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WA ‘ Ca mas g a ; NHR 3 Yes od, (CT IRE Oe x PW See FENIAN EN fee Ne [PUBLISHED WEEKLY (GANG TRADESMAN COMPANY, PUBLISHERSR oss) Ware LEST. 1883 SOIT SERIO OWL AES MLO OR OSS PES LE OSIRIS LISS SNR Forty-eighth Year GRAND RAPIDS, WEDNESDAY, MARCH 4, 1931 Number 2476 NN I I I IT I GT GT GT GT GT GT OG GT OG OT GT OG IGT GI NT OT NGI GT OT GT” GT” OG GI GT GI GT GIT” NT TT age age Library St Public Reference Library, THE WHINERS I don’t mind the man with a red-blooded kick, At a real or a fancied wrong; I can stand for the chap with a grouch, if he’s quick To drop it when joy comes along; : I have praise for the fellow who says what he thinks, Though his thoughts may not fit in with mine, But spare me from having to mix with the ginks Who go through this world with a whine. I am willing to listen to a sinner or saint Who is willing to fight for his rights, And there’s something sometimes in an honest complaint That the soul of me really delights. For kickers are useful and grouches are wise, For their purpose is usually fine, But spare me from having to mix with the guys Who go through this world with a whine. i aaa ol BN It’s the “regulars” that pay the rent Makers of: IVORY SOAP .. IVORY FLAKES . . GUEST IVORY ..CHIPSO.. JAP ROSE ..P AND G WHITE NAPHTHA .. STAR WASHING POWDER .. CAMAY .. LAVA SOAP .. OXYDOL .. KIRK’S HARD WATER CASTILE .. AMERICAN FAMILY .. CRISCO It isn’t the occasional customer who drops into the store that makes the credit side of the ledger good reading at the end of the year. It’s the ‘‘regulars’’. They keep the cash register playing the kind of tune that’s music to your ears. What is the one most important factor in getting your full share of regular customers? We think you'll agree that it’s confidence in you, and in the reliability of the goods you handle. Consistent advertising has built up for Procter & Gamble products a strong belief in their value and quality. Every time you call these products to the attention of your customers, you add to the confidence they now have in you and your store. You are following a proven way of changing occasional customers into regulars—the ones who pay your rent. Procter & Gamble Cincinnati, Ohio The better it’s known, the easier it sells EEE SS CIS ath ZY KIDS CHIGA a BN Forty-eighth Year GRAND RAPIDS, WEDN ESDAY, MARCH 4, 1931 Number 2476 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly im advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of current issues, 10 cents; issues a nonth or more old. 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Failures Due To Lack of Eperi- ence. Among about 1,300 independ- ent grocery stores in Philadelphia which were recently studied by the Department of Commerce no lezs than 740 were found to be run by men who had had no previous experience in retail mer- chandising. This highly significant fact was called to public attention the other day by Dr. Julius Klein, assistant Secretary of Commerce, in an interesting broadcast talk, one of a series. The theme of his remarks was the part which lack of business training plays in busi- ness tragedies, especially in direct dealings with the consuming pub- lic. Department investigations in Louisville, Philadelphia, Newark, Boston and Chicago have con- vinced him that this factor rather than competition lies at the root of failures. In support of this be- lief he referred to charts of the credit-rating bureaus showing that responsibility for less than 2 per cent. of all business failures is ascribable to the latter cause. He admitted that retailers were sub- ject to sharper attack than other business men, but the statistics he had examined did not change his general conclusion with regard to all sorts of business. Dr. Klein is disposed to blame the wholesalers in part for making it dangerously easy, to use his own phrase, for ill-equipped persons to enter the retail field. This is undoubtedly the case. Credit accommodation is too often based on nothing but immediate financial ability to pay for goods, regardless of merchan- dising ability to handle them. What this means is that instead of encouraging sound methods ac- quired through study of practical work, short-sighted wholesalers persuade customers to take risks in trade which no intelligent man acquainted with all the circum- stances would think of assuming. Business will labor under the han- dicap of numerous bankruptcies as long as it fails to insist on pro- ficiency in its own ranks, which comes from knowledge of funda- mentals. ———— Late Mercantile News From Ohio. Mr. Vernon—Louis D. Wohn, doing business as the Lorraine Shop, 206 South Main street, has filed a volun- tary petition in bankruptcy in the U. S. District ‘Court at Columbus, listing liabilities at $3,739 and assets of $1,100, with exemption of $500 asked. B. E. Sapp, of Mt. Vernon, is the attorney. Cincinnati—Sale of stock and sup- plies of Rebhun Last Co., shoe last manufacturers, 1728 Dana avenue, to the Morton Last Co., of Cincinnati, for $5,500 has been confirmed by Referee Kuertz. The referee also or- dered sale at auction of the debtor firms real estate at 1728 Dana avenue, to be held on the premises at a date to be set later. The appraised value is $98,000. Machinery and equipment also may be sold at auction at the same time, if private bids for the same are not submitted or accepted prior to the date to be fixed for the sale of the real estate. Cleveland—An involuntary petition in bankruptcy has ‘been filed in the U. S. District Court here against Reliable Cap & Hat Co., by Attorney Sidney W. Weitz, representing H. Epstein & Sons, $210; Wallkill Hat Works, $150; Middle West Hat Mfg. Co., $250. Cincinnati—Laurence R. Ach, mem- ber of the former firm of Samuel Ach & Co., and widely known in wholesale millinery circles, died last Tuesday night by shooting himself while in a downtown office. He came to Cin- cinnati last week from New York, where he made his home. Toledo—Elsas Apparel Co., wo- men’s ready-to-wear, schedules liabili- ties of $122,489 and assets of $64,510. Assets are: Stock in ‘trade at the place of business, 239 Summit street, $3,661; store furniture, $5,000; store fixtures, $20,000; accounts receivable, $27,676; C. O. D. payments merchandise held, $1,521; deposit in Bank of U.'S., New York, $6,441; cash in hand, $200. ‘Cyril H. Wideman, of the accounting firm of Wideman & Madden, Toledo, was appointed receiver, with ‘bond fixed at $5,000. The order of appointment au- thorized him to continue operating the business in the regular manner so as to dispose of all seasonable merchan- dise and to permit a possible sale of the business as a going concern. The law firm of Hall & Devlin, of Toledo, has been appointed as attorneys for the receiver. Columbus—The first meeting of creditors of the American Retail Stores Co. will be held in the U. S. District Court here on March 7. There is ap- proximately $60,000 in the hands of the receivers to ‘be paid out on claims which total about $200,000. Cincinnati—Alma M. Barnes, trading as Alma ‘M. Barnes, Inc., retail ready- to-wear, Eighth and Race streets, made an assignment for the benefit of cred- itors, to Irvine Forrester. Liabilities are estimated to be about $3,800 and assets about $600. Hubbard—Lisko Stores, Inc., gen- eral merchandise. A 30 per cent com- position has been made in this volun- tary ‘bankruptcy case and Harold B. Doyle has been appointed distributing agent. Cincinnati—Samuel Koenigsberg, 45, who was in the retail dry goods busi- ness at 1937 ‘Central avenue for twenty years, died there. ‘Besides his widow, he leaves three sons, Lee, Hyman and Harry. Mansfield—Emil Voyik, merchant tailor, 28 East Fourth street. Volun- tary bankruptcy schedules, ‘filed in U. S:. District Court at. ‘Cleveland, list assets of $7,701 and liabilities of $11,- 627. There are twenty-one creditors with unsecured claims. Norwood—Morris Hochfe'd, retail shoes, 4731 Main avenue, has filed a deed of assignment in Probate Court, assigning to Henry L. Kelsch. He esti- mated his assets at $1,000 and liabili- ties at $12,000. Columbus—Fees of $1,500 each to O. C. Ingalls, receiver for the Arm- bruster Store Co., and Attorney W. T. Joseph were allowed by Judge Cecil J. Randall in the Court of ‘Common Pleas here. The receiver has about $32,000 with which to pay a dividend. Steps will be taken to have a hearing on the bankruptcy petition pending in the U. S. District Court here prior to the declaration of a dividend. Wadsworth—Gensemer’s, dry goods store, formerly a unit of Gensemer Bros. Co. chain of small department stores, thas purchased the Good & Bicksler furniture and home furnish- ings store ‘taking possession this week. Donald Good, son of W. L. Good, of the Good & Bicksler identified with the store for has been named The purchase was made from Ear! Deshler, receiver for Good & Bicksler. The sale must yet be approved by the Common Pleas Court at Medina. Cleveland—Funeral were held for David ‘Seidenfeld, late presi- dent of the D. ‘Seidenfeld & Co. and of the Artcraft Pant Co., Inc. A na- tive of this city, he was the sponsor of a retail chain in Michigan and was one of. the first clothing manufacturers to distribute through his own stores. He is survived by his widow, two sons and three daughters. ‘Youngstown—Charles N. Miller, 50, president of the C. N. Miller store, died after an illness of several weeks. Mr. Miller had ‘been associated with the retail trade here since coming from firm, many years, manager. services Pittsburg in 1913. He was born in Pittsburg and worked in Woolworth stores there, and later was appointed manager of stores in Homestead and McKeesport, Pa. He became associat- ed with the Meredith & Miller store here in 1913, and the store was incor- porated as the Federal Stores in 1916. —__< ~~ ___ Important Business Notes. Business in general, though still ir- regular and spotty in many lines, con- tinues to show some improvement, es- pecially in textiles. This is true also of automobiles to some extent, a fact associated with the ‘better feeling in the security markets. Kroger Grocery & Baking, second largest grocery chain,. is asking its stockholders to allow the sale of meals and soft drinks in its stores. Some large chain grocery stores now have lunch counters. The con- temporaneous with the announcement that Kroger is about to resume the expansion program which came to an abrupt pause last year. Frigidaire has speeded up produc- tion following the announcement that the company has appropriated $7,000,- 000 for advertising, a new record, and merchandising its product through nine regional zones with head- quarters in large cities. Cigarette production ‘continues to slacken slightly while the tobacco com- panies are reporting brilliant earnings, the January output of small cigarettes —9,368,208,250—having been 840,023,- 523 less than in January, 1930. Timing advertising to meet the buy- ing habits of the public is the subject of a study just taken up by the sales promotion division of the National Re- tail Dry Goods Association, Eighteen department stores in various parts of the country will furnish the material. Preliminary examination indicates that preponderating copy is sometimes used for days that characteristically have relatively small sales. —_> 22 ___ Eighteen New Readers of the Trades- man. The folowing new subscribers have been received during the past week: D. 'H. Reycroft, Petoskey. Van’s: Cash Market, Rapids. Steve Portenga, Muskegon. L. H. Cook, Nashville. Fred J. Timmer, Muskegon. Bluhm Bros., Muskegon Heights. H. E. Eymer, Prescott. Charles Glass, Bay City. Earle Green, Flint. Winn Baking ‘Co., Winn. B. A. ‘Bliss, Marshall. Woohholz & Gress, Albion. T. A. & R. A. Birney, Jackson. V. L. Koon Hardware, Albion. C. W. Roethlisberger, Marshall. D. B. Booth, Jackson. Joe Tomasik, Jackson. G. W. Foster, Grass Lake. news is is now Food Grand THE McNARY-MAPES LAW. Standards For Peas, Peaches and Pears Announced. Canned Peas. 1. Standard Canned peas are the normally flavor- ed and normally colored food consist- ing of the tender, immature, unbroken seed of the common or garden pea (Pisum Sativum), with or without seasoning (sugar, salt) and with added potable water in such proportion that when the contents of the container are poured out and returned to the con- tainer, standing on a level surface, and the peas leveled with a spoon without downward pressure, the liquor is not above the upper level of the peas. 2. Meaning of Terms. The term “normally colored,’ as it relates to the peas, means a general effect of green, with not to exceed 4 per cent. by count of discolored peas, such as brown or brown spotted peas. The peas shall be considered tender if 90 per cent. or more by count are crushed by a weight of less than 907.2 grams (2 lbs.) by the following meth- od: Remove the skin of the pea and place one cotyledon on its flat surface on a horizontal smooth plate. By means of a second horizontal smooth plate apply vertically an initial toad of 100 grams and increase the load at a uniform, continuous rate of 12 grams per second until the cotyledon is com- pressed to one-fourth its original thick- ness. The peas seed is considered unbroken if 80 per cent, or more of the units by count are in such a condition that the two cotyledons are still held to- gether by the skin, even though the cotyledons may be cracked or partially crushed or the skin split. Each major portion of a skin or cotyledon not in- cluded in the above definition is con- sidered as a broken pea. Canned Peaches. 1. Standard. Canned peaches are normally flavor- ed and normally colored canned food consisting of (1) the normal and uni- form-sized, tender, peeled, mature, un- blemished, pitted, unbroken halves of the fruit of the peach tree, and (2) sugar solution. The weight of the fruit in the con- tainer is not less than two-thirds the weight of water which the sealed con- tainer will hold at 68 deg. F., except that, when necessary to prevent crush- ing of the fruit, a tolerance not exceed- ing the weight of one average piece is allowed. The liquid portion of the finished product reads not less than 14 deg. Brix (read at the proper tempera- ture for the instrument used). 2. Meaning of the Terms. The term “normally colored” as it relates to the fruit means a general effect of yellow. Units of three-fourths of an ounce or larger are considered of normal size. (The units shall be considered uni- form in size if the transverse diameter of any unit does not vary more than 25 per cent. from the corresponding average diameter of the pieces of fruit in the container. The fruit shall be considered tender when not less than 80 per cent. of the units by count are completely perfor- MICHIGAN TRADESMAN ’ ated by a cylindrical rod, 5 /32 inch in diameter, under a load of 300 grams (approximately 10.6 ozs.), applied ver- tically to the exposed, peeled surface of a test piece carefully fitted into an appropriate holder. In performing this test,, the rod is placed on the exposed surface under an initial load of 100 grams and the load increased at a uni- form, continuous rate of 12 grams per second until the piece is perforated. A convenient method of obtaining the test piece is as follows: Using a cylin- der of approximately 1% inch diam- eter, made of sheet metal approximate- ly 1/32 inch thick, cut a core from the fruit completely through from the in- ner surface to the peeled surface, so that the peeled surface is exposed when the cylinder retaining this core is firmly supported on a_ horizontal, smooth plate. The fruit shall not, how- ever, be so soft that the pieces in the can lose their natural shape when the container is opened and the product is carefully removed to a dish. The fruit shall be considered peeled if 80 per cent. or more of the pieces are free from skin, and no single piece carrying skin is less than 75 per cent. peeled. The fruit shall be considered un- blemished if 80 per cent. or more of the pieces in the container are free from scabs, bruises, frost bites, sun- burn, hail injury, raggedness, green or brown colorations, red or dark-streaked flesh, or other unsightly blemishes. The term “raggedness” means a_ frayed condition of the edges. The fruit shall be considered as un- broken halves when 80 per cent. or more of the units are unbroken and not excessively trimmed. Excessive trimming is defined as that amount which destroys the normal shape of the half. The weight of the fruit in the con- tainer means the fruit material in both the solid and liquid components. It is thus equivalent to the “put-in-weight.” 3. Sub-Standard Designation. Canned peaches which fail to meet the above standard shall, except as hereinafter provided, bear the legend for low quality promulgated by the Secretary of Agriculture. 4. Exceptions. Canned peaches which fail to meet the above standard only in that they consist of peaches packed in water need not bear the low quality legend if labeled “water-pack peaches.” Canned peaches which fail to meet the above standard only in that they consist of peeled, whole peaches, need not bear the low quality legend if la- beled “whole peaches,” even though the units may fail to meet the require- ment for normal size. Canned peaches which fail to meet the above standard only in that they are uniformly quartered, need not bear the low quality legend if labeled “quar- tered peaches,’ even though the units may fail to meet the requirement for normal size. Canned peaches which fail to meet the above standard only in that they consist of uniformly sliced peaches need not bear the low quality legend if labeled “sliced peaches.” In such cases, the requirement of not less than three- fourths of an ounce in weight for each unit shall be changed to not less than one-tenth ounce for each unit. In de- termining tenderness in sliced peaches, when the units are not sufficiently large to admit the obtaining of a test piece in the manner above suggested, a V-shaped metal trough, 1 inch long, 34 inch wide, and 34 inch cheap, with vertical ends, is a convenient holder, Canned peaches which fail to meet the above standard only that they are white in color need not bear the low quality legend if labeled “white peaches.” Canned peaches of a type where a frayed condition of the edges is a nor- mal characteristic, for example, free- stone peaches, need not bear the low quality legend because of raggedness alone if labeled to show the particular type to which they belong. Canned Pears. 1. Standard, Canned pears are the normally flav- ored and normally colored canned food consisting of (1) the normal and‘ uni- form-sized, tender, peeled, mature, un- blemished, unbroken halves of the fruit of the pear tree, from which the calyx end and seed cells have been removed. with or without removal of the internal stem, and (2) sugar solution. The weight of the fruit in the con- tainer is not less than two-thirds the weight of water which sealed container will hold at 68 deg. F., except that when necessary to prevent crushing of the fruit a tolerance not exceeding the weight of one average piece is allowed. The liquid portion of the finished prod- uct reads not less than 13 deg. Brix (read at the proper temperature for the instrument used). 2. Meaning of Terms. The term “normally colored,” as it relates to the fruit, means a general translucent yellowish white color. Units of three-fourths of an ounce or larger are considered of normal size. The units shall be considered uni- form in size if neither the maximum length nor width of any unit varies more than 25 per cent, from the cor- responding average dimension of the pieces of fruit in the container. The fruit shall be considered tender when not less than 80 per cent. of the units by count are completely per- forated by a cylindrical rod, 5/32 inch in diameter, under a load of 300 grams (approximately 10.6 ozs.), applied ver- tically to the exposed, peeled surface of the test piece carefully fitted into an appropriate holder. In performing this test, the rod is placed on the exposed surface under an initial load of 100 grams and the load increased at a uni- form, continuous rate of 12 grams -per second until the piece is perforated. A convenient method of obtaining the test piece is as follows: Using a cyl- inder of approximately 1% inch diam- eter, made of sheet metal approximate- ly one-thirtysecond inch thick, cut a core from the fruit completely through from the inner surface to the peeled surface so that the peeled surface is exposed when the cylinder retaining this core is firmly supported on a horizontal, smooth plate. The fruit shall not, however, be so soft that the pieces in the can lose their natural shape when the container is opened March 4, 1931 and the product is carefully removed in a dish. The fruit shall be considered peeled if 80 per cent. or more of the pieces are free from skin, and no single piece carrying skin is less than 75 per cent. peeled. : The fruit shall be considered un- blemished if 80 per cent. or more of the pieces in the container are free from scabs, bruises, gritty portions, ragged- ness, pink or brown colorations or other unsightly blemishes. The term “raggedness” means a frayed condition of the edges. The fruit shall be considered as un- broken halves when 80 per cent. or more of the units are unbroken and not excessively trimmed. Excessive trim- ming ic defined as that amount which destroys the normal shape of the half. The weight of the fruit in the con- tainer means the fruit material in both the solid and liquid components. It is thus equivalent “put-in” weight. 3. Sub-Standard Designation, Canned pears which fail to meet the above standard shall, except as here- inafter provided, bear the legend for low quality promulgated by the Secre- tary of Agriculture. 4. Exceptions. Canned pears which fail to meet the above standard only in that they con- sist of pears packed in water need not bear the low quality legend if labeled “water-packed pears.” Canned pears which fail to meet the above standard only in that they con- sist of peeled, whole pears, need not pear the low quality legend if labeled “whole pears,” even though the units may fail to meet the requirement for normal size, Canned pears which fail to meet the above standard only in that they are uniformly quartered need not bear the low quality legend if labeled “quartered pears,” even though the units may fail to meet the r€quirement for normal size. Canned pears of a type where gritty portions are a normal characteristic, for example, Kieffer pears, need not bear the low quality legend because ot grittiness alone if labeled to show the particular type to which they be- long. 2s? _____ There Was a Reason. The engineer had just succeeded at last in getting the train up a very steep grade in the Rockies, and brought the train to a stop at the station. “Phew” he said, spying the new brakeman, whose first trip it was, “we sure had a hard time making it up here, didn’t we?” “Tll say we did,” replied the brake- man, “and we'd have slipped back down that mountain, if I hadn’t kept the brakes on tight.” —_+-—___ Resolved, to live with all my might while I do live. Resolved, never to lose one moment of time, to improve it in the most profitable way I pos- sibly can. Resolved, never to do any- thing which I should despise or think meanly of in another. Resolved, never to do anything out of revenge. Resolv- ed, never to do anything which I should be afraid to do if it were the last hour of my life—Jonathan Ed- wards, * OF zl ot ee ‘ oe f 4 4 ADs i _K 4 { : 7” . «} 4 * - { ; | { . y , ¢ q A q a ee. ln Re * ee. ln Re < 4 v we Me , - ‘ ~~ enn ~ ? MICHIGAN TRADESMAN S'ALESMEN the Grocer rarely sees uu of these salesmen gain a welcome entrance into American homes every yeat. They sell the same things the grocer sells — because they sell for the grocer. They do their selling by increasing the daily use of sugar, butter, flour, extracts, salt and pepper, nuts, fruits, syrups, baking powder, cocoa, chocolate, coconut, tapioca — and dozens of other items. These millions of salesmen are the recipe booklets sent out to women who have mailed coupons or written letters to adver-’ tisers asking for them — the booklets dis- tributed from home to home. They are, also, the recipes printed in millions of magazine and newspaper advertisements, and on packages themselves. This is only one of the ways in which the advertising of food products proves itself a powerful and helpful force in in- creasing the sales of the grocery trade. Why not have a talk with the sales- man that any grocer can easily see — the General Foods salesman? There is one assigned to your territory. He can give you helpful suggestions for getting extra value out of the advertising and mer- chandising campaigns of General Foods products. “Ask the General Foods Salesman” >>>>rr>r>>r>>r>rrrr>>rr>r>rrrrr>r >> p> > <<< 44444 kk kd dk kk kkk kk hhh kk kd Principal products distributed by GENERAL FOODS SALES COMPANY, INC. POSTUM CEREAL INSTANT POSTUM GRAPE-NUTS POST TOASTIES POST’S BRAN FLAKES WHOLE BRAN DIAMOND CRYSTAL SALT JELL-O LOG CABIN SYRUP MINUTE TAPIOCA WALTER BAKER'S COCOA WALTER BAKER’S CHOCOLATE MAXWELL HOUSE COFFEE AND TEA FRANKLIN BAKER’S COCONUT CERTO HELLMANN’S MAYONNAISE PRODUCTS CALUMET BAKING POWDER LA FRANCE SWANS DOWN CAKE FLOUR SATINA SANKA COFFEE The quality that has made each General Foods product famous is always the same, and the net weight, as specified on the package, is always the same no matter where or from whom the consumer buys it. © 1931, G. F. Corp. 4 MOVEMENTS OF MERCHANTS. Fowlerville—The Line Five to Five Dollar store has been opened here by Winfield Line. Clare—Julius Schaefer has sold his dairy business to Perry Greek, who has taken possession, Paw Paw — The Papoose Indian Medicine Co., R. R. 1, has changed its name to the East Indian Medicine Co. Edmore—The Edmore Grain & Lumber Co., Ltd., has decreased its capital stock from $70,000 to $24,060. Battle Creek—O. E. Harman has en- gaged in the wholesale and retail wall paper and paint business at 40 East Michigan avenue. _ Grand Rapids—The Thomas-Krapp Motor Sales, 1838 South Division avenue, has changed its name ‘to the Knapp Motor Sales. Howard City—C. L. Crimmins and Sidney Reynolds have purchased the A. M. Cook insurance agency, taking immediate possession. Detroit — McBryde-Brown, Inc., dealer in shoes at 1432 Washington boulevard, has changed its name to William J. Brown & Co. Detroit—The Perkinson Fuel Co., 4000 Doris street, has been incorpo- rated with a capital stock of $5,000, all subscribed and $3,000 paid in. East Jordan—The Jordan Valley Co- Operative Creamery has been incor- porated with a capital stock of $50,000, $1,000 being subscribed and paid in. Ishpeming—Rock & Shoemaker have formed a copartnership and opened a grocery store and meat market in Mr. Rock’s former store on East Division street. Detroit—Wold’s Cash & Carry, Inc., 2652 18th street, has been incorporated to conduct a grocery store with a cap- ital stock of $8,000, all subscribed and paid in in cash. : Saginaw—The American State’Bank of Saginaw has changed its name to the Peoples American State Bank and increased its capital stock from $400,- 000 to $500,000. . Lowell—R. D. Stocking, dealer in radios, tubes, batteries, etc., also sport- ing goods and millinery, has effected a settlement with his creditors and re- opened his store. “Iron Mountain—Chalmers & Burns, Inc., has acquired the Cloverland Candy Co. of Marquette and will con- tinue the business as a branch of its Tron Mountain store. Wayland—Harold Noah has sold his interest in the grocery and meat stock of Brooks and Noah, to his partner, Fred Brooks, who will conduct the business under his own name. - Detroit—The Perfect Provision Co., 2390 20th street, has. been incorporated to manufacture and‘ sell sausage with a capital stock of $5,000, $2,500 being subscribed and $1,000 paid in. Lansing—Lester Klein,, doing busi- -ness as Richards, has filed a voluntary petition in bankruptcy in the U. S. District Court at Detroit, listing lia- bilities of $14,582 and assets of $2,650. Detroit—The Princeton Hat Stores, Inc., 204 Michigan avenue, has been incorporated to deal in hats, clothing and furnishings for men with a capital stock of $5,000, all subscribed and paid in. - Portland—William M. Spitzley has MICHIGAN TRADESMAN sold a half interest in the Portland Hardware Co. to Joseph Hackenbruch, recently of Grand Rapids. The busi- ness will be continued under the same style. Saginaw—The Vogue Boot Shop, 605 East Genessee avenue, has merged its business into a stock company un- der the same style with a capital stock of $15,000, $7,500 being subscribed and paid in. 'Pontiac—The Electrical Supply Co., “212 East Pike street, has mergéd its business into a stock company under the same style with a capital stock of $75,000, $35,000 being subscribed and paid in. Saginaw—Hiel M. Rockwell, who is associated with the Liebermann Trunk Co., has been named president of the Retail Merchants’ division of the Board of Commerce, succeeding W. Barie Hanaford. Detroit—The Keller Furniture Co., ‘13311 Gratiot avenue, has been in- corporated to deal in furniture at wholesale and retail with a capital stock of $25,000, $7,000 being sub- scribed and paid in. Detroit — The Difco Laboratories, 920 Henry street, pharmaceutical and medical laboratory, has been incorpo- rated with a capital stock of 5,000 shares at $1 a share, $1,000 being sub- scribed and paid in. Detroit—The Aristo Manufacturing Co., 2143 Union Guardian building, has been incorporated to manufacture and distribute apparel for men and women with a capital stock of $10,000, all subscribed and paid in. Detroit—Edward F. Wilkie, under- taker at 22027 Fenkell avenue, has merged the business into a stock com- pany under the style of Wilkie Mor- tuaries, Inc., with a capital stock of $15,000, all subscribed and paid in. Grand Rapids—The Denison-Dyke- ma: Co., 666 Wealthy street, S. E., has merged its plumbing, hardware and sheet metal business into a stock com- pany under the same style with a cap- ital stock of $25,000, all subscribed and paid in in property. Ishpeming—The Three Winners Co., conducting a chain of seven stores in the Upper Peninsula, dealing in dry goods, wearing apparel for men, wom- en and children, etc., has opened a similar store at the corner of Main and Division streets, in the Mitchell block. Ludington—A. W. Larsen, who con- ducted a tea, coffee, spices, etc., store at 423 South James street, has remod- eled and modernized a store in the Larsen block at 415 South James street and removed to that location, adding istaple and fancy groceries to his stock. Monroe—An unvoluntary petition in bankruptcy has been filed in the U. S. District Court at Detroit against William S. Hamerman,; retail shoes, by John McNeill Burns, attorney, rep- resenting Endicott Johnson Corp., $1,- 644: Louis M. Falk, $36; Morris L. Stern, $149. Ionia—After a period of semi-retire- ment for about a year Charles A. Ire- land, veteran hardware dealer of Ionia and Belding, and a former president of the Michigan Retail Hardware Dealers Association has re-entered the circle, having purchased an interest in _. agement. the Powell Hardware Co., successor of the Ireland store. Shepherd—Walter O’Connor, who has conducted the Shepherd hotel for the past eighteen months, has sold the furnishings and lease to Mrs. Carrie O. Sage and her son, William A. Sage, who will devote every week end to assisting his mother in the hotel man- Mrs. Sage and her husband, Lambert Sage, who died last month in Saginaw, successfully conducted a hotel in Freeland at one time. Jackson—The Jackson City Bank & Trust Co. has been made permanent receiver for the Insolvent Farmers & Workingmen’s Bank. As soon as the receiver is possessed of the necessary information, notices will-be sent to all * stockholders of the bank ‘requiring the payment to the receiver of the par value of the stock held. The par value in this instance is $100. - Bellevue—William Green, of Olivet, will take over the management of the A. M. Smith Co. egg, cream and poul- try station Monday,, at which time Ernest Balch, the present manager, will: become connected with C. A. Scott, of Charlotte, who has opened a dairy business in the Snider building. Mr. Balch has been with the Smith Co. for the last ten years. Flint—The J. A. Byerly Co., with headquarters in Owosso, has opened five grocery and meat stores here at the following locations: 2410 Detroit street, 3101 North Saginaw street, 704 West Third avenue, 1327 South Sag- inaw street and 2921 South Saginaw street. The J. A. Byerly Co. now has a chain of forty-five stores, thirteen of which are located in Owosso. Pontiac—Application for confirma- tion of composition offer of 30 per cent. has been made in involuntary bankruptcy proceedings against Ga- brial J. Rappaport, doing business as National Clothing Co. The offer is payable 10 per cent. in cash, 7% per cent. in three and six months, respec- tively, and 5 per cent. in nine months following confirmation. The final 20 per cent. is to be represented by prom- issory. notes secured by trust chattel mortgage running to Ralph A.- Becker as trustee for benefit of creditors and covering assets of the debtor. Assets are given as. $9,455 and liabilities $31,- 036, in schedules filed in U. S. Court in Detroit. Manufacturing Matters. Cadillac—The Wilcox Chair Co. has changed its name to the Northern Chair Co. Grand Rapids—Smith Bros. Iron & Steel Co., has increased its capital stock from $12,000 to $25,000. Manistique—The Cloverland Oil Co., 171 River street, has increased its cap- ital stock from $40,000 to $65,000. Milan—Fire damaged the Milan Pickle & Catsup Co. plant to the ex- tent of about $10,000. The loss is cov- ered by insurance. Pontiac—The Naturenure Co., 212 Osmun street, has been incorporated to manufacture and sell fertilizer with a capital stock of 25,000 shares at $1 a share, $15,000 being subscribed and $5,000 paid in. Grand Rapids—The Jerecki Machine & Tool Co., 320 Hall street, has merg- March 4, 1931 ed its business into a stock company under the same style with a capital stock of $100,000, $45,000 being sub- scribed and paid in. ° Mass—The Stella Cheese Co. has completed its first year of operation. It is the only plant in the Upper Penin- sula making Italian cheese exclusively, Some of the cheese must be aged two years before marketing. Flint—Mac’s Baking Co., 113 South Saginaw street, has been incorporated to manufacture baked goods and other food products and deal in them, with a capital stock of $20,000, $9,600 being subscribed and paid in in cash. Marine City—Negotiations have been completed for the purchase of the fac- tory of the Michigan Salt Co., located on the St. Clair river, South of Marine City. The purchaser is J. S. Goldman, of the United Iron and Metal Co. Detroit—Sterling Tailors, Michigan avenue, manufacturers of men’s ap- parel, has merged the business into a stock company under the same style with a capital stock of $4,000, $2,000 being subscribed and paid in in cash. Litchfield—The Litchfield Manufac- turing Co. has merged its manufactur- ing of play ground equipment into a stock company under the same style with a capital stock of 50,000 shares at $1 a share, $15,000 being subscribed and paid in. Detroit—The Cavalier Orange Crush Co. has merged its business into a stock company under the style of the Cavalier Ginger Ale Corporation, 1927 Michigan avenue, with a capital stock of $50,000, $10,000 being subscribed and $5,000 paid in in cash. Grand Rapids—Breen Bros. Job Shop, 2201 Kalamazoo avenue, has inerged its mill work, lumber business, etc., into a stock company under the style of Breen Bros. Manufacturing Co., with a capital stock of $50,000, $36,000 being subscribed and paid in in property. Grand Rapids—Edward W. Jacko- boice, manufacturer of road machin- ery at 327 Front avenue, N. W., has merged the business into a stock com- pany under the style of the Monarch Road Machinery Co. with a capital stock of $25,000, $6,000 being sub- scribed and paid in. Grand Rapids—Jack Williamson has merged his wood products, novelties, veneers, etc., business into a_ stock company under the style of the Ve- neered Products Corporation, 148 Louis street, N. W., with a capital stock of 500 shares at $100 a share, $5,000 being subscribed and $1,500 paid in in cash. Jackson—Production of an improved oil burner in Jackson is expected to be started about April 1 by the Combus- tion Products Corporation, which is moving its plant to Jackson from Co- lumbus, Ohio. The concern, which has been operating in Columbus as the Perfection Combustian Burner Corpo- ration, makes oil gas equipment or burners for residential, commercial and industrial power and heating purposes. Clarence M. Day, Jackson, is president and general manager of the company. The new concern will occupy space in the Knickerbocker Manufacturing Co.’s plant in Jackson. Se, , at prt t ‘ #3 vow " ie a wh ty : « 4 , 4 i * { | \ ~ | o a q ? % . % 4a a, 5 ~ @ | she j C . March 4, 19381 Essential Features. of the Grocery Staples. ’ Sugar—Jobbers hold cane granulated at 5.20 and ‘beet granulated at Sc. Tea—The first hands tea market is rather dull with a weak tendency, es- pecially on Ceylon, Indias, etc. Low grades declined 1 cent a pound in the markets of this country during the week. Medium and high grades are unchanged. Fine Formosas have got- ten low in stock and there may be an advance in them. Both 'the first hands and consuming business in tea is quiet. Coffee—The market for Rio and Santos coffee has made rather desper- ate efforts to advance during ‘the past week, but has not succeeded. There was a very slight firmer tendency, but not enough to affect the situation. Spot Rio and Santos, green and in a large way, is gradually but very slowly sag- ging downward, but without any ma- terial change from last week. Milds are just about where they were a week ago. Jobbing market on _ roasted coffee shows no particular change. Consumptive demand is fairly” steady. Canned Fruits—Apricots:and peach- es appear, to have firmed “up. on the Coast. A few operators are not offer- ing fancy and extra fancy grades any more and those who have any of these top qualities are holding them firmly. In the meantime the intermediate grades are firming up and price ideas on standards are higher. Unsold stocks now represent only a small part of the season’s production and there should be little difficulty in cleaning them up. Canned Vegetables—Tomatoes have not yet advanced, although most peo- ple are predicting that 'they will do so this month. The demand for corn has improved lately and is now said ‘to be better than for several months. Prices show no special change for the week. Peas are a little soft and the packers are beginning, notably in Wisconsin and New York State, to shade prices on fancy grades. String beans are still weak and irregular. Dried Fruits—Dried ‘fruit market is steady to firm and shows a good de- mand throughout. There seems to be no accumulation of stock anywhere, which is a helpful situation. High- grade ‘apricots, peaches and: pears afe © getting scarcer all the time and some holders have advanced. Evaporated apple situation ‘both in California and New York State is weak and irregu- lar. There is ‘a lot of cutting being done. Prunes are definitely higher in California, this including practically all sizes. ‘Raisins are firmly established but the demand is not great, however, any further cutting is probably impos- sible, owing to the strong control of, Other «dried fruits un-" the market. changed. Canned Fish—-There has been an- other advance in Maine sardines, effec- tive March 3. It amounts to about 15c and all varieties except 34 mustards are affectéd. The light pack is the rea= son. There is no other change any- swhere in canned fish. ‘ Salt Fish—On account of scarcity ‘Norway N6.'1, No. 2 and ‘No. 3 mack- ‘erel advanced Atae the week and so sdid No. 3 Irish. The demand is bet- ‘ter, probably on account of Lent. ‘Medium mackerel are still in good sup- ply and so are small, but large mack- MICHIGAN TRADESMAN erel are scarce and will continue to be. Beans and Peas—Demand for dried beans of all grades is still poor. The only thing that shows a slight sign even of steadiness is California limas, which. are scarcer than the other grades. Dried peas are also neglected and barely steady. ‘Cheese—Cheese market is still more or less of a routine condition. Demand is fair, receipts are what ought to come for ‘the demand and prices are steady. Nuts—Trading in nuts is without any special feature at the present time. Offerings coming out of ‘Manchuria are still advancing in price and declin- ing in number and volume. Import- ing costs at present are just about those which have been paid by jobbers, and in view of this situation an in- crease is held as. certain, in-the near future, according to importers. Other primary walnut markets are firm also Rumanian operators show a tendency to lower the differential between their varieties and French shelled walnuts. The Spanish almond market. continues unusua'ly firm in the face of the diffi- culties which. have arisen in that coun- try and affected its exchange. Where exporters cannot get a price, they seem content to hold. No concessions are being made. Italian almonds also are generally steady. Shelled filberts are still quoted out of the Levant at a range of from 145s to 150s. There is little spot interest in them just at pres- ent. The trade appears to think well of new crop shelled Brazils. They are due to arrive soon and prices are at- tractively low. California almonds and walnuts are rapidly cleaning up. Rice—There is little feature to ‘the rice market at the present time. Dis- tributors are taking only what they need to cover themselves a week or so ahead, but 'the aggregate of small sales represents a sizable volume of rice moving. Southern markets are firm. Growers are still receiving the ‘higher prices asked for their rough stocks and there is little possibility ‘of ¢his situa- tion undergoing any change for the next 30 days. Top grades of Blue Rose rice are not in heavy supply, while- all varieties of long grains are scarce and. inclined to work higher. , Sauerkraut—Prices on both bulk and canned sauerkraut are unchanged. There is a somewhat better movement of kraut reported, particularly in cheap- ly rétailed bulk kraut. Canned kraut is not very active, although moving in a little better way than recently. Syrup and Molasses—The demand for sugar syrup has shown a slight im- provement ‘sitice the last report, but buyers are only buying for immediate wants. Prices. are unchanged. Com- ‘pound syrup is selling a little better, at the recent decline, but not very: much better. Molasses show no chaner fair demand, ~ ee Port- Huron—The promotion of Clare R. Sperry, merchandise manager of the J. B. Sperry ‘Co., department store, to the position of general man- ager has been announced. Se si Detroit—The Michigan Axle Shaft Co., 2538 Grand River avenue, hag changes its name to the Guaranteed Parts Corporation, Review of the Produce Market. Apples—Current quotations are as follows: Spies: Ay Grade (2 se $2.65 Spies: Commercial 2 1.65 Spiess Gale ceo 2s es 2.50 Spies; Pancy #2220 2s 4.00 Baldwits, A Grade = = 225 Baldwins, Commercial .2 2. 1.50 Banana, A Grade... 5 228 2.00 Banana ‘Commercial U2. 92 2 1.25 N. W. Greenings, A Grade —----- 1.50 N. W. Greenings, Commercial —- 1.00 R. I. Greenings, A Grade ____-- 2.00 R. I. Greenings, Commercial ---~ 1.25 Grimes Golden, A Grade _------- 1.50 Grimes Golden, Commercial ____ 1.00 jJonathans, A Grade 2200-2 202 225 Jonathans, Commercial <2. == __ 1.50 Talman ‘Sweets, A Grade -------- L745 Talman Sweets, Commercial ---- 1.25 Hendricks Sweets, A Grade —~_--- 1.50 Hendricks Sweets, Commercial —-- 1.00 Pewaukee. A Grade ._-_=-_. 1.60 Pewaukee, Commercial __._--_--- 125 Sstaules, A iGrade 22220228 e 1.60 Starks: ‘Commercial ...-2- =. _ 3 1.25 Cooking Apples, All Varieties _--- 1.00 Bananas—5'%2@6c per tb. Beets—O65c per bu.; new from Texas 80c per doz. bunches. Butter—The market has declined Ic since thée!lJast report. At the present writing the market is quiet and the situation -not too strong. Jobbers hold 1 lb. plain wrapped prints at 28c and 65 Ib. tubs at 27c for extras and 26c for firsts. Cabbage—75c per bu.;. new Texas, $2.25 per crate of 80 Ibs. Carrots—65c per ‘bu.; new from Cali- fornia, 75c per doz. bunches, Cauliflower—$2 per crate of 12 to 16 home grown. Celery—Florida stock is $1.75 for 2 doz. box and $4.25 per crate. Cocoanuts—80c per doz. or $6 per bag. Cucumbers—No, 1 hot house, $1.50 per doz. Dried Beans—Michigan jobbers are quoting as follows: from GE Pea Beans 22205 $4.40 Eight (Red: Kidney .-2..0- 9.40 Datk Red Kidwey 9-205 oi 9.90 Eggs—The fluctuations in the mar- ket, of which there have been a few during the past week, have been con- fined to very small fractions. The mar- ket is fairly steady with a good demand for fine fresh stock on the basis of 16@17c. Cold storage is a thing of the past for this season. -. Grapefruit—Marsh Seedless from Texas is sold as follows: Ga ee ea $4.00 A ee ee es 3.75 (0 ee ee 3.50 C0 ee 525 Extra fancy sell as follows: a ee $3.25 G4 22 ee eee 3.00 0 ee 3.00 SO 3.00 OG ee ee 300 Bulk, $3. per 100 Ibs. Choice is held as follows: BA ee ee $3.00 ee ee 3.00 AOS - 3.00 SQ ee 2 B00 OG be emo Grapes—$5_ for Calif. pees in 32 Ib. kegs. ul Green Onions—60c for ehalete. 5 Lettuce—In good.demand on the following basis: Imperial Valley, 4s, per crate oe 00 Imperial Valley, re per crate __-- 4.00 Hot house leaf, in 10 1b. baskets_-_ 60c Lemons—To-day’s quotations are as follows: 300 Stnkist 225 oe $6.25 S00 Sunkist) 2 6.25 S60 Red Ball... jj 5:25 $00 Red Ball 2 ee 525 Limes—$1.75 per box. Oranges—Fancy Sunkist California “Navels are now sold as follows: 65. $4.00 MO 4.00 WG) oe 4.00 200 22 a ee 4.25 Rig Sed oe oe “4.25 We 4.25 TOR 4.25 SA 4.00 Floridas extra fancy are held as fol- lows: 126) oe eee $3.50 POOR oe 3.50 $76 3.50 200 2 ee 3.50 AOS ee 3.50 Aga Se ee 3.25 28802 3.25 S24 ee o25 Florida fancy are held as follows: 126, 2 ee $3.25 ESQ) 20252 Soe es J25 176) 280 3.25 200. 2 ee es 3.25 PIG ee ee 3.25 252) 2 3.00 BSG ee 3.00 SoA oe 3.00 Bulk, $1.85 per bu. ; Onions—Spanish from Arizona, $1.75 per crate; home grown yellow in 100 Ib. sacks, $1. Parsley—50c per doz. bunches. Peppers—Green, 50c per doz. for California. Potatoes—Home grown, $1.10 per bu.; Wisconsin, $2.25 per 100 Ib. sack; Idaho, $2.50 per 100 Ib. sack; 75c per 25 Ib. sack. Poultry—Wilson & Company pay as follows: Bayly Springs 2222 20c Eieawy fowls -22 2200 ee 18¢ Hight @owls; 2002 15¢ Dicks 22250 14c Geese) 12c Strawberries—30c per qt. for Florida fruit. Sweet Potatoes—Indiana, $3.50 per bu.; Tenn., $2.75 per bu. Both-are kiln dried. ; : Tomatoes—$1.50 per 6 lb. container, Southern grown. Veal Calves—Wilson & Company pay as follows: Batrey, 20 362 ee 13c Goad soe ee 10c Medium: 2002 eae Poor 2. oe ae 8c Tle eee ae Sault Ste. Marie—Leon Winkelman, dealer in women’s wear, at 208 Ash- mun street, has merged the business into a stock company under the style of the Winkelman Style Shop, Inc., with a capital stock of $20,000, all sub- scribed and paid in. a he Vicksburg — The ‘Farmers’ . Supply Co. has ‘been incorporated to deal in produce and farmers supplies, with a capital stock: of*$10,000, $3,025 being subscribed and $1,525 paid in in cash. annette creases ncceamewespiae-ore neers HOW FLORIDA PEOPLE LIVE. They Manage To Exist on Food, Drink and Air. Numerous pleasurable and interest- ing experiences have marked the week and I will relate a few of them, rather than attempt discussion of any major matter of economic thought or the business barometer. I am prompted in this to a considerable extent by some communications from persons who have paid this writer the compli- ment of reading several of his series of contributions and evidenced enough interest to comment upon them. One man writes asking for ‘““More about the people and how they live;” a lady en- quires, “Are the white people most de- pendent upon the colored people or the latter on the former?’ A man writing on his own business letterhead from Grand Rapids asks, “Would a store in --__ be a good proposition?” To the first I will say that the peo- ple in the Far South “live” very much as they do elsewhere—on food and drink and air. Food is fairly abundant and not expensive, although some of it may be imported. Drink is not so plentiful. ‘Milk costs around 20c per quart on an average, I think, over the state as a whole and probably half of the water consumed, especially along the coasts, comes in bottles. Carbonat- ed drinks are more largely used than in the North. Other sorts of drinks, over which the country is more or less agitated at the present time, I will take occasion to discuss in the future, quoting authorities—including “Pussy- foot” Johnson, with whom I had an ex- tended conversation this week. Air is free and fresh, but not too fresh under “usual” conditions. To the query about the whites and the blacks I’ll but briefly say, yes, in both cases. ‘But I will try and enlarge upon the subject in a later article and then make the re- ply no more ambiguous than the en- quiry. As for suggestions upon invest- ments, pray excuse me. The only “safe” investment I feel reasonably sure about is in the Promised Land— and there are a lot of people who have their doubts about that. Among our pleasures of the past week has been the return to Florida of the writer’s son, H. K. Royal, who has been in Michigan for something more than a month looking after a building program begun last fall on the Oceana Canning Co. plant at Shelby. He re- ported “unusual” weather conditions in the Northern Peninsular State, in reverse of that experienced in the Southern Peninsular state. But even with the “unusual” in both cases I can scarce imagine myself at home sitting out in my auto-office, with doors and windows open, listening to a com- petitive chorus of melody from scores of birds in the leaves of the trees all about. Speaking at the Tourist Club meet- ing yesterday, Rev. O. G. White, men- tioned in last week’s communication, related having recognized thirty-five different varieties of birds during two hours in the afternoon. Of course Dr. White knows birds and it is not neces- sary for a feathered warbler to trill “Listen to the ‘Mocking Bird” to as- sure him of its identity—a shorter mes- MICHIGAN TRADESMAN Sage would suffice. His address, by the way, was one of our pleasures. Another one has to do with our con- stant source of enjoyment, H. Y. Potts. And that is something of a story, but so characteristic and typical that I will beg the space to tell it. During the past week there has been much activity in preparation for the dedication of Highlands Hammock, the nearby primeval jungle, heretofore mentioned. The other day Mr. Potts and I were invited to visit the place along with a number of persons who were to associate in some publicity, news and editorial comment. While within the jungle I took a photo of a gigantic oak, thirty-one feet in circum- ference at the height of a person’s head, probably well started as a tree before Ponce de Leon touched Florida in search for the Fountain of Youth. Posing Mr. Potts, publicist emeritus; Raymond Green, general chairman; and Miss ‘Marlise Johnston, managing editor of the publication Beautiful Florida, at the base of this tree I got a very fine picture, as naturally one would, with such a background and personal association. So much was I impressed with it that I was reminded of the Great Temple and the three pil- lars of Masonry—Wisdom, Strength and Beauty—and so designated the photo, with this inscription on the back, “Wisdom,” Mr. Potts; “Strength,” Mr. Green; “Beauty,” Miss Johnston. Mr. Potts, too, was impressed. Yesterday morning he dropped into our eating house at breakfast time, expressed with extraordinary loquacity his p'easure. Particularly he liked the picture be- cause his countenance was so _ indis- tinct that his pride did not suffer. To make it short, I wrapped the film, which I happened to have with me, in a paper napkin and handed it to him. With beaming countenance he im- mediately departed for a photo studio, three blocks away, to have a dozen prints made. And, within a few minutes returned with the paper napkin, which he handed to the proprietress with the sober mien of a person conscious of a large accomplishment well performed. Another pleasure was ‘Nan-ces-o- wee day,” also previously mentioned, a local celebration featuring a legendary Indian princess of the tribe of Chief Osceola. It included a display of community enterprise, many floats in gay array, parading through the town just before the noon hour. The dedica- tion of a new baseball park, with a game between two rival teams. It was another of those unusual days when the rain fell quite out of season. For- tunately, it permitted the parade with- out too great a precipitation to “run” the varigated colors into complete collaboration and the dedication of the new ball park went right on, regard- less. Rain fell and fell some more. But what moots it when a people have the spirit to carry on? The dedication was scheduled for 2 p. m. and it started on the hour, though the visiting team had not arrived. A commodious grand stand was packed to capacity and re- mained so until the shades of evening were falling as thickly as the dampness. Rex Beach, noted author, slicker-clad, standing in the waterfall, spoke to the assemblage. The ‘Methodist minister— himself a sportsman and a prince of fellows—declaimed upon sportsmanship and the playing of life’s game. Rube Walberg, noted major league hurler, a guest of the occasion, proved himse'f a tosser of trenchant phrases. Though delayed two hours by the non-arrival of the visiting team the game went on to a final conclusion. I have forgotten the score—not unusual when the home team loses. But the score is immaterial. It is the game that counts. The whole thing, it seemed to me, bore out my recent reference to the “spirit of carry on.” The same spirit which battles unkind elements will eventually over- come unpropituous circumstance, such as have been previously discussed. Yet another pleasure was attending a county agricultural fair, where I was shown potatoes, tomatoes, cabbage, peas, peanuts, strawberries, etc., (not March 4, 1931 to mention bananas) which we shall not see home grown in our own home community for from four to six months —yet shall be happy to be there then. Still another pleasure is the visit of Mr. and Mrs. A. J. Rankin and Mr. C. I. Atwater, who are being enter- tained by Mr. and Mrs. H. K. and Dorothy and Mrs, H. M.—this writer being incapacitated by certain infirm- ities which have lessened his activities in recent weeks. (Visited as was Job, though we hope not for his iniquities.) Mr. and Mrs. Rankin have returned from a trip to ‘Cuba, over which Mrs. Rankin is enthusiastic and Mr. Rankin not so keen. Their individual reactions are in line with their acquisition or loss of avoirdupois. Mr. Atwater has been again spending the winter in St. Petersburg. Mr. Rankin is well-known means— JERSEY CITY MUELLER PRODUCTS are made with one paramount am- bition — to induce the people to come back for more. As they are sold only through grocers, this Bringing the people back to you C. F. MUELLER COMPANY NEW JERSEY of Boquet and Finest Grown Rademaker-Dooge Grocer Co. Importers and Distributors Fragrant Cup Morning Glory Teas P-B March 4, 1931 MICHIGAN TRADESMAN 7 in Michigan as former President,of the Michigan Retail Hardware Dealers Association and Mr. Atwater as a clothier at both Fennville and Shelby. Concerning the article of two weeks ago on “bonds and the bonded’ this writer has received a cordial letter of greatly appreciated comment from one of Michigan’s-best known, most useful, popular and widely informed men. He has spent a number of winters in Flor- ida and, as there is no closer student of affairs in his home state, I am sure that no one’s testimony would be more readily accepted among his friends upon any subject, than his. And here it is: Deland, Florida, Feb. 22—Your newspaper contribution of February 18 gave me keen satisfaction and I am glad you cleared up the Florida bond situation and gave the Floridians the open way to an honorable solution of a serious problem. The situation is a tough one for both the bondholders and the municipalities in an indebted- ness for which they have little to show. And it is well to express faith in their honor and strengthen the spirit of those who would carry on in spite of some who are belligerent. When I say to Mr. Stowe in connection with his biographies of living men, ‘‘Aren’t you giving him more credit than belongs to him?” his ready reply is, “I want to help him to live up to the sugges- tion.” ‘So it js well to hold up to the bond laden municipalities an ideal of honor that may help to a proper atti- tude of responsibility. Our reservations for the Northern pilgrimage are for March 27, but we shall take a few days in Washington, getting home to per- form the civic obligation on election day. Chas. W. Garfield. lt is my thought that as a matter of good business all persons interested should understand that reciprocal courtesy is both wise and proper. But, pardon me, I was about to over- look the anticlimax of Nan-ces-o-wee day. The climaxing event was to be the arrival by canoe in the early dusk, at the beautiful municipal pier, of the imperial princess, with her retinue, to be met in state and grandeur by a prince of the blood chosen for her. A beating of tom toms was to mingle in legendary reception, a wedding feast served, two souls united in a single thought, two hearts forever to beat as one. The princess had been chosen by the people’s vote. The choice was popular. The princess-elect charming. Yet, like woman through all the ages, in this surrounding glamor, the center of attraction, the envy of her sex, two days after the award and two days be- fore the pageant, she married—prosaic- ally married—the prince of her heart and went on a wedding trip. And here, again, we have the eternal feminine. The other candidates in the balloting refused to substitute. The heavens wept and the concluding fea- ture was nonest. Man has successfully, through the ages, battled the elements. He has suffered and conquered the stings and arrows of outrageous fortune, but what has he ever been able to do about a woman’s preference? : Harry 'M. Royal. —_>2.>—____. Items From the Cloverland of Michi- gan. Sault Ste. Marie, March 3—The old saying that “It never rains but it pours,” ‘seems to fit us in the Soo. The latest report from Washington by our Congressman, Representative Frank P. Bohn, states that the recommendation ,with the of the Treasury Department includes an appropriation of $150,000 to repair and enlarge the postoffice building here. It is believed that Congress will approve the appropriation, says Mr. Bohn. Agitation for the improvement began here two years ago. Civic or- ganizations have backed the proposal to the limit. It is believed that p!ans will call for an additional floor at the postoffice to provide for adequate court space, both for regular departments and for Federal court officers. Mr. Bohn has received numerous telegrams of congratulation from his Soo friends. Ivan Hansen, who resigned his posi- tion with the Consumers Coal Co. sev- eral months ago to go into business Pingatores at Newberry, laundry and dry cleaning, has disposed of his interest and is back here, going into*business for himself. He will take on a line of men’s. furnishings and other items. Mrs. Youngs, formerly in the home baking business, having sold the busi- ness last year to Mrs. ‘Sullivan and Mrs. Harper, has decided to get back into the baking business again and has let the contract for a brick building next to the A. & P. store on Ashmun street. The new building should be ready in about two months. It will not be long now before the folks can come back from Florida and enjoy some real weather, George E. Bishop, Secretary-Man- ager of the Upper Peninsula Develop- ment Bureau, left for Grand Rapids, where he will be in charge of the sec- ond annual Grand Rapids Outdoor Life Show exhibit prepared by the De- velopment Bureau at Marquette and other civic organizations. Local bodies are participating with supplies of tour- ist and resort literature. Five Soo grocers attended the annual meeting and banquet of the Independ- ent Grocers Alliance, held last Monday , at Marquette, as guests of the Gannon Grocery Co. They were a unit of a group of 250 grocers from the Upper Peninsula. The chief purpose of the meeting was to instigate a training session for the summer baseball sales- contest which will be held *-- the I. G. A. throughout the country for the third consecutive year. The firm of Chalmers & Burns, Inc., wholesale confectioners, of Iron Moun- tain, have purchased the business of the Cloverland Candy Co., of Mar- quette, to be operated as a branch of the Iron Mountain house. Both Mr. Chalmers and Mr. Burns are well known here, having been connected with the Tewitt Grocery Co. eight years ago. ‘Mr. Burns will take up his residence at Marquette after the branch opens March 9. Edward Reidy, one of our popular West side grocers, has been on the sick list for the past week. ‘Mrs. Reidy is attending to the business meanwhile. Hugh Shay, of Germfask, left last week for Canada, where he will con- tinue cutting birdseye timber. Our health officer, E. A. Cornell, states that after checking records with the doctors here, he found there was no influenza epidemic—another good feature in living in this health resort. A woman lowers her voice when she asks her husband for money and raises it if she doesn’t get it. William G. Tapert. ————— o-oo With machines ever enlarging man’s power and capacity, with electricity extending over the world its magic, with the air giving us a wholly new realm, our children must be prepared to meet entirely new contacts and new forces. They must be physically strong and mentally placed to stand up under the increasing pressure of life. Their problem is not alone one of physical health, but of mental, emotional, spirit- ual health.—President Hoover. ttn eee oa sano Ne GRISEA a Former Vice-President Marshall made the state- ment that the greatest need this country had was for a good 5 cent cigar. His dream has been realized for in Lee & Cady machine made cigars the exacting smoker finds the satisfaction that quality alone produces — a quality that is generally confined to higher priced cigars. Cigar smokers are indicat- ing that Lee & Cady ma- chine made cigars have found favor by a tre- mendous reapeating busi- ness. LEE & CADY oe eect vos sanstc attest rN hn ee “DRY GOODS CONDITIONS The month closed for-retailers at a ' better level. of activity than at its start, ‘bu with rather Seneral disappointment conterning results. If. anything, the) stores noted-an increased buying re- sistance which even exceptional sales offerings failed entirely to dissipate. The common expectation among execu- tives is that dollar volume for the month made a less favorable showing than in January. In analyzing the conditions which caused this unsatisfactory development, retailers give weight to all the adverse factors affecting consumer buying power and feel, also, that too many sales have wearied the public. How- ever, they also have reason to believe that special offerings must still be used to tempt consumers and, after a tem- porary lapse, the search for such mer- chandise has been renewed. The Easter business, which gets un- der way this month, is expected to exert an appeal to which consumers may show better response, although there will be lacking important changes in style. The veterans’ insurance loans pro- vided last week is a development which will be watched with interest for their effect upon consumer buying. The director of the Veterans’ Bureau an- nounced that these loans would be made available at once. It is felt that probably a major portion of these pay- ments will pass into retail channels in much the same way as Christmas Club savings. Re-orders in the wholesale markets have become more numerous and this indicates that retailers in many in- stances have tested out the best selling numbers in the new lines. Dress pro- ducers during the week urged prompt purchasing by retailers if deliveries of the better grade garments are to be made in time for Easter selling. Signs of price-firming in the cotton and knit goods market were not lacking. THE COMMODITY SLUMP. Measured by the Annalist weekly index, the decline in wholesale com- modity prices since Jan. 1 has been 6 per cent, This index entered the new year at a steady level for several weeks, which seemed to indicate that a point of comparative stability had had been reached. The decline was soon resum- ed on a very sharp scale, and the gen- eral index last week stood at 109.3, as compared with 115.6 for the first week of the year and 135.2 a year ago. At present levels the. miscelianeous list of commodities is well below the 1913 levels at 88.7. Farm products are islightly under the pre-war average and chemicals only slightly above. Tex- tiles are close to the base line and metals not far away. Fuels are highest at 135.9, followed by building materials at 123. The last two groups have re- cently joined the downward movement, but are still considerably out of line with the average. In a special survey of conditions made by the National Association of Purchasing Agents it was found that -commodity prices are still weak, with declines outnumbering the increases. Buying policies, this enquiry disclosed, ‘still_ emphasized purchasing for _ im+ . MICHIGAN TRADESMAN mediate requirements only, although the suggestion was made that many commodities are now in a position to _ warrant forward ordering, since there is a possibility of overstaying present price levels in some cases. Business recovery is expected to be slow and the return to normal not expected be- fore nine months or a year from now. This careful enquiry seemed to in- dicate that conditions in the raw ma- terial lines are still unsatisfactory and in some contrast with the situation of stocks closer to the consumer where certain shortages are noted. MERCHANDISE SHORTAGE. Although the inventory conditions of many important companies at the end of the year failed to show the reduc- tions which were expected, it is true now that not a few shortages are in prospect. These are largely to be found in the merchandise lines where demand did not drop off to the same extent as in other branches of industry. Trade has been able to maintain quite a fair degree of headway throughout the depression and even the recent de- clines have been more in money value than in units of merchandise. These conditions approaching short- ages in some products must be consid- ered with the subnormal demand in mind. If this demand improves, then the potential scarcities would become real and extend to other articles. A point decidedly worth considering, too, is that instalment contracts in so many cases have been satisfied, because tew of them ran for more than a year. Once the buying power diverted to paying up on these contracts is re- leased, there should be a revival of demand. Since the loans to veterans coincide with this improvement on in- stalment purchases, it would not prove surprising if more buying power was released than is now imagined possible in the near future. The evidence of firming prices in several of the merchandise markets is a sign of better adjustment between supply and demand. The week brought out increases on cotton goods, blan- kets, hosiery and projected rise on floor coverings. PREPARING FOR PEACE. A representative of government has appealed to the peoples of the world to unite against their governments. “If they exert their will,” he said, “they can compel results.” This was the message of Foreign Secretary Arthur Henderson of Eng- land in opening a campaign by peace societies to prepare public opinion for the world disarmament conference next February. In striking terms he placed the responsibility for peace on the world’s peoples and warned them that if the present opportunity for general disarmament is neglected there may not come another until after a great war “that will engulf in all human probability the very | civilization in which we live.” - Intelligerit. citizens .everywhere are prepared to admit with Mr. Henderson that “armaments are a wholly foolish method of settling international dis- putes.” But in dangerous ways a mar does well to. g0.prspared, and theworld is full of threats to peace and right and sanity. The will to peace has a bigger problem than disarmament to deal with. Reduction of arms is im- perative, indeed, but with it there must be a comparable reduction in the jeal- ousies, antagonisms and cross-purposes that have brought armaments to their present level. This is the double pro- gram that lies before the peace socie- ties of the world as they look ahead to the great conference of 1932. CARELESS CRITICISM. In an interview recently printed on this page the views expressed were: criticized sharply by a reader. The pomts he made, however, were based on a very small part of the comment, and it was explained to him that if he had taken the time to read the entire interview he would have dis- covered the views were quite in ac- cord with his own. This is offered as a rather extreme example of careless criticism. There is, of course, the more common de- uunciation received, which pronounces a writer or spokesman ignorant of some situation when as a matter of fact the position of either one is far stronger than that of the critic. A uumber of examples might be quoted. A recent one, for instance, while ad- mitting that the present Senator Glass put through the Federal Reserve act, also stoutly declared that a leading business organization had been a prime factor in sponsoring and framing this legislation. In business comment, particularly, there is frequently exhibited a woeful lack of knowledge about important matters which should be known. For instance, not one in a thousand speak- ers probably who use the word “dole” know anything about the real plan and operation of the British and German unemployment insurance measures. Would it not be well for every business man to acquaint himself with what this and other labels mean before using them or applauding their application to some situation? SMALL PROGRESS NOTED. Outside of the slight improvement in employment cited by a high union official, and some spotty gains in in- dustry, there was little real progress reported in the general business situa- tion as the month ended. The weekly business index has dropped to a new low for the depression, although the gain in electric power production is a hopeful augury. Commodity prices have slumped rather sharply again. As in the case of retail trade, the effect of increasing the loan value-of veterans’ compensation will be watched closely in industry. Although this leg- islation has been criticized, there are hopes entertained that the money made available to the service men will lead to a wave of purchasing that may over- come what is evidently a buyers’ strike. This strike of purchasers is, of course, largely involuntary where buy- ing resources have been exhausted. But, again, there is quite a degree of frightened buying power wherein con- sumers have been made anxious be- cause of. the scares raised concerning Federal Treasury deficits. The spread March 4, 1931 of wage cuts, however,, has proved a more potent influence. © ‘Che effect of late developments, the -veterans’ loans excepted, has been to postpone predictions of when the re- turn ‘to normal business may be ex- pected. The late Fall of this year is now a more common forecast. THE PRINCE’S TOUR. The Prince of Wales, who has often been called the British Empire’s best salesman, is now touring South Amer- ica in the interests of his country’s toreign trade. So far as we know, he is not actually engaged in seeking or- ders for British products. It is quite enough that through his engaging per- sonality he is expected to draw Latin- American attention to the country he represents and thereby promote con- sumption of English manufactures. With what success he is meeting the dispatches from Peru and Chile have not reported, but if dances and polo games point the way to successful salesmanship, the Prince is not letting any grass grow under his feet. There is hardly a day which goes by, to judge from what is printed about his tour, in which he does not captivate huge crowds by his skill and sportsmanship on the polo field and entrance Latin- American society by his graceful and unusual, dancing in the ballroom. If the lucky young women placed beside him at the dinner table or singled out as his dancing partners determine where South America buys its imports, there is no question of the rush of orders which England will soon be receiving. WINTER IN EUROPE. Weather is erractic and uneven in its treatment of particular localities, but it seems to balance its accounts the world around. While drought was spoiling last summer for the American farmer, Europe was soaking wet with unseasonable rains which flooded wide areas in France and elsewhere. An open winter in this corner of the world has been contrasted with rough weath- er overseas, which is concentrated just now in terrific storms along Europe’s western coasts, snowfall in the middle of the Continent and a continuance of a nine-week spell of rain in Spain. But the winter has been wide open in this part of the United States. One or two snowfalls have briefly provided the youngsters with opportunity for sledding; sparse rains have prolonged the anxiety of last summer’s drought, no blizzards or considerable storms have interrupted the even tenor of win- ter’s calendar. It has been rather con- sistently cold, as dwindling coal piles declare, but at no time has the ther- mometer approximated a zero reading. And certainly spring is near at hand. Snowdrops are nodding in sunny cor- ners of suburban gardens, and Easter will soon be here in full dress of flow- ers. We all owe the fellows under us some of our experience; we owe the bosses who have gone for what they gave us. In this sense we may never escape the eternal, blessed, inner debt of art, business, and industry—and never want to! NA es ‘ ps ¢ wv r r AC ” ’ i Z yom ‘ a oe He 4 8 ¢ « * 4 id -e- 5 q ; 5 4 o- 4 : & 4 af | ; aa * { { * 5 i x i i st i] ] | “yy , { i oo po ; a oe He 4 8 ¢ e ie ¢ a pom. q i ] i & i af) } ace * { { e 5 i x 4 ect 4A ] + | March 4, 1931 MICHIGAN TRADESMAN OUT AROUND. * Things Seen and Heard on a Week End Trip. Brief calls on several Holland mer- chants: Saturday found them all in a hopeful frame of mind. ‘The recent advance of Holland Furnace Co. stock from $30 to $36 per share had an ex- hilarating effect on many residents of the city who have stock holdings in that sterling institution. I was told that the factory is now running four days per week, but that April 1 it will resume a full-time six day basis. The new office building, which has been in process of construction for several months, will be ready for occupancy by April 1. This is Holland’s largest manufacturing establishment and has done more to build up the city than any other undertaking. I was pleased to have Westing & Warner, the Linco'n street grocers, tell me that their sales for 1930 were larger in volume than their sales for 1929. I do not wonder at this, because I think the perennial gocd nature of the owners of the business is enough to pull people into their store and keep them interested. The new manager of the Crystal Creamery has a correct conception of the syndicate idea all right. A man who has been a steadfast friend of the creamery called at the office a few days ago to renew a reciprocal relation which has been to the mutual advan- tage of both parties for nearly fifty years. Without even taking’ the trouble to meet the gentleman, the manager sent-in word that the deal was “off.” It so happens that the caller had been the means of securing for the creamery many new customers whose patronage probably exceeded a million dollars in the aggregate, yet on the occasion of his regular yearly call he was thrown into the scrapheap without even the courtesy of a hearing. This plainly indicates what alien own- ership does for a local industry, re- moving it from the realm of managerial courtesy and human dece cy. I always enjoy an inspection of the John Nies hardware store because of its age and good record. The business was established by the late John Nies in Saugatuck in 1866—sixty-five years ago. The founder of the establishment was active in the business until 1917, when he died. Thirty-five years ago the location was changed from Sauga- tuck to Holland, where it is likely to maintain the good reputation it has al- ways enjoyed under the management of the founder and his son, Roy. By the way, Roy Nies has long felt that Holland should have a strong can- ning establishment in keeping with the character of the ‘Roach and Gerber types. He insists that soil, climate, labor conditions and shipping facili- ties are ideal for the creation of such an industry and I am inclined to think he is right. There have been one or two attempts in the past to establish canneries in Holland, but the quality of goods turned out precluded the pos- sibility of their achieving success. There is no place in this world for a food factory which does not turn out products of the highest character. For the first time in the history of the canned foods industry, there is now definite provisions as to what consti- tutes standard and sub-standards in canned foods, as set forth in the Mc- Nary-Mapes law and amplified and de- fined by the Department of Agriculture. The report of the Department was is- sued Feb. 16, to become effective within 90 days from that date. Sub- standard goods shall be labeled as follows: BELOW U.S. STANDARD Low Quality But Not Illegal ‘Canned foods shall be considered as of standard fill if the entire contents occupy 90 per cent. or more of the vol- ume of the closed container. Canned foods which fall below the foregoing standard of fill of container shall bear the name of the article, immediately preceded, wherever such name appears, by the words “slack filled’’ in letters of at least equal size and prominence. So important do I consider this sub- ject that I deem it wise to republish the report of the Department verbatim elsewhere in this week’s paper. I hope every grocer preserves the Tradesman containing this report, because any violation of the letter or spirit of the law subjects the violator to severe penalties. I heartily welcome this law and the energetic manner in which the Department of Agriculture proposes to enforce it, because I do not think the provisions regarding prohibition of poor foods can be made too drastic. The new law was sponsored by the National Canners Association in the face of bitter opposition on the part of chain stores and the unscrupu'ous can- ners who produce low grade canned goods for the chain stores. On the theory that it is only fair to give the devil his due I wish to com- mend the recent statement of the new President of the Kroger Grocer & Baking Co. that he proposes to right about face and renounce the dishonest and disreputable practices which have been the stock in trade of the Kroger concern in the past. He says very frankly that loss leaders, price cutting, inferior quality goods, slack filled and under sized cans have practicolly de- stroyed all confidence in the chain stores on the part of right thinking people and that he proposes to reverse the policies of the past by handling only standard quality goods and regu- lar sized containers and cut out all sharp practices such as short weight, short count, short measure and short change; that until these reforms can be accomplished the buying public will have good reason to be suspicious of chain stores because of the dishonest methods they have undertaken to es- tablish in connection with their busi- ness. I wish the new President of the Kroger Co. the best of success in his proposed new business policy. + ee a eer SPORT CRT OE I have been much interested of late to note the number of good merchants who are taking two copies of the Tradesman—one for their wife and children at home and one for the clerks in the store. Only last week a merchant informed me that he had been drawn on for money to buy twelve frames to preserve twelve dif- ferent front covers which have appear- ed in the Tradesman, to be hung in each room of his home. I do not pre- tend to publish a paper for home con- sumption, but I do not object to its” use in that direction, because I realize that it is just as necessary to educate the coming generation along right lines of thought and action as it is to keep the present day merchant and clerk properly posted on. their duties to their customers. When the mail carrier made his usual delivery Saturday morning he an- nounced that’ there would be but one delivery on Saturday hereafter; .that the information had come from Wash- ington and that it was in accordance with a secret ruling of Walter Folger Brown, Secretary of the Postoffice De- partment. The news had evidently been carefully withheld from the patrons of the postoffice until the day it was put into execution, reminding one of the methods of a czar or a kaiser. I dislike very much to see. in- novations of this kind introduced un- der the circumstances this change was made, because I realize the annoyance and inconvenience it will cause the patrons of probably every postoffice in the country. Such underhanded meth- ods are not in keeping with the letter and spirit of a democratic form of gov- ernment. They smack of bossism and the exactons of the overlord. They are repugnant to the ideas and deep- seated sentiments of every good Ameri- can citizen and should never be re- sorted to in a republic like ours. ——_ The steadfast policy of the Post- office Department of late years appears to be to create as many hardships for the public as possible and enforce them with all the hardness possible. I am utterly unable to explain this attitude on the part of the Department. Under the new ruling we get one delivery about 8 o’clock Saturday morning and no additional mail until 8 o’ciock Mon- day—forty-eight hours. This is a long time between. drinks and is a serious handicap on any business, especially an occupation which requires prompt- ness of action like the publishing busi- ness. I hope that sufficient pressure will be brought bear on the Depart- ment to reverse the ruling. Last week I completed the publica- tion of all the papers read at the hard- ware convention held here in Febru- ary. Beyond a doubt, these papers were the most complete and compre- hensive assortment of papers ever presented at the convention during the thirty-eight years of its existence. I wish the discussions, resolutions and other activities of the organization could have been on the same high plane. Every hardware dealer I have called on during the past month con- demned in the strongest possible terms the apparent reluctance of the Resolu- tions Committee to condemn the Chev- rolet action in advertising in the Sears, Roebuck & Co. catalogue. I was prom- ised an explanation of this action—or lack of action—by the chairman of the committee, but up to date it has not been forthcoming. It would be inter- esting, also to learn why the Chevrolet Co. should advertise Chevrolet cars in the catalogue and permit Sears, Roe- buck & Co. to advertise bogus parts— not made by the manufacturers—in the catalogue at the same time. This looks very much like condoning the traffic in bogus parts by a manufacturer who should stand up and fight for the in- tegrity his business by disproving their sale and do all that could be done to curtail their sale as well. The Muskegon Candy Co. has nearly completed the rejuvenation of its plant which was visited by fire about a month ago. The total loss was $40,000, nearly covered by insurance. Most of the insurance was mutual, written by the Millis Mutual, of Lansing. The niutual insurance has already been ad- justed and paid. The stock companies have apparently made no move in the matter of settlement yet. I was shocked to receive a telegram from Thomas A. Rogan on Monday, announcing the death of his father, M. J. Rogan, which occurred at Miami Saturday evening. The body was ex- pected to arrive in Detroit, so the funeral could be held Wednesday morning, conducted by Rev. J. F. Lin- skey, to whose parish the deceased be- longed. It so happens that I once asked Mr. Rogan for such data as would enable the writer to prepare a comprehensive sketch of his life, where- upon his Celtic tongue wagged with such rapidity that the stenographer was called into requisition, with the following result: “T was born Sept. 18, 1860, in Ber- wick-on-Tweed, a small town on the borders of England and Scotland, my parents having moved there from Ire- land a short time previous to this event. Considerable argument has been in- dulged in by my acquaintances regard- ing my nationality—whether Irish or English. I claim to be an Irishman, ot which country I am very proud. A gentleman remarked to me lately, ‘Mike, you must be English, as you were born in England.’ I replied that I would not be a horse if I were born in a stable. My father conducted a small clothing business and we lived over the store. I had several brothers and sisters, who died young, and now I am the cnly one of the family left; but the name is not likely to die out, as I have seven children, four boys and three girls. At the age of 10 years I became tired of going to school and was determined, against the wishes of my father, to go out to work. In the following three months I tried five different jobs—tailor, carpenter gro- cer, twine spinner and carriage painter. The latter job I worked at just three days. This was in the winter time and I did not find washing carriages at one shilling and sixpence (36 cents) a week to my liking. For about a year previ- ous to this I had been learning teleg- 10 MICHIGAN TRADESMAN March 4, 1931 raphy at the railway station, where I spent a good many of my evenings, and at the age of 10 years and three months —at which time I would be taken for a Jad of 14 years—secured a position at a small station on the North British Railway Co.’s road, about seventy miles from home, at ten shillings a week ($2.50), paying $2 a week for my board. When I arrived at my new home, I had only 36 cents in my pocket, my father refusing to give me any money, as I left home against his wish- es. I remained on the railroad about three years, and then went into a cloth- ing store to work, where I remained until I was between 18 and 19 years of age, when I accepted a position to travel on the road with a line of cloth- ing, my territory being the North of England and parts of Scotland. In the spring of 1888 I caught the foreign fever and made up my mind to go to Australia. Several friends of mine in- duced me to try the United States first, saying if I did not like Yankee- land I could then go to Australia. I changed my plans, of which I have heen very thankful, and came to New York, landing there on Sunday, June 3, 1888, a total stranger. On Monday morning I started down Broadway looking for a position as traveling sales- man among the wholesale clothing houses, that being my ambition. How- ever, I failed to find any clothing hous- es looking for a greenhorn to represent them, so I accepted a position with an overall and shirt factory in Pough- keepsie to sell goods in Michigan on commission. J secured this position after being in this country three days. I then started for Michigan, my first stop being at Detroit, where I sold J. L. Hudson my first bill. I plugged around for two straight weeks after that before I sold another bill. I had very hard work making sales and after trying it one year and making just $220 over and above my traveling expenses I decided to go into the clothing busi- ness in Otsego. After running the store for six months I concluded I was not adapted for country store life and was eager to again try my luck on the road, thinking that with my eigh- teen months’ experience in the United States and my _ store experience I would be better able to achieve suc- cess. I secured a position with Walter Buhl & Co.. Detroit. to sell their line of hats in Michigan. My success dated from that event. A good deal of the credit belongs to Mr. Hempstead, Mr. Buhl’s general manager, who really gave me my first start. As a proof of how well I succeeded for Buhl & Co. I may say I received the first year a salary of $1,000, and remained with them four years, at the end of which time I was accorded $2,300 a year, the largest salary, I have understood, ever paid any Detroit hat salesman up to that time. I then went with a New York hat house for a year, when the old-established and popular hat house of Moore, Smith & Co., of Boston, had a vacancy in the West. I accepted a position with them in October, 1894, to represent them in Michigan, Ohio, Indiana and Illinois, three-quarters of my time being devoted to Michigan. I expected then to stay by the hat line as long as ] remained on the road, but as time wore on I began to yearn for a larger field and a broader oppor- tunity than that afforded by the hat business, in consequence of which I embraced an offer from Wile Bros. & Wiell, of Buffalo, with whom I remain- ed several years.” Mr. Rogan subsequently represented other houses in the clothing line with great success. Mr. Rogan was married April 5, 1880, to Miss Mary McDermott, of Berwick- on-the-T weed, who presented him with four children in England and five in this country. Six of the children sur- vived the period of childhood, and are naking careers for themselves. Mrs. Rogan died several months ago. Mr. Rogan was decidedly social and fraternal in his ideas, having been with thé C. M. B. A., A. O. H., Knights of Columbus, Knights of Equity and B. P. O. E., No. 48, of Detroit. He was a devout Catholic in religion and an ardent Republican in politics. So much for the history of a career almost meteoric in the speed which The Late M. J. Rogan. marked its progress. Even the most casual reader will note between the lines of Mr. Rogan’s graphic descrip- tion of his life that whatever success he achieved was earned by solid hard work, he never knowing what it was to get discouraged or have the blues. When he disposed of his clothing stock in Otsego to M. S. Keeler, of Middle- ville, he received $3,300 for his stock and owed $4,350, the discrepancy being paid his creditors out of his salary af- terwards. While he had unfortunate experience in the retail business, hav- ing lost $4,000 of hard-earned cash, he never permitted himself to get deject- ed, believing he would be on top some day, which he realized beyond the wildest dreams of his youth. ‘Taking everything into consideration, Mr. Rogan had remarkably good luck for a man who came to this country an entire stranger, and his career affords a striking illustration of the success a man may achieve, even under the most discouraging circumstances, in the land of the free and the home of the brave, providing he is every inch a man, lives a good life, always puts the best foot forward, never deviating from the path of duty. I have known many good men during the past fifty years, but I cannot put my finger on a finer char- acter than M. J. Rogan—true to him- self, to his wife and family, to his church, to his employer, to his cus- tomer and everyone else with whom he came into contact. E.g\. Stowe. —_—_+~- + ___ Reducing Pay of County Prosecutor Not Economy. The newspapers tell us that the supervisors of one Michigan county have cut $700 from the salary of the prosecuting attorney, who is new to the duties of the office. It is not at all likely that crime is less prevalent in this county or that the reduction of salary was to fit the supposed ability of the officer. The supervisors had just one thing in mind—to please tax- paying voters. They did not consider whether it would be net economy to reduce the salary and possibly compel the prosecutor to take on outside busi- ness to make a living and thus detract from the time and energy which should be devoted to the criminal cases which come before him. Nor did they have a full comprehension of the quali- fications and experience necessary to successfully perform the duties of prosecutor. The popular judge is re-elected term after term and his salary raised if necessary to retain him. The office of prosecutor frequently passes from one incumbent to another with less ex- perience, for two or three reasons. The prosecutor who .has proven his ability by his successes is within reach of more remunerative work. Again, hav- ing won the approval of his constitu- ents and giving all needful attention to the duties of his office, he becomes too confident of the support of voters or he cannot possibly give his days, evenings and Sundays to a personal canvass as his opponent may do who has little business to hold him back. And so the voters who should think first of the public good are party- bound or think only of social or fra- ternal ties. Or, like spectators at a ball game, they side with the one who exhibits the greatest energy in the campaign. A personal interview, a friendly attitude, an ingratiating, flat- tering method, a cigar or something else, captures the vote of many a man. The newly graduated law student seeks first a position where he can earn a living, perhaps support dependents and pay school debts. The usual course is to become an assistant in (or with) an established law firm, take an insur- ance or real estate agency or get a political office. The office of county prosecutor appeals to him as affording a regular income and as a stepping stone to a remunerative practice. The salary may be satisfactory for a term or two, but there is no scale of increase to correspond with increasing ability on the part of the prosecutor. So it is not strange that the office all too frequently passes to a novice instead of one who each year is be- coming better fitted for the work. One of the most important reasons why a competent prosecutor should be retained in office is because he must needs be experienced and prepared to pit himself against the keenest, the most unscrupulous criminal lawyers, versed in all the tricks of their pro- fession to defeat justice and free the guilty. The presiding judge may be most fair in his rulings and his charge to the jury, but he is limited; he must accord the defendant every privilege and _ every protection vouchsafed by him to the most honorable and upright citi- zens, in spite of his convictions that the prisoner has in reality forfeited every moral consideration to legal protection. One of the facts published to testify to the ability of Thomas B. Reed, one time candidate for the vice-presidency, was that of nearly 300 accused persons brought before him as county prosecu- tor he secured the conviction of all but two. Naturally that set him up in the estimation of the people and helped him to higher honors. The general public bases its judgment on records in numbers. And when the people are clamoring for speedy justice after some startling crime the police must find as a victim—a suspect—and the prose- cutor must convict him; otherwise the people rail against their officers. In such cases the prosecutor should be one who cannot be moved by public clamor, though his stand alienates some supporters. Give the prosecutor a salary in keep- ing with the qualifications needed for such an office and so retain the cap- able and experienced man or make the position attractive to older men of ability and keep it from the hands of novices. E. E. Whitney. —_++2.—___ Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: IL. O. Shoe Departments, Inc., Detroit. Y. N. Lapointe Co., Detroit. Wagner Motors, Inc., Kalamazoo. O'ympia Amusement Co., Halfway. Geo. B. Walther, Inc., Detroit. Embossed Display Card Cor»., Detroit Benzie Coysolidated Telephone Co., Benzonia. Frank H. Pitt ‘Corp., Detroit. ee Acquisition Co., Grand ‘Rap- ids. Harris-Hine Realty Co., Bay City. Harris-Hine Agency, Bay City. Oakland Oil and Gas Co. Pontiac. Lambert Machine Co.. Marshall. Hastings Gravel & Construction Co.. Hastings. Muskegon Refiners, Inc., Muskegon. Ralph Birkhill, Inc., Detroit. H. F. Cox Co., Grand Rapids. C. C. James Co., Grand Rapids. Stanford Market, Inc., Detroit. Majestic Linen Supply, Detroit. Hannah & Lay Mercantile Co., Trav- erse City. S. J. B. Toggery Shop, Inc., Detroit. Carleton G. Genebach, Inc., Battle Creek. Abell E‘evator Co., Detroit. Lace Curtain Sales Open Well. Spring curtain business has opened up in exceptional volume and orders for net and lace curtains are consid- erably ahead of those for the corre- sponding time last year. Reorders reaching the New York market this week were for substantial quantities and specified March delivery. A re- cent frend in styles has brought the three-inch figured hem again into pop- ularity for tailored curtains. Ecru and pongee are the leading shades called for. Curtains retailing around $3 are selling in the best volume, although numerous calls are received for sets selling up to $5. MICHIGAN TRADESMAN ° ll —|FE EVERY _ WOMAN ee hal most widows know there would be more life in- surance protected by life insurance trusts. GRAND RAPIDS TRUST COMPANY GUARDIAN DETROIT UNION GROUP 12 MICHIGAN TRADESMAN March 4, 1931 FINANCIAL Improved Business Conditions All Over Michigan. The gains in industrial activity ushered in with the new year continue to be manifest at the end of February. Automobile output, which in January exceeded December production by about 14 per cent., is expected to show a further gain of something like 20 per cent. in February, despite the fact that it is a shorter month and contains one more holiday than January. With reference to industrial activity in the country as a whole, it is of in- terest to note that in January the Har- vard Economic Society’s index, which is adjusted for seasonal variation and for the usual year-to-year growth, maintained its position relative to De- cember. After the many months of decline in industrial output, it is en- couraging to know that, in general, in- dustrial output seems to be stabilizing. On the basis of the F. W. Dodge Corporation building contract totals for the two weeks ended. February 14, a substantial gain in the building in- dustry is indicated. Normally an up- swing of from 10 to 15 per cent. is expected in this index during February, but if the volume of the first fourteen days of February is maintained throughout the month, the gain may be nearly twice that. Employment conditions have shown some improvement, due to the upturn in manufacturing activity. The De- partment of Labor, in reporting on the labor situation in January, believes that the low level of operations has passed and that further improvement may be expected in the near future. The employment index of the Univers- ity of Michigan, covering the auto- mobile, foundry, paper and furniture industries in this State advanced from 73 per cent. (June, 1920: 100) in De- cember to 74.9 per cent. in January. Retail trade, as reflected in the Fed- eral Reserve Board’s report on depart- ment store sales in the United States, decreased from December to January by less than the estimated seasonal amount, so that after adjustment for this seasonal tendency is made, im- provement to the extent of about 6 per cent. is indicated. ‘Commodity prices at wholesale continue to decline, Fisher’s index having dropped each week since January 1. At present this index stands at 75.8 per cent. (1926: 100), which compares with 77.6 a month ago and with 92.2 a year ago. ‘The severe drouth which has existed in the Southern states since last sum- mer seems to have been broken. Dur- ing the last two weeks, as a result of frequent showers, mostly moderate in intensity, the outlook for 1931 crops, excepting cotton, has improved mater- ially. Mild winters such as this allow many boll weevils to survive and the damage to the cotton crop of the fol- lowing summer is usually large. In the far Southwest, the rains have been abnormally heavy, a condition which prevents the moisture from penetrat- ing the soil to any considerable depth. The North central part of the United States, including Michigan, still suffers from lack of moisture. A broad forward movement in com- mon stock prices has occurred in re- cent sessions. Since February 7, the Dow-Jones average of thirty industrial stocks has advanced from 172.90 to 194.36 or 12 per cent., and from the low of 160.16 on December 29, 1930, the advance in this average has amounted to 34.20 points or 21 per cent. While many people hold that an advance in stocks should have a favor- able influence on business, it is to be remembered that the prices of equity shares are in the last analysis, related to earnings, and if earning power does not increase relatively, a sustained ad- vance in stocks is improbable. The greatest improvement in busi- ness in Michigan is evident in the in- dustrial Southeastern section of the State, where more than 75 per cent. of all automobiles manufactured in the United ‘States are produced. The Union Guardian Trust Company’s in- dex of industrial activity in Detroit, which is adjusted for fluctuations of a seasonal nature and for long time growth, advanced from 65.2 per cent. of normal in December to 66.2 in Janu- ary and, on the basis of the preliminary automobile output totals referred to above, should show further improve- ment during February. Industrial power consumption increased in De- troit, Flint, Pontiac and Saginaw dur- ing January. Employment in Detroit as of Feb- ruary 15 was slightly greater than on January 15, the Board of Commerce index having advanced from 76.4 (1923-1925: 100) to 78 per cent. This index a year ago stood at 106.5. Port Huron and Saginaw, likewise, have ex- perienced some improvement in the labor situation. In general, of the eleven cities from which reports on in- dustrial conditions have been received, the number showing improvement in employment about balances those showing decreases. Retail trade in ‘Southeastern Michi- gan is expected to increase during the next few weeks in most of the cities from which reports have been received, but at present is below that of a year ago. Retail collections in nearly all cases are reported fair to poor. Building operations in this area are slightly lower than they were a year ago, but are expected to improve soon. The fact that building permit totals in January were well above January, 1930 totals in Ann Arbor, ‘Bay City, Dear- born, Detroit, and Royal Oak gives some basis for this prediction. Industrial operations in Southwest- ern Michigan are reported below those of a year ago in most of the reports received from bankers in that area, but in no case is any further decrease ex- pected. In such cities as Benton Har- bor, Coldwater, Grand Haven, Holland, Tonia, Niles, and Stanton, bankers are definitely hopeful of improvement in the immediate future. Building in this area is still curtailed and little improve- ment is in prospect, except at Kala- mazoo, where building permits totalled nearly a half million dollars in January. Unemployment in Southwestern Michigan is greater than it was in Feb- ruary, 1930, but some improvement is forecast with the opening up of spring operations on farms, roads, and the building industry. ‘While retail trade is still below that of a year ago, the feeling exists that the worst is over and that business should improve in the months immediately ahead. The ac- tivity in food industries at Battle Creek continues to make that city one of the bright spots of the Southwestern area. In the light of employment and indus- trial power consumption, Grand Rap- ids shows little change from previous months, There is little in the reports of bank- ers in Northern Michigan cities to in- dicate any change in ‘business in that section of the State during the past month. Comparatively little manu- facturing is carried on there and the season for building and agricultural operations is not yet at hand. Some improvement in retail trade is expected in the next few weeks, but the collec- tion of outstanding accounts is ex- tremely difficult, At Menominee in the Upper Penin- sula, employment is reported to be in- creasing considerably. This increase is in part accounted for by the fact that a manufacturing concern which formerly operated in Chicago has mov- ed to that city and is expected to em- ‘ploy 250 to 500 men. Money in Upper Peninsula cities continués iti excessive supply. With copper still at 10 cents per pound, mining operations in the Calumet-Houghton district are much below the levels of a year ago. Ralph E. Badger, Vice-President, Carl F. Behrens, Economist, Union ‘Guardian Trust Co. ———_+ ++. To-day every ambitious salesman must take care of his health. He must not be ill, nor half-ill, as so many people are, CAPACITY TO SERVE THAT WINS EVERLASTING CONFIDENCE — PHONE 4774 — ETTER, URTIS& ETTER Investment Bankers and Brokers Grand Rapids Muskegon x Grand Rapids’ oldest and largest finan- cial house, offering every service conforming with sound banking practice, and bringing these services almost to the customer’s doorstep 2 OLD KENT BANK 2 Downtown Offices 12 Community Offiices L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 er a for March 4, 1931 Enormous Headway Made By Carriers in Past Decade. Securities of well-managed railroads conservatively capitalized and efficient- ly operated still merit the considera- tion of investors, according to one leading banking house. The under- lying bonds of such’ properties afford safety for principal and interest pay- ments, quick marketability and pos- sibilities of price appreciation during the current year. Investors will do well to recognize, the bankers say, that although the ralroads have their troubles they are not facing either physical decay or death. Many of the ills with which the rail- roads are afflicted are due to regula- tion. All the information available in- dicates that steps are to be taken which will improve this situation, but these will take a little time to materialize. Competition isthe other principal ad- verse factor although decentralization of industry and a reduction in the rate of growth in population are playing a part in reducing railroad income. The depression is a passing phase. Its effect on railroad income has been worse this year by reason of develop- ments accumulating over a period of years and the fact that the railroads voluntarily accepted some of the bur- den of saving the public. That there will be a recovery in railroad business and earnings as general industrial and business improvement sets in is cer- tain, but more important than this in the minds of most people is the ques- tion whether adverse factors present are to be permanent in their operation and hence are to be construed as defi- nitely clouding the railroad outlook. Private automobiles, passenger bus- ses, airplanes, motor trucks, inland waterways and pipe lines for crude oil, gasoline and natural gas in recent years have grown up as competitors for rail traffic. From 1920 to 1929 the decline in pas- senger revenue was over $414,000,000. During the same period there was a gain in freight revenue of $498,000,000. Part of this gain in freight revenue was due to the growth of the auto- mobile industry and the necessary movement of raw materials, finished products, motor fuels and highway building supplies. In a word, while the automobile industry was creating a competitive position for certain rail-* road _ traffic, transportation systems benefitted. A considerable part of the passenger business taken by private automobiles can probably be consider- ed a permanent loss. The situation can be alleviated through more attrac- tive facilities and lower rates in retain- ing patronage over long distances and through abandonment of certain train mileage and consolidation of services. The railroads are making progress in dealing with the bus situation, princi- pally through ownership of competing or auxiliary routes and the introduc- tion of special rail rates. Motor trucks compete chiefly for short-haul traffic of expensive less- than-carload merchandise, a class of freight which amounts to only about 5 per cent. of railroad tonnage. This is the class of freight which accounts for most of the losses from damage suits. The average operating cost of a re arms MICHIGAN TRADESMAN trucks, as figured by the General Mo- tors Truck Corporation, is around 5.12 cents per ton mile on an average haul of thirty-one miles, exclusive of inter- est on the capital investment. Com- parable cost of rail movement is only 8.2 mills on the average of all types of freight. Motor truck haulage is not a paying investment, but it will require the regulation now being seriously considered to reduce its competition with the railroads. The same can be said of inland waterways which oper- ate and survive only through what amounts to ‘Government subsidies. The effect of pipe-line extensions is important only so far as it represents coal displacement. ‘Crude oil has represented only a very small part of freight traffic, probably around 5 per cent., and gasoline tonnage about 4.9 per cent., although the latter tonnage in the case of some Southwestern rail- roads runs as high as 15 per cent. to 25 per cent. of total traffic. Pipe-line extension is economically sound, but only in a few cases are developments in «this direction likely to seriously affect railroad traffic. The displacing of coal traffic from the development of natural gas lines for a time may affect railroad traffic, but recent surveys made by ex- perts seriously question the economical advantage of this form of fuel over coal. The National Coal Association estimates that if all natural gas lines now projected come into operation at full capacity and do nothing but dis- place coal, the loss would be only 17,- 000,000 tons annually, compared with the present output of around 600,000,- 000 tons, of which the railroads handle 440,000,000. It estimates also that na- tural gas equivalent to only 20,000,000 tons of coal is competitive at the pres- ent time. Those who ought to know insist that the future of the coal indus- try is not as black as its product. The railroads of this country have made enormous headway during the last decade in improving their efficien- cy and the task is far from complete. Mechanization and reorganization of traffic departments to meet changing conditions offer tremendous possibili- ties. Freed of some of the hobbles which regulation has handicapped them with there is no form of trans- portation known which could success- fully compete with the railroad systems of this country. Railroad manage- ments to-day are beginning to fight for their rights. William Russell White. [Copyrighted, 1931.] ——+---2_—___ Preferred Stocks Have Definite Place in Investors’ List. The market for the better-grade pre- ferred stocks has been improved in the -last two years by the amendment to the law governing life insurance com- panies’ investments in the State of New York, which now permits them to invest in high-grade preferred issues, declares Wertheim & Co., investment bankers and members of the New York Stock Exchange. Furthermore, the bankers point out, dividends are free from the normal in- come tax, an exemption not allowed interest on non-governmental bonds. The behavior of preferred stocks in recent years has received very little attention despite the widespread use of 13 GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 — GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank Nine Community Branches The Measure ot a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. h GRAND RAPIDS SAVINGS BANK ‘The Bank Where You Feel At Home’”’ 16 CONVENIENT OFFICES 14 preferred stock as an instrument of finance. Yet preferred stocks unques- tionably have a definite place in diversi- fied security holdings, and in times like 1930, and even the present, interest is certain to be increased in such issues, Wertheim & Co. say. This interest will start with the high-grade class and gradually work down to the lower grade as both confidence and business improve. Examination of preferred stock prices, rails and industrials, indicates that these securities shared in the well- marked upward trend of common stock prices during 1925-26-27, although in 1928 and 1929 they showed a definite tendency to sag, behaving in this re- spect much like bonds; but it is worth mentioning that in April and May of 1929 industrial preferred stocks rose rapidly in price, the average increasing to such an extent as to wipe out all the losses of the preceding fourteen months. This rally, however, was short- lived and was followed by a marked slump with only one small recovery in August, 1929. Preferred stocks of established com- panies which are not overcapitalized and which appear to earn their pre- ferred dividend requirements by a safe margin, even in depression times, tend naturally to rise in price during periods of ease in money. Low rates on call loans, high-grade bonds and_ other methods of employing money, together with the risks inherent in common stocks, naturally increased in depres- sion times, cause a demand for the bet- ter type of preferred stocks, especially as the latter are almost as amply se- cured as many bonds and yield an as- sured income higher than the prevail- ing interest rate. Of course, the converse is also true. When money rates are higher, busi- ness picks up and common dividends appear more secure, there will be a les- sened demand for preferred stocks and they will recede in price. Consequent- ly, any commitment in preferred stocks at a time of extremely low money rates involves the possibility of depreciation when money ease is over. On the other hand, this depreciation of capital is likely to be small in comparison with fluctuations in common stocks and if income is the primary object that is not likely to be materially affected by any change in money rates, provided the highest-grade preferred stocks are se- lected. Purchase of preferred stocks not of the highest grade naturally involves a greater risk in the event of a prolonged depression, with the danger that earn- ings will not cover preferred dividend requirements. In case the worst shou'd occur and the companies represented. ‘get into financial difficulties such pre- ferred stocks offer only a little more protection than common stocks. William Russell White. [Copyrighted, 1931.] ’ : : It is not enough to have a labor policy; you must thave a plan for car- rying out the policy. ooo The best devised plan may fail if introduced without preparation for its reception, MICHIGAN TRADESMAN VAGARIES IN AGRICULTURE. Difficulty in Obtaining an Adequate Water Supply. The date of this adventure was somewhere in the late seventies and, of course, the location was Burton Farm. City water had only reached Hall street, a mile North of us, and was, of course, unavailable, as the ex- pense of bringing it out to the farm precluded the thought of touching this supply. The beautiful lawn which has always been an attractive characteristic of Burton Farm home and which to-day is as beautiful as ever, although its Ownership is in other hands, we had no way of watering, and during the usual dry period in summer, in spite of every eifort was brown and un- sightly. The problem of a water sup- ply became imminent, and I had read up a good deal on the subject of sub- irrigation and became somewhat en- amored of the idea of irrigating my lawn by that method if I could get a cheap supply of water. I had two in- terviews, one with a man who knew just how to economically put in the tile for the distribution of the water. He volubly explained his process of manufacturing the tile on the spot. I concluded to close an arrangement with him for the installment of the method of distribution, as soon as I could be certain of an adequate supply of water. My other interview was with a man who had had a good deal of experience in putting down deep wells. He assured me that his investi- gation had led him to force in the water ‘but that it would rise above the surface. The data which he gave as a basis for his expectations made a pro- found impression upon me and the re- sult of it was, I concluded a bargain with him to put down a deep well. He said it would have to go to what was known as the Marshall sandstone, and upon reaching that, he would expect to bring the water to the surface. He explained the details to me and what Strata he would go through and how, when he reached the water supply with his casing, he would insert his innertube and with a seed bag, cut off the casing sylinder from the supply and it would be forced through the innertube to the surface. For weeks he chugged away at the well, exhibiting to me from time to time the evidences of his progress which accorded with the story he had previously told me. In the meantime the distribution of the tile was goirig on. Ditches were dug across the lawn once in twelve feet and_ these ditches attracted a good deal of atten- tion as people went by. They won- dered what Charlie Garfield would do next, for it looked as if he was pre- paring foundations for greenhouses and the beautiful lawn would be sacri- ficed to commercial purposes. The making of tile went on quite rapidly. ..in-these. ditches, and I «was interested in the pin holes that were made along for the distribution of the water. It all looked logical and simple, and the sod was placed back very neatly, and I was quite pleased with the job. All these tile were connected with a head line into which the water would flow. -Great-care was taken to have the incline of the tile just right and when everything was ready for the water, I really felt proud of the job. The well digger reached the Marshall sandstone, put down his innertube, and with great expectation put his seed bag down to prevent the flow into the larger pipe, and watched the water as it rose in the tube, expecting it to flow over the top. When the final adjust- ments were made the water came up within about eight feet of the surface, and refused to rise farther. The well digger was greatly disappointed. He had counted on success, and the pay- ment was rather dependent upon his success. That is to say, I was to pay him a certain price if he delivered the water as agreed upon, but if he failed to do it, he was to have only half that rate per foot for the sinking of the weil. I settled with him in a liberal way in spite of my disappointment and people who had watched the entire process wondered what would come next. I immediately proceeded with an alternative and erected a windmill withe a large wheel and a tank capacity of three hundred and fifty barrels just beneath it. It was something of a luxury and at that time I had no money to waste. But it is hard for me to give up a cherished plan and so with joy I watched the revolving of the wheel and the filling of the tank. I had arranged my connection with the lawn, and the weather favored me be- cause it was an exceedingly dry sea- son and my lawn would have burned over if a careless match had _ been dropped upon it, because it was like tinder, The three hundred and fifty barrels of water were distributed one night and the entire family and all the neigh- bors were greatly interested in the re- sult, and all felt there was great prom- ise in the plan. The only resultant we had from that first distribution of water was a few streaks of green just (Continued on page 31) Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan MAKE YOUR OWN STORE SIGNS AND SHOW CARDS Attractive Displays, Banners, etc., with i APIA RIA [sxow CARD WAITER | HPAL AWE Easy, fast, interesting, and economical. Send for free descriptive folder & prices. NATIONAL SIGN STENCIL CO., Inc., 1622 University Ave., St. Paul, Minn. March 4, 1931 ic Investment Bankers Change of Corporate Name == Fenton, Davis & Boyle Mid ~ West Securities Corporation Investment Bankers DETROIT GRAND RAPIDS a. 2 ¢Phone 4212 : iil es—_—_—_____—_—_—_o LUTTE TTT CTA TOTTI TTT CITTIT IMCL TIVITIES ATLTAPVINIA TULIP LITT PET TOT EU SARLES Detective Agency Licensed and Bonded Michigan Trust Bldg. Grand Rapids, Mich. FRIED CAKES A Delicious Home Made Product WHOLESALE and RETAIL MAPES FRIEDCAKE SHOP No. 1 N. Div. Ave., in Basement Phone 48822 Conservative Investments E. H. ROLLINS & SONS Founded 1876 Grand Rapids Savings Bank Building, Grand Rapids New York Chicago Philadelphia San Francisco Los.Angeles Boston London Paris Milan f March 4, 1931 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE How Communities Can Aid in Reduc- ing Losses. Considering the fact that 75 to 90 per cent. of all fires are preventable through exercise of ordinary care, the fire loss of State and Nation is a seri- ous indictment of our citizenship. If we had been going along with a nom- inal loss for a period of years and the National total suddenly leaped to our customary annual figure of $500,000,- 000, there would be flaring head lines in the newspapers and plenty of edi- torial comment. But the story is “old stuff” to the editors. The fire loss has been going on at such a tremendous rate for so many years that the public is calloused to it. The average citizen is not interested until his own home is laid in ashes or some dear one burned to death or maimed. The general apathy to the peril of fire is best illustrated by the personal chances so many people take with haz- ards which produce the most agonizing kind of injury or death. Despite a rec- ord of thousands of fatalities, to which each week ‘brings a substantial addi- tion, people continue to risk life and limb by reckless handling of gasoline and volatile oils. The practice of using kerosene to start or hurry fires is still general, al- though the frequent result is a kick- back and explosion. Many women still persist in doing dry cleaning at home, saturating the house with volatile gas which awaits only the slightest spark to touch it off. This spark may be pro- duced by static electricity generated by friction in rubbing or dipping the gar- ments, particularly if they are silk or woolen. Men still smoke or strike matches while working around the car- buretors of their cars, or use the flare of a lighted match to peer into gasoline tank or alcohol laden radiator. A total of 417 deaths by burning in Illinois in 1929, as shown by the Divi- sion of Vital Statistics of the Depart- ment of Public Health, is a startling record, but it is only one more than in the previous year. Of the 1929 casual- ties, 140 occurred in burning buildings and 277 otherwise. Personal injury from fire is not necessarily linked up with burning buildings and is caused more often by personal chances taken with common or special hazards. Parenthetically it may ‘be stated that there were more than 50 deaths last year in Illinois from carbon monoxide gas in. closed buildings. Oblivious to all warnings, motorists will warm up their cats in closed garages during the winter and remain in the buildings during the process. *~This is just an- other example of the type of human carelessness which must be overcome before there can be substantial prog- ress in solving the ‘fire problem. The wealth destroyed by fire each year, if put to constructive use, would finance a stupendous program of pub- lic works, In one year and four months the National loss would pay for the ~ Mississippi Valley flood control and the Great Lakes-Atlantic deep waterway, the combined estimate for which is $652,000,000. This without any neces- sity for special taxation or interest on bonds. The Illinois loss, approximat- ing $2,000,000 a month, would support an impressive program of hospital or schoolhouse construction, good roads or other projects. Insurance pays the bill, largely, but the question is not one of money. Our wealth lies in our resources. Money is merely the medium which measures it. Property wiped out by fire impov- erishes our resources by just that amount. Labor and materials which go into replacement could be devoted otherwise to further construction work. The fire problem therefore is one of conservation of resources, fully as im- portant as any of the other phases of our conservation program. Only a Na- tion so young and rich in natural re- sources as America could have stood the drain so long. We cannot stand it indefinitely and a practical program must be developed which will meet the situation. It has been well said that it is the personal responsibility of everyone to prevent fire. It is also a community re- sponsibility. Recognition and discharge of this responsibility by the commu- nities of a state hold the key to the program which will bring about a per- manent reduction in the fire waste. It cannot be accomplished by the local governing bodies alone, nor by the civic, industrial and business forces acting separately. It must be by the organized co-operation of all of them, powered by a coercive public opinion which itself can be generated only by such a campaign. The plan is not en- tirely new. It has been tried and with marked success. It should be organ- ized along the following lines: 1. Organization of a permanent fire prevention committee to sponsor and back the campaign. Its personnel should come from city officials, civic clubs, industries, business and insur- ance interests. 2. Creation of a city fire prevention bureau, required to maintain syste- matic and continuous inspection of property and with ample authority to enforce orders in the interest of fire safety. 3. Revision of ordinances so as to create an up-to-date building and fire code, with provision for rigid enforce- ment, 4. Organization of fire brigades and fire drills in schools, theaters, hotels, stores and factories. 5. Periodic lectures before civic bodies, schools, women’s clubs, em- ployes and other groups. 6. Regular bulletins to factories and stores, with special bulletins from time to time on the special hazards of any particular group. 7. An annual home and yard beauti- fication contest to reduce residence losses. 8. Open letters to the public on spe- cial hazards, such as dry cleaning fluids, careless use of gasoline and kerosene, tampering with electrical in- stallations, etc. 9. Sponsoring of necessary improye- ments in municipal fire protection and water supply. A committee drawn from the sources indicated will represent a great major- ity of the property values of the city and, if guided by the proper leader- ship, will put over any program under- taken. A program such as outlined is bound to show an immediate and sub- stantial reduction in fire losses and is likely to make a fire preventionist out of every citizen. S. L. Legreid, Fire Marshal State of Illinois. Oo Not Satisfied With the Hoover Regime. Greenville, Mar. 2—We would judge from the noise for the last two weeks that there would be something of im- portance produced in Washington, but when we analyze the principal subject find it was the bill arranging it so the soldiers could borrw one-half of their own money by paying interest. - Of course, that will be quite an advantage to many who are out of work. Be- sides that amount of money put in cir- culation will be a great help to all kinds of business except the usurer. It will pay the soldiers’ debts and many millions of others before it gets to the banks. Then when Congress passed an act creating these certificates, at that very moment they acknowledged they owed the soldiers and if this is not true why did they make arrange- ments to pay them, stating the time and amount? Now if it isn’t cus- tomary for Government Officials to wait twenty years for their salary, why should the soldiers? Can you tell me of one Government official who will accept any Government obligation without interest. Then why should the soldier, when he was exposed to all kinds of hardships and got $1 per day while the United States Senator was sitting in his easy chair and getting nearly $25 per day? Now can anyone tell me without insulting good common sense in the United States Constitu- tion why the Government should not have issued treasury notes and paid the soldiers when thev had completed their services with the Government? Will some of vou coachers please be kind enough to answer this question? Just watch and see how many con- Evidently gressmen or senators (when Congress adjourns) go home without their pay. It won’t be a twenty year certificate either. Then what was the opposition to this little favor they call it. Why it was confined to the usurers and two individuals in the White House—the Hoover & Mellon Finance Co. Their objections were that the money would be an injurv to business, the same as food would be to the starving people. Then let us measure their popularity in Congress. They were represented by 51 out of 533 votes in Congress—a very little more than one out of ten. Then in 1932 we will show their popu- larity with the people. These two men have asserted that to raise this money it would be necessary to do it through taxation, but they should have said income tax. Then they would verv soon change their mind, as it is strictly against their principles to impose anv tax on their class. Hoover says what they have done for the soldiers is favoritism, but it doesn’t compare with the extravagant use they make of it with the capitalist. No doubt but you have heard the new expression—de- pressed Hooverism. It is used quite extensively for squeezing the percent- age of different things, quite often in- dividuals. E. Reynolds. ——_~+-___ Plate Glass Orders Improve. The improvement since early in the month in the demand for plate glass is maintained this week. The plate glass call, both in number of orders and their size, reflects a rather substantial re- vival of activities in the automobile in- dustry. The demand on the part of the mirror manufacturers, as well as the jobbing trade, continues in light vol- ume, however, and is well below the seasonal normal. The window glass situation was virtually without change. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is 3 0% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer Affiliated with 320 Houseman Bldg. The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. 16 MICHIGAN TRADESMAN March 4, 1931 YOUR INCOME TAX. Some Pointers on How To Figure It Out. Income tax days are with us again. By ‘March 15 our annual reckoning to Uncle Sam must be submitted. Many of us may have ended up the year in the red. However, our silent partner may want this accounting just the same. Furthermore, we should insist on giving it to him, as it is possible in many cases to make use of the loss as a credit bill against the income and taxes for the next two years. We'll go into this a bit more later on. The important thing to be noted here is that like the undertaker, the tax col- lector is bound to get us in tthe end. We had better, therefore, take time out to determine something of what it is all about. Who Must File Return. First, let us ascertain whether a re- turn must be filed at all. The rules in this respect are simple. Every one whose gross income is $5,000 or more, must make a report, even if his ex- penses and other deductions exceed the income and result in a net loss. So much for gross income. As for net income, an unmarried person with a net income of $1,500 or more, or a mar- ried person whose net income is $3,500 Or more, must file a return. In the case of married people, a husband and wife may file either a joint return or a separate return, at their option. Of course, where one has a profit and the other has a loss, it will be advantage- ous to file a joint return, so that the loss can be offset against the profit. Where they both have incomes, it is usually better to file separate returns. Exemptions. Now, the mere fact that a return must be filled does not mean that a tax has to be paid. We have already seen that returns may have to be made even though there is a net loss. Fur- thermore, and perhaps what is more unusual, the exemptions that are al- lowed may leave nothing subject to tax. Every unmarried pcrson is al- lowed an exemption of $1,500. If he is the head of a family—that is, if he is the chief support of a dependent who lives in the same household with him —his exemption is $3,500. The exemp- tion of married persons is likewise $3,500. In addition to the $1,500 or $3,500, as the case may be, there is a further exemption of $400 for each dependent. The dependent must be either under the age of eighteen or else incapab!- of se f support.. In addition, the ~.e claiming the exemption must L- the chief contributor to the support of the dependent. If a single person marries during the year, the $1,500 and $3,500 exemptions are apportioned on a pro rata basis. The $400 exemptions, however, are controlled by the situation on the. last day of the year. Thus, if a child ‘be- comes eighteen on December 30, the $400 cannot tbe claimed for that child. Normal Tax. The tax is made up of a number of components. There is what is called the normal tax, the surtax, and the capital gains tax. From the total of the three is deducted tthe earned in- come credit. the tax paid at the source, Epes wernt maha tania PARE sy Ce hE OT a a ae and the tax paid to foreign countries. The net amount remaining is the bill payable to the Government. The normal ‘tax is computed on the net income after deducting exemptions. Dividends are also permitted as a de-— duction in figuring the normal tax. Of the net amount remaining, the first $4,000 is subject to a 1% per cent. tax, the next $4,000 to 3 per cent., and the remainder to 5 per cent. (Last year each rate was 1 per cent. less, but no Something New in Soda Crackers? I mpossible! et... HERE iT 1S action has as yet been taken by Con- gress to continue the reduction.) Surtax. The surtax is figured on the total net income without making any deduc- tions or exemptions, dividends or any- thing else. The surtax begins on in- comes in excess of $10,000. In other words, where a person’s net income is less than $10,000, he has no surtax to pay. The rates of the tix are gradu- ated, going from one per cent. on the New flakiness .... more uniform crispy brittleness clear through. New foursome pack... . that delightfully splits into twos or singles. Just the right smack o' salt. Dimpled and browned to a queen's taste. Say Hekmans to your grocer and he'll know you want the finest in crackerdom. Wolverine 5 eae Crackers amount of net income from $10,000 to $14,000, to 20 per cent. on the amount of income in excess of $100,000. In between, the rate increases one per cent. for about every $2,000 of income, except that as the income gets closer to $100,600, there is a one per cent. increase for about every $5,000 of additional income. Capital Gains Tax. The capital gains tax applies only in the case of property, securities, real March 4, 1931 estate, etc., that has been held for in- vestment purposes for more than two years. A profit realized on the sale of such property is restricted to a tax rate of 1242 per cent. Correspondingly, where there is a loss sustained, the tax cannot be reduced as a result of the loss by more than 12% per cent. of its amount. As a general proposition the capital gains feature will apply only in the case of ‘incomes in excess of $35,000, for on incomes below that amount, the tax rate in any event is less than 12% per cent. Earned Income. The earned income credit is a special reduction that is given for income de- rived from services or the proverbial “sweat of the brow” as distinguished from income on capital, such as inter- est on bonds or profits on stocks. The tax on the earned income is figured at 25 per cent. less than at the regular rates. To put it more exactly, the credit is 25 per cent. of what the normal tax and surtax would be if the earned income were the total income. For this purpose, the maximum amount of earned income is arbitrarily limited to $30,000, even though one’s salary may be more than that figure. On the other hand, it is provided that in no case snall the earned income be con- sidered at less than $5,000, even though it is in fact all from “unearned” sources. Credit For Taxes Paid. The credit for the tax paid at the source has reference to the interest on bonds issued with a tax-free covenant provision. These bonds usually pro- vide that the company issuing the bonds will pay the Government income tax for the bondholder to the extent of two per cent. of the interest coupons. The bondholder is accordingly entitled to take credit for the tax the corpora- tion has already paid for him. The credit for foreign taxes arises where income is earned abroad and an income tax is paid to the foreign coun- try. The taxes so paid can be deduct- ed from the tax due our Government, subject to certain technical limitations. Earlier in our discussion we hinted that losses of one year may offset against income of the next two years. This is correct insofar-as the net loss results from the operation of a trade or business. The loss cannot be car- ried over if it arises from: some inci- dental or isolated transaction. The carry over privilege isnot so restricted when it is considered that a ‘person can have more than one business, He may be a salaried> employe, and--also a trader in securities. If the loss from trading exceeded his salaried income, the excess could be deducted from the income of the next two years until fully absorbed. The net loss provision is not a new one this year. It was also in effect in prior years. Accordingly, if a net loss was sustained in 1928, to the extent that it exceeded 1929 income, it may be deducted from 1930 income. So also, net losses of 1929 may be applied against 1930°income. Because of this two year feature, we can see why it is so important to make just as accurate accountings for losses as it is for profits, Exempt Incomes. Thus far, it has been assumed that MICHIGAN TRADESMAN HEALTHY I! we have correctly arrived at our net income (or loss) and we have been considering how to go about it from that point on. The assumption is, of course, a pretty sweeping one. ‘It was made to avoid the necessity of discuss- ing just what constitutes income, for even an approach to that subject would not be possible of success in an ar- ticle of this size. Perhaps the better way of considering the matter is to in- dicate what is exempt from tax, and to regard everything else as being tax- able. The most familiar tax exempt item is interest on the increasingly popular tax exempt bond. Other income enjoying a similar exemption is the dividend or interest from building and loan as- sociations up to $300 a year, and the salaries of United States citizens working abroad for more than six months during the year. The proceeds of life insurance policies paid by rea- son of the death of the insured to his estate or any beneficiary is exempt from tax. However, where the insured himself collects proceeds upon the ma- turity of the policy, taxable income must be reported to the extent of the difference between the amount collect- ed and the premiums paid during the life of the policy. Amounts received through accident or health policies or under workmen’s compensation acts, or by law suit for personal injuries or sickness need not ‘be included in in- come. Likewise, amounts received under war risk insurance policies, pen- sions, or as a soldier’s bonus, are ex- empt. : Gifts are not taxable either to the giver or the receiver, irrespective of the value of the property at ‘the time of the gift and its cOst to the donor. How- ever, when the recipient of the gift sells the property, gain or loss is fig- ured on the basis of a cost equal to the cost of the property to the one from whom he received the gift. Legacies and bequests are not taxable. When property that has been acquired in that way is sold, it is deemed to have cost either the value of the property at the time of the death, or its value at the time it was distributed by the estate of the legatee, depending on whether the legacy was what is technically known as specific or general. Figuring Profits. As already mentioned, all income not specifically exempt is taxable. The tax- able group would therefore include profits on sales, compensation for per- sonal service, interest, rents, dividends, etc. Of these various types of income, ‘the determination of taxable profit on a sale is perhaps the only one that needs special note at this time. If the property was acquired prior to March 1, 1913, which was the day that income taxes became constitutional, profit is figured by considering as the cost, the actual cost or the March 1, 1913 value, . whichever is higher. Where property is sold on an in- stallment basis, profits can be pro rated over the installments, and re- ported as collections are made. Real estate is considered as being sold on the installment basis if the cash re- ceived from the purchaser in the year when the sale is made does not ex- ceed forty per cent. of the sales price. (Continued on page 31) 17 CUSTOMERS 5 BIG REASONS why you should push: STANDARD BRANDS PRODUCTS o 1—Prompt service and frequent deliveries. 2—Smali stocks prop- erly regulated re- quire small invest- ments. —Quick turnover and quick profits. 4—A_ reputation for freshness with every product. 5—Nation-wide adver- tising. e Buy more groceries In Fleischmann’s national advertising in magazines, newspapers, and over the radio, the world’s leading doctors are telling mil- lions of people about the value of fresh Yeast as a health food. As a consequence, more and more people are eating Yeast. And they are buying their Yeast from the grocer who sells Fleischmann’s Yeast. Tie up with Fleischmann advertising—and rush Fleizchmann’s Yeast. It means more profits for you. EF LeIscHMAN N’S YEAST | service It has stood the test of time and the most discriminating tea drink- ers of the age. The Blodgett-Beckley Co. MEMBER INDIA TEA BUREAU Detroit Office and Warehouse Sold only by Main Office Toledo 517 East Larned Street ORDER NOW AW NINGS YOUR HOME — YOUR OFFICE CHAS. A. COYE, Inc. COYE YOUR STORE Grand Rapids, Mich. 18 DRY GOODS Michigan Retail Dry Goods Association. President—J. B. Mills, Detroit. First Vice-President—Geo. E. Martin, Benton Harbor. Second Vice- President—J. T. Milliken, Traverse City. leeretaie Pteneuver-/Thbinan Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Jackets Appropriate To All Types of Ensembles. The rules are off for Spring. All the carefully studied laws of color harmonics and silhouette symmetrics won’t mean a thing for the next few months. You may wear an afternoon skirt which almost touches the ground Or you may wear one which covers your knees by a scant four inches. Your waistline can be at the top of the hips, it may be normal or it may be higher in an Empire effect. Your hats can have brims but they need not have them. Even the famous revealing millinery mandate is disobeyed almost as much as it is followed. Stylists will tell you that short sleeves are abso- lutely essential on daytime frocks, and in the same breath they will praise the detachable, long sleeve of Lanvin and Callot. They will expound to you the importance of the collarless neck- line, particularly in jackets and coats, and then cautiously explain that there are also smart wraps which do have collars. Clearly there is a certain amount of satisfaction in this situation. You can wear almost what you choose, certain that no one can point an accusing finger at you. If you prefer the famous hobble silhouette, newly revived by Jean Patou, or if you like the old- fashioned lace blouse and petticoat of Irene Dana, or the interchangeable jacket of Jenny, or the buttoned-up sleeve of Chanel, or the pannier of Maggy Rouff, or the numerous pyjama costumes of all the French designers, there is no one to say you nay. You may wear precisely what you choose so large and- liberal is the assortment which the Paris spring openings have offered. It is, in a word, absurdly sim- ple to be fashionable this season. And it is correspondingly more diffi- cult to be chic. In fact, I cannot recol- lect a single season in the history of the mode which was harder on the average woman than this one. Never has the necessity for careful selection been so apparent. Never has it been so important to select the right shop or, if you are one of those home bod- ies who are sewing their own in this economical season, never has it been so essential that you invoke expert aid. It is an axiom among professional stylists that the more authoritative fashions there are, the easier it is to go wrong. In a season when only a few themes find their way into the charmed circle, everyone can excuse a woman who does not happen to look her best. If the mode is created for the tall, slim demoiselles, what can a little lady do but make the most. of what she has. The status of the matron with generous curves is just as sad. But this is no such year. Almost everything, from simplicity to pre-Vic- torian elaboration, has been sanctioned by the haute couture and no one can have a satisfactory excuse for not look- ing her best. Let me point out a few guiding MICHIGAN TRADESMAN principles on which you may base your Easter costume, at the same time call- ing your attention to the fact that these rules are by no means exclusive. We won't lose much time over the silhouette. It is about what it was a year ago. The skirt lengths are practically the same, the waistline is easily normal, although it is a bit higher in many evening gowns, and the contour is just the same as what you are wearing now. A certain amount of fullness should appear in all after- noon costumes, and this is most sat- isfactorily achieved through fan-shaped accordion-pleated godets. Shirring is the second best bet for arriving at full- ness. For frocks, the short sleeve theme has the distinction of bearing the hall- mark of this season. Personally I do not like it, and never have. Yet it will be clearly one of the fixed motifs of spring. Your suit should preferably have a very short jacket, reaching to approx- imately the wastline and seldom not much below. You will also find the collarless neckline an excellent theme to follow for spring. The color contrast motif cannot be neglected under any circumstances. It is perhaps the outstanding note of the coming season and I must caution you that even though it does not look well in some of your costumes, don’t dare neglect this thought for the next few months, In evening clothes there is a well- defined trend toward what some people call covered decolletages and what others prefer to term more modest decolletages. From these two descrip- tions you should have no difficulty in recognizing this type of robe du soir when your favorite shop offers it. The short jacket is numericaliy the most popular sort of wrap, but if you pre- fer a long wrap or a fur-trimmed cape you can exploit either of these just as well. You are going to find a distinct tendency toward less elaborate mate- rials. This is a not unnatural conse- quence of intricate styling. Indeed you will find that to use a lavish fabric with perhaps one of the draped polonaise or pannier treatments would result in an overstuffed aspect that would be anything but attractive. Slip in a petticoat somewhere into this new spring wardrobe. You won’t have to, of course, but there is such a quaint appeal about it that I am strongly in its favor. It is time that the feminine contingent began to rus- tle again. Work in a few scarf effects as well, and see to it that the pyjama ensemble becomes an honored mem- ber of your new entourage. As for hats, these sit prettiest when they are far back on the head, and yet if your face suffers from this overabundant display you may seek refuge in one which is more inclined toward the fore- head. Yet if you can possibly stand it, off-the-head millinery is the thing. — Ruth Stuyvesant in N. Y. To Post. —_—_~ +2 _ Black Still Leads Color Demand. Black, because of its importance combined with white, still heads the list of colors in active demand, accord- ing to the results of a survey by Cheney Brothers. Blues are a close second to black, the light navy blues leading and bright blues following. White is living up to predictions, the firm comments, holding a _ stronger place at this time than it has ever held March 4, 1931 in a corresponding month. Pink tones are active in the red family. Interest in browns has revived following Paris sponsorship of tones like morisand and wren brown. HART - A KVP DELICATESSEN MICHIGAN BELL TELEPHONE CO. Long Distance Rates are Surprisingly Low FOR INSTANCE: f Or or less, between 4:30 a.m. and 7:00 p.m. You can call the following points and talk for THREE MINUTES for the rates shown. Rates to other points are proportionately low. Day Station-to-Station Rate LANSING REED CITY - - - .50 KALAMAZOO - - .45 BIG RAPIDS - - - .45 i to BATTLE CREEK - - .45 SOUTH HAVEN - -. .45 The rates quoted are Station-to-Station Day i rates, effective 4:30 a.m. to 7:00 p.m. :-: Eve- ning Station-to-Station rates are effective 7:00 p.m. to 8:30 p.m., and Night Station- to-Station rates, 8:30 p.m. to 4:30 a.m. Fon fastest service, give the operator the telephone number of the person you are calling, which can be obtained from “Information” - - ~ $ .50 Se ee Oe Ihe Jingle. OF PROFITS - BIG help in keeping the cash register jingl- ing today lies in the use of the right protec- tive paper for keeping the high quality of your foods properly protected. Proper protection insures repeat business and a continuation of profits. KVP Delicatessen Paper used as a slap sheet proves your purpose of securing the purity of your foods. strips clean. It is proof against air and moisture and Comes in handy rolls, wall cartons, or boxes. Send us a trial order today. PAPER Kalamazoo Vegetable Parchment Co. KALAMAZOO - MICHIGAN hye ite erin i ili SER ity es ee ee ae: she sai esaoeuilet , in a lading ll naancna ee March 4, 1931 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Chain Stores Stifle Both Communities and Business. The day of reckoning has come with chain stores that are fast driving the country storekeeper to the wall, with consolidations .of enterprises to stiflle competition and boost prices on .the consumer and with growing financial dictatorship that tells the farmer what will be paid for his crops—not what the crops are worth in labor and indus- try. The chain store is a vital question, that strikes to the very lifeblood of so- ciety. This question is not only at- tracting the attention of the people of Wisconsin, but of the whole Nation. What has become of the neighbor who ran a grocery store and bought the products of the nearby farmer? He has ‘been crowded out by the chain grocer. Maybe members of the com- munity may save a few pennies on a package of raisins or a dozen oranges, but they have lost a real citizen in their community. In the place of the home grocer has come the clerk for the chain grocery, whose home is in some far- away city and who is interested only in sates, the profits of which take wing out of the community. What has become of the home-owned city meat market? It has become an adjunct of a distant city owned pack- ing house or unit in a chain of butcher shops interested more in volume of trade rather than in the question of how advanced is the city or how much better is school and community life. What has become of the general merchandise store? It is now owned by a New York chain that demands the profits of the day’s ibusiness for use in Wall Street almost before the sales of the day can be checked. Monopoly has seized the commercial life of villages and city for a ruthless exploitation that is planned and man- aged from Wall Street. Monopoly is interested only in profits. Monopoly wants a quick return and the highest cash profit it can get and still hold the business. Chain monopoly is fast sap- ping the rich blood of community life. It is the most blighting curse that has struck this country. The chain store issue is a form of monopoly that strikes at the very root of the home. Ordinarily, in discussing a monopoly the effect has been so far away that people cannot readily under- stand the evil of the system. But in the chain store monopoly the people will become interested. It is the great- est evil of any system of monopoly that has ever come into existence, be- cause it aims at the home. ‘Should the chain store monopoly se- curely fasten itself upon Wisconsin, our children’s children will be like peasants and the property which right- fully belongs to them will be owned and controlled ‘by absentee landlords in the large community centers. It is reported “that in one State alone over 300 stores went out of busi- ness during a period of a little more than three years; that sixty-one chain MICHIGAN TRADESMAN stores are now filling the places once occupied by these 300 independent stores.” That is exactly what is tak- ing place with the mercantile estab- lishments of every state in this Union. Scores‘and scores of small towns have 'been wiped off the map, so to speak, and homes and business build- ings of such towns are of little value. The chain store must be met by an educated opposition. Wisconsin busi- ness men should take a lesson from California. Independent grocers there have formed themselves in federations and have been able to so organize that the inroads of chain stores have been effectively checked. There should be organizations to study legislation which will work out a plan or plans which will no longer give advantages of taxa- tion to the chain stores which are not enjoyed by the independent enterprise. Such legislation should check decep- tive advertising by these stores. The man who buys soap of a well-known brand for a cent less in a chain store seldom discovers that he has bought an ounce smaller bar. The same is true with sales of many canned goods. Legislation should protect the public from such practice. Coincident with the chain store in- vasion in the last few years, the re- sources of the state banks of Wiscon- sin have fallen off more than $45,000,- 000. Before then they were increasing and in 1927 the increase was $22,000,- 000. The resources of Wisconsin state banks of Dec. 31, 1927, were $637,600,- 000. On Dec. 31, 1929, the resources of Wisconsin state banks as recently announced by the ‘Banking Depart- ment were $591,200,000. This decline in the year 1929 was about $20,000,000. Community life is being robbed of its profits and its industries. Chain stores, chain oil stations, chain drug stores, chain insurance companies and mail order houses are taking the profits of the storekeeper, and the farmer, and the business man of Wisconsin and distributing it outside of the state. There are those who say that other factors—the decline of farm values, ex- pansion and speculation—have caused this depletion of the resources of Wis- consin banks. These other factors may have had a part, but an important role was played by the chain system. The six big national chains operating in this state have increased their stores in the Nation 144 per cent. between 1920 and 1928. These same stores in- creased their national sales 176 per cent. in the same period. While the farmer has found it diffi- cult to hold on to his acres and labor has been often out of employment, the chain store magicians of finance have been increasing their stores and busi- ness all over the Nation. If further evidence were wanted it is to be found in the bankruptcy rec- ords of Wisconsin. There were sixty- one merchant bankruptcies in Wiscon- sin in 1921; there were 243 in 1928, - and 229 in the year 1929. The home merchant has been ruined financially by the hole-in-the-wali chain store which has little invested, pays com- paratively little in taxes and makes no contributions to community progress. The chain-absentee ownership system of merchandising is rapidly forcing home activities out of business. The percentage of failure to total operating commercial concerns in 1920 was about one-fourth of 1 per cent. In 1929 the percentage of failure had jumped to almost 1 per cent. The idea of merging all kindred en- terprises has seized the commercial life of village and city for a ruthless exploitation. In hundreds of cities of this country independent merchants that have been the support and brace for upbuilding community life have been sucked into a merging vortex, de- signed and planned to drain elsewhére the profits of community activity. Financially, a great many smaller cities of this country will become mere suburbs. The independent community life of many a city and hamlet of this Nation that has been the pride of citizens is to be turned into a financial vassalage. Congress and the Legislature are now in session. I sincerely hope some constructive legislation will be enacted to curb the unfair practices and monopolistic tendencies of the chain system. Henry W. Huber, Lieutenant-Governor of Wisconsin. Se Se Easter Seen Less Important. Except for the disclosure of a great- er degree of consumer sales resistance than was expected, reports agree that recent trends in retail trade have of- fered little clue to the developments likely to feature the Spring season. The feeling is gaining ground, however, that the outcome of the season wil! de- pend a great deal more on the post- Easter business than has been the case in recent years. Some pickup in con- sumer buying is naturally anticipated prior to Easter, but that day this year is expected to possess little significance as a “line of demarcation” in either wholesale or retail activities. This view underlies post-Eastern promotion and production programs now being worked out. ——___» + + Leather Novelties Explained. Leather items have come to the fore, notably in novelties for gift shop and department store selling. Interest has been aroused, not only because of the wider application of fine leathers to novelty uses, but also because of the advances made by domestic manu- facturers in styling their products. Photograph frames, book ends, desk sets, cigarette boxes and poker and bridge sets, for example, show Flor- entine designs in tooled effects which 19 hitherto have not been offered in vol- ume selling merchandise in this coun- try. In a number of instances, jade inserts are used as decorative motifs. Lower prices are expected to widen potential consumer demand for the products. —__2+~+-+___ Never mind what has been. Remem- ber that every morning begins a new day—a day for fresh endeavor, a day that may and should be filled with hope and gladness. Don’t add to your blunders by condemning yourself too harshly for your errors and_ short- comings. Better folks than you have made worse mistakes and bigger fail- ures. Forgive yourself as fully and freely as you would forgive another, and go cheerily on, leaving the shadows of regret behind. TORSON SHOES Going Ahead in 1931 Creating Sales and Profits for Alert Merchants $4.00 - $5.00 - $6.00 | Torson Arch Shoes For Men $6.00 and $7.00 Nationally Advertised-$4.50 For complete information about our lines, advertising campaigns, dealer merchandising plans, write direct to: HEROLD BERTSCH SHOE Co. Shoe Manufacturers since 1892 11-15 Commerce Ave., S. W. GRAND RAPIDS, MICHIGAN. OUR AIM— To provide correct insurance coverage for the Merchants of Michigan We have done this since 1912 at a 309%, saving in cost MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY LANSING, MICHIGAN Phone 20741 — We will pay the charges pars RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President — Gerritt VanderHooning, Grand Rapids. First Vice-Bresident—William Schultz, Ann Arbor. Second Vice-President—Paul Schmidt, Lansing. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon: Frank Marxer, Saginaw: Le'gh Thomas, Ann Arbor; M. C. Goossen, Lansing; R. J. LaBarge. Pontiac. Constructive Plan Suggested For Gro- cery Conventions. A glaring weakness of grocer as- sociation work has always been the lack of interest therein by large, influ- ential grocers. ‘Such men being the real backbone of the industry, this lack has been deplored, but, as with Mark Twain's weather, nobody did anything about it, until last summer. Then a special department was set up in the California State convention for gro- cers whose business ran from $150,000 per year upward. The basis of the segregation was this: ‘Many questions and problems perennially come up in conventions which are potentially valuable to small grocers but which have been solved by men whose business has passed a cer- tain minimum. Scientific book-keeping is something most small men want to know about or should want to know. How to extend credit on a scientific basis is another such question. Mar- gin computation must continually be stressed in detail among small gro- cers. These are real questions. I say nothing of the ghosts—chain stores, “unfair competition” and similar things. Large merchants are beyond such discussion. They want to exchange knowledge and information with other big men—brass tacks stuff on which they can build bigger sates, new de- partments, better methods. The inaugu- ration of this department at Del Monte resulted in several diligently attended sessions by about thirty grocers who otherwise would mostly not have been in attendance unless, perhaps, as a courtesy-holiday visit. The chairman was Herbert Sack, of Berkeley, and he had taken the meet- ing so seriously that he had a well ar- ranged programme laid out. This, of course, came from Sack’s own progres- sive habit of mind and action. Looking forward eagerly every day into a larger future, he had merely to jot down the questions his own active mind sug- gested to have a list that must interest every other big grocer; but his pleas- ing personality and happy way of ad- dressing his colleagues and neighbors helped a lot. This week and next I expect to in- dicate in mere outline some of the questions discussed. My hope is that this may result in the inclusion of such questions in grocers convention pro- grams this coming summer and in the establishment of similar departments for big grocers. Let us note that this discussion was frank, clear and free, and that it was completely forward looking. The basis was What’s Ahead? and each question was threshed out without reference to any of the condi- tions which so greatly exercise men of less caliber. : That the fruit and vegetable depart- MICHIGAN TRADESMAN ment. is not only institutional to-day § in progressive stores, but the one best best of all departments was the unani- mous verdict. Nothing more striking- ly connotes advance in grocery retail- ing along logical lines for 1931 than this fact. Because popular favor has steadily become focussed on fresh perishables during the last dozen years, this de- partment and its handling is still in a state of flux. No definite data have been assembled into a consistent treatise though some divisions of it have received preferred attention over a number of years—oranges, tor ex- ample. It is proper to note, too, that the ad- vance in this line has been led by the chains as a whole. There have been leading individuals who ‘have gone ahead as fast as any chain, but the grocery trade as a whole has been asleep at the switch, unconscious of the significance of the advance, even when their own stores have registered the change to a great extent. Hence we find the best displays of the high- est average grade in chain units, and chain stores have profited thereby. Not every man who hears a fact stated thinks behind the fact to its cause. A Cleveland meat dealer once did that. He asked a speaker in an open meeting why chain units showed up so well in the matter of displays. The answer was that the chain man- ager had a boss who laid down rules he must obey, whereas the individual being his own boss, was lax and care- less, The big grocers at the California convention were like chains in that they hired department. heads to care for their several lines and could boss those men into making good displays and keeping up their grades. The wakeful single small grocer can well take note of this fact because he needs to realize that if he fails to boss him- self effectively, he will fall behind in the procession. The big grocers agreed that this de- partment was best of all to-day. They also showed that they realized margins as wide as chains realize—and that is sufficient, for chains get 3334 to 40 per cent. by skillful buying and scientific pricing. Moreover, they get such .mar- gins on top of high average costs, opinion to the contrary notwithstand- ing. Let weak sisters, subject to much outside influence, reflect on this plain fact. It was also unanimously agreed that meat—fresh meat—was a needful de- partment in the present day food shop. Experiences were exchanged and those who did not have full meat depart- ments were prompted to extend, en- large and perfect them. That depart- ment is rented out in some fine shops and results are good. In one shop the renter pays 10 per cent. on his sales for space, delivery, book-keeping and collection. In another shop the meat man shares on a basis I failed to get noted. What struck me in this case was that the department was so high class that price was sometimes a cause of complaint, but the goods were so uniformly good as to offset that ob- jection. This man buys and sells in his department as an independent mer- (Continued on page 31) March 4, 1931 In More Homes Everyday AAaLSOM America’s dinest Bread Yj Y ] 7 SANCTUM BAKORIUM \ . l/ NEWS HOLSUM has so consistent- ly improved in quality that the housewife has no incen- tive to bake at home. Always Sell LILY WHITE FLOUR “*The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma'am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. Leading Grocers always have a supply of POSTMA’S RUSK as they are in Demand in all Seasons Fresh Daily POSTMA BISCUIT CO. GRAND RAPIDS, MICHIGAN ‘ fy i ‘i i | SUT < (cha adlioon oon Rusk Bakers Since 1882 GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING RA,PIDS, MICHIGAN G R AN D ANNOUNCING A new installed wash room of our own, enabling us to furnish you daily with fresh Carrots, Beets, Parsnips, Turnips, Celery, Etc. Give us atrial. . VAN EERDEN COMPANY 201-203 Ellsworth, S. W. Grand Rapids, Mich. EASTER SUNDAY APRIL Sth We have a varied and complete line from which to make your selec- tions. Size 16% by 12 PERMIT OUR SALESMEN TO ASSIST YOU NOW. PUTNAM FACTORY NATIONAL CANDY CO., Inc. sete Y acute eee Grand Rapids, Mich. ened ee ap 8 tag ssa a March 4, 1931 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association “of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E ¥Y. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Meat Dealer Boosts Volume By In- stalling Phones. The Waiter East Market of Denver has made numbers of permarietit ¢us- tomers from the transient trade by in- stalling telephones in the homes. Dur- ing the five months this scheme has been in use the results derived from it have been gratifying from several standpoints. In addition to convert- ing the transients to permanent trad- ing, it has secured numerous new patrons. The scheme as used by the East Market is handled in such a way that the actual cost to the compatiy is com- paratively small. When a phone is in- stalled the charges of installation are paid by the market. The first month’s bill is paid for and charged to the ac- court of the new patron. The plan entails very little risk to the company even on the first month’s bill, as no phone is ever put in until the customer has been trading at the store for some time, his credit rating being definitely established. In other words, only fesponsible patrons are offered this service. Probably the greatest advantage of the East phone installation plan, ac- cording to the heads of the store, is that it enables the order division to keep in constant touch with the patron. In many cases people will buy a large part of their meats from a store, and yet fail to give it their entire patron- age on account of the matter ot con- venience. It is impractical tc have the delivery boy call for orders ‘n such cases when the homes are out of the way. Very often the housewife will purchase a good part of her meat from a “corner store” when she would pre- fer to buy it from a larger market, merely because she doesn’t have the time to go to any other place. The telephone has effectively solved this problem in cases where it is in use, but in some cases, particularly where the trade is of the less moneyed variety, the customers hesitate to have a phone installed on account of the ex- pense. It has been the experience of the East Market, however, that if the original expenses are paid, the cus- tomers show much less hesitation in having a phone put in. In order that customers whose credit rating is not the best not be offended, this policy is not advertised. Only in cases where it is known that the cus- tomer is likely to meet his obligations is he given any hint of the telephone service. This avoids embarrassment for both parties concerned. Although in many cases where cus- tomers are known to be “good pay” special mention is made of the fact that the company would be glad to in- stall a phone, more of the installations are made on the request of the cus- tomer who has learned of this service through a friend or through some other outside source of information. Having a phone installed in a home has in every case brought a big in- crease in volume. In addition to the fact that practically all of the meats are bought at one store, where the trade was formerly scattered, a phone call almost invariably reminds the housewife of articles which she needs but which she would forget in a shop- ping tour. According to the heads of East Mar- ket, a housewife gives most thought to problems of ‘buying in the morning. If she is approached at that time, which is made possible by the telephone, she will order items which she would otherwise have gone without. The telephone also enables the market own- er to do a bit of prompting at a time and in a place when it will have a real effect. If the housewife is told over the phone the first thing in the morn- ing that the store has some extra fine pork chops for sale at a reasonable price, she is very likely to put in an order, ‘but if she waits until the mid- dle of the day and then comes into the market, she will very likely have al- ready made other plans for dinner. During the five month period the East Market has been installing phones for their customers they have secured the six best patrons they have ever had. In each case the families were large, and the incomes were compara- tively small. There was no need for a phone in the home, and with a large family to support the husbands felt that they would be unable to stand the heavy expense of a phone. Yet when the East Market made their offer to bear the cost of installation it was eagerly accepted. These large families were compelled to buy large quantities of meat, yet they often bought but one or two ar- ticles in small amounts before the phones were installed. Another item which proved of some importance in ‘the phone installation was the sugges- tions of the children. When ordering from home over the phone the mothers because their children requested it. would very often increase their orders The children in very few cases accom- panied them on their shopping tours. Thus this plan has brought a ma- terial increase in volume of trade as well as in the number of permanent customers. This, of course, is of para- mount importance. The new _ cus- tomers brought in by this means have in almost every case proved to be good buyers. Located as it is in the lower section of the city, the East Market caters to the working class of trade, which in most cases spells large fam- ilies and a corresponding large quota of meats. Therefore, the volume item here was not of as great importance as it would have been in some stores. The fact that many of the East cus- tomers, induced by their proposition to have a telephone installed, became regular in their buying habits was of great importance. One or two articles bought every day amount to more at the end of the year than a half dozen articles on two or three days. The cost of this plan, considering the results secured, has been very small. The installation charges are but $3.50, while the bill must eventually be paid by the customer, so that the actual cost to the company for a phone was but $3.50, plus interest on the bill for the first month. Lucius S. Flint. - The power of man+increases stead- ily by continuance in one direction. He becomes acquainted with the subject and with his own tools; increases his skill and strength and learns the favor- HARBAUER - CATSUP PICKLES VINECAR MUSTARD Gilat h Les kee TOLEDO, OHIO. MANUFACTURERS AND PACKERS OF TOMATO CATSUP, CHILI SAUCE AND PUREE, PICKLES, MUSTARD AND VINE- GAR UNDER FACTORY OR DISTRIBU- TOR’S PRIVATE BRANDS :: FACTORY BRANDS ELK’S PRIDE - UNIFORM QUALITY OF THE HIGHEST GRADE IS ALWAYS MAINTAINED IN HARBAUER PRODUCTS able moments and favorable accidents. He is his own apprentice, and more time gives a great addition of power, just as a falling body acquires mo- mentum with every foot of fall. MENU Crathmore Hotel Station, PARCEL FREIGHT SERVICE Cheaper than Freight or Express on small parcels up to 20 Ibs. 4 Fast Services Daily To Big Rapids and North on U.S. 131. East to Belding, Greenville, Edmore, Alma, and Saginaw District. NORTH STAR LINE, INC. R. E. TIMM, Gen. Mgr. Phone 81138 Grand Rapids, Michigan VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cranberries, Grapefruit, “Yellow Kid” Bananas, Oranges, Onions, Fresh Green Vegetables, etc. EGGS -: Market prices. EGGS - Low prices increased demand. On request we will be pleased to quote finest quality Candled Aprils and Mays. We are always in the market for Strictly Fresh Eggs, at full We can supply Egg Cases and Egg Case Material of all kinds. KENT STORAGE COMPANY - EGGS GRAND RAPIDS GRIDDLES _ 7 N. IONIA AVE. BUN STEAMERS _— Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. Phone 67143 URNS N. FREEMAN, Mer. 22 MICHIGAN TRADESMAN March 4, 1931 HARDWARE Michigan Retail Hardware Association. President—Waldo Bruske, Saginaw. Vice-Pres.—Chas. H. Sutton, Howell. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Pointers For the Hardware Dealer in March. With the advent of March, there should be a gradual reawakening of business. The merchant by aggressive methods can assist and stimulate this movement, Right now is a very good time to have the store brightened up and thor- oughly cleaned in preparation for the spring trade. It is surprising the decorative effect that can be secured from a few cans of paint. Discolored walls can be made pleasing, dark and dirty ceilings made lighter, silent salesmen brightened, drawers and shelves revarnished, new price tickets prepared to replace those that have done duty too long, and the entire store interior made far more attrac- tive. A proper color scheme makes an immense difference in the lighting of the store. The old time hardware store was dingy and unattractive. Light was not appreciated at its full value then, as it is now. To-day the wide- awake hardware dealer recognizes that a well-lighted store is essential to attract trade. Yet when all the window space the merchant can contrive, and all the prisms he can put in, have done their utmost, the store may still be com- paratively dark. A white or cream ceiling, with a light-colored tint on the walls, will make a tremendous differ- ence in the lighting of the store, and in the electric light bills. Now, too, is a good time to re- arrange the store interior. There are many stores where the interior ar- rangements fail to take full advantage of store conditions. There are other stores where minor rearrangements would give the store an aspect of newness calculated to pique the cus- tomer’s interest and attract his atten- tion. And there are stores where a certain arrangement, fixed upon years ago, is maintained as sedulously and persistently as though it were some- thing sacred. It is quite possible that you may be able, after a little study, to make your interior arrangements much more co1- venient and effective. In that case it should be done without delay. It is quite possible, on the other hand, that your present arrangements are, so far as convenience is concerned, practical- ly ideal. In the latter event, a little shifting here and there will neverthe- less have the effect of giving the stock an attractive aspect of newness. The interior arrangements serve a double purpose. The stock is or should be so placed that any needed article can be found at once. Where the basic arrangement is a good one, it should not be altered. But from time to time special articles are given prominence in these arrangements, with a view to attracting attention and inviting sales; and these surface ar- rangements and displays should be changed regularly, just as you change your window displays. The work of re-arranging the in- terior can be déne much more con- veniently right now, and probably with much less outlay of time, effort and money, than a month later. While the store interior is being im- proved, take a look at the exterior. Is there room for improvement there? Does the woodwork need a coat of paint? Do the signs on the plate glass need retouching? Try to look at your store with an unprejudiced eye, and if the front can be improved, see to it now. Toward the end of March, house- cleaning gets under way in many homes. The annual revolt of the house- wife against dust and dirt will by that time be in progress. In the hardware store, the dealer, having himself set a good example thy cleaning up, should proceed to make his appeal to those engaged or about to engage in house- cleaning activities. Goods required in housecleaning should be prominently featured this month. ‘Such items as vacuum clean- ers, curtain stretchers, carpet sweepers, step-ladders, mops, pails, scrubbing brushes—these and a host of other ar- ticles should be prominently displayed and aggressively pushed. The housecleaning season is a long one; but the dealer who puts on the first display is pretty sure to get the inside track on his competitors, par- ticularly if he follows up the early start by frequent display and persist- ent selling effort. A circular letter to a selected list of housewives, urging the desirability of being fully and properly equipped for housecleaning with the latest labor- saving devices, will be a timely and helpful stunt in pushing housecleaning lines. ‘The paint trade is, of course, an im- portant factor in spring business. About the first of April, or perhaps a little earlier, if the weather is good, the de- mand begins to quicken. In March the dealer can do good work in the way of putting through the final prepara- tions for the spring paint campaign. Indeed, before March is ended the deal- er’s direct-by-mail advertising cam- paign should be well under way. Quite a.few advance orders can usually be secured by a personal canvass of the most promising prospects. Such or- ders give the paint campaign an ex- cellent start. When one man starts to paint, the example is bound to influ- ence all his neighbors. March is, indeed, a month when the wide-awake hardware dealer can quite often do considerable missionary work outside the store. The spring feeling is in the air, and people are be- stirring themselves for new activities. Builders can be interviewed. Farmers who come to town can be canvassed for wire fencing orders. Athletic or- ganizations should also be canvassed as to their requirements. A great deal of country trade can be reached by the rural telephone. Even if orders are not secured at the moment, this missionary work lays a good foundation for future business. But as a matter of fact, a personal canvass, made by a man who knows his goods and knows how to meet peo- ple, will bring in a lot of business, most of which would otherwise find other channels. keep a sharp lookout for new resi- dents in the community, and make per- sonal calls on the newcomers? Very In search for new business and new customers, individual work of this sort counts the most. How many merchants Corduroy Tires Known from the Canadian Border to the Gulf—and from New York Harbor to the Golden Gate—the Corduroy Tire has in ten years gained a reputation for value, for superlative performance and dependability that is second to none! The Corduroy Dealer organization dots the nation’s map in metropolis and hamlet. It is an organization that swears allegiance to the Corduroy Tire because of long years of unfail- ing tire satisfaction to the motorists of the country. Go to your Corduroy Dealer today. Ask to see the tire. Big— Sturdy—Handsome in all its strength and toughness, the Cor- duroy Tire will sell itself to you strictly on its merit. CORDUROY TIRE CO. Grand Rapids, Mich. Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN ye Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE BROWN & SEHLER COMPANY Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep Lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Manufacturers and Distributors of SHEET METAL ROOFING AND FURNACE SUPPLIES, TONCAN IRON SHEETS, EAVETROUGH, CONDUCTOR PIPE AND FITTINGS. Wholesale Only. We Protect our Dealers. THE BEHLER-YOUNG CO. 342 Market St., S. W. Grand Rapids, Mich. ~—- > sana ie PRESS FOR SALE Campbell Century press, 28 x 42. Four roller. Plate distribu- tion. With or without automatic feeder. Running every day. Will sell cheap for cash. Correspondence solicited. Tradesman Company, Grand Rapids. acs ps gai iaMicabew ‘ cesar Nag io atta t -— RNR neki sktin sets i oe ats March 4, 1981 MICHIGAN TRADESMAN 23 few. Yet such a policy would be pretty sure to pay any dealér. Call upon strangers, welcome them to town, offer to help them in any way you can, and incidentally leave some printed matter for them to look over. Make the call yourself, if possible; or if not send the best salesman you can spare. A personal call.enhances the importance of the visit and makes the newcomer feel that he has at least one friend in the community. It must not be forgotten that people moving into a new town or even into a new neighborhood, almost invariably discover the need of a lot of new hard- ware. Keep close watch also on newly married couples. These are among your best prospects. Let the newly- weds know that you are in the hard- ware ‘business. Put them on your mailing list. With the advent of March, fishing tackle can again be featured. Follow- ing the inventory these lines have, .of course, been sorted up and stocked in their proper places, so that everything is now in readiness to cater to the early spring angler. Very artistic and attractive window displays can be con- trived of fishing tackle, with little or nothing required in the way of scenic accessories. A nice rod and line is, in fact, quite sufficient, as a rule, to arouse the interest of the angling en- thusiast. Throughout his March activities, the hardware dealer should be consistently planning for the months further ahead. In March he will complete the fram- ing of his plans for making 1931 a good year; and the spring months should see him putting them into suc- cessful execution. Early March is the time to put the finishing touches on your plans for spring and summer trade. In the lat- ter part of March your spring cam- paign should be actually launched. In the final planning of the first two weeks in March, the dealer can profit very largely by studying both his past successes and his past failures. The man who profits as much from mis- takes as from achievements is the man who gets ahead in business. ‘Suppose your plans are definitely laid for the year? ‘What about the carrying out of these plans? The best laid plans of the hardware dealer are bound to prove futile if they are not carried out. ‘Persistence in execution, intelligence in execution, a willingness to vary a pre-conceived plan in the face of real necessity and an unwilling- ness to vary it for any other reason— these are some factors that constitute the difference between success and failure. Persistence is a paying factor in the hardware business. Later in the year, particularly when you are busy, will come a tendency to slacken effort. There will, too, if business doesn’t come fast enough, be a tendency to exclaim, “What’s the use?” and quit cold. Don’t yield to either tendency. The one thing to do under whatever circumstances is to push, push, and keep on pushing. A useful window accessory in the spring months is a bit of real green— of something growing. A few flat boxes filled with good loam and plant- ed with grass seed, corn kernels, etc., will prove useful in garden tool dis- plays and will give a spring touch to almost any seasonable window. But to have these little decorative acces- sories, you must plant them a suffi- cient time in advance of the season when you intend to use them. Quite often the seeds can be so planted that when the green sprouts appear they will form letters against the back- ground of black loam. “Our Seeds Grow,” is a popular slogan to spell out in this way. Make a note in your diary to plant these boxes in due time if you intend, later, to work them into your displays. Victor Lauriston. —__»~+.___ Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Feb. 23—In the matter of Charles Raschke, Bankrupt No. 4361, the first meeting of creditors was held Feb. 2. The bankrupt and his attorney only were present. No creditors _ were present. No trustee was” appointed. Claims were proved and allowed. The matter then adjourned without date, and the case has been closed and returned to the district court, as a case without as- sets. Feb. 23. We have to-day received the adjudication and reference in the matter of Horace J. Terrill and William J. Rus- sell, Jr., doing business as Kleanrite Auto Laundry, Bankrupt No. 43930. This is an involuntary case and the schedules have been ordered filed. Feb. 23. We have to-day received the adjudication and reference in the matter of John F. Dall, doing business as Dall’s Fashion Shop, Bankrupt No. 4387. This is an involuntary case and the schedules have been ordered filed. The bankrupt is a resident of Kalamazoo. Feb. 23. We have to-day received the schedules, reference and adjudication in the matter of Deeb Balish, as Balish Mfg. Co., Bankrupt No. 4408. The bankrupt is a resident of Grand Rapids. The sched- ule shows assets of $17,059.71 of which $850 is claimed as exempt, with liabilities of $33,580.50. The first meeting of cred- itors will be called and note of same made herein. The list of credidtors of ‘said bankrupt is as follows: City. of Grand Rapids 22. mee 74 Anthony Dekorne, Grandville ____ 100.00 Charles Basil, Grand Rapids ____ 20.00 Henry Grazee, Grand Rapids _____ 91.30 ‘Wm. Schouw, Grand Rapids ______ 4.58 Gerald Leach, Grand Rapids ______ 9.80 John Fray, Grand Rapids ________ 38.40 John Vandedr Zouwen, Grand Rap. 27.50 Chester DeKorne, Grandville ______ 22.50 Fred Alexander, Grand Rapids ____ 12.20 Ivan Alexis, Grand Rapids ________ 67.25 Charles Koenders, Grand Rapids __ 51.60 G. R. Savings Bank, Grand Rapid. 3,300.00 Acme Lumber Co., Grand Rapids 5,750.72 American National Bank, Grand R. 150.00 Armour Sandpaper Co., Chicago__ 10.30 Creston Electric Co., Grand Rapids 2.70 Coulter Lumber Co., Grand Rap. 4,131.34 J. S. Crosby Co., Grand Rapids __ 98.44 G. R. Savings Bank, Grand Rapids 1,400.00 Engel Lumber Co., Grand Rapids 928.67 Evans & Retting Lbr. Co., G. R. 2,282.91 International Time Recording Co., Cincinnati, Ohio 2.0 : G. R. Dowel Works, Grand Rapids 209.24 Gallmeyer & Livingston, Grand R. M. George Deeb, Grand Rapids __ 325.00 A. L. Hilcomb, Grand Rapids ____ Jeffers Hake Co., Grand Rapids __ 289.44 Klise Mfg. Co., Grand Rapidsd __ 18.14 Mfg. & Bldg. Supply Co., Grand R. 11.04 Munson Co., Grand Rapids ______ 04 2. Producers Fuel Co., Grand Rapids 184.00 Post & Van Dallen Transfer Co., Grand Ravids ...0 coe 25.25 F. Raniville Co., Grand Rapids __-_. 5.33 Superior Carved Moulding Co., G. R. 8.06 Standard Oil Co., Grand Rapids__ 4.57 F. W. Tunnell Co., Grand Rapids 40.00 VanderZand’s Hdwe. Co., Grand R. 211.30 G. R. Machinery Co., Grand Rapids 127.95 Consumers Power Co.. Grand Rap. 140.57 Michigan Bell Tel. Co., Grand R. 12.35 G. R. Trust Co., Grand ‘Rapids ~~ 1,366.66 Reinhardt- Mueller, Grand Rapids __ 21.80 George J. Dykhouse, Grand Rapids 100.00 Mrs. Ella David, Highland Park 2,500.00 Charles Haddad, Toledo __._____ 10,000.00 A. Van Strien, Grand Rapids ____ 248.86 M. Haddad, Pontiac =. := 2 1,000.00 Chris Cargaianades, Canton, Ohio 515.11 Ralph Morse Furn. Co., H. Schoonbeck Co., Wolverine Uph. Co., Grand Rap. 1,150.00 In the matter of William H. Cook, Bankrupt No. 4351, the first meeting was held Feb. 3. The bankrupt was present in person and represented by attorney John G. Anderson. Several claimants were present in person. Claims were not filed. No trustee was appointed. The bankrupt was sworn and examined with- out a reporter. The case was then closed and returned to the district court, as a case without assets. In the matter of Gordon K. McKenney, Bankrupt No. 4024. The final meeting of Grand R. 775.00 Grand Rap. 1,227.35 © creditors in this estate has been called for March 13. The trustee’s final report will be approved at such meeting. There may be a first and final dividend for creditors. In the matter of Ralph R. Robinson, Bankrupt No. 4170. The final meeting of creditors in this estate has been called for March 13. The trustee’s final report will be approved at such meeting. There will be no dividends for creditors. In the matter of E. A. Simons, Inc., Bankrupt No. 4179. The final meeting of creditors in this estate has been called for March 13. The trustee’s final report and account will be approved at such meeting. There may be a first and final dividend for creditors. In the matter of James M. Peterson, Bankrupt No. 4362, the first meeting of creditors was held Feb. 3. Creditors were present in person and represented by Central Adjustment Association and Grand Rapids Credit Men’s Association. Claims were proved and allowed. The bankrupt was sworn and examined with- out a reporter. Fred W. Mare, of Grand Rapids, was elected trustee, and his bond placed at $1,000. The first meeting then aojourned without date. In the matter of Ruth J. Robinson, Bankrupt No. 4367, the first meeting of creditors was held Feb. 9. The bankrupt was present and represented by attorney Stuart B. White. Creditors were repre- sented by attorney R. E. Barr. Claims Were proved and allowed. The bankrupt was sworn and examined, with a reporter present. George J. Pixly, of St. Joseph, was elected trustee, and his bond placed at $1,000. The first meeting then adourn- ed without date. In the matter of August Shikoski, Bankrupt No. 4369, the first meeting of creditors was held Feb. 9. The bankrupt was present in person and represented by attorney R. G. Goembel. No creditors were present or represented. Claims were filed only. The bankrupt was sworn and examined without a reporter. M. N. Kennedy, of Kalamazoo, was appointed trustee, and his bond placed at $1,000. ute first meeting then adjourned without ate. In the matter of Walter A. Douck, Bankrupt No. 4364, the first meeting of creditors was held Feb. 9. The bankrupt was present in person and represented by attorney L. G. Slaughter. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date and the case has been closed and returned to the district court, as a case without as- Sets. In the matter of Lauren’ Borgeron, Bankrupt No. 43855, the first meeting of creditors was held Feb. 9. The bankrupt was present in persono and represented by attorney Robert S. Tubbs. No cred- itors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has been clos- ed and returned to the district court, as a case without assets. In the matter of Henry Witteveen, Bankrupt No. 4365. the first meeting of creditors was held Feb. 9. The bankrupt was present in person and represented by attorney Charles E. Misner. No creditors were present with claims proved, but cer- tain creditors were present in person. The bankrupt was sworn and examined without a reporter. then adjourned without date. E. P. Stephan, of Holland, was appointed trus- tee, and his bond placed at $100. Feb. 25. We have to-day received the schedules, reference and adjudication in the matter of Ray Johnson, Baknrupt No 4410. The bankrupt is a _ resident of Vandalia. His occupation is that of a laborer. The schedule shows assets of $1,211.10 of which $350 is claimed as ex- empt, with liabilities of $2,585.45. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called. Feb. 26. We have to-day received the schedules, reference and adjudication in th matter of Bouwens Chase Electric Co., Bankrupt No. 4411. The schedule shows assets of $1,001.88 with liabilities of $6,- 578.20. The court has written for funds and upon receipt of same the first meet- ing of creditors will be called. The bank- rupt concern is located at Grand Rapids. The list of creditors of said bankrupt is as follows: City of Grand Rapids __...._.____ $143.24 Neil Van Buren, Grand Rapids -_-. 133.10 Alpine Ave. Garage, Grand Rapids 7.82 Ackerman Elec. Co.. Grand Rap. 2,410.35 City of East Grand Rapids Bos ey 26.00 Commercial Credit Co.. Grand Rap. 33.50 Citizens’ Industrial Bank, Grand R. 12.00 Tracey Canton, Grand Rapids ____ 79.28 Consumers Power Co.. Grand Rap. 20.00 Herman N. Dosker, Grand Rapids 60.00 DeClark & Son, Grand Rapids ____ 19.43 Gerrit DeGroot, Grand Rapids ____ 38.98 Furn. City Fuel Co., Grand Rapids 13.28 G. R. Savings Bank, Grand Rap. 1,118.00 Grimes & Waldmiller, Grand Rap. _ 7.61 G. R. Addv. Co., Grand Rapids___ 8.30 Getz Power Washer Co., Morton, Ill. 57.15 General Distributing Co., Grand R. 399.35 John Idsinga Co., Grand Rapids __ 1.00 Iéeal Upholstering Co., Grand Rap. 32.00 Drf. P. J. Kriekard, Grand Rapids 12.00 Korten & TenHopen, Grand Rapids 169.00 Lamberts & Kaminga Co., G. R. 45.00 Luxford’s Radio Service, Grand R. 7.75 F. C. Matthews & Co., Grand R. 21.27 Master Tire Service, Grand Rapids 21.00 Mich. Bell Tel. Co., Grand Rapids 20.00 National Mazda Lamp Co., G. R. 350.00 Northwestern Improvement Associa- tion, Grand Rapids 22 =. 3.00 Roseberry-Henry Elec. Co., G. R. 2.82 Riverside Lbr. Co., Grand Rapids 40.00 Republic Radio Co., Grand Rapids 1,244.73 Security Metal W eather Strip Co., Grang Kaisds 9 28.45 United Engine Co., Lansing ______ 10.00 J. Veenstra, Grand Rapids -_------ 70.00 Verhey Lumber Co., Grand Rapids 2.70 Shipman Coal Co., Grand Rapids__ 31.57 Welfare Union of Grand Rapids__ 11.50 Feb. 26. We have to-day received the schedules, reference and adjudication in the matter of Cornelius C. Bouwens, in- dividuallly and as Bouwens Electric Co., Bankrupt No. 4412. The bankrupt is a resident of Grand Rapids, and his occupa- tion is that of an electrician. The sched- (Continued on page 31) The Brand You Know by HART Look for the Red Heart on the Can LEE & CADY Distributor —— Jennings’ Pure Extracts Vanilla, Lemon, Almond, Orange, Raspberry, Wintergreen. Jennings Flavoring Extract Co. Grand Rapids, Mich. The first meeting - I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT< ) CHEESE All varieties, bulk and package cheese ‘Best Foods’’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautifui No Painting No Cost for Repaire Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. 24 MICHIGAN TRADESMAN March 4, 1931 HOTEL DEPARTMENT News and Gossip Concerning Hotels and Hotel Men. Los Angeles, March 1—The Mission Play, at San Gabriel—a dozen miles distant from ‘Los Angeles—has now become, after a score of years, an his- toric institution known throughout the civilized world, and- with only one ather dramatic production—the Pas- sion Play at Oberammergau—to com- pete with its universal fame. For years it was offered to the public in an old frame playhouse, but it now has its setting in a new playhouse, which is, of itself, one of the most attractive edifices devoted to the legitimate drama. Several times during each sea- son, at the behest of visiting Eastern friends, I have an opportunitv of view- ing this play, which is ever a source of much interest. The play is in three acts. The first depicts the heroic struggles and sacrifices of the Spanish pioneers to gain a foothold in Califor- nia when they founded that mighty chain of Franciscan Missions between ‘San Diego and Sonoma. The second act depicts the missions in their glory, when California was the happiest land in all the world, which needless to say was before the advent of the real es- tate shark and the usurer, when the _ Indian has risen to the stature of white men, and when peace and gladness held the heart of California in a warm embrace. The third act tells the sad but exquisitely beautiful story of the Missions in ruin. A number of the most eminent artists in the dramatic profession have ever taken the princi- pal roles in the play, which throws into its dramatic action the human entities that go to make up the glamorous story which it tells. The Indians in the play are real Indians—decendants of the aborigines who were converted to Christianity and lifted to the white man’s stature of civilization through the devoted, self-sacrificing and loving effort of the Franciscan Mission Fathers. The -singers, dancers and musicians who take part are to the manner born—incomparable artists in their own line, and whose work is an inheritance from an ancestry that came from Spain up through Mexico a cen- tury and a half ago to colonize Cali- fornia, and make it in their day the happiest of all countries. It is claimed that of the thousands who have seen it many are “repeaters,’ who have seen it a dozen or more times. I am one of them. Forty odd years ago I was assisted in the institution of an Elks’ Lodge, at Helena, Montana, by Frederick Warde, tragedian of the last generation. This kindly soul, now living in Los Angeles, was the recipient of congratulations from thousands of friends on the o¢- casion of his 80th anniversary last week. He was regarded for many years as one of the greatest actors of his time, and on occasions is pressed into service out here. Recently I was present when he gave a reading which encompassed the entire play of “Ham- let,’ and was far more instructive to me than the stage product. “With a won- derful physique, straight as an arrow, and a mentality which is incomparable, this wonderful individval, spending his advancing years in the midst of friends of long standing, is an outstanding character. Mr. Warde’s philosophy of life is that health, love and work, in the order named, are the most. import- ant rules for happiness, and has $0 ex- pressed himself on various occasions. He believes that we all have certain obligations to fill out and that when they are completed we should devote the rest of our time to the pursuit of pleasure. The death of Mrs. Ellen Wentworth, pioneer resident of Lansing, and for- mer owner of Hotel Wentworth—now Kerns—in that city, is announced. For the last twenty-six years of her life way. she lived in ‘an apartment in the hotel which she and her husband established in 1907. Her husband, Frank Went- worth, passed away soon after the es- tablishment of the hotel, which later on was operated by her son-in-law, William Kerns. Chicago has certainly surrendered. With the renomination of “Big Bill” Thompson, her last hope of clearing up her terrible condition, has been tossed into the discard. There is nothing in this crisis from which a single crumb of comfort can be gleaned. It opens wide the city gates for the notorious Al Capone, the most powerful single individual in America. He has a most appalling efficiency. There is nothing now which will be denied him. He has open!y defied the law, and has, as open- ly, returned to the citv with indict- ments and citations against him, and cares nothing about them. One judge places him under heavy bonds and the next one reduces them or releases him altogether. It is within a reasonable range of possibilities that given time, he, or some of his ilk, will dictate the policies of the U. 'S. Government, the same as he is now doing in the Windy City. And it is all due to the care- lessness of the otherwise law-abiding citizen, who falls asleep at the switch and allows the Thompson gang to think and vote in his stead. The col- lapse of the New York World simply demonstrates that a man can hand any- thing to his sons except brains and ability. The World was made by yel- low journalism and ruined in the same In its early days it was a suc- cess, and no newspaper in the country commanded more prestige. It had the best talent the world afforded. It was chasing after the sensational and wash- ing soiled linen which wrought its un- doing. Now that the constitution has been declared lawful and binding, there will be an advance in the cost of grape juice, and malt extracts, and the own- ers of vineyards will take heart once more. Judge McCormack, on the Fed- eral bench out here, and a member of the Wickersham commission, stated in a club address the other day that it would require the entire enforcément organization controlled by Director Woodcock, to even skim over the top dressing in California. What at one time seemed to be a trifling controversy oyer the patent rights on equipment used in cafeterias, has finally developed into a Nation- wide conflict, as evidenced by the large defense fund being raised by voluntary contributions to the National Cafeteria Defense Organization, which is firm in its determination to protect members of the National Restaurant Association against claims for infringement of .the so-called tray-rail patent. A member- ship in the former organization, at a cost of $75. carries with it a guarantee that such member will be fully protect- ed against the demands of the alleged holders of the patent, whereby such member will not be required to engage any private or local counsel should a bill of comp!aint be filed against them. It is another evidence of the benefits to be derived by organization, and a strong argument in favor of hotel op- erators doing the same thing to pro- tect their interests. Reminding me that Herman O. Kletzsch, manager of the Republican Hotel, Milwaukee, is on a committee from the Wisconsin Hotel Association, which is making a ‘fight before the Badger legislature which is trying to compel hotel men who are rehabilitat- ing their older establishments from placing new paper on the walls unless the old has been completely removed or old calcimine before the walls may be calcimined, a proposition silly in the extreme for the reason that in these modern times every precaution is taken YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Rooms—400 Baths Menus in English MORTON HOTEL ARTHUR A. FROST Manager The | Pantlind Hotel The center of Social and Business Activi- ties in Grand Rapids. Strictly modern and fire- proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. Park Place Hotel Traverse City \ Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mar. ALBERT J. ROKOS, Ass’t Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Cen- nection. Rates $1.56 up. E. 8. RICHARDSON, Proprieter NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a@ $1,000,000 Investment. 250 Rooms—160 Rooms with Private Bath. Buropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, _ Service, Popular .. ices. » Entire Seventh Floor Devoted to Especiaily Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mor. HOTEL OLDS 300 Rooms 300 Baths Absolutely Fireproof Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. Muskegon ete Michigan Columbia Hotel KALAMAZOO Good Place To Tie To HOTEL CHIPPEWA HENRY M. NELSON, Manager European MANISTEE. MICH. Up-to-date Hotel with all Modern Conveniences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 “We ave always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NBIR, Manager. Republican Hotel MILWAUKEE, WIS. Rates $1.50 up—with bath $2 up Cafeteria, Cafe, Sandwich Shop . in connection SS ay ne sia a | ak ¥ ™ sso ial ct ’ s March 4, 1931 by every hotel to establish the most rigid sanitary conditions, ~ There are always a lot of dummies in every legislative body, having no in- itiative of their own, who want to regu- late something they absolutely know nothing about. A few years ago, it was the railroads who had to bear the brunt of such foolishness. Now that their regulation has been taken out of the hands of these weak sisters, by the esablishment of intelligent boards of control, the next thing in order is the hotel industry. Extensive remodeling work is under way on the Lincoln Hotel, at Brighton, which was erected six years ago by Thos. S. Leith. New steel girders are being installed throughout the building to strengthen the walls. The annual report of the Fremont Hotel Co., owners of Kimbark Inn, at I*remont, shows the house to be mak- ing a comfortable profit and enables the organization to pay off a portion of its indebtedness. The stock is worth considerably more than par at the present time, according to officials. Charles Roose, well-known auditor of the Wardell Hotel, Detroit, died recently from a skull fracture sustained when he fell down the rear stairway at his home. He was an active mem- ber of the Detroit Hotel Accountants’ Association, and but 26 vears of age. Shorg Acres Hotel. at Pine Lake, near Battle Creek, is being repaired and redecorated under the management of Mrs. Lillian Borget, who _ recently leased it and “will operate it the com- ing season. Ray Lugenbell, who at one time was manager of Hotel Ottawa, at Cheboy- gan, and afterwards became assistant manager of the Morton Hotel, Grand Rapids, leaving there to accept a simi- ‘ar position with the Detroit-Leland, is spending his vacation at the last named institution. He is now engaged in club management in Wisconsin. Hotel ‘Muskegon, Muskezon, has changed its name and will be known hereafter as the Michigan Hotel, in order to avoid confusion with the name of another hotel which was established in that city during the period when the former hotel was being reconstructed after being destroyed by fire, accord- ing to Mrs. A. E. Oslund, who has operated the hotel during the past two years. George Hurlbutt, former- ly chef at Murray’s Inn, on White Lake. for the past eleven years, has been engaged as chef. Frank Wingate, formerly with the Pere Marquette Railway, has been engaged as day clerk, and. Harold Huehneman, night clerk. R. K. Christenberry, formerly busi- ness promotion manager of Hotel Winton, Cleveland, has been appointed resident manager of Hotel Barlum, Detroit, according to announcement made- by R. B. Kernahan, managing director.of the Detroit institution. For some time /Mr. Christenberry served as deputy hotel commissioner for the state of Florida, a position he left to go to the Winton. He has an exten- sive acquaintance and will prove a dis- tinct asset to the Barlum. One of the favored points of interest in Southern California, and a mecc- for most Eastern visitors, is the Mis- sion Inn, at Riverside, owned and op- erated by Frank Miller, who many years ago was a hotel operator in Wis- consin. I think I am strictly within the bounds of truth and veracity, when I make ‘the statement that it is the most wondrous institution of this class in the known world...Mr: Miller-has spent the better. part of a lifetime in building up this institution. which com- bines everv comfort and convenience MICHIGAN TRADESMAN known to the craft, in addition to which a museum, gathered by this in- defatigable individual from every known clime, is provided for the enter- tainment and instruction of guests. And the meal service! Well, I omit publishing the menu for the reason that some of my readers might accuse me of “spoofing.” But I have been around somewhat, mvself, and I make the broad claim that this feature is just as wonderful as the hotel itself, and its unique proprietor, and it always gives me a lot of pleasure when I have sent a bunch of my friends down there to forage, and hear them rave about it afterward. Prof, Einstein, according to a state- ment he made on his arrival, came to California and Pasadena, to spend a period of much needed rest. If one could acquire rest and relaxation in the midst of a football scrimmage, he has had it. He has literally been torn to pieces with receptions, reviews and functions, to the extent that he. has been a reak good sport and if he has had anything to say about “relativity” there has been no one here to dispute him. A Pullman car ought to look good to him for some time to come. The California state board of equal- ization took occasion, at a recent ses- sion, to state that taxes in this state “approach confiscation, through ren- dering continued ownership of prop- erty impossible.” This its no mere alarming propaganda; it ‘is the sober, solemn truth, and while it would apply to most communities throughout the Nation, it has become an obsession out here. It is estimated that 17,000 house owners in Los Angeles alone, lost their holdings last year, because of excessive general and special assessments, thus bearing out the statement I have made at various times advising visitors, at least, to be particularly wary about making any investments in California realty. Whatever may be the views of the practicability of granting increased loans on the service certificates of the war veterans, Congress certainly dis- played scant courtesy toward the Presi- dent by nullifying his veto without even considering, even briefly, his rea- sons for taking the action which he did, and placing itself in a position which may easily prove embarrassing in the near future. There are various opin- ions as to what the effect may be on the money market, but there can hard- ly be disagreement with what the President said as to the effect of the legislation upon the veterans and upon general business, and the conditions he recited ought to have been sufficient to cause Congress at least to pause for reflection. It is just another case of the cheap politicians using a civic or- ganization to pull their chestnuts from the fire, and then use them for manipu- lating ballots at future elections. I am heartily in favor of giving every veteran well merited reward for his sacrifices, but disrespect shown to thé executive head of the General Govern- ment will be speedily followed by whirlwind harvest. Wiall street, between Seventh and Eighth streets, Los Angeles, enjoys the distinction of being called the “street of a million flowers.” Occasion- ally I take an early morning walk down ‘into. this section of the city to enjoy the fragrance and freshness of the lillies, stocks, carnations, violets and the ever present roses in a hun- dred varieties. Here are two great markets and'a score of privately’ own- ed flower shops,..all in a bunch, and it is here that the growers have their clearing houses and meet their cus- tomers. In the early morning hours trucks come rolling in from ‘every di- rection and frequently from very long distances. Great loads of blooms are carried to customers, already waiting to transfer them to the various smaller shops throughout this vast city. : ‘One, the California Flower ‘Market, is op- erated by Japanese growers, and the other, the American Florist Exchange, by Americans, situated just opposite each other on this narrow street. In these markets are scores of booths, where each wholesaler takes his flow- ers when they arrive and where he greets his customers when they arrive for their day’s supplies. In both mar- kets and in the private stores flanking them on each side, the counters are piled five feet high with glorious blos- soms of every description, and for hours remain in the glare of electric lights without losing their freshness. Later in the day, such as are not sold, are placed in cold storage. Each man has his customers, many of whom have been trading with him for years. Others shop around for bargains. If there is an overloading of stocks, lower prices naturally prevail, while in the event of a scarcity of any particular bloom, prices automatically advance. At one time, recently, I saw five enormous truck loads of sweet peas brought in from the Santa Barbara district, a hundred miles or more distant, which melted away like snow in a midsummer sun. Twice a week, at this particular season, several carloads are shipped daily to points in the East. Few are sold at retail, the dealers not caring particularly for the smaller transac- tions. Frank ‘S. Verbeck. —_~+7s >___ Corporations Wound Up. The following ‘Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Michigan Finance Corp., Flint. Famous Shirt Distributor Corp., De- troit. K. Y. S. Motor Sales Co., Ann Arbor. Detroit Orange Juice ‘Co., Detroit. Sco Electrical Products, Inc., Jackson. Frank E. Hogben, Inc., Detroit. Henry F. Miller Stores Co., Detroit. Andrews Ellis Co., Inc., ‘Saginaw. Genest Paving Co., Detroit. Detroit Aetna Steel Co., Detroit. Credit Service, Inc., Detroit. Barnes Sales Co., Flint. Garlock-Williams Co., Detroit. >_> ~> Detroit—The Wayne Tile Manufac- turing Co., 2729 Catherine street, has been incorporated with a capital stock of $25,000, $10,000 being subscribed and paid. in. CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION In Kalamazoo It’s PARK-AMERICAN George F. Chism, Manager _ Hotel and Restaurant Equipment H. Leonard & Son 38-44 Fulton St., W. GRAND RAPIDS, MICH. HOTEL OJIBWAY The Gem. of Hiawatha Land ARTHUR L. ROBERTS Deglman Hotel Co. Enjoy the delightful Govern- ment Park,. the locks, the climate and drive. Sault Ste. Marie Michigan CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., in the ‘picturesque St. Joseph Vailey. Rumely Hotel and Annex, La- Porte, Ind. - Edgewater Club Hotel, St. Joseph, Mich., open from May to October. All of these hotels are conducted on the -high standard established and always maintained by Mr. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mgr. NEW Decorating and : Management Facing FAMOUS Grand Cireus Park. Oyster Bar. 800 Rooms - - - 800 Baths Rates from $2.50. HOTEL TULLER HAROLD A. SAGE, Mgr. Renner. ° New Hotel Elliott STURGIS, MICH. -50 Baths 50 Running Water nee European . D. J. GEROW, Prop. ULES ca Raspes MICHIGAN TRADESMAN March 4, 1931 DRUGS Michigan Board of Pharmacy. President—Orville Hoxie, Grand Rapids. Vice-Pres.—Clare F. Allen, Wyandotte. Director—Garfield M. Benedict, San- dusky. : Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President—John J. Watters, Saginaw. First Vice-President—Alexander Reid, Detroit. Second Vice-President — F. H. Taft, Lansing. : Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding, Yale. Superior Service in the Drug Store. When we speak about service some of us may be prone to become careless and consider same something that the customer ordinarily would have no right to expect. And yet the druggist could do better than to stop right there. There is so much service that the customer really has a right to re- ceive, and yet we can even go a point further, making the service stand out boldly, something unforgettable, some- thing instinctively associated with your store. Is that something worth striv- ing for? It would seem so. When a customer begins to antici- pate superior service from you, of a character that is exclusively associated with you, your store and your business, you have achieved an advertisement that cannot be bought for any money. That sort of service speaks for itself, and loudly. When the druggist has reached that point his store becomes the magnet for a superior type of busi- ness, where distinctive trade is appre- ciated. We can well imagine drug store owners objectifying for such an ideal achievement, yet frequently their aims go amiss for the one- simple reason they lack the necessary co-operation and understanding.. The drug. store owner may exert his utmost, giving all due thought to this matter, yet not be able to bring about his desires. Meet it is, of course, to instruct duly all assistants, so they will realize and appreciate what is wanted and expect- ed. When the proprietor has working with him a real; team-working force of assistants, his ideals, then, will. more readily attain realization. He must-have a definite purpose in view, stick to that aim, and weld about him an enthusiastic, whole-hearted, in- terested working force. The problem, often, is to find the right type of assist- ant. So much time, effort and -money may be expended securing the right kind of men, and yet the druggist may have much of his pains go for naught. An important object is to procure men who are in earnest and desirous of succeeding in the business, with you, there to stay and grow in your busi- ness. Is that an ideal? ‘How to find such men. It would be well, in this connection, to obtain the views and experiences of other druggists. Much could be accomplish- ed this way. A wise procedure:is to pay the better salary for the right kind of assistant. When the druggist be- gins to pare expense, curtailing at the expense of his employes he often suc- ceeds in nullifying many of his other good efforts. Enthusiasm is blanketed; if an assistant learns of a better oppor- tunity, where he can get more money, another good man may be lost to you. Thus we bring in more irritation, our patience is taxed; once more a man must be found. And that often in a hurry. And, really, can we do things, well, as we would like to, in a hurry? You know how it is. What the druggist does well to do is to find the right kind of man, then work with him, encouraging him, and make that man, as it were, a part of his business.- Not just an assistant, a man who is there behind the counters to take in money and wrap up pack- ages. Question: How many people wil: go out of their way, walking blocks and blocks, to patronize a certain drug store, simply because of a certain sales- man in that store? That salesman is an advertisement. He represents service in every sense of the word. Is that man worth more money? We like to deal in the drug store where we are not made to feel that the druggist is doing us one grand favor by compounding our medicines. We like to deal in the drug store where the proprietors and other attendants indi- cate that they appreciate and welcome our business. That applies whether the purchase is large or small. Many a good, substantial future customer has been driven away, for once and for all time, simply because his initial pur- chase may have been nominal, appar- ently unworthy the druggist’s business. When such is the condition we also have an advertisement. This, unfor- tunately, is of a negative nature. -We must fight shy of that. People will gravitate to the drug store where the service is superior, distinctive. .We somehow like to deal with that druggist’ where each pur- chase, no matter how seemingly in- significant or minor, is accorded the same considerate attention for which he and his business are noted. That is superior service. It is uniform ser- vice. Not one kind of service for one kind_ of business, perhaps even only at certain times; and another kind of ser- vice for another class of business. The service must be ‘uniform, standing out from other kinds of serviee. That is advertisirig, good advertising. We like to deal with the druggist who will go out of his way to serve, who takes a pleasure supplying the customer with what is wanted and needed. The druggist who goes, out of his way here to procure a certain article when it is asked: for becomes known for the pains he takes, and for the interest he takes in customers. He is thinking of his customers. And be- cause he thinks more of his customers, his customers will think more of him. They will think more of his business. That is an advertisement. that cannot be bought for any money. You may be ready with every qual- ity merchandise, capable assistants, a clean and attractive establishment, and yet lack somewhere. The customer appreciates, reacting favorably thereto, when everything is in key, no flaw. to mar the otherwise good work: How often are we disappointed because, even thotigh we obtained the desired quality merchandise, the sale did not develop or terminate as we expected and desired that it develop or termin- ate? Here, to be sure, is a fly in the ointment. It is something that neu- tralizes or tends to negative many of your other good, well-meant efforts. Certainly it is something to avoid. The sale or purchase should satisfy and - please from beginning to end. Little things that appeal to the cus- tomer relate to the careful, thoughtful wrapping of packages. It is a fore- sighted druggist who will order a dis- tinctive, quality wrapping paper—not any kind of paper; paper that will con- tribute towards making the purchases stand out all the more. ‘Something that the customer will learn to associ- ate with his store and his store only. Something exclusive, pleasing. That is advertising. Specify a wrapping paper that will impart class to your packaging. Yet everything else must be in accord; packages must be wrap- ped neatly, securely, with good, de- pendable twine or cord. Cannot much be accomplished here? The entire atmosphere of the drug store may breathe an efficiency that promises much for the business. There is this danger, sometimes, however, that the drug store may become so rigid and set on efficiency that it neglects another side, and that relates to the friendship factor. We must as- suredly concentrate not so much on business that the social or friendly phase of the work is lost sight of.-Peo- ple really will turn around and wend: their ways to another drug store’ be- cause they simply like to buy there. In that place the proprietor and his as- sistants represent friends; they exhibit a wholesome friendliness for all. An interest is shown in everybody, and many an amiable, courteous conversa- tion has been started that was but the bud for future visits and business. People, of course, like to buy where they can talk a little and where the spirit of friendship prevails. Where friendly talk is made, more sales are made. That is in direct opposition to the drug store where some eupeptic salesman, perhaps ‘bent on a sale at all costs, talks not at all in tune with the customer or prospect. That, assuredly, is negative talk. We must not force sales. How better pleased is the cus- tomer when he buys willingly. What better result is achieved than when the customer buys eagerly. Give attention to big things and small; customers have in mind every- thing. ‘The druggist who is known for his strict, regardful and conscien- tious atteation to the small, finer de- tails of his business becomes known for his reliability. ‘His is a service that excels, meriting superior class of patronage. Frank V. Faulhaber. —_>+~—__ Something Just As Good? There’s nothing just as ‘good. At least that is the opinion of most cus- tomers who ask for a certain article and expect to get it. It wouldn’t be so funny if a man asked the gents’ furnishing clerk for a pair of socks and being all sold out offered the customer a blanket saying, “This’ll keep your feet just as warm.” The question that heads this article was at the tip of every salesman’s’ tongue at one time. But the rough riding it got through constant use has worn it thin until now it is a thing of antiquity. Customers to whom it is addressed recognize its lost position in modern sales tales and the clerk’s ef- fort to be a salesman is thankless. People want what they want to-day —granted. But how is the store- keeper going to. give them what they want if it happens to be an article that he seldom has call for? That is his plight and the best advice right here before we go further in this: Rather have that article out of stock than irritate the customer by offering that something just as good. Of course, the merchant realizes that this is a serious ‘business condition and not the joke it appears to be. Rubbing the customer’s temper the wrong way is as bad as cooking vegetables that are healthier if eaten raw. Alibis are dreaded customer teasers. When ex- cuses for not having articles on hand begin happening with substitutes ever at hand to fill the gap, it’s either time to close up shop or move to another location where the trade will be more congenial and avoid calling for those articles. Yet, when this situation is gone over in careful order, one does come to a helpful solution. If one or two customers call for a certain article that is not in the regu- lar stock it usually portends nothing to the merchant. His first safety de- vice will be the substitute and if it - makes a satisfactory duplicate one he is ready to throw over any thoughts of looking up the original. Why carry a stock on hand merely because he will have a call for one of its kind now and then? Why invest. money in something on which he has no definite idea of results? It’s different with the regular stock. He is sure of having calls for it every day. No chances here. Sound, basic investment. His business depends on that. His reasoning so far is all right—it pleases himself. But for his own good intentions he should be made to see the problem in a better light. He casts a shadow over the real stuff and makes himself blindly contented with the sub- stitutes, He may be successful in selling a customer the substitute the first time he calls for the original but the next time he wants what he asked for in the first place, he will go where he knows he can get it. He'll buy the other needs of the moment in the other place, too. Result? A saving of stock in- vestment but a loss of a customer. Considering the situation method- ically he would soon see that one or two calls for a certain product is repre- sentative of a large group of applicants. By putting those articles on his shelves and meeting the demands of those two customers he is on the direct road of increased business. His forces should now be gathered to reaching out to those others who have need of the same article. Now is the time for him to announce the fact through adver- tisements, circulars, or window dis- play. All the time his trade will be gathering momentum, an increase will be noticed in customer patronage. When people get to know that Mr. Holmes is ready at all times to sell them what they come to demand, they ~ March 4, 1931 MICHIGAN TRADESMAN 27 will patronize Mr. Holmes without a It led to the very discussion of this WHOLESALE DRUG PRICE CURRENT doubt. ‘ article and reasonably induced him to Thus, instead of offering something get into some modern business ethics. Prices quoted are nominal, based on market the day of issue. just as good, he is meeting the popu- The idea got caught in his thoughts ae Cotton Seed _-. 1 25@1 50 Benzoin Comp'd. @2 40 larity through a little double force. and after nourishing it with the right - Boric (Powd.).. 10 @ 20 Soe ———- § 00@6 a6 Buchu ‘aaa = 16 Naturally it would have been less ef- utriment, he set " to work. The re- eee, Cae) ane a $ * Eucalyptus _.... 1 seo 50 Capsicum _______ 2 28 fort to let his business slide along in sult was the addition to his regular Carbolic -----—- 46 @ 60 Hetiigck. part... 3 “ee 35 Seen = 46 the same unruffled manner being satis- Stock with the increase of customers Maristic arene ae 1§ Juniper Wood _ 1 50@1 75 ane ------ ¢ - fied with results as they were and accordingly. S. B. Pomerans. Oxaile ee 5 @ 25 ies et . io O2 o4 : : oe : uric... der Flow _.. 6 Gentian __.____ —- @1% playing second fiddle. Stores that Six Things Which Keep Us Going. 43 @ 65 a oT ‘ wee - o a Bee carry a full line in whatever their Wiest the instinct bs fee wick we Lemon __._____- 4 rity 25 Guaiac, Ammon. @2 04 specialty will be the first fiddle and a ctie tg ee ncincsieeas a oo Ammonia Linseed, boiled, bbl. @ 83 Iodine -___._ @1 25 sp y Pi eee ; : Th apparently have no part in making or Water, 26 deg... 07 @ 18 Eame = {pb ots - oe een = 50 discords and broken notes will be “*eiding about Water, ld deea. s%@ 13 Linseed, raw: less S1@1 00 ind @1 #4 la ed on the one ready to accept Second, Stone: consciences end the mans 0G = Neatatoot cee TP esg1 ae Nex Voids 91 80 aes “a jie y P desire that we have to win the ap- Chloride (Gran.) 08 @ Olive, pure —. 3 00@5 00 Opium a g? 40 : ae ae probation of our fellows within the A aoe 3 50@3 00 one Beotorsa ¢} io It is hard to serve properly all of group. ae _100@1 25 Olive, ubarb _______ @1 92 the people but one should try to fill the Third. th ious interests that we Fir (Canada) -.375@3 00 green _____ 2 85@3 26 needs properly of most of the people oe es wie Fir (Oregon) -- | 65@1 00 Orange, Sweet 6 00@6 25 Paints ie BORE OF — ’ may find in life,, such as religion or art perry ___-_ 8 00@3 25° Origanum, pure_ @2 60 Lead, red dry __ 13%@13% Business rests with the majority and or some other such branch of esthetics, Tolu -—----—---- 2 00@2 25 Penn com’! eet = — Shits dry 134%@13% i : ; : mnyroyal —___ ead, whit 13 for this reason alone every merchant Fourth, in our climate the habit of ae Peppermint ~_. 4500476 Ocrts, eae ae oo is obliged to double his forces where ‘ 25@ 30 Rose. pure -___ 13 50@14 00 Ochre, yellow leas 3@ 6 ary. It’s much less trouble and YO , ‘cal Hife Seam (Sitiner)- BG if Rosemary Flows 160@175 Red Venstn am tae § necessary. s muc ss ea Fifth, the sheer joy of physical life Cassia (Saigon) —- Sandelwood, E. expends much less energy to sit back and make excuses than to hustle, fill up the empty spaces on the shelves with goods that’s in demand, and make this investment pay its rent. Just to show how embarrassing it sometimes is to offer something just as good, the following actual experience is recorded: The writer was awaiting service in a local drug store when a young colored woman asked for ‘flesh color dye. After looking all through the dye rack the clerk turned to her and said, “Sorry, but we’re all out of flesh. I can give you tan. I think it would be just as suitable to your purpose.” Proof of this unthinking clerk was the hasty exit of prospective customer. And I can vouch for her unreturn ever after. The clerk confessed that he had gotten so in the habit of offering something just as good that it just came off his tongue against his will!. The proprietor was near at hand, I made a remark that got him interested. that we find in hours of well-earned recreation after hard work — games, fishing, tramping the hills, a good book before an open fire. Sixth, and most important, the gen- eral feeling that we have that there is some abstract goodness or rightness in the world with which we may co- operate in making the world a fine place for a splendid race of men, wom- en and children to live in. —_>+~-—____ Look backward for inspiration; look forward for progress; look around you for material for stepping stones to higher things, and never despair. A man’s house should be on the hilltop of cheerfulness and serenity, so high that no shadow rests upon it, and where the morning comes so early and the evening tarries so late that the day has twice. as many golden hours as those of other men. He is to be pitied whose house is in the valley of grief between the hills, with the longest night and the shortest days. FOR PARIS GREEN Grand Rapids INSECTICIDES LIME AND SULPHUR ARSENATE OF LEAD (Dry) ARSENATE OF CALCIUM (Dry) BORDEAUX MIXTURE (Dry) OXO - BORDEAUX DRY BLUE VITROL, Etc. Price Schedule Now in Effect for 1931. Ask Our Salesmen or Write For Prices. ae Hazeltine & Perkins Drug Co. Michigan 1931 Manistee Soap Cut (powd.) 35c Se ee 30 Berries Cubeb .-. @ 90 Fish -.-.. - @ & Juniper -.......-. 10@ 20 Prickly Ash ------ @ 75 Extracts Licorice .._..____ 60@ 75 Licorice, powd. .. 60@ 70 Flowers Arnica, 2220... 75@ 80 Chamomile Ged.) 30@ 40 Chamomile Rom. @ 90 Gums Acacia, lst —_.--- @ 60 Acacia, 2nd -..-. @ 50. Acacia, Sorts _... 25@ 40 Acacia, Powdered 4uw 00 Aloes (Barb Pow) 33@ 4a Aloes (Cape Pow.) z5w 35 Aloes (Soc. Pow.) i5w su Asafoetida -..-_. 5u@_ 60 POW: 22S @ 75 Camphor -..-..-. 8iWw Ya Gu@iae =. @ bv Guaiac, pow’d --- “0 oe oo. @1 25 Kino, powdered... @1 2u BMiyrrh 222 @1 15 Myrrh, powdered @1 25 Opium, powd. 21 00@21 50 Opium, gran. 21 00@21 5u Shellac, Orange 40@ 50 Seine. oe -— a Tagacanth, pow. Tragacanth -___ 2 00@2 35 Turpentine -_____ @ 30 Insecticides Arsenic ......... 08@ 20 Blue Vitriol, bbl. @ 0 Blue Vitriol, less 08@ 15 Bordea. Mix Dry 10%@ 21 Hellebore, White pow ~----- 15@ 25 Insect Powder.. 47%@ 60 Lead Arsenate, Po. 1334@27 Lime and Sulphur eo ee | Oe. 23 Paris Green -... 25@ 45 Leaves Buehy @ 25 @ 50 Buchu, powdered @ 60 Sage, Bulk -_._.... 25@ 30 Sage, % loose -. @ 40 Sage, powdered. @ 35 Senna, Alex. -... 50@ 175 Senna, Tinn. pow. 30@ 35 Uva Oral. 20@ 2% Olis Almonds, Bitter, true -......... 7 50@7 75 Almonds, Bitter, artificial __._._ 3 00@3 26 Almonds, Sweet, true res 1 50@1 80 Almonds, Sweet, imitation -... 1 00@1 25 crude .. 75@1 00 Amber, rectified 1 50@1 75 a é vos 2 Bergamont -.... ne 2 00@2 2 Cassia .......... 3 00@3 25 Castor -......... 1 65@1 8 Cedar Leaf -.... 2 00@2 25 devant —— 5 88h 8 loves Cocoanut ... < 35 Cod Liver —_.... 1 3 00 Croton --...-... 8 00@8 25 ) AS ——-- 12 50@12 75 Sassafras, tr 2 00@2 Sassafras, Spearmint ~_____ 5 00@5 25 Spe: Sone ieee Ta: Seoetnes 65 Turpentine, bbl. _. @ 55 Turpentine, less 62@ 175 Wintergreen, leaf __.._______ 6 00@6 25 Wintergreen, sweet birch 2... ar- 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed -__. 6 00@6 25 Wormwood, oz. _. @1 00 Potassium Bicarbonate —____ 35@ 40 Bichromate _____ 15@ 25 Bromide -_--..... 69@ 85 Bromide ~..._____ 64 71 Chlorate, gran’d_ 4 23 Chlorate, powd. 16@ 23 or Xtal __-...._. 17@ 24 Cyanide __ -- 22@ 90 Iodide _____ -- 4 34@4 55 Permanganate __ 224%4.@ 35 Prussiate, yellow 35@ 45 Prussiate, red _. 70@ 75 Sulphate LL 3soqm 40 Roots Alkanet. 2220 30@ 40 Blood, powdered. 40@ 45 Calamus ________ 25@ 65 Klecampane, pwd. 20@ 30 Gentian, powd. _ 20@ 30 Ginger, African, powdered ______ 30@ 35 Ginger, Jamaica. 40@ 60 Ginger, Jamaica, powdered _.._ 45@ 60 Goldenseal, pow. 5 00@5 60 Ipecac, powd. _. 4 00@4 60 Licorice —~._____ 35@ 40 Licorice, powd._. 20@ 30 Orris, powdered: 35@ 40 Poke, Powdered 25@ 40 Rhubarb, powd. __ @1 00 Rosinwood, powd. @ 60 Sarsaparilla, Hond. ground -.....___ @1 10 Sarsaparilla, Mexic. @ 60 Squilis 8g 40 Squills, powdered 70 890 se 1 Hg, uince lla 45 Tumeric, powd... 20@ 25 Valerian, powd. .. @ 60 Seeds Amiga) 22 20@ 30 Anise, powered @ 35 Bird, if 2. 13@ 17 Canary 122@ 18 Caraway, Po. 30 25@ 80 Cardamon ______ 2 25@2 50 Corlander pow. .3015@ 25 Dill 15@ 20 35@ 60 %@ 15 @ 15 18@ 25 8@ 15 @1 30 17@ 2 25 25 50 50 Sunflower ______ 1 Worm, Ameri Worm, Lavant — 6 50@7 00 Tinctures Aconite 2... @1 80 ROOM 3} 66 Asafoetida -— ____. 2 28 Aree 2 @1 50 Belladonna ____ @1 4 mzoin ....... @3 33 Red Venet’n Eng. 4@ 8 Putty 2 6@ 8 Whiting, bbl. ___ @ 4% Whiting -.._____ 5%@10 Rogers Prep, __ 2 45@2 65 Msceillaneous Acetanalid —_____ 57@ 75 Alum -2222 LL. G@ 12 Alum. oe and ground -... 609 Bismuth, Subni- es Ce. —--. 2 00 Borax xtal “* Powdered ______ 06 13 Cantharides, po. 1 seo 60 Calomel -_______ 2 72@3 82 Capsicum, pow’d 62@ 75 Carmine -._____ 8 vU@9d vO Cassia Buds ____ su@ 40 Gloves 2 40@ 50 Chalk Pr ed. 14@ 16 Chiorotorm ______ 47@ Choral Hydrate 1 20@1 60 Cocaine ______ 12 85@13 50 Cocoa Butter __. 50 90 @ Corks, list, less 30710 to Copperas ________ 03@ 10 Copperas, Powd. 4 10 Corrosive Sublm 2 25w3 30 Cream T; ‘ Cultie bone ___ Dextrine ________ 6% 16 Lovers Powder 4 vu@4 bu dumery, All Nos. lww@ 16 4amery, Powdered 15 Kpsom Salts, bbls. @03% 4upsoun Salts, less 3%G lo trgot, powdered _. @4 00 Nlake, White ___ ls@ 20 Formaldehyde, lb. 09@ 35 Gelaune su@ ww Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. U2% Glauber Salts less 04 lo Glue, Brown ____ 20@ 30 Glue. Brown Grd l6@ 22 Glue, White ____ 274%@ 35 a white grd. 2ao@ 35 yeerine 1... 17% Hops iso os lodine jodoform _______ 3 Lead Acetate __ Macs powdared ace powdered__ Menthol ______ 6 5007 20 Morphine _---- 13 68@14 33 Nux Vomica ____ @ 320 Plone bree itch, Burgundy. 10 Quasola ne ulnine, 5 oz. cans Rochelle Salts __ 39 Saccharine .____ 3 602 Salt Peter 119 Seidlitz Mixture 30@ Soap, green ____ 15@ RSSEAKESSESAR less, per bar _. @1 60 Soda i Me is Soda Bicarbonate 3%@ 10 Soda, et 03 Spirits @1 20 Sulphur, roll _.. 4@ Venilla Ex. pure 3 3 Zine Sulphate — 06 q Webster Cigar Co. Srande Websterettes 88 60 Cincos _______ 38 60 Webster Cadillacs __ 76 00 Golden Wedding lias .____ 75 00 Commodore -_.._..._. 95 09 : 2 i SE 1 [a ADVANCED Powdered Corn Starch AMMONIA Parsons, 64 oz. ------ 2 95 Parsons, 32 oz. --.--- 3 35 Parsons, 18 oz. ~----- 4 20 Parsons, 10 oz. —----- 2 70 Parsons, 6 oz. _.---- 1 80 Ss 6 25 . per doz. 9 40 15 Ib. pajls, per doz. 12 60 25 Ib. pails, per doz. 19 15 25 lb. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 10 Quaker, 12-38 0z., doz. 2 35 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 10c, doz. -----_ 93 Royal, 4 0z., doz. ---- 1 80 Royal, 6 oz., doz. ---- 2 45 Royal, 12 oz., doz. —- 4 85 Royal, 5 im. ~_--_—-- 50 KC, 10c size, 8 oz. -- 3 70 KC. 15c size, 12 oz. -- 5 50 KC. 20c size. full lb.-. 7 20 KC. 25¢ size. 25 oz. -- 9 20 KG, 50c size, 50 oz. - 8 80 KC, 5 lb. size -------- 6 85 KC, 10 ib. size —----- 6 75 BLEACHER CLEANSER Clorox, 16 0oz., -- 3 % Lizzie, 16 oz., 126 ~.-. 2 15 BLUING Am. Ball,36-1 oz.,cart. 1 Boy Blue, 36s, per cs. 2 70 Perfumed Bluing Lizette, 4 02. 128 -- 80 Lizette, 4 oz., 248 -- 1 50 Lizette, - oz., = = : o ette, oz.. S. - “ip tr sheets BEANS and PEAS 100 Ib. . bag Brown Swedish Beans 9 00 Pinto Beans -------- 9 25 Red Ka@ney Beans -- 9 75 White H’d P. Beans 5 60 Sol. Lima Beans ---. 8 75 Bla, ck Eye Beans -- ‘Split Peas, Yellow -- 5.60 Split Peas, Green ---. 6.50 Seotch Peas -------- 495 BURNERS Queen Ann, No. 1 and a ee 36 White Flame, No. 1 and 2, doz. -------. 2 26 BOTTLE CAPS Obi. Lacquor, 1 gross “ pkg., per gross ---- BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 Pep, No. 224 -.._--- 2 70 Pep, No. 202 --.----- 2 00 Krumbles, No. 424 __. 2 70 Flakes, No. 624 2 Rice Krispies. 1 oz. -_ 1 10 Kaffe Hag, 12 1-lb. Di 15 All Bran, 16 oz. __--- 2 25 All Bran, 10 oz. ---_-. 2 70 Bran, % oz. ---. 2 00 Beets MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are ‘liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues DECLINED Canned Black Raspberries Canned Blackberries Canned Tuna Fish Succotash Nedrow, Morton House and Liberty, Reno Coffee ROLLED OATS Purity Brand : Instant Flake, sm., 24s 1 80 Instant Flake, sm., 48s 3 60 Instant Flake, lge., 18s 3 40 Regular Flake, sm.,24s 1 80 Regular Flake, sm., 48s 3 60 Regular Flake, lg., 18s 3 40 China, large, 12s 5 Chest-o-Silver, lg., 12s 3 25 Post Brands. Grape-Nuts, 248 ------ 3 80 Grape-Nuts, 100s ---- 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 10 4 50 ostum Cereal, No. 0 2 25 Post Toasties. 36s -- 2 35 Post Toasties, 24s -- 2 8 Post’s Bran, 24s ---- 2 70 BROOMS —- Jew G08, 2c -e non seecaeea Parlor, 23 ib. 8 25 Fancy Parlor, 23 lb.-. 9 25 fx. Fancy Parlor 25 lb. 9 75 Ex. Fcy. Parlor 26 Ib. 10 = Toy -~.---------------- Whisk, No. 3 ~-------- 2 75 BRUSHES Scrub Solid Back, 8 in. ---. 1 50 Solid Back, 1 in. ---- 1 75 Pointed Ends -------- 1 25 Stove Shaker --------—------ 1 80 No 6 8 Peerless -------------- 2 60 ~ Shoe No (8. 25 No. 2-0 ~------------- 3 00 BUTTER COLOR Dandelion ~..--------- *’ CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. ----- 12.8 Paraffine, 6s ------ --- 14% Paraffine, 128 ------- 14% Wicking -------------- 40 Tudor, 6s. per box -- 30 CANNED FRUITS Hart Brand Applies No. 10 ~.--.----------- 5 75 Blackberries Noe 2 : 35 Pride of Michigan ---. 3 25 Cherries Mich. red, No. 10 ----11 175 Red, No. 10 ~--------- 12 25 Red, No. 2 ---------- 415 Pride of Mich. No. 2-. 3 55 Marcellus we Special Pie ~-----—---- 60 Whole White -------- 3 25 Gooseberries No. 20 2. 8 00 Pears 19 oz. glass Pride of Mich. No. 2% 4 20 Plums Grand Duke, No. 2%-- 3 25 Yellow Eggs No. 2%-- 3 25 Black Raspberries a ee 3 65 Pride of Mich. No. 2_. 3 25 Pride of Mich. No. 1-- 2 35 Red Raspberries 2 4 oO. 60 No. 1. -- 3 15 Marcellus, No. 2 ~-_-- 3 75 Pride of Mich. No. 2__ 4 25 Strawberries Neo 8 N24 ee 3 00 Marcellus, No. 2 --... 3 25 Pride of Mich. No. 2-. 3 75 CANNED FISH Clam Ch’der, 10% oz. 1 35 Clam Chowder, No. 2_ 2 75 Clams, Steamed. No. 1 3 00 Clams, Minced, No. % 2 25 Finnan Haddie, 10 oz. 8 30 Clam Bouillon, 7 oz.. 3 50 Chicken Haddie, No. 1 2 Fish Flakes, small -. 1 35 Cod Fish Cake, 10 oz. 1 Cove Oysters, 5 oz. _. 1 Lobster, No. %, Star zy Shrimp, 1, wet -_____ 2 15 Sard’s, % Oil, Key _. 6 10 Sard’s, % Oil, Key __ 6 0€ Sardines, % Oil, k’less 4 75 Salmon, Red Alaska. 3 76 Sardines, Im. \, ea. L022 Sardines, Im., \%, ea. 25 Sardines, Cal. __ 1.35@2 25 Tuna, % Curtis, doz. 3 00 Tuna, %s, Curtis, doz. 2 20 Tuna, % Blue Fin __ 2 25 Tuna, 1s, Curtis, doz. 6 10 CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef. No 1, Corned Beef No. 1, Roast __ Vienna Sausage, Qua. 90 Veal Loaf, Madtune -- 2 25 Baked Beans Campbells —____ -. 80 Quaker, 16 oz. ee Fremont, No. 2 -- 1 25 Snider, No. 1 ___ 110 Snider, No. 2 ________ 1 25 Van Camp, smali ___. 9 Van Camp, med. ____ 1 45 CANNED VEGETABLES Hart Brand _ Baked Beans Medium, Plain or. Sau. 15 No. 10, Sauce ________ 5 60 Lima Beans Little Dot, No. 2 ___ 3 10 Little Quaker, No. 10.14 00 Little Quaker, No. 1__ 1 95 many. Noe. 2 2 2 75 Baby, No. i 2. 1 95 Pride of Mich. No. 1.. 1 65 Marcellus, No. 10 ____ 8 76 Red Kidney Beans NO. 30 NOS es 3 70 IN ee. 1 30 NO. A String Beans Little Dot, No. 2 -... 3 30 Little Dot, No. 1 -_.. 2 50 Little Quaker, No. 1._ 2 00 Little Quaker, No. 2__ 2 90 Choice Whole, No. 10_12 75 Choice Whole, No. 2_. 2 50 Choice Whole, No. . 80 0 Cut. No. 10 22 50 mE; NO: 2 oo 10 Cut Noo tek 1 60 Pride of Mich. No. 2._ 1 75 Marcellus, No. 2 _... 1 50 Marcellus, No. 10 ____ 8 25 Wax Beans Litlet Dot, No. 2 -... 2 75 Little Dot, No. 1 __.. 2 00 Little Quaker, No. 2__ 2 65 Little Quaker, No. 11 90 Choice Whole, No. 10_12 50 Choice Whole, No. 2.. 2 50 Choice Whol, No. 1__ 1 76 cm. 0. 2 10 50 Cut, No; 3. 2 15 i. NO. 2 1 45 Pride of Michigan -. 1 75 Marcellus Cut, No. 10_ 8 25 Beets Small, No. 2% Etxra Smail, No. 2 _. 3 00 Faney Small No. 2 __ 2 45 Pride of Michigan __ 2 20 Marcellus Cut, No. 10_ 6 50 Marcel. Whole, No. 2% 1 85 Carrots Diced, No. 2 -_.---- _- 1 40 Diced, No. 10 —-_------ 7 00 Corn Golden Ban., No. 3_. 3 60 Golden Ban., No. 2.. 2 00 Golden Ban., No. 10.10 75 Little Dot, No. 2 --.. 1 80 Little Quaker, No. 2. 1 80 Little Quaker, No. 1- 1 45 Country, Gen., No. 1. 1 45 Country Gen. No. 2... 2 05 Pride of Mich., No. 5_ 5 20 Pride of Mich., No. 2. 1 70 Pride of Mich., No. 1 1 35 Marcellus, No. 5 -... 4 30 Marcellus, No. 2 -... 1 40 Marcellus, No. 1 -... 1 15 Fancy Crosby, No. 2.. 1 80 Fancy Crosby, No. 1_. 1 45 Peas Little Dot, No. 2 ---- 2 60 Little Dot, No. 1 ---- i 80 Little Quaker, No. 2-- Little Quaker, No. 1__ 1 65 Sifted E. June, No. 10-10 00 Sifted E. June, No. 5.. 5 75 Sifted E. June. No. 2_. 1 90 Sifted E. June, No. 1_- 1 40 Belle of Hart, No. 2. 1 90 Pride of Mich., No. 10. 9 10 Pride of Mich., No. 2__ 1 75 Gilman E. June, No. 2 1 40 Marcel., BE. June, No. 2 1 40 Marcel., E. June, No. 5 4 50 Marcel., E. Ju., No. 10 7 50 Templar E. J., No. 2 1 32% Templar E. Ju., No. 10 7 00 Pumpkin Mo. 10 22 50 ND fe 1 80 No, 2 ee gS Marcellus, No. 10 -._. 4 50 Marcellus, No. 2% --- 1 40 Marcellus No. 2 -.-.. 1 15 Sauerkraut No: 10 5 00 No 34 0 No: 2 2 1 25 Spinach No: 34 2 2 50 No. 2 1 90 ae Squash Boston, No. 3 ~------- 80 Succotash Golden Bantum, No. 2 2 60 Little Dot, No. 2 ~--- 2 65 Little Quaker __-____- 2 35 Pride of Michigan -.._ 2 15 Tomatoes Ne 18 2 5 80 No. 24%. 2 26 Me: 2 2 1 65 Pride of Mich., No. 2% 2 10 Pride of Mich., No. 2_. 1 60 CATSUP., Beech-Nut, small --.. 1 Beech-Nut, large ---. 2 Lily of Valley, 14 oz._. 2 Lily of Valley, % pint 1 66 Sniders, 8 oz. ~------- 1 niders, 16 oz. 2 Quaker, 10 oz. —------ 1 Quaker, 14 oz. ----_- 1 80 Quaker, Gallon Glass 12 00 Quaker, Gallon Tin __ 7 25 CHILI SAUCE Snider, 16 oz. ~._----- 3 15 Snider, 8 oz. -_.------ 2 20 Lilly Valley, 8 oz. -. 2 25 Lilly Valley, 14 oz. -. 3 25 OYSTER eerie Sniders, 16 oz. _-_--- 15 Sniders,, 8 oz, ------ 2 20 CHEESE Roquefort ~--------- aa BS Wisconsin Daisy ------ 18 Wisconsin Flat -_..----_ 18 New York June --____-_ 27 Sap Sho oo 40 rig 19 Michigan Flats ____-__-- 18 Michigan Daisies -___-_ 18 Wisconsin Longhorn --. 18 Imported Leyden --_---- 28 1 lb. Limburger _-----_- 26 Imported Swiss --_----- 56 Kraft Pimento Loaf __ 26 Kraft American Loaf __ 24 Kraft Brick Loaf —_____ 24 Kraft Swiss Loaf -.-._- 5 Kraft Old Eng. Loaf__ 44 Kraft. Pimento. % tb. 1 90 Kraft. American, % Ib. 1.90 Kraft, Brick, % Ib. __ 1 90 Kraft Limburger. % Ib. 1 90 Kraft Swiss, % Ib. -_ 2 25 CHEWING GUM Adams Black Jack -..- 65 Adams Bloodberry ---. 65 Adams Dentyne --.--... 5 Adams Calif. Fruit --. 65 Adams Sen Sen -..--- 65 Beeman’s Pepsin ------ 65 Beechnut Wintergreen Beechnut Peppermint.- Beechnut Spearmint --. : Doublemint ~~. ---.--.-. 65 Peppermint, Wrigleys -. 65 Spearmint, Wrigleys -- 65 Juicy Fruit .,._....-- 65 oer ® Pe 65 HAARLEM =| Neeson Droste’s Dutch, 1 Ib._. 8 50 Droste’s Dutch, % lb. 4 50 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 Ib. 60 Checolate Apples -... 4 50 Pastelles, No. 1 -_-. 12 60 Pastelles, % Ib. ~--~--- 6 60 Pains De Cafe ------- 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles _-.--- 2 15 1 ib. Rose Tin Bon Bone: 18 00 7 oz. Rose Tin Bon Bo WS 00 13 oz. Creme De Cara- Be 13 20 12 oz. Rosaces -.----- 10 80 % Ib. Rosaces --.----- 7 80 % Ib. Pastelles ------ 3 40 Langnes De Chats -. 4 80 CHOCOLATE Baker, Caracas, %s ---- 37 Baker, Caracas, %s ---. 35 SLOTHES LINE Femp, 50 ft. _.. 2 00@2 25 Twisted Cotton, 50 ff 1 80@2 25 Braided, 50 ft. --_-. 2 25 Sash Cord -_..__ 2 50@2 75 COFFEE ROASTED Blodgett-Beckley Co. Old Master ---_-----. 2: Lee & Cady 1 tb. Package Liberty ee » 16% Quaker Vacuum ----_- 33 Misano 29 Morton House -_----- 36% PrN 26 jmaperial oo 39 Majestic . 32% Boston Breakf’t Blend 27 McLaughlin's Kept-Fresh Coffee Extracts M. %., per 100 _..._. Frank’s 50 pkgs. -- 4 25 Hummel’s 50 1 Ib. CONDENSED MILK Leader, 4 doz. -_-..__ 7 00 Magis, 4: dox 2.2... 9 00 MILK COMPOUND Hebe, Tall, 4 doz, -._ 4 sv Hebe. Baby, 8 doz. -_ 4 4 Carolene, Tall, 4 doz. 3 80 Carolene, Raby -.--.. 3 50 EVAPORATED MILK Page Tall 2 3 80 Pace, Baby... -.--_ 3 80 Quaker, Tall, 10% oz. 3 55 Quaker, Baby. 2 doz. “33 50 Quaker, Gallon, % doz. 3 50 Carnation, Tall, 4 doz. 3 85 Carnation, Baby, 8 dz. 3 85 Oatman’s Dundee, Tall 3 85 Oatman’s D’dee. Baby 3 85 Every Day, Tall ------ 3 85 Every Day, Baby ---. 3 85 Pet. Tah. 2 4 20 Pet, Baby, 8 oz. 1. 4 10 Borden’s Tall _.._____ 4 20 Borden’s Baby -_._.._ 410 , CIGARS Airedale ...-....._._ 35 00 Havana Sweets -_._. 35 Hemeter Champion --38 50 Canadian Club —_____ 35 vy Robert Emmett -_._. 75 00 Tom Moore Monarch 75 00 Webster Cadillac _... 75 tu Webster Astor Foil... 75 ov Webster Knickbocker 96 v( Webster Albany Foil 95 0v Bering Apollos ______ 95 00 Bering Palmitas __ 115 00 Bering Diplomatica 115 00 Bering Delioses _._. 120 00 Bering Favorita __.. 135 00 Bering Albas _--_ 150 «. CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 17 Horehound Stick, 5 Ib. 18 Mixed Candy Kindergarten ~_._______ ii PGARer, 13 French Creams 14 Paris Creams 20 15 SUPER 2 10 Maney Mixture...) 17 Fancy Chocolate : 5 lb. boxes Bittersweets, Ass’ted 1 60 Milk Chocolate A A 1 65 Nibble Sticks ~_______ 1 50 Chocolate Nut Rolls —~ 1 70 Blue Ribbon 1 30 Gum Drops Pails PSG 15 Champion Gums _______ 15 Challenge Gums _______ 13 veny Strings 2 1g Lozenges Pails A. A. Pep. Lozenges __ 15 A. A. Pink Lozenges __ 15 A. A. Choc. Lozenges__ 15 Motto Hears t__________ 18 Malted Milk Lozenges __ 21 Hard Goods Pails Lemon Drops aa O. F. Horehound drops 16 Anise Squares __________ 16 Peanut Squares ________ 18 : Cough Drops Bxs Putnam. 9 2 1 35 maith Bros 2 1 50 Pmoen 8 eae ee 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 48s, case 3 4@ Specialties Pineapple Fudge —--... 18 italian Bon: Bons —..- 17 Banquet Cream Mints... 23 Silver King M.Mallows 1 15 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 32 6@ 100 Economic grade 4 50 500 Hconomic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR . G6 lb. boxes... aaa, £3 DRIED FRUITS Apples N. Y. Fey., 50 lb. box 13 N. XY. Bey., 14 02. pre. rv Apricots Evaporated, Choice --.. 17 Livaporated, Fancy --.. 22 Kivaporated, siabs —_._- Citron i 10) 1s Dox 2 36 Currants : Packages, 14 oz, ...... Wa Greek, Bulk, lb. ------ 16% i Dates 3 Dromedary, 36s ______ 6 7& 3 Peaches wap. Choies =. s. 11 WANOY oe ee oe 19 ¢ Peel - 4 Lemon, American —__---- 28 Orange, American -_--- 28 Raisins Seeded, bulk ____----- 08. Thompson’s s’dless blk 07%4 Thompson’s seedless, i 40 07. oe ees 34 Seeded, 15 oz, ~.----- 10% California Prunes 90@100,"25 Ib. boxes_-@05% ; b. boxés__@06 ;, . boxes__@07_ . boxes__ 707% ; boxes__@08% = ‘bhoxes__@09% 30@40, 25 lb. boxes--@11% 20@30, 25. 1b.- boxes..@15% 18@24, 25 lb. boxes--@17% March 4, 1931 MICHIGAN TRADESMAN 29 i Gold Dust, 12 Large 3 20 TABLE SAUCES Hominy : Pecans, $, Star. ~---- _ mil sieniee Se 5 Hollume Orerrlind Golden Rod, 24 —~---__ 425 Lea & Perrin, large_. 6 00 Cesar, 100 We apcks <= 8:05. Beane’ eee Pe Mixed. Kegs -----_---- 95 La France Laun., 4 dz. 3 60 Yea & Perrin, small__ 3 35 Pecans, Mammoth -. 50 Mixed, half bbls. ---_ 11 35, Old Dutch Clean, 4 dz. 340 Pepper a Walnuts, Cal... -.-. 27@29 ° ae te 96 3 99 Mint 2 40 Hick 07 Mixed, bbls ~---_--___ ctagon, Ss -—-.-_- Royal nt -. Macaroni CO Milkers, Kegs ________ 105 Rinso, 40s ~--.-__._- 320 Tobasco,°2 oz. 2_____ 4 25 Mueller’s' Brands PIPES Milkers, half bbls. __ 12 50 Rinso, 24s __________ 25 Sho You, 9 oz., doz... 2 25 9 oz. package, per doz. 1 30 Salted Peanuts Cob, 3 doz. in bx. 1 00@1 20 Milkers. bbls. _____- 22 25 Rub No More, 100, 10 Al ates #% 9 oz. package, per case 2 60 eae 14 ' : 0 ees 85 A-} small .-—___ 4:52: 3 15 : Fancy, No. 1 ---------- Lake Herring Rub No More, 20 Lg. 400 Gaper, 2 0z. _.......__ 3 30 PLAYING ee - % Bbl., 100 lbs. ---_ 6 50 as pti Cleanser, 48, oe a Bulk Goods Shelled Battle Axe, per doz. | OZ, ——--- = ‘ A Bibow, 20 Ib. 2 =. DAG@I% Ainonda Galiod 95 Torpedo, per doz. ---. 2 50 Sani Flush, 1 doz. __ 2 25 Blodgett-Beckley Co. Gam Notdie.16 the... 16 Shonen eee Mackeral Sapolio, 3 doz. -—--- 3 15 Royal Garden, % Tb 125 lb. bags __------- 12 POTASH Tubs, 60 Count, fy. fat 6 00 Saaeene: oe Pps 3409 ©6(Royal Garden, % Ib. __ et 32 Babbitt’s, 2 doz. --- 275 Pails, 10 Ib. Fancy fat 150 CnOWDOY oni aree 2 65 Pearl Barley Pecans Salted ---_--_- 87 ' Speedee, 3 doz. __.___ 7 20 Japan Ce 00 Walnut Burdo -_------ RESH MEATS ve - Sunbrite SOG is 210 Medium -__._.. w= Barley Grits --------- 5 00 Walnut. Manchurian -. 55 F Beef White Fish ~ Wrandas 6 475 Choice _. . 87@62 eater 2 3 76 : Cor 1 Med. Fanev. 100 Ib. 12 4 Wvandot Detere’s 945 2 75 Fancy -.. ~- 52@61 Top Steers & Heif. ---_18 winers, bbls. _----- 1350 "YY — No. t Niblie 64 MINCE MEAT Good St'rs & Hf. 15%@16 KK K'K Norway _- 19 50 : 1 tb. pkg. Sifting ___-__ 14 Sage None Such, 4 doz. -__ ‘ a y= a « ae Ee z 8 Ib. pails _________ 1 40 SOAP East India —.--._....._ 10 Quaker, 3 doz. case __ om. eers .-— Cut Lunch _________. Libby. Kegs, wet, Ib. 22 a Boned, 10 lb. boxes __ 16 Crystal White, 100 3 85 Choice —— . “ Jack, 60s .....-_. BNCY Tapioca Von — 1% SHOE BLACKENING FG Wica aowein oI --- 47 Pearl. 100 Ib. sacks -. 09 OLIVES Good _--—_____________ 13 2 in 1, Paste, doz. 135 Flake White. 10 box $ 60 Caster Minute, 8 oz., 3 doz. 405 4 oz, Jar, Plain, doz. 115 Medium —__------------- 11 =*«&B. Z. Combination, dz. 135 Grdma White Na. 10s 3 75 Pebda wom — Dromedary Instant -- 350 10 oz. Jar, Plain, doz. 2 26 Dri-Foot, doz. __-___ 200 Jap Rose, 100 box ___. 7 85 » medium ~_______ 57 14 oz. Jar, Plain, doz 4 75 Lamb Bixbys, Dozz. --_----- 135 fairy, 100 box _______ 4 00 English Breakfast : Pint Jars, Plain, doz. 275 spring Lamb ---------. 18 Shinola, doz. -------- 90 Palm Olive, 144 box 950 Congou, medium Jiffy Punch Quart Jars, Plain, doz.5 00 Good ___.____.___-_-_--- 16 Lava, 100 box ________ 490° Gonmue enieien "ace 3 doz. Carton ——__-_-- 225 1Gal. Glass Jugs, Pla.180 Medium ............. 14 STOVE POLISH Octagon, 120 _______ 500 Gongou, Fancy 7277 33938 Assorted flavors. 6 Gal. Kegs, each ._. 750 poor 10 Blackne, per doz. -_135 Pummo, 100 box __.. 4 85 \ Cy ---. 42@43 3% oz. Jar, Stuff., doz. 1 35 lack Silk Liquid, dz. 135 Sweetheart, 100 box _. 5 70 Oolon 6 oz. Jar, Stuffed doz. 2 25 Mutton lack Silk Paste, doz. 125 Grandpa Tar, 50 sm. 2 10 Medium 9 as FLOUR 9% oz. Jar, Stuff., doz. 3 75 1g | Hnameline Paste, doz. 135 Grandpa Tar, 50 Ige. 350 Gholes 777777 Vv. C. Milling Co. Brands 4 Gal. Jugs, Stuff, dz. 2 70 a... 11 Hnameline Liquid, dz. 135 ‘Tritby Soap,'100, 10¢ 725 Paney 7777777777 Z Lily White -------_____ Po. eae are io 2H. Z. Liquid, per doz. 140 Williams Barber Bar, 9s 50 ©” ~~7777777--------- 0 Harvest Queen ________ ee Radium, per doz. _--_ 1 35 Williams Mug, per doz. 48 TWINE Yes Ma’am Graham, Rising Sun, per doz. 1 35 Coton, 3 pl 503 -___-____ 2 20 Pork 654 Stove Enamel, dz. 2 80 SPICES Cotton 3 ‘ie eas a Loin, med, __---------- in wie Pg - = 1 98 Whole Spices Wool, 6 ply ___ 48 Ree u . ’ Sea cee gaara erie Meee et Semeur dee Neo ee eS Si heat, ema e eee ti rans ae cae Lee & Cady Brands Shoulders ~-._._._.___ 11% Stovoil, per doz. -___- 3 00 a oo -—- on VINEGAR sae ee ---- re pga Le MET Lae be SALT Cassia, Canton ______ oo Cider, 40 Grain ________ 23 ee Seimmings 8 F.0.6, Grand Rapids | Sassla, 69 phe. Goat Qua White Wine, go zraiac. colonial, 24, eos : Se : . -- FRUIT CANS PROVISIONS Colonial, 30-14% ______ 10 oo woe ——— s Mason Barreled Pork Colonial, Iodized, 24-2 1 35 Mixed Noor ot @32 WICKING F. O. B. Grand Rapids Clear Back .. 25 00@28 00 Med. No. Bbls. --.. 2 85 Mixed. 6c vkes. doz. @45 No. 0, per gross ______ so fe 7 50 Short Cut Clear26 00@29 00 © Med. No. 1, 100 Ib. bi. 95 | Mixed. Se pkes. * @ro No. 1. per gross ____~ 1 295 One pint 7 75 Farmer Spec., 70 Ib. 1 00 Nutmegs. 105-110 _. @fa No. 2, per gross _____ 1 50 Ore quart 220 9 10 Dry Salt Meats Packers Meat, 50 Ib. 65 Pepper, Black 26 No. 3. per gross 2 30 Half gallon _________- 12 15 D S Bellies __ 18-20@18-17 Crushed Rock for ice beige ama Ideal Glass Top Halt pint 22 9 00 One pint 2.00 9 50 One avert 2.9” 11 15 Half gallon —~_-..__.__ 15 40 GELATINE Jell-O, 3 doz: 2-2. 2 85 Minute, 3 doz. —-_-.._ 4 05 Plymouth, White ____ 1 55 Quaker, 3 doz. -_____ 2 25 JELLY AND PRESERVES Pure, 30 ib. pails -_.. 3 30 Imitation, 30 Ib. pails 1 85 Pure, 6 oz., Asst., doz. 90 Pure Pres., 16 oz., dz. 2 40 JELLY GLASSES 8 oz.. per doz. OLEOMARGARINE Van Westenbrugge Brands Carioad Distributor Nucon. 1 tb. 17 Holeaay, 1 1p. 2 oo 12% Wilson & Co.’s Brands eo SOrHoed. 20 20 it 13 special Roll 220-2005. 17 MATCHES Diamond, 144 box -_ 4 25 Searchlight, 144 box__ 4 25 Ohio Red Label, 144 bx 4 20 Ohio Blue Tip, 144 box 5 00 Ohio Blue Tip. 720-1c 4 00 *Reliable, 144 ________ 3 15 *Wederal, 144 ________ 3 95 Safety Matches Quaker, 5 gro. case___ 4 25 MULLER’S PRODUCTS Macaroni. 9 oz. --.-.. 2 20 Spaghetti 9 oz. -_---- 2 20 Elbow Macaroni, 9 oz. 2 20 Egg Noodles, 6 0z. ---. Egg Vermicelli, Egg Alphabets, 6 oz.__ Egg A-B-Cs 48 pkgs, _- NUTS—Whole Almonds, Tarragona... 19 Brail, Large __... 129g Fancy Mixed _.__.__. 22 Filberts, Sicily ------ 20 Peanuts, Vir. Roasted 11 Peanuts, Jumbo. std. 13 Bel Car-Mo Brand 24 1 Wb. Ting 2 4 35 8 oz., 2 doz. in case 2 65 10 Ib: pails = oe 25 , oelle .... PETROLEUM PRODUCTS Including State Tax From Tank Wagon Red Crown Gasoline —. 16.7 Red Crown Ethyl __-. 19.7 Solite Gasoline ~_-_ —. £OT 'n fron Barrels Perfeccion Kerosine __ 12.6 Gas. Machine Gasoline 39.1 Vv. M. & P. Naphtha_. 20.8 1SO-VIS MOTOR OILS In tron Barrels Bight 2.2 ee 77.1 Medium (20 W7A1 Heawy 22 17.1 me. Heavy 2.0060 CGI larine iron Barrels Eight 2 65.1 Médium: <2. 65.1 Heavy ----- eee ee cae 65.1 Special heavy -_-.:-__ 65.1 Extra heavy -------.- 65.1 Polarine “R’. 22203 65.1 Tranmission Oil __._. 65.1 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 30 Parowax, 100 Ib. _.._ 7.3 Parowax, 40, 1 Ib. __ 7.55 Parowax, 20, 1 lb. __ 7.8 jemdac, 12 pt. cans 3 00 Semdac, 12 at. cans 5 00 PICKLES Medium Sour 5 gallon, 400 count -- 4 75 Sweet Small 16 Gallon, 2250 ~----_ 27 00 5 Gallon, 789 __--____ 9 75 Dill Pickles Gal. 40 to Tin, doz._. 10 25 No; 246 ‘Ting: 2 25: 82 oz. Glass Picked__ 2 80 32 oz. Glass Thrown 2 4( Lard in tierces _______ 9% ib. tubs ....advance % . tubs __..advance % . pails _...advance % 10 Ib. pails _...advance % . pails __..advance 1, 3 Yb. pails ____advance 1 Compound tferces .__. 11% Compound, tubs _.___ 12 Sausages Bologna os 16 Liver Frankfort Pork Veal Tongue, Jellied __--___. 35 Headcheese ......__.___ 18 Smoked Meats Hams, Cer. 14-16 lb. @22 Hams, Cert., Skinned 16-18 tbe Cute eee @33 ornia Hams _. 1 Picnic Boiled oo Hams ____.._. 20 @25 Boiled Hams _____. @34 Minced Hams ______._@16 Bacon 4/6 Cert. 24 @28 Beef Boneless, rump 28 00@36 00 Rump, new __ 29 00@35 00 Liver Beef 2 16 Cale ee 55 Pork oe 10 RICE Fancy Blue Rose ____ 5 10 fancy Head -_.____ 07 RUSKS Dutch Tea Rusk Co. Brand. 36 rolls, per case _... 4 25 18 rolls, per case ____ 2 25 12 rolls, per case ____ 1 50 12 cartons, per case __ 1 70 18 cartons, per case __ 2 55 36 cartons, per case __ 5 00 SALERATUS Arm and Hammer _. 3 75 SAL SODA Granulated, 60 Ibs. cs. 1 35 Granulated, 18-2% Ib. packages 2 1 00 COD FISH Middler 2222 eas 20 Tablets, % Ib. Pure __ 19% COm oo 1 40 Wood boxes, Pure -_ 30 Whole Cod --___.. ___ 11% cream, 100 Ib., each 85 Butter Salt, 280 Ib. bbl.4 24 Block, 50 Ib. a Baker Salt, 280 Ib. bbl. 4 19 14, 10 lb., per bale -... 1 90 50, 3 lb., per bale __.. 2 30 28 lb. bags, Table __.__ 37 Old Hickory, Smoked, 6-10 Ib. 4 ih aan ear] Or CARES On HAWOES) a << o/ OG te m| O O\=z wa Free Run’g, 32 26 oz. 2 40 Five case lots ~----- 30 TIodized, 32, 26 oz. .. 2 40 Five case lots __---- 2 30 BORAX Twenty Mule Team #4, 1 Ib packages -. 3 35 48, 10 oz. packages _. 4 40 96, % oz. packages __ 4 00 CLEANSERS 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Ron Ami Cake, 18s --1 “er Brill: 2.22 Climaline, 4 doz. ---. 4 20 Grandma, 100, 5c ---- 3 50 Grandma, 24 Large -. 3 50 Gold’ Dust, 100s ---—. 4 00 Pure Ground in Bulk Allspice, Jamaica _._._. @40 Cloves, Zanzibar __.. @53 Cassia. Canton ______ MI Ginger, Corkin -_____ @33 Mustard. 2. @32 Mace. Penang _______ 1 39 Pepper, Black ______ @30 Nutmers 20 ee @43 Pepper, White ________ @57 Pepper, Cayenne __._. @40 Paprika, Spanish __._. @45 Seasoning Chili Powder, 15¢ ____ 1 35 Celery Salt, 3 oz. _._. 95 Sage 2 Om 90 Onion Salt. 1 35 Gartle. 2255 2 1 35 Ponelty, 3% oz. ____ 3 25 Kitchen Bouquet ____ 4 50 Laurel Leaves ______ 20 Marjoram,. 1 oz. _____ 90 Savory, f 07, 2 2 90 Thyme, 1 oz, -..32 3 | 90 Tumeric, 2% oz. ____ 90 STARCH Cern Kingsford, 40 Ibs. _. 11% Powdered, bags ____ 5 25 Argo, 48, 1 Ib. pkgs. 3 6U Cream, 48-1 _______ 4 80 Quaker, 40-1 ______ 07% Gloss Argo, 48, 1 Ib. pkgs. 3 60 Argo, 12, 3 lb. pkgs. 2 62 Argo, 8 5 Ib pkgs. __ 2 97 Silver Gloss, i8, Is _. 11% Elastic, 64 pkgs. __._ 5 35 Biger, 48-1 025 te. 30 Tiger. 50:-lbs, 06 SYRUP Corn Blue Karo, No. 1% __ 2 69 Blue Karo, No. 5, 1 dz. 3 78 Blue Karo, No. 10 __ 3 58 Red Karo, No. 1% __ 2 90 Red Karo, No. 5, 1 dz. 4 04 Red Karo, No. 10 __ 3 84 Imit. Maple Flavor Orange, No. 1%, 2 dz. 3 25 Orange, No. 5, 1 doz. 4 99 Maple and Cane Kanuck, per gal. _.._ 1 50 Kanuck, 5 gal. can __ 6 50 Maple Michigan, per gal. __ 2 76 Welchs. per gal. _.__ 3 25 COOKING OIL Mazola Pints, 2 dew 2225. 6 75 Quarts, 1 doz. -____- 25 6 Half Gallons, 1 doz. — 11 76 Gallons, % doz. -.__ 11 30 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 59 Rochester, No. 3, doz. 2 on Rayo, per doz. _____ 75 WOODENWARE Baskets Bushels, narrow band, wire handles _____ 1 75 Bushels, narrow band, “wood handles _____ 1 80 Market, drop handle__ 90 Market, single handle_ 95 Market, extra ____ 1 60 Splint, taree 8 50 Splint, medium ______ 7 50 Splint, small _____ 6 50 Churns Barrel, 5 gal., each -. 2 40 Barrel, 10 gal., each__ 2 5 3 to 6 gal., per gai. _ 16 Pails 10 qt. Galvanized a2. 260 12 qt. Galvanized __ 2 85 14 qt. Galvanized ____ 3 10 12 qt. Flaring Gal. Jr. 5 00 10 qt. Tin Dairy ____ 400 Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes_ 70 Mouse, tin, 5 holes __ Rat; wood 1 00 Rat, spring __________ 1 90 Mouse, spring ________ 30 Tubs Large Galvanized 2222. 8 96 Medium Galvanized __ 7 75 Small Galvanized _.__ 6 75 Washboards Banner, Globe _______- 5 50 Brass, single _______ 6 25 Glass. single _.__ 6 On Double Peerless _____ 8 50 Single Peerless ______ 7 5¢ Northern Queen ______ 5 5a Universal __-_ 7 25 : Wood Bowls 13 in. Butter ______ 5 00 15 in. Butter _____ 9 00 17 in. Butter ________ 18 00 19 in. Butter _ 25 00 WRAPPING PAPER Fibre, Manila, white 05%; No. 1 Fibre i oe 06 Butchers D F __ oe Wrath 0616 Kraft Stripe _____- 0934 : YEAST CAKE Magic, 3 doz. _______ 2 70 Sunlight, 3 doz. ______ 2 70 Sunlight, 1% doz. ___ 1 35 Yeast Foam, 3 doz. _. 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per dos. 30 IN THE REALM OF RASCALITY. ——— Questionable Schemes Which Are Under Suspicion. An advertising agency placed adver- tising copy for clients who offered such a variety as, big money raising hares, advice on motherhood, a remedy for bladder trouble and a treatment for bladder weakness. Signing a stipula- tion with the Federal Trade Commis- sion the agency agreed that if the Commission would not make it a party respondent in proceedings against the advertiser-vendor, it would be bound by any order to cease and desist that would issue. The vendors are charged with making false and misleading Statements that would deceive pur- chasers, An alleged cure for asthma as well as a treatment for stomach ailments are the subjects of a stipulation be- tween the Commission and the adver- tising agency which placed the copy for the vendor. The agency agreed that if the Commission would not make it a party defendant in proceedings against the advertiser it would abide by any order the ‘Commission may is- sue. Advertisements of an alleged cure for rheumatism were placed for pub- lication by a corporation advertising agency under arrangements with the vendor. The agency signed a stipula- tion with the Federal Trade Commis- sion agreeing that if the Commission would not join the agency as a corre- spondent with the advertiser in pro- ceedings pending against him, it would not insert advertisements of the re- spondents’ products which contain misleading advertising, and that if a cease and desist order should issue against the advertiser, the agency would not violate such order. A corporation engaged in placing for publication in periodicals of general circulation the advertisements of a group of clients who seek salesmen, has signed a stipulation with the Fed- eral Trade Commission agreeing to stop inserting false and misleading ad- vertising. In these advertisements the clients promise large and excessive earnings for those who will sell a new “trouble” light and a line of shirts. The agency agreed that if the Com- mission would refrain from making it a party with the advertisers in pro- ceedings pending against them, it would not insert or publish advertise- ments of the respondents’ products containing false representations and in case a cease and desist order should issue against the advertisers, the agen- cy would not violate the order. A corporation carrying on a business of designing and manufacturing greet- ing cards will discontinue circulation of advertising matter containing false, ex- aggerated or derogatory statements concerning the business or methods of its competitors, with the effect of re- straining or tending to restrain such competitors in the conduct of their business or of dissuading customers or prospective customers from buying from such competitors. The company will stop distributing letters, advertise- MICHIGAN TRADESMAN ments and other printed matter under the name of an association or assccia- tions, or under any other name or names purporting to be those of an existing, func ioning association or as- sociations, when, in fact, such group Or groups are not independent of the respondent, and, existing only in name, are controlled by the respondent. A corporation manufacturing a prod- uct used in oiling leather, shoes and the like will not advertise its article by means of a word which implies that the product is composed wholly of neat’s- foot oil, when such is not the fact; unless, when the product is composed in substantial part of that oil and the designating word is used, it shall be accompanied by the proper qualifying word to clearly indicate that the preparation is not composed wholly of neat-s-foot oil. Words or pictures which imply or have the tendency to deceive buyers into believing erroneously that its product is composed in whole or in part of camel’s hair, will be discon- tinued in the advertising of a corpora- tion engaged in the manufacture of a fabric used in making coats. Engaged in the sale and distribution of cotton goods, including blankets, towels, sheets, and piece goods, a cor- poration will no longer use the word “Mills” in printed matter in any way that would imply to purchasers it owns or controls a factory wherein the prod- ucts it sells and distributes are made, when such is not true. Selling and distributing trisodium phosphate, used as a water softener, a corporation will not use the word “Soap” as part of its corporate or trade name and in advertising and labeling its product so as to confuse purchasers into the belief that the ar- ticle is a soap, when such is not the fact. Tablets alleged to be capable of re- ducing obesity will no longer be de- scribed by a corporation distributing them by means of a trade name or by statements which do not truthfully represent the products and the results obtained from their use. The company will also cease stating that prices and terms offered by it in advertising mat- ter are special or introductory, or for a limited time, at a reduced price, when such is not the fact. An individual manufacturing reme- dies for diseases of dogs has agreed in a stipulation with the Federal Trade Commission to stop using in advertis- ing matter statements that would have the tendency to deceive buyers into be- lieving that his remedies were carried by Rear Admiral ‘Byrd in the latter’s expedition to the South Pole, when such was not the fact. The foregoing agreement is covered in the Commis- sion’s stipulation No. 731. A firm of copartners manufacturing collapsible cardboard boxes used for storing articles of wearing apparel will cease and desist from labeling their goods as cedarized, so as to deceive buyers into the belief that the prepara- tion with which the interiors of their boxes are treated contains oil of cedar wood, or that such oil is present in quantities sufficient to enable the prod- ucts to be accurately described as cedarized, when such is not true. Subscription books consisting of a twenty-volume set will no longer be sold by a corporation under the plan of using fictitious prices or a time limit, or pretended reduction in its alleged prices, whereby purchasers may be de- ceived into believing that they are obliged to subscribe within a limited time in order to obtain the advantage of such alleged reduction. The com- pany will also discontinue stating that the prices at which such books are of- fered are special, introductory, for pub- licity, or for any other reason reduced from regular prices, when this is not true. A corporation manufacturing flavor- ing extracts and syrups will cease use of advertising containing the name of a German city and German words or phrases, so as to imply or have the tendency to deceive purchasers: into believing that the product is of foreign manufacture or made in Germany and imported to the United States, when such is not the fact. Other phrases implying that the product is a rye or bourbon extract, when such is not true, will be discontinued. ‘Such words as grape, orange, lemons, cherry, straw- berry, and raspberry will not be used in any way which may have a tenden- cy to deceive buyers into believing that products of the company are composed of the juices or fruits named. /Pro- vision is made for use of these names with proper qualifications when the product is composed in substantial part of these juices or fruits. A fruit cake flavoring will no longer be labelled so ‘as to tend to mislead ‘buyers into believing that it is a Euro- pean product or imported to the United States, when such is not the fact. “Pep Tablets” were sold by a com- pany declaring itself to be manufac- turing chemists, importers and export- ers, with offices in several cities. Hav- ing advertised in various periodicals and by correspondence and literature that such tablets were French tablets and would restore vitality, pep, and youthful energy, the concern has re- vised and corrected all of its advertis- ing copy and stipulated with the ‘Com- mission that hereafter it will not use or publish false and misleading repre- sentations that would have the tenden- cy to deceive those who buy its products. -_—_so-s Egg Consumption of Country Analyzed We have little exact information of the extent to which eggs are used as food by the average household. It would seem, however, to be rather casual, depending on the price. When eggs are cheap they are used rather freely—when expensive, much less so. It as difficult to measure the egg con- sumption of the country, because so many are consumed by producers or are sold at retail without going through trade channels from which accurate statistics can be obtained. March 4, 1931 The cold storage industry has gone a long way toward stabilizing the price of eggs, and as the quality of the stor- age product has improved there is Jess spread between the cost of storage and fresh eggs. The housewife needs to learn that storage eggs may be used quite as satisfactorily as fresh eggs for most cooking purposes in the house- hold. The appeal of the fresh egg is a bit difficult to overcome but the price dif- ference in favor of the stored product is a strong talking point and is help- ing to make possible the use of eggs in homes which formerly could not afford them during the winter months. The increased care in handling the storage egg, with corresponding higher quality, is tending to wipe out any prejudice which existed in the public mind. It will be much easier to educate the public to give a proper recognition to eggs as a dietary essential when ‘as much care and standardization can be given to the egg supply as is now given to the milk supply. When we are able to lower somewhat the year-round cost of eggs to the consumer, for their usual prices deny them to many who need them, without doubt we shall be recom- mending, from the standpoint of econ- omy as well as good nutrition, 'the use of an egg a day for every growing child and mother, and three or four eggs per week for ‘every other adult. Hazel ‘Stiebeling, Federal Food Economist. ———- > —__ The “Hitch Hiking” Nuisance. With the tourist and resort season not much more than ninety days ahead, there is timeliness in the suggestion by Richard Harfst, manager of the Detroit Automobile club, that war on “thumb tourists” and “hitch hikers” is in order and that an enactment out- lawing them, similar to those already on the books in five states and the District of Columbia, would be a good thing. - The practice of soliciting (in some cases the word “demanding” applies better) rides from motorists, and es- pecially from tourists, has become a big nuisance in Michigan and also con- siderable of a danger, both to those who drive and to those who solicit. | The person who grants a “lift” in some parts of the State can never be certain that he is not taking a thug into his car. That is emphatically true within cities. Likewise the person who ac- cepts a ride cannot be certain whether he (or she) is not getting into dan- serous, even murderous company. Aside from that, “hitch hiking” at the best is a genteel way of playing the hobo. It is neither more nor less than begging, and the fact that many young people may indulge in it for adventure or out of unreflecting light- ness of heart, does not alter the fact that it is an evil which ought to be abated, and from which self respecting — people ought to refrain.—Detroit Free Press. en Adrian—The Oliver Instrument Co., 1406 East Maumee street, manufac- turer and dealer in machine tools and supplies, has merged the business into a stock company under the same style with a capital stock of $200,000, $140,- 000 being subscribed and paid in. March 4, 1931 MICHIGAN TRADESMAN VAGARIES IN AGRICULTURE. (Continued from page 14) above ‘the tile. This condition was ac- counted for perfectly when we gave thought to it afterward, for under ‘Bur- ton Farm there lies an area of coarse gravel which extends from a foot be- low the surface down to the water table fifty feet below. Capillary at- traction in this coarse gravel could not be relied upon, and when the drouth asserted itself, it was dry clear down to the water table and my three hun- dred and fifty barrels of water simply trickled down through to the water table, and the little streaks of green were the only harvest from all my efforts, Another of Charlie Garfield’s dreams was On the tongues of most of my friends, but they were thoughtful and kind in their sympathetic expressions. The windmill served for some years and I took another method of distribu- tion from the surface and made the best of a bad bargain. Later on, through an arrangement with the city, by which I paid a considerable portion of the expense, a water main was ex- tended from the Pere Marquette. rail- road crossing to the Farm, and since that period we have enjoyed an abund- ance of water at an expense which never has seemed exorbitant. As I leok back upon this and other adventures on Burton Farm, I am al- ways inclined to see the funny side of them because in the long run enough of my dreams have proved true to overcome the disappointments of those in which the unexpected happened and defeated my plans. Chas. W. ‘Garfield. —»>++___ YOUR INCOME TAX. (Continued from page 17) The sale of any article of personal property can be treated on an install- ment basis where the price is more than $1,000 and less than forty per cent. of the price is received in cash in the year of the sale. Real estate sales bring up the ques- tion of depreciation and improvements and betterments, and the manner in which they affect cost. The law al- lows a deduction for depreciation each year. ‘The’ dépreciation alldwance is regarded as returning to the taxpayer that much of ‘his original cost. Hence, when the property is sold, the original cost must be reduced by the amount previously allowable for depreciation, even‘though no depreciation was, in fact, claimed in the prior -returns. On the other hand, improvements and bet- terments are added to. original cost. Though ‘I recognize the sérious limitations of an. article of this size and scope, I hope that it may never- theless be of some assistance in clarify- ing the provisions of the law for read- ers, or in enabling them to prepare their income tax returns with a some- what better understanding of the “rules of the game.” —.\M. IL, Seidman, Certified Public Accountant. —_-2-. Constructive Plan Suggested For Gro- _ cery Conventions. « (Continued from page 20) chant, but the store pays his bills as if it were an integral department. ‘Credit losses in this case run ¥% per cent. : Household goods in one large store have long been institutional and are continued, but a new owner’s examina- tion shows that the stock turn is so slow as to offset an apparently fine margin, This statement shows how the big boys know what they are do- ing. To know what one does is one of the best ways to become big. ‘Constant pushing for more business characterizes these men. Regardless of times and seasons, they seek and work for constant increase. -One man sets not merely general sales quotas but specific ones. What sales were made in special lines last season are taken as a basis for quotas this season. He finds it a helpful plan ito give his sales- men and women a definite number of cases, dozens, boxes or other to sell— or exceed—each week. Under such a plan there is no danger that anyone will forget the work he has to do to- day—at once—to get clear for the week ahead. Close check on stock shows that shrinkage in one store runs 34 per cent. How many small grocers have this vital factor in mind? How many of them ever think of it? Growth is not haphazard. Men do not just chance to progress and prosper. Not only is such group discussion valuable to those who take part in it, but anyone privileged to listen in—or read the proceedings after the convention—is certain to benefit therefrom. Paul Findlay. 22a Proceedings of the Grand Rapids ’ Bankruptcy Court. (Continued from page 23) ule shows assets of $3,850 of which $350 is claimed as exempt, with liabilities of $5,634.76. The court has written for funds and upon receipt of same the first meeting of creditors will be called. The list of creditors of said bankrupt is as follows: Ackerman Elec. Supply Co., G. R. $4,800.00 Chet’s Furn. Co., Grand Rapidds___7.50 DeGroot, Grand Rapids ____________ 39.00 DeKorne Furn. Co., Grand Rapids 4.98 Herman N. Dosker, Grand Rapids 60.00 Geo. Fennema, Grand Rapids ______ 20.00 G. R. Savings Bank, Grand Rapids 140.00 Korten & TenHopen, Grand Rap. 270.28 Benj. Ronda, Grand Rapids ______ 273.00 Shipman Coal Co., Grand Rapids__ 20.00 In the matter of Charles W. Parks, Bankrupt No. 4294, the trustee has filed his report showing no assets except those exempt, and the case has been closed and returned to the district court, as a case without assets. : In the matter of J. Frank Quigley, Jr., doing business as Quigley Lumber Co., Bankrupt No. 4178, the trustee has filed his return showing no assets and the case has been closed and returned to the District Court, as a case without assets. In the matter of ,James M. Peterson, Bankrupt No. 4362, the trustee has filed his first report and account, and an order for the payment of current expenses of administration has been made. In the matter of Hubert H. Woltier, Bankrupt No. 4846, the trustee has filed his return showing no assets over and above liens and exemptions, and the case has been closed and returned to the dis- trict court, as a-case without assets. Feb. 28. We have to-day received the schedules, reference and adjudication in the matter of Cornelius M. Waal, Bank- rupt No. 4413. The bankrupt is a resident of Ludington, and his occupation is that of a meat dealer. The schedule shows assets’ of $340 of which the full amount is claimed as exempt. with liabilities of $4,870.89. The court has written for funds and upno receipt of same the first meet- ing of creditors will be called. The list - creditors of said bankrupt is as fol- ows: : City of Manistee __.......... $ 11.00 H. D. Bradfird, Manistee ______ 11.00 Doopp Bros., Mt.:Clemens ________ 337.58 Dickery Dick, Muskegon __________ 100.00 R. Gumz & Co., Milwaukee ________ 300.00 E. R. Godfrey Sons Co., Milwaukee 165.88 A. Grossenbach Co., Milwaukee __ 131.77 : Butcher Supply Co., G. R. 15.16 Gibson Hauck Coal Co., Manistee__ 17.00 S. H. Hill, Paxton, i, 0 21.2 -25 Hekman Biscuit Co., Grand Rapids ° 24.49 Harvey Auto Co., Manistee ____ 30.73 H. J. Heinz Co., Detroit ________ 69.38 Fred C. Larsen Estate, Manistee 762.50 Larsen’s, Manistee ________________ 70.00 Manistee County Sav. Bank, Man. 100.00 Manistee Fruit Co., Manistee -_.__ 84.49 Mt. Clemens Garage, Mt. Clemens Mt. Clemens Credit Bureau ______ 4 nistee News Advocate, Manistee 190.13 m. Miller Hdwe. Co., Manistee 5 Mich. Bell Tele. Co., Manistee —___ Manistee Auto Parts, Manistee ___. 7.25 Meyer & Wahr, Manistee ________ Nellies Printing Co., Mt. Clemens Northern Creamery Co., Manistee Proctor & Gamble, Detroit ________ 22.58 Ruggles & Rademaker, Manistee__ Ross Dairy & Ice Cream Co., Manis. 5.12 Radiant Elec. Co., Chicago = _____ ~ 48.00 Swift & Co., Chicago ______________ 410.00 Steindler Paper Co.. Muskegon ____ 35.64 James Volpe. Manistee ~___________ 651.00 Widlar Co.. Cleveland ~________.__ 45.35 Mrs. E. E. Wellman, Manistee ____ 43.17 Arthur Hintz, Manistee ______-___ 12.00 Lehr Tire Co., Manistee ___.______ 15.00 Steve’s Coal Co., Manistee ~-______ 20.00 ~ Mercy Hospital, Manistee —~_-_____ 15.00 E. O. Thompson, Bear Lake ______ 65.00 Dr. L. A. Lewis, Manistee ________ 10.00 Dr. H. A. Ramsdell, Manistee ___._ 40.090 Lulu Huff, Brethren —__-__________ 75.00 Jamieson Estate, St. Ignace______ 300.00 In the matter of George Van Dellen, - Bankrupt No. 4884. The first meeting of creditors in this estate has been called for March 16. In the matter of Adolph Lapin, doing business as Paradise Lingerie Shop, Bankrupt No. 4878. The first meeting of creditors has been called for March 17. In the matter of Paradise Lingerie Shop, Bankrupt No. 4378. The sale of assets in this matter has been called for March 18, at the premises formerly oc- cupied by the bankrupt, 305 South Bur- dick street. Kalamazoo. The stock con- sists of ladies ready-to-wear,. costume jewelry, hosiery and underwear, all ap- praised at $1,170.85, together with fixtures appraised at $1,795.85. Said fixtures con- sist of wall cases. counter and _ stools, cash register, booth mirrors, chairs, etc. All interested in such sale should be pres- ent at the date and time above stated. In the matter of Floyd M. Parslow, Bankrupt No. 4400. The funds have been received and the first meeting of cred- itors has been called for March 17. In the matter of Edward B. Gardner, Bankrupt No. 4398. The funds have been received and the first meeting of creditors has been called for March 17. In the matter of Aloysius H. Carmody, Bankrupt No. 4363. The funds have been received and the first meeting of cred- itors has been called for March 17. In the matter of Hans Petersen, Bank- rupt No. 4885. The funds have been re- ceived and the first meeting of creditors has been called for March 17. In the matter of Ted Tripp, Bankrupt No. 4389. The funds have been received and the first meeting of creditors has been called for March 18 In the matter of Charles J. Roos, Bank- rupt No. 4401. The funds have been re- ceived and the first meeting of creditors has been called for March 18. In the matter of Eli Nimz, individually and doing business as the Vogue Fashion Shop, Bankrupt No. 4379. The first meet- ing of creditors has been called for March 18. In the matter of Charles Schall, Bank- rupt No. 4407. The funds have been re- cived and the first meeting of creditors has been called for March 18. In the matter of Oscar McKinney, Bankrupt No. 4899. The funds have been received and the first meeting of creditors has been called for March 18. In the matter of Deeb Balish, as Balish Mfg. Co., Bankrupt No. 4408. The first meeting of creditors has been called for March 19. In the matter of William M. Baxter, Bankrupt No. 4375, the first meeting of creditors was held Feb. 19. The bankrupt was present in person and represented by attorney William H. Messinger. One creditor was present in person. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without Gate, and the case has been closed and returned to the district court, a's a case without assets. ——_—_»--—____. My Familiar Room. Within My own familiar room— A world diminutive— Far sweeter imagery Have I ‘Than he who would presume To find content Racing a continent. Strange furlongs never share In any human care; Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY uctioneer and | 734 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. Nor lands remote Nor sea Become real company. Though quite alone I Am Within these pictured walls Anxiety Is gone So friendly are their halls The faithful Irish clock Of Londonderry stock Will keep Aright alway The hour By night or day. That painted scene Of sunlight there Falling between The birches Recalls a brook And my old fishing nook. But here Soft shadows play On Barnegat’s fair bay. Above, In green and white, A cottage stands Beside the Northern Sea From whence Old Trail begins; Along it oft in summer time I never fail To follow dale and wood Where maple, beech and pine Perhaps have stood A thousand years. From this Arm-rocking chair A dear beloved one Did ever shower on me Her fervent prayer For its felicity. This rug she hooked; Embroidered too the covered stool. When formerly she taught These very books Were used. in school. The metal shade she wrought Those window drapes In green And lavenders Were also hers. When winter days Are here Skies overcast And drear This fireplace and its hearth Together bring An added worth For often there I dream Of flowers A stream And her; Until a fairer world With sweeter imagery Have I In this familiar room. .Charles A. Heath. Business Wants Bepartment Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. For Sale—32 volt Hobart coffee mill, nearly new. CHEAP. Edgar Foxton, Linden, Mich. 386 For Sale—Suburban bakery, Large corner lot. All improvements. Newly built. Apartment above. Every- thing $12,000. Battle Creek. Address No. 383 c/o Michigan Tradesman. 383 Hotel in Western Michigan resort city desires middle-aged clerk, good person- ality, able to invest about $5,000. Mod- erate salary. Address No. 385, c/o Mich- igan Tradesman. 385 FOR SALE—Old established grocery and meat business in Muskegon. Doing good business. Always a money maker. Has been in same family thirty years. Owner is deceased and heirs wish to dis- pose of same. Will sell or rent building separately. John Kolkema, 140 Apple Ave.. Muskegon, Michigan. 382 NEW REFRIGERATORS, 16 to 18 cubic feet capacity. equipped for either ice or electric refrigeration. Porcelain lined, cork insulated. 16 cubic foot box, $70. We took over the entire stock of the Challenge Refrigerator Co. of Grand Ha- ven and have only 22 of these bix boxes left for disposal. COLUMBIAN’S WARE- HOUSE FURNITURE COMPANY, Logan Street and Ionia Avenue, Grand Rapids, Mich. Phone 94-278. 375 grocery. I OFFER CASH! For Retail Stores—Stocks— Leases—all or Part. Telegraph—Write—Telephone L.. LEVINSOHN Eee E A AMO Tol ee Telephone Riv 2263W Established 1909 ne a eae ARE ESTA MICHIGAN TRADESMAN March 4, 1931 DETROIT DOINGS. Late Business News From Michigan’s Metropolis. The attorneys of the defunct Na- tional Grocer Co. called a meeting of the larger holders of preferred stock, to be held in Detroit last week, to con- sider the plan of turning the real estate over to a committee of the preferred stockholders as soon as the bank and merchandise indebtedness of the estate has been paid in full. So far 50 per cent. of the indebtedness has been paid and nearly enough money is in the hands of the Guardian Trust Co. to pay the remainder. It was decided to get out a circular letter to the prefer- red stockholders recommending that a committee of five be designated to un- dertake the handling of the seven un- sold buildings. This action is based on the theory that the expense of handling the real estate will be much less than to permit it to remain in the hands of the trust company. The five men selected for this undertaking are as follows: F. D. Vos, Traverse City. M. L. Elgin, Grand Rapids. Mr. Elliott, Detroit. Aj representative of the John P. Hemmeter estate. A representative of the Frank Letts estate. It is thought that enough can be realized from the sale of the buildings to pay the preferred stockholders somewhere from 25 to 50 per cent. of their holdings. Mr. Cotter, who has handled the bankrupt estate for the Guardian Trust Co., attended the meeting and defend- ed his organization from the criticism made by some of the larger creditors as to the expense of closing out the stock. He stated that the amount realized fromi his source amounted to 90 per cent. of the cost of the mer- chandise, which he considered a very good average. An involuntary petition in bankrupt- cy has been filed in U. S. District Court here against Karl, Isidore and Morris Kutinsky, individually and as copartners trading as Kutinsky Bros., retail dry goods and shoes, by Law- head & Kenney and John McNeill Burns, attorneys, representing Eardy Shoe Mfg. Co., $88; Medway Shoe Mfg. Co., $74; National Dry Goods Co., $800. Involuntary bankruptcy proceedings have been filed in the U. S. District Court here against Bruno A. Stieber, retail dry goods, by Irwin I. Cohn, at- torney, representing Yolles Gilbert & Co., $254; I. Shetzer, $244; M. Starr & Co., $64. ; Local holders of Holland Furnace stock are heartened by recently activity and buoyancy in the issue. Market action is believed to reflect the an- ticipated good earnings report for 1930 which will issue shortly. Profits for the year are expected to be well in excess of $3.50 per share. Sales are understood to have totalled slightly less than in 1929 but to be well abové the 1928 figure. On this basis the past year. would be the second best in the company’s twenty-four years of opera- tion, ‘here are confident that, The automobile industry glides into March expecting the month to pro- vide a positive key to the remainder of the year and ready for any intima- tion it may give. Ever since last Fall the industry has regarded March as the period in which it could set its course for 1931. January and Febru- ary have been marked by a gradual increase in retail sales and production, but the industry has not yet unleashed its productive power. If the current month marks a con- tinuation of the upward trend, this will be construed as justifying an in- crease in car output more nearly nor- mal and closer to the profitable ca- pacity of the industry. Executives given fair weather, this is what the month will bring. They still adhere to their belief that the first quarter will bring slow recovery, the second more rapid buy- ing and the last half of the year truly normal operation. So far as the motor car companies are concerned, the present employment situation ’in Detroit is regarded as well in hand. For more than three months, but especially since the first of the year, the industry has given employ- ment to as many men as possible. ford and Chevrolet, naturally, con- tinue to lead in employment recovery. The former is said to be operating on a three-day week, with individual de- partments running four and five days when occasion demands. The ford Co. still carries approximately 100,000 men on its roster, the number with which it resumed operations six weeks ago after the shutdown for inventory. Canada’s new tariff on automobile imports is a subject of general concern and discussion among motor car execu- tibes here. General Motors, ford, Stu- debaker, Chrysler and Durant all have factories in the Dominion and are not affected. Packard, Nash, Hupmobile, Auburn, Graham, Marmon and Willys, among others, have no Canadian plants, and unless they build in Cana- da they are expected to feel the ad- vance in the tariff. Assurances which continue to come to Robert O. Lord, president of the Guardian Detroit Union Group, to the effect that the Nation’s bankers will co-operate with retail motor car deal- ers to the limits of sound banking practice, are heartening to the auto- motive industry. Mr. Lord recently wrote his fellow bankers throughout the country asking every reasonable relaxation of the credit stringency af- fecting motor car dealers. Their re- plies are looked upon here as removing one of the largest obstacles to the in- dustry’s recovery. t— ----- Late Mercantile News From Ohio. Portsmouth—Bruce Hoobler, retail clothing and furnishings goods. In- voluntary bankruptcy schedules, filed in U. S. Court at Cincinnati, list assets of $1,913, of which $1,500 is stock in trade. Liabilities are $8,635, of which $8,422 is unsecured. Girard—Sidney Pollatsek, trading as Sid’s ‘Store, men’s furnishings and work clothes, 27 East Park avenue and 42 Liberty street. A composition offer of 22% per cent. has been submitted to creditors in this bankruptcy case and Murray A. Nadler has been appointed distributing agent. Cleveland—Max Arnold, trading as Arco Cap Co., has filed a voluntary petition in bankruptcy in the U. S. District ‘Court here, listing liabilities of $4,104 and assets of $1,535. ‘Cincinnati—Debts of the ‘Shannon & Sokup Co. amount to $52,799, accord- ing to a report filed in Probate Court here by W. R. Benham, assignee of the company. He applied to Judge Wm. Lueders for authority to pay a first dividend of 10 per cent. to the creditors. No estimate of the firm’s assets could ‘be secured. It was stated that a good deal of the firm’s assets were represented by accounts receiv- able, some on the 10 pay plan, which have not yet been collected. Columbus—The usual yearly con- vention of the Ohio Retail Dry Goods Association will ‘be dispensed with this year, and instead, the activities will be directed to holding fifteen district meetings, it is announced by C. E. Dittmer, secretary. These meetings will ‘be held in conjunction with the Ohio Retail Clothiers’ and ‘Furnishers’ Association, the Ohio Valley Retail Shoe Dealers’ Association, and other groups, and will start soon after Easter and continue until the usual summer vacation. The State has been divided into five districts, in which geographical similarity is the controll- ing factor. The meetings will be in the nature of merchandise clinics with the discussion of “Plans for 1931” as the central thought. In the place of the usual election of officers, ballots for the election of 15 directors, one from each district, have been sent out. These directors after election will meet to select the president, vice-president, sec- retary and treasurer. The constitution has been amended to take care of the change. —_2- Gabby Gleanings From Grand Rapids. George Smith, druggist at Holland, has remodeled his store with fixtures purchased from the Hazeltine & Per- kins Drug Co. William Burston, Farwell, has open- ed a new drug store at ‘Clare. His fixtures were ‘purchased from _ the HHazeltine & Perkins Drug Co. Charles Didrickson druggist at Frankfort ,is remodeling his store with new fixtures and soda fountain pur- chased from the Hazeltine & Perkins Drug Co. Benj. Nott, President of W. R. Roach & Co., is spending the week in Washington on business for the Na- tional Canners Association. Ed. Dooge (Rademaker & Dooge) is spending a month in Los Angeles as the guest of his brother, Wm. E. Dooge, who has formerly engaged in the grocery business in this city. The A. & P. Co. has agreed to dis- continue advertising Gerber products at 10c per can and to restore the price to 13c per can and two cans for a quarter. Ira F. Gordon, the greatest pump salesman in America, is enjoying a three weeks’ vacation at St. Petersburg, Florida. He is accompanied by his wife. —_—_—_>--.___ Detroit—R. W. Standart has been appointed receiver of Standart Bros., wholesale hardware dealers. Why Hop On a Good Citizen? Grand Rapids, Feb. 28—I note in your issue of February 25 that you again suggest that Joseph Brewer build a monument to himself by buying the interurban site and presenting it to the city as a solution of the audi- torium mess. Why should Mr, Brewer do this? He went outside and accumulated his wealth and then came back to his home town and put it into circulation and it would seem to me that that is “sumpin” when we consider how much wealth there is in the hands of Grand Rapids people which ‘thas ‘been made in Grand Rapids, though not by its pres- ent holders, but by those who have gone before, leaving millions unearned by the present owners, but built up through the growth and prosperity of Grand Rapids. Granting that anyone has a right to fill his pockets with fishhooks to protect the money passed on to him, why hop a chap who went out and got his and then came home and identified himself actively and ab‘y with enterprises which are a credit to the city and builders of its progress? George A. Murphy. —_————-» >> Sized Up the Situation Correctly. South Pasadena, Calif.. Feb. 28—I read your comments in the Tradesman relative to Joseph Brewer and was much pleased with your truthful state- ment. [I have known Mr. Brewer for a long time and you have sized up the situation accurately. He was a clerk and stenographer for me in the early ‘00s. His critics are many. No man of value can avoid calumny, which is the filth of a sordid mind. ‘Suspicion haunts the guilty mind.” Charles M. Heald. —_—__2 + - Hides and Pelts. Green: Noo te oe 03 Green, NO. 2 20 ee 02 Cured; No. io ee 04 ined. No. 2 03 Calfskin, Green, Calfskin, Green, Calfskin, Cured, Calfskin, Cured, Horse, No. 1 _-_3_. Horse, No: 2. 2.2.23 Pueen 10@40 Peas 5@10 Taliow. Prime - 95% ee oe 04 ES Pe ee OPEN AS ee Pees 03 Wool. Unwashed, medium -______-_______- @2n Unwashed. rejects ---.---_---___---__ @15 Unwesmed. fw 8 @15 na area Saginaw—Elmer J. May has been appointed receiver of the Saginaw Lad- der Co. THE PAGE MILK COMPANY « Merrill, Wis. a)