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: Forty-eighth Year GRAND RAPIDS, WEDNESDAY, MAY 13, 1931 ~ Number 2486

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Public Reference Library,
Library st

A Breeze in the Mind

One has only to sit down in the woods or the fields, or by the shore

of the river or the lake, and nearly everything of interest will come

round to him—the birds, the animals, the insects; and presently, after

his eye has got accustomed to the place, and to the light and shade,

he will probably see some plant or flower, that he has sought in vain,

and that is a pleasant surprise to him. So, on a large scale, the student

and lover of nature has this advantage over people who gad up and

down the world, seeking some novelty or excitement; he has only to
stay at home and see the procession pass. The great globe swings
around to him like a revolving showcase; the change of the seasons
is like the passage of strange and new countries; the bones of the earth,
with all their beauties and marvels, pass one’s door and linger long
in the passing. What a voyage is this we make without leaving for a
night our own fireside! St. Pierre well says that a sense of the power
and mystry of nature shall spring up as fully in one’s heart after he
has made the circuit of his own field as after returning from a voyage
round the world. The great trouble is for Mohammed to know when
the mountain really comes to him. Sometimes a rabbit or a jay or a
little warbler brings the woods to my door. A loon on the river and
the Canada lakes are here; the sea-gulls and the fish hawk bring the
, sea; the call of the wild gander at night, what does it suggest? And
s the eagle flapping by or floating along on a raft of ice, does not he
bring the mountain? One spring five swans flew above my barn in
single file, going Northward—an express train bound for Labrador.
It was a more exhilarating sight than if I had seen them in their native

haunts. They made a breeze in my mind, like a noble passage in a
John Burroughs.

 

 

 

poem.

 

 

 

 

 

 

 

 

 

   

 

 

 

OUAKER
EVAPORATED
MILK

Supreme Quality
Absolutely Pure
Perfectly Wholesome

300 per cent. increase in
Sales during the past six
months over previous
records is the evidence of
satisfied consumers.

 

Sold Only By Independent
Merchants

 

LEE & CADY

 

Phone Automatic 4451

WHOLESALE FIELD

SEEDS.

Distributors of PINE TREE Brand

ALFRED J. BROWN SEED COMPANY
25-29 Campau Ave., N. W.
GRAND Rapips, MIcHIGAN

 

 

 

 

 

 

HEADING for
MILWAUKEE!

The 34th Annual Convention of the Retail

> Grocers’ Association will be held at Milwaukee 4
July 6, 7, 8 and 9. Here are 4 big days you
can’t afford to miss. You'll meet old friends
and make a lot of new ones—and you ll com- 4
bine business with pleasure! Besides, you'll get
a flock of new ideas for increasing sales—and
lots of real inspiration, too!

Write your local Secretary NOW so that the
Transportation Committee may include you in
its plans for special accommodations.

Compliments of

STANDARD BRANDS INCORPORATED
Distributors of

FLEISCHMANN’S YEAST - FOR - HEALTH
CHASE & SANBORN’S DATED COFFEE
ROYAL DESSERTS. Order ROYAL BAKING POWDER

from your Jobber. -

 

 

 

> A= your local Secretary about the 1931 Tour to 4
Europe following the Convention! Here’s a great
opportunity to visit England, France, Germany,
Austria, Switzerland and Italy at a very low cost
on the §S. S. Dresden.

In Muskegon it’s

HOLSUM
Muskegon Baking Co.

 

 

 

 

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GRAND KAFIDS  §
PUBLIC LIBRARY |

ADESMAN |

GRAND RAPIDS, WEDNESDAY, MAY 13, 1931

       
  
         

 
 

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Forty-eighth Year Number 2486 *

 

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself. :

DEVOTED TO the best interests of business men,

 

 

 

SUBSCRIPTION RATES areas follows: $3 per year,
if paid strictly im advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cente
each. Extra copies of : urrent issues, 10 cents; issues a
month or more old. 15 cents; issues a year or more
ald, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

Sanguinary Battle Fought on Banks
of Monogahela.

The opening of the eighteenth cen-
tury saw three wars which are com-
monly known as the William and
Mary’s wars. They were purely Eu-
ropean disputes, but the colonies sided
with their home countries. Especially
was this true because of the growing
question of who owned the valley of
the Ohio river and who should control
the trade of the Northwest. Queen
Anne’s war saw a number of raids
both ways. The French were the more
aggressive, but none of the raids af-
fected Michigan.

In 1755 General Braddock was sent
from England to capture Montreal,
Many historians of these days tend to
belittle Braddock. The fact is that he

job of clearing the way from danger-
ous enemies, of the way from their
home to Louisiana. They were twice
defeated by “Squaw Chief’ and re-
fused to try it again unless Langlade
would go along. He made the trip and
victory resulted, although Langlade
was only about twelve years of age
at the time. Of course this bit of his-
tory was largely due to the supersti-
tion of the Indians but Langlade de-
veloped a tact as a leader which grad-
ually won him recognition by the
French army leaders in this country.

In 1775 Langlade raised a force of
Ottawas, Chippewas, Menominees,
Winebagoes, Pottawattamies, Hurons
and Wyandottes, nearly all from what
is now Michigan and the Northern part
of Wisconsin. He was at that time the
regular Government Indian Agent for
this section. With this force and a
small detachment of Detroit militia, he
awaited the approach of the English.
Colonel DeBeaujon was in command
of the French army and had accurate
information of every movement of the
English. When the French couriers
brought news that the English were
preparing for a leisurely dinner on the
South bank of the Monongahela, Lang-
lade urged the French commander to
attack. That officer, however, ex-
pressed his doubts because of the
greater number of the English force.
Langlade urged as far as_ courtesy
would allow and then sent some of

the chiefs to add to his urging. De

Beaujou finally told Langlade to “use
his own best judgment.” Almost in-

that immediately after the fight was
over Langlade issued an order to pour
out all the English rum captured—an
order for which his forces could hardly
forgive him.

Up to this time all the horses which
had been in Michigan were three which
Cadillac kept for his own use at De-
troit and a pair which had been taken
to the French concession at the Soo,
from which the proprietors planned to
develop a herd. Langlade’s force was
given the English horses among the
booty which fell to them after the bat-
tle. When they were brought home
to Detroit and partioned among the
men, horses were introduced into Mich-
igan and Wisconsin, as owned by the
common citizens.

A. Riley Crittenden.

Howell, May 11.

————_>+ + —___—_
Fourteen New Readers of the Trades-
man.

The following new subscribers ‘have
been received ‘during the past week:

Joseph Weiner, Grand Rapids.

Fred Miller, Fowler.

W. J. Hazelwood, Mt. Pleasant.

Mrs. D. E. Waters, Grand ‘Rapids.

L. W. Armintrout, Allegan.

J. D. ‘Stewart, Grand Rapids.

C. W. ‘Christiansen, Trufant.

Knuth Bros., Lapeer.

Henry E. Giegling, Flint.

Emil Johnke, Flint.

Bersuder Bros., Bridgewater.

J. M. Krupp, Port Huron.

Moses & ‘Michael, Lapeer.

George E. ‘Ryder, Grand Rapids.

groceries and meats, fixtures appraised

~ at $2,800 and $19,000 book accounts

worth perhaps 20 cents on the dollar.
The total liabilities are about $33,000.
The business has been in the hands of
the Grand Rapids Trust Co. for the
past eighteen months. The bid must
now be approved by tthe Judge of
Probate before it becomes effective.
If it is approved it is the intention of
the purchaser to organize a stock com-
pany to continue the ‘busingss.
—_2>+ + __—_
Welcome Symptoms of Sounder Busi-
ness Conditions.

It is a cheering sign of clear think-
ing that leads some of our retailers
to talk as one of them did the other
day about the wisdom of turning away
from price appeal alone. For a good
many months there has been little else
to discuss. The world-wide recession
in commodity prices had made price
the leading topic of business. Every-
thing else was subordinated to meeting
the consumer demand for commensu-
rate levels in the stores. The impaired
buying power seemed to make neces-
sary something on the order of bar-
gains. This phase, happily, is wearing
off. Bottom has been clearly reached
for many articles.
ties are once more being sought. As
the spokesman alluded to above puts
it, “retailers during the remainder of
the year must be increasingly guided
by the necessity of offering customers
a vital something in addition to price.”
There are hints of this on every side.
We see them in the fact that competi-

wan s careful selection of an experi-  ctantly the Michigan Indians were in Gabby Gleanings From Grand Rapids. a ° Beenest 7 Sears aoads _
enced officer who had been very suc- motion. A crossing of the river was A. E. Herren, (Blodgett-Beckley ee ee ee
cessful in all that he had previously ae ? ’ Sor acter is fairly active and free from

undertaken. It was fully a man’s job
to undertake to lead an army across
country through the wilderness before
General Braddock in this undertaking.

successfully made without the English
mistrusting what was being accom-
plished. Not a hint reached Braddock
until the war whoop announced a kind
of warfare with which he had had no

Co.) has been transferred to Northern
Michigan trade by his house. He will
shortly change his headquarters from
Holland to Traverse City.

cutthroat practices. As long as in-
ventories were large and speedy liqui-
dation was prudent, special sales were
more or less obligatory. With the ex-

He was fully aware too that he had a experience. Bert Peck (Hazeltine & Perkins haustion of cumbersome supplies on
much superior force to anything the To. Bech eonmande “wae ae Drug Co.) has gone to the big fishing the .shelves there is little motive for
French could muster against him. eawavd. Ve ie clitesed that four focees grounds 150 miles Northeast of the “sales” except the desire to swell vol-

There was one element in that cam-
paign of whom Braddock knew noth-
ing and, too, of whom the average
historian has said but little. It is for-
tunate. however, that official reports of
the battle have been preserved and
have recently been published in the
Ontario Archives and other places,
which give the long delayed credit
where it belongs. That element was
Charles Langlade.

Langlade’s father was a _ French
trader among the Ottawas near Macki-
nac in 1720, when he married an Ot-
tawa squaw. Charles was born in
1724. He was educated by the mis-
sionaries and for some reason the In-
dians always claimed that he had some
kind of a military endowment in his
character. His father always impressed
him with the Indian ideal never to

be a coward. When Langlade was a
young boy, his people were given the

were killed under him before the final
end of that battle, when he was shot
through while mounting a fifth?

The English loss was eighty-six of-
ficers and sixty-three men killed. The
French loss was three officers and
four men. The Indian loss was never
known. There were quite a number
of men who were afterwards famous
in that battle. Washington was a
young commander of militia who suc-
ceeded in covering the retreat of the
British and saving what was finally
saved from that noted defeat. Gates
and Gage, afterwards Revolutionary
commanders, are claimed to have been
there; Major Gladwin who command-
ed Detroit during the Pontiac plot; and
Pontiac himself was among the
French troops.

It is claimed that as a precaution of
what might occur if the Indians were
allowed to acquire it, the claim is made

Canadian Soo. He is accompanied by
Theodore Williams, who has served
Kent county as official surveyor for
nearly two generations.

The Huntley Hardware Co. has en-
gaged in the hardware business at
Whittemore Lake. The Michigan
Hardware Co. furnished the stock.

Thirty-seven years ago May 1 Ed.
Dooge (Rademaker-Dooge Grocer Co.)
began his career as a wholesale grocer,
covering city trade for the Ball-Barn-
hart-Putman ‘Co. Few men _ have
achieved the success he has scored
since that fateful day. He is universal-
ly conceded to be one of the best post-
ed men in his line of business in the
United States.

The Peter D. Mohrhardt grocery
and meat stock, 251 Michigan street,
was practically sold yesterday to Fred
F. Foszek, President of the Grand
Rapids Packing Co., for $10,000. The
bid covered about $9,000 worth of

ume without profit. Subsidence of the
craze for low prices is a welcome
symptom of sounder business condi-
tions.
oo -

Report Good Apparel Prospects.

Retailers are entering the new
month with prospects of an active con-
sumer demand for women’s apparel
for a considerable time to come. An
unusual business in coats has yielded
most of the recent apparel turnover
and indications are that additional
volume over last year will be secured
in white and pastel lightweight coats.
Agreement was quite general that a
substantial percentage of late Spring
and Summer dress ‘business remains to
be done. Cotton dresses are gaining
steadily in sales, while promotions of

sheer silk styles are going forward.
———__+ +.

One of the most comfortable places
to live is just inside your income.

Distinctive quali- ©

 

 

 

 

 

 

 

MICHIGAN TRADESMAN

May 13, 1931

 

THREE OF A KIND.

 

Trio of Grand Rapids Salesmen With
Toledo House.

When the Western Michigan Grocer
Co. discontinued business Manager
Gilleland wrote to the Blodgett-Beck-
ley Co., of Toledo, recommending that
it consider the employment of three
of his road representatives. The sug-
gestion was immediately accepted and
Louis H. Berles, W. W. Hubbard, Jr.,
and Alvah Loughrey are now exploit-
ing the merits of Old Master coffee
and Royal Garden tea to the trade of
Western Michigan.

 

Louis Henry Berles was born in
Grand Rapids, May 22, 1884. His father
and mother were both of German de-
scent. He attended the public schools
up to and including the grammar
grade. He then engaged in the milk
business, purchasing his supply from
producers and delivering it to con-

 

Louis H. Berles

sumers in the city. He continued this
business for eight years. Then he
sold out and went on the road for the
Worden Grocer Co., with which house
he remained for fourteen years. On
the organization of the Western Mich-
igan Grocer Co. he became a director
and remained with that house until
it suspended operation. He recently
engaged to travel for the Blodgett-
Beckley Co., of Toledo, in charge of
the territory not covered by the De-
troit branch of this house.

Mr. Berles was married Nov. 26,
1905, to Miss Ethel DeGroot, of Grand
Rapids. They reside at their own
home 1501 Mackinaw Road, Ottawa
Hills. They have a son 22 years old,
who has completed Junior college and
two years at the Michigan State col-
lege. He is now a member of the
B. & K. Letter Service in the Widdi-
comb building.

Mr. Berles has always taken great
interest in football— originally as a
player and now as a rooter. He at-
tributes his success to hard work.

W. W. Hubbard, Jr., was born in
Indianapolis, Sept. 7, 1886. His father
and mother were both of English de-
scent. Mr. Hubbard graduated from
the high schoolo of Indianapolis in the

manual training department, expecting
to pursue a mechanical career. With
that idea in view he entered the em-
ploy of the South Bend Woollen Mills,
at South Bend, and started to learn
the business. Two years later the
mills suspended operation and he found
employment with Whitney, Kemmerer
& Co., at Pittsburgh, selling pig iron,
coal and coke in neighboring cities.
After eighteen months with this house,
he came to Grand Rapids and went to
work for the Worden Grocer Co., cov-
ering Central Michigan trade for six-
teen years and seeing his customers
every two weeks. On the retirement
of the Worden Grocer Co., from busi-
ness, he entered the employ of the
Western Michigan Grocer Co., serving
as a director. On the retirement of
that ‘house from business he secured
employment with the Blodgett-Beckley
Co., of Toledo, with which position
he is very much in love.

Mr. Hubbard was married June 3,

_with that house until it finished busi-

ness, when he joined hands with the
Western Michigan Grocer Co. and was
a member of the board of directors.
A few weeks ago he began traveling
for the Blodgett-Beckley Co., of To-
ledo, where he expects to achieve the
same measure of success he has ac-
quired in his other connections.

Mr. Loughrey was married June 27,
1906, to Miss Maude Kinney, of Grand
Rapids. They reside in their own
home at 701 Coit avenue. They have
no children. Mr. Loughrey has been
a member of Park Congregational
church for a number of years. He
is a member of York Lodge, F. & A.
M. and has belonged to the Indian-
apolis Consistory of the A.A.S.R. ever
since 1897. He has been a member of
the U.C.T. for about twenty years.

Mr. Loughrey does not play golf and
is not much of a hunter, but he does
like to fish and undertakes to spend
his week-ends during the summer at

 

W. W. Hubbard, Jr.

1911, to Miss Helen Motley, of Grand
Rapids. They reside in their own
home at 625 Windsor Terrace. They
have three boys—sixteen, eleven and
six. The oldest boy, who is W. W.
Hubbard, 3d, is now in high school.
The second boy is in grammer school
and the youngest boy is in the primary
grade.

Mr. Hubbard owns up to one hob-
by, which is small-mouthed black bass.
He attributes his success to hard work.

 

Alvah Loughrey was born Sept. 11,
1871, at Lowell Mills, Indiana. His
father was of Irish descent; his mother
was of Scotch descent. When he was
ten years old the family moved to
Edinburg, where he finished the high
school in 1889, graduating on the lit-
erary course.

He got his early training in grocery
stores and in 1898 he began traveling
for the American Tobacco Co. in In-
diana and Michigan. He was with
this house three years. He then trav-
eled for the Spaulding & Merrick
branch of the American Tobacco Co.
for twelve years in Indiana and Mich-
igan.

He came to Grand Rapids in 1904
and began carrying a grip for the Wor-
den Grocer Co. in 1913. He remained

Alvah Loughrey

his cottage on the West side of Crys-
tal Lake near Frankfort. He has
‘owned the cottage about twelve years.
He attributes his success to hard work.

 

>.
Sagnificant Trends in Trade.

Favorable indices are gains in car
loadings and in electric power pro-
duction and a slight gain in the ad-
justed index of automobile output. On
the other side are some recession in
steel activity and too sanguine expec-
tations of revival. Retail trade has
been adversely affected recently by un-
favorable weather conditions. Among
food distributors, however, the trend
has been decidedly encouraging.

A further sharp decline in the aver-
age price of commodities last week
brought the Irving Fisher index num-
ber down to 73.1 from 74.0 the week
before. At this rate we shall soon
reach the 70 price level on which most
of the country’s progress has been
made,

Better employment conditions are
reported by 748 companies of the Na-
tional Association of Manufacturers
employing about half a million persons.

‘The upward swing in wholesale pur-
chases is still in evidence according to
enquiries received by the ‘Credit Clear-
ing House.

Business failures in April were fewer

than in any month this year. This is
in accordance with the usual rule, but
it is significant that the decline over
the March record was substantially
larger than last year and that the in-
crease over the corresponding month
in 1930 was a good deal less than in
March.

The shoe industry has shown sub-
stantial production. gains in recent
months, output mow being at the rate
of 24,000,000 pairs a month. This con-
trasts ‘with 17,500,000 pairs in Decem-
ber, the low point reached during the
decade. Compared with last year,
however, production is still down
about 18 per cent.

A meeting last week of the Inde-
pendent Retail Grocers of Baltimore,
Inc., was attended by 1,400 delegates.
Senator G. P. Nye, of North Dakota,
was among the speakers. Most of the
addresses urged the grocers to fight
the manufacturers who discriminate in
favor of the chains, as well as the
chains.

Se‘ling spices and beverages through
retail grocery stores are two of the
series of commodity studies from the
Louisville Grocery Survey about to be
published by the Department of Com-
merce. These reports, like the many
that have gone before, offer many
valuable facts and suggestions to
manufacturers in various lines, and
they are to be had for the asking.

Bankers and manufacturers are get-
ting together at Erie, Pennsylvania, on
May 18, to discuss business practices
which will improve merchandising and
distribution. This is one of a few
early meetings between lenders and
borrowers that may lead to a National
movement for ‘better understanding be-
tween two major factors of distribu-
tion. The meeting is held with the
co-operation of the Department of

Commerce, which will send several
representatives to demonstrate just
what the department has that will

help.

Merchandising trends and practices
in Alabama are to be studied by the
Bureau of Foseign and Domestic Com-
merce. Four towns have been sselect-
ed, and the survey will be undertaken
with the co-operation of the University
of Alabama, Kiwanis clubs and cham-
bers of commerce. It will be the first
extensive detailed account by stores of
the relationship between various meth-
ods of management and selling to the
net profit secured, and the comparison
will run over hundreds of stores. It
is significant that this survey is the
result of a special request made by
Representative William B. Oliver.

————e.~¢___
Reo Projecting New Lower Priced
Lines.

New lines of both four and six
cylinder ‘trucks at new low prices are
to be introduced by the Reo Motor
Car Co. about June 1, according to
word from the factory at Lansing: The
new Speed Wagons, which are adapt-
able to mercantile service in many in-
stances, are to include a number of
quality features formerly associated
with higher priced trucks, including
heavier crankshafts with a maximum
number of ‘hearings, greater power.
extra deep frames, hydraulic brakes of
ample capacity, heavy duty transmis-
sions, full floating axles, and cam and
lever steering,

 

 

 

 

 

Red «
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Selle

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May 13, 1931

MICHIGAN TRADESMAN . = 3

eR eae et tea es aettecnatiapeeseenieiseeee apgrenrioesssnran anearrere meapeepenetananocencsemarnasarsnctanetauarveaeinangesdapaanriasagpissndaceaaeniratchgeeeeananie ana ARATE

 

Sales Slants on Handling Sporting
Goods.

Theoretical advice is plentiful. For
instance, in a current journal, a writer
makes this statement concerning sport-
ing goods, “Good buying is necessary.
You can’t sell fishing tackle in a com-
munity where there is no fishing or
golf goods where there is no golf.”

Sporting goods can be sold, in wide
variety in almost any locality. Last
summer I took a trip of four hundred
miles through the resort section of
Michigan, where the fishing is pre-
sumed to be one of the big attractions,
next to golf. What did I find?

Merely this: at Murray Inn, on Sil-
ver lake, a high-class resort, fine fish-
ing, wonderful golf. The genial host
said, to my enquiry, “Sure, nearly
everyone who comes here brings their
golf and fishing outfits, tennis rack-
ets: and the kids have their balls and
bats with them.”

I looked at the parking oval. There
were the license plates of Indiana,
Ohio, Kentucky, Oklahoma, Missouri,
Tennessee, Florida. I will venture to
say that more than 50 per cent. of
those cars came from regions where
local fishing was confined to bull heads
in a creek, if even that much “sport”.

This was a high-class resort. Where
the sojourners bought their sporting
goodso I can’t say. That is all of them,
a few chaps at the boat dock said, “We
bought at home, of course.”

Let us trip a bit farther. At Traverse
City, Manistee, Muskegon, Grand
Haven, those tremendously popular
tourist camps, with folks putting up a
tent for a couple of days or a week.
Here also I saw at first hand camping
outfits, “bought at home.’’There were
the bathing suits, hammocks, fishing
tackle and the licenses from a score
of far flung states.

At Mitchell lake, Walloon, Charle-
voix, Big Bear, Portage and many
other big lakes there was a minimum
of tackle for sale. Some boat liveries
did carry a fair assortment, yet Charley
Hines, up at Twin Lakes said “What’s
the use of carrying tackle? They have
it when they come.”

One more thing, I actually made
definite enquiry for either worms or
minnows at twenty-five fishing lakes in
Northern Michigan and only one place
had worms and only two had minnows,
Some of these places with twenty-five
and thirty boats to rent.

“You can cast or troll or use arti-
ficial bait,’ seemed to be the answer.

This is preliminary to the brass tack
statement that sporting goods have
more than a fighting chance in a great
many more hardware stores to-day
than many a hardware man imagines.
Of course, the automobile is the ans-
wer.

When a local family or party is tak-
ing to the highways for a long trip,
who is selling the needfuls? The mail-
order house or the man on the square?
It is up to him.

Naturally stocking lines of sporting
goods must be done with open eyes,
if there is a very limited, not worth
while exodus of the folks in the sec-
tion, there is always opportunity to
supply camp outfits via catalogue or-
ders. On the other hand, many dis-

tricts can specialize on a pretty fair
assortment of sporting goods and get
away with it. An early start and a bit
of special advertising effort. Checking
up on auto licenses for a mailing list,
then a snappy letter, a few colored
summer play-time inserts, and the
prospects will come. Glad to find they
can be all set, “rarin’ to go” without
losing time on the way to buy what
you can supply.

The automobile has opened wide the
trade doors to many diversified lines
of extra profits. What I have said of
Michigan is true of other Northern
resort sections. When a man or woman
likes to golf, play tennis, fish or hunt,
they are going to the spots where they
can indulge their hobbies.

Golf is so universal there is not the
limitation on stocking golf lines there
may be in the fishing tackle. Base
ball is one point that needs no scenery
to keep it on the jump all summer.

There is a unique appeal in an in-
land town to a summer camping win-
dow, as an advertising card it has
pulling value. It marks the store as
on its toes for trade, progresisve, and
while the assortments on some items
may be limited, the general ensemble
can be made quite pretentious.

There is irresistable appeal in early
showings of sporting and outdoor
goods, folks hanker for them anyway,
getting them up in the windows and
in the front of the store acts as a tonic
on the many other seasonable lines.

Don’t let anyone kid you about
sporting goods and camp stuff in any
locality. Size up your own local sitva-
tion; what hapened last year, how
many leave town, where do they go?
Where dc they buy?

Some consideration of this sporting
goods slant right now may be the
means of adding enough extra cash for
a trip of your own.

Hugh King Harris.

Leather Jackets Seen Popular.

From current indications men’s and
boys’ suede jackets and chamois pull-
overs are expected to be a fairly big
item in Fall selling. Sharp reductions
on goods from last season, ranging in
some instances from 20 to 25 per cent.
have ‘brought many of these numbers
into retail price brackets which will
make them more attractive to the con-
sumer and enable stores to promote
them strongly. Considerable stress is
expected to tbe laid on numbers sell-
ing from $5.85 to $6.50 by many stores.
The introduction of many . novelty
items is also seen as a favorable factor
in sales.

—__>~+~+___
Trend To Large Home Wares Orders.
Retail stores are showing more
lierality in re-ordering on small home
furnishings items than they did as re-
cently as two months ago. Although
the number of orders written has
fallen below the February average, the
quantity purchased on individual com-
mitments at this time runs 25 per cent.
above the average order of two months
ago. The development is regarded as
a significant indication of returning
confidence on the part of retailers.
Lines in which the tendency to larger
orders was remarked include draperies,
low-end china ware, \bridge and nov-
elty tables and kitchenware.

 

 

 

 

Straight Answers to |
Everyday Questions

on Insurance Trusts |

  

Every man who carries Life

 
   
     
      
     
 

100

Stions

and Poswers
avout the Life

LIFE
INSURANCE
TRUSTS

Insurance should have a copy

 

of this booklet. It explains
Insurance Trust —

the modern and economical

ta way of conserving the pro-
ceeds of Life

in Many States
= Insurance
policies for the use and bene-

ANSWERED
by an Authority
on Trust Service

Meee fit of those who lack business

 

experience. |

This booklet on Business
Insurance Trusts presents in
question and answer form the

newest method of interlock-

   
 
 

Business Insurance
and

ing trust service with Life

   
 
 

Business Insurance nes

Insurance to provide for the

 

protection of close corpora-

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proprietorships.

 

Every man who is thinking and plan-
ning for his family’s future should
read these booklets. Ask for them.

The MICHIGAN TRUST Co.

Grand Rapids

 

THE FIRST TRUST COMPANY IN MICHIGAN

 

 

 

 

 

4

MICHIGAN TRADESMAN

May 13, 1931

 

MOVEMENTS OF MERCHANTS.

Kalamazoo—Gilmore Bros, have op-
ened a photograph studio on the main
floor of its department store.

Nashville — Samuel J. Couch has
changed the name of his restaurant
from Couch’s Restaurant to the Club
Restaurant.

Monroe—H. E. Fournier, of Ypsi-
lanti, succeeds Fred Hedrick as man-
ager of the Baldwin music store, 30
West Front street.

Mt. Morris—The Mt. Morris Motor
Sales has been incorporated with a
capital stock of $10,000, $3,000 being
subscribed and paid in.

Ishpeming—Fritz Franson has re-
moved his confectionery and cigar
store from the Nolan block to the
Ole block, Cleveland avenue.

Freeport — Local merchants are
sponsoring entertainments each Wed-
nesday evening throughout the summer
months similar to those presented in
the past.

Detroit—The George H. Kent Co.,
776 West Grand boulevard, undertak-
ing, has been incorporated with a
capital stock of $5,000, all subscribed
and paid in.

Marshali—L. T. Morris, dealer in
groceries, meats, etc., has remodeled
his store along ultra-modern lines and
now conforms to the latest ideas in
store arrangement.

Detroit—Stark Brothers, tailors, 3201
West Warren avenue, has been in-
corporated with a capital stock of
$5,000, $3,860 of which has been sub-
scribed and paid in.

Detroit—Cadillac Grocers’ Service
Co., Central Detroit Terminal Ware-
house, has been incorporated with a
capital stock of $10,000, $1,000 being
subscribed and paid in.

Grand Rapids—The Western Oil &
Turpentine Co., 1500 Century avenue,
S. W., has been incorporated with a
capital stock of $25,000, $20,000 being
subscribed and $2,000 paid in.

Detroit—The Arctic Express, Inc.,
2750 Vicksburg avenue, has been in-
corporated to transport perishable mer-
chandise with a capital stock of $100,-
000, all subscribed and paid in.

Highland Park—The Purity Drug
Co., 13351 Woodward avenue, has
been incorporated to conduct a retail
drug business with a capital stock of
$5,000, all subscribed and paid in.

Detroit—The Stanley & Carrier Co.,
428 Wayne street, has been incorpo-
rated to deal in and repair electrical
goods with a capital stock of $5,000,
$2,000 being subscribed and paid in.

Detroit—The Ball Drug Co., 442
Michigan avenue, has merged its busi-
ness into a stock company under the
same style with a capital stock of
$5,000, $2,500 being subscribed and
paid in.

Detroit—Atkinson’s Men’s Shop, 306
Eaton Tower, has been incorporated
to deal in clothing and furnishings for
men with a capital stock of $10,000,
$3,000 of which has been subscribed
and paid in.

Detroit—The Rudner Drug Stores,
Inc., 4200 Cass avenue, has been in-
corporated to purchase, maintain and
conduct retail drug stores, with a cap-
ital stock of $5,000, all subscribed and
$2,500 paid in.

Kalamazoo—The Liberal Store, 309
North Burdick street, has leased the
store at 127 North Burdick street and
will remove its stock there as soon
as the modernizing of the store has
been completed.

Chesaning—Herbert Martin, a local
young man, has been appointed man-
ager of the Byerly Co. store here.
Mr. Martin has been with the com-
pany about two years and is highly
regarded by it.

Detroit—The Fuzate Corporation,
5920 Second boulevard, has been in-
corporated to deal in porcelain and
glass, also electrical equipment, with
a capital stock of $10,000, all subscribed
and $1,526 paid in.

Detroit—The L. H. Nunn Co., 6433
Woodward avenue, has been incorpo-
rated to deal in chinaware and house-
hold goods with a capital stock of
$5,000, $1,000 of which has been sub-
scribed and paid in.

Homer—John Aabertsee, of Belle-
vue, has purchased the bakery equip-
ment owned by Mrs. Hazel Goodwin
and removed it to the Degraf block
where he will open a modern bakery as
soon as the necessary changes can be
made.

Detroit—Harry A. Paul,, Inc., 4473
Cass avenue, has been incorporated to
deal in musical instruments and sports
goods at wholesale and retail with a
capital stock of 30,000 shares at $1 a
share, $10,000 being subscribed and
paid in.

Detroit — The John J. Gamalski
Hardware, 6244 Charles avenue. has
been incorporated to conduct a retail
hardware business with a capital stock
of $27,700 common and 300 shares at
$1 a share, $28,000 being subscribed
and paid in.

Hamtramck—Phillip Smith, dealer
in dry goods and clothing at 11817 Jos.
Campau avenue, has merged the busi-
ness into a stock company under the
style of Phillip Smith, Inc. with a
capital stock of $10,000, all subscribed
and paid in. i

Kalamazoo—The Richards Storage
Co., of Grand Rapids, is closing its
business here, having sold all of its
assets except the real estate to the
National Storage Co. The Richards
Co. will continue its business in Grand
Rapids and Muskegon.

Detroit—-Carl G. Hall, 1517 Holden
avenue, undertaker and florist, has
merged the business into a stock com-
pany under the style of Carl G. Hall
Funeral Home, Inc., with a capital
stock of $20,000 common and $500
preferred, $20,000 being subscribed and
paid in.

Detroit—Harry D. McKinnon, deal-
er in bakers’ specialties, merchandise
handled in groceries, meat markets and
restaurants, has merged the business
into a stock company under the style
of H. D. McKinnon, Inc., with a cap-
ital stock of $50,000, $30,000 of which
has been subscribed and paid in.

Vicksburg—The Farmers State Bank
and the First State Bank have merged
under the style of the Farmers State
Bank with a capital stock of $40,000.
The First State Bank, the oldest in
the village, was organized in the early
eighties.. The branch banks at Fulton
and Leonidas were not included in the

merger but will be conducted by te
stockholders.

Ann Arbor—The William Goodyear
& Co., Inc., department store is again
open for business which was disturbed
by the Main street fire March 5. The
entire store has been remodeled and
many changes made. The extensive
expansion program of the company
under way at the time of the fire, was
temporarily halted because of the dam-
age to the store and particularly to the
Woolworth building second and third
floors which had been leased to the
company.

Saginaw—Paul F. H. Morley, for
many years an active figure in Sagi-
naw’s business and social life and a
member of one of the pioneer families,
died suddenly at 7:10 o’clock Sunday
night at his lodge on the Au Sable
river. He was 45 years old. Accom-
panied by a group of friends, Mr. Mor-
ley had been enoying a week-end fish-
ing trip. He was stricken with a
heart attack. During the kaiser’s war,
Mr. Morley served as 2 captain in the
Red Cross, and for eight months was
overseas in charge of the base hos-
pital area at Beaune, France. For more
than twenty years he was treasurer of
Morley Brothers, and also was presi-
dent of E. W. Morley & Sons; vice-
president of the Saginaw Timber Co.;
assistant secretary of the Saginaw
Logging Co., and vice-president of
Gray’s Harbor-Pacific Railway Co.

 

Manufacturing Matters.

Detroit—The American Lady Dress
Co., 2065 Myrtle avenue, has changed
its name to the American Maid Dress
Co.

Grand Rapids—The Auto Semi-four
Co., 201 North College avenue, has
changed its name to the Safe-T-Lite
Corporation.

Detroit—The Valley Steel Products
Corporation, 1325 Vermont avenue,
has increased its capital stock from
$25,,000 to $107,500.

Detroit—The Accurate Gear Co.,
3171 Bellevue avenue, has been incor-
porated with a capital stock of $5,000,
$1,000 being subscribed and paid in.

Sault Ste. Marie—The Igneous Sand
& Gravel Co., with business offices at
1013 Dime Bank building, Detroit, has
been incorporated with a capital stock
of $25,000, all subscribed and paid in.

Trenary—Fire destroyed the cheese
factory of the Trenary Co-operative
Association, May 8. It was partially
covered by insurance. It has not yet
been decided whether or not the piant
will be rebuilt.

Detroit—The Chum Razor Blade
Corporation, 1124 Lafayette building,
has been incorporated to manufacture
and sell razor blades with a capital
stock of $25,000, $10,000 being sub-
scribed and paid in.

Detroit—Mackworth G. Roos, Inc.,
985 East Milwaukee avenue, has been
incorporated to manufacture and deal
in mechanical and other devices with
a capital stock of $50,000, $25,000 being
subscribed and paid in.

Bay City—The Wolverine Knitting
Mills, 130 North Jackson street, is
adding a second story to the east end
of its plant. This will be the second

addition made to the company’s prop-

erties during the past few months.

Manistee—The Lang Leather Cor-
poration has been incorporated to man-
ufacture and deal in leather, belting
and tannery products with a capital
stock of 5,000 shares at $1 a share,
$5,000 being subscribed and $1,000 paid
in.

Detroit—The Gillian Manufacturing
Co., 620 North Hancock avenue, has
been incorporated to manufacture and
deal in metal products, etc. with a
capital stock of 25,000 shares at $1 a
share, $15,000 being subscribed and
paid in.

Detroit—The Detroit Bottling Co.,
Inc,, 2695 Hendrie street, has been
incorporated to manufacture beverages
and machinery to manufacture and
distribute beverages with a capital
stock of $50,000, $30,000 of which has
been subscribed and paid in.

Detroit — The Detroit River Iron
Works, 2655 Atwater street, has merg-
ed its pattern making and machine
shop into a stock company under the
same style with a capital stock of 500
shares at $100 a share, of which $30,-
000 has been subscribed and paid in.

Grand Rapids—The Applied Arts
Corporation, 331 Ionia avenue, N. W.,
has been incorporated to manufacture
and sell novelties for the home and
for motors of an electrical nature with
a capital stock of 5,000 shares at $10
a share, $25,000 being subscribed and
$2,000 paid in.

Detroit—The Roto Pump Manufac-
turing Co., 6543 Sylvester street, has
merged the business into a stock com-
pany under the style of.the Roto Pump
Co., with a capital stock of 300 shares
of A stock at $99 a share, 300 shares
of B at $1 a share and 600 shares
of no par value $26,000 being subscrib-
ed and paid in.

Reading—~The Acme Chair Co. of
this place, has purchased the stock,
patterns, dies, patents and entire equip-
ment of the Wark-Beacon :Steel Fur-
niture Co., of Chicago, and will con-
tinue the business at its present ad-
dress, 1701-09 West 22nd street, under
the management of George D. Scher-
merhorn for a brief period when it
will be removed here and become a
part of the Acme Chair Co.

Petoskey—Phil Cohen and Harry
Cohen, of Alpena, and Harry Cohen,
of Washington, D. C., have purchased
the Petoskey Cigar Co. The deal not
only includes the stock and fixtures
but the furniture and the lease of the
store on Mitchell street. It was a cash
transaction. The new owners have
taken possession, with Ray Weaver
continuing in the sales department and
plan to enlarge the business by adding

new lines.
_———_—e- -—

Modern Themes For Fall Lamps.

Increased use of the modernistic
motif in better price lamps will be
noted in Falf lines to ‘be shown the
trade next month. Use of chromium-
plated metals against dark metal back-
grounds will be widespread in both
the modernistic and ‘period numbers,
it was said. Present indications point
to a continuance of Spring price levels,
with one or two producers planning
lines priced slightly ahove prevailing
scales.

 

 

 

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May 13, 1931

 

MICHIGAN TRADESMAN

5

 

. Essential Features of the Grocery

Staples.

Sugar — Local jobbers hold cane
granulated at 5.10c and beet granulated
at 4.90c. .

Tea—A fair volume of (business is
reported from first hands for the past
week. Formosa teas are selling fairly
well and so are ‘Ceylons. Orange
Pekoe grades of Ceylons have advanic-
ed several cents per pound in primary
markets. No general change in price
has occurred, but low grade teas are
softer.

‘Coffee+The advance in Rio and
Santos coffee, green and in a large
way, which occurred when Brazil an-
nounced that its excess supply might
be destroyed, has been largely Jost.
Prices advanced a substantial fraction
of a cent, but during 'the past week had
declined again, although they are not
quite as low as they were before ail
this started. Possibly spot Rio and
Santos is Mc higher than the recent
lowest point. Milds show no further
advance for the week. The jobbing
market on roasted coffee has made
some advance in spots on account of
the advance in green. ‘Consumptive
demand about as usual.

Canned Fruits—California fruits are
unchanged and it looks like large crops
and packs of peaches and pears and
possibly some other fruits. ‘Spot :Cali-
fornia fruits are steady, but not very
strong ag there is a considerable carry-
over of peaches.

‘Canned Vegetables—Tomatoes are
an item which reveals the character of
the present market. There are many
reasons why they should be higher but
they are just about holding their own,
and the best that ican be said for them
is that they are not ‘being sacrificed at
the low points reached during ‘the sea-
son. Fancy peas are moving in a rou-
tine way, and at considerable price
concessions, both in New York and
Wisconsin. Fancy refugee ‘beans are
available at marked reductions. Top
grades are having a difficult time of
it in this market, which is essentially
a price market,

Dried Fruits—Dried fruits show
some little change and buyers are cov-
ering their needs closely. Some job-
bers report more activity, ‘but spot
stocks are still plentiful enough to
supply whatever trade demand exists.
Any sudden rush of buying, of ‘course,
might clean out warehouses here, but
there is no shortage impending. What-
ever items some jobbers lack others
seem to have. Prices are generally low
and will probably continue so until re-
placements come in. It is the con-
sensus of opinion here (that raisins
should ‘benefit by the in¢reased credit
allowed to the pool for its operations
in the coming season. This credit
should enable the pool to effect a
tighter control and maintain the mar-
ket. Whether it is a wise policy for
the Farm Board to pursue this course
is a matter of dispute. The fact is, it
is being done. The situation in prunes
is favorable on the Coast. The pack-
ing firm's report that unsold stocks are
going out in fairly good volume, and
that the last season’s record crop will
be cleaned wp in advance of new
prunes. "There are sufficient supplies
of both Californias and Oregons on
the spot there for the present. Top

grades of apricots and peaches, also in
short supply on the Coast, ‘can be
bought ‘here at attractive prices as
compared with the West.

Canned Fish—Sallmon does. not show
any [particular activity, but ought to
improve as the warmer weather ad-
vances. Reports from the Northwest
are that unsold !pinks and chums are
now relatively moderate. The Chinook
salmon season is under way and catch-
es are reported as varying from good
to fair, according to ithe location.

Salt Fish—There is no change of
any importance in the market for
mackerel and other salt fish. Supplies
are small and it would appear as if
prices should advance if there is any
demand. ‘There has ibeen no change
during the past week.

Beans and Peas—The only firm item
in this market during the week has
been pea beans, which were in rather
better demand at ‘firmer prices. Later
in the week, however, most of this
firmness ‘was lost. All other varieties
of dried beans are dull and ‘weak. Dried
peas are also neglected and soft.

‘Cheese—The demand for cheese is
moderate with prices steady. That is
to say the description of market condi-
tions early in the week, but later the
market turned weak and slightly lower.

Nuts—While the unshelled nut
group is sseasonably inactive, there is
only a routine business being done in
the shelled group. The cheaper nuts,
such as Brazils, are moving out fairly
well, some jobbers reporting that their
outlets are taking stocks ahead of
schedule. There has also been an en-
couraging pickup in ‘the sale of walnut
pieces, this too ‘being seasonal-in na-
ture. Stocks of imported shelled al-
monds are getting pretty low. ‘Some
varieties are almost cleaned up. Re
placements out of Spain continue tto
reflect the feeling of greater confidence
there. Valencias have been offered in
moderate lots and at ‘firmer prices.
Italy, too, is asking more for its al-
monds, due largely to weather damage
to the new crop. On the whole, al-
monds ‘which have ‘been very low
priced appear ‘to be well on the road
to recovery. The primary shelled fil-
bert market is well maintained on the
higher level, but apparently more by
Continental ‘buying than by imports
to this country. The spot market con-
tinues to drag, and {the trade shows
only a passing interest. Walnut offer-
ings from abroad are very few and far
between. Shipments made are usually
against orders already ‘booked and
stocks theld in the hands of the dmport-
ers continue at low levels. The out-
look for the next few months is for a
slow cleaning up of stocks in all hands.
In this event, operators’‘here and abroad
will be in a favorable position when
the new crops are ready.

Pickles—There ‘was no definite im-
provement noted in pickles last week.
Outstanding iin, the market is the sicar-
city of genuine dills, and dealers are
finding it harder to get the particular
varieties and counts most in demand.
Many low jpriced sellers. are in ithe

market and there js little likelihood of”

prices working upward. Business is
described as about fair in voli#me and
prices are unchanged.

Rice—The probability of firmer
prices, owing to advances in the pri-

mary markets, has not spurred the

.trade to anticipate requirements very

far ahead. Reports ‘from the South
are that fanmers are well supported in
holding their present moderate stocks.
The millers have ‘followed the advance
to some extent. Top grades of Blue
Rose are moving out steadily, but
there is niot much activity in Prolifics.
All the long grains are very scarce,
and some varieties are out of first
hands. entirely.

Syrup and Molasses—Demand for
sugar syrup is very fair with prices
steady. Compound syrup unchanged
with only fair demand. Molasses mov-

ing moderately ‘without change in .

price.
—_—_~+-+—_—_
Review of the Produce Market.
Apples—iCurrent quotations are as
follows:

Seuce: A Grade 12 2....-.--.-- $2.75
Spies, Commercial _-___..._.___ 1.85
Spices, Bakige = 2. = 2.50
Smies Paney <2) —-5 9 2-  e e 4.00
Baldwins, A Grade ~.---------- 2.50
Baldwins, Commercial ~--------- 1.60
Ben Davis, A Grade ---.--.----- 2.00
Ben Davis, ‘Commercial --------- 1.60

Western apples command $3.25 for
Delicious, $3 for Winesaps and $2.75
for Roman Beauties.

Asparagus—35c per bunch and $3.50
per crate for Georgia stock; Illinois,
$2 for 24 section. Home grown is now
in market, commanding $1 per ‘bu.

Bananas—5c per Ib.

Beets—New from Texas 75c per doz.
bunches.

Butter—There has been a fair de-
mand for butter during the past week,
but not by any means a boom. The
market has been more or less steady,
making only one decline of ic per 1b.
Jobbers hold 1 1b. plain wrapped prints
at 22%4c and 65 lb. tubs at 21c for
extras.

‘Cabbage—New from Texas, $3 per
crate of 80 lIbs.; Tenn., $3.25 for 100
Ib. crate.

Carrots—New from ‘California, 70c
per doz. bunches or $3.25 per crate.

‘Cauliflower—$2.50 per crate of 12.

Celery—Florida stock is 70c for one
doz. box and $4.75 per crate.

‘Cocoanuts—80c per doz. or $6 per
bag.

‘Cucumbers—No. 1 hot house, $1.25
per doz.

Dried Beans—Michigan jobbers are
quoting as follows:

©. Hl. Pea Beans 222500500 $3.90
Light Red Kidney -~---------_- 10.00
Dark Red Kidney ~------------ 10.50

Eggs—Outside of the small fraction-
al decline, there thas been practically
no change in eggs during the week.
The situation is quiet with the demand
just about equal to the receipts. Local
jobbers pay 14%c for strictly fresh
sizable eggs.

Grapefruit—Seal Sweet from Florida
is sold as follows:

BA ee $4.25
GA ee 4.00
AQ ee 4.00
(eee eee 3.75
Extra fancy Florida sells as follows:

ee ee $3.25
A a 3.25
ee 3.50
SO 3.50
OG 2 hee ee ee ee 3.50

Green Onions—40c for shalots.

Green ‘Beas $225 per hamper . for
Southern.

Lettuce—In good demand on_ the
fol'owing ‘basis:
Imperial Valley, 4s, per crate ----$3.50
Imperial Valley, 5s, per crate ---- 3.50
Hot house leaf, in 10 lb. baskets-- 1.25

Lemons—To-day’s quotations are as
follows:

360 Sunkist 252 ee $6.00
S00 Sunkist 2255 2 6.00
$60 Red Ball 2. 2S 5.00
300: Red Ball 2 5.00

Limes—$1.75 per box.

New Potatoes—Florida stock is now
in market. It commands $2.35 per bu.
or $6 per bbl.

Oranges—Fancy Sunkist California
Valencias are now sold as follows:

$26 oo $5.00
100 22 5.00
Vie ee 5.00
200 5.00
216 2 5.00
iis 2 A a ee 5.00
28S 5.00
G46 eS 4.50

Floridas extra famcy are held as fol-
lows:

V6 $4.50
6 4.50
(6 4.50
We 4.50
Wa 4.50
DoF ee ee 4.25
Me 4.25

Bulk, $4.50 per 100 ibs.

Onions—Spanish from Arizona, $2.50
per crate; home grown yellow in 100
lb. sacks, $1; Texas ‘Bermudas, $1.75
per 50 Ib. sack.

Parsley—50c per doz. bunches.

Peppers—Green, 65c per doz. for
California.

‘Pieplant—$1.50 per ‘bu.
grown.

Pineapple—Cuban 24s and 30s com-
mand $4.

Potatoes—Home grown, $1.10 per
bu.; Wisconsin, $2.25 per 100 lb. sack;

for home

Idaho, $2.75 per 100 tb. sack; 75ic per:

25 lb. sack.
Poultry—Wilson & ‘Company pay as
follows:

Heavy fowls 5-9 2262 as ee 19c
Biche fowls = 52258 ee 15c
Beles 14c
Geese 22 ee 12c

Spinach—Spring, $1.25 per bu.

Strawberries—$3 for 24 pint case
for Louisiana fruit; $3 for 24 qt. case
for Klondyke’s from Tenn. The pic-
tures of strawberries on the outside
of the shippimg cases are four times as
large as the contents.

Sweet Potatoes—Indiana, $3.50 per
bu.; Tenn., $2.75 per bu. Both are
kiln dried.

Tomatoes—$1.65 per 6 tb. container,
Southern grown.

Veal ‘Calves—-Wilson & Company
pay as follows:

Baney 2522053 10c
Good: foe 2a se ee 8c
Medrann 0 ese 6c
POOP 22552 Gg2 ee ee 6c

Wax Beans—$5 per

Southern stock.
—_—_+~-+-—___

If you enjoy your work you prob-
ably are in the right job. If you don’t
there are other jobs you may like
better. But we have noticed that any-

hamper for

one can make himself like his present
job a lot if he works hard enough at it.

 

 

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seg enna enc meee panics

an ORE

 

MICHIGAN

TRADESMAN

May 13, 1931

 

 

6
UNFAIR COMPETITION.
Methods By Which It May Be
Avoided.*

The old saying that “Competition is
the life of trade,’ has been so often
repeated that it has become generally
accepted as one of. the fundamental
princip‘es of our present day economic
system. It is ‘based, however, upon
the idea that there is a necessary clash
between the interests of the sellers of
a commodity and those of the pur-
chaser and consumer. We generally
think of competition as desirable only
when it exists among the sellers, be-
cause we regard competition as the
only means whereby the public may be
protected against the extortionate
prices demanded by a monopolistic
seller. The public frequently fails to
recognize the fact that the retail mer-
chant plays a more important part in
supplying our needs and making civil-
ization what it is than the manufactur-
er or other producer; that it is possible
for both parties to a trade to benefit
iby an exchange: just as a few dealers
still have not grasped the idea that no
sale is a good sale which does not re-
sult in as much gain and benefit to the
purchaser as it does to the seller. It is
to the credit and glory of such associa-
tions as that here assembled that its
members individually and collectively
are constantly striving to learn the
needs of the consumer and to perfect

methods of rendering to him a larger

and ‘better service.

That we have not yet reached per-
fection is, of course, to be expected, but
offers no real cause for alarm as long
as we continue to sincerely strive to
correct the abuses which are constant-
ly creeping in. The retailers of Mich-
igan must bury some of the suspicions
with which they view every competitor
and get together in solving common
problems; what is even more import-
ant, they should devote more time to
a study of the fundamental principles
of economics, especially as they bear
upon the problem of merchandising
and retail administration. In this con-
nection I should like to recommend to
your favorable consideration as a
source of inspiration and real practical
help in the solution of your problems
the excellent work done along the lines
of marketing, trade practices, regula-
tion of competition, etc., by the school
of. business administration of our State
university at Ann Arbor. I was very
much astonished to learn the practical
things which they have to offer and
amazed that these opportunities are
not generally. known to the retailers
of the State, as they should be.

Undoubtedly, one of the causes of
the business depression from which we
are now slowly emerging was the greed
and selfishness of certain retailers who,
in their eagerness to make profits for
themselves, unbalanced our system of
marketing and distribution by taking
more than their share of the consum-
er’s money (by inducing him to pur-
chase and consume in advance of his
earnings. You know, of course, that
the total purchasing power of a given
community is limited to the total earn-

 

: oe read by Frederick Juchhoff, Ph.

D. G. L., Professor of Economics,
Michigan State Normal College, before the
Michigan Retail Dry Goods
at Detroit, ag 24, 1931.

Association

ings and savings of the individual
members of that community.

Each individual must meet certain
demands upon his power to spend, such
as the demand for food, shelter, and
clothing. To neglect to take care of
any of the primary demands, at least
to satisfy the minimum requirement of
the individual, can only result in in-
jury to the individual concerned and
in impairing the strength of the State
of which he forms apart. I do not de-
sire to give the impression that all in-
stallment sales are necessarily bad;
certainly installment selling has been
the means whereby many persons
were induced to save to pay for things
they would not otherwise have acquir-
ed. On the other hand, installment
buying is wasteful; the cost of giving
credit to the consumer, losses from bad
debts, and other unavoidable expenses
incident to installment selling merely
subtract from the total public wealth.
The man whose income is merely suf-
ficient to purchase the ordinary com-
forts of life, but who is induced to pur-
chase an expensive luxury, like a radio,
on time, must meet the payments on
the luxury out of money which would
otherwise be spent for food or clothes.
The installment house which induces a
man to spend his money for an ex-
pensive article which he does not need
and which he purchases merely because
of the “convenient terms” is engaged
in a form of ynfair competition with
the retail grocer or dry goods mer-
chant whose business ministers to the
real need of the individual. If you will
permit me to digress for a moment, I
should like to call your attention to a
practice on the*part of certain large
installment houses, especially in De-
troit, ‘which certainly should receive
legislative correction. I understand
that it is the established practice of
most large instaliment houses to pre-
vent -the customer from reading
through the contract which he signs,
even though it is usually couched in
such technical language that it is diffi-
cult for the average man to under-
stand and that they will under no cir-
cumstances permit the customer to
have a copy of such contract. Such
contracts also usually contain a power
of attorney, in blank, authorizing a
representative of the seller to confess
judgment in case the seller so desires.
Not only are the terms of the contract
which the customer signs unnecessar-
ily oppressive to protect the rights of
the seller, but since the customer does
not have a copy of the contract which
he has signed, his attorney is in no
position to adequately represent his
client in case it is necessary to engage
in litigation. It would save thousands
cf dollars to the working man if we
could persuade our legislature to re-
quire that in all cases of an installment
sale at retail where the amount is in
excess of $25 the seller must furnish a
true and complete copy of the contract
between the purchaser and seller.

From the earliest times in Anglo-
Saxon history the courts have looked
with disfavor upon all attempts to
stifle competition or create a monopoly
as well as attempts to secure an undue
advantage of a consumer by means of
fraud and misrepresentation. Accord-
ingly our statute books are filled with
laws dealing with misbranding, adul-

teration of food and other commodities,
etc., designed to protect a purchaser in
all cases where the common law rule
of caveat emptor (let the buyer be-
ware) does not apply. In Michigan
we have strict laws against false adver-
tising, attempts to monopolize com-
merce, and the use of fa'se weights and
measures—all for the purpose of pro-
tecting the consuming public. A sim-
ilar purpose was behind the Federal
Sherman, Clayton and Federal Trade
Commission acts, generally included
under the term “anti-trust laws.” We
are only now beginning to fully realize
the necessity of protecting the legiti-
mate deater who so silently, yet mar-
velously efficiently, serves our needs.
Now, whenever it appears to be in the
public interest, we are taking means to
protect the dealer from the effects of
certain types of competition which we
regard as unfair. Perhaps there is no
other one thing which causes the aver-
age business man so much worry as
the constant specter of competition.
Competition may be roughly divided
into three more or less clearly distinct
classes. The first of these is the in-
telligent, stimulating competition which
keeps us from getting into a rut and
which is constantly forcing us to im-
prove our methods of doing lbusiness
and giving greater values to our cus-
tomers. With such competition we
can have no quarrel. It truly makes
for the survival of the fittest; the unfit
do not deserve to live. Then there is
what I want to call for the want of a
better name “ignorant competition.”
This is the destructive competition of
the individual who engages in the field
of retail merchandising without either
adequate capital or business ability.
The retail dry goods and notions field
is particularly vulnerable to this type
of competition. You and I know that
retail merchandising calls for as high
a degree of intelligence, business judg-
ment, and experience or specialized
training as most of the learned profes-
sions. Yet we daily witness instances
of where an individual who has come
into possession of a small amount of
money secured perhaps by inheritance
or through an occupation which re-
quires none of the qualifications of a
successful merchant, engages in some
retail business which to him seems to
be attractive and profitable, but which
field already is comfortably filled. Such
a person knows nothing about costs,
the scientific management of stocks,
nor of business policies. His ignor-
ance of the true costs of doing busi-
ness leads him to sell at prices which
are actually below the cost of doing
iusiness to say nothing about a rea-
sonable profit to himself. If he mere-
ly dissipated his own capital while
committing business suicide his per-
sonal loss might be regarded as being
offset by the benefit which comes to
his customers because of lower prices.
But the problem is far more serious
from a social point of view. It cannot
be denied that the existence of up-to-
date and efficient retail stores is essen-
tial to the life of any residence com-
munity. When the ignorant competitor
cuts prices below those of the honest
long established merchants, he is not
only taking that much away from them
in the way of legitimate profits, but
his acts create in the minds of the pub-

lic the suspicion that the regular dealer
has not been dealing fairly with his
customers. In order to move his stock,
which may ‘be highly seasonal or per-
ishable, the efficient dealer must meet
the prices of the ignorant, inefficient
man. Too often this results in so seri-
cusly impairing the financial strength
of the legitimbate dealer that he is
forced out of business, with the result
that the public, while temporarily bene-
fiting from low prices on articles which
may not be particularly adapted to its
needs, will be deprived of the services
of a faithful, intelligent merchant whom
this ignorant competition has forced
out of business,

I believe that the time may not be
far off when the puble will demand of
the man who engages in the retail busi-
ness evidence of possessing a fair de-
gree of financial responsibility, char-
acter and competency. Certainly the

‘business of furnishing the public with

food and clothing is as much affected
with a public interest and demands
regulation, as that of the real estate

-agent, the certified public accountant,

the beauty parlor operator, or the
chiropractor. Perhaps a part of the
blame for encouraging men who are
destined to be failures to go into busi-
ness lies with some of the wholesale
houses who, in their eagerness to se-
cure present sales, extend undue credit
or give undue encouragement to those
who desire to enter the retail field.

The competition which is most to
be feared by the efficient, honest and
conscientious merchant, however, is
that of the unscrupulous competitor,
large or small, who stoops to practices
in pushing has sales which, even in
self defense, the legitimate merchant
will not employ. ‘Many of such com-
pelitors are merely racketeers of the
most dangerous and vicious type who
go into bankruptcy or enter a business
iercly for the purpose of taking for
themselves the results of many years’
toil of established dealers. Others are
large concerns otherwise legitimately
engaged in business who, in their de-
sire to secure a monopoly for them-
selves, employ means which are both
unlawful and unnecessarily destructive
of the business of a competitor.

Probably the oldest type of unfair
competition is that of passing off the
goods and wares of one merchant as
those of another, better known and re-
liable dealer. Almost since the times
when the “mind of man runneth not to
the contrary,” we have recognized, and
the courts have protected, the property
rights created by the good will attach-
ing to a trade mark. The Federal Gov-
ernment, under the constitution of the
United States, maintains in connection
with the patent office a bureau of
trade mark registration. While this
affords protection primarily to marks
attached to merchandise sold in inter-
state commerce, it indirectly protects
other merchandise.

Recognizing the fact that most lines
of merchandising are conducted on a
National scale and subject to the laws
governing interstate commerce, and
the ineffectiveness of state statutes in
preventing unfair practices in com-
merce because of its interstate char-
acter, ‘Congress has enacted two acts
stpplementary to the Sherman Anti-
Trust law, which seeks to prevent the

 

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MICHIGAN TRADESMAN

7

 

monopolization of interstate commerce,
known respectively as the Clayton act
and the Federal ‘Trade ‘(Commission act.
Section 5 of the Federal Trade Com-
mission act provides “That unfair
methods of competiton in™ commerce
are hereby declared unlawful. ‘The
Commission is hereby empowered and
directed to prevent persons, partner-
ships or corporations, except banks
and common carriers subject to the
acts to regulate commerce, from using
unfair methods of competition in com-
merce.” ‘The act provides, further, the
manner of procedure, etc., by means of
which this prohibition against unfair
trade practices may be enforced. How-
ever, the act does not undertake to
define what specific acts cqnstitute un-
fair practices or methods, and it re-
mains for the courts to finally deter-
mine whether a given practice or act
constitutes unfair competition.

The ‘Clayton act more specifically de-
clares certain practices to be unlawful.
Section 2 of the Clayton act provides
“That it shall be unlawful for any per-
son engaged in commerce, in the course
of such commerce, either directly or
indirectly, to discriminate in price be-
tween different purchasers of com-
modities, which commodities are sold
for use, consumption or resale within
the United ‘States—where the effect of
such discrimination may be to sub-

_ stantially lessen competition, to tend to

create a monopoly in any line of com-
merce,s provided, that nothing herein
contained shall prevent discrimination
in price ‘between purchasers of com-
modities on account of differences in
grade, quality, or quantity of the com-
modity sold, or makes only due allow-
ance for differences in’ the cost of sell-
ing or transportation, or discrimination
in price in the same or different com-
munities made in good faith to meet
competition; and provided further, that
nothing herein contained shall prevent
persons engaged in selling goods, wares
or merchandise in commerce from se-
lecting their own customers in bona
fide transactions and not in restraint
of trade.

Section 3 of the Clayton act provides
“That it shall be unlawful for any per-
son engaged in commerce in the course
ot such commerce, to lease or make a
sale or contract for sale of goods,
wares, merchandise, machinery, sup-
plies, or other commodities, whether
patented or unpatented, for use, con-
sumption, or resale within the United
States, or fix a price charged therefor,
or discount from, or rebate upon, such
price, or on the condition, agreement,
or understanding that the lessee or
purchaser thereof shall not use or deal
in goods, wares, merchandise, machin-
ery, supplies, or ether commodities of,
a competitor, or competitors of the
lessor or seller, where the effect of such
lease, sale, or contract for sale or such
condition, agreement, or understand-
ing may be to substantially lessen com-
petition or tend to create a monopoly
in any line or commerce.” Whether a
specific act constitutes a violation of
the act as having the effect of substan-
tially. lessening competition or tending
to create a monopoly remains a ques-
tion for the courts.

The-Sherman Anti-Trust act makes
unlawful “Every contract combination
in the form of trust or otherwise, or

conspiracy in restraint of trade or
commerce among the several states.”

It makes liable to severe punishment *

“Every person who shall make any
suck contract or engage in such com-
bination or conspiracy ... and every
person who shall monopolize, or at-
tempt to monopolize, or combine or
conspire with any other person or per-
sons to monopolize any part of the
trade or commerce among the several
states.” Among the specific acts which
have been held to come within the pro-
hibitions of this act are agreements
between a manufacturer or wholesaler
and retailer whereby the latter is bound
to observe retail prices ‘fixed by the
manufacturer or ‘wholesaler. You are,
doubtless, familiar with the provisions
of the Kelly retail price bill sponsored
in the last Congress ‘by ‘Congressman
Clyde Kelly of Pennsylvania in the in-
terest of the manufacturers of Nation-
ally advertised products. I believe
that I voice the concensus of opinion
among American economists when I
‘say that the proposal to legalize the
fixing of retail iprices by manufactur-
ers and others, after they have parted
with the title to the goods sold by
them to the retailer, is opposed to the
welfare of the consuming public and
oppressive to the retailer. I sincerely
hope that this association will go on
record as solidly opposed to any legis-
lation which will further fasten the
strangling hold which the manufacturer
cf Nationally advertised products is
seeking to secure upon the retail mer-
chant.

It is, however, with the subject of
unfair methods of competition as they
are practiced to the injury of the legiti-
mate retail trade that I am primarily
concerned this morning. Unfortunate-
ly time does not permit my even men-
tioning all of the various kinds of
crooked practices which have been

_ branded as unfair methods of competi-

tion by the Federal Trade Commission.
I will, however, describe a few of the
more frequent practices which it
should be your constant aim to dis-
cover and abate.

1. ‘Misbranding of fabrics and other
commodities respecting the materials
or ingredients of which they are com-
posed, their quality, or source, such as
branding the products of an underwear
manufacturer as wool, merino, etc.,
when in fact they are only partly of
wool or merino. (Winsted Hosiery ‘Co.
case).

Falsely representing as selling “from
factory direct to consumer,’ when in
fact the advertiser did not own any
factory. Advertising as owning or op-
erating silk and woolen mills, when in
fact purchasing merchandise sold in
same manner as other dealers, thereby
giving impression to the public that the
advertiser is ab!e to sell at lower prices
because of the elimination of middle-
men.

Misrepresenting location of factory,
as the use of ‘Grand ‘Rapids in sale of
furniture not actually made in Grand
Rapids.

Representing that commodities are
purchased from U. S. Government.
(Camp paints). ‘.

Wrongful and malicious suits. These
consist generally of threatening a
competitor with a suit, arising either
out of an alleged infringement of a

patent upon store equipment, fixtures,
etc., or out of the retailer’s carrying in
stock and selling goods alleged to have
teen manufactured in violation of a
patent right.

Selling goods below cost. The sell-
ing of standard, Nationally advertised
merchandise whose value is generally
known below actual cost is a device
frequently employed by unscrupulous
competitors to give the impression that
the store in question is able to purchase
at lower costs than competitors and
can, hence, sell at lower prices than
the merchant who is actually selling at
prices advertised.

Unfair methods of competition are
injurious to the public as well as to the
reputable retailer, and the losses re-
sulting from such unfair practices
place a serious burden upon legitimate
business.

Since the retailers are more im-
mediately and vitally concerned than
the general public, serious efforts to
correct existing abuses must be in-
itiated by the retailers themselves. Our
Michigan statutes governing false ad-
vertising, monopolization, and unfair
competition, if properly enforced
should prove quite effective in forcing
the dishonest competitor out of busi-
ness. Individual members of the as-
sociation should not hesitate to call the
attention of the proper authorities to
all local violations of the law. On the
other hand, where the unfair practices
are found in connection with inter-
state commerce, a ‘complaint should be
made to the Federal Trade Commis-
sion in Washington, which commission
should be assisted in every possible
way in securing evidence of unlawful
practices, etc.

We are all aware of the excellent
work in stamping out frauds and un-
fair methods of competition which is
being done by the Better Business Bu-
reau of Detroit and other cities. I
know of no better investment which
the members of this Association can
make than to support the Bureau in
every possible way and to aid in en-
larging its activities. Also, we eannot
close our eyes to the fact that a large
part of the unethical advertising which
reaches the public is due to the laxity
of our newspapers and other advertis-
ing mediums. I believe that our
metropolitan press generally is as
eager as we are to keep their columns
free from false advertising, but it is up
to us to exercise constant vigilance to
call attention to objectionable matter
which may creep in, remembering that
the managers of the advertising de-
partment cannot always have the tech-
nical knowledge necessary to deter-
mine what claims are false.

Lastly, both the state and Federal
statutes provide the right to recover
in a civil action, double or threefold
damages, because of injuries sustained
by a dealer through the unlawful acts
of a competitor and while it may be
difficult at times to prove damages,
certainly there is nothing which would
so effectively discourage unfair prac-
tices as making it reasonably certain
that such acts would be unprofitable.

‘That unfair methods of competition
are injurious to the public as well as
to the reputable retailer is no longer
questioned. The extent of the losses
suffered because of such unfair prac-

tices places a real burden upon busi-
ness. Since the retailers are more im-
mediately and vitally concerned than
the general public, serious attempts ,to
correct existing abuses must be initiat-
ed by the retailers themselves. Our
Michigan State statute at the present
time are only fairly satisfactory, ‘but
if properly enforced are a really effec-
tive weapon against many unscrupulous
practices. On the other hand, it may
be well for this organization to con-
sider additional legislation governing
false and fraudulent advertising along
the lines of the laws in New York and
the District of ‘Columbia.

Retailers should not hesitate to com-
plain to the Federal Trade Commis-
sion for relief in all cases where there
is a real violation of the Federal law.
On the other hand, our retailers have
a most effective weapon in the organ-
ization of the Better Business Bureau,
which should be supported more fully
and whose scope might be enlarged to
consider complaints from the stand-
point of an injured competitor as well
as merely from the standpoint of a de-
frauded or deceived customer.

4 oes
Diverted From Lure of Fantastic
Promises.

There is nothing unusual about the
renewal of pessimistic feeling which
has been manifest in speculative circles
during the past few weeks. The stock
market has long been regarded as a
more or less reliable barometer of
business, but no observer of security
price movements is unaware of their
sénsitiveness to \striking evidence of
bad conditions that ‘belong to the past.
Poor first-quarter earning statements
have been the predominant influence
lately. The market’s reaction to them
indicates that they had not been suffi-
ciently discounted. The fact that the
spring pick-up in trade has thus far
been less ‘brisk than optimistic fore-
casts ‘promised has ‘had something to
do with the bearish sentiment no doubt,
but this factor has relatively little bear-
ing on the business outlook. The fact
of main importance to business men is
that nothing in the current situation
justifies them in sharing Wall street’s
gloom. They have had ample oppor-
tunity to take the measure of the de-
pression which began a_ score of
months ago. They ‘have readjusted
their affairs in accordance with the new
conditions. They are paying less atten-
tion than formerly to optimistic or
pessimistic outgivings and the tem-
porary fluctuations in security prices
brought about by speculators’ bets.
They are preoccupied with their own
affairs, making sure that all unneces-
sary expense has been pruned away
and that no opportunity to improve
their position has been missed. ‘Theirs
is an attitude of watchful waiting. It
is a sane attitude born of vicissitudes
which are familiar only to long experi-
ence. Its foundations rest on the bed-
rock of ascertainable facts. In this
state of mind the country can face the
future with confidence. Inured to
hardship, business is now prepared to
rebuild the edifice of prosperity slow-
ly and solidly, unlikely to ‘be diverted
from its purpose by the wreckage of
by-gone days, however harrowing, or
the lure of fantastic promises of
miraculous transmutations.

 

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BAD BOND PRACTICES.

An abuse which has crept into the
bond business is covered pretty fully
in Out Around this week. It refers
to the practice of those who have
marketed bonds at par or thereabouts
on positive promises to maintain the
market at a certain figure to ignore the
terms of sale and to permit the market
price to decline and then buy them in
at the reduced price and either cancel
them altogether or place them in some
fund which represents the surplus
funds earned by the concern which
sold the bonds originally.

Another abuse is the disposition of
those putting out bond issues to un-
dertake to buy them back at a dis-
count when there are funds on hand
to purchase bonds which should be
redeemed at par or better and by lot.

The theory on which the Tradesman
is acting in this matter is that when
any corporation has funds available to
retire a portion of its bonds that it
should be done by lot at the call price
and that the method pursued by the
Yosemite Co., while possibly legal,
is what is termed “sharp practice,”
utterly unethical and essentially dis-
honest.

There are evidently some corpora-
tions which would scorn to resort to
such a reprehensible practice. The
General Motors Acceptance Co. called
a portion of its outstanding bonds last
year at 103 and warned holders of
the bonds not to sell them before the
call date.

There should be some moral obliga-
tion on the part of bankers who act
as trustees for bond issues to protect
their customers against the Yosemite
method from becoming a general prac-
tice. Why allow a scare to be thrown
into small bondholders by such infa-
mous methods?

There is some truth in what Mr.
Raskob said, that “the bondholders
could nothing but lose.” He might and
probably would on high class bonds
get his money back, but he seldom
realizes more than a small advance,
and usually suffers some losses,

 

GO AFTER BUSINESS.

In a maze of doleful predictions and
lamentations one encouraging fact
stands out: Business executives are
displaying greater energy in putting
their houses in order and less procras-
tination in hoping for a “turn.”

Some keen observers saw the need
for sweeping readjustments a year ago
and made the most of a bad situation
in 1930. Those who were content to
wait only postponed the reckoning.

A man who lifted his business “on
its toes” last year and enlarged net
earnings over 1929 found the inspira-
tion for this aggressiveness in his col-
lege days. Discussing shortcomings
of managements with officials of the
Sherman Corporation, industrial engi-
neers, recently, he explained his creed.

“Business men,’ he said, “need the
advice our crew coatch at Yale, when
I was No. 3 my senior year, gave us
the night before our race with Har-
vard on the Thames:

“ To-morrow,’ he said, ‘there’s going
to come a time when your arms, your
back, your legs and your wind are

MICHIGAN TRADESMAN

gone. When that time comes I want
every one of you to realize that there’s
only one thing for a man to do, and
that’s to sit up and row.’”

Developments in recently months
show that many corporation executives
have shed their coats, rolled up their
sleeves and prepared for a real fight
to regain lost business. They will not
be content this year to place their
hopes in “Buy Now” and “Business
Is Good” campaigns. Facing facts
squarely, they have determined to go
out for their share of the business
available. Whether or not business
recovers appreciably, therefore, we are
likely to hear less ‘“‘whistling in the
dark.”

In this connection, the recommenda-
tions put forward by more than 700
business executives under the spon-
sorship of the industrial committee of
the New England Council are inter-
esting.

These men urged plant layoffs be
held to a minimum, by a reduction in
hours if necessary, that more ag-
gressive merchandising methods be
adopted and that employee morale be
improved as much as posible. En-
couragement of normal buying for
normal needs was suggested. Plant
modernization programs were urged.

 

STATIC CONDITION FOUND.

A more or less static condition of
general business is observed this week.
It is too soon to mark the influence
of the latest reduction in the redis-
count rate of the New York Reserve
Bank to the lowest level ever fixed
by a central institutino, although the
bond market reacted favorably. It is
hoped that this reduction will stimu-
late the investment issues, thus stimu-
lating building and other activities
which are financed in this way. An-
other hope is that the cheapest money
we have ever had may finally over-
come banking and industrial caution or
inertia.

The weekly business index is very
littlee changed and there were only
small movements in the components.
Electric power output varied consid-
erably by sectons of the country, with
a rise of 4.5 per cent. in the East, a
decline of 7 per cent. in the Central
States and a fractional loss on the
Pacific Coast.

In commodity prices, another re-
cession, for the eighth week without
interruption, put The Annalist weekly
index down to 104.5. The only group
to rise, and that very slightly, was
the miscellaneous list, while building
materials and chemicals were unchang-
ed. Metals and textiles were off the
most, copper striking a new low. The
demand for red metal, however, was
much improved in the week.

Improvement in the automobile in-
dustry has been registered recently but
still at a very cautious rate. Building
contract awards for the month of April
totaled 9 per cent. in value under
those of March, when there is usually
a rise somewhat a little larger. The
drop under April, 1930, was 30 per
cent., whereas the decline in material
prices has amounted to about 18 per
cent. 2

Development of further price weak-

 

ness in steel products is now noted
and may foreshadow the wage cut
which would probably mean a general
reduction in industries which are mere-
ly waiting for this excuse to lower
rates.

 

WORLD PROBLEMS.

The pause now evident in business
is perhaps in part due to a rather gen-
eral desire to find out what programs
might be developed by the important
conventions which were concluded last
week. The sessions of the Interna-
tional Chamber of Commerce provided
a more frank discussion and handling
of problems than they received from
the domestic organization and, though
there was the usual effort to avoid
controversy when perhaps. contro-
versy is just what is needed to clear
the air and bring out remedies, more
headway was made toward fixing on
the difficulties which require atten-
tion.

To the average business man who
is not versed in the ramifications of
reparations, war debts, disarmament,
silver, etc., there were several high-
lights in the reports of these meetings.
The emphasis of Secretary of the
Treasury Meilon on the necessity of
preserving purchasing power and
maintaining living standards was re-
garded as especially appropriate, in
view of the strong influence being
brought to bear by many bankers to-
ward wage deflation. The remarks of
Gerard Swope of the General Electric
Co. on the regularization of employ-
ment were also welcomed.

Mr. Swope stated that the recogni-
tion of this problem, and that it must
be solved either in part or in whole,
is the beginning of the solution of
the problem. He echoed the declara-
tion of R. R. Deupree, president of
Procter & Gamble, who asserted be-
fore the United States Chamber that
guaranteed employment forces you to
know your business, “and anything
which does that forces a better control
and direction of that business.” He
added significantly that. the pressure
for regular employment for these reas-
ons might be expected in the future to
come from stockholders.

DRY GOODS CONDITIONS.

Weather conditions continue to be
blamed by retail executives during the
week for the slower pace of trade, but
other influences,, such as the stock
market and fear of wage reductions,
are also mentioned as holding down
sales volume. For the last three
weeks, the stores, with some excep-
tions here and there, have found a
rather dragging demand. The lull ap-
peared a little earlier in the men’s wear
shops, which had ‘enjoyed quite a
spurt from the distribution of veterans’
loans,

A compilation of chain-store and
mail-order results for April discloses
that sales by thirty-eight systems ran
somewhat more than 4 per cent. under
those in the same month last year.
The combined sales of three largest
mail-order houses were reduced 9.74
per cent. For the four months of this
year the chain-store and mail-order
loss in dollar volume has been 5.16
per cent.

 

May 18, 1931

Ths is a better showing: than’: is
made by department stores, although,
of course, the addition of new units
must be considered. However, the
chains as a group were quicker to ef-
fect those merchandising adjustments
which were made necessary by busi-
ness developments. It will be recalled
that almost a year ago a majority of
store executives were voting to main-
tain prices, while several of the large
mail-order and chain systems deter-
mined to mark prices down on the
basis of replacement costs.

DEADLY TWO-DOLLAR BILL.

To the manfold duties and responsi-
bilities of the Secretary of the Treas-
ury may now be added that of combat-
ing the widespread superstitution at-
taching to the two-dollar bill. Why,
in this country especially, any kind of
money should be regarded as “un-
lucky” is difficult to explain. But that
many ascribe a baleful influence to the
two-dollar bill is proved not only by
common observation but also by the
daily arrival at the Treasury of a large
number of these pieces of currency
each with a bt carefully torn off one
corner. It s popularly supposed that
such partial mutilation destroys the
“curse.”

This superstition is proving costly
to the Treasury, since such mutilated
bills must be replaced with new ones.
Last month the expense of this item
was about $15,000. There is no hope,
of course, of destroying the supersti-
tion itself over night. But if those
thus obsesesd would only adopt some
other method of averting ill luck, their
action would mean a substantial sav-
ing to the Treasury. Instead of tear-
ing off a corner of a two-dollar bill,
why shouldn’t superstitious folk mere-
ly cross their fingers or rap on wood—
or their own heads? According to
eminent authorities on demonology,
these methods are quite effective in
exorcising evil influences.

 

 

I do not despise genius—indeed, I
wish I shad a basketful of it instead
of a brain, but yet, after a great deal
of experience and observation, I have
become convinced that industry is a
better horse to ride than genius. It
may never carry any one man as far
as genius has carried individuals, but
industry will carry thousands into
comfort and even into celebrity, and
this it does with absolute certainty;
whereas genius often refuses to be
tamed and managed, and often goes
with wretched morals. If you are to
wish for either, wish for industry.

 

The world is full of sore spots. No
permanent recovery*of our economic
structure is possible until all sore spots
are cured. The reparation problem
must be solved and a way must be
found to disentangle the tariff snarls
by which Europe is bound to its eco-
nomic sickbed. Perhaps some such
body as an Economic Council of Busi-
ness Men, co-operating with the Gov-
ernment, ought to find out what is

“wrong and recommend a remedy.

 

Failure after long perseverance is
much grander than never to have a
striving good enough to be called a
failure:

 

 

May 13, 1931

 

MICHIGAN TRADESMAN

9

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

One of the most resourceful men on
my list of friends—it would require
several large books to record the
names and virtues of all of them—is
Weldon Smith, the master baker of
Allegan. \Mr. Smith evidently obtained
his cue from a recent suggestion in
this department that the people of
Allegan should show their appreciation
of Edwy C. Reid for having devoted
nearly sixty years to the publication
of newspapers in the city of his adop-
tion by giving him a series of public
functions which included a _ dinner.
Through the efforts of Mr. Smith the
Rotary ‘Club was the first organiza-
tion to pay its respects to the aged
publisher. ‘The affair was pulled off
Monday evening of last week and in-
cluded forty members and _ guests.
Brief addresses wert made by the
toastmaster and newspaper men of
Allegan and nearby towns. Mr. Reid
presented an interesting review of his
long career as a publisher in \Allegan
which was full of interest to those
present. I shall expect to see other
business, social, fraternal and religious
organizations pay their respects to Mr.
Reid during the next few months.

 

iMr. Reid’s career as a newspaper
man presents no very exceptional fea-
tures except his peculiar temperament
has naturally made him a fighter and
he has had the courage to assert him-
self without fear or favor. I don’t
suppose he has always been right—
none of us are always right in this
world—tbut Mr. Reid has never curbed
his voice or refrained from writing the
things he thought should tbe recorded.
As the result of this condition, the
angular editor of Allegan has made
many enemies as well as friends, but
the friends ‘thave been such _ strong
partisans of their champion that they
have more than made up foc the dis-
affection of the other fellows.

 

I seldom go to Allegan that I do not
call on D. Stern, the urbane shoe
dealer, and swap stories with him. The
only thing about him I don’t like is
that he is a better listener than story
teller.

 

Martin Akom, the East end grocer,
smiled incredulously when I toid him
that much of the non-success of inde-
pendent grocers nowadays is due to
the fact that they literally compete
against themselves by making cuts in
prices which are not necessary in or-

der to meet the iquotations of the chain -

stores. He intimated that it might
not ‘be a bad idea for me to get behind
the counter of a grocery store for a
month or so and see if my theory was
absolutely correct. I could have told
him that I stood behind the counter
of a grocery store twenty years before
he -was born and went through the ex-
traordinary experience of grange store
competition, which was worse than
anything the present system of chain
stores offer. Grange stores were man-
aged by men inexperienced iin the gro-
cery business—men picked up on the
farms and placed in charge of trans-
actions. of considerable magnitude.

They had back of them a solid back-
ground of farmers, organized under

circumstances which precluded their.
buying anything at any :store except ©

their own. ‘They were oath bound and
he!d secret meetings two evenings a
week, Because the. movement was
sporadic and based on prejudice and
bitterness it attracted soldiers of for-
tune who soon wrecked the organiza-
tion. ‘Twelve hundred stores were
opened in Michigan within three
months, but very few outlived the sec-
ond year. One exception to the gen-
eral rule was the grange store at Alle-
gan, which was managed by one of
the shrewdest old merchandisers Mich-
igan ‘thas ever produced in the retail
field. Albert Stegeman and his effi-
cient wife were a pair who have never
been equalled in my experience.

In approaching Allegan from the
Martin road, it will be well for motor-
ists to observe the detour signs for
the next few months. Two miles of
concrete are being laid East of Alle-
gan and the condition of the road for
that distance is about as wretched as
possible. There are two good ap-
proaches to Allegan from the North—
the Monterey road from Jamestown
and the Byron Center road via Hop-
kins. There is now a good pavement
all the way from Hopkins to Allegan.

 

I am afraid my’ Allegan friends are
destined to eat the bread of bitterness
because of the manner in which they
have proceeded in the construction of
their municipal dam. If I am correct-
ly informed, they have put the cart
before the horse by awarding the con-
tract for the construction of the dam
before acquiring all the flowage rights
necessary to enable them to raise the
water to the extent required. Of
course, the Consumers Power Co. has
not been inactive ‘as the result of the
city’s oversight and is quite likely to
develop into a paramount factor to be
considered in the premises at a critical
time.

 

The country in the hilly district
around Allegan always looks good to
me, ‘but I do not think the rural scenes
were ever more beautiful than they are
at present. Painters who go to Prov-
incetown and Mionterey for inspiration
could get plenty of attractive land-
scapes among the wonderful hills
which are in evidence in and around
Allegan. The vistas to be seen from
the high hills a few miles South of
Jamestown are not surpassed, in my
opinion, anywhere in Michigan.

 

The St. Johns Republican-News re-
cently issued an especially interesting
edition marking the celebration of the
seventy-fifth anniversary of the found-
ing of the predecessor of that publica-
tion. It was chiefly remarkable for
the number of reminiscent contribu-
tions from former newspaper publish-
ers at St. Johns, including C. C.
Vaughan, Otis Fuller, H. H. Fitz-
gerald, J. W. Fitzgerald, ‘Chas. S.
Clark, Sr., and Stuart H. Perry, all of
whom were active in the dissemination
of news and editorial guidance in the
past. J don’t think any city ‘the size
of St. Johns has to its credit such a
wealth of newspaper ancestry as the

county seat of Clinton county. I can-
not help feeling that this is one rea-
son why the city of St. Johns. and the
county of Clinton have always taken
front rank among the cities and coun-
ties of Michigan for intellectual de-
velopment and financial dominance.
The publication reflects great credit
on the present editors of the news-
paper, Schuyler L. Marshall and
Charles Spencer Clark.

I was in St. Johns last Thursday to
obtain data for the biographical sketch
of O. P. DeWitt published elsewhere
in this week’s Tradesman. I was un-
able to see the object of my visit, be-
cause he was confined to his bed by
a sudden illness, but his sons came to
my assistance to the best of their
ability and succeeded in digging up
the thiographical data required. They
were both anxious that the publication
in the Tradesman should be a complete
surprise. If the perusal of the review
gives the subject as much pleasure as
its preparation did me, I shall feel
amply repaid for the sixty-five mile
trip ‘I took to accomplish the object f
sought.

 

Nothing I have ever iwritten for this
department ‘has caused such wide-
spread comment—favorable in most
cases, Iam led to believe—as_ the
references I made in the issue of April
29 to the Berkey & Gay ‘fiasco and the
Luce bond shrinkage. An Eastern
Michigan merchant who happens to be
a holder of preferred stock in the B.
& G. corporation writes me as follows:

I have read with interest your article
on Berkey & Gay in Out Around and
if your deductions are correct they
have surely got a problem on their
hands if the preferred stockholders
hold out and do not sell their stock. In
this case I cannot see where they will
realize anything for their common
stock unless they let the bondholders
take the property and then redeem it,
which, of course, would make both the
preferred and common worthless.

Like yourself, I have made up my
mind that hereafter I am not going to
take any high powered salesman’s
word for anything, nor let civic pride
induce me to take questionable stock
or securities.

It surely is a problem tthese days to
know .where to invest money with se-
curity, as almost all kinds of securities
have been suffering from both the de-
pression and, in too many cases, bad
management. '
"A merchant in a central Michigan
city writes me as follows:

Your remarks in a recent issue in re-
gard to clients being made a soft mark
by bond houses and their high pressure
salesmen strikes a responsive chord in
my bosom. The enclosed correspond-
ence illustrates another point. It has
reference, as you will note, to the pratc-
tice of some issuers of bonds to apply
the “sinking fund” or in case of tim-
ber and mining companies, the “deple-
tion fund,” to buy up their own bonds
on the market at less than the call
price or even at par. From my view-
point it is no better practice than if
vou or I would go to our banker and
try to discount our own notes, if they
were holding any. I take the position
that, althoveh legal, it might be char-
acterized as sharp practice. I know
that not all corporations are giulty of
that practice. For example, General
Motors Acceptance Corporation called
one-third of their bonds at the call
price last fall, although the market
was a little lower. I undertook to
show the bond house from which I
purchased the bonds that bonds, even

when put out by big ‘bond houses and
at very moderate rates of interest,
were, not a definite investment, but
more or less of a speculation. I cited
the Armour re-organization and some
others.

The Yosemite Lumber ‘Co. put out
a bond issue of $3,000,000, payable in
installments. The payments were
made according to agreement until
there was only about $1,500,000 re-
maining unpaid. Then the company
sold land to that amount to the Fed-
eral Government and John D. ‘Rocke-
feller, Jr., who presented the land te
Yosemite Park. Instead of using this
money to retire the remaining bonds,
the company sent letters to the hold-
ers of the bonds offering to retire them
at once at 951%. The holders had paid
100 for the bonds ‘and lthey would be
redeemed regularly six months later
at 102. Exception was made tto this
arrangement and protest made to the
bond house which sold the bonds. , The
reply of the lbond house was as
follows:

I am very sympathetic with your
letter ‘as regards the viewpoint that
you are taking towards the Yosemite
Lumber ‘Co.’s effort to get in their
bonds at a lower nrice than they would

- have to pay to call them.

In justice to the company, however,
I thought you would be interested in
knowing that the price they are offer-
ing is very considerably above the gen-
eral market price of ‘these bonds over
the last year or two. It was quite a
large syndicate which originally under-
wrote these bonds and the coast mem-
bers maintained an extremely poor
after market. The result was that we
were very Often embarrassed by hav-
ing our customers come to us and say
that the bid on the coast »was in the
80’s, and then ask us for a bid. We
tried very hard tio give good strong
bids ‘to our customers, thait is to the
people who actually ‘bought bonds
from us, and I believe in most instanc-
es we bid prices of 95 or better, which
were considerably higher than could
be obtained any plaice else.

Then the sale in question took place
and the company was_in a position to
acquire ‘bonds. The market having
been so ‘weak on the coast, I can un-
derstand why ‘they naturally were in-
terested in purchasing ‘bonds at as rea-
sonable a price as possible, and the
price that they placed on them twas
considerably higher than ‘the Pacific
coast market had been during a two
year period. ‘The company really is
entitled to purchase bonds at any price
for which ‘they can obtain them. How-
ever, the purpose of our letter was to
point out Ito ‘the bondholders the en-
tire situation so that ithey ‘could make
up their minds whiat they wanted ‘to do.
It is entirely possible 'that some bond-
holders would like to dispose of their

. securities and take the cash, rather

than wait until Januarv 1 and then run
the risk of not having their bonds
called.
_ We ‘believe your criticism of bonds
in general is a little ‘harsh ‘and also
feel that. our record of treatment to
our bondholders ‘bears out our belief
that we are iin a legitimate business,
selling ‘fixed interest bearing securities
which ‘by and large return the customer
a satisfactory income with a maximum
margin of safety. Our first considera-
tion in purchasing securities for re-
sale to our customers is the question,
“How safe is ‘this bond; price or
profit is a secondary consideration, and
I feel perfectly sure that we have
never ‘bean swayed ‘by the desire to
make a profit out of a questionable
security.

‘The ‘holder of the bonds thereupon
wrote the bond ‘house as follows:

I hope nothing in my letter indicated
that I hold you or your predecessor

 

 

 

10

MICHIGAN TRADESMAN

May 13, 1931

 

from whom I bought the bonds blame-
able for the sharp practice of the
Yosemite Co. However, it is possible
(since such practices are legal when
not prohibited) that the bankers act-
ing as distributors of such bonds might
insert in the trust mortgage a clause
to this effect: “Except in case of in-
solvency, the debtor corporation shall
not, directly or indirectly, buy its own
bonds at less than the call price. When
and if funds are available in the sink-
ing fund (or depletion fund) for the
redemption of bonds, they shall be
called by lot at the existing call price.
This suggestion may be neither bril-
liant nor new.

Now in regard to your reference
about “fixed interest bearing securi-
ties.” I realize that bonds are bought
primarily for income and not for ap-
preciation and when I bought the
Yosemite bonds at 100 I had a right
to expect 6%4 income, didn’t I? And
if I should sell at 9544 I wouldn’t get
it, would I?

The premium of 2 points, if called,
would compensate the investor for re-
ceiving his money and having to look
for re-investment perhaps when inter-
est rates were lower._ I was mistaken
in thinking ‘that that was a sure thing.
In the past the Yosemite Co. has
bought in nearly one-third of the issue
at the discount and my idea is that
they should have been obligated to
call the bonds by lot.

 

How the itrustee of the bonds ever
permitted such a dishonest, unequit-
able and unbusinesslike proposal to be
made by the Yosemite ‘Co. is more
than I ican ‘understand. The money
was in the treasury of the company
and it belonged ito the bondholders, yet
the corporation undertook to discount
its own bonds and filch 6% per cent.
from 'the people who had trusted it.

 

A bond should be a ‘bond in all the
word implies and mot a crooked docu-
ment to enable the maker to defraud
the purchaser out of a portion of the
money he has advanced in good faith
to assist the maker in the prosecution
of his industry.

 

It is amusing and tragic to note how
a security salesman who has worked
off a bad bond or bonds on a customer
evades the purchaser from that time
on, crosses the street to avoid him and
holds his head down when he meets
his victim face to face.

 

I shall mever cease my agitation of
this matter until bonds are regarded
as sacred obligations and bondholders
are treated accordingly, instead of be-
ing used as easy marks to be victim-
ized by unscrupulous methods and
criminal practices. E. A. ‘Stowe.

———+---
The Scot Comes Back.

The Scot, goat of many an anecdote,
occasionally turns the tables.

Lord Alness, in his autobiography,
tells about an English political meet-
ing. One of the candidates patriotical-
ly orated, “I have been born an Eng-
lishman, I have lived an Englishman,
and I hope I shall die an Englishman.”

From the back of the hall, in an un-
mistakable accent, came the question:
“Mon, hae ye no ambeetion?” ,

Some of the Peregrinations of a
Miniature Dictionary.
[All rights reserved]

If any American feels an impulse to
send a little present to somebody in
Europe he should thave a care how he
obeys that impulse. Maybe he better
curb it, unless he wants to make a
joke of it, as the following may show.

One daughter wrote to us in Rome
saying she was holding all important
Christmas gifts against our return, but
was sending a little “surprise parcel”
at a venture—value 50c—if it did not
arrive no great loss, but it might be
“a little late.”

We left Rome January 2. In Nice
we got word from Ameritalia, our
helpful Rome travel bureau, dated
February 19, that a miniature diction-
ary had been received with customs
charges of 3.95 lire, or about 20c, and
if we wanted this forwarded, please
to send whaitt amounted to 90c for cus-
toms, time and car fare. We sent it
along.

A few days later our American Ex-
press mail clerk in Nice told us she
had just forwarded to our apartment
address a registered package which
probably would arrive that same after-
noon. After four days we told her it
had not come and suggested that she
get it back from the P. O. and hold
it for us.

Either six or seven days after she
had remailed it we got a notice from
the Nice postoffice which we could
not decipher. We found it was an in-
struction to call at window so-and-so
in the central post with passport. I
went there, walking six or seven
blocks after a car ride, asking direc-
tions by sundry words and signs. 1!
was passed along from window to
window until I got to the right one.
There I showed my jpassport from
which with difficulty and help from
me the woman in charge managed to
register the home address. Then I
signed on the dotted line and got my
package.

This was on March 11—for delivery
of a Christmas parcel—and costs were
thusly: Dictionary 50c, postage from
California to Rome, in full, 14c. Cost
of customs and forwarding, 90c. Total
cost $1.54. Time involved in this mail
transmission, say, 90 days, seven days
of which were consumed in getting
through the Nice postoffice.

The cute little trick packing daugh-
ter had used was intact; but for the
pretty ribbons, colored paper and
sprig of evergreen—those were in the
outer wrappings all right ‘but evinced
pretty rough ‘handling by the “author-
ities.”

Of course, this is a joke and I write
with such idea; ‘but business is so
tied up and hampered by these dense
government rules and officials that the
combined cost in lost time and effi-
ciency must be staggering. ‘We are
surely thankful that this was not an
urgent or important ipackage.

Leaving Rome on January 2, I
wrote to the Poste Centrale on De-
cember 30 giving our Florence ad-
dress, stating 'that we were now leav-
ing our Roman apartment. We ar-
rived in Florence January 6. Im-
mediately thereafter we were visited
by a postoffice employe who showed
me my iJetter to the Roman post-

office attached to a card filled out,
which I could not read ‘but which was
interpreted to ‘be formal instruction
from me embodying exactly what I
had written into my fetter. I had to
sign that card and pay over 1 lira, 10
centesimi, about 5%4%c. That was all I
ever heard of or from 'the Rome post-
office.

During January we learned that one
letter had 'been mailed to us from

Paris on January 3 and that two let-.

ters had gotten into our Roman apart-
ment mail ‘box after we left; that 'the
porteress thad theld those letters for a
week and then given them back to the
carrier. I wrote these facts to Amer-
italia in Rome on January 29—virtu-
ally a month after the Roman post-
office had my forwarding notice—with
the result that Ameritalia ‘were able to
trace three letters “lying in the P. O.”,
which now ‘were arranged to be for-
warded.

We never got our other letters
which we knew thad reached Rome—
never had a word from the Rome P.
O. authorities nor any other evidence
that my letters or the card for which
I had ruffled the smooth ‘surface of
the complacency or slightly disturbed
the serene quiet of the post-luncheon
siestas of said authorities.

There is ample evidence in these
European countries that the people
take second place where officials are
involved; and that goes for your or-
dinary ‘street car conductor as for all
others. Of course, this official spirit
is not entirely absent from America.

Last summer in the Yosemite Park
I called daily for mail at the local
postoffice, always ‘to ‘be told there was
“nothing.” ‘My growing insistence
that there must ‘be mail met with the
usual bored, blank stare those window
boys so soon acquire. After five days
I wired home after ‘having striven to
get a long distance call through.
Phone service was under Government
control and ‘was the poorest I have
experienced in a generation. I learn-
ed that mail had come right along.

Then I went to the postoffice, dug
up one who seemed in authority, had
a diligent, detailed search made and
found an accumulation of many days.
I wrote a report to ‘the thhead office and
distinctly stated that I did mot care
what discipline they might feel was
proper for those careless distributors,
but that I wanted to get back $1.85
that this episode had cost me. I got a

form letter back, expressing regret
and promising discipline, but not $1.85.

‘Contrast the American Express.
That company delayed a package ship-
ped to us in the Yosemite. ‘Coming
too late, it was refused and returned
to point of origin, all charges collect.
Charges ‘were paid and claim entered.
In a short time full restitution was
made.

These are sOme of my reasons for
holding that we want as few things
handled by Government offices and
officials as ipossible and that private
corporations are always our lbest ‘bet
for real service.

‘And yet our American postal ser-
vice surely has it over anything we
find abroad. In passing we may note
that such a forwarding fiasco as I re-
port on Rome could not happen in our
smallest village or largest city. Nor
would there ‘be any special signing or
red tape about it. But it is in the
rendering of supremely fine average
service for the smallest cost that our
Postoffice shines.

Because much of our correspond-
ence ‘is with ‘California, we use air
mail freely. Fortunately I carried with
me from home a goodly supply of air
mail stamps on the chance that that
service might not be so good over
here. The ocean voyage being just
so long anyway, I use air stamps to
hasten the trip from New York on-
ward. ‘That thas worked ‘fine—until
lately when I ran short.

Quite bulky letters reached us from
California in Rome at a total cost of
13c, air included. But once I wanted
to rush a letter to Washington and
tried the use of air from Rome to
Cherbourg. A minimum weight letter
would have cost 1.25 lire, roughly 6%4c
plus air—par avion—stamp of 5 lire,
or 2614%4c—3234c in all. That would be
enough, in all conscience—or with no
conscience—but my letter was some-
what over minimum. Therefore, the
postage would be 2 lire, or 10%c; but
the air charge was computed on such
a (progressive scale that the total cost
would have ‘been 26.65 lire, or say
$1.35. I did not send it by air.

Purely to aid the Roman officials,
I wrote out this experience in careful
detail, saying I did it for the good of
the service. ‘Contrasting the constant
experience with incoming mail against
the attempt ito use outgoing air ser-
vice, I wrote:

“In other words, here was the 'Cali-

 

 

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Choice candies put up in cellophane to sell
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We have an attractive offer for a display.

PUTNAM FACTORY

NATIONAL CANDY CO., INC. —
GRAND RAPIDS, MICHIGAN .

 

 

“ie
e a
- &

May 13, 1931

fornia ‘letter which cost 13c to send
some 7,000 miles as against a similar
jetter tendered for sending 4,000 miles
or. which I was asked ito pay ten times
as much. I am sure you will want to
issue instructions that are clearer to
your sub-stations and take steps to
have such instructions understood,
because such a rate must be absolute-
ly prohibitive and completely nullify
your air service.”

Well, that’s all the good it did me.
I never ‘had a reply.

Here in Nice one can buy air stamps
for as little as 1.50 francs, or 6c. But
they seem not to ‘be much good be-
cause a minimum weight letter, less
than half an ounce, takes four of those
stamps to carry by air—total cost 30c.

Of course, tthere is this to be said:
These Europeans do not begin to write
as we do. But it is generations since
we learned that a rate of 25c on a let-
ter produced loss, while progressive
reductions to 5c, 3c and 2c produced
increasing met revenue and_ that
doubling the weight allowed for each
stamp ‘brought immense increase in
the net earnings.

Our air mail produces vastly more
money at 5c minimum than it did at
10c and if, as I seem to notice from
here, the first step up has been re-
duced from 15c to 10c, I am sure air
mail earnings are climbing at a greater
rate of progression.

And yet, notwithstanding this fine
record for one government depart-
ment, We know that the American Ex-
press Co. and similar carrying com-
panies stand ready to handle our mail
for less than we pay the postoffice and
do it as a purely money making enter-
prise.

'These folks over here work on the
theory that each service must carry
itself. They surely have a lot to learn
of the real economics of furnishing
service on the Biblical plan—heaped
up, shaken down and running over.

There is, perhaps, still a supple-
mentary factor in all this: That these
countries seek to discourage trade
among themselves and with America.
Hence tariffs and other restrictions.
Whether true or not, this certainly is
the gefieral effect. The system ‘ham-
pers all commercial intercourse, though
travel is ‘being less impeded now by
more or less general waiver of restric-
tions as these folks awaken to what
hampering of travel costs them. Per-
haps some day they wili likewise real-
ize that in the world of to-day no na-
tion can profitably live to itself alone.

Paul Findlay.
ee
Effect of Conduct on Mental Life of
Individual.

Each child is born tin the world with
an endowment, mental and physical,
inherited from his ancestors. ‘That
children often resemble one or more
of their ancestors is universally recog-
nized and some of the laws of in-
heritance are known. ‘By suitable edu-
cation and careful living much may be
done to overcome an unfavorable in-
heritance and by neglect and improper
living a good inheritance may be dis-
sipated.

We do not, however, always realize
that the child at birth also comes into
another inheritance, not physical or
mental, but social, which will domin-

MICHIGAN TRADESMAN

ate his entire life. He is ‘born into a
social organization representing the
accumulated experience and wisdom of
the human race.

As a social ‘being, he must live with
his fellows and in such relation he is
expected ‘to accept and observe the
rules and conventions of his social
group. Failure so to do will result in
censure by his fellows, and the realiza-
tion that the disapproval of society
has been incurred, lowers this own
self-esteem. The fear of such dis-
approval is a potent influence in hu-
man conduct.

The modern demand for greater in-
dividual freedom, and one’s own selfish
desires, often tempt a person to violate
the social conventions. The acceptance
of authority, the respect for property
rights, the attitude toward social re-
strictions on the relations of the sexes,
are examples of the problems in which
individual selfishness leads one to dis-
regard social laws and thus 'to invite
society’s penalties.

These problems confront everyone
and the way in which they are met has
much to do with one’s future happiness
and peace of mind. One can elect
to obey or to defy the conventions.
Olbedience may be wholeheartedly or
grudgingly given. If the latter, men-
tal conflicts may arise. Defiance
brings its own ‘penalties, physical, men-
tal and social.

Great reforms have been ‘brought
about ‘by seeming defiance of social
law, and faith in a noble cause is a
source of inspiration. But real reform-
ers are few and for the vast majority
it is the wiser course to accept our
social inheritance unreservedly. It is
folly to delude oneself with the belief
that ‘he may secretly indulge his selfish
desires, contrary to ‘social law, and still
avoid society’s penalties.

Lewis .M. Farrington.

—— ee oe
Bulb Industry Growing.

The production of flowering ‘bulbs
has become an important commercial
horticultural industry in the United
States in recent years. Figures on
total values are not available, but a
survey by the United States Bureau
of Agricultural Economics shows ‘that
bulbs are being grown in practically
every state. ‘The industry has been
developed principally along the East
and West Coasts and in areas border-
ing the Great Lakes and Gulf of
Mexico. Replies to Government ques-
tionnaires returned ‘by 1,343 producers
indicate large increases in planting of
bulbs in 1930 as compared with 1929,
and also large offerings of bulbs for
sale from the 1930 harvest as com-
pared with sales in 1929. The leading
kinds are narcissus gladiolus, lilies,
tulips, bulbous irises and dahlias. Quar-
antine restrictions on foreign bulbs to
prevent the introduction of foreign
plant diseases and insects into the
United States are said to have forced
the expansion of the industry. Of the
1,343 growers who replied to the ques-
tionnaires, 356 ‘growers said they pro-
duce bulbs for sale as ‘bulbs only; 834
growers sell both bulbs and flowers,
and 153 grow bulbs and sell only the
flowers. A large ‘business thas been
developed by roadside stands, which
sell bulbs and flowers to motorists, but
the survey shows that most of the

bulbs are sold to wholesale and retail
bulb dealers and seedsmen. Many
growers specialize in a retail mail

‘ order business.

—_—_~+~+.>—___
Fred C. Myers, Jr., dealer in gro-
ceries and meats at Pentwater, writes

2
$

 

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SX Niade by

America’s Largest and Oldest Independent

SUGAR WAFER

MANUFACTURER

Holland-American Wafer Company
GRAND RAPIDS, MICH.

11
the Tradesman: “It is ‘a! pleasure to
renew my subscription.”

—_2++____

G. B. Rollins, of the W. R. Roach
& Co. of Hart, renews his subscrip-
tion to the Tradesman and says: “I
cannot be without it.”

 

 

 

 

 

 

 

 
  
  
 
   
 
  
  
 
   

 

 

 

MICHIGAN BELL
TELEPHONE CO.

Long Distance Rates are Surprisingly Low

 

FOR INSTANCE:

f OY or less, between
4:30 a.m. and
7:00 p.m.

You can call the following points and talk for
THREE MINUTES for the rates shown.
Rates to other points are proportionately low.

Day Station-to-Station Rate

LANGING ..._.._.. $ .50

From REED CITY _____- 50

| Grand HANS 2 50
Rapids KALAMAZOO _._---- 45

a CHARLOTTE ____.. 45

SOUTH HAVEN -_... .45

BATTLE CREEK _.. .45

The rates quoted are Station-to-Station Day

rates, effective 4:30 a.m. to 7:00 p.m. :-: Eve-

ning Station-to-Station rates are effective

7:00 p.m. to 8:30 p.m., and Night Station.

to-Station rates, 8:30 p.m. to 4:30 a.m.
For fastest service, give the operator the

telephone number of the person you are calling, which can
be obtained from “Information”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

12

FINANCIAL

Utilizing Capital During Business De-
pressions.

The business barometer has an up-
ward tendency again, due to the more
foresighted and courageous business
leaders taking advantage of the oppor-
tunities made possible by the year or
more of depression in commercial en-
terprise.

A period of business depression may
present a great opportunity for the
people of a nation to take inventory of
their resources. ‘Recent events indi-
cate that the substantial ‘business inter-
ests of the country, instead of bewail-
ing their losses and bringing about_re-
duced consumption through suspension
of output, had made use of the oppor-
tunity to assess the possibilities and
are now ready to go forward with in-
creased momentum.

In many ‘ways capital is its own
worst enemy, through exercising a
supersensitive consciousness of public
trust in its policy of self-preservation
during ‘business depressions. True,
bankers, building and loan officials and
other investment leaders are the main
custodians of capital, but their reluct-
ance to adopt new principles in meet-
ing the demands of a depressed trade
serves as a deterrent agency in re-
establishing the customer’s confidence
in himself.

Despite the scattered iblows against
the financial structure of the Nation,
in many cases by unscrupulous and
dishonest ‘financiers, the ifinancial set-
up is intact and awaits only real lead-
ership in sound economics to start the
return wave of prosperity.

Agriculture and labor are bearing
the brunt of this woeful lack of lead-
ership, with the former under the
heaviest burden since the depression
of 1907. From 1922 to 1929, inclusive,
productive and consumptive machinery
were moving in high gear with little
thought of economic protection to the
farmers and ‘laborers.

'High-geared selling without the
basic principles of thrift carried trad-
ing in American securities out of the
levels of conservatism into ‘fictitious
values without regard to earning power
or inventory values. During this
period of “get-rich-quick” enthusiasm,
the public did not recognize the need
of inventory or self-valuation, the only
method of establishing true values.

‘There is a pregnant need, more than
ever before in the history of the coun-
try, for an economic get together. We
need to bring into closer co-operation
the various agencies on whose activi-
ties true prosperity rests if confidence
is to ‘be rebuilt. Expenditures by Na-
tional, state, county and municipal
governments for public works are only
like chaff in the wind of ‘financial folly
‘f the needs of agriculture and labo:
are not reconciled and if capital does
not extend itself in the development
of these factors of progress and pros-
perity. (Charles G. Johnson.

——2+<.___
Funds Put in Market By Outsiders
Dwindle.

What has happened to ithe $4,000,-
000,000 in so-called “bootleg loans”
that sent the stock market on its 1929
spree and brought a financial head-
ache in the autumn of that year?

 

 

MICHIGAN TRADESMAN

Funds loaned to ibrokers “for the
account of others” have dwindled tto
$193,000,000 from the record total of
$3,907,000,000 reached at the peak of
the bull market. Some of this capital,
withdrawn ‘by corporations because of
the small return afforded in the call
money market, has been used to keep
p'ants running, ‘but large sums doubit-
lessly have ‘been placed in short-term
securities yielding 2 to 3 per cent. or
more.

Now that the New York bank rate
has ‘been reduced to a record low level
of 1% per cent, the call money market
is likely to be even less attractive to
outsiders, for if the demand rate drops
to 1 per cent., corporations will have
to give up ‘half of their return in com-
missions to banks placing loans.

The latest reduction in the redis-
count rate here, anticipated by many
Wall Street observers as a_ conse-
quence of cuts in Boston and Phila-
delphia, is expected to stimulate the
demand for ‘bonds of tthe best grade.

As a matter of fact, the sudden de-
mand for bonds yesterday convinced
market followers that another down-
ward revision fin the charge for re-
serve credit was at hand. ‘Whether or
not the improved demand will spread
to second grade #ssues remains to be
seen. Investment bankers are not cer-
tain that this objective of tthe Reserve
Bank authorities can be accomplished
without a great deal of effort.

High grade ‘bonds find a ready mar-
ket, but issues of secondary standing
are not wanted, dealers say. Well in-
formed institutional buyers appear to
be ‘basing their calculations, for the
most part, on expectations of a pro-
longed period of trade stagnation. In
fact, forecasts of a probable recovery
are being revised to as far ahead as
the late months of next year. That
is why real investment funds are going
into the best securities.

‘Two factors have contributed to re-
newed uneasiness over the outlook for
business—weakness in pivotal stocks
and continued declines in basic com-
modities,

Regardless of whether stocks ‘have
reached new lows lately in discounting
poor busimess ahead or in responding
to the mild setback in trade in the last
month, the fact remains that a down-
ward course jin stock prices affects
business sentiment adversely. More-
over, so long as prices of commodities
show indications of continuing to fall,
buyers will withhold their orders.

William ‘Russell White.
[ Copyrighted, 1931.]

——_2->~2___

Campaign For Stimulating Business.

Like commodities, bank credit con-
tinues to slide to new low levels. In
its latest campaign to divert funds into
business and securities markets, the
Federal Reserve Bank here has put in-
to effect a third cut in open market
discounts on bankers’ acceptances in
two ‘weeks.

The latest downward revision was
quickly followed by reductions in re-
discount rates of the Boston and
Philadelphia Reserve Banks, demon-
strating that one of the objects—
€asier money rates at- interior points
—was being attained. Opinion was
divided, therefore, on the question of

whether a further cut in the rediscount
rate here would be ordered.

It is generally agreed that with the
volume of member ‘bank borrowings at
only $155,000,000, a further lowering
of the rate could hardly have more
than a psychological effect. It might
permit the Bank of England to reduce
its 3 per cent. rate and check the influs
of goid from Europe, however.

With the bill rate here appreciably
below London’s, money tends to seek
the higher returns offered in Britain
and sterling rates have rebounded to
the best levels of the year. ‘Gold that
might have ibeen headed in this direc-
tion from France, therefore, will .prob-
ably tbe shifted to London if shipments
are made.

Further easing of credit has failed
thus far to stimulate the demand for
bonds to any appreciable extent, and
some observers feel more effective
measures may become necessary to de-
velop activity in prime obligations in
preparation for Governmerft long-term
financing. Others believe, however,
that restoration of stability in the
stock market may be followed by a
broader demand for ‘bonds.

Improvement in the bond market is
anxiously awaited in banking circles
as an indication of sustained business
revival. Moreover, considerable financ-
ing is ‘being deferred ‘because new of-
ferings are not being readily absorbed.

Bankers’ bills have been ‘brought to
the fore as an important influence in
the money market as a result of the
Reserve Bank’s repeated reductions in
buying rates. The supply available re-
mains large, however, for banks hold
about $400,000,000 in their portfolios,
it is estimated.

Reserve Bank purchases will tend to
diminish the floating supply theld by
commercial banks and should encour-
age writing of new acceptances. Be-
sides, general money rates are lowered

Investment Bankers

Change
of

Corporate
Name

—=——

Fenton, Davis
& Boyle

Mid ~ West
Securities

Corporation
Investment Bankers
DETROIT

GRAND RAPIDS

 

May 13, 1931

 

¥ Giecnd Rapids’

oldest and largest finan-
cial house, offering
every service conforming
with sound banking
practice, and bringing
these services almost to

the customer’s doorstep

ut

OLD KENT
BANK

2 Downtown Offices

12 Community Offiices

 

 

 

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— PHONE 4774 —

EITTER,
URTIS&
ETTER

Investment Bankers and Brokers

Grand Rapids M uskegon

 

 

+ aoe

+ aoe

May 13, 1931

Pea geo

MICHIGAN TRADESMAN 13

 

and high grade obligations are made
more attractive to the investor.
William Russell White.
[Copyrighted, 1931.]
—> > .
Solution of Rail Crisis Urged.

With railroad revenues showing
slight improvement, from the low
levels of last winter and dividends
threatened by declining earnings, the
need for a constructive solution of the
problem is becoming more pronounced.

Because railroad securities are wide-
ly held by savings banks and insur-
ance companies and ‘because so many
thousands of workers are dependent
for their livelihood on railroad opera-
tions, profitable operation of the coun-
try’s carriers is essential to the wel-
fare of a large part of the population.

Obstacles to ‘be overcome in obtain-
ing higher freight rates or in reducing
wages or in equalizing passenger and
freight competition ‘have discouraged
individual investors.

The difficult situation in which the
railroads find themselves “is an ironi-
cal reminder of the long legislative
campaign aimed at curbing railroad
profits and culminating in the ‘Trans-
portation Act of 1920,” says the Kis-
sel Kinnicut Review.

“Tt is beginning to be realized,” the
monthly continues, “that the railroad
industry has reached maturity and,
contrary to the outlook of the utilities
and mogt of our great industries, ex-
hibits no sustained trend. With the
help of the hindsight of two decades,
it might ‘be possible definitely to place
the point of maturity, or cessation of
growth, somewhere about 1915.”

The rate of growth in population
has been greatly retarded in the last
two decades, it is pointed out, and fur-
ther declines are in prospect. The
rapid expansion of competitive trans-
portation agencies has contributed to
shrinkage in rail revenues.

Asserting that the most discouraging
feature in the situation is the lack of
an upward trend, the Review feels it
would ‘be easy to overestimate the con-
sequences,

“Tn the ‘first place,” it says, “there is
no certainty that the upward tendency
will not be resumed at some time in
the future. And in the second place,
and even more worthy of emphasis,
there is absolute certainty that the
current low level of traffic is far be-
low the normal requirements of the
country.”

[Copyrighted, 1931.]
—
Old and New in Store Arrangement.

The ‘truly modern idea in retail store
arrangement is to get the customers
and the goods to mix. The dominant
thought is: Get the customers to “cir-
culating.’ ‘Throw the entire floor of
the establishment open to the public.
Away with things that obstruct the
movement between the clerks and
goods. Encourage self-service on thé
part of the customer—thus increasing
sales and also reducing expense
through the saving of part of the
clerical effort. A'bove all things, pull
down those lofty precipices of shelv-

 

 

”

ing and make every bit of merchandise

accessib'e to both sight and touch. Ar-
range islands of display tables in the
center of the floor, thus making inspec-
tion and handling of merchandise as

easy and convenient as possible for
the customer.
to stand and point. Surround him with
merchandise on this own level. Place
everything in the store at moderate
heights—and, above the level of the
goods, let the walls show clean, cheer-
ful surfaces. “Let there be light!” is
still good advice for shop keepers to-
day, as it was at the very beginning
of things some thousand's of years ago
—glowing yet mellow light to put the
customer in a responsive mood and to
aid him in his examination of the
goods. Use a bright decorative treat-
ment, with vivid yet tasteful colors in
the displays. The “package age’
which now prevails—in contrast to the
old-fashioned handling of goods in
bulk—lends itself admirably to the new
spirit in decorative, colorful store ar-
rangement.

The fundamental principle of all this
is: Let the customer acquaint himself
freely with ‘the goods, in an intimate
and thoroughly agreeable environ-
ment, Dr. Julius Klein.

os
Makes a Broader Appeal.

Recent disclosures of the under-
lying ibases of systems of paying
bonuses to ‘business executives have
tended to clear the air around this
phase of administrative methods. In
the Bethlehem ‘Steel case the principle
seemed to be that ‘bonuses for good
work done were part of operating ex-
penses to be deducted before dividend
disbursements. In the case of United
States Steel the plan is to distribute a
large number of premiums on salaries
only after all charges have been met
and a sufficient sum earned to provide
for regular dividends. In the latter
instance extraordinary profits are of
direct benefit to officials responsible
for them. In the former capital takes
second place. Both systems have
their advocates. Both furnish incen-
tives to ‘hard and intelligent work.
The Bethlehem Steel plant is fairer,
perhaps, because it eliminates to some
extent the element of general condi-
tions for which no individual can be
held to account. The United States
Steel plan, on the other hand, is an
example of profit sharing which makes
a broader appeal to ‘business men in
general. It has the advantage of af-
fecting a relatively larger number of
employes, and, having been supple-
mented ‘by a broad system of pension
allowances, gives to its beneficiaries a
sense of security ‘as well as a hope of
emolument which cannot but affect
their morale favorably.

——_~+++___

Volume on Glass Luncheon Sets.

Glass luncheon sets, retailing at
$1.98, are developing into one of the
largest volume numbers of the glass-
ware field this season. The sets, ma-
chine made products, are composed of
from thirty-two ‘to forty-three pieces
and are in most demand in rose and
light gren shades. Made to appeal
especially to the Summer trade, the
sets are being featured in housewares

sales this month and are being re-.
. . ee Z
ordered in considerable quantities. The -

heavy demand, according to buyers,
has cut heavily into the sale of low-
end chinaware which producers say
cannot be made to retail at a com-
petitive price.

\Never compel a patron °

 

 

GRAND RAPIDS NATIONAL BANK

Sek.

 

 

 

 

 

Established 18G0—incorporated 1865 —

GRAND RAPIDS NATIONAL COMPANY

Investment Securities
Affiliated with Grand Rapids National Bank

Nine Community Branches

 

 

 

SF Te TTT TG a TT IT IT IF I OT OT GT OT OT CT OT GT OT OT Oe

=r

 

 

 

BUSINESS INSURANCE

The best insurance for your

business is a connection with
a strong bank which is ready
with its support in emergen-
cy, and its co-operation in the

hour of opportunity.

The GRAND RAPIDS SAVINGS BANK,
is such a bank,

STRONG enough to protect you,

LARGE enough to serve you,

SMALL enough to know you.

We invite your account, ’

Business or Personal.

GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel at Home”

17 Convenient Offices

 

 

 

Pe sen srs

 

 

 

 

 

 

14

Why Chain Stores Fail in Their

Purpose.

—When one analyzes the various
ramifications, of the chain store
system there is but one conclusion
possible and that is it is detri-
mental to the welfare of the Na-
tion as a whole. The conception
back of the chain store has been
destructive as the aim has been to
eliminate certain functions in the
retail store under the‘ guise of
economy. The telephone was held
to be a useless store fixture, and
if carried to its conclusions a most
important industry would have
een ruined and thousands of.
Jeople engaged in the industry
Joutd have been thrown out of
work. Extending credit ‘was an-
dther waste charged ‘although a
godsend to many people and one
of dire need under present condi-
tions. Destroy credit’ and the
foundation of the country would
be undermined.

Another of the wasteful prac-
tices charged by the chains “was
the delivery of groceries*:to ‘cus-
tomers, yet to-day the public is
doing much of its own: packing at
the cost of time, shoe leather and
automobile expense. which is cer-
tainly no cheaper :than. the cost
through the merchant. In addition
there is the unemployment forced,
the loss of business to the truck in-
dustry, to local mechanics and
automobile agencies. “Just a ques-
tion of robbing Peter to pay Paul.
Chains considered it “a -waste to
give any money to local civic ven-
tures-and~brazenly declined to do
so, even going so far as to write
letters _s they had no. money,
fo¥ 73 Spun. Ney nas even thoug!
was with the object of teed
local conditions better in which
the chain would benefit. How-
ever, they were out to eliminate
and they carried it on with a

ceaseléss’ hand.

The ext. step was to make-thez,

manufacturers bow to them be-
cause of their large buying power”:
and wide distribution through
their lange number of stores.’They
had logic on their side in a way
but instead of an asset this mass
buying has proved to be a liabil-
ity. The manufacturers were de-
nied profits, some concerns were
forced into bankruptcy and taken
over by the chains at a sacrifice
while others had to start all over
again when the chains’ large or-
ders proved unprofitable. Small
manufacturers could not supply
them and advantage was taken of
large ones wherever they were
weak enough to submit. Many of
them were at the mercy of the
chains because they had been led
into the trap and many manufac-
turers will testify to the fact that
dealing with the chains was very
unprofitable unless it was possible
to make up. on fie Andegiepent.
trade. ~

We know ehcat question that
communities were hampered
through chain store operation.
The country is now aware of the

peta A

MICHIGAN TRADESMAN

destruction to resources, the de-
crease in value of farm lands and
city property of all kinds for
which the chain stores are re-
sponsible to a large extent, as also
the many bank failures which
have occurred over the country
directly traceable to the absorp-
tion of local resources and the
creation of frozen assets and
loans. And yet the chains want
more, as is demonstrated by the
fact that they want all the busi-
ness in the way of merchandising
and would also grab off the re-
maining resources by building
homes. but’ eliminate the local

‘building supply houses, architects

and- are even going to the extent
of denying business to local print-
ers, insurance agencies, etc.

The chain system has been
sacking the towns of this country
in every conceivable manner.
They have had free sway for
about ten years, during which
time they have been milking cities
everywhere. Now the country is
going through the worst panic in
its history, notwithstanding the
Federal Reserve act which was
supposed to forestall depressions.
The country fell for the chain
idea, the mass distribution argu-
ment has failed, the country is in
a horrible mess and to redeem it
it is going to be necessary to re-
turn to the system of building
each town and its resources rather
than the chain system which has
been destroying the resources of
each town wherever it puts in its
appearance. The chain store has
been found wanting and in the
interest of the Nation’s welfare

“must go.

a

‘Dangers Involved in Careless Use of

Fumigants.
A recent tragic occurrence in one of
the large cities of this country has

~ again emphasized the exitreme danger

in the use of poisonous gases as fumi-

‘gating agents in homes and factories.

While the removal of vermin in in-
“dustrial plants, apartment houses and
dweilimgs is a worthy objective, en-
thusiasm to exterminate insects should
be tempered with the utmost ‘caution
and the application of the most in-
telligent type of action.

One of the fumigants employed in
large plants is hydrocyanogen which,
if improperly handled, develops a real
hazard to human life. As a matter
of fact, cyanide is one of the most
deadly agents to animal life known to
chemistry. Its penetrating vapor is
almost miraculous in its power and its
effects nearly instantaneous.

It follows that individuals or com-
mercial exterminating companies who
make a practice of employing this
method of fumigation should be high-
ly proficient in their work and should
exercise great care.

At the present time there is mo law
on the statute books of many states
prohibiting the employment of this
method. However, that the practice is

_considered generally to be extremely

hazardous is proved hy ordinances
which have been passed by many of
the larger cities controlling the prac-

tices of fumigating with this agent.
The wisdom of this action becomes
apparent in the requirements involved.

They include the followimg pro-
visions:

1. That no person or persons shall
be penmitted to fumigate with poison-
ous gases unless examined by the city
officials, and having thus presented
due evidence of their technical knowl-
edge and efficiency.

2. ‘Buildings being treated by this
method must be effectively sealed.

3. Occupants of the building must
be warned to move out.

4. The return of any persons until
thirty-six hours ‘have elapsed and
proper ventilation has taken place is
prohibited.

5. ‘Signs must be placed on the out-
side of the building warning the pub-
lic that this type of fumigation is be-
ing conducted.

Dr. Theodore B. Appel.

—_~++>__
Lansing Grocers Have Enjoyable So-
cial Occasion,

Lansing, May .11—Thursday evening,
May 7, we held ‘a meeting of the ‘Lan-
sing Retail Grocers Association in the
warehouse of the Herndon Fruit Co.
Thirty-three members were present
and some thirty-five invited guests. O.
H. Bailey, Jr., was absent, being ill.
His father read the report of the for-
mer meeting, which was approved.
Enos Ayers acted as Secretary pro
tem. A representative from the Cham-
ber of ‘Commerce addressed us on
what_they call charity work and ex-
plained many activities of the ‘Cham-
ber of Commerce. Frank Preas, Sr.,
had a stroke nearly three weeks ago
and is in a critical condition. After
the business session 'Mr. Herndon set
up a nice lunch of pickles, olives,
cheese, sandwiches and soft drinks.
The boys had a good time and closed
with three cheers for Mr. Herndon.
Many songs were sung and the spirit
of the gathering brought about har-
mony. I am sure the many invited
guests of Mr. ‘'Herndon’s customers
were highly pleased and believe the
outcome will be more members.

M.-C. Goossen.

 

 

May 13, 1931

The Grocer Was Accommodating.

Grocer (To lady who was purchas-
ing a bill) And don’t you want some
cranberries?

Lady (Indignantly)—No! I see your
cat’s asleep on your cranberries.

Grocer—That’s all right, lady, we
don’t mind waking the cat.

————— oS

No man can live happily who re-
gards himself alone, ‘who turns every-
thing ‘to his own advantage. Thou
must live for another, if thou wishest
to live for thyself.—Seneca.

 

These Be Our
Leaders

 

 

Sold only by

The Blodgett-Beckley Co.

Members India Tea Bureau
Main Office Toledo
Detroit Office and Warehouse
517 East Larned Street

 

 

 

 

GRAND RAPIDS
507 Grand Rapids Trust Bidg.
81201

 

LAGEISTERT

Investment Bankers

MUSKEGON
613 Hackley Union Bldg.
25749

 

 

“t=

 

“tm

—

May 13, 1931

MUTUAL FIRE INSURANCE

 

The Oldest Stock Fire Company.

The 179th annual statement of the
Philadelphia (Contributionship, the
oldest fire insurance company in the
country, has been issued. The ‘Con-
tributionship was organized by Benj.
Franklin and his associates, on a mu-
tual basis, because they could not con-
ceive fire insurance as a profit making
business. Forty years after this first
insurance company was organized and
began doing business, another set of
business men met and organized the
first stock fire insurance company in
the country, which they named the
Insurance Company of North Amer-
ica. This stock company, like the ‘Con-

‘ tributionship, has had a long and hon-

orable career, and is still going strong.
The 139th statement shows assets of
$92,841,193, with a surplus of $44,377,-
458. These are impressive totals for
this old stock company. But a figure
that seems more impressive yet is the
statement that the total profits of the
company for 1930 amounted to $6,-
295,852, or over 62 per cent. on the
capital of the company. And this
record was made under the business
conditions prevailing throughout the
country during the past year. The
men who organized these oldest of
American fire insurance companies
evidently laid the foundation's deep and
strong, for the companies surely have
shown enduring qualities in the (so-
called) hazardous business of furnish-
ing fire insurance to their respective
patrons. The one company makes
profit for its policyholders and the
other makes profits for its stockhold-
ers. Both companies furnish first class
protection,

—2o +o

I Smell Smoke.

Half-past three in the morning. Mr.
John Doe, asleep on the top floor of
his suburban home, is pavtially arous-
ed, then sits up with a jerk. Smoke!
He leaps out of bed and in two jumps
is across the floor. He yanks open
the:'door. Poof! Mr. Doe is done for.
What happened? ‘Well, ‘Mr. Doe did
what thousands of others have done—
he inhaled air heated to a temperature
around 700 degrees. ‘Though the fire
that heated the air was 35 feet below
it killed him.

That blaze broke out in the cellar.
The cellar door was, of ‘course, lightly
built. The flames ate their way
through it. Pent up until now, this
outlet increased their fury. Smoke
and intense heat poured into the
ground floor hall. With a swish they
were sucked into the open stair well,
and in the next moment a solid column
of heat was pushed against the hall
ceiling on the top floor. ‘Right at that
moment Mr. Doe jerked open his door.
And ‘since his windows were open,
creating a perfect draft, the heat
whipped through his door like a streak
of lightning.

This may all sound unreal, but it is
exactly what causes more fire deaths
than any other single happening. I’ve
counted thirteen bodies in one upstairs
room, all dead without a burn. So you
can see why experienced firemen, when
they roll up to a blaze in a dwelling,
throw anxious eyes to the top floor,

MICHIGAN TRADESMAN : 15

even though the fire may be plainly
confined to the cellar. .

If you are ever caught in this pre-
dicament, never open that door until
you have felt it with your flat hand
and found it cool. - If it-is hot, make
for an open window immediately. Tf
the height is such that you can get out
safely go. If not, yell for help. As
long as that door is closed behind you,
the time you can safely wait for rescue
will be prolonged. If it is open, your
chances are pretty thin.

Twenty-eight people die every day
from fire in this country. Most of them
die in their homes. Every two minutes
of day and night a home burns some-
where in the United States. To my
mind the curse of this country is its
poorly built houses with deadly open
stair wells; with flimsy ground floors
that let a cellar fire loose in 15 min-
utes; with defective chimneys on un-
sound foundations; with furnaces built
close to wooden partitions; with tin-
der box roofs; with cheap lath and
plaster walls and no fire stops between
floors to prevent flames from racing
through their entire area.

Our failure as home builders seems
to be that we would rather have a sun
porch than a fire-stopped cellar; or a
cute little breakfast nook instead of
a fire-resisting door. But having been
a fireman for forty-three years, those
dead bodies on the top floor. always
impress me more than the handsome
orchid and green bathroom that we
saw ‘when we went through on the

overhaul.
—~++>___

Gas Filled Lamps.

The use of the new type gas filled
lamp has added to the hazard of elec-
trical wiring because these lamps pro-
duce rather high bulb temperatures
and when installed in close proximity
to ignitable material a fire usually re-
sults or if these lamps are installed in
fixtures without adequate ventilation
the temperature of the upper part of
the fixtures ‘usually is increased be-
yond a point of safety. These high
temperature lamps should never be
used in dusty or linty, locations or in
the dusty parts of such plants as flour
mills, grain elevators, coal tipples,
sugar refineries, candy factories, etc.
Paper shades should never be used
in any place. F. O. Evertz.

——_++>___

Stronger Call For Plate Glass.

Both production and shipments of
plate glass are in improved volume, re-
flecting the increased activity by auto-
mobile manufacturers. The jobbing
trade has not been showing much in-
terest and orders from mirror manu-
facturers have also ‘been in light sea-
sonal volume. Indications are favor-
able for an improvement in demand
for window glass as the month gets
under way. Residential building in
various parts of the country is on the
increase and in some sections contracts
let show substantial gains over last
year,

————++ >
Bird Is Arsonist.

In an Eastern city a man dropped a
lighted cigarette stub in front of the
city hall. A pigeon immediately pick-
ed it up and carried it to her nest in
the building, which set the roof on
fire. It necessitated a call for the fire
department.

 

 

1909 22 Years 1931

Losses Paid Promptly — Saving 307%
_For FIRE and WINDSTORM. Insurance

 

 

THE GRAND RAPIDS MERCHANTS
MUTUAL FIRE INSURANCE COMPANY
affiliated with

THE MICHIGAN RETAIL DRY GOODS ASSOCIATION
320 Houseman Bldg. Grand Rapids, Mich.

 

 

FINNISH MUTUAL FIRE INSURANCE CO.

40 Years of
SPECIALIZING LOW COST OF INSURANCE
OF GIVING SERVICE
OF PLEASANT RELATIONSHIP
OF SAVING MONEY FOR THE POLICYHOLDERS

Write or Call

FINNISH MUTUAL FIRE INSURANCE CO.
444 Pine Street, Calumet, Mich.

Mill Mutual Agency
208 N. Capitol Ave.
Lansing, Mich.

Bristol Insurance Agency
329 Western Ave.
Muskegon, Mich.

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

nexacus 30% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

 

 

 

PROTECTINGINDUSTRY

No risk is too large and no
risk is too small to receive the
painstaking service of the
Federal Mutuals. Any prop-
erty owner with a risk that
meets the rigid inspection of
this organization is eligible for
insurance.

FEDERAL HARDWARE & IMPLEMENT MUTUALS

Retail Hardware Mutual Fire Ins.Co. Hardware Dealers Mutual Fire Ins. Co
Minneapolis, Minnesota Stevens Point, Wisconsin :
Minnesota Implement Mutual Fire Ins. Co.
Owatonna, Minnesota

 

 

 

 

 

 

 

 

 

 

 

16

MICHIGAN TRADESMAN

May 13, 1931

 

FIFTY. YEARS IN TRADE.

Remarkable Career of O. P. DeWitt,
of St. Johns.

Olney Place DeWitt was born on a
farm eighteen miles from Syracuse, N.
Y., Jan. 24, 1858. His antecedents on
both sides were of Holland descent.
During his ‘boyhood and early man-
hood he lived on his father’s farm, go-
ing to school winters and working on
the farm summers.

When he was twenty years old the
family removed to Riley, Clinton
county, locating on a farm, where sev-
eral years were spent in clearing the
land of splendid virgin timber which
was ‘burned in huge bonfires. For a
few winters the taught school in the
Southern part of the county and work-
ed in a grocery store in Lansing dur-
ing the summer months. After grad-
uating from the business college in
Lansing he was persuaded to give up
school teaching and devote his entire
time to business. His first experience
along mercantile lines was the man-
agement of a grange store at Lansing,
which activity covered a period of
eighteen months. On ‘May 18, 1881,
Mr. DeWitt removed to St. Johns
and, together with Milo Pincomb,
bought the grocery store located
where the Glaspie drug store now
stands from Giles Gibbs. ‘After a year
and a half this partnership was dis-
solved and in 1883 Mr. DeWitt took
over the ‘business of Nelson Griswold,
located in the ‘basement of the Plum-
stead building, where the St. Johns
National ‘Bank now stands. Associat-
ed with Mr. DeWitt in this location
were Frank Davis, Miss Fisk, A. G.
Jones and Car] LeBaron.

In 1899 he engaged in the wholesale
grocery ‘business in connection with
the retail ‘sstore.. In 1900 the retail
store was discontinued and the volume
of the wholesale business was more
than doubled .that year. Little outside
business was done in those days ex-
cept at Fowler, Westphalia, Ovid and
Shepardsville, and all shipments were
made by freight. In 1908, Lee A. De-
Witt, the older son, was taken into
‘the firm and in January, 1921, Mark
‘A. DeWitt entered the business. Now
every town and city within a radius of
forty-five miles is served by this
greatest and strongest of St. Johns’
business firms.

Mr. DeWitt was married in Novem-
ber, 1879, to Miss Hattie Jones, of
Riley. Two sons were the fruits of
the union—Lee and Mark. Both are
married and are residents of St. Johns.
Mrs. DeWitt died ‘Sept. 28, 1929. Mr.
DeWitt divides his time between the
homes of his two sons.

Mr. DeWitt attends the Congrega-
tional church and is a Mason up to and
including the K. T. orders. He also
belongs to Saladin Temple, Nobles of
the Mystic Shrine, Grand Rapids.

' Mr. DeWitt has given very little
attention to politics, but ‘served the
city of St. Johns as mayor one year
several years ago. He has always
been first and foremost in every move-
ment which has for its object the bet-
terment of business, social or moral

conditions in the community, county

and State.. No worthy cause has ever
been turned down or discouraged by
him.

 

 

 

 

 

The above picture of the O. P. DeWitt grocery was made about 1883, when the
store was in the basement of the Plumstead block (present National Bank site).
In the upper left window is Charles Reeves, once democratic mayor of St. Johns.
Center window, Sam Davis, popular colored barber. Left to right below: O. P.
DeWitt, Percy Todd, Mrs. John Tranchell, Allie G. Jones and Eddie Cowles.
In the background between Mr. Todd and Mrs. Tranchell may be dimly seen
Mrs. Louis Griswold, whose husband conducted the Griswold House here.

 

O. P. DeWitt
As he looks now.

 

 

 

Mr. DeWitt as he looked thirty years ago

 

 

ae

uf

* .
a ns

uf

May 13, 1931

Mr. DeWitt was a great friend and
admirer of the late Samuel M. Lemon
and was interested as a stockholder in
the Lemon & Wheeler Company for
several years.

Mr. DeWitt is absolutely without a
hobby. He does not fish or hunt or
play golf. His business is everything
to him and receives his undivided at-
tention during his waking ‘hours. If
he were asked to describe the features
to which he attributes his success, he
would undoubtedly reply, “Hard work
and close attention to business.” And
he would be pretty near right in his
designation, although the high stand-
ard he has always insisted on maintain-
ing in his business has had much to
do with its growth and expansion, Mr.
DeWitt is the soul of honor in all his
dealings. His reputation has always
He is a man whose
word -has always ‘been as good as his
bond.

been albove par.

Because of some controversy with
the mercantiie agencies some years
ago, he thas never made a report of
his financial condition to them. As
a result, they have never given him
and his associates a capital rating, but
have accorded them the highest credit
rating at their command. Mr. DeWitt
was one of the first subscribers for the
Michigan Tradesman, starting with the
first issue in September, 1883. He has
never missed reading the paper care-
fully and critically for the past forty-
seven years and expects to continue
his attitude toward the publication as
long as he lives. He has always seen
to it that his traveling representatives
read the paper with care and_thor-
oughness,

Dowered with a wealth of sympathy
and tolerance, Mr. DeWitt is a human
diamond, perfectly cut and polished,
yie‘'ding a maximum of intellectual
luster and moral beauty. ‘There is a
fine grain of chivalry in his nature. It
runs through the whole composition
of his character. Accustomed to com-
mand, his chivalry will not permit him
to abuse his power. It is used instead,
to carry out his duty, never for his
personal aggrandizement. He is cour-
teous, he is kind, he is considerate.
Courtesy is the patent of his moral
nobility; kindness, the shield of his
spiritual aristocracy; consideration, the
hall mark of his intellectual dignity.
He is kind ‘because of an inherent
fineness of spirit. There is no coarse
fiber in his soul. He is considerate at
all times of the feelings of others and
ef the rights of others, because his
mind is sensitive to the appeal of the
right, the fine, the good. His char-
acter is clean, attuned to respond to
the high, and so his career has been
accompanied by a radiance of beauty
that nothing can ever obscure.

—_—_+ +. _____

Poor Teeth as Cause of Sickness.

People generally are more and more
realizing the economic importance of
health. The fact that the material
wealth of a community is directly in-
fluenced iby the health of its citizens
no longer needs to ‘be proved.

Particularly in the last few years the
subject of health has assumed un-
precedented emphasis in books, maga-
zines, advertisements and from the
lecture platform. However, with all

MICHIGAN

the information that has been made
available, there yet remains much to
be said on the care of the mouth and
its direct relation to physical well-
being.

Literally there are thousands of per-
sons who studiously read everything
they can obtain on questions of diet,
fresh air, exercise and sleep; and yet,
for some strange reason, continue to
be quite indifferent to the fundamental
rules and practices that represent a
logical and scientific mouth hygiene
for themselves.

Only a few days ago, for example,
a very successful manufacturer be-
came constitutionally ill, For a num-
ber of years he had ‘boasted of his
vitality and the methods he employed
to keep fit.

“Setting-up exercises, horseback
rides, golf, intelligent use of food and
eight ‘hours‘ sleep each night are the
things upon which I rely to keep my-
self in prime physical condition. You
see,” said he, “I use my head in health
matters just as I do in business ones.”

His reasoning was absolutely cor-
rect as far as it went. What he did
not appreciate, however, was that the
particular part of his head represented
by his teeth needed especial attention.
Therefore, in spite of his very definite
interest in his ‘body, he now is a very
sick man,

Until the average individual suffi-
ciently realizes the importance to gen-
eral physical health of a properly
cared for mouth, serious and frequently
killing diseases will continue to grasp
the unsuspected and lay them low.

It therefore follows that there is
much more to the mouth problem than
keeping the teeth white and in un-
wisely employing them as a gateway
to swallow food—the latter, by the
way, being a popular method of de-
veloping disease ‘and in more instances
than is suspected of causing death
itself. Teeth are people’s best friends.
They deserve to ‘be treated as such.

Dr. C. J. ‘Hollister.
—_——__»~++-—____
Independent in Every Sense of the
Word.

The United Press recently told of a
merchant in a small Montana town
who had rejected a bill of goods from
a whotesale firm. The wholesaler,
preparing to sue for colléction, wrote
to the railroad agent for information
relative to the shipment of merchan-
dise; to the president of the bank for
information concerning the financial
standing of the merchant; to the
mayor asking him to recommend an
attorney to handle the case, and to the
merchant threatening suit.

By return mail he received the fol-
lowing reply: i

“T received your letter telling me I
had better pay up.

“T am the railroad agent here and
received your letter about the ship-
ment.

“T am the president and sole owner
of the bank and can assure you as to
thy financial standing.

“As mayor of the town, I hesitate to,
refer you to a lawyer since I am the’

only member of the bar in this vicinity.

“And if I were not the pastor of the
only church here, I would tell you to
go to hell.”

 

TRADESMAN 17

 

COLLECTIONS

We make collections in all cities. Bonded to the State of Michigan.
Prompt remittance of all moneys collected is guaranteed. Write us
for information regarding our system of making collections.

CREDITOR’S COLLECTION BUREAU
7th Fl. Lafayette Bldg.,
Detroit, Michigan

Telephone
Cadillac 1411-1412

 

 

 

—
tre. 10z

MUELLERS

COOKED
PAGHET?

 

a

)

  

MUELLER.

A name that has survived various gen-
eral trade situations and has steadfastly
stood as a symbol of quality and fair
dealing since 1867.

Mueller Products are widely advertised
and favorably known to your trade.
No other item in your store is more
valuable as a leader to be displayed and
featured regulariy.

  

Mueller Macaroni
Products

Largest Selling Brand in America

ace 102.

WUELLERS

 

C. F. Mueller Co.
Jersey City New Jersey

  

 

 

YOUR HOME too

will enjoy the added

Comfort and Charm
of

COYE AWNINGS

Let us give you an estimate.

CHAS. A. COYE, INC.

Campau Ave. & Louis St., Grand Rapids, Mich.

   

  
 
  

a / J Y
f7 = >

7 ‘A,
i |
SC THING

  
    

  

 

 

 

 

Corduroy Tires

Known from the Canadian Border to the Gulf—and from New
York Harbor to the Golden Gate—the Corduroy Tire has in ten
years gained a reputation for value, for superlative performance
and dependability that is second to none!

The Corduroy Dealer organization dots the nation’s map in
metropolis and hamlet. It is an organization that swears
allegiance to the Corduroy Tire because of long years of unfail-
ing tire satisfaction to the motorists of the country.

Go to your Corduroy Dealer today. Ask to see the tire. Big—
Sturdy—Handsome in all its strength and toughness, the Cor-
duroy Tire will sell itself to you strictly on its merit.

CORDUROY TIRE CO.
Grand Rapids, Mick.

 

 

 

18

MICHIGAN TRADESMAN

 

May 13, 1931

 

DRY GOODS

Michigan Retail Dry Goods Association.

President — Geo. E. Martin, Benton
Harbor.

First Vice-President —J. T. Milliken,
Traverse City.

Second Vice-President—George C. Pratt,
Grand Rapids.

Secretary-Treasurer—Thomas Pitketh-
ly, Flint.

Manager—Jason E. Hammond, Lansing.

 

New Weaves, Color Combinations and
Printed Designs.

Cotton mesh, cotton tweed, cotton
net, pique, corduroy, batiste, organdy.
Handkerchief linen printed in good de-
signs, new French linens soft in tex-
ture and marvelous in color, dark linen
suits and ‘bright linen pajamas—these
are some of the ffashions that are
bound to tempt any one confronted
with the agreeable task of assembling
a vacation wardrobe. For cotton and
linen have become so varied and are so
imaginatively treated that one could
be appropriately clad all Summer, for
all occasions from sports to evening,
with nothing else. Not that one would,
what with the indisputable charms and
advantages of silks and thin woolens.
But it could be done, and this very
fact emphasizes the long fashion
strides these fabrics have taken in re-
cent years.

Nor are they, by any means, limited
to the vacation scene. From present
indications, certain types seem destined
to occupy an important place in the
wardrobes of those who spend a good
portion of the Summer in town. The
linen suits in such dark colors as navy
and brown are awfully smart. (These
have to be very well tailored.) The
town cottons go in for small light de-
signs on dark grounds, and are espec-
ially happy in dress and packet com-
binations. ‘These fashions can ‘be ob-
tained at prices that will delight thrifty
souls, and at the same time they em-
body style points that will be appre-
ciated ‘by critical eyes.

For sports things, a new fabric has
appeared that is causing a good deal
of comment in the market right now.
It is called cordknit, and looks just
like what the name implies—sort of a
ropy cotton string im a casual coarse
weave and grand colors.

Some of its uses are illustrated fre-
quently. It is employed, for example,
in jackets of all lengths. (Try and get
along without jackets at your own risk
this Sunimer.). Two are outstanding
—one is sleeveless and very short and
vivid as to color, with its combination
of white, orange and tbrown. Above
is a long-sleeved three-quarter coat
(a length considered very smart at
present) in bright, clear yellow with a
dash of green and white introduced in
the way of braid trimming the pockets.
Cordknit also appears in brown, in a
stunning red, in pink, blue, beige, gray,
green and, of course, white.

Should you choose a jacket in this
fabric to wear over a sleeveless white
dress, you can complete your ensem-
ble with a harmonizing hat and ‘hag.

Another cotton fabric which aroused
our enthusiasm is a new zigzag weave.
It looks expensive, but isn’t. This is
used for the smartly simple yellow
dress, which has a wwell-tailored look
further enhanced ‘by brown buttons
and a brown leather belt. Buttons and
belts, you wiil find, contribute a great

deal of decorative value to sports

fashions this season.

Turning to the fonmal mode, we
find organdy and eyelet embroidered
batiste firmly entrenched. If you
should guess this type of thing to bbe
the particular darling of the  well-
dressed college senior, you would
guess wrong. At the Vassar senior
prom, we hear, cotton evening gowns
were conspicuously absent; on the
other hand, they registered heavily at
a large and important New York func-
tion just a few nights ago.

‘Chanel, Lanvin, Augustabernard and
Poiret are some of the important Paris
designers whose sponsorship of formal
cottons has had a good deal to do with
the new prestige of these fabrics. If
your evening wardrobe is suffering
from an overdose of white satin, their
confections in organdy dotted swiss or
cross-barred tmuslin are guaranteed to
revive it. Boue Soeurs continue to
feature the organdy frocks adorned
with fine hand embroidery for which
they have long been famous. ‘This
house likes to combine embroidered
organdy with all sorts of other fa‘brics
—taffeta, peau de soie or lace, for ex-
ample.

Linen is having the time of its life.
Never before ,it is safe to say, has
this fabric received or so well merited
the attention it is getting right- now.
Always a favorite for ‘beach pajamas,
it continues important in this fie!d and
appears in some of the most attractive
models we have seen. One is a very
practical version, for it carries a spare
skirt of white linen. Wear this instead
of trousers, with the blouse tucked in
or not as you please, and you have a
conventional sports costume. These
pajamas ‘belong to a series which em-
ploy different state emblems for
decoration, and the motif is repeated
on the enormous linen ‘beach hats that
go with them. ‘They are available in
New York, as are all the other
fashions mentioned.

Color contrast is well worked out in
many of the current linen fashions.
The old favorite combination of red,
white and blue appears again and
again, and yellow, green and ‘brown
often accent white effectively.

In the accessory field, cottons and
linens are ‘both enjoying a triumphant
season. Linen sports handkerchiefs in
bright colors, linen ‘hats and blouses
are irresistible. Cotton is smartly
represented in string ‘berets, pique
flowers and scarfs, cord belts, stitched
gloves and lisle mesh hose—-N. Y.
Times.

2g
Fine Jewelry Sales Off.

While a larger retail turnover is ex-
pected next month and during the
traditional wedding period in June,
trade in ‘fine jewelry continues to re-
flect the current economic situation.
New business from retailers is de-
veloping slowly, and indications aré
said to be that in many cases current
stocks on hand will serve retailers for
some time to come. Prices have been
readjusted in the wholesale trades,
sharp reductions having been made by
manufacturers on more expensive
pieces which, prior to the depression,
were finding a substantial’ market. In
the absence of sustained buying: from
retailers, manufacturers and whole-

salers are trying to develop other out-
lets, in some cases through direct
selling.
——_»-
Start Enquiry on Russian Rugs.
Protests voiced by local rug im-
porters against the marketing of
Soviet .floor coverings here have at-
tracted attention of the Federal Tar-
iff Commission, which ‘thas sent con-
fidential agents to investigate.
cording to reports in the trade the
tariff investigators are particularly in-
terested in importers’ claims that the
Soviet government ‘thas exchanged
wheat for rugs in Persia and shipped
the rugs to this market and London
to ‘be sold for cash. ‘The Tariff \Com-
mission was considering imposing an
anti-dumping duty against such im-
ports in order to prevent a flood of
goods which might ‘be sold at prices
with which domestic producers and
other importers could not compete.
-————- +»
Would Push Sale of Better Lamps.
Jobbers of better grade floor and
table lamps retailing from $20 upward
are discussing the advisability of mak-
ing a special sales drive to induce re-
tailers to stock their merchandise in
large quantities for sale as wedding
gifts in June. A fair volume of busi-
ness can be built up for the better
grade lamps, they argue, provided re-
tailers will agree to promote their sale.
Emphasis placed upon low-end goods
over the past year, they contend, has
done more than the ‘business depres-
sion in curtailing the sale of ‘better
goods. Examples of stores which re-
ceived a prompt response to recent
offerings of higher price lamps are
cited by the sales agents in support of
their claims.
—_>>—___
Giftware Buyers Seek Novelties.
Giftware buyers ‘have (been active in
the market, ordering novelties for sale
in special promotional events planned
for the middle of next month. Articles
in the low-price field, suitable for the
decoration of Summer homes, were in
chief demand. Among the items on
which orders are reported good, is a
bridge novelty made in metal and con-
taining from four to eight compart-
ments for ho!ding packages of cards or
cigarettes. The compartments, oper-
ated by a ‘spring attachment, swing
out when in use and fold back into
place again when the spring is pressed.
The article retails around $5, is made
in square and octagonal shapes and
decorated in pastel colors.
———_->>____
Forward Toy Buying Slow.
Lack of substantial orders for toys
for holiday shipment is proving a
source of keen disappointment to the
trade. While manufacturers are hop-
ing for some change in the situation
with the opening of the Chicago toy
fair this week, the two toy fairs in
New York City this year ‘have not
stimulated the active placing of for-
ward orders that was desired. ‘At the
moment, however, there is a fairly
good volume of busineess in playthings
for current and early Summer selling.
It is felt that the holding of children’s
day on the first Saturday in June will
stimulate seasonal activity, but no
trade-wide promotional plans for this
day are being developed this year.

 

a titans pam oan Aaa A ee EE

Ac-.

Curtain Goods Shortage Acute.

Heavy buying by curtain manufac-
turers this Spring has cleared the low-
end curtain goods market of all desir-
able materials and converters find
themselves “sold up” on Spring and
Summer merchandise. This is the first
season in more than five years when
goods have: moved at such a healthy
pace, converters assert. Fall buying,
mainly on pastel shades, is well under
way, with some manufacturers cover-
ing requirements to the end of Octo-
ber. The current situation presents a
sharp contrast with last year, when
Fall orders were placed as late as
August and early September. The
average price increase of 5 per cent.
on Spring goods is being applied to the
Fall merchandise, but no additional
advances are planned.

a

: Better Price Clock Sales Off.

Manufacturers of high price electric
clocks report that the excellent de-
mand enjoyed through the early
months of this year has fallen off to a
large extent within the last two weeks.
No price reductions are contemplated,
however, as producers regard the lull
as temporary. One manufacturer, in
fact, has increased prices on the ground
that production costs are higher. A
revival in demand is expected when
June shopping gets under way. The
type of clocks affected are those retail-
ing for $20 and over. Popular price
electric clocks selling at $5 and under
are still in active demand.

 

To stand ace high, ibe lowly.

 

FIRST CHOICE
of
SMART WOMEN

“Luce Belle

HUMAN HAIR NETS

They actually sell on sight
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We furnish merchandising co-
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$9.00 a gross for our famous
WATER WAVE NETS which
are in such great demand.

Also importers of the renowned

ONICTHY

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Get our quotations on YOUR
own brand.

 

NATIONAL GARY
CORPORATION

Successors to
NATIONAL TRADING CO.
and THEO. H. GARY CO.

47 East 19th St.. New York. N. Y.
535 South Franklin St., Chicago, Il.

 

 

 

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May 13, 1931

MICHIGAN TRADESMAN

19

 

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-

portation, Bldg., Detroit.

 

National Sport Shoe Weeks.

The process of departmentizing the
stock makes possible the measurement
of sale of each stock so that rate of
turnover, gross and net profit of all
of the items of merchandising can be
estimated in the entire store on the
basis of measurement of each model
stock classification.

For the purpose of developing sales
between May 15 and July 4, we will
consider the small model stock* that
permits day by day study and test, re-
order and realignment, so that it will
be possible after July 4, to say: With
this mode] stock and with this selling
plan we were able to sell so many
pairs of shoes and we have reached
the point of minimum stock for clear-
ance with a definite profit—known and
calculated on this section of the store’s
stock.

In this model stock plan, an ideal
collection of shoes, bought for a defi-
nite price, is carefully merchandised
and is found to produce definite results
in the money, time and interest in-
vested.

To develop a short model stock,
capable «of doing a sport shoe ‘busimess
in the selling weeks of May 15 to July
4, it is necessary tto realize the great
possibility of sport shoe service to the
public during this period of time, pro-
viding the store has the right mer-
chandise at the right price and in the
right sizes. ‘There must also be a
common sense co-relation of the poli-
cies of the store as a whole. Our plan
has the merit of consolidating the
merchandising power of the store so
that it presents a single front—one
part of the store does mot fight other
parts but strives in its own division to
make the plan effective.

Keep in mind the fact that between
May 15 and July 4, the public is sport-
shoe minded and there is already a
tendency on its part to come to the
shoe store for a sport class of foot-
wear. ‘Study this rule—The model
stock plan progresses step by step—

eaeh so closely related with the entire -

mercHahdising effort for this period of

time ‘becomes an integral: campaign, -

definite from beginning to end. Pro-
cedure is as follows:

1.. Determine the class of merchan-
dise salable in your community and
prepare ito buy shoes capable of sub-
stantial mark-up.

2. ‘Concentrate your buying on the
fewest possible types of shoes and
start your promotion with a fair stock
capable of replenishment.

3. ‘Provide a method of recording
the stock as one definite department
whose selling life will be six or seven
weeks—with positive clearance at the
end.

4. Build up in full lines complete
stocks that will. turn- over rapidly.-

5. Regulate the size of the stock by
a selling calendar that shows in detail
the pair sale day by day during the
period.

6. On the definite record of sales,
estimate your need of shoes so that

fresh sizes can be supplied during the
period.

This model stock plan depends upon
the merchant’s real ability in buying
for the public. The economic reason
for stock shoe promotion in this period
is that a store fulfills a need in collect-
ing merchandise in quantities into a
shop convenient for a number of peo-
ple to come to and buy in pair quan-
tities. The plan goes further by
showing several methods of advertis-
ing, window display and store promo-
tion to bring the greatest number of
customers and the better and more
enthusiastic tthe co-operation of the
store, the greater will be the success
of the plan.

If any goods do not sell fast enough
under this plan, mark them down im-
mediately to the next lower price level
and advertise them. They will not only
sell in season but will influence the sale
of more profitable goods if the sales-
men on the floor make it a point to
grade up some of the customers with
the first showing of the shoes.

‘We have made the period of Nation-
al Sport ‘Shoe promotion from May 15
to July 4 so that a sufficient leeway
for weather hazard may be taken into
account for other sections of the coun-
try. Therefore, a delayed season
should not necessarily cut down pos-
sible sales or total profits.

We must keep constantly in mind
that even if a stock is made up en-
tirely of desirable items, this stock can
remain a model stock as the days and
weeks go on—a stock that will bring
the greatest total profit—only if all
conditions are maintained so that it
will turn a sufficient number of times.
This means that articles less recently
bought must be cleared ouf so rapidly
that they make way for fresh new
merchandise by the time it is in de-
mand. Under the model stock plan
this can be done with much less loss
and’ often with net profits.

The model stock plan will not call
for an investment larger than the
smallest: sum that will give a stock
complete enough. to bring greater total
profits because of the co-ordination of
selling plans.

Three parts into which planning
naturally divides are:

1. (Planning ahead for as long as the
business will continue. This means
carefully planning indefinitely ahead

to increase goodwill, to conserve the

reputation of the store for honest and
fair treatment, to avoid anything that
threatens the general fundamental
basis of the goodwill value of the busi-
ness. .

2. Planning defimitely as far ahead
as is practical, necessary, and possible
for carrying out the model stock plan
in the best way.

3. Making written plans ahead for
each subdivision of the store.

‘This new phase in merchandising is
the logical outgrowth of our old friend
“Concentration of Stock” with his side
partmer, “More Sizes and Less Styles.”
The difference between the former or-
der and the present amplification is
that the first is the kindergarten, whilé
the “Model Stock Plan” is the grade
school, It is the opinion of some that
business has yet to go to high school,
possibly through college and even to
a post graduate school before it is

really educated to where distribution
and production are thoroughly co-
ordinated.

‘Merchants in small stores are apt
to try to cover too wide a spread of
styles in their endeavor to satisfy every
customer entering their door. This is
done mainly as a_ self-justification
measure in an attempt to offset com-
parison with larger stores.

‘This same fear is evidenced by the
large stores, as they try to duplicate
nearly every price on the street and so
stretch their resources over too wide
a field.

A clerk’s alibi for losing a sale is

usually “not the right kind,” or “price.

too high.” ‘This is accepted by the
management when possibly the true
facts of the case were that due to the
lack of a definite planning of the stock,
it was scattered so thin that the sales-
man had no chance.—Boot and Shoe

Recorder.
—_»-+>—____

Can My Store Sell Sport Shoes?

Millions of men, women and _ chil-
dren all on the move—all on their way
to enjoy the summertime out of doors
—each thinking, planning to be out in
the open as much as possible—each
a prospective customer for outdoor
footwear.

The interest is there—the desire is
there—the need is there. Minds are
receptive. The main idea left for you
to sell to the outdoor enthusiasts of
your community is that your store is
the best place to ‘buy sport shoes—for
spectator or player.

Right at the start of the season
your audience of prospective cus-
tomers is greater by far than it will be
later, after many have supplied their
needs.

Concentrating on the ‘big idea at this
opportune time ‘will bring immediate
returns and register an idea that will
make your regular summer advertising
of sport shoes just that much stronger,

And the unfortunate fact that so
many shoe stores pass up the chance
will make the store that does put over
sport shoe week! in an_ enthusiastic
way all the more outstanding as the
sport shoe center of the community
for the 1931 summer ‘season.

You must have good stocks and good
styles, carefully selected to meet the
requirements and anticipated demand.
To arouse anticipation and then dis-
appoint them, leaves a very bad im-
pression—loses customers.

You must plan. A haphazard pro-

motion quickly reveals the lack of en-
thusiasm and interest and the pros-
pective customer, quick to sense it,
takes no interest whatever.

Furthermore, planned promotion
achieves results with less expenditure,
because planning is based on ideas—
and good ideas will sell shoes without
extravagance in promotion—either in
advertising or displays—-Boot and
Shoe Recorder.

——_——> ~~» > ____
Homesickness.

A fireman at Marysville, Ohio, took
his ‘rst day off in eighteen years and
spent eighteen hours of his day off in
an engine house of a neighboring city.

—_——_>+-___-

Hateful to me as the gates of Hades
is he who hides one thing in his mind
and speaks another.—Homer.

 

TORSON SHOES
Going Ahead
in 193]

Creating Sales and Profits
for Alert Merchants

 

$4.00 - $5.00 - $6.00

Torson Arch Shoes
For Men
$6.00 and $7.00

 

 

 

 

 

Nationally Advertised-$4.50

For complete information about
our lines, advertising campaigns,
dealer merchandising plans, write
direct to:

HEROLD BERTSCH SHOE

Shoe Manufacturers since 1892
11-15 Commerce Ave., S. W.
GRAND RAPIDS, MICHIGAN.

 

 

 

Mutual Building

 

Save On Your Insurance
By Placing It With The

MICHIGAN SHOE DEALERS

MUTUAL FIRE INSURANCE COMPANY
LANSING, MICHIGAN

Phone 20741

 

 

 

MICHIGAN TRADESMAN

May 13, 1931

 

RETAIL GROCER

Retail Grocers and Meat Dealers Asscocia-

 

: tion of Michigan. the retail grocery ‘business,” will make there from choice. One man with This is accounted for largely be- ey

President—William Schultz, Ann Arbor. ; : : ae . : :

First Vice-President—Paul Schmidt, ws all smile, but there are slips so few spectacular success behind him in cause he knew he did not know the
ar Vic teechient.k. Melia pa. of this character that we can afford Berkeley, ‘California, was fireman on a business. Therefore, he took counsel
toskey. : : the smile and welcome the solid stuff. locomotive when his father-in-law with those who did know. He pains- i
Ha eget — Herman Hanson, Grand There is inspiration for me in the died, leaving a going grocery store takingly followed that counsel. He

Treasurer—O. H. Bailey, Sr., Lansing. fact that this istudy was of Philadelphia behind him. This young man took was also industrious, attentive, care-

a. Ue wo a conditions, ‘because that town is per- hold and has made a wonderful suc- (Continued on page 31) j

Detroit; Clayton F. Spaulding, Battle haps the most perfectly developed a

ee re Perea. Feuer laboratory example of the outworking

Valuable Government Bulletin Recent- of unrestricted competition between 4
ly Circulated By U. S. chain and individual grocers through a For Over 47 Years Y

When the young men in the Bureau score and a half of years or even
of Foreign and Domestic Commerce longer. Philadelphia, in fact, has had ; (
study a business condition and report such experience from the beginning of - - « Since 1882 ‘
simply what they find, confining them- real chain grocer development. And
selves to the facts uncovered, their re- yet— R E D * Ss TA R Y EA Ss T iL
ports are useful and valuable. That In this, our third city of 2,000,000
always has been the Harvard system. inhabitants, only thirty-five individual H4s been marketed under the most exacting requirement . . . that it
Harvard not only pioneered this work, grocers went through ‘bankruptcy in be of the highest quality . . . regardless of production cost.
tut always has reported plainly and the fifty-one months, Jan. 1, 1925, to Strict adherence to this policy has merited a host of friends who insist
succinctly its bare findings. It ‘hardly Mar, 31, 1929. That is not the whole on Red Star Yeast as the... ,
ever makes a comment. Its bulletins story, of course, because investigation ; *BEST FOR ALL USES
reflect facts with only such elucida- shows that for every grocer who goes It will fulfill Your Customers’ expectations, too!
tions as serve to make those facts through bankruptcy four others fail; 20c A DOZEN (Delivered)
easily understandable. Its analysis is that is, they go out of business, caus- YOUR PROFIT is 50% on cost selling at 2 cakes for 5c “i
always so simply clear that he who ing loss to their creditors, without go- Our Branch in or near your city guarantees a Fresh Supply
runs may read. ing through the courts. These two

The Washington ‘boys have latterly glasses would account for about 175 RED STAR YEAST & PRODUCTS CO.
departed from this plan to the extent grocers who did not succeed. Main Office - Milwaukee, Wisc. |
— =a ne a = Finally, in addition to this 175, there Detroit Branch—1234 W. Fort St. Grand Rapids Branch—515 Division Ave.. S.

ndings. hat mignt be ali rignt 1 were many others who failed to suc- :
they were trained, practical business ceed, he liquidated and retired, *¥* STRICTLY INDEPENDENT—SINCE 1882 **
men with a background of iorg experi- with loss of part or all of their invest-
euce. ‘But boys with caly academic ment, but without loss to creditors. e ; ° va
knowledge of business, boys who never ‘The basis of this investigation, made Build up your goodwill with
have tied a package—cxcept perhaps in the early months of 1929, was re- h bi d h '
during summer vacations—and who ports from 1371 independent grocery t e 1g re eart! wt
have had little or no contact with stores of all sections of the city and We ?
practical ‘business are not equipped to all sizes. In making this investigation Buy Michigan- ‘
interpret findings to real merchants. letters were sent to the grocers listed grown vegeta- {

So they write long fairy tales of in a 1927 directory and 20 per cent. of bles and fruits oF brand :
how Sam Grofax looks at this or that the letters were returned with nota- - +. packed in L:
in an attempt, evidently, to get their tions that such ‘stores were out of Michigan. ;
information through to the average business. . Hart Brand YOu know \
storekeeper. The weakness of this is Out of the thirty-five bankruptcy has made mon- : ess 4
twofold: They fail to reach the aver- cases, previous experience history was ey for Michi- in ‘
age man because he is impervious to obtained on twenty-six. Of these, gan grocers for j
any sort of reading. Progress never twenty had had previous grocery ex- 40 years. :
results from any effort on the part of perience. The remaining six had been ‘
any kind of averages among men. It wool sorter, peanut vender, shoemaker, W. R. Roach :
always comes ‘because exceptional meat cutter, merchant tailor and labor- & Co.
men put forth intelligent thought and er; and out of the 1371, not failures as Grand Rapids
effort to bring it about. Thus, second, yet, 740 were without previous zro-
these boys fail ‘because the fairy tales cery experience. ‘
they write for such sub-standard in- ‘Here, then, we have this amazing 5 :
tellects cannot be waded through by condition: That in this prime chain Always stock these high quality flours, that
merchants of ability. Those men have store city ‘bankruptcy cases and all are fully guaranteed, and widely advertised.
scant patience with long winded yarns other failures, with loss to creditors, " A: &
—stories full of ‘superfluous words. average thirty-six per year; and if we LILY WHITE FLOUR
Such emanations, therefore, go for have 6,000 grocery stores of all kinds . -
naught—or worse. in Philadelphia, with some 3,000 indi- The Flour the best cooks use.

I have just received a Washington yidually owned, this shows % per cent. - <<).
document, Trade Information Bulletin disastrous failures per annum, while Rowena Yes Ma’am Graham Rowena Buckwheat Compound )
No. 700, which consists of twelve the average of those who change busi- Rowena Golden G. Meal Rowena Whole Wheat Flour
pages, including summary, the facts ess annually for any reason runs Rowena Pancake Flour Rowena Cake and Biscuit , ij :
in detail and ten tabulations. It can about 10 per cent. of the total per . f
easily be read carefully, attentively, in ear. Vy ll City Milli C G d R id Mi hi oF
an evening and may ‘be scanned and Quite apparently, then, knowledge— a ey Ing 0. ran ap S, IC igan | .
held for later re-reading in an hour. so-called—of the grocery business is

‘This pamphlet can be obtained from ' mn Ww:
the Sur aia of eae misneg me — - 3 se PARCEL FREIGHT SERVICE “

P » enters that business. Perhaps this is Cheaper than Freight or Express on smail parcels up to 20 Ibs. ;
Washington, for ten cents, and no gro- another instance of a little knowledge 4 Fast Services Daily To Big Rapids and North on U.S. 131. East to Belding,
. ‘i . ee Greenville, Edmore, Alma, and Saginaw District. ‘

cer, regardless of his knowledge and being a dangerous thing. For it is

: : : . NORTH STAR LINE, INC. ope
experience, can afford not to send for certain that there is training, properly R. E. TIMM, Gen. Mgr. °
it and read it. For there is no grocer so-called, in mighty few grocery Crathmore Hotel Station, Phone 81138 Grand Rapids, Michigan
anywhere who is not apt to learn some stores ‘to-day. Some old timers do a ‘
vitally important ithings from this  fittle of it, but in most stores the -
document. At worst he is sure to gain clerks and helpers pick up a mere 7
added confidence and inspiration from trifle of grocery science ‘without guid- GRAND RAPIDS PAPER Box Co.
the facts contained therein. ance. If such ‘boys then go into busi- Manufacturers of SET UP and FOLDING PAPER BOXES

‘There ae mighty few superfluous mess with the impression that they SPECIAL DIE CUTTING AND MOUNTING I ae
words in this. ‘Such sage suggestions know groceries, it is not surprising : °

“The combination of high credit-loss

percentage and a large proportion of
credit business is one to ibe avoided in

that many have a rude awakening.

‘Those who are in business with no
previous experience are not always

 

cess against the keenest kind of chain
and other competition.

 

 

 

 

 

 

 
    
 

 

 

 

 

 

 

 

 

 

 

 

GRAND RAPI

DS. MIC HI

 

 
 
   

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+ .

May 13, 1931

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.

President—Frank Cornell, Grand Rapids

Vice-Pres.—E PY. Abbott, Flint.

secretary—E. J. La Rose, Detroit.

Treasurer—Pius Goedecke, Detroit.

Next meeting will be held in Grand
Rapids, date not decided.

Thousands Now Find Graded Beef
Profitable.

Some one quite a long time ago
made the statement, “Experience is the
best teacher.” Through all the inter-
vening years, no one has attempted to
nullify or even discredit its authen-
ticity. Though time-worn and old it's
significance has not ‘been impaired. It
stands to-day as the basis on which
every important undertaking may safe-
ly rest. :

Almost four years ago the Bureau
of Agricultural Economics inaugurated
the U. S. ‘Beef Grading and Stamping
service as an experiment. The service
was new and untried. No one could
possibly foretell just what ‘the results
would be, therefore the service of the
most reliable teacher—experience—
was enlisted. The experiment ended
June 30, 1928, and experience during
the period showed conclusively that
such a service is not only practical
‘but that iit is essential to the best in-
terest of the livestock and meat indus-
tries.

The expansion and growth of the
service since that time, have convinced
the most skeptical; its place in our
economig distribution has been made
doubly sure.

Are retailers getting greatest bene-
fits from the service? In all cases
where retailers have consistently
hand'ed U. S. graded and stamped
beef good results have been achieved.
This statement of fact has been attest-
ed to iby scores of individual dealers in
all parts of the country. These dealers
know from personal experience how
beneficial the sale of U. S. graded and
stamped /beef has been in their mar-
kets. They have told us so many,
many times, and the number so testify-
ing is constantly increasing. U. S.
graded beef is uniform as to grade the
country over. Government graders
have no financial interest in the prod-
uct. They grade it according to fixed
standards and these do not vary with
location, season, or any other variable
factor. As a consequence a high de-
gree of uniformity is attained; hun-
dreds of retail merchants have learned
this by personal experience. ‘These
men are getting greatest benefits from
purchase and sale of U. S. graded beef.
Their customers are ‘satisfied, their
confidence in the market is enhanced,
and increased business logically fol-
lows. What more could the progres-
sive merchant want?

While thousands of retailers are
reaping the benefits from U.'S. graded
and stamped beef, the great majority
are not. ‘Some of these handle low
grade beef but they don’t call it low
grade. Others purchase hard boned
cow beef and the customers buy it as
“native,” “best the market affords,”
or under some other high sounding
quality term.

Why not be honest with ourselves
and honest with our customers? You
flon’t have to hand'e the highest grade
of beef to get the benefits from U. S.
beef grading and stamping service.

 

MICHIGAN

There is not enough Prime to go
around. We don’t all want. 'Choice.

U. S. Good is much ‘better than the °

average. U. 'S. ‘Medium is good
enough for the great majority of meat
eaters. Those who are satisfied with
Medium grade beef would thave great-
er confidence in the retail merchant if
he called it Medium grade.

Many retailers in various parts of
the ‘country who are handling U. S.
Medium grade ‘beef are reaping the
benefits from the U. S. grading ser-
vice. They have, through experience,
found that it pays to name their prod-
ucts correctly. Their customers have
found U. S. Medium grade beef satis-
factory. The term Medium identifies
a particular quality that meets the re-
quirements of many. Whether you
handle U. S. Medium or one of the
higher grades, Uncle Sam’s_ grade
stamp on the beef in your market
creates a degree of confidence on the
part of your customers that is not ob-
tained in any other way. Possibly
many have not thought of the U. S.
beef grading and stamping service in
this light.

The old idea that ‘“‘people like to be
fooled” might have been justified at
some period in the history of the
world, but I doubt it. Certainily it has
no place in the distribution scheme of
the present day. Mr. Retailer, are you
indifferent to the adoption of progres-
sive ideas in your market? Do you
complain about unfair competition and
deceptive advertising? What are you
doing to convince your customers that
you are on the level? Are you con-
vinced that it is good business to sell
your wares for exactly what they are?
Finally Mr. Retailer, are you listed
among those who are receiving the
greatest ‘benefits from the U. S. Beef
Grading and Stamping services? If
not, I want to say to you frankly, the
fault is largely your own. We are in-
terested in your problems and want to
be helpful. Write us about them.

W. C. Davis.

— +++
Reasons For Cheap Pork.

The low level of hog prices this
spring, compared with a year ago, and
the failure of prices to make a sea-
sonal rise comparable with that which
frequently develops during the first
quarter, are reflections of adverse con-
ditions that have prevailed’ for some

time, says C. A. Burmeister of the
Bureau of Agricultural Economics.
These price depressing factors are

larger slaughter supplies of hogs this
year than last, he states, not only in
this country ‘but in all important
European producing countries, an un-
usually weak demand for all meats due
to the decreased purchasing power of
the consuming population here and
abroad, and the world wide decline in
prices of all commodities which has
been under ‘way for more than a year.

——2e-?2>—___
Machine Any Can Make Tests Tender-
ness of Foods.

A coldly impersonal machine which
takes the place of the teeth and tongue
of the expert grader in testing tender-
ness and texture of canned fruits and
vegetables is described in Circular
1644C, “An Apparatus for Determining
the Tenderness of Certain Canned
Fruits and Vegetables,” just published
by the U. S. Department of Agricul-

TRADESMAN

ture. ‘The apparatus has already
proved of considerable value in accu-
rately measuring the relative tender-
ness and the Administration is con-
fident that it will be of equal worth
in the case of many other canned foods
coming within regulatory scope of the
amendment.

The circular shows the machine to
be of simple design and two illustra-
tions make its structure sufficiently
clear to enable the average skilled
mechanic to reproduce it from rela-
tively inexpensive materials. “The
Administration,” said Dr. White, “has
filed an application for a public-service
patent on the device which will permit

21

any individual to construct it for his
own se,
———_> ~~»
Guinea as Game Meat.

Guinea fowl meat is increasing in
favor as a substitute for game such as
grouse, partridge, quail and pheasant.
Guinea therefore promises to become
a profitable item. 'The demand for
guieas begins late in the summer and
extends through the fall and winter
months. ‘The young birds are sold
when 'they weigh from ‘1% to 2 pounds
at about three months of age or older.
On some markets there is a limited
demand for old birds, which are often
sold alive.

 

Bouquet Tea

Finest Packed

Rademaker-Dooge Grocer Co.

Distributors

Fragrant Cup Tea
Morning Glory Tea

 

 

   
   

   

a IT
with fried or poached ra

   

MS

Rg eee Pei
Cee

     

 

Rusk Bakers Since 1882

POSTMA’S RUSK

as they are in Demand in all Seasons

GRAND RAPIDS.

Leading Grocers always have
a supply of

Fresh Daily
POSTMA BISCUIT CO.

MICHIGAN

 

 

 

EGGS -:-

Eggs, at full market prices.

Quotations mailed on request.

EGGS -

WE BUY — WE STORE — WE SELL

We are always in the market for strictly fresh current receipt

We can supply Egg Cases and Egg Case Material of all kinds.

KENT STORAGE COMPANY -

EGGS

GRAND RAPIDS

 

 

GRIDDLES —

7 N. IONIA AVE.

BUN STEAMERS —_
Everything in Restaurant Equipment

Priced Right.

Grand Rapids Store Fixture Co.
Phone 67143

URNS

N. FREEMAN, Mer.

 

 

 

VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.
Distributors Fresh Fruits and Vegetables

Cranberries, Grapefruit, “Yellow Kid” Bananas, Oranges,
Onions, Fresh Green Vegetables, etc.

 

 

 

 

22

HARDWARE

Michigan Retail Hardware Association.
President—Waldo Bruske, Saginaw.
Vice-Pres.—Chas. H. Sutton, Howell.
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore, Detroit.

 

Helping “May Showers For June
Brides.”

The wideawake hardware dealer is
always looking ahead. In times like
these, ‘he has to. In May, he plans for
June, and even for July. Already
most hardware dealers know pretty
well the general lines of their appeal
to June trade.

In June, the wedding gift trade is
important. ‘True, gift lines are more
or less in demand all the year round.
But June is the month traditionally
favored of brides. The June bride is
a traditional figure. Hence there is no
better time to emphasize the fact that
as a source of wedding gifts, the hard-
ware store has distinct possibilities.

There are, however, business pos-
sibilities ‘before the wedding gift
stage is actually reached. The “show-
er trade” is worth some selling and
advertising effort on the dealer’s part.

What is a shower? I put that ques-
tion up to a girl book-keeper in a
hardware store.

“A shower is a sort of party given
by some friend of the prospective
bride,” she said. “The bride is there
as guest of honor, 'to receive congratu-
lations. The invited guests are friends
of the bride and groom but not in
their immediate circle—young people
most of whom would not expect to be
invited to the actual wedding. And
every guest brings a gift—not ex-
pensive, of course, ‘but some useful
little thing.

“There’s all sorts of showers,”
added the book-keeper. “There’s linen
showers and handkerchief showers and
china showers and ‘woodenware and
kitchen and aluminum and electrical
showers. It’s in the latter classes of
showers ‘that we're especially inter-
ested. And that reminds me—I’ve got
to hint to ‘May Fremlin that she really
cught to get up an enamelware show-
er for ‘Cora Greenwood.”

Which indicates how a wideawake
girl book-keeper in a hardware store
can ‘boost ‘business.

From kitchen showers and kindred
events, the small ware and other de-
partments of the hardware store can
derive a lot of trade. ‘Considerable
trade will come unsolicited. The deal-
er can, however, add to his trade by
a little intelligent effort.

It should be kept in mind that the
showers usually precede the wedding.
So ‘that if June is the month to stress
the sale of wedding gift, it is timely
to make a bid for the shower trade in
May.

Apart from the shower trade there
is, however, a kindred line of work to
which it often pays the hardware store
to give some attention, That is the
outfitting of the new home.

One hardware dealer who catered
extensively to feminine trade, launched
in May one year, what the styled a
“Help for the bride” department. He
sent out personal letters to the pros-
pective brides and grooms, tactfully
offering the assistance of this depart-
ment in the outfitting of the new
home.

 

MICHIGAN TRADESMAN

In advertising and selling effort of
this sort, a tactful approach is essen-
tial. It is really ‘better to get on a
personal friendly footing with the
young couple than to send ever a per-
sonal letter. Young people naturally
go for help and advice to the dealers
they know personally—provided al-
ways that the merchant and the store
command their confidence.

(Here is a place where the staff can
help. It is a line of work that the
merchant himself can’t do as well. But
the younger members of the staff are
usually identified with young \people’s
organizations of one sort and another;
and in this way they can get into
touch with a good proportion of the
young folks of the community. They
can learn of approaching weddings,
and their acquaintanceship with the
contracting parties will quite often
help materially to attract the young
people to the store. They can, like
that alert girl book-keeper, interest
friends of the bride and groom in put-
ting on showers. And they can fur-
nish the dealer a lot of advance infor-
mation which he can use in a direct-
by-mail advertising campaign if he
deems one necessary.

Apart from personal work and di-
rect-by-mail appeals, this shower and
home outfitting trade can be cultivated
in other ways. Thus, the store’ can
be so arranged as to be of real help
to the bride in making her purchases.
Arrange a model kitchen showing a
complete assortment of kitchen uten-
sils in place. Offer more or less com-
prehensive combinations of utensils
for a lump sum representing a slight
but ‘sufficiently attractive discount on
the total price of the individual items.
Have on file plans of up-to-date and
convenient kitchen arrangements, so
that your salespeople can show intend-
ing housekeepers how to economize on
space, time and money in equipping
the kitchen and doing the housework.
Information along these lines can
often be secured from the popular
household magazines.

Fit up your model kitchen, and then
have it photographed. ‘A good, clear
photograph will help to make sales
after the model kitchen itself is dis-
mantled.

Your shower advertising should
suggest giving the bride a kitchen or
household shower; coupled with sug-
gested lists of suitable gifts. Coinci-
dentally, put on a window display
along the same lines.

An old display device, but a good
one, requires a dummy figure of a
bride with a real parasol. The bride
occupies the center of the window.
She is showered with all sorts of
kitchen utensils and small wares.
Some are heaped on the floor about
her, and others are falling—or, in
other- words, suspended from the top
of the window ‘by fine wires. Sprinkle
the whole with rice, confetti or both,
and interject a show card with the
slogan:

‘Why Not a Kitchen Shower?

This arrangement can be varied to
suit your convenience. ”

One merchant gave a bridal aspect
to his window displays by clipping pic-
tures of bridal couples from illustrated
papers and pasting them on the win-
dow. Anything of this sort will help

halt the passerby and attract attention
to the display.

As previously indicated, your sales-
people can often help very materially
in appealing to this class of trade.
They are usually young people, in
close touch with the activities of other
young people. ‘They ‘hear, long be-
fore you do, of any prospective wed-
dings. Yet quite often we find stores
where no effort is made to capitalize
such helpful information.
dialogue once. Said the merchant:

“Well, Joe, your old friend, Bert
Tugwell, is married?”

“Yep.”

“Wonder if he'll be
kitchen range?”

“Oh, he got one from Willard.”

“That's too bad. If 1’d known in
time, I’d have canvassed Bert. Why
didn’t you tell me?”

“T could have told you, too, because
I knew a couple of months ago.”

And on the other thhand there are
stores where every tip of this sort is
promptly turned over to the office by
the salespeople, and every hint is sys-
tematically followed up. If this isn’t
done, it’s not entirely the fault of the
salespeople; they will be glad to do it,

needing a

I theard a-

May 13, 1931

but the initiative must come from the
merchant himself.

It is good policy to get the names
and addresses of all prospective newly-
weds. This information is helpful in
catering to that bigger item, the wed-
ding gift trade itself; and in going
after the regular trade of those newly
married couples who make their homes
in your community.

A helpful bit of store equipment is
a printed or mimeographed list of sug-
gested gifts for various kinds of show-
ers. Such lists are often compiled for
the ‘Christmas trade; and are equally
welcomed iby ‘customers seeking show-
er and wedding gifts. For wedding
gifts, fairly expensive articles are in
demand. For showers articles should
be relatively inexpensive.

A great problem for the purchaser
is to get something new and to avoid
duplication of gifts.

One wide-awake dealer met this
situation in a way that helped bring
business to his store. He placed a tact-
ful clerk in special charge of such
sales. This alert young man _ had
mimeographed lists of suggested gifts.
A customer came in, asked for a suit-
able present for a kitchen shower. The

 

Michigan Hardware Co.

 

 

100-108 Ellsworth Ave., Corner Oakes
GRAND RAPIDS, MICHIGAN

BM

Wholesalers of Shelf Hardware, Sporting
Goods and

FISHING TACKLE

 

 

 

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment

BROWN & SEHLER

COMPANY

Farm Machinery and Garden Tools
Saddlery Hardware

Harness, Horse Collars

Blankets, Robes
Sheep Lined and
Blanket - Lined Coats
Leather Coats

 

GRAND RAPIDS,

MICHIGAN

 

 

Wholesale Only.

342 MARKET ST., S. W.

 

Manufacturers and Distributors of
SHEET METAL ROOFING AND FURNACE. SUPPLIES
TONCAN IRON SHEETS,
CONDUCTOR PIPE AND FITTINGS.

We Protect our Dealers.

_ THE BEHLER-YOUNG CO.

(SAME DAY SHIPPERS)

EAVETROUGH,

GRAND RAPIDS, MICH.

 

 

“ >
rr scrnemiaanie Cette
- °

.
"
°

 

>
so Citas
’

 

 

 

May 13, 1931 MICHIGAN TRADESMAN } 23
¢ f j bri Co. Detroit 20 10.13 In the matter of Gust Caris, Bankrupt Elkhart Bedding Co., Elkhart ---- 9.00
clerk asked who was the ‘bride and Ambrosia Chocolate Co., Milwaukee 87.27 No. 4347, the sale of assets was held Elliott Addressing Co., Cambridge ae
who was giving the shower. Then ‘4. & E. Novelty Co., Oak Park, Ill. 7.25 April 28.’ The trustee was present and as Falcon Mig. Co., Big Rapids -——— 46.50
f file he produced a gift list. On Automotive Service Co., Grand R. 37.38 auctioneer. Bidders were present in per- Fovorite Stove & Range Co., Piqua :
rom a me : Dp & : Bremmer Bros., Chicago -------- 43.57 son. The fixtures for sale. were sold to Federal Electric Co., Chicago —_-- 83

this list he had already checked every
article sold ‘by the store for that par-
ticttlar shower. This customer had in
mind a paring knife for a gift. “Well,
we've already sold a paring knife. How
about an egg-flopper?” The customer
made his selection, the item was check-
ed off, and the list hung up ready for
the next comer.

Of course gifts might be duplicated
by items bought at other stores—but
once the fact got ‘bruited abroad that
So-and/So kept a check list of this sort
practically 100 per cent. of the busi-
fess gravitated to his store for the
sake of avoiding duplication. In this
way, ‘by dint of a service which in-
volved relatively little labor, that par-
ticular store got the lion’s share of the
trade.

While the old time kitchen shower
is a perennial favorite, there is always
a demand for novelty. The dealer
who invents a new sort of shower will
thereby add to the popularity of his
store. An enamelware shower, an
aluminum or electrical shower, a cook-
ing utensil shower, a woodenware
shower, a china and crockery shower
—all these are suggestions which may
be brought to the public through per-
sonal suggestion or through your ad-
vertising and window displays.

Victor Lauriston.
omen ge oe a
Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, May 4—We have to-day
received the schedules, reference and ad-
judication in the matter of Ralph For-
burger and Raymond Forburger, doing
business as Forburger Brothers, Bankrupt
No. 4485. The bankrupts are residents of
Kalamazoo. The schedule shows assets
of none with liabilities of $2,955. The
court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called. The list of creditors
of said bankrupt is as follows:
Wiilys-Overland Co., Toledo ______ $727.00
Theisen-Clemens Co., Benton Har. 225.00
Yellow Motor Car Acceptance

Corp: Detroit ooo 625.00
C. W. Kimball, Chicago . 3 172.00
HC. Hawley, Paw Paw .o. :. | 125.00
Henry Pompey, Paw Paw ----_ . 50:00
Smith & Bosch,, Paw Paw ----_. 15.00
Frank Conner, Paw Paw —___ .__ 12.00

Hrank Cole,, Paw Paw 023 125.00

Hisk Tire Co... Detroit _. 0. 70.00
Ralph Ralston, Kalamazoo —___-___ 50.00
Ted Shepard, Kalamazoo ~_________ 25.00
William Sellick, Paw Paw ______._ 50.00
John W. Free Bank, Paw Paw -_ 60.00

John W. Free Lum. Co., Paw Paw 100.00

Webb Sheldon Coal Co., Paw Paw 70.00
Paw Paw Ice '& Fuel Co., Paw Paw 45.00
gacob Riedl, Faw Paw 20 15.00
Tarbell & Stevens, Paw Paw __.. 5.00
Frank Shaffer, Paw Paw -___--__ 10.00
City of Paw Paw 22.003 25.00
Tri-County Telephone Co., Paw P. 50.00
John D. Kuipers, Kalamazoo —~-_.. 70.00
E. O. Hoodemaker, Paw Paw __._ 75.00
Wm. Sellick, Paw Paw __________ 80.00
Standard Oil Co., Paw Paw ___. 24.00
Art Publishing Co., Kalamazoo __ 25.00
Gordon Burbridge, Paw Paw ______ 20.00

May 4. We have to-day received the
schedules, reference and adjudication in
the matter of Robert C. Smith, Bankrupt
No. 4483. The bankrupt is a resident of
Grand Rapids. The schedule shows as-
sets of $475 with liabilities of $5,839.34.
The court has written for funds and
upen receipt of same the first meeting
of creditors will be called.

April 22. We have to-day received the
schedules, reference and adjudication in
the matter of Miller Candy Co., Bankrupt
No. 4472. The bankrupt compay is locat-
ed at Grand Rapids. The schedule shows
assets of $8,043.69 with liabilities of $8,-
014.12. The first meeting of creditors will
be called and note of same made herein.
The list of creditors of said bankrupt is
as follows:

City of Grand Rapids ____-_______ $118.94

Mrs. Emma Bole, Grand Rapids __ 95.74
Genevieve Hoffer, Grand Rapids __ 15.80
Harry Hacker, Kalamazoo ________ 31.64

G. K. Fowle, Wyoming Park ______ 25.00
Motor Bankers Corp., Grand Rapids 275.00
G. R. National Bank, Grand Rap. 1,475.00
Fred W. Amend Co., Chicago __.. 30.00
A. N. S. Co., Elmira, N.Y. 229 11.98
American Agricultural Chemical

Walter Baker & Co., Dorchester,
MASS. a maa 20C000

Betts Products Co., Chicago __-._. 90.89
W. J. Bush & Co., New York -_-- 24.90
Paul F, Beich Co., Chicago —----- 26.39
Chicky Mfg. Co., Grand Rapids__.__ 17.00

‘Chicago Biscuit & Cone Co., Chi. 353.25

Chocolate Products Co., Chicago. 176.00
Curtis-Helmick-Pugsley Co.,

Mitineamotia: 225s 21.35
Cincinnati Candy Co., CiCncinnati 192.00
D. HH. Catty, Chicago 2 46.8,
Colonial Oil Co., Grand Rapids -... 18.60

Chocolate Sales Corp., Hershey, Pa. 166.45
Corn Products Sales Co., New Y., 120.35

Cook Tire Co., Grand Rapids --.. 4.75
Cino Chemical Products Co., Cincin. 15.67
Dobeckmuh Co., Cleveland ___--.- 57.30
Dilling & Co., Indianapolis __--___ 90.77
Dilley & Dilley, Grand Rapids -... 55.01
Eckhart Co., Port Washington —_ 11.35

Ellis Bros., Grand Rapids __._..--__. 6.46
Foster Stevens & Co., Grand Rap. 3.60
Ferris Coffee & Nut Co., Grand R. 234.58
Gardner & Co., Chicago ~_..______ 14.85
Theodore Gattman & Sons, Chicago 22.50
G. R. Paper Box Co., Grand Rapids 100.00

 

EK. B. Gallagher & Co., Grand Rap. 53.55
Hinde-Dauch Paper Co., Muncie,

Ind. _ 63.90
Hamilton Mfg. Co., Minneapolis __ 15.28
Horlich Mfg. Co., Chicago ~-._.__ 7.96
Hazeltine & Perkins Drug Co., G.R. 7.40
Hills Bros. Co., New York ~_-~_-- 27.13
W. G. Hopson Co., Grand Rapids __ 19.10

Handy Chocolate Co., Springfield 294.69
Holland American Wafer Co., G. R. 44.46
Jewish Daily Forward, Grand Rap. 5.00
Johnson Candy Co., Grand Rapids 15.46
Klein Chocolate Co., Elizabethtown,

Pa. 57.50

 

Koeze Mfg. Co., Grand Rapids __.. 40.62
Liberty Cherry & Fruit Co., Cov-

ington, Ky. 22 66.50
Lambooy Label & Wrapper Co.,

Nalamazoo 22265 co = 6.08
H. Leonard & Sons, Grand Rapids 8.00
Geerge Lueders & Co., Chicago _. 2.14
Mueller & Keller Candy Co.,

St. Joseph, Moa, 220 14.62
C. W. Mills Paper Co., Grand Rap. 16.48
Muir Plumbing Co., Grand Rapids 15.04
Clyde Moler, Grand Rapids —_--__ 5.50
Nagel-Chase Mfg. Co., Chicago __ 23.35
Henry H. Ottens Mfg. Co., Phila-

Gelphia, Pas cies Soe 33.75
Oak Rubber Co., Ravenna, Ohio -. 1.45
M. Pressner & Co., New York ___. 29.25
Quimby-Kain Paper Co., Grand R. 19.15
Redel Candy Corp., Milwaukee __ 29.84
Richmond Stamp Works, G. R. _. 7.10
Riverside Fuel Co., Grand Rapids 23.00
F. J. Schleidcher Paper Box Co.,

Nt Onis, ee ee ee 30.14
Sparrows & Meins, Inc., Boston __ 119.00
Shotwell Mfg. Co., Chicago ______ 27.00
South Bend Bait Co., South Bend 140.98
IN. Shure Co., Chicaseo 22050 (2 21.65
St. Laurent Bros., Bay City __-_ 61.00
Schoenhoffen Co., Chicago ~ -______ 75.00
Schreiber Products Corp., Buffalo 15.50

”

Cc. F. Simonins Sons, Phila. ~-____ 18.15

State Accident Fund, Lansing __ 30.88
Semrad Chemical Co., Chicago __._ 14.50
Tanglefoot Co., Grand Rapids ___. 2.40
United Auto Ins. Co., Grand Rapids 35.00

United Sales Co., Dayton __.-____ 4.80
Vonk’s Dairy, Grand Rapids —_--__
V. C. Printing Co., Grand Rapids
W. B. Wood Mfg. Co., St. Louis, Mo.
Wexford Ice Cream Co., Grand R. 43
Wilbur-Suchard Chocolate Co.,
Philadelphia: 3) oe
White Stokes Co., Chicago ________
Manufacturers Motor Freight, Inc.,
Detroit 2 ee 1.48
Consumers Power Co., Grand Rap.
G. R. Gas Light Co., Grand Rapids
Michigan Bell Tel. Co., Grand Rap.
M. Jones, Grand Rapids ~_.______
Boersma Bros., Grand Rapids ____ -68

Goodrich Drug Co., Grand Rapids _ 2.59
Hoffers Drug Co., Grand Rapids __ 2.34
Hoxie Drug Co., Grand Rapids ____ -44
I. O. O. EF. Lodge, Grand Rapids 15.50
B. J. Johnson, Jackson ___- -____ 10.04
P. H. Lewis, Watervliet _.___ eee EOS
Leever’s Drug Co., Benton Harbor 4.95
Mounteer & Son, Albion __________ 3.60
Public Pharmacy, Benton Harbor 23.10
Parks Drug Store, Albion ________ 16.35
J. W. Squires, Grand Rapids ____ -49
Thomas Confectionary, Grand Rap. -84
Peter Vander Bank, Grand Rapids +35
wu. C, Comer, Poledo 22.0 1,480.25
Charles M. Linnington, Grand R. 55.00

Leon W. Miller, Grand Rapids____ 252.68

May 4. We have to-day received the
schedules, reference and adjudication in
the matter of Lester Richards, Bankrupt
No. 4480. The bankrupt is a resident of
Greenville, and his occupation is that of
a laborer. The schedule shows assets of
$759 of which the full amount is claimed
as exempt, with liabilities of $1,522. The
court has written for funds and upon
receipt of same the first meeting of crecl-
itors will be called. ;

In the matter of Harry ©. Nelgy-n.
Bankrupt No. 4397, the sale of assetr at
auction was held April 24. The tr .stee
was present and acted as auctioneer.
Numerous bidders were present *0 per-
son. The assets were sold to‘ Various
bidders in small lots, aggregating $206.39.
The sales were confirmed and th}: matter
adjourned without date.

v

Charles J. Cihak, of Muskegon, for $200.
The sale was confirmed and the matter
adjourned without date.

In the matter of M. Katz & Son, Bank-
rupt No. 4445, the sale of assets was
held April 30. The trustee was present
and acted as auctioneer. About seventy-
five bidders were present in person. The
stocks in both stores, the fixtures in four
stores were sold to Gilles & Posner, of
Detroit, for $7,605. The sale was con-
firmed and the matter adjourned without
date.

In the matter of Otis R. Conaway,
Bankrupt No. 4074, the trustee has filed
his final report and accunt, and a final
meeting of creditors was held April 21.
The bankrupt was not present or repre-
sented. The trustee was present in per-
son. The trustee’s final report and ac-
count was approved and allowed. Claims
were proved and allowed. An order was.
made for the payment of expenses of
administration, as far as the funds on
hand would permit, there being no divi-
dends. No objections were made to the
discharge of the bankrupt. The final
meeting then adjourned without date,
and the case will be closed and returned
to the district court, as a case without
assets over and above expenses and ex-
emptions.

In the matter of Terrace Cafe, etc.,
Bankrupt No. 4183, the trustee has here.
tofore filed his final report and account,
and a final meeting of creditors was held
Apri] 21. The bankrupt was not present
or represented. The trustee was present.
Claims were proved and allowed. The
trustee’s final report and account was
considered and approved and allowed.
An order was made for the payment of
expenses of administration, as far as the
funds would permit. There were no divi-
dends. No objectins were made to the
discharge of the bankrupt. The meeting
then adjourned without date, and the
case has been closed and returned to the
district court.

May 5. We have to-day received the
schedules, reference and adjudication in
the matter of Harry A. Carthaway,
Bankrupt No. 4487. The bankrupt is a
resident of Grand Rapids, and his occupa-
tion is that of a carpenter. The sched-
ule shows assets of $183.25, with liabilities
of $1,643. The court has written for
funds and upon receipt of same the first
meeting of creditors will be called.

May 5. We have to-day received the
schedules, reference and adjudication in
the matter of Harry BH. Draa, Bankrupt
No. 4486. The bankrupt is a resident of
Grand Rapids, and his occupation is that
of a real estate salesman. The schedule
shows assets of $2,700 of which $200 is
claimed as exempt, with liabilities of
$5,692.56. The court has written for
funds and upon receipt of same the first
meeting of creditors will be called.

May 6. We have to-day received the
schedules, reference and adjudication in
the matter of LaGrand Siver, Bankrupt
No. 4488. The bankrupt is a resident of
Kalamazoo. The schedule shows assets
of $375 of which $200 is claimed as ex-
empt, with liabilities of $787.75. The
court has writte for funds and upon re-
ceipt of same the first meeting of cred-
itors will be called.

May 6. We have to-day received the
schedules, reference and adjudication in
the matter of Hamilton-Anderson (Co.,
Bankrupt No. 4489. The bankrupt con-
cern is located at Niles, and they retailed
furniture. The schedule shows assets of
$38,677.25 ‘with liabilities of $58,339.42. The
list of creditors of said bankrupt is as
follows:

City Of Nileg 202. Fe es $650.00
PW. Stein. Niles 92 30.00
AL J. byenh, Niles 2 292.37
Li. EE Hamilton, Niles .... 300.00
Leo P. Anderson, Niles ~~. ______ 300.00

South Bend Association of Credit

Men, South Bend _.... 600.00
Mrs. Harriett White, Niles __.-____ 600.00
Mrs. Carrie Reum, Niles ~________ 22.25
Aeroshade Co., Waukesha, Wis. __ 41.30

American Chinaware Co., Cleveland 197.50
American Lamp & Shade Co., Chi. 204.10

American National Co., Toledo ____- 208.03
W. LL. Babbitt Co., Niles ________ 21.67
R. C. Baneker Co., Detroit ~__2_ 67.50
Bay View Furn. Co., Holland ____ 76.25
Beckwith Co., Dowagiac __________ 12.09
Board of Public Works, Niles ____ 72.31
Boxwell Radio Supply Co., So. Bend © 2.92
Burke Golf Co., Newark __________ 152.25
Capitol Tire & Service Co., Niles 47.85
Phillip Carey Co., Chicago __._____ 25.25
Carson Pirie Scott & Co., Chicago 62.10
Caswell-Runyan Co., Huntington__ 48.50
Howard L. Chambers, South Bend 30.00
Chicago Art Novelty Co., Chicago 24.00
Chicago Asbestos Table Mat Co.,
Cease oe ee 7.68
Chicago Parchment Shade Co., Chi. 10.16
Robert Cleeland’s Sons, Ine., Phila. 25.00
‘Coleman Furn. Co., Pulaski ______ 101.00
Coleman Lamp & Stove Co., Chi. 4.12
Columbia Paper Co., South Bend 98.03

Cribben & Sexton Co., Chicago __ 6
Deltox Rug Co., Oshkosh __________

Detroit Vapor Stove Co., Detroit__ i
Donaldson Litho. Co., Newport ___. 117.00
Eckhart Co., Port Washington ____

Folding Furn. Works. Inc.,

Stevens Pome. 69.30
Fox Furnace Co., Elyria ~--------- 510.51
Frazee Motors, Niles ~_------------ 262.13
iC. Hi: -Brazee, Niles 25.5 250.00

F'urn. City Upholstery Co., Grand R.  .84
Globe-Bosse-World Co., Evansville 266.25

Goshen Novelty Co., Goshen ____-- 31.00
LL. Gould. & Co., Chicago —-.-._.--- 45.31
G. R. Wood Finishing Co,, G. R. 8.55
Haggard & Marcusson Co., Chicago 49.30
O. FE. Hall South Bend 22 = 23.96
C.-Harris, Chicago: 22 54.00
Holland Furn. Co., Holland ______ 81.45
Home Stove Co., Indianapolis __._. 1.16

Hoover Co., North Canton ________ 638.01

J. R. Hopkins, Ine., St. Joseph __ 46.20
Horton Mfg. Co., Fort Wayne ___. 48.00
W. H:; Howell Co., Geneva _..... 238.97
€_ UR. Brute. Niles eos 9.65

(Continued on page 31)

 

SARLES

Detective Agency
Licensed and Bonded
Michigan Trust Bldg.
Grand Rapids, Mich.

 

 

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting
GRANDE BRICK CoO.
Grand Rapids.
SAGINAW BRICK Co.
Saginaw.

 

 

 

Phone 61366

JOHN L. LYNCH
SALES CO.

SPECIAL SALE EXPERTS
Expert Advertising

Expert Merchandising

209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

I. Van Westenbrugge

Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)

Nucoa

KRAFT ({) CHEESE

All varieties, bulk and package cheese

‘“Best Foods”’

Salad Dressings
Fanning’s
Bread and Butter Pickles

Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD
OTHER SPECIALTIES

 

 

 

 

 

 

 

 

ana ne ee

MICHIGAN TRADESMAN

May 13, 1931

 

HOTEL DEPARTMENT

News and Gossip Concerning Michi-
gan Hotels.

Los Angeles, May 9—Heard quite
an interesting discussion at a caterers
meeting the other evening over the de-
velopment of the cafeteria in luncheon
service, all of which reminded me of
the development of that enterprise in
Michigan. Outside of Detroit, so far
as my recollection leads me,
Richardson, at Hotel Kerns, Lansing,
was one of the first to adopt this
method of serving food, but rather in-
cline to the opinion that at ‘first self-
serving was elective there. The Kerns
restaurant, under the personal man-
agement of “Dick” Murray, gave the
guest the option of helping ‘himself or
being waited on. It ‘worked out won-
derfully well, but the excellence of the
food offerings had as much to do with
its success as anything. The Pantlind,
at Grand Rapids, soon followed, went
in on a much more extensive scale,
and as most of us know, has been op-
erating largely on this plan ever since.
At Kalamazoo, the Y. W.-C. A. cut
quite a swath for some time with a
cafeteria service and made consider-
able inroads on the ‘business of the
various hotels. However, the ever
astute manager of Hotel Burdick,
Walter Hodges, couldn’t see it that
way. He made a careful survey of the
situation, with the result that within
a few months he had in operation one
of the most complete self-service es-
tablishments in the Middle West. He
paid rather more attention to the qual-
ity of the food than most operators
were wont to do, and has never let
up on this program. He provides such
as do not desire self-service the option
of an exclusive dining room where
they may ‘find the very ‘best of service
at any time. He just didn’t propose
to be outdone by any charitable insti-
tution and he thas shown doubtful
Missourians that he sure knows his
onions. There are many people who
have a well established prejudice
against patronizing cafeterias. They
are entitled to maintain them and it is
the real diplomat who can keep them
“soing.”

 

 

Notwithstanding the decision of the
U. S. Supreme Court to the effect that
public places using copyrighted music
in radio service must settle with the
authors or publishers for the use of
same, there seems to have been an
armistice declared while conferences
are being held between hotel and res-
taurant operators on one side and
music providers on the other.
American Hotel Association, which
some time ago proposed. legislation
which exempted radio service patrons
from paying a royalty where no
charge, or admission fee was exacted,
is looking after the matter and seems
sanguine of securing a_ satisfactory
adjustment of the problem.

 

Just to show what lengths a hotel
will go to please the whim of a guest,
a New York establishment provided
for Dr. Albert Einstein, who had ex-
pressed a desire for some real English
~utton, with some of the real article,
though echo fails to reveal whether it
came by telephoto or absent treatment.

—$—

Fred M. Cowles, for many years
assistant manager of Detroit Statler,
and who ‘has served several terms as a
governor of Michigan Charter No. 20,
of the Greeters, was nominated for

president for the ensuing year at a.

meeting held last week at Hotel Bar-
jum. Other nominations were: Joseph
Denawitz, Hotel Fort Shelby and Paul
T. Kilbourn, Hotel ‘Statler, for first
vice-president; Howard V.. Helden-
brand, - Hotel Heldenbrand, Pontiac,
second vice-president;, Wm. F. Loos,
Royal Palm, and George ‘Snyder,
Book-Cadillac, third vice-president;
W. H. Crabb, Wilcrest Hotel, Charter

 

The-

vice-president; A. Fred Nussbaum,
secretary-treasurer. The Detroit char-
ter, already one of the most progres-
sive in the country, is constantly in-
creasing its membership, is on terms
of the strictest amity with their em-
ployers, and, I might add, are “sitting
pretty.”

 

The carrot acreage of the country
has increased 219 per cent. in seven
years. While carrots are not quite as
hard as spinach to take, vet we sel-
dom wonder why doctors ‘would rather
prescribe them than eat them. Only
a few short years ago the lowly carrot
was raised for stock-feeding purposes
only. To-day, however, you find them
mixed up with about every menu
which you pick up, and some folks
claim to like them, reminding me that
in a formula which I read the other
day, for the architecture of chicken
pie, some -dreamer who quite likely
imagined he had an order for Irish
stew, suggested that carrots and peas
be incorporated therein. Not for me.
“T want what I want when I want it,”
and when I order chicken pie, I stipu-
late, that besides chicken and rich yel-
low gravy, nothing else is to enter into
its composition except short biscuit
dough. So simple and so hard to ‘find.
One catering establishment out here
has made a fortune by supplying just
this brand of pastry—if you may call
it such—to the dear oublic. Others
surround a mess of Hungarian goulash
with an indifferent crust, and kid them-
se'ves with the notion the public are
buying them for food. ‘This element
of patrons are never repeaters, and
the last named product usually finds
its final setting in a museum.

I cannot help but think occasionally
of that caterer on Elizabeth street, in
Detroit, who last year told me his
sales of steamed anple dumplings, like
the Plymouth Rock maidens used to
make, averaged over 400 per day, at
20 cents per. Why? Because they
were like mother made, instead of
handballs.

 

Eastern cities began daylight saving
time last week. ‘The railroads still
stick to standard time, and so does
California. So much sunshine out
here we do not have to utilize the ser-
vices of clocks to save it.

 

Reports from all parts ot Lower
Canada are to the effect that many
new hotels are being built in anticipa-
tion of a largely increased tourist
trade this summer. Some people seem
to feel that it is the absence of Vol-
steadian regulations which helps the
Canadian ‘boniface, which may or may
not ibe so. I doubt, however, if any
lor~-headed investor is going to spend
his money for hotel construction,
based on human weaknesses. Canada
has a lot of scenery which has never
before ‘been exploited so strongly,
which may have a lot to do with it.

 

F. W. Bergman, who was manager!

of Detroit ‘Statler, when it was first
opened, and was with that organiza-
tion in various capacities for a long
time is now manager of Hotel 'Shelton,
New York.

L. J. Behringer, who has been as-
sistant manager of the Hotel Huron,
in Ypsilanti, under the late George H.
Swanson, for the past four years, has
been placed temporarily in charge of
the Ypsilanti house, following the re-
cent death of Mr. Swanson. Before
joining the staff of the Huron, Mr.
Behringer had been connected with the
front office of the Hotel Stoekle, in
Wilmington, Delaware, for thirteen
years. He will handle the house until
the directors make a permanent ap-
pointment.

One of the largest restaurant chains
in the country shows somewhat in-
creased profits for the first quarter of
the present year on slightly lower

 

 

Warm Friend Tavern
Holland, Mich.
Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.
GEO. W. DAUCHY, Mgr.

HOTEL
DETROITER
ROOMS 75O BATHS

FREE GARAGE
UNDER KNOTT MANAGEMENT

SINGLE ROOMS

ne
PRIVATE BATH

aaa

NO HIGHER

 

 

Decorating
and
Management
Facing FAMOUS
Grand Circus Park. Oyster Bar.
ete
800 Rooms” - : - 800 Baths

Rates from $2

HOTEL TULLER

HAROLD A. SAGE, Mgr.

 

 

 

In
Kalamazoo
It’s
PARK-AMERICAN

: George F. Chism, Manager

 

=

 

‘New Hotel Elliott
*, STURGIS, MICH.
50 Baths. 50 Running Water
& European

 

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.

Represen
@ $1,000,000 Investment.
250 Rooms—150 Rooms with Private

Bath.
Buropean $1.50 and up per Day.

RESTAURANT AND GRILL—
Cafeteria, — Service, Popular

ces.

Entire Seventh Floor Devoted to
Hspecially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

HOTEL OLDS

LANSING
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates
GEORGE L. CROCKER, Manager.

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWART R. SWETT, Mgr.
Muskegon et Michigan

 

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

HOTEL

CHIPPEWA

MANISTEE, MICH.

Universally conceded to be one of
the best hotels in Michigan.
Good rooms, comfortable beds, ex-
cellent food, fine cooking, perfect
service.

Hot and Cold Running Water and
Telephone in every Room.

$1.50 and up
60 Rooms with Bath $2.50 and $3
HENRY M. NELSON, Manager

“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
HRNEST W. NBIR, Manager.

|

Republican Hotel
MILWAUKEE, WIS.
Rates $1.50 up—with bath $2 up
Cafeteria, Cafe, Sandwich Shop
in connection
EE

Park Place Hotel
Traverse City
Rates Reasonable—Service Superb
—Location Admirable.

GEO. ANDERSON, Mor.
ALBERT J. ROKOS, Ass% Mgr.

Le

HOTEL KERNS

LARGEST HOTEL IN LANSING

800 Rooms With or Without Bath
Popular Priced Cafeterla in Cen.
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

 

 

 

4. J. GEROW, Prop.

 

4

‘

‘
ft
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« »
f
e s

 

 

wei il
7
.

if ORIENT i

Rha RO? PR AIS

i
s
$
‘ 3 e
« LA»
f
e s

 

May 13, 1931

sales... Thus: indicating that the man-
agement thas established a fair margin
of profit on sales—something too many
feeding places hhave, in ithe past, failed
to do. One of the reasons for frequent
changes in restaurant operation in ithe
past was that operators attémpted to
give the quest just what he wanited at
the price he wa's willing to pay without
regard for consequences. No real
jyusiness enterprise can keep ‘within
the black by such methods, any easier
than they can keep out of the red by
over-charging.

 

There is at least one hotel estabilish-
ment on ‘this earth of ours which ad-
mits it is doing a “going” business.
Thalt is at Aqua Caliente, just over the
boundary line ‘between Calffornia and
Mexico. During all the period of so-
called depression in, the past two years,
the hote’s in that section have been
crowded to overflowing, at rates which
might iby some be considered “con-
fiscatory.” Once in a while I join a
party of friends who just itake this
140 imile auto trip \for a day’s diversion,
and once on the ground it is hard to
imagine that anywhere in the world
there was such a ‘thing as financial
depression. Millions of dollars are
spent there daily, some for gambling,
plenty for booze, and yet there is no
lawilessness. and people down there
almost make you believe tthat prosiper-
ity has encompassed that “corner” we
have ‘been hearing so much about.

 

Some of the railroads out here, most
active of carriers in the fight on motor
truck competition, have started ‘store
delivery and pick-up service. Like the
recent .cut in passenger rates made
several months ago the new service is
being tried ‘out in certain remote sec-
tions, so as not to disturb the general
rate structure. Maybe some general
movement of this nature ‘will keep the
roads out of receivers’ hands, but the
railroads have a lot of sore spots to
heal over ‘before the general public
will have much ‘sympathy for them. At
a time ‘when gasoline ‘service was just
starting in, the rail lines, with a great
show of arrogance, arbitrarily raised
rates, and made the pyblic so sore, thait
they were willing to pay even higher
rates than the rails contemplated
charging. Just \that spirit of antagon-
ism, you know. which the corporations
should have been very slow of engen-
dering. Motor transportation may be
unjust competition, but after all the
public is responsible for it and they
pay for the roads.

‘California, which, more than almost
any other state. has economic as well
as sentimental reasons for preserving
the ‘beauties of her scenery, has finally
joined the procession of states, in
which I am pleased to see ‘Michigan
well at the head, in a program to abol-
ish billboards. They have already ‘be-
gun to tear down the unsightly things
out ‘here and it is estimated that there
are at least 50,000 under the ban.
Political and other strings are being
pulled ito keep some of them standing,
but'I am inclined to think that all such
crude advertising will ‘be eliminated. in
the near future. Then if the officials,
both state and local, will pay more at-
tention to marking ‘the highways un-
derstandingly, they will have per-
formed a good work.

I have repeatedly warned Eastern-
ers against tthe idea of coming on to
California in search of jobs. It is use-
less to try it, for there is much un-
employment and the highways are
constantly lined with jitneys, loaded
with ‘families and household belong-

 

ings, all hoping to find employment
where there is absolutely none in
sight. If one wants to come out here

for a vacation, you ‘can ‘spend it here
as economically as you can, anywhere,
but be sure and make arrangements for
vour return passage. Every day I run
across someone who ‘has undertaken

MICHIGAN TRADESMAN

the gamble, but ithey have ‘been in-
variably unsuccessful. Just now I have
in mind an individual with whom 1
had an acquaintance in Michigan, who
came out here over a year ago, and
absolutely knew he could get a job
anywhere. For the past eight months
1 might say I ‘have “grulb-staked” (him.
He has ‘been sleeping in a garage, and
coming to me for wherewithal to buy
the simplest necessities of life. He
cannot get back to Michigan. There is
much talk about the preference shown
to Native Sons in the parceling out
of jobs, but I do not believe this is
true. except, possibly, in a few isolated
cases. At Boulder Citv, the site of
the new dam, on which the -Govern-
ment expects to begin operation some
time this iswmmer, at least 5,000 peo-
ple are waiting the beginning of ac-
tivities. At no time do \they expect to
emiplioy over 1,000 laborers. Massive
machinery, capable of doing the work
of many twill mostly be employed in
grading. If you have the price of a
round-trip ticket, and sufficient sur-
plus to “anite’ for lodgings and meals,
why come ahead. Living costs are
very low here, but vou must have
something ‘to meet the requirements
of the groceryman, or you will find
yourself headed ‘for the Midnight Mis-
sion, and they are also vastly over-
taxed.

In Detroit a police sergeant demon-
strated this fitness lby eating sixty-four
sausages, two onions and a can of
beans at one ‘sitting. Then he spent
a few days at home recovering. If
Detroit has the right kind of a police
chief, the sergeant will be permitted to
spend ithe balance of his life in bed, if
he wants to. Human hogs are out of
place, whether filling the chair of a
chief executive, or the role of a police-
man.

The Government farm relief ‘terror’
doesn’t know just yet whether it wants
to finance the grape growers in their
effort ito violate the Volstead act by
placing on the market fruit iconcen-
trates which only shave to lbe exposed
to the atmosphere, when 'they at once
begin to pitch and rare with a deter-
mined effort to produce something
which if it is not harmful, is a viola-
tion of the law; and at least wicked.
The ‘board has already advanced sev-
eral millions to ‘this ,particular indus-
try, ‘but the naughty, naughty bene-
ficiaries don’t ‘seem ‘to care a whoop
what ‘becomes of these concentrates
after they leave the producers hands.
And yet the grape erowers, who be-
gan ‘their activities in a day and age
when their efforts were considered
commendable, have families to support,
and are as hard up as the grain farmer
who jpossibly raises malt and barley,
from which malt ‘syrup, which can
only ‘be used for one specific purpose—
the manufacture of ale or beer. A well
defined policy on the ‘part of Uncle
Sam, as to where the point of ‘demar-
cation wedges in. will be hailed by a!-
most evervone, especially agricultur-
ists and the like.

 

‘Mother’s Day is certainly a worthy
institution, but it would be of much
greater value to Humanity, if people
would have it in mind every day in the
vear. We are all inclined to be too
forgetful. For instance we spend a
couple of dollars on flowers for
mother or a telegram. and then allow
that siweet being to go a whole year
before we “‘chirk” ‘her wp again. In-
stead of a dollar for telegraphing, why
not invest in postage stamps and give
the dear soul ‘fifty-two thrills a year
instead of one which will naturally
create a spasm of fright on its receipt,
if she is imlbued with the customary
female comnlex?

And there are other mothers, hosts
of them, who are overlooked by al-
most everybody. We salve our ccon-
science by devoting a few moments
once a year to our own, but never

‘the same ‘time to

think ‘of the poor ‘beings who are mak-
ing a supreme ‘struggle ‘to exist and at
‘bring up other
neglectful sons and daughters; of the
horde of deserving women that indus-
try has no place for after the freshness
of vouth has disappeared. ‘It is ‘well,
however, ito remember the little, old,
gray-haired mother, sitting in ther

rocking chair. Let's love her collective-

ly, as ‘we do the one individually, with
a deep feeling of respect. But let’s
attune ourselves to a ‘policy which will
bring us in contact with her oftener
than once a year.

‘To take the minds of the unemploy-
ed away from their misery, one of our
wonderful government bureaus is is-
suing pamphlets telling us how to sup-
port a family on nine dollars per week
and ‘be happy at the same time. Bulle-
tins like these give women’s clubs a
text for something to discuss at their
meetings, but haw about the millions
who are desirous of knowing how to
get hold of the nine bucks? Too much
of our public funds are wasted in the
publication of twaddle which is never
read by anyone outside of ipsycho-
pathic institutions.

 

 

Filving in the face of the almost uni-
versal human desire for lasting fame,
Mary Pickford’s testemantory wish that
all her films lbe destroyed after her
death, is somewhat surprising. One
might argue that movies are art, that
art belongs to ‘humanity, that no one
should destroy it. There is no doubt
that the public would submit to no
total destruction of the writings of
genius, great pictures or great statues.
In films, at least. some should never
be destroyed. “Hell’s Angels,” for in-_
stance, has lasting historical value be-
cause of the accurate views of world

war air fighting. At great expense
scores of war-type planes ‘were as-
sembled, undoubtedly for the last
time.

Of course there are many film offer-
ings which :were never worth the cost
of making the negatives, but many
others have great historic value, and
many lhave artistic value. It would be
a mistake if “Our Mary” decided to
have all the results of her efforts de-
nied to posterity.

Students at San Jose State :College,
California, are ‘being carefully instruct-
ed not to eat peas with a knife or to
tuck their napkins under their chins.
On with the food tablet.

Frank S. Verbeck.
——_+ +. ____

Were I But a Cloud.

Were I but a cloud
What could I do,
What would I do,
Low or high
In the sky
Rising, falling
Oft appalling
Hither, yonder
What a wonder
Is a cloud up in the sky.

Were I but a cloud

Could I be kind

Before the wind
Driving through
Gray or blue;
Lifting, racing
Interlacing
Or the glaring
Sunbeams daring—

I a cloud up in the sky.

Were I but a cloud

Then would I there

This also dare—
Carry rain
While again
Undertaking
Thunder-making;
Later showing
Twilight’s glowing

On a cloud up in the sky?

Were I but a cloud—
If truly true—
This would I do—
Travel far
To a star;
If it-races
Out where Space is
And should twinkle,
I would sprinkle
Blue-white diamonds through the sky.
Charles A. Heath.

oi 25

Announces Asiana, a New Sheen Rug.

After several years experimental
work, the Pennsylvania ‘Carpet 'Com-
pany has announced the Asiana, a
washed American-reproduced Oriental
with the pattern through the back. At
present the rug can be obtained in
eleven sizes ranging from 27x52 to
12x18, in eight patterns and a wide
range of colors. The 9x12 can be re-
tailed around $150.

‘Miss Mildred Vickerman, daughter
of the president of the company,

styled ‘this line.
——_s- >.
Giving Advice.

Whether the giving of advice is ad-

" visable or not depends on whether it

is given ‘by a fool or a wise man.

A man complained bitterly of the
conduct of his son. ‘He related at
length to an old friend all the young
man’s escapades.

“You should speak to him with
firmness and recall him to his duty,”
said the friend.

“But he pays not tthe least attention
to what I say. ‘He listens only to the
advice of fools. I wish you would talk
to him.”

 

“A MAN 1S KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city bieck of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria ote Sandwich Shop

 

 

CODY HOTEL

GRAND RAPIDS

RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms -%- 400 Baths

RATES
$2.50 and up per day.

 

 

Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St., W.
GRAND RAPIDS, MICH.

 

 

CHARLES RENNER HOTELS

Four Flags Hotel, Niles, Mich., in
the picturesque St. Joseph Valley.

Rumeiy Hotel and Annex, La-
Porte, Ind.

Edgewater Club Hotel, St. Joseph,
Mich., open from May to October.

All of these hotels are conducted
on the high standard established
and always maintained by Mr.
Renner.

 

 

 

 

 

 

 

 

MICHIGAN TRADESMAN

May 13, 1931

 

DRUGS

Michigan Board of Pharmacy.
President—Orville Hoxie,.Grand Rapids.
Vice-Pres.—Clare F. Allen, Wyandotte.
Director—Garfield M. Benedict, San-

dusky.

Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids.

Michigan State Pharmaceutical
Association.
President—John J. Watters, Saginaw.
First Vice-President—Alexander Reid,
Detroit.
Second ‘Vice-President — F. H. Taft,

Lansing.
Secretary—R. A. Turrell, Croswell.

Treasurer—P. W. Harding, Yale.

 

Action of Thallium Acetate on the
Hair.

Recent investigations have disclosed
the strange fact that loss of hair in the
male pattern is due to a disturbance of
the sympathetic nervous system. Al-
though little is known regarding the
actual factors, sufficient evidence has
accumulated to warrant the statement
that some people are “nerve bald,” and
that further as far as modern knowi-
edge is concerned, little or nothing
can be done about it.

Almost two ‘thousand years ago,
Celsus, a Roman writer who was not
a physician, recorded a type of bald-
ness in which the ‘hair across the back
of the head between the ears was lost
in toto. This type of baldness is seen
to-day and is known by the name of
its describer. ‘Celsus recognized that
the regrowth of hair in the periphery
of the scalp occurred rarely, especially
if the patient were an adult. Accord-
ing to modern studies, the reason for
this is that periphery of the scalp of
the post-adolescent person is not un-
der the control of the sympathetic
nervous system ‘but under the control
of the central nervous system.

Within recent years, another clinical
and experimental factor tending to
prove the influence of the sympathetic
nervous system on the hair of the head
has been found in the action of thal-
lium acetate. Thallium acetate was
used about forty years ago to reduce
the perspiration of persons with tuber-
culosis. Sabouraud of Paris noted
that the hair of certain persons so
treated was lost. He concluded that
thallium acetate would serve to remove
the unwanted hair of the face and lip
of sensitive ladies. To this end, he
devised a paste containing thallium
acetate, ‘but it never found favor. The
reason for its failure forty years ago
(a failure which has been repeated
within the past year) is that thallium
acetate causes hair to fall through the
action which this powerful drug exerts
on the sympathetic nerves. Local ap-

plication to the hairy skin or scalp~

does not cause the hair to fall. The
thallium acetate must be absorbed, and
in its absorption causes many obscure
and indeed dangerous by-effects.

But how does the action of thallium
acetate aid in establishing the action
of the sympathetic nervous system as
the cause of pattern baldness in the
male?

It has been found that thallium ace-
tate taken iby mouth causes the hair to
fall. But there are certain conditions
which must be met. A Mexican phy-

sician first suggested this variant of
Sabouraud’s idea; the hair of children
who thave ringworm of the scalp and
who are too restless to permit the use
of properly measured doses of X-ray
can be made to fall by thallium acetate
taken by mouth. Tf the child is pre-
adolescent the hair of the entire scalp
falls, and regrows having in the mean-
time given an opportunity for antisep-
tic treatment of the hair follicles. If
the child is post-adolescent, the hair
of part of the scalp falls. Amd the
critical part of the entire matter is: in
a post-adolescent child, the hair of the

- periphery of the scalp remains; only

the hair of the central part of the scalp
falls. And the pattern of the fall is
the exact duplicate of the pattern loss
of hair in the adult male.

It may be well at this point to give
a brief description of the two types of
nervous systems mentioned. The cen-
tral nervous system is concerned with
voluntary movements and actions. The
sympathetic nervous system deals with
involuntary activity. ‘The secretory
glands are under charge of the sym-
pathetic nervous system, for example.
The central nervous system gives you
the opportunity of thinking by being
part of the receptive nervous system
into consciousness. "The sympathetic
nervous system is automatic—its re-
ception and action are beyond the con-
scious will.

The two systems are closely as-
sociated, so that in health there is an
interdependence of the two for the
maintenance of a proper ‘balance of ac-
tivity of the body.

The theory has been proposed that
the central nervous system of advanc-
ing mands assuming many of ithe func-
tions of the sympathetic ‘nervous sys-
tem which were essential to previous
generations. The secondary place
which the sympathetic nervous system
contro] is assuming may ‘be regarded
as evidenced by the loss of scalp hair
control to the nervous system.

It is not our purpose at this moment
to further expand on the relationships
of central nervous to sympathetic
nervous system control. Each one can
find in his or her own experiences the
basis of the contention that the purely
automatic nerve control as evidenced
in the reactions of a new born baby
are less desirable in our present social
and economic state of existence to cen-
tral nervous system control of the
thinking adult.

If one reconstructs the process of
loss of hair in pattern baldness, one
finds that there is a recession at the
temples so that the sqiiare cut pompa-
dour hhair line at the forehead is lost.
The two lateral indentations progress
so that the forehead line assumes
roughly the shape of the letter M. A
woman incidenitally does not lose her
hair at this pattern. Back to male
baldness: there may be loss of hair at
the vertex or top of the scalp. And
the final stage consists of having the
angles of the extended M meet the top
bald spot.

Another link in the chain of the
evidence for the nerve factor of loss
of hair! When a man has lost the hair
from the top and front of the head he
finds that the hair remaining on tthe
sides and at the back grow more rap-
idly, so that he must go to the barber

more and more often to have less and
less ‘haircut. That is, he should, or
else permit the locks left to him at
these sites to grow long a la the late
Mr. Bryan.

Just what combination of circum-
stances controls the glands of internal
secretion upsetting the sympathetic
nervous. system in some people who
become “nerve bald” according to pat-
tern is not known. It may be guessed
at—but guesses are not valid.

One other point must ibe made: of
all the drugs offered for alleviation of
loss of hair, only one has had any
scientific control. And that drug has
an action on the sympathetic nervous
system which is antagonistic to the
action of tthallium acetate.

In brief, observation for two thous-
and years or perhaps longer and ex-
perimental studies indicate the sympa-
thetic nervous system controls the
hair of that part of the scalp of the
male portion of our population which
is lost according to pattern. The ob-
servations include: band-like loss of
hair across the back of the head; ac-
tion of thallium acetate on preadoles-
cent and postadolescent children; male
or M hair line at the forehead; growth
characteristics of fringe of hair in
men; and ithe specific action of antag-
onistic drugs to thallium acetate in re-
storing hair growth. ‘The conclusion
is that a very definite type of “nerve
baldness” exists though the gland fac-
tors which influence the sympathetic
nervous system are obscure.

The observation need not ‘be con-
sidered original, although it may bbe
said that the accumulation of steps out-
lined to make a plausible continuity
has mot lbeen previously offered. Un-
less very definite results can be ob-
tained with drugs having the opposite
effect than thallium acetate, persons
with “nerve baldness” must be resign-
ed to go bald or else wear a wig.

Herman Goodman, B.S., M. D.

——_+++—__
New Standards Fixed For Canning
Industry.

Federal standards for canned tcher-
ries, apricots and tomatoes have been
established by the Secretary of Agri-
culture, Arthur M. Hyde, to become
effective July 27, the Department of
Agriculture announced April 29. After
the effective date of the standards, can-
ners must label their products as be-
ing substandard unless they conform
to the requirements fixed ‘by the Sec-
retary, the Department explained. The
statement follows in full text:

The Secretary of Agriculture an-
nounced April 27, 1931, United ‘States
standards for canned apricots, cherries
and tomatoes to become effective in 90
days or July 27. He acted under the
authority conferred by the amendment
of July 8, 1930, to the Federal Food
and Drugs act.

‘This amendment authorizes the Sec-

retary of Agriculture to establish and
promulgate definite standards for all
canned foods—excluding only meat and
meat food products ‘subject to the Meat
Inspection act, and canned milk—and
to set a form of label designation for
substandard canned foods coming
within the jurisdiction of the amend-
ment. The Secretary announced this
label designation on Feb. 16, 1931, as
“Below United States Standard, Low
Quality But Not Illegal.”

Beginning July 27, all canned apri-

cots, cherries and tomatoes falling be-
low the standards of quality announced
yesterday will be required to bear this
label designation in prominent letters
upon the can. The purchaser finding
this label, will know that the canned
food, while substandard, is neverthe-
less wholesome and edible, even though
not so palatable or so attractive as a
standard product.
‘Commenting upon the new labeling
regulation, Dr. P. B. Dunbar, Assist-
ant Chief of the Food and Drug Ad-
ministration, stated to-day: “It is not
the Admifiistration’s conception of the
purpose of Congress that the labeling
for substandard foods is intended to
stigmatize unduly the article to which
it is applied. The amendment is to let
he consumer know what goods are ‘be-
low standard, but it is our conception
that ‘a substandard product is whole-
some and edible. If it were not, its
distribution would be illegal under the
terms of the Federal Food and Drugs
Act.’

In brief, the newly promulgated
standards are as follows:
Canned apricots are the normally

flavored and normally colored canned
food consisting of (1) the norma! and
uniform sized, tender, unpeeled, ma-
ture, unblemished, pitted, unbroken
halves of the fruit of the apricot tree,
and (2) sugar solution.

The weight of fruit in the container
is not less than three-fifths the weight
of water which ‘tthe sealed container
wiil hold at 68 degrees Fahrenheit, ex-
cept that, when necessary to prevent
crushing “of the fruit, a tolerance not
exceeding the weight of two average
pieces is allowed. The liquid portion
of the finished produce reads not less
than 16 degrees Brix (read at the
proper temperature for the instrument
used). A specific measure of the
tenderness of the standard fruit is pre-
scribed.

Canned cherries are the normally
flavored ‘and normally colored canned
fruit consisting of (1) the normal and
uniform sized, fleshy, mature, unblem-
ished, stemmed, whole fruit of the
cherry tree, and (2) sugar solution.

The weight of fruit in the container
is not less than three-fifths the weight
of water which the sealed container
will hold at 68 degrees Fahrenheit, ex-
cept that, when necessary to prevent
crushing of the fruit, a tolerance not

 

HOEKSTRA’S

217 Eugene St.

 

 

ICE CREAM

Cream of Uniform Quality

An Independent Company
Phone 30137

Grand Rapids, Mich.

 

tc sina — Nee LRN ing

 

 

May 13, 1931

exceeding the combined weight of
three average units is allowed. The
liquid portion of the finished product
reads not less than 16 degrees Brix
(read at the proper temperature for
the instrument used). Specific mea's-
ures of fleshiness and blemishes are
prescribed.

Canned tomatoes are the normally
flavored and normally colored canned
food consisting of the peeled, cored
and trimmed whole or large pieces of
the mature, red fruit of a tomato vine
(Lycopersicum esculentum), with or
without the drained juice of peeled,
cored and trimmed tomatoes in amount
not exceeding that normal to the fruit
being packed, and with or without
added seasoning (sugar, salt). Specific
measures of color, consistency and
blemishes are prescribed.

——_<-o-o____

Poisons Accessible To. Children.

A serious menace to young children
lurks in the sugar-coated tablet and
the pink pill when these comtain stry-
chnine, Dr. John Aikman of Rochester,
has «warned in an address [before the
Rochester Pediatric Society.

The amount of strychnine in each
tonic tablet or cathartic pill is not very
large. It will not harm the adult for
whom the tablets and pills are intend-
ed. However, these colored, sugar-
coated pills are attractive to small
children, much as candy is. Frequent
cases of convulsions and death in chil-
dren under five have been traced to
eating large numbers of such tablets
unobserved by parents or nurses. The
finding of the empty or half-empty
bottle later has given the clue to the
cause of the child’s illness.

“The aggregate amount of strych-
nine or other poisons thus put in the
hands of patients may be surprisingly
large,” Dr. Aikman said, commenting
on the fact that tonic tablets contain-
ing strychnine have become household

MICHIGAN TRADESMAN

WHOLESALE DRUG PRICE CURRENT

Prices quoted are nominal, based on market the day of issue.

@

remedies and cathartic tablets have
even a more general use. The layman
is not aware that the tablets contain
large amounts of poison, and if he
does notice strychnine in the formula
he is unfamiliar with the toxic dosage.
The package or bottle is left in reach
of the small child. The brightly col-
ored sugar or sweet chocolate coating
of the tablets is not unlike candy; in
fact, just such appearing candies are
sold. They are swallowed without
mastication or otherwise the bitter
taste of the various ingredients would
serve as a sufficient safeguard. The
interval required for the solution and
absorption of the tablets makes detec-
tion and treatment of the poisoning
more difficult. In fact, an attractive
and potent poison trap is thus set for
the small infant.”
—_+ +
Benzoyl Peroxide Treatment of Ivy
Poisoning.

New method for treating poisoning
from poison ivy or poison oak has just
been reported to the American Medical
Association by Dr. Paul D. Lamson,
of Nashville, ‘Tenn.

These plants produce their unpteas-
ant effect by means of a poison called
toxicodendrol. ‘Toxicodenrol can be
neutralized or made :non-poisonous by
changing its chemical composition so
that the proportion of oxygen is in-
creased. Benzoyl peroxide produces
this change and is ‘besides a non-
irritating, non-poisonous substance.

When benzoyl peroxide powder is
dusted well over the spots affected by
poison ivy, and kept in place by a light
bandage, the itching disappears in
about fifteen or twenty minutes and
does not return for eight or ten hours
after a single application. It is not a
certain cure in all cases, but it does
relieve the itching and prevent further
spread of the poison, even where it
does mot cure.

 

PICNIC SUPPLIES,

Grand Rapids

 

Seasonable Merchandise
Base Balls, Indoor Balls, Golf Balls
GOLF SUPPLIES—Clubs, Bags, Etc.
TENNIS SUPPLIES—Balls, Rackets, Etc.
INSECTICIDES. ROGERS HOUSE PAINT
ROGERS BRUSHING LAQUER

WALL PAPER CLEANERS
SODA FOUNTAIN SUPPLIES
KODAKS AND FILMS

MOTH KILLERS — ANT KILLERS
BATHING SUPPLIES — FOOD JUGS
SPONGES — CHAMOIS — ETC.

Complete Sample Line Always on Display
Hazeltine & Perkins Drug Co.

Michigan

PAINT BRUSHES

Manistee

 

 

 

Acids

Boric (Powd.)-. 10 @ 20
Boric (Xtal) -.10 @ 20
Carbolic ...--—. 38 @ 44
46 @ 60

34@ 8

@ 16

@ 25

@ 8

@ 65

 

Ammonia

Water, 26 deg... 07 @
Water, 18 deg... 06 @ 15

18

Water, 14 deg... 5%@ 13
Carbonate --._-- 20 @ 26
Chloride (Gran.) 08 @ 18

Copaiba ----.--- 1 00@
Fir (Canada) -. 2 75@
Fir (Oregon) -. 65@
Peru ---- -. 8 0@
Tole 2... 2 00@

 

69 09 pt Co ps
RRSSR

Barks
Cassia (ordinary)- 25@ 30
Cassia (Saigon) -. 40@ 60
Sassafras (pw. 50c) @ 40
— Cut (powd.)

ee 30
Berries
Cubeb ......_ @ 90
Bish 2 @ 25
Juniper -—-...----- 10@ 20
Prickly Ash ~----- @ 50
Extracts
Licorice ~.-___._.- 60@ 75

Licorice, powd. -. 60@ 70

Flowers

Arnica 75@ 80
Chamomile Ged.) 35@ 45
Chamomile Rom. @ 90

Gums
Acacia, lst ~-...- @ 60
Acacia, 2nd -.-.- @
Acacia, Sorts ----
Acacia, Powdered 40@ 50

Asafoetida --.... 60

Pow, 2. 15
Camphor --..-.-. 87@ 9
Gusiag 22.0 @ 60
Guaiac, pow’d --- @ 70

RO oe 1 25
Kino, powdered_- @1 20
Myrrh 2. 115
Myrrh, powdered @1 25
Opium, powd. 21 00@21 50
Opium, gran. 21 00@21i 50
Shellac, Orange 40@ 50
Shellac, White 65@ 70
Tragacanth, pow. @1 7
Tragacanth  .... 2 00@2 35
Turpentine ~-. @ 2

insecticides

Arsenic -.--___.. 7@ 20
Blue Vitriol, bbl. @ W

Blue Vitriol, less 08@ 16
Bordea. Mix Dry 10%@ 21
Hellebore, White
powdered ---.-- 15@ 25
Insect Powder.. 30@ 40

Lead Arsenate, Po. 11 @25
Lime and Sulphur.
co  0@ 33
Paris Green -... 25@ 45
Leaves
Buchu =... @ 50
Buchu, powdered @ 60
Sage, Bulk -_.... 25@ 30
Sage, % loose -- @ 40
sage, powdered_-_ @ 3
Senna, Alex. -... 50@ 175
Senna, Tinn. pow. 30@
Uva Ural —...-.._ 20@
Oils
Almonds, Bitter,
true: 20 7 50@7 7

r,
artificial --_.- 3 00@3 25

Almonds. Swee

ee oo 1 50@1 80
Almonds, Swee

imitation --.. 1 00@1 2

J . de _. 75@1 00
Amber, rectified 1 50@1 75
Sieancnt 6 voos 25
Bergamont --...
Cajeput ..------ 2 00@2 25
Cassie. 2. 3 00@3 25
Castor ......— _— 1 §5@1 80
Cedar Leaf --... 2 00@2 25
Citronella ~~~. 1 00@1 20
Cloves ....-_---- 3 5008 75
Cocoanut -----. 22%@
Cod Liver ..---- 1 40@2 00
Croton ------—- 00@8 25

Cotton Seed -... 1 25@1 50
Cubebs --..____ 5 0O0@5 25
Bigeron -.---... 4

Eucalyptus -.... 1 25@1 50

Hemlock, pure. 2 00@2 25
Juniper Berries. 4 50@4 75

Juniper Wood ~— 1 50@1 75
Lard, extra -... 1 55@1 65
Lard, No. 1 --.. 1 25@1 40

Lavender Flow... 6 00@6 26
Lavender Gar’n. 1 25@1 50

AGH. @2 75
Linseed, boiled, bbl. @ 81
Linseed, raw, bbl. @ 118
Linseed,, blid., less 88@1 01
Linseed, raw, less 85@ 98
Mustard, artifil. os. @ 30

 

Neatsfoot -..... 1 25@1 35
Olive, pure -_.. 3 00@5 00
Olive,

yellow __ - 3 50@3 00
Olive, Malaga,

green .._._____ 2 85@3 2
Orange, Sweet 6 00@6 25
Origanum, pure. @2 50
Origanum, com’l 1 00@1 20
Pennyroyal .... 3 25@3 50
Peppermint -. 4 50@4 75

- Rose, pure --.. 13 50@14 00

Rosemary Flows 1 50@1 75
Saneerennd. E. he

---...--.... 12 50@12 75
Sassafras, true 2 00@2 25
Sassafras, arti’l 75@1 00
Spearmint ~___ 5 00@5 25
Sperm: 2 1 50@1 75
any 3 00
Ter USP 22) 7
Turpentine, bbl. _. @ 65
Turpentine, less 72@ 85
Wintergreen,

leaf -_.__.._._ 6 00@6 25

Wintergreen, sweet
Dire $s 3
Wintergreen, art 76@1 00
Worm Seed __.. 6 00@6 25
Wormwood -__ 10 00@10 25

Potasslum
Bicarbonate -.... 35
Bichromate —___. 15 25
aba oes eee

OMG e: es 54
Chlorate, gran’d_ 21g 38
Chlorate, powd. 16@ 23

or Xtal ooo 17@ 24
Cyanide -_._.... 22@ 90
lodide: 2 4 34@4 55
Permanganate __ 22%@ 35

Prussiate, yellow 35@ 45

Prussiate, red _. 70
Sulphate ________ eo i
Roots
Alkanet -.._..... 30@ 40
Blood, powdered_ 40@ 45
Calamus eee es 25@ 65
Elecampane, pwd. 20@ 30
Gentian, powd. _ 20@ 30

Ginger, African,
powdered __.___ 30@ 35
Ginger, Jamaica. 40@ 650

os saenics.

powdered -.... 45@ 60
Goldenseal, pow. 5 00@5 50
Ipecac, powd. __ 4 pa 60

Licorice ~ 2. __ @ 40
Licorice, powd... 20@ 30
Orris, powdered. 35@ 40
Poke, Powdered 25@ 40
Rhubarb, powd. __ @1 00

Rosinwood, powd. @ 60

 

Dparilla, Hond.
s ground |. @1 10
arsaparilla, Mexic
Squilig ...2.. g 40
Squills, powdered 70 80
Tumeric, powd... 20@ 25
Valerian, powd. _. @ 650
Seeds
Amige: So 20@ 30
Anise, powered @ 35
Bird, ls 1. 183@ 17
Catary 0 12@ 18
Caraway, Po. 30 25@ 80
Cardamon ______ 2 25@2 50
Corlander pow. .30 15@ 26
DE 15@ 20
2 50
64%@ 15
Flax, ground _. 6%@ 15
Foenugreek, pwd. 15@ 25
Hemp  -___._____ 8@ 15
Lobelia, powd. -_.. @1 100
Mustard, yellow 10@ 20
Musard, black... 20@ 325
Boppy... 1
Quince ._.-_._.. 3 25@32 50
Sabadilla ....____
Sunflower —-__..__

Worm, American 25@ 30
Worm, Lavant — 6 50@7 00

Tinctures
Aconite ..._...._ @1 80
Algee: 2205 @1 56
Asafoetida -— __.__ @2 28
eC @1 60
Belladonna __-.__. @1 44
Benzoin -...-__... @2 28

~ Emery, Powdered

Benzoin Comp’d_ @2 40
MGI So @2 16
Cantharides  .... @2 52
Capsicum ---.-. as @2 28
Catechu -........ @1 44
Cinchona -...... @2 16
icum -... @1 30
Cubebs ......_. @2 76
ree @2 04
Gentian __.___.. ac @1 3%
Guaise oo @2 28
Guaiac, Ammon... @2 04
Todine = 2s @1 25
Iodine, Colorless_ @1 50
Iron, Clo. ~..__ @1 56
Seino @1 44
Myrrh @2 52
Nux Vomica —___ 1 80
Opium - ...__ 5 40
Opium, C @1 44
Opium, Deodorsz’d @5 40
Rhubarb __..__ aS @1 92

Paints

Lead, red dry .. 13%@13
Lead, white dry Kole
Lead, white oil 13%@13%
Ochre, yellow bbl. @
Ochre, yellow less 3@ 6
Am. 3%

7
Red Venet’n Eng.
Putt; =:

Y ~---------- 5@ 8
Whiting, bbl. ___ 4%

1S

Whiting -______ 5 10
Rogers Prep, __ 3 eG; 65
Msceillaneous
Acetanalid ..._ 67@ 75
Alum 220502" -- 06@ 12

ae. bows, and
eephoinan ° @
ae Subni -
ECG: oo 212
_— oe or —-
powdered  ______ 06
Cantharides, po. 1 2501 50
Calomel ._______ 2 72@2 82
Capsicum, pow’d 42@ 65
coms Bulg | eo
u wees
a ae 330 a
shalk Prepared__ ‘
Chloroform ______ ud es
Choral Hydrate 1 20@1 60
Cocaine ..___ 12 85@13 50
Cocoa Butter ____ 45@ 90
Corks, list, less 30710 to
40-10%

Copperas __.._.._ 03
Copperas, Powd io i
Corrosive Sublm 2 00@2 30
Cream Tartar __ 35@ 45
Cuttle bone ___ 40@ 5b
Dextrine ________ @ 16
Dover’s Powder 4 00@4 50
ry, All Nos. 10@ 16

1
Epsom Salts, bbls. Goan
psom Salts, less 3%@ 10
Ergot, powdered _. @4 00
Flake, White ___ 15@ 2
Formaldehyde, 1b. 09@ 35
Gelatine eee 3su@ w
Glassware, less 55%
Glassware, full case 60%.
Glauber Salts, bbl. @v2
Glauber Salts less 0#@ lv
Glue, Brown ____ 20@ 30
Glue, Brown Grd 16@ 22

Glue, White ___. 27

Glue, white grd. ‘aa 3.

Glycerine ______ 17%@ 40

io eae 1&@
Or: at

Ilodoform ._. 3 dons 30

wwe eee.

Menthol ________ 6 50@7
Morphine ____
ne 13 68@14 33

@
Nux Vomica, pow. 1
fsb es oe AS
Pepper, White, p. I@ 85
Pipes Burgundy. 10@

 

Soap, green ____
Soap, mott cast _ = i
Soap. white Castile,

Case -_.....___ @15 00
Soap, white Castile

a oe bar __ @1 60

h -_...  38@ 10
Soda Bicarbonate 3%@ 10
Spirits Camphor oe, S
Sulphur, roll _... 4 ui
Sulphur, Subl. __ 4%@ 10
Tamarinds ______ 20 26
Tartar Emetic __ 705 16
Turpentine, Ven. 50@ 1%
Vanilla Ex. pure 1 50@2 00

Venilla Ex. pure 2
Zinc Sulphate a eo. “

Webster Cigar Co. B
Websterettes oe So
cae eee 33 50
ebster Cadillacs __
Golden Wedding a
Panatellas ________ 75 00
Commodore _________ 95 00

 

 

 

MICHIGAN TRADESMAN

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues

 

 

 

 

ADVANCED DECLINED
Nucoa
Cheese
California Prunes
Spices
AMMONIA ANNED FISH

 

per doz. 9 40
. pails, per doz. 12 60
. pails, per doz. 19 15
. pails, per doz. 19 15

. pails,

APPLE a =“
uaker, 24-21 oz., doz.
ee 12-38 oz., doz. 2 35

BAKING POWDERS
Arctic, 7 oz. tumbler 1 35
Royal, 10c, doz. ---.__ 93
Royal, 4 oz., doz. -. 1 80
Royal, 6 oz., doz. ---. 2 45
Royal, 12 oz., doz. “aes 85

KC, 10c size, - oz. -. 3 70
KC, 15c size, OZ.
KC. 20c size, full lb... 7 20

KC. 25c size. 25 oz. -. 9 20
KC, 50c size, 50 oz. -- 8 80
na. 5 ib, sre .. 6 85
KC, 10 lb. size ~---«- 6 75
BLEACHER CLEANSER
Clorox, 16 oz., 248 -. 3 8
Lizzie, 16 oz., 126 -... 2 16

BLUING
Am. Ball,36-1 oz.,cart. 1 00
Boy Blue, 36s, per cs. 2 70

BEANS and PEAS
100 lb. bag

Brown Swedish Beans 9 00
Pinto Beans ---.---- 9 35
Red Kaney -- 9 75
White Ha P. Beans 65 35
Bla, ck Eye

Split Peas, Yellow _- 5.60
Split Peas, Green ~-.-. 6.50
Scotch Peas ---.--.. 4 70

BURNERS
Queen Ann, No. 1 and

BOTTLE CAPS
Dbl. Lacqguor, 1 gross
pkg., per gross -... 16

BREAKFAST FOODS
Keliogg’s Brands.
Corn Flakes, No. 136 2 85
Corn Flakes, No. 124 2 85
Pep, No. 224
Pep, No. 202
Krumbles, No. 424 __. 2 70
--Bran Fiakes, No. 624 2 45
Bran Flakes, No. 602
cice Krispies, 6 oz. __ 2 70
Rice Kriepies, 1 oz. _. 1 10

Kaffe Hag, 12 1-lb. “<

oan on lS

All Bran, 10 oz. ~___-- 2 70

All Bran. % oz. ___. 2 00
BROOMS

Jewell, doz. .-.--.....- 5 25

tandard Parlor, 23 Ib. ; 25

Fancy Parlor. 23 Ib._. 9 25
Ex. Fancy Parlor 25 th. 9 75
Ex. Fey. Parlor 26 Ib 2 .

ROLLED OATS
Purity Brand

 

Instant Flake, sm., 24s 1 80
Instant Flake, sm., 48s 3 60
Instant Flake, lge., 18s 3 40
Regular Flake, sm., 24s 1 80
Regular Flake, sm., 48s 3 60
Regular Flake, lg., 18s 3 40
China, large, 12s -__. 315
Chest-o-Silver, lg., 12s 3 25

Post Brands.
Grape-Nuts, 24s ______ 3 80
Grape-Nuts, 100s -___ 2 75
Instant Postum, No. 8 5 40
Instant Postum, No.

Postum Cereal, No. 0 2 25

Post Toasties. 36s -. 2 85

Post Toasties, 24s -. 2 85

Post’s Bran, 24s ___. 2 70

ge sa

Solid Back, : _ Seis ABD

Solid Back, no ee

Pointed tnds eee 1 25
Stove a.

oe ee

ia. 2 _- 2 00

Peerless ...--....----. 2 60
Shoe

No: 4-0 2 25

No. 2-3. 3 00

BUTTER COLOR
Dandelion ~_------.--- 2 85

CANDLES
Electric Light, 40 lbs. 12.1
Plumber, 40 lbs. -
Paraffine, 6s ---- - 4%
Paraffine, 12s ------. 14%
Wicking...
Tudor, 6s. per box -. 30

    
 

CANNED FRUITS

Hart Brand
Applies
No: 10 5 75
Blackberries
No: 2 35
Pride of Michigan ___. 3 25
Cherries
Mich. red. No. 10 ----11 75
Red, No. - See ee 12 00

4
Pride of ‘Mich. No. 2.. 3 65

Marcellus Red -_-_.. 3 10
Special Pie 2 60
Whole White -.---... 3 25
Gooseberries
Ne. 206 00
Pears
19 07: glass

Ss
Pride of Mich. No. 2% 3 80

Piums
Grand Duke, No. 2%4__ 3 25
Yellow Eggs No. 2%-- 3 25

Black Raspberries
No. 2. 3 65
Pride of Mich. No. 2_. 3 25
Pride of Mich. No. 1_. 2 35

Red Raspberries

 
 

No. 2 -_- -. 4 60
Neo 2 2 _ 3 15
Marcellus, No. 2 ----_- 3 60
Pride of Mich. No. 2_. 4 00
Strawberries
NO. eS 25
i 3 00
Marcellus. No. 2 __-_. 3 25

Pride of Mich. No. 2_. 3 75

Clam “rae 10% oz. 1 35
Clam Chowder, No. 2. 2 75
Clams, Steamed. No. 1 3 00
Clams, Minced, No. % 2 25
Finnan Haddie, 10 oz. 3 30
Clam Bouillon, 7 oz._ 2 50
Chicken Haddie, No. 1 2 76
fish Flakes, small __ 1 35
Cod Fish Cake. 10 oz. 1 55

Cove Oysters, 5 oz. -_ 1 60
Lobster, No. %, — 90
Shrimp, 1, wet -..._ 215
Sard’s, % Oil, Key __ 6 lu

Sard’s, % Oil, Key 5 00
Sardines, % Oil, tena 4 75
Salmon, Red Alaska. 3 76
Salmon, Med. Alaska 2 86
Salmon, Pink, Alaska 1 35
Sardines, Im. %, ea. 10@22
Sardines, Im., ea. 25
Sardines, Cal. _ 1 35@2 25
Tuna, % Curtis, doz. 2 50
Tuna, 4s, Curtis, doz. 1 80
Tuna, % Blue Fin __ 2 00
Tuna, is, Curtis, doz. 4 65

CANNED MEAT
Bacon, Med. Beechnut
Bacon, Lge. Beechnut
Beef. No 1, Corned
Beef No. 1, Roast
Beef, 2% oz., Qua., sli.
Beef. 4 oz. Qua. sli.
Beef, 5 oz., Am. Sliced
Beef, No. ‘ B’nut, sli.

'
'

oy
ot

Beefsteak & ore s 3 70
Chili Con Car., 1s ... 1 35
Deviled Ham, \%s -___ 1 60

Deviled Ham, %

Potted Meat, \
Potted Meat,
Potted Meat, %
Potted Ham, Gen. % 1 45
Vienna Saus. No. % 1 86
Vienna Sausage, Qua. 90
Veal Loaf, Medium __ 2 25

Baked Beans

Campbells ----...--... 80
Quaker, 16 oz, ~.....__ 16
Fremont, No. 2 _..._. 1 26
Snider, No. 1 -.-_-... 1 10
Snider, No. 2 -_--.___ 1 25
Van Camp. small _... 90
Van Camp, med. —... 1 45

CANNED VEGETABLES
Hart Brand

Baked Beans
Medium, Plain or: Sau.
No. 10, Sauce -_______ 5 6

Lima Beans
Little Dot, No. 2 __. 3 10
Little Quaker, No. 1013 25
Little Quaker, No. 1 -_ : 80

Buby: Nie 2 18
Pride of Mich. No. 1.. 1 Be
Marcellus, No. 10 __.. 8 75

Red Kidney Beans
10

NO: 30) — 6 50
Ne: 6 2 3 70
No 2 1 30
NO. 8 90
String Beans
Little Dot, No. 2 __.. 3 20
Little Dot, No. 1 ____ 2 40
Little Quaker, No. 1-- 1 90

Little Quaker, No. 2 __ 2 90
Choice Whole, No. 10.12 75
Choice Whole, No. 2__ 2 50
Choice Whole. No. a 70

Cut, No: 10 0 25
Cut, Ne, 2 2 210
Cat Ne. 4 oo 1

60
Pride of Mich. No. 2__ 1 75

Marcellus, No. 2 ____ 1 50
Marcellus, No. 10 ____ 8 25
Wax Beans
Litlet Dot, No. 2 __.. 2 75
Little Dot, No. 1 ____ 1 90
Little Quaker, No. 2__ 2 65
Little Quaker, No. 80

12a
Choice Whole, No. es 12 50
Choice Whole, No. 2__ 2 50
Chotee Whol, No. 1__ 1 75

Cat. Ne 18 10 =
Cua No. 2 21
Cuc Mo: to om ie

Pride of Michigan -_ 1 75
Marcellus Cut, No. 10_ 8 25

Small, No. ™_ cae gee 3 00
Etxra Small, No. 2 __ 3 00
Fancy Small No. 2 __ 2 45
Pride of Michigan __ 2 20

Marcellus Cut, No. 10_ 6 50

Marcel. Whole, No. 2% 1 85
Carrots
Diced, No. 2 1 30

Diced, No. 10 ________
Corn
Golden Ban., No. 3_. 3 60
Golden Ban., No. 2__1 90
Golden Ban., No. 10_10 75
Little Dot. No. 2 ____ 1 70
Little Quaker, No. 2 1 70
Little Quaker, No. 1.1 35
Country, Gen., No. 1__1 35
Country Gen., No. 2__ 1 70
Pride of Mich., No. 5_ 5 2u
Pride of Mich., No. 2_ 1 70

Pride of Mich.., = 1. 1 25
Marcellus, No. os 4-30
Marcellus, No. ; ao. 2 60
Marcellus, No. 1 ____ 1 15

Fancy Crosby. No. 2__ 1 70
Fancy Crosby, No. 1__ 1 45

Peas
Little Dot. No. 1 --.. 1 70
Little Dot, No. 2 -.._ 2 50

Little Quaker, No.
Little Quaker, No .2_
Little Quaker, No.
Sifted E. June, No.
Sifted E. June, No.
Sifted E. June, No.
Sifted Kk. June, No.
Belle of Hart, No. 2__

Pride of Mich.. No. 10
Pride of Mich., No. 2__
Marcel., K. June, No. 2
Marcel., E. June, No. 5
Marcel, E. Ju., No. 10
Templar E. J., No. 2 1
Templar E. Ju., No. 10

2 G9 2 om pe OO et et et
D>
ao

Pumpkin
NO. 20) 2 5 50
NO Om oo 1 75
ee 1 40
Marcellus, No. 10 ____ 4 650
Marcellus, No. 2% ___ 1 40
Marcellus. No. 2... 1 16
Phan
Sauerkraut
No. 20. 00
No. 250 1 60
m0. 2 1 25
Spinach
NO: Bag 2 50
Ne. «2 5. a oe
Squash
Boston, No. 3 _.______ 1 80
Succotash
Golden Bantum, No. 2 2 60
Little Dot, No. 2 ~---. 2 35
Little Quaker ~-_____ 2 25

Pride of Michigan ~-- 2 10

Tomatoes
MO: 30 5 80
No. 26 2 : 26
NO 2 1 65

Pride of Mich., No. 2% 2 10
Pride of Mich., No. 2.-1 40

CATSUP.,
Beech-Nut, small -._. 1 50
Beech-Nut, large -... 2 30

Lily of Valley, 14 oz... 2 25
Lily of Valley, % pint : 66

Sniders, 8 oz. ~__-__.. 1 55

ders, 16 oz. __.___ 2 36
Quaker, 10 oz. -__... 1 35
Quaker, 14 oz. —-_.... 1 80
Quaker, Gallon Glass 12 00

Quaker, Gailon Tin __ 7 2%

CHILI SAUCE
Snider, 16 oz.
Snider, 8 oz.
Lilly Valley, 8 oz.
Lilly Valley, 14 oz. _. 3 25

OYSTER COCKTAI :

Sniders, 16 oz. ~__.__ 3 15
Sniders, 8 oz. __--__ 2 20
CHEESE
Roquetert 2

 

Wisensin Flat

New York June _______ 27
SAD ARO 2 40
OTN ea ie 18
Michigan Flats ~______ 15

Michigah Daisies ______ 15
Wisconsin Longhorn  . 16
Imported Leyden ______ 28
1 lb. Limberger —______ 26
Imported Swiss -__._.. 58
Kraft Pimento Loaf __ 25
Kraft American Loaf __ 23
Kraft Brick Loaf ______ 23
Kraft Swiss Loaf ______ 35
Kraft Old Eng. Loaf__ 44
Kraft, Pimento, % Ib. 2 00
Kraft, American, 1% lb. 2 00
Kraft, Brick, % Ib. __ 2 00
Kraft Limburger,¥% Ib. 2 00

e

CHEWING GUM
Adams Black Jack -... 65
Adams Bloodberry ~.... 65

Adams Dentyne --..... 65
Adams Calif. Fruit -. 65
Adams Sen Sen  -..._. 65

Beeman’s Pepsin --_-_-- ba
Beechnut Wintergreen_
Beechnut Peppermint...
Beechnut Spearmint -.
Doublemint
Peppermint, Wrigleys —. 65

Spearmint, Wrigleys -. 45

suicy Hruit: _....-_-_: 65

Krigley’s P-K —.--__._. 65

CAD 65

TOROOITS - 288 6
COCOA

 

Droste’s Dutch, 1 lb... 8 50
Droste’s Dutch,
Droste’s Dutch, %
Droste’s Dutch, 5 lb. 66
Chacolate Apples -... 4 50
Pastelles, No. 1 ._-. 12

Pastelles, % Ib.
Pains De Cafe ______- 3
Droste’s Bars,
Delft Pastelles

   
 

1 Ib. — Tin Bon

SAO es 18 00
7 02. ‘Robe Tin Bon

One
13 oz. Creme De Cara-

One: 22 13 20
12 = Rosaces -.....- 10 80
% Ib. Rosaces -_----_- 7 80
uy Ib. Pastelles __..__ 3 40
Langnes De Chats _. 4 80

CHOCOLATE
Baker, Caracas, %s ---_ 37
Baker, Caracas, 4s __.. 35

SLOTHES LINE
FRemp, 50 ft. __. 2 00@2 25
Twisted Cotton,

Oo 70. — 1 80@2 25
Braided, 50 ft. — oi 5
Sash Cord -._.__ 2 50@2 75

COFFEE ROASTED

Blodgett-Beckiey Co.

Old Master -_______. oe
Lee & Cady

1 ib. Package
EAberty 222 =

Quaker Vacuum —

  

meno: 26
Imperial _ : - we
Majestic. 2

Boston Breakf’t Blend m4

McLaughlin’s Kept-Fresh

 

Coffee Extracts
M. Y., per 100 __....
Frank’s 50 pkgs. _. 4 25
Hummel’s 50 1 Ib. 10%

CONDENSED MILK
Leader, 4 doz. __.___ 7 00
Eagle, 4 doz. -.....__ 9 00

MILK COMPOUND
Hebe, Tall, 4 doz. _.. 4 50
Hebe. Baby, 8 doz. -. 4 49
Carolene. Tall, 4 doz. 3 80
Carolene, Raby 3 50

EVAPORATED MILK

 

eee Tall 3 65
Page, Baby 222... 3 65
Quaker, Tall, 1074 oz. 3 30
Quaker, Baby, 2 doz. 3 30
Quaker, Gallon, % doz. 3 30
Carnation, Tall, 4 doz. 3 65
Carnation, Baby, 8 dz. 3 65
Oatman’s Dundee, Tall 3 65
Oatman’s D’dee, Baby 3 65
Every Day, Tall ____ 3 60
Every Day, Baby __ 3 40

 

May 13, 1931

Pat, Taliivcer 0 631. 3 65
Pet, Baby, §: 02. 3 65
Borden's “Pall 3 65
Soerden's Baby 3 65
CIGARS
Airedale... 35 00
Havana Sweets -..._ 35 0
Hemeter Champion — 50
Canadian Club ______ vu

Robert Emmett  —... 7B 00
Tom Moore Monarch 76 00
Webster Cadillac _... 75 60
Webster Astor Foil.. 75 00
Webster Knickbocker 95 6(
Webster Albany Foil 95 0u
Bering Apollos ______ 95 00
Bering Palmitas __ 115 00
Bering Diplomatica 115 00
Bering Delioses ____ 120 06
Bering Favorita ..__ 135 06
Bering Albas ____ 150 6

CONFECTIONERY
Stick Candy Pails
Pure Sugar Sticks-600c 4 00
Big Stick, 20 lb. case 17
Horehound Stick, 5 lb. 18

Mixed Candy

Kindergarten  ~_____.___ 17
tender 2 es 13
French Creams  ________ 14
Paris Creams __________ 15
oupiter 20 10
Fancy Mixture ________ 17

Fancy Chocolate
lb. boxes
Bittersweets, Ass’ted 1 60
Milk Chocolate A A 1 65
Nibble Sticks ~_______ 1 50
Chocolate Nut Rolls — 1 70

Blue Ribbon __________ 1 30

Gum Drops Pails
Amise oo 15
Champion Gums _______ 15
Challenge Gums _____ a Ae
Jolly Strings ig

Lozenges Pails
A. A. Pep. Lozenges __ 15
A. A. Pink Lozenges __ 15
A. A. Choc. Lozenges__ 15

Motto Hears t... 18
Malted Milk Lozenges __ 21

Hard Goods Pails
Lemon Drops 2.20. 17
O. F. Horehound drops 16
Anise Squares __________ 16
Peanut Squares _....___ 18

Cough Drops Bxs
Rea 7 35
Smith Gros 02 | 1 50
PuGen sy 1 50

Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 83
4 oz. pkg. 48s, case 3 4@

Specialties
Pineapple Fudge
Italian Bon Bons ______ 17
Banquet Cream Mints_.. 23
Silver King M.Mallows 1 15
Handy Packages, 12-10c 80

COUPON BOOKS

50 Economic grade 8 6@
100 Economic grade 4 60
500 Hconomic grade 20 00
1000 Economic grade 37 50

Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 lb. boxes -_______ aa, 22

DRIED FRUITS

Apples
N. Y. Fey., 50 ib. box 13
N. Y. Fey., 14 oz. pkg. 16

Apricots
Evaporated, Choice _.._ 17
Evaporated, Fancy ____ 22
Evaporated, Slabs

Citron
10: 1b: box 36
Currants
Packages, 14 oz. ______ 17
Greek, Bulk, lb. ______ 16%
Dates
Dromedary, 36s ______ 6 75
Peaches
ivan. Choice’ 11
Raney 15
Peel
Lemon, American ______ 28
Orange, American _____ 28

Seeded, bull SAO ETRE 08%4
Thompson’ s s’dless blk 08
weet S seedless,

ov OZ

eo Prunes
90@100, 25 Ib. boxes__@0514
80@90, 25 boxes__@06
- boxes_.@06%4
. boxes__@07%
- boxes__.@08%
- boxes__@09%
. boxes__@12
boxes__@15
boxes__@17%

25
20@30, 25 1
18@24, 25 1b.

 

*

 

May 13, 1931

MICHIGAN TRADESMAN

29

 

Hominy
Pearl, 100 lb. sacks __ 3 50

Macaroni
Mueller’s Brands
9 oz. package, per doz. 1 34
9 oz. package, per case 2 20

Bulk Goods
Elbow, 20 Ib. -_____ 54@7%
Egg Noodle, 10 Ibs. __ 14
Pearl Barley aa
Barley Grits ______-__5 00
re 3 76

age
Hiast india: 26 10
Tapioca.

Pearl. 100 lb. sacks __ 09
Minute, 8 oz., 3 doz. 4 05

Dromedary Instant __ 3 50
Jiffy Punch
3 doz. Carton ________ 2 25

Assorted flavors.

FLOUR
Vv. C. Milling Co. Brands
ity White
Harvest Queen ________
Yes Ma’am Graham,
SON: 2 20

Lee & Cady Brands

American Eagle ____
Home Baker ___..___.

FRUIT CANS
Mason
F. O. B. Grand Rapids
Half pint 7 50

One pint. 7 75
Qne quart 9 1¢
Half gallon 2... 12 15
Ideal Glass Top
Bialf pint 220202 9 00
One pint. 9 50
One quart 0 it
Halt galion 15 40
GELATINE
Jell-O. 3.doz. . 2 85
Minute, 3 doz. ______ 4 05
Plymouth, White ____ 1 55
Quaker, 3 doz. ______ 2 25

JELLY AND PRESERVES
Pure, 30 lb. pails ____ 3 30
Imitation, 30 Ib. pails 1 85
Pure, 6 oz., Asst., doz. 90
Pure Pres., 16 oz., dz. 2 40

JELLY GLASSES
8 oz., per doz.

OLEOMARGARINE
Van Westenbrugge Brands
Carload Distributor

oS

   

muCOa. LW oe 1416
Holiday, 1 Ib. 2. oo 12%%
Wilson & Co.’s Brands
leo
merined 202 20
Oe 13
special Holt .s20 17
MATCHES
Diamond, 144 box  . 4 25
Searchlight, 144 box __ 4 25
Ohio Red Label, 144 bx 4 20
Ohio Blue Tip, 144 box 5 00
Ohio Blue Tip. 720-1c 4 00
*Reliable, 144 ________ a 15
*Wederal, 144 __.- 3 95

Safety Matches
Quaker, 5 gro. case___ 4 25

MULLER’S See ee

Macaroni, 9 oz. ------

Spaghetti 9 oz. -_---- 2 20
Elbow Macaroni, 9 oz. 2 20
Ege Noodles, 6 oz. -_.. 2 20

Eee Vermicelli,
Egg Alphabets, 6 oz._. 2 20
Ege A-B-Cs 48 pkgs... 1 80

NUTS—Whole
Almonds, Tarragona... 19
Bralt, Targe 0.0. 23
Fancy Mixed --_--~.._- 22
Filberts, Sicily ~~ ---- 20

Peanuts, Vir. Roasted 11
Peanuts, Jumbo, std. 13

Pecans, 3, star -_____ 25
Pecans, Jumbo -----. 40
Pecans, Mammoth —_ 50
Walnuts, Cal. -_.. 27@29
fiickory 22 07

: Salted Peanuts
Sancy,' No. to 14

Shelled

Almonds Salted -__-_--_ 95
Peanuts, Spanish

126 ib, bags oo 12
Milberta) 2 22 32
Pecans Salted __..-__.. 87
Walnut Burdo --....

Walnut, Manchurian _. 65

MINCE MEAT

None Such, 4 doz. ___ 6 47

Quaker, 3 doz. case __ 3 50

Libby, Kegs, wet, lb. 22
OLIVES

doz.
doz.

4 oz. Jar, Plain,
10 oz. Jar, Plain,
14 oz. Jar, Plain, doz
Pint Jars, Plain, doz.
Quart Jars, Plain, doz.
1 Gal. Glass Jugs, Pla.
5 Gal. Kegs, each ____
3% oz. Jar, Stuff., doz.
6 oz. Jar, Stuffed doz.
9% oz. Jar, Stuff., doz.
1 Gal. Jugs, Stuff., dz.

DS G9 DO Ft 8 et OT DO om DO
oo
°o

PARIS GREEN

 

ee 34
ER es 32
46 and 6s 2-2-2278 30

PEANUT BUTTER
Bel Car-Mo Brand
24 Lib. Ting 4 35
8 oz., 2 doz. in case
IS Ib. pails ..

20 4D. patie oo

PETROLEUM PRODUCTS
Including State Tax
From Tank Wagon

Red Crown Gasoline __

Red Crown Ethyl __-. 19.7

Solite Gasoline _____ — 127
In fron Barrels
Perfection Kerosine __ 12.6
Gas Machine Gasoline 39.1

Vv. M. & P. Naphtha__ 20.8

ISO-VIS MOTOR OILS
In tron Barrels

 
 

Heavy 2 a
Bix: Heavy 22 2 TA

larine

Iron Barrels

FIGANY 22
Special heavy —_______
Extra heavy -----.-__
Polarine “2
Tranmission Oil _____
Finol, 4 0z. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 30
Parowax, 5.

Parowax, 40, 1 lb. —_ 7.56
Parowax, 20, 1 lb. __ 7.8

iN
Prada
e

yee
rs

cin

oooW

Presta
>

 

sjemdac,
jemdac,

12 pt. cans 3 00
12 at. cans 5 00

PICKLES
Medium Sour
5 gallon, 400 count ._ 4 75

Sweet Small

16 Gallon, 2250 -.--_- 27 00
5 Gallon, 760 __---__~ 9 75
Dil) Pickles
Gal. 40 to Tin, doz._. 10 26
No. 2% Ting —..-- 2 26

$2 oz. Glass Picked__ 2 80
32 oz. Glass Thrown 2 4:

   
  

Dill Pickles Bulk :

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Battle Axe, per doz. 2 65
Torpedo, per doz. --.. 2 50

POTASH
Babbitt’s, 2 doz. __.. 2 75
FRESH MEATS

Beef

ee
Top Steers & Heif. -___ 18
Good St’rs & H’f. 15%@16
Med. Steers & Heif. .. 13
Com. Steers & Heif. -. 11

 

Veal
POPE oe ee 13
Good | oo 11
Medium ----___.__ eee 09
Lamb
Spring Eamb: 2202.0 20
Good ee 18
Medium 2.205020 15
POOR 25-8 os 11
Mutton
ee 12
Medium 2220 780 cr 11
Poor ee 10
Pork
Bein; medi (202 17
a ee ee 14
Shoulders —2. 0 11%
Sparenine 9 09
Neck bones _ ~ 06
rimming oe 8%
PROVISIONS
Barrelied Pork
Clear Back __ 25 00@28 00

Short Cut Clear26 00@29 00

Dry Salt Meats
D S Bellies __ 18-20@18-14

Lard

in tierces ______ 9%
. tubs ___.advance Y%
. tubs ___.advance %
. pails __._advance %
- pails _...advance 1%
- pails ____advance
. pails ____advance
Compound tierces ____ 11%
Compound, tubs _____ 12

et

Sausages

Veal
Tongue, Jellied ______ 35
Headcheese ___._____ 18

Smoked Meats
Hams, Cer. 14-16 Jb. @20

Hams, Cert., Skinned
16-18 Ib. Hc nai @19

Ham, dried beef :
Knuckles ______ @33

California Hams -- @17%

Picnic Boiled

Be 20

Boiled Hams ______ rc
Minced Hams ______ @16
Bacon 4/6 Cert. 24 @28

Beef

Boneless, rump 28 00@36 00
Rump, new __ 29 00@35 00

Liver
Beet oe ee 16
Calpe 55
Bork 2 08
RICE

Fancy Head

Fancy Blue Rose ____ 5 10
= 07

RUSKS
Dutch Tea Rusk Co.
Brand.
36 rolls, per case ____ 4 25
18 rolls, per case ____ 2 25

12 rolls, per case ____ 1 50

12 cartons, per case __ 1 70
18 cartons, per case __ 2 55
36 cartons, per case __ 5 00
SALERATUS
Arm and Hammer __ 3 75
SAL SODA
_canulared, 60 Ibs. cs. 1 35
Granulated, 18-24% Ib.
packages __.._._.____ 100.
COD FISH
Middies 22 20
Tablets, % lb. Pure _. 19%
OOS ee 1 40

Wood boxes, Pure __ 30
Whole Cod ---.-....-- 11%

HERRING
Holland Herring
Mixed, Kegs ~-~.-_---.
Mixed, half bbls. ---. 11 35
Mixed, bbls -_-__ as

  
 

Milkers, Kegs ~..--_.. 1 05
Milkers, half bbls. .. 12 50
Milkers, bbls. ----_. 22 25
: Lake Herring
¥% Bbl., 100 lbs. ____ 6 50
Mackeral

Tubs, 60 Count, fy. fat 6 60
Pails. 10 lb. Fancy fat 1 50

White Fish
Med. Fanev. 100
Milkers, bbls. —___-
K K K K Norway __ 19 50
S Ib. pats ..- 2 14
Cut Lunch 1
Boned, 10 Ib. boxes __ 16

SHOE BLACKENING
2 in 1, Paste, doz. --. 1 35
B. Z. Combination, dz. 1 35
Dri-Foot, doz. 2
Bixbys, Dozz. ........ 1 35
Shinola, doz.

STOVE POLISH
Blackne, per doz. —__
lack Silk Liquid, dz.
lack Silk Paste, doz.
Enameline Paste. doz.
Enameline Liquid, dz.
BE. Z. Liquid, per doz.
Radium, per doz. ____
Rising Sun, per doz.
654 Stove Enamel, dz.
Vulcanol, No. 5, doz. 95
Vulcanol, No. 10, doz. 1 35
Stovoil, per doz. _____ 3 00

SALT

F. O. G. Grand Rapids
Colonial, 24, 2 Ib. --.. 95
Coionial, 30-14% ______ 1 20
Colonial, Iodized, 24-2 1 36
Med. No. 1 Bblis. ____ 2 90
Med. No. 1, 100 Ib. bk. 1 00
Farmer Spec., 70 lb. 1 00
Packers Meat, 50 Ib. 65
Crushed Rock for ice
cream, 100 lb., each 8&5
Butter Salt, 280 Ib. bbl.4 00
Block, 50 Ibe 2 4h
Baker Salt. 280 Ib. bbl. 3 80

1D bt at et et et et et et
2)
ol

14, 10 lb., per bale __-. 2 10
50. 3 Ib., per bale -__. 2 50
28 lb. bags, Table __.. 40
Old Hickory, Smoked,
GEOG 4 50

i aaa
H

 

Free Run’g, 32 26 oz. 2 40

Five case lots ------ 30
Iodized, 32, 26 oz. -. 2 40
Five case lots  ____-- Bit}

BORAX
Twenty Mule Team

24, 1 Ib. packages -__ 3 35
48, 10 oz. packages -_ 4 40
96, % oz. packages __ 4 O¢

CLEANSERS

 

80 can cases, $4.80 per case

WASHING POWDERS
Bon Ami Pd., 18s, box 1 90
Ron Ami Cake, 18s __1 62%
APA 85
Climaline, 4 doz. -_-. 4 20
Grandma, 100, 5c ---- 3 50
Grandma, 24 Large -- 3 50
Sold Dust, 100s -.---. 4 00

Gold Dust, 12 Large 3 20
Golden Rod, 24  ---._- 4 25

La France Laun., 4 dz? 3 60
Old Dutch Clean, 4 dz. 3 40
Octagon, 96s 3 90
Rinso, 40s --__L 3 20
Rinse; 248 220 25

 

Rub No More, 100, 10
OF

Rub No More, 20 Lg. 4 00

Spotless Cleanser, 48,
20 oz.

Sani Flush, 1 doz. __

Sapolio, 3 doz. _-____

2
3
Soapine, 100, 12 oz. — 6 40
Snowboy, 100, 10 = *

Snowboy, 12 Large __ 2 65
Speedee, 3 doz. -_---- 7 20
Sunbrite, 50s ________ 2 10
Wyandote, 48 ____-___ 4 75

Wyandot Deterg’s, 24s 2 75

SOAP

Am. Family, 100 box
Crystal White, ,100 __
Big Jack, 60s ___..___
Fels Naptha, 100 box
Flake White, 10 box
Grdma White Na. 10s
Tap Rose, 100 box ____
Wairy, 100 box —...-

Oro ce oR OO

Palm Olive, 144 box

Lava, 100 box ________ 4m
Octagwon. 120 2)... 5 00
Pummo, 100 box ____ 4 85
Sweetheart, 100 box __ 5 70
Grandpa Tar, 50 sm. 2 10
Grandpa Tar, 50 Ige. 3 40
Trilby Soap, 100. 10c 7 95

Williams Barber Bar, 9s 59
Williams Mug, per doz. 48

SPICES
Whole Spices
Allspice, Jamaica ____ @30
Cloves, Zanzibar __.. @47
Cassia, Canton =. @25
Cassia, 5c pkg., doz. @40
Ginger, Africa’ _____ @19
Mace, Penang ______ 1 00
Mixed. No. ¥ 0 = || @sz
Mixed, 5c nkes., doz. @45
Nutmegs, 70@90 ___. @50
Nutmegs, 105-1 10 __. @48
Bepper, Black a3. 25
Pure Ground in Bulk

Allspice, Jamaica --_. @33
Cloves, Zanzibar ~.___ @53
Cassia, Canton =... @29
Ginger, Corkin _______ @30
Mustard 2 @29
Mace, Penang _______ 1 05
Pepper, Black __._____ @27
Nutmess (2 @35
Pepper, White —______ @44
Pepper, Cayenne _____ @36
Paprika, Spaish ~_____ @36

Seasoning
Chili Powder, 15c ____ 1 35
Celery Salt, 3 oz. _.. 95
Same. 2 07, 20 90
Q@nion Salt 2200 1 35
Garnic. 1 35
Ponelty, 3% oz.
Kitchen Bouquet
Laurel Leaves ______

Marjoram. 1 oz.
Savory, 1 oz.
Thyme, 1 oz.

Tumeric, 2% oz. -_-- 90
STARCH
Corn
Kingsford, 40 Ibs. _. 11%
Powdered, bags -... 4 80
Argo, 48, 1 lb. pkgs. 3 28
Cream, 48-1 —_-____ 4 80

Quaker, 40-P 2

Gloss
Argo, 48, 1 Ib. pkgs. 3 28
Argo, 12, 2 Ib pkes. 2 38
Arzo, 8, 5 Ib. pkes: _. 2:70
Silver Gloss, 18, Is _. 11%
Elastic, 64 pkgs. __._ 5 35
Piger, heh oe
Tiger, 60 tbs. 2... _

SYRUP

Corn
Blue Karo, No. 1% __ 2 69
Blue Karo, No. 5, 1 dz.
Blue Karo, No. 10 __ 3 58
Red Karo, No. 1% __
Red Karo, No. 5, 1 dz.
Red Karo, No. 10 __ 3 84

Imit. Maple Flavor
Orange, No. 1%, 2 dz. 3 25
Orange, No. 5, 1 doz. 4 99

Maple and Cane

Kanuck, per gal. ____ 1 50
Kanuck, 5 gal. can __ 6 50

Maple

Michigan, per gal.
Welchs. ner egal.

ee ad |
eee ae

COOKING OIL
Mazola
Pints, 2 doz. 222.0.
Quarts, 1 doz. __.___ 6
Half Gallons, 1 doz. — 11 75
Gallons, % doz. 11 30

 

TABLE SAUCES

Lee .& Perrin, large. 5 75
Lea & Perrin, small. 3 35
Pepper 22202 1 60

A-1, large -.-. ..... - 4 75
‘Ack Smale 2220 2 85
Caper; 2:08.52 220 3 30

TEA
Blodgett-Beckley Co.
Royal Garden, % Ib... 176
Royal Garden, % Ib. _. 77

Japan
Medium -________ a-- 36@26
Chotes 202 87@52
Baney 2. oe 52@61
No. I Nibbe 2200 64
1 Ib. pkg. Sifting ______ 14
Gunpowder
Choleq, 40
Maney 222 47
Ceylon
Pekoe, medium ________ 67
English Breakfast
Congou, medium _______ 28
Congou, Choice ____ 35@36
Congou, Fancy ____ 42@43
Oolon
Mediu oe ee 39
€holee 5 45
Fancy Jos ee Re
TWINE
ee a py Cone 2 33
otton, ply Balls ____
Wool, 6 ply _____ : pee ea =
: VINEGAR
Cider, 40 Grain ______ 18
White Wine, 80 grain__ 25
White Wine. 40 grain__ 1¢
WICKING
No. 0. per frees en
No. 1. per gross _____ ] 9F
No. 2, per gross _____ 1 50
No. 3

- per gross _____ 2 30
Peerless Rolls, per doz. an
Rochester, No. 2, doz. 59
Rochester, No. 3, doz. 2 a0
Rayo. per doz.

oe 75
WOODENWARE
Baskets

Bushels, narrow band,
wire handles ____" 1 76

Bushels, narrow band.
wood handles ____- 1 80

Market, drop handle 50
Market, single handle.
Market, extra oe

nee 0
Splint, laree 8 én
Splint, medium 2. ” 7 50
Splint. smalt 6 50
Churns
Barrel, 5 gal... each __ 2 40
Barrel, 10 fal., each__ 2 55
3 to 6 gal.. ner fal = 16
Pails
10 qt. Galvanized ____ 2 60
12 at. Galvanized 2 85
14 qt. Galvanized - & 10
12 at. Flaring Gal. Jr. 5 00
10 qt. Tin Dairy _ | 4 00

Traps
Mouse, Wood, 4 holes. 60
Mouse, wood, 6 holes_ 70

Mouse, tin, 5 hole 5
Rat, wood ______ . oy 00
Rat, spring 1 00
Mouse, spring ____ 22a
: aa Tubs

zarge Galvanized ____ 8 7
Medium Galvanized ey: te
Small Galvanized _ ~~ 6 75

Washboards
Banner, Globe ________ 5 50
Brass, single ______ 6 25
Glass single ______ 6 On
Double Peerless ______ 8 5¢
Single Peerless ____ 7 5¢
Northern Queen ______ 5 AG
Universal 90 7 25
Wood Bowls

iS in. Butter 2 5 00
15 in. Butter ____ 9 00
iin. Butter 18 00
19 in. Butter 2 7 25 00

WRAPPING PAPER

Fibre, Manila, white 05
No. 1 Fibre Er

fae ene 06

Butchers DF ____ oat
Krate 22 0614
Kraft Stripe 09%,

YEAST CAKE

Magic, 3 doz. _____ 2 70
Sunlight, 3 doz. ____ 2 70
Sunlight, 1% doz. _ 1 35
"east Foam, 3 doz. __ 2 70

Teast Foam, 1% doz. 1 35

YEAST—COMPRESSED
Fleischmann, per doz. 30

 

 

30

 

MICHIGAN TRADESMAN

 

May 13, 1931

 

IN THE REALM OF RASCALITY.
Questionable Schemes Which Are
Under Suspicion.

The Federal Trade Commission has
ordered Noma Electric ‘Corporation,
New York, manufacturers of decora-
tive electrical goods such as Christmas
tree lighting outfits, to refrain from
selling extension or mon-extension
Christmas tree lighting outfits equip-
ped with Mazda or any kind of lamps
at prices which are less than the cost
to the company of manufacturing ‘such
outfits, when ‘this is done with the in-
tent to suppress competition in the
manufacture and sale of such goods.

 

The Federal Trade Commission has
ordered Joseph Greenspan, trading as
Grand Rapids Upholstering ‘'Co., New
York, to cease representing his firm
as a manufacturer and to abandon the
use of the word “Grand Rapids” as a
trade name or in advertising, unless
and until the furniture described by
this mame is actually made at Grand
Rapids, Michigan. Use of the terms
“Factory” or “Manufacturers” to de-
scribe any ‘building used as the com-
pany’s place of business, is prohibited,
unless and until the concern actually
owns and operates a factory wherein
furniture sold ‘by the respondent is
made. The phrases “Manufacturers
selling direct to the public—Save the
retailers’ profit,” or similar expressions,
are also barred, unless and until the
company owns or controls a plant in
which its product is made. The '‘Com-
mission found that the company does
not manufacture furniture at Grand
Rapids or anywhere else, except so far
as it upholsters a part of its ‘stock,
namely, living room chairs, in New
York. The respondent is not an agent
or representative of manufacturers
situated in Grand Rapids, and little or
none of the furniture sold by the com-
pany is manufactured in Grand Rapids,
according to findings of the Commis-
sion,

 

Penknives manufactured by a firm of
co-partners will no longer be mis-
represented as to gold content, accord-
ing to a stipulation between the part-
ners and the Federal Trade Commis-
sion, The knives have an outer shell
of gold and an inner concealed sheet,
or filling, of base metal. The company
agreed to cease marking figures indi-
cating the fineness of the gold cover-
ing so as to imply that the entire fill-
ing and shell of the handle with the
exception of its sheleton was or is of
the fineness of gold indicated, when
such is not true; and from stamping
marks or figures on the knives indi-
cating the fineness of gold of which
any parts are made, without correctly
indicating the parts composed of the
fineness of gold represented so as not
to mislead the customer into believing
the concealed filling is gold in whole
or in part, when such is not true.

 

A corporation manufacturing a bat-
tery solution signed a stipulation with
the Federal Trade Commission, agree-
ing to cease the use in advertising mat-
ter of statements implying that the
product will instantly charge. or cause
an immediate electrical energy to. en-
ter plates, or that the product, when

so used, will not freeze, when such is
not the fact. The company also agreed
to stop the use of all statements which
are false, misleading or deceptive, or
that are in excess of what may be ac-
complished iby the use of its ‘produce as
a battery solution,

 

Malt products sold by a domestic
corporation will no longer be adver-
tised as “Canadian,” or in any way
which implies that they are of Canad-
ian manufacture or imported to the
United States, when such is not the
fact.

 

Signing a stipulation with the Fed-
eral Trade Commission, a corporation
selling window shades agreed to aban-
don the use of the word “Special” in
advertising, so as not to imply to pur-
chasers that the products are specifi-
cally made up and offered at an attrac-
tive price, or are regular products of-
fered at a special price, or at a price
other than that usually obtained.

 

Fayro Laboratories, Inc., Pittsburg,
manufacturer of “Fayro”’ bath salt, is
ordered tby the Federal Trade Com-
mission to abandon the representation
that the firm maintains or has access
to a laboratory in which its bath salt
is mixed ior prepared for sale, the Com-
mission having found no such labora-
tory to be operated. The company is
not to use the word “laboratory” or
“laboratories” on containers, wrappers,
labels or in advertising.

The formula for making ‘“Fayro”
was obtained indirectly from an actress
who was neither a chemist nor a scien-
tist, yet the respondent erroneously
advertised that when it first started to
prepare its formula it obtained analy-
ses of the waters and inredients of
twenty-two of the world’s most famous
hot springs. Use of this representa-
tion is enjoined by the Commission as
is use of the statement that chemists
have made comparisons of any of these
hot spring waters with Fayro bath salt
as well as of statements of the results
of such purported analyses and com-
parisons,

Representing that the Fayro formula
has been scientifically evolved or is a
scientific formula or that the bath salt
is scientifically prepared or is the re-
sult of years of scientific research, is
also prohibited.

Representing by ‘pictorial devices or
otherwise that chemists or other scien-
tists have had anything to do with
preparing the salt or with evolving the
formula or that they have made labor-
atory tests of it, are also ordered dis-
continued.

The principal ingredient of the
Fayro salt is Epsom salt. There are
also common salt, glauber salt, and oil
of pine needles, the latter being used
only for scenting the bath made from
Fayro,

 

Copartners selling historical refer-
ence books signed a stipulation with
the Federal Trade Commission, agree-
ing to ‘cease representing to purchas-
ers that well known scientists, artists,
educators, ‘statesmen and public think-
ers are associate editors of their works,
or have assisted in their preparation,
when this is not true. The partners
will stop their practice of collecting

from subscribers any charge for wrap-
ping and mailing their loose-leaf re-
vision service, unless and until such
charge is provided for in their sub-
scription contract. They will also stop
informing the public that their books
constitute a consolidation of two or
more previously published ‘works,
when such iis not the fact.

 

Use of the word “Mills” in its trade i

name, so as to imply that it is a manu-
facturer, and use of other expressions
indicating that the company sells di-
rect to the purchaser, thus eliminating
the middleman’s profit, will be discon-
tinued by an individual distributor of
paint, who has signed a stipulation
agreement to this effect with the Fed-
eral Trade Commission.

 

The Federal Trade Commission has
dismissed a complain charging A. G.
Spalding & Bros., New York, with
unfair competition in the sale of golf
balls. Dismissal follows the company’s
signing of the trade practice confer-
ence rules for the athletic goods in-
dustry, which cover the allegations of
the complaint.

The athletic industry rules were
made public March 30. They refer to
such practices as secret giving of
money or gifts to representatives of
customers; presenting gifts to athletic
organizations or athletes to induce
them to adopt as “official” the goods
of a company; advertising that winners
of athletic competitions use the ath-
letic goods of a company where such
use ‘had been induced by gifts or pay-
ments; presenting gifts to instructors
or directors of athletics, without the
knowledge of their employers, upon
condition that a company’s goods be
recommended; and using names of
prominent athletes on athletic goods
when such persons did not design or
do not ‘bona fide endorse or use such
goods,

——_>+~>—____

Bottom Reached Early This Spring.

To many seasoned observers of busi-
ness conditions it was evident that
bottom had been reached early this
spring. This conclusion was based
upon the actual situation. It took ac-
count of underlying factors rather than
of superficial signs. At some points
it was obvious that the downward
trend kad not yet found a solid founda-
tion for recovery. The future of the
automobile industry was still obscure.
The oil and nonferrous markets were
uncertain, and the commodity price
average, no longer supported by high
wages, seemed to be bound for the
plane upon which most of this ‘coun-
try’s industrial development thas gone
forward. The most unfavorable ele-
ment was the attitude of discourage-
ment evoked by current earning state-
ments disclosing the wreckage caused
by the processes of readjustment which
have been going on in the last two
years. But this is a familiar phenom-
enon of all periods of reconstruction.
It is the natural reaction to contem-
plation of disaster regardless of the
date of its origin. For that reason it
does not sway the judgment of those
who look for symptoms of a change in
fundamentals. They watch for causes
rather than for effects. They see
sound reason for hope in slow re-

vival of demand for goods at the low
prices now prevalent, in the determina-
tion of leaders of industry to adapt
their affairs to the new conditions, in
unmistakable evidence that the forces
of destruction are no longer active,
and in the fact that business as a
whole has survived the storm without
serious derangement of its structure.
The climb upward will not be fast.
That it has begun there is no reason
to doubt.
—_+++—___

Red Sour Cherry People To Advertise.

Red sour cherry canners throughout
the country have taken a step import-
ant to all interested in the packing,
distributing and growing of this fruit.
A campaign will be launched immedi-
ately to advertise red cherries region-
ally and nationally, with the apparent
co-operation of 75 per cent. of the red
cherry packers in the United States.
The packers have become convinced
that cherries have suffered from a lack
of publicity and that the public will
gladly consume more red cherries if
given more information about them.
One has only to consider that the popu-
lation of the country is 120,000,000 and
that the largest known crop of cherries
was 920,000,000 pounds, to tbe convinc-
ed that there is not an overproduction
of cherries, but rather only a lack of
knowledge of cherries in the country.

—_+~+-____

Sharper Trading in Hosiery Seen.

As a great many of the smaller pro-
ducers of full-fashioned hosiery have
been making sales on a trading basis
for some time past, the reductions of
25 to 50 cents put into effect at the
end of last week by the Berkshire
Knitting Mills is expected to intensify
this situation. Some of the Southern
mills, in particular, have been offering
goods at very low prices, and have
been taking advantage of the strike in
Philadelphia to increase production.
Several of the leading branded lines
announced their intention of adhering
to their current lists, despite the Berk-
shire reduction,

—~—_ 2+ > ____

April Home Furnishings Sales Off.

House furnishings trade during
April fell below that of previous
months in the wholesale trade. Ex-
ceptions noted were in the fields of
upholstery, Summer furniture and
rugs and popular-price lamps. Staple
furniture, soft-surfaced floor cover-
ings, electrical household appliances,
silver and pewter ware and glass and
china goods showed subnormal sales
totals. A revival in sterling silver de-
mand developing late in the month
was insufficient to overcome the in-

activity experienced in the opening
weeks,

2s
Plan To Trade Up in Pewter.

Reports that pewter hollow ware
manufacturers ‘will attempt to bring
their products to a higher retail price
level this Fall are current in the mar-
ket. Producers, it was said, are fear-
ful that the extreme low prices at
which pewter ware is now offered are
having a serious effect upon its popu-
arity and they are anxious to bring
the average piece to a $5 retail level.
Those in favor of the move point out
that better pewter has suffered in de-
mand since the introduction of ware
retailing around $2.

 

e °
’ Pie
e e

 

|
he

 

 

 

e s
és

vi, di

e e

«May 13, 1931

MICHIGAN TRADESMAN

31

 

Proceedings of the Grand Rapids
Bankruptcy Court.
(Continued from page 23)

B. F. Huntley Furn. Co., Winston-
Salen Gee 512.75
Indianapolis Chair Co., Aurora -.-- 14.50
Jasper Desk Co., Jasper __-~--..--- 31.00
S. C. Johnson & Co., Racine ~___-~ 13.33
S. Karpen & Bros., Chicago___-_- 555.40
Kimlark Rug Corp., Neenah —-__-_ 2.89
Kirson Co, (Stureis 20 3.95
Kompass & Stoll, Niles ~--_------ 2.93
Krebs, Stengel & Co., New York__ 71.42

H. Leonard & Sons, Grand Rapids 668.09

Lioyd Mfg. Co., Memoninee ___-_- 11.49
Lussky, White & Coolidge, Chicago 11.76
Majestic Co-Operative Adv. Ass’n.,
Cneeee 93.60
Marshall Field & Co., Chicago ~___ 121.00
S. A. Maxerll & Co., Chicago —__--_ bT
Mersman Bros. Corp., Celina ----_- 4.25
Michigan Bell Tele. Co., Niles __-_ 37.86
Michigan Chair Co., Grand Rapids 56.20
Mich. Gas & Elec. Co., Niles ~_-- -90
Miller Tire Shon, Niles —... .... . 3.70
Murphy Chair Co., Owensboro _--_ 178.40
National Art Supply Co., St. Paul 34.35

National Enameling Co., Milwauket 100.00
Niles Chamber of Commerce, Niles
Niles Credit Ass’n., Niles ~--~----
Niles: Daily: Star, Niles... 2-2 283.17
Niles Printing Co., Niles ...___._
Northwestern Stove Co. Repair
€o.. “Onieseo 2. 1.14
R. V. O’Brien Co., Hubbard Woods

O’ Poole Coal Co., Niles 22.3: 37.60
Peninsular Stove Co., Detroit ___- -32
Peltz-Kaufer Co., South Bend ---. 11.25
Perkin Glue Co., South Bend ___-_ 11.25

Pioneer Mfg. Co., Cleveland —~__--- 12.78
Puritan Bed Spring Co., Indianapolis 58.22
Radio Equipment Co., South Bend 590.40
Reeves Table Scarf Co., Cleveland 20.00
tembrandt Lamp Corp., Chicago. 84.10
Ted HRetan. Grand Rapids —_..__... £91.51
ff AC Reynolds. Niles: 0 12.04
Rockford Chair & Furn. Co
Co AE a On ad 144.50

Herman Roebeck Ins. Agency, Niles ~ 54
4.60

WW: Dp. saArer Co: Chicago oo.

Sandel Mfe. Co,, Chicago ......_._._.. 107.31
San Hygene Upho stery Co., Akron 1, = 69
S. Saxe.Co.. Potliadeiphia 00
Geo. R. Schulte, Wiles 102, 61
Sebring Pottery Co., Sebring —_--- 8.49
Sense €o.. Chicago 5.80
Showers Bros. Co., Bloomington__ 334.75
Sidway Topliff Co... Hilkhart _...__ 85.65
Simmons Co. Chickeo: ooo 015.45
r. oeane Purn. Co... Niles 8.25
Smith-Day Co., Indianapolis —~_--__ 4. 65
Southwestern Oil Co., Niles —..-__ 90.52

Springfield Furn. Co., Springfield__ 362.58
G. S: Stewart Co., Norwalk 86.20
Student Movement, Ber. Springs-_ 22.60
Te City Furn. Co., Tell City ___. 2.50
Tennessee Furn. Corp., Chattanooga 145.00
Thomas Upholstery Co., Muncie __ 3.38
Thomasville Chair Co., Thomas-

Wile: 220 Sarees 119.03
‘eYrOOSt Bros), Nes oo 15.47
Union Bed & Spring Co., Chicago 41.90
Valley Furn. Co., St. Louis ____-._ 26.80
DD. D. Watts. Niles oo 12.60
Wayne Calendar Co., Fort Wayne 45.00
Wayne Hardware Co., Fort Wayne 303.30

Joseph J. Weber, Brie —2.7.___- 720.72
Weiss-Muessel Co., South Bend __ 176.05
Western Felt Works, Chicago __. 22.94
Western Shade Cloth Co., Chicago - 99
‘Withelm Furn. Co., Sturgis =. _ 2.50

Wolf Bros... Forest Park 9.50
Ypsilanti Reed Furn. Co., Ypsilanti ee
State Bank of Niles, Niles ____ 5,500.00

In the matter of Lusk-Hartung Co.,
Bankrupt No. 4128, the trustee has here-
tofore filed his final report and account,
and a final meeting of creditors was held
Feb. 20. The bankrupt was present by
its president. The trustee was present
and represented by attorney William H.
Messinger. Claims were proved and al-
lowed. The trustee’s final report and
account was approved and allowed. An
order was made for the payment of ex-
penses of administration and preferred
claims, and a first and final dividend to
creditors of 8.17 per cent. No objections
were made to the discharge of the bank-
rupt. The final meeting then adjourned
without date, and the case will be closed
and returned to the district court, in due
course.

May 7. We have to-day received the
schedules, reference and adjudication in
the matter of John H. Hoffman, Bankrupt
No. 4490. The bankrupt is a resident of
Ludington, and his occupation is that of
a merchant. The schedule shows assets
of $1,540.75 of which $500 is claimed as
exempt, with liabilities of $1,594.20. The
first meeting of creditors will be called
and note of same made herein. The list
of creditors of said bankrupt is as follows:
City of bndington 2.22 $ 20.00
William Kerschner, Ludington ____ 366.00
Charles W. Henning & Sons, Ince.,

Ra 300.00
Muskegon Candy Co., Muskegon __ 34.00
i. &. Jepayy, Ludington —...__... 35.00
Charles Johnson, Ludington --_--__ 13.50
Dr. F’. McCandless, Ludington __.. 20.00

Charles Henning & Son, Saginaw 120.00

Switt; & Co., Chicago: oe 174.00
Renfro Bros., Chicago ~~. ----~-_- 31.00
J. 3. Jelke, Chicgeo oo 9.00
Arnold Broothers, Chicago ~_-_---- 14.00
Widlar Co., Cleveland ~_--~---- -- 105.00
Robert Johnston, Milwaukee ____- 18.00
Standard Brands Co., Detroit -_.. 17.00

John Hoffman & Son, Milwaukee__
Plumb & Nelson, Ludington __----
E. R. Godfrey, Milwaukee -_------ oo
Brody Bros., Ludington —~--------- 6.70
National Grocer Co., Grand Rapids 49.00
Andrew Hegstler, Ludington Soe 45.00
Dayton Scale Co., Dayton ~_--_-__ 107.00

May 9. We have to-day received the
schedules, reference and adjudication in
the matter of Howard H. Dagen, Bank-
rupt No. 4491. The bankrupt is a resi-
dent of Muskegon, and his occupation is
that of a laborer. The schedule shows
assets of $350 of which the full amount
is claimed as exempt, with liabilities of
$1,360.82. The court has written for funds
and upon receipt of same the first meet.
ing of creditors will be called.

May 9. We have to- -day received the
schedules, reference and adjudication in
the matter of Menno Edewaard, Bankrupt
No. 4492. The bankrupt is a resident of
Grand Rapids, and his occupation is that
of a laborer. The schedule shows assets
of none with liabilities of $1,230.95. The
court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called.

May 9. We have to-day received the
schedules, reference and adjudication in
the matter of Court F. Denton, Bankrupt
No. 4493. The bankrupt is a resident of
Grand Rapids. The schedule shows as-
sets of $1,150 of which $850 is claimed
as exempt, with liabilities of $5,354.32.
The court has written for funds and
upon receipt of same the first meeting
of creditors will be called.

a

Valuable Government Bulletin Recent-
ly Circulated By U. S.
(‘Continued from page 20)
ful. ‘To-day, with a success record
such as anyone might envy, he is as
simple, as unspoiled, as open to sug-
gestion as ‘the was seven or eight years
ago when the store was wished on
him.

I find that I have not said anything
about the credit cause of loss among
these stores. Space being exhausted,
I'll say that later. Meantime, to me
the most striking point about this
illuminating report is that it shows
how successfully the individuals of
Philadelphia have worked out their
own salvation aided only by the hard
facts of drastic experience.

Unprotected ‘by any governmental
agency or department, unposted by any
Harvard investigations, during the
time of development, the formative
period between the two systems when
jobbers and manufacturers had not yet
learned how to handle the problem,
those grocers won out. How, we'll

see more of later. Paul Findlay.
———_2. 2? >______

Need of Legislation To Clarify the
Situation.

Attorney-General Mitchell told the
budding lawyers of the University of
Minnesota the other day that agree-
ments covering an entire industry
which are designed to restrict pro-
duction and so to raise prices must
force the Government into price-fixing.
His address followed the evidently
sympathetic announcement by Secre-
tary Wilbur that delegates of the oil-
producing states have prepared a plan
(lacking any provision for price con-
trol) to regulate oil output, which will
go to the state legislatures and then
to Congress for ratification. On their
face these two statements are conflict-
ing. It would seem, in the absence of
further explanation, that two members
of the same Cabinet disagree in their
interpretations of the Sherman and
Clayton acts, just as business men and
their lawyers disagree about the mean-
ing of these statutes, thereby affording
a rather striking illustration of the
need of legislation clarifying the situa-
tion. The only alternative is to infer
that the Secretary of the Interior takes
for granted that the officials of the oil

the domestic

states are prepared for such an out-
come as the Attorney-General fore-
casts. But nothing in Mr. Wilbur’s
career or in the outgivings of his party
warrants a conclusion pointing to so
radical a step. For this reason it is
more natural to accept the first as-
sumption, namely, that in the tangle
of anti-trust law interpretations and
business exigencies the best minds are
likely to go astray. With the urgent
need of some means of establishing an
equilibrium between demand and sup-
ply of the basic materials ot industry,
on the one hand, and laws which for-
bid concert of action to govern prices,
on the other, it is plain that,
leadership toward a more desirable
goal, we are drifting in the direction
of that sort of regulation of the great
machinery of business which Theodore
Roosevelt declared to be desirable but
could not achieve.
—o.o + -——-
Drugs Still Lead.

While the public generally may be
of the opinion that the modern “drug
stores” sells everything but drugs, this
is by no means supported by the fig-
ures supplied by the Bureau of the
Census in connection with retail busi-
ness in Washington, D. C., for “drugs
and pharmaceuticals’ leads the com-
modity list in the average Washington
drug store with 30.73 per cent. of total
sales. Soda foundtain sales come next
with 28.15 per cent.; cigars, cigarettes
and tobacco account for 12.44 per cent.
of the average drug store’s total sales
and prescriptions for 11.07 per cent.

The remainder of the average drug
store’s business in Washington, D. C.,
is made up of toilet preparations and
cosmetics, 3.68 per cent.; confection-
ery, 33.07 per cent.; toilet articles, 1.27
per cent.; surgical, dental and hospital
supplies, 0.96 per cent.;
books, 0.75 per cent.; drug sundries,
0.69 per cent.; bottled beverages, 0.52
per cent.; and miscellaneous merchan-
dise, 5.54 per cent.

The four major classifications of
drugs and pharmaceuticals, soda foun-
tain sales, cigar and cigarettes and pre-
scriptions therefore account for no
less than 82.39 per cent. of the sales
of the average drug store.

a
Less Sauer Kraut This Year.

According to reports to the United
States Department of Agriculture, the
packers of kraut intend to grow or
contract in 1931 for an acreage of cab-
bage 28 per cent. smaller than that of
1930. The indicated reduction is on
that part of the crop actually grown
or contracted ‘by he packers them-
selves. No indications are yet avail-
able on the open market acreage which
will be taken for kraut. If the open
market acreage should show the same
reduction as the contract acreage,
present indications would point to a
total acreage for kraut of 19,800 in
1931, compared with 27,470 acres har-
vested in 1930 and 20,610 acres in 1929.

———_>~+ + ___
Strike Looms in Chinaware Line.

Rumors of an impending strike in
chinaware field have
caused buyers to take steps to assure

themselves of a supply of merchandise’

for Summer months. A deadlock on

producers’ demands for a 10 per cent.

wage cut is foreseen. According to

lacking

stationery and.

reports, manufacturers are determined
to close down their plants unless the
reduction is accepted, while workers
have taken an equally decided stand
against a lower scale. Unless an
agreement is reached at parleys sched-
uled this month the workers are ex-
pected to strike some time in June.

—_>+.+—___
Men’s Wear Orders Hold Up.

Orders and re-orders for men’s and
boys’ clothing and furnishings for this
week are maintained at a fairly steady
volume, with retailers making prepara-
tions for Summer promotions. Some
repeat ‘business has ‘been placed on
suits in the popular price ranges. The

-lower price brackets in shirts continued

fairly active, although buying in gen-

- eral has slowed down slightly on these

goods. Neckwear to retail from 55
cents to $1 provided a fair portion of
current orders. Rayon shirts and
shorts with the matching emblem on
each have started to attract attention.

Business Wants Department

Advertisements inserted under this head
for five cents a word the first Insertion
and four cents a word for each subse-
quent continuous insertion. if set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

FOR SALE—Small grocery and market
in Southwestern Michigan city of 6,000.
One block from Main Street. Building
and fixtures leased. Doing GOOD busi-
ness. Small overhead. Address No. 409,
c/0 Michigan Tradesman. 409

For Sale—To dissolve partnership and
settle estate, Michigan’s cleanest stock
of dry goods, shoes, furnishings, grceries.
Room size McCray refrigerator, refriger-
ator counter, ammonia ice machine, fix-
tures, and two-story brick veneer build-
ing 24 x 80 feet on M 15. Address No.
410. e/o Michigan Tradesman. 10

FOR SALE—RESTAURANT—On M 37.
Fully equipped, doing very good business.
Reason for selling, engaged in other busi-

 

 

 

 

 

ness. Will sell right, part cash down if
desired. Crusen’s Cafe, Grant, Mich.
Box 136. 41

 

FOR RENT—Up- to-date store building
47 x 80, all in one room. Best location
for general store or dry goods, clothing,
shoes. Fully equipped cabinets, show
cases, counters, and tables. Electric light,
water, and furnace. Located in center of
business district. Best store building in
town. Live merchant can do from $50,000
to $60,000 per year. Reasnable rent, with
good lease. Write or phone E. F. Blake,
Middleville, Mich. 412

FOR RENT—Desirable new store build-
ing, either 40 x 80 or 20 x 80 feet. In
Hastings, Mich. Foundation completed,
will finish construction to suit satis-
factory renter. Dr. H. A. Adrounie, 309
West Court St., Hastings, Mich. Tele-
phone 2624. 413

RETAILERS—With outlet. Pay high-
est prices for shoe stocks. Economy Shoe
Co.. Pontiac, Michigan. 406

FOR SALE—Variety stock, $3,250, to
settle partnership. Big territory, little
competition. Box 218, Norton, Kansas.

407

 

 

 

 

 

 

a

Do You Wish To Sell Out!
CASH FOR YOUR STOCK,

Fixtures or Plants of every
description.

ABE DEMBINSKY
Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich
Phone Federal 1944

STP

 

I WILL BUY YOUR STORE
OUTRIGHT FOR CASH

' No Stock of Merchandise Too
Large or Too Small

No Tricks or Catches—A Bona

Fide Cash Offer For Any Stock

of Merchandise

Phone—Write—Wire

L. LEVINSOHN
Saginaw, Michigan

 

 

  

 

ONEONTA

EEN TRE PME ET B OER EO EY

   

 

DETROIT DOINGS.

 

Late Business News From Michigan’s
Metropolis. —

Cadillac Grocers Service Co., an as-
sociation formed to direct the co-oper-
ative buying and selling of independent
grocers, is making progress in the De-
troit market, according to A. G. Mez-
erik, manager. The plan is designed
to give the independent grocers a
greater advantage than enjoyed here-
tofore, Mr. Mezerik stated, by obtain-
ing for them carload prices from the
manufacturer. The plan is to take the
orders from the independents, turning
them over to the manufacturer, who
will ship directly to a centrally located
warehouse where the retailers will
come and pick up their orders on a
C. O. D. basis. More than 200 grocers
have already joined, Mr. Mezerik said,
and he expects that the group will
eventually consist of about 400 stores.

Straw Hat Day for Detroit will be
Saturday, May 23, for members of the
Retail Merchants Association of De-
troit, it has been announced by Charles
E. Boyd, secretary. Advertising for
Straw Hat Day will appear in Detroit
papers.on Wednesday, May 20, and
Thursday, May 21. Members of the
association are expected to send many
representatives to the regular “Straw
Hat Luncheon,’ which will be held
Thursday noon, May 21, at the Statler
Hotel. Those who attend will wear
straw hats, Mr. Boyd said, and follow-
ing the luncheon will meet on the steps
of the City Hall to have their pictures
taken.

The McKesson - Farrand - Wililams
Company, one of Detroit’s oldest and
largest wholesale drug concerns, has
moved to a new location at 515 Jef-
ferson avenue, West. The company,
which until several years ago was
known as the Farrand, Williams &
Clark Co., terminated approximately
thirty-seven years of active service at
31 Larned street, East, on April 29.
A three-day sale of fixtures and stock
was brought to a close on that date.
The new quarters of the company af-
ford 50 per cent. more floor space than
was previously available and will al-
low for much needed expansion of the
drug concern. New equipment has
been installed and many alterations in
the building have made the new quar-
ters worthy of rank among the best
and most complete wholesale drug
houses in the country, according to
O. E. Franke, merchandising manager
of the concern.

May 14 is to be Mack Avenue Night
at Eastwood Park. That date has
been chosen by the Mack Avenue Busi-
ness Men’s Club on which to hold a
dancing and outdoor party for the busi-
ness men and shoppers of Mack
avenue.

One of the finest and most modern
markets on the East side was opened
recently at 12225 Gratiot avenue.. It
is known as the Eastwood Market.
J. Hayman is the operator of the gro-
cery division of the market, Glynn
Bros. operate the meat section and P.
Lipson is the operator of the delica-
tessen shop

The Eckman Drug Store, formerly
located at 11547 Linwood avenue, has

 

moved to new quarters at 11850 Lin-
wood avenue.

A. J. Holland, formerly located at
13208 Livernois avenue, has opened the
Eastwood Drug at 12235 Gratiot
avenue.

N. J. Burley has taken over the drug
store of F. L. Bryson at 6718 Warren
ovenue, West, and wili operate it as
the Burley Drug. “Mr. Burley occu-
pied the store previous to Mr. Bryson.

Philip McMann is managing the new
Scroofcraft Pharmacy at 20449 School-
craft avenue. John Pierce is the
owner.

E. K. Doench has acquired the drug
business of C. P. Lane at 10736 Ful-
lerton avenue. Mr. Doench was for-
merly in business with his father at
10100 Puritan avenue.

Lew Weeks, formerly located at 7708
Mt. Elliott avenue, has opened a drug
store at 13400 Puritan avenue.

M. Wahia has opened the Langdon
Pharmacy at 3360 Grand River avenue,
the location formerly occupied by
Oliver Lustig. Mr. Wahla was for-
merly located at 3705 Fort street, East.

Bruce Reynolds, formerly located
at 3778 Gratiot avenue, has opened a
new drug store 9101 Mack avenue. It
will be known as the Reynolds Phar-
macy.

The Tuxedo Drug Co. recently op-
ened a new drug store at 11753 Hamil-
ton avenue. A. C. Haymaker is the
manager.

A “Pioneer Pageant of Progress” is
to be staged by the Detroit Business
Pioneers on Cadillac Day, Thursday,
July 23. It is the plan to invite the
close co-operation of the Board of
Commerce, Convention and Tourists’
Bureau, Adcraft Club and Civic Thea-
tre, in order to make this an outstand-
ing event. Through the medium of
floats, the parade will depict 230 years
of development of the city of Detroit.

Fred Bryson, formerly located on
Army avenue at Artillery avenue, has
taken over the Pallister Pharmacy at
1500 Pallister avenue. Oscar Griffith
was the former occupant.

An involuntary petition in bank-
ruptcy has been filed in U. S. District
Court here against Majestic Shoe
Shops, Inc., by Finkleston, Lovejoy
& Kaplan, attorneys representing Roth
Shoe Mfg. Co., $1,300; Moulton Bart-
ley Co., $487; Meyer Rudolph Shoe
Co., $273.

Assets are given as $16,218 and lia-
bilities $20,071 in schedules filed in
U. S. District Court here in involun-
tary bankruptcy proceedings against
State Cut Rate Stores, Inc.

Liabilities are given as $29,943 and
assets unknown in schedules filed in
U. S. District Court here in involun-
tary bankruptcy proceedings against
Wise & Jacobs. A trust mortgage was
gven by the debtor firm to the Union
Guardian Trust Co. on Dec. 31, 1930,
under which possession has been taken
of all assets.

Now that Graham-Paige has intro-
duced the Prosperity Six and Durant
has sprung its surprise in the form of
a 109 inch wheelbase six at $695, spec-

ulation here has switched to three oth-.

er very likely changes. One of them
is a new eight. The other two relate
to the adoption of free-wheeling by a

MICHIGAN TRADESMAN

  

 

pair of Detroit passenger car makers.
All of these revisions in current lines
are predicted for the next few weeks,
by the middle of June at the latest.

Executives here point out how Fed-
eral Government figures on new car
financing illustrate the general compe-
titive situation, especially that relating
to cars in the lower price classes. Av-
erage new car financing reached the
lowest level in several years in March
when it dropped to $536 a car. The
average for March, 1930, was $555 and
for the same month in- 1929 it was
$582. Quarterly averages also showed
a decline, as did average financing of
used cars. The significance of the fig-
ures is not being missed in Detroit.

The situation created by the Cana-
dian tariff barrier continues to im-
prove from the standpoint of Amer-
ican car manufacturers. Dissolution
by mutual consent of the injunction
halting negotiations between Nash and
Durant Motors of Canada is taken
here as paving the way to the former’s
success in finding a Dominion plant.
Graham-Paige and Gemmer Manufac-
turing Co. have located in Walker-
ville, Ont.

As to other possible new models
during the Summer months, factory
executives dispose of the future with
the remark that “it depends upon what
May and June reveal.”

Recent Business News From Indiana.

Fort Wayne—Frederick Kratzsch,
of the canpet department at Rurodées’
store, was ‘honored recently on the oc-
casion of his 50th year with the organ-
ization. Over 150 employes, including
store officers and executives, were
presenit for the party, which was held
in the store after work. J. Earl Groth,
president, presented the honor guest
with a gift, and made a short talk.
Early days of the department store in
Fort Wayne were later discussed by
Mr. Kratzsch, who has seen the busi-
ness expand through the years. The
store itself is 70 years old. Miss
Caroline Ferguson, advertising direc-
tor, assisted with the program.

Indianapolis—Charles F. Mode, re-
tail shoes, 141 East Washington street,
has filed a voluntary petition in bank-
ruptcy in the U. S. Distnict Court here,
listing liabilities of $10,875, of which
unsecured claims are $8,265 to twenty-
six creditors, and assets of $8,754. For-
rest Chenoweth is the attorney. Cred-
itors include Stern Auer Co., Cincin-
nati, $696; Indianapolis Merchants
Bank, note, $3,300; Emil Rassimann
Co., rent, $1,980. A mortgage for $2,-
500 is held by the Union Trust Co. on
Marion county real estate, in which
the debtor has a one-third undivided
interest, dated January, 1930, due in
five years. The petition points out
that all claims are debts of a surviving
partnership of Mode Bros., of which
the debtor is qualified and acting sur-
viving partner, acting under jurisdic-
tion of Marion County Probate Court.

Terre Haute—L. B. ‘Silverman,
Clinton merchantt, has purchased the
stock and (fixtures of the L. C. Mose-
‘ey Shoe Store, of Brazil, and will open
business there at an early date. Mr.
Silverman conducts a store in Cliniton.

Indianapolis—Kar] S. Isenberg, for-
merly with the William Gable Co.,

 

 
     
  
  
    
 
    
  
   
   
 
   
 
    
   
   
   
   
   
   
   
 
    
  
   
  
   
    
  
   
    
   
    
   
    
   
   
    
   
   
    
  
    
   
 
    

Altoona, Pa., and the John R. Coppin
Co., Covington, Ky., is the new sales
promotion manager at the Pettis Dry
Goods Co., it was announced to-day.

Indianapolis—William Fudge, a de-
partment manager of the Forrest de-
partment store at Frankfort, Ind., has
been appointed manager of the shoe
department of the new Forrest store
on the North side of the square there.
He takes the place of Leonard Slater,
who has accepted a position in this
city. Mr. Fudge was with the Forrest
store eight years and before that was
with the Hammond Shoe Co.

Fort Wayne—The Grand Leader
department store offers three hours of
free parking to anybody who will
bring the parking ticket to the men’s
clothing department of their store for
an O. K. No purchase is necessary.
~~. >. -—.-

Status of Central Paper Co. Bonds.

Ubly, May 11—Do you know any-
thing about ‘Central Paper Co., of
Muskegon? Several vears ago I bought
some of their bonds on which they
have always taken care of the coupons.
They, ‘however, did not take care of
the coupons due April 1 and the only
explanation I am able to obtain is from
a bank in Chicago, saying that there
are no funds on hand to take care of
them. Ben Eilber.

This letter was referred to a ‘finan-
cial institution in Muskegon which
furnishes the fo‘lowing reply to our
enquiries:

Replying to your letter of May 12
regarding Central Paper 'Co. 6% per
cent gold bonds, I wish to advise:

1. The original amount of the bond
issue ‘was $1,100,000.

2. The amount remaining unpaid is
$860,000.

3. Earnings last year—information
not available, but :;we understand they
operated at a substantial floss.

4. Name of Trustee—Continental
Iilmois Bank & Trust Co.

5. ‘My opinion of the situation—The
company has suffered from exceeding-
ly high debt service charges and local
taxes, as well as general conditions of
the kraft paper industry. We believe
that if the debt and taxes could be
reduced there is a good ipossibility of
the company working out of the bad
situation it has been in now for sev-
eral years.

6. Present market on ‘bonds—No
market at the present time, although
we understand that some people have
paid 20 for the bonds.

 

—_—_2~-~___
Local Commendation.

Grand Rapids, May J1—I glory in
the fight you are making on question-
able practices by alleged bond houses
which are uniworthy the name.

I bought F. E. C. Ry. 5s of Bon-
bright & ‘Co. iwhen issued at (I think)
94 and sold them at 671%4. Now they
are down to 20. The only real large
profit I have ever made on bonds was
on Anaconda ‘Convertible 7s and some
fair profits on Public Utility preferred,
accompanied lby a bonus of common or
warrants. Bond Victim.

— Te oo -—

Benefits To Merchants and Salesmen.
_ Grand Rapids, May 11—Am enclos-
ing check lfor $3 ito pay for one of the
best trade magazines I have ever read.
May you live another hundred years
to pass on such information as is pos-
sible for a man of your ability, which
is most beneficial to not only mer-
chants but salesmen as well.
Harry E. Nash.
-——- -_+

Jugs and race horses should be well
handled. °

May 13, 1931