Dis- I. Van Westenbrugge
aid all because their employers expect begun that fixed, advertised service ° appointment, against satisfaction; Poor Grand Rapids - Muskegon

them to know selling, the most diffi-
cult business in the world, without be-
ing taught even the rudiments. It will
pay you to give these beginners a little
preliminary training, and for this pur-
pose have them come in before the
rush starts and observe the methods
of your experienced helpers. An ap-
plicant who sees the need of such pre-
liminary work will usually make a
good showing behind Ithe counter.

An important feature in Christmas
selling is to help the customer select
what he needs. Quite often price gov-
erns the selection. It is a good thing
to have compiled a printed or mimeo-
graphed list of gift suggestions, ar-
ranged according to price, and also ar-
ranged according to the recipient—
baby, girl, boy, young man, young
woman, father, mother, and so on.

It will pay you to compile and use
such a list. Have copies printed or
mimeographed, posted up in the store,
and piled on the counter for distribu-
tion. Have your salespeople, and es-
pecially tthe newcomers, familiarize
themselves with these lists, and know
where to find any article in the stock.

Quite a few dealers utilize a live
Santa Claus as a starter and accom-
paniment for the Christmas campaign.
Santa comes by slow or swift stages
from the North Pole; his progress is
bulletinedg he arrives; and the Christ-
mas selling starts. The idea isn’t new,
but it is still. good. Now is the time,
:f you want a live Santa, to make the
necessary arrangements for the paint.
Quite often Santa visits the schools at
letting out time and hands out sou-
venirs to the youngsters or holds a
reception for them at the store. You
can make your arrangements for all
this in advance.

Circularizing is also a good method
of boosting Christmas trade. It is par-
ticularly effective if you have a regu-
lar mailing list to which announce-
ments are sent out from month ‘to
month. With your December letter
you can give a ‘talk on the importance
of early Christmas buying and enclose
a copy of your gift list. Quite often
it is worth while to send out two or
three letters—one, right after Thanks-
giving, urging early buying; a follow
up a week later; and a letter about
December 14 with last minute sugges-
tions. This material can be prepared
in advance. Victor Lauriston.

—_»-~-____
Ten Years of Radio.

To-day radio broadcasting is exactly
ten years old. On Nov. 2, 1920, K.DKA
in Pittsburg transmitted the returns of
the Harding-Cox election as the lead-
ing feature of the first prearranged and
published radio program. There was
no manufactured radio receiver then.
Hence the glory of having started
broadcasting on its career must be
shared by the station with the alert
manager of a Pittsburg department
store, who advertised radio parts which
when assembled into receivers, would
bring the ‘Harding-Cox election re-
turns right into the home. To be sure
a few radio enthusiasts had casually
and fitfully transmitted phonograph
music even before the war, for the
benefit of distant mates who had

which is now the very essence of

broadcasting.

Those who gave us radio were as-
tonishingly lacking in imagination.
Hertz, Popoff, Lodge—none of the
scientific pioneers saw in ether waves
more than a means of studying certain
physical phenomena. Crookes, a chem-
ist, who never dabbled in wireless at
all, was the first to announce ‘that a
new means of communication had been
invented. Marconi, scarcely more than
a boy, made radio telegraphy a reality;
yet even the stated in 1897 that ten
miles was the utmost range possible.
The radio telephone was regarded by
its inventors merely as a competitor of
the wired telephone. That the admit-
ted lack of privacy could be exploited,
that it would make mass communica-
tion possible, that wavelengths in the
ether would assume the character of
property, no one dreamed until KDKA
ventured upon its historic experiment.

From zero the sales of manufactured
sets have mounted to $800,000,000 an-
nually. Nearly fourteen million receiv-
ers are in use—as many as there are
telephones and families. One broad-
casting company alone employes 1,100
persons, exclusive of entertainers and
musicians. Broadcasting has become
a public utility.

Ten years ago we were so thrilled by
the romance of picking voices out of
space that we listened with delight to a
phonograph playing ‘Celeste Aida” a
hundred miles away, although the self-
same record was in the cabinet beside
us. Head-sets were eagerly clamped
to ears when bedtime stories from
Newark or time signals from Arling-
ton were due. Now, instead of marvel-
ing at the fact of broadcasting, we are
intent on the message conveyed. Lone-
ly ranchers in Kansas, European peas-
ants, sailors at sea hear the living voice
of the King of England or the Presi-
dent of the United States. Arctic ex-
plorers huddled before loud-speakers,
factory workers in Detroit, clerks in
New York, country squires in England
are swayed in unison by Toscanini. In
its mass appeal we have the real sig-
nificance of radio. Mounting sales,
princely incomes of entertainers—
what are these compared with the tri-
umph of uniting alien peoples in an
hour of spiritual brotherhood? A new
force has been discovered—a_ social
force which must be reckoned with in
the onward sweep of civilization, and
which is second only to the printing
press in its far-reaching influence.—N.
Y. Times,

>> ______
Weigh Your Advantages And Your
Disadvantages,

A wholesale grocer suggests to his
salesmen the idea of putting on a scale
and weighing both the advantages and
disadvantages that they may have in
competition. His suggestion follows:

“Did you ever try putting them on a
scale and weighing your own adyan-
tages and disadvantages or comparing
them with a competitor?

“How about the house without a
private label and has to depend on
price, or the house that has a private
label but is willing to put any old thing
under the label?

service, against good service; short
stocks, against full stocks; uncertainty,
against assurance; unreliability, against
reliability; lack of guarantee, against
strong guarantee; no advertising,
against our program.

“Think it over and add to it what

you will. I am sure the balance will
be in our favor.”
——3»-->__

There are three ways to move: For-
ward, backward and in a circle. Take
your choice.

 

Does the truck
drive up

—and deliver the goods and
leave the selling job to you?
That’s how it is with many
food products. But not with
Carnation.

Carnation is already half
sold. People ask for Carna-
tion. It’s the world’s largest-
selling brand and you don’t
have to waste your time intro-
ducing it to folks.

We’ve built millions of dol-
lars’ worth of good-will for
Carnation. It’s yours without
asking if you sell the milk
‘from Contented Cows.”

Carnation Company
Carnation Bidg., Cconomowoc, Wis.

   

   

—
=
paul ©
5

“From

© 1930, C. Co.

(SERVICE DISTRIBUTOR)

Nucoa
KRAFT CHEESE

All varieties, bulk and package cheese

‘*Best Foods’’

Salad Dressings

Fanning’s

Bread and Butter Pickles

Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD

OTHER SPECIALTIES

 

 

 

Contented Cows’’

 

 

SARLES

Detective Agency
Licensed and Bonded
Michigan Trust Bldg.
Grand Rapids, Mich.

 

 

 

 

Sand Lime Brick

Nothing as Durabie
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool In Summer

Brick is Everlasting
GRANDE BRICK CoO.
Grand Rapids.
SAGINAW BRICK Co.
Saginaw.

 

 

 

 

 

The Brand You Know
by HART

Rn &
iI Set
etl NGP bk
uae NA age

 

Look for the Red Heart
on the Can

LEE & CADY Distributor

 

 

 

Corduroy Tires

Sidewall .
Protection

Made in
Grand Rapids

Sold
Through
> Dealers

Only.

 

CORDUROY TIRE CoO.
Grand Rapids, Mich.

 

Jennings’ Pure Extracts
Vanilla, Lemon, Almond, Orange,
Raspberry, Wintergreen.
Jennings Flavoring Extract Co.
Grand Rapids, Mich.

 

 

Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN

 

WHITEFISH and TROUT
By Air Daily
LAKE and OCEAN FISH

GEO. B. READER

1046-1048 Ottawa Ave., N. W.
GRAND RAPIDS, MICHIGAN

 

 

 

24

MICHIGAN TRADESMAN

 

November 5, 1930

 

HOTEL DEPARTMENT

News and ‘Gossip Concerning Michigan
Hotels.

Los Angeles, Novy. 2—Edward F.
Million, who was the original operator
of Hotel ‘Robert Douglas, Flint, under
the ownership of Harry R. Price, for-
mer manager of Hotel Durant, in that
city, but who accepted the management
of a Chicago hotel some time ago, has
returned to the Robert Douglas, and
will henceforth conduct same. Mr.
Million is well known in Michigan by
both the commercial contingent and
his colleagues in the Michigan Hotel
Association, and is popular in both
zones.

 

 

The rumor circulated some time ago
to the effect that Walter J. Leitzen was
to resume operation of Hotel Fronte-
nac, Detroit, seems to have developed
into an absolute fact and Walter is
again at the helm in that institution.
Mr. Leitzen leased this property to E.
W. Herrmann, in 1927, on account of
ill health and came out to California,
where I caught up with him and his

.interesting family soon after their ar-
rival and together we certainly investi-
gated the hotel situation here. After-
wards he went to Baltimore to have a
complicated ocular operation at the
Johns Hopkins hospital, which was
successful, but during his convales-
cence he and his esteemed wife made
a tour of Europe. I am glad the Leit-
zens are back at the Frontenac. They
exactly fit in there, and as soon as
they have made certain contemplated
improvements they will be well set.
Walter will look after the public con-
tact and Mrs. Leitzen the auditing and
book-keeping—a combination not to
be beaten.

 

A season covering June, July, Au-
gust and September must be the aim
of every Western Michigan tourist ho-
tel and resort proprietor if he is to
receive a proper financial return on his
investment, according to F. R. John-
son, proprietor of the ‘Rustic Tavern,
at Houghton Lake. Mr. Johnson, who
is chairman of a special committee ap-
pointed at the recent meeting of the
Michigan Hotel Association for the
purpose of extending the resort sea-
son, which now barely covers ten
weeks, to a four months’ period, dis-
cussed this proposition at the recent
meeting of the Michigan Tourist and
Resort Association, at ‘(Grand Rapids.
With Michigan’s mumerous and varied
attractions for summer business, it has
always seemed unfortunate that the
length of the search should be regu-
lated by the school vacation period.
Perhaps an appeal might be specifically
made to such as have no interest in
educational affairs, for most surely
June and September offer greater at-
traction than any other months in the
ettire vear. .

 

Long before the world began to
think seriously about disarmament,
dad, who at one time considered fore-
man of the home works, had been de-
nied the use of the rod in enforcing
“home rule.” In fact his talons were
pretty effectually manicured. Now-
adays when children set up a howl,
parents are supposed to supply them
with something better. The woodshed
as a place for condign punishment, has
had to surrender to the library, and
arbitration has taken the place of the
trunk strap. The motto now is:
“Spare the child and spoil the rod.”
But in spite of all this momentuous
reform, some youths seem to be sensij-
tive only through their skins. We are
surely harboring a crop of irreverence.
And some think it is largely due to the
new system of giving both colts and
kids the reins. At best there is co-
incidence that the revolt of youth came
in the age of the disarmament of
dads. But it may come as a surprise to
parents as well as teachers to learn
that many recent books on child train-

ing recommend the rod, solitary con-
finement, spanking and other supposed-
ly discarded modes of bring up the
youth. To spank or not to spank may
again become a paramount issue.

 

When the Savoy (now LaSalle) Ho-
tel was built in Detroit, five years ago,
Paul Kemper, its architect and part
Owner, established a bungalow on the
roof of same for personal use. Now the
management has converted same into

a private dining room with dancing

hall, and business is being solicited
from the better class of Detroiters, A
clever idea, which ought to help the
black ink side in the book-keeping de-
partment.

John Schuch, of Hotel Schuch, Sag-
inaw, for a score of years has been
collecting antiques of various types
and a spacious room in his hotel has
been used for displaying same. This
year John placed his treasures on ex-
hibition at the Saginaw fair and made
a decided hit by so doing.

John S. McDonald, one of my trust-
iest friends in the Michigan fraternity
and who for many years operated the
principal ‘hotel at Sandusky, passed
on the other day as the finale of an
auto accident which occurred two
years ago. A most friendly fellow, he
will be missed by a legion of sincere
friends,

Also, I note the passing of Alfred
M. Low, who for forty years was a
figure in Detroit hoteldom, having at
one time operated the Brunswick Ho-
tel in that city.

 

L. H. McCoy, who has been assist-
ant manager of Hotels Madison and
Lenox-Detroit since 1927, has taken
the management of the two hotels, fol-
lowing the death of ‘Ernest ‘H. Piper,
chronicled last week. Mr. McCoy has
been cormected with Detroit hotels for
many years. He was at the Statler,
after which he was assistant manager
of the Savoy. Fred Nussbaum, secre-
tary of the loca! charter of ‘Greeters,
formerly with Mr. Piper, has returned
to the organization as day clerk, alter-
nating with Mrs. Nussbaum, who has
also been connected with Madison-
Lenox for some time.

I am surely much pleased to know
that J. Tupper Townsend has gone
back to the Hotel Whitcomb, St.
Joseph, as general manager, a position
he held prior to being incapacitated
through ill health, brought about by
overwork during the period of con-
struction of the new Whitcomb. Mr.
Townsend was mainly responsible for
the erection of the new hotel. He had
mataged the old one for years, and
had, during that period, created a
capacity patronage which he felt de-
served better accommodations. But it
resulted in a physical breakdown from
which he only recently recovered. Now
he is again on the job and there will
be much rejoicing among traveling
men and loyal townsmen who fully
appreciated this wonderful man at his
true worth. The New Whitcomb has
had its vicissitudes since it was opened
two years ago, but if I were a stock-
holder in that institution I sure would
feel like patting myself on the back
now that Mr. and ‘Mrs. Townsend have
returned home. I will look them over
mext season.

‘William H. Rademaker, who was
for a long period of years night clerk
at the Hotel Norton, Detroit, is now
day clerk in that institution, following
the transplanting of Ted. Dunn, for-
mer day clerk, to the Norton-Palmer,
Windsor. “Bill,” the appelation the
traveling fraternity have conferred on
this really magnetic fellow, is a star
attraction in all Greeter activities, and
is a good thing. If I am not mistaken
he spent his more youthful years at the
old Dunham House (or, at least, the

 

 

YOU ARE CORDIALLY
invited to visit the Beauti-
ful New Hotel at the old

location made famous by
Eighty Years of Hostelry
Service in Grand Rapids.

400 Rooms—400 Baths

Menus in English

MORTON HOTEL
ARTHUR A. FROST

Manager

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.

Representing
& $1,000,000 Investment.
250 Rooms—150 Rooms with Private

European $1.50 and up per Day.

RESTAURANT AND GRILI—

Cafeteria, Quick Service, Popular
Ss.

ce:
Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

 

HOTEL OLDS

LANSING
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates
GEORGE L. CROCKER, Manager.

 

 

e “

Occidental Hotel
FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWART R. SWETT, Mgr.
Muskegon ot. Michigan

 

 

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

 

 

HOTEL
CHIPPEWA

HENRY M. NELSON, Manager
Plan

European
MANISTEE. MICH.
Up-to-date Hotel with all Modern
Conveniences—Elevator, Etc.
150 Outside Rooms
Dining Room Service
Hot and Cold Running Water and
Telgphone in every Room.
$1.50 and up
60 Rooms with Bath $2.50 and $3

 

 

 

 

 

 

 

The
Pantlind Hotel

The center of Social
and Business Activi-
ties in Grand Rapids.

Strictly modern and
fire - proof. Dining,
Cafeteria and Buffet
Lunch Rooms in con-
nection.

750 rooms — Rates
$2.50 and up with
bath.

 

EE

“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous
patronage implies.”’

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST wW. NEIR, Manager.

 

 

 

Republican Hotel
MILWAUKEE, wISs.
Rates $1.50 up—with bath $2 up
Cafeteria, Cafe, Sandwich Shop
in connection

 

 

 

 

 

 

 

 

 

 

 

 

Park Place Hotel
Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

R. D. McFADDEN, Mgr.

 

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November 5, 19306

MICHIGAN TRADESMAN

25

 

Briny Inn), Manistee, and probably
knows as mary traveling salesmen in-
timately as anyone in the hotel field
in Michigan.

A syndicate headed by Glendon <A.
Richards, of Grand Rapids, ‘has pur-
chased the Plaisance ‘Hotel, ane of the
structures erected prior to the opening
of the World’s Fair, at Chicago, and
will proceed to rehabilitate same.

Michigan frends will be glad to
know that Frank Duggan, is continu-
iig his successful career at Hotel Mc-
Alpin, ‘New York, and adding new
scalps to his belt collection. Recently
he entertained the Gold Star mothers,
en route to and on their return from
France, and much is being said about
it in the hotel publications.

 

Judson Bratt, of St. Clair, has ac-
quired by purchase the Carsonville
hotel, formerly conducted for a life-
time by Jos. Myers, probably better
krown to old timers than anyone in
Michigan,

Daniel O’Connor, president of the
community organization operating Ho-
tel Vincent, Benton Harbor, announces
the appointment of W. C. Mellanson,
for many years manager of the Liberty
and Bijou theaters in that city, as man-
ager, a position made vacant by the
resignation of Thomas P. Ryan.

The old Miller House, a landmark in
Owosso, for over a half century, has
yielded to the march of progress and
will soon become the site of a filling
station.

 

Hotel Rickman, Kalamazoo, will
have $15,000 spent on extensions and
improvements, during the course of
which the lobby and dining room will
be refurnished and redecorated.

The Park Hotel and sanitarium, at
St. Louis, which have been managed
for many years by J. A. Stafford, for
a local corporation, has been purchased
by J. B. Sumner, of Ann Arbor. This
hotel was built by the late Dr. Combs
and W. P. Andrews, in 1881, a few
years after the then famous mimeral
spring was produced in a campaign of
boring for salt. It will be improved
much. What is to become of otr old
friend Stafford has not been announced
but he surely is valuable timber.

The Norton Hotel, which was for-
merly known as Hotel Allendorf, at
Holly, was opened early last month,
by W. H. Norton, a brother of Char-
ley Norton, of Detroit, who acquired
same by purchase some time ago, and
has entirely rehabilitated it.

Either it is legal to make home-
squeezed wine or it isn’t. One year
you have to go through with a lot of
red tape even to get permits to make
non-alcoholic grape juice. The next
you hear that some Federal judge in
Schenectady says you can make all the
wine you like. However, by the time
the grapes are picked, some ermine
wearer in Oklahoma says you mustn’t.
The last mention I saw of it was that
the new administrator at Washington
said that home wine making was all
correct and proper, provided you didn’t
peddle it for a price, but by the time
Nature has taken its course with a
thimbleful I am patiently waiting on,
I presume I will be a candidate for
the gallows. Between noble experi-
ments I have been making, and court
decisions I am all fussed up.

Restaurant men, who had a seance
here this week, seem to be of the
opinion that creations in which choco-
late has an important role, are fast
becoming favorites with those who re-
gard the Star Spangled Banner as
their National anthem. It is positively
stated that an eclair increases its ap-
peal if covered with chocolate, and

that this flavor has more to do with
the popularity of custard pudding on
the map than Byrd did in getting for
the South pole its generous publicity.
America thas a healthier, saner ap-
petite than it did a few years ago, these
caterers admit, but there are a few
foods like apple pie and French fried
potatoes which stage a comeback per-
iodically. It is claimed that men and
women should eat the same food, but
in the one case there has heretofore
been the demand of hearty food by the
ove sex and “mincing” by the other.
Both are now learning to appreciate
food values. Diet has increased the
American vegetable appetite and trim-
med the fat from the roast. Green,
leafy vegetables are more in demand
than the yellow vegetables. Years ago
corn and peas were the favorite, but
now lettuce, spinach and tomatoes are
increasingly popular. People are
thinking about their health, and are
more interested in mineral matter and
vitamins rather than in calories. Natur-
ally early influences have much to do
with people’s likes and dislikes. If a
child has been “forced” to take medi-
cine in milk he will naturally dislike
milk when he grows up. If his mother
“trained” him to eat mashed potatoes
he is going to insist on having a full
measure of them served with his roast.
Tomatoes are gaining in demand every-
where, and the restaurant man who
features them will enjoy an increased
trade. They are supposed to impart
an acid content which, to most people,
is beneficial. At least so many of the
medics say. It is now claimed by a
good many so-called experts that the
heaviest meal should be absorbed at
the noon hour, according to the cus-
toms of a quarter of a century ag),
during a period when they were turn-
ing out centenarians to an alarming
extent. These experts maintain that
your breakfast also should be a func-
tion, and that supper was always in-
tended to be a catch-as-catch-can, but
another element insists that a well-
filled stomach at bedtime is a_pre-
cursOry measure in the direction of
longevity, health and happiness. And
again while the fair sex are supposed
to lean in the direction of sweets, ex-
cept in extreme cases of approaching
obesity, they consume as much pie as
their fathers and husbands, their pref-
erence being apple, custard and pump-
kin. Fifty per cent. of the male sex
fall for apple pie, draped with a sec-
tion of cheese, reminding me of the
little China girl in ‘Honolulu who in-
sisted that “apple pie without cheese
was like a kiss without a squeeze.”
Roast beef really is far in the lead in
the meat parade, though liver is so
frequently recommended for anemics,
that a greater demand is being created
for it than ever before for this one
item, and while the price of the veal
type has gone skyward, lamb liver is
recommended as being just as effective
and fairly palatable. Bread is no long-
er considered the staff of life, and
while thé lowly potato is still a prime
favorite it is looked at askance by a
large section of the human family.

At the age of 98 a Chicago woman

is telling that she thinks she owes her
heaith, activity and sunny disposition
to the fact that she loves cake. She
likes all brands—especially the choco-
late and cocoanut layer specimens—
and she has tried to take on some
every day of her life since she was a
child. The doctors will explain that
there must be a mistake somewhere
and that the good lady might even be
110 years old to-day if she had left the
sweets alone.

 

Back in Michigan hay fever victims
are inclined to look askance at the
stately goldenrod, notwithstanding its
decorative merits, but it is not credited
with sneezing propensities out here,
where Thomas Edison is going to make
balloon tires out of it and hold up the
weight of the world. It may be that

the real gold is in the product rather
than the plant itself. If someone can
harness up poison ivy and utilize grass
as a fabric, the revolutions of Mother
Earth may be worth continuing.

“Andy Weisburg, well known to all
Michigan hoteliers, having been a fre-
quent visitor at the conventions of the
Michigan Hotel Association, has
opened his restaurant in the Chicago
furniture mart. It is pronounced the
biggest thing of its kind in the world,
having a feeding capacity: of 10,000
daily. While it is especially equipped
for mass production, its numerous
dining rooms are capable of taking
care of parties of all dimensions. Mr.
Weisburg continues to control the

Oliver, at South Bend, and also the.

Harrison, in Chicago, a recently estab-
lished hotel with many, many rooms.
All right “Andy,” I certainly wish you
well.

Statistics gathered here in California
supply information to the effect that
the restaurant business has not suffer-
ed greatly as a result of general busi-
ness stagnation, and that the large
stores are doing about a normal
amount of business. Neither has the
bread line feature been accentuated up
to the present time. But advice I have
been offering prospective visitors to
the Golden State is still worth soaking
up. There are no jobs here for tran-
sients, and will not be until the skies
brighten somewhat, but the individual
with real money in his jeans will still
find a cordial welcome awaiting him,
and living costs are reasonable. But
don’t try to make the grade without
funds, round trip tickets or dependable
cars. There are plenty of the other
kind already in evidence out here.

Most everybody picks up a menu in
a restaurant, looks it over carefully,
and then orders ham and eggs, in a
manner indicating that they didn’t ex-
pect to find it there, but the statistics
show that next to beefsteak, the com-
bination meat and dairy dish wins the
medal, Frank S. Verbeck.

——__+~-~<__

C. L. Pettibone of 109 W. Grand
River, Howell, renews his subscription
to the Tradesman, and writes: “I
would be lost without this paper.”

 

Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St., W.
GRAND RAPIDS, MICH.

 

 

 

 

CODY HOTEL

IN THE HEART OF THE
CITY OF GRAND RAPIDS

Division and Fulton

RATES
$1.50 up without bath
$2.50 up with bath

CODY CAFETERIA IN
CONNECTION

 

 

| HOTEL

OJIBWAY
The Gem of Hiawatha Land
ARTHUR L. ROBERTS
Deglman Hotel Co.

Enjoy the delightful Govern-
ment Park, the locks, the

climate and drive.
Sault Ste. Marie Michigan

 

 

 

 

NEW

Decorating
and
Management

FAMOUS

Oyster Bar.

800 Rooms - - - 800 Baths
Rates from $2.50.

HOTEL TULLER

HAROLD A. SAGE, Mgr.

 

Grand Circus Park.

 

 

 

CHARLES RENNER HOTELS

Four Flags Hotel, Niles, Mich., in

‘ the picturesque St. Joseph Valley.

Rumely Hotel and Annex, La-
Porte, Ind.

Edgewater Club Hotel, St. Joseph,

Mich., open from May to October.

All of these hotels are conducted

on the high standard established

and always maintained by Mr.

 

Renner.

 

 

 

 

 

 

 

 

 

HOTEL BROWNING.

Grand Rapids
Room & Bath $2 to $2.50. No Higher
Half Dollar Dinners 5:30 to 8 P. M.
Three Squares from Station.
Liberal Parking Space.

 

Warm Friend Tavern
Holland, Mich.
Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

GEO. W. DAUCHY, Mgr.

 

 

 

MICHIGAN

Net

TRADESMAN

November 5, 1930

 

DRUGS

Michigan Board of Pharmacy.
President—J. Edward Richardson, De-
troit

Vice-Pres.—Orville Hoxie, Grand Rap-
ids.

Director—Garfield M. Benedict, San-
dusky.

Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August
examination at Marquette, and the March
~ pall November examinations at Grand
Rap:

 

Michigan State Pharmaceutical
Association.
President—John J. Watters, Saginaw.
First Vice-President—Alexander Reid,

Detroit.
Second Vice-President — F. H. Taft,
Lansing.
Secretary—R. A. Turrell, Croswell.
Treasurer—P. W. Harding, Yale.

 

Making the Most of Hot Soda.

With the food feature coming into
such general use, we can do a great
deal more with hot soda. On an in-
tensely hot day a customer may drink
seven or eight glasses of cold soda in
order to quench thirst. Even a bitter
cold day does not create such an urge
for hot soda. But there are ways of
increasing business.

An astonishing number of girls make
what many would deem a light break-
fast. Something as follows:

Orde1 of fruit;
Toast;
A hot beverage.

This may be obtained at the soda
counter, amid pleasant surroundings.
Quick service is assured, and there is
no tipping. All these points score
heavily in favor of the fountain grill,

Doctors say this isn’t a bad break-
fast. The famous Continental “first
breakfast” consists only of rolls and
coffee, and thousands of Europeans
know no other.

We can add to the above soft-boiled
eggs, or eggs in several styles, a break-
fast which the average man would
find perfectly adequate. Coffee (class-
ed with hot soda) is the popular break-
fast beverage. Make it extra good,
and you can clinch custom. This gives
the hot soda department its start for
the day.

At luncheon the hot soda depart-
ment assumes more prominence,

Downtown soda counters are crowd-
ed with workers of both sexes. The
uptown dispenser on a business street
often finds an excellent following. The
strictly “neighborhood” store can fre-
quently annex a fine volume of school
business,

A sample luncheon order:

Cup of hot broth;
Sandwich;
Cup of hot coffee.

This is a popular quick lunch com-
bination, and here the hot soda de-
partment acounts for two-thirds of the
order.

We have other popular hot beverages
besides coffee.

The food drinks have their adher-
ents, doing double duty as a food and
a beverage.

Cup of hot soup;
Sandwich;
Mug of hot malted milk

This is a prime favorite with girl
workers,

We have the shopper, who eats a

more leisurely luncheon, and is served
at a table.

Cup of hot broth;

A salad, meat or vegetable;

Mug of ‘hot chocolate,

An order of wafers or crackers might
acompany the above. School children
are partial to something like this:

Toasted sandwich;
Hot malted milk chocolate;
Crullers,

The sandwich, plain or toasted, cuts
a big figure in all luncheon orders. It
is ready to serve, or may be prepared
rapidly, and thousands turn to it every
day as to an old friends. This is al-

‘most invariably the case with a stran-

ger. He knows that the sandwich
won't cost too much, and is sometimes
inclined to shy at fancy dishes.

Thus the mere addition of sand-
wiches to the menu will give hot soda
a tremendous boost,

We can’t get away from this.

There is growing business for lunch-
eon parties composed of ladies who
intend to play cards afterward. For
them we can serve quite elaborate
luncheons at 75 cents or even one dol-
lar per plate. And, relying on the
good old hot soda line, we can do this
without introducing any other hot
dishes.

Hot soup course;

Meat or fish salad;

Fancy sandwiches;

Bit of fruit salad;
Choice of hot beverages, tea, cof-
fee, chocolate, cooa, hot malted
milk and so on;
Ice cream with hot chocolate sauce.

The average hostess could not do
as well in her own home. And look
at the trouble she saves—no cooking,
no dish washing, no cleaning up. Prob-
ably it will cost her no more to take
her party to the fountain grill than it
would to prepare the luncheon at
home,

The motor car enables guests to as-
semble from a distance.

Give them service, and you can get
the business. Hostesses think well of
this idea,

The card party starts at one, per-
haps, and gets through by two, depart-
ing then to take up the serious busi-
ness of bridge.

In the shopping district, late shop-
pers keep drifting in for lunch, keeping
things fairly active until around three.
By that time luncheon business is
over.

We then clear the tables for after-
noon tea.

With afternoon tea we feature:

Marmalade, jams, jellies;

Cheese in jars;

Very smaii fancy sandwich;
Choice of beverages.

Not every person around the tea ta-
ble calls for tea, although that is sup-
posed to be the headliner. A party of
four may order four different bever-
ages:

Hot tea;

Hot coffee;

Hot chocolate;

Hot malted milk, with its vari-
ous combinations.

It makes little difference to the dis-
penser. He is there to please all tastes,

Afternoon tea keeps us going until
well past five.

A city of the first magnitude is the
hub of a wheel, radiating to a circle
of small towns.

A run of thirty miles is all right for
the average family. By turns they
take in all these smaller towns. They
may, from time to time, make a triangu-
lar course of it, coming back by a
different route. But, if they can find
a fountain where unusually appetizing
food is served, eventually, by common
consent, that fountain becomes the des-
tination.

There comes to mind a dispenser
who specialized on sandwiches made
from country ham, a simple matter,
yet one that he made pay dividends.

The family, ready for a motor trip,
would have a guest along.

“Where shall we go?” dad would
ask,

“Oh, let’s go to the place where we
get that good country ham.”

And the guest would be regaled all
the way with accounts of that superfine
ham. It was good. Thus the guest
became a booster and the story spread.
The local druggist did his neighbors a
good turn by providing an outlet for
home-cured hams and he did himself a
good turn by advertising the same
widely among city motorists.

Another dispenser made a lot of
friends by serving thick country cream,
Very few people had ever seen such
cream,

As a reverse proposition, where does
the small town motorist take his fami-
ly for a drive?

To the city, where they can get a
good dinner at a popular fountain grill,

———_-s2 2._____
That Glass of Cold Water.
People crave cold water as much in
winter as in the summer time. They
appreciate its being thoroughly chilled,

Recent Mercantile News From Ohio.

Dennison—R. A. Cox, who disposed
of his stock of men’s merchandise sev-
eral months ago, has re-opened in the
same room at 19 Fourth street, with
an entire new line of clothing and
men’s furnishings,

Dayton—A fire, which for a time
threatened the entire store room of
the Cosmopolitan Clothing Co. at 27
West Fifth street, caused a loss of
between $10,000 and $15,000 on the
stock of clothing and furnishings.

Cincinnati—Charles M. Kroger, 65
years old, retired merchant tailor, died
here recently after a short illness. For
more than thirty years Mr. Kroger
maintained a shop at Fifth and Syca-
more streets.

Plain City—A fire of undetermined
origin destroyed the Black building,
with a loss of $30,000. Four retail
stores suffered heavy loss. The Marys-
ville fire department was called to help
fight the blaze.

Elyria — Ralph Murbach has been
elected as president of the Colson Co.,
manufacturers of bircycles and juvenile
wheel goods. Mr. Murbach succeeds
J. E. Roe, who resigned recently.

Cleveland—Frank Washcia, wearing
apparel, 2174 Noble road, has filed in-
voluntary bankruptcy schedules in U.
S. Court here, listing liabilties of $13,-
285 and-assets of $9,650. There are

ninety-three creditors. Those with
claims of $500 or more are: Keller
Kohn Co., Cleveland, $900; Kaynee
Co., Cleveland, $617; Root McBride
Co., Cleveland, $556; Clawson & Wil-
son, Buffalo, $1,470; and a note of
$2,000; Forest Garment ‘Co., Cleveland,
$2,000. :

East Liverpool—Herman E. Brus-
sell, trading as: Lambert Frocks, retail
dresses, with a store at Canton, failed
to appear in U. S. Court at Cleveland.
The subpoena has been returned iby the
U. S. Marshall as “not found.” The
debtor wrote a letter to the petition-
ing creditor advising him he was leav-
ing the district and was abanding his
assets, the petition alleged. The U. S.
District Court at Cleveland has ap-
pointed Ben L. Bennet receiver, Ap-
praisers have been appointed.

Cleveland—Louis B. Nolish, hatter,
has filed a voluntary petition in bank-
ruptcy in the U. S. District Court here
listing nominal assets of $5,115 and
liabilties of $3,817.

Akron—Everett E, Brooks Co., retail
men’s wear, has filed involuntary bank-
taptcy schedules in the U. S. District
Court at Cleveland, listing liabilities
of $22,548 and assets at $12,591,

Cleveland—The Art Craft Garment
Co., manufacturer of women’s dresses,
2530 Superior avenue, has been thrown
into bankruptcy. Schedules filed list
liabilities of $18,623 and assets of $8,-
600. There are 105 creditors who have
claims for merchandise delivered or
services performed.

Dayton—With an attendance of 134,
in which retail shoe dealers played
an important part, the district meeting
held at the Van Cleve Hotel under the
auspices of the Ohio Valley Retail
Shoe Dealers’ Association, the Ohio
Retail Clothiers’ and Furnishers’ As-
sociation, the Ohio Retail Dry Goods
Association and the Ohio Retail Je-
welers’ Association was a marked suc-
cess. Following the dinner a mer-
chandise clinic was held with Frank
Stockdale, business consultant and
manager of the store management di-
visions in charge of the discussions.
Mr. Stockdale described present-day
merchandising conditions and empha-
sized the necessity for retailers to know
the facts relative to their business in
order to succeed. Better control of
stock, more attention to pushing sal-
able merchandise, cleaning out slow-
moving and shop-worn stock and a bet-
ter knowledge of the customer’s wants
were essential features of a successful
business, he declared. C. E. Dittmer,
secretary of the Associations sponsor-
ing the meeting and assistant director
of the Ohio Council of Retail Mer-
chants, presided. Mr. Dittmer warned
retailers of the great danger of a sales
tax by the coming session of the legis-
lature, and urged all retailers to op-
pose such a measure as inimical to the
retail trade in Ohio,

Cincinnati — The will of Edward
Pffeger, deceased partner of Griess
Pfleger Leather Co., who died sudden-
ly in New York City, disposes of an
estate approximating one million dol-
lars. The sum of $20,000 is provided
for Mr. Pfleger’s mother, Mrs, Cathe-
rine Pfleger; $1,000 each to his aunts,
Louise and Caroline Silbernagle, and

 

 

 

 

 

 

 

 

 

 

 

 

 

November 5, 1930

 

 

 

 

 

  

 

  

 

  

MICHIGAN TRADESMAN. 27
$1,000 to an uncle, Jacob Silbernagle, and o i W
, a perated a general store at this :
$1,000 each is also provided for his place, died unexpectedly at his home HOLESALE DRUG PRICE CURRENT
cousins, Carrie, Fritz, Edward and here.
William Pfleger, Milwaukee; a sister- Martinsville—Eugene J, Herold, 59 Prices quoted are nominal, based on market the day of issue.
in-law, Alice Fricke, and a brother-in- years old, who had been seriously ill Acids a Seed ---. 1 35@1 60 Benzoin Comp’d. @2 40
law, Walter Olden receive a like at his home here since last January, abe SS.” 10 $ 20 Bigeron Ses ‘ 0004 2 Cantharides i 3: 52
amount; $250 each go to cousins Albert is dead of a complication of diseases. Carbolic -----—-- 88 @ 44 Hucalyptus 1 25@1 60 Capsicum _"__ @2. 33
: : 2 66 Hemlock, pure__ 2 00@2 25 Catech
and Otto Henn, B a aoe eae “cements $2 16
: me ee of $1,000 He had been engaged in the retail dry Muriatic __---- 3%@ g Juniper woe 4 50@4 75 Cinchona ________ @2 16
each go to the followin incingsn ; Miksa a 9 @ 15 Juniper Wood ~150@1 75 Colchicum ______
hs i ke. . < nati goods business here for a number of a. 15 @ 25 Ward, extra -_...155@165 Cubebs _______ be -
charitable institutions: General Protes- years with his brother, Charles Herold, Sulphuric ------ 34@ 8 oa ri Ww é 0008 95 Senne eee oS
te A foe 4 r Flow_- entian -______
tant Orphanage, Altenheim, Deaconess Kokomo—Neil Thomas, 82, one of — SB @ @ vavender Gar’n_ 1 Ol 50 Guaiac ~~~ $2 23
[{ospital, Children’s Hospital, and the oldest i i i i ob eee ee umes. Avion
pital, active business men in Ammonia Linseed, raw, bbl. @ 83 Iodine ble
—. Home for the Blind. The Kokomo, who had been engaged in Water, 26 deg... 07 @ 18 ee a ag ears ~ 86 age Coloriess_ gi 5
wi , : Ko 15 inseed, » less 93 ron, Clo. ____
ie sets forth that Pfleger presented the retail shoe business for the last woe - Paige 5 13 Linseed, raw, less 9001 03 Kino cece eee oi ‘4
is daughter, Mrs. Edna Pfleger Van fifty years, died at his home of in- Carbonate -~---- 20 @ 25 eke artifil. oz. @ 35 Myrrh -_________ @2 52
Fossen, $50,000 when she married and _firmities of old age. He is survived by oe eee Olive, pure 7 3 00@8 00 cgi aah os 40
a like sum is set aside for another one son, a daughter, a step-daughter, Balsams oe 2 50@3 00 cee Deod a oi 4
ean Mrs. Irma Pfleger Farrell. two grandchildren and one brother. Copaiba oo reas = Olive, Malaga, _ Rhubarb pian i 92
The : : a : feu Fir (Cana -- ercen 2
residue of the estate is divided, Fortville — W. T. Williams dry ir (Oregon) __  65@1 00 Orange, Sweet specs a Pai
one-half to his widow and one-fourth goods, Fortville State Bank and Crouch ES So : anes a Origanum, pure. @2 60 Lead, red ane
each for the two daughters. Mrs. ®& Foster hardware store, experienced 22 remes Paes ot 3 seas pe Lead, white dry 1sMolis
Pfleger, widow, is named executor. approximately $50,000 loss when fire, Barks Peppermint ~--. 4 50@4 75 Oanee ‘Yellow we eae
: Z ose, eee : .
++. believed to have started in a hardware oo ee prs * Rosemary. wae 1 ieee 80 Red Yasen ee.
Late Business News From Indiana. store basement, destroyed the Cook Sassafras (ow. 60c) @ 50 a eroad, * 12 50@12 75 Red Venet’n lea ae 3
Lacrosse—This city is now without building in which all were located. = ca awe 20@ 30 Sassafras, ‘rus 2 00@2 25 Whiting, bhi a < i.
a hotel, a fire having destroyed the The building is two stories and of Spear benoit 6 00@6 25 Ree enact 5%@10
town’s two hostelries. A blaze start- brick construction, and occupied half Shen _-_-... 1 0G W5 ~~ 7 ae
ing in the attic of Frank Medved’s 4 city block on Main street. Dry goods . a Tar USP ie ‘ oo = Msceillaneous
hotel spread to the hotel of Mrs, Ber- store loss is estimated at $10,000. tc 10@ 20 Porenune. Loic -=.@ 61 aia oe ne a
; me Wass nea os, atm es
tha Machlers and both were consumed Ft. Wayne—Twenty-two more knit- a 1 een * ea i :
by the fire. Many guests, most of ters at the Munsingwear plant have Extracts . € moe % Bismuth, “Subni- +
them railroad men, fled from the build- been laid off, after forty-six had been Licorice -----.---- 60@ 75 birch oe eas 25 ao Xtalor 2 00@2 40
ings in night clothes. The united ef- dropped earlier. Knitters operating a eee Ne Wome Beer 4 0006 S Gu %6@ 13
forts of three fire departments from 39-gauge machines have been told they Flowers Wormwood, oz. -_ @1 50 Gace boy 2 7202 32
surrounding towns saved nearby struc- ate to be doubled up and run with one Arnica ---------- 75@ 80 enn ve 62@ 75
: h il : D 4 Pitas reste oe
tures, knitter and no helper, and that the Chaswanie Hone G1 a8 ieee Cassia Buds s00. 40
Ft. Waytfe—W. H. Knapp, formerly production they expect off these ma- Bicteonaie ino a Chalk Prepared_- 49 i6
manager of the Baltes Hotel and the  *hines will be set at 80 dozen a week, Gums Bromide ———..-——. 69@ 85 yoroform 47@ | 64
h for which th vill Acacia, 1st @ co Bromide -________ 6{@ 71 Choral Hydrate 1 20@1 60
Anthony, has been made manager of ch the men will earn about $40 46” ” lO oe gran’d_ 21@ 28 aut aoe 12 85@13 50
the Wayne Hotel, which is owned by * WEek- Acacia, Sorts“ 35@ 40 “or xtai DOW = 18@ 23 Corks, “list “less” 300%
F SN NAR ++ ‘ ? 2 .
the Elmore Realty and Investment or Roce Gah bow) 350 re rea Bi 4 acs 20 Copperas f0s10%
M . Present indicati ; Aloes (Cape Pow.) 25@ 35 p ees oo: Ga 10
Co. Manager Knapp is now remod- siabet ms ore Uist Americ’ «ae vee Few) TQ bb peymanganate __ B4O i Coe cowe  3@ i
eling the 125 room house, installing never again will be handicapped by Asafoetida -._-__ 50@ 60 Prussiate, a “a 7, Cream ae z
new plumbing showers and equip- * shortage of trained liars for propa- Gonwes™ zi 70 95 Sulphate “_____"" 35@ 40 cant bone __- 400 80
ment throughout in order to have it ganda, work, aa powd __. o Dover's Powder 4 004 50
—_>~~<>____ .
ready for use by the first of the year 2 Le a Roots mery, All Nos. 10@ 15
ne : : A statesman is one who plays Kino, powdered @120 Alkanet _____ 30@ 35 po cowvered @ 15
sopenaiar iat tenet M. Hanner, politics to get laws passed instead of a Tee aorad : = Galea powdered_ 40@ 45 Epsom Salta” an aunt
: > ne rh, powdere @1 25 si RUS 25@ Di .
who for more than twenty years owned getting laws passed to play politics. Opium, powd. 21 00@21 50 Elecampane, pwd. 20@ 30 Fiece: ae 7a" oe
Opium, gran. 21 00@21 50 a powd. 20@ 30 Formaldehyde “Tb. repo
fea ny Orange 50@ 65 inger, African, Gelatine ___’ aon 35
ellac, White 55@ 70 powdered ______ 30@ 35 Gl wes El @ #0
Tragacanth, pow. @175 Ginger, Jamai Ga less 55%
DISTRIBUTORS OF THE WEST Tragacanth’ -. 2 00@2 35 Ginger, jamaica, -” °° Glauber Salts, bole Oey
urpentine ______ @ 30 powdered : 45@ 60 Glauber Salts’ :
eons ts 1
ERN LINE bee pow. 5 00@5 50 = Brown -_. 200 =
D ’ Insecticides Bicatita oF GG 0 lue, Brown Grd 16@ 22
‘. LCOUICE, 2 Sn Glue, Whi 7
- West’s Tooth Brushes Oe ap ldeories, powd fag gf Gha wai ca ee SS
D : : Blue Vitriol, bbi. OT Poke’ poowdered. 45@ §0 Glycerine ___—__ We@ 40
ue Vitriol, less 08 » +owdere 25 Obes ‘
r. West’s Kiddie Sets Poe wees & Rbubars awd Gigs Wate 6 4507 00
Hellebore, anite sae powd. @ 50 lodoform ------. 8 60@8 30
e powdered -_____ 15@ 25 parilla, Hond. ead Acetate __ 20@ 30
ank-O-Chief Insect Powder_. 47%@ 60 ground -________ @1 10 ace 8
Gai Eaad aroonate Fo. W4OH Sersapariia, Mosie. @ oo Meee, powdered, | 91 69
phur QUHIS OL ~~. -- 7 00@8
ainsborough Powder Puffs pees 09@ 23 Squills, ‘powdered 109 39 Momphine —--— "is s8qus $3
aris Green ____ 2644@46% ue eee powd... °20@ 25 pas venice oe 30
alerian, pow omica, :
Gainsborough Hair Nets Leaves m poms @ Tepper. Diack. bw. 66
* . ite, p. 85
Pi
West’s Hand Brushes Buchu, powdered  @1 00 Ani ee Quassia snr ne ib
u, powdere BSG) 2 inine & as no.
Sage, Bulk _____ 25@ 30 Anise, powdered 359 $5 Rochas 0% cans @ 60
Ph gg oS an ed 35@ 40 Rochelle Salts -_ 23@ 35
ase, se -- ird, 1s --.____. 13@ 17 Saccharine ____"2 60@2
poate —— 500 i Ga, eo a 12@ 18 Salt Peter a ue =
nna, OX. araway, Po. idlitz Mixture
We stock every deal they put out and carry Senna, Tinn. pow. 30@ 35 Cardamon 2 pogo ig Seidiitz Mixture 30@ 40
Uva Ursi -._----- 20@ 2% Corlander pow. .40 30@ 25 teat met care
open stock of all items. Always pleased to Oils saga 1 ease rs oo
o 15 Soap, white Castil
: Flax, round 2 e Castile
Almonds, Bitter, Broun? -- 3@ ih less,
recelve your order. se 7 50@7 76 Foenugreek, pwd. 15@ 2 Soda abn _°o" -— aS
Almonds, Bitter, emp ~-~------- 8@ 15 Soda Bicarbonate 3
apttificial ——_—_- 3 00@3 25 Mustard, BONG ~~ 47%} 30 Soda, Sal ______ “oO. 08
oo 1 50@1 80 Musard, black... 20@ 25 Soishar’ — : 6° =
we Almonds, Sweet, | oes aaa a ie. 30 Sulphur, Subl. -- 4%@ 10
on 5 -- amarinds ____
Amber, crude -- 75@1 00 S#badilla --- 45@ 50 Tartar Bmetic-. 709
Amber, rectified 1 50@1 75 Sunflower ___-___ 12@ 18 Turpentine, Ven. 500 ‘4
yo" Oa eu tonenaeras 2 00@2 Worm, American 30@ 40 Vanilla Ex. pure 1 50@2 75
| ae Bergamont ---- 6 50@7 00 Worm. Lavant - 6 50@7 00 Venilla Ex. pure 2 25@2 B0
Hazeltine & Perkins Drug Co — a ong oe
: eae ’ Castor __-_______ 1 55@1 80 Tinetures Webster Cigar Co. B
Grand Rapids Michigan Manistee Cedar Leaf _____ 2 00@2 25 Aconite __________ @1 80 Websterettes ____ na
Citronella --—--- 1 00@1 20 Aloes —-_—-------- @1 56 Cincos ____________"" 38 60
Hoe eae ae safoetida  _ _____ @2 28 Webster Cadillacs __ 75 00
Cocoanut -_____ 27%@ 35 Arnica __________ @160 Golden Weddi:
Cod Liver -_-.__ 1 40@2 00 Belladonna _____ @1 44 Panatellas = 15 00
Croton --------- 8 00@8 25 Benzoin -_______. @2 28 Commodore _______ 96 0@

 

 

 

 

 

IRA, SRL NAAN AOR SO AD SINS

MICHIGAN TRADESMAN

November 5, 1930

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing

and are intended to be correct at time of
liable to change at any time,

going to press. Prices, however, are
and merchants will have their orders filled at mar-

ket prices at date of purchase. For price changes compare with previous issues

=r

 

ADVANCED

= a

Pork

a

DECLINED

White Hand Picked Beans

Col.

Lima Beans

Black Raspberries—No. 2

 

 

 

per doz. 9 40
15 Ib. en 4 per doz. 12 60

. Pails, per doz. 19 15
. pails, per doz. 19 15

APPLE BUTTER
Quaker, 24-21 oz., doz. 2 10
Quaker, 12-38 oz., doz. 2 35

BAKING POWDERS
Arctic, 7 oz. tumbler 1 35

Royal, 10c, doz. _..... 95
Royal, 4 oz, doz. ___. 1 85
Royal, 6 oz., doz. ..__ 2 50
Royal, 12 oz., doz. _. 4 95
Royal, 5 Ib. ~_------ 25 40
Calumet, 4 oz., doz. 9%5
Calumet, 8 oz., doz. 1 85
Calumet, 16 oz., doz. 3 25
Calumet, 5 Ib., doz. 12 10
Calumet, 10 Ib., doz. 18 60

Rumford, 10c, per doz. 95

8 oz., doz. 1 85
Rum/‘ord

. 12 o2.. doz. 2 40
Rumford, 5 Ib.. doz. 12 50

K. C. Brand

Per case
10c size, 4 doz. ---.-. 3 70
15c size, Loe ee
20c size,
25c size
50c size,
80c size, 1 doz.
10 Ib. size, % doz. ---- 6 75

BLEACHER CLEANSER
Clorox, 16 oz., 24s -- 3 85
Lizzie, 16 oz., 128 ---- 2 15

BLUING
Am. Ball,36-1 oz.,cart.
Quaker, 1% oz.. Non-
freeze, dozen 85
Boy Blue, 36s, per cs. 2 70

Perfumed Bluing
tte, 4 02., 128 —. :

Lizette, 4 oz., 248 1
Lizette, 10 oz., 12s -. 1 30
Lizette, 10 oz., 24s .. 2 50

BEANS and PEAS
100 Ib

Brown Swedish Beans
Pinto Beans

Red Kd@ney Beans —-
White H’d P. Beans
Col. Lima Beans __-- 1
Black Eye Beans —- 16 00

6 25
1 00

Split Peas, Yellow -. 6 75
Split Peas, Green ---_ 7 00
Seotch Peas ____-___ 5 50
BURNERS

Queen Ann, No. 1 and

, Soe 1 36
White Flame, No. 1

and 2, doz. -___.-_.

BOTTLE CAPS
Obl. Lacguor, 1 gross
pkg., per gross -... 16
BREAKFAST FOODS
Kellogg’s Brands.
Corn Flakes, No. 136 2 85
Corn Flakes, No. 124 2 85

Pap. No. 234 70
Pep. No. 202 ___._.. 2 00
Krumbles. No. 424 ___ 2 70

.__Bran Flakes, No. 624 2 45
Bran Flakes. No. 662 1 50
Rice Krispies. 6 oz, _. 2 70
Rice Krispies, 1 oz. .. 1 10

  

Kaffe Hag, 12 1-Ib.

era ee 6 15
All Bran, 16 oz. 2 25
All Bran, 10 oz. -_____ 2 70
All Bran, % oz. ____ 2 00

Post Brands.
Grape-Nuts, 24s -..___ 3
Grape-Nuts, 100s -__. 2
Instant Postum, No. 8 5
Instant Postum, No. 10 4
Postum Cereal, No. 0 2
Post Toasties. 368  -. 2
Post Toasties, 24s -_ 2
Post’s Bran, 24s 2
Pills Bran, 128 ._.-.._
Roman Meal, 12-2 tb._ 3 35
Cream Wheat, 18 --.. 3
Cream Barley, 18 -_.. 3
Ralston Food, 18 4
Maple Flakes, 24 2
Rainbow Corn Fila., 36 2
Silver Flake Oats, 18s 1
Silver Flake Oats, 12s 2
90 lb. Jute Bulk Oats, :

bag aie
Ralston New Oata, 24
Ralston New Oata, 12
Shred. Wheat Bis., 36s 3 85
Shred. Wheat Bis., 72s 1 55
Triscuit, 24s -......... 1 70

Wheatena, 188 -.-.... 3 70
BROOMS
Jewell, doz. .----.-..- 5 25

Standard Parlor, 23 lb. 8 25
Fancy Parlor, 23 Ib.-. 9 25
Ex. Fancy Parlor 25 Ib. 9 75
Ex. Fcy. Parlor 26 lb. 10 00

ae 8 5
Whisk, No. 3 ~..------ 2 75
BRUSHES
Scrub
Solid Back, 8 in. --.. 1 50

Solid Back, 1 in. ---. 1 75
Pointed Ends -------- 1 25

 

Stove
Shaker ---,.-. mms kh BO
No: 60: 8 8
Peerless .._...-.--.-.--- 2 60
Shoe
No: 4-0 2 25

No. 2-0 ___... __.-._ 3 00
BUTTER COLOR

Dandelion ~.---------. 2 85
CANDLES
Electric Light, 40 Ibs. 12.1
Plumber, 40 lbs. ----- 12.8

Paraffine, 6s --------. 14%
Paraffine, 12s ------- 14%
Wicking 40
Tudor, 6s. per box -. 30

CANNED FRUITS

Hart Brand
Apples
No: 10 22 75
Blackberries
ND. 3) 3 75
Pride of Michigan -_-. 3 25

Red. Noe, 22 415
Pride of Mich. No. 2_. 3 55
Marcellus Red —-_.-.. 3 10
Special: Pie _...... 60
Whole White ~_____--_ 3 10
Gooseberries
No. 10... 00
Pears
19 02; f1ARe oe 5 65

Pride of Mich. No. 2% 4 20

Plums
Grand Duke, No. 214_. 3 25
Yellow Eggs No. 2%-_- 3 25

Black Raspberries
NO 2 3 75
Pride of Mich. No. 2__ 3 25
Pride of Mich. No. 1_. 2 35
Red Raspberries
2

RU ko 208
Marcellus. No. 2 _____ 3
Pride of Mich. No. 2__ 4 25

  

Strawberries

mi. UD 3 00
Marcellus, No. 2 _____ 3 25
Pride of Mich. No. 2.. 3 75

CANNED FISH
Clam Ch’der, 10% oz. 1 35
Clam Chowder, No. 2. 2 75
Clams, Steamed. No. 1 3 00
Clams, Minced, No. % 2 25
Finnan Haddie, 10 oz. 3 30
Clam Bouillon, 7 oz.. 2 50
Chicken Haddie, No. 1 3 75
Fish Flakes, small __ 1 35
Cod Fish Cake, 10 oz. 1 55
Cove Oysers, 5 oz. __ 1 75
Lobster, No. \, Star 2 90
Shrimp, 20 WO 215
Sard’s, % Oil, Key __ 6 10
Sard’s, 4% Oil, Key __ 5 00
Sardines, % Oil, k’less 4 75
Salmon, Red Alaska__ 3 75
Salmon, Med. Alaska 2 85
Salmon, Pink, Alaska 1 35
Sardines, Im. \, ea. 10@22

5

~

Sardines, Im., %, ea. 2
Sardines, Cal. __ 1 35@2 25
Tuna, %, Curtis, doz. 3 60
Tuna, \s, Curtis, doz. 2 20
Tuna, % Blue Fin __ 2 25
Tuna, 1s, Curtis. doz. 7 00

CANNED MEAT
Bacon, Med. Beechnut
con, Lge. Beechnut
Beef. No 1, Corned __
Beef No. 1, Roast __
Beef, 2 oz., Qua., sli.
Beef, 3% oz. Qua. sli.
Beef, 5 oz., Am. Sliced
Beef, No. 1, B’nut, sli.
Beefsteak & Onions, s
Chili Con Car., 1g ___
Deviled Ham, \%s ____
Deviled Ham, %s ____
Hamburg Steak &
Onions, No. 1 ______ 3 15
Potted Beef, 4 oz. ____ 11
Potted Meat, % Libby 52
Potted Meat, % Libby 90
Potted Meat, % Qua. 8
Potted Ham, Gen. % 1 45
Vienna Saus. No. % 1 35
Vienna Sausage, Qua. 80
Veal Loaf, Medium __ 2 25

RS b+ = 69 om C0 tO ps CO DD OD
tw
a

Baked Beans

Campbells __.________ 1 05

_ 2. On, uw RS
Fremont, No. 2 ______ 1 25
Snider, No. 1 ________ 110
Snider, No. 2 ________ 1 25
Van Camp. small ____ gn

Van Camp, med. ____
CANNED VEGETABLES
Hart Brand

Baked Beans
Medium, Plain or Sau. 85
MoO. 10, Sauce 5 60

Lima Beans

Little Dot, No. 2 ___ 3 10
Little Quaker, No. 10_14 00
Little Quaker, No. 1__ 1 95
Bapy, No, 2 2

Baby, No. 1... 1 95
Pride of Mich. No. 1_. 1 65
Marcellus, No. 10 ____ 8 75

No.
No.
No.
No.

 

String Beans

Little Dot, No. 2 ____ 3 30
Little Dot, No. 1 ____ 2 50
Little Quaker, No. 1__ 2 00
Little Quaker, No. 2__ 2 90
Choice Whole, No. 10_12 75
Choice Whole, No. 2__ 2 50
Choice Whole, No. 1__ 1 80
Cut Ne. 19 10 50
at, Neo 2 2 10
Cit Ne 4A 1 60
Pride of Mich. No. 2__ 1 75
Marcellus, No. 2 ___ 1 50
Marcellus, No. 10 ____ 8 25
: Wax Beans
Litlet Dot, No, 2 ___. 2 15
Little Dot, No. 1 ____ 2 00
Little Quaker, No. 2__ 2 65
Little Quaker, No. 1 1 90

Choice Whole, No. 10_12 50
Choice Whole, No. 2._ 2 50
Choice Whol, No. 1. 1 75

 

. ‘ 1
Pride of Michigan  __ 1 75
8

Marcellus Cut, No. 10_ 8 25
Beets
Small, No. 2% —_____ 3 00
Etxra Small, No. 2 __ 3 00
Fancy Small No. 2 __ 2 50
Pride of Michigan __ 2 25
Marcellus Cut, No. 10. 6 75
Marcel. Whole, No. 2% 1 85
Carrots
Diced, No. 2 ~__-__ —. 1 40
Diced, No. 10 _. 7 00
Corn
Golden Ban., No. 3_. 3 60
Golden Ban., No. 2_- 2 00
Golden Ban., No. 10.10 75
Little Dot, No. 2 -... 1 80

Little Quaker, No. 2.
Little Quaker, No. 1.
Country, Gen., No. 1__
Country Gen. No. 2_-
Pride of Mich., No. 6_
Pride of Mich., No. 2_
Pride of Mich., No. 1_
Marcellus, No. 5
Marcellus, No. 2
Marcellus, No. 1 - 2
Fancy Crosby, No. 2..

Det Da ek A Pet ek OT ND Pat bat tt
~~
c

Fancy Crosby, No. 1. 1 45
Peas

Little Dot, No. 2 ____ 2 60

Little Dot, No. 1 -__. 1 80

Little Quaker, No. 10 12 00
Little Quaker, No. 2__ 2 40
Little Quaker, No. 1__ 1 65
bifted E. June, No. 10-10 00
Sifted E. June, No. 5__ 5 75
Sifted E. June, No. 2__ 1 90
Sifted E. June, No. 1__ 1 40
Belle of Hart, No. 2__ 1 90
Pride of Mich., No. 10_ 9
Pride of Mich., No. 2__ 1
Gilman E. June, No. 2 1
Marcel., E. June, No. 2 1
Marcel., E. June, No. 5 4 50
Marcel., E. Ju., No. 10 7
Templar E. J., No. 2 1 32)
Templar E. Ju., No. 10 7 00

Pumpkin
No. 10) 22 5 50
RO: 256 1 80
i 1 45
Marcellus, No. 10 ___. 4 50
Marcellus, No. 2% -.. 1 40
Marcellus No. 2 _____ 1 15
Sauerkraut
BO 0 00
NO: 2 1 60
NO. 2) oe 1 25
Spinach
No. 2% 22 50
No. 2 ---------------- 1 90
Squash
Boston, No. 3 -.-..-.. 1 80
Succotash
Golden Bantum, No. 2 2 75
Little Dot, No. 2 --.. 2 55
Little Quaker --___._. 2 40
Pride of Michigan ___. 2 15
Tomatoes
MO, 10:0 6 25
Ne. 2% 22500 2 25
No. 2 65

"ay ence 2 Aen 1
Pride of Mich., No. 2% 2 25
Pride of Mich., No. 2__ 1 50

CATSUP,
Beech-Nut, small ____ 1
Beech-Nut, large __._ 2
Lily of Valley, 14 oz.__ 2
Lily of Valley, % pint 1 65
SHIders, 8 oz. 1
Sniders, 16 oz. 2

1
1

Quaker, 10 oz. ______ 35
Quaker, 14 oz. ______ 80
Quaker, Gallon Glass 12 00
Quaker, Gallon Tin __ 7 25
CHILI SAUCE
Snider, 16 oz. -______ 3 15
Snider, 8 oz. -_.______ 2 20

Lilly Valley, 8 oz.
Lilly Valley, 14 oz. __ 3 25

OYSTER COCKTAIL
3

Sniders, 16 oz. _.___ 15
Sniders, 8 oz. ______ 2 20
CHEESE
Moguetort 62
Pimento, small tins__ 1 65
Wisconsin Daisy _______ 22
Wisconsin Flat ________ 22
New York June ...__ 34
SoD Same 2 40
PPM 23
Michigan Flats ____.___ 22
Michigan Daisies ______ 22
Wisconsin Longhorn ___ 22
Imported Leyden ______ 28
1 Ib. Limburger ______ 30
Imported Swiss ________ AR

Kraft Pimento Loaf __ 29
Kraft American Loaf __.27
Kraft Brick Loaf
Kraft Swiss Loaf _____
Kraft Old Eng. Loaf__
Kraft, Pimento. % Ib. 2
Kraft, American. % Ib. 2 25
Kraft Brick, % Ib. __ 2 25
Kraft Limburger.% Ib. 2 25
Kraft Swiss, % Ib. __ 2 35

  

CHEWING GUM

dams Black Jack ____ 65
Adams Bloodberry  -_-_ 65
Adams Dentyne —-__ _- 65
Adams Calif. Fruit  __ 65
Adams Sen Sen  -.____ 65
Beeman’s Pepsin ______ 65
Beechnut Wintergreen_
Beechnut Peppermint_-
Beechnut Spearmint __
Doublemint —____________ 65

Peppermint, Wrigleys __ 65
Spearmint, Wrigleys —_ 65

Juicy Fruit -,_...____ 65

Krigley’s P-K —.-.._. 65

I 65

Peaverry 223 65
COCOA

 

Droste’s Dutch, 1 Ib... 8 60
Droste’s Dutch, % lb. 4 30
Droste’s Dutch, % lb. 2 35
Droste’s Dutch, 5 lb. 60

Checolate Apples -... 4 50
Pastelles, No. 1 _-.. 12 60
Pastelles, % lb. -_-_-- 6 60
Pains De Cafe _..__ 3 00

Droste’s Bars,

Delft Pastelles ______ 15
1 ib. Rose Tin Bon
ons 8 00
7 oz. Rose Tin Bon
TIGR 00
13 oz. Creme De Cara-
ate 2 13 20
12 oz. Rosaces -_-.... 10 80
¥% Ib. Rosaces --..---- 7 80
% lb. Pastelles -._._. 3 40
Langues De Chats -. 4 80
CHOCOLATE
Baker, Caracas, %s ---- 37
Baker, Caracas, %s .-.. 35

sLOTHES LINE

Femp, 50 ft. -.. 2 00@2 25
Twisted Cotton,
te 3 50@4 00
Braided, 50 ft. -._.__- 2 25
Sash Cord .__.__ 2 50@2 75

COFFEE ROASTED
Blodgett-Beckley Co.
"gy es pt tage

Old Mast 40

  

Lee & Cady

1 ib. Package
Melrose -_--~-. 22.28
Liberty — ~ 1T%
Or ee 31
Nedtow 2. 2 30
Morton House -_____ 38
Rene 28
imperial. ooo se 40 S
Masestic: oe 33

Boston Breakf’t Blend 27%

McLaughlin’s Kept-Fresh

 

Coffee Extracts
M. Y., per 100 -...__
Frank’s 50 pkgs. -_ 4 25
Hummel’s 50 1 lb. 10%

CONDENSED MILK

Leader, 4 doz. -_..__ 7 00
Eagle, 4 doz. -----___ 9 00
MILK COMPOUND
Hebe, Tall, 4 doz. -._ 4 50

Hebe. Baby, 8 doz. _. 4 40
Carolene. Tall, 4 doz. 3 80
Carolene, Raby -----. 3.50

EVAPORATED MILK

 

ress, Tat 2... 4 10
Pase, Baby 2.2 00
Quaker, Tall; 4: doz.__ 3 75
Quaker, Baby, 2 doz. 3 65

Quaker, Gallon, % doz.
Carnation, Tall, 4 doz.
Carnation, Baby, 8 dz.
Oatman’s Dundee, Tall
Oatman’s D’dee, Baby
Every Day, Tall
Every Day, Baby ----

oe ee 00 09 CO oe
~~
o

Pet; Wel 4 20
Pet, Baby, 8 oz. _... 4 10
Borden’s Tall ________ 4 20
Borden’s Baby _______ 410
CIGARS
Airédale: 2220003 35 U0
Havana Sweets _____ 35 vu!
Hemeter Champion __38 50
Canadian Club -_____ dau
Robert Emmett  __._ 75 00

Tom Moore Monarch 75 00
Webster Cadillac ____ 75 ou
Webster Astor Foil__ 75 00
Webster Knickbocker 95 of
Webster Albany Foil 95 00
Bering Apollos __.___ 95 00
Bering Palmitas __ 115 00
Bering Diplomatica 115 00

Bering Delioses ____ 120 v0
Bering Favorita ____ 135 00
Bering Albas __.___ 150 00

CONFECTIONERY
Stick Candy Pails

Pure Sugar Sticks-600c 4 0(
Big Stick, 20 lb. case 18
Horehound Stick, 6c ._ 18

mixed Candy

Kindergarten  _...._____ 1"
header 13
French Creams —_.__.__ 15
Paris Creams —._.._____ 1¢
CrOCern oe 11
Fancy Mixture  ________ 17

Fancy Chocolates
5 ib. boxes
Bittersweets, Ass’ted 1 75
Milk Chacolate A A 1 75
Nibble Sticks -_.__... 1 75
Chocolate Nut Rolls — 1 85

Magnolia Choc -_.... 1 25
Bon Ton Choc. __.__. 1 50
Gum Drops Pails
Aline 20 16
Champion Gums  -____. 16
Challenge Gums _.____ 14
Jelly Strings -..._..___ 18
Lozenges Paiis

A. A. Pep. Lozenges ._ 15
A. A. Pink Lozenges .. 15
A. A. Choe. Lozenges... 15
Motto Hearts —...______ 19
Malted Milk Lozenges _. 21

Hard Goods Pails
Lemon Drops ..._..____ 19
O, F. Horehound dps.__ 18
Anise Squares  ___...__ 18
Peanut Squares _____._ 17

Cough Drops Bxs
Putnanye) 20s 1 35
Smith Broek 1 45
PBC ce a 1 45

Package Goods
Creamery s
4 oz. pkg., 128, cart. 85
4 oz. pkg., 48s, case 3 40

: Specialties
Pineapple Fudge —_____. 18
Italian Bon Bons  ____._ 17

Banquet Cream Mints_ 23
Silver King M.Mallows 1 15
Handy Packages, 12-10c 80

COUPON BOOKS
50 Economic grade 2 &€¢
100 Economic grade 4 60
500 Economic grade 20 00
1000 Economic grade 37 50
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR

6 lb. boxes -...___ ua AO
DRIED FRUITS
Apples

N. Y. Fey., 50 lb. box 15%
N. Y. Fey., 14 oz. pkg. 16

Apricots
Evaporated, Choice —___ 16
Evaporated, Fancy -_-_ 20
Evaporated, Slabs —.__. 18

Citron
16: 3b. pee ee 36

Currants
Packages, 14 oz. _._____ 17
Greck, Buik, Ib. —. 61%

Dates
Dromedary, 36s —_____ 6 75

Peaches
Hyan, Choice oo 11
POUCY oo os ee 13

Peel
Lemon, American ______ : 28
Orange, American _____ 28
Raisins

Seeded. bulk ane
Thompson’s s’dless Blk 07
Thompson’s seedless,

To OR nae!
Seeded, 15 oz. -....... 10

California Prunes
90100, 25 Ib. .boxes__@05%
80@90, 25 lb. boxes__.@06
70@80, 25 Ib. boxes__.@07
f0@70. 25 Ib. boxes__@07%
59@60, 25 Ib. boxes_.@MNRY%
4050, 25 lb. boxes__-@09%
30@40, 25 lb. boxes__.@10
20@30, 25 ib. boxes__.@ 1h
18@24, 25 lb. boxes._.@16%

 

Be

 

 

 

 

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-

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Nicemuniaitiy

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November 5, 1930

MICHIGAN TRADESMAN

 

Hominy

Pearl, 100 lb. sacks -_ 3 50

Macaroni
Mueller’s Brands
9 oz. package, per doz. 1 30
5 oz. package, per case 2 6t

Bulk Goods
Elbow, 20 Ib. ~_-_-- 6% @8
kigg Noodle, 10 Ibs. -. 14

Pearl Bariey
ee ee 7 00
Barley Grits -~----.--_! 5 00
Her 3 15

age

Mast India o2--0-—. 10

Tapioca .
Pearl. 100 lb. sacks _. 09
Minute, 8 0z., 5 doz. 4 05

Dromedary Instant -- 3 50

Jiffy Punch
3 doz. Carton ..____-- 2 25
Assorted flavors.

FLOUR
Vv Cc. Milling Co. Brands
idly Waite 9
Harvest Queen ________
tes Ma’ain Graham,
RAGS Ss Ee aa 2 20

Lee & Cady Brands

American Eagle ___-
Iiome Baker ______-_.

FRUIT CANS
Mason
FF. O. B. Grand Rapids

Halt pint 2 7 50
Ove pint’ 7 75
ine GUAT: W123. 1. 9 10
HAlt eallnn 2.50 12 15
Ideal Glass Top
an oo 9 uC
(ie pint os 9 50
One Quart 22202 Bb.
nlf galion: 2. -.._-.— 15 40
GELATINE
Fell-O, 3 doz. 22-22: 2 85
Minute, 3 doz. —--.-. 4 05
t’lymouth, White -__. 1 55
Quaker, 3 doz. ---.-- 2 25

SURESET PRODUCTS
Made in Grand Rapids

 

Sureset Gelatin Des-

sert, 4 doz. —.------ 3 20
JELLY AND PRESERVES
r‘ure, 30 lb. pails --.. 3 30

{initation, 30 lb. pails 1 85
lure, 6 oz., Asst., doz. 90
Pure Pres., 16 oz., dz. 2 40

JELLY GLASSES
8 02%. per €0zZ. 2-2

OLEOMARGARINE
Van Westenbrugge Brands
Carload Distributor

 

Na ts a ie :
Special Bou 22 19

MATCHES
Diamond, 144 box -- 4 25
Searchlight, 144 box_. 4 25
unlo Ked Label, 144 DA 4
Onio Blue Tip, 144 boa

Ohio Blue Tip. 720-le 4 i
*Reliable, 144 -------- 3 15
*federal, 144 copes ae OS
Safety Matches
Quaker. 6 gro. case __ 4 25
NUTS—Whole
Almonds, Tarragona__ 21
Brat, Garge -__-------—— 23
Fancy Mixed --~----- 22
Filberts, Sicily ------ 20

Peanuts, Vir. Roasted et
Peanuts, Jumbo, std. 13

Pecans, 3, star -_____ 25
Pecans, Jumbo -___-- 40
Pecans, Mammoth -_ 50
Walnuts, Cal. __.. 27@29
Hickory 2st ui
a Salted Peanuts
fancy, No: 1. 14
Shelled
Almonds Salted -____--_ 95
Peanuts, Spanish
120°-Ib. Page 22200 12
WitBerts 2200 32
Pecans Salted —________ 87
Walnut Burdo ___--__- 67
MINCE MEAT
None Such, 4 doz. ___ 6 47

Quaker, 3 doz. case __ 3 50
Libby. Kegs, wet, Ib. 22

OLIVES
4 oz. Jar, Plain, doz. 1
10 oz. Jar, Plain, doz. 2
14 oz. Jar, Plain, doz 4
Pint Jars, Plain, doz. 2
Quart Jars, Plain, doz. 5
1 Gal. Glass Jugs, Pla. 1 80
5 Gal. Kegs, each __._ 7
3% oz. Jar, Stuff., doz. 1
6 oz. Jar, Stuffed, doz. 2
9% oz. Jar, Stuff., doz. 3
1 Gal. Jugs, Stuff., dz. 2

PARIS GREEN

Mae 34
Me ee 82
28 and Ge 4 oo 30

PEANUT BUTTER

     

Bel Car-Mo Brand

24 3 1b) ie oo 4 35
8 oz., 2 doz. in case _. 2 65
1D Ibo pails 222202 ee
60 Ib. pais: 222 ee

PETROLEUM PRODUCTS
From Tank Wagon
Red Crown Gasoline —. 19.7
Red Crown Ethyl ---. 22.7
Solite Gasoline 22.7

in tron Barrels
Perfection Kerosine __ 14.6

Gas Machine Gasoline 38.]
Vv. M. & P. Naphtha_. 18.8

1SO-VIS MOTOR OILS
In tron Barrels

Biehnt ee ee V7.1
Medium | 220502 V7.1
leave. Tt
Ex, Heavy ooo. 77.1

Extra heavy ---
Polarine Ro" 2-2
Tranmission Oil _____ i
Finol, 4 oz. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 30

 

 

Parowax, 100 Ib. -___ 8.3
Parowax, 40, 1 Ib. __ 8.55
Parowax, 20, 1 Ib.  _. 8.8
semdac, 12 pt. cans 3 00
Semdac, 12 at. eans 6
PICKLES

Medium Sour
6 gallon. 400 count __ 4 75

Sweet Small
16 Gallon, 2250 ______ 27 00
5 Gallon, 759 _.______. 9 75

Dil) Pickles
Gal. 40 to Tin, doz.__ 10 25
No 236 Ting.=.....__. 22h
32 oz. Glass Picked__ 2 80
32 oz, Glass Thrown 2 40

Dil! Pickles Bulk

5 Gal., 200 ...-.--. 5 25

16 Gal., 650 -...______ 11 25

45 Gal., 1300 ~------- 30 00
PIPES

Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS

Battle Axe, per doz. 2 65
Torpedo, per doz. ---. 2 50
POTASH
Babbitt’s, 2 doz. __.. 2 75

FRESH MEATS
Beef

ee
Top Steers & Heif. -_._ 21
Good St’rs & H’f. 15%@19

 

Med. Steers & Heif. -. 16
Com. Steers & Heif. -_ 15
Veal
POD se 19
GOOG a a 15
Modgium 20 oe 12
Lamb
Spring Bambi is ose 19

Good) 22022 es)

Medium 4
POOR oes eee oe ae eas 11
Mutton
Good 20s 12
Medium 2200 ooo 2 11
eOOW (Sooo Bee 10
Pork
Tom med. 21
SUntse ce ee 18
NHOUIderS =e ee 15
Sparenips: - 6.02 15
Necle bones. 20805 a2 06
"Reine. 2 ke 15

PROVISIONS

Barreled Pork
Clear Back __ 25 00@28 00
Short Cut Clear26 00@29 00

Dry Salt Meats
D S Bellies __ 18-20@18-17

Lard

Pure in tierces ______ 13
60 lb. tubs ___.advance \%
50 lb. tubs ____advance

20 lb. pails _.__.advance %
10 Ib. pails _._._.advance %
5 Ib. pails ____advance 1
3 Ib. pails ___.advance 1

Compound tierces ____ 11%
Compound, tubs _____ 12

Suasages
Bologna 202 16
EAver fo eo 1x
Brankforp. (9 22 | 20
Ror ee 31
Veal sic eg ere 19
Tongue, Jellied ________ 35
Headcheese ____._______ 18

Smoked Meats
Hams, Cer. 14-16 lb. @26
Hams, Cert., Skinned

26-28) Ip. @25

ene Soeu kya anes @38
alifornia Hams __ @1
Picnic Boiled —-
Hama: 0 20 @25
Boiled Hams _______ @39

Minced Hams ______ @18
Bacon 4/6 Cert. 24 @31

Beef

Boneless, rump 28 00@36 00
Rump, new __ 29 00@35 00

Liver

Breet. <5 es. 17

Wath one ieee 55

Pork 22220) 10
RICE

Fancy Blue Rose ____ 5.65

Fancy Head ________ U7.
RUSKS

Dutch Tea Rusk Co,

Brand.

36 rolls, per case ____ 4
18 rolls, per case ____ 2
12 rolls, per case ____ 1
12 cartons, per case __ 1 70
18 cartons, per case __ 2
36 cartons, per case __ 5

SALERATUS

Arm and Hiammer __ 3 75

SAL SODA
Granulated, 6U Ibs. es. 1 35

Granulated, 18-2% Ib

Daekages: 220 Got. 1 00
COD FISH

WEG le mos 20

Tablets, % Ib. Pure 19%
Oe. 2 1 40

Wood boxes, Pure __ 30

Whole Cod --...-._2. 11%

HERRING
Holland Herring

Mixed, Kegs. 2... 115
Mixed, half bbls. -_-_ 11 35
Mixed; bbls; 2.000 = 22 00
Milkers, Kegs 25

 

1
Milkers, half bbls. __ 12 50
Milkers, bbls. 24

- Lake Herring
% Bbl., 100 ibs. -_. 6 50

Mackeral
Tubs, 60 Count, fy. fat 6 00
Pails, 10 Ib. Fancy fat 1 50

White Fish
Med. Fanev. 100
Milkers, bbis.
K K K K Norway __ 19 5u
8 Ib. pails I
Cut Lunch 1
Boned, 10 lb. boxes __ 16

   
 

SHOE BLACKENING
2 in 1, Paste, doz. -__. 1 35
B. Z. Combination, dz. 1 35
Dri-Foot, doz.  __.... 2 00
Bixbys, Dozz. — =. F-36
Shinola, doz. ~-_-.-_- 90

STOVE POLISH
Blackne, per doz. __ 1
Black Silk Liquid, dz. 1
Black Silk Paste, doz. 1
Enameline Paste. doz. 1
Enameline Liquid, dz. 1 35
E. Z. Liquid, per doz. 1
Radium, per doz. 1
Rising Sun, per doz. 1
654 Stove Enamel, dz. 2
Vulcanol, No. 5, doz. 95
Vulcanol, No. 10, doz. 1 35

Stovoil, per doz. _____ 3 00
SALT

Colonial, 24, 2 Ib. _.-. 80

Solonial, 30-14%  ______ 1 06

Colonial, lodized, 24-2 1 ov
Med. No. 1 Bbls.
Med. No. 1, 100 lb. bk. 9
Farmer Spec., 70 lb. 95
Packers Meat, 50 Ib. az
Crushed Rock for ice
cream, 100 Ib., each 88
Butter Salt, 280 Ib. bbl.4 24
Block, 50 Ib.
Baker Salt, 280 Ib. bbl. 4 1°
14, 10 lb., per bale ___ 2 45
50, 3 lb., per bale ____ 2 60
28 bl. bags, Table ___.
Old Hickory, Smoked,
6-10 lb.

 
 

 

Free Run’g, 32 26 oz. 2 40

Five case lots ------ 2 30
Iodized, 32. 26 oz. _. 2 40
Five case lots _____-_ 2 30
BORAX
Twenty Mule Team

24, 1 Ib. packages __ 3 35
48, 10 oz. packages __ 4 40
96, % oz. packages __ 4 Ou

CLEANSERS

; Huts DiRt 5
Sl scrum Sc oes
a

 

80 can cases, $4.80 per case

~ WASHING POWDERS

Bon Ami Pd., 18s, box 1 90
Ron Ami Cake. 18s --1 62%

rie. 23 85
Climaline, 4 doz. __-- 4 20
Grandma, 100, 5c ---. 3 50

Grandma, 24 Large -- 3 50

Gold Dust, 100s ------ 4 00

Gold Dust, 12 Large 3 20
Golden Rod, 24 ---... ~ 4 25
La France Laun., 4 dz. 3 60
Old Dutch Clean, 4 dz. 3 40
vuctagon, 96s 3
Rinso, 40s
Riis6:)  24ae 2s
Rub No More, 100, 10
OB a
Rub No More, 20 Lg. 4 uv
Spotless Cleanser, 48,

 

OF. ee ee 3 85
Sani Flush, 1 doz. __ 2 25
Sapolio, 3 doz. __-___ 3 15
Soapine, 100, 12 oz. — 6 40
Snowboy, 100, 10 oz. 4 00
Snowboy, 12 Large -_ 2 65
Speedee, 3 doz. _____- 7 20
Sunbrite, 50s ________ 2 10
Wyandote, 48 ~_______ 4 75
Wyandot Deterg’s, 24s 2 75

SOAP
Am. Family, 100 box 6 1@
Crystal White, 100 __ 3 $5
Big Jack, 60s. .._____ 4 75

Fels Nantha, 100 box § 54
Flake White, 10 box 3 50
Grdma White Na. 10s 3 725

Jan Rose, 100 box ____ 7 85
Wairy. 100 box 4.76
Palm Olive, 144 box 9 50
Lava. 100 box ________ 4 4
Actaron, 120) 00

Pummo, 100 box

5
elem
Sweetheart. 100 box __ 5
Grandpa Tar, 50 sm. 2 10
Grandpa Tar, 50 Ige. 3
Trilhy Soan. 100. 10c 7
Williams Barber Bar, 9s
Williams Mug, per doz. 48

SPICES
Whole Spices

Allspice, Jamaica ____ @40
Cloves, Zanzibar ____ @50
Cassia. Canton _ Laat

Cassia, 5c pkg., dos. @40
Ginger, Africa _____ (uid
Ginger, Cochir _.. @40
Mace. Penang  _____ 1 329
Mixed. No. 1 25 23 @32
Mixed. 5c nkes., doz. M45
Nutmees, 7TOM9N _____ @RO
Nutmegs 105-110 __ @ro
Pepver, Black 2.0... 41

Pure Ground in Bulk

Allspice, Jamaica ___. @40
Cloves, Zanzibar ___. @5&
Fassia. Cantan ______ aoe
Ginger, Corkin ______ @33
Mustard 2. a M32
Mare. Penane _______ 1 29
Pepper, Black 2.2" _ @30
INEERRO RIS. fen iia @43
Peoper, White 2 @57
Pepner, Cavenne ___. @40
Paprika. Snanish ____ @4h
Seasoning
Chili Powder, 15¢e ____ 1 35
Celery Salt, 3 oz. ____ 95
SQre 2 OF. ea oes 90
Onion ‘Salt 22.5 1 35
Ganlic 2 eas 1 35
Ponelty, 3% oz. ____ 3 25
Kitchen Bouquet ____ 4 50
Laurel Leaves ______ 20
Martoram, 1 02. _____ 9°
Savory, 1 02. 2.5525 90
Thyme. 1 om 2 ke 90
Tumerte: 2% of). gn
STARCH
Corn

Kingsford, 40 Ibs. _. 14%
Powdered, bags ____ 4 50

Argo, 48, 1 lb. pkgs. 3 60

Cream, 48-1 _... 3) 480

Quaker, 40-1... 07%

Gloss
Argo, 48, 1 lb. pkgs. 3 60

Argo, 12, 3 Ib. pkgs. 2 62
Argo, 8 5 lb pkgs. __ 2 97

Silver Gloss, .8, ls _. 11%
Elastic, 64 pkgs. ___. 5 35
ister): 43-8 ci: 3 30
Tieer: S0:Ihs. 222005. 06
SYRUP
Corn
Blue Karo, No. 1% __ 2 84
Blue Karo, No. 5, 1 dz. 4 03
Blue Karo, No. 10 __ 3 83
Red Karo, No. 1% __ 3 05
Red Karo, No. 5, 1 dz. 4 29
Red Karo, No. 10 __ 4 09

tmit. Maple Flavor
Orange, No. 1%, 2 dz. 3 25
Orange, No. 5, 1 doz. 4 99

Maple and Cane

Kanuck, per gal. 1 50

Kanuck, 5 gal. can __ 6 50
Maple
Michigan, per gal. __ 2 75
Welchs. per gal. ____ 3 26
COOKING OIL
Mazola
Pints; 2 doa, 2200022 6 75

Quarts, 1 doz. ______ 6 25
Half Gallons, 1 doz. — 11 76
Gallons, % doz. ..-_ 11 30

TABLE SAUCES

Lea & Perrin, large... 6 00
Lea & Perrin, small_. 3 35

Pepper. 1 60
Royal Mint 22.2.2) 2 40
Tobasco, 2 0z. ~--_--- 4 25
Sho You, 9 0z., doz... 2 25
A-t, large 22.2 475
Ask smalls oo 3 3 15
Caper,’ 2 O25 22.2 3 30

TEA
Blodgett-Beckley Co.
Royal Garden, % Ib... 75
Royal Garden, % lb. _. 17

Japan
Medium  ____.___ ~- 36@35
Choice 22 37@52
Haney) 22002 oS 52@61
No. Nibbe 20200 = 64
1 lb. pkg. Sifting _.____ 14
Gunpowder
Chofee:. 40
Raney 22 47
Ceylon
Pekoe, medium ________ 67
English Breakfast
Congou, medium _______ 28
Congou, Choice ____ 35@36
Congou, Fancy ____ 42@43
Oolong
Medium) <2 39
Choice a 45
Rancy 50
TWINE

Coton, 3 ply cone

see 0

Cotton, 3 ply Balls a @

Wool, 6 ply: = 18
VINEGAR

Cider, 40 Grain _______ 23
White Wine, 80 grain__ 26
White Wine, 40 grain__ 19

WICKING
No. 0, per gross ______ 80
No. 1, per gross _____ 1 25
No. 2, per gross _____ 1 50
No. 3. per gross 2 30

Peerless Rolls, r doz
Rochester, No. . don 50

Rochester, No. 3, doz. 2 00
Rayo, per doz. |. _ 75
WOODENWARE
Baskets

Bushels, narrow band,
wire handles __ | 1 75

Bushels, narrow band,
wood handles _____" 1 80

Market, drop handle__ 90
Market, single handle. ¥5

Market, extra ___ 1 60

Splint, large 2 8 50

Splint, medium 2 | 7 50

Splint, small _____ 6 50
Churns

Barrel, 5 gal., each __ 2 40
Barrel, 10 gal.. each__ 2 55

3 to 6 gal., per gal 16
Pails

10 qt. Galvanized Lo ®t 66

2: at. Galvanized 2 85

14 qt. Galvanized 2223 26

12 at. Flarine Gal. Jr. 5 00

10 qt. Tin Dairy 400

Traps
Mouse, Wood, 4 holes. 60
Mouse, wood, 6 holes_ 79

  

Mouse, tin, 5 holes
Rat, wood 4 on
Rat. spring 2° 1 90
Mouse, spring _______ 30
Tubs
Large Galvanized 2 Se
Medium Galvanized __ 7 75
Small Galvanized 2 € 75
Washboards
Banner, Globe _____ 5 50
rass, single ______ 6 25
Glass. single ________ 6 An
Double Peerless ______ 8 5e
Single Peerless ____ 7 5¢
Northern Queen ______ 5A
Universal’ = = 7 25
: Wood Bowls
13 in. Butter _____ 5 00
15 in. Butter ae — $06
17 in. Butter ___ ~-- 18 00
19 in. Butter ___ 25 00
WRAPPING PAPER
Fibre, Manila, white 05
ne Wades Ss cease oer
utchers DF _ é
Kraft es ea eee a oe or
Kraft Stripe _____ 09%
YEAST CAKE
Magic, 3 doz. ____ 2 70
Sunlight, 3 doz. _____ 279
Sunlight, 1% doz. ___ 1 35
Yeast Foam, 3 doz. Su 70

Zeast Foam, 1% doz. 1.35

YEAST—COMPRESSED
Fleischmann, per doz. 30--

 

LIRR NE NRE HO TNO

Sap INR

rors Roh ate saci

rt Amare acme

eee

 

30

MICHIGAN TRADESMAN

November 5, 1930

 

ACROSS THE CONTINENT.
(Continued from page 17)

out with a pitchfork. This, I umder-
stand has been done.

Just as twilight descended, a view
of snow-covered Mt. ‘Hunter put the
finishing touches on a glorious day of
scenery which is unsurpassed by any
on our entire trip.

At Field we ran into a snowstorm
with about six inches of snow on the
ground. The comductor said it would
probably snow intermittently from
now until May, then added, “You know
we are pretty high up here.” We did
not stop at Banff or see Lake Louise,
as we were getting crowded for time
and the snow would not add anything
to our enjoyment of the trip.

Next morning we awoke in the
Saskatcheawan country, with low foot-
hills and prairie, the former: gradually
giving way to the latter. One can see
in the far distance, folds and folds of
clouds reaching down to the brown
grass of the rolling prairie.

While it is not scenic in effect, it is
more or less restful after the preceding
day of magnificent and rugged scenery.
This is a great farming country, but
it looks pretty lonesome to one who
has lived in a city. About noon we
passed over the line at Portal, North
Dakota. Shortly before this the cus-
toms officers gave us the questionnaire
and the “once over” (baggage). In
their search a quart of “refreshments”
was uncovered, all alone, by itself. No-
body claimed it and none of the pas-
sengers knew what disposition was
made of it.

Dakota is in general like the Sas-
katchawan, but with more land under
cultivation, larger towns and more
prosperous looking. There was quite
a heavy fog until noon, which is un-
usual for Dakota. Then the sun shone.

We are now getting into a territory
where patches of woods show up here
and there and now and then a lake is
seen. Soon we are in Minnesota, which
is more like ‘Michigan.

At St. Paul, where we arrived the
next morning, after having crossed the
Mississippi river, we had time to take
a short walk and get dinner.

Next moming we arrived at Chicago.
We took the noon train for Grand
Rapids and pulled into the Union sta-
tion late in the day.

After all, home is a pretty good
place. It always looks good to the
traveler who has fared forth and re-
turned.

And so ended the most glorious va-
cation we ever had. We are proud of
our country; also of our sister country,
Canada; proud of the fact that along a
border of approximately 3,000 miles it
is not necessary to have a fort bristling
with arms.

It is great to go out and see the
grandeur of our mountains, the beauty
of our lakes and rivers, the vastness of
our plains and the wander of our cities.
We lift our arms and thank God that
we are privileged to live in such a place.

W. H. Barlow.

Fresh Packaged Meat Emerges From
Experimental Stage.
(Continued from page 21)
him to have expert meat cutters in his
store. He does not have to depend
upon so many human factors in his

shop to conduct his business at a profit.
He becomes a merchant and need not
be a mechanic. His fresh meats come
to him already graded, packed, weigh-
ed and marked. The central meat cut-
ting plant does all the work for him
on an economical mass production
basis. The consumer is better pleased
in having meat purchases delivered in
sanitary packages plainly marked as to
contents, grade, weight and price. Each
honestly prepared package finding its
way into the home creates good will
for the packer who prepares it.

At this point I want to say that the
whole-hearted good will of the public
is an asset which the packing indus-
try has still to cultivate. The packing
industry, in. spite of the great service
it renders, and of the small margin of
proht on which it operates, has yet
much to overcome in antagonistic pub-
lic opinion, all of which is nothing but
a remnant of conditions existing in a
period which we have already out-
grown.

I mentioned the Government in con-
nection with our problems of supply
of livestock. The Government is a fac-
tor of great importance in our selling
and distributing problems. Laws have
been set up to regulate and control
our operations in a time when, per-
haps, there was need for these restric-
tions. But the packing industry—as a
matter of fact, American industry as a
whole—has outgrown these laws. The
Anti-Trust laws are out of date, do not
fit in with the industrial structure as
we find it to-day. Price agreements
can and should be permitted under
proper Government control and super-
vision, The country is alive to the
situation. There is already a move-
ment on foot to prevail upon Congress
to act and the Institute of American
Meat Packers should not only join in
this movement, but take a leading part
in it. The President of the United
States, but a few days ago in an ad-
dress to the American Federation of
Labor, while on the subject of the
competitive system in American in-
dustry, said: “If our regulatory laws
be at fault, they should be revised.”

Returning to the subject of Fresh
Meat in Packages—this manner of sell-
ing the packer’s chief item of produc-
tion, fits in admirably with the large
and small retail distributing units.
Fresh cut meats can be sold in a man-
ner simlar to salt and sugar in cartons,
or vinegar in bottles. It eliminates
the necessity of depending too much
upon the human factor in the meat
department of the store to conduct the
business of cutting and selling meat to
yield a profit. Packaging pre-deter-
mines profits.

The package idea of selling fresh
meats is here to-day to stay, because
it is fundamentally sound and meets
present-day requisites. When the ma-
jority of meat dealers were retail
butchers, cutting their own meats with
the assistance of their families, or pos-
sibly a hired meat cutter or two, the
old method of selling meats was per-
fectly satisfactory. To-day, however,
with the existence of many large cen-
trally controlled retail units with un-
limited facilities for retail distribution,

fresh cut meats in packages solves a
perplexing problem— that of making
the meat department yield a profit.
Fresh cut meats in packages permits of
complete control of a meat depart-
ment, and as [I have stated before,
which is of paramount importance, it
pre-determines profits. There is clear
sailng for the dealer who sells fresh
cut meat along the lines of the package
idea,
I am proud to have been able to
play some part in this departure from
old methods. The new idea is pro-
gressive, and fully in accord with the
trend of the age werare living in. My
own experience in offering fresh meat
in packages has been very gratifying.
We are now servicing close to one
hundred dealers in Metropolitan New
York, and are spreading as fast as
facilities will permit. The public’s ini-
tial response to this innovation
in frech meat merchandising was
most encouraging. In our appraisal
of this response to the new idea, due al-
lowance was made for the fact that
our system was novel—something new
which aroused curiosity. It has been
our experience, however, that the nov-
elty soon wears off, and our dealers
tell us that those who come to pur-
chase out of curiosity soon become
steady customers. We have evidence
of this in the ever-increasing demands
upon our cutting plants to fill the or-
ders.

We are beyond the experimental
stage in this work. We are operating
on a sound basis, and I look forward
to the time when practically the entire
output of fresh meats of the packers
will be sold to the consuming public
in packages, graded, weighed, and
branded. Samuel Slatkin.

—_+~--___
Sales Tax Proposed By Kalama-
zoo Booster.

Kalamazoo, Nov. 1—Proposed
State legislation that would place
their share of community respons-
ibilities on the shoulders of the
chain stores was outlined by
Lawrence Bear, President of the
Boosters Club, at their banquet
on Oct. 28.

Mr. Bear, in bringing up the
matter said: “It has long been my
conviction that there was a simple
legislative remedy which would,
to a considerable extent, place
chain store crowd, responsibili-
bilities on the shoulders of the
chain store crowd. Responsibili-
ties that they are now almost
wholly escaping.

“Laws have been enacted in
several states looking towards this
end, but such laws as have had
public attention are either subject
to flaws which will permit the
chain crowd to escape, or else
they do not carry sufficient penal-
ty to make them really effective in
their results. As an instance of
this latter class I cite the North
Carolina law which places a flat
tax of $50 per year on each chain
store. This is not enough to have
any important effect.

“I propose an act to be enacted
by the State Legislature imposing
a sales tax of one-half of one per

cent. annually on all retail sales of
every nature in the State. This
tax to be subject to certain deduc-
tions as follows: All amounts
given to charity by the store, or
its owner, in the county in which
it is located during the year. Also
all other taxes paid on.real estate
or per_onal property by the store
or its owner, in the county in
which it is located during the year.

“This would work out some-
thing like this: John Smith, own-
ing a store in his own name, does
a retail business of $50,000 per
year. His sales tax is therefore
$250. From this he deducts all
amounts given to charity, prob-
ably $100. He then deducts al!
taxe; which he pays on his store,
his stock of goods and his home,
and this amounts to nearly all, or
perhaps all, of the balance. There-
fore his tax is little if anything.
Across the street the A. & P. have
a store doing $50,000 per year.
Their tax too is $250. They de-
duct for charity — well perhaps
they don’t have any deductions
at all for this purpose—and pos-
sibly they have $5 to deduct.
They own no real estate and pay
taxes only on their stock of goods,
which may be $30 or $40. There-
for, they have a deduction of only
possibly $45 and must pay the
sales tax of $205 each year.

“This would catch the chains,
of every kind, whether grocers,
meat markets, drug stores, gas
stations, etc., right where they are
now escaping.

“A tax of this nature would
cost the chains of Kalamazoo
about $15,000 or $20,000 per
year and would cost the chains
throughout the State of Michigan
$500,000 to $750,000 per year.

“It would not be unjust, it
would not discriminate, and it
would be sufficiently large to
serve as a partial check to the
chain institutions.

“I would like to have this pro-
posal given consideration by those
engaged in combatting the chain
evils in Michigan and elsewhere
and would welcome expression;
of opinion and _ correspondence
from others on this matter.

—_~+-.____

Home. Wares Sales About Normal.

The volume of home furnishings and
housewares merchandise purchased in
the New York wholesale market dur-
ing the month just ended was close
to the levels for October, 1929. The
value of the goods ordered, however,
will show a considerable decline due
to price reductions affecting most prod-
ucts. In many small items, including
electrical goods, kitchen wares, occa-
sional furniture and similar articles,
volume of sales was greater than it
was last year. Floor coverings were
inactive except during the period when
“drop” patterns were being marketed.

—_-2s2?2>____

O. B. Garlinger, of the Garlinger
Market, meats and groceries at Lake
Odessa renews his subscription to the
Tradesman, and writes: “I think you
have the best paper in the State.”

 

 

 

 

 

 

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November 5, 1930

MICHIGAN TRADESMAN

31

 

Proceedings of the Grand Rapids
Bankruptcy Court.
(Continued from page 10)
and a final meeting of creditors was held
Oct. 15. The bankrupts were not present
in person. but represented by attorney
Clair S. Beebe. The trustee Was present
in werson and represented by attorney
Fred G. Stanley. The trustee’s final re-
port and account was considered and
approved and allowed. An order was
made for the payment of the balance
o: expenses of administration, for the
payment of a first and final dividend of
100 per cent. to the personal creditors of
Walter W. Porter, and for the payment
of a supplemental first dividend of 10 per
cent. and a final dividend of 9.83 per cent.
on claims against the estate of the part-
nership. No objections were made to the
meeting then adjourned without date. and
discharge of the bankrupts.. The final
the case will be closed and returned to

the district court, in due course.

Oct. 30. We have to-day received the
seledules, reference and adjudication in
the matter of Charles A. Halbert, doing
business as Halbert Confectionery, Bank-
rupt No. 4288. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids, and his occupation is
t at of a merchant. The schedule shows
assets of $1,310 of which $1,850 is claimed
as exempt, with liabilities of $2,182.88.
The court has written for funds and u.o:
receivt of same the first meeting of cred-
itors will be called. The list of creditors
of said bankrupt is as follows:

City of Grand Rapids
Commonwealth Loan Co., G. R 58.80

A. if. Brooks & Co., Grand Rapids 68.26
Bayuk Cigar Co., Grand Rapids__ 13.63
Chase & Sanborn. Chicago ______ 7.00
Folgers Soft Drink Co., Grand R. 5.00
Ferris Coffee & Nut Co., G. R... 1.25
Michigan Coffee Co., Grand Rap. 2.00
Hekman Biscuit Co., Grand Rapids 74.98
Hazeltine & Perkins Drug Co., G.R. 84.33
Holland Cigar Co.. Grand Rapids 15.30
H. Leonard & Son, Grand Rapids 11.69

Michigan Candy Co., Grand Rapids 216.00

C. W. Mills & Co., Grand Rapids 41.08
W. F. McLaughlin Coffee Co., Chi. 7.56
Rademaker & Dooge. Grand R. _ 102.80
Abe Schefman & Co., Grand Rap. 23.25
Smith Flavoring Extract Co., G. R. 6
Vanden Berge Cigar Co., G. R. __ 80.83
Consolidated Cigar Co.. Grand R. 3.68
Woodhouse Co., Grand Rapids ____ 3.78
Williams & Marcroft, Inc., G. R 9.94

I. Van Westenbrugge, Grand Rap. 8.25
Holsum Bread Co., Grand Rapids
D. A. Buth Dairy, Grand Rapids __
Wexford Ice Cream Co., Grand R. 160.75
Nehi Bottling Co., Grand Rapids. 7.50

Consumers Ice Co., Grand Rapids 4.42
American Laundry Co., Grand Rap. 9.00
Arthur F. Shaw, Grand Rapids —_ 175.00
G. R. News Co., Grand Rapids __ 3.00
Shaw News Co., Grand Rapids ____ 4.00
Adrian De Young, Grand Rapids _ 3.60
Harry Myers, Grand Rapids ______ 2.43

Nora E. Halbert, Grand Rapids _~ 895.00

Oct. 30. We have to-day received the
schedules, reference and adjudication in
the matter of Edward W. Shimp, Bank-
rupt No. 4289. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Sturgis, and his occupation is that of
a merchant. The schedule shows assets
of $900 of which $400 is claimed as ex-
empt. with liabilities of $1,800. The court
has written for funds and upon receipt
of same the first meeting of creditors will
be called. The list of creditors of said
bankrupt is as follows:

Sturgis National Bank, Sturgis $1,800.00
Oct. 30. We have to-day received the
schedules, reference and adjudication in

the matter of Wrenn E. Chadderdon,
sankrupt No. 4291.. The matter has been
referred to Charles B. Blair as referee in
bankruptey. The bankrupt is a resident
of Richland, and his occupation is that
of a school teacher: The schedule shows
assets of $250 of which the full. amount
is claimed as exempt. with liabilities of
$2,175. The court has written for funds

and upon receipt of same the first meet- -

ing of creditors will be called. _

Oct. 29. We have to-day received the
schedules. reference and. adjudication in
the matter of Lucy Otis, doing business
as the Club Cigar Store, Bankrupt No.
4287. . The. bankrupt is a resident of
Hastings. The schedule shows assets of
$5,000 of which $2,350 is claimed as ex-
emnt. with liabilities of $2,456.21. The
first meeting will be called and note of*
same made herein. The list of creditors
of said bankrupt is as follows:

Nial Castelein, Hastings +--+------ $ 66.50
H. O. Harmon, Hastings ~_--~-----~ 250.50
Lee & Cady, Grand Rapids __---- 467.94
Bayuk Cigar Co.,. Grand Rapids -_ 4.00
Bankable.'Sales Corp., F'rankfort,

Png ee es ee 5.78
Mich. Briar Pipe Co.. Grand Rap. 10.25
General Cigar Co., Chicago ~-_---+ 5.00
Superior Importing Co., New York 49.17
Howard & Solon. Jackson -.---.~- 220.88
National Grocer Co., Grand Rapids 155.00
Wm. Bradleys Sons. Greenville --_ 101.44
Hastings Co-op Elevator Co..,

Tiactines 668 50.98
Consolidated Cigar Co... Grand R. 5.68
Woodhouse Co.. Grand Rapids ---- 33.00
Hastings Bottling Works, Hastings ae

Bertsch Market. Grand Rapids -_--
Nehi Bottling. Works, Grand Rapids 2
Sronables, Hastings -------------- 2
W. H. Otis, Hastings ~------------- 75.00
Val Blatz. Grand Rapids --------
Michigan Bell Tel. Co., Hastings_-_
Consumers Power Co., Hastings_-

Mrs. D. E. Fuller, Hastings ______ 45.00
Hastings Lumber & Coal Co., Hast. 38.29
Dr. C. P. Lathrop, Hastings ______ 15.00

Dr. Sheffield, Hastings ________ unknown
Albrt Wieringa, Middleville ______ 151.00
Henry Jahnke, Caledonia __________ 45.00
Hastings Monument Works, Hast. 112.50
M. & C. Electric, Hastings ________ 55.00
Hastings City Water Works, Hast. 2.25

Oct. 31. On this day was held the first
meeting of creditors in the matter of
Orlo F. Scoville. Bankrupt No. 4158. The
bankrupt was present in person and
represented by attorney P. A. Hartesvelt.
No creditors were present or represented.
No claims were proved and ailowed. No
trustee was appointed. The bankrupt
was sworn and examined without a re-
porter. The first meeting then adjourned
without date. and th case has been closed
and returned to the district court, as a
case without assets.

On this day also was held the first
meeting of creditors in the matter of
Ralph Nisi, Bankrupt No. 4255. The bank-

rupt was present in person and repre-~

sented by attorneys Turne, Engle &
Cochran. No creditors were present or
represented.. No claims were proved and
allowed. No trustee was appointed. The
bankrupt was sworn and examined with-
out a reporter. The first meeting of
creditors then adjourned without date,
and the case has been closed and re-
turned to the district court, as a case
without assets.

On this day also was
meeting of creditors in the matter of
Alexander Ketchel, Bankrupt No. 4254.
The bankrurt was present in person and
represented by attorneys Carroll, Kerwin
& Hollway. One creditor was present in
person. One claim was proved and al-
lowed. No trustee was appointed. The
bankrupt was sworn and examined with-
out date. and the case has been closed
and returned to the district court, as a
case without assets.

In the matter of Harry L. Grummet,
Bankrupt No. 4244. The funds have been
received and the first meeting of credit-
ors has been called for Nov. 18.

In the matter of Kerstein Radio Equir-
ment. Inc., Bankrupt No. 4248. The first
meteing of creditors has been called for
Nov. 18.

In the matter of Walter Krause, Bank-
rupt No. 4271. The funds have been re-
ceived and the first meeting of creditors
has been called for Nov. 17.

In the matter of Peter Hockstad, Bank-
rupt No. 4284. The funds have been re-
ceived and the first meeting of creditors
has been called for Nov. 17.

In the matter of Lucy Otis. doing busi-
ness as the Club Cigar Store, Bankrupt
No. 4287. The first meeting of creditors
has been'called for Nov. 17.

In the matter of James A. Konstant,
Bankrupt No, 4285. The funds have been
received and the first meeting of creditors
has been called for Nov. 17.

In the matter of Imperial Candy Co.,
Bankrupt No. 4286. The first meeting
of creditors has been called for Nov. 17.

Oct. 31. We have to-day received the
schedules, reference and adjudication in
the matter of Edward H. Griner, Bank-
rupt No. 4292: The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of St. Joseph, and his occupation is that
of an engineer. The schedules show as-
sets of $210 of which the full amount is
claimed as exempt, with liabilities of
$5,690. The court has written for funds
and upon receipt of same the first meet-
ing of creditors will be called.

Nov. 3. We have to-day received the
schedules. reference and adjudication in
the matter of William S. Kunkle, Bank-
rupt No.°4293. The matter has been re-
ferred. to Charles B. Blair as referee in
bankruptey. The bankrupt is a residen
of Grand Rapids. The schedule shows
assets of $250 of which the full amount
is claimed as exempt, with liabilities of
$612.02. The court has written for funds
and upon receipt of same the first meet-
ing of creditors’ will be called.

Nov. 3.. We have to-day received the
schedules. reference and adjudication in
the matter of Charles W. Parks, Bank-
rupt No. 4294: The matter has been re-
ferred to Charles B.- Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids, and his occupation. is
that of.a trucking contractor. The sched-
ule shows assets of $1,250 of which $550
is claimed as exempt, with liabilities of
$3,626.22. The court has written for funds
and upon receipt of same the first meet-
ing of creditors will -be called.

—_—.->
Items From the Cloverland of Michi-
: gan.

Sault ‘Ste. Marie—Nov. 4—Another
week without much snow at the Soo,
but some awful weather in different
parts. of Cloverland. ‘Mr. and Mrs. J.
H. Phelps, operating two general stores
one at Whitefish and the other at Para-
dise, were Soo callers on Friday. They
related their experience of Saturday of
last week. ‘When they left the Soo the
weather was fine and continued until
they left Eckerman, when they en-
countered a severe blizzard with a
heavv fall of snow. They passed their
store at Paradise, expecting to get
through to Whitefish, but about six
miles out of Paradise their truck got

held the first

stuck in the heart of the swamp region,
where they were compelled to spend
the night. Mr. Phelps finally decided
to wade through the snow to some of
the camps which were several miles
away, but as the time went on and no
word came from Mr. Phelps, Mrs.
Phelps almost perished from the cold
and the thought of her husband being
lost in the snow was.a terrible experi-
ence. Had it not been for the Coast
Guards breaking the trail and finding
Mr. Phelps, it would have been a sad
erding. It was hours after before they
were able to get the car out and get
the party back to Whitefish. The
Phelpses were laid up almost a week.
They did not come here to take back
any more supplies, but to arrange busi-
ness so they may close the stores for
the winter, as they have decided that
L.fe is too short to put in another win-
ter, as they had done for years. It will
be remembered that the hunters had
a fierce experience last year during the
season and a number of hunting parties
had narrow escapes from being lost.
Automobiles were left where they
were parked until the next spring and
in many cases only parts of the auto
could be found, but after all of these
experiences most of the hunting parties
are getting camp ready for the season
agai...

Charles ‘Haas, the well-known trav-
eling man, representing the National
Biscuit Co., had a close call at Blaney
Park last week, where he put up for
the night, when he was seized with
internal hemorrhage. His wife was
sent for immediately,. but she was ad-
vised to get (Mr. Haas to the hospital
immediately. An airplane was hurried
to Blaney and Mr. and Mrs, Haas were
taken to the Soo hospital, where medi-
cal aid was to be had. We are pleased
to report that the patient is getting
along nicely, with a good prospect of
getting back on the job again in the
near future.

The Kiwanis

Club

are to be

con-
gratulated on their first attempt to
make hallowe’en frolic a sane affair.

They arranged for a large parade in
which several thousand school children
participated. A big bonfire in Osborn
park was one of the attractions which
took place: after the parade, after which
the children were admitted free to all
of the movies, which lasted until near
midnight so there was not tme for
mischief. The police department re-
port only five calls, instead of manv
hundreds, as in previous years. This
surely was a move in the right direc-
tion.

John Fehner, the well-known mer-
chant of Raber, was a business caller
this week. John wore a broad smile,
while passing out a good Havana. “It’s
another girl,” he said. All girls so far.
but he is still an optimist,

One way to end the depression, some
economists say, is for the public to get
over its fear of buying. In other words,
it must change its mind about minding
its change.

The Clarke-Martin millinery store,
which has been in business for the past
twenty-seven years, has been sold to
the Misses Emma and ‘Gertrude Coul-
ter sisters. The change will take place
Noy. 10. ‘Mrs. Clarke Martin expects
to travel during the winter and spend
a large part of the time in Los Angeles.
The new owners are well known here,
having been employed at the Clarke-
Martin store for a number of years.
They have a host of friends who wish
for them every success in their new
venture.

s

a eT
Do You Wish To Sell Out!

CASH FOR YOUR STOCK,

Fixtures or Plants of every
description.

 

ABE DEMBINSKY
Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich
Phone Federal 1944.

 

‘

The, Les Cheneaux Islands are now
connected by phone, using the Strow-
ger dial equipment, which is the sec-
ond of the kind installed in the Upper
Peninsula. It will be added to the
Pickford Telephone Co.’s list of prop-
erties in Michigan. The other dial
system is at DeTour. Two trunk
lines for toll calls are provided and
calls alternate from one trunk line to
the other, which makes it impossible
to cut off service unless both lines are
out of order. William G. Tapert.

—_> - -__
The Ten Commandments of Success
in Retailing.

Personality: Be cheerful, and wear
a smife.

Honesty: Be square with your cus-
tomers, tair with your firm and true
to yourself.

Knowledge: Know your goods,

Courtesy: Be courteous to your
customers. Good manners are always
in order.

Logic: Be sure that you know what

you are talking about and that all ideas
are presented coherently.

Sincerity: Mean what you say and
be sure’ that what you say can be
justified,

Tact: Be careful what you say and
how you say it.

Tolerance: Be polite and avoid any
arguments with your customers. Be
sure to say good morning or good
afternoon to your customers and a
“Thank you.”

Judgment: Do not order more goods
than you can sell. Some stores are
invariably short on some items that
we have in the warehouse. This drives
customers away from your store.

Perseverance: Be steady, and patient,
yet determined to win.

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse.
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

FOR RENT—Established ready-to-wear
business in Battle Creek, Michigan, now
owned and operated by Gilmore Brothers
Department Store of Kalamazoo, Mich-
izan. Rent $300 per month, includes heat,
use of completes fixture installation, carpet,
and office equipment. Possession at once.
GILMORE BROTHERS. Inc. _ 353

 

 

 

For Sale—Variety store in “busy town.
Reasonably priced, for cash. Address
No. 349, c/o Michigan Tradesman. 349

For Sale—A good going grocery and
meat business in Kalamazoo’s best neigh-
borhood community. For further infor-
mation, address No. 350, e¢/o Michigan
Tradesman. 350

Druggist—If you want to sell your
stock, write P. O. Box 331, Clarkston,
351

 

 

Mich.
For Rent—Store building suitable for
furniture. Good location for independent
or branch. Can give possession at once.
Address No. 352, c/o Michigan Trades-
man.
EXCLUSIVE-READY-TO-WEAR—And
beauty parlor, well located, town Central
Michigan 6,000 population. Good loca-
tion, established eight years, long lease,
rent reasonable. Entertain any fair offer
account ill health. Business good. Ad-
dress No. 344, c/o Michigan Tradesman.
344

 

 

 

I OFFER CASH!
For Retail Stores—Stocks—
Leases—all or Part.
Telegraph—Write—Telephone

L. LEVINSOHN
Saginaw, Mich.
Telephone Riv 2263W
Established 1909

 

 

a a ar a

PRON SE

ee eh ane

ay

ACH Me ahaa PES

 

32

MICHIGAN

TRADESMAN

November 5, 1930

 

DETROIT DOINGS.

 

Late Business News From Michigan’s
Metropolis.

An order dismissing cause on stipu-
lation of attorneys and for refund of
deposit for referee and trustee has been
handed down by the U. S. Court here
in involuntary bankruptcy proceedings
against American Home Outfitting Co.,
retail furniture, 6469 Chene avenue.

Involuntary bankruptcy proceedings
have filed in the U. S. District Court
here against Northeast Furniture Co.,
2458 East Danson street, by Lawhead
& Kenney, attorneys, representing
New York Bed Springs Co., $60; Shu-
ler Carpet Co., $98; Reliable Mattress
Co., $415.

Involuntary bankruptcy proceedings
have been in the U. S. District Court
here against Selig R. Reznik, men’s
clothing, by Finkleston, Lovejoy &
Kaplan, attorneys, representing Eagle
Clothes and Comet Clothes, $2,400;
Hyman Tiplitz, $1,117; H. C. Cohn &
Co., $480.

In the case of Charles R. Cornfield,
retail men’s wear, 11500 Mack avenue,
sale of merchandise in parcels has been
made at $624 and fixtures at $212,
while debtor’s exemptions have been
sold at $380. The Union Guardian
Trust Co. is trustee. Assets are given
as $4,996 and liabilities, $8,680 in sched-
ules filed. Creditors with unsecured
claims of $500 or more are: E. M.
Bayne, Detroit, $1,175; R. Cornfield,
Detroit, $950; Peoples Wayne County
Bank, Detroit, $650.

Field forces are getting their final
intensive training and last instructions
in the automotive industry’s decisive
sales offensive for 1931. Dealers and
distributors from all parts of the coun-
try, representing all lines of cars, are
being massed here for previews of
models not yet publicly shown, and
the industry’s executive personnel is
being shifted on an almost unprece-
dented scale. Each carefully calcu-
lated move is designed to give its
maker new strength in production or
sales departments.

Executive personnel shifts in the
units comprising the General Motors
Corporation have been numerous, They
have been marked by the transfer of
I. J. Reuter, president of Oldsmobile,
to Oakland-Pontiac as general man-
ager and A. R. Glancy, who formerly
held the latter position, to the head-
quarters staff of the corporation.

J. C. Chick, assistant sales manager
of Chevrolet, has gone to Cadillac as
general sales manager, assuming the
post recently relinquished by H. M.
Stephens. Mr. Stephens, after a few
weeks on the general staff of General
Motors. has been sent to the Pacific
Coast as Western sales manager for
Oakland. W. E. Holler has been ele-
vated to the position lately held by
Mr. Chick in the Chevrolet organiza-
tion.

Two changes of note have occurred
within the Hudson organization. After
a year in which he has concerned him-
self only with the duties involved in
the presidency of the company W. J.
McAneeny has gone back to the dual
role of general manager as well. The
second change in the Hudson organ-

ization is the appointment of W. R.
Tracy as manager in charge of do-
mestic sales. Mr. Tracy comes to
Hudson from Oakland-Pontiac, where
he was vice president and sales man-
ager.

Indicating the aggressiveness with
which the industry is approaching
1931 is the program which Chevrolet
is inaugurating this week. The pro-
cedure is not unlike that followed in
the past, but instead of waiting until
after the first of the year to send its
“flying squadrons” across the country
the company is starting them two
months early. The saving of valuable
time in launching the next year’s sales
offensive is ascribed as the reason.
Four sales squadrons, composed of
high executives of the company, will
be sent into as many sections of the
country. The tours, lasting five weeks,
will enable members of the executive
staff to meet with 20,000 dealers and
their associated bankers.

Chrysler, Graham, Oakland-Pontiac
and Hupmobile are other organiza-
tions that have been intensively de-
veloping their attacks. The first nam-
ed has departed from its traditional
policy of summoning its dealers here
district by district. Instead, last week
it was host to 150 from Missouri, Kan-
sas, Nebraska, Iowa, Texas and South
Dakota. On its part Hupmobile
brought 250 dealers, distributors and
patrons to Detroit in its annual “sky
parade,’ which, this time, was made
National in scope. Graham and Oak-
land-Pontiac are continuing their pol-
icies of bringing field representatives
to Detroit in smaller groups to receive
instructions and become acquainted
with plans for 1931,

Daimler’s “fluid flywheel,” one of
the outstanding innovations of the
Olympic automobile show in London,
is on its way to this country for ex-
perimental study. One of Detroit’s
fine car makers was among the first
buyers of the new car, according to
word received here. Several other
companies are reported to have ordered
cars to add to their experimental fleets.
Representing an appplication of auto-
matic gear shifting, the “fluid flywheel”
has been of interest to American engi-
neers since it was first reported under
development in England. Interest in
Daimler development is regarded as a
sign that the much agitated transmis-
sion situation is far from composed de-
spite numerous recent changes in mo-
tor car gear sets. It gives emphasis

.to the recent statement of a prominent

engineer that American car designers
might well busy themselves with the
problem of eliminating conventional
gear shifting altogether.
es
Mussolini and Germany.

Mussolini's speech on the future of
Fascism has stirred up the interests
which usually attends his outbursts.
Its tone has not been judged to be so
belligerent as that of his saber-rattling
last spring, but his words have hardly
served to advance the cause of Eu-
ropean harmony. Especially significant
is the reaction which his vigorous es-
pousal of the cause of treaty revision
has had in Germany.

As might be expected, that section

of the German press which supports
the Hitlerites is only too greatly pleas-
ed to read his prophecy of a Fascist
Europe by 1950 and welcomes joyfully
his assistance in revising the treaty of
Versailles. The moderate press, how-
ever, and especially the Socialist or-
gans, look askance at Mussoloni’s pol-
icy. They suffer from no illusion that
the Duce is in any way considering
Germany’s interests, even those of a
Fascist Germany, in talking of treaty
revision. Rather they interpret his
speech as an attempt to encourage
German Fascism in order to worry
France still more and to make her
more eager for an agreement with
Italy. Once these two nations are
reconciled, the German liberals give
warning, Mussolini’s friendship for
Germany will quickly lose its ardor.

German liberal opinion might go
even further and question whether un-
der any circumstances Mussolini’s
ideas on treaty revision would neces-
sarily coincide with those of the Reich
and those of Austria and Hungary.
‘The Duce is looking toward expansion
in the East which might disturb exist-
ing boundaries, but it is Italian expan-
sion and not German.

>> __
Paper From Pines.

The announcement of Dr. Charles H.
Herty, former president of the Amer-
ican Chemical Society, that white
newsprint and book paper can be made
from Southern “slash” pine may have
an important economic result for the
South. Dr. Herty this week exhibited
in Atlanta specimens of paper made
from “slash” pine which are said to

compare favorably with spruce paper,

and declared that experiments show
that it can be made with existing pro-
cesses and at about the same price as
spruce paper.

Heretofore “slash” pine has been
considered too resinous for use as pulp
wood for making white paper, although
it has been used for making some va-
rieties of yellow paper. Dr. Herty
seems to have shown that the high
resin content does not appear until
the trees are about twenty-five years
old.

If “slash” pine can successfully be
turned into pulp for making newsprint
or other white papers, one of the big
problems of reforestation in the South
will be solved. Dr. Herty says that
something like 150,000,000 acres of cut-
over lands and abandoned farms can
be profitably reforested by turning the
“trim” or thinned-out trees’ into pulp.
This item alone would bring a large
income, for, while 200 mature trees are
being produced on a reforested acre,
about 800 young trees suitable for the
new pine-pulp process must be remov-
ed in the regular thinning-out process.

eg
Tests His Meat Scales Daily.

“Watch your meat scales, ’suggests
a Pennsylvania grocer.. “The scale is
an important fixture of the meat de-
partment because all meat cuts must
be weighed, and housewives watch
scale readings closely,

“The grocer handling meats should
therefore test his meat scale daily.
Short weight in the meat department,
even though innocently given, is dan-
gerous to patronage.”

 

 

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