ea Nueces AZZ Leo fH Ran eS EN as 5) i me v MME Pa Oy Won Fee ay aye Oy ( Ree ae 8 Dye Ee cal aa e me iit And OK Pe. 2 fc eens PK Io SEE P oe —= . PANY \ Ty ~~ yj a - Be at A KC Ee p E me oa 5S 8 Yay Y Hl ier EA ea Pe Mate ee Ree au ave PZ» BPUBLISHED WEEKLY (Gax ee cs TRADESMAN COMPANY, PUBLISHERS eG PISGe ao oN SOEs SSO NSS a at De ade Year GRAND S APES. WEDNESDAY, JULY 1, 1931 HAPTITS Number 2493 SILVER POPLARS God wrote His loveliest poem on the day He made the first tall silver poplar tree, And set it high upon a pale-gold hill, For all the new enchanted earth to see. I think its beauty must have made Him glad, And that He smiled at it—and loved it so— Then turned in sudden sheer delight and made A dozen silver poplars in a row. Mist green and white against a turquoise sky, A-shimmer and a-shine it stood at noon; A misty silver loveliness at night, Breathless beneath the first small wistful moon. And then God made the music of the winds, And set each leaf a-flutter and a-thrill— To-day I read His poem word by word Among the silver poplars on the hill. Grace Noll Crowell. Library St Public Reference Library, Healthy customers... healthier profits! By helping your customers keep healthy you'll sell more good: and enjoy bigger profits every week. Because healthy customers buy more. -Flei:chmann’s Yeast is a simple, natural way to better health. It gently stimulates the intestines, thereby banishing constipation, the cause of 90% of minor but annoying human ills. Get behind Fleischmann’s Yeast-for-Health today. Tell all your customers about it. And remember— healthy customers mean healthier profits for you! FLEISCHMANN’S YEAST-FOR-HEALTH Distributed by STANDARD BRANDS INCORPORATED Ola Master COFFEE Universally Conceded To Be the, Best Brand on the Market For the Money. SOLD ONLY-BY The Blodgett-Beckley Co. Main Office Toledo Detroit Office and Warehouse 517 East Larned Street SUMMER SCHOOL Securing a good position is a matter of being pre- pared when the position is open. You may save two months in preparation by attending Summer School. This school is Chartered by the State as a Class A College. All work in business, Account- ing, Secretarial, Law, Income tax, and Economics is of very high grade. It is a pleasure to send catalog. M. E. Davenport DAVENPORT-McLACHLAN INSTITUTE President 215 Sheldon Avenue GRAND RAPIDS, MICHIGAN COFFEE The line that independent Merchants are proud to recommend to the con- sumer. Morton House Quaker Nedrow Imperial Majestic Boston Breakfast Blend Breakfast Cup Quality is always present — prices always right LEE & CADY SS pre ON I) NSS Nome GRAN O RAL iss ~ ADESMAN Forty-eighth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more ald, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. REPRESENTATIVE RETAILERS. J. C. Dykema, the Well-Known Pre- scription Druggist. Jacob C. Dykema was born in Grand Rapids, March 13, 1890. His antece- dents were Holland on both sides. His parents were both born in the Nether- lands. His father was educated for a pharmacist in the land of his birth, but on coming to this country in 1887 J. C. Dykema. he had to wait two years until he could secure a position in a drug store. His first employment was in the drug store of Thum & Sons, which was then lo- cated on the West side of Monroe avenue, opposite Crescent avenue. March 1, 1891, he opened a drug store at the corner of West Leonard and Alpine avenue, which he conducted for fifteen years, He and the family then removed to Detroit, where they re- mained three years, returning to Grand Rapids to remain. 'Mr. Dykema’s higher education was divided between the schools of Detroit and Grand Rapids. On securing regis- tration from the Board of Pharmacy he entered the employ of Ben West, with whom he remained six years as prescription clerk. He then opened a drug store at 947 West Leonard street, which he sold a year later to his father, In May, 1913, he opened a strictly prescription drug store at 110 East Fulton street, in which he has achieved a great success. Five years later his father sold his West Leonard street pharmacy and joined the son in his East Fulton street undertaking. Mr, Dykema’s sister, Zada, fitted herself for a pharmacist and was em- ployed in his Fulton street pharmacy until she married. (Mr. Dykema was married April 3, 1913, to Miss Rosalea Streater, of Hop- kins. They have one daughter, Vir- ginia, who is now 11 years of age. The family reside in their own home at 1220 Thomas street. ‘Mr. Dykema attends the East Con- gregational church. He is a Mason up to the 32nd degree and a member of the Shrine. He has been President of the Kent County Retail Druggists As- sociation five years and has served on the Michigan Board of Pharmacy for two five year terms. He has been President of the Board of Pharmacy for three years. At the recent annual convention of the Michigan State Pharmaceutical Association he was elected President. He proposes to de- vote thirty days to the selection of the regular committees and will also de- vote much time to increasing the mem- bership of the organization and build- ing up of the financial department, which is now at a low ebb. He believes that both of these accomplishments can be secured through proper effort in interesting the non-members in every town and city to join forces with the active members, Mr. Dykema is stubborn to the nth degree. He is tenacious of his opinions and never hesitates to expreess him- self along the line of his beliefs. Peo- ple who play with him must play his way, but he is never unreasonable or unfair and carries his points because he knows he is right and that the posi- tions he maintains do not work a hard- ship to any brother worker. —— ++ >____ To Survey Hosiery Stocks. A study of stocks of full fashioned hosiery in manufacturers’ hands as of June 30, 1931, similar to one under- taken at the end of 1930, will be made by the industrial research department of the University of Pennsylvania in co-operation with the National As- sociation of ‘Hosiery and Underwear Manufacturers. The new survey will show stocks classified by gauges, num- ber of threads, type of yarn used, etc. The results are expected to be made available to co-operating manufactur- ers before the close of July. Question- naires will be mailed to mills on Mon- day, it was said. Eat One More Slice of Bread Each Day. A $3,000,000 advertising campaign by the Federal Farm Board in every pub- lication in the country to show the United ‘States the value and economy of bread as the foundation of every meal is advocated by Joseph Wilshire, president of Standard Brands, Incor- porated, according to L. J. Smyth, lo- cal representative of the well-known food organization. ‘That sum is proposed for advertising because it represents one month’s storage charge on the wheat surplus now being stored by the Government, which would thereby be eliminated as the surplus disappeared. Mr. Wilshire’s suggestion follows: “Dispatches from the Department of Agriculture at ‘Washington inform us that the winter wheat crop, to be har- vested within the next two weeks, will greatly exceed last year’s crop and will double the amount of surplus wheat in this country, making a total of 400,000,000 bushels of wheat above domestic requirements, “Storage charges for the present surplus are already costing the Farm Board $3,000,000 a month, and what is to be done with the huge additional surplus at the end of this month is a serious problem. “A sensible solution of marked bene- fit to the whole country would be the devoting by the Government of a sum, equal to only one month’s storage charges on the present surplus, to give publicity to the value of bread as a food. The object would be to restore bread to the position it occupied before the war and lost because of a similar campaign against the use of flour dur- ing the emergency. “If an advertising campaign could during the war materially reduce the consumption of bread, it is reasonable to assume that it can also build it up to its former position by showing that the war emergency conditions no long- er exist, that different kinds of bread are the foundation of a meal, offering the most nourishment at the lowest cost, and that the eating of more bread in American homes will consume most of the wheat surplus and wipe out that serious obstacle to prosperity. “The sum of $3,000,000 spent in judicious advertising by the ‘Federal Farm ‘Board in a concentrated cam- paign covering a period of a few months would present the story in every publication in the country and would immediately have a remarkable effecty That sum would do the job, and it represents only. one month’s storage charges on the present wheat surplus which is soon to be doubled. “If every person in the United States should eat only one more slice of bread each day, it would mean the consumption of 60,000,000 additional bushels of wheat in a year. A well- Number 2493 planned publicity campaign in this emergency would cause at least three times this amount of increase or a dif- ference of approximately the surplus now on hand. It would also serve to place on American tables the most nourishing and lowest-priced of our foods, which is needed during this time of limited budgets and which has been neglected for the last fourteen years. Bread has never before been as high in quality as it is to-day.” —_++>___ Notes of Drug Convention. It is very generally conceded that the druggists are favored with more entertainment features of an elaborate character at Grand Rapids than at any other city they honor with their meet- ings. The Hazeltine & Perkins Drug Co. devote more time, effort and ex- pense to seeing that their guests have a good time than any other jobbing house in the country, The election of J. C. ‘Dykema as president was something of a surprise to Eastern (Michigan members, who had slated Alexander Reid, of Detroit, for that position and were cocksure they would be able to put him across. Mr. Dykema was anxious to see the honor go to D. G. Look, of Lowell, but the latter positively declined to permit his name to be presented to the con- vention. The Committee on Nomina- tions appeared to be converts to the idea that Detroit had a divine right to retain the presidency, but the con- vention did not share this feeling and gave Grand Rapids a “look in” for the first time in many years. —_>++___ Prices Draw Candy Box Orders. Attracted by reduced prices, candy manufacturers are anticipating their holiday candy box requirements at this time. Average reductions of 10 to 20 per cent. this season have brought a substantial increase in the volume of early orders, but have cut heavily into the dollar return. One pound boxes decorated with modernistic designs are regarded with more favor than they were last year. In the two-pound and larger sizes the call continues for con- tainers having a utility value. Pack- - ages which can be converted into hand- kerchief or glove boxes or jewelry chests, after being emptied, are wanted. —_>-~-____ Grocers To Discuss “Free Deals.” Appointment of committees repre- senting grocery manufacturers and wholesalers to discuss problems in the grocery field, is announced by the Na- tional Wholesale Grocers’ Association. The jobbers committee will confer in Milwaukee July 6 with a similar group representing the Associated Grocery Manufacturers’ of America. ‘Chief among the problems to be discussed will be the elimination of wastes oc- casioned by “free deals” and other sales devices, MICHIGAN TRADESMAN July 1, 1931 JUNE GRADUATES. Heavy Responsibilities and Momentous Tasks Await Them. The past few weeks have seen thou- sands on thousands of graduates pour- ing out of high schools, colleges, and universities. The question arises, Where will they go from here? Quite a fraction of fthose finishing high school will this fall enter college to take up a course in medicine, den- tistry, law, business, engineering, agri- culture, music, art, writing, or teaching. A smaller fraction will begin some regular “literary” college course, the idea being to round out the education with four years more of general study. The others will not continue in school. Indeed, with a majority of these boys and girls, the diploma hand- ed each by the president of the school board on graduation night, is the only document of the kind he or she is ever likely to get. Belonging as they do to families of limited means, they no longer want to look to Dad for their living, but are eager to be on their own. Whatever they may obtain in the way of additional instruction must be gotten from brief special courses, evening school work, or from reading and home study. As to those completing courses in the higher instituiions of learning, a tew of these college and university men and women will this coming au- tumn take up research or other post- graduate work, either in this country or abroad; but with college graduates considered as a whole, it is true of a far larger proportion than of high school graduates, that at the ending of Commencement week their school days are practically over. The observations which follow apply alike to those who start out in life with a full college equipment, and to those who must make their beginning, pre- pared only by the less extensive train- ing that the high school aqords. How will these young people from whose eyes looks the self-confidence that is born of inexperience, whose minds are filled with rosy visions of vast accomplishment, and whose hearts beat high with such hopes as are known only to youthful optimism—how will they fare in their encounters with the powerful forces with which they must do battle? What will they get for themselves and for those who may be dependent upon their skill and prowess in getting? What will they give? Are there some, even a very few, who have the keenness of mentality to make solution of the problems that must be solved hefore the world can get out of its present impasse of unemployment anid depression? Are there others who have the gift of unfailing courage and steadfast be- lief, so that they can bear the torch of faith to souls sitting in the darkness of despondency and doubt? Are there still others who possess, above their own requirements, a_ surplus’ of strength of body and cheerfulness of spirit, to bestow upon the weary and sick and aged, who so sorely need their ministrations? Almost all fathers and mothers un- consciously magnify the merits and abilities of their children. This ar- rogance or vanity regarding offspring is Heaven-sent. If parents could see where their sons and daughters fall short, as clearly as where they shine; nay, more, if they could not discern in these buds of promise, traits and excel- lencies that simply are not there and in all likelihood never will be there; how could they attain that all but di- vine patience that enables them to care for these scions of their stock through the red-faced wriggling helplessness of infancy; the frequent illnesses and naughtinesses of childhood; the soul- trying perversity of the fool-hill period of the early teens? And to endure the exasperating conceit and nerve-racking recklessness manifested by many young persons in their late teens and early twenties? Just enough of this particular ar- rogance is needful. Too much is sure to make trouble. Witness the case where a child in a very humble household shows some bit of unusual talent. That father and mother jump to the conclusion that they have a budding genius. Drafts that can ill be afforded are made on the slender domestic exchequer, to give the promising boy or girl a chance. The other children are sacrificed to the supposed flower of the family. And after all the self-denial, it turns out that the talent is not big enough or unusual enough that it ever can be made to pay out. Or if it measures up all right, the one endowed may lack the prac- tical quality essential to success. There are some parents who over- estimate, not the ability of their young- sters—they realize that is hardly up to ordinary—but what wealth can do to supplement the lack of natural gifts. Here is a man who, starting poor, has acquired a large fortune. Knowing what money will accomplish in some applications, he has come to believe it can do anything. Ambitious for his sons and daugh- ters, he spares no expense in their education. When this is considered finished, he thinks he can land every one of them permanently in whatever place may be desired, simply by back- ing up their social, professional, com- mercial, or political ventures by draw- ing lavishly on his ‘bank account. This procedure doesn’t always get results. Many rich men’s children never go beyond medocrity in any field. Some are flat failures. But a fiasco of this kind is not nearly so regrettable as the one first cited, that of the sup- posed genius in the home of poverty, and is far less sadly tragic than cases where the children of the wealthy give themselves over to demoralizing pleas- ures and to dissipations that lead to sure and speedy downfall. Very differently motivated from the exaggerated estimate of fond parental hopefulness, is the view of a certain type of person, that all these June grad- uates should accomplish great things because they have had such wonderful advantages. He belongs to that large class of people who, by dint of hard work and close saving, have accumulat- ed property enough to make their taxes burdensome, but are not sufficiently wealthy, and especially lack the in- come, to spend money freely and en- joyably. We will assume that he is well along in years and is either child- less or that his sons and daughters are middle-aged and settled. The relation of this canny gentleman to education is mainly that of putting up for it. He -is one of those whose taxes pay the bills for schooling other people’s chil- dren. It is natural that his thrifty soul should contrast what is done for young- sters to-day with what was done in his youth. His boyhood opportunity for schooling was a four-months term every winter. He takes a pencil and sets down figures. He estimates the cost of the old country schoolhouse in the woods, with its meager furnishings—probably less than a thousand dollars all told. Against this he writes the outlay re- quired for a complete modern school building, supplied with everything money can ‘buy, from the most approv- ed gymnasium equipment to the latest word in a motion picture machine— an outlay that often amounts to three or four hundred dollars and upwards per pupil. He sets down the wages commonly paid a pedagogue fifty or sixty years ago; also the average salary received by teachers of the present time. He sees the long line of student automobiles parked near almost any large high school. He considers the college expenditures of the son or the daughter of a wealthy family. Perhaps he calculates the amount required to rear a child, in approved modern fash- ion, from birth up to graduation from some great university, and compares this with the old dictum that the in- dustrious boy who did chores by lan- tern light nights and mornings during winters, and worked faithfully on the farm every season from early spring through to and including corn husking in the late fall—‘didn’t owe his folks anything when he was twenty-one.” Our friend with the pencil, even after due allowance for the present lowered value of money, finds the expenditure for the modern youth many _ times greater than that made for the boy’s father or grandfather. Because this is so, our friend swiftly decides that the young man of to-day ought to do far better and achieve vastly more than did any one of his forebears. Our thrifty friend sees only one side. He is blind to the fact which fair- minded thought would render obvious, that a high school diploma, or even the sheepskin of a famous college, does not give its possessor the marked superiority over most of his friends and acquaintances, that it did seventy- five or even fifty years ago. Graduates, as Mrs. Jarley said of villains, “are too common to be any curiosity.” Education with young people is like a high tariff or a standing army with nations; if one has it the others are compelled to have it. A high school education at least is now practically indispensable for getting a first try- out in many positions. For entrance into some professions, the general cul- ture afforded by a full college course is a requirement almost as imperative as special vocational training. The young person of to-day needs the best the schvols have to give, in order to be on the same level as other bright minds of his generation. But let it not be thought that education will place him on any ‘pedestal. Our critical friend should remember that with both young men and young women and with every kind of work, it is now a most difficult time to make a start, to gain a foothold. Most es- tablishments are running on a lessened schedule. Rightfully they prefer to give what work they have to old em- ployes, particularly such as have de- pendents to maintain. Many of this year’s graduates, however -ambitious and however capable they may be, are likely to be obliged to accept, for a time, odd jobs of very humble labor, at extremely low pay. That these boys and girls have been accustomed to dressing well, indulging freely, either as fans or as participants, in popular sports, attending good shows frequently, and otherwise making way with a generous allowance of pocket money, will not render their situation pleasant when they go on their own and try to eke out a subsistance from their scant earnings. The lessons in economy which they will be forced to learn during the first months of eim- ployment, may be a most valuable part of their experience. Some of our eminently successful men began fifty or sixty years ago in some job that paid only three or four dollars a week, or even less. But the expenditures required for living in the way to which they were accustomed were correspondingly light. As to being able to lay up something and get a start financially, the odds were decid- edly in favor of the beginners of that time as compared with the young men who are starting out now. In another respect more serious than the matter of money, the youth of earlier days had a strong advantage over the boys and girls of the present. There has been a very general slack- ening in the moral of religious re- straints that formerly prevailed. Many well-meaning persons have become unsettled in belief and even as to what they regard as the fundamen- tals of right and wrong. These reject most of the tenets of orthodox theol- ogy, but as a guide for their own con- duct and as furnishing sound precepts to instil into the minds of their chil- dren, they have found no substitute for it that can compare with the old time religion; nor anything that has its puri- fying and strengthening effect upon character. Outside of business hours, not a few fathers are little else than devotees of golf, or baseball fans, or club loungers, or enthusiasts in aviation or motoring. Many mothers, not all of them young either, have a keener interest in bridge or dancing than in the training of their children. The very atmosphere of some homes is charged with a longing for luxuries and pleasures and getting a kick out of life. When the parents are swept off their feet by frivolities, is it any wonder that the youngsters are tempted to commit ‘nn je: July 1, 1931 crimes to obtain the means to gratify their desires; or if they remain within the confines of the law, that théy in- dulge in a large sowing of wild oats, a crop that is sure to yield an abundant and desolating harvest? We have great cause for thankful- ness that so many of our young people are clean and truthful and fired with noble ambitions. Whatever may be the relation held by anyone of mature years with respect to any young per- son, whether that of parent, employer, friend, or mere acquaintance, an effort should be made to extend to the boy or girl a genuinely beneficial helping hand; never to fail in any word of encouragement that can be spoken sin- cerely; to be fair and just in comment about work or conduct; to be apprecia- tive of merit, kindly in criticism, reas- onable in expectations and _ require- ments. These young folks need our aid. No earnest soul among them but must soon shoulder heavy responsibilities, for upon the men and women of this oncoming generation will be laid not only the ordinary labors and duties of life, but the added task of straighten- ing out the threads of things political, industrial, moral, and spiritual—threads that we elders have allowed to become almost hopeleasly tangled. May it be theirs to salvage what- ever is sound and true and worthy to abide in the civilization and customs and beliefs that now are passing; and in this as a soil, to plant ideas that will flower in clearer, deeper thinking, more steadfast faiths, and in finer modes of living than this sad old world has yet known! Ella M. Rogers. ——_++>____ Utilities To Sell High-Price Clocks. Manufacturers of high-price electric clocks are expecting a large new outlet for their merchandise through sales to public utilities companies. The pro- ducers have been working for some time to interest electric light companies in their products, but with little suc- cess. The majority of clocks sold through utility offices have been in price ranges up to $15. Time pieces built on more elaborate lines and re- tailing from $20 to $80 will now be stocked in limited numbers and re- ordered if results warrant. Retailers handling the high-price clocks report a fair volume of business, in spite of the depression. 22> Retailers Push Copper Hollow Ware. Silverware departments, experiment- ing with new types of merchandise to increase their volume, have added cop- per hollow ware to their stocks in the past week. The copper goods, made up on conventional silver patterns, con- stitute an innovation for such depart- ments but are said to have met a pop- ular response from consumers. The goods are priced to retail around $5. The present month has been an active one for local silverware departmnts, many stores reporting a volume well in excess of June, 1930. Sales have been forced to a large extent, how- ever, by the exceptionally low prices * quoted. —_+- > Self-satisfaction often is fatal to suc- , Cess. MICHIGAN TRADESMAN SUPREME COUNCIL, U. C. T. Summarized Report of Convention Held at Columbus. The forty-fourth annual session of the Supreme Council of the United Commercial Travelers of America, cov- ering the United States and Canada, convened in annual session on June 23 at the headquarters of the organization in Columbus, Ohio. This convention is the legislative and law making body for the entire Supreme jurisdiction. Its membership is made up of the Supreme officers, standing committees and rep- resentatives from the different grand jurisdictions throughout the two coun- tries, the United States and Canada, the organization being international. The representatives from Michigan were as follows: Charles A. Black- wood, Grand Counselor of Michigan, from Kalamazoo; E. A. Welsh, Kala- mazoo; M. J. Howarn, Detroit; F. J. Fenske, Bay City; C. C. Carlisle, Mar- quette; L. V. Pilkington and H. R. Bradfield, Grand Rapids; Ben N. Mer- cer, Clare; E. W. Schoonmaker, Jack- son. To this delegation was also add- ed Maurice Heuman, Secretary of Michigan from Jackson, and William Le Duc, from Marquette. This meeting was perhaps one of the hardest working meetings held for many years as every delegate before leaving his home for Columbus was aware that many matters of great im- portance would come up for consider- ation and disposal at this meeting. The conditions were somewhat aggra- vated by the fact that all insurance organizations writing accident insur- ance had been sustaining heavy losses during the last twelve months not only from accidental death, but as a result of disability bringing loss of time caus- ed by accidental injuries. The total number of delegates and representatives present as representat- ed by the votes cast was 255. To this was added many subordinate secreta- ries who attended the convention at the expense of their representive grand councils for the purpose of seek- ing the benefits connected with the instructions and information received during the session of this nature. The Supreme Counselor who presid- ed at all the sessions, Arch W. McFar- lane, who, incidentally, is Lieutenant Governor of the State of Iowa, gave a wonderful demonstration of how a good presiding officer should act in not only conducting but controlling an as- sembly of this kind. The long train- ing he has had in the legislative halls of Iowa have fitted him admirably as an executive presiding officer and no time was lost in not only swinging into session exactly on time at every ses- sion, but closing just as promptly. He gave the decisions instantaneously and was always right. Some of the outstanding actions tak- en by this Supreme body was the changing or opening up of the eligi- bility lists, this having been originally instituted as a traveling salesman or- ganization, selling merchandise from catalog or sample case at wholesale and having adhered for over forty years to this practice, found it necessary at this session to a limited extent to let down the bars for some other occupa- tions, this coming about largely as the result of the fact that many of the members who were formerly traveling salesmen have since gone into different lines of business until practically every line of business was represented in this Supreme body at the last convention. Sonie of the outstanding changes were the opening of the lists to take in public utility company officers whose duties are confined to executive buying and selling; the president, vice-presi- dent and professional secretary of chamber of commerce; advertising salesmen representing newspapers, magazines and bill board advertising; insurance officials, managers, agents and representatives after one year’s ful ltime employment in the insurance, work, and some minor changes. These things brought out considerable dis- cussion and many arguments on the floor as many of the older members were very loathe to make any changes, although admitting the necessity of making some changes along the line referred to. A serious and determined effort was made to reduce operating expenses of the representation to this body which was reduced very materially, said rep- resentation having been in the past, one delegate from each jurisdiction for every 500 members in said jurisdiction. This was changed to one delegate for every 750 members. This one item alone will result in a savings from $7,000 to $8,000 per year. Many amendments were made to the constitution, each one being given seri- ous thought and consideration. It was unanimously voted that the Sample Case be maintained, but that it must be made practically self-sup- porting. The Sample Case is the of- ficial house organ of the order and is the only method the Supreme Council has of communicating with these mem- bers except by personal letters. This change alone will result in saving many thousand dollars for the order. Many resolutions were adopted and this convention will go down in his- tory as having been not only one of the hardest worked convention, but one of the best conducted and most produc- tive of good result for the Order ever held. Aside from the heavy death and indemnity claims for the past year, which has to some extent depleted the surplus and reserve, the organization has come through in very fine condi- tion in spite of the depression which invariably brings about a heavy sus- pension loss. The organization lost last year but 2% per cent. of its mem- bers during the entire year just closed. Memorial services were held for the late George W. Peterson, whose un- timely death several months ago cast a shadow of gloom over the entire or- ganization. The memorial address was given by H. C. Casper, of St. Paul. The amendment to enter into the health insurance field was turned down, this organization still confining its ac- tivities to the accident field. The delegation from Kansas were very active in attempting to get a reso- lution adopted calling for an increased import tariff on oil and oil products . 3 from foreign countries, claiming that the oil business in this country was being operated at a loss, based upon the fact that the country was flooded with oil ‘from other! producing countries. They, however, failed to get their reso- lution through, as the organization re- fused to go on record in. this manner and also to antagonize their allies, the Canadian brothers, who are also pro- ducing some oil and shipping some in- to this country. George Hunt, of New England, one of -the best known members in the entire order and who was the delegate to the United States Chamber of Com- merce at its last meeting, gave an ex- tended report of the activities of that body. He touched upon legislation made to provide insurance against non- employment and stated that this coun- . try is in need of a searching re-survey in regard to our existing banking laws, stating in his judgment the consolida- tion of so many banks in this country was not conducive to the best condi- tions. He also urged that the Govern- ment keep out of business, but en- courage all legitimate business enter- prises. He then waxed eloquent in connection with the statement - that every member should vote for prin- ciple and not for party, stating that the United Commercial Travelers really have more power than any other sim- ilar organization in America. He gave it as his opinion that one thing needed is honest leaders. We should have an outstanding leader in every subordi- nate, Grand and Supreme council and that in these times, every person should stop and think before voting and then vote their honest convictions and if they did, this country would never go wrong. The beautiful loving cup was pre- sented by a large manufacturing con- cern to the Nebraska jurisdiction. They have shown the greatest numerical growth during the past year. The On- tario-Quebec jurisdiction presented a very fine Canadian flag to the Penn- sylvania jurisdiction, Council 424, who . have shown the greatest gain in mem- bers of any subordinate council throughout the Supreme jurisdiction. In endeavoring to re-trench, some of the salaries were cut where conditions would warrant, and all in all the meet- ing was a wonderful sucecss. In the election which was held dur- ing the last session of the Council, the following officers were elected: Supreme Counselor — George W. Urquhart, Savannah, Ga. Junior Counselor—Ralph H. Davis, Portland, N. Y. Past Supreme Counselor—Arch W. McFarlane, Iowa. Supreme Secretary—W. J. Sullivan, illinois. Supreme Treasurer—H, A. Percy, Ohio. Supreme Conductor—Chaplain E. B. McMaster, Vancouver, B. ‘C. Supreme Page—C. V. Foland, West Virgina. Supreme Sentinel—James A. Daly, Indiana. ‘ George A. Hebbard was re-elected to the executive committee and L. W. Kite, of Ohio, was elected as a mem- (Continued on page 30) j f ¥ ; i z ; ¢ # ] 4 Bi a as MOVEMENTS OF MERCHANTS. Peacock—J. W. Woolsey succeeds Otto Bartlett in the grocery business. Baldwin—E. W. Bromley succeeds M. A. Freeman in the grocery business. Saranac—Frank McWilliams suc- ceeds Otis & Otis in the grocery busi- ness. Bellevue—E. M. Burkhart succeeds Starks & Goodrich as owner of the Bellevue Motor Sales. St. LoLuis—John Tuger and Paul Eldridge, local men, have opened the Family Shoe Store at 124 North Mill street. Ewen—Thieves entered the store of the Rosberg Mercantile Co. June 24 and carried away considerable mer- chandise. ‘Detroit—Pearlman’s Outfitting Co., 11318 East Jefferson avenue, has changed its name to the Ponchartrain Shirt Co. Kalamazoo—Joseph Otten has re- moved his jewelry and silverware stock from 410 South Burdick street to 134 East Michigan avenue. Wyandotte—Mr,. Schulist, formerly engaged in trade at Cleveland, Ohio, has opened a modern bakery in the Kresge building on Sycamore street. Stephenson—The Stephenson Mar- keting Association has been incorpo- rated with a capital stock of $25,000, $4,240 being subscribed and paid in. Pontiac—The Electrovite Sales Co., State Theater building, has been in- corporated to distribute Electrovita and its products with a captal stock of $1,000, all subscribed and paid in. Cadillac—George Grant has sold his restaurant and cigar business on North Mitchell street to Frank Kidd, recently of Ionia, who will continue the business at the same location, Detroit—Jack O’Connor, Inc., 860 East Grand boulevard, has been incor- porated to deal in merchandise on the installment plan with a capital stock of $1,000, all subscribed and $250 paid in. Ecorse—The Raupp Coal & Supply Co., 4677 East Jefferson avenue, has merged its business into a stock com- pany under the same style with a cap- ital stock of $20,000, all subscribed and paid in. Detroit—The White Markets, Inc., 10237 Hamilton avenue, has been in- corporated to deal in meats and pro- visions at retail with a capital stock of $5,000, $1,500 being subscribed and paid in. Detroit—Speyer, Inc., 12241 Twelfth street, has been incorporated to manu- facture and sell cookioes and other bakery products with a capital stock of $25,000, $1,000 being subscribed and paid in. Detroit — Sochachewshi & Cohen, Inc., 7100 Michigan avenue, has been incorporated to deal in general mer- chandise at retail with .a capital stock of $4,000, all subscribed and paid in in cash, Freeport—John Kranenberg has re- opened his store at Elmdale after clos- ing out the bankrupt stock of the former owner. The Curtis mill here has been re-opened after having been closed several months. Flint—Baabs Sugar House, 626 Has- kell street, dealer in sugar and other reteset mena ee ae arena ae ae MICHIGAN TRADESMAN commodities, has merged the business into a stock company under.the same style with a capital stock of $5,000, all subscribed and paid in, Detroit—The American Fish Co., 1320 Napoleon street, has merged its wholesale and retail business into a stock company under the same style with a capital stock of $50,000, $10,000 being subscribed and paid in. Cadillac—J. W. Henne, formerly manager of the shoe department in a Milwaukee department store, has re- moved here and engaged in the shoe business under his own name. The Store is located in the remodeled H. C. Jorgensen block. Kalamazoo—Marcia Scher, trading as Ray’s ‘Cut Rate Store, 214 North Burdick street, has filed a bankruptcy petition in U. S. District Court at Grand Rapids, listing liabilities at $2,714 and assets at $2,963. The stock is valued at $1,585, fixtures $300. Detroit—Morris Canvasser has merg- ed his plumbing and heating business into a stock company under the style of the Direct To You Plumbing & Heating Supplies, 20026 John R. street, with a capital stock of $50,000, $5,000 being subscribed and paid in in cash. Ann Arbor—G, A. Hoffstetter, pres- ident of Wagner & ‘Co., ‘State street, has sold his interest in the establish- ment he has been connected with for the past thirty-two years, to C. W. and Paul C. Wagner. Mr. Hoffstet- ter has made no plans for the future. Detroit—The Western Provision Co., Inc., 1514 Jay street, wholesale and re- tail dealer in meats and provisions, has merged the business into a stock com- pany under the same style with a cap- ital stock of $6,500, all subscribed and paid in. Paw Paw—The village council! has enacted an ordinance prohibiting hitch- hiking and peanut selling in the high- ways within the limits of the town. So many persons have been asking for rides that the practice has been brand- ed a nuisance. Traffic officers have been instructed to enforce this ruling. Marshall—R. N. Burlingame has sold his drug stock and store building to Paul Hawes, son of Mark B. Hawes, the Parma druggist, who has taken possession. Mr. Burlingame, who is awaiting an appeal of his recent con- viction in circuit court for setting fire to his store last April, will remove to Lansing, his former home. Jackson — Lightning, which struck electric wires at a bakery owned by Alfred McLeod, at 507 Francis street, wiped out the interior of the building and threatened several adjoining stores, The loss is estimated at $10,000. Power company and telegraph and telephone officials reported severe damage to wires by lightning, which accompanied a heavy rain storm lasting several hours. Manufacturing Matters. Detroit—The Faigle Tool & Die Co., 180 South Campau street, has been in- corporated with a capital stock of 50,- 000 shares at $1 a share, $8,001 being subscribed and paid in. Detroit—Peter Bernasconi & Co., 2690 Pierce street, has been incorpo- rated to cut and model marble and other stone with a capital stock of $5,000, all subscribed and paid in. Detroit — Water-Bey, Inc., 9639 Grand River avenue, has been incor- porated to manufacture valve and wa- ter heaters with a capital stock of $10,000, all subscribed and paid in. Imlay City—The Imlay City Manu- facturing Co. has been incorporated with a capital stock of $25,000 pre- ferred and 20,000 shares at $1 a share, $18,500 being subscribed and paid in. Detroit—The Detroit Fireplace Man- ufacturing Co., 153 West Congress street, has been incorporated with a capital stock of 5,000 shares at $1 a share, $2,000 being subscribed and paid in. Lapeer—The Lapeer Trailer Corpo- ration, and the Trailmobile Co., of Cincinnati have been merged as the Trailer Co. of America. J. Englaender is president and R. E. Orwick general sales manager. Mancelona—The Antrim Iron Co. has closed its blast furnace for an in- definite time, but is still running the sawmill and making extensive repairs to the blast furnace, with a view to opening as soon as conditions permit. Detroit—The H. & S. Ornamental Iron & Wire Works, Inc., 996 Maple street, has merged its business into a stock company under the same style with a capital stock of $10,000, $6,550 of which has been subscribed and paid in, Saginaw—The Dual Balance Corpo- ration, 207 Eddy building, has been in- corporated to manufacture and sell a device for raising and lowering win- dows with a capital stock of 30,000 shares at $1 a share, $22,470 being subscribed and paid in. Detroit—The Universal Woodwork- ing Corporation, 14265 Birwood avenue, has ‘been incorporated to manufacture furniture and other wood products with a capital stock of $15,000 common and 100 shares no par value, $15,000 being subscribed and paid in. Sturgis—C. W. Kirsch, president of the Kirsch Co., of this city has adopted the policy of many other leaders in the industrial world of assuring his employes that during the period of the depression there are to be no cuts in wages or salaries. It is his belief, Mr. Kirsch says, that the problems of the present day can best be met by raising the standards of living and that cuts in pay should be made only as a last July 1, 1931 resort. Mr. Kirsch further states that he is looking forward to an improve- ment in business at least by labor day. ———_+ +o __—_ Does Not Evoke Enthusiastic Con- templation, The ‘Cleveland Chamber of Com- merce is backing. the railroad com- panies’ application for increased freight rates, basing its action on the theory that, because the transportation com- panies are very large buyers, putting them in a position to fill their needs will qualify them to act as leaders in the march forward to a new prosperity. There is no doubt that the railroads, when provided with funds, take great quantities of industry’s output of iron and steel, timber, fuel oil and coal. It is true, too, that in the present cir- cumstances they are obliged to restrict their. purchases, and this tends not only to accentuate idleness in the mills and mines, but to threaten impairment of our facilities for moving goods quickly and efficiently. Equally obvious however, is the fact that any addition to freight bills involves higher costs of production at a time when low prices seem essential to stimulation of consumptive demand. Ostensibly the Interstate Commerce Commission will be governed by technical considera- tions, namely whether for the service rendered at prevailing costs of opera- tion the railroads are adequately com- pensated. But it is hardly possible that a broader view will be ignored, especially if public opinion is brought to bear on the matter in unmistakable terms. 'That view can be stated in few words. Jf the railroads are to remain in private control under public regula- tion, they must be allowed sufficient income to permit them to function in full accordance with the country’s re- quirements. ‘The alternatives—Gov- ernment control or crippled service— are not of a sort to evoke enthusiastic contemplation among business men. —_2+.>___ Why Don’t You Sell More Jelly? A recent survey of a representative cross section of American housewives shows that 75 per cent. of the women of this country still put up jams and jellies in their homes, The break- down of the figures shows that 88 per cent. of women on farms put up jams and jellies, 78 per cent, of women in small villages do their own work of this type, while 45 per cent. of the women in larger cities make home- made jams and jellies. PUTNAM'S RITE ’N SITE 19¢7 PACKAGES Choice candies put up in cellophane to sell at a popular price. We have an attractive offer for a display. PUTNAM FACTORY NATIONAL CANDY CO., INC. GRAND RAPIDS, MICHIGAN ey Fe , ms July 1, 1931 Essential Features of the Grocery Staples, 2 Sugar—Local jobbers hold cane granulated at 5.25c and beet granulated at 5.05c. Tea—During the week China Hoo- chows advanced about 10 per cent. on account of an advance in silver ex- change. The crop is going to be short and prices may be even higher. ‘Cey- lons and Indias have been fairly steady during the week, General demand for tea is fair without much incident. Coffee—The market for Rio and Santos coffee, green and in a large way, has been rather nervous during the past week with no important fluctuations in either direction. Situa- tion in Brazil as far as coffee is con- cerned is very uncertain and its future is hard to predict. Undertone in this country is still easy with spot ‘Rio and Santos possibly a shade under what it was a week ago. Milds show no change for the week. Jobbing market on roasted coffee is about unchanged with a fair demand. ‘Canned Fruits—California fruits are unchanged and attention is turning now to the opening prices on new pack cling peaches, which should be announced soon after the first of the month. ‘Some feel that they will not be far from the tentative prices already quoted. Canned Vegetables—Tomatoes, al- though in good statistical position, have not advanced as yet. Unlabeled standards are still available. Early June peas appear to be firmer in most hands, but occasional lots are offered below 75c for standards. New pack Eastern spinach is quoted at the low- est prices in years. Reports from Wis- consin and New York are that con- siderable damage to the new crops has been done, in the former state by pro- tracted heat and in the latter by too much rain, which has caused consider- able root rot. Dried Fruits—The spot dried fruit market continues a matter of routine. ‘Buyers are filling their requirements closely and the price structure holds at present levels. Stocks still in the hands of jobbers are light and there is no pressure to sell. ‘With large and small sized prunes cleaning up, de- mand appears to be turning to med- iums. Some sellers, however, can still fill orders for the counts most in de- mand, The raisin market is steady both on the ‘Coast and-here. Fancy raisins are scarce here and_replace- ments from the ‘Coast are moderate. The raisin pool is reported as making good progress in its campaign for the necessary additional acreage to get the support of the Farm Board in the com- ing season. ‘Some future business in dried apricots is reported, but the vol- ume of orders thus far placed is small as compared with other years, Crop conditions continue favorable and new crop prices very low, so much so that growers are showing resistance against them. ‘Considerable of the futures al- ready booked have been sold to Eu- rope, ‘Canned Fish—The new price on blue fin tuna has been settled on the coast on a lower basis than formerly and this has settled the market to some extent, which has been tied up waiting for this contract to be made. As a matter of fact one-third of the season is gone with practically no catch at all and it insures a short pack this year, It looks like higher prices for tuna and a better demand for last year’s pack. Salmon is selling fairly, but not very actively. There is some pressure to sell on account of the ex- pected low price on Alaska reds. Maine sardines are a little easier, pos- sibly 15c per case. Demand is light. News comes that bad weather has curtailed the pack of new lobster and that there may be an advance in price within the next few days. ‘Speaking of salmon again, Alaska pinks and chums are relatively much firmer than reds. ‘Salt Fish—The salt ‘fish market is seasonally inactive now, with prices just about holding, but stocks in the hands of the importers are light and primary markets are not crowding for sales. There is a fairly steady move- ment of popular varieties, which should maintain the general price structure. Beans and Peas—Demand for dried beans is poor and buying naturally from hand to mouth. The market is weak, especially on California limas, perhaps red kidneys and perhaps black- eye peas are a little stronger, but the whole line is none too strong. Cheese—During the week offerings of cheese have been light. ‘Therefore the market has been firm without much demand. Nuts—The nut market shows little change here. Shelled varieties are in short supply. Stocks of European wal- nuts are very light and ‘Manchurians will probably be short before the new crop is available. Shelled filberts are easier on the Continent, but remain in- active here and the local market has not been affected by the recession. Shelled almonds are in short supply. The unshelled group has been pretty well cleared, and interest now lies wholly in new crop reports. Rice—The market is now seasonally inactive. Buying has slowed down with reduced consumption and most of the mills have closed in the South. The price structure remains steady, as growers are holding only moderate supplies of the desirable short grains. Fancy and extra fancy Blue Rose rice is in fair demand, but Prolifics have eased. The long grains continue scarce, with Fortunas particularly hard to get. Sauerkraut—Some up-State packers have taken the initiative in raising prices, but other sauerkraut factors are willing to sell at the former levels. The trading is featureless and con- sumption is lagging. ‘Syrup and Molasses—Demand for sugar syrup is quiet as usual at this season, Prices remain unchanged and ordeers are for small lots. Compound syrup is selling in a small way at un- changed prices. Molasses unchanged and quiet, \Vinegar—The seasonal improvement -Sshown in vinegar is well maintained here, and while no large orders are being placed buyers are coming into the market with enough regularity to keep prices stabilized, MICHIGAN TRADESMAN Review of the Produce Market. Apples—Current quotations are as follows: Ben Davis, A Grade _____.____-- 1.75 Ben Davis, ‘Commercial _______- 1.25 Western apples command $3 for Wine- saps and $2.75 for Roman Beauties, Asparagus—Home grown commands $1.20 per doz. bunches, Bananas—4@4%c per Ib. Beets—New from Louisville, 40c per doz, bunches, Butter—The market started the week with a decline, but later made it all up and a little more, due to a better de- mand and stronger feeling in other markets. At the present writing the market is steady. Jobbers hold 1 Ib. plain wrapped prints at 24c and 65 Ib. tubs at 22c for extras. Cabbage—Louisville, $2 per crate of 60 Ibs. Cantaloupes — (California stock is quoted as follows: Standards, 455 _. $3.00 Junibos; 36s 3.50 Jombes, 455 2002 3.75 jpumbe flats =e 1.50 ‘Carrots—New from California, 60c per dez. bunches or $2.75 per crate; Louisville, 40c per doz. bunches, ‘Cauliflower—$1.25 for box contain- ing 6@9. Celery—Florida stock is $1.20 for one doz. box; Calif., $8.75 per crate; home grown, 30@60c, according to size. Cocoanuts—80c per doz. or $6 per bag. Cucumbers—No. 1 hot house, 90c for 2 doz. basket; outdoor grown from the South, $2 per bu. Dried Beans—Michigan jobbers are quoting as follows: C. Hi. Pea Beans 2. ._- one $3.75 Light Red Kidney ____-_________ 9.00 Dark Red Kidney _____-_-_-_____ 10.00 Eggs—Fine fresh eggs are still in ex- cellent demand and limited offerings are being practically all absorbed every day. The market is steady at 14c per doz. for strictly fresh. Grapefruit — Extra fancy Florida sells at $3.25 for 54s, Green Onions—20c for Silver Skins. Green Peas—$1.50 per hamper for Southern. Green Beans—$1.75 per hamper. Lettuce—In good demand on the following basis: Imperial Valley, 6s, per crate _---$4.00 Imperial Valley, 5s, per crate ____ 3.25 Hot house leaf, per bu. __________ 60c Home grown head, per bu. ______ 1.25 Lemons — As predicted by the Tradesman, the price jumped nearly a dollar a day during the past week. To-day’s quotations are as follows: SOQ) Sunkist: (0 $14.00 SOO Sunkist 14.00 o00 Red Ball 232 13.00 g00 Red Ball 2.0 13.00 Limes—$2 per box, New Potatoes—Virginia stock $3 per bbl, Ordnges—Fancy Sunkist California Valencias are now sold as follows: Oe $6.25 EE es Ee 6.00 Ae 6.00 2 EE ene 5.50 i 5.25 Re ee 4.75 ye SESE SOI Eee eee ee 4.25 " 5 BAS ee 4.25 Onions—California, $1.75 per 50 Ib. sack, Parsley—50c per doz. bunches, Peppers—Green from Florida, 60c per doz. Pieplant—75c per bu. for home grown. Potatoes—Home grown, 90c per bu.; Idaho, $2.40 per 100 Ib. sack. Poultry—Wilson & Company pay as follows: Freavy fowls 2223 l6c Tieht fowls 2225 13c Ducks 222500 14c Geese 22 222 ee 12c Spinach—Spring, 50c per bu. ‘Strawberries—$1.50@1.75 per 16 qt. crate. This weeek will wind up the crop in Central Michigan. Tomatoes—90c per 10 Ib. container, Southern grown; home grown hot house, 85c for 7 Ib. basket. Turnips—60c per doz. for Louisville. Veal Calves — Wilson & Company pay as follows: Baney oso ee --. 10%@l11c Good {25 8 ee 9c Medium 22.002 8c Poor 2253 ee 8c Watermelons—40@60c apiece for Florida stock, —_+->—__ A Business Man’s Philosophy. Not all manufacturers of goods on a mass-production basis are alive to an important change that has occurred in their market within the decade. The opinion seems to prevail among many people that if an article is pro- duced to be sold at_a low price it must reflect cheap taste in design. When some one protests that the article might have been produced at even less expense if the doodads and_ fancy scrolls had been omitted, the answer is: “But that’s wht the lowbrows like.” The point to be made here is that to-day the people with relatively small incomes are not necessarily lowbrows. Millions of young men and women are attending high school and college and they are getting married on pitifully small incomes. They include young doctérs, lawyers and engineers and young business men and women. They have a healthy appreciation of line and color and workmanship. Often, however, they must patron- ize antique shops or second-hand stores to (find anything worth owning at a price which they can afford to pay. Much of the new furniture and other fixings, if priced low, is pleasing only to morons, because the super- fluous decoration offends good taste. Yet buyers in a few big stores say that they have tapped a gold mine by supplying the demand that exists for well-made, well-designed home fur- nishings at modest prices. Intelligent women flock to these stores where they find articles that are not only cheap but good. William Feather. —_2->____ Razzes the Scotch. A Scotchman had two tickets for a banquet with the word “gratis” writ- ten through the center. Not knowing the meaning of the word, h- did not attend the banquet The next morn- ing be was found dead beside a dic- tionary. q ‘ | q | MICHIGAN TRADESMAN July 1, 1931 DETROIT DOINGS. Late Business News From Michigan’s Metropolis. Judge Leland W. Carr, of the 30th Judicial District, will sit as a one-man grand jury to probe the activities of agents, directors and officials of the Federai Bond & Mortgage Co., of De- troit, now in the hands of a receiver and which sold more than $30,000,000 worth of real estate mortgage bonds and high interest bearing debenture notes. Prosecuting Attorney John Wendell Bird, upon whose petition the grand jury probe results, is gathering a mass of testimony he will present. Prosecutor Bird’s petition followed a complaint made and signed by A. E. Walters, of Holt, and Ed. A. Nowack, publisher of the Michigan State Digest, a resident of East Lansing. Fraud is alleged. The Federal Bond & Mortgage Co. has advertised itself as the oldest mort- gage bond house in Michigan. It is incorporated under the laws of Vir- ginia. To-day it is in Federal court receivership. Judge Alfred J. Murphy, nestor of the Wayne Circuit bench, is president of the insolvent corporation ‘and has been for almost fifteen years. Felix J. Mahler is vice-president and at one time drew $25,000 a year salary. Until May 16, about the date of receiv- ership, the law firm of Stevenson, But- zel, Eaman & Long, of Detroit served the company as counsel. Leo Butzel, member of the firm, is listed as a stock- holder of the Federal Bond & Mort- gage Co., as is Ike Vogel, New York City; Prof. E. A. Lyman, Ypsilanti; L. S. Ottenheimer, Toledo; L. J. Fel- senthal, Toledo; May Hamburger and Nettie Salzenstein, Chicago; Harvey Cornwell, sales manager and vice-pres- ident of Ann Arbor and Detroit; Perry F, Powers, Jr., of Cadillac, Northwest- western Michigan representative of the company. The complaint upon which Prose- cutor Bird bases his petition sets forth that over a period of five years or more prior to Jan. 1, 1931, certain agents of the company operated in the county of Ingham selling bonds of various issues covering real property in Detroit. It is set forth that some of the bonds represented original issues and subse- quent financing schemes of various kinds and that in the course of the activities of the agents and of various officers and directors of the insolvent company about $2,000,000 worth of bonds were sold in Ingham county, many of those investments according to the complaint, representing the life savings and meager incomes of relative- ly poor individuals. It is alleged the company’s represen- tatives sold first mortgage bonds issued on certain real estate and then, with- out the company retiring such bonds following foreclosure, sold another set of first mortgage bonds covering the same property but described by a dif- ferent name. In addition to such double mortgage issues it is charged the com- pany organized the Allied Properties Corporation, offering the public $850,- 000 of the authorized $1,250,000 worth of 7 per cent. debenture notes and that the security pledged in this corporation consisted principally of fourteen differ- ent apartment buildings in Detroit which not only had been all previously subjected to double mortgage issues but some of which were pledged still further in the Clifford Realty Invest- ment Co., another questionable off- spring of the Federal Bond & Mort- gage Co. In tracing the history of one of the mortgage bonds owned by A. E. Wal- ters, of Holt, Prosecutor Bird has dis- covered that this issue was originally dated Nov. 1, 1924, and called “Dover Court Apartments.” This was a 7 per cent. issue in the sum of $225,000. This issue was approved as to title and legal- ity ‘by the law firm of Stevenson, But- zel, Eaman & Long, of Detroit. The issue encountered reverses. A foreclosure by the company, acting as trustee, resulted and on May 15, 1930, a new $200,000 issue on the identical property but called “Redmond Apart- ments” appeared. This issue was ap- proved, as to title and legality, accord- ing to circular, by Messrs. Stevenson, Butzel, Eaman & Long, the same law firm which approved the first issue. The original bonds were still outstand- ing. Using some of the second or “double” issue bonds, as well as bonds of other issues, the company made an effort to trade the holders of the first bonds, which by this time had had their security taken entirely away, for the newer issue. In this they were quite successful but they failed to re- cover about $20,000 of the first issue. These bonds still are being held in various sections. As time went on, the investigation discloses the company encountering ad- ditional difficulties. On May 15, 1930, the same date the second issue of first mortgage bonds was placed on the Dover Court Apartments under the name of the Redmond Apartments, the Clifford Realty Investment Co. enters the picture with an offer of $220,000 in collateral trust 7 per cent. gold notes, Four apartment houses are pledg- ed in this issue as the security for the loan.. Here again is found the Dover Court Apartments, but not under that name or as the Redmond Apartments, thank you. In this circular the iden- tical property twice subjected to first mortgage bonds totalling $425,000 in the aggregate is referred to only as Number 1927 Pingree avenue, Detroit, with a mager description of building and land only. The other three apart- ment houses listed as security back of this collateral trust note issue are also all doubly mortgaged. While two first mortgages and a trust note issue ought to satisfy most promoters the Federal crowd went still farther. On Oct. 30, 1930, there ap- peared $850,000 worth of “debenture notes,” bearing 7 per cent. interest and carrying “voting stock bonus.” As security for this issue—a total of $1,- 250,000—the company mentioned, with- out identifying the properties, that fourteen apartment houses in Detroit were pledged. Tracing the identity of these pledges through an audit Prose- cutor Bird discovered that his old friend the “Dover” apartments, alias “Redmond,” alias 1927 Pingree,”’ was again pledged and that the fourteen pieces of property pledged were all en- cumbered, all of them with double first mortgages and some with a third collateral trust note thrown in for good measure. Prosecutor Bird, during the course of his investigation has learned of at least twelve apartment house loans floated by the company which have ‘double “first” mortgage issues. out- standing and which are not only in default but which are further encum- bered by sale of collateral trust notes and debentures. In this quadruple financing, using de- faulted properties, the Federal Bond & Mortgage Co. turned over a total of $5,185,000. Federal Bond & Mortgage Co., dur- ing the fifteen years of its existence sold bonds on about 125 loans. More than half are already in default and new ones are constantly being added to the list. Pitiful tales of privation due to the loss of investment are reaching the prosecutor. The type of bon: sold by the insolvent company held a peculiar appeal for working folks who managed to save a few dollars and for teachers, widows and the like. It develops that Judge Murphy sign- ed all the papers dealing with the ques- tionable mortgages. The jurist de- clares, however, that he did not know what he was signing, that he assumed the papers as they reached him were proper. His salary as president is re- ported as from $7,500 to $15,000 a year. His -salary as judge is about $15,000. According to the circulars describing the double mortgage issues Stevenson, Butzel, Eaman & Long approved “title and legality” of every issue except one. These circulars are in possession of the prosecutor. In the matter of Allied Properties Corporation the circular is- sued to boost the loan solemnly de- clares the entire issue had been approv- ed by Stevenson, Butzel, Eaman & Long. This issue is characterized by bond men as one of the worst swirdles perpetrated upon Michigan investors in a long time. Stevenson, Butzel, Eaman & Long deny they authorized use of their name in this issue. The scope of the grand jury enquiry will include the Michigan Securities Commission, it is planned, to determine by what method the Commisison acts to allow approval of such issues as ar- rest the attention of the prosecutor to date, and also to determine if any ma- terial misrepresentations had been made in order to obtain approval of the Commission. According to the audit made of the company’s affairs the public to-day holds around $500,000 worti of the first issues of double mortgage bonds back of which there is utterly no security. The company, through violating terms of its trusteeships, and by juggling funds received by it and intended for other purposes, continued paying ma- turing interest and principal on the worthless bond issues. It was because of this clever man- ipulation over a period of years that the company survived. With interest and maturity payments always made on the dot investors were lulled into a sense of false security. Other ouses commenced the default on interest and principal payments. But not the Fed- eral so their securities were selling bet- ter than ever, even though they were utterly rotten as to value. This kind of manipulation spelled its own ruin, however, and prevented the company, despite its tremendous ef- forts, to recover from the holders all the worthless bonds they held. Owners of such bonds in many instances, when meeting company requests to trade them in because they were “sick” loans, refused because of the steady interest payments they had received. Many wanted to trade for cash only, times being what they are, while others de- manded a security the company could not produce.—Michigan State Digest. William Axelrod, trading as the Grand Merchant Tailor, has filed a voluntary bankruptcy petition in the U. S. District Court here, listing lia- bilities of $16,182 and assets of $3,183. Involuntary bankruptcy proceedings have been filed in the U. 'S. District Court here against Isadore and Sig- mund Leibovitz, individually and trad- ing as L. & L. 5 Cent to $5 Store, by Fixel & Fixel, attorneys, representing M. Starr Co., $250; Edson Moore & Co., $150; A. Krolik & Co., $300. , Meyer Starr, prominent Mason, and for forty years a resident of Detroit, died in Grace hospital at 12:35 a. m. Sunday, at the age of 61. His death was due to a heart attack. Mr. Starr was senior member of the firm of M. Starr & Co., and for most of his life had been in the wholesale silk and dress goods business, recently with his son-in-law, J. E. Weingarden, 162 East Jefferson avenue. He was born in Russia. He was a member of Per- fection lodge No. 486, F. and A. M.;: Michigan Sovereign Consistory: Mos- lem Shrine; Knights of Pythias, No. 55, and the congregation of Shaarey Zedek. He is survived by his daugh- ter, Mrs. Fay “Weingarden, 1127 Edi- son avenue, with whom he made his home, and three grandchildren, New- ton, Leon and Jerome. —_+<--__ Electrical Goods Orders Ahead. Indications of a normal Fall volume of trade in the household electrical equipment field are reported by the manufacturers. Jobbers have complet- ed practically all their buying at this time and their purchases run from 5 to 10 per cent. over the total booked up to the end of July last year. Deliv- eries on most of the business written to date will be made in August. Some concern is expressed by sales agenis at the failure of large retail establish- ments to place preliminary orders. Or- dinarily, the retail stores send buyers into the market to sample Fall lines early in June, but they have shown little interest in the new goods to date. —_>++___ I believe that, as the years go by, appreciation of the finer relationships of business will increase, confidence in each other will be broadened, fairness to all will become second nature, and as a result industry will improve its own condition by better serving the public welfare. And—let’s quit harping upon depression. Let’s talk better times, Sod ee x * he ‘ = | « e e « oe ' vi ~~ » » a z % ‘ AG 4 a * a e e i ee. * July 1, 1931 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. The Federal Trade Commission has dismissed a complaint charging the Rex Co., Kansas City, manufacturers of insecticides and fungicides, with un- fair methods of competition in main- taining resale prices. Dismissal was ordered because the company had. dis- continued the practices alleged prior to issuance of the complaint. A complaint charging Geiger Candy Co., Indianapolis, with unfair methods of competition in the sale of its prod- uct, has been dismissed by the Federal Trade Commission because the com- pany has been adjudicated bankrupt and no longer manufactures and sells candy. The Federal Trade Commission dis- missed a complaint charging Benedict Stone, Inc., New York, with unfair methods of competition in the sale of its product, a composition block called “Benedict Stone.” The Commission bases its dismissal on the decision of the United States ‘Circuit Court of Ap- peals, Fifth Circuit, New Orleans, in the matter of Federal Trade Commis- sion against Arnold Stone Co. The Federal Trade Commission has dismissed a complaint charging Zapon Leather Cloth Co., Wilmington, Del., with unfair methods of competition in the sales description of artificial leather products. Dismissal was ordered be- cause the company had gone out of business and been dissolved as a cor- poration before the Commission’s com- plaint was issued. The publisher of a newspaper with a large circulation among colored peo- ple, printed alleged false and mislead- ing advertisements of a vendor selling so-called lucky stones, charms and sex books. Signing a stipulation with the Federal Trade Commission it was agreed that if the Commission would not include the publisher as a joint respondent with the advertiser, the publisher would discontinue printing the advertisements complained of until proceedings against the advertiser have been disposed of by the Commission, and would then observe and be bound by whatever action the Commission would take. An individual selling alleged reme- dies for diseases of animals, signed a stipulation with the Federal Trade Commission agreeing to stop using in her advertising matter statements tend- ing to deceive buyers into believing that the Department of Agriculture or any other department, bureau, or branch of the United States Govern- ment has endorsed her products, when this is not true. She also agreed to cease using words which would erron- eously imply that her remedies are ef- fective in the treatment of all types of worms, Provision is made that when the product is adapted as a treatment for a particular type of worm and such a word as “Worm” is used to desig- nate the compound, the word should MICHIGAN TRADESMAN he accompanied by some other word in type equally as conspicuous so as to clearly indicate the particular species of worm for which the preparation is adapted to be used as a treatment. The respondent also agreed to cease use of any representations which would confuse the public into believing that her products are an effective treatment or cure for such other diseases as “run- ning” or “barking” fits, “sore mouth” or “black tongue,’ when such are not the facts. The Federal Trade Commission dis- missed a complaint charging Mulhens & Kropff, Inc., New York, with unfair methods of competition in the sale of its products, which include perfumes, toilet water, soap, and bath salts. Dis- missal was ordered following a decision in the U. S. District Court for the Southern District of New York and U.S. Circuit Court of Appeals, Second Circuit, New York, in a case between the respondent and Ferdinand Mulhens involving practically the same subject matter as the Commission’s complaint. Consideration was also given the fact that Ferdinand Mulhens has taken over the business of Mulhens & Kropff so that the latter will no longer engage in the business in which it was alleged it was using unfair methods of com- petition. Malt products manufactured in the United States are not to be described as of Canadian origin and as imported into the United States, according to an order of the Federal Trade Commis- sion to Canada’s Pride Products Co., Inc., of New York. This company sells a beverage which is labeled and advertised as “Canada’s Pride Malt Hop—Malt Syrup Hop Flavored.” Be- neath these words appeared illustra- tions of the map of Canada or an out- line suggesting the Dominion of Cana- da. Labels contained also the follow- ing legend: “We guarantee that only the freshest and purest ingredients have been used in the manufacture of Cana- da’s Pride Malthop. In Canada, In- ternational Products Sales Co., Ltd., Truro, N. S.; International Products Co., sole distributors, New York City, N. Y.” The Commission found that the product called “Canada’s Pride Malthop” is manufactured in the Unit- ed States for the respondent ‘by Jacob Rupport Co., formerly known as Jacob Ruppert Brewery Co., in New York. None of the ingredients of the product originated in Canada or were imported therefrom into the United States. The order specifically prohibits the use of the corporate name, “Canada’s Pride Products Co., Inc.,” or the words “Canada’s Pride Malthop” in advertis- ing and selling any malt syrup or malt syrup product which has not been made in Canada and imported to the United States therefrom, and not man- ufactured from ingredients originating in Canada, or any corporate name or any word or words including the word Canada or any map or other illustra- tion of Canada, unless accompanied by apt and adequate words in immediate conjunction therewith and_ equally conspicuous, clearly showing that the products have not been manufactured in Canada or from out of ingredients originating or produced in ‘Canada. Advertising by means of German names and phrases which imply that the company’s malt syrup is a foreign product imported into the United States, is enjoined by the Federal Trade Commission in an order to Benburk, Inc., Boston. Specifically, the com- pany is ordered not to offer for sale malt syrup products in advertisements containing, or in cans bearing, a repre- sentation of the German iron cross, with the words “Gott Mit Uns,” or ‘Imported Hop Flavored,” “100 per cent. Hop Flavored,” “Imported,” the abbreviation “Imp.’, or other words suggesting an imported product or a product flavored with imported hops, unless it is actually imported or is flav- ored with 100 per cent. imported hops. Likewise, the Commission prohibits the advertisement of products made in the United States entirely of domestic ma- terials by German names or pictures, unless there appear conspicuously in immediate conjunction therewith the phrase ‘‘Made in the United States, of domestic ingredients.” The company sold malt syrup products at wholesale, having purchased them from Jacob Ruppert, a New York corporation, which, on the order of Ben-Burk, Inc., distributes the syrups to retailers and jobbers. The products sold under Ger- man names were not manufactured in Germany or in Czecho-Slovakia, the beverage products of which countries have long ‘been regarded as superior in quality and as commanding a much higher price in the United States than the home grown hops. About Jan. 1, 1930, Ben-Burk, Inc., discontinued sell- ing malt syrups ‘bearing the words “Imported”, unless such products had been flavored 100 per cent. with for- eign hops and stopped use of the stamp with the iron cross and the words “Gott Mid Uns’, also placing on its various labels the words ‘Made in America.” It also ceased stenciling on its cartons the words “Special Light Three Pounds Imported.” However, it has been, and still is, the respondent’s usage to print on containers of prod- ucts which have no imported ingredi- ents, certain labels carrying the foreign names. The Federal Trade Commission has ordered Kromo Plate Corporation, New York, to cease representing that its product, a liquid containing in solu- tion a small amount of silver, produces a chromium plating on metals, when the fact is it only deposits a slight quantity of silver on the metals. Chromium plating results from a pro- cess of electrical plating and has, when finished, an appearance like silver. Chromium plating by an electro-plating process has been practiced extensively in this country for about five years in a_well known and durable form. The Kromo company is ordered spe- cifically to stop using the words “Chromium,” “Chrome,” “Chromo” or any phonetic form of such words, as ‘Kromo,” either alone or in connection with the words plate, plating, polish, or polishing, on container labels to describe either the compound or the 2 7 plating or other effect claimed to be produced on metal objects by means of its application thereto, unless or until chromium metal is a substantial constituent of such compound, or the plating or other effect is substantially of or derived from chromium metal. Making the foregoing claims in letters or circulars sent to agents or salesmen and in newspaper and other types of advertising, is also ordered discontinued as is the instruction of salesmen to represent to the public that the use of the company’s compound on certain automobile parts or other metal objects products chromium plate or chromium plating. “Mercurochrome”’, the trade name for a well known antiseptic produced by a Baltimore pharmaceutical labor- atory, is not to be used by another concern to _ describe a_ preparation which is not mercurochrome, the Fed- eral Trade Commssion rules in an or- der to Maurice Talmage, Chicago, trad- ing as DeBestt Chemical Co. The Commission specifically orders Tal- madge to cease representing that his so-called antiseptics are “Mercuro- chrome” unless compounded from the chemical formula for “Mercurochrome”, which is technically known as “dis- odium salt of dibrom-oxymercuri-flu- orescein.” Talmadge designated his preparation as “Mercurochrome H. W. D. Two Per Cent. Solution,” repre- senting it as a general antiseptic for use in place of iodine. The Commission directs him to cease representing the solution by use of that expression un- less the preparation advertised is a 2 per cent. solution of the disodium salt compound of which mercurochrome is composed, and which salt has been produced in the pharmaceutical labora- tories of Hynson, Wescott & Dunning, Baltimore. In its findings the Com- mission declares that mercurochrome has been on the market and sold in the form of a 2 per cent. solution pos- sessing a deep cherry color, for use as a general antiseptic, and has been rec- ognized and identified both by the med- ical profession and the public by its tradé name, “Mercurochrome,” and its striking color in solution. The color is not artificially produced. The process of production is patented by Hynson, Westcott & Dunning, and is sold un- der that trade name with the accom- panying initials “H. W. D.” The Commission found that the Chicago concern’s preparation was a spurious product containing little if any mercu- rochrome. —_+++____ Men’s Wear Sales Hold Up. Despite .spotty weather conditions, retail sales of men’s clothing and fur- nishings hold up fairly well and the volume of business compares favorably with other weeks of the month, store executives reported. A good response to the ‘Summer clearance sales inaugu- rated by several stores is reported, but the most favorable showings are made by those stores which have steadily gained in the sale of regular merchan- dise since the beginning of the year. Summer goods, particularly in furnish- ings, are most active, with some sales of lightweight clothing being made. THE LOST CONTINENT. Romance displays an amazing vital- ity, even in these days of scientific cer- tainty. A discovery of two lonely and lifeless islands off the coast of Brazil has immediately revived a legend of long ago. The folklore of many na- tions tells of islands and even a great continent lying somewhere to the west of Europe. Plato quoted the priests of Egypt in confirmation of the exist- ence of Atlantis, not far beyond the Pillars of Hercules. Later writers re- ferred to the Fortunate Islands, the Isle of Avalon, the Island of Seven Cities and many others, and some car- tographers mapped their position in the Atlantic Ocean. Navigation eventually denied the ex- istence of such legendary lands, but science was not quite so_ skeptical. There are curious evidences in zoology and ethnology of some prehistoric con- nection by land between the continents of Europe and America. One strange speculation presents the theory that ail the land on the surface of the earth is adrift on a subterranean sea of mol- ten matter, lying perhaps for miles down, and that Europe and America were once one but have slowly sep- arated. The contours of the two con- tinents can be fitted together in a fash- ion to make this seem remotely possi- ble. For one reason and another science does not deny the possibility of lost lands in the Atlantic and admits that the legends of old may be the hazy recollection of their existence, It is. known that the skin of the earth is constantly uneasy, rising here and sinking there in slow geographic changes. There are volcanic areas far beneath the sea and_ extraordinary things have come to pass in their neigh- borhood. Islands have been known to disappear, sometimes in volcanic ex- plosions and sometimes by sinking slowly out of sight. And it is sup- posed that the two lonely rocks off the coast of Brazil have been pushed up from the depths by seismic forces. There is a romantic possibility that they do foretell the emergence -of the lost continent or some archipelago vaguely remembered in racial tradition. Meanwhile they have a practical im- portance which sends the cruisers of several nations racing to find and claim them. Any land in the South Atlantic is a potential base for aircraft and may be valuable. If the mountain tops of ancient Atlantis are actually appearing again, civilization is likely to appro- priate them at once to the most mod- ern uses. SENTIMENT IMPROVED. The over-night change in sentiment brought about by the move for a year’s holiday on international debts was easily the feature of the week’s de- velopments in general business. The security and commodity markets re- flected this mental improvement by substantial price advances in many cases. It was too soon, of course, to expect definite indications of actual gains in industry, although predictions were freely made that these increases should promptly follow the rise in securities and firming commodities. The An- nalist weekly price index advanced for MICHIGAN TRADESMAN the second week to 161.8, with all but two commodity groups higher. Dun’s list for the week, a later compilation, disclosed thirty-three advances as against twenty--five declines. Unaffected as they were by more recent developments, the basic activi- ties represented in the weekly business index for the week ended June 20 in combination moved down to a new low for the depression, despite a gain in electric power output and an estimated rise in car loadings. The report of the Labor Federation for the early part of the month noted increasing unemploy- ment. A forecast of business failures for June indicated that they will make a better showing. The increase in num- ber of defaults for the first half of the year, it was estimated, will probably be about 10 per cent., with a similar rise in liabilities. As far as changed sentiment is con- cerned, and it is a highly important factor at this stage in a depression, it remains to be seen just how far it will reduce cautious operations. After all, where there are large commodity surpluses it is rather difficult to see how they can be cut down merely by a mental attitude. Nevertheless, stocks always look larger when there is little business in sight and smaller when prospects or actual sales improve, Then, too, price advances may mod- erate credit restrictions and open the way to new and larger scale manufac- turing operations. PRODUCTION COSTS. If more educational work was done in industry of the type offered during the week by the Cotton-Textile Insti- tute in explaining why producers of narrow sheeting should guard against overproduction in coming months, there would probably be a much smal- ler demand for red ink with which to set down losses. After reviewing the condition of the industry, George A. Sloan, president of the institute, pre- sented a study made by the cost section of the organization to show the losses resulting from double-shift operations and those incurred when the plans re- mained idle on the prevailing basis of prices. The figures disclosed that a double- shift mill, producing 100,000 pounds weekly with its costs reduced to a minimum, will lose $1,640 per week at present price levels before depreciation or interest, while the same mill if idle will lose only $720 on the same basis. A mill would thus dissipate its assets less rapidly by remaining idle than by operating even a double shift on the prices prevailing. This problem in costs is only one of a number on which many produc- ers are apparently satisfied to work out by rule of thumb or tradition rather than by accurate analysis. It is con- stantly assumed that by double-shift operations costs are almost halved, and yet investigation discloses that such savings are rarely attained. The bear- ing of machinery investments and ob- solescence, insurance, quality of output and many other factors under speeded- up production, is often overlooked, All these matters constitute a funda- mental division of trade association activity, and yet the amount of in- vestigation and education carried out along such lines is pitifully small and inadequate. Why can not organizations have experts prepare data on costs with the price element included? This would keep many members from oper- ating in the dark and also “in the red.” FAVORS DEBT HOLIDAY. ‘Commendation of President Hoover’s move for an international debt holiday has been warm and general, and most comment has emphasized the opinion that an agreement on his proposal will go a long way toward opening up the clogged channels of trade among coun- tries. Criticism has been ‘sparingly issued and has not dwelt on the fact that the President’s action was prac- tically forced, that the situation for’ which a remedy is now proposed has developed very largely because of ex- treme tariff action by those who are now compelled to mitigate its effects, and, finally, that the ultimate decision rests with Congress, which was given no opportunity at its last session to pass on the quetion, even though it was almost as pressing then as it is now. Very: little attention, also, has been given to the effect upon domestic tax- ation, although the latter is a prime issue now that the treasury deficit has grown to such large proportions. The economies which the administration has recently been striving to obtain in reducing the budgets of various de- partments shape up as very small in- deed compared with the huge sum which taxpayers must assume if war debt payments cease for a year. Nevertheless, it is proper to imag- ine that, if the debt holiday does speed up business recovery in this country, the results would well warrant even so large a cost. Ordinarily, business interests do not object very strenuous- ly to paying higher taxes when they have plenty of the wherewithal to meet them. Even those parties and organ- izations who are constantly campaign- ing against the rising cost of taxation will probably remain silent upon this occasion, although they make the heavens ring when so sensible a project as unemployment insurance is pro- posed. DRY GOODS CONDITIONS. Retail trade during the past week has held up quite well to its recently improved level. Reports from stores in this vicinity are favorable and ad- vices from other sections of the coun- try note gains due to warmer weather. Dress acecssories and Summer house furnishings are active. Silverware has been making sales records. Men’s wear volume for the month is much improv- ed over what it was. Up to the middle of June sales re- sults in this area ran about 3 per cent. under a year ago and it is believed that the entire month may wind up at ap- proximately that decline, which would be much better than the May compati« son. June this year had one more busi- ness day. From all accounts, the sales compari- sons for the month will disclose wide variations between individual stores. July 1, 1931 A few of them have been equaling or improving on last year’s figures, while some rather severe declines are shown in other cases. Aggressive promotions are figuring most prominently in re- sults. The wholesale markets are quite busy with orders for goods which will be featured in sales after the holiday. Visiting buyers find that surplus stocks of desirable lines are scarce. On the other hand, producers are geared up for very quick filling of orders as a rule. Prices are undoubtedly strength- ening in many lines and a record week for sales has been enjoyed in cotton goods, THE PLANE’S NEW RIVAL. Some of the records which went into the air on the invention of the airplane may be brought back to the earth by the application of aeronautical experi- ence to land transportation. The “Zep- pelin on wheels,” a streamlined railroad coach driven ‘by a propeller, has beaten the speed of a commercial airplane of simlar power over a 160-mile course. It is claimed to have reached a top speed of 143 miles an hour, This may eventually mean serious competition for the airplane, particu- larly in regular transportation between busy cities. Aside from the hazards of high speeds, there is an advantage of safety in a vehicle which rests its weight on the ground and is guided by steel rails. The relation of pay load to horse power is bound to be better, moreover, in a craft that need not spend half its strength in holding itself in the air. The airplane, however, has an endur- ing advantage in its mobility, so far as it is not too greatly dependent on established airways. Possibly it will eventually have the same relation to these propeller-driven trains as the automobile does to the railroad coach. This pessibility fits rather well with the growing conviction that the most startling progress in aviation during the. next decade will be the develop- ment and use of aircraft for private ownership and operation rather than in the field of commercial transporta- tion. ONE GANG’S HISTORY. In order to verify the saying that “crime does not pay” and to strip off some of the false glamour and romance with which youth tends to invest gang- sters and gunmen, Mr. Johnson, the Federal District Attorney at Chicago, who brought about the indictment of Capone, has painstakingly traced the history of one gang of forty-seven members that was formed soon after the close of the kaiser’s war. Within the space of ten years five were killed by police and four by their own asso- ciates on suspicion of treachery, twelve were sent to prison, three were maimed by police bullets and reduced to beg- gary, six others became derelicts, four reformed and six are still “moderately . successful.” The careers of four could not be traced. Three others are be- lieved to be still engaged in criminal activities... The wretched finish of most lives of crime is a commonplace to every experienced police official. cee tama et nee tn mm OA lig ‘ eo a f> 6 ® » € ¥ . *. ” ¢ 1 ao « July 1, 1931 MICHIGAN .TRADESMAN : 9 OUT AROUND. Things Seen and Heard on a Week End Trip. thermometer With the dancing ‘around 94 degrees in the shade last Saturday, the only relief I could sug- gest was a hugging trip—hugging good old Lake ‘Michigan. In carrying out this plan I was doomed to dis- appointment, because with a light Northeast wind, the lake shore was actually warmer than the interior. The only livable spot I could locate was the soft drink dispensary at Highland Park, where [| tarried until I was afraid [ had worn out my welcome. I promised some of my readers last week that I would undertake to assist them in reaching a conclusion as to what disposition they should make of their defaulted ‘Straus bonds and the apparently unfair proposition made by associates of the Straus crowd to fur- ther gouge the present holders of the bonds. [ think I have succeeded in making some headway in that direc- tion. |My 'first enquiry was to George F. Mackenzie, ‘Chairman of the Michi- gan ‘Securities (Commission, who has — always been very helpful to me in mat- ters of this kind. Mr, Mackenzie is conceded to be the strongest man we have ever had in that position. He has probably made some mistakes— we all make mistakes in relying on the statements of friends who subsequent- ly prove to be misinformed or unfaith- ful—but his method of conducting the duties of the important position en- trusted to him have been above re- proach and entitled to much com- mendation. !\Mr. Mackenzie promptly replied to my enquiry as follows: Lansing, June 26—In reply to your letter concerning the plan of ‘Straus 3rothers Investment ‘Co. to refinance its defaulted bond issues, you are ad- vised that we have not had a plan pre- sented to this Commission in a formal way concerning this re-organization. Mr. Kelly, their attorney, however, has presented a general plan in an in- formal manner. We are enclosing herewith copy of a letter from Mr. Kelly, addressed to this Commission, which we believe will give you an idea in a general way as to their plans in this mater. After reading this letter you will, no doubt, agree that in some instances where the percentage of new bonds to be issued to the old bondholders is a large one that the plan would, no doubt, be very fair to the investor, due to the depress- ed condition of real estate values and real estate bonds. you can see that a hardship might be imposed upon the investor should the percentage of new bonds to be given him be a low one. None of the issues to be refinanced on (Michigan properties have been placed before this ‘Commission and we have advised the Michigan public that we do not believe it wise to deposit their bonds with a bondholders’ pro- tective committee unless such commit- tee gives them in detail the plan which they have in mind to effect the re- organization. In other words, we be- lieve that a specific plan for each specific property should be furnished the bondholder, rather than a general plan pertaining to all the properties on which bond issues are in default. You can rest assured that if the ap- plication for these new issues is pre- sented to this ‘Commission that we will endeavor to see that the public of Michigan is protected to the best of our ability. There is some question as to whether or not these issues will ‘Correspondingly, - have to be qualified in this State, due to the fact that all the bonds are sent to ‘Chicago and the new bonds issued in that State. However, we believe it is the intention of Straus Brothers Investment ‘Co. to make such applica- tions. We trust that this information will aid you in answering the enquiries ad- dressed to your paper. We appreciate your inserting the “Warning to Investors” in your pub- lication, George F. ‘Mackenzie. ‘Chairman ‘Michigan ‘Securities Com- mission, The letter mentioned by (Mr. ‘Mac- kenzie, now on [file in the office of the Commission is as follows: A few weeks ago while [, was in Lansing, I discussed with you the pro- posed plan which had been sanctioned by our company for the benefit of holders of first mortgage bonds under- written, issued or sold by or through our company, which, principally be- cause of present depressed economic condition, have defaulted in the pay- ment of either principal, interest or both, or in the terms of the indenture securing which bonds, defaults other than payment of interest and/or prin- cipal have occurred, such as non-pay- ment of taxes, etc. I informed you at that time that it was proposed to create a common law trust and that, under the plan, holders of defaulted bonds of certain issues would be permitted to deposit their bonds with a Chicago corporate trus- tee and receive in exchange therefor the following: 1. Trust bonds maturing not later than ten years after their date, bearing interest at the rate of 5 per cent. per annum, payable semi-annually, and se- cured by first lien upon all of the orig- inal first mortgage bonds deposited with the trustee, together with a ‘first lien upon the equity which the trust would acquire, with funds personally advanced by the trustees, in and to the real estate originally mortgaged and pledged as security for said first mort- gage bonds. These trust bonds are to be subject to previous retirement out of surplus earnings of the property set apart for that purpose by the Trustees and from one-half of the unused por- tion of annual depreciation charge per- mitted to be charged against gross earnings by the _ provisions of the agreement. 2. ‘Participating certificates, non- interest bearing, entitling the holder to a pro rata share in 50 per cent. of the net proceeds realized, from a refinanc- ing and/or sale of the trust property, over and above the total amount of trust bonds issued, which certificates will afford the holder the opportunity to share in the increase of real estate values which should result from a re- turn to normal conditions and to profit from the individual, experienced man- agement of the trustees. One common share in the trust for each $10 face amount of trust bonds issued to the depositing bond- holdeer, which will entitle the holder to share equally with the trustees in excess earnings over and above trust bond requirements and in the balance of proceeds and profits which should result from a sale or refinancing of the property. As you will perceive from an examination of the agreement to he enclosed, no distributions are permitted to be made upon ‘Common Shares until all trust obligations are paid and until a reserve for the pay- ment of the three next ensuing semi- annual interest installments have been / set apart and maintained. ‘After the equity to the mortgaged property has been acquired by the trust, the trustees wiil then operate and manage the same, advancing such cash as may be necessary to re- habilitate the property and thereby in- crease the net income thereof, and, consequently, its sale value. In consid- eration of their cash advances and for -ceive a number of their services in operating and manag- ing the property, the trustees will re- common = shares equivalent to the total which shall have been issued to depositing bond- holders. When I discussed the matter with you personally, I spoke along the lines that a general trust would be created in which bonds of all defaulted issues would be eligible for deposit. Inas- much as the development of an agree- ment and of plans for handling such an involved procedure would require con- siderable time and would not provide an immediate remedy for the situations by giving to the bondholders a secur- ity with an immediate interest earning power, and as an experiment to de- termine the workability of the trust plan itself, the whole idea was reduced for immediate application to one par- ticular issue, namely, “the ‘Glen Sheri- dan” issue of i\Chicago; other issues re- quiring attention to follow the same plan. The galley proof of the trust agreement which I am enclosing here- with contains all of the features of the original trust about which iI spoke to you and the agreement itself is in com- pleted form insofar as the trust ar- rangement is concerned, except for the fact that we have not consummated the draft of the trust bond indenture which is referred to in the agreement as Exhibit C. This trust bond inden- ture, we anticipate, will be completed within a few days and inasmuch as it will be in the same general form as the indenture securing ifirst mortgage bonds heretofore issued, I think it will be safe for you to go on the assump- tion that the terms thereof will be satisfactory. The indenture will, of course, be submitted to you for ap- proval before final and definite action is taken, I do not think it will be necessary for me to again call your attention to the advantages which will result to bondholders by becoming parties to the trust plan arrangement. The only other remedy for the present situation in connection with issues of this type would be the carrying out of fore- closure proceedings and the incurring of necessary and tremendous expenses in connection with the receivership ac- companying a foreclosure action. By reason of the peculiar foreclosure pro- cedure under the Illinois laws, the time before which the trustee under the first mortgage bond issue would be in ab- solute control of the property and its income might extend for as long a period as three years and any possibil- ity of making distributions during that period would be entirely problematical; consequently it would be distinctly advantageous if title to the property is acquired at the present time by the trust so as to remove the receivership possibility and its consequent expense and permit the net earnings to be dis- tributed to bondholders under the trust plan. We have felt that, if our com- pany could devise a plan which would accomplish two main objectives, we would have served our clients well. These objectives are: 1. A continuity of interest payment during present depressed conditions, and 2. The improvement and operation of the property in such manner as to increase the income and _ sales value and consequently make as certain as possible the ultimate return of the en- tire principal investment. So that you may have the main points of the enclosed agreement in mind before considering all of the phraseology of the agreement, I am enclosing herewith an abstract of the principal terms and provisions of the agreement in which you will note the following very important limitations upon the Trustees in connection with the management of the property: 1. No fees are paid to the trustees for their services as such. 2. Charges of any agency appoint- ed for the purpose of supervising the operation of the properties are limited to the regular fees prescribed for such services by the Chicago Real Estate Board. 3. The Illinois Securities Depart- ment having faith in the early return of ‘Chicago real estate valuations has requested that the power of the trus- tees to sell or dispose of the trust property within the first two years’ period be limited to a sale for not less than the original first mortgage bond issue, As an additional precautionary measure, we have insisted upon a fur- ther provision which prevents the trustees from disposing of the property at any time after said period of two years unless they shall procure from the appraisal committee of the Chicago Real Estate Board an appraisal of the property showing its valuation to be equal to or less than the proposed sales price. The trustees, as stated in the agree- ment, are Maurice H, Van Bergh, Gus- tave Frankel and Louis Frankel; the Messrs, Frankel are well known in ‘Chicago, operating at this time about thirty-five properties, all of which are successful. If any recommendations as to their financial standing, character or ability are required, enquiry may be made of the First National Bank of Chicago, the Central Trust Company of Illinois or the Chicago ‘Bank of Commerce. These gentlemen, upon consummation of each trust plan, will advance the funds necessary to acquire title to the equity and to rehabilitate the properties, thereby enhancing their values and the income which will be derived from their operation. Mr. Van Bergh is the president of our company and is acting as trustee in the interest of our bondholders so that our policy of rendering material ser- vice to our clients and endeavoring to protect their full investment will be continued at all times. ‘Taking the Glen Sheridan issue for an example, let us see what the result of a sale of the property for a sum of $400,000 would mean. JI do not think that a figure of $400,000 will be con- sidered as an excessive possibility in view of the fact that the original bond issue was $315,000 and in view of the excellent possibilities of increasing the present income valuation of the prop- erty by means of the capital improve- ments to be made and the experienced operation which will attend the build- ing, Out of said sale price of $400,000 the trust must first pay all the $157,000 in trust bonds (or such lessor amount as may be outstanding at the time) so that the holder of a $1,000 of the Glen Sheridan bond would have received on account of his holding a trust bond under the plan 2. 0 $500.00 Deducting said amount of $157,000 from the sale price, we ‘find that there remains the sum of $252,500 available for distribution among holders of par- ticipating certificates and common shares. According to the agreement, holders of participating certificates are entitled to share pro rata in 50 per cent. of this amount so that participat- ing certificate holders would collective- ly share in $126,250, or each owner of the interest represented by the partici- pating certificate delivered to the hold- er of $1,000 the Glen Sheridan bond would receive approximately__$400.80 The remaining amount of $126,250 would be divided equally among the holders of common shares. As one- half of these common shares are owned by the depositing bondholders and the other half by the trustees, the bond- holders as owners of common shares would receive a pro rata share of half of the remaining amount of $63,125 so that said $1,000 Glen Sheridan bond- holder would receive _._ $200.40 So that the bondholder would have re- ceived for his investment, in addition to the interest and dividends prior to the sale of the property a total OF et $1,101.20 and the trustee would have received 10 $200.40 for each common share held by them. I might mention that the plan cover- ed by the enclosed agreement was sub- mitted to holders of the Glen Sheridan bonds about two weeks ago. You will probably be interested in knowing the reaction of the bondholders to the present procedure. The Chicago Bank of Commerce reports that at the pres- ent time there has been deposited with it out of the original principal amount of $315,000 of outstanding the Glen Sheridan bonds a total of $238,600 of Glen Sheridan bonds representing ap- proximately 76 per cent of the toial. When I spoke to you about this plan while in Lansing, you were of the opin- ion that it would be very helpful in remedying the existing ifirst mortgage bond situation, and J feel sure that an examination of the plan will confirm your preliminary opinion. ‘Would you be so kind as to have an examination of the enclosed instrument made and permit me to discuss further the agree- ment and general plan and obtain your suggestions and reaction with regard to the same. James J. Kelly, Attorney Brothers Invest- ment Co. Straus I would ordinarily feel like apologiz- ing to my readers for giving place to so long a paper, but I feel I am justi- fied in doing so in this instance, be- cause, because it clearly shows the depth of deceit and plausibility a legal gentleman can go to in championing an unfair and—it seems to me—a dis- honest proposition. I cannot help ad- miring the clever manner in which the lawyer presents his proposition, much as | detest the effort he makes to give an unfair deal the appearance of fair- ness. [I am told that when the matter was presented to the court the flimsy statements of the atorney were given no consideration whatever by the pre- siding judge. I do not agree with Mr. Mackenzie that the proposition of the Straus gang was “fair to the investor,” because I maintain that when a bond house sells a customer a bond which goes bad it ‘is the bounden duty of the seller to stay by the proposition until every penny it is possible to recover is re- stored to the buyer—at no cost to the buyer. I am fully aware that most of the bond houses will sneer at this ex- pression on my part, but they can un- dertake to belittle my position until doomsday, without altering my belief that any bond house which fails to do as I have described or undertakes to plunder a man who is in_ trouble through his having been so unfortunate as to have had dealings with the bond house is dishonest to the nth degree. T have had many painful experiences of this character during the bond crisis ‘we are now passing through and when the present period of stress and un- certainty is over and the atmosphere has cleared up somewhat J propose to place on record in this department some things which will make some people I know squirm. They will naturally protest against the disclosure of my conclusions and some of them will probably hire clever lawyers to “protect their honor,” but they will find they are too late in the day for effective defense, because they have made their own record by: their own detestable actions and must stand or fall on the record they have them- MICHIGAN TRADESMAN selves written with so little regard for the rights of others. Among the people I appealed to in this emergency was a leading bond es- tablishment of Chicago, which wrote me as follows: Chicago, June 24—In accordance with your request, we are pleased to offer the following available data on the failure of the ‘Straus Bros. bond- house and the effort that is being made to divert a quarter of the proceeds of the bonds to a subsidiary organization. As we understand the situation, the Straus Brothers had a considerable amount of real estate bonds which were in default and a realty trust was organized with men by the names of Frankel and Van Burg as trustees. They had evolved a scheme whereby they tried to re-finance each individual bond on about a 50 per cent. basis, that is, each bondholder would get in exchange new bonds in the amount of 50 per cent., with the balance in par- ticipating stock. We were further ad- vised that these men held a 50 per cent. interest in the trust and if they could get this scheme to go through, they would be the gainer to the extent of $5,000,000 to $15,000,000. However, in the petition for bank- ruptcy of Straus Bros., stockholders and debenture holders of that company filed an intervening proposition stating that Frankel and Van Burg were un- dertaking such a drastic re-organiza- tion that they would benefit them- selves and cause fraud to the bond- holders. Apparently, their claims had considerable weight with the court as a restraining injunction is now in ef- fect which comes up for further hear- ing shortly. From what we can understand from the situation, it looks as though this is somewhat fraudulent and the best course for the bondholders is to follow the court proceedings in this connec- tion. For further information regard- ing Frankel and Van Burg, we suggest you write the Better Business Bureau of Detroit, Michigan. Iam glad Mr. Mackenzie agrees with me on one important feature— that resort to a protective committee is not to be considered by the holders of Straus bonds. This is about the last thing any bondholder should ever do unless he is seeking for an opportunity to burn up more good money. This statement will also be condemned by bankers, brokers and trust companies which have sponsored bond issues which should never have been made because of insufficient security and by lawyers who obtain fat fees for draw- ing the papers in cases of default, but I stand my ground and can marshal dozens of cases in support of my con- tention that “protective committees” are a delusion and a sham; that they never have made an honest bondholder a dollar and never will. I again repeat that I think I was very fortunate that I never permitted the names Straus Bros., Federal Bond and Mortgage Co. or American Bond and Mortgage to appear in the ad- vertising columns of the Tradesman. In the light of what has come to the surface during the past three months I would have had to hide my face in shame if I had responded to their entreaties or threats. It is interesting to note that the career of the Federal Bond and Mort- gage Co., of Detroit, is to- be reviewed by a one-man grand jury, with a view to fixing the responsibility for the fail- ure or the persons directly responsible therefor. I have good reason for be- lieving many dishonest practices were indulged in by the promotors, organ- izers and managers of this organiza- tion which ought to be opened up to the inspection of the investors who were so foolish as to entrust their good money to such a gang of ex- ploiters. A former port on Grand River is gradually being absorbed by the ca- pacious maw of the Construction Ma- terials Co. All of the land within a mile of the old town of Bass River has been acquired by the corporation nam- ed and will be excavated to the depth of fifty or sixty feet in order to utilize the deposit of gravel, which is claimed to be the most perfect of any gravel supply in the United States. It is well worth an automobile trip to Bass River to see how the excavating is being ac- complished. The most approved ma- chinery is in operation during the day time, six days a week. The great basins left by the excavations immediately fill with water from Grand River which enables the operators to float barges on which the gravel is conveyed to Grand Haven by tug for transfer across the lake. Bass River is reached by a fairly good road North from M_ 50 about three miles. A very picturesque road to the West leads to Grand Ha- ven. Some of the bayous along the route are very interesting. Bass River has been designatd as the head of navi- gation on Grand River by the War Department. A Government dredge is now at work between Bass River and Spring Lake creating a six foot channel all the way. Bass River was platted as Warren City in 1837. The plat contained about 400 lots, about one-quarter of the lots fronting on the river. The town be- came a contestant for the county seat of Ottawa county. In 1840 the county commissioners located the county seat in the so-called paper city, where only a few log houses had been erected. The county officers continued to function in Grand Haven and no change in loca- tion ever actually resulted from the official action of the commissioners. I am indebted to Lillie’s history of Otta- wa county for these facts. Three other “paper cities,’ as they are now called, started out with great flourishes of trumpets on Grand River nearly 100 years ago. Charleston was platted with 300 lots at the mouth of Trader’s Creek, two miles West of Lamont. The plat was recorded March 12, 1836. No physical evidence that the city ever existed now remains. There are a number of cottages on high stilts there, which has long been known as the Coopersville resort. Ottawa Center was platted in 1835. The plat was re- corded July 25. It was one of the numerous candidates for the county seat of Ottawa county. Newbury was platted in 1837. The plat was recorded June 25. Many locations of sawmills in the early days of river navigation were never platted. In most cases July 1, 1931 their names are forgotten and their lo- cations are practically obliterated. The Grand Rapids Association of Commerce appears to be functioning now with some degree of success for the first time in a dozen yars. I pre- sume the proper committees of the organization are doing their level best to bring about the rejuvenation of the Berkey & Gay plant, the closing of which involved the greatest crime ever committed against the city. From now on and forever more the name of Sim- mons will be a hissing and a scorn in the ears of every Grand Rapids citizen who loves her friends and detests the enemies who attempt to destroy her or impair her usefulness. E. A. Stowe. —_+++___ Ways of Profiting From the Tourist Trade. The last week in June I visited Dut- mer’s, Jackson’s, McQuade’s, the Ideal’ and other drug stores, not all in one town, but in West Michigan, and many were the calls for ‘Frozen Suckers,” “Arctic Lolly Pops” “Icicle Pies” or what have you? And dozens of times the reply was, ‘“We’re out, we will have more in an hour, or by noon.” At two confectionery stores when a certain popular soft drink was asked for, back came the answer, “Sorry, we cold so much the new lot on ice isn’t cold yet. What else will you have?” Not very heavy sales transactions, but from the trivial instances we step into the larger categories and find many summer lines demanded with the trade rather unprepared. It is just the keen discrimination—that sixth sense of merchandising—which puts a store ahead in the race for trade supremacy. If hot days create hot demands, the thing is to be on the job. It is quite interesting to survey hot weather mer- chandising all up and down the West Michigan __ playgrounds. Barbacue stands, urchins with their coaster wag- ons turned into lemonade stands, stuffy lunch rooms and greasy foods. In St. Joe, for instance, at noon the bill -of fair had on the menu, “Roast pork, fired sausage and_ scrambled eggs, liver and bacon, roast beef and Irish stew.” If the owner and waiters consumed that sort of food, no wonder they presented the appearance of wilted lettuce or worse. Of passing interest is the increasing display of electric refrigerators, which are proving a fine asset for many firms who have taken them on. Of course, with the fishing season so very late this year, June 25, those de- votees of the rod who predominate in this section of the country were out in droves and a bit of sidelight on how not to sell hardware or any other mer- chandise was handed out in Grand Ha- ven. A friend and I went into a store displaying sporting goods in the win- dow. On the main street, and appar- ently well stocked. “Some short shank hooks, the Cin- cinnati bass style, only small size.” The tall clerk yawned, reached for a flat compartment box and shoved it across the counter. He didn’t seem much in- terested. The hooks were all long shanks, nothing at all like those asked @a os ala July 1, 1931 MICHIGAN TRADESMAN 11 for. When my friend politely asked if they didn’t have what he wanted the clerk bristled up and said, belligerently, “Say, those are the only kind of hooks that we buy. They are the best assort- ment you can get and I wouldn’t use any other kind.” Naturally we went elsewhere for the hooks, Summertime ruffles tempers, induces yawns and lethargy, of fcourse, yet we have to remember the customers are perspiring as much as we are. Maybe more. It is hotter on the concrete than on the shady side of the store. We must remember, too, that summer money is just as essental as winter money. We may have to exert our- selves to be affable, smile, and handle the petty transactions, yet hot days don’t linger forever and summer cre- ates a steady flow of extra money. In fact, when we read Dun and Bradstreet reports we find an opti- mistic note when hot weather swings up to bat. The seasonal sales are on. Things are moving ahead. So don’t cuss hot weather. Remember, if we didn’t have any seasons to urge folks to keep changing, buying and spending it would be just too bad. Cool window displays right now are in order. In Muskegon one window had a lot of white cotton roughed over the entire floor and sprinkled with glittering snow powder, a brass bound tub of ice crystals (glass) and a lot of soft drinks, that was the center piece —that winter setiing just made you unable to resist the urge to step right inside and imbibe a cooling draught. Have you ever thought what. effect real winter settings in your display window mean during the summer? We often see winter scenes in windows in winter, but they have added punch in summer, Figure this out. With thou- sands of tourists flocking over the land- scape and the town garages busy, those good fountains and soft drink spots, located right near a super-service station, can do a nice bit of business by having a young chap or even a girl in cool white attire hand an invitation to the perspiring, dry and thirsty pas- sengers. ‘Ask the attendant to direct you to our big cold drinks—immediate service—popular prices. Cool off and enjoy your trip. Jones Drug Store.” A Traverse City hardware man gives folks who display any signs of fishing tackle on their cars, those big straw fishing hats. Cost around 80 cents per dozen and the hat gift cinches plenty of tackle and camp supply orders. Some dealers have salesmen or solicit- ors for varied lines working the pop- ular tourist camps. They have a car and line up orders for all sorts of sup- plies among the visitors and bring the stuff out and collect. This is a real convenience for many who discover they are out of this or that, when set- tling down for the day or night. They are busy getting set and the service saves them time. Specifically we are spending large sums of money, doing everything to bring the tourists into our trading areas. It is right up to each and every one of us to devise ways and means of making intimate contacts with these folks. One dealer in Saugatuck said, “We land a lot of good tourist trade. It is worth the effort the state is mak- ing, but so many folks go right on,. and don’t stop to buy anything.” That’s true in every town, but by making some decisive gestures with signs, win- dow displays, service station co-opera- tion and advertising, the passing parade can be halted in great measure, and when folks do linger to camp, to enjoy local attractions, let them know you are on the job. They might be glad to trade with you if they had any way of knowing you. Remember they are strangers in a strange land, not the old standbys who live close by. They are here at hand, but it is up to us to reach out and “shake.” Hugh King Harris. —_+-<___ Holiday Toy Orders Limited. Approximately 30 per cent. of the holiday toy business has been placed with manufacturers to date, according to estimates by producers. This is about 10 per cent. below the volume done in the corresponding period last vear. The limited amount of purchas- ing done precludes any accurate pre- diction as to the style of toys which will be popular, it was said. The trade is in agremeent, however, that articles retailing at $2 and under will be in greatest demand. Retailers report that current toy business is better than was expected. Outdoor toys, including wheel goods, playthings for the beach and for the Fourth of July, are selling freely. But just the same —you get the cigar you want! His “special” may look “as good as the best” cigar. Just as pretty a band. The | same kind of box. Maybe a good smoke at that. But—you never can tell. And you do know what your favorite brand will bring you. So, you go to the store that sells that brand. That’s simply human nature. And it works just as surely whether it’s you buy- ing a cigar, or one of your customers buy- ing canned foods. There’s no _ successful substitute for what the public wants. And in the field of canned fruits and Whether it’s cigars or canned foods, it’s the well-known brand that the most people buy. When you stock DEL MONTE Food Products, you’re handling a brand that enjoys a degree of preference and confi- dence — given to no other similar line. vegetables, that’s Det MontE—beyond the shadow of a doubt. The tremendous consumer preference for Det Monte has been proved over and over again. Test after test has shown conclusively that more women buy Del Monte canned fruits and vegetables than any other brand. For years, Det Monte Fruit and Vegetable sales have shown a rate of increase far in advance of the average increase in all canned fruit and vege- table consumption. CANNED FRUITS — VEGETABLES — It doesn’t take much figuring to see that here is volume — additional volume — and that somebody is getting it. Why not make sure that you get your full share? Why not plan now to feature this fast-moving brand, that the most women want? See for yourself what Der. MonTE can do to speed up turnover —to give you greater canned food volume—to bring you all the business you ought to be getting. COFFEE — & OTHER FOOD PRODUCTS FOOD a Ue By 12 MICHIGAN TRADESMAN July 1, 1931 FINANCIAL Improved Business Conditions All Over Michigan. ‘Such a reversal in business psy- chology as we have witnessed since President Hoover proposed a year’s recess in international debt payments is without precedent. With the dis- closure of this plan, much of the un- certainty which has confronted busi- ness men throughout the country in recent weeks, vanished. No _ better demonstration of this fact can be found than the sharp rise which has occurred in security and_ speculative commodity prices during the past ten days. Apparently, Germany has been faced with a real possibility not only of monetary demoralization but of political upheaval. An event of this nature would have been nothing less than a catastrophe as far as world politics and world economic equilib- rium are concerned. President ‘Hoo- ver’s proposal indicates the extent to which this country is willing to go in order to prevent a collapse of Ger- many’s present government. Although industria! activity as evi- denced in steel ‘mill activity, electric power consumption, railroad carload- ings and other such barometers has decreased in recent weeks, the situa- tion in agriculture shows distinct im- provement. The winter wheat crop as far North as Kansas has been harvest- ed and yields have been most satis- factory. Throughout the Ohio valley, this crop has headed, and gives prom- ise of excepetional yields. ‘Corn and cotton have likewise been favored by good conditions of growth, namely, rain and high temperatures. Building activity in most cities of the Southeastern area is considerably below activity of a year ago. The value of building permits issued in De- troit during May, for example, was only $2,367,000 compared with $5,024,- 000 a year ago. At Flint, the totals were $170,000 for May, 1931, compared with. $918,000 in May, 1930. Lansing and Ann Arbor are exceptions to the general statement, however, for in each of these cities, the value of build- ing permits issued in May, 1931 was well above the values for the same month of 1930. In general, the reports received from bankers and other business leaders from various parts of Southwestern Michigan indicate more optimism and more real improvement in business than those from any other section of the State. Manufacturing operations at Battle ‘Creek and Kalamazoo are about equal to operations a year ago and at Niles and Charlotte, somewhat greater than they were a year ago. Furthermore, in eight out of the fifteen reports, manufacturing is expected to continue at satisfactory levels and in three of them, some further improve- ment is anticipated. 'The value of building and construc- tion under way in Battle Creek, Kala- mazoo and Mt. Pleasant is greater than it was a year ago, but in the other important cities of this area, last year’s levels only are being maintained. ‘Crop conditions are very good in the farming areas surrounding Albion, Benton Harbor, Holland, Ionia, Lake Odessa and Stanton, and are good near ‘Battle ‘Creek, Grand Rapids, Kalamazoo, 'Mt. Pleasant and South Haven. In the farming area around ‘Charlotte, they “never looked better,” according to one report. ‘Northern Michigan business is re- flecting the effect of summer tourist trade. ‘The cherry crop in the ‘Hart fruit growing section has suffered se- vere damage, but good crops. of peaches, plums, apples and pears are expected. The continued weakness of farm prices has, of course, discouraged buying on the part of local people whose incomes are closely related to agricultural conditions. The only sections of the country where the outlook for crops is at all bad are the Western part of the Spring wheat area and the Northwest. Retail trade has fallen off by more than the normal seasonal amount and general commodity prices are persist- ently weak, - Money conditions are very easy. The decline in short-term rates has been reflected in increased purchases of high grade bonds by banks and other investors, in a rise of prices of these bonds, and in a corresponding decline in their yields. Lower grade bonds have continued weak, however. Uncertainty over the future of busi- ness has also resulted in a substantial decline in the volume of new bond issues, exclusive of United States Gov- ernment securities. Michigan busineess reached a peak during the ‘first half of 1931 some time in April or May. This is especially true of the Southeastern section with Detroit as its center. In Detroit, in- dustrial activity as reflected in this company’s index, was about 74.7 per cent. of normal in April, but declined to 71.2 per cent. in May. Similar changes in industrial output occurred in Bay ‘City, Jackson and Pontiac dur- ing April and May, but at Flint and Saginaw, iMay output was greater than April. The rate of industrial output during the first two weeks of June has been leess than in April or May in nearly all the industrial centers of Southeastern Michigan. Some im- provement in employment conditions has been noted at Jackson and \Sag- inaw, and further increases are expect- ed in these two cities; in other cities, employment has decreased. Retail trade has fallen off very per- ceptibly in Detroit but has shown some improvement in Flint, ‘Harris- ville, Lapeer and Saginaw. Some fur- ther increase is anticipated at Harris- ville, Lapeer and Saginaw. Dairy farmers supplying the Detroit market with milk products have enter- ed into an agreement with the dis- tributors of these products in this city whereby milk prices have been re- duced from 12 cents a quart to 10 cents. This reduces the cost of an important item in most family food bills by a substantial amount. Many other food products have declined in price during recent weeks. ‘The very good outlook for farm crops and the seasonal increase in summer tourist trade are also the fac- tors upon which Upper Peninsula busi- ness men are relying. At ‘Manistique, a school building program involving the expenditure of $200,000 has re- lieved unemployment to some extent and at Sault ‘Ste. Marie, Government and State projects totaling $2,000,000 “will offset all unfavorable conditions.” The low prices of copper continue to exert a depressing influence on busi- ness in the Calumet district. Shipping, which is also a source of considerable income to Upper Peninsula residents, is severely depressed. The tonnage of freight which passed through the canals at ‘Sault Ste. ‘Marie during ‘May, which is a good indicator of shipping on the Great Lakes, was only 38 per cent. of the tonnage for May, 1930. Ralph E, Badger, Vice-President, Carl F. Behrens, Economist, Union Guardian Trust ‘Co. —__+ 2.2. Workers deserve as much attention as machinery. z mon (fM¥S.c 7 mm ; Investment Bankers ie Change of Corporate Name —=j—= Fenton, Davis & Boyle Mid ~ West Securities Corporation Investment Bankers DETROIT GRAND RAPIDS TN ~Phone 4212 z Zu AO TO TS BUTT TO CT ET HELP YOU SOLVE YOUR INVESTMENT PROBLEMS — PHONE 4774 — ETTER, URTIS& ETTER Investment Bankers and Brokers Grand Rapids Muskegon GRAND RAPIDS 507 Grand Rapids Trust Bldg. 81201 L.A.GEISTERT Ss CO. Investment Bankers MUSKEGON 613 Hackley Union Bldg. 25749 ¥ tn Rapids’ oldest and largest finan- cial house, offering every service conforming with sound banking practice, and bringing these services almost to the customer’s doorstep ot OLD KENT BANK 2 Downtown Offices 12 Community Offices July 1, 1931 Be an Insider Rather Than an Out- sider, It has been estimated by leading writers that 75 per cent. of all securities are controlled by pools. Pools usually are made up of bankers who originally financed the company; investment banking houses; inside or large stock- holders, the management or a group of individual traders operating on the New York Stock Exchange. These pools operate in the stock either on the up or the down side, de- pending on their original intentions with the individual stock. It is, there- fore, very apparent that if the small trader or investor could always be in- formed of the pool’s intentions, pur- chases and sales could be profitably executed. The average investor buys in blocks of 100 shares whereas the pool operates in large blocks. Conse- quently, the small trader always has a market for his holdings as they are easier liquidated while the pool has to create its own market, There are always two separate fac- tions in the stock market. One must win if the other loses and as the pools usually operate on insidee information regarding earnings, dividends, etc., it is reasonable to believe that the public is usually unsuccessful in its operations as they are small and unsystematic and are very seldom in on a market opera- tion as this would mean the carrying along of additional stock. This does not hold if stocks are purchased for the long pull, inasmuch as stastistics show that a permanent investor is always right if he is long stocks. In last week’s article mention was made of manufactured news. This is sometimes a means of detecting the kind of a pool being formed. There are certain signs that the average trad- er can sometimes follow and if he will look at the market from a professional standpoint it will help a great deal in his operations. Some of the signs in detecting pool operations will be dis- cussed in the near future. The advice to the average trader is to try and be an insider rather than an outsider when trading for intermediate trends. Jay. H. Petter. —_2>++___- Government Borrowings Expected To Work. Higher. Postponement of reparations pay- ments for a year, as suggested by Mr. Hoover, will mean a loss in revenue to the United States Treasury of between $240,000,000 and $250,000,000 in the fiscal year beginning July 1, it is esti- mated. Critics of the proposal who say this increased financial burden of the Gov- ernment must be met by higher taxes, either on corporate or individual in- comes, or both, assume that the Treas- ury would continue to reduce the Na- tional debt at a rate of $500,000,000 to $750,000,000 a vear. Inasmuch as this obligation has been slashed almost $9,- 000,000,000 in the last decade, a slack- ening in the pace would seem logical under. the circumstances. Such a course probably would obviate the necessity of an increase in tax rates. The Treasury, under the direction of Secretary Mellon, has reduced the funded debt from about $25,500,000,- 000 in 1919 to slightly more than $16,- MICHIGAN TRADESMAN 000,000,000, and the proposed holiday in debt payments might be extended to include debt reduction. It is not strange that the Hoover proposal should arouse discussion of the possibility of debt cancellation all around. The French hesitation seems to be based on the fear that a year’s postponement may be only a step toa permanent elimination of obligations arising from the war. As a matter of fact, economic con- ditions have changed so drastically since the Dawes and Young Plans went into operation, it would not be surprising if agitation for another re- vision of debt agreements developed within a year or two. Economists recognize that Germany’s burden, ex- pressed in gold, has been increased considerably—possibly 30 per cent.— by the decline in commodities. Other debtors have been similarly penalized. Although the provision in the Dawes Plan permitting Germany to ask for a readjustment to compensate for a fall in commodities was not incorpo- rated in the Young agreement, the principle has been established and could be advanced as a basis for re- opening the question of debt settle- ments, Recent slackening in the demand for Government issues, although not un- natural, has been attributed in some quarters to expectations of larger Treasury borrowings in anticipation of a postponement in payments to this country, ‘Some selling of these securities, however, has been due to a shifting of funds to corporate and foreign obliga- tions which lately have afforded at- tractive yields. ‘This may be regarded as a sign of business improvement. Should trade recovery gain momentum in the year, it would tend to minimize the financial burden imposed by the suggested debt holiday. Willian: Russell White. [Copyrighted, 1931.] —~++-___ Late Mercantile News From Indiana. Anderson — Following the recent death of Nathan Kauffman, receiver and trustee in the Louis B. Supowitz bankruptcy case at Anderson, Arthur Kauffman, of Seymour, Ind., was elect- ed his successor and gave bond of $6,000, New Castle—In the matter of Adolph Anspach, former proprietor of the Boston Store, at New Castle and Kokomo, creditors received a second dividend of 10 per cent. Edmund H. Kassing, of Indianapolis, is the trustee. Carl Wilde, at Indianapolis, is the referee. Washington—Levi Hamersly, 65, for many years a leading merchant at Washington, fell dead in his depart- ment store here yesterday. Death is believed to have been due to heart disease. ‘Survivors are his widow, two children and two brothers. —_+++____ A man’s ‘first care should be to avoid the reproaches of his own heart; his next, to escape the censures of the world, If the latter interferes with the former, it ought to be entirely neglect- ed; ‘but otherwise there cannot be a greater satisfaction to an honest mind than 'to see those approbations which it gives itself seconded by the ap- plauses of the public.—Joseph Addison. A STRONG BANK Corporations, Partnerships, Societies and Individuals, find it desirable to do business with this bank because of its strong financial position, efficient management and reputation based upon over 61 years of experience. ut Let us serve you too x GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices 13 GRAND RAPIDS NATIONAL BANK = Established 1860 Incorporated 1865 FI ! a r Mt z rc Nine Community Offices GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank J. N. Foster & Son, Petoskey -- 14 MICHIGAN TRADESMAN July 1, 1931 | y i, Proceedings of the Grand Rapids Lester C. Fox, Boyne City 186.60 Northern Auto Co., P ei ashe Coun : ineete Ons Bankruptcy Court. Apa 3 & Sons, Cincinnati -- 25.00 Northern Furn. Co oe as oa W . MicMaus, aes oe 16.09 a isher Bros, Paper Co., Fort Wa. 96.51 Newark Embroid y ak 30-78 ‘rank Te & Ben Pokey. 08.67 d rand Rapids, June 17—We have to- Fine & Levy, Inc., New York 24.88 Napenee L bel oe ie 6c A nowsra anes) sn Be iden the schedules and reference Freeman Dairy Co., Petoskey ae 60.60 National Knittin ce Sait ee aes ae oa 0:03 ptr one - = ae A. Fochtman De- Ferry-Moxes Seed Co., Detroit __ 44.43 National Candy Co Grand Hapid “99.86 wil i. sha ey, Petoskey ——-—-- 1710 4366. The panriet couse aS ee oe Rubber Co., Middleton__ 105.69 National Grocer Co., Detroit 1 3,428.53 MeCune = 0s. Bokaney ee 350.00 at Petoskey. The bankrupt is contem 1. N. Gross Co., Cleveland —----- 157.75 | Orbon Stove Co., Belleville a ae Bremeyer-Bai ‘ ‘Petoskey —_—- 33 , : d La rb : i Co., Petosk Rares pei So a oe . to cred- a ee pening Bava ee toe Owen Ghins’Co.. Minety ‘eo 12.30 1. Keil re Yon," Chicago Sone an Se ee oe a d Rapids ---_- - on s wa 30 . Keller & Co., Chicago ___-__---- B oy and note of same made herein. cari ey "ading Weewiiiee Ge. care RL. Polk & Co. Dei ott = ae Piatts, Chicago oven aM = Ai Shea creditors of said bankrupt is Racine ee 21.25 Plankington koe Co Milwau. SreT Perfec ‘Curtain Mfg. Go., Ghicag 19.25 - - le eee ee * i i O } Be aie ie ees _ 7 Grovers Sons. Co., Stoneham 12.60 — on eee Go. Chicas ar 814 Ratan becok Parc Gy. Demle i a ; Xo., . Gumpe .. Brooklyn —___-- : eck i itur i cago” : a Liticago eee eee $5,353.35 M. Guiffre & Ca; ee City 1 Be iuit Hons Co eS ar ia U.S. nell tie oe acs 450 American ora: pees Ga Bree, OC hem a iaieael Vo Pres On ag ene an 1.30 i . Pencil Co., New York __--_- 4.50 = se oe ee Snort ee Poses ee icago -- 199.38 Wiles Moore & Co., Detroit ____ 49.54 irs National Bunt, ee eS ae Fore Fan Ge. 6 Bh one = ae wena s Service Bu- sas Peas Chas On es. _--. 2,326.40 ee in Geek wees a ,o. 3. i _reau, skey --~----- a 3 igar Co., Petoskey ___. 1,248.23 oe — oe Petoskey 19,526.52 General Cigar to. Gules — gre ‘eae iawn et sheen ean 832.09 -Seomcna ad & “a oe. eee Sapaerntt = 2,615.99 Grand Tra Yrocery Co. j : ree Co., Cleveland ——- e M fee as eae: toniinas. re aeiees eae wa setae Co., oS a — pecker acy ~--- 3,131.57 ache Mfg. Co., Berne --_---- ae $1067 First State Bank, Petoskey ______ 5,000.00 Glaster Ins. Agency, Petoskey —- 136.12 Palace Cigar Co gpa = ee Lis ee ee ace Mrs. diels n Porsier Halamazoou 2500.00 Gregory Mayer & ‘Thom Co. Det 46«77:50.~=Ss Pitkin & Brooks aa aor Tevenont [ko 406.08 i rdorffer, Stambaug 3,995.00 inkley Ins. Agency Petosk : ‘ Pfaffmz dle Co., Clevelan : inn ‘ ee - oe onl Cheng, Cre ee | Hourra Book ‘ ey —. 96.09 affma Egg Noodle Co., Cleveland 22.44 Minneapolis —__ . ” tore, Petoskey __ B. Pernick & Co., Ni Preston Feathers, Petoskey —--__- 7109.56 p>. See Snnting Ca. 7 See eae te 7) y 14.40 4 c o., New York ~~~. 46.50 reston Feathers, Petosk : a 6 nd —~ : xed , Petoskey ---. 750.00 Portis Bros. Hz i - ‘etoskey ———-—-—- 84101 coe Sense to. Homes sake. fe Tee —_— y 750. »s. Hat Co., Chicago --.. 914.99 eorge Steffel, Petosk 2 5 210. i a, Petoske a ¢ : ey 2222 2,841.01 Central Sav. Bak iui Ste =e Vira Eat ——— neue = = ee a ae ip a = rae seco ay oe = 0., — AooeuD eee 418.50 : oe auuk’ Petnaker is ature Hiiieees len mga j Ww. Ss : «ta. Be O., Perro 2 64.50 ke eilen Patankar ‘3cs76 Jamper Hickory ie ey 101.17 . S. Quimby-Bell Conrad Co. Fred Steffel, Petoskey 2,955. . “. oe ar enipne eran ere, ? . t * * r 6 effel, Petoskey ——---- 0-94 Hwald Billeau, Petoskey ———— ee yi urn. Co., Jasper 16.65 Ghicago ------__- {panna nnn - === 286.09 . Johanna Steffel, Petoskey -—---_ 3,6 eee a ae 1 Oeere — eS _ seca a aes a oe | Bho a. Steffel, Petoskey _______ 2°609-64 American Multigraph Co., Chicago 4.41. Herman Fisher Co., Chicago ___ site John Rich & B oe arbor Springs 5.25 juin @ Fochtman, Petoskey -_-. 9,491.58 Rican a eat = ee 30): Gas & cocer Soeon goes oe ae Bek 7 a hue 1,250.00 — ia oes Petoskey --_--_ 1,521.22 Apemeometgy Goveigcge M1835 Holcuuet Monty Cow"alace arty dames a, Maal Yurn Coy Poiookey TLE foe Winters "Petoskey oo ooo e ., Detroit 381. ospital Specialty Co., Cleveland : Reit-Pri ps ie i ‘och "Petoskey 215.95 America Lady Cordet Co i380 Hospital Specialty Co. and 64.00 ace Mig. Co. S48 Lowe W. Pochiman, Fatoake | , Corget Cow Detroit at ospi i ' : : : . Pet _ 5a Armour & Co, Chicago —————- S14.31 For 8 ley, Petoskey —------- 13.18 Ivan Ries & Co., Chicago -_--_---_ 15.76 State Bak of Boyne Falls y 1 pemen Apee, © at _s aed a a Transit Co., W. C. Redmon Sons, Peru -------- 45.47 Mrs. Dale Chew, Petos as 10.45 | ie Seen, Coe nae Traselt Co. ' ; o F : oskey -.---- 200. epoca Furniture Co., Arcadia 192.84 Herald iertaak shoe Co., G. Roo. 233.66 Bice-Frisdman Ga. iepaukes Se 6.60 Wisk Insur, \gency, ‘Musicegon #35 sistant Co hipeta = * GR Gongs Hileman Attathone --- peo MM. uingh Go, De KAD =“. HE Ql Waller, Grad Rapids -——-”'¢ ~ He .. Co., Chicago -_ 36.00 eywood Wakefield Co., Chicago : Ral Purina C S uis —_ ; folveri ig: Swosso_- 0:83 Arrow Silverplate Co., Chicago oes imines He dtoukina BL Seem 699.95 ston Purina Co. St. Louis - 10.50 Wolverine Sign Works, Ow 0-5 ay E ; ins, St. ; oe i “pe i : et in aee: Areca Bron i, Aiscterdam 130-58 Hankey = ae a ns. a z shseme 837.68 os, ae es a oe ee agg aoe Petoskey 17,979.30 a eo naterdam 100.00 eeeey Ses Co. Petneke: ae é = y a Oe ane E r « Co,, Petoskey --.-____ 384.45 Amer. Sales Book Co... Himira is. 2 ee : apids __ 150.31 manuel Ream Conway -------~-- 13.50 Wm. E. Ellis, Petosk S =F oa -- ; fe cent Dare ee : . ; , - eee 5.10 a woke © Co. Petos. 285.20 oe Biscuit Co., cone ie A 38876 Reid aac “eco or ge 290.38 Gaister Ins wagencs Pet skey —- "41.00 ae -, Petoskey -- 13.94 ohn Haas, Petoskey ---- ae 5 Milwé ik ? i “Go. Petoskey 20.98 Benjaml’ Moore Coy Chicago "—-- 10 Holland "Furniture ‘co. Holand | #133 Se See Sec, Ge FA Surely Alsneon tea -- Toledo __-- 510. re armon, Clarion 3 snea i rr aml Ingo Con, Sault St Mi 9°75 Burnham Stoepel & Co., Detroit 778.17 Indianapolis S ~--=----=- 1,714.62 monthen tan Station, Fotoske 16.43 Mich Popiis Green | 7 : — seen. Laan 5 n tation, yo. 43 ; binso Co., Sault St. M. 9.7 eee Bes ©. Pi ee aan vineesn Co ‘0 p aueienee. os pos —— Co., New Y. 3,038.83 eer Public Servicg Co., East Jor. 217,94 i reer eee Coes © ee Co. 3. £o _- _- ea ae eur, Kalamazoo --_-_- 6.85 = on er Ins. Agency, Petoskey -_ 34.52 oe 2,911.51 Industrial, Cap Mig. Go, Detroit 17748 Mleanor Scnkee Packer 434.49 First ‘National Bank, st. Tgnage 7,500.00 . ae 50.75 nie Co., » a? s eaceal en oie ,, rn es ae geal —— a 0.75 nee a compo ne 63.17 eet ees Big Rapids pe eae 230.95 L et Co. State Bank, Har. Sp. 9918 73 Me Sie Core, Chines —. ie Gratien se — 2 oe ee ee Long Bell Service Co., Chicago --$ 26.64 = Web Mfg. Co., Chicago -__ 11.68 Andrew Jergens Co. Cincinnati__ 4168 Lawrence Sc doer & o., G. R. 7312.29 Beckmian-D wwson Co., Detroit -— 1397-79 Barber eb Mig. Co. Chicago ——- is Beare semis Ce, Corte -- fl. a ie 4 cudder & Co., G. R. 3,312.29 Jono an-Dawson Co., Detroit -_ 1,357.79 ay ek Fankee Marton lew Zork ———- 69.97 * = = Net & Hammock Co., Fre " — & Kaltz, Sault Ste. M. 13.00 = So eS Greenville ss Pee Jarkoe & Co., San Fran. os John Saller, Petoskay oe i 159.09 Booth Produce Co., Sa it Ste. M. 29.38 elmer Co., ‘Greenville 645 Thomas Jarh Co., Sa a | Petoskey 159.09 “ ee ae Beaver Sermon’ Sa Beav ss 289.04 J. Oliver qonpoee So. Cateago sea 14.58 rod eet ae. =, G. R. 115.00 ce md eo on Ste. Marie ac ae s Rubber oe Co., Kinney & Lovan Co., Cleveland__ . e 2 * icago ---. 50.00 ; + Sault Ste. Marie 178.45 eacon Falls Rubber co Gort o., Cleveland__ 4.77 Lisle Shanahan, Charlevoix 1,400.00 oo Telephone Co., Brim] Baldwin Stove Co Cleveland _- 244.00 Kam: o., Philadelphia ~--____ 8.57 Shott Mfg. Co., Cincinnati i ak mae eyr-Bain C P key 191 » CO., ee 3 per Thoma Cinei . Cincinnati ----_- 194.06 . . ee TO = TAA: Seve eye Aluminum Co., Worster 186.28 Koffma Slantentie co “pay city 115:30 setae ware ~ i See he Gadiliae oo a 26.3 W esda Mineral Spring Co., Kotex Co., Chicago —_-_ 87.80 Shas Dealers 5 Co., Chicago. 9.00 Jon Mock a —— eee Wate anna nanan 140.00 - Krolik & Co., Detroit ______ 6,019.23 Chris Mme Cocke ing Jehn Grivk, Alanson ee *er08 “ Soe oe 6 eee 019. : ; 7. 1118 : i scope Brockman, Louisville ___-_- 7.86 Petoskey — ——— 305 ethene oe oe ee Pek Wallington — oa 1831 Cliftwood Potteries, Inc.. Illinois 50.25 S. Karpen & Bros., Chicago —-—- 1,087.82 Scheue & Stern, Germantown. 18-40 wicCabe Hardware Co. Peteckoy~~ 9.46 Colonial Distrib Go. ray. ns Fa oe Kahler . eo ‘oe ee ay ih . erie . Des Moines _. 265.32 a ee Co., Petoskey__ 875.94 . ° n regor Co., “Kelleys Service Stati skey : L. & | Simo} .. tera 2 38.34 etoskey Chicago __________ 149.00 Klearfiax Li on, Petoskey 11.79 M. & D. Simon Co., Clevel: Oscar Olson, Petoskey ———_--__ 88 a vice Station M 0.4 and -. 733.34 : 0 EY aes Eva fcan claeer a Beer ee. Mig. a. Mime 024.00 Syinae Packing’ ro. tac hace a Rudel ‘Drug co. 8 ait Stor arie 2088-7 : Yo ‘00. +B. Kuppenhei le -~ 3,024. » Los Angeles 44.3 ; be au ae. aaerd hanes “gy hee 2. ae = upPe ri eid & iio Chicago 4,476.48 a Oil Co., Grand Rapids__ saat gy Moe eS Wholesale aa 52.92 Caseon. Pirie, Scott & Co., Chi. 5,975.87 Neil Krantz, Petoskey oe ate Sunitte Dees Ti wae eee switt € 8 ult Ste, Marie ~_-—- 34.90 Gronin China Coy New Clmiberiand due i G. Toe ee oe oF es oe -- 50.40 a ie om Marie... 584.90 pee os ———— = oe Se el J a : petey 2 3.75 cle dware 50., Sault Ste. Marie 71 . > © — ©. Coster. © - 2 o . New York __ 94,50 Sureset Dessert Co., Grand R First Nat. Bank, B ; rie 717.07 _ E, Copeley,, Scranton ssba) 3s 0.4 n ap. 11.12 S| » Boyne City —. Sivas aati Go tee Dn Las a ny Co. Chicago fo ss 58 et & Co., Grand Rapids 325.97 —— & Co., Petoskey mae ee gee eee coe oe Se De ae 3° Per ot ge tg neem ee 97.75 . ent Partner, New York ---_____ 15.00 a ee Sales Co., Chicago 890.18 Ge eee Ge ee eo: -*258.20 an Stein & Co., Chicago ~_______ 96.58 Poop ca ened Wojan, Peliston ___ ace Church a Sees <. — 9.14 one no Se 82.43 aoe Wedeles Co., Chicago —~___ 29.62 ae need Co., Chicago __ 22°65 SEE Te on eeepc ape Lee'® Gufs, Grand Bapids —— 27.00 Henry Sonneborn & Co., New Y. 1,965.99 Sault Ste. Marie Grocery Co. -_-- 1,637.94 Colgate Palmolive Pee meetin 1908 > Peano oe = eal eas palette —— = ne. ae 33.00 =o tb _ Cheboygan oe 3'250.00 : . e Co., icago _._ 145.58 H. Leonard & S * eek : n, Petoskey —______ 2.12 . S. Dewey Lor. Co., Grand Rap, 481. HG Wate Gace Oe car MEH He atiatcer Mac OM AME teat Coctueahet nom” ASE ine ries be, Ba ea shi n ap 0., ) icago 24.00 . 27>, Lee Mercan 7. A, ££ noe” r i sa Riga ieee i12. : 7 2 ere aoa 8 ig : Chicago Pateumcct tiniio Co, = ie a te & og oe a 832.78 oe Hardware Co., Muskegon 331 lage ong Ward, Grand a aoe ae Bie? Sige Bnasnelog A, Lisbere & Son, Milwankes 4.00 Trans ‘Bnvelope Co., Chicago -- 34.65 Mike Fate, Petoskey keen Se “co anton cig ben see 232 Archie McDougall. Fat Hien ge ° aaa8 a : — ged BAe — ASSS -s) ay woe , ee River ____ 100.00 ne e —— : ek i se | 1 i eee 92. ad * : ’ Re . Chicago Godman. Sie Gas — oe McCall oo o, Teement ctatae - eee — ie ae York __ Seip PS eee Gee dsccia eae . H. Camp o., Jackson --_~_ 127.83 enasha Prod pain . ; : » Ice. Brockton ___ = 26.5 ish, Petoskey —_—____ Guries ling Go Be oes i Sake Seige oe ro 31.53 aaa Co., Grand Rapids _. 58-71 =~ Standish, Poronkey ea seas a & Cracker Co., cee Mfg. Co., Manistee ____ 7s United Fig & D ste'C a tk ©. Sanaen Petoskey —————- 50.00 «jacana Feige Gee see Dts Manes Sh i ate Co.. Chicago -_ —_53. Yio raymond, Petoskey ——___- College Inn Food Prod, Co., Chicago 74.03 Montgomery Glothing Pg omen 39.75 ee Bed & Spring Co., Chicago 137.90 Baskin New es Petosicey 100.00 Suck "Mie" cos ‘eoughcecmele 10880 vile cnr » Kulps- Voigt Milling Co., Gran@ Rapids 502.58 B Kisinke ee pe okey "40.00 Donaldson nae eee apna ee Sree 1,775.90 Edward S. Vail Butterine Co., B. Kleinhenz, Petoskey _________ an ri ea Vaport Stove Co., Detroit 22.16 Mulkey Salt Co., Detroit glia er oreeee cin. Gray aA Banida ged L re "Hamil ' oe = oo 480.09 Dettra a. — oat. Wiaeceh ‘Mavkice oiler, pa 66. a ee Co., Grand Rapids 1,990.48 a Hamlin, Petoskey _______ 2 Down -s Oaks ——-—— - 47 cmarch Marking Sypter ‘ ee C. D. Wilson, Petoskey ————_——__ oe. St ee ee es 104.48 W."‘t, Dalton, Petoskey inn eee a Gina Get fase “Watterson & Dats Hochst res EN Seen ctoskey ---————--- 108.00 Hnigoie hoe or cttak (lees dans Geedeecian, Teant EE og = erson & Denio, Rochester -_ 4.05 Ae igerton, Petoskey ____.. 475.00 Pecott ohnson Co., Endicott -_ 1,733.19 Morris Mann & Reilly Chic y 118.80 George C. Wetherbee Co., Detroit 505.16 ct Near, Petoskey ———_____ 145. les. ioe ton Co., = Sig oon 23.30 ee Louise Garment Co oihaoe 2678 West” ‘Ba * gercataeae ee Gone ean coperage & Excelsior : nning Co., Dubuge-_ 5.50 . W. Minor & So a: : Me. Go. Sid Mae . nares McVey, Petoskey Eveline Fruit & Land Co., Hast J. 18.00 Muscoda Mtg. Co. See Ae ee ee ee ees nates McVey. Petoskey -—__- 125.00 — Canning. Co., East J. 9.00 Michigan Candy Co. Menominee 101.17 Cain De yiliiame, ee or Owen B 4 adbranaats 106.0 i se ate 28 Se Ce - 10117 Clair P. Williams, ‘Pétoskey -—. 202.38 Gwen Behan, Petoskey ————_____ 350.00 Hamm Date Fetoskey -————-———- £16. Marapardt Co. Milwaukee —— 50 lien B, Wrisley Co., Chicago -_ 61.90 Firs Brubaker, Harbor Springs ~. 680-00 Tinmot Gur Abvinact Gas batey 488 Marsthon Shoe Co.. Wausau —— 465 | Webber-Ashworth Co., Cadillac 91283 ~2tSt National Bank, Petoskey __ 3 00 Bul - ioe Gaceent Go. arteekey 2 ht Boll Dae. oe aoe pha noted Woodhouse Co., Grand Rapids —- 51.38 Johanna Steffel, Petoskey cance kee E are Knitting Mids, aiiwaskoe 41.09 ia Clothing Co., Mayfield ya mess oe gd es Oshkosh __-.._ 504.38 oe a of Boyne Falls, Boyne Pooaerig pring Co., N. ¥. 138.56 odart Corset Co., J ---- : . J. Weber Co., Erie —_____ ; ee te : a Eastwood, Boyne Falls __---- 5.00 Mich. Maple Block fon poaay 651.44 Western Union, Petoskey eeetesacs ae 108.68 J. J. Tease, Alanson esata oe Angus Fochman Adm. Charlevoix 998.93 Mich. Maple Block Co., Petoskey 51.56 H. S. Weill Co., Cleveland -——- 129.21 Gcorke Short, Petoskey -—___——_—~ 38.75 Mrs, Joe Feldman, Petoskey 5.41 wate he a Gee moe Pas 19313 &ick Kirby, Charlevoix —______""” 80.05 Angus Fochtman, Charlevoix 40.18 ee ee ee ee eee, ey 47.89 George Baker, Petoskey ~____"—-- £9.00 C. J. Farley & Co., Grand Rapids 4,090.27 a fe ore ok (ee ne 1s5e | ynard Elite, Petoskey 125.00 eee ‘Shoe Co., Chicago 98.09 Natt Nessner, Petoskey D. 1 23.05 Mrs. Clara Cavender, Muskegon 447.24 george Grillin, Conway = 1680 Dr. Cae & hee ot as Natiuat Att Bupthy Go es oo Hazeltine & Perkins Drug Co., : Len LaCount, Harbor Springs ___ 161.30 orbes Stamp Co., Grand Rapids 42.49 Nu-Way Atretch Suspender Cc — Grand Rapids —— 46.58 gent orgs =o ath se Pred eee a. a 0., Theodore Kruzzell, Petoskey _-__ 846.70 In the matter of Richard J. Eldred, aws Hat Works, Grand Rapids 666.30 Nat. Mattress Co., Grand Rapids Cu ns) ae Boe. 29.72 creditors has’ been called fon'nie° ne sii National Biscult Co, New York 16499 Gcaphie Pub Gor lather penta 435.95 ‘“reditore has been called for July 7. : raphic Pub. Co., Harbor Springs 220.83 “(Continued on page 31) — July 1, 1931 MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE Flying Destruction From Combustible Roofs. Destruction in the form of brands from one burning wooden shingle roof flying to ignite others has laid waste city after city on the North American continent. Such brands are carried great distances by the wind, quickly multiplying an original fire to make a dozen new fires which in turn merge into a general conflagration beyond the control of the most efficient fire department, ‘This fire hazard, of which our con- flagrations are born, is probably the most important of all hazards from the community viewpoint. It is more- over easily avoided by the simple ex- pedient of using fire-safe roofs, of which a wide variety of types are available, Many of these cost no more and in some places actually leess than the dangerous wooden shingle roofs.: The hazard of the combustible roof is not alone that of conflagration. Thousands of fires each year due to sparks on wooden shingle roofs keep fire departments on the run. In 1930, for example, the Detroit Fire Depart- ment made 1,660 runs to such fires, each needlessly adding to the tangle of traffic, endangering the life of men, women and children in the streets, and diverting protection from the rest of the city. Losses directly traceable to shingle roof fires (not including con- flagrations) exceed $16,000,000 an- nually, Wooden shingles are universally condemned by fire chiefs, insurance engineers, state fire marshals and all others whose experience has brought them into intimate contact with fires and conflagrations. The menace in the wooden shingle roof is two fold. First, it is readily ignited by even small sparks. Second, when burning, it gives off dangerous flying brands. None of these types of roofs recommended as fire-safe possesses either of these char- acteristics. Metal, tile, slate and as- bestos roof coverings are obviously fire-resistive. Asphalt shingles and other composition roofings of good quality while composed of materials that may burn, are safe from ignition by flying sparks and if themselves ignited after severe exposure will not give off dangerous brands, All wooden shingle roofs are subject to the danger of flying brands. Official tests show that from the fire hazard viewpoint the best wooden shingle is definitely inferior to the cheapest standard fire retardant roofing, Wood- een shingles can be painted or treated with “fire-proofing” solutions designed to decrease the hazard, but no com- mercially practicable method of treat- ment has as yet appeared which re- tains its effectiveness after continued exposure to the weather, except a thick coating of asphalt which in effect makes. merely an asphalt shingle with a wood base, Nearly three hundred municipalities in the United States and Canada, in- cluding practically all the largest cities, require fire-safe roofs on all buildings within the city limits. Every city of any consequence has such a require- ment applying at least to the congest- ed central district, The fire hazard of a man’s home may in certain features be solely his own concern, but since the individual flammable roof may be the cause of spreading fire to destroy the entire community, such roof coverings are properly prohibited by city ordinance as a matter of public safety, just as health regulations prohibit the man with contagious disease from mingling with his fellow citizens. Proper pub- lic control of this hazard calls for or- dinances requiring the use of fire-safe roofing on all new buildings, and the replacement of existing flammable roof coverings with fire retardant roofings whenever re-roofing is necessary, all flammable roofs to be eliminated with- in a ten or twelve year period. >> Light Cord. The lamp was suspended from the ceiling—a distance of some four feet— by ordinary twisted pair cotton-cover- ed lamp cord. According to the rules, that is the correct use to which such cord may be put—for lamps rung free- ly in a pendant position. Yet another two-way socket had been attached so that the pendant cord was pulled about and strained. So, finally, a short cir- cuit resulted in the socket. When the light was turned on there was a flash and flame ran up the cord. The in- sulation was all burned from the wires and the ceiling scorched, notwithstand- ing a handy extinguisher was imme- diately brought into play, This happened in an ordinary room which was clean. If the ceiling had been coated with dust and, perhaps, cobwebs a serious flash fire involving the entire section of the building would undoubtedly have resulted. Yet we continually find these cotton- covered cords used for portable lamps in all sorts of hazardous places—pulled through floors and partitions, lying on floors, looped over nails—where they are subject to severe usage and me- chanical injury. And very frequently the insulation, such as there is, is seriously damaged, If anyone wonders that these cords do not cause fires, we hasten to put him right—they do. The wonder is that they do not cause more. Spend- ing even a few cents for lamp cord of this kind is poor economy, because good, heavy-duty rubber-covered cord that will last indefinitely costs only a little more. We would like to suggest that you take a good look at the lamp cord in your property and see if you would be willing to stake the value of -the prop- erty—and possibly your job, too—on the safety of the cord that you have in use at the present time. —_2+-___ Novel Window Display. A certain New York restaurant man may ‘be given credit for a rather novel window display. This man didn’t have much money for advertising, so he bought the biggest fish bowl he could get hold of, filled it with water, and put it in the window with this sign: “Filled with invisible goldfish from Argentine.” It took seventeen handle the crowd. policemen to —_2+.___ A modest amount of water can turn the biggest dynamo if it lands with enough force, Year after year with unfailing regularity the Federal Mutuals have returned substantial savings to policy- holders. More than 36 million dollars have been saved property owners in this manner. This large amount of money was left at home in the policy- holder’s own community where it would do the most good. It helped the policyholder reduce operating costs to a minimum. FEDERAL HARDWARE &||IMPLEMENT MUTUALS Retail Hardware Mutual Fire Ins. Co. Hardware Dealers Mutual Fire Ins. Co. Minneapolis, Minnesota Stevens Point, Wisconsin Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota Finnish Mutual Life Insurance Company Of Calumet, Michigan Has paid dividends of 40 to 68 per cent for the past 40 years and have accumulated more assets and sur- plus per $1000.00 of risk than leading stock com- panies. We insure at Standard Rates and issue a Michigan Standard Policy. We write Mercantile, Garage, Church, School and Dwelling risk. Write for further information. JACOB UITTI, Manager 444 Pine Street Calumet, Mich. JOHN S. BACK, Agent 1101 Sheridan Road Escanaba, Mich. 1g Owe os. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Na cots 3 O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan F WILLIAM N. SENF, Se ee a ee 16 NATION'S RETAIL BUSINESS. It Totals Fifty-three Billions Per Year. Retail sales of merchandise in the United ‘States, officially measured for the first time in history, amounted to $53,000,000,000 in 1929, the Department of Commerce announced June 22 on the ‘basis of complete statistics by the Bureau of the ‘Census in its census of distribution. Of the total retail sales shown, $50,- 000,000,000 was handled through 1,- 549,000 retail stores and $3,000,000,000 was sold to the ultimate consumers by direct sales of manufacturers and other producers. The Bureau’s records on retail sales did not include strictly service busi- nesses, such as laundries, barber shops and the like, nor did it take into ac- count the volume of insurance’ or utilitarian businesses. The total never- theless is equal to two-thirds of the estimated total annual income of the whole country and ‘five times the value of the annual farm crop. Additional information was made available as follows: The census figures show that there are 1,549,000 retail stores in the forty- eight states and the District of ‘Colum- bia, or 12.6 per 1,000 inhabitants, and that the average store does an annual business of $32,297. The average per capita purchases at retail amount to $407.52, which indicates average retail purchases per family (of three to five persons) of from $1,250 to $2,000 an- nually. ‘However, the retail store purchases of the several states vary greatly, from a minimum of $172 per capita in South (Carolina to a maximum of $575 in ‘California and New York. These ‘figures are based on a field canvass during 1930 of every city, town and rural area in the United States, and reflect the retail business of the year 1929. They cover all stores, restaurants, ‘filling stations and other retai] establishments, except strictly service [businesses. ‘The figures show that the average number of stores per 1,000 inhabitants in the several states varies from a minimum of 8.1 in Alabama to a maxi- mum of 15 and more in ‘California and other states, and the average sales per store range from $19,827 in South Carolina to $39,715 in ‘Michigan. Heretofore the monetary importance of retail store business in the United States has ‘been a matter of conjecture. For the ‘first time, we now know the number of retail stores in the United States; the average sales of such stores; and the per capita retail store purchases of American people, as well as total sales of retail stores. This summary and the detailed. re- ports of the retail and wholesale trade in the various cities and communities in the United ‘States, which have previously ‘been issued, will undoubted ly be productive of many far-reaching changes in our ‘National distribution system. Business men now have knowledge instead of guesses concerning retail trade as a result of the current Census of Distribution, the first of its kind ever compiled in this or any other country. At present, the ‘Bureau of MICHIGAN TRADESMAN the Census is engaged in the compila- tion of valuable detailed information regarding merchandising costs and methods. All this ‘Census of Distribution in- formation is invaluable to manufactur- ers and others selling through retail- ers, as a means of adjusting their sales quotas and improving their sales poli- cies. Instead of verifying preconceiv- ed ideas, the 'Census of Distribution is revealing important facts which had, in large measure, not been anticipated. ‘The retail store figures of over $50,- 000,000,000 do not include strictly ser- vice business, such as laundries, clean- ers, barber shops and the like, Neither do they include the retail sales made by wholesalers, although they do in- clude some wholesale sales made by retailers, and the sales of restaurants. A considerable business in supplies and equipment, though sold to the ulti- mate consumer for utilization rather than for resale, and not appearing again in commerce, is not included here, but will appear in the wholesale totals to be issued later. The supplies and equipment classifi- cation includes such merchandise as hotel supplies; factory, mine, and store supplies; cash registers, and other store equipment; dentists’ and physi- cians’ supplies. In addition to sales through retail stores there are sales at retail by producers of bakery goods and milk producers, neither of which ordinarily comes within the scope of retail store operation. ‘There are also considerable sales to ultimate consumers of products of planing mills and various other manu- facturers. ‘In addition, the _ sales through dining rooms or cafes of Eu- ropean plan hotels are not shown in the. retail figures. The volume of some of these kinds of businesses which are not included are known, but others must be estimated. ‘These to- tals follow: Sales through retail stores, $50,033,- 850,000; direct retail sales by manu- facturers, $1,891,828,000; direct sales of milk and dairy products (estimated) $200,000,000; cafes and dining rooms, European plan hotels, $226,233,000; laundries and dry cleaners, $711,110,- 000. Little doubt has been expressed by private economists as to the general efficacy of the general plan which the Department employed. With all of its limitations and necessary omissions it is the closest and most direct ap- proach to the facts in most merchan- dising lines that ever has been avail- able. It has cost the Federal Govern- “ment in the neighborhood of $4,500,- 000, but the expenditure represents an initial outlay to set up machinery, per- form functions and establish guide lines that may not be necessary later in a repetition of the census. ‘Thus, it is seen that the Government has provided for the business of the country the basic formulae. After that job is complete, it leaves to the indi- vidual firms or interests the task of determining how and where benefit may be had. That is, supplementary enquiries by the trades themselves are required for determination of actions and policies as to which territory or which line pay a profit and which do not show a Satisfactory return. sa aie ci It is obvious that the census of dis- tribution is not an end in itself. Much of the work will have to be continued by the trade or individuals themselves to obtain the full fruit of the ‘field, for in many instances the census does no more than indicate the next necessary step. It must not be overlooked, how- ever, that this next step heretofore has been concealed in a maze of discon- certing thoughts and suggestions on which little experimentation had been done except on the part of some of the larger and more wealthy concerns that have been able to maintain re- search laboratories. ‘So that from the X-ray job done by the Department’s Bureau of the Cen- sus, the trade and individual may thoughtfully and conscientiously pro- ceed with an examination of what the figures mean to the particular line in which the individual interest lies. The substance is there and the Department believes it has provided the material that the modern business man requires to meet modern competition. While not being all that may be de- sired, the information now available may resultt in elimination of costly solicitation of business that does not show a profit; it may serve in a large degree to unite the research workers on a single purpose enabling more complete studies without duplication of effort; it will enable jobbers and wholesalers, sometimes to a large ex- tent, to localize existing demands for their particular goods and to determine their outlets as judged from an eco- nomic standpoint, In other words, the Department considers that the information gather- ed by the Bureau of the ‘Census has put before the country the facts neces- sary to permit a concentration of sales by the various producers, as well as the advertising outlays, on the things and in the territories that pay. The survey shows that Michigan has 56,290 stores, being 11.6 stores for each 1,000 population. ‘The total an- nual sales were $2,235,570,860, being $461.67 per capita. —_-++ 2. Canned Dog Food Staple in Groceries Eight years ago, unknown; to-day a best seller and a real profit maker. These few words tell what from the retailer's standpoint is the important part of the story of canned dog foods, which to-day constitute one of the most profitable and fastest moving items on retailers’ shelves. ‘True, veterinarians and pet shops have been selling dog biscuits for two score years or more. But canned dog foods are something’ else again. Suitable everyday food for pets has long ‘been a problem in households where the dog is a favored pet. There are now between eight and ten million dogs in the United States. Not only have dog owners indicated their will- ingness to pay a fair price for kennel rations, but householders with young dogs appreciate the opportunity to buy puppy foods. The day in which the dog was regarded as more or less of a garbage can has definitely gone. The retailer’s opportunity for build- ing a highly profitable business in can- ned foods for dog consumption lies in the fact that the public is keenly ap- preciative of the opportunity to elim- July 1, 1931 inate the fuss and worry of preparing food for pets. Also, dog owners have learned that the scientifically balanced foods now available are far superior to anything that they themselves can prepare, And of especial interest to the re- tailer, for it is indicative of the ever increasing demand for canned dog foods, is the fact that in spite of the general depression, the largest manu- facturers of these products are operat- ing their plant on a full-time basis. This concern is creating ‘public de- mand for its products ‘by means of the radio and many other forms of adver- A feature of the radio work lies in educating the public on the ease and simplicity of dog-keeping. tising. ‘No one can successfully sell any- thing unless he knows something about the product he is handling, how it is made, what goes into its making and how it meets a public demand. This information is nothing more or less than profit-making sales am- munition, The dog foods ever growing in de- mand are those made from horse meat. Three years of experimental research work by an Eastern university proved that horse meat, which is sweeter and more tender than beef, is the ideal food for dogs. Horses are not sub- ject to as many diseases, and this ex- plains why horse blood is invariably used in making serums. ‘Considerable interest also attaches to the revelation that wild animals will kill a colt in preference to a caif. Dogs are carnivorous or meat-eat- ing animals. Their nature requires meat in the daily diet. Therefore the principal ingredient of prepared dog foods is meat. ‘Some of the meat used in dog foods is as clean and fresh and pure as the best of table foods while some is nothing more than trash best suitable for fertilizer. Dealers have found that as a matter of self-protection in the building of a profitable business, they should handle nothing ibut the ‘best in the way of dog foods just as in their other staple lines. ~An excellent rule is not to stock anything that does not bear the word- ing “U, S. Inspected and !Passed by Departmént of Agriculture,” on the label. ‘This is proof positive that the food is pure, clean and worthy of his consideration. It is a universal retail experience that repeat business and profits lie in the quality products in which people have confidence. In the average household, dogs are highly favored pets. It cannot be de- nied the dog-food problem entails much extra effort and care. Any prod- uct that simplifies this problem in a satisfactory or ‘better way is the source of desirable profits for the retailer. Canned dog rations are gro'wing more and more popular ‘because they do solve the dog food problem in a better way, and the especially prepared puppy rations simplify the raising of puppies. The hundreds of thousands of dog owners present to the retailer a repeat demand business for their pets—natur- ally they are prospects for other mer- chandise a retailer may have on his shelves. oe July 1, 1931 Standards Revised on Several Foods. New definitions and standards for whole wheat ‘bread, ‘white bread, raisin ‘bread, Boston ‘brown | bread, sorghum sirup, canned tomato juice and dextrose have been adopted as a guide in enforcement of the Federal Food and Drugs Act, the Department of Agriculture announced June 20. The statement, containing the definitions, follows in full text: The Secretary of Agriculture has adopted, as an aid to officials enforc- ing the Fedéral Food and Drugs Act and as a guide to the industry, new definitions and standards for dextrose, including anhydrous dextrose and hy- drated dextrose, for canned tomato juice, and for whole wheat bread; and revised definitions and standards for white ‘bread, bread, Boston brown ‘bread and sorghum sirup. These definitions and standards were recommended by the ‘Food Standards Committee, which is: composed of rep- resentatives of the Association of Dairy, Food and Drug Officials of the United ‘States, of the Association of Official Agricultural ‘Chemists, and of the Department of Agriculture. The text of the definitions and standards follows: Dextrose is the product chiefly made by the hydrolysis of starch or a starch- containing substance, followed by processes of refining and crystallization (when derived from corn starch, dex- trose is known commercially as re- fined corn sugar.) Anhydrous dextrose contains not less than 99.5 per cent. of dextrose and not more than 0.5 per cent. of moisture. Hydrated dextrose contains not less than 90 per cent. of dextrose and not more than 10 per cent. of moisture, in- cluding water of crystallization. Canned tomato juice is the uncon- centrated, pasteurized product, con- sisting of the liquid, with a substantial portion of the pulp, expressed from ripe tomatoes, ‘with or without the ap- plication of heat; and with or without the addition of isalt. Whole wheat bread, entire wheat bread, graham ‘bread, is the product, in the form of loaves or smaller units, obtained ‘by ‘baking a leavened and kneaded mixture of whole wheat flour, water, salt and yeast, with or without edible fat or oil, milk or a milk prod- uct, sugar and/or other fermentable carbohydrate substance. It may also contain diastatic and/or proteolytic fer- ments, and such minute amounts of unobjectionable saits as serve solely as yeast nutrients. It contains, one hour or more after baking, not more than 38 per cent. of moisture, White ‘bread is the product, in the form of loaves or smaller units, ob- tained by ‘baking a leavened and knead- ed mixture of flour, water, salt and yeast, with or without edible fat or oil, ‘milk or a milk ‘product, sugar and/or other fermentable carbohydrate substance. It may also contain diastatic and/or proteolytic ferments and such minute amounts of unobjec- tionalble salts as serve solely as yeast nutrients. ‘The flour ingredient may include not more than 3 per cent, of other edible farinaceous substance. White bread contains, one hour ot more after baking, not more than 38 per cent. of moisture. The name raisin MICHIGAN TRADESMAN “pread” uniqualified is commonly un- derstood to mean white ‘bread. ‘Raisin (bread is the product, in the form of loaves or smaller units, ob- tained by ‘baking a leavened kneaded mixture of flour, water, salt, yeast and raisins, with or without edible fat or oil, milk or a milk product, sugar and/or other fermentable carbohydrate substance. It may contain disastatic and/or proteolytic ferments, and such minute amounts of unobjectionable salts as serve solely as yeast nutrients. (The propriety of the use of minute quantities of oxidizing agents als ‘enzy- me activators is reserved for future consideration and without prejudice.) The flour ingredients may include not more than 3 per cent. of other edible farinaceous substance. The finished product contains not less than 3 ounc- es of raisins to the pound. Boston brown bread is the product, commonly in the form of éylindrical loaves obtained ‘by steaming or baking a leavened mixture of rye flour or meal, corn meal, a wheat flour, mo- lasses, salt, water, and/or a milk prod- uct, ‘with or without raisins. Leaven- ing is commonly effected through the use of baking powder or sodium bicar- ‘boniate and sour milk. Sorghum sirup is the sirup obtained by the clarification and concentration of the juice of the sugar sorghum and contains not more tham 30 sper cent. of water, nor more than 6.25 per cent of ash calculated on a dry basis. —-—+>+-+___ Danger of Sales Tax Confront Us. Grand Rapids, June 25—In a recent issue of the Tradesman | noticed an editorial of yours on the Sales tax. It may be that you are sound in opposing it, but I want to call your attention to the fact that there is considerable danger of having a National Federal sales tax. The Hearst papers, as you know, are endorsing it. In the last Saturday Evening Post you have probably read an article by Sen- ator Moses, in which he endorses a Federal sales tax. Moses and Hearst represent two extreme fac- tions of the body politic. In my judgment the article by Moses is apt to cement sentiment for a sales tax in a good many of the Eastern states. I think it is about time for a strict delimitation between the State and Federal governments as to the sources and methods of taxtion which they shall each em- ploy. The Federal Government as a war measure imposed death taxes, and Congress shows no dis- position to repeal this tax, but instead talks of increasing it. While I am absolutely opposed to all death taxes it is clear to any one that this field of taxation belongs alone to the states, be- cause the states alone control the descent and distribution of prop- erty. The Federal Government has also occupied the income tax field, and if this goes on I do not see what will be left for the states to relieve the annual ad valorem real estate taxes. As a matter of fact, our heav- iest taxes come from local taxa- _ tion, and arise from our desire to have everything that can be thought of. If we went at the same rate in regard to our own homes and surroundings we would all be “‘busted.’’ As a matter of fact, I think that very same atti- tude by individuals is responsible to a large degree for the present condition. You and I cannot expect to live to see the millennium—we will be playing harps long before it ar- rives. However, I admire your determination tc take part in things as longs as you are here ana | share in that ambination. John W. Blodgett. 17 Big Thugs No Longer Get All the Meat. The Bureau of Home Economics has issued a series of recommendations for bettering the diet of convicts. There is a tendency, according to the Bureau, for prisoners to get unbalanc- ed diets as regards the proportions of calcium and phosphorous. ‘This re- sults, says the Bureau, from cutting the meat and vegetables used in the well-known prison stew into to large pieces, with the consequence that some convicts—probably those who get there ‘first—get all meat and others all vegetables. The chief recommendation of the Bureau for remedying the de- fect is that the ingredients of the stew be cut in smaller pieces. To get up, keep up your courage. Corduroy Tires Known from the Canadian Border to the Gulf—and from New York Harbor to the Golden Gate—the Corduroy Tire has in ten years gained a reputation for value, for superlative performance and dependability that is second to none! The Corduroy Dealer organization dots the nation’s map in metropolis and hamlet. It is an organization that swears allegiance to the Corduroy Tire because of long years of unfail- ing tire satisfaction to the motorists of the country. Go to your Corduroy Dealer today. Ask to see the tire. Big— Sturdy—Handsome in all its strength and toughness, the Cor- duroy Tire will sell itself to you strictly on its merit. CORDUROY TIRE CO. Grand Rapids, Mich. Telephone Cadillac 1411-1412 COLLECTIONS We make collections in all cities. Bonded to the State of Michigan. Prompt remittance of all moneys collected is guaranteed. Write us for information regarding our system of making collections. CREDITOR’S COLLECTION BUREAU 7th Fl, Lafayette Bldg., Detroit, Michigan HARBAUER - CATSUP PICKLES VINEGAR MUSTARD THE HARBAUER CoO. TOLEDO, OHIO. MANUFACTURERS AND PACKERS OF TOMATO CATSUP, CHILI SAUCE AND PUREE, PICKLES, MUSTARD AND VINE- GAR UNDER FACTORY OR DISTRIBU- TOR’S PRIVATE BRANDS :: :: FACTORY BRANDS ELK’S PRIDE - UNIFORM QUALITY OF THE HIGHEST GRADE IS ALWAYS MAINTAINED IN HARBAUER PRODUCTS MENU 18 a cnles:taaaiatnadaaeraiatitae aicaunaeaietataiaaaas MICHIGAN TRADESMAN July 1, 1931 DRY GOODS Michigan Retail Dry Goods Association. President — Geo. E. Martin, Benton Harbor. First Vice-President —J. T. Milliken, Traverse City. Second Vice-President—George C. Pratt, Grand Rapids. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Pure White Lingerie Is the Favorite at Present. White lingerie, concerning which we ventured a few guesses some months ago, is the smarest possible variety to acquire nowadays. And white means white, pure white, and not any of the numerous off-tints. Dark laces have faded out of fashion too, and white anderthings are at their best when dis- creetly trimmed with white lace. It all fits in nicely with the tremendous vogue for white clothes this Summer, and comes as a welcome relief to those who are tired of seeing what a little laundering does to delicate pastels. One of the best slips we have seen is of white crepe de chine of the Vion- net school. It is shaped and seamed like an evening gown from this cou- turier, with the upper part all on the bias. The decollette is low, almost to the belt in back and round or V shape in front. The skirt is a wraparound, which insures the necessary shadow- proof quality and at the same time al- lows entire freedom in walking. Pan- ties and brassieres are made to match the slip, and similar models are also shown in eyelet--embroidered crepe. All of them are made with bias tops and fit perfectly without a wrinkle. This question of fit has been taken very seriously by the designers, and a good thing, too, for as clothes strive more and more to emphasize the nat- ural curves of the figure it is important that no bulkiness beneath should mar the lines. The old shapeless slips and gathered-on-a-band panties could ruin a modern costume. By the same token it is practically impossible to get along without a cor- set or girdle of some kind, no matter how slender one is. But this need no longer be a hot-weather bugaboo. Sum- mer corsets are made in the lighest weight fabrics, and since they do not pinch one in, but only persuade the figure into natural contours, they are not a nuisance to wear. The last word in coolness is a cor- set made of fine net, doubled and al- ternating with elastic webbing. The elastic is inset as front and back panels and in small V-shaped godets at the bottom. Such a girdle is quite adequate for all but very full figures. Incidental- ly, it need not be expensive. A very well-liked model is priced around $5. For the sportswoman there is a ‘grand all-in-one arrangements of a sort of mesh that fits like a stocking. There are no bones and. no elastic, save in the garters. Really a find for the wom- an who likes to preserve a trim ap- pearance through the sharpest rallies at the net. And speaking of tennis players and such, we trust they have all discovered the new sports under- wear in mesh—those brief shirts and panties that look only big enough for children, but accommodatingly stretch to any size required. src i recente eae disease ene Corselets for evening wear are dis- tinctly elaborate affairs. They are made of lace and fine net and serve as corset, brassiere and petticoat or pan- tie. One dainty model of all-over lace has the appearance of a filmy short chemise which veils a corset promising sufficient support. The top forms a brassiere which is also covered with the lace. All corsets, of whatever type, mark the waist line definitely, or some waist line definitely, and some recent creations even indicate the empire waist line—New York Times. ———_>2>____ Vivid Hues Invade Whole Field of Fashion. The importance which color assumes in early Fall fashion forecasts is re- flected in the eagerness with which accessory designers are taking over their part of the job. Every phase of fashion is undergoing some transition to adapt itself to bright color, and to get away from last year’s all-one-tone costumes. Accessories are vivid everywhere. Bags, shoes, hats, belts, gloves, jewels every detachable part of a costume now appears in color. Women are buying duplicates of many of their accessories in order to vary their costumes; a pur- chase of one pair of green gloves fre- quently means also the acquisition of other glovés of the same type, in red, in navy blue and in black. Jewels follow the same rule. Some new Paris hats are made without trim- mings but with a place left for the wearer to add her own jewels. Thus gemmed decorations of varied colors can be worn with the same hat—the jewels matching other accessories. One of the newest variations of this style is the hat with a brim that is tucked flat at the front and adorned with two wings of different jewels. Women put their own rings on these hats, combining cloudy crystal with various colors. One of the popular ways to add color to a frock is to wear a bright necklace against a plain background. Some- times the necklace makes use not only of one color, but two or more. The jade necklace shown by Maggy Rouff is a fashionable example. It is worn on dull tweed frocks that have green mottlings in their weave. The necklace is made of jade beads—one string almost white, one pale green and the other dark green, all passed through a huge ball of yellow gold that is usually posed at the center front. Striking new evening color combi- nations are formed by wearing colored accessories against a background of another color—for example, jade is worn with red. —_~+~+~+___ Lightweight Fabric Shoes An Aid To Summer Chic, A happy solution of the Summer shoe problem has appeared in the form of oxfords, pumps and sandals made of a Rodier fabric akin to tussore, with the same roughish surface but an ad- ditional luster which gives the shoe a more dressy look. They are shown in creamy beige, tan, brown, gray and, of course, white. Because the fabric itself is so attractive, little or no dec- orations in the way of leather trim or needlework is applied. Most of the Rodier shoes have but a bow of ribbon in the same shade for the oxford ties, and pipings or very narrow strappings of kid, also in one tone, on the pumps and sandals. A pump with a cut-out pattern over the toe, and another with a bow appliqued in red lacquer flowers, are exceptions to the rule. : —_>-++___ eee Pigskins Favored For Fall. Sharp price reductions, bringing men’s pigskin gloves to more attractive retail levels, are expected to make this style outstanding for Fall wear, accord- ing to reports in the trade. Some fairly substantial orders for pigskins have already been placed, with the mocha styles close behind in popularity. It is expected that pigskins which sold at $5 last year can be retailed as low as $3.50 for the coming season. Knit- lined gloves are seen as being more popular than the fur-lined numbers. Favor is expected to be evenly divided between the slip-on and button models. Boys’ capeskin gloves have also been reduced, styles which sold at $7.75 a dozen last season, now being available at about $6.50, it was said. —_2++___ Stores Buying Cheap Lamp Shades. Lamp shade manufacturers willing to sacrifice remaining stocks of Sum- mer shades at substantial price dis- counts obtained a fair volume of busi- ness this week from retailers, The goods were wanted for immediate de- livery and are to be used in current Promotion sales. Preparing for the trade opening of Fall lamp and lamp shades in Chicago July 6, manufac- turers are divided in their opinions on whether demand will center on low or better price goods. The majority have confined stocks to low-end merchan- dise, but are now considering adding new numbers in the better-price field because of recent reports that buyers are tired of ‘cheap merchandise. —_++>—___ Liquid Coffee Seems To Be Making Good. A new development in the merchan- dising of coffee has been brought about by the opening of a sales campaign on bottled, concentrated liquid coffee. This product which requires only the addition of hot water to be ready to serve is sold in eight ounce bottles which hold enough of the concerate to provide approximately twenty cups of coffee, depending on the strength in ‘which it is desired by the individual person. This new product which has heen tried out in an Eastern city has proved very successful, —e-+___ Find Food Prices Down 37 Per Cent. Price declines since 1929 averaging 37 per cent. on a typical bill of gro- ceries in several of the largest cities are reported by the National Wholesale Grocrs’ Association. In a recent sur- vey, the Association discovered that a selected assortment of food products in the average retail store in Minne- apolis, St. Louis, Chattanooga and oth- er cities costs $1.22 to-day as compared with $1.98 in 1929 and $1.71 in 1930. The decrease has been more than twice as great since last June as in the same period 1929-30, ——_+-2>____- Trouble is always overtaking the man who sneaks away from it. Increase Your Business By Showing New Merchandise Here are a few suggestions. We have many others. See Our Salesman or Visit Us. Ladies Handbags ___$7.75 Doz. Velvet Ribbons ________ 95c pe. Jewel ~75c Doz. Shantung ____________ 26i4c yd. Voile Dresses ______ $8.00 Doz. Vat Wash Dresses ___$4.75 Doz. Men’s Rayon Sox ____$1.15 Doz. Ladies’ Belts _________ 75c Doz. Necklaces _______.____ 40c Doz, Nope 13%4c yd. Curtain Goods _______ 13%%4c yd. Avcets 2650.0 73 $1.85 Doz. Silk Chiffon Dresses ______ $3.75 Shirts and Shorts ____$2.25 Doz. C. J. FARLEY & COMPANY Wholesale Only — Dresses & Dry Goods Cor. Commerce & Weston Sts., Grand Rapids 1909 320 Houseman Bldg. 22 Years Losses Paid Promptly — Saving 30% For FIRE and WINDSTORM Insurance THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY affliated with. THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 1931 Grand Rapids, Mich. > or emececnemnanameetentease ¥ PP rsvernsssce —_ i> —~e_ « 0* July 1, 1931 MICHIGAN ‘TRADESMAN 19 SHOE MARKET Michigan Retail Shoe Dealers ‘Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. The Safety Element of In-Stock. In the stock shoe questionnaire sent to a representative group of shoe man- ufacturers, this question was asked: “Do stock shoes help the retailer by tending to prevent him from ordering unwise selections to be made up? At first thought there seems only one possible answer, “yes.” But several manufacturers do not see it that way and advance thoughtful arguments worthy of deep study by every retailer, Naturally, each manufacturer’s state- ment reflects his own policy. Rightly too, for those policies are the result of long experience and much deliberation. Hearing the affirmative side first, we find those who favor in-stock shoes de- fend their style selections much in the same manner. One writes: ‘Stock styles are not the thought of any one man’s mind, but are the careful selec- tions of the major executives of the business aided by information from their outstanding retailers, “Ts it not reasonable to suppose that a manufacturer with all this help can select styles more sure of selling than can any retailer who attempts to build his own? Too often he insists on placing a big order for some wild thing he seees in the line of samples that was put there simply to add tone to the sample room atmosphere.” A manufacturer with an_ enviable style reputation states: “The in-stock department has so many keen roots in the ground that it can sense changes and be prepared for them better than the average retailer.” Another says: “A retailer can buy in-stock shoes of our types (arch sup- port) with great confidence, because he should readily understand that after all we are not foolish gamblers but bet only on a sure thing. When we stock a style it is because our long merchan- dising experience gives us confidence the trend is in that direction. “Too many merchants think they know how to build and style shoes, when they had much better leave that up to the manufacturer who has a wider organization and closer contact with the industry as a whole.” “Working along with an intelligent- ly operated stock department,” writes anothere pioneer manufacturer, “tends to prevent unwise style selections and reduces the chance of buying duplicate styles.” On the other side of the question, one manufacturer, while admitting stock styles are usually salable styles, presents this view: “Yet you can easily appreciate that when we stock 1,000 pairs of a certain style we are going to sell 1,000 pairs. “Tf it doesn’t go so well we push it, and the harder it is to sell the more pressure we put behind it. We are no different from you retailers, Where you buy something you must sell it, and with us when we make up some- thing we too must sell it. “When you assemble the combined efforts of 1,500 manufacturers trying to sell shoes they have on hand, it is a cinch there are going to be some forced sales that won’t do the average retailer any good, “But when we are making up shoes for an individual dealer we don’t care what he buys. Different localities are up against individual style needs and we want him to select what he thinks he can sell.” »A prominent maker of children’s shoes voices a sentiment that will ex- press the thoughts of many retailers. “For years we have operated a stock department successfully, yet in some respects we can see the fallacy of this service to the retailer, “It cannot be helped, but there is too much sameness to stock shoes. In- dividuality is lacking because the aver- age manufacturer stocks only the styles that are considered strong staples. Besides in most cases they are sold to anyone in town who will buy them, : “To our mind the successful mer- chant is he who has vision enough to build shoes that are smart and indi- vidual, thus pulling himself out of the somber rut where the competitor finds himself who depends entirely on stock shoes.” In theory, the styles to be stocked are arrived at by the combined opin- ions of the factory’s best brains, But it doesn’t always work just that way according to one manufacturer who ’ writes: “This has happened more than once, We lay out our stock line and make up the samples. Then the very first big customer we call on says: ‘I’ve got a hunch so-and-so will be a big bet. I’m going to play it strong and you have got to stock it for me. Do I get or don’t 1?’ “The result is that the shoe goes in stock, is catalogued, and we advise everybody to buy it. And this in spite of our definite decision one week pre- vious that for good and sufficient rea- sons we would not stock it. So the fact that a shoe is in stock is no guar- antee as to how it got there or how it will sell.” Let us concede, however, that stock styles are safe styles. But to what extent are safe styles desirable? It is not a fact that the shoe business was put on its feet, so io speak, only when it sponsored “unsafe” styles? Looking at the industry as a whole, many of our leaders are positive we have hurt ourselves by making gods out of “safety and saneness.” In our efforts to avoid losses from unsalable styles we have stocked too large a pro- portion of solemn in-stock numbers with their lifeless timidity. There is money to be made in style but we cannot make it if we do not play style, if we avoid subjecting our- selves to a certain amount of risk, We cannot make fancy dessert styles out of bread and water materials and on plain patterns, In choosing between two similar styles, one stocked and the other not, © it seems self-evident the retailer would choose the stock style. But there seem to be two sides to that also. This opinion comes from the man- ager of a factory-owned retail store selling one of our foremost men’s high grade lines. He says: “T buy my shoes as different from the factory’s stock styles as possible. You see, I am located in a metropoli- tan center with a trading radius of over two hundred miles. As you know, our shoes are widely advertised and every small town around here has its agency. Naturally, these agencies carry only stock shoes, “When trade comes in from these small towns they expect to see differ- ent styles. If I had the same shoes shown by their local merchants there would be no reason for buying here. This out of town trade is a big slice- of my volume—just because they can buy something ‘different’ in the city. “On staple lines, however, I play it the other way. Our line enjoys a big give-me-another-pair-of-the-same trade, Therefore, I carry the nationally used stock styles in these staples, but make up my snappy styles so they will be different from the factory stock.” Going further than that, one well established retailer to the elite not only shuns stock shoes, but also adds to his prestige by avoiding the so-called popular styles, He “deliberately avoids featuring patterns that are being exploited by Fifth avenue. The public senses where certain styles originate and gives credit to the originator, not to the imitator. When a pattern becomes popular we, catering to the ultra-fashionable, dis- card it. “This summer will see a flood of punched effects and sandal types, but we will have none of them, Our feature shoes will be entirely different, there- fore successful.” Not many of us, however, can afford to snub the popular fashions in such a high hat manner, We have enough trouble keeping up with accepted fash- ions without attempting to lead styles into strange channels. Every traveling salesman has had this question thrown up to him: “If this style is going to be as hot as you say it is why is it not to be stocked?” The manufacturer is accused of lack of confidence in his own words. He urges the retailer to take a risk that he himself is not willing to accept—or so it would seem. The answer lies in the fact that the hotter a shoe is while good the more suddenly its death usually occurs, The retailer would like to be able to get plenty of such shoes from the manu- facturer’s stock right when the rage is on, ‘But the manufacturer finds that only in rare instances can he have enough when the demand is on and none when the demand is over, As one high grade manufacturer puts it: “It is either a feast or a fam- ine. A famine when dealers are hun- ghy for shoes and a feast when the craving has passed. In other words, it can’t be done. The only shoes a manufacturer can stock are those with a reasonably long life.” If manufacturers stocked novelties it would hurt the retailer more than it would help him, says another factory representative, “Retailers of high style shoes have long ago learned it never pays to re- order novelties. They get stuck more often than not. If they could draw (Continued on page 31- $475,000.00 HAVE YOU RECEIVED YOUR SHARE? This amount has been paid to our policyholders in dividends since organization in 19] 2. Share in these profits by insuring with us 4 MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. Mutual Building LANSING, MICHIGAN . Phone 20741 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—William Schultz, Ann Arbor. First Vice-President—Paul Schmidt, Lansing. Second Vice-President—A. Bathke, Pe- toskey. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Walter Loefier, Saginaw; John Lurie, Detroit; Clayton F. Spaulding, Battle Creek; Ward Newman, Pontiac. Fine Grocery Margin in Chain Organ- ization. “What shrinkage should be allowed on a grocery stock of $8,000 doing $5,000 business per month with profit on sales of 20 per cent., according to sales slips, but which, at stock taking time, shows less percentage? What do most chain stores allow for this dif- ference?” I am far from sure that [I can give this manager of a Canadian grocery chain the information he seeks, but perhaps we shall get some discussion out of the enquiry that will be valu- able. First, it is to be noticed that an average margin of 20 per cent. on sales as actually shown by sales slips is remarkably liberal. True, this con- cern is in a somewhat remote locality which may account for possibility of realizing such margin. But, second, the stock turn seems slow, even taking into consideration the remote district. For if we take the $8,000 stock as being reported at cost of merchandise, we have sale value of $10,000; and sales of $5,000 per month would then show only six turns a year—too slow on groceries. If the $8,000 is reported at sale value —at retail figures—the turn is better at 714 times. Even so, it is none too good, This condition may in part be due to lack of winter communication. There are places, like Peelee Island, Ontario—though [I am _ now a bit shaky on the spelling—which are cut off during some three winter months. In such locations, stock must be car- ried and turn slowed by circumstances. Barring such handicaps, effort should be centered on attaining up to at least ten turns annually. No grocery stock ever checks out as it theoretically should do, for ob- vious reasons. But there are also ele- ments not so obvious unnoted by in- dividuai grocers, though chains seem to take account thereof. One such element is the variation between aver- age margins on any stock and actual earnings. ‘For example, a high grade grocer took his inventory in parallel columns of cost and sale value. The difference was nearly 31 per cent. Yet he knew his average annual earnings ranged 2014 to 2034 per cent. and was puzzled for a while. ‘Then it came to him that his sales were made up largely of bread, butter, eggs, cream and sugar. These items made up a small propor- tion of his stock at inventory time, all were of narrow margins, and this accounted for the variation. But the problem here seems to be different, for this merchant reports that his actual sales, as reflected in his sales slips, show 20 per cent. average. Therefore merchandise of all kinds must make up such average. If sales MICHIGAN TRADESMAN slips account for every sale, if no goods are sold for cash simply through the register without entry, this settles the basis of the problem. It is vital to its solution to know whether such is the case. I am asked what “most chains allow for this difference.” But the answer will be what chains ifind the irreducible minimum of such shrinkage. [ have no data on that, but I am sure that the Loblaw ‘Company, headquarters in Toronto, can give its experience, and I am also sure that it will not hesitate to do so on request. I know of no higher authority, so [ refer my en- quirer to Loblaws, only asking that he share the answer with me when he gets it. Old Man Henderson has made a sad mistake and his come back is ham- pered thereby, but in one respect his present experience is entirely typical. He finds now that grocers who sent in $12 for an annual membership in his M M M organization “thought this paid their dues for life.” Any grocer anywhere if asked in theory whether $12 a year would not be little to pay for any continuing benefit would agree that it was. But those who have had experience trying to do something with grocers know the other side of the tale, believe me. If, when and as grocers become co- hesive as labor and our war vets, a way will be found to establish legally the unquestionable equitable right of any manufacturer or producer of a trademarked article to set minimum re- sale prices thereon. We shall catch up with England on this after a while, but only when grocers are willing to be consistent in their efforts, backing up associated work with regular con- tributions of sufficient money. Until that time comes, this football will con- tinue to be the annual sport of poli- ticians who keep their tongues in their cheeks. “There is a feeling in the air,” writes a keen observer, “that some modifica- tion will be made in the packers con- sent decree—if so, boys, get your umbrellas, for it is going to rain— chain stores.” Inasmuch as the A. & P. is consolidating its small units into complete food markets and the food department store is the undoubted plan of the immediate future, merchants who remodel their stores along full- market lines, including meats, are apt to have the largest umbrellas handy. The original advertisers of baked beans found the going slow. They im- agined competitive packers had the business cinched. Investigation show- ed that it was the home kitchen that was the competition. Grocers who are strong for anti-chain legislation are gradually discovering that their handi- cap is within their own stores; and when they discover that, things hap- pen speedily—and they get somewhere. Folly of artificial price plans is strik- ingly illustrated not only by our wheat stabilizing ‘fiasco but by Brazilian coffee conditions. Holding to a high price, Brazil also held the umbrella for international competition, making pos- sible greater production and sale for Colombia to increase exports by 150 per cent., Dutch East Indies to move from seventh to third place during the time of the “valorization” experiment. African coffees, including, no doubt, Abyssian Moka, have risen in export from 182,000 to 708,000 bags. All this change has occurred since 1914. And Brazil holds the bag—in fact, she holds 23,686,000 bags of surplus coffee and, as an exporter, she stands now at 14,000,000 bags against 18,000;000 in 1913-14, It sure is a bad plan to interfere with the law of supply and demand, any way you look at it and regardless of any alleged reason for doing it. And if any grocer thinks this is too far away to touch him, he has another think coming because similar things touch him every day of his commercial life. ‘Investigations continue to “reveal” truths long familiar to all thoughtful men; but this is worth pondering: “The grocer who cannot run an effi- cient service store can seldom run an efficient cash-carry store.” Paul Findlay. —_+++____ Prospects Indicate Plentiful Fruit Crop. An unusually plentiful supply of fruits is in prospect this year, low Winter temperatures having done much less damage to trees than last year, the Department of Agriculture stated June 23, The peach crop is ex- pected to be about half again as large as in 1930, the Department said. The statement summarizing the outlook for fruit production follows in full text: There is promise of an unusually plentiful supply of fruit in 1931, ac- July 1, 1931 cording to reported conditions in all parts of the country on June 1. Pears, citrus fruits and ‘California peaches, plums and prunes are not likely to equal last year’s large production but even so will probably be available in goodly quantity, Fruit trees generally escaped with very little damage from low winter temperatures, which was a major fac- tor in reducing the fruit output in 1930. This is strikingly brought out in the reported condition of all fruit crops in the central and Southern areas where trees suffered much Winter damage a year ago. Frosts this Spring caused only minor damage and, over most of the country, moisture conditions have been satisfactory for favorable prog- ress, The one uncertainty in the minds of growers over much of the 1930 drought area is whether the reserve supply of soil moisture is ample to sustain the present indications of large fruit crops. ‘Prospects in all parts of the coun- try are quite promising for a large apple crop in 1931. ‘The peach crop seems likely to be almost half again as large as the crop of 1930 if the June 1 prospects hold good to the end of the season. The condition of pears is below average in the most important sections of the country, and production may be 4,000,000 bushels or 15 per cent. lower than last year. In several important central cherry states and in ‘California, present conditions are re- ported somewhat higher than in either of the past two years. In New York and in most of the Western States, condition is lower than a year ago. head W. R. ROACH & CO., GRAND RAPIDS, MICHIGAN Hart Brand vegetables and fruits are building prof- itable repeat business for thousands of Michigan re- ieee Bouquet Tea Finest Packed Rademaker-Dooge Grocer Co. Distributors Fragrant Cup Tea Morning Glory Tea \- ornament mite PY nani aiden ed ssn americeate tte ff “ecient July 1, 1931 MICHIGAN TRADESMAN - 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. * President—Frank Cornell, Grand Rapids Vice-Pres.—E YP. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Ready-To-Serve Meats For Summer Meals. The purpose of this article is to give retail meat dealers ideas about how they can increase their meat sales dur- ing the summer, Authorities agree that meat is one of the best foods for human consump- tion. They agree that certain food qualities which meats possess are es- sential for physical well-being in the summer as well as in the winter. While the use of meat in the diet may have been attacked by faddists, the universal acceptance which this food enjoys to-day is ample proof of its worth and of the merits upon which its popularity has been built. One of the most important reasons why we should eat meat is because it helps build up the tissues which are worn down by the everyday wear and tear on our bodies. The animal pro- tein which meat contains is one of the finest food elements for this purpose. It is sometimes claimed that one should eat less food during the sum- mer than during the winter and that meat should be one of those foods to be used in smaller quantity. However, much will depend upon the individual circumstances. The modern city or town dweller is protected from the rigors of winter by heated office and home as well as by adequate clothing. In the summer he keeps comfortable by using less clothing and keeps his home and office as cool as possible. Thus he may experience the same need for food all the year round. Again his exercise habits may be such that he is more sedentary during the winter and takes to golf, tennis, swimming and hiking during the summer. If this is the case he will need more food during the summer. The appetite is a good check on such circumstances. The need for protein does not vary on account of season. One needs as much in the summer as in the winter. If one exercises more in the summer the need for protein may increase slightly, but it certainly does not de- crease. Think of all the attractive ways of serving meat in the summer: Cold tongue, cold ham, salads, etc. ‘There are any number of meat items which can be served cold for cool summer meals, and which are nutri- tious and delicious. The ready-to- serve meats, such as meat loaves, cooked ham, and the large variety of cooked and smoked sausages, enable the housewife to have a great variety of fine meats on her table with a minimum of work in her kitchen. These same meats are delicious for picnic lunches, or for hurry-up, emer- gency meals. Beef, veal, lamb, and the lean cuts of pork are ideal foods for summer weather. Modern kitchen devices make it possible for the housewife to pre- pare these foods without heating up her whole house, as was formerly the case. In fact a housewife can now roast cuts of meat without even heat- ing up her entire kitchen—and many kitchens are very small now. If the housewife wants to prepare a meal in a short time, she will find that steaks and chops offer her this opportunity. However, with oven heat controls, and steady heat such as that furnished by gas ranges and electric stoves, the housewife can put her roast in the oven and forget about it until it is done. ‘By urging the use of ready-to-serve meats, and by explaining the facts about the use of meat in the diet, re- tailers can increase their sales sub- stantially during the summer. Ready- to serve meat sales alone can be built up to a tonnage which will pay a hand- some net profit to the dealer who cashes in on this summer trade. John !Meatdealer. —— Delicatessen Stew as Diet of Working Women. The ideal food for the woman who comes home and serves the evening meal after working all day in an office or factory is not steak or chops, but stew—but the stew should be cooked by day nurseries or cafeterias, So says the Federal Government's Bureau of Home Economics. Stew, or chowder or thick vegetable soup made with meat stock, the Bu- reau points out, needing only to be supplemented by a salad or a fruit to make it satisfy all nutritional require- ments. It has the further advantage, says the Bureau, of being cheap. The only disadvantage is the time and labor required to prepare it, and this would be eliminated if it were cooked on a large scale by commercial cookeries, ‘The Bureau particularly favors preparation of such dishes for home consumption by day nurseries, pointing out that they have the neces- sary kitchen equipment anyway, and might as well be using it full time. —_ ++ Some Meat Necessary Regardless of Price. Although the Bureau of Home Economics of the United States De- partment of Agriculture, in working out its model dietary list for the un- employed, fixed the amount of lean meat, fish, cheese and eggs for a fam- ily of five at the low figure of 5 to 7 pounds a week, this is not, it hastens to explain, any reflection on meat. Far from it. 'It is an admission that meat is an absolute necessity—that a certain amount of it is necessary irrespective of its price. “Comparatively speaking,” it says, “the foods in this group are the high- est in price. ‘Consequently, the quan- tity of these foods in a dietary so in- expensive is less than is found in the average diet. Some pro- teins may be supplied in cheaper forms, but meat, cheese, fish and eggs cannot be ignored. They add flavor, interest and efficient protein to a diet normally likely to become monotonous if made . up largely of cereals and legumes.” —_>~-~>___ The Faroe Islanders Live on Whale Meat. “The probable suspension of whal- ing operations during the forthcoming year brings to light the interesting fact that the Faroe Islanders subsist to a large extent on whale meat as a sub- stitute for beef or other meats,” says a dispatch to the Department of Com- merce from (Consul Booth at ‘Copen- hagen. “Last year 800,000 kilos of whale meat were supplied these islands by the Norwegians and Danes at an average price of 2c per kilo. Inasmuch as other meats averaged to cost about 30c per kilo, which is beyond the capacity of the bulk of the population to pay, it looks as though the inhab- itants of the Faroe Islands will be without one of their major staples during the coming year.” food Edward Kinde, 'Carsonville: “Eight years at Kinde with Ellison & Stull, thirteen years with McCaren & (Co., Carsonville and six years in ‘business for myself. Have read your paper all this time and consider it is the best $3 I invest every year.” ——__- o You will never reach a higher plane in your line of work than your am- bition leads and directs. If you can- not see yourself advancing to the best that the ‘business affords you will never have the pleasure of realizing these results. fly Flou i Rowena Cake and Biscuit “THE FLOUR THE BEST COOKS USE Always stock these fully-guaranteed, widely-advertised flour products! Valley City Milling Co., Grand Rapids, Mich. Rowena Yes Ma’am Graham Rowena Golden G. Meal Rowena Pancake Flour Rowena Buckwheat Compound Rowena Whole Wheat Flour VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cranberries, Grapefruit, “Yellow Kid” Bananas, Oranges, Onions, Fresh Green Vegetables, etc. RR 7 TI ed ea Mee Lente ees Leading Grocers always have a supply of POSTMA’S RUSK as they are in Demand in all Seasons Fresh Daily POSTMA BISCUIT CO. GRAND RAPIDS. MICHIGAN EGGS - Eggs, at full market prices. Quotations mailed on request. EGGS - WE BUY — WE STORE — WE SELL We are always in the market for strictly fresh current receipt We can supply Egg Cases and Egg Case Material of all kinds. KENT STORAGE COMPANY - EGGS GRAND RAPIDS GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND.MOUNTING G R AN D R A,P I DS, .M I C H IGAN GRIDDLES _ 7 N. IONIA AVE. BUN STEAMERS _ Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. Phone 67143 URNS N. FREEMAN, Mer. rer yp const: Cr oes aio esos neem apenas MICHIGAN TRADESMAN July 1, 1931 HARDWARE Michigan Retail Hardware Association. President—Waldo Bruske, Saginaw. Vice-Pres.—Chas. H. Sutton, Howell. Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Working in Co-operation With the Master Painters. There is some difference of opinion in the hardware trade as to the master painter. Some hardware dealers dis- regard him completely, satisfied to have him go his way while they go theirs. ‘Other dealers make _ special efforts to co-operate. Discussing the latter attitude, one dealer ‘who has adopted it summed up his views this way: “If the painter is not the backbone of your paint and varnish trade, he should ‘be. Figure out the probable amount of paint and varnish (bought by individuals and the amount bought by painters, and you'll come to the conclusion that the painters’ trade is worthy of intensive cultivation. “Some painters are slow pay, of course. The obstacle is, however, one that can be overcome. On the other hand there are many painters, the very best, whose trade is most worthwhile, who pay on the dot. “If you want to handle a successful painter trade, however, vou must have a sufficient stock to ‘fill their wants. That stands to reason. If you get a reputation for never having on hand a sufficient quantity of a color to do a job, you won’t expect much ‘patron- age from men who use paint in large quantities. (Study the painters’ needs carefully, consult with them about carrying a stock of paints, varnishes and accessories that will be most help- ful to them. Find out what line most of them lean to—then handle that line and educate the rest of them to it. “At the start, to get those who are skeptical about the line to try it, it might tbe wise to provide some sort of guarantee. Tell the painter to use the paint, and if it is properly applied and the results are not satisfactory, you will make igood. One dealer in- troducing a new line simply said to the painters, ‘Use enough of this paint for a job. If you aren’t satisfied to the limit, you don’t need to pay me a cent. Well, that is the tbasic prin- ciple — satisfaction guaranteed. That means, of course, you must have a brand of paint that will live up to the high reputation you give it. “Working along this line, you will eventually get all your painters strong for this particular line and demanding it. This will facilitate sales. If you carried half a dozen lines, and were obliged to explain the relative merits of each line every time a painter made a purchase, the results would tbe decid- edly confusing. One line, and that a good one, produces a cumulative ef- fect. “If your capital won’t permit you to carry an unlimited variety of colors, study the needs and requirements of your town, the colors that people are favoring, and put in an adaquate sup- ply of these colors, rather than a smattering supply of a wide variety of colors that wouldn’t enable you to supply a sufficient quantity for a rea- sonable sized job. If you confine your choice of colors to those prevail- ing in your town, you'll not go far wrong; ‘because in selecting a color scheme, people largely follow the ex- amples set by other houses recently painted. It is a rare individual who starts something new. Thus the num- ber of different colors used in the aver- age town is rather limited, and many of the colors shown on the color card may never be called for. “Next to carrying a sufficient stock, the most important thing in building a painter trade is the allowing of a reasonable discount. Almost every painter knows that he can get a certain discount direct from a manufacturer if he wishes to tie up the money and go to the risk of carrying his own stock. It’s up to you to meet the painter half way. He is often a man of limited capital. You perform a dis- tinct service to him when you carry a stock for him, tie up your money in this stock, assume the risk of dead stock and fire loss, and give him a moderate discount. ‘He will appreciate the convenience of being able to get what he wants when he wants it; and you will reap the benefit in a far big- ger turnover. Your percentage of profit is smaller but your aggregate profits will be larger. “The difficulty of slow pay can be largely overcome by the matter of discounts. Allow an_ attractive dis- count for cash within a reasonable time. Also, charge interest on over- due accounts, explaining to your paint- ers just why this is necessary—that you must have the ready cash to run your ‘business and that you would he entitled to certain interest on your money elsewhere. If you, at the out- set, lay down an ironclad policy and have a clear and definite understand- ing with your master painters, you will have comparatively little diffi- culty with slow pay. “A plan that has been followed with some success is to sell all orders for paint direct to the property owner, al- lowing the painter a certain discount on all orders. This measure of co- operation is workable only where the dealer is very close to his painters but if the discount is sufficiently at- tractive and is allowed only when paint is ‘sold direct to the property Owner, the scheme can be made to work well. “In some cases the painter is not a good ‘business man, and any help you may give him in devising systems of running his business or in business- getting will tbe appreciated. You must, however, do this sort of thing tactfully; don’t approach the subject in a manner to rouse resentment. “You can help your master painters in getting out letters to property own- ers. Get a good variety of sample panels from the manufacturer whose line you carry—enough for every worthwhile painter with whom you deal, to help them in soliciting busi- ness. Some paint dealers have adopt- ed the policy of organizing a master painters’ club and allowing the use of the back store or an upstairs room for weekly or monthly meetings. One Southern jobber ‘I know of has month- ly ‘smokers’ for his pairter customers. At these affairs representatives of the manufacturer whose lines he handles give educational talks on the manufac- ture, properties and proper use of their lines. Sometimes these lectures are illustrated by lantern slides or educational exhibits of materials. Pre- liminary announcements are mailed or telephoned to all painters; and the meetings are well attended. “In his own advertising, the hard- ware dealer has a good chance to help his painter customers without harming himself. One method is to have an honor roll of painters, men who trade with you and whose work you can recommend. Print this on a ‘slip or folder with a few words about having painting done, about your brand of paint, and about the quality of the work done by the painters on your list. Enclose one of these slips with your letter you send out in your di- rect-by-mail advertising campaign. Have a large cardboard sign with this honor roll in neat letters and place it conspicuously in your store in connec- tion with your paint department. Work this list into your window trims and use it in your newspaper advertising. Take orders for painting at your store, turning the tips over to your master painters,-being sure to show no par- tiality but dividing the ‘business fairly among them. Play up strongly in all advertising the point that you take orders for the complete job done by a competent painter. Even soliciting orders ‘by ‘personal canvassing and turning them over to master painters has been found to pay some live dealers.” A traditional difficulty in connec- tion with master painters is the old time prejudice of many of these men in favor of mixing their own paint. A good many property owners have been educated to the idea that paint mixed by the painter is superior to the mod- ern ready mixed paint. The one way to most successfully overcome this prejudice is to go di- rect to the fountain-head—the master painter himself. The great thing is to show him, tactfully, that ready mixed paint is at least as good and in some respects better. And to do. .this, nothing is so effective as an actual demonstration by the master painter himself. Of course your direct-to-the-cus- tomer advertising, your persistent cam- paigns of paint education, will also have an effect in overcoming the prejudice. Get into the mind of your public that the brand of paint you handle is thoroughly dependable and you create a prejudice just as potent in. helping you as the old-time preju- dice was in hurting the sale of your ready mixed paint. Avoid anything in the nature of antagonism toward your master paint- ers. Adopt a friendly attitude toward them. Getting the good will of the painter is a simple matter if gone about in the right way. It means keeping at it, not allowing yourself to get dis- couraged if at first things don’t come your way with a rush, persistent ad- herence to right methods of handling the problem. The great thing is, of course, to tbe always in a position to fill the painters’ needs at any time. Have the sort of stock and the colors he is apt to re- quire, in adequate quantities. Don’t knock him; rather, help him to get business, and he will be pretty sure to reciprocate. Victor Lauriston. 2c? > In every profession also there is, and must be, a code of ethics, the re- sult of years of experience. I take it that the newer the profession, the more difficult it is to formulate its ethical code, for the experience has not been sufficient. Were I required to state an ethical code for our profession (banking), I think that I would say the first rule should be: “Never do something you do not approve of in order more quickly to accomplish something that you do approve of,” for there are no safe short cuts in pilot- ing a bwsiness, or a ship. J. P. Morgan. Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE Wholesale Only. 342 MARKET ST., S. W. Manufacturers and Distributors of SHEET METAL ROOFING AND FURNACE SUPPLIES, TONCAN IRON SHEETS, EAVETROUGH, CONDUCTOR PIPE AND FITTINGS. We Protect our Dealers. THE BEHLER-YOUNG CO. (SAME DAY SHIPPERS) GRAND RAPIDS, MICH. a sip Sap satc ness at i aH oe sed OLA ed 4 er si ciionestnnsscceaer canon stata 7 a sr eM: ii 9 necpiatinese July 1, 1931 Trade Commission Opposes Laws To Fix Resale Price. The Federal Trade Commission last week made public a report prepared for Congress on the subject of legisla- tion to allow manufacturers and wholesalers to fix resale prices of their products. The report is unfavorable to such legislation, the outstanding ex- ample of which is the Capper-Kelly bill, which has passed the House and is still pending in the Senate. “The Commission believes,” it stat- ed, “it would be difficult to provide government regulation of price main- tenance that would bring relief to makers of trade-marked goods, without injustice to consumers and at the same time meet the tests of practical admin- istration.” The report is based in part on the results of questionnaires sent to manu- facturers and dealers, Of 691 manufacturers reporting, 61 per cent. expressed no preference as to legalizing resale price maintenance, while 10 per cent. as to number of companies and 4 per cent. as to vol- ume of business, opposed it. Less than 29 per cent, of the manu- facturers favored price maintenance, though this group did more than 29 per cent. of total business represented. “A significant fact shown in _ this connection,” said the Commission, “is the failure of a majority of the manu- facturers making returns to express a preference.” The manufacturers, it seems, have become doubtful since the Capper- Kelly bill was first proposed, as a similar questionnaire in January of 1929 showed that 69 per cent. of those answering were in favor of the bill. Wholesalers were found to be al- most unanimously in favor of the bill. Small retailers also favored it, while chains, department stores and dry goods stores opposed it. Selling at prices below purchase price was rarely reported by dealers, the Commission said, but instances of selling below the purchase price plus average cost of doing business were reported more frequently. The Commission notes a demand in some quarters for laws legalizing price contracts when. subject to Govern- mental approval as to fairness of prices, The report went on: “It would be too difficult to deter- mine, or even estimate closely, true operating cost figures for a particular commodity for numerous dealers to make them the basis of any regulation of such contracts requiring application by an. administrative authority in a manner which would give customers the benefits of efficient merchandising. “The alternative of specific govern- ment proceedings is equally imprac- ticable, and a rule that the essential test would be sales below purchase price with a number of practical mer- chandising exceptions, would give little satisfaction to manufacturers com- plaining of price-cutting, because of the infrequency of such sales. “The manufacturer may, and often does, control the prices for which his goods are sold by retaining ownership and responsibility for price risks up to the final sale to the ultimate consumer, but to give him by special enactment MICHIGAN TRADESMAN a like control after the goods have passed out of his ownership, thereby discontinuing his responsibility for mercantile risks would not only seem inconsistent, but would be erroneously assuming this to be a simple method of disposing of the problem. “According to the experience and opinions of some of those close to the facts of trade, it appears that in order to protect the public from the conse- quences of such apparent simplification of business conditions for the manu- facturer and his distributors, elaborate governmental administrative machin- ery would need to be provided to pre- vent numerous abuses injurious to the consumer and to the retailer from de- veloping under conditions thus created. “Such governmental participation in the control of prices is a dangerous departure from existing policies with respect to price-making in the ordinary course of commerce as well as of ques- tionable efficiency.” : ——2+—____ Prompt Action To Avoid an Acute Situation. Lansing, June 30—Those Michigan retailers who thought themselves out of the taxation woods with the defeat of the 'McBride-Dykstra bill are con- vinced by recent developments that they must remain quite as alert for the next two years as they have been for the past six months, else the retail in- dustry will be sunk with new taxation burdens, These developments may be referred to as to the elevation of 'C. W. Fenner to the presidency of the Home Defense league; the decision by the supreme court of the United \States upholding the so-called anti-chain store tax of Indiana; and the immediate introduc- tion in the legislatures of various states of bills similar to the Indiana law with increased license fees and also with license fees applied to all stores. Anti-chain store legislation spots at- tention on three distinct groups. These groups are: (1) the anti-chain store organizations of the type represented by Fenner and his fanatics of the Home Defense league; (2) the tax spenders who are keen to uncover any new source of public revenue; and (3) perhaps even more important still, the other special interests who wish to un- load their tax burdens on other groups. ‘The attitude of the latter groups can be understood, even if not approved, but we cannot understand why any practical merchant should urge sup- port of these anti-chain tax bills. The antagonism of many merchants toward chains can be understood but it is im- possible to comprehend the type of reasoning which causes them to place their own heads in the tax noose in order to spank a few large chain stores. A check reveals that many of these merchants, particularly in the smaller towns, do not understand present trends as to this type of legislation. During boom times real estate-men promoted many subdivisions and sold lots at inflated prices. Streets were gradede and paved, sewers and side- walks laid and the cost was assessed to the abuting property. Deflation followed; the lot buyer defaulted and the subdivider necessarily repossessed. Now the subdivider wails about the burden of the general property tax and the ‘Michigan Real Estate Association to-day is urging a special session of the legislature to give real estate men relief from the general property tax. ° ‘The retail grocers in their anxiety to win votes for anti-chain bills, have promised relief to real estate men from the general property tax. The retail grocers want to use the real es- tate men but it is more likely that the real estate men will make use of the retail grocers and the retailer will find himself set up as a new type of special taxpayer carrying all or a considerable part of the tax burden of which the purely anti-chain tax will be only a small part, Definite action suggests itself to Michigan retailers, (1) unalterable op- position to a special session of the leg- islature; (2) education of retailers to the true significance of any and all of | the special taxes, such as sales taxes or license fees, Inasmuch as ‘Merchants’ Association, Inc., is located in the Capital City and furthermore, because it took such ac- tive part in defeating the McBride- Dykstra bill, it is certain that this or- ganization will be expected to take an active part in this work. co [But whoever does the job should be at it now in order to avoid an acute situation such as arose in the last ses- sion of the ‘Michigan legislature. Also because each year it becomes more dif- ficult to defeat this type of legislation. Theron \M. Sawyer, Sec’y. ‘Merchants’ Ass’n., Inc. —_—_»> > Bay City Adopts License Fee For Auctioneers, Bay City, June 29—An ordinance to regulate auction sales in Bay City and to provide for the licensing of auction- eers and persons holding such sales was adopted bv the City Commission last night establishing the fee at $25 for each day upon which the sale is held. ‘To obtain a license for holding an auction sale, the $25 fee for each day on which the sale is to be held, must be paid to the city treasurer and the receipt turned over to the city clerk for issuance of the permit. As specified in the ordinance, every auction sale must lbe conducted by a licensed auctioneer. Any person may obtain a auctioneer’s license by paying to the city treasurer the sum of $25 and executing a bond to the city in the sum of $500. According to the new measure, it is unlawful for any person or persons, firm or corporation to hold any auc- tion sale of goods, wares and merchan- dise in the city except in accordance with the terms of the ordinance, which does. not apply to judicial or mortgage sales or to sales in the manner ‘pro- vided by law ‘by or on behalf of li- censed pawn ‘brokers of unredeemed pledges or by warehousemen or others having statutory liens, or to the sale at public auction of the stock on hand of any person or persons, firm or cor- poration that shall have been in [busi- a at least one year preceding such sale. : Each separate sale at public auction of any goods, wares or merchandise in violation of the ordinance shall con- stitute a separate offense, and any per- son or persons, firm or corporation convicted of a violation shall pay a fine of not more than $100 and the costs of the prosecution, or face a sentence of imprisonment for not more than 90 days in the Bay county jail, or by (both a ‘fine and jail sentence in the discretion of the court. An ordinance to amend an ordinance for the prevention of fires and to es- tablish fire limits was also adopted by the ‘Commission. The measure extends the fire limits in Bay City and estab- lishes definite limits for the construc- tion of buildings within the limits in the best interests of the prevention of fires. Justice of the Peace P. M. Haller, appeared lbefore the ‘Commission, and advocated that a clause be placed in the application blanks for appointment to the city fire department requesting information on the military service of the applicant and that a preference be shown war veterans in cases of ap- pointments. He also suggested that the age llimit of firemen be raised from 30 years to 35 years to tbe eligible for appointment. The requests were re- ferred to the Commission as a whole and the city manager with power to act, on motion of Commissioner W. H. Webb. 23 -~ The man who works by fits ‘and starts often is a poor finisher. SARLES Detective Agency Licensed and Bonded Michigan Trust Bidg. Grand Rapids, Mich. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Kent Products Co. Service Distributor Eskimo Creamed Cottage Cheese. Borden Cheese. Meadow Gold Butter “June Flavor.” Grand Rapids and Western Michigan Phone 64-929 % ‘ e I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT CHEESE All varieties, bulk and package cheese “Best Foods” Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is FE'verlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. 2 aera 24 MICHIGAN TRADESMAN July 1, 1931 HOTEL DEPARTMENT News and Gossip of Interest To Hotel Men. Los Angeles, June 27—Word comes to me to the effect that Edgewater Club, St. Joseph, owned by ‘Charley Renner, will be operated this season by W. R. (Bill) Little, a former col- league of Mr. Renner in the Fred Harvey service, but who more recent- ly has been managing a large cafeteria for one of Mishawaka, Indiana’s larger manufacturing institutions, J am, in- deed, pleased to know that Mr. Little has taken this step, as it means much to the regular patrons of the well- known St.. Joseph resort, and a won- derful help to the hardest worked landlord I know of anywhere. My only regret is that I will not be able to visit these two friends this season, but I certainly wish them well, and I feel sure they mill make a pot of money and still more friends. The National Hotel Greeters annual convention was held at Vancouver, British Columbia, last week, and was one of accomplishment, as well as of record-breaking attendance, over 100 delegates being in attendance. Chas. A. Mangold, of Hotel Jefferson, Dallas, Texas, was elected president. The re-elected secretary-treasurer, Martin E. Rowley, of Denver, reported that the national body has a paid member- ship of 8,400, a slight loss under last year but considered remarkable in view of the unfavorable conditions of the past year. The sum of $3,338 was raised by private subscription for the purpose of sustaining the Greeters’ Home, at Colorado Springs, and Kan- sas City was selected as the meeting place for 1932. ‘The Hotel World, in an article rela- tive to our good friend Ward B. James, managing director of Hotels Windermere, Chicago, of a biograph- ical nature, has this to say which I know will interest his friends in Mich- igan than whom no one has more: “Graduated at Syracuse, N. Y., Uni- versity, where he studied liberal arts and law. Just missed his degree in law due to the interference of the world war, in which he served as sec- ond lieutenant. In 1918 went to the Lackawana Railroad’s legal depart- men, but a desire to embark in the ho- tel business, brought him in contact with the Statler organization, in the auditing department. Scarcely a year later he became manager of Hotel Tuller and the Tuller chain of hotels in Detroit. He was with the Tuller in- terests for five years, at which time he was given the management of Hotels Windermere, since which time he has been made managing director.” From my own personal knowledge I know he is making a wonderful success in his new field, which gives me much pleasure. “Prejudice is one of the greatest drawbacks to business expansion,” said the manager of a large Los Angeles packing house on the occasion of a session at the Glendale breakfast club recently. “We find this especially true in the packing business, because the public has the habit of looking askance on any innovation. “It is not so many years ago that canned goods were practically banned from all first-class tables. Now they are a welcome necessity. There are still all sorts of city and state laws concerning oleomargarine, yet it is an admitted scientific fact that it is far superior to many grades of butter. As for taste. “An irate customer in a large hotel called the waiter to his table and with an accusing finger demanded: “Look here, isn’t that a hair in this butter?” “Yes, sir,” admitted the waiter, with- out as much as glancing at the butter. “It’s a cow’s hair, sir. We always serve one with each piece of butter to prove that it isn’t oleomargarine.” Several ‘Michigan hotels are furnish- ing radio service to such of their guests as desire same, at a moderate cost. ‘They insist, however, that 11 o'clock shall be the closing hour for such service. If the civil authorities would only follow this up by making such a regulation general in its scope one outstanding nuisance might be abated. Every once in a while somebody who is not interested financially in the operation of hotels and _ restaurants, bursts forth in song—or rage—and talks about the Jesse Jameses in that line of industry. Even in their palm- iest days, the food dispenser never made even a small percentage of the profits you ‘find in almost any other kind of business. You will find the shoe man combining fifty cents worth of raw material with a dollar’s worth of elbow grease, and working off the product for fourteen dollars and nothing is heard of it, or the medical dispenser packing away three cents’ worth of ingredients in a long-necked bottle and extracting a stingy dollar for same. And then there is the boot- legger—but, well we won't go any further with comparisons. Of course it may be true that cow meat, in the cow, is probably worth a couple of cents per pound, with the packer, sixty; the retailer, ninety, and on to the platter in the restaurant, $2.10, but it is well to bear in mind that the trans- portation company takes the first grab and then there is the organized banditry in the kitchen which picks out the succulent portions for “home” consumption, so when guest has ab- sorbed and paid for the dainty morsel finally peddled out to him, there has been no wonderful margin of profit for the individual or concern which un- dertakes to “feed the brute.” And now comes into the market the famous Golden ‘Bantam corn, which is a prime favorite with everybody, but the proper disposition of it after the producer has turned it over to the user, is a fine art, a function in itself. For instance, some housewives scrape the kernel from the cob. But that is no way to dispose of such a dainty. For me, it is on the cob, with a napkin in some convenient adjacency, with plenty of butter in sight. Cutting the kernels from the cob is real sacrilege— destroying all romance, or sentiment or whatever you are pleased to call it. Never worry over “farm relief’ when you are consuming Golden Bantam corn. W. F. Doland, of Pontiac, has pur- chased the Paisley House, at Yale, from Mrs. Jerry D. Paisley, who has been conducting it since the recent death of her husband. The Paisley, modernized some years ago, was one of the older established hotels in the Thumb district, and has always been very well regarded. It should prove a good investment. The Cool ‘Sisters, of Howard City, have taken over the Montcalm, in that city, and renamed it the Trails Inn. The New Sainte Marie Hotel, at Sault Ste. Marie, has been sold by H. P. Hosack, of Hessel, receiver of the Welch-MclIntyre estate, owners of the hotel, to Kaisor Maze, proprietor of the ‘Cloverland House, at the Soo. Mr. Maze has announced that he will con- duct the New Saint Marie, but will dis- continue the Cloverland. Richard Callahan, who has been manager of Hotel Majestic, in Detroit, for several years, has taken a lease on Hotel Kenwood, Pontiac, and will op- erate it. The Kenwood is over 100 years old and was originally known as YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Rooms—400 Baths Menus in English MORTON HOTEL ARTHUR A. FROST 2 Fireproof Construction Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popuiar Priced Cafeteria in Cen- nection. Rates $1.56 up. WM. G. KERNS, Proprietor aA rn a NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City The only All New Hotel in the city. Representing & $1,000,000 Investment. 250 Rooms—150 Rooms with Private th. Buropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, = Service, Popular ces. Entire Seventh Floor Devoted to Hspecially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates BRUCE E. ANDERSON, Manager. Occidental Hotel Manager FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. Muskegon -te Michigan Tn os ~~ iit TM Columbia Hotel ut -_ } The Pantlind Hotel The center of Social and Business Acctivi- ties in Grand Rapids. Strictly modern and fire-proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. KALAMAZOO Good Place To Tie To HOTEL CHIPPEWA MANISTEE, MICH. Universally conceded to be one of the best hotels in Michigan. Good rooms, comfortable beds, ex- cellent food, fine cooking, perfect service. Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HENRY M. NELSON, Manager “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NBIR, Manager. sai Republican Hotel MILWAUKEE, WIS. Rates $1.50 up—with bath $2 up Cafeteria, Cafe, Sandwich Shop in connection shinning? a ee tenet arict ats tna b ate rs eam cease oon eee sith imnmtenenatuecrggssge ae ir ~ ALON CRAG IN it AcE NaS ON rae tbe OMNES on e of July 1, 1931 MICHIGAN .TRADESMAN j s 25 the Hodges. For a number of years js entitled to know. Posting the room June 26. The loss is estimated at the Kenwood was operated by H. F. rate practically eliminates any chance $3,000. NEW Heldenbrand, now proprietor of Ho- for argument with the clerk or cashier. : tel Heldenbrand, that city, and during Such controversies are always bad for cee his regime it was practically rehabili- the hotel, the guest being embarrassed Gaceratias tated, so that when he disposed of the and usually angry no matter how the HOTEL aaa property in 1926, it was in excellent controversy is settled, even if a con- Management condition. Chas. E, Gatton, who was _ cession has been made to placate him. O J I B W A Y See age chief clerk at the Majestic, under Mr. Some hotels provide the guest with a Facing FAMOUS Callahan, will be the new manager, in card indicating his room rate—a vey The Gem of Hiawatha Land Grand Circus Park. Oyster Bar. place of W. S. Buckley, owner of the good idea, anyhow—but often, in the ARTHUR L. ROBERTS Mita Me property. The Kenwood has 75 rooms. This is sure a funny world. Some time ago the union barbers of Los Angeles decided that 35 cents should henceforth be the price of a shave in- stead of a measly quarter, in all shops reeking with unionism. Now the Lord High Executioner of the order of Tonsors declares the reason they had to drop back to two bits was because of lack of patriotism on the part of the public. Perhaps the standard of one- Way conversation on the part of the operators did not measure up to the requirements, One has to indulge in a little hilarity when he remembers that a few years ago the standard price for a shave was ten cents, or twelve shaves for a dollar when you had a commuta- tion ticket, and the barber took some interest in the performance of the ser- vice. Now he only speaks of an an- ticipated higher standard of living, ‘Roger W. Babson, noted statistician, speaking of the _ possibilities of the tourist trade, says: “The whole living expenses of tourists are distributed among local business men in the cities, towns and resorts where they visit. For example 25 cents out of each dol- lar goes to. the hotel where the tourist stays, and 75 cents goes directly to the trades people of the community. The hotel in turn spends a greater share of its income locally for taxes, supplies, salaries, wages, etc. At least 93 per cent. of the money paid out by the tourist stays in the town where he disburses it.” I notice some of the state hotel as- sociations are wrestling with the proposition of posting room rates. A few years ago this used to be a stand- ard topic of conversation and discus- sion at every annual convention. More recently it has cut less figure because of the low room counts in most hotels, but it is a topic that never has and probably never will be permanently settled. State legislatures have tried to intervene, but in commonwealths where laws have been enacted on the subject, there is little observance of same. It seems to be a sort of after- math of the period when the hotels gave you a comfortable room with three square meals a day for a two dollar investment, when operators were all satisfied with their volume of busi- ness instead of rupturing themselves in their desire to secure conventions and the like. Personally, I have never been able to discover any valid objec- tion to the posting of room rates. Out here, and, in fact, in quite a number of Western States, it is really compulsory, and undoubtedly in time will be in the others. Where the operators are par- ticularly stubborn on the question of rate posting, some legislator will usu- ally help matters along by not only making rate-posting obligatory, but will attempt to regulate all hotel rates as well. For my. part J believe the posting of rates in rooms has a dis- tinct tendency to give the guest a feel- ing of confidence in the hotel. He feels that each guest pays the same price for the same room, that no par- tiality is shown and that it is not necessary to waste his time shopping around. If one is a business man, or has been successful in business, he has not, as a rule, had to make his invest- ments without knowing just what he was buying and just what it was cost- ing him. It is a habit that does’nt neces- sarily imply that he is stingy. He just wants to know. That’s all. And he rush hour, there is a delay in the issu- ance of such cards, the guest has no positive knowledge if his request for a certain priced room was understood by the booking clerk, and quite fre- quently this is the cause of a misunder- standing. The only objection [ have ever heard advanced against the adop- tion of this plan is that at convention time, it is desirable to advance the room rate, without advance notice to the guest. Maybe this is so. But considered from almost any angle [I have heard discussed, the hotel man who advances his rates and turns away his regular guests, just because he has a three-day convention in sight, is only deceiving himself. And-this is a custom which must necessarily fall into the discard. The advanced rates will usually fall short of paying for the extraordinary wear and tear on hotel furnishings, and the regular guest is always an asset. The death of Louis Mallette, owner of Hotel Ossawinamakee, Munising, comes to me as an almost personal be- reavement, because I have been inti- mate with him for a long time, and only last fall he advised me of his in- tention of spending the winter in Cali- fornia, if I “would agree to look after him.” En route, however, he was de- tained at Hot Springs, Arkansas, and was compelled to return home, on ac- count of illness from which he did not rally, Mr. Mallette was in the hotel business for a half-century and _ his service was, one might say contempor- aneous with James R. Hayes, of Park Hotel, Sault Ste. Marie; John Lewis, Hotel ‘Marquette, Marquette, and John Mann, Hotel Douglas Houghton. Mr. Hayes passed on several years ago and Messrs. Lewis and Mann have re- tired. An incident I will long remem- bere occurred some years ago when it seemed desirable to have a large mem- bership in the Michigan ‘Hotel As- sociation, and I was “called to the colors” to assist in missionary work. “Jim.” Hayes and Louis Mallette were wonderful friends, but Hayes had never been able to bring Mallette into the fold, so he “sicked” me on. [I took the dare and “brought home the bacon,” and while there was a limited degree of enthusiasm on the part of Mr, Mallette at first he became, on my solicitation, a substantial member of the organization and a most wonder- ful friend of mine. “Jim.” Hayes al- ways claimed that I should be awarded a medal for this accomplishment. The last time I was at the Ossawinamakee, some years ago, Mr. Mallette express- ed the fear that he might be compelled to retire from business on account of the possible incapacitation of his chef, a lady, who was the best ever in her particular line, and was in a large measure responsible for the reputation enjoyed by the hotel, especially at the feeding end, ed “Unele Louie’ Winternitz writes me from San Diego that he is prepar- ing to take a trip East, with head- quarters at Chicago, but proposes to infest Michigan at intervals, Whether his departure has been hastened by the knowledge that I was contemplating a visit to the Southern California metropolis, is not indicated by the cards. However, he is a good soul, and I wish him a happy journey, and speedy return, Frank §. Verbeck. pe Adrian—Fire destroyed the Heckin- ger bakery at 938 Michigan avenue, Deglman Hotel Co. Enjoy the delightful Govern- ment Park, the locks, the climate and drive. Sault Ste. Marie Michigan Rates from $2 HOTEL TULLER HAROLD A. SAGE, Mgr. CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION In Kalamazoo Charles Renner, Manager PARK-AMERICAN It’s the New Hotel Ellictt STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. VISIT THE BELVEDERE Northern Michigan’s Finest Resort Hotel in July, the ideal summer month. TEE UP on our sporty 18-hole Tourna- ment Golf Course known as ‘Mich- iga’s Best.’”’ JOIN THE “GALLERY” July 15th for the Michigan Amateur Championship played by outstanding members of the State League. : Special rates to golfers in attendance during that week. You can RIDE, HIKE, FISH, SWIM and DANCE in this health-giving climate, or just relax on our sunny beaches and shady lawns and you will return home with ruddy good health, new pep and vitality. Our staff of trained hotel employes are waiting to serve you. For information address MRS. FRANKLIN C. SEARS, Manager, Charlevoix, Mich. Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. FOUR FLAGS HOTEL In the Picturesque St. Joseph Valley. Seventy-eight rooms. Con- ducted on the high standard es- tablished and always maintained by Charles Renner, landlord. RESORTERS WILL LIKE COMMERCIAL HOTEL MRS. S. SAMPSON, Cateress, from Chicago. Best meals in Michigan, no fooling, we mean it. Hundreds say so. Good Beds. PENTWATER, MICHIGAN Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mgr. DETROITER ROOMS 75O BATHS FREE GARAGE UNDER KNOTT MANAGEMENT SINGLE. ROOMS WITH PRIVATE BATH Dae NO HIGHER 26 DRUGS Michigan Board of Pharmacy. President—Orville Hoxie, Grand Rapids. Vice-Pres.—Clare F. Allen, Wyandotte. Director—Garfield M. Benedict, San- dusky. ee Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August ex- amination at Ironwood, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President—J. C. Dykstra, Grand Rapids. First Vice-President--F. H. Taft, Lan- sing. Second Vice-President—Duncan Wea- ver. Fennville. fecretary—R. A. Turrell, Croswell. Treasurer—Clarence Jennings, Law- rence. BEST ATTENDANCE IN YEARS. Forty-eighth Annual Meeting of the M. S. P. A. Wednesday forenoon, June 24, the Michigan State Pharmaceutical As- sociation heard two papers read—one by J.-H. Ostlund, School of Business Administration, University of Minne- sota, “Cost ‘Control Through Buying Policies,” and one by Geo. E, Jay, As- sistant to General Sales Manager, E. R. Squibb & Co., N. Y., on “Merchan- dising Trends.” At the luncheon talks were made by Dean R. T. Lakey, Col- lege of Pharmacy, ‘College of the City of Detroit; Dean E. J. Parr, College of Pharmacy, Ferris Institute; Dean E. P. \Stout, College of Pharmacy, Detroit Institute of Technology; Prof. :C. H. Stocking, College of Pharmacy, Uni- versity of Michigan; Julius H. Riemen- schneider, President N. A. R. D., sub- ject: “N. A. R. D, Activities.” Frank E. Holbrook, President ‘M. P. T. A., toastmaster. Later in the afternoon reports were received from the following: Prescott Memorial Fund, Chas. ‘H. Stocking; Publicity, Wm. E. Loebrich, chairman; D. R. D. A. and M. S. P. A. Journal; R. T. Lakey, editor; Board of Phar- macy, Garfield M. Benedict, director of Drugs and Drug ‘Stores in Michigan. Speakers: Robert L. Trunk, Vice- President, McKesson-FullersMorrison Co., ‘Chicago, subject: “Where Does the Emphasis Belong?” Wm. E. Pow- ell, manager Sundry Sales Department, Goodrich Rubber Co., subject: ‘“Mer- chandising Rubber Goods.’ Duncan Weaver, member Board of Pharmacy: “My Experiences on the Board of Pharmacy.” In the evening the men of the con- vention were dined by Tunis Johnson Cigar ‘Co, at its factory, while the ladies of the convention were dined by the Hazeitine & Perkins Drug Co. at the Biythefield Country Club. Later the men joined them at Blythefield in a dancing party, Thursday morning the Resolutions Committee presented the following re- port, which was adopted: ‘Whereas — The members of the Michigan State Pharmaceutical As- sociation in annual convention § as- sembled at Grand Rapids, June 23 to June 25, 1931, desire to find a fair and legal way to correct the present dras- tic cut price situation in Michigan; and ‘Whereas—Surveys have been made on several nationally advertised items which from time to time are sold at a cut price and many of them at prices below the cost of such merchandise to the independent retailers; now there- fore be it Resolved—That the Michigan State MICHIGAN TRADESMAN Pharmaceutical Association ask all manufacturers of items sold at retail to consider putting into practice the following: 1. That they choose such customers as outlets for their goods as will prac- tice only fair and honest merchandis- ing and not destroy by predatory price cutting their good name and fair trad- ing conditions, 2. That they spend a goodly per- centage of their advertising appropria- tion each year for the education of the consuming public to the fact that when one article is sold at cost, some other item must be sold at an unfair profit to make up the loss of operating ex- pense of the items sold at cost. 3. That they discentinue so-called quantity discounts and pay instead for the service of co-operation to maintain fair and honest merchandising condi- tions. 4. ‘That they discontinue any and all deals which from experience in the past have destroyed fair and honest merchandising conditions. 5. That they refuse to pay for, in part or in whole, for any advertising of their products unless the advertise- ment is written by themselves or their agents and that they adhere to the steadfast policy of writing only such advertisements as are conducive to fair and honest merchandising. 6. That they lease or rent window display furnished by themselves only to such retailers as will adhere to a fair and honest merchandising display. 7. That they discontinue any and all payments to hidden demonstrators who are used for the destruction ‘of fair and honest trading conditions on their or other manufacturers’ items. 8. ‘That they publicly deny any statements made by the price cutter in advertisements, such as in daily pa- pers which state that the predatory price cutter buys more cheaply than other retailers. 9. That each firm be asked for a written statement, which is to be sign- ed by someone in authority at the head of the firm, stating the firm’s position in respect to the Capper-Kelly bill, this to be used by the National Association of Retail Druggists to place before ‘Congress the true authorized atitude of each manufacturer of preparations sold in drug stores. Whereas—It is becoming a more common practice for manufacturers whose products are distributed pri- marily through drug stores to combine the sale of one of their products with a companion item of saleable size and to offer such combination or “deal” to the public through the drug store for the price of one item, and Whereas—Some manufacturers have even gone to the extent of combining products not manufactured by them and which they do not intend to manu- facture, with one of their own products in these so-called ‘“‘deals”; and Whereas—The offer of such deals tends to decrease the sale of such com- panion item or like item without in- creasing total sales in the drug store to such an extent as to overcome the loss of the sale of the companion item or like item; and Whereas—Such manufacturers in in- creasing numbers are choosing as companion items products which have heretofore been sold by the druggist at a fair profit, and necessary to the proper conduct of his store; and ‘Whereas—The continuance of such practice of giving away companion items is gradually decreasing the sale of such items in the drug store; there- fore be it Resolved—That the Michigan State Pharmaceutical Association is opposed to the practice of any manufacturer offering for sale at the price of its product a combination of one of its products with a companion item in salable size when such companion item is not manufactured by said manufac- turer or intended thereafter to be sold as one of its items; and be it further Resolved—That the Michigan ‘State Pharmaceutical Association is opposed to the practice of any manufacturer combining two of its items for sale to the public at the price of one unless this practice is done for the purpose of introducing a wholly new item and unless said new item is packaged in sample size or in some manner as not to conflict with the sale of a like prod- uct and now sold by druggists; and be it further Resolved—That a copy of this reso- lution be mailed to the secretary of other state associations with the re- quest that this or a similar resolution be presented to their convention and adopted by their association if pos- sible and that a copy of this reso- lution be mailed to the manufacturers who have been lately offering deals which are unprofitable and unfair to the best interests of the retail phar- macist, Whereas—The National Association of Retail Druggists is to hold their an- nual convention in the city of Detroit during the latter part of September of this year, and wishing to re-assure the National Association of the co-opera- tion of the Michigan State Pharma- ceutical Association, therefore be it Resolved—That we offer to the Na- tional Association of Retail Druggists our hearty support and co-operation in the matter of attendance and assist- ance during the convention to be held in Detroit during the year 1931. Whereas—The Detroit Retail Drug- gists Association are the hosts to the National Association of Retail Drug- gists convention during the dates of September 28 to October 2, 1931, and Whereas—Such convention will call for much effort and labor on the part of the Detroit ‘Retail Druggists As- sociation; therefore, be it Resolved—That the Michigan State Pharmaceutical Association hereby pledge to make their task lighter and to help make the said coming conven- tion a real success such as every drug- gist in Michigan would desire. ‘'Whereas—The strength of the Mich- igan State Pharmaceutical Association and the prestige of the local druggists depends on the friendliness and strength of the various druggists in local communities; therefore be it Resolved—That we encourage the organization of local associations in communities where none exist at the present time and that we assist in any manner possible the strengthening of these groups already formed. Whereas—There are in Michigan several old time druggists who have been in the drug business for years and by their efforts in earlier years have contributed to the welfare of the drug business and realizing that such activities will necessarily be curtailed shortly and desiring to recognize their efforts; therefore be it Resolved—That life membership in the M. S. P. A. be extended to any druggist who has been connected with any drug organization for a period of forty years and that the Executive Committee be hereby empowered to grant to the persons so entitled such honorary membership. iWhereas—Several motion pictures have been manufactured and are being shown on the public screen which cast reflection on the integrity and honesty of druggists and we believe that such reflection is uncalled for and a detri- ment to the pharmaceutical business in general; therefore be it July 1, 1931 Resolved—That we condemn _ the practice of the manufacturers of such pictures and that we protest to the officials in charge of such productions. Whereas—It seems to be the prac- tice of newspaper reporters, in report- ing narcotic raids and seizures, to re- fer to them as*drug raids and that we feel it is a reflection on the integrity and honesty of the legitimate druggist and drug trade; therefore be it Resolved—That we again condemn the practice of referring to such nar- cotic raids under the heading or using the term “drugs”; that we transmit a copy of this resolution to the As- sociated Press and request they use their influence not to use the word “drugs” in such item, Whereas—During the past year much success has been had with the committee which has been known as the ‘““Minute Men” and believing that such committee will be a benefit in the future we recommend that the incom- ing President or Executive Committee take the necessary steps for the ap- pointment of at least one man to this committee from such counties or sec- tions of the State as they may see fit. Whereas—Because the membership of the M. S. P. A. is not as large as it should be, we recommend that the Executive Committee take any neces- sary action to increase the membership and interest in this State association. Whereas—There is need of concert- ed thought in the matter of future leg- islation pertaining to the drug busi- ness; therefore we recommend that the Legislative Committee be instructed to convene as often as necessary during the next year and that they seriously consider the necessary changes in the present pharmacy law and that they make report of their findings and recommendations at the next annual convention and that an open forum be held at that convention so that the druggist may become well informed of the recommended changes. Whereas—Predatory cutrating ap- pears to be gaining ground and that selling of merchandise at cut prices does not afford a legitimate profit and we do not wish to encourage such practice; therefore be it Resolved—That we do not encour- age sale or display of items offered for sale by competitors at less than cost to the retail druggist. Whereas—It is the growing practice for school boards and _ other public utility bodies to offer for sale in their offices and buildings merchandise and to engage in the business of retailing merchandise and supplies to the public at little or no profit, therefore we con- demn such practice and urge all drug- gists to condemn and endeavor to cur- tail such practice in their community. Whereas—We believe it to be to the best interests of all concerned to en- courage closer co-operation and sup- port between the medical profession and the retail druggist; therefore we recommend to the Program Commit- tee the following general plan: that the said Program Committee endeavor to arrange an exchange of speakers be- tween the state medical society and the Michigan State Parmaceutical As- sociation at their future conventions. ‘Whereas—The thirty-ninth annual convention just closing has been a wonderful success and such success has been the result of co-operation and harmony between all concerned; be it Resolved—That we extend our thanks and appreciation to the Kent County 217 Eugene St. HOEKSTRA’S ICE CREAM Cream of Uniform Quality An Independent Company Phone 30137 Grand Rapids, Mich. SE ante Bene t sex aes Sa AOR RStE AE TaN secu eé o eh ie! e » ce as a RNR re fh RRA TSC ete eé ~ July 1, 1931 MICHIGAN TRADESMAN 27 Retail Druggists Association, their (elected last year and since removed Retail Druguists Association, their (elected last WHOLESALE DRUG PRICE CURRENT elers Association, all jobbers and man- He ae ufacturers, Pantlind Hotel and to all Delegates to National Association Prices quoted are nominal, based on market the day of issue. others who have contributed their ser- convention at Detroit—Alex Reid and ae Ciias cece V aces i6- Henn 0 on vices and efforts in making this con- F. C. Bellmore, of Detroit. Boric (Powd.)-. 10 @ 20 Cubebs -_. _-. 6 00@5 25 Buchu @2 16 vention a success, : Boric (Xtal) _.10 @ 20 Higeron --- Cantharides "@2 52 , ee oa Noes Delegates to A. Ph. A. convention— “" 33 @ 44 Hucalyptus -._.. 1 25@1 50 Capsicum @2 28 Whereas—The National Association : : Carbolic ~...---- i i i : Bb f Detroit itri 44 @ 60 lock, pure... 2 225 Catechu @l 44 of Retail Druggists have continued to Jos. Burniac, o Ctroit. OL --------- 3%@ 8 Juniper Berries_ 4 50@4 75 Cinchona — @2 16 demonstrate their interest in the wel- — Nitric Seo 9° @ 16 Juniper Wood ~150@1 75 Colchicum @1 380 fare of the druggist and the members Oxalic 15 @ 25 Lard, extra -...155@165 Cubebs @2 76 e ne M ‘S eA particularly ; there- Travelers Elect. ais 3%4@ 8 Lard, No. 1 -... 1 256@1 40 ao @2 0 es _e Ss BoA y; The Michigan Pharmaceutical Trav- artaric 43 @ 55 ao — . at a soe = @1 36 © coved Phat we pledee to then elers Association elected these officers: . Lee aa mee e pay Ammon... = - a ee : ~ rat mmonia , boiled, i i ee eg our co-operation, good wishes and sup- President, Charles ‘R. Knight, of De- Water, 26 deg... 07 @ 18 Linseed, raw, bbl. @ 78 Iodine, Colorless. @1 60 port in the future, troit; first vice-president, J. J. Reed, of Water, 18 deg.-. 06 @ 15 ee Poser pins a - Kino na brea ¢ a At the election of officers, which fol- Detroit; second vice-president, Ralph eo deg. -- aa - Mustard, artifil. on @ 30 oa Sun @2 52 lowed, the following were elected: I Barnes, of Grand ra he vice- Chloride (Gran.) 08 @ 18 Olive, ‘pure —— : coos bo Opfum oa gt - President—J. C. Dykema, Grand president, H. S. Schneider, of Detroit; ve, Malaga, um, C @1 44 ; T Z : Balsams yellow -......_ 3 60@3 60 Opium, Deodorz’d 5 40 Rapids, secretary-treasurer, Walter S. Lawton, eo. 1 00@1 26 Olive, Mal ta = 4 Piece’ Vice Presite eo Va of Grand ‘Rapids, elected for his wr (Canada) -. 3 75@3 00 green _________ 2 85@3 26 irst ice-President—F., ; alt, decease eect secutive term: mem- Fir (Oregon) -- 65@1 00 Orange, Sweet 6 00@6 25 Paints Lansing. oe hacia ? Pera ooo 250@2 75 Origanum, pure. @2 50 Lead, red dry __ 13%@13\% Second VicesPresident — Duncan Pets of the council, F. E. Holbrook, of | Tolu -—--------- 2 00@2 25 Criganum, com’! 1 00@1 20 Lead, white dry 13%@13\ ete ; ne Detroit, the retiring president; Leo A. poo ---- 3 25@3 50 white oil 1384%@13% Weaver, Fennville. es : Se Barks eppermint -. ¢ 50@4 75 Ochre, yellow bbl. @ 2% 'Treasurer—Clarence Jennings, Law- Caro, of Grand Rapids; H. E. Cecil, Cassia (ordinary). 25@ 30 Hoatiine Biiwe 1 tenn 1 cone yellow less 3@ 6 ne : of Detroit, H. A. Speck, of Detroit; Cassia (Saigon) -- 40@ 60 Sandelwood, E. a vos Am. 34%@ 7 sec Peter Lawrence, of Detroit; Arch V. Sassafras (pw. 50c) @ 40 L ~-----.. 12 50@12 75 = Putt. — iS : Secretary—-R. A. Turrel, Croswell. Executive CommitteeM. N. Henry, Lowell; J. M. Crichanowsky, Detroit. Trustees Prescott Memorial Fund— Charles H, Stocking, Ann Arbor. ‘It was practically decided to hold the 1932 convention in Lansing. The delegates had a golf tournament at Cascade Hills Country Club Thurs- day aftergoon and the women had a bridge luncheon at the Women’s City Club Thursday noon. A dance was held Hotel Thursday night. in the Pantlind At a meeting of the Executive Com- mittee, held ‘Thursday afternoon, B. A. Bialk, of Detroit, was elected chair- man, Benj. Peck, of Kalamazoo, was ap- pointed to fill the vacancy caused by the resignation of J. C. Dykema, elect- ed president. H. W. Wilson was appointed to fill the vacancy of Ed. Austen, of Midland Cousins, of Detroit; J. C. Dykema, of Grand Rapids and F. D. Hardoin, of Detroit, nr Advises Blue For Chinese Trade. Sky blue, dominating color in the new Chinese ‘flag, will carry a greater sales appeal on a package of merchan- dise than any other color, an author- ity on the Chinese market says. The gold, prominent in the old flag of the country and used extensively by American exporters to ‘China will re- tard sales seriously if Chinese consum- ers get the impression that the color is placed there for some political pur- pose. Blue and red he described as the colors most likely to prove acceptable on packaged goods. Prejudice against yellow or gold, he concluded, has be- come so extensive that ‘Nationalist of- ficials are repainting the gilded domes of government buildings with the light blue shade. PICNIC SUPPLIES, _ [Grand Rapids Seasonable} Merchandise Base Balls, Indoor Balls, Golf Balls ~ GOLF SUPPLIES—Clubs, Bags, Etc. TENNIS SUPPLIES—Balls, Rackets, Etc. INSECTICIDES. ROGERS HOUSE PAINT ROGERS BRUSHING LAQUER WALL PAPER CLEANERS SODA FOUNTAIN SUPPLIES ‘' KODAKS AND FILMS MOTH KILLERS — ANT KILLERS BATHING SUPPLIES — FOOD JUGS SPONGES — CHAMOIS — ETC. Complete Sample Line Always on Display Hazeltine & Perkins Drug Co. Michigan PAINT BRUSHES Manistee Soap Cut (powd.) 35c oni 30 Berries Cubeb 2-2 e pe Pisg Juniper -—.-.-..... 10@ 20 Prickly Ash ~-..--- @ 50 Extracts Licorice ---------- 60@ 15 Licorice, powd. .. 60@ 70 Flowers Arnica, —-2.... 15@ 80 Chamomile Ged.) 35@ 45 Chamomile Rom. @ 90 Gums Acacia, lst -..... g 60 Acacia, 2nd -.-.- 50 Acacia, Sorts -... 25@ 40 Acacia, Powdered 30@ 40 Aloes (Barb Pow) 35@ 45 Aloes (Cape Pow.) 25@ 35 Aloes (Soc. Pow.) 75@ 80 Asafoetida ...... 50@ 60 Pew. 2.0 @ 7% Camphor ........ 87i@ 9 Guaiac .....-.... @ 60 Guaiac, pow’d -.- @ 7 Kino “222022 @1 25 Kino, powdered... @1 20 Myrrh @1 15 Myrrh, powdered @1 25 Opium, powd. 21 00@21 50 Opium, gran., 21 00@21 50 Shellac, Orange 40@ 650 Shellac, White 65@ 70 Tragacanth, pow. 1 25@1 50 Tragacanth -... 2 00@2 35 Turpentine ~..... @ 2 insecticides Arsenic —....... —- 1@ 20 Blue Vitriol, bbl. @ W Blue Vitriol, less 08@ 16 Bordea. Mix Dry 10%@ 21 Hellebore, White powdered ...... 15@ 26 Insect Powder... 30@ 40 Lead Arsenate, Po. 11 @265 Lime and Sulphur J” OS. «33 Paris Green -... 2%@ 45 Leaves Buchu: 22 50 Buchu, powdered @ 60 Sage, Bulk -_.... 25@ 30 Sage, % loose —_ @ 40 Sage, powdered... @ 35 Senna, Alex. -... 50@ 175 Senna, Tinn. pow. 30@ 35 Uva Ural 20@ 2% Olis Almonds, Bitter, true: 7 50@7 76 Almonds, Bitter, artificial ____._ 3 00@3 25 Almonds. Sweet, wue 1 50@1 80 Almonds, Sweet, imitation -... 1 00@1 26 Amber, crude .. 75@1 00 Amber, rectified 1 50@1 75 Anise. 3 1 50@1 75 6 00@6 25 2 00@2 25 tpg an ht be rt 9? 580855 8d G8 nom cs RSKASKSH Sassafras, true 2 00@2 25 Sassafras, arti’) 75@1 00 Spearmint -...__ 5 00@5 25 Sperm 2 1 25@1 50 RON 2 6 00@6 25 Tar USP 65@ Turpentine, bbl. .. @ 64 Turpentine, less 71@ 84 Wintergreen, leat 2 6 00@6 25 Wintergreen, sweet birch -....,. 3 00@3 25 Wintergreen, art 76@1 00 Worm Seed -... 6 00@6 25 Wormwood __ 10 00@10 25 Potasslum Bicarbonate __.__ 35 4 Bichromate __.__ 15 2 Bromide -__._.___ 69@ 8 Bromide —_.._____ 54 71 Chlorate, gran’d_ 21 28 Chlorate, powd. 16@ 23 OF tah 202 7@ 24 Cyanide —_______ @ lodide _.._______ 4 34@4 55 Permanganate __ 22%@ Prussiate, yellow 35@ 45 Prussiate, red _. 70 7 Sulphate ________ 4 io Roots Alkanet -_.__... 30@ 40 Blood, powdered. 40@ 45 Calamus -_._..... 25@ 65 Elecampane, pwd. 20 30 Gentian, powd. _ 20@ 30 Ginger, African, powdered ._._.. 20@ 25 Ginger, Jamaica. 40@ 60 Ginger, Jamaica, powdered .... 45@ Goldenseal, pow. 3 00@3 50 Ipecac, powd. __ 4 00@4 60 35@ Licorice ~..___ 40 Licorice, powd.__ 15@ 25 Orris, powdered. 35@ 40 Poke, Powdered 25@ 40 Rhubarb, powd. __ @1 00 Rosinwood, powd. @ 6&0 i Ha, Hond. ground -........ @1 10 Sarsaparilla, Mexic. @ 60 Squillg -........ 35 40 Saquills, powdered iO 80 2 Tumeric, powd... 20@ Valerian, powd. _. @ 650 Seeds Anise 22 ——---20@ 30 Anise, powered @ 3% Bird, lg -....... 13@ 17 Canary 22 10@ 15 Caraway, Po. 30 25@ 80 Cardamon _._._. 2 25@2 50 Corlander pow. .30 15@ 25 Da 15@ 20 Fennell 20@ 30 Be 6%@ 15 Flax, ground _. 6%@ 15 Foenugreek, pwd. 15@ 25 Hemp 8@ 16 Lobelia, powd. ____ @1 100 Mustard, yellow 10@ 20 M black... 20@ 25 Poppy 2. 15@ 25 Quince —___ 2 25@3 50 Sabadilla . Sunflower -...___ 12, 1 Worm, American 25@ 30 Worm, Lavant — 6 50@7 00 Tinctures Aconite 22.2. @1 80 Aloes -___. @1 56 Asafoetida @2 28 Arnica @1 60 Belladonna _ @1 44 Benzoin ___. @2 28 utéy 2 Whiting, bbl. ___ Whiting _.____._ 5%@10 Rogers Prep, __ 3 45@2 65 . Msceillaneous Acetanalid .____ 57@ 75 12 Bismuth — * trate 2 Borax xtal or _* powdered ______ Cantharides, po. 1 o1 60 & OMNGr oo 72@2 82 apsicum, pow’d 42@ 665 Giawa tnd” ae” Cloves : 4 : Se - 47 64 Choral Hydrate 1 2051 60 Cocaine ._____ 12 85 Cocoa Butter ____ ‘so. 0 Corks, list, less 30710 to 40- Copperas ______._ 3%@ ib Copperas, Powd. 4 10 -Corrosive Subim 2 g Cc . 00@2 x Cuttle bone ___ . ¢ Deseo one --- .40@ 50 ¢ Dover's Powder 4 cone Pr Emery, All Nos. 10 16 ry, Powdered @ ib Epsom Salts, bbls. @03sy psom Salts, less 3%@ 10 Ergot, powdered __ @4 00 Flake, White ___ 15@ 20 Formaldehyde, Ib. 09@ 35 Gelatine Sie 60@ 70 Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. @02% Glauber Salts less 0%@ 10 ue, Brown ____ 20@ 30 Glue, Brown Grd Glue, White foie 249 3 Glue, white grd. 25@ 36 Glycerine _..___ 17%@ 40 ind Gneen avis 6 Bor 0 Iodoform pes Site: 8 oon 30 Lead ___ The Safety Element of In-Stock. (Continued from page 19- these novelties from stock while the styles were going big they would al- ways get hooked with a big stock when the public has had enough. “So the retailer is protected from his own foolishness by the fact that he can’t load up so easily. Since he has to have them made up he orders some- thing different, which experience has proved to be the safer way.” The debate between in-stock and make-up shoes always brings up the question of mark-up. The make-up adherents insist a larg- er mark-up is possible on wmade-to- order shoes because the styles are in- dividual and outstanding. No other stores have the same thing so no other direct price comparison is possible. All of which may be true, say the in-stock men, but because of the safer styles there are fewer mark-downs on stock shoes, It is not the original mark-up that actuallg goes into the cash drawer. Stock shoes make the poorest mark-up start but the highest mark-up finish, Plenty of retailers in the larger cities would be overjoyed if they could run their stores entirely on the in-stock shoes, both novelties and staples. But even if that were possible, would it be a desirable situation? Here is a statement from a much- quoted style leader who believes stock shoes should constitute only a minor part of the Nation’s shoe business: “It would be most unwise for our retailers to force the stock shoe issue by attempting to compel manufactur- ers to carry any great amount or variety of footwear on the floor. ‘The stimulation of a constantly moving style picture would be completely lost. The vanity of appeal would be a thing of the past. The industry would be put in a retrograde position, not by conditions of the times, but by failure to develop our greatest asset, style. “Individuality is the aim of every alert retailer. He wants merchandise whose style character excels his com- petitor’s showing. Such style indi- viduality accomplishes volume, pres- tige, and continuity of clientele.” The following stateraent from a cer- tain level-headed manufacturer sums up the opinion of who have studied the matter. He writes: ’“T am convinced that if the manu- facturer would concentrate his in- stock department, carrying only enough sizes in staple shoes, eliminating nov- elties and semi-novelties, that action would greatly aid the average retailer.” —++>___ A corporal was marching in front of his squad when he overheard a voice in the rear rank say: “This squad is like a flivver. The crank is in front.” “Yes,” snapped ‘back the corporal, “but the nuts are all behind.” many When On Your Way, See Onaway. ‘Onaway, June 30—And the big home coming to be staged July 3, 4 and 5, -when we expect about half the people in Detroit will be with us, that is, we judge so from the numerous com- munications coming from that locality. It will be remembered that after the big conflagration in 1926 a large per- centage of our factory workmen were compelled to seek work in Detroit, Pontiac, Alma and Flint. These peo- ple have since formed an association of Onawaites and hold annual celebra- tions in Detroit. This year, however, their meetings will be held in the good old home town of Onaway home com- ing week. Added to their numbers will be the already numerous tourists who have arrived earlier than usual owing to the extreme hot weather; the~ cool nights being a decided change from the suffocating conditions to be endured in the cities, A number of the Onaway people at- tended the big sportsmen meeting at Mio, June 25, called the Bay ‘Straits League. Yes, it was a passing good celebration; the Detroit News auto- gyro being in attendance. The Raw- lings broadcasters kept the public in- formed of every and all activities and sports, as well as the announcing of all coming events—making the Ona- way slogan “When on Your Way, See Onaway” a familiar phrase in the mouths of all within hearing distance. Yes, and the 1,000 pound roasted ox barbecue was as good and juicy as it was large. Bill McQueen, reporter for the ‘Alpena ‘News, was a busy man. Judge Dafoe, of Alpena, was there with his smile. Cheboygan, Alpena, Gaylord, Grayling, Hillman and inter- mediate towns, bands and music galore. Governor Brucker, arriving in the late afternoon, delivered his usual fine ad- dress. No, we didn’t stay for the grand ball which lasted long into the night. In a former issue of the Tradesman I mentioned the pink, showy lady slippers. An invitation received from Mr. and Mrs. Webster of the Black River ranch, brought us to the beauti- ful club grounds comprising thousands of acres of woods and plains, lakes, flowing streams, hills and valleys; swamps growing with so many varie- ties of beautiful wild flowers; orchids, ferns, vines and snakes? Did you say, “Didn’t see a one.” Quite a disappoint- ment. We traveled this same territory, wife and I, years ago. The old horse which took us there is still living, though twenty-eight years old. Places inaccessible for the horse were covered on foot, regardless of conditions; the more difficult, the more thrills, Going over the same territory, after a lapse of twenty years, brings back old memories. The old landmarks, many of them still familiar, although the big pines have grown larger and taller; the roads are fitted for autos; a big landing field for planes; who would have thought it; the streams that furnished good big creels of speckled trout looked about as they did years ago ex- cept where there were dams and ponds —now the stream runs natural. You may ask, “How do these changes suit you now compared with the past?” Fine, thank you. The property is patroled regularly; absolutely no fires permitted and the results are that trees and shrubbery add to their growth and beauty each year—unharmed by fire or axe. Game violations are unknown: every membeer of the club is law- abiding, religieusly so, and trespassing eee, Do You Wish To Sell Out! CASH FOR YOUR STOCK, Fixtures or Plants of every description. ABE DEMBINSKY A and Liquidator 734 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. cece aaa not allowed. These conditions lead to the preservation of game and wild life, deer, birds and fish. Wouldn't it be fine if open territory had the same pro- tection? Conservation officers and game wardens are to be commended for their assistance, but if every sports- man would be honest with himself he would be worthy of the name. Squire Signal. ——_>->-- Complete Fall Hosiery Color Card. Ten new shades will be shown on the 1931 Fall season hosiery card to be issued shortly, it is announced by the Textile Color Card Association. The Association has co-ordinated the new tones with the basic coat and dress colors and with the official shoe and leather shades. The ten new hos- iery shades are Tahiti, a light brown; Negrita, a deep brown; Indotan, a dark tan; moonbeige, a dark gray beige; smoketone, a new version of gunmetal; interlude, a light beige; amour, a delicate flesh tone, and matin, a dark gray beige. —_>--- Budgets are not merely affairs of arithmetic, ‘but in a thousand ways go to the root of prosperity of individuals, the relation of classes and the strength of kingdoms.—Gladstone. Business Wants Department Advertisements inserted under this head for five cents a word the first Insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. Want small stock general merchandise Northern Michigan. Must be cheap. State terms. A. E. Greene, Mechanic & Pearl, Jackson, Miichigan. 430 FOR SALE—Hotel and baths. established thirty years. Will sell lease and fixtures. Reply to Hammon Bath and Hotel, Saginaw, Mich. 431 DRUG STORE FOR SALE—The busi- ness formerly owned by L. C. Carpenter, of Silverwood, Michigan. Small store— desirable purchase. For all particulars write Mrs. Eldora Clark, Grant, Mich. 432 cash meat Business Wanted—To buy or rent market in good, live village. Give full particulars. F. C. Harlow, 150 Osceola Drive. Pontiac, Mich. 433 STORE FOR SALE—In Northeastern Michigan. Just off U.S. 23, in town of about 350 population; surrounded by good farming community and doing a good business. Living rooms over store; ga- rage. Stock consists of groceries, dry goods, work clothing, and shoes, which can be reduced to suit purchaser. For - information write Lock Box 39, Rose City, Mich. 434 _ For Sale Half Price—A corner variety store. 3est town in Southern Michigan. Must sell, account poor health. 3uyer must have at least $3,000 cash, or more. Address Lock Box 252, Watervliet, Mich- igan. 483 I buy stores for cash—And pay highest price. Phone, write, or wire M. L. Fish- man, Grand Rapids. Mich. 427 Drug Store Wanted—In Exchange for a $5,000 or $8,000 home in Kalamazoo. Said now to be the livest city in Mich- igan. Always a steady growth without a boom. Nineteen paper mills. W. I. Benedict, 601 Axtell street, Kalamazoo, Mich. 28 For Sale—Old established general store at Climax. Doing good business. Must sell to settle estate. Store building and connecting residence may be bought or leased. T. E. Sinclair, Administrator, Climax, Mich. 424 I WILL BUY YOUR STORE OUTRIGHT FOR CASH No Stock of Merchandise Too Large or Too Small No Tricks or Catches—A Bona Fide Cash Offer For Any Stock of Merchandise Phone—Write—Wire L. LEVINSOHN Saginaw, Michigan 32 Some Very Significant Trends in Trade. A decidedly more cheerful sentiment prevails in all channels of trade this week due to the remarkably favorable response of the security and commod- ity markets to President 'Hoover’s pro- posal to grant a year’s recess in the payment by Germany of her war reparation obligations. Total consumer sales in the United States during 1929 are now put by the census bureau at something more than $53,000,000,000, of which sum $50,000,- 600,000 is credited to retail dealers and $3,000,000,000 to direct sales by manu- facturers and other producers. This is about $10,000,000,000 more than the figure commonly accepted before the Census of Distribution but $7,000,000,- 000 short of first estimates ascribed to the bureau. Cigarette output in May was 1.4 per cent. more than a year ago. The new Chrysler four-cylinder car which is to be sold for about $500 will be officially announced just after the Fourth of July. It has been in pro- duction for about one month. Its dis- tinctive features, according to men who have driven the new car, are ab- sence of vibration and low maintenance cost, A That ford will follow with an an- nouncement of some sort in the fall is now confidently asserted in Detroit, where interest centers on signs of un- usual preparations for changes in models immediately impending that are expected to increase plant activity as soon as the summer is over. The justifiable demand among con- sumers for merchandise at lower price levels unrelated to impairment of qual- ity was the keynote of a meeting last week of merchandise managers of the National ‘Retail Dry Goods Associa- tion. Wastes inherited from more prosperous days, chiefly through dupli- cation of lines, were marked for elim- ination, The Illinois bill imposing a license tax of $1,000 on each unit of grocery, meat, drug and tobacco chains which passed the lower house two weeks ago was stopped in the closing days of the senate, being postponed for considera- tion at the next session. ‘Pick-ups in business during the last week have been noted in several in- dustries and in various parts of the country, Government business analysts say privately that the time has arrived when manufacturers in a variety of lines can profit by the introduction of new designs and restyled products, and with fresh appeals in advertising. ‘Census data on rural trade will up- set many popular beliefs. Charles D. Bohannan, in charge of agricultural distribution, said that approximately 57,750,000 people still live in towns of less than 10,000 population and in the open country. “Over half of the re- tail consumers in the United States,” he added, “are in these smaller towns and villages and on the farms and they represent a tremendous purchasing power. Data already available shows that, at least in certain sections of the country, these small towns are more than holding their own on a basis of per capita retail sales. One small town, for example, having a population a a a a MICHIGAN TRADESMAN of about 1,500, is only fifteen -miles from a city of more than 300,000, and yet, in 1929, this small town had retail sales amounting to over $1,000 per capita, while the large city’s retail sales amounted to only a trifle over $700 per capita.” Later, the county and state reports will show in detail the extent to which this situation pre- vails in all sections. Anti-trust laws are going to have the attention of the next ‘Congress, with- out doubt, and the indications are that a great deal of time and effort will be wasted by attempting to promote im- possible legislation. Representative Franklin W. Fort is the latest to ad- vocate a “revision” that is obviously intendeed to win the support of busi- ness men, although his _ proposition bears the earmarks of impossibility. He proposes to permit agreements “in restraint of trade’ when they are in the public interest; but by this he does not mean exclusively in the interest of the consumer. He also proposes that these agreements be filed with the Government, and that they be subject to injunction if disapproved, thereby exempting all parties to agreements from criminal prosecution. It is the conviction of the best Washington ob- servers that legislation like this cannot be passed. But additional legislation is needed, and there is no other subject that is more important for the imme- diate attention and study of trade as- sociations. It is safe to say that legis- lation allowing restraint of trade, ex- cept under rigid governmental regula- tion, never will be passed. Therefore, attention should be confined to legisla- tion concerned with regulation based on economic principle. —_++-~— Traveling Man Unearthed a Mare’s Nest. ‘Warrants for the arrest of Joseph and Allie Golden of Lansing and Myrtle cleary, of Detroit, suspected shoplifters, have been issued in Sault Ste. Marie, according to Prosecuting Attorney Joseph Donnelly, of Onto- nagon county, who ordered the trio held there while State police from Marquette investigated the ownership of a large quantity of merchandise found in Golden’s car when the trio was arrested in Houghton last week. They were released in Houghton with the consent of Prosecutor Louis A. Keary after they had pleaded guilty to simply larceny and paid nominal fines. ‘The State police, not satisfied with the disposition of the case in '[Hough- ton county, followed the trio across the county line into Ontonagon where they detained them for an infraction of the automobile registration law while they made further investigation as to the source of the merchandise found in Golden’s car. Prosecuting Attor- ney Donnelly, co-operating with the State police, ordered the trio held in jail in Ontonagon where they remain- ed until |State police took them to Sault Ste. Marie. Prosecutor Donnelly said he did not know the nature of the warrants await- ing the trio at Sault Ste. Marie; but he did know that they had’ been issued and that some of the merchandise found in the car had been identified by Soo merchants, State police became interested in the Goldens and the ‘Cleary woman when they were informed from ‘State head- quarteres that two of them had long police records. J.C. McCarthy, chief of detectives for the State police, re- ported to the Marquette headquarters that Joseph Golden, alias, Joseph Ne- bo, alias Joseph Dugan, “locked up all over the country as a pickpocket,’ and that Myrtle Cleary, alias Myrtle ‘Collins, had been arrested as a pickpocket and ona _ statutory charge.—Marquette Mining Journal, June 26. That Joseph and Allie Golden and Myrtle Cleary, who were released in Houghton, Monday after they pleaded guilty to charges of simple larceny and paid nominal fines, are members of an organized gang of professional shop- lifters was definitely established when merchandise valued at more than $3,- 000 was found in Mrs, Golden’s apart- ment in Detroit. The apartment was searched at the request of the State police who have been active in bring- ing the trio to justice since their re- lease from Houghton county, The State police also reported that other crews of shoplifters, all mem- bers of the same gang, were operating in the Upper Peninsula when the Gold- ens and the ‘Cleary woman were picked up in Houghton, After they were released in Hough- ton, State police followed and detained them after they crossed the ‘Houghton county line into Ontonagon county. With the co-operation of Prosecuting Attorney Josepeh Donnelly, of Onto- nagon county, the State police were able to hold the trio until some of the merchandise found in their car was identified by merchants in Sault Ste: Marie. A warrant for their arrest was issued at the ‘Soo, and they have been taken there for trial. In the meantime the State police will continue their investigations which, it is hoped, will disclose the operations of the entire gang, it was stated in Marquette yesterday by ‘Captain Ora Demaray.—Marquette ‘Mining Journal, June 27, ———_2-->—___ Late Hotel Changes. Announcement was made Tuesday of the resignation, effective July 1, of George L. Crocker as manager of the Hotel Olds. Bruce E. Anderson, Pres- ident of the Hote! Olds Operating Co., will assume charge of the hotel after July 1 and will maintain his offices at the hostelry. He has partly severed his connections with the Capital Na- tional bank but will remain as a mem- ber of the board of directors of that institution. Mr. Anderson said Tues- day he planned no changes in the per- sonnel of the hotel staff. He recently purchased a large block of stock in the hotel operating company, in which he holds the offices of president and treasurer. Other officers are Smith G. Young and Hugo B. Lundberg, vice presidents; Charles E. Ecker, secre- tary, and H. J. Ellison, auditor. All are Lansing residents. Mr. Crocker came to the Hotel Olds as manager when the hostelry was first opened in June, 1926. During his residence in Lansing he has made a wide circle of friends. What his plans for the future had been. July 1, 1931 are could not be learned Tuesday as he is out of the city. Before coming to Lansing Mr. Crocker was manager of the Hotel Nicollet at Minneapolis, Minn., and also at one time managed the Hotel Durant at Flint—Lansing State Journal. ° The management of the Park-Amer- ican Hotel has been taken over by Charles Renner, Nles, it has been an- nounced, The new manager is a veteran in the hotel business and is operator of the Four Flags Hotel, Niles; operator of the Edgewater Club, St. Joseph; owner of the Mishawaka Hotel, Mishawaka, Ind., and former operator of the Rum- ley Hotel, LaPorte, Ind. Renner was a member of New Mexico’s quota to Roosevelt’s Rough Riders during the Spanish-American war. W. D. San- ders, former assistant manager of the Mishawaka Hotel, Mishawaka, Ind., has been appointed assistant manager of the Park-Americn Hotel, and Pat- rick J. Schrankel, former assistant manager of the Rumley Hotel, LaPorte, Ind., has been appointed catering man- ager. George Chism, whom Renner succeeds as manager, plans to take a vacation at Lake George, N. Y., and has announced no further plans. He was very popular while a resident in Kalamazoo. W. H. Davenport, of Toledo, has succeeded Don A. Musselwhite as man- ager of the Lenawee Hotel, at Adrian. Mr. Davenport, who formerly was con- nected with the Commodore Perry Ho- tel in Toledo, took over the manager- ship of the Lenawee Monday. Mrs. Davenport accompanied him to Adrian. Mr. and Mrs. Musselwhite, who have managed the hotel for the last three years left immediately for Lansing, where they will spend the next two months at a lake resort near that city. OO Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion. with the Secretary of State: Campus .Men’s Shop, Detroit. Franklin Realty Co., Detroit. Hilmur Oil Co., Lansing. MacFaddan Detroit Daily, Inc., De- troit. Battle ‘Creek Flying School, Inc., Bat- tle Creek. Miller & McKnight, Detroit. Central West Corp., Menominee, Moreland Oil Corp., Adrian, William B. Wreford & Co., Detroit. Walpole Land Co., Iron Mountain. Jackson Knight Co., Jackson, R. Duringer, Inc., Detroit. Town Line Cheese Co., Kawkawlin. New York Investment Co., Detroit. Mt. Clemens Hotel Corp., Mt. Clemens Muskegon Utilities Co.. Muskegon. Michigan Carpet Co., Detroit. —__>+ + ___ Hardware Price To Be Continued. Prices on Fall hardware items, which will be offered the trade in the next two weeks, will show no variation from Spring levels, manufacturers say. Al- though manufacturers are reported anxious to increase prices, resistance from buyers, it is said, will discourage any advance. Sale of Spring and Sum- mer hardware, satisfactory from a vol- ume point of view. Those in the trade estimate that a gain of 10 to 15 per cent. in the amount of goods sold is registered this year. fe