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Perea CASS SS TRADESMAN COMPANY. PUBLISHERS Re EG) AGRE EST. 1883
ene Si

SOTA OS SSO zai SS SENIOR ESS SSSI DAS SSF
Forty-eighth Year GRAND RAPIDS, WEDNESDAY, JULY 8, 1931 Number 2494

 

\

 

 

 

 

 

ieee
a lt ltt lt lll al

THE BRIGHT SIDE

There is many a rest in the road of life,
If we only would stop to take it,
And many a tone from the better land,
If the querulous heart would wake it!
To the sunny soul that is full of hope,
And whose beautiful trust ne’er faileth,
The grass is green and the flowers are bright,
Though the wintry storm prevaileth.

 

mgr rer emyrer rns earn ne NC TST

Better to hope, though the clouds hang low,
And to keep the eyes still lifted,

For the sweet blue sky will soon peep through
When the ominous clouds are rifted.

There was never a night without a day,
Or an evening without a morning,

And the darkest hour, as the proverb goes,
Is the hour before the dawning.

There is many a gem in the path of life,
Which we pass in our idle pleasure,
That is richer far than the jeweled crown,
Or the miser’s hoarded treasure;
It may be the love of a little child,
Or a mother’s prayers to Heaven;
Or only a beggar’s grateful thanks
For a cup of water given.

 

 

Better to weave in the web of life
A bright and golden filling,
And to do God’s will with a ready heart
And hand that are swift and willing,
Than to snap the delicate, slender threads
Of our curious lives asunder,
And then blame Heaven for the tangled ends,.
And sit and grieve and wonder.

 

 

TE
Hoo

 

 

 

 

 

 

SUMMER SCHOOL

Securing a good position is a matter of being pre-
pared when the position is open. You may save
two months in preparation by attending Summer
School. This school is Chartered by the State as
a Class A College. All work in business, Account-
ing, Secretarial, Law, Income tax, and Economics
is of very high grade. It is a pleasure to send
catalog.

M. E. Davenport DAVENPORT-McLACHLAN INSTITUTE
President 215 Sheldon Avenue
GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

 

MICHIGAN BELL
TELEPHONE Co.

 

For a perfect outing...
VACATION IN MICHIGAN

ee your vacation in Michigan . . . lake-
bordered land of play. Tumbling, sparkling trout
streams...sporty golf courses... thousands of tree-
bordered lakes and rivers . . . bridle paths winding
through verdant forests . . . miles of sandy beaches
.-. wonderful highways . . . no state offers more.

Telephone members of the family frequently and
call the office, to dispel worry. Telephone ahead
for accommodat?ons, or to notify friends when you
will arrive.

LOW COST Long Distance telephone service . . .
available everywhere . . . will help make yeur
vacation enjoyable. The rates are surprisingly low.

One of a series of 12 advertisements concern-

ing the vacation advantages of Michigan,

being pubiished im 250 mewspapers by the
Michigan Bell Telephone Company.

VACATION IN MICHIGAN

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

COLLECTIONS

We make collections in all cities. Bonded to the State of Michigan.
Prompt remittance of all moneys collected is guaranteed. Write us
for information regarding our system of making collections.

CREDITOR’S COLLECTION BUREAU

Telephone 7th Fl. Lafayette Bldg.,
Cadillac 1411-1412 Detroit, Michigan

 

 

Here’s our story —
and we've stuck to it

We sell to the independent
jobbers, who sell to inde-
pendent grocers who sell to
independent housewives
who want quality without
paying a premium in price.

If that’s your policy, too,
any really good independent
jobber will be glad to take
care of you.

President

PURITY OATS COMPANY

KEOKUK, IOWA

 

 

.. don’t overlook this big
opportunity...

Many of the world’s leading doctors and physicians
recommend Fleischmann’s Yeast as a simple, natural
way to better health. You can help your customers
to keep in the “pink of condition” by suggesting
that they eat three cakes of this famous health food
a day.

Fleischmann’s Yeast-for-Health increases the appe-
tite. Customers who eat it buy more groceries.
Don’t overlook this big opportunity to build up
sales! Tell all your customers about the benefits of
Fleischmann’s Yeast and urge them to eat it reg-

ularly.

FLEISCHMANN’S
YEAST-FOR-HEALTH

Distributed by
STANDARD BRANDS INCORPORATED

 

 

 

 

 

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MK SPN

PFS

Forty-eighth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 
 

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES areas follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of -urrent issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

 

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

BROAD EDUCATIONAL LAWS.

 

They Will Result in More Just Human
: Society.

It may look to the average business
man that the function of religion and
the church and the function of business
relations are as far apart as the poles
of the earth. That is, the relations be-
tween each are remote and the princi-
ples of religion and business hold very
little in common. When I refer to re-
ligion it is to that understanding and re-
lation between man and his Creator and
not to any sect or creed.

Business is the first necessity of or-
ganized society. It is of first import-
ance to the welfare of every individual
in it. We all depend upon business of
some kind as a means of livelihood and
for any possible comforts or luxuries.
It is necessary that business be sur-
rounded with every safeguard, that it
may operate freely and provide con-
stant employment to the people. When
business slows down or fails and labor
is left unemployed, suffering is near
at hand, such as we now have through-
out the Nation.

We are living under a selfish and
unjust industrial system. It has result-
ed in 10 per cent. of the people owning
80 per cent. of the wealth of this coun-
try. We have been taught that the
dollar is sacred by placing it above
human rights. Even ‘our educational
training has been commercialized and
youth is given to understand that the
successful acquirement of wealth is the
goal of success. The great accumula-
tion of wealth has been made possible
by special privilege laws, which give
those of wealth an unjust advantage
over their fellows. This kind of law
and practises is a violation of eco-
nomic law and is a great factor in
bringing on reactions such as panics
and depressions.

No-cure for recurring panics and de-
pressions is possible unless both small
and large business men interest them-
selves in the causes which produce
them and are willing to give of their

 

 

time to study the problem. If we are
going to take it for granted that poli-
ticians and big business will take care
of the situation, or that the problem
will solve itself in time, we are going
to keep right on being upset in busi-
ness, as we have in the past. As a
business man and a student of this
subject I am convinced that recurring
financial depressions are brought upon
the business world by violation of eco-
nomic law. What I mean by economic
law is the code laid down -by our
Creator to govern both business and
social relations among men. When we
adjust our business affairs to conform
to this code, and live the principles
this code demands, we will have less of
these depressions and eventually there
will be none. The code, known as
economic law, demands honesty, just-
ice, uprightness and the knowledge of
our relationship with our Creator. This
will come naturally when we train the
spiritual sense or instinct of child life.

I do not know of a more important
problem than making our business re-
lations constant, safe and dependable.
With the staggering losses business
has already taken, it should become
our foremost National problem to get
our business relations properly ad-
justed. To say it can’t be done is
cowardly and un-American. Every step
of human progress made came as the
result of education. If our civilization
is to mount to a higher plane, it must
be elevated by education of youth.
During the past few weeks many lead-
ing educators of our Nation have de-
clared our present educational system
is weak and should be strengthened
and broadened by the introduction of
spiritual instruction of youth.

The church alone cannot cope with
this need of spiritual instruction. In
our own State to-day 70 per cent. of
the children are growing up with no
spiritual training whatever. The church
can reach only those who elect to
send their children for instruction,
which should be supplemented in the
home. Many are astonished at the in-
crease in crime among youth, but when
you consider the neglect of spiritual
training, it is clear to see why this is
so. Business men may believe it is the
duty of the church to care for spiritual
education and that this duty has noth-
ing to do with business as we common-
ty understand it. This is a vital mis-
understanding. Business is usually
very careful in the selection of a man-
ager or of one upon whom it wishes

to place a heavy trust or responsibility?

It wants to know the employe is hon-
est, dependable and trustworthy. It
wants those who are grounded in char-
acter and principle, otherwise there
would be no confidence. This same re-
quirement should apply to every em-
ploye, as well as the employer himself.

The church may have failed to per-

form the function it is supposed to ac-
complish in the business world, but it
has not failed any more than business
men themselves have failed to co-op-
erate in placing business upon a higher
plane. What we need to-day is more
business men interested in a broader
educational system, that will operate
through our public schools, to provide
spiritual, thrift and economic training.
There is nothing else they could do that
would help as much to stabilize busi-
ness in the future. Training in good
citizenship will do more to avoid panics
and depressions. When you develop the
spiritual side of child life, there will
be more humanitarianism in business.

We are not going to have any better
government or any more stable busi-
ness relations than we deserve. We
have an excellent form of government,
and the power of the ballot is supreme.
Upon our intelligent use of it our pros-
perity depends. If we are to have a
better administration of government,
we have got to have a more enlighten-
ed electorate. Our present citizenship
is what our public school system has
made it. If we are to advance to a
higher plane, we have got to broaden
our educational laws. As business men
we are going to discover that selfish-
ness and greed in business has got to
be curbed. We have got to take more
interest in the welfare of the one with
whom we do business. We have got
to become interested in his success and
happiness, for upon this depends his
future buying power. Business is suf-
fering to-day because of the evil of
high powered salesmanship, which en-
couraged people to buy beyond their
ability to pay. So many lost their buy-
ing power that factories had to close
and all lines of business had to operate
with less help, thus adding to the great
army of unemployed.

Our present plight is our own fault.
It is a big price to pay. It is a chal-
lenge to our intelligence. Providence
has been kind. No famine or pesti-
lence has assailed us. Mother Earth
has provided an abuandance. We
should be a happy, prosperous and
contented people. The Good Book
tells us we are “our brother’s keeper”
and that “we cannot live for self alone.”
Business men should study some of
these precepts. If they do, it will make
them more happy and prosperous. I
am in favor of this as a business man
and I shall do what I can to broaden
the educational laws of this State, so
we can build a more just and humane
society. E. B. Stebbins.

Carson City, Mich.

—_-> + + ___

Lucky is the man who loses his
reputation if it is bad.
——_~+~-.—____
Happiness is often the price of being
commonplace.

Number 2494

Cherry Pack Starts Soon For Oceana.

Continuation of strawberry picking
throughout the past week despite the
exceptionally hot weather has surpris-
ed many growers who expected that
the crop would be cut off short with
berries drying up on the vines. Deliv-
eries to Oceana canning plants have
continued throughout the week and the
amounts received up to this morning
are considerably in excess of what was
anticipated a week ago.

The first deliveries of gooseberries
are also being made this week. The
Oceana production is said to be near
normal and this county probably fur-
nishes the largest bulk of this fruit of
any section in the country.

Early Richmond cherries are rapid-
ly coloring. Last year the season’s
pack started on July 6 but, according
to field men of the Oceana Canning
Co. the fruit will not be ready for pick-
ing on that date this year H. K.
Royal, manager of the plant, states
that usually growers get too anxious
to get their fruit off the trees and that
from present indications the pack this
year should start about July 13.

Announcement of prices on canned
cherries has been made by the Sturg-
eon Bay headquarters of the Great
Lakes Fruit Industries, Inc., at the ex-
ceptionally low price of 6.50 a dozen
for the so-called gallon size. This is
2.50 a dozen under the opening price
of last year and indicates a correspond-
ingly lower price in cents as a net
yield to the grower for his fruit.

It is more than likely that the low
price will also be reflected in the
amount that growers can afford to pay
for picking, suggestions of 50c, 60c
and 75c per 100 having been made.

Growers and pickers are advised not
to be misled by pernicious rumors
which seem to be prevalent, relative
to prices or plans. During the week
several parties of people have driven
in from outside points following in-
formation that pickers were to get 2c
per pound this year. A grower from
near Coopersville covered practically
all of the factories in Western Michi-
gan, having heard that some canner
(no one seemed to know who) was in
the market for cherries of any kind or
nature at exceptionally high prices.
This is the kind of a year when one
can safely figure that the grass is just
as green at home as it is over the
neighboring fence. Unsubstantiated
rumors are usually just about as far
from the truth as it is possible to get.
In this particular section, as is indi-
cated in another article in this issue,
the canners and the growers are work-
ing in close harmony with the inten-
tion of adopting the policy that will be
to the largest general advantage.—
Shelby Herald.

—_>+.___

A load of liquor merely adds to a

man’s load of trouble.

 

 

 

oa la ie ate ctl eA ta dma gana, babe

 

 

   

 

 

MICHIGAN TRADESMAN

 

July 8, 1931

 

SOME TRENDS IN TRADE.

 

Sidelights on World’s Most Important
Happenings.

Most trading centers report continu-
ation of the relatively buoyant feeling
which began two weeks ago with the
announcement in Washington that
President Hoover had suggested a tem-
porary removal of the war debt burden.
Retail trade, although affected by the
summer dullness now under full swing,
was by no means dead and close ob-
servers noted a disposition to shorten
the period of seasonal stagnation.

Increased sales of low-priced auto-
mobiles are the first evidences of the
practical effect in the automobile in-
dustry of the sharp change in senti-
ment and the rise in security and com-
modity prices. This upturn in demand
is expected to hasten model changes
and plant activity.

Rubber has joined the rapidly ex-
panding group of price-rising commodi-
ties, due to the better all-round feeling
and an improved statistical and indus-
trial position.

Century Ribbon Mills reports greatly
improved sales in recent months, re-
flecting i:2w styles in women’s wear.
The year began badly but notable gains
have been made since the end of
March.

A budget. of nearly $250,000 to be
spent mostly in newspaper advertising
in the year started July 1 was adopted
last week by the National Macaroni
Manufacturers who were told that the
four-year campaign has already done
measurable good in spite of adverse
conditions. Manufacturers were urged
to refrain from reduction in quality to
meet low-price demand, the surest way
to defeat the purpose of the sales pro-
motion.

Manufacturers of home furnishings
show no inclination to accept a sug-
gestion made by retailers that cash dis-
counts be marked up as a means of in-
creasing profits. Proponents of the
idea say the manufacturers should raise
their costs to cover the increase. The
manufacturers see in the plan only a
screen for poor merchandising at the
expense of the consumer, and complain
that dealers take discounts anyhow
which they do not earn.

The Kentucky graduated sales tax
law, the first title of which was “an
act to restrain the unfair competition
of the chain stores and in aid of in-
dividual merchants of the common-
wealth,” has been upheld by the Court
of Appeals of that State. The reason-
ing of the Supreme Court in the In-
diana case was largely followed.

Comparison of chain store operations
with those of wholesalers and inde-
pendent dealers was incomplete because
of insufficient data. Using studies in
Nebraska and Ohio indicating a gross
margin of 28.2 per cent. taken by
wholesaler and independent between
them contrasted with 19.4 per cent.
taken by the chains, the conclusion,
granting possibilities of error, is that
there is a difference of 8.8 per cent.
in favor of chain customers.

Calling attention to inadequacies in
the Federal! Trade Commission report
on resale price maintenance, George
Gordon Battle, counsel of the New

York Board of Trade’s committee on
retail pricing, suggests further study
for data on which to base final find-
ings. He thinks that a problem other
countries have solved should be soluble
here, and believes that a difficult ques-
tionnaire accounts for failure of most
manufacturers to express preference for
legislation.

Government and other observers are
slightly more optimistic regarding busi-
ness conditions. The general opinion
is that by fall, after gradual improve-
ment, practically all industries will
show an appreciable improvement. To
a surprising extent, individual manu-
facturing companies which have ad-
hered to equitable selling policies have
maintained both volume and profits,
indicating that the revival of general
business will emphasize the importance
of the retail distributor.

Interest is keen as to the next an-
nouncement by the administration for
the improvement of economic condi-
tions. There seems to be nothing in
the rumor that a moratorium will be
suggested to relieve the farmer of the
pressure of Government loans and to
assist co-operative associations. It is
more nearly possible that the next an-
nouncement will deal with the problem
of conserving and regulating basic raw
materials, such as oil and minerals, or
with the practicability of allowing
agreements to prevent the selling of
manufactured products below cost.

Dangers of expedients and trick sell-
ing methods are being discussed by
officials, and one expressed the con-
viction that the business world should
be warned against false reports and
merchandising methods that promise
exceptional returns. He suggested that
“Get the facts before you act” should
be the business slogan for the country,
and mentioned that the Bureau of For-
eign and Domestic Commerce is able
to furnish all facts with which to test
or on which to base every sound selling
plan.

Program of operations for the com-
ing year, recently announced by the
U. S. Chamber of Commerce, offers
nothing of an unusual nature for the
immediate stimulation of business.
Hope has been widely expressed that
the chamber’s committees would evolve
a plan that would have an immediate
effect, either in hastening business re-
vival or in creating confidence but; the
program is a conventional, sound out-
line of effort evidently designed for a
steady pull.

Warnings on misbranded beverages
are being broadcast and published by
the Department of Agriculture to the
public. Recently the administration
seized more than 2,000 cases of grape-
fruit juice which had been either adul-
terated with undeclared sugar or mis-
branded as to quantity of contents. The
department contends that buyers who
want pure fruit juices should not be
obliged to pay for those which have
been sweetened or watered.

American lumber interests are bring-
ing the greatest possible pressure to
bear to prevent the importation of
Soviet lumber. The National Lumber
Manufacturers’ Association has cited
the Canadian ban against Soviet prod-
ucts and the embargo placed, in re-

taliation, by the Soviet government on
all Canadian products. “The principle
involved,” the Association states, “was
considered far too vital to be consid-
ered in the same breath with mere loss
of dollars in exports. The protection
of free Canadian labor was immeasur-
ably more important than the entry ‘of
Canadian products to the Soviet mar-
kets. It is our deliberate opinion that
the protection of free American labor
from the competition with labor as it
exists under the rule of Russian com-
munism will and should be far more
a matter of principle than a considera-
tion of dollars.”

The merchandising capacity of drug
stores is being studied for the first
time by the Department of Commerce
in St. Louis. This phase of the survey
is expected to throw a great deal of
light on general retailing methods. It
is not concerned with existing data, but
is really a scientific exploration and a
creative effort that is intended to es-
tablish the factors of sound retailing.
The work is carried on by studying
every person who enters the territory
of the store and recording his or her
activities. The data wil! include figures
on those who pass the store, those who
look at windows, and all details of pur-
chases made by customers, wth the in-
fluences of weather and other condi-
tions.

The fallacy of selling below cost to
procure a profitable large volume is
proved by high cost of buying orders
as shown by several recent investiga-
tions. In one case a manufacturer was
buying new territory with a price ap-
peal, and was amazed when the anal-
ysis showed that for every $100 of
gross profit he was paying $125. In
another case, a wholesaler was at-
tempting to increase his volume
through a delivery service, and out of
125 delivery loads it was shown that
but three were profitable.

Change of viewpoint on the part of
manufacturers from volume to profits
is the motive of much of the Govern-
ment’s work in domestic distribution.
It is contended by several officials that
this change in viewpoint, with the real-
ization that a cut in price is inevitably
a cut in profits, would accomplish a
great deal toward more economical
distribution.

Retail store clinics for manufacturers
of lines of products may take the place
of many specialty salesmen. The plan
is to select one store in a community
and by scientific methods build up the
business of the store on the line of
the manufacturer. Then co-operating
wholesalers are furnished, not only
with the figures of volume and profit
for the clinic store, but also with full
details as to how the results were at-
tained. When the work is done prop-
erly, it is said that the cost of inde-
pendent distribution is greatly reduced
because of the natural desire of retail-
ers to emulate the success of the clinic
stores.

The oyster campaign recently
launched by the Bureau of Fisheries to
dispel the general fallacy that oysters
are not good during months without
“R” in their spelling is said to be
having excellent effect. The campaign
may serve to suggest to other indus-

“water battle not only

tries that are harmed by general fal-
lacies ways in which the Government
may aid them by correcting false im-
pressions and beliefs.

—__»-- > —_
When On Your Way, See Onaway.

Onaway, July 7—A Sunday Free
Press heading reads: “Detroit Desert-
ed by Fourth Crowds.” Just as we
predicted in last week’s Tradesman.
The home coming at Onaway certainly
thinned them out down there. We al-
ways knew that Detroit was a nice
little city, but altogether too far from
Onaway to amount to anything.

‘However, seriously speaking, it is a
real pleasure to state that never be-
fore in the history of our little city
have we enjoyed such large crowds of
fun-loving, happy visitors. Both days,
Friday and Saturday, the weather was
perfect. Every sport was pulled off
according to schedule. The firemen’s
delighted the
crowds, but washed their sins away
also, There will be no need for
baptismal services for some time to
come. Regrets were received from
outsiders who were unable to attend.
Among whom were J. E. McMullen
and wife, of the Linden Leader. A
former letter from “Mac” announced
their coming and a hearty welcome
awaited them, owing to their many
friends and acquaintances here; im-
mediately following, however, came a
second letter, Mrs. Mac prostrated by
heat, unable to came, but surely will
later.”

The broadcasters announced the
events loudly in their regular order.
The bands led the crowds; the lunch
counters, refreshment stands and din-
ing halls did a rushing business. The
lubricated pig squealed vigorously un-
til captured. Dance halls and theaters
flourished. There were good trotting
and running races at the fair grounds.
There were greetings, handshakes and
laughter. There was not a single ac-
cident. No intoxicated or disorderly
persons or arrests were in evidence.

Let us look back a few years. Would
this have been possible during the days
of open saloons?—a physical impos-
sibility,

In referring to our tourist register
we find fifty-one different cities repre-
sented at our home coming. These
figures are probably only a minor por-
tion of the numbers. Included in the
list are Seattle, Wash., Indiana, Ohio,
Chicago, Atlanta, Ga., New York and
Pennsvlvania.

Come now—own up—are conditions
worse-under the Eighteenth amend-
ment? Is it not a fact that the world
is growing better after all? ‘Sensation-
al write-ups of murder, liquor and
scandal make the world look dark. An
equal amount of publicity in behalf of
all the good deeds performed would
change the aspect of things.

I have but little respect for any
newspaper, periodical or magazine that
will not come out in the open and
make a stand for the right, show its
colors and assist in upholding the law
and not defame it. I have cancelled
my subscription to more than one
magazine for that very reason.

Squire Signal.
——_~+-+___

Demand For Glass Products Eases.

Demand for flat glass products
eased off during the week under the
influence of seasonal conditions and
inventory taking by distributors. Or-
ders for window glass were received
at about the average for June, which
was below that of May. (Considering
the season and the lack of demand
from automobile manufacturers and
mirror makers, plate glass is moving
better ‘than might be expected, Condi-
tions affecting future demand for plate
glass are favorable. Buying of win-

dow glass continues on a piece-meal
basis,

4

masta

ee
»

 

 

e
os

July 8, 1931 MICHIGAN TRADESMAN

 

 

 

 

KITCHEN-FRESH!

That’s why more women are de-
manding these famous KRAFT
PRODUCTS every day.

LA ‘
Wf ‘very day sees new customers asking for
Kraft Mayonnaise Products.

Kraft Mayonnaise, French Dressing,
Thousand Island Dressing, Old Fash-
ioned Salad Dressing, Ham-N-aise and

: Sandwich Spread are all kitchen-fresh!
Women want Kraft products because
they prefer their exquisitely fresh flavor.

We are pleased to announce that we have

made arrangements with I. VAN WESTEN-

BRUGGE to take over the exclusive sale of
KRAFT “KITCHEN-FRESH”
MAYONNAISE. PRODUCTS

in Grand Rapids and surrounding territory.

 

 

 

 

 

 

I. VAN WESTENBRUGGE needs no intro-
duction to the merchants in the Grand Rapids
territory as distributors of high quality food
products. They will continue to render the
same efficient service on all Kraft Cheese

Products.

KRAFT-PHENIX CHEESE CORPORATION

General Offices, Chicago, Illinois

 

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4

MOVEMENTS OF MERCHANTS.

Detroit—United Men’s Store, men’s
furnishings, has opened at 1000 Ran-
dolph street.

Grand Haven—Bastian Van Woer-
kom will open a men’s clothing store
on Washington street.

Detroit — The Canton Shop, 3001
West Grand boulevard, has changed
its name to the Juniors Shop, Inc.

Detroit—The Shedd Creamery Co.,
2366 Vinewood avenue, has changed
its name to the Shedd Products Co.

Mancelona — H. A. Dahlquist, who
conducts a 5c-to-$1 store at Charlevoix,
has leased a store in the Laing block
and will open a similar store here.

Flint—Lockhart’s, Inc., 518 Harrison
street, has been incorporated to deal
in merchandise with a capital stock of
$10,000, $1,000 being subscribed and
paid in.

Chesaning—Nason Bros., dealers in
lumber and fuel, have purchased the
Adam Loffelbein Lumber Yard at St.
Charles and will continue the business
as a branch.

Detroit—The H. A. Hosiery Co., 153
West Jefferson avenue, has been in-
corporated to deal in hosiery at whole-
sale with a capital stock of $2,000, all
subscribed and paid in.

Ann Arbor—The Harris Seed Co.
has removed its plant from 300 East
Washington street to 303 South Main
street where much needed additional
floor space is acquired,

Albion—C,. A. Cayers, of Jackson,
has purchased the former E. N. French
grocery stock and store building at
119 Austin avenue, of A. E. Gage,
taking immediate possession.

Detroit—Eye-Kleen, Inc., 3735 Scot- .

ten avenue, has been incorporated to
manufacture and sell pharmaceutical
specialties, with a capital stock of
$1,000, $250 being subscribed and paid
in.
Detroit—Kiefer-Whaling, Inc., Buhl
building, has been incorporated to deal
in men’s clothing, furnishings, hats and
shoes with a capital stock of $10,000,
$6,000 being subscribed and paid in in
cash.

Alpena—The Alpena National Bank
has consolidated with the Alpena Trust
& Savings Bank under the style of
the Alpena Trust & Savings Bank and
increased its capitalization from $200,-
000 to $400,000.

Detroit—Samuel Davidson & Co.,
Inc., 13231 Livernois avenue, has been
incorporated to conduct a plumbing,
heating, supplies, etc., business with a
capital stock of $2,000, all subscribed
and $700 paid in.

Northville—William H. Elliott &
Son, 112 East Main street, are closing
out their stock of groceries at special
sale and will remove their bakery
equipment to Trenton, where they will
continue the business. ;

Detroit—The Ellis Engineering Cor-
poration, 309 C. P. A. building, has
been incorporated to deal in machinery,
hardware specialties, etc., with a cap-
ital stock of $6,000, all subscribed and
$1,000 paid in in cash.

South Haven—Glenn 8B. Robinson,
druggist on Center street, is refurnish-
ing the ice cream department of his
store. Some changes have also been
-made in the counter and show case
furnishings of the store.

Mieo“:tAN TRADESMAN

Detroit—Smith Bros., Inc., 2479
First National Bank building, has been
incorporated to manufacture and sell
golf bag stands with a capital stock of
10,000 shares at $1 a share, $5,000 be-
ing subscribed and paid in in cash.

Dearborn—The Commander-Larabee
Flour Co., Wyoming and Brandt
avenues, has been incorporated to act
as distributor and selling agent with
a capital stock of 1,500 shares at $10
a share, $1,000 being subscribed and
paid in.

Macon—R, Dutton, of Dundee and
Earl Payne, of this place, have taken
over the management of the John
Gowman general store, which has been
purchased by Henry ford as a part of
his experimental farm development in
Lenawee county,

Hudson—The Oren Howes & Son
Dry Goods Co. celebrated its fiftieth
anniversary this week, the business
being established by Mr. Howes fifty
years ago. His son has been associat-
ed with him as a partner for over
twenty-five years.

Wayland—Norris Schuh is erecting
a garage and super-service station on
South Main street. The North part of
the building will be occupied by Mrs.
Schuh with a tea room. It is expected
the new place of business will be open
for business August ‘1.

Lansing—Coven & Hamilton, 1204
South ‘Washington avenue, dealers in
radios, motors, electrical appliances
and electric contractors, have merged
the business into a stock company un-
der the style of the Coven Electric Co.
with a capital stock of $25,000, $9,500
being subscribed and paid in.

Battle Creek—Jack Neller, a junior
in the law school of Tulane University,
New Orleans, who is spending his
vacation here with hsi parents, has
purchased the Washington Confection-
ery, 5 Washington avenue and will
conduct it until time to return to his
studies when he will put it under the
management of his sister, Miss Muriel
Neller, until his return.

Clare—The Clare City Council has
unanimously approved the franchise
offered by the Gas Corporation of
Michigan to distribute natural gas in
the city of Clare. A special election
will be held on July 14, to determine
whether or not Clare will substitute
natural gas for artificial. Clare has
had artificial gas piped from Mt. Pleas-
ant for about fifteen years.

Lansing—Theron M. Sawyer, 55,
secretary-manager of Lansing Mer-
chants’ Association, Inc., was fatally
injured, his wife was instantly killed
and their three children seriously hurt
when their car left the road and crash-
ed into a tree between here and Grand
Rapids Sunday afternoon. Mr. Saw-
yer was rushed to Blodgett hospital,
Grand Rapids, where he died.

Frankfort — Two additional baths
and a private dining room have been
added to the facilities of the Park, in
Frankfort, on Lake Michigan, during
the winter season and a large amount
of redecorating has been done, accord-
ing to Miss ‘Sadie Chambers, owner
and operator of the house. A large
number of mattresses have been re-
placed with new and the grounds West
of the hotel have been graded and
seeded and a miniature golf links on

the East has been prepared for play-
ing,

Manufacturing Matters.

Roayl Oak—The Lifetime Metal
Products Co., 420 South Main street,
has changed its name to the Levitt
Hardware & Accessory Co.

Detroit—The Continental Cigar Co.,
2610 East Forest avenue, has been in-
corporated with a capital stock of
$6,000, all subscribed and paid in.

Detroit—The Universal Marble Co.,
Inc., Greenfield Road, has been incor-
porated with a capital stock of $20,000,
$10,000 being subscribed and paid in.

Detroit—Fertilife, Inc., 1017 Penob-
scot building, has been incorporated to
manufacture plant foods, with a capital
stock of $30,000, $5,000 being subscrib-
ed and paid in,

Detroit—The T. D. Strom Manu-
facturing Co. 7416 Mack avenue, has
been incorporated with a capital stock
of $5,000, $2,560 of which has been

subscribed and $1,133.47 paid in.

Detroit—The Non Ferrous Alloys
Co., 6425 Charlevoix street, has been
incorporated to operate a foundry for
non ferrous metals with a capital stock
of $10,000, $5,500 being subscribed and
paid in.

Manistee—The John H. Rademaker
Co., has been incorporated to manu-
facture and deal in salt, chemicals,
lumber and building supplies, with a
capital stock of $5,000, all subscribed
and paid in.

Detroit—The Electric Door Oper-
ator Co., 956 East Larned street, has
been incorporated to manufacture and
sell garage door openers, with a cap-
ital stock of 6,000 shares at $1 a share,
$6,000 being subscribed and paid in.

Milford—The Wood Speciaity Co.,
209 Oakland street, manufacturer of
crates, boxes, etc., has merged the
business into a stock company under
the same style with a capital stock of
$10,000, $7.200 being subscribed and
paid in.

Flint—The Standard Cotton Prod-
ucts Co., 2701 Camden avenue, manu-
facturer of cotton fabric for upholstery,
has merged the business into a stock
company under the same style with a
capital stock of $240,000, all subscribed
and paid in.

Wayland—The Pet Milk Co, is in-
stalling machinery in its local plant
for the manufacture of ice cream mix,
to be soid to manufacturers of ice
cream, The making of the ice cream
mix will be an auxiliary to its manu-
facturing of evaporated milk.

Detroit— The Detroit Ornamental
Foundry Co., manufacturer of orna-
mental metal castings, 1971 Guoin
street, has merged its business into a
stock company under the same style
with a capital stock of $20,000, $10,000
being subscribed and paid in.

——_~—_____
Recent Business News From Ohio.

Fremont—Damage estimated at sev-
eral thousand dollars was caused at
the A. H. Jackson ‘Manufacturing Co.
plant, an underwear concern here when
a high wind ripped the roof off the
building and a mild cloudburst fell up-
on sewing machines and stock of .ma-
terials in the cutting and sewing de-
partments. Eighty women and girls

July 8, 1931

were at lunch when the storm broke
and no one was injured.

Kent—Mark -H. Davis, 74 Kent
clothing merchant, formerly of Gar-
rettsville, died at Cincinnati recently.
He had been identified with the cloth-
ing business in this section of the
State for more than 30 years prior to
his retirement.

Youngstown — Nominal assets of
$104,921 and liabilities of $81,438 are
listed in schedules filed in the U. S.
District Court at Cleveland, by the O.
B. McManus Co., department store.
Assets consist of cash on hand, $278;
stock in trade, $35,520; auto, $300; per-
sonal property, $593: debts due on
open accounts, $55,904; bank deposits,
$950. ‘Liabilities are taxes, $419; se-

. cured claims, $20,286; unsecured claims

$60,732. There are 192 creditors with
unsecured claims, ‘

Cincinnati—An involuntary pétition
in bankruptcy has been filed against
Charles N. Zesterman, trading as
Zesterman Case Co., by attorneys
Benham & Benham and A. L. Wein-
stein representing Atlas Leather Case
Co., $65; 'Gladstone Case ‘Manufactur-
ing 'Co., $91, and Levine & Rosenberg,
$675.

Cincinnati—Wolf Sigman & Son, re-
tail dry goods, Gilbert and Wehrman
avenues, list assets of $600, consisting
of stock in trade. Liabilities are $5,068,
of which $3,268 is unsecured,

—_+>>———_

Call For Low-End Linoleums Off.

Business.in the wholesale hard sur-
face floor coverings market fell sharp-
ly following the price advance of 7
to 10 per cent. which went into effect
this week on low-end linoleum and felt
base products. Jobbers attributed
most of the loss in purchasing to pre-
holiday inactivity. The drop in de-
mand caused by the price increase can-
not be fully gauged until next week,
when yormal buying conditions pre-
vail. The call for better grade lino-
leums and felt base goods, which
were not affected by the price change,
continues at subnormal levels,

: —_+--_____

Amber Costume Jewelry For Fall.

Popular price costume jewelry lines
for the Fall season will feature amber
color. beads. and bracelets, carved
peach-pit and coral necklaces, along
with Florentine pieces of oxidized
metal. A number of such items, it was
said, have been made up in sample
form, but production is being held up
awaiting the response of buyers, due
here in the near future. Prevalence
of distress merchandise in the low-
end lines is having an adverse effect
upon the current sale of costume
jewelry in the $1 to $2 retail range.

—__ 4
See Trend To Union Suits.

Some trend to men’s nainsook union
suits, particularly in the low-priced
ranges, has become evident during the
last two weeks. While the demand is
somewhat of a seasonal nature, it has
developed suddenly and has caught
mills that have been concentrating
their attention on gym pants unpre-
pared; As a result a few manufactur-
ers are ‘finding deliveries difficult.
Greatest emphasis has been placed gn
the low-priced numbers, retailing -at
39, 49 and 59 cents,

e

 

 

 

Pe NN IES ce Ae REE ERIE A

July 8, 1931

Essential Features of the Grocery
Staples. :

Sugar—Both raw and refined sugars,
in our opinion, will show no more
than moderate firmness during the
next.month or two. We see little pur-
pose in making extensive forward com-
mitments at this time. Local jobbers
hold cane granulated at 5.25c and beet
granulated at 5.05c.

Tea—During the past week the mar-
ket has been slow on account of the
holiday spirit.. News came from pri-
mary markets that India teas are a
fraction higher. This has not yet been
followed by advances in this country.
China greens are still firm and oper-
ators are expecting advances on Hoo-
chows and Pingsueys because of ex-
pected crop shortage. The consump-
tive demand for tea is good. First
hands demand is about ordinary.

Coffee—There is very little of 1m-
potrance to report in the coffee market
since the last report. Early in the week
prices strengthened a little on green
Rio and Santos: sold in a large way,
but later excessive supply got in its
work again and the market eased off,
Later in the week, however, news came
from Brazil that much coffee was sup-
posed to be hurt by frost and this
raised future Rio and Santos several
points. Perhaps actual Rio and San-
tos advanced a small fraction, but it
was small. Milds are unchanged from
a week ago. The jobbing market on
roasted coffee is also about unchanged.

Canned Fruits—The strawberry pack
was smaller than expected, on account
of the roots being stunted by the
drought a year ago. The cherry pack
in Michigan will be nowhere near as
large as usual, due to the prevalence
of maggots in sour cherries grown on
trees which were not sufficiently spray-
ed. The Government has issued an
order forbidding packers to receive or
pack any cherries which have not been
sprayed four or five times by the grow-
er. Reports from Wisconsin and New
York still tell of damage to the grow-
ing crops, sometimes by too much rain
and sometimes by too little. California
fruits show no particular change. Open-
ing prices on new pack cling peaches
are expected almost any time now.
The trade expect them to he pretty
low.

Canned Vegetables—The Michigan
pea crop is only going to be half a
crop because of the drought which
prevailed a year ago. The subsoil is
apparently without any moisture. The
new crop of sweet peas in New York,
Wisconsin and other growing states
has been badly damaged by weather
conditions. Particularly in fancy peas
is the damage widespread as the blis-
tering sun has turned the crops hard,
and only a small portion of them will
grade out as strictly fancy peas. Buyers
have learned of this condition from
their own sources and the result is
that spot fancy peas are being held
more firmly. Corn shows little change.
Crops in Maine are reported as badly
damaged and many factors show a dis-
position to hold Bantam, but it still is
available in New York and Maine at
unchanged prices.

Dried Fruits—Dried frvits show no
particular changes here. New apricots

MICHIGAN ‘TRADESMAN

are more in demand now and the situ-
ation in California shows much im-
provement, particularly on the lower
grades. Higher grade apricots are re-
ported as slightly easier. New crop
raisin prices will be made next week
by the California raisin pool. The cam-
paign for additional acreage necessary
to bring about the support of the Farm
Board for the new control program is
making fair progress and may be con-
cluded before July 10, on which date
the formal opening is expected. New
crop prunes are developing favorably,
while spot prunes remain easier in the
hands of packers, due to the lack of
buying and the need for liquid capital
by some of the operators. The future
peach and pear markets are shaping
slowly and are more or less affected by
what is happening in new raisins, apri-
cots and prunes. In an effort to im-
prove their prospects, 5,000 . apricot
growers, acting through the California
Prune and Apricot Growers’ Associa-
tion, are conducting a campaign to pre-
vent demoralization of the apricot mar-
ket. Growers are being advised that
co-o-peration will net them between
$750,060 and $1,000,000 more on the
new crop. It is being pointed out that
the growers’ problem this year is a
financial problem. In former years the
crop was financed largely by the East,
as it was the custom of buyers to an-
ticipate their future needs, buying for
months in advance. “To-day this sit-
uation has changed,” says a statement
issued by the growers. “Hand-to-mouth
buying is the common practice. Buy-
ers do not anticipate their needs but
buy for immediate requirements only,
even when they know that future pur-
chases must be made on a rising mar-
ket.”

Salt Fish—Demand for mackerel and
other salt fish is still poor, perhaps
no poorer than it always is in warm
weather. Stocks are light, however,
and there is no particular pressure to
sell, therefore prices are steady.

Canned Fish—No change has occur-
red in salmon. Demand is fair and
most of the grades are in fair position.
There is some shading in sockeye sal-
mon, Sardines show no change any-
where. Demand is only fair. The tuna
fish situation is clearing up, and boats
are going out for striped tuna and yel-
lowfin after a sixty-day lay-off. A ten-
tative agreement on price has been
reached and canners are determined
to stabilize the market.

Beans and Peas — Pea beans are
weaker again on account of very slow
demand. Other varieties of dried beans
are sluggish with the tone barely
steady. Blackeye peas are a little firmer
with an advancing tendency showing

at present.
Chese—Fair demand is noted in
cheese. As the offerings are light the

price has been steady to firm.
Nuts—Walnut halves and _ pieces,
particularly from France, are in light
supply, and the trade is being advised
to cover early fall requirements as soon
as possible, as cleanup is looked for
before new crop nuts from France are
available. Shelled almonds and filberts
are dragging, with buyers taking only
what they actually need. In the un-
shelled group interest centers on new

crop almonds, walnuts, pecans and
other domestic nuts. The almond crop
will probably be the largest in several
years, estimates varying from 18,000
to 20,000 tons. Growing conditions
also favor California walnuts. The As-
sociation estimates an increase of over
16 per cent. in the production of mer-
chantable unshelled varieties and an
increase of approximately 23 per cent.
in shelled varieties. A large crop of
pecans is also in prospect.

Rice—Several sections of the South-
ern producing states report a lack of
sufficient rainfall and moisture in the
soil for’ normal development while
Louisiana growers say that sait water
continues to be a threat in the large
growing section just East of the Mer-
mentau river. Stocks of top grades of

Blue Rose now in hands of growers

are moderate, while millers are holding
practically none. Most of the plants
have shut down, but a few are operat-
ing against orders booked. The long
yrain varieties are firm and very scarce.

Sauerkraut—Due to the satisfactory
sales effected in the past few months,
up-state kraut packers are more con-
fident. A few are holding for firmer
prices in the belief that with a re-
duced output in the coming season the
worst has been seen in declining prices.

‘Syrup and Molasses — Considering
the season there is a fair demand for
sugar syrup, but only in small lots.
Prices are steady and unchanged. Com-
pound syrup is selling a little better
without change in price. Molasses
moderately active for the season with
unchanged prices.

Vinegar — Continued improvement
was shown ir. vinegar. With the com-
ing of the warm weather stocks are
moving into consuming channels in a
much better way. Buying was a little
more active, and sellers reported an
improved understone to the market.

_—- oe e+ —

Review of the Produce Market.

Apples—Current quotations are as

follows:
Ben Davis A Grade _... $1.50
Ben Davis, Commercial ______-- 1.25
Western apples command $3 for Wine-
saps and $2.75 for Roman Beauties.

Asparagus—Home grown commands
$1.20 per doz. bunches.

Bananas—4@4%c per lb.

Beets—Home grown, 35c per doz.
bunches.

Butter—The market has been steady
to firm since the last report. Demand
has been fairly active and the feeling in
outside markets somewhat firmer.
There has been a small fractional ad-
vance during the week. Jobbers hold
1 lb. plain wrapped prints at 24%c and
65 lb. tubs at 22'%4c for extras.

Cabbage—Home grown, 90c per bu.

Cantaloupes — California stock is
quoted as follows:
Standards 455 220 22 $3.00
amibes, SOS - foe 325
damboes, 455 2 525
Jrmibo fats: 20 1.50

Carrots—New from ‘California, 60c
per doz. bunches or $3.25 per crate;
home grown, 35c per doz. bunches.

Cauliflower—$1.50 for box contain-
ing 6@9.

Celery—Home grown, 30@50c ac-
cording to size.

5

Cherries—Sour, $1.50 per 16 qt. crate;
Sweet, $1.75 ditto.
Cocoanuts—80c per doz. or $6 per
bag. :

Cucumbers—No. 1 hot house, 90c for
2 doz. basket; outdoor grown from
the South, $2 per bu.

Currants—Red, $1.75 per 16 qt. crate.

Eggs—Fine fresh eggs are wanted
and are selling every day to a degree
which about absorbs the receipts of
this grade. Heated eggs are beginning
to show themselves and under grade
eggs in general are hard to move, Job-
bers pay 15c for high grade fresh
stock.

Grapefruit — Extra fancy
sells at $3.25 for 54s.

Green Onions—20c for Silver Skins.

Green Peas—$1.75 per bu. for home
grown.

Green Beans—$2.25 per hamper,

Gooseberries—$1.75 per 16 qt. crate.

Lettuce—In good demand on the
following basis:

Florida

Imperial Valley, 6s, per crate ____$.00
Imperial Valley, 5s, per crate ____ 5.00
Hot house leaf, per bu. __________ 60c
Home grown head, per bu. ___-- 1.25

Lemons—The price has declined $2
per box.

J00: Sunkist.) 22 ee $11.00
300 Sunkist 11.00
J00, Red Balle 10.00
300 Red Balk 2 10.00

Limes—$2 per box.
Oranges—Fancy Sunkist California
Valencias are now sold as follows:

126 ee $6.25
P90 2 6.00
$76) 6.00
AOU 5.25
210 ee 9.25
13/7 eee ea 5.00
28S - 0 4.75

Onions—Calif. yellow, $1.50 per 50
Ib. sack; white, $1.85 ditto.
Parsley—50c per doz. bunches.

Peppers—Green from Florida, 60c
per doz.

Pieplant—75c per bu. for home
grown.

Potatoes—New home grown, $1@
1.10 per bu.; Virginia stock $3 per bbl.

Poultry—Wilson & Company pay as
follows:

Eleavy fowls 22 oe 16c
Eight fowls 220-060 oss 13c
Ducks 222 oo ee 14c
Geese ee 1Ze

Raspberries—Black, $2.25 per 16 qt.
crate; Red, $2.50 ditto.

Spinach—Spring, 50c per bu.

Strawberries—$2 per 16 qt. crate.

Tomatoes—$1 per 10 lb. container,
Southern grown; home grown _ hot
house, 75c for 7 Ib. basket.

Turnips—60c per doz. for Louisville.

Veal Calves — Wilson & Company
pay as follows: ,

aniey oo 10%@11c
Good 9c
Mediun? = 2050) 2) 8c
Pow 8c

Watermelons — 40@60c

Florida stock.
—_—_o~-+~+____

It is hard for a man to climb up in
this world, but it hurts him much
worse to climb down again.

———_>  ~ —

Perhaps some children are naughty
because they have heard that the good
die young.

apiece for

 

terre ggeinsecepninatentnsintintionactninsemintenmensiniellneninsiiterben tines:

 

 

6

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

Akron and other nearby cities in
Ohio appear to be full to overflowing
with alleged companies which under-
take to foist so-called medicated salt
on the retail merchants of Michigan.
The product thus exploited has no
medical value and its sale is interdicted
by the State agricultural department.
The unfortunate feature is that in
most cases the crafty agents who sell
the trash insist on securing trade ac-
ceptances which eventually turn up in
the hands of alleged innocent third
parties. This department has _ pro-
tected hundreds of merchants from the
machinations of these crooks in the
past, but new victims are constantly
appearing and asking for assistance.
Once more—for the hundredth time—
we warn merchants not to sign trade
acceptances or give their signatures to
any one in advance of shipment no
matter how alluring the proposition
may be. Any merchant who ignores
this warning and invites trouble by
dealing with these irresponsibles de-
serves a call from the fool killer.

 

An advertising agency corporation,
said to have placed for publication al-
leged false advertisements, including
those of a watch vendor, signed a
stipulation with the Federal Trade
Commission, agreeing that if the Com-
mission will not include it as a re-
spondent in proceedings against the
advertiser, it will waive ‘any right it
has to be joined as a respondent and
will abide by such action as the Com-
mission may take against the vendor-
advertiser. i

 

Resale price maintenance methods
are discontinued, according to an or-
der of the Federal Trade Commission
to Coty, Inc., importer, packager and
dealer in cosmetics, ‘New York. The
company is to stop carrying into effect
by agreements, contracts or co-opera-
tion, a system of suggested resale
prices for the articles it sells by such
means as (1) agreements with whole-
sale or retail dealers that the com-
pany’s products will be resold by such
dealers at prices specified by the com-
pany; (2) procuring assurances from
either wholesale or retail dealers that
the prices fixed by the company, for
resale of its products will be observed
by such dealers; and (3) seeking co-
operation of dealers in maintenance of
resale prices suggested by the com-
pany for its products. The Commis-
sion found that the company made it
generally known to the trade by letters,
telegrams and interviews, that it ex-
pects dealers handling its products to
maintain its suggested prices. ‘When
information would be received by the
company indicating that vendors of
Coty articles in a particular city were
not maintaining the suggested prices,
the company would send its agents to
such a city to interview these dealers,
and to point out to them the company’s
price maintenance policy and insist that
they maintain suggested prices. Such
agents would obtain from the whole-
sale and retail dealers agreements to
maintain such prices. ‘The company
has refused to sell its products to

MICHIGAN

wholesale and retail dealers who have
not maintained suggested prices and
who will not agree to maintain such
prices in the future. The company has
furnished names of wholesale or retail
dealers whom it has refused to supply
with products, directly to those dealers
who maintain the respondent’s sug-
gested prices or who are selling in the
territory where are situated the deal-
ers who had been cut off. ‘Since 1928
the company has not made a practice
of notifying its vendees when such
price cutting dealers have been cut off
for failure to observe the suggested
resale prices.

 

Unfair competition in the leasing of
machinery will be discontinued by a
corporation manufacturer of machines
used for the random dyeing of yarns,
according to a stipulation agreement
between the company and the Federal
Trade ‘Commission. Leasing its ma-

TRADESMAN

tains sufficient natural fruit of the
grape as to derive therefrom its color
and flavor, the words ‘““Nu-Grape” may
be used if accompanied by words
equally conspicuous in type, clearly in-
dicating that the product contains sub-
stances other than natural juice of the
grape. If the beverage produced from
the company’s syrup is not composed
in such substantial part of the natural
fruit of grapes as to derive therefrom
its color and flavor, then the company,
according to the Commission’s order,
shall cease altogether from using the
words ‘“Nu-Grape’”’ or “Grape” to de-
scribe it in advertising or on labels,
bottles, barrels, caps, crowns or stop-
pers, “except and unless, in the same
connection, it is made prominently to
appear that the product is an imita-
tion, artificially colored and flavored.
The Commission also prohobits the
company’s using or authorizing others
to use in advertising or labeling, words

 

 

 

 

Exhibit made at Chicago headquarters of the Michigan Tourist and
Resort Association by the Kalamazoo Paper Box Co.

 

chines to manufacturers and sellers of
woolen, cotton and rayon underwear,
in competition with other corporations
and firms, the respondent agreed to
stop attempting to enforce leases of
its machinery on the conditions that
the lessee shall not use or deal in the
goods or machinery of competitors of
the lessor. The conditions of this
stipulation agreement apply in all cases
where the effect of such lease may be
to substantially lessen competition or
tend to create a monopoly in com-
merce. The corporation further agreed
to cancel all restrictive clauses which
may at this time be contained in leases
now in effect, and to notify the lessees
that such clauses are without effect.

 

The ‘Federal Trade Commission has
ordered Nu-Grape Company of Amer-
ica, ‘Atlanta, manufacturer of a well-
known beverage concentrate, to dis-
continue use of the term ‘‘Nu-Grape”
or the word “Grape” as a trade name
or other designation for a product not
composed wholly of the natural fruit
or juice of the grape. .Provision is
made that when such a product con-

falsely suggesting that a product is
made from the natural juice of grapes
or contains such juice in such substan-
tial quantity as to derive therefrom its
color and flavor. The company has
sold its “Nu-Grape” syrup generally
to bottling plants and a few jobbers
who use it in preparing the “iNu-
Grape” beverage. ‘The retailer mixes
one ounce of syrup to five ounces of
carbonated water and sells it at five
cents a bottle. In 1928 the company
made and sold more than 200,000 gal-
lons of “Nu-Grape” syrup and in 1929
about 105,000 to 110,000 gallons. ‘Since
May 1928 “Nu-Grape” syrup has been
prepared as follows: In manufactur-
ing forty gallons of the concentrate
one gallon of a so-called ‘“‘‘Merchandise
No. 25” is used. The remaining
thirty-nine gallons consist of water,
sugar, tartaric acid and certified color-
ing matter. “Merchandise No. 25,”
which is bought from a firm in Brook-
lyn, has for its base a concentrate of
grape juice obtained in California, The
Brooklyn ‘Company adds aromatic
grape juice concentrate made from
grapes by a secret process. An analy-

July 8, 1931

sis made by the Department of Agri-
culture shows ‘Merchandise No, 25” to
contain from seventy-two to seventy-
four per cent solids, also tartaric acid,
malic acid, citric acid, and 13.85 per
cent. alcohol. The chemists found
“Merchandise No, 25” to be so chang-
ed by removal of solids such as fruit
sugars and by removal of true fruit
acids, as well as by addition of alcohol,
that it has ceased to be a pure con-
centrated grape juice and has become
a grape extract. ‘Nu-Grape” syrup is
pronounced to be an artificially color-
ed invert sugar syrup containing added
acid, principally tartaric, and not more
than twenty per cent. of grape juice,
while the “Nu-Grape” beverage, made
from the syrup, is found to be arti-
ficially colored, sweetened with invert

‘ sugar and acidulated with added acid

and containing no more than four per
cent. of grape juice. ‘“iNu-Grape’”’
syrup is held not to contain sufficient
natural fruit or juice of the grape to
give it its color or flavor. The color
is derived from artificial coloring mat-
ter and the flavor principally from the
added tartaric acid. Nu-Grape Com-
pany of America was a Georgia cor-
poration with its principal office and
place of business in Atlanta, up to De-
cember 19, 1924, when, by action of
its stockholders, the company re-
organized as a Delaware corporation
of the same name with the same offi-
cers, directors and stockholders. Since
then no business has been carried on
by the Georgia corporation, although
it has not been dissolved. The Dela-
ware company’s principal office is
listed as in Wilmington, Delaware, al-
though the executive offices and prin-
cipal manufacturing plant are in At-
lanta. Other plants are maintained in
‘Chicago, Los Angeles, ‘Baltimore,
Kansas !City, Dallas, Little Rock, and
Jacksonville.

 

Ithaca, July 5—Am going to suggest
a matter that I believe you might
bring to the attention of your readers
through your department devoted to
questionable schemes being worked by
smooth promoters.

A man by the name of E. C. Carver,
who claims Alma or Jackson or most
any other place as home, is working
a so-called advertising stunt, whereby
he gets a garageman to perform about
$6 to $10 worth of services free as ad-
vertising, for as many customers as
Carver can sell coupon books to at $1
each, I will enclose one of the books.
The garage man gets nothing. Carver
gets 100 per cent. of all money taken
in,

Not only this but he leaves the
printer unpaid. With us he ordered
500 books, agreeing to pay when he
called for the books. Later he came
back one evening with a hard luck
story about an automobile accident and
asked us to release a few books to
him and that as soon as he got his in-
surance he would call for the re-
mainder of the books and pay in full.
We still have the books. The same
stunt, I understand, has been worked
on printers in several other towns by
this man Carver, who is a smooth
duck, but one that bears watching.

Romaine McCall,
Editor Gratiot ‘County Herald.
—_2~+.__

More than half the time when a

woman betrays a secret some man
is at the bottom of it.

—_—__2s?-->_______
A boy never gets much comfort out
of his first cigar, but he gets lots of
experience.

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July 8, 1931

MICHIGAN: TRADESMAN

7

 

DETROIT DOINGS.
Late Business News From Michigan’s
Metropolis.

Announcement of the second semi-
annual women’s apparel market and
exposition to be held at the Statler
Hotel, August 30, 31 and September 1
and 2 has been made by the Women’s
Apparel Club of Michigan, through
the club’s president, Milton Aronheim,
of this city. A second market and ex-
position will be held in Grand Rapids
on September 13 to 16 inclusive, at
the Pantlind Hotel for the benefit of
the merchants in Western Michigan.

The Women’s Apparel ‘Club of
Michigan, organized in 1930, is com-
prised of ‘Michigan representatives of
National manufacturers in the women’s
children’s and infants’ wear field. Kin-
dred lines are also represented. At
the first exposition held in Detroit last
February more than 100 lines were
represented. Influenced largely by the
success of this affair the club member-
ship has nearly doubled and the in-
crease will be reflected in the coming
expositions to be held in the two Mich-
igan cities, according to ‘Manley
Sprague the secretary. Mr. Sprague
is in charge of arrangements.

Sklare & Elias, Inc., wholesale drap-
eries and linens, have moved from 170
West Jefferson, to new quarters at 148
West Jefferson.

The iCamill Neckwear Co, is now
occupying new quarters at 138 Jeffer-
son avenue, East. The firm for a num-
ber of years was located at 148 West
Jefferson.

The building at Jeffrson, East, and
Bates street has been razed, the base-
ment ‘filled up to the road level and
the space turned into a parking lot.
This is the second time within a short
time that a building has been removed
for this purpose in the heart of the
wholesale district.

Retail merchants in this city report
a good pre-Fourth business and in
most cases stated that the volume ex-
ceeded that for the same period in 1930,
Thanks to ideal weather conditions.

Preston D, Norton, general manager
of the Norton, and of the Norton-
Palmer, in ‘Windsor, and chairman of
the committee on student placements
for the ‘Michigan Hotel Association,
reports that all twenty of the students
in the four-year hotel course at Michi-
gan State College have been placed
with various hotels about the State of
Michigan or contiguous states for their
summer laboratory work, which is re-
quired for graduation.

Involuntary bankruptcy proceedings
have been filed in the U. S. District
Court here against Eder Lipson Furni-
ture Co., by Lawhead & Kenny, at-
torneys, representing \C, A. Finster-
wald Co., $740; Reliable Mattress Co.,
$701; Standard Screen Co., $136.

An involuntary petition in bankrupt-
cy has been filed in U. S. District
Court here against ‘Paul Faust by
Lawhead & Kennedy and John Mc-
Neil Burns, representing Hood Rub-
ber Products Co., $1,751; Endicott
Johnson ‘Corp., $1,323; Brandau ‘Shoe
Co., $88.

The Union Guardian Trust Co. has
been elected trustee of ‘Majestic 'Shoe
Shops, Inc., in involuntary bankruptcy.
Assets are given as $5,500 and liabil-

ities $37,063 in schedules filed in U. S.
District Court here,

The Union Guardian Trust Co. is
conducting receiver’s sale of stock for
Hughes & Hatcher, retail men’s wear,
with stores at 2305 Woodward avenue
and 1244 Washington boulevard. As-
sets are given as $174,301 and liabilities
$238,619 in involuntary bankruptcy
schedules filed in U. S. District Court
here. Assets are real estate, $50,000;
cash on hand, $200; stock, $60,000;
fixtures and machinery, $30,000; debts
due on open accounts, $27,877; deposits
in banks, $5,924. Liabilities include
taxes, $33,800; secured claims, $16,405;
unsecured claims, $118,413.

Equitable and ‘Central Trust Com-
pany, Detroit, has been appointed re-
ceiver for the Lee Plaza Hotel by Cir-
cuit Judge ‘Harry B. Keidan. The
property which had been operated by
the ‘Metropolitan Trust Company as
receiver until that institution closed
last week. The Lee Plaza is one of the
larger apartment hotels in Detroit,
having approximately 200 apartments
of which 70 per cent. are rented at the
present time. The building was erect-
ed about five years ago.

Three million, three hundred ten
thousand, nine hundred seventy-one
dollars and nine cents was the amount
written on the face of a check harded
to O. B. Fuller, State Auditor General,
at Lansing, Tuesday, June 30, by a
representative of the Michigan Bell
Telephone Company. The check was
tendered in payment of the Telephone
Company’s State tax bill for 1930.
Only one other check, representing the
joint tax paid by the New York Cen-
tral Railroad and the Michigan ‘Cen-
tral Railroad, was larger. The Michi-
gan Bell ‘Company’s tax payments this
year to State, Federal and municipal
governments represent $5.51 for each
of 681,976 average telephones in ser-
vice during 1930, or the net earnings
from approximately two of every five
telephones. According to Walter I.
Mizner, treasurer of the Michigan Bell

Company, who signed the check, the -

Telephone Company pays more than
23 per cent. of the total amount that
will be paid the ‘State of Michigan this
year by utility companies. Under the
State law telephone and telegraph com-
panies, railroads, railway car loaning
companies, and express companies pay
taxes to the State in lieu of local taxes.
This money is placed in the primary
school fund and later disbursed among
school districts in proportion to the
number of children of school age re-
siding in the district at the time the
annual school census is taken. It is
estimated the primary school fund for
1931 will receive from utility taxation
approximately $14,100,000.
——_+++_____

Copper Boiler Sales Rise Sharply.

Prevailing low prices on copper
have enabled manufacturers of copper
wash boilers to market their products
this season at prices from 25 to 50
per cent. below last years quotations.
The reduction in prices has been fol-
lowed by a record increase in demand.
Boilers formerly priced above $7 at
retail are now available around $4.
New fall lines of household utensils and
kitchen ware will feature the boilers
at prices on a par with the Spring
levels.

‘Duncan Weaver, the

REPRESENTATIVE RETAILER.

 

Well-Known
Pharmacist.

Harry Duncan Weaver was born on
a farm five miles Southwest of Fenn-
ville. His grandmother, on his father’s
side, was born in Germany. His moth-
er was born in Vermont. His father
was born in Ohio and lived to be 83
years of age. The family subsequently
removed to Saugatuck and in 1910
again removed to Fennville.

Mr. Weaver graduated from the high
school of Fennville in 1917. During
the time he attended school he worked
nights and mornings in the drug store
of W. H. Faust. In 1919 he went to
the Ferris pharmacy school at Big
Rapids, graduating therefrom one year
later. He then entered the employ of
Richard Thiel, of Fennville, with whom
he remained six years. The next year
he was employed in the Liggett drug
store at Muskegon Heights. He then
returned to Fennville, purchased the
Thiel drug stock and continued the
business under the style of Weaver

 

Duncan Weaver.

Drug Co. He now uses the title Dun-
can Weaver, Druggist.

Mr. Weaver was married Feb. 17,
1929, to Miss Myra Matting, of Hol-
land. They live in their own home in
Fennville.

Mr. Weaver is a member of the
Methodist church, being a member and
secretary of the board of stewards of
that organization. He also teaches a
class in the Sunday school. He has
never joined any fraternity.

Mr. Weaver has served Fennville
four years as member of the common
council.

He was president of the State Rexall
Association one year—1929-1930. Jan.
21, 1930, Governor Green appointed
him a member of the Michigan Board
of Pharmacy.

Mr. Weaver attributes his success to
his friends. He believes he has the
most loyal friends of any man in the
world. This means, of course, that he
has a delightful personality, which en-
ables him to make and keep his friends.
He is universally liked and respected
in the community in which he lives and
has a large following in the Michigan

State Pharmaceutical Association, the
convention of which he has attended
regularly for several years.
——_>>>____
Canned Grapefruit Fails
. S. Rules.

Jacksonville, Fla., July 3—The Flor-
ida Citrus Exchange is having its
troubles trying to get the grapefruit
canning industry on a successful work-
ing basis, the latest complication be-
ing the seizure of more than 2,000
cases of canned grapefruit that did not
meet the requirements of the Federal
pure food laws. ‘Samples of the canned
grapefruit had been subjected to in-
spection and chemical tests at Wash-
ington.

It is understood that the canners, in
their haste to hit the early market, had
labels printed in great quantities that
did not conform to requirements of
the Federal pure food laws with re-
gard to indicating the actual contents
of the can. The Exchange subsidiaries
engaged in the canning deal, together
with the independents who are pooled
under the name of the Florida Can-
ners’ Association, have appealed to U.
S. Senator Duncan Fletcher for assist-
ance. :

To Meet

oe
Money in Produce Business.

San Francisco, July 3—A wholesale
produce dealer moved to this city re-
cently and deposited $500,000 in a local
bank. He had been engaged in the
wholesale produce business in a pros-
perous California community for over
20 years, and finally moved to this city
with a cool half million to his credit.
When asked the secret of this financial
success, he said: “I attribute my abil-
ity to retire after 20 years in the pro-
duce business to close application to
duty, always hewing absolutely to the
line, letting the chips fall where they
may, in addition to the most rigorous
rules of economy, never spending a
cent foolishly, everlastingly on the
job with a whole heart early and late,
and to the death of an uncle who left
me $499,999.50.

—_2~—_____

Expect Better Gift Wares To Sell.

Gift wares buyers going into the
wholesale markets within the next few
weeks will be in quest of limited sup-
plies of medium and high-price items
for Fall sales. Novelty merchandise
selling around $1 will spuply the bulk
of the business, but stores are reported
ready to give more attention to the
better merchandise than they did. last
Fall. Outstanding among the articles
expected to be popular are recently
imported lines of Holland pottery.
Price competition on Italian pottery
has turned the demand toward the
Holland pieces, which are available to
retail at from $3 to $30.

—_> > ___

Overcoming the depression by ap-
pointing committees is not considered
feasible by the best economists in
Washington. The announcements of
the United States Chamber of Com-
merce and of the Civic Federation are
considered as merely gestures. They
will have little effect, in the opinion
of the best observers. The greatest
need is for representative action on the
part of the Nation’s business leaders.
One of the best known economists in
the Government service remarked the
other day that there are literally tons
of reports and other data bearing .on
the economic situation that have been
carefully collected, and that further
research is not needed. The one hope
is that business leaders may come for-
ward and organize with a definite plan
of restoring confidence by action,

 

 

 

GERMANY THE WHINER.

The remarkable description of finan-
cial and economic conditions in Ger-
many from the pen of Paul Findlay on
page 20 of this week’s edition of the
Tradesman can be depended upon as
accurate because Mr. Findlay has
made a close and careful investigation
of conditions in Germany and records
his conclusions from first hand in-
vestigation,

The Franco-Prussian war was de-
clared July 19, 1870. The treaty of
peace was signed May 10, 1871. The
conditions of the treaty were the
ceding of Alsace and Lorraine to Ger-
many and the payment of a war in-
demnity of $1,000,000,000, the German
army to occupy certain portions of
France until the last penny of the in-
demnity was paid. The last install-
ment of the war indemnity was paid
Sept. 5, 1873, without a whine or pro-
test on the part of France.

Contrast this record with the action
of Germany over the war indemnity
Germany agreed to pay as the result
of the kaiser’s war of conquest—an
indemnity which should have been five
times as large as the amount finally
agreed on because of the utterly de-
fenseless position of Germany for
starting the war after long and ex-
pensive planning and the rapacity and
brutality with which it was conducted.
Considering the wantonness' with
which the war was prosecuted and the
fact that no German building was de-
stroyed and German soii was not in-
vaded, Germany got off very easy for
the awful things she did and the way
she did them,

Germany’s position in undertaking
to repudiate her war assessment is
utterly untenable and contemptible and
should receive no consideration what-
ever at the hands of the civilized na-
tions of the world.

NARROWING THE FIELD.

In an article in the current issue of
the Spectator, the well-known insur-
ance publication, Dr. Frederick L.
Hoffman gives some figures as to the
growth of the death rate from cancer
which at first glance appear alarming.
He shows that in fifty cities there has
been a steadily increasing number of
deaths from cancer in the past twenty-
five years and that the cancer mortality
for 1930 in the entire United States
was the highest on record.

We have no intention of minimizing
the danger from cancer. It is one of
the gravest problems the medical pro-
fession now faces, and further growth
in the death rate can be combated only
by a public realization of the necessity
of prompt application to a physician
upon the first appearance of symptoms.
But at the same time it is not so much
because cancer is becoming more wide-
ly prevalent but because of the elim-
ination of other diseases, permitting
thousands of persons to reach the age
at which cancer affects them, that the
mortality rate constantly increases. In
fearing cancer we forget how life ex-
pectancy has been increased by med-
icine’s successful fight against other
causes of death. If cancer is now our
chief enemy, it is only because we have
taken up an advanced position in the
struggle to prolong life. :

Some day, we do not doubt, science

 

Se ee ee ees

MICHIGAN TRADESMAN

will turn the scales against cancer. It
will decrease to an irreducible mini-
mum deaths from all diseases. Then
the memace will be old age. The sta-
tistics will prove that deaths from this
cause have increased at so alarming a
rate that all medical facilities must be
martialed for a fight to the finish. And
while science may cause old age to re
treat, slowly and reluctantly, it is the
one foe it can never vanquish.

REPORTS ENCOURAGING.

Although there was some recession
in the hopeful sentiment which first
greeted the proposal for an_ inter-
national debt holiday, the cheerful
tone in business last week was fairly
well maintained. It was recognized
that the whole debt problem and the
threats of political and social disorder
can scarcely be dismissed as past the
danger point, and yet the general feel-
ing seemed to be that at least a start
has been made toward solving those
difficulties which are prolonging the
depression.

Helpful to this sentiment were small
advances in both the weekly business
index and in the commodity price aver-
age. The former moved slightly high-
er as increases in car loadings and
electric power output offset the de-
clines in the other basic activities, The
Annalist weekly price index of com-
modities rose to 102.2, with the only
declines in farm products, building ma-
terials and miscellaneous items.

While building contract awards in
this district last month were nearly
equal in value to those placed in the
same month last year, the figures for
the country as a whole have shown
little improvement. For the first
nineteen days of the month they were
running one-half of 1 per cent. under
the daily average for May, when a gain
of about 2 per cent. is usual, and were
little more than half of the June, 1930,
awards.

Some improvement in automobile
sales is reported, and this, coupled
with the more liberal purchasing policy
which the railroads may adopt on the
basis of being able to obtain higher
rates, points to an improved outlook
for operations in the many supplying
industries,

 

 

IMPROVEMENT A FEATURE.

Little in the way of a review of the
half year in business seems necessary
when so much depends upon the out-
come of the international debt agree-
ment. The substitution of long-term
for short-term credits among the suf-
fering nations will spell, it is felt, all
the difference between stability and
collapse. Eventually, it is freely pre-
dicted that the war debts and loans
will be considerably scaled down and
commercialized.

The six months in business, how-
ever, have proved that the low point
in the depression was not reached last
December, as many so confidently as-
serted upon earlier occasions, Building
operations have also failed to come -up
to expectations. The veterans’ pay-
ments brought a measure of relief to
the situation and were reflected chiefly,
it is believed, in the improvements
which took place in merchandise trade.
The gain in this activity was the chief
development of the half year.

Following upon this stimulation,

which was transmitted to the textile
and boot and shoe industries, there
was some reaction which, however, has
been overcome to a degree by the
vigorous promotion of merchandise by
the larger stores at greatly reduced
prices. The public has responded to
these bargains even though the spread
of wage reductions and the cutting
down of interest and dividend pay-
ments have influenced purchasing
power unfavorably. Recently, the
more cheerful feeling in business has
brought almost immediate response in
improved buying by consumers.

 

FALL BUYING POLICIES.

This week the buying season on
Fall merchandise is under way. After
the holiday the number of buyers in
the market begins to increase and a
peak is reached late this month and
through the early weeks of August.
Some preparations have already been
started, but they are of a minor char-
acter.

A canvass of opinion in the markets
regarding the operating policies likely
to be followed by the stores for the
new season indicates that greater cau-
tion and care will be exercised than
ever in the selection of Fall lines. The
opinion seems to prevail that prices
and styles.are about right but that a
good deal more concentration on qual-
ity will be necessary before values are
well established.

A certain amount of stabilizing is
required. Many new prices have ap-
peared within the year and, as a result,
there has not been the concentration of
effort on particular price lines which
finally gives them all the value pos-
sible. ‘Thus, with ten price lines in
dresses instead of five, piece goods
manufacturers spread their values out
to cover ten instead of five standards
and there is not the concentration
which raises quality. The same thing
holds for the labor put into the gar-
ments.

What the stores propose to do for
the new season is to pick those price
levels which consumers prefer and to
intensify their efforts toward building
up value, which is a combination of
quality and price,

 

DRY GOODS CONDITIONS.

Almost up to the holiday last week
retail trade in this district ran at about
the best level so far this year, except
for the Easter period. Some of the
large stores exceeded their 1930 fig-
ures by good margins, while a number
reported that they equalled last year’s
volume. Women’s apparel, sports
wear and men’s furnishings were the
most active departments. Low prices
have apparently exerted their usual in-
fluence, but the more hopeful feeling
with respect to the general business
situation was also a factor, no doubt.

The June figures for trade were
probably helped appreciably by the
last-minute spurt. Early reports from
the chain systems indicate that many
increases were probably enjoyed and
the comparisons for the month show

up much better than the averages for.

the half year.

In view of the fact that the decline
in retail trade started about a year
ago, the monthly comparisons for the
remainder of the year may prove more
encouraging, particularly if allowance

July 8, 1931

is made for the lower prices now pre-
vailing. The larger stores that keep
even with last year’s dollar volume
will actually be moving from 15 to 20
per cent, more merchandise,

The week’s gain in retail trade was
welcomed in the wholesale merchan-
dise markets as a highly helpful fore-
runner to the opening of Fall opera-
tions. The new season gets under
way this week and producers believe
that more liberal buying will result
from the spurt in retail stores.

 

THE BEETLE WAR.

Word from the United States Beetle
Research Laboratory at ‘Moorestown,
N. J., that “within a period of from
ten to thirty years” the Japanese beetle

_will be brought under control by the

use of parasites carries not half the
encouragement for farmers and gar-
deners that everyday observation
might bring. For every year more
and more natural native enemies of
the beetles appear to be taking up the
task of ridding the country of the per-
nicious immigrant. Of these, the birds
appear the most important. And this
year, possibly because of two succes-
sive mild winters, the birds seem to be
particularly abundant. The starling,
noisy and ill-mannered as he is, has
developed a taste for beetles. The
robin, too, has learned to like beetles.
So has even the gamin of birddom, the
English sparrow. That feathered im-
migrant, the pheasant, has both large
capacity and ready appetite for beetles;
and the pheasants have had large
broods this spring. Climatic vagaries,
too, have played a part in the beetles’
troubles. Last year the hot, dry
weather reduced their numbers. This
year some atmospheric condition has
delayed their emergence and _ their
feeding season will consequently be
cut short. And, to top the list of diffi-
culties of the beetles, more and more
gardenegs are learning to use effective
sprays and soil treatment.

 

A BRAVE ENCYCLICAL.

The Pope’s encyclical on labor is to
be welcomed as one of the most forth-
right documents that had ever come
out of the Vatican. ‘The encyclical
letter, in reply to the Fascist charges
against the Catholic Action Societies,
is like unto it. It goes directly to the
very base of the issue. In answer to
Mussolini’s declaration that the state
must monopolize the education of the
young, Pope Pius XI says flatly that
“a conception of the state which makes
a young generation belong to it with-
out any exceptions, from the tenderest
years up to adult life, cannot be
reconciled by a Catholic with Catholic
doctrine.” ‘He declines to have Church
and Pope limited to “external prac-
tices of religion.” There is the issue
joined, That it is wisely joined no
human power can tell. But with
Catholic Austria destroyed by the war,
with disestablishment in France and
with a republic in Spain, that faithful-
est daughter of the Church, it is cer-
tainly a brave prelate who will stand
forth on such an issue in Fascist Italy.
We must admire the fair shot at
Mussolini’s. censorship which the
Vatican took in sending the letter out-
side of Italy for publication to the
world at large from London and Paris.

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July 8, 1931

MICHIGAN: TRADESMAN

9

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

If there ever was a more perfect
day than July 4 I fail to recall it, We
spent the day quietly at our country
home at Lamont in the midst of our
flowers and birds, with Old Glory re-
sponding to the brisk breeze. Owing
to the favorable season our flowers are
50 per cent. more numerous than in
any previous season and we are de-
lighted to have several new varieties
of birds with us which partake of our
hospitality and use our bird baths
freely, but have not yet handed in their
cards so we can identify them by
name, We are anxiously awaiting a
call from some bird specialist who can
help us in our present dilemma.

 

As I look out on the little park ad-
joining our home on the West—made
beautiful by the artistic genius of
Eugene Goebel and the generosity of
the township board in kindly permit-
ting us to put Mr, Goebel’s plans into
execution—at no cost to the commun-
ity—my mind goes back sixty years
and [ recall the Fourth of July cele-
bration held in the little park in 1871.
Dr. Scott, the physician and druggist
at the foot of the hill, was master of
ceremonies, Elder Doolittle, pastor of
the ‘Congregational church, and the
Methodist clergyman furnished the
spiritual portion of the program. Prof.
Barney, the superintendent of schools,
read the Declaration of Independence,

and Rev. James Ballard, of Grand
Rapids, delivered the oration. ‘The
little organ in the Congregational

church was carried to the platform,
where music was furnished by Mr.
and Mrs. James F, Cady, father and
mother of Geo, W. Cady, executive
secretary of the American ‘Missionary
Association of the Congregational
church, the Pittman sisters, Charles
Pittman and another man whose name
has entirely escaped me. [ recall that
the steam barge, the Experiment, tied
up during the exercises at the dock
where the Denison sawmill was locat-
ed and sent word to the merry makers
that any one who _ wished to avail
themselves of a free excursion on the
river would be accommodated at 3
o'clock in the afternoon. Many of the
young people in the village took ad-
vantage of the offer and had _ the
unique experience of spending an hour
or more in the hot sun while the boat
was stuck on the sand bar in the river
just below the village,

 

In the evening practically all the
people in the village assembled in the
Congregational church and listened to
a joint service arranged by the '‘Con-
gregational and Methodist clergymen.
It consisted of semi-religious and pa-
triotic songs and addresses and char-
ades illustrating the Army, Navy and
Goddess of ‘Liberty by real people.
Tame, you say? Yes, it would be con-
sidered tame in this day and age when
the young people seek thrills and even
the old people crave excitement. The
religious atmosphere of the village
created by New Effgland and York
State people did not tolerate card
playing and dancing which now takes
so much of the people’s time and con-

sume so much of their energy, but I
defy you to show me a village of the
present day which has turned out
more noted people and so many
worthwhile characters as the little old
village of Lamont has to her credit.

 

Speaking of the “Bar” which has
been the occasion of much trouble to
the navigation of (Grand ‘River reminds
me of a fisherman who set his lines—
with great hooks tied on the lines at
frequent intervals—across the river on
the bar every night during the sum-
mer season. The sturgeon, which
were then in great quantities in Grand
River, could not swim across the bar,
but rolled over and were hooked on
the ugly barbs of the fisherman. He
frequently secured during the night a
dozen ‘fish weighing from 50 to 100
pounds, cut them up and shipped them
in casks to a Chicago fish house, where
the fish was still further reduced to
smaller pieces and packed in kits for
the ‘Scandinavian trade of the North-
west. [We were not aware at this time
that the roe in the female sturgeon
was worth $10 to $15 per pound for
“Russian caviar.” If the fisherman
had not been sixty years ahead of his
time he might have died a millionaire.

 

A year later I witnessed a Fourth of
July celebration at Reed City, which
was then only one year old. The
speakers’ platform was erected in the
woods at the edge of the village and
all the oratorical and vocal talent of
the town was invited to seats on the
platform. During the exercises Peter
Doran—then a law student in the
office of Burch, Beardsley & Judkins,
at Hersey, but afterwards a practicing
lawyer in Grand Rapids for forty
years—climbed upon the platform and,
without invitation or introduction, be-
gan making a spread eagle speech ap-
propriate to the occasion. When he
had exhausted his knowledge of the
subject, he turned to the speakers who
had been regularly invited to address
the audience and remarked:

“T think I will now give way, as I
note there are several other dis-
tinguished gentlemen awaiting to be
heard.”

 

At Reed City I was not a little sur-
prised to see ‘Stevens & Oaks in charge
of a saloon, I had known them the
year before as professional gamblers
on the Daniel Ball and L. & L. Jenison,
which river boats made regular daily
trips at that time between Grand
Rapids and Grand Haven.

 

There was no school at Reed City
when I arrived there, so I started out
to look for work. I was offered a job
in a shingle mill by F. D. Lacey, of
Nirvana, but when [I learned that all
new employes were expected to give
up from two to four fingers the first
week on a edger, I balked and took a
job in the drug store of Clark & Lons-
bury. All went well until one day a
man came in for rat poison. I sold
him what he asked for. The next
morning the sheriff put in an appear-
ance with the enquiry, “Ernie, did you
sell so-and-so rat poison yesterday?”
“Yes,” I replied.
he was going to do with it?” he asked

“Give it to rats which kept him from
sleeping nights,” I replied. “Well, he

_ took it himself instead of handing it

to the rats. You are not to blame for

his action.”

 

This experience so unnerved me that
I immediately decided JI did not want
to be a druggist, so I sought and ob-
tained employment in a dry goods
store, afterwards changing to a hard-
ware store. [| subsequently found
steady employment in the general
store of D. M. McClellan, with whom
I remained nearly two years, when [
went to Big Rapids to enter an appren-
ticeship as a printer. Three years
later found me in Grand Rapids, where
I have resided fifty-four years.

 

The situation precipitated by the en-
actment of the malt tax is about as
perplexing as anything which has
crossed the path of the retail grocer for
many moons. Because of uncertainty,
no dealer knows where he is at. Many
merchants have taken out $25 licenses,
which they have paid under protest, so
that if the enactment is declared to be
unconstitutional by the Supreme ‘Court
they can recover their money—in the
event of the next Legislature making
an appropriation for that purpose.
When [ think how easy it would have
been to have so worded the measure as
to avoid all this trouble and uncertain-
ty I cannot help feeling that the man
who introduced the bill must have
been a half-wit or nitwit. ‘The addi-
tion of a half dozen words would have
made the measure so plain that any
one who can read the English
language could interpret it correctly,
rendering an interpretation by the
highest tribunal in the State entirely
unnecessary. Some of the jobbers
who have taken out wholesale licenses,
paying $100 apiece therefor, do not
dare sell malt in their cash-and-carry
stores until the matter of such sale is
passed upon by the Secretary of State
or Attorney General or Supreme
Court. The two officers ‘first named
apparently are at logger heads over
the situation, because they fail to agree
on any essential feature of the act. To
all appearances the ‘Legislature fails to
avail itself of the services of a most
essential character—a fool killer.

The Grand Rapids Herald editorial-
ly clamors for the enlargement of the
cement parking spaces at Ottawa
Beach, Grand Haven and ‘Muskegon,
so that all who seek access to Lake
Michigan for cool air and bathing may=
be accommodated. It strikes me that
the right thing to do along that line
is to extend M 50 three miles further
West, where it opens up the finest
bathing beach anywhere to be found
on Lake ‘Michigan, without forcing
the visitor to drive through sections
of town or city which present many
objectionable features. Especially is
this the case with Muskegon, where
approach to Lake Michigan is any-
thing but enjoyable. The cost-of com-
pleting the extension named will be so
reasonable, after the exorbitant and
utterly fantastic demands of the own-
ers of lake shore frontage have been
satisfied, that it is to be hoped the en-

 

“What did he say #.largement of lake facilities will be ac-

complished in such manner, instead of

by increasing the size of the parking
spaces already provided.

 

Grand ‘Rapids people who visited
Holland last week to take part in the
two-day celebration were delighted to
find the new thoroughfare from Zee-
land to ‘Holland open for travel. It is
as straight as an arrow except for a
slight deflection to the left as it enters
Holland. This is a welcome change
from the succession of sharp turns
which greatly lessened the pleasure of
the old route.

 

A local lawyer recently told me this
story: A client called on him to dis-
cuss the defense of a case which was
soon to come up in court, The client
told the lawyer his side of the con-
troversy in minute detail. Then he
said: “What I have told you is the
exact truth. Now what do you want
me to swear to?”

Another lawyer recently handed me
a Supreme Court decision, which I
read with much interest because it
covered a case which was of vital in-
terest to me. After refusing the plea
of the appealing attorney for a new
trial, the judge who wrote the opinion
said: “The attorney for the appellant
presents a long array of citations, none
of which have any bearing on this
case.”

The deeper the authorities go into
the Federal ‘Bond and Mortgage Co.
investigation the worse the disclosures
appear. Unless all signs fail the loss
which will be sustained by people who
were so foolish as to purchase bad
bonds from this organization will
amount to several million dollars.

 

Thanks partly to the great Ameri-
can slump, ‘British industries are be-
ginning to progress more rapidly than
they have at any time since the kaiser’s
war. The visit of the Prince of Wales
to South America and his subsequent
speeches to British business men, urg-
ing them to adopt American advertis-
ing methods, have begun to bear fruit,
and the American automobile business
is already losing out to its British
competitors. A Buenos Aires corre-
spondent of the London Times reports
a similar swing to British goods in the
Argentine. Orders for British motor
trucks and omnibuses are definitely in-
creasing and the prospects for passen-
ger cars and airplanes are excellent.
The Prince of Wales coincidentally did
a good job. One of the most  signifi-
cant illustrations we have seen of the
recent attempt to combine business
and patriotism in England appeared in
an advertisement of Farrow’s tomato
ketchup, a humble enough product in
all conscience, yet one that should
arouse the ‘finest emotions, to judge
from this bit of inspirational prose:

Look at the metal cap on it. It is
made of soft British steel, a ton of
which takes four tons of coal to make.
If you are a miner’s wife you will
know what the cutting of four tons of
coal means in work and wages. Wo-
men of the North of England and
South ‘Wales, please note. The label
on the bottle and inks on the label are
made’in Britain. The gorgeous to-
matoes from which the ketchup is
made are ripened to perfection under
a tropical sun and are sweetened with

 

 

 

ee

10

British-grown sugar—seasoned with
British-grown onions and _ piquant
British-made vinegar—flavored with
Empire spices—packed in British cas-
es—nailed with British nails—trans-
ported by British made trucks and
locomotives,

Evidently new spirit is abroad in

Shakespeare’s England.

 

The average stock salesman at-
tempts to trade you out of something
good in exchange for something poor.
The exceptional stock salesman trades
you out of something poor into some-
thing good.

 

Will Carleton, the poet of the com-
monplace, was one of the ‘first poets
of the country to give public readings
of his own writings, a venture which
brought him a large income. The
secret of his poetical success lay in the
ability to utter in simple language the
homely sentiments of the plain people.
His best known poem, “Over the Hills
to the Poor House,” has a pathetically
human note which set in vibration the
sympathetic chords in the hearts of a
great multitude. Superintendents of
the poor reported to him that their in-
mates were decreasing in numbers be-
cause children were withdrawing their
parents from poor houses, shamed into
filial duty by the ballad.

 

‘Will Carleton was one of three
students who entered jHillsdale ‘Col-
lege sixty-six years ago and who, in
after years, attained conspicuous suc-
cess in different lines. The other two
were former Chief Justice Joseph B.
Moore, now retired, and Prof. Byron
A. Finney, for many years librarian of
the University of Michigan, now li-
brarian emeritus. Prof. Finney is
writing a life of ‘Carleton and Justice
Moore has loaned him many personal
letters which he received from the poet
during their friendship of half a cen-
tury,

 

Justice ‘Moore recalls that Carleton
had rather a rustic appearance when
he entered Hillsdale in the fall of 1865,
but he had one outstanding qualifica-
tion. He was the best cornet player in
the college. One of the then four
literary societies was the Alpha Kappa
Phi, which featured music in its pro-
grams, and when it was revealed how
well Carleton could play a cornet he
was enrolled in the society. When he
had won success as a reader of his own
poems he told Justice Moore that, ap-
preciative as were his American audi-
ences, when he made a reading tour
of England his reception there was
even more enthusiastic.

E. A. Stowe.
—_ 2+.

Nineteen Dozen Eggs Eaten By Aver-
age American.

The poultry industry should improve
during the next few months, R. W.
Dunlap, Assistant Secretary of Agri-
culture, told members of the Maryland
State Poultry Association at Center-
ville. Md. Mr. Dunlap stressed the
need for greater consumption of poul-
try products. For instance, he said the
annual per capita consumption of eggs
in the United States is nineteen dozen,
while in Canada it is thirty dozen.

MICHIGAN TRADESMAN

CO-OPERATIVE FOOD STORES.

 

Independent Establishments
Function in Wisconsin.

Chain stores are here to stay. They
represent a new angle in marketing and
merchandising which has manifold ad-
vantages, It is possible, however, for
the independent grocer to enjoy many
of the advantages held by the chain
store by utilizing chain store merchan-
dising methods.

The Wisconsin Department of Agri-
culture and Markets has accomplished
a great deal in organizing the farm and
dairy interests of the State into co-
operatives which not only help the
producer but bring the product into the
hands of the consumer at a fair price.
A little over a year ago the Department
went further and formed the first non-
stock co-operative corporation of gro-
cers in Wisconsin, the Central Wiscon-
sin Food Stores. This group, con-
sisting of approximately fifty stores,
confines its activities to the city of
Madison and immediate vicinity,

Each of these stores maintains its in-
dependent, owner-managed status as
before. The organization itself is con-
trolled by its regularly adopted consti-
tution and by-laws. It is chartered by
the State, and its affairs conducted by
elected officers and a board of direc-
tors. The direct management is vested
in a full-time salaried manager who
has charge of the office and the organ-
ization’s varied activities.

Expenses are met by fixed monthly
dues and income from advertising and
other allowances of manufacturers and
jobbers whose lines are handled by the
various stores. After a year and a
half, the financial condition of the As-
sociation is in splendid shape in spite
of difficulties encountered to which
such an innovation in co-operative en-
deavor would naturally be subject.

The management must naturally
keep in close touch with its members
and for that reason the board of direc-
tors meets every week while a meeting
of the entire membership is called
every month. At those meetings any
problems that come up are worked out
and solved.

The first step, of course, in the or-
ganization of such a group of stores
was one that the chains have already
worked out, namely, the question of a
basic stock of merchandise. So many
articles are handled by every store. We
now have a basic stock of about 250
articles that every grocer keeps, This
includes a long list of such products
as breakfast foods and cereals, season-
ings, spices, teas, coffees, canned goods
of all kinds, sugar. Everything, in
fact, that customers call for with reas-
onable regularity.

That was the first big step in co-
operation. It was fundamental and im-
portant work, because the next step
necessary in order to build up public
confidence is to increase business and
to save expenses is advertising in news-
papers.

Unless every store has a certain line
of special articles, the chain cannot
advertise. Therefore, we see to it that
every store keeps a supply of these
articles,

And every week the advertising com-

How

mittee meets to prepare the advertise-
ments for that week. Every store of
these fifty in the Central Wisconsin
Food Stores Co-operative must sell
those special articles at that price.
That’s what makes a sale. That is
the way the chain stores do business
and that is the way the Food Stores
Co-operative does business, :
In order to make advertising more
effective, the Co-operative had a trade
mark drawn up which identifies the
Central Wisconsin Food Stores Co-
operative. This trade mark tells the
public about the stores, lets them iden-
tify a certain class of service with the
stores. Then it’s the business of the
Co-operative to keep up that standard.
To identify the stores even more
readily, all of the co-operating units are

painted green. The Central Wisconsin °

Food Stores Co-operative are the
“green-front stores.”

They are doing business to-day. They
are doing such good business that there
is a story about one chain store actual-
ly having to close down. It couldn’t
stand the competition of a home-owned,
home--managed co-operative “green-
front store.”

This Co-operative isn’t asking for
special legislation, it isn’t asking for
favors. It is giving the public what
it wants and getting its share of the
business.

For a long time now, the chain
stores have been putting their own
special trade brands on their merchan-
dise. They have gone to corn canning
factories, to pea canneries, to break-
fast food manufacturers, to packers and
manufacturers of all kinds and they
have said: “Now we want you to put
our labels on these goods so that we
can build up a special trade in these
articles.”

And the manufacturers in many cases
have found it necessary to do just that
thing. But as a result they lose all
credit for putting up a fine articles—
they lose the value of thousands of
dollars spent in advertising their prod-
ucts in the big magazines and news-
papers throughout the country.

The Central Food Stores didn’t do
that. They said to the manufacturer:

“We know you have a good article.
We know you are spending thousands
of dollars in advertising in National
magazines. We want the same price
on your product the chain store gets,
but we want you to leave your own
label on the goods, use your own trade
mark. Then our patrons cannot come
to us and say that we are handling in-
ferior products and _ non-standard
brands and for that reason can sell
cheaper. That’s why we sell standard
brands of goods at the same price the
chain stores do. And that satisfies our
customers.”

The Co-operative is growing. When
a new store decides to join it, the man-
ager of the Co-operative visits that
store. He arranges it for convenience,
tells the storekeeper how to put goods
on display the way the chains do, sees
that the front is painted a distinctive
color, and makes thé store look like a
chain store so that it can do business
like a chain store. g

Accordingly, the Co-operative has
gained a reputation for good business

July 8, 1931

practices. The stores are still owned
and operated by the men who own
them. That insures the patrons of
getting service and responsibility not
on the part of Wall street, but by the
man who wraps up the packages.

The storekeepers retain their posi-
tion in the community, pay taxes, help
support local enterprises. They are
independent workers using the chain-
store principle to their own advantage
and for the benefit of the communlity
because they can sell their goods cheap-
er than they did before.

To summarize briefly: What are the
activities of the Association and what
are its benefits? What are some of the
future plans? First, buying. Group
quantity buying has brought down
wholesale costs, not only in dry gro-
ceries but in fruits and vegetables,
meats and baked goods as well. The
bug-a-boo of chain-store advantages in
buying has been killed and practically
all items are bought on the same basis
as its Wall street competitors.

Weekly advertisements of the same
size and attractiveness as the chains are
placed right next to them in the daily
newspapers, These are run under the
caption of Central Wisconsin Food
Stores. Space is paid for by the office
from members’ dues and each member,
at slight cost, becomes as good and
big an advertiser as his chain competi-
tors.

Being associated with an organiza-
tion like this has made these grocers
better merchandisers. Almost to a man
stores have been remodeled, cleaned up,
re-arranged, re-decorated and in some
instances members have built entirely
new stores. In the face of a major
depression most of them, by keen mer-
chandising, have shown a gain in sales,
and profits as well.

Some future plans include credit
ledger interchange for credit protec-
tion, central collection services, the set-
ting ug’ of a standard accounting sys-
tem and comparative store statistics.
Possibly in the near future a co-opera-
tive delivery system will be considered.

Co-operation has brought about and
will bring about better conditions for
the grocer in this present day of keen
competition. A willingness to give and
take and to really co-operate is all that
is necessary to improve his position.
The Department of Agriculture and
Markets and its personnel are willing
to assist and have shown the way in
sponsoring this new factor in co-opera-
tive endeavor. R. M. Orchard,

Counsel Wisconsin Department of
Markets.

2. >_____
A Grocer Insult.

A judge gave an Oregon grocer who
beat up a Government inspector a
chance to defend himself. The grocer
said:

“T am guilty. I lost my head, All
the morning I held my temper while
Government agents inspected my
scales, tasted my butter, smelled my
meat, graded my kerosene. In addition,
your Honor, I had just answered three
Federal questionnaires. Then this bird
comes’ along and wants to take moving-
pictures of my cheese. It was more
than I could stand—I pasted him in the
eye.”

vlc

vir

July 8, 1931

FAMILY OF FOUR,

 

Able To Eat Adequately On $8.34 Per
Week.

Families of four adults that may need
to ‘make drastic reductions in their
food budgets could live safely on an
average cost of $8.34 per week at cur-
rent prices, but discretion must be
exercised in any reduction in milk,
vegetables and lean meats, the Bureau
of Home Economics, Department of
Agriculture, declared June 26 in a state-
ment setting forth a suggested food
guide.

The cost per family of four is ap-
proximately $1 less at the present time
than in January, the Department said.

The statement issued by the Bureau
follows in full text:

A survey of food costs reecntly com-
pleted by the Bureau of Home Eco-
nomics of the Department of Agricul-
ture shows that a family of four adults
can purchase a week’s supply of food,
as outlined in “The Family’s Food at
Low Cost,” for an average figure of
$8.34.

This is a little more than a dollar
more than the figure obtained for the
same family group in January in the
same cities. But it does not indicate
a rise ip costs for in the current study
the larger amount of food, as listed in
the allowance per week in the Bureau’s
food guide, was used in the calculation,
The food guide lists a range in the
amount of each food of from two to
five pounds a week to allow for the
different methods of cooking and uses
of food to which different families
would naturally put them. The Jan-
uary figure was arrived at by using
the minimum quantity, and the present
one was derived from considering the
maximum one.

The combinations and proportions of
food, in the list for which the average
price was obtained, will give food nu-
trition returns for a limited outlay of
money, the Bureau says. Families that
may need to make drastic reductions
in their food budget, could safely live
by this food guide, the Bureau de-
clares, but there must be great dis-
cretion if any reduction is made in the
suggested amounts of milk, vegetables
and lean meat.

The food needs for one week for a
family of four adults, and also several
other family groups, appear in consid-
erable detail in the Bureau’s publica-
tion. The Family’s Food at Low Cost.
The allowance of bread for four adults
is from 20 to 25 pounds a week; flour,
4 pounds; cereal, 4-7 pounds; whole
milk, fresh or canned, 4--14 pounds;
potatoes, 15 to 20 pounds; legumes,
1-3 pounds; tomatoes—fresh or canned
—or oranges, 6 pounds; other vegeia-
bles, fresh or canned, including some
of green or yellow color and inexpen-
sive fruit, fresh, canned or dried, 20-25
pounds; fats, 4 pounds; sugar including
some unrefined cane molasses 5 pounds,
and lean meat, liver, fish, cheese, eggs,
5-10 pounds.

The prices were gathered, as they
were in January, at inexpensive or av-
erage stores, rather than the more ex-
pensive sources. New York City top-
ped the list with $9.033 and Los An-
geles was the lowest with a cost of

MICHIGAN TRADESMAN

$7.81. Following are other cities and
the figures for filling the market bas-
ket outlined: ‘Chicago, $7.88; St. Louis,
$7.98; Kansas City, $8.08; Detroit,
$8.15; Dallas, $8.21; Pittsburgh, $8.22:
New Orleans, $8.23; Washington, D.
C., $8.36; Charlotte, N. C., $8.46; At-
lanta, $8.94; Philadelphia, $8.99.

The same articles were chosen in
each food group in every city and since
vegetables and fruits are relatively
cheaper throughout the South, cities
there showed a lower figure than in the
North, with the exception of Charlotte
and Atlanta. Inexpensive meat costs
are largely responsible for Chicago and
St. Louis’ placing near the bottom of
the list. :

Low cost cold meats for hot days are
a little bit more difficult to plan for
and achieve than cooked ones, the Bu-
reau says. Delectable cold concoctions
usually cost more than plan and simply
prepared cooked meals. The low cost
food guide has only a small weekly
allowance of meat which is often the
basis for the cold meal. Cooking meat
with potatoes or cereal extends its
flavor so much more than if it is eaten
by itself. But to-day’s menu uses cold
sliced picnic shoulder as the mainstay
of the dinner, which is not entirely
given over to cold food.

If the shoulder is prepared the day
before, cabbage could be cooked with
it for the latter part of the cooking
period and served as one of the hot
vegetables for that day. Picnic shoul-
ders, like many cuts of beef and pork,
are cheaper right now than they have
been in years, and they have the ad-
vantage in being the least expensive
meat for cutting cold.

Potato salad makes an excellent ac-
companient for the shoulder. It is an
old favorite and has the additional
recommendation that it doesn’t cost
much to.make. A hot green vegetable
is quite appropriate for the cold meat.
Wilted lettuce was chosen since the
new loose leaf lettuce can usually be
found now in the markets at very at-
tractive prices,

——»+-.___

Neat Package Always Makes Good
Impression.

Good impressions of a market may
be offset by arrival of meat in the cus-
tomer’s home in an untidy package.
On-the other hand, it has been dem-
onstrated that care in packaging will
do much to hold a particular house-
wife’s trade. It builds good will, while
meat delivered in a delapidatedd or
torn package will repell it. To be sure
that products arrive at their destina-
tion in as presentable-a condition as
when they left the store makes it nec-
essary to use good wrapping paper. A
few cents saved on cheap paper may
mean dollars lost because of customers
that do not come back.

——_~e—>__

Roped in Once.

Employer: I want you to prove
your power as a salesman. Just sell
that gentleman some of those cigars.

Salesman: But I sold him some of
them last week.

Employer: I know, but selling them
to him again is where the real test
is going to come in.

i Si acon oka A

|

 

 

COFFEE

The line that independent
Merchants are proud to

recommend to the con-

sumer.

Morton House

Boston Breakfast Blend

Quaker
Nedrow
Imperial

Majestic

Breakfast Cup

Quality is always present —

 

prices always right

LEE & CADY

 

 

 

 

 

 

12

MICHIGAN TRADESMAN

July 8, 1931

 

____ FINANCIAL

Progreess of Utilities Reflected By
Market For Issues.

Although stability in commodity
prices may tend to check further ad-
vances in bonds, numerous opportuni-
ties still exist for purchasing, on a
relatively attractive income basis,
sound obligations of less than gilt-
edge rating.

To the shrewd investor a careful
study reveals a sufficient back-log of
well secured issues to permit a selec-
tive purchase of bonds of sound rating
affording a yield of from 4%4 to 5 per
cent. In this group are found numer-
ous public utility, rail and industrial
obligations,

Persistent advances in the _ better
grade public utility obligations in re-
sponse to easy money rates have es-
tablished the group at their highest
levels in recent years, judging by sev-
eral indexes. This explains in a de-
gree the ability of the market to ab-
sorb several large utility offerings re-
cently, one of which was the $85,000,-
000 ‘Commonwealth Edison first mort-
gage 4 per cent. bonds marketed last
week,

Ranking as one of the largest elec-
tricity supply companies in the world,
Commonwealth Edison Company, con-
trolled by the Insull interests, supplies
with electrical energy almost without
competition the City of Chicago, hav-
ing a population of 3,375,000.

Moreover, through a wholly owned
subsidiary, the company owns inter-
ests in coal mines, coal railroads, out-
side power stations and other com-
panies, which, while not directly con-
nected with its business as a public
utility operating company, are regard-
ed as vital to Commonwealth Edison’s
future growth.

‘The company owns ‘five central gen-
erating plants and 105 substations. To-
tal capacity of the central stations and
storage batteries aggregates 1,128,000
kilowatts. Through long-term con-
tracts with Chicago District Electric
Generating ‘Corporation and Super-
Power Company of Illinois, this
capacity is increased to 1,321,000 kilo-
watts. ‘These contracts give the com-
pany definite allotments of capacity
and, although covering given periods,
may be considered permanent because
of the company’s substantial interest
through its subsidiary in the stock of
both companies.

The bonds, offered at 94% to yield
more than 4.25 per cent., will be used
to simplify the capital structure. Plans
include the redemption of a total of
-$59,774,000 bonds bearing a much
higher interest rate than the present
issue, and any unused balance will be
applied to reimburse the company in
part for capital expenditures hereto-
fore made in the development of its
properties,

Secured by a direct first mortgage
lien on all- of the ‘fixed properties,
rights and franchises of the company
now owned, and on all such property
hereafter acquired against which any
bonds may be issued under the mort-
gage the bonds carry a redeemable
feature. Upon a consummation of the
redemption program, funded debt will
amount to $157,000,000.

 

Operating revenue for last year
showed a slight increase compared
with the previous twelve months de-
spite the effects of business conditions
on utility operating organizations, Net
income amounted to $22,545,268 for
1930, also an increase, against annual
interest charges on the net funded
debt, including the latest issue, of $6,-
790,000. Operations for the first five
months of 1931, it is revealed, result-
ed in net income in excess of the cor-
responding period of 1930, although
revenues were somewhat lower.

[\Copyrighted, 1931.]
————-+ 2-4 ___-

Some Stocks Now More Valuable
Than Cash.

Has the time arrived when the eco-
nomic order of things dictates the
wisdom of converting idle cash into
some form of commodity, whether it

be bonds, stocks, cotton, wheat or
some other equivalent?

Economic history has _ illustrated
time and again that the successful

speculator or investor is that individ-
ual who is possessed of sufficient fore-
sight to be able at the opportune time
to convert things that are dear, or
high priced, into things that are cheap
or perhaps abnormally low-priced.

The recent turn of events has dem-
onstrated clearly enough, and perhaps
quite painfully in many instances, that
the investor, or speculator who moved
to convert stocks into money through
the spring and summer of 1929, has
had little or no cause for regret in the
interval since that time. It is not hard
to recall the fact now that stocks were
mighty “dear” in that interval, and
that money in terms of purchasing
power, or the things that more nearly
represent it; such as bonds, were rela-
tively cheap.

Currently we have reversed this
situation somewhat. Whether the
bear market has definitely run its
course, naturally, remains to be proved.
But there is no questioning the fact
that stocks are low by comparison
with the inflated prices reached in the
boom which collapsed in the fall of
1929. On the other hand, such things
as most nearly represent actual cash,

domestic Government bonds, for ex-
ample, are quite dear, notwithstand-
ing the fact that abnormal conditions
in the credit field keep money and
credit rates down to record minimum
figures. Government bonds, however,
now return a yield which very closely
approximates the historical money
rate yield of around 3 per cent.
“Those who followed the old trad-
ing maxim (swapping things that are
dear for things that are cheap),” says
Theodore Prince & Co. in a study of
the situation, “exchanged their equities
for cash in 1929. Perhaps these same
shrewd traders are now ready to ex-
change their cash for equities. Money
in terms of goods was very cheap in
1929, and it has been increasing in real
value (purchasing power) ever since.

es ULLAL

Fenton, Davis

& Boyle |
:

 

Mid ~ West
Securities

Corporation
Investment Bankers
DETROIT

GRAND RAPIDS

¢Phone 4212 ? Ill

 

 

 

 

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Telephone 4677

 

JOHN A. KELLEY & COMPANY
INVESTMENT BANKERS
and BROKERS
1004-05 G. R. National Bank Bidg.
GRAND RAPIDS, MICHIGAN

 

 

o

 

GRAND RAPIDS
507 Grand Rapids Trust Bldg.
81201

 

L.A.GEISTERT

se CO.
Investment Bankers

MUSKEGON
613 Hackley Union Bldg.
25749

 

 

BS aa Rapids’

oldest and largest finan-
cial house, offering
every service conforming
with sound banking
practice, and bringing
these services almost to

the customer’s doorstep

&

OLD KENT
BANK

2 Downtown Offices

12 Community Offiices

 

 

 

HELP
YOU
SOLVE
YOUR
INVESTMENT
PROBLEMS

— PHONE 4774 —

ETTER,
URTIS&
ETTER

Investment Bankers and Brokers

Grand Rapids Muskegon

 

 

 

Eien

> @F *

4

July 8, 1931

MICHIGAN TRADESMAN 13

 

We believe that money has now very
nearly (if not quite) reached the limits
of its purchasing power. It is high
time, therefore, to consider exchanging
money for something that is less
dear,”

This firm naturally has a leaning to-
ward stocks as the most promising
medium of exchange. “Owing to the
depression,” it holds, “many com-
panies cannot utilize their capital to
advantage now. Valuable properties
can be bought in the open market to-
day at a fraction of the cash which has
been invested in them. Because of the
prevalent bearish psychology, it is not
generally realized that there are com-
panies which are selling in the market
at less than their net current assets.
Clearly enough there are equities now
on the bargain counter, At present
prices, we believe that many stocks are
now more valuable than cash,”

(Copyrighted, 1931.]
—_+~+.____

Four Stages in a Pool Operation.

There are four stages in a pool op-
eration, whether it is a bear or a bull
pool operating in a stock, ‘The first
stage in a bull pool is accumulation.
The second is the marking up. The
third is distribution of stock and the
last stage is marking down.

Accumulation simply means the
quiet purchasing of a stock without
causing any publicity to attract the
public. Then the marking up period,
which is the big side of its operation.
At this point you hear a little of the
stock but no news to attract the pur-
chase of it until the marking up stage
is about complete. ‘Then comes the
broadsides, good news, rumors of
mergers, extra dividends, news that a
pool is operating, at which times the
pool starts to liquidate and is called
the distribution stage. This is a dif-
ficult operation as the poo! has to sell
its stock at a profit. Accordingly all
the news comes out, :

The final stage, or marking down,
ends the operation and the stock usu-
ally sells down to a point about where
accumulation started,

In a bear pool the first stage is dis-
tribution, the second is marking down,
the third is accumulation and_ the
fourth is marking up. This is reverse
action from that of a bull pool,

The distribution is done without
publicity to cause one to believe any-
thing could be wrong with the stock.
Then comes the marking down stage
when stock is sold and prices are push-
ed lower. Usually there are a few
false shakeouts since the manager
wants the public to sell their stock at
the bottom of the decline so the ac-
cumulation period can be inaugurated.
The accumulation ‘finishes the action
just the reverse of a bull pool,

At this point the poor news comes
out. Everything to discourage the
holder of the stock is published as it
can readily be seen that the pool must
cover the stock it has sold short in
@nticipation of buying it back cheaper
for a profit,

In the present period bull pools will
probably be formed and the bear pools
will turn into bull pools. This, of
course, only means the jfirst stage in
the operation, or the accumulation
period. This stage will probably cover
a very long period of time as the de-

cline has been so drastic and long that
the bull pools will carry their stocks
for a year or longer before the distri-
bution stage. This should give the
public an opportunity to be insiders,
providing they do not wait, as they
usually do, until the distribution stage
has occurred.

Bull pools usually in a bull market.

‘Bear pools usually in a bear market.

Jay 'H. ‘Petter.

More Knowledge of Consumptive
Demand Held Necessary.
Economists probably never will

agree on the puzzling question of
whether the sharp decline in commod-
ity prices in the last two years has been
caused by overproduction or by under-
consumption,

Arguments backed by volumes of
Statistics have been advanced by both
sides. ‘The subject comes up for dis-
cussion again in the corhprehensive
annual report of the New York Stock
Exchange issued to-day. Although
Richard Whitney, president, draws no
definite conclusion, he suggests the
tendency toward accumulation of raw
materials in 1929 and 1930 was over-
looked.

A chart based on Department of
Commerce figures on inventories indi-
cates that consumption of raw ma-
terials slackened perceptibly in 1929
and supplies rose to record heights in
1930 in spite of a normal consumptive
demand that year,

The old axiom of economics impos-
ing a penalty on the producer for in-
creasing output beyond consumptive
demand while thousands shiver in
bread lines for lack of sufficient cloth-
ing and food is difficult for the farmer,
for instance, to understand,

“IT never can be convinced,” Says a
Northwestern dairyman, “that a people
should suffer because they produce too
much.” Only greed and ignorance, he
thinks, can effect such an uneven bal-
ance of goods and capital,

‘Overproduction brings falling prices,
however, and, as Mr. Whitney points
out, “falling prices ultimately curtail
production and stimulate consumption.
But experience shows that the speed
with which this economic principle op-
erates depends largely upon the
amount of the existing surplus.”

Mr. Whitney thinks the “generally
normal inventories of manufactured
goods apparently blinded observers to
the quite different situation with raw
materials” in 1929,

In commenting on the relationship
of production and consumption, Mr.
Whitney points out that “trends of
consumption are themselves largely
unpredictable and constantly subject to
the changing whims of fashion.” He
adds:

“Tf any fundamental progress in
stabilizing the fluctuations of business
is actually to be realized, a more com-
plete and accurate knowledge of con-
sumption seems indispensable.”

William Russell White.
[Copyrighted, 1931.]

—_~++-___
It is hard for a man to climb up in
this world, but it hurts him much
worse to climb down again.

2-2. ____
Perhaps some children are naughty
because they have heard that the good
die young,

 

GRAND RAPIDS NATIONAL BANK

wT
tans HUTT
prmetttaaeenay uy

Established 1860
Incorporated 1865

Nine Community Offices

 

GRAND RAPIDS
NATIONAL
COMPANY

Investment
Securities

Affiliated with Grand Rapids
National Bank

 

 

 

 

 

 

er

 

FORWARD

Progressive business will find here
UNDERSTANDING - - coupled

with adequate facilities - - resources

 

- - contacts - - and experience. If
your business deserves to go ahead,
this bank stands ready to help it

onward.

COLO

 

GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel at Home”

17 Convenient Offices

 

 

14
VISION OF NEW FRANCE.

 

How It Gradually Faded Out: in
America.

Although there was only about five
years after the defeat of General Brad-
dock before the final victory of the
English at Quebec, those five years saw
quite a string of French victories be-

fore the victory at Ticonderoga, where»

the tide seemed to turn and from where
there was nearly an equal string “of
English successes which led the way to
Quebec. The victory there, forever,
ended the vision of a New France in
America.

‘Sept. 12, 1760, Major Rogers received
orders to proceed to Detroit and other
posts in the Northwest and take pos-
session of them in the name of the
King of England. His command con-
sisted of 200 provisional rangers who
were transported in fifteen whale boats.
The undertaking before them called for
all the pioneer daring of that day. The
selection of Rogers, who was of Irish
descent and a native of New Hamp-
shire, was made with a full knowledge
that he was well fitted for the work
to be accomplished. One writer de-
scribes the major as wearing “a close
fitting jacket, a warm cap, coarse wool-
en trousers, leggins and moccasins. A
hatchet was thrust into his belt, a pow-
der horn hung at his side, a long, keen
hunting knife and a trusty musket com-
pleted his armament.” The same writer
says that “he lifted a scalp with as lit-
tle compunction as did any Indian and
counted it the most successful warfare
to crepe into an Indian encampment
by night to set fire to the lodges and to
escape by the light of te flames, with
the screeches of the doomed savages
rejoicing in his ears.”

The trip to Detroit was no summer
pastime. The lateness of the season
added the perils and discomforts of
coJd to the storms which troubled them
the greater part of the way, but they
pushed on in spite of everything. The
fore part of October they reached Ni-
agara where they were formed to make
camp while they dragged and carried
their boats and luggage around the
falls.

About where Cleveland now stands
the party was met by a body of Indians
who announced that they were dele-
gated by King Pontiac to enquire why
they had invaded the country without
his consent. Major Rogers explained
that the English were victors over the
French and that in their surrender the
French had agreed to turn over to the
English their posts at Detroit, Mac-
kimac, Green Bay and St. Joseph, as
well as others South of Deroit. In a
little while Pontiac himself appeared,
to;whom the English commander again
explained the situation and his mission.
After hearing the Englishman Pontiac
replied that he would stand in his path-
way until morning, and retired.

it was an anxious night for the Eng-
lish commander and his men, but they
took no chances, posted watches in
evéry direction and otherwise guarded
against surprise. The next morning
Pontiac again appeared and went
through the whole story again. Pon-
tiac finally gave his consent and the
English proceeded. In his reply to

‘not been wasted.

MICHIGAN TRADESMAN

Major Rogers Pontiac specified very
strongly that he was willing for the
English to live in his country so long
as they treated him with respect. The
The Indians and English smoked the
pipe of peace before they separated.
Experiences when they reached Detroit
convinced.the English that the time
spent in their parley with Pontiac had
The Indians and
their chief were better posted as to the
situation than was the French com-
mander, and would not be parties to
trouble in the changes which were tak-
ing place. When the English arrived
at the Western end of Lake Erie they
were informed that 400 Indians were
encamped against them to prevent their
further progress toward Detroit. Pon-
tiac, however, had smoked the pipe of
peace with the invaders and his in-
fluence sent the belligerant Indians
home with no demonstrations against
the English.

When the English arrived in the
vicinity of Detroit they went into camp
across the river and a messenger was
dispatched to the French commander
with a letter which explained the situa-
tion. The French commander had not
even heard of the English victory and
was disposed to fight to the last. In
an attempt to arouse the Indians he
had a picture painted which showed
the head of Major Rogers with a
crow eating his brains. He ran this up
the flag pole. The Indians failed to be
impressed, however, and when the sur-

' render finally took place, are said to

have jeered the French commander
with taunts that it was his head which
the crow was pecking. Finding his
position hopeless the French command-
er finally gave up. His troops were
called to the public square and laid
down their arms. Detroit was sur-
rendered to the English Nov. 29, 1760.
The French flag, which had flown upon
the staff at Detroit since 1701 was re-
placed by the British Jack.

The Indians saw several things in
connection with the surrender at De-
troit which they could not understand,
Why so large a detachment of French
soldiers should surrender to so few
Englishmen as the little party who

were sent with the summons was a’

hard question. When the surrender was
over they could not see why the French
soldiers were allowed to depart instead
of being tortured. The whole thing
was so different from anything they
had ever seen. When the new com-
mander announced that the French set-
tlers could remain in their homes as if
nothing had happened, if they: would
take the oath of allegiance to the new
ruler the climax of fthe new proceed-
ing reach its height.

Developments, however, showed that
very material changes had been made.
It had been the policy of the French
to maintain the wild conditions which
would continue the fur production in
other parts of this section. They had
the idea of permanent honmes in De-
troit and the development of a settle-
ment there. The English, however,
kept the fur trade in mind in their
policies toward Detroit as well as the
rest for some time longer. As a re-
sult, the French population of Detroit
soon began to drift to other places and

most of them found new places of
abode soon after the English came.

The Indians, too, found a decided
difference in treatment. The French
had recognized them as equals in every
way, intermarying as they would with
equals. The English held no sympathy
with the idea and were very overbear-
ing in all their intercourse. This
change soon began to bear fruit which
quickly developed into a race hatred.

_ The English made an attempt to take
possession of the other posts that fall,
Messengers were sent to points South
and Southwest. By the time they were
ready to proceed to Mackinac, the Soo,
Green Bay and Saint Joseph, they were
driven back by the oncoming winter.
The French flag flew in those places
until 1761.

The Detroit which was surrendered

to the English is hard to be even
thought of in these days. In the early
days, both under the French and Eng-
lish, the commandents were expected
to maintain their posts at their own
expense, but were allowed a system
of local taxes which were oppressive.
It is claimed that one of the early Eng-
lish commandants only maintained a
guard of seventeen soldiers. The build-
ings, whether of logs or hewn timbers,
soon began to show signs of weather
and there was no such thing as paint.
Roofs especially were given to sagging.
The whole town took on a run down
appearance and the population ran
down to a few hundred. Two or three
creeks cut across what is now central
portions of the city. In 1734 a great
enterprise for the times was pulled off
in the erection of a grist mill to do
public grinding on one of these creeks,
Up to this time and for a long time
after in some places grinding had all
been done with windmills or by hand.
There were no newspapers. The priest
took position on a platform near the
door of the local church, shortly before
each service, and related what news
he knew of. Horse races were about
the only sport. The prevailing rig in
use by nearly everyone was a two-
wheeled gig. When two of these gigs
ran alongside and a race started, it
was up to pedestrians to get out of the
way for the streets were very narrow,
hardly room enough for the two rigs
alongside of each other.

In those days of the transfer there
was an old character who did much to
accomplish the peaceful adjustment
from the French to the English rule.
Robert Navarre arrived in Detroit in
1730. He was a direct descendent of
Henry IV of Navarre, king of France,
and was sent to Detroit as intendant
of that post. He held the position un-
til the French surrender in 1760 and
was employed by the English from that
time for several years, as a magistrate,
notary, interpreter and a sort of gen-
eral controller of affairs. After the
change to American rule the family
became very loyal to the new govern-
ment. The family was an honest and
able one and from the first, made them-
selves of great service to the local com-
munity. A. Riley Crittenden.

Howell, Mich.

———_-->
A woman who isn’t curious is a

curiosity.

July 8, 1931

Employer Expected To Cut Operating
Costs.

Why blink at the fact that wages,
along with all other commodities, are
responding to the natural law of sup-
ply and demand in a broad economic
readjustment?

That is the question Howard Flor-
ance asks in the current issue of Re-
view of Reviews. (Maintenance of
wages at rates prevailing in 1928 and
1929 means that actually salaries have
been raised about 40 per cent. since
1926, the purchasing power of the dol-
lar having increased that much.

Inasmuch as raw materials, farm
products and a good many manufac-
tured commodities have declined 5 to
25 per cent. or more in the last few
years, employers are becoming. in-
creasingly inclined to attempt down-
ward revisions in their labor costs.
Abundance of labor depresses wages,
unless they are artificially supported,
just as an oversupply of commodities
brings price cutting.

Although organized labor has suffer-
ed from shortened working hours, it
is the only group that has aroused po-
litical support, Mr. Florance points
out. He draws these conclusions:

“The scale of pay for civil service
employes has not and will not come
down,

“The wages of unskilled labor be-
gan to decline as far back as a year
ago, and have not yet stopped.

“The farm hand’s pay has dropped
materially,

“Office salaries have been cut far
and wide and deep.”

In answering the argument that
purchasing power is reduced by wage
cuts, Mr. Florance shows that the
weekly pay envelope and not the hour-
ly wage is the vital factor in influenc-
ing purchasing power and_ business
prosperity. He finds that whereas
hourly earnings in manufacturing in-
dustries have dropped scarcely at all,
weekly “earnings of workers have de-
clined 12 per cent. as a result of adop-
tion of part-time operations.

“So long as the employer buys
everything else for less money,” Mr.
Florance writes, “he will expect after a
reasonable time to purchase labor for
less. So long as the employe sees mil-
lions of his fellow men out of work,
he may be counted upon to revise his
estimate of his own worth.

“Wages rise as a result of scarcity or
prosperity or both. ‘Why not expect
them to be responsive also in a time
of labor surplus and depression?”

William Russell White.
[Copyrighted, 1931.]
— >>

June Sales of China Ware Ahead.

June orders for popular price din-
nerware sets were double those of the
corresponding month last year. Sets
made to retail from $7.95 to $10.95 en-
joyed an increasing demand as_ the
month drew toa close and are expected
to be the outstanding sellers through
the next several weeks. Chinaware
decorated in peach tones surpasses all
other shades in volume of sales, and is
proving the most popular color ever
produced in such dinnerware. Current
orders for the peach color dishes favor
those with plates and saucers in square
and octagonal shapes,

rt

July 8, 1931

MICHIGAN TRADESMAN

15

 

MUTUAL FIRE INSURANCE

Why Children Wish To Leave School.

Due to our modern school system,
an education is within the reach of
practically every child in the country.
The average child realizes the value
of an education as a preparationn for
adult life, and progresses through his
classes according to his ability, He
may merely complete the grades and
he may go on to high school or col-
lege.

 

iA certain percentage, however, in
spite of the obvious advantages which
an education affords, wish to leave
school before they have completed the
required grades or reached the limit
of their academic ability. Many fac-
tors enter into this situation and each
case requires careful analysis.

Many a pupil is adaptable, and cap-
able, both physically and mentally, of
earning a living and getting along well
in the world but has not the type of
mind which absorbs and retains formal
school instruction, Some children
have mechanical and manual ability
which, if developed, would make them
successful and valuable members of
the community. However, if such
children find difficulty in their school
work they are bound to become dis-
satisfied and will try to escape by
every means in their power from situa-
tions which are painful or distasteful
to them. This often results in truancy
which too often has been treated by
threats and punishment without any
attempt being made to learn the rea-
sons or motives prompting the act.

The physical development of chil-
dren cannot be standardized, ‘Some at
14 years of age are in every way men
or women with mature interests and
strong urges which cannot find satis-
factory expression in the formal
academic work of the grades or junior
high school. Others are immature in
appearance, amenable to the routine of
school and discipline of the teacher,
of good intelligence and naturally of
the student type. These latter chil-
dren cause little difficulty in school,
but the rapidly developing children are
very apt to be problems of behavior
and their school careers are likely to
be terminated at the earliest possible
moment, unless their home training
and their own intelligence give them
a definite reason or incentive for fur-
ther study,

Economic pressure is also a factor
in causing children to leave school.
Particularly is this seen in the children
of parents working in factories or on
farms, ‘But economic necessity is often
urged as an excuse when the real rea-
son lies either in the child’s dissatis-
faction with school or because of un-
due or excessive attachments to other
members of the family.

‘Whatever the cause, each case
should be considered on its merit, If
a child cannot or will not learn in
school, if the school cannot provide
him with the practical education he
needs, or if continuance in school will
react unfavorably upon his ability to
adapt himself to the community, it is
sometimes advisable to encourage him
to leave school as soon as consistent
with the educational law. On the
other hand, the pupil who shows
promise of being capable of higher

education and whose usefulness will

be increased thereby, should be en-

couraged in every way to continue.
James L, Tower.

— >>

Emerging From Industrial Tribula-
tions in Good Temper.

Despatches from Washington inti-
mate that responsible ‘Government offi-
cials are now disposed to keep their
mouths shut about the wage situation.
They acknowledge no blunders in their
early outgivings concerning our patri-
otic duty to uphold labor scales, They
make no admission as to the facts in
the present situation. ‘Their ostensible
attitude is that enough has been said
on the subject. On this point there is
likely to be little disagreement. It is
now tolerably clear to everyone that
fundamental economic forces have had
their way, as they always do, in spite
of everything that has been said
against them. The wage fund has been
stretched to its utmost capacity. Some
groups of labor have taken more than
their share as long as they were em-
ployed and other groups have suffered
in consequence. But making the best
of a bad situation, there has been every
inclination in the ranks of labor as well
as of capital to resort to all possible
devices that would ameliorate the hard-
ships wrought by conditions that
neither side could control. We are
not yet out of the woods. Trials must
still be endured which may test the
souls of men and the wisdom of busi-
ness leaders. But unless difficulties
now unforeseen shall arise to defer the
hoped-for improvement unconscionably
there is sound reason to believe that
the country will in due course emerge
from the industrial tribulations of the
last year or two in good temper.

2-2.
Method in His Madness.

Friends of Martin J. Insull, President
of Middle West Utilities Co., tell the
following story to illustrate his willing-
ness to help young men, and his point
of view as to the form that help should
take:

A youth, some years ago, called at
the Insull offices and asked for an
interview with the president. He was
received by a secretary who asked the
nature of his business. The young man
said he wanted a letter of recommenda-
tion from Mr. Insull so that he could
get a job at Champaign, III.

“Does Mr, Insull know you?” asked
the secretary,

The youth replied in the negative,

“I doubt very much that he will give
you such a letter,” the secretary said.
“but if you will wait here I shall ask
him.”

A few moments later the visitor was
taken into Mr. Insull’s office. The
latter questioned the boy at some
length, explaining that he was not in
the habit of recommending people he
did not know, and that a reference of
the character requested was something
to be earned. Then he asked, “Why
do you want a job at Champaign?”

“I want it,” the youngster said, “to
work my way through the University
of Illinois.”

“Why didn’t you say so?” said In-
sull, “I'll lend you the money for
that.”

 

a ‘ a

 

 

1909

22 Years

1931

Losses Paid Promptly — Saving 30%
For FIRE and WINDSTORM Insurance

THE GRAND RAPIDS MERCHANTS
MUTUAL FIRE INSURANCE COMPANY

affiliated with

THE MICHIGAN RETAIL DRY GOODS ASSOCIATION
Grand Rapids, Mich.

320 Houseman Bldg.

 

 

 

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With losses lower, with expenses lower, with no inside profits
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insurance to be less. It is.

The saving in cost is not made at any sacrifice in safety and
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May sound unreasonable if you are not informed, An investi-
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ness, investigate.

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444 Pine Str., Calumet, Mich.

 

 

 

OUR FIRE INSURANCE

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with any standard stock policies that
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The Net Cots 3 O% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.

of Fremont, Michigan

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

 

 

 

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16

THE SMALL-TOWN MERCHANT
———
He Can Never Be Sup-
i planted.

-“There are no longer any ‘hicks’ or
‘hick towns’—nor any ‘city dudes’! [
find this emphatic—and true—state-
ment in a little book put out by the
University of (/Minnesota, under the
title “The Small City and Town.” The
statement is profoundly just, and we
should laugh derisively to-day at any
would-be humorist who attempted to
portray the resident of a small com-
munity as one who “blows out the
gas,” invests in gilded bricks, and
pokes his trousers in his boot-tops.
Such satire always was absurd, and to-
day it is impossible. As Mr. Babcock,
the Minnesota ‘Commissioner of High-
ways, says: “If you go to-day to any
large gathering, you cannot separate
the city, village and farm folks by ap-
pearance. They all dress and act alike,
and they have the same advantages of
education, entertainment and whole-
some environment.”

This end has been attained through
the achievements of modern science—
especially as applied in the vital field
of transportation. Modern science and
engineering have contrived to banish
almost wholly the isolation of the
small town. Railways have been a tre-
mendously potent factor. Water im-
provements have played some_ small
part. But probably the greatest of all
forces has been the building of sur-
faced roads—increasing in the country
as.a whole from 153,000 miles in 1904
to nearly 700,000 at the end of 1930.
To whirl along those roads, uniting
small towns, farms and cities, we have
more than twenty-five million auto-
mobiles. Busses carry more than two
and one-quarter billion passengers
every year. “Billions” do not mean
much to us as a rule—but that figure
means about six million passengers
every day. That is the whole of ‘Chi-
cago, plus St. Louis, plus half a dozen
other good-sized cities—and then some.
A considerable train of busses.

What has been the effect of the
good roads. upon the business life of
the small town? Let me give you first
an example that bears upon the do-
mestic life as well. In 1910, about 80
per cent. of the bread consumed in this
country was baked by housewives in
the homes; to-day the proportion is
exactly reversed, four-fifths of the
bread now being produced in bakeries.
Good streets and roads and motor
transport by commercial bakeries, es-
pecially to suburban regions or out-
lying small towns, have been a major
factor in bringing about this change.

It would be futile to deny that he
good roads have operated, in a meas-
ure to diminish small-town business.
They have made it easy to go “else-
where” to do shopping—and 1 tried to
show the extent and effect of that in
my little talk a week ago. The roads
have introduced the element of compe-
tition with the cities. But in doing so
they have put the small-town mer-
chants “on their mettle,” aroused de-
termination, caused marked improve-
ment, and possibly paved the way for
salutary regeneration of commercial
methods in the smaller places. They
facilitate prompt deliveries. The small-
town store can keep a fresher stock—

Reasons Why

MICHIGAN TRADESMAN

can enjoy the savings of quicker turn-
overs—is relieved of the necessity of
having so large an inventory—and can
cope with the swift “style cycle’ much
more readily than in the past. More-
over, city people have come riding out
to buy country produce (to say nothing
of various specialties and the inex-
haustible (“antiques”). Transient tour-
ist trade has become important. And
the roads play a notable role in the
decentralization of industry, which,
however, is dependent mainly upon an-
other vital force.

The decentralization of industry
means much to the business future of
the small town. Factories in America
haveetended, in the past, to concentrate
in the cities. Why? ‘Because the power
was there, chiefly—the cheapest, most
convenient power—and it could not be
moved. Power was confined, restrict-
ed. But now the long-distance trans-
mission of electric power is changing
that condition. Power can be brought
to the smallest village—easily, expedi-
tiously, if the local advantages warrant.

‘That fact is beginning to reverse the
industrial movement. Industry is “de-
centralizing.” Factories are coming to
the smaller places. Land is vastly
cheaper there. Rents are lower. Build-
ing costs are less. The labor is usually
satisfactory. Tax rates are much more
moderate. It does not cost so much
to live. Congestion, with its train of
ill effects, is practically absent. The
terrific din, the nerve strain, the fierce
pressure, the fervid excitement, that
are so apt to accompany manufactur-
ing in great centers, are not present in
anything like the same degree in the
small town. All these things have a
direct dollars-and-cents bearing on the
business of making goods.

Here is one fact of which we must
not lose sight: While the Census fig-
ures show that the average American
small town has been practically stand-
ing still during the past ten years, so
far as population is concerned, there
have been a good many striking excep-
tions—towns that have made sensa-
tional upward spurts. Let us_ take
some specific instances, and try to
answer the question: Just why have
these places grown?

There is Salinas, California, which
shot up from less than 4,000 ten years
ago, to more than 16,000. The brisk,
clever development of specialized ag-
riculture in the surrounding territory
has been the big factor there. Lettuce,

carrots, peas, have helped to bring
more people to Salinas and more
profits to its business houses. The

guayule plant is being exploited as a
source of rubber, and a rubber com-
pany has spent a million and a quarter
dollars in the neighborhood of Salinas
in the past four years. So we see
science and new pioneering research
aiding in the upbuilding of small-town
business here.

Farther up the Pacific Coast I think
of Klamath Falls, Oregon. Its popu-
lation has increased 235 per cent, in
ten years, and, with more than 17,000
people now, it has definitely emerged
from the small-town class. Ncw what
happened here. Well, Klamath Falls
acquired better railroad and highway
facilities. -As a result, new agricultur-
al and timber lands were opened. New
industries came in. Existing plants

expanded their equipment and activi-
ties. ‘More tourists flowed into the
town as they passed between Califor-
nia and the Pacific Northwest. ‘So
business boomed in Klamath Falls.

iLet us look for just a moment at
Dodge ‘City, Kansas, which doubled its
population during the past ten years.
One of the main reasons, here, is to
be found in the development of power
farming — transforming the plains
country ‘West and ‘South of Dodge
‘City. And this progressive town has
utilized wisely the business advantages
of its strategic location.

And the South, the vigorous new
South of (fine, aggressive business
spirit, has plenty of good illustrations.
For instance, there is Bogalusa,
Louisiana, registering a 70 per cent.
gain since 1920—increasing from 8,000
to 14,000. The town contrived to
achieve a thoroughly gratifying indus-
trial development. The local lumber
mill was enlarged—a paper mill was
established—a new furniture factory
and box plant began operations. In-
evitably, better business and larger
population accompanied these changes.

Maybe it is not quite fair to cite the
many small towns that have come for-
ward rapidly by capitalizing their
climate—but after all, we must never
lose sight of the fact that business
nowadays is affected by all sorts of
delightful factors which, if we viewed
them superficially, would seem to have
scant relation to ledgers and cash reg-
isters. Profits—and very good profits
—can be distilled from gorgeous sun-
sets, dry air, balmy breezes, rolling
surf, velvety fairways. Small-town
business has benefited from such
things, from Maine to California and
from the Rio Grande to the ‘St. Law-
rence. Some places have not yet real-
ized their full potentialities along this
line, and I am convinced that thous-
ands of towns can benefit commercial-
ly in the future by “playing up” their
advantages for sport and play, for
health and_ physical rebuilding, for
leisure and for pleasure, in winter as
well as summer.

One cannot emphasize too strongly
that new developments in transporta-
tion have an immensely vital bearing
on the business future of the small
town, Bill Stout, the airplane designer,
tells the story of Novi, Michigan, about
twenty miles from Detroit. Mr. Stout
was curious as to how the town re-
ceived its rather peculiar name, so,
when he was driving through one day,
he asked. It seems that the town was
once Stop Number Six—“No,” Roman
Numeral “VI”—on the old-time over-
land stage route. When the railroads
first came through that country they
missed this village of Novi, going
twenty miles away to the then equally
small village of Detroit. Partly as a
result of that action (and partly, of
course, because of its water transporta-
tion advantages) Detroit is a great
metropolis. ‘Novi remains a hamlet.

But who knows?—possibly some
little hamlet of the plains may be a De-
troit of the future, given prominence
by our newest mode of transportation,
the airplane. Already many _ small
towns have been “put on the map” by
the airlines serving them, and hun-
dreds of others have derived some ad-
ditional income, whether fairly large

July 8, 1931

and transient or rather small and
steady, from air transportation,

Take the case of Pasco, Washington.
This is an important division point on
the airline serving the great North-
west, which has spurs connecting the
major cities of the Pacific Coast and
the “Inland Empire” with the trans-
continental route, and which will soon
be connected with an airline serving
Alaska. The airline has made Pasco
famous throughout the country, It is
a surprise to seasoned air travelers to
learn that its population is less than
5,000; some of them had doubtless ex-
pected skyscrapers and double-decked
busses there. If air traffic goes on
increasing as it has been doing recent-
ly, that supposition become a
reality,

may

Another small town in somewhat the
same position is Bellefonte, Pennsyl-
vania, which owes much of its present
renown—and some increase in busi-
ness—to the fact that it is important
as a stopping place for mail and pas-
senger planes when bad flying weather
sets in over the Alleghenies,

I could greatly lengthen this list.
Elko and Las ‘Vegas, Nevada, and
Midland, Texas, are other pertinent
examples. Cheyenne, Wyoming, had
an early history closely identified with
the pony express, but recently our
newest (and almost equally glamor-
ous) means of communication has fur-
nished a sequel to those frontier days.
Cheyenne is now an airline division
point, with repair shop, pilots’ quar-
ters, and so on. At the airport a plane
comes swinging down from the sky,
mail bags are transferred, and another
plane roars away in a cloud of dust.
The weekly drama of the pony express
has become the half-romantic, half-
routine speed and hustle of the sky-
way service,

In locating emergency landing-fields
on the country’s airlines, the Depart-
ment of Commerce has spent, and will
probably continue to spend, large
amounts of money. A substantial part
of that money goes to increase the re-
sources of the nearest town—nearly
always a small town.

I am*told by some of our experts in
air transportation—thoroughly _ level-
headed men—that it is only a matter of
time before the airlines end whatever
may remain of the isolation of our
small towns. They will be linked to
the larger communities by feeder air-
lines, having the effect of putting the
small towns on the main lines of trans-
portation, with all that that involves.

There can be no doubt that radio
has worked to the advantage of the
small-town busineess man. Supplying
an endless variety of entertainment for
the home—and for the store as well—
it tends to counteract the lure of city
amusements. It keeps people closer
to their own hearthstones and to their
home towon merchants or neighbor-
hood shops. And when television
comes, in full power and perfecetion—
as it surely will some time—this influ-
ence will be enhanced and intensified
immeasurably. ‘Sitting in his own liv-
ing room or standing by the counter of
his local store, the resident of the
small town will be able to feel that he
is “there” at the thrilling events of the
great. world—the celebrations, demon-
Strations, spectacular sport contests—

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July 8, 193

MICHIGAN :

TRADESMAN wW

 

as well as the superlative entertain-
ment provided all over the world. One
does not need to be the seventh son
of a seventh father to foresee that
small-town business will inevitably
benefit from such a striking transfor-
mation and forward step as this, Here
again we shall see those factors of
scientific achievement and virtual an-
nihilation of distance forming a dy-
namic aid to the business of our small-
er places.

Let us take a brief look now at one
of the livest -and most contentious
questions that bear upon such business:
namely, ‘Can the chain store success-
fully invade the small town? Frankly,
this topic is so controversial that I
shall not attempt to answer it in the
two or three minutes at my disposal.
I just want to mention a few of the
things that influence the situation, A
chain store in a real small town—not
a suburb—lacks some of the charac-
teristics that help to “make the wheels
go round” in typical chain store activ-
ity. In the nature of things it cannot
be so closely related as the city chain
store is to the swift, semi-automatic
routine of requisition, distribution, ac-
counting, and so forth. Probably that
is why our :\Census figures show that,
in towns of less than 10,000, the chains
do less than 10 per cent, of the total
businest,

Yet chain established
themselves and are doing business in
small towns or resorts that are as
much as thirty or forty miles from any
good-sized center. Whether they can
do so profitably depends upon a va-
riety of circumstances. One of these

stores have

is the nature of the commodities
handled. Another is the character of
the transportation facilities. Can

trucks rush out quickly over smooth,
hard roads? Is frequent rail service
available? Are carload-lot shipments
feasible? Or does relative isolation
prevail? Chain store execuiives are
obliged to look into such
very carefully,

You must take into consideration
the factors of personal relations and of
service, ‘We have all seen the little
girl in pigtails come rushing into the
country store, lean across the counter,
and say, all in one breath: “Mamma
wants a spool o’ blue silk an’ a scrub-
bin’ brush an’ a yeast cake an’ a can
o’ little peas, an’ she’ll pay you Sat-
tiddy—maybe.” It will be in an inde-
pendent store that you will witness a
transaction such as that. Such per-
sonal merchandising plays an import-
ant role and fills a very genuine need.
If a small town citizen expects to be
“trusted” because he has always been
accustomed to it or if he desires deliv-
ery service, the independent merchant
will generally get his trade. If he hap-
pens to be indifferent to those consid-
erations of service and of credit, a lo-
cal chain store may benefit. The inde-
pendent merchant can take advantage
of the fact that it is probably as safe to
extend “open credit” in the American
small town as it is anywhere on earth.

A pretty weighty factor in determin-
ing the flow of business in a small
town is that of personal friendship—
the long acquaintance of the people
with the independent merchant, their
liking for and sympathy with him, the
fund of common experiences and emo-

questions

tions and endeavors that bind a small
community together. The local peo-
ple go to the same churches—belong
to the same lodges—swat mosquitos
at the same picnics. The independent
small-town merchant knows the typi-
cal wants and proclivities of Jim and
sill and \Sally.

And, too, he has personal and busi-
ness relations with most of the other
merchants. ‘He is familiar with the
whole local picture—and he is signally
“accommodating.” A system of mer-
chandising that is somewhat imperson-
al and “mechanized” frequently finds
it a bit difficult—regardless of its effi-
ciency—to counteract the pull and tug
of that powerful human element.

Summing up the facts about small-
town business which J have endeavor-
ed to present to-day and a week ago,
I may say that there are unfavorable
factors whose power cannot be min-
imized and which need to be faced
squarely, but that, on the other hand,
there are strong forces working for
the future upbuilding of the smaller
places—and the favorable elements are
more modern, more in the spirit of the
“new age,” than-are the adverse cir-
Small-town industry and
business in this country are justified ir
entertaining a lively hopefulness and
sturdy courage. Julius

2? >_____.
Drive On Toys Started.

A campaign to persuade retailers to
concentrate greater attention on toy
departments and to convince merchants
that they are sacrificing potential busi-
ness through permitting toy items to be
scattered through other departments in
the stores, has been launched this week
by the marketing committee of the Toy
Manufacturers of the United States of
America. Starting in Boston, where a
meeting of retailers was held in the

”

cumstances,

Klein.

early part of the week, the organiza-
tion plans to send representatives to
every important city and section in the
country within the next few months.
Chief among the suggestions made
by the Association is the need for the
segregation of all toys in one depart-
ment. Greater promotional efforts for
the sale of toys on such holidays as
Lincoln’s and Washington’s birthdays,
the Easter season, Valentine’s Day and
numerous other
stressed.

occasions are also

At present, it is claimed, many de-
partments fail to show a profit be-
cause they are opened only for the
Christmas holidays. In other instances
stationery departments are allowed to
sell articles belonging in the toy depart-
ment, while adult games, a profitable
source of revenue, are retailed through
sporting goods departments,

—_~<___

Office equipment manufacturers en-
joyed a June sales volume equal to
that of May, according to executives
in charge of sales. The activity in re-
cent weeks is significant because May
set a peak for sales this year.
opening of second-hand and distress
merchandise were said to be contribut-
ing factors in the sales yains. Although
filing and recording equipment continue
to lead all other types of office equip-
ment, sales of desks, chairs and tables
registered a considerable gain last
month, it was reported,

    

 

. MUELLER

A name that has survived various gen-
eral trade situations and has steadfastly
stood as a symbol of quality and fair
dealing since 1867.

Mueller Products are widely advertised
and favorably known to your trade.
No other item in your store is more
valuable as a leader to be displayed and
featured regularly — because no other
itom in your store leads to the sale
of so many other products such as but-
ter, cheese, tomatoes, eggs, bacon, etc.

  

Mueller Macaroni
Products

Largest Selling Brand in America

       

     

  

   
  
 

  
  

   

ae — fees
Oo
seater sai

 

      

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Jersey City New Jersey

Ss)

————

 

  

ace

 

 

 

 

 

It has stood the test of time and
the most discriminating tea drink-
ers of the age. Sold only by

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MEMBER INDIA TEA BUREAU
Main Office Toledo
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The#

 

 

Corduroy Tires

Known from the Canadian Border to the Gulf—and from New
York Harbor to the Golden Gate—the Corduroy Tire has in ten
years gained a reputation for value, for superlative performance
and dependability that is second to none!

The Corduroy Dealer organization dots the nation’s map in
metropolis and hamlet. It is an organization that swears
allegiance to the Corduroy Tire because of long years of unfail-
ing tire satisfaction to the motorists of the country.

Go to your Corduroy Dealer today. Ask to see the tire. Big—
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CORDUROY TIRE Co.
Grand Rapids, Mich.

 

 

18

MICHIGAN TRADESMAN

 

July 8, 1931

 

DRY GOODS

Michigan Retail Dry Goods Association.

President — Geo. E. Martin, Benton
Harbor,

First Vice-President —J. T. Milliken,
Traverse City.

Second Vice-President—George C. Pratt,
Grand Rapids.

Secretary-Treasurer—Thomas Pitketh-
ly, Flint.

Manager—Jason E. Hammond, Lansing.
Mesh Dresses Are Popular Clothes
For Summer Play.

Strictly tailored—that’s the watch-
word to keep in mind nowadays when
you go shopping for the youngest gen-
eration. The English notion that chil-
dren look best in simple clothes, de-
void of doodads or frills, is gaining
ground in this country all the time,
and there has been a decided reaction
against these awfully quaint little con-
coctions you used to see around.

The tailored idea holds good
through all types from casual clothes
to party dresses, and for all ages from
extremely young ladies—just out of
baby dresses—to those old enough to
gaze yearningly upon the ostrich
plumes on their mothers’ hats and start
counting the years. Indeed, about the
only way you can guess the respective
ages of a group of well-dressed girls
between 2 and 12 to-day is by the
length of their skirts. The very young
wear them very short; the older sisters
get extra inches according to their
years. ‘Of course the situation changes
radically when the ’teens arrive, and
even girls in the early ’teens are per-
mitted long-skirted party dresses—if
they are simply made and cut high in
the back. 5

A good example of the sort of thing
we mean is a plain little sweater of soft
light wool in pale pink worn with a
white flannel skirt, box pleated all the
way around. |So is the handkerchief
linen frock, yellow with a little re-
strained decoration in the form of
yellow embroidery on the white linen
tabs down one side of the dress. Very
English, both of them, very smart, and
not, incidentally, inexpensive. They
are to be found in New York, as are
the other clothes described.

Although it is still very smart to
dress small sisters precisely alike, the
brother-and-sister idea is less favored
nowadays, several shops tell us. It
seems that fathers are objecting, even
when the son of the house isn’t suffi-
ciently clothes-conscious to mind wear-
ing suits that match his sister’s frocks.

As far as this particular Summer is
concerned, the main excitement seems
to be in the realm of beach and play-
things—sun suits, beach pajamas,
overalls and bathing suits, all of which
have been developed in new and amus-
ing versions. With an adequate sup-
ply of these, a child is well equipped
for a Summer of outdoor play, and
they are most appealing, both as to ap-
pearance and as to price. If you want
to include a few sturdy dresses, those
of mesh are the newest, and very prac-
tical they are too,

Young girls have taken to the
trousered costumes their mothers like,
and we have selected three examples
for description. One popular outfit is
all white and simple as possible—full
trousers, chukker shirt and tiny beret.
The overall and matching hat in a nice
printed cotton is attractive. More pre-
tentious is the linen pajama suit in

 

vivid yellow and blue with a huge
beach hat in the same colors. The
bathing suit is a model frequently seen
on both the small boys and girls play-
ing around the Southhampton Beach
Club—striped top and plain trunks, A
little sleeveless jacket of white jersey,
edged with the stripes, goes with it.
Some other notions the season has
brought forth: Black linen suits for
boys. New types of pique dresses for
the girl from 7 to 14, with hats to
match. ‘Silk crepe lounging pajamas
for little girls. (Really!) White rain-
coats of rubberized silk. Jackets,
jackets, jackets—tailored pastel flannel

jackets, navy blue nautical jackets,
polka-dot and striped jackets. White
polo coats in children’s sizes.

A word about socks and_ shoes.

Plain white lisle is the smartest to
wear all the time, and incidentally _the
older girl lays aside the three-quarter
socks she wears the rest of the year
and takes to short ones along with her
little sister for the Summer. Pin
stripes and half-inch stripes are ap-
proved, too, and are especially good
in navy and white, and red and white.
The daytime shoe question is nicely
answered by a new version of the
grown-ups’ Prince of Wales tongue-
less shoe, scaled down to fit small
feet.—N. Y. Times,
—_—_+>+.____
Much Velvet in Evidence For Fall.
Each season finds fashion authorities
trembling on the brink of deciding
“yes” or “no” for velvets, and this
year they are in accord with “yes.”
Transparent velvets, particularly, are
due for the biggest season they have
had since several years ago, when they
were first made and ‘first worn. This
season both the Paris couturiers and
American designers are using velvets,
and important daytime dresses and
suits, evening dresses and evening
wraps will be seen for Fall in various
qualities of pile fabrics.

Velvets this season will be of sev-
eral types. One of the major reasons
for the wide interest with which they
are being accepted now by manufac-
turers is their new weaves. Most im-
portant is the ribbed or corduroy vel-
vet which Worth used, and a variation
in checked velvet, both of which are
made in the transparent or rayon con-
struction. Another new type in trans-
parent weave is suede velvet, so called
for its dull surface. This fabric,
which has absolutely no sheen, is in
line with the trend toward dull sur-
face fabrics.

Lyons velvets, which are all silk and
of erect pile, will have their greatest
use in evening wraps, but will also be
made in luxurious evening gowns and
some very formal afternoon dresses.
The uses of velvet for trimming are
naturally stimulated by the importance
of the fabric, and Lyons weaves are
very effective for sashes, bows and
belts on dresses of sheer wools or can-
ton. Crushed velvet sashes are also
used, continuing the vogue for crushed
effects which started in crushed patent
belts for Summer.

The colors which will be used in
velvets for afternoon wear include
black ‘first of all, but deep browns,
wine tones and dark greens are also
shown. White and black are both im-

portant for evening, with lovely soft
pastels appearing in the transparent
velvets, and deep accent colors in the
Lyons velvets for wraps.

The influence of dull surfaces is feit
in the new satins which are not the
lustrous weaves they used to be. Satins
are also lighter weight, because bulki-
ness is to be avoided in dresses of to-
day. Satins for both daytime and eve-
ning should be soft but not shiny.
That well-liked satin, peau d’ange, or
angel skin, is of the lusterless school
and is having wide acceptance now in
Paris for evening and daytime fashions.

The satin dress for daytime and the
satin suit for formal afternoon wear
will be black, with contrasts of beige
tones rather than white. (Patou beige
is a deep cafe au lait tone which is
very new both as contrast with black
and as a new solo shade for evening
dresses. Patou beige satin evening
dresses have already made their ap-
pearance in New York shops.

Crushed satin girdles, crushed satin
sleeves and bows are also used for
trimming daytime dresses of cantons
and sheer wools.

The daytime dress fabric which has
all the attention this Fall is sheer wool,
in light weight weaves which are as
easily handled as canton crepes. The
sheer wool dress will figure important-
ly in every guise, as the sportswoman’s
golf dress, as the college girl’s campus
dress, as the business woman’s town
dress, as the matron’s club dress, and
even for afternoon the formal coat
dress of sheer woolen will be one of
the greatly admired exclusive Fall
fashions.—N. Y. Times,

—_+ + >—____
Fall Sweaters Start To Move.

Orders for Fall sweaters have begun
to reach the Eastern market in fair-
sized volume according to reports in
the primary trade, and the bulk of the
buying is expected to develop starting
next week. Men’s shakers, baby shak-
ers, ribbed sport coats and pullovers
have all received attention, with the
low-priced numbers, such as the $18.50
range in shakers, in greatest demand.
Selling agents assert that they intend
following the same policy adopted in
bathing suits, of not making up any
goods in advance and keeping their
stocks at a minimum. If buying is de-
layed as was the case in swim suits,
they expect a similar situation, where
deliveries near the end of the season
will become difficult to make,

a a Ene

Increase Your Business By
Showing New Merchandise

Here are a few suggestions. We have many others.

See Our Salesman or Visit Us.

Ladies Handbags ___$7.75 Doz.

Velvet Ribbons ________ 95c pe.
sewer 75c Doz.
Shantung ____________ 26%4c yd.
Voile Dresses ______ $8.00 Doz.

Vat Wash Dresses ___$4.75 Doz.
Men’s Rayon Sox ____$1.15 Doz.

C. J. FARLEY & COMPANY

Wholesale Only —

Cor. Commerce & Weston Sts., Grand Rapids

Home Sewing Helps Notion Volume.

Notion items connected with such
home-sewing activities as dressmaking,
embroidery and other needle-work,
rank next to seasonal merchandise in
the sales volume of notions stores, ac-
cording to manufacturers. Buyers visit-
ing the market in search of novelties
in the sewing field explain that the
vogue for home sewing has been gain-
ing steadily for several months and is
spreading. Bathing caps and similar
Summer items are in good demand at
retail prices from 10 cents to $1. Calls
for wardrobe articles such as hat stands
and clothes hangers are fewer than
was expected.

——_+->___

Enamel Ware Prices Cut 5 Per Cent.

Fall lines of enameled kitchenware
will be priced approximately 5 per cent.
under Spring quotations. The lower
prices are being made by manufactur-
ers in the hope of booking a good vol-
ume of early business. Producers are
now assembling their lines and will
offer them to buyers toward the close
of next month. Ivory and white shades
are featured by most of the producers.
Pans decorated with solid colors of
red, green and blue are also included,
but the trade is agreed that the demand
for colors in such kitchenware has ex-
pired. .

—_»++.___
Holiday Toy Buying On Increase.
Holiday toy orders rose sharply in

the Eastern market during the past
week, and manufacturers now look for-
ward to a July business from 10 to 15
per cent. ahead of July, 1930. Since
the middle of last month buyers have
shown a keen interest in Christmas
items and many have placed substantial
orders. Scores of others plan buying
trips to New York in the next two
weeks. Demand for current goods is
limited, but retailers are due to re-
order on Summer merchandise immedi-
ately after the Fourth,

—_>-+>—_____

‘Retail census of distribution for all
incorporated cities of 10,000 or more
has been practically completed and the
reports are available. The agricultural
census for 1930, with statistics by
counties, listing farms, acreage, values
and selected livestock and crops and,
in some instances, of farm buildings,
dwellings, implements and machinery
are available for Arizona, Arkansas,
Colorado, Utah, Idaho, Kansas, Vir-
ginia, Oregon, Nebraska, New Mexico,
West Virginia and Kentucky.

 
  
 
     
       

Ladies’ Belts ________ 75c Doz.
mecmaces 40c Doz.
OMe 13%4c yd.
Curtain Goods _______ 13%4c yd.
Pete $1.85 Doz.
Silk Chiffon Dresses ______ $3.75

Shirts and Shorts ____$2.25 Doz.

Dresses & Dry Goods

    
 

 

 

 

 

July 8, 1931

MICHIGAN: TRADESMAN

19

 

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit.
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins.
Association Business Office, 907 Trans-

portation Bldg., Detroit.

 

Go Forward and Acquit Yourselves
Like Men.

Never was a time in the shoe busi-
ness quite like the present. We are
seeing many changes made for the
sake of change. As a result many a
merchant, manufacturer and tanner is
edging out of the field in which he is
most capable. ‘He is looking for green
grass in the next field and thinks it is
better than his own. ‘Meanwhile,
somebody else is sneaking up behind
him and nibbling in the field that was
rightfully his own.

The majority of explanations given
for the change center around the sub-
ject of price. The merchant feels that
his own, field of activity is not suffi-
cient and he buys shoes and commod-
ities not in line with his store and
service in the hope that he can make
money by the “change.” The manu-
facturer in turn, who has built up a
number of years, a product of repute,
begins to look at other products lower
in price and finds himself in a business
that is a compromise rather than a dis-
tinct selling proposition, The tanner
and the seller of supplies, under pres-
sure of price, enter into the same game
of “change.” The final result for in-
dustry is not good.

But here and there—the country
over—we see stores, manufacturers
and tanners “sticking to their last.”
They are doing a thorough job in a
definite division of merchandise. As
a result of their firm stand, the pub-
lic is the better served,

In the long run, the merchant is
better off holding true to standards,
types and services. The major effort
in his business is clearly defined. He
may freshen his stock with new lines
of shoes at different prices but the
basic: character of the service to the
public remains the same. The manu-
facturer in turn, after twenty years of
development of one line of effort in
production, is likely to be in a sorry
plight through adding a different line
and grade of shoes—or even jumping
from men’s to women’s shoes or try-

ing to compromise on both—when if '

he had put all of his effort into one
straight line, he would be much better
off,
During the next few months, the in-
dustry is going through an unneces-
sary number of changes. [When it is
all over, the net result would have
been the same if the whole process
had been simply one of blind chance.
As a Western merchant said last week:
“In shuffling the cards, the man who
has had a good hand will ‘find himself
in a poorer playing position for pub-
lic favor. Far better to play your
own because you know more about
them than anybody else.’ But one
result will come from all this change
and that is hundreds of stores and
dozens of factories will be pushed out
of the picture. ;
So the thing to do is to determine
what you can best sell or produce.
Concentrate on that and use every ef-
fort to make it successful; and don’t

make changes simply for the sake of
change. Know definitely what you
are doing.

There is no question but what pur-
chasing power at retail has been sub-
ject to change but in a commodity
bearing such a low unit price as shoes,
there is no reason for complete up-
heaval. ‘No commodity needs to be
selected so carefully and sold so effi-
ciently as shoes. ‘Hold to standards at
all costs.

Industry is about reaching the point
below which it cannot operate at a
profit. ‘If all shoes were to be fixed
as to price on to-day’s base, the indus-
try would be in a healthier and hap-
pier condition,

This is no time to “wobble,” for a
firm stand is needed in stores, in fac-
tories, in tanneries and in every effort
pertaining thereto. General house-
cleaning has been very beneficial all
around and is about over in shoes.
The past six weeks has been more
wholesome. As we now stand, as an
industry, we are in better shape to
show progress than almost any indus-
try in the country. Therefore, the im-
portant thing to do right now is to
hold to the line—Boot and Shoe Re-
corder,

—— +2 >___.

Law Requires That Checks Be De-
posited Promptly.

Detroit, July 6—Some time ago, a
customer of mine gave me a check in
payment of a bill. On account of be-
ing busy that day and the day follow-
ing, and knowing the customer to be
financially responsible, I did not get
around to deposit the check in my
bank until three days later. After de-
positing the check in my bank, I re-
ceived a notice the next day that the
bank on which the check was drawn
by my customer had been closed up.
I presented the check to the customer,
but he refused to pay, saying that he
is not liable on account of my delay
in presenting the check,

Is he right? A. B.

 

‘This question chiefly arises where
the bank on which the check is drawn
fails before the check is paid, the issu-
er of the check having had sufficient
money in the bank to cover it, and
which would have been used to pay the
check, if it had been presented in time.

If the holder of a check delays in
its presentation to the bank and mean-
while the maker of the check with-
draws his account, or reduces it to a
point where it is insufficient to pay
the check in question, then the maker
of the check has lost nothing by the
holder’s negligence in presenting it too
late, and therefore must pay the
check even though the bank has failed
in the meantime,

‘The law of (Michigan and in most
other states is that a man who receives
a check must present it for payment,
either in person or by depositing it in
the usual way through his own bank
within a reasonable time after he re-
ceives it. If the holder does not pre-
sent it within a reasonable time, and
as a result a loss occurs, he
stand it. The maker of a check, in
such case, is released from paying it
again, only however to the extent of
the loss. If the dividend paid by the
bank is, let us say, 70 per cent., there
being a 30 per cent. loss, the maker
in such case need pay but 70 per cent.
of a check,

must —

It is difficult to define the meaning
of the phrase “reasonable time,” but
generally speaking a reasonable time
is where no more time is taken than
is fairly required in the usual course
of business, considering all of the spe-
cial circumstances.

The law provides that “delay in
making presentment for payment is ex-
cused when the delay is caused by
circumstances beyond the control of
the holder, and not imputable to his
fault, misconduct or negligence. When
the cause of delay ceases to operaté,
presentment must be made with rea-
sonable diligence.”

Thus, in the absence of special cir-
cumstances in the above case, it would
seem that the delay of A. \B. was negli-
gence and that he failed to deposit the
check within a reasonable time and
must therefore stand the consequences
of his negligence,

' The point to be observed as a re-
sult of this case is simply this: Never
delay in depositing checks which you
receive in the course of business in
your bank for collection. ‘Checks
should be promptly deposited,
H. L. Rudnick.

+--+

Garden Friends,
A garden’s personality
Speaks oft with lips so sweet to me
1 then and there with memory
Listen the while attentively
To every flower whose growing pride
Has many secrets to confide

With such an overflowing share
lt holds one fascinated there.

“I love a large petunia bed

Singles and doubles’? mother said.

“Pick off old blossoms—that is all—

And they’ll keep blooming through the
fall.”

They share the most of all the flowers

Honey for bees and fragrant hours

lor everybody every day

And beautify in every way.

The zinnias are sturdy things

Haughty perhaps, yet colorings

Which do betray an inner sense

Of petalled rich magnificence.

The Drummond phlox was mother’s choice
For modesty—she did rejoice

In their bouquets of hybrids fair

And saved the seed which ripened there.

The lady slippers—delicate
And shyly hid to indicate
They dread indeed to leave a place
They hold with such becoming grace,
The mignonette, verbena too,
Lobelia with its baby blue
And many more are certainly
A garden's personality.
Charles A. Heath,
—-_ce->_____

The Land O’ Little Care.

She found the land o’ little care
Upon a crowded city street
Asleep on mother’s shoulder there
For ‘babies never really care
What harries any thoroughfare
Where friends and strangers meet
For taxes due
For debts to sue
People worried

People hurried
Hither
Thither
4nd there a baby fell asleep.

Her dolly too had not one care
Adown an anxious avenue
Asleep on baby’s shoulder there

For dollies never really care
What bothers any thoroughfare

Not any more than babies do
Who lost or won
Or scuddles on

Bent on buying

Weary, trying

This way
That way

And there a dolly fell asleep.

Now dolls and babes we must declare

Though neither yet articulate
Rebuke us truly then and there
About this worry, rush and care
Confounded on a thoroughfare

*Till we become intemperate
Forgetting so
To take it slow

For planes which fly

May say good bye

Falling
Falling
Like babes and dollies—down to sleep.
Charles A. Heath.

 

TORSON SHOES
Going Ahead
in 193]
Creating Sales and Profits
for Alert Merchants

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For complete information about
our lines, advertising campaigns,
dealer merchandising plans, write
direct to:

HEROLD — SHOE
Cc

Shoe Manufacturers since 1892
11-15 Commerce Ave., S. W.
GRAND RAPIDS, MICHIGAN.

 

 

 

Mutual Building

 

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By Placing It With The

MICHIGAN SHOE DEALERS

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20

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.
President—William Schultz, Ann Arbor.

First Vice-President—Paul Schmidt,
Lansing.

Second Vice-President—A. Bathke, Pe-
toskey.

Secretary — Herman Hanson, Grand
Rapids.

Treasurer—O. H. Bailey, Sr., Lansing.

Directors — Ole Peterson, Muskegon;

Saginaw; John Lurie,

Walter Loefler,
Battle

Detroit; Clayton F. Spaulding,

Creek; Ward Newman, Pontiac.

Word of Warning To American Gro-
cers in Germany.

Because hundreds of representative
American grocers will visit Europe
this month, this article indicates one
virus to which they will be exposed
when they get into Germany. My
thought is to set forth a few plain
facts which all must have in mind
while there, that we may do some
measure of justice to our own country.
Politics and business do not mix well,
we are fond of saying, but that non-
sense can be answered in two import-
ant ways right now. First, that no-
body can stop in Germany without
having politics dinned into his ears.
Second, that our participation in the
kaiser’s war showed every one of us
how politics gets right behind our own
counters when there is international
strife.

We might add a third point—most
important, too: That our habit of dis-
regarding politics in our business tends
to disarm us when we are faced with
arguments by those who think politics
all the time. So let those who come
over do a little quiet thinking on their
own account before they permit them-
selves to agree with what may be said
to them. My talk is confined to Ger-
many because in five months’ residence
in Italy and ‘France [ heard virtually
not a word, while in three weeks in
Germany J got nothing else but special
pleas to have “reparations’”’ removed.

Everywhere in Europe Germans are
the conspicuous travelers, and not one
but is well dressed, carries the best
baggage and the ‘finest cameras. They
stop at the best hotels—no sign of
poverty among them, or even such
economies as plain people exercise.

In contrast with the poverty of Italy
and France—in the aspect of the peo-
ple, I mean, and their homes and
towns—Germany is a land of smiling
plenty. ‘Towns are not only bright
and snappy but filled with new build-
ings of the latest model. One recalls
that virtually not a shingle on any
German home was disturbed in the
war,

(Money has been loaned to Germany
with a lavish hand the past dozen
years. This to “get on her feet,” os-
tensibly. ‘While that money lasted,
Germany was so prosperous that all
the world heard of her “marvelous
come-back;” but when time for pay-
ment arrived, it was discovered—as
anybody can see now for himself—
that she had spent the money building
stadiums, swimming pools, football
fields and other vast recreation places
for her people. The old palaces Ger-
many inherited from her princlings are
not good enough to be converted to
museum and exhibition uses. Instead,
she builds exhibition halls on a scale
so vast and lavish that we in America
have few such places in our biggest
Cities,

MICHIGAN TRADESMAN

Germany built new railroad and
river equipment to replace the old that
she turned in as part reparations. She
to-day has the finest steel barges on
the Rhine, hauled by the biggest tugs
—such equipment as we have not on
the Hudson, the Mississippi or the
Sacramento. I never saw finer loco-
motives anywhere—there are no finer
in existence.

There could not be a land more
prosperous in outward aspect, Every
field and forest is cultivated to the last
square foot—all lavishly productive
and smiling. And what strikes the
stranger most forcibly is that every-
where one looks one sees provision for
the eternal eating and drinking—O,
plenty of drinking, believe me—of
which the Germans are so fond.

This last is worth thinking about,
for while one might say that some
kinds of shops and department stores
are provided for visiting strangers,
food shops and beer gardens, brewer-
ies and recreation places, tennis courts
and public gardens in side-way towns
like Nuremburg, for example—are pro-
visions primarily for the local popula-
tion. To see the natives sit hour after
hour at a public beer table, listening to
a band while dozing in semi-dreamland,
to the tune of 12 cents per stein, is
not to convince the observer that this
people is suffering more than others.

Every man and woman—speaking
generally—in Germany is well dressed.
All are in style. Uniforms are not
merely bright and clean—they are new.

Now let’s get this straight and with-
out bias: If Germany wants such
things, let us agree that she can have
them, provided she gets them the way
the remainder of the world gets them:
by patiently working for the money
needful to pay for them and by paying
for them,

Three weeks prior to our visit to
Heidelberg the public recreation piers
in the river ‘Neckar were washed away,
Had that happened in any American
city I know of, the wreckage would
have been cleared if it was dangerous,
but reconstruction would have waited
on the slow movement of city official-
dom, maybe followed by a vote on a
bond issue. ‘Reconstruction might oc-
cur in a year—if we were lucky.

But already—within three weeks—
new work was under way in Heidel-
berg, extended, on a larger scale, to
cost 1,500,000 marks—say $375,000—
for a little town of 84,000 people.

Germany is said to have 4,000,000
unemployed, but in the fields there are
more women working than in Italy.
We are told this is shortage of man
power, yet men stand around by the
thousand, in the cities, drinking vast
steins of beer, big, able fellows, and
spout politics and “oppressive taxa-
tion.” Why not put those men to
work in the fields? If professors can
be made to lay bricks in Russia as the
price of food, seems to me mechanics
could be put into German fields instead
of being fed by dole,

Germany lends big sums to Russia.
She builds the latest battleships, which
she does not need because, while dis-
armed (maybe) she is the most pro-
tected of nations. She builds the finest
merchant marine. And all this time
she saves billions she formerly spent
for armaments.

 

Lastly: GERMANY’S REPARA-
TIONS PAYMENTS AMOUNT TO
FIVE PER CENT. OF HER EX-
PENDITURES.

Let us have such facts in mind.

Now, the fact is that we in America
are among the most heavily taxed peo-
ple on earth to-day. We do not real-
ize this because many of our taxes are
indirect and therefore hidden. But
these are the figures:

The average National income per
inhabitant is $700 and of that we pay
$100 in taxes of all kinds. That is
over 14% per cent. That impost affects
every grocer and every grocer’s cus-
tomers. ‘Therefore, it is the grocer’s
business to take this into account.

I regard it as unfortunate that the
grocers’ excursion is so largely devot-
ed to German travel, but such will not

 

In Grand Rapids it’s

HOLSUM
Holsum Bakery

July 8, 1931

be altogether unfortunate if those who
go over keep their eyes open and use
their perfectly good think-tanks to
grasp the real facts and their signifi-
cance,

Let nobody have any feeling par-
ticularly against anybody else. I am
all for the Germans as they work out
their salvation on the plan always
used by Americans—paying for what
they get, getting what they pay for, on
the old plan of work and save. I am
decidedly against letting Germans or
anybody else have such things at the
expense of Americans, and that is pre-
cisely what it will mean if our people
submit to being the international goat
by countenancing plain repudiation,
with our people holding the eventual
bag. Let such facts sink in a bit.

Paul Findlay.

 

 

 

Bouquet Tea

Finest Packed

Rademaker-Dooge Grocer Co.

Distributors

Fragrant Cup Tea
Morning Glory Tea

 

 

 

 

you Rnow — 9k

 

   

ebrand |

i-1 Aen Bela

  

W. R. ROACH & CO., GRAND RAPIDS, MICHIGAN

Hart Brand

vegetables

 

and fruits are
AND building prof-
itable repeat
business for
thousands of

Michigan re-

tailers....

 

 

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.

 

TO encase ssn

ae

ae

 

July 8, 1931

MICHIGAN:

TRADESMAN

~

21

 

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—E ¥%. Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.

 

Beware of Low Priced Goods.

There was a time when you could go
around to the retail dealer, call him by
his first name, take his order without
a lot of red tape about prices, and
spend some time chatting about other
things. The “old Charley” isn’t
“Charley” any more. To-day he tells
you about the cut rate prices of the
chains which he has to compete
against, or he tells you about the
prices some high pressure salesman
from a fly-by-night company offered
him on goods supposed to be just as
good. My advice to such a retail
dealer is to knuckle down to selling
quality at a legitimate profit and talk
quality to your customers. ‘Make your
trade acquainted with the fact that you
are offering splendid service, credit
and quality products and that your
price is not a bit out of line. Your
patrons will appreciate having you
talk to them in that manner.

When you buy something cheap you
usually get what you pay for, This is
particularly true of the fish business
to-day. Due to the general business
conditions, and the fish business has
had its set-backs just as other busi-
nesses have, there are certain con-
cerns who have been caught with
cheap fish in cold storage. These firms
usually have been catering to the chain
store buyers, who as a rule are look-
ing for something for nothing. They
feature fresh winter caught fish arriv-
ing by the carload, but it does not say
when or how long ago they have been
in cold storage before being sold from
the railroad cars. The prices appear
cheap, but the prices are higher than
they were several years ago when there
was no depression. Although they are
wholesale fish distributors, they are
trying to sell the wholesale fishman,
the ‘fish peddler, the retailer and the
consumer, too, all at the same price if
they can get it. One firm is selling
fish at retail from street corners and
trucks. At the same time they supply
chain stores, retailers, too.

Perhaps you think I’m endangering
my own business in telling you about
these doing in the fish business. The
fact is that there are several of us, like
our firm, that are not in the same
category. ‘We don’t send out cheap
price cutting quotations on a lot of

. frozen, impossible ‘fish. We have noth -

ing of this sort to offer. We sell fresh
caught quality fish, shrimps, oysters,
etc., at market prices the day they
arrive. Whether it is high or low you
get the market price, For example, in
a certain suburb we have a good re-
tail grocer who has been established
for many years. He is surrounded on
either side by three chain stores, The
chain stores all handle fish and have
been quoting prices daily that are
three and four cents a pound under
our patron’s, but, even at these prices
they have not hurt his fish business in
the least. Ask him the reason for this
and he’ll tell you he never handles

‘ cheap frozen fish.. His supply is al-

ways fresh, of high quality, and con-
sequentiy his customers are willing to
pay a better price for them.

Watch this in buying your fish.
Don’t be stampeded into handling a
lot of low quality goods that are not
fit to be sold to your customers. Han-
dle quality goods, tell your trade about
them, and you'll find they are satisfied
with your store.

You can compete with the chains
easily. People may buy the low price
fish once, but that will be all. They
will readily find, as soon as they pre-
pare them, that it does not pay to buy
cheap fish, and the dealer with the

quality goods will have their trade
from then on.
Remember—don’t buy cheap fish,

don’t buy from companies catering to
your competitors, the chain stores. If
you want to build up your business on
fish don’t look for the bargains. Buy
your supply from a reliable concern
that has been established for a good
many years, a firm that his seen the
price cutters come and go, a firm that
wants your business and serves you
accordingly, a company that won’t go
out and sell the consumer as well as
your. store. Then you'll find you will
have a substantial ‘fish business,
Leroy C. Holmes.
> + >
Selling Is Same in All Lines.

The retailer can profit to a consider-
able extent by adopting some of the
principles followed by salesmen who
call on him. The principles that the
salesman follows in making his sales
are directly applicable in most cases to
the retailer selling over the counter.

One of the first points of good sell-
ing is to impress the prospective cus-
tomer with facts about the merit of
the salesman’s product. For example,
the meat salesman tells his trade that
the hams he sells have an especially
attractive cure. He mentions that the
meat is economical, and that it can be
sold in one piece.

Now let’s see what the retailer can
say to his customer. He can tell the
housewife about the cure, how delic-
ious it is, and how tender the ham will
be after she cooks it. He can tell her
that it is an economical purchase be-
cause of the high quality of meat and
the relatively low price. He wishes
to make the product as attractive as
possible to the consumer, so he tells
her how attractive the meat is when
served and how well her family will
like it,

The salesman must be willing to
stand back of his product, after he has
sold it. ‘Similarly, the retailer must
stand back of the product after he has
sold it to the consumer.

The salesman, as a_ general rule,
talks the merits of his products and
keeps price in the background as much
as possible. Again, the retailer usually
finds it to his advantage to emphasize
the merits of his products and make
price the secondary feature.

There is a great deal of similarity
between selling in all ifields. The sale
of a limousine is exactly the same as
the sale of a rib roast in at least one
important respect; the individual who
buys it has to be satisfied that his pur-
chase represents money well spent.

John Meatdealer.

$25 Chain Tax Passed in Wisconsin.

The Wisconsin State Legislature

_ has passed a bill providing for a chain

store license tax with rates ranging

from $3 to $25 a store according to

the number of stores operated by the
same firm.

The original bill, which provided a
maximum rate of $1,000 a store, was
amended at the suggestion of Governor
La Follette, who believed it would re-
sult in protracted litigation. The pres-
ent rates are the same as those of the
Indiana law, which was recently de-

clared constitutional by the United
States Supreme Court.
—_~++-.—___

Waste from the rackets is to be elim-
inated from distribution if the police
power of the Federal Government can
accomplish it. The recent prohibition
case is merely a starter and the assur-
ance is that, from the evidence already
collected, working from the top down,
the Government will continue a cam-
paign which will be the downfall of
many local and some National figures
in the political field.

 

VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.
Distributors Fresh Fruits and Vegetables

Cranberries, Grapefruit, “Yellow Kid” Bananas, Oranges,
Onions, Fresh Green Vegetables, etc.

 

 

 

 

Rusk Bakers Since 1882

 

Leading Grocers always have
a supply of
POSTMA’S RUSK
as they are in Demand in all Seasons
Fresh Daily

POSTMA BISCUIT CO.

GRAND RAPIDS. MICHIGAN

 

 

 

EGGS -:

Eggs, at full market prices.

Quotations mailed on request.

 

EGGS -

WE BUY — WE STORE — WE SELL

We are always in the market for strictly fresh current receipt

We can supply Egg Cases and Egg Case Material of all kinds.

KENT STORAGE COMPANY -

EGGS

GRAND RAPIDS

 

 

   

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

SPECIAL DIE CUTTING AND MOUNTING

  

G R AN D R A, P I

DBS, MI

G AN

C HI

 

GRIDDLES oo

7 N. IONIA AVE.

BUN STEAMERS —
Everything in Restaurant Equipment

Priced Right.

Grand Rapids Store Fixture Co.
Phone 67143

URNS

N. FREEMAN, Mer.

 

 

fily White

“THE FLOUR THE BEST COOKS USE
Always stock these fully-guaranteed, widely-advertised
flour products!

Valley City Milling Co., Grand Rapids, Mich.

Rowena Yes Ma’am Graham
Rowena Golden G. Meal
Rowena Pancake Flour
Rowena Buckwheat Compound
Rowena Whole Wheat Flour
Rowena Cake and Biscuit

 

 

 

MICHIGAN TRADESMAN

  
 

July 8, 1931

 

HARDWARE

Michigan Retail Hardware Association.
President—Waldo Bruske. Saginaw.
Vice-Pres.—Chas. H. Sutton, Howell.
Secretary—Harold W. Bervig.
Treasurer—William Moore, Detroit.
Looking Ahead To the Fall Stove
Trade.

With weather extremely hot, one
would think this hardly the time to
discuss stove selling. But the wide-
awake hardware dealer must always
look ahead and plan ahead; and now,
with summer weather causing a cer-
tain slackening in trade, it is oppor-
tune to give some thought to what
you will do in the fall.

You can perhaps think more readily
on the subject in, say, September,
when stoves are timely. But a good
many stove selling stunts call for some
incidental equipment. If you are to
use some novel stunts in September,
you must have the equipment at hand
when September actually comes. And
getting the necessary equipment and
making the necessary arrangements
takes time. You have got to plan, to
visualize in your own mind what you
mean to do; you have got to make the
actual preparations, down to the last
detail; all this takes time, but with this
done the actual doing of the thing it-
self is relatively simple.

The hardware dealer who handles his
stove, paint or Christmas goods cam-
paigns successfully, who sells large
quantities of timely goods while they
are still timely, is the man who always
figures some weeks ahead and when
the time comes knows just exactly
what he is to do. The need of such
planning ahead in the hardware busi-
ness cannot be too strongly empha-
sized.

A stove traveller is often a source
of good ideas in regard to stove selling
stunts. He get around and sees what
the wide-awake dealers are doing; and
can often improve on their ideas. One
such traveller gave me the other day
some of the stunts of which he has
taken note at various times.

“There is a chap who runs a hard-
ware store in a town of, say, 3,500
people, about thirty-five miles from a
big city. In fact, he runs two stores.
One is a hardware store, and the other
is devoted entirely to stoves and fur-
naces, A son of the proprietor, a wide-
awake young chap, is in charge of the
stove store; and this special stove store
is used as a stove and furnace display
store at all seasons of the year. In
the summer months, coal oil cook
stoves, gas ranges and similar lines are
featured, and as fall approaches the
regular lines are brought to the front.

“This dealer holds a big stove dem-
onstration every year. It runs two
days, usually around Sept. 19 and 20,
or the nearest Friday and Saturday
to those dates. He secures a special
demonstrator and a salesman from the
factory to assist. The demonstration
is advertised in the local paper and
with hand bills, circular letters, etc.,
some weeks in advance. Hundreds of
people visit the store in the course of
the demonstration. They come from
the country districts for miles around.
This dealer makes quite a few sales;
and he gets the names of a good num-
ber of prospects.

 

 

“He has some good stunts to ad-
vertise the demonstration. For exam-
ple, he employs a band and conducts
a street parade. The street parade
takes place on the Thursday preceding
the demonstration. On that day a car-
load of stoves and furnaces is unloaded.
Instead of quietly moving them by the
most direct route to the store, Mc-
Gregor—that’s his name—gets up a
grand parade with a band at the head.
A dozen or more big trucks are loaded
with stoves and furnaces and with the
band in the lead and McGregor in his
automobile and all sorts of banners
flying, the parade winds in and out,
traversing all the principal streets be-
fore it reaches the store. Everybody
rushes out at sound of the band, and
nobody can miss seeing the decorated
floats and the big banners announcing
the demonstration. 8

“Another thing McGregor features
is a cake-baking contest. The only
stipulation is that each cake entered
in the contest be accompanied by a
memo giving the name of the stove
on which the cake was baked and the
date when the stove was purchased.
A cash prize of $10 he offered for the
best cake, and three prominent ladies
in the community act as judges. The
names of the contestants aren’t made
known to the judges; each cake is
identified by a number. Naturally, the
contest arouses a lot of interest.

“T’ve heard dealers complain a lot
now and then about mail order com-
petition. But I know quite a few deal-
ers who don’t seem to worry on the
subject. So far as their communities
go, the mail order houses do the hol-
lering.

“One of these is a dealer in a prairie
town, or rather, small city. He is full
of novel advertising stunts, and every-
body within 200 miles knows that
this chap handles heaters and ranges.
Here’s a sample stunt. He has a big
store window. One day seven men sat
down to. dinner in that big window
and had a full course repast from soup
to nuts. They started at 7:30 p. m.
and kept at it until after 10. Display
cards in the window told about the
cutlery that was used, the cut glass on
the table, the range on which the meal
was cooked, the utensils used in cook-
ing, and by the time these men got
around to their cigars, the crowd in the
street outside was so large that the
police had to move them on to allow
the traffic to get through. Some of
the cards used acknowledged the loan
of items from other merchants—which
is why a stunt that held up traffic didn’t
cost much more than the actual cost
of the meal. You can imagine, that
display stunt created an immense
amount of word-of-mouth advertising.

“When the baseball season was
reaching its climax, this same man had
a-radio going announcing the progress
of the series games in which his town
was most interested. In addition, the
results were bulletined in the window,
by innings—chalked up on a big black
board. That stunt always drew a
crowd; and the crowd couldn’t miss
the display of ranges. Incidentally, he
advertised the radios he handled.

“A quite common stunt in the West
is for the hardware dealer to also han-

dle coal. The two lines aren’t usually
found associated in hardware stores
further East, where business lines have
been drawn hard and fast for genera-
tions. But the thing could be done in
some of our smaller Eastern commun-
ities—in fact, I have seen it done.

“T know one dealer. Whenever -he
sells a stove, he endeavors to make the
purchaser a customer of his coal de-
partment, if he is not one already. He
secures dozens of new customers in
this way every season. It is seldom
that he sells a stove without booking
an order for coal. If the season is
pretty well advanced, the stove deal
usually includes sending up a ton of
coal with the stove, putting the stove
up, starting the first fire and leaving
the household perfectly comfortable.
If he orders the coal elsewhere, the
customer usually has to put up the
stove himself and make the fire after
waiting perhaps a day or two for the
coal. So it’s a pretty rare thing where
the two orders don’t go together, and
once the customer starts buying his
coal from the stove dealer, he usually
keeps on buying.

“On the other hand, the dealer selling
coal to a certain person is in a first
class position to get his order for a
new stove. This dealer discusses
stoves with his coal customers; finds
out what sort of results they are get-
ting with the coal he sells; if there is
trouble he investigates; and if any-
thing serious is wrong with the old
stove, there he finds his opening for a
sale. He knows just how many of such
customers are likely to be in the mar-
ket for new stoves in any given year.

“One of his customers had a stove
which was old and in bad repair. He
had tried to interest this customer in
a new stove proposition but hadn’t
aroused much response. The man was
one of the penurious type who won’t
spend a cent unless there is a dollar
gain in sight; and he was quite con-
tent to worry along with the old stove

so long as it would heat the house in
some sort of fashion. The extra work
involved cost nothing because, you see,
his wife did it.

“Well, the dealer kept track all
through one season of the amount of
coal this man bought. At the end of
the season he was able to show in
black and white that this old stove was
consuming more coal than the up-to-
date stove he had sold a neighbor early
the previous fall. The man bought the
new heater.

“The coal selling idea is, of course,
a stunt for the sort of community
where it can be worked successfully.
In many communities it would do the
stove dealer more harm than good.
And even where local conditions favor

_ taking it on, the dealer has to know

something of the line and how to han-
dle it efficiently. Delivery and storage
are problems to be considered. But
under certain conditions the stunt is
decidedly advantageous.

“It’s often worth while to have facil-
ities for moving stoves quickly from
one part of the store to another. If
they’re on an upper floor, a hand ele-
vator is useful. One small town dealer
keeps the bulk of his stove stock in the
rear of the store. When he wants to
move a stove to the front, he uses a
sort of flat car, about the size of an
ordinary scale platform, mounted on
six trucks, and running on a steel track
from the back of the store clear up to
the front door. That device saves a
lot of heavy handling.

“Quite a few dealers conduct a sort
of preliminary canvass, not for sales,
but for prospects. They go out in the
summer months — August and early
September—and canvass houseowners
to find out whether the range or heater
needs to be replaced. More than one
dealer has told me this is far more
profitable business than staying in the
store. A canvass of this sort will usu-
ally unfover quite a few out-and-out
prospects, and others who are glad to

 

Wholesale Only.

342 MARKET ST., S. W.

Manufacturers and Distributors of
SHEET METAL ROOFING AND FURNACE SUPPLIES,
TONCAN IRON SHEETS,
CONDUCTOR PIPE AND FITTINGS.
We Protect our Dealers,

THE BEHLER-YOUNG CO.

(SAME DAY SHIPPERS)

EAVETROUGH,

GRAND RAPIDS, MICH.

 

 

Michigan Hardware Co.

 

 

100-108 Ellsworth Ave., Corner Oakes
GRAND RAPIDS, MICHIGAN

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Wholesalers of Shelf Hardware, Sporting
Goods and

FISHING TACKLE

 

 

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July 8, 1931

MICHIGAN. TRADESMAN

 

have their stoves overhauled before the
cold weather comes,

“One dealer features a free stove
inspection. No matter what the stove
may be, his stove expert will look it
over, tell what it needs in the way of
repair and adjustment, and even make
minor adjustments free of charge. The
service involves quite a bit of work,
but it gets him in early touch with a
large number of prospects and brings
in quite a bit of repair work. Of
course such work requires a man with
double qualifications—he must know
stoves and be tactful and a good sales-
man. This dealer handles the job him-
self. He says he likes to get away
from the store for a while and putter
around old stoves. But it’s a mighty
profitable way to spend his odd mo-
ments, Victor Lauriston.

—_2~+-____

Safety Factors as Sales Assets.

It will profit every manufacturer to
embody the safety factors to his sales
campaigns right now. No question
about it. An analysis of very definite
findings proves the point. As to any
product, no matter what it may be,
household appliances or the great
“major industrial lines.” .

Safety in the home is to-day a para-
mount issue with the majority of the
foremost National magazines for wom-
en. A bit of intimate sidelight may be
injected at this point. A well-known
writer of magazine feature articles
went to some length to prepare a com-
prehensive exposition of the cause and
the prevention of accidents in the home.
Just such an article any first-class
home magazine would welcome.

What happened?

That article was returned with re-
gret by five home magazines. Not that
it was not a splendid bit of work, but
each and every one of those maga-
zines had scheduled articles on the
same subject. They were doing the
preliminary work to help you sell your
product. Safety in the home is a para-
mount issue to--day.

Here is another unusual slant, in-
teresting as proving the facts. In three
of the leading magazines devoted to
the interests of direct salesmen, can-
vassers and solicitors, the advertising
aimed at securing salesman’s service to
offer new safety can openers, safe elec-
tric irons, safe utensil holders and lift-
ers, safe automatic gas lighters, safe
step ladders in stool form, safe door
mats and many other products. In
each and every case the sales instruc-
tions sent to the agents stress, ““Dem-
onstrate the safety features, that’s what
sells this article.” Or words to that
effect,

Household accidents caused more
deaths last year than did the automo-
biles, What a significant basis upon
which to build home safety talks. In
the same magazines are various other
products, auto accessories, fire extin-
guishers, electric fly exterminators, and
here the safety factor is also empha-
sized strongly.

Now we step to fields outside of the
home, although that is such a tremen-
dous source of orders. Suppose we
pick up the Baker’s Weekly, Iron Age,
Purchasing Agent—no need to name
them all—for any trade or industry.

We find manufacturers of heavy and
light machinery advertising safety feat-
ures to producers. Advertising to deal-
ers on safe equipment. Check up on
this trade journal angle. It is an eye
opener.

Then another timely side-light. In
a recent survey and check up, for the
purpose of this article, the writer found
in six leading mid-western Sunday
newspapers exactly 204 editorials,
special articles and news items on safe-
ty. Multiply that by the newspapers
of the United States and what a mighty
asset is presented for your safety sales
arguments. The background is mag-
nificent.

To lend some idea of the vital im-
portance of safety factors as sales as-
sets it may be stated that a total of
twenty-five regional safety conferences
are scheduled this year by the Na-
tional Safety Council. The gatherings
will be held for the discussion of in-
dustrial, public and home accidents,
as well as traffic problems. An average
of 1,000 will attend each conference,
these delegates reporting back to the
home Safety Council, and at the great
National Safety Council itself, there
will be thousands of delegates. The
National Safety Council is securing
more publicity in the reading pages of
the American magazines and newspa-
pers than any other agency, not ex-
cepting Red Cross or Wall street. This
is work which is backing up the pro-
ducer who has a real safety element in
his product. If there is, indeed an
ulterior, selfish motive in playing up
sales by means of the safety factor, is
it not in a good cause? Increased sales
will mean increased consumption of
labor. Safety saves lives and tragedy.
It all works out to a maximum of de-
sirable consummations.

Sales always need a boost, perhaps
now more than ever. Why not go
into partnership with your safety as-
sets? Hugh King Harris.

—_+~+-___
Unmistakable Evidence That Times
Are Improving.

The Burlington (Iowa) Basket Co.
is going to-add a night force to take
care of the fruit basket orders. The
company is using the largest day force
in its history.

Mrs, Ella Richter, of St. Louis, is a
strong believer in common sense and
natural vision as opposed to the “fidg-
ets.” ‘She shelled out $550,000 for a
nine-story apartment building.

Shallow mines in the tri-state lead
and zinc fields near Joplin, Mo., once
considered worthless, are being work-
ed again by miners thrown out of their
jobs by the general depression, ‘That’s
proof that the worst is over and it
never was as bad as advertised.

The best strawberry year ever
known in Nebraska and several more
Midwest states has brought $10,000,-
000 to the “strawberry parishers” and
enabled them to pay off their debts,
buy furniture, radios and automobiles.

Age is beginning to tell on Uncle
Tommy Kemp, of Poplar Bluff, Mo.,
118 years old. For the first time in
100 years he has been unable to do the
spring plowing.

The oil operators in the Owensboro,
Ky. field have been worried because

they couldn’t sell the “black gold.”
They’re all perked up now and pro-
duction is being increased from 4,500

to 7,500 barrels daily,

Here’s a chance for a lot of Ken-
tuckians who guessed wrong on the
Derby to recoup. The state is going to
spend about $10,317,230 on the high-
ways right pronto.

They evidently had plenty of hard
times back in the “good old days” too.
A letter written by C. B. ‘Moore from
Schuyler county, Illinois, in 1846 says:
“T send you five dollars, The $3 bill is
1% cents below par and the $2 is 3
cents below. The corn crop is slim
on account of the drought and the po-
tatoes are a failure. Wheat is worth
43 cents, oats 18 cents and flour $3 a
barrel. You'll have to pay the post-
age because J ain’t got 15 cents.”

Ohio has a reputation for producing
everything from presidents to rubber
tires and now it has come to the front
with a $2,000,000 appropriation for
roads. Contracts for that much high-
way work have been let and the job-
less are to do the work.

Livestock Industries, Inc., has an-
nounced plans for building a new
stockyards in Cincinnati. It has al-
ready taken an option on six acres of
ground.

—_2~++____
Fiery June.

June brought to dawn an hour
Oppressive, hot and still—
Save yonder barking hound;
Full moon bestowed a dower
Of heat reflected, ’till
The more it did abound.

The hottest night went West
Leaving a hazy sky
Where long this moon had shone
With storm-rings manifest
Warning the heaven high
*Till every star was gone.

Thus waves of fever-heat
Out ushered slowly June—
That month of loveliness—;
Her charms had met defeat
And so inopportune
For nights were comfortless.

I wonder do nights think
And have they feelings real
Of weariness and tire:
That makes them wish to sink
And Westward slowly steal
When June is all afire.
Charles A. Heath.
———__2- >

Detroit Dealers Urge Meat Law En-
forcement.

The Detroit Retail Meat Merchants
Association, under the leadership of its
president, Emil Schwartz, has recom-
mended more complete enforcement of
the city ordinance compelling retailers
of fresh meats to obtain a license, ac-

cording to Sidney Black, vice-president. .

It is the belief of the association that
both the general public and legitimate
meat dealers will be benefited by strict
enforcement of the ordinance,

   

a

Maya
a ead

  

for : ;
really clean hands

 

 

Phone 61366

JOHN L. LYNCH
SALES CO.

SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising

209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

 

Kent Products Co.

Service Distributor

Eskimo Creamed Cottage
Cheese.
Borden Cheese.
Meadow Gold Butter “June
Flavor.”

Grand Rapids and Western
Michigan
Phone 64-929

 

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CoO.
Saginaw.

 

 

.TEN BRUIN’S HORSE RADISH and

I. Van Westenbrugge

Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)

Nucoa
KRAFT ) CHEESE

All varieties, bulk and package cheese

‘‘Best Foods’

Salad Dressings
Fanning’s
Bread and Butter Pickles

Alpha Butter

MUSTARD
OTHER SPECIALTIES

 

 

 

 

 

SARLES
Detective Agency
Licensed and Bonded

Michigan Trust Bldg.
Grand Rapids, Mich.

 

 

 

 

24

 

MICHIGAN TRADESMAN

 

July 8, 1931

 

HOTEL DEPARTMENT

News and Gossip Pertaining To Mich-
igan Hotels.

Los Angeles, July 4—The selection
of Mrs. Franklin P, Sears as manager
of the Ramona Park Hotel properties,
at Harbor Springs, is a most happy
and fortunate one. Her previous ad-
ministration of the affairs of Charle-
voix Inn and Hotel Belvedere, Charle-
voix, are examples of what the fair
sex are accomplishing as hotel execu-
tives. ‘She has my best wishes for
continued success,

 

One of the prominent roadside inns
out here, is being talked about on ac-
count of a lettuce “slaw” they are fea-
turing, Very simple to prepare and
really worth while introducing else-
where: Crisp lettuce, chopped fine
(not shredded) sprinkled lightly with
cane sugar, an application of French
dressing, topped off with lemon juice.

 

And now square pie has been invent-
ed to fit the square dinner plates re-
cently introduced, a fitting climax to a
square meal. Following this up with
a square deal on charges for same will
be yet another episode.

The Greater Detroit Hotel Associa-
tion, representing thirty-seven of the
largest transient and residential hotels
in that city, at a meeting held last
week, adopted the following code of
ethics which will henceforth be found
posted in these and presumably other
hotels in the near future:

I will not directly solicit guests from
a fellow member nor mail letters to
them at his hotel, and I will not pub-
lish misleading or trick advertising.

I will not extend free local telephone
service, but will make a service charge.

(I will not advertise in charity pro-
grams, unless approved by members of
the Association.

I will not quote a lesser price for
luncheons and banquets, upon menus
compiled by a competing member.

I will insist upon a fixed minimum
guarantee as to number, upon all
luncheon and banquet contracts.

I will make a food service charge
for all food service in guest rooms and
will not serve table d’hote meals in
guest rooms, without extra charge.

I will have one rental price which
establishes confidence, only varied as
to length of stipulated residence.

I will not hire an employe of a fellow
hotelier without first consulting the
employer of said employe.

I realize that the guest is always
right, but I will hesitate to promiscu-
ously cash checks or extend credit.

I will not give gratis rent, for the
purpose of procuring new guests, real-
izing to maintain a fixed rate, taking
into consideration depreciation and
obsoleccence, I am entitled to a rea-
sonable return upon invested capital.

This code seems to be reasonable in
its stipulations and ought to be worthy
of a thorough try-out. Other hotel as-
sociations have adopted similar regula-
tions, some with quite marked success,
and especially in times like these, it
seems to me suicidal to attempt to keep
any business of this character afloat
by mortgaging the future.

 

It seems some operators are getting
quite serious about the proposition to
abolish the lounge lizard, otherwise
known as the “chair-warmer.” There
is no apparent objection to this move-
ment [I can suggest, except that in
many instances this particular type of
individual is more or less of an infor-
mation bureau, hence an asset to the
hotel, The individual who deliberately
uses the hotel lobby for a flop house
should be speedily eliminated, but there
is a very delicate line of demarcation
between the two and the services of
a real diplomat may necessarily be
called into action.

Out here the bus people are work-

ing heroically to perfect an agreement
with hotel operators, whereby the
transportation companies are to make
reservations for travelers en route. On
a trip ‘I made last year, I availed my-
self of similar facilities, and found the
arrangement to be quite advantageous,
without cost to myself, for the service.
Some hotel organizations kick at such
an arrangement, claiming it lets the
bars down for the payment of certain
commissions or gratuities. Well, of
course there are these codes of ethics
which ought to be lived up to, and
still there are certain forms of special
service which mean much to the trav-
eling public, but I guess they all rally
around one logical certainty—the al-
mighty dollar. The commission ar-
rangement has worked successfully in
many lines, but it is more or less of a
burden and a nuisance. In touring
circles, however, most compensation
comes to the various agencies handling
details and reservations in this manner,
and there seems to be no simpler way
of handling the proposition. | will re-
iterate, however, that making hotel
reservations for passengers on bus
lines is a very great convenience to the
passenger, and no doubt brings to the
hotel door a certain considerable room
patronage which might not be obtain-
able without such,

 

Now somebody or other wants the
hotel man to forbid the use of tobacco
in his guest chambers. Sure. And
while you are about it, enforce correct
table manners in your dining room.
The sword-swallower and the soup
yodeler must be banished to the South
Seas.

R. D. McFadden, until recently man-
ager of the new Park Place Hotel, at
Traverse City, and formerly with vari-
ous ‘Chicago hotels, has been named
manager of the Evanshire and Plaza
apartment hotels in Evanston, Illinois.

 

 

The financial situation in the civic
affairs of Chicago may well prove a
lesson to a lot of other municipalities.
Los Angeles, for instance, is only a
few low notes behind the Chicago
fiasco. Tax rates are higher here
than in the Eastern metropolis, and the
fixed charge for interest per capita is
3344 per cent. higher as well. Fool
improvement programs, which are
really a detriment to public interests
are insanely indulged in. Just now the
crazy itskies are trying to build a
causeway or viaduct over the most
magnificent park in the world—West-

lake—consolidating traffic lanes and
finally dumping traffic at a certain

corner downtown, already overburden-
ed with congestion problems. Just a
month ago the citizenry arose in its
might, smashed an alleged ring in the
councilmanic affairs, but I notice al-
ready the great principles fought for
are being overlooked in the rush for
perquisites and petty offices, Thous-
ands of the so-called middle classes
are losing their homes because of de-
faulted taxes, but the skyrocketing
continues.

The recent advance in charge for a
shave, which the barbers tried to put
over, brought such a revolt among the
male element, that the tonsor fellows
have gone back to the two-bit pro-
gram. It is funny about the barbering
business, though possibly not so far
different from other lines. It was a
more personal service, however, and
hit us all. After Dewey took Manila
some of the city barbers became ob-
sessed of the notion that instead of a
thin dime, fifteen cents was about the
right price for such a service, and
forthwith the safety razor man began
his harvest and where, at that time,
shaving was considered akin toa
surgical operation, nowadays it is
looked upon as an accomplishment, and
also at this time hair cutting and the
added patronage of the flapper is about
all the modern day barber has to de-

 

 

In
Kalamazoo
It’s the
PARK-AMERICAN

 

Charles Renner, Manager

 

 

 

 

ee toa al os

see
{ ee

aes *
oy is &
* ep adden

 

Warm Friend Tavern
Holland, Mich.
Is truly a friend to all travelers. All
room and meal rates very reasonable.

Free private parking space.
GEO. W. DAUCHY, Mgr.

 

New Hotel Elliott

STURGIS, MICH.

50 Baths 50 Running Water
European
D. J. GEROW, Prop.

 

 

HOTEL
DETROITER
ROOMS 75HO BATHS

FREE GARAGE
UNDER KNOTT MANAGEMENT

 

SINGLE ROOMS
AR

PRIVATE BATH

noe

NO HIGHER

 

Decorating
and
Management
Grand Circus Park. Oyster Bar.

800 Rooms - - -
Rates from $2

HOTEL TULLER

HAROLD A. SAGE, Mgr.

800 Baths

 

 

RESORTERS WILL LIKE
COMMERCIAL HOTEL
MRS. S. SAMPSON, Cateress,

from Chicago.
Best meals in Michigan, no fooling,
we mean it. Hundreds say so.
Good Beds.
PENTWATER, MICHIGAN

HOTEL KERNS

LARGEST HOTEL IN LANSING

800 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.56 up.

WM. G. KERNS, Proprietor

 

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Conatruction
The only All New Hotel in the city.

Representing
& $1,000,000 Investment.
250 Rooms—150 Rooms with Private
Bu $1 sos i
ropean $1.50 and u er Day.
RESTAURANT AND G@ IL
Cafeteria, —_— Service, Popular

ces.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooma
WALTER J. HODGES,
Pres. and Gen. Mgr.

HOTEL OLDS

LANSING
300 Rooms 300 Baths
Absolutely Fireproof
oderate Rates
BRUCE E. ANDERSON, Manager.

 

 

 

 

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWART R. SWETT, Mgr.
Muskegon ete Michigan

 

memo
eS

Columbia Hotel
KALAMAZOO
Good Place To Tie To

S —
——

HOTEL

CHIPPEWA

MANISTEE, MICH.

Universally conceded to be one of
the best hotels in Michigan.
Good rooms, comfortable beds, ex-
cellent food, fine cooking, perfect

service.

Hot and Cold Running Water and
Telephone in every Room.
$1.50 and up
60 Rooms with Bath $2.50 and $3
HENRY M. NELSON, Manager

 

a
mt

 

 

 

 

 

 

“We ave always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous
patronage implies.”’

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NBIR, Manager.

‘Park Place Hotel
Traverse City
Rates Reasonable—Service Superb
—Lacation Admirable.

GEO. ANDERSON, Mor.
ALBERT J. ROKOS, Asst Mor.

 

 

|
|

“ald er

i
iv
¥

 

gp Asean:

‘
a adil

 

 

July 8, 1931

MICHIGAN TRADESMAN

25

 

pend-on for a livelihood. But didn’t
we have royal enjoyment during those
good old days when a man’s opulence
was denoted by the splendor of his
shaving mug and his advantage over
the tonsorial artist was indicated when-
ever a smooth face was presented at
the execution block. Then, also, there
was the line of conversation which the
barber handed you on the occasion of
your semi-weekly shave. Now you
have to invest in a radio to get the
same service. It was an amusement
while we were waiting that magic
word—‘next.” ‘However, I don't
know that the barber who raises his
prices after everybody has supplied
himself with a safety razor, displays
any less business acumen than the rail
magnate who raises his rates after
everybody has left on the bus line.

 

May P. Boyle, formerly with Hotel
Scott, Hancock, has leased a large
business block in that city for the pur-
pose of transforming it into a hotel,
to be known henceforth as the May-
fair,

 

It is claimed by hotel authorities that
Arthur L. Roberts, of the Roberts
chain of Midwest hotels, of which sev-
eral are located in Michigan, has ex-
panded more rapidly in the past few
years than any other chain operator.

 

The Eastern bankers have come to
the conclusion that the movie corpora-
tions are spending money with too
lavish a hand on much over estimated
stars and a whole lot too much on the
type of mush which is prepared and
worked off on the public who are al-
ready beginning to indicate that a re-
turn to the legitimate stage would be
a relief. Of course the talk about
salaries of $10,000 per week in largely
hoakum, unless the stars have sur-
passing drawing capacity, but it is
reasonably true that as high as $50,000
has been paid for scenarios which
could not compete with some of the
yellow-back classics we used to steal
away and read in our youthful days.
The principal reason for all this is that
while the movie houses are apparently
well patronized the stockholders are
subsisting on husks, and don’t care
who knows that they: are not pleased
with the situation. All of a rush pay
checks have been cut down but the
production of “twaddle”’ seems to con-
tinue.

It seems from latest reports that the
National Autohaven Corporation which
came out with a prospectus floating an
$85,000,000 stock issue, has run into
shoal water. ‘These were the people
who were to erect several hundred ho-
tels, uniformly built and manned, to
take care of the tourist proposition in
Michigan and other summer areas.
They got out prospectuses, issued
beautifully executed stock certificates
and were on the high road to gather
in a lot of suckers who tumble all
over themselves to invest in some kind
of a business they absolutely know
nothing about, when Uncle ‘Sam inter-
vened and stopped the game. ‘Now
the investors will have to play tiddle
de winks until some other promoter
comes along with a “sure thing.”

Manager E. J. Bradwell, of Hotel
Fort Shelby, Detroit, has just made
an innovation in the dining service of
his hotel which is proving very suc-
cessful. ‘He discovered a 75 cent
luncheon which he was serving was
not markedly popular or profitable, so
he installed a large semi-circular buffet
near the entrance to the dining room,
displaying his offerings so that pa-
trons would be sure to notice them on
entering. It is helping his business
very much, and his profits as well.
This is very much along the line of the
cafeteria service which is supplanting
other service everywhere, the differ-
ence being that the guest may see the
display of food just the same but is

not obliged to carry a tray around and
help himself. A lot of people object
to this method of helping one’s self,
though it is a remarkable fact that the
average checks are somewhat larger
in the cafeteria than in a la carte
service.

 

Mrs. Elizabeth ‘Pership and Miss
Caroline Reed, of Richland, have open-
ed the Red Brick Tavern, at Plainwell.
The hotel is a converted residence and
one of the oldest brick structures in
Western Michigan. Food offerings
will be specialized.

The Green Lantern Inn, at Cedar
Lake, near Edmore, has been opened
by Stokke & Hackett, who propose to
cater to the tourist trade.

Frank DeReinert, who was for some
time assistant manager of Detroit-
Leland, under General Manager ‘Chit-
tenden, has gone to Hotel Pearson,
Chicago, in a similar capacity.

All sorts of schemes are constantly
hatched out for the purpose of beating
the hotel man, who, as a rule, while
thrown in contact with everyone who
has a skin game, usually holds his own.
One of the latest is for the guest to
make outside purchases of goods, have
them delivered at the hotel C. O. D.,
stand off the advanced payment and
then skip out. It certainly is a trifle

 

 

 

more novel than the bad _ check
racket.
Mrs. Beatrice Conrey, for thirty

years housekeeper at Hotel Eastman,
in ‘Hot |Springs, Arkansas, died re-
cently at the age of 80. She was man-
aging housekeeper for E. M. Statler
at his Buffalo and St. Louis world’s
fair hotels and held similar posts at
the Auditorium, Chicago, and _ the
Grand Hotel, at Mackinac Island. Her
son, E. J, Conrey, is proprietor of the
New Tavern, at Blissfield.

 

The Strauss Co., which, according
to hotel historians, has been the means
of building more useless hotel prop-
erties, than all other nitwits, is now
looking wise and investors are trying
to find out how it all happened. Their
holdings in Los Angeles alone are
forty-one hotels and over 100 apart-
ment houses, all of which are known
to be substantial losers. The inciner-
ator seems to be about the best meth-
od for the actual burning of money.

Dry skim milk is an item rather re-
cently introduced into the hotel cuisine
and is working out very satisfactorily.
It is, in reality, nothing but fresh, pure
skim milk, but in some forms of cook-
ing it is exceedingly desirable, and
many chefs prefer it to the natural
milk, Recently the manager of a lo-
cal bakers’ supply house called my at-
tention to a demonstration going on in
his establishment, and while [ had
seen it used in a small way previously,
its advantages were manifest. One
great advantage is that it requires no
refrigeration, requires small space for
storage, and is pronounced by experts
to be just as nutritious as in its orig-
inal form,

President Hoover’s moratorium on
war debts may possibly run the gaunt-
let of Congressmen, but so far all but
two California representatives have
announced their opposition to it. One
of these members in a Fourth of July
oration stated that mostly those
“Americans” who favor it are such as
have never taken out naturalization
papers.

 

‘A Los Angeles Federal judge sent
another income tax expert to a prison
cell, the other day, coupling his sen-
tence with the remark that it was “re-
grettable that the enforcement of this
law is so complicated as to require the
services of so-called experts.” It is
certainly tough enough to be taxed for

the privilege of living. It ought not to
be so complicated that it becomes a
nervous terror with those on whom the
duty of making out the report falls,
but it is, and it seems, as the learned
judge remarked “harsh, oppressive and
unreasonable, but it is the law of the
land, and it must be obeyed.”

The gasoline proposition, especially
in California, will not stay “put.” Last
week supposedly all the producers got
together and established a price of 16
cents. To-day it is again selling as
low as 8 cents. Cheap gasoline, or at
least gasoline which is retailed at a
loss, or no margin of profit to speak
of, doesn’t benefit anyone. It encour-
ages an excessive transportation prob-
lem, waste of time, and the loss of
profits creates additional hardships
with a class who have their all invest-
ed in filling stations, even if they do
have, as is claimed, the backing of the
producers. But a radical advance in
prices is also an evil and tends to in-
crease price cutting.

Year-by year the “hot dog” barks,
some folks claim, less loudly. It has
finally developed into the statistical
stage, and while in some previous year
eighty millions of the lusty canines
were disbursed, there was a falling off
last year of 20 per cent. Such informa-
tion as this is most vital and important.
Now if Einstein or some of his ilk,
will demonstrate just how far, if laid
end to end, they will reach beyond the
orbit of the nearest fixed star, we can
get back to stern reality and take more
interest in the sermon marathons, or
the vicissitudes of Amos n’ Andy.

 

I notice a good many of the com-
mercial men’s associations are putting
a strenuous protest against exhorbitant
charges being made by garages for
over-night storage of cars, and [ am
very much inclined to agree with them
when I am asked to pay about the
price of a hotel room with bath, for
such service. As a rule their service
is skimpy at best. Seldom do they
wipe off a windshield, or distribute a
pleasant look, and certainly their in-
vestment does not warrant the charg-
es ordinarily made.

Frank ‘S. Verbeck.

——_++ +
Late Mercantile News From Indiana.

Indianapolis—Philip Chasman, 85,
owner of Chasman’s Department Store
at Beechgrove, died Wednesday after a
long illness. He is survived by his
widow, two daughters, one son and
two sisters.

Evansville—Robert L. Dawson has
been elected superintendent of the Orr
Felt & Blanket Co., of this city, Mr.
Dawson was formerly connected with
the Mayfield Woolen ‘Mills, of May-
field, Ky., and the American ‘Woolen
Mills, of Lowell, Mass., and comes to
his new position in this city highly
recommended.

Indianapolis — W. Smith Turpin,
manager of the Senate avenue branch
factory of the Indianapolis 'Glove Co.,
was killed by an electric shock Wed-
nesday when the radio antenna he was
erecting on the roof of the factory
touched a high tension wire. He was
46 years old, and had been manager of
branch factory for nine years, Sur-
vivors are his widow, three children,
his mother, Mrs..G. D. Turpin, of
Louisville; a sister, Mrs. ‘Mary Rue,
also of Louisville, and brother, J. B.
Turpin, of St. Louis.

Terre Haute—The Feibelman’s, Inc.,
stock of merchandise was sold at pub-
lic auction to the Indiana Jobbers &
Mercantile Co., of Indianapolis, Ind.,
for $4,150. The merchandise was
shipped to Indianapolis, where it will

be placed on sale at the Leader store.
The Wabash Realty ‘Co., of Terre
Haute, bought all furniture and fix-
tures at auction for $2,250. The fur-
nishings will remain in the building.
Indianapolis—Oscar A, Kimber, 58
years old, a shoe merchant in this city
for many years, died at his home after
a short illness. ‘He and his son, H. C.
Kimber, had been associated in the
operation of the Penn-Wash bootery,
4 North Pennsylvania street, for some
time. Mr. Kimber was born in \Muncie,
Ind., and came here when a small boy.
He had been in the shoe business at or
near his present location for forty
years. :

 

“A MAN !S KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire c'ty block of Hospitality’
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria te Sandwich Shop

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms “i 400 Baths

- RATES
$2.50 and up per day.

 

 

CODY HOTEL

GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

VISIT THE BELVEDERE

Northern Michigan’s Finest Resort
Hotel
in July, the ideal summer month.

TEE UP on our sporty 18-hole Tourna-
ment Golf Course known as ‘‘Mich-
iga’s Best.”’

JOIN THE “GALLERY” July 15th for
the Michigan Amateur Championship
played by outstanding members of the
State League.

Special rates to golfers in attendance
during that week.
You can RIDE, HIKE, FISH, SWIM
and DANCE in this health-giving
climate, or just relax on our sunny
beaches and shady lawns and you will
return home with ruddy good health,
new pep and vitality.

Our staff of trained hotel employes are
waiting to serve you. For information
address MRS. FRANKLIN C. SEARS,
Manager, Charlevoix, Mich.

 

 

Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St., W.
GRAND RAPIDS, MICH.

 

 

FOUR FLAGS HOTEL

In the Picturesque St. Joseph
Valley. Seventy-eight rooms. Con-
ducted on the high standard es-
tablished and always maintained by
Charles Renner, landlord.

 

 

 

 

 

i taeda vrei omen me tina ain np sais atc hapie osetia cece

 

MICHIGAN TRADESMAN

 

July 8, 1931

 

DRUGS

Michigan Board of Pharmacy.
President—Orville Hoxie, Grand Rapids.
Vice-Pres.—Clare F. Allen, Wyandotte.
Director—Garfield M. Benedict, San-

dusky.

Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August ex-
amination at Ironwood, and the March
and November examinations at Grand
Rapids.

 

Michigan State Pharmaceutical
Association.

President—J. C. Dykstra, Grand Rapids.

First Vice-President--F. H. Taft, Lan-
sing.

Secend Vice-President—Duncan Wea-
ver, Fennville.

Secretary—R. A. Turrell, Croswell.

Treasurer—Clarence Jennings, Law-
rence.

 

Make Your Store a Real Drug Store.

It is a practical certainty that a drug
store, like any other modern retail es-
tablishment, cannot attain conspicuous
success unless it is prominently identi-
fied among the business places of its
community. While this consideration
has always been one of elementary im-
portance, with the greatly increased
number of stores of all kinds to-day,
the principle is of even greater im-
portance than in the past.

The most successful retail drug
stores are the stores that are well.and
favorably known—stores that have a
definite mission of public service and
have been properly advertised into the
public consciousness of the communi-
ties which they purport to serve.

In the nature of the case, the average
druggist cannot make large appropria-
tions for advertising, and usually, he
must be the author of his own adver-
tising copy and the creator of his own
advertising ideas.

His local newspaper advertising is
usually the druggist’s principal means
of communication with customers and
potential customers—the means of
making his business well known and
favorably regarded. This instrument of
public appeal enables the retail business
man to capitalize the interest of hun-
dreds of persons by means of one pub-
lication of a comparatively short mes-
sage.

The druggist, fortunately,. need not
be equipped with extensive technical
knowledge of advertising. Common-
sense, merchandising intuition, and a
sound abstract knowledge of human
nature are the principal ingredients in
virile advertising copy for any retail
business.

Some of the most important things
in local newspaper advertising are what
seem like “little things,’ yet in the
aggregate, they are the very elements
that make for effectiveness and results.

The druggist will always find it a
valuable idea to use a good signature
design and special border in his local
newspaper advertising, because ordi-
narily, he is obliged to use small space
units, and his advertising requires some
individualizing element of illustration
to identify his message and increase
the visibility of his advertisement in
the maze of current retail advertise-
ments.

The principal reason for the use of
a good nameplate design—perhaps, one
incorporating the store slogan as well
as name—is because the continual use
of the design tends to build up a sort
of indelibility for the symbol in the

minds of newspaper readers; it enables
them to identify the druggist’s regular
advertising messages quickly.

In other words, such a nameplate
design (which need not cost over $10
including the fee of both artist and en-
graver) serves the same relative func-
tion for the retail advertiser as does
the typical trade-mark design for the
manufacturer who advertises on a Na-
tional scale.

As to special border rules, some
small country dailies and weeklies may
not be disposed to provide an advertiser
with such special typographical equip-
ment without charging for it, but even
if the drug store advertiser in a rural
or urban community must pay the cost

of such special border rule, the cost is.

only a trifle compared with the advan-
tages of having a special border for
exclusive use in one’s newspaper ad-
vertising.

Such a border, like the signature cut
recommended, is bound to enhance the
typographical display and therefore the
attention-compelling powers of any
small retail advertisement that is forced
to fight for recognition, so to speak,
among the larger advertisement in the
same issue of the newspaper.

I recommend that the retail druggist
endeavor to adapt or adjust the size
of his advertisements, as well as the
character of the copy and the fre-
quency of insertion, to the circulations,
reputed relative “pulling power,” and
kind of readers of the two newspapers,
if there are two daily newspapers in
his city.

The drug store advertiser who feels
that he can afford to use only one of
the newspapers published in his com-

‘munity, should not make the capital

mistake of selecting the one with the
lower rate, unless by some paradox,
it has proved to be the better of the
two advertising mediums for his par-
ticular business.

I can assure my druggist friends
from many years of experience as a
newspaper advertising manager that
the rate of the well-established news-
paper that carries the greater bulk of
retail advertising reflects fairly its
value to the local merchants.

A druggist may be excused for being
unable to make a correct decision as
to the probable actual value to his
business of some supplementary device
of publicity, such as car cards or mo-
tion-picture slides, ‘but there would
seem to be no reason why he cannot
discriminate judiciously in his choice
between the newspapers of his city
when he knows that he cannot afford
to utilize them all. :

Whenever two mediums are em-
ployed, either concurrently or alter-
nately, a special effort should be made
to make each advertisement conform
to the character of each newspaper's
circulation—that is, to the type of read-
ers, their purchasing power, social
status, buying habits and so forth.

Obviously, if both dailies or week-
lies in a two-paper field reach, for the
most part, the same set of readers—
a situation that is entirely probable in
a small city having only one morning
paper and one evening paper —it is
neither necessary nor economically de-

sirable to advertise in both mediums
at the same time.

Both papers may be virile advertising
mediums, but in that case, the best
judgment of experienced advertising
counsel would be to split the annual
appropriation between the two medi-
ums, always using them in alternation.

It is a lazy man’s expedient, to say
the least, when the druggist publishes
the same advertisement in both papers
at the same time regardless of its suit-
ability to immediate purchasing re-
quirements or the character of the
two circulations.

The drug store advertiser who per-
mits himself to fall into this perfunc-
tory and expensive habit of advertising

complicates the problem of tracing re- ,

sults from each paper, and may even
be the unwitting cause of reducing the
results obtainable, because such an in-
judicious policy of placing advertising
handicaps the newspapers in delivering
results to the fullest degree of their
potential powers for producing sales.

For straight merchandising exploita-
tion, adopt the positive appeal—not the
negative. By this, I mean advertise to
the well rather than to the ill, when
striving to stimulate business in gen-
eral.

The well are the persons who buy
and consume the most utilitarian goods
and luxuries, and they must necessarily
care for the ailing. Of course, the pre-
scription function of the store should
have due consideration by means of oc-
casional advertisements devoted en-
tirely to the professional aspects of the
business.

For how else can any druggist foster
the belief on the part of society, and
the claim on the part of the profession,
that “Your Druggist Is More Than a
Merchant?”

It is possible to make a drug busi-
ness well known with very little ex-
ploitation of the prescription depart-
ment, but it is hardly likely that such
a store will ever become a symbol of
pharmacy in the higher significance of
the term.

Making the store well known as a
real drug store should be the transcend-
ent motive of the intelligent druggist’s
local advertising, because the advertis-
ing of such a dual commercial-profes-
sional business enterprise must accen-
tuate favorable reputation as well as
professional prestige in order to be 100
per cent. effective in attaining the
proper ideals of publicity and’ business
practice of the real drug store.

The drug store advertiser who does
not accept this view of his publicity
relations with the public (and I may
comment here that the typical cut-price
demons are examples of those druggists
who apparently do not) may succeed in
making money, but as a rule, there is
little to distinguish his drug business

from the racket or variety store, so far
as.its place in public esteem is con-
cerned.

For this reason, incidentally, news-
paper advertisements for the modern
pharmacy should always be character-
ized by A higher class typographical
complexion, so to speak, than the ad-
vertisements of meat markets and hard-
ware stores,

Dignity and personal prestige should
never be overlooked even in price ad-
vertising, and bizarre effects in typo-
graphical display, as well as bombastic
or extravagant representations in the
copy used, should always be avoided.

In advertising, of all things, truth is
the mother of conviction, and the truth
always gains force by simplicity and
clarity of presentation—remember that
in writing newspaper copy.

I advise maintaining a scrapbook of
all the store’s newspaper advertise-
ments, and possibly, another scrapbook
of effective advertisement gathered
from the general field of retail drug
advertising.

Such a scrapbook will serve as an
inspirational guide to the publicity pol-
icies and practices of other successful
druggists, but while the basic merchan-

dising ideas of conspicuously success- *

ful retail drug advertisers may, with
perfect legality and propriety, be adapt-
ed to the druggist’s business promo-
tion plans the temptation to reproduce
the same copy should always be re-
sisted.

Originality of expression is the glori-
ous sparkle of all real advertising copy,
and yielding to any temptation that
tends to weaken one’s own merchan-
dising intuition or capacity for crea-
tive thought, is certain to have a deadly
effect upon the development of ad-
writing aptitude.

Particularly in the case of the indi-
vidually-owned store (and most retail
drug tnterprises are owned by one
man), the local newspaper advertising
of the business should be imbued with
the personality of the proprietor who
is responsible to the public, but it never
can be if he uses ready-written syndi-
cated advertisements, or appropriates
with reckless and unethical abandon,
the copy ideas of other drug adver-
tisers.

The suggested scrapbook of the
druggist’s own advertisements will
prove helpful in several ways. First,
it is useful in checking the publica-
tion’s invoices; second, it becomes a
permanent reference record of the en-

tire year’s publicity and merchandising

program. ;

Another thought: Occasionally, it is
desirable to repeat one of the pub-
lished advertisements, with slight mod-
ifications such as dates or prices, and
it is better policy to repeat an unusually
strong piece of copy than to insert an

 

217 Eugene St.

 

HOEKSTRA’S

Cream of Uniform Quality

ICE CREAM

An Independent Company
Phone 30137

Grand Rapids, Mich.

 

i
{
j
}
i

July 8, 1931

MICHIGAN TRADESMAN

 

.

27

 

inferior piece of copy, scribbled off in
a rush, on one of those irfevitable oc-
casions when the druggist feels that he
“simply can’t write a good advertise-
ment to-day.”

Regular changes of copy, inserted on
a definite pre-arranged schedule, are
the rule with all progressve retail ad-
vertisers to-day, but an_ especially
strong piece of copy will always pro-
duce good results upon repetition after
a reasonable lapse of time.

However, several successive inser-
tions of the same advertisement are
bound to have the effect of dissipating
public interest in the advertising mes-
sages of the drug store.

Assuming that one knows the ele-
mentary principles of the preparation
of effective retail advertising copy, it
still requires good judgment to know
what goods to exploit, when to adver-
tise them, and which of several medi-
ums is best in which to place the an-
nouncement at the particular time for
maximum returns.

Selecting the right merchandise of-
ferings for to-day’s advertisement, has
a great deal to do with the effective-
ness in the sense of immediacy and
quantity of sales derived from it.

The factors of seasonableness and
timeliness, which are primary influences
in the salability of a great deal of drug
store merchandise, should always be
kept in mind.

The word “cheap” should have no
place in the druggist’s advertising vo-
cabulary if the intended meaning is to
describe an offering as an extra good
value. Incidentally, the word “bar-
gain” has been so abused in some lines
of retail trade that the term “good
value” doubtless has a more convincing
ring with the public of to-day.

Above all things, the druggist should
not create the impression that his store
is a “cut-rate pharmacy.” That angle

of appeal for patronage always tends
to create traders—not customers, and
is inimical to the professed scientific
prestige of the pharmacist’s calling.

The entire stock of the drug store
should ‘be plainly marked at all times
with the original, normal selling prices,
so that customers can see plainly that,
when the druggist advertises special
prices, that the reductions claimed are
genuine, not mythical.

In conclusion, in order to make a
drug store well and favorably known
in its field, the physical store itself
should bear out the right impression of
quality merchandise and maximum ca-
pacity for modern service to the public.

In my travels about the country, I
have found this impression virtually
destroyed, in the cases of hundreds of
really good drug stores operating in
rural and urban communities, because
of antiquated and nondescript or dilap-
idated signs on the exterior of the busi-
ness establishment.

Another common dereliction of drug
stores in this class is lack of effective
illumination at entrances and in display
windows—a sort of unwitting and as-
suredly profitless distinction between
the urban and metropolitan drug store

When one considers the small cost
of up-to-date exterior signs, and the
far-reaching influence of exterior signs
—not as mere physical marks of iden-
tification, but also as_ psychological
symbols of the progressiveness of a
retail store—it is difficult to understand
how any druggist, no matter where his
store is located, can be so short-sighted
and derelict as to tolerate old-fashioned
weather beaten signs, or store fronts
that have not been treated to a coat
of paint for fifteen years.

And speaking of exterior illumination
and window lighting effects, many
druggists operating in small cities, ap-

(Continued on page 31)

 

PICNIC SUPPLIES,

Grand Rapids

Seasonable Merchandise
Base Balls, Indoor Balls, Golf Balls
GOLF SUPPLIES—Clubs, Bags, Etc.
TENNIS SUPPLIES—Balls, Rackets, Etc.
INSECTICIDES. ROGERS HOUSE PAINT
ROGERS BRUSHING LAQUER

WALL PAPER CLEANERS
SODA FOUNTAIN SUPPLIES
KODAKS AND FILMS

MOTH KILLERS — ANT KILLERS
BATHING SUPPLIES — FOOD JUGS
SPONGES — CHAMOIS — ETC.

Complete Sample Line Always on Display
Hazeltine & Perkins Drug Co.

Michigan

PAINT BRUSHES

Manistee

 

 

 

WHOLESALE DRUG PRICE CURRENT

 

Prices quoted are nominal, based on market the day of issue.

Acids
Boric (Powd.)-. 10 @ 20
Boric (Xtal) -.10 @ 20
Carbolic -------- 38 @ 44
@tirte 22 44 @ 60
Muriatic ----.-- 3%@ 8
Nittie =... 9 @ 15
Oxalc .--. 15 @ 26
Sulphuric --..-- 3%@ 8
Tartaric =. 43 @ 55
Ammonia

Water, 26 deg... 07 @
Water, 18 deg... 06 @ 15
Water, 14 deg... 5%@
Carbonate ----.-- 20 @
Chloride (Gran.) 08 @ 18

Balsams
Copaiba -—.------ 1 00@1 25
Fir (Canada) -. 2 75@3 00
Fir (Oregon) -- 65@1
Pera 2250257 o- 2 50@2 75
Tolu 22222 2 00@2 25

Barks
Cassia (ordinary)- 25@ 30
Cassia (Saigon) -. 40@ 60
Sassafras (pw. 50c) @ 40
— Cut (powd.)
3

  

eae 20@ 30
Berries

@ubeb =. @

Biah 22 @ 2

Juniper -- _-- 10@ 20

Prickly Ash ---... @ 50
Extracts

Licorice =.-...---- 60@ 75

Licorice, powd. .. 60@ 70
Flowers

Arnica 222-2 75@ 80

Chamomile Ged.) 35@ 45
Chamomile Rom. @ 9

Gums
Acacia, Ist -....- @ 60
Acacia, 2nd -...- @ 5&0
Acacia, Sorts ~... 40

25@
Acacia, Powdered 30@ 40
Aloes (Barb Pow) 35@ 45d
Aloes (Cape Pow.) 25@ 35
Aloes (Soc. Pow.) 75@ 80

Asafoetida --.... 50@ 60

Pow. 22203. @
Camphor -...---- 87@ 96
Guaiae 68 @ 60
Guaiac, pow’d --- @ 70
Kino: 22222. @1 25
Kino, powdered_- @1 20
Myrrh .. 22 @1 15
Myrrh, powdered @1 25
Opium, powd. 21 00@21 50
Opium, gran. 21 00@21 50
Shellac, Orange 40@ 60
Shellac, White 55@ 70
Tragacanth, pow. 1 25@1 50
‘Tragacanth J... 2 WU@2 35
Turpentine ~_. @ 2

Insecticides

Arsenic 2 71@ 20

Blue Vitriol, bbl. @ v7
Blue Vitriol, less 08@ 15
Bordea. Mix Dry 10%@ 21
Hellebore, White

powdered -..... 15@ 25
Insect Powder.{. 30@ 40
Lead Arsenate, Po. 11 @25
Lime and Sulphur

ee OGG 24
Paris Green -... 2%@ 46
Leaves
Buchu 2... @ 50
Buchu, powdered @ 60
Sage, Li nen 25@ 30
Sage, % loose —. @ 40
Sage, powdered__ @ 35
Senna, Alex. _... 60@ 175
Senna, Tinn. pow. 30@ 35
Uva Ural 2.00 20@ 2%
Olis

Almonds, Bitter,

true ooo 7 60@7 7
Almonds, Bitter,

artificial ..____ 3 00@3 25
Almonds. Sweet.

true. 1 50@1 80
Almonds, Sweet,

imitation —-... 1 00@1 25
Amber, crude -. 75@1 00

Amber, rectified 1 50@1 75

 

   
 

Cotton Seed -_.. 1 25@1 50
Cubebs -..-.... 5 00@5 25
4 4 2
1 25@1 50

Hemlock, pure... 2 00@2 25
Juniper Berries. 4 50@4 75
Juniper Wood ~ 1 50@1 75
Lard, extra -... 1 55@1 65
Lard, No. 1 -... 1
Lavender Flow... 6
Lavender Gar’n. 1
Lemon 2
Linseed, boiled, bbl. @ 78
Linseed, raw, bbl. @

Linseed, bld., less 85@ 98
Linseed,-raw, less 82@ 95
Mustard, artifil. os. @ 30

Rose, pure ____ 13 50@14

Rosemary Flows 1 50@1

Sandelwood, B.
boo 12 60@12 75

Neatsfoot - .... 1 25@1 35
Olive. pure -... 8 00@5 00
Olive, Malaga,
yellow -....__ 3 60@8 00
Olive, Malaga, .
green 2020 2 85@3 25
Orange, Sweet 6 00@6 25
Origanum, pure. @2 60
Origanum, com’] 1 00@1 20
Pennyroyal -_.. 3 25@3 50
Peppermint -... 4 50@4 75
00
15

Sassafras, true 2 00@2 25
Sassafras, arti’l 75@1 00
Spearmint ~..___ 5 00@5 25
SPern ea 1 25@1 50
Tany 222 6 00@6 26
Tar USP... =. 65@ 75

Turpentine, bbl. _. @
Turpentine, less 71@ 84
Wintergreen,

leaf

ee 6 00@6 25
Wintergreen, sweet
birch 2... -r- 3 00@3 25
Wintergreen, art 75@1 00
Worm Seed ____ 6 00@6 26
Wormwood .. 10 00@10 25
Potassium
Bicarbonate ____. 35 40
Bichromate  _____ 15 25
Bromide ...______ 69@ 85
Bromide 2.205)" 64 71

Chlorate, gran’d_ 21 28

Chlorate, powd. 16 23

OF Xtal 2 ie 24
Cyanide -______ 90
lodide _.. 4 34@4 6565

Permanganate __ 224%@ 235

Prussiate, yellow 35@ 45

Prussiate, red _. 70@ 75

Sulphate ________ 5@ 40
Roots

Alkanet ~._______ 80@ 40

Blood, powdered. 40 45

Calamus 250 65

oe nes @
Elecampane, pwd. 20M 30
Gentian, powd. _ 2u@ 30
Ginger, African,
powdered  -_____ 20@ 25
Ginger, Jamaica. 40
Ginger, Jamaica, =’
powdered  _.._. 45@ 60
Goldenseal, pow. 3 00@3 50
Ipecac, powd. __ 4 00@4 60
Licorice 35@
Licorice, powd.__ 15@ 25
Orris, powdered. 35@ 40
Poke, Powdered 25@ 40
Rhubarb, powd. __ @1
Rosinwood, powd. @ 60
Sargaparilla, Hond.
ground -..._.___

@1 10
Sarsaparilla, Mexic. @ 60
Squills 85 40

Squills, powdered 700 80

 

Tumeric, powd... 20@ 25
Valerian, powd. _. @ 60
Seeds
Anigg 2002 20@ 30
Anise, powered @ 35
Bird. ig _ 13@ 17
Canary: 10@ 15
Caraway, Po. 30 25@ 380
Cardamon ______ 2 25@2 50
Ca nase pow. .30 15@ 325

Seas 20
Fennell 2 20@ 30
OR oS %@ 15
Flax, ground _. 6%@ 15
Foenugreek, pwd. 15@ 25
Hemp =. 8@ 16
Lobelia, powd. __._. @1 100
Mustard, yellow 10@
Musard, black... 20@ 35
‘ates ‘Saas 2 39 re
uince iota
Sabadilla oo 5

Sunflower _______ 12 18
Worm, American 25@ 30
Worm, Lavant _ 6 50@7 00

Tinctures
Aconite -....._... @1 80
Aloea: 2222 @1 &6
Asafoetida ______ @2 28
Arviiea 22. @1 60
Belladonna _______ @1 4
Benzoin _.._______ @2 28

Benzoin Comp’d_ @2 40

Buchu 2 @2 16
Cantharides  ____ @2 52
Capsicum -.__.._ @2 28
Catechu -....... @1 44
Cinchona -_...... @2 16
Colchicum -..__. @1 80

Wwbebea 22 @2 76
Digitalis -....___ @2 04
Gentian ___.___ oe @1 36

usiag® @2 28

  

Todine  .. .. | @1 25
Iodine, Colorless_ @1 50
Tron, Clo. ...____ @1 56
King, 2222 @1 44
Myrrh @2 52
Nux Vomica ____ @1 80

ae a @5 40
Opium, Camp. __ @1 44
Opium, Deodorz’d @5 40
Rhubarb ________ @1 92

Paints

Lead, red dry __ 13% @13
Lead, white dry i34O130
white oil 13%@13%
Ochre, yellow bbl. @ 2%
Ochre, yellow less 3@ 6
Red Venet’n Am. 3%@ 7
Red Venet’n Eng. 40 8

Putty 0 5@ 8
Whiting. bbl. ___ 6 4%
Whiting ________ 5% @10
Rogers Prep, __ 3 45@2 65
Msceillaneous
Acetanalid ______
Alum) 2 069 ia
— pone: and
Sround -...1... 0
a rg Subni- 7;
EG
Borax xtal or eae
powdered ______
Cantharides, po. 1 2501 bo
aa eee 2 72@2 82
Cupsicum, Dow’d 42@ 565
armine -.____ 8 00@9 00
Cassia Buds ____ 20@ 30
Clovés 35 45

Chalk Prepared
Chloroform a a6

eee 47
Choral Hydrate 1 a0at te
Cocaine ______ 12 85@13 50
Cocoa Butter ____ 45@ 90
Corks, list, less 30710 to
40-
Copperas ________ 3%@ er

Copperas, Powd. 4
Corrosive Sublm 2 ooo2 30
Cream Tartar -- 35 46
Cuttle bone aoa 46 60
Dextrine ________ 6% 16
Dover's Powder 4 0Uu@4 60
kKmery, All Nos. 10 16
Bmery, Powdered 16
Epsom Salts, bbls, @03%
psom Salts, less 3%@ 10
Ergot, powdered __ 4 00
lake, White ___ 15@ 20
Formaldehyde, Ib. 09@ 35
Gelatine ___-_ | 60@ 70
Glassware, less 55%
Glassware, full case 60%.
Glauber Salts, bbl. @v2%
Glauber Saltg less 04@ 10
Glue, Brown ____ 20@ 30
Glue, Brown Grd 16@ 22
Glue, White ____ 27% 36
Glue, white grd. 2g
es 1

   

Glycerine 7%@ 4

0
Hops ____ =. 2h 95
Iodine __ -- 6 45Q@7 00
Iodoform _______ 8 00@8 30
Lead Acetate _ 17@ 2%
Maeeq: 0 a 1 6&0
Mace powdered__ gi 60
grea ~------. 6 50@7 20

Orphine ____

Nae vee 13 58@14 33

Nux Vomica, pow. 16 ps

Pepper, Black, 3
Pepper, White v. A $
Pitch, Burgundy_ 10@ 20
Quassia _____ | 12@ 16
Quinine, 6 oz. cans @ 6
Rochelle Salts __ 23@ 35
Saccharine _____ 2 60@2 76
Salt Peter ______ 11@ 33
Seidlitz Mixture 380@ 40
Soap, green ____ 15@ 30
Soap, mott cast ee
Soap. white Castile,
a Cage @15 00
oap, white Castile
ae bar _ @1 60

ae 8

— Bicarbonate 3%@ 10
Spirits Camphor 20
Sulphur, roll ____ ‘o it
Sulphur, Subl. __ 4%@ 10
Tamarinds ______ 20@ 26
Tartar Emetic __ 70@ 1%
Turpentine, Ven. 50@ 16

Vanilla Ex. pure 1 60 20
Venilla Ex. pure 2 253 60
Zine Sulphate __ 06@ 11

Webster Cigar Co.
Websterettes oreee
Cincos

eee 33 5
Webster Cadillacs __ 75 00
Golden Wedding

Panatellas ________ 75 00
Commodore _______ —-— 95 00

 

 

 

 

 

 

 

 

 

 

28 MICHIGAN TRADESMAN July 8, 1931
Cut. No- 10 ..__.._... 10 25 CHEWING GUM Pet, Tall. 2222025 3 65
Cat mo 2 215 A Black Jack -... 65 Pet, Baby, 8 oz. ____ 3 65
= ion “ . a . Gat No: t 2. 1 45 Acne Rendbersy -—-- . ier sag Pan 3 65
ese quotations are care corrected wee within six hours of mailing Pride of Michigan __175 Adams Dentyne ------ orden’s Baby ------ 3 65
: _ y ; : ys ‘i Marcellus Cut, No. 10. 8 25 Adams Calif. Fruit -- 65
and are intended to be correct at time of going to press. Prices, however, are Adams Sen Sen ----__- 65 cinaee
i i ill 1 i si Beeman’s Pepsin ------ 65
liable to change at any time, and merchants will have their orders filled at mar Seca: ec ee 399 Beechnut Wintergreen. Airedale --.________ 35 00
ket prices at date of purchase. For price changes compare with previous issues — Small, No.2... 300 Beechnut Pepperimint_- oe — — 50
; — Fancy Small No. 2-245 Doubiemint ----.------ 65 Robert: Emmett --_- 75 00
e a a = 2 = Peppermint, Wrigleys -. 65 Tom Moore Monarch 76 00
ADVANCED DECLINED arco, W ut, No. 10- 6 Spearmint, Wrigleys -. 65 Webster Cadillac ___. 75 00
Marcel. Whole, No. 24% 1 85 Juicy Fruit _.__-__--_- 65 bens a Foil_. 75 00
igley’ i 65 ebster Knickbocker 95 66.
Pork Canned Corned Beef Carrots a — es 65 Webster Albany Foil 95 00
Diced, No. 2 —------- 1 30 Bering Apollos ______ 95 00
Diced, No. 10 -.-.---- 7 00 Bering Palmitas __ 115 00
Bering Diplomatica 115 0¢
Corn Bering Delioses ____ 120 06
Golden Ban., No. 3_. 3 60 Bering Favorita -.__ 135 0¢
Golden Ban., No. 2--1 90 Bering Albas ______ 150
eee a CANNED FISH — Ban., . 10_10 .
LLED OATS ; : ittle Dot. No. 2 ----17
Parsons, 64 oz. ~----- 95 eae Brand Clara Ch’der, 10% oz. 136 [Little Quaker, No. 2 1 70 CONFECTIONERY
aces 3 35 Clam Chowder, No. 2.275 [Little Quaker. No. 11 35 Stick Candy Pails

    
 

24, 3 Ib. 6 25
10 Ib. pails, per doz. 9 40
15 lb. pails, per doz. 12 60
25 Ib. pails, per doz. 19 15
25 lb. pails, per doz. 19 15

APPLE BUTTER
Quaker, 24-21 oz., doz. 2 10
Quaker, 12-38 0z., doz. 2 35

BAKING POWDERS
Arctic, 7 oz. tumbler 1 35
Royal, 2 0z., doz. ---- 93
Royal, 4 oz., doz. -—- 1 80
Royal, 6 oz., doz. ---- 2 45
Royal, 12 oz., doz. ---- 4 80
Royal, 2% Ibs., doz.-. 13 75
Royal, 5 Ibs., doz._--- 24 50
KC, 10c size, 8 oz. -- 3 70
KC, 15c size, 12 oz. -- 5 50
KC. 20c size, full lb.-_ 7 20
KC. 25c size. 25 oz. -. 9 20
KC, 50c size, 50 oz. -- 8 80

Cc. 5 Ib. size ~----—-- 6 85
C, 10 Ib. size ---.-- 6 75

BLEACHER CLEANSER
Clorox, 16 oz., 248 -- 8 8
Lizzie, 16 oz., 126 .--- 2 16

BLUING
Am. Bali.36-1 oz.,cart. 1 00
Boy Blue, 36s, per cs. 2 70

BEANS and PEAS
100 lb. bag
Brown Swedish Beans 9 00
Dry Lima Beans 100 Ib. 8 15
rinto Beans -------- 9 2
Red Kadney Beans
White H’d P. Beans 5 00
Bla, ck Eye Beans --
Split Peas, Yellow -- 5.60
Split Peas, Green --.. 6.60
Scotch Peas ---------- 4 50

BURNERS
Queen Ann, No. 1 and

2 io. 2 1 36
White Flame, No. 1

and 2, doz. -------- 2 26
BOTTLE CAPS
Obl. Lacguor, 1 gross
pkg., per gross ---. 16

BREAKFAST FOODS
Kellogg’s Brands.
Corn Flakes, No. 136 2 85
Corn Flakes, No. 124 2 85

No. 234 ...—--. : 70

Bran Flakes. No. 602 1 50
Rice Krispies, 6 0z.°- 2 25
Rice Krispies. 1 oz. .. 1 10

Kaffe Hag, 12 1-lb.
eens 6 6 15
All Bran, 16 oz. --=-- 2 25
All Bran, 10 oz. ------ 2 70
All Bran, % oz. ---- 2 90
BROOMS
Jewell, doz. ---------- 5 25

Standard Parlor, 23 Ib. 7 50
Fancy Parlor, 23 Ib... 8 75
Ex. Fancy Parlor 25 Ib. 9 00
Ex. Fey. Parlor 26 Ib. 9 50
TN ete 1 75
Whisk, No. 3 -------- 2 25

a

Instant Flake. sm., 248 1 80
Instant Flake, sm., 48s 3 60
Instant Flake, lge., 18s 3 40
Regular Flake, sm., 24s 1 80
Regular Flake, sm., 48s 3 60
Regular Flake, lg., 188 3 40
China, large, 12s ---- 316
Chest-o-Silver, lg., 128 3 25

Post Brands.
Grape-Nuts, 24s ------ 3 80
Grape-Nuts, 100s ---- 2 75
Instant Postum, No. 8 5 40
Instant Postum, No. 10 4 50

Postum Cereal, No. 0 2 25
Post Toasties. 368 -- 2 85
Post Toasties, 248 -- 2 85
Post’s Bran, 24s --—- 2 70
BRUSHES
Scrub
Solid Back, 8 in. ---- 1 50
Solid Back, 1 in. ---- 1 75
Pointed Ends -------- 1 25
Stove
Shaker -------—------ 1 =
No. 50 _------------ = 4 =
Peerless --------------
Shoe
No. 4-0 --------------- 2 .
No. 2-0 -------------- 3
BUTTER COLOR
Dandelion -~----------- 2 85
CANDLES
Electric Light, 40 lbs. 12.1
Plumber, 40 Ibs. ----- 12.8
Paraffine, 6s --------- 4%
Paraffine, 12s ------- a”

Wicking --------------
Tudor, 6s. per box -- 30

CANNED FRUITS

Hart Brand
Apples
No. 10 ---------------- 5 75
lackberries
No. 2 = Eee 3 35
Pride of Michigan ---- 3 25
Cherries
Mich. red, No. 10 ----11 15
Red, No. 10 ---------- 12 00
Red, No. 2 ---------- 415
Pride of Mich. No. 2-- 3 65
Marcellus a 3 10
Special Pie ---------- 2 60
Whole White -------- 3 25
Gooseberries
No. 10 8 00
Pears
19 oz. glass ~---.-------

Pride of Mich. No. 2% 3 60

Piums
Grand Duke, No. 2%-- 3 25
Yellow Eggs No. 2%-- 3 25

Black Raspberries
No. 22
Pride of Mich. No. 2-- 3 25
Pride of Mich. No. 1-- 2 35

Red Raspberries
No. 2 _. 4 60
Nod 22 __ 3 15
Marcellus, No. 2 ------ 3 60

Pride of Mich. No. 2-- 4 00

Strawberries

 

Clams, Steamed. No. 1
Clams, Minced, No. %
Finnan Haddie, 10 oz.
Clam Bouillon, 7 oz...
Chicken Haddie, No. 1
Fish Flakes. small —_
Cod Fish Cake, 10 oz.

Bo BS pt DS tO 68 DO GS BO
on
o

Cove Oysters, 5 oz. .. 60
Lobster, No. %, Star 2 yu
Shrimp, 1, wet 15

Sard’s, % Oil, Key -. 6 lv
Sard’s, % Oil, Key  _. 5 06
Sardines, % Oil, k’less 4 75
Salmon, Red Alaska. 3 76
Salmon, Med. Alaska 2 8§
Salmon, Pink, Alaska 1 35
Sardines, Im. \%, ea. 10@22
Sardines, Im., %, ea. 25
Sardines, Cal. -. 1 35@2 25
Tuna, % Curtis, doz. 2 65
Tuna, %s, Curtis, doz. 1 80
Tuna, % Blue Fin _. 2 00
Tuna, is, Curtis, doz. 4 75

CANNED MEAT
Bacon, Med. Beechnut 2 70

Bacon, Lge. Beechnut 4 50
Beef, No. 1, Corned -_ 2 50
Beef No. 1, Roast _- 3 00
Beef, 2% oz., Qua., sli. 1 35
Beef. 4 oz. Qua. sli. 2 25
Beef, 5 oz., Am. ced 3 60
Beef, No. 1, B’nut, sli. 4 50
Beefsteak & Onions, s 3 70
Chili Con Car., 1s -.. 1 35
Deviled Ham, %s ---. 1 50
Deviled Ham, %s ---. 3 85

Hamburg Steak &
Onions, No. 1 -.--. 3 15
Potted Beef, 4 oz. _.-. 1 10
Potted Meat, 4% Libby 52
Potted Meat, % Libby 90
Potted Meat, % Qua. 8
Potted Ham, Gen. % 1 46
Vienna Saus. No. % 1 36
Vienna Sausage, Qua. 30
Veal Loaf, Medium -_- 2 25

Baked Beans

Campbells —._____.___. 0
Quaker, 16 oz. ~----.-- 16
Fremont, No. 2 ------ 1 25
Snider, No. 1 ~--.--.- 1 10
Snider, No. 2 ~----.-- 1 25
Van Camp. small -_.._ 90
Van Camp, med. ---. 1 46

CANNED VEGETABLES
Hart Brand

Baked Beans
Medium, Plain or Sau. 15
No. 10, Sauce -------- 5 60

Lima Beans
Little Dot, No. 2 --- 3 10
Little Quaker, No. 10-13 25
Little Quaker, No. 1 -- : -

Baby, No. 2
Baby. No. 1 ____-__--. 1 80
Pride of Mich. No. 1-. 1 55
Marcellus, No. 10 -_-- 8 76
Red Kidney Beans
No, 10 2... ee
No. 8 22.0205 3 70
No 3 4 1 30
No.) 2 90
String Beans
Little Dot. No. 2 ---- 3 20
Little Dot, No. 1 ---- 2 40

Little Quaker, No. 1-- 1 90
Little Quaker, No. 2 _- 2 90
Choice Whole, No. 10-12 75
Choice Whole, No. 2. 2 50
Choice Whole, No. to 70

   

Cut, No. 1 1
Pride of Mich. No. 2__ 1 75

Marcellus, No. 2 -.-. 1 50
Marcellus, -No. 10 ---. 8 25
Wax Beans
Litlet Dot, No. 2 ---- 2 75
Little Dot, No. 1 -.-. 1 90

Little Quaker, No. 2_. 2 65
Little Quaker, No. 1 1 80
Choice Whole, No. 1012 50
Choice Whole, No. 2_- 2 50
Choice Whol. No. 1_. 1 75

Country, Gen., No. 1_.1 36
Country Gen., No. 2.. 1 70
Pride of Mich., No. 5 5 2u
Pride of Mich., No. 2. 1 70
Pride of Mich.. No. 1. 1 25
Marcellus, No. 5 ---. 4 30
Marcellus, No. 2 ---. 1 40
Marcellus, No. 1 ---- 1 16
Fancy Crosby. No. 2-- i 70
Fancy Crosby, No. 1. 1 45

Peas
Little Dot. No. 1 ---. 1 70
Little Dot, No. 2 --.. 2 50
Little Quaker, No. 10 12 00
Little Quaker, No .2.. 2 35
Little Quaker, No. 1_. 1 60

Sifted E. June, No. 10-10 00
Sifted E. June, No. 5. 5 75
Sifted E. June, No. 2-- 1 85
Sifted E. June, No. 1-_ 1 40
Belle of Hart, No. 2.. 1 85
Pride of Mich.,. No. 10 8 75
Pride of Mich., No. 2__ 1 65
Marcel., BE. June, No. 2 1 40
Marcel., E. June, No. 5 4 50
Marcel., E. Ju., No. 10 7 50
Templar E. J., No. 2 1 323%
Templar E. Ju., No. 10 7 00

Pumpkin
No: 8 50
no: 2h 1 75
NO: 2 1 40
Marcellus, No. 10 -.-. 4 50
Marcellus, No. 2% --- 1 40
Marcellus No. 2 -_-.- 1 15
Sauerkraut
Ne 2 00
Oe. ee ee 1 60
Me: 8 2 1 25
Spinach
mo; 24 2 60
NO 6 2 a ke
Squash
Boston, No. J -----_ .. 1 80
Succotash

Golden Bantum, No. 2 2 60
Little Dot, No. 2 ---- 2 35
Little Quaker ~-..-___ 2 25
Pride of Michigan -- 2 10

Tomatoes
IND. 40 5 80
No 84: 2. 2 2
MA 2 2 1 65
Pride of Mich., No. 2% 2 10
Pride of Mich., No. 2.-1 40

CATSUP.,
Beech-Nut, small ---- 1
Beech-Nut, large -... 2
Lily of Valley, 14 oz.__ 2 26
Lily of Valley, % pint 1
Sniders, 8 oz. ~------. :

Sniders, 16 oz. -.-... 2 36
Quaker, 10 oz. ~--.-. 1 35
Quaker, 14 oz, -----. 80
Q . Galion Glass 12 00

Quaker, Gallon Tin __ 7 26

CHILI SAUCE

 

Lilly Valley, 14 oz. __ 3 25
OYSTER COCKTAIL
3

Sniders, 16 oz. ----__ 15
Sniders, 8 oz. --_---. 2 20
CHEESE
Roquoefert 60
Wisconsin Daisy ..--- aad
Wisconsin Flat  -___..-._ 17
New York June —____._ 27
Sap Saeo oo 40
Pn 18
Michigan Flats .....___ 17
Michiga Daisies -______ 17
Wisconsin Longhorn __ 17
Imported Leyden ______ 28
1 Ib. Limberger —______ 26

Imported Swiss -___.._ 58
Kraft Pimento Loaf __ 25
Kraft American Loaf _. 23
Kraft Brick Loaf —_____ 23
Kraft Swiss Loaf -_____ 35
Kraft Old Eng. Loaf__ 44
Kraft, Pimento, % Ib. 2 00
Kraft, American, % Ib. 2 00
Kraft, Brick, % ib. __ 2 00
Kraft Limburger,% Ib. 2 00

*

 

Droste’s Dutch, 1 Ib._. 8 50

a

Droste’s Dutch, % Ib. 0
Droste’s Dutch, %

Droste’s Dutch, 5 lb. 66

Checolate Apples ---.. 4 5
Pastelles, No. 1 -_-- 12 $0
Pastelles, % Ib. --.--. 6 60
Pains De Cafe ~------ 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles ---.-- 2 15
1 lb. Rose Tin Bon
Ne 8 00
7 oz Rose Tin Bon me
{

Soe
13 oz. Creme De Cara-
we 2 13 20
12 oz. Rosaces am
¥% lb. Rosaces —
1% lb. Pastelles -..... 3 40
Langnes De Chats -. 4 80

 
  
  

CHOCOLATE
Baker, Caracas, %s ---- 37
Baker, Caracas, 4s --.. 35

SLOTHES LINE
Bemp, 50 ft. -.. 2 00@2 25
Twisted Cotton,

of... — 1 80@2 25
Braided, 50 ft. --.--__ 2 25
Sash Cord -...-- 2 50@2 75

COFFEE ROASTED
Blodgett-Beckley Co.
Old Master 40

ween oe

 

Lee & Cady
1 ib. Package
Breakfast Cup ------- 20
cuperty olT
Quaker Vacuum -.--.. 33
MNedrow 2s 29
ee
Bene 27
mnperial 39
Majestic -.-..___._... 30%

Boston Breakf’t Blend 25
McLaughlin’s Kept-Fresh

Mi
pI vic

   

Coffee Extracts

M. Y., per 100 __..--. 12
Frank’s 50 pkgs. -. 4 25
Hummel’s 50 1 ib. 10%
CONDENSED MILK
Leader, 4 doz. —_-___ 7 00
Eagle, 4 doz. _......_ 9 00

MILK COMPOUND
Hebe, Tall, 4 doz. -..
Hebe. Baby, 8 doz. -.
Carolene. Tall, 4 doz.

 

Carolene, Raby ------
EVAPORATED MILK
Page Tal 2 3 65

Page, Baby ..._.__..__ 3 65
Quaker, Tall, 10% oz. 3 30
Quaker, Baby, 2 doz. 3 30
Quaker, Gallon, % doz. 3 30
Carnation, Tall, 4 doz. 3 65
Carnation, Baby, 8 dz. 3 65
Oatman’s Dundee, Tall 3 65
Oatman’s D’dee, Baby 3 65
Every Day, Tall ---- 3 60
Every Day, Baby _. 3 40

Pure Sugar Sticks-600c 4 00
Big Stick, 20 lb. case 17
Horehound Stick, 5 lb. 18

Mixed Candy

Kindergarten _________

Leader J ae 3
French Creams ________ 14
Paris Creams __________ 15
aipiter 10
Fancy Mixture ________ 17

Fancy Chocolate
: 5 Ib.
Bittersweets, devtex te
Milk Chocolate A A 1 65
: ~era N cege te fie! 1 50
ocolate Nut Ro -
Blue “een ntact i $0
um Drops
Champion Guo o

  

Challenge Gums __ a i3
Jelly Strings __ 16
Lozenges Pails

A. A. Pep. Lozenges 15
A. A. Pink Lozenges ~~ 15
A. A. Choc. Lozenges__ 15

Motto Hears t__.....__ 18
Malted Milk Lozenges __ 21
Hard Goods Pails

Lemon Drops

~----- =. 17
O. F. Horehound ;
Anise Squares oom =

Peanut Squares -----~~ is
ough Dro
Putnam's eC re
Smith Bros 1 50
Paden 1 50
: Specialties
Pineapple Fudge ______ 18

Italian Bon Bons ______ 17
Banquet Cream Mints__ 23
Silver King M.Mallows 1 15
Handy Packages, 12-10e 75

COUPON BOOKS
50 Economic grade 2 66
100 Bconomic grade 4 50
500 Hconomic grade 20 00
1000 Economic grade 37 50
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 lb. boxes ... sas 00

DRIED FRUITS
Apples
N. Y. Fey., 50 lb. box 13

N. ¥. Fey., 14 oz. pkg. 1
Apricots
Evaporated, Choice _.._ 17
Evaporated, Fancy __.. 22

Evaporated, Slabs ____.
Citron
£0 Ib. bow: 36
Currants
Packages, 14 oz. ______ 17
Greek, Bulk, lb. ______ 16%
Dates
Dromedary, 36s ______ 6 75
Peaches
Hivap. Choiee 2... 14
PAnCy als
Peel
Lemon, American ______ 2
Orange, American _____ 28
Raisins
Seeded, bulk ________ 08%

Thompson's s’dless blk 08
Thompson’s seedless,

15 0%: 222k. me
Seeded, 15 oz. ________ 10%

California Prunes
90@100, 25 Ib. boxes__@05%
90, . boxes__@06
. boxes.__.@06%
. boxes._.@07%
. boxes._.@08%
- boxes__.@09%
. boxes_.@12
. boxes__@15
. boxes.__.@17%

bo
—)
®
os
a
be
oe
~
S

18@24,

 

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+ +
4
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i
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4
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i

 

July 8, 1931

MICHIGAN TRADESMAN

 

Hominy
Pearl, 100 lb. sacks __ 3 56

Macaroni
Mueller’s Brands
9 oz. package, per doz. 1 39
9 oz. package, per case 2 20

Bulk Goods
Elbow, 20 Ib. -..-_- 54@7%
Egg Noodle, 10 Ibs. -_ 14

Pearl Barley
SESE Gee Ce eee 00
Barley’ Grits ~~~ ----- 5 a0
Se 3 75

Sage
Mast india 0.0 10
Taploca

Pearl. 100 Ib. sacks __ 09
Minute, 8 oz., 3 doz. 4 05

Dromedary Instant _. 3 50

Jiffy Punch
8 doz. Carton ..___.__ 2 25
Assorted flavors.

FLOUR
Vv. C. Milling Co. Brands
idy White
Harvest Queen ________
Yes Ma’am Graham,
S06 2 20

Lee & Cady Brands

American Eagle ____
Home Baker ___.___.

FRUIT CANS

One

One quart 20. 11 16
Half gallon -___...-..15 40

GELATINE

Jell-O, 3 doz. ___--___ 2 85
Minute, 3 doz.  __-._. 4 05
Plymorth, White -.._ 1 55
Quaker, 3 doz. -..__. 2 25

JELLY AND PRESERVES
Pure, 30 Ih. pails ____ 3 30
Imitatin, 30 lb. pails 1 60
Pure, 6 oz., Asst.. doz. 9vu
Pure Pres., 16 uz., dz. 2 40

JELLY GLASSES
8 oz... per dos... 2...

OLEOMARGARINE
Van Westenbrugge Brands

 

Nucoa, 4 ib, 3 144%
Holiday, 1 Ib. ~----_--. 12%
Wilson & Co.’s Brands

eo
SOrtineG 2 20
Nae 13
Special Rot 2.3. 17
MATCHES
Diamond, 144 box —. 4 25
Searchlight, 144 box__ 4 25
Uhio Red Label, 144 bx 4 20
. Ohio Blue Tip, 144 box 5 uu
Ohio Blue Tip. 720-1c 4 00
*Reliable, 144 _____-- 3.15
*Federal, 144 ___----- 3 95

Safety Matches :
Quaker, 5 gro. case__. 4 25

MULLER’S PRODUCTS
Macaroni, 9 oz. ----.. 2 20

’ Spaghetti 9 oz. -.---- 2 20

Elbow Macaroni, 9 oz. 2 -

. Ege Noodles, 6 oz. ---_ 2
' Ege Vermicelli,

6 oz. 2 20

Egg Alphabets. 6 oz.__ 2 20
Egg A-B-Cs 48 pkgs.__ 1 80
NUTS—Whole
Almonds, Tarragona... 19
aprai, Large 2... 23
Fancy Mixed -- ---_- 22
Filberts, Sicily ------ 20

Peanuts, Vir. Roasted 11
Peanuts, Jumbo, std. 13

 

Pecans, 3, star ---___ 5
, Pecans, Jumbo ------ 40
Pecans, Mammoth -. 50
Walnuts, Cal. -... 27@29
Gickory 22. 07
Salted Peanuts
Pazncy, No Ft 14
Shelled
Almonds Salted -______- 95
Peanuts, Spanish
12> (2D: bage —. 12
Witberts (22 32
Pecans Salted __-.-.... 87

Walnut Burdo -_-.--..
Walnut, Manchurian -_ 65

MINCE MEAT
None Such, 4 doz. -__ 6 47
Quaker, 3 doz. case .. 3 50
Libby. Kegs, wet, lb. 22

OLIVES
4 oz. Jar, Plain, doz.
10 oz. Jar, Plain, doz.
14 oz. Jar, Plain, doz
Pint Jars, Plain, doz.
Quart Jars, Plain, doz.
1 Gal. Glass Jugs, Pla.°
5 Gal. Kegs, each __-_
34 oz. Jar, Stuff., doz.

bo oo bo Ht I OF Do om Do
oo
o

6 oz. Jar, Stuffed doz. 2 25
9% oz. Jar, Stuff., doz. 3 75
1 Gal. Jugs, Stuff., dz. 2 70
PARIS GREEN
ROS ee 34
LL a2
26: and Se 2 30

PEANUT BUTTER

 

Bel Car-Mo Brand
24:1 Ih. Zing 4 35
§ oz.. 2 doz. in case __ 2 65
15 Ib. pails
25 Ib. pails

PETROLEUM PRODUCTS
Including State Tax
From Tank Wagon

Red Crown Gasoline _. 16.7

Red Crewn Ethyl  __.. 19.7
Solite Gasoline  _____ 19.7
In tron Barrels
Perfection Kerosine __ 12.6
Gas Machine Gasoline 39.1
V. M. & P. Naphtha__ 20.8

1SO-VIS MOTOR OILS
In tron Barrels

 

Eight. 200 ThA
Medium 220 77.1
IOAN Y 77.1
Mx. Heavy 2 171
a lari .
;: arine |:

i.

65.1

65.1

65.1
Special heavy ________ 65.1
Extra heavy —--_--_-_- 65.1
Polaring CM’ 20. 65.1
Tranmission Oi] _____ 65.1

Finol, 4 oz. cans, doz. 1 5
Finol, 8 oz. cans, doz. 2 30

 

Parowax, 100 Ib. — __ 7.
Parowax, 40, 1 Ib. __ 7.55
Parowax, 20, 1 lb. —_ 7.
jemdac, 12 pt. cans 3 00
semdac, 12 qt. cans 5 00
PICKLES
Medium Sour
5 gallon, 400 count ._ 4 75
Sweet Small
16 Gallon, 2250 ~-____ 27 00
5 Gallon, 750 ___.___- 9 75
Dilh Pickies
Gal. 40 to Tin, doz.__ 10 25
No. 2% Ting —_._-.-~- 2 25

82 oz. Glass Picked__ 2 25
32 oz. Glass Thrown __ 1 95

DIN Pickles Bulk

& Gab, 200-22 oi
16 Gal., 650 -_________ 11 25
45 Gal., 1300 -.---_-. 30 00

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Battle Axe, per doz. 2 65

Torpedo, per doz. --.. 2 50
POTASH
Babbitt’s, 2 doz. -.-- 2 75

FRESH MEATS
Beef

ee

Top Steers & Heif.
Good St’rs & H’f.
Med. Steers & Heif. -. 12

Com. Steers & Heif. —. 11
Veal

TOD. 2 13

Goog, 2 ee li

Medium 2.0 09
Lamb

Spring Damp 22 18

d

 

Medium 2.20 08
HOOn 2 ae 10
Pork
hein, med. 17

Pothier 14
Shoulders 2 iI
SDALGrIDA 60 08
Neck bones -_._._____ 05
Trimmings: 220 7%

PROVISIONS
Barreled Pork.
Clear Back __ 25 00@28 00
Short Cut Clear26 00@29 90

Dry Salt Meats
DS Bellies __ 18-20@18-12

Lard

Pure in tierces ________ 916
60 Ib. tubs ___.advance %
50 Ib. tubs __-__advance \
20 lb. pails ___-advance %
10 ib pails __._.advance %
5 lb. pails _.__advance 1

3 lb. pails ____advance 1
Compound tierces ____ 10%
Compound, tubs —_____ 11

Sausages

Bologie 2 16

INCE 2 le
Frankfort. 000) 20 20
Or, 9055 $1
Neale. ea 19
Tongue, Jellied ________ a5
Headcheese _____..__ 18

Smoked Meats
Hams, Cer. 14-16 lb. @19
Hams, Cert., Skinned

P6-18 1b,
Ham, dried beef

Knuckles ________
California Hams
Picnic Boiled

Hams ________ 20 25
Boiled Hams ________ es
Minced Hams ______ @16
Bacon 4/6 Cert. 24 @28

Beef

Boneless, rump 28 00@36 00
Rump, new __ 29 00@35 00

Liver
Beet oo 16
CTE a 55
Porke 2 oo ee 08
RICE
Fancy Blue Rose ____ 5 10
Paney: Head __.: 07
RUSKS
Postma Biscuit Co.
18 rolls, per case ____ 1 90
12 rolls, per case ____ 1 27
18 cartons, per case__ 2 15
12 cartons, per case__ 1 45
SALERATUS
Arm and Hammer  _. 3 75
SAL SODA
anulated, 60 Ibs. cs. 1 35
Granulated, 18-2% Ib.
packages __..________ 1 00
COD FISH
Middles. 200 20
Tablets, % Ib. Pure. 19%
Om oo 1 40

Wood boxes, Pure __ 30
Whole Cod —.... 11%

HERRING
Holland Herring
Mixed. Kegs ---.__--.

Mixed, half bbls. ___-

Mixed, bbls ~_-_--__ a
Milkers Kegs ___.___
Milkers. half bbis. __
Milkers. bbis | —-.
ake Herring

L
% Bbl., 100 ibs.

Nackeral
Tubs, 60 Count, fy. fat 6 «
Pails, 10 lb. Fancy fat 1 50

White Fish
Med. Fanev. 190 Ib. 12 af
Milkers, bbls. _____- 18 50
K K K K Norway __ 19 50
S2lb. ‘paila: (o- 1 40
Cut Lunch E
Boned, 10 lb. boxes __ 16

SHOE BLACKENING

2 in 1, Paste, doz. ___ 1 35
B. Z. Combination, dz. 1 35

Dri-Foot, doz.  -___ 00
Bixbys, Dozz. ~.._____ I 35
Shinola, doz. _.__-__ 90

STOVE POLISH
Blackne, per doz. __
= Silk Liquid, dz.

lack Silk Paste, doz.
Enameline Paste. doz.
Enameline Liquid, dz.
E. Z. Liquid, per doz.
Radium, per doz. ____

Rising Sun, per doz. 35
654 Stove Enamel, dz. 80
Vulcanol, No. 5, doz. 6

Vulcanol, No. 10, doz.
Stovoil, per doz.

SALT

F. O. G. Grand Rapids
Colonial, 24, 2 lb.
Colonial, 30-14% ______ 1 20
Colonial, Iodized. 24-2 1 35
Med. No. 1 Bbls. ____ 2 90
Med. No. 1, 100 lb. bk. 1 00
Farmer Spec., 70 Ib. 1 00
Packers Meat, 50 Ib. 65
Crushed Kock for ice

cream, 100 lb., each ~<
Butter Salt, 280 Ib. bbl.4 00
Block, 50 lb.
Baker Salt. 280 lb. bbl. 3 80
14, 10 lb., per bale ____ 2 10
50. 3 Ib... per bale ____ 2 50
28 Ib. bags, Table __._. 40
Old Hickory, Smoked,

6-10 Ib.

LAD tN et tet ek et et at et et
; ~
Oo

 

‘Free Run’g, 32 26 oz. 2 40
Five case lots ------ 2 3
lodized, 32, 26 oz. 2 40
Five case lots _____- 2 30

BORAX
Twenty Mule Team

24, 1 Ib. packages _. 3 35
48, 10 oz. packages _. 4 40
96, % oz. packages _. 4 0v

CLEANSERS

 

80 can cases, $4.80 per case

WASHING POWDERS

Bon Ami Pd., 18s, box 1 90
Ron Ami Cake. 18s __-1 62%

Ry oe 85
Climaline. 4 doz. __-. 4 2U
Grandma, 100, 5c ---- 3 0
Grandma. 24 large -- 3 “*
Gold Dust, 100s ~----- 3 70

Gold Dust, 12 Large 2 80
Golden Rod, 74 ------ 4 25
La France Laun., 4 dz. 3 60
Old Dutch Clean, 4 dz. 3 40
Octagon, S$Ga _....._ 3 On
Rinse: 406 (2s 3 20
Raise, 249). 2503 6 a5
Rub No More, 100. 10

O25 ee $5
Rub No More, 2¢ Lg. 4 vu
Spotless Cleanser, 48,

20) O20 ee 3 85
Sani: Blush, J. doz, —- 2:26
Sanohu. 3 dom. =. 3 36
Sonpine 100, 12 oz ~ 6 40
s.owhoey T9H 10 oz. 4 00
Soewbhov 1% Carge __ 2 65
Sueedeng. 4 thie oe es 7 20
Sunhrnte 0670 2 10
Wiyunitote 789 212. 475
Wyanact Metery s, 24s 2 7

SOAP
Am. Family. te mux § 2A
Crystal White, 2532 50
Bie Jack, 60a 20 4 25
Fels Naptha, 100 hox 58
Flake White, 10 box 3 35
Grdma White Na. 10s 3 50
Jap Rose, 100 box ____ 7 40
Fairy, 100 Hox 4 ou
Palm Olive, 144 box 9 50
Lava, 100 box ________ don
Octagon. $20.3. 5 00
Pummo, 100 box ____ 4 85
Sweetheart, 100 box __ 5 70

Grandpa Tar, 50 sm. 2 i0
Grandpa Tar, 50 Ige. 3 50
Trilby Soap, 100. 10c 7 “5
Williams Barber Bar, 9s 3°
Williams Mug, per doz. 48

SPICES
Whole Spices
Allspice, Jamaica ____ @30
Cloves, Zanzibar ____ @47
Cassia, Canton ______ @25
Cassia, 5c pkg., doz. @40
Ginger, Africa’ _____ @19
Mace, Penang ______ 1 00
Mixed, No: t . ___. @4z
Mixed, 5c nkes.. doz. @45
Nutmegs, 70@90 ____ @50
Nutmegs, 105-1 10 __. @48
Pepper, Binck 25
Pure Ground in Bulk
Allspice, Jamaica ____ @33
Cloves, Zanzibar -___ @53
Cassia, Canton _ = @29
Ginger, Corkin @30
Mustard 2200 @29
Mace, Penang _______ 1 05
Pepper, Black ________ @27
Nutmerg @35
Pepper, White @44
Pepper, Cayenne _____ @36
Paprika, Spaish ______ @36
Seasoning
Chili Powder, 15c ____ 1 35
Celery Salt, 3 oz. ____ 95
Sage, 2 of. 2. gu
Onion Salt. 22 1 35
Garlic: =22 0 1 35
Ponelty, 3% oz. ___. 3 25
Kitchen Bouquet ____ 4 50
Laurel Leaves ______ 20
Marjoram. 1 oz. _____ 9¢
Savery, | om 90
Thyme, 1 om. 2202. 90
Fumeric, 234 o7. 2. _ 90
STARCH
Corn
Kingsford, 40 Ibs. __ 11%
Powdered, bags ______ 3 25
Argo, 48, 1 Ib. pkgs. 3 03
Cream, 48-3 — 4 40
Quaker, 40-8: 502
Gloss
Argo, 48, 1 Ib. pkgs. 3 03
Argo, 12, 3 lb. pkgs. 2 13
Argo, 8, 5 lb. pkgs. __2 45
Silver Gloss, .8, 1s _. 11%
Elastic, 64 pkgs. __-_ 5 10
Niger: 48-9 3
Eiger, $0 lhe. 2 = 2 75
SYRUP
Corn

Blue Karo, No. 1% __ 2 69
Blue Karo, No. 5, 1 dz. 3 78
Blue Karo, No. 10 __ 3 58
Red Karo, No. 1% __ 2 90
Red Karo, No. 5, 1 dz. 4 04
Red Karo, No. 10 __ 3 84

Imit. Maple Flavor
Orange. No. 1%, 2 dz. 3 25
Orange, No. 5, 1 doz. 4 99

Maple and Cane

Kanuck, per gal. ____ 1 50
Kanuck. 5 gal. can __ 6 50
Maple
Michizan per gal. _ ? 76
Welehs ner egal oe 2 OK
COOKING OIL
Mazola
Pints; 2 €0%. 2.2.5. 5 15
Quarts. 1: doz. 2 5.25

Half Gallons, 1 doz. — 11 75
Gallons. % doz.

TABLE SAUCES

Lee & Perrin, large. 5 75
Lea & Perrin, sinall__ 3 35
1

Pepper =25 0 60
Royal Mint —_________ 2 40
Tobasco, 2 oz. _______ 4 25
Sho You, 9 0z., doz.__ 2 25
A-1, large -..__ == €,75
A-! small oo. 2 85
Caper. 2 oz... 3 30
TEA
Blodgett-Beckley Co.

Royal Garden, %

46
Royal Garden, % Ib. 17

Japan
Medium _________ ~~ 36@36
ais Se ee aoe
Oe 52@6
No. 1 Nibbs ee
1 Ib. pkg. Sifting ______ 14
Gunpowde
Choice a 40
Wane Ue
Ceyton
Pekoe, medium ________ 57

English Breakf
Congou, medium =

 

eee 8

Congou, Choice --- 35@

Congou, Fancy ____ 42 ye
Ool

Medium _____ . ie 39

Choice ae 45

Fancy — ee 50
TWINE

eoen. oy cone... 99

otton, Dly Bal ee

Weel, ¢ pip ©
VINEGAR

Cider, 40 Grain 18

White Wine, 80 grain_. 95

White Wine, 40 8rain__ 20
WICKING

No. 0, per Bross... a

No. 1, per Gross (2. Es

No. 2, Der £ross E 5b

Posricad eit esa of

ess Rolls, t
Rochester, "oa

Rochester, No.

3,
Rayo, per ae doz. 2

Y
No. z doz. Be
0
q

WOODENWARE

Baskets

Bushels, narrow band
wire handles

Bushels, narrow band. ie
Wood handles hone 1 &u
Market, drop handle__ 94
Market, Single handle ¥5
Market, extra 5 1 60
Splint, Tagger e | 8 60
Splint, medium. 7 be
Splint, small oo Go i 6 Bi
Churns
Barrel, 5 gal., each _ 2 4
Barrel, 10 gal., each __ 2 55
3 to 6 gal., per Bal = 16
Pails
10 qt. Galvanized
12 qt. Galvanized __ ; Ph
14 qt. Galvanized _ 3 10
12 qt. Flaring Gal. Jr. § ov
10 qt. Tin Dairy _____ 4 Cu
Traps
Mouse, Woo » 4 holes gy
Mouse, wood, 6 holes_ 7
Mouse, tin, 5 holes 66
Rat, wood ______ an 1 bv
Rat, spring ea 1 on
Mouse, Spring 2) 20
Large Gal can
i € Galvanized ____
Medium Galvanized __ : "
Small Galvanized ____ 6 75
y Washboards
Banner, Globe ________ 5 50
Brass, single ______ 6 2:
Glass single 2g: 6 vi
Double Peerless ____- 8 56
Single Peerless ee tT Se
Northern Queen ee Dd at
Universal __ ee See 7 25
‘ Wood Bowls
ES in Butter 5 | 5 0i
Is in. Butter 9 ut
Evin. Butter 9 18 O41
in. Butter 25 Ov

WRAPPING PAPER
Fibre, Manila, white = Oe

Nol thre 2s
Butchers DF _ oBt
Wrate 22 06%
Kraft Stripe 09%,

YEAST CAKE
Magic, 3 doz. ____ 2-76
Sunlight, 3 doz _____ 2 70
tunlight. 1% doz. ___ £35
"east Foam, 3 doz. 26
"east Foam, 1% doz. 1 35
YEAST—COMPRESSED

Fleischmann, per doz. 30

 

   

30 MICHIGAN TRADESMAN July 8, 1981

 

 

 

»
ST eee
‘

A Sound Business for

177 Years

In 1752 the first mutual fire insurance company was OMe
founded—the first insurance company of any kind in el
America. This company operates actively to-day. Many |
other mutual fire companies are over 100 years old. ‘. | «

 

There is no other business, important in the commercial
life of the Nation to-day, that has back of it so much of
tradition; of obligations faithfully met; of actual public Ae
service—as mutual fire insurance. |

The remarkable stability and vitality of mutual insur-
ance is based on absolute adherence to one basic aim—
the furnishing of sound insurance at the lowest possible 1
cost to the insured. |

 

Mutual fire insurance companies have paid losses

promptly and fully—have led the way in fire prevention ; |
—have consistently returned annual savings to policy- @
holders. : ;

There is available to you through the mutual fire insur-
ance companies which advertise in the Michigan Trades-
man all the traditional advantages of the mutual plan of
fire insurance—safety, service and savings. Make these a
part of your insurance program. Get the facts. They
speak for themselves. '

An Unparalleled Record
13 mutual fire insurance companies are over | 00 years old.
75 are between 75 and 100 years old.
272 are between 50 and 75 years old.
698 are between 25 and 50 years old.

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July 8, 1931

MICHIGAN TRADESMAN

31

 

Proceedings of the Grand Rapids

Bankruptcy Couft.

Grand Rapids, June 30—In the matter
of Marcia Scher, Bankrupt No. 4544. The
first meeting of creditors has been called
for July 21.

In the matter of William E. Winterle,
Bakrupt No. 4543. The first meeting of
creditors has been called for July 20.

In the matter of Oliver E. Sealy, Bank-
rupt No, 4530. The first meeting of cred-
itors has been called for July 20.

In the matter of George Krabman,
Bankrupt No. 4519. The first meeting of
ereditors has been called for July 20.

In the matter of Ernest Bottsford,
Bankrupt No. 4539. The first meeting
of creditors has been called for July 20.

In the matter of Lawrence Sims, Bank-
rupt No. 4514. The first meeting of cred-
itors has been called for July 20.

In the matter of Henry S. Brown,
Bankrupt No. 4521. The first meeting of
creditors has been called for July 20.

In the matter of Leo P. Ritzenhein,
Bakrupt No. 4529. The first meeting of
creditors has been called for July 20.

In the matter of Daniels- McKain &
Co., also known as Bank of Leonidas, a
co-partnership, alleged Bankrupt No. 4509.
The first meeting of creditors to cosider
an offer of composition, has been called
for duly 17.

June 30. We have received the sched-
ules, references and adjudication in the
matter of Garrit Ver Burg, Bankrupt No.
4546. The bankrupt is a resident of
Grand Rapids, and his occupation is that
of a laborer. The schedule shows assets
of $7,561 with liabilitieos of $10,434.48.
The court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called.

July 2. We have received the schedules,
reference and adjudication in the matter
of John Cooper, Bankrupt No. 4548. The
bankrupt is a resident of Grand Rapids,
and his occupation is that of a laborer.
The court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called.

July 2. We have received the schedules,
reference and adjudication in the matter
of Earl Chipman, Bankrupt No. 4547. The
bankrupt is a resident of Kalamazoo, and
his occupation was that of a meat dealer
and grocer. The schedule shows assets
of $866.79 with liabilities of $2,503.22. The
court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called. The list of creditors
of said bankrupt is as follows:

Farrel & Sons, Kalamazoo _____-_ $ 14.92
Deleuw Bros., Kalamazoo —________ 18.00
miwitt @& Co:, Chicago 9 144.00
Kalamazoo Bread Go., Kalamazoo 31.84
J. B. Bread Co., Kalamazoo ______ 20.00
Holsum Bread Co., Kalamazoo ____ 25.00

A. W. Walsh & Co., Kalamazoo __ 480.59
Worden Grocer Co., Grand Rapids 34.96
Lee & Cady, Kalamazoo __________ 33.33
C. Sagers, Kalamazoo —__.______ unknown

Star Paper Co., Kalamazoo ______ 6.00
Johnson Paper Co., Kalamazoo __ 23.58
Woolsen Spice Co., Toledo _~_______ 107.38
Paramount Lamp Co., New York_. 15.00
Blodgett & Beckley, Toledo —_____ 24.00
One Brenner, Plainwell __________ 5.00
H. P. Buzzell, Kalamazoo ________ 14.48
Wicks Ins. Agency, Kalamazoo 4.20
Carl F. Skinner & Sons, Kalama. 35.05

Kalamazoo Creamery Co., Kalama. 141.75

Frank Spailla, Kalamazoo _________ 110.13
Van DenBerg Bros., Kalamazoo ~__. 375.36
Southern Mich. Gro. Co., Sturgis 108.15

Ashton Bros. Mill. Kalamazoo ____ 134.34
Hekman Biscuit Co., Grand Rapids 1.00
Ideal Dairy, Kalamazoo ________-_ 33.00
Kalamazoo Storage, Kalamazoo __. 7.00
Schultz Cookie Co., So. Bend ____ 14.00

Independent Oil Co., Kalamazoo unknown
Dr. J. W. Barnebee, Kalamazoo __ 35.00
Walter Hipp California _.. 212.00
Joe Gagier, Kalamazoo ____________ 10.00
Bank of Kalamazoo, Kalamazoo unknown
i J. Crum, Kalamazoo _9. . 185.00
New Borgess Hospital, Kalamazoo’ 17.00
Kilians Budget Shop, Kalamazoo__ 17.00

July 2. We have to-day received the
schedules, reference and adjudication in
the matter of William Weninger, Bank-
rupt No. 4550. The bankrupt is a resident
of Plainwell, and his occupation is that
of a street car conductor. The schedule
shows assets of $660 with liabilities of
$1,427.73. The court has written for funds
ad upon receipt of same the first meeting
of creditors will be called.

———>>>___

Items From the Cloverland of Michi- -

gan.

Sault Ste. Marie, July 7—A sane
and glorious Fourth was celebrated
here. _No ‘fire crackers and no acci-
dents. A grand display of fireworks at
Brady park in the evening. Afternoon
sports. Boat races on the river. Ball
game and many picnic parties, with
hundreds of tourists to enjoy the cele-
bration, made the glorious ‘Fourth a
grand success. Much praise is due to
the various committees in charge of
the programme,

The ‘Robertson Little shoe factory
has decided to close out their shoe

stock of ready made shoes and con-
tinue the repair department as well as
made to order shoes,

Thomas Fornicola has opened a ser-
vice station at the forks of U S 2 on
the hill going out of the Sault. Tommy
has also built a fruit and vegetable
stand along the roadside. The other
two oil and gas stations and the new
lunch wagon on the opposite side of
the forks of the road make quite a set-
tlement on the corner coming into the
Sault.

The Waiska Bay resort, located one-
half mile West of Brimley, has opened
for the season with furnished cabins
for rent. The cabins are built of ar-
tistically split logs, insulated against
heat and cold and supposed to be bug
and fly proof.

The ‘Hotel Islington, known as the
“Beauty Spot of the Snows,” opened
for the season last week. This is one
of the popular dollar dinner places and
has always enjoyed a large patronage
among the tourists as well as the local
people.

The Cedar Inn, at Cedarville, opened
for the season last week, under the
same management with H. P. Hossack
& Co. owners. The ‘Cedar Inn is
famous for its ‘Sunday duck and
chicken dinners, and its every day good
meals, its location facing the water
front with a fine view of the Les
Cheneaux Islands makes the Inn one
of the most delightful places to visit.
Many of the Sooites as well as the
neighboring cities enjoy the Sunday
dinners,

Dr. A. 'D. Roberts, who at present
is specializing on eye, ear, nose and
throat in Sault, Ontario, has become
associated with Dr. 'T. R, Witmarsh
in the American Sault. Dr. Roberts is
a member of the American Board of
Otolarynology and a_ graduate of
Queens University, Canada.

When we get the good roads built
everywhere, the next thing will be to
widen them so the automobiles can
get by the trucks.

The continued warm weather of the
past week in the Central ‘States has
resulted in a decided increase of Upper
Peninsula tourist business, It is an
ill wind that blows nobody good, says
George Bishop, secretary of the De-
velopment Bureau, Marquette. The
hot wave is driving many Northward,
and the official count of the ‘State
highway ferries at the Straits of
Mackinac should show an increase
over last year. ‘Many others are com-
ing Northward through Wisconsin
and the outlook is favorable for a good
tourist patronage this year.

The Upper Peninsula Development
Bureau has prepared a third edition of
30,000 Upper Peninsula lakes and
streams map, which will be ready for
distribution this week. The first and
second editions were snapped up by
fishermen, hunters and others in many
parts of the country. The maps show
more Upper Peninsula lakes and
streams than any previous map has
done and they are valuable not only to
hunters and fishermen, but to prospec-
tive buyers of resort and summer
home sites,

There are men who in church are
saints, but outside are ain’ts.

Ham Hamilton, of the Pickford
Grocery Co., was a business caller
here last week.

William G. Tapert.
——_s- ~~. > ___

Late Business News From Ohio.

Cleveland—Anthony Coleman, mer-
chant tailor, 9114 St. Clair avenue, has
filed a voluntary petition in bankruptcy
in the U. S. District Court here, listing
liabilities of $3,207 and assets of $528.

Cincinnati—Joseph W. Otten, 47,
member of Hanselmann-Johnson Co.,
silk jobbers, died Monday night at
Christ Hospital, where he underwent
an operation for appendicitis Friday.
He had been with the company for

twenty years, serving as credit and
sales manager. He formerly was pres-
ident of the Cincinnati Credit Men’s
Association, and had also been active
in the National Credit Men’s Associa-
tion.

Youngstown—George L. Fordyce,
who has been a merchant here since
1883, when he founded the department
store bearing his name, died Thursday
at the age of 70. He had been ill since
February. Mr. Fordyce had a diversity
of interests, civic and philanthropic,
serving for twenty-three years as pres-
ident of the Youngstown Hospital As-
sociation. He was a director of the
Ohio Leather Co. and also of the com-
bined First National-Dollar Banks.

Youngstown—B, McManus Co. de-
partment store, was closed last Satur-
day night by order of the U. S. Dis-
trict Court at Cleveland. The order
was signed on application made by Mr.
Huey, receiver of the business, who
informed the court that the debtor firm
is not in a position to’make an offer
of composition and file the proper
schedules; that the business, because
of the lack of merchandise, as not been
conducted at a profit, and it is for the
best interest of all concerned that the
store be closed. An order also has
been filed to audit the books of the
company.

Uhricksville—David H. Brown, pro-
prietor of a clothing store here, is dead,

Assets have been appraised at $68,-
052, as follows: Stocks of merchandise,
$23,598; store fixtures, $10,114; ac-
counts receivable, $32,000; auto, $350;
layaways, $409; consignment, $80; Otis
elevator, $1,500.

—~+~+>___

Full Measure.

A young Baptist minister in a small
town had been trying for some time to
increase the size of his flock, but none
of his schemes had proven successful,
so he wrote a letter to a well-known
bureau of business advice asking for
suggestions.

Due to a mistake in mailing, the min-
ister received in answer a letter in-
tended for a manufacturer of gloves.
The letter read as follows: “In the
last few months of the business de-
pression our reports show that your
competitors have cut down on operat-
ing costs by using a cheaper method
of finishing the final product. We sug-
gest that you continue using the orig-
inal method and use this as a selling
point. Try billboard advertising.”

The day after the young clergyman
received this letter the town was
startled to see a huge signboard erected
in the church yard. On the sign were
these words:

No Sprinkling

In spite of the depression, this church
will continue to baptize by complete
immersion,

 

Do You Wish To Sell Out!
CASH FOR YOUR STOCK,

Fixtures or Plants of every
description.

ABE DEMBINSKY
Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich
Phone Federal 1944.

Make Your Store a Real Drug Store.
(Continued from page 27)
parently, have never taken the trouble
to ascertain how little it would cost to
change an old-fashioned lighting sys-
tem toa modern installation of lighting
units that would not, in a majority of
cases, consume any more electric cur-

rent,

The right kind of local advertising
may induce the reader’s patronage of a
drug business once, but if the establish-
ment is not inviting and modern in its
equipment and appointments, the op-
portunity for developing the first-time
buyer’s trading allegiance is much less
than in the case of the drug store that
is a conspicuous exponent of progres-
sive management among the retail out-
lets of its community, be the place a
small town or a city of considerable
size.

It is possible to make atiy drug store
famous, locally at least, but I want to
leave with druggists the final thought
that the service and conduct of the
store itself has much more to do with
achieving this result, in the final anal-
ysis, than anything that the proprietor
may say about the business in the

public print. V. N. Vetromile.
—_»+++___

A fool can do more damage in a
minute than a wise man can undo in

six months.
——_ > >____
The heiress who invests in a title

doesn’t always purchase happiness.

——_>>>____
It is often as well to know how to
hold your pen as your tongue.

 

There are certain times when a pret-
ty girl doesn’t act that way.

Business Wants Department

Advertisements inserted under this head
for five cents a word the first Insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital fetters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

For Sale or Trade—Beautiful forty-room
up-to-date hotel in Northern Michigan.
Front door on U.S. 31 and 66; back door
en Lake Michigan harbor. Finest hotel
in Michigan for money invested. For
smaller hotel in Southern Michigan or
Illinois or what? Address No. 436, c/o
Michigan Tradesman. 436

FOR SALE—Hotel and baths.
established thirty years. Will sell lease
and fixtures. Reply to Hammon Bath and
Hotel, Saginaw, Mich. 431

DRUG STORE FOR SALE—The busi-
ness formerly owned by L. C. Carpenter,
of Silverwood, Michigan. Small store—
desirable purchase. For all particulars
write Mrs. Eldora Clark, Grant, Mich.

 

 

 

Business

 

432
Wanted—To buy or rent cash meat
market in good, live village. Give full
particulars. F. C. Harlow,

150 Osceola

Drive. Pontiac, Mich. 433
For Sale Half Price—A corner variety
store. Best town in Southern Michigan.
Must sell, account poor health. Buyer
must have at least $3,000 cash, or more.
Address Lock Box 252, Watervliet, Mich-

igan. 435
I buy stores for cash—And pay highest
price. Phone, write, or wire M. L. Fish-

man, Grand Rapids. Mich. 427

 

I WILL BUY YOUR STORE
OUTRIGHT FOR CASH
No Stock of Merchandise Too
Large or Too Small
No Tricks or Catches—A Bona
Fide Cash Offer For Any Stock
of Merchandise
Phone—Write—Wire

L. LEVINSOHN
Saginaw, Michigan

 

 

 

   

  

32

MICHIGAN TRADESMAN

July 8, 1931

 

HARD BLOW FOR CHAINS.

 

Water Packed and Slack Filled Cans
Prohibited.

May 17, 1931, brought to the gro-
cers’ shelves a new label—one that will
certainly take some explaining.

Since the beginning of the pure food
acts, the protection of food products
has been a great comfort to the busy
housewife. Now the Government has
perfected a code of marking that will
again elevate the packing and marking
of foods.

It may therefore surprise house-
wives to see now occasionally on the
family grocers’ shelves—peas, peaches
and pears which bear large labels sur-
rounded by broad, conspicuous borders
and reading: “Below U. S. Standard,
Low quality but not illegal.”

Naturally the first woman to see this
radical change will immediately ask
you if the Government has lowered its
flag of quality and is allowing any old
thing to be put up in cans. As a mat-
ter of fact. the Government has raised
its standards—putting the A-1.goods in
an even higher class. and causing other
goods that are being palmed off now
as first quality, to be marked just what
they are.

When the goods with the new label
reach your shelves, it will be the first
visible result of a law that was enacted
by Congress and approved on July 8,
1930. Its aim is to supplement the pure
food and drugs act by requiring canned
goods to be labeled in such a way as
to tell the housewife whether or not
the contents are of first or second
quality. Both qualities must still, as
formerly, be pure, edible and free from
harmful substances.

It has been a slow tedious job—get-
ting standards fairly arranged. As each
fruit and vegetable is standardized, the
canners will have to label their prod-
ucts to the satisfaction of all concerned.

The National Canners Association
has always insisted on a very high
standard, and from the outlook, the
new label will give them a substantial
lift in their endeavors.

This new law was enactedd about a
year ago, and so far, standards have
been set for six kinds of fruit and vege-
tables: peas, peaches, pears, apricots,
cherries and tomatoes. Standards for
the first three went into effect May 17,
1931, and those for the second three
go into effect on July 26, 1931. More
will follow as soon as the standards
can be arranged.

Here is how a standard reads:
Peaches must be normally flavored and
normally colored; the halves must be
normal in shape, uniform in size, ten-
der, peeled, mature, unblemished, pitted
and unbroken; the sugar solution in
which they have been packed must con-
tain not less than 14 per cent. sugar
by weight. The standardization further
reads: The amount of fruit in the con-
tainer must not be less than two-thirds
the weight of the amount of water
which the sealed container holds and
the halves of the fruit must not be
smaller than three-fourths of an ounce
each. A definite standard degree of
tenderness is also provided, determined
by the amount of pressure necessary
to make a small rod pierce the surface

&

of the fruit under certain conditions.

Of course they very slightly allow
for imperfect pieces, blemishes, broken
pieces and excessive trimming.

Fourteen per cent. syrup will make
some of you grocers smile, for you
know there has been known cases of
syrup somewhat diluted. Hereafter the
label will read ‘Water Packed
Peaches.”

Peaches will not bear the new label
if the can is marked “Whole peaches,”
“quarter peaches” or “sliced peaches.”
Color must be designated. Peaches
having a ragged edge will be exempt,
providing they are labeled “Freestone.”

Here’s something that will give the
honest merchant a thrill. The con-
tainers must be honestly filled—cans
not having at least 90 per cent. solid
pack must be labeled “Slacked Filled.”

The standards for the following are
about the same as I have just told
you. Apricots—pears—cherries being
differently rated.

Cherries, it’ was decided, must be
stemmed, free from excessive cracks,
and one ounce or larger in size.

Tomatoes must be normally flavored
and colored, peeled, cored and trim-
med, mature and whole or in large
pieces.

Peas must be normally flavored and
normally colored, tender and imma-
ture; but it should be noticed, how-
ever that the size of the pea is not
standardized. It is now well known
that there is a growing tendency among
canners to pack peas ungraded as to
size, marking them run of the pod, etc.
Early peas, or early June peas, are
peas of early maturing varieties having
a smooth skin. When they are put in
cans, “Early peas” are separated by
the sieve method into various sizes.
The smallest peas, No. 1, are called
small peas, or “petit pois.” The next,
No. 2, “early June extra sifted;” the
next size, No. 3, are “early June sift-
ed,” and the large peas, or No. 4 or
larger, are simply marked “early June.”

The new bill does not in any sense
do away with the restrictions already
imposed by the pure food and drugs
act; they continue as before.

Food bearing the new labels is just
as pure and nourishing as it always
was, but on account of the new mark-
ings, should certainly cause a differ-
ence in price. This will appeal to the
thrifty housewife who wants certain
foods for salads, etc., and naturally
doesn’t care whether she gets them
whole or in pieces.

Next year cherries, beans, corn, rasp-
berries, loganberries, blackberries, and
strawberries will be subject to this new
regulation.

Mr. Grocer: For a number of years
past our favorite topic of contention,
regarding the chain store was water
packed goods—slack filled cans—poor
quality—improperly marked quantities,
etc. It looks to me as if this new law
will positively eliminate every one of
the above headaches—and should make
a material difference in some of their
prices. That is, it should force them to
ask a fair price for a fair product, and
positively make them tell the public
just what they are getting for the
price they are asking.

Paul Fowles Benton.

MEN OF MARK.

 

H. W. Bervig, Secretary Michigan Re-
tail Hardware Association.

At a meeting of the board of direc-
tors of the Michigan Retail Hardware
Association, Harold W. Bervig was
elected secretary to succeed the late
Arthur J. Scott. He will assume the
duties of the office Aug. 15. The loca-
tion of his headquarters will be de-
cided later by the directors.

Harold W. Bervig was born and
raised in North Dakota. When four-
teen years old he started working in
a hardware store after school and dur-
ing vacations. He was_ successively
tinner’s helper, salesman, buyer and
manager.
est in a hardware and furniture store
in Souris, North Dakota. Two years
later he and his partner opened a
branch store.

The fall of 1920 he sold his interest
in the main store, retaining his inter-
est in the branch until 1928.

In December, 1921, he was employed
by the National Retail Hardware As-

 

H. W. Bervig

sociation in the Store Management
Service Department. In this work he
has done special service work in more
than thirty states and traveled about
10,000 miles annually.

Most of the time, however, he has
been in the National headquarters of-
fice specializing in management prob-
lems, business analysis and control, in
which work he has made more than
1,500 special analyses and spent much
time in designing and perfecting dis-
play fixtures for hardware stores. He
has also done much work with special
merchandise studies.

In the last year, in addition to other
duties, he has acted as secretary of the
Louisiana Retail Hardware and Imple-
ment Association.

In writing the Tradesman regarding
his new position, Mr. Bervig makes the
following predictions:

“T look upon my connection with
the Michigan Retail Hardware Associa-
tion as one offering unusual facilities
for productive work. I believe that,
with the application of scientific meth-
ods of merchandising, the hardware
industry can continue to grow in power

In 1916 he bought an inter- :

and influence. I believe in the in-

tegrity of the hardware. retailer, in his

prospects for the future and in his im-

portant position as a supplier of mer-

chandise in his community.”
——_++ +>

Kind of Merchants Railway Employes

Patronize.

A Michigan merchant who asked
that his name be withheld writes the
Tradesman as follows:

I see by the Tradesman that at the
regular meeting of the Chamber of
Commerce of Durand a committee was
appointed to confer with a representa-
tion from the retail organizations rela-
tive to shipping by truck or rail, and
recommended that letters be sent mer-
chants requesting that rail service be
used wherever possible in place of
trucks.

This is all very well, so far as it
goes, but it does not go far enough
because it does not commit the rail-
way employes to any line of action.
Where do the latter buy their sup-
plies? At the chain stores. How
silly it is for the railway men to ask
the independent merchants for help,
when they never patronize the inde-
pendents if there is a chain store in
their town. It is a case of smiting the
hand which feeds them.

—_+>+-___
Gabby Gleanings From Grand Rapids.

William Berner, local manager Lee
& Cady, is spending the week at the
Northern Michigan resorts.

This is the week the grocery sales-
men are taking their usual
vacation.

S. A. Morman has sold his interest
in the firm of S. A. Morman & Co.,
builders supply dealers, 5 Perkins
building, to Wm, B. Steele and Martin
P. Lowerse. The new owners will
continue the business under the same
firm name,

Uncle Louie Winternitz, who has
been living in San Diego for the past
two years, has returned to Chicago
and will spend the summer at Charle-
voix and Lamont. His health is ex-
cellent.

summer

o>

Hides and Pelts.
Green, No. 1
Green, No. 2
Cured. No. 1
Cured, No. 2
Calfskin, Green, No.
Calfskin, Green, No.
Cashin, Cured. No. to 09°

 

 

Covekin, Cured, No. 2 2 07%
terse. NO. 2 2.00
PiOTeG: ING. Boo 1.00
Pelts
ROD 10@40
Shearlines oo 5@10
Tallow.
ee ee ee 05%
No. 1 04
INQ oe 6 a 03
Wool.
linwashed, medium: ..- @20
Vnwasned. rejetta 9 02 @15
linwasnent. (Wie @15

—_>-———_

Two phases of merchandising are
being discussed by the business spec-
ialists of the Government as they find
them practiced in the ‘field. One is the
attempt to get business at any price
and by almost any means, and usually
at the expense of one of the factors of
distribution. Many of the present
problems can be traced to this form of
selling. The other phase is the selling
of goods on policies and plans that
assure to every factor of distribution
a fair profit, and there is an abundance
of evidence to indicate that all success-
ful business in the future will be sold
on this basis.

   
 

 

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