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GRAND RAPIDS, WEDNESDAY, J ANUARY 14, 1931

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Number 2469

 

 

 

 

 

Wealth brings with it its own checks and balances.
The basis of political economy is non-interference.
The only safe rule is found in the self-adjusting
meter of demand and supply. Do not legislate.
Meddle and you snap the sinews with your sump-
tuary laws. Give no bounties; make equal laws;
secure life and property and you need not give
alms. Open the doors of opportunity to talent and
virtue and they will do themselves justice and
property will not be in bad hands. In a free and
just commonwealth property rushes from the
idle and imbecile to the industrious, brave and

persevering.

Ralph Waldo Emerson

 

Public Reference Library, oo
Library St

 

 

 

 

 

 

 

 

 

MICHIGAN BELL
TELEPHONE CO. |

 

She finds Reo

TELEPHONING
Inexpensive

R shopping, making social engagements and keep-
ing in touch with out-of-town friends, she finds
telephoning the quickest, most convenient, and least
expensive way.
She uses the Yellow Pages of her telephone directory as
a shopping guide, and buys by telephone.
Her bridge group or dinner guests are assembled quickly
by telephone. (Telephoned invitations are nearly always .
socially correct.)
She talks with out-of-town relatives frequently by Long
Distance, and when friends move away, she maintains
her acquaintanceship with them by telephone.
The cost of telephone service is low.
Shop by Telephone! Use the Classified Tele-
phone Directory (Yellow Pages) as a guide

 

 

 

 

 

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Old Master
COFFEE

Universally Conceded To Be the Best
Brand on the Market For the Money.

SOLD ONLY BY

The Blodgett-Beckley Co.
Main Office Toledo

Detroit Office and Warehouse
517 East Larned Street

 

 

 

 

OT I IIE LIT OT OT GT IT GIT IT IGT GT TOIT IGE LIT” TAT

The Modernized Store Succeeds

The successful merchant keeps abreast of the times. That’s why
he is successful.

Terrell’s steel display shelving, tables, racks, counters and special
fixtures will put YOU in the progressive profit-making class.

For modern, sanitary, lasting, flexible store equipment, use Terrell’s.

|

 

— LET US HELP YOU MODERNIZE YOUR STORE —

TERRELL’S EQUIPMENT
COMPANY

GRAND RAPIDS, MICHIGAN

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IMPORTANT TO REMEMBER

 

Quality — quantity — and the new popular price of
Mueller Macaroni Products means increased business for
grocers on this well known brand. a

January to April is the best season for Macaroni Products.
Lent this year is from February 18th to April 5th and
the week of March 2nd will be known as “MACARONI
WEEK”’ sponsored by the National Macaroni Manufac-
turers Association. Sales of Mueller Macaroni Products
will increase during this period. Display them prom-

inently to get your share.

Money invested in Mueller’s is protected by their liberal

policy of guarantee.

C. F. MUELLER COMPANY
JERSEY CITY NEW JERSEY

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 
   
  

  

    
    
  
   
   
   
    
  

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MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart ‘Building, Grand Rapids,

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

DEVOTED TO the best interests of business men,

 

 

 

SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly m advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each, Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
ald, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

THREE GREAT MESSAGES

 

To the Retail Shoe Dealers of
America.

The annuale convention of the Na-

tional Shoe Retailers Association,

which was held in Detroit last week,
was a marvelous success in every re-
spect.

A National gathering brings a har-
vest of news from many sources. ‘Sig-
nificant changes come to pass during
National shoe week. New times, new
products, new methods of distribution
and new publicity. Conventions are
ever in process of change. Future con-
ventions will be benefited by learning
the lesson of diversifying merchant in-
terest and merchandise interest, :

As something more than a gesture,
the Governor of Michigan and the
Mayor of Detroit were each presented
with twelve pairs of shoes, and the
first lady of the State was given a
baker’s dozen. The stunt might have
been based on the urge for publicity,
but it had a very salutary effect on
stimulating many merchants into think-
ing of more types of shoes, salable in
their community. If you would select
twelve pairs of shoes for a customer,
would you be able to make a similar
classification out of your own stock?

The first day’s session as an officially
run convention opened with a ‘team
that will in the future work closer to-
gether. The first speaker at the con-
vention was Rome C. Stephenson,
president of the American Bankers
Association. Inasmuch as he was
scheduled for a radio hook-up, lunch-
eon was speeded up ‘to permit the swift
break in the program so that the re-
mainder of the world might get a
banker’s picture through a shoe store
window. The head table was equally
balanced — prominent ‘bankers and
prominent shoe men and no one could
tell which was which. This statement

as written packs somewhat of a wallop,
as maybe many of the bankers present
“find themselves in the shoe business.”
The ‘first shot out of the N. S. R. A.
battery of convention talent was by
President A. H. Geuting. It combined

much of the shrewd cagacity of a shoe
merchant standing in the position of
the schoolmaster to industry. In ad-
dition to his address, he spoke in no

uncertain terms of the necessity of.

accord in industry, even to the extent
of operating its shows and general
meetings, with the shoe merchants
playing at least the part of representa-
tive of the public and the contact
through which production gets its dis-
tribution, to the ultimate consumer. It
might have been interpreted as throw-
ing down the gage of battle to any
attempt to run a National show with-
out counting the buying group in as
a very important party.

The second day’s session was an all
industry affair with the itanners’ mes
sage read by Louis Robertson, the
manufacturer’s message by John C.
McKeon and the retailers’ message by
President Geuting again. The story
of all the talks can be told in a line—
respectful attention to the power of
consumption—the way out of this re-
pression is through direct approach,
appeal and appreciation of the public
for new shoes, perhaps more shoes,
and even perhaps better shoes in 1931.

Each speaker emphasized the neces-
sity for planning every shoe to fit a
need and a purpose, every color a
fashion and a function, and every price
a courage and a conviction.

Hopes and expectations of this con-
vention to show some general indus-
trial progress that might be com-
municated to Washington as a sign
and symbol of better times ahead, seem
to be justified. ‘Measurable progress
was made in Detroit toward a hetter
shoe year in 1931. The public will get
more service, more value and more
shoes for the money in 1931. Detroit
itself communicated some of this spirit
to the industry. On _ the Monday
morning that the convention started,
some 27,000 workers returned to auto-
mobile production. The shoe mer-
chants of Detroit, knowing they had a
convention in their midst withheld all
clearance sales until the guests had
gone home, and as the result, even the
newspapers seemed to have the uplift
that regular prices give. The weather
itself communicated a sharp tang of
winter and many a merchant got the
impulse to buy, feeling that “spring
cannot be far away.” It was one of
the most orderly conventions on rec-
ord. Those who had an idea that the

proximity to the Canadian border
would carry with it the uncertain Spirit
of fellowship over business were some-
what surprised to note that beverages
end business had little in common at
this convention. Proximity immunizes.

Even the executives of the organiza-
tions were surprised at ithe attendance
at the forum meetings. Because of
the major importance of fashion in-
formation at this time we stress in
this issue deliberations at the feminine

footwear forums, with a promise of
fashion news of men’s and children’s
footwear in the early issues to come,
This is one season to quote Maurice
Miller, “the merchant has no room for
a fashion mistake,” so we give in high
lights the picture of fashion as check-
ed and double-checked throughout the
convention.

No convention spread itself more in
news, pictures, radio and even talky
pictures. The Paramount-Fox and
Pathe sound and sight crews moved
Over from ‘Chicago to picture the
Spring of ’31 in shoes, so that movies
everywhere might later show the pub-
lic new thrills and styles in footwear.
It was a convention of conservative
counsel and encouraging is the word
best descriptive of its accomplish-
ments.—Boot and Shoe Recorder.

——_»~+~.__
Excessive Cooking Reduces Vitamin
Value of Vegetables,

The best of fresh vegetables, even
though attractively prepared and sery-
ed, may be so injured in cooking that
much of their nutritive value is lost,
since the original vitamin and mineral
content is reduced by heat, by using
too much fluid, or peeling too deeply, it
was stated orally Jan. 9 at the Bureau
of Home Economics. The following
information was also furnished:

All vitamins are affected by high
temperatures and long cooking but
there is much loss only in vitamin C at
normal cooking temperatures. There
is a conspicuous exception to this rule
in the case of tomatoes which cooked
or canned are nearly as good a source
of this vitamin as when fresh. The
loss of vitamin C is due to oxidation
and to its solubility in water. The
potency of vitamin A is gradually re-
duced by ordinary cooking processes.
For this reason methods of cooking
greens and other foods containing this
vitamin have been revolutionized. Cab-
‘bage, which was cooked for ‘hours,
and spinach and other similar foods are
now cooked but a few minutes, just
enough to make them tender and not
long enough to shrivel them. They
should not be cooked with meat, for
the time of cooking should be deter-
mined by the vegetable itself and not
by the added material.

Vitamin B is very widely distributed
and not much affected by heat and so
is léast likely to be absent from the
diet.

Vitamins B,C and G are water
soluble so that to retain them as much
as possible the cooking water should
not be discarded. The minerals are

also drawn out by water. Vegetab'es
should not be soaked before cooking,
and the water thrown away, for this
will also reduce the vitamin and min-
eral content.

Since loss of these elements is
through the surface those vegetables
with little surface exposed while cook-
ing retain most of their nutritive value.

Number 2469

Leafy vegetables and vegetables cut
up fine lose more of their value than
potatoes cooked whole or beets cooked
With their skins on.

Althought baking is the best method
of cooking to retain the vitamins and
minerals, most vegetables dry out too
much to be palatable when baked. Po-
tatoes, sweet potatoes, and squash may
be baked successfully. The nutritive
part of potatoes is near the skin so
that discarding the crusts of baked po-
tatoes or peeling raw potatoes too
deeply wastes most of the nutritive
elements. It follows that vegetables
should be cooked slowly and with as
little water as possible. The right con-
ditions are found in steaming and in
waterless cooking, for which very thick
and tightly closed utensils are used.
In these only a moderate degree of
heat and very little water are used.

A special method known as “pan-
ning” has been developed by the Bu-
reau of Home Economics. It consists
in cutting vegetables into small pieces
and cooking them in a flat pan on top
of the stove with a minimum of water
to which a little fat has been added to
prevent the vegetables from sticking
to the pan. When so cooked there is
a tendency for the water to evaporate
and it is often unnecessary to pour any
of it off. If carefully carried out, this
process often makes it possible to add
milk without making the cooked vege-
tables too moist. The finished prod-
uct then contains all the minerals of
the vegetables and also of the milk and
is more valuable for vitamins than if
the cooking had been longer continued.
The perfecting of this general method
as applied to particular vegetables calls
for skill, but the results warrant the
expenditure of thought and care on the
part ‘of those who value vegetables and
wish to make the most of their health-
giving properties.

——_>-+.____
Wiggins Plea.

There are perhaps two things to be
said at once over the declaration of
President Albert H. Wiggin, of the
Chase National Bank, of New York,
in favor of revision of the war debts.

The first is that some revision of
debt or principal is coming more and
more widely to be accepted by the
brains of the largest business and
finance in America.

The second is that these brains, as
is shown by Mr. Wiggin’s concurrent
demand for tariff revision downward,
are coming to have a point of view
distinctly different from those of the
smaller business men who still dom-
inate the Republican party.

What Mr. Wiggin has to say should
not have been left to a private citi-
zen to say. Upon it the Republican
Party, were it its old self, would and
should have worked out a policy many
months ago.

  

 

 

 

KEEP THE BURS OUT.

 

Wholesome Advice From a Veteran

Farmer.
“Keep the burs out.”
That was the succinct reply of

William H. Anderson, of Grand Rap-
ids, to our question as to how to make
a farm yield the best results. Mr.
Anderson was born and raised on a
farm in Kent county, a few miles
North of this city. He was a success-
ful farmer and has been successful in
business since coming to town. In-
deed he is one of the well-to-do men
of the city to-day, and as president of
one of the largest banks in the city,
president of the West Michigan State
Fair, and a director in many of the
larger corporations here in years gone
by, his advice has some weight.

We called on Mr. Anderson the
other day and enjoyed a chat with him.
Hanging over his mahogany desk was
a striking picture of a heap of ripening
yellow-dent corn. It was a straw
pointing to the fact that if you scratch-
ed the skin of this banker you would
find a farmer.

And there are other straws. During
the summer season he spends one to
two days every week on his farm of 640
acres, located three miles West of the
village of Sparta, and enjoys taking
hold of whatever work lies nearest at
hand when out in the freedom of the
country.

“T drive out to the farm usually,” he
said, “and you can’t imagine how much
good it does me to get away from the
telephones and business engagements
for a while. Taking along some con-
genial companion for the ride, we give
ourselves up to a day of perfect free-
dom and enjoyment. From strawberry
time until late in the fall there is some
fruit to eat, and what can be greater
pleasure than the privilege of stretch-
ing out at full iength beneath one’s
orchard, after the plan that James
Whitcomb Riley proposes in_ his
‘Knee-deep in June’?”

Mr. Anderson’s opening word of ad-
vice, to “keep the burs out,” must be
taken in a ‘broad sense. He meant by
this that the farm should be kept in
shape—well groomed, as it were, and
he said to us in explanation: “Now if
I had a pair of horses to sell, I would
clean and round them up, blanket them
for a time, perhaps. So with a farm.
Keep the buildings in repair and paint-
ed. Remove unsightly out buildings

to the rear. Repair the fences. Cut

out dead limbs and dead trees.”
‘Continuing along this line of

thought the banker-farmer _ said:

“While riding on a railroad train re-
cently from Albany to Boston, I was
particularly impressed with farm coun-
try scenes during that day’s travel.
Dead trees and limbs were seldom
seen. Buildings and driveways had
been constructed so as to make almost
perfect harmony, and the whole coun-
try seemed to me as though it had been
planned by some divine architect. I
believe as our country grows older,
our people will give more thought to
these matters and will plan better in
making improvements, so that our
neighborhood, township and state will
seem more finished and more beautiful
each year as time goes by.”

We asked Mr. Anderson to give our

 

MICHIGAN TRADESMAN

readers his view on how to make a
farm yield the best money returns and
he replied: “In general I would say
do not farm too much, that is, do not
attempt to cover too much territory,
but insist that the work shall be done
well. For example, there is a time to
plant corn, and it should be planted
within two or three days of that time,
not two or three weeks later, as is
often done.

“If the farm is adapted to fruit-
growing as well as grain, plant and
replant a variety of fruit trees. Keep
them well pruned and cared for. On
an eighty acre farm I would plant at
least ten acres to various kinds of
fruit.”

“Is agriculture as remunerative as

 

by not doing work at the proper time.

“My advice to young men just start-
ing on a farm would be to do your
work well and show your neighbors
and friends by your energy and ability
that you are competent to manage
your own affairs. Then you are quite
apt to be called on to assist in the
management of other business affairs.
The banking houses throughout the
state have many successful farmers on
their boards of directors.”

“Is it physical or mental work that
counts most on a farm?” we asked in
concluding the interview, and he re-
plied: “Of course one with a good
constitution, coupled with a good
judgment, will be able to accomplish
much, but I think the farmer who can

William H. Anderson.

other lines of pursuit?” was our next
question, and ‘Mr. Anderson replied:

“Yes, I certainly think so. We find
many men in the city here who are
holding good positions, yet they are
looking forward to the time when they
will be able to own a good little farm,
where they can live and bring up their
families.”

“Mr. Anderson, what constitutes a
good farmer?”

“One who as a rule keeps out of
debt. Some men you know, are al-
ways a little behind. Of course farm-
ers must incur debt sometimes in add-
ing to their property, and that is all
right. The good farmer sees that his
buildings are painted and his fences
and farm are kept in good order. He
also keeps a little money. laid up for
a rainy day, Mistakes are often made

best plan his work and business affairs,
wil make more of a success, for him-
self, his family and a citizen, than one
who can only boast of his strength,
his muscle and his digestion.”

Almond Griffin.

—————
New Road Between Mancelona and
Kalkaska.

Mancelona, Jan. 12—A letter from
G. C. Dillman states that the plans
are completed for the new road from
Mancelona to Kalkaska. We have
worked hard for several years to get
this road on the program. There are
nine sharp turns and two railroad
crossings on the present road. The
new right of way eliminates them all.
Mr. Dillman agrees with all Northern
Michigan that this road should be con-
crete, but the Deputy Commissioner,
Mr. Burton, believes that the road
should be gravel. ‘There will be an
awful holler from this section of the

State if the road is not concrete,

 

January 14, 1931

EYE APPEAL AND DISPLAY.

 

They Should Be Utilized By Live
Merchants.

Have you ever stopped to consider
why the grocery clerk polishes up the
apples until they shine and why he
stacks the luscious oranges and other

‘fruit in the window behind spotless

plate glass?

Have you ever stopped to consider
why the baker’s saleswoman (for it
almost always is a woman) spreads out
the plates and tins of jelly rolls, bis-
cuits, pies and tarts in the window?
And did you ever stop to consider that
over 80 per cent. of all retail baked
goods are sold from the bake shop
windows of this country?

Do you know of any food commod-
ity which is not sold on the basis of
eye appeal and display, whether it be
meats, fish, fowl, fruits, baked goods
or dairy products?

Take the candy manufacturers, do
they tell the dealer to pack away the
candy bars in their boxes and cartons
under the counter or down in the base-
ment until folks call for them?

They do not.

And to-day we see the new pack-
ages of candies, the larger boxes with
cellophane tops, another gesture to-
ward tempting eye and taste appeal.
So with all of this evidence at hand,
can we afford to overlook the vital im-
portance of visibility of merchandise
or display?

There is nothing so very new in the
idea of display. Back in the old days
when the Serpent in the Garden of
Eden desired to tempt Mother Eve, he
didn’t sneak up to her and whisper
there was a fine bit of Forbidden Fruit
hidden in the tall grass. He just took
that apple, polished it up and held it
before her eyes. He displayed it and
the trick was turned, so display had a
very early inception after all. But it
is the method or application of display
and visibility which interests, or should
interest, those who desire progress in
the march of merchandising.

We can get a slant on this display
proposition by sizing up the meat mar-
ket. ‘Customers will come in and in-
variably the majority of them size up
the white trays of steaks, chops or
what have you—and you'll hear the
woman in the blue suit say, “I think
I'll take a pound of that sliced cold
boiled ham. It looks very appetizing.”

Or we'll step into the candy depart-
ment of the store. A man and a little
boy come in. ‘Right in front of that
big slanting glass case, filled with bon
bons and trays of fudge and caramels,
the man is halted by a tug at his coat
sleeve. “Say, daddy, buy me some of
those chocolates, won’t you please,
daddy?” And daddy digs down, to tell
the truth, tempted into taking a pound
home himself.

And take that pop corn wagon on
the corner, zip, pop—the white kernels
fly, the aroma tantalizes our nostrils
and we are munching the crisp butter-
ed kernels before we are aware of it.

Now let’s take an honest inventory
of our stock. Is it hardware, drugs,
groceries, dry goods, boots and shoes,
or a general stock of merchandise?

How often we have discovered at
regular inventory, a whole lot of odds
and ends, hidden merchandise which

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MICHIGAN TRADESMAN :

 

has been eating up surplus profit like
a hungry bull at a hay stack. Hidden
merchandise, the resting place ef cash
which shou'd be busy, goods which
represent a standstill charge against
good merchandising,

Take a look at Woolworths or Kres-
ges or the Metropolitan 5 and 10 cent
stores. Not one item of stock in these
big stores is out of sight, for the nickle
and dime barons figure, “Out of sight,
out of mind,” and they are right. Folks
may ask for salt or they may ask for
soap or for a pair of rubbers or some
cathartic—the things they have a real
and immediate need for. But if we
only sold the things demanded through
needs, we might as well brush elbows
with the sheriff and call it a day.

Some firms seem to reason that they
cannot display everything in stock.
With cramped quarters and limited
floor and counter space perhaps this
is true. But there are always some
things which folks will ask for. Staples,
old standbys, no need of giving these
that valuable front counter space.

Of late there has come into the pic-
ture this idea of diversifying or vary-
ing our stock in trade. We know of
the Pittsburg druggist who is selling
meat. That meat case is right up in
front of his store, too. Now we learn
of the Paramount meat shop in Gales-
burg, Ill., which is selling ice cream.
Sort of tit for tat or sauce for the
goose as well as the gander.

Meats in a drug store—ice cream in
a meat shop. Well, why not?

Here’s the store, here’s the rent, the
overhead, and as for ice cream there’s
a commodity that has been sold sight
unseen for a decade. If ever there
were an “under the counter” product
ice cream rings the bell. But there’s
a new application of display even in
ice cream. The grocer and butcher
have only to reach out their hands to
grasp this big profit maker—and by
applying the rule of visibility to the
thing, cash in far ahead of the stores
still dishing up scoopfuls from a buried
can.

Ice cream can be sold like one pound
butter packages. It can he handled in
quart, pint, nickle and dime containers
and bulk ice cream should not he
bothered with. Frozen meats come in
attractive packages, and here’s how to
market plenty of ice cream and frozen
meats—get a cabinet of the low tem-
perature type. Zero or below at all
times—a glass top, easily raised. Place
in the rows of ice cream cartons with
the lids off, let that pink, white, yellow
and brown lusciousness hit the woman
looking for a change of menu in the
eye, and see how quick she will pop
a carton in her basket.

She'll take the quart family size
maybe or those neat nickle individuals;
you haven’t, and your clerks haven't,
bothered with that sale— it has made
itself. Try getting up 365 meals, then
multiply it by three a day and see if
you wouldn’t welcome some new food
idea like ice cream?

These new style low temperature
cabinets display sea food, meats and
ice cream all at one time—they don’t
take much floor space and are always
on the job, asking no salary, selling
the year around.

This is just another slant on the
practical application in cold cash (and

cold is used advisedly) of visibility
and display. :

There are shoe stores which sell
slippers at holiday time, then slacken
up the remainder of the year. Why?

When the holidays are over, back go
the slippers off the display counters
into the boxes and onto the shelves.
The brakes are clamped on, slipper
sales fall off.

Folks will buy slippers in twice the
amounts they do buy them if they are
out in plain sight. Here is another
visibility cash maker.

We can go right down the line, tak-
ing any character of merchandise and
apply the same practical rule. That
dealer who gets busy on adding the
hew, the Nationally advertised and
popular goods, whether they fit in his
category or not, is the dealer who will
be handling the largest bank roll.

Hardware stores, jewelry stores,
drug stores, groceries, where does the
dividing line come to-day? It is so fine
that one could not thread an embroid-
ery needle with it. We can argue and
hedge and hem about this thing of our
competitors being—well, anything we
choose to call them. We know it
hurts the butcher to see steaks and
chops in the pill dispensers’ front win-
dow, and it may grieve the druggist
to behold ice cream in the sausage
maker’s shop, but as long as we watch
our own wood cutting job, we are not
apt to cut our fingers.

There’s a time and tide if taken ad-
vantage of at the right moment, which
will make the fortune of any man. That
isn’t the way the author wrote it, but
it is close enough to the truth to fit
the occasion. They say the reason we
have to grab Old Father Time by the
forelock is because he is bald behind—
think it over—but don’t think so long
that Time finds you “taking the count.”

Hugh King Harris.
so >__
Topaz Favored in Glassware.

Topaz, amber and crystal are the
three colors expected to be featured
by glassware manufacturers opening
their new lines in Pittsburg this week.
Topaz, which producers claim costs
from 30 to 35 per cent. more to pro-
duce than other colors in glassware, is
to be accorded most attention by the
manufacturers. According to them,
buyers are anxious to get a popular
price glassware which can be kept out
of the extreme low-end class and will
be willing to stock the topaz for that
reason. Black will continue to be pro-
duced in quantity, but it is expected to
sell best in the Middle West and Pa-
cific Coast.

—_s2--2_______

Get Ready To Sell Reindeer Meat.

Reindeer meat from Alaska herds is
finding a ready market in this country.
Five hundred reindeer sold at 9 cents
per pound in Seattle last week, while
the hides, suitable for making gloves,
were marketed at $1.35 each. The
reindeer were brought to the Wash-
ington city by the U. S. S. Boxer,
which transports Government supplies
to the Territory. A plan for cO-opera-
tive marketing of the animals in order
to establish a uniform price is sug-
gested by 'Mr. Sawyer, who added that
Alaska can furnish the American con-
sumers with many thousands of rein-
deer annually,

 

 

   

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What Is
Your Disposition?

Men of thoughtful disposition give serious
thought to the disposition of their prop-
erty. With their family's best interests in
mind they frequently reach this conclusion:

Property left in the form of Trust Funds
assures proper investment of principal
and certain income for certain persons.

For the thoughtful man this greatly sim-
plifies the “ways and means" of lifetime
family protection.

We see a fast growing interest in this
method of leaving property among Grand
Rapids business men.

Anyone of the Officers in our Trust Depart-
ment will be glad to tell you more about it.

The MICHIGAN TRUST Co.
Grand Rapids

THE FIRST TRUST COMPANY IN MICHIGAN

 

 

 

 

 

 

 

a

 

4

 

MICHIGAN TRADESMAN

January 14, 1931

 

MOVEMENTS OF MERCHANTS.
Holland—Ann Franzburg succeeds
M. Franzburg in the grocery business.
Jackson—The Parker Electric Co.,
616 Oak street, has changed its name
to the C. D. Electric Co.

Battle Creek—The Speaker
Co. has changed its name
Speaker Prescription ‘Shop.

Grand Rapids—The Kline Drug Co.,
34 Monroe avenue, has decreased its
capital stock from $40,000 to $4,000.

Detroit—Alex Reid Drugs, Inc.,
16548 Woodward avenue, has decreas-
ed its capital stock from $60,000 to
$47,500.

Detroit—The Gratiot Lumber &
Coal Co., 10254 Gratiot avenue, has
decreased its capital stock from $500,-
900 to $400,000.

Detroit—The Freight Stores, Inc.,
5437 West Vernor Highway, has been
incorporated with a capital stock of
$6,000, all subscribed and paid in.

Three Rivers—The Wolverine Mo-
tor Supply Co. has removed from the
Godshalk block to the Smith block,
thus securing three times as much floor
space as before.

Detroit—The Miracle Garment Co.,
1217 Griswold street, has been incor-
porated to deal in apparel for women
with a capital stock of $1,000, all sub-
scribed and paid in.

Detroit—Mayfair Fudge, Inc., 1542
Woodward avenue, candies, restaurant,
etc., has been incorporated with a cap-
ital stock of 120 shares at $10 a share,
$1,200 being subscribed and paid in.

Pontiac—The Oakland Baking Co.,
92-102 Branch street, has merged its
business into a stock company under
the same style with a capital stock of
$100,000, $70,000 being subscribed and
paid in.

Dearborn— The Schaefer Stores,
Inc., Warren and Neckel avenues, has
been incorporated to deal in men’s and

Drug

to the

women’s furnishings with a capital
stock of $8,000, all subscribed and
paid in.

Detroit—Evans Products Co., 3300
Union Trust building, has been incor-
porated to conduct a lumber business
in all branches with a capital stock of
$1,000, ali subscribed and $250 paid
in in cash.

Detroit — The Harper Haberdash-
ery, Inc., 7415 Harper avenue, has been
incorporated to deal in men’s and
women’s furnishings, shoes, etc., with
a capital stock of $4,500, all subscribed
and paid in.

Owosso—The Guernsey Dairy Co.,
401 State street, has been incorprated
to deal in milk and dairy products with
a capital stock of $5,000, $3,000 of
which has been subscribed and paid
in in cash.

‘Ravenna—Ben J. Harger, formerly
engaged in the baking ‘business in
Muskegon, has purchased the bakery
of P. J. Spaan & Son here. He will
increase the machinery with a view to
expanding the operations.

Kalamazoo—Harold T. Hoekstra has
purchased the interest of his partner,
Toseph Cooper, in the roofing business
of the Cooper-Hoekstra Co., 511 East
Michigan avenue and will continue the
business under his own name.

Detroit—An involuntary petition in
bankruptcy has been filed in U. S. Dis-

 

trict Court here against Rebie Fried-
good by Irwin I. Cohn, attorney, rep-
resenting Davidson Bros., $730; Jacob
Burrows, $79; Sklare & Elias, $47.

Cadillac—Geller Bros. have sold
their Tire Shop, South Mitchell street,
to Earl Chenoweth, who will continue
the business at the same location. Gel-
ler Bros. will devote their entire atten-
tion to their fur and hide business.

Saginaw — Pointer Nash Motors,
Inc., 400 Janes avenue, has been incor-
porated to deal in autos, parts and ac-
cessories with a capital stock of $20,000
preferred and $10,000 common, $3,000
being subscribed and $2,000 paid in.

Lowell—W. E. Hall has leased the
Howk building and will-occupy it with
his stock of agricultural implements.
He will continue his egg, cream and
feed business at the old location, the
two stores being only four doors apart.

Detroit—Ben Berkovitz, dealer in
butter, eggs, cheese, produce, etc., has
merged the business into a stock com-
pany under the style of B. Berkovitz
& Sons Corp., 2405 Russell street, with
a capital stock of $20,000, all subscrib-
ed and paid in in property.

Detroit—The Thompson Auto Co.,
4446 Cass avenue, has been incorpo-
rated to deal in autos, trucks, airplanes
and acessories with a capital stock of
$25,000 common, $25,000 preferred and
10,000 shares at $1 a share, $1,000
being subscribed and paid in.

Ludington—Camille Gaudet, former
manager of the J. J. Newberry store
here, has purchased a one-third inter-
est in the shoe and men’s furnishings
stock of Newberg Bros., 107 South
James street and wil! take an active
part in the conduct of the business.

Detroit— Freyn Bros., plumbing,
steam fitting, electrical work, etc., have
merged the business into a stock com-
pany under the style of Freyn Bros.,
of Michigan, Inc., 3850 Michigan
avenue, with a capital stock of 1,000
shares at $100 a share, $1,000 being
subscribed and paid in.

Mt. Pleasant—A proposed credit bu-
reau to be established here under the
supervision of the retail branch of the
chamber of commerce, has drawn
twenty prominent Mt. Pleasant mer-
chants into its fold, C. J. O’Sullivan,
bureau manager announces. He ex-
pects to secure twice the present num-
ber of memberships by the last of the
month.

Pontiac — Involuntary bankruptcy
proceedings have been filed in the U.
S. District Court at Detroit against
Jacob A. Meyer and Julius Herman,
individually and as copartners doing
business as Outlet Clothing Co., by
Frederick B. Darden, attorney repre-
senting LaFrance Jewelry Co., $358;
Parker Pen Co., $65; Detroit City
Service Co., $363.

Manistique—Merger of the Garden
State Savings Bank and the First Na-
tional Bank, of Manistique, under the
style of the First National Bank in
Manistique, is announced. The bank
has capital, surplus and reserve of
$80,000, all subscribed and paid in.
A branch will be maintained in Gar-
den, under the management of H. G.
Gauthier, former cashier of the Garden
bank.

Charlotte—J ohn Colizi, who has con-

ducted a wholesale candy house ‘in this
city since he sold his interest in a retail
fruit store to his brother, has bought
the business block recently vacated by
Mate Furniture Co. and after some
changes will occupy it with his busi-
ness which has outrgown the present
quarters. The building was owned by
Wilson Geddes of this city, the consid-
eration being $11,000.

Pentwater—-W. H. Gardner, for
thirty years identified with the grocery
business here, has sold his stock of
groceries and store fixtures to George
M. Weeks, former manager of the
‘Cadillac ‘Produce Co., at Traverse City.
Mr. Gardner retains his ownership of
the store building and will continue to
make Pentwater his home. In taking
over this stock, Mr. Weeks acquires
a business which is a model both in
service and stock.

Cheboygan-—A charter for the new
bank, the Citizens National Bank, has
been approved, it is announced by
William Childs, who is sponsoring the
organization and has been. untiring in
his efforts since the closing ot the
First National Bank. The new bank
will open within ten days in the build-
ing which formerly housed the First
National Bank. The personnel is as
follows: M. D. Fralick, president;
William Childs, chairman of the board;
John O. Doe, cashier and an unusually
strong ‘board of directors.

Pentwater—A deal was consumated
last week whereby one the leading
business places in Pentwater changes
hands, W. H. Gardner having sold his
stock of groceries to a newcomer,
George M. Weeks, of Traverse City.
Mr. Weeks, former manager of the
Cadillac Produce Co., at Traverse City,
took possession of the store Tuesday.
He went to Traverse City to wind up
business interests there and was ex-
pected to turn to Pentwater Friday to
assume the management of his new
enterprise. Pentwater loses a veteran
business man, well known and highly
regarded by villagers, summer resort-
ers and farmers, in the retirement of
Mr. Gardner. For thirty years he has
been identified with the grocery busi-
ness in Pentwater, for the past fifteen
years conducting his own store. An
enterprising business man, he has ever
had the interest of the community at
heart. Ten years ago, in partnership
with J. H. Jensen, since deceased, he
erected a fine modern business block
and his store has been a model, both
in keeping of stock and service to
customers, which has received favor-
able comment near and far. Mr. Gard-
ner retains his ownership of the build-
ing and will continue to reside with
his family in their apartment on the
second floor. The first floor of the
building he has leased to his sucecssor,
Mr. Weeks.

Manufacturing Matters.

Owosso—The Michigan Rubber Co.
has removed to 366 East South boule-
vard, Pontiac.

Detroit—Burr, Patterson & Co., 2301
16th street, manufacturer of jewelry,
fraternity pins, etc., has changed its
name to the Burr, Patterson & Auld
Co.

Detroit—The Detroit Metal Pickling

Corporation, 2507 24th street, has been
incorporated to recondition iron and
steel, with a capital .stock.|of-~$15,000,
all subscribed and paid in in cash.
Benton Harbor — The. Leighway
Fastener Co., 376. West Main street,
has been incorporated with a capital
stock of 10,000 shares at $1 a share,

$4,000 being subscribed and paid in.

Kalamazoo—The K-B-C_ Flying
Service, Inc., P. O. Box 986, has been
incorporated to manufacture, sell and
operate airplanes with a capital stock
of $3,000, $2,000 being subscribed and
paid in.

Detroit — The Wolverine Potato
Chip Co., Inc., 8231 Harper avenue,
has merged its business into a stock
company under the same style with a
capital stock of $10,000, all subscribed
and paid in.

Eaton Rapids—E. E. Horner, pres-
ident of the Horner Brothers Woolen
Mills, director of the Central Trust
Co., Lansing, and trustee of Albion
College, has been elected a director of
the Equitable and Central Trust of
Detroit.

Detroit—The Best Manufacturing
Co., 1306 Holden avenue, manufactur-
er and dealer in ‘brass goods, has
merged the business into a stock com-
pany under the same style with a cap-
ital stock of $25,000, $5,000 being sub-
scribed and paid in.

Three Rivers—L. D. Goof has ac-
quired the interest of Sam and Normal
Franklin in the George E. Johnson
Co., manufacturer of tools, dies, etc.
The Franklins will devote their entire
attention to the Three Rivers Iron &
Metal Co., which they own.

Fremont—The local Chamber of
Commerce is a model institution in
many respects. With eighty-four
members on the role, there are no

members in arrears for dues. Lunch-
eons are held twice each month, with
an average attendance of 70. The or-
ganization has $797:11 cash in the
treasury. Can any other Michigan
civic organization present a record as
nearly ideal as this showing?

 

Kroger Clerk Fined For Short
Weights.

Monroe, Jan. 13—Elroy Venz-
ke, aged 20 years, manager of
the Kroger Grocery and Baking
Co. store at 24 West Front street,
paid a fine of $25 and costs of
$4.55 when he pleaded guilty this
morning in municipal court before
Judge John P. Faucher of selling
commodities short weight. He
was arrested by Patrolman Arthur
Napiantek on a complaint made
by Fred Cogswell of the State De-
partment of Weights and Meas-
ures. The warrant, which was is-
sued this morning, says that
Venzke, on Dec. 31, sold one
pound of coffee, five pounds of
sugar and three pounds of rice
each of them less in weight than
represented.

Fred Cogswell, an inspector
from the State Department of
Weights and Measures, has been
in Monroe for about a week. He
has visited a large number of
stores here, but a full report of
his work here has not yet been
made available,

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January 14, 1931

 

Essential Features of < the Grocery
Staples,

Sugar—4Jobbers hold cane ‘granulated
at 5.35 and beet‘granulated at 5.15c.

Tea—The year is still too young to
effect any particular change in the tea
market. However, the demand is
showing some improvement and prices
throughout are firmer.

Coffee—The market for Rio and
Santos coffee, green and in a large way,
continues to sag and decline, with the
result that spot Rio and Santos, green
and in a large way, is about %c per
pound under a week ago. This gets
Rio 7’s down to about 634c, a very low
price. Milds show no special change
for 'the week, but the likelihood is
lower rather than higher prices. Jobbing
market on roasted coffee is none too
strong and will have to follow the
green market.

Canned Fruits—An_ intense rivalry
for recognition on the basis of low
prices left grapefruit in a quite de-
moralized position. In an effort to
Save the situation, a meeting of can-
ners’, shippers’ and growers’ repre-
sentatives was called in Winter Haven,
Fla., and an agreement was reached
stabilizing the price of fresh grapefruit
at 50c per field box. However, it re-
mains to sign the canners up yet, and
what will ‘happen in the meantime is
anybody’s guess. Attempts ‘to get
canners together have been made be-
fore, and to no purpose, except increas-
ing distrust and rivalry. Whether this
agreement, if and when signed, will be
respected remains to be seen. Further
price slashing would be ruinous, it is
held in Florida, and the decision rests
with the canners involved.

Canned Vegetables—Standard _ to-
matoes are stronger generally, but the
future course of quotations depends on
how much buying support develops in
the next few weeks. Corn is in a
much improved position, as recent of-
ficial statistics on the season’s pack re-
veals less production than the normal
consuming capacity of the Nation.
Canners in the various producing sec-
tions are showing more confidence.
Standard corn is statistically strong in
the West, while an advancing market
for shoe peg is seen in Maryland. The
large movement of low grade peas into
consumption during the fall has aided
materially in restoring confidence ‘to
the trade and canners alike. The large
surpluses in the record-breaking pack
are still confined to standard 2 and
3 sieve Alaskas, and 3 and 4
sieve sweets in Wisconsin. New York
canners continue to hold their fancies
firmly, believing that these will find a
market when the cheaper Wisconsins
are pressed into consumption. String
beans are strengthened by recent an-
nouncement of a reduction of over
200,000 cases in this season’s pack.

Dried Fruits—Top grades of apri-
cots, peaches and pears and large sized
prunes are at very low levels. It is
reported here that prunes larger than
40s will be out of the way here within
a few weeks. Raisins are due for an-
other price advance around Jan. 15, if
the raisin pool keeps its announced
intention. Dried fruits generally are
in light supply here, and jobbers have
had occasional difficulty in filling some
requirements. Some interest still ex-
ists in figs, as was evidenced by sales

MICHIGAN TRADESMAN

made here last week. California pack-
age figs, both white and back, had a
good year and went.,into many new
channels of consumption, owing to the
shortage of Smyrna varieties. Ajl
bleached raisins are practically off the
market, owing to the light production
this year. Prices were so low and the
differential between natural and bleach-
ed raisins so small that little ‘bleaching
was done. Unsold 'tonnages of peach-
es and pears are now down to com-
paratively low percenages of produc-
tion, with the future of the market
rather uncertain because available lots
are mostly of lower grades which have
not moved well this season.

Canned Fish—Salmon is doing a
little better as to demand, but not quite
So well as to prices. Pink Alaska sal-
mon, for instance, is undoubtedly
‘weaker. ‘Holders, however, are ex-
pecting an advance in Alaska salmon,
but there is certainly no sign of it yet.
As to Maine sardines, some of the
packers have announced an advance of
ISc per case, taking effect Jan. 15.
Shortage of supply is given as the rea-
son. Other canned fish unchanged.

Salt Fish—Now that the holiday sea-
son is over, holders of mackerel and
other salt fish are expecting improve-
ment in demand. There is more rea-
son for this this year than usual, be-
cause stocks are lower. It looks as if
mackerel might advance if the demand
improves.

Beans and Peas—The only sign of
firmness during the week in dried
beans ‘has been red kidneys, which is
showing a slight advance, Other varie-
‘ties are very dull and quite weak. Dried
peas are also dull and weak.

Cheese—Demand for cheese is slow
and prices are inclined to be weak and
shading downward.

Nuts—Offering of shelled walnuts
from ‘Manchuria, the Balkans and
France continue light and prices firm,
with the differential between shippers
narrowed down to a few cents. Filberts
are reported still firm in Turkey and
other markets, and outlets are appar-
ently being found in European coun-
tries. California almonds and walnuts
in the shell and unshelled are moving
well, with the growers’ exchange and
association well satisfied with the
trend.

Pickles—There is little change in the
pickle market. The shortage of large
size genuine dills has affected trading,
and varieties which are fairly plentiful
do not appear to be in particular de-
mand. Buying continues on a small
lot basis, with no immediate prospect
of a change.

Rice—Buyers are still covering their
requirements rather sparingly on short
grain rices, both Prolifics and Blue
Rose, and there was no essential
change either in the local or primary
situations last week.

Sauerkraut—With the large influx
of cheap kraut from Wisconsin out of
the way, there is a hetter feeling for
New York State merchandise: ‘Canned
kraut has shown increased firmness,
although buying has not got to a point
yet where prices have worked upward.
The future is more favorable.

_—_o—>_2__
When Congress scats, - confidence
should return.

Will! Don’t wilt,

Review of the Produce Market.

Apples—Current quotations are as
follows:

Spies; A-Grade 22.2.0 0) se $2.50
Spies, ‘Commercial _2. 0.0. 1.50
res, Making = 2.50
Spied, Patey . inst; 3.50
Baldwins,.A Grade ____..._____ 2.00
Baldwins, Commercial. _________ 1.25
Melntosh, A Grade 2.50
McIntosh, Commercial _________ 1.50
Suows, A Grade 2... 0. 2.00
Snows, Commercial ____..______ 125
Banana, A Grade... 2.00
Banana, Commercial ____.___ 1.25
Detcwus, A Grade... 2.50
Delicious, Commercial _______. | 1.75
N. W. Greenings, A Grade _____ 1.50
N. W. Greenings, C Grade ____ 1.00
R. I...Greenings, A Grade __...__ 2.50
R. I. Greenings, Commercial ____ 1.50
Grimes Golden, A Grade ________ 2.00
Grimes Golden, Commercial ____ 1.00
Hubbardstons, A Grade ________ 1.50
Hubbardstons, C Grade ________ 1.25
Jonathans, A Grade _...- 2.50
Jonathans, C Grade... 1.25
Mites A Grade 2 2.25
Talman Sweets, i Grade a 2.00
Talman Sweets, Commercial Borat 25
Hendricks Sweets, A Grade ____ 1.50
Hendricks Sweets, C Grade 2. 100
Cntario, Baking Apples ________ 175

Cooking Apples, all varieties __ 1.00
Bananas—514@6c per lb.
Beets—85c per bu,

Butter—Started in steady with a fair
demand, but later the demand fell off
and prices went off with it about 2c
per Ib. The price is now the lowest
it has been at this season of the year
for twenty years. Jobbers hold 1 Ib.
plain wrapped prints at 27c and 65 Ib.
tubs at 26c for extras and 24e for firsts.

Cabbage—85c per bu.

Carrots—85c per bu.: 80c per doz.
bunches.

Cauliflower—$3 per crate of 12 to
16 home grown.

Celery—40@60c per bunch for home
grown.

Cocoanuts—80c per doz. or $6 per
bag.

Cranberries—Late Howes, $4 per %
bbl.

Cucumbers—No, 1 hot house, $2.50
per doz. Very scarce.

Dried Beans—Michigan jobbers are
quoting as follows:

CM fea Beg $4.50
Light Red Midiey ” 9.00
Mare Ned Kidney. 9.50

Eggs—Jobbers pay 22c for strictly
fresh and 18c for pullet eggs. Storage
operators offer their supplies this week
on the following basis:

XX candled in cartons ____._____ 21c
wedi 19c
MS etited l6c
ee 15c

Grapefruit — Marsh Seedless from
Texas is sold as follows:

Lao eS Se ee $4.50
ee 4.25
ee 4.00
ee 3.75
Extra fancy. sells as follows:

2 eS $3.50
OF 3.50
Me 3.10
Oe a 3.75
ee 3.25

Choice is held as follows:

. 5
DA pe $3.25
eo 3.25
ee 3.25
Me ee 3.25
OG ee ee ea ee 3.00

Grapes—$2.75 for Calif. Emperors in
25 lb. sawdust lugs.

Green Onions—60c for Shalots,
Lettuce—In good demand on the
following basis:
Imperial Valley, 4s, per crate ____$3.50
Imperial Valley, 5s, per crate ____ 3.50
Hot house leaf, in 10 Ib. baskets __ 1.00
“Lemons—To-day’s quotations are as
follows:

MOU SUnRISG oe $6.50
S00 Sunkist 2.2 6.50
S00 Red Ball 28 5.50
WO Red Ball 5.50

Limes—$1.75 per box.

Nuts — Michigan Black Walnuts,
$1.50 per bu.; Hickory, $2 per bu.

Oranges—Fancy Sunkist California
Navels are now sold as follows:

VG $6.75
W 6.00
1S ee oe 5.50
AUG 4.75
AAG 4.25
Bee 3.75
OO 3.75
OAR ee 3.45

Floridas extra fancy. are held as fol-
lows:

126 $3.50
PNY 3.50
M6 3.50
AO a 3.50
ANG 3.50
ONG 3.29
Ae 3.25
ae 3.25
Florida fancy are held as follows:

6 $3.25
i. 3.25
MG 3:25
AUG oe 3.25
AG 3.25
Bee 3.00
200 3.00
WAR 3.00

Onions—Spanish from Spain, $1.75
per crate; home grown yellow in 100
Ib. sacks, $1,

Parsley—50c per doz. bunches,

Peppers—Green, 50c per doz. for
California,

Potatoes—Home grown, $1.10 per
bu.; Wisconsin, $2.25 per 100 lb. sack;
Idaho, $2.50 per 100 tb. sack; 90c per
25 Ib. sack.

Poultry—Wilson & Company pay as
follows:

Barly Soeuigs 2Ic
Heavy fowls 20c
Eight fowlg 15c
PCS 14¢
Cee 12c¢

Spinach—$1.25 per bu.

Squash—Hubbard, $3.50 per 100 Ibs.

Sweet Potatoes—Indiana, $2.85 per
bu.; Tenn., $2.50 per bu. Both are
kiln dried.

Tangerines—$1.75 per 4 bu. basket.

Tomatoes—$1.30 for 6 Ib. container,
Southern grown.

Turnips—$1.25 per bu. for new.

Veal Calves — Wilson & Company
pay as follows:

Fancy Pie 13%4c
Ct 10c
Metin 8c.

F008 8c

 

 

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IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

Bellevue, Jan. 12—A short time ago
we received a letter from the Mt. For-
est Rabbitries requesting us to ex-
change our rabbit units for their pool-
ing stock. This company has not met
the requirements of the contract we
received when we purchased our rabbit
units. What is your opinion of the
company and the new plan?

As previously stated many times in
these columns, the writer has never
been able to see the wisdom of paying
many prices for a rabbit for the pur-
pose of sharing in the doubtful bene-
fits of a “contract.” There is no magic
in the word “contract” as investors
with the Mt. Forest Rabbitries, Fair-
view Fur Farms, Western Fur Farms
and similar promotions have learned
to their sorrow. As soon as a com-
pany is unable to meet the terms of a
contract -the investor is rudely awak-
ened to the fact that he is simply -an-
other sucker who paid two to ten prices
for his animals. The Mt. Forest Rab-
bitries originally sold “units” of rab-
bits to be kept in separate pens at the
farms at Napoleon, one-half the profits
to be returned to the purchaser. To-
day the company is asking contract
holders to give them authority to
“pool and commingle” ail units. The
reason, they say, is because “under
present conditions it has been found
impossible to ranch said rabbits or
their increase in accordance with the
said arrangement excepting at a cost
in excess of the value of the product
for pelt and meat purposes.” It is in-
teresting to compare that statement
with promises held out by salesmen
of this concern in 1928.

 

The Atlas Stores Corporation, which
controls Davega, Inc., and the City
Radio Stores (all chain store organ-
izations) has published many adver-
tisements in the past which have given
rise to complaints to the Bureau. The
firm’s executives have been notified
from time to time of the Bureau’s find-
ing of facts concerning the claims
made. ‘While particular examples
called to their attention have been
modified, other advertisements have
appeared subsequently which have in-
dicated that the company is either
negligent in its advertising policy or
deliberately inaccurate. Among the
advertisements which the Bureau in-
vestigated in the past three months,
the following are examples:

An advertisement appeared on Nov.
28, headed, “What a Sale! Below %
Price . . $307,875 Worth of Brand New
Radios to be Sold for only $123,775.”
Three makes of radios were then pic-
tured, Kennedy, Kolster and Zenith,
which were included in the sale. The
Kennedy radio was offered for $59.50,
Regularly $159.” In the Bureau’s opin-
ion, the phrase, “Regularly $159,” was
inaccurate, because the store had sold
this set previously for $59.50.

The Zenith radio was priced in the
sale at $139 (after a trade-in allowance)
whereas the list price quoted in the
advertisement was $195. This article
was not being sold “Below % Price.”

On Nov. 24 an advertisement ap-
peared, offering the Fada radio for
$159, but stating that it was “Easily

 

MICHIGAN TRADESMAN

Worth $100 More.” Yet $159 was the
list price of this model 42 Fada radio
and it was being sold at that figure in
other stores all over the country.

A great “Unemployment Sale” was
heralded on Nov. 14. “Davega Sacri-
fices Prices to Help Mayor Walker’s
Unemployment Fund,” the advertise-
ment read. “50% off, 40% off, 65% off,
75% off.” A three column list of sports
goods followed, with two prices next
to each item, the “original price” and
the “special” price. When the Bureau
investigated this sale, it was found that
in most cases of identifiable articles,
the merchandise listed had not sold at
the so-called “original price’ for at
least three years, but had been listed
in its catalogues for several years back
at much smaller figures. The “50%
off, 40% off, 65% off, 75% off? claim
was based upon the difference between
this “original price” and the “special”
price and was therefore grossly mis-
leading.

On Oct. 24, an advertisement claim-
ed: “Wanted 25,000 Old Radios for
Export . . . $85 to $100 for your old
Radio.” Two sets were then described
to which the allowances applied. Bu-
reau representatives who shopped two
of the stores told the salesmen who
waited on them that they did not have
old radios which they could trade in
toward the purchase of the new sets.
In the one store the salesman said the
allowance could be had anyway, as the
store would lend an old radio for the
purpose of trade in. In the other store,
the sales:aan frankly declared that the
store preferred customers not to have
old radios to trade in, as it cost them
$2.50 to pick up and dispose of an old
radio and they would give the allow-
ance either way.

An advertisement appeared on Oct.
10, announcing the introduction of the
“New. 1931 Model Kennedy Radio.”
The set advertised, Model 220, the Bu-
reau recognized as one which had been
introduced at the 1929 Radio Show and
which had been advertised over a year
ago. A letter was therefore written
to the executives of the Atlas Stores
Corporation calling their attention to
this fact.

The Atlas Stores Corporation as-
serted that the sets had been manu-
factured in 1930 and therefore could
properly be termed “New 1931 Radios.”
It was claimed that the advertisement
had been planned with the help of the
manufacturers and reliance -placed up-
on their statements. The advertise-
ment did not appear in the same form
again. It was stated that the Atlas
Stores Corporation’s stock of these
Kennedy models was exhausted by the
response to its first publication.

On Sept. 22 appeared a full-page ad-
vertisement reading “Victor Creates a
Completely New Radio. See it...
hear it Now...” Bureau representa-
tives who shopped one of the stores
found that the Victor Radio was not
in stock there, so again the firm’s ex-
ecutives were asked for an explanation.
The explanation was that the whole-
salers in New York had not yet made
delivery to the store, although when
the advertisement was prepared, sev-
eral weeks previously, every assurance
had been given that delivery would be
made much sooner.

“*An advertisement appeared on Sept.

16 which read, “ . . .$70 for your old
radio or phonograph regardless of its
age or condition.” In large letters
further down appeared the announce-
ment, “All Leading Makes of Radios,”
and a list of some of these makes. It
was only in very small print, easily
overlooked by the casual observer, that
the advertisement read, “This amazing
offer will go toward the purchase of a
Nationally known screen grid radio
with dynamic speaker ... This radio
is known the world over for its high
quality. The manufacturer won’t per-
mit us to mention the name, but you'll
know it immediately.”

The Bureau notified the store that it
had received a number of complaints
against this advertisement because, ac-
cording to the complainants, it was an
example of unfair competition. Only
a close perusal of the advertisement
revealed that the $70 trade-in allow-
ance was not being offered on “All
leading Makes of Radios.” The store’s
advertising manager did not agree with
the Bureau’s views in this case, never-
theless the layout of the advertisement
was somewhat modified when it re-
appeared several days later. It was
not wholly clarified, however.

An organization like the Atlas Stores
Corporation, which is one of the largest
of its kind in America, inevitably
serves as an example for many of its
smaller and weaker competitors, in ad-
vertising as well as in other practices.
If the Atlas Stores Corporation’s ad-
vertising continues to include such in-
accuracies, a pernicious and powerful
example is set for other stores to dis-
regard confidence-building in merchan-
dising and advertising practice and to
be satisfied with lower levels of ad-
vertising performance.—Accuracy.

—_+-+___
Careful Spending For Food Advised.

The food standards of the country
must not be lowered because of the
business depression, and the need is
not for conservation but for wise
spending for food, Dr. Lillian M. Gil-
breth, of the President’s Emergency
Committee for Employment, stated
Dec. 30 in a message to editors an-
nouncing a series of articles by the
Bureau of Economics on wise and eco-
nomical choice of foods by the house-
wife.

If food standards are lowered, Dr.
Gilbreth said, adults will suffer and
children are likely to be handicapped
for life. She urged co-operation: of
publishing agencies to aid in spread-
ing information on the choice of foods
which will prevent malnutrition. Dr.
Gilbreth’s statement follows in full
text:

In response to a request from Presi-
dent Hoover’s Emergency Committee
for Employment, the Bureau of Home
Economics of the Department of Agri-
culture will prepare a weekly series of
news releases designed to help the
housewife in a wise foed choice. This
service keeps in mind the need for
permanent stabilization of foodstuffs.

Each article will be prepared espe-
cially to fill the needs of families whose
incomes are limited. Its aim will be
to help them plan their food purchases
so as to meet the needs for health, as
well as to co-operate in local economic
adjustment.

The first news release is to be pub-

 

January 14, 1931

lished Jan. 9. Wherever possible we
would like the newspapers to co-oper-
ate with the President’s Emergency
Committee on Employment by estab-
lishing a food service column, supple-
menting this material by news from
the local markets. As Col. Arthur
Woods, chairman of the Committee,
has said: “In the last analysis the local

Organizations will best understand the

needs of their own community and
find a way to draw upon the National
resources.”

Through the medium of the press,
food news will reach the general pub-
lic more quickly than in any other
form. Through your paper we wish to
appeal to the women of the country
and the many organizations that work-
ed with Mr. Hoover on food conserya-
tion during the war period, to assist
in this present work.

It’ is naturally difficult to make the
material sent to you from the Bureau
of Home Economics, fit every section
of the country. Each release, however,
will be prepared for general use and
can be used as it stands. But news
from your local markets would add in-
terest. A local person or committee
can supply you weekly with prices of
foodstuffs to fill “the market basket,”
or this section can be omitted, For
those papers that do not have any food
service, home economic workers from
the state colleges will co-operate.
County extension workers can be call-
ed upon to furnish market information,
and they are willing to speak to groups
Or organize meetings.

Instead of conservation, the present
need is to know how to “spend money
for food wisely.” We must see that
the foods standards of this country are
not lowered. Adults will suffer if they
are. They may still be able to carry
on, but if malnutrition is allowed to
affect the children, they are likely to
be handicapped for life. That must
not bel

Prompt reports on the use of this
service and the methods by which it is
mA&de available to readers everywhere
will help in the present situation and
will be appreciated by the President’s
Emergency Committee for Employ-
ment.. May we count upon your co-
operation, especially in the interest of
your community?

——_>~> > __
Corporations Wound Up.

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:
American Bond & Mortgage

Grand Rapids.

Boldt Construction Co., Jackson.

Michigan Gas Products Co., Detroit.

Peninsular Chandelier 'Co., Detroit.

Wills Detroit Realty Co., Detroit.

C. H. Will Motors Corp., Detroit.

Airmount Sign Service, Detroit.

Everybody’s Radio Shop, Detroit.

National Conveyor Co., Lansing.

Rabbit Sales Co., Pontiac.

Ruth ‘Creamery Co., Ruth.

Alger Land Co., Detroit.

Angell, Wilhelm and Shreve, Detroit.

Yosemite Holding Corp., Detroit.

Ozonide Corp., Detroit.

Hulse Stratman Sales Co., Detroit.

Ragh Equipment Co., Grand Rapids.

Lifeware Aluminum Co., Detroit.

Acme ‘Smelting and Refining Co., De-
troit.

Hudson Essex Sales, Oxford.

Knappes & Jenkins, Inc., Detroit.

Renchard Shirt :Co., Inc., Detroit.

——__+ > >___
Wish so hard that you’ll work hard.

Co.,

 

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January 14, 1931

sc heeaniarininssesent erage Speier

MICHIGAN TRADESMAN

 

IN THE LONG AGO.

 

Graphic Description of Some Early
Local Barbers. :

Grover C, Good, Ralph H. Hornig,
Harry C. White, and a young man
named Nims, are owners of a garment
factory in Bay City. Nims is the
grandson of ‘Colonel Andrew T. Mc-
Reynolds, a hero of the ‘Mexican and
civil wars. Colonel McReynolds prac-
ticed law in Grand Rapids many years.
He was the grandfather of Edw. M.,
Frank and the late Fred M. Deane.
Hornig and White make frequent trips
to Bay City for the purpose of keep-
ing in touch with their business in that
place, which is managed by Mr. Nims.
They usually stop at St. Johns for
dinner at the Steele Hotel. The lady
who manages the hotel is not so deep-
ly impressed by the transactions of a
certain class of traveling salesmen of
to-day as of those of the past, who
were liberal spenders. “The men who
are selling goods to the merchants to-
day do not use the railroad so general-
ly as formerly,” she remarked. “Many
auto or travel by motorcycle, and
strive to meet the trade in four or five
towns every day.” “They arise early,
grab a hot roll and swallow. a cup of
coffee for breakfast. At noon, a glass
of malted milk and a wafer is all they
require for luncheon. At night they
sometimes sgend as much as 50 cents
for a meal. Their trade is of not much
value to the small town keepers of ho-
tels.

The writer of these not greatly im-
portant paragraphs, is reminded of a
trip from Chicago to Grand Rapids
when the train was twice derailed and
twice delayed by heavy falls of snow.
The train left Chicago at 5 p. m., and
arrived in Grand Rapids at 3 p. m., the
following day. Among the passengers
was a traveling salesman employed by
a manufacturer of handkerchiefs. He
covered the entire territory between
the Atlantic and Pacific coasts, the
Canadian border and the Gulf of Mex-
ico. Ten months’ time was required
to cover his route. A single hand-
kerchief was the only sample he car-
ried and sales were made in bale lots.
Orders for less than that quantity the
manufacturer would not entertain. The
salesman was a “jolly good fellow,”
who contributed greatly in the efforts
made to relieve the tedium of the jour-
ney by the relation of witty stories and
songs. When the belated travelers in
the parlor car. arrived in Grand Rap-
ids, they were led to the Morton
House by the salesman and lined up
‘before Boyd Pantlind’s bar.

Another salesman whom the writer
met while traveling in the State of
Indiana, carried a sample of the goods
he was selling in a pocket of his vest.
It was a newly invented and patented
collar button. It was such a superior

 

article, that the salesman need only ex-_

pose it to the view of merchants and
ask, “How many do you want?” to
consummate a sale,

Years ago, when Grand Rapids was
trying to throw off its village toggery
and gain attention as a city of some
importance, the barber shops were
owned and operated mainly by negroes.

Dan Scott was the owner of a shop of
four chairs, located in the Bronson
House, corner of Monroe avenue and
Crescent street. His workmen were
musicians, often heard as a quartette
with banjo and guitar accompaniment.
Walter Craig owned a shop in the
basement of the opposite corner. Craig
had accumulated an independent for-
tune during the civil war; he had lived
in Washington, D. C., and earned a
livelihood ‘by shining shoes. The Gov-
ernment had issued bonds bearing 10
per cent. interest, payable in forty years
and Craig invested his savings in them.
Later the Government issued bonds
bearing 7 per cent. interest, due in
thirty years. Craig continued to buy
such securities. A negro friend of
Craig’s, employed in Grand Rapids by
roofers, engaged in a dispute with a
white man. It terminated when the
negro struck his opponent with a knife.
The negro was arrested, charged with
assault with intent to kill, and ar-
raigned in police court to plead to the
charge. Craig appeared as bondsman
for his friend, and in testifying as to
his ability to protect a bond of $1,000
the court imposed upon the defendant,
Craig stated reluctantly that he owned
real estate in the city, and a sum in-
vested in securities. Asked by the
court to state their nature, he replied,
“Government bonds.” “What are they
worth?” the court continued. “About
$60,000,” Craig replied. Court accept-
ed the bonds.

A negro named Wilson was the pro-
prietor of a shop in the National Ho-
tel, on the site of the Morton House,
and Jerry Bell, also a negro, was lo-
cated on Greenwich street, now known
as Ionia avenue. Bell was an expert
in coaxing music from a guitar, and
possessed an excellent voice with which
he entertained patrons of his chair.
His mother was a fortune teller, who
studied the palms of many young
ladies of quality in the city.

Another negro, J. Highwarden, was
the proprietor of a shop in the Rathbun
House. Highwarden concluded one
morning to sell his shop and engage
in the practice of medicine, for which
he was not qualified by education. The
State of Michigan did not require li-
censes from men who desired to treat
others for their ailments. A number
of old “Indian Doctors,” spiritualistic
mediums and fakers dispensed nos-
trums to whom ever would trust in
their professions of skill. Highwarden
moved to Muskegon, where he pros-
pered ior a time. Certain white peo-
ple seemed to think that a black body
should be considered of value in a
practitioner of medicine. In the course
of time, a charge of malpractice was
laid against the doctor. ‘A trial and
conviction followed, and Highwarden
disappeared from the ranks of the
medicai profession.

 

“G. Campanella, Tonsorial Artist,”
emblazoned the front window of an
Italian’s small shop. In a pen at the
rear of his location, Campanella kept
a cub bear. In the course of time the
animal acquired the size and strength
of his daddy and became ungovernable.
Campanella, strong in his belief that
he was able to conquer either man or

animal, armed himself with a club,
entered the pen and proceeded to at-
tack the bear.
man and animal that followed was ex-
citing and it was impossible to tell
which was the winner of the contest.
When Campanella returned to his shop,
his clothing was torn to shreds and
blood flowed from his person in many
places. It was not a bloodless contest
for Campanella. A few days later the
bear was seen hanging in front of a
meat market on Monroe avenue.

In earlier days, barber shops were
poorly furnished and dirty. Razors
were not sterilized, while uncleaned
combs and brushes spread dandruff
from one affected head to those which
were not. Barbers’ itch was often no-
ticed on the faces of patrons of shops.
Small pimples, exuding pus, were pro-
duced by the use of dirty working
tools by the operators. Lucky was the
man who was able to shave himself
and allow his wife to cut his hair.

 

Denis Morin, a Frenchman, was the
proprietor of a shop in the Arcade.
Morin studied anatomy, medicine and
surgery under the tutorage of De-
Forest Hunt, M.D. When he had
been prepared to enter a college, he
moved to Chicago and enrolled ‘at the
Rush Medical. He then opened a bar-
ber shop to support himself and fam-
ily. He worked late nights and all
day Sundays, and as the shops in the
city were generally closed at 8 o'clock
at night, Morin established a large
patronage. In due time he graduated
from Rushs’ and became one of the
mos prominent physicians in that city.

 

About 1876, W. S. Eden came from
Chicago with a modern outfit for a
barber shop. He leased quarters on
Ottawa avenue near Monroe; set up
a marble fountain in the center; the
very latest in ‘barber chairs, as well as
comfortable furniture for patrons, also
modern conveniences for sterilization
of razors, brushes and combs. So
complete was his establishment that
he quickly attracted the patronage of
many men of prominence in the trades
and professions. The white barbers
employed were from Chicago. Several
months fater he formed a partnership
with George W. Chadwick. The firm
leased a store on Monroe avenue and
added several chairs. The firm soon
acquired as much patronage as they
could handle. Eden was a musician.
Old residents remember the “Night-
ingale Minstrels,’ which he organized
and played ‘before local audiences, also
in Muskegon, Ionia, St. Johns, Hast-
ings and other towns in this section of
the State. After several years spent
in Grand Rapids, he returned to :Chi-

The fight between the’

cago, leased a room in the Palmer
House, and opened the Silver Dollar
barber shop. The floor was laid with
marble tile, and on each corner a silver
dollar was inserted as an advertise-
ment. Eden later became owner, in
company with a man named Hilton,
of the Tremont House; later still, of
the Northern Hotel.
Arthur Scott White.

———>~>~+____-
Cohodas Bros. in Merger.
Ishpeming, Jan. 12—Cohodas Bros.,
with headquarters in Ishpeming, have
joined forces with the Iron River Fruit
Co. and will thus enlarge the scope of

its business in Iron county.

Mendel Rice, of the Iron River Co.,
will retain control of the company’s
retail store, while Harry Phillips, the
other member of the Iron River firm,
has become identified with Cohodas
Bros. in charge of the wholesale busi-
ness in the Iron River territory.

The wholesale business in this ter-
ritory will be continued under the
name of the Cohodas-Phillips 'Co., the
present location of the firm at Genesee
street being abandoned and the office
of the firm being removed to the
wholesale house of the Iron River
Fruit Co.

Repairs and improvements are con-
templated at the warehouse early next
spring, providing a well equipped
office on the main floor and a cooling
room in the basement for perishable
fruits and yegetables. The building
that is used is 120 feet long and 30
feet wide, having a basement room
under the entire building.

Mr. Phillips, who beromes a mem-
ber of th- new firm, has been in the
wholesale and retail fruit and vegetable
business in Iron River for twelve years.
He was first identified with Sam
Shaffer until six years ago when Mr.
Rice bought out Mr. Shaffer’s inter-
est, Mr. Phillips and Mr. Rice con-
tinuing the business up until the pres-
ent change.

The firm of Cohodas Bros. includes
five brothers, the organization being
as follows: .S. M. Cohodas, president;
H. R. Cohodas and H. W. Cohodas,
both vice-presidents; Morris C. Coho-
das, formerly of Stambaugh, treasurer,
and Max Cohodas, secretary.

This corporation has its headquar-
ters at Ishpeming and branch houses
in Michigan at Calumet, Marquette,
Iron Mountain, Ironwood, Houghton
and Iron River, and in Wisconsin is
established at Green ‘Bay and Antigo.

Glass Orders Show Slight Gain.

In window glass, orders placed with
manufacturers during the past week
showed a slight pick-up, although no
real stimulus in buying trends was to
be noted. While the taking of in-
ventories has been completed at most
of the jobbing houses, a number are
reported still engaged in this work.
Such business as is being placed is al-
most wholly for immediate needs.
Movement of plate glass continues
slow, with production on a decidedly
curtailed basis. The demand for rough
rolled and wire glass products held
virtually without change.

 

 

 

STOKELY’S
Honey Pod Peas

Distributed by

Western Michigan Grocery Company
GRAND RAPIDS, MICHIGAN

 

 

&

Se inti

 

reste ete eects itt neers iarperpme

 

MIDDLE CLASS NEGLECTED?

In explaining his failure, the owner
of a well-known specialty store in New
York recently set forth that there is
no middle-class demand in that city.
He declared that a store to be suc-
cessful must cater either to the so-
called exclusive or high price trade or
to the popular or low price business.
His statements brought out a good
deal of interesting discussion and not
a little opinion sided with him.

It is not necessary, however, to con-
fine this tendency to the sale of ap-
parel, because some similar evidence
of this condition is to be found in
the automobile, building and other in-
dustries. The two best divisions of
the motor car demand are in the lowest
and highest price levels. Apartment
hunting in this area will disclose a
similar situation, with plenty of hous-
ing at high and low rentals, but very
little in between for those who might
be grouped in the middle class.

Even if these conditions are not so
aggravated as the specialty shop own-
er pointed out, or as surface indica-
tions point to, nevertheless there is
food for thought to manufacturers and
distributors. They might investigate
a little to find if those of medium in-
come are not being neglected some-
what and forced to purchase articles
outside of their proper domain.

Looking into reasons for this situ-
ation brings, of course, a rather defi-
nite indication that American psychol-
ogy and manufacturing and distribut-
ing methods are at fault. As a people,
we recognize no middle -ground.
Things are either good or they are
bad; citizens can either spend lavishly
or purchase little. Goods can be pro-
duced in mass quantities or-they can be
manufactured only in small amounts.
The economic era we are entering,
however, may restore better balance in
products, prices and service.

 

RAYON PRICES REDUCED.

The reduction up to 20 per cent.
made on rayon towards the close of
the last week did not come as any
surprise to the consuming trades. It
had been expected for several months
and merely made the trading quota-
tions official. Lower prices for raw
silk and cotton and the great expan-
sion in rayon production were the
principal causes that brought about
the lowering of quotations on the arti-
ficial fiber.

Raw silk consumption last year ran
within 6 per cent. of the 1929 volume
and from September onward the de-
liveries to the mills topped those of
the corresponding months in 1929 by
very sizable margins. The price of
silk in twelve months has declined
about 40 per cent. Pure dye fabrics
are making unusual headway at this
price. A campaign will shortly be
launched by the silk interests to ex-
pand their markets.

Competition from this source and
the added rivalry of cotton textiles
under their present able leadership
made it incumbent upon the rayon in-
dustry to take adequate defensive
measures. The more pressing prob-
lem, however, was that of overproduc-
tion, and many of the smaller units

MICHIGAN TRADESMAN

may find it difficult to continue opera-
tions at the new price levels.

While the price announcement came
as no surprise, a disturbing feature to
consumers of rayon yarn was immedi-
ately found in the demands which they
expect to receive for lower prices on
whatever products they are making,
Many of them had already anticipated
the rayon reduction in their prices.
and fear that they will be called upon
to make further concessions which they
cannot give. Where reductions have
been made, it would be unfair of buy-
ers to exact another sacrifice.

 

OPERATIONS RESUMED.

Resumption of operations in the steel
and automobile industries is a feature
of the general business situation this
week and creates a better sentiment.
Increasing unemployment will prob-
ably be checked by this action, which
takes the pessimistic edge off the dubi-
ous forecasts which were made at the
year-end. Commodity prices have also
turned more stable.

Reflection of the new upward move-
ment in basic industries is not yet
found in the weekly business index but
should be indicated in the figures for
last week. The upturn in steel, how-
ever, very nearly offset recessions in
the other series. The gain of 303,960
tons in unfilled orders of the leading
producer exceeded forecasts by a good
margin.

Attendance at the New York auto-
mobile show last week did not set a
new record, but it was much higher
than producers foresaw. There was al-
so enough actual buying activity, ac-
cording to reports, to cheer the indus-
try, which, by the way, pushed up
operations last month in contrast to
the usual slackening. This basic line,
therefore, gives definite evidence of
improvement. The same cannot yet be
said of building, where contract awards
last month ran 25 per cent. under those
in December, 1929,

In commodity prices there was a
fractional advance and for the last
four weeks the Annalist index has
fluctuated within a very small range.
A computation by the New York Re-
serve Agent shows that finished goods
are still legging behind the decline in
raw materials and indicates that further
adjustments are to be expected. Never-
theless, the laudable effort to main-
tain employment and hold up wages
has its influence in this connection.

 

DRY GOODS CONDITIONS.

Retail trade improved a little during
the past week but was still below a
satisfactory level. From all reports,
sales of men’s wear were about the
best. There has been continued slack-
ening in women’s apparel activity.
Doubts expressed concerning business
recovery in the near future have un-
doubtedly influenced consumer de-
mand, although the recent improve-
ment in the stock market and the re-
sumption of industrial operations will
probably stimulate trade shortly.

The preliminary report of the Fed-
eral Reserve Board on department
store sales in December makes a much
better showing than was expected, For
thé country as a whole the value of

 

sales was 8 per cent. under the same
month in 1929. The year’s loss was
also 8 per cent. In this district sales
were 5 per cent. lower for the month
and only 3 per cent. lower for the
year. The department stores with
their more flexible ability to merchan-
dise at lower prices did better on the
average than the large mail order com-
panies, which suffered declines exceed-
ing 20 per cent. A compilation for
thirty-two chain systems put the De-
cember decline at about 9 per cent.
with the average for the year 3% per
cent. lower.

There was one more business day
in December and the daily decline
would be higher, therefore, than these
percentages. However, consideting the
reduction in prices, which was about
20 per cent. under a year ago, it be-
comes evident that the gain in transac-
tions was marked during the holiday
season.

 

MODEL WILL.

“The bequest to the institutions
named in the preceding paragraphs do
not capitalize, in many instances, the
sums which I have been giving to
them yearly for many years, and there
are many other institutions to which
I have been similarly contributing but
to which I make no bequests. The
reason is not because of any change in
my interest in, or appreciation of, these
institutions or the work that they are
doing, but because my theory and
practice of giving are inconsistent
therewith. I have always felt that it
was better to give regularly and gen-
erously from income rather than ac-
cumulate principal with the expecta-
tion of making large gifts at the end.
I believe that money set to work im-
mediately is better used than if ac-
cumulated with the intention of doing
great things with it afterwards. These
plans often are forgotten or fail to be
carried out, and I firmly believe that
there is much greater satisfaction in
giving money away as you go along
than in keeping it and watching it
your own hands. Money
never catches up with time and good
done with a little money now may be
far greater than that done with a great
deal more later on and is more sure
to be done.”

grow in

 

THE CHRISTIAN HERALD.

The Christian Herald announces that
it is going to change itself from a
weekly into a monthly magazine. It
says editorially that it enters upon this
change with a high degree of joy, be-
cause it hopes to make itself so ex-
cellent a publication that it will “put
religion on the news stands.”A very
commendable ambition. We should
like to see it realized. But to the lay
world, at least, the Christian Herald
has stood forth as an enlightening
commentator upon and expositor of
the dry cause. Its voice has not been
that of the evangelical hierarchy which
has put these churches into politics. It
has represented to a large extent the
“church people” rather than the grim
and fanatical machine of Cannon,
Cherrington, Wilson and their line.
Furthermore, it has made its voice
heard every week. We doubt that it

January 14, 1931

can have as much effect on prohibition

though when it assumes a monthly
form, because a monthly publication
in this day and age of the world is a
good deal of a joke. We know that
we shall miss its weekly message,
much as we have disagreed with it and
harsh as it has been upon other pub-
lications seeking. prohibition reform,

 

QUACK TREE SURGEONS.

Taking advantage of the popularity
of tree “surgery” by which valuable
trees can often be saved from destruc-
tion, even when they have been ravag-
ed by insects or otherwise injured,
quack tree “surgeons” have been vic-
timizing people in Michigan for several
years. The story is told of one woman
who had nearly a score of red, black
and white oaks and several beeches on
her land that she employed a man who
professed to have a patent inoculation
for immunizing trees against all attacks
by disease or insects. His method was
to bore holes around the base of the
tree, inject some sort of fluid and then
block the hole with ordinary cork stop.
He charged $30 a tree. In less than a
year half of the trees were dead and
the other half were in a dying condi-
tion. The chemical he had used had
worked its way around the cork stop-
per and killed the bark just above the
ground. To discourage this and sim-
ilar practices a bill should be intro-
duced in the Legislature prohibiting
any person from advertising, solicit-
ing or contracting to treat trees with-
out the proper credentials.

 

NATHAN STRAUS.

Faithful to his religion, he was no
less faithful to his country. No citizen
of America ever did for its people a
finer or more imaginative service than
did Nathan Straus in the establishment
of his pasteurized milk stations for the
children of the poor. Because of that
intelligent and far-reaching effort there
are alive to-day thousands of boys and
girls who woftld not be here under the
old rate of infant mortality. This cam-
paign Mr. Strauss carried out over the
world. Indeed, again and again was
the compassion of his interest sought
in the investigation of international
cases of suffering and distress. His
feeling for the Zionistic movement was
another powerful factor in his life. But
in all the activities of this long and
effective career he was as keenly an
American as he was faithfully a Jew.
There was an American as well as a
Jewish drama at his funeral Monday in
that almost divinely beautiful Temple
Emanu-El, where Professor William
Lyon Phelps, of Yale pronounced a
eulogy over the plain pine coffin of

Nathan Straus.
pcan es

 

America is slowing down and sober-
ing up. There are many signs that the
high-hat, wise-cracking, step-on-the-
gas age is passing. Hair and skirts are
getting longer, booze parties less pop-
ular, jazz tamer, money harder to get
and better spent by all who get it.

snitepesenci ee

H. J. Pinney, dealer in groceries and
dry goods at Belmont, renews his sub-
scription to the Tradesman and says:
“It is a paper that is most valuable
to any merchant,”

 

 

©
sie rseem

 

 

 

January 14, 1931

 

MICHIGAN

TRADESMAN

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip. :

Out Around last week included
three days in Chicago, during which
I found only one man who was active
in mercantile affairs forty-eight years
ago. This man is William H. Hoops,
who sold groceries in Western Mich-
igan in those days for W. J. Quan &
Co., of Chicago, who have now been
out of business so long that they exist
only in the memory of a few men who
are now permitted by their Maker to
live on borrowed time—borrowed from
Eternity. Mr. Hoops subsequently
engaged in the lumber business at
Luther as successor to Wilson, Luther
& Wilson under the style of Tucker,
Hoops & Co. and later engaged in the
wholesale grocery business at Grand
Rapids under the style of Lemon,
Hoops & Peters. ‘Mr. Hoops has con-
ducted an unique store on Wabash
avenue, Chicago, for more than a
quarter of a century under the style of
Wm. ‘H. Hoops. He owns the build-
ing he occupies and his stock is the
most complete assortment of rare and
valuable articles of utility and orna-
ment of which I have any knowledge.
I think he must be close to eighty
years of age, but his ability to retain
the appearance and actions of a man
in middle age baffles description.

In the early days of the Tradesman
I made it a rule for many years to
spend every Thursday in Chicago. I
had many good customers there in
those days, every one of whom has
Crossed the Threshold. My regular
customers included S. O. Blair, of E.
B. Miller & Co., W. F. McLaughlin,
the great coffee merchant; A. C. Bart-
lett, of Hibbard, Spencer, Bartlett &
Co.: P. DD: Armour, Sr.; Carson, Pirie,
Scott & €o.; J. V. Barwell €Co.;/ W- J.
Quan & Co.; Earl Bros. and Barnett
Bros. on South Water street; Reid,
Murdock & Co.; Riverside Yeast Co.;
Lyon Bros.; C. M. Henderson & Co.
and others whose names I do not now
recall. There were giants in those
days—as there are at present—men
who had much to do with the marvel-
ous growth of ‘Chicago in the two
decades from 1880 to 1900.

 

 

I never met Marshall Field but once,
when I was introduced to him by W.
F. McLaughlin in the latter’s office.
I chatted with him but a few moments,
but recall to this day the intimate
knowledge he possessed of business
conditions in Michigan. He was fre-
quently referred to in those days as the
man who had a story and a half head
and when I noted the extent of his
forehead. above his eyes I never mar-
velled at his remarkable business
capacity.

Mr. Field’s call on Mr. McLaughlin
was to enter a remonstrance over the
amount of coffee Mr. McLaughlin had
stored on the floors of a building
owned iby the former.

“How do you know the floors you
refer to are overloaded?” enquired Mr.
McLaughlin.

“Because the weight the building is
capable of carrying is so much (I have
forgotten the weight he stated) and
you have 50 per cent. more weight of

coffee than that stored there,” replied
Mr. Field.

“How do you know the weight is ex-
cessive?” replied ‘Mr. McLaughlin.

“I know how much a bag of green
coffee weighs,” was the reply, “and I
have counted the bags.”

Mr. McLaughlin assured his caller
that the matter would receive immedi-
ate attention. One glance at that fore-
head and the wonderful eyes just be-
low it was enough to satisfy anyone
that Mr. Field was not a safe man to
trifle with.

 

I think P. D. Armour was the most
remarkable business man I ever had
anything to do with. He was then
located at 205 South LaSalle street and
usually received me in a little office
which would not hold over three peo-
ple comfortably. There were no pic-
tures on the walls, but over his desk
these words were painted in large
letters on the wall:

Say little of what you have done.

Say nothing of what you intend to do.

He was apparently interested in only
three vital topics—crops, banking con-
ditions and mercantile prospects. I
learned early that when I had told him
all I knew about these subjects it was
time for me to go unless he pressed me
to remain to listen to a good story. I
have reproduced many of these stories
in Out Around during the past few
years.

When P. D., Jr., was killed—as a
truthful historian I should say mur-
dered—the light apparently went out
of Mr. Armour’s life. He had no con-
fidence in the ability of his other son,
J. Ogden, to manage the enormous
business he had built up during his
career in Chicago; and the manner in
which J. Ogden “went through” three
hundred million dollars within a few
years showed that the father had the
eye of a seer and the vision of a
prophet.

 

One thing Mr. Armour once told me
I think I have never repeated in print.
As a string butcher in York State, be-
fore he removed to Chicago to become
the greatest meat packer in the world,
he learned to estimate the weight of
live stock on the hoof. He told me
repeatedly that the “knack,’ as he
called it, never failed him—that he
could still tell the weight of a steer
within a pound of what the scales
would disclose.

 

I recall a peculiar circumstance
which happened about thirty years ago.
For some reason I left Grand Rapids
for Chicago on the noon train Wednes-
day. Atbout ten miles out the train ran
over two tramps who were sitting on
the rails, killing them both. Although
I never have been superstitious I could
not help feeling that bad luck would
face me the next day. The first call
the following morning was on E. B.
Miller & Co., who were then located
on ‘Michigan avenue. I was told that
Mr. Blair, the manager, had stumbled
Over an obstruction in the store the
Saturday before and broken a knee-
cap, causing lock-jaw, and that his life
was in jeopardy. I next called on the
McLaughlin coffee house on South
Water and asked for the manager,
Mr, Beatty. I was told that he had

died the Saturday before. I was so
thoroughly convinced that nothing but
bad luck would confront me if I con-
tinued my calls that I returned to the
hotel, checked out and went home on
the noon train.

 

A feature has grown up of late years
in Chicago which places the stranger
at a decided disadvantage in under-
taking to call on his customers. I re-
fer to the disposition many executives
have acquired of keeping callers wait-
ing, instead of seeing them promptly,
as was formerly the custom. Because
of this drawback I was able to see only
five possible customers on Thursday
and four on Friday. In the old days
I could depend on seeing from twelve
to fifteen customers every day and
leaving for home on the 5 o’clock train.
That time has evidently departed,
never to return.

 

In calling on Reid, Murdock & Co.,
I was shown around the establishment
by a man who had been thirty-one
years in the employ of the house. I
was introduced to an executive who
started with the house forty-eight
years ago as an elevator operator. The
establishment is thoroughly up-to-date
and I was told that its sales for 1930
were in excess of the sales for the pre-
ceding year, which is a record few
wholesale houses can make. Nothing
short of a very efficient organization
can present such a record.

 

All classes of business men appear
to look forward to the world’s fair
which will be held in 1933 with exalted
ideas of the prosperity it will bring to
Chicago in a material way. To the
casual observer it looks as though
there is considerable to be done during
the next two years before the doors
are thrown open to the public, but
Chicago energy and ingenuity are
fully equal to every emergency which
has ever confronted the community
except one—the cleaning up of the
criminal element in gangland and labor
union circles. Although public officials
have made large promises and local
newspapers have made florid predic-
tions, actual accomplishment is not yet
in evidence, nor is it likely: to be un-
til the presént methods of administer-
ing justice in Chicago are superseded
by methods ten times as drastice as
those now in force. e

The John G. Shedd aquarium, which
opened for visitors last June, has since
added two new sections and opens two
more new sections this week. No
other city in the world has an aquarium
constructed exclusively of marbie. This
feature and the Field museum nearby
will be valuable adjuncts to the world’s
fair year after next, when both insti-
tutions will be at their best.

 

We were guests for the first time at
the Stevens Hotel, the largest hotel
in the world. With 3,600 sleeping
rooms and five public dining rooms,
this hotel can easily handle 5,000
guests at a time without inconveni-
ence to anyone. Rooms, meals and
service are all that could be desired.
I have never found a more restful
place, outside my own home, anywhere
in the United States. At the present

time the hotel situation in Chicago is
developed away beyond needed re-
quirements. Many hotels in the city
have closed a portion of their floor
Space, to remain closed until business
improves. There is no doubt of the
ability and disposition of Chicago
landlords to take care of the crowds
they will face during the world’s fair.
In going over the list of wholesale
crockery and glassware houses which
have pulled out of the field during the
past quarter of a century, I am sur-
prised to note how few of the old
timers are still in existence. Among
the houses which are now out of exist-
ence I recall the following:
Burley & Tyrell, Chicago.
Wheelock Co., South Bend.
Jenness & McCurdy, Detroit.

Daudt Glass & Crockery Co., Toledo,

Many good sized markets are no
longer in possession of a wholesale
house in this line. I do not know the
fundamental reason which contributed
to this result, but there must be a very
good reason for the demise of so many
promising mercantile undertakings.

 

The upward trend of the stock mar-
ket suggests that a word regarding in-
vestments might not be out of place.
I have never in my life recommended
any investment to any man. When
asked my opinion of any stock I
cheerfully tell what I think about re,
but that is as far as I ever go or ever
have gone in assisting my friends to
decide on whether or not to purchase.
There are at the present time a num-
ber of common stocks which I think
are outstanding investments, as fol-
lows: :

Standard Oil of Indiana.

United States Steel Corporation.

American Light & Traction Co.

Electric Bond and Share Co.

Liggett & Byers Tobacco Co.

American Tel. & Tel.

General Electric.

General Motors.

Union Carbide.

Allied Chemical & Dye.

United Corporation,

Consolidated Gas.

Chesapeake & Ohio.

American Can Co.

National Dairy Products Co.

All of the above are standard securi-
ties which I consider leaders in their
respective fields. They are all well
managed and all earning profits in ex-
cess of dividend requirements.

 

Having said that much by way of
suggestion I feel like offering a little
advice as to when it is proper for a
merchant to make investments outside
of his own business. First of all, he
should never consent to enter the stock
market ynless he is in a position to dis-
count every invoice and has a bank
balance adequate to meet any emer-
gency which may present itself. No
stock should ever be bought on the
installment plan. No notes should
ever be given or any contract signed
calling for future payments. So long
as a merchant can use his surplus funds
in his own store by the purchase of
quick-moving merchandise or improved
fixtures which will enable him to in-
crease his earning capacity he should
refuse to make any venture in the

—eeerenincietereneseer ant eine rin neneateescnaranasnessenpnsipchaathiiensesamsiomomnits isa

 

 

 

10

  

See eA a SRST DELP gece au ee cracekaeoremee emma ee ee ee

MICHIGAN TRADESMAN

January 14, 1931

 

stock market. Stock purchases for
either investment or speculation should
be the last thing he should think of
until he is safely located on the sunny
side of Easy Street. This advice may
appear to be somewhat drastic, but it
is the only kind of advice I have to
offer to my mercantile friends.

I may be wrong in my ideas regard-
ing the best way to secure new manu-
facturing industries for Grand Rapids,
but it strikes me that a modification—
and eniargement—of the Muskegon
plan would work well in this city. The
Sawdust City raised $200,000 or $300,-
000 by securing subscriptions from
leading citizens. The funds thus ob-
tained were loaned to new manufac-
turing institutions under conditions
which have not resulted in any impair-
ment to speak of in the original invest-
ment. Grand Rapids could do little
with so small a sum as Muskegon has
had to use, but an even million dollars
would soon bring results which would
start the city on a new era of progress
and prosperity. If I were to suggest
the names of ten men and institutions
who could spare $100,000 each without
serious inconvenience I would name
the following:

Joseph Brewer.

Russell Boyle.

William Alden Smith.

John B. Martin.

Henry Idema.

Noyes L. Avery.

Geo. C. Thompson.

Robert W. Irwin.

Consumers Power Co.

Grand Rapids Gas Light Co.

Such a sum placed at the disposal of
Carroll F. Sweet, with his delightful
personality and argumentative conver-
sational power and John R. Casselman,
with his comprehensive maps of the
city and his array of facts and figures
setting forth the advantages Grand
Rapids has to offer for outside manu-
facturers would soon bring about a
condition which would result in placing
the financial backers of the undertaking
on a pedestal for all time to come.

 

Senator Vandenberg requests me to
be a little more explicit in my state-
ment regarding the vote he offered in
the Senate for the confirmation of Sec-
retary Doak. I cheerfully reproduce
his request verbatim as follows:

Your statement says that I have
told you that I “did not vote against
the confirmation of Doak because the
American federation of labor opposed
him.” This is subject to several dif-
ferent interpretations. It could mean
that I did vote against Mr. Doak but
not because of the American federa-
tion’s opposition. The fact is that I
did not vote against him at all. I
voted for him. I supported the Presi-
dent’s position acvressively. Your
original publication stated that I op-
posed the President. You Mave not
yet said that I did not oppose the
President and that I did vote for Mr.
Doak’s confirmation.

I have made it the rule of a lifetime
to meet any man more than half way
who thinks the has a grievance against
the Tradesman, whether I agree with
him or not. In line with that practice
I am glad to reproduce Senator Van-
denberg’s statement of the situation.

E. A. Stowe.
—_—_-2-—————
Have faith—and work!

 

To Get Most From Hot Water Heat-
ing System.

Do you want to get the utmost ef-
ficiency out of your heating systfem
this winter? House heating may be
made into an exact science. If the
heating system was properly installed
in the first place it will function with
a high degree of efficiency, provided
the owner does his duty.

Here are the twelve suggestions
made by the- Plumbing and Heating
Industries bureau, which, if carefully
observed, will enable you to get the
utmost in economy, comfort and ef-
ficiency out of a hot-water heating
plant:

1. Keep the boiler flues and sec-
tions free from dirt and soot in order
that the maximum amount of heat
may have free access to all heating
surfaces.

2. See that the fire has a good draft.
Draft may be cut down by (a) leaks
in the smoke pipe, (b) leaks in the
chimney, (c) leaks around the fire-box
door, or (d) by having the boiler in too
small a room where the air supply is
insufficient to form a good draft.

3. Have the smoke pipe clean and
free from an accumulation of soot.

4. Observe the firing rules supplied
by the manufacturer of the boiler.
These should be posted in a conspicu-
ous and well-lighted place near the
boiler. If the original instructions were
lost, ask your heating contractor to get
a duplicate for you.

5. Regular attention to the fire by
one member of the family who as-
sumes complete responsibility is more
likely to result in economy and ef-
ficiency of operation than if several
members do the firing.

6. Keep the ash pit clean. This is
the most important of all firing rules.
Grates will not burn out from the heat
above them, but will go fast if an ac-
cumulation of ashes underneath cuts
off the free circulation of air so they
cannot be cooled.

7. Maintain an even temperature.
This is easily done if the fire pot has
sufficient coal-carrying capacity. Au-
tomatic temperature control by means
of a room thermostat is the best way
to avoid wide fluctuations in room tem-
peratures. A good thermostat will save
money in fuel bills as well as make
for greater comfort.

8. H the basement is warmer than
desired, have the pipes covered with
insulating material.

9. Reduce infiltration of air around
doors and windows by having them
weatherstripped or by putting on
storm doors and storm windows.

10. Don’t cut down the efficiency of
your radiators by piling things on top
of them. Don’t put towels or sheets
over the radiators. A bath towel on
top of a radiator may cut down its
efficiency by one-third because it will
prevent the free circulation of air
which is absolutely necessary if the
radiator is to do its job.

11. See to it that your radiators are
not air-bound. Air and water cannot
occupy the same space in a radiator
at the same time. If a radiator is not
heating properly the valve should be
closed as soon as water makes its ap-
pearance.

12. Select a good heating contractor
and consult with him on everything
pertaining to the operation and main-
tenance of your heating plant. Have
him check on all points just enumerat-
ed. Consult with him on fuels. Select
your heating expert with the same
care that you would select your doctor
—1in fact, there is a close relation be-
tween the efficiency of a house-heating
system and family health during the
winter months. You will save money
on doctor bills if your heating plant
functions properly and you will get
what the heating contractor and the
manufacturer of the boiler and the
radiators intend you should get—clean,

ODERN

 

is best.

 

5 BIG REASONS
Why You Should Push 4
STANDARD BRANDS
Products
1—Prompt service and fre-
quent deliveries.
2—Small stocks properly
regulated and small in-
vestments.
3-—Quick turnover and
quick profits.
4—A reputation of fresh-
ness with every product.
5—Nation-wide advertising. 4

In serious,

tempered and healthful heat at mini-
mum expense for fuel.
———> 2 >
Silent Street.

I like to stroll in Silent Street,
Where quiet friends are wont to meet,
And everything is most discreet,

In simple, smiling, Silent Street.

Come walk with me in Silent Street,
From sound and stress a safe retreat:
Where we can think with measured feet,
sapient, Silent Street.
Grenville Kleiser.

Holding Nothing Back.

She—Mary is certainly one enthusi-
astic cook,

He—Yes, she puts everything she
has into it when she makes hash, I
notice.

 

 

ferior baking powders.

new heights.

HOUSEWIVES PREFER
This BAKING POWDER

A tremendous advertising campaign is creat-
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By means of microscopic photographs, it
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compared with the uneven action of in-

Something that has

never before been done! The campaign
demonstrates to the housewife why Royal

That is why sales are steadily reaching

And that is why you will

{ profit by recommending

( ROYAL

(BAKING POWDER

Now distributed by your local jobber

 

For Over 47 Years
Since 1882

 

2 CAKES 5¢

 

 

RED‘STAR YEAST

H AS been marketed under the most exacting requirement .. . that it
be of the highest quality . . . segardless of production cost.
Strict adherence to this policy has merited a host of friends who insist

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It will fulfill Your Customers’ expectations, too!
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YOUR PROFIT is 50% on cost selling at 2 cakes for 5c

Our Branch in or near your city guarantees a Fresh Supply

 

 

RED STAR YEAST & PRODUCTS CoO.
Main Office - Milwaukee, Wisc.

Detroit Branch—1234 W. Fort St.

Grand Rapids Branch—515 Division Ave.. S.

¥* STRICTLY INDEPENDENT—SINCE 1882¥**¥

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January 14, 1931

MICHIGAN TRADESMAN

11

 

LAST OF THE FOXES.

 

Powder and Shot Versus Bows and
Arrows.

It is more or less difficult for the
people of one age, with the conditions
familiar to them, to realize the impuls-
es which governed those of another
age even in the same location. To the
Indians every settlement meant an en-
croachment upon their hunting ground.
Summer was a comparatively easy
season, but the food problem was a
serious one in winter. Encroachment
upon new territory was serious to the
tribes who had inhabited that territory.
This condition often led to a regular
custom of waging war upon someone
every spring. When Cadillac estab-
lished his settiement at Detroit in 1701
his policy was to interest friendly In-
dians to establish villages in the vicin-
ity of his new settlement. These regu-
lar spring wars became a troublesome
matter which was finaily arranged with
the idea that the spring wars should
be waged against Indians far away.

The Fox Indians have always been
more or less of a mystery to students.
They had some relation to the Sauks,
who were anihilated or nearly so by
the Chippewas and their allies approxi-
mately five hundred years ago. The
Foxes were in the vicinity of Wiscon-
sin when visited by Father Allouez, not
far from the time the first settlements
were made in our North country. The
Foxes knew very little of the idea of
property right. If they wanted any-
thing they were in the habit of going
and getting it if they were strong
enough, and they usually managed to
be. Many historians put them down
with all the adjectives which usually
appear with the word thieves. This
isn’t really fair. To their idea things
belonged only to those who could keep
them.

From the first the Foxes had no use
for the wihte people. The settlement
at Detroit became their special hatred.
It was quite a ways from their home
country as near as they had a home
country, but they didn’t like the idea
that the French were to open a new
country. There were a number of
times from the very first of the settle-
ment at Detroit, when the Foxes prom-
ised trouble, but the final tryout of
strength came in the spring of 1712.
The custom of the Ottawas and other
Indians who lived around Detroit to
make war trips a long ways from home
each spring was fully known and the
Foxes took advantage of the situation
to make their attack upon Detroit.
Their advance was by way of the
Grand Crossing, as they knew the re-
gion which is now Flint. Friends of
the French among the Indians, sent
couriers who put Joseph Guyon du
Buisson who was in command at De-
troit, in full knowledge of the situation.
His first act was to hastily send cour-
iers after his absent Indians who hur-
riedly left the war path upon which
they were engaged and went back to
Detroit as rapidly as possible.

When the Foxes with their allies,
the Mascoutins and Outagamies ar-
rived at Detroit, they found the gates
closed and strongly barricaded. Be-
lieving that a siege would be the easier
way, they calmly sat down to starve

out those who were inside the doomed
stockade.

To keep things lively in the mean-
time, the besiegers took to firing burn-
ing arrows onto the roofs of buildings
inside the stockade. St. Ann’s church
was burned, as well as several other
buildings set afire. The big stock of
furs were brought from the store house
and spread upon the roofs. They were
then kept wet, and thus prevented the
further setting of fires.

In spite of all that could be done,
however, the situation gradually be-
came desperate. In selecting the
spring for this attack, the Foxes were
not only depending upon the absence
of Indians who lived in that vicinity,
but were considering the fact that the
store of food on hand would not be
as large as it would be at other sea-
sons when the whole settlement had
not been feeding from it all during the
winter. One morning when the peo-
ple inside the stockade heard the out-
cry outside and realized that their
allies had returned it was indeed good
news.

When the attacking Foxes and their
allies realized that the Ottawas and
Hurons had returned they left the im-
mediate vicinity and built a work of
defense at Windmill Point. From that
time on it was a case of the supremacy
cf powder and shot over bows and
spears. The French ‘built platforms
from which they could rake the in-
terior of the Fox breastworks. Several
of the early historians claim that over
a thousand Fox and other warriors of
the attacking party were killed. When
they finally made an attempt to get
away, they were followed to quite a
distance. Their strength was never
again sufficient to give any great
trouble. A. Riley Crittenden.
Howell, Michigan.

—__2~+.___
A Business Man’s Philosophy.

Except in one particular experts dif-
fer on almost all the principles that
should be followed in the investment
of money.

Only the rule of diversification ap-
pears to command unanimous endorse-
ment,

‘Some experts say that money should
be invested as soon as it comes into
hand, regardless of the business cycle.
This rule is often followed by insug-
ance companies, the largest of all in-
vestors.

Some experts prefer bonds; others
common stocks. ‘Many recommend a
mixture.

But, as stated before, all agree on
the desirability of diversification.

This means that if you have $10,000
or $100,000 you should split it into
ten or thirty different units, buying
a small stake in as many different
companies, engaged, if possible, in as
many different lines of business. The
theory is that possible losses in one
direction will then be offset by gains
in another.

It may also be safely stated that
practically all experts agree that a
young married man with no capital
should first invest in life insurance,
second, buy a home and, third, keep a
few hundred dollars in a savings ac-
count. William Feather.

 

 

QUAKER
COFFEE

Now Vacuum Packed
insuring Quaker Coffee
to be

Always Fresh.

A beautiful can and
with a quality that will
please the discriminat-
ing house wife.

Ask our Salesmen about
our special introduc-
tory deal.

 

LEE & CADY

 

 

 

 

mcs aca GROS Sy cag Rega wan mene pees a, eee ee

12

an

MICHIGAN TRADESMAN

January 14, 1931

 

FINANCIAL

Debt Payments To Help Trade.

One of the important: financial de-
velopments that may have a favorable
influence on business this year is the
substantial liquidation of debts effected
in the last twelve to fifteen months.

With the completion of debt pay-
ments, current income will be available
for new purchases, the National City
Bank points out in calling attention to
the fact, that “of stock exchange alone
the American people have paid off
upward of $6,500,000,000 since the 1929
peak, to say nothing of the liquidation
of installment credit and other forms
of indebtedness.”

 

- Release of funds for new purchases,
whether they flow into the securities
market or into stores and factories, will
have a beneficial effect on business.

So far as the bond market is con-
cerned, the bank finds ground for op-
timism in spite of the disappointing
turn taken last year in corporate and
Government obligations.

“With the prospect of an indefinite
continuance of low interest rates, the
outlook for the bond market appears
distinctly promising,” says the month’s
review. “A study of the past shows
that the bond market as a whole, as
well as the stock market, usually tends
to decline during periods of business
recession, and that a general advance
may be expected when business begins
to recover.

“Without venturing to set the date
for such a recovery, it is safe to pre-
dict that an impressive and sustained
advance in bond prices will be wit-
nessed when financial confidence is re-
stored and an upturn in business gets
under way.”

Bond investments have been absorb-
ed largely by banks and other institu-
tions in large financial centers, while
investors among the public and small
country banks apparently have been
unable or unwilling to increase hold-
ings.

Liquidation of debts to country
banks, that could be more easily ef-
fected by stabilization of commodity
prices, therefore, presumably would
pave the way for increased demand in
that source for good securities and
might signalize an advancing trend in
fixed-interest obligations.

William Russell White.
[Copyrighted, 1931.]
———eo2--o—___-_

Trusts Replace “Baby” Bonds.

That fixed trusts are meeting the in-
vestment requirements of small in-
vestors who formerly purchased “baby”
bonds is a theory advanced lately in
investment banking circles to explain
the continued demand for such shares
in a declining market.

The practice of issuing bonds in
$100 denominations, so widely adopted
in the depression of 1921 when the
army of Liberty bond buyers invaded
the security markets, was almost en-
tirely abandoned four or five years ago
when fixed interest securities began to
lose their popular appeal and found a
market chiefly among _ institutional
buyers.

Thus fixed trust shares, available in
small denominations at low prices,

provided a medium for savings of in-
vestors who favored high-grade com-
mon stocks.

Athough most investors are not par-
ticular about the provisions for elim-
ination of securities in a fixed trust
portfolio, so long as they know no sub-
stitutions can be made, some find ob-
jections to arrangements for auto-
matic discards.

Nation-Wide ‘Securities Company, a
pioneer in the field of flexible invest-
ment trusts of the unit type, takes a
middle course between the manage-
ment type and the rigid type of trust.
Although no new investments may be
added to its portfolio, eliminations may
be made the moment they appear ad-
visable and proceeds invested in the
stocks remaining.

Proportions among the diversified
holdings in the trust may be varied
from time to time, too, as conditions
change and the outlook brightens for
any particular company. The largest
proportion at present, for instance, is
invested in American Telephone. Not
more than 5 per cent. of the fund,
however, is invested in securities of
one company.

This trust differs from many of the
kind in that no cash reserve for divi-
dends is maintained. The sponsors
see no logic in setting aside a part of
the principal to be paid back to in-
vestors as dividends. Moreover, only
stock dividends of 10 per cent. or less
are disbursed on the theory that larger
distributions really represent return of
capital.

No fixed rate can be established for
dividends, therefore, since the income
varies in quarterly periods. The first
two quarter'y payments totaled 20
cents a share, equal to 40 cents an-
nually, or a yield of more than 6 per
cent. William Russell White.

[Copyrighted, 1931.]
—_—_>+>___
Tells Why Electricity Grows.

W. Alton Jones over the Halsey
Stuart radio hour last night voiced a
belief widely held in calling the power
and light industry one of premier
promise for continued rapid develop-
ment, but he gives you specific reasons
for this expectation.

We all know of the romantic expan-
sion in the uses of electricity in the
last quarter of a century, but here are
four specific grounds on which the
president of the National Electric
Light Association bases his expecta-
tion of “a continuation of this record”:

First. Electricity is an essential in-
dustry rendering a service “not yet
equaled by any other facility.” Know-
ing the political opposition arising
from a mistaken belief that the indus-
try operates without competition, this
executive hastens to explain that 82
per cent. of all energy sold is used in
commerce and industry and that “all
of this energy meets in keen competi-
tion other forms of power which can
and would be supplied—but for the
fact that electricity has proved a
cheaper, more flexible or satisfactory
service.”

Second. Electricity Jends itself to
manifold uses. No saturation in the
use of power or light is yet in sight.
More than 200 household appliances
already are in use. Energy is revolu-
tionizing production methods in indus-

try. The Nation’s farms gradually are
being electrified.

Third. Electric service is inexpen-
sive and within the reach of the mass-
es. Mr. Jones reckons that two in
every three American households use
electricity in some form. For years
the trend in electric rates has been
downward with the development of
new appliances until the domestic elec-
tric rate for service now is so low
“that the average domestic electric bill
of the Nation is less than 10 cents per
day.”

Fourth. The power and light busi-
ness is a regulated industry. There is
a regulated industry. There are two
schools of thought on this subject, but
Mr. Jones shares the belief that regu-
lation when wisely administered is

constructive. But Mr. Jones wisely
makes the point that aside from any
requirements initiated by regulatory
bodies the industry itself has found it
good business to reduce constantly
the cost of service.
Paul Williard Garrett.
[Copyrighted, 1931.]
——__>--___

Life, after all, contains only one
great problem—that of so adjusting
yuorself to the inevitable that you can
keep your peace of mind and your self-
respect. The great victory of life is
the conquest of worry. The greatest
discovery a man can make is how to
escape envy and hate.

2s 2?~>_

The Treasury will be out lots of

income taxes this year.

 

L. A. GEISTERT & CO.

Investment Securities

GRAND RAPIDS— MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING

Telephone 8-1201

 

 

 

 

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i

annteng

January 14, 1931

Market Is in New Testing Zone.

With uncanny accuracy sentiment
in the market switched from low into
neutral with the turn of 1931 but
whether it will go now into high gear
depends on the extent that a spring
improvement in business is to be
anticipated.

Psychologically the arc from the ex-
treme pessimism of December can be
partly bridged by developments such
as we have witnessed in this first week
of the new year: (1) A cessation of the
1930 tax sales; (2) A settlement of im-
portant railroad difficulties through a
consolidation of Eastern trunk lines;
(3) A flush of downright cheap money
in connection with the season’s settle-
ments; (4) Betterment in the bond
market and (5) A general feeling that
it is good to get 1930 behind us on the
ground that 1931 will bring some
measure of improvement.

Influences such as these sometimes
start the ball rolling, but it must be
admitted that the gathering enthusiasm
of the new year to date is not built on
any evidence of improving business. It
is built partly on the hope that im-
provement is not now far distant. And
regardless of what the spring season
may bring there will be those who will
enter the market now perhaps on the
gamble that stocks will rise in sym-
pathy with expectations of a business
turn. And that is what makes the
present stock market exceedingly diffi-
cult to interpret. It places the market
once more in a testing zone where it
is likely to be extremely sensitive to
unexpected news either favorable or
unfavorable.

That the market will be called on
shortly to face unpleasant 1930 earn-
ings statements is no secret but until
these reports come along it will not be
possible to know with exactness how
far the market already has gone in dis-
counting them. If simultaneously with
publication of these unfavorable state-
ments the market in bonds continues
its advance in response to an expan-
sion in investment buying the market
will realize orie of its constructive
hopes.

Improving business in the end is the
one sure cure for the pessimism cf the
day but unfortunately we have no
statistical tools sharp enough to detect
a turn in industry until the event is
old history. Paul Willard Garrett.

[Copyrighted, 1931.]
——_+-<-___
Consumers League Nearly Five Hun-
dred Strong.

Muskegon, Jan. 8—Enclosed_ here-
with please find report of the objects
and principles of our Consumers
League of Muskegon, as promised:you
by our President, Mr. Engle, when he
called at your office the other day. We
surely hope and trust you can make
some use of it in our fight against the
country’s common enemy. We are
gradually winning in strength and in-
fluence. We have over 430 members
now enrolled and gaining every day.

F. H. Long,
Sec’y Consumers League.

 

Per request I am sending you a re-
port on the Conusmer’s League of
Greater Muskegon—what it is, how it
started, what it is doing and what it
hopes to do.

Originally the League organized for
the purpose of putting up an effective

MICHIGAN TRADESMAN

defense against the ever-increasing in-
vasion of the chain store in our com-
munity. In this work we held numerous
meetings and we published an eight-
page magazine—three issues of twelve
thousand copies each. These were de-
livered to every home in Greater Mus-
kegon.

About six weeks ago a plan for a
re-organization of the League was sub-
mitted and approved and we are now
in the process of building up the or-
ganization on this plan and our future
seems to be assured at the very start.

We expect to enroll every person in
our city who realizes the danger in the
chain system.

First let me state the reason for re-
organizing. Like every other city we
have nearly all lines of business or-
ganized and as in other places working
independently and sometimes even
working against one another. To get
co-operation for concerted action
against the modern enemy was abso-
lutely impossible under such condi-
tions. Hence this plan for united ef-
fort. We have four divisions of mem-
bership.

Class A. Wholesalers, jobbers, man-
ufacturers.

Class B. Retailers in all lines,

Class C. Salesmen, professional men, .

insurance, real estate, garages and
others,

Class D. Associate members, Em-
pl oyes of all of the first three classes.
Farmers and any and all others who
care to go on record as believing in
the principles which we are fighting
to maintain,

Classes A, B and C are the support-
ing members and pay a monthly mem-
bership fee.

A card is issued to every member
the reverse of which reads, “I consider
the welfare of our community first in
all things.”

Membership is extended only to
those who do not give chain stores
any unfair advantage.

In all goods purchased by members
they are urged to give first considera-
tion to League members—and price,
quality and service considered should
be given the business on an even
break,

That members should not buy from
firms known to be unfriendly to inde-
pendent business,

The League intends to encourage
and support any independent leader-
ship in our city, State or National af-
fairs whith proves itself to be genuine.

We expect to be fully organized by
February 1 and due to the fact we
have over 400 cards already issued
with no particular effort, as we have
been waiting to get organized before
putting on the big drive, we are going
to look forward to a real co-operative
movement on the part of all the
Progressive business people of Greater
Muskegon,

——— >.
Driving Him To His Grave.

Hibbs—Why, you are shaking like a
leaf. What's wrong?

Squibbs—I’m told I have only a
week to live.

Hibbs—The doctor told you that?

Squibbs—No, the garage man. I’m
teaching my wife to drive the car.

13

 

 

 

 

 

The Measure ot a Bank

The ability of any banking institution
is measured by its good name, its financial
resources and its physical equipment.

. Judged by these standards we are proud
of our bank. It has always been linked
with the progress of its Community and
its resources are more than adequate.

Q

GRAND RAPIDS SAVINGS. BANK

“The Bank Where You Feel At Home”
16 CONVENIENT OFFICES

 

 

 

 

 

 

 

GRAND RAPIDS NATIONAL BANK

<5

     

a
Ar

    

 

 

    

= = 5
ann ‘Le i; oe

“e
,

Established 1860—Incorporated 1868 a Nine Community Branches

GRAND RAPIDS NATIONAL COMPANY
Investment Securities
Affiliated with Grand Rapids National Bank

 

 

 

 

14

BENJAMIN FRANKLIN.

 

Men Like Him Greatly Needed To-
day.

Two hundred and twenty-five years
ago ‘Benjamin Franklin was born. His
rare and unique personality, evolved
in the stress and exigencies of the
times in which he lived, made him
capable of rendering to this Nation, in
its needy beginnings, those priceless
services which all true Americans are
glad to honor and commemorate on
his birthday, January 17.

The life and example and work of
Franklin have a vital message for us
now. No earnest soul can recall what
he was and what he did, without trying
to develop in his own character the
qualities which Franklin so admirably
exemplified. For comment here we
will take up just a few of his many
excellent traits, in the main choosing
those that have special application to
our present needs.

Hardihood of Spirit. Franklin had
ho easy time in life. As the youngest
son in a large family, poverty was the
lot of his childhood. All readers are
familiar with the struggles of his
youth. After the adversity of his
early years he achieved financial suc-
cess, but he still encountered difficul-
ties which put all his bravery and
resolution to severe tests.

To stand up at that time for the
principles of liberty in England, to go
to France as the petitioner for aid for
his indigent and hard-pressed country,
to contribute liberally in money to the
cause of the Revolutionary War when
that cause was the saddest of forlorn
hopes—all required courage of the
highest order. Yet he never seems to
have been disheartened or dismayed.
In these days when large numbers are
experiencing the actual pinch of penury
and many others who do not lack for
themselves are feeling the gloom
caused by world-wide depression, and
perhaps are indulging in forebodings
of greater disaster—should we not
strive to attain just the hardihood of
spirit that was so nobly manifested by
Benjamin Franklin?

Self-Denial. We all know how in
his youth Franklin went without meat
in order to buy books, choosing knowl-
edge rather than the gratification of
the sharp appetite of a healthy growing
boy. After getting on his feet finan-
cially, he was so successful that he
was able to retire from business activ-
ity quite early in life, and planned to
devote himself to scientific studies.
But his fellow countrymen needed his
efforts in public service more than in
the laboratory, so the work of his
choice was largely relinquished. He
was generous with his means as well
as philanthropic in his activities. Dur-
ing his three years as governor of
Pennsyivania he devoted his entire
salary to benevolence.

Tact. Franklin was a man of agree-
able presence, a good reader of char-
acter, and had a ready discernment of
the likes and dislikes of those with
whom he came in contact. He never
forgot that he was dealing, not with
insensate objects, but with living, feel-
ing human beings. He could state
unpleasant facts in a way that brought
conviction without giving needless of-
fense. Possessed of a keen sense of

MICHIGAN

humor and a ready wit in speech, he
stili took life seriously and was never
lacking in dignity.

His Mind Was Practical. In his
time there were other men just as
learned, just as brilliant, just as patri-
otic, just as self-sacrificing as was
Franklin, but who failed to meet the
sorely pressing needs of the age in
any such measure as he met them, and
for the reason that people with brains
are, in the main, theorists—idealistic,
speculative, even visionary in their
mental operations. Their ideas won’t
work when actually tried out.

Franklin had the faculty of grasping
the knotty points of each problem that
presented itself, and applying to its
solution all that wise sagacity that he
had by natural gift and to which he
had added largely by study, observa-
tion and wide and varied experience.
His countrymen could put trust not
only in the honesty of his intentions,
but in the soundness of his judgment
and reasoning.

The situation of the rebelling colon.
ists and the new American nation was
not like any people ever had met be-
fore. There was no page in history
that could tell just what was best to
do. Each problem had to be worked
out from the premises that existed
then and there.

The difficulties of to-day present
features so different from everything
that has been experienced before, that
only in a partial and qualified way can
we turn to the past for the solution of
our problems. And it is not the orig-
inators of high-flown theories who will
render real aid, but those who can
grasp facts as they are and in their
entirety, who can go to the roots of
our difficulties and suggest effectual
measures for lasting remedy.

Ability in Advanced Years. While
this trait perhaps does not have great-
er application for the present than for
all times, it surely deserves mention
that, owing doubtless to his sane and
temperate mode of living as well as to
a naturally hardy constitution, Frank-
lin continued his efficient activities into
old age. We are apt to think of him
as contemporaneous with Washington
and Jefferson, but he was twenty-six
years older than Washington, who was
Jefferson’s senior by more than ten
years.

Franklin was 69 when the Revolu-
tionary War broke out. He helped
draft the Declaration of Independence
and was one of its signers. Later,
when past 81, he was a member of the
Constitutional Convention. What he
accomplished after he was 65 should
spur elderly persons who no longer
need to pile up additional wealth, to
engage in some activity useful to hu-

manity. Ella M. Rogers.
a

The demeanor of the successful man
is the absolute index of his mind and
character. The really great man who
achieves genuine success is of all men
most miodest as to his accomplishment.
He has, of course, some proper and
desirable self-respect and also pride of
his achievement, but he is not the least
conscious that his success has been due
to any greatness on his part, ascribing
it rather to that kind of genius that is
synonymous with honesty of purpose
and indefatigable endeavor.

TRADESMAN

Duties of Labor Department in Mich-
igan.

The Department of Labor and In-
dustry is a consolidation of what was
originally the Department of Labor
and the Industrial Accident Board,
and has complete supervision and con-
trol of all matters in relation to labor
and the adjustment and settlement of
all claims arising under the provisions
of the Michigan Workmen’s Com-
pensation Law.

The Department is considered one
of the most important in the State
government. Its importance is evi-
denced by the fact that the cost to the
people of the State of ‘Michigan each
year as the result of industrial acci-
dents is conservatively estimated at
$35,000,000.

The industries of Michigan in 1929
paid out for workmen’s compensation
insurance more than $11,000,000, of
which more than $8,000,000 was re-
turned to the injured employes for
compensation and medical service.

Most large cities, public utilities,
transportation companies and mines
carry their own risk, and it is esti-
mated that they pay out for this pur-
pose an amount equal to that disbursed
by the insurers.

According to the Federal records
the average daily wage during 1929
was approximately $6, and as the
maximum amount of compensation
was only $18 per week it is readily un-
derstood that the injured employe has
lost an amount equal to that paid out
by the employer and the insurer.

During the last fiscal year the in-
spectors in the field inspected 22,906
factories, stores, hotels and restaurants,
and these inspections are made for
four separate departments, namely, the
Department of Agriculture for food,
the Insurance Department for fire
hazard, the Health Department for
the sanitary condition, and the Labor
Department for conditions of labor.

The Department also exercises
supervision and control over all of the
public employment agencies, and dur-
ing the last year has been very active
in alleviating the present serious un-
employment situation, and in organiz-
ing relief committees in all industrial
centers of the State.

John L. Boer.
a

The difference in men is the thing
they offer the world. Brains with char-
acter come high, brains without char-

 

 

Phone 61366

JOHN L. LYNCH
SALES CoO.

SPECIAL SALE EXPERTS

Expert Advertising

Expert Merchandising

209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

January 14, 1931

acter, medium; character without
brains is not in demand. Musele with
character gets listed low; muscle with-
out good character is a drug on the
market. G. K. Shurtleff.

 

VIRGINIA
PUBLIC
SERVICE
COMPANY

First Mortgage
and Refunding 5s, 1950

; offered at
90 and interest

To yield over

9.857,

E. H. ROLLINS
& SONS

Founded 1876

Grand Rapids Savings Bank
Building, Grand Rapids

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“Co-operation, and not
competition, is the life of

William C. Fitch

  
   
     

Co-operation of the invest-
ment banker is always
available—in terms of your
self-interest.

       
     

 

 

 

January 14, 1931

MICHIGAN TRADESMAN

15

 

MUTUAL FIRE INSURANCE

Fire Insurance and Improved Con-
struction. y

 

Fire insurance has been a major fac-
tor in bringing about striking improve-
ments in the construction of American
homes, office buildings and manufac-
turing plants during the past decade,
it is declared by President Ettlinger,
of the Empire Fire.

“How does the builder of a modern
fire-proof building of brick and steel,
induce tenants and lessees to come in-
to his building from older quarters, de-
spite the fact that his rent rate per
It is
simply ‘because he can show that the
insurance rates of his building are so
low, as compared to the rates upon
older ‘buildings with excessive fire
hazards that floor space is actually
cheaper when it is in a building that
has the maximum safeguards against
fire damages.

square foot is obviously higher?

“In other words, the manufacturer
finds it more economical to build a
modern structure, in keeping with un-
derwriting requirements, than to con-
tinue in business in an antiquated
building. If he is a renter, he finds that
the difference in insurance rates to
protect his products, will attract him to
quarters that are as nearly fireproof
as present day construction and equip-
ment can provide.

“In the home construction field, the
influence of fire insurance has been a
powerful one, both directly and indi-
rectly in encouraging the use of fire-
proof material and the development
of complete fire-protection equipment
within the community. Indirectly, the
fire insurance companies have been
leaders in educating the public as to
the dangers of crowded, haphazard
buildings, especially when the houses
are of flimsy construction. Directly,
these facts have been more forcibly
brought to the attention of the build-
er and of the home buyer through in-
surance rates. Home buyers find that
the initial selling price of the home is
not the true cost and_ that ‘cheap’
houses, that are literal fire traps, are
actually more costly than are those
that are well constructed and. in
neighborhoods provided with adequate
fire-fighting equipment.”

—_~+~--____

Business Men and Fire Prevention.

Business men generally will be in-
terested in the address delivered by
William F. Eichfeld, president of the
Milwaukee Association of Commerce,
at the opening of the seventh annual
fire prevention school conducted by
the association. President Eichfeld
said in part:

“What interest has organized busi-
ness and industry in fire losses? Do
you know that twenty-one factories or
mercantile establishments burn every
day? Out of every 100 industrial es-
tablishments that burn, fourteen suffer
extensive reductions in credit, seven-
teen fail to issue financial statements
after the fire, twenty-six register large
losses in business, and forty-three
never resume operations. Almost one-
half of the business houses that burn
never open their doors again; their
employes must seek other jobs. That’s
why business is interested in fire
losses.

“Let me briefly summarize why in-
dustry is interested in fire losses:

“A fire in an industrial plant dis-
rupts the entire production schedule
in that plant. It requires an expensive
period of readjustment that demoral-
izes the manufacturing plans.

“Every ‘fire necessarily increases
production costs.
“Fires destroy the faith of cus-

tomers who are depending upon the
firm for production deliveries.

“The credit rating of the firm is af-
fected materially by fire losses.

“Every fire temporarily, and some-
times permanently, throws a number
of employes out of work.

“Fires are distinct signs of ineffi-
ciency, affecting all lines of business
from employer to employe, from pro-
ducer to consumer.

“While 66 per cent. of all fires occur
in the homes, industries are concerned
because of the fact that these are their
employes, and anything which affects
the home life of an employe necessarily
affects the job for which he is respons-
ible.”

—__+-~+____

What Is An Auto License For?

Michigan’s 1931 automobile license
plate seems to have been designed as
an ornament. One might infer that
an automobile manufacturer’s artist
had transformed an undesirable sign-
board into an additional attractive feat-
ure. It is neat, artistic, and harmon-
izes with various popular auto body
colors. It is modest, quiet, incon-
spicuous—not obtruding into prom-
inence when one is most interested in
the appearance of a car. It is not gaudy
or glaring; the figures are not bold,
angular or severely plain.. The most
fastidious person cannot pronounce it
a disfigurement or tending to lessen
the fine appearance of a car. No doubt
it pleases many who regard looks as
of most importance. Attached to an
automobile the license plate is accepted
as proof that the annual tax has been
paid. It enables the owner to pick
his car among others of the same make
and general condition. The traffic of-
ficer can readily read the new number
on a car parked contrary to regula-
tions. In fact, when a car is station-
ary the 1931 plate is adequate for most
purposes. But it is sadly deficient for
the one most important requirement—
easy to read, near or far, on a swiftly
moving car.

Everybody knows that the 1930 li-
cense plate was a retrograde step in
visibility, although the yellow back-
ground and black figures follow the
fashion of the best highway signs; the
lines of the figures, however, were nar-
rower than in previous years. Here
are the results of a few recent tests:
Late on a dull winter afternoon the
number on a new 1931 Michigan auto-
mobile license plate, on a stationary
car, could be made out at 50 feet; on
a somewhat dimmed 1930 Michigan
plate, the number could be made out
at 80 feet. In the evening, under the
direct glare of an electric light the
same plates on the same car, the new
plate could be easily read at 35 feet
and no farther. The old plate could
be easily read at 45 feet. On a clear
sunshiny afternoon, the 1931 plate
could be read at 65 feet, the 1930 plate

at 90 feet, and a Louisiana 1930 plate
at 150 feet. Later, in the gathering
twilight, the new 1931 plate could be
read at 20 feet only, the 1930 plate at
30 feet, and the Louisiana plate at 55
feet. The lines of the figures on the
latter were about twice as wide as on
the 1930 Michigan plate, were slightly
taller and blocky, angular figures, in-
stead of curves, as on both Michigan
plates. Further, the figures were yel-
low on a green background and raised
so that they resembled figures in house
numbers which are separate and at-
tached.
figures.

The 1931 Michigan automobile li-
cense plate is a boon to criminals, a
shield to cowards, a handicap in the
detection of law violaters, and unde-
pendable assistant, a disappointment
to traffic officers, a pretense, a false
promise, a farce. It ought to be re-
placed at the earliest moment by the
best plate that can be devised.

Our laws in regard to warning pla-
cards to be posted in cases of com-
municable specify the mini-
mum dimensions of the cards and say
the principal word

diseases

of the sign shall
be in “large letters.” The law in regard
to some other legal notices or posters
state the size of the printed letters to
be used. Is the automobile license plate
of less consequence.

It might be said that bandits, boot-
leggers and other predetermined law
violaters will keep mud on their license
plates, will keep two or more sets of
plates to change
off the

throw
steal an

about and

searchers track. or

Any one may verify these :

7

automobile to use in their outlawry.

Should the license plates for all cars
be made indistinct to save such crim-
inals from resorting to these expedi-
ents?

The present legislature can do no
better work than to take this matter
up and settle it once for all, so that
in the future the efficiency of the li-
cense plate can not be doubted, and
never again the caprice of a transient
office holder determine the features of
each annual plate.

If sportsmen want a new game law
they usually get it. If the automobile
clubs would take up this matter they
could put it over. But the general
public must wait and protest and be
subject to ills which they cannot rec-
tify.

Another very important matter
which has long been neglected is the
careful examination of all applicants
for an automobile driver's license and
strict rules and regulations as to quali-
fication. The Michigan Central Rail-
road employs an expert to test the
eyesight of every candidate for each
and every position where the reading
of signs and interpretation of signals
is a part of their duties. It is done to
prevent accidents and safeguard lives
and property.

With all the laws and regulations
relating to autos and drivers which
have been worked out to meet almost
every contingency the qualification of
drivers and efficiency of the license
plate seem to have been neglected or
disregarded in legislation.

-E E. Whitney.

 

Affiliated with

320 Houseman Bldg.

The Michigan
Retail Dry Goods Association

Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%

 

 

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

Grand Rapids, Mich.

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

The Ne cots BO% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

 

 

16

VILLAGES ARE VANISHING.

 

Some Little Appreciated Reasons For
the Urban Trend.

America’s hamlets seem to be fading
out. They are following into oblivion
the high-wheeled buggy, the little red
schoolhouse and the quaint custom of
bobbing for apples. Not long ago the
State of Illinois sold a perfectly good
village as abandoned property. All it
lacked was people.

Figures from the eight states that
ring the 1920 center of population near
the Illinois and Indiana line show that
60 per cent. of the small towns counted
have lost population. A few villages
showed increases which were less than
what should have been the normal
boost through the beneficent processes
of nature. The wayside inn is giving
way to the road house and the hot-dog
stand. The country doctor is practicing
in the city and likes it better. There
are cobwebs on the windows of the
little brown church at the crossroads.
General stores in the hamlets are deal-
ing in gasoline and canned cakes.

All of this seems very sad indeed.

I am a confirmed but theoretic lover
of the good old days. For a very little
I would burst into tears.

For all that—so it seems to me—we
will be better off without the hamlets.

However, the promise that we will
be without them is not definite as yet.
The preliminary figures of the census
carry no guarantee. They seem to show
that:

The small town, the hamlet, the un-
incorporated village, ranging in popu-
lation from practically nothing to about
1,500, is decreasing in habitants,

The somewhat larger towns are in-
creasing in population. The compilers
have not ceased compiling, but the in-
dications are that the larger and more
comfortable the town the greater its
rate of increase.

The agricultural population is dimin-
ishing in numbers but growing in per
capita dollars and appetites.

That seems to be all to the good.
But what is the reason for the shrink-
age in small towns?

One reason seems to be the general
storekeeper,

The general storekeeper will now
rise and call me names. Of course he
has a defense. He is often old and
there are too many of him and his
farmer clients have been used to his
ways and he did not realize that they
were dying off and the young ones
wanted other things. There are plenty
of things to be said for him. But listen
to this:

Down on the Mexican border is a
general storekeeper who may be intro-
duced as Senor Bill. Up North we
would call him a good old guy. He
has an ivrory-handled six shooter un-
der the counter, a book filled with bad
debts and an unconquerable optimism.
Every Mexican for sixty miles around
has been Senor Bill’s customer, because
he likes them and trusts them. The
other day he shooked his head at
Dolores:

“Listen, kid,” said he. “You don’t
want those silk stockings. They won’t
wear, nina. Here’s what you're Jook-
ing for,”

MICHIGAN TRADESMAN

He threw out a pair of rugged cotton
stockings, reinforced toe and_ heel.
Dolores looked at them. A _ slender
Dolores, with neat ankles and a straight
back and the sorrow of the world in
her big, black eyes:

“Gracias, Senor Beel,’ whispered
Dolores. “Muchas gracias.” Then she
walked out on him.

Senor Bill said he did not know what
has been getting into the Mexican
girls. They will not wear shawls as
their mothers do. They call for high-
heeled shoes and fancy hats and little
silk frocks like the girls wear in Dal-

‘las. He said that we all know that

ain't right,

“What’s happened to your trade,
Senor Bill?”

“Shot,” said Bill.

Not only his trade is shot, his hamlet
is shot. If he will not sell his cus-
tomers what they want they will get it
somewhere else. The captious reader
may say this is an isolated incident.

But the same thing is going on all
over the land in big and little villages.

A Department of Commerce investi-
gation told me another sock story to
illustrate the backwardness of the vil-
lage merchant. One of the chain stores
had been featuring a chilled steel sock
for 29 cents a pair. It would never
wear out. The Senor Bills operating
the village stores cried bitterly about
it:

“We cannot compete against prices
like that,” they said.

Thereupon a wholesaler determined
co help his storekeeping friends fight
the chain. Incidentally, he would help
himself, of course. He had made the
supersock of Christendom. It could
not be marred by an emery wheel and
its brilliance was that of a wolf’s eye
in the underbrush.

“Sell that at a quarter,” he said to
his village storekeeping clients, “You'll
not make much money, but you will
drive that 29 cent sock off the field.
Advertise it. That is the most superb
bargain ever woven.”

Every village storekeeper—every one
of them, mind—put that sock on sale
for from half a dollar to six bits.

“It’s the first chance we ever had
to get a little gravy,” they said.

Of course the 29 cent sock went on
getting the business and the hamlet
storekeepers and their hamlets lost.

Here is another illustration of that
same stubbornness among hamlet mer-
chants. In a small town in Vermont
is a general store run by a nice old
man. It has always been a good gen-
eral store. It has brought trade to his
little town. Farmers come to buy from
him, because they know he will have
whatever it is they want. They buy
something of some other local mer-
chant before they get out of town.

That is the way cities and businesses
are built up. It is not too much to say
that the small towns are built around
their stores. Churches, schoolhouses,
scandals, sewers and bond issues come
later.

When the girls began to hike their
dresses up to their knees and wear silk
stockings the storekeeper’s better na-

ture revolted: ~

_ “T won't sell ’em,” he said. “They

gotta go somewhere else for those
contraptions.”

They did go somewhere else. The
little town felt their going tremendous-
ly. Imagine a countryside filled with
good-looking girls, each determined to
spend the maple-sugar money on new
clothes, and all diverted to the town’s
nearest rival. This is not a fable or an
exaggeration, The thing actually hap-
pened. Good roads lead almost every-
where nowadays except to the door of
the stick-in-the-mud storekeeper.

There was a time when we lived in
a horse and railroad geography. When
we had only a few miles to go a horse
dragged us through the dust or mud.
When we went a more considerable
distance we got cinders in our eyes
and made it a state occasion. Maybe
mother went down to see us off and
we carried chicken in a basket.

Under such conditions a hamlet with
a general store was a necessity every
five or six miles. If the storekeeper
carried nothing but red underwear the
whole population flamed at dawn and
eve. They had no option.

Now we live in a concrete and rub-
ber geography. We drive long dis-
tances like theeOld Harry. Dr. C. J.
Galpin, the principal agricultural econ-
omist of the Department of Agricul-
ture, told an illuminative story. He was
visiting a farmer friend in New York
State, in the at-one-time isolated com-
munity where as a young man he
taught school. After they had wander-
ed about the farm and listened to the
rich chuckles of the fat pigs the farmer
said:

“Let’s go to the Syracuse fair.”

“But that’s sixty miles,’ said Galpin.

“What of it?” asked the farmer.

The city man could not believe it.
He had not yet adjusted himself to
the livelier agricultural age, although
he is the principal agricultural econ-
omist.

They climbed into the farmer’s auto-
mobile and drove to Syracuse:in an
hour and a half. They dined at the
hotel that night and until 10 o’clock
talked over a new food ration with an
expert and were in bed by midnight.

The farmer thought nothing of it.
It was the city man who goggled,

I am honest in my conviction that
incalculable harm has been done the
hamlets by merchants who have not
gotten out of the mud. When the
villagers and those who live nearby
begin to drive twenty miles to shop
the hamlet is ruined. It may not
know it, but it is. That is precisely
what has happened to hundreds of
townlets.

But the right sort of storekeeper
can keep a village propped on its tot-
tering legs. He can even make it
sound again.

George L. Coyle, the alert head of
a large department store in Charles-
ton, W. Va., listened to me sound off
what seemed an undebatable platitude:

“Good roads run both ways,” said
Mr. Coyle. ;

He told of a country storekeeper, lo-
cated in a hamlet beset by good tcads.
The other storekeepers note gloomily
that the good roads are sapping their
trade. They sit behind the dinky win-
dows of darks stores. Women who

January 14, 1931

ocme in to shop-are made welcome to
the kitchen chairs which hem in the
barrel stove, if any are not occupied
by ancients engaged in mastication.
Usually the storekeeper tries to sell the
feminine shopper a dress.

“Women do not go to a village store
to buy party dresses,” observed Mr.
Coyle. “They know better. They win-

‘dow shop in the larger towns for a

time. When they know what they
want, they buy.” :

The storekeeper admired by Coyle is
doing a nice business and has been
doing it for years and it is getting bet-
ter annually. He has a clean, bright
store and up-to-date goods. When a
housewife wants a paper af pins or a
yard and a half of blue ribbons she
knows that she can get it. He knows
his customers do not come to him for
Parts gowns. If he has not precisely
kept his hamlet alive he has at least
arrested the process of decay.

“Farmer folk do not want to drive
into the city for every little purchase,”
said Coyle. “A store equipped with the
conveniences will hold their trade ex-
cept for the luxury lines. And the good
roads take city people into the country
for some part of their shopping. They
like to ride in the fresh air and buy
vegetables and eggs at the farm stands.
The little stores can—if their keepers
know how to do it—work up a nice
business in ice creams and soft drinks
and the lesser marketing. Just as the
country people wish to avoid the con-
gested city streets, the city people like
to get out on the open country roads.”

These conclusions are supported by
certain facts.

The Canner reports that a daily av-
erage of $100 was taken in on the sale
of home-made jellies and jams by
twelve wayside stands on farms in two
midwest states.

The University of Illinois found that
a majority of the small-town store-
keepers who are offering their custom-
ers what they want are holding or in-
creasing their trade.

Economist Galpin maintains that the
farmer, far more than the city man,
enjoys a personal relationship with his
storekeeper°and editor and banker, He
will remain loyal to them, says Galpin,
if they deliver the goods.

But they must deliver.

A survey made for the Reatilers Na-
tional Council notes that the stores of
certain towns have been losing business
to other towns because they did not
give service. They were dark and
poorly arranged. There is no excuse
nowadays for a storekeeper remaining
ignorant of the more effective ways of
mapping his store.

Women shoppers were not offered
pleasant rest romos. Underpaid and
immature clerks gave the impression
of snootiness. Buyers nowadays know
too much to be fooled often. They
take their eggs to better markets.

This survey stressed the fact that
the towns were losing ground because
of the faults of the storekeepers. Opin-
ion seems to be fairly general that ap-
peals to local patriotism stir no red
corpuscles in the buyer’s veins. He
does not care particularly whether this
town or that grows or diminishes. He
would not stir a hand to help either

Hn nner

a

January 14, 1931

MICHIGAN TRADESMAN

17

 

process. What he wants to know is
how much money he can get for his
eggs.

The farm population has been de-
creasing for twenty years. It has been
on the down grade in some parts for
fiity years. Better machines and meth-
ods have enabled fewer men in the
fields to feed an increasing number of
people in the cities. That down-turn
in agricultural population is proof of
the farmer’s efficiency.

The farmer’s wife is a more interest-
ing woman than she was two decades
ago. She has the niagazines and news-
papers and radio and telephone and she
drives her own car.

The hamlet has no attraction for her.
She whizzes on to the nearest larger
town, where she can have her hair
bobbed and go to a movie and pick
up the latest novel at the library. Here
is a conclusion worth noting:

The University of Texas has worked
out what it calls a “definite law of retail
gravitation.”

Briefly stated it is that towns and
cities draw from smaller intermediate
towns and hamlets in direct proportion
to some power of the population of the
larger cities.

Folks move from the hamlets to the
villages and then to the towns and then
to the smaller cities and then to the
larger cities»

With apologies to Dean Swift, the
law laid down in his couplet must be
reversed. Nowadays:

“The smaller fleas have larger fleas
to bite ’em.”

If there are fewer men and women
on the farms, they have more money
per capita to spend in the “farmers’
towns” than they had twenty years
ago. Nowadays the “farmer’s town” is
in the 5,000 to 10,000 classification in-
stead of the 200 to 1,000 of a few years
ago. Dr. Galpin holds that the farm
population has decreased four and one-
quarter million persons in twenty years,
3ut he also declares that the gross cash
income of the American farmer has
been steadily maintained at slightly
more than ten billion dollars annually.
If there are four and a quarter million
fewer persons to spend that ten bil-
lion, then the relative prosperity of the
“farmer’s town” is accounted for. And
the “farmer’s town”—as distinguished
from the hamlet—is prosperous.

The American Press Association gets
out an annual: book-in which advertis-
ers are told of the trade outlets in the
smaller towns. Many of the counties
in which these small towns are found
have no daily newspapers. The weekly
paper brings the home news to the
farmers and is read from Friday to
Friday while a metropolitan daily cov-
ers the comics and fashions and the
state of crime in Chicago. In a hasty
glance through the A. P. A. book one
fact leaped to the eye.

There are almost as many plumbling-
supply stores as there are stores in
which radios are sold. There is a no-
ticeable frequency of stores which sell
music, apart from the dealers in radios
and phonographs. There are tea shops
and haberdasheries. The consolidated
schools. which were originally set on
country roads in the presumable cen-
ter of a farming district are being

Pl pode ale ib pe page eke ca Na a

placed with increasing frequency in the
“farmer’s town.” The farmer’s wife can
do her shopping and be beautified when
she brings the kids to school. When
the farmer retires he moves into his
town for the sake of the church and
the school and the library. Sometimes
he moves in before he has retired and
drives out to do his farming. Is it any
wonder that the hamlet is declining?

Suppose the habitant of a hamlet dis-
trict gets sick.

I know a doctor in a New England
hamlet. He is a lively, wide-awake
young man who is so competent that
he has several times been asked to go
to Boston at a guaranteed income
which seems a fortune by the side of
his meager intake. In the summer he
covers a wide district by automobile.
In winter he turns his car into a snow
caterpillar and eventually hitches Old
Dobbin to the sleigh and when the
drifts are top-rail deep he visits by
snowshoe. He was born and brought
up among his people and he will not
leave. No doctor would come to fill
his place. He is a hero. He will con-
tinue to be a hero until his wife’s sane
representations finally wear him down.
But—

He is out of step with the times.

A hard thing to say. But the fact is
that the larger medical colleges are
turning out specialists. A medical edu-

cation costs so much in time and mon-~

ey that the fledglings sensibly decide
to locate in cities where the potential
rewards are higher. These young men
will not go to the hamlets. Nor will
the graduates from the less costly col-
leges go to the hamlets. But the towns
of 5,000 to 10,000 are equipping -hos-
pitals and offering a present certainty
and a future competence to them.
Those who have not been able to pur-
sue the long and expensive studies
which precede specialization in medi-
cine are being attracted.

This is tough for the hamlet. But in
the process of evolution the first mon-
key to lose his tail probably suffered
terribly.

The character of the rural population
is changing. When I was a youngster
I was mildly acquainted with a farming
county in Ohio]. The farmers were
prosperous, Republican and Methodist.
If one of them put a mortgage on his
farm, he and his wife and his man-
servant and his maidservant and his
children worked day and night and
fudged a little on Sunday until it was
paid off.

That county has the fattest cattle
and the biggest horses and the most
persistent odor of lantern wick at 4
o'clock in the morning that I have
ever known. The first doubt I ever
felt of its orthodoxy was when one of
its most eminent citizens put a hot-air
furnace in his house. It had been the
custom to sit about the kitchen stove
until bed time came.

One of the farm boys in that county
recently dedicated what had been a
pasture to polo and is making a reason-
ably good thing of it. The farmers’
boys who not many years ago would
have walked to town on Saturday night
rather than drive a horse which had
pulled a plough all week are now mak-
ing polo ponies out of Western cayuses.

pct i theta ates apse

‘The old-time farmer believed in hard
work and saving. When he had a little
money he made the first payment on
another farm. Driven by his fear of
debt, he slaved until he owned it. Then
he bought another. He grew rich, but
he did not live. These toads that hop
occasionally out of Texas boulders have
been positively dissolute by compari-
son. When his arteries finally cracked
he died surrounded by assets and
greed. To escape the farm his daugh-
ters had married streetcar conductors.
His sons argued in the hall over the
division of the gray mule as_ their
father took his last whistling breath.

The new-style farmer is becoming
more and more a business man.

He has no superstitious fear of a
banker. He may owe plenty of money.
So does the merchant with whom he
trades. He has learned the uses of the
credit system. He manages to have a
fairly good time as he goes along. His
first easy steps toward a realization
that this is essentially a good world
may have been taken when he joined a
farmers’ club. He began to discover
wants he had never known and new
ways of farming by which he could
get the money to satisfy them. His
wife ceased to be a drudge and learned
how to handle the wind-blown bob.

He discovered that the storekeepers
of the “farmers’ towns” are friendly
to his club. His shrewdness told him
that the reason was that the retailers
knew that he farther his horizon ex-
panded the more goods they would
self. He liked that. Both sides profited
by it. Twenty years ago the Saturday
night tub was a fixtures. Now farm-
ing communities are putting in swim-
ming pools and using them.

“T know a pair of farmers on the
Pacific Coast,” said Bohannon, of the
Bureau of Census. “Just farmers,
farming in partnership 900 miles away
from San Francisco. What do you
think they did?”

No one can answer a question like
that.

“They bought an airplane,” said Bo-
hannon, “and they fly it into the big
town on alternate Friday nights for the
week-end and take their families along.
You can’t beat that.”

What good would a hamlet be to
farmers like that?—John Carlyle in Na-

tion’s Business.
—e + >
Harvesting Sugar Cane By Machinery
in Floriday. :

Sebring, Florida, Jan. 10—Harvest-
ing sugar cane by machinery is an in-
novation in an ancient industry. No
other major field crop is so laboriously
gathered in this country as is sugar
cane. In no other line of agriculture
has there been less advancement in
practice and methods since the day
when first the product of the cane re-
sponded to the demand of humanity’s
sweet tooth.

From time immemorial the arm of
the toiler has swung a sharpened knife
of some sort, cutting, almost stalk by
stalk, the slender cane in which nature
has stored, from sun and soil, food
elements appealing to most palates
and agreeable to the bodily welfare of
most people.

Long since has the mechanical har-
vester gathered crops of similar
growth, but up until the very present
black arms and sharp knives have
felled the cane and stripped the dry
leaves therefrom in the sugar bowl of
America, as well as elsewhere. From

the days beyond the Pharoahs it was
so.

It remained for the Southern Sugar
Co., with mills at Clewiston, Florida,
on the South shore of Lake Okeecho-
bee and at Canal Point, on its South-
east shore, to make the innovation in
the 1930-31 season.

And it was this writer’s pleasure to
witness the operation on January 3,
1931—the season’s opening day at the
Clewiston mill—of one of these ma-
chines, seven of which are about to be
put in use.

Each of these machines is expected
to have a capacity of 500 tons of cane
per day and to do the work of 400
cane cutters. While not yet developed

-and adjusted to fiull efficiency the ma-

chine gives promise of great accom-
plishment, which each will need to do
if they gather the upwards of 20,000
acres—estimated at 650,000 tons—of
cane in the company’s fields. The ma-
chine simply devours a row of cane
as it proceeds along the outer edge of
a field, in a manner similar to a grain
harvester, except that its swath is very
much less. The cane is gathered be-
tween protruding vertical jaws and,
passing into the receiving maw, is cut
up into lengths of from six to ten
inches, which are run out by a con-
veyor into a regular  cane-carrier
wagon, which has been lined with
boards to prevent the short pieces
from escaping through the sides of the
carrier as ordinarily used for hand-cut
cane.

These latter cuttings are from four
to six feet long and, stripped of leaves
and tops, are thrown in piles for load-
ing into these cane-carrier wagons,
which are similar to a hay or corn stalk
rack, except that the side frame work
is of vertical construction. Ordinarily
the open spaces would permit the
machine-cut cane to fall through.

‘Strippings and leaves removed in
the progress through the machine are
blown out at the rear, as is chaff from
a threshing machine, falling in a mat
on the ground. This deposit probably
has some value for the soil, though
these muck lands, redeemed from the
everglades, are naturally tremendously
rich,

The machine is carried on a cater-
pillar tractor, its locomotion and op-
eration being powered by separate
gasoline motors. Six men are required
to operate it and the accompanying
cane wagon. There is a driver, a ma-
chine attendant, a pilot—who goes
ahead with a long pole at the top of
which is a white cloth to indicate the
way for the driver—an assistant pilot,
who pulls aside the tall cane to give
the driver continuous sight of the in-
dicating flag; also the accompanying
cane-wagon is hauled by a tractor,
with a driver and assistant. Provision
is made for the operation of the ma-
chines at night in favorable weather
and rush seasons.

The success of these machines is to
be earnestly wished for in the interest
of the industry all along the line from
grower to consumer.

Harry M. Royal.
—~++-___
We're Making Progress.

During the past fifteen years the
total wealth of the United States has
risen from one hundred and seven
billion dollars to over five hundred bil-
lion dollars; the total annual income
from all sources has increased from
eighteen billion dollars to one hundred
and ‘fifteen billion dollars; the value of
manufactured products has jumped
from less than fifteen billion dollars to
over seventy billion dollars; deposits
in savings accounts rose from five bil-
lion dollars to twenty-nine billion dol-
lars, and life insurance during this
period increased from twelve billion
five hundred million dollars to one
hundred billion dollars.

 

Loe SE A dbs 9

EOE ag

 

DRY GOODS

Michigan Retail Dry Goods Association.

President—J. B. Mills, Detroit.

First Vice-President—Geo. E. Martin,
Benton Harbor.

Second Vice-President—J. T. Milliken,
Traverse City.

Secretary-Treasurer—Thomas Pitketh-
ly, Flint.

Manager—Jason E. Hammond, Lansing.

 

Novelties Brighten the Mid-Winter
Attire.

Small things constitute the high
spots of costumes. Jewelry, gloves,
shoes and all the other adjuncts of the
well-thought-out ensemble give fresh
zest to her appearance when the sea-
son begins to ebb. A tempting as-
sortment of costume jewelry is appear-
ing to help those who would look their
best. Most of it is frankly synthetic,
or a glass reproduction of precious
stones. Little of the jewelry shown is
bizarre—only the eccentric wear huge
chains and ornaments suggestive of
barbaric adornment. The new jewelry,
both real and imitation, caters to wo-
man’s love of color.

Coral is having a revival. It is be-
ing made into chokers and necklaces of
a single or double and triple strands
of beads. Pink coral is becoming to
almost everyone and is guaranteed to
“go” with any gown. White coral,
creamy as ivory, is flattering when
worn to accent a black-and-white cos-
tume. Pink and white coral are com-
bined in the new flat collar-shaped
necklace, whose pointed edge is
decorated by black beads.

In one of the new necklaces beads
of white coral the size of marbles are
strung at the back, while at the front
are attached long tassel-like strands
of tiny pink coral beads. Necklaces
made of the small old-fashioned coral
sprigs are popular among the younger
set. Quaint chokers are composed of
carved medallions of coral and jade
strung together.

New bags for town use have a
definite relation to the costume in
style, quality and color. Ultra-smart
bags in shark, the coarser reptiles and
leather are shown with sports clothes;
the softer skins and fabrics for dressier
wear. An envelope shape of medium
size is the accepted model, and while
bags with rigid handles of amber, tor-
toise, wood or leather are seen, the
back strap is more usual. Black bags
for daytime, in the soft leathers, rein-
deer, antelope and suede, are the most
fashionable, in both plain and elab-
orate models.

Clasps are of enamel, semi-precious
or synthetic stones in the less expen-
sive bags, and of precious jewels in
the finer ones. A handsome bag seen
this season is an envelope of black
French reindeer. Across the top is a
straight bar of coral enamel, beneath
which is a watch framed in diamonds
and surrounded by a coral circle.

(Charming new styles in footwear
are being brought out for women who
need to freshen their frazzled town
wardrobe. ‘Black and brown _ kid,
patent leather, buckskin and suede are
preferred for the street. A welcome
innovation for afternoon is the colored
shoe in suede or buckskin. For dressy
occasions there is a high heel sandal,
cut very low at the sides. Vamp and
quarter are shaped with strappings of
leather in the manner of sandals worn
on the beach and with Summer frocks.

MICHIGAN TRADESMAN

An ensemble of shoes and bag is
especially designed for the smartly
dressed woman who drives her car.

‘The shoe of dull black kid is low cut
and has a moderately high heel. Small

brass nail heads stud quarter and heel
—to protect the shoe from being
scratched as the driver operates the

_brake—and are laid in a fine pattern

over the toe. A small flat bag of
leather, with a leather-covered handle,
is studded in the same manner. Shark
and python are the most fashionable
skins for street wear and travel.
New styles and colors in hosiery
are just out. Ardanse sponsors a sheer
silk stocking whose top is woven in a
lace pattern, giving it a touch of ele-
gance, and insuring the wearer against
dropped stitches. Sun ray is a new
shade, and all of the brown tones from
light to dark seal are fashionable. Open

clocks are shown in many of the new

stockings.

‘Styles in gloves for late Winter and
early Spring are distinctive. The
Biarritz, or pull-on, is considered
modish, though some new gloves have
one or two buttons. Plain gloves are
more fashionable for day wear than
those with fancy stitching and cuffs.
Evening gloves are getting longer, and
in addition to conventional black and
white are seen in pastel flesh or pink.
A delicately traced border of rhine-
stones trims the top of the most elab-
orate long white or pastel tinted suede
gloves.

Bizarre evening gloves of gilt and
silver kid are presented by ‘Suzafine
Talbot. Less spectacular are gloves
made with a cluster of small tucks on
the inner side of the arm, released on
the outer side, where the fullness is
drawn close with a cord tipped at each
end with a little ball of gold, silver or
jet sequins.—N. Y. Times.

+> .____
Curtained Effect For Coiffure.

Hair and face are assuming a new
character in the present-day style;
theirs is the leading role in the drama
of fashion, since hats that retreat to
the back of the head leave them ruth-
lessly exposed to the spotlight. The
mode forbids brims to cast a gracious
shadow across the brow, or to dimly
veil the eyes. The task of softening
the face is left to the hair.

To meet the style in toques, berets
and cloches, the hair should be parted
in the middle or on the side and
brought down to the ears in close
waves that curtain the forehead. The
manner is suggestive of that used by
our grandmothers, only it has twen-
tieth-century verve and seductiveness
rather than mid-Victorian dignity and
sedateness.

Gone are the vivid make-ups of yes-
terday. They have given way to a
subtler form of maquillage. That
gentle art lays a lighter touch on the
face—because it is without protection
from the uncompromising daylight—
and works with, rather than against,
the gifts of nature. The well-groomed
woman buys powders that blend with
her skin, and uses -rouge and lipstick
to accentuate, not exaggerate, the red
of her cheeks and lips.

And—so “cosmeticians” tell us—in-
creasing attention is being paid to en-
hancement of the eyes. There are a
dozen or more shades of eye pencils

that place tenuous shadows over the
lids. They must be used with taste
and discretion to bar detection, and
must be suited to the color of the eyes
as carefully as powder is to the com-
plexion. It is even said that the eye
shadow can tbe made to harmonize
with the shade of the hat, as if the
latter cast the most delicate of reflec-
tions over the lid.
—_>-e+___

To Promote 59 Cent Neckwear.

Machine-made, silk-lined ties to re-
tail for 59 cents are expected to be a
feature of Spring lines, now in process
of preparation and which will be open-
ed this week. Several department
stores are expected to promote them,
and Eastern manufacturers are begin-
ning to produce them on a larger scale.
The 79 cent retailer of the same type
will also receive greater emphasis than
heretofore, it was said. In the $1
range, the hand tailored and hand
tailored silk-lined tie will probably be
outstanding, with only a few houses
producing the dollar machine-made
number. From present indications,
both small, neat effects and widely
spaced figures on blue grounds will be
most widely received. Red has de-
clined in popularity, and the outlook
for brown and green appears to be
uncertain, it was said.

——_ 4 +
Prints More Active in Silks.

A somewhat greater activity in prints
features current business in broad
silks. The dress trade, as well as re-
tailers, are placing orders for printed
crepes having small patterns on dark
grounds, with the color trend favoring
black, green, brown, navy and dark
red. Printed chiffons are in request
for the Southern trade. These goods
feature designs in colorful effects. A
considerable call continues for flat
crepes in plain goods, but the demand
for plain effects is expected to swing
over entirely into prints within the
next few weeks. Pure dye silks are in
increased favor. Where weighted goods
are sought, the better houses are of-
fering “par weighted” types, rather
than goods excessively weighted.

—_>++___
Shirt Houses Show Spring Goods.
Several of the leading direct-to-re-

tailer shirt houses sent salesmen out
on the road last week with spring lines.
This will be the second trip for some
of the road men. Varied reports on the
results of the first trip are heard, one
executive stating that his house book-
ed a fair volume of slow business, while
another reported slow buying. No re-
duction in prices is made by one of the
leading makers, whose lowest range is
$1.95, and an executive of the company
stated that the present levels will be
maintained, while the quality of goods
is constantly improved. Downward
revisions up to $3 a dozen were re-
cently announced by another important
manufacturer.

—_—__>~+~._____ —
Parchment Lamp Shades Lead.
Translucent parchment shades pat-
terns continue to hold an outstanding
place in the orders placed by lamp-
shade buyers,- according to reports
reaching the local market from the
lamp trade opening in Chicago. Silk
shades are next in importance, pro-
ducers said, but constitute only about

January 14, 1931

25 per cent. of the demand, while
parchment types account for close to
70 per cent. Lamps and lamp shade
prices show little change from those
which obtained last fall, but a large
number of manufacturers are said to
have abandoned the low-end lines and
are specializing in medium and better-
grade merchandise.

New Handbags Ready Soon.

Lines of handbags for the spring are
rapidly being completed and will be
offered to the trade generally within
the next week. The new offerings will
reflect a greater development of values
at popular-price levels. Calfskin is rat-
ed as one of the leading leathers em-
ployed, with novelty types, however,
showing much use of reptile grains.
So-called vagazond shapes continue to
be outstanding, particularly in models
employing the zipper closing. A great
deal of attention has been given frame
treatments, the trend being toward in-
verted types and carved shell effects.

——_> >< ____

To Stress Style Merchandising.

Practical merchandising of fashions
for next spring and summer will be the
theme of the fashion show to be pre-
sented on Feb. 6 as a feature of the
National Retail Dry Goods Association
at the Hotel Pennsylvania, New York
City, it was announced. The costumes
to be exhibited will be classified in six
divisions comprising active sports,
country clothes, town day wear, dual
town and country apparel, Sunday
night and formal afternoon types and
formal wear. A new departure in the
show will be special emphasis on cos-
tumes by age groups.

ISIT us in our new, larger

quarters, made necessary
by increased business. Real
values brought it!

HERZOG BUILDING
47 East 19th St., N. Y.

SPECIAL SHOWING of
DuceBelle

Human Hair Nets, Slumber
Caps, and Water Wave Nets
with Chin Elastic; also our
famous

ONICTHHY
Hair Nets.

HAVE US QUOTE YOU
ON YOUR OWN BRAND.

NATIONAL GARY
CORPORATION
M. HERZOG, Pres.

Successors to
NATIONAL TRADING CO.
and THEO. H. GARY CO.

47 East 19th St.. New York, N. Y.
535 South Franklin st., Chicago, U1.

 

 

   
   
  
 
  
    
   
  
   
   
  
  
   
 
   
     
  
  
   
    
  
    
   
     
   
  
   
    
   
   

 
 
  

 
  

 

January 14, 1931

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-

portation Bldg., Detroit.

 

Leaving - Selling Problem To _ the
Hosiery Girl,

And I’m telling you the shoe man
isn’t born yet who can sell shoes and
still keep his hands in proper condi-
tion to handle hose. We girls have a
busy enough time keeping our hands
looking just right and smooth enough
so we don’t damage these fragile hose.

“A shoe man just can’t do it. What
with handling shoes and dusty ‘boxes
he gets dirt ground into his fingers
that is mighty hard to get out. Then,
just between you and me, most of
them get careless. After a few years
they don’t care whether their hands
get rough and snaggy or not. Besides
they mess the stock all up for me to
straighten out.

“So I’ve made a rule that the boys
must never even touch the hose—just
leave them alone entirely. If I let one
do it who always keeps his hands
manicured, the rest would insist on it
too.”

I could see some sense to her argu-
ment so I said: “So you prefer the
boys would, tell the customer the
proper shade but’ leave the selling to
you.”

“Heavens, no!” And she gave me
one of those withering looks that wo-
men—well, you know the kind.

“Even admitting the salesman may
know his colors, which is only too sel-
dom, he’d better not mention them to
the customer. For when he advises a
certain shade it turns out too often
that I haven’t that particular color in
the exact weight, size, and price that
she requires.

“Then I have to begin all over again,
and bless your soul, that is a job. So
you see if the shoe man shows the
hose he gets in trouble, and if he tries
to sell them without showing he gets
in more trouble. Better let me handle

the whole transaction from start to
finish.”

“T’m astonished at you!” said I,
raising a skeptical eyebrow. “You're

the first hosiery woman I’ve known to
say the shoe salesman shouldn’t know
anything about hose.”

“I most certainly didn’t say that,
and I most certainly don’t mean that!”
she snapped back. ‘‘My theory is, first,
the shoe salesman should know as
much as possible about hosiery; but
second, he should tell the customer as
little as possible.”

“Then why know anything?” I de-
manded.

“So what little he does say will be
correct. That ought to be plain.” I
could see she was getting a little dis-
gusted.

“Let’s turn the situation around,”
she went on. “Suppose that I, in an
attempt to help the shoe department,
should talk up a certain shoe to a cus-
tomer. Then after she gets all keyed
up to buy a pair, I call a shoe sales-
man and he finds she needs a seven
quad—and we don’t even carry quads
in that shoe. Instead of helping the
shoe salesman I have only made a
mess of things. Can’t you see?”

 

MICHIGAN TRADESMAN

“Hmph! I can see you believe quite
thoroughly in brotherly co-operation
between the shoes and the hosiery.”
That was supposed to carry a lot of
sarcasm.

“Intelligent co-operation, yes. Not
the haphazard kind that spoils things,
even though the intentions tbe of the
best. Ill try to explain so even you
can understand.

“Very often the shoe salesman
comes to the point where he feels a
demonstration of the proper hose will

cinch the shoe sale right. ‘Even in
that case he should not attempt to
show the hose himself. He should

call me over for my opinion,

“Tm not so dumb. I know he’s try-
ing to put the shoe over. He doesn’t
have to tell me, or wink at me, or
nudge me. So while I’m showing the
hose my main effort will be to compli-
ment her selection of such a smart
shoe. It’s a case of no shoes, no hose.

“In the more ordinary case the sales-
man completes the shoe sale and then
brings the customer to the hosiery
counter. In that case I want him to
introduce his customer, by name if pos-
sible, and then leave—get away. That’s
the most helpful thing he can do, stay
clear away until I call him.

“And say, wait a minute please. If
you have any influence with those shoe
clerks, for goodness sakes tell them
not to use that word ‘match’ regard-
ing hosiery.

“They bring customers up and say,
‘She wants hose to match these shoes.’
Teach them to use the word ‘harmon-
ize,’ or ‘go with,’ or anything else but
‘match.’ I'll decide whether or not the
hose ought to ‘match.’

“So I leave shoe selling entirely to
the shoe man, that’s his particular job
—and as for hosiery—just leave it to
me!”’— Murray 'C. French in Boot and
Shoe Recorder.

—_2+>___

Recent Business News From Ohio.

Lorain—Goldie A. Gahagan, wom-
en’s wear, has filed a voluntary peti-
tion in bankruptcy in the U. S. District
Court at Cleveland, listing assets of
$6,450 and liabilities of $11,928.

Girard—Sidney Pollatsek, trading as
Sid’s Store, men’s furnishings and
work clothes, has filed a voluntary
petition in bankruptcy in the U. S.
District Court at Cleveland, listing as-
sets of $4,059 and liabilities of $15,887.

Cleveland—Joseph Abady, trading as
Chicago Lingerie Shop, 511 Woodland
avenue, involuntary bankrupt, with as-
sets of $1,706 and liabilities of $8,324.
There are twenty-five creditors with
unsecured claims. The only creditor
with a claim of $500 or more is S. & L.
Hara Co., Chicago, $1,830.

Hamilton—Henry T. Leifheit, 54,
who operated a retail shoe store here
for thirty-two years, and proprietor of
the Walk Over Boot Shop, died here
recently after a lingering illness. He
had been confined to his home for
three weeks. He was born in West-
falen, Germany, and came to Amer-
ica with his parents when but three
years of age. His first connection

with the shoe business came in 1898,
when he became manager of the Hol-
brook Shoe Store, which was later
changed to the Walk Over Boot Shop.
In 1909 he purchased a half interest

in the business, and in 1927 he became
sole proprietor. He is survived by
his widow, a daughter and two sons.

Toledo—The Mill Outlet Store held
a formal opening recently at 421 Sum-
mit street. The store handles knitted
wear, ready-to-wear, men’s and boys’
wear and furnishings. It also has a
women’s, men’s and children’s shoe
department. The store occupying a
two-story and basement building, is
one of a number of similar establish-
ments operated by the Manhattan
Knitting Mills of New York, special-
izing in direct-to-consumer distribu-
tion of merchandise. J. Lane, H. Conn
and J. Conn are active in the manage-
ment of the local store. A percentage
of the opening day’s receipts were
turned over to a Christmas cheer fund.

Cleveland—Sam Brick, retail men’s
furnishings, 2283 Ontario avenue, lists
assets of $4,500 and liabilities of $9,-
577. There are sixty-two creditors,
Those with claims of $500 or more are:
I. Adlin, Philadelphia, $677; Max
Brick, Cleveland, $1,180; Everwear
Clothing Co., $1,209. Sam Brick has
offered a composition of 15 per cent.
upon all unsecured claims.

North Canton—The Hoover Co. has
announced the appointment of Thomas
F. Kelly in charge of a new depart-
ment to be known as the dealer rela-
tions division. The department will
function in maintaining close contact
between the field organization of the
company with dealers and between
dealers and the head office. Mr. Kelly
has been associated with the company
for twelve years, serving first as sales

   

 

19

manager of the Hoover Co., Ltd., in
Canada, and in 1926 as branch man-
ager at Chicago, Ill. Since the fall of
1927 he has been a sales executive at
the headquarters office, in charge of
the activities of the public utilities
dealers.

Cincinnati—Barney Morris will man-
age the Feltman & Curme Shoe Stores
Co.’s new store in Cincinnati’s most
modern skyscraper, the Starrett build-
ing. Mr. Morris, a former Cincinnati-
an, comes from Louisville to take over
this new venture.

-Uhrichsville — Pearl L. Hayward,
women’s wear, filed a voluntary peti-
tion in bankruptcy in the U. S. District
Court at Cleveland, listing liabilities
of $5,418 and assets of $1,602.

Cleveland—An involuntary petition
in bankruptcy has been filed in the
U. S. District Court here against the
England Millinery, Inc., by Attorney
Jos. G, Ehrlich, representing Luxor
Hat Co,. $354; Lingreene Hat Co.,
$126, and Harriet Hats, Inc.

 

—_—__>-~.____

Cutlery Buyers Active in Market.

Buyers of cutlery, including carving
sets and kitchen utensils, are active in
the Eastern market this week seeking
popular price merchandise for store
promotional events. Buyers are asking
for stainless steel cutlery with decora-
tive handles of amber and green in the
better price items. Reductions in price
are sought by the stores, but informa-
tion in the market was that few major
concessions were being made. Pro-
ducers have selected certain items in
their lines for reduction but are holding
the bulk of gods at fall price levels,

 

DETROIT
607 Transportation Bldg.
Phone-Randolph 0729

 

MIcuHiGAN SHOE DEALERS
MUTUAL FIRE INSURANCE CO.

Organized in 1912

A MICHIGAN COMPANY
OPERATING IN MICHIGAN ONLY

ON ALL CLASSES OF INSURANCE
WE CAN SAVE YOU MONEY

MUTUAL BUILDING
LANSING, MICHIGAN
Phone 20741

— BRANCH OFFICES —

412 Grand Rapids Trust Bldg.

GRAND RAPIDS

Phone 81351

 

 

   

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.
Presdent — Gerritt VanderHooning,
Grand Rapids. :
First Vice-Bresident—William Schultz,
Ann Arbor.

Second Vice-President—Paul Schmidt,
Lansing.

Secretary — Herman Hanson, Grand
Rapids.

Treasurer--O. H. Bailey, Sr., Lansing.
Directors — Ole Peterson, Muskegon:

Frank Marxer, Saginaw: Le gh Thomas,
Ann Arbor; M. C. Goossen, Lansing: R.
J. LaBarge. Pontiac.

 

We Always Learn Best By Teaching.

From what I have written lately it
is probable you will incline to think
that the National grocers excursion
next summer, so far as Italy is con-
cerned, will find a job of teaching
rather than of learning advanced gro-
cery science. In that conclusion you
will be sound on many points and
things, but this must always be re-
membered:

That nobody can possibly travel,
unless he travels altogether in sleepers,
without acquiring knowledge; that no-
body can say beforehand just what he
will learn; that anyone who goes any-
where with an open mind or with even
a slightly developed faculty to observe
will certainly return with new impres-
sions and increased knowledge.

Chance once took a man to the vil-
lage of Sun Prairie, Wisconsin. As he
walked up from the depot he was
passed by a resident, a man of many
years. The man bowed pleasantly and
said, good morning. The stranger
was impressed because his experience
with city life was that nobody spoke
to anybody unless they knew each
other. Here was renewed evidence
that simple courtesy was not dead in
the world. He thought that was a
worthy thing to have relearned so
early in a morning.

But the most valuable factor the
Amierican grocers will have in their
favor next summer is this: That if they
go as teachers and find plenty to
teach about, provided they approach
their job with due humility of spirit,
they will learn by teaching. For no-
body ever taught anything that, in the
very process of teaching, he did not
learn more, more thoroughly and more
of close value to himself than any
knowledge he was able to impart.

Packaging of goods is a lost, are in
our American grocery stores. The
factory carton and the paper bag have
robbed us of our ability to make a
package that would have passed any-
where near to par in 1880. The present
generation of our grocers are uncon-
scious of this fact, as if it were an
obsolete function, like our vermiform
appendix.

Let any American witness the wrap-
ping as it is done in Rome and his
fingers are sure to itch for the chance
to show the wrapper a thing or two
about putting goods together. I have
reference to both the materials and
their handling, and the time taken to
do the job with incredible slovenliness.
For here again is illustrated how time
means nothing.

Because these folks eat a heavy meal
at midday, washed down with plenty
of light vino, all business ceases at 1
p. m. and begins again at 3. This cus-
tom also arises from the fact that
summer is intolerably hot in mid and
Southern Italy. Stores close at 1, open

 

MICHIGAN TRADESMAN

at 3 and continue business usually un-

til 7 to 7:30, with plenty longer hours

in neighborhoods on Saturday night.

Incidentally, markets are as busy on

Sunday mornings, after mass, as on

any other day of the week.

It is noticeably characteristic of all
store aids that the one time when they
hustle is when the closing hour ar-
rives. Perhaps you have seen clock
watchers before, somewhere, so you
know what I mean. But other times
—say, if you once experienced a wait
for a single roll of toilet paper, for the
endless writing on sales pads by girls
who cannot write, for the passing of
the goods to the wrapper, far distant
at another counter, for his slovenly at-
tempt to cover your purchase with a
Paper vastly bigger than would cover
two rolls, for his awkward handling of
twine and for his search for a pair of
scissors with which to cut that twine
—Oh, boy, I say it feelingly—you’d
just long to jump across that counter
and show that sleepy head a thing or
two about getting a hustle on himself
to make a decent package.

So if this impulse leads us to re-
acquire this wonderfully useful and
workmanlike art of packaging, shall we
not have gotten value received in that
regard?

Again: Talking a few days since with
the American consul, he expressed the
conviction that the metric system was
certainly far more practicable and a
great advancement over our mixed
plan of weights and measures. The
last detailed discussion I read on this
subject was a report by dear old
Father Amison, of Providence. I
have known him for twenty years, have
met him on both coasts and in mid
continent, and I have always loved his
dear old guilless soul. His discussion
was sufficiently conclusive against our
making any change.

Now we must all respect old cus-
toms. It is proper to give due thought
to the practical difficulties of making
radical changes. For even in such un-
romantic, hardpan matters as weights
and measures, a suggested cure may
be worse than our disease—even
though the cure in itself be good. I
have quite recently reviewed some
points of the British system—or rath-
er utter lack of system—and shown
why I think the use of that complicat-
ed machinery is distinctly advantageous
to British merchants. So we never
can tell, offhand.

But travel and intensive study by
American grocers for some weeks in
European countries, every one of
which uses the metric system for
everything, is certain to enable any
earnest man to form a more intelligent
Opinion on it than any quantity of
long-distance observation. One test
we have:

We can look at Europe and its use
of the metric system and reflect
whether we would dare to suggest a
change to our varied system. By that
test the metric system would surely
win. Then maybe our conviction may
develop to the conclusion that our
trouble is our set ways, our reluctance
to change old habits, even bad ones;
that we are, in fact, old dogs and hate
even to try to learn new tricks.

Let us be well aware of any such

(Continued on page 31)

 

 

 

Assortment
Packed with four
kinds of hearts.
Only 10 Lbs.
per deal. Two
dozen attrac-
tive Valen-

tines FREE.

PUTNAM’S Junior Valentine

  
 
 
 
 
 
  

  

CANDY 4 ; + rs. Order
emamail Now.

eee!
LX eat

  
 
  

. PUTNAM
> FACTORY

“NATIONAL CANDY CO.. INC.
Grand Rapids, Mich.

 

 

  

In More Homes Everyday

AOaLsomM

America’s finest Bread

UY

  

 

SANCTUM BAKORIUM WW
NEWS 2

Baked in the right manner—
backed by the right advertis-
ing—the result can only be
a steadily increasing demand
for HOLSUM.

 

| ea

 

Always Sell

LILY WHITE FLOU

“‘The Flour the best cooks use.’’j
Also our high quality specialties

Rowena Yes Ma'am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING CO. Grand Rapids, Mich.

4
a |

 

 

 

 

Leading Grocers always have
a supply of

POSTMA’S RUSK

as they are in Demand in all Seasons
Fresh Daily

POSTMA BISCUIT CO.

GRAND RAPIDS, MICHIGAN

——— SS es . =
apnea ra en
Setve with ttted.or poached Cas

i
;
‘
;
k
k
H
i
;

ire LL ha
nth ator

Rusk Bakers Since 1882

 

 

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING

G R AN D RA,P IDS MICH iiI

 
 

GAN

 

ANNOUNCING

A new installed wash room of our own, enabling us to furnish
you daily with fresh Carrots, Beets, Parsnips, Turnips, Celery,
Etc. Give us a trial.

VAN EERDEN COMPANY
201-203 Ellsworth, S. W. Grand Rapids, Mich.

 

January 14, 1931

 

 

 

 

   
    
   
    
    
    
    
  
     
   
  
 
  
    
  
   
   
   
 
 
   
 
 
    
  
 
 
  
  
  

 

   
    
   
  
   
   
  
   
  
  
   
   
  
   
   
  

 

 

January 14, 1931

 

  

MICHIGAN TRADESMAN

    

21

 

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—_E °. Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.

 

Nation Survey Finds Chains To Be
Indian Givers.

The principle of mass distribution,
of which the chain stores were the first
and still remain the leading exponents,
is economically sound. It can not be
retarded—but—if the advantages to
the public inherent in this principle
are not to be nullified or even inverted
by faulty application of the principle,
the methods of the chain organizations
must be controlled. Mass distribu-
tion, moreover, may be successfully
practiced by large independents and by
smaller independents organized for
co-operative buying and advertising,
as well as the chains.

This, in so far as we can gather it,
is the conclusion of a series of articles
in the Nation by Edward G. Ernst and
Emil M. Hartl, the last instalment of
which appeared in the issue of Dec. 3.
The articles, as the editor explains, are
the result of a first-hand survey made
by the authors last summer in ten
cities ranging in population from _5,-
000 to 92,000—Newport, N. H.; Bel-
lows Falls, Vt.; Framingham, Mass.;
Danville, Va.; Anderson, S. C.; Talla-
hassee, Fla.; Gulfport, Miss.; Shreve-
port, La.; Greencastle, Ind., and Little
Falls, Minn. In so far as it applied
to food chains it included a detailed
study of twenty-four chain units and
twenty-one independent food stores.
No specific mention is made of meat,
but since more and more of the chains
are handling it and more and more
independents are handling groceries,
this does not deprive the study of in-
terest for the meat dealer.

Mass distribution, the authors be-
lieve, has definitely reduced the cost
of distribution by eliminating some of
the middlemen and preventing waste
and duplication of function. If there
were any guarantee that the chains
would perform this commendable func-
tion of mass. distribution and do
nothing to counteract its effect, they
imply, the verdict in the chain con-
troversy would be in favor of the
chains. But, it appears from the ar-
ticles, there is at present no stich guar-
antee.

The chains, they find, do quote low-
er prices than the independents. There
are various factors, however, which
suggest that this apparent advantage
to the public is less important than it
seems.

It is true, the authors find, that chain
managers are often dishonest. Several
managers, in fact, made the statement
that no one could be honest and work
for a chain. The chains themselves,
of course, have managed to evade re-
sponsibility for such dishonesty, even
in cases where it has been proven 1n
court, and the letters sent out to man-
agers by headquarters invariably urge
complete honesty. ‘Nevertheless, in the
opinion of Ernst and Hartl, the head-
quarters office is in many cases re-
sponsible, because of a policy of failing
to allow for shrinkage. Allowance for
shrinkage is usually made on fresh

fruits and vegetables, but not in some
chains on staple groceries. Sugar,
butter and other staples, however, also
shrink, and unless the manager is to
pay for the difference between what
he got and what he sold out of his own
pocket, he must devise some method
of taking the difference either out of
the company or out of the consumer.
As a result, he weighs his hand,
manipulates figures in adding purchas-
es or raises prices above what is called
for.

While admitting that such dishon-
esty is common, however, the authors
do not believe it accounts to any great
extent for the chains’ advantage over
the independents.

Another charge that is often made
against the chains—the charge that
they take money out of the community
—is found to be warranted in some in-
stances, but of minor importance.

At least 75 per cent. of every dol-
lar spent for food, it is pointed out,
goes out of the community for new
supplies, whether it is spent with a
chain or with an independent.

The charge that chains evade real
estate taxes ‘by renting instead of own-
ing their stores is found to be without
foundation, since the rent they pay is
ample to cover the taxes. This rent,
incidentally, was found to be consid-
erably higher than that paid by inde-
pendents formerly occupying the same
stores or by independents now occupy-
ing comparable stores in the same
vicinity.

Local bankers have found chain ac-
counts unprofitable because of small
balances, but they have also found
many independents’ accounts unprofit-
able and they are themselves taking
measures to protect themselves by re-
quiring larger balances.

Net profit, which averages 2% per
cent. of sales, goes out of town, but
so does much of the net profit of local
business men if they put it in the bank
Or make investments with it; and
money coming in from other places
tends to compensate for what goes
out. This is also considered unim-
portant.

Taxes on merchandise are some-
times poorly adjusted between chains
and independents, and where this is
true the independents have a legitimate
grievance, according to the authors.

Finally, the money to pay salaries of
president, vice-presidents, supervisors
and other members of the super-or-
ganization unquestionably goes out of
town. The real question is whether
these salaries, which amount to be-
tween 2% and 3 per cent. of sales, pur-
chase a service that is proportionate
to the amount involved.

The function of the superstructure,
it is explained, is to hold the chain
together, keep it working as a unit, and
do its buying for it in large quantities.
In the last function it performs a real
and legitimate service by eliminating
extra handling, and this service affects
the consumer in the form of reduced
prices. In its buying capacity, how-
ever, it often does something else that
is not so clearly a service to the con-
sumer. It secures from manufacturers
irregular allowances and confidential
discounts. It initiates private brands

to prevent direct price comparisons.
It uses the enormous buying power of

the chains as a whip to beat down
prices.
with a chain for any considerable pro-
portion of his outlet and scraps some
of his’old selling organization as no
longer necessary, he finds himself after
a year or two at the chain’s mercy. He
must either continue selling to the
chain at its own figure or build up his
selling organization all over again.
The discounts which are not ac-

If the manufacturer contracts -

selling and handling costs, it is em-
counted for by actual reductions in
phasized, must come out of some one.
They may at first come out of the
profits of the manufacturer, but in the
end they aiso come out of the wages
of his employes and the prices re-
ceived by the farmers from whom he
gets his raw materials.

The chain super-organization, then,

(Continued on page 31)

 

Crathmore Hotel Station,

PARCEL FREIGHT SERVICE

Cheaper than Freight or Express on small parcels up to 20 Ibs.
4 Fast Services Daily To Big Rapids and North on U.S. 131.
Greenville, Edmore, Alma,-and Saginaw District.
NORTH STAR LINE, INC.
R. E. TIMM, Gen. Mgr.
Phone 81138

East to Belding,

Grand Rapids, Michigan

 

 

 

Manufacturers of Sausage and Meat

HERRUD & COMPANY
542 Grandville Ave.,

Products.
Wholesale only.

Grand Rapids, Mich.

 

 

VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.
Distributors Fresh Fruits and Vegetables

Cranberries, Grapefruit, “Yellow Kid” Bananas, Oranges,
Onions, Fresh Green Vegetables, etc.

 

 

 

ORDER THIS QUICK SELLING
LINE FROM YOUR WAGON

In times when families are trying to
economize, Noodles do not stay long
on the’ grocers’ shelves.

Mrs. Grass has worked out numerous
ways of making delicious dishes from
her Noodles and the recipe folders are
packed in each package.

Because every package of Mrs. Grass’
Genuine Egg Noodles makes steady
customers for your store, we urge you
to write to us to get the name of your
nearest Wagon Distributor.

I. J. GRASS NOODLE CO., INC.

6021-7 Wentworth Ave.,

DISTRIBUTOR.

Dept. M.
Chicago, IIl.

 

 

 

EGGS -

Market prices.

EGGS -:-

Low prices increased demand. On request we will be pleased
to quote finest quality Candled Aprils and Mays.

We are always in the market for Strictly Fresh Eggs, at full

We can supply Egg Cases and Egg Case Material of all kinds.

KENT STORAGE COMPANY -

EGGS

GRAND RAPIDS

 

 

GRIDDLES ~~

7 N. IONIA AVE.

 

BUN STEAMERS --
Everything in Restaurant Equipment

Priced Right.

Grand Rapids Store Fixture Co.
Phone 67143

URNS

N. FREEMAN, Mer.

 

 

  

DERN ES SEAT

said

YSIS eR FoR SO gad vara eeisSaab on cede ena liarscona

22

: HARDWARE

Michigan Retail Hardware Association.
-resident—Louis F. Wolf, Mt. Clemens.

ict-Pres.— Waldo Bruske, Saginaw.
Secretary—arthur J. Scott, Marine City,
Treasurer—William Moore, troit.

 

Looking Ahead To Your Spring Paint
Campaign.

In@these quiet winter months the
hardware dealer will find time to plan
intensively for spring trade. Of course
the annual inventory demands atten-
tion early in the year; and in addition
to this bit of useful routine, the dealer
should jose ii6 opportiiitity te stimulate
what seasonabie trade is to be had.
But even when he does his utmost, He
will find quite a bit of spare time that
may be turned to advantage in plan-
ning intelligently for the busier time
to come a couple of months hence.

An important factor in spring busi-
ness is the paint campaign. While
paint, with its numerous specialties, is
becoming more and more an all-the-
year-round line, the spring and fall
when most exterior painting is done
atill constitute the busy seasons. It is
worth while to jay eareful platis for
hiandling this busitiess.

Such plans, to produce the best re-
sults, must involve recognition of the
fact that paint education is a necessary
preliminary to paint sales. It is not
sufficient for the hardware dealer to
say, “I sell paint. Come and buy it.”
The dealer must first convince the
prospect that he needs paint, and it is
good business for him to buy paint.
This in turn means that whatever ad-
Vertising campaign the dealer puts on
should be launched some weeks iii ad-
vance of the actual painting season.

An advertising campaign, in turn,
should be carefully mapped before it
is actually launched. This in turn
means that the dealer cannot begin too
early in the year his preparations for
paint selling.

One essential preparation is a clear
understanding of the methods to be
followed. It is important, too, to real-
ize the possibilities. An hour’s walk
through any section of your commun-
ity, not excepting the main business
street, will pretty well convince you
that the dealers in your town are sell-
ing only a small share of the paint that
ought to be bought. - There isn’t a
street that won’t reveal at least some
buildings fairly shrieking for paint;
and a good many streets haven’t any
other kind.

Some features of the paint business
are worth thinking over before you
start to lay your plans.

In addition to the advertising you do
through various channels—direct by
mail advertising, newspaper publicity
and window display—it is desirable to
go out after business. It is particu-
larly important to go out after pros-
pects. There are many ways in which
persons contemplating painting or
building can be discovered. For in-
stance, new work about to be started
is disclosed by the official lists of build-
ing permits published or on record in
most communities. A personal call
should be made upon each of the
prospects thus disclosed. This may not
land the business at the moment—
probably will not—but it paves the
way for a successful follow-up cam-~-
paign.

MICHIGAN TRADESMAN

In soiiie large stores, one man is
employed to look after jiist such eéis-
tomers, with the result that many
thousands of dollars of business is se-
&tifed atinuaily. It may pay the small
storé iti the sriali community to detail
some member of thé staff to do a little
outside work of this sort regiilarly:

A good method of obtaining a list
of paint prospects is to c3mpile a list
of buildings in need of paint. This
may be done by making a personal in-
vestigation and listing house numbers.
Find out the names of owners, and
follow this up by a personal canvass,
some diréct=by-mail advertising, or
both.

Another method of iiiteresting peo-
ple is to use the telephoné to call up
customers, especially the housewives,
and invite them to visit your store to
view an exhibit or samples of stains
used to renew old floors, enamels for
woodwork, varnishes, etc. These in-
door specialties are saleable right now;
and getting after this business now
will enable you to sound out your cus-
tomers as to house painting later in
the year. In this way you will get a
line oti a lot of prospects, in addition
to briiiging ift some immediate busi-
ness.

You will be surprised and gratified
to see how many people will respond to
a telephone invitation. Besides the
business likely to result, the good feel-
ing a personal call of this nature will
engender is worth a good deal to your
establishment.

One thing the dealer should do in
order to stimulate business is to get
oti the floor himself frequently. The
customers should not be left entirely
to the salespeople. The dealer should
get out where he can meet his patrons,
see for himself that they receive cour-
teous attention, and personally nieet as
many of them as possible. Especially
in the smaller communities, the per-
sonal touch is an important factor in
business.

Of course the dealer should not bur-
den himself with work that a junior
can do quite as well. That is poor
business. But on the other hand it is
poor business for the dealer to retire
into an office and leave the selling en-
tirely to clerks who may be here to-
day and gone to-morrow. Salesman-
ship is work for an expert; and the
dealer can do a lot to stimulate his
salespeople, and incidentally show
them how selling is done, by getting
into action himself.

The dealer who will do this will, in-
cidentally, learn a lot of things about
his ‘business. Mrs. Jones may come
in and ask about certain material for
a certain purpose that the dealer never
even knew was manufactured. The
clerk who waits upon her doesn’t
know about it, either, and may gloss
over his ignorance by assuring her it
isn’t up to much. Mrs. Jones goes
across the street, the dealer there takes
a personal interest in her problem,
gets the material she wants, and
thenceforth has her trade. But if you
are on the job yourself, you will know
how to handle such a proposition—
and after you've handled it once, your
salespeople will know how to handle
it, too.

In the small store, of course, the

dealer does get on the floor most of
the time.

System is important in the handling
of the paint department. The stock
needs careful watching to ensure a
sufficient amount on hand to sttpply
all demands. Now is the time to make
your plans for careful supervision of
the paint stock in the coming season.
It is often foutid advantageous to as-
sign the oversight of the stock to one
of your salespeople. Every day this
salesman should look over the stock.
To facilitate this work, a file may be
kept, convenient of access, where any
clerk observing that an item in stock
ig nearly out can make a memorandum
for the immediate attention of the
stock-keeper. With such precautions,
the dealer will escape the mortifica-
tion of having to say to some eager
paifit prospect, “I’m sorry, but the
color I just helped you to select is
almost coinpletely out. Could you
wait a few days or would you prefer
some other color?”

Deliveries should be carefully looked
after and exhaustive efforts made to
get merchandise to customers exactly
as promised. The clerk in charge of
these duties should at all times be

January 14, 1931

consulted before a promise is made to
deliver a certain quantity at a specified
time. Never promise a quick delivery
simply to make a sale, because when
the promise isn’t kept it will act as a
boomerang.

Arrangements should be made for
looking after the printed advertising
matter and the window advertising.
Pick some one member of your staff
—a bright and energetic young chap—
for this work. A suitable place should
be provided for storing color cards,
hooklets and other material: so that
when the proper time arrives they may
be ‘brought out in good condition and
used at once.

Printed matter regarding seasonable
paint specialties should be enclosed
with every parcel leaving the store.
Farmer Brown, buying nails and fenc-
ing, should have some barn paint color
cards or other advertising matter
wrapped with his nails. He is bound
to see it and read it when he opens
the parcel at home. Mrs. Jones, living
across town, buys an aluminum sauce
pan. When you wrap up the article,
enclose printed matter regarding var-
nishes and stains. The wide-awake
clerk will soon learn where to place

 

Wholesale Only.

342 Market St., S. W.

Manufacturers and Distributors of
SHEET METAL ROOFING AND FURNACE. SUPPLIES,
TONCAN IRON SHEETS,
CONDUCTOR PIPE AND FITTINGS.

We Protect our Dealers.

THE BEHLER-YOUNG CO.

EAVETROUGH,

Grand Rapids, Mich.

 

 

Michigan Hardware Co.

 

100-108 Ellsworth Ave., Corner Oakes
GRAND RAPIDS, MICHIGAN

Xe

Wholesalers of Shelf Hardware, Sporting
Goods and

FISHING TACKLE

 

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment

BROWN & SEHLER

COMPANY

Farm Machinery and Garden Tools

Harness, Horse Collars

Saddlery Hardware
Blankets, Robes
Sheep Lined and
Blanket - Lined Coats
Leather Coats

 

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

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January 14, 1931

MICHIGAN TRADESMAN

 

certain types of advertising matter so
as to do the most good.

Besides keeping this mater handy
for general distribution, the clerk in
charge should have storage space for
window display “properties” such as
draperies, fixtures, backgrounds, etc.

In the smaller stores, of course, it
is impossible to have one man put all
his time on this work; but a wide-
awake clerk with an orderly mind—
and such clerks do exist—will be able
to look after the job very efficiently in
his spare time.

In planning for the spring paint com-
paign, a few get together meetings of
your salespeople will prove very help-
ful. In some stores such gatherings
are held at stated intervals, say the
first and third Mondays of each month.
These meetings enable the dealer and
his salespeople to get together and
talk over matters vital to the business.
Here selling experiences, and the dif-
ficulties met with in the handling of
different lines, can ‘be talked over. Oc-
casionally an expert in some line of
pertaining to the business—a
house painter or a coach painter—can
be prevailed on to give an informal
talk on practical painting methods, to
be followed by a free for all discus-
sion. Members of the staff can ask
questions and get them answered by
the boss or his more experienced
salespeople.

At such conferences the spring paint
campaign can be discussed; advertis-
ing, display and selling plans can be
worked out; and the prospect list can
be gone over, name by name, weeding
out “dead” prospects and adding new
names. Your salespeople, given a little
encouragement, will be on the lookout
for new prospects, and alert to secure
names, addresses and other helpful in-
formation. It will often be found
worth while to assign some member
of the staff to canvass some individual
prospect with whom he is likely to
have some influence. Quite often an
individual member of the staff will,
through some. personal connection,
make a more efficient salesman than
the dealer himself. Victor Lauriston.

—_——__->__
Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, Jan. 5—On this day was
held the first meeting of creditors in the
matter of Ralph A. Kergen, Bankrupt
No. 4310. The bankrupt was present in
person and _ represented by attorney
Menso R. Bolt. Certain creditors were
present in prson and represented by at-
torney Louis H,. Grettenberger. The
matter was adjourned, by consent, to
Jan. 9 i

On this day also was held the first
meeting of creditors in the matter of
Ralph A. (Veda) Kefgen, Bankrupt No.
4311. The bankrupt was present and rep-
resented bv attorney Menso R._ Bolt.
Creditors were present in person and rep-
resented by attorney Louis Ei. Gretten-
berger. The matter was adjourned, by
agreement, to Jan. 9. :

In the matter of Clarence D. Luther,
Bankruvt No. 4348. The funds have been
received and the first meeting of cred-
itors has been called for Jan. 22.

In the matter of Leland Castle, Bank-
rupt No. 4344. The funds have been re-
ceived and the first meeting of creditors
has been called for Jan. 22. :

In the matter of Clyde B. Sabin, Bank-
rupt No. 4203. The funds have been re-
ceived and the first meeting of creditors
has been called for Jan. 22.

Jan. 6. We have to-day received the
schedules in the matter of Frank Fal-
setta, Bankrupt No. 4332. This is an in-
voluntary case. The first meeting will
he called and note of same made herein.
The list of creditors of said bankrupt is

as follows:
Sarah Falsetta, Grand Ledge __$2,750.00

William Spagnuola, Lansing ____ 680.00

Arctic Dairy Products Co., Grand
ee 1,151.87

Strohs Products Co., Detroit _..___ 770.49

J. W. Armbust, Hastings __________ 313.98
Taylor Products Co., Battle Creek 410.00
Nehi Co., Lansing
A. E. Brooks & Co., Grand Rapids 194.81
National Candy Co., Grand Rapids 102.00
Reo Service Station, Lansing ____ 190.00
D. L. Carvera & Co., Grand Rapids 63.75
H. Van, Eenenaam & Bros., Zeeland 47.00
Muskgon Gandy Corp., Muskegon_ 225.00
Michigan Brair Pipe Co., Grand R. 15.00
Capital Awning Co., Lansing ____ 30.00
Telephone Directory Adv. Co., Det. 6.00
Detroit Cut Rate Fruit& Vegetable
Market, “Detroit ee se 55.30
Carpenter Calendar Co., Charlotte 33.00
Mich. Bell Tele. Co., Lake Odessa 15.90
Gates & Huntzinger, Lake Odessa 120.40

Star Paper Co., Kalamazoo ______ 159.36
Ellis Bros. Co., Grand Rapids ____ 180.00
Bankers Adv. & Supply Co., Iowa

Gity; Jowa. ee 25.00
Ferris Coffee & Nut Co., Grand R. 155.00
Herndon Fruit Co., Lansing ______ 335.00
G. Militello & .Co., Detroit 9. 129.50

Arctic Dairy Products Co., Gd. L. 384.95
Capital City Cigar & Tobacco Co.,

Deer oc ee 730.37
Fisher Bros. Co., Ft. Wayne, Ind. 102.93
Schust; Co., Lansing, 82.19
Reed & Brandemore, Lansing ____ 112.00
Willeray Confectionery, Ine., Jack-

SO ee ee 32.76
General Cigar Co., Chicago ______ 22.81
Val Blatz Brewing Co., Grand R. 184.97

Joseph Classic, Lake Odessa ______ 30.10
EK. B. Gallagher Co., Grand Rapids 187.85
Vanden Berge Cigar Co., Grand R. 1,124.16
Lee & Cady Co., Grand Rapids __ 176.71
Mrs. Alice Colwell. Lake Odessa__ 360.00

Jan. 6. On this day was held the first
meeting of creditors in the matter of
James J. Doran, Jr., Bankrupt No. 4323.
The bankrupt was present in person and
represented by attorney Reth R. Bidwell.
Certain creditors were present in per-
son. One claim was proved and allowed.
No trustee was appointed. The bankrupt
was sworn and examined without a re-
porter. The first meeting then adjourned
without date, and the case has’ been
closed and returned to the district court,
as a case without assets.

Jan. 6. We have to-day received the
schedules in the matter of John B.
Stemm, Bankrupt No. 4308. This is an
involuntary case and the firs meeting of
creditors will be called and note of same
made herein. The list of creditors of
said bankrupt is as follows:

L. B. Desvoignes, Cassopolis ____$508.75
I. E. Ables & Co., Milwaukee ____ 26.34
American Thread Co., Chicago ___ 12.65
Alco Co... St. Louis; Mo: 20.5). 38.92
Adrian Hat Co., St. Louis, Mo. __ 47.30
Boye Needle Co., Chicago ______ 6.81
Betty Brown Co., Peoria, Ill. ____ 10.37
Best Cap €o., St: Louis 22 18.50
B. C. Corset Co., Battle Creek __ 8.65
Bertrand Mfg. Co., Chicago ______ 15.87

Columbian Knitting Co., Milwaukte 75.96
Commercial Wall Paper Co., Ham-

MATE, EG a 40.00
Churchill & Alden Co., Brockton,

Massie ee 05.48
Columbia Mills, Chicago __________ 45.86
Corticelli Silk Co., Chicago ______ 38.36
James Davis; Chicato =). 3) 12.34
Edge Rite Shear Co., Bridgeport,

COND. 20.67
Edson, Moore & Co., Detroit _____ 106.16
Ehrman Mfg. Co., Terra Haute,

Me@ Se re 96.42
N. Erlanger, Blumgarten & Co.,

INGW VOR 22 30.00
Enterprise Leather Bag Co., Chicago 22.00
Marshall Field & Co., Chicago ____. 440.27
Hits You. Cap Co., St. Louis 2) 29.00
I. Fleischer & Sons, Cincinnati ___ 22.85
C. J. Farley & Co., Grand Rapids 404,97
Fried Bros. & Co., Chicago ______ 22.68
B. F. Goodrich & Co., Chicago__ 277.56
Grace Corset Co., Kalamazoo ____ 20.00
Glassier Bros., Inc., St. Louis, Mo. 20.00
Golden Heim Corp., New York __ 17.41

A. E. Goldsmith & Co., Cleveland 46.34
Hood Rubber Products Co., Chicago 8.00
H. M. Hooker Glass & Paint Co., i

Ciicar oO. oe a es 4.50
Harsh Chaplin Shoe Co., Milwaukee 101.97
Hyland Elec. Supply Co., South

Bene. Ind. 0 37.57
Hole Proof Hosiery Co., Milwaukee 52.31
International Handkerchief Co., N.Y. 10.00

King Mfg. Co., Cleveland _______ 44.16
A. Kroelick & + Co.. Detroit 404.03
Isaac Kohn & Co., Chicago ______ 16.83
Alfred Colburg. Inc., N. YY. 2... 18.70
Ee lt ane. POladG 22 et as 35.45
Mishawaka Rubber Mfg. Co., Misha-
Waltae Ia. 0 209.84
Munsing Wear Co., Minneapolis __ 9.61
Moorhead Knitting Co., Harrisburg,
Pe ee 50.00
Morris Mann & Reilly, Chicago __ 6.40

Mary Louise Garment Co., Owosso 41.23
Milwaukee Knitting Co., Milwaukee 40.00

Mac Melnick & Go.. New York __ 40.75
Nuway Stretch Suspender Co..,

PEOMIAN) 2 oe ee 8.15
H. T. Poindexter, Kansas City ____ 22.38
J. B. Pearce Co., Cleveland ______ 285.74
Rock River Cotton Co., Gainesville,

Wis ae 20.13
Reese & Reese. Omaha, Nebr. __ 30.00
Roberts, Johnson & Rand, St. Louis 181.77
S. A. Rider Co: -Chicaco s- 22.71
Rice. Skix Dry Goods Co., St. Louis 166.72
Symons Bros., Saginaw _________ 52.82
Spool Cotton Co., New York _____ 58.67
Star Paper Co., Kalamazoo ____,. 98.67
Western Shade Cloth Co., Chicago 53.05
H. S. Weil Co., Cleveland __...____ 47.60
a Weber & Co., Erie, Pa. 59.38
J. E. atte Co., Chicago ________ 31.10

A.G. Waltron & Co., Boston, Mass. 16.00
Warner Bros. Co., Chicago ______ 6.45
Bayless Bros. & Co., Louisvillefi Ky. 12.00
Culver Mfg. Co., Butler, Ind.
IXL Furn. Go., Goshen, Ind. ___-._ 28.00
Marshall Clo. Mfg. Co., Butler, Ind. 20.00
Slidewell Neckwear Co., New York 10.91
W. B: Hayden & Sons Co., Cas-

SOMO ceca oe ee ee 34.33
Mrs. Arnetta Loupe, Cassopolis __
B. F, Goodrich & Co., Chicago __ 1
W. H. Berkey, Cassopolis aie S 108.52
Michigan Gas & Blec. Co., Gassop. 8.59
Tri County Tele. Co.. Dowagiac 5.60

Mary C. Myers, Cassopolis _______ 58.33
Claudia McDonald, Cassopolis —__,2,562.50
Chloa McDonald, Cassopolis ___-__ 212.00
Mrs. Jennie Carman, Plymouth,
Re es ee 558.00
Jan. 6. On this day was held the first

meeting of creditors in the matter of
Williams & Otterbacher, Bankrupt No.
4337. The bankrupts were present in per-
son and represented by attorneys Car-
roll, Kerwin & Hollway. Creditors were
represented by attorneys Horace T. Bar-
naby and by Grand Rapids Credit Men’s
Association and Central Adjustment As-
sociation. Claims were proved and allow-
ed. The bankrupts were sworn and ex-
amined without a reporter. The creditors
elected Shirley C. De Groot, of Grand
Rapids, as trustee, and placed his bond
at $500. The first meeting then adjourned
without date.

On this day also was held the first
meeting of creditors in the matter of
Earl Crosby, Bankrupt No. 4228. The
bankrupt was present in person and rep-
resented by attorney R. G. Goembel. No
creditors were present or represented.
No claims were proved and allowed. No
trustee was appointed. The bankrupt
was sworn and examined without a re-
porter. The first meeting then adjourned
without date, and the case has been
closed and returned to the district: court,
as a case without assets.

In the matter of Terrace Tire Co., a
corvoration, Bankrupt No. 4221, the trus-
tee has filed his first report and account,
and an order has been made for the pay-
ment of expenses of administration to
cate.

In the matter of Harrison S. Dewey,
Bankrupt No. 4316, the trustee has filed
his first report and account, and an order
has been made for the payment of ex-
penses of administration to date, and
the preerred claims not objected to.

Jan. 7. We have to-day received the
schedules, reference and adjudication in
the matter of A. Chester Benson, doing
business as A. C. Benson, Bankrupt No.
4353. The bankrupt is a resident of
arand Rapids, and his occupation is that
of a furniture dealer. The schedule
shows assets of $6,684.70 of which $440 is
claimed as exempt. with liabilities of
$7,799.62. The first meeting of creditors
will be called and note of same made
herein. The list of erditors of said bank-
reupt is as follows:

@ity Of Grand Rapids .2.. = $125.90
H. H. Jordan, Grand Rapids _____ 300.00
Western Furn. Co., Batesville, Ind. 99.56
Quaker Mfg. Co.. Mansfield, Ohio 30.35
Rome Co.. Grand Rapids __________ 31.25
National Mattress Co., Grand Rap. 61.25
Fine Arts Furn. Co., Grand Rap. 9.50
(Continued on page 30)

 

SARLES

Detective Agency
Licensed and Bonded
Michigan Trust Bldg.
Grand Rapids, Mich.

 

 

 

 

 

 

I. Van Westenbrugge
Grand Rapids = Muskegon

(SERVICE DISTRIBUTOR)

Nucoa
KRAFT) CHEESE

 

 

All varieties, bulk and package cheese

“Best Foods”’

Salad Dressings

Fanning’s
Bread and Butter Pickles

Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD

OTHER SPECIALTIES

 

 

 

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful!

No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Coo!l In Summer

Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CO.
Saginaw.

 

 

 

Jennings’ Pure Extracts
Vanilla, Lemon, Almond, Orange,
Raspberry, Wintergreen.
Jennings Flavoring Extract Co.
Grand Rapids, Mich.

 

 

 

 

 

The Brand You Know
by HART

 

Look for the Red Heart
on the Can

LEE & CADY Distributor

 

Corduroy Tires

Our success _ is
founded on the sale
of up to date, qual-
ity merchandise
where the saving
in selling cost is
passed on to our
customers who or-
der by mail or wire,
at our expense, di-
rect.

Made in
Grand Rapids

Sold Through
Dealers Only.

CORDUROY TIRE CO.
Grand Rapids, Mich.

 

 

 

Seok eee.

NARA ANGE YEAH NG APRA BATE EIEN

MICHIGAN TRADESMAN

January 14, 1931

 

HOTEL DEPARTMENT

News and Gossip Concerning Michigan
: Hotels.

Los Angeles, Jan..10—There may be
a lot of applesauce in the reports that
‘New York stock brokers, temporarily
deprived of a means of living on ac-
count of the unfortunate financial con-
ditions, are vending apples on Gotham
streets, or merely indulging in a fad,
but when it is reported that the most
of the apples are coming from:the State
of Washington with attendant high
transportation charges instead of Mich-
igan, one wonders if there is not really
“something rotten’ in Denmark.” New
York papers bemoan the fact that this
fruit is coming from the Far West,
displacing the Empire State product
which is the very best in: the world,
declaring if they were properly sorted,
graded and wrapped in the Washing-
ton manner the public would find them
much superior.

Now I have asserted many times
that while the Washington product is
pleasing to the eye, the Michigan prod-
uct would prove an absolute “wow’’ if
presented to the public in proper form.
I remember some years ago, when
John I. Gibson, at that time prime fac-
tor in the Western Michigan De-
velopment ‘Bureau, inaugurated a
scheme for adopting the Hood River
style of packing, and did everything
humanly possible to start Michigan
apple-growers on the right track, but
they very soon returned to the older
method of harvesting their crop with
a scoop shovel, loading same into
wagon boxes to be dumped on the
markets as “culls,” and at a price that
was insignificant. If the Mcihigan ag-
ricultural department could arrange a
program whereby the producer could
be encouraged to give more care to
proper packing and then boost the
game with the same advertising meth-
ods that are invoked, for instance, in
California, there would be fewer
abandoned orchards and there would
be more jingling of coin in the pockets
of the owners.

We have here a concrete example of
oranges selling as low as nine for a
quarter in the hands of hucksters, and
sixty cents per dozen with de luxe
recommendations.

W. H. McGivney, monager of Hotel
Imperial, Detroit, has gone in for all
of the latest fads in a big way, and is
giving marionette shows every Friday
evening and Saturday afternoon in the
green room, one of the several dining
rooms in his establishment, for the es-
pecial benefit of his guests. The mar-
ionettes are presenting a series of
Shakespearian dramas that are proving
very popular.

 

 

Mrs. Arthur A. Frost, wife of the
manager of the Morton Hotel, Grand
Rapids, was recently quite seriously
injured in an automobile accident,
necessitating hospital service. How-
ever, she is reported as convalescing
rapidly, information her many friends
will be glad to know.

 

Many of the larger Detroit hotels,
of their own volition, are having a
careful inspection made by the fire de-
partment officials in that city, with a
view to improving conditions where
found essential and an ultimate hope
of securing reduction in insurance
rates which, almost everywhere are
too high when due Consideration is
given to the hazard involved. Hote's
are classed with factories, hospitals
and other large buildines that have a
much higher percentage of loss than
the modern fire proof hotel, and the
contention of the hotel men is that fire
proof hotels should be granted a
separate classification and the rates
should be predicated upon the actual
loss experience and not upon groups
of various hazards. Ultimately hotel
organization will become so intensified

that mutual insurance will be provided
at rates very much lower than those
exacted at present.

 

The best news I have heard from
Michigan recently is that Tupper
Townsend, after “enjoying” poor
health for the better part of two years,
has resumed the management of Hotel
Whitcomb, St. Joseph. The former
manager, Zach Jenkins, leaves there
without prejudice, but the investors
in Whitcomb securities have felt for
some time that Mr. Townsend, who
was so largely responsible for the pro-
motion and building of the new prop-
erty, was, after all, the one individual
who could take up the work and carry
it forward to the satisfaction of the
large number of local investors. And
there you are. ‘Such a combination of
geniality and real horse sense are sel-
dom incorporated in one human frame,
but they are there and my reading of
the stars inclines me to make the pre-
diction that the Whitcomb will pros-
per as never before, and I am going
to add that that delightful individual,
Mrs. Townsend, will be drafted when
the leis are distributed.

D. C. VanDeusen, former manager
of Hotel Melrose, Detroit, has been
made manager of Hotel Monroe, in
that city, and Ernest Orr, former
clerk at Hotel ‘Berkshire, will be his
assistant.

 

The East End Hotel, at Bad Axe,
closed for a time, has been re-opened
by Fred Nevels, of Detroit, and Henry
Hawkins, well-known to the traveling
fraternity will be assistant manager.

At the ‘Ohio hotel convention, held
at Akron a short time ago, one of the
addresses was delivered by John J.
Decker, front office manager of the
Detroit-Leland and educational di-
rector of Greeter Charter No. 29, De-
troit, on the value of education in the
hotel business. He contrasted the old-
time treatment of employes with pres-
ent practices. In former days to cor-
rect was to kick and abuse. Nowadays
the common practice is to instruct, to
help, to lift. He gave full credit to
hotel managers generally who have
entered into Greeter activities inten-
sively, not only freely giving them
their moral support but helping keep
up the substantial end as well. So far
as I have personally observed, the
Greeter organization, if it may be lik-
ened to one composed of workers, is
the only one which has never taken
advantage of its prowess and asked
employers to hand them something
they had not actually earned, and re-
wards are coming back ten-fold.

 

‘Members of the Michigan Hotel
Association were favored with Christ-
mas cards jointly sponsored by George
L. Crocker, Manager Hotel Olds, Lan-
sing, President of the association and
George H. Swanson, Manager Hotel
Huron, Ypsilanti, the association’s
secretary:

 

A twenty-room addition has been
made to the Michigan Hotel, at Es-
canaba. This work has been progress-
ing for the past two months, but is
about completed. These rooms have
been equinved with the very latest
type of furnishings, running water,
telephones, with modernistic plumbing
and lighting fixtures.

 

For the first time in several years
California has had a full complement
of seasonal rains. If she doesn’t have
any more in the next nine months she
will be away ahead of the hounds. On
Mount Wilson, fifteen miles away,
plainly in view of Los Angeles, is nest-
ing 36 inches of snow, and yet the
City of Angels has not, so far, record-
ed a single frost. While Eastern cities
are announcing the arrival of straw-
berries from Cuba, I doubt if in Los
Angeles, there has been a single day
in months when they have not been on

 

In
Kalamazoo
It’s
PARK-AMERICAN

 

George F. Chism, Manager

 

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers.. All
room and meal rates very reasonable.
Free private parking space.

GEO. W. DAUCHY, Mar.

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.

Representing
a $1,000,000 Investment.
250 Rooms—150 Rooms with Private

Bath.
Buropean $1.50 and up per Day.
RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

“HOTEL OLDS

LANSING
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates
GEORGE L. CROCKER, Manager.

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWART R. SWETT, Mgr.
Muskegon +t. Michigan

 

 

Columbia Hote]
KALAMAZOO
Good Place To Tie To

 

 

NEW

Decorating
and
Management

Facing FAMOUS
Grand Circus Park. Oyster Bar.

800 Rooms” - es - 800 Baths

Rates from $2.50.

HOTEL TULLER

HAROLD A. SAGE, Mgr.

 

 

 

 

 

CODY HOTEL

GRAND RAPIDS

RAT ES—$i.50 up without bath.
$2.50 up with bath.

 

CAFETERIA IN CONNECTION

 

HOTEL
CHIPPEWA

HENRY M. NELSON, Manager
European Plan
MANISTEE. MICH.
Up-to-date Hotel with all Modern
Conveniences—Elevator, Etc.
150 Outside Rooms
Dining Room Service

Hot and Cold Running Water and
Telephone in every Room.

$1.50 and up
60 Rooms with Bath $2.50 and $3

 

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms “% 400 Baths

‘RATES
$2.50 and up per day.

 

“We ave always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

Republican Hotel
MILWAUKEE, WIS.
Rates $1.50 up—with bath $2 up

Cafeteria, Cafe, Sandwich Shop
in connection

 

 

 

 

Park Place Hotel
Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

R. D. McFADDEN, Mgr.

ee

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

800 Rooms With or Without Bath
Popular Priced Cafeteria in Coen-
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

 

 

 

*

 

 

 

 

  

 

      
   
     
   
    
  
    
   
  
   
 
    
   
  
  
    
   
  
   
   
  
   
 
   
  
  
 
 
   
   
   
   
    
 
    
 
    
      
 
  
   
  
  
   
 
  
 

>) Uh
ere Bene
at t
. x
ui
¢ e
feta me
. e
é 4
» +
6 e
”

4 -
« *
pa J
¢ +

e
« i+

January 14, 1931

MICHIGAN TRADESMAN

  

25

 

display here in the markets, and sell-
ing at nominal prices.

California has a brand new governor,
Rolph, who will bear watchifig, to
keep him out of the highest position
of the Nation. On the occasion of his
inaucural the other day, he told them
just what he provosed doing, and gave
his constituents to understand that the
element of politics was eliminated on
election day to give way to business.
Following the inauguration, a horde
of alleged “unemployed,” rushed the
gates at the capital and tried to as-
sume the responsibilities of the office,
but he gently led them out to a grass
plot on the state house square, talked
sense to them for five minutes, elicit-
ing cheers from the assemblage, and
then dismissed them gracefully. It is
claimed he told them something they
will long remember and his oration
was not fuddled up with idle promises.
I wish there were more like him.

 

Quite by accident the other day I
ran across Mrs. J. P. Oberlin, who is
spending a few weeks in Los Angeles.
The Oberlins have been good friends
of mine for many years. When I was
operating at Glen Lake, they conduct-
ed Hotel Whiting, at Traverse - City,
afterwards acquiring the Delta, at Es-
canaba. They now have a long lease
on Hotel Monterey, Janesville, Wis-
consin, and are making a wonderful
success of their proposition.

A really decent fellow, Judge Lyle,
a man of parts, has been drafted to
run for mayor of ‘Chicago, a job re-
quiring rare patriotism, if Chicago is
to get a real* break. But, of course,
the primaries are to be considered, and
the citizen who thinks he really wants
good government, will naturally stay
awav from that function, so that he
can use one of the recently developed
“crying” towels afterward, and the
Capones and other riff-raff will offer
the opportunity for “Bie Bill” to al-
low them to wallow in their own filth.

 

 

A Washington sc’entist says one
noise can be used to silence another.
A case, I would think, where the tinkle
of the bell on the cash register, might
in a measure, offset the sound of
moaning,

 

George Bernard Shaw derides us be-
cause he says that Americans are all
villagers. Maybe so, but we would all
be better off, if there were more of that
particular element, and less of the
group who infest the city alleys.

One of the show places in California,
of interest to the general public, as
well as horse lovers, is the 800 acre W.
K. Kellogg Arabian horse ranch, near
Pomona, owned by the well-known
cereal manufacturer of Battle Creek,
and is devoted to the breeding of reg-
istered Arabian horses of the choicest
families. While this ranch is a com-
paratively new venture, Mr. Kellogg’s
Arabians have already won many
championships at Southern California
shows, and registered breeding stock
has been distributed to England, Mex-
ico, Alaska and Hawaii, as well as to
many states, besides which many sad-
dle horses have been sold for use here,
though it has never been indicated
that the profit from such sales has
even been a matter of even remote in-
terest to the ‘Michigander. He just
dotes on fine horses and doesn’t give
a rap what the outside world thinks of
it or whether he gets enough out of
it to pay for the upkeep. Those who
enjoy the acquaintance of Mr. Kellogg,
know this to be a characteristic, even
if he wants his cereal mills to make
good. During the past year, 425 acres
joining the original tract have been
added by purchase. This gives oppor-

tunity for greatly expanding the breed-
ing operations, where only the best in-
dividuals of the choicest families of
Arabian horses are being preserved

and perpetuated by Mr. Kellogg. Re-
cent visitors to Arabia. the home of
the Arabian horse, renort that these
splendid progenitors of most of our
light breeds are fast becoming extinct,
so the preservation policv adopted by
Mr. Kellogg becomes _ especially
praiseworthy. Incidentally I ° might
say that the Kellogg ranch is the larg-
est Arabian horse breeding plant in
this country, and the second largest in
the world. Having been out and visit-
ed it, I want my ‘Michigan friends who
come to Southern California to enjoy
it as I have! in fact, to place it on their
itinerary as one of the attractions to
be visited while here. It is situated
only one mile North of Valley Boule-
vard and four miles West of Pomona.
Naturally there is no admission charge
and p-rties who arrange to go there
will be provided with a special show-
ing if word is given in advance of their
coming. The show, which includes
exhibits of trick horses, is most enter-
taining and instructive. Not only the
exhibition grounds but the stables and
service buildings are of the mission
type and are said to tbe the most
beautiful in California.

 

When it comes to making new rail-
road maps to ‘fit the plans of consolida-
tion, Mackinaw City seems to be the
sore thumb in the formation of the
“four Eastern railroad systems.” It is
the Northern apex of no less than
three of them and the fourth, at Frank-
fort, heads in so near by that they are
almost a unit. It would be foolish to
concede that just because of these co-
incidences that Mackinaw City is any
National dividing line. If it is possible
for the Interstate Commerce Commis-
sion, in violation of every principle of
law and business, as well as a rank
disregard for human rights, in doing
away with competition and forming the
most gigantic combination the world
has ever known, then there is no rea-
son why Mackinaw City may not be
removed to Oklahoma or any other
place to key-in with the plans of the
commission. It makes little difference
with the dear public whether they call
it consolidation or annexation. In
either case it will mean that there will
be added thousands on the lists of the
unemployed, and something to explain
to the electorate, after the lapse of
time has made it possible to think up
a good one.

There was a time, only a few thou-
sand years ago, when man’s knowledge
was limited by the landscapes horizon
during the day. and by the circle of his
campfire light during the night. Be-
yond the horizon and campfire lights
lay unknown regions, which dire ig-
norance ‘peopled with supernatural
powers. Strange sounds, especially
night sounds, possessed sinister signifi-
cance. But as man came down the
centuries ‘the circle of sure knowledge
widened, beginning at a time when
science was considered a crime, but
developing all the time and almost
everywhere, until now we seemingly
know it all. I am reminded of all this
when I read in the papers, as Will
Rogers would say, about the develop-
ment of the world’s largest and most
wonderful telescope which is shortly
to be established at the very peak of
Mount Wilson, less than a score of
miles away from Los Angeles. I am
astonished, also when I find that
thousands upon thousands of visitors
come here from the East and go back
home again, without a single thought
of the marvelous store of knowledge,
and the most wonderful views of the
sky and earth, obtainable at Mount
Wilson, without money and without
price, the only outlay being the time
devoted in seeing them. What is this
Mount Wilson, which is doing so much
for mankind, in adding to the earth’s
store of knowledge? ‘Well, it is just
a mountain, covered with pine trees,
sticking up in the air 6,000 feet, its
peak covered with hotels, camping re-

softs, bungalows and other buildings,
including the world’s greatest observa-
tory, where last year solar observa-
tions were made on 312 days and 300
nights. Just think of it! 300 days
when the atmosphere was perfectly and
absolutely clear. Representing a cost
of approximately $22,000,000, the
Mount Wilson Observatory of the
Carnegie Institution of Washington,
with its seven telescopes, including the
largest one in the world, to which a
ten times larger one is to be added
soon, its ‘twenty-one astronomers,
overlooks sixty cities of Southern
California, and all reachable by auto-
mobile or bus. Certain nights in the
week are set aside for the diversifica-
tion of the public, on which occasions
one may, without invitation or ticket,
view the mysteries of the skies, includ-
ing the bringing, with a sixty inch
telescope, a closer view of the moon
than one would have of Catalina Island
twenty miles distant. Through the
solar telescopes the mountains of the
moon stand out much more distinctly
than the Catalina mountains appear to
the naked eye. The new 200 inch tele-
scope which has been provided through
the generosity of several educational
organizations will permit still deeper
studies into the size and structure of
the universe; of the distance, radiation
and evolution of stars; of the spectra
of the brightest star under very high
dispersion; of the distance and nature
of spiral nebulae; and of many phe-
nomena bearing directly on the con-
stitution of matter. The Carnegie In-
stitute not only watches the workings
of the universe for the good of all man-
kind; it also reaches out and helps
along almost every worthy scientific
adventure which needs the very sub-
stantial assistance which it can give.
Frank S. Verbeck.
——_>>+____
Locating Unnecessary Wastes and
Missed Opportunities.
Pursuing its policy of doing what
it can to provide information of prac-
tical value to business, the Department
of Commerce has undertaken a study
of the retail drug business in St. Louis.
More than
will co-operate in what is said to be
the most comprehensive investigation
of retailing ever attempted. It is com-
monly said that retailing is fast be-
coming a science, but unfortunately,
for every retailer who has mastered
the science there are still many who
lack either the experience or ability
to practice it with success. The ob-
ject of the enquiry is to point out un-
necessary wastes and missed oppor-
tunities for increasing profits. It is
hoped that in this way retailers as a
body will be benefited. But a broader
objecive is in view. More and more,
industry is coming to realize that on
the retailer all business activity de-
pends, since, if the contact with the
ultimate consumer is not right, every-
thing that the manufacturer and whole-
saler does is likely to go wrong. The
findings of the grocery survey in
Louisville and of restaurant business
in Kansas City disclosed how great is
the need of improvement. In the for-
mer case it was learned that among
1,000 independent grocers more than
a third gave up every year. Inthe
latter the statistics showed that more
than half the eating-places in Kansas
City changed hands or went out of
business in a year, causing losses to
supply houses and jobbers of half a
million dollars or more. Obviously
such a state of affairs is remediable,
and it is the confident belief of the

thirty trade associations

department that data can be secured

which will solve the problem.
——_>~--___

Late Mercantile News From Indiana.

Crawfordsville — Max M. Tanen-
baum, 70, merchant for fifty years, died
recently in the Crawfordsville hospital
after a brief illness. He was a native
of Germany, coming to this country
when he was 19 and settling in Bloom-
ington, Ind. He later entered business
with his brother, Sol K. Tannenbaum,
at Crawfordsville, who still survives.
Other survivors are the widow, two
sons, Dr; Norman Treves and Max,
Jr, both of New York, and two sis-
ters, who live abroad. Funeral services
were followed with cremation in In-
dianapolis.

Shelbyville—Wilbur F. Pell, trustee
of Kennedy Bros., retail clothiers and
men’s furnishings, 111 South Harrison
street, has filed a report of sale in the
office of Carl Wilde, referee in bank-
ruptcy, Indianapolis, stating sale of
company’s assets to W. J. Hill Hosiery
Co., of Greensburg, for $1,850. A pe-
tition by the trustee to pay certain
costs was approved.

Evansville—An involuntary petition
in bankruptcy against Mandel Sabel,
operator of the Walnut Department
Store, has been filed by four creditors
before U. S. Commissioner Charles
Harmon in the Federal Court here.
The creditors claim the department
store owes them accounts in excess of
$500 and allege that preference claims
were paid while the debtor was in-
solvent.

Bandoline.
Tragacanth = 20 1% drs.
Water Cistilled) 9 2 | 7 ozs.
Proof Spirit, 927 ae 3. ozs.
Rose @fto 205326 a. 10 dps.

Macerate the gum in the water until
completely dissolved; strain, and add
the spirit, with the otto previously dis-
solved in it. If a rose-colored bando-
line be required, a few drops of cochi-
neal color should be added to the spirit.

2. .

Five New Readers of the Tradesman.
The following new subscribers have

been received during the past week:
Gec. M. Weeks, Pentwater.
J. C. McComb, Muskegon Heights.
Saginaw Michigan Agency, Saginaw.
Grant W. Johnston, Kalamazoo.
Clarence Hicks, Plainwell.

——_——__-@o?2____
Nipple Ointment,

Panning 222 ¥ de.

Bismuth subnit: 2 drs.

Potrolatum 4 ozs.
Mix. Apply frequently.

 

Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St., W.
GRAND RAPIDS, MICH.

 

CHARLES RENNER HOTELS

Four Flags Hotel, Niles, Mich., in
the picturesque St. Joseph Valley.

Rumely Hotel and Annex, La-
Porte, Ind.

Edgewater Club Hotel, St. Joseph,
Mich., open from May to October.

All of these hotels are conducted
on the high standard established
and always maintained by Mr.
Renner.

 

 

 

 

See tede hi ganar Tatenagty

 

MICHIGAN TRADESMAN

January 14, 1931

 

DRUGS

Michigan Board of Pharmacy.
President—Orville Hoxie, Grand Rapids.
Vice-Pres.—Clare F. Allen, Wyandotte.
Director—Garfield M. Benedict, San-

dusky.

Examination Sessions — Beginning the
third Tuesday of January, March. June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the Angust
examination at Marquette, and the March
and November examinations at Grand
Rapids.

 

Michigan State Pharmaceutical
Association.
President—John J. Watters, Saginaw.
First Vice-President—Alexander Reid,

Detroit.
Second Vice-President — F. H. Taft,
Lansing.
Secretary—R. A. Turrell, Croswell.
Treasurer—P. W. Harding, Yale.

 

Only an Upward Change Will Increase
Patronage.

The commercial sandwich, the sand-
wich supplied by a concern that makes
a business of producing and delivering
sandwiches in quantity to retailers, is
a comparatively recent invention. It
was no longer ago than 1911 that a
man who had a little restaurant in
Wall street, New York City, was call-
ed upon ‘by a man who came in with
a rush and demanded 150 sandwiches
right away.

The proprietor didn’t think he could
get them out that soon. “But I have
to have them,” declared the customer.
And then and there the idea of the
commercial sandwich came into being.

The restaurant man, by hook or
crook, managed to provide the sand-
wiches. After they had been delivered,
he sat down and made a few figures on
a sheet of wrapping paper and decided
to investigate the market for ready-
made sandwiches which might be re-
sold at soda fountains in the neighbor-
hood. He believed that a druggist
could put a plate of parchment wrap-
ped sandwiches on his fountain bar
and they would sell. He went out to
sell the idea to the drug trade.

The druggists laughed at him.
Sandwiches in a drug store! “Nobody
would buy them,” was one man’s re-
ply, “and I would have to eat sand-
wiches every night. Not on your life!”

But Morris Schneider, the man with
the commercial sandwich idea, kept on
trying to sell and after a while he got
a few customers started. The business
developed slowly, and by and by it
struck its stride and now the druggist
who does not sell sandwiches at his
fountain is unique. Incidentally, the
last I knew, Schneider was still in the
business.

To-day the druggist who makes a
real feature of sandwiches at the foun-
tain prepares his own and turns them
out to order. In that way he gives his
patrons fresher goods. They look bet-
ter and taste better and the moist fill-
ings do not soak the bread and make
it soggy. People do not like the idea
of a stock of machine-made sandwiches
as well as seeing them made on the
spot. And yet, for the smaller foun-
tain, it pays best to buy the sandwiches
ready made and if care is used in
selecting the source, they will be ade-
quate to the demand.

A good deal has been said about the
absence of nourishment from white
bread. One food specialist declares that
sandwiches may be filling, ‘but they are
not nourishing. It may be questioned

whether it is a wise practice habitually
to replace a square meal with two
‘squares of white bread, four and one-
eighth inches each way,  seven-
sixteenths of an inch thick, with two-
sixteenths of an inch of pressed ham or
tongue between them. The druggist,
however, is not dictating the diet of
his patrons, he is only supplying their
demands. If white bread sandwiches
are not sufficiently nourishing, why
will it not be good business for the
druggist to get some advice from the
dietitian and set out to produce some
sandwiches he can recommend as nour-
ishing?

It would seem that a druggist who
cou'd produce two or three different
kinds of sandwiches—varied enough to
suit differing tastes—that could be
recommended as being highly nourish-
ing, might so .capitalize a good idea
and get the patronage of an increasing
number of people interested in being
efficiently as well as sufficiently fed.

Men, particularly, are prone to com-
plain that they can’t get anything but
unsatisfactory white bread. They long
for the kind of bread mother used to
bake. Of course they can’t have that,
and very likely it would not make sat-
isfactory sandwiches anyway, but they
can be offered nourishing menu items
and they will give heed to offerings of
that sort.

I think the druggist who is anxious
to make his fountain food service sat-
isfactory must consider something
more than the means of producing
sandwiches with the least possible
trouble. If he follows the easiest way,
he may have the poorest sandwiches.
He must give a great deal of thought
and care to turning out things that
taste good. This will mean more work
and more bother, but the results will
be commensurate. In many cities there
has been so steady an increase in the
number of people anxious to patronize
the soda fountain luncheonette that the
operator has not had to give very care-
ful consideration to his menu. Quick
and efficient service and food that does
not taste bad has been enough.

Competition is coming, with more
and more fountains installed, with
Kresge and Woolworth and other
chains going into the luncheonette
business, and more and more places
offering sandwiches. If the time has
not already arrived in your commun-
ity when people are discriminating re-
garding their choice of a fountain
luncheonette, it will arrive. If you
want to hold your own or increase
your sales, you will seek to serve just
the best possible foods, not merely
such as cause no complaint.

There is a marked difference: be-
tween the chicken sandwich that is
just good enough so the consumer
does not kick about it, does not even
think about it, and the one that is good
enough so its taste brings favorable
thought and comment. The druggist
may be satisfied with his sandwiches
while they are not good enough to de-
velop a reputation. It is one thing for
patrons to be satisfied with a sandwich
and it may be another thing for them
to be pleased with it, so pleased as to
tell their friends about it and advise
them to try it.

There has not yet come any great
amount of luncheonette price cutting.

It is to be hoped that the chain stores
will not develop a tendency to try to
give 25 cent sandwiches for 15 cents
and 15 cent kinds for 10 cents. Prices
vary and sandwich sizes vary, but
there is not much tendency to real
price competition. When and if cut
prices come to town, it would seem
‘better business to try to give a little
more in quantity and quality and main-
tain the old price schedule, rather than
follow the cutter and then try to pare
down amounts to match. People who
patronize luncheonettes with any regu-
larity know that lower prices mean
less satisfactory food. They know
they cannot get a 40 cent club sand-
wich for 25 cents. In no merchandise
is difference in quality and quantity so
Obvious as in food at a lunch counter
or in a restaurant.

A man knows it if he still feels
hungry after eating two sandwiches
and a cup of coffee at your fountain,
while two sandwiches and a cup of
coffee at your competitor’s always
seem to be enough. He may not
measure up the dimensions of the food
and drink. He does not need to. His
stomach knows. If your cuts of pie
are larger than those of the confec-
tioner on the corner, people will dis-
cover the fact. If they are smaller,
they will know that, too.

I know a luncheonette where they
seem to cut the pie just as small as
they can and get away with it. Asa
matter of fact, it is otherwise. The
trade is getting away from them. Peo-
ple are not complaining to them about
the size of their pie cuts, but they are
noticing it and going elsewhere next
time. That is the thing the druggist
needs to avoid—having people dislike
something about his food or service
and not kick about it. The people who
kick can easily be taken care of. The
people who say nothing, but take their
patronage elsewhere may be lost with
no chance to satisfy them.

He is a wise druggist who cultivates
his own taste in sandwiches, learns to
be a taster, an expert in flavors and
consistence. He ought to know what
the sandwiches of all his competitors
taste like. He ought to taste them and
compare them with his own. Wher-
ever he goes, he ought to try their
sandwiches. He will, somewhere, some
day, find a sandwich that is so much
better than his own that he will want
to know how it is made. He can
probably find out and improve his own
product. He may learn why his own
are not more popular by discovering
that they are not up to the average.

Certain types of sandwiches—chick-
en, ham, cheese and one or two others,
varying in different localities—will be
the most popular almost all the time.
There is some advantage in devising
new combinations to create interest
and to give the impression that the
menu is being kept up to date, but the
great advantage is secured by constant-
ly improving the taste of the types
that are in general, steady demand.
Invent a new sandwich and a few peo-
ple will try it, perhaps some of them
sticking to it for a time, ‘but the effect
is temporary. But improve the old
kind and you get a real response in
increased patronage and reputation.

Change may be the order of the day,
but it is change for the better in staple

lines that helps most in the sale of
luncheonette products. A druggist
foolish enough to make his menu over
with an entirely different list of prod-
ucts, if that were possible, would lose
a‘l his patronage. A change in quality
only, an upward change, would in-
crease patronage.
——— o-oo

Items From the Cloverland of Michi-
: gan.

Sault St. Marie, Jan. 13—The Upper
‘Peninsula Development Bureau, which
certainly is representative of the vari-
ous interests of this great section
which goes under the name ‘Hiawatha-
land, comes out defiantly for live
Christmas trees and the abolition of
the wholesale slaughter of our forests
for this purpose. They do not wish
to deprive the ‘Christmas season of any
of its holiday cheer by eliminating the
ever present Christmas tree whose
evergreen shades are so symbolical of
life and joy and happiness, but do not
want.to end slaughter of excess trees
which are piled up in front of stores
and left over only to be destroyed.

The grocery stock of Armstrong &
Richmond, at Dafter, has been sold to
Ray Williams, and will hereafter be
known as the Williams Grocery. Arm-
strong & Richmond will hereafter de-
vote their time to the wholesale oil
business, having the distribution of the
St. Clair Oil Co. for this territory.
Mr. Williams was formerly employed
with Hunter & Hunter, at Hulbert, for
the past several years and should make
a success of his new venture.

Harvey Christensen, of Manistique,
has sold his grocery stock to Barney
Johnson, Mr. Christensen will engage
in the lumber business. Mr. Johnson
has formerly been employed in the
paper mill at Manistique.

Joe Benoit, the well-known grocer
on East Portage avenue, has left for
the East, where he expects to spend
the next year and a half. Mrs. Benoit
will look after the business meanwhile.

Ham Hamilton, of the Pickford
Grocery Co.. at Pickford, is back on
the job again after ‘being laid up with
the mumps for several weeks.

George Bailey, the popular shoe
dealer, left last week for Detroit, where
he attended the retail shoe convention.

Mrs. E. Richards, who has been con-
ducting the hotel at Albany Island, has
closed the hotel for the season and
moved to De’Four. where she expects
to remain until next spring.

Mr. Freeman, of the Northern Ad-
justment Co., has taken over the stock
of the Blue Front store on Ashmun
street and will dispose of the entire
stock of stationery and fixtures at auc-
tion. E. S. Royce, the auctioneer, will
have charge of the sale.

It should be a happy new year for
the fellow who has to pay a big income
tax.

The ‘Soo Hardware ‘Co. suffered a
loss by fire last week when the tin
shop was destroyed at midnight. The
loss was fully covered by insurance.

B. V. Moore, president of the Minne-
apolis Trust Co., has been invited to
speak at the annual meeting of the
Chamber of Commerce here Jan. 29.
Mr. Moore is considered one of the
shrewdest financial men of the Middle
West. ‘He will speak on “What about
the year 1931?” One of the other fea-
tures of the annual meeting will be
singing by the New York Central
quartet, an organization from New
York (City.

The Soo Co-Operative Mercantile
Association has closed its branch store
at Pickford.

One trouble with this age is that it
spends more money and time on its
complexion than it does on its ‘brains.

Llewellyn Fieming, recently retired
from the Government service at the
St. Mary’s canal, has taken the agency
for the Fuller. Brush Co. in this county
and part of Mackinac county.

William G. Tapert.

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January 14, 1931 MICHIGAN TRADESMAN. 27
DETROIT DOINGS. Dress Co., $84; Pollack Frosch Co,  - WHOLESALE DRUG PRICE CURRENT
$600; Small-Ferrer, Inc., $378. : a
Late Business News From Michigan’s Howard Ti. a eo bas bled ae Prices quoted are nominal, based on market the day of issue.
Metropolis. ° tary petition in ban Fuptey m i = oe Acide Cotton Seed --.. 1 35@1 60 Benzoin Comp’d. @2 40
The dates for the first Women’s Ap- District Court here, listing liabilities of 04, (Powd.)_. 10 @ 20 Cahobe ee : pon a5 ius a ws is
: ae geron: 2 2 thar! are
parel Club of Michigan exhibition rep- $7,014 and assets of $572. ee Garbo = 38 @ 44 Mucalyptus 1 25wi 60 Capsicum —@a as
resenting over 100 firms throughout Involuntary bankruptcy proceedings Cunie . © 6 .. a : Ps :; 7 Co — as 16
| has 4 i at has been filed in the U. S. District Muriatic ------- 3%@ 2 Juniper Wood —150@1 75 Colenicum ------ oh us
the country has been change rom o a Z Nitric ---------- Lard, extra -... 1 56@1 65 Cubebs -..__.. @2 76
January 18, 19 and 20 to Sunday, Mon- Court here against Stanley Radzikow- Oxalic ____------ - @ - Lard, No. 1 _--. 1 25@1 40 Digitalis _------ @2 4
day antl Tuesday fen 13 ad a sky, retail shoes, 5042 Six Mile Road, tag -——--- aa 55 Lavender Flow-- 6 oo@s 25 Gentian SE a wi 8
_ , <n? ’ ee eee vender Garn. AAC 2-2 ne
: < : by John McNeill Burns, attorney, rep- Lemon _....._.. 4 0UW4 25 Gualac, Ammon. 2 u4
cording to the secretary Dan Niemyer, ee a C 102: oman Linseed, boiled, bbl. @ 78  lodiue —_______ —- @1 2
who has offices at 512 United Artists "senting Ainsworth Braman Co., $102; — 26 deg... 07 @ 18 linseed, raw, bbl. @ 75 odine, Colorless. Ww. 5U
building. The big exposition will be Lewis M. Falk, $327; Brandau Shoe Water, 18 aa 06 @ bb bir ie bid, = Se be noe ouadasen te: gi _
: : Se inseed, raw, less OO eenne nnn
held-in the Statler Hotel, the entire ©» $513. : eee. : “ee ate x Mustard, artifil. oz. @ 30 Myrrh -.--_---_. @2 62
: : An involuntary petition in bank- on Gi) 08 @ ig Neatstoot -__.-125@1 45 Nux Vomica... @1 su
fourteenth floor having been taken over sea = a ea Chloride (Gran. Olive, pure ___. 3 00@5 00 Viauen ——— @o 4
: a - Ss live, Malaga, plum, Camp. .. @1 44
for the occasion. The lines to be ex- ‘UPtY was hiedin vo eo 250@3 00 Upium, Deodorad 5 40
hibited will include women’s apparel here against Misheovsky & Berson, Couaitia 8 00@1 25 en. Maas bs Kaubarb _______ os 92
and all accessory lines. More than 500 ‘Tetail dry goods, by Fixel & Fixel and pay (Canada) -- 275@3 00 green -___-___ 2 85@3 25
oe ee d Low the ad Irwin I. Cohen, attorneys, representing Fir (Oregon) -- ok a Orange, Sweet 6 00@6 25 Paints
merchants are expected to view the ad- ie : P Peru i. Uriganum, pure_ W260 Lead, red dry __ 13%4@13%
vance spring styles and rub elbows - Krolik & Co., $1,316; Aceme Paper Tolu .--------- 2 w@ Qriganum, com't 1 oan zy Lead, white dry 1344 @13%
: : : yal ---. ead, white oil 134@13:
with other merchants and buyers from ©9» $29; Jolie Braun, $118. Barks Boe oe ee S Veure, yeluuw bol wy ie

all points in Michigan, Ohio and In-
diana. President Aronheim of the
Women’s Apparel Club says it is the
intention of the club to make a semi-
annual event of the exhibitions, cov-
ering both fall and spring seasons.

Involuntary bankruptcy proceedings
has been filed in the U. S. District
Court here against Milton Bardach, re-
tail hosiery, 126 West Congress street,
by Finkelston, Lovejoy & Kaplan, at-
torneys, representing Trojan Hosiery
Mills, $2,847; National Silk Hosiery
Mills, $362; Davidson Bros., $837.

An involuntary petition in bankrupt-
cy has been filed in U. S. District
Court here against Benjamin Pupko,
doing business as L. & B. Hosiery Co.,
by Max Kahn, attorney, representing
Max Shutro Co., $365; H. Hyman &
Co., $173; H. Mantell Co., $135.

An involuntary petition in bankrupt-
cy was filed in U. S. District Court
here against Harry Homonoff, retail
women’s wear, 9035 12th street, by
Aaron Kurland and Ralph R. Gold-
smith, attorney, representing O. K.

Lansing Grocers and Meat Dealers
Elect New Officers.

Lansing, Jan. 10—Let me first thank
you for taking the time to write and
ask for reports from .our Association.
I do honestly feel that it is my duty
to do this without being asked, so let
me make an apology now.

Here is a bit of news that you will
receive in time to publish it before it
is old and out of date.

The Lansing bunch are still on
earth and going strong, and, of course,
the first of the year brings a new set
of officers, so here they are:

President—Edward Mohrhardt.

First Vice-President—M. C. Goossen

Second Vice-President—O. A. Sab-
rosky,.

Treasurer—Eno Ayers.

Secretary—O. H. Bailey, Jr.

The annual installation of officers
will be held at the Hotel '4s next
Thursday evening. The event will be
in the nature of a cabaret dinner dance,
to be held in the ballroom of the hotel.
John Affeldt, Jr., will preside as toast-
master and the principal speaker will
be Mayor Peter Gray.

This is all the information I have at
the present time, but will gladly send
you more néws items as we go along.

O. H. Bailey, Jr., Sec’y.

 

Grand Rapids

 

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DAY BOOKS — CASH BOOKS
MEMORANDUM BOOKS, Retail 5c and up
LETTER FILES—LETTER CAP—CARD
INDEX—ORDER BOOKS—PETTY DAY
BOOKS—TALLY BOOKS—AUTO AND
WAGON DELIVERY BOOKS—INCOME
TAX RECORDS

Complete Assortment. Ask Our Salesmen,

or See Samples in Our Sample Room.

et

Hazeltine & Perkins Drug Co.

Michigan

Manistee

 

 

  

Cassia (ordinary). 25@ 30
Cassia (Saigon) -. 40@ 60
Sassafras (pw. 60c) @ 50
Sem Cut (powd.)

oe 20@ 30
Berries

Cubeb .... @ 90

Bish 2 @ 25

duniper: —..-.—.-- 10@ 20

Prickly Ash ------ @ 15
Extracts

Eicorice = -- 60@ 175

Licorice, powd. -. 60@ 70
Flowers

Arnica Jo. 15@ 80

Chamomile Ged.) 30@ 40

Chamomile Rom. @1 25
Gums

Acacia, ist ~-.--- @ 60

Acacia, 2nd -.--- @ 50

Acacia, Sorts ---_ 25@ 40

Acacia, Powdered 4uw dU
Aloes (Barb Pow) 35@ 40
Aloes (Cape Pow.) zow Jo
Aloes (Soc. Pow.) (5w sv

Asafoetida ------ 5U@_ 60

OW ooo ao 00
Camphor —.---.-- 87i@ 95
Guauac ~-------- @ ov
Guaiac, pow’d --- @
Wino, 225 @1 25
Kino, powdered__ @1 20
Myrrh 2 @1 15
Myrrh, powdered @1 25
Opium, powd. 21 00@21 50
Opium, gran. 21 00@21 50
Shellac, Orange 5u@ 65
Shellac, White 55@ 70

Tragacanth, pow. @1 75

Tragacanth -... 2 00@2 35
Turpentine ~__--- @ 30
Insecticides

Arse:

iG Se 08@ 20
Blue Vitriol, bbl. @ 7
Blue Vitriol, less 08@ 1b
Bordea. Mix Dry 12%@ 23
Hellebore, White

powdered -___.. 15@ 25
Insect Pawder_. 47%@ 60
Lead Aragnate, Po. 1344@27
Lime and Sulphur

oe 08@. 23

Paris Green -... 2644@46%
Leaves

Buchu, - soe @ 60

Buchu, powdered @ 1b

Sage, Bulk _._.. 25@ 30

Sage, % loose -- @ 40

Sage, powdered__ @ 35

Senna, Alex. -... 50@ 175

Senna, Tinn. pow. 30@ 35

Uva Ural... 20@ 2%

Oils

Almonds, Bitter,

rue) 7 50@7 75
Almonds, Bitter,

artificial ~._._._ 3 00@3 25
Almonds, Sweet,

ie) 1 50@1 80
t,

1 00@1 25

15@1 00

1 50@1 75

2 00@2 25

6 50@7 00

2 00@2 %

3 00@3 25

1 55@1 80

2 00@2 25

1 00@1 20

3 50@3 75

2244@ 35

1 4uq@2 00

8 00@8 25

 

Rosemary Flows 1 25@1 50

Sandelwood, EB.
Foo 12 50@12 75

Sassafras, true 2 0U@2 26

Sassalras, arti’l 75@1 00
Spearmint —..... 6 00@6 25
DG 222 1 ovu@1 75
Tany 223 7 OU@7 25
Tar OSPF) 2. 65@ 75
Turpentine, bbl. _. @ 53
Turpentine, less 60@ 73
Wintergreen,

leaf -.-.__..__. 6 00@6 25
Wintergreen, sweet

birch ~.____... 3 00@3 25
Wintergreen, art 75@1 00
Worm Seed _.... 6 00@6 25
Wormwood, oz. _. @1 00

Potassium

Bicarbonate -.... 35@ 40
Bichromate  -____ 15@ 25
Bromide =. 69@ 85
Bromide 22. 64@ 71
Chlorate, gran’d. 21@ 238
Chlorate, powd. 1E@ 23

Or Xtal 2 17@ 24
Cyanide 2. 22@ 90
lodide 20250: 4 34@4 55

Permanganate __ 22%@ 35
Prussiate, yellow 385@ 45
Prussiate, red _. 70@ 15

Sulphate. 2.2... sow 40
Roots
ATRARGE 2 30@ 40
Blood, powdered. 40@ 45
Calamus 2 25@ 65
Liecampane, pwd. 20@ 30u
Gentian, powd. _ 20@ 30
Ginger, African,
powdered ._.___ 30@ 35
Ginger, Jamaica. 40@ 50

Ginger, Jamauca,
powdered _._.._. 45@ 60
Goldenseal, pow. 5 00@5 50
Ipecac, powd. -_ 5 50@6 00
3

EACOrice 22. 5@ 40
Licorice, powd._. 20@ 30
Orris, powdered. 45@ 60
Poke, Powdered 25@ 40
Rhubarb, powd. __ @1 00

Rosinwood, powd. @ 60
Sarsaparilla, Hond.

ground
Sarsaparilla, Mexic. @ 60
Saquills 35
Squills, powdered 70: 80
Tumeric, powd... 20@ 25

Valerian, powd. .. @ 60

Seeds
Anise ..0553 2. @ 3
Anise, powdered 35@ 40
Bird, ig 22. 13@ 17
Canary 22000 12@ 18
Caraway, Po. 30 25@ 30

eS 50@2 76
Corlander pow. .40 30@ 25
TA 15@ 20
Fennell - ________ 35@ 60
Wigs 8@ 15
Flax, ground _. 8@ 15
Foenugreek, pwd. 15@ 25
Hemp 0 8@ 15
Lobelia, powd. .. @1 30
Mustard, yellow - 17@ 25
Musard, black... 20@ 325
ROgpy 15@ 30
Quince -__._.._. 2 25@2 50
Sabadilla  -__.___ 45@ 50
Sunflower  -____ 122@ 18

Worm, American 3 40
Worm, Lavant — 6 50@7 00

Tinctures
Aconite @i 80
Alaes. @1 56
Asafoetida  -..__. @2 28
Seniesa -. @1 50
Belladonna _____ @1 44
Benzoin  ..-.-... @2 28

Uchre, yellow less s@ 6
Red Venetn Am. sig@ 7

Red Venetn king. 4@ &
PUlty | be os
Whiting, bbl. —. @ 4%
Whiting oo d4euwiv
Rogers Prep. _. 2 45@2 65
Msceillaneous

Acetanalid -___ s7@ 75
ALIGN oo vow 1Z
Alum. powd. anu

Bround -.-...., 09@ 15
Bismuth, Suvni-

Gate 2 00@2 40
Borax xtal or

powdered  ______ 06@ 13
Canthariues, po. 1 2aql 60
Cajomel Bes 2 12WZ 82
Capsicum, wow'd 6z2@ ia
Carmine 2.2 & VUWws uO
Cassia Buds -... 3u@ 40
Cloves: 220 4UuW 60
Chaik Prepareu__ 14m 16
Chioretorm _.____ 41@ 64
Choral fiydraie 1 zug] ou
Cocaine Saas 1Zz 83@1s du
Cocoa Bulter -__ ou@ yo
Corks, lsi, less 3u71u to
: 40-10%
Copperas ________ Os@ lv

Copperas, Powd. 4@ lv
Corrosive Subim 2 zow2 3u

Cream ‘Vartar __ 38@ 45
Cuttle bone ___ au@ o6u
Dextring 20 64@ 15
Dover s Powder 4 vu@4 ou
dtmery, «Ail Nos. lu@ lo

dumery, towdered @ ita
Epsom Salts, bbls. @03s%
d3psom Salts, less 3%@ lu
Ergot, powuered __ @4 ww
Hlake, White ___ lbw 20
¥ormaldchyde, ib. law 35
Gelatine 30@ ww
Glassware, less 55%
Glassware, full case 60%.
Glauber salts, bbi. @uz%
Glauber Salts less 04@ lv
Glue, Brown 20@ su
Glue, Brown Grd 16@ ez
Glue, White ____ 27 %@ 386

  
 

   

Glue, white gerd. 4; 35
Glycerine dle a leo <0
Hops oe - T@ 96
lodine  _ - 6 46@7 vv
Icdoform _._. Ou@s su
Lead Acetate __ 20@ 30

ACO. oe @1 60
Mace powdered__ @1 6v
Menthol = 6 75@7 40
Mdorpuine ____ 13 68@is 3g

Nux Vomica ____ @ v0
Nux Vomica, pow. 1@
Pepper, black, pw. 45@
povper, White, p. 76@
itech, Burgun 20@
Quassia pi

Quinine, 6 oz. cans
Rochelle Salts __ 289
Saccharine ____. 2 60@32
Salt Peter 00. 11
Seidlitz Mixture
Soap, green ___
Soap, mott cast — @
Soap. white
case

RSSERRSRERSE

Spirits Camphor S: 20

Sulphur, roll _... 4 1
Sulphur, Subl. __ 40 10
Tamarinds __.... 20@ 26
Tartar Emetic _. 70@ 15

Turpentine, Ven. 50@ 756
Vanilla Ex. pure 1 50@2 00
Venilla Ex. pure 3 25@2 60

 

Zinc Sulphate _. 06@ Ul
Webster Cigar Co. Bra
Websterettes _ aa
Cincos —._____

—-—-—=-- 88 60

Webster Cadillacs __ 76 60
Golden Wedding

Panatellags ___.___ 75 00

Commodore _______._ 95 60

 

Sense edna Deen peas

 

EAMES SORA TRE ASNT

 

  

 

 

 

 

 

 

 

28 MICHIGAN TRADESMAN January 14, 1931
GROCERY PRICE Cut, No. 10 10 = CHEWING GUM Pet, Ta ooo 4 20
i i. —— ee eae Hote Baby, 8 oz. 2... 4 10
ms oodberry ---. 0d orden’s Tall ________ 4 20
_ These quotations are carefully corrected weekly, within six hours of mailing Pride of Michigan ..175 Adams Dentyne --_... 65 Borden’s Baby _______ 4 10
and are intended to be correct at time of going to press. Prices, however, are M#rcellus Cut, No. 10_ 8 25 —— ae = CIGARS
liable to change at any time, and merchants will have their orders filled at mar- Beets Beeman’s Pepsin ------ . Ce oe
Small, No. 2% _-___. 3 09 Beechnut Wintergreen_ avana Sweets -____ 5
ket prices at date of purchase. For price changes compare with previous issues = Fitxra’ Small, No- 2 ~~ 3.00 Beechnut Peppermint__ Hemeter Champion — 50
Fancy Small No. 2 _. 2509 Beechnut Spearmint __ Canadian Club -____- ve
. Pride of Michigan -. 225 Doublemint eo 65 Hobert “Bmmett is =
a: int, _. 65
ADVANCED DECLINED Marcellus Cut. No. 10-6 75 cn woe = Webster Cadillac _.__ 75 vy
- io tf Juic eo ebster Astor Foil_. 75 ov
Rotied bate aes riles st oS . Webster Knickbocker 95 v6
arro ebster any Foil 95 00
Cora Syrup Diced, No. 2 -_-----_- io = Bering Apollos ______ 95 00
Diced, No. 10 ___.-___ 7 00 Bering Palmitas __ 115 0
Bering Diplomatica 115 00
Corn Bering Delioses ____ 120 00
Golden Ban., No. 3_. 3 60 Bering Favorita ____ 135 60
— — No. —. “7 Bering Albas ____ 9 150 «
olden an., ae
AMMONIA Kaffe Hag, 12 1-Ib. Strawberries Little Dot, No. 2 ____ 1 80 eo: lONERY
4 ae a a5 iattie Quaker, Noi 1 0 : ee ee
All Bran, 16 oz. ahs Little Quaker, No 1.14 pty sae er ag 600c 4 00
All Bran, 10 oz, ~-____ 270 Marcellus, No. 2 _.-- 3 25 Country, Gen., No. 1. 1 45 ena id Stik, So". if
All Bran, % oz. ___. 200 Pride of Mich. No. 2..37 Country’ Gen. No. 2.. 2 05 eee Sere 88 5. 18

6 25
10 Ib. pails, per doz. 9 40
15 lb. pajls, per doz. 12 60
25 lb. pails, per doz. 19 15
25 Ib. pails, per doz. 19 15

APPLE BUTTER
Quaker, 24-21 oz., doz. 2 10
Quaker, 12-38 oz., doz. 2 35

BAKING POWDERS
Arctic, 7 oz. tumbler 1 35

Royal, 10c, doz. ~_--__ 95
Royal, 4 oz, doz. ---. 1 85
Royal; 6 oz., doz. -... 2 50
Royal, 12 oz., doz. .. 4 95
Royal, 5 Ib. -------- 40
Calumet, 4 oz., doz 95

Calumet, 16 oz., doz. 3 2
5 Ib., doz. 12 10
Calumet, 10 Ib., doz. 18 60

umford, 10c, per doz. 95
Rumford, 8 oz., doz. 1 85

Rumford, 12 oz.. doz. 2 40
Rumford, 5 lb.. doz. 12 60
K. C. Brand

er case
10c size, 4 doz. --..-. 3 70
l6c size, 4 doz. ---—_ 50
20c size, 4 doz. ~--... 7 20
25e size. 4 doz. ----.- 9 20
60c size, 2 doz. ----.. 8 80
80c size. 1 dos. -.---- 6 85
10 Ib. size, % doz. ---. 6 75
BLEACHER CLEANSER
Clorox, 16 oz., 24s -. 3 8
Lizzie, 16 oz., 126 ..-. 2 16

BLUING

Am. Ball,36-10z.,cart. 1 00

Quaker, 1% oz.. Non-
freeze, dozen .--... 8
Boy Blue, 36s, per cs. 2 70

Perfumed Bluing
. 4 02, 128

Lizette, 1
Lizette, 10 oz., 128 -. 1
Lizette, 10 oz., 24s -. 2

BEANS and PEAS
100 Ib.

Kadney Beans -- 9 75
White H’d P. Beans 5.50
Col. Lima Beans --.. 9 75
Bla,ck Eye Beans --

Split Peas, Yellow -- 5.60

Split Peas, Green —-__ - 50
Scotch Peas -.----.. 4 95
BURNERS

Queen Ann, No. 1 and :
ee
White Flame, No. 1
and 2, doz. -...-... 2 35

BOTTLE CAPS
Dbl. Lacguor, 1 gross
pkg., per gross _... 16
BREAKFAST FOODS
Kellogg’s oo

Corn Flakes, No. 136 2 85
Corn Flakes, No. ae 2 85
Pep, No. 224 _..__-_. 2 70
Pep, No. 202 _.._...- 2 00

Krumbles, No. 424 _.. 2 70
--Bran Flakes, No. 624 2 45
Bran Flakes, No. 602 1 50
Rice Krispies, 6 oz. _. 2 70
Rice Kriepies, 1 oz. ._. 110

 

ROLLED OATS
Purity Brand
Instant Flake, sm., 24s 1 80
Instant Flake, lge., 48s 3 60
Regular Flake, sm.,24s 1 80
Regular Flake, lg., 48s 3 60

China Instant Flake,

Staal, 109 3 3
China Regular Flake.
large, ‘erased 3 40

Chest-O-Silver Instant
Flake. large. 12s __ 3 35

Chest-O-Silver Regular
Flakes, large 12s __ 3 35

Post Brands.
Grape-Nuts, 24s ______ 3 80
Grape-Nuts, 100s -.__ 2 75
Instant Postum, No. 8 5 40
Instant Postum, No. 10 4 50
Postum Cereal, No. 0 2 25
Post Toasties. 36s  -. 2 85
Post Toasties, 24s -_ 2 85
Post’s Bran, 24s _... 2 70

BROOMS

owe ee

Ex. Fancy Parlor 25 Ib. 9 75
Ex. Fcy. Parlor 26 Ib. 10 00
oy. 3 a
Whisk, No. 3 ~____.__- 2 75
BRUSHES
Scrub
Solid Back, 8 in. .... 1 50
Solid Back, 1 in. -... 1 75
Pointed Ends --_-..--. 1 25
Stove
annie 1 80
NO. BO oo
eeres 22 2 60
Shoe

A043 : 25
No. 2-0 3 00

owen enone =

BUTTER COLOR
Dandelion ~.....-...-. 2 85

CANDLES
Electric Light, 40 lbs. 12.1
Plumber, 40 Ibs. 12.8
Paraffine, 6s -...
Paraffine, 12s —
WiGking on 40
Tudor, 6s. per box -. 30

 

CANNED FRUITS

Hart Brand
Applies
No. 10 5 75
ae ak
Paiae of Michigan -... 3 25
Cherries

Mich. red, No. 10 ~---11 75
No. 2 25

Red, No. ee 15
Pride of Mich. No. 2.. 3 55
Marcellus Red -.... 3 10
Soecai Fis. 2 60
Whole White ~._______ 3 10
Gooseberries
No: 10 2. 8 00
Pears

19 oz. glass 5
Pride of Mich. No. 2% 4 20
Plums
Grand Duke, No. 2%__ 3 25
Yellow Eggs No. 2%-. 3 25
oo ee

Pride of Mich. No. 2_. 3 25
Pride of Mich. No. 1_. 2 35

Red Raspberries

OS 35
OO 1 oo eee 3 75
Marcellus, No. 2S 3 75

Pride of Mich. No. 2. 4 @&

CANNED FISH
Clam Ch’der, 10% oz. 1
Clam Chowder, No. 2. 2
Clams, Steamed. No. 1 3
Clams, Minced, No. 2
Finnan Haddie, 10 oz. 3
Clam Bouillon, 7 oz.. 3
Chicken Haddie, No. 1 2
Fish Flakes, small __ 1
Cod Fish Cake, 10 oz. 1
Cove Oysers, 5 oz. .. 1
Lobster, No. > Star 2
Shrimp, 1, wet 2
Sard’s, % Oil, Key __ 6
Sard’s, 4% Oil, Key _. 6
Bandince: % Oil, k’less 4
Salmon, Red Alaska_. 3

Sardines, Im. %, ea. 10@22
Sardines, Im., %, ea. 25
Sardines, Cal. __ 1 35@2 25
Tuna, %, Curtis, doz. 3 60
Tuna, \s, Curtis, doz. 2 20
Tuna, % Blue Fin _. 2 26
Tuna. 1s, Curtis. doz. 7 00

CANNED MEAT
Bacon, Med. Beechnut
Bacon, Lge. Beechnut

Beefsteak & _—— 8
Chili Con Car., oe
Deviled Ham, ee —
Deviled Ham, %s ____
Hamburg Steak &
Onions, No. 1 _....
Potted Bi Beef, 4 oz. _... 1 10
Potted Meat, y% Libby 62
Potted Meat, % Libby 90
Potted Meat, % Qua. 8
Potted Ham, Gen. % 1 45
Vienna Saus. No. % 1 36
Vienna Sausage, Qua. 90
Veal Loaf, Medium __ 2 25

27
4
2
3
2
ef, 5 oz., Am. Sliced 3
4
3
1
1
2
3

Sh RORSTSRRSSSS

Baked Beans
lis

Campbe! Be

Quaker, 16 oz. ~..___ 85
Fremont, No. 2 -..... 1 25
Snider, No. 1 -...._.. 1 10
Snider, No. 2 ~---..._ 1 25

Van Camp, small _... 90
Van Camp, med. -_._ 1 45

CANNED VEGETABLES
Hart Brand

Baked Beans
Medium, Plain or Sau. 80
No. 10, Sauce —______ 5 60

Lima Beans
Little Dot, No. 2 -_. 3 10
Little Quaker, No. 10.14 00
Little Quaker, No. 1.. 1 95

Baby, No. See eS ae
Baby, No.1 2 1 95
Pride of Mich. No. 1.. 1 65
Marcellus, No. 10 -_.. 8 76

Red Kidney Beans
IND. 80 a

Wo. 3: 3 70
Noe 1 30
i 90

String Beans
Little Dot, No. 2 -.__ 3 30
Little Dot, No. 1 ____ 2 50
Little Quaker, No. 1._ 2 00
Little Quaker, No. 2__ 2 90
Choice Whole, No. 75
Choice Whole, No. 2
Choice Whole, No. 1

  

Cat, No. 19 2 10 50
ut, No. 2 _. 2 10
Cat, No. 4 -- 1 60
Pride of Mich. No. 2__ 1 75
Marcellus, No. 2 ____ 1 50
Marcellus, No. 10 ____ 8 25
Wax Beans
Litlet Dot, No. 2 ____ 2 75

Little Dot, No. 1 ____ 2 00
Little Quaker, No. 2__ 2 65
Little Quaker, No. 11 90
Choice Whole, No. 10_12 50
Choice Whole, No. 2__ 2 50
Choice Whol, No. 1__ 1 75

Pride of Mich., No. 5. 5 20
Pride of Mich., No. 2_ 1 70
Pride of Mich., No. 1 1 35
Marcellus, No. 5 ____ 4 30
Marcellus, No. 2 _... 1 40
Marcellus, No. 1 -... 1 16
Fancy Crosby, No. 2... 1 80
Fancy Crosby, No. 1_. 1 45
Peas
Little Dot, No. 2 -___ 2 60
Little Dot, No. 1 -___ 1 80
Little Quaker, No. 10°12 00
Little Quaker, No. 2_. 2 40
Little Quaker, No. 1__ 1 65

Sifted E. June, No. 10_10 00
Sifted E. June, No. 5_. 5 75
Sifted E. June, No. 2.. 1 90
Sifted E. June, No. 1. 1 40
Belle of Hart, No. 2_. 1 90
Pride of Mich., No. 10_ 9 10
Pride of Mich., No. 2._ 1 75
Gilman E. June, No. 2 1 40
Marcel., B. June, No. 2 1 40
Marcel., E. June, No. 5 4 60
Marcel., E. Ju., No. 10 7 50
Templar E. J., No. 2 1 32%
Templar E. Ju., No. 10 7 00

 

5 50
1 80
1 45
Marcellus, No. 10 __._ 4 50
Marcellus, No. 24% -_. 1 40
Marcellus No. 2 ___.. 1 15
Sauerkraut
0; 10 00
me Oy 1 60
NO. 3 1 25
Spinach
NO; 2 2 60
NO. oo 1 90
ee
Squash
Boston, No. 3 ~__.____ 1 80
Succotash
Golden Bantum, No. 2 2 75
Little Dot, No. 2 .... 2 65
Little Quaker —.__.___ 2 40
Pride of Michigan ____ 2 15
Tomatoes
No; 10 2 6 00
No. 24. 2
B00, Be 65

1
Pride of Mich., No. 2% 2 25
Pride of Mich., No. 2__ 1 60

oe"
Beech-Nut, small _... 1
Beech-Nut, large -_._ 2
Lily of Valley, 14 oz.__ 2
Lily of Valley, % pint 1 65
Sniders, 8 oz. 1
Sniders, 16 oz. 2
Quaker, 10 oz. 1
Quaker, 14 oz. -...._ 1
Quaker, Gallon Glass 12 00
Quaker, Gallon Tin __ 7 26

CHIL! SAUCE

Lilly Valley, 8 oz. -- 2 25
Lilly Valley, 14 oz. _. 3 25

OYSTER COCKTAIL
3

Sniders, 16 oz. -..___ 15
Sniders, 8 oz, —.____ 2 20
CHEESE
Poauetor’ 62
Wisconsin Daisy —_____ 21
Wisconsin Flat ~_._____ 21
New York June —....__ 32
ne page 40
PORN 22
Michigan Flats __.____ 21
Michigan Daisies ______ 21
Wisconsin Longhorn  __ 21
Imported Leyden —.____ 28
1 lb. Limburger ________ 26
Imported Swiss _______ 56

Kraft Pimento Loaf __ 29
Kraft American Loaf __ 27
Kraft Brick Loaf ______ 27

Kraft Old Eng. Loaf__

Kraft. Pimento, % Ib. 1 90
Kraft, American, % Ib. -
Kraft, Brick, % Ib. 1 90
Kraft Limburger, % Ib. 1 90
Kraft Swiss, % Ib 00

 

Droste’s Dutch, 1 or : -
Droste’s Dutch, ¥% 1 50
Droste’s Dutch, % ib, 2 35
Droste’s Dutch, 5 lb. 60
Checolate Apples -... 4 50
Pastelles, No. 1 __.. 12 60

Pastelles, % ib. --...- 6 60
Pains De Cafe -.__ 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles __.__. 2 15
1 lb. Rose Tin Bon

One oe 18 00
7 — ‘Rose Tin Bon es

que eS 13 20
12" oz. Rosaces -.-...- 10 80
% Ib. Rosaces -_..-... 7 80
% lb. Pastelles -__..- 3 40
Langnes De Chats . 4 80

CHOCOLATE
Baker, Caracas, %s —-_.. 37

Baker, Caracas, 4s -... 35

sLOTHES LINE

Femp, 50 ft. -.. 2 00@2 25
Twisted Cotton,
Mt 3 mes 00
Braided, 50 ft. ___..___ 2 25
Sash Cord _.____ 2 50@2 15

COFFEE ROASTED
Blodgett-Beckley Co.

Old Master -________. — 40
Lee & Cady
1 Ib. Package
daberty 17
Quaker Vacuum —_____ 33
Nearow 2 29%
Morton House ________ 37
BONG pci er ee 27
Tamneriay 2 39
Masesie 22 2 3216

Boston Breakf’t Blend 27

McLaughlin’s Kept-Fresh

 

Coffee Extracts
M. Y., per 100 -.....
Frank's 50 pkgs. -. 4 25
Hummel’s 50 1 Ib. 10%

CONDENSED er
Leader, 4 doz.
Eagle, 4 doz.

MILK COMPOUND
Hebe, Tall, 4 doz. _.. 4 50
Hebe. Baby, 8 doz. __ 4 40
Carolene. Tall, 4 doz. 3 80
Carolene, Raby -_.-.. 3 50

EVAPORATED MILK

 

Page, Tal 410
Page, Baby ........._ 4 00
Quaker, Tall, 4 doz.__ 3 75

Quaker, Baby, 2 doz. 3 65
Quaker, Gallon, % doz. 3 70
Carnation, Tall, 4 doz. 4 20
Carnation, Baby, 8 dz. 4 10
Oatman’s Dundee, Tall 4 20

Mixed Candy

Kindergarten ___.-___ | lj
SCOR EON ee i3
French Creams ________ 15
Paris Creams __________ 16
Grocers 200 ee 11
Fancy Mixture ________ 17
Fancy aheoaae

5 lb. boxes

Bittersweets, Ass’ted 1 75

Milk Chocolate A A 1 75
Nibble Sticks _______ 1 75
Chocolate Nut Rolls — 1 83

Magnolia Choc __.___ 1 25
Bon Ton Choc. ______ 1 50
Gum Drops Pails
RIG 16
Champion Gums  ______ 16
Challenge Gums ______ 14
dcly Strings 27 18
Lozenges Pails

A. A. Pep. Lozenges __ 15
A. A. Pink Lozenges _. 15
A. A. Choe. Lozenges... 15
Motto Hearts ___.______ 19
Malted Milk Lozenges _. 21

Hard Goods Pais
Lemon Drops __________ 19
O. F. Horehound dps.__ 18
Anise Squares ________ 18
Peanut Squares _______ 17

Cough Drops eo
Putnam's 1 35
Smith. Bros .......: 1 45
igugen's 1 45

Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 85
4 oz. pkg., 48s, case 3 40

Specialties
nconpie Fudge -._.__ 18
Italian Bon Bons —__.___ 17
Banquet Cream Mints. 23
Silver King M.Mallows 1 15
Handy Packages, 12-10c x0

COUPON BOOKS

50 Economic grade 2 56
100 Economic grade 4 50
500 Heconomic grade 20 00
1000 Economic grade 37 50
* Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 lb. ‘boxes _....
DRIED FRUITS

Apples
N. Y. Fey., 50 Ib. box 13

N. Y. Fey., 14 oz. pkg. 16
Apricots
Evaporated, Choice ____ 16
Evaporated, Fancy -___ 20

Evaporated, Slabs ____.
Citron
10 fh. box 2 36
Currants
Packages, 14 oz. --____ 17
Greek, Bulk, lb. -_____ 16%
Dates
Dromedary, 36s ______ 6 75
Peaches
Evap. Choice ---._.___ 11
Pency oo 13
Peel
Lemon, American ______ 28
Orange, American _____ 28
Raisins
Seeded, bulk -_.._.... 08

Thompson’s s’dless Blk 07
Thompson’s seedless,

BD OB

08
Seeded, 15 oz, —.. 10

 

California Prunes
90@100, 25 Ib. boxes__@05%4

. 25 Ib. boxes__@06
70@80, ms Ib.

50@60, 25 tb.
40@50, 25 lb.
30@40, 25 Ib.
20@30, 25 lb. boxes__.@15

18@24, 25 Ib. boxes._@16%

 

 

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January 14, 1931

MICHIGAN TRADESMAN

 

Hominy

Pearl, 100 lb. sacks _

Macaroni
‘Mueller’s Brands
9 oz, package, per doz.
$ oz. package, per case

Bulk Goods
Elbow, 20 lb. __-_-- 6
Egg Noodle, 10 Ibs.

Pearl Barley

rits
. dee 3 75

Ss
East India

Tapioca
Pearl. 100 lb. sacks _. 09
Minute, 8 oz., 3 doz. 4 05
Dromedary Instant __ 3 50

Jiffy Punch
& Gos. Carton 2220. 2 25
Assorted flavors.

FLOUR
Vv. C. Milling Co. Brands
Idly White 2
Harvest Queen -_______
Yes Ma’am Graham,
50s

Lee & Cady Brands

American Eagle ..__.
Home Baker -__-. __-.

FRUIT CANS
Mason
F. O. B. Grand Rapids
Half pint 7 50
One Pint: 220k es 7
One quart 4 -.. 9
Half galion 1. 12

Ideal Glass Top
Half pint 9
One pint
One quart he de
Half gaiion =... 15

GELATINE
Jell-O, 3 doz. —..2.- 2
Minute, 3 doz. 4
Plymouth, White -__. 1
Quaker, 3 doz. 2

JELLY AND PRESERVES
Pure, 30 ib. pails -__. 3 30
Imitation, 30 lb. pails 1 85
Pure, 6 oz., Asst., doz. 90
Pure Pres., 16 0z., dz. 2 40

JELLY GLASSES
8 oz.. per d

OLEOMARGARINE
Van Westenbrugge Brands

MATCHES
Diamond, 144 box
Searchlight, 144 box_-_
Uhio Red Label, 144 bx 4
Ohio Blue Tip, 144 box
Ohio Blue Tip. 720-1c
*Reliable, 144 3
*Wederal, 144

Safety Matches :
Quaker, 5 gro. case___ 4 25

MULLER’S PRODUCTS
Macaroni, 9 oz. ------ 2 20
Spaghetti 9 oz. -_---- 2 20
Elbow Macaroni. 9 oz. 2 20
Egg Noodles, 6 oz. ---. 2 20
Egg Vermicelli, 6 oz. 2 20
Egg Alphabets. 6 oz.__ 2 20
Egg A-B-Cs 48 pkgs.__ 1 80

NUTS—Whole
Almonds, Tarragona. 19
Brail,: Large —_..__.-... 23
Fancy Ok 2
Se eats. Vir. Roasted 11
Peanuts, Jumbo, std. 13

Pecans, 3, star -_____ 25
Pecans, Jumbo ~_----- 40
Pecans, Mammoth -_ 50
Walnuts; Cal:,°.. 27@29
Eickorg 220 07

Salted Peanuts
fancy, No. 1

Shelled
Almonds Salted ________ 95

Peanuts, Spanish
125° 1b. bags oo 12
MADGrts 9 32
Pecans Salted
Walnut Burdo
Walnut, Manchurian __ 55

MINCE MEAT
None Such, 4 doz. ___ 6 47
Quaker, 3 doz. case -_ 3 50
Libby, Kegs, wet, lb. 22

OLIVES
4 oz. Jar, Plain,
10 oz. Jar, Plain,
14 oz. Jar, Plain,
Pint Jars, Plain,
Quart Jars, Plain, doz.
1 Gal. Glass Jugs, Pla.
5 Gal. Kegs, each ____
3% oz. Jar, Stuff., doz.
6 oz. Jar, Stuffed doz.
% oz. Jar, Stuff., doz.
1 Gal. Jugs, Stuff., dz.

doz.
doz.
doz

doz.

NwrD RNR OID De

WNWS-1-9 —
SANRSSSAARA

PARIS GREEN
ee ee 34
1 32
28 S00 OA oe ee 30

PEANUT BUTTER

Rae
Cree

lit

4 GUARANTEED PuRF “

Roatan

Bel Car-Mo Brand
24 1 1b. ding 4 35
8 oz., 2 doz. in case __ 2 65
LS Ih, pails
20 Ib, pails

PETROLEUM PRODUCTS
From Tank Wagon
Red Crown Gasoline —_ 19.7
Red Crown Ethyl -__. 22.7
Solite Gasoline 22.7

in fron Barrels
Perfection Kerosine __ 14.6
Gas Machine Gasoline 38.]
Vv. M. & P. Naphtha_. 18.8

ISO-VIS MOTOR OILS
In tron Barrels
Bight =i 77.1
Medium (a
7.1
7.1

Special heavy —_______
Extra heavy ----.-...
Polarine ‘‘k’
Tranmission Oil 5
Finol, 4 oz. cans, doz. 1 5
Finol, 8 oz. cans, doz. 2 30
Parowax, 100 Ib.  .__ 8.3
Parowax, 40, 1 Ib.
Parowax, 20, 1 tb.

AAAAAVIG SS
HAAN HTT
fet ek fd pd Pat et

wed

ene

et
Pra
Porat

E/revjemy

cn
Yves
Bice
ey Td
Pree Tia oeaial
CS x

ZA IS)

12 pt. cans 3 00
12 qt. cans 5 00

PICKLES
Medium Sour
5 gallon, 400 count -. 4 75

semdac,
jemdac,

Sweet Small
16 Gallon, 2250 ~.-___ 27 00
5 Gallon, 780 __--_-__ 9 75

Dill Pickies
Gal, 40 to Tin, doz._. 10 25
No. 2% Tins —--..-_. 2 25
32 oz. Glass Picked_. 2 80
32 oz. Glass Thrown 2 46

Dill Pickles Bulk
200 5

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Battle Axe, per doz. 2 65
Torpedo, per doz. _... 2 50

POTASH
Babbitt’s, 2 doz. __._ 2 75
FRESH MEATS

Beef

Top Steers & Heif. ____ 19
Good St’rs & H’f. 15%@17
Med. Steers & Heif. __ 13
Com. Steers & Heif. __ 11

POD fo oe
Googe 13
Medium: 232.0 11

mb
oo 16

Mutton

Good oo
Medium (20 a 11
Poor

Pork
Om med 220). 15
Butts 2c ee 14%
ehoulders 2.0 12
Sparerips 11
Neck bones 05
Trimmings 22 10

PROVISIONS

Barreled Pork
Clear Back __ 25 00@28 00
Short Cut Clear26 00@29 00

Dry Salt Meats
DS Bellies __ 18-20@18-17

Lard
Pure in tierces ________ 11
60 Ib. tubs ____advance %
. tubs ___advance Y%
. Pails ___advance %
. pails _..advance %
- pails ___.advance 1
ib. pails ___.advance 1
Compound tierces
Compound, tubs

Bologna, oa 16
iver aa
Mrenifort 2s sais
Pork
Veal ea
Tongue, Jellied ________
Headcheese
Smoked Meats
Hams, Cer. 14-16 Ib. @24
Hams, Cert., Skinned
16-18 Ib.
Ham, dried beet
Knuckles _________ 3

@38
California H ce
Picnic Bolled" om os
20 @25

Se

Boiled Hams _______ @39

Minced Hams ______ @18

Bacon 4/6 Cert. 24 @31
Beef

rump 28 00@36 00
new -_ 29 00@35 00

Boneless,
Rump,

Fancy Blue Rose
Fancy Head _____

RUSKS

Dutch Tea Rusk Co.

Brand.
rolls, per case
rolls, per case
rolls, per case ____
cartons, per case _
cartons, per case __
cartons, per case __

a &:65
07

SALERATUS
Arm and Hammer

SAL SODA

Granulated, 60 Ibs. cs. 1 35
Granulated, 18-23% Ib.
packages ___________ 1 00

COD FISH
Middleés =o 20
Tablets, % lb. Pure __ 19%

Cr 1 40

Wood boxes, Pure __ 30
Whole Cod -____...... 11%

HERRING
Holland Herring
Mixed, Kegs ~-..__-___ 95
Mixed, half bbls. ____ 11 35

Mixed, bbls ~-_--__u__

Milkers, Kegs _.__.___ 1 05
Milkers, half bbls. _. 12 50
Milkers, bbls. 22 25

Lake Herring
% Bbl., 100 lbs. ____ 6 50

Mackeral
Tubs, 60 Count, fy. fat 6
Pails, 10 Ib. Fancy fat 1 &

White Fish
Med FWanev 100
Milkers, bbls. 8
K K K K Norway __ 19
S ib: pallies 1
Cut Eunch oo. 15
Boned, 10 Ib. boxes __ 16

SHOE BLACKENING

2 in 1, Paste, doz. ___ 1
EB. Z. Combination, dz. 1
Dri-Foot, doz.

Bixbys, Dozz. 1
Shinola, doz.

STOVE POLISH
Blackne. per doz. __
Black Silk Liquid, dz.
Black Silk Paste, doz.
Enameline Paste. doz.
Enameline Liquid, dz.
E. Z. Liquid, per doz.
Radium, per doz.
Rising Sun, per doz.
654 Stove Enamel, dz. 2
Vulcanol, No. 5, doz.
Vulcanol, No. 10, doz.
Stovoil, per doz.

SALT
Colonial, 24, 2 Ib.
Solonial, 30-1% ______
Colonial, Iodized, 24-2
Med. No. 1 Bbis. ___. 2
Med. No. 1, 100 Ib. bk.
Farmer Spec., 70 Ib.
Packers Meat, 50 Ib.
Crushed Rock for ice
cream, 100 lb., each 8:
Butter Salt, 280 lb. bbl.4
Block, 50 Ib. 4
Baker Salt, 280 lb. bbl. 4
14, 10 Ib.. per bale ____ 1
50. 3 lb., per bale ____ 2
28 Ib. bags, Table ____
Old Hickory, Smoked,
6-10 Ib. 4

Free Run’g, 32 26 oz. 2 40
Five case lots 2 30
Todized, 32, 26 oz.

Five case lots ______ 2 30

BORAX
Twenty Mule Team

24, 1 Ib. packages __ 3 35
48, 10 oz. packages _. 4 40
96, %4 oz. packages __ 4 00

CLEANSERS

80 can cases, $4.80 per case

WASHING POWDERS
Bon Ami Pd., 18s, box 1 90
Bon Ami Cake, 18s __1 62%
Brillo 85
Climaline, 4 doz.
Grandma, 100, 5c -.-. 3 50
Grandma, 24 Large -- 3 50
Sold Dust, 1008 -....- 4 00

Gold Dust, 12 Large 3 20
Golden Rod, 24 -_.-__ 4 26
La France Laun., 4 dz. 3
Old Dutch Clean, 4 dz.
Octagon, 96s 3 98
Rinso, 40s
Rinso, 24s
Rub No More, 100, 10

oz.
Rub No More, 20 Leg.
Spotless Cleanser, 48,

Oz.
Sani Flush, 1 doz.
Sapolio, 3 doz.
Soapine, 100, 12 oz. _
Snowboy, 100, 10 oz.
Snowboy, 12 Large __
Speedee, 3 doz. ______
Sunbrite, 50s
Wyandote, 48 -_______
Wyandot Deterg’s, 24s

SOAP

Am. Family, 100 box
Crystal White, 100 __
Big Jack, 60s ________ 4
Fels Nantha, 100 box }
Flake White, 10 box
Grdma White Na. 10s
Jan Rose, 100 box ____
Wairy, 100 box 22 > 4
Palm Olive, 144 box
Lava, 100 box ________ 4
Octagon, 120 =
Pummo, 100 box ____
Sweetheart, 100 box __
Grandpa Tar, 50 sm.
Grandpa Tar, 50 Ire.
Trilby Soap, 100. 10c f
Williams Barber Bar, 9s
Williams Mug, per doz.

SPICES

Whole Spices
Allspice, Jamaica @40
Cloves, Zanzibar ____ @50
Cassia, Canton _.._| #7
Cassia, 5c pkg., doz. @40
Ginger, Africay __ @138
Ginger, Cochir _.. Gag
Mace. Penang _____ 1 29
Mixed. Nos t > 32) @32
Mixed, 5¢ nkes., doz. @45
Nutmegs, 70@9N __ @59
Nutmegs. @ra
Pepner,

Pure Ground in Bu
Allspice, Jamaica
Cloves, Zanzibar @53
Cassia. Cantan ____ Goo
Gineer, Corkin ______ @33
WMrstard 2 @32
Mace Penang ______ 1 29
Pepner, Black ______ @30
Nutmeées 9 @43
Pepver, White @57
Pepner, Cavenne ___ @40
Panrika. Snanish ____ @45

@40

Seasoning
Chili Powder. 15¢
Celery Salt. 3 oz.
stage, 2 O20) 2
Onion Salt 35
Gante 1 35
Ponelty, 3% oz. 3 25
Kitchen Bouquet ____ 4 50
Taurel Leaves ______ 20
Marjoram. 1 oz. 9°
Savory, } og 2. 90
Thyme, 1 oz. 90
Tameric, 236 o7 = 99

STARCH
Corn
Kingsford, 40 Ibs. __ 11%
Powdered. bags ____ 4 50
Argo, 48, 1 Ib. pkgs. 3 60
Cream, 48-1 = 4 80
Quaker, 40-1 07%

Argo, 48, 1 Ib. pkgs. 3 60
Argo, 12. 3 Ib. pkgs, 2 62
Argo, 8 5 lb pkgs. __ 2 97
Silver Gloss, i8, Is __ 114%
Elastic, 64 pkgs. 5 35
Tiger, 48-1 3 30

Tiger. 60 the 06

SYRUP
Corn
Blue Karo, No. i% - 269
Blue Karo, No. 5, 1 dz. 37
Blue Karo, No. 10 __ 3 58
Red Karo, No. 1% __ 2 90
Red Karo, No. 5, 1 dz. 4 04
Red Karo, No. 10 __ 3 84

Imit. Maple Flavor
Orange, No. 1%, 2 dz.

3 2
Orange, No. 5, 1 doz.

5
4 99
Maple and Cane

Kanuck, per gal. 1 50
Kanuck, 5 gal. can __ 6 60

Michigan, per gal. __
Welchs, per gal.

2 75

COOKING OIL

Mazola
Pints, 2 dom 22:
Quarts, 1 doz
Half Gallons,
Gallons, % d

TABLE SAUCES

Lea & Perrin, large__
Lea & Perrin, small__

Royal Mint _..
Tobaseo, 2 0Z. ~-_--. 4
Sho You, 9 oz., doz.__
A-1, large

TEA
Blodgett-Beckley Co.
Royal Garden, % Ib. 765
Royal Garden, % Ib. _. 77

Japan
Medium 2.9 ~- 36@36
Chotce 2a 37@52
Haney 2205 3 52@61
No. 1 Nibbs 54

1 Ib. pkg. Sifting 14
Gunpowder

Citigice 40
Maney 47

Ceylon
Pekoe, medium ________ 57

English Breakfast
Congou, medium
Congou, Choice peek

Congou, Fancy ____ 42@43

Cotton, 3 42
Wool, § pl 18

VINEGAR
40 Gran 2
Wine, 80 grain__
Wine. 40 grain__

Cider,

WICKING
Der ross <2.
» Der gross .. 1 25
«4s Der rosy —. == 165
No. 3. per gross _____ 2
Peerless Rolls, per doz.
Rochester, No. 2, doz.
Rochester, No. 3, doz. 2
Rayo, per doz.

WOODENWARE
Baskets
Bushels, narrow band,
wire handles _____
Bushels, narrow band,
wood handles ____|
Market, drop handle__
Market, single handle_
Market, extra
Splint, large
Splint,
Splint,

Churns
Barrel, 5 gal.. each __
Barrel, 10 gal., each__
3 to 6 gal., Per gal =:

Pails

10 qt. Galvanized
at. Galvanized es
14 qt. Galvanizea oo
12 at: Flaring Gal. Jr.
10 qt. Tin Dairy

Traps
Mouse, Wood, 4 holes_
Mouse, wood, 6 holes_
Mouse, tin, 5 holes
Rat, wood _______
Rat, spring ______
Mouse, Spring, 2)

Tubs
Large Galvanized ae as
edium Galvanized oe
Small Galvanized ee

Washboards
Banner, Globe ________
Brass, single ______
Glass. single ______"~
Double Peerless ______
Single Peerless ______
Northern Queen F
Universal

Wood Bowls
13 in. Butter ___
15 in. Butter a Ag
17 in. Butter 2 18
19 in. Butter ___ 25

WRAPPING PAPER
Fibre, Manila, white 053;
No. 1 Fibre oz
Butchers D F __ au
Kraft
Kraft Stripe

: YEAST CAKE

Magic, 3 doz, ______ 2 70
Sunlight, 3 doz.
Sunlight, 1% doz. 5
Yeast Foam, 3 doz. 70
Yeast Foam, 1% doz. 1 35

YEAST—COMPRESSED
Fleischmann, per doz. 30

 

 

 

30

 

 

MICHIGAN TRADESMAN

 

January 14, 1931

 

Proceedings of the Grand Rapids
Bankruptcy Court.
(Continued from page 23)

A. B. Chair Co., Charlotte ~_._____ 38.25
H., Leonard & Sons, Grand Rapids 16.97
Luce Furn. Co., Grand Rapids ____ 70.00
H. Schoonbeck Co., Grand Rapids 90.00
Ed. Roos Co., Forest Park, Ill. -. 20.00
V. C. Desk Co., Grand Rapids _.__ 50.00

Brickwede Bros. Co., Marietta, O. 157.05

Kuchins Furn. Mfg. Co., St. Louis 18.00
Morley Brothers, Saginaw -_._._._. 25.56
Cuyahoga Picture & Lamp Co.,
Cleveland, Ohie 2... 52.43
Michigan Hardware Co., Grand R. 15.67
Mich. State Industries, Ionia -___ 31.78

Wehrle Co., Newark, Ohio _______ -87
Furn. City Uphol. Co., Grand Rap. ag

J.J: Weber, Erie, Pa. 366.
G. R. Bedding Co., Grand Rapids 300.45
Acme Industries, Inc., Chicago __ 9.00

Chicago Dependo Totty Co., Chicago 15.00
Herman Manns, Grand Rapids __ 135.00
Consumers Power Co., Grand Rap. 10.16
Merchants Service Bureau, G. R. 85.55
Hilding & Hilding, Grand Rapids 25.00
Michigan Bell Tel. Co., Grand R. 17.50
Burroughs Adding Ma. Co., G. R. 2.83
Columbian Storage & Trans., G. R. 10.56

Pope & Heyboer, Grand Rapids _. 41.50
Herpolsheimers Co., Grand Rapids 46.00
Otters, Inc., Grand Rapids —_-_____ 50.00
Wurzburg’s, Grand Rapids ~_______ 50.00
Chas. Trankla Co.. Grand Rapids__ 50.00
Sutter Auto Co., Grand Rapids ~_ 17.75
Old Kent Bank, Grand Rapids ___ 775.00

Wolverine Uphol. Co., Grand Rap. 180.00
Mildred Benson, Grand Rapids ___ 725.84
Mrs. Helen Cooper, Grand Rapids 650.48
Mrs. Agns Rudell, Grand Rapids —_ 239.99
C. Milburn Benson, Grand Rapids 1,126.47
National Retail Furn. Ass’n., In-

Tue 350.00

Jan. 7. We have to-day received the
schedules, reference and adjudication in
the matter of Paul E. LeMieux, Bank-
rupt No. 4352. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Muskgon Heights, and his occupation
is that of a laborer. The schedule shows
assets of $2,700 of which $200 is claimed
as exempt, with liabilities of $2,857.38.
The first meeting will be called and note
of same made herein.

Jan. 5. On this day was held the first
meeting of creditors in the matter of
John E. Gogo, Bankrupt No. 4334. The
bankrupt was present in person and rep-
resented by attorneys McAllister & Mc-
Allister. Creditors were represented by
attorneys Linsey, Shivel & Phelps; Cor-
win, Norcross & Cook and Hilding &
Hilding, and by Grand Rapids Credit
Men’s Association and Central Adjust-
ment Association. Claims were proved
and allowed. The bankrupt was sworn
and examined with a reporter present.
The meeting. examination and election of
trustee then adjourned to Jan. 8.

Jan. 8. We have to-day received the

schedules, reference and adjudication in
the matter of Alfred L. Hindenach, in-
dividually and as Paw Paw Drug Co.,
Bankrupt No. 4354. The bankrupt is a
resident of Paw Paw, and his occupation
is that of a druggis. The schedule shows
assets of $5,493 of which $2,561 is claimed
as exempt, with liabilities of $18,139. The
first meeting will be called and note of
same made herein. The list of creditors
of said bankrupt is as follows:
Paw Paw Township Treasurer __$148.60
William Kopp, Paw Paw _________ 80.00
Russel Hinednach, Paw Paw ____ 50.00
Russ Mfg. Co., Cleveland ______ _ 1,167.00
Associates Investment Co., So. B. 145.00
Equitable Life Ins. Co., Des Moines,

Lg SEES EES ENG ret eee 1,217.09
Northwestern Mutual life Insurance

0... MWaAtMee 22 - 969.00
A. W. Walsh Co., Kalamazoo ___. 48.32
Upjohn Co., Kalamazoo __________ 26.85

William R. Warner & Co., St. Louis 119.60
Lockway Stouck Paper Co., Ben-

fon: arbor 3 15.92
Fuller Morrison & Co., Chicago __
Farrand, Williams & Clark, Detroit 652.66
Armond Co.. Des Moines ________
American Nut Co., Indianapolis __
McCourt Label Co., Bradford, Pa. 21.10
Eastman Kodak Co., Rochester __ 72.00
Gallup Map Co., Kansas City ____ 9.61
Schroder & Ramayne, St. Louis __
E. H. Wright Co., Kansas City __ 19.50
All Toast Co., Chicago _________ 100.00
Arctic Ice Cream Co., Kalamazoo 207.37

Warner Tbhoacco Co.. Benton Har. 92.00
R. L. Watkins Co., Cleveland ____ 25.92
Shaefer Pen Co., Fort Madison __ 202.00

Vadsco Sales Corp., New York ___ 130.00
Lady Wayne Candy Co., Indianapolis 54.97

Vivandon Co., New York City __ 42.45
auayer Co. Chirago 13.20
Taylor Candy Co., Battle Creek __ 32.00
Hisele Co., Nashville. Tenn. ____ 37.36

Brewer Co., Worecstor, Mass. _____ 13.22

Boyer Co., Chicago ____. 20.00
Frankway Stearns Co., Detroit __ 16.70
Palmolive Co., Chicago __________ = 21.09
Seamless Rubber Co., New Haven,
Conn. 17.50

Hollinger Cutlery Co., Fremont. 0. 8.56
Hazeltine & Perkins. Grand Rap. 1,700.00
40.66

Bundy Brothers. Chicago _.____
Star Paper Co.. Kalamazoo ______ 61.05
Parke Davis & Co., Detroit ____ 159.00
Ohio Trust Co.. Toledo ________ 34.27
Reliable Drug Co., Chicago ______ 27.00
Courier Northerner Pub. Co.,

Pa Paw 26.00
Harry Mather. Paw Paw --.____.. - 56.00

R. W. Thomas, Paw Paw _________ 42.00
J. 2. Riedl, Paw Paw 68.00
Myers Studio, Paw Paw —_________ 52.00
Willeee of Paw Paw 480.00

First National Bank, Paw Paw-__ 3,664.76

Emma Brooks, Marshall ________ 1,030.00
Zella Hindenach, Paw Paw ______ 3,980.00
-L. B. Gorton & Co., Benton Har. 70.00
Dr. Ralph Fast, Kalamazoo _____ 15.00
Past Co. Chitaco 10.00

Harold D. Spicer, Paw Paw _____ 328.00

Jan. 5. On this day was held the first
meeting of creditors in the matter of
De Boer & Sons Lumber Co., alleged
Bankrupt No. 4036. The alleged bank-
rupt was present by its manager and
president and represented by attorney
Charles H. Farrell. Creditors were pres-
ent in person and represented by attor-
neys Fred G. Stanley and John H. Bloem.
Claims were proved and allowed. The
manager and president of the corporation
were each sworn and examined before a
reporter. The matter then adjourned to
Jan. 19, for vote on the composition offer.

Jan. 8. On this day was held the first
meeting, as adjourned, in the matter of
John E. Gogo, Bankrupt No. 4334. The
bankrupt was present in person and rep-
resented by attorneys McAllisters & Mc-
Allister.. Creditors were represented by
attorneys Linsey, Shivel & Phelps: Cor-
win. Norcross & Cook and Hilding &
Hilding, and by Grand Rapids Credit
Men’s Association. Claims “were proved
and allowed. The bankrupt, previously
Sworn, was further examined with a re-
porter present. Seth R. Bidwell, of
Grand Rapids, was appointed trustee. on
failure of the crediors to agree on a
trustee, and his bond placed at $1,000.
The first meeting then adjourned without
date.

On this day also was held the adjourn-
ed meeting and examination in the matter
of Albert J. Schultz, as Newmeister &
Schultz, Bankrupt No. 4228. The bank-
rupt was present in person and repre-
sented by attorneys MacDonald & Mac-
Donald. The trustee was present in per-
son and by National Association of Credit
Men. Claims were not taken up. The
bankrupt, previously sworn, was exam-
ined before a reporter. The first meeting
and examination then adjourned to
Jan. 16.

Jan. 9. On this day was held the ad-
journed first meeting in the matters of
Ralph A. Kefgen, Bankrup No. 4310 and
Mrs. Ralph (Veda) Kefgen, Bankrupt No.
4311. The bankrupts were each present
in person and represented by attorney
Menso R. Bolt. Creditors were present
in person in each. case. and represented
by attorney Louis H. Grettenberger. The
bankrupts were each sworn and exam-
ined without a reporter. The meetings
then adjourned each to Jan. 16.

Jan. 10. We have to-day received the
schedules, reference and adjudication in
the matter of Lauren Borgeron, Bankrupt
No. 4355. The bankrupt is a resident of
Grand Rapids, and his occupation is that
of a radio engineer. The schedule shows
assets of none with liabilities of $1,417.
The court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called.

In the matter of Glenn F. Bucher,
Bankrupt No. 4335. The funds have been
received and the first meeting of cred-
itors has been called for Jan. 27.

In the matter of Monroe Genau, Bank-
runt, No. 4265. The funds have been re-
ceived and the first meeting of creditors
has been called for Jan. 27.

In the matter of Clyde Tracy, Bank-
rupt No. 4350. The funds have been
received and the first meeting of cred-
itors has been called for Jan. 27.

In the matter of Frank Falsetta, doing
business as Lake Odessa Fruit Co.. Bank-
rupt No. 4332. The first meeting of
creditors has been called for Jan. 27.

In the matter of Paul E. LeMieux,
Bankrupt No. 4352. The funds have been
received and the first meeting of cred-
itors has been called for Jan. 27.

In the matter of Gust Caris, Bankrupt
No. 4347. The funds have been received
and the first meeting of creditors has
been called for Jan. 27.

In the matter of John B. Stemm, Bank-
rupt No. 4308. The funds have been re-
ceived and the first meeting of creditors
has been called for Jan. 26.

In the matter of Alfred L. Hindenbach,
individually and as Paw Paw Drug Co.,
Bankrupt No. 4354. The first meeting
of creditors has been called for Jan. 26.

In the matter of A. Chester Benson.
doing business as A. C. Benson, Bankrupt
No. 4353. The first meeting of creditors
has been called for Jan. 26.

In the matter of Fred W. Van Halst,
Bankrupt No. 4070. The final meeting of
creditors in this matter has been called
for Jan. 29. The trustee’s final report
will be approved at such meeting. There
will be no dividends for creditors.

In the matter of John H. Forlor, Bank-
runt No. 4068. The final meeting of
creditors in this matter has been called
for Jan. 29. The trustee’s final report
will be approved at such meeting. There
will be a first and final dividend for
creditors.

In the matter of Galewood Supply
Store. Bankrupt No. 4094. The final
meeting of creditors in this matter has
been called for Jan. 29. The trustee’s
final report will be approved at such
meeting. There will be a first and final
dividend for creditors,

In the matter of Gabriel Snubber Sales
& Service Co., Bankrupt No. 4097. The
final meeting in this matter has been
called for Jan. 29. The trustee’s final
report will be approved at such meeting.
There will be no dividends for creditors.

In the matter of Herman Levitt and
Hannah K. Levitt, doing business as the
Bon Ton, Bankrupt No. 4107. The final
meeting of creditors.in this matter has
been called for Jan. 29. There will be
a first and final dividend for creditors.

Jan. 12. On this day was held the first
meeting of creditors in the matter of
Peter Bergman, Bankrupt No. 4333. The
bankrupt was present in person and rep-
resented by attorney M. Den Herder.
Creditors were present in person. Claims
were proved and allowed. The bankrupt
was sworn and examined without a re_
porter. No trustee was appointed. The
first meeting then adiourned without
date. and the case has been closed and
rteurned to the distritct court, as a case
without assets.

——__> > >___
Recent Mercantile Changes in Ohio.

The Reserve Men’s Shop, Inc., filed
a voluntary petition in bankruptcy in
the U. S. District Court here, listing
liabilities of $6,353 and assets of $1,-
305.

Cincinnati—Solomon Biderman, re-
tail furnishing goods, 331 West Sixth
street, has filed a voluntary petition in
bankruptcy in the U. S. District Court
here, listing liabilities of $58,861 and
assets of $57,990.

Beallsville—Petition has been filed
in U. S. District Court at Columbus in
involuntary bankruptcy, against Elmer
E. Miller, general dealer, by Monroe
Bank, Woodsfield, Ohio, $11,100; First
National Bank of Beallsville, $3,600;
Charles F. Mulligan, Beallsville, $467,
and Jonathan Carpenter, Beallsville,
$1,000. The petition alleged that the
debtor committed an act of bankrupt-
cy by assigning his assets to Kenneth
G. Cooper. The petition recites that
the debtor also used the name of H.
Miller & Co.

Girard—Sidney Pollatsek, trading as
Sid’s Store, men’s furnishings and
work clothes, 27 East Park avenue and
42 Liberty street, list assets of $4,059
and liabilities of $15,887. There are
eighty-four creditors with unsecured
claims.

Cincinnati—Solomon Biderman, re-
tail furnishings goods, 331 West Sixth
street, list assets of $57,990, of which
$54,500 is real estate, $1,000 stock in
trade, and $1,140 bills, promissory
notes and securities. Liabilities are
$58,861, of which $54,642 are secured.

Columbus — Walker’s, Inc., which
operates a clothing store at 20 North
High street, has departed from its
former policy of restricting its lines to
clothing and has opened a men’s shoe
department under the management of
E. J. Oates. The concern will handle
the Nettleton line of shoes.

Toledo — Involuntary bankruptcy
proceedings have been filed in the U.S.
District Court here against the Modern
Furniture Co. by Attorneys Hall &
Devlin, representing National Patent
Reed Sales Co., $15; Schauss Furn.
Co., $7,856; Textile Mills Products
Co., $490.

Cleveland—An involuntary petition
in bankruptcy has been filed here in
the U. S. District Court against Har-
ris Seigel, trading as H. Seigel Depart-
ment Store, by attorneys Wells &
Marks, representing Kaynee Co., $440;
Wavenright Co., $378; Chas. Marks,
$477.

Columbus—Sam Krakoff, clothing

and dry goods, 2385 West Broad
street, who filed a petition in volun-
tary bankruptcy in U. S. District Court
at Columbus, Jan. 2, lists largest cred-
itors as Carson, Pirie, Scott & Co.,
Chicago, $638; McClure, Truchler and
Parrish, Columbus, $700, and the Hun-
tington National Bank, Columbus,
$2,300. Of the liabilities of $19,201,
about $10,000 consists of mortgages on
real estate, leaving $9,201 merchandise
liabilities. The case has been referred
to Frederick N. Sinks, refere in bank-
ruptcy, and appraisers will be named.
Krakoff estimates the stock at $4,000,
which is all of the assets, excepting
fixtures,

Lorain—Goldie A. Gahagan, wom-
en’s wear, ha& filed bankruptcy sched-
ules in the U. S. District Court at
Cleveland, listing assets of $6,450 and
liabilities of $11,928. There are thirty-
four creditors, the only claim of $500
or more being Amy C. Eckert, Lorain,
$2,421.

Portsmouth—William H. McMur-
ray, salesman for the Joseph G. Reed
Co., wholesale dry goods concern here,
died suddenly at the home of his sis-
ter, Mrs. Louella Wendelken. The
immediate cause was heart trouble. He
had not been in good health for some
time. He was born in 1868 in Marietta,
Ohio, and came to Porthmouth when
17 years of age and became identified
with the Reed Co.. Mr. McMurray
became vice-president and a director.
He is survived by a niece and nephew
in addition to his sister.

Girard — The plant of the Ohio
Leather Co. at this place has been re-
opened following a period of idleness.
The re-opening of the plant is attrib-
uted to the new tariff schedule, accord-
ing to company officials. It is said that
the leather industry has suffered a
great deal from foreign competition
during the past few years.

‘Columbus—Trapped by fire on the
second floor of her home, 419 South
Columbia avenue, Mrs. ‘Sarah Gilbert,
aged 67, mother of Harry.Gilbert, well-

known shoe dealer, died when she
leaped to the ground shortly after
midnight, Jan. 1. Mrs. Gilbert was

alone at the time, as her daughter was
attending a New Year’s Party. The
fire was of little consequence and was
caused ‘by defective wiring. She leaves
five daughters and two sons.

Hamilton—Henry T. Leifheit, aged
54 years, engaged in the retail shoe
trade here for thirty-two years and
owner of the Walk-Over Shoe ‘Store
here for twenty years, died after a long
illness. He was widely known to the
trade.

Cleveland—P. Surad, a Cleveland
shoe merchant for the last twenty
years, opened his fourth store in this
city on Jan. 6 at 1437 Hayden avenue.
Two of his stores are managed by his
two sons, and a third store by his son-
in-law. The new. store, just opened,
is under his own personal direction.

Columbus—A fire of undetermined
origin caused a loss of about $6,500 at
the factory of the Thoman Shoe Co.,
30 West Spring street. The company
has been manufacturing children’s foot-
wear and is a reorganization of the
former Columbus Shoe Co. The prin-
cipal loss is on the stock of shoes.

 

 

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January 14, 1931

Nation Survey Finds Chains To Be
Indian Givers.

(Continued from page 21) .
reduces prices by two methods—by
reducing handling and selling costs,
and by using its large buying power as
a whip to beat prices below the cost of
production at fair wage and profit
levels. In so far as it uses only the
first method it performs a valuable
service. In so far as it uses the second,
it either performs no service at all or
performs a disservice to the consumer.
If the reduction in retail prices is ex-
actly proportional to the reduction in
wages and in prices to the producer,
the chain is merely taking something
away from the consumer with one
hand and giving it back with the other.
If the reduction in wages is greater
than the reduction in prices, the chain
is using the price appeal as a lure to
fleece the public.

Another consideration that dove-
tails in with this one is that of the
wages paid by the chains to their own
employes. The average weekly wage
of grocery clerks in the chain stores
was found by Ernst and Hartl to be
$17, or nearly 40 per cent. below that
of clerks in the independent markets.
This is qualified by the circumstance
that managers get from $35 to $45,
and that the chance of rapid advance-
ment to a magnagership is very good.
Nevertheless, the fact remains that a
large proportion of chain employes
are getting an average of $17. It
would appear that the chains are not
contributing materially to increasing
buying power in their own ranks, and
that some of the savings to consumers
are coming out of the salaries of their
own minor employes.

Still another consideration is that
of the amounts given by chains to
local charities. Though an increasing
number of chains are taking member-
ships in local chambers of commerce,
the amounts given to these organiza-
tions were found to range from $25
to $100 a year. One independent was
tapped for $2,000, and one chain man-
ager who kept track of the number of
charity solicitations found that he had
an opportunity during a single year to
contribute to about 200 causes. Some
chains, it was found, are now allotting
a definite proportion of their income
to local charities—usually between 4
and 34 per cent. There is a tendency,
however, for managers to hold back
this allotment to bolster up their vol-
ume or to give it at Christmas in the
form of food to increase their volume.
The conclusion seems to be that in
spite of some overtures in that direc-
tion the chains are not yet contribut-
ing to local charities to the extent that
the independents are.

Finally, there is the charge that
chain managers do not become real
citizens of the community. This the
present investigators find to be well
founded, and apparently they consider
it to be very important. The chains,
they find, discourage participation by
their managers in local activities, and
even if they do not, the chain man-
agers are too transient to become com-
pletely identified with the communities
they happen to be working in.

The chains, then, according to Ernst
and Hartl, do hold down wages, en-
courage dishonesty and contribute lit-

MICHIGAN TRADESMAN

tle to the community. They also take
money out of the community, though
this is regarded as of minor import-
ance.

‘Nevertheless, the chains have ac-
complished something of real value in
reducing ‘waste and eliminating dupli-
cation of function. Direct buying,
cash buying and quantity buying,
however, may be done by independents
who have the necessary financial
strength and organization as well as
by chains. The independents who are
most successful in meeting chain com-
petition, they point out, are those who
are organized into voluntary chains,
which are almost as close-knit and
financially powerful as the principal
regular chains.

——__>-¢ +

We Always Learn Best By Teaching.
(Continued from page 20)

rut-treading. Mental anchylosis is a
terrible disease and a certain sign that
the decadence of age is upon us.
Whether in a man or a nation, the
loss of ability to bestir ourselves for
advancement and improvement fore-
casts the time when we shall not be
at all. Therefore, here again is ferti‘e
field for observation, investigation, re-
flection and expected improvement in
ourselves through the summer trip.

‘Housekeeping in Rome brings closer
acquaintance with actualities. I am
sorry to say that I wrote like a tender-
foot when I reported such high cost on
oranges in Naples. I should have
known that this was the end of the
season. For you see Italy is not
favored as is California. They have
only one variety of oranges and those
ripen at a certain time. We have the
two crops, navels and Valencias, which
precisely offset each other, so we have
ripe oranges 365 days each year.

Lately new oranges are in. They
are not ‘branded nor wrapped, but they
are as thoroughly washed as ours—
probably hand work by some of these
extremely sturdy, thoroughly hand-
some, superbly vigorous specimens of
male and female physical beauty we
see in the country districts—and I get
ten of about 176 size for 19c. I get
them without other wrapping than a
bit of newspaper. Hence we promptly
acquire the Roman habit of carrying
a Roman shopping bag everywhere,
but I’ll say they are worth the money.

Paul Findlay.
————————
Late Business News.

Intelligent buying will be the key to
success of most organizations this
year in the opinion of George A.
Renard, secretary-treasurer of the Na-
tional Association of Purchasing
Agents.

General Tire & ‘Rubber ‘has declared
an extra dividend of 4 per cent. on its
common stock and at the same time
has set aside an equal sum “primarily
to finance out-of-season sales in order
to make employment more uniform all
year round.” ‘From this fund also
money will be lent to men temporarily
laid off. This is a pioneer step of great
significance.

Measures for abating the spread of
false rumors injurious to business

houses occupied the attention of a
meeting last week of the policy and
procedure committee of a group of
trade association executives pledged to
combat this evil,

A tough job, but

there is need of serious effort to ac-
complish it.

Wheatsworth, which rose to afflu-
ence as purveyor of whole-wheat bis-
cuits, has been absorbed by National
Biscuit and will hereafter be operated
in connection with the latter.

Financial advertising appropriations
will be considerably larger in 1931 than
they were in 1930, according to Pres-
ton E. Reed, executive secretary of the
Financial Advertisers Association. He
bases his prediction on returns to a
questionnaire sent to 850 members. Of
those replying 38 per cent. said that
their budgets would be increased and
only 12 per cent. reported decreases
in prospect. The other half will do
about as much as they did last year.

Frigidaire has taken back 6,000 em-
ployes and has placed orders for $7,-
000,000 worth of raw materials. Mean-
while the electric light and power in-
dustry plans to spend $1,000,000 in
advertising in 1931 to sell 1,000,000
units.

———_
Hope For Reversal of Food Decree.

Explaining that the United States
Supreme Court has reversed lower
courts twice in the past when the
lower tribuinals modified the packers’
consent dercee, M. L. Toulme, secre-
tary of the National Wholesale Gro-
ecrs’ Association, asserts that grocery
jobbers hope for a similar action on
the present ruling of the Supreme
Court of the District of Columbia.
This decision, he said, gives the meat
packer the privilege of dealing at
wholesale in grocery products and
places the independent jobber at a de-
cided disadvantage in competition. Lo-
cal individual wholesalers also express
disappointment over the ruling, but
are confident that the Government will
appeal the decision and obtain a re-
versal of the Supreme Court.

(71 - >

Suggestions on Words and Phrases.

Here are a few suggestions that you
can use in selling your products. Such
phrases as these will appeal to the im-
agination of your customers:

Cheese—rich and creamy.

Bananas—are always mellow.

Deviled Ham—has an _ appetizing
tang.
Kitchen Bouquet—gives body to
soup.

Cup Cakes—are dainty.

Cinnamon—velvety smooth and pun-
gent.

Pancake Flour — makes
that are fluffy.

Oranges—always luscious.

pancakes

Ginger Ale—refreshing as youth
itself.

—_es-o-o>_____
Americanism: Feeling very self-

righteous when Congress appropriates
100 million for hungry Europeans;
yowling about taxes when a similar
sum is appropriated for hungry Ameri-
cans.

ee eel

Do You Wish To Seli Out!
CASH FOR YOUR STOCK,

Fixtures or Plants of every
description.

ABE DEMBINSKY

Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich
Phone Federal 1944.

  

     

31
Men’s Wear Buying Heavy.

With the number of buyers in the
Eastern market showing a decided in-
crease, purchase of men’s wear at
wholesale have been the largest in
several weeks. The bulk of the busi-
ness placed is for current sales events,
with shirts, hosiery and pajamas the
outstanding items in furnishings. Very
low prices are being offered on these
goods, according to reports. Neck-
wear and handkerchiefs have been
bought in fairly liberal quantities.
Men’s unlined gloves, preferably cape-
skin, have been very active and are
being sold at prices about 40 per cent.
under regular levels, one buying office
reported.

——__+ + +>___
Stores To Trade Up on Pewter.
Pewter ware is expected to continue

popular in the coming year, but the

price range in which the volume busi-
ness is done is expected to change from
the $2.50 class to the $5 level. Pewter
manufacturers have recognized the
change in trend and are devoting most
of their attention to producing unusual
values at a price which will permit
stores to retail the articles at $5. At.
the present time most of the buyers in
the market are searching for job lots
for sales purposes and wil! return again
toward the end of the month to in-
spect regular lines.
——_> ++ ___
As a Man Grows Older.

He values the voice of experience
more and the voice of prophecy less.

He finds more of life’s wealth in the
common pleasures — home, health,
children.

He ‘thinks more about worth of men
and less about their wealth.

He begins to appreciate his
father a little more.

He ‘boasts less and ‘boosts more.

He hurries less, and usually makes
more progress.

He esteems the friendship of 'God a
little higher. Roy L. Smith.

————_» +.

Home is the one place in all this
world where hearts are sure of each
other. It is the place of confidence. It
is the spot where expressions of ten-
derness gush out without any sensa-
tion of awkwardness and without any
dread of ridicule.

Business Wants Bepartment

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department. $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

For: Rent—1427 Robinson avenue, near
Lake Drive, store building 30 x 60, with
furnished office and modern dwelling
above, five rooms and bath. 4 garages
in rear. One of the best business loca-
tions in the Hast End. Greatly reduced
rent for reliable tenants. Phone 22728.
C. W. Hoyle. Grand Rapids. 368

own

 

 

 

 

1 OFFER CASH!

For Retail Stores—Stocks—
Leases—all or Part.
| Telegraph—-Write—Telephone

L. LEVINSOHN
Eta ion
Telephone Riv 2263W
Established 1909

 

  
   

  

DETROIT DOINGS.

 

‘Late Business News From Michigan’s
Metropolis,

M. LaKritz has succeeded Julius
Fox in the drug business at 600 Michi-
gan avenue.

Ted Schostak has opened a new
drug store at 16703 Hamilton avenue
and will operate it as the Alexander
Drug Ce. Mr. Schostak also operates
a drug store at 16438 Twelfth street.

Robert G. Loomis has acquired the
drug business of E. Christianson at
1459 Bagley avenue. Mr. Loomis’
main store is located at Vernor High-
way West and Military avenue.

Harry Buchzeiger has opened a new
drug store at 16331 Woodward avenue.
Mr. Buchzeiger was formerly located
at 4501 Third avenue.

M. Finazzo, formerly located at 2806
Gratiot avenue, has opened a new drug
store at 3603 Grandy street to be
known as the Roma Pharmacy.

Jos. A. ‘Pardy has acquired the gro-
cery and meat business of T. Bolden
at 1008 Howard street.

Geo. E, Callahan has opened a new
drug store at 10600 Jefferson avenue
East and will operate it as store num-
ber two of the Callahan Drug Co.
Store number one is located at Jeffer-
son avenue East and Belvidere street.

Mitchell Shaw has moved his hard-
ware business from 8901 Keller avenue
to 9005 Dearborn avenue.

Steve Fodor is again in the hard-
ware business at 8901 Keller avenue.
He was formerly in business at this
same address.

Community Hardware, 13530 Ply-
mouth road is succeeded by the Mein-
inger Brothers Hardware Co.

The Lemberg Hardware Co. has
moved from 9612 Gratiot avenue to
11202 Mack avenue.

Max Nemoff has moved his hard-
ware business from 3507 Warren eve-
nue West to 7615 ‘Michigan avenue.

H. M. Nuttall has opened the H. M.
Nuttall Drug Co. at 1943 St. Aubin
street, the location formerly occupied
by Russell Platt.

Cox Pharmacy number two has been
moved from 3900 Fenkeli avenue to a
new location at 12700 Warren avenue
West.

Jordan Yanakief has replaced Stan-
ley D. Hunt in the drug business at
2601 Bagley avenue. Mr. Yanakief
was formerly located at 10744 Warren
avenue East.

‘Stanley Temrowski has taken over
the Crandall Pharmacy at 11731 Chal-
mers avenue and will operate it under
the name of Stanley’s Drugs. Mr.
Temrowski formerly operated a drug
store at 16036 Harper avenue.

A. C. Wylie has opened the Wylie
Drug Co. at 15326 Mack avenue. A
formal opening was held December 27.

Frank J. Podsadlo has acquired the
drug business of F. J. Goetz at 10450
Chicago boulevard and will operate it
as the Podsadlo Pharmacy.

Thomas J. Oak has opened the Cin-
derella Drug Store at 13247 Jefferson
avenue East.

The Cadillac Council of the United
Commercial Travelers is moving its
headquarters to the Fort Wayne Ho-
tel, according to Eimer L. Sick, editor
of Council News. The first meeting of

the Council for 1931 will be held at the
new location Jan. 10.

H. J. Kinley has opened a meat mar-
ket at 11870 Grand River avenue in
the grocery store operated by Sanders
Bros.

H. A. Stout has opened a new gro-
cery and meat store at 14228 Fenkell
avenue. The new store will be known
as Stout’s Market.

Julius Spielberg recently opened a
new drug store at 14538 Fenkell ave-
nue, having moved to ‘this location
from 4501 Third avenue.

B. E. Peabody has succeeded An-
toine Gannage in the meat business
at 18272 Grand River avenue. Mr.
Peabody was formerly located at 8229
Woodward avenue.

R. VanHulle has opened a grocery
and meat store at 19109 Southfield
road, the location formerly occupied
by Chancy Pratt.

The Maxime Market, 7744 Mack
avenue, in conjunction with the De-
troit Century Club, through President
Weiser, gave away 100 Yule baskets
for needy families before Christmas.

One of the first steps in helping the
independent grocer to meet changing
conditions in the food business is being
taken by Lee & Cady with the dis-
tribution of colored window posters
advertising especially low prices on
articles in popular demand, according
to E. W. Fitzgerald, manager of the
Detroit house. More than 700 grocers
in the Detroit territory have signed
contracts with Lee & Cady to receive
this service, Mr. Fitzgerald said. The
window banners are furnished at actual
cost. Distribution of Lee & Cady’s
brand of goods, Quaker, continues to
increase among the grocers because it
is a quality article selling at a com-
petitive price, Mr. Fitzgerald said.

With a combined experience of more
than forty years on the Eastern Mar-
ket, and more than fifty years in the
grocery business, Al Alter and E. J.
Andre have opened a wholesale gro-
cery company at Winder and Riopelle
streets under the name of Alter &
Andre. Business is progressing very
nicely, in spite of competition and con-
ditions, it is reported. Mr. Alter is
well-known to the trade in Detroit.
He was connected for thirty-two years
with Lee & Cady, twenty-two years
of which he spent in the Lee & Cady
cash and carry market located where
Alter & Andre are now doing business.
Mr. Andre, likewise, was with Lee &
Cady, and also was connected with S,
Grones & Co. He has been on the
Eastern Market for more than twenty
years. The many friends of Mr. Alter
and Mr. Andre have been visiting them
to wish them good luck in their new
venture.

Gilbert S. Gove has been appointed
merchandising manager of the Com-
mercial Milling Co., it has been an-
nounced by Fred Y. Henkel, vice-
president and general manager. Mr.
Gove was formerly with Gilbert Gove
Associates, merchandising and adver-
tising agency. One of the accounts
which this agency handled was that of
the Progressive Independent Grocers’
Association. Mr. Gove is a graduate
of the University of Pennsylvania,
class of 1923.

 

  

MICHIGAN TRADESMAN

The firm of Gayman and Rudell,
which was organized late in October,
has been reorganized and will be
known in the future as George W.
Rudell & Co. Mr. Rudell announced
recently. Mr. Gayman is not connected
with the new firm, his interest having
been purchased at the time of the re-
organization. Mr. Rudell is well known
in local grocery circles, for he was
active in the operation of the National
Grocer Co. for many years. The new
company will serve the entire area
surrounding Detroit for a distance of
seventy-five miles and will make a
specialty of serving restaurants, clubs
and similar organizations. Since the
new company was first formed, it has
been necessary to add three trucks to
the delivery fleet. Plans call for a 25
per cent. increase in floor space early
in January. The present force of ten
salesmen is expected to be increased
to fourteen or more, Mr. Rudell dis-
closed. A new feature of the com-
pany’s business is the addition of a
complete line of imported beverages.

——__+-<+____
To Make Flying Popular.

It is a long time since any one has
talked or written of the prospects of
aviation with great enthusiasm. Al-
though there has been steady progress
in the development of mail and pas-
senger air lines, the industry as a whole
has been so greatly deflated in the past
two years that those prophetic voices
which were once so eloquent on the
future of flying have been generally
stilled.

No less an aviation authority than
Colonel Lindbergh, however, is now
back in the prophetic role. According
to reports of a recent interview, he
foresees the day when men and women
will be flying their own planes as they
now drive their automobiles. Certain
conditions must be met before any
such goal is realized, he admits, but
apparently his own experience in fly-
ing has convinced him that once planes
are made cheaper and easier to control
anybody can flit about the country as
he doés.

On the basis of improvements which
have already been made in airplanes,
we do not doubt that some day this
will be theoretically possible. But
while we find a small but steady
growth in air travel, the era of private
flying still seems distant. It is not
so much a question of either safety or
expense, although they are still, as
Colonel Lindbergh states, deterrents to
any general adoption of his practices,
as it is a question of space.

Whenever flying enthusiasts begin
comparing airplanes with automobiles,
we feel impelled to rise to demand
where in the world the landing fields
and hangars of the future are to be
located. If to-morrow an absolute
fool-proof airplane easily handled by
a child should be put on the market
at the cost of a low-priced car, it
would still be impossible for any great
proportion of our automobile owners
to use it to advantage. There isn’t
enough room:

——_—__-2e2?>_____

A prediction: Britain’s labor govern-

ment will not outlast the year.

January 14, 1931

Apple Sellers Find a Rival in Machine.

The street corner sellers of “unem-
ployed apples” have a robot competitor.
One of them has appeared in Washing-
ton in a bus terminal. You put a nicke]
in the slot, and out pops an apple.

A number of the machines, displayed
recently at the Rayal Winter Fair in
Toronto, caused such public interest
that the American assistant trade com-
missioner there, Avery F. Peterson,
saw fit to report on the matter to the
Department of Commerce in Washing-
ton. The machines have a capacity of
60 to 100 apples, which are displayed
behind a glass case, and are fitted with
the usual circular coin lock. They are
equipped with “dry ice’ to keep the
apples at a pleasant temperature for
eating purposes and to retard decay.

———_>~++—__—.
Gabby Gleanings From Grand Rapids.

Willian? ‘H. Anderson has purchased
80 acres of land adjoining his farm in
Alpine township on the South. His
holdings in that locality now total 600
acres, exclusive of roads and railroad.

The widow of John A. Brink has
sold her grocery stock at 251 Page
street to Robert A. Smith and Arthur
R. Turner, who will continue the busi-
ness at the same location
name of Smith & Turner.

The Michigan Hardware Co.
celebrate the nineteenth anniversary of
its location in Grand Rapids on April
29.

under the

will

Se es
Acclimated.
Clergyman—Really, Mrs. Anderson,
the baby behaved wonderfully at the

christening. He was quite unusual.
Mrs. A.—Well, he should have be-
haved. You see, my husband and ]
have been practising on him with a
watering pot for the last two weeks.

oe -____-
Ant Poison.

With glycerin make a paste of equal
parts of tartar emetic and sugar and
spread it around the places frequented
by the ants.

o >
The Penalty.
To-day I saw a man
With sunken eyes;
His shriveled frame
Disarmed disguise.

 

The ‘bloodless face
And hopeless look,

Men swiftly saw,
But none mistook.

Mind, body, spirit.
sartered, sold;

His pockets bulged
With burnished gold.

Glenville Kleiser.
—— <> peek

The Wise Man.

He did not ask for riches.
To play a pompous part;
But humbly praved to have
An understanding heart.

God heard his meek petition

And gave him wisdom rare;
All other things He added
In which to richly share.
Grenville Kleiser.

er

Vinegar—Replacement
vinegar has made for a more or less
routine market, with little price change
and ‘but an improved outlook for the
future. Consumption thas ‘thus far
been below expectations, but the worst
is now be‘ieved over.

eS ee

Syrup and Molasses—The demand
for sugar syrup is very dull, but prices
are unchanged on account of the light

business in

stocks. Compound syrup is dull and
weak. Molasses,’ fair demand. No
change.