FLIXR DPERAS LSS SHAG “WATS > iO = tee wr aCe NEGO none oom ha 7 BS Ko ra w cw a is EWA : 3 a) Ca eS GAO RP REY NARS BA rr ee E eee, ' oS aa ee OPE OZ Ca SE AS) ENG Ey Ae 7 My amy ES )) Si G Rae 7 eae é 7 ANOS MW (CRE C/E fe AW iA VA Bae SS VEZ K&S 4 i iA CN ra SY es ¥ ( @ Wy rer eXSY EN iV “i a, rm Al y pee } Sy WH g i) ra OMG if 5d my s eG PONS EORIES 2 oO vy yy Ae , LEWD S Se \ S) : Tg. Kl 2 Se MEP RSENS RGN EINES ID: ULLo PEs i Ne Domes Za NINN ON PUBLISHED WEEKLY (GN TRADESMAN COMPANY, PUBLISHERS R220) Aen ES SOLES SR SOLE EE SOO GOSS UTED SS : Forty-eighth Year GRAND RAPIDS, WED NESDAY, JUNE 17, 1931 Number 2491 PCW ag Lage Sage ea OMS aay emae gpee eee pee nn ep age P 2 8 LIFE AND DEATH $4 a So he died for his faith. That is fine— 2 More than most of us do. fs But say, can you add to that line . : That he lived for it, too? In death he bore witness at last As a martyr to truth. 3 : Did his life do the same in the past From the days of his youth? It is easy to die. Men have died For a wish or a whim— From bravado or passion or pride. Was it harder for him? But to live: every day to live out All the truth that he dreamt, While his friends met his conduct with doubt, And the world with contempt— Was it thus that he plodded ahead, Never turning aside? Then we'll talk of the life that he led— Never mind how he died. Ernest H. Crosby. Corduroy Tires Known from the Canadian Border to the Gulf—and from New York Harbor to the Golden Gate—the Corduroy Tire has in ten years gained a reputaticn for value, for superlative performance and dependability that is second to none! The Corduroy Dealer organization dots the nation’s map in metropolis and hamlet. it is an organization that swears allegiance to the Corduroy Tire because of long years of unfail- ing tire satisfaction to the motorists of the country. Go to your Corduroy Dealer today. Ask to see the tire. Big— Sturdy—Handsome in all its strength and toughness, the Cor- duroy Tire will sell itself to you strictly on its merit. CORDUROY TIRE CO. Grand Rapids, Mich. MICHIGAN BELL TELEPHONE CO. pa Spcad your vacation in Michigan ..-land of history and romance AMP on the shores of Gitchie Gumee . . . photograph deer among towering pines . . . follow the trails of the Ojibways ... visit British Landing and the old forts of Mackinac . . . Michigan is as rich in historic interest as in scenic beauty. And wherever you may go, Long Distance telephone service will be available. Dispel worry by calling home and office frequently. Call friends to notify them when you will arrive. The low cost of your Long Distance calls will prove a small item in your vaca- tion budget. One of a series of 12 advertisements concerning the vacation advantages of Michigan, being published in 250 newspapers by the Michigan Bell Telephone Company. VACATION IN MICHIGAN COLLECTIONS We make collections in all cities. Bonded to the State of Michigan. Prompt remittance of all moneys collected is guaranteed. Write us for information regarding our system of making collections. CREDITOR’S COLLECTION BUREAU Telephone 7th Fl. Lafayette Bidg., Cadillac 1411-1412 Detroit, Michigan Your Customers Know that the quality of well-advertised brands must be maintained. You don't waste time telling them about unknown brands. You reduce selling ‘expense in offering your trade such a well-known brand as Baking Powder Same Price for over 40 years 25 ounces for 25c The price is established through our advertising and the consumer knows that is the correct price. Furthermore, you are not asking your customers to pay War Prices. Your profits are protected. Millions of Pounds Used by Our Government | 44 ag Pe > . ee! aah pe. ee ee Aly et, WD Forty-eighth Year GRAND RAPIDS, WEDNESDAY, JUNE 17, 1931 Number 2491 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of .urrent issues, 10 cents; issues a month or more old, 15 cents; issues a year or more ald, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. IS SALES TAX INEVITABLE? Biggest Legislation Subject of the Law-Making Season. Indiana opened the subject of taxa- ton of hé merchant on a flat rate base —one store so much—and, according to the size ofthe chain, so much more per store. The first result of the de- cision ‘by the Supreme ‘Court produced high giee among the independents and deep gloom among the chains. Let's now consider the situation impartially. We see the foot of the tax collector firmly ‘fixed in the partially opened door of every retail store. Why—you may ask! Because the problem of government is one of finding money which can be distributed “for the com- mon good” for towns, cities, states and nation. Up to Jan. 1, 1930, towns, cities, state and National exipenditures were in line with the needs of the day. Some states showed amazing econ- The State of Massachusetts pointed to a record of efficiency and expenditure that gave to public-inter- ested citizens the feeling that milder inevitab'e. Then along came the depression and in towns, cities, state and Nation it was neces- sary to make vast expenditures ‘for public safety because of unemployment. omies. taxes ‘were When the automobile displaced the horse, it was easy enough to kill the horse—let ‘the machine be the victor. When production machinery displaced ma as a worker, the problem was not so easy. Business said to the man: “T can’t use you,” so the Government had to step in ‘temporarily to see to it that unemployed man did not perish. Naturally, the only way the Govern- ment can get money is through ‘taxa- tion, and if the ordinary methods of taxation are not sufficient, it is natural to expect that new methods will come into vogue. Therefore we maintain that the sales tax promises to be the biggest legislative subject of the coming fall law-making season. Already the Hearst publications ‘have placed them- selves on record as ‘follows: “With a ‘billion dol‘ar deficit looming up, the Government is setting its house in order and trying to cut needless costs. “One cost that could tbe cut with benefit to all is the cost of taxation. “Our present income tax is expensive to collect. expensive to the Government, but expensive to the tax- payer, “It is awkward, cumbersome, com- plicated, “It requires the services of a host of officials and lawyers and experts. “Tt is hard to enforce, easy to evade. “It has led to more chicanery, per- jury and all-around crookedness than any other measure on ‘the statute books except the prohibition law. “Congress, when it meets again, should modify the income tax or find a substitute for it. “And as ithe first of possible sub- stitutes, let Congress consider the sales tax. “The sales ‘tax is equitable, and it is also as nearly jpainless as a tax can be. “Tt has lbeen tested in sixteen for- eign countries, in the Philippine Islands and in five states. “In the form of a gasoline tax, it is already familiar to most Americans. “Tt is not new, not fantastic, not un- sound. “On the contrary, as Chairman Will R. Wood, of the House 'Committee on Appropriations, says: ‘It is the fairest tax that can ‘be devised, and it would “Tt is not only ‘not cost one-tenth as much to admin- ister as the present tax system.’ “The Hearst newspapers have long favored the sales tax as an honest and workable method of raising revenue. Now that revenue must not only be raised but expenses reduced, the cheap- ness and ease of collecting it is an- other strong point in its ‘favor. “Such a ‘tax would help to solve the serious financial problem facing the Government, and with the Govern- ment a ‘billion in tthe red, that prob- lem must ‘be solved soon and solved right.” The position of ‘the merchant in the case of a sales tax is real serious. Men who run stores understand full well the difficulty of operating (business at any profit—much less a first profit of one iper cent. to be collected on total sales and to (be handed over to the tax collector. It is hard enough, as business goes, for the merchant, small and large, to get a living wage for himself, his help and capital. We hope that it is possible in the next few months to marshal all mer- chants in full legislative strength to combat the sales tax as such. ‘Associa- tions need strengthening, and all the forces that have anything to do with the ultimate distribution of commodi- ties need to be brought into unison to combat the tax, for unless it is de- feated we will have to change the adage: “The purpose of business is profits,” to one reading: “The first pur- pose of business is to collect a sales tax aiding Government to go into busi- ness.—Boot and ‘Shoe ‘Recorder. ——_2 +. Economic Loss Due to Insects Greatly Reduced. World-wide co-operation of entomol- ogists and their efforts to bring to public attention the economic menace of the rapid growth of insect life has greatly reduced the losses caused by insect depredations, Dr. L. O. Howard, principal entomologist of the Bureau of Entomology, Department of Agri- culture, stated orally June 15. Nevertheless, damage by insects in the United States is estimated at $2,- 000,000,000 a year, the labor of 1,000,- 000 men each year being lost through losses to crops and other interests, Dr. Howard said. Dr. Howard has just been awarded the Capper medal and $5,060 which ac- companies it for distinguished service to American agriculture, particularly his work in fostering introduction of harmless insects to destroy others, it was stated orally at the Department. He will conclude nearly fifty-three years in the Government service, of which about thirty-three years were spent as Chief of the Bureau of En- tomology, on July 1. Dr. Howard retired as chief of the Bureau in October, 1927, to devote his time to research and writing but re- mained with the Bureau, as principal entomologist, the Department said. He has long been recognized as per- haps the most distinguished investi- gator in the field of entomological re- search, it was aodded, and was a leader in the “mosquito crusades’ of some years ago and was largely responsible for the campaigns against the house fly. He holds numerous degrees, mem- berships and decorations from world scientific organizations. The following information was given orally by Dr. Howard: Entomologists all over the world have developed a system of complete co-operation, and information on new discoveries is immediately transmitted to the others. As a result, the world is waking up to the need of measures to control in- sects, and, while the work of actual control lags in agricultural regions be- cause of the conservatism of farmers, control systems are being extended. Probably the leading insect pest problems of the United States now are involved in control of the Japanese beetle, the corn borer, and the pink bollworm. Effective and complete control, but not eradication, of all major insect pests is possible. The European corn instance, spends seven months of the year in the form of a pupa, and can be destroyed at any time in this period merely by plowing under cornstalks or cutting them off at about the level of the ground. borer, for Man in past years has grown crops which provided almost ideal conditions for the development of insects. He has thus upset the balance of nature, which normally is such that no single form of life gains the upper hand over the others. The boll weevil, for instance, on its penetration into the Southern States, found a great region devoted largely to the growing of its favorite food in such a way as to favor the weevil’s multiplication to the extreme. Insects are the strongest rival of the human race for domination of the world. 2+ ____ How To Wash Dishes. As the season for summer widowers approaches, many marired men will welcome a pronouncement put forth by the University of Chicago which, on account of its~- scientific authority, should definitely settle a question of frequent domestic dispute. ‘It relates to the prosaic but necessary proceed- ing of washing dishes. After extensive study of the subject, which they have illustrated by a series of “graphs” and other exhibits, two of the university instructors report that dishes should be left unwashed until the entire-day’s accumulation is ready for treatment. By doing up the whole batch at once time and energy is saved. To the husband who is compelled at times and sometimes for considerable periods to perform “K.P.” duty, this dictum from university experts pos- sesses a special significance. For in such circumstances it is the masculine theory that not only should the dishes be left for the cleansing process to the end of the day but to the end of the week, —_+-___ New Fur Models Seen Aid To Trade. The longer lengths and fitted lines of the new fur coat models, substan- tially different from last year’s styles, are expected ‘to create new ‘business for tthe trade this year, as 1930 fash- ions will be outmoded. The lower prices are also looked for as a stimu- lant. Volume buying on furs is ex- pected to get under way within ‘the next two or three weeks. At ithe pres- ent time some orders for low-end gar- ments have reached the local ‘markets. In the division under $100, pony, musk- rat, sealine and galapin are seen as favorites, and in the ‘higher-priced brackets, caracul, squirrel, raccoon and Hudson seal are expected to be stress- ed. In the August sales, stores will feature priced lines approximately $15 under last season’s (brackets, it was thought. 2 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. The Federal Trade Commission ut- tered an important ruling June 10 re- garding the giving out of coupons by merchants to be exchanged later for silverware which is not standard in quality, although it bears the name of Rogers. There are many manufactur- ers using this name in one form or another. Some of them produce goods of standard value, but several produce goods which are so inferior in quality as to be almost valueless. The full text of the ruling is as follows: Copartners selling and distributing coupons and advertising matter for use by retailers in the sale of the latter’s merchandise, and in the redemption of such coupons by exchanging them for various articles of silverware, signed a stipulation with the Federal Trade Commission agreeing to discontinue false and misleading representations in advertising. In soliciting the sale of and selling their commodities, the partners will no longer assert that a well known silver- ware company is conducting an adver- tising campaign or that such company has any connection with the respondent copartnership, when this is not true. It will also no longer be advertised that the products which the company distributes in exchange for coupons are free, when such is not the fact; nor that the silverware which it issues is of the highest quality or best grade of the well known company’s silverware, when such is not the fact. They will also refrain from use of any of the foregoing or of other similar methods whereby retailers or their customers may be confused or deceived respect- ing the true nature of the status and sales plan of the copartners. A similar ruling was recently issued regarding the giving of crockery or china with coupons because of the in- correct statements made in connection therewith. The assortment given the customer is billed to the merchant purchasing same at $2.75. It can be purchased of a regular jobber for $1.30. It is represented to the patron of the store who receives it that it is worth $17.50. This statement violates both Federal and State laws and constitutes an offense punishable in both Federal and State courts. Manufacturing hosiery and selling it in interstate commerce, a corporation signed a stipulation with the Federal Trade Commission agreeing to stop use of the word “Silk” either inde- pendently or in connection with the word “Rayon” or with cther words, or in any way which may tend to de- ceive buyers into believing that the company’s products are composed of silk, or of silk in substantial quantity, when this is not true. Provision is made that when the articles are made in substantial part of silk and the word “Silk” is the trade name used it shall be immediately accompanied by anoth- er word in eave2lly as conspicuous typé MICHIGAN TRADESMAN so as to indicate that the goods are not made wholly of silk but composed in part of materials other than silk. The word “Shrunken” or “Shrurk” will no longer be used by a corpora- tion manufacturer of overalls in adver- tising or on labels of its products so as to imply that the material of which its overalls are aiade is entirely free from further shrinkage when subjected to laundering, according to a stipula- tion between the company and the Federal Trade Commission. The com- pany will cease use of any representa- tion descriptive of its products so as to deceive the public into the belief that the products were made from cloth that was entirely free from shrinkage when made into overalls and subjected to the usual washing and laundry pro- cess. The manufacturer of a device de- signed for use in connection with the distributor of motor engines using clec- trical ignition, signed a stipulation with the Federal Trade Commission agreec- ing to stop use in advertisements of exaggerated statements and pictures so as to imply that the results accom- plished by use of his product are in excess of those which it is capable of producing. He agreed, also, to dis- continue any statements that would tend to deceive buyers into believing that use of his product would effect a combustion, motor efficiency, gaso- line mileage and power in excess of that which is actually the case.. The respondent also agreed not to repre- sent that use of his device will result in clean spark plugs and cylinders, prevent or lessen carbon and effect quicker starting, when such is not the case. An individual distributor of furs signed a stipulation with the Federal Trade Commission, agreeing to dis- continue use of the word “seal” in advertisements, so as to imply, or mis- lead buyers into believing, that the product so designated is made from the fur of the seal, when such is not true. An alleged treatment for asthma will no longer be described in advertising by its vendor in the following ways: That it is a new discovery; was dis- covered by the vendor himself; that results from its use are magical or miraculous; that a particular person had not suffered attacks of asthma since the discovery of the preparation; that it is a constitutional treatment for asthma. The vendor will cease to represent the preparation as free until such can be truthfully stated, and will no longer assert that the sample sent is a complete and not a mere trial treatment. He will not represent the treatment as a successful new method or that there is a long record of re- ported recoveries due to its use. The vendor signed a stipulation with the Federal Trade Commission agreeing to abandon the foregoing misrepresenta- tions. Advertising that certain persons are active members of its faculty, when in fact they have only a nominal or advisory capacity, will be discontinued by a corporation conducting a corre- spondence school and sponsoring a course in poultry farming and related subjects. Signing a stipulation with the Federal Trade Commission, the company agreed to stop advertising to the effect that these persons were ac- tive instructors in its employ, as well as seeking to represent by pictures that the school occupies a- larger amount of space in the building than actually is true. Shirts, neckwear and underwear sold by a copartnership will no longer {be advertised as coming direct from the mill to wearer or in any way which may mislead ibuyers into (believing that the distributor respondents own and , Operate a mill wherein their products are manufactured. The word “Eng- lish,” or the word “China,” will not be used so as to deceive buyers into believing that the firm’s goods were manufactured abroad; and such words as “silk,” “flannel” and “suede” will no longer ibe used so as to imply that the articles so desigmated are made of silk, wool, or leather. The Amusement Novelty Supply '(Co., »;wholesalers, Elmira, N. Y., are ordered by the Federal Trade Com- mission to stop misrepresentations in the sale of jewelry and novelties, as follows: Describing erroneously canes, manicure and toilet sets as “amlber” or “ivory,” and. jewelry as “cameo;” handles of carving sets as “Stag” when not carved from antlers; etched or stamped trays and pitchers as ‘engraved’; fabrics composed neith- er entirely nor partly of silk as “silk” or “silk rayon;” bill folds and key cases erroneously as genuine “seal; syn- thetic stones, not of the substance known as sapphire, as “sapphire;’ tbelt buckles ‘and cuff button sets as of “platinoid finish” when containing no platinum, and non-diamond stones as “diamond.” Use of the words “Army and Navy” to describe field glasses not manufactured by nor in accord- ance with Government specifications, is also prohibited. ‘Respondents in the case are listed as Max Kenner and Samuel Graubark, copartners, trading as Amusement Novelty Supply Co. Graubark has not been connected with the firm for several years. He failed to file answer after the ‘Commission issued its complaint. The company’s customers are jobbers, retailers and circus and amusement park conces- sionaires. Advertising erroneously that jewelry offered for sale is engraved, as well as other misrepresentations, are barred by ‘the Federal Trade Commission in an order to Bradley-Boston, Inc., Newton, ‘Mass., direct-by-mail dealers in jewelry and other merchandise. The company is also ordered not to repre- sent certain articles of jewelry as “ring watches” when ‘they are not time pieces or watches, and to discon- tinue such other assertions .as_ that certain articles of jewelry are set with gems or precious stones; that neck- June 17, 1931 laces are made of pearls; that articles of tableware are silverware; that cases are made of art leather, and that the company manufactures products which it sells, when none of these statements are the truth. A corporation manufacturing cos- metics agreed to cease use in advertis- ing matter of testimonials, pictures or other forms of endorsements of its products, unless these endorsements represent and are the genuine, author- ized and unbiased opinions of the au- thors or of the persons whose photo- graphs are used. The agreement pro- vides ‘that if a monetary or other con- sideration is given for a testimonial or for the privilege of using a photograph, the respondent shall publish, along with its advertisement, in an equally conspicuous manner, the fact that the testimonial or the privilege of using the photograph ‘has been obtained for a consideration. Partners engaged in the sale and dis- tribution of cameras, films, flashlights and batteries, signed a stipulation with the Federal Trade (Commission, agree- ing to stop use in advertisements of the -word “free,” in a way that would imply to customers that the products to which the word refers are in fact given free as a gratuity and their cost not included in the price paid by the purchaser for some other article. Advertising that the use of their preparation “Viaderma” will enable a person to reduce his or her weight, re- moving excess fat from any part of the ‘body, will tbe discontinued by Louis A. Tuvin and Carl Byoir, partners, New York, trading as Collodial Chemists. The Federal Trade Commission has ordered them to abandon the fore- going representations as well as the following: That Viaderma is an in- filtrating oxygen reducing cream, and will quickly and safely vanish double chins and reduce the size of big hips, fat waists, legs and arms. Also, they shall no longer represent the product as an infiltrating cream which will lib- erate oxygen when absorbed through the skin, nor shall they say that ex- cess weight disappears whenever the part of the body treated with Viaderma is fat, or that reducing tests were made with amazing results by use of Viaderma on fat people. Allegation that a woman using Viaderma reduced the size of ‘her neck one inch in a few treatments, shall be discontinued, and it shall not be averred that anyone took off, with the use of Viaderma, twenty-nine pounds of fat in. six weeks, or in any other time. Other Statements to be eliminated in the company’s advertising are: That suc- cessful results were obtained by use of the preparation in reducing fat waists, arms, legs, and big hips; that Viader- ma has the approval of chemists and physicians who oppose all other meth- ods of quick fat reduction; that Via- derma carries oxygen to ithe fatty tis- sues; that in a few days’ time oxygen from Viaderma gradually melts away the exceess fat; and, that the user gets definite resultst by way of weight re- duction from a single jar of Viaderma or fromm any amount of the compound be it large or small, “~ ; iia ace June 17, 1931 CUSTOMER CONTROL. The System Should Reach Seven Goals. ‘Customer control, so far as I have been able to make out, is a complicated system of keeping track of the buying habits of a store’s customers which, instead of controlling customers, usu- ally winds up in assuming such pro- portions that it ‘controls the advertiser. If you are at all interested, try the experiment of calling in representa- tives of some of the leading exponents of customer control, and you will be amused by the contradictory versions they will give you. In fact, you will find that branch managers ‘of even the largest addressing-machine companies profess a profound ignorance of the subject. ‘But, in spite of this Jack of uniformity of opinion, I ‘believe that the use of the principles behind the idea of ‘customer control is worthy of adoption by many stores—but in mod- ration. According to some “exiperts,” cus- tomer control ‘will reach these seven goals: 1. Renew customers who have ceased buying. 2. Reduce the number of customers who drift away. 3. Sell customers more. 4. Win new icustomers. 5. Eliminate waste in selling. 6. Increase results from all kinds of advertising expense. 7. Provide a means of accurately checking sales results, A most ambitious program. I'f any store could be assured that 'these aims could be accomplished by customer control at a reasonable percentage, they could ‘throw 90 ‘per cent. of their present advertising out of the window. But I know of no store of any conse- quence which has been able to do any- thing like that because of the adoption of any system of customer control. My specific quarrel with the cus- tomer-control specialists is this: With a given thousand dollars ito spend in retail direct mail, which will produce the greatest returns; one, a mailing to those customers who have not paitron- ized certain departments urging them to do so or, secondly, a mailing of like amount to customers in good standing to purchase additional merchandise of the same quality in those departments in which they have been accustomed to purchasing them? I am willing to stake my last do'lar that ninety-nine times out of a hun- dred ithe second mailing will sell more merchandise and iwill do so at a lower percentage cost than any other type of mailing, While I \believe that a limited amount of customer analysis is good for any store, I object to the high-pressure methods of ‘professional salesmen, many of whom primarily have some letter service to sell and foist it on the guileless ‘figure-loving retailer under the guise of customer control. The National ‘Retail Dry Goods A’s- sociation appointed a committee to study the. customer-control idea, head- ed by H. F. Twomey, publicity di- rector, Jordan Marsh ‘Co., Boston. Mr. Twomey’s report at the convention in February of ‘this year stated that out MICHIGAN TRADESMAN of ninety-four stores which answered a questionnaire mailed by the commit- tee, fifty-one stores did not use any form of ‘customer control. Of the fifty-one, seven had, but discontinued it. Of the forty-three who do use it, seven are just starting. Of the thirty- six who have used it for some time, twenty say definitely, “Yes, that they get results.” Eight say “Yes,” in a doubtful way, such as “We .think so, we hope so.” Three say “No” definite- ly. .Five ‘frankly admit that they do not know. I had a sneaking suspicion that some answered “Yes” ‘because they did not like to say “No,” so I wrote to sev- eral of ‘the stores who answered “Yes,” saying, “I hear 'you have had consider- able success with your customer-con- trol system. Let us know how, why and when.” One store replied: “I wish you were right about our .customer-control ‘SyS- tem. We have arrived at no conclu- sion that we would announce with reasonable assurance.” Another said: “Like the premature report of Mark Twain’s death, we would say that our success with customer control has been grossly exaggerated.” I happen to thave personal knowl- edge of another case: a large New York store which installed a rather complex system at an expense running into five figures and, after the system was all in, no one knew what to do with it, so there it lies and rots. ‘My greatest objection to customer control is that it initiates many retail- ers into direct mail and leaves a per- manent scar upon ‘their memory, which sours them on all future direct-mail work, The Hecht Company, in Washing- ton, are firm jbelievers in direct-mail publicity, and we think it is a form of publicity that most retailers merely play around with, if they bother with it at all. So it is painful to me to see So many stores ‘beng “sold” the cus- tomer-control type of direct mail and then quitting, when they could use the same amount of money andi effort in Straight direct-mail promotions which will invariably deave a better taste in their mouths. My advice to those who may ‘be con- sidering installing some system of cus- tomer control is to ask these questions: 1. Can I utilize addressing equip- ment or other machinery now in my possession, to secure ithe same infor- mation that special customer-control equipment proposes to ‘give me? 2. ‘What am I going to do with the information after I get it? 3. Am I prepared to lay down a twelve-month program and budget my expenditures accordingly and. stick to it through thick and thin? If you still feel you must have some special (brand of customer ‘control aiter this, go ‘to it, but even then I would suggest a three months’ test on a limited number of names, say, 1000 customers, before you commit yourself , to your entire customer fist. Inherently, customer contro] has many good features and J predict that someone, some day is going to work out a means of automatically transcrib- ing the information from your ledger (Continued on page 31) What Are You Worth : Your net estate may be much less than you expect. Remember that Government taxes must be paid, and debts, and necessary expenses of settling your estate. The total amount your heirs will receive may be far less than you now think, or they expect. You know your gross worth. Give us the figures in confidence, and we can give you a reasonable estimate of the probable cost. At the same time, let us tell you how we, as your Executor and Trustee, can effect a considerable increase in the net worth of your estate. THE MICHIGAN TRUST co. GRAND RAPIDS FIRST TRUST COMPANY IN MICHIGAN eee ———— SSeS == SESS 4 MOVEMENTS OF MERCHANTS. Cheboygan—The Fleischmann Bak- ing Co. has opened a baked goods store adjoining its bakery. Detroit—The Frigid Food Products Co., East Ferry and Roby Place, has changed its name to Frigid Food Products, Inc. Detroit—The Union Brewing Malt. Products Co., 3520 Mitchell avenue, has changed its name: to the* Union Malt Products Co. Detroit—The Good Heating Shop, Inc., 8307 Livernois avenue, has-been incorporated with a capital stock of $1,000, $250 being subscribed and paid in. Rogers City — The Rogers City Floral Co. has been incorporated with . a capital stock of 100 shares at $112.50. a share, $11,250 being subscribed and paid in. Coleman—Joseph M. Doherty, 62 . -Adelaide street, dealer in meats and years old, who conducted a hardware store here for thirty-eight years, died at his home June 7, following an illness of two years. ‘Otsego—Marshall H. Pierce, who has conducted a grocery store here for the past twenty-five years, has sold his stock and store building to his son, Howard Pierce. Detroit—The Eldon Coal Co., 13741 Eldon avenue, has been incorporated to deal in coal at wholesale and retail with a capital stock of $10,000, all sub- scribed and paid in. Grand Rapids—The Ted Booth Mo- tor Co., 245 Jefferson avenue, S. E., has been incorporated with a capital stock of 300 shares at $100 a share, $20,000 being subscribed and paid in in cash, Detroit—The Fiekowsky Markets, Inc., 14626 East Jefferson avenue, has been incorporated to deal in foods, etc., with a capital stock of 400 shares at $25 a share, $4,275 being subscribed and paid in. Ypsilanti—W. J. Callback, formerly connected with the Newcomb-Endicott store in Detroit, has engaged in the dry goods, women’s wearing apparel of all kinds, floor coverings, draperies, etc., business here. Detroit—Harry E. Fiero, Inc., 2697 Puritan avenue, has merged his drug business into a stock company under the same style with a capital stock of $10,000, $6,000 of which has been sub- scribed and paid in. Grand Rapids—The George J. Paal- man Fuel Co., 719 Burton street, S.W., has been incorporated to deal in fuel, feed and builders’ supplies, with a cap- ital stock of $25,000, $9,000 being sub- ~ scribed and paid in. Detroit—The Cadillac Ginger Ale ‘Co., 688 East Columbia street, has been incorporated to manufacture and deal in ginger ale and carbonated bev- erages with a capital stock of $50,000, all subscribed and paid in. Jackson—The Jackson’ Packing Co., Inc., 222 East Michigan avenue, has been incorporated to deal in meats and farm products at wholesale and retail with a capital stock of $6,000, $4.500 being subscribed and paid in. - Detroit—Ralph Peckham, 650 West Baltimore avenue, has merged his plumbing and heating business into a stock company under the -same style MICHIGAN TRADESMAN with a capital stock of $50,000; all sub- scribed and paid in in property. Dearborn—The Livonia Farmers Dairy, 2023 South Telegraph Road, has been incorporated to manufacture and deal in dairy products with a capital stock of 1,000 shares at $50 a share, $19,600 being subscribed and paid in. Fennville—The Michigan Fruit Can- ners, Inc., haver plans: ready for the construction. of an addition to its plant, 80 by 118 feet, one story high. It will be. used for storage purposes and will -be‘completed for use in peach packing time: Saginaw—The Century Shoe Re- builders, 117 South Jefferson avenue, -has merged its business into a stock “company under the same style with a capital stock of 180 shares at $50 a share, $9,000 being subscribed and paid in in cash. Detroit—Martin A. Nicholson, 1514 other food stuffs, has merged the business into a stock company under theh style of M. A. Nicholson, Inc., with a capital stock of $10,000, all sub- scribed and paid in. Battle Creek—Hazen C. Sweet has removed his jewelry and music store from 39 South Jefferson avenue to the Bryant-Sweet block, 39 East Michigan avenue. Mr. Sweet has added an op- tometrist department which is under the management of Ralph L. Green- man. Imiay City—Howard E. Reid, dealer in women’s ready-to-wear garments, furnishings, etc., has merged the busi- ness into a stock company under the style of Reid’s Clothes Shop, Inc., 109 Almont street, with a capital stock of $1,000, $500 being subscribed and paid in. Bad Axe—Leonard, Howard and F. Seymour Western, brothers, who have owned an interest in the Crosby & Co. grocery store for several years, have purchased the outstanding stock from D. Crosby Clark. The Crosby store has been in business here for thirty- six years. Mecosta—A. A. Pangborn & Co.; dealers in general merchandise, gro- ceries, shoes, etc., who recently lost their stock and store building by fire, have purchased the building next to their site and will engage in business again as soon as the building has been remodeled and made modern. Battle Creek—Mr. Osgood, who con- ducts a general and grocery store at Penfield, four and one-half miles from here, near Clear Lake, has traded his store building, house and acre of ground to N. T. Casler, of Nashville; for the Star Theater there. Mr. Casler has taken possession of the property and is adding considerably to the stock. St. Joseph—The Asa Danforth gro- cery store, located at 1007 Niles avenue, has been sold to Howard Trask, formerly one of the owners of the Central Market: The business was founded in 1898 by the late Asa Dan- forth and has been conducted by his son, Raymond Danforth, since the death of his father, a few years ago. Pontiac—The Pontiac Commercial & Savings bank has been closed for the purpose of reorganization, officials an- ounce. The directors-state that the suicide of Cramer Smith, president of the bank, a week ago was not occasion- ed by any irregularities in his accounts and that his relations with the bank had been regular and proper in every way. Manistee—In the bankruptcy case of Clara P. Earl, individually, and doing business as La Mode Millinery Shop, the first meeting of creditors is sched- uled for June 18 at 2 p. m., in the of- fices of Charles B. Biair, referee, 1225 Grand Rapids National Bank building, Grand Rapids. Alphon Lyman of Nor- walk, is attorney for the debtor. One creditor, Charles H. Gerham, of Cleve- land, has a claim of $1,523. Manufacturing Matters. Detroit—The Crown Hat Manufac- turing Co., 911 Lafayette boulevard, has decreased its capital stock from $150,000 to $20,000. Detroit—Parry Garments, Inc., 509 Lafayette building, has been incorpo- rated to manufacture and sell coats and dresses with a capital stock of $50,000, all subscribed and paid in. Sturgis—The Sturgis Neon Sign Co., Prairie & Wenzel avenues, has been incorporated to manufacture and deal in signs with a capital stock of $10,- 000, $4,500 being subscribed and paid in. Flint—The Peerless Feather & Mat- tress Co., 712 South Saginaw street, has merged its business into a stock company under the same style with a capital stock of $10,000, all subscribed and paid in. Detroit—The Nuway Window Cor- poration, 4701 Ejighteenth street, has been incorporated to manufacture win- dows, sash, weather stripping, etc., with a capital stock of $10,000, all sub- scribed and paid in. Detroit—The Detroit Elevator Co., 1359 Monroe avenue, has merged its business into a stock company under the same style with a capital stock of 600 shares at $100 a share, $60,000 being subscribed and paid in, Cadillac—Roy S. Hartley, started working for the J. C. Penney Co. as stock boy in 1913 and rose to the posi- tion of manager’ of the local store, has resigned his position and will engage in business under his own name in the Webber block which he purchased last year as an investment and which he is now remodeling. Mr. Hartley will remain with the Penney Co. until the home office appoints his successor. —_++2—_ Want Slip “Whens.” 1. When merchandise is stock. 2. When merchandise is on order. 3. When merchandise -is in receiv- ing room. 4. When you substituted and sold other merchandise. 5. ‘When merchandise is not carried in department as a policy. 6. When special order is placed on merchandise. 7. When the line has been discon- tinued. 8. When the merchandise requested seems ridiculous, 9. When you get no response on continued customer wants. 10. When you know that the mer chandise is not carried by the store. not in June 17, 1931 11. When “looker,” and 12. When merchandise asked for is carried in another department. your customer is a ——_+>~+-—___ Acid From Apple Peels Will Be Used in Varnishes. Ursolic acid, a new chemoical, is being extracted from the waxlike coat- ing of apple peels in a Department of Agriculture laboratory. The compound is extracted in the form of powder. The most promising use for this new chemical is in the paint and varnish industry. The fact that the powder is resinous to the touch and is water- repellent suggested its use in varnishes. Tests reveal that this acid increases the gloss and water resistance of cel- lulose lacquers, and it also extends the time required for drying. Arkansas Black, Delicious and Grimes Golden contain the greatest quantities of ur- solic acid. ——_ 2 - Few Patrons Watch the Scales. A survey of consumer buying habits conducted by representatives of the home economics department of the University of Nebraska revealed that: Only about 9 per cent of meat buyers look at the scale when their purchase is weighed. About 53 per cent. have their menus planned when they enter the store. Only 10 per cent. of women cus- tomers ask for definite cuts of steak. Business in down-town stores runs more to quickly-prepared cuts than in neighborhood stores. —__2>-._____ Local Garden Pottery Sales Slumped. Producers of garden pottery find sales gained considerably this year. Price trading and the ‘fact that near-by suburban communities are already well equipped with the product were ‘held to account for the ‘falling off in sales here. In other sections the call for bird ibaths, pedestals and small figures of birds and animals has (been the best in recent years. Pieces retailing from $5 to $20 are ordered in quantity and less emiphasis is placed on low-end goods, Bond Printing Is a Business in Itself It requires not only the proper Bond Blanks but a knowledge of Bonds coupled with skill and painstaking care. We Have the Blanks We Have the Skill We Use the Care BOND PRINTING IS OUR BUSINESS We undoubtedly print more Bonds and Certificates of Stock than any other printers in Michigan TRADESMAN COMPANY | wie ; ~*~ ws ras June 17, 1931 MICHIGAN TRADESMAN 5 Essential Features of the Grocery crop apricots, peaches and_ raisins Sauerkraut—Saurekraut is moving 96 _____{L_ ___-_-__-__u_- Le - 3.50 Staples. which have been quoted here have not out in a routine way against immedi- Green Onions—20c ifor Silver Skins. Sugar— Local jobbers hold cane brought any (particular response from ate needs. Prices hover around the Green ‘Peas—$2 per hamper for granulated at 5.15c and beet granulated ‘buyers. ‘As long as they can cover bottom of the market, and consump- Southern. at 4.95c. Tea—During the past week common and medium grades of India tea have sagged still\further in primary markets. Good grades are working up. ‘There has been no change in this country. In fact there has been no change in the entire tea list in this country. Business is quiet with iprices fairly steady. Coffee—The market for future Rio and Santos coffee, green and in a large way, iwas inspired to slight advances during the ‘week ‘by reports from Brazil that the export tax on these coffees might tbe doubled. The mar- ket is so heavy, however, that this did not have much result, and unless something is actually done about it in Brazil these advances ‘will soon be lost. Spot ‘Rio and ‘Santos have possibly moved up about %c per pound during the week. The demand for coffee in a large way is marking time. Milds show no change for the week. Jobbing market on roasted ‘coffee is about where it twas. ‘Canned ‘Fruits—The \California cling peach problem is still unsettled ‘but spot peaches have apparently towched their lowest. There ‘has been nothing offered under $1.42%, (for Standard Clings, it seems to be generally agreed. ‘Canned Vegetables—Eastern ‘pack vegetables are unchanged. ‘Standard tomatoes show little strength at pres- ent prices, but stocks in ‘the hands of fewer and stronger canners and may be expected to ‘move out at the pres- ent iprice levels at least. Maryland spinach continues at easier prices; as canners are making an effort to meet competition from carryover California Spinach. Stringless fbeans are also offered by some sellers below 70c.for standard cut green ‘beans. ‘Reports coming out of Maine last \week indi- cated that considerable damage was done to corn by ltorren'tial rains which swept the growing districts and caused a flood threat along the banks ofthe principal streams. As canners had planned a considerable reduction in their Golden 'Banltam acreage this year, an unexpected loss through too heavy rainfall might very well cause canners to hold their present unsold stocks of spot corn in anticipation of firmer prices in lthe fall. Dried Fruits—Stocks of dried fruits are moving out from ‘the hands of job- bers in a routine ‘way. Prices are gen- erally unchanged and sales are restrict- ed to small lots. ‘Sellers tbelieve ithat remaining stocks twill tbe well cleared in advance of new crops in all except raisins and possibly ‘prunes. The Coast has very little to offer other than these two items. There are no large stocks of fruits held here, and manv varieties are in especially short supply. Among these are small sized ‘Califor- nia prunes and Oregons in all sizes, large Santa ‘Claras, top grades of raisins and peaches and ‘the lower grades of apricots. Jobbers are still able to quote fancy and extra fancy aprcots, including Blenheims; and there are ample stocks of medium sized prunes around. Any ‘buying spurt, however, would clean up the spot mar- ket in short order. The prices on new their spot needs they are content to — let the ‘future take care of itself. ‘Cali- fornia packers report that the volume of trading is satisfactory and that Coast prices are -well maintained. Dried apples are a little firmer. ‘Canned ‘Fish—The spring run of Chinook salmon thas netted very little to pack and distributors need not be in such a ‘hurry to crowd their ‘present stocks. Salt Fish—The salt fish market is seasonally inactive, but stocks in the hands of importers are light, and iprices are well maintained. ‘There is a rou- tine demand for stocks, (but buyers re- fuse to antcipate their needs very far ahead. Some varieties are working in very short supply, but ‘few have been. withdrawn as yet. The immediate outlook is for routine trading. ‘Beans and Peas—The market for dried ‘beans continues weak and dull, most of 'the list showing a constantly declining tendency, especially red kid- neys and California limas. The same can ‘be said for dried peas. ‘Cheese—The offerings of cheese dur- ing the week have been light and in consequence the market is \firm in spite of the very moderate demand. ‘Nuts—While the nut market is drifting, with little activity either in the shelled or unshelled lines, there is a general expectation of ‘active itrading in the fall, due to the fact that all hands will ‘be about cleaned up in both imported and domestic varieties, and that favorable \prices iwill be named to stimulate buying. A preliminary sur- vey of the Mediterranean 'Basin indi- cates a reduction of about 10 per cent. in new crop shelled almonds, but this estimate may ‘be changed considerably before the new crop is ready. The almond crop in 'California is making good progress and domestic walnuts also compare favorably iwith last year at this stage of their development. Stocks of imported shelled nuts are cleaning up slowly, but ought to be well cleared. before the summer is over. Manchurians have {been more active than other exotic walnuts, and will probably be sold out the soonest. There is a little better movement for pieces, dut to seasonal demand from the confectionery ‘trade. Filberts are easier abroad, ‘but inactive here. Pickles—Pickles are a little more -active this week, ibut ‘prices do not show any particular change. Buyers report that they ifind it more difficult to fill their requirements of large sized genuine dills. ‘Trading is still confined to small lots, however, and ‘buyers do plenty of shopping around before plac- ing orders. Rice—Sttocks in the hands of grow- ers are moderate and they are receiv- ing sufficient Fanm Board support to hold for their price ideas. The move- ment of top grades Blue Rose and Prolifics is regular, with trading on a replacement basis. Millers are cover- ing their requirements of rough rice in a ‘better way now to meet demand. All long grains appear ‘to be closely held up. The new crop is progressing well, ‘but unfavorable weather has af- fected some Southern sections. tion is dragging: Both ‘bulk and can- ned kraut are probably one of the cheapest ‘foods at thé present time. Syrup and Molasses—Demand_ for sugar syrup is a routine affair and prices steady throughout. ‘Corn syrup is doing a little better perhaps, but prices are unchanged. Molasses shows a quiet demand for the season ‘without changes in price. Vinegar—Vinegar has shown a mod- erate seasonal improvement this week. Prices are now at a level which would invite buyers to cover at least their immediate requirements ‘with little hesitation. Consumption is said to have shown improvement. ee Review of the Produce Market. Apples—Current quotations are as follows: Spies; A (Grade .2.0. aes $2.75 Spies, Commercial = 1.85 Spies) Baking —22552 2.50 Ben Davis, A Grade -.02 2... 1.75 Ben Davis, ‘Commercial __-___-- 1.35 Western apples command $3.50 for Delicious, $3 ‘for Winesaps and $2.75 for Roman Beauties. Asparagus—Home grown commands $1.20 iper doz. ‘bunches. Bananas—444@5c per Ib. Beets—New from Louisville, 50c per doz. \bunches. Butter—The market has been from steady to weak since the last report, the total decline being about 1%c per pound. Demand has been rather list- less and receipts were ample. Jobbers hold 1 Ib. plain wrapped prints at 21%c and 65 lb. tubs at 20%c for extras. ‘Cabbage— New from Mississippi, $2.50 per crate of 100 lbs.; Tenn., $1.50 for 60 tb. crate. ‘Cantaloupes ed as follows: Arizona stock is quot- Standards 455 2-9 )e 28 $3.25 Jambos; 30s 20 325 ‘umibos, 455 20 3.50 Jambo flats 232 1.50 ‘Carrots—New from -California, 70c per doz. bunches or $3.25 per crate. Cauliflower—$2.25 iper crate of 12. ‘Celery—Florida stock is $1.20 for - one doz. box; ‘Calif., $9.75 per crate; home grown, 40c for small ‘bunches. Cocoanuts—80c jper doz. or $6 per bag. (Cucuinbers—No. 1 hot house, 90c per doz.; ‘No. 2, 50c; outdoor grown from the South, $2 per (bu. Dried Beans—Michigan jobbers are quoting as follows: © EH. Pea: Beans 225 $3.90 Light Red Kidney __.__._______ 9.25 Dark Red Kidney ..- 10.25 Eggs—The offerings of fine fresh eggs are still limited and the market is lc lower than a week ago. Demand for the best grade of eggs keeps up and any increase in it at present is sure to be followed by slight advances. There is nothing in sight, however, to advance the market in any large way. Jobbers pay 14c for strictly fresh. Grapefruit—,Extra fancy Florida sells as follows: ee $3.25 OL 3.25 Sh LL 3.50 ee eee aes 3.50 Green Beans—$2.25 per hamper. Lettuce—In good demand on the following |basis: Imperial Valley, 6s, per crate ___-$4.00 Imperial Valley, 5s, per crate __._ 3.25 Hot house leaf, per tm. _......_.. 75e Lemons—To-day’s quotations are as follows: S00) Sunkist <6 250) $7.50 SOQ Sunkist 2 7.50 oe) Red Bali 6.2 6.50 S00 Red Ball 2 222 6.00 Limes—$1.75 per ‘box. New Potatoes—North Carolina stock $3@3.25 per bbl. Oranges—Fancy Sunkist California Valencias are now sold as follows: P26 $6.00 10 ee ae 6.00 MG 6.00 74)() | eS ee 5.00 ONG) oe 4.75 BGO es ee 4.50 288 (2 ee 4.50 SA es 4.00 Onions—Texas Bermudas, $1.50 per 50 Ib. sack. Parsley—50c per doz. ibunches. Peppers—Green ‘from Florida, 75c per doz. |Present receipts are the largest in size this market has ever seen, Pieplant—75c per ‘bu. ‘for home grown. Pineapples4Cuban command the following: Bee 3.50 245 oe ee 3.25 QOS 3.00 Plants—Cabbage and Tomatoes— $1.25 per- box; Peppers, $1.50. Potatoes—Home grown, 0c per bu.; Idaho, $2.40 per 100 tb. sack. Poultry—Wilson & Company pay as follows: Pleavy fowls 2205) io) 18c ight fowls 22020) 15¢ Ducks 0.5 14c Geese 2 ie Spinach—Spring, 60c per bu. Strawberries—Home grown are now in full command of the market. They run large in size, handsome in appear- ance and good flavor. They command $1.75@2.25 per 16 qt. case. Sweet Potatoes—Indiana, $3.50 per bu.; Tenn., $2.75 per bu. Both are kiln dried. Tomatoes—75c per 6 Ib. container, Southern grown; home grown hot house, $1 for 7 Ib. basket. Turnips—60c per doz. for Louisville. Veal Calves — Wilson & Company pay as follows: Paney 420g 10%@llic Go0d 9c Medium = 002 8c Poon 2 se et 8c ——~-->____ Roger Babson, in a message to the Newspaper Advertising Executives As- sociation convention at the Hotel Pennsylvania, expressed the Opinion that conditions in the country have been seen at their worst and that the present recession will be followed by an era even more prosperous than that which ended in the Autumn of 1929, He added that “statistics to-day point to another period of prosperity.” 6 MICHIGAN TRADESMAN June 17, 1931 ‘Schmidt Bros. Sciezka, Michiel. *Shoemaker & Ferley. Smith, George. *Tabor, Fred, Taylor, ‘Cecil. Van Dusen, L. W. Wa ker Groceteria. *Wickenheisen, Mike. Ludingtor— *Gibbs, David. *Sniegowski, Jos, ‘M. Maanistee—*Miklas, V. A. Mecosta—*Minkel, Henry L. Merrill—*Schaefer & McKinnon. Midland—*Thompson Merc. Co. OVER 400 MEMBERS. *Pollie, James. ‘Rauser, John. Raymond, Joe. *Richardson, A. F. & Son. Rinvelt Bros. Ryan, P. L. iRyskamp Bros. Schmidt Bros, ‘Sigler, Louis. Sikkemia, Fred. *Smith, Fred R. *Smoleniski, ‘M. S. Stehoulwer Bros. *Stephan, Jos. *Stuit, Henry. *Tamboer, (C. Young, Nelson E. *Ziegler, A. Bellaire—*Richards, H. L. © Benton Hiarbor—*Leonard, A. L. Big Rapids—*Van Auken, W. R. Birch Run—Hubinger, Louis. Nearly One-half Are Regular |Readers of the ‘Tradesman. Following is a list of the paid-up members of the Retail Grocers and ‘Cadillac—*Johnston. James. Meat Dealers Association of Michigan ‘Central Lake—*Smallegan, Smith & OS OT i os Hk. atc. ee Ee OP te ed A Conpetrille—*L lke, Ucc B: & Som. scribers to the Tradesman. The latter Comstock Park—*Stowell, Dana. are indicated by an asterisk (*): Detroit— Ann Arbor— *Altfettis, John A. Ashiley, A. J. *Cusick, Wm. J. Broadway Market. ‘Lurie, J. E. *Brousallis, Steve. ‘Capital Market. *Central Market. (Cobb, L. D. *Daisy Market. *Frey, William. Fritz, Elmer. Haas, Daniel. Hollis, C. E. *Jefferson Grocery. *Kammann, A. F. *Lemble, Alphonso. *Liberty Market. Lutz & Seeger. 'Procknow, D. C. Schmidt, L. H. “Schneeberger Grocery. *Schultz, Wilkliam. ‘Seeger, Robert A. *Severns, H. L. *Shaw Grocery. *Sorg, Victor F., Estate. ‘Spatholf, Anna. *Stoll, Robert A. ‘Strickland, L. T. *Thomas, Leigh A. Townley, L. A. Vogel Brothers. *Wiight, Thomas. Zill, Otto. iGfell’s. Miarket. iuurie, Natte. *Rebone, J. R. Stemm, W. J. *Vogel, F. A. Dowagiac—*Redner, Boyd & Son. a er John & O. Elsie—Conklin, C. M. Essexville—Tennant, Geo. & Co. Flint— *Durkee, Warren G. *Eckert, Rudolph. Metzger, G. B. Frankenmuth— Hubinger, Harold. ‘Rau Brothers. Fruitport—*Jones, Al. Grand Raipids— Alley, Sam. Appel. C. J. ‘Rarstis Bros. ‘Co, *Bertch Market. Blandford, Roy. *oersma Bros. *PBorgman, John A. *Borgman, John. *Rotsford, Ernest. *Botting, A. ‘Bouman, C. \Brouwer, John. *Burton, Leroy. 'TerBeek, Jiack. *Thiebout Bros. *Thomasma Bros. Timmer, Peter. Van Ark, B. Vian ‘Buren, F, M. *VanderHooning,*Gerritt. *Vandermalle, Louis. Vandenploeg & Sons. *Vanderploeg, S. C. *Van Dommelen, J. H. Van Zoeren, E, J. & ‘Son. Van Zoeren, M. J. *Veenstra, Sidney. Vinkemulder, Ralph. *Voss, Berniard. *Wagner Bros. Walbridge & Son. *Watkins, Ray. Westvere, Wim. Whalen, Wim. J. Wrolosecki Bros. *Zwartenkot, John. Grandville—*Hoekzema, P. J. Grand Haven—*Casemier, J. Harbor Beach—*Engel, ‘Theo L. Harbor Springs— *Faunce, Alden J. *Melson, G. W. & ‘Co. Hemlock—*Heinity, Henry. fHolland— Milan— *Davenport, M. Throop, ‘Oris. Milford—Johnson, A. W. Millet—Hunter, Harold. Millington-—*Cobb, A. /H. Muskegon— *Berglund, J. O. *Carlson, IM. F. Etterman Bros. *Hartsema, A, *Hiasper, G. *Hesse, Edw. Hessel, A. L. Hiitlman, P. F. Hodson, John. *Hoekenga, A. *Johnson, Hans. *Jongenson, H. Mionroe, Harry. Olson Bros, *Paquin Bros. *Peterson, O. Sorenson, F. *Sterenberg, D. *Patterson, Ray. Muskegon Heights— *Boelkins, iC. H. & Son. “Cart, Wf. *Ghezzi, E. Giroux & Hodson, ‘Bushey, W. A. (Cooper, Frank. *Curry, Edw. J. *DeJongh, J. & H. *Holland Biaking ‘Co. *Hulst, J. V. & Son. Owosso—*Osmer, A. E. Co. Petoskey—*Bathke Bros. Pinconning—Shearer, Alfred E. Barryton—*Laflin-Ward-Soper Co. Battle Creek— *Allen, Ward. *Brown & Johnsson. *Bush, ‘C. G. ‘Chapman Grocery. iClark & Clark. (Correll, A. F. Fay, Lewis A. *Hocott, Walter. Klose, Henry. Latta, F. R. ‘Meehan, P. L. ‘Mershon, V. C. ‘Moore, Carl. - (Murray, Mrs. Annie. -*O’Connor, Ed. ‘Osmon, A. J. *Pearce & Son. *Pooley, Arthur. *Pur'sley, J. R. *Richardson, Rloy. *Slade, C. W. ‘Slade, George. *Smith, H. F. Spaulding, C. F. *Tungate, Chauncey R. Walz, Chris. *Whalen, T. *Wilson, E. C. Bay City— Bonem, Jos. F., Foye, A. A. Bradley, J. G. Bremer, S. F. Broadway Market. *De Les Dernier Chas. Foerster, John. Goldberg Grocery Co. ‘Headington, Fred. ‘Heil, J. A. *Immerman, A, A. Immerman, H. King, L. G. *K-+.___ Health is the indispensable founda- tion for the satisfaction of life. Every- thing of domestic joy or occupational success has to be built on bodily whole- someness and vitality. Health is es- sential to the enjoyment all through life of sports and active bodily exer- cise. It is also necessary to contin- uous capacity for hard work; and it is only through active play and hard work that anybody can make sure of the durable satisfactions of life. To pro- mote health in the individual, the fam- ily, and the community should be the aim of every good citizen in the Amer- ican democracy. DETROIT DOINGS. Late Business News From Michigan’s Metropolis. Senator James 'Couzens of Michigan — objects 'to another Michigan man’s changing his name to 'Couzens for an entirely new reason—namely, the use- fulness politically of the name Couzens to any one else who ‘wishes ito adopt it in Michigan. He seems to have in mind the case of the other \George ‘W. Norris, who tried to run for Senator in Nebraska. And while this particu- lar ‘citizen does not iwish to call him- self James Couzens, the ‘Senator ob- jects to his possible trading on the name Couzens in running for any Office in Michigan. Albraham Dworkin has applied to Judge Ervin R. Palmer in the Probate Court in Detroit for permission to abandon the name ‘he brought from Russia with him and assume the more euphonious name of ‘Albert H. Couz- ens. Dworkin wants to have “a name more Americanized.” Also his Rus- Sian name is “too difficult to pro- nounce.” Also ‘he would like the new name “for ‘business reasons.” Senator Couzens ‘has instructed his attorney to Oppose granting 'the change of name. He says the ‘has no personal objection to another man’s taking his surname. “Hlowever,” he says, “in these days when so many men are running for office on the reputation of men of the same name, I think it is in the public interest to oppose an application of this suit.” All ‘Roosevelts will please take notice, also several others who belong to the [political dynasties in this country. ‘There is a lot of point to what the Senator says regarding the usefulness of ‘well-known names in running for office. The late Senator McKinley of Illinois always got some votes in Illinois. just because his last name was the same as that of a former President. A man named John G. Jeniolinis changed his name in Detroit to John G. Jefferson a ‘few years ago and forth- with sought nomination for Congress. On the strength of his name he got 10,729 votes in the primary. The Jef- frieses and Murphys thave an advantage over almost any one else in running for office in Detroit because of a couple of popular officials by the names of Jeffries and Murphy. Anyway, Sen- ator (Couzens doesn’t want any one to be elected constable just because the has adopted the name of ‘Couzens. ‘Henry ford, it appears, is going into farming in a big way. ‘He has acquired a 3,000 acre tract in Lenawee county and thas more than one hundred farm hands engaged in putting into practice his theories of wha't efficiency and mass production can do in raising farm products as well as in manufacturing automobiles. He intends to experi- ment with new uses for farm products and to seek out new markets, with the idea of opening doors ito ‘further Progress on the part of the country’s agricultural interests, At a time when ithe farmers are suf- fering from overproduction and every one is urging them to grow less instead of more, ‘Mr. ‘ford’s. essay into farming does not seem propitious. Before we know it he will be selling wheat and corn, spinach and ipotatoes so cheap that the independent farmers twill be in worse straits than ever. We are, more- over, a little fearful of the introduction of manufacturing methods to agricul- ture. For while prosperity and adiver- tising may make it possible for the country ‘to absorb automobiles, tem- porarily at least, at the rate of two or three to a family, the consumption of farm products is limited by individual capacities which no advertising can in- crease. Perhaps this problem can be solved by the discovery of new uses for farm products. In fact, we should not be at all surprised if ‘Mr. ford found ways in which the products of the soil could be turned: into material for automobiles, with compressed carrots or dehydrated squash going into the chassis. In any event, it will be interesting to see what happens if the manufacturer of several million fords takes his farming seri- ously. Is the public ready for a happier, brighter cycle in motor car colors? This is one of the questions being asked in Detroit by motor car manu- facturers, who are considering ways and means of stimulating automobile buying during the normally tonpid Summer months. The thought is cur- rent in many quarters here that black’s ten-montths dominance in the realm of motor car colors is reflective of a ipub- lic mood that might be modified or re- lieved by a change in the color scheme. There is evidence that the industry is disposed to allow the public con- siderable latitude in expressing what the new colors shall be. Cadillac-La Salle, for instance, is offering forty- two different combinations in a special color salon being held in its two local branches. .The object is to get a ver- dict from the public regarding its pref- erence among the cars displayed. Similar ‘color salons will be held in various parts of the counltry to make the expression of general opinion wider in sicope. There are many there who think that motor car and motor ‘boat radio de- mand will ‘become more widespread as a result of the new spark plug develop- ed by the AIC company. Heretofore reception has been affected ‘by a click- ing noise due to the operation of the engine ignition system. It is claimed that the new plug eliminates this in- terference. An involuntary petition in bankrupt- cy was filed in U. S. District Court here against Daniel G. Shapiro, retail shoe dealer, 3440 Hastings street, by Lawhead & Kenney, attorneys, repre- senting Hood Rubber Co., $114; Rob Smart Shoe Co., $475: International Shoe ,Co., $223. ‘Christ G. Florinoff, tailor, 5443 Rus- sell street, has filed a voluntary bank- ruptcy petition in the U. S. District Court here, listing liabilities of $4,492 and nominal assets of $5,394. ‘The Union Guardian Trust Co. has been appointed receiver by the U. S. Court here in involuntary bankruptcy proceedings against Hughes & Hatch- er, retail men’s wear, with stores at 2305 Woodward avenue, and 1244 Washington boulevard. The two in- voluntary petitions filed in this case have been consolidated by order of ‘the 7 court. The receiver was authorized to continue the lbusiness of . the debtor firm. ‘A \composition offer of 20 per cent., payable 10 per cent. in cash and 10 per cent. by promissory note maturing on Dec. 31, has been filed in voluntary bankruptcy proceedings of Fred Ho- gan, fur dealer at 1420 Farmer street. Assets are given as $16,761 and liabili- ties, $18,694 in schedules filed in U. S. District Count here. ————_2>>___ Late Mercantile News From Indiana. Terre Haute—Ben Onkin, local jeweler, has bought 'the stock and fix- tures of the Lebin clothing store and has moved to 1!12 South Fourth street, where ‘the has qpened under the name of Onkin Clothing. Evansville—George ‘Henry Bittrolff, 79, closely identified ‘with the business interests of ithis city for many years, is dead. At ‘the 'time of this death he was secretary of ithe A. P. Lahr & Son '‘Co., dry goods merchant ‘here. For many years the was connected with the Miller ‘Dry Goods ‘Co. ‘Later ‘he be- came ‘associated !with John \A. Ryan in the general merchandising ‘business at Mt. Vernon, ‘Iii, ‘Indianapolis— Arthur -G. Brown, manager of the Marott Shoe Shop was chosen presidenit of the Merchants’ As- sociation for the coming year at ‘the annual election June 3, in ithe office of the association in the Illinois ‘building. Mr. Brown was also elected treasurer of the Indianapolis ‘Stores Mutual Pro- tective ‘Association, at the annual elec- tion, ‘May 28. Connersville—Frank Dinger, 55, a merchant tailor ‘here (for twenty-five years, 'was found dead in his shop from ‘heart disease. He iis survived by a ‘brother and two sisters. Indianapolis— George M. Spickle- mire, 48, general sulperintendent of William ‘H. Block ‘Co. until his resig- nation a few days ago, shot himself through the heart in a park near his home. Illness is ‘believed to have caused the suicide. He had had an operation for a stomach ailment three years ago, and never entirely recover- ed. -He had (been ill and in great pain for several weeks. Mr. Spicklemire had been connected with ‘Billock’s store for six years. He had \been employed in Indianapolis department stores. most of his life, (beginning as a bundle wrapper in Pettis Dry Goods Co. store, He worked in a store in Daytion for some years. Kokomo—Paul J. Gattis, trading as Grand Leader ,Dept. ‘Store, filed a vol- untary ,petition in ibankruptcy in Fed- eral ‘Court at Indianapolis. There are eighty unsecured creditors with claims in total sum of 24,453. —_>++____ Gilda: Did you read about the girl who was afraid to kiss her boy friend On account of germs? Hulda: That’s all right, my boy friend kisses so hard he kills them. Sadie: He’s got nothing on my boy friend. He makes his kisses so hot, they’re sterilized. —_~++-.___ Wife (after talking thirty minutes): Don’t sit there staring at me. Why don’t you say something? Husband: Sorry. dear, I didn’t know it was my turn yet. MICHIGAN TRADESMAN June 17, 1931 OPPOSING SCHOOLS. Confusion in economic matters was explained during the week by Dr. Ben- jamin M. Anderson, economist of the Ohio Bankers’ Association as due to the conflict of two opposing sets of ideas.. Those who belong to what is called the “equilibrium” school believe recovery will come when balance is once more restored, while the opposing school, which he described as the “pur- chasing power” group, seeks remedies by artificial increases of purchasing power. The gist of Dr. Anderson’s defense of the equilibrists is that this school does not separate purchasing power and production, but maintains that purchasing power grows out of pro- duction and that the ability to consume depends upon the ability to produce. He scores the purchasing power sup- porters for their desire to see credit expanded, to induce increased expendi- tures by those who can afford them, to have the Government borrow for public construction, to stabilize the silver market and to valorize crops and other commodities. A good many of the suggested rem- edies for the depression are, of course, subject to very serious objections, On the other. hand, it is doubtful whether the old-school economic doctrine that ability to consume depends upon the ability to produce can any longer be upheld without important qualification. When commodities were exchanged that rule held good, but now it is a question whether the worker gets enough in wages for what he produces to pay for what he should consume. The school of balance or equilibrium is a very comfortable and conservative stand for those who feel that their interests are not jeopardized by modern trends in business, but the same view —namely, that of leaving everything to the influences of readjustment—would have forestalled any such thing, for in- stance, as the Federal Reserve System, just as it now refuses to face candidly the problems raised by the concentra- tion of ‘wealth and machine production. DRY GOODS CONDITIONS. Unfavorable weather in the early part of last week checked the recent spurt in retail sales which began with the new month under the influence of lower prices and increased advertising. Toward the close, however, trade was again quite active as renewed demand appeared for many seasonal offerings. When genuine values are offered, the public is showing not only a ready but in some instances an overwhelming re- sponse. Police lines have had to be established in some ‘cases. An explanation of the present in- tensive drive by large retailers is to be found in the May sales figures which were issued during the past week. The reduction was the largest so far sustained by department stores and amounted to 14 per cent. for the country at large. The losses, under a year ago ranged from 8 per cent. in the Atlanta reserve bank area to 16 per cent. each in the New York, Cleve- land and ‘Chicago districts. There was one less business day in the month, which would cut the average daily loss. The extent of the decline in prices in- dicates that physical volume of trade still exceeds last year’s. It is rather obvious that this sag- ging off in dollar volume has been encountered by extra promotional ef- forts to bring up the June figures. In fact, not a few stores will prob- ably put their May and June results together for the purpose of comparing them with the totai for the san:e two months last year. No let-up in the present campaign to encourage con- sumer demand until beyond mid-sum- mer is indicated. Some of the early Fall lines wil! soon make their appezrance in the wholesale merchandise markets. Lower prices are not expected as a general thing, but it-is likely that qualities will be improved at the present leveis. The markets have been fairly active on re-orders and July 4 specialties. CONCERN OVER RESOURCES. The usual point of view among man- ufacturers is that their customers, the distributors, would like nothing better than to have them all teetering on the verge of bankruptcy and ready to sac- rifice their products at any prices which buyers might name. That this is far from the case among reputable merchants.may be gathered from the growing concern which responsible re- tail interests are evidencing over the growing -number of large failures in some lines which have eliminated some of their leading supply sources. It is unfortunately true that a num- ber of the large producing organiza- tions have been much slower to ac- commodate themselves to changed conditions. The smaller and more flex- ible units have been attracting a larger share of business because they have been quick to recognize that consumers are demanding lower prices and greater values. Their larger competitors have been somewhat stiff-necked in many instances and have insisted on only grudging concessions which fail to suit the product to the present market. Retailers do not believe that they will always be forced, as now, to sac- rifice merchandise standards and to emphasize only the lower price ranges. Consequently, their interest in the welfare of their accustomed supply sources is not entirely unselfish be- cause they see a day in the future when they will again require more standard qualities and a range of high- er price offerings. Admitting, then, a certain degree of selfishness on thé part of store execu- tives in this matter, the concern which they feel cannot altogether be stamped as a false one, since all they wish is to see these large producers keep in better step with consumer demand. DECLINE CHECKED. Outside of the small gain in mer- chandise activities, the past week has brought little change in the general business situation. Recent tendencies have become accentuated as the dull season draws near. The weekly busi- ness index now stands at a new low for the depression. However, the long decline in commodity prices was tem- porarily arrested. With curtailment in automobile pro- duction, steel operations have been eas- ing off. The output of motor cars last month was below trade expectations and the May sales to consumers of the largest producer were some 10 per cent. under those in April, although it was felt earlier that Spring demand might be prolonged this year. However, the idea is still held in many quarters that automobile sales may finally prove the factor to turn the scales toward gen- eral business recovery. In building, the May results fell just under the usual seasonal movement. There was a decline of 5% per cent. in the value of contract awards. From a year ago the drop was 33 per cent., but probably the larger part of this was due to lower prices for materials and lower labor costs. The detailed figures on foreign trade in April disclose where large losses, were suffered in our exports. Ship- ments to Europe dropped a good deal more than half under those in April, 1930, while those to South America were only a little more: than half of last year’s. The reduction on ex- ports to North American countries was about 35 per cent. Trade with Asia appears to be holding up best. If business recovery waits upon some evidence of improvement in for- eign trade, there is no hopeful sign from this direction as yet. DOCTOR AND BANKER. Al Smith, during his brief experi- ence in the banking business, made a bankers’ banquet sit up by asking financiers to “talk United States” to their clients instead of the jargon of high finance. He recited the incident of a rich man who wished to offer the bank an advantageous deal, but who was kept back from it because he couldn’t understand what a young vice- president meant by talk about “equi- ties, maturities, amortization, etc., etc.” The President of the American Med- ical Association, Dr. Judd, gave similar advise to physicians recentiy. He said that the use of Latin words and scien- tific phrases but contributed to the mystery of medicine. We are not sure that the maintenance of this mystery is not an excellent thing, Exact un- derstanding is essential in a matter of dollars and cents. But we all of us know cases where exact understanding of an illness or an operation would have been little short of fatal. We think we shall let the doctors be as difficult to understand as they think they ought to be for our own good. But when we go to a banker, we'd like from him the same kind of “straight talk” that Al Smith advises. WHAT GERMANY CAN DO. Germans have formed the habit of talking and writing, in and out of season, about the necessity of reducing reparations. The phenomenon is partly due to a deep-grained conviction that it is somehow unjust that Germany should have to pay its share of war costs up to capacity, and partly it is a deliberate and planned propaganda which German leaders hope will re- sult wltimately in the eliniination of this financial burden. A particularly vigorous wave of this propaganda has been going on during the last few months. It is based upon the admitted fact that the rise in the price of gold has increased the burden by approxi- mately 30 per cent. But as any stick will do to beat a dog, German pro- tests would be heard whether or not a logical argument were available. The German case would. be more convincing if the Berlin government would employ the means at its dis- posal for relief. A part of the pay- ment, as provided in the Young plan, can be postponed for a maximum of two years. During the twelve months ending March 31, 1932, for example, the amount due _ is $386,000,000, of which $167,000,000 is unconditional and $219,000,000 postponable. And Ger- many is the sole judge about the neces- sity for postponement, although the other powers have a right to hale the German government before the World Court if the case seems dubious. Until Germany takes advantage of the available methods for easing the burden of reparations, the remainder of the world wil find it difficult to be- lieve that German finance is in acute distress, MARK-UPS AFFECTED. While some of the larger stores in recent weeks have priced many lines of merchandise at prices which are the lowest in a decade or even longer, the general understanding is that these values have’ been made possible “through the co-operation” of manu- facturers, as the trade phrase has it. Except for actual retail distress stocks, the usual operation has been to have producers manufacture to a price which the store executives feel will bring con- sumer response, Even for these special promotions the initial purchase mark-up is not re- duced very much, if at all. Thus it is estimated that the reduction in mark-up may run only from 1 to 3 per cent. in some of the large sales now bging conducted. This brings up a question in retail merchandising which is quite similar to a problem faced by manufacturers. When volume is falling in either case, costs.are mounting and margins should be increased. But falling volume tes- tifies to slower demand and prices must be marked down to hold up sales. With mass producers who depend upon vol- ume for profit the problem is a very serious one, and some of the large merchandising organizations no doubt have to cope with the same difficulty. It has been pointed out here that, in the case of consumer credit, the ideal system would be to have credit tightened up in good times and loosen- ed in hard times. Similarly, with re- spect to prices, large volume should bring much lower prices and reduced volume higher prices, although this, of course, is economically impossible. We are going through a_ period when character and courage are on trial, and where the very faith that is within us is under test. Our people are maintaining the ideals of our Amer- ican system. By their devotion to these ideals we shall come out of these times stronger in character, in courage and in faith. ay Aw yaw June 17, 1931 OUT AROUND. Things Seen and Heard on a Week End Trip. * Everywhere we pent (Saturday the farmers iwere harvesting their hay. There may thave lbeen larger crops of hay. in years gone lby, but I cannot now recall 2 time when such was the case. The country everywhere (presents a glorious appearance, due to the fre- quent showers we ‘have had at con- venient intervals during the past month or six weeks. In many cornfields farmers are replanting seed which has been interviewed by the cutworms, re- minding me of the old jingle which I used to hear on the old farm in Lena- wee county: One for the blackbird ‘One for the crow Two for the cutworm And three to grow. I experience many hearty greetings on my ‘Out Around trips, but nowhere do I find a warmer reception than at the store of Albert ‘Saur & Sons at Kent ‘City. The senior partner is be- gimning to take life a little easier, but if the founder of ‘the ‘business is not behind the counter he is almost in- variably to be found at his commodi- ous home next door. The Saurs are all good merchants, good citizens and good fsaternity men. I ‘wish we had more men of the Saur type in the mer- cantile life of this country. ‘If we had we would have no need of bankruptcy laws, courts of record or jails and prisons. I sometimes wonder what kind of people we .would have if these adjuncts of semi-civilization were elim- inated. I found a new merchant on the main street of Kent City, Mr. McBain, who was formerly engaged in the mercan- tile ‘business at Vickeryville. He handles groceries and meats. As usual, I undertook to call on E. T. Webb, the angular druggist of ‘Cas- novia, but—as usual—he was enjoying his post prandial siesta and had left word he was not to ‘be awakened. Mr. Webb has been making a close study of birds during the present summer season, with especial reference to the mannet in which young robins are cared tor by their mothers. He claims to have discovered that young robins are born blind, but I cannot substan- tate his discovery by any treatise on birds which I happen to have in my possession—and I have several. I think I will therefore challenge Mr. Webb’s statement until he furnishes me positive proof of his alleged discovery. Speaking of birds reminds me that the species of birds insevidence at our summer home at Lamont this season appears to be larger than ever. Not being a ‘bird expert like Mr. Webb I am not able to name them all, but I am undertaking tio ascertain their names-and habits from the Casnovia pul dispenser. Mr. Webb claims. that his knowledge of birds leads him to conclude that birds are our most valu- able National asset; ‘that if they were destroyed insects would multiply to such an extent in a comparatively few years that trees would ibe denuded of MICHIGAN TRADESMAN their foliage, plants would cease to thrive and crops could mot tbe raised. Mr. Webb has found, by observation and dissection, that a cuckoo consumes daily from 50 to 400 caterpillars or their equivalent, while a chickadee will eat from 200 to 500 insects daily. ‘One hundred insects a day is < conservative estimate of the quantity consumed by each individual insectivorous bird. Michigan has a bird population of not less than 51,200,000, ‘which, for each day’s fare, requires the enormous total of 5,120,000,000 insects. It has been computed that about 120,000 average insects fill a (bushel measure. This means that the daily consumption of chiefly obnoxious insects im Michigan is 42,000 ‘bushels. This estimate is good for about ‘five months in the year, May to September inclusive. The furniture manufacturers of Grand Rapids have evidently had a new vision and propose to inaugurate a new birth. They have reorganized their local association, closed the old record ‘book and thrown former cus- toms, policies and ‘prejudices into the discard. They have made a complete change of the executive \officers, includ- ing president and secretary, and re- versed every theory of ‘business and procedure they have heretofore held to with a tenacity which amounited to stubbornness. Engineers are to be in- stalled in every factory with a view to determining how the output of each factory can ‘be increased, how better goods can be made cheaper, how the present high standards of (Grand Rap- ids furniture can be increased—and all without any reduction in the present wage scales. The attitude of arrogance and un- friendliness toward outside exhibitors which has so long prevailed is to be reversed and four men are to be sent out On missionary trips all over the United States to interview the manu- facturers of high grade ‘goods and in- duce them to return to :Grand ‘Rapids with their exhibits twice a year. The policy of anticipating the regular mar- ket periods 'by private showings of new goods will be absolutely abolished. The dishonest method of tagging new goods with price tickets 100 per cent. in advance of the regular selling price, so that retail dealers who [bring their customers to market to make special purchases can be “held up” to out- rageous figures, will ‘be abandoned. No makers of icheap furniture or trash will be invited to become a part of the Grand ‘Rapids market, the determina- tion ‘being to restore Grand Rapids in the estimation of the country to the proud position she held undisputed so many years as the only headquarters for manufactured goods of high grade in design, material and workmanship. It is to ‘be hoped that their ideas may all ‘be carried into execution with as little delay and as much effectiveness as ipossible. This change of front on the part of our local manufacturers js due to sev- eral causes, but the most vital reason for a change is the attitude assumed by the Marshall Field interests toward Grand Rapids. ‘Some years ago Chi- cago furniture manufacturers decided to ‘wrest the supremacy long enjoyed by Grand Rapids in the furniture ‘field by erecting a mammoth exposition building and diverting our outside ex- “hibitors to that icity by offers of cheap- er space rates andi superior selling ad- vantages. jThey succeeded to some ex- tent by employing inducements which are not considered exactly ethical in this day and age of the world. The example thus iset ‘by the ‘Chicago manu- facturers duced the Marshall Field organization Ito destroy the Furniture Mart, as it is called, and also impair _ and possibly destroy the supremacy Grand \Rapids has long enjoyed asthe headquarters of ‘fine furniture. The first blow ‘hit Simmons, who recently wrecked the Berkey & Gay Furniture Co. with a ruthless hand. When he approached Marshall ‘Field for orders for his goods—he had a million dollar a year customer in the ‘Field establish- ment—he was told that he must aban- don the Furniture Mart and move his exhibit over to the Merchandise Mart —the $18,000,000 creation of Marshall Field—if he expected to do any (busi- ness with the greatest Chicago mer- chant. .That policy soon sounded the death knell of the Furniture Mart, which will probably be compelled to seek the services of a receiver in the near future. Then (Marshall Field turned this attention to the extinction of the Grand Rapids market. T. !Ash- ley Dent has ‘been an outside exhibitor here for nearly fifty years. When he approached iMarshall Field for orders he was told that he would have to ex- hibit his lines in the Merchandise Mart before the would be given any more business (by the Field concern. His reply was that he was tied up with a ten year lease in the Furniture Ex- position building there, four years of which had yet to run at $12,500 per year. Whereupon the Field manager told him if he would sign a ten; year lease for the same space and at the same price in the Merchandise Mart, Field would assume the unexpired lease in Grand apids, which meant $50,000 bonus Field would have to pay. After several .instances of this kind were brought to their attention the Grand Rapids manufacturers decided that they were up against the real thing in Marshall Field’s Merchandise Mart project and they accordingly are taking steps to meet and, if possible, overcome the fiercest and most unfair competition they have ever had to face. _—_ I never see an advertisement of Marshall Field & Co., in which a spec- ial plea is made for patronage because of the reasonableness of their prices, without recalling ‘the fact that I happen to know of several instances which fail ‘ to sustain the claims thus made. A local factory in which I \was interested made a ‘table which it sold for $50. The table was so-well regarded by the Field buyer that he purchased several ‘car- loads of them in the space of a couple of years. Every time I visited the Field store I always dropped in on the furniture department lto see what price was placed on our table. The ticket ‘was apparently never changed. Tt was always $175. I cannot help feeling that the dis- position of retail furniture dealers, es- 9 pécially in the large cities, to exact such large profits is one of the rea- sons why the furniture business has languished so much of late years. No one begrudges a retail dealer a rea- sonable profit, ‘but exorbitant prices tend to defeat the object which should be the aim of every merchanit—fair treatment and reasonable margins—in order to secure the greatest possible volume. Because I have been in close touch with some of the branches of the furni- ture trade for the past fifty-four years, I think I ough't to improve this oppor- tunity to pay a merited tribute to the furniture manufacturers: for the man- ner in which ‘they have alway's treated their employes, since the great furni- ture ‘strike which was precipitated by Bishop Schrembs and Deacon Eitis in 1911. As the result of ithe strike 7,500 idle men paraded the streets of Grand Rapids for seventeen weeks. It was a time of dire distress for both manu- facturer and ;worker. It had to end One of two ways—the domination of the union or the extinction of the union. The outcome wa's the utter destruction of the union and the adoption of the open shop method for Grand Rapids’ chief industry. Instead of glorying over their victory, which had cost them millions of dollars, the manufac- turers separated themselves from any bitterness which may thave been gen- erated during the uncalled for strike and set themselves to work to make tthe open shop method so popular with the workers that they would soon see that in surrendering their affiliation with the union they had really won a great victory for themselves. The manufacturers established a labor bu- reau, presided over by a very capable lady, Miss Williamson. Any worker who had a grievance—or thought he had—could go to Miss Williamson and meet sympathetic attention. If a Protestant employe objected to work- ing under a Roman Catholic foreman or vice versa he was quietly transferred : to a position of equal importance in another factory. Everything possible was done to make the worker’s posi- tion as agreeable as possible. The wage question was carefully studied. Union carvers had a level scale of 80 cents per hour which every carver must be paid, whether he was capable or in- capable. The manufacturers adopted a scale of 37 cents to $1.25 per hour, based on the experience and compe- tency of the worker. As a result, Grand Rapids, as an open shop town, was soon paying the highest average range of wages of any furniture manufactur- ing town in the United States. There have been no Jabor disputes for twenty years. No black list or card index system has ever been maintained by the organization. During ‘the present time of depression the employers have aimed to keep as many employed as possible, so 60 per cent. of their regu- lar forces are employed a portion of the time each week with 40 per cent. of 'the payroll expenditure in good times. Another thing the furniture men have done which meets my hearty ap- proval is the effort they have made and are continually making to protect eure SESE SS NTE TERRE EPS EIT 10 MICHIGAN TRADESMAN June 17, 1931 the name Grand Rapids from being misused by unscrupulous dealers to effect sales of furniture made in other markets iby pretending that it was pro- duced in Grand (Rapids. This has cost over $100,000 in the aggregate, but it has resulted in curtailing the practice to such an extent that dealers no long- er find it either pleasant or profitable to go beyond the bounds of decency and legality in dishonestly advertising their stocks as containing Grand Rap- ids products if such is not the ‘case. It ds exceedingly unfortunate that the directors of the Retail Grocers and Meat Dealers Association of Michigan should ‘have adjourned June 3 without selecting a new secretary to replace Herman. Hanson, who refused to ac- cept a re-election. There never was a time when active work and aggressive- ness were so much needed as now. Many important things are happening which are receiving no attention by the organization, because there is no one to take the initiative. A's a result, the summer months will be permitted to slide along without anything worth while ‘being done to advance the best interests of the retail trade. I hope some candidate for the position can be secured, so that the organization may not continue to lag. David Friday, economist, pre- dicts a boiling bond market by September which would run eigh- teen months and be very much like the bond market of 1901, and that by next January production in this country will be 25 per cent. higher than last January. ‘This will not mean a runaway market in securities,” he says, “‘but it will be proof that we are on the way up. In fact, business is on the way up now. Production as measured by the Federal Reserve index be- gan rising the first of the year and has continued the upward trend through April, the last month re- _ ported.” _Ben Nysson, who started in the gro- cery business at Holland about fifteen years ago, removing to Grand Rapids about a dozen years ago, is fully con- vinced the cash-and-carry ‘system is the best plan for him. ‘When he first came to this city he undertook to main- tain two prices—regular prices ‘to credit customers and a 10 per cent. reduction to cash-and-carry cusitomers. A year’s trial convinced him tha't it is not practical to undertake to maintain two sets of pnices in the ‘same store. For fifty years there has tbeen a Stryker grocery store at the corner of Grandville avenue and Graham street. Cornelius Stryker jwas located there twenty-seven years and his nephew, Albert Stryker, has been. engaged in business there twenlty-three years. Grand Rapids has had few families who have equalled the Strykers in energy and steadfastness. Merle Thorpe, editor of Nation’s Business, starts a movement for an appreciation of the merchant, and told a group of retailers last week: “T, as a householder, never join the clamorous criticism against the retailer. I regard him as my agent. I employ him to give me what I want when I want it, at a reasonable price. I ex- pect him to judge quality. I expect him to keep me informed as to the latest discoveries and inventions, In this modern age of specialty work, I have no time to do this myself, hence I employ an agent—the retailer. And as a good employer I appreciate the fact that the faithful employe is de- serving of a living wage and that wage be paid promptly. Every community recognizes a real merchant and honors him. The greater the difficulties, the . greater the opportunity of talent to rise above mediocrity.” E. ‘A. Stowe. ——_++>—___ Items From the Cloverland of Michi- gan. Sault Ste. ‘Marie, June 16—From now on we can expect to feel the effect of the tourist season. Governor Brucker, in his talk at Manistique last week, said the only business which has not been affected by the depression is the tourist business. He pointed out that in 1922 half a million people reg- istered at Stat parks. In 1929 this fyzure was increased to 7,544,000 and last year, with the depression already going on for fourteen months, 9,000,- 000 people registered— an increase of a million and a half over that of the year previous. ‘Three fine highways pour tourists into our city in the summer time. One ts the Dixie highiway, which comes up from Florida through the populous districts of ‘the hot hay fever belt, where there is no fishing, no woods, no wild scenery—only heat and cities and perspiration. This crosses the Straits of Mackinac. Then there is the Michigan highway (48) which brings direct from ‘Chicago and Miliwaukee those who want what we have to offer in the summer. The third thorough- fare is the Roosevelt highway, which comes from tthe West-—-from Duluth, Miarquette and the copper country. Each of these highways brings thou- sands of automobile visitors to us. After crossing the Straits the tourist can notice the is breathing nice fresh, cool breezes and in ithe Northern para- dise, where nature thas dione so much to make it so, and where they will get more for the money than anywhere in the ‘State. With the large amount of advertising done by our various or- ganizations rwe shou'd reap a large por- tion of this prosperity. Six Boy Scouts in unifomm will patrol the locks again this year, fur- nishing the tourists with free informa- tion and service. That is a symbol of greeting and made many friends for the Sault and scouting. ( ‘Many a man who at first went out looking for a position would now jbe satisfied if he could land a job. Independence day will be celebrated here July 4 with a parade, speaking programme, sports, games, dedication of a ‘tablet 'to Michigan’s only Revolu- tionary war soldier and a grand display of fireworks at Brady park iat night. William Johnson has opened a gro- cery store at Nebish Island in connec- tion with his cottage, but is putting up a new store which he will occupy as soon as completed, the tourists are be- ginning to come to the island: now and the many ‘cottages will soon be oc- cupied. Thomas (Creighton, the well-known merchant at the Nebish channel, was a ‘business visitor here last -week, ‘tak- ing ‘back a load of supplies. Tom says that he can notice a steadly inicrease in business now, as the Government is putting on more men working on the river contract. A. J. LeFevre, advertising manager for Lauerman’s store at Escanaba for the past year, has taken over the man- agement of the store at Manistique, succeeding L. T. Wesley, who will have charge of a new'store to be open- ed by Lauermans at Two Rivers, Wis- consin, Mr. LeFevre has a wide ex- perience in the field of retail stores. The new cobblestone station at 'Man- istique, owned iby 'P. J. McNamara & Sons, has been opened at the ‘corner of Maple avenue and Oak street. They will furnish” a 24 ‘hour service, and guarantee prompt, efficient and cour- teous service. ‘The {first Tommy store in the Sault opened last week at ‘the forks of the road at the stop of the hill on Ashmun Street. It is quite unique, neat and clean, fitted out with popcorn roaster, grills, electric refrigenator, soft drinks, tobacco, cigarets, red hots and light lunches. ‘The ‘proprietor tells us that prices are so reasonable one can feed the whole ifamily for a quarter. Young men these days are attracted to capable young women who can sup- port themselves, if necessary, and also support their ‘husband's if the latter lose their jobs. William G. Tapert. Your Confidence Deserved HOLMBERO. “se COMMISSIONER of gine! Bog = Sood © Capitol SA. Baul, Mise. ‘COMMUNICATIONS ApOness hie DEPARTMENT & Company, Reid-burdoch Rochester, Minnesota. oer” aun ot samples, lot, we at t poilage The result of yo stertite fhe state avers sterility of zero perce wWJi-w. his “gubmitted to t _ yrs bation test. This — ri he end of determined. ur samples 5 ile cans, ge of The 33% weer 100%. nt, and ® MAX Yours very Dec - én, 1930. ents a different ° at your plant, a temperature of h time the cans were opened 00% of the cans were with a minisum owed that 1 truly, po 9 A sterile can will never swell, sour or spoil. Monarch Peas go to the table fresh, clean and sweet—with all the health-giving minerals and vitamins sealed in. When you stock Monarch Peas, you are certain of the best quality procurable. N. B. Last year we could have sold twice as many Monarch Peas as we packed. peo-------- MAIL COUPON NOW---------=1 ‘ i {| REID, MURDOCH & CO., P. O. Drawer R M., Chicago, Il. a : Please tell me about the Monarch Way. mre i PS i gp NaI. cece cecceesccccceee cee ecu sass ess Dus cessbeceueeesaes Oy £ i : 1 BO es ea as po es Pos eaves sig mieciseas ceeceec 8 3. pens momma eRe Eee eee eee ers of the age. It has stood the test of time and the most discriminating tea drink- Sold only by The Blodgett-Beckley Co. MEMBER INDIA TEA BUREAU Main Office Toledo Detroit Office and Warehouse 517 East Larned Street y; z June 17, 1931 MICHIGAN TRADESMAN 11 CREDIT PLAN IS GOOD. If It Is Handled on a Banking Basis. 1. G. Woodbury, Memphis independ- ent grocer and Secretary, Retail Gro- cer’s Association of Memphis, says: “The old-fashioned grocer who re- fuses to gear his mind and methods up to modern speed—who shrugs away all new ideas and suggestions with the statement, ‘I know my business. I’ve been a groceryman for thirty years. I’m getting by, and anyway, who are you to tell me how to run my busi- ness!’—that man is like a man travel- ing in an ox-cart. “Sure, he’s going to get there some time—but by the time he does every- thing’ll be all over, “If you are in this class, change from the ox cart to the modern meth- {. of business travel.” There is nothing wrong with the idea of credit. Banks, department stores, all kinds of businesses do a great percentage of their trading on credit. Why is it, then, that so many gro- cers complain and charge credit with being responsible for their failure, or near failure? Mostly for just one reason: The grocers themselves simply have overlooked and neglected the essential point” in all credit operations. They have failed to make sure that the ap- plicant for credit is a good risk, Sounds simple, doesn’t it? Yet that’s the reason so many grocers are soured on the idea of giving credit and con- demn the whole practice. They just haven’t made reasonably sure of not being stung. An order amounting to two dollars is given the grocer who wraps it and hands it across the counter. The cus- tomer has been in the store perhaps twice or three times before. Her face is vaguely familiar. “Td like to open an account with you and put that order on it. We've just moved into 250 South Strete.” “O.K.,” replies the grocer, glad to have a new customer. ‘There are more purchases. amounts to ten, twenty-five, forty, fifty dollars. The grocer has tried handing bills to the customer who al- ways receives them cheerfully. He has hinted at payment, thought of shutting down on further purchases. He does not like to lose a customer. He de- termines, one evening, to go around and make a neighborly call on his customer and bring up the matter of the bill. He calls at 250 South Street. No one by the name of his customer lives there. This example illustrates how the customer becomes your credit man- ager, passing on her own credit. It is one of the great evils which cause many failures, The answer is simple enough. When a customer asks to open an account, express your pleasure but give her a well thought out form to fill. Ask her where her husband works and how long he’s been there; ast: for the present home address and th: home address for the past five years: ask for references, banks, lodges and The bill clubs. Get all the information you can. Then next in importance, verify that information. -If it dosen’t check, ask the customer about it. If she can’t explain, don’t hesitate to risk losing - a customer. Better to lose her before she’s in debt to you for a good sized bill. Another thing should be done. Make clear the basis of payment of bills Make it understood that you operate upon a weekly pay plan, semi-monthly or monthly and: have it understood that at the prices you charge you can’t afford to let bills run over the stated time. I feel that as I have been asked for credit by a customer, I have every right to protect myself. I’ve never offended a customer yet by asking questions and I’ve saved myself a lot of money. Do it in the right way and they'll think more of you. If a prospective charge customer balks at answering questions, get sus- picious and make doubly sure of your risk. If she hesitates and you wish to argue with her, tell her that in effect she is asking you tc lend her money— which is true. The sum may not amount to more than fifteen dollars. Then ask her if she knows of any bank in town where she could walk in and, without references or collateral, horrow fifteen dollars over the coun- ter. Tl know the answer and so does she —and I consider that I have the right to be as good a business man as a banker any day. 2-2 - When On Your Way, See Onaway. Onaiway, June 16—This is what they all say, “I wish we had more time to stay, but we are surely coming again.” There’s a reason. For the entire summer season we have with us Mr. and Mrs. O. Steele, of Orlando, Florida. They are oc- cupying their ‘cottage at Black Lake. Mr. and Mrs. ‘Steele were formerly en- gaged in the hardware ‘business in Onaway, ‘being succeeded by the Lee hardiware ‘store. Graduation exercises are over arid the Onaway high school graduated twenty-six #pupils, all proud of their diplomas. ‘The counttry normal iclass ts com- posed of twenty graduates, several of whom already have secured schools for next term. ‘Orlando Ott and family are leaving for their Southern home in Indiana to be gione several months. Mr. Ott is an ex-mayor of Onaway and has been employed iby the Lobdell Emery Man- ufacturing Co. for several years. H. F. Preston, of Vicksburg, is spending his summer vacation on Black Lake. Harley was a former Onawaite and has a good many ac- quaintances here. Yellow Lady Slippers are now in full bloom and next week will come the pink showy ones, the pretitiest of the orchid family. ‘Prepare for the feast if it may ‘be so called. Squire Signal. —___- 65 _ Joe: I hear Jones fell down on the state pharmacy examination. ‘Sam: Yes, he got mixed on the dif- ference between a club and a western sandwich, —_++>____ “Did you hear that poor Henry has joined the great silent majority?” “No. When did he die?” “Oh, he didn’t die. He got married yesterday.” 7 Veneer iin ct ai i te a a Will You Help BRING TEN MILLION VISITORS To Michigan This Summer? In 1930 Eight Million summer visitors came to Michigan. In 1930 $300,000,000 was spent in this state by these visitors. It is estimated that every tourist party spends an average of $16.40 per day while on tour. Almost directly this ee benefits you and all other Michigan residents. . It is the civic duty of every Michigan resident to stimulate and en- courage this industry. Michigan residents are offered an opportunity to do this by becoming members of Michigan’s “Ten Million Club.” You can become a member by purchasing these “Ten Million Club” stamps at one cent each ... an Help bring Ten Million Summer Visitors to Michigan this year. Funds raised will be used by the Michigan Tourist and Resort Asso- ciations to give further publicity to your city, county and the state. This publicity will help to bring “Ten Million” Tourists to Michigan this summer. “Ten Million” Tourists in Michigan this year will help the return of prosperity. : Purchase “Ten Million Club” stamps from your merchants or the banks in your locality. Use “TEN MILLION CLUB” stamps on all your letters. @ “MICHIGAN’S TEN MILLION CLUB” HEADQUARTERS—Pantlind Hotel_-GRAND RAPIDS SPONSORED BY Michigan Tourist and Resort Association Our Exclusive Pan Toasting Process ry is b PU py Facturen By N “TY Oar. 7S COMPUY —of milling assures your customer a sweet, flaky dish of oats, entirely free from the usual mush taste. Purity Oats and Chest-O-Silver are the best buys on the market today for you—the inde- pendent grocer—because our rigid policy of selling no chain stores—no desk jobbers—and backing every package with a solid guarantee is your weapon against indiscriminate selling. PURITY OATS COMPANY KEOKUK, IOWA 12 MICHIGAN TRADESMAN June 17, 1931 FINANCIAL “Czar” For Oil Industry Urged. Recommendations to the oil indus- try in California proposed by the com- mittee recently named to study de- moralized ‘conditions there may sug- gest a solution for other industries affiicted with overproduction. “T ‘believe the committee has pioneer- ed a new field,” says Mark L. Requa, chairman of the committee, in sub- mitting his report. “It may we‘l be that the most important suggestion of the committee is the proposal for creation of an advisory counsel, dis- sociated from the petroleum industry, to which members of the industry could take their problems and differ- ences for adjustment. “If the method is successful in the petroleum industry I do not see why it could not be applied to other indus- tries suffering from similar causes.” This proposal is a modification of the once popular idea of selecting a “czar” or industrial dictator to rule over a par- ticular trade, such as the motion pic- ture industry. In fact, the suggestion has been heard that what the railroads need is a central authority, such as a dictator or a committee, to co-ordinate conflicting transportation facilities and reduce waste in unnecessary duplica- tion. The petroleum industry, according to Mr. Requa, has Jacked the power to overcome its problems. Individual- ly most members of the trade aippre- ciated the impending dangers, but “collectively they hesitated to act be- cause of the anti-trust laws. They may have been overly timid,” the re- port continues, “but it is a well-known fact that the decisions in connection with the anti-trust laws are so con- flicting that it is almost impossible to say in advance whether any given ac- tion would be legal or not.” The committee suggests the appoint- ment of a board or individual to study the industry’s problems and render ad- visory opinions, So far as the ‘California oi] industry is concerned, the committee finds “de- moralization is due primarily to over- production of crude oil. Drilling thas been carried on with total disregard to consuming ability.” Such conditions are detrimental, the committee contends, to the Govern- ment, the public and the petroleum in- dustry. Refining capacity has been found far in excess of demands and “unwarranted selling competition has led the marketing companies into all the trade abuses known in the selling of commodities.” William Russell White. [Copyrighted, 1931.] ——~+ 2 Trusts Buy Back Own Stock. ‘Management investment trusts, prod- ucts of the ‘bull market boom, have gone through an exceedingly lean per- iod in the last year. But the decline in stocks, while it has resulted in heavy depreciation in portfolio values, also has provided some of the large trusts with an op- portunity to lbuy in their securities on advantageous tenms. In recent weeks, open market values of many investment trusts have been so far below liquidating values of their portfolios that the trusts have found it profitable to ibuy in their securities for retirement and sell part of their hold- ings to obtain funds. Some with suffi- cient cash have found it preferable to buy in their own securities rather than add to their portfolios. Indeed, liquidation of this character was (believed to have played an im- portant role in the recent decline of the market. Wall street is looking forward to the June 30 earnings. state- ments and balance sheets of manage- ment investment trusts for confirma- tion of reports that some of the large trusts liquidated stocks, partly because they were able to retire their own se- curities at a discount over portfolio values. One of the largest of the trusts, the Lehman ‘Corporation, has asked its stockholders to approve a proposa! to retire 117,000 shares of its own stock now held in its treasury. It was fig- ured that 40,000 shares of this had been purchased since the close of last year at an average price of around 55.60 a share. When this was an- nounced, the corporation disclosed that the net asset value of its capital stock was around $70 a share. The effect of the retirement of such large blocks of securities is to enhance the asset value of the remaining se- curities. As long as portfolio deprecia- tion continues, of course, investment trust stocks are not likely to benefit greatly from this retirement movement, but on a sustained recovery of the mar- ket shares of trusts which have re- duced their outstanding securities sub- stantially should reward the patience of holders who have clung to them. Two years ago a great outpouring of new investment trust issues con- tributed in large measure to the stock market’s severe case of indigestion. The trend is in reverse and forth- coming reports are expected to show a drastic reduction in outstanding shares of the management trusts. [Copyrighted, 1931.] — + 2>___ Merger Is Seen Ending Long Price Wars. Wall street’s interest in mergers, dormant since the huge utility com- binations were effected two years ago, has been revived by failure of the Gov- ernment to press its fight to prevent the consolidation of the Standard Oil Company of New York and the Vacu- um Oil Company. Market conditions have been un- favorable for the promotion of large mergers, ‘but aside from that financiers were disposed to await the outcome of the proposed Standard of New York- Vacuum combination before going ahead with any plans they may have had under consideration. That restrain- ing influence now has been removed. The dropping of the Government suit in the Stanlard of New York- Vacuum deal was acclaimed in Wall street as an indication of a recognition in Washington that the country’s anti- trust laws may be hampering American industry in the present severe struggle for world markets. The natural trend in the United States as well as in other countries has been toward ever-grow- ing industrial units. Trust-busting campaigns have interrupted the trend but have never halted it completely. Standard Oil of New York itself in some of its foreign markets now is pitted against the ‘biggest ‘business combination the world has yet seen, the Soviet trade monopoly. It may be too early to conclude from the results of the Standard of New York-Vacuum litigation that the bars are to ‘be let down on jarge mergers, for ‘Congress remains to be consulted on any radical change in anti-trust policy. Nevertheless, the opinion is widely held in Wall street that the outcome of that situation is likely to prove a definite stimulus to the merger movement. The problem of mergers assumes greater importance at the moment be- cause combination of industrial units looms as one way out in the drive of MW. S.c Investment Bankers Change of Corporate Name =p Fenton, Davis & Boyle Mid ~ West Securities Corporation Investment Bankers DETROIT GRAND RAPIDS ¢Phone 4212 ; y GRAND RAPIDS 507 Grand Rapids Trust Bldg. 81201 LA.GEISTERT Soar Investment Bankers MUSKEGON 613 Hackley Union Bldg. 25749 . US HELP YOU SOLVE YOUR INVESTMENT PROBLEMS — PHONE 4774 — FETTER, URTIS& ETTER Investment Bankers and Brokers Grand Rapids Muskegon ¥ 3 Rapids’ oldest and largest finan- cial house, offering every service conforming with sound banking practice, and bringing these services almost to the customer’s doorstep ot OLD KENT BANK 2 Downtown Offices 12 Community Offiices o' V6 June 17, 1931 industry to achieve economy during the depression in (business. The ‘Standard of New York-Vacuum move promises to hasten-the consolida- tion tendency, in the oil industry par- ticularly. ‘Oil companies, especially the smaller units, have fallen heir to all the evils of cut-throat competition. The Admnistration itself has tried to help straighten out the situation (by sanctioning proration schemes and dis- couraging imports of foreign oil, so far without any perceptible easing of the industry’s ‘burden of overproducticn and price declines. Oil men may find the merger route easier to travel. A consolidation of the Standard Oil Company of New Jiersey and _ the Standard Oil Company of California rises as the most important possibility on the oil merger program. That combination was discussed some time ago but abandoned when the approval been dickering with some of the small- er companies. (Copyrighted, 1931.] —_>++—___ Bargains in Small Issues. Shrewd investors have many oppor- tunities for bargain bond purchases in the present market by diverting some of their funds to sound issues of some of the smaller companies. Many of the smaller concerns bor- rowed money in small issues a few years ago. The ‘bonds were essential- ly just as sound as many of the larger issues, (but under present ‘circumstances have often lacked what is known technically as marketability. That is, the issue is so small that any investor who is forced to sell for reasons of his own must accept a substantial dis- count for his holdings. Investors may (find this situation highly advantageous for bargain pur- chases, although considerable patience and discrimination may ibe necessary before the right securities are avail- able at the right price. Single transac- tions are often made at wide fluctua- tions for no other reason than that some one is willing to take what he can get for his securities. In a great many cases low prices for these small issues have no direct bear- ing on their actual worth. The market is ‘simply a reflection of supply and de- mand and a bond may tbe well secured and adequately protected and still ab- normally low. ‘There are a great many issues of relatively small size—some- times not more than a few millions of dollars—that are depressed currently by a few sales. Yet the earnings are satisfactory in many cases. Often mortgages protect the issues from the slightest danger to ‘principal. Yields on many of the smaller is- sues have mounted surprisingly, al- though the payment of interest to ma- turity is assured. The principal danger in such pur- chases is that the (buyer will find him- self in the same position at some later time as the present holder finds him- self now. For this reason, investors should ibe careful not to place funds for which they may have need in this class of security. The fact that inter- est and principal will be paid promptly when due is ‘little consolation to the man ‘who is forced to sell at low prices. Incidentally, all securities with high yields should tbe scrutinized carefully. MICHIGAN TRADESMAN 13 The low prices may indicate that the outlook for the company is not as se- cure as generally supposed. (Copyrighted, 1931.] —_+2++—___ Gold Depressing Commodities. Although repeated reductions in money rates recently have failed to turn the tide of gold imports and re- ceipts last month reached the highest total for May in several years, pros- pects of a reversal in the trend are be- lieved to ‘have ‘brightened. Economists have been studying the apparent relationship \between gold stocks and commodity prices with the hope of determining whether concen- tration of the precious metal in this country has influenced the downward trend in prices of things that gold buys. Trends of gold stocks and com- modity prices have been charted by Paine, ‘Webber & ‘Co. over the last decade. The curves show in striking fashion the rise in gold supplies and the opposite movement in commodity prices. Gold holdings in this country, includ- ing those in the Federal Treasury, are approximately $4,400,000,000 and ex- ceed the supplies of France, England and \Germany combined, according to the Paine, Webber & ‘Co. figures. \Al- most three-fifths of the world’s supply is concentrated in the United States and France. Strengthening in European rates of exchange, especially sterling, may mean at least a cessation of gold move- ments in this direction or possibly a reversal in the recent trend. ‘Such a situation, the investment firm believes, might ‘be “accompanied by a firming up in commodity prices, most iarportant of which are, of course, es- tablished in world markets and not in this country alone. An efflux of gold, therefore, would tbe a favorable de- velopment rather than otherwise.” The fact that no use has been made by American bankers of the huge gold supplies in this country in extending credit to foreign nations is cited as a primary cause of low commodity prices. Other countries, unable to borrow funds here, have lbeen compelled to sell commodities. and securities in the world markets to meet their cash re- quirements, and this urgent selling thas continued to depress prices. Until our gold stocks are made available for ex- tending foreign credit there is ittle hope for expecting relief from this pressure, economists say. William ‘Russell White. [Copyrighted, 1931.] —_2+>__ Ten Ways to Lose Money. 1. Put your trust in gossip. 2. Believe everything, especially tips. 3. Guess, 4. Follow the public. 5. ‘Be impatient. 6. ‘Hang on for last eighth, 7. Trade on thin margins. 8. Hold on ‘to your opinion, right or wrong. 9. Newer stay out of market. 10. Accept small profit and large losses, Jay Petter. ——»+~+<-___ Money won’t buy everything, but it flavors everything. 4 — IT’S A FRIENDLY A’TMOSPHERE Recently a customer apologized to us for the smallness of his bank account. Be assured that every account, and any amount deposited - - large or small - - is appreciated here. We give the same courteous attention to all customers, irrespective of the nature or amount of their business. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices GRAND RAPIDS NATIONAL BANK ie = Established 1860 Fy ll ry t Incorporated 1865 Nine Community Offices GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank 14 MICHIGAN TRADESMAN June 17, 1931 INDIVIDUAL INITIATIVE. Must Be Awakening of New Spirit of Confidence. Apart from the declines that took place in 1920, it is probably true that never in the history of our country have commodity prices fallen from such high levels to such low levels in so brief a space of time, bringing in their wake the impairment of capital and financial distress. Overproduction, or if we choose-to express it otherwise, the cutting off of avenues of consumption by disturbed world conditions and through the cur- tailment of purchasing power caused by unemployment and general dis- tressed conditions at home, is responsi- ble for the indigestion which has at- tacked us. Some sections of our country suf- fered the destructive effects of floods and droughts, but I doubt if these have caused as much distress as the reac- tions that have taken place from our unsound credit expansion. We are suffering an economic thrashing, large- ly due to our excesses in capitalization and speculation. The Nation has endured a shock in the evaporation of a _ stupendous amount of synthetic wealth but re- mains staunch and rich, in fact the richest Nation on the face of the earth, and has lost none of its fundamental wealth, its brains, ingenuity, and pow- ers of initiative and production. We have the gold, and a system of curren- cy issue, to uphold a credit far beyond that which we have need of. The unequal opportunity to acquire employment, or income, in this eco- nomic disturbance has deprived too many of their means of support with the concomitant effect upon purchas- ing power. However, in a country such as I have described, I cannot conceive of these people starving or going with- out shoes, nor can I conceive of a Nation, constituted as we are, not over- coming the lost equilibrium between supply and demand. The burden rests upon our individual initiative to solve these problems, and they must be solved in an intelligent way, the sooner the better. It may be we will have to put the soft pedal on high power efficiency and mass production until there is greater need for them, and use every effort to seek mass employment. It may be that we will have to inject more humanity into our psychology in order that our phil- osophy and wisdom will strike a better balance between human and property rights. There must be an awakening of a new spirit of confidence but it must be with the view of a re-adjustment scale that fits present conditions. Certainly those industries producing the com- modities which lie close to the neces- sities of life, such as food and raiment, should be among the first to respond in working out the solutions of our. problem. If my assumptions are correct, it would be fair to suppose leather and shoes have arrived at the point, in both time and condition, where the peo- ple within the industry should find their bearings and study the possibili- ties that will enable them to build on substantial ground. The shoe production in the United States has risen to a very high level. There have been ample statistics gath- ered by our Government to place this in the neighborhood of 350,000,000 pairs of all kinds of shoes annually. We are well aware of the fact this was considerably curtailed last year. In fact there were over 50,000,000 cut out of this production, principally in the last five months, due to forced liquidation of fabricated stocks. While there is not much posshibility of this year’s production exceeding the total of last year’s, still it is fair to assume thaf®we will make as many pairs, that is approximately 300,000,000, and these, in the face of economic condi- tions, will probably be manufactured pretty regularly throughout the twelve months of the year. No matter what we think of the arguments that have been advanced in support of, or against, maintaining our wage scale, we do know our Govern- ment is committed to the policy of retaining it and surely any reduction of wages means a reduction of pur- chasing power and a general shrinkage of the entire scale of values which would attack the standard of our liv- ing, so far as the masses are con- cerned. Therefore, it behooves us, I think, not only to give honest yet sane val- ues, but to fight the tendency to un- dermine prices both in leather and in shoes. I constantly hear competi- tion is forcing shoe manufacturers to make lower prices on their shoes and I have no doubt there are a great many shoes being made to-day at low prices that do not contain good value. There is not much to be gained by forcing on the public merchandise of any kind that has not got merit. If all shoes could be made to sell at $1.00 per pair, I don’t think the public would buy any more than if they were all made to sell at $5 per pair, for there is nothing in the present situation that induces anybody to buy more than they need of necessities. The present time is rich with oppor- tunity for constructive action. Al- though a good part of the storm of liquidation has passed, the industry as a whole must still look to putting its own house in order. A good house cleaning is always a healthy thing. Much can also be accomplished by bringing about universal use of sound- er business practices. They are always constructive and make for reputation and stability. The door of lawful co-operation should be open between tanner, shoe manufacturer, and distributor that the public may be well served and the en- tire industry placed on a profitable basis. The day for pessimism has -passed. Faith in our country and cour- age of our convictions will, undoubted- ly, shorten the road that leads to bet- ter and happier conditions——C, F. C. Stout in Boot and Shoe Recorder. >> A hick town is a place where a preacher can’t hoki a-job unless he’s humble enough to please the local rich man, Buy the Product, Not the Package. “Why is a glance around the shelves of any chain grocery store so painful an experience? The reason is not far to seek. Manufacturers have accepted the package as a container, but only by slow degrees are they coming to accept it as an advertisement. Execu- tives who would not dream of writing their own advertisements continue to use packages designed by the revered founder of the company. Sentiment plays a part here, and timidity as well. Often enough the president himself de- signed the old package when he was a young sales manager, and he has a sentimental attachment to the thing he worked over so hard and long. Nat- urally he resists, even resents, any attempt at change. How many of the antiquated boxes and bags that still line the shelves of our grocery store are due to this human quirk will never ' be known.” This is the gist of an article on The Package as Merchandiser which ap- peared recently in Fortune. It shows convincingly that most of the objec- tions to changing packages are wholly imaginary. What people buy is the product, not the package. But a shrewdly-designed package, which is an advertisement as well as a container, has distinct advantages over one which is merely a container. —_2-.___ Modernistic Touch in Better Lamps. A return to modified modernistic decorations in better grade lamps will be the outstanding feature of the new Fall lines to be placed on display in the next two weeks. Early samples of the lamps in a majority of models, contain a touch of modernism. The new lines have been restricted to a dozen numbers, but price ranges have undergone little change. The majority of lamps, both table and fioor models, are intended to retail around $20. Bronze and brass table lamps painted in green and red have been given a prominent place in the lines —~+->->—___ Teaching the Chains a Lesson. Behind a chain tax campaigns there appears to be a desire on the part of many state officials to even up the score with a number of the largest mass distributors. Something over two years ago an association in the inde- When You Recommend— pendent field claimed that the chains, almost without exception, were evad- ing local taxes and were thereby taking an unfair advantage of independent dealers. The association reproduced its evidence and notified every tax assessor of the facts in localities where the chains were operating. Innumerable local investigations resulted at once, and with considerable resentment. Now, it is said, in practically all of the states tax boards and assessors are demanding or supporting tax legisla- tion “to teach the chains a lesson.” — ++ >—__ Glassware Volume Off Sharply. With factories manufacturing glass- ware by machine swamped with orders for merchandise, other producers in the glassware field are complaining of a serious shrinkage in business. Both the popular price and better grades of domestic glassware have experienced sharp declines since the early part of May. Beverage sets, one of the out- standing Summer items of the last three years, are a drug on the market this season, one manufacturer says. He estimates that beverage set sales dwin- dled this year to less than 60 per cent. of the 1930 volume. Producers of ma- chine made glass are booking most of their orders on tea sets. — +7 +____ Low Price Gift Items Active, Introduction of new gifts items to meet the current demand for $1 and $2 articles suitable for Summer sale con- tinues in the trade this week. Manu- .facturers of plated and sterling silver report that demand for such gifts has been so heavy that new articles will be added to their lines throughout the Present month. Among the new pieces upon which orders have been heavy this past week are small silver golf tees equipped with composition tops. The tees are made to retail at $1 in silver plate and at $2 for sterling silver types. Novelty rings and bracelets priced to retail from $5 up are also active. * —_++.___ The question of human welfare is not an economic question. It is a moral question. Our civilization per- ishes unless the great powers it has developed are directed by a greater moral force. eon 2 CAKES 5¢ RED‘STAR YEAST as the best for all uses yor can do so in full confidence of selling the best yeast for all uses AT A SAVING IN PRICE. You have assurance, also, that RED STAR YEAST is absolutely fresh at all times, and will give complete satisfaction. 20c A DOZEN (Delivered) YOUR PROFIT is 50% on cost selling at 2 cakes for 5c Our Branch in or near your city guarantees a Fresh Supply - RED STAR YEAST & PRODUCTS CO. Main Office - Milwaukee, Wisc. Detroit Branch—1234 W. Fort St. Grand Rapids Branch—516 Division Ave.. 8. ¥¥* STRICTLY INDEPENDENT—SINCE 1882** 4 ps 4 >> June 17, 1931 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE Catch the Arsonist. The account of the arrest of two gangs of alleged arsonists, the one in Philadelphia and the other in the Northwestern portion of the State, gives evidence that arson is quite an industry, and that it is prevalent throughout the State, perhaps to a greater degree than the public realizes. The man who will set fire to homes, buildings or other property is a dan- gerous enemy to society at large. He is always a potential murderer, for many lives are lost every year through fires. His crime is a cold blooded cal- culated offense. It is rarely perpe- trated through hot blood, but nearly always for the purpose of some finan- cial gain, usually financial gain at the expense of some insurance company, for it is an established fact that it is seldom that uninsured property burns, unless it is burned through exposure to other fire caused by an arson. Insurance companies have been ad- vised over and over again to investigate thoroughly the cause for every fire. But so cunning are these enemies of society that very often their crimes are not detected and the criminal goes unpunished. But the strengthening of the laws governing arson, and _ the arousing of public sentiment against the revolting crime, have made it eas- ier to detect thé criminal and secure his conviction in the courts of justice. This is shown by the greater number of fire bugs who are being arrested and the larger number of convictions re- sulting therefrom. The ferreting out and prosecution of fire buys is a duty of the public, but particularly it is a duty devolving upon the fire insurance company which is defrauded, and which pays the bill that makes the crime more enticing to the criminal. —_——oe2> eo Rural. Fire Departments Save Money For Farmers. That rural fire departments have saved many hundreds of thousands: of dollars’ worth of farm property in re- cent years is evidenced from the ex- perience cited by a number of farming commiunities where organized fire pro- tection has been available. One of the veteran farm fire fight- ing departments is located at Durand, Ill. Since its organization several years ago, the Durand department has been. able, in practically every case, to confine the fire to the building in which it originated, and in many in- stances saved the greater part of that building. Another veteran department, located at Bnistol, Ill, was financed by 160 farmers of the vicinity, and serves a territory about fifteen miles in diameter. In the past seven years, this department responded to over 150 alarms, and was instrumental in sav- ing farm property valued at more than $300,000. In four years, the rural fire depart- ment at Carmel, Ind., has answered fifty4six alarms, the saving on farm buildings that were actually on fire amounting to over $130,000, to say nothing about the value of the ad- joinin buildings that were saved from — burning. Organized a little over a year ago, the rural fire department of Flora, Ind., has responded to half a dozen farm fires and in most cases was able to save the building which was on fire, ~ and in each instance succeeded in keep- ing the fire from spreading to other buildings. The rural fire company at Mbt. Horeb, Wis., has the special problem of handling firdés in large and high dairy barns. In addition to the regu- lar rural fire department equipment, the Horeb organization carries a sub- stantial thirty-five foot extension lad- der for use in fighting fires in these dairy barns. During two months of dast year, the rural fire department at Evansville, Wis., responded to seven calls from farmers in the vicinity and saved over $20,000 in property—enough to pay for four such equipments as it possesses. Reports from other farming com- munities in a number of states cite the effective work accomplished by the rural fire department in saving farm property from destruction. In many instances, the purchase of apparatus was financed entirely ‘by farmers; while in other cases, the up- keep of the department is taken care of by the business men of the town serving the community. The effectiveness of the rural fire department is now a proved fact, and no investment will give a farming commuiity such a large return. on its money as will that of organized fire protection.—Mutual Insurance Journal. —> >. __ Mutual Insurance and the Fire Engine. The month of May brings to us more than one great anniversary. One especially, however, is of great im- portance to the whole of humanity. It was on the twentieth of May, in the year 1794, that the first fire engine was used in America, at Salem, Mass. Picture, if you can, that first crude fire-fighting vehicle, and then compare it with the masters of that art which fill our fire stations to-day. One hun- dred and eighty-one years ago, when that first fire engine was devised, a fire always meant disaster and even death. Those stricken knew that there was no alternative or aid, a fire simply spelt destruction. To-day, however, with the wonderful equipment, even in our rural cities, fire does not always mean a great loss on insured property, for though the fire department is late, the insurance company will not be. Mutual insurance is more than a fire fighter, for it resurrects what can- not be saved. It gives new for old, security for uncertainty, and best of all a bright and happy future to behold instead of a dark and forlorn one. Like the fire engine, mutual insurance has grown and developed until it is in-this century a thing of rare accomplish- ment. Mutual insurance is doing for the financial health of the real business man, in any walk of life, the same that the doctor is doing for his bodily health. It is but another wonderful advantage of our age, and as such we should acecpt it. We should accept it as a gift from a fairy god-mother, a good fairy who will appear with a golden wand in the time of our great need, and change sorrow to joy.— Mutual Insurance Journal. om 7 FINNISH MUTUAL FIRE INSURANCE CO. 40 Years of SPECIALIZING LOW COST OF INSURANCE OF GIVING SERVICE OF PLEASANT RELATIONSHIP OF SAVING MONEY FOR THE POLICYHOLDERS Write or Call FINNISH MUTUAL FIRE INSURANCE CO. 444 Pine Street, Calumet, Mich. Mill Mutual Agency 208 N. Capitol Ave. Lansing, Mich. Bristol Insurance Agency 329 Western Ave. Muskegon, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Ne cots 3 O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer THEIR HOME! Too often the home is under- it takes years to acquire ownership and insured. Sometimes then—in a fleeting moment or two it can be totally destroyed —by fire. The Federal Mutuals have been protecting homes and contents at a saving to the owner for more than AY thirty-one years. FEDERAL HARDWARE & IMPLEMENT MUTUALS Retail Hardware Mutual Fire Ins. Co. Hardware Dealers Mutual Fire Ins. Co. Minneapolis, Minnesota Stevens Point, Wisconsin Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota 1909 22 Years 1931 Losses Paid Promptly — Saving 30% For FIRE and WINDSTORM Insurance THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg. Grand Rapids, Mich. 16 Baked Foods Should Be Made Summer Leaders. “What is a practical method of se- curing additional ‘business during the summer?” To this enquiry from ‘sev- eral grocers, it might be suggested that during hot weather days, ‘women’s minds turn from hot kitchens and ‘bak- ing. Even a gas range makes it hot for the housewife. I am well aware that many grocers figure that bread is “just one of those things;” as some of them rise to re- mark. “The chain wnits use flour as a feader, and they are not satisfied with that, but they put out a nickle loaf and we have to follow suit.” The man who gets the idea he has to follow suit stands a fine chance of being licked before he starts. The fact is, you can sell more bread and baked goods on account of the cheap, competitive loaf and cheap pan rolls than if they did not exist. Let me cite a very definite proof of this fact: The Kent County Humane Society, in Grand Raipids, hold a monthly food sale. This to raise funds for their work. They take a down town store and sell to every one who wants to buy. The first sale some time ago started with just twelve home made loaves of bread at 25c per floaf. The bread was gone almost as soon as the sale started. They then had thirty loaves which went early in the morning. The last shot was fifty loaves. They worked the bread mak- ing wives hard, but by noon, goodbye bread. “T am so sick of store bread it is a treat to get this home-made loaf,” was the remark by 90 per cent. of the buy- ers, and at 25c per loaf. ‘That means someone will buy better bread when it is baked. In Ionia, less than 10,000 people, what happened? The Ionia bakery is a small loial bak- ery. .The chief baker is C. E. Moore. A chain outfit went to him and’ said, “Make us a cheap loaf for our two markets, a's cheap as you can. We'll contract for a ‘big lot.” “Sell you cheap stuff to compete with my own trade and the dealers who sell my bread at a top price? Not while I’m conscious.” “We'll get the other baker, then, and outsell you.” Moore was selling direct and through other stores. He actually made his bread formula better and -kept the price up to two loaves for 25c and he is running to full capacity to keep up with orders, while the cheap baker was forced to break his contract. Don’t hold that cheap chain loaf so close to your nose, scout around and get some baker to supply bread which measures up to good old home made, then spot what happens. This is just one angle of summer fbaked goods sales. What goes for quality bread goes for other baked goods. Mrs. Eber- hard, for instance, takes time to make doughnuts or fried cakes almost as big as your fist, crunchy brown bits of toothsome delight, and how. Two bits a dozen, and if you wait until mid afternoon you don’t find any left. A grocery store lady does that. Get your window arranged so you can display tbaked goods and take a leaf from the baker’s windows. They MICHIGAN TRADESMAN Extend Your Knowledge of Your don’t make a mass (mess) display. It is eye appeal which sells your fruit and vegetables and so it is with bake goods, under glass if humanly possible. Now what to sell? How to sell it? Decorated doughnuts are going well, but the coated ones, especially choco- late, want to have a ‘cool spot, and the coating extra hard. There are mixed fruit and nut coatings, and coconut coatings. They are faster sellers when dolled up and great for summer picnics and the luncheon hour. An easy breakfast—cereal, cinnamon rolls, fruit and coffee. The elimina- tion of toast makes a happy hit hot weather morning. Pan rolls for break- fast in variety are good movers. Those raham or whole wheat buns thave the health talk back of them and are pre- ferred to the sweets by many. ‘Cup cakes stand weather, especially hot weather and iced they fill a niche in the bakery end worth going after. They can be made in sponge cake, devils food or silver cake combinations, with or without chopped nut meats. Cookies come in so many sizes, flavors and combinations there js liter- ally no end to the cooky offerings. The big round, home made sugar cooky is a summer favorite. Tthere are raisin ginger cookies, mdla'sses hard cookies and so on. ‘Heavily iced cakes should be sold with careful handling and the cake end should have special icings and kept cool. A's for bread, summer time is roll and bread time, for it is sand'wich time, and here is where the sales methods come in. Having the baked goods as- sortment made up, well displayed, the window display all set, start before your first sales on the new summer goods, to put out a well printed, bold type insert in all orders going out: Hot Weather Baked Goods We will be ready soon to furnish those wonderful loaves of sandiwiche bread, sandwich rolls and summer Sweet goods for picnics and for the hot weather meals. Don’t bake at home Avoid hot day discomfort Watch for our first special Have the telephone jorder clerk men- tion each day’s baked goods: specials or have the men who solicit orders. on routes mention the baked woods end. Just a bit of active stimulation for a while, and the summer baked goods will be found to be moving and by Starting with fair, profit making prices, holding to the prices and backing up your baked goods with the best qual- ity humanly possible, the outside competition melts down to a mere nothing. Summer baked goods mark a dealer a's progressive, they round out the daily menus and with the auto trips so much in vogue, it is the wise dealer who sees to jit he can, and does supply the foods that go to make up the lunches, Of course, summer baked goods can be made a leader for all kinds of other summer lines. They work in well with all offerings and one helps boost the sales of associated lines. This whole matter is but another vital angle of ‘that all important acceptance of sea- sonal effort at the right time. There’s always a change in seasons and the changes should follow or be right on ~~ ,, Business - - And Have a - Good Time Doing It! At the 34th Annual Convention of the Retail Grocers’ Association, at Milwaukee, July 6, 7, 8 and 9, you will get new ideas to help you sell more groceries. You will renew old acquaint- ances, make new friends, enjoy the inspiration of good fellowship. You don’t want to miss it. So get in touch with your local transportation chairman and make your reservations through him. The time to do it is NOW—before all reservations are taken! Ask him about the 1931 Tour of Europe, too. Compliments of il STANDARD BRANDS INCORPORATED Standard Brands Products Fleischmann’s Yeast-for-Health Chase & Sanborn’s Dated Coffee Royal Quick Setting Gelatin Royal Chocolate Pudding Royal Baking Powder Order from Your Jobber ASTERPIECES _ OF THE BAKERS ART A June 17, 1931 4 be ee » e e * e a “ June 17, 1931 MICHIGAN TRADESMAN 17 tap in your store as the opportunity comes along. Hugh King Harris. ——_+~-.—____ Late Business News From Ohio. Lima—Robert .T. Gregg, Jr., 26, died recently from an injury received in an automobile accident. He was associated with his father, Robert T. Gregg, Sr., and this brother, Roy B. Gregg, in the operation of the Gregg Department Store here. He is sur- vived by his widow, two children, his parents and brother. ‘Columbus—At the final hearing in the bankruptcy case of Office Bros., Inc., retail clothiers, which was at first filed in the Court of Common Pleas and later transferred to the U. S. Dis- trict Court, a dividend of 3 per cent. was declared. This makes a total dis- tribution of 13 per cent. «C. M. Gibson, the trustee in bankruptcy, was dis- charged. Portsmouth—Henry H. Winter, re- tail shoes, has :filed a voluntary peti- tion in bankruptcy, listing assets of $59,797 and liabilities of $66,896, Alliance—Attorney Paul .D. Roach, of Canton, referee, has confirmed a bid of approximately $7,800 given on the clothing stock of merchandise and fix- tures of Ben Fine, sold at an auction on the premises. Hearing on the bids was held in Attorney oach’s office. At- torney Earl D. Blair, assignee, pre- sented the offers. The $7,800 bid wa's received piecemeal. It exceeded the bid of $7,350 by Joe Bernstein, of Mansfield, on the property in its en- tirety and the combined bids of $500 by Harry Cohn, of Pittsburg, on the fix- tures, and $6,875, by Shapiro & Shaw, of Cleveland, on the stock. The sale was conducted by ‘(Gus Rosen, of :Cleve- land. The entire outfit was sold first, followed by the separate sale of the fixtures and stock. After that, it was sold in separate lots. The property was appraised at $11,932. About 150 merchants and jbuyers from Ohio and Pennsylvania attended the sale, many of them participating in the bidding. Most of the stock probably will be re- moved from the city. The bidding was hotly contested. ‘Columbus—Homer H. Shank, 41, proprietor of a clothing and furnish- ings store at 2419 ‘West Broad street, ended his life by shooting himself. He had been in business for four years. He iis survived iby this widow and two daughters. He was buried at Rutland, Ohio, his former home. Toledo—The Elsas Apparel Co., wo- men’s ready-to-wear. Due to the large number of claims against this com- pany, and the small amount received for the assets by the trustee, probaibly no dividend will be paid until the six months’ period for filing claims with the U. S. District Court at Toledo, has expired. Objections to several off the largest claims have been filed by the trustee, and these matters may be determined by Referee Fred H. Kruse within the next month. 'Cleveland—Barry’s Hab, 1966 East Sixth street, is discontinuing operations and a-going out of business sale is in progress. L. K. Sugarman establish- ed the men’s furnishings and hat shop here eight years ago. He expects the sa'e to continue for about six weeks. Mr. Sugarman has not yet decided on his future plans. Massillon—Schedules filed in the. U. S. District Court at iCleveland, in the case of Dougherty, Inc., men’s wear, list assets of $3,203 and liabilities of $7,173. with unsecured claims. The folowing have claims of $500 or more: Charles Dougherty, Massiflon, $2,018: Freid- man Bros., Cleveland, $1,000, and Swanson Bros., Massillon, $1,150. Toledo — Nathanson Bros. ‘Co., wholesale notions and novelties, 311 Erie street. A very short hearing was had before Judge Hahn, of the U. S. District Court here, with respect to the appointment of a receiver for Nathanson Bros. ‘Co. At that time, the order restraining the State Court re- ceiver from disposing of any of the as- sets was dissolved by Judge Hahn, and upon the filing of an answer by the debtor firm denying insolvency, the question was referred to Fred H. Kruse, as special master. No receiver has been appointed. At an aill day hearing held before the special master, a number of witnesses were examined. At the end of the session, it was agreed that the hearing should be continued to June 9. In the meantime the ac- countants for both sides are to go over the books and prepare a report to sub- mit then. —_+>++__ Problem One For Resourceful Man- agement. ‘The new buying: It is a fact of no small significance to the present state of affairs that while reports from the great producing industries show little sign of improvement now or in pros- pect, the trades which are in close touch with consumer buying of the ordinary articles of commerce are sell- ing goods in rising volume and have been doing so for several weeks. This trend was obscured in the early stages by the low prices, which keep compara- tive dollar volume down in spite of quantity expansion. It has been no- ticeable for six weeks or more, how- ever, that even on this basis sales re- ceipts in many cases have not been far from last year’s levels. This means, of course, that the public, tempted by bargains, has been spending money more liberally than usual. It is an in- dication also that buying resources have been less depleted than has com- monly been taken for granted, Among the few signs now discernible that a favorable change is under way none is so important as this. For numerous and various as are the reasons ad- vanced for the prevailing depression, there must be agreement on the fact that, many or few, the forces which brought about our undoing made them- selves felt mainly in a sudden checking of the demand for goods. It follows that revival of demand is the best of all evidences that the destructive forces have petered out. How far this revival of buying will go depends probably on the ability of business to reconcile its operations to the new price level, which is really the old price level. Difficul- ties in the way are only to obvious, On the one hand, if quality is sacri- ficed, there is danger of blighting the new buying spirit in the bud. On the other, selling goods without profit leads only to disaster. The problem is one for alert, resourceful management. There are forty-nine creditors” L &C Spices The big season for spices is near at hand. With this thought in mind we have gathered from the markets of the world the finest quality of spices ob- tainable and they are now ready for distribution. Packed in handsome litho- graphed tins we guarantee L&C spices to be absolutely pure. : A full line of L & C spices will make a beautiful display and is most attractive to the housewife. The quality will justify her confidence. LEE & CADY 18 oe MICHIGAN TRADESMAN June 17, 1931 DRY GOODS Michigan Retail Dry Goods Association. President — Geo. E. Martin, Benton Harbor. First Vice-President —J. T. Milliken, Traverse City. Second Vice-President—George C. Pratt, Grand Rapids. : Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Hats Descend Upon the Brow. Women must prepare themselves to wear their hats at a new angle this Autumn. The off-the-head movement has been banished to the realm of the old-fashioned Parisian authorities, and with it the brimless hat has gone (by that we do not mean berets, which will undoubtedly remain in modified forms for some time to come). From youthful boyish effects the style is swinging to the romantic ex- pression of the Second Empire. The hat with a moderately large brim, a well-shaped crown and a touch of feather ornamentation will make it ap- pearance in the early Autumn, accord- ing to reports from Paris and such ad- vanced models as are being shown in © New York at this early date. The Fall mode is guaranteed to be more generally becoming to young and old than was that of the Spring and Summer. Mado, Patou, Talbot, Re- boux, Agnes, Descat, among others, are bringing their hats down onto the brow and permitting them to tilt with considerable dash over the right eye, exposing much of the hair on the left. The majority of the new examples of the Fall mode roll up on the left side, and where they do not the brim is uneven, being wider on the right than on the left. When they are turned up the brim is caught to the crown with a chéery little feather orna- ment, whose bright coloring adds much to the hat’s dark autumnal hue. These charming fancies are made of several kinds of feathers of different colors. Talbot likes a white etched glass quill on a black felt hat, and Reboux uses three diminutive ostrich tips, yellow, green and white, on a soft green felt. While these little feather ornaments perch gayly on the side of tailored hats, ostrich feathers appear on more dressy models. The crowns of early models on dis- play reverse the order of this Summer’s favorites, for they are longer in front and shorter in back, an indication of the new forward tilt. Patou is show- ing two types of crowns, one square, the other round. Talbot likes a derby crown, and Reboux’s crowns are round and molded to the head. The tailored hats rely, save for such small feather motifs as have been men- tioned, on folds or pleats made in the felt. They supply smart lines that ornament and shape. On some models the fold runs straight from front to back, in others it is a bit to one side, depending on the angle at which the hat is to be worn. A feature not seen for a long time is the double felt brim having a seam on its outer rim. Patou, Talbot and Mado are employing it. A delightful hat from Mado, suggest- ing the headgear of the ladies of the Second Empire when they went hunt- ing, is in two shades of olive-green felt. Instead of having a pleat through the center the felt is slashed from front to back and a narrow strip of gros- grain is inserted in the opening. A pert rosette of felt, through which an end of the grosgrain ribbon is drawn, ornaments it in the front. The Colonial influence is sharing the field with that of the Second Empire. There are turbans and berets that sug- gest the styles of the Orient. Red felt combined with black antelope is remin- iscent of the fez. Color combinatiors apparently to be present in hats as well as in gowns draw their inspiration from far-away lands. Insofar as it is possible to prophesy about the future popularity of a style, it can be stated with reasonable cer- tainty that felt will be liked. First of all, they will be welcomed by women with fresh interest since almost no telt has been used for the Summer season; second, the felts being intro- duced are of a fine soft quality which is flattering—N. Y, Times. —_2+.___ Smaller Candy Packages Gain in Pop- ularity. Although handy package candies con- tinue to gain favor with the American public, their consumption in 1930 amounted to only 4 per cent. of the total output of confectioneries, the De- partment of Commerce announced last week, in summarizing the results of a survey of confectionery distribution in 1930. Production of molded choco- late bars and chocolate-covered bars (not including packages) usually re- tailing at five cents apiece, showed an increase in poundage over 1929, al- though the total value was somewhat less. These two classes together rep- - resented more than a third of the total. The quantity of confectionery sald to manufacturers last year was about 2 per cent. less than in 1929 and the total value 7.7 per cent. less. —_++~+___ Woolens Made Feather Weight. Especial interest is attached to the early Fall fabrics because of their di- versity in color and weave. Light- weight woolens of every type have succeeded the heavy stiff weaves of years ago. Three groups are shown for coats and suits. One includes an assortment of rough, pebbly woolens of featherweight that Schiaparelli, Reg- ny and Bruyere will present in their sports and topcoats for travel. These are woven in solid colors and mix- tures, in dark tones of brown, green and wine. A new shade is blue fox, which is delightfully accented by trim- ming with fur of the same name. A new phase in tweeds is a weave in “conservative” yarn-dyed effects in simple, small patterns combining dark colors with beige. They are also seen in the solid rich tones of greens, browns and reds. Nubby tweeds are much in favor for sports coats. More lightweight woolens than have been shown in some time will be used this season for dresses, ensembles and wraps. These in wool crepes, finely woven, are being used by the French couturiers in their advance collections. Canton crepe-faille, a heavy silk of dul! surface, will be very fashionable for both daytime and evening. The colors in which it will be seen are named in the order of their popularity, brown, olive green, yellowish in tone, copper-beech, red-brown, seal-brown and bronze. The new silvery bronze is a heavenly shade in which Chanel is making some striking afternoon and evening gowns. There are two outstanding greens, the yellowish olive already referred to and a rich blue-green. Blue is shown in a narrow range of beautiful shades, many of which have a faint purple cast. Mallard is the name given a soft gray blue, effective when trimmed with blue fox fur. Wild aster is an- other lovely shade. A heavy sheer crepe similar in qual- ity to chiffon cloth will be seen in handsome’ afternoon and_ evening gowns, ———_+»++>___ Cotton Clothing Shipments Hold Up. Shipments of work clothing, shirts,, cotton dresses, sportswear, etc., during the month of May were about equal to those of April, but were more favor- able than any month of the first quar- ter, when compared with the corre- sponding period of last year, according to the monthly report of the Interna- tional Association of Garment Manu- facturers. The average number of days of backlog orders declined, however, from sixteen in April to fifteen and one-half in May. On the manufactur- ers replying to the Association’s ques- tionnaire, 61 per cent. reported their shipments were below May of 1930, 28 per cent. said were ahead and 11 per cent. reported they were the same. These compare with percentages of 61, 29 and 10 in April. ——— >> Issue Miniature Color Card. To assist buyers placing orders for Fall merchandise, a pocket-size card showing the basic coat and dress colors in woolen and silk fabrics for Fall se- lected by the color co-ordination com- mittee of the National Retail Dry Goods Association will be issued by the Textile Color Card Association the latter part of this week, it was an- nounced by James L. Fri, manager of the merchandise managers’ division. The basic coat colors are black, Afriuge, Biskra brown, Kiltie green, Malaga red and Bleu marine. Co- ordinated silk dress colors comprise Annamese brown, Kiltie green, Cassis, Admiralty, Algerie and black. Wool dress and sportswear colors include La Playa, Algerie, Ambertone, Tropic green, Colonial red and Yankee blue. ——_2~+~~___ Hosiery Curtailment Needed. Further drastic curtailment of pro- duction with mills manufacturing against orders only is vital for the hosiery industry, especially the full- fashioned division, if the industry is to avoid complete demoralization at the beginning of the Fall season. Some improvement in the statistical posi- tion of the trade, especially in stocks, has been made since the beginning of the year, partly due to the Philadel- phia strike, but this advantage will be lost if mills maintain their present rate of production through the Summer, it was predicted. Southern mills, special- izing in low-end goods, have been turn- ing out large quantities of merchandise and are becoming an increasingly im- portant factor in the trade. Burner Group To Discuss Ethics. A general conference of oil burner manufacturers to discuss the elimina- tion of unethical trade practices con- tusing to the public and destructive to the industry will be held at the Royal York Hotel in Toronto on July 13, it was decided at a recent meeting of the executive committee of the Amer- ican Oil Burner Association, Particular attention will be paid to vicious and unethical practices arising from intense competition, “which are not productive and lead to business failure,’ Walter I. Tant, president of the Association, said. Unfair and unethical advertis- ing and dealers’ problems will also be discussed, he added. ee Demand For Cheaper Curtains, Consumer preference in popular price cotton curtains has shifted from mer- chandise around 80 cents to the 70 cent items, according to buyers for re- tail stores. Color preferences have also undergone a decided change in recent weeks, it was said. Beige and cream curtains trimmed with ruffles or edging in contrasting colors are in demand. Sales on curtains made up in pastel shades are declining. The general volume of sales through the first week of this month, it was said, was from 2 to 8 per cent. above the weekly aver- age for May. —_>+____ Berkshire To Stamp Irregulars, In an effort to eliminate the grow- ing misrepresentation of irregular silk hosiery as firsts by chains and other stores, the Berkshire Knitting Mills will hereafter stamp all its irregular numbers as such on the foot of each stocking. The move will probably cost the company $100,000 the first year, it was said, but is expected to help stabil- ize the market, The sale of irregulars as firsts by some store at 59 and 69 cents per pair affects the market for regular goods and creates a false im- pression of hose prices, according to officiafs of the company. —_»~<~___ Men’s Sleeveless Sweaters Active. Call for men’s lightweight sleeveless sweaters, particularly in the shell- stitched styles, continues to hold up surprisingly well, and is proving the feature of the knit goods market, which is entering a period of quietness prior to activity on Fall goods. Combina- tions of these sweaters with golf hose are also popular in the light shades, white in particular proving a volume seller. Orders for heavyweight under- wear and for sweater coats are not expected to develop in any volume un- til after July 4. ——_++-+___ Depression Aids Ice Box Sales. Slow conditions in general business reacted to the benefit of manufacturers of ice chest refrigerators this Spring. ' Expecting a heavy loss in sales due to the competition from automatic: re- frigerators, producers said they enjoyed a better volume of business than in the previous Spring. Models made to re- tail between $23.50 and $45 were in steady demand. All-metal ice-boxes decorated in combinations of light green,and cream shades were popular in urban localities, and wooden types sold best outside the cities. ase SENN rere ps a. As SNM EEE ey : June 17, 1931 MICHIGAN TRADESMAN 19 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. The Voice of the Shoe Trade. ‘W. H. Moulton, president of the In- ternational Shoe Company, says in one short paragraph: “In advancing or declining markets we have never abandoned a_ fixed standard of uniform quality in our shoes. Because of this, merchants and consumers buy our shoes with assur- ance that they are honestly made and truthfully represented. There are no short cuts to the creation and main- tenance of good will.” Give the public a chance for a choice in merchandise, but one thing you must not change and that is shoe standards and store standards. Hold to the character of your merchandise and your business or all is lost in the muddle of merchandising. The sole stranger at a bankers’ con- vention at the Tedesco ‘Club in Swampscott was a leather man. He had ‘been invited to fill in for golf, as well as for dinner, both of which he enjoyed. As he sized wip the field, after the game got under way, he no- ticed that every banker player, as he approached the water trap, hauled the shabbiest ball out of his bag, and risk- ed the chance of losing that in the water hole—and he invariably did so. “So that’s the way of bankers,” said he to himself. “Well, they’re thriftier than the celebrated Scot these days, anyway. Maybe if they had a little more courage they’d play a better game, and that applies to business as well as gollf.” When this man of leather came to the water trap, he hauled a new ball, of the most expensive make out of his bag and to his financial friends who protested at his extravagance, he re- plied: “I’ve got to make that shot, haven’t I? And the chances are bet- ter for making it with the best new ball than with a shabby worn bail.” ‘He made it, and went on with the game to victory. “You see,” he ex- plained later at the club house, “if a fellow is going to win, he’s got to use the best ball, and his best skil! and courage—especially in an emergency.” ‘And all this fits to business as well as gollf. A wager has been made, by inter- ested parties, that sales of the new sun sandals will total to 5,000,000 pairs during the week previous to the Fourth of July, which is the big week of the year for selling summer novelties the country over. Some will be concerned as to how the bet will come out. Others may be amazed at the thought of the sale of 5,000,000 pairs of one novelty type of footwear in one week. It figures out close to a million pairs a day, for big city stores are open but five days that week. What’s your guess? — ‘Col. Walter G. Elliot, who died re- cently in New York City, has left his entire estate, estimated at $75,000, in memory of one of his ancestors, Andrew Eliot, the first shoemaker ‘of Beveriy. The sum of $25,000 is to be used ‘for endowing a scholarship at Harvard University. The remaining $50,000 is to be used for erecting in - Beverly a monument in memory of the early shoemaker who served as the first town clerk of Beverly and was active in the Pequot war of nearly 300 years agio. E. P. Brown, chairman of the United Shoe Machinery Corporation, in his annual statement to stockholders re- ported: “There was a shrinkage in the vol- ume of shoes produced during the year 1930-1931 as compared with the year 1929-1930 of over 60,000,000 pairs, and from this it readily can be seen that a substan'tial reduction in royalties and sales resulted with a corresponding de- crease in income, “We have maintained quality of ser- vice given to customers, and have en- deavored to assist them in. every pos- sible way in carrying on during this trying period, and, of course, the cur- tailment of volume has made the main- tenance of this service relatively more exipensive than during previous years. “Also, it has been difficult while maintaining our high standards to ad- just operating conditions to volume but we hiave felt that more than ever our duty to our customers and lessees called for co-operation to the very last degree, “It is our feeling, however, ‘that compared with business in general, we have been exceedingly fortunate, and are confident conditions are such that returning prosperity wilf bring a large volume of orders not only to .manu- facturers of shoes, but other lines of industry, to restore depleted stocks and to meet increasing demands.” ‘Common shares earned. $3.31 in the year ending February 28, 1931, against $3.87 a year ago. W. E. Buckley, veteran shoe man of Houston, Texas—4whose thrill wa's rid- ing a fast motorcycle—is now a realtor in the Lone Star State. He surveyed retail conditions for us and wires back this report: “All the dealers report business good and some better than same period 1930, and I am pleased to say not one dealer spoke of the depression. Busi- ness must go on as ever, just takes a little harder working and you know labor produces results. “Grouped our two leading exclusive shoe stores, and one in the lower and medium grades, then three of the high grade department stores, and three in the chain store grades. My findings on the better grades comipared favor- ably on the materials and patterns, of course, the sale and volume is set for the next six weeks. “It is surprising the demand for the plain pumps in black kid and patent at this time. I saw some strap styles in combinations of white and black, white and tan, white and blue, white and green, very snappily patterned—the colors in strips, some with just a little perforation and others plain. The linens, moire and sating are not so strong. Seasand is not so good and think some of the dealers will start to move them at a price.” iC. M. Stendial, of Minneapolis, Minn, unburdened himself with the follow- ing keen observations: “A woman can fashion her hat or almost any part of her clothing, but give her all the wood and all the leather in the’ world, and to save her life she could not make a pair of wearable shoes. Shoe mer- chants, therefore, have it all over the public, for unless a shoe fits properly, its entire usefulness is lost. A shioe merchant’s value to his community lies in his ability to sell the right type footwear to the particular needs of his individual trade. To know the identi- cal shoe that an identical foot requirés, requires considerable science and artistry.” “The purpose of business is profit, but beyond that I hold in my humble estimation a greater gioal than mere profit—a success established which will endure for generations”—a good sens- ible breath from the West Texas plains from C. H. Reed, Abilene. ‘Amplifing this, Mr. Reed said: “The biggest problem that I have found in the retailing of shoes is my years of experience apparently is the small item in percentages, but the largest in profits, and that is the abil- ity to maintain and accumulate into a cash profit the difference between gross profit and gross expense. This item is so often overlooked in the retailing of merchandise. Volume of sales means nothing unless this margin is protected. A control delivering facts and figures daily as to your gross mark-up and your gross exipenise is so essential that unless such knowledge is at hand the rapid progress of business will wipe away your investment in a very short time. In my opinion, it is the lack of knowledge as to one’s own business that spells his failure.’"—Boot and Shoe Recorder. —_~>--+-+___ White Dinnerware Is Favored. Dinner sets made up in plain white and those decorated with border pat- terns have been favored by buyers vis- iting the New York market this week to inspect new Fall lines of merchan- dise. Orders so far have been limited to the types mentioned and have been for small quantities. Volume business is not expected until the middle of July. Displays include only a few pat- terns in which square plates and sau- cers are featured. Producers had plan- ned to bring out a large number of Square shapes, they said, but gave up the idea on the advice of buyers. —_++-+___ Porch Furniture Sales Gained. Sharp price reductions on Summer furniture for porch, garden and beach use deprived manufacturers of a chance to profit by a heavier demand for such goods this season. Reductions, espec- ially on beach chairs, left producers with little profit in spite of an increase of 10 to 12 per cent. in volume. De- mand for Summer goods dropped off in the wholesale markets this week. A few buyers came in to place small orders for merchandise for immediate sales, but most of the stores have stopped buying and are preparing to clear stocks of Summer furniture. $475,000.00 This amount has been paid to our policyholders in dividends since organization in 1912. Share in these profits by insuring with us ut MIcHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. Mutual Building LANSING, MICHIGAN Phone 20741 MICHIGAN TRADESMAN June 17, 1931 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—William Schultz, Ann Arbor. First Vice-President—Paul Schmidt, Lansing. Second Vice-President—A. Bathke, Pe- toskey. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Walter Loefier, Saginaw; John Lurie, Detroit; Clayton F. Spaulding, Battle Creek; Ward Newman, Pontiac. Keen Analysis by a Woman Consumer. It always helps to get the consumer’s reaction to any deal. Seldom do we find anything so clear cut as_ this woman’s letter: “T buy large size boxes Umpty soap flake by the case, 40 packages. Have always bought from the Smith chain. Price varied from $9.10 to $9.25; $9.10 being price yesterday. From Smith’s I went to One Man’s for items I have found better to buy there, remarking that I was distributing my favors. Then I said: ‘By the way, what is your price on Umpty flakes?’ He looked it up and said $8.25. “Now, a difference of 10c or so would not have mattered, but 85c was something else again. Back to Smith’s to have him check the price, lest he had make a mistake. He checked it thus: Regular price at 24c each would be $9.60, ‘and we knock off 50c.’ I told him my other quotation, whereupon he referred me to manager who, very pleasantly, showed me cost in Big Town of $7.80. Drayage would be 30c. I protested that. Dray on one . case might be 30c, but not in load lots. ‘Well, let us call it 20c—and I'll give you the job at that figure if you want it. That is $8 cost here and no- body can sell at $8.25 without being unfair and losing money.’ I granted that probably margin should be more than 25c, but it needn’t be $1.10. “He countered that $1.10 was 14 per cent. and expense was 17% per cent. I found he figured all things on cost as 100 per cent. He may be wrong, yet Smith’s is a successful store, eight or nine of them in neighboring towns. If they make such margins generally, it is no wonder in spite of faulty figur- ing.” : “T also think One Man named me a price below reason, but there again is the answer that One Man has eleven children, famously healthy, well raised in a happy family circle, and he is young looking and unharrassed—all done in his little grocery store, plus a small but nice catering business run on the side. Fact is, there is no more highly regarded citizen in our village than One Man. “Well, I said I was sorry I had not enquired before I bought, and the case was in my car, but I felt I was a pretty good customer making few complaints and I just could not afford to pay that much more than I had to, so I’d have to ask him to take back the case. He agreed that I was perfectly right and he did not blame me, and we started for the car. But at the door he turned and said he was not going to let the other man make the sale. He’d meet the price, and when I wanted more, he’d make the same figure. “T laughed, said that was more than fair—and with the 85c refund I bought a side of bacon.” “Outcome ‘will be that if One Man is within decent competitive bounds, I shall be more his customer, Being boss himself in his small place, he knows I am ‘cash and carry’ and when he waits on me—as he always does when he’s in — he often makes me special cash-carry prices. His clerks, of course, charge me regular prices. It's a nice little store—in fact, I like both One Man’s and Smith’s. “Incidentally, I detest Oompah’s, where they have a supercilious stare for you. I go there for broccoli only —only place where it is carried. Five -cents the bunch, two bunches is a lot. Only one gardener hereabouts grows it and Oompah handles his output. Imagine what the growers gets for this exclusive article.” How personal manners may count for or against a merchant is herein shown. Oompah may not really be supercilious, but there is probably a flippancy about the clerks—sort of thing I find commonly prevalent in Italy and France. I enter a choco- late shop or fancy grocery store to seek out some special item and I want to look around in peace for a minute. But at once, or sooner, an insistent person is at my elbow, male or female, and it is the most difficult feat to make them understand that I am in no hur- ry. Before I get the idea over to them, they look as puzzled as if I were setting them to solve a cypher. This feeling on the part of the customer was behind wise old John Wanamaker’s rule that no clerk ever should ask a customer what he wanted—never yell “yes sir!” in his ear—or shout, as they do in Texas, “Something for you?” Wanamaker’s clerks are on the job instanter when wanted, but they wait a sign from the customer. It is just as well to note general consumer sen- sitivenesses. Why did Smith’s manager have to guess at drayage charge from Big Town, fifty-three miles away? Truck transport is standard to-day. Smith gets loads of goods by truck. Why is not the exact cost accurately known on every kind and character of item? The answer unquestionably is that competition is not yet keen enough to force close figuring, but it certainly seems ridiculous that cost of drayage on such staples as Umpty soap flakes has to be guessed at—‘“call it 20c”, he said. Again, the figuring of margins on cost prevails yet in places where com- petition has not forced the application of science. They still” margins “about” thus and so instead of knowing, as Smith’s man should know, that his $1.10 works out to 12 per cent, plus and not 14 per cent. One Man’s 4 per cent. was probably too close—and yet we have here another factor not yet sufficiently understood. It is not even recognized except by a few of the more thoughtful, observant merchants. That is the varying cost of handling various items. Let us think of Umpty flakes being unpacked onto the shelves and served out in single packages—twenty-four (Continued on page 31) PUTNAM’S RITE ’N SITE 19c° PACKAGES Choice candies put up in cellophane to sell at a popular price. We have an attractive offer for a display. PUTNAM FACTORY NATIONAL CANDY CO., INC. GRAND RAPIDS, MICHIGAN Rademaker-Dooge Grocer Co. Distributors Bouquet Tea Fragrant Cup Tea Morning Glory Tea Finest Packed Build up your goodwill with the big red heart! Buy Michigan- grown vegeta- bles and fruits . . - packed in Michigan. Hart Brand has made mon- ey for Michi- gan grocers for 40 years. W. R. Roach & Co. Grand Rapids o $ @& DUTCH TWINS ZX Made by America’s Largest and Oldest Independent SUGAR WAFER MANUFACTURER Holland-American Wafer Company GRAND RAPIDS, MICH. June 17, 19381 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—-Frank Cornell, Grand Rapids Vice-Pres.—E P, Abbott, Flint. secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Meat Production Adjusted To Chang- ing Public Taste. Meat consumption has reflected the recent substantial changes in consum- rs’ food preferences, demand for small cuts of meas that can be prepared quickly and for meat products requir- ing little preparation now being great- est, C. B. Denman, member of the Federal Farm Board representing live- stock producers, said in an address ‘be- fore the meeting of the American In- stitute of Co-operation. In line with the increase in the num- ber of persons engaged in professonal lines, Mr. Denman said, the demand for veal, poultry, lean pork, and other meats that do not produce excessive body heat has grown, and producers in some lines have shifted their pro- duction to meet the new conditions. The section of his address dealing with consumer preferences and their ef- fects on the livestock industry follows In coming to discuss with you the possibilities of adjusting our livestock production to demand, I appreciate the appropriateneess of this time and place because if it is to be done at all it will require co-operative effort and organ- ization. These forward movements find growth and strength in this great agricultural ‘forum. Personally, I count it a privilege to come and an honor to have place on this program. Any consideration of the possibili- ties of adjusting ilivestock production must (first recognize the changes in the character and magnitude of the con- sumer demand for food and the im- portance of meat in the diet. While the growth of our population has in- creased the number of food consumers, many changes in our habits of living have tended to reduce per capita meat consumption, This situation is attribut- able to numerous conditions with which you are ail familiar. In 1830 over 70 per cent. of the people gainful- ly employed in the United States were in agriculture, while in 1929, 100 years later, less than 23 per cent. jwere in agriculture. Obviously this shift from outdoor to indoor life has been accom- panied ‘by changed appetites. Mechanization has greatly reduced the amount of manual labor used so that, even among the industrial class, less heat and muscle-producing food is required. In contrast to this decrease in the proportion of our population en- gaged in heavy manual labor, there has been a decided increase in the propor- tion of the population following pro- fessional pursuits but with appetites keen [for ‘breakfast bacon and ham, steak and roasts, or chops and leg of lamb. In addition to these shifts in occupa- tion which have directly changed the appetites of our people, our methods of living and habits of eating have tended to reduce consumption of staple food products of a decade or genera- tion ago. Weare eating a greater proportion of our meals at lunch coun- ters and in restaurants and hotels. Obviously, in the hotel or restaurant, where one is served a variety of food, less of each item is consumed than was the custom when (bread, meat, beans, potatoes and pastry made the meal. Dictates of fashion such as the desire © for slimness of figure, also influence the eating habits of no small propor- tion of our population. Although the average consumer now actually needs a (balanced diet, he is attracted ‘by a greater variety of foods than ever (before, largely due to modern advertising. Improvements in trans- portation and refrigeration facilities have in effect moved the producing areas near the consuming centers. The truck argdener of Florida or California can put his products on the New York market in as attractive con- dition as the local gardener. As a re- sult the great diversity of production areas supplying the consuming cen- ters of the country makes it possible to have a great variety of fruits and vegetables on the table of the average home at all seasons of the year. ‘The per capita consumption of fresh fruits and vegetables has increased quite rapidly during the last ten years, while the per capita consumption of meat, wheat ‘bread and other basic foods has declined. Meat consumption has reflected this trend in consumer preferences accom- panying the changes in living and eat- ing thabits. As a result of the apart- ment house method of living, small cuts of meat which may be prepared quickly are in greatest demand. Sliced ham, sliced ‘bacon, baked ham, prepar- ed sausages and numerous. packaged meats and other meat specialties, which require little preparation ‘before sery- ing are preferred. Directly in line with the increase in the proportion of our population en- gaged in professional lines the demand for veal, poultry and other meats that do not produce excessive body heat and energy has increased. The demand for fresh and cured lean pork products has increased while the demand for the heavier pork cuts, salt bellies and fat backs and lard has declined ma- terially. Along with this decline in the demand ‘for the heavier pork cuts, the increased use of substitute oils has made it more difficult to move lard into consumptive channels. Livestock producers have realized these changes in consumer demands and have tended to adjust the type, quality and tweight of the cattle mar- keted to these demands. They have shifted their emphasis in beef produc- tion from the three and four year old to the yearling steer and baby beef. The average weight of cattle slaugh- tered in 1921 and 1922 was 990 pounds while in 1929 and 1930 it was 955 pounds a head. Along with this tend- ency to market cattle when younger and at lighter weights, they have en- deavored to ibreed for type and quality so that the dressed carcass will yield a higher percentage of the quality cuts preferred by the consumer. In the case of sheep there is the shift from a heavy mutton to a lamb production basis. Producers, however, have not been as prompt in adjusting hog production to consumer demand. Although the trend of the average weight of hogs slaughtered was sharply downward prior to 1910, reaching a level below 220 pounds between 1910 and 1915, it has been upward since 1915, reaching 231 pounds in 1929 and 1930. This upward trend since the prewar period has ‘been due to several factors which apparently have made it economically advisable for producers in certain sec- GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES tions to market their hogs at heavy weights, The Westward expansion of corn production and consequently the 1oca- tion of corn supplies in the Western Corn Belt have made it profitable to finish hogs in that region at relatively (Continued on page 31) SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,PIODS, I C H G AN GRIDDLES _ 7 N. IONIA AVE. BUN STEAMERS — Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. Phone 67143 URNS N. FREEMAN, Mar. "THE FLOUR THE BEST COOKS USE ' Always stock these fully-guaranteed, widely-advertised flour products! Valley City Milling Co., Grand Rapids, Mich. |e Rowena Yes Ma’am Graham Rowena Golden G. Meal Rowena Pancake Flour Rowena Buckwheat Compound Rowena Whole Wheat Flour Rowena Cake and Biscuit Crathmore Hotel Station, PARCEL FREIGHT SERVICE Cheaper than Freight or Express on small parcels up to 20 Ibs. 4 Fast Services Daily To Big Rapids and North on U.S. 131. Greenville, Edmore, Alma, and Saginaw District. NORTH STAR LINE, INC. R. E. TIMM, Gen. Mgr. Phone 81138 East to Belding, Grand Rapids, Michigan VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH Af PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cranberries, Grapefruit, “Yellow Kid” Bananas, Oranges, Onions, Fresh Green Vegetables, etc. waiekinmninkinnwe cs Serve with fried or poached Cae Rusk Bakers Since 1882 Leading pages — have POSTMA’S RUSK as they are in Demand in all Seasons Fresh Daily POSTMA BISCUIT CO. GRAND RAPIDS, MICHIGAN EGGS - Eggs, at full market prices. Quotations mailed on request. EGGS - WE BUY — WE STORE — WE SELL We are always in the market for strictly fresh current receipt We can supply Egg Cases and Egg Case Material of all kinds. KENT STORAGE COMPANY - EGGS GRAND RAPIDS Noa MICHIGAN TRADESMAN June 17, 1931 HARDWARE Michigan Retail Hardware Association. President—Waldo Bruske, Saginaw. Vice-Pres.—Chas. H. Sutton, Howell. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. More Suggestions For the Paint De- partment. While the active paint season is by no means over, the time is now close at hand when the annual flitting to summer resorts and cottages begins. This will to a certain extent curtail the number of people who are using paint to improve and decorate their home's, Tihere is no reason, however, for the summer exodus to make any difference in the amount of paint sold; rather it should bring an increase. The average summer cottage is a rough-and-ready structure, a cross be- tween the modern bungalow and the hillside home of the primitive cave man. Rough boards loosely matched for walls, a ramishackle attempt at a veranda, and a flag on top, and there you have the typical lakeside summer home. Of course there are summer homes far more elaborate than this; but this primitive affair suits the aver- age city man, who does not feel that he is really having a vacation unless he gets as close as possible to nature and as far away as he can from the home comforts which seem to be absolutely necessary to his existence the rest of the year. Unless he has to walk a mile for fresh water and sleep under a roof which leaks like a sieve, the city bred man thinks he’s being cheated. The summer cottager does, however, want natural beauty and picturesque surroundings. Here is where the hardware dealer’s paint opportunity comes in. No summer cottager with a true pride in his place will allow it to go unpainted. It is surprising what miracles can be wrought by a few cans of paint and a brush. The rough, tumble-down shack suggestive of spid- ers and chills is transformed into a picturesque little home. A few dollars and a few hours’ work make all the difference. ‘Here is where it once more pays the hardware dealer to know his custom- ers. How many of them have sum- mer cottages? How many of these summer cottages need paint? A mail- ing list of such prospects can be used right now to good advantage, to send out a circular letter discussing the painting or re-painting of the summer cottage this month in preparation for the sumimer outing. Here, too, the local dealer, carrying on business near a sumimer resort, can usually work up some trade. Many of the resorters come from more or less distant cities. Get the names and addresses, and solicit their orders for paint for their summer cottages. They don’t want to bring paint from the city; you are conveniently located and prepared to deliver the paint right on the job. In fact, here is a good op- portunity to do some teamwork with local painters, and and you can, if necessary, quote a price, or have the painter quote a price, on the complete job. You possess a distinct advantage, of course, if you know your summer cot- tager's personally. For this reason it will pay you, this summer, if you have never done so before, to visit the near- by summer resorts and get acquainted with the people there. A circular let- ter from John Brown, hardware dealer in Lakeview, to John Smith of Detroit regarding the painting of John Smith’s Lakeview cottage will be far more potent if John Brown can scribble at the bottom: “Dear Smith: I’ll be glad to see you again, anyway, and to do anything I can to help put the cottage in shape for the summer.” Personal acquaintance with the prospect does make a lot of difference. A personal canvass of summer re- sorters in your own town will often be found worth while. In addition to paint, a good many articles can be sold for summer cot- tages. Living in the average summer cottage is getting pretty close to the primitive; and the cottager needs to be well equipped with many articles which he doesn’t use in his town or city home. Tools of many kinds are needed. An axe, a buck saw, a spade, hammer, nails, screw driver, hand saw, chisel and a lot of other tools will be in frequent requisition. A stepladder is required, if only to.take off the window boards when the cottage is opened. Quite frequently new stove pipe is needed. The hardware dealer who knows what is needed in a sum- mer cottage, and knows who the sum- mer cottagers are, can usually drum up a lot of business—particularly if the summer resort is only a few miles distant and he is prepared to answer emergency calls for equipment. Meanwhile, the ‘hardware dealer should stress not merely the need of equipment but the desirability and usefulness of paint for that summer cottage. I ran across an interesting example the other day of the methods employ- ed by a hardware dealer in a small suburban community. The place is one of those suburban centers which the realtors describe as “delightfully situ- ated within easy distance of the city, but offering all the advantages of coun- try life.” It is fairly close to a city of 500,000 people, and is a fast grow- ing community, even in times of de- pression, with considerable new build- ing going on. ‘This dealer has ‘been in ‘business about three years and has strongly specialized in paint. While there is perhaps nothing startling in his: meth- ods, they are of interest because they have enabled him to build up a good ‘business. Just as soon as a contractor starts to peg off the ground for a new build- ing, the dealer arrives on the scene. He has a proposition to offer—build- ing paper, builders’ hardware, tinning work and. supplies, and, above all else, paint. Is the contractor supplied with all these lines? He probably hasn’t thought of them yet. Then why not buy from this energetic young felfow who knows the business and can save you a whole lot of bother about these details, As a rule, the contractor does buy; and the aggressive go-getter from the suburban hardware store reaps the benefit. This dealer does not limit his paint campaign to new buildings. He goes after the old ones as well. He makes personal calls and sends out literature to prospects as fast as the manufac- turers supply it. Sometimes, instead of sending his paint literature through the mails, he has it distributed by a member of his staff who calls atten- tion to any imlportant features. This method is exceptionally effective. This outside work is only one phase of a live paint campaign. Tihe dealer believes in inside work as well. The paint stock is given a prominent place in the store, the shelving to the front of the right hand side being devoted entirely to paint and paint specialties. A table in the center of the store is used to display brushes and smaller specialties. At the rear the store seems to be all paint. The customer wher- ever he looks sees paint. The dealer is now remodeling and enlarging, and when this is done he plans to devote an entire side of the store to paint and allied lines. ‘He has two rules which he always follows in making a paint sale. “T al- ways ask if they know how to apply the paint, and I sell them a brush,” he explains. “It is sunprising how few people know anything about the way to paint floors or to applly varnish and stains. The average person ‘will spoil the job and then perhaps blame it on the paint. So I always endeavor to make sure that the customer knows what he is about. Now, as to the brush proposition, I generally manage to sell at least one . brush with every paint transaction. The customer quite often forgets that he needs a brush; and in many cases he is grateful for saving him a second trip.” This applies to people who come in to buy paint. The dealer however does not limit his campaign to that class. Here is an incident to illustrate: A certain manufacturer of paint had occasion to visit the store for some article of hardware. “Are you in need of any paint?” asked the dealer, not knowing who his new customer was. “No, can’t say that I am,” returned the manufacturer. “It would pay you to paint your house this spring,” con- tinued the dealer. “Now, I have a line of paint here which—” The manufacturer tried to argue, but every objection was efficiently met. “I had to grab my parcel and get out,” he commented aifftenward, “or I’d have bought a big lot of my own paint in addition to my other purchases.” But, not only does the dealer talk paint to customers who come for other things; as opportunity offers he goes out of the store to personally canvass paint prospects. One of this dealer’s interesting side fines is a store paper, which is some- thing more than the name implies. A disadvantage of carrying on business in a suburb of a large city is the lack of a newspaper advertising medium. The big city papers contro! the situa- tion. Their rates are high, based on a circulation covering the entire city; while the suburban dealer can expect a response onlly from the limited por- tion of that circulation in his own ter- ritory. This dealer got in touch with two other merchants in the same suburb and the three co-operated in the print- ing and distribution of a local news and adivertising sheet. The “Wyke- ham News” is a two-leaf paper pub- lished once a week containing in con- densed form the more important news of the suburb and the advertisements of the three merchants, together with such transient advertising as may come in. The three merchants secure the news matter and write the adwver- tising. The paper is distributed free every week to every home in the com- munity, and hence covers ‘the field very thoroughly. It takes the place of any circular or other direct by mail advertising so that the outlay involved in regular publication is offset by sav- ings in these other directions. Victor Lauriston. Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN & Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE Manufacturers and Distributors of SHEET METAL ROOFING AND FURNACE SUPPLIES, TONCAN IRON SHEETS, CONDUCTOR PIPE AND FITTINGS. We Protect our Dealers. THE BEHLER-YOUNG CO. (SAME DAY SHIPPERS) Wholesale Only. 342 MARKET ST., S. W. EAVETROUGH, GRAND RAPIDS, MICH. - < - r ne saRlgyssnamssentsnncnn at Recreate June 17, 1931 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, June 8—We have to-day received the schedules, reference and ad- judication in the matter of Peter C. Dal- enberg, Bankrupt No. 4523. The bank- rupt is a resident of Kalamazoo, and his occupation is that of a laborer. The schedule shows assets of $250 of which the full amount is claimed as exempt, with liabilities of $481.62. The court has written for funds and upon receipt of same the first meeting of creditors will be called. In the matter of Edward H. Brown, Bankrupt No. 4458, the trustee has filed his first report and account, and an order nas been made for the payment of cur- rent expenses of administration. In the matter of Karow-Haring Motor Sales, Inc., Bankrupt No, 4028, the trus- tee has heretofore filed his final report and account,. and a final meeting, as .ad- journed, was held June 1. The bankrupt was not present or represented. There were ho appearances for creditors. Claims were proved and allowed. An order was made for the payment of expenses of administration and a first and final divi- dend to general creditors of 32 per cent. All preferred and secured claims, includ- ing labor claims, have heretofore been paid in full. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. June 10. We have to-day received the schedules, reference and adjudication in the matter of Hector J. Spaulding, Bank- rupt No. 4524. The bankrupt is a resident of Ionia, and his occupation is that of a cigar store proprietor. The schedule shows assets of $1,157.85 of which $850 is claimed as exempt, with liabilities of $3,823.94. The court has written for funds and upon receipt of same the first meet- ing of creditors will be called. The list of creditors of said bankrupt is as fol- lows: Bertch Market, Grand Rapids __ $ 32.10 Berhoff Products Co., Grand Rap. i16.00 Dodge Sales & Service Co., Ionia’ 14.00 O. P.*DeWitt & Sons, St. Johns ee Clare Ll. Fuller, ionia .... -- 9.50 G. R. Paper Co., Grand Rapids ____ 11.25 iHenry Gable. tonia 23 24.22 General Cigar Co., Chicago ______ 28.11 Mich. Ice & Storage Co., Ionia __ 24.00 Michigan Briar Pipe Co., Grand R. 10.00 National Grocer Co., Grand Rapids 82.88 National Bank of Ionia, Ionia ____ 67.50 J. ©. Berry Co., fonia 222.0 415.00 Glenn ©. Pierce, Tonia 223 700.00 State Savings Bank, Ionia ________ 490.66 H. Schaeffer, Grand Rapids ______ 3.67 Wardle Agency, Ionia ________. 27.80 Vanden Berge Cigar Co., Grand R. 3.75 H. Van Eenenaam & Bros., Zeeland 3.75 Frank M. Wirtz, Ionia ____.____ 71.00 Thomas J. Webb, Chicago —_______ 37.00 Consumers Power Co., Ionia ____ 12.06 Grace Wrench, Jonia i. 13.00 June 10. We have to-day received the schedules, reference and adjudication in the matter of Isaac Holleman, doing business as Valley City Dry Cleaners, Grand Rapids Dry Cleaners, and or Cut Rate Dry Cleaners, Bankrupt No. 4525. The bankrupt is a resident of Grand Rapids, and his occupation was that of a retail dry cleaner. The schedule shows assets of $52,738.83 with liabilities of $36,- 660.19. The first meeting will be called very shortly and note of same made here- in. The list of creditors of said bankrupt is as follows: KX. Stegehuis, Grand Rapids ______ $180.00 A. Vander Molen, Grand Rapids__ 224.00 G. Stegehuis, Grand Rapa 33.70 H. Kuipers, Grand Rapids __._____ 76.32 J. Nederhoed, Grand Rapids ______ 264.27 L. Warner, Grand Rapids ________ 49.53 A. Farma, Grand Rapids ____.___ 43.13 H. Bussrher, Grand Rapids ______ 110.00 J. Harkes, Grand Rapids ________ 352.59 A. Hoekwater, Grand Rapids ___ 310.05 M. Hulst, Grand Rapids _________ 180.90 Rena Kuick, Grand Rapids ________ 60.00 EK. A. Hilden, Grand Repids .... 200.00 M. Ruiter, Grand Rapids _____._ 40.00 A. Schrader, Grand Rapids ______ 430.00 M. Stuart, Grand Rapids _______ 282.34 Mrs. Schouwenaar, Grand Rapids_ 202.40 Bert Hunderman, Grand Rapids __ 385.00 C. I. T. Corporation, Grand Rapids 455.78 Bowman & Co., Grand Rapids ____ 900.00 G. R. Savings Bank, Grand Rap. 6,750.00 C. P. Van Genderen, Passaic __13,650.00 Auto Owners Insurance Co., G. R. 50 Burroughs Adding Machine Co., Grand Tanrids 2 ae 4.45 Currey Pub. Co., Grand Rapids__. 148.02 Corwin, Norcross & Cook, Grand R. 202.18 Consumers Power Co., Grand Rap. 89.00 Eaton Clark Co., Detroit ________ 23.23 Forbes Stamp Co., Grand Rapids 8.15 P. B. Gast Soap Go., Grand Rapids 70.53 City Water Dept., Grand Rapids__ City Treasurer, Grand Rapids ____ 815.22 Grandville Ave. Garage, Grand R. 612.11 M. C. Goudzwaard, Grand Rapids 42.45 General. Tire Co., Grand Rapids __ 27.94 Press, Grand Rapids _.___. 76.20 G. R. Art Glass & Mirror, Grand R. 29.50 G. R. Boiler Works, Grand Rapids 67.35 Herpolsheimer Co., Grand Rapids 64.14 P. J. Haan, Grand Rapids _______ 40.90 MICHIGAN TRADESMAN Jurgens & Holtvluwer, Grand Rap. 23.06 Jeffers-Hake Co., Grand Rapids __ 126.08 D. Koning, Grand Rapids _________ 135.00 A. B. Knowlson Co., Grand Rapids 347.12 Keystone Aniline &Chemical Co., CHACHEO = os ee 5.25 Kent Awning & Tent Co., Grand R. 3.00 Lamberts & Kaminga, Grand Rap. Midland Chemical Lab., Dubuque 47.50 Michigan Welding Co., Grand Rap. 2.50 C. W. Mills Paper Co., Grand Rap. 17.44 Moser Bag & Paper Co., Cleveland 43.75 Clyde Moler, Grand Rapids ______ 20.00 Macauley Bros., Grand Rapids 80.48 National Marking Machine Co., Cincinnati 2a as 4.62 Northwestern Pub. Co., Grand R. 199.15 Prosperity Co., Syracuse 23.21 Pastoor Bros., Grand Rapids ____ 220.00 Penning Hardware Co., Grand R. 30.30 Quimby-Kain Paper Co., Grand R. 41.00 Roosevelt Park Garage, Grand Rap. 5.00 Schwab Machine Co., Toledo ______ 1.50 R. R. Street & Co., Chieago ______ 22.51 Paul Steketee & Sons, Grand R. 36.54 Star Pub. Co., Grandville ______ 136.00 Super Products Co., Milwaukee __ 39.95 Henry Scher, Baltimore ____ 99.39 Standard Builders Supply Co. G.R. 17.00 Scott & Motman Elec. Co., G. R. 21.99 Sinclair Refining Co., Chicago ____ 47.40 Tisch-Hine Co., Grand Rapids __ 39.70 Uareo United Sutograph Reg. Co., Chicgra 20 eee en 83.30 U. S. Hoffman Mach. Co., Chicago 36.18 Van Heulen Fuel Co., Grand Rap. 22.25 M. Ver Marris, Grand Rapids __ 25.50 C. Vander Weide, Grand Rapids__ 371.09 West Side Plumbing & Heating Co., Grand Rapids __.. 21.00 W. O. O. Dz. Broadcasting Station, Grand Rapids (oo 125.00 W. L. Viergever, Grand Rapids __ 175.00 G. R. Savings Bank, Grand Rapids 682.31 J. Bergman, Grand Rapids ______ 200.00 Ollie F.. Henderson, Grand Rapids 121.00 P. B. Gast & Sons, Grand Rapids 50.00 Lenger & Kool, Grand Rapids ____ 793.49 N. Vogel, Grand Rapids ___._ 1,600.00 R. Hulst, Grand Rapids 200 450.00 Ezinga Milk Co., Grand Rapids... 76.65 Boston Store, Grand Rapids ______ 51.95 Schippers Bros., Grand Rapids __ 33.25 Pastoor Bros., Grand Rapids _.__ 42.47 Veltman Grocery, Grand Rapids __ 60.63 J. Stewart, Chicago __._ 275.00 Wm. Strahan & C. C. Shattuck, Grand Rapids 602.00 Earl Warren, Grand Rapids ______ 300.00 June 2. This being the day fixed for the first meeting of creditors in the mat- ter of Hamilton-Anderson Co., a corpora- tion, Bankrupt No. 4489. The bankrupt was present by its President and its Secretary-Treasurer. Claims were check- ed and allowed. The officers of the bank- rupt present were each sworn and exam- ined, with a reporter present. John H. Huff, of Niles, was elected trustee, and his bond placed at $3,000. The first meet- ing adjourned without date. June 11. We have to-day received the schedules, reference and adjudication in the matter of Madeleine Gladdieux, Bank- rupt No. 4526. The bankrupt is a resi- dent of Grand Rapids, her schedule shows assets of $380 of which $300 is claimed as exempt, with liabilities of $651. The court has written for funds and upon receipt of same the first meeting of creditors will be called. In the matter of Edgar R. Zobel, also doing business as Zobel’s Liquidation Store, Bankrupt No. 4476, the first meet- ing of creditors was held June 3. The bankrupt was present in person but not represented by attorney. Creditors were represented by attorneys Belcher & Ham- lin. Claims were proved and allowed. The bankrupt was Sworn and examined without a reporter. Bert M. Hartgerink, of Manistee, was elected trustee, and his bond placed at $1,000. The first meeting then adjourned without date. In the matter of Charles Heyn, doing business as Heyn Grocery, Bankrupt No. 4471, the first meeting of creditors was held June 3. The bankrupt was prerent In person. No creditors were present or represented. Claims were filed only. The bankrupt was sworn and examined with- out a reporter. Fred G. Timmer, of Grand Rapids, was named as trustee, and his bond placed at $100. The first meet- ing then adjourned without date. In the matter of John H. Hoffman, Bankrupt No. 4490, the first meeting of creditors was held June 4. The bankrupt was present in person and represented by attorney Clay F. Olmstead. Creditors were not present or represented. Claims were proved and allowed. The bankrupt was sworn and examied without a re- porter. Enil Newberg. of Ludington, was elected trustee, and his bond placed at $100. The first meeting then adjourned without date. June 10. On this day was held the first meeting of creditors in the matter of La Grand Siver, Bankrupt No. 4488. The bankrupt was present in person and represented by attorney W. G. Bessev. No creditors were present or represented. No claims were proved and allowed. The bankrupt was sworn and examined with- out a reporter. Fred G. Timmer, c* Grand Rapids, was elected trustee, and his bond placed at $100. The trustee was directed to investigate the assets and rerort. The first meeting then adjourn. . without date. 59.62, Beating the Gipsy’s Game. A Gipsy horse coper too an old crock to the country fair and offered it for sale. Meeting a farmer who was in his cups, he decided to take advantage of him and so dispose of the horse. Fol- lowing him home, he _ watched his chance and then placed the animal in the farmer’s stable. Next morning the Gipsy called and demanded payment for the horse which he stated the farmer had bought. He had with him two other Gipsies who coroborated this statement. The farmer, of course, denied all knowl- edge of the transaction. ae The case came before the court and after the Gipsy and his witnesses had given testimony the farmer went on the stand. “Did you agree to buy the animal,” asked the Judge. “Yes,” said the farmer, “I bought it all right and paid for it.” He then call- ed three friends who swore they had seen him pay the Gipsy the money. The Judge decided in the farmer’s favor. —_>->~__ Men’s Shoe Demand Slackens. Demand for men’s shoes from in- dependent stores has quieted down dur- ing the last week, according to reports in the market. The smaller retailers are reordering frequently, it is said, and in small quantities. Manufacturers are reported to have cleaned out the bulk of their sport shoe stocks at reduced prices during the last week. Interest in the market is now turning to the Fall lines, which are expected to be opened at the end of this month or the early part of July by the leading producers. From present indications, prices will be unchanged or only minor downward revisions made. —_+-+__ It Worked. A man who had been waiting pa- tiently in the post office could not at- tract the attention of either of the girls behind the counter, “The evening cloak,” explained one of the girls to her companions, “was a redingote designed in gorgeous bro- cade, with fox fur and wide pagoda sleeves.” At this point the long suffering cts- tomer broke in with: “I wonder if you could provide me with a neat red stamp with a dinky perforated hem, the tout ensemble treated on the re- verse side with gum arabic? Some- thing about two cents.” ——_2-~___ The ever-growing complexity of modern life, with its train of ever more perplexing and difficult problems, is a challenge to our individual characters and to our devotion to our ideals. The resourcefulness of America when chal- lenged has never failed. Success is not gained by leaning upon government to solve all the problems before us. That way leads to enervation of will and destruction of character. Victory over this depression and over our other difficulties will be won ‘by the resolu- tion of our people to fight their own battles in their own communities, by stimulating their ingenuity to solve their own problems, by taking new courage to tbe masters of their own destiny in the struggle of life. This is . 23 fot the easy way, ‘but it is the Ameri- can way.—President ‘Hoover. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CoO. Saginaw. Kent Products Co. Service Distributor Eskimo Creamed Cottage Cheese. Borden Cheese. Meadow Gold Butter “June Flavor.” Grand Rapids and Western Michigan Phone 64-929 SARLES Detective Agency Licensed and Bonded Michigan Trust Bldg. Grand Rapids, Mich. * Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan I. Van Westenbrugge Grand Rapids = Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT({) CHEESE All varieties, bulk and package cheese “‘Best Foods” Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH ang MUSTARD OTHER SPECIALTIES Ce 24 MICHIGAN TRADESMAN June 17, 1931 HOTEL DEPARTMENT Concerning Michigan Hotel Men. Los Angeles, June 13—The manage- ment of 'Hotel Menominee, Menom- inee, thas launched an extensive im- provement program that will add much to the value and attractiveness of the property. The old dock, destroyed by high water and heavy seas recently, has ‘been removed, and the rocks which had been used in its construction have been (built into a retaining wall to keep the lake from wearing away the lawn in front of the hotel. A section of the eroded lawn has fbeen filled in and seeded, benches and sunshades have been installed on the lawn on both sides of the hotel, and a /fine bathing beach is being created for the benefit of the guests. Late News It would have probably been a very good idea if ex-President Coolidge had stopped writing a daily Will Rogers column the day 'before he began. Dur- ing the course of the centuries which have elapsed since printing was invent- ed there has been just one man who could tbe Will Rogers. There isn’t likely to ibe another one right away. Mr. ‘Coolidge was just about as suc- cessful as a newspaper writer as ‘Will Rogers would be in the ‘Presidential chair. He is a iwonderful executive and there are ‘many responsible positions which he could perfectly (fill, but writ- ing up a string of pearls every day, with little subject matter to use is yet another thing. Most everybody who comes to Los Angeles acquires the ‘Chamber of Commerce habit soon after arriving. They find here an information bureau, free for the asking, which tells you all about everything you want to know, and manned by intelligent persons who are capable of suggesting tours of in- terest. You are supplied with booklets, maps of the city, advised as to traffic regulations (which in Los Angeles are almost ideal) and then in addition to an exhibit of industries of every de- scription, a moving picture film in con- tinuous operation, shows you the minutae of growing, harvesting and preparing for shipment all fruits and other products common to. California. Almost invariably they suggest a trip to Mt. Lowe, which is easily reached by trolley or automobile, but I always suggest the former for the reason that it is the most scenic trip of its kind in this or any other country, and the in- dividual who comes to ‘California and does not “do” Mt. Lowe is simply cheating himself. ‘At the surface ter- minal you are transferred to a car on an incline railway and rise 1245 feet in a journey of 2682. On this journey, which is perfectly safe in every way, you are certainly thrilled with the scenic glamour as the valleys below unfold new ‘wonders in their ever- widening panorama. This incline raifl- way is one of the ‘world’s greatest en- gineering feats, and in all the 33 years of its operation there has never been a single accident of any description, At Echo /Mountain, the top of the incline, you will ifind the Lowe observatory, which is available to the public on cer- tain days and nights, when views of the planets are an interesting offering. Here the last and most picturesque part of the journey ‘begins after you change cars and take a scenic ride of three and one-half miles, suspended betwixt heaven and earth. In this short distance you make 127 curves, pass over eighteen trestles and gradual- ly climb to an elevation of nearly 5,000 feet above the Pacific sea level. Bridg- ing rugged’ canyons, where you can peer down to a depth of 1,500 feet, skimming the sheer walls of the cliff on a roadbed of solid granite, blasted out from the mountain side. The view, which is everchanging, is sublime and awesome with the valleys below and the mountain peaks above you. From this point of vantage you can view the landscape of four enormous counties and ‘Catalina Island, forty miles dis- tant. The longest stretch of straight track is 225 feet, and the curves com- bined into a curve in one direction, would make sixteen complete circles. An especially marvelous piece of en- gineering is Circular ‘Bridge, crossing a canyon 2,000 feet deep, the abut- ments to this structure ‘being wedged into opposite sides of the walley. The railroad terminates at Mt. Lowe Tav- ern, ‘but a trip is made by a tram car, hauled 'by ponies, 1230 feet further up from which a scene of grandeur on every side will greet your vision. Snow-capped mountains confront you everywhere, and with a ifield glass, ves- sels on the broad Pacsfic may be plain- ly distinguished. Jif one makes the re- turn trip in the evening, a stop of forty-five minutes may be made at the Observatory, which is well worth the effort. The electric illuminations of Pasadena, Los ‘Angeles, Catalina, and sixty odd other cities, are conspicuous, added to which is the 3,000,000 watt searchlight from the high up mountain side. Don’t miss this wonderful trip when you come to ‘California. Include it in your itinerary of your trip and don’t let anyone talk you out of it. The railroad slogan is “in all the world po trip like this,” and this is no mere hoakum. ‘Charley Renner announces that he has sold his interst in the Hotel Rume- ley property, at Laporte, Indiana, and leased his Edgewater Club, at St. Joseph, leaving him ‘with only the man- agement of the Four Flags, at Niles. With only one hotel property under his smmediate supervision there is cer- tainly something uncanny about the proposition, and my _ advice to his neighbors in Detroit and Chicago is to look out for him, lest he secure a foot- hold ‘by absorbing some of the larger propositions in those cities. It will sure be some job to watch him. Bet- ter send him out here where they have plenty of hotels but very few Renners. Either Al ‘Capone has been grossly lied about, or the headline, “Capone Indicted,” could justly appear in the public press daily and over a different date line on each occasion. He is sus- pected of being a racketeer king, not only in ‘Chicago, but in ‘Washington atd Florida, and at times in ‘Southern California, but the suspicion never seems ‘to ‘blossom into a tangible ac- cusation. It does seem strange that Government investigators, apparently able to determine his yearly income to two or three decimal places, are not alsc able to discover its source. (He has been indicted ‘for evading the pay- ment of his income tax, but in the ac- cumulation of his income he has un- questionably violated the laws of vari- ous states as well as the nation and it would seem that such facts ought to be ready of access and as easily proved as the amounts he is said to have bilked the Treasury Department. One conviction for carrying concealed weapons and perhaps one ffor dodging the payment of revenues—if ithis latest case results in a conviction—is a pretty poor score against so notorious a char- acter and reflects no credit upon the law-enforcing bodies. .If the Govern- ment is simply conducting a collection agency for what they can get out of it, they might just as well restore the older methods of ‘the internal revenue department which used to collect hun- dreds of millions in the shape of ‘taxes, with a minimum possibility of homi- cides. It seems that if (Capone col- lects the enormous sums which are ac- credited to his ‘blackmailing operations, there must be a dot of contraband booze floating around upon which Uncle ‘Sam is collecting no revenue, and it might be an easier process to collect taxes on the article itself than to shake down the racketeers on sta- Warm Friend Tavern Holland, Mich. Is truly a friend to ali travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mgr. HOTEL . DETROITER ROOMS 75HO BATHS FREE GARAGE UNDER KNOTT MANAGEMENT S/INGLE ROOMS AR PRIVATE BATH ake NO HIGHER Decorating and Management Facing FAMOUS Grand Circus Park. Oyster Bar. efe 800 Rooms - - - 800 Baths Rates from $2 HOTEL TULLER HAROLD A. SAGE, Mgr. In Kalamazoo It’s PARK-AMERICAN George F. Chism, Manager New Hotel Elliott _ STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NBIR, Manager. Republican Hotel “ MILWAUKEE, wIS. Rates $1.50 up—with bath $2 up Cafeteria, Cafe, Sandwich Shop in connection —————E——_—_—_——_ Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING $00 Rooms With or Without Bath Popular Priced Cafeteria in Cen- nection. Rates $1.56 up. E. S. RICHARDSON, Proprieter Le NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city, Representing & $1,000,000 Investment. 250 rer eee with Private RESTAURANT Cafeteria, Quick Service, Popular ces. Buropean $1.50 and up per Day. AND GRILL— Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates GEORGE L. CROCKER, Manager. SS ee Occidental Hotel FIRE PROOF GENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. Muskegon ete Michigan Columbia Hotel KALAMAZOO Good Place To Tie To Cc HOTEL MANISTEE, MICH. Universally conceded to be one of the best hotels in Michigan, Good rooms, comfortable beds. ex- cellent food, fine cooking, perfect service. Hot and Cold Running Water and Telephone in every Room, $1.50 and up 60 Rooms with Bath $2.50 and $3 HENRY M. NELSON, Manager - tnt ese < re —_— a esses beta se ithe co ae * nada hciasT June 17, 1931 tistics ‘based almost wholly on ‘guess- work, Out here the ‘bankers and _ other financial associations have arrived at a definite conclusion not to advance any support for ‘the building of hotels and apartment houses, suggested by the near approach of the Olympian games of next year. ‘Contrary to the ideas of hotel promoters ithe money lenders do not ‘believe that these games will mean anything whatever to the genera! public and certainly not ‘to in- vestors, They have in mind ‘the sorry experiences of |Chicago, Omaha and St. Louis, and their worlds’ fairs, when everyone went wild and erected build- ings which swere never occupied dur- ing the festival period and rotted down afterward. Los Angeles will, undoubt- edly, have a number—possibly a crowd —of transieits during the period of the games, ‘but the “regulars” who have made the resort business profitable, will, in a large measure, stay away to avoid congestion. The permanents will be the recipients of “visits” from rela- tives, but the hotel man will do well if trade does not ‘fall off instead of in- crease. ‘This is not my opinion alone, but is a consensus of those of others who have been through the mill and believe they know what they are talk- ing about, and they are not all bank- ers by any means, Announcement is made by the Na- tional Autohaven Company, of Chica- 20, of its plans to proceed at once with the erection of one hundred so-called “autohavens” along the principal U. S. highways, and Michigan will be among the ‘first to have knowledge of this in- novation. It will involve an expen- diture of about $8,500,000 ‘for land, buildings, furnishires and equipment. An autohaven is a combination hotel, auto service station and restaurant, of Normandy style of architecture and fireproof in construction. Each hotel will have 21 rooms for the public, eight of them with private bath. The lobby will contain a Western Union station, local and long distance telephone booths, counter for sale of drugs, toilet anticles, etc. Commodious rest rooms will connect with ‘the lobby. The restaurant will contain a dining room with accommodations for 42 per- sons, a light-lunch room and_ soda fountain with seats for 15 people and a fully equipped. kitchen. Each unit represents a cost to the owners of about $85,000, made up of $50,000 for the bui'ding, $20,000 for the land and $15,000 for the furnishings and equip- ment. Hotel rooms will range in cost from $1.50 for one ‘person, without private bath, to $3.50 per room for two per- sons, bath included. Every room will have a lavatory with hot and cold water. Public showers will be found on the second and third floors of each building and may tbe used tby patrons without charge. A standard break- fast for 25 cents, lunch for 50 cents, and dinner for $1, will tbe served at all these establishments in addition to regular a la carte meals. Three sep- arate managers will be employed in each unit. One will handle the hotel, another the auto service station, and the third the restaurant. They will be selected wherever possible from the residents of :the ‘city or town in which the autohaven is situated. Mrs. Camilla Pearce has ibeen ap- pointed manager of Hotel Prenford, Detroit. She was formerly connected with the Detroit ‘Convention and Tour- ist Bureau. W. A. Young, of Houghton Lake, has taken -over the-operation of the Manhattan Hotel, at that place, hav- ing leased it from its Chicago owner. Roy Carmen, fformerly associated with the Auberin Hotel, at Pontiac, has leased Hotel Huron, in. that city, and after redecorating and renovating MICHIGAN TRADESMAN will operate it. The Huron is one of the older commercial hotels, and ought to do rwell under the new man- agement. W. E. Defenbacher, who was for many years manager of Hotel Virginia, Chicago, resigning there to take the management of Hotel Whitcomb, St. Joseph, at the time of its opening, is reported to have taken over the lease of Hotel Harrison, Cynthiana, Ken- tucky. Stockholders of Hotel Occidental, Muskegon, are in receipt of their cus- tomary 7 per cent. dividend checks at the hands of Manager Edjward R. Swett. Mr. Swett has probably made more improvements and additions to his hotel than has been accorded any similar institution in Michigan, during a period akin to real ‘business depres- sion and yet he has passed around the checks regularly. I might say from my own knowledge of the situation, that he is popular with the public as well as his stockholders. At the bankers’ convention held at Chicago, last week, the question of handling hotel securities iwas quite thoroughly discussed, and the definite conclusion was that henceforth, or for some time at Jeast, no further hotel construction would be encouraged. If the bankers had taken a tip from E. M. Statler, eight years ago, there would be fewer bankrupt hotels, and those already in the business might have enjoyed a period of prosperity. It was because Mr. Statler had a long head on his shoulders that he knew when and where hotels could be profit- ably located, and for the same reason, when it was time to ease off on fur- ther construction. But the investing world evidently thought otherwise, which accounts for the mess many of them are now in, and will ‘be for some years to come. ‘Nowadays there are not so many hotel operators making a charge for the serving of ice water in rooms, but there are still a few of them left, and what I think of them is not at all com- plimentary. Naturally, as most of the modern caravansaries are equipped with facilities for supplying running ice water, those who are still giving the jitcher service and charging for it, may be ranked among the “shabby genteel.” A few more months of this depression, and this type of hijackers will not have any pitchers even that they can call their own. One (California railroad reports hhav- ing received $15 from a man whose conscience tortured him ltbecause he snitched a couple of years from the age of his child when he was paying its fare. If ‘this gets to be catching the railroads may ‘be able to operaite their trains on this source of income for a lot of the angel children I have seen traveling on half-fare tickets would tbe ‘benefitted in appearance by a shave. Some of the hotels out ‘here are mak- ing a icharge of one dollar for cashing personal checks for guests, and it seems to work out all right. This pays for a certain form of indemnity. The trouble ‘with such ‘protection is that it leads to taking chances, more especial- ly with the knowledge that an insur- ance Organization stands ready to make such losses good. 'The bankers have a similar ‘form of protection against holdups, but a prominent crim- inologist in an address tbefore the Los Angeles Breakfast ‘Club, the other day, made ‘the ‘iclaim that such protection stimulaltes this species of crime and I am very much inclined to agree with him, especially as some of the banks with this species of protection make a practice of displaying their wares in unprotected cashiers’ cages, when they mighit ‘better be safely stored in the ‘bank’s vaults. Besides it creates a greater risk to the employee whose earthly existence is not guaranteed by the insurance company. Frank 'S. Verbeck. ——_?-->___. Late Business News From Ohio. Columbus—Mark Sapp, 66, a retired dry goods merchant, died at his home here recently, after a lingering illness from cirrhosis of the liver. He leaves his widow and a sister. Cincinnati—Funeral services were held for Abraham Blachschleger, 67, retail clothier and general merchant, of Norwood. Mr. Blachschleger, who was born in Russia, came here as a young man.- He is survived by the widow, a daughter and three sons. Youngstown—Attorney R. C. Huey has been appointed receiver of the B. McManus Co., department store here, by Judge Paul Jones. A hearing is scheduled for this week in the U. S. District Court in Cleveland in an at- tempt to iron out the company’s dif- ficulties. Portsmouth—Henry H. Winter, re- tail shoes, lists assets of $59,797, of which $3,500 is stock in trade, $54,000 real estate and $997 open accounts. Liabilities are $66,896, of which $3,- 526 is unsecured and $62,592 secured. Cleveland — Dorn Shoe Co., retail shoes, 224 Public square, has filed a voluntary petition in bankruptcy in the U. S. District Court here, listing lia- bilities of $53,825 and assets of $9,100. —_*-+—-e —__—_ Telephone Advertising. If an experiment which is meeting with marked success in Birmingham, Ala., is equally successful elsewhere, retail stores generally will soon have a naw type of advertising medium, that of semiautomatic telephone publicity. In \Birmingham, when a telephone subsicriber calls central to enquire the correct time, they are told something of this sort: “Good morning—the Brown Company is ‘featuring men’s suits at unusually low prices. Nun- nally’s are having a sale on chogolates this week. There is an exceptionally good picture at the Gem theater this week. The correct time is 10:37. Thank you.” These announcements are, of course paid for iby the advertisers referred to on a flat-rate basis and are changed periodically. ——_~++-___ After a New and Better Law. ‘Consolidation of the ‘four existing Federal laws relating ‘to ‘fruit and vegetable containers into one general law combining the benefits and elim- inating the weaknesses of each, was recommended June 3 tbefore the Na- tional 'Conference on Weights and Measures, in session at ‘the Bureau of Standards by H. A. ‘Spilman, chief marketing specialist of the ‘Bureau of Agricultural Economics, of the De- partment of Agriculture. —_~++-___ Fourteen New Readers of the Trades- man. The following new subscribers have been received during the past week: O. M. Brooks, Onekema. Richmond Drug Co., Bear Lake. W. R. Thomas, Elberta. Eugene Bishop, Elberta. Wm. H. Lockhart, Elberta. 25 Carlson Bros., Frankfort. S. Middaugh, Traverse City. Sol Cavitch, Traverse City. Mrs. C. Devendorf, Traverse City. John Russell, Iron Mountain. Hansen Bros., Suttons Bay. E. Pedersen, Leland. Provemont Co-op, Marketing Ass’n., Lake Leelanau. M. B. Steggall, Bay City. —_+>+___ Florida Senate Passes Chain Store Tax Bill. The Florida State Senate has passed the chain store ‘tax bill. ‘The measure provides for a tax of $5 on one store whether a chain or not. ‘Chain stores are classified according to the number in one county and those located in dif- ferent counties, and the graduated tax runs from $10 each up to $40 a store, according to the classification. All of the classifications are itaxed $3 for each $1,000 of stock carried for sale. Naval stores commissaries are exempted from the provisions of 'the law. MORTON HOTEL (rrand Rapids’ Newest Hotel 400 Rooms “i 400 Baths RATES $2.50 and up per day. “A MAN I'S KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria oie Sandwich Shop CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. FOUR FLAGS HOTEL In the Picturesque St. Joseph Valley. Seventy-eight rooms. Con- ducted on the high standard es- tablished and always maintained by Charles Renner, landlord. RESORTERS WILL _ LIKE COMMERCIAL HOTEL MRS. S. SAMPSON, Cateress, from Chicago. Best meals in Michigan, no fooling, we mean it. Hundreds say so. Good Beds. PENTWATER, MICHIGAN MICHIGAN TRADESMAN June 17, 1931 DRUGS Michigan Board of Pharmacy. President—Orville Hoxie, Grand Rapids. Vice-Pres.—Clare F. Allen, Wyandotte. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August ex- amination at Ironwood, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President—John J. Watters, Saginaw. First Vice-President—Alexander Reid, Detroit. Second Vice-President — F. H. Taft, Lansing. Secretary—R. A. Turrell, Croswell. Treasurer—P. W. Harding, Yale. Estimate Your Income Before Buying a Fountain. Considering the magnitude of the industry, there are remarkably few failures of fountain operators. Whether or not this is due to the popularity in America for speedy service of foods prepared in front of the patron, is a question. Fountains are fast becoming popular in Europe and are not uncom- mon there and may be found in the Orient and in South Africa. Apparent- ly failures to succeed in the business are mainly due to two factors; one, poor judgment in picking and equip- ping a location; the other, which is most prevalent, bad management. The files of fountain manufacturers are re- plete with instances of customers going into business on the proverbial “shoe- string” and emerging at the end of a few years with a splendid business, so that lack of capital, which is one of the most frequent causes of commer- cial failure, is not a common reason for unsuccessful ventures in the lunch- eonette field. The industry offers profits and turn-over, in comparison with oth- er fields, that are unparelleled. Prac- tically the entire investment is repre- sented by equipment, upon which the depreciation is small. The operator gets a quick cash turn-over, and, if he is a good manager, has very little waste. The fountain manufacturer recognizes the possibilities afforded by the business, which accounts for the exceptional terms upon which equip- ment is safely sold. There is no ques- tion, that in these days of keen com- petition and high pressure merchandis- ing that the fountain has been the saviour of many druggists. Various estimates credit the foun- tain with producing from 60 to 75 per cent. of the total sales of stores that have many other departments. Surely a factor so important to the life of any enterprise is worthy of careful study and planning, before equipment is purchased. In a previous article we discussed the survey of a new location by the prospective buyer of soda foun- tain apparatus. This, we pointed out, familiarized the buyer with the neigh- borhood, so that the kind of service necessary, the type of trade and the range of prices obtainable could be determined. With these facts at hand, the buyer is now in a position to cal- culate the possible income to be de- rived from his location and the amount that could be profitably invested in equipment essential to produce the re- sults anticipated. Let us assume that the buyer is con- sidering a store that is twenty-five feet wide by seventy-five feet long, for which the owner of the building de- mands a rental of $500 per month. The annual rental is therefore $6,000 for 1750 square feet of floor space, or $3.42 per year per square foot. If the buyer intends to operate other departments than the fountain, the rental per square foot is important so that he may esti- mate the proportion to be charged to each department. This is a common practice with department and chain stores but is not often customary with the independent operator. Very often the fountain is carrying the entire load while other merchandise is bleeding the business without the knowledge of the owner. A fountain stool at a straight coun- ter, together with the equipment nec- essary to properly serve it, and allow- ing two feet passage way behind the stool, requires twenty square feet of floor space. A table and four chairs require from twenty-six to thirty square feet, depending upon the al- lowance for service space, coat racks and service tables. Fountain stools, if stationary, are set two feet from cen- ter to center so as to permit the patron to turn while getting on or off the seat. It is possible, although not ad- visable, to crowd in more stools, but it is at the risk of discomfort to the patron. Loose chairs will provide slightly more seating capacity as they may be moved: to permit the customer to sit down. Regardless of the type of stool used, overcrowding, not only causes disgruntled customers but slows up the service. Comfort at the foun- tain is of paramount importance and can be afforded to customers at no appreciable sacrifice to profits. To compute the floor space occupied by the soda fountain, if it is to be built in a straight line, multiply the length by ten. Frequently in the more crowd- ed areas where stores have been cut down in width it is not possible to use 10 feet for width of fountain and stools. In these cases service space must be sacrificed or the backbar cut down and a fountain so situated is handicapped. There are several methods of com- puting possible income. Some oper- ators figure an annual income of $1,500 per stool, while other require that a stool produce $7 per day. These fig- ures are of course arbitrary and cannot be applied with accuracy to every lo- cality. The buyer should apply the results of his survey of the neighbor- hood to arrive at his basic figures. Stool turn-over can be safely placed at four per hour during the busy time of the day, which is at least two hours. Let us assume that the checks in the neighbcrhood in question will average 40 cents eaca. Therefore each stool will produce $3.20 during the rush period. On the basis of an eight-hour day, there are still six productive hours during which we will estimate the average check is 20 cents and the turn- over is two per our, making a total for the non-rush hours of $2.40. Each stool will therefore show gross sales of $5.60 per day. The store being seventy feet long, the buyer decides that he has room for sixty feet of soda fountain with a seven-foot return on the front end, which will afford him thirty-three stools. These stools will:provide him with daily sales of $184.80 or a total for a 300-day year of $55,440. His fountain occupies 600 square feet of floor space at $3.42 per square foot or $2,052 for the year. If he is using the balance of the store for other de- partments he can readily determine the part which those departments will have to carry. Gross profits on soda foun- tain sales are conservatively estimated at 50 per cent. and net profits at 15 per cent. On the basis shown above the buyer could therefore anticipate $27,720 gross profit, and a net profit of $8,821. If the buyer did not intend to utilize the balance of the store for any other department, he could install tables and chairs or booths along the wall opposite the soda fountain. Ta; bles generally turn over once per hour and the size of the check compares with that received at the fountain, In this manner the entire income of the store may be computed. Instead of tables and chairs it is possible to stagger the counter by installing what is known as a “bay” type counter. This type of counter has recently become very pop- ular by reason of the rapid service and the fact that the counter can be had in table height. There are many ar- rangements and layouts of this type of equipment and problems tat are applicable to each location so that it is advisable to consult the fountain man- ufacturer as to the practicability of this type of layout before attempting to estimate the possible returns Having estimated the possible sales in the location the next question facing the customer is “How much shall I spend for apparatus?’ The best answer is “An amount necessary to afford me the equipment which will make it pos- sible for me to obtain the results which I have estimated.” To allow $250 per foot for the soda fountain, together with the plumbing and the necessary accessories which go with it is not too high for plain, serviceable equipment. Thus a fountain for the store in ques- tion would cost with the appurtenances in the neighborhood of $15,000. In view of the estimated returns, which are conservative this amount would not be excessive. More could be spent on appearance advisedly, for appear- ance helps create trade. With these figures the buyer is fortified before hand to intelligently decide upon his location and to buy the equipment necessary to make the venture a suc- cess. It is very easy to figure income per stool, per square foot or in its en- tirety on this basis. Prices will vary some in different localities but the theory of applying them remains the same. If the locality apparently will not afford the returns it should be passed up. F. H. Sinclair. Carpet Cleaner. Solution of Soap) 2325 ce. 120 Ammonia Water, 10 per cent.--cc. 60 Gasoliie 8, ce. 120 Chloroform = cc. 20 Potassium Nitrate ___________ gm. 10 Oil Wintergreen ______________ ce. 10 Soft, distilled or rain water, oe cc.1000 Dissolve the potassium salt in the water, add the ammonia to the soap solution, then the chloroform, oil and gasoline; shake well and add the water. This makes a white, milky compound, which separates slightly on standing but readily unites on shaking. The wintergreen is only added for its odor, and may be replaced by any other pre- ferred, cr omitted altogether. The solution of soap is made as fol- lows: Olive Orn 8 ene cc. 60 Caustic Potash 2220 gm. 12 Alcohol. Meater aa. gq soe we cc. 1000 Place the oil in a suitable dish, add one ounce alcohol, mix well, then add the potash dissolved in one ounce wa- ter. Apply heat by means of water bath unti! the oil is completely saponi- fied, which is shown by a portion being removed and dropping into boiling wa- ter, when it should dissolve complete- ly without the separation of oily drops. Allow to cool, add 500 cc. alcohol, and water to make 1,000 cc. Filter through paper. Purified wood alcohol may be used in this to good advantage. — ++ >__ Tile and Porcelain Powdered Cleaner. The following is well spoken of: SMieorial Farth 30 Gm. Tron Subcarbonate _____ 30 Gm. Precspeates Chak 15 Gm. (Ae 15 Gm, Alp ee 15 Gm. Temet tse 8 Gm, Reduce each to a very fine powder, then mix thoroughly. —_~+-->___ Cuticle Remover, The following formula for a cuticle remover is given in the Chemist and Druggist Diary, 1930: Caustic Potash 00 1 part ee 10 parts Ovdter 22) 40 parts Serene a ae, as required —_+++___ Elder Flower Toilet Water. Piconel (20 eee 3000 parts Merpincol 222 25 parts Vantin ob 1 part Essence of Aubepine ______ 3 parts (on Of beroamat 1 part Od of cananca 1.5 parts Distilled water 4500 parts ——_>2+->_____ Anti-Pediculus Ointment. Add enough oil of bergamot to stave- sacre ointment to perfume it. Apply to children’s heads or other likely breeding places of pediculi. 217 Eugene St. HOEKSTRA’S ICE CREAM Cream of Uniform Quality An Independent Company Phone 30137 _ Grand Rapids, Mich. 5 ; - §- aha © ° 7b. . l. a4 * ° ee He ne e June 17, 1931 MICHIGAN TRADESMAN 27 Broad Hint to the Trade Commission. fields that are. not clearly within the WHOLESALE DRUG PRICE CURRENT The United States Supreme Court scope of the Commission’s powers. — agrees with the Circuit Court of Ap- A New Vesetable. Prices quoted are nominal, based on market the day of issue. ala pai eee Hie the Rederal A “new” vegetable for the American - Acids Cotten Send sees : ae} - Bensotn Comp’d_ @2 “0 Trade Commisison has no power to 3 : Boric (Powd.)-.10 @ 20 Cu -------- 5 00@5 25. Buchu —_________- a the aac f ee table but one which has been a staple Boric (Xtal) 10 @ 20 Bercn See ‘uae = a —- @2 52 oe re oe ae ONS ae food for centuries in some Central Carbolic -------. = ¢ © Beate. | ure__ 2 doo? 25 Catechu” cae oh $i ia cure” merely because statements made : : ; Citrie 222 44 @ 60 tau Bo, a attests Cio 2 : ce hee American countries is the chayote, Muriatic _.... 3%@ 8 Juniper Berries_ @4 75 nehona -....___ @2 16 in such advertising may be prejudicial : Nitri 9 @ 16 Juniper Wood ~150@1 75 Colchicum ______ @1 80 ‘ bhi hice bees at a a, sometimes called vegetable pear, man- qua aes 15 @ 25 Lard, extra _.155@165 Cubebs ____. @2 76 ee e een & epee go squash, or mirliton. In the last Sulphuric _____- 3%@ 8 Lard, No. 1 ____1 26@1 40 Digitalis _______ @2 04 time the Commission offers proof that * : 3 Gacaric 43 @ 565 Lavender Flow__ 6 00@6 25 Gentian _______ — @is ; : : tew years there has been inereasing:. es oS Lavender Gar’n_ 1 25@150 Guaiac ____ @2 28 in such sales promotion there is un- - : : Eemon =. 2 | 250@2 75 Guaiac, Ammon. @2 04 fairness to legitimate business compe- ‘terest in the growing of chayotes Ammonia Linseed, boiled, bbl. @ 81 lodine __._" @1 35 Be . oo for home use and local markets in Water, 26 deg...07 @ 18 Linseed, raw. bbl. @ 78 Iodine, Colorless. @1 50 tition. Members of the Commission : Water, 18 deg... 06 @ 15 lLinseed,, bld., less 88@1 01 Iron, Clo. ______ 1 56 : a 3 the lower South, the United States Water, 14 deg... 5%@ 13 Linseed, raw, less 85@ 98 Kino —..___...~ 1 44 express the view that the decision will : ater, ‘> 20° @ 25 Mustard. artifl, ox. @ 30 Myrrh _._....~ @2 68 : : Department of Agriculture reports, Carbonate _._-- Neatsfoot . 126@1 35 Nux Vomica 1 80 not hamper their work as self-appoint- : : Chloride (Gran.) 08 @ 18 48 os a oa a ate and chayotes are now appearing in ve, pure _.__ 3 00@5 LL an 5 40 ed censors of advertising; they are ; Olive, Malaga, Opium, Camp. @1 44 : k season in Northern as well as South- Balsams yellow _ -- 250@3 00 Opium, Deodorz’d @5 40 merely admonished, they say, to make ee eee 6c a Olive, Maines Rhubarb ________ @1 92 sure in other cases that the record con- hiliv ct at hacos Fir (Canada) -. 2 75@3 00 green _________ 2 85@3 26 tains the sort of evidence the court Te odantahiiey of We : ee — = a be Grange, Sweet 6 00@s 26 Paints a is its out- Cee riganum, pure. L fa dry requires to sustain them. But a care- 27 table vegetable is one o 25 Origanum, com’! 1 00@1 20 ead. red —- 13% @13% ful reading of the Supreme Court opin- ion does not justify the view that this will be so easy. Who besides the pub- lic is hurt if unsupported claims are put forth that corpulence yields to cer- tain preparations taken internally? Not the doctors, as the court points out, since “they follow a profession and not a trade, and are not in the busi- ness of making or vending remedies but in prescribing them.” As to other manufacturers of such articles, the court has no reason to believe that Congress would concern itself with their business rivalries. Whether the statute relating to the branding of food and drugs might be invoked is a mat- ter, the court holds, with which the Federal Trade Commission has noth- ing to do. There is not a word in the opinion that gives comfort to those who make, distribute or advertise prod- ucts in behalf of which claims are published that may be seriously called in question. At the same time, how- ever, the Federal Trade Commission will have difficulty in discovering in its language support for excursions into standing characteristics. It may be eaten plain boiled, mashed, fried, stuf- fed and baked, used cold in salads, in fritters, or made into sweet pickle. Unlike most squash, the chayote holds its form perfectly after being cooked. Its flavor is delicate and resembles summer squash. To some people it tastes like stewed oysters. The root, which becomes tuberlike after the first season, is starchy and may be boiled and eaten. Botanically the chayotte is relaied to the squashes and cucumber. [r usu- ally fruits in the fall, although when early vine growth from old roots is not injured by spring frost it may produce a crop in the spring. The fruits of different varieties of chayote vary in weight from three ources to three pounds. ——— a ee “In days gone by, the young men came around at midnight to serenade young women.” “That would never do today; a popu- lar girl is hardly ever home at that hour.” PICNIC SUPPLIES, WALL Grand Rapids Seasonable Merchandise Base Balls, Indoor Balls, Golf Balls GOLF SUPPLIES—Clubs, Bags, Etc. TENNIS SUPPLIES—Balls, Rackets, Etc. INSECTICIDES. ROGERS HOUSE PAINT ROGERS BRUSHING LAQUER SODA FOUNTAIN SUPPLIES KODAKS AND FILMS MOTH KILLERS — ANT KILLERS BATHING SUPPLIES —-FOOD JUGS SPONGES — CHAMOIS — ETC. Complete Sample Line Always on Display Hazeltine @ Perkins Drug Co. Michigan PAPER CLEANERS PAINT BRUSHES Manistee Barks Cassia (ordinary). 25@ 30 Cassia (Saigon) -._ 40@ 60 Sassafras (pw. 50c) @ 40 Seep Cut (powd.) ce 30 Berries Cubeb. 2 @ 75 Bish 2222 @ 2 Juniper .......... 10@ 20 Prickly Ash ______ @ 50 Extracts Edcorice 2.0 60@ 75 Licorice, powd. _. 60@ 70 Flowers Arnica 22... -—- T@ 80 Chamomile Ged.) 35@ 45 Chamomile Rom, @ 9 Gums Acacia, Ist __.___ 60 Aloes (Cape Pow.) 25@ 35 Aloes (Soc. Pow.) 75@ 80 Asafoetida -...__ 50@ 60 Pow: 222 @ 7 Camphor _...____ 87@ 95 Guaiae oo @ 60 Guaiac, pow’d ___ 70 Sing: 222 @1 25 Kino, powdered__ @1 20 Myrrh 2207 @1 15 Myrrh, powdered @1 25 Opium, Opium, powd. 21 00@21 50 gran. 21 00@21 50 Shellac, Orange 40@ 650 Sheliac, White 65@ 70 Tragacanth, pow. 1 25@1 50 Tragacanth ____ 2 v0@2 35 Turpentine ~_.___ @ 2 Insecticides Arsenic a 20 eee ee @ Blue Vitriol, bbl. @ Blue Vitriol, less 08@ 15 Bordea. Mix Dry 10%@ 21 Hellebore, White powdered -..... 15@ 25 Insect Powder.. 30@ 40 Lead Arsenate, Po. 11 @25 Lime and Sulphur 09@ 23 25@ 45 Paris Green ee Leaves Bueha, 222205. @ Buchu, powdered @ 60 Sage, Bulk __.... 25@ 30 Sage, % loose __ @ 40 Sage, powdered__ @ 23 Senna, Alex. _... 50@ 1% Senna, Tinn. pow. 30@ Uva Ursi _ 20@ 2 Olls Almonds, Bitter, (rue: oo 7 50@7 75 Almonds, Bitter, artificial _.____ 3 00@3 25 Almonds. Sweet, (Fue 1 50@1 80 Almonds, Sweet, imitation ____ 1 00@1 25 Amber, crude _. 75@1 00 Amber, rectified 1 50@1 75 MEES@s 5 1 50@1 75 Bergamont __._ 6 00@6 25 Cajeput -.-..___ 00@2 25 Cassig: 22.02 .. 3 00@3 25 Castor 20: — 1 55@1 80 Cedar Leaf _____ 2 00@2 25 Citronella ______ 1 00@1 20 Cloves ... -- 3 50@8 75 Cocoanut -____. 22%@ 365 Cod Liver __.___ 1 40@2 00 Croton ____-.___ 8 00@8 25 Pennyroyal ._.. 3 25@3 50 Peppermint ____ 4 50@4 75 Rose, pure -___ 13 50@14 00 Rosemary Flows 1 50@1 75 Sandelwood, EB. I. ---.--____. 12 50@12 76 Sassafras, true 2 00@2 25 Ss . arti’) 75@1 00 Spearmint —_____ 5 00@5 25 Sperin | 1 25@1 50 any 6 00@6 25 Tar USP 2... 65@ 75 Turpentine, bbl. __ @ 64 Turpentine, less 71@ 84 Wintergreen, leat 2G 00@6 25 Wintergreen, sweet birch =-- 3 00@3 25 Wintergreen, art is@i 00 Worm Seed '____ 6 00@6 25 Wormwood __ 10 00@10 25 Potasslum Bicarbonate 22.) oo 40 Bichromate _____ 15 25 Bromide _________ 69@ 85 Bromide _____ 64 71 Chlorate, gran’d_ no 28 Chlorate, powd. 16@ 23 Or Xtal 17@ 24 Cyanide ________ 22@ 90 lodide 2 4 34@4 55 Permanganate -- 22%@ 365 Prussiate, yellow 35@ 45 Prussiate, red __ 70@ 15 Sulphate ________ 35@ Roots Allkanet 20 30@ Blood, powdered. 40@ 45 Calamus ________ 25@ 65 Elecampane, pwd. 20@ 30 Gentian, powd. _ 20@ Ginger, African, powdered ______ 20@ 25 Ginger, Jamaica. 40@ 60 Ginger, Jamaica, powdered _____ 60 Goldenseal, pow. 3 00@8 50 Ipecac, powd. -_ 4 00@4 60 Licorice ____._ | 35@ Licorice, powd.__ 15@ 25 Orris, powdered. 35@ 40 Poke, Powdered 25@ 40 Rhubarb, powd. __ @1 00 Rosinwood, powd. @ 60 Sarsaparilla, Hond. ground —... @1 10 Sarsaparilla, Mexic. @ 60 Saquills 35. 40 Squills, powdered 70@ 80 Tumeric, powd.__ 20@ 25 Valerian, powd. __ @ 650 Seeds Anise 20@ 30 Anise, powered @ 35 Bird, 16 22 13@ 17 Canary (2) 10@ 15 Caraway, Po. 30 25@ 380 Cardamon ______ 2 25@2 50 Corlander pow. .30 15@ 35 DU oo ee 15@ 20 Fennell 22 20@ 30 Wak oo 64@ 15 Flax, ground _. 6%@ 15 Foenugreek, pwd. 15@ 2 Hemp 8 15 Lobelia, powd. ____ @1 100 Mustard, yellow 10@ 20 Musard, black... 20@ 25 Poppy 23. 15@ 25 Quince —_______ 2 25@2 50 Sabadilla ________ 45@ 50 Sunflower _______ 12@ 18 Worm, American 25@ 30 Worm, Lavant _ 6 50@7 00 Tinctures Aconite _.. @1 80 Aloes 2s @1 56 Asafoetida ______ @2 28 Mrnicn @1 50 Belladonna _______ @1 44 Benzoin __________ @2 28 Lead, white dry 18% @13% Lead, white oil 134% @13% Ochre, yellow bbl. @ 2% Ochre, yellow less 8@ 6 Red Venet’n Am. 38%4@ 7 port Venet’n Eng. 4@ 8 WUE oe 5@ 8 Whiting, bbl. ___ @ 4% Whiting ______ 5%@10 Rogers Prep, __ 3 45@2 6E Msceillaneous Acetanalid _..___ 57@ 175 Ale 06@ 12 — nee and Ground -....... 09 1 ae Subni- 7 8 TALQ. 212 — xtal or “+ powdered ______ 06 Cantharides, po. 1 2O1 50 Calomel eee 72@2 82 Capsicum, pow’d 42@ 66 Carmine pos ess 00@9 vo Cassia Buds ____ 20@ 30 Cloves 22 FS 35 45 Chloroform aaa Oe 64 Choral Hydrate 1 201 60 Cocaine ______ 12 85@13 60 Cocoa Butter ____ 45@ 90 Corks, list, less 30710 to 40-10% Copperas ________ 3%@ 10 Copperas, Powd. 4@ lv Corrosive Sublm 2 00@2 30 Cream ‘Tartar -- 385@ 46 Cuttle bone --- 40@ 6u Dextrine ______ 64@ 16 Dover’s Powder 4 00@4 bu Emery, All Nos. 10@ 15 Hmery, Powdered 16 Epsom Saits, bbls. @03\% Lpsom Salts, less 3%¥@ 10 Ergot, powdered __ @4 00 Flake, White ___ 15@ 20 Formaldehyde, Ib. 09@ 35 Gelatine 27 60@ 70 Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. @v2% Glauber Salts less 04@ lo Jue, Brown ---- 20@ 30 Glue, Brown Grd 16@ 22 Glue, White .___ 27 d Glue, white erd. ‘an a Glycerine ______ 7%4@ 40 Hops I@ 965 Iodine ________ 6 45@7 00 Iodoform _______ 8 30 8 Lead Acetate — Mace ug Mace powdered @} 8 Menthol ________ 6 50@7 20 Morphine ____ 13 58@14 33 ---- @ 320 10 uassia ae oO = Quinine, 5 oz. cans g 60 Salt Peter ______ 11 Seidlitz Mixture 800 a Soap, green ____ 15@ 30 Soap, mott cast _ @ 2% Soap. white Castile, case --.___.____ @15 00 Soap, white Castile less, per bar ___ @1 60 Soda Bicarbonate 942 1° rbonate 10 Soda, Sal 02 08 Spirits Camphor ee 20 Sulphur, roll ____ 4@ 11 Sulphur, Subl. __ 44@ 10 Tamarinds ______ 20@ Tartar Emetic __ 70@ 75 Turpentine, Ven. 50@ 75 Vanilla Ex. pure 1 50@2 00 Venilla Ex. pure 2 25@2 60 06 Zine Sulphate __ @ i! Webster Cigar Co. Brands Websterettes _______ 33 50 €incos 2 50 33 Webster Cadillacs __ 75 00 Golden Wedding . Panatellas ________ 75 00 Commodore _______ —— 95 00 liable to change at any time, MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues ADVANCED DECLINED White Hand Picked Beans Mason Fruit Cans MICA AXLE GREASE 48, 1 Ib. a3 6 25 . pails, per doz. 9 40 . pails, per doz. 12 60 . pails, per doz. 19 15 . pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 10 Quaker, 12-38 oz., doz. 2 35 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 2 oz., doz. ---. 93 Royal, 4 oz., doz. -_- 1 80 Royal, 6 oz., doz. --.. 2 46 Royal, 12 oz., doz. --_. 4 80 Royal, 2% Ibs., doz.-- 13 75 Royal, 5 lbs., doz.____ 24 50 , 10c size, 8 oz. -- 3 70 Ke. 15¢c size, 12 oz. -. 5 50 . 20c size, full Ib... 7 20 25c size. 25 oz. -. 9 20 KC, 50c size, 50 oz. -. 8 80 KC. 75 ib. size = 6 85 KC, 10 lb. size ----.. 6 75 BLEACHER CLEANSER Clorox, 16 oz., 24s .. 3 8 Lizzie, 16 oz., 128 .... 2 15 BLUING Am. Ball,36-1 0z.,cart. 1 00 Boy Blue, 36s, per cs. 2 70 BAS Q BEANS and PEAS 100 White H’d P. Beans Bla,ck Eye Beans -. Split Peas, Yellow -- Split Peas, Green -... Scotch Peas soniye ‘ Ann, No. 1 an oe ae ee es ae BOTTLE CAPS Obl. Lacguor, 1 gross pkg., per gross --.- 16 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 o _-Bran Flekes, No. 624 2 45 Bran Flakes, No. 602 1 50 tice Krispies, 6 oz. _. 2 70 Rice Krispies. 1 oz. _. 1 10 Kaffe Hag, 12 1-lb. cans. 15 All Bran, 16 oz. __--- 2 25 All Bran, 10 oz. ~----- 2 70 All Bran, % oz. -_-. 2 00 BROOMS Jewell, doz. -------.-- 5 25 Standard Parlor, 23 Ib. 7 50 Fancy Parlor, 23 Ib._- 8 75 Ex. Fancy Parlor 25 Tb. 9 00 Ex. Fey. Parlor 26 Ib. : = 09. Whisk, No. 3 ~------- 2 25 ROLLED OATS Purity Brand = a = prom 7) INSTANT (| TSSAAR : HI =) ke if af) PURITY OATS Premind| ia os 4 Oars ‘peur China | en Instant Flake, sm., 24s 1 80 Instant Flake, sm., 48s 3 60 Instant Flake, lge., 188 3 40 Regular Flake, sm.,248 1 80 Regular Flake, sm., 48s 3 60 Regular Flake, lg., 18s 3 40 China, large, 12s ---. 315 Chest-o-Silver, lg., 12s 3 25 Post Brands. Grape-Nuts, 24s ~----- 3 80 Grape-Nuts, 100s ---. 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Post Toasties. 36s -. 2 85 Post Toasties, 248 -_ 2 85 Post’s Bran, 24s -.-. 2 70 BRUSHES Scrub Solid Back, 8 in. -.-. 1 50 Solid Back, 1 in. --.. 1 75 Pointed Ends -------- 1 25 tove Shaker — 2S ae 1 80 No. 60 ----.-.-- poo : “4 Peerless ~----...------ Shoe No: 4-0 . 2 25 Ne: 2-5 3 00 BUTTER COLOR Dandelion --........-- 2 85 CANDLES Electric Light, 40 lbs. 12.1 Plumber, 40 Ibs. ----- 12. Paraffine, 6s --------- 4% Paraffine, 12s ------- 14% Wicking ~------------- 40 Tudor, 6s. per box -- 30 CANNED FRUITS Hart Brand Apples No 16 5 75 Blackberries ee 35 Pride of Michigan --.. 3 25 Cherries Mich. red, No. 10 =< 76 Rod, 250; 40 2 00 Rea, No, 2 4 16 Pride of Mich. No. 2.. 3 66 Marcellus a... 3 Specal Fie —..._..... 2 60 Whole White -------- 3 25 Gooseberries No. 10 19 oz. glass Pride of Mich. No. 2% 3 60 Grand Duke, No. Es Yellow Eggs No. 2%-- 3 25 Black Raspberries We. 2 oo 3 65 Pride of Mich. No. 2_. 3 25 Pride of Mich. No. 1.. 2 35 Red Raspberries ee ee 4 60 Np. 4 3 15 Marcellus, No. 2 ~---__ 3 60 Pride of Mich. No. 2_. 4 00 Strawberries © CANNED FISH Clam Ch’der, 10% oz. Clam Chowder, No. 2_ Clams, Steamed. No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz. Clam Bouillon, 7 oz._ Chicken Haddie, No. 1 Fish Flakes, small __ Cod Fish Cake, 10 oz. Cove Oysters, 5 oz. __ Lobster, No. 4%, Star Shrimp, 1, wet ___ Sard’s, % Oil, Key __ Sard’s, % Oil, Key __ Sardines, % Oil, k’less 4 75 Salmon, Red Alaska__ 3 76 Salmon, Med. Alaska 2 86 Salmon, Pink, Alaska 1 35 Sardines, Im. \%, ea. 10@22 Sardines, Im., %, ea. 25 Sardines, Cal. __ 1 35@2 25 Tuna, % Curtis, doz. 2 65 Tuna, 4s, Curtis, doz. 1 80 Tuna, % Blue Fin __ 2 00 Tuna, is, Curtis, doz. 4 75 GUS? no Do pa DO BO C8 BO OO DD wo a CANNED MEAT Bacon, Med. Beechnut 2 Bacon, Lge. Beechnut 4 Beef, No 1, Corned __ 2 Beef No. 1, Roast __ 3 Beef, 2% oz., Qua., sli. 1 Beef, 4 oz. Qua. sli. 2 Beef, 5 oz., Am. Sliced 3 Beef, No. 1, B’nut, sli. 4 Beefsteak & Onions, s 3 Chili Con Car., is 1 Deviled Ham, Ks Deviled Ham, % Hamburg Steak & Onions, No. 1 _..._. 3 15 Potted Beef, 4 oz. ____ 1 10 Potted Meat, % Libby 62 Potted Meat, % Libby 90 Potted Meat, % Qua. 8 Potted Ham, Gen. % 1 45 yen ens No. % 1 36 enna Sausage, Qua. 90 Veal Loaf, Medium __ 2 25 Baked Beans Campbetts, 0 80 Quaker, 16 oz. ________ 76 Fremont, No. 2 ______ 1 26 Snider, No. 1 ________ 1 10 Snider, No. 2 _____ - 1 25 Van Camp. small _ 90 Van Camp, med. ____ 1 45 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 15 No. 10, Sauce ________ 5 60 Lima Beans Little Dot, No. 2 ___ 3 10 Little Quaker, No. 10_13 25 Little Quaker, No. 1 __ 1 80 BaDpy. NO. 2 2 8 ag aby NO) 4 1 80 Pride of Mich. No. 1__ 1 55 Marcellus, No. 10 ___. 8 75 Red Kidney Beans 10 No, 40) —- 6 50 IO: Be 3 70 PR 1 30 NO. Too 90 String Beans Little Dot. No. 2 ____ 3 20 Little Dot, No, 1 ____ 2 40 Little Quaker, No. 1-. 1 90 Little Quaker, No. 2 __ 2 90 Choice Whole, No. 10_12 75 Choice Whole, No. 2__ 2 50 Choice Whole. No. ae 70 Cut, No. 10 2220. 25 Cut, Ne. 3 2 210 Cut Ne. 4 2 1 60 Pride of Mich. No. 2__ 1 75 Marcellus, No. 2 ____ 1 50 Marcellus, No. 10 ____ 8 25 Wax Beans Litlet Dot, No. 2 ____ 2 75 Little Dot, No. 1 ____ 1 90 Little Quaker, No. 2__ 2 65 Little Quaker, No. 1 1 80 Choice Whole, No. 10_12 50 Choice Whole, No. 2__ 2 50 Choice Whol, No. 1__ 1 75 Little Quaker, No. 1__ 1 bifted E. June, No. 10_10 Sifted E. June, No. 5__ 5 Sifted E. June, No. 2-. 1 Sifted E. June, No. 1__ 1 Belle of Hart, No. 2__ 1 Pride of Mich.. No. 10 8 Pride of Mich., No. 2__ 1 Marcel., B. June, No. 2 1 Marcel., E. June, No. 5 4 Marcel, E. Ju., No. 10 7 Cut. No. 10 --________ 10 25 Cal. Re Be ee 2 15 Cut No, 2 2 ak aS Pride of Michigan __ 1 75 Marcellus Cut, No. 10. 8 25 Beets Small, No. 2% ______ 3 00 Etxra Small, No. 2 __ 3 00 Fancy Small No. 2 __ 2 45 Pride of Michigan __ 2 20 Marcellus Cut, No. 10_ 6 50 Marcel. Whole, No. 2% 1 85 Carrots - Diced, Bo. 2 1 30 Diced, No. 10 ________ 7 00 Corn - Golden Ban., No. 3__ 3 60 Golden Ban., No. 2__1 90 Golden Ban., No. 10_10 75 Little Dot. No. 2 ____ 1 70 Little Quaker, No. 2 1 70 Little Quaker, No. 1_1 35 Country, Gen.. No. 1__1 35 Country Gen., No. 2__ 1 70 Pride of Mich., No. 5_ 5 2u Pride of Mich., No. 2_ 1 70 Pride of Mich.. No. 1. 1 25 Marcellus, No. 5 ____ 4 30 Marcellus, No. 2 ____ 1 40 Marcellus, No. 1 ____ 1 15 Fancy Crosby. No. 2__ 1 70 Fancy Crosby, No. 1__ 1 45 Peas Little Dot. No. 1 -___ 1 70 Little Dot, No. 2 ____ 2 50 Little Quaker, No. 10 12 vv Little Quaker, No .2_. 2 35 40 50 50 Templar E. J., No. 2 1 32% Templar E. Ju., No. 10 7 0v Pumpkin Dy 30 ee 5 50 NO; Oe eg NO 2 oe 1 40 Marcellus, No. 10 ____ 4 50 Marcellus, No. 2% ___ 1 40 Marcellus No. 2 _____ 1 15 Sauerkraut No. 10 5 00 Neo th 2 1 60 NO, 2 2 1 25 Spinach No 8% 2 50 No. eg rms oo aoe uash Boston, No. 3 _____. = 2 80 Succotash Golden Bantum, No. 2 2 60 Little Dot, No. 2 ---. 2 35 Little Quaker —_______ 2 25 Pride of Michigan -. 2 10 Tomatoes NOS BO 5 80 NO, 24 26 NO po 1 65 Pride of Mich., No. 2% 2 10 Pride of Mich., No. 2__1 40 CATSUP, Beech-Nut, small -___ 1 50 Beech-Nut, large ____ 2 30 Lily of Valley, 14 oz.__ 2% 26 Lily of Valley, % pint 1 65 Sniders, 8 oz. -_______ 1 55 Sniders, 16 oz. ______ 2 35 Quaker, 10 oz. ______ 1 35 Quaker, 14 oz. ______ 1 80 Quaker, Gallon Glass 12 00 Quaker, Gallon Tin __ 7 2% CHILI SAUCE Snider, 16 oz. .______ 15 Snider, 8 oz. _._______ 2 20 Lilly Valley, 8 oz. __ 2 25 Lilly Valley, 14 oz. __ 3 25 OYSTER COCKTAIL Sniders, 16 oz. ______ 3 15 Sniders, 8 oz. ______ 2 20 CHEESE Roquefort _______ Se 60 Wisconsin Daisy ______ 16 Wiacnsin Wiat . 16 New York June _______ 27 SAD Sago 0 40 we 18 Michigan Flats ________ 16 Michigan Daisies ______ 16 Wisconsin Longhorn __ 17 Imported Leyden ______ 28 1 Ib. Limberger _______ 26 Imported Swiss ______ 58 Kraft Pimento Loaf __ 25 Kraft American Loaf __ 23 Kraft Brick Loaf fete. ee Kraft Swiss Loaf ______ 35 Kraft Old Eng. Loaf__ 44 Kraft, Pimento, % Ib. 2 00 Kraft, American, 1 Ib. 2 00 Kraft, Brick, % Ib. __ 2 00 Kraft Limburger, % ib. 2 00 CHEWING GUM Adams Black Jack -... 6 Adams Bloodberry -... 65 Adams Dentyne —_._. 65 Adams Calif. Fruit _. 65 Adams Ser Sen -...__ 65 Beeman’s Pepsin —.____ 65 Beechnut Wintergreen_ Beechnut Peppermint._ Beechnut Spearmint —__ Doublemint Peppermint, Wrigleys __ 65 Spearmint, Wrigleys __ 65 Jimcy Wryit 23. 65 Krigieys P-K oo 65 PDO 65 Teaverry <....2.05) 65 COCOA Droste’s Dutch, 1 lb... 8 60 Droste’s Dutch, % lb. 4 50 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 lb. 66 Chacolate Apples -._ 4 Pastelles, No. 1 _ Pastelies, % Ib. — Pains De Cafe ____.__ 3 Droste’s Bars, 1 doz. 2 00 Delft Pastelles 2 1 lb. Rose Tin Bon PeOS i 7 oz. Rose Tin Bon Bo ee 00 13 oz. Creme De Cara- OL aigeie ie late SSG SMe peanoocanen 13 20 12 oz. Rosaces _...___ 10 80 % lb. Rosaces ____..__ 7 80 % |b. Pastelles __..__ 3 40 Langnes De Chats _. 4 80 CHOCOLATE Baker, Caracas, 4s .___ 37 Baker, Caracas, 4s __.. 35 sLOTHES LINE FPemp, 50 ft. -.- 2 00@2 25 Twisted Cotton, CTE 2 — 1 80@2 25 Braided, 50 ft. _-...__ 2 25 Sash Cord -...__ 2 50@2 75 COFFEE ROASTED Blodgett-Beckley Co. Old Master ________. acs Lee & Cady 1 Ib. Package Diberty 0 17 Quaker Vacuum -_____ 33 Neurow 2200 29 Morton House ______ 37 PRONG 2 ae OT AIRDRYIO’ oe 39 Majestic 22 — 380% Boston Breakf’t Blend 25 McLaughlin’s Kept-Fresh . Coffee Extracts M. Y., per 100 ._..__ Frank’s 50 pkgs. Hummel’s 50 1 Ib CONDENSED MILK Leader, 4 doz. 7 Eegle, 4 doz. MILK COMPOUND Hebe, Tall, 4 doz. —__. Hebe, Baby, & doz. _. Carolene. Tall, 4 doz. Carolene, Raby -____. EVAPORATED MILK Bowe Tay oo se 3 65 race, Baby 2} 3 65 Quaker, Tall, 10% oz. 3 30 Quaker, Baby, 2 doz. 3 30 Quaker, Gallon, % doz. 3 30 Carnation, Tall, 4 doz. 3 65 Carnation, Baby, 8 dz. 3 65 Oatman’s Dundee, Tall 3 65 Oatman’s D’dee, Baby 3 65 Every Day, Tall __._ 360 Every Day, Baby _ 3 40 June 17, 1931 Bet. Wale 3 65 Pet, Baby, 8 oz. ___ 8 65 Borden’s Tall ~-.____ 3 65 Borden’s Baby —_____ 3 65 CIGARS Airedale 2... 35 00 Havana Sweets _____ 35 06 Hemeter Champion _.38 60 Canadian Club ______ 35 vv Robert Emmett .... 75 00 Tom Moore Monarch 75 00 Webster Cadillac ___. 75 00 Webster Astor Foii_. 75 00 Webster Knickbocker 95 06 Webster Albany Foil 95 00 Bering Apollos ______ 95 00 Bering Palmitas __ 115 00 Bering Diplomatica 115 00 Bering Delioses ____ 120 06 Bering Favorita _.__ 135 0¢ Bering Albas _- The + CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 17 Horehound Stick, 5 lb. 18 Mixed Candy Kindergarten ____..._ 17 RORGEr es 13 French Creams ________ 14 Paris Creams _____ a 6 Sepitee = 30 Fancy Mixture ________ 17 Fancy Chocolate 5 lb. boxes Bittersweets, Ass’ted 1 60 Milk Chocolate A A 1 65 Nibble Sticks _______ 1 50 Chocolate Nut Rolls _ 1 70 0 Blue Ribbon ________ 13 Gum Drops Pails Age es 15 Champion Gums _______ 15 Challenge Gums _____ oo ae Jelly Strings ___ 16 Lozenges Pails A. A. Pep. Lozenges __ 15 A. A. Pink Lozenges __ 15 A. A. Choc. Lozenges__ 15 Motto Hears t_____.. 18 Malted Milk Lozenges __ 2] Hard Goods Pails Lemon Drops __________ 7 O. F. Horehound drops 16 Anise Squares ________ | 16 Peanut Squares ________ 18 Cough Drops Bxs Putnam's 1 35 Smith Bros, 1 50 puden a ee 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 48s, case 3 4¢ ri _chectalies ineapple Fudge ____.. 18 Italian Bon Bons ______ 17 Banquet Cream Mints__ 23 Silver King M.Malliows 1 15 Handy Packages, 12-10c 80 COUPON BOOKS 50 Economic grade 8 6 100 Economic grade 4 50 00 Economic grade 20 00 1000 Economic grade 37 5v Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 lb. boxes ____ ann 48 DRIED FRUITS Apples N. Y. Fey., 50 lb. box 13 N. Y. Fey., 14 oz. pkg. 10 Apricots Evaporated, Choice __._ 17 Evaporated, Fancy ____ 22 Evaporated, Slabs _____ Citron a0 AD bom fc. 36 Currants Packages, 14 oz. ______ 17 Greek, Bulk, lb. ______ 16% Dates Dromedary, 36s ._____ 6 75 Peaches Evap. Choice -...______ 11 Cy 15 Peel Lemon, American ______ 28 Orange, American _____ 28 Raisins Seeded, bulk ________ 08% Thompson’s s’dless bik 08 Thompson’s seedless, 15 oz. California Prunes 90@100, 25 Ib. boxes__@05% 80@90, . boxes__.@ne 70@80, . boxes__.@06% 60@70, . boxes.__.@07% - boxes__@08% . boxes._@09% is . boxes__@12 20@30, 25 ib. boxes__@15 18@24, . boxes__@17% . > EE : : acs _ . <. ‘ enamel ccmmmmmmccmemnnaeiee= ; ‘ ‘te. 5 2 — ~~ ance s Ss aE June 17, 19381 Hominy Pearl, 100 lb. sacks -_ 3 50 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 39 9 oz. package, per case 2 20 Bulk Goods Elbow, 20 Ib. ~----- 54@7T% Egg Noodle, 10 lbs. -- 14 Peari Barley O00 00 Barley Grits -~-------- 5 av Chester 22 3 75 Sage Geet Bidia 2 10 Tapioca Pearl. 100 lb. sacks __ 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -- 3 50 Jiffy Punch 3 doz. Carton ___----- 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands iis White 2. Harvest Queen ---_---- Yes Ma’am Graham, Soe 2 20 Lee & Cady Brands American Eagle —_-- Home Baker --_-.--_-. FRUIT CANS Mason F. O. B. Grand Rapids 7 Pall ot 15 Owe ot... 7 40 ie Gee 8 65 Halt@allon (2222-2: 11 65 ideal Glass Top Fatt pint. 2 00 One pint 22. 9 50 Gme. quart —...-- 11 15 Half gallon ---------- 15 40 GELATINE Jell-O, 3 doz. ~------- 2 85 Minute, 3 doz. --~--- 4 05 Plymouth, White --_- 1 55 Quaker, 3 doz. -...-- 2 25 JELLY AND PRESERVES Pure, 30 Ib. paiis -_-_ 3 30 Imitatin, 30 lb. pails 1 60 Pure, 6 oz., Asst., doz. 90 Pure Pres., 16 0z., dz. 2 40 JELLY GLASSES 8 oz., per doz. ------_- OLEOMARGARINE Van Westenbrugge Brands Wucoa.. 1 1b. sooo 14% Holiday, 1 Ib. ~--------- > 12% Wilson & Co.’s Brands Ole Sartined os 20 eye ES SRR CTI SR SE SS EEA a 13 Special Roll —2s.>--____. 17 MATCHES Diamond, 144 box —-- 4 26 Searchlight, 144 box_. 4 25 Ohio Red Label, 144 bx 4 20 Ohio Blue Tip, 144 box d vu Ohio Blue Tip. 720-1c 4 00 *Reliable, 144 _------- 3 15 *Federal, 144 -------- 3 95 Safety Matches Quaker, 5 gro. case_-. 4 25 MULLER’S PRODUCTS 2 20 Macaroni, 9 oz. ------ Spaghetti 9 oz. -.---- 2 20 Etbow Macaroni, 9 oz. 2 20 Ege Noodles, 6 oz. ---. 2 20 Beg Vermicelli. 6 oz. 2 20 Egg Alphabets. 6 oz.__ 2 20 Egg A-B-Cs 48 pkgs.__ 1 80 NUTS—Whole Almonds, Tarragona_. 19 Brail, Large -.-------- 23 Fancy Mixed -------- 22 Filberts, Sicily ------ 20 Peanuts, Vir. Roasted 11 Peanuts, Jumbo, std. 13 Pecans, 3, star ---.._ 25 Pecans, Jumbo ------ 40 Pecans, Mammoth -_ 50 Walnuts, Cal. --.. 27@29 Hickory 07 Salted Peanuts Bancy, No. 1 _.~...._ 14 Shelled Almonds Salted --_----- 95 Peanuts, Spanish 125 Yb. bags --- Withberts.< Pecans Salted aS Walnut Burdo -—----. Wainut, Manchurian -. 65 MINCE MEAT None Such, 4 doz. --_ 6 47 Quaker, 3 doz. case __ 3 50 Libby. Kegs, wet, Ib. 22 GLIVES 4 oz. Jar, Plain, doz. 15 10 oz. Jar, Plain, doz. 25 14 oz. Jar, Plain, doz 15 Pint Jars, Plain, doz. 75 Quart Jars, Plain, doz. 1 Gal. Glass Jugs, Pla. 5 Gal. Kegs, each __--. 34 oz. Jar, Stuff., doz. § oz. Jar, Stuffed doz. 9% oz. Jar, Stuff., doz. 1 Gal. Jugs, Stuff., dz. DS 69 BS tA et ODO wm DO eo oS PARIS GREEN SAR ee ee 34 a ene 32 28 and Ga) ooo 30 PEANUT BUTTER pe -ERIMTED 6) 0 ) nage Bel Car-Mo Brand 24 1 lb. Tine. 4 35 8 oz., 2 doz. in case -. 2 65 85 ob: pails 202 20 Ib, pais, ole PETROLEUM PRODUCTS Including State Tax From Tank Wagon Red Crown Gasoline —. 16.7 Red Crown Ethyl —-_--. 19.7 Solite Gasoline —~_--- oo kOet In fron Barrels Perfection Kerosine __ 12.6 Gas Machine Gasoline 39.1 Vv. M. & P. Naphtha__ 20.8 iSO-VIS MOTOR OILS In fron Barrels Edght 22 77.1 Medium; 25 oo Tt CCS 77.1 Rix Heavy 25 TTA Eight: 25 65.1 Medium (20 oh 65.1 Heaney ooo ee 65.1 Special heavy —_-__--_ 65.1 Extra heayy --------- 65.1 Polarine CR” ao 65.1 Tranmission Oil 65.1 Finol, 8 oz. cans, doz. 2 30 Parowax, 100 lb. -__. 7.3 Parowax, 40, 1 Ib. —. 7.55 Parowax, 20, 1-lb. __ 7.8 a Pride fryer FOR. pete eit Mestre ‘emdac, jemdac, - 12 pt. cans 3 00 12 qt. cans 5 00 PICKLES Medium Sour 5 gallon, 400 count ._ 4 75 Sweet Small 16 Galion, 2250 _.--__ 27 00 5 Gallon, 780 __--..-~ 9 75 Dill Pickles Gal. 40 to Tin, doz... 10 25 Na’ 246 “Ting: oo 2 25 32 oz. Glass Picked_-_ 2 25 32 oz. Glass.Thrown __ 1 95 MICHIGAN TRADESMAN DIitt Pickies Bulk & Gak, 200 .- 65 16 Gal., 650 --..__-___ 11 25 45 Gal., 1300 ----..-- 30 00 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Torpedo, per doz. ---. 2 50 POTASH Babbitt’s, 2 doz. ---. 2 75 FRESH MEATS Beef ee Top Steers & Heif. ____ 14 Good St’rs & H’f. ---_ 13 Med. Steers & Heif. -_ 12 Com. Steers & Heif. -_ 11 Veal "LOD oo oe 13 Good 2 11 Medium 222-2 09 Lamb Spring Lamb 2 21 COC oe ee 17 WMeGiiRa. oon ee 14 POOnr (oc S 8 =e kO Mutton Goode 10 Medium: 2 08 OOF 22. a 10 Pork EOin, med, oe 15 atts 12 Shoulders | 22025) 10 Spaverips: eke 08 Neck bones ~~~ ____ 05 Tremmings 2202 2s T1e PROVISIONS Barreled Pork Clear Back __ 25 00@28 00 Short Cut Clear26 00@29 00 Dry Salt Meats D S$ Bellies __ 18-20@18-12 Lard Pure in tierces —_____ 91%, - 60 Ib. tubs -._-advance \% 50 lb. tubs -___-advance 4 20 lb. pails __._.advance % 10 Ib. pails _._.advance % 5 Ib. pails __.__advance 1 3 Ib. pails ____.advanee 1 Compound tierces ____ 10% Compound, tubs ______ PE Sausages Bologna 2220 16 Biver: 2c ee 18 Brankfort: 282 20 POM 2a eee 31 Vea Tongue, Jellied Headcheese ._.________ 18 Smoked Meats Hams, Cer. 14-16 Ib. @19 Hams, Cert., Skinned 16-18 Ib. cane a aces @33 ornia Ha ee 6 Picnic Boiled - — (eee aa 20 25 Boiled Hams ___-____ on Minced Hams ___ Bacon 4/6 Cert. --. @16 24 @28 : Beef Boneless, rump 28 00@36 00 Rump, new __ 29 00@35 00 Liver Beet) soe 16 Cale 55 Porkg Se 08 RICE Fancy Blue Rose ____ 5 10 Waney Head 23 07 RUSKS Postma Biscuit Co. 18 rolls, per case ____ 1 90 12 rolls, per case -___ 1 27 18 cartons, per case__ 2 15 12 cartons, per case__ 1 45 SALERATUS Arm and Hammer __ 38 75 SAL SODA j ;anulated, 60 Ibs. cs. 1 35 Granulated, 18-24% Ib. packages __....______ 1 00 COD FISH Middles 25.0000 20 Tablets, % lb. Pure __ 19% GOB. 222 1 40 Wood boxes, Pure __ 30 Whole Cod HERRING Holland Herring Mixed, Kegs ------.-. Mixed, half bbls. ---- Mixed. bbie .... 2 Milkers, Kegs ~_---.. ; . Milkers, half bbls. —- Milkers, bbls. ake Herring L % Bbl., 100 Ibs. -__. Mackeral Tubs, 60 Count, fy. fat 6 00 Pails, 10 lb. Fancy fat 1 50 White Fish Med. Fanev. 100 Ib, 12 06 Milkers, bbls. ------ “18 50 K K K K Norway __ 19 50 & Ibu: patie: 2202. 1 40 Cut Lunch 1 Boned, 10 lb. boxes __ 16 SHOE BLACKENING 2 in 1, Paste, doz. --. 1 35 BK. Z. Combination, dz. 1 35 Dri-Foot, doz. —- -.- 2 00 Bixbys, Dozz. —...... 1 35 Shinola, doz. -------- $0 STOVE POLISH Blackne, per doz. -- lack Silk Liquid, dz. lack Silk Paste, doz. Enameline Paste, doz. Enameline Liquid, dz. E. Z. Liquid, per doz. Radium, per doz. —_-- Rising Sun, per doz. 654 Stove Enamel, dz. Vulcanol, No. 5, doz. 95 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. —-_--- 3 00 SALT F. O. G. Grand Rapids Colonial, 24, 2 lb. 95 Colonial, 30-1% __--__ 20 Colonial, Iodized. 24-2 1 35 Med. No. 1 Bbls. -_.. 2 90 Med. No. 1, 100 lb. bk. 1 00 Farmer Spec., 70 lb. 1 00 Packers Meat, 50 lb. 65 Crushed Rock for ice cream, 100 lb., each &4 Butter Salt, 280 Ib. bbl.4 00 BO Pet et et et et tt oo oT Block, (60tbo 2.225 40 Baker Salt. 280 Ib. bbl. 3 80 14, 10 Ib., per bale ---_ 2 10 50, 3 Ib., per bale ~__. 2 50 28 lb. bags, Table _.___ 40 Old Hickory, Smoked, 6-10 Ib. 4 50 Free Run’g, 32 26 oz. 2 40 Five case lots ------ 2 30 lIodized, 32, 26 oz. -_ 2 40 Five case lots --_---- 2 30 BORAX Twenty Mule Team 24, 1 Ib. packages -_ 3 35 48, 10 oz. packages -. 4 40 96, % oz. packages __ 4 00 CLEANSERS 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Ron Ami Cake, 18s --1 62% Brillo 85 Climaline, 4 doz. ---- 4 20 Grandma, 100, 5c ---- 3 50 Grandma, 24 Large -. 2 4” Gold Dust, 100s ------ 3 70 7 Gold Dust, 12 Large 2 80 Golden Rod, 24 ------ 4 25 La France Laun., 4 dz. : 60 Old Dutch Clean, 4 dz. 3 40 Octagon, 96s ot Rinse, 406 26 3 20 Rinso, 25 Vt Gee ese 5 Rub No More, 100, 10 OF ee 3 Rub No More, 20 Leg. 4 00 Spotless Cleanser, 48, ea 3 85 Sani Flush, 1 doz. -- 2 25 Sapolio, 3 doz. ------ 3 15 Soapine, 100, 12 oz. _ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 12 Large -_ 2 65 Speedee, 3 doz. ------ 7 20 Sunbrite, 50s -_------ 2 10 Wyandote, 48 _-_----- 4 75 Wyandot Deterg’s, 24s 2 75 SOAP Am. Family, 100 box 5 60 Crystal White, ,100 __ 3 50 Big Jack, 60s ~.._____ 47 Fels Naptha, 100 box 5 5 Flake White, 10 box 3 35 Grdma White Na. 10s 3 50 Tap Rose, 100 box ____ 7 40 Wairy; 100: fox 4 un Palm Olive, 144 box 9 50 Lava, 100 box ________ 4 40 Oetagon. 120 2 5 00 Pummo, 100 box ____ 4 85 Sweetheart, 100 box __ 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 Ige. 3 59 Trilby Soap, 100. 10c 7 25 Williams Barber Bar, 9s 59 Williams Mug, per doz. 48 SPICES Whole Spices Allspice, Jamaica ____ @30 Cloves, Zanzibar ___. @47 Cassia, Canton |. @25 Cassia, 5c pkg., doz. @40 Ginger, Africa @19 Mace, Penang ______ 1 0 Mixed, No. ¥ 2s") @az Mixed, 5c pnkes., doz. @4h Nutmegs, 70@90 ___. @50 Nutmegs, 105-1 10 __. @48 Pepper, Black. 25 Pure Ground in Bulk Allspice, Jamaica ~_._. @33 Cloves, Zanzibar --_. @53 Cassia, Canton ______ @29 Ginger, Corkin —.. @30 Mustard 222202 @29 Mace, Penane 2-3. = 1 05 Pepper, Black ~______ @27 Nutmers ¢2205 ss @35 Papper, White 2 @44 Pepper, Cayenne _____ @36 Paprika, Spaish —_____ @36 Seasoning Chili Powder, 15c ____ 1 35 Celery Salt, 3 oz. = 96 Saee, 2 62. ee 90 Qnion: Sale coc 1 35 Garlic os 1 35 Ponelty, 3%. oz. -._. 3 25 Kitchen Bouquet ____ 4 50 Laurel Leaves 20 Marjoram, 1 oz. 9e SAVOEY, Pi@mo 225s 90 Thyme, 2 Of. 2 90 Tumeric, 2% oz. —__- 90 STARCH Corn Kingsford, 40 Ibs. _.. 11% Powdered, bags -.___. 3 25 Argo, 48, 1 Ib. pkgs. 3 03 Cream, 48-30 fo 4 40 Quaker, 40-1 2 Gloss Argo, 48, 1 lb. pkgs. 3 03 Argo, 12, 3 lb. pkgs. 2 13 Argo, 8, 5 lb. pkgs. __2 45 Silver Gloss, 18, 1s __ 11% Hlastic, 64 pkgs. -... 5 10 igor; 4840 os Hieer- 50 Ips. 2252 2 75 SYRUP Corn Blue Karo, No. 1% __ 2 69 Blue Karo, No. 5, 1 dz. 3 78 Blue Karo, No. 10 __ 3 58 Red Karo, No. 1% __ 2 90 Red Karo, No. 5, 1 dz. 4 04 Red Karo, No. 10 __ 3 84 Imit. Maple Flavor Orange, No. 14%, 2 dz. 3 Orange, No. 5, 1 doz. 4 99 Maple and Cane Kanuck, per gal. ____ 1 50 Kanuck, 5 gal. can __ 6 60 Maple Michigan, per gal. __ 2 75 Welchs, per gal. __._ 3 25 COOKING OIL Mazola Pints. 2.407. 2223 5 75 Quarts, 1 doz. __..----_ 5 25 Half Gallons, 1 doz. — 11 %5 Gallons. doz. 1 TABLE SAUCES Lee & Perrin, large-- Lea & Perrin, smali__ 3 35 PepDGEr 2650s 1 60 Royal Mint: —_...._. 2 40 Tobasco, 2 oz. -.__-.. 4 25 Sho You, 9 0z., doz.__ 2 25 A-t, large 23-0 4 75 A=! small oo 2 85 Caper, 2 6f. 2 3 30 A Blodgett-Beckley Co. Royal Garden. % Ib. 1765 Royal Garden, % lb. __ 177 Japan Medium _______)_ ~-- 35@35 Chole 20 87@52 Wanew 2.0 52@61 No. } Nibbs 2 54 1 Ib. pkg. Sifting ______ 14 Gunpowder Chateeg 40 Raney 20 47 Ceyton Pekoe, medium ________ 57 English Breakfast Congou, medium _______ 2 Congou, Choice ____ 35@36 Congou, Fancy ____ 42@43 Oolon Medium _______ . 39 Choleg 20 45 Fancy oe eg TWINE eon a ey cone ______ 33 otton, ply Balls _-__ Wool, 6 Biv “ ; VINEGAR Cider, 40 Grain =. 18 White Wine, 80 grain__ 25 White Wine, 40 grain__ 20 WICKING No. 0, per SPOSS 2 3c No. 1, per gross _____ 1 25 No. 2, per gross _____ 1 60 No. 3, per SFOss 2. 2 36 Peerless Rolls, per doz. vu Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 0¢ Rayo, per doz. | _ 7 WOODENWARE Baskets Bushels, narrow band Wire handles ey 75 Bushels, narrow band, Wood handles ___' 1 80 Market, drop handle__ Market, single h Market, extra “a Splint, large eae § 50 Splint, medium _ |= 7 50 Splint, small _______ 6 50 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 fal., each__ 2 55 3 to 6 gal., per gal. __ 16 Pails 10 qt. Galvanized ____ 2 60 12 at. Galvanized __ 2 x5 14 qt. Galvanized Ss 12 qt. Flaring Gal. Jr. 5 00 10 qt. Tin Dairy 2. 4 00 Traps Mouse, Wood, 4 holes_ 60 Mouse, wood, 6 holes_ Mouse, tin, 5 holes _ és Rat, wood ~ 100 Rat. spring 7" = ¥ jo Mouse, Spring: 3) 20 ; ae Tubs 4zarge Galvanized ____ Medium Galvanized __ : ns Small Galvanized _ __ 6 75 Washboards Banner, Globe _____ a. i Ge Brass, single ______ 6 25 Glass single 2 6 06 Double Peerless ___- __ 8 5¢ Single Peerless ____ 7 5C Northern Queen ______ 5 5€ Universal 2 7 2 5: Wood Bowls is in, Butter 2. 5 00 thin. Batter 2 9 06 tv in. Butter 18 06 19 In. Butter 25 00 WRAPPING PAPER Fibre, Manila, white __ 05 No. f Fibre 0 06% Butchers DF __ 06% Mate ge 06% Kraft Stripe ______ 09% YEAST CAKE fasic «3 dow 2k 2 70 Sunlight, 3 doz. _______ 2.70 Sunlight. 1% doz. ___ 1 35 "east Foam. 3 doz. __ 2 70 Teast Foam. 1% doz. 1 35 YEAST—COMPRESSED Fleischmann. per doz. 30 MICHIGAN TRADESMAN June 17, 1931 : | Some Samples of Bond and Stock Printing fa BY THE TRADESMAN COMPANY \ The reputation of the Tradesman company is now nation-wide. Clients in nearly every state in the union call ' ; upon the company for thi, highly specialized work. 2. tl JAMES D.LACEY | owe = in : “65.% Cellnet Trt Gold Bond Bea ee ces MOTH LAPTAU ELOOK LT tenga Dike STR 000 Sates stints » iecosatlenescsisy teLepes 4 a said ~ soc exatatians Pe gine te Pt. Tremniohiwe Lenvigpoure aK OF. LHELAUICES ,ss COMPANY “Frast Kee er BR a < ierctt Por Gent Colluier Six (6%) F © seid Bovd The Tradesman Company operates a complete commercial printing plant, producing almost anything neededin 3 Office, Store or Factory. i ed es } ; a So e ~* * ee — OM. 0 oe. 2 ~ nag . ~ , . . a ’ s June 17, 1931 MICHIGAN TRADESMAN 31 CUSTOMER CONTROL. (Continued from ;agz 3) sheets without the special equipment, punching and tabbing and duplication that is now required by every system. Until such a day may the saints pro- tect me from customer-control sales- men.—James Ralto in Retail Ledger. —_+--___ Keen Analysis by a Woman Consumer. (Continued from page 20) services to the case—for $1.60, against the handling of the entire case for 25c. On present bases for wages of clerks, other indoor help and drivers, how much is actually made out of the $1.60? Does not the 25 cents pay more net money? Could not One Man make a nice thing if he handled fifty cases daily on that plan for $12.50 or 100 cases for $25. And if he could thus handle fifty cases or 100, why not one case? Such analysis is coming into busi- ness because it is needed. Nothing could be more antiquated than for Smith’s man to talk of 17% per cent. expense as if it applied equally on all items. Fact is, it costs him vastly more than 17% per cent. to handle fancy cakes, teas in small lots, bulk coffee, high grade canned items; and sliced bacon—where would 17% per cent. go against the cost of handling, weighing, special wrapping and shrink- age onethat item? But there is not a staple packaged item like soda biscuits, soap, flakes or bar, soap powder, or sugar or bread that costs anywhere near 17% per cent. to handle. Consider bread alone, turn- ed once or oftener each twenty-four hours, involving no shrinkage or wrap- ping, never sold, always bought be- cause handed out on demand — as against the famous mixture of corn and “maple” syrup which is bought each autumn and carried along several months before it is sold, handled, re- handled, displayed, wrapped. Why are up-to-date merchants so blind to the facts of their business? And if anybody on earth should know what 2 per cent. means, it is such a man as Smith’s manager. Paul Findlay. ——_2>2 Meat Production Adjusted To Chang- ing Public ‘Taste. (‘Continued from page 21) heavy weights rather than to ship the surplus corn to central markets. Also the decline in horse population has made more feed available for hogs. The tendency to use more supple- mentary feeds for hogs and the increas- ed efficiency in the utilization of feeds have likewise made possible relatively heavy hog production in comiparison to corn supplies. In addition, the pres- ent type of hog has a tendency to ‘finish at somewhat heavier weights than the type produced several years ago. ‘This increase in the average weight of hogs slaughtered has increased the yield of lard and also the fat cuts of pork. With lard meeting increased competition from imported oils and fats and with the demand being for light-weight, leaner cuts of pork, it is of utmost importance that we adjust hog production to demand conditions. To do this it would seem desirable to shift the average weight of hogs to around 220 pounds, the level prevailing during the years 1910 to 1915. The type of hog also possibly may be changed to more closely conform with consumer demand requirements. —_2 2. Cabbage Ranked As One of Richest Vitamin Sources. Raw cabbage ranks with orange juice and tomatoes as one of the rich- est sources of vitamin C, the anti- scorbutic vitamin, and the vegetable is rated by the Bureau of Home Eco- nomics as one of the most appetizing and nutritious, the Bureau, stated June 11. The cost is low now, the Bureau said. The statement follows in full text: New cabbage, one of the most appe- tizing and nutritious of all vegetables, is on the market now in such quan- tities that its cost is approximately the same as for last year’s crop sold in the Winter. It can be bought for from 3 to 4 cents per pound, according to the Bureau of Home Economics of the United States Department cf Agricul- ture, which highly recommends its use in the more elaborate as well as in the low cost dietary. A pound of cabbage when cooked makes about five servings. Practically the whole head is edible. Cabbage is a protective food because of its mineral and vitamin content. Calcium is perhaps its most important mineral. It also contains some sul- phur compounds which are responsible for the decided odor that develops when cabbage is overcooked. If cab- bage is cooked quickly in an open ket- tle this undesirable feature will be avoided almost entirely and there will be no tendency to discoloration, the Bureau says. Raw and cooked cabbage differ in their vitamin C content for heat de- stroys much of this antiscorbutic vita- min. The loss of this vitamin in heat- ing varies with different vegetables but usually much of it is destroyed in cooking. Some of the soluble sub- stances are left in the liquid after the vegetable is cooked. If this “pot lik- ker” is utilized the loss is lessened. Raw cabbage ranks with orange juice and tomatoes among the richest sour- ces of vitamin C. Fortunately raw cabbage is a delicious as well as inex- pensive food and lends itself to many combination dishes. It can be served as a salad with oth- er vegetables or fruits, or can be chop- ped fine for sandwiches. Small children, especially, relish raw vegetable sand- wiches and, since a deficiency of vita- min C causes irritability, lack of stam- ina, and retardation of growth, foods which offer a generous supply should be eaten in abundance. Green raw cabbage leaves are richer in vitamin A and iron than the white ones. The inner cabbage leaves are relatively poor in. this vitamin but it is not destroyed to any serious degree by ordinary cooking. Both vitamins A and C are protective vitamins since they are a defense against nutriticnal deficiencies that are most likely to ap- pear when the diet is composed too largely of grain products, meats, sweets, and fats. The other important vitamin found in cabbage is known as B, the anti- neuritic vitamin that prevents beri- beri and stimulates the appetite. This is One is more stable than C in cook- - ing. The Bureau sums up the vitamin worth of cabbage by saying that it is most valuable when eaten raw. The proportion of the vitamins lost in cooking depends upon the length of time and whether or not the cooking water with is soluble constituents is saved. Another virtue of cabbage, in addi- tion to its mineral and vitamin con- tent, is that it adds desirable bulk in a non-irritating form. New cabbage is available except for the comparatively brief periodd from the time of heavy frost until January, when the first shipments begin from the Rio Grande Valey of Texas. In the interlude “old” cabbage is on the market. Children as young as two years old may have cooked cabbage provided it has not been cooked too long. In preparing it for the table the Bureau says not to throw away the outer green leaves for they are the most valuable part of the head. Any discarded leaves might well find their way into the soup kettle. Cabbage sprouts, which grow on the stalk after the head is cut, are very tender and are green practically all the way through. When boiled, they require only about five or six minutes to cook. They are especially delicious if scalloped with cheese sauce or mixed with other greens and cooked with bacon. —_~+--__ Late Business News From Ohio. Toledo—Damschroderberry Co., re- tail men’s wear and furnishings, Adams and St. Clair streets, has filed an ans- wer in the U. S. District Court here to the recently noted involuntary bank- ruptcy proceedings, admitting the state- ments contained in the petition and consenting to adjudication. An order of adjudication was entered and the case referred to Referee Fred H. Kruse here. Schedules filed list lia- bilities of $95,033 and assets of $56,- 922. The assets scheduled are stock of men’s furnishings, $11,000; furniture and fixtures in place of business, $17- 167; accounts receivable, $22,450; shares of stock, $5,205; money in bank, $1,100. Cleveland—An involuntary petition in bankruptcy has been filed in the U. S. District Court here against the Vanity Cloak Co., a corporation, by Attorney Joseph G. Ehrlich, represent- ing Luxor Dress Co., $375; Elect Dress Co., $168; Fashion Millinery Co., $49. Cleveland—The merger of Lieblein & Deitzel, Inc., furniture manufacturing concern, and the Franklin Furniture Co., of Columbiana, was announced re- ee ene Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw. Micn Phone Federal 1944 house, $5,500, part cash. J. E. cently. John M. Lieblein, whose fath- er established the Cleveland concern, is president and treasurer of the merger. C. F, Deitzel is secretary. The Cleveland plant will be closed and the Columbiana plant will be operated on a larger scale, it is announced. Both companies will maintain their separate corporate identities. Hamilton—An_ involuntary petition in bankruptcy has been filed against Rudolph D. Dolloff, retail turniture dealer, by Attorney Dawson E. Brad- ley, representing Modern Refrigerators, Inc., $75; American Furniture Shops, $94; West Michigan Furniture Co., $225; Alonzi Furniture Co., $104; Art Furniture Mfg. Co., $56. The petition- ing creditors alleged a receiver was put in charge of the debtor’s property and assets on May 4 of this year. Cleveland—J. J. Roden, general man- ager of the Sears, Roebuck & Co. stores here, has resigned to become associated with the Higbee Co. in one of the new executive positions which are being created in preparat‘on for the store’s removal to the new build- Mr. Roden has been with the Sears, Roebuck organization for the past three years. His former associa- tions include the Dayton Co., Minne- apolis; Abraham & Straus, Brooklyn, and Gimbel Bros., Pittsburgh. Cincinnati—Louis A. Cahn, formerly trading as National Slip Cover Co., has filed a voluntary petition in bank- ruptcy, listing assets of $303 and lia- bilities of $2,910. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4. per inch. Payment with order is required, as amounts are too small to open accounts. I buy stores for cash—And pay highest price. Phone, write, or wire M. L. Fish- man, Grand Rapids, Mich. 427 Drug Store Wanted—In Exchange for a $5,000 or $8,000 home in Kalamazoo. Said now to be the livest city in Mich- igan. Always a steady growth without a boom. Nineteen paper mills. W. I. Benedict, 601 Axtell street, Kalamazoo, Mich. 428 FOR SALE—Water works, 650 metered customers, at a bargain price. Small pay- ment will handle. J. W. Graham, Hinton, West Virginia. : 429 For Sale—Old established general store at Climax. Doing good business. Must sell to settle estate. Store building and connecting residence may be bought or leased. TT. E. Sinclair, Administrator, Climax, Mich. 424 For Sale—On M 82, grocery, hardware, drugs, gas station, including building and nnitt, 421 ing. Ferry Mich. f FOR SALE—Complete set of golden oak clothing, ready-to-wear, and millinery fixtures; tables and floor cases; carpets; racks; office furniture; window fixtures; etc. Will sell all or any part. Originally cost $11,000. No reasonable offer refused. Kahnweiler’s, 342 Summit Street, Toledo, Ohio. 4 FOR SALE—Going meat market, fix- tures and building. Cash deal, oly $6,500. Bargain at that price. Reply 815 Pine Ave., Muskegon, Mich. 418 I WILL BUY YOUR STORE OUTRIGHT FOR CASH No Stock of Merchandise Too Large or Too Small No Tricks or Catches—A Bona Fide Cash Offer For Any Stock Merchandise Phone—Write—Wire L. LEVINSOHN Saginaw, Michigan 32 MICHIGAN TRADESMAN June 17, 1931 Failure of People To Use Reasoning Powers. The power to think clearly is a sign of sound mental health. It is a won- derful asset and paves the way toward success. There are ways by which clear thinking can be cultivated and one aim of mental hygiene is to en- courage it under all circumstances. Wrong opinions, preconceived ideas, traditional beliefs and emotional biases too often supersede reason and judg- ment in ordinary affairs of life. This leads to hasty conclusions and un- warranted actions. In spite of man’s boasted intelligence, unfounded opinions still play a more prominent part in life than accurate knowledge. The attitude of most per- sons toward politics, economic condi- tions and social customs is based upon opinions rather than on known facts. This tendency is not limited to any one class of society. The educated as well as the ignorant draw conclusions without adequate knowledge of facts. Very often these opinions are de- rived from what appear to be authori- tative sources. The child gets his opin- ions from is home and surroundings. These opinions are formed long before he has the knowledge or mental ca- pacity to weigh both sides of a ques- tion. While generally attitudes of mind gained through home influences are of the greatest value in later life, wrong opinions may be and often are traceable to the home. Many children even before the age of 12 have some of the germs of Na- tional hatred, religious narrow-minded- ness, class prejudice and other unfav- orable points of view firmly implanted in their minds. In this way the soil for class differences, international con- flicts, religious bigotry and other mis- understandings is prepared. Traditions perhaps were useful in early times when a more enlightened leader impressed his opinions on large groups of persons. But the time for the blind acceptance of authoritative belief is past. Such acceptance of opinion should be replaced by the use of judgment. The power to reason, present in all normal persons, is not used by most of us to its full extent. A system of education which aims at teaching young persons facts only is not sufficient. The real object of edu- cation is to teach children to reason independently. In that way is laid the foundation not only for gaining accurate knowledge, but also for proper character development. This principle, however, has never been universally put in practice in education. Can mental hygiene suggest a rem- edy? Scientic study of the mind shows that the tendency to form hasty con- clusions and biased judgments may be largely done away with through proper educational methods. The avoidance of emotional biases in forming opin- ions should therefore be kept in the foreground in systems of education. Adults should see to it that opinions unsupported by facts are not forced upon children. A mind trained to reason clearly is of the greatest value to its possessor and to the world. One which is in- fluenced by emotions and biased opin- ions retards civiliaztion. A stout re- solve to face facts wherever they may lead is better than to depend on half truths, false beliefs and erroneous opin- ions. Some persons possess only the ideas which were current in their child- hood. Others, who with open minds are always learnings, keep in touch with all of the new trends of thought. The above principles of clear think- ing make for sound mental health, whereas, narrow-mindedness, preju- dices and false beliefs handicap the mind. Young persons trained in this way will be better prepared to meet the many problems of life which are rapidly multiplying in an increasingly complex civilization, Dr. Sanger Brown. —_++.___ Gabby Gleanings From Grand Rapids. Two Grand Rapids wholesale hous- es plan to retire from trade during the next six weeks—Manasse Hat Co. on July 1 and the Woodhouse ‘Co. on Aug. 1. The iManasse Hat 'Co. was estab- lished tby Phillip Manasse about five years ago. Because it did not make use of the advertising department of the Tradesman hundreds of Michigan merchanis—many of whom imight have become customers of the house—never knew there was such an establishment in existence. The owner of tthe busi- ness is closing out the stock and will go on the road for a New York hat jobber—an occupation he followed jbe- fore he engaged in |business for him- self. The Woodhouse ‘Co. was established here twenty-nine years ago. Its busi- ness was confined to cigars, itobacco and confectionery. ‘Because it failed to avail itself of ‘the opportunity for expansion afforded by a well-conducted trade journal it never cut very much figure in ithe trade and for the past three years thas lost money every month, The jobber who thinks he can suc- ceed in this day and age of the world without availing himself of the assist- ance of a trade journal has 2 guess coming, —_2+>____ Insect Bites as Cause of Infections. Every season has its advantages as well as its drawbacks. In Summer, along with the balmy breezes, the flowers, the out-door life and the va- cations, go the insects which exas- peratingly interfere in a very definite manner with some of the warm weath- er pleasures. No matter how careful a person may be nor how effectively the home, porch or cottage is protected against annoying flies, stings and bites are bound to be the lot of nearly everyone. For instance, the ubiquitous mosqui- to is bound to bother us and her sting (for it is the female of the species that does the damage) has been known to cause blood poisoning and even death itself, While, of course, the average insect bite or sting is not like- ly to cause more than passing discom- fort and a scab due to unwise scratch- ing, it is certainly the better part of valor to mix a little prudence in pro- tecting against the possibility of such disastrous end results, Many persons, due to experiences in the open, such as picnicking, camping and fishing are quite likely to be bit- ten or stung by insects; and, in addi- tion, frequently suffer from minor cuts, splinter injuries and other slight casu- alties of a similar nature. To disregard these apparently incon- sequential conditions is most indiscreet. In these days the drug stores and many other shops carry a variety of effective antiseptics, any one of which may be purchased at a nominal price. The safe rule is to have such a preparation always close at hand, both in the home and when on excursions. And no matter how insignificant the sting, bite, scratch or other injury to the skin may seem to be, apply it promptly. It is perfectly safe to say that the majority of local infections can be prevented if the initial cause is thus quickly disinfected. If, however, in spite of precaution, the area around the wound becomes red, swollen and ten- der, a physician should be consulted without delay. Blood poisoning may result if medical science is not given an opportunity to counteract immedi- ately the damage which the bacteria may accomplish. Theodore B. Appel. —_>+~—___ Silver and Pewter Lines Delayed. Uncertainty over Fall lines is delay- ing manufacturers of Sterling and pewter ware in preliminary work on merchandise for the coming season. So far as sterling producers are con- cerned, ttheir work is held up because of style problems. Most of the man- ufacturers are planning to concentrate on low-end hollow ware, but have been unable to get satisfactory style guidance from buyers. In the pewter trade the problem of “trading up” on Fall goods is foremost in the minds of manufacturers. With the bulk of pewter now retailing at from $2 to $3, the makers are anxious to introduce some new element which will permit them to increase tthe price. Several houses have “dressed up” their prod- ucts ‘by adding trimmings and decora- tions of copper and have raised the re- tail price level on such goods to $5. The plan is expected to tbe adopted widely tthis Fall. —_>++__ All One Can Eat For Sixty Cents. “Ensemble methods” of - selling, which has proved so eminently suc- cessful in a numbber of other fields, is now being very profitably applied to food, several of the Childs restaurants in New York City offering “All you can eat for 60 cents.” The menus have no prices. You can start with the date and order all the way down to the waitress’ thumb, with an extra portion of anything on the card, and the total will be the same—60 cents. So far the management reporis a big increase in requests. for dishes usu- ally regarded as frills of the meal— tomato-juice cocktail, soup, salad and, especially dessert. But, strange as it may seem in these days of big appetites and slim pocketbooks, there is still a balance on the profit side of the ledger. — +2 >____ First Husband: “Arry, me boy, why do you keep that ornery, worthless dog about your ’ome?” Second Husband: “For sentimental reasons, Arthur. The wife ’ates ’im.” - elaborate Fall] Food. Men Plan New Storage Units. Acting on a report of the group warehousing committee, the Associat- ed Grocery Manufacturers of America, Inc., have begun negotiations for a co- operative ‘warehouse to serve members in the mid-Western sales territory. The committee ‘has ‘been studying economies. possible under group ware- . housing since the organization took Over two warehouses in Philadelphia for the use of its members. Finding that savings in handling and distribu- tion were outstanding under the group method of operation, the committee suggested smilar units in New Eng- land and the mid/West some time ago and the present action is the first definite step in enlarging the p!an. ———++->___ Lamp Trade Volume at New Low. With current ibusiness at the lowest point known in the trade for several seasons, popular-price lamp manufac- turers have abandoned plans for stimu- lating orders and are concentrating on new Fall merchandise. Because of the slow trade this season, many pro- ducers have discarded earlier plans for lines of merchandise. They will confine themselves to adap- tations of outstanding Spring numbers. Convinced that price ‘will play the largest part in the coming season, the lamp men are striving to keep goods within the $3.50 to $12.50 retail ranges, A brand Rapids vale COMPANY OLDEST LARGEST STRONGEST Handlers of Safes in Michigan No Commission too Large No Order too Small Our prices are 10 to 20 per cent. lower than those of Chicago and Detroit dealers, due to our low overhead. > ' qa. 3 .