{ e Forty-eighth Year Mir 31'31 AB CMAN HAHIDB Lif Pig LEX =a 7 R a C 2 5D YY PgR Set Rte ED .4 ee ROL Gas NY DERI VIS BN Ses . Se AS RSS } OK, o) iL) N Cas A\ “(a0 KC a9 rh ak CONT F ve i, PE c in py at c oT St ACK. oF By a | CAT) 0 . BN UE El 8 Be He Sea Da Fie 4) DA | PN “See Le NOR eS r oa Os oD p ( , BAC Ve Rs B a, : es NS Pe AWS Ge (E A Ot ee a eG RAC Ay WIZZ ye SZ ar INEZINNS a BPUBLISHED WEEKLY 9 (> 5 Woe. # TRADESMAN COMPANY, PUBLISHERSE s ain ast SSCS ae EEE SG EONS ESS SSIES SS ROE ¥ « é “ we egy RO mgr cermgattRt amen’ ae BP Sane NE AO AE rey OT agg em : “Se w ‘ ° m 4 : : s ~ 7 4 ‘ oN f 4 4 ek . . b ag j cn OR gg er ar er eae OF TT GFT I IT I I I I I TT I IT IT IT I OT IE TT CT I I I NT IT NT IT IT IT IT NE IT IT Library St Public Reference Library, 2 GIFTS The best thing to give to your enemy is forgiveness; to an op- ponent, tolerance; to a friend, your heart; to your child, a good example; to a father, deference; to a mother, conduct that will make her proud of you; to your- self, respect; to all men, charity. F. M. Balfour a a ae a a a a a a ee ay ~) FURNITURE RESSING HOUSANDS of women consider Semdac as a household necessity. For years Semdac Liquid Gloss has been a standard polish in homes : ae ia throughout the Middle West. With the combina- | rn af tion of Semdac Liquid Gloss and Semdac Furni- ve 4 iB a ture Dressing you can make two sales where you 2 1] — 7 ) SUPERIOR formerly made one. —|P_cuicaco. us.a 1 i eee , Stock these products ... display them... watch ae NT the ease with which they sell. a STANDARD OIL COMPANY (Indiana) SET i | General Offices: 910 South Michigan Ave., Chicago, Ill. : 4 ‘g 1707 | FURNITURE = 4 DRESSING ~~ LIQUID § So. lO tistiéié‘SSCO ) G Ge SSN CMAP ~~ Chi Te a } Forty-eighth Year GRAND RAPIDS, WEDNESDAY, MARCH 25, 1931 Number 2479 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly im advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of current issues, 10 cents; issues a month or more old. 15 cents; issues a year or more id, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Scathing Indictment of the Chains We women consumers want more genuine merchants and fewer chain store robots. We have no prejudices against chain stores, per se, because they helped us break down the old cob-webbed era of the open sugar barrel, the cat on the bread coun- ter—and overly long profits. But retailing conditions as they have developed in the last ten to fifteen years along standardizing chain store policies have been distinctly and increasingly to the consumer's disadvantage. Nor, from what I can gather, are they to anybody's advantage. The five outstanding deficien- cies of this present robot retailing I would set down as follows: 1. Over-emphasis on _ price cuts, “‘bargains’’ and misleading price statements. 2. Limited = stock, narrow range of assortments and sizes. 3. Unsatisfactory distribution of goods, particularly new and improved products of manufac- turers and trade-marked mer- chandise. 4. Unintelligent, clerks. 5. Unsatisfactory or limited store service. No fault of this present robot system is more pernicious and more repressing in its effects on the consumer than the chain store practice of carrying only limited inadequate stocks and incomplete assort- ments. What women want is better merchandising and more intelli- gent human understanding of their psvchology and their prob- lems. Retailing has degenerated from intelligent merchandising in- to automatic robot bundle wrap- ping, and silently the consumer has been expressing her position by selecting other types of retail- ing distribution. As a representative of ‘Mrs. Consumer,” [ ask for the elimina- tion of fly-by-night retailing, hec- tic changes, hectic competition, misrepresentation and _ insincere price cutting tactics. I ask for helpful, intelligent, constructive service; | ask for a merchant who shall be as up-to-date scientifically as possible, but who can still give the human values which most of all the consumer expects from the retailer. Mrs. Christine Frederick. ——___e +> ___ The Very Latest in Business News. Industrial employment and wages showed improvement in February for the first time in a good many months, the Secretary of Labor, William N. Doak, announced last week. The data supporting this statement are prelim- inary figures of the Bureau of Labor Statistics: a 1.4 per cent. employment gain and a 7.5 per cent. payroll gain, comparison being made with the fig- ures of the month before. These gains, Mr. Doak says, are more than seasonal. Less than half a billion dollars of extraordinary individual losses in the wreck of 1929 is far below estimates current at the time of the crash. But the losses of those who held on into 1930 in the forlorn hope of a rally have still to be recorded from the returns of that year. In any case, however, the figures (incomplete though they are) are sig- nificant as evidence that the troubles of 1930 were the anticipated cause of the stock market tumble rather than the result of that disaster. By way of contrast, it is interesting to recall that work people, not counting agricultural and office workers, lost at least $7,- 600,000,000 in wages during 1930, there- by impairing buying power with la- mentable effects on business. The average price of commodities did not change last week, the Irving Fisher index number standing at 76.0, the same as the week before. Cotton cloth production has risen sharply in the last seven months, es- pecially recently, the index number having reached 86.7 last week com- pared with 67.4 in August. This is one bright spot in the industrial skies, notable even in the textile industry which, after long prostration, is show- ing decided powers of recovery. Maxwell House Coffee’s price to dealers was cut five cents a pound last week, the most drastic reduction thus far made. This radical step undoubt- edly presages a redoubled drive for volume and may lead to lively times in the coffee trade which for some time has been enjoying an exceptional degree of prosperity. Sears, Roebuck is going into auto- mobile insurance in rural districts where, according to estimates, only one in five cars is insured because such territories are not attractive to insur- ance agents. The business will be by mail, not in any case by stores. Six cities in Indiana, Michigan and ~ Ohio having a combined population of 559,208 had total retail sales in 1930 of $326,732,322, of which independents had 60 per cent., chains 30 per cent., the other 10 per cent. going to what the Census of Distribution classifies as other types of organization. The cities are: in Indiana, Elkhart and Mis- hawaka in Michigan, Kalamazoo, Port Huron and Flint, and in Ohio, Akron. In these cities there were 5,014 in- dependent stores and 1,463 chain stores. The independents had 14,933 full-time employes, the chains 8,416. The wages and salaries in the independent stores amounted to $21,955,524, in the chains to $11,719,250. Taking no account of the facts that the payroll of the inde- pendents makes no allowance for the proprietors and that the wages and salaries include in both cases payments to- part-time employes—rather impor- tant omissions—the average per capita earnings of independent store employes were $1,470, those of the chains $1,392. Full particulars of the census will probably clarify this situation. The sharp rally in silver prices is attracting attention because of its ex- pected tonic effect on world trade. The rise is due to the better outlook in India. Half the silverware sales (49.5 per cent.), the Census of Distribution finds, are made by manufacturers to dealers, 36 per cent. to manufacturers’ own wholesalers, 11.7 per cent. to outside wholesalers and 2.2 per cent. to com- mercial and industrial users. Leather belt manufacturers sell 70.4 per cent. of their output direct to users. Coffee War Resumed. A reduction by General Foods Cor- poration of three cents a pound to jobbers and two cents to dealers in the price of Maxwell House coffee last week has resulted in a trade ‘war’ which has brought the price of various National brands of coffee virtually to the level of the more widely sold pri- vate brands. The present price of Maxwell House to dealers is now twenty-eight cents, and one large Eastern chain is selling it to customers at twenty-nine. The Great Atlantic & Pacific Tea Co. is now advertising its Bokar brand at twenty-nine cents—sixteen cents lower than fifteen months ago. Its Red Circle and Eight O’clock brands have been reduced to twenty-five and twenty-one cents a pound. Coffee has long been one of the largest profit items among grocery products. Most present coffees are a blend of Brazilian Santos and of Co- lombia. Colombia is milder and the price generally depends on the amount of Colombia coffee used. The present price of green Santos is 8.25 cents and of green Colombia 15.50 a pound. Figuring on a fifty-fifty blend of the two, the cost of the coffee used in the average high-priced blend is about twelve cents per pound. Shrinkage in roasting and grinding accounts for about 16 per cent., thus adding about two cents to the cost. Vacuum pack- ing adds another four cents, bringing the total “production” cost to about eighceen cents. Physical distribution then adds another cent and selling costs, including © advertising, now amount to about six cents. The en- tire average cost of getting each pound to the consumer, therefore, totals about twenty-five cents. It is estimated that General Foods sells annually 50,000,000 pounds of Maxwell House coffee, a larger amount than any other “National brand.” Of its Maxwell House sales volumé of approximately $12,500,000, General Foods is supposed to spend $3,250,000 annually in advertising this product. Although A. & P.’s total annual vol- ume in its brands of coffee is now ap- proximately 200,,000,000 pounds, the advertising costs per pound of coffee is less than one-half cent. ee Fair Trade Measure Hits Chain Stores. Lincoln, Neb., March 23—The State Senate has placed its approval on a bill asked by the Nebraska Retailers’ Association and drawn up by the state’s attorney general which is aimed at chain stores, particularly those en- gaged in the grocery lines, and power companies selling electrical equipment in competition with hardware men. The bill creates a state fair-trade commission made up of the governor, attorney general and state treasurer, with the work to be done by a paid commissioner and assistants. It de- fines as unfair trade practices and ‘bans the following: Misbranding of merchandise as to quality and origin; adulteration of commodities; misleading advertise- ments; false representation of usual prices as being special, reduced prices; combination sales where common ar- ticles of merchandise are sold for low prices, while the less unknown articles are sold for higher prices than ordin- ary; use of misleading trade names in- tended to induce the belief on the part of a buyer that the seller is the manu- facturer of the article; the use of free goods or service device intended to create the impression that something is being thrown in without charge. The bill vests the commission with power to declare unfair other practices it holds to be in violation of free compe- tition, Whales are giving American hogs and Danish cows stiff competition in European markets, according to Royal W. Bell, member of the Chicago Board of Trade. The extensive whal- ing operations in the Antacrtic have created an immense supply of whale oil, and this is now being used ex- tensively in cooking fats, in place of lard and butter. Due to a hydro- genation process that has been develop- ed, it is now possible to eliminate the fishy taste in whale oil. THE SPELL OF VESUVIUS. Interesting Sidelights on Ravello, Sorrento and Naples. [All rights reserved] Strange how one survives absence of daily newspapers in these out-of-the- way corners. ‘Things’ do not seem to matter so much, nor whether “con- ditions” are good or not so good. Whether school keeps or closes be- comes a factor of indifference. As for clothes, we are Gillies. Peter was a substantial citizen, a well-to-do miller, and when a friend ran against him in London garbed in his workaday clothes, he said: “Why, Peter, how’s this, you going about London dressed in such shabby gar- ments?” “Oh,” answered Peter, with perfect composure, “neabuddy kens me here!” A few weeks later the two met again, this time in Edinburgh, and Peter wore the same clothes. “Well, here you are at home, now, Peter, and going about as if you could afford no other clothes,” said the friend. “Aye,” said Peter, “but that disna matter; a’buddy kens me here.” Pete’s philosophy was pretty sound, whether everybody knew him or no- body knew him; but anyone who trav- els widely, having all the time there is, becomes wonderfully indifferent to whether he wears crushed neckties and seedy clothes. The English have this point well learned. They dress for comfort and let appearance go hang. Both men and women are great walk- ers, the women carrying canes and using them as skillfully as the men. Their appearance is described as “a scream” by tthe modern girl, but they have solid comfort and their indiffer- ence to sartorial outfit is profound. At the Palumbo Hotel, in Ravello, was a Swiss woman chaperoning three young American girls from Evanston, Youngstown and one of the Spring- fields—very important, in their own eyes. They ask her: “Why can’t we have orange juice—and fresh rasp- berries—and what kind of a place is. this without an elevator?” and other- wise evince the dense provincialism of only daughters—only children—of the rich. In the back of their vacuusus heads was the notion that part of Italian life was serenades, and they wanted one of their own. So the poor harrassed governess had to see what could be done, further handicapped by the girls’ idea that no cost should at- tach—characteristic stinginess also of the rich and pampered. The old mother landlady came to the govern- ess’ rescue, prevailing on some of her daughters’ friends to come and sing under the girls’ windows. Thus we enjoyed some delightful Italian opera singing, with guitar and zither accompaniment—something we wondered about, but enjoyed consider- ably on two successive evenings—at the same cost paid by the girls. We, of course, know better than to want ser- enades on our own—no provision for such in a Schoonmaker budget. Big, fat priests are everywhere about. They are so big they should pay fare and a half in the busses. Also a lot of various degrees of polizziani and soldati are on hand; obliging, cheerful, at reminded of Peter _ polite, but mostly stupid. Beggars yodel their wares in ‘the piazzi and by the churches. An interesting feature is the- lone men, traveling by themselves. They do themselves rather well, as the Brit- ish ‘say it, taking their leisure in ltb- eral doses, completely unhurried, at their meals, their newspapers, their walks or what have you, And believe me, ithey see a ‘ot. There are two outstanding show places in Ravello, two magnificent villas of ancient Italian nobles, both situated to command a sweep of en- chanting land and seascape from their 1,100 foot sheer elevation from the Mediterranean. One, the Villa Cim- brone — cheem-BRO-nay — is restored and, with its grounds, thrown open to the public for the fee of one lire—5%4c —each, except as to certain portions reserved for the caretaker’s family. The other name forgotten, is in process of restoration, will be really more won- derful ‘finally. The pictures afford mere glimpses of Cimbrone’s grounds. It were idle for me to attempt description. The chief charm of these places is the way they reflect the lives of the chosen few in both ancient and modern Italy— elsewhere, too, in Europe for that mat- ter. For hereabouts has been the tra- ditional division carried to its nth de- gree that some shall be hewers of wood and shall be drawers of dividends, with the hewers of wood in ‘the preponderat- ing majority. And yet, as will be seen in our notes on Rome, nobody in these lands knew comfort, and few know it yet even approximately as it is familiar in the homes of the ordinary run of American working people—to go no higher in the scale for our comparison. Formal gardens were a ‘strong fea- ture in Italy and these are yet to be found here in profusion and perfection, for the Italian is an artist, take him anywhere you find him. Here, then, are lovely winding walks with foun- tains scattered about at suitable van- tage points and settings, water for which comes to-day, as it has come through the centuries, from an im- pounded lake four miles back and somewhat up from.the town. We saw some of the old pipes being replaced by modern galvanized ones—which will not live nearly so long as the old lead ones did, though those were not as symmetrical as these. View from Ravello included a far distant ‘boat being rowed, forward fashin, by standing men—rythmic mo- tion, in absolute unison, looked like phantoms of the damned, ala Dante. Replicas of Jacob’s coat in Piazzi Municipale, Amalfi; no telling where coat ends and patches begin. But wearers plenty busy ‘smoking cigarets. Atmosphere of we should worry—we had breakfast—the sun is warm—the sky is blue—'taint goin’ to rain no more. Young shoemaker, sitting at his single bench in his little shop in ‘Ravel- - lo, proud to show Americans sample of his own make shoe. It was a low shoe, man’s, made so perfectly we quite understood his honest pride in his own handcraft: tutto a mano, of course. Mark Twain was told the sun- tise over these Italian mountains was MICHIGAN TRADESMAN He said, “They say it is wonderful.” By some chance we saw it at Ravello. We can vouch for “they say.” -Felucca sails in Amalfi harbor look pirate like with their rackish angle. There probably never was a swifter rig. On the drive from Ravello to Sorrento we transferred baggage at Amalfi. Did all the toting myself except elevating to roof of bus, which job turned over to bus driver. But a burley brigand presented himself at door demanding tip. I asked him what for—he had done nix for me. He took a lot out in motions, showing how he hed boosted my grips, while the crowd gathered close about the entire vehicle. After vainly trying to make me see his side, he lighted a cig- aret and swaggered off on the quay. Then, just to show there was no cold- ness, I held up half a lire and beckoned, but he swept his hand around the horizon in motion of negation while he laughed with a fellow ragamuffin. Nor could I tempt him—nothing doing— magnanimously he was quite indiffer- ent to my 2%c bit. beautiful. Let the buyer beware has a distinct hangover everywhere abroad, whether it be the much over rated directions of a London policeman or printed, paint- ed or oral “information” elsewhere. Our bus had a sign’ which read: “Salerno—Amalfi—Sorrento,” but on paying our fare the conductor indi- cated that we arrived at some point from: waieh 2 , well, what? We were hung up until a big, jolly fel- low in a seat ahead of us said: “You must stop at ‘Blahton, den taka trolley cara a Sorrento,” for which informa- tion we were duly grateful. But with trolley competition we got a bid so low that we took a private vettura to our iourney’s end, the charming town of Sorrento, where we had a room fronting on the Bay of Naples, sheer below our feet about 100 feet on the shores of which, in the low water, were remains of the home of Tasso, either native or adopted son of Sorrento. It was what the Scotch call an eerie thing to wake up at two next morning and immediately have the lights fail. Nor would answer come to the bell. These are ancient inns in which the doors are locked and barred at a mod- erate hour and everybody goes to rest. We had noted a candle and I groped for it, but, alas, there were no matches —hard situation for a non-smoker in a land where matches are counted by the piece ‘because heavily taxed. We promised ourselves a flashlight there- after—and then the lights came on again. We got familiar with this after a while. Public service corpora- tions are not what ours are, believe me. Passport inspection is various. In Naples we got a pair of lengthy papers from the police, through the courtesy of the Continental, without effort or trouble on our part, with spaces for official stampings in perhaps ten or a dozen towns in Italy in the event that we visited that many; and we were told the number could be extended if we wished—all cost something like 35c. But here in ‘Sorrento we had-to fill out another Jong form, this time furnishing our mothers’ Christian mnames—one dead nearly thirty years, the other five years, Why? I did not know and da March 25, 1931 not know, but also I ask no unneces- sary questions, Old time church being restored here. Entire facade being replaced with smooth brown*marble, highly polished, very beautiful and enduring. But we feared for the preservation of some of the original carvings, so had a set-to with a handsome, intellectual looking priest who could speak no English. But restoration can be put across readily enough if one have only a rudimentary ear for language; so at “ristorat-zee-O-nay” his face lighted up, and the idea that they must be careful was conveyed. Then sensing such interest in strangers, he took us within the court yard and showed us how carefully and painstakingly they were doing the work. This ‘brought out a fact to be noted all over Italy. ‘That strange things occurred during the ages between, say, the 10th and 14th centuries, of which some consequences persist ‘to-day. This courtyard, for example, was an awful looking place. The Old South church in Boston cannot have looked much worse immediately after it was evacuated by the British, who had used it as a stable and riding school. Surrounded on its four sides by the plain outlines of a cloister, a stone bracketed stairway, like those in Flor- ence, on one side, here was symmetry of plan and original execution, but if the space originally laid out for gar- den and a fountain in the middle had not been utilized for stables and manure piles, it certainly had that ap- pearance. Now the priest showed us how, in the galleries of the cloistered ways, the original carved pillars, pilasters and fluted columns had ‘been buried in rough masonry at some time or other, and how carefully the restorers were working to remove the covering with- out injury to the fine work buried therein, and we could see the work was in good hands. But not only in Rome —which see—are ample evidences that there was vandalism within Italy since the time of the Caesars as well as among the invaders. A bright boy came to help out our mixed word and sign language. He told me the church was seventy hun- dred years old. One is moved to smile; but should we? Glance at Italian: Sette—set-tay—seven; Dici-a- sette — deechee-ah-set-tay—seventeen; Settanta — set-tahn-tah — seventy, and see how we ourselves might be con- fused among them. And at that, of course, Italian is child’s play compared with French for the outlander to ac- quire. ‘Sorrento is the Italian center for wooden inlay work, and for much other handicraft, such as painting on wood and, ever and always, embroideries of many kinds. Too, there are up and coming merchants therein who have fine stocks and their prices are really low. Hence, we spent much time 1ook- ing about—the more so that the one museum we went to was characteris- tically. cold as a refrigerator. Also it had no elevator and there were SO many stairs that our strength was about gone when we had mounted part way up—no energy left to look at the exhibits. It is the cold, cald, cold in these t) ne A “Spitallscnsenpentees Been a ee: eons ~ > » Ae. Ly. al ~ Aer. thea! 5 / 4 * . “ SE Soneticcrson pg Beinn ites ~ ~ > ete a ~ Aer. tlio . 5 / 4 - * March 25, 1931 MICHIGAN TRADESMAN 3 Italian buiidings, all of them, which handicaps people used to moderate comfort. These are ancient ‘stone places—stone walls, thick and sturdy; stone fleors overlaid with tile; lofty ceilings; not a trace of heat anywhere. In summer such places may be toler- ably inspectable, yet I question wheth- er one could remain in the rooms long at any season. We found that if we bundled up as for Wisconsin winters outdoors at “20 below” we could stand about an hour ‘in those galleries. By then the chill penetrated everything and we had to go out into the sun of December and January to get warmed ~ up. But that’ night we had what caused one of us to write back home thusly: Saturday night, November 1, gave us moonlight in ‘Sorrento—ah, that’s something to be thankful for. Right below our windows the Golfi di Napoli, famous Bay of Naples, tideless as is all the Mediterranean, so calm that there was only a lazy lapping on the sandy beach; the lights of Naples and its environing towns strung like glistening gems along the shore; directly oppo- site our windows old Vesuvio, fifteen miles away as the crow might fly, clear- ly outlined; the slope so gentle and the funnel of steam rising in clear white rings to the starlit heavens— steam from the broth of the immortal gods. Afl this to remind us_ of Virgil’s songs. ; We turned away and faced Sorren- to’s. exquisite “eternally” lighted bea- con monument to her Immortalis Mors, which will look across that matchless scene for ages. to come, and somehow it was borne in upon us that there is truth in the saying that Italy is not a country but a spirit. Vesuvius, as seen from Naples, lies almost directly East. From Sorrento, the view is about directly North and Vesuvius stands alone. He is not quite as perfectly proportioned as Fuji Yama, but he lacks little of perfection and standing alone with his feet at water level his height is all apparent, like that of Tamalpais on ‘San Francisco Bay, which is a small mountain in it- self, or like those magnificent ranges of snow-peaks, all far ioftier than Vesuvius, which fringe Puget Sound; and somehow, now that we know him better, we seem to understand how those who live hereabouts forget their fears, and gain confidence and faith to nestle ever higher on his slopes. They feel—and we seem to under- stand it—that his fits of ill temper come seldom, that he blusters much and hits little; and surely they have reason thus to feel since in all the his- tory of this region only two cities have suffered death—Pompeii in 79 and Herculaneoum shortly ‘before or since. But those places are in altogether dif- ferent directions from Vesuvius and each is surrounded by other towns, villas and dwellings, for this is a gar- den country, rich in production of fruits, vegetables, nuts and grapes, the cultivation rising far up the mountain’s slopes. Why do people thus tempt death? we ask. Having before them the dem- onstration of what a catastrophe fol- lows an upheaval of the mountain, why do they not move elsewhere, © abandon such dangerous vicinities? .Their persistence in remaining near the source of such devastation seems pass- ing strange to us who live great dis- tances away. But let us get nearer home for our answer. In what respect does this disregard of danger from Vesuvius differ from the confidence of those who rebuild their shattered homes in Omaha, or St. Louis, or North Dakota after a tornado has cut clean through any of those cities or that landscape, _ spreading destruction that obliterates and sudden death? Nor does it serve for answer that we say glibly that lightning never strikes twice in the same place; for ‘St. Louis and, if I mistake not, Omaha, has been visited more than once within a few years— a score or so. It is all in the point of view and this writer feels that if his lot were cast on the shore of the Bay of Naples, he would prefer to set his home right on the side of Vesuvius in trust that if the Old Mountain got a “mad on” now and then when he’d jash out re- gardless, he’d maybe pass by that little cabin. Pretty little steamers cross from Sorrento to Naples in about an hour. We left in the calm of a beautiful eve- ning and landed after the lights of Naples were glinting on the waters. That night we saw what we had hoped might come our way before we left—the red glow of Vesuvius. This we understand, is commonly seen in summer. Heretofore, even on clear nights, all we could see was the volu- minous white cone. But on this last EVERYTHING for the Sheet Metal and Furnace Contractor THE BEHLER - YOUNG CO. GRAND RAPIDS, MICHIGAN “+—___—__ Retailers And Wholesalers May Or- ganize New Bureau. Bay City, March 24—Organization of a Better ‘Business Bureau as a de- partment of the Retail and Wholesale Merchants’ Bureau of the Bay City Chamber of Commerce, has been taken under consideration by the executive committee at the Chamber office. How such departments are handled in other cities is to be investigated by a special committee working in con- junction with Oscar C. Boucher, sec- retary of the Merchants’ ‘Bureau, it was decided, and a report made at a meeting next week. A spring junket, the date of which has not been set, will take in territory North of Bay City. It is to be spon- sored by the wholesalers’ division of the Bureau. Frank Kirchman is to be chairman of arrangements. A second junket will likely ‘be made into the Thumb territory. The committee agreed that the stores will be closed between 12 and 1:30 p. m., Good Friday, April 3. —_—_2~++___ If no news is good news, then tabloids must be good newspapers. 4 MOVEMENTS OF MERCHANTS. ‘Pentwater—B. M. Whalen succeeds J. Morehouse in the cigar and tobacco business. Manistique—The ‘Cloverland Oil Co. has increased its capital stock from $40,000 to $65,000. Big Rapids—M. J. Howard, former- ly engaged in business here, has open- ed a fruit and vegetable store. Perrinton—E. H. Lucas, formerly engaged in the drug business at this place, has moved his stock to Middle- ton. Baroda—L. Levinsohn has purchased the H. Jaffe stock of general merchan- dise and is closing it out at special sale. Detroit—Dealers Warehouse ‘Supply Inc., 14090 Schoolcraft avenue, has in- creased its capital stock from $50,000 to $250,000. Freeland—Burglary of the Ferguson & Fraser general store netted unknown thieves between $50 and $60 worth of merchandise. Grand Rapids—The Valley City Creamery Co., 305 ‘Scribner avenue, N. W., has decreased its capital stock from $22,400 to $1,000. Paris—Fire destroyed the J. J. Hen- derson store building and stock of gen- eral merchandise, March 20, entailing a loss of about $13,000. Kalamazoo—The Style Shop, 217 South Burdick street, closed for a few days for enlargement and redecoration, is again open for business. Cohoctah—Fire destroyed the grain elevator and contents owned by Floyd Lott, causing an estimated loss of $25,- 000. The fire occurred March 22. Sturgis—The Aulsbrook-Jones-Grob- hiser Corporation has changed its cap- italization from $25,000 to 150,000 shares no par value to $315,000. Jackson—L. Levinsohn has purchas- ed the musical instrument and furni- ture stock of Maher Bros., 124 East Michigan and is closing it out at spec- ial sale. Lansing—Anson C. Longstreet has engaged in the boot and shoe business at 401-13 East ‘Michigan avenue, under the style of the Farmers & Merchants Market. Detroit—Sandelman’s, Inc., 14259 Gratiot avenue, has been incorporated to deal in shoes at retail with a capital stock of $3,000, all subscribed and paid in in cash. Grand 'Rapids—Louis Levinsohn has purchased the furniture, fixtures and tailoring stock of Douglas Berry, 85 Monroe avenue, N. W., and removed it to Saginaw. Lansing — Mahoney’s, 214 South Washington avenue, has been incor- porated with a capital stock of 1,000 shares at $10 a share, $10,000 being subscribed and paid in. Detroit—The Union Tire & Radio Stores, 2734 Grand River avenue, has been incorporated with a capital stock of 1,000 shares at $10 a share, $5,000 being subscribed and paid in. Detroit—The Altman Casings Cor- poration, 2428 Riopelle street, has been incorporated to deal in meat and meat products with a capital stock of $5,000, $1,000 being subscribed and paid in. Detroit—The Mixtrol Detroit Co., 125. Winder street, has-been incor- porated to sell “Mixtrol” and auto ac- cessories with a capital stock of $50,- MICHIGAN TRADESMAN 000, $25,000 being subscribed and paid in. Detroit—The Michigan Furrier’s Ex- change, 19 Clifford street, has been in- corporated to deal in skins, furs and manufacture garments, with a capital stock of $1,000, all subscribed and paid in. : Portland—The Portland Co-opera- tive Co. has been incorporated to deal in farm produce, etc. with a capital stock of $30,000 preferred and $30,000 common, $35,000 being subscribed and paid in. : Lansing—P. W. Ballentine, jeweler, is remodeling this store at East Grand River avenue and Turner street for the accommodation of a new department he will open as soon as the work is completed. Detroit— Gregory’s Flowers, 204 Grand River avenue, has been incor- porated to deal in flowers, fruits and confectionery with a capital stock of $50,000, $1,400 being subscribed and $1,000 paid in. Detroit—Refrigeration, Inc., 8031 Hamilton avenue, has been incorporat- ed to act as agent, commission mer- chant and importer, ‘with a capital stock of $10,000, $1,000 being subscrib- ed and paid in. Saginaw—Louis Levinsohn has pur- chased the furniture, fixtures and tail- oring stock of the late T. A. Reade, 110 North Franklin street and is clos- ing it out at special sale. Mr. Reade died about six weeks ago. Charlotte—In the reorganization of the Farmers Mutual Fire Insurance Co. of Barry and Eaton counties, the company will seek a new charter from the State which will permit it to write insurance in any part of Michigan. Detroit—The ‘Stuart Tool Service, 51 East Canfield avenue, dealer in tools and garage equipment at whole- sale and retail, has been incorporated with a capital stock of $10,000, all sub- scribed and $5,000 paid in in cash. Standish—The S. H. Sanford Elec- tric Co. has leased a store building which it is remodeling preparatory to occupying it with its stock about April 1. It has been located in the Economy Hardware Co. store for several years. Mt. Pleasant—The Mayfair Stores Co. has been incorporated to deal in clothing for men, women and children at retail with a capital stock of $25,000 preferred and 25,000 shares at $1a share, $5,000 being subscribed and paid in. Alma—The J. J. Newberry Co., of New York City, has leased the Caple building for a period of twenty years and is remodeling it throughout pre- paratory to occupying it June 1 with a stock of merchandise retailing from $1 to $5. ‘Battle Creek—M. Howard’s, Inc., with business offices at 202 South Washington avenue, Lansing, has been incorporated to deal in ready-to-wear apparel for women with a capital stock of $10,000, all subscribed and $8,000 paid in in cash. Lansing—Dave Hoffman, proprietor of Hoffman’s Men’s ‘Store, 214 North Washington avenue, has purchased the stock of the Richards Clothing Co., 306 South Washington avenue, through the United States District Court and will consolidate it with his own stock. Bay City—Hughes, women’s spec- ialty shop, has been opened at 901 Washington avenue, under the manage- ment of ‘Mrs. J. C. Parker. The unit is owned by the Angerman Co., New York, which thas a chain of individual stores and leased departments within stores from coast to coast. Kalamazoo—Eugene McAllister, for 27 years connected with the clothing and haberdashery ‘business here, has opened his own store in the Kalama- zoo National Bank building on the Burdick street front. The store is very attractive and was outfitted by the Grand ‘Rapids Store Equipment Co. Coldwater—Ge Ru, 90, dean of Coldwater merchants and said to have the shortest name of any person in the world, died at his home following a long illness. In 1870 Mr. Re opened a confectionery store here which he con- ducted for 22 years. For the next 30 years he successfully conducted a gen- eral store at Coldwater lake. Saginew—Louis Stierle, one of the city’s most widely known grocers, is retiring from the business he has con- ducted for the past 22 years. His store is located at 711 Hoyt avenue and is closed preparatory to disposing of the stock and fixtures. Mr. Stierle came here 39 years ago from Ann ‘Arbor and will return to Ann Arbor to reside. Kalamazoo—Mr. and Mrs. Bert De- Bolt and Mrs. B. M. Cavanaugh have opened a modern restaurant in the City Hall block, South Burdick street, under the style of Garden No. 2 and supplements Garden No. 1, 356 South Burdick street. For years the De- Bolts conducted a retail candy store and ice cream parlor, manufacturing their own ice cream and confectionery. Battle Creek—The stock and pre- scription files of the South Jefferson avenue store of the ‘Parker-Jones Drug Co. moved to the company’s West Michigan avenue store. The Parker- Jones Drug Co. has conducted a store on South Jefferson avenue since the company was organized in 1916, first at 42 and for the last nine years at 56 South Jefferson. Its removal leaves but one drug store on the street. The stock of the West Michigan avenue store will be considerably increased by the change. Manufacturing Matters. Jackson—The Jackson Furnace & Foundry Co. has changed its name to the Jackson Foundry Co. Grand Rapids—The Smith Bros. Iron & Steel Co. has increased its cap- ital stock from $12,000 to $25,000. Lansing—The Michigan Clay Prod- ucts Corporation has changed its cap- ital stock from $700,000 to 70,000 shares no par value. Flint—The Supericr Novelty Manu- facturing Co., 126 East Third street, has been incorporated with a capital stock of $5,000, all subscribed and paid in, Detroit—Detroit Auto Parts Cor- poration,- 3233 Penobscot Bldg., has been incorporated with a capital stock of 5,000 shares at $10 a share, $1,000 being subscribed and paid in. Holland—The canning factory here may be placed in operation again as a unit of the recent consolidation known as the Great Lakes Fruit Industries, March 25, 1931 Inc., is reported from the local Cham- ber of Commerce. Grand Rapids—Burkhardt Bros. Co., 316 Douglass street, N. W., has been incorporated to manufacture wire, iron and sheet metal products with a cap- ital stock of $25,000, $6,300 being sub- scribed and paid in. Detroit— The National Concrete Pipe Co., 802 Majestic Bldg., has been incorporated to manufacture and deal in concrete machinery with a capital stock of $500,000, $27,200 being sub- scribed and paid in. Grand Rapids—B. F. Krasner, manu- facturer and dealer in jewelry at 514 Widdicomb Bldg., has merged the business into a stock company under thé style of the B. F. Krasner Co., with a capital stock of $3,000, all subscribed and paid in in property. Detroit—The Taylor-Detroit Co., manufacturer of metal stampings and also a protective for automobile gas- oline tanks, is removing its machinery to Adrian. It will be located on Cen- ter street and will open its plant for business about April 1. Detroit—The Gary Products Co., 613 Central Detroit Warehouse, has been incorporated to manufacture ice cream paper containers, machinery and implements of ice cream trade with a capital stock of $25,000, $1,000 being subscribed and paid in. South Haven—James L. ‘Barron, vice-president and production manager of the Everett Piano Co., announces the company has increased its staff of employes by 90 per cent. since Jan. 1. Orders received during ‘March being 50 per cent. greater than for any previous month. Marine City—Buildings South of Marine City, occupied more than forty years by the Michigan Salt Co., are being dismantled and the equipment is being salvaged by the United Iron & Metals Co., 216 Court street, which recently purchased the property from officials of the company. Kalamazoo—The Circulat-Aire, an improved type of electric hot air heat- er and cool air fan combined will go into production immediately at the West Willard street plant of the American Signs Corporation. It will be marketed by the American Appli- ance Co., now a unit of the American Signs Corporation, and specializing in certain household appliances. ——_—__>-2 > Hides and Pelts. MSR CN ete tne 03 (erhon: NOLS soos 02 ured NO. he ae 04 ime NO Oe ee 03 Catakin. Green, No, 1 2... 08 Calfskin. Green, No.2 _____-..--..- 06% Calfskin: Cured, WNo,. i. .-----._______ 09 Cattekin. Cured, No, 2 2-2-2. 3 07% POR ON fe 2.00 TiGreG, NO. 2 oe 1,00 Pelts Seago 2 10@40 Wool. MPG 22 ee @20 I™mwashed. rejects .......-.-..-----. @15 Tinwashed. fine 2 6505 @15 ——_-~- > C. N. Kane, grocer at 304 North Wabash avenue, Battle Creek, writes the Tradesman when renewing. his subscription: “It comes to my desk as an old and: true friend.” Unwashed, —_——--o-+—>___——- When you come to the end of your rope, tie a knot in it and hang on. wee - a a Pi * e > We , & aA oF Pts a a e wi iy * e We March 25, 1931 Essential Features of the Grocery Staples. Sugar—No change from a week ago. Jobbers hold cane granulated'at 5.10c and beet granulated at 4.90c. Canned Fruits—California fruits are in somewhat better condition and Cal- ifornia packers report confidence that they will be fairly cleaned up in the coming months. Prices are low and merchandising by large chains has stimulated the movement of fruits from the West. Canned Vegetables—The major veg- etables are listed at unchanged prices, but there is not enough buying inter- est to test out present levels, Peas are irregular in price, and buying attention is still focused largely on low priced varieties. It is difficult to state what the market is at any time, for it shifts back and forth. So far peas have not shown any decided improvement. Dis- tribution has been reported as very good and many factors report that they are pretty well cleaned up on cheap lots. String beans continue easy, with standard cuts getting most of the at- tention. Fancy refugees are not mov- ing very well and usually at an attrac- tive price. Dried Fruits—There is little feature to the “dried fruit market, and prices generally are holding at last week’s levels. An indicated increase in the price of muscat and Sultana raisins is seen here as a result of the advances made by the raisin pool on these va- rieties in its recent offering to the trade. However, Thompsons are of- fered on the previous basis, and this ought to stabilize the market for them. A slight increase is being predicted for Thompsons when the pool makes its next offering. Prunes continue to move out well to other distributing centers and Europe is still in the market for small sizes, which can be picked up at a low price. However, there is nothing particularly bullish about buying here at the present time. Stocks on the spot are not heavy, but are apparently adequate to cover demand at the pres- ent time. Top grades of peaches, apri- cots and pears are closely sold up in California, and packers who are hold- ing unsold stocks are very firm on their price ideas. The greater part of the unsold stocks still in the primary market is confined to standards and choice. An improvement in the dried apple market in the West is noted. With Europe in the market, and con- cession selling in New York State eas- ing, Western shippers look for a price recovery soon. ‘Salt Fish—Aside from the fair vol- ume of seasonal business being done the week in salt fish developed few changes. The influence of tte Lenten season has stimulated trading and focused more attention on the appar- ent shortages of supplies in large sized mackerel, both on the spot and in pri- mary markets. There is, however, an adequate supply of mediums available. Packers are confident that the remain- ing stocks will progress to an orderly clean up well in advance of the coming season and probably on an. advancing market. Prices were unchanged for the week. Canned Fish-—Salmon is in a good position and should easily maintain present prices. MICHIGAN TRADESMAN Nuts—The market is a routine af- fair here, and no developments of in- terest occurred last. week. California shelled walnuts are reported as cleaned up by the association, which now has only a limited amount of unshelled fancy Northerns still to dispose of. The almond situation is likewise in a very healthy shape. The price guar- antee of the exchange against its own decline has stimulated the confidence of buyers and almonds are now pro- gressing toward an orderly clean-up. Present indications in California are that the crop next season will be as large and as good in quality as last season’s crop. The blossoming trees give every indication of a fine produc- tion. Foreign walnut markets are firm, and offerings are coming in only oc- casionally and for small lots. ‘Prices continue to be firm. Trade interest has been centered largely in Man- churians, which were the most attrac- tively priced, as well as being of un- usual quality, but Oriental shippers are not offering. Shelled almonds are firm in both Italy and Spain, while Levant filberts are irregular and low. Rice—Trading in rice continues on a replacement basis here. Distributors are only taking what stocks they need and prices continue steady. The grow- ers in the Southern producing states are holding their stocks firmly, and no change in the situation is likely in the near future. All long grains are scarce and closely held, while Blue Rose is in fair supply. Sauerkraut—Prices on both bulk and canned kraut finished the week un- changed. There is a little better move- ment of kraut reported, particularly cheaply retailed bulk kraut. Canned kraut is not very active, although mov- ing in a better way than formerly. Vinegar—Trading in vinegar is re- stricted to immediate future needs. Buying on the whole is much below the usual volume of business that is done at this time of year. There is a fairly broad enquiry for all varieties, but actual sales have shown no par- ticular gain. Prices are unchanged. —_——>->-e Review of the Produce Market. Apples—Current quotations are as follows: Spies) “A Grade soi 02 $2.75 Spies. Commercial 2225-00 1.65 Spies Baking 220255 2 2.50 Spies Pancy -s25 2068) 2 4.00 ‘Baldwins, A Grade ---..--_--__- 225 Baldwins, Commercial ~--------- 1.50 Grimes Golden, A ‘Grade ~------- 1.50 Grimes Golden, ‘Commercial ---- 1.00 Jonathans, A Grade ------------ 2.25 Jonathans, Commercial ~-------- 1.50 Tailman Sweets, A ‘Grade -------- 1.75 Talman Sweets, Commercial _--- 1.25 Hendricks Sweets, A Grade ---- 1.50 Starks; “A. Grade 22222) -e 1.60 Starks, Commercial ~.---------- 1.25 Cooking Apples, all varieties ---. 1.25 Western apples command $3 for De- licious and $2.75 for Winesaps. Bananas—5@5%c per Ib. 'Beets—65c per bu.; new from Texas 80c per doz. bunches. Butter—The market is weak and Ic lower than a week ago. Jobbers hold 1 1b. plain wrapped prints at 29c and 65 lb. tubs at 28c for extras and 27c for firsts, Cabbage—75c per bu.; new from Texas, $2.50 per crate of 80 Ibs. Carrots—65c per bu.; new from Cali- fornia, 75¢ per doz. bunches or $3.25 per crate. ‘Cauliflower-—$2.25 per crate of 12 to 16 home grown. Celery—Florida stock is $1.75 for 2 doz. box and $4.25 per crate. Cocoanuts—80c per doz. or $6 per bag. Cucumbers—No. 1 hot house, $2.10 per doz. a Dried Beans—Michigan jobbers are quoting as follows: GH ‘Pea Beans _.-.0- 2 $4.25 Might Red Kidney —2 22-2 5 3 9.50 Wark ed Kidney 2222.2... )5 10.00 Eggs—The market is weak and Ic lower. Jobbers pay 17c for strictly fresh. Grapefruit—March Seedless from Teas is sold as follows: Ae es $3.75 Gi Se 250 QO. 3.25 SO ees 3.00 Extra fancy sell as follows: Ae ee $3.00 i) ee eee 279 7() ee ee eee 245 S02 275 OG ae 2 eo Choice is held as follows: Sab $2.75 o2 e 2.75 Qe ee ee 215 SQ ee ee 275 OG ee 205 Bulk, $3 per 100 Ibs. Green Onions—60c for shalots. Lettuce—In good demand on the following basis: Imperial Valley, 4s, per crate ---.$4.00 Imperial Valley, 5s, per crate ---- 4.00 Hot house leaf, in 10 1b. baskets__ 1.00 Lemons—To-day’s quotations are as follows: Sor Sunkist 2230 ee $6.00 S00) Sumicist 224060 se 6.00 S60: Red (Ball. een 5.00 B00 “Red Ball 2 5.00 Limes—$1.75 per box. Oranges—Fancy Sunkist California Navels are now sold as follows: 126 eee $4.00 SQ) ee 4.00 76 ee ee 4.00 QO 4.25 PUO ee eee 4.25 ee ee 4.25 2G De ee 4.25 604) Ce 4.00 Floridas extra fancy are held as fol- lows: OG ee $3.75 550 3.75 76) 3.75 QOQ 2 375 OG 2 ee 3.75 Bap eee 3.50 QOS ee 3.50 Florida fancy are held as follows: 126 a $3.50 50 oe 3.50 DG es ee 3.50 Oe | ee 300 DiG. 2 3.50 Boe 3.25 2 ee ee $:25 57 ee es 3.25 Bulk, $4.25 per 100 Ibs. Onions—Spanish from Arizona, $2.50 per crate; home grown yellow in 100 Ib. sacks, $1.20. Parsley—50c per doz. bunches. ‘Peppers—Green, 65c. per doz. for California, Potatoes—Home grown, $1.10 per bu.; Wisconsin, $2.25 per 100 Ib. sack; Idaho, $2.65 per 100 lb. sack; 75c per 25 Ib. sack. Poultry—Wilson & Company pay as follows: Heavy fowls 200332) us es 226 Bight fowls 223.0 19¢ DG a eee 14c Geese. 60 12c Strawberries—24c per pint for Flor- ida fruit. ‘Sweet Potatoes—Indiana, $3.50 per bu.; Tenn., $2.75 per bu. Both are kiln dried. Tomatoes—$1.50 per 6 lb. container, Southern grown, Veal Calves—Wilson & Company pay as follows: Baney 26 ee 12c Good a2 9c Medium 22) 2220 8c POOR 22 oe ee 8c Income Tax Payments. Last year the corporations making returns for 1929 turned in to the Fed- eral Treasury a sum slightly in excess of that contributed by individual in- come tax payers. Very few corpora- tions reported earnings equal to those of the previous year, and most of them experienced great declines in net earn- ings. Similarly, countless persons who last year were able to pay income taxes will not be able to help the National Treasury in the current year. The intermediate class of taxpayers, therefore, the people with incomes of moderate proportions, will probably show a considerable shrinkage when the preliminary income tax statements are made up within a week or two on the basis of income reports registered as a basis of tax payments in the cur- rent year. —___e++>__ Fifteen New Subscribers of the Trades- man, The following new subscribers have been received during the past week: Fishel Style Shop, South Haven. Carl Myers, Ann Arbor. A. F. Kammann, Ann Arbor. Eschelback Market, Ann Arbor. George M. Ayars, Grand Rapids. Vogel Bros., Ann Arbor. H. L. Severns, Ann Arbor. Philip Ehnis, Ann Arbor. E. Schneeberger, Ann Arbor, W. P. Schenk & Co., Ann Arbor. R. W. Keller, Ann Arbor. M. J. Scott, Ann Arbor. Steve Brousolis, Ann Arbor, Francis K. Leggett & Co., Detroit. Merkel Bros., Chelsea. ——-_ +64 The Tradesman urgently requests every grocer and meat dealer in Mich- igan to attend the annual convention of the Retail Grocers and Meat Dealers Association of Michigan, which will be held at Ann Arbor April 29 and 30 and May 1. Ample arrangements are be- ing made by the local committee to secure the proper entertainment of every merchant who can arrange to be in Ann Arbor on those dates. An in- structive programme has been arranged and every subject vital to the grocery and meat business will be given con- sideration. DETROIT DOINGS. Late Business News From Michigan’s Metropolis. Detroit shoe retailers reported ex- cellent business during January and February. January business showed an increase over the same month of last year, while the first week of the current month showed a sharp upturn | greater than was expected. Dealers say that the public is now showing a tendency toward better classes of shoes and paying more attention to style than at any time during the past decade. An increase in the sale of brown shoes for men has been noted. The sale of accessories—slippers, rub- bers and hosiery—has ‘been normal, while the seasonal demand for foot- wear with skates attached has shown some falling off. Dealers are looking forward to a steady increase during the year in view of the fact that generai economic conditions are reported im- proving. In the matter of the Sweet Sixteen Shops of Detroit, retail women’s wear, 27 John R street, an order confirming a composition offer of 30 per cent. and calling for distribution has been en- tered by the U. S. Court there in in- voluntary bankruptcy proceedings. This offer provides for payment of 15 per cent. in cash and 5 per cent. three, six and twelve months thereafter. Assets are given as $28,122 and liabilities $89,- 945, in schedules filed. An involuntary petition in bankrupt- cy was filed in U. S. District Court here against L. H. Johnson Co., Inc., retail furnishings, 19 Cadillac square, by John McNeill Burns, attorney, representing Trau & Loevner, $1,133; L. Shafarman, Inc., $1,954; Max Orloff, $110. The court subsequently threw the case out of court. An order confirming composition offer of 25 per cent. cash and calling for distribution has been filed by the U.S. Court here in involuntary bank- ruptcy proceedings against Benjamin Pupko, doing business as L. & B. Hos- iery Co. Assets are given as $2,332 and liabilities, $6,986, in schedules filed. Traditionally the peak month of motor car production, April is expected to surrender that distinction this year to May. The advance in automobile output has been steady since the first of the year, but at a pace which indi- cates that the peak will come later than usual. April is expected to re- sult in a production higher than the 300,090 anticipated for March, but no one, apparently, expects it to reach the high mark of 468,281 made during the same month in 1930. Because it has geared output to actual demand, how- ever, the industry is convinced that the production curve will show no such sharp dip in 1931 as it did last year. Marmon’s decision to enter the field of truck manufacture was received with interest in Detroit. The Indian- apolis company will get into the new activity through a subsidiary known as the Marmon-Herrington Co., Inc. The trucks will be specialized types built around patents held by A. W. Herrington, widely known for his de- signs of multiple-drive vehicles. They will be intended for the most severe conditions of service. Mr. Herrington will be vice-president of the subsidiary MICHIGAN TRADESMAN and its chief engineer. F. E. Mosko- vics, former president of Stutz and previously identified with Marmon and Franklin, returns actively to the in- dustry with the formation of the new concern. He will be chairman of its board of directors. Detroit continues to convalesce in- dustrially. The Mayor’s unemploy- ment committee and the Department of Public Welfare report that 1,300 of the 13,000 single men who have been city charges for months have obtained employment. Likewise, new applicants for city aid decreased from 11,721 in January to 5,663 in February. A still better showing will be made during March. The motor car industry has played a big part in absorbing many of these work seekers. Motor company executives continue to wrestle with the problems present- ed by the new Canadian tariffs on au- tomobiles. Nash’s arrangement with Durant Motors of Canada to manu- facture products of the former in the Dominion is taken as meaning that there is little likelihood of a revision of the tariff. ‘Hudson has passed up the opportun- ity to manufacture in Canada, at least temporarily. Its executives, however, continue to study the problem from all angles. President McAneeny sees no prospect for an early decision. In that respect, Hudson is in the same boat with Packard, Willys, Reo, Marmon, Graham and Hupmobile. All the lat- ter still are seeking means of meeting the situation created by the raising of the Canadian tariff barrier. —— Customer Club To Be Resumed. Lapeer, March 24—The Customer’s Club, sponsored by Lapeer merchants, will again be formed this year. It will start April 1 and will operate along the same lines as last year when it proved so successful. C. H. Vickery is chair- man of the retail merchants committee of the Chamber of Commerce, which will conduct the club. Plans, as discussed at a meeting of Lapeer merchants last Wednesday evening, give the customer of co- operating stores a chance to enroll in the Club as merchandise is purchased or accounts paid. With every dollar’s worth of merchandise purchased for cash or for every dollar of an account paid, the customer is given a member- ship ticket. This he signs and leaves with the merchant. On Saturday of each week, some fortunate ticket hold- er will be awarded a cash prize and on Lapeer Day, the latter part of August, a cash or merchandise award of a value over $500 will be given away. Last year $25 in weekly prizes were awarded, five people getting $5 each. On Laneer Day, a Chevrolet auto- mobile was awarded, William Forsythe, Lapeer, getting this grand prize. A number of merchandise awards were also made on Lapeer Day. The plans this vear call for a somewhat similar awarding of prizes. Another merchant project to be sponsored somewhat later is a Lapeer Dollar Day. This is to ‘be held May 21 and should prove beneficial to cus- tomers of Lapeer merchants as the values offered on such a day are ex- ceptional. Watch for this day and for further announcements regarding it. ~~... W. E. Davis, dealer in generai mer- chandise at Morrice, renews his sub- scription to the Tradesman and writes: “TI have enjoyed reading it very much the past year and do not want to miss a single issue.” March 25, 1931 Billion Dollars in Life Insurance is NOW deposited under LIFE INSURANCE TRUSTS Is your Life Insurance included in this four billion? If it is: You have protected the proceeds against unwise spending, unsound investment, or speculation. You have assured your family a regular income for life—with funds available for emergencies. If not: Ask us about this modern method of family protection. The MIcHIGAN [RUST Co. Grand Rapids The First Trust Company in Michigan Yr * EP * ™.* March 25, 1931 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Ironwood business men are attempt- ing to learn something more about an automobile club, which it was pro- posed to organize there last week. Early last week a salesman, giving his name as E. L. Dee, called on business men and informed them he was or- ganizing an automobile association in Ironwood to operate along the same lines as the American Automobile As- sociation. He said he was representing the North American Automobile As- sociation. For the privilege of being the exclusive representative in Iron- wood, the local garage was to pay $75. A charge of $25 was tobe made a lo- cal restaurant for the same concession. The local service station proprietor, was to pay $25 for the service. Indi- vidual memberships were $25. One of the men who was approached by the salesman said the agent informed him he planned on renting desk room at one of the local hotels. No man by the name of Dee has been registered at any of the three local hotels within the past month, but every one Dee called on handed out a check for ad- vance payments. R-i-n-g goes your telephone. A lady’s voice asks you to purchase tickets for a benefit dance or entertain- ment which is to be given soon by the Patriotic Sons and Daughters of Amer- ica. There doubtless are some such offerings which are legitimate, but gen- erally speaking, only a very small per- centage of the money paid for tickets to such dances and entertainments ac- tually goes to the patriotic organiza- tion which you are led to believe is to receive the benefit. In nearly all cases where a tele- phone solicitation is used, these bene- fit dances and entertainments are run by professional ticket racketeers. Endorse Use of Railroads Over Auto Trucks. Sturgis, March 24—Members of the Sturgis Retail Merchants’ Association went on record at their annual meeting as endorsing the use of railroads for the transportation of merchandise rather than the commercial trucking outfits which are rapidly monopolizing the public highways. A resolution to that effect was unanimously passed and ordered sent to State Senator James T. Upjohn and-Representative Edwar4 J. Buys. In the discussion which preceded the passing of the resolution some inter- esting facts were developed in regard to the commercial trucking problem in this State and the feeling seemed to be general that this traffic brought no desirable business to the community and was unfair competition for~ the railroads which have to operate on private rights of way. It was apparent that ‘Sturgis mer- chants are not singing the blues over business conditions and have complete confidence in the future of Sturgis as a shopping center. U. D. Crowe, president of the organ- ization, gave a brief outline of the ac- complishments of the merchants dur- ing the ,.past year in promoting their common interests. Louis Loetz, Jr., was called: upon to present the needs of the American Legion and, following his talk, it was agreed to donate the amounts direct to the Legion that were formerly spent for advertisements in the annual booklet. R. S. Donaldson and H. E. Beadle ; were nominated and elected as new members of the Board of Directors and D. A. Chestnut, C. A. Rehm and U. D. Crowe were re-elected. Carl Rehm was elected president to suc- ceed U. D. Crowe who has held that office for the past year. The office of secretary, now held by D. A, Chestnut will be filled at a later date. : ; About fifty members of the Associa- tion attended the meeting. CHOCOLATE COVERED NUT ROLL 24/5c POTNA M's PUTNAM, FACTORY NATIONAL CANDY CO., Inc. Grand Rapids, Mich. 50,000 Grocers Can’t Be Wrong wo Super-Quality Foods are nationally ad- vertised. Sold only to independent merchants. “The Monarch Way—See It in Glass, Buy It in Tin,” increases sales of 50,000 progressive grocers. Cost of fixing up a store this up-to-date way is so little you'll be surprised. p=u---==s== MAIL COUPON NOW -------==-" { REID, MURDOCH & CO., P. 0. Drawer RM, Chicago, Ill. yrs | ‘ Please tell me about the Monarch Way. ‘ I : NAME. ccccccceccecseecesccecsevesereseseseeseessss esse ee8OeF ‘ Hl : CAIAEOSS oo a acne == ae se Gece e cee eec cc cceeeeee nd ecient Rademaker-Dooge Grocer Co. Distributors Peter Pan Canned Fruits and Vegetables DRY GOODS CONDITIONS. Although retail trade improved dur- ing the past week over what it was earlier in the month, reports on the average agree that volume has failed to meet expectations. This is particu- larly true, of course, in sections of the country which have suffered from un- favorable weather. Locally, the indi- cations are that sales are running in the aggregate a little ahead of a year ago in the larger stores. During the week for the first time some evidence appeared that the loans made to veterans were being used for merchandise purchases. There will probably be more of this from now on as such loans increase and as the vet- erans finish paying off pressing obliga- tions. Another feature of the week has been the success attending the opening of bargain basements by several stores. It seems to be apparent from such re- sults that the public welcomes lower prices and has not been altogether satisfied, as so many trade factors con- tended, with an increase in quality rather than a reduction in price. The fact that dollar volume has not declined as much as prices have been reduced has been remarked here be- fore. The stores are therefore obtain- ing a larger physical volume of trade. About the only plausible explanation offered for this development is that the larger stores are taking -business away from smaller competitors. Consequent- ly trade statistics must be viewed as reflecting the most favorable aspects of the business. The smaller retailers have probably been hit much harder than the figures indicate. The wholesale merchandise markets have been busy with reorders, but more hesitation has developed on post-holi- day needs because of the unsettlement caused by the repricing of important apparel lines. An opening of men’s clothing fabrics disclosed reductions ranging from 8 to 17 cents per yard on staple numbers. CONSUMER DEMAND IGNORED While a good deal of stress in the last three years has been placed by re- tail interests on the importance of ad- justing their operations to consumer demand, there is not a little evidence that many stores merely gave this policy lip-service. During the period of security and business inflation it was to be imagined that too many stores would enter the “exclusive” class and prate a good deal about high qual- ity and luxurious surroundings. The fact is beginning to dawn on the rank and file of merchandisers, however, that their public is not quite so exclusive as they would have them be. Perhaps some study of the in- come tax returns thas hastened this conclusion, and yet it is more likely that a scanning of sales results over this period of depression has had a more practical effect on retail thinking. At any rate, it is now apparent that there is revision of these ideas going on in the trade field. A year ago many store executives were committed to the policy of holding up prices but raising quality. They asserted that their customers did not want lower priced goods but goods of better ma- terial and make at the same prices. MICHIGAN TRADESMAN a Government board moved toward restriction of oil output by agreement. Price fixing is condemned and yet an important agency of the Government is doing all in its power to increase farm product prices. It seems essential in the circum- stances, therefore, that some way be found to end this confusion. Why cannot ‘business interests unite to find through the employment of the best legal talent, in conjunction with emin- ent representatives of the public, trade and industry, just what the law forbids and what it allows? A declaration to this effect with such backing should go a long way in removing the uncertain- ties which are now a major disturbing element. THE FAMILY PICTURE. Out of the findings of the 1930 cen- sus some conclusions are to be derived that will have wider interest than is usually shown in statistics. The long list of questions which made up the official cross-examination of the census takers included some matters. that seemed comparatively unimportant, but they contribute to the fund of informa- tion from which the Government hopes to determine the American average, as well as facts and figures which will be directly serviceable to the business and social interests of the Nation. It is proposed, for example, to derive from the census an authentic portrait of the typical American family. Its numbers will be known, its degree of independence as represented by home ownership and its approximate share in such luxuries of modern life as are represented by possession of a radio receiver. Different types and leve!s of family life will be represented by real estate valuations or rentals paid. These will qualify the significance of other statistics. It will be important and in- teresting to know, for example, wheth- er the larger families are to be found among those of comparative poverty or whether the possession of a com- fortab’'e income and the security of home ownership encourage and allow a family of fair size. Past findings of the census have shown a consistent decrease in the American family. ‘Since 1850 the household average has dropped from 5.6 to 4.3 persons per family. But in other important ways the family life While many remedies have been of the United States has profoundly brought forward to relieve the business changed within the past generation or depression ranging from quack schemes = tyo, to those which possess features of sound value, it is becoming increasing- ly more apparent that the Government must end its contradictory policies with respect to business and at least give industrial and trade interests a chance to know exactly how their practices may Or may not conform to the law. If the confusion that now exists in this respect was confined to business interests operating along their own lines, observers point out, there might be some excuse for the Government holding aloof, but general bewilder- ment is greatly increased by the ex- ample of the Government itself violat- ‘On the import side, however, the ing in important respects the very , reduction was more than seasonal last laws it forces on its citizens. {* month when the total of $175,000,000 Thus the week brought forward an $f was 38 per éent. under a year ago and action under the anti-trust law togffthe lowest value for the month since dissolve an institute of bolt and nut@J1915. The favorable balance was $51,- manufacturers, while at the same time $000,000. ‘Gold imports of $16,145,000 Most manufacturers subscribed to the same program, but, along with the majority of retailers, have since given up what was a losing battle to produce what the public actually did want—the same quality at lower prices. The successes reported for recently opened bargain basements should go a step further in convincing retailers that “consumer demand” is not just a phrase that means “giving them what we want them to buy,” but a very sound policy of testing out consumer wants and supplying those wants. BUSINESS EXPANDS. A sharp upturn in the weekly busi- ness index and favorable reports on building were two highly favorable de- velopments during the week which were not obscured by another break in commodity prices and indications that deficits in government revenue may prove even larger than expected. The advance in the business index was brought about chiefly by the rise in electric power output, but there were only small declines in the auto- mobile and car-loadings series. In building, the value of contract awards for the first twelve days of the month ran 31 per cent. ahead of the daily average for February and was only 12 per cent. under the level for March, 1930. This was apparently brought about chiefly as a result of a spurt in this area, where contract awards in the first two weeks of the month have run 28 per cent. ahead of a year ago. The decline in wholesale commod- ity prices has brought the Annalist weekly index to a low point for the depression at 109.3, as against 110.7 in the. preceding week and 133.3 a year ago. The sharpest drop was recorded in the fuel group, due to the price slashing in crude oil. However, fue's are still well out of line with the price average, as are building materials. It is still felt in well-informed quar- ters that many products thave not yet reflected all possible price liquidation, particularly the adjustments that have been made in raw materials. Until this is accomplished along the line from producer to consumer, the feeling is that substantial recovery will be de- layed. CONTRADICTORY POLICIES. EXPORTS HIGHER. ‘Further heavy declines in exports and imports were indicated in the for- eign trade figures for February issued during the week. While exports at February back to 1914 and 35 peéf tent. under the total for the same month last year, there was at least one element of cheer in the fact that they declined less from those in January than is usually the case. On a daily basis, therefore, an index of February exports would move up. $226,000,000 were the lowest for any. March 25, 1931 last month were less than half of the January receipts, while exports slipped to the negligible sum of $14,000. Improved political conditions in some of our major markets, the open- ing up of tong-term international credits, the waning of resentment abroad over our extreme ‘tariff, some. reductions under the flexible provisions of that law and the commodity stabil- ization plans either near completion or under way are all regarded as improv- ing prospects for world trade. On the other hand, the position is taken by authorities that sooner or later we must give up our impossible role as‘a creditor nation always in- sisting upon an export surplus. ‘ PRODUCTION OF LIQUOR. The relation of Prohibition to the production of distilled spirits is indi- cated by figures made public by_ the Bureau of Industrial Alcohol in Washington. Immediately after the Eighteenth Amendment became opera- tive there was a marked decrease in production. For the year ended June 30, 1920, which included not quite six months of Prohibition, the production was 101,000,000 gallons, against 178,- 000,000 gallons in the ‘fiscal year of 1918. By 1925 the production increased to 167,000,000 gallons, and for 1930 it was 195,000,000. What becomes of the distilled spirits, including whisky, is indicated by their use by hospitals, physicians and den- tists. In 1923 the hospitals used 7,000 gallons of alcohol and 31,000 gallons of whisky, the physicians used 65,000 gal- lons of alcohol and 26,000 gallons of whisky, and the dentists used 9,000 gal- lons of alcohol. In 1930 the use of alcohol by the hospitals had not in- creased and their use of whisky had fallen to 20,000 gallons. The physi- cians, however, were using 231,000 gal- lons of alcohol and 75,000 gallons of whisky, and the dentists were using 51,000 gallons of alcohol. The industrial use of alcohol is, of course, very large. THE MOTHER’S DAY ROW. It is not pleasant to see another row over “Mother’s Day.” How people can row over a subject like that is more than we can understand, anyway. This “day” might have remained a quiet and harmless bit of sentimentality. But the American genius at once sprang forward to commercialize it. The flor- ists, the confectioners and the telegraph companies bent every effort to cash in. Send, they proclaimed, flowers, candy or a telegram to ‘Mother! And now some estimable and philanthropic ladies propose to make out of Mother’s Day an occasion for urging everybody to give contributions to charitable in- stitutions which look after mothers. The thought, of course, is one of those things so admirable, logical, perfect and unhuman that the average being in- stantly rebels against it. For our part, ‘just to help the row along, we would rather see a good, healthy, flowers- candy-telegrams festival than a day for passing the hat for charity. CT A certain amount of opposition is a great help to a man; it is what he wants and must have to be good for anything.. Hardship and = opposition are the native soil of manhood and self-reliance, aos ‘ ~~ : a eo ——— $$$. March 25, 1931 MICHIGAN TRADESMAN OUT AROUND. , Things Seen and Heard on a Week End Trip. With Kalamazoo as the objective, last Saturday, Out Around proved to be very enjoyable. As we approached Plainwell, we were hailed by Lloyd Smith, manager of the Eesley Milling Co., who is feeling very happy over the plan he put into execution some months ago to place his products in the store of any independent merchant who wishes to handle them within a radius of fifty miles or more in each direction. Four trucks loaded with mill products start out every morning, going as far North as Evart, as far East as (Mason and Leslie and as far South as the Indiana line. The calls on the trade are made every two weeks. So far the innovation has proven very satisfactory. No sales are made to chain stores under any cir- cumstances. The sympathy of the trade will go out to Amos S. Smith, whose wife was ill with tuberculosis for a long time and who passed away last week. Mrs. Smith was a woman of may excellent qualities. She was a great help to, her husband in the store in the days of her activity. My acquaintance with Mr. Smith has covered many years, dating back to the time he was assistant manager of the Towner general store at Byron Center. From there he went to ‘Springvale, where he managed the general store of Cobbs & Mitchell for many years. He then engaged in general trade on his own account at Conklin under the style of the Smith Mercantile Co. About a dozen years ago he purchased a gen- eral stock at Plainwel!, which he has conducted under the style of the Smith Mercantile Co. He has taken an active part in the municipal, religious and fraternal life of the town and enjoys the respect and confidence of his neigh- bors, customers and friends.. The Michigan Paper Co. did better in a financial way last year than it has for several years. The net earnings were in excess of $50,000, which is 5 per cent. on the million dollars capital stock. I am told that the outlook for this year is even better than last. The attempt at the annual meeting to elect two more local directors was unsuc- cessful, which was a fortunate outcome for the stockholders, because what the company needs, more than anything else; is the advice and assistance of men of wide experience in paper mak- ing and financial undertakings of large magnitude. But for the handicap of local directors who cannot qualify in either respect, the company would have enjoyed a much larger degree of pros- perity. The approach to Kalamazoo on US 131 affords a most interesting view of that portion of the city which is plain- ly in evidence from the high hills which flank the Celery City on the North. I was pleased to find most of the mer- chants I called on in a good mood, so far as volume of business is concerned, although some of them complained about the narrow margins they are now forced to accept on their sales. All feel that the worst is now a matter of the past and that from now on the re- covery will be gradually ‘upward. I have noted in my lifetime the pass- ing of many industries, such as the hand harness maker, the hand cooper and the old-fashioned apothecary. The recent death of William E. Elliott co- incides with the passing of the button shoe era, never to return. Fifty years ago button shoes were as common as lace shoes are to-day, but there was no device to attach but- tons to shoes except a little hand fas- tener which made the process both slow and tedious. Dr. Eggleston, a dentist of Marshall, invented the Eg- gleston button attaching machine about 1883. It consisted of a tube in which the buttons were assembled after the fasteners had been inserted in the eyes of the buttons by hand and placed in the tube. The tube was then placed in a little foot power machine, after which the process of attaching the buttons to the shoe was automatic. The organiza- tion to put this device on the market was formed in Grand Rapids and in- cluded as stockholders Col. George C. Briggs, Charles S. Hazeltine and others. I think I am the only original stockholder still living. The business proved to be very prosperous. Col. Briggs ultimately sold his interest, which had cost him only $10,000, for $100,000. With that money he erected the large brick ‘building on Canal _ street (now ‘Monroe avenue) long oc- cupied by the Heyman Co. The marvelous success of the Eg- gleston Co. aroused the interest of in- ventors and would-be inventors all over the country. Among those who en- tered the field to give the trade some- thing better than the Egg’eston device was Wm. E. Elliott, who was then en- gaged in the sale of shoes at retail with his father at Marion, Iowa. George R. Mayhew, who was then the leading shoe dealer in Grand ‘Rapids, noted an item about the invention in the ‘Boot and Shoe Recorder and brought it to my attention. We decided to ask the inventor to bring his machine to Grand Rapids for investigation and possible action. He promptly complied with our request and for several days the device was demonstrated in the office of the Michigan Tradesman. All who saw the machine were completely cap- tivated by it, because it was so much in advance of the Eggleston device, which had made millions of dollars for its original owners, except the inventor, who was given a raw deal. The lead- ing financial men of the city made all haste to enroll their names as stock- holders. A company was organized with $160,000 capital to engage in the manufacture and sale of the device. Among the original stockholders were Louis H. Withey, Hon. T. J. O’Brien, Chas. S. Hazeltine, J. C. Wenham, W. O. Hughart, David E. Uhl and Geo. R. Mayhew. Dr. Hazeltine was elected president, Geo. R. Mayhew treasurer and E. A. Stowe secretary. Mr. O’Brien was made the legal adviser of the company. While he was out of the country as Ambassador to the Nether- lands, Japan and Rome, Arthur C, renee eer ne ee Denison assumed the duties of that position. The first thing Mr. OBrien did was to establish the fact that our device was not subject to attack for in- fringement. ‘He referred the papers to Edward Taggert, who was then re- garded as the leading patent attorney in Michigan. His reply was that we did not infringe the Eggleston patent (charge $250). He then sent them to West & Bond, Chicago, who were then considered the best patent authorities in Chicago. cord with that of Mr. Taggart (charge $500). Feeling that we should have a final authority from the leading patent attorneys in this country, we sent the documents on to Marble & Mason, of Washington: Mr. Marble had been Commissioner of the Federal Patent Office for many years. The reply was in exact accord with the opinions of Mr. Taggart and West & Bond (charge $1,000). Armed with such opinions, we began the manufacture of the Elliott machine. As soon as we paced the device on the market, the Eggleston Co. sued us for infringement. We were represented by Mr. Taggart and Mr. Pusey, the leading patent attorney of Philadelphia. Judge Severans, who was judge on the Federal bench here, promptly held that our device infringed the Eggleston patent, which opinion was subsequently sustained by the Court of Appeals and the United States Supreme Court. This meant that we had to create an entirely new machine, which was placed on the market a few years later and continued to function without successful attack for many years. ‘Mr. Elliott insisted on managing the company, which was unfortunate for ail concerned. Few inventors are good business men. Mr. Elliott was not an exception to the general rule and his management ultimately resulted in our losing our entire investment, due to the fact that button shoes ultimately went out of style. Mr. Elliott spent $150,- 000 with the Root Newspaper Associa- tion and others in undertaking to force button shoes back into use, but every penny thus expended was lost, because no one in a republic can ac- complish the impossible. His manage- ment of the company was extravagant and highly spectacular. He succeeded in obtaining a rating of the company in excess of a million dollars and caused people generally to regard him as a millionaire, when, as a matter of fact, the obligations of both were in excess of their possessions. When the crash finally came and the company was placed in the bankruptcy court, he sud- denly left the scene of his exploitation and, I think, never returned until the statute of limitations had placed an em- bargo on his prosecution. Some ancient writer said we should ‘always speak well of the dead. I do not agree with him. I think we should deal gently and truthfully with the dead, which I have done in this in- stance. Mr. Elliott had a contagious personality which enabled him to hold his friends in line to the point of ex- haustion and he had many admirable qualities, along with some very unfor- tunate characteristics, but he. was not Their opinion was in ac- a good business man and never made a penny along approved lines. He died poor, full of hope that he would live to see the return of button shoes to the show windows of the retail shoe dealers. The funeral and burial were he!d in Marion, Iowa, where he was born and lived as a child and youth. Tf I have one failing, worse than an- other, it is the absolute faith I place in my friends and associates. I have made -it the rule of a lifetime to stand by them to the end and refuse to listen to any one who seeks to alienate me from them by relating their shortcomings. For thirty years I stayed by Mr. Elliott and denounced any one who sought to turn me against him. I would have been a good many thousand dollars ahead if I had been less stub- born in this respect. Hon. Wm. Alden Smith evidently does not take kindly to my suggestion of a week ago that Grand Rapids peo- ple give him a testimonial banquet on . his birthday, May 12,°judging by the following letter: Grand Rapids, March 20—This is to acknowledge with appreciation your courteous personal references in this week’s Tradesman. I appreciate the spirit which prompts you to emphasize some of my public work, and our long personal acquaintance extending over half a century has been marked with similar generosity throughout the en- tire period. Your reference to life’s milestones, however, and your hospitable proposal to celebrate my birthday by a dinner does not strike me with favor. Such events—and I have attended many—are filled with satlness and old memories which one may be able to bear private- ly but not so easily set aside publicly. - “How many memories crowd around the brain. How many ghosts are in the wooded plain.” No, indeed! No birthday dinner for me—no matter how kindly and well meant the suggestion. The marvelous beauty of the after-glow is really very beautiful to behold, but if one would keep abreast of the spirit of the age and preserve his faculties, though the course seems definitely Westward, he should keep his eyes upon the East and find pleasure and happiness and com- fort in the contemplation of each new day. This is my philosophy, and I spend no time in celebrating birthdays which give emphasis to the rapidly passing years. No, indeed! No dinners for me! I much prefer to spend that par- ticular day amid scenes and experiences which engross my attention, unmindful of its epochal character and possible significance. Again, old friend, I make my ack- nowledgements to you, thank you for your courtesv and ask you to recall vour invitations, as I shall not be pres- ent at that or any other natal dinner. * William Alden ‘Smith. Eight school districts have joined in creating a new consolidated school at M‘ddleville. This necessitates the con- struction of a new building at a cost of $90,000, of which $60,000 will be raised by a bond issue which was purchased by the Grand Rapids Trust Co., and $30,000 contributed by the Kellogg Foundation of Battle Creek. The building will be erected on a six acre tract of land on the high ground just West of town. It will be 75x165 feet in dimensions, two stories and basement. lt will be constructed of brick and will be thoroughly modern in every respect. 10 MICHIGAN TRADESMAN March 25, 1931 Two rooms in the building will be de- voted to the medical examination of the students at regular intervals by physi- cians sent out by the Foundation. It is expected that the building will be completed by the time snow flies next fall. The old school building which will be abandoned when the new struc- ture is occupied was erected sixty-five years ago. For many years William K. Kellogg was exceedingly careful about his ex- penditures, but now that his personal fortune has reached a figure somewhere between fifty and a hundred million dollars, he is making every effort which appeals to him to return this money to the source from which it came—the people. His ‘benefactions to Battle Creek are varied and extensive. He appears to have a keen appreciation of proper educational advantages for the underfed children of poor parents and an understanding of human suffering which causes him to do much for the amelioration of grippled and unfortun- ate children of the community. It must be a source of great satisfaction to him to be able to do these things with such remarkable prodigality and with appar- ently accurate discernment and belief that he is doing them along the best and most approved lines. June 1, 1930, F. L. Blake leased his vacant store building at Middleville to Frank Malmstone, who conducts a dry goods and shoe store at Wayland. The tenant put in a stock of dry goods and shoes under the management of Mrs. Malmstone. Seven months later the Malmstones moved their stock back to Wayland because they found it some- what irksome to conduct two stores in periods of stress like the present. Mr. Malmstone speaks nicely of Middleville as a trading point. He says the farm- ers tributary to Middleville have good farms and, because the percentage of farms encumbered by mortgages is smaller than in most localities, he thinks Middleville ought to have just such a store as he undertook to con- duct there. Instances continue to present them- selves of insolvencies which were being worked out advantageously and eco- nomically by receivers, but were wreck- ed by being thrown into bankruptcy by crafty lawyers who were actuated sole- ly ‘by the fees which they could collect by resorting to the Federal courts. The retirement of the Western Michigan Grocer Co. affords an excellent example of how a business can be liquidated at the lowest possible ratio of expense. When Mr. Gilleland found it impossible to continue the business, due to his in- ability to secure sufficient funds, he wrote all his creditors that he would close out the stock and collect the ac- counts as expeditiously as possible and make remittances pro rata as fast as the funds came in. Every creditor ac- cepted the situation and approved of the plan. If any creditor had taken up the matter with an attorney of the type above described, the latter would prob- ably have insisted on throwing the matter into bankruptcy, which would have proved rich picking for the lawyers and meager returns for the creditors. Because the lawyers were not permitted to dominate the situa- tion every creditor has already received 85 cents on the dollar and will prob- ably receive the full amount of his claim. E. A. Stowe. ——_> >> _____ Patronize Home Industry. Rep. Stanley Powell introduced the following resolution in the Legisla- ture Wednesday: Whereas—The State of Michigan has extensive and widely diversified agricultural, mineral and manufactur- ing resources, and there are produced in Michigan supplies sufficient to care for all of the demands of ‘State institu- tions, and Whereas—The State Administrative Board, through its Purchasing Depart- ment, is buying and contracting for materials and equipment for buildings and stocks of food stuffs for the vari- ous State institutions in large quanti- ties from other states, such as canned goods, fruit, meat, furniture, ovens, paper and other commodities too nu- merous to mention, and Whereas—The farmers, mining com- panies and manufacturers are the prin- cipal taxpayers of the State of Michi- gan, furnishing the funds for the building and support of state institu- tions, and Whereas—Since all of these products are availab'e in Michigan in quality equal to or better than that produced in other states and at prices compar- able with those in other states; there- fore be it Resolved—By the House of Repre- sentatives (the Senate concurring), That the State Administrative Board be and is hereby directed to purchase all necessary supplies for the State in- stitutions of Michigan from Michigan farmers, mining companies or manu- facturers whenever such requirements are produced or manufactured in the State of Michigan and can be procured at reasonable prices. —_+ +> ___ Choose Practical Hues For Summer. Colors of a practical character have been selected for promotion for the Summer season, it was announced last week, by John Hahn, executive di- rector of the Garment Retailers of America. One shade, however, was selected for its “high style” significance and another as an accent hue. The colors, he added, are markedly differ- ent from those which have prevailed during the regular Spring wholesale season and accordingly possess “in- valuable promotional possibilities.” The new shades will be launched at the Summer style show of the organ- ization at the Hotel Astor on April 15. -_—_—_~+. > > ——_- Plan Writing Paper Campaign. Concerned over the large percentage of business lost each year to greeting card manufacturers, the writing paper producers are considering a campaign to popularize letter writing. A num- ber of large factories have been forced out of business in the last two years. Spring business this year is reported as fair with sales somewhat better than in the corresponding period last year, but the stationery manufacturers are convinced that concerted action must be taken to preserve their present mar- kets and regain some of their lost busi- ness. Profitable Service . . Fe ie Through Fleischmann’s national adver- tising, the world’s famous phy- sicians are telling millions of Big reasons why you should push STANDARD BRANDS PRODUCTS —Prompt service and frequent deliveries. 2—Small stocks prop- erly regulated re- quire small invest- ments. 3—Quick turnover and quick profits. —A reputation for freshness with every product. —Nation-wide adver- tising. Americans that fresh Yeast is helpful in the prevention of colds. Pass on this good news to your customers. Urge them to eat three cakes of Fleischmann’s Yeast every day. They'll appreciate this Service and will become better customers. Tie up with the Fleischmann adver- tising. It means more sales to you. FLEISCHMANN’S YEAST SERVICE Assured —is the result of our unique process of milling. Purity Oats produce, al- ways, a sweet flaky dish of cats entirely free from the Purity Oats and Chest-O-Silver remain fresh and sweet on your shelf—they will not sour, deteriorate or become usual mush taste. weevily. Our rigid sales policy pro- tects you—the Independ- ent Grocer. We distribute only through legitimate retail channels. protection. No chain stores—no desk jobbers. Our solid guarantee back- ing every package is your goodness PURITY OATS COMPANY KEOKUK, IOWA a gy Og March 25, 1931 MICHIGAN TRADESMAN 11 CATERERS TO THE THIRSTY. Sidelights of Some Local Dispensers of Liquor. In the year 1856, William Leppig departed from his happy home in Ger- many, bound for the United States. A few weeks later he arrived in Grand Rapids seated on 'the stage driven over from Kalamazoo. William, who was not overtaxed with wealth, promptly accepted an offer made by a German contractor and builder to carry a hod. A hod is no longer used by. builders. The wheelbarrow and elevator have displaced it. After Leppig had car- ried a hod and performed other menial tasks two or three years, he purchased a small house located on Lyon street, near the Arcade, and opened a saloon. The sale of wines, liquors and beer has, and ever has been, regarded as a re- spectful occupation in Germany and In the United States certain churches and fraternal societies would not admit the owner of a saloon or a bartender to member- ship. Leppig had learned to speak the English language and, being of a gen- ial, companionable nature, he quickly attracted patrons. of saloons have furnished free lunches at certain hours to patrons. Leppig adopted the American plan. An ordin- ance passed by the common council forbade the opening of saloons on Sun- days and certain legal holidays after 10 o’clock at night. During the twenty years following while Leppig operated a saloon and restaurant, he observed the terms of the law strictly. Com- piaints were made against other saloon keepers of saloons, but Leppig was never taken before the court. As his means accumulated he purchased two lots on Lyon street and erected three brick buildings, one of which contained a large room which was occupied by the Kent Circuit Court and the Board of ‘Supervisors. It was also used for public entertainments. A small Dutch congregation occupied the hall on Sun- days. The tall rawboned, bespectacled minister operated a blacksmith shop on week days. An inseparable companion was a pipe with a long flexible stem. While he beat his anvil or pumped his bellows, the pipe swung to and fro un- controlled. It was said he was an able preacher and that his sermons were as strongly constructed as the buggy tires he beat into shape with his hammer. Leppig was a popular individual and fond of a practical joke. While seated on the head of a beer barrel in front of his saloon, he would frequently in- terrupt the progress of a pedestrian by exclaiming—‘“Say!” If the pedestrian should stop and turn toward Leppig, many other countries. Years ago owners he would add in a sing-song tone— “Can you see?” and laugh at his victim. The second floor of this building was devoted to offices, the ‘first to Leppig’s bar and the restaurant presided over by Mrs. Leppig (an excellent caterer), where choice meals were served for moderate prices. Leppig, after acquir- ing a liberal fortune, purchased lots on Lafayette avenue and erected a mod- ern home. He then sold his business and prepared to spend the remainder of his days in peace and comfort. He had served tthe public as a poor com- missioner and rendered competent and faithful service. While enjoying pros- perity and the cares of his somewhat annoying business, he endorsed a num- ber of notes for a brace of impecunious young men, which he was eventually compelled to pay at the bank, thereby impairing his financial independence. A young woman who assisted Mrs. Leppig in the restaurant, won the heart and hand of Charles N. Arm- strong, a clerk in the employ of John Morhardt, as chief clerk, at the Bridge Street House. In later years Arm- strong was elected to fill the office of city comptroller. N. C. Johnson was the proprietor of Sweet’s Hotel during the closing years of the past century. Occasionally he would take a stroll around the block for the exercise it afforded and to see what he could see. One morning he happened to stop on the crossway of an alley and cast his eyes toward the rear Of his hotel. One of his cooks came to a window of the kitchen which was located on the second floor in the annex to the main structure, and with the aid of a rope, lowered a basket of provisions to the ground. The owner of a saloon in an adjoining building emptied the basket and placed therein a half dozen bottles-of beer and a quart of whisky. The cook raised the basket and it was presumed the and his as- sociates indulged in a good time. Johnson continued his walk until he reached the saloon, which he entered and found an elaborate free lunch dis- played on the counter. A variety of sandwiches, a pan of steaming hot es- calloped oysters, an ample supply of salads, olives and pickles. The bar was surrounded by a number of men who helped themselves liberally to the luncheon. “Harry,” said Mr. John- son, speaking to the saloon keeper, “vou are serving a mighty ne lunch; must cost you considerab!e if you pro- vide such a layout every day.” “Yes, Mr. Johnson, it is an expensive lunch. I can hardly afford it. Frank Bonell, Charles Kelly, Peter Reed, and other neighbors of mine in this line of busi- ness serve expensive lunches and I must do so to hold my trade.” “Well, Harry, I do not wish you ill luck, but let me advise you to engage another cook,’ Mr. Johnson replied. Mr. John- son paid his help twice each month. Returning to ‘the hotel, he imposed as fines upon the cooks the amounts due them for their services and discharged them. B. Hartt was the proprietor of Hartt’s wine house. Hartt requested the public not to regard him as an or- dinary saloon keeper, as his dealings were confined to the sale of the best brands of intoxicating liquors obtain- able. Social clubs had not been or- ganized fifty years ago, and when a merchant, ‘banker or manufacturer wished to entertain a friend or ac- quaintance from abroad, he was oblig- ed to choose between the hotels and the saloons for the purpose stated. A first class restaurant was managed by Mrs. Hartt, a cultured, witty, discreet and companionable woman. She pos- sessed an intimate knowledge of the many and various phases of domestic science. Under her direction dinners were prepared which would please and (Continued on page 30) Protect Your Store With COYE AWNINGS os foc be noe Beran Frias: / J : / \\\ Estimates Order without _— : Cost CHAS. A. COYE, INC. Campau Ave. and Louis St. Grand Rapids, Mich. MICHIGAN BELL TELEPHONE CO. Long Distance Rates are Surprisingly Low FOR INSTANCE: $410 or less, between 4:30 a. m. and 7:00 p.m. for You can call the following points and talk for THREE MINUTES for the rates shown. Rates to other points are proportionately low. Day Station-to-Station Rate ALPENA —. 9 2.) $1.10 INDIANAPOLIS, IND. -- 1.10 from Grand CLEVELAND, O. -------- 1.10 ° PETOSKEY 222-22. - 1.05 Rapids te PORT HURON _-_-------- 1.05 MADISON, WIS. _-_------- 1.00 | CHARLEVOIX __.__..._. 1.00 The rates quoted are Station-to-Station Day rates, effective 4:30 a.m. to 7:00 p.m. :-: Eve- ning Station-to-Station rates are effective 7:00 p.m. to 8:30 p.m., and Night Station. to-Station rates, 8:30 p.m. to 4:30 a.m. For fastest service, give the operator the telephone number of the person you are calling, which can be obtained from “Information” Corduroy Tires Known from the Canadian Border to the Gulf—and from New York Harbor to the Golden Gate—the Corduroy Tire has in ten years gained a reputation for value, for superlative performance and dependability that is second to none! The Corduroy Dealer organization dots the nation’s map in metropolis and hamlet. It is an organization that swears allegiance to the Corduroy Tire because of long years of unfail- ing tire satisfaction to the motorists of the country. Go to your Corduroy Dealer today. Ask to see the tire. Big— Sturdy—Handsome in all its strength and toughness, the Cor- duroy Tire will sell itself to you strictly on its merit. CORDUROY TIRE CO. Grand Rapids, Mich. eae SSIES INT ET SNOT ene ee NEN NTN MNe ees TCC r een Mi 12 FINANCIAL Excess Supply of Silver Problem Not Easily Solved. February’s cut in silver production helps, ‘but evidently the world will not shake off the depressing influence on business of low silver prices until it understands better that the problem goes deeper. Silver’s decline has reduced the value of bullion going into a metal dol- lar to about 25 cents, but we in this country do not commonly understand the importance of that phenomenon on world depression since a silver dollar still purchases a gold dollar’s worth of commodities. Herbert B. Elliston in Foreign Af- fairs for April goes to the core of the silver problem when he says that the decline in its price not long ago to the lowest level in all history reflects over- supply but not overproduction. What he has in mind of course is that in the last ten years the world’s annual out- put has scarcely kept pace with con- sumption. Not excess production but an enormously increased supply of sil- ver in connection with demonetization programs is the root of the difficulty. ‘Spread of the gold standard has augmented substantially the flow of silver back into commercial channels which have in the meantime not been proportionately expanded. When asked why the silver industry does not seek equilibrium through adjustments this authority answers “No measures could be imagined that would offset the way- wardness of such competition as other supplies have provided in the last two or three years. “There are those who assert that enough activity has not been devoted to the promotion of uses for silver apart from its uses as a precious metal. And it may well be that the historical re- gard for silver as a precious metal has not encouraged enough research into its possibilities as an industrial com- modity. Only 15 per cent. of supplies is now absorbed by industry; but pres- ent conditions may provoke further research, especially into possible uses at different price levels. As yet the only hope of a larger industrial outlet lies in the effort now being made to put nontarnishable silverware on the mar- ket.” Limitation of output is not the sim- ple solution it seems since 60 per cent. of the production comes from mines that likewise vield lead, zinc and cop- per. What this authority does urge is that the Western world recognize the im- portance of controlling what he terms these “other supplies” of silver as an essential step in making markets for Western goods. For “a” marked decline in the price of silver depletes the ability of both the silver users of China and the silver savers of India to buy Western goods at present gold values. We have seen that in China there exists a new desire to import foreign goods. ‘But the drop in silver is depriving more and more Chinese of the ability to pay for the very goods which the enterprise of for- eign merchants has introduced during the past century. Reports from Shanghai state that Chinese (or silver) prices on wool, for example, have sky- MICHIGAN TRADESMAN rocketed so high that thousands of Chinese, long used to Western style clothes, are going back to Chinese silks.” Paul Willard Garrett. [Copyrighted, 1931.] ——__> -+-o___ Two Principal Kinds of Fixed Trusts. There are several interesting differ- ences and a few similarities between fixed trusts and investment companies of the management type. The differ- ence in distribution methods, explain- ing the growth of fixed trusts, was dis- cussed in a previous article. The principal difference in the two types—one that has been emphasized by friends of both—is implied in the uames. That is, the fixed trust permits of no substitutions of stocks in the portfolio except in the event of merg- ers, re-organizations, etc. Management trusts, on the other hand, may make changes in portfolios at will, subject in some cases to restrictions on propor- tions. Consequently investors may choose between portfolios they know will re- main unchanged and those which are subject to revision as _ conditions change. Broadly speaking, there are two kinds of fixed trusts, one which dis- tributes all cash and stock dividends, rights and splitups and the other which retains, or accumulates, all except regu- lar cash distributions on stocks in the portfolio. Securities comprising portfolios of fixed trusts are deposited with recog- nized trustees, who issue therefor re- ceipts or certificates. They are trusts in the true sense of the word and their income is not subject to the Federal corporation tax. Management trusts, on the other hand, generally are cor- norations with capital setups similar to industrial concerns. They own the se- curities in their portfolios in their own right. Their income and profits on transactions are subject to taxation in the same way as are the earnings of any other kind of corporation. Fixed trusts invest only in common stocks, as a rule, while management companies may hold bonds and preferred stocks as v-ell. Some fixed trusts, as well as some management trusts, specialize in par- ticular industries, holding stocks of concerns such as utilities, railroads and banks. Most fixed trusts and some management trusts have specified ter- mination dates. All fixed trusts issue only one class of stock (really trust certificates), while many management trusts have preferred and common stocks and some have fixed-interest ob- ligations ahead of the shares. Trusts are formed, of course, primar- ily to be sold to investors at a profit to the organizers. The profit in fixed trusts comes from a so-called distribu- tion fee, usually based on a percentage of the cost of the underlying stocks at their listed market values. Fixed trust shares therefore do not sell below their asset or liquidating value. Profits in management trusts sup- posedly are realized from a manage- ment fee, based, as a rule, on a percent- age of the trust’s quarterly or annual profits. Since the price of management trust shares is determined solely by supply and demand, these stocks may “ (and usually do now) sell below their asset value. William Russell White. [Copyrighted, 1931.] —_~++>—__—_ When you come to the end of your rope, tie a knot in it and hang on. Investment Bankers Change of Corporate Name —=—j— Fenton, Davis & Boyle Mid ~ West Securities Corporation Investment Bankers DETROIT GRAND RAPIDS Phone 4212 E TTY TT March 25, 1931 x hoe Rapids’ oldest and largest finan- cial house, offering every service conforming with sound banking practice, and bringing these services almost to the customer’s doorstep ot OLD KENT BANK 2 Downtown Offices 12 Community Offiices L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 The ability to invest wisely is the keystone of prosperity A. E. KUSTERER & CO. 303-307 Michigan Trust Building GRAND RAPIDS, MICHIGAN The Oldest Investment Banking House in Western Michigan Phone 4267 i 4 @ ft w—- og” se e eye «-?& > « e ¢ » 4 s e 4 * ¥ s A A * ® s ® ‘ i eo¥ «6 «? 7 a. « e ¢ + 4 a e 4 * ¥ t ‘ , Vik tae . ® March 25, 1931 MICHIGAN TRADESMAN 13 Employes Gave Company “ Record Number of Suggestions. No chain is stronger than its small- est link, but it takes a giant corpora- tion to see that it pays in cash to keep the lowliest employes strong, loyal and independent. You may object to big business in this country on the ground that it de- stroys individual initiative but General Electric is one huge organization that gets results by making it worth the while of employes to offer suggestions and in the depression year 1930 it got more suggestions than ever before. Specifically its annual report to-day records that the number of suggestions received in the year was 29,919 or 536 for every thousand of eligible em- ployes. That is not all. The employes did not turn in wild schemes. No less than 32.1 per cent. of the suggestions was adopted. That is indeed an impressive testimonial to the liberal employe atti- tude maintained by General Electric. It stimulates energy and loyalty on the part of employes for the simple reason that General Electric pays employes in cash or bonds for suggestions. Years ago it was thought in this country that big business never could be relied dn to treat employes kindly. In more recent years you have been able to measure the popular success of our industries largely by their employe policy. ‘Some of our most practical plans for unemployment protection are coming to-day not from governmental agencies but from the corporations themselves. General Electric openly expresses its pride in the development of a plan worked out for stabilization of employ- ment in its incandescent lamp depart- ment where by storing lamps in off seasons it reduces to a minimum sea- sonal unemployment. In departments that do not lend themselves so readily to this method it recently inaugurated a plan of un- employment pensions, loans and relief. Employes become eligible for unem- ployment payments after they have contributed to the fund for six months. Each dollar put up by employes is matched with a dollar put up by the company. Financial independence in life is not attained by any rule of thumb, for all individuals and the secret of General Electric’s success in helping its em- ployes toward financial independence rests in its recognition that this com- plex problem must be approached from a variety of avenues each suited to a little different need. Paul Willard Garrett. [Copyrighted, 1931.] —_++2—___- Earnings of Tobacco Producers Rise Sharply. One of the outstanding industrial achievements of 1930 was the continued growth of tobacco manufacturing. With an investment of more than $1,000,- 000,000, the industry has come to be regarded as among the largest in the country, An idea of its importance as a rev- enue producer for Uncle Sam may De gained from tax figures, which show that tobacco taxes set a new high rec- ord last year at $450,339,060, an in- crease of 3.66 per cent. above those of 1929. Cigarettes alone contributed $359,816,274, or 80 per cent. of the total. Consumption figures are taken to indicate that the number of smokers as well as the total use of tobacco is steadily increasing. Although the amount of tobacco used in all products increased slightly less than 25 per cent. from 1913 to 1929, tobacco used in cigarettes gained 137 per cent. and the percentage of cigarette tobaccos to total tobacco used rose from 23 to 44. Cigarette consumption increased 151 per cent. between 1920 and last year, with a gradual increase in the percent- age gain from year to year. It is esti- mated the annual rate of consumption will reach 300,000,000,000 by 1940. Virtually all this country’s cigarette production is in the hands of four com- panies, American Tobacco, Reynolds, Liggett & Myers and Lorillard. Their total earnings for 1930 showed an in- crease of 163 per cent. over 1920 profits and a rise of 201 per cent. after pre- ferred dividends. Although cigar production showed a decline of about 2 per cent. between 1921 and 1929, earnings of the five leading companies increased 173 per cent. The improvement was attribut- ed to concentration of the business among the leaders, who are: General Cigar, Consolidated Cigar, Congress Cigar, American Cigar and Bayuk. The leading snuff producers are American Snuff, Helme and United ‘States Tobacco. Demand for this product continues steady, and earnings applicable to common stock of the three companies rose 48 per cent. be- tween 1920 and 1930. William Russell White. [Copyrighted, 1931.] —_+-+ > —____ On the Curb. Leaning hard against a post— It was steel and full of frost For it held both rod and rail Of the Elevated Road— Shivering with cold At the noonday hour Was a stranger, middle-aged, Quite asleep, And a prototype of deep despair; Yet awakened half With a smile But to drop his head again Deeper in the upturned coat Which was tattered and of summer-weight, Would you care For this buttered roll— But a bite, with meat between? “Oh, kind sir, Thank you much, This is happy Seldom such; But how good of you.” Then he smiled, and then— Would have dozed again. Just a word, old chap Tell me, stranger, tell me true Why this circumstance What has happened you And the more from whence you came Sweden? Germany? “No my friend I am fifteen year Now already here From my home in Denmark Jah, my job was good Werry good But—I gambled Efry veek All avay Now—too late.’’ Thus the curb Cold with snow aind sleet Brought to me There a double chance to win In a crowded city street. Charles A. Heath. poe Se Asked why the interurban car was late, the conductor politely replied: “Well, you see the car ahead was be- hind, and we were behind before be- sides,” ener SRE LE Teen enre ne ante eT The Measure ot a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. h GRAND RAPIDS SAVINGS BANK *“*The Bank Where You Feel At Home’”’ 16 CONVENIENT OFFICES GRAND RAPIDS NATIONAL BANK —Aa \ ) 4 Established 1860—Incorporated 185 — Nine Community Branches GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank bs Be a 2 pees ee neh pi Sones 14 MICHIGAN TRADESMAN March 25, 1931 GREAT FOOD INDUSTRY. Marine Products Becoming More and More Important. Marine products represent basically a great food industry. This class of food is, generally speaking, a good source of proteins, vitamins, and min- erals in quantity and variety. Because of these facts and because the primary consideration of food products is their food value, the ‘Bureau of Fisheries has become greatly interested in the science of nutrition. It has been known for a long time that protein is essential to any diet for the maintenance of life. Fishery prod- ucts are an excellent and a cheap source of protein. Furthermore, the proteins found in fish and shellfish have a very high coefficient of digestibility. The quantity and variety of minerals in sea foods have been determined by chemical and spectrographic analyses. Some of the elements found in fish meal ‘by the Bureau’s scientific inves- tigator at Johns Hopkins University are: Calcium, phosphorus, copper, iron, manganese, sulphur, magnesium, iodine, fluorine, chlorine, sodium, potassium, titanium, aluminum, silver, zinc, silicon, lead, and tin. Fish meal is a dehydrated fishery by- product used extensively in animal feeding. A number of the above-mentioned minerals have been shown to be vital in life processes. Notable among these are the role played by iodine in the prevention and cure of simple goiter, and the value of copper in one type of nutritional anemia. At least 34 elements have been iden- tified in sea water. A good many, if not all, of these are essential to life. In fact, knowledge concerning mineral nutrition is in its infancy. Great discov- eries in the future will come in this field. Of all the food industries or classes of foods, sea foods offer the most fertile field for investigations in mineral nutrition. Cod liver oil is an example of the richness of marine products in vita- mins. Oysters are another example. Cod liver oil has been in use in thera- peutics for many years. Long before the modern knowledge of vitamins be- came available to the medical profes- sion, cod liver oil was universally recognized as a tonic and metabolic factor. It was known to be a good tonic or medicinal agent many years before it was known why it was such an important factor in nutrition. Recent investigations of the Bureau of the Department of Commerce and the Bureau of Chemistry and Soils of the Department of Agriculture have revealed that certain American fish oils such as tuna, sardine (California pilchard), menhaden, and salmon oils are excellent sources of vitamin D. Tuna oil was shown to be 25 per cent. more potent in vitamin D than the best obtainable grades of medicinal cod liver oil. ‘Sardine (California pilchard) was equal to medicinal cod liver oil,” menhaden was 75 per cent. as good, and salmon oil was about 50 per cent. as potent in vitamin D. Salmon oil also compared favorably with medicin- al cod liver oil in content of vitamin A. Since the publication of these re- sults, more recent experiments, to be published shortly, by the two Bureaus, have indicated that the process of manufacture of these oils has a marked effect on their content of both vitamins A and D. It has been considered gen- erally among biochemists that vitamin D is relatively stable and heat-resistant, but we have found a variation of as high as 25 per cent. in vitamin D po- tency of oils from the same fish de- pending on the method of processing. Some of these oils can be produced superior to the best obtainable grade of medicinal cod liver oil in potency of vitamins A and D. You can readily see what these discoveries mean to this country by citing the following statis- tics. The total consumption in 1929 of cod liver oil in this country, for thera- peutics and animal feeding, was some- where between 3,000,000 and 4,000,000 gallons. Ninety per cent. of our do- mestic consumption of cod liver oil is imported. In other words, we only produce 10 per cent. of the cod liver oil which we consume. The production in 1929 in the United States and Alaska of tuna sardine (California pilchard) menhaden, salmon, Alaska herring and Maine herring oils, was in excess of 12,000,000 gallons. Sardine (California pilchard) oil at 50 cents a gallon is replacing imported cod liver oil in poultry feeding on the Pacific coast. The imported cod liver oil has been costing the poultrymen from $1.50 to $2 per gallon. A new industry of this kind places this country at a decided economic advantage. There is no reason why these Ameri- can fish oils should not be substituted for imported cod liver oil in thera- peutics, A few months ago, the Bureau of Fisheries and the Bureau of Chemistry and Soils became interested in a new food product, namely, fish flour. Fish flour is made from the edible parts, in- cluding the ‘backbone, of fish remain- ing from the filleting or packaged fish industry. It is dried at low tempera- ture, under vacuum, and ground into a fine meal or flour. It has a pleasant taste, odor, and fine, white, fluffy, at- tractive appearance. It can be made cheaply, as it comes from raw ma- terial which is now either a waste or is converted into fish meal for animal feeding. It contains as high as 28 to 30 per cent. of minerals, consisting mostly of calcium phosphate. For purposes of comparison, ordinary white wheat flour, for instance, contains less than .5 per cent of minerals. Laboratory investi- gations and baking tests, conducted by Dr. LeClerc, of the Cereal Laboratory of the Bureau of Chemistry and Soils, in co-operation with the Bureau of Fsheries, have demonstrated that it is possible to incorporate 10 to 25 per cent. of this fish flour in sweet codkies, using cinnamon or ginger flavor, of a very palatable and nutritious nature, designed especially to appeal to chil- dren. Accordingly, these Bureaus have ar- ranged with a public institution in Washington, namely, the Episcopal Home for Children, for a large-scale test extending over a period of one year or more. Eighty children will be divided into two. groups of 40 each, selected as to comparable age and physical condition. In order to establish comparable con- ditions at the beginning of the experi- ment, thorough preliminary medical and dental examinations should be made of these children and these data should be used in dividing the children into two comparable groups. In this connection, the District of Columbia Dental Society has appointed a special committee to work with us. We are asking also the co-operation of the Dis- trict of Columbia Medical Society. It should be emphasized that marine products represent, potentially, a great food industry. They represent a spec- talized food’for man and beast. They are a diversified source of nutritional requirements in our National dietary. They represent man’s principal oppor- tunity to replenish and compensate for the increasing deficiency of foods ob- ained from land areas. These land areas are constantly ‘being depleted of their mineral elements through count- tess centuries of soil erosion. It is obvious then that man and his civilization must depend in the future to an ever increasing extent upon foods from the sea to supp‘ement the com- plicated and artificial requirements of a balanced diet. As man becomes fur- ther removed from the natural sources of his food he must ever guard more carefuily against the deficiencies which may arise as a result of increasing de- mands upon his body and as a result of further preservation of the food products which enter into his daily diet. John Ruel Manning, Technologist United States Bureau of Fisheries. “It is always well to remember that you can’t fly high and feather your nest, too.” Conservative Investments E. H. ROLLINS & SONS Founded 1876 Grand Rapids Savings Bank Buiiding, Grand Rapids New York Chicago Philadelphia San Francisco Los Angeles Boston London Paris Milan MAKE YOUR OWN STORE SIGNS AND SHOW CARDS Attractive Displays, Banners, etc., with 1 A'FIARIL A [sxow CARD WRITER L BPA Easy, fast, intcresting, and economical. Send for free descriptive folder & prices. NATIONAL SIGN STENCIL Cco., Inc., 1622 University Ave., St. Paul, Minn. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan o new oem % GRAND RAPIDS WE ARE PLEASED TO ANNOUNCE A Statistical Department Under the Direction of MR. JOHN F. STERLING Formerly with the CHICAGO TITLE & TRUST CO. As Investment Analyst. PETTER, CURTIS & PETTER, INC. Investment Bankers and Brokers. MUSKEGON < Aire March 25, 1931 MICHIGAN TRADESMAN 15. MUTUAL FIRE INSURANCE Matches Are Valuable, Dangerous. But Very The match is perhaps the most valu- able and the most dangerous article made by man. It has ‘been in use for less than one hundred years, but think of trying to get along without it. Suppose, for example, that you were camping far from any houses and dis- covered, when it came time to cook dinner, that you had lost your matches. What would you do? Would you rub sticks together like the Indian or make a “bow-drill” like the Eskimo? These were some of the methods used by mankind for thousands and thousands of years, but they mean desperately hard work, as you would soon realize. You would be fortunate if you could find a bit of flint from which to strike sparks with steel, as your great- grandfather probably did. But even in that case you certainly would appre- ciate matches as never before. It was not until the year 1827, that an English druggist named John Wal- ker made the first practical friction- matches, and they were known as “Congreves.” A folded piece of glass- paper went with every box, and in order to ignite the match one had to draw it in one hand quickly through the folds of the paper tightly pressed together with the other. Another kind of match, the “Promethean,” appeared a little later. It had at one end a thin glass globule, which it was necessary to press in producing fire. Thus people went on experimenting, for everyone was interested and there was great demand. Gradually methods of manufacture that were better and cheaper were discovered until to-day matches are found in every home and are carried in millions of pockets. It is said that more matches are sold in the United ‘States than in all the rest of the world. More than seven hundred million matches are used in the United States each day. You can hardly imagine such a figure. If a factory made just one match for every minute, night and day, it would take nearly fourteen hundred years for it to produce as many matches as this country uses in a single day. Or—to put it in another way—nearly five hundred thousand flames are struck every minute on an average. There is not one of these flames that would not develop into a destructive fire if it had a chance. Consequently, every match must be treated as a possible source of great damage. It has within it the power to rob you of your home, even the lives of your loved ones and your- self. With the exception of fires from lightning, dagercebily combustion, and a few other causes, all fires can be traced in sOme ue back to matches. If sparks from a chimney set fire toa roof, for example, the fire in the stove from which the sparks came was un- doubtedly lighted with a match. But when. we speak of the danger of matches, we do not mean indirect dan- ger such as this. Many lives and mil- lions of dollars in property are lost every year because of carelessness in the direct use of matches. Ina single year the insurance companies reported a loss of $30,281,840 from this cause, including the great damage caused by careless smokers. ‘Matches to-day are of two general classes: Those which may be struck upon any rough surface, and the so- called “safety” matches, made to be struck only upon the box; but there are good matches and bad matches in both classes. In other words, while the safety match as a rule is safer than the kind first mentioned, a poorly made strike-on-the-box match may be more dangerous than a well-made strike- anywhere match. Therefore, we ought to know something about what a match is as well as how to use it. Here is a match. What could ap- pear more harmless? A tiny stick of wood, shorter than your finger, coated at one end with some substance that forms a little bulb, or head—who would believe that it can be either a blessing or a deadly peril, according to the way in which it is used. The secret of fire-production lies in the head of the match. This contains certain chemicals which take fire easily when heated, and it also contains par- ticles of ground flint in order to create heat by friction when the match is struck. If two objects are rubbed quickly together, the resulting friction brings heat, and all the more easily and quickly if one of the objects be rough. If you sandpaper a board, rubbing it hard, you will soon find both paper and board becoming warm. Thus the fric- tion from striking a match produces sufficient heat to cause the head to burst into flame. The heads of the best of the strike- anywhere matches contain a chemical called sesqui-sulphid of phosphorous, while the strike-on-the-box match heads contain chlorate of potash, which substance must be rubbed on phos- phorous to bring fire, and for that rea- son the box has phosphorus paint upon its sides. Now it must be remembered that even careful persons may meet with accidents through the use of bad matches. Sometimes when struck, the blazing head will fly off, or the stick will break and fall; sometimes, too, the match will continue to glow after the flame has been blown out. These are signs that the match is poorly made; probably it is of some very cheap brand, for such things never happen with good matches. Carefulness, there- fore, must begin at the time of buying. One should always notice the brand and always order by brand. Whenever a brand is found to have any of these faults, it should be avoided in future, no matter how low the price may be. If manufacturers find that no one will buy the dangerous brands, they will stop making them. The best of the strike-anywhere matches have a black bulb surrounding the colored tip. This black substance is placed there to prevent the head from flying off when struck, and also to guard it from being set on fire ac- cidentally. But as a class the strike- on-the-box or safety matches are less dangerous. Matches of all kinds are carefully tested in the great Underwriters’ Lab- oratories, which the National Board of Fire Underwriters maintains at Chi- cago, and those that are able to pass (Continued on page 31) RSENS TERE SD EELNES DOTNET ER ERLE CHC nev ene NNN nrn en Se FINNISH MUTUAL FIRE INSURANCE CO. CALUMET, MICH. Financial Statement Bee os ie Egy eS a ee ai ar. ASSETS ~ U. S. Municipal and other Bonds __------------------------ $225,950.00 First Mortgage cane ee ee 21,100.00 €ash in Banks =... 112,682.21 Office Building and other Real Estate ____.._..__------------ 10,700.00 Premiums in Course of Collection Ce ee 7,966.81 Furniture and Fixtures .....-.-:------------------------- 1,500.00 Accounts Receivable ______--__-_-____---_------_--___----- 1,474.40 cerned Interest... 22 ee 3,714.44 $385,087.86 LIABILITIES Reserve for losses unpaid ______-------------------------- $ 307.32 Reseeve for Commissions __._- =. 4 835.33 Reserve for unpaid Billig = 433.29 Reserve for unearned Premiums ______..------------------ 72,208.76 SURPLUS TO POLICYHOLDERS _____._____..___--s- 311,303.16 $385,087.86 OFFICERS Edward Keisu, President Matt Lohela, Treasurer J. P. Frisk, Secretary Write for further information Jacob Uitti, Manager 444 Pine Street, Calumet, Mich. The Mill Mutuals Agency 208 North Capitol Ave. Lansing, Mich. Bristol Insurance Agency 943 Terrace Street Muskegon, Mich. 1909 22 Years 1931 Losses Paid Promptly — Saving 30% For FIRE and WINDSTORM Insurance THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY afhliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg. Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Ne Cot» 2 O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer 16 THE GREATEST AMERICAN. Refuses To Accord That Honor To Alexander Hamilton. Hamilton Holt, noted editor and eminent educator, gave the principal address last Sunday at the Highlands Hammock dedication, to which this writer has made previous reference. He spoke not more than fifteen min- ‘utes and in that time described the unique qualities of the place, paid trib- ute to the deceased donor, made some historic allusions and covered the whole field of his topic, “The Effect of Out- door Beauty on the Individual,’ to the pleasure of his many auditors. There were other speakers, the Secretary of State, representing the administration, the congressman of the district, the representative of the estate of the don- or, who presented the deed of the property to the president of the holding corporation, each of whom spoke in turn upon the various features of the project and of the event. None of them occupied more than ten to fifteen min- utes and each one covered his subject completely. The brevity of the remarks of the several speakers under all the circumstances made them the more remarkable—they were in such con- trast with the tendency of some speak- ers to bore their audiences with ex- tended verbosity. Most speakers talk too long, just as many people talk too much, In contrast with the general practice on this program, which brought pleas- ure and information to every listener, I am reminded of another affair which I attended not long ago. The subject under consideration concerned sugges- tions for betterment of conditions of a local nature for the larger enjoyment of a greater number of people. Three to five minutes should cover the time profitably taken by anyone, yet one man took nearly twenty minutes to tell how the city, in which and about which he was talking, might have been better arranged twenty years ago and how the immigration laws of the United States interfered with the com- ing and going of foreigners like him- self. Neither subject was patent to the matter under consideration; neither of them could be altered in the least by the assemblage. On the other hand, the matters about which the country’s and the community’s guest rallied were definitely satisfactory to the great ma- jority of those most intimaely con- cerned. That’s another peeve I have —aliens attempting to direct the poli- cies of the U. S. A., either from with- in or without. I have been quite interested in a series of articles appearing in some Michigan newspapers under “The Greatest American.” I will confess to something of a shock at the first of the series, which seemed to designate Alexander Hamilton as that personage, without any apparent alternative of a second choice or any multiplicity of the greatest. Knowing the author of the series as I do I should expect him to follow the faith of his father, whom I am sure would have definitely picked Abraham Lincoln as the “greatest,” al- though without contentious argument. As I read others of the articles and do not yet find mention of that great man, MICHIGAN TRADESMAN raised up by the Almighty in the stress of the Nation’s travail, I am the more consumed with-wonder on how dif- ferently men measure values from his- torical records of individual greatness and personal accomplishments. Possibly I should not agree with the contributor of the articles upon several whom he might, in my opinion, select with greater accuracy than the one greater than Mr. Mellon, a distinction with varied valuations in the public mind just now. But I will not argue about, it, as it would be quite profitless. Once when asked, very late in his life, what he thought of the Christian re- ligion, Dr. Benjamin Franklin said, “I am of the opinion that it is the greatest that has ever been introduced into the life of man, but I do not dogmatize upon it, as that would not profit me nor anyone, and I shall very likely soon know concerning what I now believe.” While I do not share the adulation tor Hamilton of my long time friend, Senator Arthur H. Vandenberg, who states Hamilton’s greatness with as great conviction as does anyone, neith- er do I hold the anti-Hamilton preju- dice, more or less common with the school of political thought in which I was reared. But if I were to select Benjamin Franklin in preference to Hamilton I would pick a man who had been of great service to his colony and his country before Hamilton was born; whose versatility of accomplish- ment, it seems to me, to have no real rival in his many fields of action. Yet I shall hesitate to pronounce him the “greatest” among the many Americans who have been great. Comparisons are always odious, so I will avoid any insidious ones. Ac- knowledging the remarkable mentality of the brilliant West Indian, who so completely captured the favor of Washington, I am still prompted to ask, what did he do that other men might not have done, which would compare with the innumerable accom- plishments of that great scientist, stateman, inventor, writer, diplomat who for sixty years served his colony and his country with unequalled sa- gacity? Who served it, in fact, longer than Washington, Adams, Jefferson, Madison, Jackson or Lincoln. The tragical end of Hamilton’s life was a great National loss. But who, familiar with the canny wit and sound sense of Benjamin Franklin, could picture him being driven to so sad and senseless an undertaking. Had an Aaron Burr turned the vials of his wrath and malice toward Dr. Franklin, would the man who matched wits suc- cessfully with the most clever men of the old world and the new, been chased into Hamilton’s predicament by the machinations of a man half-crazed with ‘over-weening and disappointed ambi- tion? Matched against this canny master of wit and acumen, a Burr would have been laughed out of the country. If challenged to mortal combat the sage would, very likely, have exercised the right of the challenged and: chosen goose quills or, possibly, turkeytail feathers, as the weapons. And what would have been the natural, National reaction to that status of the code dudello? March 25, 1931 WHY KEEP UP-TO-DATE? Here’s one answer. Because it is the up-to-date merchant who is suc- cessful. No longer is it possible to retain customers if the store equip- ment is antiquated, the stock unattractive, the shelves disorderly, the stock untidy. Terrell steel wall and counter shelving will make your store attractive. Easily erected from standardized parts, with adjustable shelves, Terrell shelving is lasting, attractive, flexible, sanitary and economical. LET US HELP YOU MODERNIZE YOUR STORE TERRELL’S EQUIPMENT COMPANY GRAND RAPIDS, MICHIGAN and Crackers ASTERPIECES Q E THE BAKER'S ART AY ee Ty SHIM 2X, — Dit’ ere oo aL “uD” 7 Pt) i ‘i cw or sie iniian Nn m4 iN es ¢ * i . +9! Rar 4 a ¢ . e e 2 ~ ° xy , <¢ “+ © e i ¢ ° - 2 o9' fer 4 a ¢ . * e 2 ~» ° % 2 - ke La © e ¢ e March 25, 1931 Personally I accept Hamilton as great, but not the greatest. I will not argue on Washington. He possessed ‘so many qualities of greatness, applied in the right way, at the right time, that his title, “Father of his country,” is rather generally acknowledged and pretty well sustained. I prefer to claim for Franklin the right of ‘‘god father.” His services in the establishment of the Republic were so varied as to sug- gest that title. Thomas Jefferson as the author of the Declaration of Independence, may very fittingly be designated as the “father” of that immortal document of democracy. But as a matter of record, in the words of Mr. Jefferson himself, that he advised with Dr. Franklin about it and that the suggestions of Frank- lin were incorporated in the declara- tion, the only ones except those of the author himself. May we not say, there- tore, that Franklin was the “god fath- er” of the Declaration? Franklin helped negotiate the treaty of alliance with France in the war of the revolution and remained at the French court as the colonial represen- tative until the war was won. To whomsoever the individual credit of the victory for freedom may be given, Franklin Was not less than its “god- father.” He helped negotiate the treaty of peace with England, which brought a definite acknowledgment of free- dom. And in this act to all Americans North of the Ohio river he was the “god father” of their citibenship, for his was the voice insistent upon in- cluding Ohio, Michigan and the lands of the Great Lakes section. Then, in the days of his accumulated wisdom, when time was weakening his once vigorous physique, yet not at all dimming the brilliance of his remark- able mind, he was called to his last, perhaps his greatest, service in helping to form the constitution of the United States. More than three decades be- fore, at the Albany conference, he had proposed a constitution for the colo- nies, the fundamentals of which were similar to those eventually adopted as the basic law of the republic. Madison is referred to as “the father of the con- stitution,’ but never did the genius of Franklin stand out more dominant than in this undertaking. His was the guiding hand, his the mollifying coun- sel which stilled the troubled waters of contention. Without him the consti- tutional convention of 1787 would have split upon the rocks of irreparable dissension. Surely Franklin was, at least, the “god father” of the constitu- tion. Franklin was the only man who par- ticipated in the formation of and sign- ed all of these great state papers which achieved our independence and established our Nation. Speaking of great men I am remind- ed that this is a week of great men or that anniversaries of their several births have occurred within the past seven days. .- Thomas Marshall, elected Vice-President in 1912 and 1916, was born on the 14th of March; Andrew Jackson on the 15th; James Madison, the 16th; Chief Justice Taney, the 17th; Grover Cleveland, the 18th; William Jennings Byran, the 19th; Charles W. Eliot, the 20th. Just off MICHIGAN TRADESMAN 17 hand I would say that this includes as representative an association of men of prominence in their respective days and ways as any week in the year. although Daniel Webster, Jan. 18; Robert E,. Lee, Jan. 19;- Stonewall Jackson, Jan. 21; Joseph Choate, Jan. 22, might be considered close up. The fact is that there are so many men and women great in American history that it is a precarious under- taking to assume to pick the “greatest.” Harry M. Royal. ——_2>++___ The Chain Store Gang. The Chain Store Gang Has come to town; Say they’re putting Prices down. Cutting prices And wages, too; Is not all They try to do. They also cut Their measures down, And send their money Out of town. Not content With slavery; They also Practice knavery. Such as giving Shorter weights Than the scale Of honor states. Dodging taxes Is their meat; This and other Ways they cheat. Taking advantage Of the trade And towns that other Men have made. Not inclined To give a cent For civic pride Or great event. The daily press They subsidize More than people Realize, Let’s unite And start the fight Against the Nation’s Parasite. C. S. Skinner. ——_2++__ Reduces Dress Price Line. A reduction of its price line of dresses to $5.75 was announced last week by the Fair Waist and Dress Co. through A. Gevirtz, president. The new price, he said, was made “to bring wholesale prices down and stimulate retail sales.” Retailers, he added, will be enabled to feature a better value and obtain a higher mark-up. No re- duction in quality standards from the former price level of $6.75 will be made, Mr. Gevirtz said. New developments in dress price lines in the market have recently received a great deal of atten- tion. A short while ago manufactur- ers launched a new price range at $12.50 to meet demands of retailers for styles to retail at $19.50, Seana nen eee aaennanca eaeeEmnenrenDnnaUnNnNtE ‘Meter tune mem TP mreyr meee tetetem tn Te tren Ce ee cn COFFEE The line the dealer can be proud to sell. Quaker Vacuum Packed Morton House Imperial Vacuum Packed Majestic Nedrow Boston Breakfast Blend. We are in a position to fill all requirements on Bulk Coffee. Our line is complete and sold always at the lowest price possible. Our Coffees are sold to In- dependent dealers only LEE & CADY 18 MICHIGAN TRADESMAN March 25, 1931 DRY GOODS Michigan Retail Dry: Goods Association. President—J. B. Millis, Detroit. First Vice-President—Geo. E. Martin, Benton Harbor. Second Vice-President—J. T. Milliken, Traverse City. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Wrong and Reactionary, But Who Cares? e The anti-elegance champions—the ladies who so bitterly opposed long skirts and the rest of the gentle fur- belows in 1930—are not so vociferous as they used to be. They are finding it increasingly harder to get either au- diences or rostrums from where to de- claim the pathetic plight in which milady is being placed through the un- sympathetic endeavors of the haute couture. No one listens to them very long—a polite boredom is the only emotion they awaken. ‘But don’t think for a moment that they are any less truculent than they used to be. Or that they are dressing according to the new tenets of chic. You can still find thousands of them along the ave- nues—and scores of them at even the smarter dansants, still stubbornly wear- ing the habiliments of simplicity, still declining to surrender the hard-won post-war heritage. They may not ruffle the calm and confident ladies and gentlemen who make the mode, but they have caused a liberal amount of skepticism among the women who belong to the ultimate consumer crowd. The ultimate con- sumer is worried—she is still cynical about the eventual success of elegance. She isn’t quite sure that the demure and the sweet shall inherit the sar- torial earth. The new clothes, she will argue, aren’t practical. They aren’t businesslike—they may even be a step backward as the anti-elegantes pro- claim. Calm, cool analysis does show a lot in favor of boyish simplicity. And with summer coming, who will want these trailing ends, these winsome wisps of fragile chiffon. The daily mail of every fashion editor contains num- berless enquiries from women who don’t know which way to step and who are still hesitating, with Easter but a short while away. When a debate has been going on for eighteen months it ceases to be inter- esting and it is time that these dis- senting prophets be at least prevent- ed from being such a continuous source of annoyance and worry. Let us ad- mit that logic is all on their side— let us concede that the short skirt sympathizers are correct in declaring that Victorianism in dress can be but a temporary reaction in this modern era of dress. To-morrow we may all be wearing pyjama ensembles, and who knows what the day after has in store. Or cares. The mistake of our argu- mentative fashion lawyers is that they expect each new mode to be a panacea for the whole dress problem. Or at the very least a long step forward. The nature of fashion is completely misunderstood by these women. The mode is a frivolous affair. If it is art, it is the most fleeting sort of art. It has no permanence, and it can never attain that substantial quality. Its essence is change, and it is as likely to change in conformance with the cur- rent trend as it is against it. It isn’t founded on logic, progress or history. Its primary fundamental raison d’etre is fatigue—or, if you prefer, boredom. Have you ever purchased a hat which was the loveliest you have ever worn? Or a printed frock whose de- sign was quite too perfect? Do you remember how annoyed you became after a season at the rakish tilt of the bonnet? How bored and tired you be- came after a few months’ gazing at the self-same print. Fundamentally, the hat and frock were the same attractive affairs you had acquired at the begin- ning of the season. You simply became tired of them and needed a change. And that, my dears, is the secret of fashion. It’s not the sort of thing you can argue about. It is interlaced with a peculiar mob psychology that defies the analysis of our major philosophers. It allies itself with history when it needs to—with progress for the same reason, The makers of the mode are deft opportunists, swift-change artists. After each new style move they broad- cast philosophic tomes explaining the psychology of what they, have just done. Actually they are rationalizing but that has always been pretty ob- vious. Boredom changed the mode— and not any new temper or tempo of milady. This dissertation should clear up the dilemma of those women who are still wondering what it’s all about. Ele- gance is the vogue to-day. Say it’s uncomfortable, old fashioned, reaction- ary, if you like. Admit that short skirts are more in the modern manner, and that it is hard for a 1931 demoiselle to disport herself in the grand manner. What of it? Milady has simply tired of simplicity after a decade of it, and she has decided to indulge in what may become an orgy of elegance. Smart women joined the ranks months ago— clever women will delay no longer. Brilliant women—some of them—may prefer to swim upstream, but it’s a futile gesture. And a silly one. This current mode belongs uncom- promisingly to the elegantes. No one else is in the picture, and the only course for our truculent antis is to swallow the bitter pill and wait for bet- ter days. They are coming—they al- ways have.—Ruth Stuyvesant in N. Y. Evening Post. ——_++-+.——___ Men’s Sport Shoes Now in Demand. Demand for men’s sport shoes has been the outstanding feature of the shoe market recently and has served to stimulate sales slightly, but on the whole the volume of business being placed is proving disappointing, ac- cording to comment in the trade yes- terday. Retailers are purchasing the regular calfskin styles on a hand-to- mouth basis and reorders are frequent and small, it was said. In sport shoes the wing-tipped black and white model is proving a leading seller with brown and white close behind. Orders for canvas footwear are coming in very slowly, whereas at this time last year the bulk of the business was completed. Merchants apparently ‘believe there might be some ‘slight reductions in these styles and are waiting until the last minute to make their purchases. Prices on all other styles are consid- ered firm. Report Small Mills Cut Rag Rug Prices. Reports that small floor coverings mills are shading prices on popular- price goods in order to keep up sales volume persisted in the New York market last week, despite denials from - executives of several of the mills men- tioned. The low levels at which cer- tain grades of axminster, velvet and tapestry rugs are now selling, small mill representatives insist, preclude any possibility of “inside” prices to favor- ed buyers. However, competitors who claim to have lost business because of price concessions granted buyers by rival companies assert that ample stocks of standard size goods are avail- able below the market and are having a depressing effect upon sales. ——_2+<+>—_—__ “Spotty” Giftwares Call Reported. Conditions in the small giftwares market are described as “spotty.” A heavy call for certain items is balanced by subnormal demand for others. At present picture frames in small or “snapshot” sizes and novelties in med- ium-price pewter ware are most active. The picture frames are wanted in both square and oval shapes decorated with either black or green glass. Frames retailing between $2.55 and $5 are most popular. A steady drop in orders for statuettes was remarked by those in the trade. Excepting for the extreme low-end ranges where chain stores have placed orders, the call for minia- ture fizures has dropped to the lowest poin? ir years. —2s- +> No Price Leadership in Woolens. To a lack of “courageous price leadership” on the part of outstanding producers was ascribed the efforts to- ward secrecy which have marked the pricing of men’s wear staples for Fall by a number of mills. Each mill is trying to avoid being the target for underselling by a competitor. This tendency toward increased competition, it was added, is emphasized by the con- centration on plain goods as a result of the depression. Additional open- ings of staples will be made by leading producers during the next few days. Overcoatings will not be shown for at least ten days to two weeks, while fancies are not scheduled to be shown until well into next month. ses American Appoints Style Director. Entrance of the American Woolen Co. upon a broad style program for its men’s wear fabrics, featuring the creation of a styling division headed by Oscar Iverson, was announced last week by company officials. The new division will serve as a clearing house for the collection and utilization of style information and as a laboratory for style experimentation. Mr. Iver- son, who took up his duties on Mon- day, for many years has been connect- ed with leading retailers. The com- pany has informally opened its men’s wear staple suitings for Fall at prices from 8 to 17 cents a yard under the Spring levels. sss Reorders Now in Greater Volume. A heavier volume of reorders is now reaching ready-to-wear and accessory markets, with emphasis placed on quick delivery. The gain is believed the forerunner of a brisk demand dur- ing the period directly ahead, reflecting broader pre-Easter turnover at retail. Stocks in the wholesale markets, par- ticularly of dresses and coats, are not heavy. While sufficient to take care of current quick shipment requests without great difficulty, they are not large enough to accommodate any sud- den rush for merchandise without plac- ing a premium on desirable styles, it was said yesterday. —_++>—__—_ Denim Mills in Sound Position. With most of the leading denim mills sold through April and May, this branch of the cotton goods industry is in the soundest position it has been in several years. While the bulk of the ‘business has been placed by over- all manufacturers, orders for goods are still coming through in fair volume and prices are on a firmer basis. Manu- facturers of work clothes are report- ing an excellent volume of business from jobbers and mail order houses, as they have reduced prices to the low- »« est possible basis, it was said. —__2»++>—__—__ Notions Buyers Seeking Novelties. Promotion of quilted chintz and poplin clothes hangers, equipped with a pocket to hold gloves, scarfs and other related items, has proved suc- cessful in the notions field this season. The hangers, designed to retail from $1 to $2 are made up in popular pastel shades. Those in the trade report no- tion buyers are active in the market this week and are dividing their atten- tion between sewing materials and nov- elty accessories designed to provide a special appeal for Easter trade. 32 Years Experience Is Back$Of “Pucr Balle HUMAN HAIR NETS distributed to you from New York, Chicago, Toronto. This means prompt service. $ 9.00 a gross—all regular styles and colors. $12.00 a gross—gray, white, lavender, purple. $9.00 a gross PucsBelle Slumber caps and ater Wave Nets with Chic Elastic. Pastel and Hair Shades. FREE! Display Cabinet That Makes Sales! We also import the ONICTH Hair Nets. Have us quote you on your own brand. NATIONAL GARY CORPORATION _M. HERZOG, Pres. Successors to NATIONAL TRADING CO. and THEO. H. GARY CO. 47 East 19th St.. New York. N. ¥. 535 South Franklin St., Chicago, iil. + e * Oe aisha cag tier igi: 2 wry sl ee Weems ee” oe Sie Eg See Mi i0hs sa See March 25, 1931 MICHIGAN TRADESMAN 19 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Final Test of Success in Retail Shoe Selling. Does success lie in having one’s name over an elaborate front on main street or Fifth.avenue? In having a host of back-slapping friends who greet us as hail fellows and often quote us? In doing a tremendous volume of busi- ness but crossing the street whenever we see Our banker? In attending meet- ings at which the pros and cons and the rights and ills of humanity are sub- jects? In perpetually being a booster, helping to build ‘for a better to-morrow, a to-morrow which we may never ex- perience in our business life? Or does success, simply stated, con- sist in “finding a bit of net profit at the bottom of one’s balance sheet at the end of the year?” That, I believe, is the story. We are in ‘business for profit, and the larger sustained profit we net the greater our success. I do not mean profit for a month or a year or so but a steady profit, averaging over godd years and poor. It is not necessary to charge the pub- lic exorbitant prices to earn money and one may profit and still give greater values and better values and better ser- vice than a competitor who is constant- ly in the red. I believe it is merely a matter of aliveness and control—alert- ness to the trend of our type of busi- ness as a whole and the tendency of our own or individual business. The shoe trade, like every other business, is constantly evolving small differences, minute changes, perhaps, but changes which, if they go unheeded, may spell disaster. Each of our establishments must run with the current of change, bending itself to conformity rather than abruptly about-facing. If we are pos- sessed of this happy faculty of adapt- ability, we are that much on the right side of the ledger. It is an impossibility to fight against the ‘basic law of economics, that of “Supply and Demand.” We are re- tailers or manufacturers in business to supply. Yet we can only supply that for which there is a demand. We cannot glut our commodity market for a too extended period; we cannot force merchandise for which there is little or no demand. Whether we like the idea or not, we are harnessed. Progress we can make certainly but sane prog- ress is the only steady progress. A most important ‘factor in any busi- ness is control—a complete and com- prehensive knowledge of our organiza- tion and of all of its components. We must know the variant strengths and failings of all branches of our organ- ization and of all those composing them. Around our strong points we must build for progress, utilizing all factors that are favorable—playing them up and increasing their strength. If ours is a business in which style is the greater interest, we must constant- ly be in the lead with newer and smart- er merchandise. If, on the other hand, fitting is paramount with the style ele- ment reduced, we must emphasize this strongly and our stocks must bear out our story. We must train our sales staff continually to ‘build their sales talk around those features which we want to impress upon our public. Give them something to talk about so that they do not draw out the thread of their verbosity finer than the staple of their argument. The story of profitable success is a series of successful ventures. Success- ful planning, successful buying, suc- cessful merchandising, successful ad- vertising and successful selling, all of which must be planned with the scope of our business taken into considera- tion. Successful planning for merchan- dise which is intended for the masses may make no appeal whatsoever to the clientel of the very select establishment while individuality and thought put into the finer types of merchandise may be entirely lost in the sea of volume. Store service is essential but it should essen- tially be built around the type of trade to which each store caters. Certain services which may only satisfy one type of customer will make another suspicious, There are fundamental differences in the various types of establishments which we operate and in our planning we must not only point our basic stock toward the ultimate aim of upbuilding that reputation which we already pos- sess but we must feature such mer- chandise as will enable us to bear out our plans. In successful buying we must know what merchandise is al- ready on our shelves, what disposal of it we can make, how, whatever trend fashion may take, it is going to fit into the picture of the merchandise which we have, and have an idea as to whom or to what type of person whatever styles we may select are to be sold. There are in every community vary- ing types of people. To one class we can only sell very conservative or staple styles. To another class only the very newest and most ultra modern has any appeal, while to others ‘fit and gracious simplicity of line and color have the call. Our basic stocks should include a sufficient number of shoes to appeal-successfully to the class or classes of trade to which we cater. This is the foundation of many successful businesses and should be carefully watched. Each department of every business should be carefully budgeted. Every merchant should know his market. If he expects increases, he should be in such a position that he can take care of them or if he has reason to believe that a decline is in order the should make this plans so that a recession in business will mean no more than a normal recession in profit. Commodities of all kinds are continu- ally shifting in price. Our stocks should be kept in such condition that a sharp recession will not catch us in a position in which we will show losses hard to retrieve. In the event of price advanc; es, a low clean stock will always allow us to introduce new items which can be turned over profitably. The aver- age price of any multi-price store will vary over the course of years, indicat- ing an increased demand for higher or lower priced merchandise. No matter how obdurate we may feel on the sub- ject we must in some measure cater to the demands made upon us. to blindly blunder along, hoping that things can be taken care of in stride, is more than likely to mean that full benefit is not derived from increased business or that decreases lead to losses. There must be a certain amount of elasticity in every mercantile business. In catering to the wills and wants of people one is dealing principally with the human element, which cannot be exactly calculated. Therefore, we should lay our budgets along the lines_ which we believe our business is going to run and until we find that the trend has changed keep within the limits which we set. To glut our shelves with stock in the hope of being able to save one or two sales which may walk out is putting ourselves in such position that it may be difficult to operate profitably. Merchandise must be disposed of. Fortunately or unfortunately we are not dealing in a commodity which im- proves with age, but the perishable as- pect must be considered and cared for. We must obtain a sufficient turnover to force our odds and ends, our broken lots, our. ‘bad buys out at a price that will leave us a net profit at the end of the year. On the other hand, we hear so much of turnover that a great many merchants are going after it so avidly that too great a percentage of people walk out of their stores unsatis- fied. Stores in the metropolitan centers can, of course, cater to'a much more selective field than their small town contemporary. Naturally they can op- erate on a much smaller basic stock. To offset this they must be more alert to the latest style tendencies. No one store can sell every customer, but a successful store cannot have too great a percentage of lost sales. People who make satisfactory purchases from us are people who speak well of us, while persons who come into our stores con- tinually and get no satisfaction what- ever and are merely told that we have something coming in that may please them after a while cease to call, or be- come knockers, Successful advertising does not nec- essarily mean that our story is the brightest one on the page, or that our windows are the most elaborate on the street, but telling our individual story in the best possible way. If we have convenience of location to stress, we must do so. If we ‘have parking facili- ties or a low rental appeal to make, they should be made. If we have style to feature, we should do so, and if we have fit to emphasize, likewise. We must tell our own story, and if we tell it convincingly we are going to have results. If we merely stab for this or that indefinite objective, we are liable to stagger about in a hit or miss fash- ion that will get us no place. What- ever our newspaper, mail or other ad- vertising media takes to the public, our windows should carry on to them. It is merly the old story of the drop of water continually falling in the same place that nets results. ‘Successful selling is not the mere passing out of a quantity of merchan- dise. A pair of shoes that is well sold generally means another pair to re- place them. Your salesmen should be (Continued on page 31) the Mutual Building INSURE WITH US Our Assets and Surplus are at highest point And we have returned to policyholders since organization in 1912, $1,090,327.6 in Losses and Dividends When in Lansing visit us and get acquainted 4 MIcHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. LANSING, MICHIGAN in history ard ag Phone 20741 Ec Te MICHIGAN TRADESMAN March 25, 1931 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. Gerritt President — VanderHooning, Grand Rapids. : First Vice-Bresident—William Schultz, Ann Arbor. Second Vice-President—Paul Schmidt, Lansing. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr.. Lansing. Directors — Ole Peterson, Muskegon; Frank Marxer, Saginaw: Le‘gh Thomas, Ann Arbor; M. C. Goossen, Lansing; R. J. LaBarge. Pontiac. Success Not Due To Plan, But To Man. Father Edgar, long guiding genius of Frankford Grocery Co., now also head of Quaker City, both being co- operatively owned wholesale grocery houses, has never coddled his mem- bers. Recently he-sent out the fol- lowing to his entire membership: “A grocer complained bitterly last week about the way ‘his business has taken a backward step since he has met new competition; whatever signs he put up his neighbor would go him one cent lower, he could not display his posters unless his neighbor, not a member of our Association, would cut under. The complaining grocer could see his neighbor’s faults but not the real reason for his slowing business. This is what we think: “He formerly had a well-kept store. His ‘fixtures were white, his store tidy, neat and clean. Now his paint is dirty, smeary, windows dusty and cloudy, the order of his store not what a clean store enjoys. Let him brighten his store and paint and make his delica- tessen case shine. Then we believe his business will come back. Some- times a grocer loses his pep and am- bition. Appearance of ‘his store suf- fers, business goes elsewhere. It is not always cut prices that hurt. We believe the appearance of this store is the cause. We mention no name. If the coat fits you, you know what to do.” * Note the absence of coddling. No sob-sister stuff about “unfair prac- tices” there. It rings tongued of sound, common sense that no comment is needful. It also fits into my further remarks on the conference of big California grocers during the last state convention. For such men have this characteristic in common: that they think out their own prob- lems with their feet on the ground of actualities, on that basis reach their decision what to do, do it so long as circumstances fit into such _ plans, change the plans and methods when change is logically indicated, and do not squeal. They are, in fact, too busy to do much talking and they know the utter futility of complaining about the constant changes that work always not only in business but in every affair of life. One of the big men at the California conference, doing business of perhaps $750,000 in a small country central trading post, issues trading stamps with cash sales. He has done this for years. He is successful with it. He makes no apology for doing it. Will change when it ceases to be profitable. You may depend on that, for such men reason to a conclusion and then act on their conclusion. How this contrasts with the ways of ordinary weak sisters. I remember so clarion- a meeting during which it was unani- mously agreed that it were better to weigh sugar in 5s, 10s and 20s, chang- ing the price with the market, rather than to weigh in 25c, 50c and $1 pack- ages all of which must be changed in case of advance and decline. It was then also obvious that competition would not have such a handle as in the case of so many pounds for any of the popular subdivisions of the dollar. But it never went into general effect because, as most of the small men said, their customers “wanted sugar in the old-fashioned packages.’ Grocers must have a thought for the wants of their customers, but grocers who run their own business are the ones who pro- gress. Those who let their customers run it are always without profits and filled with complaints. We have long passed the point when trading stamps as such were regarded as of value to the grocer, but their lack of value was due to the grocers’ own failure to use them according to the plan of the inventors thereof. The grocer I have mentioned, who now uses them profitably, issues them in strict accord with the plan. Hence he finds them profitable. He finds them aditionally profitable now that his neighbors who never did use them right have quit issuing them. Such is the situation now wherever stamps are used. The present users find them more effective than ever before. One large country organization sells $175,000 worth of foods per year, with ten persons in the food department. Here is $17,500 sales per person, or about $5,000 more than what chain employes accomplish. Here, then, is an average of $50,000 annual sales without expense, speaking compara- tively as between individual and chain unit. If we estimate expense at only 10 per cent., here is $5,000 earnings, literally found per year in this store. It is along lines of such endeavor that success lies. Let any man take thought to speed his sales per person engaged; let him study the layout of his store and ‘fixtures to economize steps; let him rearrange, install more scales at convenient points and allot space in its order of relative import- ance from the standpoint of popularity and profitableness. Then he will find his way through a thousand problems which now puzzle him for solution. Incidentally, this farmers’ store’s sale range 65 per cent. credit and only 35 per cent. cash. It does not seek to change that ratio. For ‘here again it is not cash or credit as such but the man- agement thereof which tells the tale of profit or loss. Cash can be king if your business is laid out on cash lines; but credit is the mainstay of so many strikingly successful businesses that we know it is a question of management and not another thing that enters here. This farmers’ store had what all ad- vanced stores are gradually coming universally to have, a meat department. Because this line was new, it “did not always run in black. Sometimes re- sults were in red;” but that fault was properly recognized as due to its nov- elty and the lack of experience in the management. The management was not afraid of final outcome. It did not feel that anybody thad an unfair advan- tage. The task was to find the way and the way was being serenely gone after. Lynn & O’Neil, Sacramento, have had an interesting evolution. Jack Lynn is affectionately known by and to every prominent association grocer | in California. This for many reasons. For one thing, Jack is without a trace GRAND RAPIDS of either personal jealousy or envy. He never ‘thas been afraid to tell any- thing about this business that either might help another grocer or reveal a weakness which, by interchange of ex- perience, might be niade strong. Thus, though Jack’s business has de- (Continued on page 31) PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING GRAND RA.PI DS, Mii C HIGAN Phone WHOLESALE FIELD SEEDS Distributors of PINE TREE Brand ALFRED J. BROWN SEED COMPANY 25-29 Campau Ave., N. W. GRAND Rapips, MicHIGAN Automatic 4451 In More Homes Everyday ROLSOM America’s dinest Bread do—both. SANCTUM BAKORIUM \\ NEWS If a man makes a better bread than his neighbor he should tell the world about it. We Always Sell Rowena Yes Ma’am Graham Rowena Golden G. Meal LILY WHITE FLOUR “‘The Flour the best cooks use.”’ Also our high quality specialties Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. bic ctan Pancake Flour Rowena Buckwheat Compound aa Sw Rusk Bakers Since 1882 VALLEY CITY MILLING CO. Grand Rapids, Mich. Leading Grocers always have a supply of POSTMA’S RUSK as they are in Demand in all Seasons Fresh Daily POSTMA BISCUIT CO. GRAND RAPIDS, MICHIGAN ~ AS a a >. < ei ¥ ag S- Wasson « a ncasaaige! March 25, 1931 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell. Grand Rapids Vice-Pres.—E Y. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Choice of Meats Shows Changes in Recent Years. Total production and consumption of meats in the United States last year was the smallest since 1922, and per capita consumption of meats was the smallest since 1919, according to esti- mates by the Bureau of Agricultural Economics, Department of Agriculture. The Bureau places total production of dressed meat, not including lard, at 16,394,000,000 pounds in 1930 as com- pared with 16,803,000,000 pounds in 1929, and 16,295,000,000 pounds in 1922. All of the decrease in 1930 as compared with 1929 was in pork. The 1930 production of beef was 6,- 076,000,000 pounds compared with 6,- 065,000,00,000 pounds in 1929; veal, 833,000,000 pounds against 816,000,000 pounds in 1929; lamb and mutton, 820,- 000,000 pounds against 699,000,000 pounds; and pork, 8,665,000,000 pounds against 9,223,000,000 pounds. Production of beef increased slightly, due to heavier weights of cattle slaugh- tered and a larger farm slaughter, but total consumption decreased as a result of slightly larger exports and smaller Total exports of all meats, excluding lard, last year were the smallest in 31 years. Total veal pro- duction and consumption was slightly larger last year. than in 1929. Lamb and mutton showed the greatest rela- tive increase in both production and consumption. Lamb production has increased 50 per cent. since 1922. — Per capita consumption of meats, ex- cluding lard, is placed at 131.7 pounds the smallest since 1919 when consump- tion was 130 pounds. In 1929 it was 136.8 pounds, and in 1924, the record year since 1908, it was 149.7 pounds. The record year since 1908, it was 149.7 pounds. The smallest per capita consumption in the last 30 years, 120.1 pounds, was in 1917. The quantity of lard used per capita last year was 13.8 pounds as against 14.3 pounds in 1929. imports. Per capita consumption of pork last year was 68.2 pounds compared with 72.8 pounds in 1929, and a high of 74.7 pounds in 1923 and 1924. The smallest consumption per capita was 49.3 pounds in 1917. Per capita consump- tion of beef last year was 50.1 pounds against 51.4 pounds in 1929. Per capita consumption of veal in 1930 amounting to about 6.8 pounds was practically the same as in 1929 and 1928, The smaller consumption of veal in recent years is attributed to reduced calf slaughter. In 1925 the per capita consumption was 8.7 pounds. Per capita consumption of lamb and mutton has heen increasing since 1922, and was 6.6 pounds in 1930 as against 5.8 pounds in 1929. The 1930 average was the largest since 1914, but was 1.5 pounds smaller than the record of 8.1 pounds in 1912. Consumption in 1922 was 5 potinds. Increased consumption is attributed to the marked increase in lamb production which has been under way since 1922, rane sie ig Pm Protest the Proposed Malt Tax. Grand Rapids, March 23—While we have been a subscriber to your most admirable weekly, we have not been given to rush into print with protests of every description, although now we dare to do so in the attached cause. There is a movement in the Michi- gan State Legislature to re-enact a malt tax. This tax, it is proposed, shall be tacked onto another piece of legislation which, if presented by itself and at an opportune occasion when the State is less distressed with unbearable taxation, would undoubtedly receive public approval. One of the purposes of tacking a malt tax onto such an ap- propriation measure is to prevent the malt tax from being compelled to go to a referendum of the voters, where it would, undoubtedly, be denied the status of a law, as it is opposed by the pladge of our present Governor and presumably the Republican party, and it is opposed as a great nuisance tax by thousands of iobbers, retailers and consumers on account of bringing in a minimum of revenue with a maximum of annoyance to the taxpayer and it is further unalterably opposed by the anti-saloon league of Michigan for pat- ent reasons. Nobody seems to want this obnox- ious law and yet some are proposing by log rolling tactics to force it down the throats of the people and further to deny a referendum. It seems to a wide number of think- ing people that now is a most admir- able occasion for the Legislature and officials of Michigan to not only com- mence living within the scope of the taxation provided, but to seriously at- tempt to lessen this distressing bur- den by a number of millions. Added, new or obnoxious taxation certainly will prolong the period of depression and disturb the equilibrium of business and is to be avoided. It is to be hoped that concerted ac- tion of business, wholesale and retail, and consumer, shall be had to impress upon the Legislature that the malt tax is one of the measures which had best be kept off the statutes and of all things a proposed desirable measure should not be loaded down with such an odious tax, bringing both into seri- ous controversy. Protest the Malt Tax! Harvey C. Whetzel. —-+-+_o Aim at Clean Stocks in Ten Days. Production of women’s woolens is catching up with the current call for quick delivery, and indications are that the mills will ibe able to meet late de- mands on most fabrics. During re- cent weeks garment manufacturers have been holding production closely to orders, which is reflected in the easier fabric situation. The chief aim has been to regulate garment output so that little or no stocks will be on hand at the end of the next ten days. A garment trade executive, in summing up both the fabric and garment situa- tion, said: “There will be a profitable business both before and after Easter if garments have to be manufactured.” —___ +. Biggest Poultry Plant Has 500,000 Hens. The largest poultry plant in the world, operated at Reseda, Calif., sells more than 150,000 old hens each year and maintains a flock of 500,000 hens. The statistically minded can calculate that if these 500,000 chickens were marching in a line a foot apart the parade would extend more than 90 miles. This company now uses the poultry inspection service of the bu- reau of agricultural Economics of the United States Department of Agricul- ture, : It has stood the test of time and the most discriminating tea drink- Sold only by The Blodgett-Beckley Co. MEMBER INDIA TEA BUREAU Main Office Toledo Detroit Office and Warehouse 517 East Larned Street ers of the age. PARCEL FREIGHT SERVICE Cheaper than Freight or Express on small parcels up to 20 Ibs. 4 Fast Services Daily To Big Rapids and North on U.S. 131. East to Belding, Greenville, Edmore, Alma, and Saginaw District. NORTH STAR LINE, INC. R. E. TIMM, Gen. Mgr. Crathmore Hotel Station, Phone 81138 Grand Rapids, Michigan VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cranberries, Grapefruit, “Yellow Kid’? Bananas, Oranges, Onions, Fresh Green Vegetables, etc. EGGS - EGGS - WE BUY — WE STORE — WE SELL EGGS We are always in the market for strictly fresh current receipt Eggs, at full market prices. We can supply Egg Cases and Egg Case Material of all kinds. Quotations mailed on request. KENT STORAGE COMPANY - GRAND RAPIDS GRIDDLES — BUN STEAMERS — Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mgr. URNS PRESS FOR SALE Plate distribu- tion. With or without automatic feeder. Running every day. Campbell Century press, 28 x 42. Four roller. Will sell cheap for cash. Correspondence solicited. Tradesman Company, Grand Rapids. nceaterentem sessed era seeh 006 TNS ASE NT MERCER IN MICHIGAN TRADESMAN March 25, 1931 HARDWARE Michigan Retail Hardware Association. President—Waldo Bruske, Saginaw. Vice-Pres.—Chas. H. Sutton, Howell. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Planning For the Spring Sporting Goods Trade. In the sale of sporting goods there are three outstanding essentials. The first of these, is to stock the goods. The second, is to so display and advertise the goods that people will know you have them in stock. The third, is to bring the goods and the people together. But stocking the goods is a great deal more than merely buying an as- sortment of sporting goods. Good buying is necessary, intelligent buying; and this necessitates a close and in- timate understanding of the needs and requirements of your community. Only two classes of goods can be success- fully handled—those for which there is a demand already, and those for which a demand can be created. For instance, there is no use stock- ing lacrosse sticks in a community where baseball is a dominant sport; or hockey equipment in territory where no ice is available. Fishing tackle is usually a dead issue in a district remote from good fishing waters. And of course skis and toboggans are hardly saleable in Florida. You must, in short do your buying with an eye to the potential demand in your community. You must know what sports are firmly established, and what sports can be encouraged and developed. And it is to these two classes that you must cater. With an intelligently selected stock, your next problem is to bring your sporting goods to the attention of your public. How this can be most efficient- ly done depends largely on the individ- ual community and to some extent on the individual store. Under almost ail circumstances and conditions, however, the store window is one of the most influential factors in the sale of sport- ing goods. In any community, a window display is pretty sure to attract the attention of a lot of passers-by, and will thus widely advertise the goods on display. Almost any window trim is good, but some are better than others. The common fault in sporting goods display is the desire to get into a single display a little of everything you handle. The inevitable result is a confused and un- satisfactory effect. It has been said that a well educated man is one who knows something of everything and everything of some- thing. But it is the window display which shows everything of something, rather than something of everything, which is truly educational. One day last spring a couple of young men halted in front of a big city hardware store. One of the win- dows was devoted entirely to baseball goods. There were bats, masks, gloves of all styles—fielder’s gloves, first baseman’s gloves, the big gloves used only by catchers. There were wicked- looking but necessary baseball spikes, baseball shoes, uniforms. A touch of wider interest was added by framed pictures of baseball celebrities, past and present, including photos of the stars of the local team. The young men studied the display for some moments, and discussed the different gloves and the various play- ers. Then one of them remarked that he would like to see some golf clubs in the window. “Well,” returned his companion, “you can bet your life there are any number of golf clubs inside that store. A store that can show such a range of baseball stuff isn’t going to come short in any other sporting goods line.” That incident indicates that the ef- fect of a comprehensive window dis- play devoted to one line of sporting goods isn’t limited to that line alone. It advertises and emphasizes the fact that the dealer knows his sporting goods thoroughly. A hodge podge dis- play of all sorts of sporting goods is quite apt to give the impression that the stock inside is very similar, a va- ried jumble but not well or intelligently selected. A fine display of one line, on the other hand, is pretty sure to in- dicate that other lines, not shown in the window, will be just as complete. A window is something like a busi- ness letter—it is most effective when it treats of only one subject. And the fact that a display is devoted to a sin- gle line can be offset by frequent changes of display. The hardware dealer is not always able to give his sporting goods adequate display, through lack of window space; but a hardware store with three or more win- dows or window sections should give one window or section almost con- tinuously to sporting goods. The arrangement of the stock inside the store is quite as important as the arrangement of the window display. Indeed, where the amount of window space is inadequate to permit continu- ous or even frequent display, effective interior display will to some extent make up the deficiency. Inside the store, everything can be shown. The purpose of the interior arrangement should be to so utilize the available space that the interior display will appeal to every sport devotee, no matter what his peculiar interest may be. The sporting goods should, as far as possible, be arranged by themselves, rather than mixed up with general hardware lines. And each sport should be grouped; carrying out the principle of display already indicated for the efficient window trim. Economy of interior space is often important. A number of useful fixtures and contrivances help toward economy and at the same time assist in effective display. Thus the sporting goods department of one large hardware store faced the problem of making comprehensive dis- plays of golf clubs and tennis racquets without using very much space. Floor space and shelf space were decidedly at a premium, and the problem was a perplexing one. For the tennis racquets a stand was made somewhat resembling a book- shelf. The fixtures consisted of three shelves upon which the racquets rest- ed, the handles, protruding at one end, being supported by a brass rod built out about nine inches from the shelf. Each shelf showed a score or more racquets, yet the whole stand was not more than three feet wide. So con- venient was the arrangement, that the customer could try a dozen or more racquets in a few minutes. Even though the store was not wide, there was am- ple room to swing the though in an ordinary game, and the stand was so placed that this could be done without interfering with other stock. Thus the intending purchaser could experiment until he found a racquet whose weight, balance and grip exactly suited him. For golf clubs, the same store used a stand about two feet wide and three feet long, and standing about four feet from the ground. It had not only a top but shelves arranged in tiers, a space of about five inches being left between them. The shelves were made of slats to give a better view of the articles on the lower shelves. The clubs were so placed on these shelves that the club part could be seen at one end and the handle at the other. On this stand, a wide variety of golf clubs were shown. The player looking for an iron could run over the business ends of the clubs, and, seeing some racquet as Michigan Hardware Co. which appealed to him, could easily draw these out and try the spring and weight. Here, also, the fixture took up little room, and ample space was left for trying the clubs. In handing such lines, it is sound policy to give the customer a chance to try them out for himself. With some customers, too-insistent sales talk is prejudicial. “I like to buy my stuff from Brown’s’, one tennis enthusiast remarked. “They don’t everlastingly fuss about you. You can go in, look over the stock, test as many racquets as you like. They have the stock, and aren't afraid to let a player look it over. I like that better than a lot of talk.” With many sporting enthusiasts, this factor in selling is to be considered. Such enthusiasts are pretty much like the typical book lover and like a good many magazine buyers. These readers like to browse among the books and magazines and select what they like at their leisure; and nothing is so hateful to them as to the over enthusiastic clerk who interrupts the process with the assurance, “Now, here’s a book Tm sure you'd like.” Just so, the sporting goods enthusi- 7 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN 3B Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE e Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars BROWN&SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep Lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Wholesale Only. 342 Market St., S. W. Manufacturers and Distributors of SHEET METAL ROOFING AND FURNACE SUPPLIES, _TONCAN IRON SHEETS, CONDUCTOR PIPE AND FITTINGS. We Protect our Dealers. THE BEHLER-YOUNG CO. EAVETROUGH, Grand Rapids, Mich. ee ' év March 25, 1931 MICHIGAN TRADESMAN ast sometimes likes to experiment; and the wise salesman is the one who lets him do so, and, more than that, lets him do a good share of the talking; interposing as opportunity offers just those few words necessary to clinch the sale. It is for the salesman to draw the line between neglect of the customer and too-eager salesmanship. This means that he should know his cus- tomers. The advanced players who know all about a game do not need much in the way of selling effort; they know what they want when they find it and no amount of talk can sell them something they don’t want. On the other hand, there are novices who will welcome parctical suggestions and sound advice. Such represent the golden opportunity to unload old stock. But the wise dealer will pass up the opportunity. The novice learns in time; and the novice who in the pro- cess of learning discovers that the dealer has taken advantage of his con- fidence to sell him inferior goods is pretty sure to go elsewhere with his business. The sporting goods salesman should know something of every sport that is popular in his community. Try to know, nof merely the game, but the local individuals who play it. Keep in touch with local sporting developments and happenings. Then, too, know your goods; and know how and why the various items of sporting goods equip- ment are used, This does not mean that you should tell every customer everything you know; but when you do talk, you will not blunder, and when you make sug- gestions, they will be sound and in- telligent. The store where the advanced player finds in the salesman an intel- ligent audience and where the novice can secure intelligent and dependable advice is the store that is going to get the major part of the sporting goods trade. Victor Lauriston. ——__@+>__ Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, March 16—In the matter of Floyd Evans, Bankrupt No. 4398, the first meeting of creditors was held March 6. The bankrupt was present in person but not represnted by attorney. Certain creditors were present in person. Claims were proved and allowed. The bankrupt was sworn and examined, without a re- porter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. March 16. On his day was held the first meeting of creditors in the matter of George Van Dellen, Bankrupt No. 4554. The bankrupt was not present in person, Hut represented by attorney Dean S. Cace. Creditors were present in persno and rep- resented by attorneys Travis, Merrick, Johnson & McCobb. The petitioning cred- itors and Grand Rapids Trust Co., receiv- er in bankruptcy. were represented by Corwin, Norcross & Cook, attorneys. Claims were filed only. The further €x- amination of the bankrupt was waived for the present. Grand Rapids Trust Co. was appointed trustee, and its bond placed at the sum of $100. ‘The first meeting then adjourned without date. March 17. On this day was held the first meeting of creditors in the matter of Hans Petreson, Bankrupt No. 4385. The bankrupt was present in person and rep- resented by attorney C. S. Johnson. Cer- tain creditors were present in person. One claim was proved and allowed. The bankrupt was sworn and examined with- out a reporter. No trustee was appointed. The first meeting then adjourned without date. and the case has been closed and returned to the district court as a case without assets. On this day also was held the first meetins of creditors in the matter of Aloysius H. Carmody, Bankrupt No. 43863. The bankrupt was present in person and represented by attorneys Corwin, Nor- eross & Cook. No creditors were present or represented. Claims were filed only. RE ern nee nn ee ane eee The bankrupt was sworn and examined without a reporter. Merle C. Baker, of Grand Rapids, was appointed trustee, and his bond placed at $100. The matter then adjourned to March 20, to permit the trustee to investigate and report. On this day also was held the first meeting of creditors in the matter of Eaward B. Gardner, Bankrupt No. 4393. The bankrupt was present in person and represented by attorneys Worcester & Worcester. No creditors were prsent or represented. No claims were proved and allowed. The bankrupt was sworn and examined without a reporter. Fred G. Timmer, of Grand Rapids, was appuinted trustee and his bond placed at $100. The trustee was directed to investigate the value of certain policies of lite insurance and report his findings. The first meet- ing then adjourned without «ate. On this day also was held the first meeting of creditors in the matter of Floyd M. Parslow, individually aud deing business as Parslow Radio Shop, Bank- rupt No. 4400. The bankrupt was present in person and represented by attorneys ‘urner, Engle & Cochran. No creditors were present or erpresented. Claims were proved only. ‘The bankrupt was sworn and examined without a reporter. Lou L. Landman, of Muskegogn, was ap- pointed trustee, and his bond placet at 3100. The first meeting then adjourned without date. March 18. We have to-day received the schedules, reference and adjudication in the matter of Hans J. Hansen, Bank- rupt No. 4430. The bankrupt is a resident of Ludington, and his occupation is that of a merchant. The schedule shows as- ets of $951.15 of which $250 is claimed as exempt, with liabilities of $2,134.58. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called. The list of creditors of said bankrupt is as follows: Kennedy and Hamel, Ludington $160.00 Hans Abrahamson, Ludington ---~ 118.05 Walter Hansen, Ludington ~---~--- 17.70 W. G. Allway, Scottville —~-.----_- 37.00 A. Brewster. Ludington -~-...---. 5.00 Larsen & Hansen, Ludington -_-. 15.00 Eastman Kodak Co., Chicago ----- 160.00 Lunde & Sheldon, Ludington ---- 18.00 Kk. L. Ashbacker & Sons, Ludingt. 24.30 Johnson Bros., Ludington ~_------ 192.50 Carl . Erickson & Sons, Ludington 41.05 Abrahamson-Nerheim Co., Ludingt. 20.00 Beckquist Photo Supply House, Miuskeson oo. eos ae 94.29 Gross Phote Supply Co., Toledo_--. 30.00 Afga Ansco Corp., Binghamton, oe Be ee cea a eee a ee 28.8 W.K.B.Z. Radio Station, Ludington 15.00 Daily News, Ludington ~_---_------ 10.00 Newberg & Gaudett, Ludington -. 51.50 Reliable Plumbing Co., Ludington 60.38 Kennedy Poster Adv. Co., Ludingt. 390.00 March 19. We have to-day received the schedules, reference and adjudication in the matter of William James Bonner, Bankrupt No. 4435. The bankrupt is a resident of Grand Rapids, and his occupa- tion is that of a laborer. The schedule shows assets of $250 of which the full amount is claimed as exempt. with lia- bilities of $1,059.99. The court has writ- ten for funds and upon receipt of same the first meeting of creditors will be called. March 18. We have to-day received the schedules, reference and adjudication in the matter of August J. Cook, Bank- rupt No. 4433. The bankrupt is a resident of Kalamazoo, and his occupation is that of a laborer. The schedule shows assets of $250 of which the full amount is claim- ed as exempt, with liabilities of $375.03. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called. Mareh 17. On this day was held the first meeting of creditors in the matter of Adolph Lapin, doing business as Para- dise Lingerie Shop, Bankrupt No. 4378. The bankrupt was present in person and represented by Fred G. Stanley, attorney. Claims were proved and allowed. The bankrupt was sworn and examined with- out a reporter. M. N. Kennedy, of Kala- mazoo, was elected trustee, and his bond placed at $1,000. The first meeting then adjourned without date. March 18. On this day was held the first meeting of creditors in the matter of Oscar McKinney, Bankrupt No. 4399. The bankrupt was present only. No claims were proved and allowed. No trustee was appointed for the present. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date. The matter was deferred as to closing to permit in- vestigation of possible assets. If assets are found the referee will appoint a trus- tee and proceed to administration. On this day also was held the first meeting of creditors in the matter of Charles Schall, Bankrupt No. 4407. The bankrupt was present in person, but not represented. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date. and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meting of creditors in the matter of Eli Nimz, individually and as Vogue Fashion Shop, Bankrupt No. 4379. The bankrupt was present in person and represented by attorney Morton H. Steinberg. Cred- SSSR HAN ES LS TE EE NEGO itors were represented by attorney H. H. Smedley. Claims were proved and al- lowed. The bankrupt was sworn and ex- amined without a reporter. George D. Stribley, of Muskegon, was elected trus- tee, and his bond placed at $3,000. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Charles J. Roos, Bankrupt No. 4401. The bankrupt was present in person and rep- resented by attorney Oscar E. Waer. No creditors were present or represented. No claims were proved and allowed. The bankrupt was sworn and examined with- out a reporter. Fred G. Timmer, of Grand Rapids, was appointed trustee, and his bond placed at $100. The trustee was directed to investigate the value of the assets and report. The first meeting then adjourned without date. In the matter of Walter Gornisiewicz, Bankrupt No. 4096. The final meeting of creditors of said bankrupt has been called for April 3. There will be no divi- dends for creditors. In the matter of George Rickman, Bankrupt No. 4195. The final meeting of creditors of said bankrupt has been called for April 3. The trustee’s final report will be approved at such meeting. There will be no dividend for creditors. In the matter of Cavanaugh Auto Body Co... Bankrupt No. 4180. The final meet- ing of creditors of said bankrupt has been called for April 3. The trustee’s final report and account will be approved at such meeting. There will be a first and final dividend for creditors. In the matter of Grames Mfg. Co., Bankrupt No. 4211. The final meeting of ereditors of said bankrupt has been call- ed for April 3. The trustee’s final report will be approved at such meeting. There will be no dividend for creditors. March 18. On this day was held the first meeting of creditors in the matter of Ted Tripp, Bankrupt No. 4389. The bankrupt was present in person and rep- resented by Mr. Van iRper for Myrten W. Davie, attorney for the bankrupt. Creditors were represented by attorneys Turner, Engle & Cochran and by attor- ney H. H. Smedley. Claims were proved and allowed. The bankrupt was sworn and examined without a reporter. No trustee was avpointed. The first meeting then adjourned without date and the ease has been closed and returned to the district court, as a case without assets. March 19. We hav to-day received the schedules, references ande adjudication in the matter of Charles S. Eggleston, Bankrupt No. 4436. The bankrupt is a resident of Kalamazoo, and his occupation is that of a merchant. The schedule shows assets of $1,725 with liabilities of $3,740.73. The court has written for funds and upon receipt of same the first meet- ing of creditors will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: Home Savings Bank, Kalamazoo $1,800.00 J. He. Baker Co., Toledo --- 284.47 Woolson Spice Co., Toledo —___-_ 1,082.69 EH. J. Brach & Sons, Chicago -_-_ 16.92 United Fig & Date Co., Chicago 36.65 Cc. L. Bennett and St. E. Andrews, Weal aizOo.. 45.00 Leslie H. S. DeWitt, Kalamazoo... 25.00 Vance Piper, Kalamazoo __________ 450.00 March 20. We have to-day received the schedules,. reference and adjudica- tion in the matter of Frank Cutler, Bank- rupt No. 4437. The bankrupt is a resi- dent of Wyoming township, Kent county, and his occupation is that of a farmer. The schedules show assets of $1,080 of which $1,050 is claimed as exempt, with liabilities of $4,030.50. The court has written for funds and upon receipt of same the first meeting of creditors will be called. _ March 19. On this day was held the first meeting of creditors in the matter of Hubert E. Dorsey, Bankrupt No. 4272. The bankrupt was present in person, but not represented by attorney. No cred- itors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without date, and the case has been closed and re- turned to the district court, as a ease without assets. On this day also was held the first meeting of creditors in the matter of Thaddeus Sloma, Bankrupt No. 4402. The bankrupt was present in person and rep- resented by attorney S. Zamierowski. Creditors were represented by attorney Dorr Kuizema. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. _ March 19. On this day was held the first meeting of creditors in the matter of Deeb Balish, as Balish Mfg. Co., Bankrupt No. 4408. The bankrupt was present in person and represented by attorneys Wicks, Fuller & Starr; Amos F. Paly and Corwin, Norcross & Cook, and by Grand Rapids Credit Men’s As- sociation and Central Adjustment Asso- ciation. Claims were proved and allow- ed. The bankrupt was sworn and ex- amined without a_ reporter. present. James Starr, of Grand Rapids, was elect- ed trustee, and his bond placed at $1,000. ae first meeting then adjourned without ate. Notion Trade Shows Spurt in Sales. March is proving the most active month of the current year as far as the notions trade is concerned, accord- ing to reports in tthe New York mar- ket. A substantial increase in purchas- ing was noted immediately after the first of the month, and the volume has been climbing steadily since that time. The early advent of Easter is held to account for much of the increased trade. Orders for small dress acces- “sories and for sewing materials are out- standing in the current purchasing. Business is expected to reach a peak at the close of the month, FOR LEASE Corner store in livest Michigan city 4 5000 pop. 40 x 60 feet. 100 feet store front window display. Lease, and modern fixtures for sale. Best spot in state for dry goods or depart- ment store. Exceptional lease terms. Box 1500, c/o Michigan Tradesman. SARLES Detective Agency Licensed and Bonded Michigan Trust Bldg. Grand Rapids, Mich. FRIED CAKES A Delicious Home Made Product WHOLESALE and RETAIL MAPES FRIEDCAKE SHOP No. 1 N. Div. Ave., in Basement Phone 48822 Jennings’ Pure Extracts Vanilla, Lemon, Almond, Orange, Raspberry, Wintergreen. Jennings Flavoring Extract Co. Grand Rapids, Mich. I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT (A) CHEESE All varieties, bulk and package cheese “Best Foods”’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautifu! No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. res onsen sire as tnseatesd 24 MICHIGAN TRADESMAN March 25, 1931 HOTEL DEPARTMENT Late News From Hotels and Hotel Men. Los Angeles, March 21—One of the most sensible plans I have heard of for helping the needy, has been worked out by the Los Angeles fire department. Of course, it has probably been adopt- ed by this time in Eastern cities, but the fire laddies here are entitled to the credit of initiating it. To begin with they passed the hat among department members only, raised a sufficient fund to lay in a stock of choice apples and then “staked” deserving down-and- outers to a stock in trade as apple venders. (Most of the 600 or more dere- licts are now selling apples on the street corners, under regulations some- thing to this effect: When a woman has sold two boxes, which nets her a profit of between $4 and $5, she must quit and let somebody else take her place, and many are so enterprising and fortunate that they dispose of their two boxes in a short time and can be home to meet their children when they return from school. It sure was a happy thought, and has increased the con- sumption of apples mightily, which health experts will tell you is highly beneficial to the human system. Any- way, when you buy an apple from a badged apple woman on a street cor- ner you may be sure you are not giv- ing money to a professional pan- handler. You are getting value receiv- ed and you are helping a jobless work- er earn a living and usually to support a family. I admit to having encour- aged the enterprise somewhat myself. Here is a new one none of you have ever heard about. Imagine creating the illusion of a vast cathedral, of a rocky, storm lashed shore, a great throne room in a castle—all on a stage approximately four or five feet wide and four feet high. That’s the “Thea- ter Mechanique” which I discovered on a side street in Hollywood, the other afternoon. It was the most unusual bit of stage entertainment of its kind I ever saw or heard of. To an audi- ence of fifty—the capacity of the house, a most delightful young schoolboy did a fantasy from the legend of King Arthur. He used dolls for characters, supplying motivation with a series of belts on which these characters were placed, and manipulated with life-like precision, the voices coming from a series of records, reproduced over a midget ‘broadcasting system. The stage scenery was most effective, and from a rear seat, which, by the way, would be only 12 feet from the stage, you got the illusion of sitting in the gallery of some life-sized theater. The cathedral, complete with the smallest detail, even to stained glass windows, waves breaking on the shores, fire scenes and all the assemblage of high class opera, was one of the most in- teresting exhibitions I have ever wit- nessed. It is hard to say whether it will ever get the swing attained by the midget golf courses—efore they struck the corduroy—but it is a “hap- pening” just the same. Notice of the passing of George H. Swanson, manager of Hotel Huron, Ypsilanti, just reaches me. I account it as almost a personal bereavement, as he was one of my dearest and truest friends in the Michigan fraternity. It seems only yesterday that I met him for the first time at the opening of the Huron, eight years ago. He had come from the Pennsylvania field, enthusias- tic and optimistic, to take charge of a proposition which, at that time was considered a problem. On the occasion of the opening I took occasion to criti- cize the actions of several of the hun- dred stockholders who we-- insistent on telling the young man just how to run his hotel—each one a self-consti- tuted managing director. At the ban- quet that evening I certainly took oc- casion to convey the impression that if left alone to his own resources the young man would make a satisfactory record—advice which fell upon fertile ground. And he did accomplish all this and now the cruel hand of fate has removed him at a time when every- thing was looking at its very best. Mr. Swanson was in his 38th year at the time of his demise, was beloved by his business associates, popular with the citizenry of Ypsilanti and appreciated by his patrons. For the past two years he filled the office of secretarv of the Michigan Hotel Association, was high in the affairs of his municipality, and was respected by all who knew him. And above all was a success in the af- fairs that constitute a business man who is really worth while. Max V. MacKinnon, manager of Ho- tel Wardell and secretary of the Greater Detroit Hotel Association dur- ing the past year, was elevated to the presidency of that organization at the annual meeting held a short time since, at the Norton-Palmer Hotel, in Wind- sor. Mr. MacKinnon has been active in hotel association affairs in Detroit ever since he became manager of the Wardell Hotel, prior to its opening in 1926. ‘Before that he was associated with the Hotel Palmetto and other Detroit houses. Retiring President, W. E. Snyder, manager of Hotel Seward, at the business session, held after a beefsteak dinner had been served, in- troduced R. S. Walsh, inspection en- gineer of the ‘Michigan Inspection Bu- reau, who is in charge of a hotel in- surance survey now under way in Michigan, called attention to the fact that so far as this investigation has progressed, it has made a difference in some cases of one dollar per hun- dred in rates brought about through the elimination of certain fire hazards, which had previously not ‘been brought to the attention of insurers. All of which goes to prove that organization of such industries as hotel operation brought about through associations which exist for something else besides real fraternal entertainment are worth while. Edward R. Swett, Jr., assist- ant manager of Hotel Occidental, Mus- kegon, was among those who made brief talks on that occasion. It is interesting to know, says tHe Hotel World, that one of the leading universities is making a series of tests to determine whether or not dieting is beneficial, but it would be more inter- esting to know that when the findings of the learned professors are made public, and there has been a scientific determination of the matter, the diet- ers, or “dieteers,” will pay any atten- tion to what has been put on record with so much pains. What would be more to the point, so far as concerns restoring that section of the public which now insists on sylph-like lines to sanity in this respect, would be an edict from the fashion centers that a little more embonpoint would make a more perfect filling for the current creations. In the meantime, while we are awaiting this report of the “Com- mission,” as it were, hotels and restau- rants would do well to recognize the situation, and like feeding emporiums in Los Angeles, arrange to supply pa- trons with the sort of food which would meet their fancied requirements, with- out altogether deleting the items which go to make brain and brawn. The res- taurant operator need not assume re- sponsibility beyond giving his patrons a chance to exist on either angel] food or “hog and hominy.” Joseph H. Pulliam, who was for years intimately associated with De- troit hotel affairs, but who is now with the Greenbrier, at White Sulphur Springs, West Virginia, is responsible for relating an incident which he claims occurred while at the Book-Cadillac, Detroit, some years ago. A Kentucky blue-grass farmer, one of a large party booked by him, suddenly appeared in Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mgr. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates GEORGE L. CROCKER, Manager. e Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. Muskegon ote Michigan —~ Columbia Hotel KALAMAZOO Good Place To Tie To “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop Decorating and Management Facing FAMOUS Grand Circus Park. Oyster Bar. 800 Rooms .- ‘ - 800 Baths Rates from $2 HOTEL TULLER HAROLD A. SAGE, Mgr. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -t- RATES $2.50 and up per day. 400 Baths CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath.” CAFETERIA IN CONNECTION In Kalamazoo It's PARK-AMERICAN George F. Chism, Manager HOTEL CHIPPEWA MANISTEE, MICH. Universally conceded to he one of the best hotels in Michigan. Good rooms, comfortable beds, ex- cellent food, fine cooking, perfect service. Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HENRY M. NELSON, Manager “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NBEIR, Manager. Republican Hotel MILWAUKEE, WIS. Rates $1.50 up—with bath $2 up Cafeteria, Cafe, Sandwich Shop in connection Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mor. HOTEL KERNS LARGEST HOTEL IN LANSING 800 Rooms With or Without Bath Popular Priced Cafeteria in Cen- nection. Rates $1.56 up. E. S$. RICHARDSON, Proprietor NEW BURDICK KALAMAZOO, MICHIGAN in the Very Heart of the City Fireproof Construction The only All New Hotel in the city. presen & $1,000,000 Investment. 250 Rooms—150 Rooms with Private th. Buropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, oo Service, Popular 8. ce! Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. 5 e e 9) £4 & A e « &- ey .¥ % i , fy ' 6 March 25, 1931 MICHIGAN TRADESMAN 25 the lobby from the service stairs en- trance, attired.in trousers, undershirt and socks, and, timidly approaching the bell captain, said: “Say, pard, where can a feller ‘find a place to wash up around here?” The bell captain took him back to his room, opened the bathroom door and explained it to him. “Well, Vll be doggoned,”’ said the farmer. “I thought that door led into another room and I was afeared to open it.” Incidentally intending to take no chances with the elevator, he sat in his room half the night before he could gather up enough courage to walk down two flights of stairs. Mr. and Mrs. Iveron Hill have taken a Jease on the Bellaire Hotel, at Bell- aire, from W. S. Eggleston, and will operate same during the coming sea- Sui}, D. C. Pennington, an executive of the J. L. Hudson Company, Detroit, has been elected president of the Fair- bairn Hotel Company, owners and op- erators of the Fairbairn Hotel. The Iairbairn is a combination transient and permanent hotel in the downtown section, and is managed by William G. Lee, prominent in Perec Association affairs. J. A. Miller, former Chicago hotel operator, who has lived in Muskegon for several years, has taken a five year lease on the Park Hotel, situated op- posite the union station in that city. For sorhe time the hotel has been run by C. J. Zoeller. C. J. Burns, manager of Hotel Delta, Escanaba, has ‘been making. substantial improvements in that institution, among them the complete rehabilation of the dining room. “T love you California, but, Oh! You —My Michigan!” was the insignia borne on the breasts of many thous- and ‘Michiganders participating in the semi-annual picnic of the Michigan So- ciety, at Sycamore Grove on Saturday, last. It was claimed to be the most successful function ever starved by the organization, which has been in exist- ence for a quarter of a century and one of the strongest in the whole galaxy of states. The weather was even bet- ter than “ordinary.” They came in cavalcades from every part of South- ern California, mostly in autos of worth, mostly with California license plates, with an occasional sprinkling of the Michigan sesame for rights of way —indicating, that many winter visitors were still lingering for the purpose of absorbing more sunshine. Among those whom I knew personally from my own home town, Pentwater, were Charles F. Lewis, for many years en- gaged in the hardware business in that delightful little city, accompanied by a son-in-law, Albert Pearce, a Pentwater product, but now one of Los Angeles’ most successful corporation attorneys, J. F. Stahl, of the U. S. Coast Guard Service, Gustave Hurthle and wife, and Mrs. Bessie Rennert, who still spends her summers in the Wolverine resort, but has large property interests at ‘San Diego. Then from Fremont were Andrew Gerber and wife, well-known as a substantial business man, spon- sored by W. W. Pearson, who migrat- ed from that place some years ago and now is only a few unimportant removes from the “native son” sphere, and a retired nabob as well. Seeing the Gerbers reminded me that in Los Angeles as well as most other S. C. business marts I shave visited, there is a natural hankering for Gerber can- ning products. which are to be seen in window displays constantly. Natur- ally a “good time was had by all” and the destruction of fried chicken ap- proached the ‘carnage stage. The vari- Ous state societies are certainly one of the great institutions out here. There are forty-eight simon pures, many groups of insurgents, and then there are auxiliary societies, named after in- dividual cities in the home states. Michigan thas several of these, naming Detroit, Grand Rapids and (Muskegon, which I have visited. To be sure most of those who participated in the semi- annual picnics, are permanent residents out here, but they still retain their memories of Michigan and greet. new- comers heartily, and listen with much interest to the talks and tales of Wol- verine affairs. They are all California boosters as well, but next to California is a certain tense feeling of loyalty to the parent State, which is interesting and refreshing. Having thrown off all camouflage, Nevada has now entered frankly into the business of pandering to divorcees and gamblers. The only requirement for a divorce in that state is a legal residence just long enough to insure your spending a little money. You can have it secret. You can leave your order at the clerk’s desk and then call back in six weeks, for the decree, in the meantime traveling about over the state as you please. Cutting the resi- dential period from six months to six weeks decreases the amount of money to be dropped by the divorce tourist; but the governor has ‘sort of evened this up by legalizing gambling. The crap games take the mazuma away in six weeks faster than the hotels pre- viously did in six months. Maybe Nevada will find it practicable to adopt a new state seal, combining authority with advertising potentialities. A wed- ding ring, fractured, or maybe it might be a state flower—poison ivy, for in- stance. If they could set it to music to the rythm of “off again, on again, gone again, Finnegan,” it might be more tangible for broadcasting. Walter O’Connor, who has operated Hotel Shepard, at ‘Shepard, for some time, has sold his lease and furnishings to Mrs. Carrie O. Sage, and ther son, William A. ‘Sage. The ‘Marshall Tavern, which has re- cently been rehabilitated by Mayor Haro'd C. Brooks, of ‘Marshall, and of which change I spoke recently, has had much in the way of ancient history, accorded to it. It seems the original building was erected for commercial purposes in 1841, and combined a coun- try store, with an assembly hall over- head, but along in the early ’50s was converted into a restaurant with sleep- ing accommodations which were utiliz- ed by the traveling men of that day and age, conducted by Will Johnson and George Ferguson, under the pre- tentious title of the Tontine Hotel. From that time on it was variously operated by Albert and William Holmes, Mrs. Mattie Wagner, and William Dart, who called it the Dart Inn. Then later on it passed down to the possessorship of George Friend, E. B. Mills and J. F. Burton, some of whom will be remembered by both the traveling and hotel fraternity. When he heard the building was to be razed, Mayor Brooks, with commendable lo- cal enterprise, bought the property, and I have no doubt but what it will be much in evidence when history’s pages are again turned. Recently it was discovered that among the school children in Los Angeles, not one in four had ever seen a cow, and supposed that the lacteal fluid was the result of the canner’s in- genuitv. Of course one of the chiefest reasons for this lack of knowledge was because cows never run at large in the city limits, and the metropolis has en- larged so rapidly in the last twenty years that many born since that time have had no opportunity to get far enough awav from the city’s tumult, to know just what’ constituted a milk ~ supply. And of course when they get to the adolescent age they don’t give a rap where it really does originate. But Los Angeles official educators have decided that such a wave of ig- “norance shall not go unchecked and have arraneed to bring the bovine to the class rooms, to prove to the young shooters that there really is such an animal asa cow. The circus and park zoos have familiarized them with the rest of the animal kingdom, but now they are to have a more substantial knowledge of farmyard fauna. Even a new type of zoo, confined to domestic quadrupeds and bipeds may result from this innovation, which, I might say, is in direct line with a lot of other fool stunts pulled off out there, which here- tofore I had supposed were developed to provide new avenues of wastage for taxpayers tribute. Frank 'S. Verbeck. ———_»+~<>____ Items From the Cloverland of Michi- gan. Sault ‘Ste. Marie, March 24—Naviga- tion between the two Soos opened last Friday, after two days’ work for the coast guard ice breaker. Merchants welcome this event, which means reci- procity and more business for the two cities. The new hotel on the Canadian side of the river will get much extra business for some time, as most of the Americans have not been able to get over until the ferry was operating again, Sam Sorenson, the popular East end grocer, has been taking a forced vaca- tion for several days, by the grippe, but is back on the job again. The tailor shop of A. Hyman, on Ashmun street, was almost completely destroyed by fire Sunday evening. This makes the third fire suffered by mer- chants on Ashmun street within the past three weeks. Capt. A. Roberts, the’ well-known traveling salesman for the soap depart- ment of Swift & Co., who retired two years ago, has been spending the win- ter at Miami, Florida. He writes that he has put in a most delightful winter in the South. He likes Miami, but tells of the very low prices on prop- erty which can be purchased. In one instance one of those cute litte bunga- lows that formerly cost from $10,000 to $20,000 on a 50x150 foot lot, five rooms and hath, Spanish stucco. can be purchased for as low as $1,000. He also tells of one of our Sooites at Diana, which is twenty-four miles North of ‘Miami on the ocean, sold for one of the banks, two very good bunga- lows for $1,000 for the two and the bank gave him another next to his own home for the selling of the two, so that all that the bank got was $1,000 for the three homes. With a report of this kind it looks as if the bottom must have dropped out of the real es- tate market. Capt. expects to take about one month in coming back, visit- ing at Washington and other places en route, and be back to his summer home at Mackinaw City about the first part of May. Mrs. Roberts. who had been very ill for several months before go- ing to Florida, is feeling well again. Their many friends here will be pleas- ed to see them again and hear more about Florida. There is at least one advantage to going “broke” in California or Florida. The climate is warmer. The town of Raco, on the D., S. S. & A Ry., one of the quiet places, is rejoicing over the report that the Gov- ernment is to spend $1,000 in putting up a warehouse there. Work is ex- pected to start in the near future. R. W. Ballensinger, the well-known proprietor of the Canteen, has been on the sick list for the past week. It is said that the practice of having blindfold tests to pick the best cigeret was discontinued soon after a Scotch- man insisted on counting his money before the test began. For those who like fishing, there’ll be just as many creeks as ever around Sault Ste. Marie. The drought of 1930 didn’t dry ’em up. William G. Tapert. Cities Unite For War on Peddlers. Marquette, March 24—A movement calculated to protect the business in- terests as well as the interests‘of the public from the so-called “outside so- licitors,” started in Marquette through an appeal to the City Commission by the Chamber of Commerce, will have a county-wide scope, if plans are car- ried out. The legal departments of the cities of Marquette, Negaunee and Ishpem- ing are co-operating in framing an or- dinance that not only will offer the protection sought, but stand up under court tests. Until an ordinance is passed, the Chamber of Commerce warns the pub- lic against carrying on negotiations with any solicitor unless he can show an endorsement card from the Cham- ber. Chamber officials point out that any legitimate salesman and his firm can stand an investigation, but that the swindlers and fakers are another mat- ter and will not be given an endorse- ment, The Chamber declares that the open season for outside solicitors, many of them having illegitimate schemes, is at hand and it warns the public accord- ingly. Persons approached by strang- ers who cannot show a Chamber of Commerce endorsement are asked to report at once to the Chamber office. Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. CHARLES RENNER HOTELS Four Flags Hotel, Niles, Mich., in the nicturesque St. Joseph Valley. Rumely Hotel and Annex, La- Porte, Ind. Edgewater Club Hotel, St. Joseph, Mich., open from May to October. All of these hotels are conducted on the high standard established and always maintained by Mr. Renner. DETROITER ROOMS 75O BATHS FREE GARAGE UNDER KNOTT MANAGEMENT SYA eT aa ROOMS | WAR PRIVATE. BATH OO 2 OO ~ L NO HIGHER MICHIGAN TRADESMAN March 25, 1931 DRUGS Michigan Board of Pharmacy. President—Orville Hoxie, Grand Rapids. Vice-Pres.—Clare F. Allen, Wyandotte. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President—John J. Watters, Saginaw. First Vice-President—Alexander Reid, Detroit. Second Vice-President — F. H. Taft, Lansing. Secretary—R. A. Turrell. Croswell. Treasurer—P. W. Harding, Yale. How One Druggist Built Up a Profit- ablt Trade. - For the drug store properly located there are many far less desirable lines to feature than theatrical goods. Needless to say any store to feature this line of goods must be located somewhere within easy reach of the theatrical houses. I was once connected with a large individual store so located in an Up State city of about 100,000. This store featured three leading lines—Lock- wood’s, ‘Miner’s and Stein’s. Three were featured for the reason that it was discovered that there is quite a diversity of taste among theatrical folks regarding the merits of the dif- ferent makes. Some swear by one make—others swear at it. Some like certain items of one make and others of another and vice versa. So obvious- ly it is a good policy, if one is in the business at all, to have the variety af- forded only by two or three lines. We carried our stock in a rear, small room. Keeping it—as we did—strictly and rigidly (as to order) on open shelv- ing, I suppose the arrangement could be best described as an “open display” affair, of which we hear so much now- a-days. It was not merely by accident that we carried this stock thus segregated, so to speak, in this rear room. It was because we discovered, through years of experience, first, that these theatri- cal lines being so large, bulky and diversified, consumed too much room out in front in the regular toilet goods department. Second that, inasmuch as the layman was not interested in them anyway there was little use in the ac- tual display of the goods. Third and most important—that our patrons from the theater appreciated the seclusion of the back room arrangement to such an extent that they not only congratulat- ed us on. it but that many of them re- frained from making purchases in other cities, preferring to wait until they arrived at our town and our little old back room. This store ran on two shifts. We had a man on each shift whose re- sponsibility it was to keep himself thoroughly conversant and familiar with this theatrical stock. When a call was made for a theatrical item or items one or the other of these men took care of them. This was done be- cause it was discovered that, while the average clerk knows a little something about all theatrical products in general, few really are able to go very deeply into any of it. And there is much to theatrical goods besides what appears on the surface. One outstanding feature about theatrical goods in general is that they are full priced items which is quite an outstanding feature, we'll say, in these days of price prostitution. Another is that all theatrical goods sales are cash sales—at least in the smaller cities where “stands” of not more than a week are the rule—far too short to establish credit. Another is that, taken by large, we doubt if there is a finer class of people to deal with than theatrical folks. Al- ways pleasant, most appreciative of little favors, friendly and interesting. In our theatrical department the av- erage sale ran around $2. Ten dollar and $15 individual sales were so com- mon as tO cause no comment. The susceptibility of theatrical folks to good treatment made it, through painstaking courteous treatment on the parts of the salesmen, easily possible to establish their regular patronage. We learned, for a fact, of scores of instances where they would wait un- til they “hit” our town before stocking up. We made them like us, in other words, Into every wrapped package went one or two of our business cards upon which was the legend: Headquarters for Theatrical Goods As a result our mail order business grew until it averaged 7 or 8 orders daily from all parts of the country, We naturally became more or less acquainted with these stage folks as they came year after year—and some- times a couple of times a year to re- plenish their stock. Many had pet formulas of their own which they had us put up for them. One well-known actress sent in for a half gallon of “own formula” skin whitener every two weeks regularly. ‘She did an act practically in the nude so she used plenty. But, according to her at least, our store was the only one that could put it up right. Every druggist knows how those things go as every druggist has similar cases. James Corbett, Al. G. Fields, the little Lee Sisters, De Wolfe Hopper, “Chick” Sales, Helena Chadwicks and innumerable lesser lights were all steady if somewhat “long between” customers at our little back theatrical room, Another angle to our theatrical line was that it resulted in innumerable sales of other needed merchandise. Actors are human like all of us and are therefore subject to the same needs as all of us. It was very seldom that one bought theatrical items that he did not buy also something else. The only advertising we ever did in connection with the line was the sus- pension of a large framed, rather elab- orate sign out in the center of the store proper, the legend announcing the fact that we carried a complete line of Stein’s, ‘Miner’s and Lockwood’s Theatrical Make Up. Besides this we had an approprite sign in each local theater, back stage, of course, to the same effect. The fact that we specialized in theatrical products was the means of getting us a big volume of business from local amateurs. Every time a local performance was put on a rush re- sulted for make up and advice as to what to use and how to use it to ob- tain desired effect. The fact that we ‘specialized in theatrical products, also, without doubt, greatly increased the legitimate toilet goods business. You see, if you get the name of being proficient in the hand- ling of theatrical goods, the public, right or wrong, gets the idea that you must he likewise regarding the regular run of toilet goods. And this is a situa- tion very easily capitalized on. As before stated, the right location plus a heart and ‘soul interest in the department is bound_to result in suc- cess in this matter of theatrical make up. We had both and did a business of about $50,000 a year in it. Not so bad —not so bad. Clifford H. Rudes. ——_+2~2 Liability of Merchant For Falling Signs. There is no gainsaying the advertis- ing value to a retail merchant of a sign above his door or upon some conspicu- ous place upon the premises. And, as everyone knows, such signs vary all the way from a few feet in area to such a size as to occupy the jull front of a building, and perhaps weighing hun- dreds of pounds. So far so good, and while no mer- chant should overlook the value of this character of advertising, he may also well give thought to his legal re- sponsibilities in case an innocent pass- er-by suffer injury thereby. This is true, ‘because the law books contain a surprising number of cases involving accidents of this kind, where third per- sons have suffered serious injury caus- ed by falling signs. Further, in most towns and cities before a merchant will be permitted to erect a sign he must obtain a permit from the authorities, and the applica- tion for such permit quite generally imposes a legal duty upon the mer- chant to keep the sign safe and in re- pair. This then throws the entire bur- den upon him and he may not be per- mitted to evade it by having the sign erected by a contractor. In other words, if injury results to passers-by through the sign falling the merchant, is IT, in respect to responding in dam- ages. For illustration: A firm of retail merchants contracted with a sign maker for the erection of an electrical sign, which was to extend out over the sidewalk in front of their place of business. The merchants ob- tained the necessary permit for the sign from the city authorities, which, as is usual, bound them to keep the sign in repair and safe. The sign maker arrived at the mer- chants’ place of ‘business with the sign about noon, and attached it to the building. A test was then made to see if it worked properly, the current was turned on for this purpose, and, for some reason which is not clear, a fire started in the sign and parts of it fell to the sidewalk. Plaintiff was at this time passing in front of the store and being struck with the falling parts of the sign, suffered injury. In due time the instant action for damages was filed against the mer- chants. The latter sought to defend upon the ground that they had con- tracted with the sign maker to safely make and erect the sign, and that he alone should be held liable for the in- jury. In passing upon this defense, and in holding the merchant liable the court said: “When the law imposes a positive duty to the public on the contractee (merchants in this case), he cannot es- cape the responsibility of seeing’ that duty performed by delegating it to an independent contractor, and he will be liable for injuries resulting from the contractor’s negligence in the perform- ance thereof. This rule is often applied when obstructions in streets are made pursuant to authority derived from an ordinance or permit. The taking of these precautions is said to be a non- delegable duty, and the precautions must be taken. “The street is one of the busiest streets in the city and every business day thousands of pedestrians walk on the sidewalk beneath defendants’ (merchants) sign. Defendants could not project their sign over the side- walk without a special permit. “To obtain the permit they agreed, and the permit was issued on condi- tion, that the sign should be kept in good repair and at all times maintained in safe condition. The obligation im- posed upon the defendants and assum- ed by them, to thus keep and maintain the sign, could not be delegated by them, so as to relieve them from liabil- ity for not maintaining the sign at all times in good repair and safe condi- tion.” So, the merchants were held liable for the injury resulting from the fall of parts of the sign, though from the facts of the case it seems clear that it was caused by negligence on the part of the sign maker. But, as noted by the court, in cases of this kind where a duty is imposed by law, a merchant cannot excuse himself from liability for injury on*the ground that it was caused by the person he contracted with to do the work. In the light of which, it is clear that a merchant should exercise care in placing ‘signs of this kind, and certain- ly should not employ any Tom, Dick or Harry, to do the work. And by far the safest plan is to employ a re- sponsible sign maker, or company, and require a guarantee of the safety of the sign for at least a reasonable time, after it has been hung and inspected. Leslie Childs. —__+~+ +. __ Spring Underwear Deliveries Slow. Activity in lightwetght underwear continues to furnish the brightest spot in the knit goods market, with the ma- jority of mills unable to provide prompt deliveries on goods. Activity at this time is ahead of the correspond- ing period of last year, but the volume of orders placed to date by jobbers is smaller in dollar value due to lower prices. Shirts and shorts appear to be receiving the greatest emphasis at the present time, with large orders being placed for the low-end goods to retail at 25 and 35 cents. Union suits, how- ever, continue active. en The realistic blizzards in the movies, we are told, are produced with corn flakes. We have long suspected the autumn leaves were potato chips, March 25, 1931 MICHIGAN TRADESMAN 27 GONE TO HIS REWARD. ments Mr. Morley was President of WHOLESALE DRUG PRICE CURRENT the Morley Timber Co., which owns Howard Morley, the Cedar Springs = es a ee oe Prices quoted are nominal, based on market the day of issue. General Merchant. Oo er Acids Cotton Seed __-. 1 25@1 50 Benzoin Comp'd. @2 40 Howard Morley died at his home in Co. which owns much land in Louis- Boric (Powd.).. 10 @ 20 Cubebs Tees 5 00@6 = Buchu a =e zn Cedar Springs Tuesday morning. He ana; director of the Clark-Nickerson toa Gt a @ 20 ucalyptus _-_-. 1 25@1 60 oa @2 28 was one of the most unique characters Lumber Co., which is a large operator, : ee Hemlock, pure. 2 00@2 25 chu -...._.. @1 44 as one of the q Citric ---— -- 48,,@ 60 Juniper ‘Berries. 4 50@4 75 Cinchona -_---- @32 16 in the mercantile history of Michigan. with headquarters at Everett, Wash. eee ------- < te Juniper Wood _150@1 75 Colchicum -.._. @1 80 Mr. Morley was.born at Burlington, Mr. Morley attributed his success— Ogatic ____-.-._ 15 @ 25 ay 4 eet - Bie AGREES 3 - Penn., Aug. 28, 1848. His father was he is currently reported to be in the Sulphuric ------ ass Lavender Flow 6 00@6 2 Gentian -_______ @1 % of English descent. His mother was quarter million dollar class—“to keep- _. b an - Guaiac, anion 3 04 born in’ England. The family removed ing everlastingly at it, to some little Ammonia Linseed, boiled, bbl. @ a aie, a = = eae soy 99 n . ° . ess. to Athens, Penn., when he was ten ability and to economy and thrift.’ He ven a i < g s Linseed. bid. less ret Hy Iron, Clo. _-. @1 56 years old. Six years later he entered was not a man who made friends yater, 14 deg... 5%@ 13 nee a o +l sara os x the academy at Waverly, N. Y., where easily, but a friendship, once formed, caucuses (Grand = 2 = Neatsfoot _._ 1 25@1 35 Nux Vomica --—- g1 80 he pursued the English course, grad- was with ‘him a matter of a lifetime. He one pure -__ 3 00@5 00 Opie, =a a a uating with high honors three years was the soul of honor and his word was Balsams yellow 3 50@3 00 aoe @5 40 later. On the completion of his col- as good as his bond. As an instance Cor So { oe = Obs Malian, emesis uw -------- @1 92 lege career he went to Battle Creek, of the manner in which he regarded ay (Oregon) —_ 68@1 00 Orange, Sweet 6 00@6 25 Paints where he clerked in a store three years. his word, we have only to refer to the pope ee ‘co = oe pon : oun: = pane. red dry -- 13% @13% He then went to Hamilton, Mo., where telephone situation as Ht. developed at re Les 3 xe 60 Lead, GE oF Beis he worked on a ranch three years, Not one time at Cedar Springs. It was Barks ie ae is ee oe —— nok 23 2% liking the West as much as he thought he would, he returned to Michigan, en- gaging in lumbering operations at Cedar Springs, where he had ever since resided. In 1877 he formed a co- partnership with his brother, Frederick E., and engaged in general trade under the style of Morley Bros. ‘He subse- quently purchased the interest of his brother, since which he has conducted the business under his own name. Mr. Morley never married. He never joined any church or fraternal organization. The only hobby he owned up to was farming, which always af- forded him much pleasure and satis- faction. He owned a farm three-quar- ters of a mile square, located three and one-half miles South of Cedar Springs, on which he specialized on corn, alfalfa and stock. Mr. ‘Morley believed he had the best farm in Kent county, but the statement might ‘be questioned by William H. Anderson, who is under the impression that his farm near Sparta ought to rank first. Aside from his many other invest- reported that the telephone company contemplated an increase in rates. A meeting was held by the patrons of the telephone company and everyone present pledged himself to throw out the telephone iif an advance in rates was insisted upon. The company an- nounced the advance and most of those who had signed their agreement did as they agreed. As time went on. practically all the phones were re- instated, but Mr. Morley never weak- ened, because he had given his word which to ‘him was regarded as a sacred obligation, never to be broken or deviated from in any manner. —_+-<-—____ Charles H. Kretschmer, grocer at 123 S. Jefferson, Saginaw, renews his subscription and writes: “I think your paper is O. K. You are fair and fear- less and I don’t know how I missed it for thirty years while in business in Saginaw.” —__++ + —_____ Americanism: Picking a picking on him, after he wins. winner, FOR PARIS GREEN Grand Rapids INSECTICIDES LIME AND SULPHUR ARSENATE OF LEAD (Dry) ARSENATE OF CALCIUM (Dry) BORDEAUX MIXTURE (Dry) OXO - BORDEAUX DRY BLUE VITROL, Etc. Price Schedule Now in Effect for Ask Our Salesmen or Write For Prices. Fe 2 Hazeltine & Perkins Drug Co. Michigan 1931 1931. Manistee parsers Bus arom nna ne AE a PA sO AIOE aS ISOS SESE Cassia (ordinary). 25@ 30 Cassia (Saigon) -. 40@ 60 Sassafras (pw. 60c) @ 50 — Cut (powd.) cee ea 30 Berries Gubeb 2.20 @ 90 Wish: 22 @ duniper —....._.. 10@ 20 Prickly Ash -----. @ 7 Extracts Licorice 15 Se 60@ Licorice, powd. -. 60@ 70 Flowers Arnica. 2202. Chamomile Ged.) Chamomile Rom. @ 90 Gums Acacia, 1st —_---- @ 60 Acacia, 2nd -...- @ 50 Acacia, Sorts -.-. 25@ 40 Acacia, Powdered 4uw 50 Aloes (Barb Pow) 35@ 45 Aloes (Cape Pow.) 25@ 35 Aloes (Soc. Pow.) 75@W 80 Asafoetida ------ 50@ 60 OW, oe @ 7 Camphor ------..- 8i@ OeIge @ 60 Guaiac, pow’d -.- @ 70 Kino: 2 @1 25 Kino, powdered... @1 20 Myrrh 2a @1 15 Myrrh, powdered @1 25 Opium, powd. 21 00@21 50 Opium, gran. 21 00@21 50 Shellac, Orange 40@ 50 Shellac, White 55@ 70 Tragacanth, pow. @1 75 Tragacanth -... 2 00@2 35 Turpentine —.____ @ 30 Insecticides Arsenic --....... 08@ 20 Blue Vitriol, bbl. @ % Blue Vitriol, less 08@ 15 Bordea. Mix Dry 104%@ 21 Hellebore, White powdered - _... 15@ 25 Insect Powder.. 30@ 40 Lead Arsenate. Po. 124%@26 Lime and Sulphur ee OND 23 Paris Green --.. 25@ 45 Leaves Buch 2225 @ 50 Buchu, powdered @ 60 Sage, Bulk -__._.. 25@ 30 Sage, % loose -- @ 40 5 powdered_-_ @ 35 Senna, Alex. -... 50@ 175 Senna, Tinn. pow. 30@ 36 Uva Ursi ~---.--. 20@ Olls Almonds, Bitter, true 22 7 50@7 75 Almonds, Bitter, artificial _._._._ 3 00@3 25 Almonds, Swee' 6. 50@1 80 Almonds, Sw imitation - .. 1 00@1 26 Amber, crude _. 75@1 00 Amber, rectified 1 _s 16 Oe Bergamont -... 6 00@6 25 See 00@2 2 Cassia... -- 3 00@ Castor -....-. —— 1 55@1 80 Cedar Leaf -.... 2 00@2 25 Citronella ~~~... 1 Cloves 3 oe: 15 Cocoanut -.--.. Liver ..---. 1 40@2 00 Croton -.----—- 8 00@8 25 Rosemary Flows 1 50@1 75 Sandelwood, E. Ea —-—— 12 50@12 76 Sassafras, true 2 00@2 25 Sassafras, arti’! 75@1 00 Spearmint ~___ 5 00@5 25 Sperm -_..._ -- 1 50@1 76 Bay 6 00@6 25 Ter USP 2.2... 65@ 75 Turpentine, bbl. _. @ 65 Turpentine, less 72@ 85 Wintergreen, : leaf -_.____.___ 6 00@6 25 Wintergreen, sweet birch —____. —-- 3 00@3 26 Wintergreen, art 75@1 00 Worm Seed -___ 6 00@6 26 Wormwood __ 10 00@10 25 Potassium Bicarbonate _____ 40 Bichromate —____ 3d 25 Bromide -____.___ 69@ 85 Bromide _________ 4 71 Chlorate, gran’d_ 19 28 Chlorate, powd. 16@ 23 or Xtal Be Sees 17@ 24 Cyanide -_______ 22@ 90 lodide 22 4 34@4 55 Permanganate ~~ 224%@ 35 Prussiate, yellow 35@ 45 Prussiate, red _. 70@ 1% Sulphate ________ 35@ 40 Roots Alkanet. 22s: 30@ 40 Blood, powdered_ 40@ 45 Calamus _______ 25@ 65 Elecampane, pwd. 20@ 30 Gentian, powd. _ 20@ 30 Ginger, African, Powdered ______ 30@ 35 Ginger, Jamaica. 40@ 60 Ginger, Jamaica, powdered __.__. 45@ 60 Goldenseal, pow. 5 00@5 60 Ipecac, powd. __ 4 00@4 60 Licorice ~__.___ 35@ 40 Licorice, powd... 20@ 30 Orris, powdered. 35@ 40 Poke, Powdered 2h@ 40 Rhubarb, powd. _. @1 00 Rosinwood, powd. @ 60 Sarsg) la, Hond. : ground --------- @1 10 arsaparilla, Mexic. @ 60 Squilis 35 40 Sauills, ‘powdered 700 80 Tumeric, powd... 20@ 25 Valerian, powd. _. @ 60 Seeds Anise: soe 20@ 30 Anise, powered @ 35 Bird. tg . = — 18@ 17 Canary --- 123@ 18 Caraway, Po. 30 25@ 30 Cardamon ______ 25@2 50 Corlander pow. .3015@ 25 Be 15@ 20 Fennell _ _______ 35@ 60 ne %@ 15 Flax, ground _. @%@ 15 nugreek, pwd. 15@ Hemp 222. 8@ 15 Lobelia, powd. @1 30 d. yellow 17@ 25 M b ois @ 25 ‘Gan Ee 3 302 50 uince Sabadilla ________ 5 Sunflower _______ Worm, American 25@ 30 Worm, Lavant _ 6 50@7 00 Tinctures Aconite -.._..... @1 80 EES ae 1 66 Asafoetida $3 28 Ce a @1 50 Belladonna —______ @1 44 Benzoin —.-.2222.. @2 28 Red Venet’n Am. 7 ae Venet’n ‘ng. 40 8 utty seek C@ BB Whiting, bbl. ___ $ 4% Whiting —.___ —- 54@10 Rogers Prep. _. 2 45@2 65 Msceillaneous Acetanalid _.. 67@ 75 Alum 06@ 12 oe and round -......, 09 eo ubni- -*™ EACG: 2220” 2 12@2 vee Xtal or —" Powdered ______ 06 Cantharides, po. 1 2501 bo Calomel -_______ 2 72@2 82 Capsicum, pow’d 42 Carmine -._____ ae i“ Cassia Buds ____ 30@ 40 Cloves ..._.____ 40@ 650 Chalk Prepared__ 14@ 16 Chloroform ______ 471@ 5&4 Choral Hydrate 1 20@1 60 Cocaine ______ 12 85@13 50 Cocoa Butter __. 50 90 _ Corks, list, less eo to @ 40-10% Opperas ________ 03@ 10 Copperas, Powd. 4@ 10 Corrosive Sublm 2 00@2 30 Cream ‘Yartar __ 35 4 Cuttle bone ___ 400 be Dextrine ________ 6 1 Dover's Powder 4 ae Se v Emery, All Nos. 10 15 Hmery, Powdered Q 15 Epsom Salts, bbls. @03\% 4spsom Salts, less 3%@ 10 Ergot, powdered __ @4 00 Flake, White ___ 15@ 20 Formaldehyde, 1b Gelatine __ aos ea 3U Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. @vu2% Glauber Salts less 04@ 10 Glue, Brown ____ 20@ 30 Glue, Brown Grd 16@ 22 Glue, White ____ 27%@ 36 Glue, white 2 Glycerine - oe a Hope: os 1@ 95 Toding 2s 6 45@7 00 Iodoform .. 8 30 Lead Acetate __ 17@ 2 Magee. oe @1 &e Mace powdered__ @1 60 Menthol _.______ 6 50@7 20 Morphine ___. 13 58@14 33 _ A ec 30 ux Vomica, pow. 16 Pepper, Black, pw, ae = seman” B.S . rgun ee : Sia g i Quinine, 5 oz. cans 60 Rochelle Salts __ 28 Saccharine _____ 3 e0oa 76 Salt Peter 11@ Seidlitz Mixture 80@ - Soap, mot cast. 3 Soap. white Scan, Waits, Gaile °° Soda Ash 3 10 Soda Bicarbonate 3%@ 10 Soda, 02% Spirits 2 1 20 Sulphur, roll ____ a ll Sulphur, Subl. __ 4%@ 10 Tamarinds ______ 20@ 2% Tartar Emetic __ 70 W vole oe Ven. 16 anilla ‘Dure 1 50@2 00 Venilla Ex. pure 3 2 60 Zine Sulphate __ hi Webster Cigar Co. Brands Websterettes 3 50 PNCOR: 2 33 50 Webster Cadillacs __ 75 00 Golden Wedding Panatellas -._.____ 75 00 Commodore -_...-._.. 95 00 and are inte MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, ndeéd to be correct at time of going to liable to change at any time, and merchants will ha within six hours of mailing press. Prices, however, are ve their orders filled: at mar- ket prices at date of purchase. For price changes compare with previous issues ie ADVANCED DECLINED Lard Twine Vinegar Parsons, 64 oz. __-.._ 2 95 Purity Brand — oe a 4 Parsons, 32 oz. ------ 3 35 Instant Flake, sm., 24s 1 80 ee eee es 4 Instant Flake, sm., 48s 3 60 Came. wee ‘ho ys = Instant Flake, lge., 18s 3 40 Finnan Haddie 7 ae 30 aorner Zane. erates = Cia Bacilon % cc” Regular Flake, sm., 48s : e = Regular Flake, lg.. 18s 3 40 Chicken Haddie, No. 1 2 75 48, 1 Ib. Pa eB At 6 25 10 lb. pails, per doz. 9 40 15 lb. pajls, per doz. 12 60 25 lb. pajls, per doz. 19 15 25 lb. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 10 Quaker, 12-38 oz., doz. 2 35 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 10c, doz. ------ 93 Royal, 4 oz., doz. -_. 1 80 Royal, 6 oz., doz. --.. 2 45 Royal, 12 oz., doz. —. 4 85 moval, 5 im. 24 50 KC, 10c size, 8 oz. -. 3 70 KC, 15¢ size, 12 oz. -. 5 50 KC. 20c size, full ib... 7 20 KC. 25c size. 25 gz. -- 9 20 KG, 50c size, 50 oz. -. 8 80 Ea. 5 1b. zize 2... 6 85 KC, 10 lb. size ------ 6 75 BLEACHER CLEANSER Clorox, 16 oz., -- 3 8 Lizzie, 16 oz., 128 -... 2 15 BLUING Am. Ball,36-1 oz.,cart. 1 Boy Blue, 36s, per cs. 2 70 Perfumed Bluing Lizette, 4 0o2., 12s -- 1 Lisette, 10 oz., 128 __ 1 30 Lizette, 10 oz., 248 .. 2 BEANS and PEAS 100 lb. bag Brown Swedish Beans 9 00 Pinto Beans --_..--. 35 Red Kdney Beans -. 9 75 White H’d P. Beans 5 35 col. Lima Beans --.. 8 75 Bla,ck Eye Beans -. Split Peas, Yellow - 5.60 Split Peas, Green -__. 6.50 Scotch Peas 4 BURNERS Queen Ann, No. 1 and a Mee White Flame, and 2, doz. BOTTLE CAPS Obi. Lacguor, 1 gross pkg., per gross -_.. 16 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 Pep, No. 224 70 Pep, No. 202 -.__._._ 2 00 Krumbles, No. 424 __. 2 70 --Bran Flakes, No. 624 2 45 Bran Flakes, No. 602 1 50 Rice Krispies, 6 oz. __ 2 70 Rice Krispies, 1 oz. __ 1 10 Kaffe Hag, 12 1-lb. Case 15 All Bran, 16 oz. ~ 2 26 All Bran, 10 oz. ~.___. 2 70 All Bran, % oz. -__. 2 00 China, Chest-o-Silver, lg., 12s 3 Post Brands. ES large, 12s —_ .. 315 25 Grape-Nuts, 24s ------ 3 80 Grape-Nuts, 100s -_-- 2 75 Instant Postum, No. 8 5 40 - Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Post Toasties. 36s -- 2 85 Post Toasties, 24s -. 2 35 Post’s Bran, 24s ---- 2 70 BROOMS o Jewell, doz. ---------- 5 Standard Parlor, 23 lb. 8 25 Fancy Parlor, 23 lb.-. 9 25 Ex. Fancy Parlor 25 Ib. 9 75 Ex. Fcy. Parlor 26 lb. 10 00 ry Whisk, No. 3 --------- 2 75 BRUSHES Scrub Solid Back, 8 in. ---- 1 50 Solid Back, 1 in. ---. 1 75 Pointed Ends -------- 1 25 Stove Shaker --------------- 1 80 No. 6)... 8 0 Panes 2 60 i. = 2 25 No. 4-8 Neo 250) 3 00 BUTTER COLOR Dandelion ~.-..----.-. 2 85 CANDL Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. ----- 12.8 Paraffine, 6s ~.------- Paraffine, 12s - Wicking ~------------- 40 Tudor, 6s. per box -. 30 CANNED FRUITS 14% --- 14% Hart Brand Applies No. 1 SE oe es 5 75 Blackberries Noe 2 35 Pride of Michigan ---. 3 25 Cherries Mich. red, No. 10 ~---11 75 Red, No. 10 ~--.------ 12 25 Reda, No. 2 415 Pride of Mich. No. 2. 3 55 Marcellus ad +3 30 Special Pie: —....__.— 60 Whole White -_------ 3 25 Gooseberries NO.) 38 00 Pears 19 os. pines oo Pride of Mich. No. 2% 4 20 Piums Grand Duke, No. 2%_- 3 25 Yellow Eggs No. 2%4._ 3 25 Black Raspberries Bee ee a Ce 3 65 Pride of Mich. No. 2_. 3 25 Pride of Mich. No. 1_. 2 35 Red Raspberries Be 60 PO ge 3 15 Marcellus, No. 2 _____ 3 75 Pride of Mich. No. 2__ 4 25 Strawberries ING. Oo 25 UR ea 3 60 ' Marcellus, No. 2 =... 3 25 Pride of Mich. No. 2.. 3 75 Fish Flakes, small _. Cod Fish Cake, 10 oz. Cove Oysters, 5 oz. __ Lobster, Nu. %, otar Shrimp, 1, wet —_____ Sard’s, 4% Oil, Key __ Sard’s, % Oil, Key __ 5 00 Sardines, % Oil, k’less 4 75 almon, Red Alaska__ 3 76 Salmon, Med. Alaska 2 8§ Salmon, Pink, Alaska 1 35 Sardines, lm. \%, ea. 10@z2 Sardines, Ilm., %, ea. 25 Sardines, Cal. __ 1 35@2 25 Tuna, % Curtis, doz. 2 50 Tuna, %s, Curtis, doz. 1 80 Tuna, % Blue Fin __ 2 Zp Tuna, 1s, Curtis, doz. 6 10 D po D ps = BO BS 69 BO OO PO on oe CANNED MEAT Bacon, Med. Beechnut 2 70 Bacon, Lge. Beechnut 4 50 Beef. No i, Corned __ 2 80 Beef No. 1, Roast __ 3 00 Beef, 2 oz., Qua., all. 1 38 Beef, 3% oz. Qua. sli. 2 25 Beef, 5 oz., Am. Sliced 3 60 Beef, No. 1, B’nut, sli. 4 60 Beefsteak & Onions, s 3 70 Chili Con Car., 1s ___ 1 35 Deviled Ham, %s ____ 1 60 Deviled Ham, %s ____ 3 85 Hamburg Steak & Onions, No. 1 ______ 3 15 Potted Beef, 4 oz. ____ 1 10 Potted Meat, 4% Libby 52 Potted Meat, % Libby 90 Potted Meat, % Qua. 8 Potted Ham. Gen. % 1 45 Vienna Saus. No. % 1 35 Vienna Sausage, Qua. 90 Veal Loaf, Medium __ 2 25 Baked Beans Campbelis ....... 80 Quaker, 16 oz. ________ 75 Fremont, No. 2 _____ 1 25 Snider, No, 1 _.______ 110 Snider, No. 2 .______ 1 25 Van Camp, small __ ga Van Camp, med. __._ 1 45 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 75 No. 10, Sauce 5 60 Lima Beans Little Dot, No. 2 -.. 3 10 Little Quaker, No. 10.14 00 Little Quaker, No. 1. 1 95 Bay, NO, 2 2 75 Baby, No. 2 2.0 1 95 Pride of Mich. No. 1. 1 65 Marcellus, No. 10 __._ 8 75 Red Kidney Beans 10 Ma: 320 — 6 50 NG 2 2 3 70 MG 1 30 IO: 4 ee 90 String Beans Little Dot, No. 2 -.-. 3 30 Little Dot, No. 1 -__. 2 50 Little Quaker, No. 1 Little Quaker, No. Choice Whole, No. Choice Whole, No. 2. 2 50 Choice Whole, No. 1-3 80 Cut. No. 10.000 50 Crt Noe: 2 22 oe 2 10 Cut No.3 os 1 60 Pride of Mich. No. 2__ 1 75 Marcellus, No. 2 -_.. 1 50 Marcellus, No. 10 ____ 8 25 Wax Beans Choice Whole, No. 2__ 2 50 Choice Whol, No. 1.. 1 76 Cut, No. 10 —_...__ —-10 50 Cut No. 2 ... 8 is Cake No. 2 1 45 Pride of Michigan _. 1 75 Marcellus Cut, No. 10_ 8 25 Beets Small, No. 2% 3 Etxra Small, No. 2 __ 3 Fancy Small No. 2 _. 2 Pride of Michigan __ 2 20 6 a Marcellus Cut, No. 10. 6 50 Marcel. Whole, No. 2% 1 85 Carrots Diced; No. 2... 1 40 Diced, No. 10 ___.____ 7 00 Corn Golden Ban., No. 3_. 3 60 Golden Ban., e Golden Ban., No. 10.10 75 Little Dot, No. 2 -... 1 80 Little Quaker, No. 2_ Little Quaker, No. 1_ Country, Gen., No. 1 _ Country Gen. No. 2__ Pride of Mich., No. 5_ Pride of Mich., No. 2_ Prides of Mich., No. LL Marcellus, No. 5 Marcellus, No. 2 ____ Marcellus, No. 1 ____ Fancy Crosby, No. 2.. Pt et oe et et OD pt a o Fancy Crosby, No. 1__ 1 45 Peas Little Dot, No. 2 ____ 2 60 Little Dot, No. 1 __.. 1 80 Little Quaker, No. 10 12 00 Little Quaker, No. 2__ 2 40 Little Quaker, No. 1__ 1 65 bifted E. June, No. 10_10 00 Sifted E. June, No. 5__ 5 75 6ifted E. June, No. 2__ 1 90 Sifted E. June, No. 1__ 1 40 Belle of Hart, No. 2__ 1 90 Pride of Mich., No. 10_ Pride of Mich., No. 2__ 1 75 Marcel., E. June, No. 2 1 40 Marcel., E. June, No. 5 4 50 Marcel., BE. Ju., No. 10 7 50 Templar E. J., No. 2 1 32% Templar E. Ju., No. 10 7 0u Pumpkin IG. AD ee 5 50 ON pee 1 45 De 1 45 Marcellus, No. 10 ____ 4 50 Marcelius, No. 2% ___ 1 40 Marcellus No. 2 _____ 1 15 Sauerkraut 5 00 1 60 1 25 50 1 90 Squash Boston, No. 3 ________ 1 80 Succotash Golden Bantum, No. 2 2 60 Little Dot, No. 2 -___ 2 66 Little Quaker ~_______ 2.35 Pride of Michigan ____ 2 15 Tomatoes INQ. 10) 5 80 No: 34 2 25 IND es es ae 1 65 Pride of Mich., No. 2% 2 10 Pride of Mich., No. 2__ 1 60 CATSUP., Beech-Nut, small ____ 1 Beech-Nut, large -_.. 2 40. Lily of Valley, 14 oz.__ 2 25 Lily of Valley, % pint 1 65 Sniders, 8 oz. -.._____ 1 55 Sniders, 16 oz. -.._._ 2 36 Quaker, 10 oz. _____ 1 35 Quaker, 14 oz. ______ 80 Quaker, Gallon Glass 12 00 Quaker, Gallon Tin __ 7 25 CHIL! SAUCE Snider, 16 oz. ________ 3 15 Snider, 8 oz. ___...___ 2 20 Lilly Valley, 8 oz. Lilly Valley, 14 oz. __ 3 25 OYSTER COCKTAIL Sniders, 16 oz. _.___ 3 15 Sniders, 8 oz. ______ 2 20 CHEESE mOdUelOrt 68 Wisconsin Daisy ______ 18 Wisconsin Flat _________ 18 New York June ________ 27 Sap: Sago . oe 40 Brick is 19 Michigan Flats _________ 18 Michigan Daisies ______ 18 Wisconsin Longhorn ___ 18 Imported Leyden —______ 28 1 Ib. Limburger ________ 26 Imported Swiss _______ 56 Kraft Pimento Loaf __ 26 Kraft American Loaf __ 24 Kraft Brick Loaf ______ 24 Kraft Swiss Loaf ___.__ 35 Kraft Old Eng. Loaf__ 44 Kraft. Pimento, % ib. 1 90 Kraft, American, % Ib. 1.90 Kraft, Brick, % Ib. __ 1 90 Kraft Limburger. % Ib. 1 90 Kraft Swiss. % Ib. .. 2 25 CHEWING GUM Adams Black Jack -___ 65 Adams Bloodberry —___ 6d Adams Dentyne -_.___ 65 Adams Calif. Fruit __ 65 Adams. Sen Sen —.____ 65 Beeman’s Pepsin. ______ 65 Beechnut Wintergreen_ Beechnut Peppermint_- Beechnut Spearmint _- Doublemint Peppermint, Wrigleys __ 65 Spearmint, Wrigleys __ 65 Juicy Fruit —. wos. (60 Krigley’s P-K Se Zeno COCOA ANC as peg | Droste’s Dutch, 1 lb.__ 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 Ib. 66 Chocolate Apples ____ 4 50 Pastelles. No. 1 ___. 12 ¢” Pastelles, % Ib. ______ 6 60 Pains De Cafe _______ 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles ______ 2 15 1 Ib. Rose Tin Bon TR 18 00 7 oz. Rose Tin Bon pc Sm ere ieee 00 13 oz. Creme De Cara- Que 2 13 20 12 oz. Rosaces _______ 10 80 % lh. Rosaces ____--_- 7 80 % Ib. Pastelles ______ 3 40 Langves De Chats _. 4 80 CHOCOLATE Baker, Caracas, %s ____ 37 Baker, Caracas, 4s ___. 35 cLOTHES LINE Femp, 50 ft. __. 2 00@2 25 Twisted Cotton, Oi tee 1 80@2 25 Braided, 50 ft. _____ 2 25 Sash Cord ~_____ 2 60@2 75 COFFEE ROASTED Blodgett-Beckley Co. Old Master _________._ 40 Lee & Cady 1 Ib. Package ~ TAberty 2 16% Quaker Vacuum __.___ 33 Netrow 3 29 Morton House _______ 36% BRO 26 ammperial 39 Masentio ee 32% Boston Breakf’t Blend 27 McLaughlin's Kept-Fresh Coffee Extracts M. Y., per 100 ._..__ Frank’s 50 pkgs. __ 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. _._____ 7 00 Eagle, 4 doz. ...____ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. ___ 4 50 Hebe. Baby, 8 doz. __ 4 49 Carolene. Tall, 4 doz. 3 80 Carolene, Raby ._..___ 3 50 EVAPORATED MILK Pagee Tal oo 3 80 Page, Baby 223 3 80 Quaker, Tall, 10% oz. 3 50 Quaker, Baby, 2 doz. 33 50 Quaker, Gallon, % doz, 3-50 Carnation, Tall, 4 doz. 3 85 Carnation, Baby, 8 dz. 3 85 Oatman’s Dundee, Tall 3 85 Oatman’s D’dee. Baby 3 85 Every Day, Tall ______ 3 85 Every Day, Baby --_. 3 85 March 25, 1931 Pet, Tall Pet, Baby, 8 oz. Borden’s Tall ___ Borden’s Baby _______ 4 CIGARS Airédale. -.- 3. 8s 35 00 Havana Sweets _____ 35 Hemeter Champion __38 50 Canadian Club ______ 3d Robert Emmett ____ 75 v0 Tom Moore Monarch 76 Ov Webster Cadillac ____ 75 vu Webster Astor Foil__ 75 vu Webster Knickbocker 95 Webster Albany Foil 95 UU Bering Apollos ______ 95 Ou Bering Palmitas __ 115 @w Bering Diplomatica 115 Bering Delioses ____ 120 0¢ Bering Favorita ____ 135 cv Bering Albas ____ Ax CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 Ib. case 17 Horehound Stick, 5 Ib. 18 Mixed Cand Kindergarten _____ ae 7 Mier ooo ee 13 French Creams ________ 14 Paris Creams __________ 15 duper ea 10 Fancy Mixture _______ 17 Fancy Chocolate : ib, -b Bittersweets, Ass’ted 1 Go Milk Chocolate A A 1 65 cppble Sticks See 1 50 ocolate Nut Rolls _ 7 Blue Ribbon 4 ening i 30 Gum Drops Pails AUNSG oo ld Champion Gums: 0 15 Challenge Gums 2207 13 Jelly Strings eo 16 Lozenges Pai As A. Pep. Lozenges ve ~ > — Tosenges ee 15 A. oc, Z a Motto Hears oo 2 Maited Milk Lozenges __ 21 Hard Goods Pails Lemon Drops, 226 y 1 Fo Horehound drops 16 Anise Squares ________ 16 Peanut Squares Re 18 Cugh Drops Putnam’s eas we. ro. Smith Bros _- 1 50 iouden's: ae 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 48s, case 3 4y : Specialties Pineapple Mugge: 18 Italian Bon Bons pe lé Banquet | Cream Mints__ 23 Silver King M.Mallows 1 15 Handy Packages, 12-10c 8u COUPON BUuOoKs 50 HKconomic Slade 28 ae 100 Keonomuic Brade 4 au 500 HKconomic grade 20 vv 1000 Kconomic &rade 87 5u Where _1,0uu books are ordered at a time, special- ly Printed front cover is furnished without charge. CREAM OF TART Ak 6 Ib. boxes umn, 8 ORIED FRuiITS APples N. Y. Fey., 50 Ib. box 13 N. X. Key., 14 oz. PKB. 1.u : Apricots Evaporated, Choice __._ 17 “vaporated, Fancy ____ 22 iuvapurateu, Slabs ____. Citron £0 1b, box oo 36 Currants Packages, 14 oz. ______ 17 Greek, Bulk, lb. ______ 16% Dates Dromedary, 368 ______ 6 75 Peaches Evap. Choice _.________ 11 Maney 15 Peel Lemon, American ______ 28 Orange, American _____ 28 Raisins Seeded, bulk _____ __ 08%4 Thompson’s s’dless blk 08 Thompson’s seedless, 20 ORs ooo) 09% Seeded, 15 oz. 104% California Prunes 90@100, 25 Ib. boxes__@05% 80@90, 25 lb. boxes__@06 70@80, 25 Ib. boxes__@07 §0@70, 25 lb. boxes__@07% 50@60, 25 lb. boxes__@08% 40@50, 25 lb. boxes__@09% 30@40, 25 lb. boxes._@11% 20@30, 25 lb. boxes__.@15% 18@24, 25 lb. boxes--@17% & ’ + ¥ ‘ e , ; & : q . e i ° ¢! de * j ‘ 2 x S ee es » eve - * ' dy ’ 1s hog ‘ ¢ + & ¥ *“ ; e 4 a ‘Ls March 25, 1931 MICHIGAN TRADESMAN Hominy : : Pearl, 100 lb. sacks -_ 3 50 Macaroni Mueller’s Brands 9 oz. package, per doz; 1 3A 9 oz. package, per case 2 20 Bulk Goods Elbow, 20 Ib. -.-___ 54“@T% Ege Noodle, 10 Ibs: __ 14 Pearl Barley Ss East India Tapioca Pearl. 100 lb. sacks __ 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant __ 3 50 Jiffy Punch 3 doz. Carton _.______ & 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands Lily “White =. 4... Harvest Queen ________ Yes Ma’am Graham, BUR oe es ee 2 20 Lee & Cady Brands American Eagle ____ Home Baker ___.___. FRUIT CANS Mason F. O. B. Grand Rapids Half pint 7 50 One pint 0 1% Qne quart 2200.0 9 10 Half gallon __________ 12 15 ideal Glass Top Hall pint 22200) 9 00 One: Pint 9 50 One quart 2225." 11°15 Half gallon -_________ 15 40 GELATINE Jell-O, 3 doz. ---_____ 2 85 Minute, 3 doz. ______ 4 05 Plymouth, White ____ 1 55 Quaker, 3 doz. ______ 2 25 JELLY AND PRESERVES Pure, 30 lb. pails -_.. 3 30 Imitation, 30 lb. pails 1 85 Pure, 6 0z., Asst., doz. 90 Pure Pres., 16 oz., dz. 2 40 JELLY GLASSES §' 0%, per: doz. 2. OLEOMARGARINE Van Westenbrugge Brands Carload Distributor Mucosa, Lib. 20335 17 Holiday: 4 lbs 22220203 12% Wilson & Co.’s Brands Oleo DOTHOG see Se 20 Nut 3 eee ee 13 Special ROW) Ses eS 17 MATCHES Diamond, 144 box _. 4 25 Searchlight, 144 box __ 4 25 Ohio Red Label, 144 bx 4 20 Ohio Blue Tip, 144 box 5 00 Ohio Blue Tip. 720-1c 4 00 *Reliable, 144 ________ 3 15 *Rederal, 144 -_______ 3 95 Safety Matches Quaker, 5 gro. case... 4 25 MULLER’S PRODUCTS Macaroni, 9 oz. ----.- 20 Spaghetti 9 oz. -_--_- 2 20 Elbow Macaroni, 9 oz. 2 20 Egg Noodles, 6 oz. -_.. 2 20 Egg Vermicelli, 6 oz. 2 20 Egg Alphabets, 6 oz... 2 20 Egg A-B-Cs 48 pkgs.__ 1 80 NUTS—Whole Almonds, Tarragona... 19 Brail, Large -.-_------ 23 Fancy Mixed -_ __--- 22 Filberts, Sicily ---__- 20 Peanuts, Vir. Roasted 11 Peanuts, Jumbo, std. 13 Sree ee ey renee eames ara osprey recta nin cts Pecans, 3, star ~.___ 25 Pecans, Jumbo ---__-- 40 Pecans, Mammoth -. 50 Walnuts, Cal. --.. 27@29 Hickory, 07 Salted Peanuts BPancy, No: fe 14 Shelied Almonds Salted -_---__. 95 Peanuts, Spanish 125 ib. bags —.....-__ 12 Mitverts 2 32 Pecans Salted ~--_._. 87 Walnut Burdo ---_.... Walnut, Manchurian —. 55 MINCE MEAT None Such, 4 doz. —-_ 6 47 Quaker, 3 doz. case __ 3 50 Libby, Kegs, wet, Ib. 22 OLIVES 4 oz. Jar, Plain, doz. 10 oz. Jar, Plain, doz. 14 oz. Jar, Plain, doz Pint Jars, Plain, doz. Quart Jars, Plain, doz. 1 Gal. Glass Jugs, Pla. 5 Gal. Kegs, each ____ 3% oz. Jar, Stuff., doz. 6 oz. Jar, Stuffed doz. 9% oz. Jar, Stuff., doz. 09 DS Ht Tt OT DO om DO et S ° 1 Gal. Jugs, Stuff., dz. 2 70 PARIS GREEN segs ae ce ge ps ag Ce 34 es 32 28 and Sao es 30 PEANUT BUTTER Bel Car-Mo Brand 24. ib. Ting 220 4 35 20: FO: Panis: osc PETROLEUM PRODUCTS Including State Tax From Tank Wagon Red Crown Gasoline __ 16.7 Red Crown Ethyl __-. 19.7 Solite Gasoline ~.--___ 19.7 In fron Barrels Perfection Kerosine __ 12.6 Gas Machine Gasoline 39.1 V. M. & P. Naphtha__ 20.8 1SO-VIS MOTOR OILS. In Iron Barrels Bight 22 ose 77.1 Medium. 22 os 77.1 PRCA 8 ne TA Bx: Heavy oss V7.1 larine tron Barrels DPdght: oe 65.1 Medium: 2 22 65.1 EPOAVY ooo 65.1 Special heavy —_______ 65.1 Extra heavy -- ---___ 65.1 Polarine <0" 5 65.1 Tranmission Oil ____. 65.1 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 30 Parowax, 100 lb. -___ 7.3 Parowax, 40, 1 Ib. __ 7.55 Parowax, 20, 1 Ib. __ 7.8 rs ASEMDAC A aD ES jemdac, 12 pt. cans 3 00 semdac, 12 qt. cans 5 00 PICKLES Medium Sour 5 gallon, 400 count -_ 4 75 Sweet Small 16 Gallon, 2250 ___-__ 27 00 5 Gallon, 750 ~______~ 9 75 Dilk Pickles Gal. 40 to Tin, doz.__ 10 25 No;2%: Tins =. .w 2 25 32 oz. Glass Picked__ 2 80 32 oz. Glass Thrown 2 41 Dil! Pickles Bulk : 5 . eer ea 16: Gal, 650 2 11 25 45 Gal., 1300 -----... 30 00 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Torpedo, per doz. -... 2 50 ASH POT. Babbitt’s, 2 doz. ---. 2 75 FRESH MEATS Beef Top Steers & Heif. -_._ 18 Good St’rs & H’f. 154%4@16 Med. Steers & Heif. -. 13 Com. Steers & Heif. -. 11 Veal Ton: soo oko Good) a 13 Medium 220 11 mb eee 18 la Spring Lamb Good Medium -_. POOr i 10 Mutton CO es 12 Medium 20200 11 POOR ee a ee 10 Pork Bom, mea: wks 19 Uttse os. eek 15 shoulders 22002 13 Spareriba: = 55 12 Neck bones __________ 06 Trimmings 22230 10 PROVISIONS Barreled Pork Clear Back __ 25 00@28 00 Short Cut Clear26 00@29 00 Dry Salt Meats D S Bellies __ 18-20@18-17 Lard Pure in tierces ______ 10% 60 Ib. tubs ____advance 50 Ib. tubs ___.advance \ 20 lb. pails ___.advance % 10 Ib. pails __..advance % 5 Ib. pails __..advance 1 3 Yb. pails ____advance 1 Compound tierces ____ 11% Compound, tubs _____ 12 Sausages Bologna: 22 16 RAV Or ee a ne 18 Frankfort 2.228 20 Ge ee 31 Vea: 222 ee wo 59 Tongue, Jellied ___ ~ 85 Headcheese .____.______ 18 Smoked Meats Hams, Cer. 14-16 Ib. @21 Hams, Cert., Skinned IG-18) Ip. 2s @20 Ham, dried beef Cue a eee IS @33 ornia Ha as Picnic Boiled cus ore Minced Hams ___ Bacon 4/6 Cert. Beef Boneless, rump 28 00@36 00 Rump, new __ 29 00@35 00 --- @16 24 @28 Liver Beets cee 16 Cale 0 ee 55 Pork 2 10 RICE Fancy Blue Rose ____ 5 10 Fancy Head _________ 07 RUSKS Dutch Tea Rusk Co. Brand. 36 rolls, per case ____ 4 26 18 rolls, per case ____ 2 26 12 rolls, per case ____ 1 50 12 cartons, per case __ 1 70 18 cartons, per case __ 2 55 36 cartons, per case __ 5 00 SALERATUS Arm and Hammer _. 3 75 SAL SODA Granulated, 60 Ibs. cs. 1 35 Granulated, 18-2% Ib. packages ____...____ 1 00 COD FISH’ Middles 25 oo 20 Tablets, % lb. Pure _ 19% Goze 22 1 40 Wood boxes, Pure .. 30 Whole Cod HERRING Holland Herring Mixed, Kegs ~-2-- --_- 95 Mixed, half bbls. --.. 11 35 Mixed, bbis <2.) = Milkers, Kegs ~-_---_ 1 05 Milkers, half bbls. -_ 12 50 Milkers, bbls. ~~... 22 25 Lake Herring % Bbl., 100 lbs. ____ 6 50 Mackeral Tubs, 60 Count, fy. fat 6 00 Paiis, 10 lb. Fancy fat 1 50 White Fish Med. Fanecv. 100 Ib. 12 00 Milkers, bbls. —_-___ 18 50 K K K K Norway ~__ 19 50 & Ib. patie. 1 40 Cut Lunch __________ 1 50 Boned, 10 lb. boxes __ 16 SHOE BLACKENING 2 in 1, Paste, doz. -.. 1 35 B. Z. Combination, dz. : 35 Dri-Foot, doz. —_____ 00 Bixbys, Dozz. ___ 1 35 Shinola, doz. --_ 90 STOVE POLISH Blackne, per doz. __ Black Silk Liquid, dz. Black Silk Paste, doz. Enameline Paste. doz. Bnameline Liquid, dz. E. Z. Liquid, per doz. Radium, per doz. ____ Rising Sun, per doz. 654 Stove Enamel, dz. Vulcanol, No. 5, doz. 95 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. _____ 3 00 SALT F. O. G. Grand Rapids Colonial, 24, 2 lb. -... 85 Colonial, 30-1% 1 Colonial, Iodized. 24-2 1 35 Med. No. 1 Bbis. ____ Med. No. 1, 100 Ib. bk. 95 Farmer Spec., 70 Ib. 1 00 Packers Meat, 50 Ib. 65 Crushed Rock for ice cream, 100 Ib., each 85 Butter Salt, 280 Ib. bbl.4 24 Block, 50 Ib. Baker Salt, 280 lb. bbl. 4 10 BND at et kk ad tt oo or bo 9° on 14, 10 Ib., per bale ____ 1 90 50, 3 Ib., per bale ___. 2 30 28 Ib. bags, Table __.__ 37 Old Hickory, Smoked, 6-10 Ib, 220 4 50 Free Run’g, 32 26 oz. 2 40 Five case lots 2 TIodized, 32, 26 oz. Five case lots —-___- 2 30 BORAX Twenty Mule Team 84, 1 Ib. packages __ 3 35 $8, 10 oz. packages .. 4 40 96, % oz. packages __ 4 00 CLEANSERS 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box Ron Ami Cake, 188 __1 62% Brille: (2002s 85 Climaline, 4 doz. ___. 4 20 Grandma, 100, 5¢ _-_. 3 60 Grandma, 24 Large -. 3 50 Gold Dust, 100s -..... 4 00 Gold Dust, 12 Large TABLE SAUCES 3 20 Be coin motatt rae 4 ates & Bord lars 8 c , . Pi errin, s. ae Old Dutch Clean, 4 dz. 3 40°} p PR it; 1 @ Sie don 9 ap ea yo re Rings. Ma. 8 B Sho You, on ce 2 25 Rub No More, 100, 10 gsi A-1l, large —..__.._. bo 3 x OZ, | ---~~-—-~---=---- te A-1 small ___.__._____ 5 Rub No More, 20 Lg. 4 0000 se 3 30 Spotless Cleanser, 48, By Cape . (Se 3 854 TEA Sarnia ade, 1% —— 9 TIAL Blodgett: Beckley. co. Soapine, 100, 12 oz. - 6 40k Rove) Garden. fn 8 Snowboy, 100, 10 oz. 4 00#g; — Snowboy, 12 Large -_ 2 65 Speedee, 3 doz. Sunbrite, 503 ________ Wyandote, 48 ___.____ Wyandot Deterg’s, 24s SOAP Am. Family, 100 box Crystal White, 100 __ Bie Tack, 60s. 22.0 Fels Naptha, 100 box Flake White, 10 box Grdma White Na. 10s Jan Rose. 100 box ____ Fairy, 100 box _______ Palm Olive, 144 box Lava, 100 box _/______ Octagon, -320 2.2 Pummo, 100 box ____ Sweetheart. 100 box __ Grandpa Tar, 50 sm. Grandpa Tar, 50 lee. Trithv Soan. 100. 10c Williams Rarhber Bar. 9 Williams Mug, per doz. SPICES Whole Ssices Allsnice, Jamaica ____ Cloves, Zanzibar Cassia, Canton __ co Cassia, fe noke., doz. Ginger, Afrira~ Ginger, Cochir Mace. Penane Mixed, No. 1 Mixed. Se nkes.. doz. Nutmees, 7AMAaN Nutmere Pure Ground in Bulk Allsnice, Jamaica Cloves, Zanzibar ____ Cassia. Cantan ______ Ginger, Corkin 2... Miuistand 0 Mace. Pevrane ____ Penner. Black ______ Nutmess 22005 2 Renner, White. 32 Penner, Cavenne Panrika. Snanish Seasoning Chili Powder. 15¢ ____ Celery Salt, 3 oz. ____ Save, 207.2 Onion Salt Garlic Ponelty, 2% oz. ____ Kitchen Bouquet ____ Taurel Leaves ______ Martoram. 1 om. 22. = Savory. Ton. os Thyme. Lor, 22 2 Tumeric. 2% o7. STARCH Corn Kinesford, 40 ths, __ Powdered, bags ____ 4 Argo. 48, 1 lb. pkgs. 3 Cream, 4-1 4 Quaker, 40-1 Gloss Argo, 48, 1 Argo, 12. 3 Ib. pkgs. Argo. 8 5 Ib nkgs. __ Silver Gloss, ‘8. Is __ Flastic. 64 pkes. Tiger, 48-1 SYRUP Corn Blue Karo, No. 1% __ Blue Karo, No. 5, 1 dz. Blue Karo, No. 10 __ Red Karo, No. 1% __ Red Karo, No. 5, 1 az. Red Karo, No. 10 imit. Maple Flavor Orange, No. 1%. 2 dz. : Orange, No. §, 1 doz. Maple and Cane Kanuck, per gal. Maple Michigan, per gal. Welchs. ner gal. COOKING OIL Mazola Pints, 2° doz: 2. Quarts, 1 doz. ______ 6 Half Gallons. 1 doz. _ 7 Gallons, % doz. oe = - @A4k lb. pkgs. $ 7 Japan 2 10 Medium Se er a-- 36@35 4 Th Gholea - 20 87@52 9°75 iM Fancy cee 52@61 {No. FE Nibbe 2200 54 ,1 Ib. pkg. Sifting ______ 14 8 ; Gunpowder 3 BenOeS (oo 40 Z oWaney 0 ee as AE oF Ceyion g - ’ Pekoe, medium ________ 57 : A Fd English Breakfast te {Congou, medium .____ 98 Bord Congou, Choice ____ 35@36 48 jeg Onzon, Fancy ___. 42@43 5 700 4 a Oolon 2 1002Medium —______ Os 39 3 50% Choice a We ee Wawa te ae as a st Waney 255.02 (Sta 50 $F TWINE \y boom ‘ bly €6ne. 25) 99 , cotton, 3 ply Balls ___ 35 4 \Wool, 6 ply piso see 7 @35: @47\ : VINEGAR Geet Cider, 40 Grain 2 Ths aaa 18 @40) TW hite Wine, 80 grain__ 25 @19; White Wine. 40 19 aa grain__ 1s 1 20% a2. | WICKING @azx. ‘No. 0. per gross ______ Rn a@rq ‘No. 1. per gross an) Ear @ra No. 2. ner gross _____ 1 £0 No. 3. per gross _____ 2 2n Peerless Rolls, per doz. an Rochester, No. 2. doz. 5A Rochester, No. 3. doz. 2 an @40. Ravo. per doz. ____ 75 PRR e MOQ @33 WOODENWARE @2 ,- Baskets 4 29 .,Bushels, narrow band, @30 wire handles ______ 1 75 @43 + Bushels, narrow band. @57 wood handles _ ___ 1 20 @4h Market, dron handle__ Market. single handle. 95 Market, extra ___ 1 60 Splint. Yarze 2) 02a R 5A Snlint, medium _____ 7 RA 1 = Splint. small ______ 6 50 1 ie Churns 138 Barrel, 5 gal... each __ 2 40 2 Of Barrel, 10 gal.. each__ 2 55 459 ° t9 6 eal., pergal. 4 20 9p Pails 90 19 qt. Galvanized ____ 2 @0 gn 12 at. Galvanized __ 9 85 90 14 at. Galvanized ___ 2 40 12 at. Mlarine Gal. Jr. 5 00 10 qt. Tin Dairy | 400 Traps Mouse, Wood, 4 holes. #0 50 Mouse, wood, 6 holes_ 79 60 Mouse, tin, 5 holes __ 6K gn Rat: wood 2 1 00 0% Rat. ates 2 1 90 Mouse, spring _______ 30 2 60 : ei Tubs 262 Uaree Galvanized ____ & 75 297 Medium Galvanized __ 7 75 11% Small Galvanized __ ¢ 7% Washboards 06 Banner, Globe ._____ Brass, sinele _____ Glass. single _ 5 6 6 an Double Peerless ______ & 50 269 Single Peerless _ 7 5¢ 3 72 Northern Queen ______ & Fe 3-58 Universal) © 20. 222 7 25 2 90 404 : Wood Bowls 3 84 13 in. Butter ___ 5 00 15 in. Butter ____ 9 00 17 in. Butter ______ 18 00 a 19 in. Butter _____ 25 00 4 99 WRAPPING PAPER Fibre, Manila, white 05 150 No. 1 Fibre oer 650 ButchersDF_ 0614 Brahe 2a a 0614 Kraft Stripe 09% 2 75 YEAST CAKE 228 Wagic. 3 doz... _ 2 70 Sunlight, 3 doz. _____ 2 70 Sunlight, 116 doz. ___ 1 35 ‘feast Foam, 3 doz. sae 0 6 75 Yeast Foam, 1% doz. 1 35 25 1 76 YEAST-—-COMPRESSED 30 Fleischmann, per doz. 30 Ts Mareen emis ihe? eth Se ROR MICHIGAN TRADESMAN March 25, 1931 CATERERS TO THE THIRSTY. (Continued from page 11) satisfy a whole regiment of epicures. The establishment was liberally pat- ronized by the business community. A group of young bachelors which in- cluded Fritz Loettgert, Sid Hart, William Kramer, Maurice M. House- man,’ Henry, Jacob and Arthur Levi and Charles W. Eaton, stabilized wid- owers like Julius Houseman, Albert Baxter -(editor of the Eagle) Gus Hogeboom (a city official) and many married men, including F. W. Wurz- ‘burg, Robert Rasch, Henry Spring and Joseph ‘Berles, were among the patrons of the Hartt institution. During his term in the office of mayor, Julius Houseman frequently invited members of the common council to a dinner pre- pared by Mrs. Hartt. Occasionally Mrs. Hartt was requested to lay a plate for herself by parties who wished to enjoy her intelligence, wit and charming personality. After the Pen- insular Club had been organized and the Daniel Ball residence (a large cut stone structure which surmounted the crest of Prospect Hill) had been leased and furnished, much of the trade that Hartt’s ‘had enjoyed was transferred to the club. A beautiful daughter of Mr. and Mrs. Hartt became the wife of Maurice M. Houseman. A son who was wanted by the police to answer a charge of misdemeanor attempted to escape arrest by running up Lyon street opposite Keith’s theater. Two policemen fired and one of tthe shots took effect, killing the boy instantly. A year or two later Hartt’s wine house was closed forever. Sam ‘Walling was the proprietor of a cigar store and a har opposite the entrance of the Hotel Panitlind. Among his customers were two wealthy old men who never thad quite enough money to pay for the drinks they or- dered. They were fond of Hennessey brandy. Sam obligingiy filled their or- ders by keeping two bottles in readi- ness which would not comply with our “pure food” law of to-day. Some- times they would pay eight cents, at next call, nine cents, but never the full amount of Walling’s charge. A group of young ‘business men met at Sam’s bar every morning at 10 o'clock to take a bracer or two and join the bartender, Little Jake Trowbridge, in singing popular songs. “Silver Threads Among the Gold” and “Speak to Me,” were the favorites of the singers. Arthur Scott White. —__+~-++___ Stability of Food Trade. The general business depression of the last year has demonstrated that the grocery business stands as one of the most stable of the country, so far as volume is concerned, M. L. Toulme, secretary of the National Wholesale Grocers’ Association, said recently: “Food tonnage handled by jobbers has been on the increase, in spite of the widespread decline in other lines. Al- though prices of many of the com- modities handled by the wholesale grocers have been subjected to drastic price cuts, the dollar sales for grocery jobbers are only about 6 per cent, under the 1929 level,” EFFECT OF FEAR. Failure To Invest Money Viewed as Harmful. The delay in the solution of eco- nomic problems may usually be laid to the time required for the majority of the people to adjust themselves to new conditions. It is so much easier to do things the old way than to learn a better way that usually the better way is postponed until conditions force us to adopt it. This inertia may act as a safeguard at times, restraining us from taking up with the. new simply because it is new. But certainly the unwillingness to recognize and adopt measures which would add to the welfare of human beings has impeded progress. For ex- ample, never since time immemorial deeper in order to get at the root of the trouble. We know that fear can create a panic just as quickly when the fear is with- out foundation as when there is a cause for it. We have known of many a bank failure due simply to a false rumor. And we have to-day a fear of investing money even in legitimate business. Money is the artery of busi- ness, and at present our banks have millions of dollars inactive. Why? Be- cause fear is at the helm. In the main, I believe the stock mar- ket crash last year was a good thing. Too many of our people were becom- ing gamblers, nothing attracted them but easy money. Anything they had to work for was not to their liking. Such a condition is and tends to weaken enterprise. Peo- Solomon Levitan. have the working hours of men been shortened without a struggle, and each time there has been a victory for hu- man welfare, it has resulted in progress for those who resisted the change just as surely as it has for those who were in favor of it. I do not know how the present eco- nomic depression will be solved, but I am convinced that the solution of it will bring about some permanent bene- fit to mankind. The time involved will depend upon our ability to discover the underlying causes of depression and vur willingness to accept the cure when it is found. On the surface, it appears that some of the causes are over-production, in- sufficient consumption, machine power taking the place of man-power. Yet I wonder if we do not have to probe pie must remain normal if we are to expect economic conditions to remain normal. But neither is fear to invest in pro- ductive enterprises normal, and that is one of the first conditions to be over- come before we are in a mental attitude to cope with the situation. After all, the real problem is how to stabilize in- dustry, how to assure continuous em- ployment, and this can be accomplish- ed only as there is unselfish co-opera- tion on the part of al! concerned, Bad as conditions have been, we are still far ahead of 40 or 50 years ago. People of the most moderate means have more modern conveniences in their homes than did the millionaires of 50 years ago. To-day the poorest children have the advantages of at least a high school education, and the not wholesome, : majority of students in the universities come from families of limited means, whereas in early days educational ad- vantages were open only to the chil- dren of the wealthy. And after all, ignorance is the cause of all failure. What we need more than all else is in- telligence. Intelligence is the only thing that can avert disasters, over- come fear, and keep the wheels of progress running smoothly. Solomon Levitan, State Treasurer of Wisconsin. —__>->—_____ How Uncle Dan Miner Made His Farm Pay. 1. He gave the land some con- sideration and care. 2. He studied his carefully and constantly. 3. He realized that land wears out unless treated. 4. He determined the needs of the soil and applied fertilizers. 5. He kept enough live-stock to use all waste and roughage. 6. He rotated crops and grew plenty of clover regularly. 7. He grew corn, wheat, oats, clover and soy beans. 8. He diversified in both crops and livestock. 9. He kept hogs, sheep and dual-purpose cattle. 10. He believed in work, both mental and _ physical. 11. He practiced thrift, but knew it takes money to make money. 12. He is quick to spend a dol- lar for equipment as soon as he feels confident it will return him two dollars. —_»~+~-_____ A Business Man’s Philosophy. Nothing is so true as that misery loves company. Few people shoot themselves in time of war, or earth- quake, er flood, or fire. The suicide rate is lower in general business de- pression than in prosperity. It is lower in February than in the rare days of June. Colonel Leonard Ayres, who passed out this information in conversation one day, also said that no heartache is so unbearable as that of the man who is suffering financial losses and il] health at a time when most of his friends are enjoying good times and satisfactory digestion. General and widespread misfortune relieves us of the sense of inferiority and enables us to face our situation with humor and tranquility. Only when we feel that we are the exception to the otherwise universal rule does our personal situation be- come insupportable. William Feather. [Copyrighted, 1931.] a Liberalize Datings To Small Stores. In an effort to induce retailers oper- ating small home furnishings and hard- ware establishments to keep stocks varied and up to date, a number of job- bers are granting more liberal datings and discounts on orders of small size, it was’ reported here yesterday. The move enables a retailer to carry a more representative stock on a much smaller investment than was needed last Spring, business a ms. . March 25, 1931 Matches Are Valuable, Dangerous, (Continued from page 15) the test are labeled by the Labora- tories. It is always a protection to find one of these labels on a box. The Laboratories have no interest in the sale of matches, and any manufac- turer who will make goods of the right grade can secure the label. Let us suppose that your house is provided with good matches, those hav- ing solid heads and _ tough sticks. There will be no danger if you are al- ways careful when using them. But are you? Here are some questions for you to answer: Do you ever throw away a match which is burning or even glowing? Never do this again. It has caused hundreds of deaths and has burned thousands of homes. ‘The wife of Henry Wadsworth Longfellow, the poet, was burned to death because she allowed a lighted match to fall on the floor. How do you strike a match—away from you or toward you? Probably you have never thought about this, but think of it hereafter, and form the habit of always striking away from you. Thus, if the match breaks or its head flies off, it will not be likely to set fire to your clothing. In lighting matches upon a box first close the box; other- wise the flame may set fire to the whole box. If the box is set in a box-holder, such as those used by smokers, where- in the upper part of the box is pushed open, always place the box so that the heads are not exposed. In striking a match upon such a holder, always strike downward away from the open end. If matches are spilled, do you stop at once and pick up every one? If you leave them strewn about for even a little while you may forget them un- til after mischief has been done. A match on the floor is always a danger- ous thing. It may be stepped on and ignited, or it may be found by a little child, or it may be carried into the wall or under the floor by a rat or a mouse. It is not probable that mice often start fires by gnawing match-heads, as many people think, but they do like to use them in building nests in warm, com- fortable places, close to chimneys or furnace pipes. Where do you keep your matches? Are they out of reach of little children, as they always should be? No one can tell how many little ones—and older people, too—have ‘been burned to death through neglecting this rule. Are your matches kept away from the stove, or the stovepipe, or any place where they may become overheated? They should never be left loose in a drawer or on a shelf, but should be kept in a strong box or jar of earthen- ware. Do you carry matches on your per- son? ‘A child should never be allowed to do this. He may be careful, but some more careless child may ask him for a match. Always be on the safe side. A grown person should never permit himself to carry loose matches in his pocket. The State Fire Marshal of Iowa says: ‘Some men, especially smokers, are in the habit of carrying matches around with them, It is the easiest thing in But Very MICHIGAN TRADESMAN the world for matches carried around loose in a man’s pocket to drop out. Suppose the man has work to do about a barn. A match drops out on the barn floor and a horse steps on it. It is a parlor match and ignites, setting fire to hay and other inflammable material found in barns. Then the barn burns and the cause of fire is reported some- thing like this: “Unknown. ‘Nobody had been in the barn for some time. Everything safe when the barn was closed up.” Six hundred and ninety-four barn fires took place in Iowa in one year. Hundreds of these were reported as of unknown origin, but it is safe to say that in a great number of cases, if the cause could have been traced, it would have been found to be a match that had dropped out of a smoker’s pocket. Until we find some better device for producing ‘fire, matches will continue to be used in immense numbers, and they will always be a source of danger in the hands of careless people, and even careful people may be imperiled by the actions of careless people about them. There are no safety rules more im- portant than those applying to the use of matches, and habits of carefulness should be formed by every person. Someone has said: Matches do not think with their heads. When you use them, your head has to do all the thinking. Do the thinking. Put them out. Safety Rules For ‘Matches. In Buying. 1. Purchase by brand and always avoid brands which break, lose their heads, or glow after being blown out. 2. Look for the label of the Under- writers’ Laboratories. 3. Give the preference to strike-on- the-box, or safety-matches, but, in case of buying the strike-anywhere match, get one on which the colored head is surrounded by a black bulb. 4. Never dispose of a used match thoughtlessly. Always be sure that every spark of it is out and, if indoors, place it where it can surely do no harm; if outdoors, break it in two, stick the head end in the ground or step on it. 5. If matches are spilled, pick up every one. 6. Do not carry matches loose; do not carry them at all, if a child. 7. Keep matches out of the reach of little children. 8. Keep them in covered boxes or jars, away from the heat of stoves and stovepipes and out of the reach of rats and mice. 9. Strike matches away from you. If striking on a box, first close the box. Strike downward on the box. —_>-2»—__ Final Test of Success in Retail Shoe Selling. (Continued from page 19) thoroughly familiar with what mer- chandise you have to offer, for what oc- casions it is suitable and for what cos- tumes it is adaptable. They should be trained to impart this information to their customers in such a manner that the customers feel convinced and not patronized, that they feel as though they are talking to someone who has a bit of authoritative knowledge on the subject and whom they can consult with rather than dictate to. It is your duty as merchants to sup- _ply your sales organization with this information, which is as much an im- plement of their work as whatever measuring devices, shoe horns or but- ton hooks with which you may supply them. The better educated your sales organization is, the smaller percentage of lost sales you will experience, as well as the greater number of multi- pair sales. They must also be taught not to always sell that merchandise which thas most recently been put m your shelves, but to be ‘familiar enough with the stock with which they work to dispose of odd pairs here and there, and in which a great part of your profit lies. ‘Many merchants are constantly look- ing about for some panacea to better and more profitable business. There is none. If we are alive to those changes which are constantly going on about us and constantly put into force the best of the new, with it discard the worst features of outworn things, we will be successful. We cannot confine our- selves to certain methods because we have always followed them. Neither can we hastily discard well tried stand- ards because there may happen to be a new fad at the moment. We must have sufficient adaptability to advance with the times and sufficient stability not to break beneath them.—Richard D. Hofheimer in Boot and Shoe Re- corder. > +. — Success Not Due To Plan, But To Man. (Continued from page 20) veloped from a_ single independent store into twelve stores, one continuing full service, the others being typically. chain units, he is regarded as an inde- pendent. Like Sol Westerfeld, of Chi- cago, Jack remains an individual gro- cer, although he has adapted his busi- ness to what the times and his environ- ment seemed to point, but the remains so transparently the picture of good will toward ‘his fellows that there is not one who would not tell Jack his every ‘business secret. Hence, again, we see that it is not the plan. It is the man. Lynn & O’Neil’s business runs to $500,000 now. Because all units but the original store operate limited ser- vice or no service, sales are 85 per cent. cash and 15 per cent. credit. Prices are the same in all units, but 10c is charged for delivery and 5 per cent. is _added for service where old style ser- vice is rendered, both charges being added to the bill at the end of each month. Paul Findlay. —— 2 Discuss Plan To Promote Roxon. A survey to determine the advisa- bility of instituting a campaign for the promotion of coated fabrics under the recently adopted name of “roxon” will be undertaken by the Association of Pyroxolin Coated Fabric Manufactur- ers, it was decided at a meeting last re eT Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and L' 734 So. Jefferson Ave., ao Mich Phone Federal 1944. 31 week at the Hotel Commodore. Since the adoption of the name a month ago the leading factors in the industry have urged a promotion of their prod- ucts and a committee was appointed yesterday to submit concrete plans for such a campaign in the event that it is regarded as feasible. Many a chorus girl who cares little for a man, lives on his account. Business Wants Bepartment Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. For Sale or Trade For Farm—Stock of clothing, furnishings, and shoes. H. Parry, Vassar, Mich. For Sale—A complete grocery stock and fixtures, including a freezer type meat case. Located in good farming commun- ity. Address No. 394, c/o Michigan Tradesman. 394. DRY GOODS STORE FOR RENT—25 x 100, basement, second floor, elevator. 100% location, attractive front, reasonable rentage. In the best town for its size in the state. Owner just sold out. Store has been operated for thirty-eight years. A splendid opportunity for man looking for a well established business. JULIUS SAPIRO, Watseka, Tl. 395 FOR RENT —Store building in Frank- fort, Mich. Good opening for dry goods or men’s furnishings. Location next door to A. & P. grocery store. F. D. Stelzer, Frankfort, Mich. 389 Drug Stock Wanted—Will trade my new modern home in Clarkston, Oakland county, for drug stock in good town. Edwin F. Steet, Clarkston, Mich. 390 Position Wanted—Married man 38 years old wants position as clerk in grocery or general store. Bight years’ experience. Can furnish good references. Address Alva Seeley, Rockford, Mich. 391 FOR SALE—The Holley Gift Shop. Now operating, and is located on Bridge Street, in the center of the Charlevoix business. district, opposite Charlevoix Hotel. The business has_ successfully operated for eight years and is offered for sale on account of the death of the owner. Will sell the stock, fixtures, and good avill and lease the building, or will sell the building with the stock. If in- terested, communicate with Mrs. Louise Elston, Charlevoix, Mich. 39 TO EXCHANGE—For Merchandise or Topeka residence,—Western Kansas farm lands; 80 acres Northern Ohio: San Diego, California. residence; and Osborne prop- P. H. Paxton, Osborne, —— Hotel in Western Michigan resort city desires middle-aged clerk, good person- ality, able to invest about $5,000. Mod- erate salary. Address No. 385, c/o Mich- igan Tradesman. 385 erties. FOR SALE NEW REFRIGERATORS, 16 to 18 cubic feet capacity, equipped for either ice or electric refrigeration. Porcelain lined, cork insulated. 16 cubic foot box, $60. 18 cubic foot box, $70. We took over the entire stock of the Challenge Refrigerator Co. of Grand Haven and have a few of these big boxes left for dis- posal. COLUMBIAN’S WARE- HOUSE FURNITURE COMPANY, Logan Street and Ionia Avenue, Grand Rapids, Mich. Phone 94-278. I WILL BUY YOUR STORE OUTRIGHT FOR CASH No Stock of Merchandise Too Large or Too Small No Tricks or Catches—A Bona Fide Cash Offer For Any Stock of Merchandise Phone—Write—Wire L. LEVINSOHN Saginaw, Michigan PEALE RSSRRR ME ener MDA Ae 32 MICHIGAN TRADESMAN March 25, 1931 Late Business News From Ohio. Logan—The Cincinnati Shoe Co. has taken over the shoe factory here, idle since May, adding a capacity of 1,500 pairs a day to its present capacity through the ‘Bethe! plant of 1,500 pairs. Machinery has been ordered. Opera- tions are to be begun within a month and Cincinnati officials have declared their belief that on the basis of de- mand for their product, capacity pro- duction will be reached here within a short time. - Cleveland—Favorable comment is heard in Cleveland trade and financial circles on the recent report made by the ‘Cleveland Worsted Mills Co. in its statement to stockholders, which in- dicates that the company is in the best financial position to-day of the last decade. As stated by a weil known trade factor, Cleveland Worsted is in an excellent way to take advantage of business betterment when it comes. Comments here indicate further that the company has the best internal, ad- ministrative and selling organization in its history. Sources close to the management declare that Cleveland Worsted is “literally starting all over again,’ and with the closing down of out-of-town plants and elimination of excess equipment, much of which was practically unnecessary the last few years, the company has “cleaned house” rather thoroughly. Columbus—About 200 retailers, rep- resenting 150 stores in Ohio, attended the second of a series of retail confer- ences sponsored by the Jones, Witter Co., of Columbus. Sessions were held in the morning and afternoon for re- tailers, and in the evening for store organizations. The e¥ening session was well attended. Principal speakers were Harold A. Labair, advertising di- rector of Glass &'Co., New York; Gov. George White, of Ohio; H. D. Robert- son, organization counselor, of Colum- bus, and A. W. Neely, director of sales, of the Columbus Show Case Co. Mr. Robertson stressed the importance of upbuilding the sales personnel of any retail organization as to the proper manner of approach and in closing the sale. His talk appealed to store man- agers as well as to buyers and mer- chandise managers. Gov. George White told tales of his experiences in Alaska during the gold rush and also his desire properly to adjust the taxa- tion system to be just and fair to all. A. W. Neely spoke on “The New Vision,” in which he urged that manu- facturers get the proper conception of merchandise in order that it can be produced and sold successfully. Fremont—Farm & Home Co., mail order and retail department store. At first meeting of creditors in this case, Jacob Dick, of Fremont, was elected trustee. Authority to sell the mer- chandise remaining on hand was grant- ed at the same time. He is taking bids thereon and also on the office furniture and expects to report his sale by the end of March. The real estate will be sold later. There is considerable ques- tion concerning the liens on this real estate. Cleveland—The H. iC. Godman Co. and subsidiaries, manufacturers and distributors of shoes, report for year ‘ ended Dec. 31, 1930, net loss of $964,064 after interest and depreciation. This compares with net profit of $874,148 in 1929. Sales totaled $12,367,666 against $15,295,938. Current assets as of Dec. 31, 1930 amounted to $6,742,240 and current liabilities $2,124,547. Medina—Harry H. Abraham, dry goods and men’s work clothes, kas filed a voluntary petition in ‘bankruptcy in the U. S. District Court at Cleve- land, listing liabilities of $3,268 and assets of $1,205. Urichsville— Earnest H. Varally, has filed a voluntary petition in bank- ruptcy in the U.‘S. District Court at Cleveland, listing liabilities of $4,987 and assets of $2,316. Cleveland—George Grad, dry goods, has filed a voluntary petition in bank- ruptcy in the U.'S. District Court here. listing liabilities of $2,300 and nominal assets of $2,700. Canton—M. J. Rose Co., retail fur- niture stores in Canton and Wooster, lists nominal assets of $430,731, includ- ing real estate valued at $240,000, and liabilities of $220,033. There are 241 creditors. Cincinnati—Isaac Green, dress cut- ter, trading as I. Green & Co., 686 Gholson avenue, lists assets of $500, consisting of property claimed exempt- ed, and liabilities of $12,000, all un- secured. Cleveland—Louis Schavel, trading as Marlu Neckwear Shop, has ‘filed a vol- untary petition in bankruptcy in the U. S. District Court here, listing lia- bilities of $6,234 and assets of $645. Akron—Eastern creditors of the Henry ‘Shaw Co., whose affairs are in bankruptcy, have formed a committee, headed by Ira Guilden, of the Bulova Watch 'Co., to investigate the circum- stances surrounding the failure, as well as to examine into the affairs of the Rogers Jewelry Co. and subsidiaries owned by the debtor business, which operates about twelve stores. The committee reports that a receiver in equity was first appointed for the com- pany, followed by bankruptcy proceed- ings and that similar action has been filed against the Rogers Jewelry Co., which does business at Canton, so that the two companies are now being con- ducted under the supervision of the court. Total liabilities are figured at $290,468, of which $240,257 is accounts and notes payable, $45,005 notes pay- able to banks, and $4,711 accrued items. Total current assets of the Rogers Jewelry Co. are placed at $282,607, of which $6,944 is cash on hand and on deposit, $166,611 accounts and notes receivable net, and $109,051 merchan- dise. In addition, there are fixed as- sets of $27,365 and deferred items of $5,648, making total assets of $315,621. The total current liabilities are figured at $257,174, of which $203,246 are notes and accounts payable, $50,800 notes payable to banks, $2,606 accrued rent, and $521 accrued taxes. Columbus—Hoover Bros., Inc.,. fur- niture dealers, have made an assign- ment for the benefit of creditors and the Irwin Union Trust Co., of this city has been appointed by Judge Charles S. Baker, of Circuit Court, to liquidate the company’s affairs. The company’s books are said to show assets of ap- proximately $24,000 including $15,000 in accounts and installment transac- tions. Liabilities are approximately $15,000. Unexpected Death of Samuel R. Evans. Samuel R. ‘Evans, the new tea job- ber with headquarters on North Front street, died suddenly Tuesday morn- ing at Detroit, where he had gone to visit a son and daughter. He drove down to Detroit Monday, intending to spend 'Manday night with the daugh- ter and Tuesday night with the son. He complained of the heat Monday evening and during the night had a stroke which caused his death a few hours later. The remains will be brought to the city and the funeral will probably be held at the family resi- dence, 636 Paris avenue. The date of the funeral awaits receipt of informa- Mr. and Mrs. Evans, taken on the farm on which she was born near Walton, N. Y. tion from Eastern relatives of the de- ceased. Besides the daughter, he leaves the widow, Mattie; two sons, Fred J. Evans, of New York City: and J. B. Evans, of Detroit, and four grand- children. Feb. 4, 1931, the Tradesman pub- lished a biography of Mr. Evans, noting his retirement from the sales force of Renfro Bros., Chicago, and his engaging in the wholesale tea busi- ness on his own account. The con- cluding paragraph of the article was as follows: Personally, Sam Evans is a prince of a fellow in all the term implies. He has never been known to deceive a customer or betray a friend. His word has always been good and his method of living has always been in keeping with the best traditions of the traveling fraternity. His loyalty to his wife and his home is a. matter of common knowledge. —__—__-> > —__— Gabby Gleanings From Grand Rapids. Frederick C. Oltman has joined the Wieboldt Stores, Chicago, as manager of the Englewood store at 63rd street, one block West of Halstead. Mr. Olt- man was associated with the Herpol- sheimer Co. for twenty-five years up to the time the store passed into the hands of the Hahn Co. Mr. Oltman is a very capable dry goods man and will prove a great addition to the Chi- cago chain, which comprises five stores. The family will remain in Grand Rap- ids until the ‘close of the school year, when they will join Mr. ‘Oltman in the Windy City. The death of Howard Morley, the Cedar Springs merchant, after a con- tinuous career. of fifty-four years be- hind the counter, will leave an aching void in the heart of every one who knew him. ‘He was what may be designated as a friendly man in all the word implies. He always had a kind word and a cheery smile for everyone. His death will be universally regretted. W. E. Sooy, who has been identified with the Michigan Carton Co., at Battle Creek, for the past twenty-four years, has severed his connection with that concern to connect himself with the Wolverine Carton Co., of this city. He will remove to White Pigeon, where the local company is establish- ing a branch. A vacant building has been leased from the Eddy Paper Cor- poration, including heat from the main factory and connection therewith by tunnel. Two second-hand presses have been purchased, one at Kalamazoo and one at Fort Wayne. Mr. Sooy has ac- quired. the 5,000 shares of common stock in the Wolverine Carton Co., formerly held by the estate of the late Mr. Johnson, who died while associated with the company in an official capacity several years ago. The opening of a branch on a through trunk line so near to the source of supply for raw material will enable the company to handle large orders on smaller mar- gins than it could afford to do business on in Grand Rapids, where it must pay freight on incoming raw material and also on finished goods shipped to large cities at a distance. Mr. Sooy has long been regarded as one of the outstand- ing leaders of the folding box industry in the United States. The Grand Rapids Wholesale Gro- cery Co. will accord its stockholders 10 per cent. discount from list on all fac- tory brands, instead of 8 per cent., as heretofore. This additional concession will make a large dent in the surplus the company would otherwise have at the end of the fiscal year, April 1. eg gg Annual Re-union of Old Time Travel- ing Men. The following committee of Old Timers met last Saturday: Geo. Ab- bott, Leo Caro, Con Broene, Dave Drummond, Sam Evans, John Millar, Walter Lawton, “Dick” Warner, D. N. White, and Geo. W. McKay, acting as chairman. After some discussion they decided to hold the fifth annual re-union in the Association of Commerce dining room on Saturday, April 25, from 3 p. m. to 10 p. m., with banquet at 6 p.m. Price $1.25 per plate. ‘Three hundred ‘fifty invitations will be sent out at the proper time with card enclosed for making reservations. We are hoping to see at least 150 Old Timers and their ladies out to this re- union. Geo. W. McKay, Chairman. —_+~-++____ Harry A. ‘Brown, dealer in groceries and meats at 107 W. Railroad street, Dowagiac, renews his subscription to the Tradesman and says he does not want to miss a single copy. -——_>2.>____ Kalamazoo — Blanchard’s Music Shop is now located in its new quar- ters, 175 East South street. (hx 4 3 - - v0 en i # om no “ie oO) on a r em