“@RANY KAMBS

Qe 15'3008 cue Tipe PAR

         
  

  

he

EX : SHEVA GE ay Qs NK QR HPA es we &
WSS BERS oe Gey Rares
an BNO wy Oe o ) aa PCN
) ey Peale BEN RANE PRN OR PLONE NS ENG :,
A, Bl a < CaaS Wee es bic se Ye Bi 7
vy eK NS va {G OLN c we AG = AZ
. . 7S CY : a eG Sn. Ge a hy A ; 5 a }
MS SAI g PS ‘
1 LG aS aay iN AT
13,0) A

eG] 4s
)

   
 
 
  

 

 

 

 

 

 

y WN
ays E Ay)
(on OES eT (Crag <P Se mS INCASE ZS one EXILN
CoPUBLISHED WEEKLY TGS ce oe ae COMPANY, PUBLISHERS ARE rier 1883 - ©
SSC ao TACO OR FS IOS NS Gest, 188 Nae
Forty-eighth Year GRAND RAPIDS, WEDN ESDAY, DECEMBER 10, 1930 Number 2464
ye ee ee ee
4
‘
‘
}
}
Tad p
‘ zt : £ »
| ee
B e o P
_ +
- 4
: fe
asl i2
8 2

AN OLD SAW RESET

The man who knows, and knows he knows,
To him your homage bring;
He wields the power that waits and wins,

And he is rightful king.

“eee
a

Let him who does not know, and knows

 

 

 

‘eo He does not know, be classed
A As heir of all things everywhere,
s For he will know at last.
IP But whosoever does not know,
¥, And, here in life’s great school,
f 3 Knows not he does not know, is doomed
‘ To live and die a fool.
i. Samuel Valentine Cole. {
TS;
ry
‘

nn nn EE I I I IE IE IE I GT OG IE I IT LT GE GI GE LIT IGT AGT OI I OT IGT IGE IGE OLS” OE OG GE NG A AGE GT ET CGT NT GT RTT

An ln nn ln oll ln nln nle...sen..2lin...2tin..2ite..ttcr..ttthe...shs...n..0le,..iin..tlee...0hte..thte.athe. .tihe..1ita. tthe, .aite...2hde.thin. tht. thin .lte.atie..cte the. .siee. ttn. ttir. thie. tte thie. tiie. ttie..tiin. tte, tte tiie, tle. ttn. tr ae. abe ae oe se

 

 

 

 

 

 

 

 

 

 

It has stood the test of time and
the most discriminating tea drink-

‘ers of the age. Sold only by
The Blodgett-Beckley Co.

MEMBER INDIA TEA BUREAU
Main Office Toledo

Detroit Office and Warehouse
517 East Larned Street

 

 

 

The Newest Sensation by Heyboer
CHOCOLATE STIX

A delicious cream filled
Mi | stick covered with pure
chocolate made from the
finest materials obtainable.

  

Crisp, Smooth, Creamy,
Firm.

Splendidly packaged for
display.

HOLLAND AMERICAN
WAFER CO.
Grand Rapids, Mich.

 

ur

sales policy

stores

-~_ WH NY =:

 

To sell no cham

To sell no
“co-ops.”

To sell no desk‘
jobbers

To back every
package with a
solid guarantee

MANUFACTURED B'

iv
uRITY oars COMPANY

KEOKUK IOWA

This policy backed by
a quality product like
Purity Oats is your
weapon against “bar-
gain sales’? and other
types of indiscriminate
selling.

 

PURITY OATS COMPANY

KEOKUK, IOWA

 

 

 

 

ORDER THIS QUICK SELLING
LINE FROM YOUR WAGON
DISTRIBUTOR.

In times when families are trying to
economize, Noodles do not stay long
on the grocers’ shelves.
Mrs. Grass has worked out numerous
ways of making delicious dishes from
her Noodles and the recipe folders are
packed in each package.
@ Because every package of Mrs. Grass’

, Genuine Egg Noodles. makes steady
ij customers for your store, we urge you
mm ۩6to write to us to get the name of your
| nearest Wagon Distributor.

I. J. GRASS NOODLE CoO., INC.
Dept. M.
6021-7 Wentworth Ave., Chicago, IIl.

 

 

quicker.

 

 

 

 

 

Always Sell

LILY WHITE FLOUR

“The Flour the best cooks use.”’
Also our high quality specialties

Rowena Yes Ma'am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING Co. Grand Rapids, Mich.

 

 

5 BIG REASONS
Why You Should Push
STANDARD BRANDS
Products
1—Prompt service and fre-
quent deliveries.

2—Small stocks properly
regulated and small in-
vestments,

3-—Quick turnovers and
quick profits.

4—A reputation of fresh-
ness with every product.

5—Nation-wide advertising.

 

Small Stocks

Small Investments

@ You never have to buy large stocks of Chase &
Sanborn’s Dated Coffee. Twice a week Standard
Brands delivery service brings you ‘Dated’ coffee
fresh from the roaster. You purchase just enough
to take care of the demand for a few days only.
You never need tie up any large amount of your
working capital. Your stock investment is reduced
to a minimum. And you realize profits much

A tremendous advertising campaign is making your
customers “Fresh Coffee Conscious’. Capitalize on

this fact. Recommend Chase &
Sanborn’s Dated Coffee to all

your customers.

CHASE&SANBORN’S
Dated COFFEE

Distributed by
STANDARD BRANDS
INCORPORATED

&

 

 

 

 

 

 

 

 

    

 

 

 

 

 

 

 

 

 

 

 

 

 

  
 
 

 

    
 

RADESMAN

i § i &
me © hangs baer hare ey

 

See Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

DEVOTED TO the best interests of business men,

 

 

 

SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly m advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cente
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
id, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879. ~

 

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

FASHIONS IN ANTIQUES.

The recent Antiques Exhibition at
the Grand Central Palace in New
York has shown again what a tre-
mendous interest there is in antiques.
It is growing rapidly. People in larger
and larger numbers love to own things
connected with the earlier history of
our country, Perhaps one of the most
surprising things in connection with
this development is that articles de-
spised only a short time ago are now
eagerly sought for, bought and cher-
ished.

Thirty or forty years ago when girls
were beginning in greater numbers to
go to college they took courses in art
and learned about the old masters.
Their eyes were opened and wher they
came home for their vacations in the
New England towns they felt ashamed
of the pictures and ornaments in their
homes as not being up to the stan-
dards of art they had learned about.
They went to work and took down the
Currier and Ives prints and the old
memorial pieces and put them in the
attic, substituting for them copies of
masterpieces, a picture of the Coliseum
or the Parthenon. How muck more up-
to-date they felt!

Perhaps mother rebelled at the
changes, but that made no difference.
The “whatnots” with their array of
ornaments were removed. The worsted
flowers and hair flowers under their
glass globes disappeared. The hooked
rugs were taken up. In every way the
college girl tried to remove things
which would make her look as if she
were plebeian in her tastes or out of
date.

Now the very opposite is taking
place—the college girl goes to the attic
to see whether she can find the objects
which her mother when a college girl
relegated there. She is happy if she
makes a “find” and discovers things
which are associated with the past, for
she feels that it gives her family dis-
tinction to have had these things.

The Currier and Ives prints are hung
again with a feeling of pride, the

“what-nots” with all their funny orna-

GRAND RAPIDS, WEDNESDAY, DECEMBER 10, 1930

ments are back, the “Rogers groups”
are on the table, the vases which
seemed out of date are now used for
flowers. The despised hooked rugs are
shown with pride. Even the old kero-
sene lamps which the servants carried
are brought out and electrified. Some
of the dishes which were hidden be-
cause they were old-fashioned and for
which modern ones were substituted
are now proudly shown.

The extra seat which could be put
into the family sleigh or “pung” is now
polished to make an “adorable” coffee
table or a bench seat in front of the
fireplace. The old shoemaker’s bench
also which could be found in many
homes is polished for a coffee table.
Even the old milking stool which had
“lines” is now a footstool.

Side by side with the craze for mod-
ernistic objects is a great interest in
antiques and a genuine pride in their
possession.

 

REVIVING THE ZITHER.

The ninth annual convention of the
United Zither Players of America, as-
sembled in Philadelphia, has called at-
tention to a form of music which is
comparatively rare in this country at
present but has a history that deserves
a better fate. As Charles Falk of Kan-
sas City, secretary of the organization,
pointed out the other day, probably not
more than 2,000 Americans are able
to play the instrument, while only one
factory in the United States makes
zithers. But not so long ago many
more homes contained them and chil-
dren as well as adults were able to pick
out tunes with the aid of printed guides
which could be slipped under the
strings when other instruction was
lacking.

The war, in Mr. Falk’s opinion, was
responsible in part for the decline in
zither playing in this country, and one
of the objectives of his organization
is the revival of the instrument, which
is very popular in Germany, Austria
and Switzerland. It is a lineal descend-
ant of the ancient cithara, which is
traced back to 1700 B. C. among the
Semitic races, to Egypt, Assyria, Asia
Minor, Greece and the Roman Empire,
whence its use spread over Europe.
It was strummed for the entertain-
ment of royalty in many half-forgotten
kingdoms at the Eastern end of the
Mediterranean. It was famous as the
instrument used by the professional
singers of ancient Greece to accompany
the voice—mental music—in epic reci-
tations and rhapsodies, in odes and
lyric songs, and to accompany the
dance. The guitar is one of its com-
paratively modern relatives.

Another instrument to which the
zither may claim kinship is the cittern,
which was extremely popular in Eng-
land two centuries ago. Historians have
recorded the curious fact that the cit-

tern was one of the instruments most
commonly found in barber shops,
where customers were privileged to
take it down from a peg on the wall
and play a merry tune while waiting
to be served. Can it be that this cus-
tom, and not vocal harmony, originated
the “barber-shop chord?”

The zither has been mentioned as a
direct descendant of a musical instru-
ment developed in the German Alps,
whence its use spread into the homes
and even the concert halls of Germany,
Austria and Switzerland. The immi-
grants of Germanic origin were chief-
ly responsible for its introduction into
the United States.

DINNER IS SERVED.

We are fast becoming a Nation of
softies. With labor-saving devices mul-
tiplying so rapidly and more and more
ready-cooked food products finding
their way to our kitchen shelves, our
housewives will soon be incapable of
any more serious operation than
manipulation of the can opener.

This is not an original observation,
but it gains significance now that
bread can be bought at our grocery
stores ready cut and that it will soon
be possible to have frozen orange juice
delivered every morning with the milk.
If the bread knife and the orange
squeezer are to be discarded, there is
little left except the can opener.

It is, to be sure, a difficult and some-
times risky operation to open a can.
Yet even here any suggestions we
might make for simplifying the work
of the kitchen have been forestalled by
the solicitous canners themselves. They
are working upon cardboard containers
for our soups and vegetables, hash and
fish, cakes, puddings and stewed fruits.
With meat already put up in packages.
we do not doubt that a seven-course
dinner may soon be ordered for deliv-
ery at 6:30. Whereupon it will only
be necessary to open a cardboard
package, put half the contents into
the oven and the other half into the
icebox, and serve as soon as the cock-
tails are finished,

SPEND AS USUAL.

Some of the well-to-do are inclined
to refrain from spending in these times
and to abandon their usual social en-
tertainments. They think it in bad
taste to make a display of wealth when
others are out of work and in need
of food.

The motive does more credit to their
heart than to their judgment. It needs
no argument to prove that when peo-
ple stop spending money other people
must stop earning it. The only way
by which unemployment can be de-
creased is by creating a demand for
workers, and there can be no demand
for workers unless there is a demand
for their services directly or for what
they produce.

 

 

Number 2464

When a lady decides to abandon the
elaborate party which she had plan-
ned, she deprives the caterer whom
she might have engaged of work for

- his cooks and his waiters, and she
deprives the musicians who would
have played for her dancing of a
night’s work, and the women who
would have been engaged to straighten
things in the house afterward have to
get along without the money she would
have paid them. If she had given her
party her money would have found its
way into no one knows how many
channels of trade. The grocer would
have got part of it, and other parts
would have gone to the merchant who
sells clothing, and from him it would
have gone to those who make the
garments and from them to buy neces-
saries of life, and so on indefinitely.

There is nothing that would give a
better fillip to business than for peo-
ple of means to put their money in
circulation by spending as usual.

 

 

LINDSEY’ S PUBLICITY.

Bishop Manning, it seems to us, has
been most unwise in his handling of
former Judge Ben B. Lindsey. It was
against the splendid liberalism of the
Episcopal tradition in America that he
should try to prevent Judge Lindsey
from expoundimg his doctrine of “com-
panionate marriage” before the Church-
men’s Association. It is almost child-
ish to hear him say now that he “re-
quested” not “ordered” Lindsey’s with-
drawal. In spite of all this, however,
one cannot but admire the Bishop’s
courage in making the incident the
occasion for the delivery of a special
diocesan message at the Cathedral. Nor
is it possible to uphold the conduct
of Judge Lindsey in jumping upon a
table and interrupting the service by
attempting to shout out a reply. Of
course, out of this spectacle will come
much publicity for Lindsey. This may
be true, but it will be entirely the
wrong kind of publicity to win a re-
spectful and intelligent reception for
the doctrine which he has been preach-
ing. For our part, we think decidedly
less of him. Both Bishop Manning
and Judge Lindsey show that they lack
balance and have no regard for fair-
ness,

 

 

Germany lost the late war because
there were too many nations co-oper-
ating against her. Now if all of the
nations, from both sides, would co-
operate for the good of all the world,
this mighty depression that is eating
the heart out of the world would soon
be a thing of the past.

 

No business can become great and
successful. without the honest and
happy co-operation of each worker in
that business. And no nation can be-
come great and permanent without
seeping itself with this same idea.

   
 

SAND BAVIDS

A rors

vy

t
\y

  

 

 

MICHIGAN TRADESMAN

December 10, 1930

 

DETROIT DOINGS.

 

Late Business News From Michigan’s
Metropolis.

The San Juan Drug Co., Inc., has
moved into the location formerly oc-
cupied by the Early Drug Co. at 7446
Six Mile road, West.

J. Kornfield. and W. Moskotwitz
have opened a new American Cash
Market at 11831 Livernois avenue,
bringing their total number of stores
in Detroit up to seven.

’ Frank Patay has succeeded John
Riggs in the grocery and meat busi-
ness at 6001 Thirtieth street.

John F. Klota has opened the River-
dale Market at 5649 Grand River
avenue, the location formerly occupied
by Sydney Goodman.

Morris Rosenberg has opened the
Morris Market Co. at 4611 Fourteenth
street in a completely remodeled build-
ing. The Morris Market Co. was
previously located at 4715 Grand River
avenue.

Clifford Anderson, for seven years
with the Shettler Drug Co., has open-
ed the Anderson Pharmacy at 3049
Vicksburg avenue, the location for-
macy.
merly occupied by the Maloney Phar-

Harry H. Reisman has succeeded
M. C. Loewe in the drug business at
9246 Kercheval avenue.

Julius Spielberg, formerly connected
with the Elcon Drug Co. at 12401 Fen-
kell avenue, has acquired the drug
business of Harry Buckzeiger at 4501
Third avenue and will operate it as
the Spiel Pharmacy.

J. F. Cain has taken over the Waver-
ly Drug Co. at 13248 Livernois avenue.
A. J. Holland was the former occupant.

The Adler Hardware and Tinning
Co. has moved to 10328 Woodward
avenue from its old location at 8750
Linwood avenue.

George Felice has recently moved his
hardware business to 1530 Vernor
highway, West, from its old location
at 1153 Lawndale avenue.

Anthony Hass has moved his hard-
ware business, formerly located at 5935
Chene street, to a new store at 5850
Chene street.

The Home Roofing Co. is now lo-
cated at 14690 Livernois avenue, hav-
ing recently moved from the old loca-
tion at 14200 Cloverdale avenue.

Meininger Bros. have succeeded the
Community Hardware at 13530 Ply-
mouth road.

The Oakwood Pharmacy is now lo-
cated in a new building at 301 Oak-
wood avenue, South, having moved
from its old location at 289 Oakwood
avenue, South.

Frank Boklarz has increased the size
of his grocery store at 185 State street,
Ecorse, by including the adjoining
store. Mr. Boklarz has also installed
considerable new equipment, including
a new meat counter of the latest de-
sign.

‘Chas. Bedrosian recently opened a
grocery store and meat market at 6654
Fort street, West, under the name of
the Economy Market.

The Maynard Pharmacy is now lo-
cated at 289 Oakwood avenue, South,
having moved from its old location at
251 Oakwood avenue, South.

 

S. J. Damron has returned to the
grocery and meat business in Ecorse
after an absence of about two years.
Mr. Damron’s store is located at 4004
Jefferson avenue, West, Ecorse, and is
completely equipped with modern fix-
tures and fresh stock.

Edward E. Kers has moved his meat
market from 217 Oakwood avenue,
South, to a new and larger store at
305 Oakwood avenue, South. Mr. Kers
has also added a large line of fine
groceries to his store.

Louis, Kristofy has, opened a first
class grocery store and meat market at
4656 Livernois avenue,

During the latter part of November,
George Terrines opened a meat mar-
ket at 14248 Mack avenue, offering
phone and delivery service.

The Arcade Shop, with a full line of
furnishings for men and shoes for the
whole family, opened at 1445 Mack
avenue on November 22. The shop
will specialize in handling Nationally
advertised merchandise, and is under
the management of Jack Tenzer.

The George A. Hornel Co. has open-
ed a district office in Detroit with V.
E. Whan in charge. Mr. Whan’s ad-
dress is 4114 Dickerson avenue.

Herman Roth has been appointed
buyer of canned goods for the Detroit
House of Lee & Cady, it has been an-
nounced by E. W. Fitzgerald, manager.
Mr. Roth was formerly with National
Grocer Co., where he was buyer for
more than twenty years.

E. A. Bowman, president of E. A.
Bowman, Inc., 5115 John R. street,
upon his return from a business trip
to Chicago, announced the appointment
of his company as master distributor
of the entire line manufactured by the
Victor Manufacturing and Gasket Co.,
5750 Roosevelt road, Chicago.

With the approach of winter weath-
er, shoe retailers are looking forward
to a distinct upward trend in sales
volume. While sales generally are
lower than at this time last year, there
is a general feeling of optimism that
business is returning gradually to nor-
mal. Most of the principal stores are
carrying limited stocks but, at the same
time, they continue to offer a wide
selection of goods. They are featuring
at this time heavier footwear for out-
door use, showing principally chaste
styles in black and brown. In men’s
shoes the Zug Scotch grain shoe is
proving a good seller, with blacks out-
selling tans by about three to one. One
of the stores recently exhibited one of
this type of shoe in its windows for
twenty-six days, the shoe being sunk
in water. At the end of that time, the
shoe showed little deterioration and
quickly regaine1 its suppleness. Pref-
erence is again being shown for the
custom or narrow toe as compared
with the broader types. Dealers are
again proving the value of carrying
such side lines as hosiery, gaiters and
other articles. All report a consider-
able volume of sales in these lines.
With the approach of Christmas, stores
are making a play for the gift trade,
particularly in house slippers, of which
there are many attractive styles on
display. Some dealers are also pro-
moting schemes whereby shoes may
be given as presents by inviting the

recipient to come in and be measured
for shoes of their own choice. The
National convention which will be
held here in January is expected to
aid footwear sales generally.

An involuntary petition in bankrupt-
cy has been filed in U. S. District
Court here against Herman Davis, re-
tail furniture, by Lawhead & Kenney,
attorneys, representing Shuler Carpet
Co., $4; C. A. Finsterwald, $366; De-
troit Stove Co., $185.

An involuntary petition in bankrupt-
cy has been filed in U. S. District
Court here against Niman Bros., retail
furnishings, by Bryant, Lincoln & Mil-
ler, attorneys, representing Frank &
Meyer Neckwear Co., $606; Dixie Mills
Co., $112; S. B. Larick Co., $164.

Involuntary bankruptcy proceedings
have been filed in the U. S. District
Court here against Solomon Cohn, re-
tail shoes, by Bryant, Lincoln & Mil-
ler, attorneys, representing A. G. Wal-
ton & Co., $209; Enjoie Shoe Co., $390;
Lewis M. Falk, $341.

A composition offer of 25 per cent.,
payable 20 per cent. cash, has been ac-
cepted by creditors in involuntary
bankruptcy proceedings against Becker
& Redstone, retail men’s furnishings,
424 Michigan avenue. Assets are given
as $11,540 and liabilities, $19,046 in
schedules filed in U. S. Court here.
Creditors with unsecured claims of
$500 or more are: American Trouser
Co., Pittsburgh, $1,052; C. B. Goor-
in, Pittsburgh, $1,154; F. Jackson &
Sons, New York, $1,008; A. Krolik &
Co., Detroit, $873; Larned Carter &
Co., Detroit, $584; Mallory Hat Co.,
Danbury, Conn., $1,274; National Cap
Co., Toledo, $563; A. & S. Rothenberg,
New York, $1,264; Wolf Brown Jones,
New York, $1,603; Peoples Wayne
County Bank, Detroit, $500; Cass
Michigan Corp., Detroit, $1,200.

Approach of the National Automo-
bile Show serves to emphasize the fact
that not all the new models are out,
despite the deluge of them in recent
weeks. In addition to its new sixteen,
for instance, Marmon is to have two
new eights, which will appear at the
January exhibition. Auburn, Oldsmo-
bile, Viking, Graham, Dodge, De Soto,
Jordan and others remain to be heard
from, as do Oakland and Pontiac, al-
though the latter two new models are
in production,

With luxury cars turning to twelve
and sixteen cylinder engines, of which
several yet remain to be presented, en-
gineering interest is centering upon the
effect of higher powers on transmis-
sion design. Marmon’s new sixteen,
with 200 horsepower, permits the use
of a simple three-speed gearset with a
final gear reduction of 3.89 to 1. That
is about as low a ratio as is used in
any four-speed transmission. It is
made possible by a very favorable
power-to-weight ratio, just as in the
case of smaller, like Chevrolet and ford.

The week produced additional signs
of business revival for Detroit to en-
joy. For one thing, the plants of the
Graham-Paige Co. re-opened after
having been closed down for inventory.
For another, Chevrolet announced the
re-employment of 500 workmen at the
Martin-Parry Body Co. plant in In-
dianapolis. Chevrolet recently pur-

chased this plant for the production
of its commercial vehicle bodies.
—_++>____
Sea Food Products Useful To Human
Life.

Minerals occur in marine products in
quantity and variety. The diversifica-
tion of mineral content may be real-
ized and emphasized by calling atten-
tion to the fact that scientists have
found in sea water at least 34 elements
useful to life. It is reasonable to sup-
pose that most, if not all, of the min-
erals which occur’ in sea water are
present in food products from the sea.
In fact, progress has been made to-
wards identifying many of these min-
erals in marine products.

To date the following mineral con-
stituents have been found in this class
of foods: Calcium, phosphorus, sodium,
potassium, iron, magnesium, titanium,
aluminum, zinc, manganese, copper,
iodine, fluorine, sulphur, chlorine, and
silica.

Much research remains to be done to
determine the role played by minerals
in nutrition; in fact, this field of nutri-
tion has hardly begun to be investi-
gated. However, outstanding  ex-
amples of the importance of obtaining
knowledge along these lines are the
demonstration of the role played by
copper and iron in one type of nutri-
tional anemia, and iodine in the pre-
vention and cure of simple goiter.

‘Marine products offer the richest
known sources of materials for these
mineral studies in the science of nutri-
tion. This should appeal especially to
scientific investigators. It cannot be
too emphatically stated to workers in
the science of nutrition that here lies
a pioneer field of potential investiga-
tion offering rich rewards and a verit-
able “gold mine” of possibilities in
scientific accomplishment.

Joha Rual Manning.
—_2~+<-.____
A Blue Ribbon Day.

This novel merchandising idea was
worked out by a Portland marketman
who has acquired a reputation for
originality,

He sets aside one day each week as
a special day when quality goods are
decorated in ‘blue ribbons and sold at
a reduction. Monday’s newspaper ad-
vertising always lists the prices for
“Blue Ribbon Tuesday.” The very
words, “blue ribbon,” are suggestive
of highest awards, and the value of
the term is evident. The money this
grocer loses by giving up part of his
profit on the blue ribbon goods is
made up many times over in the addi-
tional sales these attractions bring in.

—_++.___
“Quarter’s Worth”

The quarter, or 25-cent piece, has
been a standard measure of value in
many rural sections for a longer period
of time than anyone now living can
recall,

A grocer in Maine has capitalized on
this idea in his store by instituting a
“Quarter” department.

“One of the most frequent phrases
in my store,” he says, “is, ‘Oh, give me
a quarter’s worth of oatmeal, navy
beans, split peas, rice, dried fruit, etc.”

‘By having unit packages of these
popular commodities, a lot of time is
saved and the average sale per person
is increased.

 

 

»

 

December 10, 1930

MICHIGAN TRADESMAN

 

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

Forgeries in the United States
amount now to $150,000,000 yearly, ac-
cording to a statement recently made
by William B. Joyce, chairman of the
National Surety Company. Forgery
schemes, in October netted their per-
petrators $300,000.

The National Surety Company has
issued the following list of warnings to
the public:

1. Never cash a check for a strang-
er until he is identified for you through
someone you know and upon whom
you can rely.

2. Never accept a check just be-
cause it looks ‘business-like.’ Criminals
are now counterfeiting checks of weil
known concerns.

3. Always verify bank certifications
through the certifying bank. Certifica-
tions are frequently counterfeited by
criminals.

4. Never do what a stranger sug-
gests in order to identify him, unless
the suggestion leads to identification
through someone you know and upon
whom you can rely. He may have ar-
ranged with an accomplice to give you
misinformation. ‘

5. Never sign a check in blank or
make it out payable to “cash” or “bear-
er” unfess imperatively necessary.

6. Never leave your check book or
cancelled vouchers where anyone else
can get hold of them.

7. Always write your checks care-
fully with good ink, typewriter or
checkwriter which will indent the
paper. Begin each line at the lefthand
side and leave no spaces between your
words.

8. Be sure to have a safe place for
delivery of your business mail. Do
not depend on the type of box that
can ‘be easily opened by a criminal.

9. If possible never let anyone else
check up your bank book with paid
and cancelled checks returned from the
bank. This is the one thing that every
business man should do monthly and
persona!ly wherever possible.

 

Marshall, Dec. 9—Can you give us
any information about the “Magnetic
Health Hoop” manufactured by the
Benevolent Association for Crippled
Adults, Grand ‘Rapids, and distributed
by Mr. and Mrs. F. C. Holtz. Jackson.
It is a magnetic belt, and they claim
it will cure almost anything. The
district distributor who is selling the
belts at $30 each is the same person
who sold Mt. Forest stock in this
neighborhood which helps to make us
more skeptical regarding this.

The “Magnetic Health Hoop” is
similar to “Theronoid,’ an appliance
in the form of an oval large enough
to encircle the body, consisting of
coils of wire covered with imitation
leather which may be connected to a
lighting circuit by means of a plug.

‘The American Medical Association
advises that Theronoid and Ionaco (a
similar device) “are solenoids; both
when ‘plugged into an electric light
socket on an alternating current will
produce a fluctuating magnetic field.
Both of them are UTTERLY AND
WHOLLY WORTHLESS as cura-
tive devices for magnetism has no
curative value whatever.” The head

of the Physical Therapy ‘department,

University of Michigan, also. states
there is no evidence of any healing
power due to placing a person in such
a magnetic field.

The manufacturer’s high sounding
title — “Benevolent Association for
Crippled Adults’”—appears to have
‘been taken out of the air for the pur-
pose of attracting customers. We can
find nothing “benevolent” about the
concern.

 

Police in Marquette have been
warned to be on the lookout for a
forger who has been victimizing stores
in the Uppen Peninsula recently. His
practice is to make a purchase, and as
payment cash a settlement check pur-
porting to have been issued him by a
health and accident association. The
checks have proven to be forgeries,
and the company whose name is being
used is joining in the efforts to appre-
hend the torger. Two such checks
were cashed in Alger county, accord-
ing to John I. Penegor, Munising, and
his warning was forwarded to Mar-
quette to put merchants there on guard.
The man’s name is given as W. T.
Burtlebaugh, age about 50 or 55,
height about 5 feet 11 inches; weight,
170 or 180, hair slightly grey, smooth
shaven.

—_>-.—__
Displays Foods in Jars.

A Waterville grocer believes in sell-
ing the contents of a can on the qual-
ity of its product, not on the brand
alone. With this in mind he has made
a practice of cutting a can of each
item and transferring the products to
glass containers. These are set in a
can of cold water which has been
placed over the fire and allowed to
come to a boil. The tops are then
screwed down tightly and one glass
container placed in the center of the
display of each item on the shelves. It
makes an attractive display and shows
the customer exactly the contents of
the can so she need not guess what
she is buying.

—_>+>___

Own Radio Broadcast Within Store.

A Rockland grocer has conceived a
novel plan of merchandising that is
proving exceptionally profitable. He
has “rigged up” an announcing ap-
paratus in his office above the store
proper. A loud speaker attachment in
the center of the store enables him to
bring to the attention of the peop'e
within the store the items to be es-
pecially pushed for that day.

The plan is particularly adaptable
to a large market where a _ person
usually sees but a small part of the
store at a time.

——_»-.__
Trust Law Uncertainty.

President Hoover’s reference to an
enquiry into the workings of the anti-
trust laws and subsequent develop-
ments in the Senate during the past
week have created greater uncertainty
in the minds of business men attempt-
ing co-operative efforts to stabilize

their industry, with the result that the’

situation is now more chaotic than
ever ‘before, trade association execu-
tives and lawyers point out.
_——o2—2>—___
The man who loafs when his em-
ployer is away will never be set to
bossing others.

 

COFFEE

The recognized quality
line with a wonderful.
list of satisfied consu-
mers.

 

Morton House
Quaker
Nedrow
Imperial
Majestic

Boston Breakfast Blend

 

LEE & CADY

 

 

 

 

4

MOVEMENTS OF MERCHANTS.

Adrian—The Harvey Boot Shop,
Inc., shoes, boots and accessories, has
made an assignment.

Brighton—A, C. Stewart has built
a hammer feed mill as an addition to
his flour and feed store.

Highland Park—The Cut Rate Mer-
chandising Co., Inc., boots, shoes, etc.,
has filed a petition in bankruptcy.

Detroit—The Mid-West Poultry Co.,
3043 Russell street, has increased its
capital stock from $25,000 to $34,000.

Tronwood—Fire damaged the Lin-
coln hotel and cafe at Hurley, to the
extent of several ‘thousand dollars,
Dec. 5.

Grand Rapids—Henry DeRoller suc-
ceeds John Vander Meer in the own-
ership of the Economy Bakery, 335
Sixth street.

Mt. Clemens—The Geml Creamery
Co. has been incorporated to deal in
dairy products. The capitalization of
the company is $50,000.

Lowell—H. Tribbey will engage in
‘business Dec. 13, under the style of
the Tribbey Electric Store, carrying a
full line of electric fixtures, appliances,
etc.

Detroit—The Dispenser Soap Ser-
vice, Inc., 8585 Greeley street, has been
incorporated with a capital stock of
$15,000, $5,000 being subscribed and
paid in.

Detroit—Maude Wilson, milliner,
has filed a voluntary petition in bank-
ruptcy in the U. S. District Court here,
listing liabilities of $6,281 and assets
of $3,569.

' Detroit—The Nuttall Drug Co., 1943
St. Aubin street, has been incorporated
to conduct a retail drug store with a
capital stock of $16,000, all subscribed
and $6,000 paid in.

Three Oaks—George F. Jorden &
Co. will remove its stock of confec-
tionery, ice cream parlor, etc., to its
modern new store building which has
just been completed, Dec. 15.

Flint—Crozat, Capitol Theater build-
ing, has been incorporated to deal in
apparel for women and children at re-
tail with a capital stock of $25,000,
$10,000 being subscribed and paid in.

Grass Lake—Thieves entered the
Grass Lake Pharmacy, also the jewelry
store of Frank J. Mahrle, Dec. 7, car-
rying away stock to the extent of
about $2,000, most of it being jewelry.

Montague—Charles Ohrenberger &
Son are closing out their stock of gro-
ceries at special sale and will retire
from trade. Charles Ohrenberger is
one of Montague’s pioneer business
men,

Grosse Pointe Park — The A. G.
Wylie Drug Co., 15326 Mack avenue,
has been incorporated to deal in drugs,
etc., at retail, with a capital stock of
$10,000, all subscribed and paid in in
cash,

Alpena—The Square Drug ‘Co. store,
located in the store formerly occupied
by Fred L. Olds and Co., at the cor-
ner of Second avenue and Chisholm
street, has been formally opened to the
public.

Olivet—A. E. Bartlett, formerly of
Brookfield, has purchased the store
building formerly occupied by the “R”
grocery and will occupy it with a com-

MICHIGAN TRADESMAN

plete stock of new groceries about
Dec. 15.

Lincoln—Mrs. William Pschigada,
doing business as Betty’s Dress Shop,
has filed a petition in bankruptcy in
the District Court at Grand Rapids,
listing liabilities of $2,002 and assets
of $1,559,

Saugatuck—The J. R. Spelman Co.,
of South Haven, will open a grocery
store in the Leland thlock. Morris
Sheffer, grocer of much experience in
Fennville and Flint, will manage the
new store.

Sand Lake—M. J. Elder has pur-
chased the Sand Lake hotel, formerly
owned by Mr. and Mrs. Jack Adcox.
The hotel will be used as a restaurant
in addition to hotel accommodations
and apartments.

Reading—Arthur J. Downing has
purchased the Reading Flour & Feed
Mill of its owner, Warren Mitchell,
taking immediate possession. The mill
will be thoroughly overhauled and elec-
tric power installed.

Kalamazoc—The C. R. Greene Store
No. 2, corner of Westnedge and Vine
streets, has enlarged its store and
added more equipment including a soda
fountain and fixtures purchased of
Hazeltine & Perkins Drug Co.

Detroit—The Main Sales Co., 3440
East Jefferson avenue, has been in-
corporated to sell autos, parts and ac-
cessories at wholesale and retail with
a capital stock of $16,000, $15,900 being
subscribed and paid in in cash.

Detroit—The Burdette M. Smith

Oil Co., 3917 Bellevue avenue, has.

been incorporated to deal in oils,
greases, etc., at wholesale and retail
with a capital stock of $10,000, $6,100
being subscribed and paid in in cash.

Three Oaks—Everett A. Kirby, for-
merly engaged in trade at Hartford,
has leased the store formerly occupied
by the Jordan confectionery stock and
will occupy it with a complete stock of
bazaar and novelty goods, Dec. 15.

Wayland—A. E. Weaver and son,
Harold, have purchased the William
W. Hooker hardware stock, known for
years as Hooker’s Hardware, and will
continue the business at the same lo-
cation under the style of A. E. Weaver
& Son.

Grand Rapids—The Enterprise Elec-
tric Co., 68 Ottawa avenue, N. W., has
merged its business into a stock com-
pany under the style of the Grand
Rapids Enterprise Electric Co. with
a capital stock of $35,000, $10,000 being
subscribed and paid in.

Brethren—Owing to the ill health of
H. H. Puryear, who for the past two
years has conducted a grocery here,
the stock has been sold to local mer-
chants. The building, owned by L. F.
Shields, has been rented by Mrs. Edith
G. McNamara, postmistress, who will
move the postoffice there.

Tecumseh—J. P. Mills purchased the
stock and fixtures, including the grist
mill, of the Tecumseh Supply Co., at
an auction conducted under court re-
ceivership. Mr. Mills has acted as re-
ceiver for the company for the past
two years. He will continue the busi-
ness under his own name.

Augusta—Miss Birdie Moore, who
has conducted the general store of
Elliott Moore, since the death of her

father, is closing out the stock at
special sale, conducted by C. Ver Cies,
of Kalamazoo. Miss Moore will de-
vote her attention to educational work
which she was compelled to drop at
the death of her father, fourteen years
ago.

Iron River—John Zielinski, operator
of a short order restaurant in Iron
River, has closed negotiations for thé
purchase of a commercial hotel prop-
erty at the corner of First avenue and
Genesee street, which includes the
building in which his restaurant is
situated and some additional property
besides. The fourteen room structure
now on the site, which is operated by
Stephen Michkowski, will be demolish-
ed in the spring, according to Mr. Ziel-
inski, and a new and modern hotel will
be erected on the site. Mr. Zielinski
owned the City Hotel on Third avenue
for several years, but sold out a year
ago last August and about two months
ago opened the restaurant. He ex-
pects to remodel and decorate the res-
taurant to carry him over the winter,
and when the new hotel is opened the
restaurant will be included in that
structure as its dining room.

Detroit—S. M. Eaton, who has been
manager of the Chelsea hotel, in New
York, the headquarters house of the
Knott Hotels Corporation, has been
appointed resident manager of the Ho-
tel LaSalle, succeeding H. D. Kilets.
Mr. Eaton’s appointment followed a
week after the taking over of a man-
agement of the 750-room house by the
Knott organization. Mr. Eaton has
been connected with the Knott or-
ganization for ten years and during
his decade with this company has man-
aged a number of the hotels operated
under the direction of David H. and
William J. Knott and their associates.
Mr. Kilets, who was appointed resident
manager by Harry L. Pierson, presi-
dent of the Adelaide Realty Co., own-
ers of the property, several months
ago, joined the company on the first
of the year as comptroller. He will
remain with the hotel as auditor. W.
J. Knott, president of the Knott Ho-
tels Corporation, has been in Detroit
with the traveling steward, publicity
manager, and other officials, re-organ-
izing the house along Knott lines. Al-
though no announcement has been
made by the hotel executives, it is said
on good authority that the new oper-
ators plan another change in name for
the house, which was originally opened
as the Savoy and was renamed the La-
Salle by the late Paul L. Kamper in
1929.

 

Manufacturing Matters.

Coldwater—The Homer Furnace Co.
has changed its name to the Homer
Furnace & Foundry Corporation.

Detroit—The Grand River Glass Co.,
10622 Cloverdale avenue, has merged
its business into a stock company un-
der the style of the Grand River Glass
Co., Inc., with a capital stock of $10,-
000.

Dowagiac—The Round Oak Heating
Co., Beckwith building, has been re-
organized under the style of the Round
Oak Furnace Co., with a capitalization
of 40,000 shares at $25 a share, $890,-
800 being subscribed and paid in,

December 10, 1930

Detroit—The Fairmont Stoker Cor-
poration, 716 Fidelity Trust building,
automatic stokers, pumps, motors,
fans, etc., has been incorporated with
a capital stock of $100,000, $10,000
being subscribed and paid in in cash.

Detroit—The Green Caddie Corpo-
ration, 911 Fisher building, has been
incorporated to manufacture and deal
in golf equipment with a capital stock
of $25,000 preferred and 100,000 shares
no par value, $40,000 being subscribed
and paid in.

Detroit—Taylor Engineering, Inc.,
3123 East Jefferson avenue, has been
incorporated to manufacture and deal
in combustion motors and other me-
chanical appliances, with a capital stock
of $50,000, $31,500 being subscribed and
$16,400 paid in.

Saginaw—Walton-Morse, Inc., 1044
East Genesee avenue, manufacturer
and dealer in sound reproduction ap-
paratus, has merged the business into
a stock company under the style of the
Walton-Morse Sound Systems, Inc.,
with a capital stock of $25,000, $1,200
being subscribed and paid in in cash,

—_—_~2+2—____

Unnecessarily Handicapped.

Three Rivers, Dec. 8—I feel that to
accept the fine issue (the anniversary)
of the Tradesman without a word of
thanks and appreciation would ‘be most
inconsiderate on my part, so I take
this time to express the gratitude J
feel toward you. Not everv man is
privileged to reap in his life the fine
tokens of appreciation and thanks
which have accrued to you for your
wonderful service to the retailers of

this and other states. I ote in the
list of new readers constantlv increased
numbers, as compared to former lists

of four or five. This is quite as it
should be. Anyone in business who
is doing without this fine magazine is
unnecessarily handicapping himself.
The best of everything to you.
eee! G. Phillips.
Ten New Readers of the Tradesman.
The following new subscribers have
been received during the past week:
Postma Biscuit Co., Grand Rapids.
F. E. Russell, Battle Creek.
Stanley Derkersherer, Benton Har-
dor.
E. H. Woodin, Kalamazoo.
C. W. Schwartz, White Cloud.
Charles Renner, LaPorte, Ind.
A. L. Miller, Battle Creek.
Leonard Vander Jagt, Grand Rapids.
Quality Meat Market, Albion.
Tunis Johnson Cigar Co., Grand
Rapids.

a ti

Honor To Whom Honor Is Due.

Three more gentlemen who were in
business when the Tradesman was es-
tablished forty-seven years ago insist
they are still alive and active. They
are Gaius W. Perkins, who was en-
gaged in the hide, pelt and fur business
on Louis street under the style of
Perkins & Hess; Adolph G. Krause,
who had just started in the leather and
findings business at 126 Canal street
under the style of Hirth, Krause & Co.,
and Charles Dressler, who started in
the retail meat business on South
Division avenue fifty-one years ago.

——>~>

A merchant never reaches maximum
production until he has won the con-
fidence of his employes.

——__¢ 65 _
Eyes and hands can’t be replaced.
Work safely.

 

0 aig ot,

4

ta. tg

4

-

t

4

x
{
a

‘

oe acetate

T
;
*

*
2
*

4

<n a. hem.

¥

®
*

4
‘

* a
ae
ed a eanes
3
«
=

..

ef
¥

$4

~
om —_
z

 

*
*

oe

+

a

*

*

1

ee lp ~

1

4

{

wt

4

SR egg es
,

?

PP

—

a

a

4

A

:

7

~

‘

—

 

a

;

te

-

*
app —menyen

4

‘

a

.

4

v

;

¥

“

«

y

4

$

*

=

a

December 10, 1930
Essential Features of the Grocery
Staples.
Sugar—Jobbers hold cane granulated
at 5.30 and beet granulated at 5.10c.
Tea—The feature of the week in the
tea market is the announcement that in
the products of the leading tea pro-
ducing countries of the world there has
béen a reduction in production of about
5,000,000 pounds. So far this season
this reduction amounts to about 50,-
000,000 pounds and is bound to have
an effect upon the market. The week

has brought no particular changes.
Prices are firm and the market
healthy.

Coffee—Outside of a very slight de-
gree of firmness in Rio and Santos
coffee, green and in a large way, which
occurred early in the week, the week
has been marked by continued dullness
and weakness. The markets in Brazil
are in a very irregular condition and
the situation is pretty nearly hopeless
from a seller’s standpoint. Prices of
spot Rio and Santos are about 34c
under a week ago. There have been
fluctuations during the week in futures
both up and down. Mild coffees show
ne particular change since the last re-
port. The jobbing market on roasted
coffee is marking time. Consumptive
demand for coffee about as usual.

Canned Fruits—Strength in canned
fruits is now limited in the main to
the major fruit items, and the outlook
for the future is for firmer prices. At-
tempts by buyers to bid under the
present quotations meet with scant
success, except in instances where
fruits are weak or moving under pres-
sure, such as blueberries, Royal ‘Anne
cherries, fruit salad and pears. Peaches
are in a strong position and all sliced
varieties have practically been cleaned
up. The trade is coming to realize
that the limited pack has given the
canners a definite advantage. While
Libby and the ‘California Packing Cor-
poration, two very large factors, sold
under blanket contracts guaranteeing
prices until June, all other representa-
tive canners who held nearly half the
total pack have sold about 75 per cent.
of their merchandise, most of it in
sliced peaches. .For this reason an
upward revision on prices by them in
the near future would not surprise the
trade. The price guarantee made by
Libby and the California Packing Cor-
poration has, it is felt here, probably
resulted in a considerably larger sale
of futures. The situation in pineapple
also appears firm, with the Coast re-
porting that the heaviest demand ap-
pears centered on crushed and eight-
ounce tidbits. Production in the islands
is Swinging into more action this
month and the final pack will likely
approximate 12,000,000 cases. The
demand for crushed is expected to be
reflected in an increased ratio of this
variety in the year’s output.

‘Canned Vegetables—Vegetables are
very inactive, with prices generally un-
changed. Considerable selling pressure
exists in various items such as toma-
toes and Maine and New York State
corn, and these have caused additional
easiness in other producing centers.
The desire of some to clean out their
holdings before the winter sets in is
chiefly the cause for weakness.

Dried Fruits—The movement of
prunes is orderly, with the demand for

MICHIGAN TRADESMAN

20s in the absence of 30s on the spot
rapidly clearing up this variety. Cheap-
er prices by retailers have moved large
stocks of prunes into consuming chan-
nels, and one large chain reports a
satisfactory ‘business in its undertaking
to sell small sized prunes at very low
prices. The movement for export con-
tinues heavy while wholesalers are
showing more of a disposition to anti-
cipate their futures as they learn that
chain stores are taking advantage of
low quotations to turn prunes into a
real money-maker. Other dried fruits
are in a good position, especially as to
the higher grades. About 4,000 tons
of California apriccts remain to be
moved, with the higher grades cleaned
up and prices generally higher than
opening quotations. Dried apples are
‘being taken by Europe, but the move-
ment appears to depend on the low
prices quoted. The production season
is now about over, and it would ap-
pear that New York will have a small
surplus. Peaches have been moving
ir: heavy volume and stocks are being

more closely held by Coast operators.

Present quotations are well maintained,
with indications for a fractional ad-
vance soon. Figs and other dried
fruits are in a fairly good position.

‘Canned Fish—Salmon has shown
some improvement, particularly Alaska
pinks and chums, which have been sell-
ing very cheap. There has been a lot
of business done in these grades at the
very low prices. Large stocks were
moved. Some shortage is beginning to
be felt on account of this and the mar-
ket is feeling firmer. ‘Other canned
fish shows no change for the week and
very little demand.

Salt Fish—Preholiday inactivity has
checked trading in salt fish, but ac-
tivity should start up again soon after
the first of the year. Primary markets
are firm and world production for the
year has been short. Firmer prices are
predicted by packing representatives
here, although general conditions have
been a factor in keeping quotations at
present levels.

Beans and Peas—The only thing
that is showing any pep in dried beans
is red kidneys. They have firmed up
during the week and prices are at least
50c higher. All other varieties of dried
beans are dull and weak. California
limas are off for the week. Dried peas
are neglected and easy.

Cheese—Cheese had a rather steady
week without change, except that the
demand is not so good and late in the
week the market showed some weak-
ness.

Nuts—Except for the sudden rush
of last-minute business, which probably
will clean up several varieties now
held in light supply here, the nut mar-
ket remains the same. Many late buy-
ers will be unable to procure Brazils
now, for stocks are very low and some
varieties already cleaned out. It is
doubtful if there will be any on the
market next week. Large washed,
when they can be bought at all, are at
18'4@19c. ‘Large mediums are clean-
ed up and mediums, in the hands ‘of
operators, are strong at l6c. ‘The ar-
rival of Manchurian nuts has stimu-
lated interest in exctics, which are of
very good quality this year. Others

‘due to come in later will round out as-

sortments here and make up for the

shortage that has existed all fall.
French walnut sheilers are offering
only negligible amounts at firm prices
and are fast cleaning up the remainder
of their short crop. Spanish shelled
almonds) have been a little easier
abroad and the filbert situation there
is reported to be strong, with some
differences in opinion as to what ex-
tent, if any, prices may be cut after
the turn of the year. California
almonds and walnuts are moving in
satisfactory volume.

—————————

Review of the Produce Market.
Apples—Current quotations are-.as
follows:

Spies: A Grade 222 $2.25
Spies, Commercial 1.50
Baldwins, A. Grade. 2 2 2.00
Baldwins, Commercial __-______ 1.25
Melntosh, A Grade = 2.50
McIntosh, Commercial _________ 1.50
Snows, A Grade 2 225
Snows, Commercial #5 1.25
Wasners A Grade 225 2 1.50
Wagners, Commercial ___.______ 1.00
Wealthys,, A Grade... 1.50
Wealthys, Commercial __.. ___ 1.10
Banana, \ Grade 2255500 1:75
Banana. © Grade =.) 1.25
Delicious, A Grade 2.05 2.50
Delicious, € Grade .0 1.75
N. W. Greenings, A Grade —____ 1.50
N. W. Greenings, C Grade ______ 1.00
R. I. Greenings, A Grade _______- 2.50
R. I. Greenings, C Grade _______ 1.50
Grimes Golden, A Grade ______-- 2.00
Grimes Golden, C Grade ________ 1.00
Hubbardstons, A Grade _______- 1.75
Hubbardstons, C Grade __--___- E25
Jonathans, A Grade __._________ 2.25
Jonathans, C Grade 1.25
Kines, A Grade 2-2 225
Shiawassee, A Grade _.. 2.00
Shiawassee, C Grade. £25
Talman Sweets, A Grade ___-__- 2.00
Talman Sweets, C Grade ______-_ 1.25
Wolf Rivers, 3 in. up, Bakers __ 1.50
Wolf Rivers, € Grade -_ 1.00
Pippins, 20-oz. 3% in. min. ____ 1.75
Pippims, © Grade == 0 2-3 125
Cooking Apples, All Varieties __ .75

Bananas—6@6%c per lb.

Butter—Jobbers hold 1 Ib. plain

wrapped prints at 34c and 65 lb. tubs
at 33c for extras and 32c for firsts.

Cabbage—85c per bu.

Carrots—85c per bu.

Cauliflower—$2 per crate of 12 to
16 home grown.

Celery—40@60c per bunch for home
grown.

Cocoanuts—80c per doz. or $6 per
bag.

Cranberries—Late Howes, $4 per %4
bbl.

Cucumbers—No, 1 hot house, $1.75
per doz.

Dried Beans—Michigan jobbebrs are
quoting as follows:

@\ (He Pea Beats 2.225 aor eS $4.90
Hight Red Kidney 2.9) 7.25
Dark Red Kidney 2-5 2 7.35

Eggs—Local jobbers pay 25c for
choice, 22c for general run and 18c for
pullet eggs. Cold storage operators
offer their supplies on the following
basis:

XX candled in‘cartons __--.__-_- 26c
MeN (Candle@ 25 fo 23c
Me Ganeleds ee 20c
Cheeks 82 ee 18c

5

Grapefruit—Extra fancy sells as fol-
lows:

Se See $3.75
OA ee ee 3.75
20 3.75
OO 4.00
06 2 ee 3.25
Choice is held as follows:

04 $3.50
OG 3.50
A ee 3.75
SQ ee 3.75
OG) ee 3.00

Grapes—$1.75 for Calif. Emperors in
30 Ib. lugs.

Green Onions—60c for Shalots.

Lettuce —In good demand on the
following basis:
Imperial Valley, 4s, per crate __-.$5.00
Imperial Valley, 5s, per crate ____ 5.00
Hot house leaf, in 10 Ib. baskets __ 60c

Lemons—To-day’s quotations are as
follows:

$60 Sunkist: 5 ee $6.75
$00 Sunkist. 80 6.75
300 Red Ball: 2.2 5.25
300 Red Balk. 2.) 5.75

Limes—$1.75 per box.

Nuts — Michigan Black Walnuts,
$1.50 per bu.; Hickory, $2 per bu.

Oranges—Fancy Sunkist California
Navels are now sold as follows:

E46) ee $7.25
ESQ) 7.25
17 ee eee 4.29
(AN) Gee ee ge ee 6.35
ZIG 2 Se a es 6.25
Boe 2 ee ee 5.00
286 ooo io ee 4.75
Say 4.00

Floridas extra fancy are held as fol-
lows:

[2G $3.75
$50 22 ee 3.75
1G a 3.75
OO ee ee 3.75
ZNO 3.75
Ae 3.50
ASS) oe ee 3.25
SC ee ee a Oe ee 3.00

Choice are 25c per box less.

Onions—Spanish from Spain, $1.75
per crate; home grown yellow in 100
lb. sacks, $1.

Parsley—50c per doz. bunches.

Pears—Anjous, $1.50; Duchess, $1.50.

Peppers — Green, 50c per doz, for
California.

Potatoes—Home grown, $1.10 per
bu.; Wisconsin, $2.25 per 100 Ib. sack;
Idaho, $2.50 per 100 Ib. sack; 90c per
25 Ib. sack.

Poultry—Wilson & Company pay as
follows:

Early Springs 2.23 20c
Eleavy fowls 2 3) 3 18c
Baght fowls (2.0050 23 14c
Blieks: 6 14c
Geese: 22 12c
AR GER eyS oe 20@22c

Spinach—$1.25 per bu.

Squash—Hubbard, $3.50 per 100 Ibs.

Sweet Potatoes—Indiana, $2.75 per
bu.

Tomatoes—$1.25 for 6 lb. container,
hot house.

Turnips—$1.25 per bu. for new.

Veal Calves — Wilson & Company
pay as follows:

Haney ooo noo de
Good 22 Oc
Mediuin 2) 2550 8c
Poor 2222205 eee 22 Se

 

 

MICHIGAN TRADESMAN

December 10, 1930

 

Make One Article Suggest An-

other.

One of our readers stated the
other day that he sees anywhere
from ten to twenty salesmen a day
representing manufacturers’ or
wholesalers, and that each one of
these salesmen is fighting for a
place on his counter for some one
of the items which he sells. As
he states, if he granted their re-
quests, his counter would be
changed every time a new sales-
man entered his store.

We all understand his position
and are forced to turn deaf ears
to most of the suggestions that are
made to us for counter display or
special displays. However, occa-
sionally a salesman comes along
who points out how his products
will help to sell another item from
the grocer’s shelves. Our prefer-
red attention should be directed
to those products which do sell
additional items and bring in ad-
ditional profits.

A bottle of sauce won't sell a
porterhouse steak, but a porter-
house steak will sell a bottle of
sauce. It pays any merchant who
has a meat department to display
in that department the sauce and
condiments which find a ready
sale when they are suggested with
meats. .

Mayonnaise is an item which in
itself pays a fair profit and which
sells lettuce, cheese, celery and
other vegetables and fruits which
are used to make a salad. Prior
to mayonnaise coming into the
market in jars, when the house-
wife had to make her own salad
dressing, salads were not general-
ly consumed as they are to-day.
Our fruit and vegetable depart-
ments pay us our best profits. We
should therefore have a particular
interest in any other items which
are helpful in selling fruits and
vegetables.

Oranges and lemons will help
sell syphons of carbonated water.
Equally important from a profit
standpoint, is the fact that syph-
ons of carbonated water will sell
oranges, and lemons and cordials.

A sale of pancake flour should
always suggest the sale of syrup
or honey. With the sale of pack-
age cheese, you can easily sell a
can of pineapple and a jar of
mayonnaise, because the combi-
nation of the three makes a splen-
did salad.

Mentioning cheese, you can ask
your customer if she ever tried
celery with cheese and mayon-
naise dressing and filling the cel-
ery stalk with a generous portion
of the combination.

The unusual merchant recog-
nizes the value of such suggestions
by grouping items together on his
counter or on a table especially
provided for that purpose, so that
he will have a grouping of items
that will tell the sales story.

There is one crime we commit
in the grocery business: we use
our shelves solely to carry a stock
of merchandise for ready access.

 

We should use our shelves for that
purpose and also to display goods
in combination. For example,
your cordial shelf to all appear-
ances to the casual shopper is
merely a number of bottles in a
row. The bottles might contain
blueing or cordials for all that cas-
ual shopper knows; put a syphon
of carbonated water alongside of
those cordials and immediately
they themselves take life, because
the occasional shopper recognizes
them at once as an item which in
combination with carbonated wa-
ter will make a sparkling drink.
That syphon is a dummy and is
not there to be taken off the shelf
and sold; it is there purely to help
sell an idea.

Also the bottle of sauce in your
meat department is there solely
to suggest a sale. Of course, your
stock of sauce should be some-
where near by.

Another thing happens when
you put a dummy item next to an
item with which it will blend into
an appetizing dish or drink. You
yourself, as a good merchant,
may frequently make suggestions
to your customers, but even you
will occasionally fall down by not
thinking of that additional sale.
How then can you blame the
clerks for falling down on the
same thing? You will find that
your clerks will increase their to-
tal sales when you call combina-
tion ideas to their mind by dis-
playing a dummy package next
to the item with which it can be
combined by the housewife.

It will pay any merchant to set
up in his store a special table
which he will use to display items
which should always be suggested
together. Take, for example, the
making of a cake; that cake re-
quires flour; also the housewife
must use baking powder, eggs,
and either fresh or canned milk or
cream, along with a good short-
ening or butter. Your chance to
make a combination sale and per-
haps make an egg buyer of this
customer is by grouping these
items together and calling par-
ticular attention to the fact that
your eggs are large and guaran-
teed fresh at all times.

If you wish to feature this
grouping as a specialty, you can
make a combination price that
will show your customers a saving
when all items are purchased at
one time.

To carry out these suggested
selling ideas is to simply follow
along the lines that have been
laid down in successful selling
throughout the ages. The ordinary
clerk fills orders; the good sales-
man educates his customers to
better quality and increases his
value by selling additional articles
that would otherwise, perhaps, be
purchased in a competitor’s store.

Saturate yourself with the idea
of selling merchandise in related
groups: whenever possible. Make
it a daily practice to check over

your shelves to see what items

can be sold in combination.
—_2+~+2.__

The A. & P. Anniversary Booklet.

One of the best little Sunday
School books I have seen lately,
is the A. & P. Anniversary Book-
let, issued by that company to its
employes. It is full of Horatio Al-
ger and Oliver Optic stories, of
poor boys who rose through vari-
ous steps to positions of power
and opulence in the organization.

It tells how they buy coffee in
South America and fruit in Cali-
fornia and wheat in Wisconsin,
and the Lord knows what else
from somewhere else; but, al-
though your editor had read it
very carefully, he fails to find the
decisions of the courts awarding
damages for selling dead rats.
Neither could he find a record of
many arrests of A. & P. managers
for short weight. Neither could he
see in there, the fac simile of the
check given to charity by this no-
ble corporation, upon which pay-
ment was stopped before it could
be cashed.

None of its pages recount the
stories of ruined stores—blasted
ambitions—and the overthrown
prospects of the thousands of in-
dependent merchants whom its
activities have crushed.

Contributed articles are by
well-known sycophants and time
servers, whose names we see in
other publications.

The book should be filed in the
library with Gulliver's Travels on
one side and Baron Munchansen
on the other.

—_+-+____
Increasing the Demand For Fruit
Juices,

Here is a pointer that represents

considerable income to an enterprising
marketman of Portland.

He has hooked up his bottled fruit-
juice sales with his regular sales. The
housewife who has been serving
oranges, grapefruit or prunes for
breakfast right along will often ap-
preciate something new. This gives
the grocer the opportunity to suggest
bottled fruit juices.

‘He displays some bottles of the fruit
juices in stock with or near the stock
of fruits? A sign’ with prices some-
thing like “For Variety—Try bottled
fruit juices for breakfast” helps sug-
gest them to the housewife.

Many fruit juices such as grape
juice, mixed fruit juices, punch and
cider, make appetizing and convenient
beverages to start breakfast with. They
are simple to prepare, and time is often
quite a factor in preparing meals—es-

pecially breakfast. Then the economy
argument is good—a pint of fruit juice
will serve four or five people—and
more if diluted.

The idea has proven very profitable
to him.

—-—__+-~>—___
Displays Cakes on Wooden Blocks.

Cakes, pies or pastries displayed in
windows usually look better and at-
tract more attention if they are raised
from the level of the floor. This is
true in showcase displays also.

One grocer found that he could get
the right effect by the use of wooden
blocks. These blocks are about six
inches in diameter and are of various
heights, so that some parts of the dis-
play may be higher than others.

The blocks have a sloped top face.
Some of them have a height of two
inches in front and a back height of
four or five inches. Another group
has a front height of four inches and
a rear height of seven or eight inches,
and so on. This tilts the cake or pie or
pan of rolls forward attractively.

Each block is fitted with a pair of
metal rests at the front of the top
face.

‘Pies or cakes are set on a circular
cardboard, which has been covered
with a fancy paper doily. The card-
board and ‘doily extend over the block
so that the block itself is not notice-
able.

-——__e2-a_____

Just a dream, some may say. But
it isn’t a dream at all. It’s just horse
sense.——George Matthew Adams.

—_+~+>—___

Never speed up to the point where

you cease to be accurate.

 

Typewriters and Adding Machines
Reconditioned and Rebuilt

Portable Typewriters, New, $45.00
$60 Factory Rebuilt Typewriters $39

Office Machines Co.

8 So. Ionia Ave., Grand Rapids

 

 

 

YT

a aees

TRILBY SOAP

  

for ™

 

 

 

STOKELY’S
Honey Pod Peas

Distributed by

Western Michigan Grocery Company
GRAND RAPIDS, MICHIGAN

 

 

&

»
a

~

*
-
Y.

*

‘

.
4

-

J
ae ee

—*

 

2

¢
‘

a, a

»

4

i

4
ah . a on

*
*

&

—

——

~

7

a
er op ROR

‘

ieee ae

4

“

Lt
aaa

.

.

: r
% ig ® ° ,
7

<

*

~

*

~
*

.

»

ame CR RE kc owe iit po mai

a

:
é

Fee arate
‘

4

rn a
v
.

4

-

a

2

*
4

t

a

a

«

¥

.-§

s

4

»

Sr Te

 

3 Pais silt ell

sty

Se

‘

‘
1

4

eee
% 9 2 ° ,

«&

4

December 10, 1930

Holiday Dollars For the Entire Year.

A grocer, a baker, a druggist, a hard-
ware man, the entire line up, all down
the street, windows trimmed gaily,
large advertisements in the papers, or
special circulars being distributed, an
air of activity about the old establish-
ment, merchandise displays dolled up,
and all lights ablaze.

We are coming close to Christmas
and the atmosphere of the stores are
cheery and optimistic, due to the fact
extra dollars and sales volume are in
sight. Isn’t it passing strange how so
many firms bestir themselves at this one
season of the year, then slip back into
the old, old routine, never accepting
the object lesson that is before them?
In the name of commionsense-business
logic, if the Christmas activities and
unusual effort are good for a sick busi-
ness on December 10 to 24—why are
not the same sort of efforts the year
around good medicine?

It is much like the dealers who tell
me so often, “We got out some hand
bills last week and had a nice sale.”
But in spite of this “nice sale” and the
proof of the punch in extra effort, these
same dealers drag along with only
spasmodic spurts. Nothing steady,
nothing consistent.

We find merchants, if we can so
term them, who don’t even do much
to trimsextra windows even on Christ-
mas, but why stop at Christmas? That
isn’t the only big sales opportunity af-
forded by our calendars. Dealers who
are looking for “reason” for a different
window or event, can take any holiday,
Christmas, New Years, Independence
Day, St. Patrick’s Day, Mother’s Day,
Armistice Day, Columbus Day, Easter,
Thanksgiving and Father’s Day, no
end of “reasons why” for unique, com-
pelling windows and the offering of
merchandise fitted to the occasion.
Think this over seriously and utilize
every single holiday in the year for
merchandising and at the end of 1931
you'll be counting profits instead of
deficits.

The Christmas sales plans are so
numerous and so varied it seems
scarcely necessary to mention many.
The idea of a kiddies Christmas party
is a plan which has large possibilities,
and can be well worked in the small
town, or aS a community or neighbor-
hood sales booster. It is not an ex-
pense but an investment. Use either
handbills or newspaper space liberally
and advertise that tickets to a “Kiddie’s
Party With Free Gifts From Santa
Claus,” will be handed out free at your
store up to noon of the day before
Christmas—get some inexpensive 3x5
coupon slips printed, often some bread,
coffee or candy concern will pay for
these, if you put their advertisement
on the back. Nothing elaborate, this
coupon states, “20 of these coupons
good for a Christmas party ticket—one
coupon with every 25 cent cash pur-
chase, when you have 20 exchange for
the party ticket good for the big mati-
nee and free gift from Santa, at The
Community Theater at 2:30 p. m., De-
cember 24th—Smith & Brown Econ-
omy Store.”

This will arouse every kid in the
section, and a Santa Claus, traveling
around the streets with a big banner

MICHIGAN TRADESMAN 7

over his shoulder, announcing the “par-*

ty” will boost the event. You get $5
cash trade, the theater manager will
co-operate and tickets cost but little,
a dime or less, and the gifts Santa
gives can be as generous or as nominal
as your taste desires. But a good gift
of boxed candy, balls, toys of various
kinds, makes a lasting impression—
with this basic tip, your own initiative
should make it easy to work up a
mighty fine advertising and sales cam-
paign and there is time do this right
now if you hustle.

It is none too early to be figuring
on what we are going to do the first
of the year, and there are scores of
firms who are completing their plans
right now for the January Clearance
Sales. Every store finds that, during
the passing seasons, much “dead stock”
will accumulate, there are the slow
sellers, the lines we thought would go
over and which did not—yet all of
those boxes, packages and bundles rep-
resent invested cash, not earning their
“salt.” Why procrastinate? Why take
this dead loss year after year? It is
high time to “clean house” and make
an effective job of it. I will show you
definitely how you can add a great big

source of actual increase to your busi-.

ness if you will do your part. What
I have to tell you now is worth ail
you ever invested in any trade journal,
or ever will invest.

Here Is a Real Money Plan.

Don’t hire a high priced sales ex-
pert, do this job yourself. Check up,
or inventory, everything in your store
that you can possibly dispose of at
cost, less than cost or a fraction over
cost. This means getting all odds
and ends, broken sizes and broken lots
together, from the warehouse, the
basement, from under the counters—
the “deadwood.”

Now, if you don’t find enough of
one good item or more, to make sen-
sational leaders, get in touch with
your jobber at once, and arrange for
the “opening hour shot,” a good dust
pan with a broom for 39c, a can of
baking powder and an aluminum kettle
for 3lc, small congoleum rugs at 21c.
Get an eyeful of the “bait” thrown
out by the department and chain
stores, and make the specials to get
folks coming real leaders. This is part
of the advertising-bill. Don’t cut on
staples and regular selling stock, make
odd prices on everything but, keep a
profit margin on the live lines. Any
sales expert will tell you that if you
play up a few big specials, advertise
like blazes, and get the crowd milling
around in the store, folks will load
up on profit lines like nobody’s busi-
ness, except your own.

Advertise on your delivery trucks,
in your windows, play up the opening
day specials in the windows — have
newspaper sheet size circulars printed
and use bold type, big price figures.
The old, dead items are cleaned up,
placed in the center of the store on

tables and counters, priced prominently’

and the opening day bait is, of course,
sold from the rear of the store to get
folks to pass the other items tempting
them as they go. In other words—
bend every possible effort to clean
house and take in all the cash you can

won't fall in your lap, reach out your
hand and pluck them!
Hugh King Harris.

—then when this clean-up is over, with
the cash in hand, follow the example
of the biggest mercantile leaders of
to-day diversify your lines and add

: pea
: Radio Tie Up Advertising.
lines.

Maine grocer with a flare for orig-
inal displays, developed a window that
‘brought many additional sales.

Against a dark curtained background
he placed a cabinet radio with a figure
representing the housewife seated be-
fore it. A series of unit displays of
articles which are featured “on the air,”
were grouped around it. Pictures of
radio stars who take part in the food
programs were also displayed.

——_>+>—___

new

By this I mean do what the drug,
furniture and department store is
doing, buying and selling Nationally
advertised specialties which you have
not been stocking before. If the furni-
ture store can sell hardware, and the
drug store electric goods, the grocer
can add diversified lines, the hardware
man can add many things which folks
are buying in other stores. By check-
ing up on the advertising in the Na-
tional magazines, the trade journals,
and making a careful survey of what
folks are demanding in the new lines
of merchandise, you can take the cash
realized from the “deadwood,” invest
it in wanted, live merchandise and face
the coming year, firm in the conviction i
that there is a much broader, and far
more effective horizon ahead than
when tied down to the old and the
obsolete. Make the effort, profits

Idea Sells Syrup.

A Battle Creek grocer makes a spec-
ialty of Vermont maple syrup. This
is how he does it. The contents of a

_five pound pail of the syrup is poured
Zinto seven % pint milk bottles and the
bottles are capped. They are placed
around the cash register and attrac-
tively priced. Packages of pancake

flour are included in the display.
—_—_-
Accuracy is based on information.
*

 

 

fj oof

iss
aA

MICHIGAN BELL

 

Give Mother an Extension
Telephone for Christmas

A most welcome, and inexpensive, Christmas gift
which Mother surely will appreciate, is one or more
conveniently located extension telephones.

In the kitchen, for example, a telephone will enable
Mother to place and answer calls without having to
leave her work.

A telephone upstairs will save running down to
answer calls. Mother will appreciate that conve-
nience. (So will Dad on cold nights!) And, in emer-
gencies, such as fire, sickness or accident, an upstairs

telephone is especially useful.

 

 

 

 

 

 

 

-IN THEIR OWN HANDS.

The retail grocers of America
now have an excellent opportunity
to show whether they are inde-
pendent in all the word implies
or are puppets in the hands of a
master.

The National Biscuit Co. has
deliberately presented the oppor-
tunity by making preferential
terms to the chain stores, giving
them 7! per cent. lower prices
than are accorded the independ-
ent merchant, who is refused any
relief through group buying.

Any grocer who carries Shred-
ded Wheat products on his
shelves—or under the counter—
after this new plan goes into ef-
fect has no claim to the name of
independent merchant. He is a
partisan of the chains and an ob-
ject of contempt to all fair-minded
men.

Through the leadership of the
Tradesman some years ago the
grocers of Michigan put Maxwell
House coffee on the blinkers be-
cause the manufacturers played
into the hands of the chain stores
and forced independent grocers
to pay from 6 to 10 cents per
pound more than the chain stores
paid for that brand. Sales of Max-
well House dropped off to almost
nothing, notwithstanding the fran-
tic efforts made by the chain
stores to keep the volume of sales
up to the former figure. This con-
dition continued until the brand
was sold to one of the large food
combinations which refused to
make two sets of prices to the
two classes of merchants.

Independent grocers now have
it in their power to show their
colors and bring the National
Biscuit Co. to time in its deliberate
attempt to use the independents
as a mop rag and build up the
chains at the expense of the inde-
pendents. Will they use this pow-
er or continue to sell the brand at
no profit and whine about the en-
croachment of the chains? Time
will tell.

 

ATTACKING LEGISLATION.

The three legislative proposals upon
which the organized retailers are con-
centrating their opposition fire are the
Capper-Kelly price maintenance biill,
the Vestal design copyright measure
and the sales tax. The first two may
get final action in Congress in this
session and the last named may be put
before many State Legislatures.

From the many arguments and dis-
cussions had on the subject of permit-
ing the manufacturer to fix the prices
on his products to distributors and
consumers, it is clear that the pro-
posai has many unsound features.
Some of the more dangerous elements
have been removed but, as retailers
see it, the measure has a_ decided
monopolisic character. It makes the
store a selling agent of the manufac-
turer rather than a purchasing agent
of the community; it forces arbitrary
condiions on the store and makes no
allowance for varying retail costs of
operation,

MICHIGAN TRADESMAN

The stores in their campaign against
the Kelly bill have a very strong argu-
ment now in the failure of many brand-
ed lines to reflect lower costs. Re-
tailers properly point out that con-
sumers of such goods derive little bene-
fit from the lower prices now possible.

In the effort to label the design bill
as springing from a desired monopoly,
the retailers’ case is much weaker. De-
sign protection would not only prove
of immense benefit to industry but to
the stores themselves, since they would
be saved unfair competition from cheap
imitations. Such protection would un-
doubtedly stimulate more originality
in offerings, with the increased busi-
ness which new and attractive products
always bring. Contrary to the impres-
sion which critics of the bill wish to
convey, the store seems amply pro-
tected in buying design merchandise
because its stocks and purchases of
copyrighted goods would not become
involved in any controversy, and pur-
chases must be stopped only after a
violation has been adjudicated.

 

 

DRY GOODS CONDITION.

Holiday shopping got under way in
volume last week, but there were vary-
ing accounts of how sales compared
with a year ago. An average of the
reports received would indicate that
dollar volume is quite a bit less than
last year, while in many cases the
number of transactions has increased.
Emphasis upon practical gifts is just
as pronounced as the first evidence of
this trend disclosed. Although the next
two and a half weeks will provide ac-
celerated buying, present signs point to
the absence of favorable developments
which will reduce buying resistance or
restore the purchasing power of those
who suffer through unemployment.

A year ago sales of luxury items
were affected by the stock market col-
lapse but the country in general was
not seriously hurt. In fact, the com-
mon tendency was to discount serious
results. To-day it is mass consump-
tion that suffers and holiday trade will
lose much more than its luxury sales.

However, the store managements
which are quickly translating lower
wholesale costs into lower retail prices
are doing much better than their slow-
er competitors. Progressive concerns
in the Jarger cities fall into this cate-
gory. In the smaller cities and towns
where price reductions have lagged,
trade also is at low ebb.

Early reports on November results
in trade indicate that adverse weather
most of the month, combined with
other unfavorable conditions, brought
declines in sales although lower prices
were also an important factor. There
was one less business day in the month
also. Taking account of all these con-
siderations the showing was not so
bad.

 

BUSINESS INDEX MOVES UP.

The opening of Congress and the
President’s message were matters of
great interest to the business world,
which viewed them with mixed feel-
ings. On the one hand, there was the
desire to see what further steps might
be indicated looking toward unemploy-
ment relief and, on the other, the fear
that much uneconomic legislation

might be proposed because of the
emergency. However, if the co-opera-
tive spirit in Congress is maintained
and the administration refrains from
the kind of politics which insists upon
ignoring the Wagner unemployment
bills and taking equivocal stands upon
important issues, the chances are that
a minimum of hurtful legislation is
likely and perhaps some measures of
benefit may be obtained.

Scarcely second in importance to
the legislative opening was the rise
in the weekly business index for the
first time since last August. The ad-
vance was brought about by gains in
the automobile and car-loading series
and may prove temporary, but is nev-
ertheless cheering. The electric power
index has recently been stationary, but
power consumption by sections of the
country has varied. In the East the

rise in the last week reported was 2.6

per cent. The loss in the central in-
dustrial region was cut to 4.8 per cent.

Added to the upturn in basic busi-
ness activity can be put down a small
recovery in commodity prices. The
Annalist index discloses the second
week of firming prices and has moved
up to the early November level. Food
products and metals furnished the
chief gains. Announcement of an in-
crease of $1 a ton on bars, shapes and
plates by leading steel producers dur-
ing the week was regarded largely in
the light of an attempt to bolster con-
fidence, and yet other evidence also
points to a turning point in the com-
modity decline.

 

POLICIES REVISED.

Pre-holiday dullness has crept upon
the wholesale merchandise markets,
but there were several features of in-
terest during the week. The rug and
carpet opening for spring brought an
unexpected reduction of from 10 to 30
per cent. by a leading maker. An im-
portant blanket line was opened 15 to
20 per cent. lower. Holiday reorders
are not expected to develop in accus-
tomed volume, because the stores are
not only well supplied with stocks,
contrary to some views, but do not
yet find consumer response up to a
satisfactory level.

As the season is practically over in
the merchandise markets and policies
are being formulated for next year, it
is plain that the earlier scheme of
waiting for the depression to “blow
over” like a summer storm will be
changed to more aggressive plans. Not
a few distributors and manufacturers
have recently abandoned their stand-
pat attitude and decided to go after
business hard, furnishing the prices and
values that are wanted.

During the 1920 boom, when ex-
treme prices were questioned, it was
the usual custom to justify them by
citing high costs. The collapse of that
boom demonstrated that costs are by
no means the sole criterion of prices.
High prices choked off demand, and it
became necessary to find prices at
which goods would sell. Those who
found these prices and the values re-
quired first were the first to recover.

Practically the same situation exists
to-day, although prices were not in-
flated last year to their 1920 heights.

December 10, 1930

Manufacturers of merchandise and
other products will first have to find
the price levels that will get them busi-
ness and then discover a way of ar-
ranging such values. They may pro-
ceed with the confidence that lower
prices will greatly expand their mar-
kets, particularly if recovery starts be-
fore wage reductions spread.

 

FILTHY FILMS.

Things quite as tense and colorful as
anything ever in a movie are happen-
ing behind the scenes in Hollywood
and in the sanctums of bankers who
have to concern themselves with the
progress and the ultimate destinies of
the cinema industry. It is interesting
—and cheering—to learn, for example,
after listening to some of the mag-
nates of the film world, that producers
have begun to feel that sex themes
have been overdone in many studios
and that this conviction rises from a
study of recent “fever charts’ in a
good many box offices. Walter Vin-
cent, owner of a chain of theaters in
Pennsylvania, has told the producers
that on this account many parents are
beginning to break their children of the
movie habit.

What has been lacking in some of
the seats of high authority in the
cinema world is a clear sense of the
truly magnificent possibilities of the
newer movie devices. Even some of
the routine output of the Hollywood
studios is superb in its pictorial quality.
Frequently it is possible to sit in a
theater and observe the progress of an
appalling conflict between the artists
concerned with sheer beauty of light
and color and movement and _ the
heavy-handed and heavy-minded super-
visors who, thinking only of the box
office, insist on covering with dirt and
puerility the fine magic of equisite
color photography.

The movies are coming to the end
of a phase of their development in
which it was taken for granted that
anything suggestive of sex was a guar-
antee of profits. “We have gotten our-
selves into a mess,” said one magnate
of the films, “and now we shall have
to get ourselves out of it.” The great
producers are already thinking in terms
of better drama and less of the stuff
borrowed from the more reckless of
the Broadway revues.

 

 

MAIL ’EM EARLY.

If you want the Christmas card or
gift to reach the one for whom it is
intended by Christmas Day, mail it a
week or ten days before. By so doing
you will not only ensure its arrival in
good time but you will also be making
a Christmas present to the postal em-
ployes, who ordinarily are overwhelm-
ed on Christmas Eve. They would be
staggering under a load on Christmas
Day itself if the postal authorities had
not very sensibly decreed that they
should have Christmas Day at home
with their families instead of working
to make up lost time for persons who
were too negligent to get their gifts
into the mail in season for delivery
before Christmas Day. “Buy early and
mail early” ought to be this year’s
motto with reference to Christmas
presents,

t

>

>»

"

®

4

to

0)

+

 

 

"

®

t

>

>»

4

o

+

 

 

~<

to

December 10, 1930

MICHIGAN TRADESMAN

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

For twenty-five years or more I
have had the pleasure of entertaining
several of the old-time newspaper men
of Michigan once a year. Several
gatherings were held at the Pantlind
Hotel and the Peninsular Club. For
the past fifteen years the meetings have
been held at our summer home at
Lamont or our winter home in Grand
Rapids. This year’s event was held in
the city with. nineteen guests. Eight
others who were invited were unable
to attend because of illness or for un-
avoidable reasons.

 

The patriarch of the occasion was
Col. David N. Foster, who will soon
‘be 90 years old. He has never
missed a meeting since his first ac-
ceptance, a dozen or more years ago
and he insists that only one thing can
ever keep him away each year—the call
of the Master. Sixty years ago he con-
ducted the Saturday Evening ‘Post in
Grand Rapids and also managed a
store owned by Foster Bros. on the
present site of the Herpolsheimer
pbuilding. William Alden ‘Smith was
a cash boy in the store and Harvey
Carr, for many years Superintendent
of Pclice, was the mechanical super-
intendent of his newspaper. He mar-
ried the principal of the Fountain
street school and removed to Fort
Wayne about fifty-five years ago,
where he has accumulated a large for-
tune in merchandising, banking and
manufacturing pursuits. He has also
acquired a much more valuable asset
for time and eternity by devoting much
valuable time and large sums of money
to the development of parks and
boulevards in the city of his adoption.
He is the only man I know of who
has been given recognition of his ef-
forts and accomplishments before his
death in the shape of a pubiic monu-
ment, erected by his fellow citizens.
Mr. Foster enjoys remarkably good
health and has a mind as keen as a
Damascus ‘blade and as quick as an
arrow. Instead of retiring from busi-
ness and growing cld, as most men of
his age would do, he works every day
with zest and enjoyment. He con-
fidently expects te round out a cen-
tury of years and his friends all join
in the hope that his expectations may
be realized.

Another man whic attends these re-
unions every year and refuses to grow
old, despite his dalliance with his 84
year old record, is Charles W. Garfield,
who for fifty years has been the most
useful citizen of Grand ‘Rapids. Mr.
Garfield is the marvel of his friends
and all who know him. For a dozen
years we have watched him closely,
fearing te detect scme lessening of his
mental alertness and physical condi-
tion, but we heve, thank fortune,
wasted our time, because the older he
gets the stronger he appears to be
and the more effective work he ap-
pears to be capable of accomplishing.
Like Mr. Foster, he has a warm spot
in the heart of every good citizen. He,
too, ought to have a monument erected
in his home city before he Goes Hence

as a public appreciation of his wun
paralleled services to this community.
- Mr. Garfield has a counterpart in
years in the person of John W. Fitz-
gerald, father of Howard H. Fitz-
gerald, who has made a high mark in
the newspaper business at St. Johns,
Flint and Pontiac. He now owns and
publishes the only daily newspaper in
Pontiac, but resides in Grand Rapids,
where he is greatly esteemed because
ot his many virtues. The elder Fitz-
gerald cenducted a weekly newspaper
in ‘Ovid over ‘fifty years ago which was
a marvel in those days ‘because of its
smali dimensions. compactness and
beautiful typographical appearance. For
many years he was engaged in the
banking business at St. Johns. He was

 

I never expected to live in an age
when the law abiding citizens of free
America were to be held in bondage
while murderers, bandits, racketeers
and crooks of every known type and
character were in the saddle. In an
age when public servants in almost
every place of pwblic trust are false to
their oath. In an age where demoral-
ization seems to face everv court, at-
tempting to punish criminals fails,
often times when the evidence is suffi-
cient and the judge is faced with the
verdict of “Not Guilty.”

We have permitted the old ship of
state’ to lose both its compass and its
rudder; the captain has heen bound
and many of the crew have mutinied.
There is no use denyire it. What is
to ibe done? My mind runs back half
a century when the newspapers of the
country were edited with a class of
men who were not afraid to say dam
it. They had on fighting boots; they

Col. D. N. Foster.

unable to ‘be present at this year’s re-
union, but sent the following letter,
which was discussed at some length
and much warmth after its presenta-
tion:

I fully realize we are living to-day
in a civilization far separated from the
days of half a century ago. We have
traveled far and discovered many
things; discovered that with all of our
modern utilities, accumulated riches
and speed in everything, not forgetting
the advancement made by the news-
paper and its scholarly editors of to-
day, we can still remove our hat and
extend our congratulations to the Old
Editors, both living and dead, who
were never afraid to express their
opinions of public men and _ public
policies, whether in Government or
state, and who so far as my recollec-
tion goes, never played “over and un-
der” in their editorial utterances.

could often raise hell when a crook or
a scoundrel had proven false to a pub-
lic trust.

What did they do in the early days
of riot and ‘bloodshed in San Francisco
when courts were threatened and wit-
nesses murdered? When conviction of
criminals was impossib!e? They form-
ed a vigilance committee and notified
the courts that as there was no law or
order enforcement, they would take
the law into their own hands. They
did this and commenced hanging to the

nearest lamp post the murderers and -

the crooks until they were more feared
by the law ‘breakers than all ihe laws
on the statute ‘books. They brought
order and safety to the frightened
populace and strength to the courts
and witnesses.

I have an abiding faith in the Ameri-
can people, in their honesty and trust-
worthiness. I believe the Nation has
a future that will be recognized by all

the nations of the earth. I believe we
have many reformations to make and
that speedily. Let us take a few les-
sons from the mother country in law
enforcement; let our judges be appoint-
ed for life, take them out of politics
and, next in importance, declare all
laws which have become obsolete re-
moved from the statute books.

Since the criminal classes have
taken possession of the saddle, they
have accumulated untold millions in
wealth; they are to-day able to put
across almost anv measure of obstruc-
tion to the prompt conviction of crim-
inals; they are able to employ counsel
from among lawyers whose chief duties
are to dig up obsolete laws and there-
by obtain delays which prove fatal, de-
feating ustice, and making a farce of
many trials of criminals.

‘What this country needs to-day is
men of courage and daring; needs
thousands of them; needs editors who
are not afraid of the cars; who will
not write beautifully, but who will
arouse public sentiment to a point
which only plain language will accom-
plish. The day of playing to the grand
stand in America has just about reach-
ed its end. Let us quit talking so
much about our modern inventiors and
discoveries and the cause of the pres-
ent depression and our greatness as
a Nation and take such steps as will
make it safe for a man to open his
place of ‘business in the morning with-
out the expectancy of being robbed ibe-
fore sunset.

The states need not wait for the
Government to start the ball rolling:
let us start it now: if the modern
editor is afraid to express his honest
views, call in some of the Old Timers.
They have still left over some of the
swear words of the long ago and can
still wear their’ fighting boots. The
greatest force for good or for evil to-
day in America is the press; hundreds
of daily journals are ably edited and
published by men of scholarly attain-
ments. The Old Boys salute you and
acknowledge your power. All together
now, never mind who is senator or
who is President; who is to settle pro-
hibition, or who is to settle unemploy-
ment; cut loose and put the gangsters
of this Nation out of the saddle.

The indictments of the editorial and
legal professions were answered by
representatives of both branches, but
none of them made as good cases for
themselves as Mr. Fitzgerald made out
against them.

 

Ail present conceded that the coun-
try is completely at the mercy of the
most brutal gangs of hijackers, ab-
ductors, ‘bank robbers and trades union
racketeers any country has ever tol-
erated. In most cases contractors are
too cowardly to oppose the illegal and
criminal exactions of their labor union
employes, so they join hands with the
crooks in plundering their customers.

 

An instance was cited of a new em-
ploye in the composing room of the
Grand Rapids Press who was given a
two page advertisement to set up for
the next day’s paper. He completed
the job in seven and a half hours, when
another union printer told him that if
he ever undertook such an accomplish-
ment again he would have his “head -
knocked off;” that the union had ruled
that one page in eight hours was a
day’s work for a union printer and that
anything in excess of that would re-
sult in the perpetrator being expelled
from the union.

 

One reason why there is so little
building at this time is because union
men have to be employed in some de-

 

 

10

MICHIGAN TRADESMAN

December 10, 1930

 

partments and they do less than half
a day’s work for three times the money
they formerly received for a day’s em-
ployment. Under these conditions
there is no incentive for anyone to en-
gage in building operations which can
by any possibility be avoided.

 

I hope every grocer who reads the
Tradesman will act on the advice I
present in this week’s issue and dis-
continue the sale of Shredded Wheat
products until such time as the new
owners of the business—the National
Biscuit Co.—recedes from its present
attitude toward the independent mer-
chant by marketing the goods in such
a way as to give the chains a 7% per
cent. advantage over the independents.
I am confident the Biscuit Co. can ‘be
brought to time if every independent
will do his duty in this matter.

I am very much gratified over the
reception our forty-seventh annivers-
ary edition received at the hands of
its patrons. I have never received so
many congratulatory letters over any
previous accomplishment of the Trades-
man, which leads me to conclude that
in scope, variety and thoroughness of
treatment the subjects selected for
this issue meet the unqualified approval
of our readers. I worked very hard to
make this year’s special issue memor-
able and am glad to be made to realize
that I succeeded in creating a worth
while edition. I propose to do my
level best to make our forty-eighth
anniversary edition equally worthy of
commendation.

This country has an ample supply of
organizations made up of retail mer-
chants in the different lines of trade.
They mostly masquerade under the
name of National this or that. They
hold annual meetings, eat $10 dinners,
listen to $100 orators, adopt high
‘sounding resolutions which none of
the members ever read or observe
when they go back home—and adjourn
with the feeling that their meeting has
made a marked advancement in the
trade they represent. No attempt is
made to secure proper representation
at Washington or at any of the state
capitals where legislation inimical to
their interests is quite likely to be
cooked up and put on the statute
books.

 

A glaring instance of this neglect is
seen in the attitude of many of these
organizations toward the _ so-called
Watson bill, which has been before
Congress for several years. This bill
mekes it a misdemeanor for anyone to
send out unordered goods, punishable
by fine and imprisonment. Representa-
tive Watson represents the Ninth Con-
gressional district of Pennsylvania in
the House of Representatives. He has
done his level best to secure the con-
sideration of his bill, ibut every time
he has undertaken tc secure its enact-
ment he has met absolute indifference
from the merchants who would be
greatly benefited by such a law. I
wrote him the other day and asked
him if he proposed to “continue his
advocacy of the measure. Here is his
reply:

Washington, Dec. 6—I am in re-
ceipt of your letter of Dec. 4, asking

if I intend to introduce an Unsolicited
Merchandise Bill. I presented one last
year, had a hearing, no one was pres-
ent to support the measure but many
to oppose it, therefore the Committee
refused to make a favorable report. I
doubt the advisability of introducing
another bill at this session of Congress.
Henry W. Watson.

What I would like to know is where
the legislative committees of the vari-
ous so-called National organizations I
have described above were when this
proposed measure was up for con-
sideration. There are some things
which make me very tired. Apathy
such as I have herewith described is
one of them.

 

For the first time in twenty-five
years Hon. Arthur S. White was un-
able to attend the re-union of the Old
Heroes of the Pen this year. Mr.
White has been confined to his bed
for the last seven months, where he
awaits the final summons with the
courage -of a Stoic and the heroism
which has been a distinguished char-
acteristic of his long and useful life.
Mr. White’s fine, ever-pulsating hu-
manity, his high interpretation of loy-
alty to friendship, his scrupulously
high regard for the fine standards of
business ethics, all combine to make
him a very remarkable personality.
Along with these wonderful qualities
he has €xceptional business sagacity.
He is an indefatigable worker. He
achieved success and made a name for
his enterprise which will live forever
in the annals of the furniture trade. He
has always played the game fairly and

courageously. He has shown a fine
attitude. of co-operation in every
worthwhile endeavor which § was

launched by his contemporaries in
business “and he has always played
through, even at a sacrifice to himself,
with a fine sense of living up to what
is finest and ‘best in his business con-
tacts. E. A. Stowe.
——_>->___

Let the American Voter Decide.

Grandville, Dec. 9—Repeal of the
Eighteenth amendment is inevitable.

Thus reasons one of the leading
magazines in this country. It sees only
evil in further sustaining the prohibi-
tion of whisky and points with un-
righteous. glee at .the numerous . wet
candidates lately elected to Congress.
Certainly the explosion is father to
the thought, and there is little doubt
but that the agitation for more whisky
will continue until the American peo-
ple has another whack at the business
through the ballot box.

Although the issues in the late elec-
tion had nothing to do with prohibi-
tion there were certain candidates who
posed as wets who were elected this
fact being hailed as a victory for plenty
of whisky rather than to retain the
present status of prohibition.

‘That the Nation which has teen
freed from the baleful curse of the
open saloon is aching to go back to
those old days is not likely. So many
laws are defied, so much law-breaking
in the land it is not a matter for won-
der that the Volstead act is not wholly
enforced. No law is for that matter:
and this one, affecting as it does the
public morals, has had as near an en-
forcement as the law against bank
robbing and murder.

‘Because our criminal laws are set at
defiance so continually is it a reason-
able conclusion that those laws should
be wiped off the statute book?

This Nation has had to contend with
the liquor animal ever since the Revo-
lution. It has even a more tenacious
cling than had slavery yet the latter

a

was wiped out and there is no reason
to expect that liquor will not meet its
Waterloo in the end.

State prohibition in Michigan proved
a failure. Now that the Nation wields
the baton of law enforcement there is
much ‘better hopes of final success.

Back in the early days when nearly
every wayside house on main traveled
roads sold liquor there was very little
effort put forth to stay the flood. In
the lumber woods where no saloons
existed the stores kindly supplied the
supposed liquid want ‘by furnishing
stomach bitters of various brands, some
of which was really very good whisky
just tinged with a bitter drug which
gave the gargle a medicinal front.

Some of these bitters contained good
whisky and the lumberjack made his
weekly pilgrimage to the settlement
store to obtain his medicine. A whole
crew of loggers with now and then an
exception, have been known to get
gloriously drunk on ague bitters. One
old German that 1 knew filled up to
the chin on a big bottle of sarsaparilla.
He was down and out for nearly a
week.

One grocer got in a supply of bot-
tled aromatic scheidan schnapps which
sold freely among the thirsty jacks.
Pinewoods dances were seldom pulled
off without some sort of. “bitters” to
wet the woodsman’s whistle. Our
present prohibition law is the first at-
tempt in a National way to destroy the
liquor traffic and while it has failed
in spots, taking the whole field over
it has ‘been surprisingly successful.

Many a housewife can thank her
lucky stars for the enactment of a pro-

hibitory law that prohibits. We have
thousands of fatal auto accidents
caused by drunken drivers to-day.

What would be the harvest with the
old saloon days back again? Oh, but
say these latest advocates of a return
to whisky drinking and selling, we are
not favoring return of saloons since
everybody admits they were evil, but
instead Government supervision.

When our Government stoops so low
as that, the selling of whisky to men
who spend their earnings over the bar
we may indeed despair of the Repub-
lic. To see the United States join
hands with whisky sellers in a traffic
that damns more souls to perdition
than all other crimes put together will
spell a sad day for the Republic found-
ed ‘by Washington and saved by
Lincoln.

That such a consummation will be
brought about we do not believe. The
men and women of America are fully
up to.the situation and when the test
comes there will be one of the greatest
overturnings in this country that ever
happened in its history.

‘Those who adyocate a repeal of the
Eighteenth Amendment know not what
they do. Nevertheless perhaps it is
providential that the foes of good gov-
ernment in this Nation are determined
to force the issue which cannot come
too soon.

A majority of American citizens have
not sunk so low as these whisky agi-
tators seem to believe. Their constant
harping on the subject of repeal will
undoubtedly bring the question to a
vote of the whole people and on that
vote the future legislation on intoxi-
cants will be made.

In the old days I have seen two
score men wild with drink parading
the roads yelling like wildmen under
the influence of this beloved liquor
which our wet leaders are seeking to
bring into use once more.

At the last election the question of
prohibition was not in the balance.
True a number of men classed as wet
were elected to Congress ‘but not be-
cause of their wet proclivities, more
out of a love for the man aside from
the wet or dry contention.

The sooner the question of the re-
peal of prohibition comes to a head the
sooner will this vexing matter be rele-
gated out of politics. Old Timer.

How the Clerk Can Increase Business.

The duties of a clerk or meat cutter
should not stop with handing out what
the customer asks for and_ saying,
“Dont you want something else?’ The
clerk should make an intelligent and
sincere effort to increase the sale by
suggesting something appropriate, and
without offending the customer or
seeming too aggressive.

The clerk who will wrap up an arti-
cle asked for, and hand it out to the
customer and remain absolutely dumb,
has no place in the progressive gro-
cery store. That is just order-filling,
not selling. If the selling is done in
a way which will be appreciated by the
customer, such as reminding her of
things that she probably does want, it
will not seem aggressive or offend
anyone, but will be appreciated. It

_Should be done in a personal way,

however, not in a parrot-like recitation
of articles that you would like to have
the customer buy,

Such services as carrying out pack-
ages to a customer’s car when the
packages are heavy, is a sample of
service that you can give them.

Another service is having plenty of
change in your cash register. You
should never be in the position where
you have to say to a customer, “Hav-
en’t you got anything smaller?” Even
though they have, they probably give
you the larger bill because they want
it changed, and it is an offense to ask
the customer to make the change
which you should be able to make.
If a customer does offer you a bill too
big to change, send out and get it
changed yourself—by all means don’t
ask the customer to do it.

Accommodating ways, agreeable
manners, willingness to take pains and
do the little extra things, ample stock,
properly wrapped parcels, strong heavy
sacks, cleanliness of store and fixtures
—these and other things constitute
service that will please customers and
hold trade. The store where they are
rendered best will profit most.

—_.- 2s _____

Toilet Articles Showing Gain.

Late orders for perfume, bath salts
in novelty containers and cosmetics
for holiday selling are developing in
constantly greater volume. Much of
the current business is coming from
ou-of-town retailers who have hitherto
been delaying their commitments in
this merchandise. Recent retail turn-
over, however, has been good and the
improvement has tended to support the
view that the holiday season in toilet
goods will hold up well from a unit
standpoint. Prices range substantially
lower, however, with the drop indicat-

ing a sharp falling off in dollar volume.

Holiday Cut Fine Goods Sales.

With the holiday intervening, sales
of fine goods are somewhat below the
previous week but manage to approx-
imate production. There was a decided
demand for oxfords, for shirts, sport
dresses and beach ensembles for South-
ern resort wear. Pongees and dimities
sold in a fair way. Odd lots of rayon
filled crepes were disposed of at lower
prices, but regular goods were fairly

well maintained at prevailing prices.
—_—_+++—____
Determination brings success.

 

\

“

*

i
et
i

aac meso

ts

a at er 4 oo set ie PTO aa ee

*

“a

A

&
——
a

December 10, 1930

CLOVEN HOOF OF THE CHAIN.

 

Unfair Terms Handed Out To Inde-
pendent Grocers.

The Tradesman is in receipt of a let-
ter from the National Biscuit Co. de-
scribing new terms which will be ac-
corded purchasers of Shredded Wheat
products after Jan. 1. The proposition
is so unfair to the independent mer-
chant that we reproduce the letter en-
tire as follows:

New York, Dec. 8—The National
Biscuit Co. has sent to members of its
selling organization and to the grocery
trade important announcements con-
cerning a change in the schedule of
discounts effective Dec. 1, and, ef-
fective Jan. 1, the discontinuance of
recognition of group buying, and the
direct sale of Shredded Wheat by Na-
tional Biscuit salesmen. Extracts from
these circulars are contained in a letter
furnished to editors of grocery trade
papers. Sales agents and salesmen
have been fully advised of the work-
ing details of these changes, so that
they can answer any questions which
may arise.

The new schedule of discounts,
which goes into effect Dec. 1, allows
10 per cent. discount on purchases,
within the month, on any quantity up
to a total of $100. On total purchases
between $100 and $1,000, a discount of
15 per cent. will be allowed. On any
month’s total purchases amounting to
$1,000 or more the maximum discount
of 17% per cent. will be given.

Jobbers of National Biscuit Co.
products will be allowed an additional
2% per cent. discount over the above
schedule, on their purchases, with a
maximmum of 17% per cent.

In figuring the discount earned by
customers, sales agencies of the com-
pany will deduct 10 per cent. from the
face of each invoice, and, at the close
of each month, credit will be given for
the additional 5 per cent. or 7% per
cent. discount earned by those custom-
ers whose purchases have entitled
them to these additional allowances.

The letter sent to head offices of
buying groups states that the policy
of discontinuing recognition of group
buying will become effective Jan. 1.
Members of groups which are now en-
joying larger discounts than their in-
dividual purchases would earn will con-
tinue to receive this benefit during the
month of December, but, after Jan. 1,
1931, these members will receive only
those discounts to which their individ-
ual purchases entitle them.

In explanation of this change of
policy, the National Biscuit Co.’s let-
ter to group operators says, in part:

“The experiment has not proved suc-
cessful or satisfactory in the distribu-
tion of our merchandise and has re-
sulted in much justifiable criticism of
our policy by independent merchants
everywhere. Those merchants whose
purchases exceed average sales to as-
sociation members cannot earn, under
the existing policy, a competitive, vol-
ume discount. This condition is mani-
festly unfair.”

The new policies of the National
Biscuit Co., which the circular letters
announce, now put all customers,
wherever located or whatever their
classification, under exactly the same
schedule of terms. The company has
always believed this to be the only fair
and honorable basis for its business
and has never made any exceptions to
its published terms, but, in certain
sections of the country, the experiment
of group recognition has been tried,
and, during the period when this ex-
periment has been in progress, there
has been a temporary advantage for
members of recognized associations
over independent dealers who were
not members.

The sale of Shredded Wheat by Na-
tion Biscuit salesmen will begin on
Jan. 1. Shredded Wheat will be hand-

_the independents,

MICHIGAN TRADESMAN

led exactly as other Uneeda products,
and the same trade discounts will be
allowed on total Shredded Wheat pur-
chases, alone, or combined with crack-
er merchandise. Shredded Wheat will
be wrapped in bundles of four cartons
each, listed at 45 cents per bundle, and
will be packed and priced as follows:
36’s (9 bundles of 4 cartons)
per case ey $4.05
Individual Shredded Wheat (hotel
and restaurant size, 72 cartons)
DOL CASe fae $1.60
Triscuit (new style, bundles of 6
cartons) per bundle) ________ 50

On purchases of Shredded Wheat, as
on purchases of cracker merchandise,
jobbers will receive an additional 214
per cent., with a maximum discount of
17% per cent., on their monthly pur-
chases. Distribution of Shredded
Wheat through jobbers will continue
as at present, but under the new sched-
ule of terms, and this distribution will
be supplemented by the efforts of the
Uneeda salesmen. Dealers may now
order their supplies of Shredded Wheat
through either source. For many small
customers, the bundling of Shredded
Wheat cartons will represent a great
convenience.

Triscuit, a product of Shredded Wheat
bakeries, has been improved and will
be offered to the trade in a bright, new
package, and, with its sales promoted
by National Biscuit Co. men, grocers
should enjoy the benefit of additional
profits on a product which, although
not new, is not everywhere as familiar
as its merits deserve.

At the convention of regional and
district sales: managers of the company,
held in New York, Nov. 17, the an-
nouncement of these new policies was
greeted with great applause and the
sales forces in agencies throughout the
country have predicted greatly increas-
ed volume as a result. Especially do
these men see, in the new discount
terms, an opportunity for the average
grocer to conduct his cracker depart-
ment at greater profit, and therefore,
naturally, with new enthusiasm.

National Biscuit Co.
This

pronouncement is_ just
what could be expected from the
National Biscuit Co., which has
presented the most antagonistic
position to the retail dealer of any
of the great food companies.

In the sale of its own products,
the National Biscuit Co. adopted
a similar schedule to that now
presented for the sale of Shred-
ded Wheat products, giving the
chain stores an advantage of 71/4,
per cent. over the independent
merchant. Group buving was then
resorted to by retail grocers, but
the National Biscuit Co. refused to
recognize such groups as entitled
the 7!4 per cent. discount on
large orders, which precluded any
ordinary retail grocer from secur-
ing such a concession. The grouv
organization appealed to the Fed-
eral Trade Bureau and _subse-
quently to the courts, both of
which decided against them. The
Tradesman has always felt that
the Government dealt unfairly
with the independents in this con-
troversy.

Emboldened by its victory over
the National
Biscuit Co. now seeks to impose
the same hardships on handlers of
Shredded Wheat products. No
independent merchant who re-
spects his calling will handle either
National Biscuit or Shredded
Wheat products, so long as pres-
ent conditions are maintained.

As no jobber can do business
on 2'4 per cent., we do not ex-
pect to see either product handled
by any jobbers who believes in
the policy of live and let live.
This will force the manufacturers
to find an outlet for their goods
by establishing warehouses and
sending out wagons to go direct to
the hotel and restaurant trade.

——_+--->——__
Items From the Cloverland of Michi-
gan.

Sault Ste. ‘Marie, Dec. %9— The
Chamber of Commerce and all of the
merchants are going in for a real
Christmas spirit. Our main street is
ablaze with lighted windows. Christ-
mas trees are on the sidewalk in front
of each store. On Friday night the
city ‘band paraded on the street, sere-
nading the various business places. A
long automobile parade followed. Old
Santa ‘Claus had a large car all to
himself, with several hundred escorts
of the younger generation. Every-
body seems to have the Christmas
spirit and the merchants are all work-
ing the “buy now” slogan. From
what we can learn the Soo is the best
city for its size in the State to-day. All
of our factories, as well as our leading
plants, the Soo-Cadillac Lumber &
Chemical 6&o0., the Union Carbide Co.,
Northwestern Leather Co. and Soo
Woolen Mills are all working full time
and some overtime. All of our ‘banks
report an increase in their deposits
over last year and with the record
breaking Christmas savings distribu-
tion which is being spent among the
merchants, we surely have much to be
thankful for. Our slogan, “The Soo
For You,” means a lot to us at this
time.

‘The Hodgins grocery store on
Spruce street, which has ‘been closed
since the death of Mr. Hodgins several
months ago, has been sold to Alfred
Harris, who re-opened the store last
week with a new stock of groceries
and confectionery. Mr. Harris has
previously been in the restaurant ‘busi-
ness and will give the store his per-
sonal attention.

M. Card, President of the Island
Pickling Co., at Eaton Rapids, spent
Thanksgiving with relatives here.

William McGuire, one of DeTour’s
leading merchants was a ‘business
caller last week. His stay was brief.
He left for DeTour the same day.

‘The Tradesman is to be congratu-
lated on its forty-seventh birthday
edition. Every vear it is better than
the previous year. Mr. Stowe has
done more to make business a success
than any other man in this State. His
advice and pointers about mutual in-
surance, the exposing of rascality,
financial conditions, and many other
features have helped the merchants to
make a success in life. We can only
wish him continued success and hope
that he will be spared for many more
years.

C. O. Brown, the well-known gro-
cer, has changed to the cash and deliv-
ery plan, starting next Tuesday. Mr.
Brown has enjoyed one of the largest
distributions in the city, but has de-
cided that he might as well get the
cash as the chain stores. This Jooks
like a move in the right direction and
may ‘be the means of a still further
cash system here.

John M’Larty was re-elected mayor
in the Canadian Soo at the election
Dec. 1.

Some people sow wild oats all the
week and go to church on Sunday to
pray for a crop failure.

The number of deer transported ‘by
the ‘State ferries at St. Ignace is less
this year than last. The number car-
ried across the straits was 5,683. More
than 6,000 ‘were carried across the
straits last year.

Frank Law has rented the La Mar
beauty shop at St. Ignace and has on
display many articles of furniture

il

whith he has made. Mr. Law is a
skilled artist in making old furniture
to look like new.

‘A. T. Baum, who for the past few
years has worked for the Union Car-
bide Co., has opened a novelty work
shop at 167 Portage avenue, West. Mr.
Baum wii] manufacture lamp shades,
stands, ‘book stands and other house-
hold novelties.

William Calder has ‘been appointed
representative of the ‘Citizens Mutual
Insurance Co., to succeed his ‘brother,
the late Charles B. Calder.

William G. Tapert.
—_2-+___

November Men’s Wear Sales Up.

Although disappointing in many
respects, November retail sales of
men’s clothing and furnishings were
above those of October, and probably
compared more favorably with the cor-
responding month of 1929 than any
other month:so far this year, according
to reports in the trade. Merchants
pointed out that it was near the end
of November last year that sales start-
ed to fall off, although not consider-
ably. The activity enjoyed by local
stores on Friday and Saturday were
responsible for improving the Novem-
ber showing. What pleased merchants
last week was the fact that heavier fur-
nishings were bought, such as wool-
lined gloves, woolen socks and similar
articles for winter wear.

——__2+.____
Trade Now Hitting Holiday Stride.

Gratification is expressed by retail
executives at the way in which the
month has begun, the feeling now
being much more confident than even
two weeks ago that the holiday trade
will prove satisfactory, if not better
than a year ago. In the consumer pref-
erence for practical utility merchandise
retailers are beginning to sense a trend
toward greater sales in some depart-
ments not. usually in the gift category,
particularly items such as rugs, juve-
nile clothing and medium-price home
equipment.

——_> >. ___

Cancellations Puzzle Gift Trade.

While the number of re-orders com-
ing into the market at this time indi-
cates that business is improving, job-
bers of gift items admit they have been
puzzled in the last two weeks by the
occasional cancellations which continue
to reach them. Until this year they
maintain, cancellations at this season
were unheard of and they are at a loss
to account for them now.

———__ ~~ > aa
Santa’s Coming.

It's so long to Santa Claus.
Mama, can’t he come to-day?
Do you think he stays because,
Mama, he can’t find his sleigh?
He can take a motor-car,
They will go on snow;
I can tell him where they are
If he wants to know.

Don’t you think that Santa Claus,
Mama. should not be so late?

If bis sleigh is held by thaws.
Mama. he shouldn’t dare to wait.

But could come by choo-choo car
Or an aeroplane.

Tf he lives way off so far

They can't run a train.

I love Santa—yes I do.
Mama: he is good to me
But you know what I think. too,
Mama. every time I see
Santa Claus? That every day—
Now. and all the year,
It would be a better way
If Santa boarded here.
Charles A. Heath.

The square peg in the round hole is
at the root of what we call failures.

ee
Just plain everyday pluck is the
best cure for discouragement.

Sasa aeeeEleeTte SOST STEIN SAIL SEN ALES TITS SII NE NTN STS aa SE ONES OLE

 

 

12

MICHIGAN TRADESMAN

December 10, 1930

 

FINANCIAL

Christmas Club Savings Should Stimu-
late General Business.

The return of large numbers of em-
ployes to automobile «manufacturing
plants in the last fortnight, and the
azmouncement of new models at sub-
stantially lower prices. by a-number of
manufacturers .recently, has focused
the attention of business leaders of this
country on Michigan. In other years,
the announcement of new models has
been made at the automobile show in
New York during the early part of
January.

 

In general, the volume of industrial
production and factory employment in
the United ‘States declined in October.
Active efforts to provide against un-
employment have shown some success
in recent weeks, but in at least one im-
portant industry, steel manufacturing,
operations in November were still
lower.

Commodity prices were firm in the
first weeks of October and first half of
Noveinber, but a further decline oc-
curred in the week ended Nov. 21.
Fisher’s index (1926: 100)~ declined
from 82.2 for the week ended Nov. 14
to 80.8 for the week ended Nov. 21.
Among the commodities which have
moved against the trend recently may
be mentioned the fo!lowing: coffee,
corn, print cloth, siik and zinc.

Department store sales in October
increased considerably more than the
seasonal amount, according to the pre-
liminary reports of the Federal Reserve
System, but were, of course, still be-
Jow October, 1929 sales in point of
volume. If consideration is given to
price changes in the last year, the
actual number of sales probably ex-
ceeded those for October, 1929. |

There has been a further inflow of
gold: recentiy, the new supplies com-
ing largely from the Orient and from
South America. At present, the mone-
tary gold stock of our Federal Reserve
Bank is at the highest level recorded
since late in 1927. ‘Money rates re-
main easy. In New York City, aver-
age rates to customers on three types
of loans have shown further declines,
the October rate Leing 4.26 per cent.,
compared with 4.29 in ‘September and
6.08 per cent. in October, 1929.

Industrial activity in Detroit has
shown a steady gain in recent weeks.
At the end of September, employment
as indicated by the Board. of Com-
merce index stood at 74.8 (1923-25
monthly average: 100) whereas, on
November 15, this index had advanced
to 80, a gain which represents an in-
crease in number employed of at least
12,000 persons, Electric power con-
sumption declined slightly during the
month but this decline was much less
than that experienced during October,
1929. Another series which indicates
acceleration in business and industrial
activity is the number of passengers
carried by the Detroit Sireet Rail-
ways. This series advanced 5 per cent.
during October. Postal receipts in-
creased 15 per cent. over September,
which is slightly less than the gain
recorded in October, 1929. Debits to
individual accounts, indicative of re-
tail trade, were off about 6 per cent.
from the September total, In the two

 

week period ended November 19, bank
debits were 2 per cent. greater than in
the same weeks of October.

Automobile output in Flint. was
greatly curtailed during October while
preparations were under way for the
introduction of new models by one of
the leading producers of light cars. In-
dustrial power consumption, likewise
declined. Since .the first of November
production has. ‘been speeded up
greatly. Volume of both wholesale
and retail trade is reported fair at
present, and the general business out-
look seems favorable. Some further
improvement in the \building industry
is expected as industries in that city
continue to call back their men. Bank
debits in the two week period ended
November .19- were. slightly ahead of
the totals for the same two-week per-
iod in October. With employment
still increasing, the seasonal stimulus
to trade should cause this series to
show further gains in coming weeks.

Most of the important industrial
cities of Southeastern Michigan show-
ed declines in industrial activity dur-
ing October similar to that occurring
in the cities mentioned above, which
may be explained on similar grounds.
Bay City and Saginaw were exceptions,
for in each of these communities a
definite upturn was indicated not only
in industrial activity but also in bank
debits. ‘Recent reports from ‘bankers
in Saginaw. indicate a continued in-
crease for both employment and retail
trade.

Two new factories were expected to
begin operatio1s in Port Huron during
November, affording some increase in
employment there... A -number of
building projects, which include a hos-
pital and a bridge over Black River,
will also absorl a considerable number
of unemployed.

Business sentiment in the Grand
Rapids area appears to be the best evi-
denced in some months. The furni-
ture industry, according to our reports,
has shown a marked seasonal improve-
ment and in genera! the trend is better.
Firm prices for butter and eggs and
fairly satisfactory prices for potatoes
have jbeen favorable to the farming

.group in this section of Michigan. In

point of value, building permits issued
in Grand Rapids during October gain-
ed substantialiy. The total for the
month of $442,475. compares with
$159,375 in September and with $612,-
140 in October, 1929. Bank debits,
likewise, registered a gain, advancing
from $68,750,000 in September to $71,-
696,000 in October. Data for the first
three weeks of November show similar
gains over the same period in October.

Other statistical series of this city
which registered gains in October
were the total readings of water

meters, of electric meters, and postal
receipts. af

At Battle Creek, business continues
to be satisfactory. One of the large
breakfast food manufacturers there
has recently inaugurated a new policy
of operating four shifts of six hours
each instead of three shifts of eight
hours. Returns per worker will not be
greatly lessened since the base rate of
pay has been increased 12% per cent.,
but 25 per cent. more men will be em-
ployed. Building increased from $42,-
680 in September to. $76,605, a total

well under the $93,650 of October, 1929.
Actual building operations at present
are very satisfactory. Bank debits were
lower in October than in September,
but have improved considerably in re-
cent weeks.

Business and industrial activity in
Kalamazoo changed ‘but little during
October, the slight increase in building
activity and the small gain in paper
mill employment being cancelled by a
further decline in general industrial
activity as evidenced in electric power
consumption,

In general, economic activity in the
other cities in Southwestern Michigan
is still below ncrmal with employment
decreasing.

One of the bright spots of Northern
Michigan at the present time, so far
as business is concerned, is Traverse

 

 

GET FACTS
DIRECT

Let First Hand Information
Rule Your Investments

Petter, Curtis & Petter, Inc. offers
you accurate, thorough and up-to-
the minute information instantly,
on any security you desire.
Stocks and bonds—local, national
and international—listed and un-
listed. Direct wire connection with
Spencer Trask & Company, mem-
bers of New York and Chicago
Stock Exchanges, New York Curb
Market and with branches in all
leading financial centers of the
world.

A capacity to serve that wins
everlasting confidence.

— PHONE 4774 —

EITER,
URTIS&
ETTER

Investment Bankers and Brokers

Grand Rapids Muskegon

City. An exceptionally good cherry
crop has greatly augmented farmer
purchasing power this year, bank sav-
ings are increasing, industrial activity
and employment are nearly normal,
and there is no pessimism. In most
cities, except for the seasonal increase
in retail trade, little activity in busi-
ness is expected throughout the winter
months.

Much the same conditions exist in
the Upper Peninsula as are found in
Northern Michigan. The hunting sea-
son has accelerated trade in some sec-
tions, but this is only temporary. Low
prices for copper and lumber have re-
sulted in marked curtailment of min-
ing and lumbering operations, two of
the important sources of revenue for
this section of the State,

Recovery from ‘previous business de-

 

 

Tie

ripe safety and
helpful service of
the Old Kent are
available 24 hours
a day -- to those
who bank by mail.
A telephone eall --
4355 == will start
the machinery of
opening an ae-
eount. Thereafter,
it’s easy. Try it!

OLD KENT
BANK

Grand Rapids’ Oldest
and Largest Bank

MAAAAAAAAAAAAAAAAAAAAAAAAA

 

 

 

L. A. GEISTERT & CO.

Investment Securities

GRAND RAPIDS— MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING

Telephone 81201

 

 

y

 

ain

 

\

ee ee ne

«

See enamine: 8 ig a meremecimciteen
. : * ee .

5
®

a)

‘

 

a

inet

*
¥

a. : a

4

Ss

December 10, 1930

 

MICHIGAN TRADESMAN

 

pressions has, in a number of cases,
been greatly accelerated by better than
normal crop yields. The 1930 crop
season, however, thas been one of the
most unsatisfactory, both from a yield
and price standpoint, that farmers
have known for years. The wheat
crop and other early crops were dam-
aged only slightly by the drouth con-
ditions which developed in July, but
the corn crop is the smallest ‘we have
had in this country since 1901, a per-
iod of twenty-nine years. The Michi-
gan corn yield was reported at 21.3
bushels per acre by the State Depart-
ment of Agriculture, the lowest yield
in the gixty-five years during which
official records have been kept. In
other years, Michigan has ranked
first in the production of beans; this
season, with the United States crop
the largest on record, this State’s
yield was the lowest ever recorded.
Michigan’s potato crop, likewise, is
unusually small, being less than any
recorded since 1899,

Ordinarily, small crops are sold at
very Satisfactory prices so that the
total value which accrues to the farmer
is not greatly below what he would
realize on a good crop. This year,
however, with widespread unemploy-
ment the rule, and with unsettled for-
eign markets, prices have been ab-
normally depressed.

The principal point, therefore, which
is made by bankers and other business
leaders throughout the State on the
condition of agriculture in their sev-
eral communities, is with regard to
farm prices, which are reported gen-
erally unsatisfactory. In some areas,
the drouth has continued into the fall
months, which, of course, makes fall
plowing difficult and the result of fall
seedings problematical. In other areas
where moisture has been sufficient, as
it was in the Central and West parts
of the Lower Peninsula, the farming
outlook is much better. ‘The mild
weather has been favorable to the late
pasturing of livestock and to fall plow-
ing, and fall seedings have developed
well,

A recent census report indicates a
decrease in the number of farms culti-
vated in Michigan from 169,915 in 1925
to 147,503 in 1930. It is of interest to
note that bankers in various parts of
the State, such as the Thumb area, the
Grand Traverse Bay area, and the
Upper Peninsula, report a significant
increase in the number of abandoned
farms now ‘being brought under culti-
vation. Apparently, the unsatisfactory
condition of the farmer since the war
is preferred to the uncertainty con-
nected with employment in industrial
centers.

Money conditions in the State re-
main very easy. The demand for
money in a number of cities of South-
western Michigan is reported greater
than a year ago, but local funds are
sufficient to care for such calls.

Over the next month or two, the
increased activity of the motor indus-
try should make for improved condi-
tions in the centers of automobile
manufacture, with some diffusion of
this improvement to other cities prob-
able. The seasonal stimulus to retail
trade and the release of something
like $12,000,000 in Christmas Club

savings, should also stimulate general
business somewhat.

Ralph E. Badger, Vice-President,

Carl F. Behrens, Economist,
Union Guardian Trust Co.
——_> +
Leading Utilities Expected To Share
in Business Pickup.

Leading American industrial com-
panies are most favored for common
stock investments in the coming year,
according to a preliminary consensus
of statistical and investment services
conducted by Arthur A. Winston.

Prominent utilities, which in the
past have been warmly recommended,
have not been neglected because of
fears of adverse legislation. American
Telephone and Telegraph, which usu-
ally is ranked first in such surveys,
falls to fourth in the current enquiry,
while food stocks come to the front.

American Can is placed first, with
General Foods and National Dairy
Products tied for second place. The
fact that this industry is favored may
be taken to indicate expectations of a
slow industrial recovery.

‘Consolidated Gas and Electric Bond
and Share, two of the best-known util-
ity investments, rank close behind
American Telephone and Telegraph in
investment favor, showing apparently
that advisers expect the utilities to
share in any business revival.

Air Reduction, a favorite in the
chemical industry, finds a high rank-
ing, while Sears, Roebuck & Co., Gen-
eral Motors, Paramount, Standard Oil
of New Jersey, United States Steel and
Woolworth come next, representing
several fields of business.

Steel common ordinarily receives a
high rating in similar surveys, but
Paramount ordinarily is not ranked so
high. The two representatives of retail
distribution have long been investment
favorites. General Motors once was
held in high esteem, but in the last
year or two has dropped back in re-
flecting discouraging conditions in the
industry. Standard of New Jersey
seems to have been picked in spite of
continued unfavorable conditions in
the petroleum trade.

In all fifty-nine stocks were recom-
mended for a year’s holding by twenty-
five students of markets and business.
The list of candidates was divided into
twenty-two groups.

A few rails found their way into
the selections, representatives of this
classification being Atchison, Pennsyl-
vania, Union Pacific, New York Cen-
tral, Southern Pacific, Chesapeake &
Ohio and Baltimore & Ohio.

William Russell White.
[Copyrighted, 1930.]
——2++___

View Is Blackest Before Turn.

Draw on history for confirmation or
throw the bull philosophy of the sum-
mer- of 1929 in reverse and you will
recognize the wisdom of the observa-
tion that “it is the usual thing for the
outlook to appear more and more un-
promising in inverse proportion as the
depression nears its end.”

Reason out the logic of this conclu-
sion offered by the National 'City Bank
in its monthly bulletin to-day and the
conspicuous absence of any tangible
evidences of improvement will take on
a different meaning. For at the onset

 

 

GRAND RAPIDS NATIONAL BANK

Sa"

 

 

 

Established 1860—Incorporated 185 — Nine Community Branches

GRAND RAPIDS NATIONAL COMPANY

Investment Securities
Affiiiated with Grand Rapide National Bank

 

 

 

The Mesa ot a Bank

The ability of any banking institution
is measured by its good name, its financial
resources and its physical equipment.

Judged by these standards we are proud
of our bank. It has always been linked
with the progress of its Community and
its resources are more than adequate.

Q

GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel At Home”’
16 CONVENIENT OFFICES

 

 

 

 

ee oe ma sr eta ae mens omen saat

Ee ae ener ree a Ne RO a OTR ORE RTE RT DED OTTO

 

 

 

 

 

14

of depression only a few lines suffer
the ills of economic indulgence, but as
the diseased parts come in contact
with others the whole body economic
gradually is drawn in.

That is why the future usually looks
most hopeless at the stage of a de-
pression when actually it is on bottom.
The circle of disturbance grows con-
stantly wider right up to the moment
or indeed beyond the moment when
the basis for the cure thas been definite-
ly set.

The bank puts it this way: “The
processes 7f deflation operate in a
vicious circle, each unfavorable devel-
opment bringing in its train a series
of other unfavorab!e developments,
each of which in its turn constitutes
a potential source of further difficulty.
But obviously this sort of thing has to
come to an end some time, and, by the
very nature of the circumstances, the
turn comes at the time when to most
people everything looks the bilackest.
Just as the basis of every depression
is laid in the preceding period of pros-
perity, so the basis of every prosperity
is laid in the preceding period of de-
pression. It is at such times that we
correct the mistakes and remedy the
abuses of inflation.” :

It is interesting to recall in this con-
“nection that business in 1921 did not
for a considerable time recognize the
turn after it had come. Presumably
it will not this time. It seldom does
by the very nature of the disease. For
not even the economists, with all their
equipment for measuring minutely the
changes in business, knew that the
1929 prosperity had reached its climax
until months after the decline began.
It will be exactly as difficult to recog-
nize the bottom of this depression
when it comes or to say for a certainty
whether we are on bottom right now.

For in the beginning the “corrective

factors work beneath the surface and °

are often obscured by the more spec-
tacular happenings that usually mark
the culminating phase of either a bull
or a bear market.” That is why the
‘bank warns us that we must make al-
lowance for the human tendency “to
project the present situation forward in
a straight line.”
Paul Willard Garrett.

[Copyrighted, 1930.]

——_++ +> ___

Growing Use of Canned Foods.

The steadily increasing use of can-
ned foods is ascribed to greater public
confidence in the wholesomeness of
such products under the operation of
the Federal pure food laws according
to an oral statement Dec. 3 by Dr. P.
B. Dunbar, Assistant Chief of the Food
and Drug Administration.

Adulteration, misbranding and poor
preparation of canned goods were com-
mon practices previous to the passage
of pure food laws, according to Dr.
Dunbar.

Now, despite the growing competi-
tion of fresh fruits and vegetables, the
consumption of canned foods is in-
‘creasing, he said. Dr. Dunbar furnished
the following additional information:

Following the passage of the pure
food law the best element in the can-
ning industry at once gave the Federal
food officers hearty co-operation and
supported the movement for scientific

MICHIGAN TRADESMAN

research on the part of the Govern-
ment. Canned foods to-day are pro-
duced according to methods which
twenty-four years of laboratory re-
search and filed experience have deter-
mined as the safest and most whole-
some possible. No system, however, is
infalible and the final inspection must
be made by the consumer when the
cans are opened. Bad odor, gas for-
mation, and cloudiness of the liquid, or
swelling of the container are all dan-
ger signals.

Authorities are constantly on the
alert to prevent dishonest and ignorant
manufacturers who have entered the
field from cheating consumers and de-
stroying the good reputation which the
canning industry has earned.

The Federal pure food laws prohibt
the importation or the shipping from
one state to another of any food or
drug that is adulterated or misbranded.
Under this law food is adulterated if it
is entirely or partly decayed, if it con-
tains any ‘added harmful substance
which may be bad for the health, or if
any valuable part has been taken out,
or if any substance has been substi-
tuted for the food, or if anything has
been mixed with the food so as to
lower its quality or strength, or if it is
colored in a way to conceal any in-
feriority or damage. The law also
states that a food is misbranded if its
package or its label contains any state-
ment or picture that is false or mis-
leading in any particular. The law re-
quires that any packaged or canned
food must bear a clear and true state-
ment of its net contents.

Government research covers the
ground from the apparent defects in
the raw product to the microanalysis
of the finished product. One notable
instance is the invention of a machine
by which wormy blueberries are re-
moved before canning. The Depart-
ment developed a method for accurate-
ly determinng the percentage of de-
composed material in catsup and sim-
ilar products, which proved to be of
practical value to manufacturers.

The Government inspectors visit fac-
tories each year, follow the entire can-
ning process, and as they go along
point out changes in practice which
would improve the products. As an
illustration, the following is quoted
from an inspector’s report:

“An inspector employed by the firm
stops each truck bringing in the toma-
toes, takes three or four boxes at ran-
dom from different parts of the load,
and dumps the contents into trays for
a close examination of each tomato.
If the boxes contain any considerable
number of green or partially bad toma-
toes the truckman must sort the bad
ones from his load, otherwise it will
not be accepted. After this preliminary
inspection the tomatoes are dumped
onto a moving belt where two women
remove some of the blemished fruit.
The tomatoes continue their journey on
the traveling belt to a revolving wash-
er. Here they pass through 14 water
sprays under a pressure of 80 pounds.

“From the washer the tomatoes pass
on to a final sorting table where five
more women carefully remove any
unfit tomatoes that may. remain. As
this is the final separation of the good

from the bad, the inspector took three
bushel baskets of tomatoes that had
passed the sorters and examined them
carefully. The examination shows the
sorting at this point is very efficient.
The raw material going into the firm’s
catsup compares favorably with what
a housewife might use in her own
home.

“Next the tomatoes are scalded with
steam, pumped through clean glass-
lined pipes to the ‘cyclone’ machines,
similar to the household utensils known
as a ricer, except, of coursé, on a
much larger scale and driven by elec-
tricity. In passing through these the
tomatoes are first pushed through a
coarse mesh sieve and then through
a fine mesh sieve where the skins,
cores, and seeds are removed.

“The resulting thin pulp is pumped
to the ‘kitchen’ where it is cooked until
the desired thickness is obtained. Vine-
gar, spices, and other flavoring ma-
terials are next added. While the mix-
ture is being constantly stirred with
wooden paddles it is cooked and con-
centrated still more. The finished pulp
is run into porcelain lined tanks and
cooled, and then pumped through a
machine similar to the cyclone where
the pieces of whole spice are removed.
The catsup is heated to 200 degrees
Fahrenheit and bottled.

“Steam and hot water are used to
clean the entire system three times
daily, in the morning before canning
starts, before the operations are re-
sumed after the noon hour, and at the
close of the day’s operations. In addi-
tion to this, laboratory tests are made
upon samples of the catsup taken
every hour. This examination is made
according to he method developed in
the microanalytical laboratory of the
Food, Drug, and Insecticide Adminis-
tration.”

Public confidence, based on such se-
curity, assures the continued increase
in the use of canned goods, and as a
result, a larger market for the farm
products used in canning.

—_++>___
Was His House Behind Him?

Sometime ago I published something
about an exposure of a fraud which
Sears-Roebuck & Co. perpetrated in
one of its stores by advertising of
Palm Olive soap, and then giving cus-
tomers Palm soap instead. The mat-
ter was first exposed by the Michigan
Tradesman. Editor Stowe, of that
pzper, wasn’t content with exposing it
in his paper; he brought it to the at-
tention of the firm ‘by letter and re-
ceived in reply a letter reading as
follows:

The instance you have referred to in
your letter in regard to Palm Olive
soap has already been brought to our
attention and we can only say that it
is the rankest kind of an error on the
part of the store manager at Grand
Rapids.

The Sears-Roebuck people exhibit a
certain amount of frankness in owning
up, but their letter wasn’t wholly frank
at that, because nothing like this could
be an “error.” It must have been
deliberate—to advertise one thing and
fil! resultant orders with an imitation.

I still believe that frauds like this
happen through dishonest managers
rather than by the planning of the
heads of the firm, but I admit it does

December 10, 1930

seem nearly incredible that a manager
would have the nerve to pull something
as raw as this, if he didn’t feel that
his house was behind him.—Grocery

World.

——- +--+
Urges Vigilance on Food Billls.

In a special bulletin to grocery job-
hers, the National Wholesale Grocers’
Association urges its membership to
pay close attention to legislation con-
sidered at the present session of Con-
gress and the forty-four state legisla-
tures which will be in session next
year. Attempts to discover a legisla-
tive panacea for present economic con-
ditions are numerous, the _ bulletin
points out, and many such movements
are directed against the food trade.
Changes in the labeling requirements
of the Federal food and drugs act and
new measures intended to destroy val-
uable trade-markers and private labels
of food distributors are cited as ex-

amples of the legislative trends.
—_—_—> + ~~.
Cultivate self-reliance.

 

 

Phone 61366

‘JOHN P. LYNCH
SALES CO.

SPECIAL SALE EXPERTS
Expert Advertising

Expert Merchandising

209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

 

 

| Fenton

Davis
&

Boyle

Lavestment Bankers

wv

Detroit
Grand Rapids
Chicago

       
      
       
   

       
   
     
     
 

Why Buy Bonds?

Five hundred dollars, or
more, invested in bonds gives
you, for a definite number of
years, a return or 5% or 6%.
and the supported promise
of your money back.

To Serve You—

 

 

 

 

 

December 10, 1930

MICHIGAN TRADESMAN

15

 

MUTUAL FIRE INSURANCE

Voluntary Insurance Groups as Or-
ganized in Minnesota.

In Minnesota four general classes
of insurers are recognized, namely,
stock companies, mutuals, reciprocals
and Lloyds. Stock companies are those
corporations having articles which
provide for engaging in insurance ac-
tivities and which maintain a capital
created by the sale of shares of stock.

The mutuals are voluntary associa-
tions wherein each member is both an
insurer and an insured. Mutuals in-
clude fraternal beneficiary associations,
township mutuals, and co-operative or
assessment associations.

A reciprocal is an association of in-
dividuals, partnerships or corporations
which exchange contracts of insurance
with one another, providing indemnity
among themselves for any loss which
is authorized by law for the class.

Lloyds are defined by our statutes to
be those insurers where each individ-
ual becomes an underwriter, liable for
a proportionate part of the whole
amount insured by a policy.

Much misunderstanding exists con-
cerning Lloyds and reciprocals and
this extends even to those individuals
who are fairly conversant with stock
and mutual companies. A brief expla-
nation of the general plan is, perhaps,
worth while. This description will ap-
ply to such as may be organized under
our laws.

In a Lloyds organization any num-
ber of individuals, usually a small
group, known as members or sub-
scribers, enter into an agreement to
associate themselves for the purpose
of engaging in business as insurers.

The agreement to which they sub-
scribe is somewhat analogous to the
articles of incorporation of a stock
company. Each subscriber specifies in
this agreement the amount to which he
subscribes, which is usually the same
for each member. A part of this
amount, usually one-half, is set aside
as a deposit fund and may not be
used for operating expenses.

This sum is paid in cash or in ap-
proved securities immediately upon
making the subscription. If he be one
of the original subscribers it is paid
when the organization is formed, The
remaining part of the subscription, for
which the subscriber’s note is usually
given, is set apart as a guaranty sub-
scription fund to meet future contin-
gencies.

Frequently the articles of agreement
provide for an advisory committee,
empowered to act as trustee to hold
the legal title and entrusted with the
Care, management and control of all
monies and other assets of the organ-
ization. This committee selects one or
more individuals, or a corporation, to
act as agent or, as is usually designat-
ed, attorney in fact for all subscribers.

Each subscriber executes an instru-
ment known as a power of attorney ap-
pointing this agent as his attorney in
fact.

All the business affairs of the organ-
ization in its relations with the insur-
ing public are conducted by the attor-
ney in fact. He issues the policies, col-
lects the premiums, secures new busi-

 

ness and, in fact, performs all the
functions usually performed by officers
of a stock or mutual company.

The funds and accounts of each
member are kept separate, as there are
no joint funds. Each member specifies
in his subscription agreement his maxi-
mum liability on any policy, which is
usually the same for every member.
Policies are issued in the names of all
members but usually recite that they
are so issued by each subscriber nam-
ed therein as a separate underwriter.

These organizations are voluntary
and unincorporated. The members need
not be policyholders, in which respect
they differ materially from those of
reciprocals. In Minnesota a Lloyds
may be organized to write any class
of insurance business excepting life.
To receive a license here it must have
aggregate assets of at least $500,000.

A Lloyd under our law, as has been
described, differs very materially from
Lioyds of London. Here all members
join in every policy issued, while in
Lloyds of London the subscribers on
one risk may be an entirely different
group than those on any other. Also,
in Lloyds of London, each individual
subscribes whatever part of any risk
he wishes to assume.

A reciprocal is also a voluntary and
unincorporated association. It may be
comprised of individuals, partnerships
or corporations. .The members are
known as subscribers but they are not
subscribers in the same sense as are
those of a Lloyds. In a reciprocal
each member must be a policyholder
and, therefore, each is both an insurer
and an insured. It must maintain a
guaranty fund of at least $25,000 in
convertible securities, but this fund is
not ordinarily provided or maintained
from contributions thereto by the
members,

Each member upon associating him-
self with the group executes a power
of attorney appointing an attorney in
fact, who carries on all the business
activities of the organizations much the
same as do the corresponding attor-
neys in fact of a Lloyds.

In lieu of contributing considerable
amounts for the carrying on of the
business, as is done in a Lloyds, each
member of a reciprocal usually deposits
with the attorney in fact an amount
corresponding nearly to an ordinary
premium. From the aggregate deposits
are paid the operating expenses, includ-
ing the compensation of the attorney
im fact.

In the power of attorney which each
member executes is specified the ex-
tent of his liability, which is several
but not joint; that is, each member is
liable for his proportionate share of
every policy issued and for his propor-
tion of the aggregate liability. It will
thus be discerned that reciprocals more
closely resemble mutuals while Lloyds
are more nearly analogous to stock
companies.

We have in Minnesota at present an
instance of a reciprocal against whose
members an attempt is being made to
enforce the subscribers’ or policyhold-
ers’ liability. The ficense of this or-
ganization was revoked by the Depart-
ment late in 1928 because of its fail-
ure to maintain the guaranty fund re-

quired by statute. Soon thereafter a
receiver was appointed by the District
Court of Hennepin county. Subse-
quently, several creditors filed a peti-
tion against it in involuntary bank-
ruptcy.

The Federal Bankruptcy Act ex-
pressly exempts an insurance corpora-
tion from those which may be adjudged
an involuntary bankrupt, but applies
to unincorporated companies. This
reciprocal, the alleged bankrupt, con-
tended before the United Sattes Court
that the Federal Bankruptcy Court had
no jurisdiction over it in involuntary
proceedings. a

Judge Sanborn, whose order was
filed Dec. 4, 1929, held that a reciprocal
“is something more than a partnership
and something less than an insurance

Michigan.

444 Pine Street

 

Have You Received Full Value For Your
Money?

In years past we have all paid considerable money for fire insurance;
have we not? Some of us, however, have gotten out of it much cheaper

than the rest because we have had our insurance placed with THE
FINNISH MUTUAL FIRE INSURANCE COMPANY of Calumet,

This old and strong company shares its profits with the policy-holders
by paying dividends of 40 per cent every 3 years. You can get in on
this too, if you want to. Rates are no higher than anywhere else, and
no extra charges. It will pay you handsomely to look into this.

THE FINNISH MUTUAL FIRE INSURANCE COMPANY
CALUMET, MICHIGAN

corporation and falls within the classi-
fication of unincorporated companies
and is, therefore, subject to adjudica-
tion in bankruptcy.”

So far as I have been able to learn,
this is the first instance in the history
of insurance in the United States where
such an organization has been adjudg-
ed an involuntary bankrupt.- Proceed-
ings are now being instituted to levy
and collect an assessment upon the
policyholders. C. P. Diepenbrock,

Deputy Insurance Commissioner of
Minnesota.

——_—_ > +. ___

The problems of to-day cannot be
solved by the ignorance of yesterday.
—_-_» +>
The man who is upset by criticism

lacks the stuff leaders are made of.

Phone 358

 

 

 

Affiliated with

320 Houseman Bldg.

The Michigan
Retail Dry Goods Association

Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%

 

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

Grand Rapids, Mich.

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

me Na cots 30% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

ed

 

 

16.

MEN OF MARK.

 

T. William Hefferan, Vice-President
Old Kent Bank.

There is a wide difference in bank-
ers, and consequently in banks. This
difference has a marked effect, not
only on the dividend end of the bank-
ing institution but also on the inter-
ests of its customers. Much depends
upon whether the banker is a born
and bred banking man—or, if not born
to be a banker, at least properly edu-
cated for such a career—or whether
he is what may be termed a banker
by accident. However, of greatest
value to the institution which he rep-
resents and whose destinies he directs,
and at the same time of greatest value
to the financial interests of his com-
munity, is the man who not only has
a talent for the banking business but
also has a business experience outside
of the perfunctory task of loaning
money. Such a man is the very high-
est type of banker, higher even than
the banker to whom such a career is
a birthright or the result of long ex-
perience behind the financier’s desk.

The banker who has had some ex-
perience other than that of pure finance
is broader gauged and comprehends
the complex conditions of commerce
to a much greater degree than the man
to whom the bank has been a lone
interest, who has no experience outside
of that which comes to him in the
bank and who has enjoyed no business
contact with the outside world except
that which comes to him in the stock-
holders’ room. Such a banker, one
who has gained a valuable experience
in some other line besides the banking
business, is the man of greatest value
to the community and who brings the
largest ultimate profit to his stock-
holders. This is a simple rule which
may be said to apply to all conditions
of life. Contact with man is essential
to every man and is the most broad-
ening influence that any man can en-
counter,

An essayist has said that the prop-
er study of mankind is man. He
might also have said that the greatest
teacher of mankind is man. No book
has ever been written, no picture ever
painted, no lecture ever delivered
which told its story and conveyed its
lesson so well as actual experience.
A banker cannot tell the thoughts, the
feelings or conditions of the business
public, appreciate either handicaps or
disadvantages under which business
men labor, unless he has to some de-
gree experienced the life of the busi-
ness man himself.

The banking business is based on
legitimate speculation. The bank it-
self is a speculator but surrounds it-
self with certain immunities and safe-
guards which render it one of the
safest investments in existence. Surely
nothing contributes so much to the
safety of a banking institution as a
proper knowledge on the part of its
administrative force of the people with
whom it has to deal, upon whom it is
dependent for its business and who are
dependent upon the bank for the vehi-
cle of their success.

The banker has to deal with one of
the greatest forces in the world. Money

MICHIGAN TRADESMAN

and language represents two of the
greatest elements in civilization. Lan-
guage is the great civilizing force. Let
the newly born child of highly civilized
parents be cut off from communication
with men and he will grow up the
veriest savage, his only redeeming
features developed by natural instinct.
On the other hand, let a race of savages
fall into easy oral communication with
a highly civilized people and their
progress toward better things is rapid.
But if language is the advane agent of
civilization, money is its handmaid.
Give people the medium by which to
sell their wares and their labor, with
which to buy the comforts of life ac-
cording to their ability and opportun-

 

sary experience which goes to make a
banker, for banking has been his oc-
cupation since youth. His business
experience outside of the bank has been
the thing to add the finishing touch to
his all around ability as a banking
man.

The banking business, because of the
service it can be to the community,
the opportunity it affords for advance-
ment in the world of business, and the
alluring profits its holds out to those
who possess expert knowledge of the
business has always taken high rank
in every city of importance. No branch
of business requires keener intellects,
better understanding of men and their
methods, greater executive capacity,

T. William Hefferan,

ity, and one creates industry and the
other the beginnings of civilization.
Looking at the matter from an ethi-
ca! standpoint, it will be seen that the
filthy lucre is not such an unclean arti-
cle after all and that the profession of
the banker is a high one. However,
it is much more so when the banker
is a man in sympathy with his cus-
tomers and possessed of a business ex-
perience which enables him to deal
with them intelligently, with fairness
and helpfulness to them and with
justice and at the same time with ad-
vantage to himself. One can search
in vain for a better type of the banker
with business experience than the sub-
ject of this sketch. Mr. Hefferan com-
bines all the three essentials which
have been mentioned in this article.
It is certain that he has had the neces-

combined with daring and caution, than
the banking industry. Grand Rapids
has developed many strong men in
banking lines, but no devotee of the
business commands greater respect be-
cause of his prudence, dependability
and integrity than the subject of this
sketch, who this year celebrates the
thirtieth anniversary of his career as
a banker.

Thomas William Hefferan was born
in Eastmanville, July 22, 1876. His
father, Thomas Hefferan, was then
operating a sawmill at Eastmanville,
subsequently moving to Grand Rapids,
in October, 1889, and becoming Presi-
dent of the Peoples Savings Bank,
which office he held until his death in
1915. Mr. Hefferan’s ancestors came
to this country from Tipperary county,
Ireland. His mother’s maiden name

December 10, 1930

was Amelia Kent. She was born and
raised in. Vermont, her ancestors hav-
ing come to this country from Eng-
land.

Mr. Hefferan attended the public
school at Eastmanville, graduating
from the Grand Rapids high school in
1895. In the fall of 1896 he entered
Yale college, graduating from the
academic course in 1900. He returned
home July 3 and two days later entered
the employ of the Peoples Savings
Bank as messenger. He remained
with that institution twenty-one years,
occupying every position in the bank
except that of President. In 1921 he
was tendered the position of Vice-
president and director of the Kent
State Bank and continues in the same
position with the Old Kent Bank.

Mr. Hefferan was married Oct. 18,
1904, to Miss Blanche Fuller, daughter
of the late Dr. William Fuller. They
kave had six children, four girls and
two boys. One daughter died in in-
fancy. The oldest daughter, Mary,
graduated from the University of Wis-
consin in 1929; the elder son, Thomas
William Jr., is a Senior at Yale; the
younger son, Robert, is a Junior at the
University of Michigan, Emeline is a
Junior at Central High School and
Patricia attends Fountain street school.
The family live in their own home at
648 Fountain street in the winter and
in their home at Eastmanville sum-
mers. There on the bank of Grand
River, where his father operated his
lumber mills fifty years ago, Mr. Hef-
feran has one of the most beautiful
homes in Ottawa county, with land
enough to operate a small farm.

In addition to his active banking
affiliations Mr. Hefferan has been a
Director of the Michigan Trust Com-
pany for twelve years; Trustee and
Treasurer of Blodgett Memorial Hos-
pital for thirteen years; Director of the
Anti-Tuberculosis Society; Member of
the Welfare Union Council; Trustee of
Grand Rapids Foundation; Trustee of
Union Memorial Foundation; Trustee
of Foster Welfare Foundation. Elected
first Treasurer of Grand Rapids Chap-
ter of the American Red Cross and
serving throughout the kaiser’s war
he has been first and foremost in every
philanthropic and humanitarian move-
ment for many years. A member of
Park Congregational Church, he served
as a Trustee and its Treasurer for sev-
eral years.

Mr. Hefferan is a consistent patron
of most of the manly sports, including
golf, boating, sailing, horse back rid-
ng, skating and college rowing. He is
a member of the Masonic order up to
the 32nd degree and the Shrine; the
University, Kent Country and Penin-
sular clubs. His college fraternity is
Zeta Psi, at Yale.

Mr. Hefferan is highly regarded in
every circle in whch he moves—relig-
ious, social, fraternal and financial.
His word is as good as his bond—and
both are above par. His judgment is
sought and frequently given to those
who are worthy of his confidence.

In his early days in the lumbering
business, sometimes in periods of finan-
cial stress, Thomas Hefferan learned
certain elements of the banking busi-
ness from outside the counter and fre-

December 10, 1930

MICHIGAN TRADESMAN

17

 

quently said that he might not so read-
ily have gained success had it not
been for the confidence, sympathetic
consideration and encouragement of
his banker, Mr. James M. Barnett,
then President of the Old National
Bank. These precepts and an under-
standing of the importance of the prob-
lems of the small customer entered into
Mr. Hefferan’s practice as President of
the Peoples Savings Bank, and to some
degree were handed down to the son
who worked with him there for fifteen
years. Therefore our subject, as Vice-
President of the Old Kent Bank, never
attempts to “ride” his customer, as is
frequently the case with the banker
who has learned—or thinks he has—
the rudiments of the banking business
in the small town and then comes to
the city wthout discardng the arbitrary
methods and narrow vision which too
frequently make the small town banker
so obnoxious to men of broad ideas and
large vision. He accomplished his
purpose quietly and effectively, without
ostentation, boastfulness or self asser-
tion. In other words, he is a diplomat
as well as a banker and makes stead-
fast friends of the customers of the
bank, instead of brutally driving them
to other banks for the courteous service
they are entitled to receive at the hands
of their banker.

—_»>+>—___
Pioneer Days Not All Hardship.
Grandville, Dec. 9— There were

famous cooks among the pines and
these women prided themselves on
their accomplishments in that line
learned in New York and New Eng-
land kitchens. ‘There were some
women from the good old State of
Penn who understood cookery to per-
fection.

How the pioneer ‘boys reveled in the
sweets and famous venison dishes. of
mother who handled the kitchen reins.
We boys were never scantily fed be
sure of that. Ah! mother’s dried apple
pies, we can taste them yet. Even
young ‘boys learned to drink coffee, a
habit that was afterward broken off
with difficulty.

How we suffered from those buck-
wheat pancakes and maple syrup!
Nothing in the whole line of pioneer-
ing was really a hardship; it was most-
ly fun and good times generally.

Dried apple pies predominated at
every settler’s board in the way of
dessert, and the children liked them.
They were absolutely good although
later times brought the green apple
and mince. ‘Boys liked these dried
apples and one lad I call to mind
helped himself to a plentiful supply
from a bag standing in the barn, the
result being a severe case of colic
which had to be attended too quickly.
No time to go thirty-five miles after
a doctor. A thorough lobelia emetic
relieved the lad’s bursting stomach, the
lesson lasting him ever after.

Dried apples were good when right-
ly used. They were the staff of life
in one sense, supplying the principal
substance for all our pies. The dried
apple is not understood to-day as it
was of yore. So many other things
have taken its place we do not won-
der, ‘but I would give more for a slab
of mother’s good old dried apple pie
to-day than all the confections ever
put together.

Later on, of course, there came the
wild ‘berries from which pies were
made, which helped out the menu.
Brown sugar for sweets, aside from
the product of the maple tree, was the
standby with the pioneer mother.
Muscovada sugar, as it was called, was
well liked by the children.

As for hardships the early settlers
had not so much of that as is imagined.

It was really no hardship to do the.

daily stunts required in the pine woods.
It certainly was no hardship to haul
your best girl up a dong hill on a hand-
sled and then seat her in front and
flop ‘behind and steer the little sled
down the slope to the bank of the
river. Said girl was as enthusiastic as
yourself and enjoyed very much the
sport of riding down hill.

Our religious natures were fairly
well supplied and we dare say that
religious attendance was even better
then than the same is at the present
time. There were circuit riders from
far and near and the gospel they
preached was equal in quality to many
a city sermon of to-day.

Church attendance was far more
carefully considered than now. Those
old time circuit riders did a good stunt
for spiritual man and their memories
will be honored for ages. ‘While
church spires pierce the heavens on
every hand in ‘these modern days the
pews of many of these religious taber-
nacles are not filled as they should tbe
with enquiring sinners.

The big pine forests shielded the
settlers from the winter winds, making
that season of less torture than it is
to-day when the blizzards have full
sway across country and lake.

The river offered one ‘fine swimming
pool during the summer, and it was
far better patronized than are most
fashionable bathing ‘beaches of to-day.
No, the early settler was not over-
come ‘by hardships which have been
over stated by present day chroniclers,
whether for a purpose or from ignor-
ance I am not prepared to say.

Now and then an attic chamber, the
usual slumber room for the kiddies,
was not the warmest spot, and fre-
quently when arising in the morning
the youngsters had to shake the snow
off the ‘bedspread if not from the
pillow. Laughter and cheers greeted
these incidents, however, and young
America went on living as before.

Good old days gone never to return.

The hardships of pioneering were
never so severe as has been painted,
yet, of course, there were at times real
hardships, as is always the case in
every new country and in dater times
as well.

‘Sleighing was improved ‘by cutter
riding down the dim aisles of the great
pine woods. It was a pleasure to dash
down the road to the music of bells,
Hog girl companion enjoying it to the
ull.

In the fall nutting parties sallied
forth to gather the nuts as they fell
from the trees along the river flat and
at times into the river itself. Some-
times bushels of butternuts were gath-
ered and taken home and placed on a
shed roof to season for winter. Butter-
nuts were the usual spoil. There was
an abundance of beechnuts, but these
were not considered as equal to the
larger butternuts.

All things considered the early set-
tlers had their days of good cheer and
happiness with the best people of to-
day. Out in the fields with God was
one of their favorite enthusiasms. If
people to-day would take pattern from
the early settlers and seek God in the
fields and woods and less in ancient
creeds written in a ‘book they would
enjoy their religious life far better.

Old Timer.
—_> > ____
May As Well Ignore Malt Tax Law.

Saginaw, Dec. 3—Complaints reach
this office with regularity to the effect
that the malt tax law is very unsatis-
factory ‘because there are so many vio-
lations. We hear rumors of many vio-
lations, but we do not hear of many
convictions. The enforcement of this

law was placed in the hands of the’

Secretary of State. We have written
to the Secretary requesting a record of
the number of convictions since this
law became effective.

‘These nuisance taxes never have
been popular and never will be. An
unpopular law is always difficult to

enforce and its administration is usu-
ally very expensive.

If this law is not being enforced,
then it should be repealed. We would
like to hear from all of you on the
subject. If any action is to be taken,
the time to start is now.

P. T. ‘Green,

‘Sec’y Michigan ‘Wholesale Grocers’
Association,

Letter to Secretary of State:

Saginaw, Nov. 28—Would it be pos-
sible for us to secure a record covering
the number of convictions for viola-
tion of the privilege tax on malt syrup
and malt extract covered in the bill
that was passed during the 1929 ses-
sion?

In this connection we are in no way

interested in securing the names of any
violators, but simply the total number

AG
La

DEMANDS

   
  
  
 
 
  
  

‘DELICATESSEN
PAPER

* you should use the snowy clean ©

of cenvictions since the act became
effective.

If this information is available, and
you can supply us with it, it will be
very highly appreciated.

P. T. Green, Sec’y.

 

Secretary’s reply:

Lansing, Dec. 3—Replying to your
letter of Nov. 28 I regret to advise that
this office is unable to ‘furnish you the
information requested, inasmuch as no
record thas ‘been kept of the convictions
resulting from violation of the malt
tax law. John S. Haggerty,

Secretary of State.
—__t+ 2s

A city official of Dayton, Ohio, says
Kroger had 153 stores at one time, but
now the number ‘has ‘been reduced to
eighty-eight.

   
   
 
   

'[yelicatessen Wax Paper” -- the

name, itself, speaks of cleanli-
ness, health and goodness in the
' foods you sell !

To carry out this appetizing appeal |

white sheet, KVP Delicatessen Paper.
An all-around useful paper -- proof
against air and moisture, odorless and
grease-resistant.

Comes in handy rolls, wall cartons ©
or boxes as preferred. Write your —
paper merchant today and receive a |
liberal supply of samples.

KALAMAZOO
VEGETABLE PARCHMENT CO.
KALAMAZOO -- MICHIGAN

MANUFACTURING WORLD-FAMOUS FOOD-PROTECTION PAPERS

 

 

 

We Want
To Help You

That is the reason our salesmen
and trucks call so often—so that
you can always have a well-
stocked assortment of oven-
fresh “UneedaBakers” products.

The completé line of fresh
“Uneeda Bakers” products
quickly turned, will give you a
better profit and your cus-
tomers a better product.

NATIONAL
BISCUIT COMPANY

 

A

 

ties never before offered.

 

At last an entire building devoted to the sale of Furniture,
made exclusively by Grand Rapids Manufacturers. Opportuni-
WHOLESALE and RETAIL.

The Furniture Galleries of Grand Rapids, Inc.
25-27 Commerce Ave., S. W., Grand Rapids, Michigan.

 

 

 

 

 

 

18

ae aa ee

MICHIGAN TRADESMAN

December 10, 1930

 

DRY GOODS

Michigan Retail Dry Goods Association.
President—J. B. Mills, Detroit.
First Vice-President—Geo. E. Martin,
Benton Harbor.
Second Vice-President—J. T. Milliken,
Traverse City.
Secretary-Treasurer—Thomas Pitketh-

ly, Flint.
Manager—Jason E. Hammond, Lansing.

 

Stocking Colors Are Darker.

Whether the stocking hung by the
chimney or the gayly wrapped pack-
age containing a pair of silk stockings
is the surer emblem that Christmas
has arrived is a moot point from the
feminine angle. Certainly it would be
a blank Christmas to a young lady who
failed to receive at least one pair of
stockings!

Hence these few words on what’s
news in the stocking world—and pass
them quickly on to those most con-
cerned. For even worse than no
stocking gift is a gift of the wrong
stockings.

Let us say first—and firmly—that
Astrakhan beige goes perfectly with
either black or brown outfits, not to
mention many other gayer shades that
are doing their bit toward a festive
search.

This same shade is also a happy
choice for black or very dark colored
evening gowns and is equally at home
in plain, clocked or mesh stockings.
Mesh, by the way, is correct for either
afternoon or evening and offers a
large variation as to sizes of meshing.
Plain stockings in this Patou color
must ‘be very sheer, really to beguile
the ‘wearer.

Evening gowns in the fashionable
lighter colors require stockings that
approximate, as closely as is possible
for a mere mortal dyer, the natural
skin tone. And, of course, they are
positively gossamer in construction.

The accuracy of feminine arithmetic
has long been the marvel of the slower
masculine mind and in the matter of
stockings its calculations are particu-
larly Ejinsteinian. For it has been
proved beyond a shadow of a doubt
that two pairs of stockings in the same
color are easily the equal—in wear—of
three pairs all in different colors. And
against three pairs of like nature, five
unrelated pairs would be completely
routed,

Handkerchiefs, like stockings, fall
into the class of gifts that are always
welcome. Here there is a _ wider
choice, and a number of new ideas to
play with.

The evening handkerchiefs carried
in New York are seldom under eigh-
teen inches in size or over twenty-five.
But word reaches us of a Paris craze
for perfectly enormous handkerchiefs,
usually in ‘bright-colored chiffon,
which the wearer tucks nonchalantly
in the crook of her elbow when danc-
ing. The ends are left to flutter as
they will. ‘Chiffon is the ‘big favorite,
while triple voile and chiffon and ninon
have their followers. Most evening
handkerchiefs have a bit of lace trim—
either a border or a corner, or some-
times a center incrustation, and for the
elaborate taste there is the all-lace
handkerchief. But handkerchiefs with
no lace whatever can be most effective
when they are chosen to provide a
definite color note. A perfectly plain
monotone or a delicate print may be

just right—it all depends upon the
costume it accompanies.

New prints with small patterns are
appearing in daytime handkerchiefs
and the background stands out. We
have ‘black ‘backgrounds for black cos-
tumes, likewise dark green, red and
brown, and pastels to wear with light-
er colored dresses. If you don’t like
prints, all the season’s smart new
colors can ‘be found in monotone linen
squares. They’re smartest matched to
another accent color rather than to the
color of the costume.—N. Y. Times.

—_—_-+ «+ ___-
Evening Bag a Welcome Gift.

The dire results of being without an
evening handbag are too painful to re-
port. The young lady—or older one,
for that matter—who greets her escort
with a handful of gadgets, compact;
lipstick, comb, handkerchief for him
to carry about cannot hope for popu-
larity. No well-ordered wardrobe
should be without an evening bag—and
with ‘Christmas coming arrangement
can probably be made to achieve one
as a giit.

For general wear, there are several
varieties that lend themselves to any
evening ensemble with success. First
among these are the pearl-beaded bags,
which, with slight changes in size and
shape, continue from season to season
something of a classic among evening
accessories. Among these are two
kinds, the all-pearl bag and the pearl
and embroidery kind. This Christmas
finds the all-pearl bag slightly in the
fashion lead.

Second among the practical evening
bags for general wear are those of
antique Indian or Persian brocade, or
of modern metal brocades that simu-
late in soft colorings and designs the
really old ones. This type can be car-
ried with every ensemble. Modern re-
productions of antique brocades are
frequently used in shoe and evening
bag ensembles, a grand combination,
as they can appear with costumes of
every color.

A third solution to the problem of
the general ‘wear evening handbag lies
in the all-over strasse or bugle bag, in
silver, gold or a solid color that adds a
sparkling high light to one’s costume.

Of the three types described above,
the pearl bead bags and those strasse
or paillettes or other spangles run to
smallish sizes. The brocades are more
variously proportioned, some small and
some quite large, so that if you are
contemplating one for a gift, to some
one who wishes to carry her own cig-
arette case, wisdom recommends the
purchase of one of the larger brocade
bags.

Among the mighty array of other
evening bags—of velvet, of satin, of
crepe and other materials—there is a
tendency to glorify frames. Heavy
gold frames, curved and square, are
set with large pearls, with coral, with
turquoise, with crystal baguettes and
colored stones that simulate precious
ones. Handsome lift locks and clasps
of semi-precious or precious stones,
real and imitation, add elegance to
otherwise simple handbags. Occasion-
ally street bags of couturier design are
copied in evening materials with smart
effect.

Urge Return of Boy’s Two-Piece Suit.

The return of a boy’s_ knicker suit,
comprising only coats and knickers,
instead of the present four-piece out-
fit, is being urged by some factors in
the boy’s wear trade. Both manufac-
turers and buyers are divided on the
question, some feeling that the suit
would help the industry considerably
and others opposing its return. A
group of boys’ apparel buyers have
held several informal meetings, and
sent out questionnaires to the trade
inviting opinions on the subject. It
suggested that a much better coat and
knickers could be offered to retail at
$10 than the present four-piece suit at
the same price and that such a suit
would be attractive to consumers.

——-
Tie Manufacturers Optimistic.

Neckwear manufacturers attending .

the semi-annual convention of the As-
sociated Men’s Neckwear Industries
expressed themselves as well satisfied
with general conditions in the industry.
At the present time they are engaged
in filling last-minute rush orders for
holiday goods. The opinion was ex-
pressed that many retailers would find
themselves short of certain desirable
styles if Christmas demand approxi-
mates normal. The industry would
like to see the maintenance of estab-
lished price levels, and a general trad-
ing-up policy is being discussed in
which better qualities for the usual
prices would be given to the consumer.
—_>-2
Toy Reordering Starts Well.

Consumer toy buying began brisk-
ly and is producing a_ considerable
volume of re-orders and improved de-
mand for bettetr grade toys, according
to Fletcher D. Dodge, secretary of the
Toy Manufacturers of the United
States of America, Production of play-
things this year, he estimated, will be
about on the 1928 level, following a
4 per cent. gain in that year and also
in 1929. Mr. Dodge added that retail
stocks of toys are so low that unless
consumers buy early they will find
a shortage and that the trade will be
benefitted in 1931 by only a small car-
ryover of merchandise by retailers into
next year.

———_—_2~->____

Pajamas Lead in Resort Wear.

Orders for resort sports wear thus
far leave no doubt as to the strong
popularity of the pajama ensemble for
beach. Developed in a wide variety
of fabrics, these ensembles are expect-
ed to repeat their favor of Southern
wear in the Spring business to be
booked later on. Beach robes are also
in good demand, particularly blanket
robes having blocked patterns. Stores
have placed a fair volume of orders for
bathing suits for Southern wear, with
stress placed on the one-piece type
without skirt and also the two-piece
style of French jersey. While lines
are not complete as yet, jersey blouses
are expected to prove notably popular.

—_>2.___

More Price Guarantees To Be Made.

Indications are that in many lines
guarantees against price declines will
be made during the early months of
next year, The action, it is added,
will be taken to build up a greater
degree of confidence among buyers as

to price stability and thus encourage
a larger degree of advance orders than
could be anticipated if this assurance
were lacking. The view is taken that
the question of price stability will be
a major one for at least the first half
of the coming year. The rayon indus-
try recently put into effect a sixty-day
price guarantee which is reported to
have achieved some beneficial effect,
—_>~+ + ____

Sale of Electrical Goods Drops.

Manufacturers of electrical house-
hold appliances have experienced two
disappointing months from a volume
standpoint and will close the fall and
holiday seasons with a sales total con-
siderably under 1929 levels, a leading
manufacturer said. Orders for per-
colators, electric irons, toasters and
similar merchandise fell below early
estimates, he pointed out, due to the
small order policies adopted by retail-
ers and to their delays in purchasing.
At present, he added, a fair business
is being done on last-minute orders
for items in the retail ranges of from
$1 to $5.

—_2+-____
New Underwear Price Plan.

With the leading heavyweight rib-
bed underwear producers indicating
that they will not open 1931 fall lines
until the middle or the end of Feb-
ruary, a change from the usual three-
period price plan is anticipated by the
trade. A definite desire to get away
from this basis has been expressed by
some factors in the market, but it is
not expected that any new program
will be adopted until the views of job-
bers have been obtained. Some dis-
cussion has been going on as to what
months should be named for the lower
and higher price levels, in the event
that a two-period plan is adopted.

——»++ +
Offer All-China Drip Coffee Pot.
Introduction of a new model drip
coffee pot, said to be the first electric-
ally operated type in which the coffee
is protétted against contact with metal,
has been successful in the local market.
The new model is of all-china construc-
tion with the exception of a detachable
metal base in which the heating unit
is housed. The article was placed on
the market in a limited way to retail at
$9.95 two weeks ago, but will be pro-
duced in volume quantities early next
year. The call for electric percolators
and drip coffee pots has been limited
this year, with the cheaper grades in
best demand.

a
See Large Demand For Sheets.
The approaching holiday season
will see the largest ‘business in sheets
and pillow cases ever done by retail-
ers. Present low prices, combined
with the styling in colored hem and
solid colored goods and the novelty
packages introduced, should attract
buyers in large numbers, it was said.
It is also asserted that the success of
department stores in disposing of
sheets at special sales during the year
will bring the year’s total of retail
sales far ahead of dast year in unit
volume, although the low prices make
it possible that they will be slightly
behind in dollar value.

—_—_~2+>____
A man is no bigger than he thinks
he is,

 

~

Gita a.

* ~

<

~~
sf
us q

| weet

aS tee

+

&

ye -ncemcaaitinaniaa sae ac aa roy

’

°

1

°

December 10, 1930

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-

portation Bldg., Detroit.

 

Spring Style To Crystallize at Detroit
Show.

Because of the magnificent facilities
of Detroit’s greatest auditorium, “The
1931 Pageant of Footwear Styles” will
be one of the most gorgeous revues
ever attempted by the N.S. R. A. The
auditorium in itself is a complete
theater, with a tremendous stage and
adequate equipment to produce a su-
perior spectacle of unusual beauty. The
5,000 seating capacity of the theater
provides sufficient seats to permit each
shoe merchant an opportunity to wit-
ness each of the three style perform-
ances.

The runway will be designed in a
manner that will give the merchant a
close-up shoe view of the pattern as
well as the fit. The Detroit show will
unquestionably crystallize the opinion

of the industry at large regarding
spring styles.
Ed. Beck, style show impresario,

has gathered a splendid aggregation of
charming girls who will captivate the
visiting merchants with their youthful
beauty and loveliness. One of the
most interesting groups among the
girls are four sisters, whose charm
and talent will bring admiration from
the audience. Beck, well known for
his ability to train the manikins in dis-
playing with grace and poise the new
notes in footwear styles, is preparing
to show at least 100 girls on the run-
way. Children’s shoes will ‘be featured
extensively in the style revue.

Spring will be the theme-song of the
footwear pageant. Each manikin will
appear on the runway garbed in the
dictates of the spring modes from the
smartest fashion centers. There will
be two revues of footwear at each per-
formance,

The introduction of new types of
footwear will prove an_ interesting
feature of the style show. The new
hostess shoes, the enhancement of last
year’s pajama shoe vogue, semi-formal
and wrap footwear, with increased de-
velopment in sports types, all empha-
size the importance of attending the
1931 Pageant of Footwear Styles.

For the first time in the history of
the N. S. R. A. the public will be-ad-
mitted to witness the style show. The
Detroit committee, in adopting this
plan, believed that in so doing they
would stimulate a shoe style conscious-
ness in the woman of Detroit that
would reflect itself into the retail shoe
stores.

Great interest on the part of the
public has been manifested in the show,
although it is still weeks distant. All
of the important retail shoe stores will
co-operate in creating an attendance at
the style show.

Every merchant contemplating com-
ing to the convention can be confident
of securing a room in one of the lead-
ing hotels. Over 12,000 sleeping rooms
are available in the down-town section
of the city, with an additional 13,000
rooms near the area of activity.

Few cities offer the excellent hotel
facilities enjoyed by the city of De-

MICHIGAN TRADESMAN

troit. There will ‘be no increase in ho-
tel rates during the convention. To
avoid confusion, it is suggested that
reservations ‘be made in advance by
writing to the National Shoe Retailers
Association, Convention Headquarters,
Book-Cadillac Hotel, Detroit, Mich.
—_++ + —___

Shoe Travelers To Meet in Detroit.

Formal notification of the annual
convention of the National Shoe Trav-
elers’ Association has been sent to
member associations by Thomas A.
Delaney, National secretary. The war-
rant for the meeting recites that the
business meetings of the convention
will be held in the Book-Cadillac Ho-
tel, Detroit, January 2 and 3; that the
order of business shall include reading
and acting on reports of officers, act-
ing on unfinished business, acting on
new business, election of officers and
the choosing of the time and place for
the next annual convention.

Under the rules adopted for the con-
duct of the convention all resolutions
which it is planned to present must be
in the hands of the National secretary
prior to the calling of the first meet-
ing. Affiliated associations are entitled
to one delegate for every ten members
or major portion thereof. All officers
of these associations are urged by Sec-
retary Delaney to check up on the
membership of their association and
see to it that the per capita tax is
mailed to the National office, Statler
building, Boston, prior to the closing
of the books.

In discussing the convention, Secre-
tary Delaney again points to the fact
that the usual convention rate of round
trip for one and one-half fares will be
in order provided a proper certificate is
obtained when the ticket to Detroit is
purchased and provided, further, that
the certificate is validated at Detroit.
These certificates can be used in con-
nection with the half fare return ticket
privilege until January 12 and arrange-
ments have also been made whereby
delegates from the East, in returning,
can go back through Canada if they
so wish. There will be no extra ex-
pense involved in getting these certifi-
cates validated.

A feature of the convention will be
the presentation of the report showing
progress made by the Group Life In-
surance Department. To date (De-
cember 1) more than $86,000 has been
paid out on death and disability claims.

The convention will open with a
meeting of the Board of Governors
which will be held at 2 p. m., January
2. The convention proper will be

called to order at 9 a. m., January 3.
——_-+ +

Inventory Hesitation.

To other causes of hesitation has
been added the desire in many quarters
to hold down inventories, so that as
clean a condition as possible may be
shown in annual reports. Since this
desire coincides with the continued
failure as yet of the commodity mar-
kets to indicate that they have reached
entire stabilized levels, it attaches little

loss, and possibly some gain, to the

waiting policy.

From now until the holidays the
principal point of interest will be trade
results. Operations in the large indus-
tries usually taper off. However, there
have been gains here and there. Auto-

mobile output, due to the earlier sched-
ule of one of the largest producers,
has moved upward, and in the East the
industries using electric power have
shown a small gain. The weekly busi-
ness index, nevertheless, is down to a
new low in a decline which has not
been interrupted since last August.
Building contract awards have pick-
ed up a little, but they are moving
about 23 per cent. in average daily
value under a year ago. Some of this
reduction may be traced to the drop
in material prices, which are about 15

per cent. below those prevailing last

year at this time. 3
Perhaps the most significant new
of the week to industrial interests was
the report concerning attempts which
the steel industry was making to
stabilize prices. Following on the steps
taken in the copper and oil industries
to hold down production so as to gain
better prices and upon the Farm
Board’s operations in grain and cotton
markets, there has developed a cam-
paign for price “stabilization” on a very

wide scale.
——_>-2 > ___-
Corporations Wound Up.

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:
American Solvents & Chemical Sales

Corp., Detroit.

Kibler Co., Detroit.

Witchell-Sheill Company in
tion, Detroit.

LaRose Beauty Shop, Detroit.

Crockery Creek Oil Co., Muskegon.

Catsman Fuel Co., Detroit.

Mutual Fidelity & Investment

Detroit.

Schumacher Building Co., Ann Arbor.
St. Cosme Land Co., Detroit.
Backus Investment Corp., Pontiac.
Detroit National Co., Detroit.

Flour City Ornamental Iron Works,

Detroit.

1-4-U Cookie Co., of Michigan, High-
land Park.
Central Storage Battery Co.,

Creek.

Michigan Discount Corp., Detroit.
Marquette Advertising Corp., Detroit.
Hickok Specialties Co., Grand Rapids.
Papco ‘Company, Detroit.
Luscombe Maytag Co., Royal Oak.
Albert Schaub Co., Detroit.
Metropolitan Loan and Investment
Co., Detroit.

Cadillac Coler Plate Co., Detroit.

—_+ 2 >___

Liquida-

Go.

Battle

Clean fingernails are no more a sign
that you are a snob than dirty ones are

that you are not.
a a a,
You can’t fool a woman, but you

can keep her guessing.

19

Years of Harmonious
Relations.

Galesburg, Dec. 3—I am enclosing
my annual $3 subscription. If my
memory serves me rightly this makes
the ‘twenty-fifth time—and far be it
from my desire to bring discourage-
ment where others are heaping praise,
but the fact is that even after your
years of endeavor I realize to-day that
I know only a fraction of the things of
which I felt so sure I knew a quarter
of a century ago.

However, if you have had as much
fun navigating your publication as I
have experienced in trying to steer a
village store from the rocks during
this time, I believe we are both entitled
to congratulations and I trust that we
may continue to find contentment and
to give or take assistance with equal
pleasure until such time as the Great
Master shall tender us a new chart
and perhaps an even happier voyage.

M. A. Douglas.

Twerity-five

FEET HURT?

TRY THE TORSON

ARCH SHOE
25,000 men have adopted
this shoe.

Their foot troubles are over.
Your feet will tell you why.
Style 900—Brown Kid Oxford
Style 901—Black Kid Oxford
Style 902—Black Kid Shoe

- Style 903—Brown Kid Shoe

All Sizes and Widths.

Herold Bertsch
Shoe Co.

Manufacturers of Quality
Footwear
Since 1892.

Grand Rapids, Michigan.

 

 

 

 

L. H. BAKER, Secy-Treas.

 

MICHIGAN SHOE DEALERS

MUTUAL FIRE INSURANCE COMPANY
FIRE AND TORNADO INSURANCE

Pete ee $241,320.66
Saved to Policyholders
Since Organization ------- 425,396.21

Write to

Lansing, Michigan

 

 

 

Sa SADE OR ICSE

 

 

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-

tion of Michigan.

— Gerritt VanderHooning,
Grand Rapids.

First Vice-Bresident—William Schultz,
Ann Arbor.

Second Vice-President—Paul Schmidt,
Lansing.

Secretary — Herman Hanson, Grand
Rapids.

Treasurer—O. H. Bailey, Sr., Lansing.

Directors — Ole Peterson, Muskegon;

Frank Marxer, Saginaw; Leigh Thomas,
Ann Arbor; M. C. Goossen, Lansing; R.
J. LaBarge, Pontiac.

 

Italian Grocery Sidelights And Some
American Whimsicalities.

Ground floor space in all cities is be-
coming more expensive. Hence what
formerly were properly called stores
are rapidly changing into shops. Food
shops average to-day not more than
half the size of ten years ago. But
we in America still occupy vast barns
of area compared with what one finds
in Italy.

When the last Findlay store was out-
fitted we built an extension entrance.
It was permanent, but in size not
much bigger than a fairly large storm
door. It was, in effect, a permanent
show case—two windows with door-
way and passage into the store between
the windows. That is about the space
occupied by any number of ‘Neapolitan
stores—shops—-of all kinds. I have
just seen one devoted to automobile
supplies, such as tool kits, spark plugs,
grease cups, wrenches, jacks and all
that. Total floor space not over 6 by
6 feet with ceiling say nine feet up.
Like all other similar shops, the only
light and air comes through the open
door. Shut the door and you shut the
shop. Boss can reach every item from
One spot.

Italian “coffee” is like what one gets
everywhere in Europe. It is terrible
stuff for an American to drink. The
beans are roasted until they are black,
so that—from our standpoint—every
atom of flavor value has been driven
off. It is served so strong that it is
simply rank. The habit is to make up
what the Frenci: call cafe-au-lait, liter-
ally coffee to the milk, which is a
pretty good name for it,

One misses the point badly, of
course, if he goes into foreign lands to
find fault with what he gets there. He
evinces sad provincialism if he con-
tinually draws comparisons between
what he finds here and the things
which are so much better in America.
If everything here were like what we
have there, why go abroad? Travel is
a liberal education if we let it educate
us. If we remain smug in our self-
Satisfaction and the conviction that we
are the one and anly, we shall not
gain much education and we shall cer-
tainly curtail our enjoyment a lot.

Then, too, when I find myself ob-
jecting to this “cafe” I realize that
there can be no arbitrary standards in
matters of taste. I also remember
that the people of Brazil, Argentina,
Colombia, the whole of Europe, in
fact those who are closer to coffee in
its origins than we are, roast it to a
crisp and drink it as it is drunk here.
Who then shall say that we are right
and all the rest of the world is wrong?

We have some funny ways of our
own. On every restaurant menu card,
in every hotel and dining car, in every
place of public eating in America one
finds on the breakfast bill “Oat Meal;”

MICHIGAN TRADESMAN

and throughout America we ask for
“Oat meal” in our homes. Suppose we
got what we asked for—oat meal.
Could we eat it? We could not. What
we get is oatmeal porridge or oatmeal
mush. If we want to realize the ab-
surdity of what we say, let us think
what would happen if we asked for
cornmeal—and got it.

The story behind this peculiarity of
ours is this: Oatmeal porridge or mush
‘was unknown in America until a little
more than fifty years ago. In 1879
folks used to come into Findlay’s store
and tell how the doctor had ordered
them to eat boiled oat meal for their
stomach’s sake. They bought it from
druggists, imported from Scotland, for
20 or 25c per pound; and they asked
father if it were all right to eat—if
the doctor was not maybe stringing
them.

Father laughed and told them to
look at him and me. We had both
been brought up on oat porridge for
breakfast, porridge and milk, and not
another thing. At that time we were
hoth eating porridge and milk for
breakfast and for supper, with not an-
other thing—no tea, no coffee—one
dish and that only; for at that date we
were “beating back” after a failure.

In those days there were no gas
stoves. The double boiler had not yet
been invented and it was a chore to
keep a wood fire going and stir the
porridge constantly enough to keep it
from burning. Hence, Fred Schu-
macher, in Akron, invented rolled oats
and called it rolled avena.

It is because this product has never
been digested into our language that
we continue to speak of a raw material
when we want a food made from it.

Young Americans at our table com-
ing over, reading the breakfast menu
which was printed Al Mattina on the
Italian side, noted that bacon was the
same in both lists—also, of course,
“oat meal.” Reason here is that bacon
is a word lifted bodily out of the
French language, unchanged.

When old Bill the Conquerer dom-
inated England in 1066, he and his
friends held English in contempt. Also,
they naturally spoke French. The
English said hog, pig; the French said
bacon. The English said ox, cow,
sheep; the French said boef, mouton,
hence beef and mutton. Unwittingly,
Bill enriched the English tongue, and,
as Macaulay says, his successors a
hundred years later were proud to be
known as Englishmen. The conquered
absorbed their conquerors. That is
how things work out generally.

We should grow chestnuts such as
grow in Italy, then manage to sell
them for a moderate advance over
what Italians pay for them. They are
cooked here in many ways. We have
had, too, experiences with a pudding,
called Mont Blanc. It is chestnuts,
boiled and bianched, macerated with
chocolate flavor and run through a
potato ricer with very small holes; and
the whole topped off with whipped
cream. Believe me, nectar ambrosia
had nothing on this for delicacy.

Italian bread is extra fine flavored.
There are plenty of varieties. The
best, to my mind, is the plain hard
crusted ‘bread. Flour is much darker
in color than ours; flavor far richer.
No question, we eat too much with

our eyes. Result: much of our food
is ghost food.

‘Living, as I do, in California, among
so many of Italian and Spanish antece-
dents, all of whom make and drink
their own make wines, I often wonder
if our Nation may not evolve into one
of moderate wine drinkers. As a Jaw
abiding citizen, I do not buy wine at
home. More, what little I have tasted,
except in one home, has not been at-
tractive.

From former foreign experiences, I

had carried away a preference for malt ~

drinks. I enjoy the English ale and
certainly the German beer I am sure
will be good. I was told also that
Italian ‘beer was good. But I drank
just one glass of beer on the ship and
have turned completely to the wines.

Quite apparently, they know how to
make wine. Also they exercise their
knowledge. That is to say they make

December 10, 1930

it and age it sufficiently to result in a
smooth drink. Hence it sets well on
the stomach.

Of course, it is beside the point to
echo the ancient bromide that one
sees no drunkenness hereabouts. One
need not get drunk to enjoy wine. We
also can pass over the well understood
fact that wine drinking here largely
came about ‘because the water in cities
is polluted and unfit to drink. I just
write what I find and see and frankly
what I find pleasant here. I do not
discuss prohibition at all—this is not
being intended as any such discussion.
Point is, wine is legitimate here. I
drink here. It is not with us, so I do
not drink at home. Paul Findlay.

——>~»

Until we try we don’t know what
we can do, and that’s why some people
have such a good opinion of them-

* selves.

 

 

   
 

- In More Homes Everyday

ROaLSOomM

America’s Sinest Bread

 

 
 

 

/
Li

SANCTUM BAKORIUM
- NEWS
Despite the modern trend to
abolish kitchen drudgery,
HOLSUM could never have
achieved its supremacy with-
out the merit of quality.

A\\

 

 

 

MR. GROCERY MAN!

Call Phones 939

°,
0,0) GD 0G 0-0-0 0D OGD C 04

BRAAK’S HOMELIKE COOKIES

For a quick turnover let us supply you from our 25 varieties.
Established 1904

We deliver within a radius of 100 miles.

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

ARE YOU SELLING

Spring Lake, Michigan

C
% ° 2D 0-0 C-EED-0-EID-0 CED O-CEED0C0

SPECIAL DIE CUTTING AND MOUNTING

GRAND RA,PI

DS, Mi

C HIG AN

 

 

 

—
CHRISTMAS CANDIES

PLEASE YOUR CUSTOMERS
WITH THE BEST

Michigan’s LARGEST Candy Manufacturer
PUTNAM FACTORY

NATIONAL CANDY CO., INC.

y

GRAND RAPIDS, MICH.

 

 

 

 

 

7
4
mi

bSNPRS tices
°

December 10, 1930

MICHIGAN TRADESMAN 21

 

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—E ¥. Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.

How To Make Money While in Busi-
ness,

In the midst of the depression of a
year ago, when stocks had virtually
“hit the bottom,” a meat merchant laid
some $4,000 on a broker’s counter with
a list of stocks he had selected, made
his purchase and prepared to leave.

 

Because at that moment purchasers
were few while the number of sellers
was “legion,” the broker asked how the
merchant had arrived at his selection
and why he had bought just now. It
developed that that merchant had
quietly laid away a portion of his earn-
ings in a savings account. Simultane-
ously, he had studied certain leading
stocks until he had become quite fa-
miliar with their character. He had
talked with his banker on the subject
from time to time.

Now that he had selected his list he
showed it to his banker. “That s all
perfectly good stuff,” said the banker,
“but the question is, how do you plan
to handle it?” The meat dealer told
him he planned to buy outright and put
the certificates in his safety box for
years—had no thought of selling again
for the present. “All right,” decided
the banker. If that was the plan it
was sound. If there had been any
thought of “making a quick turn,” the
banker said he would not advise or
countenance it.

The broker learned, too, that the
merchant had figured out the yield on
the selected stocks and that the yield
averaged 8 per cent.; hence both se-
curity and yield were sound and con-
servative. He expressed admiration of
the man’s method and plan—as any
sensible man must do. For this is what
the merchant had done:

He had conserved his earnings, thus
piling up a reserve of capital for not
only the “rainy day’—although that
too he had provided against — but
against any emergency in his business.
During the time when stocks were
selling at high levels, he had figured
out that the returns were 2 to 3 per
cent. and that hence prices were too
high. When prices got down where
returns reached the ratio he felt was
sound and secure—8 per cent. — he
bought.

Making this change he had not sac-
rificed a single feature of security. He
had, in fact, added thereto. For now
he had his $4,000 just as available as
it had been in the bank. He could
borrow against those stocks on favor-
able terms in view of what he had paid
for them. Thus he could handle any
business emergency. Besides this, he
was now getting 8 per cent. returns;
and he was mighty certain that as time
passed, he would be able to sell the
stocks for a fine profit. When the
market should recover again, he would
sell and reinvest his enhanced capital
in bonds or mortgages—and be ready
for the next cycle of market change.

In fact, that meat merchant was as
perfect an example of the successful

financier as any of the Big Boys of:

whom we hear so constantly. His act
illustrated the soundness of the saying
that “There would be little money lost
if men could realize that one of the
best ways to make money is to keep
it” We might say—and say truthfully—
that this man ate his cake and had
it too.

Statements of small merchants, inter-
views with them and observations over
wide areas during a generation of time
have all taught me that the small mer-

“chant has little conception of the prop-

er use of money.

It is a characteristic of most men’s
affairs that they may show all kinds of
possessions—stocks, fixtures, book ac-
counts, homes—all things except mon-
ey. It is quite usual to find posses-
sions totaling thousands in goods and
chattels while the bank balance is less
than $100. I seldom find the money
end equals 2 per cent. of the whole;
but I know that it is a rule among
really skillful business men to keep a
cash reserve equal to 10 per cent. of
their working capital.

If the small merchant is asked why
he keeps so little liquid capital on hand,
he is apt to say that money in the
bank makes him nothing, that it lies
there “idle, drawing no interest,” while
merchandise is the item that makes
his earnings. But experience shows
us that the man who carries a good
cash reserve enjoys great advantages
thereby.

He is enabled to buy for cash to ad-
vantage at times when cash counts for
most. The fact that he is always able
to pay cash—that he discounts every
bill—is known to every supplier he
has, and those men are always eager
to favor the man with cash on hand.
But there is a consideration much more
potent than any other. That is, that
the man who piles up money is likely
to be slow about parting with it. The
habit grows on him. He learns that
compound interest is a tremendous
force. He realizes mighty soon that
6 per cent. compounded doubles the
principal in something over thirteen
years,

The habit of piling up reserves thus
grows on him. He gets to be a much
more conservative, more exacting buy-
er than formerly. He becomes a won-
derful collector. His stock is well trim-
med to meet actual daily needs. His
warehouse is not filled with what is
real “idle money”’—stocks far in ex-
cess of requirements which cost in-
terest, insurance and the expense of
jabor to handle and rehandle them.

Before one knows it, such a man is
the holder of sound securities—mort-
gages, bonds and stocks—to an extent
which would have seemed altogether
unlikely a few years before. He is then
provided with working capital in plen-
ty, with ample flexibility of resources,
with every dollar really working and
producing. His money works daily
and nightly, Sundays and holidays, lit-
erally “while he sleeps,” without
thought on his part—once he has taken
sufficient wise thought to make a sane
investment. Yet it is virtually all on
call for any emergency at any time.

The owner of a $500 or $1,000 bond

(Continued on page 31)

 

VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.
Distributors Fresh Fruits and Vegetables

Cranberries, Grapefruit, “Yellow Kid” Bananas, Oranges,
Onions, Fresh Green Vegetables, etc.

 

 

EGGS - EGGS - EGGS

Low prices increased demand. On request we will be pleased
to quote finest quality Candled Aprils and Mays.

We are always in the market for Strictly Fresh Eggs, at full
Market prices.

We can supply Egg Cases and Egg Case Material of all kinds.

KENT STORAGE COMPANY ” GRAND RAPIDS

 

 

 

 

M.J.DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

oo

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST ~ FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

Sa A aes SSS SSSA NNTNGSSGSNOSON

 

GRIDDLES —_ BUN STEAMERS —_—
Everything in Restaurant Equipment
Priced Right.

Grand Rapids Store Fixture Co.
7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mer.

URNS

 

 

ANNOUNCING

A new installed wash room of our own, enabling us to furnish
you daily with fresh Carrots, Beets, Parsnips, Turnips, Celery,
Etc. Give us a trial.

VAN EERDEN COMPANY
201-203 Ellsworth, S. W. Grand Rapids, Mich.

 

 

 

Manufacturers of Sausage and Meat
Products.

Wholesale only.

HERRUD & COMPANY
542 Grandville Ave., Grand Rapids, Mich.

 

 

 

 

MERCHANT PARCEL FREIGHT SERVICE
SMALL, LIGHT PACKAGE DBLIVERY SYSTEM.

Cheaper than Freight or Express on small parcels up to 20 Ibs.

We ship only packages weighing 1 to 75 lbs. and 70 inches in size (girth
plus length). State regulated. Every shipment insured.

NORTH STAR LINE, INC.
R. E. TIMM, Gen. Mgr.

CRATHMORE HOTEL STATION, GRAND RAPIDS, MICH.

 

 

 

 

 

 

MICHIGAN TRADESMAN

December 10, 1930

 

HARDWARE

Michigan Retail Hardware Association.
President—Louis F. Wolf, Mt. Clemens.
Vice-Pres.—_ Waldo Bruske, Saginaw.
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore, Detroit.

 

Last Minute Suggestions For the
Christmas Campaign.

It is in the last week before Christ-
mas Eve that the hardware dealer real-
izes the value of whatever he may have
done in the way of preliminary prepa-
ration. For preliminary work, intel-
ligently done, will make its influence
felt as the Christmas rush comes to
its peak. Now the store will get the
benefit of having displays laid out in
advance, advertising copy written
ahead of time, and extra salespeople
given some preliminary coaching for
their work. Special arrangements for
efficient deliveries, made weeks ago,
will now show results in the easier
handling of the heavy business that in-
evitably characterizes the “last awful
week.”

If you have done little or nothing
along the line of preparatory work, it
is too late now. But as you go along
you will see, and should note, the
places where next year, your selling
methods can be jacked up. Even
where you have planned carefully in
advance, you will inevitably see some
room for improvement. As ideas along
this line come to you, jot them down
for your own guidance a year hence.

Your big job now is to make the
utmost of what is left of the Christmas
season. It is still possible, by rapid
adjustment of your business methods,
to increase the business done.

It is sound policy in the last week
before Christmas to concentrate on
helpfulness to your customers. This
means helpfulness in gift selection; and
this in turn means the playing up of
the actual goods by means of “stocky”
displays in the windows and inside the
store. The stocky display, liberally
price-ticketed, and showing the widest
possible range of seasonable lines, will
inevitably appeal to the individual who
ddesn’t know what to buy.

Throughout the entire holiday sea-
son it is sound policy for the hardware
dealer to keep an eye on the Christmas
lines and know just how they are mov-
ing. Aim to make a thorough clean-
up of your seasonable goods by Christ-
mas Eve. Get rid of them while the
getting is good, and take a profit while
you can get it. After Christmas Eve
you will either have to sell these lines
at a loss or carry them over to an-
other season and, quite likely, take a
loss then.

If some holiday line is moving slow-
ly, push it hard. Rearrange the stock
to play up these particular goods, use
a striking show card or two, feature
the line in your newspaper advertising,
give it some window display space if
you can, and, above all, encourage your
salespeople to bring it to the attention
of your customers. In other words,
put your entire selling energies behind
the line you want to clean out.

Put all the punch at your command
into the selling of your Christmas
lines; and get your whole staff to work
as a unit toward the same end. Half-
hearted efforts won't accomplish much,
even when the public is in a buying
mood. You can’t leave the goods to
sell themselves.

Suggestion is always helpful in
salesmanship. It is particularly help-
ful at the Christmas season, when the
business is largely in gift lines, and
puzzled shoppers are eager for sugges-
tions that will help them solve their
gift problems.

Here is where your salespeople can
help immensely. But as a rule they
won’t do it of their own initiative.
You've got to give them the lead.
This is particularly true of your tem-
porary helpers. If you have not al-
ready done so, take a little time now
to study the trend of the ‘Christmas
business, determine in your own minds
what lines you want pushed then talk
the problem over with your sales-
people.

A difficulty with salespeople, and
especially with inexperienced sales-
people, is that their minds are conven-
tionalized with regard to ‘Christmas
gifts. In making gift suggestions to
customers, they think only of the lines
that at once occur to everyone. Where-
as it is the new and different and yet
appealing suggestion that will appeal
to the harassed buyer.

‘So talk over the stock, the various
gift lines, the gift possibilities of
everyday hardware lines, and the
proper method of approaching the cus-
tomer with suggestions. Give your
salespeople a good lead in this regard
and they will respond by doing good
work for the store. In most stores a
list is usually compiled of gift sugges-
tions for various members of the fam-
ily; and all the salespeople have to do
is to know this list and interpret it in-
telligently to customers.

A friend of mine once voiced a say-
ing that is especially pertinent at this
harassed season:

“T never worry about anything but
iliness in the family,” he said, “and I
don’t worry about that because worry-
ing can’t help.”

Right now the hardware dealer, try-
ing to do the work of two or three
men, is apt to do one of two things—
either worry or lose his temper. In
fact, in the last week before Christmas,
the tempers of merchants, salespeople
and customers are pretty well frayed.
Under such conditions, molehills be-
come mountains.

It will pay you to get a grip on
yourself, with the reminder that noth-
ing is to be gained by worrying or
Icsing your temper. Keep cool, keep
cheerful, keep polite, and encourage
your salespeople to do the same. Cus-
tomers are apt to tbe exasperating:
what of it? Keep cool, and make the
best of things.

If you have any new salespeople on
the staff, you’re apt to find them rather
exasperating. Don’t lose your temper.
Instead, take a few minutes to encour-
age them and show them how things
should be done. In the Christmas
rush, mistakes are bound to occur; but
they occur most frequently in the store
where the merchant just engages his
help, gives them a few general direc-
tions or none at all, and leaves them
to work out their own salvation. A
word of encouragement and advice now
and then makes a lot of difference with
the new clerk. Encourage them to be
courteous and patient in dealing with
customers. Also stress the import-
ance of accuracy. .

In the busy season it is hardly pos-
sible to give individual customers and
individual orders the careful attention
and the time they would receive at any
other season of the year. Yet it is
very necessary to avoid carelessness in
filling orders.

Mistakes are at all times annoying,
but they are most annoying in the
Christmas season when everybody
concerned is under severe strain. And
this is the one season of the year when
mistakes are most likely to occur. Un-
less the stock on display is well looked
after, there is always the danger that
goods may get mixed. Customers
turn things over and fail to replace
them where they belong. Clerks in
their haste to clean up thrust articles
itito the wrong boxes or drawers. A
clerk may easily pack part of one ar-
ticle with part of another, the differ-

ence being so slight that he never no--

tices it at the time. But the customer
notices it on reaching home; which
necessitates a return trip and a lot of
explanations and wastes a lot more
time than it would have required to
insure accuracy in the first place.
There is the risk, too, of getting ar-
ticles in the wrong box, marked with
the wrong size or description. Then

when a call comes for a particular ar-
ticle or a special size, the clerk may
miss the sale under the impression that
the article or size is out of stock.

All this can be eliminated in only
one way—by constant watchfulness on
the part of salespeople.

The matter of accuracy in filling or-
ders and making deliveries is of course
very important. In this busy season
even the best-organized delivery sys-
tem works under a certain strain.

‘Have every member of your sales
staff clearly understand the require-
ments in this respect. When an order
is taken for delivery, the clerk should
get the name, street and number ab-
solutely right. Put these down legibly
so that the deliveryman will have no
excuse whatever for making a mistake.

The clerk in a hurry is apt to be-
come careless. He may guess at
street or number instead of asking it;
he may put down the wrong number;
a carelessly written 3 may look like
a 5, and vice versa. Take time to be
both legible and accurate. In doing
so you will save a great deal more time
now lost in correcting mistakes.

It is worth remembering that the
‘Christmas season is a sort of clerk’s
kindergarten. In most stores, extra

 

Michigan Hardware Co.

 

 

100-108 Ellsworth Ave., Corner Oakes
GRAND RAPIDS, MICHIGAN

BH

Wholesalers of Shelf Hardware, Sporting
Goods and

FISHING TACKLE

 

oe

 

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment

BROWN & SEHLER

COMPANY

Farm Machinery and Garden Tools
Saddlery Hardware

Harness, Horse Collars

Blankets, Robes
Sheep Lined and
Blanket - Lined Coats
Leather Coats

 

GRAND RAPIDS,

MICHIGAN

 

 

Wholesale Only.

 

Manufacturers and Distributors of
SHEET METAL ROOFING AND FURNACE SUPPLIES,
TONCAN IRON SHEETS,
CONDUCTOR PIPE AND FITTINGS.

We Protect our Dealers,

THE BEHLER-YOUNG CO.

EAVETROUGH,

Grand Rapids, Mich.

_ a ata aaa be ane

 

 

342 Market St., S. W.

 

—_
~

iia lae

A SiET ME Ne

“

&

a
~ stimmasacle -

 

&

gee

$

ee

et ssiceT sie.

|
{
y.
j
}
tr

~

,

4

4

e

¥

>

4

*

«

«

x

December 10, 1930

MICHIGAN TRADESMAN

23

 

salespeople are taken on for a week
or two. Usually these are beginners.
As a rule the beginners are decidedly
raw material. But among them you
may discover real talent and promise.

You are certain, sooner or later, to
have to make replacements in your
regular staff; so it will pay you to
closely scrutinize the work of any be-
ginners you take on temporarily. If
you ‘find a “real comer” keep in touch
with him, test him out as opportunity
offers, and take him on the regular
staff when there is an opening. The
extra work at Christmas time repre-
sents a try-out for this class of new
material, and it is worth your while
to see how your temporary help are
functioning.

Following the holiday will come

two important matters—the cleaning
up of odds and erds of seasonable
stock left over, and the taking of the
annual inventory. It is sound policy
to clear out the Christmas stock as far
as possible before the holiday; but a
“Sudden-death” sale staged immediate-
ly after Christmas may be found worth
while and may be helpful in turning
into cash a lot of stock that it would
otherwise be necessary to carry over.
Victor Lauriston.
—__+ + ___-
Proceedings of the Grand Rapids
Bankruptcy Court.

Grand, Rapids, Dec. 2—In the matter
of William E. Wolfan, Bankrupt No. 3904,
the trustee has heretofore filed his final
report and account, and an adjourned
final meeting of creditors was held Nov.
12. The trustee was present. The attor-
ney for the trustee was present. Cred-
itors were present and represented by
attorneys. Claims were proved and al-
lowed. The trustee’s final report and
account was considered and approved and
allowed. An order was made for the
payment of expenses of admnistration
and preferred claims. as far as the funds
on hand would permit. There “were no
dividends. The creditors voted that the
trustee actively oppose the discharge of
the bankrupt. The final meeting then
adjourned without date.

In the matter of New Era Spring &
Specialty Co., Bankrupt No. 3745. The
final meeting of creditors has been called
for Dec. 16. The trustee’s final report
and account will be approved at such
meeting. There will be a first and final
dividend for creditors.

In the matter of Milo D. Rathbun,
Bankrupt No. 3964. The final meeting
of creditors has been called for Dec. 16.
The trustee’s final report will be ap-
proved at such meeting. There will be
no dividend for creditors.

In the matter of Edward J. Luick,
Bankrupt No. 3604. The final meeting
of creditors has been called for Dec. 16.
The trustee’s final report will be approved
at such meeting. There will be no divi-
dend for creditors.

Dec. 2. We have to-day received the
schedules, reference and adjudication in
the matter of Abe Katz and Barney
Katz, indivilually and as copartners doing
business as Barney’s Hat Shop, Bankrupt
No, 4231. The bankrupts are residents of
Grand Rapids. The schedue shows assets
of $1,578 with liabilities of $7,955.23. The
first meeting of creditors will be called
and note of same made herein. The list
- creditors of said bankrupt is as fol-
ows:

City of Grand Rapids ...- $ 91.89
Philip Klein, Grand Rapids ________ 300.00
J. Adler Co.. New York City ____ 7.75

Aetna Window Cleaning Co., G. R. 127.80
G. W. Alexander Co., Reading, Pa. 171.00
72.

J. F. Baker & Co., Detroit ~_____ 00
C. N. Clark & Co.. New York ____ 4.86
S. Deeches & Co., Chicago ~_______ 59.20
Detroit Suspender Co., Detroit ___. 74.63
Engel & Peles, New York City ____ 302.71
FFragner Hat Corp., New York __ 65.00

Franklin Hats, Inc.. New York __ 647.00
Goodspeed Realty Co., Grand Rap. 225.00
G. R. Paper Co., Grand Rapids __ 41.15
Ch. Hayland Co., Chicago ________ 9.64
J. Hoogterp. Grand Rapids ______ 275.00
KE. Hulett. Cloversville, New York 520.71
International Hatters Sup., New Y. 13.29
Industrial Cap Mfg. Co., Detroit__ 138.78
S. B. Lavick & Co., Chicago ____ 15.27
M. S. Levy & Sons, Inc., Baltimore,

Md. 393.00

Milwaukee Cap Mfg. Co., Milwaukee 176.25
Munassee Hat Co.. Grand Rapids 587.76

 

Mutual Headwear Co.. Chicago __ 112.88
North Bros. & Co.. Baltimore ____ 93.75
Novelty Cap Co.. Detroit __________ 8

0.00
J. Rhonheimer & Co.. New York __ 211.00
Standard Glove Works. Milwaukee 29.40
Shack Artificial Flower Co., Chi. 7.00
Scranton Cap Mfg. Co.. Cranton, Pa. 80.00

Sel Gor Hat Co., Inc.. New York
Tran & Loerner. New York —_-_-- 2
Toledo Cap Mfg. Co., Toledo —~___
Williams Mfg. Co., Portsmouth, O.
Wesibaum Bros. Brower Co., Cin-

elnnath, OBIp 202
Weiner Cap Co., Grand Rapids --
Old Kent Bank, Grand Rapids ~___ 7
Mollie Katz. Grand Rapids 110.00
Goodspeed Realty Co., Grand Rap. 675.00
Hughes and Hatchers, Detroit __.. 46.75
Citizens Industrial Bank, Grand R. 200.00

Dec. 2. We have to-day received the
schedules, reference and adjudication in
the matter of Albert H. Scholten, Bank-
rupt No. 4322, The bankrupt is a resi-
dent of Kalamazoo, and his occupation
is that of a huckster. The schedule
shows assets of $9,190 of which $1,885 is
claimed as exempt, with liabilities of
$18,584.79. The court has written for
funds and upon receipt of same the
first meeting of creditors will be called.

In the matter of Adam Drach Co.,
Bankrupt No. 2559, the trustee has here-
tofore filed his final report and account,
and a final meeting of creditors was held
Nov. 28. The trustee only was _ repre-
sented by attorneys Hilding & Hilding.
No caims. No creditors present. The
trustee’s final report and account was
considered and approved and allowed. An
order was made for the payment of ex-
penses of administration, as far as the
funds on hand would permit. No further
dividends were ordered paid. The estate
has heretofore paid dividends aggregat-
ing 24 per cent. No objections were
made to the discharge of the bankrupt.
The final meeting then adjourned with-
out date. and the case will be closed and
returned to the district court, in due
course.

In the matter of Imperial Candy Co.,
Bankrupt No. 4286, the trustee has filed
his first report and account, and an order
for the payment of expenses of admin-
istration and secured claims has been
made.

Dec. 2. On this day was held the ad-
journed final meeting of creditors in the
matter of I. Fine & Sons Upholstering
Corporation, Bankrupt No. 4002. The
bankrupt was not present or represented.
The trustee was present in person and
represented by attorneys Hilding & Hii-
ding. Claims were proved and allowed.
The trustee’s final report and account
was considered and approved and allowed.
Another was made for the payment of
expenses of administration and a first and
final dividend to creditors of 5 per cent.
No objections were made to the discharge
of the bankrupt. The final meeting then
adjourned without date, and the case
will be closed and returned to the district
court, in due course.

In the matter of Joseph Nadeau, Bank-
rupt No. 3976, the trustee has heretofore
filed his final report and account, and a
final meeting of creditors was held Nov.
10. The trustee was present in person.
No creditors were present or represented.
Claims were proved and allowed. An
order was made for the payment of ex-
penses of administration, as far as the
funds would permit. There were no
dividends. No objections were made to
the discharge of the bankrupt. The final
meeting then adjourned without date,
and the case will be clsoed and returned
to the district court, in due course.

Dec. 5. We have to-day received the
schedules, reference and adjudcation in
the matter of Foster E. Fetterhoff, Bank-
rupt No. 4324. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Muskegon, and his occupation is that
of a foreman. The schedule shows assets
of $15 of which the full amount is claimed
as exempt, with liabilities of $2,879.09. The
The court has written for funds and
upon receipt of same the first meeting
of creditors will be called.

Dec. 6. We have to-day received the
schedules, reference and adjudicatino in
the matter of George Elmer Downs,
Bankrupt No. 4327. The bankrupt is a
resident of Richmond, and his occupation
is that of a laborer. The schedule shows
assets of $1,335 of which $474 is claimed
as exemp, with liabilities of $2,879.09. The
court has written for funds and upon
receipt of which the first meeting of cred-
iors will be called.

Dec. 6. We have to-day received the
schedules, reference and adjudication in
the matter of Homer L. Rexford, Bank-
rupt No. 4326. The bankrupt is a resi-
dent of Grand Rapids, and his occupation
is that of a druggist. The schedule shows
assets of $375 of which the full amount
is claimed as exempt, with liabilities of
$12,788.66. The court has written for
funds and upon receipt of same the first
meeting of creditors will be called. The
list of creditors of said bankrupt is as
follows:

City Treasurer, Grand Rapids —__$270.07
Hazeltine & Perkins, Grand Rapids 180.00
American Machine Co., Milwaukee 175.00
John F. Kelly, Grand Rapids ___. 6,847.00

Herald. Grand Rapids —~___________ 5.87
Perfect Picture Shop, Grand Rap. 3.26
Press. Grand Rapids _....___ 6.40 .
Creston News, Grand Rapids ____ 77.95

Parker Pen Co., Jonesville, Wis.__ 235.00

Heyboer Co.. Grand Ranids ______ 223.16
Consumers Power Co.. Grand Rap. 83.00
Woodhouse Co.. Grand Rapids __ 16.54
G. R. Gas Light Co.. Grand Rap. 16.41
S. Whitman Co., Philadelphia, Pa. 22.71
Vandenberg Cigar Co.. Grand Rap. 150.27
Val Blatz Co., Milwaukee ________ 4.75
Vadsco Sales Co.. New York _... 50.00
Upjohn Co., Kalamazoo —..-...__. 18.78

 

Frederick Stearns Co., Detroit --.. 23.20
W. A. Sheaffer Co., Fort Madison,
is. 24.00
H. Schneider Co.. Grand Rapids_. 11.32
Penslar Co... Detroit... 6.31
National Candy Co., Grand Rapids 6.00
Muskegon Candy Co., Muskegon —. 23.01
Cc. W. Mills Paper Co., Grand Rap. 8.10
McKesson, Farnard, Williams Co.,
IGUEOIG oe 50.00
H. Leonard & Sons. Grand Rapids 20.20
G. R. Nat’l. Bank Bldg.. Grand R. 510.00
Lansing Dairy Co., Lansing -_____ 210.00
Koeze Mfg. Co., Grand Rapids _. 40.30
Kelly Ice Cream Co., Grand Rapids 61.50
RFobert A Johnson Co., Milwaukee 32.40
Richard Hudnut Co., New York __ 50.02
Hecht Produce Co., Grand Rapids 2.40
Gray Beach Cigar Co., Grand Rap. 60.00
G. R. News Co., Grand Rapids —-. 31.58
G. HP. Ciear Co.. Detroit _..___ 7.50
General Cigar Co., Grand Rapids 21.02

E. B. Gallager Co., Grand Rapids. 32.71

DePree: Co:, Holland —..--. 11.59
Colgate Palmolive Peet Co., Chi. 96.00
Cleveland Fruit Juice Co., Cleveland 29,25
Churchill Syrup Co., Grand Rapids 62.40
Central Mich. Paper Co., Grand R. 67.87
Brown Sehler Co., Grand Rapids__ 8.00
A. E. Brooks Co., Grand Rapids__ 46.06

Mable Rexford, Grand Rapids __ 2,710.00
Lee & Cady, Grand Rapids —_______ 90.00

Polk Miller Co., Detroit ~_________ 25.70
Century Photo View Co., Grand R. 5.35
Grammas Candy Co., Grand Rapids 7.60

Dec. 6. We have to-day received the
schedules, reference and adjudication in
the matter of Herbert R. Shattuck,
Bankrupt No. 4325. The bankrupt is a
resident of Lowell, and his occupation is
that of a truck farmer. The schedule
shows assets of $4,751.03 of which $4,500
is claimed as exempt, with liabilities of
$7,023.39. The court has written for
funds and upon receipt of same the first
meeting of creditors will be called.

Dec. 5. We have to-day received the
schedules, reference and adjudication in
the matter O¥ James J. Doran, Jr., Bank-
rupt No. 4323. The bankrupt is a resi-
dent of Ada, and his occupation is that
of a farmer. The schedule shows assets
of $975 of which $850 is claimed as ex-
empt, with liabilities of $4,057.25. The
court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called.

—_2++>___
Clever Pricing.

Here is a store in which $6,000,000
of merchandise is sold annually, under
a cash and carry system:

In a tour of the store several things
in the merchandising system gave us
an inkling as tc the secret of its suc-
cess. A careful study of the system
of prices is interesting. Mlost of the
display signs read as follows: Carrots,
4 bunches for 25 cents; ginger ale, $1.75
per dozen; fresh country eggs, $1 for
3 dozen; coffee, $1 for 3 pounds;
strawberries, 2 boxes for 39 cents.
Note how this enterprising independent
grocery establishment increases the
average sale to its customers. Items
are always quoted in twos, threes, etc.,
not merely one.

—_~-+__
Lamp Producers To Trade Up.

Discouraged by the low levels to
which price pressure has forced low-
end lamps and lamp shades, several
manufacturers of these articles are
planning to concentrate on_ better
goods only next year. The demand for
cheap goods, they complain, has reach-
ed a point where volume production is
no longer profitable. At present the
trade is meeting with difficulties in de-

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK Co.
Saginaw.

 

livering merchandise on late orders
from retailers. Stocks of both whole-
salers and manufacturers are low and
buyers have been combing the market
for shades and lamps to augment their
stocks of holiday goods.

 

Jennings’ Pure Extracts
Vanilla, Lemon, Almond, Orange,
Raspberry, Wintergreen.
Jennings Flavoring Extract Co.
Grand Rapids, Mich.

 

 

I. Van Westenbrugge

Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)

Nucoa
KRAFT) CHEESE

All varieties, bulk and package cheese

“Best Foods”’

Salad Dressings

Fanning’s
Bread and Butter Pickles

Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD
OTHER SPECIALTIES

 

 

 

 

 

 

 

Corduroy Tires

Our success is
founded on the sale
of up to date, qual-
ity merchandise
where the saving
in selling cost is
passed on to our
customers who or-
der by mail or wire,
at our expense, di-
rect.

Made in
Grand Rapids

Sold Through
Dealers Only.

CORDUROY TIRE CO.
Grand Rapids, Mich.

 

 

 

SARLES

Detective Agency
Licensed and Bonded
Michigan Trust Bldg.
Grand Rapids, Mich.

 

 

 

 

 

Look for the Red Heart
on the Can

LEE & CADY

Distributor

 

 

 

24

 

MICHIGAN TRADESMAN

December 10, 1930

 

HOTEL DEPARTMENT

News and Gossip Concerning Michigan
Hotels.

Los Angeles, Dec. 6—Three things
are necessary to successful agriculture:
a favorable soil and climate, including
a plentiful water supply, tillers of in-
telligence, character and industry and
a system of marketing which will as-
sure the disposal of crops to the best
advantage. The Federal farm board
might possibly tbe able to render some
assistance in the disposition of these
products, but further than this they
cannot go. It is all very well to talk
of this, that and the other plans for
financing, creating a fictitious demand
and. fictitious prices, but the whole
program must be started with a basic
foundation, and that is the producer
and his methods. This has been dem-
onstrated in the case of California. The
individual producer, endowed with a
sense of discrimination. in methods,
varieties of produce, and ‘with a sense
of responsibility which may not be re-

‘leased by temporary monetary “alms
giving,” will make the grade. Here
there are the three ingredients for suc-
cess—soil, climate and water, but dis-
posal can only be effected by organiza-
tion. (More recently a system of mar-
keting through co-operative associa-
tions has been inaugurated which
delivers the crops to the most favor-
able markets, prevents stagnation and
glut at any one pgint, and secures the
maximum of efficiency with a minimum
of overhead.

While they have suffered less than
others, the industrial districts of South-
ern California have not escaped the
effects of a temporary world-wide de-
pression. But the losses to industry
here have ‘been Jargely offset by the
gains of agriculture. The purchasing
power of the rural communities has
never been so great; and they are tak-
ing advantage of lower prices for in-
dustrial products by purchasing liber-
ally. Why oranges and lemons should
be selling at top prices while the price
of the Midwest agricultural products
is the lowest in a generation is a prob-
lem which President ‘Hoover and his
farm board would like to discover. I
would say that the demand for citrus
fruits has ‘been the result of education
and advertising. Where ten years ago
there was one “citrus fan” there are
now a hundred. This product has be-
come a necessity, and the producer is a
top-notcher in financing.

The abandoned farms of Michigan,
many of them equipped with soil and
concomitant virtues, might be utilized
more advantageously if behind their
operation were ‘business heads, and not
helpless beneficiaries of “farm relief”
nostrums. As _ stated recently by a
Tradesman correspondent: 'Why should
apples from Idaho sell in Michigan
markets for three times the price of the
Wolverine product, with its superior
flavor and vastly more adequate facili-
ties for disposal? Idaho accomplishes
it by applying brain power, coupled
with sensible advertising. The Idaho
horticulturist raises apples and con-
fines his energies to that one type of
fruit. But he strives to produce an
attractive article, puts it up in attrac-
tive packages, tells the world what he
has produced. And the world, believ-
ing from past experience that he has
done and is doing this, is his oyster.
The publicity given to Sunkist oranges,
lemons and various other fruits has
done all this, and while there have
been failures here as elsewhere, the in-
dividual endowed with common sense
and a good ‘business head, in most
cases, arrives.

 

 

I am glad that Michigan is consider-
ing the proposition of taking the
judiciary out of politics by appointing
for life of judges of the Circuit courts.
The unseemly periodical contest for
places on the bench is to be regretted
in every state where the dignity of the
position 1s properly regarded. In some

states judicial elections are marred by
politics and by the interference of in-
terests that attempt to influence or
control the courts. Massachusetts is
the only state that has solved the “ap-
pointment” system. Of course, this
will be subject to some objections as
appointments must be made by some
one in authority, the governor, for in-
stance. ‘Michigan knows all about
that. But some commission might be
created for the purpose, and provision
be made for the easy shelving of such
appointees as proved themselves in-
competent after selection.

 

A great deal of capital is being made
by the meddlers who want to impose
Federal censorship over motion pic-
tures. Some of the picture houses
have, it is true, gone a bit too far in
their announcement of forthcoming
offerings, by inuendo, and no doubt
some of the films produced are of a
nature to appeal to the carnal mind,
and their offering should be discour-
aged, more by a discriminating public
rather than any given legal authority.
That would be a sane and reasonable
disposition of the matter. Public librar-
ians meet up with the same problem,
recognizing, for instance, that some
books are good for growing children,
and some are not—but that fact is no
reason for ‘barring out the books. A
Federal censorship of motion pictures
is only one remove from the regula-
tion of books, magazines, newspapers,
radio and every other thing which the
meddlers can unearth with their evil-
seeking minds.

We all love children and want to
protect them—but we cannot censor
all books, plays, movies, newspaper and
radio entertainment on the basis of
their effect upon the young. We can
—and do—try to direct children’s
minds along proper lines, by means of
good books and pictures, but we would
find Federal censorship an added bur-
den for most everybody. There will
always be those who will try to make
money by corrupting youth—but for
every one of these there will be found
many who help youth along the peril-
ous highway. And it seeins unfair to
penalize the many to get at the one.

Holdups in Detroit hoteis continue
to interest those in the profession who
so far have escaped. The latest re-
ported is that of the Palmetto Hotel,
formerly operated by Charley Clem-
ents, who recently took over the Park
Hotel, at Mt. Clemens. ‘Bertram
Fields, the new manager of the Pal-
metto reported a loss of $150, while
two of his guests were relieved of
their surplus change, given a forced
ride on the hotel elevator, and a sug-
gestion to the effect that they not he
in a hurry to embark on the return
trip.

‘The Ramona Park Hotel, at Harbor
Springs, was disposed of at public sale
recently, the bondholders bidding it in.
This hotel has been operated several
years, but according to recent informa-
tion has been far from a paying
proposition, though strictly a_ first
class equipment and has more recent-
ly been operated by our old friend
“Billy” Cartwright, who certainly gave
them his best service, and that is some-
thing to be proud of. With a return
te normal conditions this property
should make a good showing.

Herman Fischer has been conduct-
ing Hotel Fischer, at Frankenmuth,
for a long time and his chicken dinners,
of ‘which he has served millions, have
had a State-wide reputation. But
Uncle Sam for some time has been
looking askance ai the proposition,
claiming to have discovered that the
joys of the Franketumuth chicken din-
ners have been interspersed with for-
bidden ecstacies in the shape of liquid
refreshments. Hence Herman and a
neighboring caterer had to make a call
upon the Federal judge, Jf there is

any satisfaction to be derived from
this knowledge, Mr. Fischer can have
a full measure of it, for the fine was
$8,800, said to be the largest recorded
for this species of Volstead violation.
When the sectional meeting of the

 

NEW

Decorating
and
Management

FAMOUS
Oyster Bar.
800 Rooms - - ~- 800 Baths
Rates from $2.50.

HOTEL TULLER

HAROLD A. SAGE, Mgr.

 

Facing
Grand Circus Park.

 

 

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms “i 400 Baths

RATES
$2.50 and up per day.

HOTEL
CHIPPEWA

HENRY M. NELSON, Manager
Plan

European
MANISTEE. MICH.
Up-to-date Hotel with all Modern
Conveniences—Elevator, Etc.
150 Outside Rooms
Dining Room Service
Hot and Cold Running Water and
Telephone in every Room.
$1.50 and up
60 Rooms with Bath $2.50 and $3

 

 

“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”’

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NBEIR, Manager.

 

 

 

Republican Hotel
MILWAUKEE, WIS.
Rates $1.50 up—with bath $2 up

Cafeteria, Cafe, Sandwich Shop
in connection

 

 

 

 

 

Warm Friend Tavern
Holland, Mich.
Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

GEO. W. DAUCHY, Mgr.

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”

GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria Sandwich Shop

ot-
.

 

 

Se

Park Place Hotel
Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

R. D. McFADDEN, Mgr.

 

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con.
nection. Rates $1.56 up.

es. RICHARDSON, Proprietor

 

 

emaeene-nol

NEW BURDICK

KALAMAZOO, MICHIGAN
Mh the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.

Representing
& $1,000,000 Investment.
256 ee with Private
ath

 

Buropean $1.50 and u er Day.
RESTAURANT AND *GRILD_
Cafeteria, Quick Service, Popular
Prices. 5 '
Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mor.

HOTEL OLDS

LANSING
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates
GEORGE L. CROCKER, Manager.

 

 

 

 

 

 

CODY HOTEL

GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

Hotel and Restaurant
: Equipment
H. Leonard & Sons
38-44 Fulton St, W.
GRAND RAPIDS, MICH.

 

 

 

Occidental Hotel
FIRE PROOF

CENTRALLY LOCATED
Rates $2.00 and up
EDWART R. SWETT, Mgr.
Muskegon see Michigan

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

 

”

*

.

*

s

senate esi Sa agg
: ¥

a aga tec ni AD csc a A

acti
,
4

.
>

y
*

4

™

 

»
“,

u

/

“ 2
‘
’

~
.
’
¥

~
at
‘

4

-
i

 

December 10, 1930

Michigan Hotel Association was held
at Saginaw last spring, the members
had an opportunity of partaking of one
of these dinners. It is not known
judicially as to whether the elusive
high ball was in evidence at that time.
I will say that Fischer Hotel chicken
dinners are the real thing and I pre-
sume Herman will keep on serving
them to the bitter end.

Oklahoma is enjoying another
“sooner” land rush—grabbing an aban-
doned railroad right of way. And
after they get it what are they going
to do with it? The frenzied zeal with
which settlers rush in to grab land is
only equalled by the frenzy and zeal
which they rush out again. Southern
Catifornia is dotted with the abandoned
cabins of “settlers.” Many unsuccess-
ful homesteaders are people who have
failed in ‘businesses much easier than
farming. If they were smart enough
to struggle with the farm problems
ahead of them they wouldn’t need any
free land.

 

Mussolini wants to strengthen the
finances of Italv and to wipe out his
personal enemies at the same time. We
have quite a number of his country-
men among us whose financial suc-
cess is unquestioned and whose special
line is getting rid of enemies. Why
doesn’t he arrange for their return and
relieve the ranks of the jobless here?

The Los Angeles scheme of street
decoration durin the holiday season
certainly makes a great hit with East-
ern visitors, even if the native sons
are innured to it. Just visualize miles
of Christmas trees, ‘beautifully decorat-
ed, lighted each evening by myriads of
colored globes, and all set in sturdy
vases, and you have the idea. It is a
custom which has been in vogue in the
City of the Angels for many decades,
is sponsored by the city authorities
and business men. It is well worth
trying elsewhere.

 

Ben. Frank, manager of Hotel Am-
bassador, Los Angeles, has just been
elected president of the Southern
California Hotel Association. Ben.
Frank’s father, “Abe,” one of the own-
ers of the Ambassador, is almost as
well known in Michigan as he is in
the ‘Golden ‘State, having, in his
younger days ‘been connected with
Wolverine operation, from whence he
went to South Bend as manager of the
Oliver. Afterwards, and just prior to
coming to California he was manager
of the College Inn, at Chicago.

In view of the wide publicity given
recently to the unfavorable decision in
the patent infringement suit instituted
in connection with use of a cafeteria
counter rail, there is particular inter-
est in a news dispatch from ‘Chicago
stating that a section of battered
wooden railing taken from an Evans-
ton attic may become an “exhibit” in
a patent suit involving millions of
dollars and affecting the entire cafe-
teria ‘business throughout the United
States. It is further noted that prom-
inent lawyers are of the opinion that
the old rail may prove that a cafeteria
was established before the patent was
applied for, which would help to de-
feat the validity of the patent. ‘This
will affect a large number of suits on
the dockets in various parts of the
country.

Our old friend Frank Bering, gener-
al manager of Hotel ‘Sherman, Chi-
cago, has just been made an honorary
member of the Boy Scouts of America.
Frank is just that kind of a guy who
may grow up to that station. He is one
of the most versatile operators I know
oi and is a great favorite of the Mich-
igan fraternity.

 

There need be no wrinkled ‘brows
over the apparent indecision of the
Federal dry organization concerning

MICHIGAN TRADESMAN

the pernicious habit of California
grapes of turning into verboten liquids.
The secret of the hesitation to enforce
the dry law lies in the fact that the
farm ‘board, possibly at the suggestion
of the president, is holding the sack
for $16,000,000 worth of credit extend-
ed to growers out here. If Mr. Wocd-
cock does his technical duty, a lot of
grapes would rot on the vines. If he
decides .definitely to allow extensive
wine-making by the proletariat, the
grapes will be sold and possibly the
farm ‘board will get its money back.
The enforcement commissioner is
therefore between the — prohibition
devil on one side and a nice, purple
sea of 15 per cent. wine on the other.
And then again there will be this other
contingent from the grain raising
states ‘who will advance the argument
that instead of cert>‘- varieties of
grain ‘being used for stock feeding pur-
pose, these products be placed on the
same utility basis as the grapes. And
there you are Mr. Woodcock.

The Detroit hotel men will do their
bit to help solve the problem of un-
employment. The other evening fifty
or more of them went up to Mt.
Clemens, as the guests of Charley
Clements, of the Park Hotel. and talk-
ed it all over. In some other cities
the hotel men have established free
commissaries to meet the immediate
requirements of those who are un-
fortunately out of work, but the De-
troit operators want to be a little more
practical and work out a scheme where-
by unfortunates may ibe placed in a
position to earn something to meet
just such a contingency. The first
step was the appointment of a general
executive committee consisting of
Hugh J. Steidl, associate manager of
the Detroit-Leland; A. E. Hamilton,
managing director of Hotel Fort
Wayne; Clarence Schaller, manager of
Hotel Briggs; E. J. Bradwell, manager
Hotel Fort Shelby and Harold A.
Sage, general manager of Hotel Tuller.
The Strauss hotel interests in Detroit
have established a soup kitchen which
is serving 600 meals per day, but the
‘big idea is to find some way by which
the laborer can take home the raw ma-
terial in a market basket, the contents
of which he has earned, and give his
family a break. Leave it to those De-
troit boys to figure out some way to
accomplish this end.

J.-C. Reiman, president of the Addi-
son Hotel ‘Co., ‘Detroit, has taken over
the active management of the Addison,
which is a combination 400 room tran-
sient and residential establishment, and
plans to operate it without a resident
manager, which he will eventually dis-
cover is not an ideal arrangement, un-
less he is differently constituted from
the usual layman who feels that suc-
cessful hotel operation is principally in
the taking in of cash at the desk. It
may work out, however, and I will
watch results with interest.

Edgar E. Pitts, who was at one time
president of the National Greeter or-
ganization, and who has been associat-
ed with Detroit hotels for many years,
has resigned as manager of Hotel Lin-
coln, which recently passed into the
hands of P. J. Garvin on a long-time
lease. Mr. Garvin will do his own
managing. Mr. Pitts was for a long
time connected with the Tuller or-
ganization of Detroit.

Lawrence W. Burkhart, formerly
room clerk at Hotel Madrid, Detroit,
has accepted a similar position with
Hotel ‘Madison, one of the changes
brought about by the death of former
manager Ernest Piper who was suc-
ceeded by Vernon W. McCoy.

The front office force at Hotel La-
Salle, Detroit, have ‘been placed on a
12 hour shift ‘basis instead of eight
hours as formerly. These executives,
however, will only be employed six

days in the week instead of seven as
formerly, so the change has its ad-
vantages. Since the LaSalle has open-
ed its new dining room they are re-
ported to be doing a satisfactory busi-

- hess.

The Trumble House, at Evart, has
been closed temporarily, after having
been operated continuously for many
years. H. B. Lynes, who has been
Operating it recently, has given up his
lease, and the owner, Frank Richards,
of Orion, is looking for a lessee.

W. J. Amore, formerly clerk at Ho-
tel Palmetto, Detroit, has resigned his
position, and contemplates migrating
to California. Incidentally, in the way
of encouragement for the gentleman,
I would like to state that Los Angeles
has not vet experienced its first
“pumpkin” frost so far this winter.

 

Jake Hoffman’s new hotel, The
Hoffman, at South Bend, is to be
opened this month. The new hostelry
is of fire-proof construction, twelve
stories in height, and contains 150
rooms, besides twenty-one apartments
of one, two and three rooms. The
Hoffman organization now has 525
rooms in its several South Bend ho-
tels, besides controlling Hotel Fort
Armstrong, at Rock Island, Illinois.

 

“Our Frank” Duggan, president and
general manager of Hotel McAlpin,
New York, has announced a co-opera-
tive insurance plan for the thousand
or more employes of that hosteiry.
This provides sick and accident insur-
ance and supplements the group life
insurance which was previously estab-
lished, in which individual benefits are
based on salary and both employer and
employe share in the pavment of
premiums. Frank S. Verbeck.

 

Detroit, Aug. 9—Myron R. Gilbert,
manager of the Prince Edward Hotel,
in Windsor, is taking advantage of the
newly opened Detroit and ‘Windsor
tunnel by advertising his luncheons in
the Detroit newspapers, together with
the admonition to take the ‘bus in
Cadillac Square and get off right in
front of the hotel just a few minutes
later. Mr. Gilbert is featuring a 55c
lunch in his coffee shop and a 90c lunch
in his main dining room.

C. L. Glasgow and LL. H. Cook, of
Nashville, have become owners of the
Thornapple Lake Hotel, at Thornapple
Lake, near Nashville, on a mortgage
foreclosure. The hotel furniture was
sold at auction and Messrs. Glasgow
and Cook are offering the property for
sale.

Two ‘bandits invaded the lobby of
the Hotel Palmetto early this month
and made off with $147 after holding
up three employes, including Bertram
Friedman, the manager.

Arnold Ostrom has succeeded Ivan
Howell as proprietor of the Hotel
Reading, in Reading.

Charles Paquin, operator’ of the
Belvidere Hotel, in Sault Ste. Marie,
has reopened the dining room, which
was closed during the touring season,

Guy E. Mincher, chief electrician of
the Book-Cadillac Hotel, was instantly
killed when he fell twenty-eight stories
down an elevator shaft.

August B. Loevenich, who managed
the Hotel LaSalle, in Detroit, for a
time last year, and prior to that was
manager of the Harmonie Club, is now

25

with a hotel in Bethlehem, Pa., accord-
ing to reports.

B. L. Middleton, who has conducted
the dining room of the Hotel Auburn,
in Pontiac, for several months, has
given up that connection and has re-
turned to his home in Cass City,
where it is understood that he is oper-
ating a restaurant. Before coming to
Pontiac, Mr. Middleton operated the
Hotel Gordon, in Cass City, for a
period of vears. He leased the prop-
erty to an associate in April of this
year when he came to Pontiac.

——_~+~+<+____
Appreciated Mr. Johnson’s Remark-
able Contribution,

Kalamazoo, Dec. 9—Last night I
finished reading H. G. Well’s Outline
of History and, wishing for some-
thing else to read, I remembered hav-
ing received a copy of the Michigan
Tradesman so I went back to the
office, which is right near our domicile,
and secured the copy.

I do not know what the purpose of
Mr. Johnson was in having you send
the magazine, but, having read the ar-
ticle with interest, I wish to thank
both of you for sending it.

I am quite familiar with the single
tax theory, having read Tom Paine,
who was the originator of this theory,
even though Henry George gets the
credit. Henry George added very
little in substantial fact to what Paine
had already worked out, even using
his terminology, though he did much
to elucidate and popularize the idea.

While much in sympathy, still I do
not feel that single tax can now solve
the problems confronting the race. In
my judgment, the axe will have to
strike deeper to hit the roots of the
System that exploits the workers and
creates poverty in the midst of plenty.

Having read Mr. Johnson’s fine ar-
ticle I had time to look your magazine
over and found many good things in
same and porticularly enjoyed the ar-
ticle by Malloch. As I have the bad
habit of writing verse, I envy him his
fine audience, though I would not if
1 could take it from him.

In closing it is the fact that there
are such men as yourself and Mr.
lohnson interested deeply in the wel-
fare of others that gives me hope that
some day real brotherhood can be es-
tablished on this old blood-soaked
planet and the reign of brutal might
and greed be forever ended.

I greatly fear that the Master Class
will soon force the world into another
war in order to continue their System
and be able to exploit the workers who
are not killed off. There will prob-
ably be enough left, with the improved
modern machinery, to do the necessary
slave labor, if civilization, so called, is
not entirely extinguished.

This letter is unusual, but the inci-
dent seemed to call for some reply
from me. I want Mr. Johnson to know
that at least one man has read his ar-
ticle with interest and approval,

Guy H. Lockwood.

 

CHARLES RENNER HOTELS

Four Flags Hotel, Niles, Mich., in
the picturesque St. Joseph Valley.

Rumely Hotel and Annex, La-
Porte, Ind.

_Edgewater Club Hotel, St. Joseph,
Mich., open from May to October.

All of these hotels are conducted
on the high standard established
and always maintained by Mr.
Renner.

 

 

 

eee a pC
ae Bice oie, s

aa?

 

 

 

Rusk Bakers Since 1882

Leading payer: — have
POSTMA’S RUSK

as they are in Demand in all Seasons
Fresh Daily

POSTMA BISCUIT CO.

GRAND RAPIDS. MICHIGAN

 

 

 

 

MICHIGAN TRADESMAN

December 10, 1930

 

DRUGS

Michigan Board of Pharmacy.
President—J. Edward Richardson, De-
troit

Vice-Pres.—Orville Hoxie, Grand Rap-
ids.

Director—Garfield M. Benedict, San-
dusky.

Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids.

 

Michigan State Pharmaceutical
Association.
President—John J. Watters, Saginaw.
First Vice-President—Alexander Reid,
Detroit.
Second Vice-President — F. H. Taft,

Lansing.
Secretary—R. A. Turrell, Croswell.

Treasurer—P. W. Harding, Yale.

You have a Gold Mine at Your Feet.

None of the romances of history is
any more thrilling than any one of a
large number of business romances,
many of which never ‘find their way
into print, writes H. K. Dugdale in the
Soda Fountain. Who will say that
the struggles of Napoleon, the young
Corsican lieutenant, is any more inter-
esting than the commercial struggles
of men like Henry ford, Andrew Car-
negie, or scores of others, who through
lifetimes of heroic effort have sur-
mounted all obstacles, and in rising to
fame carried scores of others with
them?

One of the most interesting facts to
be gleaned from a study of business
romance is the astonishing frequency
with which seemingly little things have
proven to be veritable gold mines when
discovered in their true light and
properly worked.

For example, rumor has it that Duco
which is now the most popular finish
for automobiles and countless other
articles, was discovered quite by acci-
dent. It is said that after the war the
company had on hand a large supply
of material which it feared would be
entirely wasted unless some practical
use for it could be discovered. Chem-
ists were put to work, and quite by
accident they discovered that out of
what seemed to be waste material they
could produce a liquid adaptable to
many uses as a finishing agent. At
that particular time the automobile in-
dustry was facing the great problem of
increasing the production of automo-
biles—one of the slowest steps in the
process of manufacture being the paint-
ing of the body! This accidentally
discovered product was found to fill the
bill, and the romance of Duco was
added to the archives of business his-
tory.

Another outstandingly successful
product, which it is said was: discover-
ed in connection with the manufacture
of rayon, is cellophane—that dainty,
sheer, gossamer wrapping for candy
boxes and all sorts of products, and
whose sales are exceeding all expecta-
tions. At first it seemed to be but a
little thing. Now it is recognized as
one of the most important and valuable
contributions to modern merchandis-
ing, and another business romance has
brought forth fruit.

Who would have believed that the
simple process of making a slight bend
or hump in the two sides of a wire hair-
pin would lead to a fortune? Yet that
is a fact, and the hairpin referred to,
which for years has been advertised

 

 

along with the slogan “See That
Hump” has been an enormous money
maker. There was a simple thing
anyone might have thought of—a gold
mine within the grasp of millions of
people—yet it remained for one man
to see it, to recognize it, and to work
it.

Another strikingly interesting point
tc be gleaned from a study of business
romance is the frequency with which
what seems to be a disadvantage is
turned into an outstanding advantage.
When a man with vision comes along
who can recognize the possibilities
and endow the situation with sufficient
enthusiasm and hard work to “get out
the gold.”

The story of Lifebuoy soap is an
old story to most advertising and mer-
chandising men, but to most people it
is still new. Lifebuoy soap had been
on the market for years before its real
possibilities were discovered and cap-
italized. It had never been an out-
standingly big seller, most people
claiming to object to what they chose
to call its strong carbolic odor. Many
claimed that it smelled like dog soap.
They did not want to use it on their
hands, faces and bodies. A man with
a nose for merchandising and who un-
derstood human psychology enquired
into the reason for the odor to which
so many people objected. On finding
that the carbolic acid was there for a
purpose he capitalized the objectionable
odor, referred to it as that healthy
smell, called it the health soap, told
how it killed germs, removed body
odors, and made what had formerly
been a disadvantage serve as a step-
ping stone to one of the outstanding
successes in the soap business.

A young man named Dahlgren has
built a giant industry on a product
which, until a few years ago, was a
drug on the market. Sugar cane had
always been something nobody knew
what to do with. After the sugar had
been pressed out the cane had to be
disposed of. Dahlgren discovered a
way to convert that waste sugar cane
into a building material whose sales
to-day run into the millions, and Celo-
tex has become the leading character
in another business romance,

The purpose of this seemingly
lengthy introduction is to stress the
fact that all about us there are gold
mines waiting to be worked—oppor-
tunities waiting to be taken advantage
of, yet most of us wait for things to
happen instead of making things hap-
pen in a way that will be to our ad-
vantage.

There is a well-known characteristic
of human nature that soda fountain
proprietors should aggressively take
advantage of. The human machine
can operate only just so long without
requiring rest or nourishment or both.
The food and drink we put into our
system act as fuel to the human ma-
chine and keeps it going at a certain
rate of efficiency. Habit largely dic-
tated by man-made laws has estab-
lished the rule that a human being
should eat three meals a day, although
this rule is bound to vary in all parts
of the world. The Englishman, for
example, usually eats three regular
meals, with tea at four, and a light
supper of some sort later in the eve-
ring. After all it is a queer sort of a

rule. Why should we eat by the clock?
Why should we not feed fuel to our
engine when that engine has a tougher
jOb to do and requires fuel?

The normal American citizen arises
in the morning about seven, after
seven or eight hours of restful sleep.
He feels full of pep and energy. He
enjoys his breakfast he goes to work;
he tackles his job with vigor and en-
thusiasm. At lunch-time whether he
is hungry or not he partakes of lunch,
usually eating more than he needs and
eating it too hurriedly. He comes
back to the office—digs into work
again, trying to maintain the same
pace set for himself earlier in the day.
About three o’clock he begins to slow
down mentally, physically. It is not so
easy for him to concentrate on his
work. He finds himself looking out
of the window—yawning, stretching,

wishing the closing hour were not so ‘

far off.

The reason for all this is very sim-
ple ,very easy to understand. He
tackled his morning job invigorated
after a good night’s sleep. He has now
been up and at it eight hours. He has
been running the engine at pretty good
speed and it is beginning to slow
down on him. It needs fuel—not a
lot of food, but enough easily digestible
food to give him that extra ounce of
energy and pep to carry him over the
rest of the grade and enable him to
finish the day refreshed and high
spirited.

The Coca Cola Company has hit the
nail on the head in their clever adver-
tising campaign in which they make
use of the slogan, “The Pause that Re-
freshes.” They are doing a splendid
job of selling the American business
man and woman the idea that they
need an occasional pause in the day’s
activities, and that a refreshing drink
like Coca Cola taken at that time is of
enormous benefit to them.

Most of what the soda fountain pro-
prietor sells is food of the most nour-
ishing sort in easily digestible liquid
form. Just the kind of food to be
consumed by busy hard-working folks
during that drowsy hour between three
and four. Yet, what is the average
soda fountain proprietor doing to
stimulate business at that period?

In our big cities it has been discov-
ered that the busiest time at the soda
fountain is at that period in the after-
noon. This is easily explained in our
big cities, where, at that hour of the
day, women shoppers are finishing
their day’s work and are on their way
home. Men and women whose work
carries them out on the streets are
winding up, going back to the office
for a final check-up. But in the aver-
age American community nothing is
being done to stimulate soda fountain
trade at that important hour of the
day.

It is not hard to sell people almost
anything you have in mind to sell
them, provided you give them rea-
sons for buying. The patent medicine
people have been successful because
instead of merely advertising their
products they have advertised reasons
for the use of their products. They
have told people of the benefits they
were supposed to derive from the use
of their preparations. Many of them
are worthless, yet they attract millions

of dollars from American citizens
every year. You have a meritorious
product, the consumption of which can
be greatly increased if you will only
give people reasons for buying it and
using it in larger quantities.

One manufacturer of a broadly ad-
vertised product sold largely, if not
almost entirély, through soda fountains,
recently ran a striking newspaper ad-
vertisement ‘bearing the headline,
“Don’t Let Fatigue Ruin Your Day.”
There is the whole gist of this proposi-
tion in a nutshell. Afternoon fatigue
can easily ruin a person’s whole day
if something is not done about it, and
you soda fountain proprietors are in
a position to do something about it by
telling your customers more about the
value to them of making a daily
habit of patronizing your fountain be-
tween three and four in the afternoon.

In other words, the gold mine at
your feet is the period from three to
four—the zero hour in the working
day when a little lift makes the rest of
the day easy.

Work that gold mine ‘by selling peo-
ple the idea of the value to them of a
nourishing drink at that hour of the
day. The Englishman’s four o’clock
tea is intended for that very purpose,
but tea is a drug—soda fountain
preparations are healthful, nourishing
food.

There is gold for you in this idea,
but it is up to you to dig it out.

——_+--~>___
Community Celebration of Fifty Year
Business Man.

Honoring the eighty-first birthday
of Sidney T. Beam and the fiftieth
anniversary of his entering into busi-
ness in Lawton, a public reception and
program arranged by the school and
community was given at the high
school auditorium Friday evening. It
was a community affair and free to all.
The reception was at 7:30 and the pro-
gram, which followed at 8:

Selections: 22. Senior Orchestra

Invocatjon ___.Rev. Scott MacDonald

Welcome___Grandchildren and Great-
grandchildren.

Our Congratulations, Caroline Mitchell

Sone ee a, School Trio

“Down by the Old Mill Stream”
Old Fashioned Quadrille__High School
Students. Fiddlers—George Benton,
Frank Langdon.
mene Rev. Loya Sutherland
From an Old Friend__Stanley Cornish
Cutting of the Birthday Cake
Original Poem __________ Eva McKee
ONS 2 Mrs, Lillian Hardy
Duo in Harmony-_-__Leslie Fitzgerald,
Lloyd Steele.

To Mr, Beam .-..... 2 String Trio
Gladys Lambert, Rae Young.
Willifred Allard
Selections 2 Senior Orchestra
Remasks 265 Sidney Beam Jr.
An interesting feature of the eve-
ning was the cutting and serving of a
huge birthday cake. The cake was
made at the Van Buren bakery by O.
T. Buys. The cake was five tiers
high, the first section being as large
around as the head of a barrel. In its
preparation flour was used which had
been milled and sacked by Mr. Beam.
It required the whites of twenty dozen
eggs, and when completed, including
the icing, weighed approximately 100

ancl sO mat) em

awe

atten’ -

&.,
4

t— Pe Cn aes

Fagin

¥

-

nnioett Naty repeat"

a

C

 

 

 

~

~

2
ggg ssc aa
3

Pecisnad
~

—_— ee
:

-

 

 

 

December 10, 1930
MICHIGAN
i TRADES
pounds and was suffici . MAN
ent to serve 700 are
people. The cake : ss and it is usually after an expensi =
ae ‘pensive and © WHOLESALE DRUG PRIC
scriptions. itable in- he will never make a verbal agreement E CURRENT
It may be reme : The parties to a contract Pri :
: : mbered that one year competent und must be ices quoted are nominal, based on market the da
go, when Mr. Beam celebrated his mino j er the law. Thus, Acids Cotton Seed nr
eightieth birthday, he said he would 21 . oo males under the age of Fotis oe 10 @ 20 Gahebe pera 1 wee oe Benzoin Compa. @2 40
like to hold a ; and females under the a (Xtal) 10 @ 20 Higeron _______- eS @2 16
public reception u : : e age of 18) Carbolic ------- 38 @ 44 Hucalyptus ---- 4 00@4 25 Cantharides
his fiftieth : : eo Bey. disaffirm their contr Gutric 2 52 ae 125@1 50 Capsicum _______ @2 52
ast aia sen je busiicss free from Gapilty wider pe ee be a oie tie - Juniper Berries 2 eae 35 aa SN a =
’ amily and friends kept ev : n. How- @ 2 9°@ 15 Juniper Wood _ 1 50 ona 2 @2 16
his tk wind cad p ver, it should be remembered th Oralie oo 15 @ 25 Lard, extra - @175 Colchicum _____
: arranged the program min . . ered that Sulphuric ----_- 3 Lard, N ---- 155@1 65 Cubebs -_______- oie
sehen dingsty- g ors are liable for the reasonable Tartaric —------ oa 65 Renae wae é Oooe 49 Digitalis -_-____- o2 04
Although now past four jus of necessaries purchased by them ae Garn. 1 25@1 = a oe _ ae
scor . ; i Hee fac ——________
ME Bean te Sat : e years Minors are also liable for dama Ammonia Einnaed. halica.” 4 00@4 25 Guaiac, Ammon._ @2 28
the wall das still very active and is at caused by their acts of negli ae a 26 deg... 07 @ 1g Linseed ne bene @ = aes eT 3 =
m . of ne a i : + bbl. odine, Colorless.
ill aily. He keeps in touch with such as 1 ae gligence, wots e deg... 06 @ 15 Linseed, bld, less 92@1 05 Shaper Colorless. @1 50
the affa £ : careless driving of iter, deg... 5%@ 13 inseed, raw. 1 m, Clo, .. 2.
irs of the mill, reads and is mobile. an ‘auto- Carbonate -_-___ 20 @ 25 Mustard, arti. on 89@1 02 Kino ~---__-___- $1 ‘¢
well informed upon. the : Chloride (Gran.) 08 @ 1g Neatsfoot ____ . pe 6 Met las 44
thie die questions of Contrary to the belief of one. pure ___. 3 00s a oun Vomica __ @1 =
. : many per- ve, Malaga, es ae
i G as ciuinied Gia: « y per Balsams iw Opium, Camp. __ @5
5 . eam has spent nearly all of married women oe Fir (ca ada) _. 1 00@1 25 Olive, Malaga, — oe Hawn: Deodorz’d é3 rt
is life in and around a fl ; ; may enter into con- r (Canada) -_ 275@3 00 gree ubarb ___
i our mill, tracts to th Fir (Oregon) -. 65@1 00 um C Tare 2 85@3 25 ron. SES
eg des hoy GE ice ds Bic ee As ee e same extent and degree Feru ---------- 3 2503 50 See, Swat € WOE 2% Paint
mu at Fowlerfield Th ae eee ee 2 00@2 25 Ori pure_ @2 60 Le nce
. : e flour 1 ganum, com’! 1 00@1 2 ad, red dry __ 13
mill of whi : . ‘Whenever possi : Pennyroyal ___ 2120 Lead, whi -- 1%Q@u4y
i ich Mr, Beam is now the your agreement pos ible, reduce all of Barks Peppermint Dee i cae [ Lead, we = 184 G14
nior owner was built in 1865 and was nts to writing. oe fects) 25@ 30 pose; Pure --.. 13 50@14 00 oe yellow bbl. eos
— three miles east of Lawton. 2. Provide for al! possible contin- Sastre Gre. tic) @ 50 Sandelwood, uae oe Rad Versi Ana if
. was operated by water power and 3 oo happenings. eo ee snes ray, 12,0012 18 Red Venet'n Eng. 495
1e i £ : . : i ; ee ene pe, ee . true 200@2 2: Whitine Bn”
teri was done with millstones. which Se ee and good spirit aoe oe. arti’! . 701 0 wring: bbl. ___ 3 1%
i i Deseis father “tn “can pect Hee au agreement is 4. Berries oy ieee 6 00@6 25 Rogers “Prep aes saan
ny wi is two sons, T. W nto oftentimes fades and I ) ans = 5 85
’ . . . com- Fish 5 Tar wsp
5.28 : and pletely vanish DA = ce Urea ori ape @ 2 Tar USP __ Ms
: eam, purchased the mill and should be b es on closer contact. This Juniper ———--=.--- 10@ 20 Turpentine, bbl. . 75 aa
Bete years later moved it to Lawton. th Oe ad when maine oe oS Wheeaecs less “590 72 Alum naan 060 iz
efore movi : : e agreement. ; reen, = um. powd. and 12
ome a they had discarded the should be clear! rise promises therefore Extracts ae eu 6 00@6 25 aon me
: es - substituted a roller system 4. Wher arly set forth in writing. Eiserice a 60@ 75 ioe sweet Bismuth, Subni- @ 15
r gr sy: . e : Licorice, oIrch --_____ -.300@3 2 Bome Dr
by ae The mill is now operated sequently es ae ee oe Wantergreen, art ; TSOl 00 se xtal or 2 00@3 40
ic power. y a verbal agree- eed ____ 6 00@6 ered ___
: Flowers Wormwood 25 Canthari --- %@ 13
Associa’ ah] : ment or understan ; - OZ, —- rides, po. 1
millin a ete Beam in the quent verbal i. ink a Guage ile Ged.) “> y Coote, Gee 2 72@2 82
ee ee eee te he Wie Wa es cae, Chamomile Rom. @1 25 Foeeni Carmine Ys o@9 06
. ’ 1 . 4 . 5 ° 3 asia Hoa
o o, and his grandson, Sidney lease calls for us, if a tenant’s poate oe. 35@ 40 Ghacen Buds ..._ 30@ a
. Beam.—Lawton Leader. $160 fac month a bungee rental of Gums Bromide -~ Sect we - Ghalk Prepared_— ae <
cae and 1s later verbally Acacia, 1st romida <2 t 5 oform ___
ia, Ist -----_ 60 Chino. Coo Ch ---_ 47
Every Business Man Should Know iA to $75 per month, the land- Sy ote ate @ 50 a oo 210 28 Cocaine gt 2001 60
About Contracts oe eae if he wishes, require the Acacia, Powdered 10g 50 Cra Xtal — ; 79 24 Corka Butter —- soo 90
Altho ; nant to pay $100 | oes (Barb Pow) 35@ 45 G2gnide: -----___ » Ast, less 30710
S ura hae contracts need not be the change is i ae pea aig a oe Pow.) 2 35 tomas iganate __ ‘ a4 35 Copperas 40-10%
g, it is wise to reduce then : g and signed. Soc. Pow.) 75@ 80 anganate __ 2214,@ Conc. 03@ 10
age n to oA : Asafoetida Prussiate ll 2@ 35 Pperas, Powd.
writing. One important written contract is the b Po - 2 WO tia. lo eS Corrosive Sublm 4@ 10
eos : reason for  protectio : : e best W. ---------- 90@1 00 Sulnpen™ Ted -- @ 7 Cream T lm 2 25@2 30
Sin seehe? tn > mietnony s Beceng: n against liars and crooks. © Guaiae > eee a@ 49 Cuttle bone dg
: — contract is permanent évi- Bey b> Radek oan powd _.. @ 70 Root Dover's Powdar 4 co 15
aence o ' ‘| >> >____ ino --~-~---~-~-- 1 25 oots Emer er 00
ea an agreement between parties. The store is the ip! ne powdered__ ei 99 Alkanet __ ieee Au Nes. oo 60
y business man sooner or later hed é iplace for work, your ll Se ee @1 15 Blood, Nawderad. ate 35 Epsom Ptirshgere, @ 15
, -d for sleep. psa powdered @125 Calamus _____ . an 45 Bpsom Sake ees @03y,
ee ee Genta eee 209 $3 Ergot. powdered -_@4 oo
Shellac, Orai feos bOwd. 20@ e, White ___ 15
ae wae se a ee @ % Ronmeldehyde, ‘Ib He i
DISTRIB ) Tragacanth, pow. @175 Ginger, Jamaica_ 30@ 35 Glasawa. Reeser) 80@ 90
UTORS OF THE Tragacanth ____ 2 00@2 35 Gi ger, Jamaica. 40@ 5 Gl are, less 55%
WESTERN LINE | msm 2 3's SR Sam 45, Suber can, Sil gt
D : ----. 45@ 60 Glaub S, bbl. @02%
r. West’s T. Goldenseal, pow. 5 00@5 er Salts les
ae . 50 ©Glue, s 04@ 10
ooth Brushes Insecticides Lege -- 550@6 00 Glue, abies roa 20@ 30
Dr. West’s Kj Areonie ong 20 Bcwtiee, “vowd=- 209 fp Glue. White "216 35
e i -- 1 : : —
r. West’s Kiddie Sets Blue Vitriol Gol @ " Poke, Powders ae oe Giyecrine' = gra. 80 a
ea. Mix Dry 12 Rhubarb ee 0
: Borde, Mix Dry 124@ 9 Rosinwood vod. 219° iodetems———— § 18@ 9%
Hank-O-Chi f powdered Bae 15@ 25 Sarsaparill H . @ 50 odoform eee Qi 00
Gainsb h e Insect, Powder 47% @ 60, round oe ee Lead Acetate _ a
sporo rsenate, Po. 13%@27 Sarsaparilla, Mexi ce =
ug Powder Puffs faces ae Squile ae 20 Moo wdered__ $i 60
Basis Groen ougsen Sauills, powdered 709 49 Morphine —--- i 7 00@8 00
Gainsborough Hai % Tumeric, powd- 20@ 25 NUx Vomica __—- GS #
g. air Nets x rian, powd. -_  @ 60 jNUxX Vomica. pow. 15@ =
9 eaves pper, black, :
W Pe Pw. 45@ 56
est's Hand Brushes Buchu = ss @ «ss 8 Seeds Pen White, p. 7 85
Buchu Burgund
Saea oe 2 & Adie a Quassia ___- s 25
Saas a 5@ 30 Anise, powdered 35@- 6 Quinine, 5 oz. ca; 15
We stock d 6h UUM ee $5@° 40 Rochelle Salta 28@ $6
every eal they put out and carry aoe ae ae 50@ 7g Caraway, Bo. 30 OB Saccharine —___—"2 soa ie
; pow. — Seidlitz Mixture
open stock of all i Uva Ursi -..--_- pe A gg tas omg 2 5002 7 Squulitz_ Mixture 30@ 0
ck of all items. Always pleased Corlander pow. 40 30@ 25 Soap, mot cast". 9 20
; pleased to Oils Fennell ___.-~~ 15@ 20 Soap. white Gamiie, 2 %
receive your G d Wik oe ee 35@ 60 a. astile,
raer. Almonte. Bitter, Flax, ground __ - i Soap. white Castile @15 00
ue ---~-....- 7 50@7 Foenugreek, pwd. ess, per
wee mee OO Bee Wg a Be ae
een ehia, Pye
aprtificial -———- 8 00@3 25 Mustard, powd. -- ,@1 30 Soda, licarbonate 3%@ 10
2 true ----.----- 150@1 39 Musard, black 2 25 Spirits Camphor @ 08
Almonds, Sweet, Poppy _____ ing co 25 Sulphur, oll or @1 20
ce oe Se , 15@, 30° Sulphur, Subl.~— 4@ 11
Amber, crude __ 75@1 00 Sabadilla _______ ae @ tne 1%@ 10
Amber, rectified 150@1 75 SUDflower ae 50 Tartar Emetic __ 0@ 26
¢ Aniag  .____._.. 2 Worm, American 18 Turpenti -- 70@ 7%
e B @2 ’ erican 30@ 40 ne, Ven. 50
azeitine erk ergamont _--. 6 50@7 00 orm, Lavant - 6 50@7 Vanilla Ex. pure 1 a
. ins rug Co Cajeput -_-____- 2 00@2 25 - 6 50@7 00 Venilla Ex. 50@2 00
Grand Rapids ichi ' i saones 3 00g8 25 Zine Sulphate. 06@ ii
p Michigan Maniste oo Le ‘Tinctures ge Oeste:
e Gi ----— 2 0@2 Aconite ______ Webster Cigar ¢
tronella —_.._- 100@1 20 Aloes _. @1% Wiens “Se
Cloves ~----___-- 3 50@3 75 Asafoetida _...__ @1 56 Cincos ------- 38 60
—_— ie 6 a @2 28 Webster” Gadiliage "~~ 38 60
oo - 1 40@2 00 Belladonina ———— @1 60 Golden wae"
ee Benzo ae euaes anatellas
in --------- @2 28 Commodore a E 2

 

 

 

 

 

MICHIGAN TRADESMAN

December 10, 1930

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues

 

 

 

ADVANCED

Veal
Pork
Smoked

DECLINED

Hams

Beans and Peas
Holland Herring

 

 

AMMONIA

MICA AXLE evr

a 235) 55
24 3 ib 6 25
10 Ib. pails, per doz. 9 40

15 lb. pails, per doz. 12 60
25 lb. pails, per doz. 19 15
25 lb. pails, per doz. 19 15

APPLE ee ae
uaker, 24-21 oz OZ.
aooree 12-38 oz., doz. 2 35
BAKING POWDERS
Arctic, 7 oz. tumbler 1 35

Royal, 10c, doz. ----.__ 95
Royal, 4 oz, doz. ---- 1 85
Royal, 6 oz., doz. ---. 2 50
Royal, 12 oz., doz. -. 4 95
Royal, 5 Ib. ~------- 40
Calumet, 4 oz., doz. 95
Calumet, 8 oz., doz. 1 8
Calumet, 16 oz., doz. 3 2

Calumet, 5 lb., doz. 12 10
Calumet, 10 Ib., doz. 18 60
Rumford, 10c, per doz. 95
Rumford. 8 oz., doz. 1 85
Rum/‘ord, 12 oz.. doz. 2 40

Rumford, 5 Ib.. doz. 12 50
K. C. Brand

Per case

10c size, 4 doz. -----. 3 70
15c size, 4 doz. ---—- 5 60
20c size, 4 doz. ~----- 7 20
25c size, 4 doz. ------ 9 20
= —_ oa 8 80
2 aos. 6 86

10 om gon % 7 2 6 ae

BLEACHER eee
Clorox, 16 oz., 24s --
Lizzie, 16 oz., 128 ---- 2 16

BLUING

Am. Ball,36-1 oz.,cart. 1 00
Quaker, 1% oz.. Non-
freeze, dozen ------
Boy Blue, 36s, per cs.

Perfumed Bluing
Lizette,
Lizette,
Lizette,
Lizette, 10 oz., 24s -.

BEANS and PEAS
100 Ib.

Col. Lima Beans ---- 11 00
Black Eye Beans -- 16 00
Split Peas, Yellow -_ 6 50

Split Peas, Green ---. 7 00
Scotch Peas —-._--_-_-_ 5 20
BURNERS

Queen Ann, No. 1 and
Eon 1 36
White Flame, No. 1
and 2, doz. --_____.

BOTTLE CAPS
Dbl. Lacguor, 1 gross
pkg., per gross ____ 16
BREAKFAST FOODS
Kellogg’s Brands.
Corn Flakes, No. 136 2 85
Corn Flakes, No. 124 2 85
Pep, No. 204 _. a
Pep, No. 202 _.__..._ 20
Krumbles, No. 424 __. 2 7
_-Bran Flakes, No. 624 2 45
Bran Flakes, No. 602 1 50
Rice Krispies, 6 oz. __ 2 70
Rice Krispies, 1 oz. _. 1 10

  

 

Kaffe Hag, 12 1-lb.

Cane 2 6 15
All Bran, 16 oz. _____ 2 25
All Bran, 10 oz. ~_____ 2 70
All Bran, % oz. ____ 2 00

ROLLED OATS
Purity Brand
Instant Flake, sm., 48s 3 70
Instant Flake, lge., 18s 3 50
Regular Flake, sm., 48s 3 70
Regular Flake, lg., 18s 3 50

China Instant Flake,
large. 12s
China Regular Flake.
laree. 378
Chest-O-Silver Instant
Flake. large, 12s __ 3 35
Chest-O-Silver Regular
Flakes, large 12s -_ 3 35

Post Brands.
Grape-Nuts, 24s -_____ 3 80
Grape-Nuts, 100s --.. 2 75
Instant Postum, No. 8 5 40
Instant Postum, No. 10 4 50

Postum Cereal, No. 0 2 25

Post Toasties. 36s  -. 2 =

Post Toasties, 248 -_ 2 8

Post’s Bran, 24s __- 2 1
BROOMS

Jewell, doz. —------.._ 5 25

Standard Parlor, 23 Ib. : 25

Fancy Parlor, 23 Ib... 9 25
Ex. Fancy Parlor 25 Ib. 9 75
Ex. Fey. Parlor 26 lb. 10 4

wee enw own woe ewe

Whisk, Na; 3 3 75
BRUSHES
Scrub
Solid Back, 8 in. -... 1 50
Solid Back, 1 in. --.. 1 75
Pointed Ends -------. 1 25
Stove
Saker: 1 80
No 2... BOD
Peerless -------------- 2 60
Shoe
oy 4- “0 freee : =

BUTTER COLOR

 

Dandelion  .-.-.---.-. 2 85
CANDLES
Electric Light, 40 lbs. 12.1
Plumber, 40 Ibs. ----- 12.8
Paraffine, 6s ~----. 4%
Paraffine, 12s ------- 14%
Wicking 40

Tudor, 6s. per box -. 30

CANNED FRUITS

Hart Brand
Applies
No: 40 5 75
Blackberries
Nop. 3 Se. 5
Pride of Michigan --_. 3 25
: Cherries

Mich. red, No. 10 —-.-11 75
Rea, No. 10 _
Red, No. 2

Marcellus Red -___ 10

Specat fie 60

Whole White ~______-. 3 10

Gooseberries

Mp. 40 8 00
i aes

19 of. elaes 5 65

Pride e ‘Mich. No. 2% 4 20
Plums

Grand Duke, No. 2%4__ 3 25

Yellow Eggs No. 2%4_. 3 25

Black Raspberries

i 3 75
Pride of Mich. No. 2__ 3 25
Pride of Mich. No. 1__ 2 35

Red Raspberries
3 -

Marcellus, No. 2 ___-- 3
Pride of Mich, No... 4 @

Strawberries

Marcellus, No. 2 3
Pride of Mich. No. 2__ 3 75

CANNED FISH
Clam Ch’der, 10% oz.
Clam Chowder, No. 2.
Clams, Steamed. No. 1
Clams, Minced, No. %
Finnan Haddie, 10 oz.
Clam Bouillon, 7 oz..
Chicken Haddie, No. 1 2
Fish Flakes, small —_ 1
Cod Fish Cake, 10 oz. 1
Cove Oysers, 5 oz. .. 1
Lobster, No. %, Star 2
Shrimp, 1, wet .._
Sard’s, % Oil, Key =.

4
3
2
1 3

doco note bo

SRRAHZSSERHSAGKRASSRSAK

Sard’s, 4 Oil, Key __
Sardines, \% Oil, k’less
Salmon, Red Alaska__
Salmon, Med. parca
Salmon, Pink, Alas

Sardines, Im. \%, ea. 10082
Sardines, Im., }, 25
Sardines, Cal. 1 33@2 25
Tuna, \%, Curtis, doz. 3 60
Tuna, \s, Curtis, doz. 2 20

Tuna, % Blue Fin _. 2 25
Tuna, 1s, Curtis. doz. 7 00
CANNED MEAT
Bacon, Med. Beechnut 2 70
Bacon, Lge. Beechnut 4 50
Beef. No 1, Corned __ 2 80
Beef No. 1, Roast __ 3 00
Beef, 2 oz., Qua., sli. 1 2
Beef, 3% oz. Qua. sli. 2 25
Beef, 5 oz., Am. Sliced 3 00
Beef, No. i, B'’nut, sli. 4 50
Beefsteak & Onions, s 3 70
Chili Con Car., no A BO
Deviled Ham, Ks a= 2 OO
Deviled Ham, %s ____ 3 85

Hamburg Steak &
Onions, No. 1 __.... 8 15
Potted Bi Beef, 4 oz. _.._ 1 10

Potted Meat, y% Libby 62
Potted Meat, % Libby 90
Potted Meat, % Qua. 85
Potted Ham, Gen. % 1 45
Vienna Saus. No. % 1 36
Vienna Sausage, Qua. $0
Veal Loaf, Medium __ 2 25

Baked gral

Campbells ~_.. 2

Quaker, 16 gg | oe
Fremont, No. cae 2 oD
Snider, No. . a 1 10
Snider, No. 2 —-.._ 1 25
Van Camp, small __.. 90
Van Camp, med. ____ 1 45

CANNED VEGETABLES
Hart Brand

Baked Beans
Medium, Plain or Sau. 85
No. 10, Sauce —_______ 5 60

Lima Beans
Little Dot, No. 2 -__ 3 10
Little Quaker, No. 10.14 00
Little Quaker, No. 1__ 1 95
Baby, No. - 2 80
many, Mo. 4 1 95
Pride of ‘aici No. 1.. 1 65
Marcellus, No. 10 .___ 8 76

Red Kidney Beans
10

 

String Beans

Little Dot, No. 2 ____ 3 30
Little Dot, No. 1 _... 2 50
Little Quaker, No. 1__ 2 00
Little Quaker, No. 2_. 2 90
Choice Whole, No. 10.12 75
Choice Whole, No. 2__ 2 50
Choice Whole, No. 1__ 1 80
Cut, No; 18 623s 10 50
Cnt Nes 2 os 2 10
Cut; No. 4. 60
Pride of Mich. No. 2__ 1 75
Marcellus, No. 2 ____ 1 50
Marcellus, No. 10 ____ 8 25
Wax Beans
Litlet Dot, No. 2 ____ 2 75
Little Dot, No. 1°...” 2 00

Little Quaker, No. 2__ 2 65
Little Quaker, No. 1 1°90
Choice Whole, No. 10_12 50
Choice Whole, No. 2._ 2 50
Choice Whol, No. 1.. 1 75

Cut. No. 40 2 10 50
ct No 8 2 15
mt. No.) 2 45
Pride of Michigan _. 1 75
Marcellus Cut, No. 10. 8 25
Beets
Small, No. 2% —-.___. 3 00
Etxra Small, No. 2 __ 3 00
Fancy Smali No. 2 __ 2 50
Pride of Michigan __ 2 25
Marcellus Cut, No. 10. 6 75
Marcel. Whole, No. 2% 1 85
Carrots
Diced, No. 2 ~______ -- 1 40
Diced, No, 10... 7 00

Corn
Golden Ban., No. 3_. 3 60
Golden Ban., No. 2_. 2 00
Golden Ban., No. 10.10 75
Little Dot, No. 2 --.. 1 80
Little Quaker, No. 2. 1 80
Little Quaker, No. 1. 1 45
Country, Gen., No. 1. 1 45
Country Gen. No. 2__ 2 05
Pride of Mich., No. 5_ 5 20
Pride of Mich., No. 2. 1 70
Pride of Mich., No. 1. 1 35
Marcellus, No. 5 -... 4 30
Marcellus, No. 2 _... 1 40
Marcellus, No. 1 _-.. 1 15
Fancy Crosby, No. 2. 1 80
Fancy Crosby, No. 1.. 1 45
Peas

Little Dot, No. 2 ____ 2 60
Little Dot, No. 1 ____ 1

Little Quaker, No. 10 12 00
Little Quaker, No. 2__ 2 4¢
Little Quaker, No. 1__ 1 65
Sifted E. June, No. i0_10 00
Sifted E. June, No. 5. 5 75
Sifted E. June, No. 2. 1 90
Sifted E. June, No. 1__ 1 40
Belle of Hart, No. 2__ 1 90
Pride of Mich., No. 10_ 9 10
Pride of Mich., No. 2._ 1 75

Gilman E. June, No. 2 1 40
Marcel., E. June, No. 2
Marcel., E. June, No. 5
Marcel., E. Ju., No. 10
Templar E. J., No. 21
Templar EB. Ju., No. 10 7 00

Pumpkin
NO; 90 ooo 5 50
NO: Cie 1 80
Me 8 1 45
Marcellus, No. 10 __.. 4 50
Marcellus, No. 24%  .. 1 40
Marcellus No. 2 _____ 1 15
Sauerkraut
No: 18 2. 00
NO, Big 1 60
NOD 2 222 1 25
Spinach
NG. 2% 50
eee 1 90
Squash
Boston, No. 3 ________ 1 80

Succotash
Golden Bantum, No. 2 : 76

Little Quaker —__.____ 2 40
oo 236

Pride of Michigan

 

2 1 65
Pride of Mich., No. 2% 2 25
Pride of Mich., No. 2__ 1 50

CATSUP,
i small ____ 1 60
Beech-Nut, large __._ 2 40
Lily of ‘Valles 14 oz._. 2 25
Lily of Valley, % pint 1 66
Sniders, 8 oz. _____.__ 1 55
Sniders, 16 oz. ______ 2 36
Quaker, 19 Of. 2... 1 35
Quaker, 14 oz. ______ 1 80
Quaker, Gallon Glass 12 00

Quaker, Gallon Tin __ 7 25
CHILI SAUCE

Snider, 16 oz. ___.____ 15
Snider, 8 oz. ~.._____ 2 20
Lilly Valley, 8 oz. _. 2 25
Lilly Valley, 14 oz. __ 3 25
OYSTER COCKTAIL
Sniders, 16 oz. ______ 3 15
Sniders, 8 oz. ______ 2 20
CHEESE
Boguetort: 60

  
   

Wisconsin Daisy
Wisconsin Flat __
New York June _
Bap: Sasp 2
rick
Michigan Flats __
Michigan Daisies ___
Wisconsin Longhorn
Imported Leyden ___
1 lb. Limburger ____
Imported Swiss
Kraft Pimento Loaf __ 29

 

   

Kraft American Loaf __ 27
Kraft Brick Loaf ______ 27
Kraft Swiss Loaf ______ 35
Kraft Old Eng. Loaf__ 4
Kraft. Pimento, % Ib. 1 90
Kraft, American, % Ib. 1.90

Kraft, Brick, % Ib. __ 1 90
Kraft Limburger, % Ib. 1 90
Kraft Swiss, % Ib. -. 2.00

 

CHEWING GUM
Adams Black Jack -_.. 65
Adams Bloodberry  -___ 65
Adams Dentyne
Adams Calif. Fruit  -_ 65
Adams Sen Sen 6
Beeman’s Pepsin — -__- 65
Beechnut Wintergreen_
Beechnut Peppermint...
Beechnut Spearmint  _
Doublemint —~_-._.-.____ 65

Peppermint, Wrigleys -_ 65
Spearmint, Wrigieys -. 65
sincy Pratt 65
Krigley’s P-K  -...... 65
Z

Droste’s Dutch, 1 Ib.__ 8 5
Droste’s Dutch, % Ib. 4 356
Droste’s Dutch, A Ib. 2 35
Droste’s Dutch, 5 lb. 60

 

Checolate Apples -.._ 4 50
Pastelles, No. 1 __.. 12 60
Pastelles, % Ib. 6 60
Pains De eo 00

 

3
Droste’s Bars, 1 doz. 2 00
Delft Pastelles 2
1 lb. Rose Tin Bon

Bons 2 18 00
7 oz. Rose Tin Bon
Bons

ns
13 oz. Creme De Cara-

M08 coe 13 20
12 oz. Rosaces -.--... 10 80
% Ib. Rosaces -_._.-_- 7 80
% lb. Pastelles -_---- 3 40
Langnes De Chats .. 4 80

CHOCOLATE
Baker, Caracas, %s -... 37
Baker, Caracas, 4s _... 35

SLOTHES LINE

Femp, 50 ft. _.. 2 00@2 25
Twisted Cotton,

fe 2 3 50@4 00
Braided, 50 ft. --_.__ 2 25

Sash Cord --..-- 2 50@2 75

COFFEE ROASTED
Blodgett-Beckley Co.

  
 

Old Master 40

Lee & Cady

1 Ib. Package
Melrose ___. = go
Liberty 17%
Quaker ___ 31
Nearaw oo 30
Morton House  -_____ $8
TAR = Za
Hiern =
Magestic: 20300

Boston Breakf’t Blend aM,

McLaughlin’s Kept-Fresh

 

Coffee Extracts
M. Y., per 100 -..._.
Frank’s 50 pkgs. -. 4 25
Hummel’s 50 1 Ib. 10%

CONDENSED MILK
Leader, 4 doz. 7

Eagle, 4 doz.
MILK COMPOUND

Hebe, Tall, 4 doz. -._ 4 50
Hebe. Baby, 8 doz. -. 4 40
Carolene. Tall, 4 doz. 3 =

Carolene, Baby --_---- 35
EVAPORATED MILK

 

Pare: Tall 2. 410
Pace, Baby... 4 00
Quaker, Tall, 4 doz... 3 75
Quaker, Baby, 2 doz. 3 65
Quaker, Gallon, % doz. 3 70
Carnation, Tall, 4 doz. 4 20
Carnation, Baby, 8 dz. 4 10
Oatman’'s Dundee, Tall 4 20
Oatman’s D’dee, Balby 4 10
Every Day, Tall -._. 4 20
Every Day, Baby --.. 4 15

Pet. Tall oo 4 20
Pet, Baby, 8 oz. -... 4 10
Borden’s Tall _______ 4 20
Borden’s Baby ~._.__ 410
CIGARS
Airedale 5 00
Havana Sweets _____ 35

Hemeter Champion --38 50
Canadian Club

Robert Emmett —_-_ 8 00
Tom Moore Monarch 75 00
Webster Cadillac ____ 75 ou

Webster Astor Foil_. 75 0u
Webster Knickbocker 95 vu(
Webster Albany Foil 95 00
Bering Apollos ______ 95 00
Rering Palmitas __ 115 0
Bering Diplomatica 115 00
Bering Delioses ____ 120 00
Bering Favorita __._ 135 00
Bering Albas ____ The +

CONFECTIONERY
Stick Candy Pails
Pure Sugar Sticks-600c 4 0¢
Big Stick, 20 lb. case 18
Horehound Stick, 5c .. 18

Mixed Candy

Kindergarten  _ ..._____ i
ORR 13
French Creams -.....__ 15
Paris Creams  __......._ 16
Grocers: 2 oo ok
Fancy Mixture  __._._. 17
Fancy Chocolates

5 lb. boxes

Bittersweets, Ass’ted 1 75

Milk Chacolate A A 1 75

Nibble Sticks -.__. 1 &

Chocolate Nut Rolls _ - 1 85
1

Magnolia Choc -_.... 25
Bon Ton Choc.  _____ 1 50
Gum Drops Pails
ARIS ee 16
Champion Gums  -_____ 16
Challenge Gums  ______ 14
Jelly Strings 1... 18
Lozenges Pails

A. A. Pep. Lozenges __ 15
A. A. Pink Lozenges —. 15
A. A, Choe. Lozenges. 15
Motto Hearts ___....._- 19
Malted Milk Lozenges __ 21
Hard Goods Pails
Lemon Drops -.....___ 19
O, F. sanouad dps.__ 18
Anise Squares .....___ 18
Peanut Squares _..____ 17
Cough Drops Bxs
Putnam's 22.00 22 35
Smith Bros 2 1 45
Fudan 8) 1 45

Package Goods
Creamery lows
4 oz. pkg., 12s, cart. 85
4 oz. pkg., 48s, case 3 46

Specialties
Etneopels Puce 18
talian Bon Bons __.___ 17

Banquet Cream Mints_ 23
Silver King M.Mallows 1 15
Handy Packages, 12-10c 80

COUPON BOOKS

50 Economic

100 Economic
500 Hconomic
1000 Economic grade 37 50
Where 1,000 books are

ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR

grade 20 00

6 lb. boxes .. ae
DRIED FRUITS
Apples

N. Y. Fey., 50 lb. box 15%
N. Y. Fey., 14 oz. pkg. 16

Apricots
Evaporated, Choice ___. 16
Evaporated, Fancy -___ 20
Evaporated, Slabs ____.

Citron
160: ID. boxe oo 36

Currants
Packages, 14 oz. _.-.__ 17
Greek, Bulk, Ib. _____. 16%

Dates
Dromedary, 36s ______ 6 75

Peaches
BHvap. Choice 2.2 1
Bane y 2 ee oe 13

Peel
Lemon, American ______ 28
Orange, American -____ 28
Raisine

Seeded, bulk S
Thompson’s s’dless Bik 07
Thompson’s seedless,

15 oz.
Seeded, 15 oz.

ee __ 10

California Prunes
90@100, 25 Ib. boxes__.@05%
80@90, 25 lb. boxes-_@06
70@80, 25 lb. boxes__.@07
£0@70, 25 Ib. boxes__@07%

ib. boxes__@03%4
. boxes__.@00%
. boxes__@10
. boxes__@15
. boxes._@16%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4

f4 im

“tt

%

* 24

<<

—

er aac ST
ry Se 2 ’

4

 

   

 

December 10, 1930

Hominy
Pearl, 100 Ib. sacks __

Macaroni
Mueller’s Brands

9 oz. package, per doz. 1 30

5 oz. package, per case 2 60
Bulk Goods
Elbow, 20 Ib. __-.-. 614@8
Egg Noodle, 10 Ibs. -_ 14
Pearl Barley
DCO 7 00
Barley Grits --_----_ 5 00
Oe ee 3 75
Ss
Vast India 22.0... 10
Tapioca
Pearl. 100 lb. sacks __ 09
Minute, 8 oz., 5 doz. 4 05

Dromedary Instant -_ 3 50

Jiffy Punch
8 doz.: Carton 22... __ 2 25
Assorted flavors.

FLOUR
Vv. C. Milling Co. Brands
Ey White: oo
Harvest Queen -______-
Yes Ma’am Graham,
BG 2 20

Lee & Cady Brands

American Eagle ___-
Home Baker ___.___.

FRUIT CANS
Mason
F. O. B. Grand Rapids

Half pint: 22 7 50
One Pint soo 7 15
One, quart 22002 9 10
Half:-palion 2000) 12 15
Ideal Giass Top
Half pint 2) 9 ut
One Pint 2 9 50
One. quart = ay 1.
Half gallon _________- 15 40
GELATINE
Jell-O, 3 doz, ....._- 85
Minute, 3 doz. —_---. 4 05
Plymouth, White -___ 1 55
Quaker, 3 doz. ___.__ 2 25

SURESET PRODUCTS
Made in Grand Rapids

 

Sureset Gelatin Des-
sert, OZ, 2s 3 20

JELLY AND PRESERVES
Pure, 30 lb. pails -_.. 3 30
Imitation, 30 lb. pails 1 85
Pure, 6 oz., Asst., doz. 90
Pure Pres., 16 0z., dz. 2 40

JELLY GLASSES
& Oz. per doz,

OLEOMARGARINE
Van Westenbrugge Brands

MATCHES
Diamond, 144 box  -. 4 25
Searchlight, 144 box__ 4 25
Ohio Red Label, 144 bx 4 2u
Ohio Blue Tip, 144 box 5 00
Ohio Blue Tip. 720-1c 4 00
*Reliable, 144 ____--_- 3 15
*Federal, -144 3 95

Safety Matches
Quaker. 5 gro. case___

MULLER’S PRODUCTS

  

 
  

4 25

Macaroni, 9 oz. ~----- 2 20
Spaghetti 9 oz. -_---- 2 20
Elbow Macaroni, 9 oz. 2 20
Egg Noodles, 6 oz. __-. 2 20
Ege Vermicelli, 6 oz. 2 20

Egg Alphabets. 6 oz.__ 2 20
Egg A-B-Cs 48 pkgs.-- 1 80

a2
NUTS—Whole
Almonds, Tarragona_. 19
Bratl, baree oo 23
Fancy Mixed ________ 22
Filberts, Sicily -_____ 20
Peanuts, Vir. Roasted 11

Peanuts, Jumbo, std. 13

Pecans, 3, star ______ 25

Pecans, Jumbo --____ 40

Pecans, Mammoth -_ 50

Walnuts, Cal, -.-.. 27@29

Hickory 2200 07

Salted Peanuts

Bancy, No. 272 14
Shelled

Almonds Salted —.______ 95

Peanuts, Spanish

125 lb. bags
Milherts. oot ee 32

Pecans Salted __.
Walnut Burdo

 

Walnut, Manchurian __ 55
MINCE MEAT
None Such, 4 doz. ___ 6 47

Quaker, 3 doz. case __ 3 50

Libby. Kegs, wet, Ib. 22
OLIVES
4 oz. Jar, Plain, doz. 15

10 oz. Jar, Plain, doz.
14 oz. Jar, Plain, doz
Pint Jars, Plain, doz.
Quart Jars, Plain, doz.
1 Gal. Glass Jugs, Pla.
5 Gal. Kegs, each ___-
3% oz. Jar, Stuff., doz.
6 oz. Jar, Stuffed, doz.
9% oz. Jar, Stuff., doz.
1 Gal. Jugs, Stuff., dz.

PARIS GREEN

bo Cobo Ht I 4 OT DO om DO
co
o

 

GRIND
eames
Bel Car-Mo Brand
242 tb. Dine. 4 35
8 oz., 2 doz. in case __ 2 65
$6 tb: pails
ob Ib, “patie oo

PETROLEUM PRODUCTS
From Tank Wagon

Red Crown Gasoline .. 19.7
Red Crown Ethyl -- _. 22.7
Solite Gasoline  _..__- 22.7
in fron Barrels
Perfection Kerosine __ 14.6

Gas Machine Gasoline 38.]
Vv. M. & P. Naphtha__ 18.8

ISO-VIS MOTOR OILS
In tron Barrels
Dient 2-2

Special heavy __._____
Extra heavy -- ~~...
Polgring “Fe 2
Tranmission Oil _____
Finol, 4 oz. cans, doz. 1 5
Finol, 8 oz. cans, doz. 2 30
Parowax, 100 Ib.  -.__ 8.3
Parowax, 40, 1 Ib. __ 8.55
Parowax, 20, 1 Ib. __ 8.8

ARMAAABEH
AAAA AHN
Fat bh at fet et et et

     

 

Ly
SUPERIOR
rer

cans 3 00

12 pt.
12 qt. cans 5 00

jemdac,
semdac,

PICKLES
Medium Sour
5 gallon, 400 count -__ 4 75

Sweet Small

16 Gallon, 2250 ~--___ 27 00
5 Gallon, 759 __-_____ 9 75
Dil) Pickles

Gal. 46 to Tin, doz.__ 10 25
No. 2% ‘Tina — 2. 2 25
32 oz. Glass Picked__ 2 80
32 oz. Glass Thrown 2 4(

MICHIGAN TRADESMAN

Dill Pickles Bulk
200 5 25

5 B00 cer mnen=
16 Gal., 650 -_._ -- 11 25
40 Gal, 1300 ..._..._ 30 00

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Battle Axe, per doz. 2 65
Torpedo, per doz. -._. 2 50

POTASH
Babbitt’s, 2 doz. ____ 2 75
FRESH MEATS
Beef
Top Steers & Heif. ____ 20
Good St’rs & H’f. 15%@18
Med. Steers & Heif. __ 14

Com. Steers & Heif. __ 12
Veal

On: See 16

Good 3 ee 14

Medium: 0) oo iH

mb

 

ee il
Mutton
Gond 12
Medium 2200 11
Poor: 2 Ae 10
Pork
Hon med. 22 18
tis, ee es SH
Shoulders (20) 14
Sparerins 22 ae 13
Neck bones 2220 7 05
Trimmings. 2) os 10
PROVISIONS

Barreled Pork
Clear Back __ 25 00@28 00
Short Cut Clear26 00@29 00

Dry Salt Meats
DS Bellies __ 18-20@18-17

 
  

Lard

Pure in tierces ______ 11%
60 Ib. tubs ____advance 14
50 Ib. tubs ____advance yy
20 lb. pails _.__advance %
10 Ib. pails ____advance %
5 Ib. pails ____advance 1

3 Ib. pails ____advance 1
Compound tierces ____ 11%
Compound, tubs _____ 12

Suasages

Bolopna 200 16
eer oe
Frankfort _____

Ope 202
Veal 222 en
Tongue, Jellied _______
Headcheese

Smoked Meats
Hams, Cer. 14-16 lb. @24

Hams, Cert., Skinned
EG-ES lb. 2s @23
Ham, dried beet
ene Beek @38
ornia Hams __ @
Picnic Boiled ore
Hams _.___.__ 20 25
Boiled Hams a:

Minced Hams my

@18
Bacon 4/6 Cert. 24 @31

Beef

Boneless, rump 28 00@36 00
Rump, new __ 29 00@35 00

ee Liver
CO 17
Calta 55
Pore ee 10
RICE
Fancy Blue Rose ____ 5.65
Fancy Head _____ 07
RUSKS
Dutch Tea Rusk Co.
Brand.

36 rolls, per case ____
18 rolls, per case ____
12 rolls, per case ____
12 cartons, per case __
18 cartons, per case __
36 cartons, per case __

SALERATUS
Arm and Hammer __ 3 75
SAL SODA
Granulated, 60 Ibs. cs. 1 35
Granulated, 18-21% olb.
peckaees 0. 1 00
COP FISH
Midd@les Coco 20
Tablets, % lb. Pure __ 19%
COR 1 40

Wood boxes, Pure __ 30
Whole Cod --___..._. 11%

HERRING
Holland Herring
Mixed, Kegs —_________ 95
Mixed. half bbls. ____ 11 35
Wixed, Dbig 223: t
Milkers, Kegs ________ 1 05
Milkers, half bbls. __ 12 50
Milkers, bbls. ______ 22 25
Lake Herring
% Bbl., 100 lbs. ____ 6 50
Mackeral

Tubs, 60 Count, fy. fat 6 00
Pails, 10 lb. Fancy fat 1 50

White Fish
Med. Fancv. 100 Ib. 13 00

Milkers, bbls. -_____ 18 50
K K K K Norway __ 19 50
& tb. pails -. 1 40
Cut Luneh _-__ 50

r
Boned, 10 lb. boxes __ 16
SHOE BLACKENING

2 in 1, Paste, doz. ___ 1 35
BE. Z. Combination, dz. 1 35
Dri-Foot, doz. ______ 2 00
Bixbys, Dozz. ______._ I a5

Shinola, doz.

STOVE POLISH
Blackne, per doz. __
Black Silk Liquid, dz.
Black Silk Paste, doz.
Enameline Paste. doz.
Enameline Liquid, dz.
E. Z. Liquid, per doz.
Radium, per doz. ____
Rising Sun, per doz.
654 Stove Enamel, dz.
Vulcanol, No. 5, doz. 95
Vulcanol, ee doz. 1 35

BND Ft ft ft ped ek fet et et
wo
or

Stovoil, per dez. _____ 3 00
SALT

Colonial, 24, 2 Ib. ____ 80

Solonial, 30-14% ______ 1 05

Colonial, Iodized. 24-2 1 35
Med. No. 1 Bbis.
Med. No. 1, 100 Ib. bk. 95
Farmer Spec., 70 lb. 95
Packers Meat, 50 lb. 57
Crushed Rock for ice
cream, 100 Ib., each 85
Butter Salt, 280 Ib. bbl.4 24

Bipelk, 50 ib. 40
Baker Salt, 280 lb. bbl. 4 16
14, 10 lb.. per bale ____ 1 80
50. 3 Ib., per bale ____ 2 15
28 lb. bags, Table ____ 35
Old Hickory, Smoked,

610 Ibe oo 4 50

 

Free Run’g, 32 26 oz. 2 40
Five case lots 23
Todized, 32, 26 oz. __ 2 40
Five case lots

BORAX
Twenty Mule Team

24, 1 Ib. packages __ 3 35
48, 10 oz. packages __ 4 40
96, % oz. packages __ 4 00

CLEANSERS

 
  
  

    

 

~.

80 can cases, $4.80 per case

WASHING POWDERS
Bon Ami Pd., 18s, box 1 90

Ron Ami Cake. 18s __1 62%
Brio. 85
Climaline, 4 doz. ___. 4 20
Grandma, 100, 5c -_.. 3 50
Grandma, 24 Large -. 3 50
Gold Dust, 100s ~.-._. 4 00

Gold Dust, 12 Large
Golden Rod, 24 4
La France Laun., 4 dz. 3 60
Old Dutch Clean, 4 dz. 3 40
Octagon, 96s 3
Rinso, 40s
Rinso, 24s 5
Rub No More, 100, 10

Os ee
Rub No More, 20 Lg. 4 00
Spotless Cleanser, 48,

0 oz.
Sani Flush, 1 doz. __ 2
Sapolio, 3 doz. 3
Soapine, 100, 12 oz. _ § 40

2

Snowboy, 100, 10 oz.

Snowboy, 12 Large __ 2 65
Speedee, 3 doz. ______ 7 20
Sunbrite, 50s -_______ 2 10
Wyandote, 48 ~_______ 4 75
Wyandot Deterg’s, 24s 2 75
SOAP
Am. Family, 100 box 6 16
Crystal White, 100 __ 3 85
Big Jack, 606 3: 4 75

3
Fels Nantha, 100 box 5
Flake White, 10 box 8
Grdma White Na. 10s 3 75
Jap Rose, 100 box ____ 7
Wairy, 100 bex 2: 4

9

Palm Olive, 144 box 50
Lava. 100 box 4 90
Octagon. 120 =. 5 00
Pummo, 100 box ____ 4 85
Sweetheart, 100 box __.5 70
Grandpa Tar, 50 sm. 2 10
Granépa Tar, 50 Ige. 3 50

Trilby Soap, 100. 10c
Williams Barber Bar, 9s 50
Williams Mug, per doz. 48

SPICES
Whole Spices

Allspice, Jamaica ____ @40
Cloves, Zanzibar ____ @50
Cassia, Canton _ 9 = @<*
Cassia, 5c pke., doz. @40
Ginger, Africa’ _____ M19
Ginger, Cochir = @46
Mace. Penang _____ 1 39
Mixed. No: t 22072 @32
Mixed, 5¢ nkes., doz. @45
Nutmegs, 70@90 _____ @59
Nutmegs. 105-110 __ @mfa
Pepper, Black = 41

Pure Ground in Bulk

  

Allspice, Jamaica ____ @40
Cloves, Zanzibar ____ @53
Cassia. Cantan 2” MOR
Ginger, Corkin 22. @33
Mustard 96200 M32
Mace Penane (9.0): 1 39
Pepner: Black 2 = @30
Nutmess oo @43
Pepper, White @57
Pepper, Cayenne ___ @40
Paprika, Snanish ____ @45
Seasoning
Chili Powder, 15c ____ 1 35
€elery Salt, 3 of. 2 2 95
S8260°2 07.0 22 90
Onion Salt 35
Gathe 2 a 35
Ponelty, $3 of, . = ¢ 96
Kitchen Bouquet ____ 4 50
Laurel Leaves ______ 20
Marjoram. 1 oz. _____ 9°
Savory: Jooz. 2.2 | 90
vane. fom. (20 | 90
Tumeric. 23% og |. 90
STARCH
Corn

Kingsford, 40 Ibs. __ 114%
Powdered. bags ____ 4 50

Argo, 48. 1 Ib. pkgs. 3 60
Cream: 48-1 2 4 80
Quaker, 40-1 07%

Gloss
Argo, 48, 1 Ib. pkgs. 3 60
Argo, 12, 3 Ib. pkgs. 2 62
Argo, 8 5 Ib pkgs. __ 2 97
Silver Gloss, i8, Is __ 11%

Elastic, 64 pkgs. ____ 5 35
Miser, 485) 30
Biger. 50 tha 26) 06
SYRUP
Corn

Blue®* Karo, No. 1% __ 2 84
Blue Karo, No. 5, 1 dz. 4 03
Blue Karo, No. 10 __ 3 33
Red Karo, No. 1% __ 3 05
Red Karo, No. 5, 1 dz. 4 29
Red Karo, No. 10 __ 4 09

Imit. Maple Flavor
Orange, No. 114, 2 dz. 3 25
Orange. No. 5. 1 doz. 4 99

Maple and Cane
Kanuck, per gal. ____ 1 50
Kanuck, 5 gal. can __ 6 50

Maple
Michigan, per gal. __ 2 76
Welchs, per gal. ____ 3 25
COOKING OIL
Mazola
Pints: 2 doz :. 22 6 75
Quarts; 1 doz. | 25
Half Gallons, 1 doz. — 11 75
Gallons, % doz. -._. 11 30

TABLE SAUCES

Lea & Perrin, large__ 6 00
Lea & Perrin, small_. 3 35

2
Tobasco, 2 oz. ~-__.__ 4 25
Sho You, 9 0z., doz.__ 2 25
A-¥, large... = £75
ew SIA oe : 15

Caper 2:02. =. 30

TEA
Blodgett-Beckley Co.
Royal Garden, % Ib. 175
Royal Garden, % lb, _. 77

Japan
Medium: 2 ~~ 35@36
Choice: ooo 37@52
Wanley 22 ee 52@61
No. t Nibie os 54
1 Ib. poke. Sifting _.____ 14
Gunpowder
Chotee oo 40
Maney 20 47.
Ceylon
Pekoe, medium ________ 57
English Breakfast
Congou, medium _______ 28
Congou, Choice ____ 35@36
Congou, Fancy ____ 42@43
Oolong
Medfum 2202 39
Choice) te 45
Baney 222 50
TWINE
Coton, 3 ply cone _____ 40
Cotton, 3 ply Balls wo 49
Wool, 6 ply 2 a 38
VINEGAR
Cider, 40 Grain ______ 22
White Wine, 80 grain__ 26
White Wine, 40 grain__ 19
WICKING
No. 0, per gross ______ 80
No. 1, per gross _____ 1 25
No. 2, per gross _____ 1 50
No. 3. per gross _____ 2 30

Peerless Rolls, per doz. 90
Rochester, No. 2, doz. 50
Rochester, No. 3, doz. 2 00

Rayo, per doz. _____ 75
WOODENWARE
Baskets

Bushels, narrow band,
wire handles ______ 1 75

Bushels, narrow band,
wood handles ____” 1 80

Market, drop handle__ 90

“Market, single hanal b
Market, ia

1 extra 1 60
Splint, lavee 8 50
Splint, medium (2. 7 50
Splint. small 2 6 50

Churns

Barrel, 5 gal., each __ 2 40
Barrel, 10 gal., each__ 2 55

3 to 6 gal., per gak _. "6
Pails

10 qt. Galvanized os GO

12 qt. Galvanized 2 85

14 qt. Galvanized a S10

12 at. Flarine Gal. Jr. 5 00
10 qt. Tin Dairy 4 00

Traps
Mouse, Wood, 4 holes_ 60
Mouse, wood. 6 holes_ 70

Mouse, tin, 5 holes __ 65

Rat, wodd 0 1 00

Rat, spring 2): 1 00

Mouse, spring _______ 30
Tubs

 

Large Galvanized = 9 76
Medium Galvanized cust 26
Small Galvanized _ =. € 75
. Washboards
Banner, Globe ________ 5 BO
Brass, single ______ 6 25
Glass. single ______ 6 On
Double Peerless ______ 8 50
Single Peerless ~ t:5@
Northern Queen 5 AQ
Universal 2 7 25
Wood Bowls
IS in. Butter 5 00
15 In. Butter 9 9 00
TChy Butter 0 18 00
19 in: Butter oo 25 00
WRAPPING PAPER
Fibre, Manila, white 05
No. 1} Wihre (2 oat
Butchers D F _ 064
ratte 07
Kraft Stripe _____ 0914
YEAST CAKE

Magic, 3 doz. _ 2 70
Sunlight, 3 doz. ______ 70
Sunlight, 1% doz. ___ 1 35

Yeast Foam, 3 doz. 0
Yeast Foam, 1% doz. 1 35

YEAST—COMPRESSED
Fleischmann, per doz. 30.

 

 

 

30

MICHIGAN TRADESMAN

December 10, 1930

 

HOW MERCHANTS CAN ASSIST

 

The Farmer of Michigan in Making
Sales.

To-day, as never before, we need to
study the relationship between the
farm and other types of business.

Michigan is essentially an agricul-
tural State. This does not mean that
we should discourage the growth of
new industries. New industries will
aid in the building up of a better home
market for agricultural products by
tending to increase our population, and
will undoubtedly aid in the processing
and marketing of agricultural products
‘to better advantage. However, we
should not be misled into thinking that
the basis of our prosperity is more
dependent upon industry than agricul-
‘ture,

The general agricultural situation
this fall continues to be influenced by
the business depression and world-
wide decline in the community price
level. Prices of farm products were at
the lowest level since March, 1916, ac-
cording to figures compiled by the
United States Bureau of Agricultural
Economics. As usual the price of farm
products at the farm have fallen faster
and farther than the general price of
the prices of any other products. From
August, last year, until August, 1930,
the average of prices at the farm fell
25 per cent. while the wholesale price
of all commodities in the United States
fell 14 per cent. and the retail prices
of things which farmers have to buy
declined 4 per cent.

Even with this further decline in
values, Michigan farmers are apparent-
ly in no worse condition than we find
the majority of people in large cities.
While we may not be prosperous, we
are able to buy anything we would like
to purchase in the majority of cases.
We have sufficient to eat and are not
confronted with the bread lines that
are found in some of the commercial
centers.

I do not believe that our trouble are
all over. Land is to-day worth less
than it was in 1917. The value in dol-
lars is slightly higher than in 1912 to
1914, but it is not worth as much in
purchasing value. This land situation
is important, not only to the owner of
farm land, but to the public at large, as
agricultural lands will be our largest
capital investment and any shrinkage
in capital values affects the economical
relationship and prosperity of the state.

Taxation is another phase of the
land question that needs careful con-
sideration. Farm taxes are now 262
per cent. of the pre-war, and they have
averaged two and one-half times the
pre-war since 1923, while farm prod-
ucts have been selling for only ap-
proximately one and one-third their
pre-war price.

Foreclosure of farms by mortgage
companies and others who make loans
on farm lands has created a new prob-
lem in our farm life, namely, that of
chain farming. Some of these com-
panies are adopting the policy of im-
proving these farms both in soil and
buildings in orders that they may sell
them in the future for enough to pre-
vent loss on their investment. Under
present conditions, it would seem that

by improving their holdings, they are
not only adopting a wise policy from
the standpoint of their company, but
they are preventing further depletion
of the soil and buildings, thereby help-
ing to build up the resources of the
community where the farms are lo-
cated.

I have often been asked if I feel that
corporation farming is coming to
Michigan. I do not believe that our
type of agriculture will fit as readily
into large operating units, as is -the
case in the Wheat Belt, but there is
undoubtedly a move in Michigan to-
‘ward larger farms and more machine
operation. I sincerely hope, however,
that farms as a class will remain on a
family unit basis.

Even if some of the farms are held
by large companies in the future, it
may be a good thing for agriculture to
have financial interests holding tracts
of jand and sharing as a common stock
owner in the profits or losses of farm-
ing. I know that some of our progress
toward a fairer consideration of agri-
cultural problems has been due to large
financial interests being responsible
for the ownership and management of
such tracts.

With our rapidly changing condi-
tions from an economic and_ price
standpoint, one of the difficult prob-
lems which farmers confront is the

Study of the relationship of their farm

enterprises. In other words, as to
whether we are operating our farms
so as to produce the crops and live-
stock which will bring the highest net
return. Closely coupled with this
problem is that of soil conservation.

Michigan does not have many mar-
ginal lands as we think of them in
many of the other states, but we have
lands that are now producing grain
crops that could undoubtedly be man-
aged more profitably from the stand-
point of pasture or some other type
of production.

As time goes on, we also need to
pay more attention to the question of
soil fertility. The application of lime
and sometimes other types of fertilizers
have aided in the growing of legumes
and other crops on a profitable basis,
thereby not only increasing the returns
from the farm, but improving the fer-
tility of the soil and preventing con-
siderable soil erosion. Preserving fer-
tility, preventing soil erosion, and the
adapting of our lands to the crop or
crops to which it is best fitted seems
to me to be a major conservation prob-
lem from the standpoint of Michigan
land.

Oleomargarine, none of which is
manufactured in Michigan, and 60 per
cent. of which is imported into the
United States free of duty, as com-
pared to a 12 per cent. butter tariff, is
now ‘being sold in Michigan in direct
competition with butter and is often
being published extensively through
advertising by the local merchants.
Two years ago, when our Department
asked for an inspection fee covering
oleomargarine so that it would help
pay the cost of inspection, the same as
other Michigan products, we were re-
fused such a tax.

To-day dairy farmers in Michigan
are asking that oleomargarine be put
on the same basis as butter from the

standpoint of supporting the -Govern-
ment, and to-day Michigan farmers are
coming to the merchants with the
same argument that they used with the
farmer, namely, patronage of home
owned stores and industries. Farmers
urge the patronage of home produced
dairy products. J. C. Smith.
——_»~--___

Growing Popularity of Pretzels.

The pretzel is making rapid gains in
popularity, judging by shipments in
the United States last year compared
with four years ago, according to in-
foramtion furnished Nov. 17 by the
Bureau of the Census. Compared with
1925, there was an incraese in ship-
ments in this country last year of more
than 8,000,000 pounds, it was stated,
but no figures are available on the
shipments in preprohibition days. The
following information was furnished by
the Bureau:

For the first time the figures on the
shipments or deliveries of the indus-
tries engaged primarily in the produc-
tion of pretzels, are included in the
biscuit and cracker industry. These
figures show that last year the ship-
ments in this country total 35,796,651
pounds. This represents an increase
in quantity of more than 8,200,000
pounds compared with 1925, when the
figures on quantity shipments were
first gathered,

Prior to this year, pretzels were in-
cluded in the “bakery products, other
than biscuits and crackers” industry,
but it was thought that the present
classification would be more correct.
It has only been since 1923 that fig-
ures on the pretzel industry were se-
cured separately, and in that year the
value of the products was $4,280,660,
while the next census year showed an
increase of about $650,000.

Last year there were 108 industries
engaged primarily in the manufacture
of pretzezls, while about 1,500 people
were employed by these establish-
ments, and approximately $1,350,000
was paid out in wages.

The total value of the biscuit and
cracker industry was $271,694,999, an
increase of more than $22,000,000 com-
pared with 1927. There were 33,555
wage earners (average for the year)
employed by the industry, while the
total wages amounted to $33,868,740,
a decrease of about $150,000. The
number of wage earners does not in-
clude the salaried employe of the es-
tablishments, and since only a general
average for the year is taken, there
may be a discrepancy in the monthly
figures.

The value of bread, rolls, cake and
similar products made by these estab-
lishments as secondary products last
year totaled $7,204,845. Manufacturers’
profits cannot be calculated from the
census figures because no data are col-
lected for certain expense items, such
as interest on investment, rent, depre-
ciation, taxes, insurance, and advertis-
ing.

The gost of materials, containers for
products, fuel and purchased electric
current in the biscuit and cracker in-
dustry last year amounted to $105,094,-
339, a decrease of about $2,900,000
compared with 1927, while the value
added by manufacture was $166,600,-

660, an increase of more than $25,500,-
000 last year.

Prior to 1921, when the census first
was taken at two-year intervals, no
separate figures were obtained on the
pretzel industry. In 1914, the last
year for the five-year census, the bak-
ery product industry was taken as a
whole. As the purpose of the prelim-
inary report, of which the figures for
1929 are a part, is to make the census
statistics available at the earliest pos-
sible date, they have been compiled
from returns which will be further
scrutinized, before the final figures are
made public, and are therefore subject
to revision, but it is believed that any
differences which may occur are not of
sufficient importance to have any ma-
terial effect on the value of the statis-
tics for practical purposes.

—__+++___
Keeping Lettuce Fresh.

._ In handling lettuce the problem is to

keep itenot only fresh, but looking
fresh,

As the lettuce is picked over, the
heads open up more or less, especially
if they are not extra hard. They be-
come ragged and outer leaves have to
be trimmed off. This takes time and
also takes away from the attractiveness
of the lettuce.

At a Pasadena, Calif.. store each
head of lettuce has an ordinary rubber
band snapped about it when it is put
out on the vegetable rack. The rubber
band is large enough so that it doesn’t
fit too tightly or cut into. the lettuce.
The ‘band holds the head together. As
the head is sold the rubber is removed
to ibe used again. -

At this same store the bin used for
lettuce is lined with burlap. The bur-
lap is dampened and as the lettuce js
sprayed from time to time through the
day, it remains damp, holding moisture
well.

The heads are turned down against
this damp burlap and keep fresh much
longer than when turned up. The dis-
play looks neat, too, with its regular
rows of firm looking lettuce heads.

—_2~--__
To Be Loved.

Don’t find fault.

Don’t contradict people, even if you
are sure that you are right.

Don’t ‘be inquisitive about the affairs
of even your most intimate friends.

Don’t believe the evil you hear,
Don’t repeat gossip, even if it does
interest the crowd.

Don’t go untidy on the plea that
everybody knows you.

Don’t sverdress.

Don’t believe that everybody else in
the world is happier than you.

Don’t use vulgar language.

——_++-__
Good Service Brings Many Customers.
The East End Shoe Store (Grand
Rapids) has this gold letter sign on
its window—
Walk In Please
‘Walk Out Pleased.
Mr. Worst, the Owner, is doing a
fine community business, especially in
schoo! shoes in the higher price ranges,

A man with a grouch may be serious
to himself, but he is
others.

Keeping cool under
shows the good clerk.

excitement

ridiculous to.

 

 

 

30

vw UY

=e

ae

 

 

December 10, 1930

HENDERSON HENCHMEN.

 

They Sound “Call To Arms” in a
Ohio City. *

An organization of the Modern Mer-
chant Minute Men of America, per-
fected at a meeting held in Columbus,
Ohio, recently, was attended by about
200 men and women from practically
every part of the State. The call for
the meeting was issued by Henry J.
McFerren, Tiffin, Ohio, third vice-pres-
ident of the National organization. It
was announced that steps will be taken
at once to organize eight additional
states. The organization is affiliated
with the National organization, which
has headquarters at Shreveport, La.,
and of which W. K. Henderson is the
head.

The objects of the association as
announced by its promoters are: To
educate the public to the real dangers
of outside chains; to fight the contin-
ued encroachment upon: the business
of local merchant in all communities
“business which, by every moral and
economic right, should be his.”

Principal speakers were Mr. Mc-
Ferren, who acted as chairman; Charles
Wharton, Kenton, Ohio, president of
the National Federation of Farm
Council; Robert J. Beatty, Columbus,
an attorney and president of the Co-
lumbus» organization; Senator Joseph
N. Ackerman, of Cleveland; Repre-
sentative-elect James Foster, of Cleve-
land; Secretary Trumbull, of the Ohio
Wholesale Grocers Association, and
others.

The speches were mostly reiterations
of the sentiments expressed by W. K.
Henderson over his broadcasting sta-
tion and were generally very rabid
against chain stores and their man-
agements.

Resolutions adopted urged all mem-
bers to keep their signs displayed
prominently in their stores, expressing
opposition to certain legislators and
favoring others who have given pledges
of support to the antichain store move-
ment. It was announced that there are
2,700 members in Ohio.

The schedule of dues as announced
is:

Manufacturers, class A, doing busi-
ness over $100,000 per annum, $100
per year;

Manufacturers, class B, doing busi-
ness under $100,000 per annum, $50
per year;

Wholesalers, class A, doing business
ness over $150,000 per annum, $100 per
year;

Wholesalers, class B, doing business
under $150,000 per annum, $50 per
year;;

Retail merchants, class A, doing
business of $60,000 or more per annum,
$25 per year;

Retail merchants, class B, doing
business of less than $60,000 and more
than $30,000 per annum $12 per year;

Retail merchants, class C, doing
business under $30,000 per annum, $6
per year.

Individuals and those engaged as
clerks $2 per year.

It was announced that 25 per cent.
of the dues collected remain for state
expenses, of which sum 62% per cent.
remains in the originating communities

MICHIGAN TRADESMAN

and the remainder going to the state
organization. Seventy-five per cent. of
dues collected goes to the National
organization to be used for paying the
expenses of broadcasting to serve the
cause, to pay the expenses of National-
ly known speakers over radio or before
meetings, to print and_ distribute
pamphlets, to aid in educating the
public to the danger of chains and to
bring the serious problem to the atten-
tion of law-makers, both State and
Federal.

It was announced that for the last
three months W. K. Henderson has
been operating three additional broad-
casting stations on the Pacific coast
for the advancement of the M. M. M.
A. and it was also announced that he
had leased on a part-time basis station
WOWO, at Fort Wayne, Ind.

—_+++—____
Recent Mercantile News From Ohio.

Columbus—The Walker T. Dicker-
son Shoe Co. of this place which took
over the former plant of the Rilley
Shoe Manufacturing Co., is very much
encouraged over the future, and is
planning to start cutting 400 to 500
pairs of welts daily.

Cleveland—The Chisholm Shoe Co.
will open a new store at 14824 Detroit
avenue, Lakewood, Ohio, about Dec.
10. This will make twelve stores for
the Chisholm chain, seven of which
are located in Cleveland and the re-
mainder in Columbus, Detroit and
Toledo. The new Lakewood store
marks their first invasion of this fash-
ionable suburb and the store will be
located in the central business district
of the city. The manager of the store
has not been chosen to date.

Cincinnati—A voluntary petition in
bankruptcy has been ;filed by the Reb-
hun Last ‘Co. in the U. S. District
Court here ‘without schedules. The
petition sets forth that the company
was unable to meet its indebtedness
and desired to give its assets for the
benefit of its creditors.

Newark—Roe Emerson, 79, the old-
est active merchant in Newark and
head of a clothing and furnishings
store here, died in a hospital at Wolf
Lake, Mich., as a result of an auto-
mobile accident, sustained while driv-
ing to ‘Niles for treatment for his eye-
sight. He sustained a compound
fracture of his right arm, a fracture of
the skull and severe bruises. Mrs.
Emerson who was in the accident and
uninjured was with him when he
passed away. Funeral services were
held at his former home, 106 Hudson
street. He is survived by his wife,
three sisters and two brothers.

Columbus—The Nisley Shoe Co.,,
which has headquarters with the G.
Edwin Smith Shoe Co. here and of
which company it is a subsidiary, an-
nounces that in all of its stores except-
ing the recently established Coast units
the standard price of shoes is reduced
from $5 to $4. The reduction became
effective Nov. 22. The company offi-
cials, however, announce that it is a

sale price and not the permanent

policy of the company.

Cincinnati—Frank J. Wenstrup, 67,
founder of the Frank J. Wenstrup Co.,
prominent merchant tailors, died Tues-
day night of heart disease.

‘Cleveland — Involuntary bankruptcy ~

proceedings have been filed in the U.

S. District Court here against General
Mattress Co. by Attorney Herbert S.
Mendelsohn, representing Excelsior
Supply Co., $270; Freiberger, Inc.,

‘$195; Progressive Printing Co., $35.

Cincinnati—The Shannon & Sokup
Co., retail men’s furnishings goods and
hats, 118 West Fifth street, has made
an assignment in Probate Court to At-
torney Willam R. Benham. Assets
were listed at $50,000, and liabilities at
$40,000. Poor business was given as
the reason.

Toledo—Fred H. Granthen, 45, To-
ledo clothier and president of the
Granthen-Van Wormer, Inc., hére,
died suddenly of heart disease Wednes-
day in his home, 1149 Prospect avenue.
Mr. Granthen had been in the men’s
clothing business here for a number of
years. He was associated with
Mockett’s, with Thornberry’s and with
the Granthen-Kulp concern before the
organization of the Granthen-Van
Wormer Co. :

Cleveland—Harry Filiar, trading as
Filiar Cap Mfg. Co., manufacturer of
caps and retail men’s furnishings, has
filed a voluntary petition in bankruptcy
in the U. S. District Court here, listing
liabilities of $2,506 and assets of $761.

Columbus—Payment of a dividend of
10 per cent. at once was authorized at
a meeting of the Office Bros., Inc., re-
tail clothing, held Dec. 1. This is the
first dividend. Liabilities of the com-
pany are about $40,000, while collec-
tions and money received from the
sale of stock amounts to about $7,000.
The concern conducted a retail cloth-
ing store at 230 North High street,
and a store in Springfield. The stock
was sold to John Thall, who is con-
tinuing the business in the same store.

22s 2>______

How To Make Money While in Busi-
ness.
(Continued from page 21)
on a centrally located buiding in a large
city is as secure therein as the biggest
capitalist who may have a similar, al-
though vastly larger, interest therein.
He is securer than the owner because
the owner’s interest comes after all
mortgages. Consider what mortgage
means and you will get the point.
Mortgage means death gauge—death
grip.

There is a striking similarity be-
tween the dealing in stocks and bonds
and dealing in merchandise. This be-
cause in each line of business a cru-
cially important element is to know
when to sell. It is also much easier in
each line to buy than to sell to ad-
vantage. Profits are taken in merchan-
dise more as a matter of routine usu-
ally speaking; but when markets
change radically one way or the other
the usual run of men is not quick
enough to follow. This holds good
now in meats and groceries as it did
for many thousands in the stock mar-
ket last year. Paul Findlay.

 

Do You Wish To Sell Out!
CASH FOR YOUR STOCK,

Fixtures or Plants of every
description.

ABE DEMBINSKY

Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich
Phone Federal 1944.

31
All Depends on the Pin. —

The business man was telling a friend

of the beginning of his successful ca-
reer,
“IT got my start in life,” he said,
“thtrough picking up a pin in the
‘street. A wholesale merchant that I
had asked for work had turned me
down, and on my way out I saw a pin.
EP

“Yes, yes,’ interrupted the friend.
“You picked it up, the merchant was
impressed by your carefulness, called
you back and made you the head. of
the firm.”

“Not at all,’ retorted the business
man. “I picked up the pin and sold it.
It was a diamond pin,’

————e-2~___
Quick Assets.

Two knights of the road were walk-
ing along the railroad tracks and found
a ‘bottle of white mule. One took a
drink and passed it to the other. And
so forth until the bottle was empty.

After awhile one puffed out his chest
and said, “You know, Bill, to-morrow
I'm going to buy this railroad. I’m
going to buy all the railroads in the
country, all the automobiles, all the
steamships—everything. What do you
think of that?”

Bill looked at his companion dis-
paragingly, and replied, “Impossible,
can’t do it.”

“Why not?”

“T won’t sell!”

—_+-+-___
He Knew His Job.

“So you think you can dress a show
window so that every woman who
comes along will stop and look at it,
do you?” asked the manager of a
dressmaking establishment of an ap-
iplicant for -work.

"Mes, sir F do.”

“Well, then, what is the first thing
you would do?”

“Td put a big mirror in the window
and—”

“That’s enough, young man; we
don’t want you as an employe. We'll
take you as a partner.”

 

Profits and pay are linked. They
go down and up together.

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

WANTED TO BUY—Grocery or general
store. Address No. 360 c/o Michigan
Tradesman. 360

A RELIABLE FIRM—wWith sales or-
ganization, wants to represent RELI-
ABLE COMPANY in this territory. 404
Murray Building. Grand Rapids, —

3

 

 

 

 

For Sale—On account of death of own-
er, a stock of men’s and boys’ furnish-
ings, groceries, novelties, and fixtures.
$3,000 will take the outfit. Mrs. EB. A.
Lyon, Bloomingdale, Mich. 358

 

I OFFER CASH!

For Retail Stores—Stocks—
Leases—all or Part.
Telegraph—Write—Telephone

L. LEVINSOHN
Saginaw, Mich.
Telephone Riv 2263W
Established 1909

 

 

 

 

32

MICHIGAN TRADESMAN

December 10, 1930

 

Unfairness of the National Biscuit Co.

For years the National Biscuit Co.,
in selling chain stores, has permitted
the stores of the chain to lump their
purchases and collect the appropriate
discount, which of course was greater
than the discount earned on the pur-
chases of any individual store. In
other words the company treated the
chain system as an individual buyer.

No reasonable person has any quar-
rel with that. On the contrary, every-
body admits it is perfectly logical and
right.

But the company has never been
willing to treat co-operatives that way.
In some way it saw a difference be-
tween a chain store with 100 stores,
giving one order, and a co-operative
with 100 members giving one order.
I can’t see any difference, and I never
saw or heard anybody who could point
one out. For a long time the Biscuit
Company stubbornly refused to recog-
nize co-operatives at all, but during the
last few months it has been treating
a few of the Western ones like chain
stores. Now even that is to be stopped
because the company says it hasn’t
worked out. I don’t see how it could
fail to work out.

I haven’t been asked for my opinion
but here it is anyway: I feel that the
only fair way for the National Biscuit
Co. to deal with retail interests is to
give them all, chain stores, co-opera-
tives, and individuals alike, the discount
based on their purchases. It seems
distinctly unfair to compel the co-
operative to take itself apart and stand
on the individual purchases of its mem-
bers, without compelling the chain to
do it too.—Grocery World.

———_-st22-—>____
Late Business News.

Cool weather last week gave a fillip
to retail sales which was felt in many
lines. Retailers hope that the mo-
mentum imparted will carry through
the holiday season.

Announcement that U. S. Steel and
Bethlehem Steel had advanced steel
prices for deliveries in the first quarter
of the new year was the most signifi-
cant news of the week.

Henry ford’s South American rub-
ber plantation experiment is reported
by the Para correspondent of the India
Rubber Journal of London to be far-
ing badly. A poorly chosen site and
labor troubles are said to be the ob-
stacles to successful operation . The
local government, the correspondent
Says, refused to allow the plantation
to pay its men the ford scale of wages
The filial relation between this report
and the English interest tends to dis-
credit the news.

Mai! order house prices in the Janu-
ary catalogues will be from 5 to 10 per
cent lower than they were in the fall
catalogues. The fall catalogue prices
were 10 per cent. under the prices in
the spring catalogues. Montgomery
Ward sales in November were off more
than 29 per cent. over November, 1929.

Recent cuts in shoe prices are to be
maintained, executives of most of the
large chain store companies say, al-
though at least one company announc-
es discontinuance of the 10 per cent.
concession made last month. Melvi'le
Shoe reports a gain of 15 per cent. in
sales since the price reduction on Nov.

1 and expects record-breaking volume
for the year.

Florida citrus fruit growers are
urged by the Federal Farm Board to
undertake a co-operative marketing
program like that of the California
Fruit Growers’ Exchange. The Flor-
ida Citrus Exchange handled half of
the state’s crop this year.

Every car in the 1931 Hudson-Essex
lines is lower in prices than the same
type at its introduction last year. The
recent statements in this place that the
low prices had been reduced and the
high prices increased proves to have
given an erroneous impression.

Proposed standards for corn, peas
and tomatoes under the McNary-
Mapes amendment to the Pure Food
Law is to be considered at the conven-
tion of the Tri-State Packers’ Associa-
tion in Philadelphia Dec. 10-12. The
movement to extend food standards is
spreading rapidly.

Prices of soft surface coverings were
reduced from 10 to 25 per cent. with
the opening of the spring season this
week, Bigelow-Sanford taking the lead.

Decrease in wholesale trade in Octo-
ber was reported this week by the
Federal Reserve System as follows:
groceries, 12 per cent.; dry goods, 24
per cent.; hardware, 22 per cent.; and
drugs, 10 per cent.

An increase in first class postal rates
from two to two and one-half cents
for each ounce or fraction thereof, ex-
cept on postal cards and private post
cards, was recommended this week by
Postmaster-General Brown.

——_——__> ~~
Simplifying an Inventory.

A full inventory, conducted often
enough to check slow movers, means a
lot of work, but a New Hampshire
grocer manages it in this way:

Going carefully through his annual
inventory, he makes a list of items that
look to him like slow movers. These
items he inventories every month,

This work is easier than it sounds.
There is no totaling of columns, nor
even extending of prices. The grocer
only needs the count, so many cases
or so many dozens. For comparison,
each inventory sheet is ruled in twelve
columns. The count of this month
compared with the count of last month
shows the movement. Purchases in
between counts must, of course, be
taken into consideration,

——_>-~_____
Gabby Gleanings From Grand Rapids.

A. J. Long, Jr., former sales man-
ager of the Kroger Grocery & Baking
Co., has been appointed manager of
the Grand Rapids branch, it has been
announced. Previous to working in
the Detroit branch as sales manager,
Mr. Long was sales manager of the
Grand Rapids branch. He originally
came to Detroit as advertising man-
ager.

Alvah Brown, proprietor of the
Browning Hotel, in Grand Rapids, is
engaged upon a complete program of
renovation. Amosg other things, Mr.
Brown is redecorating all of his rooms
in rough plaster in different shades.

Ernest Lock has been appointed
steward of the Hotel Rowe, Grand
Rapids, succeeding Thomas Christen-
sen, who resigned recently to go to
Florida, where he joined his brother
in the operation of a chain of restau-

rants in Tampa and Miami. Mr. Lock
came to the Rowe from the University
Club, in Chicago, and previously was
connected with the Glen Oaks Country
Club.

William R. Roach and wife, who
have been at Hot Springs, Ark., for
about a month, are both so much im-
proved in health that they will return
to Grand Rapids for the Christmas
holidays.

The Rademaker-Dooge Co., has sold
two new grocery stocks during the past
week—M. H. De Vries, 256 Cedar
street, and A. E. Heintzelman, 3055
South Division avenue.

——_> ++ ____
Charts Fowl Prices To Speed Sales.

Formerly much time was wasted in
figuring the prices on fowl. The pro-
prietor of this store has solved the
problem by making out two charts,
one for ducks and one for turkeys,
listing total prices on these birds from
one pound to twenty-one pounds, in-
cluding halves and quarters.

This chart is changed when prices
change and is displayed conspiciously
at the meat counter.

Not only does such a chart speed
sales but it tends to convince custom-
ers they are not being overcharged and
that prices are the same to all pur-
chasers.

—_>~+____
Says Slicer an Essential.

It is interesting to note how much
importance some merchants place on
their equipment as ‘‘sales builders.”

One grocer in a comparatively small
Massachusetts town is finding his slic-
ing machine almost indispensable in
creating good will.

“Not only does it allow you to give
customers meats properly sliced,” he
says, “but it enables you to better use
up the ends and in this way guard
against loss. With the high prices at
which meats are selling to-day the loss
of a half pound in an end may reduce
the profit to the vanishing point.”

—____»-~.__
Pushes an Unusual “Grocery” Item.

One in particular made an. impres-
sion on us in his plan of pushing shoe
polish. He has placed a large mirror
in front of the door, far enough back
and tilted at such an angle that no
person can enter without getting a
good view of his shoes. Around it is
arranged a generous supply of shoe
polish and brush outfits. In the top
of the mirror is written with soap, in
bold letters, “Have You Had Your
Shine To-day?”

—___ > ___
Extra Measure of Service.

St. Johns, Dec. 8—I congratulate
you cordially upon the forty-seventh
anniversary of the Michigan Trades-
man. Marking, as it does, the forty-
seventh anniversary of service to the
‘best interests of business men, sub-
scribers instinctively recognize the ex-
tra measure Of service beyond the dol-
lar and cents service the Tradesman
willingly gives the merchants,

I wish vou success in continuing
scriptural measure of service to high

ideals and public good.
C. B. Mansfield.

———e+~>____

May the Good Work Continue.

Ludington, Dec. 6—I note you have
fortv-seven vears to vour credit as
publisher of the Michigan Tradesman.
In the fact that the Michigan Trades-
man stands Nationally a shining ex-
ample of fearless, virile and construc-
tive journalism, you should find reward

for the years you have devoted to its
perfection. May your work continue
for decades to come. May your
recompense be sufficient for all re-
quirements, but not such as to induce
retirement. Louie E. Courtot.
——__22-+____

The weak man is the who who re-
fuses to do any real thinking, or to
make any sacrifices, and he will not
take on responsibility for himself or
others. He is usually a pessimist, for
it takes thought and imagination to be
an optimist. A pessimist does not
know what is the matter with him, for
he is too busy figuring out what would
be an “ideal” position for him to be in,
and fis all the time complaining about
what other people are doing that pre-
vents him from having that “ideal”
position. The optimist knows he can-
not have an “ideal” position and is too
busy thinking and working for the

* position he knows he can get if he will

stick to it and make enough sacrifices.
a te ee _
Rice—The ability of the growers in
the three large producing states in the
South to maintain their fight for high-
er prices on prolifics and Blue Rose is
being put to a severe test, as millers
are hesitating to take on any supplies
at additional costs when the trade re-
fuses to come into the market for
stocks even at the present low hasis.
Many millers are therefore closing
their plants and awaiting developments.
This has created at least a temporarily
stronger condition in the South, as it
will tend to hold down production in
the face of negligible demand. The
outcome of the fight for higher prices
is doubtful. Fortunately for the farm-
ers Farm Board loans will enab‘e
them to carry their stocks and avoid
demoralization. Long grains continue
firm and in light supply. Export de-
mand is fair.
+> +>
Pickles—Except for a scarcity in
large genuine dills of 800 count and
over, there is little to say about the
market at the present time. Demand
is mostly confined to varieties which
are very short. Shippers in the Middle
West have had much difficulty in
grading out their stocks this year,
about 80 per cent. of them running to
bloaters. There are ample supplies of
the smaller sizes, with buying rather
desultory.

 

——_2~~+.___

Syrup and Mo!lasses—Sugar syrup
has shown a little better demand dur-
ing the past week. The aggregate busi-
ness is still poor. Stocks seem to be
low nearly everywhere. Prices are un-
changed. Compound syrup is very
dull without change in price. If busi-
ness continues as poor as it is now,
prices will probably decline. Molasses
fairly active at unchanged prices.

———__-2s2.o______

Vinegar—Activity in vinegar is lim-
ited to replacement demand and there
have been no changes in quotations for
the week. Cooler weather was ex-
pected to stimulate business, but it is
stil far below normal. Sales are in
small lots.

-——-& ~~» o_

Sauerkraut—The influx of kraut

from Wisconsin continues to exert a
depressing influence on the market,
but prices appear to be stabilized at
about their present low levels. Trading
is below normal for this time of the
year.

 

in,