ee aa - me GRAND RAPIRS i > ye pend AW ey ety ; be Wt te ens iad wed tet Woe eG 0 PBANCESS ; RAG WON IE Oe ADO 1) a oe SS LIT ONI OE OL RR VI339) DX th | ay : Le PAD We INR COE? ae 7 is IY OT a) ene a a ZG S a Oa FAIS Ee SVE SPAN: Cm G7 6 ma | =) Py SESS SE AU) 7 mrs = WA es ($reg ae Mark LN VCEESALE as ye Sa STZ en INN IORI : j — ePuBuisneo WEEKLY 87 eG oF TRADESMAN COMPANY, PUBLISHERS Si i) oe eS Lees 1883 3 4 SPE ae TASC SG PEE REET So eae ee Forty-eighth Year GRAND RAPIDS, WEDNESDAY, J ANUARY aa 1981 Number 2471 ‘ Se en Eo ee gr gr ar I I I I I I IT OT IT I OI IT OT ET I IT IT IT OE IT IT IT IT OT IT GT I Ty N , N NY N N N N N NY N THE MEASURE OF A MAN NY = N Not IE N ‘How did he die?” ae * ® : N But— . . . 99 3 Z \ How did he live? is 3 | N Not— ; os e - \ What did he gain? 3 \ ae a. e \ What did he give? e : N These are the units N To measure the worth NY \ Of-a man, as a man, ee \ Regardless of birth. { \ N iu 2 { ; N What was his station? j \ But— « { \ Had he a heart? 4 N And N 66 e | N How did he play : \ His God-given part? ae \ Was he ever ready { i A With a word of good cheer, { N To bring back a smile, N ° 9° q \ To kanish a tear? - Ny é N } N 66 ° 99 : \ What was his church? dhe N Nor— N $6 ° 9° { N What was his creed? { Ny . é, N But— 4 5 \ Had he befriended { s \ Those really in need?” i» N 66 . { ..-. \ What did the sketch ; N 9 \ . In the newspaper say? { N ut— ‘ * N 66 wy | \ How many were sorry . we \ When he passed away?’ | \ ‘a N s N ‘ N { ‘ N { e) N » N ‘ N { oe N i T HOUSANDS of women consider Semdac as a household necessity. For years Semdac Liquid Gloss has been a standard polish in homes throughout the Middle West. With the combina- tion of Semdac Liquid Gloss and Semdac Furni- ture Dressing you can make two sales where you formerly made one. Stock these products ... display them... watch the ease with which they sell. STANDARD OIL COMPANY (Indiana) General Offices: 910 South Michigan Ave., Chicago, Ill. 1707 FURNITURE DRESSING Brings: out:the good Uiiaet ta sae eu YONI 135 Pea Taw | FURNITURE aA oleae as WOODWORK y SUPERIOR POLISH FOR wooDWORK FLOORS AND ett i 7 ulna eal FURNITURE ff. DRESSING + LIQUID GLOSS o oe > ea) : ) iL ne akane RAPDOs ¥i Ta na K B Wee em 4 ery 7 & Ne Weer! bora tia leas ts twits a Ws We te We ~ an Year GRAND RAPIDS, WEDNESDAY, JANUARY 28, 1931 Number 2471 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by. Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictly m advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more +id, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. SALESMAN’S CLUB. New Official Line-up For Nineteen Thirty-one. At the anntfal meeting of the Grand Rapids Salesman’s 'Club, held last Sat- urday, the following officers were elected for 1931: President—Hon. John Dalton. Vice-President—Amos Graves. Recording Secretary—H. R. Brad- field. Financial ‘Sec’y-Treas.—Rutledge W. Radcliffe. Executive Committee—John B. Ol- ney, B. C. Saxton, Loren Benjamin Teal, Leo Caro, Mary J. Field. This Club meets regularly every Sat- urday at 12:30 p. m., at the Rowe Ho- tel in the English room. Everyone interested in salesmanship invited to attend. Secretary Bradfield presented the following history of the Club This club has passed through nine years of existence, dating its birth from Jan. 1, 1922. It has functioned satis- factorily and consistently as a noon- day luncheon club during this time, with the hope and idea of being of ser- vice to its members, its members’ friends and the community at large. During its history, it has been served by the following members who have acted as President: Walter S. Lawton, Walter N. Bur- gess, Wendell P. Lusk, John B. Olney, Frank Powell, Rutledge W. Radcliffe and the present incumbent, Gilbert H. Moore. The operations of the Club have been along safe and conservative lines, with the thought in mind of providing edu- cation, entertainment and good fellow- ship at its meetings. As the result of its operations, it has become known as one of the successful luncheon clubs of this city. Many of the inspirational and educa- tional talks givén before the club have been given by members of the club. This indeed speaks well in itself for the club, showing, as it does, the mental caliber and class of its mem- bers. Added to these have been talks by prominent men and women of the city of .Grand a and from other cities, It has always been a source of re- gret to your secretary that many times there seemed to be a lack of apprecia- tion of the value of these addresses, especially along educational lines, on the part of some of the members. This atttude has, unfortunately, contributed to quite an extent to the lack of stabilized and regular attendance on the part of the members. As an off- set to this condition, many of the at- tending members have brought in their friends and relatives as guests and in practically every case where comment has been made by visitors, their com- ments have not only been compli- mentary, but enthusiastic in regard to the value of the club meetings. The officers and committees, upon whom fell responsibility of supplying entertainment and speakers, have tried to be not only careful but discriminat- ing in their selections of all forms of entertainment as well as the nature of the addresses to be given Eee the club. In a short review of the history of this club, may I state that the club was originally instituted and organized as a supplementary help to the focal branch of the United Commercial Travelers, the requirement for mem- bership at the organization of the club being membership in Grand Rapids Council No. 131, United Commercial Travelers. It was then strictly a men’s club. Later the club in its wisdom adopted a resolution making every day ladies’ day, thus making it possible for each club member to bring his wife or lady friend to any or all of its meetings. The name of this club when it was started was the You See Tea club. Later when the membership require- ments broadened, the name was chang- ed to the Fellowship club of Grand Rapids, and again later to its present name of the Salesman’s club of Grand Rapids, the only requirement for mem- bership being a good moral character and an interest in sales work. The club has aimed at all times to co-operate with the different civic or- ganizations, and has stood back of every proposed change or public im- provement, as soon as its members were satisfied that it was for the bene- fit of the many and not the few. Of the many outstanding attainments of the club along progressive lines, may I call attention to two of them in particular. One, the raising of a fund of $100, which made it possible for one of our Grand Rapids boys to enter college, and as the result of the start given him by this club, this young man has just lately been awarded the Rhodes scholarship, which gives him a course in Oxford, England. The other attainment was the pur- chasing by this club of a very high- class sailboat for the use of the Boy or Sea Scouts. This boat is in use and in great demand among the Sea Scouts during the summer season and_ has been very much appreciated by that or- ganization. The club has fathered and put through many other projects, in every case for the benefit of either some person or proposition. During the year just closed, we have held twenty-five meetings, with a gross attendance of over 700 and an average attendance of twenty-eight. At these meetings, the addresses and en- tertainments have been given by the following: William H. Connelly, Junior College String Trio, Judge Willis B. Perkins, Dr. George McClung, Wayside Mis- sionary, Herbert H. Heaney, Ralph H. Davis, Supreme Sentinel, Mrs. Dorian Russell, Rev. A. R. Gold, Ganson B. Taggart, city attorney, Slim Coates, Dr. B. ‘H. Masselink, Dr. Wishart, Elmer Brackett and E. Ross Farra. The secretary of the club, Ollie Wood and troupe, Dr. Ralph H. White, Wal- ter Palmer, realtor, L. V. Pilkington, J. A. Vanderwerp, Amos Graves, Miss Margaret Hartnacke, Mrs. Clayton Hoffman, Mrs. Fred M. Raymond and Colin P. Campbell. The largest attendance during the year was ‘fifty-five on March 15, 1930, when Ralph H. Davis, Supreme Sen- tinel of the U. C. T., spoke before the club. The smallest attendance was on Jan. 10, 1931, when Colin P. Campbell gave a very wonderful address in con- nection with the functionings of trust conipanies. It is, perhaps, a matter of congratu- lations that during the entire history of the club there has never been any discord or ill feeling manifested at its meetings. Operating as the club has, as a non-sectarian and extremely dem- ocratic club, with few rules, regula- tions or by-laws, it could easily be a matter of comment and congratulation. It is the secretary’s hope that this condition may continue to be in evi- dence during the entire history of this club’s activities, and that the club may continue to not only function, but carry on successfully and to a greater de- gree than it has in the past. Construc- tive criticism has always been asked for by each and every officer of the club, as well as loyal co-operation, and may this condition continue to endure as long as the Salesman’s Club shall continue to function. ——_+~+-___ Late Business News. Sales tax bills, modeled on the Ken- tucky law, were introduced this week in the legislatures of Indiana and Ten- nessee. In the latter the graduated tax goes up to 2 per cent. on sales ex- ceeding $2,000,000. “We are facing in this country a bright future and as our conditions im- prove so will those of the rest of the world,” said James A. Farrell, presi- dent of United States Steel, last week in addressing a joint meeting of the National Canners Association and the Wholesale Grocers Association. He thinks we should concentrate on busi- ness in this country. United States Steel output last week rose to just under 48 per cent. of ca- pacity—a gain in the week of about 4 per cent. This is regarded in the in- dustry as decidedly promising. Kroger will open a grocery depart- ment in Sears, Roebuck’s store in Min- neapolis within a few weeks. This will be the third Kroger grocery and meat unit to be installed in the Sears, Roe- buck chain, the other two being in Chicago and Cincinnati. A number of mills which produce dry goods of one kind or another, including three of the leading blanket mills, an- nounced last week through the Whole- sale Dry Goods Institute that they will distribute their goods hereafter exclu- sively through wholesalers. The dietary habits of Americans are changing in favor of vegetables and away from meats and. cereals, accord- ing to a bulletin issued by R. W. Dun- lop, Assistant Secretary of Agriculture in Washington. The gain in vegetable consumption since 1915 was 36 per cent. In the last five years the decrease in use of grains by human beings was 30 per cent. Since the war more sugar and dairy products have been eaten. Grocery failures in Louisville have declined markedly since full publica- tion of the Louisville Grocery Survey, evidence that the information imparted was of value. Grocery bankruptcies in 1929. numbered fifteen. In eleven month of 1930 there were only three. The Government has won its suit to terminate unlawful price-fixing by the Norwegian sardine packers. This de- cision was anticipated, however, and since last July price-fixing has not been in effect. —__2~-___ Questionnaire For Successful Men. Those who can answer these ques- tions in the affirmative can depend on it that they are on the road to success: Do you suggest other purchases in addition to the merchandise requested? Do you know the names of all your regular customers? Do you call them by name? Are you always pleasant? Do you take the trouble to look up something special for them? Are you a booster for your store? Are you quick to adopt new ideas in selling? Are you neat and courteous at all times? Do you keep your counters clean and stock well arranged? Do you read the instruction books, literature and trade magazines on your particular merchandise? MICHIGAN TRADESMAN January 28, 1931 GOVERNMENTAL BUDGETS. Some of the Reasons For Heavier Tax Burdens. The budgets of all governmental units in this country have increased greatly in the last two decades, large- ly for the following reasons: 1. The general increase in the cost of all service and commodities since the war, an increase which has prog- ressed in an almost unbroken line save for brief periods. 2. The increase in the social con- sciousness of the community which has been reflected’ in a broader social character of both administration and legislation in order to be responsive to the ideals and needs of the people. 3. An ever growing disposition on the part of the smaller governmental units to shift part of their burden to the larger ones, and a willingness on the part of the larger units to accept the increased burden. It appears to me to be important for the people to understand the situation so that progress of government, both socially and economically, may con- tinue in an orderly and uninterrupted course. The cost of carrying on the purely administrative functions of government -usually changes slowly. In other words, government, like any other busi- ness, has a more or less fixed overhead which cannot be greatly reduced on any given volume, but which need not be substantially increased if proper care is exercised. For the existing functions of gov- ernment there will, therefore, probably be relatively little change in cost dur- ing the next several years, although in all governmental units there will un- doubtedly have to be an equalizing re- adjustment of salaries to meet a more intelligent classification of positions. To stabilize the administrative costs it will obviously be necessary to combat efforts to create new and unnecessary positions. As I have intimated, one of the great reasons for the increased cost of gov- ernment is the growing social con- sciousness of the people of the State. That development is likely to continue; in fact, we should all insist upon its continuance, but it is important that it be exerted along the lines of greatest possible social value. Each year there are scores, if not hundreds, of proposals submitted cov- ering new activities to be undertaken by government. Most of these come from public-spirited, disinterested in- dividuals or groups; many of them have a substantial degree of merit. Ob- viously, it is not possible for govern- ment to address itself to more than a small part of the proposals. Aside from this, many of the pro- posals have really no relations to gov- ernment at all and are purely private in character. This fact frequently, does not in any way diminish the insistence or the pressure brought to bear by those groups interested in their special projects, or lessen their efforts in agi- tating for the adoption of those projects. There are certain undertakings to which the state government is com- mitted and which it is in duty bound, both by statute and by humanitarian considerations, to further. For in- stance, its responsibility toward its de- pendent wards, the supervision of banks and insurance, the education of its children, the building and main- tenance of good roads, the development of parks, and health and police duties —is perfectly clear and admits of no question. There are, however, a vast and ever- growing number of border line ac- tivities which each. year come before the executive and legislative depart- ments. In growing importance also is the question of how much further the government can go in even those activities for which it already has ac- cepted responsibility, or for which re- sponsibility is imposed on it by law. So far as New York is concerned it is perfectly evident to me that from this time forward increasing care must be given, both by the executive and the Legislature, to a selection of those projects to which the State can ad- dress itself. There must be intelligent and practical selectivity, to the end that we do not commit the State to un- dertakings beyond its proven means, and that we do not relieve either local government or private effort of re- sponsibility. With regard to the third premise, covering the disposition of the smaller local units to shift part of their burden to the larger governmental body, few people realize how far this has already proceeded. In 1930 New York collected in taxes approximately $320,000,000. Of this sum over half, or $166,000,000, went back to the counties, towns and cities, either in the form of a division of col- lections, as in the case of the income tax, the bank tax and the gasoline tax, or in the form of aid given by the State to the communities, such as State aid to schools and State aid for highways and bridges. In the case of the State aid to schools alone the vast sum of nearly $80,000,000 went back to the communi- ties. In other words, whereas the State collected approximately $320,- 000,000, it had left for its administra- tive and financial purposes only slight- ly in excess of $154,000,000, which paid the cost of all its many departments, its debt service, the building of its roads—alone involving about $50,000,- 000—the extension and maintenance of its parks, the care of its hospitals, prisons, etc. It is clear, therefore, that to a substantial extent the ‘State was really only a collection agency for the counties, cities and towns. State aid to communities for certain very specific purposes is not only rea- sonable, but mandatory. But these purposes must be either State-wide in their application, or cover a responsi- bility which local government cannot undertake. There has, nevertheless, of late years been an increasing effort on the part of communities to obtain for the purpos- es of their general funds a larger part of the taxes collected by the State. As a matter of fact, in the case of several taxes adopted in recent years, division with the local communities was forced by the refusal of legislators to support the necessary legislation unless their communities received direct from the State a share of the taxes thus pro- vided. The shifting of taxes might not in itself be harmful if the taxes imposed by the local communities were reduced by the amount received from the State either in the form of a direct division or State aid. In many instances, how- ever, this is by no means the case. Local communities receive additional revenues from the State in one form or another; they do not in any sub- stantial degree reduce their own bur- den of taxes, but use the additional money for the extension or improve- ment of purely local activities. I believe, therefore, that except in rare instances there should be no fur- ther shifting of the tax burden from the local community to the State and that when State aid is given to local communities the local taxpayer should scrutinize, so far as humanly possible. the budget of his own community, to make certain that the increased reve- nues that come from central authority serve either the purpose of reducing his tax bill, or are expended by the local government for constructive or necessary purposes. Herbert H. Lehman, Lieutenant Governor of New York. ——__> «- Independent Merchants Association of Grand Rapids. F. H. Porter has succeeded in lining up about 100 members of the Inde- pendent Merchants Association, which has been organized with the following officers: President—Isaac Holloman. Vice-President—W. H. Caslow. Secretary—John Dietrich. Treasurer—Cornelius Tanis. General Manager—F. H. Porter. Directors—Merwin Goldner, William Hoekstra and the officers above named. The office of the organization is at 1900 Grandville avenue. Monthly meetings will be held. Yearly dues are $10 for retailers. The dues of jobbers and manufacturers are optional. The organization has authorized a contest to be confined to boys or girls under 18 years of age. The subject to be discussed is “Why the independent merchant should receive the undivided support of the buying public.” The prizes will be $15, $10, $5 and ten prizes of $1. W. H. Caslow has been engaged to talk over WASH every Saturday eve- ning. ——_—_+~- + —___ Lowered Grocery Stocks. It is not the stock of soap, candles, peas, pies and pumpkin that is worry- ing the chain barons so much—the stock they are getting galvanic shocks in their gray matter about are the stock market “quotes” on chain store and mail order house stocks. The other night old man Henderson read a list of some dozen of the big guns in the chain store racket, including A & P, Penney, S-R, Woolworth, Kresge, and some of the Southern variety we don’t have up here, and the reductions in prices bid.a year ago and to-day were a direct slap in the face, so far as the oft repeated applesauce on part of the chain gangs that they are going right along, with everything hoitsy toitsy. When you get down to the basic, rock bottom of stock quotations it is easy to read between the lines and to realize that the reaction of pro bono publico has given the chains a solar plexus, whether they admit it or not. And food investigations in the Federal Senate are not gong to pour any oil, Standard or otherwise, on their troub!- ed waters. Hugh King Harris. —_+ ~~. ___ According to those who ought to know, the most popular artificial flower made is the American Beauty rose. Artificial flowers are made of cloth, grasses and paper. ~ One of a Series of Advertisements Now Appearing In Leading Michigan Newspapers. HAPP $ Cherries. Ask Us To Have Representative Call Days Are Here Again When You Bite Into a ¢ Bo-Peep ‘Srooks Chocolate VALEUR BITTERSWEETS: A big 14-lb. package. CLASSIC: 1 Ib. Hard and Chewy Centers, Milk Coating. LOCHINVAR: 1 Ib. Chocolate Coated Nuts, Fruits, Caramels, Nougats, Valeur Bittersweets and Creams. . COMBINATION: 1 !b. Assorted Chocolates and % Ib. Juicy GOLDEN DOLLAR: 1 Ib. Milk and Dark Chocolates, Assorted A. E. BROOKS & CO., Grand Rapids, Mich. BROOKS’ Bo.Peep (1 Ib. Assorted Milk-Coated Chocolates) a ‘ a 4 < « January 28, 1931 MICHIGAN TRADESMAN . 3 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Robert Gordon Duncan, publisher of a vicious trade journal and self-styled “radio wildcat” of Portland, Oregon, was recently sentenced to six months in jail and fined $500 for using obscene and indecent language over the air, which is a violation of the Federal Ra- dio Act. Duncan, under the assumed name of the Anti-Chain Store League, broadcast two-hour talks each night since early in the year over Station KVEP in Portland, slandeiing and vilifying local business men «and _ insti- tutions. The Portland Better Business Bureau co-operated with the authorities in the investigation leading up to his prosecution. Station KVEP was put off the air last May, when the Federal Radio Commission refused it a license. New York and Brooklyn department stores have recently examined comfort- ables, pillows, and similar articles filled with feathers and down, and _ have found, with the Better Business Bu- reau’s assistance, many of these are improperly labelled by manufacturers. This has led to inaccurate description by some of the stores. Several of the stores whet notified by the Better Business Bureau of the facts develop- ed removed misdescribed merchandise from sale. One prominent retailer printed an advertisement in newspapers correcting its misdescription in a special sale of comfortables and offered refunds to dissatisfied customers. The State Department of Labor co-operated in this survey and has inspectors out examining comfortables and pillows now, in an effort to improve the situa- tion further. Under a recent ruling, a 10 per cent. allowance is made fur un- intential variation in describing mix- tures in down-filled bedding. Above this limit the name of each material in the filling must be stated. Past er- ror has been to exaggerate the amount of down and minimize the proportion of feathers in a pillow or comfortable. The law holds the vendor of the merchandise responsible for its mis- description, despite the fact that it may have been the manufacturer who originally put the inaccurate label on. It is therefore important for the retail- er to make his own tests of samples in order to ensure accuracy. It is recommended that where labels are found to be misleading, the retailer should not change them himself, but should remove the merchandise from sale and send it back to the manufac- turer to be corrected and inform the State Labor Department or the Bureau of the misbranding found. La Lasine International, Inc., of New York, in advertising an antiseptic for the mouth and throat, listed thirty diseases ranging from aortic, arthritis and asthma, to influenza, leprosy and whooping cough, as originating in the mouth. The company described the area in which the thirty diseases were said to originate as “Eighty square inches in- side your mouth where poisonous decay germs breed”. court for examination. Advertising that “La Lasine De- stroys Food Film”, the company de- clared that “Its amazing ability to mix with mouth secretions enables it to instantly reach every inch of mouth membrane and kill all poisonous decay germs. The medication-holding de- posit La Lasine leaves on the mem- brane of the mouth and throat not only destroys food film, but actually gives protection for hours after.” The Federal Trade Commission has ordered the company to cease using in advertisements statements which di- rectly or indirectly import or imply that its preparation, when used as a mouth wash, instantly reaches every inch of mouth membrane and kills all poisonous decay germs; that it gives protection for hours after use to the membranes of the mouth and throat and that it is a preventive or cure for aortic, arthritis, asthma, bronchitis, ca- tarrh, chicken pox, common colds, croup, diptheria, erysipelas, grippe, in- fluenaz, laryngitis, leprosy, measles, parotitis, pleurisy, pleuro-pneumonia, phthisis, pneumonia, rhinitis, scarlet fever, sinusitis, small pox, sore throat, tonsilitis, tuberculosis, typhoid, ty- phoid-pneumonia, whooping cough, or meningitis. Implication in its advertising that its preparation La Lasine received Government endorsement, when such is not the case, is also prohibited in the order, the Commission having found that analyses by the Food, Drug and Insecticide Administration of the Department of Agriculture, show no basis for the advertised claims made for antiseptic qualities, nor did such claims have the approval of any other branch of the Government. La Lasine International is also or- dered to discontinue printing on its cartons and in its advertising words that would indicate the product to be of Frewch or other foreign origin, when, in fact, it is produced in the United States. Use of such expressions as “La Lasine—The Famous French Formula’, “C’est Francais!” “C’est Marveilleux!” and “Paris-Rome” is to be abandoned unless accompanied by qualifying language, “equally conspicu- ous in character or type, clearly and affirmatively indicating that the said preparation “La Lasine’ is manufac- tured in the United States of America unless and until said preparation “La Lasine” is, in fact, manufactured in some country other than the United States of America.” Owosso, Jan. 26—Robert Walters, of Flint, who was arrested Dec. 9, on a warrant charging him with obtaining money under false pretenses, failed to appear in Justice Arthur Pierpont’s He had been released under $200 bond, to appear for examination. Walters had received several orders for advertisements in a cook book from local merchants, and was arrested on a warrant, based on a complaint by Burr S. Wood. : Walters represented that the domes- tic science department of the public schools was sponsoring the cook book and that it received part of the pro- ceeds. He employed a number of good looking girls to do his soliciting. —~+->____ Trying to get even sets back many a man. numbers, which have ‘been discon- tinued. These styles are all 42 gauge numbers, with the new prices $6.50, $6.75 and $7 respectively. —————— School Professor: “If a person in good health, but who imagined him- self sick, should send for you, what would you do?” Medical Student: “Give him some- thing to make him sick and then ad- minister an antidote.” Professor: “Don’t waste any more time. Hang out vour shingle.” Berkshire Prices Unchanged. Despite frequent rumors in the mar- ket that the Berkshire Knitting Mills would reduce hosiery prices before the end of the week, Spring quotations on regular goods will be unchanged, ac- cording to letters ‘received by the trade. In the letter, which was sent to all the Berkshire accounts, it was stated that the company had revised its lines and was adding nine new num- bers, ranging in price from $6.75 to $11.85 a dozen. Reductions of 25 cents a dozen, however, were made on three . Profiting Partnership where your savings earn and grow Consumers Power Company offers for investment its Preferred Shares, which represent ownership in the business and provide a cash income from it. Such an investment as this gives you the satisfying knowledge that every dollar of your principal is soundly invested and working steadily for you. Over 40,000 of your fellow-citizens have already used this opportunity and are enjoying its benefits. Your partnership is invited, and welcomed. Consumers Power preferred Shaves Ask our employees about our es STOKELY’S Honey Pod Peas Distributed by Western Michigan Grocery Company GRAND RAPIDS, MICHIGAN FS 4 MOVEMENTS OF MERCHANTS. Marquette—Interior redecoration of the Adams: Hotel, Front street, has been completed. Dundee—The Monroe County Bank has increased its capital stock from $25,000 to $40,000. Carson City—L. Russell succeeds Russell & Peiffer in the cigar and lunch room business. Tipton—Fire destroyed the store building and stock of general merchan- dise of C. B. Hertzler, entailing a loss of over $10,000. Lansing—The Croy Dairy Co., com- posed of local business men and local capital is being organized with a cap- italization of $10,000. Detroit—National Millinery Stores, Inc., 1726 Dime Bank building, has been incorporated with a capital stock of $1,000, all subscribed and paid in. Detroit—The Laundry Supply Co., Inc., 1633 Bagley avenue, has been in- corporated with a capital stock of $10,- 000, $5,000 of which has been sub- scribed and paid in. Lowell—W. A. Hunter and Floyd C. Steed have formed a copartnership un- der the style of Hunter & Steed and will engage in the agricultural imple- ment business Feb. 2. Vestaburg—Soil Builders, Inc, has been incorporated to deal in soil cor- rectives with a capital stock of 1,200 shares at $10 a share, $12,000 being subscribed and paid in. Detroit—Prady’s Market, Inc., 11655 Hamilton avenue, has been incorporat- ed to deal in groceries, meats and vege- tables with a capital stock of $15,000, $9,000 being subscribed and paid in. Detroit—The Wagner Electric Co., of Detroit, 12022 Linwood avenue, has been incorporated to deal in radio, etc., at retail with a capital stock of $10,000, $6,600 being subscribed and paid in. Detroit—Magil’s Clothes Shop, Inc., 7924 West Jefferson avenue, has been incorporated to deal in men’s clothing and furnishings with a capital stock of $10,000, all subscribed and paid in. Battle Creek—Arthur Tressel, for many years connected with the drug trade here, has purchased the leasc, stock and fixtures of the Upton Phar- macy, Washington and Upton avenues. Detroit—The Emerson Shop, 9671 Gratiot avenue, has been incorporated to deal in merchandise with an author- ized capital stock of $10,000, $2,000 being subscribed and paid in in cash. Manistee—Zaborowski & Jorgensen, dealers in men’s furnishings, boots and shoes, at 347 River street, are conduct- ing a closing out sale of their entire stock and at its close will retire from trade. Utica—The Kirby Packing Co., with business offices at 297 North Cass avenue, Pontiac, has been incorporated with a capital stock of $15,000, of which $7,500 has been subscribed and paid in in cash. Adrian — The Southern Michigan Amalgam Fuel Co., has merged its business into a stock company under the same style with a capital stock of $10,000, $6,000 being subscribed and paid in. Saginaw—The House of Linens, Inc., dry goods, linens, textiles, has merged MICHIGAN TRADESMAN its business into a stock company under the same style with a capital stock of $10,000, $6,000 being subscribed and paid in. Ludington — Newberg & Gaudet, dealers in shoes and men’s furnishings, have redecorated their store, installed modern fixtures and relocated depart- ments, etc., thus making it thoroughly modern. Detroit—The Fenkell Glass Co., Inc., 3712 Fenkell avenue, has been incorporated to deal in plate and win- dow glass at wholesale and retail with a capital stock of $3,000, all subscribed and paid in. Saginaw—The annual meeting of the Saginaw Grocers’ and Meat Dealers’ Association will take place on the eve- ning of Monday, Feb. 2, at the Board of Commerce, William A. Rorke, sec- retary, announces. Howell—Mrs. Byron Wellman and daughter, Lucy Fern Wellman, have purchased the restaurant and _ cigar business of L. P. Jackson and will con- tinue the business at the same location in the Miller building. Charlotte—John Collizi, wholesale dealer in confectionery of all kinds, has purchased the business block re- cently occupied by the Mate Furniture Co. and will occupy it with his own business as soon as the building has been remodeled. Mt. Clemens—The Lakeside Ice & Coal Co., 28 Pine street, has merged its business into a stock company un- der the style of the Lakeside Fuel & Supply Co., with a capital stock of $200,000, $160,000 of which has been subscribed and paid in. Lansing—Eugene Parker, who clos- ed his jewelry and repair store in the Downey block, in order to take his wife South owing to her failing health, has sold the stock and fixtures to Howard Doxtader, who has opened it and is adding new stock. Flint—The Freeman Dairy Co. will open a wholesale ice cream branch in Detroit, at East Grand boulevard, and Joseph Campau street as soon as the remodeling of the building has been completed. Wellington J. Griffiths will be the manager of the branch. Grand Rapids—The H. F. Cox Co., 601 Ottawa avenue, has merged its sheet metal business into a stock com- pany under the style of the Cox-James Co., 41-49 Coldbrook street, N. E., with a capital stock of $150,000, $79,750 being subscribed and paid in in prop- erty. Detroit—A new factor has entered the business of coffee distribution to hotels, restaurants and institutions in Deroit with the formaion of the Ross Coffee Co., with offices and roasting plant at 125 West Larned street. G. Ross Stewart, former proprietor of the Wagstaff Coffee Co., heads the new organization. Cheboygan—Frank Fleischman and Wilbur Young have purchased the Cheboygan Baking Co. plant and equip- ment of its owners, Sam Inkster and W. C. Barnich and are making ex- tensive preparations to enlarge and modernize the business. For the pres- ent the business will be conducted under the same style. Sawyer—J. A. Wester, who has con- ducted a grocery and dry goods store here for twenty-one years, has_ sold his store building and stock to Harry Olson, who has been manager of the store for the past five years and who will continue the business at the same location. Mr. Wester will devote his entire attention to the interest of the postoffice, of which he is postmaster. Armada—Thieves entered the Wil- liam Moore hardware store Jan. 21, and carried away $76 in cash and stock valued at more than $500. They next entered the dry goods store of O. F. Stump and secured stock valued at over $1,000 at wholesale prices. They next entered the furniture store of A. E. Millet and took stock valued at about $500. A truck was used to car- ry away the loot. Bay City—The eighth annual meet- ing of the Meisel Hardware & Supply Co., 1010 North Water street, was held recently with the officers and em- ployes of the firm being feted at the Bay City Country Club and at the Center avenue home of Louis M. Mei- sel, president. Bonuses were distrib- uted among the employes for the elev- enth time in the history of the com- pany, Mr. Meisel said. Manufacturing Matters. Kalamazoo—The Kalamazoo Paraf- fine Co. has increased its capital stock from $50,000 to $100,000. Detroit—The Eastern Paper Box Co., 3379 Gratiot avenue, has increased its capital stock from $10,000 to $100,- 000. Detroit—The Luman Beverage Co., 2613 East Davison avenue, has been incorporated with a capital stock of $5,000, all subscribed and paid in. Detroit — The Aerio Coal Burner, Inc., 854 Michigan Theater building, has been incorporated with a capital stock of $10,000, $6,000 being subscrib- ed and paid in. Detroit—The Jackson & Gregory Electric Construction & Motor Co., Inc., 2425 Grand River avenue, has been incorporated with a capital stock of $15,000, all subscribed and paid in. Pontiac—The Pontiac Paint Manu- facturing Co., Inc., 17-19 South Perry street, has merged its business into a stock company under the same style with a capital stock of $100,000, all sub- scribed and paid. St. Joseph—The Skidmore Corpora- tion, Vine street, manufacturer of pumps and other hydraulic machinery and supplies, has been incorporated with a capital stock of $25,000, all sub- scribed and paid in in cash. Detroit—Addy Furs, Inc., 1540 Washington boulevard, manufacturing furrier, has merged the business into a stock company under the same style with a capital stock of $10,000, all sub- scribed and $1,000 paid in in cash. Grand Rapids—The MHurley-Jewell Paint & Wall Paper Stores, 349 Divi- sion avenue, South, has been incorpo- rated with a capital stock of $5,000, of which amount $4,000 has been sub- scribed and $2,000 paid in in cash. Lowell—The Lowell Sprayer Co. is adding to its manufacturing facilities by equipping for the preduction of poultry breeders’ supplies, nests, foun- January 28, 1931 tains, brooders, etc., as soon as the necessary machinery, tools, etc., can be installed. Monroe—The Floral City Rubber Co., 402 South Monroe street, manu- facturer of rubber specialties, has merged its business into a stock com- pany under the same style with a cap- ital stock of $35,000, $22,000 being sub- scribed and paid in. Holland—Van’s Chemical Co., man- ufacturer of fertilizer, has consolidated with the Smith Agricultural Chemical Co., with plants in Columbus, Ohio and Indianapolis, Ind. The manage- ment of the local plant will not be changed by the consolidation it is stat- ed. Dick Miles is president and gen- eral manager. Battle Creek—The Francine Frock Co., of Battle Creek, Chicago and Niles, has completed arrangements for concentrating its three manufacturing units here. Factories in Chicago and Niles will be discontinued before Feb. 2, the date scheduled for the opening of its modern new local plant. The company located here eight years ago and has enjoyed a steadily increasing business. It employes 150 people and expects to increase the number to at least 250 before the middle of March. Watervliet—That the Watervliet Pa- per Co. made a splendid showing dur- ing the lean business year of 1930 was shown at the annual meeting held last Wednesday. Reports to stockholders showed that it had been possible to pay a dividend of 8 per cent. and in addition carry approximately $120,000 to the surplus fund. The company de- sires to retire outstanding bonds to the amount of $100,000 and is now adver- tising for those bonds. The response to date has not been satisfactory. George K. Ferguson, president, re- ported the company is installing a 94 inch Waldron arch back type coating machine. It is ballbearing throughout, the first coater“of that special type in the Kalamazoo valley district. It will be motor driven and the total outlay will approximate $50,000. Battle Creek—Battle Creek is nearly over the top in its bond sale of $100,000 to finance the bringing here of the Rich Manufacturing Co. As has al- ready been announced, that sum had already been pledged last week, with about $1,500 over, but the sale of bonds is continuing for a few days in order te obtain enough to offset several sales made with conditions attached. At the sathe time, Joseph C. Grant’s commit- tee on raising a $20,000 bonus to pay moving expenses of the factory is starting to work. Letters have been mailed to all stores owned out of town. and the committee is preparing to begin a canvass of the city according to classification. Rather than go from store to store asking donations, chair- men are being appointed for each class of persons as for instance, attorneys, teachers, and retail merchants. The completion of the sale of bonds assures Battle Creek of the moving here of the Rich Manufacturing Co., now located in Los Angeles, Calif., which guaran- tees to employ at least 200 local men by Nov. 1 this year. The $20,000, to pay moving expenses, is to be outright donation. ‘ = -¢ nee om ne - Nee ~ * ' Z January 28, 1931 Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 5.35 and beet granulated at 5.15c. Tea—There has been a very fair first hands business done in tea in a large way during the week. Indias and Javas have been firmer in primary markets and Formosas, which are in good demand in this country, have also been firm. There has been no im- portant change in price anywhere in the list. Holders expect a gradual im- provement during the next few months, Coffee—There have been a number of fluctuations in green Rio and Santos * sold for future delivery, but they have made no important change in prices when compared with prices a week ago. The market is very heavy and there is no immediate prospect or reason for much improvement. Actual Rio and Santos, green and in a large way, is about the same as it was a week ago. Business from first hands is poor. Milds are unchanged from last week. The jobbing market on roasted coffee remains about the same as a week ago. Sooner or later it will follow in fluctu- ations which occur in green coffee. Canned Fruits—Reports from the Coast state that fruit packers there are meeing with an improvement of condi- tions and that both enquiries and sales are showing an upward turn. The seasonal requirements of the consum- ing months now approaching are ex- pected to add impetus to this better showing. Canned Vegetables—An encouraging enquiry has gone out respecting stan- dard tomatoes, corn and various other items. What the future price trend will be no seems to predict. Canners are hopeful that a good demand for a leader like tomatoes will have the effect of turning all major vegetables higher. Corn appears to be in good position, and while the fall was dis- couraging to canners because of lack of consumption, price slashing and in- ferior packs, it is now generally held that the best consuming months for corn are just ahead and that if it can be stabilized on a basis to make mer- chandising worth while retailers and chains will give it the attention it needs to stimulate consumption. What the future of peas will be remains to be seen. The situation is confused by the heavy stocks of extra standards, particularly three and four sieves, car- ried in Wisconsin, and the fancies in New York State. The latter will move out in the spring, State packers feel, and they are not crowding their stocks at this time. Price revisions may come soon in grades which Wisconsin can- ners may desire to move fast to avoid too great a carryover. String beans of the lower grade have sold excep- tionally well due to low prices quoted, but New York State Refugees have not done so well because of the higher prices which are necessarily asked for them. Dried Fruits—The week is not mark- ed by any particular feature in dried fruits. With the recent increase in the price of raisins as announced by the California raisin pool, packers on the Coast are taking offerings and the trade shows more of an inclination to MICHIGAN TRADESMAN buy this item. The stabilization effect- ed by the pool is now considered as an accomplished fact: and thus re- assured against declines, distributors may be expected to cover their require- ments farther ahead. A note of warn- ing, however, that the pool will endan- ger the situation if price increases are made too regularly has been sounded on the Coast. Low prices seem to have been the medium through which most dried fruits this year moved into consumption, and many fear a reaction against raisins in consuming channels. As for the remainder of the list, the situation is very good so far as unsold tonnages are concerned. It appears likely that all fruits will move into consumption in advance of the new crops, but the prices at which they have been selling have allowed very little room for enthusiasm. Europe has been a good export outlet this season. In fact, demand from the Continent went very largely in moving the great crop of California prunes, particularly smaller and medium sized types, to which the crop ran. This export out- let is still open, according to the en- quiry which has been received from abroad for early spring shipment, and as only about one-third of the record prune crop remains unsold, growers are hopeful that they can work their prices higher later. At the present time, prices are easier if anything. Top grades of apricots, peaches, pears and other dried fruits are confined largely to standards. Salt Fish—Since the first of the year there has been a decidedly better de- mand for mackerel and other salt fish. This is undoubtedly aided by the short- age in production. Stocks are low and in active demand, which seems likely to cause advance. Beans and Peas—The only firm item in this market is California limas which are selling pretty well at steady to firm prices. Other lines of dried beans are poor and soft. Buckeye peas are also steady to firm and in fair demand. Cheese—Cheese is showing fair de- mand now and steady to firm market. Syrup and Molasses—Sugar syrup is selling a little better but without any change in price. Compound syrup also is in better demand at the recently de- clined prices. Molasses quiet and un- changed. Vinegar—Vinegar has not moved out as well as was expected, but the in- crease in enquiry noted here for the past several weeks has been sustained. Prices are unchanged, and there should be a good replacement business done soon, ; ——__++~+___ Review of the Produce Market. Apples—Current quotations are as follows: Spies, A Grade 9.3 $2.50 Spies, Commercial __._.....____ 1.50 Spies, Baking ooo. 2.50 Spies, Hanty oo 3.50 Baldwins, A Grade ____________ 2.25 Baldwins, Commercial __________ 1.50 McIntosh, A Grade _____.______ 2.50 McIntosh, Commercial ‘__________ 1.50 Banana, A Grade 2.00 Banana, Commercial ____________ 1.25 Delicious, A Grade __..-_______ 2.50 Delicious, Commercial ___._.__-- 1.75 N. W. Greenings, A Grade _____- 1.50 N. W. Greenings, Commercial __ 1.00 R: I. Greenings, A Grade -____- 2.50 R. I. Greenings, Commercial ____ 1.50 Grimes Golden, A Grade ____-__- 1.75 Grimes Golden, Commercial ____ 1.25 Hubbardstons, A Grade ____---- 1.60 Hubbardstons. Commercial ____ 1.25 Jonathans, A Grade: _______~._-_- 2.50 Jonathans,: © Grade ...___._.._ 1.50 Kings, A Grade - 2 2 225 Talman Sweets, A Grade _____- 1.75 Talman Sweets, Commercial ____ 1.25 Hendricks Sweets. A Grade ____ 1.50 - Hendricks Sweets, Commercial__ 1.00 Ontario, Baking Apples _______- 1-25 Pewaukee, A Grade _-.... 1.60 Pewaukee, Commercial ___-___- 1.25 ptagks, AU Grade 22 1.60 Stanks © Grade. 2 22s 1:25 Cooking Apples, All Varieties __ 1.00 Bananas—5'%4@6c per Ib. Beets—65c per bu.; new from Texas 80c per doz. bunches. Butter—The market has made a number of slight advances since the last report, aggregating 1c per pound. The general demand has been good and receipts none too large. Jobbers hold 1 lb. plain wrapped prints at 29c and 65 Ib. tubs at 28c for extras and 27c for firsts. Cabbage—$2 per bu.;, new Texas, $3 per crate of 80 Ibs. Carrots—65c per bu; new from Cali- fornia, 75c per doz. bunches. Cauliflower—$2.75 per crate of 12 to 16 home grown. Celery—We are now practically de- pendent on Florida for supplies. To- day’s market is $1.80 for 2 doz. box and $3.50 per crate. Cocoanuts—80c per doz. or $6 per bag. Cranberries—Late Howes, $4 per % bbl. Cucumbers—No. 1 hot house, $2.50 per doz. Very scarce. Dried Beans—Michigan jobbers are quoting as follows: from @! El Pea Beans 002) $4.65 Eteht Red Kidney = 9.25 an Red Kidney 2.0235) 2. 9.75 Eggs—The market has had a weak time of it since the last report, with declines aggregating 2@8c per dozen. Receipts are better and the demand does not seem so keen. Jobbers pay 17c for strictly fresh. Storage oper- ators offer their supplies this week on the following basis: XX candied in cartons ______.___ 18c Dox candied 222 3 17c i Gandied: 22 14c @hecks 00 13c Grapefruit — Marsh Seedless from Texas is sold as follows: Ae $4.50 A ee 4.25 AA Se 4.00 ON i 3.75 Extra fancy sells as follows: SA $3.50 Cl) ee ee ae ee 3.25 70s oe 3.25 OO 3.25 OG 3.25 Choice is held as follows: BAe es es $3.00 Ce 3.00 A ee oe 3.00 ee ee 3.00 5 3 OG a 3.00. Grapes—$2.75 for Calif. Emperors in 25 lb. sawdust lugs. Green Onions—60c for Shalots. Lettuce—In good demand on the following basis: Imperial Valley, 4s, per crate ____$3.00 Imperial Valley, 5s, per crate ____ 3.00 Hot house leaf, in 10 lb. baskets _ .75 Lemons—To-day’s quotations are as follows: $00 Sunkist! 22) 500 ee $6.50 S00 Sunkist 2502022 ae 6.50 300 Red Balk oe) 22 ee 5.50 S00 Red Balk 22 ee 5.50 Limes—$1.75 per box. Nuts — Michigan Black Walnuts, $1.50 per bu.; Hickory, $3 per bu. Oranges—Fancy Sunkist California Navels are now sold as follows: 120 oe ee eee $5.50 fo] ee a 5.00 AG ee ee 4.50 A008 Bee ee 4.50 ORG 4.50 Be he ee 4.25 286 | ee 4.25 SA ee ee os ie 4.00 Floridas extra fancy are held as fol- lows: 126) ee $3.50 160 ee 3.50 146) 2 ee 3.50 C00) 2 3.50 ZIG oe 3.50 292 ee 325 Boe 2. le ee 3.25 DAG eee 3.25 Floriday fancy are held as follows: 1260 $3.25 150 25 3.25 PAG ae 3.25 OQ ee ee 3.25 AIG) 20 ee 3.25 292 2 3.00 288 226 3.00 $24 3.00 Bulk, $1.65 per bu. Onions—Spanish from Spain, $1.75 per crate; home grown yellow in 100 Ib. sacks, $1. Parsley—50c per doz. bunches, Peppers—Green, California, 50c per doz. for Potatoes—Home grown, $1.10 per bu.; Wisconsin, $2.25 per 100 Ib. sack; Idaho, $2.50 per 100 Ib. sack; 90c per 25 tb. sack. Poultry—Wilson & Company pay as follows: Eathy Spritgs: oe a 2l1c Heavy fowls 050 19¢ Light fowls 22 30 13c Ducks (25 14c Geese | 52040 ee 12c Spinach—$1.25 per bu. Squash—Hubbard, $3.50 per 100 Ibs. Sweet Potatoes—Indiana, $2.90 per bu.; Tenn., $2.50 per bu. Both are kiln dried. Tangerines—$1.75 per %4 bu. basket; bulk, $1.65 per bu. Tomatoes—$2 for 6 ib. container, Southern grown. Turnips—$1.25 per bu. for new. Veal Calves — Wilson & Company pay as follows: Paticy 2 13%c Goad 2 10c Mediam: 250 9 Gace ee 8c POOL 22) 5 eee 8c COURTESY WEEK. Elaboration of the Idea By Florida Cities. Through the united action of num- erous Florida Chambers of Commerce “Courtesy Week” has just been ob- served in the “Sunshine State’. And this writer is going to carry on that spirit to the extent of this sunny desig- nation, even though the weather of late has been embarrassingly contra- dictory of that term. Courtesy week might well be con- tinued in courtesy month and enlarged into courtesy year. There could be no better investment of endeavor than the promotion of courtesy as a community, state and National characteristic, through the development of personal and individual practice and habit. Even if the Chambers of Commerce promptings be, to a considerable ex- tent, commercial the resultant effects will not be so circumscribed. It will pay dividends in human happiness even greater than in financial gain. And there is nothing for which people will more readily pay a price in money and effort than for happiness—and which small, though wise, effort oft more easily secures than a large price in pelf. Most people are kindly in their in- ner impulse. Some of the most re- ticent and undemonstrative people have truly warm hearts, unfortunately con- ¢ealed by natural diffidence or aloof- ness of habit. Some people have qual- ities of geniality that are only kindled, it would seem, by a contact of flint with the steel which their demeanor sug- gests. Once lighted and aroused their nature expands into a friendship true and lasting, always worth the effort. This writer has frequently noted and remarked upon the difference of habit concerning courtesy and contact in different sections of the country, North, South, East, West. Thirty years ago, in Texas, our attention was first directed to it. In the Lone Star state, then largely peopled by those of Southern birth, we found it the practice for everyone to give a kindly salutation to all, where sensibly possible, whether acquainted or not. Indeed, this writer found himself, at first, considered cold and unfriendly because he followed the pratcice, then existent—and still too largely the case—in his home State of Michigan, of giving no more than a nod, or even less recognition, to strang- ers. Florida is a State of genial fellow- ship, yet not to the extent that Texas was, probably because it has a very considerable proportion of Northern- born residents, not familiar with the practice of ready salutation to strang- ers. Hence Courtesy Week was a practical, as well as a pleasant, sug- gestion for the Peninsular State of the South anl it might well be followed by, and in, the Peninsula State of the North. Indeed there are a number of things in this “Sunny South’— these quotations contain no insiduous reflections—of which ‘The Playground of the Nation,” and “Where the North Begins and the Fine Fruit Grows” could well take cognizance. Among the things which they do well MICHIGAN TRADESMAN in the South is making it pleasant and pleasurable for the tourists and winter residents. There are localities particu- larly appealing to various interests and inclinations, each having, to some de- gree, a different appeal. All tourist towns make effort to provide enter- tainment of an agreeable nature. Mi- ami, West Palm Beach, St. Petersburg, Sarasota, St. Augustine, Orlando and a host of lesser towns have their in- dividual interest. Jacksonville and Tampa have many winter visitors, but are not primarily, tourist towns, being industrial centers of a substantial sort. Some of these larger towns will be later described. . Just now I will refer to the fine little city of Sebring, High- lands county—and the county name is descriptive of its location, in the scenic highlands of the State. Like every other town of any pre- tension to tourist entertainment it has a Tourist Club, the purpose of which is to make the tourist happy within the gates of the city, that he may stay long and return often. In this the Club has no more selfish object than that its members may enjoy the companion- ship of worth while people. Every vis- iting tourist is urged to register, for his own convenience and that of en- quiring friends, quite as much as for the desired information of the Club. The accomplishments of Florida’s tourist clubs evidence the intelligence of their direction, and the Club here is very efficiently officered. Its president, hostess and other officers are North- erners, more or less seasonally located. As is common it is sponsored, to some degree, by the city’s Chamber of Com- merce, but its activities are largely self-promoted and financed by a nom- inal membership fee. There is a gen- eral federation of tourist clubs and visits are exchanged between the mem- berships of these various organizations. For instance, there is the orange fes- tival at Winter Haven, Jan. 27 to 30, with the 29th as tourist day, with a promoted rivalry for the largest visit- ing attendance. The Sebring Tourist Club won the silver cup last year for the highest percentage of attendance. In all tourist towns there are grounds for exercise and games for the visitor —golf and tennis for the more active, shuffle board and horse shoes for those less inclined to pedal activity and checks, dominoes and cards for the more sedentary minded. They have local-group and inter-group contests in all of these. It was only last year that a man from Western Michigan fought to a desperate finish a National horse shoe pitching contest in Florida, finally won by a longer-armed man from the State of Maine. (No native of the Pine Tree State is ever just from Maine, it is always “the State of Maine.”) I am advised, too, that at some tour- ist centers they have dancing schools for persons of post-maturity. (This prefix may be spelled with either an “o” or an “a’”’). Having received the attendant information in confidence we are unable to reveal to Tradesman readers some identities which might be interesting—not to say _ surprising. However, this writer learned the cour- tesy of journalistic discretion when both he and the Tradesman were young. Speaking of long arms, they are a valuable physical asset in the State of Florida right now, with the biggest fruit crop in its history yet to be pick- ed. Coming from the postoffice arcade yesterday I was suddenly confronted by what, at first, struck me as a dark cloud obliterating an already overcast sun, but which was a black man of lad- der-like proportions. A few startled queries brought out the information that he was, “Cotton White, such, yes such. Six-foot seben, suh; jest beah foot, suh. No suh, no sox a tall, suh! Ah done pick oranges from high trees, such, yas suh.” And we could easily believe it. Long-armed persons have an advantage in picking grape fruit and oranges, just as they have in a Michigan apple or peach orchard. There are to be two or three especial events here. A joint annual pageant, called ‘“Nan-cess-o-wee Day”, and the country agricultural fair, Feb. 24 and 25, and on March 15, when the “High- lands Hammock” is to be dedicated. The Nan-cess-o-wee pageant is in hon- or of a legendary Indian Princess, a descendant of the great Chief Osceola —with whom may have originated the title of a progressive Western Mich- igan county. He was a brave and bloody battler, hence has left a history to be perpetuated in song and senti- ment, locally expressed in tribute to the Princess aforesaid. Unfortunately, there are some per- sons so obsessed with a craving for fact in the absolute that they have no satisfaction in sentiment. Such a one I met last year. He had the real low down on this Nan person; knew her whole family, all of their connections and associations from the turpentine forests to the everglade swamps. Not a princess, nor yet a prince, in the whole lot. You know people like that, who cannot live peacefully or die con- tent except they put devastating claws on the person of Sanat Claus and sim- ilar figures. But, just the same, we are going to have a replica of the Princess Nan-cess-o-wee, in one of our most beatiful maidens, with an attend- ant eclat worthy a Princess of the blood. The Highlands Hammock—but re- cently thus named—is a unique area of native jungle, not duplicated in the January 28, 1931 State of Florida, being of a nature usu- ally found only in tropical climes. Its dedication, originally set for an earlier date, was: postponed until March, so that some persons of National renown and political importance may be pres- ent upon the adjournment of Congress, and it will be designated as a unit of our National and state park system. Here one may see, ‘it is said, more species of tropical and _ sub-tropical plant life than in any other place in our whole country. This will, per- haps, be the biggest event in local activities this year. The Tourist Club participates, by representation, in these several affairs. Upwards of 10,000 vis- itors—twice the population of the town —are expected for the latter event. Rex Beach, noted author of Amer- ican novels, of thrill, is a regular resi- dent of this town and has a fine home bordering on Lake Jackson. He is a public spirited citizen and liked by his neighbors—which is a higher compli- ment, we think, than the highest praise of his undoubted literary talent. Mr. Beach, as anyone who has read much of his writings would know, is an out- of-doors man and a lover of nature. He is especially interested in High- lands Hammock. Most towns in Florida, as in Mich- igan, have attractive water fronts and a municipal pier is nearly always an accessory. Not all of them rival the exceptional one at St. Petersburg, any more than that one approaches the stupenduous one in Chicago, but all of them are useful. Many have buildings or rooms thereon especially assigned to the tourists and where their social activities may be held. When an “un- usual” spell of weather prevails, such as has existed during recent weeks, the meetings are held in convenient and hospitable hotels, where the ever spacious lobbies are thrown open for such entertainment. Kenilworth Lodge and the Hotel Sebring have each en- tertained the Club members and their friends during our stay. During the past three weeks there have been ad- dresses on world travel by persons from many states. To-day—January 22—Grosvenor Dawe, former editor of Nation’s Business, is the guest speaker. Dr. Harry Emerson Fosdick, noted Baptist preacher, is a guest at the Kenilworth this week and will give an address at 8 o’clock Sunday evening, a a ot 7 January 28, 1931 to which tourists and townspeople are invited. Probably we shall.go to hear “in person” this popular pulpiteer, who speaks to as many people frém his pulpit and by radio, perhaps, as any other in the country. With this article is a picture of the Hotel Sebring’s lobby, with its glass ceiling and beyond the stair landing, here shown, is a curtained music room, in which is installed a fine Kilgen pipe organ, which is used for lobby and concert music, with a recital every Sunday and it was so used at the Club meetings held there. Its courteous manager, is also manager of the War- ren Hotel, Spring Lake, N. J., in the summer season. Harry M. Royal. —_+ +> Color Correlation Chart Ready. The Spring and ‘Summer color cor- relation chart of the Textile Color Card Association will be issued to members this week, it was announced by Margaret Hayden Rorke, manag- ing director. The chart lists the fash- ionable color families for day time and evening wear according to their cast, and for each group are given the co- ordinate colors for accessories, includ- ing shoes, bags and hosiery. The new blues for street wear, for example, are classified as navies, flag blue types and grayed blues. As color combinations will constityte an outstanding fashion theme for the new seasons, special significance attaches to that portion of the chart which suggests the smartest colof harmonies and contrasts. —_—_~s~->__ Report Peach Dinner Ware Wanted. Predictions that peach color dinner ware would be in heavy demand for Spring were borne out by orders book- ed last week at the Pittsburg trade showing, manufacturers and_ selling agents returning here yesterday re- ported. Orders for china ware placed by buyers are said to compare favor- ably with those booked at both 1929 and 1930 showings as far as volume is concerned, although popular price mer- chandise was in greater demand than at the two previous exhibitions. Selling agents and producers of glassware, ex- hibiting at the Pittsburg event, also report good business, with topaz stem- ware outstanding. ———_—__> - <-____ Muskegon Consumers League Six Hundred Strong. Muskegon, Jan. 23—The Consumers League is now located in room 210, Lyman building, where we would be very glad to welcome you whenever you or your representatives come to Muskegon. We now have over 600 members in the Leasue and are still going strong. Once again let me assure you that we all greatly appreciate all you have done for us in this movement against the chain store evil. F. H. Long, Sec’y Consumers League. —_—_+~-._____ Rug Buyers Reported Active. An accumulation of small orders placed by floor-coverings buyers last week brought the volume of sales in the New York market to a consider- able total, manufacturers and selling agents reported. With the market practically free of distress merchan- dise, buyers are convinced that prices have been satbilized in the industry, and are placing orders without pressing for special concessions, it was said. MICHIGAN TRADESMAN MICHIGAN HARDWAREMEN. What They Will Do Here Feb. 2, 3, 4 and 5. Monday Evening, Feb. 2. 6:30 p. m. Meeting of the Executive and Advisory Boards at the Pantlind Hotel. - Tuesday Morring, Feb. 3. 9 a.m. The exhibit hall will be open in the Waters furniture exhibition building at the corner of Ottawa avenue and Lyons street with the en- trance on Ottawa avenue. The office of the Secretary will be located at the left of the main corridor as you enter the building. Clerks will be on hand in this office to look after the registra- tion of the Associate and Honorary members. Retail dealers will register, secure identification badges, theater tickets, banquet tickets, etc. on the mezzanine floor at the Pantlind Hotel. This office will be open from 8:30 to 5 p. m. 12m. The exhibit hall will be closed. Tuesday Afternoon. 12:15 p. m. President's complimen- tary luncheon in the ball room of the Pantlind Hotel, honoring all past pres- idents of the Association. Active, as- sociate, honorary members, exhibitors and guests are invited to be at this luncheon. Your badge will admit you, so register early. Preceding the lunch- eon everybody will stand and sing the first verse of “America,” which will be followed by the invocation by Treas- urer William Moore, of Detroit. Introduction of past presidents by Secretary Arthur J. Scott, Marine City. 1:15 p. m. Following luncheon: Convention singing led by Charles H. Sutton, Howell. 1:30 p. m. President’s Message: “The Necessity For Better Merchan- dising.” Louis F. Wolf, Mount Clem- ens, 1:50 p.m. Address: “The Job of Re- tailing’: W. B. Allen, Palo Alto, ‘Cali- fornia, President of the National Retail Hardware Association. 2:10 p. m. Address: “Joint Enter- prise’: C. J. Whipple, Chicago, IIli- nois, President of Hibbard, Spencer, Bartlett & Co. 2:30 p. m. Address: “Following Through”: E. B. Gallaher, Norwalk, Conn., Editor Clover Business Service, Clover Manufacturing Co. Forum Dis- cussion. Announcement of committees. 3 p.m. Adjournment. All members appointed on committees should re- main and arrange for meeting of their committee. 3:15 p. m. The exhibit hall will be open and remain open until 9 p.m. © Tuesday Evening. 7 p. m. Theater party at R.K.O. Regent theater. Vaudeville and pictures. Two p.m. performances, one program starting at 7 and the other at 9:15. Members are urged to go to the first performance so as to make sure of. good seats. 9:30 p. m. Informal dance and re- ception in the ball room of the Pant- lind Hotel. Wednesday Morning, Feb. 4. Session Theme: “Retail Hardware Management.” 9 a.m. Convention singing. 9:20 a. m. Introduction of subject, “Retail Hardware Management,” by President Louis F. Wolf. 9:30 a. m. Address: “Management Points the Way,” by J. Charles Ross, Kalamazoo, Past President of the Na- tional Retail Hardware Association. 9:55 a. m. “Retail Hardware Man- agement.” The Obligations Of the Management. Sales Control. Margin Control. Ex- pense Control. Scott Kendrick, Flint. 10:25 a. m. “Retail Hardware Man- agement.” Rendering Service, Evert Stadt, Grand Rapids. 10:45 a. m. Demonstration of Asso- ciation Control Service. L. S. Swinehart, Field Secretary, Marine City. li a. m. Summarizing Address: Man in Management.” E. St. Elmo Lewis, Detroit. 11:45 a.m. Adjournment. Wednesday Afternoon and Evening. 1 p. m. The exhibition building will open and remain open continuously until 10 o’clock. Retail salesmen are especially invited to attend the exhibi- tion in the evening. Admittance tickets will be provided. Thursday Morning, Feb. 5. Session Theme: “The Business of “The Selling.” 9 a.m. Convention singing. 9:20 a. m. Introduction of subject, “The Business of Selling,” by President Louis F. Wolf. 9:30 a.m. Address: “Are You Sales Minded?” by Edward G. Weir, Grand Rapids. 9:55 a.m. “The Business of Selling.” Selling Outside the Store. Making Community Trade Surveys. H. O. Paul, Pigeon. 10:45 a. m. ing.” Selling Inside the Store. “The Business of Sell- Training Salespeople. E. R. VanDervoort, Lansing. 10:15 a. m. “The Business of Sell- ing.” Planned Selling. Installment Selling. W. G. Judson, Big Rapids. 10:25 a. m. “The Business of Sell- ing.” Advertising. Selling Through Dis- play. The Use of Talking Signs. E. J. Hoekstra, Kalamazoo. 10:35 a. m. Demonstration of Mod- ern Display Selling. H. E. Pease, Chicago, Illinois. 11 a. m. Summarizing Address: “Successful Sales Promotion Methods.” E. St. Elmo Lewis, Detroit. 11:30 a. m. Election of Officers. 11:45 a. m. Adjournment. Thursday Afternoon. 1 p. m. Exhibition building will be open until 6 p. m. This full afternoon can be profitably spent in the exhibi- tion building. Don’t forget the at- tractive prizes offered in the buyers’ contest. Thursday Evening. 7 p.m. Banquet and entertainment at the Coliseum (Division street en- trance). The main speaker will be Charles Milton Newcomb, humorist and scientist. He is well known as an entertaining and forceful speaker. His subject will be “The Psychology of Laughter.” Friday Morning, Feb. 6. Session Theme: “The Problem of | Buying.” 8 a.m. The exhibition building will be open until 12 o’clock noon. Do not go away without placing an order with every exhibitor whose line of goods you can use to advantage. 10 a. m. Convention singing. 10:20 a m. Introduction of subject, “The Problem of Buying,” by Presi- dent L. F. Wolf. 10:30 a. m. Address: “Buying To Sell”: Veach C. Redd, Cynthiana, Ky. Forum discussion. -11:15 a. m. Committee Reports. Auditors: Waldo Bruske, Vice-Pres- ident, Saginaw. Constitution and By-Laws: Scott Kendrick, Flint, Chairman. Resolutions: J. Chas. Ross, Kalama- zoo, Chairman. Legislation: C. L. Glasgow, Nash- ville, Chairman, Next Place of Meeting: James B. Draper, Detroit, Chairman. Unfinished and New Business. 11:45 a. m. Adjournment. Friday Afternoon. 12:15 p. m. Meeting of Executive and Advisory Boards at Pantlind Ho- tel. Special Entertainment for the Ladies. (Ladies are requested to wear their badges on all occasions. The badge will be their identification. This rule will be strictly inforced this year.) Tuesday Afternoon, Feb. 3. 4-5 p. m. Welcome tea in the Colo- nial room of the Hotel Pantlind. Wednesday Afternoon, Feb. 4. 1 p. m. Luncheon at Women’s City Club. Meet on Mezzanine floor of Hotel Pantlind at 12:30. Presentation of the Authentic Dress Modes by the Georgia Lee Store, followed by a tour of the Grand Rapids Art Gallery. 5 p.m. Organ recital at Park church. Ladies must obtain tickets for the luncheon before 10 o’clock Wednesday morning. Wednesday Evening, Feb. 4. 8 p.m. Card Party in Rotary room of the Hotel Pantlind. Meet on mez- zzanine floor of Pantlind Hotel at 7:45 p. m. Thursday Afternoon, Feb. 5. 3 p. m. Theater party at Majestic Theater. Ladies will meet on mezza- nine floor of Hotel Pantlind at 2:30 p. m. —_+~-<-____ Japanese Imports To Gain. Importers of Japanese goods, as well as those handling other lines of for- eign merchandise, are convinced that the coming year will see business re- turning to a normal footing, according to David Walker, import manager for Morimura Brothers, New York. Ina statement issued before his departure for a three month’s buying trip through Japan, Mr. Walker pointed out that im- porters are preparing to handle a vol- ume of business well above that of 1930 in spite of the handicaps of the new tariff. Adjustment of lines in or- der to meet tariff restrictions has been completed, he said, and importers are now able to map out buying programs for the year. ————- o_o Uppishness has caused many a downfall. TURNING POINT SEEN. Some hopeful statements on the general business situation have been made during the past week by leaders whose views receive marked attention. The tenor of these opinions is that the low point in the depression has been passed and that some signs of im- provement can be noted. In support of these expressions is found an increase in the week- ly business index which has wiped out the year-end loss with gains in all but the automobile series. The best increase is in steel pro- duction and the industry reports a more active demand from a number of consuming lines, though its best business is coming from the automobile manufac- turers. So far it is not possible to find definite evidence of a real upturn in automobile buying. The sta- tistics show the contrary. Never- theless, there is a general feeling that new cars will sell in large quantities once there is just a little more confidence in the busi- ness situation. There is a good deal of talk to that effect. Vacillating and disingenuous leadership at Washington, with the complications it has brought on social and economic problems, continues to impose a heavy bur- den on business recovery just as encouragement of the inflation by the previous administration was mainly responsible for the col- lapse. Federal Reserve officials admitted during the week that a “great many mistakes’ had been made from 1927 on. Some of the later mistakes were due to ad- ministration pressure. In the week’s developments, the course of wholesale commod- ity prices once more attracted at- tention. After holding to a fairly steady level for five weeks there was another sizable decline in the average. The Annalist index dropped to 114.6, a loss of al- most a point, with farm products, fuels and chemicals showing the principal decreases. Building ma- terials rose a little despite the absence of any increase in con- struction activity. PURCHASING POWER. What may be called the protection of purchasing power has made marked progress in this depression, not so much on account of official action but because progressive management has recognized the fact that workers are consumers. Such management has recognized further that to hold to- gether a skilled organization and to keep it well satisfied with working conditions may mean all the difference between profit and loss. In fact, the restriction placed on immigration was the turning point in many employment policies. The concept of a worker as a consumer is the newer idea. To those who still view a general wage reduction as inevitable it must be pointed out that in the end, if this happens, they will be less well off than now, and that includes producers, dis- tributors, bankers and all business MICHIGAN TRADESMAN branches and services. In fact, a manu- facturer whose banker advocates such a course might well ask whether the latter is intentionally trying to restrict the market for his goods. After all, the country as a whole would provide a very slim demand for the many new articles of wide use if it were like some of the areas where wages will scarce- ly buy the necessaries of life. Those who start the business of wage reduction may feel that they are scoring a blow at competitors. What they usually launch is a boomerang, for the reason that many competitors first study all the possible means of reducing costs before they cut wages. They effect economies that the wage cutter has overlooked, and if it finally becomes necessary to reduce wages, they have definite advantages in the ensuing competition. There is little doubt that certain re-’ adjustments in wage and salary scales will be found necessary in the studies which are being devoted to expense reduction. There grew up during the prosperity era a marked disparity as between industries, and a comparison of relative productivity per man is much needed. Management also favor- ed itself and was permitted to do so as long as good dividends were paid. With the passing of those dividends, stock- holders may not continue so generous. DRY GOODS CONDITIONS. Trade activity is around its former level and, therefore, somewhat under what retailers ‘would like to see it. Un- favorable weather on some of the best volume days so far this month has been blamed for losses, but it also seems true that the recurrence of wage reductions and the numerous charity appeals have quieted consumer buying. Price reductions are such as to call forth comment, but for the time being have failed to attract the usual re- sponse. Retailers looked for two very diffi- cult periods in this month and Febru- ary and developments thus far have borne out their views. The many stores which close their fiscal years in another week will find in general, it is said, that their sales will be somewhat lower than the 1930 figures indicated, because of the decline this month. The present reaction in trade, how- ever, is not an unusual feature of a depression period. The tendency is for trade recession to follow by some months the setback in industry and to continue ebbing for some months after recovery in industry has set in. How- ever, the fluctuations in trade are far less severe than in industry. WASTES IN RETAILING. Growing a little more emphatic in his remarks concerning the wastes of distribution, a prominent merchant declares in a current university pub- lication that our ‘present system is “basically anarchistic and lawless.’” The average commodity doubles in prices from producer to consumer, he explains, and a large part of the goods handied sells for five times or more what it costs to manufacture them. This is not due to profiteering, but to great wastes, he explains. His solution is one he has suggested before—a chain of department stores, each department of which would be a unit in a chain of similar departments. The department store field is by no means the only form of distribution which suffers from high costs. One finds, for instance, that the cost of gasoline at the refinery is a little over 5 cents, but costs 18 cents at the filling station. Company anthracite costs $9.15 a ton and delivers for much high- er. Many building material prices soar from maker to user. In the stores, however, it is more than likely that selling what the con- sumer wants instead of what some in- dividual may guess is wanted will go a long way toward cutting costs, par- ticularly if the large amounts paid out for guesswork are eliminated or great- ly reduced. The manufacturer’s dis- tribution cost would also be reducd by having goods produced for an estab- lished market. The soundest view to take of pres- ent and future developments in retail- ing, however, is that, once a sure way of reducing wastes is found, it will not be long in adoption. SETBACK FOR OBSCENITY. Two events of recent occurrence will give the chain store leaders a ray of hope. The action of the Government, in refusing to grant the exclusive privi- leges craved by W. K. Henderson, will be a source of satisfaction to the chain crowd. The reason given by Uncle Sam for refusing Mr. Hender- son’s request will appeal to all as fair and reasonable. Mr. Henderson’s methods of attack have never met the approval of lovers of fair play. Abuse, billingsgate and near iprofanity—have no more place on the air than they have in polite society. They do not constitute argument and will not be accepted as argument by thinking people. The action of the Federal court in Portland in sending Bob Duncan to state prison for six months should meet the approval of every lover of fair play in Oregon. He has never been anything but a blatherskite. His trade journal was made up of vile epithets which have no place in the pages of decent journalism and his talks over the radio were certainly subject to criticism and punishment. The sooner such men as Henderson and Duncan are relegated to the ob- scurity which resort to obscenity de- serves, the better it will be for the inde- pendent merchant whose career suffers by association with such disreputable champions, WHAT IS A UNIVERSITY? President ‘Butler has aroused some- thing of a controversy with his sug- gestion that there are not more than eight real universities in the United States. There is room for endless dis- cussion as to just what he meant. For our part, we do not believe that he had in mind limiting the use of “university” quite so drastically as it would appear, but that he made the statement at- tributed to him to emphasize the ab- surd lengths to which we have gone in dubbing “universities” hundreds of educational institutions which have no warrant to a name which, if it is to mean anything at all, should be re- served for institutions of higher learn- ing conforming to certain well-estab- January 28, 1931 lished standards. On this ‘point Presi- dent Butler was eminently right. It would be a healthy development in the academic world if more of our educa- tional institutions followed the example of the former Lake Forest University, now Lake Forest ‘College, which had the courage to renounce a designation to which it knew itself not really en- titled and was not ashamed to label itself what it actually was. TWO RETAILING POLICIES. Merchandising plans as developed thus far this year by leading stores in- dicate two principal courses of action are being developed. These differ sharply from each other and consider- able speculation is being voiced in re- tail circles as to which will prove the most profitable, The plan which is ‘being adopted by many of the popular-price stores is to lower the initial mark-up on many lines of the goods. Proponents of this course say lower mark-ups will lessen sales resistance and the added volume obtained will compensate for the smaller margin. Other stores, mainly in the medium and higher-price category, have adopt- ed the plan of maintaining regular or normal mark-ups and of disregarding volume increases by setting up planned sales quotas, which it is felt can be obtained without excessive promotion. SPEED DEMONS. Billy Arnold, A'merica’s automobile racing champion for 1930, says some- thing worthy of consideration by all the motorists of the country. He ad- mits that he does not care to drive an automobile fast on the open highways, because: “It’s too risky, with all those Sunday drivers to outguess. Those amateur speed demons who like to tell their neighbors how they ‘hit seventy’ never had a front tire go out when they were making fifty miles an hour.” Thus the gentleman who won last year’s big raging event at the Indian- apolis Speedway declares himself. The speedway, to his notion, is safer than the ‘highway, primarily because the drivers on the speedway know just what they are doing. The result of the Government in- vestigation into the income of William K. Henderson, as set forth in an offi- cial statement of the Radio Commis- sion, published elsewhere in this week’s paper, will be an eye opener to those who have assumed that Mr. Hender- son was losing money through his espousal of the rights of the independ- ent merchant. The fact that he was able to collect $373,500 in cash, besides obtaining several hundred thousand dollars through the sale of coffee, biographies of himself and other ar- ticles and that he misapplied $151,800 of the cash receipts to the payment of debts owing by his iron works will be an interesting disclosure to most peo- ple. Mr. Henderson has insisted all the time that his receipts were not any- where near his expenditures, but offi- cials delving into his affairs clearly show that these statements are pure fabrications. In the light of these dis- closures no one can place any reliance whatever on anything Henderson may say over the air or otherwise ‘here- after. * January 28, 1931 OUT AROUND. Things Seen and Heard on a- Week End Trip. Paul Findlay, who is now sojourn- ing in Florence, Italy, sends me some correspondence which I think I will reproduce in this department, because the subject was first discussed in the Tradesman nearly a year ago, when Mr. Findlay and his wife were spend- ing the spring months in the Yosemite National park. He found that all the souvenirs on sale there were made in Germany and wrote a letter to the Tradesman suggesting that the sale of articles be confined to the handiwork of injured and disabled American sol- diers in the kaiser’s war. On bringing this matter to the attention of the di- rector of the National Park ‘Service, he received the following reply: Washington, Oct. 19—This will ac- knowledge receipt of your letter of Oct. 3 and the clipping from the Michigan Tradesman in regard to your visit to Yosemite National park. We note your protest against the sale of foreign made artic'es in Nation- al parks and appreciate the spirit in which you sent this protest to us. We are requesting the Superintendent of Yosemite National park to make a thorough investigation and report to this office concerning this practice. We are glad to note that you en- joyed your visit to Yosemite. Copy of our pamphlet, “Glimpses of our Na- tional Parks,’ is being enclosed here- with, with the thought that you may plan to visit some of our other Nation- al parks. E. Demaray, Acting Director Raton Park Service. To this letter Mr. Findlay replied as follows: Rome, Italy, Nov. 13—It is no mere figure of speech for me to say. Ll was mightily pleased with your note of Oct. 19, answering mine of Oct. 3. De- lay in writing again is accounted for by our being in Rome and_ other Italian cities for this winter. The booklet about the various National parks was kept at home for us against our return, but I think I already have a copy thereof, obtained in the Yosem- ite Valley. I am very havpy to now that you take my protest seriously. I believe I made it clear that I wrote in no spirit of narrow nationalism—chauvin- ism, I believe it is called. Nobody is happier than I when the Germans or any other people put over a good bit of commercial accomp‘ishment. Whole- some rivalry in commerce and indus- try spelis real progress toward mutual understanding and good will among all peoples. But—well, you have the rest of it. Let us make our own National park souvenirs, confining their pro- duction to American soldiers in the kaiser’s war. In expectation of spending many more Springs in the Yosemite and see- ing others among our wonderful parks, I am yours most sincerely, Paul Findlay. The above letter was subsequently supplemented by the following: Florence, Italy, Jan. 9—This is sup- plemental to mine of Oct. 3 and Nov. 13 on the general subject of suitable souvenirs and the manufacture thereof for sale in our National parks. My wife and I have this subject somewhat at heart and in our travels in Italy the past three months have kept our eyes open for suggestions. We find hereabouts a vast plethora of souvenirs of .all kinds, this being a major Italian industry designed to in- crease tourist travel. A suggestion has come to us as a result of thus thinking. That is that our disabled veterans of the kaiser’s war be given an absolute MICHIGAN TRADESMAN monopoly of the work of making souvenirs for sale in our National parks. Those men have developed their special talents along new lines to conform to the limitations imposed by their various disabilities. It is a familiar fact that they have evinced ability of adaptation fully commensu- rate with that attained by all who, de- prived of certain faculties, concentrate on what abilities remain to them. Here is a field so specialized as to afford an amply varied opportunity, with an out- let so large that it is likely to prove sufficient to absorb the entire produc- tive capacity of a great many of those veterans. By strict specialization, those men could unquestionably produce many articles with considerable artistic merit which yet could be sold for moderate prices; and, again, who would not be willing to pay a few cents more per article for things thus produced—and so labeled—than for anything “Made in Germany?” Practice enables Swiss artisions to produce wooden figures— human figures—with charminely real- istic expression which vet can be sold for anywhere from twenty-five cents up to many dollars. Even a blind man can do that sort of work by sense of touch alone. The practice of such work tends to bring out individuality of treatment so strongly that every now and then there is thereby revealed a real artist who then forges ahead with hope and ambition which becomes a life inspiration. Think what that would mean to men wearied by the monotony of unemployment or the sense of futility of employment that arises from the feeling that their work is a makeshift, provided, perhaps, merely to keep them from going in- sane, This then, is respectfully submitted for earnest consideration. Paul Findlay. Accompanying the above came a per- sonal letter to the writer of Out Around which appears to complete the campaign up to date, as follows: Florence, Italy, Jan. 9—I am send- ing you complete correspondence that resulted from my _ story of German made souvenirs as we found them in the Yosemite park last summer. Our thought is this: The folks to get this idea put over are the big men in the American Legion. Government men are pretty indifferent. They say nice things to smooth one down, but you get little or no action, except to file papers carefully in pigeon holes. But the Legion is strong enough to GET THINGS DONE if it wants them done and this seems to me a project entirely worthy of vigorous backing from every angle. I put this job up to you because I am not posted on whom these papers should be sent to. You can do that and I am sure you will be glad to do it for the general good. Again with every possible good wish to you both from us, who are having a perfectly marvelous time—with per- fect—though presently cold—weather in Fiorence, in a room which’ direct- ly fronts on the Arno in the block just down stream from Ponte Vecchio and. across from the most characteristic bit of Old Florence you could imagine. Paul Findlay. Because I want to be helpful in every matter of this kind I will send the executive head of the American Legion this printed page with the sug- gestion that he give the subject due consideration. Fifty-nine years ago I was a clerk in the general store of D. M. Mc- Clellan, at Reed City. There was no roasted coffee in those days and pack- age coffees were not sold in Northern Michigan at that time. Green coffee and coffee essence (ground chicory) were the only items we had to offer our coffee drinking customers. The purchaser browned his green coffee in a frying pan or baking tin in a hot oven, stirring frequently to keep the coffee from burning. This involved the use of a coffee mill by every cook and housewife. As a rule, the purchases were confined to Rio grades, which made a pretty rank drink. I learned to prefer East India coffee in those days and have never changed my opinion. I have tried every other kind of coffee ever grown in the world. When I was in Costa Rica in 1912 I saw coffee grown on the beautiful mountain sides of that country under what seemed to me ideal conditions. The methods of harvesting and pre- paring it for market were sanitary to the nth degree. The berries were large, clean and beautiful to look at. When I returned to this country I bought ten pounds of this coffee from the New York importers and had it roasted with great care. The results were so unpleasant that I presented the remainder of my purchase to our colored yard man, who pronounced it Shine: When the kaiser declared. war against civilization, I realized he would probably »commandeer all the green coffee in Holland and purchased a large quantity of Ancola (Old Gov- ernment Java) coffee which had reach- ed Amsterdam in 1896—eighteen years before war was declared. I still have much of this purchase in storage. It is now thirty-five years old and has changed color twice since I owned it. Just before he died I sent a sample to * George S. Wright, of Dwinnell, Wright & Co., Boston, who wrote me that it was the finest sample of East Indian coffee he had ever seen. Other coffee experts assure me this coffee will con- tinue to improve in aroma until it is fifty years old, but as I have enjoyed its possession for seventeen years I be- lieve I will now finish drinking it up. In writing to Mr. Findlay recently re- garding this coffee I found he does not agree with me regarding the superior- ity of East India coffees. He writes me from Florence, Italy, as follows: ‘Coffee? A really well aged Santos very seldom Rio*at all—is a quite mild drink in itself... I have drunk an old Rio, unblended, that was quite acceptable. But the old Santos takes readily the character of other varieties which are full flavored, full bodied and have distinct character. Thus we are able to produce a splendid drink which yet costs little enough to be a prac- ticable seller. No question that your Ancola is the finest strictly unblended coffee in the world or, I should say, as fine as any for it is a fact that coffee tasters—experts of long years experi- ence—confess themselves unable to de- tect the difference between old Java or Sumatra and a we'l selected, native hulled Bogota; and the Bogota costs so much less than the Javas as to be within the reach of ordinary drinkers. Not all of us, you know, can afford to buy and keep on hand several thousand pounds of Ancola—what? What you got on the Pullman when you returned from Panama was quite probably a blend of Santos, Bogota, perhaps Oaxaca Mexican or Guatemala, all ex- cept the first two designed to “hold” the flavor after the drink was made; because restaurants and dining cars must make coffee that will “stand up” in the urn as the expression is, ‘proportion of the Brazils and ~ I know how you feel about green tea, too, though my own taste is sufficiently catholic that I can enjoy any tea. I suppose this is because of quite a long experience with various varieties. I can drink Japan tea with relish, so long as it is a good tea and I under- stand what I am drinking. In sel.ing my own blends of coffee, I found there are two distinct char- acters which appeal to our people, and I like them both. One is the Java character, made up of Bogota, Santos and—among low erades—Rio. The other is Mexican character, made up of Mexican with Santos and Rio. We had several grades of these two kinds, the grade cheapening with the greater lesser proportion of the milds. A half and ha'f Santos and Bogota makés a good restaurant drink, provided it is not held too long. And so on, to infinitude; for coffee can be varied through differ- ent admixtures “until you can’t rest.” Therein lies the unlimited opportunity for so many brands as we have in America, From a practical standpoint Mr. Findlay’s judgment is much superior to my own because he was a retail grocer in Madison, Wis., for many years and his store was known far and wide for the high class goods he car- ried and the remarkable knowledge he possessed concerning the articles he sold. As I look back over the grocery merchandising field as it was a quar- ter of a century ago, I can recall only two grocers in this country who equalled Mr. Findlay in accurate knowledge of grocery staples—Charley Slack, of ‘Chicago, and Finley Acker, of Philadelphia. I knew both of these men very well and believe if they were alive to-day they would quickly cor- roborate what I say about Mr. Findlay. Mr. Findlay’s didactic letters have been a feature of the Tradesman for a good many years and I am assured by my grocery readers that they would not miss a single contiibution for many times the cost of the paper. When I note how little knowledge the average grocer has of the details of his business and how much more valuable he would be to himself and his customers if he devoted more time to the careful consideration of his busi- ness, so that he could tell his friends off hand where everything he handles comes from and how it is grown, har- vested and prepared for market, I won- der if the time will ever come when the grocers of this country will be as well posted as the grocers of Great Britain are compelled to be in order to be permitted to conduct a grocery emporium. I was pleased this week to receive the usual letter from Harry M. Royal, who is making a second winter so- journ in Sebring, Florida. I am de- lighted to learn the good people of Florida are beginning to realize that there is virtue in the glad hand: and are going out of their way-to offer a word of welcome to the strangers who pay them winter visits. I hope this change of heart goes so far as to em- brace municipal officials who have not treated investors in Florida securi- ties any too well in the past. I happen to have a friend who thought so well of Florida bonds that he purchased $100,000 of them, confining his pur- chases to municipal and improvement 10 MICHIGAN TRADESMAN January 28, 1931 issues covering bridges, roads and ir- rigation projects on the ridge in Cen- tral Florida, where much of the citrus fruit and vegetables shipped from the State are produced. In the setback Florida has received from many causes $40,000 of these bonds have been de- faulted on. In no case has the owner of the bonds been able to obtain any response whatever to the letters he has sent the authorities of the districts in which these bonds originated re- garding the reasons for the defaults. In some cases telegraphic enquiries have been treated with the same in- difference. That is why I expressed the hope that the wonderful new spirit which has come over the Florida peo- ple, according to our correspondent, may include the men in authority who have been anything but courteous in the matter referred to in the past. If anyone ever had a doubt about the utility of life insurance, carried for the benefit of the insurer’s estate, he has only to read what I record below to change his opinion. The late Arthur H. Herpolsheimer left an indebtedness of $439,500, as follows: fees snoiher 6 $150,000 Grand Rapids National Bank 137,000 Past wie 90,000 Sen by first wife —...__-___- 27,500 Mortgage on home ---------- 30,000 Miscetaneotis, 2... 5,000 His holdings in stocks, bonds and real estate aggregated $433,731.49, ac- cording to the report of the appraisers, who valued his Hahn Department common at more than $16 per share, although the present market is around $8 per share. If this stock had been appraised at actual value at the pres- ent time his assets would have been about $388,731.49, which would not have enabled his executor to pay the indebtedness by nearly $100,000. For- tunately, he carried more than half a million dollars insurance, on which the executor has already collected $521,- 317.40. All of the debts have been paid from the receipts of the life insur- ance, leaving approximately $82,000 cash to add to the estate. Mr. Herpolsheimer. received a check for approximately $343,000 for his in- terest in the Herpolsheimer Co. when the transfer was made to the Hahn department store, being at the rate of $196 for every $100 share he held in the parent company. As the capital stock of the Herpolsheimer Co. ‘was $1,000,000, the stockholders received $1,960,000 for their holdings. - This covered only the stock, book accounts and good will of the business. The two buildings fronting on Monroe avenue are owned by the William G. Herpolsheimer estate, which is in the hands of the Michigan Trust Co. The other building—formerly known as the Blodgett building—is owned by the Arthur H. Herpolsheimer Realty Co. The Hahn Co. made long-time leases for all of these buildings. Mr. Herpolsheimer’s salary for the first year after the sale of the Her- polsheimer Co. was $30,000. The next year it was $18,000. At the time of his death it was $6,000. It is commonly understood that Mr. Herpolsheimer met very heavy losses in stock speculations of various kinds. One of the losses was due to the pur- chase of 5,815 shares of Hahn depart- ment store common at $38 per share. This stock, which he held at the time of his death, is now selling at $8 per share, involving a loss of $30 per share or $174,450. Within a few weeks after the Hahn organization was formed the stock ‘went up to $52 and remained there long enough to enable the bank- ers who had purchased the securities to unload. Mr. Herpolsheimer could not dispose of his stock at this high price, because it was in a pool with others under agreement to withhold the stock from market for a year. By the time this pool agreement had expired the bottom had dropped out of the stock—a condition which still prevails. At the time of his death it was re- ported that Mr. MHerpolsheimer’s financial requirements approximated $60,000 per year as follows: luterest om loans ~-2—=-_----_- $24,000 Premiums on life insurance -__ 21,000 Personal expenses —.----.----- 15,000 Against this his receipts were about $18,000 as follows: Dividends on stocks _._.-_-. __ $12,000 altace 6,000 This was not a very enviable position for a man in Mr. Herpolsheimer’s con- dition to be in, but there is apparently no proof that the discrepancy between expenses and income had anything to do with his untimely death. E. A. Stowe. —_—_ +2 High Wages Do Not Make Prosperity. Albert H. Wiggin, chairman of the Chase National Bank of New York, is not much given to public utterances. As leader of the world’s largest bank, he prefers observation. What he has to say about business or public affairs affecting business he generally ad- dresses to his stockholders at their an- nual meeting. Upon that occasion this week he spoke his mind freely and pointedly. He is for reduction of the inter-allied debts because it’s good business to enable our foreign cus- tomers tc trade with us. For the same reason he would reduce tariff rates while keeping them protective. In these views he stands with a growing multitude. On the subject of artificial prices of goods and high wages he strikes a note which has been heard hitherto in relatively few quarters. His words on wages are worth repeating here. “It is not true that high wages make prosperity. Instead, prosperity makes high wages. When wages are kept higher than the market situation justifies, employment and the buying power of labor fall off. American busi- ness has proved its good will in deal- ing altogether too generously with la- bor on this point in the past year, and in many industries may reasonably ask labor to accept a moderate reduc- tion of wages designed to reduce costs and to increase both employment and the buying power of labor. Our re- stricted immigration, coupled with our relative abundance of capital and natural resources, is sufficient safe- guard for American wages.” To those who think as well as feel there is ma- terial in these phrases for serious re- flection. Mill Drops Bathing Suits. One of the leading Southern under- wear mills, which sometime ago intro- duced a range of pure worsted ribbed bathing suits, starting at $10.50, has definitely decided to discontinue this line. The company will continue to manufacture cotton bathing suits, how- ever. Extremely competitive condi- tions in the trade and the fact that the mill had opened its suits rather late in the season were advanced as reason for the move. With the removal of the $10.50 suit from the market, $11 is now reported to be the lowest price quoted on this type of suit. — Blues Show Color Leadership. While the demand for black con- tinues a feature, actual demand for Spring merchandise is now definitely beginning to crystalize early color trends. Blues are well ahead in the color preference in business placed in ready-to-wear and piece goods. Navies were said to be particularly outstand- ing, and are held likely to meet with into the strong favor well season. Shades on the beige order are rated next to blues in volume favor and are followed by aquatone and rose shades. Grays are in active request. ——_—_~-_2.>——_____ Silks Firming Up in Price. Prices on broad silks are gradually firming up, with advances of 7% to 12% cents per yard reported in some sections of the market on all-silk crepe constructions. It is held likely that increases will become general as cur- rent prices on silk fabrics do not reflect the recent rise in raw silk nor the ex- panding use of the fabric due to favor for pure dye goods instead of weighted types. Reports, however, indicate that stocks of goods on hand are ample and that a continuance of keen competi- tion is indicated. os Your circumstances may be uncon- genial, but they shall not long remain so if you but perceive an ideal and strive to reach it. You cannot travel within and stand still without. —_—___-_» + ~-— To rise to the top, first get to the bottom of things. Long Distance is Fast, Convenient and LOW IN COST Long distance telephoning has three features which make it attractive to everyone. Itis fast. In a very few seconds, usually, you can be talk- ing with your party; even calls to distant points usually are put through while you hold the line. Itis convenient. Youneed not goto any trouble—just pick up your telephone and give the name of the city or town and the ids hone number you are calling to the long distance operator. If you do not know the number, ask Information. Itis low in cost. You can telephone 100 miles for less than a cent a mile, and Jonger distances for even less per mile. The Yellow Pages of your Telephone Directory are a complete shopping guide MICHIGAN BELL TELEPHONE CO. * ° Ss ¢ . # . ron A @ie a citi acim a a oo 2 ° January 28, 1931 POINTERS FOR CLERKS Written By a Grocery Clerk of Manistee. Manistee, Jan. 21—About two years ago I had the pleasure of meeting you in Nielsen’s grocery, where I am em- ployed. Your time was very limited, as you were on your way to Grand Rapids. It is needless to say Mr. Nielsen is a subscriber to your trade journal. I look forward to the Trades- man every week. It is full of valuable information from cover to cover. It puts the iron in the backbone of any business. There is more food for thought in your publication than any other trade journal I have ever read. We do ai sstrictly cash-and-carry business, maintaining no delivery ser- vice. Business has been good with us. I have -~itten a few pointers that I think a clerk should know and prac- tice to be efficient. If you would like to reproduce them in your paper, you are welcome to them. I hope and pray that your career as editor of the Tradesman will never cease. Robert C. Bailey. In merchandising to-day there are several important things a clerk must know and do to be really efficient to his employer. To begin with a person following any vocation must not give counter- feit time and expect money that is good. Counterfeit time brings coun- terfeit money, and those who do just what they are paid for seldom get paid for what they do. Good efficient sales people are al- ways in demand, especially in present day conditions. The proof of the pud- ding is in the eating and the proof of a person is in his ability to produce. When a customer enters your store step up to him and make him feel you appreciate his coming in. If you are putting stock on the shelf, stop and wait on your trade first. When you approach what about your personal appearance? Are you presentable? That is an im- portant factor. Now please remember when you approach a customer you represent the store—clean aprons, clean clothes and other things that tend to make a good impression with the trade. The valued trade of to-day will not speak to you about it, but tell others. As an example, when a car dealer brings a car to a prospect to sell he doesn’t bring it full of dirt and mud. After you approach a customer do not ask him if he wants something. You know he does or he would not have come in. Break the time of day and wait on him for his purchases. Always be courteous and polite; if you don’t feel just right, keep that to your- self, for the trade doesn’t care to hear about that. A clerk as well as his employer must know his. goods, and be sold on the lines he is selling. The number of slices of pineapple, halves of peaches, varieties and sizes of pears, etc. Power of possession is another im- portant factor in selling things. In selling grapefruit, for instance, good grapefruit should be heavy. Pick out the fruit and let the customer hold it. That also applies to canned foods. To better illustrate the power of pos- session take that of a car dealer. He takes*a prospect out. He drives, tell- ing the prospect the good points of the car. You are not sold. He gives you a eustomer, MICHIGAN TRADESMAN the car to drive alone, telling you to return it at your convenience. You drive over highways and byways. You are behind the wheel. You feel the power of possession and ownership of that car. In most cases you are sold and a satisfied owner. A satisfied customer is a store’s best advertisement. Goods well displayed are half sold. Be suggestive in your work. Gain the confidence of the trade and, above all things, never mis- represent. ‘Sell your goods just as they are and be sold on the line you are selling. After a customer has made a num- ber of purchases, never say Is that all? You have asked him a question and suggested a negative answer. Transient trade, as well as your regular trade, know and talk about the appearance of your store. Keep your display windows clean and always filled with merchandise. iClerks behind the counter are never done with their work if they wish to attain a higher rung in the ladder. On opening the store in the morn- ing my first duty is to take care of the fruit display. fruit can spoil the whole display in the fruit window. Don’t fail to keep the shelves well stocked and priced. Priced foods sell much faster than goods which are not marked. ‘Of course, if you raise the price of eggs 10 cents per dozen don’t put a large basket of them in the win- dow with a large price per dozen on them. A grocer received a phone call from a customer thirteen blocks away. She wished a nickel’s worth of animal crackers delivered and wanted the clerk to omit the tigers as they frightened the baby. That is service to the other extreme. A clerk should never wait for the boss to tell him what to do. A clerk’s work is never done in a grocery store. Always strive to attain higher things in life. Whatever you are, be a good one. Have high standards and ideals. Have your target set high and go after it. Earlier in the season we had two sizes of strictly fresh eggs. Instead of printing signs, Smal{ pullet eggs 33c dozen—large eggs 39c dozen, we printed signs, Strictly fresh medium size 33c dozen, strictly fresh jumbo size 39c dozen. The trade is more readily convinced of the difference. Often after grinding a pound of coffee I let the customer smell the coffee before sealing. Freshly ground coffee always smells good and con- vinces the customer of the quality. In pricing goods always price in groups. For instance, if you ,sell bananas at 9c per pound or three pounds for 25c, always feature three pounds. If you have read any hints that might prove practical, use them; if not, don’t. Yours for more business, Robert C. Bailey. a ee Liquid Metal Polish. Kiecelonhe _..... «10 parts Prepared chalk ___..___---- 10 parts Olete: 2250 oe ee 10 parts Stearn 5 parts Oil of turpentine _________- 20 parts Kerosene 200020) 50 parts A poor orange or other . , 11 Grocers Have Installed the MONARCH WAY MON QUALITY FOODS are unsurpassed —seldom equalled, never excelled. Prices are low, with living profits. The Monarch Way—'See it in glass, buy it in tin’—equips a store in up-to-date style. We give you the idea. We charge no royalties nor rents for our patents. y===-==-==-= MAIL COUPON NO REID, MURDOCH & CO., P. O. Drawer RM, Chicago, Ill. MT i i : Please tell me about the Monarch Way. i : INGE. 6 oo ves cece ewes += i ; VAD AES. 0 ae icc eee f. a A SSE PS ET ee eee rere es eesee cere reer reer esese sees ae a a HIS Generation, Too, Prefers ROYAL A novel and convincing Royal Baking Powder advertising campaign is arousing new interest among women in this famous product. Because now they can actually see the action of the powder in cake Microscopic photographs in each advertisement show the smooth, even action of Royal Baking Powder as compared with the uneven action of inferior baking powders. Something that has never before been done! while baking. Let your customers know that you are selling this money-making product. TEREST THE ADVERTISING CAMPAIGN IS CREATING. a ee ge ee me CASH IN ON THE IN- YA BAKING POWDER Now distributed by your local jobber 5 BIG REASONS why you should push STANDARD BRANDS Products 1—Prompt service and fre- quent deliveries. ° 2—Small stocks properly regulated and small in- vestments. 3—Quick turnover and quick profits, 4—A reputation of fresh- ness with every product, 5—Nation-wide advertising. 12 MICHIGAN TRADESMAN January 28, 1931 FINANCIAL The Year 1931 Will Do Better Than Expected. The writer’s 1930 forecast miscarried. The 1929 horoscope was cast thus: “That the early part of 1929 will wit- ness further marking-up of stock quo- tations is the general expectation. My humble view is that the strain upon credit will cause the speculative boom to collapse this year. I fear, too, that disturbances in Wall Street will be sufficiently severe to have some ad- verse effect upon industry and general business. Wall Street suggests Monte Carlo more than the world’s leading mart for the calm, sober, sane appraisal of investment values.” That proved only too accurate a reading of 1929. But look how last year’s prognos- tications missed fire: ““Whereas it was not necessary a year ago to resort to ‘ifs,’ ‘buts,’ ‘perhapses’ and other hedg- ing phrases, one hesitates to be equal- ly emphatic at the opening of 1930. However, here is my guess: the stock market will achieve a recovery exceed- ing current expectations. Candidly, it takes courage—perhaps it would be better to say rashness—to attempt to forecast the course of industry and business. My paradoxical prediction is that business will be reasonably satis- factory but that employment will not be equally satisfactory. General re- tail trade will do well if it does not prove sub-normal.” What of 1931? First let me summarize the gist of “ninety-nine out of every hundred printed New Year prophecies: “Things will continue very unsatis- factory for the first three months and may not show any appreciable improve- ment during the second three months; but recovery thereafter should become more recognizable, and by the end of the year the country should be doing better than in recent months. The course of the stock market should be somewhat similar.” I feel that the year will be less un- satisfactory than commonly antici- pated. I venture the prediction that 1931 will bring numerous uncomfortable days for stock market bears, and that such days will be witnessed long be- fore the second half of the year. I believe that almost every basic commodity now selling below cost of production will begin, sooner rather than later, to move upwards and that the general conimodity price level in the United States will be substantially higher a year from now. I cannot see how retail trade can continue as restricted as it was during 1930. A distinct quickening of order- ing should develop even in the first six months. The first definite up-turn, one visi- ble to all, is more likely to come in Wall (Street than outside of Wall Street, although this up-turn logically will be preceded by symptoms of im- provement in trade and industry not discernible to the man in the street. Expect a lot of failures during the first part of the year—commercial fail- ures, financial failures, miscellaneous failures. Unempioyment, while it may become somewhat less of a disturbing factor, is hardly likely to disappear this year. Indeed, labor and its troubles are al- most sure to prove a depressing influ- ence for many months. Whether wages can be— theoretically — main- tained at their boom peak is question- able. We all know, of course, that the Nation’s total pay envelope decreased quite sharply last year. A shorter work-week may be adopted at a goodly many points, at the established wage rate per hour or day, but at a reduced total for the week. No general solu- tion of our employment problem is yet within sight. B. C. Forbes. —_++-.—___ Few Failures Shown For Banks of Reserve System. One bank in every’ twenty-five closed its doors in this country in 1930 but the high mortality of infant insti- tutions makes the record look worse than it is. Go beyond the simple statement that 1,326 banks suspended payments last year, to a study of their import- ance, in a country mothering 24,079 banks with total deposits of $59,847,- 195,000 and you will conclude that 1930’s banking casualties were not the serious economic loss that their count suggests. For, and here is the’ point so many miss, one bank in every twenty- five failed but only $1 of our total bank deposits in every 100 was lodged in the banks that closed their doors. That is to say the total deposits of banks suspending payment in 1930 was $903,954,000, which, when divided by the institutions involved, shows an average for each failed bank of only $681,000. Allow for one suspension known to New Yorkers that held de- posits running high in the millions and you can see that the average could never have been pulled down so low except by the suspension of many tiny banks. Total deposits of the failed banks did not average more than $250,000 in the States of North Dakota, Kansas, Georgia, Idaho, Oregon, Oklahoma, Montana and Colorado. They did not average $100,000 in some states. Idaho’s suspended bank lodged total deposits of but $46,000, but at the other extreme was New York, where banks that failed last year carried deposits aver- aging $23,250,000. Yet one point more remains for em- phasis in the report of banking casual- ties. But 188 of the 1,326 suspensions were members of the Federal Reserve system and subject to the watchful eye of the central banking authorities. It recalls a recent statement of Con- troller Pole that the number of banks with National charters that failed in the year following the 1929 panic was only 104. What the story teaches is that most of the failures of the banking world in the last year or more have been in small institutions where management is too often incompetent or tinged with a speculative bias and in institutions not under the country’s best banking supervision. Without minimizing the seriousness of a casualty list for 1930 in banks that is twice as large as 1929, and three times as large as 1928, it must on con- sideration be plain that the repetition of suspension announcements over the The ability to invest wisely is the keystone of prosperity A. E. KUSTERER & CO. 303-307 Michigan Trust Building GRAND ‘RAPIDS, MICHIGAN The Oldest Investment Banking House in Western Michigan Phone 4267 Tie ripe safety and helpful service of the Old Kent are available 24 hours a day --to those who bank by mail. A telephone eall -- 4355 -- will start the machinery of opening an ae- eount. Thereafter, it’s easy. Try it! OLD KENT BANK Grand Rapids’ Oldest and Largest Bank MAAAAAAAAAAAAAAAAAAAAAAAAA Tried by Fire w During the last three months Industry has been tried by fire. There have been changes, re- adjustments and new policies, but all these have only proved more conclusively than ever the soundness and firm structure of American business. Y Such readjustments in industry, however, demand careful scrut- iny and equal readjustment of investments. v We offer you our complete facil- ities for this purpose. A thorough analysis of your investment prob- lems and accurate information on any securities you hold or contemplate purchasing. © wv EITER, URTIS& EITTER Investment Bankers and Brokers Grand Rapids Muskegon L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 : e ° i fi | ‘ Port « 6 ey « * 4 @ihie ei ~ Lia x e ie * f ’ « . i rate, « . January 28, 1931 MICHIGAN TRADESMAN . 13 last year has somewhat exaggerated the economic importance of the un- pleasant episode. : Paul Willard Garrett. [Copyrighted, 1931.] 2» > + ___. Trusts Withdrawing Stocks. A basis for estimating the possible effect on listed stocks of investment trust accumulation was provided for the first time by a survey of the hold- ings of fifteen fixed type trusts con- ducted by ‘C. P. Keane, editor of Keane’s Investment Trust Monthly. The investigation showed _ these trusts had withdrawn from the open market more than 3,000,000 shares in 294 companies with a market valuation of about $211,000,000. Inasmuch as the stocks acquired have been deposited with trust companies and are not to be sold until termination of trust agreements, unless individual com- panies are adversely affected, their re- moval tends to reduce the floating sup- ply available for market purposes and investment demand. Six per cent. of the voting stock of Eastman Kodak and Western Union Telegraph, for instances, has been withdrawn from the market by these fifteen fixed: trusts... About 6.2 per cent. of Ingersoll Rand’s stock has been taken out of the market. Large arfiounts of stock in leading companies are held outright by man- agement trusts, too, so that accumula- tions of this kind gradually are re- stricting shares held in brokers’ names. More than 4 per cent. of Otis Eleva- tor’s shares are held by the fifteen trusts and about 3 per cent. each of Union Pacific and Atchison shares is in these portfolios. More than 2 per cent. of American Tobacco’s “B” stock is held. With sales of fixed trust certificates steadily increasing, in the face of a steady price decline and generally un- favorable market conditions, many be- lieve purchases for trust portfolios will be measurably larger when prices ad- vance. Any shortage thus created would tend to advance prices sharply. Although only a relatively small ratio of American Telephone’s out- standing stock is held by the fixed trusts, the market value of the 80,221 shares owned amounts to more than $14,300,000, or almost 7 per cent. of the total valuation of $211,000,000 in 294 companies. The greatest number of shares of any one concern withdrawn from the market is 167,388. This block of stock is in Commonwealth and Southern. Al- most 113,000 shares of North American are held in the portfolios. William Russell White. [Copyrighted, 1931.] —_>-+ Believes Country Will Emerge Strong- er Than Before. Percy H. Johnston is not one of those men in high executive position to whom the country must look in vain for an expression on business in these times when so many leaders have been loath to lead. In his remarks to stockholders of the Chemical Bank and Trust Company to-day the president of that institution definitely took sides with that slowly increasing number of conspicuous men in finance sharing the view that “the present depression has about run its course.” iMr. Johnston’s belief is not only that industry will revive but that business will “return to sounder and more old-fashioned principles’ as a result of its 1930 experience which is teaching us that “wealth is created by work and endeavor” rather than as so many suppose “‘by the process of mark- ing up values overnight.” Now if anybody in Wall Street is qualified to comment on the virtues of “old-fashioned principles” it should be the head of a bank with a history of such distinction running back 107 years that long ago it came to be known as “Old Bullion.” That bank’s ability to withstand ad- versity in earlier periods of financial distress in this country makes signifi- cant a little philosophical observation that Mr. Johnston wove into his re- marks: “A by-product of this economic ad- justment has been a large number of bank failures, causing hardship and dis- comfort ‘to many sections of our coun- try. The fundamentals of sound bank- ing are constant. That banks must be managed by competent financial en- gineers has again been brought forcibly before the people. Favor and benevo- lence are not the attributes of banking, but strict justice and the rigid perform- ance of contracts are its rightful foun- dations. The one hundred and seven years’ history of this bank has taught us that for a bank to operate success- fully it must operate conservatively; it cannot put the money of Peter into the speculations of Paul.” Interesting it is to recall that Mr. Johnston in his report a year ago ex- pressed the belief that in 1930 this country would suffer a material reduc- tion in National income. ‘It adds weight to his present observation that the sad and costly lesson in the end will make this country “emerge strong- er and sounder than ever before. For- tunately, we are a creditor Nation and our banks are in a sound and liquid position and are amply fortified to meet the new and expanding needs of business that will inevitably come.” Paul Willard Garrett. [Copyrighted, 1931.] - —_>++____ Men Lose Jobs To Machines. Buried in this month’s bulletin of the Federal Reserve Board are some figures that make a graphic picture of what is happening in this machine age. We are rapidly expanding the volume of manufacturing with no commensu- rate growth in manufacturing employ- ment. | No development of the last decade is more discussed in economic circles perhaps in Wall Street than the un- even growth in production and em- ployes in American manufacturing plants. Plot from 1899 index numbers on the volume of production in this country, and on the number of manu- facturing employes, and you will find the curves running along fairly close together up to ten years ago. Since 1921 they have separated wide- ly. In the last ten years the volume of production for American manufac- turing plants has greatly outrun the growth in the number of employes. It is no new discovery but the Reserve The Measure ot a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. Q GRAND RAPIDS SAVINGS BANK The Bank Where You Feel At Home’’ 16 CONVENIENT OFFICES GRAND RAPIDS NATIONAL BANK as Established 1860—incorporated 1865 — Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank 14 Board in its January number gives figures on this puzzling change. Manufacturers in the last thirty years have trebled the physical volume of their output with but a doubling in the number of workers. This slower rate of increase in the number of work- ers employed “was the result both of the introduction of labor-saving de- vices in established industries and the relatively more rapid growth in the use of new industries—such as petro- leum and automobiles—that outlast labor per unit of production.” Says the board: “During the war years the number of factory employes increased at a rate almost as rapid as production. In 1921 the decline in em- ployment was large, and since that time, while the number of factory em- ployes has increased somewhat, the war-time total has not been equaled. During each of the other periods of business recession since the war meth- ods of factory production have been so reorganized as to require less labor, and in the ensuing periods of business activity the total volume of factory employment has not regained its for- mer level.” Disturbing as is this development in some respects the resultant unsettle- ment to labor comes more from the necessity for shifts in occupation by individuals than from forced unem- ployment. For, as the Board itself observes, after viewing the situation in perspective, “other occupations have absorbed a large part of the workers released from factories.” Paul Willard Garrett. [Copyrighted, 1931.] ee History Repeating Itself. President Hoover’s clash with the Senate over the attempt to recall three members of the Federal Power Com- mission recalls another notable inci- dent of a similar kind which occurred nearly half a century ago and which added a mouth-filling phrase to the National vocabulary. Grover Cleveland was President, serving the first year of his first term. There was a law which required the President to nominate persons to fill all vacancies within thirty days after the opening of each session of Con- gress. The object of this law was to prevent the filling of vacancies when Congress was not in session and, in particular, to discourage the making of removals by the President without previous consultation with the Senate. It constituted a threat that if a re- moval was made which the Senate did not relish, it would refuse to confirm the man whom the President proposed to appoint in place of the man dis- missed. In accordance with this law, Cleve- land sent to the Senate the names of 643 persons whom he had chosen to fill the places of officials whom he had suspended while Congress was not in session. The Senate’s first move in reply was to ask the members of the Cabinet in whose departments these suspensions had been made what the reasons for the actions were. As the giving of the reasons in this way would have constituted an admission that the Senate was entitled to an official ex- planation from the White House, the members of the Cabinet, by ‘Cleveland’s MICHIGAN TRADESMAN direction, declined to give them on the ground that “the public interest would not be thereby promoted” or that “the reasons related to a purely executive act.” After some delay the Senate renewed the attack,by directing, not requesting, the Attorney General to transmit copies of all documents filed in his de- partment since the first day of the year relating to the conduct of the office of Federal District Attorney for the Southern District of Alabama—one of the offices affected by the removals. The reply of the Attorney General -an: “I am directed by the President to refuse your demand.” The Senate Judiciary Committee now brought in a report ostensibly censuring the Presi- dent. This move evoked a message from Cleveland in which, referring to some old, half-forgotten laws which had been cited, he said: “And so it happeens that after an existence of nearly twenty years of almost innocu- ous desuetude these laws are brought forth—apparently the repealed as well as the unrepealed—and put in the way of an Executive who is willing, if per- mitted, to attempt an improvement in the method of administration.” The words “innocuous desuetude” caught the fancy of the country. Daily somebody spoke of something as being in a state of innocuous desuetude. It was decades before the phrase. itself began to show signs of taking that Same course, The Senate debated the message for two weeks and adopted the report of censure by a vote of thirty-two to twenty-five. Then Cleveland called its attention to the fact that the term of cffice of the removed District Attorney had expired before the Senate had made its demand for the papers relat- sng to his removal and that the only question before it in that connection, therefore, was the confirmation of his successor. This humorous develop- ment ended the battle. At the next session of Congress Senator Hoar, of Massachusetts, a Republican, intro- duced a bill repealing the thirty-day law—a law which had been denounced by three Republican Presidents and which was widely regarded as probably unconstitutional. On the third of March, 1886, ‘Cleveland had the pleas- ure of signing the repeal. He had re- stored to the Presidency the preroga- tive it possessed under Washington. ——_> ++ ___-- A Business Man’s Philosophy. Someone has said: “The chance of heroic endeavor of a spectacular kind does not often come. The man who really counts in this life is not the man who: thinks how well he could do some bit of heroism if the chance arose, but the man who actually does the hum- drum, work-a-day, everyday duties as these duties arise.” Here is a formula that has been used by every man who has ever done any- thing of solid, permanent worth. The writers of popular biographies suffer a handicap because of the im- patience of readers who insist that the early life of the subject be quickly dis- posed of. “Get into big-time stuff!” is the cry. Is there not a need for autobiog- raphies by some man, notably success- ful in business, in literature, or in politics, which end at the age of twenty-five or thirty, just as the au- thors are getting into their stride? Such a book should be written by a man of sixty or over. It should be a simple and honest narrative of his life between the ages of twelve and thirty. The study should be serious, without retrospective smiles at youthful mis- givings and heartbreaks. Such a book should prove an excel- lent manual for young men of sincere purpose, who are ambitious to make the most of themselves, but who fail to realize that opportunity for distinc- tion lies in doing ordinary things well and not in erratically striving for what are known as grand-stand plays. William Feather. ——__+- + ___ The business year ahead is destined to be an extraordinarily competitive period, with the rewards going to busi- ness men who show courage and a spirit of adventure in a time of general hesitation, and who at the same time will produce merchandise which cap- These Be Our Leaders Sold only by The Blodgett-Beckley Co. Members India Tea Bureau Main Office Toledo Detroit Office and Warehouse 517 East Larned Street January 28, 1931 tivates the public fancy. Net profits will be cut out of operating expenses, rather than squeezed out of reluctant ultimate consumers. The wide-awake executive should not forget that the seeds of a new prosperity have been sown during the current depression. MAKE YOUR OWN STORE SIGNS AND SHOW CARDS Attractive Displays, Banners, etc., with I A-REARI A [sxow CARD WRITER L Paw ii rs Easy, fast, interesting, and economical. Send for free descriptive folder& prices. NATIONAL SIGN STENCIL CO., Inc., 1622 University Ave., St. Paul, Minn. . FRIED CAKES A Delicious Home Made Product WHOLESALE and RETAIL MAPES FRIEDCAKE SHOP No. 1 N. Div. Ave., in Basement Phone 48822 \ Fenton Davis & Boyle _Lnvestment Bankers wv. Detroit Grand Rapids Chicago > Can there be sound reason for neglecting to consult ex- perienced Investment Bank- ers—either to confirm exist- ing investments or to recom- mend — (to those who so requést)—particularly desir- able ones—available at this time? Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Sea Re ft » . « . e « ° « 4 ™ e e f (y e © oe x _ * ee e e Re + ’ se . . * «© * 6 £4™, e e f “ « e ¥ .) e a ee January 28, 1931 MUTUAL FIRE INSURANCE Advantage of Having Tenants’ Better- ment Insurance. There is a credit interest involved in the insuring of tenants’ “betterments and improvements.” The tenant, naturally, must borrow money with which to install his light- ing fixtures, partitions, special display windows, sound proofing devices, or hand painted ceilings. If he does not borrow he must invest his own money, or that of his stockholders or partners. If the improvements or betterments are destroyed by fire, water, cyclone, earthquake, explosion, or other hazards and there is no insurance, or more likely if the insurance is improperly arranged for, then the credit standing of the tenant becomes impaired. Very few bankers, and fewer insur- ance agents, make enquiries about the way in which such improvements are insured. The answer is important to the credit manager who has extended credit to the tenant. Too often it is assumed that the insurance is all taken care of under the building owner’s fire insurance policy. Improvements and betterments in- surance seems to fall in the category of specialty insurance coverages sadly neglected and yet most essential in protecting contractural obligations— leases, mortgages, loans, bills of credit and so on. Such insurance policies similar to demolilion insurance, use and occupancy, depreciation insurance, leasehold and so on, cannot be sold in the general sense. These policies must be fitted to the conditions at hand. There are several ways of insuring tenants’ betterments and improve- ments. It would seem that the simplest method would be for Mr. Tenant to order a separate fire insurance policy to cover his interest in the betterments and improvements for which he is re- sponsible. This is the solution, pro- viding Mr. Tenant is perfectly willing to pay the entire premium for the necessary insurance to protect his in- terest in these betterments and im- provements during the term of his lease. In the event of a loss he is not entitled to collect a sum greater than the value of these betterments or im- provements to him at the time of loss, and therefore, to arrive at the insur- able amount calls for study. The in- surance can be written in this fashion, but perhaps there is a better way. The improvements revert to the own- er of the building at the conclusion of the tenant’s lease. Therefore, Mr. Tenant, in association with the build- ing owner, can insure these improve- ments and betterments in a joint fire insurance policy issued in both names and for the full value of the improve- ments. Then the tenant and the build- ing owner can split the premium be- tween them and each pay half, or whatever proportion they can agree upon. This is not always simple to arrange although it is the best plan. The tenant’s interest in his betterments and improvements diminishes each year and the building owner’s interest increases. Therefore, while the amount of insurance would remain the same each year, allowing for depreciation, the tenant should at first pay the larg- est portion of the premium and as the MICHIGAN TRADESMAN term of the lease expires pass along this obligation to the building owner who eventually will come into posses- sion of the improvements. There is a policy form for insuring improvements and betterments for their diminishing value quite similar to the form for insuring leasehold value, and leasehold profit, or leasehold bonuses. This is not available in all states but a demand for this type of policy will lead to its further adoption. Let us assume that a merchant has leased two stories of the building for a period of fifteen years. He has in- stalled a new front entrance, also a hard rubber tile floor to make the store more attractive. Perhaps he has added metal ceilings and constructed a balcony. Possibly he has attempted other decorations, including new light- ing fixtures which required special wir- ing and also rearranged the basement and added a number of new partitions. These improvements, he figures, will attract customers and increase his sales. Assume that he invested $80,- 000 in such improvements. According to his lease he has fifteen years in which to realize on his investment of $80,000. At the expiration of the fifteen years the building owner auto- matically becomes the owner of the alterations, or else enters into a new lease. We will assume that the mer- chant tenant is amortizing the value of his improvements at the rate of 6% per cent. a year in order to reduce the book value of these improvements at a rate whick at the expiration of the lease will bring them down to a cipher. If the tenant maintains these im- provements during the entire period of tenancy it is only proper that he should depreciate the value at the rate of 6% per cent. a year, because if the property were destroyed in the last year of tenancy he could collect only 1/15 of the value of these improve- ments, This policy form recommended is designed much along the lines of a leasehold policy and provides for in- suring the diminishing value of these betterments and improvements to the tenant. This provision reads: “That the value of such interest les- sens each month as the lease expires.” The form specifically provides that such betterments and improvements constitute a part of the building and do not cover any fixtures or fittings not permanently attached to the building. The date of the lease is indicated on the form and. the number of years it has to run, and also the expiration date of the lease. The premium is arrived at as in the leasehold interest policy. The liability on the first day of the month of the policy term is added to the liability on the first day of the last month of the policy term and divided by two to ar- rive at the average amount of liability. For practical illustration—if on the first day of January, when the policy is is- sued, the liability is $12,000, and on the first day of December, the last month: of the policy, the liability is $1,000, the total of the two would be $13,000, which divided by two produces an average liability of $6,500 during the term of the policy. The amount recoverable under the above mentioned form is reduced pro ‘rata from month to month and in case of loss the amount paid would not ex- ceed the value of the interest of the assured at the time of loss or the anmrount of the policy. It is important to know that, under this form, if there is a fire and the lease is not cancelled the maximum amount collectible is based upon the replacement cost of only such improvements and_better- ments damaged by fire. If-the lease is cancelled by fire the maximum amount collectible is the total replacement cost of all improvements and _ better- ments whether or not damaged by fire. There is much more to improves ~ ments and betterments insurance than appears on the surface and the credit manager, as well as the interested ten- ant, and even the building owner, should consult a well trained insurance agent who is connected with an ex- perienced fire insurance company thor- oughly familiar with such insurance. If the tenant and the building owner each insure the improvements sep- arately there is a question of “double insurance.” In some parts of the coun- try the insurance laws permit the les- see to have the insurance written in his name only along with a provision to the effect that such insurance ap- plies to his benefit without respect to any insurance that the owner may carry on the building. The points of co-insurance should be watched, also the matter of replacement costs. There are these three possible meth- ods by which to insure betterments and improvements. First, as separate insurance written in the name of the tenant only and paid for by him. Be- 15 fore insuring in this manner he should carefully read his lease and also have some knowledge of the building own- er’s fire insurance contracts. He would also want to decrease his amount of insurance from time to time. Second- ly, he can insure the improvements jointly with the building owner. Third, he can consider a diminishing form as proposed. Should the tenant carry a general cover under which he insures his contents on a monthly reporting basis he can include his improvements and betterments in such a policy. C. T. Hubbard. ———_2..->————_ Boston Receivers Puzzled Over Mexi- can Tomato Case. Boston, Jan. 26—Local receivers of Mexican tomatoes are in a quandary now as to just what to do with con- signments that have come to them with a heavy duty attached, which must be paid, plus freight charges, be- fore the car is released. In some cases the cars have been shipped on consign- ment, and the consignee cannot look at the car without paying the duty which, in instances, has been as high as $600 car. They have all refused to do this, as many cars have arrived practically worthless. An appeal to Washington has béen fruitiess and, at last accounts, it was said that the cars would all be sold at auction late this week, ——__* + ~~ It would be quite a blessing to the country if public officials would re- member that sound business principles remain sound, even in time of emer- gency. —_+~+<-__ After the first rung the climbing is less hard. Affiliated with 320 Houseman Bldg. The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Ne cons 3 O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer 16 COMPETING WITH CHAINS. Independent Grocer and Wife Net E’ght Thousand Dollars. ‘Most boys, I believe, at one time or another, harbor the secret desire’ to some day be a storekeeper. Perhaps this is one reason why we find so many people engaged in re- tailing at one time or another and, un- fortunately, too, I am afriad that in- directly it may be the cause of some of the failures among retailers, which we find are much too numerous. One of the most frequent causes of such failures is the lack of business experi- ence and business ability. Many peo- ple seem to believe that anyone can keep a store, and that if one wants to live in ease and comfort all he has to do is to open up a grocery store or a small shop and his future is assured. Possibly at one time in our history that may have been partly true, but the grim facts of business statistics show us that it is not true at present. Retailing is fast becoming a science —I almost said a profession—and the man or woman who expécts to make a success of what seems to so many the simple thing of keeping a store must master and apply these basic principles and must study his business with meticulous detail. Retailing is the crucial step in all business activity. The bottle neck of all business lies at the retail counter. The manufacturer can produce and the wholesaler can distribute only as rap- idly and as much as the retailers are able to pass on to the final consumers. But, all retailers are not successful. In some of the studies we have made, we have been amazed at the vast num- ber of failures and~ unsuccessful at- tempts to run a retail store. When the Department of Commerce under- took a study of the grocery business in Louisville, Ky., at the request of local and National grocery associations, we were told that on the basis of three years’ statistics there were on an aver- age thirty retail grocers going out of business in that city every month. And, they said further, there were thirty- two new ones coming in to take their places. That meant 360 grocers going out of business every year out of a total of about 1,000 independent grocery stores in that city—a turnover of more than one-third every year. These facts emphasize the enormous waste and loss which business is suf- fering through these failures in retail stores. To a certain extent manufacturers and wholesalers are responsible for en- couraging or assisting individuals to go into the retail business who do not have the ability or the training to make the business successful. The demand for more outlets to take care of the ever increasing pressure of mass pro- duction has resulted in encouragement and financial assistance in the opening of stores to many individuals who ought never to have gone into business on their own account. Such individ- uals with a few hundred dollars of savings, perhaps with a little more borrowed from friends or relatives, will be given a line of credit by a sup- ply house. Lacking the knowledge and ‘ability to make the business successful, MICHIGAN TRADESMAN they soon give away their own capital and that which they haye borrowed and go out of business with serious losses to the wholesaler or the manu- facturer who financed them. There is, however, another and a brighter side to this picture. We find many retail dealers who are managing their businesses in a competent and successful manner. In the Louisville Grocery Survey the Department stud- ied in detail the operations of twenty- six retail groceres. We found among these stores examples of very good as well as very poor merchandsing, but many of these stores were meeting chain store and other competition suc- cessfully and were making good profits from their business. For example, one of these twenty- six stores was doing about $120,000 worth of business in a very ordinary neighborhood. About 65 per cent. of his business was on a credit and deliv- ery basis. Yet, after a very careful study of all the costs involved, allow- ing for a salary to the owner and his wife—who spent part of her time in the store—and also for the rent on the building, which he owned—as well as including all expenses, we found this man making a net profit of approxi- mately $8,000 a year. Chain store competition was not worrying this grocer, although he had it to meet. But he was putting into his store the same kind of efficient management that the chain store used and, in addition, he was able to mer- chandise his products far more effec- tively than the average hired manager of a chain store. Some of the elements responsible for the success of this grocer included a careful control of his stock based up- on accurate records. We made two physical inventories of the stock car- ried in this grocery and found it each time in the neighborhood of $3,000 and on this investment he was selling $120,- 000 worth of goods a year, represent- ing an annual turnover of approximate- ly forty times. Yet he was not buying in excessively small quantities. He knew his trade and he placed his or- ders to meet their needs from one de- livery period to the next. Brands or items which were in slight demand by his customers were not carried, yet this did not prevent him from trying out new products as they appeared. Another important element in his success was aggressive merchandising through the free use of the telephone, and in modern store arrangement and display of goods. The use of the tele- phone to solicit orders for delivery made it possible to spread the filling of these orders over the day more evenly than in the case of a strictly cash and carry grocery with its peaks of customers and, hence, a smaller force of clerks was required for the same volume of business. Needless to say, he kept a careful scrutiny of his charge accounts with the result that his bad debt losses were insignificant. On the other hand, some of the stores studied in Louisville presented a striking contrast to these successful ones. Some of these were found to be veritable grocery museums, often with antiquated merchandise which had been on the shelves or under the counter for years. One man had seventeen January 28, 1931 t Eve ayaa HEKMAN’'S tae Cookie-Cakes and Crackers ASTERPIECES OF THE BAKERS ART wk J 4 fesining joke . re a re ee ee ee ee eee WHY KEEP UP-TO-DATE? Here’s one answer. Because it is the up-to-date merchant who is suc- cessful. No longer is it possible to retain customers if the store equip- ment is antiquated, the stock unattractive, the shelves disorderly, the stock untidy. . Terrell steel wall and counter shelving will make your store attractive. Easily erected from standardized parts, with adjustable shelves, Terrell shelving is lasting, attractive, flexible, sanitary and economical. LET US HELP YOU MODERNIZE YOUR STORE TERRELL’S EQUIPMENT COMPANY GRAND RAPIDS, MICHIGAN SS a SS Sica are cob aate NE Siinminel ia sa a A January 28, 1931 brands of coffee, whereas he should have been able to serve his trade with not more than four or five well-chosen brands. Other grocers were buying goods from twice as many sources of supply as were economical. Few of them were taking advantage of the selling power of modern store arrange- ment and display. As a result of the Department’s work many of these Louisville grocers re- modeled their stores, eliminating an- tiquated counters that formerly fenced the customers from the shelves; using central display tables, and assembling rapidly moving staple items near the wrapping counter. In every instance such remodeling resulted in an in- crease of business from 10 to 50 per cent. and permitted it to be handled with less effort and often at less ex- pense. It is along these lines that the wide- awake, capable retail merchant of to- day can increase his business and lower his costs with resulting benefit to himself and with lower prices and better service to the consumer. It is of interest to point out here that the number of actual failures among retail grocers in Louisville declined 80 per cent. in comparison of 1929 with the 11 months of 1930. Louisville organ- izations attribute this result in large measure to the beneficial results of the grocery survey which pointed the way to more profitable practices. Frank M. Surface. —_—_2~-—___ Questions and Answers of Interest To Grocers. No. 1—Question—What vegetable has been styled “A cabbage with a college education?” . Answer—Cauliflower has been styled “a cabbage with a college education” for it is a cabbage whose characteris- tics are the result of careful selection and cultivation. The vegetable proper is a white compact mass, instead of leaves as in other varieties of cabbage. No. 2—Question—What is dry ice? Answer—Carbon dioxide gas that solidifies under pressure is called “dry ice.” It has all the cooling effects of ice, but evaporates without leaving a trace of moisture. No. 3—Question—Should inventory be figured at cost or replacement value? Answer—Inventories are figured at the lower of either cost or replacemnt. If an article can be replaced at a lower price than it cost, then it should be figured at the replacement price. If it is now worth more than it cost, it should be figured at cost price. This method gives an accurate picture of real values and prevents self-deception as to real worth. No. 4—Question—What food adds lime to the body? Answer—Milk is the chief food for lime. Lime is used especially in the bones and teeth, but is also found in other tissues, and in the blood. Lack of lime in the diet causes soft teeth and poor bones. No. 5—Question—How long will white flour keep? Answer—Under proper storage con- ditions flour should keep entirely satis- factorily for three months. Much of the high grade wheat flour is kept for a considerably longer pericd of time, even for a year or more and such flour MICHIGAN TRADESMAN 17 is satisfactory for bread-making pur- poses. No. 6—Question—Why are bran muffins considered healthful? Answer—Bran, the dark, fibrous portion of the wheat, is less complete- ly digested than the rest of the kernel. As bran is solid commercially it has some food value from the starch as well as from the minerals and vitamins associated with the fibrous parts, but it is used chiefly for its laxative prop- erties. In moderate quantities, and especially as it comes ground up in graham flour, it is usually considered to be a desirable addition to the diet. No. 7—Question—What is citron? Answer—Citron is the rind of a fruit grown principally in Corsica and Sar- dinia. The large size fruits are often nine inches long and weigh up to 20 pounds. The rinds are pickled, later soaked in sweetened water, and finally boiled in a heavy syrup and dried in heated rooms. It is popular for use in cakes, preserves and fruit syrups. No, 8—Question—What is Boston brown bread? Answer—Boston ‘brown bread is made from rye, corn meal and graham flour well sweetened with molasses, made by steaming, boiling or baking and usually served smoking hot. It originated in New England but now sells throughout the United States in canned form. No. 9—Question—Is there any dif- ference ‘between huckleberries and blueberries? Answer—In New England the dis- tinction is very clearly drawn. The huckleberry is restricted to plants of the genus Gaylussacia, and contain large brittle seeds. The blueberry is applied to species of the genus Vac- cinium in which the seeds, though numerous, are so small that they are not noticeable when the berries are eaten. The latter is superior from a market standpoint. No. 10—Question—Are lemons pick- ed before or after ripening? Answer—Lemons are never harvest- ed after they are ripe. They are pick- ed as soon as they have attained a cer- tain size and they are usually as green as the leaves on the tree. No. 11—Question—How long does it take to make raisins of grapes? Answer—The average time neces- sary for drying and curing a tray of raisins is three weeks, depending on the weather. The earliest picked grapes dry in ten days, the later ones often taking four weeks or more. In the raisin districts of this country some of the grapes are ripe by the middle of August. This drying season often lasts into November. No. 12—Question—Why are crab- apples so-called? Answer—The word “crab” in the name crab-apple is used in the Middle English sense. It refers to the dis- agreeable, sour, astringent taste of the apple-—Kentucky Grocer. -——_—~> Literary Gentlemen. “Tt has been said there is no money in literature and now I know it is true,” said Mrs. Jones to her caller. “How’s that?” “Well, ever since John’s got to know those gentlemen who make books he never seems to have a cent.” Ili pls lnc ras a hi See QUAKER COFFEE Now Vacuum Packed insuring Quaker Coffee to be Always Fresh. A beautiful can and with a quality that will please the discriminat- ing house wife. . Ask our Salesmen about our special introduc- tory deal. LEE & CADY 18 DRY GOODS Michigan Retail Dry Goods Association. President—J. B. Mills, Detroit. First Vice-President—Geo. E. Martin, Benton Harbor. Second Vice-President—J. T. Milliken, Traverse City. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Style Changes in Women’s Wear Force Economy. Changing trends in the merchandis- ing of women’s wear because of a greater demand for the latest styles is shown in a survey in the wholesale dry goods business by the Department of Commerce, according to a statement Jan. 21. One Middle West wholesale distrib- utor has discontinued women’s ready- to-wear apparel from his regular wholesale line and is handling it through a subsidiary, selling to buyers who visit the house. A department for accessories is conducted in the same manner, it was stated, while another department handles ready-to-wear house dresses and bungalow aprons made in the building used by the reg- ular wholesale departments. The full text of the statement follows: That growth in favor of up-to-date styles of feminine apparel even in the rural sections of the country is causing changes in the wholesale merchandis- ing methods for such goods is indicated by results of a survey in the wholesale dry goods field recently completed by the Department. Some of these changing trends, as exemplified by the practices of a whole- sale distributor doing a $5,000,000 a year business in the Middle West, are brought out in the official report of the survey entitled “Problems of Whole- sale Dry Goods Distribution.” Sales of women’s clothing through the medium of salesmen traveling a ter- ritory were found to be failing to yield satisfactory profit, the report states, and the wholesaler discontinued wom- en’s ready-to-wear from his regular wholesale line. Three new depart- ments to handle women’s wear were set up, which are conducted under a different policy from that of the gen- eral lines handled by the house. Wom- en’s ready-to-wear coats and dresses are handled by a subsidiary, incorpo- rated as a garment company, but con- ducted under the same roof. The gar- ment company makes sales only to buy- ers who visit the house and personally select the merchandise they want. Mail and telephone solicitation is used to facilitate movement of new style items, with a “follow up” on a card system every thirty days by telephone. By such methods it is possible to give a style service not feasible under the former policy. A second ready-to-wear department handles house dresses and bungalow aprons which are manufactured by the company itself in the same building that houses the regular wholesale de- partments. There is also a department for lingerie, corsets and other acces- sories which is conducted, as in the case of the garment company, by house sales rather than featured by specialty salesmen. A special section of the Commerce Department’s report is devoted to a MICHIGAN TRADESMAN detailed analysis of the hosiery depart- ment of the house, with special refer- ence to the effect of style and color obsolescence upon the turn-over of women’s hose. Copies of “Problems oi Wholesale Dry Goods Distribution” may be ob- tained at 10 cents from the Govern- ment Printing Office, Washington, D. C., or from branch offices of the Bu- reau of Foreign and Domestic Com- merce located in principal cities throughout the country. —_++.>__ Slippers and Mules Have Futuristic Patterns. Both slippers and mules are being worn in leisure hours. Their trim beauty gives the finishing touch needed to set off the gown. They are more vivid than they were when short skirts ruthlessly exposed them; perhaps it is because of the fact that they must “register” beneath long hem lines that shoemakers are fashioning them of brighter hues in futuristic patterns. Gold and silver kid are much used, together, or in conjunction with other materials. Heavy crepes are usurping the erstwhile popularity of satin; lame holds its own for the limited purpose of conventional dress wear; and suede is utilized for fragile sandal strap- pings. The most exquisite models expose as much of foot and stocking as pos- sible—an effect achieved by the cut-out toe. The sandal toe, which has been steadily increasing in popularity, has called forth many and ingenious forms of treatment. The sandal with its double straps is well known and liked. Newer and much more enticing are “srilled” vamps: the kid is cut into a kind of open lattice over the toes, and can be worked into various patterns. In slippers or sandals of gold and silver kid each tone is used in alternat- ing bands. A smart open-toe sandal is of suede (in claret color, emerald or black) whose applique strappings, piped with gold, lie in a simple geo- métric figure over the instep. Like many of the best sandal models it has a heel strap. A few are shown with ankle straps. Amusing are the models made with what might be termed a half and half design—they are two-toned; the mod- ernistic pattern is carried out in one color on the right side of the vamp and repeated in the other on the left. The elegance of footwear adapted to the leisure hour is manifested in its finish; sandals are satin-lined, and where they are trimmed with gold or silver the heel seat is of corresponding kid. Little in the way of jeweled orna- mentation is seen in this type of shoe, since they affect a modernistic sim- plicity. Where the ornamental motif enters it is apt to be extravagant, as in a mule, which, because of its heavy incrustation of brilliants, is called the “wedding ring’ model. It is made of satin. The modernistic mule is still court- ing the square toe, though pointed enes are seen. The octagonal semi- high heel is smart. Plain slippers and mules can be enlivened with all sorts of entertaining trimmings. There are formal little flowers of leather, made to match the color of the shoe, two- toned velvet bows of two or more loops, severe and at the same time soft; to go with the gown that is a bit frou-frou there are lace bows made up with diminutive silk flowers—N. Y. Times. > Nightgowns Are Going Romantic. Styles in nightgowns are becoming less extreme, that is to say, elaborate models are simplified, and those of tailored cut are softened. Both are fine in detail, with lines that repeat the accepted mode in dress and re- finements of trimming. Embroidery, drawn work and lace are in vogue; the lace is appliqued to accentuate the sil- houette, the embroidery is done in floss that matches the material. A princess gown, just received from Paris, has the high waist line of the Empire, which some of the couturiers are showing in evening gowns. It is made of pale pink crepe de chine em- broidered with tiny clusters of flowers. The material is cut on the bias, which gives the gown elasticity and permits it to fit the figure snugly. Double folds of pink georgette finish the neck and bottom of the gown, lending it an airy daintiness. A blue and pink har- mony is shown in a _ semi-tailored gown of pink crepe eyelet embroidery. The gown is finished in blue piping to match the color of the embroidery. Fashion, which in its effort to be romantic has sought out the medieval for costumes, has carried the note over into nightgowns. A medieval model “is one which has a round, fairly high neck, and long Vionnet sleeves wide at the armholes and tapering at the wrists.” > ; New nightgowns are made of rows of silk and lace, others are finished off with narrow lace frills. The bodices have the off-the-shoulder neck line and are made with circular ruffles to match the skirt. They come in blue, pink, white and even black. The mid-Vic- torian influence is further found in a nightgown with a surplice neck and three ruffles around the hips, —_>~++____ Arnco Blankets Are Reduced. The 1931 lines of Arnco part-wool blankets and Arnall cotton blankets were opened last week by the Catlin- Farish Co., selling agents, at levels in line with the market, reductions aver- aging 10 to 20 per cent. on the part- wool numbers and 20 to 35 per cent. on the cotton styles. A new number, known as the Duke, thas been intro- duced in the Arnco line, including 66 by 80, 70 by 80 and 72 by 84 sizes in plaids. The tucolor blankets, made in pairs, but each single of a different color, is ‘being stressed. The Arnall line of cotton blankets is featuring the Crescent plaid in three sizes. A new number introduced is the Twilight sheet blanket, also in three sizes. —~++-—___ Gift Buyers Turn To Spring Goods. A noticeable increase in the demand for items in the regular Spring lines of gift wares, and a corresponding de- cline in the call for sales merchandise, is remarked in the New York market. Buyers for establishments specializing in gift lines are said to have filled most of their wants in promotional items and are now ready to round out their regular stocks. Orders placed this week were for limited quantities, but January 28, 1931 covered a wide variety of the new products. Articles in most demand are those retailing between $1 and $3, with a fair call for those in the $5 range. —____o2— > Slight Pick-Up in Window Glass. There was a slight pickup in orders for window glass during the week. The completion of inventories found job- bers’ stocks unusually low and some of the new business developed this month was undoubtedly for replenish- ment purposes. There is little evidence, however, that the price readjustment of a month ago has influenced buying to any extent. In other sections of the flat glass market, conditions held virtually without change. Movement of plate glass continued slow, a con- dition also true of rough rolled and wire glass products. _ + Bridge Table Prices Firmer. Prices on Spring, 1931, lines of bridge tables, which were opened in the market this week, have stiffened slightly in comparison with last Fall, according to buyers who haye been inspecting the new offerings. Manu- facturers and their selling agents say that the season has been slow in get-— ting started, but predict a greater de- gree of activity next month. At pres- ent most of the stores seem interested in tables retailing between $1.95 and $3.25. Tables selling at higher prices, but equipped with backgammon lay- outs, are also in good demand. ——«~. 2 Umbrella Orders Small As Yet. The usual seasonal increase in or- ders for umbrellas has failed to ma- terialize as yet. Buying by retailers has been almost entirely concentrated on job lot and sales items. As a result, it was added, the orders placed by um- brella manufacturers for fabrics, frames and similar goods have been held down. The trend for the new season in wom- en’s umbrellas is toward the sixteen- rib, twenty-inch type featuring bor- dered silks in simple designs. The trade is hopeful that the drought experi- ences which held down sales in 1930 will not be repeated this year, —_—__»<--<- — Propose Width For Men’s Fabrics. Recommendation that the width of men’s wear woolen and worsted fabrics made on broad looms be from 56 to 58 inches was announced last week by the Wool Institute. This standard was de- termined upon by the trade practice committee of the institute after con- sideration of suggestions submitted by distributors and manufacturers. The recommendation conforms with the present specifications of more than 90 per cent. of the mills in the industry making these types of fabrics, it was stated by Bart Murray, director of the institute. ~~ Home Wares Sales Improved. Signs of a reviving interest in home furnishings and a general improvement in the trend of business in that field are noted by manufacturers of a vari- ety of home wares. Orders placed for furniture, rugs, china and glass- ware, lamps, draperies and curtains and smaller.items for home uses so far this month, exceed those booked at any similar period last fall both in volume and variety of selection, er x January 28, 1931 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. + Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Getting Things Done in 1931. When is Easter? April 5. What is going on in the windows the first week in February with you? How about blue for Spring? What sugges- tions have you on the tip of your tongue to sell another pair of shoes when you get home besides the first pair they ask for and extract from you? What plans have you for training men? What kind of a season are you going into? How do the hosiery and shoes hook up and what are you going to do about it? What are you going to have to say to them when you get back? What is the best selling hose for Spring? What is the best selling price for February? And March? And why? And how often is it in the windows? How often in the last three months has the best selling number in your stock been in the windows? ‘How often has it been in the advertisements? Will it be 1. Pumps. 2. Oxfords. 3. Straps. Or will it be the other way around, and in what percentages? Do you know? Of course you say you'd be a millionaire if you did know. And some more questions: What are you doing about saving space for your advertisements and putting kick in them at the same time? Have you worked on space savers in the news- papers? Maybe the newspaper pub- lisher doesn’t like to hear that but he should like to hear it. Have you plenty of sizes behind the best seller for Spring? How often are you going to get your folks together? What are you going to do about it when you get back? Shopping experiences, this morning: 1. A great store—not the one you are thinking. The shoe section. I asked for a certain thing. The man let us stand. He said, “No, I don’t think we have any of that. I don’t think so. We might have. What color did you want?” Still standing. “What size do you wear?” Still standing. Finally he asked us to sit down. We sat down. While we sat three men argued so we could hear them, twenty feet away, argued with each other. One said to the other, “Why the hell don’t you get over there where you belong and get in line?” “Well, you were standing right in my way.” “Well, get up there where you be- long. See, you are next. Goodnight! We shouldn’t have to stand around here and tell you what to do.” A customer walked in, walked right between ‘them while they were arguing. Wonderful’store! He walked by them, sat down. Nobody looked at him. Then the man came back and said to us, “No, we ain’t got it. I’m sorry.” That was the language. That’s all right. Suppose he didn’t go to college, he’s probably better off, but couldn’t he have sold us something else? Could MICHIGAN TRADESMAN not he have given us a suggestion or something? 2. Sitting in a shoe chair. Sales- man tried on three pairs next to me, nowhere a fit, and finally he said, “Madame, you have got a funny foot!” You laugh. But I was telling some stories like ‘that in San Francisco the other day. I went into that big store and I walked up to a girl and said, “Do you have little things that you pass out, little inserts that you stick in packages?” She said, “Sure, we’ve got lots of em.” “Well, could I see some?” “Why yes! Help yourself.” She didn’t move, didn’t get up. Why should she? I went over and picked up one and it said, “Go up on such-and-such a street, take a certain street car and see ten rooms of charm—our beautiful fur- nished home.” I said, “I guess I will go up and see that place.” She said, “Don’t go.” I said, “Why not?” “The place is closed.” “What are you passing ou these slips for?” “Well, I have fifty of them to use up, see?” Next day up in what they call the big theater in that store I was telling them about it. The head of the busi- ness sat down here in the big seat in front, leaning comfortably against the back of his chair, more comfortably than all the rest of them, complacent smiles on all their faces. JI didn’t tell where these funny things happened but I could see written all over their faces, “Gee! This couldn’t happen in our. store.” I am not going to tell you any more about shopping. Some spots were very, very good, but I want to ask you what are my first impressions of your store in 1931? As I walk up to it, what do I get first? Niice-looking, smart-looking windows with the shoes nicely placed and well grouped? And do the cards say something to me about why this shoe is the fashion? And what it goes with? Or does it say, “Oxford”? What in the world is it but an oxford? And then the price. Is the front of the store good look- ing? The sidewalks? The doors? Do they open easily? Couldn’t you just hang a mattress on your face, or some- thing, disguise yourself and go back to the old place and shop it now that you have been away in Windsor for a few days? Why not just try? Go there as a perfect stranger and shop your own store, What are my first impressions? Bright, interesting displays? In head- on positions just inside the door? You pay for head-on positions on the road. They are the kind of positions in your store. How does the place look? Is there a little color here and there? Is your name placed here and there? There sits a man over there. I was in ‘his store in New York; I don’t know how many of them there are, but I was in one of them and do you think for a minute that Mr. Adler let me forget for one single second that I was in his store? I saw that name all over the place. ‘When I sat down in a shoe chair it was even woven into the , rug in front of me and it was on the footstool and it was on the wall and it was on the front and on the back and on the paper and on the envelopes and on the ticket and everything. I won- dered the didn’t have it hanging on the salesmen. The fact was he did ‘have it hanging on the salesman because that fellow said “Adler” to me seven- teen times before I had been there sven minutes! I have been in stores, purchased something, and so have you, and have walked out and gone home and put it on and worn it and forgotten where it was purchased. There is no reason why you should be ashamed of the place in which you are doing business. The other day a merchant opened a wonderful shoe store, not in Detroit. It was a marvelous-looking place. Every- thing was perfect inside that place, and I went out at three o’clock in the afternoon when the crowd was biggest on opening day, where they were giv- ing free hosiery or something, and what did I find? On the front sidewalk in the entry- way I found two cigarette butts, four cigar butts, two biscuits from a school child’s lunch, three old newspapers, one merchandise bag and a hole in the sidewalk. What are my first impressions of your store? A man said to me the other day in Iowa in a good-sized city, “Listen. You get out of here. You go out on the street and you come back in and see what you get when you walk in my store. ‘See what they do to you.” I figured, “This is a frame up.” And 19 I still figure it was. I walked in the store and here was a_ swell-looking girl over here with a big smile on at the jewelry counter and another one over there at the bags, and they all had lovely smiles and they were good looking and everything was dolled up and perfect. I said to myself, “This is 9:30 in the morning. Let’s wait until 5:25, five minutes before the store closes and they are covering up and powdering up and checking up and looking up— at the clock.” _I did, and I went back that evening. “ What happened to me’ That jewelry girl’s smile was still working and she sold me $2.10 worth of junk I didn’t want. That was selling. They say that the word “Good morn- ing!” never becomes threadbare ‘but I was in another store at 9:30 in the morning and on the fourth floor, and on four floors I saw eight or ten peo- ple or more before anybody said “Good morning,’ and across the street at 9:45 in another store I took the ele- vator back to the fourth floor and went to the offices. In that time eight peo- ple said “Good morning,” three of them said, “It’s a nice morning, isn’t it?” And it was threatening rain outside! What kind of a first impression do I get in your store? Is fashion out in front? Do they treat me nicely? What do they say first? The eye holds what it gets twenty-two times as well as the ear holds what it gets. And that is what these professors in the colleges say. If they are cock-eyed, and fifty per cent. wrong and it’s only a ten to (Continued on page 30) DETROIT 607 Transportation Bldg. Phone-Randolph 0729 MicHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. Organized in 1912 A MICHIGAN COMPANY OPERATING IN MICHIGAN ONLY ON ALL CLASSES OF INSURANCE WE CAN SAVE YOU MONEY MUTUAL BUILDING LANSING, MICHIGAN Phone 20741 — BRANCH OFFICES — 412 Grand Rapids Trust Bldg. GRAND RAPIDS Phone 81351 MICHIGAN TRADESMAN January 28, 1931 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of a President — Gerritt VanderHooning, Grand Rapids. First Vice-Bresident—William Schultz, Ann Arbor. Second Vice-President—Paul Schmidt, Lansing. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., .Lansing. Directors — Ole Peterson, Muskegon; Frank Marxer, Saginaw; Leigh Thomas, Ann Arbor; M. C. Goossen, Lansing; R. J. LaBarge, Pontiac. Why Italians Drink Wine Instead of Water. Money—that is, ready cash—is scarce in Italy. Buy anything for 10c, hand out the equivalent of 25c, and chances are you will have to wait un- til everybody’s pockets are searched or somebody goes next door - for change. On a drive in an interurban bus our joint fares were 16 lire, 84c. Gave the collector—pardon me, cohn- doot-i-ory—20 lire, or $1.05. He kept the change until he had run quite a distance and gathered the 4 lire, 21c, to hand back to me. I cannot avoid saying that wine is astonishingly cheap. This has been true all along our journey, but when one gets off the lionized places into the byways, where one lives as the natives live, the cost seems like nothing. To get a bottle, size about a fifth gallon, for 21c, served in a coun- try hotel, seems like finding it, yet here the landlord must make his profit to cover service. We are not exactly connoiseurs in this line—plain amateurs in fact. Our taste is not exactly train- ed on wines. But these taste good and have the mildly exhilarating effect one looks for in wine, so what’s the odds? Cheaper hotels in country places are like ours in one respect: they give you cold plates for all foods. Surprising this, because a point about French and Italian cooking is that food is served hot and, of course, hot food on cold plates stays hot a mighty short time. But to live completely, with three meals, including drinks, for $2 per day is some offset surely. During much of November was the grape season and we got lots of them everywhere. Hard to say what kind ‘they were because we were where no- body spoke more than a few absolute- ly needful words of English—might say as much English as my Italian, and of about the same quality. But these reminded me of Thompson Seed- less though not quite so sweet. The vineyards in districts bordering the Bay of Naples and to the South thereof have been pictured for ages as literally clinging to the hillsides. But no picture can convey the correct impression adequately. No picture can carry the real and true character of infinite labor through many cen- turies evinced by the structure of the supports of these vineyards. The hills of solid rock rise abruptly from the seashore for hundreds of feet up to 1,000 feet in places. The sides are so steep that nobody could keep a footing except here and there. But against such slopes, beginning at the foot of the hills, have been built stone walis which, rising vertically, make room for narrow terraces of earth, one step after another, terraces-from eight to twelve feet, usually, of earth on each step. These walls follow the contour of the hillsides literally for tens of miles, running up to the tops, each step plant- ed to vines which are, in turn, support- ed on pergola-like frameworks which keep the grapes in the sunshine. Of course, stone is the cheapest, most ac- cessible, most universal building ma- terial in Italy. To build such walls requires merely that the stone be gathered out of the immediate sur- roundings and piled up. The marvel is how true these walls are. No mortar or other cement is used except here and there at corners —not even at most corners. The walls stand by virtue of perfect construction. Here they are as they have been raised through the ages, withstanding storm and stress, weathering such earth- quakes as have shaken down cities. I do not know where else such evidences of man’s successful toil exist—nothing so abundant in testimony to the effi- cacy of persevering human labor ap- plied with innate skill. Man power—woman power, too, and that in preponderance—is the cheapest commodity in Europe. Hence these vineyards are planted, tended, culti- vated and garnered to-day, bunch by bunch, almost grape by grape, as they were when this land was young. If we would understand the place of wine in these lands, we must examine the water supply, for much wine was drunk in days of old because water was not fit to drink. And at this writing, if you stand by the central municipal fountain in a town like Amalfi and watch the populace filling its daily— or hourly—jugs, which then are car- ried on women’s heads to the various homes, you will gain some true insight into this water vs. wine drinking. Let us think—if we can—of living in a town of 12,000 to 20,000 in 1931 and having to go to the central public fountain for every bit of water for either drinking or cooking; let us con- sider that such fountain flows slowly; that from its lower basin horses drink; that it is so placed as to be readily contaminated by street dust; that no- body is any too particular to guard against pollution; and we shall per- haps find good reason other than mere preference for drinking wine instead of water. Then let us realize that such conditions, which seem hopelessly anti- quated to us, are tremendously in ad- vance of what formerly obtained. At this point of realization we are per- haps ready to endorse wine drinking by and among these people. Menu card listed Pouding Diplomat. It proved to be bread pudding, well made. Well, what would you? Is it not quite diplomatic to call such a pudding by the name indicated? Italy formerly led the world in chocolate manufacture. I am not sure she has lost her place. I know that one gets wonderfully good chocolate in all its forms and combinations in Italy.. No matter where or what kind I have bought it has all been excellent. Then, too, the service in any of the little places, of which there are endless numbers everywhere, where light lunches are served, is splendid as re- gards chocolate. One gets it heavy, rich and thick; piping hot; plenty of (Continued on page 31) Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma'am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. Leading co nr have POSTMA’S RUSK as they are in Demand in all Seasons Fresh Daily POSTMA BISCUIT CO. GRAND RAPIDS. MICHIGAN eS ST Pe a di le Se Rae easter ae Rusk Bakers Since 1882 GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING- PAPER ‘BOXES SPECIAL DIE CUTTING AND MOUNTING G RAN D RA, ,PIDS, MICHIGAN ANNOUNCING A new installed wash room of our own, enabling us to furnish you daily with fresh Carrots, Beets, Parsnips, Turnips, Celery, Etc. Give us a trial. VAN EERDEN COMPANY 201-203 Ellsworth, S. W. Grand Rapids, Mich. t PUTNAM’S Junior Valentine Assortment Packed with four kinds of hearts. Only 10 Lbs. per deal. Two dozen attrac- tive Valen- me tines FREE. Order Now. PUTNAM FACTORY NATIONAL CANDY CoO., INC. Grand Rapids, Mich. In More Homes Everyday ROaLSOomM America’s finest Bread _ ws SANCTUM BAKORIUM A NEWS If a man makes a better bread than his neighbor he should tell the world about it. We do—both. wate January 28, 1931 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. : President—Frank Cornell, Grand Rapids. Vice-Pres.—E ®. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next .meeting will be held in Grand Rapids, date not decided. Salesman Must Know -His Meat. In the merchandising of meat, the retail salesman should be as_ well versed as he can make himselt on the merits of his products. He should know exactly why certain cuts of meat are worth more money to the house- wife than others, and he should know the advantages of the various brands of meat which his store handles. With those two facts in mind he is able to be of assistance to the con- sumer beyond taking her money and giving her the package of meat. But his responsibility does not stop with these two points. If he is to retain his customer’s good will, which of course ultimately means her business, he mrust give an extra service. In some meat shops extra service may mean credit and delivery. In cash stores it may mean that the price must be lower than in the credit and delivery stores. In either case, it also means that the salesman must be able to tell the housewife how to use the product so that she can get the great- est possible value from it. The salesman should be able to tell the housewife how she should take care of her meat when she brings it into her home. He should be able ‘to tell her about the method of cooking to which the cut of meat she has pur- chased is best suited. He should be able to tell her what foods go well with her meat, and approximately how many people it will serve. It is not difficult to acquaint oneself with these facts. The methods of caring for meat in the home are simple. The wrap- ping paper should be removed from the meat and it should be placed in the coldest compartment of the refriger- ator at once, either uncovered or with rice paper over it to keep it from dry- ing out. Another method of preserv- ing meat is to sear the surface, allow it to cool and put in the refrigerator. This method is an effective way of re- taining the meat juices in the cut. The average housewife usually knows approximately how she should cook the meat she has purchased. If the sales- person is able to tell her of a novel method, or of some improvement on the better known methods of preparing the cuts she has purchased, the sug- gestions will be appreciated by the housewife. Methods of cooking meat are com- paratively simple and recipe books are always available to salespeople who are interested. The time spent in be- coming familiar with this information will reflect directly in increased sales. The logic of making such suggestions as those mentioned is simple: the cus- tomer likes to feel that the salesman is taking a personal interest in her needs. The importance of the salesperson in a retail store is becoming more appar- ent continually to merchandising ex- perts. As the only link in the chain from producer to constimer having per- sonal contact with the consumer, his ability to sell is a prominent factor in the success or failure of a product. The word “clerk,” with its former meaning, is going out of style. Peo- ple catering to the needs of consumers should be “salesmen” and should, be considered as such by food manufac- turers, processors, distributors and consumers. John Meatdealer ——__>++—___—_- Purchasing Power of Farmer. The problem of the American farmer is one of getting more money for his goods, actually and relatively. During the past ten years the farmer’s dollar has purchased only 87 cents’ worth of other goods. The secretary of Agriculture reports that on Jan. 1 of this year the farm population of the United States was 27,000,000 people. In other words, one-fifth of. the men and women of the United ‘States have for ten years been reduced 13 per cent. in their purchas- ing power. Such a condition was bound sooner or later to make itself felt in other lines of endeavor. No community, no State and no great class of our people can remain sick over a long period of years without spreading the disease to others. Business in general is now under- going the same deflating process that the farmer has known for ten years. Ii, during the pain of extracting the bad teeth, the purchasing .power of the farmer’s dollar. can be brought more closely to a parity with the dol- lar in general, then the farmers’ buying power will be increased, resulting in a general upward swing in business, thus creating employment for the thousands of men and women who have been thrown out of work because of the drop in buying power. Louis L. Emmerson, Governor, State of Illinois. 2. ——___ To Beat Check Swindlers. How easy it is to nab a check swindler in Chicago is told by John Nepil, meat dealer at 1830 South Cicero avenue. A check was presented to his brother-in-law, who operates a paint store. Asking the customer to wait while he went upstairs to get the money, explaining that he did not have enough in the cash drawer, he tele- phoned to the police. A cruising police squad, summoned by the radio system now operated by the police de- partment, arrived in two minutes and the man was placed under arrest. The check was found to be a forgery. If this plan were adopted by mer- chants in every case in which the per- son tendering a check is not positively known, much grief would be saved. Keep the person waiting. If he is a swindler he will soon become alarmed and go, leaving the check with you. ——__++~2 ‘The Refrigeration Menace. A policeman was walking his beat in a residential district when a badly bat- tered house-to-house salesman rushed up to him. “Say, officer,” he panted, pointing to a redheaded iceman who had just climbed on his wagon, “1 want that man arrested. Just look what he did to me!” Stalking majestically into the street, the policeman waved the ice wagon to not only collects no taxes from its residents, but each household receives a load of fire-wood and sixty marks cash. This represents some of the profits of the enormous forests, owned by the town and so well managed that they more than pay all community ex- penses. U.'S. A. take notice. a halt, and demanded, “Did you hit this man?” “Oi did,’ was the shameless reply. “What for?” “Alienation av affections,” replied the iceman. “He sold Bridget Nolan’s missus wan av thim electric iceboxes.” —__>2>__—_ Taking care of forests pays and pays well. The village of Ebern, Germany, .. . Taking your ease doesn’t lead to Easy Street. VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cranberries, Grapefruit, “Yellow Kid” Bananas, Oranges, Onions, Fresh Green Vegetables, etc. ORDER THIS QUICK SELLING LINE FROM YOUR WAGON DISTRIBUTOR. In times when families are trying to economize, Noodles do not stay long on the grocers’ shelves. Mrs. Grass has worked out numerous ways of making delicious dishes from her Noodles and the recipe folders are packed in each package. Because every package of Mrs. Grass’ Genuine Egg Noodles makes steady customers for your store, we urge you to write to us to get the name of your nearest Wagon Distributor. I. J. GRASS NOODLE CO., INC. Dept. M. 6021-7 Wentworth Ave., Chicago, Ill. EGGS - EGGS - EGGS Low prices increased demand. On request we will be pleased to quote finest quality Candled Aprils and Mays. We are always in the market for Strictly Fresh Eggs, at full Market prices. We can supply Egg Cases and Egg Case Material of all kinds. KENT STORAGE COMPANY - GRAND RAPIDS GRIDDLES _ BUN STEAMERS _ Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mar. URNS rm PARCEL FREIGHT SERVICE P Cheaper than Freight or Express on small parcels up to 20 Ibs. 4 Fast Services Daily To Big Rapids and North on U.S. 131. East to Belding, Greenville, Edmore, Alma, and Saginaw District. NORTH STAR LINE, INC. R. E. TIMM, Gen. Mgr. Phone $1138 " Crathmore Hotel Station, Grand Rapids, Michigan Manufacturers of Sausage and Meat Products. Wholesale only. HERRUD & COMPANY 542 Grandville Ave., | Grand Rapids, Mich. : 5 : ee ie SN Wasi REN at a MICHIGAN TRADESMAN January 28, 1931 HARDWARE Michigan Retail Hardware Association. President—Louis F. Wolf, Mt. Clemens. Vice-Pres.—Waldo Bruske, Saginaw. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Suggestions For the Hardware Dealer in February. Toward the close of every month, the far-sighted hardware dealer makes careful plans for the month ahead. Un- derstanding the importance of being well prepared, he sits down and figures how best to advance the interests of his business, and what steps to take in order o get the best results in the coming month. : From the standpoint of trade, Feb- ruary is normally one of the dull months. Hence, it is all the more im- portant that the hardware dealer enter upon this month with clear-cut plans for the energetic stimulation of busi- ness. An important point is to get your stock-taking finished, if it is not already complete. Some dealers postpone the annual inventory from day to day. Others, after actually starting, allow the job to drag needlessly. It is im- portant to get your stock-taking finish- ed before beginning your preparations for spring trade. No merchant can afford to let his inventory drag beyond the first or second week of February, at the very latest. After that, stock- taking is apt to interfere very serious- ly with the regular spring business. January is generally recognized as the stock-taking month, one reason for this being that it leaves the first part of February open for special sales. In many hardware stores the after inven- tory sale has become an annual fix- ture. Such sales help the hardware dealer to clear out odds and ends of stock that otherwise are apt to accumulate. They also help to stimulate sales of regular lines at pretty close to regular prices. The logical time to hold a big clearing sale is right after taking stock; since the inventory will undoubtedly have uncovered a lot of goods that it would be sound policy to get rid of. So, if you have finished stock-taking toward the end of January, commence your after-inventory sale right now. If you have not finished stock-taking, get it done as soon as possible; and follow at once with your mid-winter sale. After the middle of February, busi- ness begins to pick up, and in normal years at least a special sale is hardly necessary to stimulate trade. But trade in February will take a good deal of stimulation. In February, considerable time and ‘thought may very well be given to plans for the spring trade. These plans should be worked out as early as possible. Also, see that your stock —on hand or ordered—is up to the mark. Every hardware dealer knows how difficult it is to get prompt deliv- eries on short notice at any time; and it is especially difficult when business is rushing, as it is apt to be in the spring months. Look ahead and or- der ahead—not hugely, but intelli- gently. In February it may be worth while to do some outside canvassing. The hardware dealer, for at least part of the month, will not find his time fully taken up by his work inside the store. Here is an opportunity to get out and get after business. Building prospects may not be so numerous as in normal years, but it will pay you to get into close touch with any local building activity. By calling on owners and builders you should be able to pick up some good orders for builders’ hard- ware. Then, a tour of the local factories ought to uncover some business in tools, belting and paint. A good many plants that have been inactive for the past few months will be re-opening, and will need equipment of this sort. You might as well get the business; and the fact that you are right on the ground should give you the inside track. Some effort should be made to develop trade in repair work on old houses. In every community there are numerous houses and other buildings where new locks, window fasteners and similar articles are needed. It might pay to get hold of a reliable re- pair man who is out of work, and work in conjunction with him. If time permits, and you are cater- ing to rural trade, it will be good policy to make a few trips through the country and canvass the farmers for wire fencing, cream separators and general hardware lines. In the slack months it does not pay to wait passively for trade to come. Trade, especially in times like these, doesn’t come unsolicited. You must go out after it. A good many people stop shopping in cold weather except for the absolute essentials. The deal- er can offset this tendency by an ag- gressive outside canvass. Outside the immediate sales result- ing from outside work of this sort, such a canvass gets you into personal touch with a lot of customers and prospects; and at a very good time, just before the spring trade opens up. You are, in a way, preparing the ground for the coming season, and can feel out a lot of prospects in regard to paint, wash- ing machines, stoves and similar lines. Looking ahead to spring business, you may find it desirable to rearrange your store. Now is the time to do it. Don’t be satisfied with a perfunctory cleaning up of the store interior. Take time to look the store over with a really critical eye. Imagine yourself a complete stranger to the store and the community. How, under such circumstances, would these fixtures and interior arrangements strike you? Is the exterior woodwork faded, peeled and unsightly? Does your display window present that spick and span appearance so essential to a modern hardware store, or are there unsuspect- ed defects? Are your silent salesmen and show cases and counters arranged to the best advantage? Or could some changes be made in your arrangements of fixtures and stock which would help your appeal for spring trade? Give your store, inside and out, a careful, critical inspection. Then get to work on the problem of rearrange- ment wherever it is necessary. Remember, too, that even where ar- rangements may seem perfect, a chance is often advantageous. Customers get accustomed to seeing the same goods ‘in the same place day after day. A new arrangement, even if, theoretically, it is less perfect, arrests their attention, and anything that arrests the cus- tomer’s attention is good business. A new window to light up a dark corner, or a new lighting fixture, will often prove a good investment. Coun- ters and shelves can often be decidedly improved at little cost. Work of this sort should be done now, when it will cost less and interfere very little with business. To wait until the early spring trade emphasizes the need for these improvements is a mistake. In February, window dressing should receive careful attention. The normal tendency in slack times is for the mer- chant to become careless about selling methods. “Oh, what’s the use?” is the dismal philosophy which leads the hardware dealer to satisfy himself with perfunctory and _ half-hearted displays. . There are two reasons why the hardware dealer should put his very best thought and effort into his Feb- ruary window trims. One is, to main- tain, and, as far as possible, to perfect his art as a window trimmer; to learn as far as actual practice and earnest thought and study can teach him how to make the very best use of his dis- play facilities. He can acquire now a mastery of good window trimming practice that will help him later when the rush of business leaves him rela- tively little time to put together his displays. Second, when business is hard to get is the very time to be a real go- getter. The window display is your test and most efficient advertising medium. Its cumulative results may not be so great as come from persist- ent newspaper advertising; but in im- mediate returns it excels any other line of publicity. In February you want to pull business into the store; and, next to a personal ‘canvass, nothing will pull business so much as a series of live displays. So it will pay you to strive for new heights of display achievement in Feb- ruary. If you’ve never given the sub- ject scientific and intelligent study, do it now. You will have time to do the work well; and it will be a good op- portunity to train yourself and your salespeople in the art of systematic, careful and effective window dressing. Study new ideas and combinations. Instead of just throwing goods into the window, try to make your display Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars BROWN & SEHLER COMPANY | Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep Lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Wholesale Only. 342 Market St., S. W. Manufacturers and Distributors of SHEET METAL ROOFING AND FURNACE SUPPLIES, TONCAN IRON SHEETS, CONDUCTOR PIPE AND FITTINGS. We Protect our Dealers. THE BEHLER-YOUNG CO. EAVETROUGH, Grand Rapids, Mich. Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN 4 Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE — . ‘ Sissi ‘ & ‘ ae amma af ; * « a 4 * « January 28, 1931 MICHIGAN TRADESMAN 23 i io: Bankrupt No. 4362. The sale of assets been closed and returned to the district Doubleday Bros., Kalamazoo —----- 9.00 oe te intelligible ee Get one has been called for Feb. 6, at the prem- court, as a case without assets. Central High School News, Kala. 6.00 or the other of the staff to work with you, and teach them the art of display, and bring out their ideas and sugges- tions. February is a good month to make a strong onslaught on back accounts. If unpaid bills are allowed to run along until the consumer comes in with his spring requirements, there will be more trouble than ever in se- curing an ultimate settlement. If you can’t get the entire bill paid, get some understanding as to. when and how it will be paid. The credit customer who puts off paying an account until he can pay the entire amount is apt to postpone until he is in financial deep water. If you can’t get the entire amount, take half or a quarter; take whatever you can get. If you’ve never had any definite understanding with credit customers as to terms of settle- ment, now is a good time to put your credit house in order. February, too, is a good time to go over your prospect lists, eliminating those prospects that are “dead” in a business sense—sold or removed from the community. Outline your adver- tising program for the spring. Near the end of the month, if not earlier, fire the opening gun of your spring paint campaign. Get your salespeople together from time to time and talk over the forthcoming season’s business; train them for successful teamwork in business-getting. Get together your advertising and sales ideas for use when the spring campaign gets going. Victor Lauriston. —__.+.>—___- Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Jan. 19—In the matter of Clarence Gamble, Bankrupt No. 4164, the matter of the re-reference to the referee in the matter of amendment of schedules by the addition of one creditor has been completed and the matter has been returned to the district court, as a ease without assets. Jan. 16. On this day was held the adiourned first meeting of creditors in the matter of Ralph A. Kefgen, Bankrupt No. 4310, The bankrupt was present in person and represented by attorney Menso R. Bolt. No creditors were present or represented. No trustee was appointed for the present. The adjourned final meeting then adjourned without date. Jan. 19. On this day was held the final meeting of creditors in the matter of Evart Fibre Furniture Co., Bankrupt No. 3820. The bankrupt corporation present only by Dilley & Dilley, its attorneys. Creditors and the trustee were present by attorneys Judson E. Richardson and Wicks. Fuller & Starr. The trustee also was present in person. Claims were proved and allowed. The trustee’s final report and account was considered and approved and allowed. An order was made for the payment of expenses of administration, as far as the funds would permit. There were no dividends. The final meeting then adjourned without date, and the case will be closed and re- turned to the district court, in due course. Jan. 9. On this day was held the sale of assets in the matter of Barney B. Mann, Bankrupt No. 4297. The trustee, auctioneer and numerous bidders were present in person. The stock was sold to Sam Sewall, of Saginaw, for $360. The fixtures were sold to Sam_ Gerber, of Kalamazoo, for $575. The sales were confirmed and the matter adjourned without date. In the matter of Joseph D. Martelle. Bankrupt No. 4357. The sale of assets has been called for Feb. 3, at the prem- ises formerly occupied by the bankrupt, 514 Ship street, St. Joseph. All assets will be sold, consisting of furniture, fix- tures, equipment, tables, chairs, cooking, utensils, dishes, glassware, together with kitchen tools and equipment, all used by the bankrupt.in the operation of a res- taurant. scheduled by the bankrupt to be of the ‘value of $2,000, also equipment of eight bed rooms, except bedding, rugs and small articles used in the operation of a rooming house, scheduled to be of the value of $500. All interested in such sale should be present at the date and time above stated. In the matter of James M. Peterson, ises formerly occupied by the bankrupt, at the corner of Walker avenue and Leonard street, N. W., Grand Rapids. All assets will be sold, consisting of fix- tures used in a grocery store, together with soda fountain fixtures, consisting of iceless regrigerator and ice machine, soda fountain and back bar, soda fountain glassware, electrical fixtures, shelving, show cases, cash registers, scales, count- ers, tables and chairs, etc., all scheduled by the bankrupt to be of the value of $975. All interested in such sale should be present at the date and time above stated. In the matter of Howard Trask and Charles Raschke, copartners doing busi- ness as Central Market and Grocery, Bankrupt No. 4359. The sale of assets has been called for Feb. 3, at the prem- ises formerly occupied by the bankrupt, 1003 Main street, St. Joseph, all the stock in trade will be sold, consisting of staple groceries, coffee, tea, canned goods and other sundry items, all scheduled to be the value of $1,200, together with at- tendan fixtures, scheduled to be the value of $4,115. All interested in such sale should be present at the date above stated. In the matter of the Mamer Co., Bank- rupt No. 4341. The sale of assets has been called for Feb. 8, at the premises formerly occupied hy the bankrupt, on Paw Paw avenue, Benton Harbor, all personal property as set forth in inven- tory and appraisal of personal property filed in the office of the referee under date of Jan. 12, except 1 power banding machine, 1 24-in. Peis Punch with mo- tor; 1 Pels Comb. shears and punch; 1 air compressor and tank and 1 electric welder, said personal property consists of office furniture and fixtures, machinery, tools and equipment, including truck, to- gether with all stock in trade consisting of structural iron, cement, tile, struc. tural steel and numerous other items of constructural and builders material, ap- praised at approximately $8,287.50. Also real estate free and clear of any and all liens and encumbrances, except taxes, appraised at $36,730. Also twenty shares Premier Warm Air Heater stock of Dowagiac, appraised at $500. All inter- ested in such sale should be present at the date and time above stated. Jan. 19. On this day was held the final meeting of creditors in the matter of Gardner-Muskegon, Inc., Bankrupt No. 4007. The bankrupt was represented by John G. Anderson, attorney. Creditors were represented by the trustee in bank- ruptecy. Claims were proved and allowed. The trustee’s final report and account was approved and _ allowed. Several claims were objected to, heard, and dis- allowed to the trustee. An order was made for the payment of expenses of administration, preferred claims in full and a first and final dividend to creditors in general of 3 per cent. No objections were made to the discharge of the bank- rupt. The matter then adjourned with- otu date, and the case has been listed for closing in due course. Jan. 21. We have to-day received the schedule, reference and adjudication in the matter of Robb C. Rynd, Bankrupt No. 4373. The bankrupt is a resident of Kalamazoo, and his occupation is that of a laborer. The schedule shows assets of $250 of which the full amount is claim- ed as exempt, with liabilities of $1,071. The court has written for funds and up- on receipt of same the first meeting of creditors will be called. In the matter of Johannes Kooiker, Bankrupt No. 4062, the trustee has filed his return showing no assets over liens, mortgages and exemptions, and the case has been closed and returned to the district court, as a case without assets. Jan. 22. On this day was held the first meeting of creditors in the matter of Archibald E. Ellis, Bankrupt No. 4345. The bankrupt was present in person and represented by atorneys Dilley & Dilley. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examind without a re_ porter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Lavern B. Blowers, Bankrupt No. 4339. The bankrupt was present in person and represented by attorney Richard C. Annis. No ereditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Clarence D. Luther, Bankrupt No. 4348. The bankrupt was present in person and represented by attorney Charies G. Tur- ner. No creditors were present or rep- resented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined with- out a reporter. The first meeting then adjourned without date, and the case has On this day also was held the first meeting of creditors in the matter of Clyde B. Sabin, Bankrupt No. 4208. The bankrupt was present in person but rep- resented by no attorney. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Leland Castle, Bankrupt No. 4344. The bankrupt was present in person and rep- resented by attorney R. J. Wade. Cred- itors were present’ in person. Claims were filed only. The bankrupt was sworn and examined without a reporter. No trustee was appointed for the present. The matter then adjourned to Jan. 29. In the matter of James H. Carr, doing business as Jimmie Carr, Bankrupt No. 4201, the trustee has filed his return showing no assets, and the case has been closed and returned to the district court, as a case without assets. Jan. 23. We have to-day received the schedules, reference and adjudication in the matter of William M. Baxter, Bank- rupt No. 4375. The bankrupt is a resident of Grand Rapids, and his occupaion is that of a laborer. The schdule shows as- sets of $100 with liabilities of $7,003.50. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called. Jan. 23. We have to-day received the reference and adjudication in the matter of Sturdy Mfg. Co., of Sturgis, Bankrupt No. 4356. This is an involuntary matter and the schedules have been ordered filed. Jan. 14. We have to-day received the schedules, reference and adjudication in the matter of Aloysius H. Carmody, Bankrupt No. 4363. The bankrupt is a resident of Grand Rapids, and his occu- pation is that of a general road con. tractor. The schedule shows assets of 3825 of which $350 is claimed as exempt, with liabilities of $38,518.42. The court has written for funds and upon receipt of same the first meeting of creditors will be called. Jan. 14. We have to-day received the schedules, reference and adjudication in the matter of Walter A. Douck, Bankrupt No. 43864. The bankrupt is a resident of Coopersville, and his occupation is that of a laborer. The schedule shows assets of $50 with liabilities of $2,587.88. The court has written for funds and upon re- ceipt of same the first meeting of cred- itors will be called. Jan. 15. We have to-day received the schedules, reference and adjudication in the matter of Henry Witteveen, Bankrupt No. 4365. The bankrupt is a resident of Holland, and his occupation is that of a laborer. The schedule shows assets of $7,850 of which $4,250 is claimed as ex- empt, with liabilities of $6,737.42. ~The court has written for funds and upon receipt of same the first meeting of cred- itors will be called. Jan. 15. We have to-day received the schedules, reference and adjudication in the matter of Ruth J. Robinson, Bankrupt No. 4367. The bankrupt is a resident of St. Joseph, and her occupation is that of an operator of a beauty shop. The schedule shows assets of $1,764.42 of which $850 is claimed as exempt, with liabilities of $3,938.71. The court has written for funds and upon receipt of same the first meeting of creditors will be called. Jan. 15. We have to-day received the schedules, reference and adjudication in the matter of John W. Rooks, Bankrupt No. 43868. The bankrupt is a resident of Grand Rapids, and his occupation is that of a painter. The schedule shows assets of $932.64 of which $455 is claimed as ex- empt, with liabilities of $5,607.57. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called. Jan. 16. We have to-day received the schedules, reference and adjudication in the matter of August Shikoski, Bankrupt No. 4360. The bankrupt is a resident of Kalamazoo, and his occupation is that of a merchant. The schedule shows assets of $1,872.38 ef which $500 is claimed as exempt, with liabilities of $3,632.23. The court has written for funds and upon receipt of same the first meeting of cred. itors will be called. The list of creditors of said bankrupt is as follows: iy of Malamazoo $ 14.67 Mrs. E. I. Allen, Kalamazoo —___~- 108.00 Nat. Cash Register Co., Kalamazoo 265.00 American Sign Co., Kalamazoo —__ 166.26 Lemmer & Zeedyke, Kalamazoo __ 175.00 Brophy Chevrolet Sales Co., Kala. 350.00 Flex Optical Co., Rochester, N. Y. 76.80 James Wilson, Kalamazoo ____--~ 76.07 Agfa Ansco Corp., Binghamton, Ne se a ee 154.98 Gilmore Bros., Kalamazoo ___----- 18.83 Field Elec. & Furn. Shop, Kala. 6.81 Carl Zeiss, Inc., New York _____--_ 200.00 Industrial Finance Corp., Kalama. 96.14 Union Trim Lumber Co., Kala. Unknown Kromdyke & Son, Kalamazoo -_-_~ 343.75 Booth News Paper. Inc., Kalamazoo 10.00 First National Bank & Trust Co., Kalamazoo ------ Bs eee et 225.00 Q. R. S. DeVry Corp., Chicago ~--- 390.00 Medo Photo Supply Co., New York — 3.33 Crosman Arms Co., Rochester, N.Y. 3.38 Drem Products Corp., New York_. 15.87 Kal. News Agency, Kalamazoo -__ 17.43 Eastman Kodak Co., New YoYrk_- -70 Mich. Bell Tel. Co., Kalamazoo -_ 14.12 Charles L. Hoyland Co., Chicago-. 32.00 Mattison Drug Co., Kalamazoo -_ 27.03 Eastman Kodak Co., Detroit ---_ 229.73 Vermeulen’s Furn. Co., Kalamazoo 12.50 S. Cc. S. Box Co., Palmer, Mass. -_ 15.00 Willoushbys, New: York 9... 25.84 (Continued on page 31) Corduroy Tires _ Our success is founded on the sale of up to date, quai- ity merchandise where the saving in selling cost is passed on to our customers who or- der by mail or wire, at our expense, di- rect. Made in Grand Rapids Sold Through Dealers Only. CORDUROY TIRE CO. Grand Rapids, Mich. I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT) CHEESE All varieties, bulk and package cheese ‘Best Foods’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES SARLES Detective Agency Licensed and Bonded Michigan Trust Bldg. Grand Rapids, Mich. Jennings’ Pure Extracts Vanilla, Lemon, Almond, Orange, Raspberry, Wintergreen. Jennings Flavoring Extract Co. Grand Rapids, Mich. Sand Lime Brick Nothing as Durabie Nothing as Fireproof Makes Structure Beautifui No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. i aly mi ae a inane egi Scapa 24 MICHIGAN TRADESMAN January 28, 1931 HOTEL DEPARTMENT News and Gossip Concerning Michigan Hotels. Los Angeles, Jan. 19—The raid of a hotel in Chicago last week reveals new and astounding phases of gang supremacy. It looks to me as if all theories of criminology must be ad- ‘justed to this man Capone—the mil- lionaire bootlegger and highjacker. He crime. We have to go back to the rob- crime. We have to go back to the rib- ber barons of the Middle Ages to find another like him. Like the robber barons of the Rhine he has definite geographic boundaries over which he reigns. He has supernumeraries and retainers whom he protects in return for their fighting strength. He keeps their digestive tract busy and they stand ready to fight for him. Unlike most criminals, he is not in revolt against property rights. In fact his whole success depends upon the recog- nition and preservation of property rights—even, to a degree. upon the financial prosperity of the victims. His is not the starving claw pushed against the throat of the rich as a re- volt against starvation. It is doubtful if ‘Capone has ever extracted tribute from any victim as rich as himself. His power is growing so rapidly that all rival gang leaders are being crush- ed, swept aside, pulverized, eliminated. Capone is, in a way, a public bene- factor. He pays tribute to the Gov- ernment in the way of enormous in- come taxes and he is one of the lar7- est, if not the largest, contributors to the cause of prohibition. .But with these facts in mind, it must be con- ceded that he has built up the greatest scientific crime machine the world has ever known, so great that criminol- ogists concede that it is almost beyond the power of the law to unhorse him. But the terrible thing about this proposition is that there also seems to be a direct connection between him and governmenta! authorities which acts as a bar against his apprehension and punishment. His whereabouts are seldom secret. His influence is to be felt in the future and there is no use of kidding ourselves on the subject. In spite of the noble experiment referred to -- frequently by President Hoover and his not, at least, economical crime commission, and unless the punish- ment of such gigantic offenses as his, are taken out of politics, it is within the range of distinct possibility that some super Al Capone will control the administration of the National Govern- ment, exactly as is being done in Chi- cago and several other of the larger cities. This element fights practically unhampered. Only their will-to-win and their fighting judgment dictate the choice of weapons. The police are hampered and tied by a hundred po- litical “pulls” and interests. They know that to tread on the Capone toes means loss of their jobs. President Hoover will. in my estima- tion, accomplish more for moral and protective government if he will turn his entire prohibition enforcement or- ganization toward crushing this mod- ern czar. than by juggling with elder- berry wine and home-brew. Scientists tell us that the energy of a man’s speaking voice is 100,0 times smaller than the jazz orchestra. When he yells, the electrical energy is only about half a watt, or enough to give a flash from a small lamp. That is about the amount of enlightenment I have long felt comes from the shout- ing reformers. Some time since I made mention of the fact that the Detroit Hotel As- sociation was taking steps to secure a special classification of insurance rates. Through its efforts and the backing of the American Hotel Association, the National Board of Fire Underwriters has announced that special considera- tion will be given to this‘ particular feature. The reclassification will be effective after certain legal and statu- tory provisions are complied with and the mechanical details developed. In making this announcement it must be taken into consideration that because of the tremendous amount of readjust- ment necessary it will be some little time before the actual tabulation be- gins under the new plan. The hotel industry, as has long been apparent, has suffered materially by reason of the fact that hotels have been thrown in with many other indvstries for fire insurance purposes in a way that has made it impossible to secure a true ac- counting of the premiums paid and the losses sustained. Under the new plan, when tabulations are made, these fig- ures will be a matter of public record which will be available to hotels and will be of decided assistance in obtain- ing fair and equitable insurance rates. Our friend Milton ‘Magel who was transplanted from the Michigan to the Milwaukee hotel field last year, has just been elected vice-president of the Milwaukee Hotel Association, at a meeting of that organization held at one of his hotels, the Knickerbocker, in that city. On the same occasion, Harry Halfacre, now manager of Ho- tel Pfister, was elected president. Mr. Halfacre is well known, through a prominent Ohio connection, in former days, to a great many of the Michigan fraternity. Mr. Magel controls both the Knickerbocker and Plaza Hotels, in Milwaukee, both prominent resi- dential hostelries. Even more than the hotel business, the restaurant industry of the country is suffering from the over-optimism of those who see in the operation of a dining place the open sesame to com- fort and independence if not to fame and fortune. The greater affliction in the restaurant field is due largely, no doubt, to the fact that cither capital or promotional ability is required on the part of the individual desiring to erect a new hotel, whereas fi is assum- ed that anyone with the price of a month’s rental on quarters seiected can open a dining place, obtaining from equilly optimistic equipment people and dealers the necessary furniture and supplies. A few of the larger corpora- tions and smaller ones long-established have been making a fair showing dur- ing the past eighteen months, but statistics just submitted indicate that about 72 per cent. of these institutions are constantly shifting in ownership and have very noor prospects of suc- cess in the hands of anyone. Person- ality goes a long ways in the feeding game, but there must be a requirement and a location. Much along this line was a philo- sophical observation made by a friend of mine who is interested in hotel financing. Here it is: Somebody, who knows nothing about hotel operation, but is nevertheless in the “wizard” class, builds a hotel. He fails. The second mortgagee buys it in. He fails The first mortgagee takes it over and can’t operate. He sells. The new owner gets himself a second mortgage. The new owner fails. The second mortgagee bids it in. He fails. And there you are just where you started. Zach D. Jenkins, who was for eighteen months manager of Hotel Whitcomb, St. Joseph, with a highly satisfactory record, has been appointed manager of Hotel Faust, Rockford, Tllinois. With a three-cornered rate fight among carriers getting under way, ho- tel men on the Pacific coast have visions of increased passenger travel from the Middle West. Air plane fares have been cut liberally and all the stage lines have just announced sweeping reductions. Until now the rail lines have appeared passive but they also NEW Decorating and Management a ela FAMOUS Grand Circus Park. Oyster Bar. 800 Rooms” - i - 800 Baths Rates from $2.50. HOTEL TULLER HAROLD A. SAGE, Mgr. CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -t- Sandwich Shop MORTON HOTEL Grand Rapids’ Newest, Hotel 400 Rooms “tt 400 Baths RATES $2.50 and up per day. In Kalamazoo It's PARK-AMERICAN George F. Chism, Manager Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mgr. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. Muskegon ote Michigan Columbia Hotel KALAMAZOO Good Place To Tie To aC HOTEL CHIPPEWA Besant NELSON, Manager uropean MANISTEE. MICH. Up-to-date Hotel with all Modern Conveniences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. BRNEST W. NBEIR, Manager. — ee Republican Hotel MILWAUKEE, WIS. Rates $1.50 up—with bath $2 up Cafeteria, Cafe, Sandwich Shop in connection Park Place Hotel Traverse City Rates Reasonable—Service Superb Location Admirable. R. D. McFADDEN, Mgr. Deere — ¢ e y % ‘ ° January 28, 1931 are now getting into the fight. Their recent action in cutting the time of many of their passenger trains is ex- pected to be followed soon by a pro- gram of rate slashing in order to meet the growing competition of airplane and motor bus lines. The Interstate Commerce Commission has just grant- ed railroads in the Southwest permis- sion to reduce passenger fares to a basis of two cents per mile, which is really lower than the Moumtain and Pacific States have ever enjoyed, es- pecially on local traffic. It is known that palatial trains hauling a dozen sleepers, have reached their Los Angeles terminals with less than that number of passengers, all told. Then, of course, there is the tourist with his automobile, who must be reckoned with, What the public thinks about the hotel industry is one of the most im- portant problems in hoteldom. If, in the conduct of his business, one gives the impression of being grasping and unhospitable, the proposition is bound to suffer from lack of support and with- out public co-operation there is not only going to be a curtailing of revenues but the attendant possibility that legislation derogatory to hotel interests may be encouraged. I be- lieve it is true, however, that a major- ity of the fraternity are realizing the fact that with the overbuilding of ho- tels throughout the entire country, it is boing to be quite necessary for “every little movement to have a mean- ing of its own,” and endeavor to fill the gap by commercializing personal- ity to a larger degree than ever before. In fact we are going to get back to the point of demarcation establishing the line between the real honest-to- goodness landlord and the type known as “managers,” who are puffed up with authority and a consciousness of seem- ing importance. It will come as a real grief to a lot of Eastern people who come to Califor- nia each season, and who have visited the cooking school sponsored by the Los Angeles Times, under the guid- ance of Mrs. (Chef) Wyman, to know that that esteemed woman passed to the Great Beyond this week. For many years her husband, now deceased, an accomplished chef, conducted a free domestic science department in the newspaper mentioned, accompanied by practical demonstration. Upon his de- mise his wonderful wife took up the work, with marked success, and it has so happened that this cooking class proved very attractive to visitors, many of whom became her intimate friends. I was much interested in her work from the standpoint of practicability, and it will be a long time ‘before they will be able to fill her place. John Philip ‘Sousa, the famous band- master announces that he is about to improvise a song based on the senti- mental ditty of “Annabel Lee.” I don’t believe I will care so much about it. I like to think of this noted individual as the author of that famous air, the “Stars and Stripes Forever,” to the re- assuring strains of which millions have marched in every quarter of the globe, but “Annabel Lee,’—never. California is getting a bunch of nice, soaking rain water this winter and I am wondering what some of her native “croakers” are going to worry about for the next few months. With seven- teen feet of snow within forty miles of Los Angeles and not a single frost re- ported, is a record that would excite comment in many localities I have been familiar with. Whatever may be the sentiment of the American people over the report of the Wickersham committee, there is a dead moral certainty that the saloon will never come back. Nobody I ever heard of ever offered any argument in MICHIGAN TRADESMAN its favor at any time. True, it was designated by some, as the poor man’s club, but except in a very few isolated cases, was never conducted honestly, and the poor man, if you want to call him such, never got a break. The de- mands of the future may bring about some changes in the prohibition laws, but opponents of the eighteenth amend- ment will find scant satisfaction in any changes made in the immediate future ‘by ‘Congress. It is no doubt true that many members of Congress and of the Senate, are in secret, favorable to liquor and use it, but so long as they are afraid of the cars, their inactivity will be of material benefit to the tem- perance cause. The most serious as- pect of the whole proposition, as I look at it, is an absolute disregard by the ‘general public for legal enactments of almost any kind, and the abandon- ing of efforts on the part of the anti- saloon league to create an interest in temperance. We ‘have theard all this hooey about prohibition having been accomplished, which fact is now denied by the Wickersham committee, and -hich the most of us knew was not true, but during this period when pro- hibition has been forced upon a lot of people who did not want it, or felt they did not need it, we have actually forgotten about those faithful little bands of workers known as the Good Templars and the blue ribboners, who certainly did wield an influence over many, especially among the younger element. We have watched with an eagle eye for an opportunity to make uncomfortable the existence of the in- dividual who was fascinated with the art of home-brewing. and allowed the wolf to approach the schoolroom door. Father Francis Murvhy’s adherents still continue to function in a modest, practical way, and still teach and act temperance, but the more pretentious organizations have been forgotten or absorbed with the notion that “George was doing it,’ when George was fast asleep in the haystack. Temperance, and not “enforcement,” is still a won- derful drawing card. Instead of “* jving” the hard-boiled adults into ‘learning new tricks,” try and “coax” the juveniles what real temperance is. Now, I’ve had my say, let someone else tell one. Frank S. Verbeck. —_-—_. + ~~. Late Mercantile News From Ohio. Akron—An involuntary petition in bankruptcy has been filed in the U. S. District Court at Cleveland against Isadore Evans and Simon Talis, doing business as Evans-Talis Co., 561 S. Arlington street, general merchandise and men’s furnishings, by Attorneys Carson-Howes, representing W. Bing- ham Co., $981; Hardware & Supply, $172, and Cornblum Pants Manufac- turing Co., $188. Assets are more than $500 and liabilities are more than $1,000. Cincinnati—Fred Young, retail men’s furnishings, 1559 Central avenue, has filed a deed of assignment in probate court here to David N. Rosenbaum, attorney. Assets are estimated at $1,- 000 and liabilities at $4,000. Fremont — Involuntary bankruptcy proceedings have been filed in the U. S. District Court at Toledo against the Farm & Home Co. by Attorneys See- ley, Wolfe & Rogers, representing Showers Bros. Co., $686; American Furn. Co., $82; Kimlark Rug Corp., $175. ’ Hubbard—Lisko Stores, Inc., general merchandise, have filed a voluntary petition in bankruptcy in the U. S. Dis- trict Court at Cleveland, listing liabili- ties of $42,350 and assets of $22,820. Columbus—The U. S. District Court here authorized the payment of a divi- dend of 10 per cent. in the case of Beatrice, Inc., which is in voluntary bankruptcy. Another dividend of ap- proximately 10 per cent. is expected to be’ paid. Alliance—Verna Grove, trading as Verna’s Hat Shoppe, has filed a volun- tary petition in bankruptcy in the U. S. District Court at Cleveland, listing liabilities of $2,559 and assets of $221. Cincinnati—Schedules filed by Isaac Spievack, trading as Spievack Garment Co., retail ready-to-wear, list assets of $5,672, of which $5,500 is stock in trade and $100 machinery, tools, etc. Liabilities are $12,493, all unsecured. Unsecured claims of $500 or more are: New York—L. D. Bellinson, Inc., $637; Flo-Maid Dress Co., Inc., $853; Irben Dress Co., $720; Ribner Dress Co., $275 and $603; Wm. Avedon Co., Inc., $682. Cleveland — Little Rae Hat, Inc., wholesale hats, has filed a voluntary petition in bankruptcy in the U. S. District Court here, listing liabilities of $10,459 and assets of $1,394. Dayton—New York Umbrella Co., 215 South Ludlow street, has filed a voluntary petition in bankruptcy in Federal Court here. Charles G. Jones, Harvey T. Brown, Russell R. Ede, Clarence H. Martin and Jacob Schultz, all of Dayton, comprise the New York Umbrella Co. Russell R. Ede claims liabilities of $77,500 and no assets. Brown lists $6,000 liabilities and no assets. Martin lists $2,000 liabilities and $2,000 assets. Schultz lists $2,800 ‘liabilities and $1,300 assets. Columbus—Arthur M. Wood has re- signed, effective Feb. 1, as sales pro- _motion manager of F. & R. Lazarus & Co. store here, to join the Boston Store, Milwaukee, in a similar capacity. A. L. Spencer, basement advertising manager, has been appointed store ad- vertising manager, to succeed A. W. MacDonald, who has resigned after having held the position for several years. ——_>~>-_____ Gabby Gleanings From Grand Rapids. The Kroger store at 750 West Leon- ard street has uttered a loud groan and given up the ghost. Peace be to its ashes. Chas. G. Graham has secured the exclusive selling agency of the entire line of wool blankets made by the Springport Woolen Mills, Inc. William H. Anderson left the city about ten days ago for a_ saunter through Florida. He called on Charles W. Garfield and O. F. Conklin at De- Land and then proceeded to Braden- town, where he is the guest of his friend, Samuel Young. Stories of big fish catches are now in order. Russell G. McNeal, formerly mer- chandise manager of the Wurzburg Dry Goods ‘Co. has severed his con- nection with the department store, and is reported to have gone to Texas. Raymond A. Volz, formerly controller at the Wurzburg store, has taken over the duties of merchandising manager in connection with his other duties. —__—_o +» Ten New Readers of the Tradesman. The following new subscribers have been received during the past week: D. L. Heath, Saugatuck. Jay H. Petter, Grand Rapids. 25 D. '‘R. Drummond, Grand Rapids. Willard Smith, Meésick. M. A. Heyman, Grand Rapids.’ Frederick Sales Co., Frankfort. L. J. Pettengill, Comstock Park. J. F. Smith, Lansing. E. G. Taylor, Portland. Eno R. Ayers, Portland. ——> > Rice—There is little activity to the rice market during this week, and the situation in the South remains un- changed. The growers are now being paid the prices they ask on_ short grains, and the millers are expected soon to pass this increased cost on to the distributors. As it is only frac- tional, however, no serious effects are expected. Blue Rose is moving better on the spot and export demand con- tinues good. All long grains and Ja- pans are scarce and firm. Pickles—There is a rather routine enquiry for pickles, but the market has not yet snapped out of its lethargy. Buyers for the most part are interested in varieties which are particularly short this season, namely large genuine dills. Buying is on a small lot basis, but should improve owing to the cold weather. 1876 1931 INVESTMENT SECURITIES Our experience in over 55 years may be helpful to you in your selection of securities for investment. Write for suggestions. E. H. ROLLINS & SONS Founded 1876 Grand Rapids Savings Bank Building, Grand Rapids New York Chicago Philadelphia San Francisco Los Angeles Boston London Paris Milan Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St, W. GRAND RAPIDS, MICH. CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., in the picturesque St. Joseph Valley. Rumely Hotel and Annex, La- Porte, Ind. Edgewater Club Hotel, St. Joseph, Mich., open from May to October. All of these hotels are conducted on the high standard established and always maintained by Mr. Renner. DRUGS Michigan Board of Pharmacy. President—Orville Hoxie, Grand Rapids. Vice-Pres.—Clare F. Allen, Wyandotte. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President—John J. Watters, Saginaw. First Vice-President—Alexander Reid, Detroit. Second Vice-President — F. H. Taft, Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding, Yale. Good Drug Store Locations. Except in the down town sections of cities there is a trend for the corner drug store to move from the corner. The main reason for this is that cor- ner locations suited for drug store sites are being sought for filling sta- tions and since filling stations are able to pay higher rents than drug stores, these corner locations are likely to be- come too expensive for retail store pur- poses. A druggist who secured a de- sirable corner site before the era of filling stations had the foresight to pur- chase the land and building. In addi- tion to his own store there are three other stores in the building. At any time he wishes he can sell the property . for several times what he paid for it. Had he not bought it, he would have had to seek a new location three or four years ago or pay a rental that the business could hardly bear. As it is, he finds himself in a very advan- tageous position. He can sell the busi- ness and the property or the property alone at a tidy profit any time that he wishes to accept the offers that are constantly being made. Finding a new location, however, which is a good one, is not such a simple matter. There are a number of things that have to be considered. The ideal location for a neighborhood drug store would be a site closer to other stores, next to a filling station that is doing a good business, nearer to the best patronized motion picture theater than any other drug store in the vicin- ity and also nearer the high school and other upper grade schools and one having ample parking facilities for au- tomobiles with no restrictions as well as being at a transfer point of the trac- tion system and on the side of the street that people naturally use so that the smallest possible number of peo- ple will have to cross a busy thorough- fare just to reach the store. A loca- tion having all these points, of course, is exceedingly rare. Few if any can be found. However, each of the points has de- cided advantages and not the least of these is parking facilities. Perhaps the most important point in selecting a lo- cation, however, is to select it on the right side of the street. At a street intersection that is one corner on which more business can be done than on any other corner. This is the corner that most people pass as they are leaving their homes to go somewhere. There may be another corner of the inter- section which just as many people pass, but they are on their way home. They MICHIGAN TRADESMAN have done their shopping and probably have no money left to spend. Women on their way down town, to the movies or some other place es- pecially if they have to wait in front of the store for a car or a bus may drop into the store and buy something at the soda fountain, the candy depart- ment or some other department while they are waiting. However if they have to cross the street to do this they will not spend that money in this store. They may spend it down town or they may not spend it at all. This class of business alone may make the differ- ence between just making ends meet or making a satisfactory net profit. One store located at a street inter- section may never succeed, another on another corner of the same intersection may just break even, the third store make a slight profit and the fourth prove very profitable. Though these stores are not more than forty to sixty feet apart there is a tremendous differ- ence in the amount of sales. Yet each store may be under equally as efficient management. The difference in the amount of business done is due en- tirely to the location. The same rule applies in the middle of blocks. One side of the street is a good business side and the other is not. Ordinarily the profitable side is the going away side and the unprofit- able side the coming home side. The reason for this is perfectly logical. When people are going away they have money to spend. When they are com- ing home they have probably spent that money. Almost invariably it will be found that the most prosperous stores are on the right side of the street as one stands facing in the di- rection people take when going down town. Where this is not the case there are other important controlling factors. Next to the right side of the street comes the parking problem. In some cases the parking space that can be used is not on the right side of the street. Whether or not this will make the wrong side of the street sufficiently desirable is a question that deserves very careful consideration. Probably it will not. However, it may. Each case of this kind requires extremely careful study. If the street is wide enough so that cars can be parked at an angle to the curb and if cars can also be parked in the side streets and there are no park- ing restrictions, then the parking prob- lem is well solved for the moment. If all the stores have been built back far enough from the sidewalk so that cars can be parked on the private land in front of the stores and those stores are connected together by a walk, the parking problem is solved to an even better degree. The parking problem is one that needs more and more careful consideration every year because so many people use their cars when shop- ping even though they live but a few blocks from the store. Some people will take out their car to drive to a store only a quarter of a mile away and others do not seem to want to walk even a block. Located on the right side of the street and with ample parking facilities, any drug store is in an advantageous position, but it is usually better to be at the end of a row of stores than in the middle. This is partly due to the fact that a drug store keeps open more hours a day than other stores. Suppose it is located in the center of a block with a filling station on the corner at the street intersection at each end of the row of stores that occupy the block and the drug store is in the center of this row of stores. At night the filling stations are brightly lighed. The show windows of the stores that are closed may be as brightly lighted as the drug store windows are. Some of them may be even more brightly lighted. The result is that the casual observer is not sure whether the drug store is open for business or not. Change the location of the drug store to the end of the row of stores. Place it next to one of the filling stations. The filling station is visited by motor- ists in need of gas, oil, water or air. While there someone in the car may go into the drug store to buy cigarettes, candy or something of that nature. All the occupants of the car may go in for something at the soda fountain, some- thing to drink or some ice cream. Peo- ple who pass this row of stores at night do not fail to notice that the drug store is there and that it is open for business, If across the street or around the corner nearer to this store than to any other drug store there is a popular mo- ion picture theater, or if the theater is on the same side of the street in the same block it will draw customers to the store during the afternoon and evening. If in addition, there is a high school nearby or other upper grade school, so located that most of the pupils pass the store on their way to and from school, these pupils will form the habit of trading at this store and this habit serves two purposes. It im- mediately increases the sales volume and in a very few years many of these pupils will have homes of their own and once the habit is formed of trad- ing at this store they are likely to con- tinue to trade there even though they go somewhat out of their way to do so. Upper grade and high schools are more desirable neighbors of a drug store than are lower grade schools, both because the pupils have more money to spend and because it will not be so long before they marry. There is a very decided advantage in regard to future business in catering to high school pupils. It is more important now than it has been in the past to locate the drug store in a group with other stores. This is so largely because people are inclined to do less walking and use their cars more. Though it is easy to cover distances with automobiles, if there are two equally good drug stores and one is located in a group with other stores and the other has no store of any kind nearer to it than a block and a half, the average person will trade at the store that is in the group because that saves once stopping and starting of the car. Fifteen or twenty years ago there was not so great a dif- ference. Most people would have walked from their homes to the stores and if the isolated drug store was so located that most of them walked right past it, they would have been just as inclined to trade at that store as at the one located in the group. January 28, 1931 To-day, the store that is isolated is likely to find it far more difficult to at- tract customers than it ever has been. The tendency is for stores to form small groups. We do not find them scattered in among residences to the degree they once were. At an inter- section or on one.side of the street for a block or so there will be stores. “Then will come residences and again a group of stores. This is taking place whether or not zoning regulations compel it. It is taking place because it is found from actual experience that each store can do more business at less expense if there is a considerable group of stores of all kinds with no resi- dences separating the stores. Such little shopping centers are in fact get- ting a good deal of the business that formerly had a habit of going down town, In some cases the large department stores in our cities are finding it worth while to establish branch stores in just such neighborhood shopping centers. They do it because it seems the only way to get the business of those who travel by automobile on their shopping trips. In some cities parking has been prohibited altogether in part of the down town sections and in all cities it is becoming more and more difficult to find a place to park a car in the con- gested parts of the city. This is mak- ing these neighborhood shopping cen- ters more valuable as store locations than many of the down town sites are. J. E. Bullard. + > > Desire For Farm Life Growing in Cities. The strain of city life, business de- pression, and unemployment apparently is proving too much for many city residents, and as a result the number of letters to the Department of Agri- culture asking information on how to take up country life has increased markedly in the last year, according to oral statements Jan. 23 in the Farm Managemertt Division of the Depart- ment. There is always a flow of letters to the Department on this subject, asking where to go to take up farming, how to go about making the change, and how much land is needed, M. R. Cooper, in charge of commodity studies for the Division, stated orally. The increase in the number of the letters, he said, which has caused considerable comment in the Division, began as early as 1929, and the number through 1930 was notably greater than in prior years. The total number cannot be estimated accurately, he said, because the letters are routed to many different divisions of the Department in accord- ance with the type of information de- sired. Letters of this kind reaching the Division of Land Economics in the last year have included, more often than usual requests for information on the renting of farm land, according to O. M. Johnson, in charge of land tenure investigations for that Division. His inference from this fact, he said, is that more of those who wish to get on farms are short of funds and wish to make the change with the smallest possible investment. Probably a con- siderable number of these are unem- ployed, he believes. Some of the let- Se we, ef VwVreme Ww ee » t 4 it Pd a —— 4 ’ ae

—__—_ Cannon Not To Cut Other Towels. The price reductions by Cannon Mills, Inc., on its name-woven towels for hotels and institutions, will not apply to other towels, officials of the company state. No price change for the standard reversibles, tri-tones and staples is contemplated during the present season. Grand Rapids LEDGERS — JOURNALS — RECORDS DAY BOOKS — MEMORANDUM BOOKS, Retail 5c and up LETTER FILES—LETTER CAP—CARD INDEX—ORDER BOOKS—PETTY DAY BOOKS—TALLY BOOKS—AUTO AND WAGON DELIVERY BOOKS—INCOME TAX RECORDS Complete Assortment. Ask Our Salesmen, or See Samples in Our Sample Room. et Hazeltine & Perkins Drug Co. Michigan CASH BOOKS Manistee Acids Boric (Powd.)-. 10 @ 20 Borie (Xtal) -.10 @ 20 Carbolic -.-----. 388 @ 44 50 @ 65 3%@ 8 9 @ 16 15 @ 25 3%@ 8 Tartaric .--__--- 43 @ 55 Ammonia Water, 26 deg.-_ 97 @ 18 Water, 18 deg... 06 @ Water, 14 deg... 5%@ 13 Carbonate ------ 20 @ Chloride (Gran.) 08 @ 18 Balsams Copaiba -------- 1 00@1 25 Fir (Canada) -. 2 75@3 00 Fir (Oregon) -- 65@1 00 Peru —-_-..---- 3 00@3 25 i) 2 OU@2 26 Barks Cassia (ordinary). 25@ 30 Cassia (Saigon) -- 40@ 60 Sassafras (pw. 60c) @ 50 Soap Cut (powd.) 350 _.--.---—---- 20@ 30 Berries €Cubeb 2 @ 90 Kish =. @ 2 Juniper -.--------- 10@ 20 Prickly Ash ------ @ 175 Extracts Licorice ~--------- 60@ 75 Licorice, powd. -. 60@ 70 Flowers Arnica --~------- 15@ 80 Chamomile Ged.) 30@ 40 Chamomile Rom. @1 25 Gums Acacia, 1st ~---~- @ 60 Acacia, 2nd --.- @ 50 Acacia, Sorts ---- 25@ 40 Acacia, Powdered 4u@ 50 Aloes (Barb Pow) 35@ 45 Aloes (Cape Pow.) 25@ 35 Aloes (Soc. Pow.) a 80 ees 0 Asafoetida @ 60 POW. 2.05-5.<-— 90@1 00 Camphor -------- 7@ 9 UihieG 222 le 60 Guaiac, pow’d --- @ 10 ing). 22 @1 25 Kino, powdered__ @i 20 Myrrh —_-.-.____ @1 15 Myrrh, powdered @1 25 Opium, powd. 21 00@21 50 Opium, gran. 21 00@21 50 Shellac, Orange 50@ 65 Shellac, White 55@ 70 Tragacanth, pow. @1 75 Tragacanth --.. 2 00@2 35 Turpentine ~--- @ 30 Insecticides Arsenic ---—---- 08@ 20 Blue Vitriol, bbi. @ Blue Vitriol, less 08@ 15 Bordea. Mix Dry 12%@ 23 Hellebore, White powdered --~-.-- 25 Insect Powder. 47%@ 60 Lead Arsenate, Po. 1344@27 Lime and Sulphur Dry .--—-.-- 09@ 23 Paris Green --.. 264%@46% Leaves Buchu, -——--—— @ 60 Buchu, powdered @ 7% Sage, Bulk __.. 25@_ 430 Sage, % loose -- @ 40 Sage, powdered-_- @ 3 Senna, Alex. -__. 50@ 75 Senna, Tinn. pow. 30@ 35 Uva Urai ......._ 20@ Oils Almonds, Bitter, true —.--..-.-. 7 50@7 75 Almonds, Bitter, artificial _.... 3 00@3 25 Almonds, Sweet, true --...-... 1 50@1 380 Almonds, Sweet, imitation -... 1 00@1 25 Amber, crude -. 75@1 00 Amber, rectified 1 50@1 75 Anise ....._.. 00@2 25 Bergamont ---- ‘ ce. = Cajaput -------- Cassia. 2. 3 00@3 25 Castor _.....-_._ 1 55@1 80 Cedar Leaf ..... 2 00@2 25 Citronella ...... 1 00@1 20 Cloves -------- 8 50@3 75 Cocoanut .----. 22%@ 35 Cod Liver ---.-- 1 40@2 00 Croton -—-—---— 8 00@8 265 Cotton Seed ---- 1 25@1 50 Gubebs: —_._____ 5 Ou@5 25 Bigeron -------- 00@4 26 Eucalyptus ..-.. 1 25@1 60 Hemlock, pure. 2 00@2 25 Juniper Berries. 4 50@4 75 Juniper Wood ~— 1 50@1 75 Lard, extra --.. 1 55@1 65 Lard, No. 1 ~--. 1 25@1 40 Lavender Flow... 6 00@6 2 Lavender Gar’n. 1 25@1 60 Lemon. —.-- 4 00@4 25 Linseed, boiled, bbl. @ 78 Linseed, raw, bbl. @ 7 Linseed, bid, less 85@ 98 Linseed, raw, less 82@ 95 Mustard, artifil. oz. @ 30 Neatsfoot -.... 1 25@1 39 Olive, pure -...-3 00@5 00 Olive, Malaga, yellow ~..--._- 2 50@3 00 Olive, Malaga, @reen oo 2 85@3 26 Orange, Sweet 6 00@6 25 Origanum, pure. @2 60 Origanum, com’] 1 00@1 20 Pennyroyal ..... 3 26@3 50 Peppermint --.. 4 50@4 75 Rose, pure -_.. 13 50@14 00 Rosemary Flows 1 25@1 50 Sandelwood, EB. L .._. 1 GSO@S 76 Sassafras, true 2 00@2 25 Sassafras, arti’l 75@1 00 Spearmint ~----. 6 00@6 25 Sperm. — > -. 1 50@1 75 eRY 7 0O@7 25 Tar USP + 65@ 75 Turpentine, bbl. -_. @ 54 Turpentine, less 61@ 74 Wintergreen, leat 22 6 00@6 25 Wintergreen, sweet Dich --- 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed --.. 6 00@6 25 Wormwood, oz. -. @1 00 Potassium Bicarbonate ~____ @ 40 Bichromate -_- 15@ 25 Bromide 2. 69@ 85 Bromide 2. 2 54@ 71 Chlorate, gran’d. 21@ 28 Chlorate, powd. 16@ 23 OF Stak os 17@ 24 €yanide 2222 - 22@ 90 lodtde oe 4 34@4 55 Permanganate __ 22%@ 35 Prussiate, yellow 35@ 45 Prussiate, red -. 70@ 175 Hulphate 2220 32 sow 40 Roots Alkaneot 0) 30@ 40 Blood, powdered. 40@ 45 Cajamus -_.- 25@ 65 Elecampane, pwd. 20@ 30 Gentian, powd. ~ 20@ 30 Ginger, African, powdered ______ 30@ 35 Ginger, Jamaica. 40@ 60 Ginger, Jamaica, powdered -.... 45@ 60 Goldenseal, pow. 5 00@5 50 Ipecac, powd. -- 5 50@6 00 Ejicorice = 35 40 Licorice, powd... 20@ 30 Orris, powdered. 45@ 60 Poke, Powdered 253@ 40 Rhubarb, powd. __ @1 00 Rosinwood, powd. @ 650 Sarsaparilla, Hond. ground 2. @1 10 Sarsaparilla, Mexic. @ 60 Squila 22 35 40 Squills, powdered 70 80 Tumeric, powd... 20@ 25 Valerian, powd. .. @ 60 Seeds Anise 22002 @ 36 Anise, powdered 35@ 40 Bird, 1g 13@ 17 Canary: oo 122@ 18 Caraway, Po. 23@ 380 Cardamon _..__. 2 25@2 50 Corlander pow. .40 30@ 25 Dill 1 20 Fennell 60 ax 15 Flax, @ 16 Foenugreek, pwd. 15@ 25 Hemp —_.______ 8@ 15 Lobelia, powd. -. @1 30 Mustard, yellow 17@_ 25 Musard, black... 20@ 25 15@ 30 - 2 25@2 50 45@ 50 12@ rican 3 40 Worm, Lavant . 6 50@7 00 Tinctures Aconite 2 @1 80 eae @1 56 Asafoetida - ---- @2 28 PCG. @1 60 Belladonna -_. @1 4 nzoin ..-.-... @2 28 the day of issue. Benzoin Comp’d. @2 40 @2 16 @2 52 @2 28 @1 44 @2 16 @l1 80 @2 16 @2 04 t @1 % Guai @2 28 @2 04 loding: 22 @1 25 Iodine, Colorless. @1 60 iron, ‘Clo, _ 1. @i1 56 NO ~----~------ @1 44 Myrrh . Hee @2 52 Nux Vomica -... @1 80 Opium -...— eae @b 40 Opium, Camp. .. @l 44 Opium, Deodora’d @5b 40 ubarb ....4... @1 92 Paints Lead, red dry -_ 134@13% Lead, white dry 134@13% Lead, white oil 13%@13% Ucure, yeliow bbi. Ww 2% Ochre, yellow less 3@ 6 Red Venet'n Am. 3%@ Red Venet’n Eng. 4@ Putty .. be Whiting, bbl. __ @ Whiting 5%@10 Rogers Prep. -. 2 45@2 65 7 8 8 4 Msceiilaneous Acetanalid 2. Alum 57@ 75 wee m ene ene n ground -....... 09@ 15 Bismuth, Subni- Grate... ---=— 2 00 Borax xtal or -_— Powdered -..... 06 1 Cantharides, po. 1 201 bo Calomel oe 2 712@2 82 Capsicum, pow’d 6z@ 75 Carmine wonwnee- 8 VU@I 00 Cassia Buds .... 30@ 40 Cloves -.2--..2. «640; 60 aon. SF Choral Hydrate 1 eons ae Cocaine eae 12 85@is 50 Cocoa Butter __. 50@ 90 Corks, lst, less 30/10 to Copperas __.__.._ 03 Copperas, Powd. pe ie Vorresive Subim 2 25w2 sv Cream ‘Tartar _. 45@ 45 Cultle bone -.. 4u@ 6u Dextrine ._______ 64@ 15 Dover s Powder 4 vuw4 ou itmery, All Nos. lu@ 16 iimery, Powdered @ 165 Epsom Salts, bbls. @0s% spsom Salts, less 3%@ 10 iergot, powdered _. @4 00 Hlake, White _.. 15@ 20 Formaldehyde, Ib. 1z@ 36 Gelatine eg eee 30@ 90 Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. @uz% Glauber Salts less 04@ lv Glue, Brown -... 20@ 30 Glue, Brown Grd 16@ 22 Glue, White -._ 27%@ 46 Glue, White grd. Za@ 35 Glycerine __.... l7}a@ 40 as 76 ---——~ 8 QU@S ; Lead Acetate __ 17@ 25 Mace se wi ov Mace powdered @i ov Menthol —_______ 6 75@7 40 Murpuine -._. 13 b3q@ie 33 Nux Vomica ____ @ so Nux Vomica,. pow. 156@ 3 Pepper, Black, pw, 35@ Pepper, White, p. io@ Pitch, Burgundy. 2u uassia -- l2@ Seidlitz Mixture 3 Soap, green ___ iso Soap, mott cast. @ Soap. white Castile, sci” waite Cais O18 leon, per bar @t . —_ 60 Soda Ash eenesnmee ene 3@ 10 Soda — 3%@ 10 & @ uw E 8 % © RESESKSRES TS Turpentine, Ven. 50@ 75 Vanilla Bx. pure 1 50@2 00 Venilla Ex. pure 2 25@2 650 Zinc Sulphate _. 06@ 11 Webster Cigar Co. B Wels tevettes — Cincos ..____ Wo Se he Webster Cadillacs .. 00 Golden Wedding Panatellas __.._._.. 75 00 Commodore -_._..._ 95 @0 MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues = = ADVANCED DECLINED Salt Cheese Spices Evaporated Milk Pork oe — Hag, 12 1-lb. Strawberries Persons. 64 om: ...: 295 - cans Parsons, All mai. 16 oz. Parsons, All Bran, 10 oz. Marcellus, No. 2 _._- Parsons, All Bran, % oz. ---. 2 00 Pride of Mich. No. 2__ 3 75 Parsons, : pails, per doz. 9 40 f - s, per doz. 12 60 Is, per doz. 19 15 : atin per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 10 Quaker, 12-38 0z., doz. 2 35 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 10c, doz. ~----- 95 Royal, 4 oz, doz. ---- 1 85 Royal; 6 oz., doz. ---- 2 50 Calumet, 4 0z., doz. 95 Calumet, 8 oz., doz. 1 8 Calumet, 16 oz., doz. 3 2 Rumford, Rum‘ord, doz. 2 40 Rumford, 5 Ib... doz. 12 50 K. C. Brand r case 10c size, 4 doz. ------ 3 70 15c size, oo 5 50 20c size, 4 doz. ------ 7 20 25c size. 4 doz. ------ 9 20 ce size, 2 doz. ------ 8 80 size, 1 doz. ------ 6 85 10 Ib. size, % doz. ---. 6 75 BLEACHER CLEANSER Clorox, 16 oz., 24s -- 3 85 Lizzie, 16 oz., 126 ~--- 2 16 BLUING Am. Ball,36-loz.,cart. 1 00 Quaker, 1% oz.. Non- freeze, dozen ..---- 85 Boy Blue, 36s, per cs. 2 70 Perfumed Bluing oz., 128 4 os., 248 -- Lizette, 10 oz., 12s -- Lizette, 10 oz., 248 -- BEANS and PEAS 100 lb. Brown Swedish Beans Pinto Beans ---.---- Red Kadney Beans -- White H’d P. Beans 5 Sol. Lima agree Ss Bla, ck Eye Beans -- Split Peas, Yellow -- eae Split Peas, Green ---- 6.5 Seotch Peas -------- 4 95 BURNERS Queen Ann, No. 1 and 4, woree--2----- White Flame, No. 1 and 2, doz. ---.----- 36 BOTTLE CAPS Dbl. Lacguor, 1 gross ., per gross ---_ BREAKFAST FOODS fo orecdig he Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 : 85 Pep, No. 224 ---—--- 70 Pep, No. 202 -..----- ; 00 Krumbles, No. 424 -- 2 70 _Bran Flakes, No. 624 2 45 Bran Flakes, No. 602 1 50 Rice Krispies, 6 oz. -. 2 70 Rice Krispies, 1 oz. -. 110 DO pe a oo SESS ove, 2 seamen 1 36 16 ROLLED OATS Purity Brand Instant Flake, sm., 24s 1 80 Instant Flake, sm., 48s 3 60 Instant Flake, lge., 18s 3 40 Regular Flake, sm.,24s 1 30 Regular Flake, sm., 48s 3 60 Regular Flake, lg., 18s 3 40 China, large, 12s -_-- 315 Chest-o-Silver, lg., 12s 3 25 Post Brands. Grape-Nuts, 24s ~----- 3 80 Grape-Nuts, 100s ---- 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Post Toasties. 36s -. 2 35 Post Toasties, 24s -- 2 85 Post’s Bran, 2 70 — BROOMS Jewell, doz. .-----.-- 5 25 Standard Parlor, 23 Ib. 8 25 Fancy Parlor, 23 Ib.-. 9 25 fx. Fancy Parlor 25 Ib. 9 75 sae Fey. Parlor 26 Ib. = = Wilk, Nos 2 75 x —, Solid Back, 8 in. -... 1 50 Solid Back, 1 in. -... 1 75 Pointed Ends --~----- 1 25 Stove Shaker -.-,----------- 1 80 Na 6) _............_. 3. 00 Peerless ~------.------ 2 60 Shoe No. 4-0 -...-.--------- : - No. 2-0 —......._._-_- BUTTER COLOR Dandelion ..---------- 2 85 CANDLES Electric Light, 40 lbs. 12.1 Plumber, 40 ibs. ----- 12.8 Paraffine, 6s ------- -- 14% Paraffine, 12s ------- 14% Wicking -------------- 40 Tudor, es per box -. 30 CANNED FRUITS Hart Brand Apples No 10 5 75 Blackberries No. 3 2 Pride of Michigan —-.. 3 25 Cherries Mich. agg ae 10 ss 15 No. 2 25 Red. No. 2 =e 15 Pride of Mich. No. 2-- 3 55 Marcellus Red -----. 3 10 Special Pie ~-—--i-. 2 60 Whole White ~--_----- 3 10 Gooseberries No 2. 8 00 coda 19 oz. glass _...__ 5 65 Pride £ Mich, No. 2% 4 20 Plums Grand Duke, No. 2%-- 3 25 Yellow Eggs No. 2%4-. 3 25 Black Raspberries 2 3 75 Pride of Mich. No. 2.. 3 25 Pride of Mich. No. 1-- 2 35 Red Raspberries ‘ 1 3 Marcellus, No. 2 _-... 3 75 Pride of Mich. No. 2.. 4 25 CANNED FISH Clam Ch’der, 10% oz. 1 Clam Chowder, No. 2. 2 Clams, Steamed. No. 1 3 Clams, Minced, No. % 2 Finnan Haddie, 10 oz. : Clam Bouillon, 7 oz.. 2 50 Chicken Haddie, No. 1 2 76 Fish Flakes, small -. 1 35 Cod Fish Cake, 10 oz. .1 55 Cove Oysers, 5 oz. .. 1 75 Lobster, No. %, Star 2 90 Shrimp, 1, wet —----.. 215 Sard’s, % Oil, Key —. 6 10 Sard’s, 4% Oil, Key -. 5 00 Sardines, % Oil, k’less 4 75 Salmon, Red Alaska... 3 76 SERsae Sardines, Im. \%, ea. es Sardines, Im., %, Sardines, Cal. __ 1 36@2 3 Tuna, %, Curtis, doz. 3 60 Tuna, %s, Curtis, doz. 2 20 Tuna, % Blue Fin .. 2 25 Tuna, 1s, Curtis. doz. 7 00 CANNED MEAT Bacon, Med. Beechnut 2 70 Bacon, Lge. Beechnut 4 50 Beef. No 1, Corned -. 2 80 Beef No. 1, Roast __ 3 00 Beef, 2 oz., Qua., ~ 1% Beef, 3% oz. Qua. 2 25 Beef, 5 oz., Am. Sliced 3 60 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions, s 3 70 Chili Con Car., 1s ... 1 35 Deviled Ham, \%s --.. 1 60 Deviled Ham, %s --.. 2 85 Hamburg Steak & Onions, No. 1 ...... 3 15 Potted Beef, 4 oz. .... 1 10 Potted Meat, % Libby 52 Potted Meat, % Libby 90 Potted Meat, % Qua. 8 Potted Ham, Gen. % 1 45 Vienna Saus. No. % 1 36 Vienna Sausage, Qua. $0 Veal Loaf, Medium _. 2 25 Baked Beans lis Campbe Seo eS Quaker, 16 ~. a Fremont, No. 2 -..... 1 25 Snider, No. i ---.--.. 1 10 Snider, No. 2 ~---.--. 1 25 Van Camp. small .... 90 Van Camp, med. -... 1 45 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. - No. 10, Sauce —-.-.-. 5 6 Lima Beans Little Dot, No. 2 -.. 3 10 Little Quaker, No. 10.14 00 Little Quaker, No. 1.. : = Baby, No. 1 1 96 Pride of Mich. No. 1. 1 65 Marcellus, No. 10 -_.. 8 75 Red Kidney Beans No. 30 Qe als NA 6 3 70 OS 1 30 RO A a String Beans Little Dot, No. 2 -.-. 3 30 Little Dot, No. 1 -... 2 50 Little Quaker, No. 1 Little Quaker, No. 2... 2 90 Choice Whole, No. 10.12 75 Choice Whole, No. 2. 2 50 Choice _— No. 1.. 1 80 Ct. io. 10 10 50 Cut No. 2 ee 2 10 Np. Ao -- 1 60 Pride of Mich. No. 2._ 1 75 Marcellus, No. 2 --.. 1 50 Marcellus, No. 10 _--. 8 25 Wax Beans Litlet Dot, No. 2 --.. 2 75 Little Dot, No. cane woe Little Quaker, No. 2.. 2 65 Little Quaker, No. 1 1 90 Choice Whole, No. 10.12 50 Choice Whole, No. 2_. 2 50 Choice Whol, No. 1. 1 75 Cut, No.0 10 50 Cat. No. 2:62. 215 Cut, Noe. 24 1 45 Pride of Michigan -- 1 75 Marcellus Cut, No. 10- 8 25 Beets Small, No. 2% --_--- 3 00 Etxra Small, No. 2 __ 3 Fancy Small No. 2 -. 2 Pride of Michigan ~-. 2 25 Marcellus Cut, No. 10. : Marcel. Whole, No. 2% 1 85 Carrots Diced, No. 2 ~------ 2 4-40 Diced, No. 10 ~__----. 7 00 Corn Golden Ban., No. 3-- 3 60 Golden Ban., No. 2. Golden Ban., No. 10-10 75 Little Dot, No. 2 ---- Little Quaker, No. 2_ Littlhe Quaker, No. 1. Country, Gen., No. 1-_ Country Gen. No. 2. Pride of Mich., No. 5- Pride of Mich., No. 2_ Pride of Mich., No. L. Marcellus, No. 5 --.- Marcellus, No. 2 ---- Marcellus, No. 1 -... Fancy Crosby, No. 2.. Fancy Crosby, No. 1-_- te o So et fe feet fd po Det Bt OTD Bt et ~ o Peas Little Dot, No. 2 ---- 2 60 Little Dot, No. 1 ---. 1 80 Little Quaker, No. 10 12 00 Little Quaker, No. 2_. 2 40 Little Quaker, No. 1 Sifted E. June, No. 10_10 00 Sifted E. June, No. 5. 5 75 6ifted E. June, No. 2_. 1 90 Sifted E. June, No. 1-- 1 40 Belle of Hart, No. 2. 1 90 Pride of Mich., No. 10. 9 10 Pride of Mich., No. 2.. 1 75 Gilman E. June, No. 2 1 40 Marcel., B. June, No. 2 1 40 Marcel., E. June, No. 5 4 60 Marcel., E. Ju., No. 10 7 50 Templar E. J., "No. 21 ~ Templar BE. Ju., No. 10 7 0 Pumpkin No: 3) 5 50 No. 26 1 80 No 2. 1 45 Marcellus, No. 10 -._. 4 50 Marcellus, No. 2% --- 1 40 Marcellus No. 2 -_... 1 15 Sauerkraut No. 10 a No. No. 2 No. 2 No. 2 Det Squash Boston, No. 3 ~_------ 1 80 Succotash Golden Bantum, No. 2 2 75 Little Dot, No. 2 .... ; 55 Little Quaker ~.-_._.. 40 Pride of Michigan --.. 2 15 Tomatoes Ne. 10) 6 00 No. 24 2 oe 10. 2 ... ee Pride of Mich., No. 2% 2 2 Pride of Mich., No. 2.. 1 60 CATSUP., 1 2 Lily of Valley, 14 oz._. 2 Lily of Valley, % pint 1 Sniders, 8 oz. ----_.-. 1 Sniders, 16 oz. 2 Quaker, 10 oz. . 2 Quaker, 14 oz. Quaker, Gallon Glass 12 00 Quaker, Gallon Tin -- 7 26 CHILI SAUCE Snider, 16 oz. -.-..... 3 15 Snider, 8 oz. ---.-.-.. 2 20 Lilly Valley, 8 oz. -. 2 25 Lilly Valley, 14 oz. -. 3 25 OYSTER es Sniders, 16 oz. -..--- 15 Sniders, 8 oz, ~----- 2 20 CHEESE Roquefort ~_--------..-- 62 Wisconsin Daisy -----~- 21 Wisconsin Flat ~__-.... 21 New York June -.-.... 32 a Sago 2 40 TACK 22 Michigan Flats -_____-. 20 Michigan Daisies —.___- 20 Wisconsin Longhorn ~—- 20 Imported Leyden --_-_- 28 1 lb. Limburger —_--_--- 26 Imported Swiss ----.-- 56 Kraft Pimento Loaf -. 29 Kraft American Loaf _. 27 Kraft Brick Loaf -.-_.. 27 Kraft Limburger, % Ib. 1 90 Kraft Swiss, % Ib. .. 2.00 CHEWING GUM A Black Jack .... 65 Adams Bloodberry --_-. 65 Adams Dentyne™ -.-... 65 Adams Calif. Fruit -. 65 Adams Sen Sen -.-.-- 65 Beeman’s Pepsin -.--.. 65 Beechnut Wintergreen. Beechnut Peppermint-- Beechnut Spearmint -- Doublemint -.-.---.-... 65 Peppermint, Wrigleys .. 65 Spearmint, Wrigleys -. 65 suey Fruit... 65 Krigley’s P-K -..--.... 65 NIN a ee ee 65 TOBDGITY oon cee 65 COCOA qstt COCOA = Wee Droste’s Dutch, 1 Ib._- . - Droste’s Dutch, % Ib. Droste’s Dutch, % Ib. 3 35 Droste’s Dutch, 5 lb. 60 Chocolate Apples -.-- 4 50 Pastelles, No. 1 ---. 12 60 Pastelles, % Ib. -.-.-- 6 60 Pains De Cafe 3 Droste’s Bars, 1 doz. 2 00 Delft Pastelles -----. 2 15 1 Ib. ut Tin Bon 2 13 ag Canina De Cara- ONG oo 13 20 12 oz. Rosaces -.--.-- 10 80 % Ib. Rosaces --..--.. 7 80 % |b. Pastelles ---.-- 3 40 Langnes De Chats .. 4 80 CHOCOLATE Baker, Caracas, %s ---- 37 Baker, Caracas, 4s ---. 35 SLOTHES LINE Femp, 50 ft. -.. 2 00@2 25 — Cotton, 0. 3 50@4 00 Braided, 50 ft. 3 35 Sash Cord _._-._ 2 50: @2 75 COFFEE ROASTED Blodgett-Beckley Co. Old Master ---~----. —- 2 Lee & Cady 1 ib. Package TAverty. 17 Quaker Vacuum ------ 33 NecTOW 2 29% Morton House -------- 37 72000 22550 27 Raveriad: 0 39 Majestic ..2.... 3236 Boston Breakf’t Blend 27 McLaughlin’s Kept-Fresh Hummel’s 50 1. Ib. 10% CONDENSED MILK Leader, 4 doz. 7 Eagle, 4 doz. MILK COMPOUND Hebe, Tall, 4 doz. -.. 4 5 Hebe, Baby, 8 doz. -. 4 40 Carolene. Tall, 4 doz. 3 : Carolene, Raby -.-.... 35 EVAPORATED MILK Paro Tal 22. 3 90 Parcs, Bapy. 3 90 Quaker, Tall, 4 doz... 3 55 Quaker, Baby, 2 doz. 3 55 Quaker, Gallon, % doz. 3 55 Carnation, Tall, 4 doz. 3 90 Carnation, Baby, 8 dz. 3 90 Oatman’s Dundee, Tall 3 90 Oatman’s D’dee, Every Day, Baby ---. 3:90 January 28, 1931 Pret, Tal —...- us £20 Pet, Baby, 8 oz. .... 4 10 Borden’s Tall _...... 4 20 Borden’s Baby - ..-.- 410 CIGARS Airedale ci. 00 Havana Sweets ---__ 35 0 Hemeter Champion --38 50 Canadian Club --_--- 35 vu Robert Emmett -... 75 v0 Tom Moore Monarch 75 00 Webster Cadillac _... 75 60 Webster Astor Foil_. 75 0u Webster Knickbocker 95 1 Webster Albany Foil 95 00 Bering Apollos -_-_.. 95 00 Bering Palmitas -_ 115 00 Bering Diplomatica 115 00 Bering Delioses -._. 120 00 Bering Favorita -... 135 00 Bering Albas —__-__- 150 vo CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 18 Horehound Stick, 6c .. 18 Mixed Candy Kindergarten _.-...____ 17 cieager: i3 French Creams ......__ 15 Paris Creams —_........ 16 GEOGCrS oe 11 Fancy Mixture -....... 17 Fancy Chocolates : lb. boxes Bittersweets, Ass’ted 1 75 Milk Chocolate A A 1 75 Nibble Sticks -.__. a» - 16 Chocolate Nut Rolls - : - Magnolia Choc -_.... Bon Ton Choc. _..... : . Gum Drops Pails A 16 Champion Gums --_._.. 16 Challenge Gums —--___ 14 Jelly Strings -..._. a ae Lozenges Pails A. A. Pep. Lozenges .. 15 A. A. Pink Lozenges .. 15 A. A. Choe. Lozenges... 15 Motto Hearts -......._. 19 Malted Milk Lozenges .. 21 Hard Goods Pails Lemon Drops .......... 19 QO, F. Horehound dps.__ 18 Anise Squares -......_ 18 Peanut Squares ....... 17 Cough Drops ber Putnam 6 20 1 35 smith Brog 00.3 1 45 LApene 2 1 45 Package oe Creamery 4 oz. pkg., 12s, —_ * 85 4 oz. pkg., 488, case 3 40 : Specialties Pineapple Fudge ---... 18 Italian Bon Bons --.._- 17 Banquet Cream Mints. z3 Silver King M.Mallows 1 15 Handy Packages, 12-10c s0 COUPON BOOKS 50 Economic grade 32 5¢@ 100 Economic grade 4 60 500 Hconomic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 ib. Sexes. 8 DRIED FRUITS Apples N. Y. Fey., 50 lb. box 13 N. Y. Fey., 14 oz. pkg. 1o Apricots Evaporated, Choice --.. 16 Evaporated, Fancy ---. 20 Evaporated, Slabs --.... Citron 10 1b; Dex 2 36 Currants Packages, 14 oz, --.... 17 Greek, Bulk, lb. ~-.-.- 16% Dates Dromedary, 36s —_--_. 6 75 Peaches Evap. Choice ---------- 11 RANG: 25s 13 Peel Lemon, American ------ 28 Orange, American -_--- 28 Raisins Seeded, bulk —_--.._- 08 Thompson’s s’dless Blk 07 Thompson’s seedless, 26 Oe oe Seeded, 15 oz. -.. 10 California Prunes 25 Ib. boxes__@0514 lb. boxes_-@06 70@80, 25 lb. boxes__@07 . boxes__@07% . boxes.__-@08% ib. boxes... 18@24, 26 Ib. boxes-.@10% Ree Ee a ee a ae ee ee aE SS a oon e@ CC ee KY ease were noac wai Ee oon 6 5 Ll 13 28 28 F PRR January 28, 1931 Hominy : Pearl, 100 lb. sacks -_ 3 50 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Elbow, 20 lb. -_---- 6144 @8 Egg Noodle, 10 Ibs. -- 14 Pearl Barley POE lia A Ae SSE 7 00 Barley Grits --------- 5 00 Or oo 3 75 Sage Bast India =. 10 Tapioca Pearl. 100 lb. sacks -. 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -- 3 50 Jiffy Punch 8 doz. Carton —.__--_- 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands Lily White Harvest Queen -_-_---- Yes Ma’am Graham, B6g 2 20 Lee & Cady Brands American Eagle -_-- Home Baker -_-_~_.---. FRUIT CANS M ason F. O. B. Grand Rapids Half pint 7 50 Ideal Giass Top Halt pint —.....---- 9 00 One pint... 9 50 ©ne quart 22. 11 ls Half gallon ---------- 15 40 GELATINE JeH-@;" 3 doz. —.2.--.- 85 Minute, 3 doz. ------ 4 05 Plymouth, White -_-- 1 55 Quaker, 3 doz. ------ 2 25 JELLY AND PRESERVES Pure, 30 ib. pails -.-. 3 30 Imitation, 30 lb. pails 1 85 Pure, 6 oz., Asst., doz. 90 Pure Pres., 16 oz., dz. 2 40 JELLY GLASSES 8 oz.. per doz. OLEOMARGARINE Van Westenbrugge Brands Carload Distributor MATCHES Diamond, 144 box on Ohic Blue Tip. 720-1c 4 00 *Reliable, 144. ________ 3 15 *Federal, 144 _____-_- 3 95 Safety Matches Quaker, 5 gro. case_-_ 4 25 MULLER’S PRODUCTS Macaroni, 9 oz. : 20 Spaghetti 9 oz. -_---- 2 20 Blbow Macaroni. 9 oz. 2 20 Egg Noodles, 6 oz. --.. 2 20 Ege Vermicelli, 6 oz. 2 20 Egg Alphabets. 6 oz... 2 20 Egg A-B-Cs 48 pkgs._. 1 80 NUTS—Whole Almonds, Tarragona... 19 Brail, Large ~_...----- 23 Fancy Mixed -_----_- Filberts, Sicily ------ 20 Peanuts, Vir. Roasted 11 Peanuts, Jumbo, std. 13 Pecans, 3, star ------ 25 Pecans, Jumbo ------ 40 Pecans, Mammoth -- 50 Walnuts,» Cal. 2. .27@2 Hickory 22252..-=--2: 07 Salted Peanuts Fancy, No: 1 > 14 Shelled Almonds Salted ~------- 95 Peanuts, Spanish 125 Ib. bags —----.-__ 12 Witberts . 2.0 32 Pecans Salted --__ 2 St Walnut Burdo Walnut. Manchurian —. 55 MINCE MEAT None Such, 4 doz. --_ 6 47 Quaker, 3 doz. case __ 3 50 Libby, Kegs, wet, Ib. 22 OLIVES 4 oz. Jar, Plain, doz. 10 oz. Jar, Plain, doz. 2 26 14 oz. Jar, Plain, doz 1 Pint Jars, Plain, doz. 75 Quart Jars, Plain, doz. 1 Gal. Glass Jugs, Pla. 5 Gal. Kegs, each __-- 3% oz. Jar, Stuff., doz. 6 oz. Jar, Stuffed doz. 9% oz. Jar, Stuff., doz. 1 Gal. Jugs, Stuff., dz. o oO PARIS GREEN Re 34 é eae, 32 ea and he 22.000 30 PEANUT BUTTER Bel Car-Mo Brand 24 2 ib. ing: oo 4 35 8 oz., 2 doz. in case -_ 2 65 15 1), patie 2 20° 1D. pails PETROLEUM PRODUCTS From Tank Wagon Red Crown Gasoline -. 19.7 Red Crown Ethyl ---- poe Solite Gasoline in fron Barrels Perfection Kerosine -. 14.6 Gas Machine Gasoline 38.] Naphtha.. 18.8 M. & P. ISO-VIS MOTOR OILS In Iron Barrels Eight ooo T71 Medium © 2-22... V7.1 Eiecawe 2203 OT Ex: Heavy 22. 5) V2 6 oe eee 6 RCA 6 Special heavy -------- 65. Extra heavy ----.--.-. 6 Polarine ‘‘F’’ 6 Tranmission Oil -_--. Finol, 4 oz. cans, doz. 1 5 Finol, 8 oz. cans, doz. 2 30 Parowax, 100 Ib. -... 8.3 Parowax, 40, 1 Ib. —-. 8.55 Parowax, 20, 1 Ib. -. 8.8 Bente wooDwoRK Bayt toh alee LER sjemdac, semdac, PICKLES Medium Sour 5 gallon, 400 count -- 4 75 Sweet Small 16 Gallon, 2250 ------ 27 00 6 Gallon, 780 -------- 9 75 Dil) Pickles Gal. 40 to Tin, doz.__ 7 = No.: 2% Tins — 32 Oz. 32 oz. Glass Thrown 2 4 St bt tt 12 pt. cans 3 00 12 at. cans 5 00 Glass Picked_- 3 $0 MICHIGAN TRADESMAN DIH Pickles Bulk HERRING Gal. 5 Holland Herring 16 Gal., 650 .. = Mixed, Kegs ----..---- 45 Gal., 1300 -.------ 30 00 Mixed, half bbls. ---- 11 35 Mixed, bbls ~---- ses Milkers, Kegs ~------. 1 05 PIPES Milkers, half bbls. -. 12 50 Cob, 3 doz. in bx. 1 00@1 20 Milkers, bbls. ~----- 22 25 Lake Herring PLAYING CARDS % Bbl., 100 Ibs. -_-- 6 50 Battle Axe, per doz. ee Torpedo, per doz. --.. 2 5 octal Tubs, 60 Count, fy. fat 6 00 Gb © oe D965 Pails, 10 Ib. Fancy fat 1 50 rae al Top Steers e Felt, eee Good St’rs & H’f. Balt Med. Steers & Heif. -. 13 White Fish Med. Fanecv. 100 Ib. 12 09 Milkers, bbls. 18 50 K K K K Norway -_ "= 50 Com. Steers & Helf. 11 Qut'nanen “vs Boned, 10 Ib. boxes __ 16 Veal Top 2 ES SHOE BLACKENING Good ------------------ 13 2 in 1, Paste, doz. --_ 1 35 Medium ---------------- 11%, Z. Combination, dz. 1 35 . Dri-Foot, doz. ------ 2 00 Lamb Bixbys, Dozz, ~------- 1 35 Spring Lamb ~~... 2 18 Shinola, doz. —._._ 90 Good 22 16 Medium: 222 14 STOVE POLISH Poor 2220 10 Blackne, per doz. -. 1 35 Black Silk Liquid, dz. 1 35 Mutton Black Silk Paste, doz. 1 25 Good Bnameline Paste. doz. 1 35 Enameline Liquid, dz. 1 35 EB. Z. Liquid, per doz. 1 40 Radium, per doz. 13 Rising Sun, per doz. 1 35 Pork 654 Stove Enamel, dz. 2 80 Bom, med. 68 13 Vulcanol, No. 5, doz. 95 Butts (22322 oo 1356 Vuleanol, No. 10, doz. 1 35 Shoplders, 22 11% Stovoil, per doz. -__-_ 00 Spareribs 2... 10 Neck bones). 05 SALT Trimmings 22-07 08 Colonial 24, 2. Ib. - Colonial, 30-1% —-____. PROVISIONS Colonial, Iodized, 24-2 i 35 Barreled Pork Med. No. 1 Bbls. ---. 2 85 Clear Back -. 25 00@28 00 Med. No. 1, 100 Ib. bk. 95 Short Cut Clear26 00@29 00 farmer Spec., 70 lb. 1 00 Packers Meat, 50 Ib. 65 y Salt Meats Crusned Kuck for ice 3 DS Belles -~ 18-20@18-17 cream, 100 lb., each 85 Butter Salt, 280 Ib. bbl.4 24 Block, 50 foe 40 Lard Baker Salt, 280 Ib. bbl. 4 19 Pure in tierces ~_______ 10 14, 10 lb., per bale -___ 1 90 60 lb. tubs -.__.advance %4 50, 3 lb., per bale -.__ 2 30 50 Ib. tubs -._..advance \% 28 Ib. bags, Table ---_ 37 20 Ib. pails ___.advance % Old Hickory, Smoked, 10 Ib. pails _..-.advance % 6101p 4 50 5 Ib. pails __..advance 1 3 Ib. pails ___-advance 1 Compound tierces .___ be Compound, tubs Sausages Bologny oe 16 On ee ee ae 18 ere Se 20 OER 2 ee 31 Voul Ae eee 19 Tongue, Jellied ...____ 35 Headcheese ee 18 Smoked Meats Hams, Cer. 14-16 Ib. @24 Hams, ad Skinned 16-18 1 Knuckles oe California Hams __ o1r% Picnic Psp Free Run’g, 32 26 oz. ae a 20 pe Five case lots ~----- Boiled "Hane ppeieesisie Yodized, 32, 26 oz. -- 2 40 Minced Hams ______ Five case lots -_---- 30 Bacon 4/6 Cert. 24 on BORAX Beef Twenty Mule Team 1 Ib. packages -. 3 35 -- 4 40 Boneless, rump 28 00@36 00 24 Rump, new __ 29 00@35 00 ‘3, 10 oz. packages Liver 96, % oz. packages __ 4 00 CLEANSERS RICE Fancy Blue Rose ____ a Fancy Head _________ RUSKS Dutch Tea Rusk Co. Brand. 36 rolls, per case ____ 4 25 18 rolls, per case ____ 2 25 12 rolls, per case ____ 1 50 12 cartons, per case __ 1 70 18 cartons, per case __ 2 55 36 cartons, per case __ 5 00 SALERATUS Arm and Hammer. __ 3 75 SAL SODA Granulated, 60 lbs. cs. 1 35 Granulated, 18-2% Ib. a0 crak Cone: SH ver Cate PONG) oe 100 WASHING POWDERS COD FISH Bon Ami Pd., 18s, hor 1°90 Middles PS Nas nae a 5e 20 aa. Ami Cake, 18s asl ~ Tablets, % Ib. Pure .. 19% Glimaline, 4 doz. —-- 4 20 woe -- 1 40 Grandma, a $e == 8 50 wood boxes, Pure __ 30 Grandma, 24 Large -- 3 50 Whole Cod ---.-....- 11% Gold Dust, 100s ------ 4 00 Gold Dust, 12 Large 3 20 Golden Rod, 24 ------ 4 25 La France Laun., 4 dz. 3 60 Old Dutch Clean, 4 dz. 3 40 Octagon, 96S -------- 3 9A Ringo, .:40s ?-.2.._.....- 3 20 Rinse, 248 oJ 25 — No More, 100, 10 Rub No More, 20 Lg. 4 00 Spotless Cleanser, 48, 20 o Of eee Sani Flush, 1 doz. __ 2 25 Sapolio, 3 ‘doz. San ee 15 Soapine, 100, 12 oz. — 40 Snowboy, 100, Snowboy, 12 Large -- Speedee, 3 doz. Sunbrite, 50s DOP DAIS DCI ON a 4) Wyandote, 48 _----_-. 75 Wyandot Deterg’s, 24s 2 75 SOAP | Am. Family, 100 box 6 10 Crystal White, 100 __ 3 85 Big Jack, 60s ...... > 4 75 Fels Naptha, 100 box 5 50 Flake White, 10 box 8 50 Grdma White Na. 10s: 3 75 Jan Rose, 100 box ____ 7 85 Hatry, 100 box 4 00 Palm Olive, 144 box 9 50 Lava, 100 box ________ 4 99 Octagon, 120. 5 00 Pummo, 100 box ____ 4 85 Sweetheart, 100 box __ 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 Ige. 3 59 Trilby Soap, 100. 10c 7 25 Williams Barber Bar, 9s 59 Williams Mug, per doz. 48 SPICES Whole Spices Allsnice, Jamaica ____ @35 Cloves, Zanzibar ____ @47 Cassia, Canton = Cassia, 5e pkg., doz. ou Ginger, Africas _____ @19 Ginger, Cochir <5 @40 Mace, Penang _____ 1 39 Mixed. Noo t .. 2: @32 Mixed, 5¢ nkes., doz. @45 Nutmegs, 7a90 oe @A9 Nutmegs 105-110 @ra Poeprer Bisel 9) 2 26 Pure Ground in Bulk Allspice, Jamaica ___. @40 Cloves, Zanzibar ____ @53 Cassia. Canton ______ MPR Ginger, Corkin ______ 33 Mustard el eS Mace. Penang _______ 1 39 Pepper. Black = | @30 NUECES @43 Repper, White @57 Pepper, Cayenne ___ @40 Paprika. Spanish ____ @45 Seasoning Chili Powder. 15¢ ____ 1 35 Celery Salt, 3 oz. Ree 2 OF es Onion Sal@: 2. ¥ $5 Gare 220 1 35 Ponelty, 3% oz. F Kitchen Bouquet __ Laurel “Leaves Marioram. 1 oz. _____ Savory, 1 oz. Thyme, 1 oz. Tumeric, 2% oz. ____ 90 STARCH Corn Kingsford, 40 Ibs. 11% Powdered, bags ____ 4 50 Argo, 48, 1 lb. pkgs. ’ 60 Cream, 48-1 4 80 Quaker, 40-1 07% Gloss Argo, 48, 1 lb. pkgs. 3 60 Argo, 12, 3 Ib. pkgs. 2 62 Argo, 8 5 Ib pkgs. _. 2 97 Silver Gloss, i8, Is _. 11% 5 Elastic, 64 pkgs. ____ 5 35 Tiger, 48-1 the eg a 30 Tiger. 50 Ibs. 2 06 SYRUP Corn Blue Karo, No. 1% __ 2 69 Blue Karo, No. 5, 1 dz. 3 78 Blue Karo, No. 10 __ : 58 Red Karo, No. 1% __ 2 90 Red Karo, No. 5, 1 dz. 4 04 Red Karo, No. 10. 2 $84 tmit. Maple Flavor Orange, No. 1%, 2 dz. 3 25 Orange, No. 5, 1 doz. 4 99 Maple and Cane Kanuck, per gal. ____ 1 50 Kanuck, 5 gal. can __ 6 50 Maple Michigan, per gal. __ 2 75 Welchs, ner gal. ____ 8 25 CCOKING OIL Mazola Pints;.2 doz —_ : - Quarts, 1 doz. —..... Half Gallons, 1 doz. — i 7 Gallons, % doz. ~-.. 11 30 TABLE SAUCES Lea & Perrin, large__ 6 00 Lea & Perrin, small__ 3 35 TEA Blodgett-Beckley Co. Royal Garden, % Yh... 76 Royal Garden, 4 Ib. .. 77 Japan Medium 2... ~- 35@ Chote@: 2.02 37 O82 Waney soe 52@61 No. FE Nibbe 200 84 1 Ib. pkg. Sifting -_____ 14 ® Gunpowder Choice . Maney 2200 47 Ceyton Pekoe, medium ________ 57 English Breakfast Congou, medium _______ 28 Congou, Choice ____ 35@36 Congou, Fancy ____ 42@43 Oolong Medinm: 20 39 Choteg es 45 Raney 202 50 TWINE Coton, 3 ply cone _____ 40 Cotton, 3 ply Balls ____ 42 Woor, 6 ply = 59 VINEGAR Cider, 40 Grain ________ 3 2 White Wine, 80 grain__ 26 White Wine. 40 grain__ 19 WICKING No. 9, per gross ______ 80 No. 1, per gross _____ 1 25 No. 2, per gross _____ 1 50 No. 3. per gross _____ 2 30 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 00 Rayo, per doz. ______ 75 WOODENWARE Baskets Bushels, narrow band, wire handles Bushels, narrow band, wood handles B Market, drop handle__ 90 Market, single handle_ 95 Market, Oxtra 22) 1 60 Splut, dare 8 50 Splint, medium ______ 7 50 Splmt, ‘small: = 6 50 Churns Barrel, 5 gal.. each __ 2 40 Barrel, 10 gal., each__ 2 55 3 to 6 gal., per gar = 6 Pails 10 qt. Galvanized ____ 2 60 12 qt. Galvanized __ 2 85 14 qt. Galvanized ___ 3 10 12 at. Flaring Gal. Jr. 5 00 10 qt. Tin Dairy _____ 4 00 Traps Mouse, Wood, " holes__ 60 Mouse, wood. 6 holes. 70 Mouse, tin, 5 holes Rat, wood 0 a4 00 Rat, spring = = 4 a0 Mouse, spring _______ 30 : aa Tubs 4arge Galvanized ____ 8 Medium Galvanized __ 7 i Small Galvanized ___ 6 75 Washboards Banner, Globe ________ 5 50 Brass, single ______ 6 25 Glass. single _____ 6 00 Double Peerless ______ 8 50 Single Peerless _____ 7 50 Northern Queen ______ 5 50 Universal: = 2 7 25 Wood Bowls 13 in. Butter ; 00 15 in. Butter _____ «9:90 17 in. Butter 18 00 19 im. Butter 2 25 00 WRAPPING PAPER Fibre, Manila, whit a 1 Fibre (eae oe utchers DF ____ Kraft, ore Kraft Stripe oot YEAST CAKE ‘Magic, 3 doz. _______ 2 70 Sunlight, 3 doz. ______ 2 70 Sunlight, 1% doz. ___ 1 35 ‘east Foam, 3 doz. __ 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Flei nn, per doz. 380 MICHIGAN TRADESMAN January 28, 1931 Getting Things Done in 1931. (Continued from page 19) one shot, isn’t it high time we got busy on the eye? Let’s not make the inside of these stores look so nice that you can’t see any shoes, however. Let’s have some shoes right out in sight. You know the West Coast. You know the marvelous little units that they shoot into those departments out there in de- partment stores and in other kinds of stores. They just make your mouth water and you can’t walk around them. You have to stop and see them and first thing you know somebody is at your elbow and they don’t say, ‘““Was there something for you?” hoping there isn’t. They say, “There is something nice, isn’t it?” And they begin with a positive suggestion. There are a hundred and one other things on first impressions. When you go back look them over. I was in a restaurant the other night in Chicago. I noticed this about that restaurant be- fore I had been in there five minutes; I made a sort of a list of things. I noticed that they called it “The Colonial Room.” I noticed that it was paneled to keep up that idea of Colon- ial. That the prices were reasonable. That the name of the girl who waited on me was in a little printed slip on the table. That the girls who ushered us to our seats wore ‘Colonial costumes. That there was a ‘Colonial girl playing the piano softly—“No orchestral din” —just softly. That the lighting was rather soft and nice. That the girls said “Thank you” when they gave us their tickets and my waitress also ask- ed if I would like to have an extra cup of coffee or more rolls. Did that place make an impression on me? It did! First impressions! Signs that are readable. Have you in your business a fellow with a wild idea about putting diamonds and fur- belows and underlines and _ tipsy- looking letters on your signs? What is the object of those signs, I ask you? To be read. But I have been through Detroit to-day in three hours and I have seen six hundred signs with tipsy letters on them and a couple of hun- dred more where the letters were shoved so closely together that they were difficult to read. The colors were punk. Do you know which colors go best on signs? Here they are. These colors are most readable in signs—there’s no question about it: 1 is black on yellow, 2 is green on white, 3 is red on white, 4 is blue on white 5 is white on blue. Why not know and have them in the first five that are best at least, rather than trying to do some cock-eyed thing because that fellow who makes the signs learned to do it that way? You may not always want a black on yellow sign. You may want it in a sale, but these are undoubtedly the most readable. 6 is black on white. Look how far down comes black on white! But all six of those are good and I have several others that come along and if you want the rest of them you can have them. Short words. Copy that has a kick in it. Reasons why a thing is fashion- able—not just say “This is the latest thing.” Tell why it is the latest thing and why it is good and what it goes with—not necessarily what it matches, but what it blends with. And let’s not show or talk a single shoe without a stocking that goes with it, or a bag. So much for first impressions. What is the next thing to do in a store. to get things done in 1931? Famous for one thing in each division of your business, in each section, in each department. The more famous you can become for that one thing, since distance is dead and people will come back a hundred miles for your hosiery or your shoes or your bags, become famous for that sort of thing —that one thing that that woman likes, that one thing that is a best seller and play that to the limit and sell the other goods in the department as a result of playing that one. A merchant in New York spends 94 per cent. of his total appropriation for suits, mens suits, in advertising one single suit by name. Therefore, let’s piay the winners, as my friend A. P. says (translated Amos Parrish) and let’s get it done on that one thing and become famous for it. Kansas City. Big store. Head of the business saying goodbye to me. He said, “Listen! You want to take home a box of Josephines with you.” I said, “What in the world are Josephines? It’s a crazy name for anything.” “Oh,” he said, “it happens to be the name of the wife of the founder of the business.” I said, “Well, I’m sorry but I’ll bite. I'l] take some.” “It’s candy,” the said. So he took me down to the candy counter and they did up a box of these things and passed it out to me and I said, “How much?” He wasn’t giving it to me, and I wasn’t disappointed at that. I said, “How much?” The salesgirl said, “A dollar and a half.” I said, “For how many pounds?” She said, “One.” I said, “Put it back.” He said, “Taste ’em.” That’s where I fell. Do you think I can get in the gate at home, now, coming back from Kansas City, with- out a box of Josephines? Without a pound or two?” But that isn’t the joker. He makes a sweet profit at a dollar and a half. T’ll bet that candy doesn’t cost him over sixty-two cents, if it does that, but it is wonderful candy. When that girl sees me coming, what does she say? “I know what you want. I'll do it up for you right away—a box of Josephines—but listen! You know we have a_ special to-day on_ salted almonds. You ought to have at least a pound of those to take along back, and look at this peanut brittle! It’s won- deriul and right off the pan; it’s al- most hot now. Don’t you want to take along some of that?” What does she do? She raises my ante from a dollar and a half to three and a half, three times out of four. That is selling. That is famous for one thing. That is getting them in, but that’s only the start. So in 1931 let’s be famous for one thing and in order to be famous, let’s not let the poor little newspaper ad- vertisement do the whole job. Let’s repeat the headline in the window, the same headline, and let’s write a head- line for the newspaper that will bear repetition in the window and inside the store and on the books of the sales person. Let’s have that thing repeated all the way down through. Frederick Loeser’s in Brooklyn last year, all. over the store, what did you see? “You can’t escape the cape. Wherever you look you will see it. Wherever you go you will wear it.” Did they sell capes? I'll tell you they sold capes, because they centered on that one thing, which was a fashion. So let’s become famous for one thing in each department of our business and let’s find out now when we get home if we are famous for one thing instead of being spattered all over the place thin. How do you make an advertisement pay? Did you ever mail it home? If you have three sales people, did you ever mail them an advance proof a couple of days before? Did you ever put it up by the time clock, have the employes mail three copies to friends of theirs? Repeat the lines in the window. Show the shoes in head-on position, and use the sello-phone. That is what it is if you use it. Do the hosiery girls talk it? ‘Make an advertisement pay. What about enthusiasm in the old place? Have you got it? I walked into a beautiful store the other day in Newark and I said, “This is the nicest store in town, isn’t it?” And the salesgirl said, “Oh, I guess so.” In another store I said, “This is the finest store in town. It’s a wonderful store, isn’t it?” She said, “Yes, I suppose so—if you have to work.” How about selling something besides what the customer walked in to buy. Tiere is a clipping from Life. The blonde has a caller and the blonde says, “TI always make a practice of saying just what I think.” And the man says, “That is swell! We will have a nice, quiet evening.” James R. Ozanne. —_>- + —_____ Items From the Cloverland of Michi- gan. Sault Ste. Marie, Jan. 27—-The zero weather hit us last week, causing much rejoicing to our local coal dealers as well as the ice men, and if the cold continues more of our fellow citizens may decide on that Florida trip again. Still there is lots of fun going on here, regardless of the temperature. The Soo hikers held their second hike on Sunday, accepting the cordial invitation of Herbert Fletcher to make his cottage on the shore headquarters for the day. Some of the hikers spent part of the day hunting rabbits. Fred Shaw took first prize in shooting the largest number of rabbits. Wesley Clark was chief cook, which accounts for the ‘big feed. Nels Hall, Bob Cowan and Dr.’ McCandless were the principal speakers. Rinnie Knox was awarded first prize on telling stories. Isaac De Young and A. Jean were the official chauffeurs. George Bailey, the secre- tary-treasurer, took charge of the funds, paid all of the expenses. The other members present who did not care for further hiking played Michi- gan. We are reporting some of the fun that is going on here during the winter, so that one may not wonder whv more don’t go South. Seth McGregor, manager of the Mackinac Motor Bus ‘Corporation, an- nounces another change in time of the schedule of the bus from St. Ignace to the Soo. The bus will leave St. Ignace at 8:30 a. m., arriving here at 11 a. m. The bus will leave the Soo at 3 p. m., -arriving at St. Ignace at 6 p. m. Archie Bowermann, proprietor of the Ideal delicatessen lunch, has discon- tinued business, but has not made any announcement for the future. He may spend the winter in the copper country. J, C.. Pinch the well-known ‘Can- adian Soo grocer, suffered a $9,000 loss by fire last week, when his main store at 526 Queen street caught fire, shortly after 6 o’clock in the morning. This was one of the finest grocery stores in the city. A reduction in rates announced by the Edison Sault Electric Co., of one cent per kilowatt for the first 35 kilo- watt hours is granted as the first meas- ure to cut expenses of residence light- ing. For the next 100 kilowatt hours the price will be four cents, the same as at present. But the charge for all electricity used in addition to 135 kilo- watt hours is to be sold at the rate of two cents. With the reduction in rates it looks as if we had about the lowest rates in the State, which should en- courage industries using much power to locate here. _The Government isn’t always right. Since it cut the size of the paper cur- rency, it has been harder than ever to accumulate any of it. H. P. Hossack, the well-known mer- chant of Cedarville, was a business caller here last week. While here he called on his old friend, Joseph Fen- lon, now a patient at the hospital. The creditors of E. E. Thomas met last week in the bankruptcy court in the Federal building and found that the indebtedness was about $18,000, with no resources or assets, so that the creditors decided it was useless to ap- point a trustee. Mr. Thomas has been in business here since May 1. He is considered _ honest, but lacked the proper ‘business ability. William G. Tapert. ——_++~.__ Silk Employment Off 8 Per Cent. Total employment in the silk indus- try declined- approximately 8 per cent. during 1930, as compared with the 1929 average, according to figures issued this week by the Silk Association. Decem- ber employment, the Association re- ports, shows a decline as compared with the November figures of 6.4 per cent. on broad silk looms, 7.3 per cent. on narrow looms and 3.1 per cent. on spinning spindles, or a total decline of 4.6 per cent. for the month. Opera- tion of broad silk looms in December was 2.5 per cent. less than in the pre- ceding month. A heavy decline of 25 per cent. occurred in narrow silk loom operation, while spinning spindle activ- ity dropped 9.3 per cent. —_»+<-___ Buy At Home. Said the lady, “I’ll take this couch. Send it to my home in Xville.” “But my dear madam,” answered the salesman, “you shouldn’t come here to buy, you should buy in your home town of Xville. home.” The proprietor overheard the sales- man, took him down cellar and shot him. He was tried for murder before a jury of the Chamber of Commerce, acquitted, and presented with a dozen loaded revolvers, (We have a great respect for buy- at-home movements; but keep your eye on the boomerang.) You should buy at es, | & x a ee ape » { et cap city Ptee— e e « » . ri « « q ° 7 -~* \ L yn e - 8 January 28, 1931 : CAN FEED FOUR PERSONS For Seven Dollars and Twelve Cents Per Week. The housewife can provide four adults with three nutritious meals a day for a ‘week at a cost of only $7.12 by following recommendations made public Jan. 22 by the Bureau of Home Economics, according to the Bureau. The cost figure is an average based on costs in twelve cities, the Bureau said, the highest cost found in any one city being $7.83. The suggested diet is to be taken as a minimum, it was added, and where finances permit there should be additions to it. The statement follows in full text: Family Food Guide Every Meal Milk for children, bread for all. Every Day ‘Cereal in porridges or puddings. Potatoes. Tomatoes (or oranges) for children. A green or yellow vegetable. A fruit or additional vegetable. Two To Four Times a Week. Tomatoes for all. Dried beans and peas or peanuts. Eggs (especially for children). Lean meat, fish or poultry, or cheese. With only $7.12 a housewife can provide four qdults with three meals a day for one week, if she follows the food guide developed by the Bureau of Home Economics, United States Department of Agriculture. This is the average cost for a week’s market basket, outlined in this article. The sum is derived from figures gath- ered in 12 cities throughout the coun- try. New York City tops the list with a cost of $7.83, followed by Charlotte, N. C., with $7.57. Detroit prices are the lowest, with a figure of $6.39, and Pittsburg comes next, with $6.75. The variety of the foods listed in the market basket is not great, but they are what is known as protective foods. Dr. Louis Stanley, Chief of the Bureau, explains this as meaning that there is a good supply of vitamins, protein, cal- cium, phosphorus, and iron, as well as enough calories, to provide for growth and health. At the request of the woman’s di- vision of the President’s Emergency Committee for Employment, of which Dr. Lillian Gilbreth is head, the Bu- reau developed this food guide to meet the needs of those families who must live on a very small sum of money as a result of the present situation. It was designed as a minimum food guide, and wherever the family pocketbook permits the allowance should be in- creased. The Bureau suggests that the cheap- est and best way to augment the week- ly allowance is to increase the milk and tomatoes one pound per person per week. The quantities of milk, vege- tables and lean meat listed are abso- lutely necessary to maintain health, and Doctor Stanley cautions against reducing these essentials. The food guide furnishes an excellent foundation upon which a.more expensive diet may be built. A family of four adults should buy every week: Flour, cereal, and rice (1% pounds bread count as 1 pound flour), 22 to 27 pounds. MICHIGAN TRADESMAN Milk, 4 to 8 quarts. Potatoes (14 pounds in 1 peck) 1 to 1% pecks. Dried beans, peas, lentils, 1 to 3 pounds. Tomatoes, 3 quarts. Other vegetables (including some of green or yellow color, and inexpensive fruits), 20 to 25 pounds, Fats, such as lard, salt pork, bacon, margarine, butter, etc., 4 pounds. Sugar and molasses, 5 to 6 pounds. Lean meat, fish, cheese, eggs, 5 to 10 pounds. The menu suggested for one day in- cludes liver and bacon. The Bureau has made extensive experiments with beef, hog, calf and lamb liver with the following results: Hog liver com- pares very favorably with beef and calf liver and is usually half as ex- pensive. Its flavor is much improved by scalding for about half a minute before frying in bacon fat. Lamb liver is also cheap but it is usually sold whole and not by the single pound. The vegetable and fruit allowance of 20 pounds includes some leafy green vegetables and some yellow vegetables, and some oranges, bananas, and dried fruit. The choice necessarily must de- pend on the price. A good division might be 15 pounds of vegetables and 5 pounds of fruit. Mild flavored vegetables should be cooked quickly, until tender, in as little water as possible, and all juices used either with the vegetables, or in soup. In this way the valuable minerals, so necessary for health, are not wasted, the Bureau advises. Menu For One Day. Breakfast Cooked cereal with raisins and milk; fried corn meal mush with molasses; coffee. Dinner Beef or pork liver with bacon, served with gravy; stewed tomatoes; bread; margarine or butter. Supper Fish chowder; rice pudding; bread; margarine; tea. Hopping John with tomato sauce: Two cups dried beans, % pound salt pork, 2 cups cooked rice, 2 medium- sized onions, 2 teaspoonsful salt (de- pending upon saltiness of pork), pep- per. Soak the beans overnight in 4 cups water, and in the morning add 4 more cups, and cook gently until tender. Cut the salt pork into small pieces, brown in a skillet. Add these cubes to the beans. Chop the onion fine, brown in the salt pork fat, mix with the beans, add salt and pepper. Combine the beans with the cooked rice, continue cooking for 10 minutes, and serve with tomato sauce, Tomato sauce: Four cups canned to- matoes, 4 slices onion, 2 teaspoons sugar, 2 whole allspice, 2 whole cloves, flour, salt and pepper. Simmer the tomato, onion, sugar, and spices for 10 minutes. Strain through a fine seive, and measure the liquid. For each cup of liquid blend 2 tablespoons flour with enough water to make into a smooth, thin sauce, add to the tomato juice with salt and pep- per to season, and stir until thickened. Continue to cook over hot water for 5 or 10 minutes. Serve hot over the Hopping John. Cabbage and Carrot Salad: Use equal parts of grated carrots and finely shredded cabbage. Mix the carrots and cabbage together with seasoning (salad dressing, if desired) until well blended. Serve on crisp, green lettuce. Cheese with Spaghetti or Macaroni: 4 cups macaroni or spaghetti, broken into small pieces, 4 tablespoons flour, 8 tablespoons fat, 4 cups milk, 2 tea- spoons salt, 1 1b. sharp-flavored cheese, shaved thin. Cook the macaroni or spaghetti in 4 quarts of boiling salted water until tender, and drain. Make a sauce of the flour, fat, milk, and salt. Cook over hot water for 5 to 10 minutes. Take it from the stove, add the cheese and stir until the cheese is melted. Pour the cheese sauce over the hot spaghetti and serve at once. Why Italians Drink Wine Instead of Water. (Continued from page 20) sugar and rich hot milk. The result- ing drink is a meal in itself. Olive trees live on for ages. I ques- tion whether anyone knows their life limit. I know there are producing trees in Palestine which yielded fruit while Christ walked the earth. We were reminded of this on our trip to Trivoli, a suburban city of Rome, whose origin is lost in the mists of antiquity, but which was a favorite re- sort in the days of the kings who pre- ceded the Roman emperors. Here are olive trees of such size, so gnarled, twisted and deformed, that one in- stinctively knows they have been on the job for many centuries. Typical wayside lunches for two: At -Porta San Lorenzo, generous choco- late, equal two cups for each, four raisin rolls, and a slab of sweet choco- late, all for 35c. At Trivoli, big por- tions of bread, gorgonzola cheese and beer for two, cost 60c. But I can hardly get used to the slight value of these Italian coins. I have a pocket full thereof—change pocket quite heavy. Examination shows real, U. S. value of 9c. Again, what seems to weigh around half a pound, all told in pockets where various denominations are kept to obviate confusion, counts up to 57c on our basis of values. Paper money is large and ragged. Legend on face is “Pagabile a vista al portatore.” Being recently much in touch with that European functionary, we thought this meant take it to the porter, but it means nothing worse than payable to bearer on sight. Paul Findlay. >> - Proceedings of the Grand Rapids Bankruptcy Court. (Continued from page 23) Testrite Instrument Co., New Y. 20.28 Hopkins Elec. Co., Detroit ~__----- 16.99 John G. Marshall. New York ---_ 1.97 Housch Co.. Boston —----~-------- 6.21 Augusta Beacon, Augusta —------- 5.00 Weber Neumaier Co., Kalamazoo___ 8.00 Sergeant Coal Co., Kalamazoo -.. 6.50 R. E. Fair, Kalamazoo __------~-- 3.04 Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 134 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. 31 ~ Cc. Fred White, Kalamazoo ------ 360.00 Gundlach Manhattan, Rochester, New York 126.00 Jan. 16. We have to-day received the schedules, reference and adjudication in the matter of Lester L. Beals and Percy G. Beals, copartners doing business as Beals Auto Body Co., Bankrupt No. 4370. The bankrupt concern is located at Stur- gis. The schedule shows assets of $1,100 of which $900 is claimed exempt, with liabilities of $2,204.02. The first meeting of creditors will be called and note of same made herein. The list of creditors of said bankrupt is as follows: @. M. Hoof, Chicago —~--_-__.-__--- $ 61.00 Blumenthal, Chicago —-~-.---»---_- 154.00 Volverine Finishing Co., Grand R. 39.00 Murphy Varnish Co., Chicago ---- 24.00 Gibson Co., Indianapolis, Ind. -_-- 151.00 Nesbaum Motor Supply. Co., Kala. Sturgis Motor Supply Co., Sturgis 130.00 Richard Collins, Sturgis -.-.------ 28.00 Osecar’s Welding Shop, Sturgis ---. _7.00 Kirby Grocery, Sturgis =.__.--.- 26.00 Dan Swihart. Sturgis =... —-___- 428.00 Sturgis Daily Journal, Sturgis --- 54.00 Mich. Associated Tele. Co., Sturgis 26.00 Sturgis Advertiser, Sturgis -~----- 15.00 Bronson News Paper, Bronson -__ 6.00 Golon News, Colon 6.00 Toledo Plate Glass Co., Grand Rap. 27.00 Carl Rehm, Sturgis —-~.-_-.-...-- 9.50 De. Miller, Sturgis —-_--_-__-____ 6.00 Dr. Robinson, Sturgis —_-_-_-----_ 2.00 @ity of Stureis = 12.00 Nicholson Co., Sturgis ....-~.----- 9.00 Dr. Falkerson, Kalamazoo —_------ 5.00 Bellinger, Booth & Bellinger, Kala. 50.00 Dr. Gifford, Kalamazoo ---------- 150.00 South Side Lumber Co., Kalamazoo 28.00 Frank E. Russell, Alamo —_-------- Mullie & Koosterman, Kalamazoo. 9.00 Cc. Lyendyke, Kalamazoo -_-------- 14.00 Howel Advertising Co., LaGrange, Wy es ae eee nas 150.00 Garret Bishhouse, Kalamazoo ---. 6.00 William Howe. Kalamazoo —~----~-- 26.00 Dr. Bennett, Kalamazoo ____~----- 6.00 Economy Wall Paper Co., Kalama. 15.50 Battery Shop, Kalamazozo -_---- 12.00 Claude DeFrance, Kalamazoo ---. 35.98 Vosler & DeLoof. Kalamazoo _--_ 32.08 Hat .Shop, Kalamazoo —.._--.--__ 28.75 Clapper Insurance Agency, Kala. 27.00 Walls Little Plumber, Kalamazoo _ 7.00 Killians Budget Shop, Kalamazoo 134.21 Perey G. Beals, Sturgis ------ unknown > Fulton—Fire destroyed the grocery store and delicatessen owned and con- ducted by John L. Sherman. The loss is partially covered by insurance.