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(ate 1885 =

DEON eri SO
Number 2489

Ne ieee TRADESMAN COMPANY, PUBLISHERSE

SS SES IGR SSS OS
GRAND RAPIDS, WEDNESDAY, JUNE 3, 1931

 

 

 

 

 

 

 

 

 

 

Public Reference Library,
Library St

WATCH YOURSELF GO BY

Just stand aside and watch yourself go by,
Think of yourself as “‘he’’ instead of “‘I.”
Note closely as in other men you note

The bag-kneed trousers and the seedy coat.
Pick flaws, find fault; forget the man is you,
And strive to make your estimate ring true.
Confront yourself and look you in the eye—
Just stand aside and watch yourself go by.

Interpret all your motives just as though

You looked at one whose aims you did not know.
Let undisguised contempt surge through you when
You see you shirk, O commonest of men!
Despise your cowardice; condemn whate’er

You note of falseness in you anywhere.

Defend not one defect that shames your eye—
Just stand aside and watch yourself go by.

 

And then with eyes unveiled to what you loathe—

To sins that with sweet charity you'd clothe—

Back to your self-walled tenement you'll go

With tolerance for all who dwell below.

The faults of others then will dwarf and shrink,

Love’s chain grow stronger by one mighty link—

When you with “he,” as substitute for “‘I,”’

Have stood aside and watched yourself go by.
Strickland Gillilan.

 

 

 

 

 

 

 

 

 

 

 

O N LY H d ttend th

. ave you made arrangements to atten e

A F E W. 34th Annual Convention of the Retail
W E E <. S Grocers’ Association at Milwaukee, July 6,

7, 8 and 9? Hurry up, if you haven’t—
AW AY there are only a few weeks left.

! Remember — Four full days to meet old

@ —§ friends — and make new ones. And fresh
slants on grocery selling that will be worth
the price of your trip many times over!
Write your local secretary. And do it NOW

. so as to be sure of getting reservations.
Compliments ®
of STANDARD BRANDS
INCORPORATED

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Fleischmann’s Y east-for-Health
Chase & Sanborn’s Dated Coffee
Royal Quick Setting Gelatin
Royal Chocolate Pudding

 

Royal Baking Powder — Order from Your Jobber

 

 

 

WHY KEEP UP-TO-DATE?

Here’s one answer. Because it is the up-to-date merchant who is suc-
cessful. No longer is it possible to retain customers if the store equip-
ment is antiquated, the stock unattractive, the shelves disorderly, the
stock untidy.

 

 

Easily erected from standardized parts, with adjustable shelves, Terrell
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LET US HELP YOU MODERNIZE YOUR STORE

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COMPANY

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GRAND RAPIDS, MICHIGAN
|

 

 

 

Hunt Bros.
Canned
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Packed where grown -’-

when ripe - - with all that a
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LEE & CADY

 

 

     

 

 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   

        

SAVES
CRIN

  
    
     
  

  

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4)

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(Zz

     
 

 
  

tA AY

 

Forty-eighth Year

GRAND RAPIDS, WEDNESDAY, JUNE 83, 1931

Number 2489

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

DEVOTED TO the best interests of business men,

 

 

 

 

SUBSCRIPTION RATES areas follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cente
each. Extra copies of -urrent issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
ald, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

The Chain Store Tax Decision.

I have read the opinion of the
United States Supreme Court in
the Indiana chain store tax case.
Unquestionably it is one of the
most important decisions, both
from the independent and chain
standpoints, which has ever been
handed down. Particularly im-
portant because it supplies the
first practical opportunity of eve-
ning up the relation between the
status of independent stores with
that of chain stores. Up to now
that relation has been very uneven
and very unfair. The chains got
most of the breaks and nobody
seemed to be able to do anything
about it.

This case decides that it is with-
in the power of a State to tax a
chain of stores far beyond the tax
imposed on independents. For
instance, consider a chain system
maintaining 1,000 stores in a
state. Under the Indiana law,
which the Supreme Court upholds,
the tax on these would be $25,-
000. The tax on 1,000 independ-
ents each operating one store
would be only $3,000.

Of course the tax imposed on
the chains must be reasonable.
The Supreme Court lays down no
rule as to what would be unreas-
onable because that question was
not in the Indiana case. I ap-
prehend, however, that a tax of
$100 on each unit of a chain,
where the independent paid only
$3, might not be upheld. The
principle, however would not be
affected.

This case arose out of a familiar
principle of the law of taxation,
which is that taxes must be uni-
form—not on all persons, but up-
on all classes of persons. The
courts have had great difficulty
with this question of classification.
The legislature can divide taxpay-
ers into different classifications,
and impose a different tax on

each. If the classification has a
reasonable basis the law is good,
and the different taxes stand. If
the classification is purely artificial
and has no real basis, the law is
set aside.

For instance, imagine a law
which made grocers weighing un-
der 150 pounds pay a tax of $3,
and those weighing more than 150
pounds pay a tax of $5. Any court
would set this aside because there
would be no sensible basis for a
classification on mere weight. To
enable one class of taxpayers to
be taxed more than another, there
must be some real difference be-
tween them.

The Indiana law was based on
the theory, which the court up-
held, that chain stores are a class
by themselves, with different busi-
ness methods and different at-
tributes, and therefore there is a
logical reason for taxing them dif-
ferently from independents. The
chains, on the other hand, argued
that the only difference between
chain stores and_ independent
stores was that the owner of a
chain store owned others, while
the owner of the independent
owned but one. And that both
were engaged in the same busi-
ness with only unsubstantial dif-
ference.

I confess | considered the lat-
ter the stronger argument, and
expected the Supreme Court to
so decide. It seemed to me that
the difference between chain
stores and independent, outside
of the multiplicity of ownership,
was very thin. The fact that four
Supreme Court justices held this
view shows how close the case
was.

Several other state tax laws on
chain stores are before the Su-
preme Court for decision as to
their constitutionality. It does not
follow that they too will be sus-
tained, for they approach the sub-
ject differently and’ may not be
within the law at all. But even if
they are set aside, it will make no
difference, for one form of chain
store taxation has been upheld,
and all the other states have only
to follow that. Will they follow
it> Did you ever know a state
government to fail to use a new
method of raising money? Of
course they will follow it.

This decision won't kill the
chains, but it is something for
them to think about. It greatly
increases their tax expense, and
especially will do so when all
states get tax laws. And some of
them can’t afford any increase be-
cause their profits are at the van-
ishing point now.

Fortunately for the independ-
ent there is nothing the chains can
do to get around this decision.
They cannot appeal, and there is
no practicable way in which to re-
organize their chains so as to get
around the tax. One fool advanc-
ed the idea of having a different
corporation for each chain store.
In other words, a chain system
operating 1,000 stores in a state
would organize 1,000 little cor-
porations each owning one store,
thus entitling them all to the min-
imum tax. This is nonsense, of
course; it merely shows how fran-
tic the chains are to escape this
latest blow. Elton J. Buckley.

ee
Later Business News From Indiana.

Union ‘City—The R. J. Brady Co.,
clothing and shoes, has discontinued
business. Charles E. ‘Castle has pur-
chased the remaining stock and: {fixtures
and opened under the name of The
Model.

Indianapolis — Lafayette Jackson,
president of the Standard Grocery Co.,
died last Thursday of wounds suffered
when he was shot in a holdup of the
company’s principal store Wednesday.
He owned a chain of 250 grocery
stores in Indiana. He was plaintiff in
a suit attacking the constitutionality of
the Indiana chain store tax law which
the United States ‘Supreme ‘Court de-
clared valid only a few days ago. His
attorneys announced that his instruc-
tions to fight the ‘case to the last ditch
will be carried out and that a petition
for a re-hearing !will ‘be filed as planned.

Terre Haute—Leonard B. Marshall,
a stockholder of the Dailey Furniture
Co., 718-720 ‘Ohio ‘street, has filed suit
for the appointment of a receiver for
that concern. The suit, which was
entered in ;Superior Court, set out that
the complainant and ‘his sister, Eliza-
beth M. Alexander, own seventy-five
of the 150 shares of the common stock
of the company and that Jacob W.
Dailey and 'Frances W. Dailey own a
like amount of the stock. It is alleged
that the Daileys are president and sec-
retary of the comipany and member's of
the ‘board of directors, the third mem-
ber being unknown ‘to the plaintiff, as
the records are in possession of the
defendants. It is charged that the
furniture company is at the present
wholly insolvent and cannot pay exist-
ing indebtedness, the total of which is
in excess of $10,000.

——_>->+—___
Brooms Now Have the Government
Standards.

‘Brooms, because of their farm an-
cestry, dre now among the commodi-
ties labeled according to standards set
by the United ‘States Department of
Agriculture. By a decision of the
Broom Institute, Inc., recently organ-
ized in New York, N. Y., under the
auspices of the National Standards

Council, all brooms made by member
manufacturers—must conform to com-
parable standards for ‘broomcorn.
These broomcorn standards are among
the many drawn up by the Department
of Agriculture in the last fifteen years.
Under the new standards household
brooms are in three general grades:
Supergrade, made from selected, fine-
fiber iA quality 'broomcorn; fancy
grade, made from the regular run of
A quality \broomcorn, and_ service
grade, made from B quality broom-
corn, which, although not so good as
A quality, is still of high quality.
Warehouse and industrial brooms
come in two grades: service grade, for
which \B quality broomcorn is specified
and utility grade, for which iC quality
broomcorn ‘sound, serviceable -broom-
corn, but with certain defects) is used.
——>+>—___
Eighteen New Readers of the Trades-
man.
The following new subscribers have
been received during the past week:
J. E. Bennitt, Ferry.
Elmer ‘Sumner, Ferry.
Fremont State Bank, Fremont.
Evert Bultman, Fremont,
G. E. Knowles, ‘Hesperia.
Husband & Anderson, Hesperia.
H. K. Bush & Son, Hesperia.
S. S. Fuller, Marcellus.
J. H. Crowner, Pentiwater.
Pentwater State Bank, Pentwater.
‘C. Van Allsburg & Son, Hart.
W. R. Roach & :Coz Yale.
W..R. Roach & Co., Kent City.
W. R. Roach & Co., Edmore.
W. R. Roach & Co., ‘Croswell.
Lula Hawkey, Fremont.
William J. Brozzo, Ludington,
John Koop, Bauer.
—_+~++___
Oriental Prices May Be Adjusted.
Reports that wholesale prices on
better grade domestic Oriental rugs
will be adjusted to allow wider mar-
gins of profit to retailers handling such
products, are current in the floor cover-
ings market. Some of the changes are
due at once, while others will follow
later in the Summer. The adjustments
will not affect retail prices but will
make the products more attractive
from a profit standpoint for both job-
bers and retailers. No confirmation
of the reports was forthcoming from
sales offices of the rug mills specializ-
ing in the domestic Orientals.
—— + +>
Fifty fathers out of a hundred do
not answer letters from a college
where their boys have gotten into
serious trouble. ‘I would not have be-
lieved that, if a man of long experi-
ence like Dean Gauss did not vouch
for it. It is to be noted that that kind
of father has the kind ‘of son who does
get into trouble in college. (Not all the
atheists in America can do so much
damage as such careless homes.—Dr.
Harry Emerson Fosdick.

Fe

JPM 1A By
PURLIC LIBRARY

A DESMAN >

   

 

 

MICHIGAN TRADESMAN

June 3, 1931

 

DOUBLE CROSSED.

 

How a Grand Rapids Baker Fared
in California.

Fresno, Cal., May 25—We are both
just fine and Caltfornia seems to have
done a lot for us in the line of general
health, so far we’ve seemed to thrive
out here ‘and we like it more and more
the longer we are here and would sure-
ly hate to think of ever living in the
East again. I used to think that the
extraordinary amount of sunshine all
the time would get awfully tiresome,
but we like it and only wish we had
all our folks and friends transplanted
out here, too.

You will probably notice that we
have now moved to Fresno and won-
der why we are leaping all over the
state the way we are since coming out
here. In all of Ike’s twenty-five years
of work before this time he had only
changed positions once, but since we’ve
made this move out here it seems that
we are to experience the average East-
erner’s moving around until we jfind
our special niche, as that seems to be

 

Isaac Douma.

the lot of a great many incoming
families to this territory, although it
is surely something totally new to us,
and I cannot say that we like it at all.

The place in Stockton suddenly col-
lapsed with the finality and painiless-
ness of a soap bubble, and the Doumas
were left sort of stunned at the bad
luck that had struck at them, although
I will say that Ike was very lucky in
lining up another position at once and
staying in harness, which is quite an
accomplishment in these slack times,
I suppose.

The Stockton proposition was too
perfect and we were too happy, I
guess. You've lived enough years that
you know these little adversities are
bound to happen and may be some-
times it is all for the best, although at
the time it surely looks tragic. We
were crazy over Stockton in every
way, including location, climate, work,
home and everything else. Things
went fine for Ike and my brother got
a nice job there and we had a lovely
home and got beautifully and com-
fortably settled and it began to look
like we had our battle of California
about won. However, the man who
owned the bakery sort of fooled

everyone I guess, as the general opin-
ion was that he had money and could
afford the things he was doing, where-
as he was stone broke and suddenly,
out of a clear sky, he was up against
a wall and unable to even pay his
salaries.

The man in ‘Stockton had a marvel-
ous opportunity, and if he hadn’t gone
haywire there lis no reason why his
establishment wouldn’t be a huge suc-
cess in the course of time. He had a
nice shop but no management and not
a great deal of the business in that
town, considering the field to work in.
He therefore decided to install system,
management, up-to-date methods and
quality goods, and get what was. due
him, which would have been easy in
time, ‘but before he made any headway
or was able to see concrete results he
went out and ‘borrowed a flock of
money and ‘built a big new addition,
installed new equipment, put in new
fangiled ‘things, ‘took on added help and
ran amuck in such a targe way that
after three months he found himself
with an elegant plant, a flock of bills
due and no funds 'to meet them. He
has a large family and huge household
expenses and just drew from tthe busi-
ness, because it was his alone, you
know, and ‘finally he got to where he
had to borrow on his personal life in-
surance 'to meet the first payment at
the bank, and hard telling how fong
he will tbe able to hang on now before
some large syndicated bakery comes
along and gobbles up his shop at a
sacrifice or before the bank forecloses
on his mortgage.

Well, everyone was pretty surprised,
I guess, and Ike jis inclined to feel
sort of sorry for the man, even if he
was a chump, but I cannot help but
feel rather bitter at the deal he gave
us, as right along he tad talked as
though we ‘were settled for life; as
though Ike were the mainstay of the
place and when we came right out and
asked him if he was satisfied with Ike
and if the place were permanent, both
he and this ‘wife assured us that it was
perfectly safe for us to get our furni-
ture out here, settle down and con-
sider ‘Stockton our home town, so far
as they were concerned, and ‘the posi-
tion went. So iwe had our things sent
out, which cost us $400. We rented
a ‘bungalow, had alt new curtains made
for the windows, purchased an electric
ice box, bought a new bed, for my
brother; had the yard all fixed up and
put in plants and flowers; made a few
friends and enjoyed it more than we
had ever loved anything before. Due
to the fertile field the had to work in,
his friendliness and experience and the
way he handled the men, Ike was able
to run the business up steadily, and
the salesmen all responded grandly.
One route jumped from $170 per week

to $285 per week, “just because the

man wanted to show Ike he could do
it.” The men thad never been trained
or commended ibefore and any little
thing Tke did worked like magic. How-
ever, thts Owner ran up the bills and
expenses so much faster than. even. new
business could cover it that suddenly
he found himself unable to meet cur-
rent expenses. He let his bakery
superintendent go and tried to do that
himself; let ‘the book-keeper out and
tried to carry that on his shoulders,

laid off a baker here and an extra
route man ‘there and ‘tried to cut cor-
ners and work overtime; cut down on
the quality of the goods and substitut-
ed cheaper ingredients, laid off the
janitor and got in stray bums ‘to clean
up the place and then one day. simply
came to Ike and ittold him that he
couldn’t afford ‘to pay him. Not a
day’s notice or an inkling of things, as
they really stood, and there we were.
We had been in this ‘little home just
six weeks and had gone to about $700
expense Ito get established and living
decent, and suddenly we found our-
selves homeless, jobless and rather
heart broken. It does seem to me that
this man must have known his finan-
cial condition those few weeks previous
but I think he was always hoping that
he could surmount it, and didn’t want
the public to know because in a town
that size you can’t keep much from
the populace very long, you know.

Well, anyway, we put our lovely
things in storage again, gave up the
bungalow, left my young ‘brother in
Stockton boarding out and moved
over here at once. Fresno is a lovely
city only is so far from every place
and ‘they say it becomes unbearably
hot in the summertime. It is lovely
right now, but it is so far from the
ocean that we get no breezes from
that source, only from the mountains.
I't is in the midst of the irrigated ‘San
Joaquin Valley district and is nothing
but grape vineyards for miles and
miles on every side. It is about 80,-
000 people and has a thriving look to
it, but I cannot give you much real
data ‘on it.

At the time we came down here
there were a couple of other things in
the air for Ike, and after the couple
of miserable experiences we have had
out here, we did ‘not jump into ‘this
proposition ‘the way we did ‘the others,
but are treading a little easy. It may
be ‘that it has grand prospects and will
stack up into just what Ike has been
looking for, and it may go flat, when
one gets onto things and learns real
conditions, so he and ‘the man who
owns the shop were very candid with
each other and decided ‘to try it out
for a few months, to see what could
be accomplished and if 'the deal will
pay, and if at the end of that time
either one is dissatisfied, we can, ter-
minate ‘the deal peaceably, which s
fair enough for ‘both of ithem, although
they are both hoping and willing to
make it permanent if all goes ‘well.

Well, my dear, guess this is enough
of our troubles, because you sure do
get an earful of them ever so often
don’t you? If you ever hear of an
opening in San Diego, remember us,
won’t you, as right now we certainly
cannot say just whalt is what. Ike is
making good money there and the
work is pleasant and he gets along
fine, and at a later date T hope that I
have a whole flock of good things to
write. We have great faith in the fu-
ture of ‘California and are determined
to stay out here and it is just a ques-
tion of getting our proper footing, so
if it is destined to be here, or some-
where else, that is all O. K. with us.

We have a charming apartment here
and the town has everything to offer
that anyone could want, as it is a
sort of metropolis for this section, be-

ing the only large city hereabouts. It
is 225 miles from Los Amgeles and 185
miles from San Francisco and 130
miles from Stockton. ‘They raise
grapes, raisins, figs, some fruits and
now are ‘trying to diversify their crops,
putting in cotton acreage, although at
present that isn’t very profitable, |
believe.

The firm Ike is with at present is a
healthy, progressive concern, and we
have no way of saying just how things
will turn out here. It seems that this
man who owns. it has worked very
hard, as well as his wife, and now he
has a nice business and a lovely plant
and is planning on easing up some-
what, I believe. However, it seems
that a few years ago he was badly
double crossed by a partner he had,
and Tke, being a total stranger to him,
maybe he is just a little chary, and
wants to sort of work up to things
gradually, and of course after our ex-
perience over in: Stockton, we are a
little skeptical of humanity ourselves,
So you see my dear, it remains to he
seen just how much good’ these two
fellows can do each other, which may

work out fine and which may not take |

at all. The man is thankful for Tke’s
ideas (and he has lots of them, 'too)
and is easy to get along with, and Ike
works hard and earnestly, so you see,
the owner gets his money’s worth and
We earn ‘the money, and it just remains
to ‘be seen whether it will develop into
something suitable for Ike’s future and
Stability,

"We have been taking some gorgeous
trips, to National parks and resorts out
of here, as Ike is interviewing the pur-
chasing agents of these places, in re-
gard to the summer business, which
is quite an item. We have been to
beautiful Yosemite twice and over to
Generai Grant Nationat park and up to
Sequoia National park and various
other places. We are more and more
completely enamored with the state,
as it seems that everything in the line
of color, scenery, mountains and ‘trees
are handed to Sne in such huge chunks
that it awes you to death. At home
I was never particularly conscious of
a hill or dale or a pine tree or a blue
lake, merely thinking them pretty nice,
but out here’ they are dished up in
such different and mammoth ways that
I ‘suppose the change is what bowls
us Over so. The Doumas.

>? 2>_____.
What She Really Meant.

She was absent-minded, but pretty.
She approached the counter in a hard-
ware shop.

“Have you any whiskers?” she ask-
ed the assistant who hurried forward.

The poor fellow blushed.

“T ibeg your pardon, madam,” he
stammered.

“I came to see if you have any
whiskers,” repeated the girl.

For the moment the assistant
thought his senses must have left him;
then he concluded that the young
woman must be mentally deficient, and
he fooked pityingly at hler.

At this juncture a half-stifled giggle
from a lad standing near the customer
reached her ears. Then she realized
her blunder.

“Oh, of course, of course,” she
gasped; “I mean egg-whiskers.”

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TEAR a
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June 3, 1931

 

MICHIGAN TRADESMAN

 

 

 

25%

More caress:

—THANKS TO GENERAL FOODS SALESMEN

 

_ — as General Foods salesmen
understand the word — means making
sales for retail stores — not merely making

sales to these stores.

They are trained experts in selling to the
consumer. They work by the rule that ‘‘a sale

is not finished till the consumer buys.”

General Foods products are definitely
guaranteed to sell —we have been in business

long enough to know that if the public buys

 

your stock, orders will take care of themselves.

 

Nolen’s Cash Economy Grocery Company

WHOLESALE AND RETAIL
MEATS - VEGETABLES - GROCERIES

PRIVATE COLD STORAGE
PHONE CONNECTION oe

DISTRIBUTORS OF BALLARD'S FAMOUS FLOURS

60-88 829R0 CT. mm

St. Petersburg, Fla,
Oct. I8th., 1930.

General Foods Sales Co.,
atlanta. Ga..

Gentlemen:

this letter is written to you to thank you for the services
of Mr. Waychoff and Nr, Caverly who held a consumer sale in my store today,
Tnie sale being one of the most successful and largest sales ever held
here. There were over four thousand packagee of Genaral Foods Products
gold by the above mentioned salesmen, this being the direct result of
their hard work and sales ability, staying on the job from 8o’clock in the
morning until 10:30 at night,

I want to tell you that thie kind of work ie highly appreciated
by me and I know it pays big to General Foods in increased business, ay
increase being about 25% over Saturday a year ago.,

Again thanking you for the wonderful co'operation of your
company by Mr. Waychoff and Mr. Caverly, and hoping to have them in ny
store again ae soon as possible, J an

Youre very eo
plus @ ASC
ty Purtidu ecr

 

 

“Ask the General Foods Salesman’

© 1931, G. F. Corp.

 

POSTUM CEREAL JELL-O

INSTANT POSTUM LOG CABIN SYRUP
GRAPE-NUTS MINUTE TAPIOCA
POST TOASTIES

POST’S BRAN FLAKES
WHOLE BRAN
DIAMOND CRYSTAL SALT

 

WALTER BAKER’S COCOA

WALTER BAKER’S CHOCOLATE
MAXWELL HOUSE COFFEE AND TEA SATINA
FRANKLIN BAKER’S COCONUT

Principal products distributed by
GENERAL FOODS SALES COMPANY, INC.

CERTO

HELLMANN’S MAYONNAISE
PRODUCTS

CALUMET BAKING POWDER

LA FRANCE

SWANS DOWN CAKE FLOUR

SANKA COFFEE

 

 

 

 

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4

MOVEMENTS OF MERCHANTS.
» Morenci—Articles of association ' of
the State Line Creamery, Inc., have
been filed.

‘Cadillac—Ruper’s ‘Meat ‘Shoppe, has
been painted inside and outside adding
greatly to its appearance.

Ludington—William King succeeds
Mrs. E. D. ‘Weller in the grocery busi-
ness at 321 North Rowe street.

Detroit—The Oil Seal Co., 1704
Dime Bank Bldg., has changed its
name to the Universal Oil Seal Co.

_ Fowlerville—H. T. Blank has taken
over the ‘Sharp & Niver jewelry stiock,
and is closing it out at special sale.

Hart—Ed. S. Powers, owner of the
Hart ‘Creamery, hias sold it to William
Grosscup, of Muskegon, who will con-
tinue the ‘business.

Gladstone—The Midway Bakery,
under the management and ownership
of Joseph LaMere, has been opened at
820 ‘Minnesota avenue.

Pontiac—The 'Ciry Sausage Co., Inc.,
144 Franklin road, has been incor-
porated with a capital stock of $10,000,
all subscribed and paid in.

Detroit—The Hoffman Shoe Co.,
2941 Hastings street, has tbeen incor-
porated with a capital stock of $2,000
all subscribed and paid in.

Benton ‘Harbor—A. 'M. ‘Chestenson,
of Sturgeon Bay, succeeds F. L.

Granger as sales manager of the Great .

Lakes -Fruit Industries, Inc. .

Marquette—Gamble ‘Stores has open-
ed its newest unit at 135 Washington
street, under the management of Bert
Bray, recently of Oconto, ‘Wis.

Howard ‘City—-Cool sisters have
opened Trails Inn in the former Mont-
calm hotel building, specializing in
short order as well as regular meals.

Tronwood—/William F. Huck, nation-
al bank examiner, of Minneapolis, an-
‘nounces that Dlaniel Waite has been
‘mamed receiver for the Iron National
Bank.

_ 'Charlevoix—Andy Grillo, of Grand
Rapids, has engaged in business in the
‘Brown building on Bridge street un-
ider the style of the ‘Charlevoix Fruit
Store.

: (Menominee—The J. W. ‘Wells: Lum-
ber ‘Co. is rebuilding ithe ‘hardwood
flooring plant which was destroyed by
fire April 13. The saw mill will be
‘abandoned.

- Pontiac—The Orchard Lake Laun-
‘dry, Inc., 84 Myra avenue, has been
incorporated with a capital stock of
$10,000, $3,250 of which has been sub-
scribed and paid in.

Detroit—The Washington ‘Creamery,
8037 Medina street, has been incor-
porated with a capital stock of $20,000,
of which amount $12,000 has been sub-
scribed and paid in. é

Dowagiac—The Artesian Ice Co.,
510 South Front street, has been in-
corporated ‘with a capital stock of 200
shares at $100 a share, of which $2,000
has ‘been subscribed and paid in.

Port Huron— Henry (Marx, 904
Griswold ‘street, who retired from the
dry goods ‘business in 1920, after 52
years in ‘business, celebrated his
seventy-sixth {birthday last Sunday.

Detroit—Jean Shaw, Inc., 33 John
R. street, has been ncorporated to con-
duct a retail apparel store for women
with a capital stock of $20,000, $3,000

of which has been subscribed and paid

in,

.

 

MICHIGAN TRADESMAN

Kalamazoo—Finley’s Jewelry ‘Shop
will remove its stock from 113 East
Michigan avenue to 150 South Burdick
street, July 1, following the installa-
tion of new ‘fixtures and additional
stock.

Yale—Mrs, Jerry D. Paisley, who
has conducted the Paisley House ever
since the death of her husband, has
sold the hotel and all of its furnishings
to W. F. Dolan, of Pontiac, who has
taken possession.

Saginaw—Lampson Motors, Inc.,
1034 East Genesee avenue, has been
incorporated to sell and service power
vhicles, farm equipment, etc., with a
capital stock of $50,000, all subscribed
and $28,000 paid in in cash.

‘Detroit—The J. M. Cutcheon Co.,
1601 Adelaide istreet, has been incor-
porated to deal in livestock, dressed
meats and provisions, with a capital
stock of $10,000, $5,000 of which has
been subscribed and paid in.

iDetroit—The DeWitt Products. Cor-
poration, 12800 Eaton street, hias been
incorporated to deal in water softeners
and commercial chemicals ‘with a cap-

ital stock of $50,000, $8,340 of which

has been subscribed and: jpaid in.

Detroit—Benj. Levenson, 133 East
Grand River avenue, has merged his
wholesate millinery business into a
stock company under the style of the
Levenson ‘Millinery ‘Co., Inc., with a
capital stock of $1,000, all subscribed
and paid in.

‘Pontiac—Sidney Barneti, 26 South
Saginaw sitreet, dealer in men’s cloth-
ing and furnishings, has merged the
business into a stock company under
the sttyle of ‘Sid’s ‘Clothes Shop, Inc.,
with a capital-stock of $5,000, all sub-
scribed and paid in.

Niles—Melvin E. Kilopfenstem, 223
East Main street, dealer in men’s fur-
nishings, etc., has merged tthe business
into. a stock company under the style
of Klopfenstein’s ‘with a capital stock
of $25,000, $7,000 of which has been
subscribed and paid in.

Battle Creek—E. L. ‘Clapp, who
opened the original Knitting Mills
Store here and continued the manage-
ment of it until the company was dis-
continued recently, has opened a sim-
ilar store at 24 East Michigan avenue
under the style of Clapp’s Knitwear
Store. :

Lansing—An involuntary petition in
bankruptcy has been filed in U. S. Dis-
trict Court at Detroit against Sam
Fuchs, retail dry goods and furnish-
ings, by Fixel & Fixel and Irwin: I.
Cohn, attorneys, representing A. Kro-
lik & 1Co., $428; Rice & iAsh, $128;
Schoenfeld & Schoenfeld, $336.

Detroit—The F. M. Sibley Lumber
Co., 6460 Kercheval avenue, has merg-
ed its lumber, builders’ suipplies, tools,
etc., into a stock company under the
same style with a capital stock of
7,500 shares at $100 a share, $10,000 of
which has been subscribed and $1,000
paid in.

Detroit—William Devlin, jeweler
and dealer in merchandise used in
schools and churches, has merged the
business into a stock company under
the style of Devlin, ‘Inc., 1232 Wash-
ington 'Blvd., with a capital stock of
$25,000, $5,000 of which has been sub-
scribed and $1,000 paid in.

Plainwell4Mrs. Elizabeth Persing

opened the Red Brick Tavern, a struc-
ture located two miles North of this
place, on US 131. The house is an in-
teresting one, being one of the oldest
brick structures in Western Michigan.
Meals will be served at any hour de-
sired and social events will be cared
for.

Wayland—B. G. Bennett, who is en-
gaged in the undertaking business at
Beulah, with other members of the
Bennett family, has leased the S. F.
Yeakey house on South Main street
and fitted it up for funeral parlors.
The business will be conducted under
the style of the Bennett Funeral Home
and will be under the management of
Thomas Bennett.

Alma—Ninety ‘business, professional
and educational men of the city gath-

ered at the Wright ‘Hotel, May 28 and

took part in a banquet and program
which was given in honor of ‘Chester
Benedict, a. well known Alma mer-
chant, who will soon remove tio Red-
lands, ‘California. A handsome stick
pin was presented to Mr. Benedict by
his friends present,

Saginaw — The Michigan Retail
Clothiers and Furnishers’ ‘Association
is planning a regional meeting at Hotel
Bancroft here on June 16. Max
Heavenrich, of Saginaw, is to be gen-
eral chairman of the meeting. Fixed
and variable items of the overhead are
scheduled for discussion, in which
representatives of the Department of
Commerce are to (participate.

Durand—At the regular meeting of
the Chamber of 'Commerce a commit-
tee was appointed to confer with a
representation from the retail organiza-
tions relative to shipping by truck or
rail, recommended that letters tbe sent
merchants requisting that rail service
be used wherever possible in place of
trucks, these to be followed jby letters
of the same nature from rail organiza-
tions.

Bauer—John Koop has purchased
the grocery stock of Richard New-
house and will continue the business at
the same location. Mr. Koop is one
of the seven sons of Henry Koop, the
long-time general merchant at Borculo.
He had several years’ experience in his
father’s store, ibut for ithe past five
years has been engaged in office work
in the general offices of the Holland
Furnace Co., at Holland. He is a
bright young man who will undowbted-
ly make giood.

‘Webberville—Marking the fiftieth
anniversary of the establishment of the
Mills Dry 'Goods Co., F. E. Mills en-
tertained employes of 'the company, old
friends from Mason and Webberville
and jbusiness associates of Lansing, at
a chicken dinner at Community hall,
Webberville. 173 enjoyed the occasion.
After a few years in ‘business at Web-
berville, the Mills Dry Goods \Co. re-
moved to Mason where they remained
for a considerable number of years be-
fore establishing the present store at
Lansing. ,

Allegan—Mayor Joseph F. Mosier
stated Tuesday that condemnation
Proceedings against property owners
for flowage rights along the Kalama-
zoo river collectively instead of indi-
viduals, as per the ruling of the State
Supreme Court Monday, will begin
Wednesday, June 10, before Judge
Fred T. Miles in the-Allegan Circuit

June 3, 1931
Court. Mayor Mosier exipressed,.the
belief that the city of Allegan will win
in the proceedings and that the 'Con-
sumers Power ‘Co. and other interest-
ed property owners will again appeal
to the Supreme Court and that same
will cause delay in the construction
work of the utility. A small force of
men is still employed on construction
work at the dam.

 

Manufacturing Matters.

Houghton—The Gitzen (Candy Co.,
Albert 'Gitzen proprietor, has improved
and modernized its plant since taking
over the Markham candy factory sey-
eral months ago.

Grand Rapids — The Metalcraft
Heater ‘Corporation, 22 ‘Commerce
avenue, 'S. W., has increased its capital
stock from 100,000 shares no par value
to 200,000 shares no par value.

Detroit—The ‘Consolidated Furnace
& Stove Repair Co., 1500 West Fort
street, has been incorporated with a
capital stock of $5,000, all of which
has ibeen subscribed and $1,000 paid in.

Detroit—The Vertique ‘Marble Co.
12141 Macabee building, has been in-
corporated with a capital stock of
$100,000 preferred and 40,000 shares at
$1 a share, $20,000 being subscribed
and paid: in,

Detroit— The Premier Weighing
Machine Co., 6230 Second Blvd., thas
been incorporated to manufacture and
control coin weighing machines and
sumilar devices with a capital stock of
$50,000, $10,000 of which thas ibeen sub-
scribed and ‘paid in,

Detroit—Casai ‘Bros. 7832 Seven
Mile Road, ‘manufacturer of tile for
floors, wall tile, etc., have merged the
business into a stock company under
the istyle of the Casai ‘Tile ‘Co., Inc.,
with a capital stock of $20,000, $10,000
being swhscribed and paid in.

Detroit—The Andrew A. Ruen Co.,
5676 Twelfth street, manufacturer of
wire, has merged the business into a
stock company under the style of the
Andrew A. Ruen Hanger Co., to man-
ufacture and seJl coat hangers and
similar devices, with a capital stock of
7,900 shares at $10 a share, $43,000 be-
ing subscribed and paid in,

—_~++.____
Bound To Make a Showing.

A young fellow named Goldstein got
a job as conductor on the ‘Spring street
trolley line which averages $9 to $10
a day in fares.

After two trips Goldstein turned in
to the superintendent $19.85. The
superintendent looked at Goldstein and
said: “You are a wonder, Goldstein:
how in the world did you do it?”

“Boss, ‘I’ll tell you,” said Goldstein,
“business was bad on ‘Spring street, so
I took the car up ‘Broadway.”

—_+~-~-___

A leader of men must make deci-
sions quickly; be independent; act and
stand firm; ‘be a fighter; speak openly,
plainly, frankly; make defeats his Jes-
sons; co-operate; co-ordinate; use the
best of any alliances or allies; walk
with active faith courageously toward
danger or the unknown; create a staff;
know, love and represent the best in-
terests of his followers; tbe loyal, true,
frank and faithful: reward loyalty;
have a high, intelligent and worthy
purpose and ideal. Do justice; love
mercy; fear no man ut fear only
God.—John ‘W.” Dodge,

 

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June 3, 1931

Essential Features of the Grocery
Staples.

‘Sugar—Local jobbers hold cane
granulated at 5.10c and beet granulated
at 4.90c.

Tea—The only news in the market
during the week was from primary
markets in Japan, which have been de-
clining on account of dull buying. The
general market in this country has
been unchanged and rather dull since
the last report. The holiday has
slowed it down.

‘Coffee—During the past week the
market on Rio and \Santos \coffee, green
and in a large way, has gone forward
in an entirely routine manner with the
tendency downward. Nothing that
Brazil is doing to support the market
is having much effect. Altogether the
spot market has advanced about 3c
per pound, but this has threatened to
disappear almost any time. The situa-
tion is still quite weak. ‘Milds are un-
changed from a week ago. The job-
bing market on roasted coffee has fol-
lowed to some extent the recent ad-
vances in green.

Canned Fruits—Canned foods are
moving into consumption in a routine
way, with prices still under pressure,
but ‘well maintained as a rule. ‘Cling
peaches are lbeing offered thy several
outside canners at pretty low prices.
Whether there will tbe a price redic-
tion after June 10 [by tthe California
Packing Corporation is a matter of de-
bate. Miany hold ithat such a move
would only add ‘to the conlfusion re-
sulting from incomiplete iplans for the
coming year. ‘California pears are re-
ported as moving out in better volume
due to the cleaning up of cheaply
quoted lots in tthe Northwest. Most
deals are on fa trading ‘basis, and no
large sales. are iclaimed, ibut ithe steadily
movement ipromises. (to absorb a large
portion of pears still in ‘first hinds.
Standard 2%s fare the ‘best sellers, and
choice pears lin the same size ‘contain-
ers are moving in satisfactory volume.
Distributors are mot heavily stocked,
and should ‘be in the market from ‘time
to ltime for ‘suplplies. Spot pineapple
is doing well on the new price basis.
Large ‘factors report that ‘trade re-
sponse to ‘the low prices named some
weeks agio has (been highly favorable,
and while the activity is mainly in spot
pineapple, cannens expect new pack
fruit to move ‘well when it reaches Ithe
Coast.

‘Canned Vegetables—Eastern packed
vegetables show no change here. To-
matoes are reported as working into
few handis, ‘with a clean-up before the
summer is over in sight. ‘Buyers are
being urged ‘to protect their spot out-
lets ‘until Sept. 1 lat the [prices now
quoted, which are still abiout the low-
est ‘they Ihave tbeen all season. New
early June peas will be ready for ship-
ment in a week or so and brokers tre-
port encouraging interest in them.
Wisconsin and New York peas are
moving slowly. ‘Corn is unchanged,
with some packers of Bantam holding
in anticipation .of much reduced yield
this season and''a firmer market in the
fall.

Dried Fruits—Dried fruits are clean-
ing ulp steadily here, jobbers report.
Some item's are now about exhausted,
among them standard and choice apri-
cots and top grades of peaches. The

MICHIGAN TRADESMAN

Coast has little or nothing to offer by
way of replacement, except in raisins
and prunes, and it is evident now that
the trade will have to struggle through
the summer largely upon whatever
stocks remain in warehouses: here. Al-
though California reports a fractional
decline in prunes from mediums to
amalls, prices here are well maintained.
Demand from ‘buyers here is fairly
well broadened out and for the most
part seasonally satisfactory. There is
only a moderate unsold tonnage of
prunes still in first handls, and there
should be little difficulty in moving
these out before the new crop is
ready, unless prices are arbitrarily ad-
vanced. Any carryover is certain to
be negligible in view of the comsider-
able reduction in the new crop looked
for. There is still plenty of confidence
in raisins, as Farm Board approval of
the proposed control program is ex-
pected shortly. The new prices quoted
by a packer yesterday comipare favor-
ably with last year’s opening, although
it is still too early to predict what the
future of the item will be. Buyers
manifest little interest in futures.
There is no activity in®new apricots,
raisins or other items.

‘Canned Fish—Crab meat lis reported
as more active with the coming of hot
weather. ‘Pinks and chiulms are firmer
in ‘the Northwest.

Salt Fish—Salt fish is seasonably
quiet but there is a certain amiount of
trading going on, and as stocks in the
hands of imiporters are light, confidence
is well sustained. No large sales are
reported but prices show little change.
Some varieties have been cleaned ulp
and stocks of all large mackerel are
light.

Beans and Peas—The business in
dried beans, including pea beans, red
and white kidneys and (California limas,
is very slack and for the most part
weak. Pea beans are perhaps a little
finmer, but to speak. more accurately
a little less weak than the other varie-
ties. Dried peas are dull and easy,

‘Cheese—Cheese has ‘been steady
with a very moderate demand and no
particular chanige in oprice.

‘Nuts—While unshelled walnuts are
moving out in a routine way 'to a clean
up well ‘before the new crop is avail-
able, and the almond exchange is clean-
ing up whatever reserves ure left in
distributing districts, buying is quiet
here, ‘with 'the ‘trade limiting orders ‘to
immedate needs. According ito the
last report received from the Coast,
the new crops iof both almonds and
walnuts give signs of maturing earlier
and yielding somewhat more {than last
year. Tentatively, the condition figure
for walnuts is placed at 79, as against
78 last year, but estimates for (Califor-
nia put the mew crop at - various
amounts ranging up to 35,000 tons.
Subsequent conditions may alter these
estimates Imaterially. In almonds the
last crop condition was placed at 82
points as against 61 points last year,
and. estimates range from 16,000 to
20,000 tons. These figures, also, are
subject \to later revision. The unshelled.
nut market is inactive. A felw seasonal
lines are moving a little better. Man-
churian halves are now in few hands,
Spanish and Ttalian almiondis continue
firm abroad, with few offerings, and
many shippers closely sold up. Fil-

berts are steady on the ‘Continent bult
not active here. Shelled Brazils: show-
ed more signs of life fast week, after
a dull period of iseveral weeks.

Pickles—With the coming of warm-
er weather, pickles are showing more
activity. The shortage of large sized
genuine dills is still one of the fea-
tures of the market. There are still
many low price sellers in the market,
but stocks are not being crowded as
much as formerly.

Rice—The rice market is steady
here, with a fair amount of replace-
ment business being done. Although
prices have not adivaniced here, the
primary market is firmer. Grower's
are holding their stocks of top quality
short grains firmly and millers are now
beginning to buy in a better way to
fill orders. Prolifics are higher in
sympathy with the trend. All Jong
grains are scarce and firm.

Syrup and Molasses—Sugar syrup
pursues the even tenor of its way with
only a little business and no change
in price. ‘Compound syrup is doing
rather better, but is still on a small
basis. Prices are unchanged. Molasses
is dull at steady prices.

Vinegar—Buyers are itaking ulp their
requirements of vinegar fais needed, and
the market is drifting without’ any
special feature. A few varieties: show

a slight seasonal gain, but nothing to-

speak about. Prices are steady.

— ++.
Review of the Produce Market.
Apples—Current quotations are as
follows:

Spies, A Grape _.2 222 $2.75
Spies, Comimercial _.....-------_ 1.85
pies, Baliye, 2222050 = 2.50
Spies Haney 225 2s) 4.00
‘Ben Davis, A Grade ~-.---_--_-- 1.75
Ben Davis, Commercial ~--.___- 1.35

Western apples command $3.50 for
Delicious, $3 for Winesaps and $2.75
for Roman Beauties.

Asparagus—Home grown is now in
market, commanding $1.20 per doz.
‘bunches.

Bananas—5@5%c per Ib.

‘Beets—-New from Louisville, 50c per
doz. ‘bunches.

‘Butter—The market has been rather
quiet and easy since the last report.
Advices from other butter markets
have been weak and the demand
around this territory is dull. Jobbers
hold 1 1b. plain wrapped prints at 24c
and 65 lb. tubs at 23c for extras.

(Cabbage — New from Mississippi,
$2.75 per crate of 100 Ibs.; Tenn., $2
for 60 Ib. crate.

‘\Cantaloupes—Arizona stock is quot-
ed as follows:

Standards, 45o. 5.025.005 $3.50
Jumb@s, 365 25222205 oa. 3.50
Wuembos. 450 22. 3.75
Jumbo: flats. 2 1.75

Carrots—New from (California, 70c
per doz. bunches or $3.25 per crate.

'‘Cauliflower—$2.25 per crate of 12.

Celery—Florida stock is 90c for one
doz. box and $5 per crate.

Cocoanuts—80c per doz. or $6 per
bag.

‘Cucumbers—No. 1 hot house, $1.10
per doz.; No. 2, 75c; outdoor grown
from the South, $1.75 per bushel.

Dried Beans—Michigan jobbers are
quoting as follows:

C. te Pe: Beans $4.00
Light Red Kidney _.___.________ 9.50

Sn ee

5

Dark Red: Kidney _2_-.22--_2-__ 10.00
Eggs—The market has declined. Ic
per doz. since our last report. Local
jobbers pay 16c for strictly fresh siz-
able eggs.
Grapefruit—Seal Sweet from Florida-
is sold as follows:

A eee $4.25
G4 4.00
ZO ee 4.00
SO ee 3,75
Extra fancy Florida sells as follows:

SA ce ee $3.25
Cie te 3.25
PQ Be eee 3.50
S0h ee 3.50
OG) Bes eo eae 3.50

Green Onions—20c ‘for Silver Skins.

Green Peas—$2.25 per hamper for
Southern,

‘Lettuce — In good demand eon the
following basis:
Imperial Valley, 6s, per crate ____$4.00
Imbperial Valley, 5s, per crate ____ 3.25
Hot house leaf, in 10 lb. baskets__ 75c

Lemons—To-day’s quotations are as
follows:

"M60 Sanbist 2 $6.50
JOG Suntist 2 6.50
300; Red Ball oo 5.50
300 Red Hall 2.506 2 oe 5.50

Limes—$1.75 per box.

New Potatoes—North Carolina stock
is now in market. It commands $2 per
bu. or $4.75 per bbl.

‘Oranges—Fancy Sunkist California
Valencias are now sold as follows:

Me $5.50
TG eae 5.50
M6 5.50
OG 5.00
BAG oe 5.00
Cae ence ee 5.00
2On 5.00
SO 4.50

Floridas in bulk, $4.50 per 100 Ibs.

Onions—Spanish from Arizona, $2.50
per crate; Texas Bermudas, $1.75 per
50 Ib. sack.

Parsley—50c per doz. bunches.

Peppers—Green, 60c per doz. for
California.

Pieplant — $1 per bu. for home
grown,

Pineapple—Cuban 18s, 24s and 30s
command $2.75.

Plants—Cabbage and Tomatoes —
$1.25 per box; Peppers, $1.50.

Potatoes—Home grown, 90c per bu.;
Wisconsin, $2 per 100 1b. sack; Idaho,
$2.40 per 100 Ib. sack; 65c per 25 Ib.
sack. '

Poultry—Wilson & Company pay as
follows:

Heavy fowls 18c
Light fowls 29 15¢
Dicks 5 14¢
Geese 2200 12c

Spinach—Spring, 60c per bu.
Strawberries—$5 for 24 qt. case for

Klondyke’s from Kentucky and Ark.-

Sweet Potatoes—Indiana, $3.50 per
bu.; Tenn., $2.75 per bu. Both: are
kiln dried.

Tomatoes—$1.35 per 6 1b. container,
Southern grown; home grown hot
house, $1.60 fr 7 Ib. basket.

Veal Calves — Wilson & Company
pay as follows:

,

Pavey 10%@11c
God) 22 Siro a as 9c
MeG@em 250 8c

ROG 6 8c

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6

MICHIGAN

IN THE REALM OF RASCALITY. when such value cannot be definitely

Questionable Schemes Which Are
Under Suspicion.

“A great deal of hard work ‘still lies
ahead of the Federal Trade Commis-
sion before it will have eliminated a
large proportion of all the enlterprises
fraudulently being operated to deceive
and to cheat the American public of
money,” Federal Trade Commissioner
W. E. Humphrey stated orally May
26 at the Commission.

“The number of crooked schemes,
both large and small, employed ito ex-
ploit the American people and brought
to the attention of the Commission is
surprising,” Mr. Humphrey said.

Although the Commission has elimi-
nated many dishonest practices in the
last few years, he declared, hundreds
of such enterprises still are operating,
and “getting away with it,” either be-
cause their tactics have not been
brought to the attention of the iCom-
mission, or because their operations, al-
though fraudulent, may not as yet be
recognized generally as such, or may
not have fallen under the law becatse
of some kink in the legislation which
should do away with them. ‘Addition-
al information made available by Mr.
Humphrey follows:

Fortune tellers, vendors of fake
“health-giving” electrical contraptions
and patent medicine concoctions, and
vendors of “get-rich-quick” methods
are good instances of those “rackets”
which will be subdued by the Com-
mission if a way can be found.

Cases of small offenders are so
numerous that the Commission is kept
busy by them constantly. Some of
them may be put out of business in
one section of the country, and then
attempt to open in another district.
Others, in certain places, are operating
simply because of the lack of legisla-
tion in those states and the Federal
Trade Commission has no jurisdiction
over them.

The Commission has had experience
with large offenders, operating nation-
ally, as well as with small ones.

The cost to the country of these
fraudulenit enterprises is tremendous,

but cannot be estimated. Millions of
dollars yearly are spent on fake
schemes.

Manufacturers and vendors of a
cream represented to be effective in
the development of the bust, neck,
legs and body, signed a stipulation
with the Federal Trade Commission
declaring that the cream is effective
principally as a lubricant to use in
massaging. They agreed to stop
representing: (1) that mere applica-
tion will develop any part of the body
without massaging, dieting or exercis-
ing; (2) that the cream is a scientific
préparation or the method a scientific
system; (3) that a sample is free un-
less. it is sent without charge and with-
out requiring money for packing or
postage; (4) that a sample is worth
more than regular price received for
like quantity, and that it will fast

longer than is justified by the quantity
sent; (5) that the formula cost $5,000
or any sum in excess of the actual
costs; and (6) that the respondents
are giving free service of value stated

determined.

 

A corporation selling ready-made
clothing for men, signed a stipulation
with the Federal Trade Commission
agreeing to stop advertising that suits
which it sells are made-to-order, or
are tailor-made, when such is not the
fact, and that the prices asked are
Special, or that the company sells two
suits for the price of one, or gives one
suit free, as a special advertising offer,
Or in anticipation of the establishment
of a branch in a given locality when
the price and offer are not “Special”
but are the usual price and terms. The

,company will also stop advertising
itself as a manufacturer or that it has
a factory for making the products it
sells, when such is not the fact.

 

The vendor-advertiser of an instru-
ment for removing hair from the face
or body, signed a stipulation with the
Federal Trade Commission agreeing to
stop representing that use of the de-
vice: (1) is the only way to prevent
hair from growing again; (2) is pain-
less or harmless (unless the statement
is qualified to indicate that the article
is painless or harmless only when
proper skill and care are used); (3) is
free from risk; (4) that no shock or
scar will result from its use; (5) that
warts, moles or birthmarks may be
safely removed by its use (unless such
declaration is qualified to indicate that
this applies only to certain types of
skin blemishes, and then only by the
exercise of proper care and skill).

 

A corporation engaged in the milling
of corn meal and mixed feeds, signed
a stipulation with the Federal Trade
Commission agreeing to cease and de-
sist from selling ifs products in con-
tainers represented to contain the
standard quantity of the product by
weight, when such is not the fact.

‘Articles described as “revitalizers”
of water as well as aids to health and
beauty, are involved in a stipulation
agreement ‘between a corporation man-
ufacturer and the Federal Trade Com-
mission. The corporation agreed to
stop advertising what purport to be
quotations of observations made by a
doctor or other authorities so as to
imply that the authorities endorse use
of water of about the radioactive
strength of that which may be impart-
ed to water by contact with this com-
pany’s “revitalizer.” The respondent
will also stop misrepresenting products
the radium content of which is about
that of the “health ap'plicators” or of
pads or “beauty aids” sold by the com-
pany, where such is not the fact. The
concern will also cease advertising in
any other way which tends to convey
the belief that water is caused to be-
come radioactive by its immersion in
the “water revitalizer” so as to charge
it with special health giving properties
and therapeutic walue, when. this is not
true. The comipany atso will not ad-
vertise in any way which will not
truthfully represent its products or the
results obtained therefrom.

 

Representation that its preparation
will cure the habit of using tobacco
or snuff, -will be discontinued by

TRADESMAN

vendors of the product, who operate
under a trade name and advertise ex-
tensively, unless their statements are
qualified to indicate that the article is
effective only as an aid to treatment
for such habits. Signing a stipulation
with the Federal Trade Commission,
the vendors agreed to stop use of the
foregoing assertion as well as to re-
frain from stating that the preparation
will cost the user nothing if it fails to
satisfy. Excepltion is made when. the
preparation is sent to the purchaser
without requiring payment before de-
livery. Stating that any definite num-
ber of persons have “used” the prod-
uct, unless that number is known by
vendors to have actually “used” it, will
also be discontinued, according to the
agreement,

An individual engaged in the sale
and distribution of an electric trans-
former device, signed a stipulation
with the Federal Trade Commission
agreeing to stop use of the word
“Manufacturing” as part of his trade
niame Or in any way that would im-
ply to purchasers that the is the manu-
facturer of the product he sells. He
also promised to stop the marking of
his articles of number or dates which
would indicate his device to be pat-
ented, when this is not true. The re-
spondent also declared he would cease
advertising to the effect that the trans-
former, when applied ‘to tthe spark
plugs of a motor car engine would
burn out or eliminate carbon, increase
the fuel mileage, save gasoline from
fifteen to forty per cent., do away with
ignition trouble, fire any spark plug
regardless of condition, and eliminate
the necessity for new piston rings and
reboring of cylinders, when such were
not the facts. He will abandon any
and all statemenits which would de-
ceive buyer's into erroneous beliefs as
to the nature of his articles or into the
belief that the device, when used as
directed, would accomplish results
other than or in excess of those of
which the thing is actually capable.

 

A corporation manufacturer of hos-
iery has agreed in a stipulation with
the Federal Trade Commission to stop
use of the word “wool” in selling its
products, so as ito imply that they are
composed in substantial part of wool,
or that wool is the principal and pre-
dominant element, when this is not
true.

 

A product which, when prepared as
directed with sugar and water, makes
a jelly spread, will not be advertised
by the manufacturer as containing the
jelly-making properties of fruit, or as
containing all the propenties of true
fruit jelly, when this is not the fact.

 

A conporattion engaged in the co-
ordinative purchase, sale and distribu-
tion of such merchandise as hardware,
automobile and radio accessories, sign-
ed a stipulation with tthe Federal
Trade Commission, agreeing to stop
use of phraseology that would imply
a certain saving on the dollar to pur-
chasers of its products, when such was
not true.

 

“Talking picture” sound needles as
well as phonograph needles were sold

June 3, 1931

and imported by a corporation which
has signed a stipulation with the Fed-
eral Trade Commission, agreeing to
stop use in advertising of the word
“manufacturing” so as to imply that
it controls and operates a factory
wherein the products it sells are made,
when such is not true. The company
will also cease use in advertising mat-
ter of statements to the effect that its
products, other than a certain brand
of needles, have been tested or ap-
proved by an electrical research com-
pany, when such is not the fact.
—_—_>-.>____

Work Clothes in Firm Position.

With work clothing production dur-
ing March, which is usually the peak
month for Spring production, reaching
the lowest point in many years, cur-
tailment of output has placed the trade
in a firm statistical position, according
to a survey of production for the last
seven years by the International Asso-
ciation of Garment Manufacturers.
Output of work clothing for the first
quarter of this year was the lowest of
the seven-year period covered. Produc-
tion for the entire year of 1930 was
13.62 per cent. less than that of 1929
and 8.07 per cent. less than the average
production for the years 1924 to 1929
inclusive. Indications are that produc-
tion for the current year will be below
that of 1930.

++

To Trade Up on Fall Pottery.

A definite effort to lift art pottery
and bric-a-brac from the low price
levels which have prevailed through
Spring months will be made by selling
agents marketing new lines for Fall.
Both importers and domestic produc-
ers are convinced that current price
levels afford no opportunity for rea-
sonable profit and in addition are kill-
ing consumer demand for goods. One
import house, which has featured pop-
ular price pottery for years, will devote
its attention this Fall to a quality line
retailing from $5 to $15. Domestic
producers* are making plans to drop
patterns in the extreme low end brack-
ets and concentrate on medium and
better goods.

—_2+>—___

To Open Electric Appliance Lines,

Fall prices on new lines of electrical
appliances will follow the Spring quo-
tations in all but a few instances. The
new merchandise will go on display in
sales rooms of manufacturers or selling
agents next Monday. Increased use of
chromium plate, those in the trade pre-
dicted, will be the outstanding feature
of the Fali lines. Aside from the addi-
tion of a few small attachments, in-
creasing the convenience or efficiency
of coffee percolators, toasters and other
appliances, the Fall designs will differ
little from the models now in use, it
was said.

——_~++>—___

The present severe market crisis is,
according to my opinion, a positive
proof that the economic organization,
so far as one can speak of such a thing
to-day, does not satisfy needs. But
the establishing of this fact is not to
be used as an indictment, but as a
motive to seek to regulate economic
life in such fashion that the existence
of human beings no longer shall be
threatened by crises—Dr. Albert
Einstein,

 

 

June 3, 1931 MICHIGAN TRADESMAN 7

 

 

 

 

 

 

 

 

 

 

 

Cities Service -
A National Institution

125 Companies with nation-wide

 

operations
1,000,000 investors
SS $1,280,000,000 in assets

From a small beginning to a national institution
in 20 years is the record of the Cities Service

organization.

 

Cities Service is now a leader in three industries
—public utilities, petroleum, and natural gas.
Consolidated gross earnings of Cities Service
Company and subsidiaries last year were over
$213,000,000.

Henry L. Doherty and his associates, including
executives, explorers, geologists, engineers, and
experts in organization work—the same men
who have brought the organization into its
present dominant position— assure its contin-

ued expansion and progress.

HENRY L. DOHERTY & COMPANY
60 Wall Street (A) New York City

Branches in principal cities

LISTEN IN—Cities Service Radio Hour—A program of variety music with Jessica Dragonette, the Cavaliers and Rosario
Bourdon’s Cities Service orchestra. Fridays, 8 P.M., Eastern Daylight Time—WEAF and 37 N. B. C. Associated Stations.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MICHIGAN

TRADESMAN

June 3, 1931

 

THIS UNEASY EARTH.

In fulfillment of the scriptural phrase,
there were “earthquakes in divers
places” during a week that was dis-
tinguished by somewhat more than its
share of political, economic and social
unrest.

The most considerable city affected .

was Lisbon, where the inhabitants were
badly frightened by two violent shocks
‘which resulted, however, in no great
damage. The people of Portugal have
reason to dread the earthquake. One
of the greatest seismic catastrophes of
history was that of November 1, 1755,
which destroyed in an instant nearly
the entire city of Lisbon and cost
more than 30,000 lives. This tragedy
is kept alive in American memory by
one of the most popular examples 6f
light verse in our literature. Oliver
Wendell Holmes describes the building
of the “one-hoss shay” in the year
“when Lisbon town saw the earth
open and gulp her down,” and it fell
to dust exactly a century later “at
half-past nine by ‘the meet’n-house
clock — just the hour of the earth-
quake shock.”

Lisbon is one of the most beauti-
fully located and charming of Old
World cities, but most of it is built in
a geological basin of tertiary formation,
on a bed of loose sand and gravel with
blue clay beneath. There are about
2,000 square miles of this accumulation.
beyond which lies harder and much
older rock. The earthquake of 1755
confined its terrible damages to this
basin, as though some _ subterranean
disturbance found this the weakest
spot in the earth’s surface. The re-
ports of the present earthquake, which
come from many European cities, place
the actual epicenter at various points
on the West coast of Europe or out to
sea, ‘but it seems that at Lisbon the
shocks were felt in sufficient degree to
cause some damage and terrify the in-
habitants with fears of a disaster like
that of 1755 or of its predecessor in
1344,

 

UNFORTUNATE FORECASTS.

A statement from Washington that
the President and his advisers in the
Cabinet, after a study of the economic
situation, had found “many factors that
are favorable” recalled some of the un-
fortunate forecasts of last year and
failed to check with the ordinary opin-
ion held in business circles. Of course,
there is the notion that pessimism is
being overdone as much as optimism
was before the panic. There is also the
idea that, after two years of business
reaction, we must be nearing an upturn,
even though the Summer months may
bring a still lower level of operations.

What the “favorable factors” in the
situation may be, however, are very
indefinite. The weekly business index
has dropped into new low ground for
the depression. Only automobile pro-
duction and cotton cloth output were
higher in the
Wholesale commodity - prices have
slumped further. The Annalist index
now standing at 101, as against 102.5
in the preceding week and 132.2 a year
ago. All but the fuel and chemical
groups were lower.:

_ In the building line the value of con-

last week reported:

tract awards was somewhat higher for
the third week of the month, but the
daily average, so far, is well behind
the usual seasonal gain. Material prices
have been easing under the double in-
fluence probably of lagging markets
and a Federal investigation.

More wage cutting came to light
during the week and the threat of
such slashes continues to be a prime
factor no doubt in holding dowr con-
sumer purchases and trade operations.
If the effort to stop this “cheap busi-
ness,” as it was called by a leading in-
dustrialist, is sincere, the business
group which met in 1929 might he re-
convened for a canvass of the situation
and for making a real pledge against
further reductions.

 

“BUY NOW” REALLY NEEDED.

While it has become rather common
to smile at the “Buy now’ movement,
which was first suggested in these
columns and then rather widely adopt-
ed last Fall, there seems to be a great
similarity between what this slogan
and plan aimed at and numerous sug-
gestions which have appeared in the
meantime.

Those who criticized the first idea
have realized that the first step to-
ward business recovery will not be
taken until confidence is restored. To
restore this confidence, men must be
sure of their jobs, investors sure of
their dividends and capital sure of its
profit. To meet all these conditions
purchasing is needed.

There was never any thought when
“Buy now” was suggested that people
would buy when they had no means
of buying. It was pointed out, on the
contrary, that, unless those who did
have money were more liberal in their
purchasing, they might jeopardize their
own jobs or suffer the loss of income.
That was the argument that required
emphasis and it received too little.

It is true enough that low prices
supply an impulse to buying which no
amount of “sloganizing’’ can accom-
plish, and for this reason the combina-
tion of low prices at present and an
intensive drive to overcome buying re-
sistance among those who can afford
to spend more should enjoy excellent
chances of success. Manufacturers
who sell at fixed prices -might as well
recognize the new level of values and
join retailers in promoting a movement
which would bring home to all the
danger of unwise thrift.

DRY GOODS CONDITIONS.

Warm weather and the holiday com-
bined to stimulate retail trade last
week, and volume reached a better level
in this area. Reports from stores out-
side this district also indicated im-
provement. The demand was centered
upon dress accessories and sports and
Summer apparel. Furniture novelties
and Summer home furnishings were
also more active. Men’s wear gained
somewhat.

This. increase in- trade as the month
closed was sorely needed to bring up
sales totals. The first half of the
month was very disappointing, with
business ranging about 15 per cent.
under a year ago. Since the month has
one less business day and also only
four as against five Saturdays, com-

oe

 

pared with the same month last year,
the chances are that a very sizable re-
duction in dollar volume will be shown
when the figures become available.

For the new month all indications
point to a more intensive drive than
ever for volume. Besides the em-
phasis that will be placed on lower
prices, numerous special promotions
are planned. The cotton week pro-
gram started Monday.

In the wholesale merchandise mar-
kets, the number of buyers on hand

last week ran ahead of’ the preceding.

week and the corresponding period a
year ago. The demand:in the markets
has swung again toward lower-price
lines in a marked way. Some last
minute purchasing by retailers for the
holiday was done last week, but most
of the activity was on promotional
merchandise for traveling, vacation and
Summer selling.

 

A CHAMPION OF WINE.

Leon Daudet, famous son of a fa-
mous father, has all his life battled
valiantly for the restoration of the
French monarchy. We do not believe
for a moment that he has now aban-
doned the royalists, but temporarily at
least he has found a foe other than
republicanism against which to direct
his attacks and has espoused a new
cause. He is up in arms against the
“cocktail mania” which is sweeping
over France and would found a French
Academy of Wine “to place the fruit
of the vine upon the high intellectual
level where it belongs.”

He makes out a strong case for that
beverage, which he calls the second
blood of Frenchmen. “Wine improves
bad heredity and amplifies good hered-
ity,’ he declares, “and it is an antidote
of a special kind, because the lack of it
opens the way to dangerous manias, of
which the chief is alcohol. Alcoholics
do not drink wine and no true friend
of wine can gaze upon a cocktail with-
out a feeling of horror. Finally, there
is no good health without good cooking
and no good cooking without wine.”

We hope that he will be more suc-
cessful in this new campaign than he
has been in his struggle to restore the
House of Bourbon to the throne of
France. It is one which Americans
will watch with sympathetic interest.
That way lies temperance, .and we
should not like to be responsible
through the introduction of the cock-
tail for France’s falling away from her
native wines. We have both the cock-
tail and Prohibition and we would
spare France both.

STORE LOSSES. SHOWN.

Although many other points will re-
ceive thorough study, the gist of the
Harvard report on operating results
of department and specialty stores in
1930 is found in the question raised by
Dr. McNair concerning the relative
low productivity per square foot of
space and the relative low output per
capita of.the average department store,

For department stores with net #alés
of less than $500,000 there was a loss
of 3.2 per cent. by those reporting in
this survey. For stores with sales of
$500,000 to $2,000,000 a loss of 1.8 per
cent. was disclosed. The net loss of
stores doing $2,000,000 or more came

 

to 0.5 per cent., while specialty stores
with sales of $2,000,000 or more came
out even.

These figures on net profit do not
include the income from cash dis-
counts, so the showing is not as un-
favorable as it appears. The gross
margin, from which expenses are de-
ducted, comprises in this report the net
sales less total merchandise costs, and
the total merchandise costs are defined
as the net cost of merchandise sold
plus alteration and workroom costs.
To get the net cost of merchandise
sold, the cash discounts received on
purchases are deducted.

In the figures presented it is indi-
cated that payrolls and rentals repre-
sented percentage increases over those
in 1929. This was to be expected be-
cause of lower dollar volume of sales.

 

ROAD HUNGER.

As summer approaches, each week
end finds the highways increasingly
crowded. The streams of traffic which
flowed thinly on them during the win-
ter and began to swell at the first
signs of spring are now rapidly ap-
proaching flood stages. Roads whose
winding ways lead to resorts, parks,
picnic grounds or to the homes of
friends, roads which lead nowhere in
particular, all bear their quota of mo-
tor cars and each car contains its pro-
portion of pleasure-seekers. A modern
Rip Van Winkle, waking from sleep
which began threescore or more years
ago, would be at a loss to understand
the change that has come over the
country. He would be puzzled to see
men and women who, apparently con-
tent ‘with their routine and their sur-
roundings during five or six days of the
week, in many cases seemingly un-
mindful of cars locked in garages, sud-
denly leave their homes and scatter to
all points of the compass. And he
would wonder what pleasure thousands
of them find in following one another
in endless procession, often at a snail’s
pace, along stretches of concrete, even
when the roads shimmer with heat and
the air is reeking with gasoline fumes.
Many persons conversant with these
matters likewise wonder.

GETTING OUT OF DEBT.

A comforting thought for a period
of depression is offered by Hugh Ban-
croft, publisher of several financial
journals. He says that although busi-
ness is bad, the foundations are already
being laid for much better times by
the general disposition to pay off old
debts and clear the slate for new op-
portunities. He presents his point
with figures to show that, during the
boom period, borrowings on securities
were increasing by about $150,000,000
a month, while now we are paying off
these loans at the rate of $40,000,000
a month. This, no doubt, is an exam-
ple of the wizardry of figures whereby
professional financiers attempt to read
the economic horoscope. It does not
comment on the fact that the man who

 

“MYS Stieezed out of the market has paid

his loans at the expense of losses and
distress. But no doubt the debts are
being paid. The shoestring on which
many were hanging their hopes of
prosperity and independence has been
shortened.

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June 3, 1931

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip. .

Because Saturday was observed as
a holiday iby merchants pretty gen-
erally, the question which naturally
presented itself when planning the
day’s trip was. Where? The Irish hills
have long ‘been in mind for inspection,
but were ruled out ‘because of ithe
crowds which would probably be there
ahead of us. Detroit and Saginaw
were both considered, but passed up
because of the probalbility of crowded
conditions of roads and hotels. ‘The
next attraction was {the wonderful
Oceana hills, with a night’s rest at the
ever invitingChippewa Hotel at Man-
istee. A vision of the rotund form,
smiling welcome and_ outstretched
hand of Landlord Nelson, in combina-
tion with the beauty of U.'S. 31 from
New Era to Pentwater, decided the
question without further delay.

 

From Muskegon on vegetation and
the flowery kingdom were about a
week behind Grand Rapids, so we had
the blessed privilege of beholding the
apple trees in all their glory. The
same was true of some wild trees in
the woods, whose display of blossoms
was at its best.

The new U. S. thoroughfare, across
river and swamp between Muskegon
and North Muskegon parallel with the
present line of U. S. 31, is nearing
completion. Cement is now being laid
on the sand foundation, which has
probably been in place long enough to
preclude the possibility of further
settling.

 

The foliage on the scenic drive
from North Muskegon ito White Lake
is the most ‘beautiful now it has been
since the road was completed two
years ago. If it continues to increase
in ‘beauty and attractiveness it will
soon enjoy an international reputation.

 

At Whitehall we called on Lynn
Gee, the hardware dealer, and were
shown through the new home he and

his wife have erected in a most de-.

sirable location. Mr. Gee has:a spinet
which was handed down to him by an
aunt who taught schooj tby the
“month” sixty-five years ago for the
plethoric sum of $5 per week... He
also has a commission signed by the
father of DeWitt iClinton, conferring
the position of major on his. great,
great grandfather in 1778. It is still
in a good state of preservation and: a
valuable family relic.

 

Mr. Gee informed me that the busi-
ness men of Whitehall have arranged
to place two dozen seats along the
sidewalks of the village, for the com-
fort and convenience of tourists.

 

Charles Seager was hugging himself
over the success of his latest comedy,
cantata or oratorio—I have forgottén
which—which he put over on the ap-
preciative citizens of the village a few
evenings before.

 

At Shelby we called on the village

oracle, Harry Royal, to learn how
near completion the plans were for the

MICHIGAN TRADESMAN

Opening of the new bank. I was in-
formed the capital and surplus had all
been raised and the doors of the new
institution will probably swing open
within a week.

I was ‘told at both ‘Shelby and Hart
that the cherry crop gave every indica-
tion of being the largest the district
has ever experienced.

 

Ait Pentwater we inspected the rab-
bit ranch of ‘Mrs. Charles ‘Sands, who
has made rapid progress in the pro-
duction of rabbits for sale as breeders.
She finds no difficulty in finding a
market for all the little animals she
can spare from her constantly increas-
ing assortment,

I also undertook to pay my respects
to Mrs. Simpson, who has put Pent-
water on the map as a hotel center,
but she was so busy preparing to en-
tertain her many guests that she could
not see me. Asa cateress to that por-
tion of the traveling public who are
discriminating in their ideas of things
edible, she is certainly entitled to high
rank.

I undertook to pay my respects to
Editor Sutherland at Ludington, but
he was not in evidence Saturday after-
noon or on our return trip Sunday
afternoon. He is one of the most hard
working and painstaking members of
the editorial profession, but why he
should ever want to leave so beautiful
a city as Ludingtoneven for a few
hours—I was unable to understand.
We itempered our disappointment by
surveying the lake drive all the way
to Epworth resort, by inspecting the
floral offerings in the cemetery and
watching the loading of one of the
four or five mammoth car ferries as-
sembled in the harbor. It was a sight
well worth seeing.

 

I well remember when the Flint &
Pere Marquette \Railroad was extended
from Reed ‘City to Pere ‘Marquette,
which name was subsequently changed
to Ludington. It was in the summer
of 1872 or 1873: I distinctly recall a
statement made ‘by a F. & P. IM. offi-
cial at that time to the effect that Pere
Marquette had the best harbor of any
port on the East side of Lake Michi-
gan and that the transfer of car lot
shipments across the lake would soon
become an enormous factor in the
growth and development of the rail-
road.. ‘I took little stock in ‘the gentle-
man’s statement at the time, but if the
were in the flesh at this time—he
passed on many years ago—I would
gladly seek him out and tell him that
his prophecy had ibeen proven true a
dozen times over. :

 

‘Our next stop was at our destination
for the night, where we found a cheer-
ful fire growing in the grate and! every-
one apparently glad to welcome us and
make our stay as pleasant as possible.
The room assigned us contained
flowers for the missus and ice water
for the master—a very appropriate ar-
rangement. Needless to say, Manager
Nelson left mo stone unturned which
would in the least degree contribute to
our pleasure and enjoyment. He does

this for every guest and that is why

ehe is the most popular landlord in
Michigan.

 

My first introduction to the ‘Chip-
pewa was about a dozen years ago
when it was conducted by a gentle-
man now in the other world. As usual
I had written the landlord, enquiring
if I could have a certain room on a
certain date. I was informed the
reservation had been made. When I
arrived I found my room had been as-
signed to another person. I was given
an inside room so poorly equipped I
declined to accept it. I think most of

my friends are aware that I have never -

accepted room service or meals as a
courtesy from any landlord, but always
insist on paying the going price. I
am equally insistent on having the
room I have engaged in advance, be-
cause I believe that every man should
keep his agreements. I soon found
that the hotel was shiftlessly conduct-
ed; that the landlord had mo organiza-
tion worthy the name, but permitted
the ‘help to dictate to him on every es-
sential feature on which he should be
the sole authority. TI presented the
facts as they appeared to me in the
Tradesman ‘because ‘I fully realized
that a continuance of the regime I had
described wou'd destroy a valuable in-
vestment which had been made thy
many good citizens of Manistee, large-
ly as a matter of local pride. A few
days later IT was called on by a com-
mittee from the directors of the hotel
who protested against the statements
I had made and insisted that unless I
published a retraction I would ruin
the hotel and be held personally re-
sponsible to the owners for the dam-
age I would cause them. I recall that
some members of the committee were
very much wrought up and were not
very courteous in the language they
used. I stood my ground, as I always
do when I know IT have right on my
side, and stated that the only thing
which would’ cause me to reverse my
opinion would ‘be the immediate re-
placement of the landlord with a com-
petent manager. 'The chairman of the
committee rose to his feet and remark-
ed: “Gentlemen, I want to say that in
my opinion ‘Mr. Stowe is right. I for
one will vote to change the manage-
ment. I hope you join me in this con-
clusion.” The other members of the
committee followed the lead of their
chairman, dismissed ‘the incompetent
manager and installed in his place a
man who had had no experience what-
ever in hotel work. He had ‘been the
steward on a Pere Marquette steam-
ship. He transferred his chief cook
from the boat to the hotel and took
with him to the hotel all the employes
who wished to follow him. The re-
sult is known to every reader of the
Tradesman. The ‘Chippewa has ‘been
placed on a high plane as a hotel. The
buildings have been kept up-to-date by
constant replenishment and frequent
additions. During the nine years
Harry ‘Nelson has been. manager he
has never failed to pay dividends tto

‘the stockholders at regular intervals.

During the past year he expended
$10,000 in betterments to the buildings,
adding new plumbing and creating and
equipping a new playground for chil-
dren just North of the hotel. ‘He has
kept everything clean and _ inviting,

9

furnished as good table service for the
money (better than nine-tenths of
them) as any hotel in Michigan, treat-
éd everybody fairly and generously
and made a friend of every person who
has ever been a guest at this hotel.

 

When I was in Manistee a year or
so ago, the chairman of the committee
heard I was in town, came to see me
at the hotel and voluntarily remarked:
“Mr. Stowe, you did the people of
Manistee a great service in showing
us how wrong we were in supporting
an incompetent landlord. If you had
not opened our eyes to the exact situa-
tion, we who invested our money in
this hotel would have lost our invest-
ment. .As it is, we have an investment
worth having—all due to you and the
remarkable record Mr. Nelson has
made as a hotel landlord.”

I was told that every factory in Man-
istee is running. (Merchants assured
me that business was fully up to ex-
pectations. I saw the city on Satur-
day and Sunday, but the people looked
prosperous and happy and the city
itself was in better condition than I
have ever seen it look before. The
Manitou and Puritan will make regu-
lar trips to Chicago during the sum-
mer, making a stop at Muskegon both
going and returning.

People driving North from ‘Manistee
to Onekama would do well to avoid
M 22, which is ‘being repaved and is
covered with deep gravel much of the
way. Instead of turning off ‘five miles
North of Manistee, travelers can go
thirteen miles and turn West on the
old cut-off thoroughfare, which is

 

paved and in good condition,

 

No landlord thas yet been secured
for the Portage Point Hotel for the
season of 1931 and the business men
of Onekama are fearful that the hotel
will not be opened this year. This
would be a great disappointment tto the
resorters who own cottages at this re-

sort as well as the merchants of
Onekama.

 

DeWindt & Co., meat dealers at
1870 Grandville avenue, have had the
interior of their store improved by six
oil paintings by Sam Lenger, which
adds much to its attractiveness.

 

Frank Narregang, who has been en-
gaged in the drug business at Byron
Center fifty-nine years, is suffering
from an infection of the eyes which
precludes extended reading. He is
under the care of a noted expert. Mr.
Narregang has long been the oldest
merchant in Byron Center. At one
time he handled groceries as well as
drugs, but of late years he has discon-
tinued the sale of groceries.

Herb O’Meara has had the interior
of his store at Hopkins painted and is
installing a frigidaire in which to keep
his soft drink stock icy cold.

 

Wm. H. Dendel, who has been en-
gaged in general trade at Hopkins
since 1885 has the finest flower garden
in the town. No one should visit Hop-
kins without driving to Mr. Dendel’s
home and noting the artistic manner

 

 

10

in which he has arranged his flower
display. He is particularly fond of
tulips, of which he has rows in various
colors and shades on three sides of his
residence lot and the ‘ot adjoining.
He plans his planting of new seeds and
plants so that he has a continuous dis-
play of flowers from May 1 to Oct. 1
of each year.

 

The A. & P. store on the main street
of Allegan possesses a feline of the
female species which sleeps much of
the time on the foods displayed in the
front window. The presence of the cat
in close proximity to food supplies
does not add to the attractiveness of
the window display or the respect in
which the store might be held if the
offensive spectacle were eliminated.
(Considering how careful the A. & P.
is to keep its stores clean and whole-
some it is a little singular that the dis-
trict inspector has not had his atten-
tion called to this violation of the
rigid rules of the organization.

 

The death of J. Leo Kymer ends a
long and useful life in this community.
Mr. Kymer was loved and respected
by everyone who knew him. During
the time he was connected with the
book establishment of Lyon, Beecher
& Kymer, he came to know 'thousands
of customers whose reliance on his
judgment on books. and literary pub-
lications was absolute. He leaves to
his relatives and friends a rich legacy
in a record of right living, fair dealing
and friendly companionship.

 

The malt tax law has developed
bogardus kicker features. The law as
enacted was to go into immediate ef-
fect, but so far as iI have ‘been able to
learn, no move in that direction has
been taken by the State officials whose
duty it is to attend ‘to the enforcement
of the law. It is claimed by those
who are in close contact with the At-
torney General that he does not be-
lieve the law ‘to be constitutional. He
has already ruled that each indepen-
dent store shall pay a $25 license, but
that the chain stores will need to pay
only $25 for all of their stores. This
means that the A. & 'P. must pay about
2 cents per ‘store, Kroger about 3 cents
per store and'C. F. Smith about 4 cents
per store. A movement is on foot to
ask for an injunction ‘*o restrain the
State from collecting this tax.

 

This unfortunate outcome is peculiar
to every measure which is made the
football of party politics. Governor
Brucker wanted ‘the income from such
a measure, ‘but vetoed the first bil? en-
acted ‘by the Legislature ‘to cater ito the
dry element in the ‘State, knowing full
well that the measure would tbe again
enacted by the Legislature over his
veto. ‘While the veto was under con-
sideration, a representative of ‘the
Governor was in the House, quietly
passing along the word that it was the
Governor’s wish that ‘the bill be en-
acted over his veto. ;This looks very
much like double dealing, which is. the
same kind of treatment (Grand Rapids
received from the ‘Governor when. she
attempted to sell the State $400,000
worth of fair ground property for
$150,000 in order that a real agricul-

MICHIGAN TRADESMAN

tural fair might ‘be held in the Lower
‘Peninsula. ‘Governor Brucker had al-
ready approved of an appropriation of
$850,000 for an American Legion club
house in Detroit, but the could not see
his way clear to hand out $150,000 to
Grand Rapids for property well worth
$400,000. In other words, he had mil-
lions for the American Legion and
several hundred thousand dollars for
the so-called Detroit fair—which is not
a fair at all, but an aggregation of
snake charmers and oriental dancers—
but nary a cent for the farmers of
Michigan to use in creating a real ag-
ricultural exposition. Governor Bruck-
er received ifine support in his can-
didacy for the governorship last fall
from Kent county, but he is evidently
a dead duck in Grand ‘Rapids and Kent
county from this time on. I think he
could have handled this matter in such
a way as to have avoided this unfor-
tunate situa'tion, ‘but to give it out that
he favored the movement during the
early days of the session and then stab
the measure in the back iby sending his
cohorts into the House at the last mo-
ment and giving it out that he opposed
the proposition was certainly anything
but high minded statesmanship.

(Because of the uncertainty of their
position in the matter many merchants
have put their stocks of malt under the
counter and suspended their sale until
they know exactly where they are at.
I think this is the wise thing to do.

 

Since the above was written, [I have
received the following ‘bulletin from
Frank D. Fitzgerald, Secretary of
State:

Money received under the new malt
tax law is being turned over to the
State treasury as fast as it is collected
and will be released by the Adminis-
trative Board for the care of the
State’s tubercular patients.

Under the rules of the Department
of State, grocery trucks in which the
delivery of malt is an incidental ac-
tivity, will not be required to secure a
$25 license. Every retail store handling
malt or wort will be required to secure
a license. Where a Jarge numiber of
stores are owned and operated by one
company, each store will ibe required to
secure a license.

Another rule of interest is that malt
tax stamps, issued under the old law,
can be redeemed and exchanged for
new stamps. In cases where the old
stamps have been affixed to cans, in-
spectors of the Department will be
authorized to issue new stamps upon
proper examination. Stamps are
available at the following offices of the
Secretary of State: Lansing, Detroit,
Grand Rapids, Jackson, Saginaw,
Flint and Marquette.

‘Bert Fox, local representative of the
State Department, informs me that he
has not yet received either blank li-
censes or stamps and that merchants
in Western Michigan are therefore at
liberty to sell malt products without
license or stamps until his office is
able to furnish them. E. A. Stowe.

— ++.

Roy Collins, dealer in drugs at
Frankfort, renews his subscription and
says: “I feel one of the best ways of
keeping up with the times is to read
the Tradesman.”

— +2 >___

Motto of the bunko man—“When in

Rome do the Romans.”

Chicken Invaluable as Source of Nutri-
tion For Sick.

Chicken is invaluable as a source of
nutrition; the sick are fed with chicken
broth when other foods cannot be con-
sumed. However, in recent years, with
the introduction of chicken more reg-
ularly into the daily menu, there are
still many who do not recognize the
various classes of poultry and just what
points to notice particularly which will
denote the proper bird to select when
purchasing poultry meat.

Since the broiler season is at its
height at the present time, we will be-
gin with broilers. They are the
smallest and youngest birds, being im-
mature chickens, usually young males,
ranging from three-quarters pound to
two and one-half pounds. The smaller
size broilers are frequently known as
squab broilers and are often substituted
as squabs. A hint for the economical
housewife—buy the squab broiler in
place of the squab, the latter being
considerably higher in price.

The next size, commonly known as
the fryer, weighs from two and one-
half pounds to three and one-third
pounds, and is popular with the small
family, for the simple reason that the
small fryer amply serves two people
while the larger conveniently serves a
family of four or five. Next is the
roaster, weighing approximately from
four to eight pounds and which grad-
ually becomes tough and hard due to
natural growth and development, but
is very tender when young. The season
for roasting chickens is around the
first of July. Fowls are mature fe-
males which usually have gone through
a laying season and they sell at an
attractive price.

Ducklings, because they appear dur-
ing late Spring and early Summer, are
often quoted as Spring or “green duck-
lings. They offer a very palatable

ot

HARBAUER~ -

 

CATSUP

PICKLES
VINEGAR
MUSTARD

THE HARBAUER Co.

TOLEDO, OHIO.

 

MANUFACTURERS AND PACKERS OF
TOMATO CATSUP, CHILI SAUCE AND
PUREE, PICKLES, MUSTARD AND VINE-
GAR UNDER FACTORY OR DISTRIBU-
TOR’S PRIVATE BRANDS :: ::

FACTORY BRANDS
ELK’S PRIDE -

- UNIFORM QUALITY OF THE HIGHEST GRADE IS
ALWAYS MAINTAINED IN HARBAUER PRODUCTS

June 3, 1931

change to the menu. Turkeys and
geese are in great demand during the
holiday season from the middle of No-
vember through January. However,
the price until recent years has been
rather high for the average housewife,
who has to consider other necessities.
Nevertheless, at the present time, the
consumption -of turkeys is covering a
much longer period than the holidays.

Now, a few words as to the uses of
the various types of poultry. What
lends a more appetizing flavor than a
young chicken broiled with ham or
bacon, and served with mashed potato,
diced carrots and peas? At the present
time, chicken compares favorably with
other types of meat and is much lower
than it has been in past years, and it
fills a place no other type of meat could
fill. It may be purchased in the mar-
kets throughout the season and pre-

“pared in various ways, too numerous

to mention.

Frequently the terms of describing
poultry is misused, most often the prin-
cipal term “milkfed.” “Milkfed” poultry
is the highest quality poultry and de-
notes that the bird has been especially
fattened for market use. A large pro-
portion of milk is used in the diet of a
“milkfed” chicken, which makes it
much lighter in color than normal.
It also tends to break down the tough
connective tissue, and distributes the
fat uniformly throughout the entire
bird.

When buying a chicken, look for
these points: A chicken of a light yel-
low color which shows that the bird
has been “milkfed;’ one that is well
filled out, “meaty;” and one free from
bruises and blemishes. An old bird
may be recognized by a well defined
spur on the leg, as well as long hairs
on the carcass.

In other words, look for a_ bird
which is in good condition of flesh,

0

MENU

 

 

——~

—_———

——~

June 3, 1931

MICHIGAN TRADESMAN

11

 

clean, well-dressed, and comparatively
free from pinfeathers and tears of the
skin. And, to be sure of the quality
you are getting pick out your own

bird. Harry R. Lewis.
+27.
Items From the Cloverland of Michi-

gan.

Sault Ste. Marie, June 1—For the
first time in years we have thad an ideal
Decoration day without rain. Ali of
the programme planned was carried
out. The parade was one of the long-
est and best, with Fort ‘Brady ‘troops,
Boy ‘Scouts, American Legion and city
officials, led by the Sault thand, also
the Fort Brady band. The ‘Coast
Guards turned out in full quota. Capt.
C. '(C. Hanks. gave the principal ad-
dress. In his remarks he said: “Genu-
ine patriotism lies in the protection of
the people of the earth in the advance-
ment of a brotherhood among men. To
fight against war is the duty of every
patriotic citizen who wants the earth
to ‘blossom and life to be full and
sweet.”

Thomas Fornicola is building a new
tourist camp at the junction of US 2
and 'M 48, which will be known as
“Uncle Tom’s tourist camp. Two log
cabins will be built. They will be
equipped with electric lights, running
water, stoves and beds. A soft drink
stand, also. constructed of logs, will
house the registration office. A gas-
oline ‘station with three electric pumps
will be erected. 'The camp will repre-
sent an investment of $5,000, which
included forty acres of land for camp
site. The new site expects ‘to be in
readiness for business about July 1.

A. Nicholson, of Detroit, has leased
the Peter Goudreau store, at St. Ignace
for use as a restaurant, which will be
opened within a few weeks.

Mrs. Anna L. King has returned
from. Cleveland, where she spent the
winter and left for Sailors’ Encamp-
ment, where she will open a general
store during the summer.

Even the farmers cannot agree on
the weather. Every day it rains it
raises cain with their hot dog stands
and 'barbecues,

Phillip Gillotte, one of our well-
known South side grocers, left last
week on an _ extended trip, visiting
friends in Michigan, New York and
Pennsylvania. June 12 he will ‘sail for
Italy, where he will visit his father
and two brothers. He expects to be
away for several moniths. ‘He has
been in business there for the past
thirty-two years and this is his first
visit ‘to his fatherland since the left.
The Park ‘Hotel. now known as the
Ojibway annex, which was remodeled
last year, is receiving a new coat of
paint. It ‘will be ready for the sea-
son’s opening about June 10.

Herman Roe is in charge of the T.
Agnew meat market on Ashmun street,
during Mr. Agnew’s illness. Mr. Roe
has had charge of the Soo Co-Op
market at the ‘Central store for a num-
ber of years and is one of the best
meat cutters in the city.

‘The average man is ‘so flattered to
be called on by a bond salesman that
he’s positively ashamed to tell him he
hasn’t any money ‘to invest.

William 'G. Tapert.

—~2++>____

When On Your Way, See Onaway.

Onaway, June 1—On Thursday,
May 28, was held the annual Onaway
road bee. As usual, the work was
completed as per schedule. Visitors
in our city on that day wondered how
so much work could be accomplished
in so short a space of time. It would
be necessary to get up in the morning
before daylight in order to find out
because trucks were lbeing loaded at
the gravel pit and on their way long
before the regular getting up time.

North Second street and South Elm
street now present a fine appearance
being surfaced their entire length.
‘All of this*work was performed in
one day under ‘the supervision of

“Road (Bee Tran,” the man who knows
how, and the co-operation of the Com-
munity Council and ‘Chamber of ‘\Com-
merce. ‘Business men, laboring men,
farmers and school boys all took a
hand, all work ‘being contributed. ‘Ser-
vice stations furnished gas; markets
and stores furnished meat and _ pro-
visions and the Ladies Aid prepared
the big dinner and supper in the I. O.
O. F. hall to the hungry workmen.
Long ‘tables piled high with rich,
health-giving food brought smiles to
the faces of the cheerful workers.
‘The fifth event will be held one
year hence,
Decoration

day brought its usual

EF you don't like
the program--
you switch to
another station

Awe now, folks, we present

our harmony sisters, the best lit-

tle entertainers on the air.”

But if you don’t like the har-
mony sisters, that station loses
you. It may have a good spot on
the dial—plenty of power—come
in clear. But just the same, you
switch to a station that gives you

a program you like.

And what’s true of radio lis-
teners is just as true of grocery

customers.

numiber of home comers and numerous
new visitors, among whom were H. D.
Ruhl, East Lansing: C. A. Wheeler
and wife, of Belding; W. J. Brandt
and wife, 311 Welch boulevard, Flint,
R. D. Shaw and wife, Hamilton Rifle
Co., P:ymouth; G. V. Drumm and R.
G. Schreck, Log Office, Bay City;
Roy Jon'tz, Ma-Wash; A. Ding, 'Com-
stock Park—all attracted, undoubtedly,
by the report of the ‘big speckled’ trout
which recently have been landed from
the numerous trout streams. For in-
stance, a 22 inch by Harvey Wilkin-
son, Rainy River, a 24 inch by Pat
Larson, Black River, an 18 inch by
Ben Dunbar, Milliken creek, and sev-

in canned foods.

  

who handles this line.

Good store-location — cour-

teous clerks — efficient management — all
these help to make a successful grocery, of
course. But the backbone of success, the key
to maximum volume, lies in giving people

what they like and want.

And what the greatest nwmber of people
like and want in canned foods is summed

up in one short sentence :—

More women prefer Det Monte than any
other canned fruit and vegetable brand.

Det Monte Fruit and Vegetable sales
show a rate of growth far in excess
of the average increase in ‘total
canned fruit and vegetable con-
sumption. That means additional

CANNED FRUITS —

VEGETABLES —

What the greatest number
of people like in radio
programs may be hard to
tell. But there’s no ques-
tion about what they like

DEL MONTE enjoys a pref-
erence that always means
quicker sales, and greater
volume, for the grocer

 
 

eral creels of 15 and ‘16 inch ‘by Harry
Moran, who displays large ones only.

And now comes a personal letter to
the “Squire” from HH. Wirt Newkirk,
Mayor of Ann Arbor, who says: “I
must surely get up to Onaway this
Summer and see some of those sights;”
and the mayor always keeps his en-
gagements. I am acquainted with him.

Squire Signal.

 

H. Vander Warf, grocer at 581 State
street, Holland, renews his subscrip-
tion and writes the Tradesman, “I do
not want to miss your paper, so en-
closed please find check.”

       
   
        
      
    

business for somebody—additional business
that is either coming into your door or going
past it. And the way to make sure this addi-
tional business does come in, is to carry the

products which bring it in—to have a well-

rounded assortment of Det Monte Prod-
ucts on your shelves.

For may we say again, “More women

 

COFFEE —

prefer Det. Monte Products and want
them.” Just let people know you sell them.
Display them in your window. Feature them
in your store advertising. And see for your-
self how they reduce selling effort
— speed up turnover — and bring
you the canned food volume you
should be getting.

& OTHER FOOD PRODUCTS

 

 

12

MICHIGAN TRADESMAN

June 3, 1931

 

FINANCIAL

Monthly Review of Business Condi-
tions in Michigan.

As a rule, there is little change in
May industrial operations in Michigan
as contrasted with April, but, on the
basis of data available, May, 1931 in-
dustrial output in this State may be
expected to show a gain well in ex-
cess of the normal seasonal increase.
Automobile output is currently esti-
mated at 370,000 units for May which
compares with 348,000 in April, a gain
of more than 6 per cent. Replies to
the May 15 questionnaire received
from business leaders throughout the
State indicate that other manufacturers
may have experienced gains in busi-
ness somewhat similar to those of the
automobile group, a fact which might
naturalHy be expected, however, since
so many of them supply parts and ac-
cessories to the motor manufacturers.

The fact that business in Michigan
has held up and is holding up so well
is of even greater significance in view
of recent developments in the Nationa!
business situation. In the first piace,
although nearly all monthly indexes
of business activity in the country as
a whole showed substantial gains dur-
ing each of the first four months of
1931, the current weekly indexes have
shown substantial decreases in acticity
from April levels. The Annalist week-
ly index of ‘business activity, for ex-
ample dropped somewhat from its high
level of 80.2 per cent. of normal in the
week ended April 4 to 77.4 for the
week ended [May 16. Secondly, build-
ing activity, which many people had
hoped might point the way to sustained
business recovery, dropped off sub-
stantially in iApril and has continued
this decline during the first ‘half of
May. A third factor which has added
to the gloom of the business outlook
from a National point of view has been
the continued decline in both com-
modity and security prices. The Stand-
ard Statistics '(Company’s average of 50
industrial stocks has declined more
than 11 per cent. from the already low
levels of a month ago. Rail equities
have been even weaker than the indus-
trials, the rail averages having declined
by more ‘than 13 per cent. in the
monthly period ended May 26.

In the light of these developments
it is difficult to account for the strength
evidenced in the automobile industry.
An answer ‘which ‘has been advanced
is that part of the billion dollars which
_ has been loaned to war veterans has
found its way into the automobile mar-
ket. With such an artificial stimulus
discontinued, the outlook for this in-
dustry would appear ito be somewhat
clouded. Another suggestion which
has been made is that, all other state-
ments to the contrary, stocks of new
cars have been built up, and in terms
of present sales, are equal to two
months’ potential demand. The same
source indicates that dealer stocks of
used cars still are substantially what
they were on January 1, namely, 500,-
000 units valued at nearly a quarter of
a billion dollars. A ithird explanation
of the ability of the automobile indus-
try to continue at the present juncture
to make greater than seasonal gains
in output is found in the possible
change in the seasonal character of the

 

industry ‘because of the early introduc-
tion of models. The plan adopted by
a number of manufacturers of intro-
ducing new models earlier in the year
may cause the seasonal drop to be de-
layed, ‘but, on ithe other hand, may re-
sult in greater dullness during the
summer months than was usual under
the old plan of introducing new models
at the New York Auto Show early in
January. There probably is a measure
of truth in each of these ideas. A
continued gain in automobile output,
even after allowance is made for sea-
sonal ‘tendencies, however, is not to
be expected.

The reduction of the rediscount rate
at the New York Federal Reserve
Bank on May 8 to 1% per cent., the
lowest rate in the history of central
banking in ‘this country, is a determin-
ed effort on the part of the Reserve
System to force money into productive
use. Short term money rates are_now
so low thal institutions with substan-
tial holdings of cash must push money
out even at some risk. A strengthen-

ing of second grade bonds may be one ©

result, and most certainly the funding
and refunding operations of the Treas-
ury will ‘be facilitated. Easy money
rates may even find reflection in an
improvement of the foreign situation,
although the monetary phase of Euro-
pean affairs is probably only a super-
ficial aspect of their difficulties.
Industrial activity in the South-
eastern section of Michigan, including
such cities as Saginaw, Lansing, Jack-
son and Detroit, continues to give
greater evidence of recovery than do
the other sections of the State. Em-
ployment as of the middle of May is
reported to tbe increasing in eight out
of thirteen cities in this area from
which replies to the trust company’s
questionnaire ‘have been received, and
in only two cities, Lansing and Alma,
is employment decreasing. As to the
trend of manufacturing during the
next month, it is of interest ‘to note
that only one report (that from Lan-
sing) out of twelve on this phase of
business indicates a possible recession
during the last-half of May and the

first two weeks of June. The building
situation in the Southeastern area is
still very unsatisfactory, and unfortu-
nately, no hope is held out for an early
improvement in this ‘field of activity.
Agricultural conditions in this part of
Michigan are reported good in a large
proportion of the returns. On _ the
basis of the condition report of the

State Department of Agriculture, the.

leading crops, winter wheat, rye, hay
and pasture, are better in this area
than in any other part of the State. A
slight increase in retail trade is evident
but collections still remain only fair.

Secind only to ithe industrial South-

_ eastern section of Michigan in respect

to the outlook for manufacturing atc-
tivity during the next month is the
area including such cities as Battle

MW. S.C

Investment Bankers

Change
of
Corporate
Name

==

Fenton, Davis
& Boyle

Mid ~ West
Securities

Corporation
Investment Bankers
DETROIT

GRAND RAPIDS

¢Phone 4212 :

LUT TTT TT TTT

 

 

 

 

 

 

 

 

 

 

 

 

HELP
YOU
SOLVE
YOUR
INVESTMENT
PROBLEMS

— PHONE 4774 —

EITER,
URTIS&
ETTER

INC.

Investment Bankers and Brokers

Grand Rapids Muskegon

 

 

 

 

 

We wish to announce the removal of our local offices to
1212 Grand Rapids Savings Bank Bldg.
Phone 94336

HENRY L. DOHERTY & COMPANY
60 WALL STREET, NEW YORK, N. Y.
Fiscal Agents for Cities Service Company.

 

 

 

GRAND RAPIDS
507 Grand Rapids Trust Bidg.
81201

 

LAGHSTERT

Investment Bankers

MUSKEGON .
613 Hackley Union Bidg.
25749

 

¥ Grand Rapids’

oldest and largest finan-
cial house, offering
every service conforming
with sound banking
practice, and bringing
these services almost to

the customer’s doorstep

4

OLD KENT
BANK

2 Downtown Offices
12 Community Offiices

 

Bae

oS seer

June 3, 1931

Creek, Kalamazoo, South Haven,
Grand Rapids and ‘Muskegon. A third
of the reports received from tthe
Southwestern district indicate improve-
ment ahead in the next four weeks.
While none of the reports suggest the
possibility of a falling off of manufac-
turing activity, little change in ‘the
employment situation is expected. iA
slight improvement in the building
situation is expected at Holland, Ionia
and South Haven. ‘Crop prospects are
exceptionally good. and a substantial
increase in retail trade is expected
Soon. Collections remain poor to fair
in nearly all cities.

The tourist season will soon add to
the income of residents of Northern
Michigan and the Upper Peninsula.
Such cities as ‘Cheboygan, Grayling,
Traverse City, Marquette and Menom-
inee, each of them located in delight-
ful summer resort areas, are among
the cities which expect increases in re-
tail trade in the near future. \Crop
conditions in Northern ‘Michigan are
good. In the Upper Peninsula they
are ‘only fair, due to relatively severe
frosts which have occurred recently.
The drop of copper prices to levels
obviously below production costs of
the Upper Peninsula mines casts a
shadow over ‘business prospects in the
Keeweenaw peninsula area.

Ralph E. Badger, Vice-President,

» ‘Carl F, Behrens, Economist,

Union Guardian Trust Co.
—_+-___

Many Banks Withhold Advice From
Investors.

Since the stock market crash, the
savings bank has returned to its old
favor. The record increase in savings
deposits and accounts in New York
State and elsewhere in recent months
bears witness to that. For the aver-

age person of modest means, the sav--

ings account remains the most con-
venient vehicle of investment.

As the savings bank depositor ac-
cumulates sufficient funds to warrant
a broadening of his investment pro-
gram, it is natural that he should turn
to the savings bank for advice. The
savings bank is the only financial in-
stitution many of its depositors have
been accustomed to dealing with di-
rectly. ‘This raises the question for
the ‘banks: shall they give ifinancial ad-
vice or avoid it?

Arthur ‘W. Jones, president of the
Saving Fund Society of Germantown,
Philadelphia, in a report for the Na-
tional Association of Mutual Savings
Banks, says it is probable that many,
if not the majority of, savings banks
do not let it be known to their de-
positors that they are willing and pre-
pared to help them in the proper selec-
tion of their investments.

“Some would no doubt feel that the
prestige of their bank might be en-
dangered should they give advice on
stock or ‘bond investments, and the
security recommended either decline in
price or become practically worthless.”
He adds, “It would, therefore, be ab-
solutely necessary that any advice con-
cerning investments should be given
both with conservatism and with con-
sideration as to the particular situa-
tion of the individual.

“The average savings bank depositor
does not know where he can secure

MICHIGAN TRADESMAN

advice which is disinterested, except
from his own ‘bank.

“Some of our members believe that
the savings tbanks ‘should sell securi-

ties of their own, especially participa- ~

tions in mortgages, to their depositors
and thereby keep them within the fold,
but to others it seems that this might
endanger the disinterested character
of the advice which the depositor re-
quires.”

One savings bank of moderate size,
described by Mr. Jones, has an officer
who devotes most of his time giving
financial advice to its customers. It
charges no commissions.

“When the return on the security
which the customer wishes to purchase
is less than the interest or dividend
paid by the tbank,” he relates, “‘atten-

tion is always called to the fact that-

the customer is not making an invest-
ment but desires to speculate and in
this way many customers were saved
from investing in stocks during the
recent high market.

“The American people have ‘become
investors and the bank will save money
for itself when it guides its depositors
toward investments which are suited
for the individuals concerned.”

[Copyrighted, 1931]
—_>>>—___
May Restore Production Balance and
Lift Industry.

If one could foresee the probable de-
velopment that may lead the ‘business
world out of its despondency, calcula-
tions might ibe made more confidently.

A veteran market observer hazards
the guess that widespread crop failures
would tbring a sharp reversal in com-
munity prices and give an impetus to
business as merchandisers enlarged in-
ventories. Others feel that greater
efficiency in distribution methods holds
out the prospect of lowering retail
prices and encouraging consumer
buying. ~

Lee H. Bristol, president of the As-
sociation of National Advertisers, sub-
scribes to the theory that big business
has been lax in modernizing distribu-
tion while, concentrating on develop-
ment of production.

“For a great many years (business
has been studying, experimenting and
researching on production,” he says.
“Machinery has been scrapped because
it became out of date and-new inven-
tions have been quickly absorbed.

“It has been tbut a few years since
our distribution functions were the old
jobber - to - wholesaler - to - retailer
type. We did not pay much attention
to them. We did not need to. Then
came the twentieth century develop-
ments—chain stores, voluntary chains,
selling direct to retailers, etc. Still
we did not do much about it until we
woke up in 1930 and found we had no
anchors to windward.

“I dare say if there had been as
much distribution research as_ there
has ‘been production research, much of
the enormous waste in present day
distribution would never have happen-
ed. Profits earned through elimina-
tion of waste are quite as importait as
profits earned in any other way.”

This is the time for a rearrangement
of management, Mr. Bristol believes.
He realizes that with the restoration
of good times most business men will
be inclined to forget the lessons they

13

 

—

 

Your Account

with the GRAND RAPIDS SAVINGS
BANK should pay you a profit in service
as well as interest.

This service is without cost or obligation
and can be helpful to you only as you
utilize it.

Prove the practical value of our service
to you by calling for a discussion of any

Financial Problem with which you are
concerned.

GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel at Home”

17 Convenient Offices

 

[Eanes -

 

 

 

 

 

 

 

Established 1860—Incorporated 1865 —

Nine Community Branches

 

GRAND RAPIDS NATIONAL COMPANY

Investment Securities
Affiliated with Grand Rapids National Bank

 

 

 

 

 

14

MICHIGAN TRADESMAN

June 3, 1931

 

have learned in this depression and
will be likely to make the same mis-
takes again.

He hopes that retrenchment will
not be allowed to cramp research de-
partments, which may inspire profit-
able activities or guard against “that
most feared of ‘business illnesses—
Obsolescence.” Distribution research
may uncover valuable information and
pave the way for business recovery.

‘William Russell White.
[Copyrighted, 1931]
> 2

If I Were a Salesman.

If I were a salesman I would first
satisfy myself that the the merchan-
dise I was selling was the ‘best on the
market; first, as to quality; second, as
to price, and third, ‘business policy.

I’d satisfy myself that the organiza-
tion with which I was connected was
one that I could conscientiously work
for and respect.

I’d learn my line and also my com-
petitors’ lines in detail, and know ex-
actly what I had to offer in the way
of quality and price as compared with
the other fellow.

I'd school myself in approach and
try it out from all angles—selecting
the one that produced the best results.

I’d standardize my sales talk and
present it clearly, free from the use of
slang.

I’d try to be a high-class, dignified
salesman and win the respect of my
customers,

I’d follow up every lead given me by
a customer and try to cite to him an
example of where some of my other
customers had profited by the same
situation.

I’d keep in touch with my trade at
all times and I’d cultivate the acquaint-
ance of everybody in the store, remem-
bering that the clerks of to-day become
the dealers of to-morrow.

I'd carry a memorandum book ar-
ranged alphabetically, in which I’d
write the name and hobby of every
merchant and clerk in my territory.

I’d put my ‘business on a friendship
basis just as soon as possible by cater-
ing to the friendship of everyone with
whom I came in contact.

I'd keep a suggestion book and pass
On suggestions that I considered of
value.

I’d endeavor to command every in-
terview.

I'd learn the place to get enthusias-
tic, the place to get solemn, the place
to bang my fists on the merchant’s
counter, and the place to shut my
mouth and keep quiet.

I’d defend my house to the last
breath.

I’d remember where my pay check
came from.

I'd develop a personality—by know-
ing my business.

I'd tbe particular about my personal
appearance,

T’d have a clean collar and a clean
face every morning.

I’d be particular about my sample
line and about my personal letters.

I'd tbe careful about my conduct, so
as to leave no chance for criticism.

I'd keep a careful record of my sales,
and also my expenses, and I'd ‘figure
my quota on a daily basis—and I’d
strive to get it every day.

I'd follow instructions from the

house implicitly and co-operate with
all departments.

I’d consider myself the representa-
tive of the business in the territory
where I traveled, and act accordingly.

I'd work six days a week of at least
eight to ten hours per day.

I’d have a purpose in view for each
man il sold—to ‘build him up if he was
weak, to encourage ‘him if depressed,
to give him a ‘broader view of business
and life, and make him successful by
using his own resources.

I'd send in to the house suggestions
as IT picked, them up in my travels that
seemed to me to ‘be worth considering.

I’d be cheerful and optimistic at all
times, or at least appear so to the
trade, for it is the fellow with the
cheery voice and the broad smile and
the surplus enthusiasm that makes the
best impression.

Such is my idea of tbeing a salesman.

———»+ >___
What You Should Know About Your
Store Windows.

1. What is their rental value?

2. Do they earn 'that value—if not,
why not?

3. Are they the proper size?

4. Are they well lighted?

5. Is ‘there a definite regular dis-
play schedule?

6. Are the displays properly bal-
anced?

7. Do they tie up consistently with
the store advertising?

8. Do they bring people into the
store?

9. Do they habitually carry show
cards and price ‘tickets?

10. ‘Can a customer tell immediately
from your store windows the things
he should know about the goods on
display?

—__2~++___
No General Woolen Advance Seen.
Despite the fact that one of the
Southern mills has raised prices 5 cents
per yard, no general advance in the
woolen and worsted markets is looked
for in the immediate future. While it
is known that a large volume of busi-
ness has been booked on low-priced
goods and that several mills are in a
very satisfactory position, a general
advance at this time is not regarded
as possible. Instances may develop,
however, where some producers, be-
cause of the volume of business booked
in advance, can afford to disregard
competitive conditions in the market
and make some upward revisions. Spot-
ty elements prevailing now, however,
preclude any widespread changes, it
was said.

—_— 2s -<- ->-
Fall Lace Curtains in Colors.

Lace curtain manufacturers, opening
Fall lines next week, will include a
number of pastel shade glass curtains.
Green, gold and rust will be shown
along with the staple ecru and natural
tones. The inclusion of colors, one
producer pointed out, is due to the
insistence of buyers who predict that
Fali demand will center largely on
colorful effects. Manufacturers were
reluctant to depart from the neutral
tones, claiming colorful lace curtains
will not sell. However, they have pro-
duced them in limited quantities to
meet the demand. Fall merchandise
will be priced on the same basis as
Spring goods.

Assured

—is the result of our
unique process of milling.
Purity Oats produce, al-
ways, a sweet flaky dish of
oats entirely free from the
usual mush taste. Purity
Oats and Chest-O-Silver
remain fresh and sweet on
your shelf—they will not
sour, deteriorate or become
weevily.

Our rigid sales policy pro-
tects you—the Independ-
ent Grocer. We distribute
only through legitimate
retail channels. No chain
stores—no desk jobbers.
Our solid guarantee back-
ing every package is your
protection.

 

PURITY OATS COMPANY

KEOKUK, IOWA

 

 

MUELLER

A name that has survived various gen-
eral trade situations and has steadfastly
stood as a symbol of quality and fair
dealing since 1867.

Mueller Products are widely advertised
and favorably known to your trade.
No other item in your store is more
valuable as a leader to be displayed and
featured regularly — because no other
item in your store leads to the sale
of so many other products such as but-
ter, cheese, tomatoes, eggs, bacon, etc.

 

Mueller Macaroni
Products

Largest Selling Brand in America

 

C. F. Mueller Co.
Jersey City New Jersey

 

 

 

tee 80d.

MUELLER

COOKED

§

June 3, 1931

MICHIGAN TRADESMAN

15

 

MUTUAL FIRE INSURANCE

Advocacy of Fire Prevention and Fire
Protection.

 

This matter of fire prevention and
protection is one that has always been
of supreme interest to me. I have
been in the work practically all my
life since graduation from the Massa-
chusetts ‘Institute of Technocology in
1889. I have seen, during this period,
a decided development along construc-
tive lines. ‘Still, however, the destruc-
tion iby -fire continues throughout the
various parts of this country, and it is
all evidence of the tremendous amount
of work remaining to be done.

I believe that there is an opportunity
for real service through this organiza-
tion—not so much in the supervision
of details, but rather in general the
economic value and advantage of
eliminating the enormous fire waste.

‘The ‘fire protection engineer is cOm-
petent to advise what should be done
in individual cases, or in particular
communities, but from the practical
standpoint the best results will be ob-
tained if the property owner himself
can become personally interested and
sufficiently enthusiastic from his own
standpoint to demand and to execute
for himself, and others with whom he
may be associated, a real correction of
the situations which may perhaps re-
sult from carelessness, jbut in reality
from a lack of appreciation of the pos-
sibilities arising from neglect of known
conditions.

The motto which iJ am about to
quote is not original with me, but I
consider it well worthy of repetition.

“It is your ‘fire—no matter where it
may occur.”

In all this the 'Chamber of Commerce
of the ‘United States can exert a won-
derful influence throughout the Nation
—emphasizing it all from a ‘business
man’s standpoint to the business men
and property owners, 'who are the real
ones that, in the end, suffer from seri-
ous disasters such as we have before
us almost every day of the year in
fires reported to us in ‘the daily press.

Last year I tbelieve the total fire
loss in the country exceeded $45,000,-
000, and in certain previous years this
loss has been even greater, in fact, ap-
proaching $600,000,000. it is fair to
say that this represents an average
annual loss of nearly $4 for every man,
woman and child.

In the hands of the executive may, |

very properly, ibe placed the responsi-
bility not only for the safety of prop-
erty, over which he has control, but
also the very much broader problem
of safeguarding the interests of stock-
holders, employes, and often times of
the community as well. The success
of a ‘business depends to a considerable
extent upon its security, and security
against fire is one of the essential and
vital features.

Fire insurance will indemnify at re-
placement value the property burned,
and also certain other ‘financial losses
which may be sustained, all, of course,
within the limits of the amount of in-
surance carried, but the economic loss-
es follow just the same.

I previously mentioned the matter
of safeguarding employes. We should
not overlook the fact that many per-

sonal injuries result from fires. In ad-
dition. to these it is stated that there
are over ten thousand lives lost iby fire
in this country each year. These lives
cannot be compensated for by mere
financial awards. Practically all of
these deaths occurred in poorly con-
structed and poorly protected build-
ings.

Of. course, fires are not the only
causes of violent deaths. "We ‘have, for
example, the automobile, which is re-
sponsible for thousands annually, but
these deaths cannot in reality be called
“accidental,” for probably more than
90 per cent. are avoidable and are the
result of deliberate speed on the part
of automobile drivers traveling at a
pace faster than conditions warrant at
the particular place where collisions
with pedestrians, other automobiles,
telephone poles or trees, occur.

I believe that more should be done
to remove the seat of the trouble. The
patient, which is the U.'S. A., still, so
to speak, stays sick. We do not elim-
inate the fire cause, and the property
owners do not appreciate the need of
so doing. -We have plenty of ‘doctors,
in the form of Fire Departments,
Building Laws, 'the Police Fire Pro-
tection Engineers, also the means of
extinguishment for ‘fire, but still the
underlying causes exist and fires gain
such headway that they quickly get
beyond the point of origin and beyond
control.

In other words, the Patient is not
“doing so well as should jbe expected.”

We need Fire Prevention, not addi-
tional means of extinguishment. Of
the latter we have an ample supply
now, if the people would but make
use of it. :

The time has now come, in fact it
has ibeen with us for a considerable
period, for tthe business men of this
country, acting individually and
through the variaus ‘Chambers of
‘Commerce, to do more with the indi-
vidual property owner, to show him
the urgent necessity of eliminating the
causes of ifires, and in connection there-
with, to require 'fire protection equip-
ment adequate for the situation when
fires start.

I do not wish to go into detail, but
simply to emphasize the general
propsition of ‘what is necessary for tthe
country as a whole. I will, however,
refer particularly to the very great
necessity of adopting some plan for
greater encouragement of automatic
sprinkler protection. In a building
with good sprinkler equipment, water
supplies of ample capacity and good
pressure, the actual losses sustained
on an average will ibe less than 10 per
cent of those sustained were the prop-
erty without sprinkler protection. This
being the case it is possible for a prop-
erty owner, with the means at hand, to
reduce his insurance ‘cost, the saving
should be sufficient to pay a good re-
turn on the investment in safety.

Being interested primarily as I am
in ‘industrial plants, I will take this. op-

portunity of outlining what was ac-.

complished many years ago by textile
manufacturers in New England, who
undertook, by the adoption of advanc-
ed methods of construction and pro-
tection in connection with improved
occupancy, to accomplish a reduction
(Continued on page 31)

 

 

SERVICE

Federal service is as close as the telephone.
This organization maintains fully equipped de-
partments in principal cities and has a trained
corps of special representatives scattered
throughout the United States. These insurance
experts can reach any prospect or policyholder
within a few hours. Federal service is complete,
personal and prompt. Use your phone and

call the nearest office to-day.

FEDERAL HARDWARE & IMPLEMENT MUTUALS

Retail Hardware Mutual Fire Ins. Co.
Minneapolis, Minnesota

Hardware Dealers Mutual Fire Ins. Co.
Stevens Point, Wisconsin
Minnesota Implement Mutual Fire Ins. Co.
Owatonna, Minnesota

 

 

FINNISH MUTUAL FIRE INSURANCE CO.

40 Years of
SPECIALIZING LOW COST OF INSURANCE
OF GIVING SERVICE
OF PLEASANT RELATIONSHIP
OF SAVING MONEY FOR THE POLICYHOLDERS

Write or Call

FINNISH MUTUAL FIRE INSURANCE CO.
444 Pine Street, Calumet, Mich.
Mill Mutual Agency

208 N. Capitol Ave.
Lansing, Mich.

Bristol Insurance Agency
329 Western Ave.
Muskegon, Mich.

 

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

Te Ne corn BO% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

WILLIAM N. SENF, Secretary-Treasurer

 

 

 

 

 

16

MICHIGAN TRADESMAN

June 3, 1931

 

Income Tax as Source of Revenue.

The problem of distributing the
burdens of taxation is age old and is
intimately connected with and affected

by the governmental structure and by —

the traditions of the people. Interest
-in taxation varies from time to time.
.People all over the country are now
interested in the problem perhaps as
never before.

Demands for public services and re-
sulting Governmental costs have tre-
mendously increased in recent years.

-Most of these increased costs have
been added to the tax burden on prop-
erty. As a result, the property tax in

many places is little short of confisca-
tory and property owners are every-
where seeking relief.

_ Unfortunately, there has been little
‘concerted effort to tackle the problem
‘of taxation from the spending end.
. There has not been the proper balanc-
ing of services and burdens. People
have failed to realize that the satisfac-
tion of public desires must be paid for
‘by revenues derived from private pock-
‘ etbooks.

‘On the other hand, increasing efforts
are everywhere being put forth to ob-
_tain revenues from other sources to
relieve the well-nigh unbearable burden
on property owners. This is a reason-
able and proper effort for in our in-
_creasingly urban and industrial civiliza-

_ tion large groups of people with little
, or no taxable property receive the bulk
of the income. Over two-thirds of our

; National income is nonproperty income
znd in most states it supplies a very
small proportion of .the state and local
tax revenue.

One of the directions taken by the
movement for new revenue sources is
the attempt to secure more revenue
from owners of intangible property.
Owners of intangibles are rarely sub-
ject to the tax burdens placed on own-
ers of tangible property although the
owner of intangibles certainly has abil-
ity to pay. I am yet to be convinced
that it is not possible to effectively
reach the owner of intangible property
under a property tax but as at present

administered property taxation of in- |

tangibles has completely broken down.

Attempts are being made to tax in-
tangibles more effectively through both
the classified property tax and the in-
come tax. The income tax, in my judg-
ment, is superior to the classified prop-
erty tax for reaching owners of in-
tangibles. However, a fully satisfactory
solution of the problem has not been
found and it presents an outstanding
challenge in tax reform which is em-
phasized by the great degree of concen-
tration of the ownership of intangibles
in a few hands.

The relief of intangible property has
also been attempted in different states
by means of privilege or occupational
taxes, sales or commodity taxes, and
income taxes. Occupational taxes are
hard to adjust equitably and are almost
always passed on to the consumer.
Likewise, sales taxes are passed on to
the consumer, often with profits added,
and rest most heavily on the classes in
the community least able to pay. Men
of wealth often extol the general sales
tax and with good reason as they wish
to avoid paying taxes. It is a tax on

the poor and as such is the opposite of
a tax on ability to pay.

The gasoline tax is an exceptional
sales tax in that highway benefits can
be measured with a degree of justice
by the consumption of motor fuel. The
gasoline tax is a method of making the
automobile user pay his share of road
costs—something which he has been
escaping in Wisconsin and everywhere
else.

The tax or net income is much
superior, in my judgment, to either the
occupational or sales tax. It burdens
people in accordance with their ability
and is recognized to be one of the most
difficult taxes to pass on to others.
In Wisconsin, the income tax last year
produced $21,000,000, or one-eighth of
the total State and local revenue. It
is thus a substantial revenue producer.

Business men and people with large
incomes often strenuously oppose the
income tax and attempt to frighten the
public with the argument that the in-
come tax will drive business out of the
State. Part of this agitation is, no
doubt, sincere, but much of it is pure
propaganda to mislead the people as
to their own best interests. :

The argument runs counter to ex-
perience. Wisconsin has had an income
tax for twenty years but this has not
prevented it from having one of the
most. satisfactory industrial develop-
ments of any state in our section ‘of
the country or of the whole United
States. The income tax shares the
good fortune of prosperous business
but it lightens the load on businesses
which are in difficulties.

The income tax in Wisconsin has
been a decided success and, so far as
I know, no organized group in the
State stands opposed to it. It has not
prevented property taxes from increas-
ing but has slowed up and Jessened the
amount of that increase.

Our twenty years of experience sug-
gests a few points which should be
considered in establishing an income
tax. The first is that income tax rates
should not only be progressive accord-
ing to the size of the income but should
be classified according to the type or
source of the income.

The second point is that the proceeds
of the income tax should xo for state-
wide purposes rather than be returned
to the localities in which the taxable
income appears. Income is hard to
allocate. In our mercantile and indus-
trial civilization, incomes received by
any person or corporation are really
earned all over the state and even be-
yond its boundaries. Income is a social
phenomenon and its sources are as
wide as the economic organization. Al-
though thus widely earned, the appear-
ance of incomes is highly concentrated.
Thus, in Wisconsin, cities in a few
counties contain the very great bulk
of the taxable income. Farmers in
Wisconsin pay less than 1 per cent. of
the total State income tax. According-
ly, if rural tax burdens are to be les-
sened by means of the income tax, the
revenue must be used on a state-wide
basis.

‘A third point growing out of our
experience is that income tax adminis-
tration should be centralized ina strong
organization and should be adequately

 

 

 

 

 

Straight Answers to
Everyday Questions

on Insurance Trusts

   

Every man who carries Life

 
   
    
 

100
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and Answers

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read these booklets. Ask for them.

The MICHIGAN TRUST Co.
Grand Rapids

 

 

THE FIRST TRUST COMPANY iN MICHIGAN

 

 

 

 

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‘June 3, 1931

MICHIGAN

TRADESMAN

17

 

financed. An income tax well adminis-
tered will be a success but poorly ad-
ministered will contribute little to the
solution of the tax problem.
Charles D. Rosa.
> +
Questions And Answers of Interest To

Grocers,

No. 1—Question: Are grocery store
expenses rising or falling?

Answer: ‘Grocery store expenses are
falling though wages to employes may
continue on the same level. Modern
stores planned to save time and steps
are gradually showing grocers how to
lower the cost of food distribution.

No, 2—Question: What is “Bar-le-
duc jelly?”

Answer: “Bar-le-duc jelly” was or-
iginally made from selected whole
while currants, but now also of straw-
berries, raspberries, etc., in the French
town of Bar-le-duc. The popular
term, “Bar-le-duc jelly,” is misleading
as the typical product is a jam or pre-
serve, the ‘berries remaining intact in
a thin syrup.

No. 3—Question: How can nuts be
cracked so that the meats will come
out whole?

Answer: Putting the nuts in boiling
water for three to five minutes makes
it possible to crack them when cool
and remove the meat whole.

No. 4—Question: How is tapioca
made?

Answer: ‘The starch of cassava, a
large shrubbery plant, dried quickly
under the action of intense heat, when
in a semi-solid and moist condition,
agglomerates into small irregular
masses and then forms the well known
article of food called tapioca.

No. 5—Question: Is the fish, whose
eggs are sold as caviar, a large fish?

Answer: The Russian sturgeon,
known as beluga or husco, is a very
large fish. It has been known to grow
to the length of 20 to 25 feet and to
weigh 3,000 pounds. At the spawning
time a female produces from two to
three million eggs, constituting from
one-fifth to one-third of the entire
weight of the fish.

No. 6.—Question: What can be put
into cream to make it whip?

Answer: ‘There are preparations on
the market which can ‘be purchased at
most every grocery store to add to
thin cream to make it whip easily.
Thin cream will sometimes whip bet-
ter if the white of one egg is added or
two whites if there is a large amount
of cream.

‘No. 7—Question: Who were the \first
coffee drinkers?

Answer: There are many stories as
to who first discovered the food value
of coffee. In Europe this important
discovery is usually accredited to the
inmates of an old monastery in Arabia
who had observed that their goats
after browsing upon the coffee berries
were decidedly lively. They decided
to taste the ‘berries to see if they too
would be similarly affected. First they
chewed the (berries but were disap-
pointed in the taste. Then they boiled
them but without success. Then they
tried roasting them and found this
gave a delightful flavor. Later a monk
brewed a stimulating drink by pound-
ing the roasted berries in a mortar.

INo. 8—Question: Should cheese be
kept in airtight receptacles?

Answer: When cheese is put in a
covered dish, the air should not be en-
tirely excluded, as cheese molds more
readily when tightly covered. One of
the best ways of keeping cheese is to
wrap it in a slightly damp cloth and
then in paper.

No, 9—Question: What is included
in a New ‘England (boiled dinner?

Answer: Corned beef, potatoes, car-
rots, ‘turnips, cabbage, and onions are
the usual ingredients of a New Eng-
land boiled dinner. Sometimes salt
pork or ham bone is used as a basis
for such a dish.

No. 10—Question: What is a Strass-
burg pie?

Answer: Strassburg pie is another
name for pate de foie gras.—Kentucky
Grocer.

——_>+~____
Statement of Policy For Constructive
- Newspaper.

To be independent and non-partisan.

To stress the importance of back-
ground and perspective in the discus-
sion of public problems.

To help cultivate habits of thought
and action which will make well-earned
leisure enjoyable and not a burden.

To illustrate the evils which arise
through reliance upon the theory of
manifest destiny.

To resist the belief that machinery,
whether physical machinery or the
machinery of organization, is our sal-
vation.

To point out the limitations of the
scientific method in the regulation of
society.

To insist that good taste is the es-
sence of good judgment.

To contend that economic world
leadership is a means, not an end.

To suggest standards to which as-
piring youth can rally.

To be at once critical and con-
structive.

—_++>___
Honey Among Best of Energy Foods.

Honey is one of the best of the high
energy-producing foods, says the
United ‘States Department of Agricul-
ture. Because it is composed almost
entirely of simple sugars it can be as-
similated with ease. ‘Most sugars re-
quire action by the gastric and intes-
tinal secretions to break them down
into simple sugars similar to those
Occurring naturally in honey.

Because it is easily assimilated,
honey is of importance where normal
digestive activities have been impaired
by disease or old age. ‘Honey can be
utilized by the body without placing
much of a ‘burden on an enfeebled di-
gestive tract and is also recognized as
a valuable food for ‘babies and young
children.

Honey is especially good in the diet
of athletes. The rapid absorption of
the simple sugars of honey replaces

.the sugars in the blood and muscles

that have been burned by strenuous
exercise.
—_++>—___
It is surprising how ignorant girls

can be at times. They all know what a’

kiss means but they always insist on
having it repeated.

—_——_++<___

If wrinkles must be written upon
our brows, let them not be written
upon the heart. The spirit should
never grow old.

 

Telephone
Cadillac 1411-1412

 

COLLECTIONS

We make collections in all cities. Bonded to the State of Michigan.
Prompt remittance of all moneys collected is guaranteed. Write us
for information regarding our system of making collections.

CREDITOR’S COLLECTION BUREAU

7th Fl. Lafayette Bldg.,
Detroit, Michigan

 

 

 

 

 

 

 

 

 

ingly low.

 

MICHIGAN BELL
TELEPHONE CoO.

 

Carefree Vacation in
Michigan . . . telephone home often

ICHIGAN offers thousands of delightful spots
where you can enjoy a happy, carefree
vacation. Beautiful forests, lakes, rivers, camp
sites, historic places —no other state offers more.

And wherever you go, Long Distance telephone
service will be conveniently near. Telephone
ahead for hotel reservations. Call friends who
live off your route in that part of the state through
which you are passing. Avoid worry by keeping
in touch with home and office.

Long Distance telephone service will help make
your vacation more enjoyable this
year. Long Distance rates are surpris-

VACATION IN MICHIGAN |

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Corduroy Tires

Known from the Canadian Border to the Gulf—and from New
York Harbor to the Golden Gate—the Corduroy Tire has in ten
years gained a reputation for value, for superlative performance
and dependability that is second to none!

The Corduroy Dealer organization dots the nation’s map in
metropolis and hamlet. It is an organization that swears
allegiance to the Corduroy Tire because of long years of unfail-
ing tire satisfaction to the motorists of the country.

Go to your Corduroy Dealer today. Ask to see the tire. Big—
Sturdy—Handsome in all its strength and toughness, the Cor-
duroy Tire will sell itself to you strictly on its merit.

CORDUROY TIRE CO.
Grand Rapids, Mich.

 

 

 

18

MICHIGAN TRADESMAN

June 3, 1931

 

DRY GOODS

Michigan Retail Dry Goods Association.

President — Geo. E. Martin, Benton
Harbor.

First Vice-President —J. T. Milliken,
Traverse City.

Second Vice-President—George C. Pratt,
Grand Rapids.

Secretary-Treasurer—Thomas Pitketh-
ly, Flint.

Manager—Jason E. Hammond, Lansing.

 

Michigan Retail Dry Goods Associa-
tion.

Recently we have been giving the
names of our officers and directors on
the first page of our news letter bulle-
tins and will continue to do so during
the current year. With this news
letter we begin Series No. 15, News
Letter No. 1, June 1, 1931.

We now begin a new fiscal year.
During the month of May we have
settled our convention program adver-
tising accounts. Our former First
Vice-President, George E. Martin, be-
comes President and George C. Pratt,
of Grand Rapids, becomes Vice-Pres-
ident. The only other new name on
our Board is F. E. Park, of Adrian.

A meeting of the board of directors
has been called for the first week of
June and an outline of our year’s work
will soon be given to our members.
Our fiscal years have not always cor-
responded to the calendar year because
the date of the holding of the annual
convention has not been uniform.

Through the public press our mem-
bers have learned of the death of J.
B. Sperry, of Port Huron. Mr. Sper-
ry, as many of our older members re-
member, is the man who initiated the
idea of forming the Michigan Retail
Dry Goods Association and it was also
Mr. Sperry who, after the Association
was organized, advocated the affiliation
of our Association with the Mutual
Fire Insurance Co. During the entire
time he has served on the board of
directors.

Other men such as those whose
names appear on our official list were
instrumental with Mr. Sperry in creat-
ing both organizations. With becoming
modesty he declined the election as
first President and it was with re-
luctance that he accepted the election
as the fourth president. He had been
active in the affairs of the Michigan
Retail Hardware Dealers’ Association;
the Port Huron Chamber of Com-
merce; the Rotary Club, and other
places of honor and responsibility.

Having accepted the presidency of
our Association, he went through the
year with his usual energy and loyalty.
A dozen district meetings were held
and the year concluded with an annual
convention held at Gratiot Inn, near
which Mr. Sperry has since built his
beautiful lakeside residence. The af-
fairs of the Association were very
prosperous during the year of his ad-
ministration and no man of the entire
list has been more loyal and helpful.

The funeral, held at Port Huron,
May 21, was largely attended by citi-
zents of Port Huron and Eastern
Michigan. Several members of our
organization were present, including
members from Lansing, Flint, Lapeer
and other nearby towns. The floral
tributes were many and beautiful. The
sympathy and good will of every mem-
ber of the Michigan Retail Dry Goods

i Se ce sit arco

Association goes to Mrs. Sperry, Clare,
and other members of the family. His
life has been one of great usefulness.
Port Huron and Michigan can ill af-
ford to lose a man of his exalted char-
acter.

The merchants of Michigan have
been divided in sentiment regarding
the wisdom of a sales tax bill requiring
merchants to pay a certain percentage
of their sales for the support of the
Michigan schools and the State govern-
ment. It did not seem wise for the
headquarters office to be too aggressive
in opposition to this bill because of
the fact that many of our members,
especially those in smaller towns, were
inclined to advise their legislators to
support it.

From the nature of the circumstan-
ces, the larger stores do not relish the
thought of paying large sums of money
in the form of sales taxation. With
them there were two points of view—
one was a new form of taxation being
thrust upon, not only them but all peo-
ple of the State; and the second one
was a graduated scale of taxation which
required the larger stores to pay a
larger percentage than the smaller
ones. The Governor and the Legisla-
ture had some serious problems before
them, among which was the almost
imperative demand that the burden of
taxation be taken from real property.
The exemption of a certain amount of
sales from taxation was a temptation
to the smaller merchants to favor the
proposed law.

In view of all the circumstances we
believe all concerned should be glad
that the bill did not pass. The desire
on the part of home owned stores to
place more of the burdens of govern-
ment upon outside owned stores,
known as chain stores, is to be com-
mended. But the difficulty in defining
what constitutes a chain store and en-
forcing laws that are aimed at one class
for the benefit of another is question-
able legislation and should not be en-
couraged. The dry goods, ready-to-
wear and department stores of Mich-
«gan have too many expensive and
burdensome matter placed upon them
to justify an addition to the load they
are already carrying.

The methods adopted by the gentle-
man who undertook to force the
passage of the bill were unwise and we
believe that his influence has diminish-
ed to such an extent that, if the sales
tax bill passes in any succeeding leg-
islature, it must be advocated by a
leader of a much different type.

Jason E. Hammond,

Mer. Michigan Retail Gry Goods

Association.
— +++ ____
New Styles For Old Jewels.

Jewels continue to play an important
role in the costume ensemble. Pearls
are still considered the most exquisite
finishing touch for any toilette. This
season their luster is to be set off by
unusual color combinations. It is the
mode, so word comes from abroad, to
combine their milk whiteness with jade,
lapis, rose quartz and even coral. These
arrangements are favored for daytime
use and leng an air of smartness to any
gown worn at luncheon or tea.

It is said that Paris jewelers are kept

busy resetting stones; heirlooms
worthy of a place in a museum are
being rejuvenated by settings suitable
to modern modes. Diamonds, once
given a prominent place in earrings and
necklaces, are being set in shoulder
bands. What is true of diamonds is
also true of rubies and emeralds. Many
of these handsome gems are removed
from parures that do not conform to
the svelte lines of to-day and placed in
brooches. For the moment Paris seems
to be interested in very large brooches
—frequently the only form of jeweled
decoration worn by well-dressed wom-
en. For the Summer, we are informed,
these large pins, designed to be a part
of the costume, will replace neck-
laces.

No longer need there be worry that
a gown will slip from the shoulder
or that a pin will give way, loosening
lingerie from its moorings, for jewelers
have brought forth the old-fashioned
gem chain to serve a new purpose. It
has acquired the function of a shoulder
strap. Fitted at either end with clips
that firmly grasp gown and hidden
shoulder straps, it is not only decora-
tive but makes the shoulderless dress
safe.

—_~+~+>___

See Delay in Fall Underwear Orders.

From present indications, volume
buying of heavyweight underwear will
start later and continue longer than
during any previous period in many
years. Orders for Fall goods are ap-
pearing slowly and in small numbers,
it was pointed out, and it seems very
likely that both jobbers and retailers
will delay purchases until the last min-
ute, so that any fair-sized activity will
probably be delayed until late in the
Summer. While milis are reported to
be holding list prices steady, no manu-
facturer is willing to let any orders get
away. from him, even though it may
mean a further small concession under
current quotations. The opinion was
expressed that no further revisions can
be looked for, though it is regarded as
possible that some small mills, eager
for business, may trade very sharply.

——_+--~___

Says Upturn Hinges on Public.

Business recovery must wait patient-
ly until the public has become re-in-
fected with the “confidence germ,” as
there is no artificial cure for the com-
mercial ills of to-day, Henry E. Stehli,
vice-president of Stehli Silks Corpora-
tion, recent remarked. “A little strength

in the stock market,’ he added, “will
do more to start the climb back to
prosperity than all the suggested rem-
edies. If the corporations with the
big bank accounts and the individuals
with the large savings would invest a
little, not speculatively, for a pull of
five years, the immediate business
change would be striking.” Mr. Stehli
expressed the opinion that the liquida-
tion in raw silk is about complete and
that an improvement in the industry
can be expected.
—_+-~+—____

Shoe Trade Approaches 1930 Total.

While the spurt in the general de-
mand for men’s shoes during the last
month has brought the unit volume
since the beginning of the year very
close to that of the corresponding
period of 1930, orders from chains are
lagging behind. The smaller stores are
re-ordering very cautiously to cover
only their immediate needs and are not
making any purchases in advance.
Manufacturers who have their own re-
tail outlets, however, report that busi-
ness has improved considerably and in
some instances is running ahead of last
year. A slight gain in the demand for
sport shoes is noted. The $5 retailer in
the regular calfskin models continues
to furnish the bulk of orders from in-
dependents.

——_>+___

Demand For Window Glass Better.

The slight improvement in the de-
mand for window glass during the
week, attributable in part to the low
selling prices, finds the business volume
at the end of ‘May somewhat better
than at the beginning of the month.
Demand for plate glass, as well as
other flat-glass products, was holding
at close to the same level as in the pre-
ceding week. Domestic production of
polished plate glass for April totaled
10,173,666 square feet, compared. with
10,592,923. square feet in March and
11,429,728 square feet in April of last
year. Factory shipments for April
amounted to 11,442,690 square feet, a
gain of 1.3 per cent. over the preceding
month and an increase of 6.4 per cent.
over April, 1930.

—_>+-—____
Shirts To Sell at Two for $1 Active.
A volume demand from independent
retailers in many sections of the coun-
try for men’s shirts to retail at two
for $1 has appeared during the week
and is providing the main feature of
the market.

 

1909

320 Houseman Bldg.

 

22 Years

Losses Paid Promptly — Saving 30%
For FIRE and WINDSTORM Insurance

THE GRAND RAPIDS MERCHANTS
MUTUAL FIRE INSURANCE COMPANY

afhliated with
THE MICHIGAN RETAIL DRY GOODS ASSOCIATION

1931

Grand Rapids, Mich.

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sri eat “

 

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June 3, 1931

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-

portation Bldg., Detroit.

 

Shoes. For Every Sport Sold in Every
Shoe Store.

Back to the shoe store comes the
complete footwear ‘business. For sev-
eral years past, ‘because it took a little
more effort to get the golf shoe busi-
ness and all specialty shoes worn for
different sports, the shoe merchant has
let slip an opportunity to the sporting
goods houses. ‘But troe sports foot-
wear cannot be properly sold over the
counter. More than just casual fitting
must tbe given to practical sportswear.
We, therefore, see the return of all
footwear to the shoe store, for the mer-
chant is convinced that one sale leads
to another and sport shoe service in-
creases customer acceptance of regu-
lar footwear.

A wery definite example is in golf
shoe service. ‘The speed with which
the popularity of golf has spread
through all parts of the country, has
been noticed with amazement by all
apparel outfitters. 'The shoe men have
been watching this development over
a score of years. For some time the
sporting goods stores held most of this
business Because of the natural. inclina-
tion to ‘buy golf implements and golf
footwear at the same time of sale. ‘But
to-day the golf shoe business is back
in the shoe store—not only in one
store in town ‘but in every store in
town.

More people of adult age play golf
than follow any other form of outdoor
competitive sport. It once was a form
of snobbery for a man to ‘be seen in
spats or in golf clothes. That period
of the aristocracy of golf has given
way to a new democracy of the game
and this year shows more municipali-
ties in every part of the country with
open links on which the public can
play. ‘This year, shoe men will ‘find
more newcomers into golf than ever
before. Golf shoes have progressed
to the point where they must combine
both utility and sport style appeal.

Note, if you will, high fashion stores
that now make a point of having in
one part of the window, as an almost
permanent exhibit, a small square of
imitation grass turf and upon it three
or more numbers of smart golf shoes.

In this ‘field, the golf shoe for men,
women and even children, gives to the
trade the service advantage not pos-
sessed by any other competing store.

The universal sport shoe this year
will be in tennis or rubber sole con-
struction, following the increase in use
of lightweight summer wear. There
is every expectation of the sale of not
only one pair of tennis, but the pos-
sibility of two, three and even four
pair of tennis for the juvenile, this
coming summer. In this field, the
shoe store and the shoe department
in the department stores, control the
retail market. ‘The popularity of rub-
ber soled footwear has increased be-
cause of the wider opportunity for
style and color and the economy of
price,

Step iby step, through the sports, we

MICHIGAN TRADESMAN

can see the right shoe for the right
summer activity become more salable.

In hiking shoes alone, the develop-
ment of sales this year has' been a most
encouraging feature. In and around
New York and ‘Philadelphia there are
more hiking clubs than anywhere else
in the country. ‘What was the ac-
cepted hiking boot in hill and moun-
tain country is now the recognized
equipment of trampers out of cities, to
cover nearby trails with pack and
equipment. ‘This development of leg
and half-leg boots and moccasins has
reached much greater proportions in
Germany than anywhere else on earth.
Encouragement of it in this country
can ‘be greatly stimulated by distribu-
tion of maps, trail records and posters
announcing the various hiking events
organized in a community by tramping
clubs.

Equestrian sports increase as pub-
licity is given to race meets. This
year’s attendance at race tracks is de-
cidedly encouraging and riding schools
are (beginning to note increased par-
ticipation. The riding boot business,
which went to new heights last year,
has a fair opportunity for progress this
year, ibut the merchant must realize
that the customer’s riding boots have
a possibility of fong wear.

In the footwear fieid of beach and
sandal wear, there is, perhaps, less of
the rubber wear than in previous sea-
sons and a greater acceptance of the
efficient and economical colored teach
sandal—which has more of a spectator
interest,

(General sport shoes in the types of
color combinations, pattern and blend,
have an entire field of salability sepa-
rate and distinct from actual sports
wear. In this field, the shoe store and
shoe department in department stores
are supreme. ‘The salability of an ex-
tra pair of shoes can tbe greatly en-
couraged by co-operation of the mer-
chants in a town to show sport shoes
at the same time with the same key-
note of sales interest.

America has gone sport dréss for
the summer season for the past two
years and indications are that there
will ‘be no abatement of sports wear
this year, In fact, there are indications
of sports wear for street wear and
business wear. ‘The one real stimula-
tion for the sale of more shoes this
year is through sports footwear, but
the need is for intensive selling in the
next four weeks up to July 4.—Boot
and ‘Shoe Recorder.

—-2o22____

Shoes Vary Their Color Schemes.

It is a leather season in footwear.
Many new leathers are being worn for
daytime; for evening, fine kid rivals
silk fabrics. Sandals are exceedingly
fashionable, sharing favor with the
opera pump. They are worn with
formal afternoon dress for bridge,
cocktail parties or tea, and are appro-
priate with a summery gown and hat
for informal dinner and dancing,

Two models are shown in the new
sandals, a cut-out—whose pattern dis-
tinguishes the dress slipper from the
sandal that is worn with pajamas—
and the plain “French” sandal. Many
of the new sandals are trimmed and
strapped with narrow bands of con-
trasting leather. An attractive exam-
ple is a cosmos pink suede combined

with amalco, a new variant of opaline
kid.

Kid and suede sandals are made in
all the pastel shades. Pink, which tones
in with the flower tints of many printed
crepes and chiffons, is especially well
liked. In some new models the sandal
is pointed up with a bit of gilt leather
at the strap intersections. Cosmos pink
is an enchanting new shade,

An exclusive New York shop pre-
sents a novelty in heavily stitched sil-
ver and gilt kid sandals. Their smart
character lies in the plainness of their

cut, and in the heavy stitching that -

ornaments them. They are at their
best when seen glinting under the
ankle-length hemline of a black lace
or chiffon gown.

There is something very attractive
about the new black patent leather
opera pumps whose vamps are stitched
in white or scarlet. They are just the
thing to go with the semi-formal day-
light suit. Another black shoe, with
a cut-out vamp, is made of suede and
trimmed with a tiny band of pierced
black kid. Pumps of black faille and
brocade in delicate shades are shown
for wear with sheer black dinner
gowns. Fascinating black faille slip-
pers are edged with a line of silver
and have a small clip of silver and crys-
tal at one side.

The well-dressed woman manifests
considerable subtlety in the selection
and manner of wearing accessories.
This Summer she will key her shoes
and bag to her evening wrap. If she
is wearing a printed chiffon evening
gown, she will match the prevailing

19
color in suede or kid sandals—an easy
feat to accomplish, since there are an
infinite variety of colors and shades.
Should her gown be of black she will
do well to follow the penchant of the
Parisienne for black slippers (there are,
of course, occasions when she indulges
in the most vivid hues for her foot-
wear).

In selecting gloves for informal eve-
ning dress it is, as the vendeuse say,
“a matter of choice,” for gloves of
various lengths are worn. The mous-
quetaire glove is correct with a gown
that has sleeves, or is sleeveless, and is
of necessity smart with the jacket en-
semble wrinkling lightly over the
sleeve, or covering the wrist when the
jacket is removed. The six-button
length is considered chic when the arm
is bare to the shoulder.

Long lace mitts are shown with
quaint organdie and taffeta frocks of
the English garden party type; but this
is a matter of individual taste. The
glove that crushes below the elbow is
more generally worn.

Suede is having a sweeping vogue.
A soft quality of glace kid is also fash-
ionable. They are most elegant when
plain. The heavily stitched gloves
seen earlier in the season have now
been definitely placed in the sports
class. One of the season’s whims is a
mousquetaire glove shirred at the wrist
by an elastic band; and semi-precious
stones are set in its small buttons.
White, off-white, pale beige and flesh
are the popular shades, and black is
worn with black or white gowns.—
N. Y. Times.

 

$475,000.00
HAVE YOU RECEIVED YOUR SHARE?

This amount has been paid to our
policyholders in dividends since

organization in 1912.

Share in these profits by insuring

with us

ue

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE CO.

 

Mutual Building

 

LANSING, MICHIGAN

Phone 20741

 

 

 

 

 

 

20

keener aaa snommenbnigerneveemetiiomueieny

MICHIGAN

TRADESMAN

June 3,

1931

 

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.
President—William Schultz, Ann Arbor.
First Vice-President—Paul Schmidt,
Lansing.
Second Vice-President—A. Bathke, Pe-
toskey.
Secretary
Ranids.
Treasurer—9). H. Bailey, Sr., Lansing.
Directors — Ole Peterson, Muskegon;
Waiter Loefier, Saginaw; John Lurie,
Detroit; Clayton F. Spaulding, Battle
Creek; Ward Newman, Pontiac.

— Herman Hanson, Grand

 

Private Brands Too Heavy a Load.

I am in receipt of the following let-
ter from a grocer:

My store is in a thickly populated
section. "There are six chain units, six
meat dealers who carry vegetables and
groceries, two dairy and three fruit
stores within three blocks. This has
always~been a money maker until the
man from whom I bought it put it on
the ‘blink by driving away ali the young
peceple. I carry $2,000 stock to suit
all trade and am affiliated with a good
organization, but cannot make the store
pay. My nearest competitor has a nice
store, sells below chain prices, is only
three doors away. My store is laid
out like A. & P., two nice windows,
nice red front, goods priced same as

others, some things less, run good
specials weekly as per circular here-
with. Rent is $70 per month, elec-

ricity $12.50, phone $4, ice $12.50. Wife
is only clerk. Past eight weeks I have
done only $250 weekly, although I am
open from 6:45 until 10 p. m., Sunday
7 until 2 and 4 until 8. ‘Can you help
mer i read. your. articles in the
Tradesman. I love to «work and like
the grocery ‘business, but seem to have
struck the wrong place. I am 43, been
in groceries tineteen years.

Figuring $1,000 monthly sales, here
are expenses which have to be paid in
money which equal 9.9 per cent.—say
10 per cent. No question there are
other For instance, he prob-
ab'y pays something for the circulars
of which he sent me sample, gotten
out by a local wholesale grocery house
on a co-operative basis with its cus-

items.

* tomers.

24. Hy

Inasmuch as he and his wife do all
the work, likely being economical and
watchful of waste, the expense burden
is probably not out of line.

‘Competition is sufficient, yet not ex-
cessive. In this man’s locality business
is always a survival of the fittest. Men
fail there frequently. They always
consistently prosper. The man him-
self is the real element.

Store ‘being “on the blink” it may
take time and patience to bring it back
to normal. We might question this
man’s personality in this had he not
‘been nineteen years in business, prob-
ably successful elsewhere.

Layout of store is not described in
saying it is “like A. & P.,” because
A. & P. has many styles of store, even
in that region. Windows and red front
do'not tel, either. Question is wheth-
er this is an “open work,’ modern,
low-fixture store? For it helps a lot
if customers can get the goods, thus
selling and serving themselves. If this
store is not of that type, it should be
made so at once.

I confess that on first reading this —
letter I inclined to tell-this' grocer that >

he was probably a square peg in a
round hole and better get out and quit.
But it seems to me now that I have a
clue to his trouble. This is the “good
organization” with which he is affiliat-
ed and the handicaps it entails.

For the circular he sends me is a

* stock one of the usual pattern, gotten

out in imitation of many others of the
same kind, carrying “Specials” for the
week of Feb. 5 to 11, thus covering
every day; including a coupon premium
offering; ‘boosting a lot of private
house \brands by means of a set of
utterly meaningless catch phrases.
Across the bottom is the house slogan:
“Every Oompah grocer makes and
keeps friends.”

This last statement—the “slogan”—
is open to serious question. Appar-
ently it has not yet worked out with
this man. It certainly will not work

out for anyone if the goods under the

private labe! do not make good for the
prices changed—and then some. Why
“then some?” ‘Because nationally ad-
vertised goods, established in public
preference, always enjoy the advantage
of presumptive excellence in consum-
ers’ minds. Private brands must be a
little more than as good, and even
then the introduction thereof and
maintenance of volume thereon is a
ruinous burden unless in the case of a
large grocer who works the plan just
right,

Let us glance across the continent
at Los Angeles. That region is pro-
verbia ly one of high grocer mortality,
but also a place where both individual
and chain grocers make phenomenal
One of the wisest observ-
ers of and reflectors on grocery facts,
who has operated heavily in foods in
Los Angeles for over thirty years
with conspicuous success, says that not
a single failure there ever has been
caused by price-cutting on advertised
goods. On the contrary, those gro-
cers who have made the biggest suc-
cesses are those who have sold such
goods in direct and equal competition
with ail others.

successes.

this apparent contra-
diction? Thus: Sales expense is the
heaviest burden on distribution. Ad-
vertised goods are pre-sold. Test it
out this way: Spread advertised and
unadvertised goods—let’s admit they
are of equal intrinsic merit—on your
open counters. You will ‘find that cus-
tomers select advertised items by
preference.

How explain

This means that, selling advertised
brands, you sidestep sales expense—
the supremely heavy burden of all.
That expense runs around 10 per cent.
Therefore, every item presold can be
handled at 10 per cent. less than what
you may have to sell and yet yield you
a profit. For this man and his wife,
it means that sales of $100 extra per
week means the earning of $10 extra
per week if that $100 pays no more
than ‘10 per cent. gross.

It is, in fact, little less than suicidal
for this couple to try to sell a line of
unknown goods, regardless of the
“profit” on which the salesman laid
such stress when he induced them to
tie up with his little house. Let them
stick to well-known goods on the basis
emphasized by hustling grocers every-
where: “Give me goods that sell-—I’ll
take care of the profits!”

Now, when this man has established
for himself a local prestige, he may
then take up with some private line
with the greatest care, judgment and
conservatism. He may devote himself
to a few items, after the most pains-

(Continued on page 31)

 

Build up your goodwill with
the big red heart!

Buy Michigan-
grown vegeta-
bles and fruits
- . - packed in
Michigan.
Hart Brand
has made mon-
ey for Michi-
gan grocers for
40 years.

W. R. Roach
& Co.
Grand Rapids

 

 

 

 

@ DUTCH TWINS
XY Made by
America’s Largest and Oldest Independent

SUGAR WAFER

MANUFACTURER

-Holland-American Wafer Company
GRAND RAPIDS, MICH.

 

 

 

 

POUTNAMS
RITE ’N SITE 19: PACKAGES

Choice candies put up in cellophane to sell
at a popular price.

We have an attractive offer for a display.

PUTNAM FACTORY

NATIONAL CANDY CO., INC.
GRAND RAPIDS, MICHIGAN

 

 

Rademaker-Dooge Grocer Co.

Distributors

Bouquet Tea
Fragrant Cup Tea

Morning Glory Tea
Finest Packed

 

sl

Deiat

 

 

 

 

oe,

th cdot et

ipa

 

 

 

 

 

S.. R a
‘

vot
* =e

s ie

 

June 3, 1931

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids

Vice-Pres.—E P. Abbott, Flint.
Secretary—BE. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.
Penalty For Slow Pay Solves Credit

Problem.

“Credit properly handled and con-
trolled is one of the greatest assets to
any store,” says Walter 'M. Williams,
secretary and treasurer of the Boise
Butcher ‘Co., ‘Boise, Idaho, and author
of the “Williams. Plan for Handling
Charge Accounts.”

“Credit tbuilds trade and confidence
and transforms casual customers into
steady patrons. In short, credit does
one thing which is all important. It
increases the volume of business. ‘But
it must ‘be properly handled. ‘Too
often credit merchants have no definite
policy in regard to terms of payment.
They allow their customers to pay
when they please rather than when
the merchant pleases.”

 

Prompt collection is absolutely
necessary to a satisfactory credit busi-
sess, and Mr. Williams adheres strictly
to this in his own business. He solved
his own credit problems seven years
ago. Since then he has been perfect-
ing them until he now feels he has the
credit problem ‘by the horns.

A charge of 5 per cent. of the total
monthly bill is made as a book-keeping
charge on all accounts. This charge
is added to the total of the account,
but is deducted if the account is paid
in full on or before the tenth of the
month following. This arrangement
for handling credit accommodations
has ‘been responsible for successfully
solving the credit problems of the
Boise Butcher Co., with the result that
during the past seven years they have
collected 95 per cent. of their accounts
when due each month.

“In looking around for a solution, I
considered that the public utilities, such
as gas, water and electric companies,
were getting good results through a
discount on bills paid in full by the
tenth of the month. But with us a
discount -was impractical, because swe
were already selling on a close mar-

gin and the discount would necessitate -

a raise in prices to take care of it.
This was not advisable, so we hit upon
the idea of adding the book-keeping
charge to every account and then de-
ducting it for prompt payment.”

It is emphasized to all new cus-
tomers of the Boise ‘Butcher ‘Co. who
apply for credit that the 5 per cent.
penalty is enforced only to assist the
housewife in keeping her credit good.
It is always stressed to both old and
new customers that the book-keeping
charge is not added for the purpose of
exacting additional money from their
customers, but that it is much prefer-
red accounts ‘be paid by the tenth so
that the charge can be deducted.

“Carrying accounts for longer than
a reasonable period is an added ex-
pense that few people realize. A very
large percentage of the applications for
charge accounts, especially in food
stores, are made by housewives. They
may not handle the family bank ac-
count, but they do check the house-
hold ‘bills and pass them on for pay-

MICHIGAN TRADESMAN

ment. ‘Many women, lacking actual
business experience, fail to realize that
slow payment affects a merchant’s cap-
ital. They feel that their small ac-
count may not be missed if overlooked
in payment not realizing that when
several accounts are handled in the
same 'way the loss to the merchant is
considerable.

“To appeal to this class of trade
with a special plan which would ap-
pear in the form of a direct saving to
them was our biggest aim. We now
believe that the women enjoy saving
their ‘book-keeping charges and feel
that they are really helping us and
themselves when they ‘beat’ the pen-
alty date.”

The credit plan of this company is
clearly outlined to every prospective
credit customer. When the application
is made a special application blank is
filled out with the applicant’s name,
address, wife’s name, business address
and occupation, real estate owned, and
banking connections. ‘Business refer-
ences are also given. At the bottom
of the application a statement to the
effect that all purchases will be paid
for in full at the beginning of each
successive month is signed by the ap-
plicant. When the application has
been accepted, a notice to that effect is
mailed to the new customer. Credit
terms are listed on this slip: “Please
note that on all credit accounts 5 per
cent. of the bill will be added to cover
cost of book-keeping, but this ‘book-
keeping charge will be deducted if ac-
count is paid in full by the tenth of
the month.” An explanation of the
book-keeping charge is made at the
bottom of the notice. Special stress
is placed upon the fact that the com-
pany prefers accounts %e paid accord-
ing to terms, so that the book-keeping
charge may ‘be deducted.

“It takes but a few minutes to ex-
plain our terms to the new customer
and to state reasons for the book-
keeping charge in advance. The friend-
ly interviews have a definite purpose
in the plan. We are educating the ap-
plicant to an understanding of what
credit means.

“The understanding of terms at the
very ‘beginning eliminates largely the
possibilities of misunderstanding later
cn. As the applicant is made thor-
oughly familiar with the reason for
the charge and the wide latitude al-
iowed for the elimination of it, he
cannot in any way construe it as a
gouge on our part. As a result those
who let their accounts run carelessly
past the due date seldom make objec-
tions to paying the penalty.”

The company never overlooks an
opportunity to impress customers with
the knowledge that prompt payment
is preferred to incurring a penalty. Oc-
casionally when a usually prompt pay-
ing customer coines in late tendering
tie payment in full, including the book-
keeping charg2, with an apology for
tne delay, the latter charge is refund-
ed. ‘but with the explanation that this
canact be done as a regular thing.
The customer is agreeably surprised
and pleased to learn that her past
promptness has won her the refund,
and she seldom is late again. The re-
fund demonstrates the company’s de-
sire te ibe fair.

If objections are raised to the effect
that payment cannot ibe made on the
tenth, Mr. ‘Williams changes the pay-
ment date to the fifteenth of the month
with the penalty date moved up to the
twenty-fifth. With this accommoda-
tion plan statements are mailed on the
fifieenth rather than on the tenth.

21
=

During the summer vacation per-
iods when many families leave the city
for the summer, many of them leave
accounts to run past the due dates.
The book-keeping charges incurred as
@ result amount to a “tidy”
which is another pleasing feature of the

(Continued on page 31)

sum

 

: ; ae eal
AL iB ie Peeled ee k

hes
i —

Ly RCE e eet ee eeT Pe)
es

 

 

 

Leading — — have
a supply o
POSTMA’S RUSK.

as they are in Demand in all Seasons
Fresh Daily

POSTMA BISCUIT CO.

GRAND RAPIDS. MICHIGAN

 

 

EGGS -

Eggs, at full market prices.

Quotations mailed on request.

 

EGGS -:-

WE BUY — WE STORE — WE SELL

We are always in the market for strictly fresh current receipt

We can supply Egg Cases and Egg Case Material of all kinds.

KENT STORAGE COMPANY -

EGGS

GRAND RAPIDS

 

 

 

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

 

SPECIAL DIE CUTTING AND MOUNTING

G R AN D R A,P ID

Ss, M-I C HI

GAN

 

 

GRIDDLES —

Priced

Grand Rapids Store Fixture Co.
Phone 67143

7 N. IONIA AVE.

BUN STEAMERS —
Everything in Restaurant Equipment

URNS

Right.

N. FREEMAN, Mer.

 

 

L, e Rowena Yes Ma’am Graham

i e@ Rowena Golden G. Meal

Rowena Pancake Flour
Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Fiou ” Rowena Cake and Biscuit

"THE FLOUR THE BEST COOKS USE
Always stock these fully-guaranteed, widely-advertised
flour products!
Valley City Milling Co., Grand Rapids, Mich.

 

 

Crathmore Hotel Station,

PARCEL FREIGHT SERVICE

Cheaper than Freight or Express on small parcels up to 20 Ibs.
4 Fast Services Daily To Big Rapids and North on U.S. 131.
Greenville, Edmore, Alma, and Saginaw District.

NORTH STAR LINE, INC.
R. E. TIMM, Gen. Mgr.
Phone 81138

East to Belding,

Grand Rapids, Michigan

 

 

VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.

Distributors Fresh Fruits and Vegetables

Cranberries, Grapefruit, “Yellow Kid” Bananas, Oranges,
Onions, Fresh Green Vegetables, etc.

 

 

 

 

 

MICHIGAN TRADESMAN

June 3, 1931

 

HARDWARE

Michigan Retail Hardware Association.
President—Waldo Bruske, Saginaw.
Vice-Pres.—Chas. H. Sutton, Howell.
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore, Detroit.

 

Every New Household Represents a
Potential Customer.

The June wedding gift trade is a
considerable factor in the sales of the
hardware store this month. It is im-
portant, however, for the hardware
dealer to ‘bear in mind that the pos-
sibilities of developing trade do not
cease when the bride is led: to the altar.
Indeed, for the newlyweds, marriage is
merely the commencement of new re-
sponsibilities; and every new home has
its upkeep to consider.

It is of course important for the
hardware dealer to secure his share of
the June gift trade. It is even more
important for the hardware dealer to
make the new home-makers his. regular
customers. In the long run, this will
mean a great deal more to his business.

The demands which the hardware
store can help to meet tbegin at the
very beginning. The modern trend in
gifts is very much toward the practical.
Yet no newly married couple ever find
their home fully and completely equip-
ped through the generosity of their
friends and relatives. Additional pur-
chases are always necessary And, as
year follows year, replacements are
necessary and new needs crop up. Even
in the first few months the purchases
made for the new household are apt
to be considerable. A large share of
the requirements are for goods which
the hardware dealer sells.

‘No. one dealer, no matter how ag-
gressive and persuasive, can ‘expect to
secure as permanent customers all the
newlyweds in the community. But the
retailer who is going to get the largest
share of this ‘business is the retailer
who makes a tactful and intelligent
and persistent effort to secure it.

How to get the newlyweds into the
store, and how to keep them coming,
is the dealer’s ‘first problem.

Quite often, it is easier to secure
business than to retain it. Good ad-
vertising will attract even the most
difficult customer. It is no great prob-
lem to get people inside the store, or
even to induce them to buy from you
once. ‘The very tbest of service is re-
quired, however, to convert such tran-
sient customers into regular patrons.

A first essential is to know just who
the newlyweds are. A mailing list is
very helpful.

The dealer should in this respect
look ahead and plan ahead. He should
bear in mind that marrying isn’t lim-
ited to June. He sells wedding gifts
every month in the year. And every
month in the year there are new
homes being set up; and every month
in the year the dealer should be get-
ting a line on these new homes.

When, for instance, you are selling
a wedding gift—an article intended for
gift purposes—it is easy to just sell
it and give the matter no further
thought. ‘But it is not much more
difficult to chat with the purchaser, to
find out for whom thle gift is meant.
Will they live in town? What is their
street address going to be? ‘When the
customer has gone, jot down the name
and address. A sufficiency of such ad-

dresses, card-indexed, give a tworth-
while mailing list.

Of course a fairly large proportion
of the newlyweds will make their
homes in other communities. On the
other hand, couples married in other
towns will come to your community
to live; and it is worth while to secure
the names and addresses of these new-
comers as well. Even more important,
indeed, for these people are even bet-
tr prospects. The newcomers have no
previous ‘business affiliations or con-
nections in your community, as is the
case where one or both of the newly-
weds are accustomed to make pur-
chases in local stores. ‘Hlence, they
should ‘be easier to secure as cus-
tomers.

Every dealer shou'd, in fact, keep a
keen lookout for newcomers, whether
newlyweds or not.

Watch the local newspapers for re-
ports of weddings. Quite often the
prospective home of the newly married
couple is given. Watch, too, for re-
ports of new arrivals in the commun-
ity; new company officials, executives
of one sort or another, teachers, min-
isters, etc., coming from out of town.
It is a good plan to keep in touch with
real estate dealers, truckers, and. other
sources of information. Have your
salespeople individual'y keep a keen
lookout for newcomers.

A first step in a systematic follow-
up campaign may very well be a tact-
ful letter of congratulation to Mr. and
Mrs. Newlywed. This should be timed
to reach their home about the time
they get back from the honeymoon.
The letter might incidentally point out
that should Mrs. Newlywed discover
the need of any article of hardware to
complete the furnishing of the new
home, |Smith’s hardware will deliver
that article promptly on receipt of a
telephone message.

A helpful item to enclose with such
a letter is a complete list of household
accessories, classified according to
their use. One section may be de-
voted to cooking utensils, another to
laundry goods, another to tools. and
so forth. With each article listed
quote the range of prices.

Some dealers consider it more tact-
ful to confine the first letter to con-
gratuiations; and to leave the accom-
panying ‘booklet or other printed mat-
ter to talk ‘business.

With a mailing list of newlyweds, it
is worth while to plan a systematic
follow-up campaign. You cannot ex-
pect to get substantial results with
merely one letter. The first letter may
bring some response; but a series of
letters will be required to confirm the
transient customers in the habit of
dealing at your store.

One aggressive dealer kept up thie
drive for an entire year, sending out
letters or other advertising matter
regularly at the ‘first of each month.
He refused to the discouraged by the
lack of immediate: response in all cases.
He simply undertook the campaign on
faith. “Here is a mailing list,” he said,
“I will write each of these newly-
married couples a congratulatory let-
ter to start. Then, each month, I will
follow up with a circular letter discus-
sing seasonable hardware lines and
stressing the comprehensive stock I
carry and the facilities I have for good

service to customers. I’m going to do
exactly this with the list I’ve compiled
if I don’t get a single response in the
entire twelve months.”

There was, in fact, a just fair re-
sponse to the first salvo; and by the
time the sixth letter was out the re-
turns were so good that the dealer
felt his faith was amply justified. After
the sixth month fewer new customers
were ‘brought in; ‘but the people who
had responded once or oftener kept
coming. The dealer, however, kept up
the campaign with the entire list for
the entire period; and got several good
customers from among the laggards.

Another dealer carries on a sys-
tematic campaign along the same lines.
He is picking up new names and ad-
dresses every month of the year. As
soon as he gets a line on a newly-
married couple, he sends a letter of
congratulation. After that, he simply
sends the regular letter each month.
Each prospect is card indexed; and
each month he checks over the pros-
pects who have received his adivertis-
ing for an entire year. These are
dropped. Meanwhile, new names have
taken their places. In each month’s
check up, prospects who have removed
from town or are otherwise beyond
reach are dropped from the list.

What type of advertising matter
should 'be sent out? That depends to
some extent on the community, and to
some extent on the individual prospect
—and to some extent on the dealer. It
is worth while for any dealer, not con-
tent with direct-by-mail advertising, to
make the personal acquaintance of his
prospects and size them up. In regard
to the mailing matter, however, some
merchants keep the stenographer busy
in her spare time typing individual
letters; some are satisfied with mimeo-
graphed form letters; some send
merely printed matter.

“Make your letter as much like a
personal talk as you can,” one experi-
enced dealer says. This is sound ad-
vice. A note of personal friendliness

Michigan Hardware Co.

is. worth a good deal in business-
getting.

Play up, too, the idea of starting
the new home right. Most newly-
married couples, if not all, expect to
improve on their parents. They are
not going to make any of the old,
time honored mistakes. So it is good
policy for the hardware dealer, in his
follow-up campaign, to emphasize the
idea—better still, to give a graphic
word picture—of the modern, properly
equipped home. Emphasize the wis-
dom of the housewife being complete-
ly outfitted for her work. If you're
discussing, say, aluminum, quote prices,
not merely on sing'e items, but on
combination outfits. The average
newly-married couple will respond to
this line of argument.

Avoid stock phrases. Just imagine
you're talking to a friend who has just
“got married. Put yourself in your
friend’s place. What will appeal to
him—or to her? What arguments will
carry weight? Then stick to the line
of argument that will appeal.

It is a good thing to set aside a day
or two or even a ‘whole week at the
end of June as “June Bride’s Day” or
“June Bride’s Week.” Through your
newspaper advertising, and directly, in-
vite newly-married couples in particu-
lar and everybody else in general to
come. Have several sections of your
store fixed up to represent the model
kitchen, the model laundry room, etc.
Use these model arrangements to dis-
play your lines and bring out the idea
of complete and comprehensive house-
ho!d equipment. Put on demonstra-
tions of various household articles.
Serve cookies, biscuits, coffee or tea
made at your demonstration. Make
this a big event, and it will prove a
good advertisement for your store.

Victor Lauriston.

——>++___

Carter & Steere, dealers in general
merchandise at Elsie, write the Trades-
man that they renew their subscription
with pleasure,

 

 

100-108 Elisworth Ave., Corner Oakes
GRAND RAPIDS, MICHIGAN

4

Wholesalers of Shelf Hardware, Sporting
Goods and

FISHING TACKLE

 

Manufacturers and Distributors of
SHEET METAL ROOFING AND FURNACE SUPPLIES,
TONCAN IRON SHEETS,
CONDUCTOR PIPE AND FITTINGS.

We Protect our Dealers.

_ THE BEHLER-YOUNG CO.

(SAME DAY SHIPPERS)

Wholesale Only.

342 MARKET ST., S. W.

EAVETROUGH,

GRAND RAPIDS, MICH.

 

Beppo

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June 3, 1931

MICHIGAN TRADESMAN

 

Jackets For Dinner Dresses.

The array of Summer evening frocks
that has made its appearance in the
last few weeks is more interesting than
usual. It presents contrasts in mellow
colors (not as barbaric as those prom-
mised for the Autumn) and extremes in
range of fabrics. The first permits
women to give vent to their long in-
hibited artistic desire to create, and
array themselves in, daring color
schemes; the second allows them to
adapt their choice of an evening ward-
robe to their bank account, and to do
it within the mode.

The list of materials used for eve-
ning frocks includes the old standbys:
Satin, chiffon, crepes, lace and the new
materials (resurrected from a past pop-
ularity), organdie, eyelet embroidered
cotton and linen, mousseline de soie,
point de’esprit and dimity.

The question of how. to dress for
daylight dining in town has been more
satisfactorily solved this year than at
any time since daylight saving was in-
troduced. Creators of fashion have de-
creed that most of the Summer evening
dresses (with the exception of the very
formal ones) shall have some sort of
an accompanying wrap, whether it be
jacket, bolero, cape or scarf.

The most practical are the suits. The
daylight dining suit is not the conven-
tional affairs that comes to mind with
the word “suit.” It leads a double life:
To outward appearances it is an ultra-
smart afternoon costume; in reality it
is an evening gown in disguise. This
becomes apparent when the wrap is
removed. The gown is semi-decollete
—sometimes the decolletage is carried
to the waits-line in the back — and
sleeveless. Its finish and detailed treat-
ment place it in the class of the in-
formal evening dress. This type of suit
is being made in satin, flat crepe and
chiffon.

One of the most satisfactory models
of this description is Patouw’s in black
and white satin. The neck-line of the
white blouse is quare in the front; the
back has a slot opening that comes
nearly to the waist, the black satin
circular skirt is joined to the blouse
at the hip-line. Its only ornament is
a brilliant buckle that marks the waist-
line. It is as dashing as it is simple.
Over it is worn a white satin finger-
length coat that has a sleek close line;
the collar is slightly rolling, the sleeves
are long and tight.

But, if you would have something
not as shimmeringly conspicuous as
satin, there are the satisfactory chif-

_fon and crepe ensembles in brown,

dark blue and black combined with
cream, white and flesh. The lighter
color is used for the blouse and to edge
the neck and sleeves of the jacket.

More distinctive of evening festivi-
ties and brilliant lights are the creations
in lace. Typical of the best of these
ensembles is a Champcommunal model
in an opaline green silk lace. The
decolette. gown is perfect for evening
wear. The front panel of the skirt, set
in with bands of triple crepe Elizabeth,
gives it a classic line; the circular treat-
ment on the sides of the skirt permits
it to flare gracefully. The jacket is
trimmed with a picot edging of the
crepe.

And laces lend themselves to the
black and white theme, yielding results
that are youthful enough to please the
sophisticated, and sophisticated enough
to appeal to the youthful The handling
depends upon the kind of lace used and
the nature of the gown. The con-
servative ensemble has a jacket of
black with a blouse of white. The
youthful one is made with a jacket
and blouse of white, only the skirt
being black. Molyneux has united a
white novelty lace with black crepe
Elizabeth in a striking suit. The lace
blouse, which has a popular revers
treatment, is finished in points around
the hip-line where it joins the skirt.
The point motif is carried out at the
bottom of the sleeve and edges the
jacket of double crepe.

Lace takes on a different character
and seems filmier and more romantic
when it is used with flowered chiffons.
Frequently the kower pattern of the
chiffon is cut out and appliqued on the
lace, giving it the effect of light em-
broidery done on a cobweb. The most
ealborate model of lace and chiffon
seen by the writer this season is an
ecru princess gown with luscious pink
chiffon roses edging the bottom of a
wide flounce that dips into a little train
on one side of the skirt. The roses rise
in garland fashion to the hip-line and
also encircle the bertha.

The models in which chiffons of solid
clor and laces dyed to match are com-
bined are too numberous to describe.
They range from the simple to the
elaborate, their extravagance depend-
ing upon the quality of the lace used
and the intricacy of the pattern of the
gown. The formal ones are full decol-
lete, the transparency of the lace only
hints at a decolette in those that are
semi-dress. Like the satin and the
crepe costumes they have their jackets,
in which the lace treatment used in the
gown is carried out.

Scarfs are very important as an ad-
junct to the daylight saving gown
where there is no accompanying wrap.
The evening scarf this Summer is no
straight strip of chiffon. It is as in-
tricately cut and shaped as the skirts
with their godets, panels and flounces.
They are bi-colored and tri-colored and
have wing--like ends that float from
the shoulders in the back.

“The sweet and girlish” organdie,
more or less associated with subdebs
a decade ago, is now appropriate for
the woman approaching middle age.
The embroidered organdie, eyelet cot-
tons and batistes are competing with
chiffons and lace and will share the
honors with the older favorites in town
restaurants and country clubs _ this
season. The organdies bring the 1860's
to life again with their berthas, their
ruchings and tiny bouquets of pink and
blue flowers.

Many of the eyelet embroideries are
in the modish pastel tints. A beautiful
model seen is of the softest green. The
embroidered linen is combined with
plain linen, the latter being used for
the blouse and a hip-length yoke on
the skirt. The embroidery is used for
the lower portion of the skirt, which
is almost circular, and for a jaunty
bolero. A strip of the embroidery

edges the circular decolette—N. Y.
Times.
—2+-___
Nine Ways of Doing Things.

There are about nine ways that men
respond to responsibility, and here
they are:

“I won't” is a trap.

“T can’t” is a quitter.

“I don’t know how” is too lazy.

“IT wish I could” is a dreamer.

“T might” is waking up.

“T will try” is on his feet.

“T can” is on his way.

“T will” is at work.

“T did” is the “tboss.”

By checking your answers to the
call of duty, you can ‘by this conveni-
ent table tell exactly where you stand
on the ladder of success.

2 ee
Carelessness

Adds to your troubles.

Subtracts from your earnings.

Multiplies your aches and pains.

‘Takes interest from your work.

Discounts your chances.

Divides your thoughts.

Lessens your chances for success.

Cancel me—and I add to your hap-
piness.

%

Kent Products Co.

Service Distributor

Eskimo Creamed Cottage
Cheese.
Borden Cheese.
Meadow Gold Butter “June
Flavor.”

Grand Rapids and Western
Michigan
Phone 64-929

 

 

 

I. Van Westenbrugge

Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)

Nucoa

KRAFT (CHEESE

All varieties, bulk and package cheese

“Best Foods’’

Salad Dressings
Fanning’s
Bread and Butter Pickles

Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD
OTHER SPECIALTIES

 

 

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting
GRANDE BRICK CoO.
Grand Rapids.
SAGINAW BRICK Co.
Saginaw. :

=

 

These Be Our
Leaders

 

 

 

Sold only by

The Blodgett-Beckley Co.

Members India Tea Bureau
Main Office Toledo
Detroit Office and Warehouse
517 East Larned Street

 

 

 

 

SARLES

Detective Agency
Licensed and Bonded

Michigan Trust Bldg.
Grand Rapids, Mich.

 

 

 

 

 

 

Phone 61366

JOHN L. LYNCH
SALES CO.

SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising

209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

 

eam taprromec nario ae eee ee

 

24

EE a aE ee ee ee a ee eee

MICHIGAN TRADESMAN

June 3, 1931

 

HOTEL DEPARTMENT

News and Gossip Concerning Hotel
Men.

Los Angeles, May 30—The bond-
holders of the Park-American Hotel,
at Kalamazoo, have taken over the
property, according to press reports,
and will operate it in the future.
Through a protective committee, com-
posed of Joseph E. Brown, iS. B. Mon-
roe and: Earl ‘H. Shepard, a call has
been issued tto all holders of first mort-
gage bonds for a deposit of their se-
curities with the Bank of Kalamazoo.
The call further states that none of the
principal of these ‘bonds has been re-
tired; and all is now outstanding and
secured ‘by first lien on tthe property.
The company is and has been operat-
ing at a loss, with the result that the
interest has not ‘been paid on the bonds
for the past year, and the Itrustee under
the provisions of the bond indentures
has paid insurance premiums and de-
linquent taxes levied and assessed
against the property for the protection
of the ‘bondholders. It is understood
that George Chism, who has had the
management of the hotel for some
time, will continue in charge, and the
presumption is that as far as the trav-
eling public is concerned, it will make
no difference with the service rendered,
which is acknowledged to have been
highly satisfactory. It is simply a
qustion of falling off of patronage due
to business depression. As the public
and hotel fraternity already knows, the
Park-American was managed for many
vears by Ernest McLean, and was an
outstanding success, ‘but the owners
were anxious to build on additional
rooms, an undertaking which Mr. Mc-
Lean. did not favor, with the result
that this gentleman severad his con-
nection therewith and attached him-
self to an Indianapolis proposition.
The ‘Columbia, under the management
of Frank Ehrman, had added a large
quota of rooms, and further hotel
building operations in Kalamazoo did
not seem desirable. However, the
Park-American is desirably located,
splendidly constructed and provided
with up-to-date equipment in every
way, and with. a return of normal con-
ditions, under its present management,
is bound to pay out very nicely. The
original American House, of forty
vears ago, owned and managed by
Fred Hotop, was an institution with a
National reputation, in the largest
“village” in the country, and was run
on the strictly American plan, three
square meals and a comfortable room,
at $1.50 per day. The older commer-
cial men remember it very well, and
my own road experience brought me
in contact with it manv times. ‘Hotop
was areal landlord, and his wonderful
wife was a most desirable partner.
Don’t we ali remember the panful of
doughnuts which daily found their
way into the lobby, fresh from the fat,
and the red apples and cider in evi-
dence every evening? These good
souls passed on to their reward long
ago, but after their demise, the \Park-
American was conceived, a prodigious,
at that time, affair, and while operated
on different lines from the Hotop in-
stitution, proved successful. Charley
Hayes at one time largely financially
interested in the enterprise, used to
get a lot of comfort out of the
fact that it was a “going” affair. I am
optimistic enough to believe that it
will before long return. to the divi-
dend paying list.

 

‘Originally Connecticut was the pie
counter of the world. From my own
experience I know that up to a very
grecent period, at least, it was one of
the chief items on the breakfast bill
of fare, at the principal hotels in that
state. Quite possibly it still is. But
whi'e the Nutmeg ‘State is entitled to
all the glory of priority, it has ‘finally
become a National necessity. The
popular ‘ballad, ‘Cut yourself a piece

of cake,” has been changed ito “Grab
yourself a hunk of pie,” to get one’s
share of the billions of hunks which
are turned out periodically. Southern
California residents devour approxi-
mately 20,000,000 each year, according
to a survey recently made by one of
the big packing houses interested in
supplying “shortening.” Men are the
most confirmed pie-gobblers. Each
individual male more than 18 years of
age, it is estimated, eats 150 pieces a
year. Apple pie reigns supreme as the
favorite, with the good old pumpkin
variety following as a close second.
Of course in the “winter” period,
mince pie has its inning. There are
forty pie “foundries” in ‘Los Angeles
—big ones. In these institutions every
stage of manufacture is accomplished
by machinery. ‘The paste runs through
between immense cylinders, similar to
those employed in the manufacture of
paper, the disks of crust, automatically
laid in ‘tins. are filled from enormous
hoppers, after which they are placed
on long trays, holding a dozen, at-
tached to an endless belt which carries
them through the ovens, and lands the
completed affair. at a point some dis-
tance away. The public do the rest,
at the hotels, restaurants and drug
stores—principally the latter.

 

A lot of hotels and restaurants spoil
an otherwise appetizing table de’hote
meal offering, by leaving out an im-
portant item—salad. At a negligible
cost this essential might tbe added and
the expense compensated for by ab-
breviating somewhat the heavier items.
A lot of folks nowadays consider a
tasty salad one of the chief elements of
a meal and I certainly agree with them.

George Gidley, lonk known as own-
er of Hotel iMontague, :Caro, recently
disposed of his interest in the hotel to
Karl Kinsey, and, according to reports,
will become a resident of ‘Southern
California. Mr. Gidley ran a remark-
ably good hotel, and was well known
among traveling men as well as by
members cf his own fraternity in the
Wolverine (State. I wish I _ could
catch up with him out here and try
and return some semblance of the hos-
pitality he used to pass out to me
when I was gathering dues for the M.
H. A. There are none better.

 

 

One of the best ways to play safe
when cashing checks for strangers is
for the cashier to ask himself, “Would
my bank cash this check for this
man?” Except for the fact that he has
been trained to expect this service,
there is no reason in the world why
the unknown guest should expect the
hotel man to do for him, in the way
of providing funds, what the (bank,
with its superior facilities for meeting
such situations, would not do.

It is a curious fact that the average
small business man does not know
whether the is making or losine money.
He sees a store or restaurant full of
customers and apparently a lot of
money coming in. Not until the
smash does he realize that he has been
doing business at a loss. I know a
Detroit man who has made a fortune
buying and selling the same restaurant.
He succeeds where others fail because
he knows exactly the number of slices
of tomatoes, for instance, he can put
on a. plate and make a profit. He
knows the exact margin of profit in
every order the places on the table,
while others just guess at it.

It having been some weeks since I
had undertaken a.tour of exploration
at the instance of some good friend
with a comfortable car, and a desire
to help out the oil monopolists. but
last week-end a good samaritan came
along and took me up to Pismo Beach,
about 200 miles along the new Roose-
velt Highway, on the way to San
Francisco. Thousands of those who
have passed through this district or

 

 

 

  

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The
Pantlind Hotel

The center of Social
and Business Activi-
ties in Grand Rapids.

Strictly modern and
fire-proof. Dining,
Cafeteria and Buffet
Lunch Rooms in con-
nection.

750 rooms — Rates
$2.50 and up with
bath.

 

 

 

 

 

 

YOU ARE CORDIALLY
invited to visit the Beauti-
ful New Hotel at the old
location made famous by
Eighty Years of Hostelry
Service in Grand Rapids.

400 Rooms—400 Baths
Menus in English

MORTON HOTEL
ARTHUR A. FROST

Manager

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

HOTEL
CHIPPEWA
MANISTEE, MICH.

Universally conceded to be one of
the best hotels in Michigan.
Good rooms, comfortable beds, ex-
cellent food, fine cooking, perfect

service.
Hot and Cold Running Water and
Telephone in every Room.

$1.50 and up
60 Rooms with Bath $2.50 and $3
HENRY M. NELSON, Manager

——

“We are always mindful of

‘ our responsibility to the pub-

lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
ERNST W. NEIR, Manager.

 

 

Republican Hotel
MILWAUKEE, WIS.
Rates $1.50 up—with bath $2 up

Cafeteria, Cafe, Sandwich Shop
in connection

Park Place Hotel
Traverse City
Rates Reasonable—Service Superb
—Location Admirable.

GEO. ANDERSON, Mgr.
ALBERT J. ROKOS, Ass’t Mgr.

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular .Priced Cafeteria in Cen-
nection. Rates $1.56 up.

E. &. RICHARDSON, Proprietor

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.

Representing
& $1,000,000 Investment.
250 an with Private
th

Buropean $1.50 and up per Day.

RESTAURANT AND GRILL

Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

 

 

HOTEL OLDS

LANSING
200 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates
GEORGE L. CROCKER, Manager.

 

 

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWART R. SWETT, Mgr.
Muskegon ote Michigan

 

 

 

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June 3, 1931

stopped. at one of the famous cafes
where they serve the well-known
Pismo clams, ‘have been unaware that
this portion of ‘San Luis Obispo county
has anything to offer the tourist other
than the huge bivalves for which it is
Nationally famous Here among other
interesting sights is to be found what
is ‘believed to be the longest ‘beach on
either coast, a twenty-two mile strip,
feasable undoubtedly for automobile
speed contests, and’ even now used for
speed trials of minor importance. The
beach is of a peculiar texture, which
gives it a firmness permitting maxi-
mum speed the entire length while the
sand is still wet from the receding tide.
The ‘beach is formed by the jgreat Bay
of ‘San ‘Luis, one of the six major bays
on the 1200 mile ‘California coast line.
This bay was discovered in 1542 by
Cabrillo who sailed into it with his
ships and ‘found a natural rock wharf
in an inner cove providing safe anchor-
age for his boats. This cove, known
as (Cave Laning, was used not only by
Cabrillo ‘but by smugglers and. pirates
for years until the first legitimate free
traders entered ithe port of San Luis.
Back from this wharf-like shelf of
rocks are great caves capable of hous-
ing fifty people or more. ‘The floor of
this stone landing place carries great
wrought iron shafts imbedded in solid
rock to a depth of ifive or six feet, to
which are attached rings, some of
them three feet in diameter, rings that
were made from iron as wide as a
man’s wrist and of wrought iron and
have rusted down to half that size.
They form an interesting spectacle for
the few motorists who have found the
way to ,this historic spot. Half a
dozen of these great iron rings are
fastened to the floor of the Cave
Landing and great post holes have
been cut out of the solid rock. Of
course, naturally, where once there
were pirates and ‘brigands, there are
also stories, more or less authenticated,
about the use of these rings for de-
taining ‘certain prisoners until such
time as the tide should “flow” and en-
gulf them. Interesting as this really
is, it is only one of a number of un-
usual features at Pismo that are now
attracting more than ordinary atten-
tion from tourists who have found that
this trip from Los Angeles furnishes
One of the most spectacular and beau-
tiful motoring jaunts to tbe found in
California. The scenic sections of this
trip are of unusual beauty, as the trav-
eler is enabled to enjoy the ocean, in-
numerable palisades and coast line
scenes of beauty and then turn into
the mountains for miles through high-
ly picturesque canyons, with fertile
valleys spread out below the climbing
cars. It might tbe timely to state that
the Roosevelt ‘Highway, on which
much work is already being done, is
projected to run via the ocean front,
where conditions permit its being so
constructed. from Nome, Alaska, to
the city of Buenos Ayres, South Amer-
ica. That portion so far constructed,
mostly in California varies from 100
to 150 feet wide, and is of concrete. It
is expected that construction in the
United States will be completed with-
in three years. It may be a lifetime
before it is entirely done, but it is
worth contemplating. Just back of
the sand dunes at Pismo, is a series
of natural lakes twenty-five feet deep
and several hundred acres in area. A
section of the big highway runs along
their banks, and through the Arroyo
Grande Valley, about 50,000 acres of
the most fertile soil in California. The
largest flower seed gardens in the
world are jocated in this valley, from
whence they are sent to every civilized
country. iA great many ‘hot sulphur
springs are found in this vicinity. in
the early days many millions of the
famous Pismo clams were itaken from
the theach for commercial purposes.
Great plows were used to dig ‘them up

and old-time residents of \Pismo tell:

of days when they saw dozens of great
wagons with eight horses tugging at

MICHIGAN TRADESMAN

them pulling off the beach with tre-
mendous loads of clams. Now the
state game and fish department has
limited each person to fifteen clams
daily and they must be at least five
inches in length. ‘Clam digging is
considered a wonderful sport. The
floor of Pismo \Beach extends out into
the bay at such a gentle slope that
bathers wade out a thousand feet be-
fore they are more than up to their
waist, and undertows and rip-tides are
unknown,

 

The Saginaw Hotels Co., ot which
E. H. Hubbell is president, has taken
over the Benjamin Franklin Hotel, in
that city, and will henceworth operate
same. The house was leased some-
thing like a year ago to William H.
Rich, succeeding ‘Curlee & Palmer,
who took over the property upon the
death of William F. Schultz, who man-
aged it for many years. Effective at
this time, the name of this hostelry,

the second largest in Saginaw, has
been changed from _ the Benjamin
Franklin to the Franklin. Plans are

under way for a complete rejuvenation

of the -hotel, but there will be no
change whatever in the operating
force, which comprises Harry ‘W.

Billings and Jack Ochsenkehl.

The Fort Shelby Hotel Co., Detroit,
operators of Hotel Fort Shelby, have
purchased !the Van Ettan Lake Lodge,
near Oscoda, from Mrs. Frank G.
‘Cowley, and have already announced
plans for developing this popular prop-
erty. Andrew Smith, one of the Fort
Shelby staff, will be manager of the
Property which will hereafter he
known as “Van Ettan-on-the-Lake.”
It is planned to operatte same ithe year
round. The hotel was erected by the
late F. G. Cowley in 1925, and is of
concrete and wood construction, four
stories high, 150 feet long and 65 feet
wide, with spacious verandas facing the
lake. The entire lower floor is de-
voted entirely to a huge lobby and a
dining room seating 250,

——_

_'Carl Schleh has replaced the Schleh
Hotel, at Sand Lake, destroyed by
fire three years since, with a group of
cottages and a commodious dining hall
and bath room and will erect addition-
al cottages, operating same on ‘the
cabin hotel plan.

Preston D. Norton, general manager
of the Norton and Norton-Palmer ho-
tels in Detroit and Windsor, and chair-
man of the executive board of the
Michigan ‘Hotel Association, has again
accepted the appointment of chairman
of the committee for placing students
taking the four-year course in hotel
management at the Michigan State
College with the hotels for laboratory
work during the summer vacation.
Which means that “Pres.” in addition
to multitudinous other duties is prov-
ing that he is a good fellow, by lining
up openings for these young people.

 

‘Charley Renner, he of Niles and St.
Joseph, Michigan, and Laporte and
Mishawaka, Indiana, is reported to be
making extensive improvements on his
Hotel Rumely, at LaPorte. He is
putting in a lot of new baths. Charley
has probably more friends than any-
one you know of in his line, but he
has always had a bushel of them, and
was never too busy to communicate
with me once in a while, or at ‘east
through the intervention of his very
clever private secretary at his Niles
headquarters, but of late he has ibeen
somewhat dilatory and I have been
obliged tc translate the warblings of
the feathered tribe to get any sort of
a line on what he is doing.

 

‘Certain communities in ‘California
are next year going to try what is
known as the double platoon system of
school operation, which means that the
educational facilities will be doubled

with the one outlay for buildings
prover. In other words there will be
two school sessions each day, continu-
ing from 7 a. m. to noon, to ‘be follow-
ed by another session lasting from
noon until 5 p. m. Two corps of
teachers will ibe employed, but there
will be but the one investment in
buildings, no increased expense for
the janitor service, and very little
more for heating. ‘It is estimated that
the saving will be equivalent to 30 per
cent. Now if communities will go one
step farther and build their churches
with a view to utilizing them as class
rooms during that portion of the time
when there is no other use for them,

the poor taxpayer can take an extra.

breath. Frank S. Verbeck.’

 

RESORTERS WILL LIKE
OMMERCIAL HOTEL
MRS. S. SAMPSON, Cateress,
from Chicago.
Best meals in Michigan, no fooling,
we mean it. Hundreds say so.
Good Beds.
PENTWATER, MICHIGAN

25

 

In
Kalamazoo
It’s
PARK-AMERICAN

 

George F. Chism, Manager

 

 

New Hotel Elliott
STURGIS, MICH.
50 Baths 50 Running Water
European

 

 

D. J. GEROW, Prop.

 

 

 

 

CODY HOTEL

IN THE HEART OF THE
CITY OF GRAND RAPIDS

Division and Fulton

RATES
$1.50 up without bath
$2.50 up with bath

CODY CAFETERIA IN
CONNECTION

 

 

HOTEL

OJIBWAY
The Gem of Hiawatha Land
ARTHUR L. ROBERTS
Deglman Hotel Co.

Enjoy the delightful Govern-
ment Park, the locks, the
climate and drive.

Sault Ste. Marie Michigan

 

 

 

Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St W.
GRAND RAPIDS, MICH.

 

 

CHARLES RENNER HOTELS

Four Flags Hotel, Niles, Mich., in
the picturesque St. Joseph Valley.

Rumely Hotel and Annex, La-
Porte, Ind.

Edgewater Club Hotel, St. Joseph,
Mich., open from May to October,

All of these hotels are conducted
on the high standard established
and always maintained by Mr.
Renner.

 

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

GEO. W. DAUCHY, Mgr.

HOTEL
DETROITER
ROOMS 7T5O BATHS

FREE GARAGE
UNDER KNOTT MANAGEMENT

 

SINGLE ROOMS
Wane

PRIVATE BATH

ake

NO HIGHER

Decorating
and
Management
Facing FAMOUS
Grand Circus Park. Oyster Bar.
ele
800 Rooms’ - . - 800 Baths

Rates from $2

HOTEL TULLER

HAROLD A. SAGE, Mgr.

 

 

 

Gea UReEapeDerneoy era one te

 

eineae ier str MEM ease ay 4

MICHIGAN TRADESMAN

 

June 3, 1931

 

DRUGS

Michigan Board of Pharmacy.
President—Orville Hoxie, Grand Rapids.
Vice-Pres.—Clare F. Allen, Wyandotte.
Director—Garfield M. Benedict, San-

dusky.

Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids.

Michigan State Pharmaceutical
Association.
President—John J. Watters, Saginaw.
First Vice-President—Alexander Reid,

Detroit.
Second Vice-President — F. H. Taft,
Lansing.
Secretary—R. A. Turrell, Croswell.
Treasurer—P. W. Harding, Yale.

 

Be a Coach—Not a Boss.

Be a coach, not a boss. This is the
idea that has helped in a fine way to
build up a $30,000 a year fountain busi-
ness at the end of only two years for
M. W. DeWitt, proprietor of the Piller
Pharmacy in Lincoln, Nebraska. And
the growth continued as is shown by
the fact that May of 1929 outpointed
May of the year previous by $700. A
lot of the business is due to the ex-
cellence of the fountain itself that was
built according to the desires of the
fountain coach that DeWitt employed
as soon as he took charge of the store
whose fountain business had gone to a
low ebb during the regime of a foun-
tain that was a back number. But be
the fountain as good as it may, unless
it has a competent head it will fall far
short of the intended goal. Thus rea-
sons DeWitt, and thus agrees W. O.
Miller, the head fountain man who
compares himself to a coach in college
athletics.

The Piller Pharmacy specializes in
serving the student body of the Uni-
versity of Nebraska, although it seems
to be in no more favorable location for
this than are various other of the drug
stores along Lincoln’s main business
thoroughfares. This class of trade de-
sires service that is quick without the
appearance of hurry, and the service
must be neat, clean, stylish and orderly,
and the formulas must include only the
best materials that the market affords,
according to Miller. “Talk about stu-
dent demand,” he remarked. “The
young folks to-day are not making any
demands of the drug store. They
merely leave it alone if things don’t
suit them.”

Forty-four tables for service are on
the Piller Pharmacy floor. There are
stools along part of the fountain length
and every evening the cars line up
along the curb while Miller, as coach,
encourages his help to proceed in a
way that will most benefit the whole
drug store business.

“In order to get fellows trained our
way we never hire those with fountain
experience,” related Miller. “On the
surface it may appear that rules of
service are about the same at all good
fountains, but they are not. The man
with experience is hard to break of the
tricks he has learned before, and is in-
clined to believe that our rules are
wrong and his ideas are right. But
take the bright young chap who is am-
bitious to learn and though he be green
as a gourd in the beginning, before
long he has been trained to the point

that will put him on his best behavior
in the presence of customers.”

The fellow experienced at other foun-
tains wants to push along regardless of
the rules of the squad with which he
has been enlisted. Holding him back
becomes an almost insolvable problem.
And toeing the mark is something to
be firmly impressed upon some of the
inexperienced class, says Miller, es-
pecially after they have learned just
enough to inspire them with confidence
in their own ability to give service.

“The new recruit breaks in with
cleaning up,” Miller continued. (Our
conversation took place in the early
morning before the business began to
hum.) “And I keep impressing him
with the great need for neatness. This
much learned, he is called to help out
in preparing formulas, and here the
coaching must be most thorough else
he, like so many theros, will overload
the formula and deprive the business
of some of its legitimate profits,

But overloading a formula is a fault
other than that of waste, Miller stop-
ped to explain. It means that the dishes
are not uniform. The customer gets
one quality to-day and another to-mor-
row which is something that may not
please him, whereas if his favorite
fountain dish retains its consistency or
taste and flavor he becomes so habitu-
ated to it that the same call at a com-
petitive fountain brings with it a cer-
tain disappointment.

“We train our boys never to ask a
customer if there is anything else.
They'd all do it were we to allow it.
Such an enquiry can receive no other
answer than no. We have them all
suggesting things additional in the
fountain fare, including lunch. For ex-
ample, if a customer orders coffee and
a sandwich, and the one serving him
suggests pie, and the pie is acepted,
that’s sold. The coffee and the sand-
wich only were ordered. Be more than
an order taker, we teach, and by using
the coach idea we find that the boys
take pride in qualifying for the game.”

As soon as another of the force of a
dozen arrives at his shift, he goes into
the basement where he dons his suit
of white duck coat and trousers, plus
the white apron and cap. The para-
phernalia is kept religiously clean, of
course, the same as is the fountain with
all of its glistening service of glass and
silver.

Passing out of that fountain every
dish and drink pays its little share of
profit, said DeWitt, the proprietor.
“One thing we sell close is malted
milk, for it is on that we specialize,
serving a thick one for twenty cents.
It is the leader that has laid the foun-
dation for a fine business in beverages,
something that it is a great satisfaction
to dispense.”

One of the big sellers in beverages
is ginger ale. Constant suggestion of
the fountain force, and bottles as cold
as modern refrigeration can make
them, have kept the trade on this ar-
ticle growing. Besides the service with
it over the fountain and at the curb,
t is sent out all over the city in three
bottle lots or more by regular store
delivery system which is in charge of a
man driving a car.

Keep suggesting ginger ale and a

certain percentage of the customers
will respond. There are always those
who come for a drink not knowing
exactly what will be best to hit the
thirsty spot. And if this ginger ale is
absolutely cold, its eeffct is electrical,
so another devotee for the sparkling
refreshment has been won. This is
about the way that Miller at the foun-
tain expressed it. :

In the basement the reserve stock of
beverages is kept on ice and from there
it is carried up in case lots as the apart-
ment in the White Knight fountain
provides room for more,

While in connection with the foun-
tain there is a luncheonette, coffee is
the only hot item served from it. All
the sandwiches are of the cold, simple
kind like ham, cheese and peanut but-
ter.

DeWitt disposed of a store in a town
of five hundred and then ventured into
the purchase of the Lincoln store
whose business, especially for the foun-
tain, had declined to a low ebb. He
put a good man in charge and paid him
a bonus.

“That’s the only way to do it,” con-
cluded DeWitt. “First find the head
fountain man who knows his business
and furnish him with inducements to
build trade; give him full swing and
the chances are you'll get along. And,”
he added, “see to it that the public
feels at home in your store, which it
will if you get the right personnel on
the force.”

—_~+ + >___
When Nobody Cares.

When nobody cares everybody is in
danger. In the face of the steadily
rising rate of mortality from motor
accidents the legislature of New York
State has passed, without a dissenting
voice, a bill lowering the license limit
for minors from eighteen years to six-
teen. Thus discretion is cast to the
winds and orderly attempts at regula-
tion in the interest of public safety
become farcical. What can be done to
create a decent sense of public re-
sponsibility is hard to determine. With
enough cars under license to take the
entire population for a ride at one time,
the evil is nearly one hundred per cent.
in practical operation. Soon the or-
dinary pedestrial will have to take to
tree-climbing for safety. Yet it is stil
possible to find people who shudder
over the old tables of the grinding out
of human lives in heathen sacrifice by
the Hindu car of Juggernaut.

2-2
A Few Preliminaries.

“Has you made all arrangements for
your marriage, Mandy?”

“Well, not quite, Dinah. I’se got to
‘buy a trooso, an’ rent a house, an’ get
mah husband a job, an’ buy hima good
suit o’ close an’ get some regular
washin’ to do. An’ when them’s done
ah kin name the happy day.”

DETROIT DOINGS.

 

Late Business News From Michigan’s
Metropolis.

E. A. Cumiskey has been elected
trustee by creditors of Arkoff Bros.,
retail shoes, 626 and 692 Gratiot
avenue, in involuntary bankruptcy. As-
sets are given as $500 and liabilities as
$7,324. Creditors with unsecured
claims of $500 or more are: Endicott
Johnson Corp., Endicott, N. Y., $724;
Weyenberg Shoe Manufacturing Co.,
Milwaukee, $1,136; Florsheim Shoe Co.,
Chicago, $1,340,

Involuntary bankruptcy proceedings
has been filed in the U. S. District
Court against Clarence Gottesman, re-
tail dry goods, 7446 Michigan avenue,
by Irwin I. Cohn, attorney, represent-
ing Sklare & Elias Co., $482; National
Dry Goods Co., $476; Schoenfeld &
Schoenfeld, $277. Assets are estimated
to be about $10,000, and liabilities ap-
proximately $15,000.

The composition of 10 per cent.,
payable in promissory note due six
months, is not for the best interests of
creditors in that assets properly ad-
ministered will pay creditors consider-
ably larger dividend, it is stated by
Referee Paul H. King in a report to
the U. S. Court here on specifications
in opposition to confirmation of the
composition filed in involuntary bank-
ruptcy proceedings against John Roe-
sink, retail men’s wear, 13 Campus
Martius. The report gives liabilities
scheduled, after giving effect to reduc-
tion in amount of claims made on rec-
ord by debtor’s attorney, as totalling
approximately $105,000, and appraised
value of assets in hands of receiver at
$28,565, and points to undisputed tes-
timony that assets could be liquidated
for this amount. In addition the deb-
tor is holder of record title of value
parcel of real estate, out of which ad-
ditional funds may be realized for the
estate, it is stated. The report further
points out*that there are circumstances
which, while not indicative of any
fraudulent intent, lead to the conclusion
that the offer of composition was not
made with degree of good faith con-
templated by Bankruptcy Act. Failure
of the debtor to schedule real estate
is referred to in the refere’s report as
not having been accompanied by fraud-
ulent intent. It is also pointed out that
failure to schedule indebtedness to
Francis K. Petz and associates, owner
of building leased by the debtor, was
not in any way fraudulent, but was the
outgrowth of a situation where dis-
agreement exists over purpose of de-
posit of $10,000 in Liberty bonds by
the debtor with owner of building,
which the debtor claims was for faith-
ful performance of lease.

News of the prohibition of auto-
matic, or 100 per cent. free-wheeling,

 

217 Eugene St.

 

HOEKSTRA’S ICE CREAM

Cream of Uniform Quality

An Independent Company
Phone 30137

‘Grand Rapids, Mich.

 

 

4 ¥ ue
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7
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s &r

 

June 3, 1931

in thirteen Eastern states and _ the
Province of Ontario is received calmly
in Detroit. The ruling by the Eastern
Conference of Motor Vehicle Admin-
istrators has no effect upon the free-
wheeling offered as passenger-car
equipment. The principle of the stan-
dard equipment free-wheeling, which
makes its use optional with the driver
of the vehicle, already has the full
approval of motor vehicle departments
as being consistent with regulations
forbidding coasting on down grades.

The decision was not without its
degree of interest here, however. Mo-
tor car company executives regard it
as a positive indication that motor ve-
hicle officials are watching closely de-
sign developments with a view to their
effect upon safety. Manufacturers fully
appreciate the worth of this. Their
comments show that they regard of-
ficial approval of new developments as
a double assurance of their safety and
a quicker way to public acceptance.

New model introductions this week
included additions to lines which re-
cently have been changed. Hudson
supplemented its present series with a
$1,375 de luxe brougham on a chassis
having a wheelbase of 126 inches. The
offering came right on the heels of the
company’s announcement of optional
free-wheeling.

Announcement of ‘May production of
motor vehicles within the next few
days will settle whether May or April
will have the lead for the year in car
output. One or the other is almost
certain to show the highwater mark.
To exceed April, May will have to
have done better than 350,000 units,
which many think it did.

There is some doubt in Detroit that
the full merit of the industry’s policy
regarding new model announcements
will be shown this year. It has been
expected that the result would be a

MICHIGAN TRADESMAN

WHOLESALE DRUG PRICE CURRENT

Prices quoted are nominal, based on market the day of issue.

~

spread of sales over a wider period.
A current slackening of demand, how-
ever, has upset these expectations.

Veterans in Detroit grew reminiscent
when workmen began to demolish the
old Cadillac plant at Cass and Amster-
dam avenues a few days ago. The
factory, which has outlived its use-
fulness, was the scene of Henry ford’s
venture with the Detroit Motor Car
Co. It was not a success and the
plant was taken over by Henry M.
Leland in 1903. There, Leland made
the Cadillac one-cylinder car, which
sold for around $900. Cadillac con-
tinued in the plant until it moved a
few years ago to its present structure
on the West side.

———_—.--

Low Price Hose Mills Oversold.

As a result of the very strong ten-
dency to low-priced hosiery and nain-
sook underwear, the sales of a group
of hosiery and underwear mills special-
izing in these products, for the first
quarter of this year have exceeded the
volume for the entire year of 1930.
This group includes nine mills, three-
fourths of the production of which is
hosiery of all types, and sells prin-
cipally to the large chains and some
jobbers. The mills have been unable
to accept several large orders recently,
due to their inability to promise definite
delivery dates, it was said.

——_~>-~————_—

I can think of nothing more deplor-
able than the condition of a man, able
and anxious to work, but unable to
secure work, with no resources but his
labor, and perhaps with others even
more helpless dependent upon him. Un-
less he is willing to starve and see
those who justly look to him for sup-
port also starve, his only alternative
is to seek charity and, failing in that, to
steal.

 

PICNIC SUPPLIES,

Grand Rapids

 

Seasonable Merchandise
Base Balls, Indoor Balls, Golf Balls
GOLF SUPPLIES—Clubs, Bags, Etc.
TENNIS SUPPLIES—Balls, Rackets, Etc.
INSECTICIDES. ROGERS HOUSE PAINT
ROGERS BRUSHING LAQUER

WALL PAPER CLEANERS
SODA FOUNTAIN SUPPLIES
KODAKS AND FILMS

MOTH KILLERS — ANT KILLERS
BATHING SUPPLIES — FOOD JUGS
SPONGES — CHAMOIS — ETC.

Complete Sample Line Always on Display
Hazeltine & Perkins Drug Co.

Michigan -

PAINT BRUSHES

Manistee

 

 

27

 

Acids
Boric (Powd.).. 10 @ 20
Borie (Xtal) -.10 @ 20
Carbolic -...-... 38 @ 44
Cltrie= 22.0 -- 44 @ 60
Muriatic ~~... 3%4@ 8
DG 22 $ @ 16
Oxalic: <.-..... 15 @ 265
Sulphuric ------ 34@ 8
TNartarie —.- 48 @ 55
Ammonia
Water, 26 deg... 07 @ 18
Water, 18 deg... 06 @ 15
Water, 14 deg... 5%@ 13
Carbonate -..... 20 @ 25
Chloride (Gran.) 08 @ 18

Fir (Oregon) .. 65@1
Per: ooo 2 50@2 75
Tolu ---------. 2 00@2 25

Barks
Cassia (ordinary). 25@ 30
Cassia (Saigon) -. 40@ 60
Sassafras (pw. 50c) @ 40
— Cut (powd.)

ee 30
Berries
Guneh) @ 90
ign eo @ 2
Juniper -—-..--.--- 10@ 20
Prickly Ash ~_.--. @ 50
Extracts
Licorice ~~~... 60@ 175

Licorice, powd. -. 60@ 70

Flowers
Arnica --........ 75@ 80
Chamomile Ged.) 35@ 45
Chamomile Rom. @ 90

Gums
Acacia, Ist ~--..- 60
Acacia, 2nd -.-— 50
Acacia, Sorts -...
Acacia, Powdered
Aloes (Barb Pow) 35@ 45
Aloes (Cape Pow.) 25@ 35

Aloes (Soc. Pow.) 75@ 80
Asafoetida --.... 50@ 60

OWe coo @ 7
Camphor .....--. 87@ 9
Guaiac .......... @ 60
Guaiac, pow’d -.. @ 7
TNO @1 25
Kino, powdered... @1 20
Myrrh oo @1 15
Myrrh, powdered 1 25
Opium, powd. 21 00@21 50

Opium, gran. 21 00@21 50
Shellac, Orange 40@ 50
Shellac, White 65@ 70
Tragacanth, pow. 1 25@1 50
Tragacanth -... 2 WW@2 35
Turpentine ~.-. @ 2

insecticides

Arsenic
Blue Vitriol, bbl. @
Blue Vitriol, less 08@ 15
Bordea. Mix Dry 10%@ 21
Hellebore, White
powdered -..... 15@ 25
Insect -Powder_.
Arsenate, Po. 11 @25
Lime and Sulphur
Dry ——- 09@ 23

Paris Green ____ 25@ 45
Leaves
Buchu 22.2 @ 50
Buchu, powdered @ 60
Sage, Bulk _..... 25@ 30
Sage, % loose -- @ 40
Sage, powdered _ @ 35
Senna, Alex. -... 50@ 175

Senna, Tinn. pow. 30@ 35
Uva. Ural... 20@ 2%

Olls

Almonds, Bitter,

true, 2 7 50@7 75
Almonds, Bitter,

artificial .___ 8 00@3 25
Almonds. Sweet,

 

FUG 2250s 1 50@1 80
Almonds, Sweet,
imitation -... 1 00@1 25
de .. 75@1 00
Amber, rectified 1 50@1 75
Anige 2 00@2 25
Bergamont -... 6 00@6 25
Ome oo 00@2 25
Cassia —.......-. 3 00@3 25
Castor ........ -— 1 65@1 80
Cedar Leaf -.... 2 00@2 25
Citronella ~.---. 1 00@1 20
Cloves ......-... 3 50@3 75
Cocoanut 22%@ 36
Cod Liver -.-.-- 1 40@32 00
Croton 22... 8 00@8 25

Cotton Seed -_.. 1 25@1 60
Cubebs -..-.-.. 5 00@5 25
Bigeron -....... 4 4 2
Eucalyptus ..... 1 25@1 60

---- 1 25@
Lavender Flow. 6 00@6 26
Lavender Gar’n. 1 25@1 60
Lemon 2 50@2 75
Linseed, boiled, bbl. @ 81
Linseed, raw, bbl. @ 78
Linseed,, bld., less 88@1 01
Linseed, raw, less 85@ 98

 

 

Mustard, fil. os. @ 30
Neatsfoot -.... 1 25@1 35
Olive, pure -... 3 00@5
Olive, Mal

yellow - 8 50@3 00
Olive, Malaga,

green __ -. 2 85@3 2
Orange, Sweet 6 00@6 25

Origanum, pure. @2 60
Origanum, com’) 1 00@1 20
Pennyroyal .... 3 25@3 50
Peppermint -... 4 50@4 75
Rose, pure --.. 13 60@14 00
Rosemary Flows 1 50@1 75
Sandelwood, B.

L ....-..... 12 50@12 75

Sassafras, true 2 00@2
Sassafras, arti’l 75@1 00
Spearmint ~___ 5 00@5 25
Sperm ©. 1 50@1 75
Teng 222 00
Tar USP  -__... 15
Turpentine, bbl. _. @ 63
Turpentine, less 70@ 83
Wintergreen,

leaf -...-._.___ 6 00@6 25

Wintergreen, sweet

birch -...... 3 00@8 25
Wintergreen, art 76@1 00
Worm Seed -... 6 00@6 25
Wormwood -__ 10 00@10 25

Potassium

Bicarbonate -_... 35 40

chromate 2 15 25
Bromide -..._____ 69@ 85
Bromide _________ 54 71
Chlorate, gran’d_ 21 3
Chlorate, powd. 16@

or Xtal 17@ 24
Cyanide __.__.. 22@ 90
lodide 2.5 4 34@4 55
Permanganate __ 22%@ 35

Prussiate, yellow 35@ 45
Prussiate, red __
Sulphate

Roots

a -------.. 830@ 40
ood, powdered. 40
Calamus ________ $k
Elecampane, pwd. 20 30
Gentian, powd. — 20 30
Ginger, African,

powdered -.... 20@ 25
Ginger, Jamaica. 40@ 60
Ginger, Jamaica,

powdered -.._. 45@ 60
Goldenseal, pow. 3 00@3 50
Ipecac, powd. __ 4 00@4 60

Licorice 2... 35: 40
Licorice, powd._. 209 30
Orris, powdered. 35@ 40
Poke, Powdered 2@ 40
Rhubarb, powd. _. @1 00
Rosinwood, powd. @ 60
Sarsaparilla, Hond.

ground -........ @1 10
Sarsaparilla, Mexic. @ 60
Squills 35
Sauills, powdered 700 80
Tumeric, powd._. 20@ 25

 

Valerian, powd. _. @ 50
Seeds
Anise as 20@ 30
Anise, powered @ 35
Bird, 18 1. -- 13@ 17
Canary 222) 10@ 15
Caraway, Po. 30 25@ 80
Cardamon  ______ 25@2 50
Corlander pow. .30 15@ 25
ee 16@ 20
Fennell _________ 35@ 60
ee ¥%@ 15
Flax, ground __ %@ 15
Foenugreek, pwd. 15@ 25
Hemp. 2 -8@ 16
Lobelia, powd. __.. @1 100
Mustard, yellow 10@ 20
Musard, black... 20@ 25
15@
32 25@3 50
45@
12@ 18

Worm, American 25@ 30
Worm, Lavant — 6 50@7 00

Tinctures
Aconite ~_.---____ @1 80
PAGOR oi @1 66
Asafoetida —... @2 28
Srnicn 2 @1 50
Belladonna _______ @1 44
Benzoin ~_-.._____ @2 23

 

um
Opium, Camp. __
Opium, Deodorz’d
Rhubarb

99999099 HHHH9HOHHH9O9O
bat Ot Ob? BO fmt Pet st bed HO BO = BO OD 4 BO A DO OD ODED
SSPSSSSSSSRASKISSSSVSSS

Paints

Lead, red dry -_ 13%@13%
Lead, white dry 13% @13%
Lead, white oil 13%@13%
Ochre, yellow bbl. 2%
Ochre, yellow less 3@ 6

Venet’n Am. 3%@

Red V. .
Bore enet’n Eng. so.
@
Pee 54@1

Rogers Prep. __ 3 45@2 65

tS)

Msceillaneous

Acetanalid _... 567@ 7%
Alum 0 o6@ 12
a pone: and

eround ---..... 09
—a Subni- -*

eRCO 212
—. — or os

powdered ______ 06
Cantharides, po. 1 2601 bo
Calomel ._______ 2 72@2 82
Capsicum, pow'd 42@ 66
Carmine eS 8 9 vo
Cassia Buds ___ 20@ 30

47 64
Choral Hydrate 1 2091 60

Cocaine __.___ 12 13
Cocoa Butter ____ ts 90
Corks, list, less 30710 to

40-10
Copperas ee eee et 34@ 16
Copperas, Powd. a@ lv
Corrosive Sublm 2 00@2 30
Cream ‘Tartar __ 35@ 45
Cuttle bone ___ 4u@ 6u
Dextrine _._.____

6
Dover’s Powder 4 moe SD
Emery, All Nos. 10@ 15
Himery, Powdered @ 16
Epsom Salts, bbis. @03\%
bpsom Salts, less 38%@ 10
Ergot, powdered __ @4 00

Flake, White __. 15 20
Formaldehyde, Ib. 090 35
Gelatine 60@ 70

Glauber Salts, bbl. @uv2

Glauber Salts less ud pe
Glue, Brown ____ 20@ 30
Glue, Brown Grd 16@ 22
Glue, White -___ 27%)5@ 36
Glue, White grd. 25@ 35
Glycerine ______ 17%@ 40
Hops 22 76@ 9
Jodine -.._____ 6 45@7 00
Iodoform _______ 8 00@8 30
Lead Acetate __ 1i@ 25
Mace .. = bu

ee 1

Mace powdered__ o1

gpa ais eee 6 50@7
Orphine _.._ 13

oe A bosons a — 30
ux Vomica. pow. 15

Pepper, Black, Pw. ise a

 

Quinine, 6 oz. cans
Rochelle Salts __ 28
Saccharine _____ 2 60@2 765

40
PD, green _._ 15
Soap, mott cast ¢ %

Soap. white Castile,
Cee @15 00

Soap, white Castile
less, per bar __ @1 60
Sods Bicarbonate ano 2

nate 3:
Soda, Sal ______ ao x
Spirits Camphor @1 20
Sulphur, roll _.. 4@ 11
Sulphur, Subl. _. 4%@ 10
Tamarinds ______ 20: 2%
Tartar Emetic __ 70 75
Turpentine, Ven. 50@ 1765
Vanilla Ex. pure 1 50@2 00
Venilla Ex. pure 2 25@32 60
Zine Sulphate __ 0é@ 11

Webster Cigar Co. Bran
Websterettes $0
Cincog 26) 33 50
Webster Cadillacs __ 75 00
Golden Wedding

Panatellas ________ 75 00
Commodore _________ 95 00

een ee

 

 

  

a

MICHIGAN TRADESMAN

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues

 

 

 

ADVANCED DECLINED
Beef
Lamb Mutton
Coffee Pork
Smoked Hams
Gold Dust
AMMONIA CANNED FISH

 

~ =
MICA AXLE GREASE
O64 th. 4 5d
a ee fo
0 Ib. pails, per doz.
. pails, per doz. 12 60

. Pails, per doz. 19 15
. pails, per doz. 19 15

APPLE hae ut a
uaker, 24-21 oz., doz.
nen se 12-38 oz., doz. 2 35

BAKING POWDERS
Arctic, 7 oz. tumbler 1 35
Royal, 2 oz., doz. ---- 93

Ro 4 oz., doz. -—- 1 80
ory 6 oz., doz. ---- 2 45
Royal, 12 oz., doz. -_-. 4 80
Royal, 2% lbs., doz.-_. 13 75
Royal, 5 lbs., doz._--- 24 50

KC, 10c size, 8 oz. ~~ 3 70
KC, 15¢ size, 12 oz. -- 5 50
KC. 20c size, full lb... 7 20

. 25¢e size. 25 oz. -. 9 20
KG. 50c size, 50 oz. -. 8 80
KC, 5 Ib. size ~------- 6 85
KC, 10 lb. size ~----- 6 75

BLEACHER CLEANSER
Clorox, 16 oz., 248 -. 3 8
Lizzie, 16 oz., 128 .... 2 16

BLUING
Am. Ball,36-1 oz.,cart. 1 00
Boy Blue, 36s. per cs. 2 70

BEANS and PEAS

100 lb. bag
Brown Swedish Beans 9 00
Pinto Beans --..---- 9 35
Red -- 9 75

Kadney Beans
White H’d . Beans 5 35
Bla, ck Eye Beans --
Split Peas, Yellow -- 5.60
Split Peas, Green -... 6.50
Scotch Peas 4 70

BURNERS
Queen Ann, No. 1 and

aeoewnnn one

BOTTLE CAPS
Dbl. Lacguor, 1 gross
pkg., per gross -... 16

BREAKFAST FOODS
Kellogg’s Brands.
Corn Flakes, No. 136 2 85
Corn Flakes, No. 124 : 85

 
  

Pep, No. 224  .__--_ 70
Pep, No. 202 -..----. 2 00
Krumbles, No. 424 _.. 2 70

_-Bran Flakes, No. 624 2 45
Bran Flakes, No. 602 “1 50
Rice Krispies, 6 oz. __ 2 70
Rice Krispies, 1 oz. __ 1 10

Kaffe Hag, 12 1-lb.

RAMs 2 es 15
All Bran, 16 oz. ----~ 2 25
All Bran, 10 oz. ~----- 2 70
All Bran. % oz. ---- 2 00

BROOMS
Jewell, doz. ..-----~-- 5 25

Standard Parlor, 23 lb. 7 50
Fancy Parlor, 23 ib.__ 8 75
Ex. Fancy Parlor 25 Ib. 9 00
Ex. Fcy. Parlor 26 Ib. 9 50
PEN 1 75
Whisk, No. 3 ~------- 2 26

ROLLED OATS
Purity Brand

  
 
   
  

ia a ae
— a INSTANT (| PeOOMAR

sass

ee | & a 5
yf CuRITY OAT, Celia, |
Y rere

ASS
TESS

ChesO-Sainae
PREMIUM |
OATS

 

oie

Instant Flake, sm., 24s 1 80
Instant Flake, sm., 48s 3 60
Instant Flake, Ige., 18s 3 40
Regular Flake, sm.,24s 1 80
Regular Flake, sm., 48s 3 60
Regular Flake, lg., 188 3 40
China, large, 12s --. 315
Chest-o-Silver, lg., 12s 3 25

Post Brands.
Grape-Nuts, 24s -__.__ 3 80
Grape-Nuts, 100s -.__ 2 75
Instant Postum, No. 8 5 40
Instant Postum, No. 10 4 50
Postum Cereal, No. 0 2 25
Post Toasties. 36s -_ 2 85
Post Toasties, 24s -_ 2 85
Post’s Bran, 24s __-- 2 70

BRUSHES
Scrub
Solid Back, 8 in. -... 1 50
Solid Back, 1 in. -... 1 75
Pointed Ends -------- 1 25

 

Shoe
No. 4-0 -.......------— 2 25
No. 2-0 .-.....--.--—— 3 00

BUTTER COLOR
Dandelion -...----.---

 

CANDLES
Electric Light, 40 Ibs. 12.1
Plumber, 40 Ibs. 12.8
Paraffine, 6s ~---- 14%
Paraffine, 12s ------- 14%
Wicking ~.--------_--- 40

Tudor, 6s. per box -. 30

CANNED FRUITS

Hart Brand
Apples
No. 2 5 75
Blackberries
No. 2 35
Pride of Michigan -.-. 3 25
Cherries
Mich. red, No. 10 ~--.-11 75
Red, No. 2 eee ¥ .
Bea, No, 2 —.._____.
Pride of Mich. No. 2.. 3 55
Marcellus a 2 Ae
Special Pie -------... 60
Whole White -------- 3 25
Gooseberries
No. 10 2 00
Pears
19 oz; piass

Pride of Mich. No. 2% 3 80

5 No. 2%
Grand Duke, No. a
Yellow Eggs No. 2%4-. 3 25

Black Raspberries
Ne. 2 3 65
Pride of Mich. No. 2_. 3 25
Pride of Mich. No. 1-. 2 35

Red Raspberries
2. ee ae

4 60

No: oo 3 15

Marcellus, No. 2 ----_- 3 60

Pride of Mich. No. 2_. 4 00
Strawberries

No. oe

Marcellus. No. 2 _.... 3 25

Pride of Mich. No. 2. 3 75

Clam Ch’der, 10% oz. 1 35
Clam Chowder, No. 2. 2 76
Clams, Steamed. No. 1 3 00
Clams, Minced, No. % 2 25
Finnan Haddie, 10 oz. 3 30
Clam Bouillon, 7 oz._ 2 50
Chicken Haddie, No. 1 2 75
Fish Flakes, small __ 1 35
Cod Fish Cake, 10 oz. 1 55
Cove Oysters, 5 oz. __ 1 60
Lobster, No. %, Star 2 90
Shrimp, 1, wet  -_____ 215
Sard’s, 4% Oil, Key _. 6 10

Sard’s, 4% Oil, Key __ 5 00
Sardines, % Oil, k’less 4 75
Salmon, Red Alaska__ 3 76

» ea.
-- 1 35@2 25
Tuna, % Curtis, doz. 2 65
Tuna, 4s, Curtis, doz. 1 80
Tuna, % Blue Fin __ 2 00
Tuna, 1s, Curtis, doz. 4 75

CANNED MEAT

Beef, 4 oz. Qua. sli.
Beef, 5 oz., Am. Sliced
Beef, No. 1, B’nut, sli.
Beefsteak & Onions, s
Chili Con Car., 1s
Deviled Ham,

2
4
2
3
Beef, 2% oz., Qua., =e
3
4
3
1

Potted Meat, % Qua. 3%
Potted Ham, Gen. % 1 45
Vienna Saus. No. % 1 36
Vienna Sausage, Qua. $0

Veal Loaf, Medium __ 2 25
Baked Beans
Campbells ----......_ 80
Quaker, 16 oz. ~_______ 76
Fremont, No. 2 ...... 1 25

Snider, No. 1 -._..... 1 10
Snider, No. 2 ~~... 1 25
Van Camp, smali _... 90
Van Camp, med. ____

CANNED VEGETABLES
Hart Brand

Baked Seans
Medium, Plain or Sau. 15
No. 10, Sauce -_______ 5 60

Lima Beans
Little Dot, No. 2 __. 3 10
Little Quaker, No. 10.13 25
Little Quaker, No. 1 -_ 1 80
Baby, No. 2 75
Baby, No. 1 ~--_--... 1 80
Pride of Mich. No. 1. 1 55
Marcellus, No. 10 __.. 8 75

Red Kidney Beans
10

No. ee a ee

ND Be 3 70

OS 2 1 30

No: 8) 90
String Beans

Little Dot. No. 2 ____ 3 20

Little Dot, No. 1 -.__ 2 40

Little Quaker, No. 1-. 1 90
Little Quaker, No. 2 __ 2 90
Choice Whole, No. 10_12 75
Choice Whole, No. 2... 2 50
Choice Whole. No. 13 70

  

Cut, No, 30. 25
Cut No. 2 2 10
Cut, NO. 1 on -- 1 60
Pride of Mich. No. 2.__ 1 75
Marcellus, No. 2 _.._ 1 50
Marcellus, No. 10 ____ 8 25
Wax Beans
Litlet Dot, No. 2 ____ 2 75
Little Dot, No. 1 -___ 1 90

Little Quaker, No. 2__ 2 65
Little Quaker, No. 1 1 80
Choice Whole, No. 10_12 50
Choice Whole, No. 2__ 2 50
Choice Whol, No. 1__ 1 75

Cut. 6. 10:20 10 25
Cut. No. 2 __....._.. - 215
Cut No. 1 2... -- 1 45
Pride of Michigan _. 1 75

Marcellus Cut, No. 10_ 8 25

Beets

Small, No. 2% _____. 3 00
Etxra Small, No. 2 __ 3 00
Fancy Small No. 2 __ 2 45
Pride of Michigan __ 2 20
Marcellus Cut, No. 10_ 6 50
Marcel. Whole, No. 2% 1 85

Carrots
Diced. No. 2 ________ 1 30
Diced, No. 10... | 7 00

Cor
Golden Ban.,
Golden Ban., ;
Golden Ban., No. 10_10 75
Little Dot. No. 2 -___ 1 70
Little Quaker, No. 2 1 70
Little Quaker, No. 1.1 35
Country, Gen., No. 1__i 35
Country Gen., No. 2_. 1 70

Pride of Mich., No. 6. 5 20
Pride of Mich., No. 2_ 1 70
Pride of Mich.. No. 1_ 1 25
Marcellus, No. 5 ____ 4 30
Marcellus, No. 2 ____ 1 40
Marcellus, No. 1 ____ 1 15
Fancy Crosby. No. 2__ 1 70
Fancy Crosby, No. 1__ 1 45
Peas
Little Dot. No. 1 --__ 1 70
Little Dot, No. 2 ____ 2 50

Little Quaker, No. 10 12 00
Little Quaker, No .2__ 2 35
Little Quaker, No. 1__ 1 60
bifted E. June, No. 10_10 00
Sifted EB. June, No. 5__ 5 75
Sifted E. June, No. 2-_ 1 85
Sifted E. June, No. 1__ 1 40
Belle of Hart, No. 2.. 1 85
Pride of Mich., No. 10 8 7
Pride of Mich., No. 2__ 1 65
Marcel., i. June, No. 2 1 40

l., E. June, No. 5 4 60
Marcel., E. Ju., No. 10 7 50
Templar E. J., No. 2 1 32%

  

 

Templar EB. Ju., No. 10 7 00
Pumpkin
uO: 40 5 50
IO, Qe 1 75
O32 sas 1 40
Marcellus, No. 10 ____ 4 50
Marcellus, No. 2% ___ 1 40
Marcellus No. 2 _____ 115
Sauerkraut
Spinach
No. 8% 2 50
Nos 3 on
Squash
Boston, No. 3 ______ _ 1 80
Succotash
Golden Bantum, No. 2 2 60
Little Dot, No. 2 ---. 2 35
Little Quaker —_______ 2 25
Pride of Michigan -- 2 10
Tomatoes
NO AD oo 5 80
NO, 2% 2 25
NO = 22S a ge
Pride of Mich., No. 2% 2 10
Pride of Mich., No. 2-1 40
CATSUP,
Beech-Nut, small -___ 1 50
Beech-Nut, large ___. 2 30
Lily of Valley, 14 oz.__ 2 25
Lily of Valley, % pint 1 65
Sniders, 8 oz. _______. 1 55
Sniders, 16 oz. ______ 2 36
Quaker, 10 oz. ______ 1 35
Quaker, 14 oz. ______ 1 80
Quaker, Gallon Glass 12 00

Quaker, Gallon Tin __ 7 2
CHILI SAUCE
Snider, 16 oz. ..______ 3 15
Snider, 8 oz. _..__.___ 2 20

Valley, 8 oz. __ 2 25
Lilly Valley, 14 oz. _. 3 25

OYSTER COCKTAIL
3

Sniders, 16 oz. ______ 15
Sniders, 8 oz, ______ 2 20
CHEESE
Roquefort  _-.__...___ 60
Wisconsin Daisy ______ 16
Wiscnsin Flat _________ 16
New York June _______ 27
Sap Sago 2 40
riche oe 18
Michigan Flats ________ 15
Michigah Daisies ______ 15
Wisconsin Longhorn __ 16
Imported Leyden ______ 28
1 Ib. Limberger _______ 26
Imported Swiss ______ . 58

Kraft Pimento Loaf __ 25
Kraft American Loaf __ 28
Kraft Brick Loaf ______ 23
Kraft Swiss Loaf ______ 35
Kraft Old Eng. Loaf__ 44
Kraft, Pimento, ¥% Ib. 2 00
Kraft, American, % Ib. 2 00
Kraft, Brick, % Ib. __ 2 00
Kraft Limburger, 1% Ib. 2 00

CHEWING GUM
Adams Black Jack .... 65
Adams Bloodberry -... 65
Adams Dentyne  -..... 65
Adams Calif. Fruit —. 65
Adams Sen Sen ....__ 65
Beeman’s Pepsin _.__-_ 65

Beechnut Wintergreen_
Beechnut Peppermint...
Beechnut Spearmint -.
Doublemint
Peppermint, Wrigleys .. 65
Spearmint, Wrigleys  __ 65
Juicy Fruit -..-.....__

—— PK 2.

 
    

Droste’s Dutch, 1 lb... 8 50
Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, % Ib. 2 35
Droste’s Dutch, 5 lb. 60
Chacolate Apples .... 4 50

Pastelles, No. 1 __-. 12 60
Pastelles, % Ib. ....._ 6 60
Pains De Cafe _____.- 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles ___... 2 15

1 lb. Rose Tin Bon
BONS oo 1
7 oz Rose Tin Bon

PO 00
13 oz. Creme De Cara-

ONO oo 13 20
12 oz. Rosaces -...... 10 80
% Ib. Rosaces -.-.-._- 7 80
% Ib. Pastelles ..._.. 3 40
Langnes De Chats _. 4 80

CHOCOLATE
Baker, Caracas, %s -__. 37
Baker, Caracas, 4s _... 35
SLOTHES LINE

Femp, 50 ft. _.. 2 00@2 25
Twisted Cotton,

Off ais O0@2 25
Braided, 50 ft. __...__ 2 25
Sash Cord -...__ 2 60@2 75

COFFEE ROASTED
Blodgett-Beckiey Co.

Old Master -.......... 40

Lee & Cady

1 ib. Package
tiberty 28 17
Quaker Vacuum ______ 33
NeGrOwW oo 29
Morton House -_.._.. 37
Meno oe 27
eperial 66 39
Majestic 30%
Boston Breakf’t Blend 25

McLaughlin's Kept-Fresh

 

Coffee Extracts
M. Y., per 100 -...__ 2
Frank’s 50 pkgs. __ 4 25
Hummel’s 50 1 Ib. 10%

CONDENSED MILK
Leader, 4 doz.

Eagle, 4 doz. __._.___ § 00
MILK COMPOUND

 

Pawo TA 2 3 65
Page, Baby... 3 65
Quaker, Tall, 10% oz. 3 30
Quaker, Baby, 2 doz. 3 30
Quaker, Gallon, % doz. 3 30
Carnation, Tall, 4 doz. 3

Carnation, Baby, 8 dz. 3 65
Oatman’s Dundee, Tali 3° 65
Oatman’s D’dee, Baby 3 65
Every Day, Tall ____ 3 60
Every Day, Baby _ 3 40

June 3, 1931

eet. Tai tt 3
Pet, Baby, 8 oz.

  
 

Borden's Tall —._____ 3 65
Borden’s Baby ______ 3 65
CIGARS
PAvOORIA 35
Havana Sweets _____ 35
Hemeter Champion _.38
Canadian Club . 3

Ss 5
Robert Emmett __.. 75
Tom Moore Monarch 75
Webster Cadillac ____ 75
Webster Astor Foil_. 75
Webster Knickbocker 95
Webster Albany Foil 95
Bering Apollos ______ 95

SESSESSSSSE SSS

Bering Palmitas __ 115
Bering Diplomatica 115
Bering Delioses ____
Bering Favorita ____ 135 0¢
Bering Albas ______ 150 &
CONFECTIONERY

Stick Candy Pails
Pure Sugar Sticks-600c 4 00
Big Stick. 20 lb. case 17
Horehound Stick, 5 Ib. 18

: Mixed Candy
Kindergarten _____. 17
EON ee a 13
French Creams ________ 14
Paris Creams __________ 15
dupiter oo 10
Fancy Mixture ___.___ 17
Fancy Chocolate
; 5 lb. boxes
Bittersweets, Ass’ted 1 60
Milk Chocolate A A 165
ee ee ——wannne 1 60
Ocolate Nut Ro a
Blue Ribbon one i $0
: Gum Drops Pails
Anise ee 15
Champion Gums _______ 15
Challenge Gums _____ an ae

Jelly Strings

Lozenges Pails

A. A. Pep. Lozenges __ 15
A. A. Pink Lozenges __ 15
A. A. Choc. Lozenges__ 15
Motto Hears t_____.__ 18
Malted Milk Lozenges __ 21
Hard Goods Pails
Lemon Drops __________ 17
O. F. Horehound drops 16
Anise Squares __________ 16
Peanut Squares ________ 18
Cough Drops Bxs
Putnam’s 1 35
Smith Bros __-__ 1 50
puden'g 2 1 50

Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 85
4 oz. pkg., 48s, case 3 4¢@

ei _preciattian
ineapple Fudge ______
Italian Bon Bons ______ 7
Banquet Cream Mints__ 23
Silver King M.Mallows 1 15
Handy Packages, 12-10c 30

COUPON BOOKS
50 Economic grade 2 66
100 Economic grade 4 60
500 Hconomic grade 20 00
1000 Economic Srade 37 5u
Where 1,000 books are
ordered at a time, special-
ly Printed front cover is
furnished without charge.

CREAM OF TARTAR
6 lb. boxes ___. deme O8

DRIED FRUITS

Apples
N. ¥. Fey.. 50 lb. box 13
N. Y. Fey., 14 oz. pkg. 16

Apricote
Evaporated, Choice ____ 17
Evaporated, Fancy ____ 22
Evaporated, Slabs

Citron
40°23: bom 36
Currants
Packages, 14 oz. ______ 17
Greek, Bulk, lb. ______ 16%
Dates
Dromedary, 36s ______ 6 75
Peaches
Evap. Choice -_____.___ 11
amy ee 15
Peel
Lemon, American ______ 28
Orange, American _____ 28
Raisins
Seeded, bulk ________ 0834

Thompson’s s’dless blk 08
Thompson’s seedless,

15 oz. ---. 10%
Seeded, 15 oz, ________ 10%

California Prunes
90@100, 25 Ib. boxes__@05%
. boxes._.@06
. boxes__.@06%
. boxes__@07%
- boxes__.@08%
- boxes._.@09%4
. boxes..@12
'b. boxes._.@15
. boxes..@17%

 

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June 3, 1931

Hominy :
Pearl, 100 lb. sacks ._ 3 50

Macaroni
Mueller’s Brands
9 oz. package, per doz. 1 34
9 0z. package, per case 2 20

Bulk Goods
Elbow, 20 Ib. ~__-_- 54@7%
Egg Noodle, 10 Ibs. __ 14
Pearl Barley se
Barley Grits __--_----5 00
Os 3 75

Ss

Kast Indig 2.20002. 10

Tapioca
Pearl. 100 Ib. sacks _. 09
Minute, 8 oz., 3 doz. 4 05
Dromedary Instant -_ 3 50

Jiffy Punch
3 doz. Carton _-__ ___ 2 25
Assorted flavors.

FLOUR
Vv. C. Milling Co. Brands
Laly White 2

Harvest Queen ________
Yes Ma’am Graham,
SON So ee eee 2 20

Lee & Cady Brands

American Eagle ___-
Home Baker ___.___.

FRUIT CANS
M

ason
F. O. B. Grand Rapids
Half pint 7 50

One pine oo 7 75
One quart =... 9 10
Half sallow —.... 12 15

Ideal Glass Top

Eiait pint 22 00
One Vint: 2 9 50
One quart ...2 2... 11 15
Half gallon — _.______ 15 40
GELATINE
Jell-O, 3 doz. ~__-____ 2 85
Minute, 3 doz. ___--- 05
Plymouth, White ____ 1 55
Quaker, 3 doz. ~_____ 25

JELLY AND PRESERVES
Pure, 30 Ib. pails ____ 3 30
Imitatin, 30 Ib. pails 1 60
Pure, 6 oz., Asst., doz. 90
Pure Pres., 16 oz., dz. 2 40

JELLY GLASSES
8 oz., per doz 22:

OLEOMARGARINE
Van Westenbrugge Brands
Carload Distributor

  

NUCOR, PID. oko ee 144
Holiday, 1 Ih. 2... 12%

Wilson & Co.’s Brands
Oleo

 

MATCHES
Diamond, 144 box  —. 4 25
Searchlight, 144 box... 4 25
Ohio Red Label, 144 bx 4 20
Ohio Blue Tip, 144 box 5 00
Ohio Blue Tip. 720-1c 4 00
*Reliable, 144 ________ 3 15
*Federal, 144 ____-___ 3 95

Safety Matches
Quaker. 5 gro. case... 4 25

MULLER’S Feet

Macaroni, 9 oz. ~-----

Spaghetti 9 oz. -_---- 22
Elbow Macaroni, 9 oz. 2 20
Egg Noodles, 6 oz. -... 2 20

Egg Vermicelli, 6 oz. 2 20
Egg Alphabets. 6 oz... 2 20
Egg A-B-Cs 48 pkgs.__ 1 80

NUTS—Whole
Almonds, Tarragona... 19
Brail, Large -.----_--- 23
Fancy Mixed -_....__
‘Filberts, Sicily -_ ._- 20

Peanuts, Vir. Roasted 11
Peanuts, Jumbo. std. 13

Pecans, 3, star ---._- 25
Pecans, Jumbo ------ 40
Pecans, Mammoth --_ 50
Walnuts, Cal. --.. 27@29
Epekory 222 07

Salted Peanuts

Fancy, No. } 14
Shelled
Almonds Salted -.---.__ 95
Peanuts, Spanish
325° 1b. bags 22. 12
Milberts | 220 32
Pecans Salted ~_.._-_. 87
Walnut Burdo ---.-...
Walnut, Manchurian _. 65

MINCE MEAT
None Such, 4 doz. ___ 6 47
Quaker, 3 doz. case __ 3 50
Libby. Kegs, wet, lb. 22

OLIVES
4 oz. Jar, Plain, doz.
10 oz. Jar, Plain, doz.
14 oz. Jar, Plain, doz
Pint Jars, Plain, doz.
Quart Jars, Plain, doz.
1 Gal. Glass Jugs, Pla.
5 Gal. Kegs, each ___-
34 oz. Jar, Stuff., doz.
6 oz. Jar, Stuffed doz.
944 oz. Jar, Stuff., doz.
1 Gal. Jugs, Stuff., dz.

bo Ht 2 OLDS om DO
o
o

PARIS GREEN

 

Bel Car-Mo Brand
24 1 tb. Ting 4 35
8 oz., 2 doz. in case -_ 2 65
25° 1bo pais: 8
26 Ib. pails <2

PETROLEUM PRODUCTS
Including State Tax
From Tank Wagon

Red Crown Gasoline —_ 16.7

Red Crown Ethyl -_. 19.7

Solite Gasoline  ____ a 19:7

In fron Barrels

Perfection Kerosine __ 12.6

Gas Machine Gasoline 39.1

Vv. M. & P. Naphtha__ 20.8

1SO-VIS MOTOR OILS
In Iron Barrels

Rashes 1
Medium: 2 77.1
Breawy. 2.38 (Td
Ex: Heavy 202 77.1

 

eb se 65.1
Medium 2.2 200200 65.1
ERGAW ooo 65.1
Special heavy -_______ 65.1
Extra heavy --_--____ 65.1
Polarine. “We” 22 65.1
Tranmission Oil _____ 65.1
Finol, 4 oz. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 30
Parowax, 100 lb. -__ 7.3
Parowax, 40, 1 lb. __ 7.55
Parowax, 20, 1 lb. __ 7.8
sjemdac, 12 pt. cans 3 00
Semdac, 12 qt. cans 5 00
PICKLES
Medium Sour
5 gallon, 400 count ._ 4 75
Sweet Small
16 Gallon, 2250 _..___ 27 00
5 Gallon, 780 _______~ 9 75
Dil) Pickles
Gal. 40 to Tin, doz.__ 10 25
No. Wing 2255520
32 oz. Glass Picked__ 2 25

32 oz. Glass Thrown 1 90

MICHIGAN TRADESMAN

Dit! Pickles Bulk
+» 200 3 6

 

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS

Battle Axe, per doz. 2 65
Torpedo, per doz. --.. 2 50
POTASH
Babbitt’s, 2 doz. ---. 2 75
FRESH MEATS
Beef
Top Steers & Heif. ____ 14
Good St’rs & H’f. ____ 13
Med. Steers & Heif. —-_ 12

Com. Steers & Heif. -. 11

Veal
"ROD ee oe 13
QOOG 11
Medium: 2.05520 09
Lamb
Spring Lamb ... 21
Good 17
Modtumy 22 ee 14
POOr ee 10
Mutton
Good 10
Medium ~____ pe ee 08
OOP 422224 10
Pork
Hotnomed. os 15
PRUE 12
Shoulders ~___--______ 10
Soareribs 220 08
Neck bones 05
Trimmings 2 t 7%
PROVISIONS
Barreled Pork
Clear Back __ 25 00@28 00

Short Cut Clear26 00@29 00

Dry Salt Meats
DS Bellies __ 18-20@18-12

  

Lard

Pure in tierces ______ a
60 Ib. tubs ___.advance \%
50 lb. tubs ____advance
20 Ib. pails _.__.advance %
10 Ib. pails __._.advance %
5 Ib. pails ____advance 1

3 Yb. pails ____advance 1
Compound tferces ____ 11%
Compound, tubs _____ 12

Sausages

Bolocna: 16
Giver 2.3 ae 18
Frankfort: 2252000007) 20

Ore: 2 31
Neal or 2 19
Tongue, Jellied ___ - 35
Headcheese _._...._____ 18

Smoked Meats
Hams, Cer. 14-16 lb. @19
Hams, Cert., Skinned

16-18 Ib.
Hem ey beet

nuckles —-_______ @33

California Hams __
Picnic Boiled . neal

Hams ________ 20 25
Boiled Hams _____ reo
Minced Hams ______ @16
Bacon 4/6 Cert. 24 @28

Beef
Boneless, rump 28 00@36 00
Rump, new __ 29 00@35 00

Liver

 

Beet 26a 1

Call 2 eas =

Porkecsi 08
RICE

Fancy Blue Rose ____ 5 10

Fancy Head ____..__ 07
RUSKS

Dutch Tea Rusk Co.

Brand.

36 rolls, per case ____ 4 26
18 rolls, per case ____ 2 26
12 rolls, per case ____ 1 50
12 cartons, per case __ 1 70
18 cartons, per case __ 2 55
36 cartons, per case __ 5 00
SALERATUS
Arm and Hammer __ 3 75
SAL SODA
--anulared, 60 Ibs. cs. 1 35
Granulated, 18.2% Ib.
packages __..________ 1 00
COD FISH
Middles 222500. 20

-- 30
11h

HERRING

Holland Herring
Mixed, Kegs -----__-__ 9
Mixed, half bbls. --.. 11 35
Mixed, bbls ~__-_-.___
Milkers, Kegs ~.._-___ 1 05
Milkers, half bbls. _. 12 50
Milkers, bbls. 22 25

Lake Herring
% Bbl., 100 Ibs. ____ 6 50

Mackeral
Tubs, 60 Count, fy. fat 6 00
Pails, 10 Ib. Fancy fat 1 50

White Fish
Med. Fancv. 100 Ib. 12 90
Milkers, bbls. —_____ 18 50
K K K K Norway __ 19 50
S Ibs paile 2 1 40
Cut-Lunech __________ 1 50
Boned, 10 Ib. boxes __ 16

SHOE BLACKENING

2 in 1, Paste, doz. ___ 1 35
B. Z. Combination, dz. 1 35

Dri-Foot, doz.  ______ 2 00
Bixbys, Dozz. ~_______ 1 35
Shinola, doz. -.______ 90
STOVE POLISH
Blackne, per doz 35

Rises Silk Liquid, dz.
lack Silk Paste, doz.
Enameline Paste. doz.
Bnameline Liquid, dz.
E. Z. Liquid, per doz.
Radium, per doz. ____
Rising Sun, per doz.
654 Stove Enamel, dz.
Vulcanol, No. 5, doz. 95
Vulcanol, No. 10, doz. 1 35
Stovoil, per doz. -____ 3 00

SALT
fF. O. G. Grand Rapids
Colonial, 24, 2 lb.
Colonial, 30-14% ______ 1 2
Colonial, Iodized. 24-2 1 35
Med. No. 1 Bblis. ____ 2 90
Med. No. 1, 100 lb. bk. 1 00
Farmer Spec., 70 lb. 1 00
Packers Meat, 50 lb. 65
Crushed Rock for ice
cream, 100 lb., each xa
Butter Salt, 280 Ib. bbl.4 00
Block, 50 lb. : 4
Baker Salt. 280 lb. bbl. 3 80
14, 10 Ib., per bale ____ 2 10
50, 3 Ib., per bale ____ 2 50
28 lb. bags, Table _.__. 40
Old Hickory, Smoked,
6-10 Ib.

IND hat ak ah ek ek bt ek
ww
on

 

Free Run’g, 32 26 oz. 2 40

Five case lots ------ 36
Iodized, 32, 26 oz. __ 2 40
Five case lots ______ $0

BORAX
Twenty Mule Team

84, 1 Ib. packages __ 3 35
#8, 10 oz. packages _. 4 40
96, % oz. packages __ 4 Gt

CLEANSERS

 

80 can cases, $4.80 per case

WASHING POWDERS

Bon Ami Pd., 18s, box 1 90
Ron Ami Cake. 18s ._1 se

BriiG:. 8
Climaline, 4 doz. ---- 4 20
Grandma, 100, 5c ---- 3 50
Grandma. 24 Large -. 2 54
Gold Dust, 100s ------ 3 70

Gold Dust, 12 Large
Golden Rod, 24 ~---_- 4
La France Laun., 4 dz. 3
Old Dutch Clean, 4 dz. 3 40
Octagon, 96s 3
Rinso, 40s 3
Rinso, 24s 5
Rub No More, 100, 10
OF
Rub No More, 20 Lg. 4 00
Spotless Cleanser, 48,

Of oe 3 85
Sani Flush, 1 doz. __ 2 25
Sapolic, 3 doz. ___.__ 3 15
Soapine, 100, 12 oz. _ 6 40
Snowboy, 100, 10 oz. 4 00
Snowboy, 12 Large __ 2 65
Speedee, 3 doz. 7 20
Sunbrite, 50s _ 2 10
Wyandote, 48 ________ 4 75

 

Wyandot Deterg’s, 24s 2 75

SOAP
Am. Family, 100 box 5 60
Crystal White, ,100 __ 3 50
Big Jack, 60s ________ 4 4
Fels Naptha, 100 box 5 5
Flake White, 10 box 8 35
Grdma White Na. 10s 3 50

Tap Rose, 100 box ____ 7 40
Pairy, 100 Goe .... 4
Palm Olive, 144 box 9 50
Lava, 100 box ________ 44
Octagon, 120) 22... 5 00
Pummo, 100 box ____ 4 85

Sweetheart, 100 box __ 5 70
Grandpa Tar, 50 sm. 2 10
Grandpa Tar, 50 Ige. 3 5"
Trilby Soap, 100. 10¢ 7 #5
Williams Barher Bar, 9s 7
Williams Mug, per doz. 48

SPICES
Whole Spices

  
 

Allspice, Jamaica ____ @380
Cloves, Zanzibar __.. @47
€assia, Canton 2: @25
Cassia, 5c pkg., doz. @40
Ginger. Africa: = 2 @19
Mace, Penang ______ 1 00
Mixed. No. § 22 223 @s2
Mixed, 5c pkes., doz. @45
Nutmegs, 70@90 ____ @50
Nutmegs, 105-1 10 __. @48
Pepper, Black 2... 25
Pure Ground in Bulk
Allspice, Jamaica ___. @33
Cloves, Zanzibar -_.. @53
Cassia,.Canton =. @29
Ginger. Corkin .:. @30
Mustard: 222023 @29
Mace, Penang _.. = 1 05
Pepper, Black 2.3 @27
Nubmess oe @35
Pepper, White ________ @44
Pepper, Cayenne _____ @36
Paprika, Spaish ~_____ @36
Seasoning
Chili Powder, 15c ____ 1 35
Celery Salt, 3 oz. ___. 95
Same 2 OF. eee 90
Onion Salt —_ 2 E86
Gare so 1 35
Ponelty, 3% oz. ____ 3 25
Kitchen Bouquet ____ 4 50
Laurel Leaves ______ 20
Marjoram. 1 07. _ 2... 9¢e
Savory, ¥ 02. 22222223 90
‘Ehyme, 1 om se 90
Fumeric, 236 oz. 2. 90
STARCH
Corn
Kingsford, 40 Ibs. __ 11%
Powdered, bags —_____ 3 25
Argo, 48, 1 lb. pkgs. 3 03
Cream 48-9 4 40
Quaker, 40-1) 2205) 22.
Gioss

Argo, 48, 1 lb. pkgs. 3 03
Argo, 12, 3 Ib. pkgs. 2 13

Argo, 8, 5 Ib. pkgs. __2 45
Silver Gloss. .8, ls __ 11™.

Elastic, 64 pkgs. __-_ 5 10
Miser 4929) eo
Tiger, 50 Ibs, —.22 2.2) 2 75
5 SYRUP

Corn

Blue Karo, No. 1% __ 2 69
Blue Karo, No. 5, 1 dz. 3 78
Blue Karo, No. 10 __ 3 58
Red Karo, No. 1% __ 2 90
Red Karo, No. 5, 1 dz. 4 04
Red Karo, No. 10 __ 3 84

imit. Maple Flavor
Orange, No. 1%, 2 dz. 3 25
Orange, No. 5. 1 doz. 4 99

Maple and Cane

Kanuck, per gal. ____ 1 50
Kanuck, 5 gal. can __ 6 60
Maple
Michigan. per gal. _. 2 75
Welchs ner gal __. 2 26
COOKING OIL
Mazola
Pints, 2 doz. 2. 5 75
Quarts, 1 doz. ________ 5 25

Half Gallons, 1 doz. — 11 75
Jallons. % doz. -___ 11 30

29

TABLE SAUCES

Lee & Perrin, large. 5 75
Lea & Perrin, small._ 3 =

Pepper 2.2.22 Se 1

Royal Mint -_ ~~ ._... 2 40
Tobasco, 2 oz. ~._____ 4 25
Sho You, 9 0z., doz... 2 25
A-1, ee - 4 75
A=) small 2 85
Caper, 2 On. 2.20 3 30

TEA
Blodgett-Beckley Co.
Royal Garden, % Ib. 15
Royal Garden, 4% Ib __ 77

 
  
 

Japan
Medium -________ ~w~- 35@%
Choice: 52 - 87@62
Fancy .. . --- 52@61
No. T-Nibbe 220s 64
1 Ib. pkg. Sifting ______ 14
Gunpowder
Choice 2 40
Waney 2 47
Ceyton
Pekoe, medium ________ 67

English Breakfast
Congou, medium _______ 28
Congou, Choice ____ 35@36

Congou, Fancy ____ 42@43
Oolon
Mediu Pett cae 39
Chofee 22 ie es 45
Fancy So Saeed eg
TWINE
a 3 ply cone _____ =. 88
otton, ply Balls ____
Wool, 6 ply 2 ee .
: VINEGAR
Cider, 40 Grain ______ ‘18
White Wine, 80 grain _ 25
White Wine. 40 grain__ is
WICKING
No. 0, per Gross =. 80
No. 1, per 8ross _____ 1 25
No. 2, per gross _____ 1 60
No. 3. per gross 2 30

Peerless Rolls, per doz. $0

Rochester, No. 2, a 6
Rochester, No. = dons te
Rayo, per doz. | 75
WOODENWARE
Baskets
Bushels, narrow band,
wire handles ____ 1 76
Bushels, narrow band,

wood handles _____! 1
me oon handle__ s0

arket, single handle_
Market, extra . go

Splint, large Se 3 80
Splint, medium 222 == 7 50
Splint, small (05 02) 6 50
Churns
Barrel, 5 gal., each __ 2 40
Barrel, 10 fal., each__ 2 55
3 to 6 gal., Per gal. _. 16
Pails
10 qt. Galvanized ____ 2 60
12 at. Galvanized __ 2 85
14 qt. Galvanized =n 6 40
12 at. Flaring Gal. Jr. 5 00
10 qt. Tin Dairy 4 00

Traps
Mouse, Wood, 4 holes. 60

Mouse, wood, 6 holes_ 70

Mouse, tin, 5 holes
Rat, wood ey a
Rat. spring ______ 1 00
Mouse, Spring 20
: « Tubs
sarge Galvanized ____ 8 75
Medium Galvanized __ 7 75
Small Galvanized === 6:96
Washboards
Banner, Globe ________ 5 50
Brass, single 25

Gis ane |
Double Peerless ______ 8
Single Peerless ____ 7 5¢
Northern Queen ______ 5
Universal 7

ee ee ae 25
Wood Bowis

13 in. Butter _____ 5 00

15 in. Butter _____ 9 00

17 in. Butter ____ | 18 00

19 in. Butter ____ 25 00

WRAPPING PAPER

Fibre, Manila, white __ 05
No. 1 Fibre

cE 06
Butchers DF __ oot
WRVate = Ol ee 06%
Kraft Stripe ___._ 09%
YEAST CAKE
Magic, 3 doz. _______ 2 70
Sunlight, 3 doz. ______ 70
Sunlight, 1% doz. ___ 1°35
"east Foam, 3 doz. __ 2 70
"east Foam. 1% doz. 1 35
YEAST—COMPRESSED

Fleischmann, per doz. 30

 

 

30

MICHIGAN TRADESMAN

June 3, 1931

 

NEW PLANT VARIETIES.

 

Remote Countries Penetrated To Ob-
tain Seeds and Cuttings.

A palm tree which yields an edible
vegetable from the young shoots, a
delicate sugar from its sap, a fragrant
fruit of which the hull is edible, and
leaves useful for a variety of purposes;
a potato substitute which grows to the
size of a large pumpkin; and a blue-
berry which grows well on dry, sandy
soil far from streams are among plants
of which seeds or cuttings have been
brought to the United States recently
by the Office of Foreign Plant Intro-
uction, Department of Agriculture, ac-
cording to an oral statement May 28
by Knowles A. Ryerson, Chief of the
Office. The following information also
was given orally iby Mr. Ryerson:

A raspberry with fruit more than
three-fourths of an inch long, a very
tough, short Japanese grass which may
prove to be of especial usefulness on
golf courses, a 35 foot tree of which
the leaves can be substituted for
spinach and honeysuckles which, after
blooming, bear edible fruits, are un-
usual plants included in the most re-
cent list of introductions.

While some of these plants may
prove to be of outstanding value when
cultivated in the United States, the in-
troduction of varieties which take
rank as great staple crops, such as
soybeans, durum wheat, and other out-
standing crops which are largely the
result of work of the Office, is no
longer the chief objective of the Office.

The world has ‘been fairly well
searched for outstanding varieties of
plants and while some great new crops
occasionally will develop as a result
of the Office’s work, the principal ob-
jective at present is the introduction
of varieties which are resistant to
numerous serfous crop diseases and
pests now present in the United States
and which can be grown farther North
or South than: present varieties.

Development of varieties of plants
with different characteristics from
those of the plants now grown in this
country, also is an objective, an in-
stance of this being the soybean. Live-
stock feeders want a bean containing
less oil than the present varieties,
while edible oil producers want one
with more oil.

The seeds and cuttings of these and
many other foreign plants brought in
by the Office’s explorers from all parts
of the world are being planted and
grown experimentally in all parts of
the country deemed most suitable.
Many probably will not germinate, and
some which do germinate probably will
not thrive in the climate of the United
States. For these reasons it is im-
possible to say which will prove to be
satisfactory for cultivation in this
country, although many which will not
grow in the States proper undoubtedly
will do well in regions such as Hawaii,
the Philippines, and other tropical
countries under the administration of
the United States.

Mir. Ryerson emphasized that there
are only a few seeds of the various
kinds available, and none for distribu-
tion. Their propagattion here is en-
tirely in the experimental stage.

Many of the food plants introduced
are described by Department explorers

as having excellent flavor. Others,
however, while relished and eaten gen-
erally in their native countries, may not
become established here because of the
production in this country of plants
which are similar but of a somewhat
better flavor. A new plant must pos-
sess flavor to gain a foothold in the
public fancy.

Varieties of wild potatoes, some
about the size of a marble; many kinds
of alfalfa, squash, fruits and other
planits not suitable for production have
been brought to America by the ex-
plorers. These will be crossbred and
it is hoped that new varieties of plants
will be developed from them which
will be of as high quality as those now
grown, and be more resistant to dis-
eases and pests than present varieties.

Such a result was obtained in recent
years in a spinach-growing region of
the East. A variety of Manchurian
spinach which appeared to have little
to recommend it, which had been
brought to this country by a Depart-
ment explorer, was not propagated by
the Department immediately, because
of press of work with other varieties
of plants,

Spinach growers in the region men-
tioned were having great difficulty
with a blight which was killing their
crops, so the Department turned the
new. variety over to them to develop.
Recently the Department was advised
that the industry of the whole region
had ‘been rehabilitated by hybrids of
the new and old spinach, which had

‘proved to be quite resistant to the

blight,
A similar result is hoped for with al-
falfa, which has been damaged heavily

in recent years by diseases in the
Western States where it is grown
most.

Department explorers generally do
not care to “advertise” their adven-
tures. It is not desired to risk the
lives of Deparitment workers to obtain
plants, yet sometimes risks must be
taken. On the last expedition, which
went to Northern Africa and sections
of Europe, two overzealous explorers,
so devoted ‘to their work that they put
in long ‘hours and wore down. their
physical résistance to adverse condi-
tions, contracted serious disease and
almost lost their lives.

On an exipedition to the Orient, an-
other iparty was attacked by tigers,
and while some natives were killed,
the American explorers beat off the
attack with ‘no foss of life.

2.2? ______
Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, May 25—In the matter of
John B. Addis, Bankrupt No. 4465, the
first meeting of creditors was held May 5.
The bankrupt was present in person and
represented by attorneys Dilley & Dilley.
Claims were proved and allowed. The
bankrupt was sworn and examined with-
out a reporter. Fred G. Timmer, of
Grand aRpids, was appointed trustee, and
his bond placed at $100. The first meeting
then adjourned without date.

In the matter of Cornelius Mouw and
James Hacklander, copartners doing busi-
ness as Mouw & Haklander, Bankrupt
No. 4463, the first meeting of creditors
was held May 5. The bankrupts were
each present in person and represented
by attornevs Hilding & Hilding. Cred-
itors were represented by attorneys
Charles H. Lillie and Hendryx & Mosier.
Claims were proved and allowed. The
bankrupts were each sworn and exam-
ined, without a reporter. Fred G. Tim-
mer, of Grand Rapids, was named trustee,
and his bond placed at $200. The first
meeting then adjourned without date.

In the matter of Howard H. Dagen,
Bankrupt No. 4491. The first meeting of

creditors in this matter has been called
for June 15th.

In the matter of Jack DeNeff, Bank-
rupt No. 4510. The first meeting of cred-
itors in this matter has been called for
June 15th.

In the matter of Abraham Grit, Bank-
rupt No. 4499. The first meeting of cred-
itors has been called for June 15.

In the matter of Charles Andrews,
Bankrupt No. 4479. The first meeting of
creditors has been called for June 15.

in the matter of Andrew J. Balkema,
Bankrupt No. 4497. The first meeting of
creditors has been called for June 15th. :

In the matter of Robert C. Smith,
Bankrupt No. 4488. The first meeting of
creditors has been called for June 15.

In the matter of Donald V. Barker,
Bankrupt No. 4484. The first meeting of
creditors has been called for June 13.

In the matter of Hugh Boyd, Bankrupt
No. 4500. The first meeting of creditors
has been called for June 11.

In the matter of Nelle F. Gibbens,
Bankrupt No. 4505. The first meeting of
creditors has been called for June 10.

In the matter of Robert G. Gibbens,
Bankrupt No, 4504. The first meeting of
creditors has been called for June 10.

In the matter of LaGrand Siver, Bank-
rupt No. 4488. The first meeting of cred-
itors has been called for June 10.

In the matter of Garrett B. Galombeck,
Bankrupt No. 4496. The first meeting of
creditors has been called for June 10.

In the matter of Harley Chase, Bank-
rupt No. 4442, The first meeting of cred-
itors in this matter has been called for
June 10th.

In the matter of Henry Schlief, Bank-
rupt No. 4478. The first meeting of cred-
itors in this matter has been called for
June 10.

In the matter of Walter Berman, Bank-
rupt No. 4296. The final meeting of
creditors in this matter has been called
for June 15. The trustee’s final report
will be approved at such meeting. There
will be no dividend for creditors.

In the matter of I. Gudelsky & Sons
Co., Bankrupt No. 4197. The final meet-
ing of creditors in this matter has been
called for June 12. The final report of
the trustee will be approved at such
meeting. There will be a first and final
dividend for creditors.

In the matter of Amos M. Carpenter,
Bankrupt No. 2979. The final meeting of
creditors in this matter has been called
for June 11. The final report of the trus-
tee will be approved at such meeting.
There probably will be a first and final
dividend for creditors.

In the matter of Paul DeLong, doing
business as DeLong Bros., Bankrupt No.
4060. The final meeting of creditors in
this matter has been called for June 12.
The trustee’s final report will be approved
at such meeting. There probably will be
a first and final dividend for creditors.

In the matter of Leonard Joldersma
and John Joldersma, doing business as
Joldersma’s Electrical Appliances, Bank-
rupt No. 4468, the first meeting of cred-
itors was held May 6. The bankrupts
were present in person and represented
by attorney Hugh E. Lillie. Claims were
proved and allowed. The bankrupt was
sworn and examined, by examination of
the partners, without a reporter. Fred

- Timmer, of Grand Rapids, was ap-
pointed trustee, and his bond placed at
$500. The first meeting then adjourned
without date.

May 26. We have to-day received the
schedules, reference and adjudication in
the matter of Martin Van Dyke, Bank-
rupt No. 4513. The bankrupt is a resi-
dent of Grand Rapids, and his occupation
is that of a laborer. The schedule shows
assets of $700 of which $600 is claimed as
exempt, with liabilities of $786. The court
written for funds and upon receipt of
Same the first meeting of creditors will
be called.

May 25. We have to-day received the
schedules, reference and adjudication in
the matter of Henry Predum, Jr., Bank-
rupt No. 4511. The bankrupt is a resident
of Plainwell, and his occupation is that
of a factory worker. The schedule shows
assets of $465 of which the full amount
is claimed as exempt, with liabilities of
$1,570. The court has written for funds
and upon receipt of same the first meet-
ing of creditors will be called.

May 25. We have to-day received the
schedules, reference and adjudication in
the matter of Clara P. Earl, individually
and doing business as LaMode Millinery.
Bankrupt No. 4512. The bankrupt is a
resident of Manistee, and her occupation
is that of a milliner. The schedule shows
assets of $2,854.65 of which $850 is claimed
as exempt, with liabilities of $2,985.53.
The first meeting of creditors will be
ealled very shortly and note of same
made herein. The list of creditors of
said bankrupt is as follows:

Marie Fredricksen, Manistee ______ $ 18.00
Astor & Kramer Dress Co., Phila. 218.00
Brash Hat Co., Chicago __________ 65.00
Gaebel. Inc., Chicago _____________ 135.00
Gage Bros. & Co., Chicago ________ 352.75
Korach Co., Clevelad _.....- 150.00

Morris Mann & Railly, Chicago __ 100.00
Metropolis Custome Co., Philadel. 150.00
Charles H. Gerham, Cleveland __1,523.72
A. J. Scott & Co.. Cleveland ____ 100.00
A. W. Wiedoeff, Cleveland _____ 150.00
Baker-Moise Co., Dallas, Texas __ 10.81

Richmond Garment Co., Kalamazoo 4.75
Consumers Power Co., Manistee __ 7.50

—_2++>___
Canned Food Output Approaching
Billion Dollars,

Intermittent periods of overproduc-
tion and underproduction in the canned
food industries are the problems at
which is aimed a quarterly survey of
canned food stocks, just undertaken by
the Department of ‘Commerce at the
request of producers and distributors
of these products.

The results of the survey are ex-
pected to be of value to the public as
well as to canners, wholesalers and
retailers, through helping to iron out
the unevenness of canned food produc-
tion, and through helping to avoid
scarcities, surpluses and radical fluctua-
tions.

The value of the production of can-
ned fruits and vegetables has increased
from $429,000,000 in 1929 to $696,000,-
000 in 1930. The total annual value of
all canned and preserved foods, in-
cluding milk, meat and ‘fish, is shown
to be approaching $1,000,000,000.

Every three months, according to
the plans agreed upon by representa-
tives of the Department of Commerce
and representatives of trade groups in
this industry, the Foodstuffs Division
of the Bureau of Foreign and Domestic
commerce will collect from canners,
wholesalers, and chain store systems
figures on the stocks in their hands of
canned corn, peas, tomatoes, green
beans, wax beans, peaches, pineapples
and ‘salmon.

As soon as possible after the receipt
of reports from the co-operating busi-
neess houses, the Foodstuffs Division
is to make public a summary of the
returns. ‘The summary is to show the
total stocks of the items listed, ‘with the
percentage of change from the preced-
ing report. .The first survey is to be
made as ‘of July ‘1 this year, and quar-
terly thereafter,

Basing its statement on experience
gained in past surveys of the same
general character, the Foodstuffs Di-
vision emphasizes that the success of
this new undertaking will depend en-
tirely upon the co-operation received
from the reporting firms in reporting
the necessary facts regularly and as
soon as possible after the receipt of
the questionnaires.

The organizations that requested
this survey include the National Can-
ners Association, National Wholesale
Grocers Association, American Whole-
sale Grocers Association, and Nationa]
Chain Store ‘Association,

‘It is expected by the Foodstuffs Di-
vision that reports will he furnished
also by ‘business organizations that
may not ‘be members of any of these
associations,

—_++._____

It is a prime socialist belief that
the benefits of wealth are confined to
the owner; orthodox political economy
teaches that all wealth productively
employed is social wealth and that the
benefits are inevitably distributed. In
brief, economic conditions determine
the distribution and use of the capital
without much regard to where it
may be owned, and the free play of
economic forces may be expected to
maintain the financial equilibrium of
the world.

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June 3, 1931

MICHIGAN TRADESMAN

31

 

Advocacy of Fire Prevention and Fire
Protection.
(‘Continued from page 15)
in the fire waste and at the-same time
lessen ‘their insurance casts.

‘The records of the Boston Manufac-
turers ‘Mutual Fire Insurance ‘Com-
pany show that ‘by vote of its direc-
tors, in 1858, among other require-
ments were laid down the following
specifications for a cotton or woolen
mill, to be insured at its lowest rate:

Building ‘to ‘be brick or stone with
solid walls.

Roof covered with metal or slate.

Floors, plank with boards on top,
(the slow-burning type).

Stairways in one or more projections
of ibrick or stone.

No openings in the floors from room
to room (a great hazard in any plant).

Elevators in the porch, or if inside
to ‘be closed iby self-closing latch.

Force pumps and pipes from reser-
voir, hydrants.

Fixed ladders and platforms at each
story.

Casks of water and pails at each
story.

‘Boiler room outside of mill.

Picker room outside of mill and con-
nected by passageway ‘of brick with
fire doors. ‘Room 'to have perforated
pipe sprinklers with proper supply.
Good watchmen’s clocks and half
hourly records by watchmen.

Waste and dirt to tbe all removed
from mill before shutting down each
day, and mill to ‘be kept in good order
at all times,

Building not to be near enough to
any other ‘to ‘be endangered thereby.

Add to the above the requirement
for automatic sprinklers, which were
developed many years later, and the
value of which was immediately recog-
nized, and we have what is to-day the
foundation, as it was then, of good
fire protection. Details have of course
been perfected since that time, but I
mention it all so that credit may be
given to textile manufacturers for
starting a movement which has spread
throughout the country, not only mer-
cantile establishments warehouses,
schools, hospitals, in public buildings
of all kinds, hotels and even parts of
dwelling ‘houses. In fact, the extension
of automatic sprinkler equipment, and
its value in all classes of property
where there is combustible material,
either in ‘contents or construction, is
to-day recognized as \being of inesti-
mable benefit.

The work in advocacy of these prin-
ciples must still go on, and it should
not be allowed to lag. More should
be done in the future even, than in the
past, and in this I ‘believe the ‘Cham-
bers of Commerce have opportunity
for serving the public well and in an
even more constructive manner than
any other organization because of
their intimate contact with the business
men and communities generally.

L. H. Kunhardt.

——o-2
Penalty For Slow Pay Solves Credit
Problem.
(Continued from page 21)
plan. Mr. Williams states that for the
past five years he has had no credit
losses through credit granting. He
admits several uncollectable accounts,
however. ‘But the book-keeping charges
collected each year are found to more
than offset these uncollectable ac-
counts.

Finally, Mr. Williams sums up the
advantages of his plan. “It stimulates

prompt payment without ill will. (Cus-
tomers readily recognize the fairness
of the charge when it is explained. Be-
cause ‘five per cent. of the average
monthly account is of sufficient size
to 'be worth considering they make an
extra effort to pay promptly and in
full to escape the penalty. Benefits
in added efficiency of the accounting
department and the easily of the finan-
cial ‘burden more than make up any
loss of patronage through objection to
the charge.

“The charge is not made as inter-
est. It is a penalty for non-payment
by a pre-arranged date. It is a ser-
vice charge agreed upon between buy-
er and seller. As we absolutely re-
fuse to extend credit to chronic slow
pays, even though they are willing to
pay the charge, we demonstrate that it
is not our purpose to extort additional
money through its use. Repeated
failures to remit promptly ‘by the
tenth are often remedied by changing
the customer’s billing date to the
fifteenth. If the customer does not
demonstrate his ability to pay prompt-
ly and in full then, the account is
closed and further credit refused.”

Statements are mailed promptly on
the first or fifteenth as the agreement
may demand. Each statement is con-
spicuously rubber stamped as follows:
If paid before the 10th of month book.
keeping charge deducted.

C. 'B. Service.
—_+<--____

Private Brands Too Heavy a Load.
(Continued from page 20)
taking examination of the inside of the
packages. To take the say so of the

seller is ridiculous. '

Suppose he takes on White Rose
tea, well established in his district,
backed by one of the strongest houses
in the land, an item of unquestioned
merit and already well known. Or let
it be an item out of the Royal Scarlet
or Sunbeam line. Then he has some-
thing. To that the can gradually add
other items. In Chicago the lines
might be Monarch, Richelieu, Batavia
or Savoy. In San Francisco, Trupak
or S. & W. and so on over the con-
tinent. These are but samples. The
point is they are all high grade, reliable
goods—not just chance stuff such as
he now ‘handles.

All this can come about later on.
To-day there is no question whatever
that he is in no position to push any-
body’s private brands, least of all what
to me looks like a line of sub-standard
merchandise.

Let him also realize that “Specials”
and premiums never ‘built anybody’s
business. The fact that the packer of
Oompah coffee says it “will keep you
happy,’ in quotation marks, means
nothing; or that in relation to his
Hotel Peas “Class will tell.” It may
be third class, youknow. For I notice
that uot a catch phrase in his circular
gives even a hint of real description of
the goods. And mere prices mean
nothing without a hint of character.
That’s my prescription.

Paul Findlay.
—_+->____

If wrinkles must be written upon
our brows, let them not be written
upon the heart. The spirit should
never grow old.

Late Business News From Indiana.

Edinborgh—Nathan Coffman, owner
of the Edinburgh Department Store
here, died recently. Mr. ‘Coffman also
conducted the Gold Mine Store in
Seymour.

Hammond—The S. G. Taylor Chain
Co. will stant their fifty-ninth year in
business during the month of June.
The company remains under the ac-
tive control and direction of the family
of its founder, S. G. Taylor. S. G.
Taylor, Jr., has been. active head for
more than thirty-five years, and his

son, E. Winthrop Taylor, vice-presi- .

dent, is the youngest member of the

family in the business at this time.
Indifanapolis—Closing out of the

stock of F. iDick’s Son & Co., Hunt-

ington clothier, was begun Friday.
The store was founded in 1854 by
Frederick -Dick, as a tailor shop.

About 50 years ago the firm, by that
time F. Dick & Sons, moved to the
present location at 312 North Jefferson
street. Changees in methods of retail-
ing men’s clothing have made the car-
rying of heavy stocks burdensome, it
was said. This is the main reason of-
fered for the closing out which is ex-
pected to cover a considerable period.
While Fred Dick, manager, has form-
ed no plans, he has several things in
view, it was said. To speed up the
sale most of the stock has been moved
to the main floor and the sales staff
increased. The store will tbe closed.
—_~2-<.___

Recent Business News From Ohio.

‘Cincinnati—Jacob Rouda, 58, mer-
chant tailor, committed suicide this
week iby shooting himself in the head.
He was said to have been despondent
over his health.

Ravenna—An involuntary petition in
bankruptcy ‘has been filed in the U. S.
District Court at Cleveland against
Freda Plotkin, men’s wear, by Attor-
ney S. L. Kramer, representing Sol
Wahl, $443; Aetna Shirt ‘Co., $89, and
Authracite Overall Co., $119. Assets
are more than $500 and liabilities are
more than $1,000.

Alliance—Alttorney Earl D. Blair

 

Do You Wish To Sell Out!
CASH FOR YOUR STOCK,
Fixtures or Plants of every
description.

ABE DEMBINSKY
Auctioneer and Liquidator

734 So. Jefferson Ave., Saginaw, Mich
Phone Federal 1944.

 

was appointed assignee for the New
York Store Co., when an assignment
wias made in Probate Court at Canton
last Friday. The store has been closed
for appraisal and inventory and will be
opened in a short time for the sale of
the stock of merchandise. Attorney
Blair is in complete charge of the
stock,

 

“The rapture of pursuit” is the real
joy of labor.

Business Wants Department

Advertisements inserted under this head
for five cents a word the first Insertion
and four cents a word for each subse-
quent continuous insertion. if set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

Wanted to Buy—One 6 or 8 foot coun-
ter display refrigerator, electric or ice.
Vv. Thomsen Estate, Gowen, Mich. 426

For Sale—On M 82, grocery, hardware,
drugs, gas station, including building and
house, $5,500, part cash. J. E. Bennitt,
Ferry Mich. 421

FOR SALE—Complete set of golden
oak clothing, ready-to-wear, and millinery
fixtures; tables and floor cases; carpets;
racks; office furniture; window fixtures;
etc. Will sell all or any part. Originally
cost $11,000. No reasonable offer refused.
Kahnweiler’s, 342 Summit Street, Toledo,
Ohio. 22

FOR SALE—HABERDASHERY SHOP
—FULLY equipped with beautiful fix-
tures, located in Hotel Vincent, the lead-
ing and most successful hotel of Benton
Harbor, Mich. Address D. J. O’Connor,
Managing Director of hotel. 423

FOR SALE—Going meat market, fix-
tures and building. Cash deal, oly $6,500.
Bargain at that price. Reply 815 Pine
Ave., Muskegon, Mich. 418

For Sale—New log cabin. Log garage.
All new furnished. Outboard motor boat.
Water front lot 90 x 100, Bear Lake,
Manistee county. S. F. Brunk, Eaton
Rapids, Mich. 415

For Sale—Meat market and grocery
doing a good business, town 3,000. Rent
$35. Frigidaire, electric slicer, register,
ete. Guaranteed money maker. Address
No. 416, c/o Michigan Tradesman. 416

WANTED—GROCERY STORE in good
town of 1,500 or MORE. Write fully, giving
terms, location, and business done. Ad-
dress No. 417, c/o Michigan Tradesman.

417

FOR RENT—Desirable new store build-
ing, either 40 x 80 or 20 x 80 feet. In
Hastings, Mich. Foundation completed,
will finish construction to suit satis-
factory renter. Dr. H. A. Adrounie, 309

 

 

 

 

 

 

 

 

 

 

 

 

 

West Court St., Hastings, Mich. Tele-
phone 2624.
I WILL BUY YOUR STORE

OUTRIGHT FOR CASH
No Stock of Merchandise Too
Large or Too Small
No Tricks or Catches—A Bona
Fide Cash Offer For Any Stock
of Merchandise
Phone—Write—Wire

L. LEVINSOHN
Saginaw, Michigan

 

 

 

 

 

RECEIVER’S SALE

FACTORY BUILDING AND MACHINERY
of the

STRAUB CANDY COMPANY, INC.

Traverse City, Michigan
will be sold at

PUBLIC SALE

on June 18, 1931, at 2 o’clock p. m. Central Standard Time

Sale to be held on the premises

FRED D. VOS, Receiver

 

 

 

 

          

 

    

32

 

MICHIGAN TRADESMAN

June 3, 1931

 

From Grand _ Rapids
Council.

Late News

The regular June meeting will be
held in Temple of Loyal Order of
Moose the evening of June 6, at 8
p. m., after we return from the con-
vention at Owosso. This meeting will
be an important one. Several things
which will affect council affairs will
have our attention before taking a
vacation during July and August. We
also have the promise of two candi-
dates and we desire to give them a
real initiation. The attendance of a
large number of members is desired
and will be much appreciated by the
officers in charge of the ritualistic
work.

Our old friend and Past Counselor,
A. G. Kaser (known to all of us as
Gus), has formed a partnership with
Tunis Johnson, who has made Van
Dam a famous cigar, to distribute the
J. D. Rhodes Safety Razor throughout
the United States. The razor is man-
ufactured at Kalamazoo and has prov-
en a very popular one wherever tried.
Grand Rapids Council wishes them
complete success.

Mr. and Mrs. Walter E. Lypps and
daughter, Marian, spent Decoration
day and Sunday following with friends
in Detroit, and Windsor, Canada.

Alva Cruzen, of 704 Lovett avenue,
who has been ill since last December,
has made rapid strides toward recov-
ery; has nearly everything but the old
punch and he hopes to have that soon.
His old-time friends and customers in
Northern Michigan will be mighty
glad to greet him again and we hope
for a quick and complete recovery.

Dan M. Viergever (Dapper Dan),
who was Senior Counselor four years
ago, was in Grand Rapids last week,
taking an examination at Grand Rapids
clinic. He is located in Traverse City
as factory representative of the Olds-
mobhile Co. at Lansing. Dan has made
an outstanding record in the distribu-
tion of their cars in his territory. All
his former co-workers in Council affairs
will be very glad to learn of his suc-
cess.

Mr. and Mrs. L. V. Pilkington spent
the recent holiday season, May 30-31,
at Bear Lake. Brother Pilkington took
a professional trout fisherman with him
to assure success of a fishing venture.
You all know “Verne” is noted for
modesty, among several other things
which give him prominence, and he
reports, “We had a fair catch’ and
then adds in a whisper, “What those
da— mosquitos did to us was a plen-
ty.” While in the North they had oc-
casion to note that many cottages were
occupied by tenants from Ohio and
Illinois and the business men in that
section are expecting a very good year.

John H. Reitberg, who formerly was
quite active in Council No. 131, has run
into a lot of hard iuck in the form of
illness. For some time he was in the
hospital in St. Paul, Minn., but is now
at home at 79 Kirtland street, where
he is slowly recovering. He will be
very glad to see any of the boys who
may call on his for a brief visit.

The’ Wandering Scribe drove to
Chicago last Friday afternoon with his
family and to Mooseheart, IIl., on Sat-
urday and returned to Grand Rapids

 

 

on Sunday. Nothing unusual or spec-
tacular about the trip, but he is glad
to report that in driving that number
of miles he did not see a single in-
stance of careless or reckless driving.
It is so unusual that it deserves men-
tion, and it would not be wholly wrong
if it was placed in capital letters. We
are inclined to believe the people are
becoming self-educated as to safety on
the highways, notwithstanding the
gruesome report in the last issue of
the Sample Case, which is reviewed
later in this column.

Miss Dorthy Borden, daughter of
Past Counselor, Arthur N. Borden,
was married last Saturday morning to
Paul Potter, son of Mr. and Mrs. H.
M. Potter, of Millville. Rev. James
Hailwood officiated and the happy
couple left for a honeymoon trip to
Niagara Falls and other points of in-
terest through the East. They will be
at home to their friends on College
avenue after June 15. The entire mem-
bership of No. 131 joint in best wishes
for the health and happiness of Mr.
and Mrs. Potter.

It is not often that in an accident
the good luck one has, can or does
overbalance the bad luck incident to
the accident. But this seems to be
true in regard to Allen F. Rockwell and
wife, who were the victims of a rather
careless driver or defective steering
device in the machine which struck the
car of Brother Rockwell at right an-
gles. The unfortunate driver and his
lady friend were badly cut with broken
glass, but in true “Good Samaritan”
manner, Mr. and Mrs. Rockwell took
them to their home and administered
first aid. Allen had to borrow the car
of Mrs. Rockwell to work his terri-
tory this week, while his machine is
undergoing repairs. The other car
was completely demolished. The acci-
dent occurred at the corner of Wealthy
and Giddings last Saturday evening.
We are happy to report that, aside
from the shock of an unexpected col-
lision, Mr. and Mrs. Rockwell suffered
no injury.

This column was to have been pre-
pared by the Secretary-Treasurer of
Grand Rapids Council, and we feel we
are only “pinch-hitting” for him. He
felt the call or the urge to go to Cana-
da just prior to the convention at
Owosso. Knowing him as I do and
the attention he gives to details and to
everything being correct and in good
form, it is my firm belief that he went
to Canada after a Canadian flag to be
display in the convention hall during
the sessions of the Grand Council.
There should not be much trouble in
passing a customs officer with a flag,
if it was carefully explained to him,
the purpose of a Canadian flag on this
side of the river.

Considerable rivalry has developed
among some of the subordinate coun-
cils of Michigan in securing the con-
vention for the year 1932. It is quite
an honor and involves much hard work
for a few, but it is well worth it. The
Grand Rapids delegation is attending
the convention uninstructed as to whom
they will support. It is my opinion (as
an individual) that they will support
the council that will pledge themselves
to have their program prepared and in

the hands of the secretaries of the
subordinate councils that it may be
read at the April meetings throughout
the State. Then preparations can be
made to fit any reasonable program,
without undue haste and uncertainty.
Grand Rapids Council could have put
on a very creditable parade by them-
selves, if necessary. We had hoped to

arouse the jealousy of other councils

by the magnificent appearance we
would have made with our immaculate
drill team in their highly colored uni-
forms, shimmering in the sunshine of
early June, leading No. 131, followed
by our graceful and beautiful ladies of
the Ladies Auxiliary, and about 150
stalwart members, marching with pre-
cision and athletic tread. I ask you,
would you not have come many miles
to see a parade like this one? This
would have been our contribution, but
we were unable to learn if there would
be a parade until within a few days
preceding the convention.

I hope you have all read the Sample
Case for the past two months. We
are unable to dismiss from memory the
terrible toll the automobile is taking
in this country and the inroads it is
making upon our membership and, in-
cidently, upon the indemnity funds.
Think of the startling facts. Nearly
100 death claims paid last year, and
almost 3,000 claims for injury, due di-
rectly to the automobile. What will
we do about it? I do not know, but I
would like to see every member in the
domain of Michigan wear the U. C. T.
pennant on his windshield and rear
window of his machine, and to have
the U. C. T. pennant stand for careful,
sane and considerate driving at all
times and under all circumstances. The
general public and the press would
soon come to recognize that the mem-
bers of United Commercial Travelers
of America could always be relied upon
for an unconscious demonstration of
sanity, poise and good sense in driving
and help reduce the terrible toll of the
automobile. Brothers, we are told re-
liably that, “A little leaven leaveneth
the whole lump.” Perhaps that means
if we individually will drive safely, all
of us, by our example we may create
an influence which will demand that
others drive as well, and we will have
an active part in reducing the slaughter
and maiming of human _ individuals,
which has become all too common in
this country. Let us consecrate our-
selves to the task before us and regard
it as our fraternal duty.

We hope that a large majority of
the mentbers of the United Commercial
Travelers of America read the Mich-
igan Tradesman regularly. That is,
those located in the domain of Mich-
igan. The Michigan Tradesman, edit-
ed and published by E. A. Stowe, has
been fighting a valiant fight for the
individual in business, for good busi-
ness ethics and for the traveling sales-
man for nearly fifty years. I am very
safe in stating that no other trade pa-
pare, magazine or publication of any
kind carries the value for the commer-
cial man that is carried by the Michi-
gan Tradesman. Its columns are al-
ways open to our order and I urge you
to read it regularly and to re-read part
of it, that you may get the greatest

help possible, in a brief time and at a
cost so small it cannot be considered.
The Wandering Scribe.

—_——_>< > —___
Gabby Gleanings From Grand Rapids.

Federal Judge Byers, in the U. S.
District Court at Brooklyn, has au-
thorized the sale of the assets of the
Ficks-Reed Co., manufacturer of reed
furniture, with plants in Long Island
City and Cincinnati, and showrooms at
196 Lexington avenue, New York, and
in Grand Rapids, to Louis P. Ficks,
of the company, for $47,500. The of-
fer was arrived at after a thorough
study of the situation by members of
the committee, headed by William C.
Wolf, secretary of the Allied Board of
Trade, meeting with John C. Grier,
equity receiver, his counsel, Eugene
V. King, and Monroe & Byrne, coun-
sel for a member of the company.
Messrs. Wolf, Grier, King and Ficks
were present in court, as was Mr.
Waterman, of Monroe & Byrne. The
$47,500 offer is payable $27,500 in cash
and the balance in interest-bearing
notes extending over a period of eigh-
teen months, payable as follows: $5,000
on Nov. 15, 1931; $2,000 on Feb. 15;
$2,000 May 15; $3,500 Aug. 15; and
$7,500 Nov. 15, 1932.

L. W. Walsh has come home. He
has relinquished his position in De-
troit and has again taken up his abode
in Grand Rapids to engage in the
wholesale ‘brokerage ‘business at 435
South ‘Tonia avenue. Mr. Walsh was
born in Lowell, Nov. 23, 1882. Both
father and mother were of Irish de-
scent. He ‘graduated from the high
school of Lowell on the literary course
and spent two years ‘behind the coun-
ter for ‘Chlarley McCarty, who was
then one of the leading grocers of
Lowell. \He then came to Grand ‘Rap-
ids and entered the employ of the
Lemon ‘& Wheeler ‘Co. as office boy.
He was soon promoted to the {position
of assistant buyer and later to that of
buyer. Alfter devoting nearly ten
years to the interest of that house, he
retired Dev. 31, 1912. The next morn-
ing he entered the employ of Wm. H.
Edgar & Son, of Detroit, as manager
of their Grand Rapids branch. Oct.
1, 1924, he was called into the main
office at~Detroit to take the (position
of wholesale sales manager, which he
held until May 31 of this year. Mr.
Walsh was married Nov. '23, 1911, to
Miss Lina Bostwick, of Grand Rapids.
They have three children—a boy of 17
who graduates this year from _ the
Northwestern high school, Detroit, and
daughters 14 and 11 years old, re-
spectively. Mr. Walsh has no fraternal
relations. His hoblbies are this family
and ibase tball. He attributes his sutc-
cess to ‘being honest with himself, his
family and his customers, and hard
work. He starts in with a sugar ac-
count of large dimensions and ‘will add
other accounts as the opportunity to
make desirable connections is pre-
sented.

Carl F. Anderson, of Omena, has
put in his summer resort store at
Northport Point, as usual. Lee & Cady
furnished the stock.

——_—_2+____

It is surprising how ignorant girls
can be at times. They all know what a
kiss means but they always insist on
having. it repeated.

  

   
 

 

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Kae
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——s pe