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SIE STIs TESTE ESET NCL LL NE SOIR
Forty-eighth Year GRAND cays WEDNESDAY, NOVEMBER 19, 1930 Number 2461

 

 

 

 

 

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The Town of Don’t-You-Worry

Public

There’s a town called Don’t-You-Worry,
On the banks of the River Smile;
: ‘Where the Cheer-Up and Be-Happy
: | Blossom sweetly all the while.
: Where the Never-Grumble flower
o Blooms beside the fragrant Try,
_ And the Ne’er-Give-Up and Patience
Point their faces to the sky.

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And on every hand are shade trees
Named the Very-Seldom-Frown.

Rustic benches quite enticing

You'll find scattered here and there;
And to each a vine is clinging

Called the F requent-Earnest-Prayer.
Everybody there is happy,

And is singing all the while,
In the town of Don’t-You-Worry,

On the banks of River Smile.

Rev. I. J. Bartlett.

 

 

 

 

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CIGARS
The Christmas flood of

consumer buying of
Cigars is near at hand.

Our lines will please
the most exacting
smoker.

We offer quality and
variety.
We are prepared to
serve you with popular
brands:

Websters
Websterettes
Cincos
Garcia Grandes
Perfecto Garcias
Muriels
King Edwards
Bouquet de Paris
Partagas

 

LEE & CADY

 

 

 

 

 

 

 

Speed Up Sales

by featuring properly
advertised lines

The manufacturers are creating the
demand and saving your time through

their advertising.

You realize a maximum profit with a

minimum of effort in selling

Baking
Powder

Same Price

 

for over 40 years

25 ounces for 25c

Your customers know it is a quality
product . . . that the price is right.
Why ask them to pay War Prices?

It’s up to you to show them that you

have it.

Millions of Pounds Used by Our

Government

 

 

 

 

 

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GRAND HAPLDS

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Forty-eighth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue come
plete in itself.

DEVOTED TO the best interests of business men,

 

 

 

SUBSCRIPTION RATES areas follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
zach. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
wld, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

Government Cites Misuse of Louisville
Survey Data.

While there is an abundance of evi-
dence that great good is following the
publication of the report on the Louis-
ville Syrvey, there are also indications
that distortion and misrepresentation
of data are responsible for considerable
harm.

From all sections of the country has
come the news that wholesale and re-
tail grocers are reorganizing their
stocks, revising their merchandising
methods, rebuilding and rearranging
retail stores, and improving their fa-
cilities in many ways. Much of the
resulting benefit can be justly credited
to the facts and information disclosed
by the survey. But the food manufac-
turers, apparently, are not faring as
well; in fact, the misuse of the data by
some of their friends is unquestionably
damaging their cause.

Recently, a widely published adver-
tisement in support of Nationally ad-
vertised brands mentioned an investi-
gation and report, by the Department
cf Commerce, on private versus adver-
tised brands. The writer immediately
wrote the department requesting a copy
of the report, and was informed by
the Domestic Commerce Division of
the Bureau of Foreign and Domestic
Commerce that no investigation of the
kind had ever been made.

On referring to the available reports
of the Louisville Survey, however, it
was found that a large part of the
argument of the advertisement had
been based on a biased interpretation
of paragraph two of the brief sum-
mary of the contents of the first com-
modity report — “Selling Coffee
Through Retail Stores.” This para-
graph reads: “Net profit showing from
store to store is more closely related
to turnover than to gross margin;” but
in thé advertisement the intended
meaning of the statement is changed
by the deletion of the phrase “from
store to store.’’.

The advertisement then assumed that
this statement is proof that Nationally
advertised grocery items, sold ona

 

narrow margin, are more profitable to

the retail grocer than private brands

sold on a wider margin of gross profit;
but the report does not uphold this
assumption. Profitable turnover is
shown to be largely a result of proper
management, rather than of brands
carried, for one of the stores investi-
gated turned its coffee stock forty-
four times a year at a very satisfactory
profit, while another turned its stock
only 9.6 times with practically no profit
and the published data do not disclose
whether the items carried by the stores
were private or advertised brands.

Furthermore, the advertisement dis-
cusses the statement as if it were in-
tended to refer to all packaged gro-
cery items, while it is contained in a
report which deals exclusively with
one product—coffee. And several of
the claims of the advertisement are
refuted by a statement of the report,
proved by the figures of the investiga-
tion, to the effect that bulk coffee
accounted for more than one-third of
the coffee sales and nearly one-half of
the coffee earnings of the twenty-six
stores surveyed.

On further enquiry at the offices of
the Domestic Commerce Division it
was found that hundreds of letters and
requests thad been received as a result
of advertising of this kind. Replying,
in every instance, the division has
found it necessary to correct all false
and misleading statements in reference
to the survey and to state that the De-
partment of Commerce never has in-
vestigated the relative merits of private
and National brands.

Besides the five commodity reports,
two sections of the final report on the
findings of the Louisville Survey are

now available. These sections are
“The Census of Food Distribution,’
published in February, 1930, and

“Credit Extension and Business Fail-
ures,” published last fall. Another
part of the final report, “The Food
Market and Retail Operations,” is in
preparation, and tabulations are com-
plete for the final publication, which
will contain all of the data derived
from the twenty-six stores studied in
Louisville.

The five commodity reports pub-
lished to date by the Domestic Com-
merce Division are “Selling Coffee
Through Retail Stores,” “Selling Salad
Dressing Through Retail Stores,”
“Selling Cereals Through Retail
Stores,” “Selling Flour Through Retail
Grocery Stores” and “Selling Table
Syrups Through Retail Stores.”

As the division states in the reports:

“These commodity summaries are

based on an intensive study of the’.

food trades carried on in Louisville,
Kentucky, during 1928 and 1929 by the
Department of Commerce and _ the
Allied Food Committee of the Louis-
ville Retail Grocers’ Association. The
materia] presented here was gathered

  

‘reports is

GRAND RAPIDS, WEDNESDAY, NOVEMBER 19, 1930

by several different methods. The
Census of Food Distribution covers
sales and expenses for all of the 2,972
outlets selling food in the Louisville
market. Intensive study was made in
twenty-six retail stores, in which sales
and costs have been determined for
every commodity item which the mer-
chant handled. In addition, charge
slips were tabulated for all of the
credit and delivery customers in four-
teen stores. This latter material pro-
vides a partial basis for the survey of
consumer demand in Louisville, be-
sides giving much useful information
concerning delivery orders and items.
Thus much data has been obtained,
covering all Louisville retailers in a
general way and a sample group in a
very intensive way, with additional in-
formation concerning the customers of
these stores.”

The general plan of the commodity
approximately the same.
“Selling Coffee Through Retail Stores,”
for instance, analyzes the product ac-
cording to percentages of sales, in-
ventory, number of sales, and division
of gross margin, in the twenty-six
stores. The report then takes up the
factors in handling coffee, and with
both text and statistical tables. explains
the ratios of coffee’s gross margin
and operating cost to sales, earnings
on coffee sales, items according to
share of sales volume, sales and earn-
ings of ‘bulk and packaged coffee, items
by frequency of purchase, examples of
sluggish coffee items, sources of sup-
ply, coffee’s share in credit and deliv-
ery business, and a summary of the
report.

Regardless of the line or specialty
produced, all of these commodity re-
ports should be of interest and value
to every grocery manufacturer, and
there is no doubt that they will be
carefully studied by manufacturers if
many other lines. Since the findings
presented by these reports are respon-
sible for changing, not only the phy-
sical appearance of thousands of retail
grocery stores in all sections of the
country, but also the buying and selling
methods of wholesale and retail gro-
cers, they will have an indirect influ-
ence in compelling manufacturers to
change their merchandising methods in
the future.

By anticipating these changes, many
manufacturers will find the reports an
invaluable aid in strengthening their
position with independent wholesale
and retail grocers. But nothing of
value can be gained, and it is likely
that much harm will result, from at-
tempts to garble and misuse the data
in behalf of any cause. Although
charges of prejudice and inaccuracy
have been made and pressure has been
brought to bear by interested groups
to induce the division to change the
data on certain commodities, the re-

ports stand as the most comprehensive -

 

Number 2461

and accurate disclosure of important
facts ever made in the history of the
American grocery industry.

As a contribution to the influence
of the survey, a series of pamphlets
which explains and interprets the com-
modity reports is being published by
the Allied Food Committee, Inter-
‘Southern Building, Louisville. These
pamphlets present the reflections of
“Sam Grofax,” a fictional character
who is supposed to have been in the
retail grocery business for a long time,
and it is understood that the com-
mittee is distributing thousands of
copies to interested retail grocers. They
are convincingly written in the gro-
cers’ language, apply the important
data sof the reports to the individual
grocer’s business, and there is no
doubt that the work of “Sam Grofax”
will have an important part in bring-
ing about better conditions in the re-
tail merchandising of foods.

Malcolm McCormick.
—_~+~+~.___
Prerequisite To Durable Law Making.

Agreeing with the view that the
Capper-Kelly bill now before Con-
gress for immediate action is not up to
the demand for legislation against
price-cutting abuses, Charles Wesley
Dunn, general counsel for the Asso-
ciated Grocery Manufacturers, offers a
substitute designed to strike at the core
of the evil. In substance he would
declare unlawful unfair price-cutting
affecting branded articles. He would
give the Federal Trade Commission
authority to stop such price-cutting in
interstate commerce and foreign trade.
He would authorize injunctive pro-
ceedings and suits for damages. And,
finally, he would absolve those taking
such protective action from restraint
of the anti-trust laws, provided they
did not seek monopolistic advantage
or use unfair methods. Mr. Dunn does
not labor under the delusion that laws
can compel application of sound eco-
nomic principles. Neither has he any
sympathy with gestures that serve no
useful purpose in a difficult situation.
He sees clearly the public’s right to
any advantages arising from the oper-
ation of natural economic law and
seeks to confine remedial action to
what is clearly illegitimate. This is
wholesome doctrine. The movement
against price pirates has hitherto failed
to reach its goal mainly because of a
tendency among its backers to fritter
away their energies in attacks upon
impregnable rights to free competition,
Concentrated effort against methods
that are obviously destructive and vio-
lative of tenable property rights would
long ago have won that approval of
public opinion which is the essential
prerequisite to durable law making.

se?

Weaklings don’t relish these testing
times,

 
    

 

2

MICHIGAN TRADESMAN

November 19, 1930

 

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

Another gummed tape swindler is at
large, so watch your step. He claimed
to be a representative of R. L. Brown-
ing Paper Co., of Battle Creek, and
had a printed price list covering a jot
of items as well as gummed ‘tape. He
was selling paper bags, sales books,
wrapping paper, oyster pails, butter
trays—in fact, most anything you
might want in the paper line. The
salesman required a “down payment”
on all orders. There is no such con-
cern as the R. L. Browning Paper Co.,
at Battle Creek.

 

Warning merchants to be on their
guard, G. A. Hartnett of the National
Surety Co., states that a man using the
name J. C. Smith has been operating
for a year passing worthless checks in
the amounts of $10 and $12 and checks
are drawn on the National Bank of the
Republic, Chicago. All checks have
been made payable to cash.

“As this man has been successful in
defrauding numerous meat deaters we
believe it would be well to. notify them
so that they can be-on their guard,”
Mr. Hartnett says. “You may in-
struct them to either notify us or the
police department if this man should
attempt to pass such a check on them.
It is invariably the rule of this passer
to give an address in the immediate
neighborhood of the store on which
he is passing the check.”

 

As every well informed retail mer-
chant knows, there are thousands of
dollars lost every year through the
operations of so-called “check artists”
who make it a business to raise and
otherwise alter checks. And, without
doubt, retail merchants suffer as much
or more, in one way or another, from
the operations of these criminals as
any other class. In view of which a
brief review of certain legal phases of
check raising may prove well worth
while.

To begin, when a raised check has
been cashed by the bank upon which it
was drawn someone is going to lose,
and that someone will usually be the
bank or the drawer of the check. In
other words, in cases of this kind, the
person cashing a raised check is not
going to tarry long in the vicinity, but
upon receipt of the money will pass
out of the picture leaving the drawer
of the check and the bank to fight over
who shall bear the loss when that is
discovered.

So much for the above, and now,
generally speaking, where a bank cash-
es a raised check it will be liable for
the loss because it has no right to pay
out more on a check than the drawer
ordered. And the mere fact that some
dishonest person altered the check,
and made the amount appear greater
than it really was, will not change the
rule. The bank will not be allowed
to charge the increased amount to the
drawer’s account and must bear the
loss.

And further, a bank, after it has paid
a raised check, cannot successfully de-
fend its action on the ground that the
customer should have drawn the check
by a different method than was used.

 

For example, even though a customer
draws a check with a lead pencil
(though this should never be done be-
cause it may invite alteration), this,
alone, may not excuse a bank cashing
such check after it has been raised. In
other words, in such case a bank can-
not escape liability on the ground that
the customer should have used ink, or
other safer means of drawing the
check,

However, while the general rule is
as stated above, that does not tell all
the story, because some courts have
held that customers may be held liable
for loss caused by their negligence in
drawing checks. So, under this rule, if
a customer draws a-check in such a
negligent manner as to in fact aid a
dishonest person in raising it, the cus-
tomer may be held liable for the loss.

To put it another way, every cus-
tomer of a bank owes the latter the
duty of using ordinary care in drawing
checks, and this implies that when a
check is drawn blank spaces will be
filled, and other usual precautions taken
so that tampering with the check will
be discouraged rather than invited.
For, of course, if blank spaces are left,
or the amount of the ‘check not proper-
ly written in, it may be an easy mat-
ter for a check raiser to increase the
amount so as to deceive everybody
concerned.

In conclusion, it may he stated, in
drawing checks the retail merchant
should use every care to make them
difficult for anyone to raise or alter.
This can be done by using ink, plenty
of it, and ‘by seeing that no blank
spaces are left that will help anyone
to raise: the amount of the check. Such
spaces can be filled by drawing heavy
lines through them when the words or
figures do not fill them.

For while the law does not positive-
ly require that one drawing a check
take any ‘particular precaution, yet, it’s
a good policy so to do for the protec-
tion of all concerned. And, while the
bank paying a raised check will usually
be liable for the loss this may not al-
ways be the case, especially if the
drawer’s negligence can be shown to
have in fact assisted ithe unlawful rais-
ing of the amount. In such a case, it
is quite possible for the drawer of the
check to be held liable for loss result-
ing from the alteration on the ground
of negligerice.

Further, regardless of who may
eventually be forced jto bear a loss of
this kind, no retail merchant wants to
become involved in a dispute of this
character with his bank. And, while
disputes growing out of liability for
raised checks cannot be absolutely
guarded against, there is no gainsaying
the fact that they can be greatly les-
sened if reasonable care is exercised
when checks are being written.

Leslie Childs.
—_>++—____
Oak K.
Don’t worry if your job is small

And your rewards are few,
Remember that the mighty oak

Was once a nut like you.

—_++<-___
A Tough Life.

“Say, Bill, if you had five bucks in
your pocket, what would you think?”

Bill—I’d think I had somebody
else’s pants on.

Some of the Oddities of Foreign Foods

This is written in Naples, Italy,
where one naturally gets some odd
slants on business in general and food
business in particular.

Naples is over night by water from
Palermo, a city of 450,000, located on
the North coast of Sicily. Sicily is
almost the proverbial name for fruits.
We all know Sicilian lemons and at
least know of Sicilian oranges. Then,
too, within sight of my window as I
write, lies Vesuvius, perhaps ten miles
distant in a bee line. The slopes of
that mountain are gentle and far up
thereon are vineyards, orchards and
truck gardens, while the valleys at the
foot are cultivated to the last square
foot—fruits, nuts, vegetables to the
limit, including the mow famous
broccoli, oranges and lemons.

Yet the last taste we had of grape-
fruit was on our voyage over, also-our
last orange. This, first, because grape-
fruit is hereabouts unknown except to
importers of American foods, and they
have it in cans only. The canned, No.
2 size, because of import duty, is priced
at 12 lire, which is, say, 61c. It goes
against our grain to pay such a price,
especially for the canned article which
must ever be the last resort of the
fruit-starved.

All things are sold by weight. You
ask price on a single orange. Fruit
merchant puts it on the scale and says
“Duo lire,” two lire, 10c plus; and it’s
a mighty poor specimen of orange at
that. So we pass that also, or we have
so far at least.

Reminds me of my first visit to
Orange, California. On the hotel
table were tiny scrubs we would not
have had on display in Madison, Wis-
consin, at any price. I was told that
all the good oranges were shipped,
even as all the choice kippered herring
is shipped out of Dundee and the
choice finnan haddies out of Aberdeen.
That was in 1906. Since then Califor-
nia has acquired a large population
which is a cross section of the entire
country, with plenty of people who de-
mand high grade products. Hence,
standardized cranges are now on sale
everywhere in that state, even though
we often pay more for them jin Pasa-
dea than we do in Detroit.

But it certainly seems anomalous
that in this land of fruits one gets fruit
starvation or near that. Day after
day, meal after meal, our hotels list
“Corbeille de Fruits” as a finisher. Day
after day, it is the same thing. There
are scrubby apples and scabby pears
and grapes which would be deposited
in the garbage can by even our cheap-
est fruit stands. And, except for wal-

not have salads.

other, this is absolutely all we have
seen hereabouts

The vegetables make another story.
We have abundance of these, delicious-
ly cooked, wide variety; but we do
Italians do not lean

Maybe this is the
wrong season. Certainly Italian
restaurants in San _ Francisco serve
lettuce and cther fresh greens with
every meal. So we are sufficiently fed,
but the menu is so strange that it irks
us considerably.

to green things.

One must properly take account of
all factors. The growers hereabouts
are all individualists, I believe. Thus

there is lack of that efficiency, unity

of well directed effort, economy of mo-
tion and uniformity of standard which
results from co-operative marketing.
Italian walnuts, for example, are sweet
and good flavored; but they are often
part filled, shells are darkly discolored
and only medium “soft.” Grading is
where ours was thirty years ago, which
meats there is none, practically
speaking.

The grapes we get for table use are
green, similar to but smaller than
malagas, but they shed the skins more
easily and are jucier and far better
eating than tkeir appearance would
presage. At the principal stations 01
the railways a boy who takes the place
of our train butcher walks along the
platform offering glassine bags of red
grapes which otherwise is about the
same thing—juicy, quite large and
finely flavored. Incidentally his price
is ridiculous. He gets 1 lira for a big

bag which contains about a pound and .

a quarter, and the bag is strong, trans-
parent and water tight. A lira, re-
member, is just a fraction over 5c.

Italian chestnuts—castagna—are ripe
now. They are tremendous i size
and delicious. In a hoel-in-the-wall in
Amalfi, labelled Verdure, which you
will see is green goods or fresh perish-
ables, was an ancient dame. In the
doorway was a kettle in which was
boiled chestnuts, still hot. I did not
want td plunge until I had tried them.
So I presented two coins and got more
than two handfuls. We ate them for
two days. But she had nothing in
which to ‘put them and I did not wart
the wet things in my pocket; so she
crossed the “street’—about 15 fect
wide—and after much palavar, got a
sheet of paper which she carefully tor
into four sections. Then a man stand-
ing near made a cornucopia of one
piece and she put them into it.

Now, when this transaction was com-
pleted and I cast up my cost, I had
parted with—what think you? It fig-
ured by keen calculation just over one

nuts and figs in one hotel and a slight-. cent. Thus we find some things iin-
ly different variety of apples in an- credibly cheap— impossibly cheap.
is ee

 

 

STOKELY’S
Honey Pod Peas

Distributed by

Western Michigan Grocery Company
GRAND RAPIDS, MICHIGAN

 

 

%

2

 

2

 

 

November 19, 1930

MICHIGAN TRADESMAN

 

Some others are outlandishly dear. I
paid 35c this morning to send a letter
airways to Paris and thence by steamer
to Washington which, with us, would
have cost 10c total if sent.airways from
San Francisco and on to Naples by
boat,

‘Next trip I staggered the old girl by
buying one litre weight, or two pounds
plus, and she pocketed my lira—dc
plus—with manifestations of pleasure
and thankfulness. We are still eating
that lot after five days.

Hence we see how and why our
landlord serves us an entire fish for
the second course at dinner, and if we
try to make him understand that we
can eat only part of it—a minor part
at that—he waves aside our protest in
the grande maneur. Fact is, no doubt,
that the fish cost him virtually nothing.

Here on the banks of the Mediter-
ranean, we get a vast variety of fish.
Many are delicate, tender, delicious.
Many are also ‘strange and still de-
licious. But some are both strange
and of a flavor so strong that it must
surely take long association to enable
one to like them. One variety is sim-
ilar to carp and I am here to say that
so far anyone can thave my share of
carp Or anything carp-like. We notice
our neighbors at table eat these with
evident relish—so “you never can tell.”

Italian ‘pastes, which we bunch un-
der the generic name of macaroni, are
served in endless variety of shape, size
and combination. This is all to the
good with me, for I love them all, es-
pecially with plenty of Parmiggiano
grated onto it. But do you happen to
know that we export vast quantities of
these pastes from the West coast to
Italy? We do. We have done that
for twenty-five years.

Those pastes have always interested
me because of their chemical makeup.
We know they are made of flour and
water—that’s absolutely all. The flour
can be of several kinds but hard flour
is preferred. Little water is added and
the macerated by a heavy
stone roller going round and round in
a circular trough, until the dough is
completely smooth and even. Then it
is passed through the steel molds un-
der hydraulic pressure and, because of
the stiffness of the mixture, it comes
out without being sticky.

The point of central interest to me
is that when the paste is dried and
ready for market, it contains precisely
the same degree of moisture that the
flour contained before it was wet. Use-
ful for a grocer to know this.

Paul Findlay.
—_—_. ~~ —____
Some Slowness in Toilet Goods.

Aside from an active call for bath
salts in novelty containers, consider-
able slowness is reported in the plac-
ing of holiday orders for toilet articles
by retailers. The volume of business
to date was said yesterday to be con-
siderably under last year at this time,
although sharp improvement is an-
ticipated during the next two weeks.

mass is

- Orders for perfumes have been off, re-

tailers- apparently relying on sufficient
stocks in importers and manufacturers’
hands to meet calls for delivery about
Dec. 1. Greater interest has lately
been shown in powder puff and lipstick
cases for pocketbooks. Popular price
items lead in all these goods.

Late Business News From Indiana.
Rego—Milton Rutherford, proprietor

of a general store here, is dead.
Evansville—,Guy W. Ashley, 80

years old, well known in mercantile

circles, died at a local hospital, death ~

being due to pneumonia. He was con-
nected with various local wholesale
and retail marcantile concerns and in
1902 he entered the firm of the old
Lahr-Bacon Co. and later became a
member of the firm when it was
changed to the H. E. Bacon Co. He
retired from the firm two years ago
when there was a reorganization.

Ridgeville—The First National Bank
in Ridgeville, Arthur W. Cuscaden of
Tampa, Fla., and the Jay Garment Co.
of Portland, Ind., have filed a petition
in U. S. District Court at Indianapolis
asking that Irma F. McFarland trading
as the N. B. Hiatt Co., be adjudged a
bankrupt. Nature and amounts of the
petitioners’ claims are set forth as
follows: That John E. McFarland and
Irma F. McFarland executed their
promissory notes payable the First
National Bank at Ridgeville in amounts
of $400, $900, $400 and $600 which are
now due and unpaid; that the notes
were executed under the name of the
N. B. Hiatt Co., and are endorsed by
both John E. McFarland and Irma F.
McFarland as makers. The petition
further declares that while the two
were partners, engaged in the mercan-
tile business in Ridgeville, that Irma
I. McFarland, on about July 15, 1930,
sold her interests in the partnership to
John E. McFarland, who assumed all
debts and obligations. On July 29,
1930, John E. McFarland filed a peti-
tion in bankrupttcy in the same court
and the notes were filed as a debt, thus
making it impossible for the petitioner,
the First National Bank of Ridgeville,
to attach the notes to this petition, it
is further alleged.

Indianapolis—A. Cooper Andrews,
president of A. Cooper Andrews, Inc.,
now in receivership, has filed in U. S.
District Court here schedules, with
assets including stock in trade, equip-
ment, debts due‘on open account and
cash in hands of the receiver, Jack
Kahn, Indianapolis attorney, totaling
$10,818. Liabilities are $19,921, repre-
senting unsecured claims of twenty-
eight creditors.

—_> ~~~ _.._
Perfectly Pertinent Question.

Aunt Sidonia, an Alabama negress,
was a great advocate of the rod as a
help in child-raising. As a result of an
unmerciful beating which she gave to
her youngest and “orneriest,” she’ was
brought into court one day by out-
raged neighbors, The judge, after giv-
ing her a severe lecture, asked if she
had anything to say.

“Jes one thing, jedge,” she replied.
“I wants to ax you a question. Was
you ever the parent of a puffeckly
wuthless cullud chile?”

22 2>___ __
A Rattler.

A man who bought a second-hand

flivver took it batck,

“What’s the matter with it?” asked
the seller.

“Well, you see,” said the disgusted
Owner, “every blamed part of it makes
a noise except the horn.”

 

 

 

a Be Modern r

The modern way... Mail
by airplane... Conversations
by telephone .. . Messages
by radio... Mass production
in manufacturing . . . Up-to-
date methods in retail mer-
chandising .... Money in
the bank instead of in the
cracker jar.

| An institution like ours as

executor and trustee under
your will. The prompt and
efficient settling of your
estate. Your property left in
trust with us for your heirs.
Sound investment made for
them by our investment
experts. Regular income paid
to them as you direct us in
your will.

This is the modern way of
leaving your money affairs.
It has the endorsement of
modern business men every-

where who can't afford to

be old-fashioned.

 

 

Consult one of the
Officers in our
Trust Department

 

The MICHIGAN TRUST Co.
Grand Rapids

 

|

 

 

 

| THE FIRST TRUST COMPANY IN MICHIGAN

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4

MICHIGAN TRADESMAN

November 19, 1930

 

MOVEMENTS OF MERCHANTS.

Kalamazoo—The Kalamazoo Baking
Co. has equipped its plant with new
machinery. :

Newport—The Newport State Bank
has increased its capital stock from
$20,000 to $25,000.

Walkerville — Clyde Houghtelling
succeeds F, E. Marsh in the grocery
and meat business.

Detroit—The White Star Refining

Co., 5950 Avery avenue, has changed
its name to the Trenton Oil Co.

Grand Rapids—The West Leonard
Malt Sales, West Leonard street, has
opened a branch store at 363 Leonard
street, N. W.

Traverse City—The Pine Cone Sil-
ver Fox & Fur Farms, has increased its
capital stock from $100,000 to $100,000
common and $20,000 preferred.

Grand Rapids—The Ryskamp Food
Market, 55 Division avenue, has added
a delicatessen department to its meat,
fancy groceries and produce stock.

Detroit — The Rite-Way Markets,
Inc., 1230 Griswold street, has been
incorporated with an authorized cap-
ital stock of $10,000, all subscribed and
paid in in cash.

Berrien Springs—Theodore Frank,
aged 59, proprietor and manager of
hotel Wren for the past nine years,
died Nov. 13, following a stroke of
apoplexy a few hours previous.

Grand Rapids—Modern Home Utili-
ties, Inc., 190 Monroe avenue, has been
incorporated with a capital stock of
5,000 shares at $10 a share, $1,000 being
subscribed and paid in in cash.

Detroit—The Conant Garden Coal &
Ice Co., 17149 Mitchell street, has been
incorporated with a capital stock of
$50,000, $5,000 of which has been sub-
scribed and $2,945 paid in in cash.

Detroit—The Kopman _ Furniture
Co., Inc., 6485 Van Dyke avenue, has
been incorporated with an authorized
capital stock of 1,000 shares at $1 a
share, $250 being subscribed and paid
in.

Detroit—Vendors, Inc., 1422 Ford
building, has been organized to deal in
farm, mineral and industrial by-prod-
ucts, with a capital stock of 100 shares
at $10 a share, $1,000 being subscribed
and paid in in cash.

Grand Rapids—The Pastoor Market,
1024 Leonard street, West, has sold its
stock and store fixtures to Louis De-
Boer and Charles Wiersma, the former
to manage the grocery department and
the latter the meat market.

Detroit—Jacob Birnbaum, 11511
Dexter boulevard, furrier, has merged
the business into a stock company
under the style of Birnbaum’s Fue
Shop, with a capital stock of $10,000,
all subscribed and paid in.

Pontiac—S. Ejidel Bergida, Inc,
women’s ready to wear, has filed bank-
ruptcy papers. Assets are given as
$2,175 and liabilities, $5,609 in sched-
ules filed, including unsecured claims
of $5,425, none of which are listed.

Detroit—The Chisholm Hardware
Co., Inc., 14925 Harper avenue, has

merged its business into a stock com-
pany under the same style with an
authorized capital stock of $5,000, ail
subscribed and paid in in property.
Detroit—The McBryde Boot Shop,

Inc., Fisher building, has merged its
business into a stock company under
the style of McBryde-Gervis, Inc., with
a capital stock of $20,000, $12,500 being
subscribed and paid in in property.

Detroit—The Ace Coal & Ice Co.,
Canfield and Dequindre streets, has
been incorporated to deal in fuel and
ice at wholesale and retail with an
authorized capital stock of $10,000,
$1,000 being subscribed and paid in.

Battle Creek—School Savings, Inc.,
25 McCamly street, has been incor-
porated to install and maintain savings
systems in schools, with an authorized
capital stock of $5,000, all of which
has been subscribed and paid in in
cash.

Detroit—Lodge Motors, Inc., 2730
Union Trust building, has been incor-
porated to deal in and service motors
of every kind with a capital stock of
5,000 shares at $10 a share, $1,000 of
which has been subscribed and paid
in in cash.

Highland Park—An involuntary pe-
tition in bankruptcy has been filed in
U. S. District Court at Detroit against
the Cut Rate Merchandising Co., Inc.,
by Irwin I. Cohn, attorney, represent-
ing Acme Paper Co., $35; Reliable
Cap Co., $99; Meyer Bros. Pant Co.,
$500.

Detroit—An involuntary petition in
bankruptcy has been filed in the U. S.
District Court here against Weisman
& Sons, wholesale notions, by Law-
head & Kenney, attorneys, represent-
ing Brian Bros., $65; Joseph Cohen &
Sons, Inc., $729; Isidor Bernstein, et
al, doing business as Gotham Novelty
Co., $591.

Pontiac—Sale of merchandise for
$1,705 has been confirmed by the U. S.
Court at Detroit in involuntary bank-
ruptcy proceedings against Grays, Inc.
Ralph A. Becker, 1009 Peoples State
Bank building, Pontiac, has been elect-
ed trustee. The Pontiac Daily Press,
with a claim of $1,196, is the only un-
secured creditor with claim of $500 or
more in a list of creditors filed in this
case,

Detroit—Hearing on_ specifications
filed in opposition to confirmation of
25 per cent. composition offer in the
case of Harry and Meyer Holtzman,
trading as Holtzman Bros., and Prince-
ton Hat Stores, has been set for Nov.
20 at 10 a.m. The specifications filed
by the Finsterwald Investment Co. and
other creditors with priority claims, al-
lege that the composition deposit re-
quired to be made under the offer is
inadequate and insufficient since it
contains no allowance for priority
claims. —

Stanton—The Barnum Variety Store,
which recently executed a trust mort-
gage in favor of the Grand Rapids
Credit Men’s Association, has been
adjudicated a bankrupt and its affairs
will be administered through the U. S.
District Court at Grand Rapids. In
a bankruptcy petition filed by Barnum
Variety Store through its proprietor,
Mabel Barnum, of Stanton, liabilities
of $7,926 and assets of $6,200 are listed.
Creditors with claims of $500 or more
include the Stanton Savings Bank,
which holds notes valued at $4,000.

Saginaw—The Schust Co., one of

Saginaw’s leading industrial concerns,
has entered into affliation with the
Loose-Wiles Biscuit Co. through an
exchange of stock on the part of stock-
holders in the Schust concern with the
Loose-Wiles interests, Edward Schust,
president and general manager of the
Schust Co., authorizes this announce-
ment. While the Loose-Wiles Co.
does not acquire a controlling interest
in the Schust Co. at present, it may
do so later, Mr. Schust said. Manage-
ment and policies of the Saginaw con-
cern will be unchanged, but the new
relationship may result in expansion of
the Schust plant, he declared.

Portland—Will C. Stone, who has
been engaged in general trade in this
community the past twenty-five years,
has announced that he will close up
shop and retire the first of the year.
The decision was made when he learn-
ed out-of-town persons were nego-
tiating for the purchase of the Knox
building in which he is located and
that he would be unable to renew his
lease with them should the transfer
take place. Mr. Stone has been on
the business scene in Portland since
1888 when he began clerking for John
A. McClelland. Following an interval
of seven years in Mulliken he returned
during 1905 to go into business for
himself in Portland.

Ishpeming—The Lauerman _ store,
corner of Main and Division streets,
will be closed the first of the year, this
decision having been reached several
days ago by the management. The
district manager states that the other
stores of the company are all in the
Eastern part of the Upper Peninsula,
with the exception of those in Wis-
consin, and that the Ishpeming store
is too far away from the others to per-
mit of efficient operation. All of the
stock in the local store is being of-
fered for sale at this time and it is
intended to close it all out before Jan.
1. The lease of the store has been
taken over by a firm known as “The
Three Winners,” which now operates
six stores in the Western part of the
Upper Peninsula,

Detroit—At the, regular monthly
meeting of the board of directors of
Lee & Cady, held Nov. 17, a cash divi-
dend of onegand one-half per cent. was
declared on the outstanding common
stock, payable December 23, 1930, to
stock of record, December 15. George
E. Kelly, recently elected president of
the corporation, states it is the inten-
tion of the directors to continue the
policy of paying quarterly dividends
if future earnings warrant it. For the
past ten months there has been an
increase of approximately 10 per cent.
in the sales tonnage, with a reduction
in cash value of sales of 4 per cent.
Since values generally have declined,
the directors. consider the present
showing a very satisfactory one and
the outlook for the future promising.

Detroit—Specifications in opposition
to confirmatino of composition offer
of 20 per cent. in the case of Koblin
Bros., retail dry goods, have been filed
by Frank Kenney, attorney for Car-
son, Pirie, Scott & Co., Chicago. The
specifications allege that the confirma-
tion is not for the best interests of

creditors on the grounds that assets
belonging to debtor firm, properly han-
dled and administered, will pay con-
siderably larger dividend to creditors.
It is further alleged that the debtors
have been guilty of acts which would
be bar to their discharge, in that they
committed acts punishable by impris-
onment by having made false oath in
relation to composition proceedings
contrary to Section 29 (B-2) of Bank-
ruptcy Act. It is particularly averred
in this connection that the debtors
have paid or promised to pay certain
creditors larger percentage of amounts
than were due at date of bankruptcy,
or that would be required under com-
position after filing in the composition
proceedings an affidavit provided and
required setting forth and alleging that
they have not directly or indirectly
paid or promised any consideration to
any creditors or persons, except as set
forth in composition. The specifications
also allege that the debtors have fail-
ed to explain satisfactorily losses of
assets and deficiency of assets to meet
liabilities, principally losses of $81,736
from Jan. 1, 1929, to date of bankrupt-
cy, and deficit of $28,336, according to
their books and records July 31, 1930.

 

Manufacturing Matters.

Detroit—The Concrete Co.,
Book Tower, has incorporated
with an authorized capital stock of
$50,000, $22,500 of which has been
subscribed and $18,500 paid in.

Croswell—The Croswell Milling Co.
has merged its business into a stock
company under the same style with
an authorized capital stock of $11,000,
all subscribed and paid in in cash.

Detroit—The Casmirite Brick & In-
sulation Co., 800 Penobscot building,
has been incorporated with a capital
stock of 2,000 shares at $1 a share,
$1,600 of which has been subscribed
and paid in.

Detroit — The Jiffy Electric Water
Heater Co., 842 Maxlow avenue, has
merged its business into a stock com-
pany under the style of the Jiffy Elec-
tric Co., with a capital stock of $25,000,
$8,000. of which has been subscribed
and paid in in property.

Form
been

Detroit — The Salter Corporation,
1712 West Jefferson avenue, has been
incorporated to manufacture and seil
machinery, tools, boxes and cartons
with an authorized capital stock of
1,000 shares at $100 a share, $50,000
being subscribed and paid in.

Lansing—The Milbourn Manufac-
turing Co., has brought out this year
a new unit refrigerator which is made
exclusively for hospitals. The com-
pany makes a specialty of refrigeration
units which may be iced or equipped
with electric refrigeration apparatus.
Nearly all products of the company are
built to measure. The company has
just delivered and installed a new food
preservation unit to the new commun-
ity hospital at St. Johns. Delivery
and installation were made this week.
This unit is one of the types made
by the Melbourn Co. especially for
hospitals. An increase in the com-
pany’s business is noted this month
and October made a good showing.

Ad

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November 19, 1930

MICHIGAN TRADESMAN

5

 

Essential Features of the Grocery
Staples.

Sugar—Jobbers ‘hold cane granulated
at 5.40 and beet granulated at 5.20c.

Tea—The market for the week thas
shown considerable activity. Buyers
are now anticipating their wants, owing
to the increased 1irmness in many lines.
Indias and Ceylons continue firm and
show slight advances in primary mar-
kets, especially on conimon grades. ‘The
statistical position of most lines of tea
is strong.

Coffee—The market for Rio and
Santos coffee, green and in a large way
has had a very dull and sluggish week.
Futures are off several points. Actual
Rio and Santos coffee, green and in a
large way, is also gradually easing off,
probably Yc lower than a week ago.
As a matter of fact, there is nothing to
keep it up now that the Brazilian gov-
ernment has settled, and therefore de-
clines may be expected. Milds show
no change for the week. Jobbing mar-
ket on roasted coffee is naturally weak-
er in sympathy with green but there
has been no general movement since
the last report,

Canned Vegetables—Peas and corn,
although weak in some spots, have
maintained a much greater degree of
strength. The movement of dower
grades from Wisconsin continues in
good volume and canners there appear
to be in a much better financial posi-
tion than the peninsula tomato packers,
True, some peas ‘have been offered at
prices considerably under opening quo-
tations, but they were confined to
small lots for the most part. Any
weakness at present appears limited
to standard No. 3 and No. 4 sieve
Alaskas, of which there is a consider-
able surplus. Little change thas oc-
curred in corn, There were a few of-
ferings of choice Crosby last week at
$1.05 at the Maine factory, but on the
whole Crosby jis very scarce and most
packers have withdrawn on it entirely.
Yellow Bantam can still be had at bar-
gain prices among the smaller canners,
but the buyer must watch for off grade
goods on most of these offers. No
change ‘has occurred in Western corn.

Dried Fruits—Oregon prunes are
not moving very rapidly, as growers
have held for higher prices, due to the
fact that they had an unusually light
yield this year. But with present
commodity levels as they are, packers
are declining to meet the prices asked.
Apricots, peaches and raisins are in
strong position and from present in-
dications a clean-up of available stocks
is likely before the new crop comes in.
High grade apricots are not adequate
for the needs of the season. ‘Peaches
are selling freely because of early low
prices. Raisins are likely to continue
firm, as independent tonnage is about
depleted, and packers, small and large,
may soon be obliged to depend on the
raisin pool for their supplies. This
would insure the raisin market from
any further weakness. Bleached rai-
sins are in very short supply, for
growers sold ithem naturally because
of ‘what they believed an inadequate
differential between the plain and
bleached types. Apples are similar to
peaches in that they have advanced
materially from their low point. Quar-
ters are in very short supply at primary
points, but sliced apples are fairly

plentiful.
pected.

Canned Fish—Canned salmon _bar-
gains have been offered here in many
varieties until it is hard to tell just
what prices are or how mutch the dif-
ferential is between the lower and high-
er priced goods. Northwest packers
have reported a inore seasonal move-
ment of cheaper salmon, but the high-
er grades have proved to be a burden
on most if not all of them and weaker
factors have made many offers below
recent levels to move their goods.

Salt Fish—The holders of Norway
and Irish mackerel have in some cases
reduced prices since the last report.
The demand for mackerel is pretty
good owing to comparatively light
stocks. The world’s production of
mackerel is decidedly under last year.
In spite of that a decline in foreign
mackerel for the week amounts in some
cases to as much as $2 per barrel.

Beans and Peas—Demand for dried
beans is almost unprecedentedly dull
and weak. The weakest items are mar-
rows and red and white kidneys. Pea
beans and California limas are perhaps
a little less weak than the others.
Blackeye peas are also lower for the
week.

Cheese—Cheese has had a quiet week
with everything steady. Offerings are
rather light,

Nuts—California walnuts have scld
freely, and new shipments are not long
here before they are taken up by dis-
tributors. Quotations have proved to
be favorable from the start, and com-
ing on a bare market all distributors
lost no time in covering their require-
ments. Supplies of domestic nuts have
not piled up at any point lhere, as or-
ders were accompanied with requests
for immediate shipment, showing that
the nuts were fast going into retail and
consuming channels. As for foreign
nuts, there is not much change in the
situation that has persisted for some
time past. Spanish almond _ shellers
remain adamant on prices, even in the
fact of a rising peseta, while French
walnut shellers show little interest in
the American market, and their prices
are tending toward increased firmness.
Italian interests have marked up quo-
tations in sympathy with the situation
in Spain, while Turkish ‘filbert shellers
apparently are fast disposing of their
comparatively light crop in Continental
markets. Brazils are still held here in
fair supply for most varieties.

Pickles—Trading in pickles remains
the same for the week, with some in-
crease in the demand for dills of 800,
1,200 and 1,800 count. Dills of ithe
larger sizes continue to grade out in
relatively small percentages from the
late crop. An improvement in demand
is expected to develop soon, with the
coming of the cooler weather.

Sauerkraut—Sauerkraut continues to
be weak and is being offered by state
packers at prices considerably under
those prevailing a few weeks ago.
Some factors are holding for $9 for 45
gallon barrels at the factory, but it has

No advance in prices is ex-

been delivered here at that price, and ;

even for less. Packers have now cur-
tailed production in an effort to remedy
the situation, The unusually large late
cabbage crop and present market con-
ditions are the chief causes of the t-
uation, —

Review of the Produce Market.

Apples—Current quotations are as
follows:

Spies, A Grade 0 $2.25
Spies, Commercal 2 1.50
Baldwins, A Grade 2.00
Baldwins, Commercial __________ 1.25
Melntosh; A Grade =. 2.25
McIntosh, Commercial __________ 1.50
Snows, A Grade 922), 2.25
Snows, Commercial ____________ 1.25
Waoners, A Grade 2 1.50
Wagners, Commercial _______ | 1.00
Wealthy, A Gradé: = 2 ss 1.50
Wealthy, Commercial __.______. 1.10
Maiden Blush, A Grade ________ 1.25
Maiden Blush, C Grade ________ 75
Batanga, A Grade 2) 2c, 75
Banana, © Grade 2 4s £25
Delicious, A Grade 2.50
Belicious: © Grade: 175
N. W.:Greenings, A Grade _____ 1.50
N. W. Greenings, € Grade _____ 1.00
KR. I. Greenings, A Grade | 2.50
R. L. Greenings, € Grade ._____ 1.50
Grimes Golden, A Grade ________ 2.00
Grimes Golden, € Grade |. = 1.00
Hubbardstons, A Grade ________ 2.00
Hubbardstons, C Grade ________ 1-25
Jonathans, A Grade 0. 2:25
Jonathans, Commercial ________ £25
Kings; A) Grade 22 2.25
Shiawassee, A Grade _____..._ 2.00
Shiawassee, C Grade__ ______ 125
Talman Sweets, A Grade ________ 2.00
Talman Sweets, Commercial ____ 1.25

Wolf Rivers, 3 in. up, Bakers __ 1.50
Wolf Riv., 3 in. up, Bakers, C Gr. 1.00

Pippins, 20-0z., 3% in. min, ____ 1.75
Pippins, 20-oz. 3% in. min, ____ 1.25

Cooking Apples, all varieties ____ 50

Butter—The market is unchanged
from a week ago. Jobbers hold 1 tb.
plain wrapped prints at 36c and 65 lb.
tubs at 35c for extras and 34c for firsts.

Cabbage—75c per bu.

Carrots—85c per bu.

Cauliflower—$2 iper crate of 12 to 16
home grown.

Celery—40@60c per bunch for home
grown.

Cocoanuts—80c per doz. or $6 per
bag.

Cranberries—Late Howes, $4 per 4
bbl.

Cucumbers—No, 1 thot house, $1.75
per doz.

Grapefruit—Extra fancy sells as fol-

lows:

64 ee $4.25
ee 4.25
70 ee 4.25
SO 4.25
90] ee 3.25
Choice is held as follows
Oe $3.75
Oi Soe Cee ee 3.50
Ce 3.50
S00 ee 325
Ge 275

Dried Beans—Michigan jobbers are
quoting as follows:

Ct Vea Beane. $5.65
ight Red Kidney. 7.15
Dark Red Kidney __.__. 7.25

Eggs—The story of this week’s mar-
ket is the story of continued scarcity

" of fine fresh eggs. There is a constant

demand for them which takes all that
come in at full prices. There has been
no material change since the last re-
port. Storage eggs are in evidence to
some extent, but it is a buyer’s market.

Logal jobbers pay 37c for choice, 35c
for general run and 28c for pullet eggs.
Cold storage operators offer their sup-
plies on the following basis:

Xe candied mm cartons. 29c
Dex candied 2 28. 27c
De candied: 223 2 Z2e
Cheeks 2222 20c

Grapes—$1.75 for Calif. Emperors in
30 Ib. lugs.

Green Onions—60c for ‘Shalots.

Honey Dew Melons—$2.25 for Jum-
bos and $2 for Flats.

Lettuce—In good demand on the
following basis:
Imperial Valley, 4s, per crate ____$5.00
Imperial Valley, 5s, per crate ____ 5.00
Hot house leaf, per th. 75c

Lemons—To-day’s quotations are as
follows:

300 Sankist) 549352 $7.00
S00 Suikist (2) 7.00
SO Red Ball 29.28 6.00
S00 Ried Ball) ol oa 6.00

Limes—$1.75 per box.
Oranges—Fancy Sunkist California
Navels are now sold as follows:

6 “$8.00
MO 8.00
M6 8.00
MW 7.50
WAG 7.50
Be 5.50
ee
Me 4.25

Floridas extra fancy are held as fol-
lows:

1266 $5.25
PSO) i 5of5
WG a 5.25
2000 eee 5.00
216 4.25
oe) 2 a ee ee 4.50
258 2 4.50
Jet ee oe 525

Choice are 25c¢ per ‘box less.

Onions—Spanish from Spain, $2.7
per crate; home grown yellow in 100
Ib. sacks, 90c.

Parsley—50c per doz. bunches,

Pears—Niefers, 75c@$1.25.

Peppers—Green, 50c
California.

Pickling Stock—White onions, $1.25
per box.

Potatoes—Home grown, $1.10 per
bu.; Wisconsin, $2.25 per 100 Ib. sack:
Idaho, $2.50 per 100 Ib. sack: 90c per
Z2y tb. sack.

Poultry—Wilson & Company pay as
follows:

on

per doz. for

Eleavy fowls 17c
bight fowls 2 13c
Deths 14c
Cesena 12c
GENS 18c

Quinces—Home grown, $3.50 per bu.
Radishes—25ce per doz. bunches of
hot house grown,

Spinach—$1.50 per bu.

Squash—Hubbard, $3 per 100 ths.

Sweet Potatoes—Indiana, $2.75 per
bu.

Tomatoes—90c for 6 Jb. container,
hot house.

Turnips—$1.25 per bu. for new.

Veal Calves — Wilson & Company
pay as follows:
itiey 13c
Gog lle
MeGig 9c
Weer oo 8c

———_2~~___
Success is a matter of personal at-

tainment, not of financial ‘prominence.

 

eee ere neeaienar eed eae ee

 

WORTH WHILE TALKS

 

By Several Worth While Men of
Prominence.

Supreme Counselor’s night held by
Cadillac Council, 143 U. C. T., on Nov.
7, and the subsequent barbecue and
rally were among the major affairs of
their kind ever held by the U. C. T.
organization in Detroit. Candidates
from other state councils were initiated
with those of the local council which
boasts of one of the finest U. C. T.
degree teams in the country. Initiatory
work was carried out in Fort Wayne
Pythian Temple building and was fol-
lowed by a banquet in the Masonic
Temple.

‘Michael Howarn, Past Counselor of
Michigan, acted as toastmaster at the
banquet. Guests of honor included
Archie McFarlane, of Waterloo, Iowa,
Supreme Counselor of the United Com-
mercial Travelers of America and
Lieutenant Governor of Iowa, and
Daniel J. Riordan, Grand Counselor of
Michigan. Members of Detroit Coun-
cil, No. 9, and many others promineut
in U. C. T. circles in Michigan were
in attendance.

Saturday, ‘Nov. 8, wound up the two
day rally with a barbecue and enter-
tainment at the U. C. T. golf club near
Brighton.

Danie] J. Riordan’s address was as
follows:

In merchandising goods, in years
gone by it was mighty easy to go out
and sell goods. Te-day you hawe to
go out and call upon the customer,
then you have to go out to collect his
bills for him and then you have to go
back and collect the bills from him.
The U. C. T.s of Michigan and every
other state do not take enough interest
in the affairs in the community in
which they live. The traveling man
is willing to do his job for the firm he
represents and for the customer he
calls on and he does not take an active
part in community affairs. Gentlemen,
I want to tell you that we are sitting
upon a volcano with all these men
throughout the world out of work, with
your farmer dissatisfied, you have got
to use your best judgment and do not
fail to co-operate with what we call
the working man. The rich man can
take care of himself, but let us help
the unfortunate with any advice and
assistance we can give.

Address by Edw. H. Williams, mem-
ber of the Detroit School Board:

The Mayor has made his first mis-
take in not being able to be with us
to-night and sending Ed. Williams
here to pinch-hit for him. I received
the note at my residence this afternoon
to come here and substitute for his
honor, the Mayor, who found it im-
possible to be here in person. He
asked me to come to express to each
and every one of you his regrets in not
being able to be here this evening. Had
he known that Horatio S. Earle was
to be here, he would have called upon
him to pinch-hit instead of myself. I
heard H. S. Earle make a speech at
the Exchange Club a few weeks ago
and I wish you would have him repeat
that here this evening. In welcoming
you delegates from the various parts
of Michigan, it is not necessary to give
you the welcome key to Detroit be-
cause that key is on the outside of the
door at all times. We are very glad
indeed to have this gathering here to-
night and his honor, the Mayor, has
been very anxious to bring these
groups here to this city.

Many of these things he has done
will help to alleviate the unemployed
conditions in the city of Detroit. In
the next few days you people who are
residents of the city will be called up-

 

ea en gone are ae era ora ee

 

MICHIGAN TRADESMAN

on and left a circular with reference
to the unemployed condition and we
ask everyone of you to get behind this
in order that you may find odd jobs.
The story is simply this, that we are
going to find jobs for 50,000 men in

the city of Detroit, to the extent that-

they may be employed during the win-
ter months. You are asked to get in
touch with the Mayor’s Unemployment
Committee in order that we may get
this into operation. I may say, in con-
clusion, that I trust at some future
date the Mayor may have the oppor-
tunity of accepting on his part and that
nothing will stand in his road in him
being here in person. I thank you.

Address by Mr. L. V. Pilkington, of
Grand Rapids:

You have a treat before you this
evening without listening to anything
from myself. I have only one regret
this evening and that is that I am not
twins so that I may enjoy this visit
doubly. I want to thank you, Mr.
Toastmaster, for this introduction and
I am sure that Cadillac Council, as
well as myself, appreciate this won-
derful visit and the courtesy to attend.
Also, I want to assure each and every
counselor here to-night that you are
always welcome to attend Grand
Rapids division. That goes for you
also, Brother McFarlane.

By Archie W. McFarlane, Supreme
Counselor, U. C. T.:

I am always glad when the toast-
master or those who are introducing
me finish their remarks. One day last
winter I was speaking before a large
gathering, 4,000 or 5,000, and I was
introduced by an old friend by the
name of Mr. O’Day. He said some
very kind remarks about me and I
thought I amounted to something, I
was standing away up on the pedestal,
but he finished by saying, “Before you
stands the greatest lieutenant-governor
that money can buy.’ Well, I got
even with him. You know I am a
Scotchman by birth and I don’t like to
have them tell stories on the Scotch.
O’Day said, “Archie, I just heard the
last Scotch joke,” and I said, “Thank
God.” I said, “Did you hear that one
about the Scotchman who rented a
horse to go riding and asked how
much it would cost. The livery pro-
prietor told him that depended on how
long he wanted it. Well, said the
Scotchman, I want the longest one
you got as there are four of us going
to ride him.”

You know it is a pleasure for me to
be here to-night. You can see that I
am enjoying myself immensely. I am
among my friends. We’ve got to be
feeling happy, continue so, that we can
get back into the meat of the organ-
ization we belong to. You know, be-
ing Supreme Counselor of the U. C. T.
is a great honor. I appreciate that
honor, I appreciate the privilege of be-
ing here this evening among you from
various parts of the State of Michigan,
gathered in the city of Detroit, a won-
derful community. Of course, you
know I come from the best State in
the Union. There is no question about
that. Detroit ought to be the_ best
city, but I come from the best state.
It excells in so many things that I
would be ashamed to stand here and
tell you, as I want you to love Michi-
gan when I leave here to-night. We
produced $1,169,000,000 worth of agri-
cultural products last year. Why don’t
I live in the best state in the Union?
But, anyway, I appreciate being here
with you to-night. You know we are
advertisers of the U. C. T.. - We ad-
vertise right. You know I have in
mind a story of a little kid who had
a kitten to sell. He asked a lady one
day, “Do vou want to buy a toot little
titten?” The lady didn’t seem to under-
stand what the little kid was saying
and asked him what he had said. He re-
peated, “Do you want to buy a toot
little titten?” Still she couldn’t under-
stand him, “Well,” he said, “do you

  

want to buy a d--d good cat?’ He
didn’t advertise right the first time.

Now here you are the highest sal-
aried professional men on the face of
the globe. You are an asset to any
community where you reside. You
commercial salesmen of to-day are
dealing in commerce. You are the best
advertisement, you are the best sales-
men, if you please, of any community.
That’s why you draw the salaries you
do. You are independent. You are
home-loving. :

We have another meeting after this.
That reminds me of a little kid who
learned to swear. His mother tried
to break him of it and she.told him
that the next time he swore, she would
give him a good licking. Well, the
kid was invited to a party and was
told by his mother that he could go if
he would promise not to swear. He
went to the party. ‘Shortly after, his
mother looked out of the window and
saw her boy coming home. She
thought he was being sent home for
swearing and was about to lick him
when she said, “Were you sent home
for swearing?” He replied, “Hell, no,
mother, the damned fool party ain’t
until to-morrow.”

Well, we are gathered here to-night
in a great territory, tradesmen, build-
ers, the life of a community, the life
of a territory, the life of a Nation, all
home-loving within ourselves. The
happy family is the family that is in
love with itself. We are the father
and the mother and the children lov-
ing each other. We are neighbors,
loving neighbors, competitor loving
competitor. That is happiness in the
community, love within itself. The U.

T. is built upon a cornerstone of
love. Love thy neighbor as thyself.
Just those four letters love are part
of our work. In our work we teach
charity and charity means love and this
organization is founded on it. I en-
joy being a member of this organiza-
tion. JI am protecting our family. If
anything happens to me I know, with-
out a question of doubt, that my fam-
ily is protected. It is the love of my
family which induced me to become a
member. U. C. T. stands for Unity.
Charity and Temperance, but also it
stands for—Unity meaning one; Com-
mercial—dealing in commerce of the
community and travelers means trav-
eling from place to place. You are the
greatest asset there is to any com-
munity. You are successful or you
wouldn’t be a salesman and you are
optimistic or you wouldn’t be a suc-
cess. You have got to be an optimist
with a determination in your mind
that everything isn’t wrong, that we
are living in a change of mode, change
of life, change of conditions and with
that thought in view, the U. C. T.
adopted the slogan of Team Work in
Business. If there is any time we
need it, it is the present time. You
know this country was built up and is
the greatest commercial country in the
world and the order of U. C. T. is
trying to unite for teamwork, including
the manufacturer. the wholesaler, the
retailer, cemented between by the com-
mercial salesmen teaching them how to
do business at a profit. Every person
that has an article for sale, or informa-
tion to be given is entitled to a profit
upon that article or upon that informa-
tion. That is what we are trying to
do. We are trying to cement a closer
relationship between manufacturer,
wholesaler and retailer. This country
was builded upon the individual touch-
es of the retail dealer. It is going to
continue to be builded upon that same
plan. We have not gone into the facts,
but we sent out a questionnaire to all
of our members and we found that one
dealer was handling 20,000 articles and
he was losing on 8,000 of them. We
told him of the mistake he was mak-
ing and the next year he cut out the
8,000 he was losing on and in place,
sh®wed a profit of 29 per cent. over
and above the year before that. We
can’t expect to get the cost of material

‘automobiles last year.

November 19, 1930

down to the cost of manufacturing.
Forty-five billion dollars of retail ar-
ticles were sold last year. With a
saving of ten per cent. in cost of dis-
tribution we have four and one-half
billion more to spend.

The U. C. T. have gone into this
with that idea in view of teaching the
retail dealer and the wholesale dealer
of the loss entailed in faulty distribu-
tion. I came a long way to talk to
you, but I have enjoyed it very much.
I don’t want to seem to be doing all
the talking, but your attention has been
so fine I appreciate it. I appreciate
the invitation to come to Michigan.
Every individual wholesaler, every in-
dividual manufacturer, every individual
that is entitled tc be a member of an

. organization of this kind should apply

for membership. It is a privilege. It
is made up of the greatest class of
men that there is, 120,000 over the U.
S. and Canada.

Iowa bought more automobiles last
year than Chicago, Illinois, or New
York City. We bought 108,931 new
But the month
of February this year over February
last year sales dropped 22 per cent. in
the U. S., but Iowa bought 11 per cent.
more cars than in February last year.

In conclusion I want to thank you
very much. I have enjoyed being here
and I hope I have left an impression
with you what a U. C. T. salesman
means. Ladies, this organization is for
vou. It is instilling love in the family.
It is teaching the neighbors to love
each other. It is teaching us to be
better citizens in the community in
which we live. I am proud to say I
am a member of the U. C. T. and I
thank you.

Address by Mayor Frank Murphy:

I don’t like these stories about large
families, nor the ones about the mar-
riage ceremonies. I came here to-
night, my dear friends, when I learned
that this was a meeting of my old
friends of Cadillac Council and then I
became anxious to renew the friend-
ship of so many of you dear good
friends over so many years and I ar-
ranged to come here to visit for a few
minutes. I appreciate your kindness
to me for so many years and the very
pleasant associations we have always
had. 1 don’t believe that any one
group in this city in the last few years
have treated me so generously. It was
a pleasure to hear your distinguished
guest this evening. [I wish he had
talked on another hour. He touched
upon a subject which suggests to me
a thought. I speak of the love and
understanding and family relations
such as this and I want to say that
something unusual has happened in our
great city. More recently things have
been confided to the people and they
appreciate this. And so the problem
of our jobless people of the great
number of people of our city without
work has become the problem of each
man and woman. It is the great in-
surance for progress, the concern of
all the people about their fellowman.

Human nature is in their way and
if nothing but independence and selfish-
ness stands in their way they simply
can’t work during the winter that is
creeping upon us. Home life has be-
come one of our first concerns. Think-
ing of the heat, light and gas to be
shut off. How about it if one rents
a house, rents it when he has an in-
come and then falls in with the army
of the jobless? How about him and
his wife and his children? What is
to become of them? Are we to just
let it be or are we going to go to the
limit to do what we can to help find
jobs? The program that we outlined
has been largely followed in the city
of Detroit and Detroit will be the first
to lift her head proudly in their pride.
We will interpret it in a broad sense,
we mean to shield the men and wo-
men from the trials and suffering caus-
ed by circumstances over which they
have no control. So my dear friends,
in saying hello to you, in telling you

 

$e ——___

 

 

 

a
: i

 

 

 

 

November 19, 1930

MICHIGAN TRADESMAN

7

 

how happy I am to be with you for
a few minutes, I want to say that no
one of us can stand alone, that the
matter of our liberty of conscience can
be preserved to al of us. It is just one
great family, one for all and all for one.
Everybody in each part of our city is
affected by it. This is and must con-
tinue to be our first step.

Thank you for asking me here and
I trust I shall always have the warm
friendship of this organization in the
future as in the past.

Address by Horatio (Good Roads)
S. Earle:

I have but a little time, I never did
have much, I was born in five minutes.
The toastmaster mentioned my name.
I was introduced over at Kalamazoo
at one time when I went over with a
bunch of Detroiters without my name
being mentioned. I told those people
at that banquet, between the rest of
them and me, that I looked crooked.
Well, I had to be homelv. My father
was too poor to present my mother
with a Christmas present. He was no
richer January 1, so he made her no
present at New Years. At 5 o'clock
on the 14th of February I arrived in
five minutes and my mother named it
Horatio 'S. Earle. I have heard a
good deal about Iowa, but when I
went there twenty-five years ago you
had to go on the train and couldn’t go
by automobile. Mr. Lieut. Governor
of Iowa, I have the privilege and honor
of having built the first concrete road
in your state and they said the road
wouldn’t last a year.

The best monument that I have
doesn’t stick up and there is no ad-
vertising on it. The horses appreciate
it and,some of those jackasses that
fought against it appreciate it to-day.

Well, men, I want to be personal for
a minute or two. Forty-one years ago
last January I arrived in the city of
Detroit, boarded at the Griswold
House with 75c left in my pocket. To-
day I am President and largest stock-

holder of the North Wayne Tool Co.,
President of the Genesse Gravel Co:,
and the Earle Equipment Co.

You are missionaries. You are one
bunch of the American missionaries
who are trying to help in this cause of
depression. Am I helping? I am
President of the North ‘Wayne Tool
Co. and not a wage has been cut. I
was in the second largest “hardware
concern’s office of the world to-day.
I was notified that the president want-
ed to see me. Mr. Earle, he said,
please put in writing what you have
said to me to-day and I did and he
sent 250 copies of that letter to 250
of the leading wholesale concerns and
yourself in Iowa, Governor, got them.
Who is to blame? Big business? Big
business is holding the money. A wo-
man went into the bank to draw $90
from the cashier. He asked what she
intended using the money for and she
replied that it was to buy a radio. She
said she could get a $150 radio for $90.
“Don’t spend it,” said the cashier,
“leave it here.” He killed a sale that
would have meant employment for
men to build a radio to replace in stock
the one sold.

I am a salesman to-day and I em-
ploy fourteen. If that fourteen sell as
much to-day as I do, I am willing to
pay their salary. If they lose a cus-
tomer, I go out to see him.

I want to give you a little illustra-
tion. Do you want to be blue or
would you rather be green? «You
know God built the sky blue and never
put a thing into it since the time you
and I were born. If you remain green
you can grow, but when you get ripe
you go to seed and they blanche you.
Now remain green and don’t be an
optimist and don’t be a pessimist. I
would rather have two pessimists
around me than one optimist.

To give you an illustration, I will
take you to the Bay of Fundy, which
has the densest fogs tobe found any-
where in the world. We started out

from St. Johns with bright sunshine.
Suddenly, in the twinkling of an eye,
we were in total darkness; the lights
were turned on; you could see the
lights but if you wished to see your
hand it was necessary to hold it be-

‘tween your eyes and the light.

There were aptimists on board who
said there was nothing to fear and
pessimists who were sure that we
would go to the bottom. But there
was also an “Actomist” captain with
a chart and an “Actomist” pilot with
a direction compass steering the ship
by an Actomist’s” chart and with an
“Actomist” crew brought the ship
safely through the dense fog into the
bright sunlight.

What we need now is not pessimists
nor optimists, but ‘‘Actomists” to
bring the Good Ship Commerce
through the fog imto the bright sun-
light of prosperity.

In Business in Same Location Eighty
Years,

The firm of Longwell Bros., dealers
in drugs, groceries, wall paper and
paints is celebrating the eightieth anni-
versary of the starting of their busi-
ness here in Paw Paw and the present
store stands very nearly where -it has
stood during all these years.

The business was started by the late
George W. Longwell, father of the
present owner, George W. Longwell,
Jr., who conducted it alone for a while,
later taking into partnership for a few
years, his brother, the late J. M. Long-
well, later well known as the proprietor
of the Dyckman House.

The partnership continued for a
period of years, when the first owner
took over the business and his brother
took charge of the hotel.

Fifty years ago, Mr. Longwell took

his son, George, into business with
him and a little later, after the other
two sons, the late Harry Longwell
and Edgar B. Longwell had returned
from college, they too, were associated
somewhat with their father and broth-
er, Harry Longwell particularly being
associated until his death in 1894.

During all these years, George Long-
well, Jr., has continued to transact
business in this store daily, having seen
a great many changes in the business
of the community.

Mr. Longwell’s son, J. Turner Long-
well is at present associated with his
father in the conduct of this business,
which for all these eighty years has
been one of the substantial enterprises
of Paw Paw.

The west window of the store is
decorated in commemoration of the
eighty years of service, with the pic-
tures of the former members and sev-
eral. photographs showing the old
buildings which were burned in 1888
when almost the entire business block
on the north side of that block on
Main street was consumed by fire.

Main street of Paw Paw would seem
strange indeed, without the name of
Longwell Bros. over this store and,
with the citizens of Paw Paw, the
Courier-Northerner extends congratu-
lations to Mr. Longwell and his son
in the present year of anniversary.—
Paw Paw Courier-Northerner,

—_———__-> 2...

A job well done makes some man,

somewhere, happy.
—_++2___

The way to make hard work easy is

to work hard.

 

 

 

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It 1s

 

 

 

 

WHAT WILL SLUMP YIELD?

Out of the depression of 1920-21
came certain developments which have
featured business operations since then,
and the question is now asked what
the present reaction may offer. Hand-
to-mouth buying and the expansion of
mass distribution were the two chief
offerings of the former setback. At
present not a little is heard of the
probabilities of promoting mass con-
sumption.

The latter is a rather general term,
and it is to be more or less assumed
that if there is mass production and
distribution there must be what
amounts to mass consumption. The
generalizing, however, may be accept-
ed as meaning that steps are being
taken to improve consumer buying
power and to conserve it in times of
emergency.

The two main lines of development
now indicated consist of holding up
wage levels as widely as possible and
of providing some new means of
financing purchasing power during
business crises. Both are making
more progress than is commonly rec-
ognized in circumstances so close to
the emergency. The movement to
maintain wages has universal support,
and such means as unemployment in-
surance and public construction work
are suggested as balance wheels for
buying power in times of industrial
recession.

Moreover, there is practically a revo-
lution in thought teking place in in-
dustrial management with respect to
wages and working schedules. One of
the large manufacturers of the coun-
try and one of the conservative maga-
zines unite in putting the message be-
fore the country that the companies
which do not pay fair wages and
stabilize employment are parasites liv-
ing off the prosperity generated by
those which do. Perhaps the time is
approaching when the growing group
of managements which really promote
the country’s progress may join with
distributors having the same ideas and
principles in a claim for public support
from all those who are benefited by
such enlightened methods,

 

NEW NATURE FAKING.

Ever since the days of Herodotus
or earlier there have been examples in
literature of nature faking. One of the
earliest and most entertaining books
in the English language is the account
of Sir John Mandeville’s travels; but
though this is written in apparent
good faith and with a deal of artistic
verisimilitude, it includes a variety of
monstrous beasts and strange peoples
which have never been encountered by
any other explorer. Pioneer travelers
in far countries have rather commonly
adorned their tale with prodigies, and
the imaginations of naturalists have
frequently filled the gaps in their ex-
perience. Some legends in natural his-
tory, including those concerning mer-
maids, sea serpents and “Jersey devils,”
have outlasted all investigation and
denial.

But these are comparatively inno-
cent deceptions, the principal purpose
of which has *been public entertain-

 

MICHIGAN TRADESMAN

ment. Their authors have been forgiven
and forgotten. Public opinion frowns
more seriously on deliberate deceits
by which the inventor has duped his
audiences for profit or misled them
seriously concerning important facts.
Now there are rumors of a new sort of
nature faking which is definitely dan-
gerous, since it passes under the guise
of education and makes school chil-
dren its principal victims.

A formidable group of authorities
has seriously questioned the authen-
ticity of a certain film about Africa.
The skeptics include the Better Busi-
ness Bureau of New York, the Amer-
ican Society of Mammalogists and ap-
parently the Will Hays organization,
which banned it from the chain of
theaters of the Nation. The charges
are that the African gorilla is grossly
maligned in the film, that some of the
principal monkeys in the cast were
actually men in masks and skins and
that many of the jungle scenes were
“shot” in Hollywood,

The producers deny these accusa-
tions. But the case will serve to illus-
trate a dangerous possibility of mo-
tion pictures. Outside the field of pure
entertainment we are disposed to be-
lieve the testimony of our eyes and to
credit the legend that the camera can-
not lie. The so-called “educational
film” carries authority, particularly
with young and uncritical audiences.
They see and, therefore, they believe.

It is just as well that some one is
awake to the dangers of faked films,
including those responsible for the
good name of a great industry. The
prospect of manufactured natural his-
tory—or any other sort of history—
is rather terrifying. The genuine screen
story of travel in strange places and
amid strange creatures is fascinating
and instructive. But it will become
difficult to enjoy it if unprincipled
producers are able to sell even an
occasional fake to the patient public.

 

FOLLOWING THE DECLINE.

Various views are held concerning
retail price adjustments to the new
low levels. On one hand, it was
charged during the week that retail
prices have not followed wholesale
prices entirely in decline, and on the
other, a survey made by a New York
business association determined that
the decrease in commodity prices has
been largely passed along to the con-
sumer.

Other studies have indicated that
after a slow start in following the
wholesale declines, many stores quick-
ly adjusted their values in a number
of articles. Here and there, hcwever,
discrepancies are found in the extent
of the reductions. Thus, women’s ap-
parel has seen some marked slashing,
while men’s wear and shoes have not
dropped quite so far. In the home
furnishing lines, the appearance from
a price angle is spotty, involving as it
has the determined effort of the floor
covering producers to hold up quota-
tions,

The readjustment in retail prices got
under way noticeably last June when
the mail order houses and a leading
chain announced reductions which

' 1929 figure.

based prices on lower replacement
costs. Quite a few stores followed
their exan.ples, although there was
still a tendenccy among many concerns
to discount price developments and to
meet the issue by offering to provide
better qualities for the same prices.
Some of this tendency still remains,
although its advocates have become
much less numerous. There is also
a sprinkling of stores which hope that
the holiday shopping spirit will cover
their price shortcomings. The con-
cerns that have made best headway in
this crisis, however, have been those
that took their price cuts quickly and
stocked new and adequate lines of mer-
chandise at the lower levels. They
expect keen bargaining even through
the Christmas shopping period and
their theory is likely to prove correct.

 

SENTIMENT IMPROVES.

While the steps taken reduce legis-
lative uncertainty combined with the
rally in the stock market and the func-
tioning of unemployment relief on a
more effective scale served to hearten
business sentiment during the week,
actual developments of a favorable na-
ture were otherwise scarce. The agree-
ment reached to curtail copper output
might be put down as _ constructive
only that the legal aspect of the un-
dertaking is still confused and, of
course, the artificial character given
the market remains pretty much the
same as when prices were fixed
through the export combination. A
similar effort in the petroleum industry
also has its illegal and unsound feat-
ures.

The weekly business index has drop-
ped again sharply after appearing to
have reached bottom. The decline has
been continuous for eleven weeks.
Similarly, the commodity price average
has entered new low ground. The
Annalist weekly index last week fell to
118.6 after about seven weeks of back-
ing and filling. All groups were lower
except metals, while building materials
were unchanged. The sharpest decline
was in fuels. The index now stands
at 118.6 as against 120.3 for the pre-
ceding week and 141.1 a year ago.

Practically all the important indus-
tries have lowered producticn rates
although automobile output has de-
clined less than the seasonal amount.
Building activities, however, have
shown a little higher rate so far this
month,

While some picking up after the
turn of the year is anticipated, there
is a tendency now to postpone predic-
tions of full recovery until the fall of
next year.

GAINS IN AIR TRAVEL.

Evidence that air travel is on the in-
crease in the United States is offered
by two concerns operating passenger
services. One company, which operates
forty airports in various parts of the
country, reports that its planes carried
83,259 passengers in the first six
months of 1930, more than double the
The other, operating the
transcontinental air-rail system be-
tween New York, Los Angeles and
San Francisco, closed its first year on
July 7 with a total of 30,000 passen-

 

November 19, 1930

gers. Last month this line was patron-
ized by 5,688 persons, and a slight in-
crease in fare effective June 15 brought
no decrease in patronage, according to
its report.

The large number of “sightseeing
tours” operated by flying services in-
dicates that at least some of them are
making a profit. On the other hand,
air lines between various points may
not prove consistently profitable for
some time to come. But the meager
evidence at hand should be encourag-
ing to those who are banking upon
the growing receptiveness of the Amer-
ican public to speedy transportation by
air.

CHRISTMAS TREES.

Some farsighted merchants have al-
ready calculated the number of shop-
ping days which remain before Christ-
‘mas and warned their customers ac-
cordingly. But a more impressive in-
dication of the proximity of the year’s
chief festival is the fact that Christmas
trees are already being cut in the
Northern states. This fact leads the
Forest Service of the Department of
Agriculture to give a word of warning
to farmers in the neighborhood of large
cities not to cut into their crop of
evergreens without being sure of their
market, There was “overproduction”
of Christmas trees last year. Local
trees are usually more desirable than
those which are cut in November and
shipped from far-away forests to the
city markets. But the farmer who
hopes for a profitable return from the
thinning of his trees is advised to
remember that he is competing with a
substantial industry. Washington ad-
vises him to count his crop and come
to terms with his market in good time
if he wants to get a little Christmas
money out of the surplus trees in the
woodlot.

 

UNIFORMITY WOULD HELP.

Uniformity in state legislation, like
anything else, can be overdone, al-
though, “it must be admitted, there
seems little likelihood of any such
thing at present. But there are im-
portant matters which ought to be
made the subject of uniform legisla-
tion. Among them is that of safety
regulations. A thousand deaths, more
than 100,000 injuries and a money loss
of $40,000,000 annually are charged
against the states which prepare safety
regulations instead of adopting Na-
tional safety codes. This is the state-
ment of Cyril Ainsworth, safety engi-
neer of the American Standards Asso-
ciation of New York, who, however,
is able to point to indications of im-
provement in this respect. Several
states have appointed commissions to
consider the desirability of legislation
which will permit the adoption of Na-
tional safety regulations. Such adop-
tion would be followed by better me-
chanical guarding of hazardous ma-
chines and hence by a substantial re-
duction in the yearly industrial acci-
dent toll,

ctesetinsanaencinietamscnacse

Be honest with yourself. Wouldn’t

you rather work than do mothing?

The value of knowledge lies in the
use we make of it,

 

 

November 19, 1930

MICHIGAN TRADESMAN

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

In heading East on US 16 Saturday
the first untoward incident we faced
was a serious automobile accident near
Cascade village. Later in the day a
Detroit man who was coming to Grand
Rapids to convey his wife to their new
home in the metropolis of Michigan
paid the death penalty as the result of
a collision with a man who evidently
had no proper conception of the rights
of others. He evidently should never
have been granted a license to imperil
the lives of others. We never start out
on our Saturday pilgrimage without
wondering whether we will be brought
home in an ambulance or a_ dead
wagon, due to the large percentage of
drivers who are issued permits to drive
who are manifestly unfit to be given
opportunities to destroy the property
and menace the
drive properly and carefully observe
every rule of the road and every in-
stinct of decency and fairness. The
country is paying a heavy toll in the
death of people whose lives are taken
by careless, vicious and ignorant driv-
ers who should never be permitted to
drive a car.

lives of those who

 

Freeport looked good to us after a
year’s *absence. We were pleased to
find Chas. R. Baxter at the head of
a grocery store of his own on the
corner opposite the Brunner store. He
has moved his family from Middleville
to Freeport. Says he likes the grocery
business better than he did the hard-
ware trade,

Hastings was busy as usual on Sat-
urday afternoons. It is one of the
best trading points on Saturday of
which [ have any knowledge. I never
call at Hastings without driviag around
by the remarkeble Roman _ Catholic
church erected by the genius and vis-
ion of Rev. John F. Linskey, while he
was in charge of that parish. He is
now located 1946 Webb avenue, De-
troit, where I suppose, he is repeating
his wonderful accomplishment at Has-
tings, which is an imposing mosaic in
field stone. I suppose some priests
develop the creative idea to such an
extent that they find themselves giving
especially attention to the building
question, as well as the spiritual well-
being of their flock. Grand Rapids has
developed a product along that line in
Rev. Raymond T. Dark, son of Moses
Dark, the well-known produce dealer.
Father Dark’s first assignment on his
own account was Scottville, where he
found both church and rectory sorely
out of repair. He immediately under-
took the work of rejuvenation and be-
fore the end of a year gave a house
warming which was attended by every
man, woman and child in the village.
Then the bishop pulled him away from
the people he loved—and who loved
him—and sent him to Shepherd, where
both church and rectory were in a
deplorable condition. He is rapidly re-
peating his Scottville experience and
bringing order out of chaos with a
firm hand and a determined spirit—and

I am looking for his transfer to some
other charge as soon as his mission
is accomplished.

 

Fifty years ago Grand Rapids had
a master builder in the person of Fath-
er McManus, who created St. Andrews
cathedral out of the dimes of poor
Catholics and the dollars of his Pro-
testant friends. He was easily the
most popular priest Grand Rapids
ever possessed... Bishop Kelly might
have shared this honor if he had lived.
Father Mac was so well regarded that
he called on a Protestant
friend—and all Protestants were his
friends — the host almost invariably
reached for his check book, signed a

whenever

‘and brilliant red berries.

sunshine into thirty years of gloom.

 

Just North of Hastings on M 37
there is a little swamp surrounded with
bushes covered with bright red leaves
The bushes
have evidently been planted by hand,
because there is a warning notice
against trespassers. It is well worth
a trip to Hastings to see this wonder-
ful display.

 

At Caledonia Harry D. Clemens, the
hardware dealer, handed me a file of
correspondence he has had with the
Folding Furniture Works, Inc., of
Stevens Point, Wis., which sent him
an assortment of cribs without first

 

Post Offre Department

OFFICE OF THE SOLICITOR

Washington

Mr. E. a Stowe,

Editor, The Michigan Tradesman,

July 15, 1927,

Corner Ionia Aveme and Louis Street, N.W.,

Grand Rapids, Michigan.

My dear Sir:

The receipt is acknowledged of your letter of the 9th
instant, addressed to this Department, requesting informa-
tion with respect to unsolicited merchandise sent through

the mails.

In reply, I have to advise you that,in so far as the
postal laws are concerned, persons are under no obligation
to receive or account for merchandise sent to them through

the mails unordered.

Postal regulations prohibit the insur

ance of such matter and the sending of it by ©. 0. D. parcel
post, but there is no law at present which prevents its being

sent as ordinary mail.

However, &.bill designed to suppress

the practice was introduced in the last Congress by Repre-
sentative Watson,of Pennsylvania, but it failed of passage.

Very truly yours,

7 tox.

 

check at the bottom and handed it to
the Father with the remark: “You
know my circumstances. Fill it out
for any amount you think I should
contribute.” Father Schmidt severed
this beautiful relation by unnecessarily
antagonizing Protestants on every oc-
casion. Father Mac should have been
the first bishop of the Diocese of
Grand Rapids, but Rome slipped a cog
and sent us a low browed, narrow-
ninded German bishop who hated the

Irish and took every occasion to hu-

miliate them by placing German priests
over them. Father Mac caught the
sunshine in the brick and mortar he
used in the construction of the cathe-
dral, but Bishop Richter turned the

securing his order therefor and has
since burned up a lot of good money
in undertaking to prove that it is his
patriotic duty to accept the shipment
and sell the cribs and send the shipper
a check for the proceeds. Mr. Clemens
has all the earmarks of a good mer-
chant and an intelligent gentlemen, but
he appears to be utterly deaf to the
entreaties of the Wisconsin concern,
which threatens to consign him to the
demnition bowwows if he does not
“come across.” I hope the bill which
has been pending in Congress for sev-
eral years, making it a misdemeanor
to ship goods out without first obtain-
ing orders therefor, will become a law,
so that this nefarious business of un-

derjaking to force goods on unwilling
merchants may be stopped by legal
process,

 

Personally, I have no use for any
house which undertakes to force un-
ordered and unwanted goods on any
merchant. The act itself is detestable,
but the insulting letters the shipper
frequently resorts to in undertaking
to enforce his nefarious practice is
even worse yet. If the shipper cannot
accomplish his aim, he frequently re-
fers the matter to a cheap attorney,
who exhausts the vocabulary of abuse
and misrepresentation in the effort to
serve his client, by threatening the re-
ceiver of the goods that he faces an
expensive lawsuit if he does not submit
to being blackmailed. One of the
most fortunate features of this whole
detestable business pertains to goods
shipped by parcels post, because I suc-
ceeded in obtaining a ruling from the
postoffice department on this subject
which I think it may be well to repro-
duce this week in the center of this
page, because a good many new names
have been added to our subscription
list since it was published in the
Tradesman three years ago,

 

I understand that the Highway De-
partment of the State of Michigan has
shown its interest in Grand Rapids by
making a tentative proposition to con-
struct a second highway from the city
of Grandville along the border of the
river, having in mind the relief of the
present Grandville avenue route from
serious congestion,

Sometimes the incidental advantages
of a proposition transcend the main
objective in importance. This may be
true of the suggestion of a major
highway along the border of Grand
River from the city line to the new
belt line bridge crossing the river at
Grandville. No single asset of Grand
Rapids and Kent county will approach
in value Grand River. The ordinary
estimate of values in dollars and cents
cannot be applied to this proposition,
but in the future, with the ordinary
growth of our city, Grand River and
its borders from Grandville to Plain-
field and around the bend until the
river passes into Ionia county should
he preserved to the public forever,
largely because of the aesthetic values
comprehended in this beautiful area,

 

Years ago L. J. Rindge, one of our
leading chopping
down wonderful trees on the border
of the river near Grandville and was
aroused to action, looking toward the
preservation of the fringe of timber at
the rear of farms bordering on Grand
River which had been hitherto left in
primitive forest conditions. Fearing
that the farmers could not resist the
temptation to convert this timber into
money and destroy the beauty of the
river border, Mr. Rindge made his ap-
peal through the Grand Rapids Board
of Trade to look over this unusual
border of timber and see if something
could not be done to preserve it for-
ever in its virgin state for the educa-
tion and happiness of future genera-

citizens, saw men

 

 

10

MICHIGAN TRADESMAN

November 19, 1930

 

tions. A hundred men from the Board
of Trade walked over this river border
to Grandville and were greatly im-
pressed by Mr. Rindge’s contention.
The immediate result was the organ-
ization of the Grand Rapids Park &
Boulevard Association, the prime
movement of which was the preserva-
tion of this timber area. Through gift
and purchase and the awakening of
public sentiment the Association ac-
quired the title to nearly all of the river
border and promoted the thought of
having a sauntering drive established
for the pleasure of the people. There
has been no movement in Grand Rap-
ids having a more worthy objective
than this. The title of this property
was passed over to the city of Grand
Rapi@s, and the hope has been in the
minds of our leading citizens that the
city would improve the road so that
while the beauty should be preserved,
the opportunity of utilizing it would
be greatly increased.

If it is true that the State is willing
to build a major highway along this
river border, provided the city and the
county will supplement it by continuing
it through the streets of the city and
along the border of the river, the op-
portunity ought to be grasped and the
city and county rise to the situation,
meeting any reasonable requirement
for the completion of so desirable an
objective. The preservation of the trees
and shrubs and carpet of flowers which
is a beautiful incident of woodlands
and the Indian mounds should be care-
fully provided for in any arrangement
that should be made for this contem-
plated improvement.

There have been many valuable
things lost to the city through delay,
and now that this plan of a scenic
highway on our river border, as the
beginning of the greater improvement
of the entire banks of Grand River
within our county, is suggested as an
immediate project, let us rise to the
situation and through intelligent co-
operation make a most attractive be-
ginning for a wonderful movement that
will compare favorably with the de-
velopment of metropolitan areas in and
about our great cities. We cannot urge
too strongly the agitation and fruition
of this attractive and desirable im-
provement which should not be neg-
lected or postponed.

 

One of the finest tributes ever paid
a pioneer road builder is the naming
of a main thoroughfare in the Grand
Traverse district the “Hamilton Way.”
This has been accomplished by cement
markers at frequent intervals along the
highway. This practice can well be
adopted in any locality where long and
patient effort has resulted in excep-
tional accomplishment. Because the
idea of a river boulevard originated
with Mr. Rindge and because the orig-
inal undertaking was due to his suc-
cessful effert in securing the right-of-
way at small cost to the Grand Rapids
Park and Boulevard Association, I
think that the thoroughfare should
have granite markers at each end of
the improvement with the words

“Rindge Boulevard” inscribed thereon.

 

I cannot help thinking that the beau-
tiful trees which now line the river
bank can be saved for future genera-
tions by securing a concession of fifty
feet additional from the land owners
along the thoroughfare on which to
construct the cement roadway. I would
rather see the completion of this great
undertaking postponed indefinitely than
to see a single tree needlessly sacri-
ficed,

 

The old Lake Shore & Michigan
Southern —now known as the New
York Central Lines—has reduced its
passenger service one-half between
Elkhart and this city—one train a day
each way. It might as well discon-
tinue the passenger service altogether,
so far as Grand Rapids people are con-
cerned, because I have not seen a man
for years who used the road under
existing conditions. In the first place,
the local depot is in an out-of-the-way
place, not easy of access. In the sec-
ond place, the trains have always been
run on schedules which were as in-
convenient to the traveling public as
possible. No chair cars or diners were
ever run on the trains in my recollec-
tion. The cars used were worn out
coaches discarded by the main line of
the New York Central.

 

G. Alexander Smith, of Chicago—
who happens to be well known in
Grand Rapids—furnishes Time a good
reason for the decline of the railroads
in the estimation of the traveling pub-
lic, as follows:

Our many great railroads are com-
plaining of poor business. They claim
poor passenger business is due to the
auto, etc. If you would take time to
investigate, I think you might find that
owing to the very heavy cost of trav-
eling a salesman, since the Great War,
many jobbers, and also manufacturers,
have their men use autos. However,
it has been proven that a salesman,
traveling in a car—especially one mak-
ing long junips—is in no condition to
give his best attention to his work.
It also is true that the general cost of
a car to the average traveler exceeds
the cost of travel on train. That is,
exceeds the cost before the Great War.

We used to have a coupon ticket,
which was purchased for $40 and good
for 2,000 miles and interchangeable.
This has been gone years. We now
pay 3 cents to 5 cents a mile. We also
have the burden of the surtax on sleep-
ers. All of this, dear sir, has helped to
cut down travel, by train, by the sales-
man of to-day. I wager that if the
railroads were to go back as in 1912
and allow traveling salesmen a 2,000-
or 1,000-mile coupon ticket again based
on 2 cents a mile, and eliminate this
very wrong surcharge on sleepers, also
allowing the salesman to carry 300
pounds of baggage on his ticket, you
would see an increase of 50 per cent.
in salesmen that would use the rail-
roads rather than a car.

I left New York July 1 this year. I
traveled from New York to the Pacific
Coast and back. I carried 700 pounds
of baggage. I worked on a commission
of 12% per cent. Did I make anything
on this trip? Not a cent, and still I
sold as much merchandise as it was
possible to sell of the line I had. I
sold into the thousands and still was
in the hole on my return to my home.
And why? The railroads took it. They
also received the benefit of my sales in
freight and express. For eight months’
work this year I drew over $5,000 and

nearly $3,300 was spent on rail-fares,
sleepers, and the worst of all, excess
baggage. My factory made a little
money but it was too close for them
to travel but one man. If they were
able to travel a man on a decent figure,
they would have had four men cover
territory I had to try and cover.

Something should be done to help
out the commercial traveler. But who
is there who will start something? Our
Dear President has all these facts and
still he has never made a move for the
changing or trying to change condi-
tions. I hope my letter will do some
good.

Of course the railroads are mostly
to blame for existing conditions. The
greatest single factor which brought
about the unfortunate situation was the
enactment of the Adamson law during
the Wilson administration, making
eight hours the measure of employment
each day by the railroads. This in-
famous law was rushed through Con-
gress and signed by Wilson under the
club’ of Samuel Gompers, the most
infamous character in American his-
tory. Every member of Congress
who voted for the measure and the
servile President who approved it will
go down in history as men who gave
the Republic the geratest body blow
she ever received. The arch traitor,
Jefferson Davis, is a paragon compared
with the men who contributed to this
result. Angered by this curtailment of
their rights the railroads started out
to penalize the people for an enact-
ment for which they were in no way
responsible and raised rates and cur-
tailed service to a point which has
made travel by rail practically out of
the question except by millionaires and
lackeys who travel on passes. This
condition is likely to continue until the
railroads cease ta act on the Vander-
biltian theory of the “Public be
damned.”

 

I heard a good story the other day
about Mr. Roth, who formerly publish-
ed two grocery papers in Chicago, one
for the wholesale and one for the retail

ties never before offered.

.

At last an entire building devoted to the sale of Furnitn--.
made exclusively by Grand Rapids Manufacturers. Oppo: ?::n.-

WHOLESALE and RETAIL.

The Furniture Galleries of Grand Rapids, Inc
25-27 Commerce Ave., S. W., Grand Rapids, Michigan.

trade. He obtained a large advertising
contract from W. K. Kellogg, the Bat-
tle Creek food manufacturer, on the
claim that his two papers had 25,000
circulation. After the contract had
been completed and the money paid
over, Mr. Kellogg learned that the
combined circulation of the two papers
was 2,500 instead of 25,000. He, there-
fore, summoned Roth to Battle Creek,
stated what he had learned and de-
manded that nine-tenths of the money
he had paid the publisher be returned
to him. Roth jumped to his feet and
remarked:

“What is the d“>-ence between
2,900 and 25,uuus ‘sity > e’pher, A
cipher is nothing. So i wtue: fectire

to grant your request.”” Ruzi, Sot i
from the room and Mr. KoMoge never

received his rebate,

 

Preston Bradley stated the other day
that when a young man once approach-
ed Horace Greeley and asked the old
editor how he should proceed to make
the greatest possible success of his
career, the editor replied:

“Espouse an unpopular cause which
is right and give it the best thought
and the best effort you can command.
You will find your hands full and your
time fully occupied. You will be busy
as leng as you live and die happy over
the work you have accomplished.”

If there is anything more detestable
in this world than a “trimmer” who
aims to please everybody and agree

with every one, I have yet to dis-.

cover it. The man who espouses a just

cause which he believes to be right

and gives it the benefit of his be-t

thought and best effort lives in a worl}

of his own making and seldom fails to

achieve eternal happ‘ness.

% A, Stowe.

—_+>o—-- —-

Remember, all other
have ended: so will this

ee

One scarce commodity.

dep-essions

Fa.

mt) aan 1054

wus

+f 0G oe

 

 

 

 

 

The Newest Sensation by Heyboer
CHOCOLATE STIX

 

A delicious cream filled
stick covered with pure
chocolate made from the
finest materials obtainable.
Crisp, Smooth, Creamy,
Firm.

Splendidly Packaged for
display.

HOLLAND AMERICAN
WAFER CO.
Grand Rarids, Mich.

 

 

 

 

 

November 19, 1930

MICHIGAN TRADESMAN

il

 

Deer Hunting Then and Now.
Grandville, Nov. 18—The deer hunt-
ing season is now here and hunters
from all over the country are flocking
to the North woods in quest of the
noblest game that ever flourished with-
in our wilds.

Deer hunting now and in the old
lumber days are very different proposi-
tions. To-day we go out to slay with
dog and gun. Quite often a hunter is
laid low before he even sights his prey.
It was not so in the olden time when
the red man of the woods was the
principal hunter although numerous
white men traversed the woods with
gun, minus dog.

The early settlers of Michigan were
not partial to dogs in connection with
deer hunting, and it is a noticeable
fact that far fewer what is termed ac-
cidents occurred. Very seldom did a
hunter lose life or limb while after
deer. To-day most of our hunters are
infants in the art of handling a rifle.

There was more canoe hunting in
that early day. Indians made their
Own canoes, mostly of ash, and very
small, sufficient-only to carry one red
hunter and the carcass of a single deer,

Those dainty ashen canoes were the
delight of us boys in navigating the
river on nutting excursions; often times
returning with a canoe well filled with
butternuts which we stored for winter.
We never interfered with the squirrels
in their work of laying aside a winter
store in fallen trees and hollow stubs.

At an early day on the Muskegon
several miles above its mouth there
labored what was known as the Big
Yankee crew, members of which came
from the lumber region of Maine. Big
Penobscott Paige was the hero of the
gang hut he put his foot in it when
he ordered an Indian to “Marchee, gol
dum me!” although he used a more
profane expression.

The Indian who had come to the
camp while the whites were out cut-
ting logs in the pines, bounded into
the air with a frightened yell and sped
into the woods never to come again.
Paige had a voice of thunder and was
not afraid to use it. The Indians had
kept the white man’s camp well sup-
plied with venison up to this time, but
not after that. Not an Indian could
be induced to come again to the camp
so what meat the Yankees got for the
table was brought down by ‘their own
guns,

Penobscot Paige was a character on
the early Muskegon. He seemed to
like the souvd of his own voice which
at times fairly shook the treetops.
Once, however, he met his match when
a drunken logger got into camp under
the influence of his potations and
gashed the sides of the shanty with a
hatchet which he flurg recklessly
about. For more than an hour the
bedlamite bellowed and slashed until he
fell exhausted.

Hunting deer was a very pleasing
sport in that early day and whites soon
became as expert as the red men. One
method of hunting was by torchlight
at night. The Indians had rigged a
post surmounted by a metal basket in
which thev kindled a fire from fat
pine, and this light sent a glow for a
long distance into the woods when the
canoes were paddled along the streams
and lakes,

Deerlicks were spots along the shore
where the deer came to drink at night.
Seeing a light the animals watched it,
fascinated until the hunter got within
close range when a_ shot usually
fetched the game. This sport was
called jack-hunting.

There were various other animals in
the woods, such as bear, wolves, wild-
cats and now and then a panther. It
would ‘be easy to understand the evil
natures of most of these, and yet very
few settlers met with an attack from
them. One would scarcely expect a
deer to be more dangerous to the hu-
man family than these other wild
animals,

One of the early lumbermen on the

Muskegon~had his hardest tussle with
a deer even though he wandered the
woods ceaselessly and met all sorts of
wild animals. ,

His most dangerous encounter was
with a wounded deer which came near
accomplishing his death. In rushing
in to finish the animal with his knife
the man found himself engaged with
an infuriated animal that cut his cloth-
ing to shreds with its sharp hoofs in a
desperate battle for life.

Wolves there were plenty in the
Muskegon valley woods, and _ their
howl ofttimes made night hideous
Once on track of a deer these gray
wolves rent the air with their noise.
Despite the fact that bears, wolves and
wildcats have been supposed to be
man’s deadly enemy the early settlers
of Michigan did not find them so.

As a boy I have stood in the kitchen
door of our house at night and listened
to the sound of howling wolves. The
noise made my flesh creep, and I was
glad to be safe at home, yet many
nights while hunting cows have I been
out late in the evening and heard dis-
tant howls of wolves without feeling
much alarm.

I do not call to mind a single in-
stance in which these animals attacked
human being. The deer was their
especial prey, and night was some-
times made hideous when they were
tearing a deer to pieces for food.
Whites often overcame the wolves by
scattering poison meat in the woods.
The bounty of eight dollars a head was
the incentive.

Dogs were not favored for chasing
deer by the early settlers and many a
hound fetched to the woods by cut-
side hunters was shot by the settiers.

To-day it would be much nicer to
protect the deer than to destroy him.
Old’ Timer.
2s? >____

Damp Weather As Aid To Hunter.

Everybody knows that perfectly dry
hands placed on a dry surface do not
leave any visible impression but if the
hands are damp they do leave an im-
pression.

When game animals are wet from
the damp ground or from other causes,
their exudations adhere to the damp
material they come in contact with, and
these animal odors are easily detected
by the dogs as they come along in the
chase. But if the fox or other game
ave dry and the ground and air are dry,
there is no impression left in the air.

Pet a dog in both dry and wet
weather and you will find that differ-
ence in their scent in the air and it is
the same principle with fox or other
animals that figure in hunts. There is
a great deal of scent when everything
is wet.

When the air is damp and the wind
is from the South, the air is going over
the colder region and the tendency is
for the lower surface to be cool and the
clouds will be lower and there is’ not
apt to be vertical convection. If the
air is coming from the higher latitude
and going to a warmer latitude, the
warming surface leads to vertical con-
vection with resulting dissipation of
the scent. The ground is often dry
under these circumstances.

The same principle applies with re-
spect to gassing in war time. The
right time for gassing operations is
when there is not much wind blowing

and there is an absence of vertical con-:

vection. The same weather principles
apply there as apply in the case of fox
hunting. It all relates to the same
principle that odors are carried very
much better in damp weather than in
dry weather, W. J. Humphreys,

 

 

$5,000.00

The Nation-wide advertising campaign which

has just been launched by the National Maca-

roni Association is certain to result in a greatly

increased demand for macaroni, spaghetti,

noodles, etc.

Thousands of housewives everywhere will

compete, with their recipes for macaroni and

similar dishes, in the effort to get part of the

$5,000.00

Be sure to see that your stock doesn’t get low on

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12

MICHIGAN TRADESMAN

November 19, 1930

 

FINANCIAL

Lifts Veil of Secrecy Around Policy
Making.

When the Federal Reserve Bank at
New York opened its doors for busi-
ness in the old Harvey Fisk & Sons
building at 62 Cedar street sixteen
years ago this week, on Nov. 16, 1914,
little did we know that from this small
beginning would rise an_ institution
powerful beyond anything that had
gone before in shaping the fortunes of
the financial world and in enabling our
great banks to go through major crises
without the fatal bloodshed that mark-
ed panics in pre-war years.

But institutions are no greater than
the personalities that build them and
what the Reserve is to-day it owes
largely to the work of the late Benja-
min Strong, governor irom the early
Cedar street days to his death on Octo-
ber 16, 1928. We will never quite
know this system’s ramifications until
we know the policies of the man who
organized the New York bank, his
motives, ideals, plans, but the thought
of few leaders remain shrouded in a
mystery more impenetrable than those
of a central bank head,

W. Randolph Burgess, deputy gov-
ernor of the Federal Reserve Bank of
New York, and himself a veteran asso-
ciate of the late G-vernor Strong, lifts
the veil of secrecy surrounding Reserve
policy in his new book published to-
day, “Interpretations of Federal Re-
serve Policy” (Harpers) by giving
verbatim the speeches and writings of
the man who did more than any other
to lay the foundations of Reserve pol-
icy, Benjamin Strong.

His own historic introduction, in-
numerable quotations from Governor
Strong and the intelligent arrangement
of his materials make Dr. Burgess’s
new book a refererce work indispensa-
ble to the student who seeks an under-
standing of Reserve policy, but it does
not read like a reference book. It
reads like a romance in finance. And
you will find expressed in his own
words Governor Strong’s views on the
functions of a central bank, by the use
of the discount rate, to what extent a
central bank can and should control
prices, the agricultural credit problem
and international responsibilities. You
will find much of Governor Strong’s
testimony before Washington commit-
tees.

Dr. Burgess’s book gives you a look
at the workings of Benjamin Strong’s
mind as the governor through notes,
memoranda, speeches and _ testimony
evolved most of the policies that the
Federal Reserve still follows in per-
forming its role to-day as the world’s
great central bank,

Sidelights we always like but not
many views connected with the 1929
stock collapse will come down through
history more interesting than this note
from Dr. Burgess’s introduction:
“Nothing grieved Governor Strong
more than the inability of the Reserve
System to cope with the outburst of
speculation in early 1926. He himself
had advocated an earlier and more
drastic credit pressure than was actu-
ally applied, Sucha policy might have

 

saved the situation. Or perhaps the
forces at work had to spend them-
selves: the credit growing out of huge
accumulations of gold had to find some
outlet; the new-era theory of limitless
prosperity had to test itself out.”

.dven a decade ago only Governor
Strong’s ‘intimate associates knew that
he himself desired and worked for an
earlier increase in Federal Reserve
discount rates in 1919 than actually
took place, and for that matter an
earlier reduction of rates at the end

of 1920.” Paul Willard Garrett.
[Copyrighted, 1930.]
—_+-.__
Drop in Consumption Creates Oil
Problem,
What it does to atone for those

excesses is a question apart but petro-
leum is one industry that cannot ex-
cuse its economic sins from any lack
of guidance by its experts.

That is not universally true. Our
economists generally speaking went
wrong this time along with everybody
else. They did not warn the country
a year ago when the road was leading
the traffic straight for a precipice. They
do not seem to know to-day whether
the road ahead is clear or still blocked.
Now the oil industry has gone right
on producing more than the country
could consume but in pushing reck-
lessly on it deliberately passed warning
signals erected along the way by the

oil economists.

With Joseph E. Pogue acting as
chairman, the volunteer committee on
petroleum economics only this week,
through Secretary of Interior Wilbur,
expressed the view by the Federal Oil
Conservation Board that if the indus-
try expects anything like a balance be-
tween supply and demand in the nexi
six months, it must reduce operations.
The industry entered this business de-
pression with excessive plant capacity,
large inventories and an enormous po-
tential supply of crude. In the first
six months of the depression the in-
dustry ran along with supply and de-
mand fairly balanced. But in the late
spring that balance was disturbed. By
summer the demand for gasoline and
oil products generally had fallen 7 per
cent. under normal levels for that
period. It is the current drop in con-
sumption that ‘creates a new and per-
plexing problem for the petroleum in-
dustry to meet” and that prompts the
committee of oil experts to suggest an
“additional curtailment of both refinery
operations and crude oil production.”

Says the committee: “The demand
for gasoline for the six months ending
March 31, 1931, cannot be closely esti-
mated, but present evidence suggests
that it will not exceed a year ago and
may even be less. The committee be-
lieves that it would be desirable for the
industry to adjust its operations to an
unchanged gasoline demand as a max-
imum. The industry is now operating
on a basis geared to a 7 per cent. in-
crease in gasoline consumption. It is
obvious therefore that a substantial re-
duction in operating rates is called for.
A curtailment to balance a break-even
demand for gasoline will require a re-
duction of 7 per cent. from the esti-
mated October rate of gasoline supply,

if gasoline inventories next spring are
not to exceed 45,000,000 barrels.”

The committee proceeds with speci-
fic recommendations for the allocation
of output and presents to the industry
a practical emergency program as a
beginning in the solution of funda-
mental problems not in the committee’s
province but that must eventually be
faced. Paul Willard Garrett.

[Copyrighted, 1930.]

ee

End of Decline Due This Month.

Many attempts have been made to
forecast the end of the current down-
ward course of stock prices and to
foresee the beginning of a recovery.
One of the most interesting studies of
past performances has been prepared
by Goodbody & Co.

“All major bear markets of this cen-
tury,” says the firm, “have stopped
above the low level of the preceding
bear market and below the peak of the
second preceding bull market. It is
also a curious fact that no bear market
in the period has lasted more than one
month beyond two Octobers.”

The analysis, based on the Dow-
Jones averages, show the present de-
cline to have reached a level about
10 points above the high of the second
preceding bull market at 162.31.

“The bear markets of this century,”
continues the firm, “generally have had
at least three secondary reactions from
rallies which extended more than 10
per cent. and most of them have had
five to seven reactions of substantial
proportions on volume. This present
bear market has now encountered four

 

 

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The Measure ot a Bank

The ability of any banking institution
is measured by its good name, its financial
resources and its physical equipment.

Judged by these standards we are proud
of our bank. It has always been linked
with the progress of its Community and
its resources are more than adequate.

Q

GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel At Home’
16 CONVENIENT OFFICES

 

 

 

 

 

Me

November 19, 1930

MICHIGAN TRADESMAN

13

 

waves of selling, each of which carried
the Dow-Jones industrial average
down over 10 per cent. and five reac-
tions of impressive degree.

“As measured. by this same average,
most bear markets since 1897 have
stopped above the low level reached
in the preceding bear market, but be-
low the peak of the second preceding
bull market.

“With the exception of 1926, no bear
market ended until the average was
below the peak of the second preceding
bull market. However, probably that
market decline should not be classed as
a bear market because it only lasted
two months and the percentage drop
was but 16%, the smallest of any bear
market.”

Pointing out that the bear markets
of 1903 and 1907 ended in November
after having declined through the two
previous Octobers, the firm suggests
that this month may see the end of the
current setback, if precedent is to be
followed.

Figures on previous bear markets,
based on industrial averages, indicate
the current decline has considerable
distance to go, however, if the drop
below the second previous bull mar-
ket’s top is to compare with other de-
pressions. Wililam Russell White.

[Copyrighted, 1930.]

—_+~-<-___
Differential in Price Groups.

Whether or not so-called “blue chip”
stocks at recent low levels have fully
discounted the slackening in earning
power is a question that has caused a
division of opinion among statisticians
and investment counsellors,

The fact that several hundred listed
stocks have tumbled into the low-
priced brackets, some as a result of
split-ups last year, has widened the de-
mand for shares selling below $50, it
is suggested. The popularity of higher-
priced stocks is said to be not so
strong as a year ago.

The best investment demand, accord-
ing to many security dealers, is found
for fixed investment trust certificates,
most of which sell between $5 and $15.
The decline in high-priced underlying
stocks has caused the drop in fixed
trust certificates.

Some statisticians contend the differ-
ential between the price of speculative
earning power and_ stable earning
power must narrow before the market
is thoroughly deflated and a recovery
can be expected. This group, there-
fore, insists “blue chip’ stocks must
continue to sag.

Others argue, however, that the
premium on investment value over
speculative value logically should be
larger in a business depression than in
a period of great prosperity when
shares of doubtful intrinsic value may
be manipulated to inflated levels. In-
vestment funds in times of low money
rates are more likely to be attracted to
high-priced stocks whose dividends are
amply secured, it is contended.

Whichever group is right, the fact
remains that members of the _ high-
priced groups are dwindling. Such
favorites as Allied Chemical and A. T.
& T. have fallen from the $200 class.

Recent pressure directed against
utility stocks depressed Commonwealth
& Southern definitely below the $10

level, at which it clung for weeks.
Other favorites of the bull market of
1929, such as Radio and Montgomery
Ward, have sagged to levels below $20.

Whereas a year and a half ago there

were relatively few active stocks sell- ©

ing for less than $5, to-day there -are
scores—many of which are destined for
oblivion, William Russell White.
[Copyrighted, 1930]
—_+-+___
Short-Term Utility Financing.

The recent financing of the New
York State Electric and Gas Corpora-
tion, involving issuance of $6,700,000
one-year first mortgage 334 per cent.
bonds, illustrates the trend toward
short-term obligations.

Corporations in need of additional
capital are finding funds plentiful at
moderate rates for short periods, but
investment demand for long-term is-
sues is not sufficiently strong to per-
mit negotiation of large transactions.

The Associated Gas and Electric
Corporation’s unit was able to obtain
funds at a low rate, the 334s being of-
fered at a fraction below par. The low
coupon emphasizes the recent down-
ward trend in interest rates on new
offerings.

The New York State Electric and
Gas Corporation has a funded debt,
including this issue, of slightly less
than $37,000,000 and two classes of
stock, consisting of 41,884 shares of $7
preferred and 4,600 shares of common.

Gross earnings have shown a steady
increase from year to year, while net
profits have recorded a corresponding
rise. The number of customers has
grown as service has been extended.
The company owns and operates prin-
cipally electric properties in Western,
South Central and Eastern New York
State, serving a population of about
550,000 in 390 communities.

Gross earnings in the twelve months
ended September 30 rose to $12,500,-
000, compared with 11,573,000 in the
calendar year of 1929, while net gained
to $5,149,000, from $4,659,000 in the
corresponding periods.

The estimated reproduction cost
new, less depreciation, of the proper-
ties subject to the mortgage, based on
appraisals of component parts at vari-
ous dates, plus additions at cost, was
more than one and three-quarters times
the total mortgage indebtedness of
about $36,900,000, the company said.

Proceeds of the new financing are
to be used for repayment of indebted-
ness incurred for additions to proper-
ties. William Russell White.

[Copyrighted, 1930.]

——_2~-. ____
Electrical Goods Prices To Hold.
Believing that a small reduction in

the price of electrical household arti-
cles would not inspire enough business
to justify the change, manufacturers
will offer their 1931 lines at the same
general price levels now in effect. In
order to make* an impression upon
wholesale buyers the manufacturers be-
lieve a reduction of more than 10 per
cent. would be necessary. Such a cut;
they say, would bring prices below
production costs. Present sales of elec-
trical goods are unsatisfactory, with
most of the big buyers still holding
up their holiday orders,

 

 

L. A. GEISTERT & CO.

Investment Securities

GRAND RAPIDS— MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING

Telephone 8-1201

 

 

 

GRAND RAPIDS NATIONAL BANK

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Investment Securities
Affiliated with Grand Rapids National Bank

Established 1860—Incorporated 1865 —

 

 

 

 

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Founded 1876
Phone 4745
4th Floor Grand Rapids Savings Bldg.
GRAND RAPIDS
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14

BUYING FOR THE TABLE.

——————w

Why Mrs. Allen Buys Cash-and-
Carry.

Last week we made a study of a
good full-service customer, Mrs. Hor-
ton. In this article we will consider
the buying methods of another woman,
whom we name Mrs. Allen. As we
entered quite fully into the circum-
stances of the Hortons, we will also
take a close-up of the financial situa-
tion of the Allens.

The family consists of Mr. Allen, 58,
Mrs. Allen, 47, a daughter ‘Mildred, 16,
and two sons, Fred 13 and Jimmy 11.
Mr. Allen holds an office position with
only a very modest salary, but, to
‘ speak plainly, he receives all he earns.
Were it not that he thas been with
them a long time and they hold him
personally in high esteem, his em-
ployers would be glad to replace him
with a younger and more forceful man.

Let the reader note right here that
while the Hortons have two incomes
for two persons, the Allens have only
one income for the five members of
the household. Still the Allens are not
regarded as poor people. They own
their home, have something, although
not a large amount, put by in sound
securities, dress presentably, and drive
an inexpensive car. By most of their
acquaintances they are supposed to be
in very comfortable circumstances.
Only a few of her most intimate

friends know how carefully Mrs. Allen |
manages, and even these only faintly

realize the difficulties which her finan-
cial problems present.

Mrs, Allen’s great-grandmother spun
and wove, knit mittens and stockings,
made soap and boiled down apple but-
ter, for those under her roof, but was
not one whit more devoted to her
household than is her dutiful and con-
scientious descendant, who in her way
works fully as hard as did her pioneer
ancestress. In fact the great-grand-
mother’s tasks were simpler and could
be performed with far less mental
strain,

Mrs. Allen has the appalling job of
stretching an inadequate income so as
to make it cover the outlays that the
habits and social standing of the fam-
ily seem to make absolutely necessary.

For some time the Allens have fol-
lowed a budget system. They consider
this a help, but it does not alter such
stubborn facts as that healthy growing
boys have voracious appetites and are
hard on everything. Last year Jimmy
wore out four pairs of shoes, and
Fred’s clothing cost more than did his
father’s. Nor can any system prevent
the need for unforeseen outlays in such
a family. A week ago Mildred lost a
good umbrella. Yesterday Dad broke
a lens of his bifocals.

Indeed, unforeseen outlays are apt
to take on serious proportions. Almost
every year, in spite of all Mrs. Allen
can do, some expenditure mounts
away above its allowance. Last win-
ter Mildred was very sick with “flu,”
aid it was several weeks before she
recovered. Scarcely thad she gotten up
when Jimmy broke his leg.

Mrs. Allen took almost the entire.

care of both patients herself, but the
doctor’s bills, surgeon’s fee, nurse for
one week, X-ray, medicines and dress-
ings, totaled an amount that has kept

MICHIGAN TRADESMAN

her scrimping ever since. Now she is
racking her brain to find how they can
manage another expenditure that is ex-
tremely urgent. Fred’s front teeth,
both upper and lower, are so crooked
that unless straightened they will be
a lifelong disfigurement. A_ skillful
dentist who specializes in such work
estimates that the case will require
long treatment and will cost from $200
to $300.

The trouble with the Allen finances
is simply that the income is too small
and there seems to be no practical way
to increase it materially. The older
boy usually has a paper route and
often on Saturdays and during vaca-
tion does odd bits of work for the
neighbors. In such ways he pays for
some of his clothing and school sup-
plies. But always there are more boys
than there are jobs. And when a lad
of his age works, he wants part of his
earnings to spend on pet projects of
his own. Fred is just now saving up
to buy a new wheel,

Often Mrs. Allen gets deathly tired
of trying to make every dollar do the
work of two, and wishes from the bot-
tom of ther heart that she could earn.
But she has no craft or profession by
which she could command good pay
for her time and effort. When a girl,
after finishing high school she helped
“for two years in the post office of the
village where she lived. This was and
has remained her only experience in
working for’pay. Her mother’s health
failing, she gave up that position and
devoted herself to the duties of the
home.

At 28 she married ‘Mr. Allen, at the
time a prosperous manufacturer. All
went weil for seven years. Then he
had to shut down his factory because
a rival company had brought out a con-
trivance that was better and cheaper
than the one he was making. Caught
with a large stock of made-up goods
on hand, for which there was absolute-
ly no demand, he was able to salvage
but little from the wreck of his busi-
ness. Worst of all, his spirit was so
broken by his reverses that he was
glad to take the position he still oc-
cupies. He has lacked the self-confi-
dence to start another enterprise of his
Own.

During all these years Mrs. Allen
has been too busy meeting the many
demands upon her time and strength
to find opportunity for industrial train-
ing. She is the chum, companion, and
guide of her husband and children, a
competent and admirable home-maker,
and by nature a good manager and
economist and not a go-getter.

She has often considered whether
she might turn her housewifely skill
to account by assisting well-to-do wo-
men of her acquaintance when they
were giving luncheons and dinner
parties. But her hands are very full
as it is, and thinking it all over, she
feels.that she could not be at the beck
and call of her employers, perhaps for
several hours at a time and on three
or four days in the week, without
neglecting her.own family. So she has
decided that so long as ‘Mr. Allen can
work and earn even the amount he
now is receiving, the best thing and
the only thing is for her to keep on as
she has been. doing.

As she has been doing, applied to the

purchase of table supplies, means se-
curing the best values she can get in
articles they may be needing. She
watches for special sales and takes
advantage of underpriced offerings and
“loss leaders.” Food is of course a
large item in the Allen budget. It re-
quires care and foresight to keep the
cost within the allowance. If she can
do somewhat better than this, Mrs.
Allen has a dozen different uses for
every dollar that is left over.

In meats she chooses what is whole-
some and nutritious, but of cuts that
are not in greatest demand. Under the
magic of her adept cooking, these bar-
gains become delicious food.

Mrs. Allen has the kind of mind that
can get down to small economies. All
last winter a certain store sold first-
class bread at two cents less than was
asked at other places. Whenever she
was wanting she had Fred or Jimmy
stop there on the “way home from
school and get a loaf or two. No one
understands better than she the ad-
vantage of buying at 97 cents a dozen
over 10 cents straight.

She shops around among cash-and-
carry places, chain and independent,
avoiding full-service stores. ‘Their
goods are too costly,” she says. “Why
should I pay credit-and-delivery prices
when I run no accounts and never
have goods sent? The boys and I can
carry all light items, and any heavy
articles or large order we can bring
home in the car.”

Since the agitation against the
chains, ‘Mrs. Allen has preferred to give
her patronage to the local dealers. But
suppose that on some item she needs,
a chain store is offering a better bar-
gain than any of the independents.
Then the opportunity to save a con-
crete and tangible nickel or dime or
nineteen cents is likely to appeal to
her more forcibly than does the ab-
stract idea—for such it is to her—of
building up the home town.

Ella IM. Rogers.
—__+~-+.—_____
Corporations Wound Up.

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:
General Accordion Co., Detroit.
Calhoun County Abstract Co., Battle

Creek.

Michigan Radiator and Fender Repair

Co., Detroit.

Home Gas Service, Inc., Battle Creek.
Merrill Farmers Elevator Co., Merrill.
Continental Bifocal Co., Detroit.

Algonquin Realty Corp., Grand Rapids
Peninsular Investment Corporation,

Detroit.

Flat Rock Development Co., Detroit.
Pontiac Oil and Gas ‘Co., Pontiac.
Hungerford Funeral Car Co., Detroit.
Metal Products Corp., Detroit.

Lee Petroleum Corp., Detroit.
Dealers Investment Co., Detroit.
Cannon Investment Co., Muskegon

Heights.

Johnson & Walters Mfg. Co., Detroit.

Hock & Co., Detroit.

Gamble ‘Moving and Storage Co., De-
troit.

T. W. Widenmann Construction Co.,

Detroit.

Reliable Realty Co., Detroit.

Fred H. Jones Co., Brooklyn.

Bond Shirt Shops, Detroit.
——_>2-____

Until you can use your imagination,
you haven’t mastered it.

——__++ +

Saying “I’m sorry” never restored

the sight to a blinded eye.

November 19, 1930

 

 

 

CAPACITY
TO
SERVE
THAT
WINS
EVERLASTING
CONFIDENCE

— PHONE 4774 —

EITER,
URTIS&
ETTER

Investment Bankers and Brokers

Grand Rapids Muskegon

 

 

 

lj : on.
Fenton

Davis
6
Boyle

Lavestment Bankers

yy

Detroit
Grand Ranids
Chicago

To Women Who Invest

The fact that so many hun-
dreds of men, who demand
6% or more return on their
money, find it convenient,
comfortable and satisfactory
to command the services of
this house, recommends to
you the same desirable ad-
vantages.

 

 

 

 

 

 

 

 

SARLES
Detective Agency
Licensed and Bonded

Michigan Trust Bldg.
Grand Rapids, Mich.

 

 

ne

a
»

——— a

-_

November 19, 1936

MICHIGAN TRADESMAN

15

 

MUTUAL FIRE INSURANCE

Twenty-eight Ways To Lose Fire
Insurance.

 

In the past I have devoted quite a
few articles to discussing fire insurance
policies—the extent to which they are
not understood, or to which their pro-
visions, through ignorance of their
existence, are ignored, or to which
policy requirements as to what shall
be done after a fire, are not kept.

The point is that unless the condi-
tions of the policy, not only while the
risk is being carried, but after a fire,
are strictly observed, the insurance may
be lost. And remember that the in-
surance company which is carrying
your insurance knows and understands
every line in the policy, and will jump
at the chance to seize on some sin of
omission or commission On your part.

Not long ago a group of insurance
auditors decided to check over a lot of
policies on which the insurance had
been lost by some inadvertence on the
part of the insured. Their examination
covered a considerable period, and was

finally summarized in the following
list, which certainly ought to be widely
printed.

Remember here are twenty-eight

types of negligence which cost and are
still costing policyholders the full
value of their insurance:

1. Policies do not correctly state
name “of insured—individual, co-port-
nership, trade name or corporation.
Not properly revised when changes in
firm status are made.

2. Policies covering chattel mort-
gaged stocks of merchandise and lack-
ing chattel mortgage clauses.

3. Where policyholder thinks he has
fixtures insured but policies cover only
stock or vice versa,

4. Policies which have not been re-
newed: i. e., policies which are not in
effect, but which the owner thought
had been properly renewed.

5. Policies written with
current forms. All policies
same piece of property
alike.

6. Policies not permitting other in-
surance on property, but other insur-
ance being carried.

7. Over-insurance. Policies total-
ing in amount more than the value of
the property.

8. Policies intended to cover mer-
chandise stored or located in building
attached to or adjoining the main
building, but which do not, on account
of the attached or adjoined building
being of different construction.

9. Policies covering property where
fireworks are handled without proper
permit.

10. Several policies covering the
same property, some of which carried
a co-insurance clause and others did
not.

11. Policies containing co-insurance
clauses which policyholders did not
know were in the policies,

12. Policies containing co-insurance
clause where the amount of insurance
was not in proportion to the value of
the property.

13. Policies containing co-insurance
clause, but proper credit in the rate
not given.

14. Policies on property where a re-
duction or increase in rate had been

non-con-
on the
should read

made, but proper credit or charge had
not gone through.

15. Policyholders who fail to check
up the amount of insurance carried.

16. Errors in location. Policies
covering on the same property, some
written at wrong location.

17. Policies which were improperly
signed or not signed at all.

18. Policyholders who think furni-
ture and fixture insurance covers a gas-
oline pump located on the curb and
other equipment outside the store not
specifically mentioned.

19. Policies covering one specific
item of merchandise or fixtures in con-
tradiction or duplication of other poli-
cies covering on all merchandise or all
fixtures.

20. Policies. written on annual basis
that could be written on a three-year
‘basis at considerably saving to policy-
holders.

21. Policies that contain freak or
unusual forms, detrimental to the best
interests of the insured.

22. Errors in describing construc-
tion. Concrete or tile buildings de-
scribed as brick; brick veneer described
as brick; shingle roofs described as
composition, and vice versa.

23. Policies written covering the
same property at different rates.

24. Iron Safe Clause attached to
policies and its provisions poorly
understood.

25. Gasoline being handled without
gasoline permit.

26. Foundations included in build-
ing values, when they might safely and
economically be excluded.

27. Slight alterations and improve-
ments of property and_ risk which
would permit of rate deductions.

28. No rate reduction account in-
sured failing to notify companies of the
removal of exposing hazards.

Among the readers of these articles
there will be a few—a very few—who
will know that their fire insurance
situation is free from all of the above.
The great mass won’t know anything
about it. My advice to them is to call
in their insurance agent, and have him
check up on the whole twenty-eight
ways in which they can lose their in-
surance. Elton J. Buckley.

——__» + 2.
Weak Spot in Our Elective System.

‘Greenville, Nov. 13—How is it and
why do they e:dorse the present sys-
tem of ccigressmen and senators be-
ing elected over a year before they
take their seats? If it isn’t good for
the states, why is it for the National
Government? In the recent election
the people of the United States re-
pudiated in very strong terms the ser-
vices of fifteen United States Senators
and 217 Representative, but under the
present law the old officials take their
seats and make laws in defiance of
public sentiment. By the present
method it takes about one and a half
years before we can get any results
from our demands. We are now elect-
ing our United States Senators by di-
rect vote instead of through the state
legislatures and it is much more satis-
factory. Then why not elect the
President in the same way and inau-
gurate him the first of January follow-
ing election? Then the newly-elected
congressmen take their ‘seats the samé
time in ‘December following election
as they do now. Then in case the
election of President should fall to
Congress he would be chosen by a
Congress which was elected at the
same time and under the same condi-
tions as he was. ‘Now considering the

question of taking over a year to dis-
charge ‘a public official I would like to
ask any business man if he would like
to be confined to that system where
he employed many men and some in
very important positions? It is as

justifiable in one case as the other, but

some cannot see such things cnr ac-
count of being prejudice blind. Whv
not exchange ‘politics for principle? It
seems that a country of this capacity
should have as good a government as

Australia ‘has. E. Reynolds.
—__ <~ <->

Lower Gauge Hose More Popular.

The readjustment in the public buy-
ing of full fashioned hosiery has re-
sulted in the bulk of sales being
switched from the expensive
lines, such as the 48, 51 and 57 gauge
goods, and being concentrated on 42
and 45 gauge hosiery. The business
recession has contributed to a great

more

Insurance at COST.

Telephone 358

 

WHOEVER OWNS PROPERTY

KEPT CLEAN AND IN GOOD REPAIR

Can Become a Member of THE FINNISH MUTUAL FIRE
INSURANCE COMPANY, Calumet, Michigan, and Get Fire

Paid 40 to 68% Dividends For 40 Years

THE FINNISH MUTUAL FIRE INSURANCE COMPANY

CALUMET, MICHIGAN

extent to the decline in sales of the
costlier lines, as they are purely a
Juxury proposition. Downward price
revisions of the 42 and 45 gauge goods
have made them an excellent value,
and an increasingly larger proportion
of business on these styles is looked
for in the trade.

eae ee
Excellent Record.

“Tell me, Margaret,” said Mrs. Mac-
Guire, “how do you and your husband
get along together?”

“Very nicely indeed,” replied Mrs.

Murphy. “Here, Mrs. MacGuire,
we've been married goin’ on seven
months, and I haven’t had to. call

the police in but twice.”

———_e-»___
Only he can be taught who is willing
to learn.

444 Pine Street

 

 

Affiliated with

320 Houseman Bldg.

The Michigan
Retail Dry Goods Association

Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

Grand Rapids, Mich.

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

The Net Cost is > 0% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

 

 

 

16
HALF A MILLION ANNUALLY.

 

Grocer Started on Eighteen Dollars
Per Day.

Ten years ago I was a small grocer
on a side street in the city of San Jose,
Calif. ‘Six months before I had lost
a beautiful store which I had been con-
ducting on the credit basis.

I want to describe this little store

to you. It had a frontage of eighteen
feet. My wife and I were running it.
I had borrowed some money on my
_life insurance policy and one whole-
sale house gave me $1,000 credit. We
opened our store, but were doing no
business, about $18 to $20 per day and
$35 on a Saturday.

I decided to advertise in the morn-
ing paper. I had no money to adver-
tise with, but thought the newspaper
company would extend me some credit,
which they did. No other grocer was
advertising at this time; they had tried
it, but said it did not pay. So I got
bold and fixed up some advertising
copy. In my advertisements I told the
public about the side street and the
low rent. I told it so often I got sick
of it myself, but the public liked it. I
fell on to something people liked, but
I was on a side street where the rent

save them

was so low that I could
money on their groceries. The. big
stores paid no attention to me; they

thought, too, I was on a side street and
there I would remain. [ told the folks
about the beans I had just purchased
and about this and that—my copy was
interesting to them and they were com-
ing in to see what we had. My wife
and I were getting very much interest-
ed the The advertising
was bringing people had never
seen before,

I had to give more thought to the
advertising. We were desperate for
business and the advertising was bring-
ing new customers in. I fAgured this
out, too, and it worked fine. If you
were held up by a burglar you would
holler “Help, help, help,” or in case
of fire, you would holler “Fire, Fire,
Fire.” So I put this thought to the
test to see how it would work out and
when I told about my wares I said:
“Beans, Beans, Beans; Rice, Rice,
Rice,” and my copy carried this slogan
for several years. I also told about
the sidé street and low rent so much
that the landlord came after me one
day, and I had to convince him it was
an advertising phrase and that his old
store was not worth more than $50
per month.

Folks began to tell one another of
the crowds we had. People like
crowds, there is something fascinating
about crowds. What was- bringing
them? The newspaper and the inter-
esting copy. Many business men in
other lines told me they enjoyed the
advertisements; they were different
than any they had ever read. Magazine
writers called on me to find out what
it was all about—several magazines
carried a story about my success. It
was all in the advertising, a clean, little
story on a side street. Other mer-
chants in the town had many advan-
tages over me; they were car buyers,
had big stores, had been there for
years—but they did not advertise, and
when they did there was no system or
‘style to their advertising.

in business.

we

MICHIGAN TRADESMAN

Our business increased in leaps and
bounds. Our force had grown from
two to four. One Saturday when there
were but two of us we sold 125 sacks
of potatoes at $3.65 per sack, a profit
of $1.15 a sack. We locked the: doors
twice on the customers that day, so as
to wait on the customers we had in-
side, and a friend watched the pota-
toes on the sidewalk. That afternoon
two young men living over the store
came in and helped us. We hired an
extra man and in a few weeks a sec-
ond man. Our sales grew from $36 on
a Saturday to $850 a Saturday. We
carried on for two years there. Finally
we had to look for larger quarters, the
little store had outgrown itself.

We found a large store just a half
block away and a salesman that called
on me advised me to open a cash and
carry store, where people could wait
on themselves. I knew nothing about
this kind of store, but with his assist-
ance we made the move. Customers
soon found where diffirent articles
were kept, and they liked the new sys-
tem. I still advertised that we were
on a side street with low rent. The
best class of people in town were trad-
ing with us. In three years’ time I
was able to pay off a $20,000 debt I
owed to wholesalers—this gave me a
clean slate and the finest credit rating
with all jobbers. We were going
strong, our sales were now $2,500 on
Saturdays—half a million a year. Our
advertising was constantly changing,
always showing some improvement in
our sales.

Three years of our five year lease
had elapsed and the building we were
in had changed hands three times. I
asked he agent about the renewal of a
lease and was informed that the new
rental would be $350 per month with
a five year lease. Had been paying
$125 per month. I found a beautiful
lot with 100 feet frontage two blocks
further out. I had confideace in my-
self that I could take the business two
blocks further and not lose many cus-
tomers.

And I want to say we made no mis-
take buying this lot and putting up
this beautiful building. Our opening
day was a great success; our sales were
$5,000.

Several years before our visit to
Honolulu we had the artist get up some
funny cartoons of our trip. These
cartoons were used at the heads of our
advertisements each morning while my
wife and I were sailing for Hawaii,
keeping the customers posted that we
were away, but that the store was wait-
ing for their daily visit. We had pur-
chased 1,000 woven straw shopping
bags before sailing and had one of our
cashiers address as many postcards as
we received from the steamship com-
pany of the islands. The cards were
all addressed before we sailed, and
while on our trip we wrote little say-
ings on the cards, many of our fellow
passengers helping with fun. The
cards read as follows: “We are having
a fine time sightseeing and shopping.
We have sent you a shopping bag;
‘hope you will like it. Take this card
to my sister in the store, tell her one
of those bags are for you.” This ad-
vertising with the shopping bags was
just a forerunner of a big sale we
wanted to hold.

November 19, 1930

 

OMEN DEMAND
THIS QUICK SETTING

DESSERT.. --

Through national magazine advertising

Standard Brands is telling housewives that
ROYAL QUICK SETTING GELATIN

sets in about half the usual time.

Thou- |

sands of women are now asking their

grocers for it.

Get your share of this business.
from your Standard Brands man.

Order
He

comes to you twice a week. ROYAL

BIG REASONS
Why You Should Push

5

STANDARD BRANDS
Products
1—Prompt Service and

frequent deliveries.

2—Small stocks properly
regulated and small in-
vestments,

3—Quick Turnover
Quick Profits.

: 4A reputation of fresh-
ness with every product.

and

5—Nation-wide advertising.

  

At
Eve. post
HEKMAN’ 5

Kers

   

as

 
  

 

 

 

  
  

ASTERPIECES
Q E THE BAKERS ART

Se

 

QUICK SETTING GELATIN
DESSERT means quick turn-

over and quick profits!

Distributed by
Standard Brands Incorporated

ROYAL
Quick Setting
GELATIN
DESSERT pie

 

         

  
 
 

   

          
 
 
 

     
 

          

    

 

 

 

a gg ps; STi ea a a

Lae ly LAG XO — f

~ mah ee |e ft x

aN Ht | ene +

™ w— ll

Or cance eae v
| -
| . ] a

November 19, 1930

Upon our return we had a big sale
called Hawaiian Day Sale. The store
was decorated with Hawaiian colors.

‘A platform was built in the center of

the store, covered with* long palm
leaves. We hung our collection of
Hawaiian pictures and grass_ skirts,
cocoanuts in the husks, pineapples,
bananas. We had an Hawaiian or-
chestra dressed in color, that enter-
tained all day with music and songs.
Our clerks all had “Leis” around their
necks and the newspapers were ready
and filled with the news of the big
sale. It takes time and a great deal
of thought to arrange such a sale, to
have plenty of clerks, because the peo-
ple are sure to come and buy.

Our big store is like a state fair dur-
ing one of these sales and the gro-
certeria style is the only way you can
handle such a tremendous crowd.

We had a big Mexican sale last
November after our return from Old
Mexico. ‘On our return trip from
Mexico we brought back three burros,
one belonging to my little daughter;
the other two went to San Francisco.
On the day of the sale we had this
burro in a pen on the sidewalk in front
of the store. There was a large sign
over the door—*Mexican Day.” The
clerks were dressed in Mexican dress
and an accordion gave us music during
the day. A salesman, telling a trades-
man of our big sale and the crowds he
saw buying, was shocked to have the
tradesman tell him it took a jackass to
bring them in.

Then we had Circus Day Sale that
was a humdinger. The reason why
we had a Circus Day Sale was that a
new market was going to open in our
town and it was almost a block square.
I was worked up over the opening of
this new market and knew the people
would flock to see it no matter how
cheap we sold goods that day—people
would go to the new market. In four
days’ time I worked up Circus Day.
Had the windows painted up like a
sideshow and we had a collection of
stuffed lions, wild cats and some birds
(borrowed from a bird store) and a
lady with six trained parrots and an
orchestra and a radio singer. Had an
old circus man at the front door who
told them this was the greatest show
on earth. The clerks were all dressed
like clowns and I was dressed like the
ring man of the big circus. The store
was decorated with balloons and card-
board clowns on ropes hanging from
the ceiling. The newspaper sent over
a cameraman, showing the crowds
what their paper brought to a mer-
chants that advertised in their paper.
Next day papers showed the crowds
at the new market and at Bernhardt’s.
We were proud of our undertaking,
selling peanuts and the day’s receipts.
Customers went over to see the new
market and then came to Bernhardt’s
to buy. So it pays to advertise; you
cannot get the crowds unless you in-
vite them to come. In your locality
handbills may be the best medium to
reach your customers.

Advertising is an instrument with
great potential possibilities for profit,
but like everything else, one must
know how to play it.

If your store has some merit to it,
tell the public again and again. I have
always pushed the cart before the

MICHIGAN TRADESMAN

horse, never stinted my advertising
bills. On the contrary, when adver-
tising for my big sales, have taken full
pages and then went home and tried
to figure out if I had made any money.
If you are not too far out of line with
your price, you will make money; my
success has been advertising, for I have
spoken to grocerymen who were bet-
ter posted on the costs of merchandise
than I was, but I found out there was
more important things than price, that
big thing was advertising.

A clean store and a smile and when
your notice to the public is made
known have every clerk in your store
posted on the items you have adver-
tised. This is important. And do not
frown when a customer has purchased
all specials; this is your time to smile.
Your smile may aid the pet scheme
you have up your sleeve and make the
purchaser a staunch booster.

William J. ‘Bernhardt.
—_2-+___
Repairing Homes To Aid Jobless.

The President has urged the vari-
ous trades and industries to render
every assistance in the matter of solv-
ing the unemployment situation and
to hasten the return -f normal condi-
tions by a resumption of normal busi-
ness activity,

Building and loan associations in
Illinois, many of which have surplus
funds at this time, may resolve them-
selves into important factors in the so-
lution of this problem by encouraging
programs of modernizing, remodeling,
refitting, repairing and_ refurnishing
the homes located in ‘their respective
communities,

New homes are not needed just at
this time in many localities, but if the
associations would inaugurate a gen-
eral movement looking toward the
creation of more comfortable, con-
venient and sanitary homes, then their
security would be strengthened, de-
preciation of the property would be
checked, surplus funds would be put to
work, whole neighborhoods would be
improved and millions of dollars could
be placed in circulation to be paid for
the labor necessary to effect the im-
provements and additions.

The money paid for supplies, fixtures
and materials would create endless new
jobs and there would be both a direct
and an indirect influence for good on
the communities and the associations
alike.

This Department does not recom-
mend a modernization program that
contemplates the entire refabrication
of an old house at an enormous ex-
pense. But, by proper encouragement,
good substantial homes can be greatly
improved and made more comfortable
and convenient by simple changes giv-
ing additional space, light and ventila-
tion and by the installation of im-
proved kitchen, pantry and bathroom
fixtures, heating plants, lighting fix-
tures, refrigerating devices, hot and
cold water systems and other present
day “necessities” that properly can be
afforded by the borrowers.

Oscar Nelson.
—_—_—_+~+~-+___

If nobody worked where would our
food, clothing and shelter come from?
—_—_2>~-+__

A dub can imagine no one greater
than himself.

 

1?

 

 

It has stood the test of time and
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The Blodgett-Beckley Co.

MEMBER INDIA TEA BUREAU
Main Office Toledo

Detroit Office and Warehouse
517 East Larned Street

 

 

 

 

 

 

 

 

 

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TELEPHONE CO.

 

 

 

 

“SR ,

 

 

 

 

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18

 

MICHIGAN TRADESMAN

November 19, 1930

 

DRY GOODS

Michigan Retail Dry Goods Association.

President—J. B. Mills, Detroit.

First Vice-President—Geo. E. Martin,
Benton Harbor.

Second Vice-President—J. T. Milliken,
Traverse City.

Secretary-Treasurer—Thomas Pitketh-
ly, Flint.

Manager—Jason E. Hammond, Lansing.

Status of the Retail Dry Goods Trade.

With the weather again tending to
check seasonal purchases, trade reports
during the week described rather in-
different results. Special sales pro-
motions offering evident values con-
tinue, however, to draw good response.
Success with these offerings is enabling
many stores to maintain satisfactory
volume and, in some instances, excep-
tional totals have been registered, em-
phasizing again that consumers are
quick to take advantage of known
qualities at lower prices.

 

The preliminary report on depart-
ment store sales last month by the
Federal Reserve Board was issued dur-
ing the week and disclosed a reduction
of 8 per cent. The only increase over
the same month last year was in the
Richmond district where a gain of 2
per cent. was shown. The declines
raged from 1 per cent. in the Minne-
apolis district to 16 per cent. in the
Chicago area. To the end of October
department store sales this year have
been 7 per cent. ‘below the volume in
the corresponding period of 1929, the
decreases ranging from 1 per cent. in
the New York district to 12 per cent.
in the Chicago territory.

The decline of 8 per cent. last month,
as previously indicated, does not cover
the decline in prices under the average
of a year ago, so that unit volume was
higher by quite a good margin. It is a
question whether trade this month
makes as favorable a comparison. Im-
provement will have to be registered in
the next two weeks to overcome the
lower average suffered so far. Employ-
ment relief work and earlier holiday
shopping are two factors from which
sales stimulation is expected.

———— ++ +>____
Live Stores Meeting Their Sales
Budgets.

Retailers report that well-timed pro-
motions of dependable merchandise at
attractive prices are not failing to bring
a highly satisfactory consumer re-
sponse, according to the market sum-
mary prepared by Kirby, Block &
Fischer. “Live” stores in most sec-
tions, the report states, will meet their
November sales budgets and some will
exceed it. There are a few sections,
however, where this is hardly possible.
A faint increase in business due to
holiday buying is reported here and
there.

“High shades for coats in rough,
spongy materials of the boucle, waffle
and basket weave types are definitely
established and are selling consistently
at both wholesale and retail,’ the re-
port continues. “Mixtures as well as
solid colors receive recognition in the
latest reds, greens, beiges, blues and
browns. Black is notable in mixtures
with either white or red, while brown
is frequently accented with flecks or
diagonals of beige.

“The coat silhouette, as a whole,
goes on unaltered, though button clos-
ings increase in frequency as flares
grow scantier. Belts are stressed, al-

though not ‘always necessary at this
season, when skillful fabric manipula-
tion insures form-fitted contours with-
out them. Novelty cuffs. are important,
sometimes stitched and most often
furless.

“Dress models show no _ radical
changes of type or line, but accord a
new importance to details such as
tucks, pleats and flounces, the last es-
pecially in two and three tiered effects,
where they are most stressed shirred
and full. Ribbons, particularly velvet,
are employed in many diversified ways,
often being used as belts. Short
sleeves, shirred with furs, seem to gain
as the season advances.

“The iatest knit frocks have taken
on a more rugged aspect and are of

heavier materials in novel striped
patterns. Many introduce Paisley
trims or monotones that emulate
tweeds.

“Aigrettes, swan feathers, flowers,
shiny ribbon and velvet bows and
patent leather bandings express the
new formality in millinery. Flower
crowns on small ‘poky’ hats are defi-
nitely dressy and in keeping with the
‘old-fashioned’ preferences in ready-to-
wear. Deep opaque pastel felts are an
outgrowth of the recent Palm Beach
showings and a bright suggestion in
items of wear with Winter coats.

“Reptile skins for handbags are
gradually returning to fashion. Alli-
gator in both black and natural tones
has appeared in many lines and is al-
ready selling ‘n the larger towns.

“Lace-clocked stockings seem to be
racing back into favor. Mesh hose,
however, and mesh mitts, often worn
together, do not appear to be far be-
hind in general popularity.”

——_»~-.+___
Men’s Wear Buying Spotty.

While buying of men’s and boys’
wear for the first half of this week
compares favorably with that of last
week, the general tenor of purchasing
is spotty and the trade is not satisfied
with developments. The volume of hol-
iday goods being bought appears to
have declined slightly in certain lines
and manufacturers fear a last-minute
rush. The unsettled state of the
weather has been a retarding factor
also, Men’s wear retailers are looking
forward to the release of the Christmas
Club funds during the next two weeks
and though they do not anticipate that
such a large proportion of it will be
spent on gifts this year as formerly,
they expect a good business in staple
clothing and furnishings,

—_~> + >___
Chinaware Trade Optimistic.

For the first time in several years
the popular-price chinaware market is
clear of distress merchandise, and be-
cause of this fact spring business
should be exceptionally good. During
the height of the demand for sales mer-
chandise this fall, manufacturers were
able to clear their warehouses of ac-
cumulations of second and third grade
merchandise, and few have any stock
of such goods left. In preparing for
spring business producers plan to feat-
ure peach tones in the low-end dinner
sets. The peach-colored sets were
shown in a limited way in the current
season, and are reported to have found
immediate favor with the public,

Low Prices Aid Men’s Wear.

The obvious efforts being made by
the majority of men’s wear retailers
to revise their price ranges downward
and to offer the consumer attractive
values is one of the factors that is
stimulating buying, the executive of a
chain of men’s shops declared recently.
Hertofore customers have been some-
what puzzled, he asserted, observing
that some stores had reduced prices
and others had not. But now, With
practically all the leading merchants
displaying attractive goods at obvious-
ly lower prices, consumers feel that
price adjustments have been stabilized,
that clothing and furnishings are now
about as low as they can go and that
buyers will obtain their money’s worth,
he concluded.

—_2~-.__
Call For Better Curtains Gains.

A steady demand for better price ,

curtains enjoyed by retailers since
early last month has brought a sub-
stantial reorder business this week to
lace curtain manufacturers, selling
agents in the market said. In most
cases stores are pressing for deliveries
on recent orders which they expect to
use in current sales of Thanksgiving
merchandise. The call for tailored cur-
tains continues strong, and present in-
dications are that this type will be
featured to a large extent in the lines
made up for spring. Prices are hold-
ing steady and with the bulk of the
business centered on goods retailing
around $5.

—__-_eo2-2>_____
Speed Holiday Preparations.

Toy sections in several of the local
stores this week have begun to ob-
tain an added sales volume. While
not large as yet, the increase is believed
by retail executives to mark the onset
of consumer holiday shopping. To
encourage early purchasing as much
as possible, retailers are rushing prep-
aration of their gift department lay-
outs, and it is expected that by the end
of next week many of these depart-
ments will be in their expanded form.
An effort will also be made to develop
the holiday atmosphere by early use
of main-floor Christmas decorations.
The trend in toy buying thus far was
said to stress popular price items.

22 >___
Wallpaper Orders Gain Sharply.
An unlooked for increase in the de-

mand for wallpapers this fall has clear-
ed desirable merchandise from the
shelves of both jobbers and retailers,
according to a report made by the
Wallpaper Association. Re-orders have
been reaching manufacturers during
the last two months and additional
business is still being written. The
development comes as a surprise to the
industry in view of the apparent Jack
of enthusiasm shown by the trade
during the summer opening. At that
time less than half of the normal busi-
ness was placed and the outlook fur
business was reported as poor.

—_2-+__
Blanket Prices Holding Firm.
Reports of drastic price cutting by
some mills on part-wool blanket lines
during the last few days are found to
apply to odd lots of goods, thrown on
the .aarket by manufacturers now tak-
ing inventories and wishing to clean

up their stocks. Prices on regular
goods are said to be holding firm.
With most of the jobbers having pur-
chased their requirements, buying in
the primary market has slackened. Job-
bers’ purchases have been spotty this
year, with some sections of the coun-
try taking more goods than last year
and other ‘parts lagging behind in com-

mitments,
____--—2- 2

Sees New Hosiery Vitally Needed.

The salvation of the women’s ho-
siery industry lies in the introduction
of new styles, according to the mer-
chandise manager of one of the leading
stores of the country. To-day it is
almost impossible to tell the difference
between hosiery which retails at $1
and that at $2 or more. As a result,
there is the keenest kind of price com-
petition both at wholesale and retail
that is undermining the industry. To
pull the industry out of this condition,
new styles and ideas in hosiery are
more sorely needed than probably at
any time in its history, he contended.

—_2++___

Sees Wane of “Go-Getter” Salesmen.

The “go-getter”’ type of salesman
must ‘be replaced by “go-giver” types
specializing in service, George A.
Renard, secretary-treasurer of the Na-
tional Association of Purchasing
Agents, recently asserted. Contrary
to popular impression, service rather
than price is the motivating factor in
the placing of orders by most buyers.
Listing the elements of a satisfactory
purchase in the order of their import-
ance, he cited suitability and avail-
ability of the material, reliability of the
seller, and price.

 

It Pays to Buy
“Duro Belle

HUMAN HAIR NETS

from us because we are the
largest importers of hair nets
exclusively and you get the
benefits of our big-scale op-
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lavender, purple.

$9.00 a gross—the well known

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We also import the

ONICTM
HAIR NETS

 

Get our quotations on YOUR
OWN BRAND.

 

NATIONAL GARY
CORPORATION

Successors to

NATIONAL TRADING CO.
and THEO. H. GARY CO.
251 Fourth Ave.. New York. N. Y
535 South Franklin St., Chicago. Ill.

 

 

 

 

hes ees

sa RR Ey

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At gy

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(SRSA cox esos
» .

Stina

November 19, 1930

MICHIGAN TRADESMAN

19

 

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-

portation Bldg., Detroit.

 

Accident or Suicide—Which?

Grandville, Nov. 11—Even though
the hunting season is comparatively
young we yet read of numerous fatal
accidents since its beginning. It is
queer how times are different to-day
than when the writer was a boy and
ranged the woods with his shotgun
made from an old Revolutionary mus-
ket,

A muzzle loader with an iron ram-
rod was bub’s accoutrement for slay-
ing wild game, but not for shooting
comrades or himself accidentally. Such
deaths as were caused by drawing
guns through a fence would have been
thought not accidents but suicide.

No less than a dozen ‘hunters to date
in Michigan have paid the penalty of
sport with rod and gun with loss of
life. It is unpleasant to contemplate
ard wholly unnecessary. In the old
days a boy of ten who could not prop-
erly handle a gun safely would have
been considered an imbecile.

Accidental shooting has -occurred
each hunting season and it is cause for
wonder whv so many incompetents go
out hunting. Never walk with your
gun pointing at anybody was dad’s
instructions which were fully obeyed.

A hunting accident in ye olden time
was indeed a rarity. To-day such
shootings (not accidents) are of fre-
quent occurrence. Some of the most
senseless so-called accidents occur. Not
long ago I read where a man saw a
nasty snake in his path. To annihilate
his snakeship this hunter went at him
with the butt of his gun; the wrong
end of the weapon as you will admit.
It is not of record whether his snake-
ship escaped or not but the assaulter,
one of our modern day hunters, paid
for his assault with his life.

Had that man been a victim of war
he would have been a hero; as it was
he was—. Well now what shall we
say of such foolishness? Silence is
perhaps best since the woods are full
of men who use the wrong end of their
guns to slay the enemy.

One morning in early spring the
writer was walking home from the
business part of town when he espied
a snake lying at full length sunning
himself on the green grass just out-
side the walk. I stopped and talked
a bit with the snake which was of the
striped variety and absolutely harm-
less. The sight of a snake usually
seems to enrage a human and his ex-
termination is at once attempted.

Not so on this occasion, however. I
knew that the beautiful creature was
of a harmless variety therefore I raised
no hand to strike. I walked on leav-
ing the snake to his quiet enjoyment of
newly opened spring. Had he been a
toad or a bird the result would have
been the same so far as I was con-
cerned. Since few believe there is a
snake heaven why should we wish to
cut short their few months or years of
happiness here?

A man bidding his friends good bye
as he shoulders his gun and sets out
for the hunting grounds may in a
measure be said to take his life in his
hand. So many so-called accidents
happen the hunter is in as great peril
as he would be enlisting in the army
at the beginning of war.

It does seem as if those who read
the newspapers ought to learn the
dangers of handling a gun wrong end
first. Small folks of the pine woods
knew better, why should man to-day
be so ignorant.

‘Self defense being the first law of
nature it-is altogether natural for a
hunter to defend himself if assailed, but
that he should go at an enemy with
the wrong end of the gun is discour-
aging,

From a child of eight I was taught
how to use a firearm in safety.
is something that every boy sho ild
learn as soon as he is old enough .9
use a weapon of any kind,

Strange that half a century ago very
few hunters were ever injured by ‘heir
own weapons. To-day the gun-tote: *:
more dangerous to himself than to the
game he is seeking.

There is absolutely no excuse for so
many self-inflicted deaths. Common
sense should teach the man who goes
to the woods in search ‘of game the
right way to handle a loaded gun. It
certainly is not by pulling it muzzle
first toward him, nor is it a good prac-
tice to carry a loaded gun as com-
panion in an automobile.

If our soldiers in our numerous wars
had been as careless with guns as are
the hunters there would have been no
need of the enemy wasting ammunition
firing on our lines, the home soldier
could be trusted to annthilate his com-
panions.

I once knew a man who was a great
lover of birds, his friendship extending
even to that outlaw the sparrow. Once
upon a time he saw a small. bird
struggling beside the walk as he came
along the street. Gathering the little
flutterer in his hand the man carried
it home and gave it shelter under his
roof,

For nearly a month that man nursed
and fed his friend but all to no avail,
the little fellow finally passed out and
his friend placed the little body in a
berry box, covering with another and
digging a grave for ‘the dead sparrow,
burying him in the garden deep
enough down to avoid contact with a
plow point,

This incident may have no real con-
nection with hunters and fatalities
while out sport hunting, yet I could
not resist giving it place here since if
man loved the dumb creatures as he
should there would be fewer accidents
to hunters in pursuit of game.

Old Timer.
—_»+-___
John Gibson’s Article Comprehensive
And Intelligent.

Lansing, Nov. 17—I note with con-
siderable interest in your issue of Nov.
12 a very interesting article by John
I. Gibson, in connection with motor
vehicle taxation and distribution of
funds derived from that source for
highway purposes.

As you know, I have for a good
many years been directly identified
with the highway movement in Mich-
igan, and I am sending you under
separate wrapper a copy of my recent
annual Road Show-Annivessary num-
ber, also of this week’s issue, which
you will find of interest,

Specifically, I wish you to know of
the campaign of the Michigan Bureau
of Highway Education, of which I am
secretary, and of which former Sen-
ator Wm. M. Connelly, of ‘Spring Lake,
is Executive Director. - Our. organiza-
tion consists of.a joint committee from
the four major road organizations in
the State, namely: the Michigan State
Good Roads Association,.of which Mr.
Connelly is president and I am: sec-
retary; the Michigan Association of
Road Commissioners and Engineers;
Northern Michigan County Road Com-
missioners’ Association; Upper Pen-
insula Road Builders’ Association, in
which our specific purpose is to dis-
courage any diversion of State High-
way Department resources for the use
of cities to be expended at will. Our
organization does, however, encourage
aid to cities under control and super-
vision of the State Highway Depart-
ment, namely, in the matter of widen-

ing trunk fines traversing municipali-

ties. The State Highway Department
has lately adopted this policy on a 50-
50 ‘basis, which seems to me to have
been readily approved throughout the
State, especially in Grand Rapids,
where the State is participating in the
widening of Fulton street and South
Division avenue. We believe that cities

This

will secure more resources through
this plan than under the proposed split
of the weight tax of which the Michi-
gan League of Municipalities seeks to
secure a third to be expended as they
see fit. I think you will agree with
me that this policy would be a danger-
ous one to inaugurate at this time, as
the State Highway Department needs
all available funds for the completion
of a comprehensive State-wide trans-
portation system. The State is already
behind traffic demands in this work,
approximately three years, and in my
opinion and the opinion of the organ-
izations I represent any diversion of
highway funds at this time would be
not only unwise but detrimental to the
completion of the State trunk line sys-

tem and development of the county

road systems,

I think the article by Mr. Gibson is
comprehensive and presents an intelli-
gent review of the present situation,
and I trust that after a careful con-
sideration of all the facts in the case
you, through your excellent publication
may become convinced of the wisdom
of the policy we advocate.

Our position is emphasized by the
fact that the State Highway Depart-
ment and the U. S. Bureau of Public
Roads are now engaged in making a
thorough survey of the density and
origin of traffic on all highways of the
State. Commissioner Dillman inaugu-
rated this plan and the Government is
sharing in the expense as Michigan is
one of the outstanding leaders in high-
way development.

This survey is designed to form a
basis for a comprehensive five-year
plan of State highway construction
without prejudice to either municipali-
ties or rural districts, and in our opin-
ion the most comprehensive plan upon
which to base an equitable distribution
of State Highway resources derived
from the weight and gasoline tax in the
matter of road construction and main-
tenance.

I have been in intimate touch with
your publication for a great many

years and I know its value, as well as

the reliability of your own judgment
on matters of rublic policy, and I trust
that we may receive your support.
W. Hannen.
—_+-.__
Push Polishes.

Shoe merchants should self more
polishes, also, brushes, trees and so on,
for their individual profit, as well as
the common welfare of footwear. The
reasons are these: It has been a pretty
dry season, atmospherically speaking,
for shoes, and it’s going to continue
dry after the heat is turned on. Dry
leather is bad,
when the atmosphere is dry. That’s

nature. ‘So it should be lubricated, to
make it supple.
Lubrication prevents creases and

cracks in vamps, and it improves the

and leather gets dry _

looks of shoes. A shine always adds
to the appearance of footwear, anyway.
Shabby shoes always detract from the
style of the whole costume. So push
polishes because polishes lubricate the

leather, as well as shine up the shoes.
—_>~+.____

Putting Shoppers At Their Ease.

One of the advantages which has
been cited in favor of the groceteria
type of store is that customers are
given a greater opportunity to browse
around and larger sales are the result.

Here is a grocer who believes in
doing everything possible to put cus-
tomers at their ease. For one thing
he exhibits a prominent sign reading
Walk Around — No Obligation to
Buy.” He finds this a real asset in in-
ducing people to come again. It puts
them at their ease.

 

FEET HURT?

TRY THE TORSON
ARCH SHOE

25,000 men have adopted
this shoe.

Their foot troubles are over.
Your feet will tell you why.
Style 900—Brown Kid Oxford
Style 901—Black Kid Oxford
Style 902—Black Kid Shoe
Style 903—Brown Kid Shoe

All Sizes and Widths.

Herold Bertsch
Shoe Co.

Manufacturers of Quality
Footwear
Since 1892.

Grand Rapids, Michigan.

 

 

 

MICHIGAN SHOE DEALERS

MUTUAL FIRE INSURANCE COMPANY

 

L. H. BAKER, Secy-Treas.

 

FIRE AND TORNADO INSURANCE

oe. . $241,320.66
Saved to Policyholders

Since Organization _______ 425,396.21

Write to

Lansing, Michigan

 

 

 

 

20

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.
Pres'dent —
Grand Rapids.
First Vice-Bresident—William Schultz,
Ann Arbor.

Gerritt VanderHooning,

Second Vice-President—Paul Schmidt,
Lansing.

Secretary — Herman Hanson, Grand
Rapids.

Treasurer—-O. H. Bailey, Sr., Lansing.
Directors — Ole Peterson, Muskegon:

Frank Marxer, Saginaw; Legh Thomas,
Ann Arbor; M. C. Goossen, Lansing; R.
J. LaBarge, Pontiac.

 

Apple Sales Doubled By Better Dis-
play and Quality.

Consumption of apples in the United
States has practically doubled within
the last ten or twelve years, it was
stated orally Nov. 11 at the Bureau of
Agricultural Economics, Department
of Agriculture.

Development of grading standards
has appreciably increased consumption
in recent years, while better displays
of this fruit have also tended to attract
more purchasers, it was stated. The
bulk of the apples produced in the
United States are eaten fresh, but a
considerable quantity goes to the can-
ning industry as well.

Additional information furnished by
the Bureau follows:

The commercial prominence of the
boxed apple dates back only about 20
years, although apple production be-
gan early in the development of the
Northwest. Apple trees were bearing
fruit at the Hudson Bay Company’s
post near Vancouver, Wash., as early
as 1834. Apparently some trees were
planted in Oregon, particularly in the
Wilamette Valley, within the next 10
years, and with the California gold
rush of 1848 a rich market came into
existence.

Oregon apples sold in 1849 for $10
a bushel and 6,000 bushels sold in 1855
at $20 tc $30 per bushel. In fact, dur-
ing the early years of the gold rush
craze, the price more than once went
to $60 or $70 per bushel.

Interest in commercial apple grow-
ing has been stimulated in the East
and Middle West in a measure at least
by comparative nearness to the large
markets and correspondingly low
freight rates, by relatively low cost of
orchard land, and by the prices obtain-
ed in recent years for properly graded
fruit. This interest has found expres-
sion in the increased demand for labor-
saving equipment, and in more careful
grading and packing.

A large quantity of fruit reaching
the market each season is greatly im-
paired in quality by being picked at
the wrong stage of maturity, either too
early or too late. This mistake is
caused both by a misunderstanding on
the part of many growers as to when
the fruit should be picked, and by the
failure to interpret correctly under field
conditions the factors indicating the
proper stages of maturity.

Fruit that is harvested in an inima-
ture condition is inclined to scald in
storage and in extreme cases may
shrivel. On the other hand, if it is
allowed to become over ripe on the
trees the length of time it will keep in
storage is reduced greatly. Each va-
riety of apple must be studied to get
the best results in storage and in the
market.

The adoption and use of standard-
ized grades in transactions in apples

 

MICHIGAN TRADESMAN

has eliminated much of the source of
misunderstanding and dissatisfaction,
Clear cut grades, based on variations in
quality, provide a practicable basis for
contracts and purchases upon which
buyers and sellers can deal with mutual
confidence and understanding.

The affection with scald. decay or
other deterioration which develops in
storage or in transit of apples other-
wise up to grade are not considered by
Government standards as altering the
grade, but changes only the condition
of that grade. Consequently, when
ordering apples which have been held
in storage it is advisable to secure, in
addition to the grade statement, infor-
mation relative to the maturity and
freedom from scald or decay.

United States standards specify that
the “apples in the shown face shall be
reasonably representative in size, color
and quality of the contents in the pack-
age.” It has long been the practice in
the barreled-apple region to place the
best apples in the shown face, and the
custom has often been carried to ex-
treme overfacing, which has been the
cause of much dissatisfaction to buyers
in hoth the domestic and foreign trade.
The apples used for facing should not
be so different from the remainder of
the apples as to cause a marked con-
trast.

Inasmuch as expert packing of ap-
ples in boxes is necessary for appear-
ance, in some of the boxed-apple sec-
tions packing schools are held each
Fall under the auspices of the local
commercial club or some similar or-
ganization. These schools, which are
usually held for about two or three
weeks prior to the harvesting season,
are responsible for training many of
the Western apple packers.

Washington, D. C., and Baltimore
readily buy the Golden Grimes, Yellow
Newtown, Rhode Island Greening and
Northwestern Greening, but farther
South in the Gulf States and Texas the
yellow kinds are somewhat neglected
in the markets. New York is a fairly
good market for yellow apples and one
of the best for Rhode Island Greening.
Philadelphia likes the Greening, but is
in general a red apple market. Boston
pays more for the red kinds except
possibly the very early Yellow Trans-
parent and Gravenstein. Yellow and
green apples usually sell lower than a
similar quality of red apples in St.
Louis, Milwaukee and Minneapolis.
Chicago and the large city markets of
Ohio and Indiana have no prejudice
against yellow apples.

—_2+<-___
A Business Man’s Philosophy.

One of the big clothing manufactur-
ers employs a staff of experts whose
job is to teach his customers modern
accounting and merchandising method,
He shows merchants how to keep
books, how to control their inventory,
how to stimulate sales, how to adver-
tise.

As his customers become more pros-
perous this manufacturer enjoys a
larger volume of business and im-
proves his position.

This is the kind of service that gives
a fine satisfaction to those business
men who insist that life shall bring
them something more than a trading

  
 
 

profit. The man who conducts his en-
terprise for the public good, and not
exclusively for profits, enjoys a spirit-
ual glow that is a source of greater
happiness than a bulging bank account.
Fortunately those men who do not
grasp too greedily for a profit fre-

GRAND RAPIDS

November 19, 1930

quently find at the end of the year that
they have been more handsomely re-
warded than their self-centered com-
petitors. This is a happy situation,
since it affords a sound basis for the
expansion of the co-operative spirit in
business. William Feather.

PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

SPECIAL DIE CUTTING AND MOUNTING

GRAND RA PI

 

DS, MI

C HIGAN

 

Lilaa

MENTHOL-HOREHOUND COUGH

DROPS

  

Your
Customers
Want
Them

 

Order

Now.

NATIONAL CANDY, Co., INC.. PUTNAM FACTORY aranp rapips, micu.

 

Always Sell

Rowena Yes Ma’am Graham
Rowena Golden G. Meal

 

LILY WHITE FLOUR

“‘The Flour the best cooks use.”’
Also our high quality specialties

Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING CO.

Rowena Pancake Flour
Rowena Buckwheat Compound

Grand Rapids, Mich.

 

 

In More Homes Everyday

AOLSOM

Wy America’s Finest Bread ®

 

  

 

Ty
Y/

SANCTUM BAKORIUM \
NEWS

Baked in the right manner—
backed by the right advertis-
ing—the result can only be
a steadily increasing demand
| for HOLSUM

 

 

MR. GROCERY MAN!

?,
ee

ARE YOU SELLING

BRAAK’S HOMELIKE COOKIES

For a quick turnover let us supply you from our 25 varieties.
Established 1904

Call Phones 939

We deliver within a radius of 100 miles.

9%,
%

Spring Lake, Michigan

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November 19, 1930

MICHIGAN TRADESMAN

21

 

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—E °. Abbott, Flint.
Secretary—E. J. La Rose,- Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.

 

Merchandising Trends in the Individ-
ual Market.

Trends in merchandising meat in in-
dividual stores may be epitomized in
very few words: modern equipment,
dependable quality, reasonable prices,
and efficient service are the prime fac-
tors inducing the public to patronize
the store, be it individual or chain.

These essentials require further
elucidation.

Modern equipment, lending itself to
the proper refrigerating of meat, has
the further advantage of enabling the
retail meat dealer to display his wares
in an attractive manner. This in itself
attracts the customers ‘to the store, and
prevails upon them to buy there.

Further, a display of particular cuts,
or particular varieties of meat, such as
lamb, at present so low in cost, stimu-
lates sales and consumption, so desir-
able in the interest of raiser, packer
and retailer.

Great progress has been made in
meat market equipment during my 36
years’ experience in merchandising
meat, proving that the trend of the
consuming public is to buy in the mod-
ern equipped store, for everywhere, the
modern, attractive, and_ efficiently
equipped store draws trade. To hold
it and keep it, the other essentials
named must be recognized and em-
ployed.

The next essential, dependable qual-
ity, is quite elastic. I would in no
wise infer that the highest quality is
always indicated.

In neighborhoods where price is a
factor, a lower grade may be neces-
sary, but it should ever be wholesome,
and no retail dealer can expect to suc-
ceed when he attempts to sell meats of
such quality or condition that he would
not eat or have served to his family.

The trend of the consuming public
in patronizing their meat retailers is
more and more toward the store sell-
ing dependable quality at all times.

Reasonable prices, our next essential
of course depends upon quality and
service demanded. But here we find a
determining factor of great import:
Volume.

The day of doing a small business
and charging a big profit is over. The
public is quick to compare quality,
price and service, and will not patron-
ize the store which  over-charges.
Neither will the public overlook the
bad practice formerly quite common,
but I am glad to say at present rarely
prevalent in the market conducted by
efficient management, the practice of
ignoring price conditions prevailing in
the live stock and wholesale market.

Lower wholesale quotations must
immediately be reflected by lower re-
tail prices to the consumer. This in-
stills confidence in the store, leads to
increased patronage, and subsequently
greater profits.

That this theory, when put into prac-
tice, is correct. I have repeatedly and
permanently demonstrated to my own
satisfaction. Constantly practicing this
principle at all times, we find that in

relation to present lamb quotations, the
prices asked for this meat in our storé
reflect the true conditions existing in
the live lamb market, and are in proper
relation to the price we pay at whole-
sale. Result: not only has the sale of
lamb in my store increased enormous-
ly, but the customers, not confining
their appetites to a lamb diet, give me
their patronage for their other require-
ments,

Both the packer and the retailer
should and must realize that ‘the prin-
ciple upon which this desirable situa-
tion is predicated should be adopted
and adhered to by both factors in the
preparation and merchandising of meat.

The last essential in the trend of
merchandising meats in the individually
owned store is service. Service should
be just what the customer desires, no
more, no less. If the patronage re-
quires credit, delivery, the calling for
orders, by all means render such ser-
vice. If on the other hand, the cus-
tomer desires to pay cash, and carry
their purchase, the efficient retailer
quickly adjusts the conduct of his busi-
ness to the desires of his patrons. There
is a place and a demand for either
manner of conducting a retail market.
There is room for both. But whatever
service may be required, let it be the
best that can be rendered.

First, cleanliness, reflected in the
store and by the personal appearatice
of the clerks. Courtesy at all times
and under all conditions. The maxim
pronounced by the late Marshall Field:
“The customer is always right,’ is
just as applicable in the butcher shop
as it is in the department store.

These few principal essentials are
the most important trends in merchan-
dising meat, and I believe deserve at-
tention by the efficient merchant.

Other trends such as the grading of
meat, quick frozen packaged meats, and
fresh packaged meats, are but experi-
ments whose worth as yet has not been
fully proven. I am neither approving
nor condemning, but approach all ex-
periments with an open mind, giving
such support as in my opinion these
experiments merit, ever watching the
reaction of my customers, ready at all
times to recognize the likes and dis-
likes of a discerning public, and willing
to serve the only master I recognize,
my customer. S. Westerfeld.

———_-2.>_____

To those who believe that Thanks-
giving is just another day unless there
is turkey on the table, market quota-
tions and forecasts on this strictly
American delicacy are matters of vast
importance. Therefore word from
poultry dealers that turkeys are plenti-
ful this year and prices may range as
low as 35 cents per pound is, in a man-
ner of speaking, big news. This abun-
dance of turkeys may be one of the
drought’s blessings. A dry season is
as important to young ‘turkeys as an
abundance of moisture is to ducks.
Anyone who ever tried to convert a
nestful of big, freckled turkey eggs

ito a flock of Thanksgiving birds can

vouch for the susceptibility of turkey
fledglings to rain. So this year will
see many of the drougth-ridden areas
shipping turkeys to market in abund-
ance and trying to forget about with-
ered corn and short crop of potatoes.

 

VEGETABLES

BUY YOUR HOME GROWN AND SHIPPED-IN VEGETABLES

201-203 Ellsworth, S. W.

AT THE VEGETABLE HOUSE

VAN EERDEN COMPANY

Grand Rapids, Mich.

 

 

 

 

542° Grandville Ave.,

Wholesale only.

HERRUD & COMPANY
Grand Rapids, Mich.

Manufacturers of Sausage and Meat
Products.

 

 

MERCHANT PARCEL FREIGHT SERVICE

SMALL, LIGHT PACKAGE DBLIVERY SYSTEM.

Cheaper than Freight or Express on small parcels up to 20 Ibs.

We ship only packages weighing 1 to 75 Ibs. and 70 inches in size (girth

plus length).

CRATHMORE HOTEL STATION,

State regulated. Every shipment insured.

NORTH STAR LINE, INC.

R. E. TIMM, Gen. Mgr.

GRAND RAPIDS, MICH.

 

 

VINKEMULDER COMPANY

Distributors Fresh Fruits and Vegetables

Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.

Cantaloupes, Peaches, “Yellow Kid’? Bananas, Oranges,
Lemons, Fresh GreenVegetables, etc.

 

 

 

EGGS

- EGGS -:-

EGGS

Low prices increased demand. On request we will be pleased
to quote finest quality Candled Aprils and Mays.

We are always in the market for Strictly Fresh Eggs, at full
Market prices.

We can supply Egg Cases and Egg Case Material of all kinds.

KENT STORAGE COMPANY :

GRAND RAPIDS

 

M.J. DARK & SONS

INCORPORATED

GRAND RAPIDS, MICHIGAN

r=

Direct carload receivers of

UNIFRUIT BANANAS

SUNKIST ~ FANCY NAVEL ORANGES
and all Seasonable Fruit and Vegetables

 

 

 

 

GRIDDLES

Grand Rapids Store Fixture Co.

7 N. IONIA AVE. N. FREEMAN, Mer.

-— BUN STEAMERS

Everything in Restaurant Equipment

Priced Right.

Phone 67143

URNS

 

 

 

 

4
A
4
a
“4

 

 

MICHIGAN TRADESMAN

November 19, 1930

 

HARDWARE

Michigan Retail Hardware Association.
President—Louis F. Wolf, Mt. Clemens.
Vice-Pres.—Waldo Bruske, Saginaw.
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore, Detroit.

 

Some Pointers in Regard to the Holi-
day Business.

The success of your holiday business
in the next two months will depend to
a large extent on what you do right
now. A certain amount of trade will
come to you without any preliminary
planning; but preliminary work and a
good start will help to increase your
aggregate turnover very materially.

By this time you have probably given
your attention to your buying for the
holiday trade. Attention must now be
given to the selling. Your main ob-
ject is to get holiday buyers into the
store. For at this season, more than
at any other, the public mind is attuned
to buying: and the hardware dealer’s
task is, not to get people to buy, but
to get them to buy from him.

Hence, special selling plans should
be carefully worked out.

As a first step, the regular stock
should be relegated to the background
to make room for holiday lines, such
as toys, sporting goods and household
specialties. From now on the window
displays and the newspaper advertis-
ing should suggest the holiday spirit.
Emphasis should be laid on the fact
that not merely is the hardware store
the ideal place to secure practical
Christmas gifts, but that such gifts are
taking on more and more the orna-
mental aspect as well.

Your holiday ‘business has two
phases. The first and preliminary
phase is the sale of articles useful in
brightening up the home for the holi-
day season. Such lines as_ interior
paint specialties, cutlery, cooking uten-
sils, and table ware, may be tied up
with the “Brighten up for the holidays”
idea. Such a display is timely before
Thanksgiving, and may very well be
given a certain Thanksgiving color.

The second phase is the sale of
Christmas gift lines, which may quite
properly commence immediately after
the Thanksgiving holidays.

Your problem, of course, is to at-
tract the crowd to your store. To ac-
complish this, it will pay to think up
some novel advertising stunts, or to
adapt to present day conditions some
stunts that you or other dealers have
in the past found effective.

Among the more obvious stunts is a
“Holiday goods opening day.” This
is an adaptation of the old idea adopted
by miiliners especially of seasonal
openings, such as_ spring and fall,
when, supposedly, a complete line of
spring and fall hats was shown for the
first time.

Following out the idea, your “Holi-
day goods opening” should be devoted
to showing the public ust what you
have in Christmas gift lines. This
means that your stock, and particularly
any new and novel lines should be on
hand jor display at the opening. The
purpose of the opening is not so much
to sell goods as to get the public into
the store and give them some idea of
what you have.

The holiday goods opening should
be held as soon as possible after the
Thanksgiving holiday—either late in
November or early in December.

Decorate the store, dress the win-
dows, put all your holiday gift lines on
display, and advertise the opening
throughout your territory.

Some dealers go so far as to concen-
trate on merely showing the goods, and
announce—in order to make the affair
different—that no goods will actually
be sold on the opening day, though or-
ders will be taken for future delivery.
As a rule, however, it is good policy to
sell whatever you can sell. But your
goods should be so arranged as to give
everybody a chance to see them, and
especially to impress your public with
the wide variety of Christmas lines you
are offering.

It is especially important to get the
children into your store. At Christmas
time the youngsters really dictate a
large part of the buying. To appeal to
the children three or four devices can
be used to advantage,

First, have a live Santa Claus—
preferably start him from the North
Pole a few days before your opening,
bulletin his progress in your window
and through the newspapers, and have
him arrive at, say, four o’clock on the
opening day—or earlier if it is a Sat-
urday. If it is a school day, have him
come to the biggest school at letting
out time and lead the parade to your
store,

Second, have a children’s department
or a Toyland. If you haven’t room on
the main floor, the youngsters will be
quite willing to climb to the second
floor. Here display all those lines cal-
culated to appeal especially to children.
Have a bower or booth for Santa,
where he can sit and talk to them as
they go past.

Third, have some little souvenir for
Santa to hand out to every youngster
who comes and leaves his or her ad-
dress and birth date. Have an ad-
dress book conveniently placed on a
table. As each child signs the roll
hand out a tin whistle, a pea shooter or
some such item for the boys and a
small doll or looking glass to the girls.
Toy balloons are also good souvenirs.

Suppose this stunt does cost a few
dollars, it is good business to get the
friendship of the youngsters, and es-
pecially to get them interested in your
gift lines early in the season. First
impressions count for a lot with juven-
ile customers.

Your list of addresses will give you
a useful mailing list. You can use it
almost immediately, in fact, by mailing
to each youngster a circular letter and
a booklet or dodger with a list of suit-
able Christmas gifts.

An alternative stunt is a Santa Claus
letter box. One big store in my town
has a large red letter box at the front
door, where children drop their letters
to Santa Claus. And it is surprising
what a lot of letters are dropped in that
box. In due course each writer re-
ceives a letter from Santa Claus advis-
ing the youngster that Blank’s store is
to be his headquarters in Carisford,
and inviting the recipient to call and
see him at such-and-such an hour and
receive a little souvenir.

By all means impress upon the
youngsters the idea that your store is
Santa Claus’ headquarters. The chil-
dren will talk about it incessantly, and
will urge their parents to see what you
have and describe specific presents

they want. This word of mouth ad-
vertising counts for a lot at Christmas
time,

Here is an announcement which,
with minor changes, can be used either
as a newspaper advertisement or a cir-
cular letter:

Holiday Gifts’ Opening Day
At Blank’s Hardware

You'll be glad to know that the very
comprehensive stock of Christmas gift
lines purchased by us for the Christ-
mas trade will be on display for the
first time at our store on Saturday,
Nov. 29.

You are cordially invited to call and
inspect them. We will be delighted
to show you what we have. You are
under no obligation to buy. We mere-
ly want you to realize that for prac-
tical and useful as well as ornamental
gifts, the ideal place to buy is Blank’s
hardware.

Bring the children with you. Let.
them see Toyland, on the second floor.
Santa Claus will be there to welcome
them.

Our large stock will enable you to
select a suitable gift for any member
of your family, or friend. In toys,
sporting goods, cutlery, silverware,
tools, cut glass, shaving supplies, etc.,

we offer a complete stock at prices to
suit every purse.

It’s a pleasure to show what we
have. Blank’s Hardware.

Such an advertisement would be
strengthened by the offer of “a gift for
every child” or the quoting of some
special novelty at a feature price. These
are details for you to decide for your-
self.

From your opening day until Christ-
mas eve, your store should have a fes-
tive look. Evergreen, Christmas bells,
rosettes, and similar lines in the sea-
sonable red and green colors will pro-
vide the requisite decorative effects.
Run one string of festooning down the
middle of the store, with other lines
‘branching off to the sides, or radiating
from a cluster in the center. The back-
ground for your window should be
cotton or cheesecloth trimmed with
evergreen or holly. Lighting is im-
portant; see that the lights are so
shaded that the light will be evenly
diffused over the goods instead of
shining in the eyes of the passersby.

Brighten up show cases and silent
salesmen and tables with colorful
Christmas decorations, clean paper and
cheesecloth. Everything at this sea-
son should look bright, cheery and

 

Michigan Hardware Co.

 

 

100-108 Ellsworth Ave., Corner Oakes
GRAND RAPIDS, MICHIGAN

4

Wholesalers of Shelf Hardware, Sporting
Goods and

FISHING TACKLE

 

G

 

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars

BROWN & SEHLER

COMPANY

Farm Machinery and Garden Tools
Saddlery Hardware

Blankets, Robes
Sheep Lined and
Blanket - Lined Coats
Leather Coats

 

GRAND RAPIDS,

MICHIGAN

 

 

 

Wholesale Only.

342 Market St., S. W.

 

Manufacturers and Distributors of
SHEET METAL ROOFING AND FURNACE SUPPLIES,
TONCAN IRON SHEETS,
CONDUCTOR PIPE AND FITTINGS.

We Protect our Dealers,

THE BEHLER-YOUNG CO.

EAVETROUGH,

Grand Rapids, Mich.

 

 

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November 19, 1930 MICHIGAN TRADESMAN 23
*

clean. A supply of holly boxes and reader value, for, unlike circulars, it fluences. The National Retail Hard- Corduroy Tires

holly wrapping paper might be secur- is actually paid for. It is not di8- ware Association provides a mat ser-

ed to give your Christmas parcels a tributed in hit or miss fashion and vice for its retail members. Many of

seasonable aspect. A holly sticker on there is no waste. In comparing costs the state associations are interesting Sidewall

gummed paper can be provided with of circulars with newspapers, it must themselves in this way and at the local Protection

some such wording as this: be borne in mind that circulation fig- - meetings the topic of advertising

Oo 2 a Brom (2222 ures into the matter. A newspaper should always be one of the prime con-

Blank’s Hardware Wishes You a Very may put out 10,000 to 50,000 copies and __ siderations. Made in

Merry Christmas

Just inside the door a large sign
might be set up so that every customer
going out will be met with a “Merry
Christmas.”

Another device to interest the chil-
dren is a contest of some sort. A
Western store cffered a prize each day
from the opening day until: Christmas
Eve for the best drawing of Santa
Claus sent in, accompanied by a four
line verse introducing the name of
Santa Claus and the name of the store.
The prizes were toys and the prize
winning drawings were posted up each
day in the toy department. Prizes for
e=sivs—such as “What Christmas gifts
{ would prefer from Blank’s Hard-
ware’’—represent an alternative ‘stunt.

Victor Lauriston.
——_+>___
Advertising For the Average Hard-
ware Merchant.

If the “average hardware merchant,”
that vast number of dealers from coast
to coast, in towns of 5,000 to twenty
times that number of inhabitants, who
are carrying on in an independent
manner, will debunk themselves of
various and sundry ideas as to adver-
tising and advertising aids, they stand
a mighty good chance of making more
profits, of adding a considerable new
volume of sales.

The world is full of advertising text-
books, and anv dealer knows from his
school days, that if a pupil neglects
his textbooks, his will be the ignominy
of standing at the foot of his class.

"low can a dealer secure new lights,

dern assistance in advertising?

can accept with gracious good

' .d earnest effort at co-operation,
-tures of manufacturers who

7 chat the retailer’s success is
ccess. The age-old idea that

-: any ulterior motive behind the

\ ey ot a manufacturer’s sales helps

:aded into oblivion,
mong the best of textbooks are the
modern trade journals, many a dealer,
at cross roads, or in an unimportant
spot on the map, has blazed a trail of
profit to his door by means of plans
and ideas assimilated from the pages
of his own trade magazine.

Then there is no doubt about the
textbook value of the associations: the
trade associations facing and solving
the same identical problems which
harass the individual dealer.

It may be set down as a basic truth
that the best medium of advertising
for a dealer is the mewspaper. Yet
this bald statement may be met with
differences of cpinion in some quarters.
Of course, there are newspapers and
some sheets of that name, which need
more than an apology for their exist-
ence. I am speaking of an established
paper, where there is trading area
enough covered, and enough popula-
tion to make the coverage productive,
if the space is properly utilized. There
are these essentials about a newspaper:
First, it is persistent; it works night
and day, the year around; it must have

a like number of circulars would total
a heavy sum,

Next to the mewspaper for general
advertising purposes comes the circu-
lar and what manufacturers have done
for the retailer in the way of newspaper
publicity can well be adapted to circu-
lars. If the newspapers are too costly
or in the event of a community store,
it is folly to pay for the entire circula-
tion of a newspaper when trade is ex-
pected from only a limited district.

Both manufacturers and wholesalers
supply ready-made mats in ad-form in
which the dealer’s name can be in-
corporated. These mats are obtained
by pressing a metal etching into soft
paper which is then baked and pressed
into extreme hardness. Matrices is
the proper name. Metal printing
plates, zinc, or copper etchings, electro-
types and stereotypes are called cuts.
The majority of printing plants—job
plants, that is—have outfits for making
metal plates from the matrices. If
they cannot usc the mats, the manu-
facturer or the ad-agency can usually
supply the cuts, so it is well to ascer-
tain which the printer wants, matrices
or metal cuts.

Here is a concrete way to utilize the
manufacturer’s newspaper aids. If
you do not run these advertisements
with your name imserted in the news-
papers, use the made-up copy, in com-
bination with your own original copy.
Some dealers use three or four of the
manufacturer’s advertisements on one
side of a circular and their own copy
on the other. This makes the circular
more attractive. The prepared adver-
tisements are artistic and different.
They create a special appeal and in-
crease sales. In other words, you sub-
stitute on your own circulars matter
designed for newspapers, making a
miniature newspaper for your store.

Then there are the many circulars
for general or mail distribution, with
stuffers and package slips furnished by
the manufacturers. A live mailing list
should be used by every retailer, no
matter how large, or how small his
town. Direct by mail advertising pays
and one of the best ideas is to get out
your own direct letter, make some
definite offers ard include two or three
of the manufacturer’s advertising slips.
Such mailings every three or four
weeks will add profits if the lists are
well selected.

I am not attempting to supply a
number of specimen advertisements,
letters or headings. Your trade jour-
nals are the textbook or the papers
from neighboring cities. It pays to
subscribe to two or three of the big
town papers, for they carry many ideas
which can be readily incorporated in
your own efforts. Not merely steals,
but ‘adaptations which bring your ad-
vertising up out of the ordinary local
rut and attract dollars your way.

Your trade association is, or should
be, interested in helping on advertising
Or more sales, more profits, of ways
and means to compete with outside in-

Aside from purely advertising stand-
pots, the associations serve to foster
ideas as to sales, buying and displays,
each an essential, after all of adver-
tising.

A purchasing agent for one of the
great steel mills told me one day that
he never had his office closed to a
salesman. “I meet all sales representa-
tives with an open mind. I don’t per-
mit the floaters, the seedy and irre-
sponsible peddlers, to ittake my time.
But the man who comes from a reput-
atle house, one who is imbued with
ccnerete salesmanship, a man trained
and posted in his line has much to
teach me. I cannot know everything
that is going on in the industrial circle
in which I am interested. There are
new ideas, new price developments,
new methods of usage, all of vital
vaiue to me, so even if I cannot place
an order, I may profit and so may the
salesman by cur exchange of news,
knowledge and facts.”

In line with this statement is that
of a Toledo hardware man who says,
“T secure some of my best advertising
and sales ideas from the men on the
road. They come in from Cleveland,
Dayton, South Bend or Grand Rapids
and tell me what Oom or Blaisdale or
Perkins is doing. I have new window
display ideas and new store display
stunts.”

So here is another textbook to aid
the dealer, the intimate contact with
traveling men.

Advertising is not alone the printed
page, the direct letters, the window
displays; there is the impression made
by salesmen in your store, the lighting
of your establishment, the appearance
of your delivery trucks—advertising is
the appeal you and your store make
to the public and that appeal has so
many sides it cannot be covered with
one textbook. It requires constant
study, self research and, above all else,
the sane application of proven prin-
ciples and practices of others to your
own benefit.

The hardware business, like any
other retail enterprise, requires en-
thusiasm, this is the mainspring of ac-
complishment, and it can well be said,
“Tf you work while you live—you will
live well while you work.”

Hugh King Harris.

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool In Summer

Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK Co.
Saginaw.

 

 

Grand Rapids

Sold
Through
Dealers

Only.

 

CORDUROY TIRE CO.
Grand Rapids, Mich.

 

Jennings’ Pure Extracts
Vanilla, Lemon, Almond, Orange,
Raspberry, Wintergreen.
Jennings Flavoring Extract Co.
Grand Rapids, Mich.

 

 

Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertisin
Expert Mrechandising
209-210-211 Murray Bldg.

GRAND RAPIDS, MICHIGAN

 

 

 

WHITEFISH and TROUT
By Air Daily
LAKE and OCEAN FISH
GEO. B. READER

1046-1048 Ottawa Ave., N. W.
GRAND RAPIDS, MICHIGAN

 

 

I. Van Westenbrugge

Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)

Nucoa
KRAFT (KK) CHEESE

All varieties, bulk and package cheese

‘*Best Foods’

Salad Dressings

Fanning’s

Bread and Butter Pickles

Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD
OTHER SPECIALTIES

 

 

 

 

 

 

 

 

The Brand You Know
by HART

 

Look for the Red Heart
on the Can

LEE & CADY Distributor

 

 

 

 

24

MICHIGAN

TRADESMAN

November 19, 1930

 

HOTEL DEPARTMENT

News and Gossip About Michigan
Hotels.

Los Angeles, Nov. 15—Preston D.
Norton, general manager of Hotel
Norton, Detroit, and the Norton-
Palmer, in Windsor, Canada, has been
elected chairman of the executive
council of the Michigan Hotel As-
sociaton, and I will say the organiza-
tion did themselves proud in making
the selection. Several times, during
my connection with the association,
Mr. Norton was offered the presidency
of the organization, but he uniformly
declined for the reason, as he claimed,
that more seasoned timber was desir-
able, though we all knew that even if
“Pres” was not carrying the burden of
vears on his shoulders he was equipped
for any branch of service. Now that
the ice is broken, the advancement of
this very capable young -man to the
position I slated him for several years
ago, will be in crder, and if he declines
I declare that. I will come back to
Michigan and inflict corporal punish-
ment, assault and battery or something
like that. On the same occasion which
I have spoken of, the executive coun-
cil did a lot of work, all for the good
of the order. The meeting was held
at the Norton-Palmer, Windsor, where
a wild duck diuner was served by the
host, Mr. Norton, the deliberations be-
ing presided over by the newly elected
president, George L. Crocker, manager
of Hotel Olds, Lansing. One of the
important matters which was taken up
at this meeting, was the question of
omitting from the printed roster of the
association the names of such mem-
bers as were delinquent in the-payment
of their dues. This is a question which
has proved a bone of contention among
many organizations, and one which,
unless settled positively for all time
would wreck almost any association.
It is not a question of imability to pay
dues, but one of pure carelessness on
the part of members. Up to the time
of the induction into the president’s
chair, several years ago, of Edward R.
Swett, of Hotel Occidental. Muskegon,
this detail was conducted in a hap-
hazard fashion, but that gentleman in-
sisted that to remain a member one
must pay dues and that to remain an
association new blood must be added
continuously. This rule was strictly
adhered to for a long time, and the
membership at one time rivaled that
of the Ohio Association with a full-
paid roll of upward of 500. One of
the topics discussed was the question
of the duties of regional vice-presidents
covering the maintaining of contact
with all hotels in their respective dis-
tricts, the collection of dues and the
securing of new members, as well as
the promotion of regional meetings for
the discussion of local programs as
frequently as mav be deemed necessary.
The problem of accepting small ho-
tels which are not much more than
rooming or boarding houses was dis-
cussed at length, and the council
agreed ihat while small hotels operat-
ing legitimately as hotels are always
welcome, the boarding house type
should not be encouraged. Along this
line a card index is to be established by
the secretary containing confidential
information regarding every hotel in
each district, giving the name of man-
ager, operator or owner, number of
rooms and character of trade, etc. In
deciding, however, to eliminate board-
ing houses operating as hotels, the
council was particular to stress the
fact that the small town hotels which
are legitimately operated are the real
backbone of the Association, and that
size alone is no criterion as to the de-
sirability of the membership. Ex-
president John A. Anderson, president
and general manager of Hotel Harring-
ton, pointed out that the smaller house
proprietors are especially desirable
from a legislative viewpoint, as they
are usually in much closer touch with

 

their representatives than are the oper-
ators of the larger city hotels, and they
possess a very real influence in legis-
lative matters pertaining to the hotel
industry. There was an attendance of
about twenty at the meeting.

Harold A. Sage, general manager of
Hotel Tuller, Detroit, paid a visit to
Cleveland last week and was a guest
of honor at the monthly meeting of the
Cleveland Hotel Association. I be-
lieve I told you a while ago. that Mr.
Sage has adopted a policy of putting
in his week ends visiting hotel friends,
or creating new ones, in towns and
cities that are interested in Detroit, or
in line to be, and has found this pro-
gram to be highly satisfactory.

The Knott Hotels Corporation, one
of the extensive National chains, has
taken over the operation of Hotel La-
Salle, Detroit, formerly the Savoy, on
management contract with the Ade-
laide Realty Co., owner of the prop-
erty. The LaSalle contains upward of
700 rooms and is the thirty-sixth unit
of the Knott corporation.

Some of the larger hotels, located in
cities where unemployment necessitates
the distribution of food supplies, are
doing ‘their part by supplying soup and
bread in large quantities, gratuitously
through charity organizations. This
plan was adopted during the panic of
1893, and proved highly satisfactory.
Soup of certain types, highly nutritious,
can be produced at small cost, and cer-
tainly more economically, in the larger
kitchens of hotels.

 

 

Roscoe J. Tompkins, well known to
Michigan operators, and a former man-
ager of Hotel Blackstone, Chicago,
and Book-Cadillac, Detroit, will open
shortly, as general manager, Hotel
Claridge, Atlantic City, one of ‘the
largest units in the board-walk baili-
wick.

 

The Greater Whittier Hotel, Detroit,
the largest residential house in the city,
has split into two sections, and will be
operated as two separate hotels. This
situation was created by the fact that
the original section, erected about
eight years since and the addition
created in 1926 were finamced by dif-
ferent bonding houses and both sec-
tions have been taken over by the
bondholders. John F. Conroy, who
has been manager. of the institution
since its inauguration, has cast his lot
with the American Bond and Mort-
gage Company, while Harry R. Price,
for some time manager of Hotel Du-
rant, Flint, and operator of Hotels
Capital and Robert Douglas, in the
same city, will manage the section con-
trolled by the Strauss interests. A
division of the interests and facilities
of the hotel will be in order, separate
heating plants will be installed, and
the question of another kitchen and
dining room will depend on future re-
quirements. Knowing personally both
Messrs. Conroy and Price, I will say
that there will be real service in both
sections of the Whittier and I pre-
sume likely, friendly rivalry.

 

George A. Southerton, of the Battle
Creek LaVerne, has added a parking
space to his establishment, with a 100
car capacity, with rock garden en-
vironment, if you know what that
means, and now, with the taking over
cf the Mills cafe, may reasonably be
credited with having enough to do to
keep him out of mischief,

 

Juan A. Hunt, old-time operator of
Michigan hotels, passed away at Cold-
water, last week,

 

Medical men say that a fish entree
and ice cream should not be served at
the same meal. I should hope not.
The combination would be almost as
bad as garnishing raw oysters with
sugar,

What a great many individuals have
realized for a long time is now being
proven scientifically, i. e., that vibra-
tion and noise ruin sleep, and out here
in Los Angeles the authorities are tak-

 

Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St., W.
GRAND RAPIDS, MICH. -

 

 

NEW

     

Decorating

and
Management
aaa FAMOUS
Grand Cireus Park. Oyster Bar.
800 Rooms - - ~- 800 Baths

Rates from $2.50.

HOTEL TULLER

HAROLD A. SAGE, Mgr.

 

HOTEL OLDS

LANSING
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates
GEORGE L. CROCKER, Manager.

 

£

Muskegon ete

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWART R. SWETT, Mgr.
Michigan

 

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

 

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria ote Sandwich Shop

HOTEL
CHIPPEWA

HENRY M. NELSON, Manager
European Plan
MANISTEE. MICH.
Up-to-date Hotel with all Modern
Conveniences—Elevator, Etc.
150 Outside Rooms
Dining Room Service
Hot and Cold Running Water and
Telephone in every Room.

$1.50 and up
60 Rooms with Bath $2.50 and $3

 

 

 

 

 

 

CODY HOTEL

GRAND RAPIDS

RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms -% 400 Baths

RATES
$2.50 and up per day.

 

“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE

Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

Republican Hotel
MILWAUKEE, WIS.
Rates $1.50 up—with bath $2 up

Cafeteria, Cafe, Sandwich Shop
. in connection

 

 

Park Place Hotel
Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

R. D. McFADDEN, Mgr.

 

 

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All

room and meal rates very reasonable. -

Free private parking space.
GEO. W. DAUCHY, Mgr.

$800 Rooms With or Without Bath
Popular

HOTEL KERNS

LARGEST HOTEL IN LANSING

Priced Cafeteria in Con.
nection. Rates $1.56 up.

= &. RICHARDSON, Proprietor

 

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.

Representing
a $1,000,000 Investment.
250 Pome ie Sees with Private
th

ath.
European $1.50 and up per Day.
_ RESTAURANT AND GRILIL_—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

 

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er

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at ali Nese
‘
‘

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tian

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~ caanaeaeB —— ase ne AR it
>

 

1
4
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November 19, 1930

ing cognizance of the fact and are try-
ing to do something about i. As a
starter an ordinance has been adopted,
putting the lid on miniature golf cours-
es after midnight, the tooting of auto
horns, unnecessarily, at any time of
the day and night and a closer super-
vision over the radio performance. The
hotel guest is not so much interested
in these reforms, especially when steam
drills, riveting machines, hoists, etc.,
make hideous inroads of life’s stock of
quiet and comfort, both day and night,
but every little helps. Someone out
here is advocating paper wheels for
street cars, the same as are now being
used on Pullman cars, which if adopted
promise relief from this nuisance. The
hotel man has his cup of bitterness
filled to the brim when he does every-
thing humanly possible to eliminate
noise in his own establishment, and
then runs up against this outside inter-
ference,

At the recent general election the
voters snowed under an amendment
to the state constitution which, in ac-
tual operation, would allow the userers
in the state, and they are legion, to
charge any rate of interest they de-
sired, when accompanied by a written
agreement. A jot of real bandits really
got so far as to have this high-jacking
scheme placed on. the ballots and
might have carried but for the inter-
ference of a few square shooters who
discovered the Ethiopian in the wood-
pile. California’s legal rate of interest,
without stipulation, is eight per cent.,
which may be extended to twelve by
written stipulation. ‘Both, highway
robbery, but California politics are ab-
solutely controlled by the banking in-
terests,swhich, supplemented by the
real estate racketeers, make a most
formidable showing. I have written
columns in praise of California insti-
tutions, giving many valid reasons why
the normal individual should, at least,
spend his declining years here, but un-
less he keeps away from the loan and
mortgage sharks, his last days will be
spent in some county sanitarium. My
best advice to my Eastern friends is:
If you are coming here to live, invest
your surplus funds in non-taxable se-
curities of unquestioned value, or you
will surely feel the prick of the javelin
out here I suggest non-taxable paper
for the reason that the collector man
will get his if you don’t watch out.
Taxes have reached unheard of rec-
ords, and special assessments—well, if
you don’t invoke the services of a
detective agency to look into these,
you will discover yourself homeless
some fine morning, without any notice
of dispossession. Happily, the bottom
has dropped out of the realty market,
so 'there is little speculation in that di-
rection, about the only transfers re-
corded being the occasional giving
away of a building lot with a pound of
tea at some chain store. If, as is
claimed by some of the more opti-
mistic, that Los Angeles will have ten
million people in 1950, the lots are al-
ready platted for them. The weather
and sunshine are still legitimate talking
points, but line your pockets with
shark-hooks when hobnobbing with
the financiers. Fortunately I have es-
caped the “broker,” but the taxes—
well, don’t mention them just now.

 

The press dispatches bring to me the
news of the burning of Hotel Mar-
quette, at Marquette, owned and oper-
ated for a period of forty years iby one
of the best friends I have ever known
—John H. Lewis. My Michigan
friends wll have known all about the
details of the conflagration long before
this, so I will confine my remarks to
the historical and perhaps somewhat
sentimental details, for Hotel Mar-
quette was surely a landmark—one of
the first of the pretentious hotels
erected in the Upper Peninsula. Many
years ago—it seems according to the
press report that it was presumably
thirty-nine—when I was traveling for

MICHIGAN TRADESMAN

Barnhart Bros. & Spindler, Chicago,
selling type to printers, I blew into
the Marquette at the very beginning
of a blizzard, which lasted over a per-
iod of several days, and there was
John Lewis—not, ‘possibly, as avoirdu-
poisv as of late years—but still John
Lewis, typical landlord. Did the try to
make me forget all about the blizzard
and the further fact that I was await-
ing an expense check to keep me from
financial wreckage? Well, he didn’t
do anything else, and he didn’t do any-
thing else for every other guest who
had fortunately found anchorage with
a real, red-blooded landlord. And if
our expense checks had not arrived,
did we worry about making our ter-
ritory? ‘Not at all. This wonderful
fellow gave us to understand that so
long as there was any powder in ‘the
magazine, we could have expense
money, whether or no. Well, that was
John Lewis, and the same is typical
of that dear soul to-day and always
will be. He may be—temporarily, I
hope—handicapped by illness, but with
me, John Lewis, red-blooded landlord,
is still in the ring. Possibly I may be
pardoned for digressing for a moment
and reminiscing of those good old days,
possibly gone forever, but they were
the days when John Lewis, Hotel
Marquette; James R. Hayes, Park Ho-
tel, Sault Ste. Marie; Johnny Mann,
Hotel Douglass, Houghton, and Louis
Mallette, Hotel Ossawinamakee, Man-
istique, were much in evidence in the
hearts and minds and estimation of
such knights of the grip who used to
roam over the wilds of Northern Mich-
igan, seeking that which they might
devour and—some orders. But they
were all real hotel men. Did they care
if their guests asked for a repetition of
the broiled whitefish offering, or took
an extra helping of buckwheat cakes to
protect their ribs against the rigors of
an Upper Peninsula winter? Well, the
Hall of Fame of potential and history
making statesmen, would be greatly
leavened with busts of this quartette.
There are a lot of good stories told
about John Lewis, but I think about
the best I heard of was one he told on
himself: Several years ago John came
out to California to enjoy a winter of
sunshine and roses, and during his ab-
sence his daughters, Rhea and Mar-
garet spent $20,000 in rehabilitating the
hotel, and do you know, John consid-
ered it a great joke, when we talked it
over—over a bottle of elderberry—in
pre-Volstead days. These daughters,
by the way, received laudatory men-
tion in my information concerning the
conflagration, for their bravery in as-
sisting guests from the burning build-
ing. They are the best ever. Hotel
Marquette, under Mr. Lewis’ manage-
ment, for many years was the foremost
hostelry in the Upper Peninsula and
one of the best-known in Michigan.
About a year ago, when it was decided
to rebuild the structure, the Lewis Ho-
tel Company was formed for the pur-
pose of financing the project and the
Misses Rhea and Margaret Lewis be-
came managers of the establishment.
While the hotel was being remodeled,
it was closed for the first time in its
long career, and was re-opened last
spring. It was almost entirely rebuilt,
with a new lobby, dining rooms and
kitchen, a new ‘porch, elevators and
new furnishings throughout. The pub-
lic rooms were extremely attractive and
the accommodations modern in every
respect. I have no data as to the fu-
ture plans of the owners, but I feel
that the destruction of this wonderful
establishment, is little short of a real
tragedy, and will be long regretted by
the traveling public to which it offered
all of the attractions of a home for two
score years. Only a few weeks ago,
the subject of broiled whitefish was
mentioned at a hotel gathering I was
attending, and it was my pleasure to
speak of the tasteful output of Hotel
Marquette kitchens, coupled with the
statement that in forty years it was

never missing from the bill of fare, as
the piece de resistance.

 

The common law imposes on the inn-
keeper an insurer’s liability for the
loss of property of a guest. The loss
is imposed even though the operator
may in no wise have been guilty of
any negligence. From time to time
other laws have been passed relieving
or limiting the innkeeper from liability
under various circumstances, but the
fact remains that the hotel people have
always been discriminated against in
statutory matters. There are a few
states, however, which have modified
their laws to the extent that a hotel
cannot be held responsible for the loss
of baggage after the guest has checked
out, but who has left his baggage, tem-
porarily, in the establishment, under
the holding that he is not liable as a
gratuitous bailee. As such is liable
only in the event that the loss has oc-
curred by reason of gross negligence
on his part. Of course the courts will
place various constructions on the
term: gross negligence.

Frank S. Verbeck.

 

Lansing, Nov. 18—Revamped, re-
decorated, renovated and newly equip-
ped, the Fleming ‘Hotel, one of Lan-
sing’s oldest thostelries, is catering to
a selected public under new manage-
ment,

‘The hotel, at one time the home of
the bachelor’ and transient wayfarer,
has long been a popular place ito stay
over night, a week or sojourn for a
year under the management of its own-
er, James Fleming.

A few weeks ago F. W. Selby, of
North Star, a banker and business
man, came to town, looked at the
property and decided to take it over.
His offer was accepted and for the
first time in over a quarter century
the place has a new manager.

The new proprietor immediately set
about to add to the hotel’s already
well appropriated comforts for | the
traveler and constant roomer. The
lobby was re-arranged and painters got
busy. Some new furnishings were
purchased and placed and_ business
started with a bang.

Mistaken Identity.

At a revival meeting converts were
coming forward by the dozen. A Negro
came striding down the aisle and drop-
ped to his knees. He was barefooted
and two enormous feet stuck up behind
him.

In a moment the revivalist started
up the aisle, kneeling here and there
beside the converts. The near-sighted
old man peered earnestly at the Negro,
patted him on the shoulder and mur-
mured: “Bless you, brother.” Then
kneeling behind him, he said, “And
bless these two dear little boys.”

Five Mistakes of Life.

1. The delusion that individual ad-
vancement is made by crushing others
down.

2. The tendency to worry about
things that cannot be changed or cor-
rected.

3. Insisting that a thing is impos-
sible because we ourselves cannot ac-
complish it,

4. Attempting to compel other per-
sons to believe and live as we do.

5. Neglect in developing and refin-
ing the mind by not acquiring the habit
of reading fine literature,

—— 7+ >___
Lansing—John Affeldt, of John Af-
feldt & Sons, food dealers on East
Grand River avenue, celebrated his
83rd birthday Saturday by opening his
place of business as has been his cus-

25

ittom,for nearly 50 years. Mr. Affeldt,
‘who thas been continuously in business
in North Lansing for almost a half
century, was waiting on trade Satur-
day and receiving congratulations
from North side merchants and cus-
tomers. Although well advanced in
age, Mr. Affeldt is not only active in
his business but has perfect hearing
and eyes so “young” that he has no
need of “specs.” Regular thours of
sleeping and working, moderate recrea-
tion, and moderation at all times at the
table, and regular habits have con-
tributed largely to this longevity.
“And,” the adds, “don’t worry. Worry
wears down the resistance to sickness
and is ‘harmful mentally and physically.”
——_+~-~+___

Kalamazoo—White Bros. Corpora-
tion of Kalamazoo, organized to take
over the going concern of White Bros.
& Co., has a capitalization of $100,000,
with $58,700 paid in, constituting the
property of the old company. The
business will be continued at the same
location, 847 Portage street.

——_2+-____

Grayling — The Kerry & Hanson
Flooring Co, has decreased its capital
stock from $100,000 preferred and
$100,000 common to $70,000 preferred
and $100,000 common.

Highland Park—The Stark Pump &
Stoker, Inc., 135 Six Mile Road, West,
has been incorporated with a capital
stock of $50,000, $2,000 being sub-
scribed and paid in,

Saginaw—The Beadle & Becker
Wiping Cloth Co. has changed its
name to the Becker Wiping Products,
Inc., 728 North Washington avenue.

—_~+~+.___
Hamtramck—The Kotcher Separator
Co., 9240 Conant avenue, has changed
its name to the Kotcher Separator
Corporation,

——_2s?-2>_____
Adrian—The Simplex Paper Corpo-
ration has increased its capital stock
from $300,000 to $350,000.

 

 

 

   

HOTEL BROWNING

Grand Rapids
Room & Bath $2 to $2.50. No Higher
Half Dollar Dinners 5:30 to 8 P. M
Three Squares from Station.
Liberal Parking Space.

 

CHARLES RENNER HOTELS

Four Flags Hotel, Niles, Mich., in
the picturesque St. Joseph Valley.

Rumely Hotel and Annex, La-
Porte, Ind.

Edgewater Club Hotel, St. Joseph,
Mich., open from May to October.

All of these hotels are conducted
on the high standard established
and always maintained by Mr.
Renner.

 

 

 

 

 

MICHIGAN TRADESMAN

November 19, 1930

 

DRUGS

Michigan Board of Pharmacy.

President—J. Edward Richardson, De-
troit

Vice-Pres.—Orville Hoxie, Grand Rap-
ds. a

Director—Garfield M. Benedict, San-
dusky.

Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids.

 

Michigan State Pharmaceutical
Association.
President—John J. Watters, Saginaw.
First Vice-President—Alexander Reid,

Detroit.
Second Vice-President — F. H. Taft,
Lansing.
Secretary—R. A. Turrell, Croswell.
Treasurer—P. W. Harding, Yale.

 

Should a Pharmacist Manufacture
Toilet Preparations?

Should a pharmacist manufacture
toilet preparations?” It is very hard to
answer this one way or another. I
would say, in most instances, it would
not pay. However, where a pharma-
cist has a special liking and under-
standing for this line of work, I would
by all means say “Yes” because many
of our Nationally advertised toilet
preparations have been started and
created by pharmacists and there are
several toilet preparation businesses
that couldn’t be bought for a million
dollars to-day which still bear the
names of some former pharmacists.

What should a pharmacist know in
order to get only part of the way on
the right track so that his venture will
meet with success? Either your prep-
aration must be something entirely
new and original, but bear in mind it
should also be practical, or else it
should be better than other similar
preparations on the market. This of
course is not always very easy to do
but it can be done in many cases be-
cause not all of the present successful
firms are using the finest raw materials
for their preparations nor are they
using the finest perfume raw materials
at all times. Many of them do not
even seem to have the knack of select-
ing the proper odor types that women
want to-day or that are in vogue to-
day. For these reasons, gome of the
older firms are going back.

It has been proven to me that the
demand for certain odor types seems
te change as time passes. Certain odor
characteristics sell for a time, then ap-
parently all at once they are not de-
sired so much. Of course, most of this
slackening of interest in a product is
due to its too great popularity. The
majority of women do not care to use
an odor that is universally met with.
In this connection, some of you will
no doubt remember the popularity en-
joyed by the Narcissus type of odor.
For a while one could get this perfume
odor in great abundance in every pub-
lic assemblage. It became too popular
and is now much less sought after by
discriminating trade. The most fastidi-
ous woman is as particular about the
perfume odors of the toilet prepara-
tions she uses, as she is with the things
she wears; she wants them to be dif-
ferent and exclusive. This fact always
gives the new-comer a chance when he
has the ability to manufacture good
preparations and the temperament to

use and select the odors that women
will like, which to my mind is the de-
ciding factor as to whether a prepari-
tion is a success or a failure.

But here is where so many of the
new-comers make their mistakes. Not
knowing enough about this particular
business or imagining that their prep-
paration is better without giving it
enough real and careful study and
thought and without having made
comparisons with other similar and
same products already on the market,
they just go ahead blindly and trust
more to luck than to the superiority
of their preparation. A successful
preparation must first of all be a per-
fect preparation in every respect; it
must remain in the same perfect con-
dition six months or a year or even
longer after it has left the laboratory.
These, gentlemen, are very important
points, much more important than the
average manufacturer realizes. I know
firms that have gone into bankruptcy
right after having brought out their
first preparation just because of an
imperfect product. This imperfection
was only discovered after the prepara-
tion had been placed on the market,
showing that the firm in question had
not done sufficient research work. A
case is still very vividly in my mind
of a large chemical house which spent
more than one-half million dollars on
National advertising to put a _ face
cream on the market and through their
advertising succeeded so admirably
that their preparation was stocked by
practically every druggist and depart-
ment store and other stores handling
toilet preparations all over the coun-
try. However, after the public began
buying the cream which was put up
in a very beautiful jar and carton, the
cream had partially dried up and had
begun to lose its snow-white color.
Even though all this money was spent
and a success was practically assured,
the whole venture was a failure and
this large chemical house has never
again attempted to put out another
toilet preparation. In fact, if they ever
did attempt it again, hardly any drug-
gist or department store would ever
have enough confidence to again stock
one of their toilet preparations. This
certainly emphasizes the importance of
first knowing that your product is
right, then going ahead.

Also of very great importance is the
color of your preparation, if you in-
tend giving it one. Women as well as
men are attracted by some colors and
by certain shades of such colors; others
they wouldn’t favor at all. Colors are
very tricky to work with; watch out
that they do not fade or stain; always
expose your preparation to all kinds
of temperatures as well as to the direct
rays of the sun for a period of several
weeks or months watching the product
carefully and comparing older samples
that have been subjected to all kinds
of temperatures and climatic conditions
with a freshly made batch. Never put
a preparation on the market before
you have looked into this matter care-
fully and remember that there always
exists the possibility that your prep-
aration may be on someone’s shelf for
a year or longer and that it may there

be subjected to all kinds of change of
temperatures. Following this, comes
the color of the label as well as the
color scheme of the complete package
itself. This also must be treated with
the greatest deliberation and thought
as a great deal depends on it. Next
comes the container, whether bottle or
jar or tube; the proper selection of
this very often makes a world of dif-
ference and otfen times can make or
spoil a sale.

Furthermore, the perfume oil that
you are using is of the greatest im-

. portance because some perfume oils

have the tendency to discolor while
some other perfume oils cause a burn-
ing sensation when used in a prepara-
tion to be applied to the skin. Be
sure to buy your perfume oil and es-
sential oils from a reliable firm com-
posed of men who know their business
and who have made a study of this:
line of work. Invariably, a woman
will first put her nose to a toilet prep-
aration that she is interested in buying;
it makes no difference whether it is a
perfume, face cream, talcum powder,
face powder, bath salt, etc. If the
character of the perfume in the prep-
aration is pleasing to her sense of
smell, a sale is assured in most in-
stances,

Still furthermore, the naming of your
preparation is of equal importance.
Always give your preparation a pleas-
ing name which can be easily pro-
nounced and remembered by all na-
tionalities. After you have decided on
a name and before going ahead and
spending money on getting your cir-
culars and labels printed, be sure to
have a search made of the name that
you have selected for your preparation
by an attorney who is familiar with
such work. This is to find out definite-
ly whether there isn’t a preparation
somewhere on the market with the
same or similar name. If so, stop right
then and there and think of another
name as any other way would be sui-
cide right from the very beginning.
I, personally; know of many cases
where young promising firms had neg-
lected to do this and were sued by
manufacturers who had used the same
or similar name previously and who
had the name of their preparation
copyrighted. It generally happens that
these new firms never have enough
money left to fight such cases. Most
of the time, the law protects the orig-
inator, which after all is a good thing.
Never be an imitator but strive to be
a creator and originator.

If you as a pharmacist ever attempt
getting into the manufacture of toilet
preparations, always remember that the
old adage: “Creep before you walk”
holds true here as well as in so many
other cases. Your own store is your
best guide. If your customers come
back for more and tell others about
it and if you begin to get enquiries for
your preparation by mail and are be-
ginning to sell quite a quantity of your
product, you can rest assured that you
are on the right track.

I would immediately begin keeping
separate books for that new part of
the business so that you could figure
out your exact profits on that particu-

lar end, because if you have real profits
you should at once begin to spend
some of those profits in sensible ad-
vertising. Never get the idea that just
because your preparation is beginning
to go fairly well that with a few thou-
sand dollars you can put it over in a big
way. The only way that it can be done
is in a systematic manner and that is
by spending a certain percentage of
your profits yearly, increasing the
amount spent for advertising by the
additional profits that you are making.
It isn’t very likely that even if you
were to spend ten to twenty-five to
fifty thousand dollars that you could
be assured of a National distribution
quickly. In my opinion a quick Na-
tional distribution can only be accom-
plished by spending enormous sums
of money.

These remarks have been made with
the retail pharmacist in mind. How-
ever, the reasoning will apply for the
wholesale druggist who intends to put
a new product on the market—certain-
ly he is faced with the same problems.
The only difference is that the larger
house may have better facilities for
developing a new product, but the
same care must be taken, or trouble is
almost sure to result.

F. W. Heine.
—_+~>—_—_
Items From the Cloverland of Michi-

gan.

Sault Ste. Marie, Nov. 18—The
hunting season is now on and thous-
ands of hunters are on the job, but
without any snow the kill will not be
heavy. The first kill was reported from
Eckerman. David Barris was the hero,
but o news from any of our fellow
townsmen has been received. The fire
wardens are on the alert for fires
which might be started by some of the
careless hunters. The first hard luck
story reaches us from Manistique,
where three Lower Peninsula hunters
had set up their camp near Fish Dam

ark. With their tents up, stove in
place and everything arranged for the
season, the three nimrods went out to
give the country the once over. When
they returned there was nothing left
out a smouldering mass of wreckage.
A fire had somehow started from a fire
in the stove. They had not only lost
all of their equipment, but also their
guns and most of their clothing. They
immediately headed for home and do
ot expect to return this season. The
first accident to the hunters occurred
late Thursday near Senev, when W. R.
Osgood, 56, prominent St. Johns un-
dertaker, was killed instantly when a
rear tire of the car he was driving went
flat, hurling the heavy coupe into the
ditch. His companions, Rev. R. W.
Merrill and C. L. Shaffley, also of St.
Johns, were slightly injured,

H. P. Hossack, the well known mer-
chant at Cedarville, is some guesser,
having won the guessing contest put
on here by Warry McCondra, as to
how-manv seeds there were in a large

pumpkin. Mr. Hossack guessed 475
and so it was.
The last boat of the Pittsburg

Steamship Co. fleet passed through
Thursday afternoon, but some of their
fleet are still plying the Lower Lakes.
The Poe lock was pumped out, which
means that “it won’t be long now.”
E. J. Haller has taken the agency
for the United cigar stores, which is the
first United cigar store opened in this
city. Mr. Haller has put in al! new
fixtures, redecorated the store and has
one of the finest cigar stores in Clover-
land. He is giving the store his per-
sonal attention and his many friends
predict for him a prosperous business.
August C. Lange, 69, one of our old

 

 

 

 

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November 19, 1930

: MICHIGAN TRADESMAN

timers, died last Thursda a
’ y of heart Death of Ww ;

trouble. Mr. Lange had b i ; a Well Known Traveling

hab : é een in the Man ; WHOL
basset esto practically all of his Kalamazoo, Nov. 18—Another well ESALE DRUG PRICE CURRENT
nae ee that busi- known traveling man has started on Pri
He was first in buceess ea. his last long trip never to return. ces quoted are nominal, based on market the day of issue.

Atiiis in the & : avid Charles H. Camp was born in Eng- Acids Cotton Seed
n the firm of Atkins & Lange, © land si oe i eed ---_ 1 35@1 60 Benzoin Comp’
ee ee Ge ee ease, a. ee an aay ure years ago and with his en ar a rs eg 20 Eon es 5 00@5 25 Buchu jomp’d_ @3 40
brother, Emil Lan : parents came to America in 1870, set- aerate Ss 400@4 25 Cantharides ___-
: ge, but during the  tling at Sodus, Net a Carbolic -----~-- 38 @ 44 Eucalyptus 1 25@1 ---- @2 52
: : , New Y j po ea 50 Capsicum -.._.
late years he has been in business alone he came to Kal eta uooworpak i pg Pg jue pure... 2 00@2 25 Catechu -_______ i id
in the Zellar building. which was de resided ever si ores wae Me be -a2 - Tans oe : 50@4 75 Cinchona - — is
stroyed about a year a e ince, ‘ood _150@175 Colchicum _....-
eee go. He never For the past thirty- 15 @ 25 Lard, extra _...155@165 Cubebs -..--_- @1 80
sated in bine gata om account besa traveling aalesman he ls OG ¢ Galtsacitme er &e
* 1. e was a member of  fiftee he | : La ey 2% Gentian -_--____ 1
the St. James Episco ‘teen years he has been connected vender Gar’n_ 1 25@1 50 Guaiac ——- oo
pal church, had a with the sal Lemon iac, Ammon... @2 28

5 ga : es departme: i : ~ao a= 4 00@4 25 Gua
Se ecuicon, ahcicale af Waiee 0 wie 6 tet ae te a Oe
ee yee oe ow and his daughter auto accessories and radios, covering Mor 8 dee. 06 @ 15 Linseed, pid, rae 9001 oS ne oe Gs

The buy-it e ee the territory North and East of (Grand coi Lo ee eee. raw, less 87@1 00 Kino ~ shee @1 56
: y-it-now movement is highly Rapids. Mr. Camp retired ee 20° @ 25 Mustard, artifl. oz. @ 35 Myrrh _____W_1" eo: ©
commendable, if it is accompani red about a oride (Gran.) 08 @ 18 Neatsfoot -__125@1 35 Nux Vomica —___ @2 52

panied by year ago on account of ill Olive, —_— @1
a ‘pay-for-it-now action. was a Past act : it health. He Olive, Malaga,” 30@5 00 Opium ———__ a ae 0
_The Cloverland Oil Co., at Manis- U.C. T. and a me er 7 een) nee yellow -_-_____ 2 50@3 00 aoe —_ =, @14
tique, is building a new oil station on Order . mber of the Masonic fe aa ; oe 25 Olive, Malaga, Rhubarb ——s ee
rb een as dag ae the Hotel Besides his widow, he leaves a son = (Oregon) __ Pa . Ga. a 2 85@3 25 eS @1 92
SF 4 stique. e building will Edmund, of Kal i ’ eru ----------- 3 25@3 50 . Se 6 00@6 25 Pai
: ’ amazoo, a: Origanum, aints
oo ay _ constructed ter, Eleanor, of ee ane nce aes ce > Origanum, com’ 1 onan os — red dry -- 13% @14%
; : ced with stucco. The — ried. He ha : ae ennyroyal ---. 3 25@3 50 » white dry 13% @14Y,
station will contain a genera : s several brothers and sis- Barks Peppermint ____ 4 50@47 Lead, white oil 13%@14%
ua cs A etecae a 1 sales- ters who reside in New York State. Cassia (ordinary). 25@ 30 Rose, pure ____ 13 s0@14 00 pc yellow bbl. "e 3
also a ladi ng room, and F. H. Cl Cassia (Saigon) __ 40@ 60 Rosemary Flows 1 25@1 50 chre, yellow less 8@ 6
a ladies rest room which will have PaCae artes cee Sassafras (pw. 60c) @ 50 “andelwood, B. Red Venet'n Am. 3%@ 7
a modern fireplace. There will be at Soap Cut (powd.) I. ---------__ 12 50@12 7, Red Venet'n Eng. 4@ 8
tractive flow o. Service 35¢ : Ss e Fut :
ve flower beds, together with Re eas aa Oe eens mee eo 30 ene. true 200@2 25 Whiting, bbl... 5@ 8
trees and shrubbery. The new sta- Modern competition seems to be Geaniint artil | 75@1 00 Whiting ______"" 5% O10"
_ = ready for business about forcing some of our public utility cor- Cubed Gerries Sram o 1 ad a Rogers Prep. -_ 2 65@2 85
its ii a4 will be one of the finest of | porations to profier unusual servi —. @ 90 mas =----—-- 7 00@7 25 Msceill

" in in the Upper Peninsula. . vices to Juniper @ 25 P oo — 65@ 75 : aneous

Th their t : per ------ 10@ 20 Turpentine, bb Acetanali
_ The place to buy denatured alcohol Sees Fe call attention to Prickly Ash __---_ @ 7 Turpentine, as “589 31 Alum aie acu
oe where it can be bought at these special services, telegraph com- Wintergreen, @ 71 Alum. powd. and “a

WR ig tabae - f panies often use little stickers on the  yioon _ Winkianes Ss Pasa 25 Blemuth wae

sale n, one of our popular co icorice ---------- 60@ 7 i . Suee t science
shoe manufacturers, left last Mendey nls of their delivered messages. Licorice, powd. _— ao Li wince ta 00@3 25 Borax uaa
for his old home. in’ Scotland, with his he story is current that a father, Worm Seed ____ 6 sega an powdered as
oe he will visit with old nervously waiting at his office for the ari Flewers Wormwood, oz. -_ @1 50 Gama me ) es ae
ee He expects to mews that both worries and _ thrills Chamomile Goa.) ao . P Capsicum, pow'd ao, 3

fc 1 yo months. : x ss ? : otasslum Mime 2.

There is a Tick te aise of; the: stalk received the following message: Chamomile _Rom. GE pichonsia oo Buds .... 30@ 40
— aero as whisky, but it is Chale Care Hee fo Bee Ge) G ia --=- 13a 25 Challe’ Prepared if 16
often the last : This Morning Sto ums romide _________ Chl -- 14@ 16

= a p Baby and Mother Acaci Higide 69@ 85 oroform ______ 7@ 54
ee Girrback, manager for the Both Well and Happy. fe - nsots e = Chlarate,. wean io a Ciorst Hydrate 1 20@1 50
si reamery here, is wearing a broad On the corner of th Acacia, Sorts __. 35@ 40 Chlorate, powd. 16@ 23 Cocoa ‘a 12 85@13 50
h uile, and rightly so, as his creamery e envelope con- Acacia, Powdered 40@ 50 cya, “5 alles 17@ 24 Corks, list, less 30710 a

as bees awarded the first peice . the taining the message was this label: yp ee Pow) 35@ 45 Ee a a 30@ 9 4G ae108
ae medal, for the whole United | “hen you want a boy, ring Western Aloes (Soc. Fou. rs o Permanganate __ a bi Ge ose 03@ 10
o a for the best cottage | Union.” oo. ------ 0@ 60 Pee — me % Corrosive Sublm 2 2508 30
; e at the National dairy show held So 90@1 00 § » Ted _ @ 7 (ream Tartar
ia’ Re. : ) ee eS Camphor __-_____ u Sulphate 22702 5 Cut -- 3@ 45
obi aoe oe this adds A reparation moratorium and debt oe ~---~----- "oe 60 — ne “ca .

: os cat : iac, ; od ine —---—--_
William 'G. Tapert revision are possibilities. Kino a S a Roots ee oe ¢ gos 50
: : —— -. ino, powdered-. @120 Alkanet Emery, Powdere, 15
‘ ; Accurate ti ; Myr 115 Blood, powdered. 30@ 35 Epsom’ are 15
When others quit, victories are won. useless steps me and job study prevent Myrrh, eel cna ai : Blood. | powdered_ 40@ 45 psom = hie. G04
: . um, d. 21 00@21 50 Hlecampane, pwd. :
oe eS cate eer ae Blake’ White ae
Shellac, Orange 50@ 65 Ginger, “ao Formaldehyde, ib. 129 22
Shellac, White 55@ 70 powdered ____’ Gelatine Jee
Tragacanth, pow. @175 Ginger, Jamaica. 30@ 35 Glassware, ica 55% °°
DISTRIBUTORS OF THE WESTER ene 2 — = Ginger, Janie 40@ 50 gee ee case 60%.
nie hm6FlUlUmUmUmUlUCUU au. 2 oa 4 cae Salty lene ue i
Dr. West’s Tooth Insecticid inocaa owe Gree Gee trea Gal ae
° s Tooth Brushes ” Licorice es ae 00 ue. Brown Grd 16@ 22
Arsenic —--—-..- 08@ 20 Licorice, eae SS SS SS Ve es a
ue Vitriol, bbl. @ 07 Orris, powdered_ » White grd. 25@ 35
Dr. West’s Kiddi Blue Vitriol, less 08@ 15 Poke, Powdered we8 Se 17%@ 40
1 e \ 25@
ets Bordea. Mix Dry 12 3 Rhub: 40 Ops ------ 75
a ® ee Pe xz gto James coe 1807 00
e powdered ..._-- 15@ 25 Sarsaparilla, Hone Gs oform ——_____ 8 00@8 30
: Hank-O-Chief aa iter " ground oo aos rope Hearne pes “ 30
oe 7 Sarsaparill Mace powdered =
Gainsborough Powder Puffs Lime ‘and Sulphur | Sarsaparilia, Mexic, @ go Mace, powdered | 2 6o
PO Graea anu, Hulls Powdered HO fe Mopune ia sel
Gainsb i Valerian, Dowd. -- @ 60 NUx Vomica, pow :
sboroug air Nets a ~-- @ 60 podper, binck. ow. dso oe
s °
Pepper, Wh ss 56
? Buchu s Pitch Brnite, D. 75@ 85
Be @ 90 eeds itch, Bur
est's Hand Brushes Buchu, powdered @100 Anise ___ Quassia pcos 20 Z
Sage, Bulk _____- SG Aue, ded ch an oo @
Sage, % loose @ red 35@ 40 Rochell 60
Sage, powdered-_  @ . eo 13@ 17 Sacchatina "3 aoe
We stock every deal the Senna, Alex. ___. 50@ 75 Cae 5. 80 12@ 18 Salt Petar ee : i So
y put out and carry Senna, Tin. pow. 30@ 35 Caen Sagat Sls eae 300 40
ee 0@ 2% Corlander pow. .40 304 cap, green ___ 15@ 30
open stock of all items. Always pleased to ee ma isa 20 Soap. white Gustile
Se @ 50 case :
s aX —-----~-~_- 8 15 Soap, white Cnalill @15 00
receive your order. Almonds, Bitter, |. 1. Foenugreck, pwd. 18@ 28 “ii” ele
Almonds, Bitter, Bang oo Ash _____ 3@_10
artificial _.____ 3 00@3 25 Lobelia, powd. __ 130 Sona Bicarbonate 3%4@ 10
Almonds, Sweet, Mustard, yellow 17@ 25 Spirits Gaimahor 02%@ 08
true 22 1 50@1 80 pee black... 20@ 25 Sulphu am phor @1 20
ot Almonds, Sweet, ney oo Wa 30 Sdihec au ane
imitation ....100@1 25 Quince ----.____ 2 25 ur, Subl. __ 4%@
5@2 50 Tamari 10
Amber, crude __ 75@100 Sabadilla ---___. 45 arinds —_____ 20@ 2%
Amber, rectified 1 50@1 75 Sunflower —-_____ iso $9 Tartar Kmetic _ 70@ 75
yi Amigg = 001@2 Worm, American 30@ 40 Varia me Ven. 50@ 75
Hazeltin & P : ee 77> 6 50@7 00 Worm, Lavant _ 6 50@7 00 Venilla = Pure 1 50@2 00
| e erkins Drug Co. ajeput —-——---- 2 0002 35 ie ee nailer
Grand Rapids Michigan Mani Cedar Lea _-- = 3 bo@2 25 eneues
Cedar Leaf _._-- 2 00@2 2 Webster Cigar
anistee Citronella _____- 1 00@1 a joe ue ~. Z Websterettes SS eee
Cloves —-----—— 4 00 nin. Sa ec 38 60
iocoanutt ..-__- WU@ 36 Arion (2. @1 60 er Cadillacs __ 75 00
— — i aa: 90 Belladonna O14 Pusatelae
(a eee eee ee oe elas -___.___
Benzoin -------.. @2 28 Commodore _________ = S

 

 

 

 

 

 

and are intended to be'correct at time of going to
liable to change at any time, and merchants will ha
ket prices at date of purchase.

MICHIGAN TRADESMAN

‘GROCERY PRICE CURRENT

These quotations are carefully corrected weekly,

within six hours of mailing
press. Prices, however, are
ve their orders filled at mar-
For price changes compare with previous issues

 

 

 

 

 

48, 1 Ib.
24, 3 Ib.
10 lb. pails, per doz. 9 40
15 Ib. eels. per doz. 12 60
25 lb. pails, per doz. 19 15
25 Ib. pails, per doz. 19 15

5
Rea SE 6 25

APPLE BUTTER
Quaker, 24-21 oz., doz. 2 10
Quaker, 12-38 0z., doz. 2 35

BAKING POWDERS
Arctic, 7 oz. tumbler 1 35

Royal, 10c, doz. .-__-_ 95
Royal, 4 oz, doz. ____ 1 85
Royal, 6 oz., doz. -._. 2 50
Royal, 12 oz., doz. -. 4 95
Royal, 5 Ib. -------_ 25 40
Calumet, 4 oz., doz. 95
Calumet, 8 oz., doz. 1
Calumet, 16 oz., doz. 3 2
Calumet, 5 Ib., doz. 12 10
Calumet, 10 Ib., doz. 18 60
Rumford, 10c, per doz. 95
Rumford, 8 oz., doz. 1 8
Rumford, 12 .0z.. doz. 2 40
Rumford, 5 lIb.. doz. 12 60
K. C. Brand
r case
10c size, 4 doz. --.... 3 70
l5c size, 4 doz. -...- 5 50
20c size, 4 doz. —----- 7 20
25c size. 4 doz. _-.... 9 20
60c size, 2 doz. -..... 8 80
80c size, 1 doz. ~----- 6 85
10 Ib. size, % doz. __-_ 6 75
BLEACHER CLEANSER
Clorox, 16 oz., 24s -. 3 85
Lizzie, 16 oz., 128 -... 2 15
BLUING
Am. Ball,36-1 oz.,cart. 1 00
Quaker, 1% oz.. Non-
freeze, dozen --.... 85
Boy Blue, 36s, per cs. 2 70
Perfumed Bluing
Lizette, 4 02., 128s ._. 80
Lizette, 4 oz., 248 -. 1 50
Ligzette, 10 oz., 12s -. 1 30
Ldzette, 10 oz., 248 __ 2 50
BEANS and PEAS
100 lb. bag

Red Kdney Beans --. 9

White H’d P. Beans 6 25
Col. Lima Beans -__-_ 11 00
Black Eye Beans -- 16 00

Split Peas, Yellow —-. 6 75
Split Peas, Green -__. 7 00
Scotch Peas ~_-_--.._ 5 50
BURNERS
Queen Ann, No. 1 and
See,
White. Flame, No. 1
and 2, doz. -.._.... 2 25

BOTTLE CAPS
Lacguor, 1 gross “g
-, Per gross ____
BREAKrADT FOODS
Kellogg’s Brands.
Corn Flakes, No. 136 2 85
Corn Flakes, No. 124 2 85
Pep, No. 224 _.__._. 2 70
Pep, No. 202 -__--__. 2 00
Krumbles, No. 424 __. 2 70

Rice Krispies, 6 oz. __ 2 70
Rice Krispies, 1 oz, -. 1 10

Instant Postum, No. 8 5 40
Instant Postum, No. 10 4 50
Postum Cereal, No. 0 2 25
Post Toasties. 36s  __ 2 85
Post Toasties, 24s _. 2 85

Post’s Bran, 24s _... 2 70
Pills Bran, 12s -_-_.__ 1 90
Roman Meal, 12-2 th._ 3 35
Cream Wheat, 18 -_.. 3 90
Cream Barley, 18 --.. 3 40
Ralston Food, 18 __.. 4 00
Maple Flakes, 24 --.. 2 56

Rainbow Corn Fia., 36
Silver Flake Oats, 18s 1 40
Silver Flake Oats, 12s 2 25
90 ib. Jute Bulk Oats, <.
eee ease
Ralston New Oata, 24 2 70
Ralston New Oata, 12 2 70
Shred. Wheat Bis., 36s 3 85
Shred. Wheat Bis., 72s 1 55
Triscuit, 248 ------..-- 1 70

Wheatena, 188 -._--.. 3 70
BROOMS
Jewell, doz. .----..._ 5 25

Standard Parlor, 23 Ib. 8 25
Fancy Parlor, 23 Ib... 9 25
Ex. Fancy Parlor 25 lb. 9 75
Ex. Fcy. Parlor 26 lb. 10 2

ey
Whisk, No; 2 2 75
BRUSHES
Scrub

Solid Back, 8 in. --.. 1 50
Solid Back, 1 in. ---- 1 75

 

Pointed Ends -------- 1 25
Stove
Shaker ~---.-. a 2 OO
No. 2 2 00
motes 2 60
Shoe
No: 4-0 2 25
No: 2-9. = 3 00
BUTTER COLOR
Dandelion —----~--.--.
CANDLES
Electric Light, 40 lbs. 12.1
Plumber, 40 lbs. ---.- 12.8

Paraffine, 6s ------.-. 14%
Paraffine, 12s 14%
Wicking 40
Tudor, 6s. per box -. 30

CANNED FRUITS

Hart Brand
Apples
No, 1) 5 75
Blackberries
No; 2. 2 3 75
Pride of Michigan ---. 3 25
Cherries

Mich. red, No. 10 ----11 75
a, No, 10 2 12

Red, No. 2 4

Pride of Mich. No. 2_. 3 55

Marcellus Red --_---. 3 10

Special Pie 2 60

Whole White ~-__-__-. 3 10

Gooseberries

No. 10: 8 00
Pears

19 oz. ‘eines oa 5 65

Pride of Mich. No. 2% 4 20
Plums

Grand Duke, No. 2%4__ 3 25
Yellow Eggs No. 2%__ 3 25

Black Raspberries
NS ee a 3 75
Pride of Mich. No. 2__ 3 25
Pride of Mich. No. 1_. 2 35

Red Raspberries

No. 2 — 2 35
NG 2 a. 8.76
Marcellus, No. 2 ___._ 3

15
Pride of Mich. No. 2_. 4 25

ADVANCED DECLINED
Cheese
Pork
Lard
AMMONIA Kaffe Hag, 12 1-lb. Strawberries
64 oz. -..... 2 95 ea es ao No. 2 2 4 25
Parsons, 3 All Bran, 16 oz. ____ 2 25 No. 1-107 3 00
All Bran, 10 oz. ______ 270 Marcellus, No. 2 _____ 3 25
All Bran, % oz. ____ 200 Pride of Mich. No. 2._ 3 75
Post Brands. CANNED FISH
ss eo 3.80 Clam Ch’der, 10% oz. 1 36
eee ~~ “275 Clam Chowder, No. 2. 2 75

Clams, Steamed. No. 1
Clams, Minced, No. %
Finnan Haddie, 10 oz.
Clam Bouillon, 7 oz...
Chicken Haddie, No. 1
Fish Flakes, small __
Cod Fish Cake, 10 oz.
Cove Oysers, 5 oz. __ 1 7
Lobster, No. \%, Star 2 90
Shrimp, 1, wet ______ 215
Sard’s, 4% Oil, Key _. 6 10
Sard’s, 4 Oil, Key __ 5 00
Sardines, % Oil, k’less 4 75
Salmon, Red Alaska__. 3 76
Salmon, Med. Alaska
Salmon, Pink, Alaska 1 3
Sardines, Im. \, ea. 10@z2
Sardines, Im., \%, ea. 25
Sardines, Cal. __ 1 85@2 25
Tuna, %, Curtis, doz. 3 60
Tuna, \s, Curtis, doz. 2 20
Tuna, % Blue Fin __ 2 25
Tuna, 1s, Curtis. doz. 7 00

mh BO bo 68 bo Go DO
oo
o

CANNED MEAT
Bacon, Med. Beechnut
Bacon, Lge. Beechnut
Beef. No 1, Corned __
Beef No. i, Roast __
Beef, 2 oz., Qua., sli.
Beef, 3% oz. Qua. sli.

bat © Wm GO DD pet C9 DO HD
te
o

Beef, 5 oz., Am. Sliced 3 00
Beef, No. 1, B’nut, sli. 4 50
Beefsteak & Onions, s 3 70
Chili Con Car., 1s __. 1 35
Deviled Ham, \%s ____ 1 60
Deviled Ham, %s ____ 3 85
Hamburg Steak &
Onions, No. 1 ______ 3 16
Potted Beef, 4 oz. ____ 1 10

Potted Meat, % Libby 52
Potted Meat, % Libby 90
Potted Meat, % Qua. &
Potted Ham, Gen. % 1 45
Vienna Saus. No. % 1 35
Vienna Sausage, Qua. $0
Veal Loaf, Medium __ 2 25

Baked Beans

Campbells __.________ 1 06
Quaker, 16 oz. -_____ 85
Fremont, No. 2 ______ 1 25
Snider, No. 1 —_______ 1 10
Snider, No. 2 ________ 1 25
Van Camp. small _... 9A
Van Camp, med. ____ 1-45

CANNED VEGETABLES
Hart Brand

Baked Beans
Medium, Plain or Sau. 85
No. 10, Gauss 5 60

Lima Beans
Little Dot, No. 2 ___ 3 10
Little Quaker, No. 10_14 00
Little Quaker, No. 1__ 1 95

Bany, No; 3 2 80
Baby, No.1 1 95
Pride of Mich. No. 1_. 1 65
Marcellus, No. 10 ____ 8 75

_— Kidney Beans
ms a

 
 

String Beans

Little Dot, No. 2 ____ 3 30
Little Dot, No. 1 ____ 2 50
Little Quaker, No. 1__ 2 00
Little Quaker, No. 2__ 2 90
Choice Whole, No. 10-12 75
Choice Whole, No. 2__ 2 50
Choice Whole, No. 1__ 1 80
Cat 6. 18 se 10 50
Cal N62 2 es 2 10
Me Ne 1 1 60
Pride of Mich. No. 2__ 1 75
Marcellus, No. 2 ____ 1 50
Marcellus, No. 10 ____ 8 25
Wax Beans
Litlet Dot, No. 2 ____ 2 75
Little Dot, No. 1 oe a

Little Quaker, No. 2__ 2 65
Little Quaker, No. 11 90
Choice Whole, No. 10_12 50
Choice Whole, No. 2__ 2 50
Choice Whol, No, 1__ 1 75

Cut, No, 30) = 10 50
Cut Wo. 2) 215
Cut, No.1 1 45
Pride of Michigan __ 1 75
Marcellus Cut, No. 10_ 8 25
Beets
Small, No. 2% ______ 3 00
Etxra Small, No. 2 __ 3 00
Fancy Small No. 2 __ 2 50
Pride of Michigan __ 2 25

Marcellus Cut, No. 10_ 6 75
Marcel. Whole, No. 2% 1 85

Carrots
Diced, No. 2-2 1 40
Diced, No. 10 ________ 7 00
Corn
Golden Ban., No. 3__ 3 60
Golden Ban., No. 2__ 2 00
Golden Ban., No. 10_10 75

Little Dot, No. 2 ____
Little Quaker, No. 2_
Little Quaker, No. 1_
Country, Gen., No. 1__
Country Gen. No. 2__
Pride of Mich., No. 5_
Pride of Mich., No. 2_
Pride of Mich., No. 1_
Marcellus, No. 5
Marcellus, No. 2
Marcellus, No. 1
Fancy Crosby, No. 2__

De ek et et TN et et et
SI]
c

Fancy Crosby, No. 1__ 1 45
Peas

Little Dot, No. 2 ____ 2 60

Little Dot, No. 1 ____ 1 80

Little Quaker, No. 10 12 00
Little Quaker, No. 2__ 2 40
Little Quaker, No. 1__ 1 65
Sifted E. June, No. 10_10 00
Sifted E. June, No. 5__ 5 75
Sifted E. June, No. 2__ 1 90
Sifted E. June, No. 1__ 1 40
Belle of Hart, No. 2__ 1
Pride of Mich., No. 10_ 9
Pride of Mich., No. 2__ 1 75
Gilman E. June, No. 2 1
Marcel., E. June, No. 2 1

4
Marcel., E. Ju., No. 10 7 50
Templar E. J., No. 21 3

7

Templar E. Ju., No. 10 7 00
Pumpkin
ONO 30 5 50
Ae ee 1 80
NOD 2 1 45
Marcellus, No. 10 ____ 4 50
Marcellus, No. 2% ___ 1 40
Marcellus No. 2 _____ 1 15
Sauerkraut
No. 10028 5 00
NO: BU 1 60
NO: 2 1 25
Spinach
NO. 24 -oo 2 50
No a eee 1 90
: Squash
Boston, No. 3 ________ 1 80
Succotash

Golden Bantum, No. 2 2 75
Little Dot, No. 2 -... 2 55

  

Little Quaker —_______ 2 40
Pride of Michigan ____ 2 15
Tomatoes
NO. 10 oo 6 25
IO. Be 2 25

1.65

NO; Bo
Pride of Mich., No. 2% 2 25
Pride of Mich., No. 2__ 1 50

CATSUP,
Beech-Nut, small ____ 1 60
Beech-Nut, large ____ 2 40
Lily of Valley, 14 oz.__ 2 25
Lily of Valley, % pint 1 66
Sniders, 8 oz. ________ 1 55
Sniders, 16 oz. ______ 2 36
Quaker, 10 oz. ______ 1 35
Quaker, 14 oz. ______ 1 80
Quaker, Gallon Glass 12 00
Quaker, Gallon Tin __ 7 25

CHILI SAUCE
Snider, 16 oz. ________ 3 15
Snider, 8 oz. _________ 2 20
Lilly Valley, 8 oz. __ 2 25

Lilly Valley. 14 oz. __ 3 25
eee ec
OYSTER COCKTAIL

3 15

Sniders, 16 oz. ______
Sniders, 8 oz. ______ 2 20
CHEESE
Roauetort 62
Wisconsin Daisy _______ 22
Wisconsin Flat ________ 22
New York June ______ 32
mes Sash 40
ri 23
Michigan Flats _______ 22
Michigan Daisies 22

Wisconsin Longhorn __ 22

Imported Leyden
1 lb. Limburger ____
Imported Swiss

  

Kraft Pimento Loaf __ 29
Kraft American Loaf __ 27
Kraft Brick Loaf _____ 27
Kraft Swiss Loaf ______ 35
Kraft Old Eng. Loaf__ 44
Kraft. Pimento, % Ib. 1 90

Kraft, American, % Ib. 1.90
Kraft, Brick, % Ib. __ 1 90
Kraft Limburger, % Ib. 1 90
Kraft Swiss, % Ib. -_ 2.00

CHEWING GUM

Adams Black Jack ____ 65
Adams Bloodberry ____ 05
Adams Dentyne ______ 5
Adams Calif. Fruit __ 65
Adams Sen Sen ______ 65
Beeman’s Pepsin ______ 6a
Beechnut Wintergreen_
Beechnut Peppermint__
Beechnut Spearmint —_
Doublemint -___________ 65
Peppermint, Wrigleys __ 65
Spearmint, Wrigleys __ 65
Juiey Fruit 65
Krigley’s P-K _________ 65
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Droste’s Dutch, 1 Ib... 8 50
Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, %4 Ib. 2 35
Droste’s Dutch, 5 lb. 60
Checolate Apples ..._ 4 50

Pastelles, No. 1 ___. 12 60
Pastelles, % Ib. -_____ 6 60
Pains De Cafe _______ 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles ______ 2 15

1 lb. Rose Tin Bon

POON 18 00
7 oz. Rose Tin Bon
pei SLE Erne aie ay 00
13 oz. Creme De Cara-
MUP 13 20
12 oz. Rosaces -..____ 10 80
% lb. Rosaces -_..---- 7 80
% |b. Pastelles ______ 3 40
Langnes De Chats  __ 4 80
CHOCOLATE
Baker, Caracas, %s -_-_ 37
Baker, Caracas, 4s __.. 35
SLOTHES LINE
Femp, 50 ft. -_.. 2 00@2 25
Twisted Cotton,
Se ft. 3 50@4 00
Braided, 50 ft. -__._ 2 25
Sash Gord 0. 2 50@2 75

COFFEE ROASTED
Blodgett-Beckley Co.
ee

Old Mas 40

Lee & Cady

1 Ib. Package
Meinese 22 9
Re 17%
mumecer 28 31
Nogroy, 30
Morton House ______ 88
PSM oo a 28
apOriag ~40
MAICRIG 2 33

Boston Breakf’t Blend 27%

McLaughlin’s Kept-Fresh

 

Coffee Extracts
M. Y., per 100 __.... 12
Frank’s 50 pkgs. __ 4 25
Hummel’s 50 1 Ib. 10%

CONDENSED .

Leader, 4 doz. ______ 00
Eagle, 4 doz. ....___ 9 00
MILK COMPOUND
Hebe, Tall, 4 doz. _._ 4 50

Hebe. Baby, 8 doz. __ 4 40
Carolene. Tall, 4 doz. 3 80
Carolene, Raby __.___ 3 50

EVAPORATED MILK

 

Page,
Page, Baby ......
Quaker, Tall, 4 doz.__
Quaker, Baby, 2 doz.
Quaker, Gallon, % doz.
Carnation, Tall, 4 doz.
Carnation, Baby, 8 dz.
Oatman’s Dundee, Tall
Oatman’s D’dee, Baby
Every Day, Tall ____
Every Day, Baby -...

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November 19, 1930

Pet; Wa 2 4 20

Pet, Baby, 8 oz. ____ 4 10

Borden's Tall ________ 4 20

Borden’s Baby _______ 4 10
CIGARS

Airedale 35 00

Havana Sweets -__._ 35 of
Hemeter Champion __38 50
Canadian Ciub ______ sd vu
Robert Emmett ____ 75 00
Tom Moore Monarch 15 U5
Webster Cadillac ____ 75 tu
Webster Astor Foil__ 75 Ov
Webster Knickbocker 95 0¢
Webster Albany Foil 95 00
Bering Apollos ______ 95 00
Keringe Palmitas __ 115 00
Bering Diplomatica 115 vv
Bering Delioses ____ 120 90
Bering Favorita ____ 135 00
Bering Albas 150 ve

CONFECTIONERY
Stick Candy Pails
Pure Sugar Sticks-t00c 4 0(
Big Stick, 20 lb. case 18
Horehound Stick, 6c __ 18

Mixed Candy
Kindergarten
ender (2 13
French Creams ____

  

Grocers
Fancy Mixture

Fancy Chocolates
5 lb. boxes
Bittersweets, Ass’ted 1 75
Milk Chacolate A A 1 75
N.bble Sticks  ____-__ 1 75
Chocolate Nut Rolls — 1 85

Magnolia Choc  - 2. 1 25
Bon Ton Choc. ______ 1 50
Gum Drops Pails
ATO 1
Champion Gums  ______ 16
Challenge Gums  ______ 14
Jelly Strings ______ 28
Lozenges Pails

A. A. Pep. Lozenges __ 15

A. A. Pink Lozenges _. 15
A. A. Choe. Lozenges... 15

Motto Hearts __________ 19
Malted Milk Lozenges __ 21

Hard Goods Pails
Lemon Drops __________ 19
O, F. Horehound dps.__ 18
Anise Squares ________ 18
Peanut Squares _______ 17

Cough Drops Bxs
Putman so 1 35
Smita Gros =. 1 45
Ibuden's: 2200 1 45

Package Goods
Creamery lows
4 oz. pkg., 12s, cart. 85
4 oz. pkg., 488. case 3 40

Specialties
Pineapple Fudge ______ 18
Italian Bon Bons ______ 17

Banquet Cream Mints_ 23
Silver King M.Mallows 1 15
Handy Packages, 12-10c 80

COUPON BOOKS
50 Economic grade 2 &€
100 Economic grade 4 50
500 Economic grade 20 00
1000 Economic grade 37 50
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR

6 lb: boxes ame G0
DRIED FRUITS
Apples

N. Y. Fey., 50 lb. box 15%
N. Y. Fey., 14 oz. pkg. 16

Apricots
Evaporated, Choice ____ 16
Evaporated, Fancy ____ 20
Evaporated, Slabs _____ 18

Citron
10) Oe 36

Currants
Packages, 14 oz. ______ 17
Greek, Bulk, Ib. ______ 16%

Dates
Dromedary, 36s ______ 6 75

Peaches
Bap. Choice 11
PAO 13

Peel
Lemon, American ______ 28
Orange, American _____ 28
Raisine

Seeded. bulk ________ 08
Thompson’s s’dless Blk 07
Thompson’s seedless,

wee ene,

15 oz. ao
Seeded, 15 oz. ...... 10

California Prunes
90@100, 25 Ib. boxes__@05%
80@90, 25 lb. boxes__@06
70@80, 25 lb. boxes_.@07
f0@70. 25 lb. boxes__@07%
. boxes__@08%
. boxes._@09%
. boxes_.@10
1 . boxes._@16
18@24, 25 Ib, boxes__.@16%

 

 

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November 19, 1930 MICHIGAN TRADESMAN 29
Hominy | Pecans, 3, star —_____ 25 Dill Pickles Bulk HERRIN a :
Pearl, 100 lb. sacks __ 3 60 Pecans, Jumbo  -_____ 40 5 . Be eteeteees 5 Holland erine Sa ¥ raree ; = Lea co sie prion 6 00
Pecans, Mammoth __ 50 16 Gal., 650 __........ 1125 Mixed, Kegs __.-___- 115 La France Laun., 4 dz. 360 Lea & Perrin’ smell 2 35
Walnuts, Cal, .... 27@29 45 Gal, 1300 _..._ 3000 Mixed. half bbls. --_ 11 35 Old Dutch Clean. 4dz.340 Peper ie
Macaroni Hickory ----.-_-______ 07 Mixed, bbls. --______ 2200 Octagon, 96s ___..___ 3 90 ovai “Mit 2 40
9 uals 2 ae 1 30 PIPES ee pacer a 125 Rinso, 408 ----_... 3-20 Tobasco, 2 oz. _...... 4 25
oz. package, per doz. ilkers, half bbls, _. 12 50 Rinso, 248  _.______ 2 7 ae
$ oz. package, per case 2 60 es neo a Cob, 3 doz. in bx. 1 00@1 20 Milkers, bbls. _______ 24 50 Rub No More, 100, 10 = ne = a8, Oe 2 z
Se err OZ —------~----- = 385 A-1 small 315
Lake Herring R SS eee
ite ees PLAYING CARDS % Bbl, 100 lbs. 650 Spotless Cleanser, £100 CaPEr 2 oz. WW sei
Shelled Battle Axe, per doz. 2 65 20 S
Elbow, 20 lb. —---_- 6%2@8 almonds Salted 95 Torpedo, per d 2 50 Oar ane eee 3 85 TEA
gg ‘Noodlé, 10:iba. 4 Beason Stash oe ee ee Mackeral Soe eee. tee = a8 Blodgett-Beckley Co
125 Ib. bags -_----.- 12 Tubs, 60 Count, fy. fat 600 Soaping, 100° 12 oz. ~ 8 4) Royal Garden. % Ib-_” 75
Bitters: 32 _..,, POTASH : eel Snowbor 100 10 nc cao. Oval Garden, 4 __
0 Pearl Barley Pecans Salted _________ 87 Babbitt’s, 2 doz. 275 Pails, 10 Ib. Fancy fat 1 50 Snowboy, 12 Large = 2 85
C000) ooo 700 Walnut Burdo ________ 67 : na
Karley Grits -—----—- 5 00 FRESH MEATS : eee te ieee
@iester (205 ee 376 Beef White Fish sone te, 50s ____ 2 10 Choice 2. ~- 36@35
. Med. Fanev. 100 Ib. 12 00 yandote, 48 __.____..4 75 holce ---- ww 37@52
MINCE MEAT Top Steers & Heif. ---_ 20 winkers, bbls. Wyandot Deterg’s, 248 2.75 Fancy -_______ 52@61
‘ None Such, 4 doz. 6 47 Good St'rs & Hf. 15%@18 Ke OO =n 18 50 ' No. 1 Nibbs ____... 54
Ee Indi Quaker, 3 doz. case __ 350 Med. Steers & Heif. __ 14 © ib vail orway -_ 19 5u 1 Ib. pkg. Sifting ae 14
ast India ---------__- 10 Gibby... Kegs, wet, Ib. 22 Com. Steere & Helf 12 Gi ‘s0nen te Me 8
3 Boned, it 1, boxes — 16°? Am. ently, 100, por #18 Gunpowder
Tapioca : ’ == Olce — 40
OLIVES Top se ae 19 SHOE Big Jack, 60s ________ 475° Bancy 2
oe 8 oe ee, ee Me i Gore m2, os, Wee Nenthe, 100 tes «5 ee “
Dromedary Inclaut 0 3 50 20 O08 2am Pie don 325 Medion 12 ee. Commer, G02, —- 135 Flake White, 10 box 3 50
ry Instant __ ae Fo eee ae ae Dri Poce nation, dx. 135 Grdma White Na. 102 375 Pekoe, mentyem
Bint Jars, Plain, doz. 2 75 Gaus Boe Eom oe Ps - Hees - box ____ 7 85 » Medium ________ 57
uart Jars, Plain, doz.5 00 Spring Lamb _____ ; See ry, 100 box 4 an
dos. a 225 1 Gal. Glass Jugs, Pla. 1 80 ood oe i6 ee ee 90 Palm Olive, 144 box 9 50 Coneae” pee et
Assorted flavors. oc a aon, ($2 «Medium -_---_________ 13 STOVE POLISH eae Le 5 an Congou, Ghetea’ "age
* ’ “9 . OOS ee a a i 8 ROM 0 enna « a Sor ar =
6 oz. Jar, Stuffed’ doz. 2 25 11 Blackne: per doz. 135 Pumimo, 100 pox... 4 a5 Con#OU. Fancy “""" 42@43
FLOUR 9% oz. Jar, Stuff., doz. 3 75 watiaa Black Silk Paste,'doz. 125 qrcctheart. 100 box __ 5 70 Oolon
VC. Milling Co. Brands 1 Gal. Jugs, Stuff., dz. 270 Good __. __ 1g Enameline Paste. doz. 1 35 Srangen Tar, 50 sm. 210 Mediu . .
lily White 0 Medium __________..... 33. Bmameline Liquid, dz. 1 35 ate ese ioe i oa ies >
Harvest Queen -_______ POOP) 22028) ee 10 E. Z. Liquid, per doz. 1 40 ; Lic ~, Oe 7 25 Fancy
Yes Ma am Graham, PARIS GREEN Radium, per doz E35 wa ee ee 40
Se 2 20 coe Rising ‘Sun, per doz. 135  iams Mug, per doz. 48 . TWINE
: 654 Stove Enamel, dz. 2 80 oton, 3 pl
Lee & Cady Brands nom. wed, 17. +Vuleanol, No. 5 an 95 SPICES Cotton : a Ball ao
piaere page aed a a Bn 16 Vulcanol, No. 10, doz. 1 35 Whole Spices Wool, @ pig 7
ae S aE | Be ONOe ee GOm Ege ee ee oe De
Hos eka eet. Ce i Stovoil, per doz. _____ 3 00 no ---. @40
Week bones. 2 0" i) Ge SALT Cassia. Canoe Le @50 Ci VINEGAR
FRUIT CANS Trimmings es tf oe : Cauda 6 ro “Ider, 40 Grain _____ 23
Masan mabe colonial, 24, 2 Ib, _... 39 [assia, 5c pkg., doa. @4@ White Wine, 80 grain oF
. Yolonial, 30-114 105 Ginger, Africa __ | ai White Wine. lg
F. O. B. Grand Rapids PROVISIONS Golonial, todicea 3.5 Ginger, Cochi ne. 40 grain__ 19
Half ping 232) 7 50 Barreled Pork ed ee eee TEP EW ete” Pann --- @4
One pint oe 7 75 Clear Back __ 25 00@28 00 Mea No + Pole --- 2 wing wa Es wick!
One quart 9 16 Short Cut Clearta ges ah Ge ee Os 85 eed Ge nkes” ae et No 6 per NG
Sate allen ee 12 15 yewrer Spec., 70 Ib. 95 Mt pa + 9c oe doz. @45 NO : y gross ______ 80
= ackers Meat, 50 Ib. 57 Nutmeegs, 70@90 _____ @nq was per gross _____ 1 25
ideal Glass Top pene Salt Meats Crushed Rock for ice Nutmegs 108-110 __ @ro 7 2, per gross _____ 150
tao ue S Bellies __ 18-20@18-17 cream, 100 Ib., each 85 Pepner, Black ________ A pe Der gross _____ 2 30
One pint 2 9 50 no Salt, 280 Ib. bbl.4 24 Roohests on per doz. 90
One quart 000 2 1 eeu oe Lard sin eee 40 Pure Ground in Bulk Rochester’ No. - dom. | 56
Half gallon 15 40 el Car-Mo Brand Pure in tierces 11% iin b. bbl. 4.19 Atispice, Jamaica _- @te Rave ner a doz. 2 9
41h ine 435 60 Ib. tubs advance % 50. 3 Ibo po pee ~~~ 2 45 Cloves, Zanzibar = eas a“
GELATINE 8 oz. 2 doz. in case __ 265 60 Ib. tubs advance % 28 Dh bag Teme "77-7 8 Cassia: Canton "ane
Jell-O, 3 doz. _.______ $5 15 Ib. pails 20 lb. pails ____advance % Old Hickor Table -- 42 Ginger, Corkin _-_ @33 WOODENWARE
Minute, 3 doz. __-___ 4:05 (25 Ib. patis ooo 10 Ib. pails ____advance % 6-10 aad Smoked, Mustard (25 @29 Basket
Plymouth, White ____ 1 55 f lh taille — aagades | eo $50 Mace Penate 129 Bushels, narrow
ssc de oa cic aaa a? peace ci. oi Jb. pails —_“advance 1 Repver, Black _--_-" @30 | wire handles "7% , 5
-EUM PRODUCTS ompound tier Bose e WNutmers 22505 ushéle: saeco wo
SURESET PRODUCTS From Tank Wagon Compound, tubs _~7~” i% Penner, White ________ pes wood handles. a 1 80
Made in Grand Rapids Red Crown Gasoline -_ 19.7 Pepner, Cayenne ____ @40 Market, drop handle__ 90
oe eee ~--- ae Suasages Paprika, Snanish ____ @48 Menace sinzle handle. 5
soline -.. 2 . rke a
Bologna ___ 16 Spl * OXtra 1 60
hivss ot Seasonin Splint, large ___— RF
in tron Barrels Weanitore Wane eee o> Chili Powder — 1 35 Splint, medium _____~ 7 Se
Perfection Kerosine __ 14.6 Pork ___...... 7 a Célery Sala San ge OS ia 6 50
Gas Machine Gasoline 38.1 Veal __........ 7 Sage 2 oe 90
V. M. & P. Naphtha__ 18.8 Tongue, Jellied —.-. ~~~ 35 Onion Salt (95° 2 4 35 Churns
Headcheese _ 2 18 Garlic. se, 1 35 Barrel, 5 gal.. each 2 40
ISO-VIS| MOTOR O1.S == 0 es Ponelty, 3% oz. ___. 3 25 peer 10 gal., each__ 2 5
fees In Iron Barrels ins Smoked Meats oo roost = £50 to 6 gal., pergal. __ 16
Medium 77.1 Hams, Cer. 14-16 Ib. @26 Maric To Sera 20
Sureset Gelatin Des- 2... 0 771 Hams, Cert., Skinned ae ta ie ai Palls
wort: 4 doz, 212 $20 wx. Heavy 17:1 1698 i Tene +o. Coo 90 1, it, Galvanized ____ 3 60
ee) eee oe " Ment deed Gas @25 Were 1 oz 90 4 at. Galvanized 2 85
JELLY AND PRESERVES 2 hee eu oe Ue re, 5 #10
Pure, 30 lb. pails ____ 3 30 California bl. * mee ne Gal. Jr. 5 00
Imitation, 30 Ib. pails 1 85 larine Picnic Bolles? ~~ @17% STARCH ae Sie Sei 4 00
oe oz., Asst., doz. 90 20 @25 Bree Hae es 32 26 oz. 2 40 Corn
uve Pres., 16 oz., dz. 2 40 Boiled Hain ve case lots ...... 2 30 Tra
Mia ------- @39 —Todized, 32, 26 oz. -_ 2 40 Poe oe Mouse, Wood, ihe «
JELLY GLASSES iron Barrels Bacon 4/6 Cert. 24° @31 Five case lots -_____ 230 Argo, 48, 1 lb. pkes. 3 60 Ouse, wood. 6 holes. 79
8 oz.. per doz, _-______ Light (0a, 65.1 : Cream, 48-1 __.... 4 80 ne tin, 5 holes __ 6
Medium _._ .-_---____ 65.1 Beet BORAX Quaker, 40-1 __..__ 07% Rat wood >----------- 1 00
OLEOMARGARINE Boy 5.1 Boncless. temp 38 Twenty Mule Team Maren ee ae 1 90
Van Westenbrugge Brands Special heavy —______ 65.1 R : P 28 00@36 00 2 Ouse, spring ___ 30
; ump, new __ 29 00@35 00 4, 1 Ib. packages __ 3 35 Gloss
Carload Distributor Extra heavy ----.--.. 65.1 48, 10 oz. packages 440 A
ae Polarine “RF” _______- 65.1 Liver 96, % om. packages —. 400 Arco, ist 3 (br B&BS. 3 60 Fobe
Tranmission Oil _--- 65.1 Beef _ ‘ ’ & = popes 12, 3 Ib. pkgs. 262 Large Galvanized <=, 876
Finol, 4 oz. cans, doz. 150 Calif _..77777777777~ z CLEANSERS Silecr Spat BKB. -- 2.97 Medium Galvanized —_ 7 75
Finol, 8 oz. cans, doz. 230 Pork ____..... vere ee one, 18 -- 11% Small Galvanized _. ~~
Parowax, 100 1 2) $800 0. 10 moo Pe pkgs. .___ . 35 es
Parowax, 40, 1 Ib. _. 8.55 RICE we ss 30 w
ger. 50 i ashboard
Parowax, 20, 1 Ib. __ 8.8 Fancy Blue Rose ___-- 5.65 oe Ibs. ---.-.__ 06 ject Globe atc 5 FO
Fancy Head ______ ag SYRUP Glase” a ------- 6 25
Corn Me Pai. 6 00
me RUSKS Blue Karo, No. 1% __ 2 84 Single a oo 7 oe
Dutch Tea Rusk Co. Bue Karo. No. 5, 1 dz. 4 03 Northern Queen ____~~ 5 oe
Wilson & Co.’s Brands See i Brand. Red — No. 10 __ 3 83 Universat 7 95
Oleo iy oe aa ey 36 rolls, per case ____ 4 25 Red mo No. 1% _. 3 05
Cortifiea 9200 24 Nee 18 rolls, per case ____ 2 26 Re aro, No. 5, 1 dz. 4 29 : Wood Bowls
Nut 2 Seas a psa ere : 12 rolls, per case ____ 1 50 ed Karo, No. 10 __ 409 13 in. Butter _____ 5 00
Special Roll ----------- 19 Sean 12 cartons, per case __ 1 70 16 in. Butter ~~ § %
eS 18 cartons, per case __ 2 55 imit. Maple Flavor ip far Rutter os -o
MATCHES Tae 36 cartons, per case __ 5 00 Orange, No. 1%, 2 dz. 3 25 19 in. Butter _-_7--~ 25 00
Diamond, a oe me ‘ * Orange, No. 5, 1 doz. 4 99
Searchlight, 1 <—— ‘ WRAPP!I
Uhio Red Label, 144 bx 4 2y pian a pt. cans : pe SALERATUS Maple and Cane Nites ac. _ PAPER
Ohio Blue Tip, 144 box 5 uw» 3emdac, 12 qt. cans Arm and Hammer 3 75 Kanuck, per gal 150 No. 1 rip nila, white 05%
Ohio Blue Tip. 720-1c 4 00 eiucas eg Kanuck. 5 gal. can. 660 Butchers D #77777~~~ 06%
*Reliable, 144 -------- i Medium Sour SAL SODA - Oe or
ee ° 6 gallon, 400 count -_ 4 75 Gre Oe te. as as Maple Kraft Stripe ogy
ulated, 18- cases, $4. r cas ‘ avy
Safety Matches | eas a e per case Michigan, per gal. __ 2 16 YEAS
Quaker. 5 gro. case-—- 16 Gallon, 2250 ______ 6 2 WASHING PowpERS  Welchs, per gal. 825 asic, 3 qo, CAKE 2 70
jTS—Whol 5 Gallon, 750 _______ 9 75 COD FISH Bon Ami Pd., 18s, box 1 90 Sunlight, 3 doz. ~7~77~
Sn aon 18 Widdien 20 +Bon Ami Cake, 188 _.1 62% COOKING OIL Sunlight, 136 4igg----- 2 70
foal oneal ad 23 Di!) Pickles Tablets, % lb. Pure : 19% Brillo ---------------- 85 : Mazola Yeast Foam, 3 aon UE : =
a 29 Gal. 40 to Tin, doz.__ 10 25 ‘a “i 40 Climaline, 4 doz. ---. 4 20 Pints, 2 doz. _.-_____ 675 Yeast Foam, 1% doz. 1 35
No. 2% Ti 2 26
Filberts, Sicily —---—- 20 ee Wet toe Fon ow Soe i ee :
‘ Se Grandma, i.

Peanuts, Vir. Roasted 11
Peanuts, Jumbo, std. 13

32 oz. Glass Picked_. 2 80
32 oz. Glass Thrown 2 40

Whole Cod ....... 114%

Gold Dust, 190s ---—- 4 09

25
Half Gallons, 1 doz. . 11 76
Gallons, doz. --._. 11 30

YEAST—COMPRE
Fleischmann, per ee sae

 

 

30

DETROIT DOINGS.

 

Late Business News From Michigan’s
Metropolis,

The B. V. D. Sales Corporation of
the Midwest has opened for business at
314 Jefferson avenue, East. The new
organization, of which B. M. Greene is
president, will deal in men’s underwear,
swim suits and sweater coats, products
of the B. V. D. mills.

Fred Keil, well-known to the dry
goods trade in Michigan and Ohio, has
become affiliated with the McConnell-
Kerr Co., 350 Jefferson, East, mill and
importer representatives for linens,
curtains and blankets. The McConnell-
Kerr Co., one of Detroit’s younger
wholesale houses, has made remarkable
strides since organization three years
ago and has been constantly adding to
its distributing facilities and stocks.
Mr. Keil will cover a portion of the
Thumb territory and suburban Detroit.
- An involuntary petition in bankrupt-
cy has been filed in U. S. District
Court here against Benjamin Glaser
and Nathan Bloom, individually, and
operating as Bloom Glaser Fur Co.,
by John McNeill Burns, attorneys, rep-
resenting Rosenberg Bros., $1,500;
Harry Lyons, $1,600; Steve F. Dan-
choff, $1,000.

An involuntary petition in  bank-
ruptcy has been filed in U. S. District
Court here against Gration Lingerie
Mfg. Co., Inc., by Irwin I. Cohn, at-
torney, representing I. Shetzer Co.,
$303; Broder Bros., $100; Loyal Shirt
Co., $290.

Involuntary bankruptcy proceedings
have been filed in the U. S. District
Court here against Al Vincour and
Israel Zinstein, individually, and oper-
ating as Vincour & Zinstein, by Irwin
I. Cohn,, attorney, representing Ham-
ilton Cahartt & Co., $163; Westman &
Shatzer, $600; Broder Bros., $413.

An involuntary petition in bankrupt-
cy has been filed in the U. S. District
Court here against Newman Gornbein
Furniture Co., Inc., by Attorneys Bry-
ant, Lincoln, Miller & Bevan, repre-
senting Alaska Refrigerator Corp.,
$672; Lloyd Mfg. Co., $267; Chicago
Hardware Co., $342.

An involuntary petition in bankrupt-
cy has been filed in the U. S. District
Court here against Best Store Fix-
ture Mfg. Co., Inc., by Bryant, Lin-
coln, Miller & Bevan, representing
Sani Products Co., $1,594; American
Metal Ware Co., $416; Garden City
Plating & Mfg. Co., $93.

An involuntary petition in bankrupt-
cy has been filed in the U. S. District
Court here against Jay Freedheim, by
Irwin I. Cohn, representing I. Shetzer
Co., $400; George F. Minto Co., $105;
Reliable Cap Co., $40.

Charles W. Mears, noted merchan-
dising authority and teacher of thou-
sands of business people for executive
positions in the retailing and advertis-
ing fields, addressed members of the
Retail Institute at the ninth meeting
of the season in the Hotel Statler
Tuesday evening. Mr. Mears’ topic
was “What Is the Greatest Power in
Retailing To-day?” During his lecture,
Mr. Mears pointed out the seven fun-
damental ways of selling goods. “In

MICHIGAN TRADESMAN

Detroit retailing,’ said Mr. Mears,
“cash registers ring up millions of
sales transaction daily, yet no two of
them are exactly similar. Boiled down
to basic factors, however, these sales
fall into one of seven classifications—
and only seven—there isn’t even an
eighth way. “The most important
fact, however, is not the number of
ways in which sales are made, but just
what those ways are. Once we recog-
nize them, and once we realize how
limited are the ways in which we can
produce sales, then we have come to
the conclusion that we can not over-
look any one of the seven opportuni-
ties, but need to push each one of them
to the utmost whenever possible.”

Detroit has ceased to be a city of
gloom. If the city’s economic main-
stay, the automotive industry, is not in
the midst of a business boom, it is at
least teeming with activity. Right now
the motor car industry has no time to
be gloomy.

The improved outlook is based upon
the substantial fact that large factories
are operating again; that workmen are
being called back to their jobs; that
new models are being produced and
introduced; that dealers still are pour-
ing in from all parts of the country
for previews of new lines and final in-
structions on how to sell them. The
industry has begun to move forward
at an accelerated pace.

Chevrolet’s production lines are
moving again with a larger, more re-
fined and lower-priced series of cars
for 1931. The body designs of these
and other cars yet to make their ap-
pearance reflect definitely the trend
toward greater streamlining, especially
in lower-priced classes.

The new Hudson and Essex models
embody striking changes in mechan-
ical and body design. Previews of the
new models, scheduled for announce-
ment this week, have been given here.
They are appraised as representing the
“most aggressive” step in the com-
pany’s history. Three thousand work-
men have been added to the company’s
roster and are working on a five-day
week to have the 1931 models in deal-
ers’ hands by the time of the formal
announcement.

Other new models are anticipated for
public introduction at an early date.
Among them are the new Oakland and
Pontiac products for which the way
was paved with price reductions during
the late summer. ‘

Something new is expected soon
from DeSoto, especially with regard
to its eight. The six already has ap-
peared in its 1931 form, having been
offered last summer.

That low October production figure
of 156,000, the lowest for any month
since 1921, failed to create any pessi-
mism among those aware of the real
explanation for it. The explanation,
simply, was that Chevrolet and Hud-
son-Essex were coasting in prepara-
tion for the offering of their new mod-
els. Another factor of significance was
the diminished pace of the ford pro-
duction lines.

November is expected to show a
better production figure, although nor-
mally it is lower than October. A total

of 200,000 cars for this month would
surprise few here. December, however,
is expected to reveal its normal slow
pace, with a production of around
150,000 units. That will make a total
production for the year of approxi-
mately 3,600,000 cars, 40 per cent, be-
low the massive total for 1929, but
500,000 units better than the last “bad”
year, 1927.
—_-+-____

Recent Mercantile Changes in Ohio.

Cincinnati— Funeral services were
held at St. Xavier’s church for Thomas
J. Logan, merchant tailor, who died
Saturday night at Good Samaritan hos-
pital following an illness of seven
weeks. He had announced only two
months ago his intentions of retiring
from business. Mr. Logan made
clothes for three generations of busi-
ness men, his customers including such
men as President Taft, Julius Fleisch-
mann, George B. Cox, Rud Hynicka
and many others prominent in the
city’s political, commercial and pro-
fessional life. He was born at Madi-
son, Ind., and began to work in Indian-
apolis when but 10 years old. As a
young man he became a cutter, work-
ing for L. & G. Strauss, Lexington,
Ky., and Fred Morbrink, a leading
Cincinnati tailor. He opened his own
business in 1890. Mr. Logan was un-
married. He intended to retire from
his business at the end of this season,
leaving its administration to his old
employes. He is survived by one sis-
ter, four nephews, a niece and a grand-
niece.

Warren—Anna Margolies, women’s
wear, has filed a voluntary petition in
bankruptcy in the U. S. District Court
at Cleveland, listing liabilities of $2,-
521 and assets of $300.

Youngstown—E. M. Nichols, boys’
clothing, has filed a voluntary petition
in bankruptcy in the U. S. District
Court at Cleveland, listing liabilities of
$8,063 and assets of $100.

Cleveland—Harry Mendelson, trad-
ing as the Famous Cap Factory, has
filed a voluntary petition in bankruptcy

in the U.S. District Court here, listing -

liabilities of $2,257 and assets of $527.

East Liverpool—Herman B. Brus-
sell, trading as Lambert Frocks, retail
dresses, with a store at Canton, has
filed in the U. S. District Court at
Cleveland, a list of liabilities of $2,978
and assets of $700.

Cleveland—Louis Moskowitz, men’s
wear, 8923 Empire avenue, has filed in
the U. S. District Court here a list of
assets of $300 and liabilities of $68,629.

Canton—Damage amounting to $50,-
000 was caused by fire in the Bernard
Schwartz Clothing Store, Lowellville.
Firemen reported the blaze broke out
in the rear of the store and was caused,
it is believed, by defective wiring.
Most of the damage was done to cloth-
ing stock on the main floor of the store.
The loss is mostly covered by insur-
ance. Considerable loss was also done
to the building.

Cleveland—W. L. Robertson, for
several years assistant to R. L. Twitch-
ell, men’s furnishings buyer, Halle
Bros. Co., has resigned. It is under-
stood that Mr. Twitchell will assume
this responsibility and no new appoint-
ment will be made by the Halle man-
agement. Mr. Robertson expects to

November 19, 1930

announce his future connection at an
early date. Before joining Halle Bros.
four years ago Mr. Robertson main-
tained his own furnishings shop in the
Hotel Statler.

Toledo—The Kramb Co., general
merchandise, has filed a voluntary pe-
tition in bankruptcy in the U. S. Dis-
trict Court here, listing assets of $7,655,
and liabilities of $44,642.

Cincinnati—Louis Schwartz, retail
millinery, 141 West Fifth street, has
filed a voluntary petition in bankruptcy
in U. S. Court here listing assets of
$1,960 and liabilities of $11,544.

Norwood—Robert Schilder, trading
as Schilders Department Store, has
filed a voluntary petition in bankruptcy
in the U.S. District Court at Cincin-
nati without schedules.

Mansfield—Harvey G. Ditwiler, 81,
pioneer suspender manufacturer, died
at his home here of infirmities of age.

Toledo — Morris Kahn, women’s
wear, has filed a voluntary petition in
bankruptcy in the U. S. District Court
here, listing liabilities of $4,307 and as-
sets of $2,950,

Cincinnati—Abe Biderman, retail dry
goods, 253 West Sixth street, filed a
voluntary petition in bankruptcy in the
U. S. District Court here, listing lia-
bilities of $4,578 and assets of $2,500.

Cleveland—Louis Mashowitz, men’s
wear, has filed a voluntary petition in
bankruptcy in the U. S. District Court
here, listing assets of $300 and liabili-
ties of $68,629.

Cincinnati—A Ibert Mayer, 80 years
old, retired wholesale hat dealer, died
here recently. Born in Germany, Mr.
Mayer came to Cincinnati when 15
years of age, and established himself
in the hat business. He later became
a partner in the firm of Albert Mayer
& Bros., located on Pearl street for 50
years. He retired about twenty-five
years ago.

Toledo—At the first meeting of
creditors in the Oakwood Upholstery,
Inc., manufacturer of upholstered fur-

_ niture, a composition of 30 per cent.

payable by notes, due 5 per cent. in six
months, 5 per cent. in one year, 10 per
cent. in two years, was offered to
creditors. Hearing was held before
Fred H. Kruse, referee in bankruptcy,
at Toledo. Acceptance of the composi-
tion was refused by the creditors and
Howard L. Laskey, of Toledo, was
elected trustee. Sale of the assets,
which includes a large amount of un-
finished materials, has been ordered.

Cincinnati—Edward CC. Jones, 67
years old, secretary of the Pettibone
Manufacturing Co., uniform manufac-
turers, died here recently following a
heart attack. In addition to serving the
firm as secretary, Mr. Jones also was
a manager of the Masonic department
of the company. He was a past com-
mander of Cincinnati Commandery No.
3, Knights Templar, and a member of
the Shrine.

New Philadelphia — George W.
Grubb, 60, retired shoe merchant is
dead here following an illness of sey-
eral months. He is survived by his
widow and four children. Mr. ‘Grubb
retired from business fast March after
being identified with shoe merchandis-
ing for almost twenty years. He for-
merly also owned stores in Coschocton
and New Comerstown.

 

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November 19, 1930

MICHIGAN TRADESMAN

31

 

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, Nov. 10—In the matter
of Calvin E. Wenger, doing business as
Wenger Bowling Alleys, Bankrupt No.
4112. The final meeting of creditors has
been called for Nov. 28. The trustee’s
final report will be -approved at such
meeting. There probably will be no divi-
dend for creditors.

In the matter of Adam Drach Co.,
Bankrupt No. 2559. The final meeting of
creditors has been called for Nov. 28.
The trustee’s final report will be approved
at such meeting. There will be no divi-
dend for creditors.

In the matter of Morgan Motors, Inc.,
Bankrupt No. 4283. The first meeting of
ereditors has been called for Nov. 25.

In the matter of Morgan Motors, Inc.,
Bankrupt No. 4283. The sale of assets
has been called for Nov. 26.
equipment scheduled by the bankrupt at
$1,337.17, will be sold, also all shop equip-
ment and stock, consisting of oils, grease,
aecessories and parts, scheduled by the
bankrupt at $1,767.53, together with the
following cars, 1 Overland sedan, 1 Olds
coach, 1 Hudson sedan, 1 Hudson coach
and one Ajax motor, scheduled by the
bankrupt at $961. All interested in such
sale should be present at the above time,
at the premises formerly occupied by the
bankrupt, North Second street, Niles.

In the matter of Oris L. Chance, Bank-
rupt No. 4295. The funds have been re-
ceived and the first meeting of creditors
has been called for Nov. 25.

Ia the matter of Clinton Myers, Bank-
rupt No. 4278. The funds have been re-
ceived and the first meeting of creditors
has been called for Nov. 25.

In the matter of Ralph Bronkema,
Bankrupt No. 4257. The funds have been
received and the first meeting of cred-
itors has been called for Nov. 25.

In the matter of Edward W. Shimp,
Bankrupt No. 4289. The funds have been
received and the first meeting of creditors
has been called for Nov. 24.

In the matter of Charles W. Parks,
Bankreupt No. 4294. The funds have
been received and the first meeting of
ereditors has been called for Nov. 24.

In the matter of William S. Kunkle,
Bankrypt No. 4293. The funds have been
received and the first meeting of creditors
has been called for Nov. 24.

in the matter of Charls A. Halbert,
doing business as Halbert Confection-
ery, Bankrupt No. 4288. The funds have
been received and the first meeting of
creditors has been called for Nov. 24.

In the matter of Raymond R. Ripperger,
individually and doing business as Home
Radio Shop, Bankrupt No. 4279. The
funds have been received and the first
meeting of creditors has been called for
Nov. 24.

Nov. 10. We have to-day received the
schedules, reterence and adjudication in
the matter of George Arthur Bartz, Bank-
rupt No. 4803. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids. The schedule shows as-
sets of $7,310 of which $250 is claimed as
exempt, with liabilities of $3,393.98. The
court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called.

Oct. 31. (Delayed). On -this day was
leld the first meeting of creditors in the
matter of Gerald R. Passmore, Bankrupt
No. 4250. The bankrupt was present in
rerson and represented by attorney Seth

R. Bidwell. No creditors were present or
represented. No claims were proved and
ailowed. No trustee was appointed. The

bankrupt was sworn and examined with-
out a reporter. The first meeting then
adjourned without date, and the case has
been closed and returned to the district
court, as a case without assets.

Nov. 3. On this day was held the first
meeting of creditors in the matter of
La Vern A. Perey, Bankrupt No. 4264.
The bankrupt was present in person and
represented by attorney Frank A. Wes-
ton. No creditors were present or rep-
resented. No claims were proved and
allowed.’ No trustee was appointed. The
bankrupt was sworn and examined with-
out a reporter. The first meeting then
adjourned without date, and the case
has been closed and returned to the dis-
trict court, as a case without assets.

On this day also was held the first
meeting of creditors in the matter of
Edward S. Raymond, Bankrupt No. 4252.
The bankrupt was present in person and
represented by attorneys Corwin, Nor-
cross & Cook. No creditors were present
or represented. Claims were proved and
allowed. No trustee was appointed. The
bankrupt was sworn and examined with-
out a reporter. The first meeting then
adjourned without date, and the case
has been closed and returned to the dis-
trict court. as a case without assets.

In the matter of Bryan Jones, Bank-
rupt No. 4202, the trustee has filed his
first report and account, and an order
for the payment of expenses of admin-
istration, preferred claims and a first
dividend of 5 per cent. has been made
herein. |

In the matter of Cavanagh Auto Body
Co.. Bankrunt No. 4180, the trustee has
filed his first report and account, and an
order for the payment of expenses of
administration has been made.

Nov. 3. On this day was held the first

The office:

meeting of creditors in the matter of
William R. Kelly, Bankrupt No. 4266.
The bankrupt was prsent in person and
represented by attorney Joseph R. Gil-
lard. Certain creditors were present in
person. One claim was proved and al-
lowed. No trustee was appointed. The
bankrupt was sworn and examined with-
out a reporter. The first meeting then
adjourned without date, and the case has
been closed and returned to the district
court, as a case without assets.

Qn this day also was held the first
meeting of creditors in the matter of
Ruel H. Smith, Bankrupt No. 4263. The
bankrupt was present and by attorneys
Corwin, Norcross & Cook. No creditors.
Claims were not proved. No trustee. The
bankrupt was sworn and examined with-
out a reporter. The first meeting then
adjourned without date, and the case has
been closed and returned to the district
court, as a case without assets.

Nov. 10. On this day was held the
sale of assets free and clear of taxes,
liens and encumbrances. The _ trustee
was present and represented by Fred G.
Stanley, attorney. Creditors were present
by attorneys M. J. Schaberg and Claire
Stearns. The mortgage assets and real
estate were sold to First National Bank
& Trust Co., of Kalamazoo, for $169,-
610.98. The personality, if any, and as-
sets not covered by mortgages were sold
to M. J. Schaberg, for $50. The sales
were confirmed and the matter adjourn-
ed without date.

In the matter of I. Gudelsky & Sons
Co., Bankrupt No. 4197, the trustee has
filed his first report and account, and an
order for the payment of expenses of
administration to date has been made.

Nov. 13. On this day was held the
first meeting of creditors in the matter
of Robert E. Eyles, Bankrupt No. 4258.
The bankrupt was present in person and
represented by attorneys Lokker & Den
Herder. No creditors were present or
represented. No claims were proved and
allowed. No troustee was appointed. The
bankrupt was sworn and examined with-
out a reporter. The first meeting then
adjourned without date, and the case has
been closed and returned to the district
court, aS a case without assets.

On this day also was held the first
meeting of creditors in the matter of
Frank G. Hittson, Bankrupt No. 4146.
The bankrupt was present and repre-
sented by attorney Horace T. Barnaby.
No creditors were present or represented.
No trustee was appointed. One claim
was proved and allowed. The bankrupt
was sworn and examined without a re-
porter. The first meeting then adjourned
without’ date, and the case has been
closed and returned to the district court,
as a case without assets.

On this day also was held the first
meeting of creditors in the matter of
John Stratsma, Bankrupt No. 4267. The
bankrupt was present in person, but not
represented by attorneys. Creditors
were not present in person, but repre-
sented by attorneys Lokker & Den Her-
der. Claims were filed only. The bank-
rupt was sworn and examined before a
reporter. Jay Den Herder, of Holland,
was appointed trustee and his bond
placed at $100. The first meeting then
adjourned without date.

On this day also was held the first
meeting of creditors in the matter of
Laurence C. Neely, Bankrupt No. 4269.
The bankrupt was present in person and
represented by attorneys Turner, Engle
& Cochran. Creditors were present in
person. One claim was proved only.
The bankrupt was sworn and examined
without a reporter. The first meeting
then adjourned without date. Lou L.
Landman, of Muskegon, was appointed
trustee, and his bond placed at $100.

On this day also was held the first
meeting of creditors in the matter of
Warren F. Farrand, Bankrupt No. 4256.
The bankrupt was present in person but
not represented by attorney. No cred-
itors were present or represented. No
claims were proved and allowed. No
trustée was appointed. The bankrupt
was sworn and examined without a re-
porter. The meeting then adjourned
without date, and the case has been
closed and returned to the district court,
as a case without assets.

Nov. 14. We have to-day received the
schedules. reference and adjudication in
the matter of Garrett Van Allsburg,
Bankrupt No. 4304. The,bankrupt is a
resident of North Muskegon, and _ his
occupation is that of a laborer. The
schedule shows assets of $350 of which
$250 is claimed as exempt, with liabilities
of $2,463.88. The court has written for
funds and upon recoipt of same the first
meeting of creditors will be called.

Nov. 17. We have to-day received the
schedules, reference and adjudication in
the matter of Ralph C. Shumway, Bank-
rupt No. 4305. The bankrupt is a resi-
dent of Ganges township, Allegan county,
and his occupation is that of a merchant.
The schedule shows assets of $1,586.75 of
which $500 is claimed as exempt, with
liabilities of $5,009.18. The court has
written for funds and upon receipt of
same the first meeting of creditors will

be called. The list of creditors of said
bankrupt is as follows:

Al Crooker, Fennville ____________ $ 36.50
Sam McGolderick, South Haven __ 6.10
Marion Compton, South Haven __ 37.09
L. E. Lamb, South Haven ________ 225.00
Foben Hull, Glenn —__.____________ 65.10

Mabel Plumer, Saugatuck ____-___ 11.00
Roy Repp, Fennville ~______.______ 2.10
Claude Darnan, Fennville ________ 3.25
Gerald Mahelny, Rochester, Ind.__ 12.80
James Robyler, Glenn ____________ 151.37
First State Bank, South Haven __ 510.00

Citizens State Bank, South Haven_ 190.00

Federal Baking Co., Holland ____ 68.00
- Saugatuck Bank, Saugatuck ______ 806.00
Niffenegger Lumber Co., So. Haven 69.70

Charles Lockhart, Fennville ______ 200.00

Harvey Clarke, South Haven ____ 42.00
Dr. N. L. Goodrich, South Haven__ 25.00
L. E. Lamb. South Haven ________ 434.20
Malborne Hdwe. Co., South Haven 6.20
Real Creamery, Kibbie ___________ . 28.00
Carl Wilkiey, Glenn 21.17
Will Hamlin, ‘Glenn 2 141.00
Burge & Burge, South Haven ____ 33.00
W. W. Goldsmith, South Haven __ 17.18
Michigan Fertilizer Co., Lansing __ 229.77
I. Van Westenbrugge, Grand Rap. 38.28
Consumers Power Co., Kalamazoo 30.00
S. H. Chemical Co., South Haven 55.00
Engel Distributing Co., Benton H. 22.00
Niffenegger Bros., South Haven __ 360.00
Michigan Oil Co., Saugatuck ______ 42.00
Pomeroy Coal Co., South Haven __ 38.60
National Biscuit Co., Grand Rapids 10.11
Beech-Nut Packing Co., Canajo-
Wigley ee 11.21

Moore Hardware Co., South Haven 128.60

Colgate-Palmolive Co., Chicago 16.51
Kdward Chamber Co., Kalamazoo 82.62
Glenn Mutual Tel. Co., Glenn ____ 61.47
Bas Tobacco Co., Holland ________ 56.69

Hoekstra Ice Cream Co., Grand R. 225.00
Superior Hat Co., St. Louis, Mo.__ 56.00
Fruit Exchange, South Haven ____ 29.45
J. Charles Rass Co., Kalamazoo __ 1.60
ee & Padlock Co., Lanchester,
ee
E. B. Miller & Co., Chicago ______ 41.90
Hazeltine & Perkins Drug Co., G. R. 45.54

17.12

Plough, Inc.. Memphis, Tenn. ____ 51.85
Schust Cracker Co., Grand Rapids 180.00
———_+-+>___

Higher Prices For Diamonds Thought
Unlikely.

Most authorities of the industry

agree there is little chance that dia-
mond prices will again be stabilized at
the high levels of recent years, accord-
ing to information furnished Oct. 30 by
the Department of Labor based on re-
ports from the American consul gen-
eral at Amsterdam, Charles L. Hoover.

The slump in the industry, it was
pointed out, has brought serious unem-
ployment among diamond cutters of
the Netherlands Of the 5,728 usually
employed in Amsterdam, (Mr, Hoover
reported only 1,032 at work.

Lower wages paid diamond workers
in Belgium were cited as one of the
chief causes for the situation. Nego-
tiations are going forward, however,
in an effort to adjust conditions,

Further information made available
at the Department follows:

Revival of the diamond cutting in-
dustry in February and March, in an-
ticipation of the increased demand ex-
pected after a reduction of from 20 to
10 per cent. ad valorem of duties on
polished diamonds entering the United
States, was of short duration, since in
April there was a gradual mounting of
unemployment, although June and
July shipments to the United States
did show considerable growth.

This was due, however, to the atti-
tude of American diamond merchants,
who, during the period when the tariff
law was under consideration, took only
enough stones to supply the current de-
mand. Large shipments in June and
July consisted of stocks purchased at
comparatively low prices during the
Spring months but not shipped until
the new law went into effect,

Since then there have been very few

OO —————————
Do You Wish To Sell Out!

CASH FOR YOUR STOCK,

Fixtures or Plants of every
description.

ABE DEMBINSKY
Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich
Phone Federal 1944.

amma en

. fishing or hunting?

diamond buyers in the market and the
market has fallen off to,such an
extent that cutting establishments have
been forced to cut down on working
forces.

Diamond shipments to the United
States during the first eight months of
1929 were valued at $15,125,703. But
during the first eight months of 1930
shipments were worth only $7,052,056.

Available supplies of diamonds far
exceed the demand at present, and it
is reported that stocks of rough dia-
monds held by the London Diamond
Syndicate have reached enormous pro-
portions. One of the leading mem-
bers of the trade recently said he
learned from reliable sources that the
stock of rough diamonds held by the
syndicate amounts to 20,000,000 pounds
sterling and that rough stones are ar-
riving more rapidly than they are re-
quired to meet the demand.

It is thus apparently only a matter
of time until the stocks will reach such
proportions that even the syndicate
will be unable to finance the purchases
necessary under their contracts with
the South African government. The
interest charges alone on the present
stock, if the figures cited ar ecorrect,
would amount to around $5,000,000 per
year,

——_>+»_____
Well Supplied.

Traffic Cop—Let me see your li-
cense,

Tourist — Marriage, car, driver’s,
Open the license
trunk, Maria.

 

°

Evils foreseen are

averted.

Business Wants Bepartment

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

FOR SALE—Golf. 18 hole MINIATURE
INDOOR GOLF COURSE, on FIRST
FLOOR. Good DAYLIGHT. Good hall
above. OTHER GAMES could be put in.
P. O. Box 25, Ypsilanti, Mich. 356
FOR SALE—Money-making grocery in
Flint, near Chevrolet. Very low rent. In
restricted neighborhood. No chain com-
petition. Reason, going back to Boyne
City. References Lee & Cady. Symons
Bros., or Citizens Bank, Glenwood
Branch. O. H. Burlew, 1508 W. 2nd St.,
Flint, Mich. 357
For Sale—A complete grocery stock,
store and fixtures in excellent neighbor-
hood community, showing fine annual
volume of business. Address No. 355,
c/o Michigan Tradesman. 355

FOR RENT—Hstablished ready-to-wear
business in Battle Creek. Michigan, now
owned and operated by Gilmore Brothers
Department Store of Kalamazoo, Mich-
igan. Rent $300 per month, includes heat,
use of complete fixture installation, carpet,
and office equipment. Possession at once.
GILMORE BROTHERS. Inc. 353 |

For Sale—Variety store in busy town.
Reasonably priced, for cash. Address
No. 349, c/o Michigan Tradesman. 349

For Sale—A good going grocery and
meat business in Kalamazoo’s best neigh-
borhood community. For further infor-
mation, address No. 350, c/o Michigan
Tradesman. 350

wholly half

 

 

 

 

 

 

 

 

 

I OFFER CASH!
For Retail Stores—Stocks—
Leases—all or Part. ,
Telegraph—Write—Telephone

L. LEVINSOHN
Saginaw, Mich.
Telephone Riv 2263W
Established 1909

 

 

    
   
  
  
  
 
 
 
 
 
  
  
   
 
   
 
 
   
   
   
   
  
  
 
  
    
    
  
  
  
 
  
 
   
   
     
   
   
   
 
  
    
 
   
  
   
  
  
  
   
    
 
   
  
 
   
   
   
  
 
   
  
   
 
    
   
  
   
    
    
   
    
   
     
    
    
   
 
 
 
 
 
   
   

ey are eo Ne KeES ery ere

SD ae

PRO AND CON.

 

Foolish Protest and Still More Foolish
Reply.

Grand Rapids, Nov. 13—I have be-
fore me your full page sixth anniver-
sary advertisement in the Grand Rap-
ids Press dated Nov. 12, in which you
are featuring free sugar, Crescent flour
and coffee with purchases of tires, bat-
teries, accessories and various garage
service jobs.

At the top of your advertisement,
you are making a staitement that your
firm is assisting local welfare agencies
with a “No-Profit Benefit Sale” by
giving free groceries upon payment of
garage service and purchase of tires
and other automobile equipment.

As a representative of th- Retail
Grocers and Meat Dealers Association
of Grand Rapids as well as ‘Michigan,
I feel 1 should be violating my trust
in failing to resent your unethical busi-
ness methods and inconsistent appeal
for ‘business.

We have in Grand Rapids better
than 400 independent retail grocers,
practically all of whom are owners of
one or more automobiles, as many of
them ‘have several delivery cars in
addition to pleasure cars and should
be a very desirable class ‘for any au-
tomobile service and equipment com-
pany to cater to.

I am, however, inclined to believe,
your advertisement was thoughtlessly
planned and the featuring of free gro-
ceries in order to sell garage service
and equipment at regular prices, at the
expense of retailers who are striving to
earn an honorable livelihood during the
present deplorable business situation by
selling groceries, could not have been
maliciously intended.

My position could no doubt be quite
clearly understood, if the retail gro-
cers ‘were to retaliate by advertising
free tires, batteries and accessories with
grocery orders of various denomina-
tions, but we have no intention to en-
courage or indulge in such glaring de-
structive practices and sincerely trust
your illy advised action will not serve
as an example or incentive for other
garage dealers to imitate.

If you ‘have any explanation to offer,
1 will be pleased to hear from you.

Herman Hanson, Sec’y.

Grand Rapids, Nov. 17—Getting
back to my desk ‘this morning after a
few days’ absence, I find your letter
of Noy. 13, regarding our anniversary
sale.

Whatever prompted you to write the
type of letter you did in response to
our advertisement is surely not to be
considered good judgment.

For your information, enclosed
please find copy of our advertisement
in the Grand Rapids Herald, which
possibly will enlighten my explanation
to you.

Before going ahead with this type
of advertisement the writer had the
pleasure to discuss this sale with sev-
eral of our city officials, the jwelfare
union, two distributors of food stuffs,
also the largest retail distributor of
groceries and meats in our ‘city, and
the reaction in each case was contrary
to your criticism.

If you ‘had used your better judgment
you would never ‘had an occasion to
write the letter you wrote. We ap-
preciate that there is a certain amount
of selfishness in all good business, but
your letter denotes all selfishness on
your part.

Did it ever occur to you that there
are a great many people in Grand Rap-
ids that you would refuse to accept on
your books as moral risks who have
no money and are destitute? Well, if
you ‘had vision enough to read our ad-
vertisement between ‘the lines, pos-
sibly your selfishness would have been
less pronounced. May I ask what
profit do you realize on flour, sugar or
coffee? Don’t you use them as leaders
at no margin whatever? Certainly you
do.

MICHIGAN TRADESMAN

Most any grocery advertisement car-
ries flour, sugar and coffee in bold type
at below cost prices. Your letter was
absolutely uncalled for, and we do re-
sent several paragraphs embodied in
this letter which are untrue. Do you
think the Litwin Tire Stores growth
was accomplished through unethical
business methods, and inconsistent ap-
peal as your letter states? If you think
that our recent sale was thoughtlessly
planned you are sadly mistaken.

‘We believe that this sale has really
made a large number of needy people
happy. and as far as personal gains
are conceried, we assure you no profit
was inade, as this sale was not orig-
inated for that purpose.

Knowing your organization is com-
posed of many men who are endeavor-
ing to render conscientious service to
mankind, and the necessity of each
other’s. co-operation, this message will
convince you that the object of passing
the few groceries we had chosen to
those who are less fortunate than your-
self was not in competition with the
grocery trade.

To-day we delivered to the following
welfare agencies 445 pounds sugar;
275 rounds flour and 3 pounds of coffee
which ‘happens to be a small portion
of groceries which reached those de-
serving, made possible by our sale:
Little Sisters of the Poor, welfare
union, salvation army and the Ameri-
can red cross. Litwin Tire Stores.

——>-—.__
Late Business Information.

Stockholders of the Seth Thomas
Clock Co. at a special meeting at
Thomastown, Connecticut, this week
approved a iplan of tthe directors for
the consolidation of the company with
the Western Clock Co., of LaSalle,
Illinois.

While railroad car loadings are still
far behind the level of the previous
two years and show no trend to im-
portant seasonal gains, the spread be-
tween ‘this year’s weekly total and last
year’s is beginning to narrow.

President Hoover, addressing the
Association of National ‘Advertisers at
its annual banquet in Washington this

-week, said that the stimulation of ad-

vertising had stirred the lethargy of
the old law of supply and demand
until cottage industries had been trans-
formed into mass production, thereby
cheapening costs and creating a higher
standard of living.

General Motors has purchased all
the stock of Electro-Motive of Cleve-
land, a comparatively small concern
that manufactures gas electric motors
for railroads and power plants. This
marks General Motors’ entrance into
a new field in which it contemplates a
considerable expansion.

Prices of new Chevrolet cars for
1931 range from $475 to $650 against
$495 to $685 in 1930. President Sloan
denies that the reductions have any
competitive aim. They are the result,
he says, of economic conditions.

Copper output is to be cut from 12
to 15 per cent., according to an agree-
ment said to thave been virtually con-
summated iby American, Canadian and
African producers. The American out-
put has already been cut ‘substanfially.
The price of copper was advanced
sharply this week from nine and a half
to ten cents a pound.

As a means of averting trade slumps,
Edward A. Filene, Boston retail mer-
chant, suggests that stores should
carry three full lines at three definite
standardized prices, with no prices in
between. This plan, he thinks, would
tend to reduce inyentory and give to

the independent merchant the major
advantage of the chains.

The need of cutting retail prices as
much as wholesale prices have been
cut was urged this week before the
New York Board of Trade by Magnus
W. Alexander, president of the Nation-
al Industrial Conference Board. He
advised retailers to reduce their prices
even though it might cause them some
loss rather than to follow the policy of
waiting for renewed buying demand.

The Department of Agriculture has
notified produce dealers that they may
face a fine of up to $500, plus $25 daily
for each day they operate after Dec. 10
without Federal licenses. Some 30,-
000 commission merchants, dealers and
brokers in fresh fruits and vegetables
in interstate trade, as well as co-
Operative associations which market
the products of their members either
directly or through agents or dis-
tributors, are subject to this law Ex-
empted: Farmers who sell only pro-
duce which they raise, and those buy-
ing produce for sale at retail which
does not exceed twenty carloads per
year.

—~++-+___
Gabby Gleanings From Grand Rapids.

The decision of Referee Charles
Blair, in the bankruptcy case of Percy
M. Ellis, that wages due employes of
the firm in the amount of $2,000 should
be paid from the assets of the con-
cern, was upheld in a recent appeal
case before Judge Fred M. Raymond
in U. S. District Court. The trustee
in the case had contended the amount
should not be paid because the em-
ployes had agreed that 25 per cent. of
their wages should go to the purchase
of stock in the new corporation,

The reading and filing of the peti-
tion of B. S. Chapin, Inc., with wom-
en’s ready-to-wear stores in Grand
Rapids and Battle Creek, asking for
confirmation of the 40 per cent, com-
position offered to creditors took place
in U. S. Court here. It was ordered
by Judge Raymond that a hearing be
had upon the petition on Nov. 25; at
10 a. m., at which time creditors may
attend and show cause, if they have
any, why the petition should not be
granted.

The Michigan Trust Co. has taken
over the Masonic Temple at Holland
on foreclosure and is undertaking to
induce the city to purchase the prop-
erty for a community center, The
Trust Co. sold $50,000 bonds on the
building.

A complete line of K-Venience items
for the home and closet will be mar-
keted next year by the Knape & Vogt
Manufacturing Co. in an advertising
campaign in general magazines, back-
ed up by a trade paper program to
builders and hardware stores. The
advertising is under the direction of
George Harrison Phelps, Inc., Detroit.
A feature of the line will be the K-V
clothes closet fixture consisting of a
rectangular metal sleeve within which
a metal rod slides out on roller bear-
ings, thus having almost the capacity
for a “Prince of Wales” wardrobe.
The retail price ranges from $3.20 to
$5.90, according to length. A _nickel-
plated shoe rack is a separate item in
the line.

‘November 19, 1930

Holland and Zeeland Merchants Vic-
timized.

Holland and Zeeland merchants were
victimized Saturday to the extent of
several hundred dollars by an individ-
ual passing bogus traveler’s checks.

All of the checks, which purported
to have been issued by a non-existent
New York bank, were in $20 denom-
ination,

Discovery of the fraud did not occur
until Monday when a check deposited
by Jacob Fris reached New York and
a representative of the Holland City
Bank telegraphed that no such bank
existed and that the paper was un-
doubtedly counterfeited,

Examination of some of the checks
passed revealed them to be printed on
a slightly heavier paper than common-
ly used and having the figures “20”,
in each upper corner, printed in bolder
and less harmonious type than that
used on the legal checks,

None of the merchants are able to
furnish an accurate description of the
individual uttering the bogus paper.

His method was to make a minor
purchase in various stores and offer
a traveler’s check in payment.

This is the first time in Holland that
bogus paper of this type has appeared.
It is impossible to check accurately
the amount of money taken from this
community and Zeeland. — Holland
Sentinel.

—_+>++___
Gale in Jail at Marquette.

Richard Quayle, general merchant at
Gwinn, wires tthe Tradesman under
date of Nov. 18 that the State Police
have Gale and Ward in the county
jail at Marquette. This will be wel-
come information to those who have
been victimized by the notorious Gale
and this cohorts and assistant con-
spirators. It is to be hoped that suffi-
cient evidence will be forthcoming to
land the scoundrel in the penitentiary.

—_»+.____

Ricg—New crop Blue Rose rice will
soon begin to meet the price test
which all other commodities have to
face, and it remains to be seen how
growers and millers are going to stand
it. The buying apathy in all lines, of
course, holds true in this item. Dis-
tributors are not taking on any surplus
stocks, even though present prices are
the most attractive in years. Conse-
quently millers have not bought from
the farmers on the usual scale and have
curtailed operations in order to keep
their stocks in hand. Trading con-
tinues on a hand-to-mouth basis.

—_2~+-____

Syrup and Molasses—There is no
change in sugar syrup since the last
report. Business is fair on account of
the somewhat cooler weather. Prices
steady. Compound syrup is dull. Prices
are favorable and it should be better.
Molasses show no change. Fair de-
mand.

—_——_ «+. ___

Vinegar—With the coming of cool
weather it was expected that vinegar
would show much more improvement
than it has, but there are practically no
changes to report. Both enquiries and
sales have taken on a little new life,
but are still below seasonal levels. Spot
stocks continue light, but adequate.

 

 

 

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