eal Een egee err ee Me ite a * eg nt CT Nr CNR ATI men, a z * © ener eral peo LT VT INO LE ANGS SF LPN SQWVESN RL “ SS AVIHEF SWRA ee ee oR SITE a) CISA CNIS ANY BOP Oe 27 Ce GS OMS CS EE 5 GBR EERE RAL ( Rl he xf SGOT (eer Mee SN OARS eNO EDR oe aN ge PUBLISHED WEEKLY SITIES Forty-eighth Year SSR sow > My ae TRADESMAN COMPANY, PUBLISHERS S ef Oz = eee oe NONE) S sy ee POS IORI) FD EE POOR RS GRAND RAPIDS, WEDNESDAY, JULY 22, 1931 Ce Ua J) Waza AROMAS » On \) = Y y wa » » SONS Number 2496 OS PLE SLE SEE TET TS TS ENTE SESE ITT TA OTS * tse ae as a APPLES OF SODOM We live amid clouds of sunshine, In deserts of honey and gold;- We starve in the midst of plenty, And our hearts ever perish with cold. We lust for the good and have not, Our souls are cluttered with pelf; We're martyrs of dissatisfaction, We worship the god of self. We search for Utopian grandeur—. We pass it by the road. We build us our gilded mansions; We live the life of a toad. We drive brother men like cattle— We goad them with sordid wage; We crush out their souls for our pleasure, We mock at their impotent rage. We're slaves of imperious Fashion— We rail, but we bow the knee; We'd set the pace, but—we follow; We're bound, though we think we're free. We thirst for some new sensation To tickle our jaded nerves; We've sounded the gamut of pleasure: We've called up our last réserves. We're caught in the grip of the must-be, ‘We sell our souls for a song— The devil, with cynical laughter, Has vanished amid the throng. We worship our fetish—science, We banish all faith and creed; We live the life of robots, Or creatures of baser breed. We build us machines and engines, We're eager to win the race; We speed-to our goal, but whither? Who knows, and who cares an ace? We fly over mountains and oceans; We talk to the ends of the earth. > But what in the end does it come to, . And what, when all's said, is it worth? We think, but our thinking is childish, We love, but our love is low-born; We will and we do, but what of it? To ourselves we are objects of scorn. We've searched through the infinite spaces, We're weary and sad with our quest; We've sought for thegood and we've found it, But we've always just failed of the best. Is there naught in this world, then, but ashes? Must we ever roll Sisyphus’ stone? Is truth but a grim, hollow nothing? Is life but a jest and a moan? O heart, could you dig to the depths once, Get down ‘neath the storm and the stress, And attune your ear to the heart-throb That soothes like a mother’s caress; You'd find what your soul’s ever looked for In the star, in the flower, in the clod— The essence of right, truth and beauty— The spirit of love—we call, God. C. Burnell Olds. OT OT Oe Oe PEEP OCCU Public Reference Library, Library St COFFEE The line that independent Merchants are proud to recommend to the con- sumer. 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FLEISCHMANN’S YEAST-FOR-HEALTH Distributed by STANDARD BRANDS INCORPORATED Our sales policy ] To sell no chain stores To sell no “‘co-ops.”’ To sell no desk jobbers To back every This policy backed by . a quality product like 4 package with a Purity Oats is your © weapon against ‘‘bar- solid guarantee gain sales” and other types of indiscriminate elling PURITY OATS COMPANY KEOKUK, IOWA Say) ON, SG Rea BN Gens ris y GSM 9 1g ILIE LIBRARY’ ey aL 2% Forty-eighth Year GRAND RAPIDS, WEDNESDAY, JULY 22, 1931 Number 2496 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of . urrent issues, 10 cents; issues a month or more old, 15 cents; issues a year Or more id, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Chain Stores To Blame For Present Depression. “Chain Stores and Public Policy,” was the subject of an address delivered by Frank Grimes, president of the I. G. A., at a Chain Store Round Table, held at Charlottesville, Virginia, under the auspices of the University of Vir- ginia. This meeting brought together a very distinguished group of economists, food executives, statesmen, and others. Mr. Grimes, in his address, first traced the gradual development of big business and small business in the United States; big business gathering into its fold the manufacturiag, pro- cessing, transportation, public utilities, mining, etc., while small business em- braced agriculture, and practically all the functions of distributing the prod- ucts of big business. He continued: “So, up to comparatively a few years ago Big Business was content to re- main in its legitimate sphere and open- ly aid Small Business in every possi- ble way. Our commercial leadership seeined to fully sense and recognize the important place Small Business occu- pied in our scheme of things. “Then something happened! “Certain factors in Big Business and Finance, looking for new fields to con- quer, suddenly discovered that retailing was a nice profitable business. The more they investigated the more cer- tain they were that great opportunities for profit to themselves were lying open just for the taking. “And then the Chain was born! “From the time the Chain system of retailing reached sizeable proportions eight or nine years ago an uneasiness began to manifest itself all over our country—Small Business was being as- saulted—profits began to dwindle in our small centers—agriculture sudden- ly found itself faced with something that was driving down prices. Riding on the crest of a wave of wild specula- tion we failed to see what was going on under the surface. It needed only the debacle of 1929 to rip the whole thing wide ‘open. ae “It is not surprising that-so many business leaders find themselves puz- zied to account for our failure to rally from present conditions? “Perhaps an investigation into the serious injury to the buying power of these small communities may reveal some startling facts. “Will the ceaseless hammering down of prices make our country prosperous? I will leave this question to the intelli- gent thought of this country. “To make the alleged low prices to the American consumer, what has the chain found it necessary to do? 1. Ceaselessly hammer down the prices paid the farmer. 2. Pound away at manufacturers until they in turn have had to beat down prices paid the farmer and grower. 3. Establish an hourly wage rate for store managers and clerks entirely out of keeping with American standards of living. / 4. Begin the absorption of manu- facturing, thus depriving the manufac- turer of profits and his employes of wages. 5. Gradually do away with the ser- vices of brokers. 6. Displace the individual whole- saler with their own warehouses. 7. Destroy the individually owned retail business. 8. Take the profits out of the local community, thus sapping its very com- mercial life blood. “It might be very enlightening to have figures showing just how much unemployment has been occasioned by the growth of the chain during the past eight to nine years. “Which is best for American stan- dards? Shall a dress cost $25 and the average women have $30 in her pocket- book to buy it with, or shall a dress cost $10 with only $5 in the pocket- book? Think this over! “Public policy is ultimately shaped by public opinion. To-day in practical- ly every state legislation is pending seeking some way to protect individual ownership of business. If the chain system was conferring benefits upon the public could this sentiment be so strongly crystalized that in every part of the land protests are becoming more vehement each day? “The main issue now up for solu- tion is whether Small Business shall disappear and Big Business take its place. “Shall the individual be deprived of. the fullest opportunity to go into a- business of his own? “Here we are striking deeply at the roots of our entire social and political structure! “Defenders of the chain system usu- ally contend that the independent re- tailer, because of falleged inefficiency, should be put out of business. Then to temper this drastic statement they state that the smart, clever, efficient retailer has nothing to fear from the - chain. One need only review the hap- penings of the past eight or nine years to see how many splendid, efficient re- tailers have been forced out of business, to be convinced that such statements are not based on fact. “How can the independent cope with the following situation? In certain sec- tions of the country a chain sells one important item at 21 cents per pound —in another section 19 cents—and in still another section 17 cents. Within two weeks the location where such prices are named will be reversed. Where 21 cents had been named, 19 cents will now be named—still later 17 cents—and later again 21 cents. “What is the object of such tactics except to cleverly demoralize the inde- pendent’s standing with the consumer? “Reports of one very large chain or- ganization for the year 1930 indicate its net profit was $4,500,000 greater than in 1929. When we consider the sharp decline in food prices in 1930, as com- pared with 1929, this increased profit very properly calls for the highest com- mendation for the management ability of this organization. It was a remark- able achievement. Everyone, even the opponents of the chain system, must admire the leadership that makes such a showing possible. “May I here state that as far as I know there never has been any antag- onism shown toward the individuals owning and operating the big chain system. It is the system itself that is under fire. “Tf my understanding is correct, the chain which showed the $4,500,000 gain in profit is very largely owned by a very small group of individuals, prac- tically none of the voting stock being held outside of this group. “Suppose this $4,500,000 of increased earnings, instead of going to this small group, had been earned by, say, 2,000 independent retailers, each one earning $2,250 more than they did. Practically everyone would be in the market for a new automobile, radio, furniture, etc. Think of the great impetus to buying that would follow if the profits now going to these big chains had been retained by Small Business as was the case up to eight or nine years ago! “What will be the situation when these facts sink home in the public mind? How will public policy be af- fected? Is there not present a grave danger that the public may seriously resent the invasion of the Small Busi- ness field and become antagonistic to all Big Business? The Big Businesses that have been so beneficial to the en- tire country should have the hearty support of everyone, including Small Business and should not be condemned because a certain group have stepped out of their natural province into the Small Business field! “The farmer is rapidly awakening to the danger. Organized labor has been wide awake to the situation, and now Mrs. Housewife is making earnest en- quiry and many now see what the de- struction of Small Business would do to their incomes! “Tl firmly believe that the solution lies in the complete unscrambling of the chain systems back to individual own- ership! If the chair. leaders take this in hand, it can be done in an orderly manner and all investments fully pro- tected. It may take years to do the job properly, but once it is started the great uneasiness now prevailing can be allayed! “Big Business has its rightful, help- ful place. If all work together, these two major factors in America’s life can be real brothers, each one helping the other. Out of such a spirit will emerge a prosperity, the like of which we have never known before! “Small business will then take the products of Big Business and, with proper, helpful supervision, do a job of distribution that will surpass in ef- ficiency and_ effectiveness anything heretofore attempted!” oO Malt Tax Voiding Sought By Suit. Michigan officials last Friday were served with notice of a suit filed in the Detroit Federal court to ‘have part or all of the State malt tax declared in- operative. Charging that the State is clashing with Federal law by inter- fering with inter-state commerce, Stan- dard Brands, Inc., a Delaware corpora- tion with a malt factory in ‘Cincinnati, has asked for a Federal injunction. The company claims that a tax of five cents a pound on the 200,000 pounds of bakers’ malt it ships to Michigan yearly is prohibitive since the normal price of the product is from six to seven cents a pound. The bill of complaint points out that the malt is used exclusively by bakers and con- tains no hops and is not sold to malt and hops stores. The company claims the $100 annual license fee charged foreign corpora- tions as compared with a fee of $25 for Michigan firms is discriminatory. ———_>2—___ Fresh water pearl button manufac- turers, hoping to profit by the effort to popularize cotton dresses for Fall, will canvass dress manufacturers with special lines of buttons in the next few weeks. The fresh water pearl producers ordinarily receive only a share of the button orders for cotton dresses, but this year, because of the demand for low-end goods, they have cut into the field to a considerable ex- tent. ‘Colored buttons as well as the natural pearl types will be offered by manufacturers in competition with ocean pearl button producers, i ii re. t ininanver. epee MICHIGAN TRADESMAN July 22, 1931 N. E. A. CONVENTION. A Glimpse of This Assembly of Educators. During the week ending July 3, the National Education Association held a convention in Los Angeles, its 69th an- nual and its third in this city. Record breaking in numbers, in value, inspira- tion, and enjoyment for those attend- ing, this convention is counted the best in the history of the N. E. A. As a part of its contribution to the success of this great gathering, educa- tional Los Angeles, assisted by the Chamber of Commerce and several of the men’s and women’s clubs of the city, rose to her opportunity of show- ing the thousands of visiting school- ma’ams and schoolmasters the time of their lives and did herself proud. No effort was spared, no reasonable ex- pense was stinted. At all the principal sessions there was music. Abundant in quantity and of surprising excellence in quality, this was furnished free, mostly by choruses, orchestras, bands and glee clubs from the various local high schools. Sev- eral organ recitals and at least two vo- cal programs were given by more ex- perienced musicians, in fact as high talent as Los Angeles affords. The solid work of this notable con- ference was interspersed with break- fasts, luncheons, teas, dinners and ban- quets given by teachers, schools and associations in honor of assigned groups of visitors. There was also much private entertaining. Relatives and friends here made welcome their kinsfolk and cronies from the old home towns back East. These guests whom we were so glad to have with us were taken in auto- mobiles to see the old missions, pic- turesque reminders of the days of the Franciscan padres and the Spanish and Mexican regimes in California; up mountain roads and through orange and olive orchards and walnut groves on lower levels; over long stretches of boulevard connecting the many beauti- ful towns and small cities of this re- gion and along smooth highways front- ing the largest ocean the sun shines upon, Excursion steamers carried them on short sea voyages. Staid pedagogues who felt a return of the youthful urge to play hooky from school and all that relates to it could spend a perfect day in the superb sport of deep sea fishing. Airplane trips of any desired length could be taken from three or four easily accessible airdromes. All this without even mentioning the many sights well worth anyone’s time and effort to see -within the city itself. As to all visitors who are good enough sailors not to mind crossing a short stretch of salt water which sometimes becomes a bit choppy, it is to be hoped that no one of them went home without making a little run over to Catalina, seeing there the great bird farm, the wonderful velvet green golf links, the Wrigley home and on a bus trip catching sight of the wild goats and taking in the many natural attrac- tions of the island. The erection of the St. Catherine and of other smaller but smart hotels, and the building of the Casino with its theater and large pa- villion for dancing and many other features, have made Avalon an up-to- the-minute resort. No one visiting Catalina should omit the classic trip out from shore in a small boat whose glass bottom allows plain sight of the beautiful abalone shells, the continuous sale of wnaich seems never to diminiish the supply, and of the marvellous growths of sea- weed. Either in going over or in re- turning, one should have the luck to glimpse a few porpoises and maybe some flying fish, Perhaps the more imaginative of the educators who took this trip, speculated on how much larger a fortune William Wrigley, Jr., might have made, larger even than that evidenced by his ex- penditures on the island, had not the teaching profession always set its face like a flint against youngster enjoy- ment of his toothsome product during school hours. The scale on which entertainment was provided for the N. E. A., may be judged from the fact that the Mission play, the great pageant-drama present- ed during some months each year in its own uniquely constructed and most fittingly equipped playhouse in San Gabriel, although it had closed its season weeks ago, was re-enacted the evening of July 1 at the Hollywood Bowl, before an audience of’ 19,000. From all the locations available, this Bowl was chosen because it combines an appropriate and picturesque beauty of setting with sufficient size for ac- commodating the great number who would be in attendance and was also conveniently accessible to the dele- gates. “The delegates,” that was the ex- pression generally applied to those at- tending. Many were delegates in real- ity, some of these having seen sent by their local associations with expenses partially or fully paid, the delightful and professionally stimulating trip being a plum awarded for faithful work in a teachers’ organization or in recog- nition of skill and excellence as an in- structor, or on account of personal popularity. It is likely, however, that most of those who had been selected to come in a representative capacity, as well as practically all who had not been so designated, paid their own way. Complete figures are not now obtain- able, but approximately 16,700 teachers and others engaged in education regis- tered. One hundred and four of these were from Michigan. It may be men- tioned here that Sadie M. Alley, of the Wolverine State, was elected one of the Vice-Presidents for the ensuing year. Many who are not teachers and who did not register, went at least one ses- sion. Including these non-profession- als, it is conservatively estimated that about 22,000 different persons attended one or more of the meetings. Every session was open to every- body. No admission was charged and no reservations were made, the teach- ers taking their chances with the gen- eral public in securing seats. For so large a gathering, it was singularly free from accidents or untowerd cir- cumstances of any kind. Alas, however, that there must be at least one fly in every ointment! The weather man did not co-operate as he- was expected to and several convention days were extremely warm. Loyal Angelenos failed not in explaining to every guest that this was most “un- usual,” while the local newspapers used much front page space in showing up the dreadful suffering and many deaths occasioned by the long heat wave in the Middle West, giving all visitors to understand that any discomfort they might experience here was as nothing compared with what they would have gone through at home, where the hu- midity of the atmosphere, the high tem- perature and the lack of the ocean breeze, which never fails to give this great city a refreshingly cool night— , all combined to make “the weather back there just simply terrible.” The convention headquarters was the Shrine Civic Auditorium, which has the largest audience room in the city, with a main-floor-and-gallery seating ca- pacity of 6,400, while 2,000 more can be accommodated on the stage. In this auditorium, with a single exception, a session was held each forenoon, after- noon and evening. At the same hours morning and afternoon, there were held, during the week, half a dozen other large sessions at each of two good-sized assembly halls—the Poly- technic high school auditorium and Bovard auditorium of the University of Southern California. In addition, some thirty audience rooms (or what could be used as such) of various sizes had been ‘secured— these for meetings of different depart- ments of the N. E. A. and of allied organizations. A person engaged in teaching the deaf would prefer to de- vote a share of her convention time to gaining what would aid her in her special work and would want to attend the two special sessions devoted to lip reading. It was the same with a large majority of those in attendance—each desired to get what would help her most in her particular field. Every one of the thirty smaller assembly rooms was the scene of at least one gather- ing. In some of them three or four meetings were held. An idea of the amount of mental food provided for this vast herd of voraciously hungry intellects, may be gotten from the fact that ninety ses- sions and conferences were ‘outlined in the program books, at which more than two hundred speeches and lec- tures were scheduled for delivery, and this not counting many carefully pre- pared reports and short talks. With few exceptions, all that had been planned was carried out. As to the quality of the provender so eagerly consumed, it can be said that every speaker was someone of distinction in his or her field; most were men and women eminent either in the teaching profession or in some other line of effort. The thought and presence and words of the latter gave a breadth and interest and variety not attainable had only professional in- structors addressed the gatherings, and also served to emphasize the necessity that exists for the proper correlation between the education given to youth and the serious activities of mature life. Celebrated writers, lecturers, financiers, a railway president and one governor of a State were among these outside speakers. The educational exhibits were an outstanding feature of the convention and the center of keen interest. By means of great effort on the part of both teachers and pupils, a showing was made of the entire public school system of Los Angeles, from the nur- sery schools through junior college. Publishers of school books, manufac- turers of school supplies and makers of school equipment of every availed themselves of the opportunity granted to display their wares and made ehxibits well worth examination by all wishing to keep well informed about such goods. kind Most Tradesman readers are -not teachers, so its editor very properly would reject any lengthy account of even one session of the N. E. A. But every reader of this journal is vitally interested in education, so I venture to give an outline of the annual address of the President of the Association, Dr. Willis A. Sutton, Superintendent of Scholos at Atlanta, Georgia, selecting this not only because it shows in brief compass the trend of the best thought of those in the vanguard of educational progress, but also for the reason that his masterful handling of the difficult and embarrassing situation that con- fronted him just before he began speak- ing, has a valuable lesson for every man or woman who is selling goods or dealing with old Human Nature in any way. It was the evening of June 29, the end of a long hot crowded day, which happened to be the day when the Association was paying special honor to its highly esteemed President. Not only had he been the speaker at the 5:30 psm. life membership dinner at the Biltmore Hotel, but, following the meeting I am to describe, the teachers of Los Angeles were to give him a grand reception at the same hostelry, with dancing afterward, all members of the Association and their friends being invited. First on the program was the Los Angeles elementary schools junior or- chestra of 270 pieces and dcomposed of children of from five up to fourteen or fifteen years. They gave admirable rendition of some eight selections. Then came Carl E. Milliken, former- ly a governor of Maine and now Sec- retary of the Motion Picture Producers and Distributors of America, Inc., New York. The general theme of this ses- sion was “The Enrichment of Life,” his address being entitled “How the Movies Enrich Life.” His address over, a dozen or more movie stars were introduced, several of them very youthful celebrities. This finished, the dispersion of the considerable part of the audience was becoming noticeable. After the junior orchestra had finish- ed their seiections, the children, 270 in number, had been leaving, together with members of their families who had accompanied them, and also their sisters and their cousins and their aunts, who had come mainly to witness the performance of their little relatives. U sox aoe it Koes ee 4a u e: Ke e 4a July 22, 1931 MICHIGAN TRADESMAN 3 This was all right. Children should go to bed early. i The movie stars went also, most of them ‘having to be ready for work in good season next morning. And the portion of the audience that had been attracted by the movie features of the program mostly followed suit. When things quieted down, probably the op- ening attendance had been reduced by 1,060. Edward A. Filene, of Boston, was scheduled to speak next, but he was not there. Disappointed as many were over this failure, it was really a mercy, for it already was past 9:30, the eve- ning was sultry, and the Presidednt’s address, as also the banquet and ball followinfi were still to come. Dr. Sutton, a middle-aged man of genial presence, deep, smooth, melodi- ous voice, and a slight unmistakably Southern accent, recognized the pre- dicament he was in, referring tactfully to the placement of ‘his speech after the presentation of all those cinema stars as a most unfortunate anti-climax. As no wise salesman will even begin to show his wares until he has put his prospect in a good humor, so this mas- ter of men, before he tried to sell the ideas he was anxious to put over, had the saf#acity andd nerve to devote a third or more of the precious time at his disposal to telling funny stories, to amuse and gain the attention of his fagged hearers. He spoke of his boyhood home, por- traying his father as a devout lay Meth- odist, greatly given to long prayers. Indeed, his parent, at the daily family devotions, sent up so many requests and asked for blessings on so many persons—=in fact, all the individuals composing the nations of the earth— that “if a kind Providence were dis- posed to give attention to all of his father’s entreaties, other people would be safe in going to bed without saying any prayers.” One day an Irishman came along and stopped over with them. When the time came for evening devotions, he was invited to join with the family. Being unaware of the length of the good householder’s petitions, he knelt in conventional fashion with both his knees on the hard floor. Knowing no way to shift to an easier position, he was suffering visibly long before the prayers were over. Dr. Sutton and his small sister, who had learned to assume postures that could be main- tained in comfort, watched the stranger with furtive sympathy, wishing that their father for the once would omit “the nations” from his supplications. The next day when time came for prayers, Pat took off his coat, folded it carefully and placed it on his lap ready to slide under his knees when he knelt down. Then he remarked, “Now, Brother Sutton, I’ll stay with ye.” The application was that he, Dr. Sutton, was determined to stick to the carrying out of the evening’s program, even under discouraging circumstances. Then he told the Judas Iscariot story. Recently while riding along a country road in Georgia, he came to a little farmhouse with an old-fashioned open well. A great desire came over him to drink once more of water drawn up in a bucket, even at the risk of a few germs. He got out and asked this privilege from the Negro auntie. “Sho’ yo’ all’s welcome. Drink right out ob de bucket: dat’s de way we alls does.” But on his expressing a prefer- ence for some other drinking dish, she called her young son: “Judas ’Scariot, yo’ go quick and fetch this gem’man a gourd or a dip- puh!” Judas Iscariot! osity was aroused. “Tell me, Auntie, how did you ever come to name your boy Judas Is- cariot?” “T’ll tell you’, Misteh,’ she began, “When my ol’ man an’ me got married an’ de chilluns begun to come, we named ’em all by de Book. Oe oldest we called Abraham, because Abraham he done started eb’ryting. Den dar was anoder boy, an’ den another, so The Doctor’s curi- we called ’um Isaac an’ Jacob. Den next along came two little gals. We named dese Ruth an’ Naomi. Den a long string of boys came in reg’lar orduh, an’ we jus‘ name ’um ’Zek’el, Jer’miah, Dan’el, an’ Hosewh, an’ den right troo de minor prophets to Mal- achi, “Den what yo’ tink happened nex’? Cuadrooplets. My man he jus’ scratch his haid a minit an’ he say, ‘Matthew, Mark, Luke an’ John!’ “Nex’ a leetul gal come an’ we stud- died an’ studdied an’ finally we saw we couldn’t do no better dan call her Epissul to de Romans. “Den a leetul boy come an’ purty soon anudder an’ we name ’um jus’ Jude an’ Rev’lation. An we wuz troo de Book an’ we tho’t we wuz troo wid de chilluns. But after while dis leetul feller come trackin’ along, an’ we jus’ couldn’t tink ob nuthin’ to call him. A long time he run aroun’ widout no name. But one day I wuz readin’ in the Book ’bout Judas ‘Scariot—how it wud ’uv been good fur dat man if he haint nevuh bin bawn. An’ I saw de light. Dis boy wuz an orn’ry youngun anyway, an’ we named him Judas ’Scariot.” Dr. Sutton claimed that his own sit- uation that evening was so humiliating that ‘he felt that, like Judas Iscariot, it would have been better if he had never been born. By this time he had his audience thoroughly en rapport, and in few and simple words he pressed home to his hearers his serious mes- sage. First he plead that the standards of education and the expenditures for its maintenance should not be lowered be- cause of the present depression. He spoke again of his boyhood home and how at a time when the family finances were distressedly straitened, his father thought a son and a daughter older than himself must be taken out of college. But his mother said “No. The trou- ble of one generation must not be al- lowed to deprive the next generation of its opportunity.” And the brother and sister staid on. He spoke feelingly of the thousands of teachers unemployed because there is not money to pay them, although the need of teaching never was greater. He also made a telling comparison be- tween the ten billion dollars that crime costs this country yearly, and the two billion dollars that covers its bill for ‘education. “The Relation of Education to Busi- ness,” was one of the main: themes of the convention. Dr. Sutton showed how education fosters business. It is only the educated who are large con- sumers of highgrade products. The cave men would have been poor cus- tomers for books, radios, pianos, rugs, automobiles, and airplanes. Touching upon adult education- as an outstanding field in which practical application can be made of the idea that education should be made to serve the enrichment of life, Dr. Sutton earnestly urged every teacher attending the convention to carry home the pur- pose, not only of doing well the par- ticular work he or she is paid to do, but of arousing in the community in- terest in good literature, music, and art, among grown-ups as well as children; in short, of being a center of inspira- tion and a bearer of light. He touched briefly upon health and physical welfare, and spoke of how fixed with many persons, even at the present time, is the old idea that every physical malady is due to the chasten- ing hand of Providence. He does not believe it is necessary to be sick in order to go to Heaven. Lastly and eloquently he plead the cause of the rural schools. Calling at- tention to the fact that at present, dol- lar for dollar, only half as much per pupil is spent in the little red school- houses as in the city schools, he in- sisted that so far as is possible, this wrong must be righted, and the country boy and girl be given opportunities equal to those offered the youth of the cities. At another session he expressed his belief that rural education was the most important single subject on the agenda of this convention. With the idea that as many as can should share both the honors and the responsibilities of the organization, it is the custom of the N. E. A. to change its president every year. How signifi- cant a place the betterment of the coun- try schools now holds in the minds of advanced educators may be known from the fact that Miss Florence M. Hale, of Augusta, Maine, Supervisor of the Rural Schools of that State, was unanimously elected president of the N. E. A. for the coming year. Atlantic City was chosen as the site for the next annual convention. Ella M. Rogers. Los Angeles, California. ——_+--+ When On Your Way, See Onaway. Onaway, July 21—And seeing is be- lieving. After enumerating the vari- ous. places of interest let us look around a bit. Investigation tells the tale. We cannot pile such attractions out on the main street as a merchant does some of his wares. Just take suf- ficient time to read the legends, then ask questions. I have often wondered why so many people whom [I have met should form an opinion that Presque Isle county is such a bleak, cold, barren country. As a matter of fact, it is just the reverse. Fertility should be our middle name, and so on up into the ad- joining Cheboygan county. The finest fields of alfalfa you ever saw; that re- quires good soil, you know, and our soil contains the lime naturally that produces sweetness. And such live stock which thrives on, not only al- falfa, but natural native grasses. But here is what I started to talk about in the beginning. An invitation from H. C. Hutchinson, of Afton, a little hamlet located on a branch of the Michigan Central Railroad, four- ten miles West of Onaway, called my good friends, L. B. Karr and wife and myself to visit the Pigeon river fruit farm, of which H.C. is the proprietor. Now up until this time I took it for granted that Mr. Hutchinson’s time was chiefly occupied in conducting his general store and postoffice, which he really does conduct in a creditable way, and serving quite a community with dependable merchandise. At the same time, in some way and with equal skill, Mr. Hutchinson keeps under cultivation a field of Cuthbert rasp- berries—a ten acre field, mind you, bearing luscious fruit of this famous variety—long rows of thrifty, strong bushes free from weeds, disease or foul matter. In answer to my en- quiries, Mr. Hutchinson tells it about like this: “I bought this land just a few years ago when everything was wild up in this country, right in the woods, so to speak: no roads of any consequence, no clearings. +> + Joke That Is Not a Joke. Fred G. Holmes, manager of a drug store in Detroit, and Holliday Saun- ders, of 13375 Lander court, used to be pals. But Tuesday, Saunders sat in a cell in police headquarters wonder- ing if there wasn’t something wrong with Mr. Holmes’ sense of humor. A year ago, just in fun, it was said, he gave his friend a $6 check to cash. It bounded back fast, police said. Saunders walked into a drug store in the Free Press building where Mr. Holmes is employed. Recognition was mutual. Saufders fled and they raced around the building. As they passed the entrance of the Free Press the race was a perfect tie, Mr. Holmes’ hands having“fastened in the collar of “his pal.” They settled down on the side- walk to talk it over. Mr. Holmes using? Saunders’ chest as a_ chair. Patrolman Howard Krohn joined them, “It’s all a little joke,’ Saunders ex- plained from the sidewalk, He was taken to headquarters where it was found that he had committed two other “jokes,” police said. Two warrants accuse him of uttering and publishing, —___¢ 9 ___ Fall Orders Stress Reefer Muffler. Fall orders now being placed for men’s mufflers are putting consider- able stress on the reefer style and this number is expected to be an outstand- ing item for the coming season. Both plain and novel print effects are re- ceiving attention from buyers, with most favor accorded to the popular priced ranges. Silk squares are also seen as important numbers and, due to sharply reduced silkprices from last season, the values offered are con- sidered to be greater than those of any previous year, —_—_+~+.—____ : Ivan G. Moore, proprietor of Moore’s Drug -Store, Pontiac, renews his sub- scription to the Tradesman and says: “I do“not’ want.to:miss one copy of the Tradesman. I-‘look for it each e [> a’ 0 ae {> a July 22, 1931 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. Sugar — Local jobbers hold cane granulated at 5.35c and beet granu- lated at 5.15c. Tea—The market has shown some little firmness during the past week, including Indias and Japans, Advances, however, in his country were little, if anything. Prices were affected only in the primary markets. The demand for tea in a consumptive way is good. Prices are about steady. ‘Coffee—The market for Rio and Santos coffee, green and in a large way, has taken another small decline during the past week, this referring both to future and spot. In both cases, however, the fluctuation is tiny. The undertone is still heavy, with the fu- ture uncertain. An effort has been made to create interest in low-grade coffee by exploiting the destruction of this grade, which has occurred | in Brazil, with the fact that this may cause some scarcity. Mild coffees show no change during the week. The jobbing market on roasted coffee is about unchanged. The demand _ for coffee in general shows no _ change from normal. Canned Fruits—The trade has been waiting for new prices of California peaches, but at this writing they have not appeared. These prices come out under the new plan for controlling the pack and what will happen to them remains to be seen, They are expected to be low. Canned Vegetables—The only new feature during the week was the nam- ing of opening prices on new golden bantam corn at 10 cents under last year’s price. Buying, however, was not frantic by any means. News has come that the 1931 California aspara- gus pack was short of last year and this strengthened the market, but caused very little buying. * Cheap lots of new pack early June peas are nearly cleaned up: There is a good general demand. Southern tomatoes are also doing better. It is being confirmed every day that there is much damage to the current pea crop, especially in the West. l Dried Fruits—Word from one of the large independent packers states that the 1931 crop is going to grade out a very small percentage of fancy fruit this year, and there probably will be a smaller percentage of fancy Thomp- sons than has been graded’ in several years. Aftfer estimates of an unexpect- edly large crop of prunes some few weeks ago, it now appears that the scorching sun has damaged a consid- erable portion of the new California crop, and estimates are now down again to 180,000 tons, and some predict- ing a yield no greater than 170,000 tons. Dried peaches are reported as firmer, one of the large independent packers reporting an advance of 4c to M%c per pound. Peaches, like apricots, experi- enced sharp declines in prices until recently, but appear now to have reach- ed the turn and are getting stronger. Brokers report trading as fair and buy- ing has been stimulated considerably on each advance in prices. ‘Canned Fish—The season in tinned fish is now on, but there does not ap- pear to be a whole lot of interest in it. Cheaper grades of Alaska salmon are selling very well, especially by chain stores. Prices are unchanged for the week, The packs of the higher grades have been short so far and this is giv- ing these grades some strength. New pack sardines are arousing some in- terest and the general Maine sardine market is undoubtedly in better shape than for some time. Other canned fish ‘moderately active and unchanged. Salt Fish—New catch mackerel and other salt fish are expected to reach these markets in a few weeks. Busi- ness generally is dull, but something is doing every day. Prices are un- changed, Beans and Peas—Nowhere in the list of dried beans is the demand in more ‘than fair and. mostly it is poor, with values weak. Pea beans are in rather better condition perhaps than the balance of the list. Blackeye peas are also weak and neglected. Cheese—The demand for cheese is only fair. Offerings are light and prices about steady. Nuts—Prices are now expected to open at about present levels and a rather good situation is expected be- cause of the manner in which the old crop supplies are cleaning up. In some sections there are already signs of closing out and walnut halves are said to be finished. Rice—Little activity has character- ized the rice market during the past week and prices are generally unchang- ed. New crop. developments are eagerly awaited and report of lack of rains in some sections has a tendency to firm the market on present stocks. Sauerkraut—This item continued in a poor position. Stocks were large and the demand was slow. Prices re- mained unchanged but had an easy undertone. Syrup and Molasses—Demand for sugar syrup is perhaps a little better than it has been, Sales are confined to small lots. A routine demand is re- ported for compound syrup, without change in price. Molasses shows no change and small demand, Vinegar—Unchanged prices showed on vinegar. Consumers were taking on fair quantities and it was expected that the turnover would show improvement as the season advanced. —_++< Review of the Produce Market. Apples — Transparents command $1.85 per bu. Western apples com- mand $2.50 for Winesaps and $2.25 for Roman Beauties, 3ananas—4@44c per lb. Beets—Home grown, 30c per doz. bunches or $1 per bu. Blackberries—$3.25 per 16 qt. crate. Butter—Butter has had a more or less quiet week. Offerings have been moderate; demand fair and only one advance of 1%c per pound is reported. Jobbers hold 1 Ib. plain wrapped prints at 25%c and 65 lb. tubs at 2414¢. for extras. Cabbage—Home grown, 60c per bu. 'Cantaloupes—Arizona stock is quot- ed as follows: Standards: 499 2h $3.25 Jumba): 36s. 22 es B25 Jumos 3459) oo eee U5 350 Jumbo flats: 222008) 80s ona 56 Carrots—35c per doz. bunches, ‘Cauliflower—$1.50 for box contain- ing 6@9. ‘Celery—Home grown, cording to size. ‘Cherries—Sour, $1.50@1.75 qt. crate; Sweet, $2 ditto. Cocoanuts—80c per doz. or $6 per bag. ‘Cucumbers—No. 1 hot ‘house, 75c per doz. basket; outdoor grown from the South $1.50 per bu. (Currants—Red, $1.75 per 16 qt. crate. Dried Beans—Michigan jobbers are quoting as follows: : Co ea Beans) $3.80 Eseht- Red Kidney 2.20 ..00- 8.50 Dark Red Kidney 2.2 3 9.00 Eggs—The market has sustained a sharp advance, due to sudden shortage in fine fresh eggs, pending the receipt of wheat eggs. Jobbers pay 18c to- day for high grade fresh stock. Green Onions—20c for Silver Skins. Green Peas—$2 per bu. for home grown, *. Green Beans—$1.75 per bu. Gooseberries—$1.75 per 16 qt. crate. Honey Dew Melons—$1.85 per crate of 12 or 16. Lettuce—In good demand on the following basis: 30@50c ac- per 16 Imperial Valley, 6s, per crate ___-$5.00 Imperial Valley, 5s, per crate ____ 6.00 Home grown leaf, per bu. ______ 1.00 Home grown head, per bu. _____ 1.25 Lemons—Present quotations are as follows: S60 Gumkist 2) 3 $9.00 S00 Sunkist 0 9.00 660 Ned Ball 2 2 8.00 S00) Red Ball 8.00 Limes—$2 per box. Oranges—Fancy Sunkist California Valencias are now sold as follows: LAG $6.25 TA ee 6.00 1G ee a 6.00 70) ee 72) (04 ee 5.25 Age ee 5.00 AO ee ie 5.00 Onions—Calif. yellow, $1.50 per 50 Ib. sack; white, $1.85 ditto. Parsley—50c per doz. bunches, Peaches—The market is pretty well supplied with Southern grown. Early white stock from Florida fetches $1 per half bushel, Elbertas’ from the same state command $3.50 per bu. The Elberta growers in Arkansas are fur- nishing jobbers an assortment of col- ored signs advertising their product, especially with reference to fruit for canning. Peppers—Green from Florida, 50c per doz. Pieplant—75c grown. Potatoes—New home grown, $1@ 1.10 per bu.; Virginia stock $2.85 per bbl, Poultry—Wilson & ‘Company pay as follows: per bu. for home blcauy fowls oe 17c Pight: fowls 2202s 14c OPO GS) oe ee 14c Geese) 65 2c Raspberries—Black, $2.50 per 16 qt. crate; Red, $3 ditto. Spinach—75c per bu. Tomatoes—$1.15 per 10 Ib. container, Southern grown: home grown hot house, $1.25 for 7 lb. basket. Turnips—60c per doz. for home grown; $1.25 per bu. Veal Calves— Wilson & Company pay as follows: Paney 92 oe _. 10%@I11c GoGo ie 9c Meditinr 255s 222 8c POOR haa ee ee ee 8c > Campaign Boosts Home Merchants. For more than thirty years the Times has been boosting Ironwood merchants, the home town business Why? Because our merchants stand by their home town at all times; at all times are willing to lend a help- ing hand in the support of every home enterprise and because they back every move that is for the best interest of our city, men. But we wonder if the citizens in and about the community realize the worth of the home town merchants— of the many things they do for the town and its people, and how much we, as a people, owe to them. Back of every movement for good— for progress, development and uplift are the home town merchants, and usually only the home town merchants, while others “pass the buck” except: during beneficial showers. Who contributes most to community welfare—to church, to school, to so- ciety, to civic movements, to charity and-improvements? Usually only the home town merchants. Who are the vital forces in every organization having to do with com- munity life and improvement? Usually, only, the home merchants. ‘Who are the first to work for need- ed improvements, for better streets— for cleaner city, for city beautification —for the very ‘things that make us proud of our home town? Usually only the home merchants. Who are the first to combat the things that are injurious to our com- munity—to society—to our industrial, commercial, financial and moral life? Usually, only, the home merchants. Who dig into their pocketbooks deeper than the home town merchants to support community benefits? “Day by day, in every way,’ home town merchants are contributing of their time, their energy and money to make this community a bigger and better place in which to live. It is proper and fitting then that we give more than a passing thought to the debt we owe the home town mer- chants and that we come to the realiza- tion that this debt can be repaid by giving to them the trade of the com- munity, a trade well earned and right- fully theirs, The truth of the matter is, home- town merchants are selling goods at, or less, than prices elsewhere, and if we will be fair and include additional expenses incurred when trading away —we are bound to admit that it is cheaper to trade at home besides show- ing a spirit of reciprocity. Spend your money elsewhere, and the merchants will be forced to go out of business and to seek a new location where more civic pride and community spirit exists. And you may be sure that no other business men will come in to take their place, for nothing scares ‘business away from a town as much as “for rent” signs on a vacant store building —Ironwood ‘Times. cmt ve Ob po vat ge tke 2 vty Rn gira name ea 6 IN THE REALM OF RASCALITY. Prosecuting Stock Salesmen Who Defraud Public. As I recall it, going back two decades or so, the man who engaged in a scheme of fraudulent stock selling would get himself - something that passed for a mine or for an oil well. The scheme to defraud, in which the mails were necessarily used, dealt with mining or oil. Twenty years ago, 25 years ago, 15 years ago, the public imagination was all worked up over the possibility of obtaining enormous fortunes through a lucky strike under the surface of the earth. It was easy for the average mining or oil promoter to give a list —five or six would be enough—of the huge gains made through successful enterprises of that kind; and the peo- ple bought. They did not know. If the bank depositor in some little town came to withdraw his savings so he could send a check to a New York promoter whom he mistook for a great banker, and the cashier suggested: “Be careful, you are more than likely to lose your money, even if the proposi- tion is legitimate; why don’t you buy a good bond of our local street railway company or our local gas company?” the depositor decided that the cashier stood in with the crowd of local finan- cial “marauders” and was opposed to the best interests of the community itself. It was not possible to dissuade people from acting foolishly. They bought and lost money in tremendous chunks, Those crooks were prosecuted and sent to Atlanta. At last the method became so crude that the ‘financial racketeer who indulged in fake oil or mining operations was considered a mere amateur. A new method was evolved, one that applies to-day, not only to stock selling but to any num- ber of other propositions, some of which J am now investigating. The idea developed that instead of buying a mere hole in the ground and calling it a mine, instead of buying wildcat land and lying about it as oil- producing territory, it would be much better if the racketeer took over a legitimate company, a company genu- inely engaged in the manufacture and selling of a product that anybody could recognize and understand, a company which could show a balance sheet, and a correct one. The method in the last few years has been for the promoter first to fool the officials of the company, who, be- cause of the prospective growth of their business, need new financing. The racketeer who has any finesse to-day in stock-jobbing deals with the legiti- mate company and not with an im- aginary property. The plan was very simple: The company needed financ- ing. The crooks told its officials “We are ‘big men in Wall street; we can give you the financing.” It was easy to have an address in Wall street or thereabouts, No difficulty was experi- enced in ‘fixing up an office so that it had all the appearances of being the abode of a Croesus; the hard-working company directors, who were actually operating factory and_ salesrooms, would call and be duly impressed. They would sign on the dotted line; all they MICHIGAN TRADESMAN wanted was a certain amount of money, represented by so much per share. It was a legitimate valuation; everything looked clean. The grief came next. The racketeer organized what was known as a “boiler room,” that is, nothing more or less than a set of telephones at which skilled stock salesmen called up people who. were flattered by the fact that So-andiSo of New York, such- and-such a number, Wall street, or Broad street, or some similar address, was on the wire. The name not in- frequently was a fair simulation of a name that meant something in finance, but was not a direct fraud. The whole name was not copied; there actually was somebody who had a name more or less resembling the name of a leader in finance, who, for $50 a week, would permit the use of his own name as a part of the ‘firm of racketeers, The flattered victim would be told what a great company this was (and it was certainly an honest company); that its prospects were tremendous, the great financing was going to put this company at the head of its indus- try. Other misrepresentations were made that were quite specific, such as the payment of dividends when divi- dends had not yet been earned. Stock was sold not infrequently for five, six and even ten times what the promoter was paying for it to the company itself, That method of swindling greatly broadened the field of fraudulent finance. It has largely increased the activities of the Post Office inspectors. It has largely increased the business of the United States Attorney’s office. It has largely increased the burden of our courts. In some cases the fraud on the public went into the millions, literally millions, not simply into the few hundred thousand dollars of a fly- by-night promoter who might take his money, close up his shop and dis- appear. In some instances the business was so pyramided that the promoter simply could not let go; he had to stay on the scene until the inevitable crash came; he could not get out himself. Of course, there is no better way of call- ing attention to a fraudulent operation than failure; that has been the experi- ence with respect to banks, it has been the experience with respect to all other financial operations. And so we get more and more busi- ness in the United States Attorney’s office. I wish the business never ex- isted, because you find conditions of this sort: When you get a case of the kind just explained and the fraud has been extensive and based on a legiti- mate enterprise, in order properly to prove your case, not only with legal precision but with persuasion to a jury, it is necessary to spend on a single case months and months of prepara- tion, and then not infrequently, as much as a month in actual trial. The United States District ‘Court in this district consists of eight judges. Sometimes Judge Knox, who is Senior District Judge, succeeds in cajoling a judge from rural territory to sit in this great metropolis in a courthouse, which, T regret to say, does not begin to compare with the most picayune courthouse in his own state. Once we get the outside judge here, we have him, but we are not always able to get him. ‘When we do, what is the situa- tion? Ordinarily, since our Federal Courts do not deal primarily with the criminal law but with the relations of people that are perfectly normal and honest, three-quarters of the business of that court is necessarily civil business, The result is that six of the eight judges must in all decency attend to the civil side of the District Court in this dis- trict. If we have two of our regular judges sitting for us in criminal cases we are fortunate enough; we are get- ting at least our fair share. Of course, the judges have been most generous. Upon occasions they have stepped in and helped us, where we wanted more than our quota. For example, recently there was a mail fraud case in this district. When it came to be tried, we found we were shy a judge, because one judge sitting in our criminal work was engaged with the necessary prohibition activities; the other judge was engaged with the normal criminal affairs. Now, that criminal business has cer- tain aspects that require immediate at- tention. Some people actually get into the clutches of the Federal law who cannot afford bail; not many—most persons who are defendants in Feder- al criminal proceedings get bail; a few of them cannot, practically only a handful; but if a man is in jail await- ing trial, every dictate of decency calls upon us to give him a preference over the man who is on bail and still has the comfort and consolation of home and family, And so, on that particular day, we had a mail fraud case which was about as slick a thing as I ever saw. It was a large petty-larceny scheme in which the defendant, under the guise of a legitimate business—that is, pretending to operate a small mail order house— would pretend to file claims in bank- ruptcy for sales that were never made; not large enough to make trouble, say $5, all out of town, or send bills for two, three, five, six dollars to various jobbing houses for goods he pretended to have delivered, which would get by the book-keeper in a hurry. He made himself a most comfortable living. It was very important that the case should be tried because if he could get away with it, others would learn how, and we would have a set of “rackets” of that kind running all over the coun- try, but in order to try it we had to call referees in bankruptcy from as far as California; lawyers, clerks of court, managers of businesses—and they all came with deadly precision, on the same day. ‘We had to get rid of them and not send for them a second time, as it had cost the Federal Gov- ernment several thousand to assemble them. 'We were in a dilemma; two courts occupied, nobody else around. Judge Knox volunteered to drop his regular work and sit. One of his as- sociates, who was equally busy, real- izing that Judge Knox was making a greater sacrifice than he ought to, stepped into the breach, abandoned other engagements that were most pressing, and tried the case. In the course of a week it was out of the way July 22, 1931 and the Government saved a tremend- ous duplication of expense. The ‘breakdown of business morals would be a frightful disaster. We can- not reform the whole world, we cannot reform everybody. At times, when things go badly, it is always possible that men otherwise honest, who have led clean and blameless domestic and business lives, will just “relax” a little in their business morals and do the one thing that tends to disturb that finely adjusted balance in business, business depending so much as it does on perfect confidence and when that balance is disturbed, because of the breach of faith, of course the business world and the community generally, must rise in its wrath and through its - government representatives set an ex- ample that will make it both difficult and dangerous for a repetition of that yielding to temptation. No racketeer any more goes about brazenly, with palpable fraud. His methods are subtle, and because they are subtle they are worthy of our ef- forts; the efforts of Government offi- cials, the efforts of grand jurors, the efforts of judges, so that those offenses may be stamped out. George Z. Medalie, U. S. Attorney Southern District of New York. ——_2-<. Over Sales Minded and Under Credit Minded. Grand Rapids, July 21—Since my article on the method of preventing bankruptcies appeared in the Trades- man, I have had quite a number of favorable comments. One attorney at Benton Harbor wrote in this morn- ing and said he considered it the best article on the subject he had ever read, The only criticism was from Sol Rosenthal, and who he is, I do not know. Neither do I know whether he has an axe to grind or not. Evidently he would rather have some creditor get in the saddle. I have seen some very sorry experiences along that line. I am certain no one would say I even remotely suggested the bank- ruptcy court does not function proper- ly. I merely stated that many of the cases which go into bankruptcy should never land there. The court is requir- ed to conduct a ‘bankruptcy case along the lines laid down by the law, and if the law is cumbersome, surely that cannot be used against the adminis- trative agents. The principal point | would like to drive home is to cut out the waste and get down to a real busi- ness basis; to keep as many deserving merchants as possible in business and if they are not deserving, then liqui- date as cheaply and quickly as possible. For eight years I have been in this game and [| sometimes reflect on the great saving which could be accom- plished if business executives would join whole heartedly in a co-operative plan, One thing seems certain. The pres- ent credit losses are awakening the ex- ecutives to the fact that a sale is not really a sale until the money is in the cash drawer. Too many executives are over sales minded and under credit minded. A happy combination of the two would prove one of the biggest contributions to a sound business re- covery, ~- Edw. De Groot. —_+--.___ You pay for all other education. Why expect anything different when you sign notes for relatives? ——_~r--__ The two things that cause a trigger to work more quickly are oil and a yellow streak, © a ee i> f w July 22, 1931 MICHIGAN TRADESMAN eelamanciatnte setae 7 DETROIT DOINGS. Late Business News From Michigan’s Metropolis. Adolph Sanders was shot last Friday when two Negroes entered his dry goods store at 11730 Oakland avenue and demanded his money. The center of the store is the dividing line be- tween Detroit and Highland Park. When police were notified of the shoot- ing exactly twenty-six officers, repre- senting two departments, responded. Fifteen were from Bethune station, while the balance, under Chief Patch, were from Highland Park. They met at the entrance to the store, surprised and questioning. An investigation re- vealed the south side of the store to be in Detroit, the north side in High- land Park. However, the cash register is on the right hand side as you enter, and it was on this side of the store also, that police found Mr. Sanders. The holdup took place in Detroit, it was decided, but since the Highland Park patrol wagon was handy, it took the victim to the hospital. He was reported recovering Saturday. The business of E. P. Hurd, 5820 Fischer avenue, was recently incorpo- rated as Hurd Lock Co. E. P. Hurd is president, P. W. Mulder is vice- president and Charles D. Ferguson is secretary and treasurer of the organ- ization. A new and larger factory is being planned at Almont, owing to re- cent sales expansion. The company in- tends to expand in both the hardware and automotive fields with a sincere effort to have strictly jobber policy in the hardware trade, says Mr. Hurd. Current report of Union Guardian Trust Co., as trustee, states that the estate of Milton Barbach, retail hos- iery, trading as Congress Hosiery Co., 126 West Congress street, is not now ready for closing, as trustee is still in- vestigating the estate and desires to conduct further examination of the debtors and other parties relative to assets of the estate. A balance on de- posit of $2,637 is shown by the report. Composition offer of 20 per cent. made by debtor firm is pending in in- voluntary bankruptcy proceedings against Clarence Gottesman, retail dry goods, 7446 Michigan avenue. Sale of assets has been authorized by the U. S. Court here in involuntary bankruptcy proceedings against H. Rosinski & Sons, retail men’s wear. A 50 per cent. composition offer was with- drawn in this case. Union Guardian Trust Co. is receiver. Assets are given as $10,940 and liabilities $10,543 in schedules filed. First evidences of fthe 1932 model cars which will be introduced in the late Fall are beginning’ to appear in isolated departments of the various automobile plants. They are not rad- ically different, it is true, but there is no mistaking them. Whenever a factory department has produced sufficient units for the completion of production on the 1931 models, instead of being allowed to stand idle altogether, it is adapted to the task it must perform on next year’s line. So far retooling operations have been conducted on a small scale, but they point to a future of increasing activity. It may be a relatively dull year for the automobile and other industries, yet the month of July has produced a small number of vacation announce- ments. Cadillac will close for two weeks for inventory, and Oakland-Pon- tiak also ceases operations for a similar period beginning next Saturday. In connection with the latter’s vacation, it is pointed out that no changes are contemplated in the present line during the shut-down. Of the parts suppliers, Timken Rol- ler Bearing closed its plants for the regular Summer vacation on Thursday of last week. Operations will be re- sumed on July 29. July may turn out to be the best month so far this year for Chrysler production. The appearance of the new Plymouth has acted as a_ stimulus throughout the whole organization. When the new model of the four-cyl- inder car appeared, production for July was estimated at 17,000. Now there is a feeling that Plymouth may reach 25,000. Factory sales executives are of the opinion that the problem of cleaning up 1931 models, when they are con- fronted by it, will be disposed of more easily than in any recent years. Two factors support this opinion. One of them is the light production, which has kept down dealer inventories. The other is that bumper crops of most farm products will enable farmers to replace cars that are nearing the non- serviceable stage. Wheat and cotton prices are a concern, but the prospects for other crops seem favorable, from the motor industry’s point of view. It is generally agreed that the one influence which prevented the adoption of safety glass as standard equipment on a large scale this year was the neces- sity of keeping motorcar prices at a minimum. There are conditions in De- troit which not only support this con- clusion but also indicate that a change in the economic situation may work a considerable revision of sentiment with regard to safety glass as a standard rather than optional equipment. That July production will take a’ slump over June is assumed in most quarters here. The decline, however, is not expected to be drastic. For one thing, Chevrolet is expected to run close to its 85,000 record for June, while others are expected to experience no more than the normal drop for the season. —_++.—___ Obtaining Proper Amount of Exercise We can reduce our weight by eating less and exercising more, or by com- bining the two. The latter is usually the best plan, for it involves neither starvation nor overwork, When it comes to exercise, none excels that taken out of doors, par- ticularly these Summer days when the opportunity for hiking, golf, tennis and swimming is so great. One of the easiest ways to exercise is to walk. It costs nothing; it takes relatively little time, and it is not strenuous, The chief trouble with most of us in the city is that we are lazy, and the pavements are hard. Most folks who work in offices, seated at a desk all day, believe that they are expending as much energy as a woodsman. They feel tired at night and rest up from their labors by sitting some more, in the theater, or at home, or by retiring early. Most of them begrudge the steps that must be taken to carry them from their office to the subway sta- tion, Yet they wonder why, with all this expenditure of energy, they grow fat. The automobile and the street car are the natural enemies of fat people. If one would grow thin he must learn to avoid them, except when it is neces- sary. Every person-can and should walk at least one mile every day. People should take their walks in the morning or evening when their time is their own. If their work is within walking distance they should start a few minutes early and walk it every day. Also if it is close enough they should walk home. If the distance is great, it often is unwise to walk to work in the morning because the exercise is apt to be too tiring for the beginning of the day. But walking home again is a different matter. After a cramped position in the office, walking will prove restful— even exhilarating. One will arrive home feeling better than when he left the office with most of the worries wiped from his mind, with his blood circulating well and with his body ready for rest and thorough relaxation when he retires. In this city there are a number of organizations which promote walking among their members—the so-called hiking clubs. If there is such an or- ganization in the community it is a wise health move to join it, and take the exercise it affords. But hikes once a week, even long ones, are not worth as much as short, regular walks every day. The same is true of all week-end sports. They are better than nothing, but if one can manage it, he should take some exercise every day to keep in shape. Dr. Shirley W. Wynne. ——_++~<+____ Corrected Sketch of Career of Michi- gan Man. At a recent meting of the Executive Committee of the National Biscuit Co., Ralph L. Smith was elected vicé- president in charge of production. For a little more than two years, he had ably filled the position of vice-presi- dent and production manager for Christie, Brown & Co., Ltd. Mr. Smith was born at Leroy, Mich., November 26, 1888. His father was Frank Smith, a well-known merchant thirty years ago. He came into the biscuit business April 15, 1908, as re- ceiving clerk for the National Biscuit Co., at Detroit. July 28, of the same year, he ‘became a shipping clerk there. His ambition to get into the selling game was gratified June 19, 1909, when a district in Detroit was turned over to him. He developed so great ability in this work that, August 13, 1915, he was made a Supervising Salesman and, August 1, 1917, he was appointed country sales manager. May 1, 1918, he was transferred to our agency at Cambridge, Mass., as city sales manager. After handling that position about two years, he decided that he wanted to learn the baking part of the busi- ness, For this purpose, he went into the Kennedy Biscuit Works, Cam- bridge, where he received excellent training for four months, when he was transferred to the Kennedy Biscuit Works, ‘Chicago, to continue his edu- cation in manufacturing, There he re- mained until May 1, 1921, when he was made manager of our ‘Cincinnati Bakery. September 1, 1924, he was promoted to the corresponding position at Kansas City, Mo. He obtained fur- ther advancement when, December 1, 1926, he was appointed manager of the two bakeries at East Liberty and Pitts- burgh, Pa. May 1, 1929, soon after our acquisition of the Christie, Brown business and the incorporation of Christie, Brown & Co., Ltd., he was elected Vice-President of that com- pany and was given charge of all our manufacturing operations in Canada. In his present position, which repre- sents his next promotion, his responsi- bilities are very great. Nevertheless, in view of his record of accomplish- ment, his persistent energy, his fair- mindedness and affable personality, he can safely feel assured of confidence ‘and co-operation, all along the line, in his efforts to maintain and improve the reputation of “Uneeda Bakers” prod- ucts, OE orand_ Rapids Safe Company OLDEST LARGEST STRONGEST Handlers of Safes in Michigan No Commission too Large No Order too Smail Our prices are 10 to 20 per cent. lower than those of Chicago and Detroit dealers, due to our low overhead. ee sere ge LIMITING NARCOTICS. Aftfer a long and weary period of negotiations the delegates to the opium conference of the League of Nations have completed their: treaty for the limitation of the manufacture of nar- cotic drugs. It has been signed by twenty-eight nations, and while the United States is not yet included among them, its delegation is only awaiting official word from Washington upon certain technical reservations before falling into line. The treaty does not im some respects go so far as had been hoped, but it is generally characterized as valuable. Its provisions for the limitation of manufacturing mark a genuine advance over previous agreements. One par- ticularly encouraging feature of the treaty is the inclusion of codein among the drugs subject to international con- trol. Furthermore, the convention calls for a complete accounting of narcotic production to aid the signatory govern- ments in fighting the drug traffic, rec- ommends that states which have not already done so set up central narcotic authorities, advises a tightening of the penalties in previous conventions and recommends that in view of the highly dangerous character of heroin the vari- ous governments look into the question of either its abolition or close restric- tion. The conclusion of this convention in no way marks the end of the fight against the drug traffic or even a let- up in this important struggle. Rather it is a first step in a program which will not be wholly successful until the man- ufacture of narcotics is so closely reg- ulated that the supply will in no case exceed the legitimate medical demand. This is a distant dream, but every ad- vance toward its realization deserves universal support. Drugs are a menace to society which can be fought only by international action and however slow and haiting this action may seem, as with disarmament, we should applaud small victories as steps in the right direction. MADE A MESS OF THINGS. The German crisis continued to over- shadow domestic business affairs dur- ing the past week and to exert a dom- inating influence upon sentiment and upon security and commodity markets. However, toward the close of the week the agricultural situation once more broke into the foreground as a result of the all-time low price paid for wheat and the demand in some quarters that a moratorium be also declared upon farm indebtedness. Just how the German difficulty will be worked out is not yet clear, but the pian, as pointed out previously, must obviously substitute long-term for the short-term credit which has proved her undoing. After this crisis is over we are more than likely to find South American financing taking its place even as we struggle with our own real estate problem at home. If we include the plight of the rail- roads, which are so largely under their influence, it is little exaggeration to say that our bankers have made a mess of things. On the other hand, it is also necessary to recall that the secur- ity speculation which !ed to most of MICHIGAN TRADESMAN the present difficulties was encouraged by the leaders of the previous National administration, who prevented the ad- vance in Federal Reserve rates which would have curbed the frenzy. And esteem for these leaders still runs high despite the debacle which their policies caused. A return to the previous low is mark- ed by the weekly business index, al- though the movements it represents were irregular. Commodity prices de- clined in the week, but the Annalist sensitive price index was higher. June building was disclosed as a little ahead of that in May, but little more than half of the June, 1930, figures, and permits for the month were the lowest since January, 1921. Employment statistics showed furthe recession. DRY GOODS CONDITIONS. Hot weather and the reaction in vari- ous fields to European difficulties acted to reduce retail trade volume somewhat during the past week. The ordinary trend would be to some slackening in activity toward midsummer, so that unfavorable influences are more pro- nounced in their effect in the present circumstances. However, the usual Summer promotions are meeting with fair response, and no doubt the hesi- tation of the average consumer at mak- ing major expenditures is helping to hold up volume on numerous small purchases. Should weather conditions permit more comfortable shopping and for- eign affairs become more settled, the feeling is that a revival of hopeful sen- timent will once more lead to active trade, especially in the larger cities and industrial regions. Purchasing power in the rural sections, of course, is man- ifestly suffering from the low prices being paid for agricultural products, and for the present, at least, prospects in the farm areas appear quite dubious. In the various promotions which the stores are launching there is perhaps more basis than usual for contending that purchases can be made to ad- vantage. Not only are prices much lower than a year ago, but quite a number of lines of merchandise offered reflect the desire of manufacturers to keep their plants operating. Should business make gains by early Fall, it is not at all unlikely that prices may move higher. The wholesale merchandise markets during the past week were quite ac- tive as a result of the first large at- tendance of buyers for Fall needs. While results were not altogether in proportion to the number of store rep- resentatives on hand, it is felt that more shopping around may be indulged in this season than usual, but that volume in the end will be satisfactory. PURCHASING POWER NEEDED. In the discussions of the National debt problem, tariff barriers and inter- national co-operation, a point often emphasized is that practically all coun- rties are harassed by overproduction within their own boundaries and that, consequently, all steps except National isolation will fail to offer any practical solution of world-wide difficulties. On the present economic set-up there is more than a little basis for this con- clusion. As long as purchasing power of the masses is restricted to a low average then it is quite clear that over- production will continue to be the lead- ing problem. Certainly, larger markets cannot be supported by the very few consumers who at present draw the bulk of each country’s income. — Agitation for higher wages is by no means new, and yet some of the defi- nite facts connected with the means of overcoming overproduction are grow- ing clearer, even though Mr. Coolidge in a statement on profitless merchan- dising erroneously asserts that the wholesale cost of most commodities is principally the cost of labor. The last census figures would have shown him that the cost of labor in manufactures of this country is somewhat less than 17 per cent. What is not appreciated in the pres- ent depression is that not only have many workers suffered wage cuts but that a large number of them, through having to pay off instalment debts, have had this further reduction in purchas- ing power. The country witnessed what might be accomplished through an improvement in purchasing power when instalment selling expanded, but somehow or other the lesson was not driven home. A survey of low wage industries is. urgently required, it would seem, along with the necessary steps to see if their rates cannot be lifted. HAMPERED BY TRADITION. Retailing is a business which even its members are willing to admit is often tied too closely to tradition, Cer- tain methods and practices have be- come established almost beyond the possibility of removal, although their value may be questioned on many oc- casions. The returns question furnishes a case in point. Many executives would like to see what could be done to- ward reducing unwarranted returns by store customers, and yet they hesitate to adopt a practical program because of the feeling that their houses benefit through offering this convenience to the public. An even more appropriate example of tradition is to be found in the gen- eral attitude of discounts. Some lead- ing executives believe that they should ask for higher terms on certain lines which have offered only low rates. They could obtain the same results through increasing their mark-ups, but they feel that tradition is too strong and that there would not be a general following of these longer margins. About the same thing holds true of retail wages and salaries. It has been demonstrated that where selling sala- ries are highest costs are lowest and profits largest, and yet these facts ap- parently are overlooked for compen- sation along the traditional lines. What the business of retailing ap- pears to need on many of its pressing problems is an outside viewpoint or an engineering approach which would not be bothered by tradition but would point out how profits might be achieved or increased, The new interest turning toward distribution may furnish some changes which may greatly aid the stores if they do not turn down the July 22, 1931 suggestions—which is a tradition also which they often follow. LESS TUBERCULOSIS. A study of vital statistics has dis- covered encouraging progress in the fight against the dread disease of tuber- culosis. Last year’s death rate from this cause in the United States was the lowest in history and lower than most other countries where adequate records are kept. In fifty-nine leading cities it has dropped in twenty years from 177.4 per 100,000 population to 66.5. Chicago has the best record in this respect. The heaviest mortality is re- ported from states with a large colored population and from districts where sufferers seek relief or prolong their lives as much as possible under a benevolent condition of climate. Analysis of the reports reveals three chief factors which affect the death rate from tuberculosis. One is climate, a second is the economic condition of the population. This condition is im- portant because wholesome living has much to do with the prevention and cure of the disease. The third is med- ical science and experience. In all the civilized world and particularly in the United States advancing knowledge has made progress against a disease which was at one time among the com- mionest causes of death. It still takes a heavy toll, but the figures prove a steady progress toward mastery of an ailment which was once considered in- curable and which has always been nearly universal in its ravages. A WILDERNESS SANCTUARY. Despite the depression there are pub- lic-spirited men and women who are giving to the cause of conservation, as the successful effort to save the Cali- fornia redwoods demonstrates, Another worthy, undertaking of the same gen- eral kind is the endeavor to save for the public a magnificent stretch of land and water on the border between Min- nesota and Ontario—10,000,000 acres of forested lakeland containing islands, waterfalls and sand beaches without number. There should be a treaty with Canada setting this mighty realm aside, to be enjoyed by multitudes of folk in ordinary circumstances instead of being exploited for the benefit of logging in- dustries, to its ultimate destruction. But a treaty is not made in a minute. Meanwhile Congress has passed a law which in part protects the area. The law will be attacked in the courts and the proposed treaty will be opposed. If this vast region is to be preserved for all the future, far-sighted and gen- erous-hearted men and women must come to the rescue. The fight on its behalf thus far as been waged by a small group, calling itself fthe Quetico- Superior Council, whose activity has been in inverse ratio to its size. But it will have to be re-enforced if its efforts are to be successful. Here is a genuinely patriotic opportunity. The treasurer of the Quetico-Superior Council is J. . Byam, vice-president of the First National Bank, Minneapolis. bccn ata No man can be ‘happy without a friend, or be sure of his friend until he is unhappy.” 0 A Oa CARRE ERIE oe rs i sc RAR es IRANI as oe July 22, 1931 MICHIGAN: TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. The collapse of the Michigan Drug Co. reminds me _ of a circumstance which occurred about forty-five years ago. James E. Davis, who was then the dominating head of the house, wrote me a letter, requesting me to call on him. J found it convenient to do so the next week, when he asked me point blank how much the Hazel- tine & Perkins Drug Co. paid for the 16 inch space it then occupied in the Tradesman, [ told him the price, whereupon he remarked: “You can make out a contract for a one inch space for a year. We will pay the same for one inch that Hazeltine & Perkins pay you for sixteen inches.” The proposition looked so peculiar to me that [I asked him what he pro- posed to run in his one inch space. He replied; “Only a few words: Williams, Davis, Brooks & 'Co. will sell anything in the drug line 5 per cent. cheaper than the price quoted in this paper.” Of course, the negotiations ended right there. I had a call last week from a broker who has been familiar with grocery conditions in the Middle ‘West for about twenty years. Speaking of the utterly wretched collapse of the ‘Na- tional Grocer Co., he remarked: “If Frank Letts had lived, he would never have permitted the National Grocer Co, to come to such an untimely end. Virgil was a good man to work under the instruction of Mr, Letts, but as an executive he was the most outstanding failure I have ever met. The fact that he continued to draw $25,000 per year (and permitted Kruisenga to draw $19,000 per year) when he knew the concern was losing $1,006 per day plainly shows what a wretched finan- cier he was on his own account. He did not get his idea of permitting such outrageous salaries from ‘Mr. Letts. When Mr. Letts snugged up a dozen or more wholesale grocery houses into the Western Grocer ‘Co. he was ac- tuated largely by a desire to save the banks in which he was interested from loss. The houses owed the banks $000,000. ‘When he was asked what salary he wanted, he replied: “Wait until we see how we come out,’ When the indebtedness had been cleared up and the Western Grocer ‘Co. was in a strong financial condition, he consent- ed to accept $5,000 per year for the service he had been to the company. Contrast this, if you please, with the $44,000 per year Virgil and Kruisenga insisted on drawing out of the National Grocer ‘Co. so long as they could keep the concern out of bankruptcy. ‘The comparison shows the difference be- tween the builder and the wrecker.” A sorry piece of news comes to me from-St. Joseph concerning the forced sale of the St. Joseph Electric ‘Steel Casting Co. to satisfy the demands of creditors. The particulars of the sale are thus set forth in a letter from a local correspondent, as follows: The machinery, good will and busi- ness of the St. Joseph Electric Steel Casting 'Co., exclusive of the building and real estate, were sold July 4 at public sale, under authority of the ‘Cir- cuit Court, to Frank H. Hatfield, of St. Joseph, for $14,500, a ridiculous price. There were a large number of people at the sale, but very few bid- ders. It surely was a grand and glorious opportunity to acquire a bar- gain, for two electric furnaces alone cost over $355,000, without installa- tion expense, and are to-day in splen- did condition, There were a dozen bidders interested in purchasing the furnaces, but the highest individual bid was $2,500 for one furnace, which in- dicates that people are not going to pay very much at an auction or pub- lic sale. The holders of the outstanding stock and creditors, whose claims amount to $97,000, will receive nothing, There is a local group, with some outsiders, who are planning on organ- izing a new company to continue op- erations of the business here, so that there will be no shutdown of the plant, A shutdown in this business is more serious than most others, on account of production depending entirely upon customer’s patterns, and when pat- tern equipment is once removed from the foundry, a customer is reluctant to make any more changes than neces- sary, On account of the low bid that was made on the property, the trustee will be unable to take care of back taxes on the real estate amounting to sev- eral thousand dollars, This, together with the default of the interest pay- ment due on the bonds July 1, is not a pretty situation for the bondholders. Tlowever, their equity in the value of the property would ordinarily be ample as the property was appraised by the American Appraisal Co. for ap- proximately $150,000. The bond issue outstanding is approximately $80,000. This incident is one of the outstand- ing features of the present period of depression—the forced sale of ordin- arily good assets at 10 to 20 cents on the dollar under circumstances which leave nothing whatever for creditors or stockholders. The information J have in my \file leads me to believe that the unfortunate condition of the company was due to incompetence on the part of a former manager who through ignorance or otherwise permitted the organization to become insolvent. Muskegon county is certainly doing her share of road building this year— with the generous assistance of the State—but we will all be delighted when she can complete the gap of 1.8 miles of cement road which will give us a smooth and dustless thorough- fare all round Spring Lake. With the issue of this week the Michigan Tradesman completes its forty-eighth year of successful publica- tion. Perhaps it might not be out of place at this time to present some facts regarding trade journals which appear to be appropriate to the oc- casion. In the development of American journalism there has already come in- to existence a fairly well standardized type of newspaper. ‘So well recogniz- ed and so uniform are the contents of newspapers in general that it has been possible through the establishment of press associations, syndicates, news organizations and in other ways to place at the disposal of readers in all parts of the country newspapers which are substantially similar in appearance and contents so far as relates to mat- ters in general National interest. It is the special local content or news _that differentiates the rank and file of newspapers from one another, except in so far as such differentiation is ef- fected through a difference in editorial content or policy. Even the latter dif- ference is more or less steadily lessen- ing or perhaps even disappearing. In this movement toward standard- ization certain exceptions have stood out conspicuously. In all parts of the country there have been here and there newspapers which seem highly individualized by reason of their re- fusal to assimilate themselves to the general rank and file of publications by which they were surrounded. In some cities, moreover, there have been de- veloped specialized newspapers whose appeal is primarily to one particular class in the community. Thus there have grown up able financial, industrial and trade journals, journals of sport, of literature, art and of other fields, some of them published monthly, some weekly and some daily. ‘There has tended to be, even among these spec- ialized publications, a certain degree of standardization; those in one particu- lar field or class gradually assuming a similarity of content and method; al- though, as already stated, outstanding examples of highly individualized newspapers may be found in every part of the country and in every field. The Michigan Tradesman, early in its career, undertook to avoid both the so-called general newspaper field and at the same time the highly specialized, though closely standardized, field. It sought to become an individual news- paper dealing with business at large and closely informed upon all eco- nomic questions. This general pur- pose the Tradesman has held before itself throughout its history. In this way, it has gradually come to cover the entire business field and has de- veloped itself as a general newspaper of business. Its view in so doing is that business or economic life asa whole is a unit essentially, and hence demands a unified treatment which is impossible where attention is solely concentrated upon finance or upon some specialized branch of industry. What is called “general business news” has thus become an important element in the work of the Tradesman. Every business man is engaged in some business particularly and desires information about and guidance, per- haps, in that particular business. It is, therefore, necessary that a news- paper dealing with business shall di- rect its attention in a specialized way to those branches of business in which its readers are particularly interested. The result has been the evolution of a series of sections or departments with- in the Tradesman, each of which en- deavors to cover an important branch of business, and in each of which it is sought to give expression to the views, wishes and ideas of that particular part of the business community. ‘The editors of these particular departments are expected to familiarize themselves with the views of leaders of business and industry in those particular lines and thus to be able to give expression to the wants, needs, views of these several sections of the business world. It is thus, in a sense, a series of busi- ness newspapers united together by an identity of treatment into a single gen- eral business newspaper. Its purpose is to present the news and ideas of the chief fields of business and to combine them in such a way as to make the whole a consistent treatment of busi- ness as an aggregate. In developing this conception of business journalism, the Tradesman has always occupied a unique position. Development of such an idea of business journalism has necessarily im- plied a definite concept of the subject. That concept has been the presenta- tion of actual facts from a non-partisan and colorless point of view in such a way as to represent the actual truth as nearly as, subject to the difficulties and obstacles present in all newspaper work, would prove practicable. The ascertainment of facts, so far as possi- ble, directly from those who are con- cerned in events, and the getting of authentic statements of intention and attitude has necessarily been a funda- mental element in the working out of this idea of business journalism. Edi- torially it has involved entire freedom from control originating with outside interests, and has involved the analysis of public questions from a strictly in- dependent viewpoint with the purpose of exhibiting as clearly as possible the conflicting elements at work in every question. The policies of the Trades- man have consisted, therefore, in the advocacy _of those legislative objects and methods which were consonant with sound economic ideas and the avoidance of special pleading or the advocacy of measures and schemes cal- culated to work in the interest of any particular section or group of the busi- ness population to the disadvantage of any or every other. In view of the fact that trade questions and trade pol- icies are inflnitely complex, and in many cases involved no broad prob- lems of general public welfare. The Tradesman has usually abstained from taking sides on issues which involve matters predominantly concerned with trade practices, conflicts of interest be- tween different groups, and matters of analogous character. It has contented itself with the publication of the facts about such issues, while its opinions when expressed have related chiefly to matters of public policy and economic principle. As years have passed, the United States has become undoubtedly the leading country of trade organization. Multitudes of such organizations exist to-day. They are doing a valuable work in developing business opinion and in focusing it upon legislation and administration in general. The policy of the Tradesman has invariably been to maintain a close and friendly rela- tionship with such trade organizations as have been conducted along honest and legitimate lines, because by that means it was enabled to keep its finger on the pulse of business and to know both what was being done and what was desired by business in its organ- Ss eaaaeaeti 10 ized form. It has, however, never re- garded itself as the agency or repre- sentative of any trade organization, nor has it ever become the authorized chan- nel or intermediary through which such a business organization expressed its views to the public. Its conception of itself has been that of a truthful and reliable agency for furnishing informa- tion to all members of a given trade or profession. Insofar as business or- ganizations could assist in performing this function the Tradesman has de- sired to stand in close relations to and to assist them, but it has conceived of this duty as quite different from that of promoting the interests or advocat- ing the views of any particular trade group, even as officially set forth by an organization no matter of how au- thentic or highly responsible a charac- ter. A very similar policy has guided tre Tradesman in its relation with public men. On many occasions throughout its long history it has stood in close relationship to various public figures; and frequently members of its staff have drafted legislation, prepared pub- lic documents and furnished expert advice; besides not infrequently acting in administrative capacities for Federal, State or local governments. In such work the Tradesman has conceived of itself not as giving expression to the point of view, or as becoming the “or- gan” of any particular man or party. In fact at times the paper has found it necessary to oppose the view and wishes of members of its staff who were engaged in public work as indi- viduals, or who had allied themselves with some particular cause. The Tradesman has endeavored to maintain a closely friendly relationship with pub- lic men of all parties simply for the sake of keeping an authentic connec- tion with sources of information and of knowing precisely what was the at- titude of the different individuals or groups whose efforts at any given time were shaping public opinion and poli- cies. For these reasons the Trades- man has always been what is called an “independent” newspaper — not allied with any particular party or element, and never supporting the policies or ideas of any particular party or indi- vidual, unless it could find reason for ‘approving them upon the basis of its own general policies or principles. In particular, it has refrained from “per- sonal journalism,” seldom, if ever, tak- ing sides for or against any particular candidate of any definite party, unless in those few cases where an individual had become so identified with some sole outstanding issue as to be prac- tically inseparable from it in public thought. ‘The departmental policies of the Tradesman ‘have necessarily been ot a kind which would assimilate with its general tenor and editorial point of view. While it has endeavored to give expression to the views and needs of different branches of business, it has subordinated such expressions of opin- ion to the general or controlling pol- icies which were dominant in the paper as a whole. There are many phases MICHIGAN TRADESMAN of activity and elements of policy in every branch of trade, which are pe- culiar to itself and which have no neces- sary bearing upon, or antagonism to, the more general phases of public questions. In dealing with these dis- tinctly trade issues, the effort of the paper has been to guide itself by the general welfare of the branch of busi- ness under discussion, and to refrain from the advocacy of policies which in any way would tend to limit the field, or curtail the activities, of individual members of the trade affected. It has not hesitated, therefore, to modify its trade policies from time to time, as the problems and organization of business changed, recognizing that changed con- ditions require changed remedies and methods, and that what is at stake at all times is the greatest good to the great- est number. This general policy has not prevented the paper from under- taking at various times active participa- tion in movements or campaigns for the purpose of improving general busi- ness conditions in some particular branch of trade in which it is interest- ed. For example, its participation in the pure food movement is well known, and resulted in briging influential aid to the support of the demand for cleaner and better methods in the preparation of foods, especially canned goods, and the more complete carrying out of the Federal pure food law. This summarized statement presents in brief form the nature of the work of the Tradesman, and makes plain what the newspaper itself is. It is a general reflection and analysis of current busi- ness, specialized and departmentalized to suit the needs of the different branches of trade, but with its different parts bound together by a comprehen- sive survey of the entire economic sit- uation. It is an independent and non- partisan publication, controlled by no special interests, yet not hesitating to bear its share in the work of legislation or the improvement of business condi- tions through administrative action, re- gardless of party. This place in the journalism of the United States has been gradually developed and earned during the past forty-eight years of ef- fort by the Tradesman. It not only occupies this field to-day, but it is still engaged in the task of broadening its service and enlarging the scope of its activities. Contrary to the experience of last year, no whitefish have put in an ap- pearance at Holland, Grand Haven or Muskegon this season. They are in evidence at Michigan City, St. Joseph, Saugatuck, Pentwater, Ludington, Manistee and Frankfort, where the fishermen are having good hauls. One Pentwater fisherman had a haul of 1,100 pounds ‘Monday from two day’s netting. A period of Northwest wind is expected to bring them back to the ports first named. ‘Professor Blumenthal, the dis- tinguished psychologist, has taken up his abode at South Bend, where he is the lion of the day. He has all the personal patronage he can attend to and has much corporation work in prospect. He has completely regained his health.and is as full of vim and de- termination as a ifire horse. The Hoekstra Ice Cream Co. (Grand Rapids) is somewhat dis- tressed over the rumor that it aims to consolidate with the National Dairy Co. The management insists that such a disposition of his property has never been even considered by the di- rectors, E, A. Stowe. ———_>++_____. Play Up Sausage Department Con- stantly, A well-managed sausage department in a retail meat store or a general food store is a particularly valuable adjunct, especially in the warm summer months. \Sausages, judging by increas- es in volume of sales, are growing. more popular continually, At the present time a sausage ad- vertising campaign is being conducted in the city of Chicago, under the aus- pices of the [Meat ‘Council of that city. With their permission, we are reprint- ing the introduction paragraphs of a booklet which they have distributed to Chicago retailers, in the hope that you may increase your profits by building your sales of sausage. Selling sausage is as simple as it can be profitable. No expensive equipment is required, no costly stock involved. About all that is needed is a willingness to dis- play sausage and to talk sausage to the consumer. Probably no other meat product sells itself as readily on proper display as sausage, Sausage is important to the dealer not only because it is profitable mer- chandise to handle in itself, but also because it can be used repeatedly and continually as a means of adding a s sizable amount to the customer’s meat order, and in this way increase volume and decrease the dealer’s cost of doing business. Sausage, moreover, is easy to handle. There is virtually no shop shrinkage, almost no time at all is required for cutting or preparing for the consumer, and it can be wrapped easily, quickly, and inexpensively. In brief, sausage is a very desirable product to handle and sell, ‘A book could be written about the art of selling sausage, but some of the most essential and valuable points can be expressed briefly as follows: 1. Give a definite space in your store to the display of sausage. 2. (‘Place the display counter or case in the front part of your store, if possible—right where everybody com- ing in will be sure to see it. 3. Display sausage in your windows whenever you possibly can. 4. Neatly label all sausages on dis- play so your customers will know what to ask for. Frequently people hesitate to buy when they don’t know the name of the object they want. 5. Show the prices of al! products on display, This is oné of the best means of stimulating sales. The fig- ures can be lettered neatly on the small card used to show the name of the sausage. 6. The addition of suggested uses to the card showing the name and price of the product also will be a powerful aid in stimulating sales. Thus, July 22, 1931 the card referring to liver sausage might read: Liver Sausage Price To-day 25c per Pound Fine for Sandwiches, for Frying, for ‘Croquettes, and for Broiling Try Some To-day 7. Since neatness and cleanliness are most valuable selling aids, cases in which, or counters or tables on which, sausage is displayed should be kept clean, neat and attractive. 8. In displaying sausage, the skill- ful use of parsley or fern leaves wilt help to add a touch that will appeal to the eye of the consumer. 9. Displaying sausage in combina- tion with other foods, if done neatly, is sure to attract attention and aid sales. Showing bologna or liver Sausage sandwiches, for example, or a platter of cold meats garnished with parsley and pickles, or a delicious looking waffle with a few nicely browned pork sausages on top all will help to increase your sausage sales. 10. When you have cut sausages on display, be sure to trim the surface frequently enough to assure an attrac- tive appearance. Discolored sausage and sausage which has the appearance of being dried out will discourage sales. 11. Require your employes to sug- gest sausage at every opportunity. This should be done tactfully, of course, or some customers are likely to resent it. One good way is to sug- gest the purchase of a specific kind of sausage for a specific use, such as, for example, bologna for sandwiches, pork sausage for breakfast, frankfurters for picnic lunches, et cetera. 12. Utilize every opportunity to tell consumers of the merits of sau- sage; of the fact that it is high in food value and relatively low in price; that it is virtually all food and without waste; that it is highly pleasing to the taste, and that it is available in many forms ‘and varieties, some of which are sure to appeal to every consumer. 13. Train your salesmen to ask customers, after having sold them a meat order, “And now, Mrs. Smith, how “about a little bologna to-day? It’s so nice in sandwiches.” Or “These are good pork sausage days, Mrs. Jones. How about some for breakfast?” Or “Have you ever tried liver sausage sandwiches, Mrs. Brown? Your bridge club members would en- joy some, I’m sure.” 14. Finally, think Sausage, talk Sausage, interest your customers in it, sell more of it. ‘There’s money in sausage, Get some of it for yourself. John Meatdealer. —_2++___ The exceedingly hot weather during . the week was both an aid and a detri- ment to men’s wear retail Sales, as it stimulated purchases on some goods, such as underwear, but was partly re- sponsible for keeping consumers out of stores, due to the discomfort of shopping. On the whole, however, volume was regarded as fairly satis- factory. Sales on furnishings attract- ed a good response, due to the attrac- tive values offered by most stores, but purchases on Summer clothing began to decline, as the season is advancing. Linen suits, however, continued to re- ceive attention, a | | | | | July 22, 1931 A _ MODERN | PLAN MICHIGAN TRADESMAN Our New Estate Economy Plan may add thousands of dollars to the net value of your estate when it is probated. It is customary for a man to believe that the gross value of his worldly accumulations and the net value of his estate must necessarily coincide. If he knows his estate is worth $100,000 today, he assumes that his heirs will have the benefit of the income on $100,000. The fallacy of this assumption was uncovered in a recent United States Government survey of over 22,000 estates. This survey discloses the average shrinkage on the gross value of estates to be approximately 19%—or a shrinkage of $19,000 on an estate of $100,000. While some of the items making up the shrinkage are unavoidable, the Grand Rapids Trust Company is introducing a plan whereby this shrinkage may be materially reduced. Our organization will prepare a practical Estate Economy Plan to fit your individual needs, to the end that the shrinkage of your estate will be reduced to a minimum. The preparation of this plan will incur no obligation on your part. We will gladly furnish further details. COMPANY UNIT OF nM hc NR nk ll Estate Economy GRAND RAPIDS TRUST MICHIGAN TRADESMAN July 22, 1931 ____ FINANCIAL Automobile Men Predict Trade Gains Soon. Detroit, July 20—Now that the moratorium matter has been agreed upon, the eyes of the business world as a whole, and those of the auto- mobile industry in particular, are focused on Detroit. Bankers and busi- ness men in other financial centers are asking the same question: “When is the motor industry going back to, or above, normal?” The belief prevails among men in high places throughout the Nation that the automobile industry will pull business back onto smooth highways after traveling for nearly two years over a muddy detour. There is no denying the fact that the industry is setting the stage for the inevitable comeback in a most compre- hensive way. New models in the last several months have been numerous; more new ones will be announced be- fore the end of the year which will have worked into them many import- ant elements of new inventions which, it is said, will make driving and riding much easier. And from an economic standpoint, the whole line-up could hardly be improved upon. Thousands of people, perforce of in- ability to finance new automobiles, have been paying off the two-year-old debts on old cars. This soon will be finished, and with their present cars worn down to a nominal value, this same army of motorists will then en- ter the market for something new and improved—and at lower cost than ever before in the history cf the industry. And credit will do the trick as ever before. The psychology of comparisons is seldom better illustrated than in the report of sales by General Motors Cor- poration for the first half of the cur- rent year. Sales were larger in June, 1931, than in June last year by ap- proximately 15,000 units, and the de- crease for the first six months was but about 44,000 units from that of one year ago, Chevrolet continues to be the indus- try’s sensation with a far greater de- mand for its product than during the same period one year ago. June out- put was 84,597 units compared with 78,472 in June, 1930. The 500,000 mark for the year was passed early in June. The action of one manufacturer who entered the low price field a year or so ago in choosing the normally dull period of the year to bring out a new model with a somewhat radical en- gineering change is admitted in some quarters to have given pause to what- ever plans his close competitors may have had to close down their plants for another mid-summer vacation. The widespread advertising campaign that accompanied introduction of the new car also is believed to presage more than the ordinary activity in the entire low-priced car field. There has, however, been a seasonal tapering off of sales activities as well as production in the industry as a whole, the recessions having been more orderly and not nearly as extensive as ’ automobile executives had anticipated. Belief prevails, in fact, that July will mark the low point of the year in out- put and distribution. Heretofore No- vember and December have been the “quiet” months. During the two final months this year, several new models will be brought out. This fact, alone, will call for a speeding up of production. Some of the plants are planning an- other mid-summer “vacation period,” but up to the present time none of the leading producers has made any such announcement. With the low price field becoming more competitive than ever before there is a possibility the larger producers may decide against a shutdown. Each of the three producers in the low price field—Chevrolet, ford and Plymouth—watching every move by their competitors, feel that a shut- down at this time would work to their disadvantage at a time when the in- dustry is believed to be just getting its basic momentum for the upward climb, Although the annual automobile shows in New York and Chicago are still several months “up the road,” they are being looked forward to by manu- facturers generally as the time when opportunity will be afforded for a re- liable appraisal of what 1932 holds for the industry. It is anticipated -that more new models will be shown. at next winter's shows than ever before. regardless of the comparatively lean year which will then have just closed. Motor vehicle speed legislation must rate 1931 as one of its most active years. With the final count now in the record shows that nine states modified their laws in some way, and in every case where a revision was made it was in an upward direction. Changes made in state speed regulations indicate forty-five miles per hour to’ be the most popular arbitrary maximum. No one is predicting a spurt in auto- mobile sales the remainder of the year. Leading’ executives, however, are. con- fident of highly satisfactory results and see the business in general gaining ground, as it did in the good years leading up to 1929. Perhaps the mora- torium will prove to be the right tonic. [ Copyrighted, 1931.] —_~~+.___ May Expect Reasonable Prosperity Before European Adjustment. Assuming that Germany’s financial embarrassment will have an adverse in- fluence on world trade recovery, tend- ing to prolong the business depres- sion, will the United States be able to emerge from the shadow before ad- justments abroad have been completed? That is a question American finan- ciers are pondering. Uncertainties in- volved in the Paris and London nego- tiations, obscuring the outlook for for- eign trade, naturally tend to restrain optimism, but the fact that political negotiators are giving greater consid- eration than usual to economic prob- lems warrants a hopeful view, When in a crisis such as this dire happenings become so clearly visible that they may be studied, the worst that can happen rarely comes to pass. That is the philosophy of a clear- thinking New York banker who has followed closely the dramatic episodes in Europe’s post-war history. And it explains why he feels America may enjoy reasonable prosperity even though Europe may require several years to solve its financial problems. If we were asked to formulate a program for a dictator in this country, he tells you, he would stress five points. In the first place, he would favor economic—not political — co-operation with Europe. He would modernize the Sherman anti-trust law to permit agreements limiting production to economic re- quirements, thus checking the ruinous competition and waste of our mineral Investment Bankers Change of Corporate Name == Fenton, Davis & Boyle Mid ~ West Securities Corporation Investment Bankers DETROIT GRAND RAPIDS ¢ «Phone 4212 : iil UUTTOTTTTTT TT ~ PTA OTT ITT TTT TS | Telephone 4677 resources, without, however, granting monopolies. Greater initiative on the part of rail- road managements would be encourag- ed without removal of Government regulation. Railroads at present are too much like kindergarten children US HELP YOU SOLVE YOUR INVESTMENT PROBLEMS — PHONE 4774 — EITER, URTIS& ETTER Investment Bankers and Brokers Grand Rapids Muskegon JOHN A. KELLEY & COMPANY INVESTMENT BANKERS and BROKERS 1004-05 G. R. National Bank Bldg. GRAND RAPIDS, MICHIGAN The ability to invest wisely is the keystone of prosperity A. E. KUSTERER & CO. 303-307 Michigan Trust Building GRAND RAPIDS, MICHIGAN The Oldest Investment Banking House in Western Michigan Phone 4267 July 22, 1931 MICHIGAN TRADESMAN 13 who must raise their hands to an In- terstate Commerce Commission teacher every time they want anything, he says, Experiments in providing agricul- tural relief he would continue on a more moderate scale in the hope of finding a correction of price maladjust- ments. Lastly, he would modify prohibition, which, he says, has reduced Govern- ment revenues by hundreds of millions of dollars and wrought great harm to the country’s social fabric. Such a program, contemplating relief for industry, agriculture and the rail- roads, you are assured, would restore a sufficient volume of business in this country to keep us from worrying over European affairs. Although it could be made effective almost over night, its proponent doubts whether the public is ready for acceptance, The outlook for a gradual solution of the great world problems is not hopeless, however, and one by one adjustments will be effected. The hill seems higher from -the foot than from the top. William Russell White. [| Copyrighted, 1931.] ———_--+ ~~ __ Trading, In establishing a trading position in the bond or the stock market, become a bull or a long pull investor, as this is the right side of the market. One should take a cynical attitude toward the market. Believe nothing you hear until it has been verified. The best advice is to trade alone and do not listen to tips and opinions on a lot of world-wide topics such as wheat, silver or other situations, by a lot of people who are not qualified to discuss these subjects. needed Base your activities on fundamentals and the technical side of tae market. It is also a good policy to only watch a few stocks, but know these stocks thoroughly. Become acquainted with their earnings and assets, book value of the stocks, previous highs and lows, dividend rates, dates of meetings of the board of directors for important announcements and also the industry in which it operates. However, one should not forget that quarterly re- ports are past news and that statistics are past history but credit conditions, the money market and commodity prices are big factors in the stock market, Do not make commitments on past history except as has been mentioned before, to discount good or bad news. In later articles, volume of sales in the market will be considered as a barome- ter of the enthusiasm of pessimism of the buyers or sellers and is one of the most important factors in trading in the market. This is on the theory that the biggest participations are at the top of the market. Jay H. Petter. —~+++___ A- Business Man’s Philosophy. The dinner had been so good that one of the guests asked the hostess about the cook, The lady explained that the cook had formerly been employed by an elderly couple who paid higher wages than she now received. “T asked her why she came to work for me,” said the hostess. “Her an- swer was that nothing ever happened at the other place.” Activity, something doing, change, a that one is alive—these are the factors included in what is known as “psychic income.” Econ- omists recognize that men do not live by cash alone. If the uniform is gay, some Negroes are said to be willing to work as doorman for almost nothing. One can easily imagine that cooking for an old couple who rarely entertain- ed would be dull, and that a woman who liked action and people would pre- fer to work for less money at a place where “something was doing.” Some workmen would consider a night watchman’s job in a cold storage warehouse at any wage. Active men of lively temperament be- come ticket-takers on merry-go- rounds, or drivers of taxicabs. It is a frequent source of wonder how irascible employers can get any one to work for them. The explana- tion probably is that the flighty boss keeps things stirred up, thus making life interesting for his assistants. William Feather. ————® + ~~ sense among impossible Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Mt. Forest Fur Farms of America, Inc... Detroit, Jackson Gas Development Corp., Jack- son. Saunders Michigan Stores, Inc., De- troit. Columbia Preperties Corp., Detroit. Winston & Coon, Inc., Saginaw. Mead Drug Co., Escanaba. Absopure Refrigeration 'Corp., Detroit. Home Furniture Co., Saginaw. Tecumseh Supertile Co., Tecumseh. Universal Accordion Manufacturing '‘Co., Detroit. Gratiot Avenue Land Co., Detroit. Cambridge Land Co., Detroit. Westwood Land Co., Detroit. Dorset Land Co., Detroit. Jominy Realty ‘Co., ef Detroit. Warren-Dearborn Land Co., Detroit. Jones Investment Co., Detroit. * Dearnan Road Land Co., Detroit. Bee-Craft ‘Corp., Detroit, Weaver Brothers Co., Clinton. Suptrior Oven 'Co,, Albion, Blancett’s, Inc., Detroit. First State Contract Co., Detroit. E. & B. Manufacturing Co., Ypsilanti. Union Sanitary Rack Manufacturing (Co. Albion. Lambrecht-Kelly Co., Detroit. Roberts & Schaefer Co., Lansing, Oakwood Realty Co., Oakwood. White Pine Extension Copper Detroit. Redford State ‘Savings Bank, Redford. Fort/Twelfth Corp., Detroit. Arenac Oil and Gas Development Co., Whittemore, Rentz Realty Co., Detroit. Kean Realty Co., Detroit. Budd-Willer Jewelry Co., Inc, Pontiac. —_->2-~+—. Picture Frame Orders Aheadd. A steady demand for novelty picture frames is an outstanding feature of this season’s gift trade. Sales of frames since the early part of June are 10 to 15 per cent. ahead of those made laét year. Wood, metal and combination metal and glass numbers are active at this time in retail ranges of $5 to $7.50, The metal and glass type lead in the volume of orders and are especially popular in the 5x9 inch size. ——_2-~>___ Painstaking effort must preced pleas- ure. Ce; GRAND RAPIDS NATIONAL BANK Established 1860 Incorporated 1865 Nine Community Offices GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank OG I I IT IT GT IT IT IE IT OIE IT I IGT GT IT OIE GI GT IE IT GT” IGS NOT GT AST RT IT RET IT ET GIGI IT II EI GT ET OI IE LIT IT GT IT II TG TS IGT GT GT OG IT I TT 6} YEARS OF BANKING SERVICE “Tur Granp Rapips Savincs Bank” for 61 years has continuously provided a comprehensive banking service. We offer every banking facility broad enough in scope -— large enough in resources — small enough to be personal. A service to fit every requirement of individual or industries. CRO LO GRAND RAPIDS SAVINGS BANK ° “The Bank Where You Feel at Home” 17 Convenient Offices she. .ttin..tn. aalie,.0ln...thie...thn. 2ls...0tn...ttin..tiin.te..stn..thie..tin.ste.thin. aliases ote oe se oo oo 2 si .so..ste.the,.te,.se.tte..te. tte. .se. tte, .ttin.thin. tte. tte, tte. ttn. tien. .tte. we, tte sete. ste. tie, stin, tte ttn. wetter. stn. ie.te afer’ SERIA AS Dt ep eee Nye 5 a “#e ze 14 Sees More Profits in Private Brand Goods. Most canning factories have their factory labels and also use _ private labels for those who want them. Labels identify merchandise and make it passible for us to feature our pet brands. When a label is advertised extensively and vigorously we now call it a nationally advertised article. A nationally advertised article would seem to be the thing to tie to, because of its easy salability. We like to sell merchandise and that which sells readily should be preferred. So why not sell nationally advertised products. But we must have a fair profit. Can the fair profit be obtained on nationally advertised articles? ‘That is where the rub comes in. So many merchants, particularly the chain stores, do cut the price of nationally advertised products. When the price of any well known article is cut continually, the cut price becomes the regular price, and this price leaves no profit for the retail grocer. The retail grocer is forced to go to a private or controlled label, where he can take a legitimate profit. How far must the retail grocer go with his private label? It is a heavy question. There is none who can answer for all. Each of us must solve the problem for himself. You are a retail grocer. You want all the customers you can get. If you are wise you will not let your cus- tomers go to the chain stores to obtain nationally advertised merchandise. You must carry some and a progressive merchant will let his customers know it, by displaying conspicuously with prices very close to that of the chain store. You may have to sell for less than is fair, but you must do it. You must hold your customers. You cannot handle all the brands of merchandise that customers may ask for. You will have too many duplica- tions. You must cut your number down to as few as possible. A grocer should carry a controlled line of private label canned merchan- dise wherein the fair profit could be obtained. If he is very sure his private label or controlled label covers good quality merchandise, he will naturally push it in preference to na- tionally advertised products, to hold them, J. C. Harline. —_77.>___ Death of Roy O. Carscallen, the Selkirk Merchant. Two days after an operation at Mercy hospital, Bay City, Roy O. Carscailen, well known in Ogemaw county and this part of the State where he had spent his entire life, passed away early Monday morning. His death was caused by malignant cancer of the stomach, About three weeks ago he suffered what the family thought a partial sun- stroke, after which he seemed to make a recovery. Following a week’s illness he went to ‘Mercy hospital for obser- vation, and last Friday was operated on fdr stomach trouble after X-ray diagnosis. The operation disclosed a malignant cancer growth. He rapidly failed after the operation and passed this life early Monday morning, Mr. Carscallen was born at Omer, Arenac county, 53 years ago, where he entered the mercantile business MICHIGAN TRADESMAN early in life as an employe of the Squires & Sterling Mercantile Co. He came to Selkirk when 23 years of age in the employe of W.:C. Sterling, and shortly thereafter formed a co-partner- ship with his brother, Herb, who pre- ceded him in death only a few years ago. Carscallen brothers built up a substantial business at ‘Selkirk which has been continued by Roy, as he was familiarly known, since the death of his brother. Roy ‘Carscallen was a man among men, and through his very pleasing personality had acquired many very warm personal friendships, which is a legacy that is to be cherished by the family. He was a man who believed in his fellowmen, and throughout his career practiced the “golden rule” of life. He was a friend of all, and will be greatly missed by the people of his community. His acquaintance was large, and perhaps, no one in our ceunty was more widely known than R. O. Carscallen. Seldom is it the privilege of a man only 53 years old to live to crowd into that brief span the wealth of friend- ships, -the achievements of having ex- erted a good influence on the people with whom he came in contact, as was the heritage of Roy Carscallen. The immediate family who will mourn his death other than Mrs, Cars- callen. are: one son, Fletcher Cars- callen; two daughters, Adeline and Gladys ‘Carscallen; one brother, Syd Carscallen, all of this county, and one cousin, Fred ‘Carscallen, of New Mexico, Roy Carscallen was a member of West ‘Branch Lodge F. and A, M., Elf Khurafeh Tempie, Saginaw and the Consistory at Bay City. Many of his fraternal associates attended the tuneral, Funeral services were held from the Selkirk home Wednesday afternoon. Rev. ‘Herbert Wilson, of the Trinity Episcopal church, officiated at the house service, while the West Branch F. and A. M. lodge had charge of the burial service at the Selkirk cemetery. —-Ogemaw Herald, >> The Danger of Waiting. Life can play foul jokes on people some times. In a large ‘Middle Western city there was a grocer who worked and saved too hard to have very much fun, so that his old age would be provided for. For fifty years he stuck to his gro- cery store. ‘He worked and saved too hard to have very much fun, but he was looking forward to the day when he could retire. Then he would have his fun. He would have money and leisure and he would hake up for the years of hard work. ‘Well, he ffinally retired—money in the bank, an assured income, a nice home, everything he needed. “Now,” he told his friends, “J am going to en- joy life.” And just twenty-four hours after he had retired he dropped dead. Tf a novelist put that in a book we wouldn’t believe it. ‘We would say that things don’t really happen that way and we would accuse the novelist of straining too hard for an ironic effect, ‘But life takes queer twists that are not permitted to good fiction. It all happened, precisely as it is described here; and all we can do is admit that there are times when wisdom and prudence are horribly confounded. As a matter of fact, this sort of thing ‘happens fairly often—in a little different way. Not many people who have prepared for a carefree and leis- urely old age die just as they begin to taste their reward, of course; but they get cheated out of their dues, just the same. They find leisure, after a life- time of hard work, is boredom. They find that they have forgotten how to play. They find that the-empty hours are depressing because they do not know what to do with them. They find themselves feeling that they have been put upon the shelf, and they grow’ ten years older in twelve months. Perhaps we aren’t meant to be too cautious. Deferring one’s happiness to the end, when one will have time and the means to take it, is risky. For most of us that gilded to-morrow will never dawn. If we don’t get our hap- piness along the way we shall never get it at all. ‘That is a lesson worth learning. The real joy of living is not something that can be banked and drawn on at some future date. It has to ‘be taken from day to day. It is compounded usually of many little experiences. The haze July 22, 1931 of an autumn afternoon over a flaming woodland; the confiding smile of a child, nestling in one’s arms for a fairy tale; the smell of a clear wind as one trudges along a beach of blue water; the sudden .revelation of tenderness in the eyes of a loved one; the brief, vanishing strain of a bit of music—of such things is a satisfying life fabricat- ed. You cannot postpone them, you cannot waii for them. You must get them as you go along, or you will miss them entirely—Lapeer Press. ———_+ + Spring Woolens To Be Delayed. Although some clothing manufac- turers expect to look over Spring woolen lines within the next two weeks, official openings of these goods will not be held until late in August or early September. ‘Some of the mills have swatches and colors of the new woolens and worsteds ready, but com- plete lines will not be shown for some time. Prices on the ‘Spring goods have not been discussed yet, but it was in- dicated that they will be lower than last year’s Spring lines, according to the tentative estimates now being made by mill men. —_>-____. Albion—Paul J. Hawes who pur- chased the North End Drug Store from K. N. Burlingame, has opened the store for business, GRAND RAPIDS 507 Grand Rapids Trust Bidg. 81201 LAGEISTERT eo Investment Bankers In Muskegon it’s HOLSUM Muskegon Baking Co. MUSKEGON 613 Hackley Union Bldg. 25749 Telephone Cadillac 1411-1412 COLLECTIONS We make collections in all cities. Bonded to the State of Michigan. Prompt remittance of all moneys collected is guaranteed. Write us for information regarding our system of making collections. CREDITOR’S COLLECTION BUREAU 7th Fl, Lafayette Bldg., Detroit, Michigan naa nenncereenen nett EN July 22, 1931 eeeteerancntrnnae MICHIGAN TRADESMAN 15 MUTUAL FIRE INSURANCE Points To Watch When Writing Col- lection Letters. It goes without saying, that a re- tail merchant or any other business man has the right to use forceful language when writing céllection let- ters, if he believes the situation de- mands it. He has a perfect right to call a spade a spade, and inform a lagging debtor just what may be ex- pected if payment is not forthcoming, s> long as he keeps within a few well cefrned limitations, yor, while a merchant is allowed a wide latitude in writing collection let- ters, there are certain restrictions that he should always have in mind if pos- sible after trouble is to be guarded against. As these restrictions may for convenience be divided into two di- visions, i. e., those governed by state laws and those controlled by Federal laws. ‘Now let us examine these di- visions in some detail. As may be expected, the laws of the different states are not uniform in their restrictions on the writing of collec- tion letters. But generally speaking, the use of threats that tend to humili- ate or degrade a debtor in the eyes of his neighbors or associates are frown- ed upon. And, as illustrations of what the courts have held to be unlawful in situations of this kind, let us take the fcllowing: . It has been held that for a merchant to threaten a debtor with criminal prosecution unless a certain bill was paid was violative of a statute against extortion, And that this was true even though the debt was a just one, fer the object of the statute was held to be to discourage the invoking of criminal laws of the state to force payment of a private obligation. And in another state, Missouri, the court held the sending of a letter, in which a merchant threatened to ad- vertise a claim for sale unless it was paid, was held to be a violation of a statute against threatening leters. This seems to be the only case in which the courts have gone this far in constru- ing threatening letter statutes, and it is given as an example of how drastic the rulings on this subject may be. So too, the sending of a letter in which the mrchant hreatened to report the debtor to the board of trade, if a claim was not paid, was held to violate a New York statute. This statute made the sending of a letter with in- tent to annoy or harass a person a mis- demeanor, and provided certain pen- alties, and the above letter was held to fall within its terms. Here, we find the greatest danger arises through the mailing of what is termed non-mailable matter with the object of having delivery made through the post office. And, generally speak- ing, the law forbids the mailing of let- ters or post cards that carry terms, words, or epithets upon the outside cover, that tend to reflect injuriously upon the character of another. The courts have held the following to be violations of this law. Where a merchant wrote on a post card, “If it (the bill) is not paid at once, we shall place same with our lawyer for collection.” And, where a post card recited, “I see you do not in- Sac letbENea Yat tend to pay any attention to your agreement,” the court held this violat- ed the law since the language used was clearly intended to reflect upon the character and conduct of the debtor, The foregoing are fair illustrations of expressions which, if placed upon the outside of a letter, post card, or other paper that is mailed, may cause trouble to the merchant. And, in con- clusion, the danger points in writing collection letters may be summed up as follows: DON’T use a post card, or other un- covered paper, when writing a dunning message to a debtor. And don’t place a message of this kind on the outside envelope that is addressed to a debtor. You might get away with it, depend- ing upon the words used, etc., but there is always an element of danger here that may lead to a conflict with the post office authorities. As to state laws, don’t threaten to have a debtor arrested on some crim- inal charge unless he pays, and don’t threaten to expose him to disgrace or humiliation of any kind as a means of compelling payment. For, while a mer- chant might not incur liability through letters of this kind, depending upon the facts of the case, there may be great danger in this procedure. And, generally speaking, threatening letters of this kind should not be employed in collection correspondence, Leslie Childs. ——__ + —___ Does His Athletics at Home. C. L. Glasgow is not particular just now about shaking hands in the old “pump ‘handle, up and down” fashion of the old days, in fact he’d rather just incline his head in greeting for a few days, and he’s awfully cautious when it comes to approaching stairs of the polished wood variety, whether he’s going up or down. He started out to do a flight of them the other day, all at once sort of changed his plan, by acrobatic work, but broke the little finger of his right hand in saving him- self from the longer fall and the “forty ‘leven” other hazards. ‘This had no connection with the recent surprise at the Glasgow home, neither was it an “after effect.”—Nashville News. ——___o +e Expect Fall Volume on $1 Curtains. Early buying in the popular-price curtain market this year has given manufactureers a clear idea of both style and price for Fall, Producers are convinced that curtains in the $1 range will draw the greatest volume in spite of the emphasis placed by buyers upon 59 and 79 cent merchandise. The manufacturers expect that the low price goods will be used as special sales offerings and the $1 grades car- ried throughout the season as regular merchandise. Dotted grenadines, ecru and sand shades have been ordered by the stores in good volume. —_—_—_>-+ + —___ Happiness in this world, when it comes, comes incidentally. Make it the object of pursuit, and it leads us a wild-goose chase, and is never attained. Follow some other object, and very possibly we may find that we have caught happiness without dreaming of it—Nathaniel Hawthorne, OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying rena cone 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer THAT’S A LONG TIME AGO! aw Cate x es “Two Lungers?”’ Back in the days of Remember the old Goggles and long linen dusters the Federal serving the American public. Mutuals began Since that time these strong companies have grown to a position of leadership in the insurance world. No risk is too large—No risk too small for painstaking Federal Service! FEDERAL HARDWARE & IMPLEMENT MUTUALS Retail Hardware Mutual Fire Ins. Co. Hardware Dealers Mutual Fire Ins. Co. Minneapolis, Minnesota Stevens Point, Wisconsin Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota 1909 22 Years 1931 Losses Paid Promptly — Saving 30% For FIRE and WINDSTORM Insurance THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY affliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg. Grand Rapids, Mich. Finnish Mutual Fire Insurance Company Of Calumet, Michigan Has paid dividends of 40 to 68 per cent for the past 40 years and have accumulated more assets and sur- plus per $1000.00 of risk than leading stock com- panies. We insure at Standard Rates and issue a Michigan Standard Policy. We write Mercantile, Garage, Church, School and Dwelling risk. Write for further information. JACOB UITTI, Manager 444 Pine Street Calumet, Mich. eo 16 INVISIBLE PAYMENTS. Enormous’ Contributions America Makes To Foreign Countries. ‘Probably a good many of you this afternoon had samples of the usual Sunday traffic. I am going to ask you, now, to imagine a procession of automobiles that will absolutely dwarf anything you may have seen this afternoon—impossible as that may seem. J] wish you would try to visual- ize, if you can, a line of 5,409,458 American cars. We will allow them fifteen feet of space apiece. How far de you think that line would reach? It would be no less than 15,300 miles long. It would extend as far as the entire round-the-world route of the heroic airmen, Post and Gatty. That big parade represents the number of automobiles belonging to Americans whick passed from the United States into the Dominion of Canada “for touring purposes” (as the official phrase goes) during the year 1930. In those cars were American citizens with vacation money in their pockets —perhaps not as much as in 1929, but nearly so, And they spent it, vast amounts of it, in that great friendly commonwealth to the North of us— left it there for ‘Canadian use and en- joyment, in return for the delights of camping in the woods or listening to the chimes of the Parliament House at Ottawa or looking at the peaceful, picturesque old-world villages of the French-Canadian “habitants,” or other Satisfying pastimes which Canada knows so well how to supply. ‘Consider the growth of such ex- penditures. In 1922—only eight years before—Americans had spent in ‘Can- ada the relatively small sum of 76 mil- lion dollars. According to the most careful computations by our experts at the Department of Commerce, the to- tal in 1930 was approximately 266 mil- lion dollars. Considerably more than a threefold increase. As regards the ac- tual number of our people visiting in Canada, we find that the so-called “‘de- pression year’ 1930 showed a 20 per cent. growth over the immediately pre- ceding year, 1929, ‘Here, I think, is an interesting fact: The tourist traffic be- tween the United States and Canada involves a larger total expenditure than that between any other two countries on the face of the globe, and the rate of growth of the traffic has had no parallel in the history of international touring. ‘Now why get excited about how tourists spend their money? Just for this reason: it is one of the biggest items in all our international business, financial or commerci3l—and we have been hearing a lot about that lately. “Tourist expenditures” sound like something trivial—post-cards, roadside lunches, Indian blankets (which may have been made in Chicago) and so on. But, as a matter of fact, this item is of vital importance in helping foreign- ers pay for things they buy from us or for the money they borrow from us, And so this money spent in tourist traffic beyond our frontiers goes to make up a major item in that illumin- atig compilation which we call the “Balance of International Payments of the United States.” It has appeared annually at this time ever since it was MICHIGAN TRADESMAN launched « number of years ago by President Hoover when Secretary of Ccmmerce to clear up the hitherto al- most unexplored field of the invisible items in our business relations involv- ing in some recent years as much as nine billion dollars. The study that cevers all the tremendously varied items for the year 1930 has just been released. [I want to give you to-day a few glimpses of it and try to point out a pathway or two through the appar- entiy formidable “forests” of statistics. We should not be scared away by figures, by tables or by charts, even when they seem austere. Figures real- ly are not dry. When you penetrate to the acts and impulses and desires that underlie them, you find that they are intensely. human, And the figures in this “Balance of International Pay- ments” represent, in one way or an- other, pretty nearly the entire gamut of human incentives, energies, emo- tions and experiences. They pcrtray the acquisitive instinct—the passion for a larger life—the resistless impulse to trade and barter—the ambition to master new fields—the powerful sense of social obligation—the deep affection for distant dear ones—the generous wish to minister to suffering or need —the determination to lay lanes of swift transport around the earth—the keen and ardent urge to enrich one’s personality through new sights and broader knowledge and a_ deeper, truer acquaintance with the ways of our fellowmen. All those things—and many. more—lie behind the arrays of figures in a Balance of International Payments. Because, quite inescapably, every one of those human impulses and accomplishments involves the use of money, As we realize that we see how ab- surd it is to make the frightfully com- mon mistake of thinking that inter- national business is simply made up of interchanges of concrete, material, “touchable” articles of merchandise— the things about which there has been so much tariff uproar, pro and con. There are items in foreign business running into billions in their total value which lie far beyond that zone of fire. Foreigners who owe us money, either for our exports or for loans, war debts, or what not, may pay us not only in goods or gold, but in services sold to our business men or tourists. ‘The trades in tangible goods are enormously important, to be sure. I would not dream of attempting to slight or minimize their foremost place in the business movements between different countries. But we must ever- lastingly be conscious that they form only part of the story—that there are many other currents of tremendous force and influence that simply cannot be gauged by those elemental stand- ards of size and weight and “touch- ability.” They are more or less in- visible currents; in estimating them we must be guided by “the evidence of things unseen,” but none the less real and potent. One of the biggest facts about mod- ern business is that such business has increasingly transcended and exceeded the boundaries of the trade in goods of bulk and burden. To an ever greater extent the payments passing between nations are payments for services, for the use of funds, for endeavors that shall heighten the sum of human wel- fare. To illustrate how that works, let us bring it right down to the simplest terms, to your own personal activities and wants and the life of your com- munity—because trade between na- tions is simply trade between people, not places. You need a roof to cover you—a suit or dress to wear—a porter- house steak or a dish of berries to ap- pease the inner man—a chair to lie and loaf in—a car to take you places, And how do you get those very necessary things? Plainly, it must be a swap. You exchange either something you own or some of your own work, some of your own ability, for the many ar-’ ticles you must acquire. ‘Let us ex- amine a bit more closely that phrase “your own work.” Just what does it imply? Some of you get the things you need by your excellent ability to actually turn in and make a portion of a shoe or a tractor or a table or a vacuum cleaner. ‘That is splendid. But do all of you have to get busy and create a tangible article of that sort? Not by any manner of means—not by many millions of the workers who were enumerated in the recent census. Some do and some do not—and the contribution of all classes is deserving of equal praise. Some of you—in order to get your new set of golf clubs or the radio re- ceiver to install in your car—are easily able to trade your ability to cite legal precedents or make a convincing plea to a jury. Others of you bring to the mart the things you know about fallen arches and roving germs and “tours through the alimentary canal with gun and camera,’ ‘Some of you proffer your skill in inserting a porcelain fill- ing when a molar tooth has run amuck, ‘Others of you offer the ability to hit high C or to dash off a news- paper “lead” with a punch or to car- toon the human comedy with pen and ink or to teach the novice at contract bridge how to escape from a game without incurring too many abrasions on the shins, Countless kinds of skill and knowledge are being exchanged all the time for the wherewithal to pur- chase goods. ‘Services, in multitudinous cases be- tween individuals, are being exchanged, ultimately, for merchandise. They are the equivalent of goods. And it is the same between nations, ‘Services help to make up the great items of “in- visible payments,” going very far to adjust the balances which are drawn up. Economists, for years, have been laboring to hammer home that fact— but certain quarters seem comparative- ly impervious to it still. ‘Take any single country. It would not happen once in a million years that the exchanges of actual goods between the United States and that country could be exactly equal. ‘Maybe we buy from them considerably less mer- chandise than we sell to them (of course, it may well be and often is the other way around, but we will assume this condition, just for the sake of argument). Does that isolated fact form a basis for a complaint of ‘Ameri- can “injustice” or “selfishness,” or “commercial aggression,” or what not? July 22, 1931 Is the foreign nation warranted in say- ing: “We buy a lot of your stuff and here you're not buying enough of our toys or cosmetics or wickerware or musical fly-paper, How about it?” No, I think we~can safely say that, in the overwhelming majority of cases, a plaint of this kind would not be justi- fied. For here is the thing to bear in mind; Maybe we Americans did not buy so many clocks from a given for- eign region as other countries did, but we made up for it amply by having our tourists purchase huge quantities of winter sports and sunlight on gleam- ing glaciers. Or if the olive market was a little off, we may have com- pensated for it by taking longer looks at Titian’s pictures, Grecian temples or Moorish minarets and paying plenty of sound American dollars for the privilege. And so on down the line. We can understand the situation best, I am convinced, by proceeding with a num- ber of other concrete human examples, Let us say you are in a postoffice here and you fall into conversation with a sturdy foreign-born worker who is in- vesting in an international post money order, to send to his wife and children in a peasant cottage on some far-off Central European hillside. His thoughts are always with them. He wants to supply their needs and keep them from ill-fortune, so he sends them money he has earned in an industry in the United States. iMaybe you are a manufacturer or export merchant, and, to get your goods to a foreign port in some out-of-the-way corner of the world, you are obliged to pay freight charges to a foreign shipping line. You pick up a newspaper and read a story about starvation, plague or wretchedness in some other distant country, or about the need for educa- tion or social readjustment, and you are moved to write a check and send it to an organization which is working to remedy the situation. Or you are traveling abroad yourself, and you buy the head-waiter’s knowledge of the most delicious dishes the chef has just concocted—or a voluble guide’s inside information on what Napoleon said to Josephine in some _ gaudily gilded room at the Palace of Malmaison. You buy the memory of the tattered ban- ners of the valiant ‘Charles the Twelfth of Sweden, the shattered towers of robber-barons’ castles or the brilliant pajama-pageants at the Lido beach. Tt all involves payments. It is all a part of modern business, All such payments by Americans compensate for and offset foreign pur- chases of American goods. If a Brit- ish merchant buys an American adding machine, we do not have to make it right by acquiring a suit of clothes from (Bond street or a supply of Sheffield cutlery. No, the matter can be adjusted by a pilgrimage to Shakes- peare’s tomb at Stratford. The in- visible payments are potent in bring- ing the mutual business into the de- sirable state of balance. The frequent failure to recognize that basic, vital fact—that heavy weight cast into the scales of international business rela- tions—leads to all kinds of fallacies, and absurd misconceptions and erron- eous ideas of unfairness. “Because a distressing depression or the adoption = SS Fre = SS July 22, 1931 MICHIGAN TRADESMAN 17 of a fiscal policy may in some instanc- es lessen our American purchases of certain things which come in bales and boxes, one cannot jump to the conclu- sion that the scales are tilting at too sharp an angle and a wrong is being done, ‘Nine times out of ten, at least, an examination of the invisible pay- ments will show that the intangibles are actively and vigorously correcting the discrepancies that are mistakenly alleged to be so onerous to certain of our foreign friends. So you will find that this American governmental study of the Balance of International Payments, which has just been released, is ‘filled with facts not only about the merchandise ex- change, but even more with carefully developed figures and shrewd esti- mates by various experts in the De- partment as to the extent and true significance of the invisible items. A good many of those payments have been shrouded in mystery in the past, because they are obscure and elusive and difficult to trace. Some guess- work still is present, but a multitude of questionnaires have helped to bring the truth to light, The invisible items cover a variety of payments in addition to those I have mentioned. For instance, in 1930 we paid 237 million dollars to foreign- ers who have invested in .American enterprises, while we received 826 mil- lion dollars from our own investments abroad (these figures both refer to long-term private investments), As the earnings of short-term interest and conmunissions, we paid to foreigners abroad the sum (in 1930) of 73 mil- lion dollars, while we collected from foreigners abroad a little more than that or 78 million dollars. We paid 4 million dollars for electric power which came to us from ‘Canada. We paid foreigners 15 million dollars for cablegrams, radiograms and telephone services, while for this same class of service they paid us something like 21 millions, On insurance transactions the balance seems to have been prac- tically equal, with about 70 million dol- lars passing in each direction. On motion picture royalties we apparently received, in 1930, about 50 million dol- lars and paid out 6 million, But let us get to the big items—the items J] was trying to emphasize a little earlier in this talk. First, take the ex- peuditures abroad by our millions of American student travelers and others. Foreign countries in 1930 made (so far as we can ascertain) about 811 million dollars out of the de- termination of Americans to improve themselves culturally or spiritually or physically or gastronomically through an inspection of “foreign parts.’ With a like purpose, presumably, foreigners spent in the United States only 171 nillions., ‘The difference is 640 mil- liens in favor of the foreigners, in that single twelve-month period. That would compensate for a good many American automobiles, razor blades, electric toasters and other gadgets or bulk articles the foreigners deemed it desirable to buy from the United States. Of that 811 millions that our tourists spent abroad last year, 489 millions were spent overseas (chiefly in Europe and the West Indies); Mexico got 56 millions, and Canada, tourists, as J have stated earlier, benefitted to the extent of 266 millions. Naturally the expenditures were not quite so heavy as in the boom year 1929 but the number of American citizens going overseas (with cash and _ travelers’ cheques and letters of credit) increas- ed by more than 27,000, or over 6 per cent.—setting a new all-time record. Foreign immigrants in the United States sent home to families, in 1930, 199 million dollars, as compared with 247 million in 1929, Our missionary aud charitable contributions to for- eign countries amounted last year to about 4Q million dollars. ‘Most of it was church money, but the funds for non-sectarian charitable and_ social work were thoroughly substantial; the Rockefeller Foundation alone spent in rere'gn countries in 1930 not far from 5 milion dollars. For carrying our freight on the oceans and Great Lakes we paid to last year 201 nullions, while they paid our ship- owters only 166 millions—another dif- ference in favor of the foreigners of 95 million dollars. Our studies seem o show that the losses of the world depression have fallen more heavily upon the American flag shipping than they keve upon the foreign. toreigners co This study of the Balance of Iater- national Payments is a serious and valuable work. It provides indispens- able check ups. Through it, baseless and reckless assertions can be refuted and realities be brought to light. Julius Klein. —_—_>-2+___ Furnishings Lead Men’s Wear. Summer furnishings for immediate delivery continue to dominate the men’s wear orders placed in the whole- sale markets this week, and the total business compares favorably with that of the last several weeks. While a fair amount of purchases are made on Summer clothing, such as flannel trousers and linen suits, interest in these goods has slackened considerably. Some commitments for men’s and boys’ Fall suits and topcoats have begun to appear, in retail prices ranges from $18 to $40, with the greatest emphasis placed on the $22.50 to $35 brackets. Purchases on leather clothing are being made steadily, and this division is fore- cast for the most active season ever experienced, —_++___ Fall Glove Stocks Held Down. With style trends favorable, the glove trade is looking forward to improved market conditions this Fall. At the moment, however, both importers and domestic producers are operating cau- tiously and are holding stocks down. In some quarters the view is expressed that this attitude of “refusing to hold the bag” will possibly develop a short- age of merchandise during the season. In better merchandise the types being featured are glace, doeskin and suede gloves. For street wear, the prediction that 75 per cent. of the demand will center on four to five button lengths, with the eight-button mousquetaire style favored for afternoon wear. ———_@ « «+ —____ Correct. “What's the greatest help to the textile industry?” “Moths.” Corduroy Tires Known from the Canadian Border to the Gulf—and from New York Harbor to the Golden Gate—the Corduroy Tire has in ten years gained a reputation for value, for superlative performance and dependability that is second to none! The Corduroy Dealer organization dots the nation’s map in metropolis and hamlet. It is an organization that swears allegiance to the Corduroy Tire because of long years of unfail- ing tire satisfaction to the motorists of the country. Go to your Corduroy Dealer today. Ask to see the tire. Big— Sturdy—Handsome in all its strength and toughness, the Cor- duroy Tire will sell itself to you strictly on its merit. CORDUROY TIRE CO. - - Grand Rapids, Mich. MICHIGAN BELL TELEPHONE CO. Vocation in ‘‘water-cooled’ Michigan .. Land of 5,000 Lakes Sc your vacation where days are temperate, and where cool nights bring restful sleep . . . in Michigan! Michigan offers an endless variety of summer pleasures. Long Distance teiephone service is available everywhere. Use it frequently to call home and office to see that all is well. Telephone friends who live off your route. The cost of your Long Distance calls will be a surpris- ingly small item in your vacation budget. One of a series of 12 advertisements concern- ing the vacation advantages of Michigan, being published in 250 newspapers by the Michigan Bell Telephone Company VACATION IN MICHIGAN SUMMER SCHOOL Securing a good position is a matter of being pre- pared when the position is open. You may save two months in preparation by attending Summer School. This school is Chartered by the State as a Class A College. All work in business, Account- ing, Secretarial, Law, Income tax, and Economics is of very high grade. It is a pleasure to send catalog. DAVENPORT-McLACHLAN INSTITUTE 215 Sheldon Avenue GRAND RAPIDS, MICHIGAN M. E. Davenport President 18 DRY GOODS Michigan Retail Dry Goods Association. President — Geo. E. Martin, Benton Harbor. First Vice-President —J. T. Milliken, Traverse City Second —— -President—George C. Pratt, Grand Rapids. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. The Secret of Having the Right Clothes, Basically a week-end wardrobe is the same for the impoverished and for those with an unlimited purse. Clothes must be appropriate for the occasion, and if they are, it doesn’t make much difference whether you have found your dress on the rack of the most un- known shop or whether it has been designed especially for you by the best of dressmakers. From Friday afternoon until Mon- day morning is always an unknown quantity, so you must be prepared for anything, and that without too much luggage. The kindest of hostesses may be upset by the appearance of a guest with enough luggage to do for a trip around the world. ‘Start out from town in a print dress with short sleeves, or a sleeveless one, with a matching jacket in a plain color. The dress will do for Sunday night supper and for Friday night, if you are not dressing. The short coat over a white tennis dress with the hat you wore from town and brown and white shoes will take you to any Sunday lunch and look extremely well at the polo match. The same bag should do. You will find that if you stick to a three-way color scheme you will have no difficulty about accessories. Blue, yellow and white; blue, red and white, or brown, green and white are all ex- cellent combinations. Your topcoat of tweed or a light woolen should be pur- chased with your color scheme in mind. Tennis or golf dresses you must have, even if your idea of sport is Sitting in the sun. Two will do, but if the purse allows, three will make you much more carefree. White is smarter than colors, and one dress in thin wool or mesh, one in linen or pique, and one in shantung or crepe will give you the variety you need without the bother of matching ac- cessories, Do pick out a becoming bathing suit, and when you buy it, try to im- agine what it will look like when wet. White is always grand with a sun- burn, but if you are having one suit for the entire Summer, you will find it anything but practical. Beach pajamas will not be a problem if you will be conservative enough to buy loose trousers and a coat of dark blue wool, with a short sleeved striped sweater. You can pull this suit on over the dampest bathing suit and look well. Besides, with a pair of canvas espadrilles, and a beret, you are outfitted for any boat, and in case of a cool day the blue coat may be worn over your tennis dresses, A white string beret and one in an- other color, perhaps, will do you for the week-end with the hat you have worn from town. White and brown shoes with built-up leather heels, tennis or-golf shoes and evening slip- pers are all you can possibly need. MICHIGAN TRADESMAN And shoes do take up a lot of room in a suitcase. ‘Remember when you pack your negligee that Sunday breakfast is often an informal affair, and a negligee startlingly beautiful in a bedroom may look somewhat forced on _ the porch, Your evening clothes will certainly depend on the household you are visit- ing. If it is a small one, take a lace or chiffon dress with a matching or contrasting jacket and slippers. Satin and crepe always need to be pressed after packing. If you have room, a semi-demi, as an informal evening dress is known in the country, is al- ways safe. Time, labor and money are saved a professional guest if she has a box of powder, lotions, toothbrush, manicure whatnots, and the like, and keeps it solely for week ends. Don’t forget a small bottle of cleaning fluid, and white polish for your shoes, nor your pet medicaments. There may be an emergency, and the household may have different tastes or a short supply. And most important of all is a good disposition and a few merry quips. Your host and hostess expect to be amused, and your future invitations will depend on your present success.— N. Y. Times. —~++.—___ Fall Millinery Prospects Good. All prospects favor an active season in Fall millinery. Early business has been developing nicely, so much so as to place hats in the forefront of the early accessory demand. At the same time the trade is favored by the de- velopment of strong interest in mil- linery of the Second Empire or Em- press Eugenie type. The trend in the business placed is strongly toward vel- vets, chenilles and felts, with the ex- pectation being that velvets will do particularly well: Popular price mer- chandise dominates. Some orders are still coming through for Summer mil- linery, including Panamas and rough straws. —_~+++___ Plan Sales Drives in Grocery Field. Displeased with reports of sales volume during the first six months of the current year, grocery product manufacturers will launch drives with- in the next week in an effort to in- crease the size and number of orders during the coming months. The pro- ducers have been working on new sales plans since the first of the month and expect to offer special in- ducements such as premiums and ex- tra service accommodations in return for volume orders. With few excep- tions, the grocery manufacturers have found business duller than was ex- pected during the early Summer and are anxious to improve the situation. —_++2—___ Working on Metal Novelties. Domestic manufacturers, informed that buyers are disappointed at the limited variety of Fall novelty metal wares offered by importers, are con- centrating on new designs in pewter, silver and plated wares, with the hope of capturing additional business. The producers believe many import houses failed to order quantities of foreign goods for Fall because they had a heavy carry-over from the previous season. In an attempt to entice new business, the domestic producers are using increased care in developing sal- able novelties and rushing to complete the lines for the inspection of buyers late this month or early in August. +2 ___ Good Start in Novelty Jewelry. Early buying of novelty jewelry is proceeding along satisfactory lines. The emphasis on popular price mer- chandise which featured the Spring and Summer buying is giving way to some extent to a call for better goods. The new lines attracting most buying interest reflect the influence of the French Colonial exposition being held in Paris. This is particularly so in the case of bead and stone-set neck- | laces, bracelets and earrings. Choker and longer lengths are in demand, with earrings expected to sell better than a year ago. Sets of galalith bracelets in colors are still sought for immediate selling, —_2>+~+—____ Holeproof Women’s Hose Unchanged. With the exception of one chiffon number, which has been reduced 25 cents per dozen, the Fall price list on women’s hosiery of the MHoleproof Hosiery Co. remains unchanged from the current levels, it was announced yesterday. The chiffon style, which is a dollar retailer, has been reduced from $8 to $7.75, allowing retailers a slightly higher mark-up, An official of the company expressed the opinion that a price cut at this time would be harmful. ‘Some slight improvements have been made on several styles. The company will continue to place most emphasis on the $1, $1.25, e 50 and $1.95 price ranges. ——_+++____ Wall Paper Opening a Success. Closing their annual trade exhibi- tion at the Hotel ‘Commodore, New York, last Saturday, wall paper manu- facturers are assured of a greater vol- ume of business than they booked last year. ‘Between 350 and 400 jobbers, as well as a large number of retailers, visited the display and sampled the new offerings. Little actual buying is done at the annual exhibit, but pro- ducers gauge their Fall sales by the interest exhibited by jobbers at the opening and by the sample selections taken by the wholesalers. Selections this year have been more varied than in previous seasons, but have been confined chiefly to low-end goods, July 22, 1931 Fall Tie Silks Bought Cautiously. Men‘s neckwear manufacturers, who have been in the Eastern market during the week to make purchases of tie silks for Fall lines, indicate that they are pursuing a conservative policy in regard to purchases of material and that very few large orders will be placed at the present time. Producers of the better grade neckwear expressed themselves as satisfied over the vol- ume of business received for the per- iod just ended and look forward to a fairly good Fall season. Popular- priced tie manufacturers, however, were not so optimistic, as competition is exceedingly keen in their division and the large number of new firms has resulted in business being spread over a greater number of producers. —_+++—___ Lamp Orders Show Improvement. ‘Heavy buying at Chicago’s lamp trade exhibition in the closing days of last week was reported here and manu- facturers aree convinced that the Fall demand will prove better than was first expected. Orders sent in by salesmen, the producers said, indicate that buyers are ready to sample goods in all price ranges instead of concen- trating in one or two low-end groups, as they did last Spring. Pottery base lamps, in white, green, rust and gold, with silk or parchment shades to match, are in best demand. Lamps retailing from $4.95 to $16.95 are wanted, —_+-+___ Accessory Sales Spurt Near. A sharp increase in the buying of Fall accessories is likely next week, leading producers of this type of mer- chandise report. Many stores have about completed initial purchases of apparel and will now be represented in the Eastern market for accessories to complete their stocks. In some lines, Fall buying has already begun to gain headway, notably in millinery and shoes. Handbags, lingerie, nov- elty jewelry and trimmings and orna- ments were cited as lines which will show the anticipated activity. The trend-in all divisions continue strongly to popular and medium price goods. Can It Be True? “Why is it that you encourage all of your clerks to get married?” “Well, replied the knowing boss, “I find that married men are not in such an awful rush to get home early as single men.” low prices. New “Hat” Specials Messrs. Farley and Manni have just returned from market where they secured the newest and latest merchandise at very It will pay you to visit us or see our salesman. If you want to know what to buy that you can turn over rapidly at a good profit, this is your opportunity. C. J. FARLEY & COMPANY Jobbers of Dry Goods & Dresses 20-28 Commerce Ave., S. W. Grand Rapids July 22, 1931 MICHIGAN TRADESMAN : 19 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Select Shoes by Types and Avoid Buying Errors, Every morning when [I go down to the factory, I try to open the day in an attitude of constructive criticism. I try to put myself in the analytical frame of mind of the retail customer. In a way, it’s a good thing for a man- ufacturer to open up the day critical of his achievement, and then, as the day progresses, to give praise and en- couragement for the right sort of ef- fort, becoming more optimistic as the day goes on. Artistic shoes can only be built that way. Exquisite shoes can be produc- ed only in a shop that can be under the supervision of one man. J have seen so many cases where volume is the destruction of the manufacturer’s initiative and idealism. But, strange to relate, profit is made on volume only. How to balance the two is the problem, for when volume ceases so also does profit. We.are coming into a period of style in which it is very necessary to study types. There are too many out of line shoes in every store. JI see a change coming, Three types of shoes will dominate in quality footwear— the pump, the sandal and the shoe for the street. I feel that the pump type, in its artful variations, will increase tremendously, for in high-heeled shoes 18/8 to 21/8 or higher, it is the one type that sells freely, and it is bound to occupy the dominating place in high-heel style demand. The pump was originally a court shoe, and it fits into the new cultural expression of America, Seasonal significances have under- gone no greater changes within the shoe trade than the swing by the American woman into accepting un- traditional themes in pattern and color. A simple illustration in point is found in the use of dark brown for the spring season, When my line of samples for the passing season was developed, last December, buyers noted a predomin- ance of dark brown, and many were totally disinclined to accept my proph- ecy of brown supremacy over beiges and blues. The general comment was that light tones were synonymous with spring; that dark brown was dis- tinctly an autumnal note. The smart woman, however, in her acceptance of dark brown shoes, showed that she “seeks the unique.” For the summer, I foresaw a nation- wide acceptance by women of all ages, of extreme sandal types. Advanced indications proved that in the desire expressed by women for barefoot type sandals, there was that feminine readi- ness to abandon traditional ideas in footwear, providing the new thoughts expressed beauty and lent attractive- ness to the foot. Don’t close your eyes to the new thing that is coming—the selection of shoes by types, so as to make possible more sizes and widths. This method of selection gives better fitting values eee and at the same time a more simple stock for the merchant to handle. The retailer who is not sure of his stock is being driven into a dangerous condition. Far better for him to have fewer and better types, for then his selection will be more critical. It is hazardous to stretch a store’s capital over too many items, Why should a man buy a lot of fancy and funny pat- terns when he can do bigger and bet- ter business by concentrating on types —for then he can put more of his at- tention into color, its blend or con- trast. ‘The merchant gets a realization of hie errors in buying when clearance time comes. The reason why he has so many shoes for clearance is that he paid sc much attention to the subject of inark-up that he has ignored con- centration on a type. If he had basic pattern types, the mark-up would take care of itself, with a greater number of unit sales and a cleaner clearance at the end, It is time for merchants to listen less to so-called stylists whose recom- mendations reflect personal opinion and think more about those funda- mentals of good trade practice that make their shoes sell with a minimum of left-overs, While there has been an internation- al manifestation for price emphasis, we have found that the chasm between desire and economy may be success- fully spanned by appeal of style loveli- ness, The American woman and girl recognize the unique in fashion and we all know that the exclusive touch is the most expensive. The bugaboo of price ceases to frighten. Style innovations work many sur- prising changes that are often thought beforehand to be impossible or ex- tremely difficult. Take the matter of lasts, for example. When ‘J introduc- ed my sandals, I was convinced that wo:nen of all ages would be won over to their acceptance and my primary idea was to work out a last that would fit a majority of feet. My customers who never bought anything but re- fined, narrow toe last shoes from me in the past were induced this season to try out sandals on a round toe. Some reported that their customers demurred at first but once they put the sandals on their feet and saw for themselves how chic the effect was, their objections were forgotten; they only knew that they were being per- fectly fitted; their feet were comfort- able and undeniably smarter in ap- pearance than ever before. I hold no brief for any particular last or toe refinement. I merely point out that style changes overwhelm our preconceived notions and to this, I want to add that too many in the trade seem afraid to be called radical in their style thinking. They laughed at Poiret when he said we should see women in pajamas or trousers at formal occasions and on the street. Poiret did not mind the jibes; women flocked to him for his new ideas; and Poiret remains the dean and the ar- biter of the couturiers—Semour Troy in Boot and ‘Shoe Recorder, ——_2-—->____ Industrially, the race will be won by the strong. - Uncle Louie Notes Some Changes in Charlevoix. ‘Charlevoix, July 15—After having spent a year and a half in San Diego, California, and enjoyed the hospitality of my newly made friends there, I de- cided to revisit ‘Chicago and my adopt- ed summer home, the Elston cottage, at Charlevoix the ‘Beautiful. I occupy the same room as J did, but am miss- ing the cheerful little Addie Holley, not only at the cottage but in a general way. Mrs. Elston is selling out the stock of Addie’s gift shop and is try- ing to make the best of the situation. I observe there are a number of modern stores in the line which Addie used to handle and they, as well as others, are now ready for business. It is my opinion that the season here is somewhat backward but the local busi- ness men are ready with nicely dis- played merchandise and I note that almost every store on Bridge street is occupied, ‘Our mutual friend, ‘Charley Emery, has moved his haberdashery stock from San Diego to this city and is about to open his new establishment on Bridge street. I observe that since I have been here a modern gas station has been opened by the Charlevoix Oil iCo., of which A. Fochtman and A. Cook are the managers. ‘The place is as mod- ern as can be and fitted with the necessary requirements. A new Pee Wee golf course has been erected between this station and the Fountain ‘City Hotel. It is a nice playground and fairly well patronized. It is operated by Angell & Krulik. I had a vist with my friend, Mayor Bergeon, who warned me. to live within the law, if iI can, as they now have four policemen in new attractive uniforms on the beat, My friend, ‘Colonel Joe Lowenback, from Alexandria, Virginia, is also a guest at our cottage and has been calling my attention to some of the local improvements of which we will report later on. The other day I walked out to the golf links and had the pleasure of meeting my old friend, Mr. Watson. He is the golf pro who has charge of the links here and who winters in Los Angeles, where [| visited him and ad- mired the sporting goods business there, which is in charge of his wife the year round. ‘L. Winternitz. —_+~+-+__ The Ideal Community, Okacrhe, a village in Western Okla- homa, has laid claim to the distinction of being “America’s most stable com- munity.” Its list of distinctions in- cludes: No bank robberies or failures, only two needy families, no bonded city indebtedness, no factional fights, few mortgaged homes and each mer- chant owner of his own business build- ing. Most of these distinctions could properly be boasted by thousands of American villages where unemploy- ment and charity are all but unknown, where the business men are in most case both residents and property own- ers and where mortgages on homes are the exception rather than the rule. Those are among the traditional at- tributes of American villages. But be- fore Okarche is lifted up as the model for other villages it might be well to see what this list of distinctions has brought. Has Okarche electric lights, gas, running water, sewers or other modern conveniences? Does its lack of bonded indebtedness necessarily in- dicate a lower tax rate than usual? Does its lack of political factionism re- sult in excellence of administration? There are other qualities than stability to be sought in the ideal community. TORSON SHOES Going Ahead in 193] Creating Sales and Profits for Alert Merchants $4.00 - $5.00 - $6.00 Torson Arch Shoes For Men $6.00 and $7.00 Nationally Advertised-$4.50 For complete information about our lines, advertising campaigns, dealer merchandising plans, write direct to: HEROLD BERTSCH SHOE Shoe Manufacturers since 1892 11-15 Commerce Ave., S. W. GRAND RAPIDS, MICHIGAN. Mutual Building Save On Your Insurance By Placing It With The MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY LANSING, MICHIGAN Phone 20741 20 ‘e RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. _ President—William Schultz, Ann Arbor. First Vice-President—Paul Schmidt, Lansing. Second Vice-President—A. Bathke, Pe- toskey. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Walter Loefier, Saginaw; John Lurie, Detroit; Clayton F. Spaulding, Battle Creek; Ward Newman, Pontiac. Utter Futility of Government in Busi- ness. “In the days of the Conqueror’—say 900 years ago—an apple fair was in- stituted in a Normandy village. It is held annually now. But until this Spring of 1931 it seems not to have changed its ways in the 900 years. Apples have been produced, gathered and offered on a price-quantity basis, but always to the stranger. The pro- ducers and their neighbors, like most inhabitants of French and Italian fruit producing regions, eat few apples, though they do drink cider—-mostly “hard.” ‘The outlet has been shrinking for years. Guests at French hotels and consumers generally have taken to the fine quality,. uniform standard, well packed, perfectly graded American frrit, while all the French boys did was make faces, yell “pourquah?” and otherwise run around in circles. The exact counterpart can be seen in New York State, where farmers have al- ways worked on the quantity-not- quality basis; have stung consumers with inferior fruit and have watched their outlet shrinking while Western apples have been sold on a steadily in- creasing plan. Now the Norman boys have at least partly awakened to the truth that it is one thing to produce poor apples and auite another thing to get money for them, so they have made a start at organized methods a la America. The story holds a lesson for all food distributors on how standard high grade goods always win out. Its out- line is thus: In 1913 France exported 39,000 tons: in 1928, 12,000; in 1930, 7,000: and in- dications are that 1931 will show fur- ther shrinkage. California, Oregon ‘and Washington have been the bene- ficiaries. “This American competition,” say the officials of the new organiza- tion,” is becoming highly dangerous— a well disciplined movement, increasing with startling rapidity every year. It is driving us out of markets where we felt ourselves imgregnable—even com- peting dangerously with our own in French markets.” ‘This, please notice, against the handicap of high freight costs and with much higher prices necessary; but the wherefore is revealed thus: “American apples as sold in Europe are of standard high quality. Some of our Norman apples are better, more luscious; but not in totality. American apples are always first quality, perfect- lv packed, wormless, attractive—qual!- ity constant, standardized. If this rompetition is to be met, a standard- ized apple must be adopted for French export. It must have a predetermined level of excellence—hearty, undecayed, wormless, perfectly packed. There is our only chance.” Thus the Frenchman goes to mar- MICHIGAN TRADESMAN keting kindergarten—even as many of our individual grocers and produce re- tailers would better go. Battle now on between private vs. nationally advertised brands would be settled instantly in favor of nationally advertised if merchants could make a fair margin thereon, Raise that ques- tion and packers thereof hold up their hands. “It can’t be done,’ they pro- test. But we recall that all packers formerly held that “futures” must be sold to everybody, else who would finance the carrying thereof? And one also recalls that our persistence in not buying futures caused a way to be found. If nationally advertised re- mains asleep much longer, private brand will get so much business that nationally advertised will find a way to do this other “impossible.” ‘Perhaps that’s the road over which minimum resale prices eventually will travel to its logical common sense goal. The persistent kicker among grocers is the one who will most speedily bring about the desirable re- form, Four studies are now going forward by various university-professor organ- izations. The real good accomplished by ‘Harvard in the last fifteen years now has plenty of imitators; and like most imitations which are “just as good,” they tend to be pretty futile, even as essay material for hopeful young sprouts. Hard facts, familiar to all thoughtful retailers, will blow some of those boys out of the water some day. Meanwhile, they are hav- ing a lot of fun dabbling with that of which they know so little. Chains, they all find, sell nationally advertised brands cheaper. Well, we know that chains do and then again they don’t; but the answer is as above and not otherwise; so why dabble further? ‘Meanwhile change—not chains now —works as steadily as ever. Volun- tary chains rise overnight. In total, they bulk large and important. Indi- vidually, they are good, bad and in- different, according to their set-up and management. In this they differ not at all from business all along. -As these get numerous and of varying value; there will be fights among them, and with buying exchanges and such wholesalers as are even now learning how to do the grocery business on 1931 lines. Then, regardless of their names or alleged aims, the inefficients will go to the cleaners, Bulletins dribble out of Uncle Sam’s commercial laboratory every so often —better say so seldom—on some phase of the Louisville Survey. Each has a few pages of precisely the same ma- terial as its predecessors, so that, ex- cept by the attentive student, none is apt to be read from now on, they look so much alike. We few who yet read "em are glad to see “Sam Grofax” dis- appear with his nursery rhyme jingles; but even so, we find it hard to main- tain interest. For let us note that change is con- stant. ‘By the time the last bulletin is published—perhaps in 1935 to 1940— not a trace of the conditions and cir- cumstances of 1928 will remain. As things stand now, just two classes benefitted by that costly work. Those were the business men who gathered in Louisville in February, 1929, and studied the work at first hands; and the “stuffed shirts” who read speeches they did not write and _ performed their other arduous labor of cashing their salary checks, For the real student of business at that date, Louisville turned up not a single new or unfamiliar fact. Every figure was an old friend, It was our hope that the authentication of those facts and figures by the Department of ‘Commerce would so establish the facts that they would take on added July 22, 1931 value; but now we know that by the time the job is done, we might as well have authentication of the subsistence accounts of the building contractors of the pyramids. By such is the way of bureaucracy always. By the time they have gotten done with their kind of “check and double check’’—with plenty of leisure- ly pipes in the process—all value of their “findings” has evaporated. Shall we have more government in business? Do we need a better lesson of its utter (Continued on page 31) Old Master COFFEE Universally Conceded To Be the Best Brand on the Market For the Money. SOLD ONLYIBY The Blodgett-Beckley Co. Main Office Toledo Detroit Office and Warehouse 517 East Larned Street Bouquet Tea Finest Packed Rademaker-Dooge Grocer Co. Distributors Fragrant Cup Tea Morning Glory Tea fe brand you know W. R. ROACH & CO., GRAND RAPIDS, MICHIGAN Hart Brand vegetables and fruits are building prof- itable repeat business for thousands of Michigan re- tailers.... Qunmenemnenig MPa AR, ee wy MPa AR, July 22, 1931 MICHIGAN’ TRADESMAN 21 - MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E P. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Four Ounces of Meat For a Dime. A large store used a full page news- paper advertisement to advertise a dol- lar day sale. Included. in the items offered during this sale at a dollar were some which a smaller store in the next block was selling regularly for ninety cents. Yet the public went to the large store and spent its money rather than to the smaller one. It does not require any great de- gree of imagination to realize what a good move it would have been for the owner of the smaller store to have studied the full page advertisement as soon as it was published, picked out the items which he was selling at a lower price than they were offered in the advertisement, taken everything else out of his show windows and put in these items all plainly marked with his selling price. A great many people who spent money at the larger store during the sale went right past this small one but saw no indications in its show windows that it was offering bar- gains. - Only those who just happened to enter the store realized it. The five and ten cent stores, the de- partment stores, the chain stores, may all offer to the public goods at a high- er price than the smaller independent stores sell them regularly. Yet be- cause the small stores do not use their show windows effectively for the pur- pose of counteracting this practice and because the large stores do use dis- plays and advertising so effectively, the general public appears unaware of the fact that they are paying relatively high prices when buying these items from the larger organizations and take it for granted that the smaller ones are charging higher prices, In other words, the larger stores make a lot of noise and attract atten- tion, while the smaller ones keep far too quiet for their own good. Also the larger stores use different units for the purpose of making an _ appeal. There will be ten cent sales, dollar sales and the like. The chances are there will be no very great reduction in price, yet the public buys. The meat dealer can do the same thing, if he so desires. He can have a dollar day by making up groups of things which he can sell for a dollar. He can have a twenty-five cent day by offering so many ounces of each thing for twenty-five cents, a combination of units of other articles for twenty-five cents and so on. He can make a dis- play of the articles he is offering dur- ing this sale and can continue the sale over a period of a week or confine it strictly to a single day, if he wishes. In such a sale as this it is not likely that it will be necessary to reduce any prices much, if any. It is the novelty of the thing that appeals, There may even be ten cent sales, fifty cent sales and so on. It is large- ly a matter of selecting the articles that can be offered at this price, either at so many ounces for the amount or so many units. Anything that can be Sea date in divided into small enough amounts to be offered at the unit price can be fea- tured, If a large store can actually increase the regular price on any item and still attract customers, the small store most certainly can attract customers by of- fering articles at its regular price but at a unit price that has an appeal. The five and ten cent store has succeeded largely because it has depended to the degree it has upon displays. These stores do not by any means sell every- thing that they sell at lower prices than other stores do. However, they do use displays more effectively, both in the store and in the windows. ‘They may sell stockings at ten cents each rather than twenty cents a pair. They may sell candy at four ounces for ten cents rather than forty cents a pound. As a consequence people think of the ten cents and not of the higher price they pay for the actual amount they want. A small store in a little city was selling a water set at a dollar. It was selling a lot of these before a five and ten cent store was opened. This store featured the iden- tical set but sold the different pieces at five or ten cents each. The total price for the entire set when bought at the five and ten cent store was $1.20 yet people began buying the set at the five and ten cent store rather than the small store and most of them failed to realize that they were paying more for it. The five and ten cent stores made better displays and the unit price was five and ten cents. To be sure a good many people never did buy the entire set at one time but in the course of a few purchases of single pieces they did. Meat that is selling for forty cents a pound is likely to appear much more expensive than the same meat when it is being sold at four ounces for ten cents. The price remains the same but it is the ten cents that is mention- ed rather than the forty cents. Salesmen selling from door to door have often found that the idea proves successful. They will state that what they are selling, be it a magazine or something sold on the installment plan is going to cost but a few cents a day or a week. The thing is made to look so inexpensive that the prospect is soon convinced that he can afford to buy it. There is really no good reason why the butcher should allow other stores to give the impression that they are giving far greater bargains ‘than they are, especially if they are selling the same thing he is and doing so at a higher price. All he needs to do in order to counteract this is to put his windows to work. He needs to show what he is offering at a price at least as low as any other stores are and to use price cards that are large enough so that people cannot help seeing them. If he is selling some things at a higher price than the other stores, he can still give the impression that they are not so high in price after all if he will give the price in units of money rather than in units of the ar- ticle—that is, use ounces instead of pounds, single items instead of a dozen and so on. One way of getting the idea over effectively is to make a mass display readily in the window of a single thing, This plan dozs not lend itself especially well -to fresh meats but it does to practically everything else that is sold. If pota- toes are selling at 32 cents a peck then they are four cents a quart. Even at five cents a quart they may appear cheaper to the public than at 32 cents a peck. A great many-people do not seem to be good at mathematics. Back in the days when steak could be sold for 12 cents a pound a woman sent a note to the butcher that unless he would sell her two pounds of round steak for 25 cents she would not buy it. If he would he could send over two pounds by the youngster who had the quarter with which to buy it. Others insist on getting three eight cent units for a quarter. Five cents, ten cents, twenty-five cents, fifty cents and a dollar are units that all people understand. Odd prices either seem high or low. Four cents, nine cents, twenty-four forty- nine cents and ninety-eight cents all give the impression of being bargains (Continued on page 31) cents, EGGS - Eggs, at full market prices. Quotations mailed on request. EGGS - WE BUY — WE STORE — WE SELL We are always in the market for strictly fresh current receipt We can supply Egg Cases and Egg Case Material of all kinds. KENT STORAGE COMPANY - EGGS GRAND RAPIDS G R AN D GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING RA,PIDS, MI C HIGAN GRIDDLES — 7 N. IONIA AVE. BUN STEAMERS — Everything in Restaurant Equipment Priced Right. ~ Grand Rapids Store Fixture Co. Phone 67143 URNS N. FREEMAN, Mgr. sui "THE FLOUR THE BEST COOKS USE Always stock these fully-guaranteed, widely-advertised flour products! Valley City Milling Co., Grand Rapids, Mich. Rowena Yes Ma’am Graham Rowena Golden G. Meal Rowena Pancake Flour Rowena Buckwheat Compound Rowena Whole Wheat Flour Rowena Cake and Biscuit VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cranberries, Grapefruit, “Yellow Kid’? Bananas, Oranges, Onions, Fresh Green Vegetables, etc. LILLE IO ICONS STII Nae Ree Le Tee Sead K Rusk Bakers Since 1882 Leading Grocers always have a supply of POSTMA’S RUSK as they are in Demand in all Seasons Fresh Daily POSTMA BISCUIT CO. GRAND RAPIDS. MICHIGAN MICHIGAN TRADESMAN July 22, 1931 HARDWARE Michigan Retail Hardware Association. President—Waldo Bruske, Saginaw. Vice-Pres.—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. Following Up Your Paint Sales. In the retailing of paints and var- nishes, the dealer in many instances does not attach enough importance to the first sale, either to an entirely new customer, or of a new line to an old customer. In many instances such first sales can be so handled and fol- towed up as to lead to further sales. The possibility of repeat orders de- pends to a great extent on the quality of the goods sold and the service ren- dered in the first transaction, With good quality and dependable service, the dealer by adopting a follow-up plan can often secure repeat orders. One dealer discussed the opportunity in this way: “There is no line of business that lends itself so readily to this follow up system as does the retailing of paints, varnishes and allied lines, sim- ply because there is no other line in which the individual items are so close- ly connected. The sale of a paint brush naturally leads to the sale of paint; paint requires fillers, varnishes, stains and colors; these lead again to more brushes and incidentally bring in putty and window glass; and dealers handling wall paper and wall finishes are right in line for pushing the sale of these items as a follow up to the sale of other paint lines. “The one beautiful feature underlying the retailing of paints is that if a house- keeper or owner once starts on the very smallest job of painting or var- nishing, he or she can be very easily encouraged to go ahead and paint or varnish everything around the place; because one newly painted spot in the house makes its immediate surround- ings look dingy. “The time for suggesting additional items is, as a rule, not when the first sale is made; because usually at that time the customer has not the slight- est idea of undertaking anything furth- er. At that stage, suggestion of addi- tional purchases, unless made very tact- fully, are apt to have a bad reaction. An exception is, of course, the sug- gestion of proper brushes. “But in the main, much better re- sults can be secured if at the time you make the initial sale, you secure the mame and address of the customer. You can do this on the pretext that, if you get time, you'd like to check up on the results of the job. This securing of name and address is a very im- portant item, and no sale should be regarded as complete without it; even if the supplies are sold to a painter for use on contract work. It represents the only way in which the owner or housekeeper can be reached effectively. “After sufficient time has elapsed for the completion of the original job and for comparison between the freshly painted work and the old surfaces to have made its impression on the cus- tomer, a very short letter, a phone call or a personal enquiry as to the results secured from this first job will pave the way for further business. As an incident to your enquiry, you can casually suggest some further work along the same line. “For instance, Mrs. Bill Jones buys some white enamel for her sink. Two or three days later we offer to furnish her enough material to enamel her whole kitchen for ‘about’ so much, or floor stain for so much, or wall finish for a certain lump sum. Or Bill him- self buys a brush and we find he is going to use some old paint for his reaper. We, in a few days, suggest some more of the same paint for his plow and his mower, because by that time he has had a chance to see how much better the reaper looks with the fresh paint and to realize how much better it is protected against rust and deterioration. “It is always well to make a rough estimate as to the cost of the entire job, and to specify that it is a rough estimate merely; because no one but a practical painter knows or appreciates how little paint it takes to do a certain amount of work. Much more paint would be sold if housekeepers and owners had the cost of the complete job shown them in actual figures. “The opportunities for work of this kind in the paint department are prac- tically unlimited. No sale should be made over the counter without securing a memo of the buyer and the purpose for which the paint is intended; and this record should be systematically used as a basis for soliciting further business. The results of such a sys- tematic follow up will surprise dealers who have never tried it.” Linked with the business-getting as- pects of the follow up are those aspects which concern what might be called the complaint department. Poor paint makes a poor job, as a rule; but good paint often makes a poor job, too, when it is improperly applied, or put on under wrong conditions. An important factor in building paint business and securing repeat orders is to see that the customer gets thorough satisfaction from his job. To this end, the dealer should do something more than merely sell the paint. One dealer makes it a point, in every instance, to take a little time to talk over the details of the job. Who is going to do the work? If the purchaser himself, has he ever done painting be- fore? Then come suggestions as to the proper method to apply the paint, the proper way to hold the brush, the con- dition of the woodwork or wall before the paint is applied. As a result the man who has never painted before knows something about the job before he tackles it. He has been warned against certain pitfalls; and he has been invited, if he encounters any difficulties, to come straight to the retailer for help and advice. If an unsatisfactory job results, the customer, instead of complaining to his neighbors, goes back to the dealer. That, you say, means a lot of extra trouble for the dealer? Not at all. In the long run, it saves troubles. Where the dealer takes the time be- forehand to make suggestions, by fore- warning the customer he eliminates nine-tenths of the trouble that other- wise would develop. He invites the customer to bring any complaints or difficulties direct to him. As a result he is often able to eliminate difficulties before the job is finished. One dealer whenever a complaint comes in does not argue the matter out in the store; he goes down and: looks at the job itself, and it is an easy matter to put his finger on the weak spot. If-the fault is the customer’s—if after being forewarned the customer has gone ahead and done some of the things he ought not to have done—the dealer tactfully explains. If, as rarely hap- pens, the trouble is due to some defect in the paint, the dealer simply makes good. Throughout, the customer is edu- cated to the idea that this particular dealer is anxious, not merely to sell paint, but to see that his customer gets the right sort of results from its use. | So that even the customer who has cause for complaint remains a friend and patron of the store. Discussing follow-up systems an- other dealer makes some suggestions: “A proper system for the paint de- partment should begin with the pros- pective customer and follow him even after the paint is sold and on the house. A good practical plan of handling this properly, so that every detail will be looked after, is to use a single loose- leaf binder with a sheet for each cus- tomer; or a card index file with large cards. “There should be a_ place for ‘weather’. Paint to last well and give satisfaction must be applied to a per- fectly dry surface. If the slightest trace of moisture is left, the sun will draw it out, and bring the paint with it. Paint- ers all know this, but many of them to rush the job to completion will ap- ply paint where it is too damp for good results. As a matter of course, in a year or so the owner is complaining about the paint being unsatisfactory. Now, if a record of the weather has been kept, it will be easy enough to show that there had been rain just before the paint was applied, and that the damp surface was responsible for the bad results. Such a record will silence unjust complaints on that score. “Another good follow-up idea is to photograph every house painted with your paint. These photos may be good-sized snapshots taken by some member of your staff, but should show as much detail of the house as possible. Mount these photos in an album, writ- ing under each the name of the owner and the date the paint was applied. This book will increase in value with each succeeding year, as you can show your customers photos of houses paint- ed with your paint a number of years before and this will serve to impress them with the durability and popularity of your paint.” It is good policy in your card-index or other record of paint jobs to note the dimensions of the building, amount of body and amount of trim, amount of paint sold, colors used, and, of course, the date. Keep these cards; and when time comes for repeat orders, you will, in soliciting your customer for a re- peat, be able to tell him much paint he will require, how long the previous job has lasted; in fact you will have all the needful information at your finger-tips. It is worth remembering that a cus- tomer who has used your paint and found it satisfactory will be, some years later, the best. kind of prospect for a repeat order. Hence the advisability of keeping a record of paint customers. Victor I auriston. ——~-++—_—_ No Fooling. A country man, on entering a drug store and seeing a pay station, placed a nickel in the slot and lifted the re- ceiver. The operator, of course, inquired, “Number please?” Country Man: want my peanuts.” “Number, Hell; I - — 22s Cutting down advertising is a poor way to try to make progress. Wholesale Only. 342 MARKET ST., S. W. Manufacturers and Distributors of SHEET METAL ROOFING AND FURNACE SUPPLIES, TONCAN IRON SHEETS, CONDUCTOR PIPE AND FITTINGS. We Protect our Dealers. THE BEHLER-YOUNG CO. (SAME DAY SHIPPERS) EAVETROUGH, GRAND RAPIDS, MICH. Michigan Hardware Co. Wholesalers of 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN se Shelf Hardware, Sporting Goods and FISHING TACKLE > es oligs, es July 22, 1931 MICHIGAN: TRADESMAN ip SR a ar eb PA i ep ipnsinsasa 23 Recent Mercantile: News From Ohio. Cleveland—Stone Woolen Co., 3223 East 55th street. Schedules in volun- tary bankruptcy filed in 'U. S. District Court here, list assets of $2,872 and liabilities of $15,286. ‘There are twenty-seven creditors with unsecured claims. Wellsville—Miss Alberta Pry, 64, dry goods merchant for eighteen years, is dead at her home here. She had lived here for more than forty years and was active in affairs of the retail merchants association of ‘Wellsville for many years. ‘Cincinnati— Chas. N, Zesterman, trading as Zesterman Case Co., retail luggage, 112 ‘West Seventh street. In- voluntary bankruptcy schedules list as- sets of $5,272, of which $3,028 is stock in trade, $765 machinery, tools, etc., and $560 open accounts. Liabilities are $15,047, of which $14,992 is un- secured. ‘Cleveland — Involuntary bankruptcy proceedings have been filed in the U. S. District Court here against Harry Friedman, trading as Ohio Furnish- ings, by Attorney Herbert 'S. Mendel- sohn, representing Liberty Textile Co., $433; Klopper Bros., $60; ‘Campus Sweater ‘Co., $57. Toledo — \Morris Genfan, furrier, 417% Huron street, ‘has ‘filed a volun- tary bankruptcy petition in the U. S. District Court there, listing liabilities of $15,616 and assets of $925. ‘Ravenna — Freda Plotkin, men’s wear. Involuntary bankruptcy sched- ules, filed in U. 'S. District ‘Court at Cleveland, list assets of $324 and lia- bilities of $5,246. There are forty-one creditors with unsecured claims. Weilersville—Fire destroyed the gen- eral store of A. C. M. Fetter and virtually wiped out the business sec- tion of the village including damage to other retail stores. The blaze when discovered was beyond control. The general store was also used for post office and railroad depot. Losses esti- mated at $20,000, partly covered by in- surance, Avelia—A_ fire of undetermined origin caused damage in the business district of -Avelia, estimated at $15,000, and threatened to sweep an_ entire business block, including several re- tail stores. Heaviest loser was Joseph Lazzairo, whose shoe store was gutted. Nearby stores were slightly damaged by the flames. iNiles—E. J. Abraham, retail dry goods, 33 East Park avenue. Debtor’s - composition of 35 per cent. was ac- cepted by the majority of creditors but objections were filed by Nathan TI. Roth, attorney, representing Gross & Schaeffer, New York, with a claim of $251. The objections raised were that as creditors, they failed to receive no- tice that a meeting of creditors had been called; that they had no oppor- tunity to go into the merits of the offer; that they believe 35 per cent. is insufficient dividend. The U.S. District Court at ‘Cleveland thas allow- ed objecting creditors ten days to file specifications in opposition to con- firmation of composition and a bond in the amount of $250 to secure court costs. In default of such specifications and bond, the composition will be con- firmed. ; ‘Toledo—Damschroder-Berry 'Co., St. Se ee ee ee Clair and Adams streets. All assets of the debtor firm were sold at public auction. The sale was very well at- tended, with about 200 buyers present, according to George W. Dougherty, the trustee. The property was sold to I. Finkelstein, of Philadelphia, Pa., as follows: Entire stock of merchandise, $6,000; entire furniture and fixtures and office supplies, $3,500; accounts receivable, $3,850, a total of $13,350. The highest bulk bid received was $11,000. The sale has been confirmed by Referee Fred 'H. Kruse here, and a 10 per cent, first dividend will be paid to creditors within the next month. Cleveland—Vanity ‘Cloak Co., wear- ing apparel, 305 Prospect avenue, ‘In- voluntary bankruptcy schedules, filed in U.S. District ‘Court here, list assets of $400 and liabilities of $14,942. There are twenty-seven creditors with un- secured claims, London—Samuel Newpoff, a resi- dent of Columbus and proprietor of Odds & Ends Store at this place, has filed a petition in involuntary bank- ruptcy in the U.'S. District ‘Court at Columbus, listing liabilities at $13,184 and assets of $1,350, claiming $700 exempt. At the same time Lulu New- poff, his wife, filed a petition in volun- tary bankruptcy with liabilities of $5,- 996 and no assets, (Medina—Charles I, Englert, trading as Englert’s Variety Store. Voluntary bankruptcy schedules filed in U. S. District ‘Court at ‘Cleveland list seventy-five creditors with unsecured claims. ‘New Philadelphia—The Star Cloth- ing Co. suffered heavy loss as the re- sult of a fire of undetermined origin which started on the second floor of the store. Firemen confined the blaze to the main floor of the store and the loss was mostly to stock of clothing and furnishings. The loss is covered by insurance. Logan—Augustus G. Steinman, of the firm of Steinman & Wellman, re- tail shoe dealers here, died recently after an illness of two months. He is survived by his wife. ‘Hamilton—Rudolph Dolloff, retail furniture, 515 Main street, Involun- tary bankruptcy schedules list assets of $2,047, of which $515 is stock in trade, and open accounts, $500. Liabili- ties are $6,974, of which $6,288 is un- secured, Columbus—Upon the application of the Keller-Heumann/Thompson Co., New York, David 'S. Craig, attorney, was named receiver for ‘Markert, Inc., an Ohio corporation conducting men’s furnishings stores in ‘Columbus and Zanesville. The headquarters of the company is in Zanesville, and Roy Markert is secretary, treasurer and general manager. An estimate of the assets, exclusive of accounts receiy- able, is $5,500. Liabilities have not been marshalled, but will amount to about $15,000, it is announced. E. W. Dillon, Columbus, is attorney for the receiver, ——_+--__ Glass Demand Again Quiet. The slight improvement noted re- cently did not continue this week in the flat glass industry. While consum- er demand is reflected immediately in orders to factories, the volume is not great. Enquiries are numerous and _cellent, there seems to be a feeling that con- sumption possibilities this Fall are ex- Enquiries from mirror mak- ers concerning plate glass showed a healthy interest, being the one bright spot in the plate glass situation. Those industries which consume large amounts of flat glass are affected by a slowing down in activity due to the Summer season. ——_>- ~-e_--—_ My Log Cabin. My log cabin keeps talking to me With its logs of wood Talking lanugage of their tree Happily understood Yet with more devoted word Each one now is better heard Like a saint’s doxology. Raised by sunbeams but to lie Prone, unsawn, aware Fallen logs will never die In a cabin’s care But re-live within, without Telling comers there about Timber-land’s tranquility. Log on log will say to me In its forest lay “Tm not sighing for my tree Nor a happier day Pleasure grows if I can give Cheer to those who wish to live In a cabin’s company.’’ Dear log cabin what a friend Dearer none could be For you always love to send Joy on joy to me Till your door I open wide Enter in and long abide Lost in dreams where worries end. Charles A. Heath. ———_3-> Highland Park—Yale Roberts, doing business as Blumenthals, retail wo- men’s wear. Union ‘Guardian Trust Co. has been elected trustee. ‘Sale of assets in parcels for $448 has been confirmed. Assets are given as $3,936 and liabili- ties, $11,414 in schedules filed. Jennings’ Pure Extracts Vanilla, Lemon, Almond, Orange, Raspberry, Wintergreen. Jennings Flavoring Extract Co. Grand Rapids, Mich. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool In Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Piii welfare demands fresh, clean food, and the man who sells it is doing a service to his community— with profit to himself. High among protective, appetizing methods is KVP Delicatessen Paper; it builds faith in the freshness and purity of the food you sell and trade grows by confidence. KVP Delicatessen as a “slap sheet’’ is proof against air and moisture; keeps odors out and goodness in. It is grease-resistant and strips clean. Comes in handy wall cartons, rolls or boxes. Write your Paper merchant (or us direct) for samples. Kalamazoo Vegetable Parchment Co. Kalamazoo - Michigan (Aid DELICATESSEN PAPER Kent Products Co. Service Distributor Eskimo Creamed Cottage Cheese. Borden Cheese. Meadow Gold Butter “June Flavor.” Grand Rapids and Western Michigan Phone 64-929 SARLES Detective Agency Licensed and Bonded Michigan Trust Bldg. Grand Rapids, Mich. I. Van Westenbrugge Grand Rapids - Muskegon We have been appointed exclusive service distributors on KRAFT) CHEESE KRAFT Mayonnaise KRAFT Malted Milk Weekly service in Central Western Michigan — 24 MICHIGAN TRADESMAN July 22, 1931 HOTEL DEPARTMENT News and Gossip of Interest To Hotels, Los Angeles, July 18—Five years ago when I made a trip to Honolulu, I spent a couple of weeks in San Francisco, At that time an attempt was being made to: procure pardons for Mooney and Billings, who have been in the public eye for ten years. I confess that the appeals made had their impression on me, and [| took occasion to look up the records of their trial in the archives of the public library, in the ‘City of the Golden Gate. My investigation led me to believe that even if they were not participants in the bombing which occurred on the “preparedness” parade, their records were such that they deserved punish. ment of some kind for other felonies, so, after discovering that the jury re- turned a verdict of “guilty” after five minutes of deliberation, I naturally came to the conclusion that they were naughty boys and were certainly en- titled to corrective methods. Now that one of President Hoover’s fault finding committees has had something to say on the subject, through innuen- do purely, I am called upon to consider that perennially the cry goes forth to raise money for the defense fund of Mooney and Billings, and I believe it would be safe to estimate that a mil- lion dollars or more have been raised on this particular alibi, only a very sma!l percentage of which was ever spent directly or indirectly to aid Mooney or Billings. But the Wicker- sham Commission, while it does not specially go into the details of this par- ticular case, intimates that certain mat- ters of evidence, coming to public no- tice after the trial, were not used for the benefit of the defendants, and hence they were not given full justice, the supreme court of California agree- ing that such evidence was so entirely gauzy that it was, when offered, not worthy of consideration. If you should ask my opinion I would freely grant that these individuals had been sufficiently punished, and _ probably would behave themselves if they were turned loose, but the ‘Wickersham stuff leaves a bad taste in the mouth, and ought to be corrected in the pub- lic mind, hence if it is brought to your individual attention, please remember that these people had already been im- pressed with the scarlet letter, and de- served correction. Apropos of the Mooney-Billings episode | might add that the Mc- Namaras who bombed the Los Angeles Times building, snuffing out a score of human lives, and who were prompt- ly convicted on their own confessions, are now setting up the claim that they are innocent and asking consideration at the hands of the pardoning power. Zack D. Jenkins, who preceded Tupper Townsend as manager-of the New Whitcomb Hotel, St. Joseph, has been appointed receiver of the Midway Hotel company, operators of the Faust Hotel, at Rockford, Illinois, A lot has been said about the mat- ter of “tips” in hotel and restaurant operation and [ have uniformly ex- pressed myself as being opposed to the system, without, I confess, being par- ticularly interested in the equities of the situation, but the other day a Los Angeles court stirred up a riffle and a kind friend was responsible for my en- joying myself hugely for a couple of hours. It is claimed, of course, that in almost every line of business, ein- ployes have paid their help starvation wages, counting on the “generosity of the public’ to make up the difference to the help. This has been the case, especially with the Pullman people, and a great many of the restaurants. I have declared myself many times on the tip proposition, holding that if an employe dispensed a special service without ostentation, that a monetary reward was ethical, but opposing strenuously the rush stuff whereby the payer was intimidated into dispensing a tip. But the other day a case came up in the municipal court here over a dispute on the question of compensa- tion of a waitress; how much she should get depended on her weekly earnings, of which she was to be paid a percentage during her time out be- cause of injury. ‘The testimony in- volved the fact that she was only re- ceiving $8 per week, far less than a living wage, but that her tips amount- ed to $12 per week on an average. The court ruled that wages and tips to- gether constituted the girl’s earnings. The judge said, “The employer, in ef- fect, saved in direct outgo for wages the amount received by the employe for tips. ‘The idea of tipping is dis- tasteful to some people who prefer to pay in increased charges enough to enable the appropriate wage to be paid directly to the employe by the em- ployer. There is a feeling that tips are not in harmony with the spirit of American institutions, and that they tend to put the recipient in a depend- ent or service position and to under- mine independence of character. It cannot be overlooked or ignored, how- ever, that in certain employments the custom is almost universal in this state, and presumably elsewhere. That condition must be recognized. It has in those employments a vital effect upon the terms and conditions of labor and the relations of employer and em- ploye. It is a custom by which the employer, in the case at bar reaped a financial benefit in the lower payments made by him each week to secure the services of the employe.” Of course this decision leaves the matter up in the air where it has been for ages. No matter what percentage of the patrons of restaurants are opposed to the pay- ment of gratuities to help, the facts remain that no matter how stringent the rules may become the subject of tipping, and no matter how frequently we all express ourselves most vocifer- ously on the subject, in the final analysis, we pay the price, and try to look pleasant because it is the custom. The Pullman people, in spite of notori- ously low wages paid to employes, are always overwhelmed with applications for positions as porters, knowing that the salaries are meager but the rewards attractive. The sleeping car people have not overlooked this fact, and have profited much. At almost every meet- ing of hotel executives the question of tips is a subject for discussion. We all know the system is wrong and we also know that our patrons agree with us, but it is an absolute fact that when a certain railroad company—IJ think it was the Burlington—asked patrons of the dining cars to desist from tipping, suggesting that evidence of it would mean dismissal of the waiter, it was resented by the public, and they secret- ly slipped their gratuities to the wait- ers. Jt seems to be human nature. We don’t care to be told where to get off. Proponents of the Volstead “bluster” have discovered this. I am opposed to tipping, but ] will confess that when the tippee performs a service without expecting a gratuity, I am with him, Every once in a while I am reminded of the wonderful meal service at Frank Ehrman’s ‘Columbia Hotel, at Kala- mazoo. Quite a long time ago Frank inaugurated a combination table d’hote and ala carte bill of fare, the prime object being to combine economy with a square meal, and he made a wonder- ful success of it, if an inspection of his improved facilities last summer when J] was there, impressed me with the fact that he is feeding the multi- tudes. Now Frank’s idea was to set a certain standard price on some particu- lar article on his bill of fare, surround it with all the accessories which go to New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. HOTEL ae DETROITER ROOMS 75O BATHS FREE GARAGE UNDER KNOTT MANAGEMENT S/INGLE ROOMS inte PRIVATE BATH aan NO HIGHER NEW wouter Decorating and Management Facing FAMOUS Grand Circus Park. Oyster Bar. 800 Rooms - - ~- 800 Baths Rates from $2 HOTEL TULLER HAROLD A. SAGE, Mgr. FOUR FLAGS HOTEL In the Picturesque St. Joseph Valley. Seventy-eight rooms. Con- ducted on the high standard es- tablished and always maintained by Charles Renner, landlord. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Cen- nection. Rates $1.56 up. WM. G. KERNS, Proprietor NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 lcci ++____ Make Most of the “Swimming Season”. Hot days are here, and men, women and children are taking to the beaches and swimming pools throughout the country. Coincident with the hot weather is the vacation season, mak- ing almost every person a potential cus- tomer for bathing accessories, for who would go on a vacation without a bathing cap, etc., even though it is just possible that it would seldom be used. However, the market is there, and the store which puts real effort into the promotion of this line of mer- chandise for the next few weeks will be well repaid by greatly increased sales. While there is a real opportunity to do a large and profitable business in bathing accessories these must be mer- chandised in the right way. And this does not apply only to stores in the cities on the seacoast or lake front. It is an admitted fact that women throughout the world have more than ever become bathing-conscious. They have turned to bathing, not only for recreation but for health. During the last few years the health-giving prop- erties of the sun’s rays have been deep- ly impressed upon women, and the pop- ulation of the beaches and water fronts has increased proportionately. Women in inland cities have felt the urge as much as their sisters on the seacoasts. Lakes, ponds and rivers are dotted with created bathing and loung- ing beaches. Suntan now takes prece- dence over “peaches and cream” com- plexions during the summer. It is both fashionable and healthy to be brown —the deeper the brown the more fash- ionable. In order to secure the best results in this brief but profitable campaign, it is essential that bathing accessories be available, and that they be so arranged that one suggests the other. Many stores in the large cities have found it most profitable to devote separate sec- tions to these accessories, and the sec- tion is given a prominent location where it is sure to attract the attention of passers--by. Bathing accessories are quick turnover items with a highly profitable markup. It is advisable, when arranging the July 22, 1931 counters, to devote one to each type of accessory. There should be one for caps, another for water balls and nov- elties, another for shoes, etc. Color is an important features in bathing accessories, and this section can be made a highly colorful spot. All of the staple colors of other years have been retained in all their bright- ness. To these have been added many new colors, used separately and in com- bination with one another. Among the new shades now winning popular favor are capucines, yellows and purples in their several shades. Suntan, winning high favor last year, is a good seller this summer, although it is anticipated that the higher and brighter shades will be the best sellers. New shapes and styles in shoes are being shown, one being so molded that neither water nor sand will remain in it, and in addition it is light enough that it may be worn while swimming. Shoes are available in all styles, even with high heels. The average drug store does not half utilize the opportunity it has to sell toilet preparations and beauty aids during the summer months and, in fact, well into the fall, for many busi- ness women take their vacations in September or October. The vacation season offers a chance to sell in quan- tity, as at no other time of year. It is one thing for a woman to be in town with beauty shops and drug stores all about her, and quite another to be out in a cabin in the mountains or the for- est where she must do the work her- self. The results she obtains there will be governed largely by the care and intelligence she has used in selecting the proper toilet requisites before she left home. Here is where an alert clerk, thoroughly familiar with the stock, can be of great assistance and make many extra sales in the toilet goods sdepartment. It is well also to select the best-known brands of toilet preparations. In all parts of the United States and Canada thousands of women visit the beaches each year. In these days of the skirtless bathing suit, not only must care be taken of the face, hands and hair, but also of arms and legs as well. The summer girl must be attractive whether she is lolling on the sand or cavorting in the surf, and an essential is that there must not be the slightest trdce of superfluous hair on either arms or legs. Here is the chance to seli good depilatories, and a sa‘ety razor for removal of hair from the under- arm. Cold cream, freckle lotion, sun- burn cream, are all possible things to © keep in mind when selling to those going to the seashore. Many women will appreciate being told of a good neck bleach. Fur collars on winter coats have a way of discoloring nice white necks. 217 Eugene St. HOEKSTRA’S ICE CREAM Cream of Uniform Quality An Independent Company Phone 30137 Grand Rapids, Mich. i i { j i | antisite nttas E aati tress ncaa July 22, 1931 MICHIGAN TRADESMAN 27 Ttems From the Cloverland of Michi- memorial hospital until last week = WHOLESALE DRUG PRICE CURRENT gan. when she returned to her home and is : ; f the business Sault. Ste. Marie, July 21—The now able to look after : . steady flow of tourists is still increas- again. Prices quoted are nominal, based on market the day of issue. ing, but they most all seem to be prac- One of the hopeful things about this Acids Cotton Seed -_-_ 1 25@1 50 Benzoin Comp’d. @2 40 ticing economy, Seems as if the motorized age is that we have fewer Boric (Powd.)_. 10 @ 20 meee ———— : ae a Se ee e3 x Scotch are in the majority. Many are punctures, because _ tires multiply Hee (Xtal) -- pi g a Eucalyptus —_.. 1 00@1 25 Capsicum. 2. 38 traveling with trailers and houses on faster than tacks. a i¢ -------- 44 @ 60 Hemlock, pure... 2 coer 2 Catechu “See a1 44 ing i r : ine, one of the open Citric ---------- ‘ uniper Berries_ nchona ________ wheels, carrying supplies for the round othe Plymouth mine, ape of ue Open faatis 3%@ 3 Juniper Wood 16004 Ga e. trip and camp supplies, so that all that pit mines at Wakefield, resumed opera- Nitric ______---- 9 @ ae Lard, extra. 155@168 Cubebs _7777~~ oat is required is a camp site. All, however, tions June 6.. The Plymouth is oper- a wee . 3 Lard, No. 1. 126@1 40 Digitalis -22-7~77~ pi appear to be having a good time and ated by Pickards, Mathers & Co., and oo 43° @ 55 Pavender How § 00@6 = Gentian Jo a @1 25 we are pleased to see them come is one of the real tourist objectives of aes z boars be Gusta poe o = where they can get so much for so Northern Michigan, as well as a huge ‘Aamie Linseed, boiled, bbl. @ 80 Iodine — @1 25 little. The old saying, “Every little industrial enterprise. The big pit, Water, 26 deg... 07 @ 18 Linseed, raw, bbl. @ 77 Iodine, Colorless. @1 50 bit helps,” is very acceptable at this well over a mile long, lies close to Water, 18 deg... 06 @ 15 pimened bld., leas = . — Clo 2 gi 56 time. The extreme hot weather which highway US 2 and visitors to the Water, 14 deg... Ba = Minataca ‘ae on aon eA oa ss has been covering the country has North country find it very interesting. Caos ialaay 08 @ 18 Neatsfoot ______ 25@1 35 Nux Vomica __ @1 made the Sault an outstanding place to Mrs. A. Leighman and daughter, at oa — ---- 8 00@5 00 Ga a gs : go for relief, DeTour, have decided to close out the Galesuie vaoe oo 2 60@3 00 Opium’ Deoders’a @5 40 Fred Shaw, manager forthe Gamble- Stock in their store in the near future ee 1 00@1 25 Olive, Mal Rhubarb ________ @1 92 Robinson Co., has purchased a de- and discontinue business, Fir (Canada) -_ 2756@3 00- green _____"___ 2 85@8 26 : lightful lot on the banks of Saint James ‘McDonald, of the firm of Fir (Oregon) _- ae be Orange, Sweet 6 00@6 25 Paints Marys River, where he expects to Goetz & McDonald, at DeTour, has = — pre 9, Origanum, pure_ @2 50 Lead, red dry __ 13% @13% build a summer cottage. He will join the large colony of resorters who have built on the shore a few miles East of Brimley. Many of the farms in Chippewa county show, by the beautiful gardens that surround the back doors, that there is a real recognition that in. these days there is good sense shown by raising sufficient vegetables for the family use. To eat one must have food. Humans do not live on hay nor flax nor field peas. They must have meat and vegetables. Those who are get- ting back to the land are said to have shown a grasp of this need by putting in gardens—gardens which shall ren- der it unnecessary to go to the market for all provisions next winter. R. G. Ferguson, one of our leading citizens, was again elected as chair- man of the Michigan Hospital Com- mission at the annual meeting held at Traverse ‘City last week. The many friends of Miss Lelia Seaman, manager for the Seamon gen- eral store at Drummond, will be pleas- ed to know that she has recovered from the accident which she met with about a month ago when she was thrown from a car in coming to the Sault, which overturned, inflicting a bad cut in the head and other bruises. Her condition at the time was very critical and she has been at the war returned from Ann Arbor, where he went for treatment several months ago. He is feeling fine and back on the job again. The board of managers of the Upper Peninsula state fair has designated August 24 to 29 inclusive as the dates for holding the fourth annual 1931 ex- position in Escanaba, The Upper Peninsula state fair has taken its place in the past three years as one of the outstanding fairs of the country. This has been accomplished by the universal co-operation of the district. Before the establishment of the fair comparatively few Upper Peninsula people had ever seen a Michigan state fair, although many had attended the state fairs at Wisconsin and Minnesota, Last year’s fair presented really remarkable ex- hibits and programs, worthy in every way of a great region. This year’s attractions promise to be still better. It looks as if we are not going to have a fair in Chippewa county this year, as our board of supervisors seem to think it will help out on the depression. The new busses which replaced the street railway system are running at a loss. It looks as if they will also be a thing of the past. Let us hope that the end is not far away and that we may hope to get back to the good old times again. William G. Tapert. PICNIC SUPPLIES, WALL Grand Rapids Seasonable Merchandise Base Balls, Indoor Balls, Golf Balls GOLF SUPPLIES—Clubs, Bags, Etc. TENNIS SUPPLIES—Balls, Rackets, Etc. INSECTICIDES. ROGERS HOUSE PAINT ROGERS BRUSHING LAQUER SODA FOUNTAIN SUPPLIES KODAKS AND FILMS MOTH KILLERS — ANT KILLERS BATHING SUPPLIES — FOOD JUGS SPONGES — CHAMOIS — ETC. Complete Sample Line Always on Display Hazeltine & Perkins Drug Co. Michigan PAPER CLEANERS PAINT BRUSHES Manistee CARER sige orem oo. Barks Cassia (ordinary). 25@ 30 Canela (Saigon) -. 40@ 60 Sassafras poms Sy @ 40 Cut (pow pas amet 20@ 30 Berries Cubeb 2050 @ 75 Mighe ooo @ 25 Juniper 2222... -. 10@ 20 Prickly Ash ~_----. @ 50 Extracts EAlcoriee: 22 60@ 75 Licorice, powd. -. 60@ 70 Flowers Arnica 22502 15@ 80 Chamomile Ged.) 35@ 465 Chamomile Rom. @ 90 Gums Acacia, lst ._____ 60 Acacia, 2nd -... 50 Aloes (Cape Pow.) 25@ 35 Aloes (Soc. Pow.) 75@ 80 Asafoetida -.._. 50@ 60 Pow. oo @ 7 Camphor -.....__ 87@ 95 Guaiac 0 @ 60 Guaiac, pow’d —.. @ 70 Kimo: @1 25 Kino, powdered__ @1 20 Myrrh oo @1 15 Myrrh, powdered @1 25 Opium, powd. 21 00@21 50 Opium, gran. 21 00@21 50 Shellac, Orange 40@ 50 Shellac, White 55@ 70 Tragacanth, pow. 1 25@1 50 ‘Tragacanth -_.. 2 00@2 35 Turpentine ~_ @ 2% Insecticides Arsenic ~...___ — T@ 2 Blue Vitriol, bbl. @ Blue Vitriol, less 08@ 15 Bordea. Mix Dry 10%@ 21 Hellebore, White Powdered _.___. 15@ Insect Powder_. 30@ 46 Lead Arsenate, Po. 11 @25 Lime and Sulphur a ORE «683 Paris Green -... 25@ 45 Leaves Buchu: 2.0. @ 60 Buchu, powdered @ 60 Sage, Bulk ______ 25@ 30 Sage, % loose __ @ 40 Sage, powdered__ @ 35 Senna, Alex. _... 50@ 175 Uva Urat Olls Almonds, Bitter, rls 7 50@7 75 Almonds, Bitter, artificial ..____ 3 00@3 25 Almonds. Sweet, is EEU@: 2 1 50@1 80 ..dlmonds, Sweet, imitation -__. 1 00@1 25 Amber, crude __ 5@1 00 Amber, rectified 1 50@1 75 ARISG 2 0@1 75 Bergamont -... 6 00@6 26 Cajeput -_...._. 00@2 25 Camsig 00@3 25 Castor ...-.___ — 1 55@1 80 Cedar Leaf _____ 2 00@2 25 Citronella __.... 75@1 20 Cloves: 3 50@3 75 Cocoanut -___.. 22%@ 35 Cod Liver ______ 1 40@2 00 Croton —... 8 00@8 25 Origanum, com’l 1 60@1 20 Pennyroyal -_.. 3 25@3 Peppermint ____ 4 50@4 75 Rose, pure ____ 13 50@14 00 Rosemary Flows 1 50@1 75 Sandelwood, B. : I~... 12 50@12 76 Sassafras, true 2 00@2 Sassafras, arti’l 75@1 Spearmint ______ 5 00@5 Sperm = 8 2 = 1 25@1 aeny 02 Tar USP Turpentine, bbl. peo Turpentine, less 64@ Wintergreen, leat ee 6 00@6 Wintergreen, sweet birch 2. =-~ 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed ____ 6 doGa 26 Wormwood __ 10 00@10 26 Potasslum Bicarbonate _____ 35 40 Bichromate _____ isd 25 Bromide _________ 69@ 85 Bromide _________ 54 71 Chlorate, gran’d_ at 28 Chlorate, powd. 16@ 23 OF Xtal 2 17@ 24 Cyanide ________ 22@ 90 Iodide ________ 4 34@4 55 Permanganate __ 221%4@ 35 Prussiate, yellow 35@ 45 Prussiate, red __ 70@ 15 Sulphate _______ 35@ 40 Roots Alkanet _________ 80@ 40 Blood, powdered. 40@ 45 Calamus ____.__ 25@ 65 Elecampane, Pwd. 20@ 30 Gentian, powd. _ 20@ 30 Ginger, African, powdered ______ 20@ 25 Ginger. Jamaica_ 40@ 560 Ginger, Jamaica, powdered _____ 45@ 60 Goldenseal, pow. 3 00@3 50 Ipecac, powd. __ 4 00@4 60 Licorice 35@ Licorice, powd.__ 15@ 25 Orris, powdered. 35@ 40 Poke, Powdered 25@ 40 Rhubarb, powd. __ @1 00 Rosinwood, powd. @ 50 Sargaparilla, Hond. ground .... @i 10 Sarsaparilla, Mexic. @ 60 Squilia 2. 35 40 Squills, powdered 709 80 Tumeric, powd.__ 20@ 25 Valerian, powd. __ @ 50 Seeds Anisg 0 20@ 30 Anise, powered @ 35 Bird: tg 2. 13@ 17 Canary. 2 10@ 15 Caraway, Po. 30 25@ 80 Cardamon ______ 2 25@2 50 Corlander pow. .30 15@ 25 DN 15@ 20 Fennell 20@ 30 ig 64%@ 15 Flax, ground _. 6%@ 16 Foenugreek, pwd. 15@ 26 Hemp 8@ 15 Lobelia, powd. ____ @1 100 Mustard, yellow 10@ 20 Musard, a 20@ 25 Boppy 22 n 15@ 25 Quince _________ 2 35@3 50 Sabadilla ________ 45 50 Sunfiower 18 poe 12@ Worm, American 25@ 30 Worm, Lavant _ 6 50@7 00 Tinctures Aconite 2.0. @1 80 Aloes ____ Bes @1 56 Asafoetida ______ @2 28 Menlea 2 @1 50 Relladonna _______ @1 44 Benzoin __________ @3 28 Lead, white dry 13% @13 Lead, white oil 1B¥O134 Ochre, yellow bbi. @ 2% Ochre, yellow less 3@ 6 Red Venet’n Am. 3%@ 7 Red Venet'n Eng. 4@ 8 Putt 5@ 8 Whiting _~ guceaa --- 5%@10 Rogers Prep, __ 3 ito: 65 Msceillaneous Acetanalid Alum a oe ia ~- pone and un Oe a oe Subni- =~ > ERCG. oo a xtal or a Dowdered ______ Cantharides, po. 1 2691 a Calomel SUSE 2 72@2 82 Capsicum, pow’d 42@ 55 — He 00@9 00 assia Bu = Cloves 350 2 Chalk Prepared__ Chloroform iM ESS 47 Choral Hydrate 1 2091 Mo Cocaine ______ 2 85@13 50 Cocoa Butter ---- 45@ 90 Corks, list, lesg 30710 to 40- Copperas s4@ “I6 Corrosive’ sume » gf 2, 10 ve Su Cream T "ae oe = Cuttle bone === 46 50 Dextrine ______ 6%4@ 16 Dover’s Powder 4 00@4 50 tmery, All Nos. 10@ 15 Emery, Powdered @ 16 Epsom Salts, bbls, @03% Epsom Salts, less 3%@ 10 Ergot, bowdered __ @4 00 Fore aynite --- 1@ Tmalde Gates yde. lb. 09@ 35 Glassware, less bbq" Glassware, full case 60%. Glauber Salts, bbl. Glauber Saltg less ug 8 hg Brown ---- 20@ 30 Town Grd Glue, White ties 743 3 Glue, White grd. 25 35 Glycerine ___~ | 17%@ 40 ODS 15 95 Iodine __-7_777~ 6 45@7 00 Iodoform penne 8 30 Lead Acetate 17@ 235 CG oe cig 1 60 Mace bowdered__ $i 60 Montho} cee 5 50@6 20 Orphine ____ Nor Vesics 13 58@14 33 ---- 30 Nux Vomica, Ss Pepper, B Dow. 15@ 25 Pepper, White, a : Pitch, Bur rs Quassia — 23 s @ Seidlitz Mixture Oap, green ____ Soap, mott cast _ 26 Soap. white Castile, Ane) @15 00 Soap, white Castile less, ue bar _ @1 60 ee 8@ 1 Soda Bicarbo Soda, Sal ene OB Spirits Camphor $ 2 Sulphur, rol] ---- 4@ 11 Sulphur, Subl. - 44@ 10 amarinds 0@ Tartar Emetice __ 50: vurpentine, pe anilla Ex. pure 1 50@2 00 Venilla Ex. Dure 2 25@2 60 06 Zine Sulphate so @ 1 Webster Cigar Co. Brand Websterettes __ __ 33 50 Cincos 0 es ee 33 5 Webster Cadillacs _ Golden Wedding ~ > Panatellags ___ 75 00 Commodore ------... 95 00 - Pinto Beans MICHIGAN TRADESMAN July 22, 1931 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues ane ne ADVANCED DECLINED Canned Cherries Canned Milk White Hand Picked Beans AMMONIA CANNED FiSH ROLLED OATS 4 Clam Ch’der, 10% oz. 1 35 Purity Brand Clam Chowder, No. 2. 2 75 Clams, Steamed. No. 1 3 00 Clams, Minced, No. % 2 25 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 oz._ 2 50 Chicken Haddie, No. 1 2 75 Fish Flakes. small —_ 1 33 Cod Fish Cake. 10 oz. 1 54 Cove Oysters, 5 oz. __ 1 60 Lobster, No. %, Star 2 90 Shrimp, 1, wet ---... 2 15 Sard’s, % Oil, Key —. 6 10 Instant Flake, lge., Sard’s, % Oil, Key -. 5 00 Regular Flake, sm.,248 1 80 Sardines, % Oil, k’less 4 75 Regular Flake, sm., 48s 3 60 Salmon, Red Alaska. 3 76 Regular Flake, lg., 188 3 40 Salmon, Med. Alaska 2 8§ China, large, 12s --.. 315 Salmon, Pink, Alaska 1 35 Chest-o-Silver, lg., 128 8 25 Sardines, Im. %, ea. 10@22 Sardines, Im., 4%, ea. 25 a ee 4 55 A 3 ae 6 25 10 Ib. pails, per doz. 9 40 15 lb. pails, per doz. 12 60 . pails, per doz. 19 15 . pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 10 Quaker, 12-38 oz., doz. 2 00 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 2 oz., doz. ---- 93 Royal, 4 oz., doz. -. 1 80 Royal, 6 oz., doz. ---- 2 45 Royal, 12 oz., doz. -__- 4 80 Royal, 2% Ibs., doz.-. 13 75 Royal, 5 Ibs., doz.___. 24 60 KC, 10c size, 8 oz. -- 3 70 KC, 15¢ size, 12 oz. -. 5 50 KC. 20c size, full ib... 7 20 KC, 25c size. 25 oz. -. 9 20 KC, 50c size, 50 oz. -. 8 80 cC & ib. sie 6 85 KC, 10 lb. size ~----- 6 75 BLEACHER CLEANSER Clorox, 16 oz., 2s -. 8 8 Lizzie, 16 oz., 1268 ---- 2 16 BLUING Am. Ball,36-1 oz.,cart. 1 00 Boy Blue, 36s, per cs. 2 70 BEANS and PEAS 100 Ib. bag Brown Swedish Beans 9 00 Dry Lima Beans 100 lb. : 75 Red Kdney Beans -- 9 75 White H’d P. Beans 4 75 Black Eye Beans -- Split Peas, Yellow ~~ 5.60 Split Peas, Green .... 6.50 Scotch Peas ~.-------- 4 50 BURNERS Queen Ann, No. 1 and 2 C06 1 36 White Flame, No. 1 and 2, doz. -----.-. 2 26 BOTTLE CAPS Obi. Lacqguor, 1 gross pkg., per gross ---. 16 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 tep, 70 Pep, é Krumbles, No. 424 -_. 2 70 _-Bran Flakes, No. 624 2 45 tran Flakes. No. 602 1 50 Rice Krispies, 6 oz. -- 2 25 ice Krispies. 1 oz. __ 1 iv Kaffe Hag, 12 1-Ib. Cane ES se 15 All Bran, 16 oz. ----- 2 25 \ll Bran, 10 oz. ~----- 2 70 All Bran, % “#. ---. 2 00 BROOMS lewell, doz. -...---.-- 5 25 Standard Parlor, 23 Ib. 7 50 Fancy Parlor, 23 Ib... 8 75 fix. Fancy Parlor 25 Ib. 9 00 Ex. Fey. Parlor 26 Ib. 9 50 MI oso se ec cemennen 1 75 Whisk, No. 3 ~------- 2 25 Post Brands. Grape-Nuts, 24s ------ 3 80 Grape-Nuts, 100s ---- 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Post Toasties. 36s -. 2 85 Post Toasties, 248 -- 2 85 Post’s Bran, 24s ---- 2 70 BRUSHES Scrub Solid Back, 8 in. ---- 1 50 Solid Back, 1 in. ---- 1 75 Pointed Ends -------- 1 25 Stove Shaker --------—------- 1 80 No. 50 ------------- 2 00 Peerless -------------- 2 60 Shoe No. 4-0 ~.--+-~--------- 2 25 No. 2-0. —....._-___--— 3 00 BUTTER COLOR Dandelion —----------- 2 85 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 lbs. ----- 12.8 Paraffine, 6s -----~--- 14% Paraffine, 128 ------- 14% Wicking -~------------- 40 Tudor, 6s. per box -- 30 CANNED FRUITS Hart Brand Apples No. 10 _--------------- 5 75 Blackberries Mae ae 35 Pride of Michigan ---- 3 25 Cherries Mich. red, No. 10 —--- Rod, No. 10 —____._____ 8 50 Res No. 2. 3 50 Pride of Mich. No. 2-- 3 00 Marcellus Red —------- 2 55 2 60 Whole White ~------- 3 25 Gooseberries Noe 16. 00 Pears 19 oz. giass _.._______.__ Pride of Mich. No. 2% 3 60 Plums Grand Duke, No. 2%-- 3 25 Yellow Eggs No. 2%-- 3 25 Black Raspberries NO 2 Pride of Mich. No. 2_. 3 25 Pride of Mich. No. 1-- 2 35 Red Raspberries ' Nos 2 65 60 Wo. 2d 2 -. $8 15 Marcellus, No, 2 ------ 3 60 Pride of Mich. No. 2-. 4 00 Strawberries Neo Be 4 Wis 3 00 Marcellus, No. 2 -...- 3 25 Pride of Mich. No. 2_. 3 75 Sardines, Cal. -. 1 35@2 25 Tuna, % Curtis, doz. 2 65 Tuna, 4s, Curtis, doz. 1 80 Tuna, % Blue Fin __ 2 00 Tuna, 1s, Curtis, doz. 4 75 CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, No. 1, Corned —- Beef No. 1, Roast __ Beef, 2% oz., Qua., sli. Beef. 4 oz. Qua. sili. Beef, 5 oz., Am. Sliced Beef, No. 1, B’nut, sli. Beefsteak & Onions, s Chili Con Car., Ils -._ Deviled Ham, %s -.-_ 08 09 mm Cobo 69 Dom BO te a Deviled Ham, %s ____ 3 85 Hamburg Steak & Onions, No. 1 --.... 3 15 Potted Beef, 4 oz. ____ 1 10 Potted Meat, % Libby 52 Potted Meat, % Libby 90 Potted Meat, % Qua. % Potted Ham, Gen. % 1 45 Vienna Saus. No. % 1 365 Vienna Sausage, Qua. 90 Veal Loaf, Medium __ 2 25 Baked Seans Campbells .. Quaker, 16 oz. -.-...._ 16 Fremont, No. 2 --... 1 26 Snider, No. 1... 110 Snider, No. 2 -.--..-- 1 25 Van Camp. small _... 90 Van Camp, med. -... 1 45 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 15 No, 19; Sauce 5 60 Lima Beans Little Dot, No. 2 -_- 3 10 Little Quaker, No. 10_13 25 Little Quaker, No. 1 —_ t 80 Bay. NO. 2. 75 Hany, No. 2 6. 1 80 Pride of Mich. No. 1. 1 55 Marcellus, No. 10 -_.. 8 76 Red Kidney Beans 10 6 Ne. 20 - 6 50 No. So 3 70 Dn. 2 1 30 No. 2° 90 String Beans Little Dot. No. 2 ---- 3 20 Little Dot, No. 1 -___ 2 40 Little Quaker, No. 1-- 1 90 Little Quaker, No. 2 _. 2 90 Choice Whole, No. 10_12 75 Choice Whole, No. 2_. 2 50 Choice Whole. No. 1-1 70 Cot. No, 30 8. 10 25 Cut, No. 2 -..- anc’ @ 10 Cut. No. i a ee Pride of Mich. No. 2... 1 75 Marcellus, No. 2 __.. 1 50 Marcellus, No. 10 -... 8 25 Wax Beans Litlet Dot, No. 2 --. 2 Little Dot, No. 1 __-. 1 90 Little Quaker, No. 2_. 2 Little Quaker, No. 1 1 80 Choice Whole, No. 10_12 50 Choice Whole, No. 2__ 2 50 Choice Whol, No. 1_. 1 765 Cut; Wo, 10 10 25 ee 2 15 Cut. Ne 8 1.45 Pride of Michigan _. 1 75 Marcellus Cut, No. 10_ % 25 Beets Small, No. 2% 3 Etxra Small, No. 2 __ 3 Fancy Small No. 2 _- : 45 6 1 Pride of Michigan —_ Marcellus Cut, No. 10_ 6 50 Marcel. Whole, No. 2% 1 85 Carrots biceG, No. 2 .. 1 30 Diced, No. 10 __---.-_ 7 00 Corn Golden Ban., No. 3_. 3 60 Golden Ban., No. 2-_1 90 Golden Ban., No. 10_10 75 Little Dot, No. 2 --.. 1 70 Little Quaker, No. 2 1 70 Little Quaker. No. 1.1 35 Country, Gen., No. 1_-1 35 Country Gen., No. 2. 1 70 Pride of Mich., No. 5. 5 2u Pride of Mich., No. 2_ 1 70 Pride of Mich.. No. 1. 1 25 Marcellus, No. 5 -... 4 30 Marcellus, No. 2 _.-. 1 40 Marcellus, No. 1 -_-. 1 16 Fancy Crosby. No. 2.. 1 70 Fancy Crosby, No. 1_. i 45 Peas Little Dot. No. 1 ---- 1 70 Little Dot. No. 2 2 50 Little Quaker, No. 10 12 00 Little Quaker, No .2_. 2 35 Little Quaker, No. 1_. 1 60 Sifted E. June, No. 10.16 00 Sifted E. June, No. 5_. 5 75 Sifted E. June, No. 2.. 1 85 Sifted E. June, No. 1__ 1 40 Belle of Hart, No. 2_. 1 85 Pride of Mich.. No. 10 8 75 Pride of Mich., No. 2__ 1 65 Marcel., EB. June, No. 2 1 40 Marcel., BE. June, No. 5 4 60 MarceL, BE. Ju., No. 10 7 50 Templar E. J., No. 2 1 32% Templar E. Ju., No. 10 7 00 5 50 1 75 Oo; 2 2 Bo 1 40 Marcellus, No. 10 — 4 50 Marcellus, No. 2% -.. 1 40 Marcellus No. 2 _---- 115 Sauerkraut No. No. 2 No. 2 No. 2 No. “ Squash Boston, No. 3 -_-_-. -- 1 80 Succotash Golden Bantum, No. 2 2 60 Little Dot, No. 2 ---. 2 36 bw to an Little Quaker ~__-____ Pride of Michigan -- 2 10 Tomatoes NG. Oe 5 80 No. 8% 26 TO i ee 65 1 Pride of Mich., No. 2% 2 10 Pride of Mich., No. 2__1 40 CATSUP, Beech-Nut, small -.-_ 1 50 Beech-Nut, large -_-. 2 30 Lily of Valley, 14 oz._. 2 25 Lily of Valley, % pint 1 65 1 Sniders, 8 oz. -_--__.. 55 Sniders, 16 oz. __-_._ 2 35 Quaker, 10 oz. -___-_ 1 35 80 Quaker, 14 — 1 Quaker, Gallon Glass 12 00 Quaker, Gallon Tin __ 7 26 CHILI SAUCE OYSTER COCKTAIL Sniders, 16 oz. _.____ 3 15 Sniders, 8 oz. _____- 2 20 CHEESE Monuetort 60 Wisconsin Daisy ._._ ss AE Wisconsin Flat ~___..__ 17 New York June —______ 27 BaD Sago 2 40 A ee 18 Michigan Flats _______ 17 ~Michiga Daisies _______ 17 Wisconsin Longhorn __ 17 Imported Leyden ______ 27 1 Ib. Limberger ______ 26 Imported Swiss ______. 58 Kraft Pimento Loaf __ 24 Kraft American Loaf __ 22 Kraft Brick Loaf ______ 22 Kraft Swiss Loaf _______ 30 Kraft Old Eng. Loaf__ 44 Kraft, Pimento, % Ib. 1 85 Kraft, American, % Ib. 1 85 Kraft, Brick, % Yb. __ 1 85 Kraft Limburger,% lb, 1 85 CHEWING GUM Adams Black Jack -... 65 Adams Bloodberry ---. 65 Adams Dentyne --.-.. 65 Adams Calif. Fruit —-. 65 Adams Sen Sen -.---- 65 Beeman’s Pepsin —~--_-- 65 Beechnut Wintergreen_ Beechnut Peppermint... Beechnut Spearmint -- Doublemint ---.__------ 65 Peppermint, Wrigleys -. 65 Spearmint, Wrigleys -- 65 gmicy Eruit. 65 Krigley’s P-K -_.------ 65 oe 65 Teaperry. .¥.. 5 65 COCOA Droste’s Dutch, 1 lb... 8 50 Droste’s Dutch, % Ib. 4 60 Droste’s Dutch, % lb. 2 35 Droste’s Dutch, 5 Ib. 66 Chocolate Apples -_.. 4 50 Pastelles, No. 1 --.. 12 50 Pastelles, % Ib. ------ 6 60 Pains De Cafe —-_---. 3 00 Droste’s Bars, Delft Pastelles __----. 15 1 lb. Rose Tin Bon Bont 2 8 60 7 oz. Rose Tin Bon plier 9 00 13 oz. Creme De Cara- ne 13 20 12 oz. Rosaces --.--.- 10 80 % Ib. Rosaces -_------ 7 80 % Ib. Pastelles __---_ 3 40 Langnes De Chats __ 4 80 CHOCOLATE Baker, Caracas, %s -.-- 37 Baker, Caracas, 4s ---. 35 SLOTHES LINE Remp, 50 ft. _-. 2 00@2 25 oe Cotton, Ce — 1 80@2 25 Braided, 50 ft. .__...__ 2 2! Sash Cord -...-_ 2 50@2 75 COFFEE ROASTED Blodgett-Beckley Co. Old Master —-_-_-_-.. ae Lee & Cady 1 ib. Package Breakfast Cup ----- yg 20 OTE 17 Quaker Vacuum -_-___ 33 enrow 29 Morton House -_-.. 37 ERB oe 27 SAOVIR Se 39 MAIGMG _ 30% Boston Breakf’t Blend 25 McLaughliin’s Kept-Fresh Coffee Extracts M. Y., per 100 ._.... Frank’s 5@ pkgs. -. 4 25 Hummel’s 50 1 Ib 10% CONDENSED MILK Leader, 4 doz. -_...__ 7 00 Eagie, 4 doz. -..--.__ § 00 MILK COMPOUND Hebe, Tall, 4 doz. .. Hebe. Baby, 8 doz. -. Carolene. Tall, 4 doz. Carolene, Raby -.._-. EVAPORATED MILK TREO TO 3 45 Pare: Baby 222 3 45 Quaker, Tall, 10% oz. Quaker, Baby, 2 doz. Quaker, Gallon, % doz. Carnation, Tall, 4 doz. 3 Carnation, Baby, 8 dz. 3 Oatman’s Dundee, Tall 3 Oatman’s D’dee, Baby 3 Every Day, Tall _... 3 Every Day, Baby —_-. 3 Pet. Tatts 3 45 Pet, Baby, 4 dozen __ 1 73 orden a Tall: 0: 3 45 Borden’s Baby --_____ 3 45 CIGARS Airedale ./.222 22... 35 00 Hemeter Champion __38 50 Canadian Club ______ bap “te Robert Emmett ____ 75 of Tom Moore Monarch 75 00 Webster Cadillac ____ 75 wu Webster Astor Foil_. 75 04 Webster Knickbocker 95 i Webster Albany Foil 95 0 Bering Apollos _____-_ 95 00 Bering Palmitas _ 115 aA Bering Diplomatica 115 0° Bering Delioses ____ 120 0¢ Bering Favorita ____ 135 ec Bering Albas Lie ¢ CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick. 20 lb. case 17 Horehound Stick.’ 5 lb. 18 . Mixed Candy Kindergarten ___.____ 17 MMOt oo cat French Creams _ - 14 Paris Creams __ ao PUGS 2 10 Fancy Mixture ________ 17 Fancy Chocolate : 5 lb. box Bittersweets, Ass'ted 60 Milk Chocolate A A 1 65 on Sticks |. 1 50 ocolate Nut Rolls _ 1! Blue Ribbon ilocos i 30 Gum Drops Pails Champion Gums Challenge Gums Se Pet i Jelly Strings ie 16 Lozenges Pails A. A. Pep. Lozenges 15 A. A. Pink Lozenges __ 15 "A. A. Choe. Lozenges__ 15 Motto Hears t_______ 18 Malted Milk Lozenges _ 2] Hard Goods Pails Lemon Drops __________ 17 Horehound drops 16 Anise Squares _.____ 16 Peanut Squares ee & : ough Dro ~ Bxs Putnans 203 rs Smith Brog .. 0” 1 Bt luden’s 0 re 1 50 : Specialties Pineapple Fudge __. 18 Italian Bon Bons a. 17 Banquet Cream Minte_. ; : — 2. eee King M.Mallows 215 andy Packages, 12-10e 75 COUPON BOOKS 50 Economic Brade 2% be 100 Economic grade 4 50 500 Bconomic grade 20 uv 1000 Economic grade 37 5u Where 1,000 books are ordered at a time, specia)- ly printed front ‘cover is furnished without charge CREAM OF TARTAR 6 lb. boxes __. ous 40 DRIED FRUITS Apples N. Y. Fey., 50 lb. box 13 N. ¥. Fey., 14 oz. Pkg. io Apricots Evaporated, Choice G ROR: «5 Evaporated, Fan Evaporated, aa ™ Citron 10-35. box 36 Currants Packages, 14 oz. ______ 17 Greek, Bulk, lb. ______ 16% Dates Dromedary, 36s eee a 6 76 Peaches Eyap. Choice 14 PANCy 15 Peel Lemon, American ______ a3 Orange, American _____ 2x Raisine Seeded, bulk _______ 08% Thompson’s s’dless bik 08 Thompson’s seedless, RO; Ge ---- 10% Seeded. 15 oz. ________ 1044 California Prunes 90@100, 25 Ib. boxes. _@05% 80@90, 25 Ib. boxes__@06 70@80, 25 lb. boxes__@06% 60@70, 25 Ib. boxes__@07% 50@60, 25 Ib. boxes__@081% 40@50, 25 Ib. boxes__@09% 30@40, 25 Ib. boxes__@12 20@30, 25 Ib. boxes__@15 18@24, 25 lb. boxes__@17% : Hominy Pearl. 100 Ib. sacks 2 50 a "4 ¥ uy , + e + 4 ae e 1A | - K i July 22, 1931 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 20 Bulk Goods Elbow, 20 Ib. __.___ 54@T% Egg Noodle, 10 lbs. __ 14 Peari Barley ae 00 Barley Grits -________ 5 00 Ch Me owe a 76 Sage mest: Indigo id Tapioca Pearl. 100 Ib. sacks __ 09 Minute, 8 oz.,-3 doz. 4 U5 Dromedary Instant __ 3 30 Jiffy Punch a: G02, Carton — 32 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands tay White Harvest Queen ________ Yes Ma'am Graham, AOS Lee & Cady Brands American Eagle ____ Home Baker ___.___. FRUIT CANS Mason F. O. B. Grand Rapids Pee We ss 7 15 ne pint ooo 7 40 One quart 8 8 65 Hatt ealion 11 65 Ideai Glass Top mot int 9 UO One Ot 22. 9 56 tre: Guest A) Half gation 15 40 GELATINE *eeH-O, 98 doz. 2 35 minute, % dog. 2: 4 05 Plymorth, White ____ 1 45 Quak«t. 3 joz. | 2 25 JELLY AND PRESERVES Pure. 30 Ib. pails ____ 3 30 Imitatin, 30 Ib. pails 1 60 Pure, 6 o0z., Asst.. doz. 90 Pure Pres., 16 oz.. dz. 2 40 JELLY GLASSES 8 oz.. per doz. OLEOMARGARINE Van Westenbrugge Brands Carioad Distributor Cream-Nut, No. 1 __ 12% Pecdia,; No. 1 10% BEST FOODS, INC. Laug Bros., Distributors Nucoa. 1 Ib. mouday, ft Ib. 2 2 Wilson & Co.’s Brands Oleo BOPEINOG 2 20 PS 13 special Rou oo 17 MATCHES Diamond, 144 box __ 4 25 Searchlight, 144 box__ 4 25 Vino Red Label, 144 bx 4 2u Univ Blue Tip, 144 box 4 vu Ohio Blue Tip. 720-1c 4 éU “Reliable, 144 ________ 3 15 “Pederal, 144 ____.___ 3 95 Safety Matches Quaker, 5 gro. case... 4 25 MULLER’S PRODUCTS Macaroni, 9 oz. -_____ 2 20 Spaghetti 9 oz. ______ 2 20 Elbow Macaroni, 9 oz. 2 20 Eger Noodles, 6 oz. __._ 3 20 Egg Vermicelli, 6 oz. 2 20 Egg Alphabets, 6 oz... 2 20 Egg A-B-Cs 48 pkgs... 1 80 NUTS—Whole Almonds, Tarragona... 19 Brail, Large ~......___ 23 SFancy Mixed ________ 22 *Filberts, Sicily —-___ 20 “Peanuts, Vir. Roasted 11 ¥Peanuts. Jumbo, std. 13 Pecans, 3, star ._.__ 5 * Pecans, Jumbo -____. 40 Pecans, Mammoth -_ 50 Walnuts, Cal. --.. 27@29 Bickory. 2 07 Salted Peanuts Panty, No: to 14 Shelied Almonds Salted -.______ 95 Peanuts, Spanish P25 3b. hage: 2.0. 12 Mitberte 30 32 Pecans Salted —__..___. 87 Walnut Burdo -__.____ Walnut, Manchurian __ 65 MINCE MEAT None Such, 4 doz. -__ 6 20 Quaker, 3 doz. case __ 3 50 Libby. Kegs, wet, Ib. 22 OLIVES 4 oz. Jar, Plain, doz. 10 oz. Jar, Plain, doz. 14 oz. Jar, Plain, doz Pint Jars, Plain, doz. Quart Jars, Plain, doz. 1 Gal. Glass Jugs, Pla. 5 Gal. Kegs, each ____ 34 oz. Jar, Stuff., doz. 6 oz. Jar, Stuffed doz. 9% oz. Jar, Stuff., doz. 1 Gal. Jugs, Stuff., dz. bo Oboe et on Dom po oo Oo PARIS GREEN Bel Car-Mo Brand 44 1 1b, Ting 2 4 35 8 oz.. 2 doz, in case __ 2 65 16 ib. pails 22 20) Ib. opaile? PETROLEUM PRODUCTS Including State Tax From Tank Wagon Red Crown Gasoline _. 16.7 Red Crown Ethyl ____ 19.7 Solite Gasoline _____ aa BSF in fron Barrels Perfection Kerosine __ 12.6 Gas Machine Gasoline 39.1 Vv. M. & P. Naphtha__ 20.8 ISO-VIS MOTOR OILS Eight 2s tol Medium (22000 7.1 ee te Re: Heavy teal olarine iron Barrels Pighs 65.1 Medina 02. 65.1 Heavy oo 65.1 Special heavy ________ 65.1 Extra heavy —________ 65.1 Polaring “. . 65.1 Tranmission Oj) _____ 65.1 Finol, 4 oz. cans, doz. 1 5 Finol, 8 oz. cans, doz. 2 30 Parowax, 100 lb. ____ 7.3 Parowax, 40, 1 lb. __ 7.65 Parowax, 20, 1 Ib. 7.8 semdac, 12 pt. cans 3 00 jemdac, 12 qt. cans 5 00 PICKLES Medium Sour 5 gallon, 400 count ._ 4 75 Sweet Small 16 Gallon, 2250 _.____ 27 00 5 Gallon, 750 _______~ 9 75 Dil Pickles Gal. 40 to Tin, doz.__ 10 25 No. 2% Tins _________ 2 25 32 oz. Glass Picked__ 2 25 32 oz. Glass Thrown __ 1 95 MICHIGAN TRADESMAN DIN Pickles Bulk 1., 200 3 6 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Torpedo, per doz. -_.. 2 50 POTASH Babbitt’s, 2 doz. -___ 2 75 FRESH =e Bee Top Steers & Heif. __._ 14 Good St’rs & H’f. Med. Steers & Heif. __ 12 Com. Steers & Heif. __ 11 Veal ROD ct ee 13 al Sees 11 Medium: 22 09 Lamb Spring amp 18 Good Mutton Good 2 10 Medium (oo es 08 OOP 20 oe eS 10 Pork Bom, med 17 Butts 2 14 Dhoulders 2 iy Spareribe 2.0 08 Neck bones __________ 05 Trimmings je 98 PROVISIONS Barreled Pork Clear Back __ 25 00@28 v0 Short Cut Clear26 00@29 00 Dry Salt Meats DS Bellies __ 18-20@18-12 Lard Pure in tierces ________ 9% 60 lb. tubs ____advance 4 50 Ib. tubs ____advance % 20 lb. pails ____advance % 10 lb pails ____advance % 5 Ib. pails _.__advance 1 3 lb. pails __advance 1 Compound tierces ____ 11 Compound, tubs ______ 114% Sausages Bologna oo 16 Eiver 2 ee 18 Rrackfort: 000 20 Pon ees 31 Nea ee 19 Tongue, Jellied _______ 35 Headcheese _______ 18 Smoked Meats Hams, Cer. 14-16 Ib. @20 Hams, Cert., Skinned TO-13 Ib. 19 Ham. dried beet . comes eee @33 ornia Hams __ @lij Picnic Boiled — So 20 @25 Boiled Hams 30 Minced Hams ______ @16 Bacon 4/6 Cert. 24 @28 Beef Boneless. rump 28 00@36 00 Rump, new __ 29 00@35 00 Liver Beet 2k eee 16 CA ee 55 Por 08 RICE Fancy Blue Rose ____ 5 10 Pancy Head 220.) 07 RUSKS Postma Biscuit Co. 18 rolls, per case ____ 1 90 12 rolis, per case ____ 1 27 18 cartons, per case__ 2 15 12 cartons, per case__ 1 45 SALERATUS j Arm and Hammer __ 3 75 SAL SODA anulated, 60 ths. es. 1 35 Granulated, 18-2% Ib. OAcKages 0 1 00 COD FISH MGGieR 20 Tablets, % ib. Pure 19% CU 1 40 Wood boxes. Pure _ 30 Whole Cod ____... 11% HERRING Holland Herring -Mixed. Kegs __._____. Mixed, half bbls. ____ Mixed, bbls ________ a Milkers Kegs _______ Milkers, half bbls. __ Milkers. bbis) . ___ Lake Herring % Bbl., 100 Ibs. Mackeral Tubs, 60 Count, fy. fat 6 in Pails, 10 lb. Fancy fat 1 60 White Fish Med. Fanev. 100 'b. 12 a6 Milkers, bbls. ______ 18 50 K K K K Norway __ 19 50 Sib? pails 2 1 40 Cut f£uneh 1 50 Boned, 10 Ib. boxes __ 16 SHOE BLACKENING 2 in 1, Paste, doz. ___ 1 35 B. Z. Combination, dz. 1 35 Dri-Foot, doz. ______ 2 00 Bixbys, Dozz. ________ 1 35 Shingla, doz = 90 STOVE POLISH Blackne, per doz. __ 1 Binek Silk Liquid, dz. 1 lack Silk Paste, doz. 1 Enameline Paste, doz. 1 Enameline Liquid, dz. 1 3: E. Z. Liquid, per doz. 1 Radium, per doz. 1 Rising Sun, per doz. 1 654 Stove Enamel, dz. 2 Vuleanol, No. 5, doz. 35 Vuleanol, No. 10, doz. 1 35 Stovoil, per doz. SALT F. O. G. Grand Rapids Colonial, 24, 2 lb. Colonial, 30-1% ______ 1 Colonial, Iodized. 24-2 1 35 Med. No. 1 Bbis. ____ 2 90 Med. No. 1, 100 Ib. bk. 1 00 Farmer Spec., 70 Ib. 1 00 Packers Meat, 50 Ib. 65 Crushed Kock for ice cream, 100 Ilb., each Butter Salt, 280 Ib. bbl.4 00 Block, 66 bh. Se, Baker Salt. 280 Ib. bbl. 3 80 14, 10 lb., per bale ____ 2 10 50. 3 lb.. per bale ____ 2 50 28 Ib. bags, Table ____ 40 Old Hickory, Smoked, 6-10 Ib. Free Run’g, 32 26 oz. 2 40 Five case lots 2 ¢ lodized, 32, 26 oz. __ 2 40 Five case lots ______ 2 30 BORAX Twenty Mule Team 24, -1 Ib. packages __ 3 35 48, 10 oz. packages __ 4 40 96, % oz. packages __ 4 6 CLEANSERS 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Ron Ami Cake, 188 __1 621% RO 85 Climaline, 4 doz. ___. 4 20 Grandma, 100, 5c __-. 3 20 Grandma, 24 Large .. 3 “4 Gold Dust. 100s ~ 3 70 Gold Dust, Golden Rod, 74 _-___ 4 26 La France Laun., 4 dz. 3 60 Old Dutch Clean. 4 dz. 3 40 Octagon, 968 _ 3 98 Rinso:? 408° 2s 3 20 RATISO. 249 5 5 25 Rub No More, 100, 10 OF. 8 BS Rub No More, 20 Lg. 4 v0 Spotless Cleanser, 48, OO OR. San. Flush, 1 doz. __ Sanoha Fs dom. | Sonpine 100, Ie 68: _ shaom hoy 90, 10 oz. Souewbov 12 Carge __ Spree tee Ss dere Sunbeite sis Wiyatiteate 48 Wyandct Neterg 3, 24s NORD ADE DM COrO Co oo on SOAP Am. Family. Jut) cox Crystal White, ..2. __ Big: Jack GOs.) 5. 4 75 wo > Fels Naptha, 100 box 5 <" Flake White, 10 box 3 35 Grdma White Na. 10s 3 50 Tap Rose, 100 box ____ 7 40 Fairy, 100 box _______ 4m Palm Olive, 144 box 9% 50 Lava, 100 box 25 4 Octagon, 120 5 00 Pummo, 100 box ____ 4 Sweetheart, 100 box __ 5 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 Ige. 3 Trilby Soap, 100, 10c 7 Williams Barber Bar, 9s 30 Williams Mug, per doz. 38 SPICES Whole Spices Allspice, Jamaica ___ @30 Cloves, Zanzibar ____ @47 Cassia, Canton _____ @25 Cassia, 5c pkg., doz. @40 Ginger, Africa: _—__ @i4 Mace, Penang ______ 1 00 Mixed, No 3 ¢2.05 2. @ sz Mixed, 5¢ pkes., doz. @45 Nutmegs, 70@90 ____ @50 Nutmegs, 105-1 10 ___ @48 Pepper, Black = 7) = 25 Pure Ground in Buik Allspice, Jamaica ____ @33 Cloves, Zanzibar ____ @53 Cassia, Canton ______ @29 Ginger, Corkin = i. @30 Mustard (2 @29 Mace, Penang _____ 2 5.06 Pepper, Black. 2057 @27 Nutmegs, 2-30 @35 Pepper, White @44 Pepper, Cayenne _____ @36 Paprika, Spaish ______ @36 Seasoning Chili Powder, 15c ____ 1 35 Celery Salt, 3 oz. es 95 Sage, 2:07 2. yu Onion Salt. 2 1 35 Gavia: 2 1 35 Ponelty, 3% oz. aa ae Kitchen Bouquet ____ 4 50 Laurel Leaves ______ 20 Marjoram, 1 oz. _____ 9¢e Savory, | az. 2 2 90 Thyme, 1) ez. 220. 90 Vameric, 2% 67 90 STARCH Corn Kingsford, 40 lbs. __ 11% Powdered, bags ______ 3 25 Argo, 48, 1 Ib. pkgs. 3 03 Cream, 48-) =. 0 4 40 Quaker, 40-1 2 Gloss Argo, 48, 1 Ib. pkgs. 3 03 Argo, 12, 3 Ip. pkgs. 2 13 Argo, 8, 5 lb. pkgs. __2 45 Silver Gloss, 18, ls __ 11% Elastic, 64 pkgs. ____ 5 10 eer, 48-0 2 Wieser. 50 lpe 2 75 SYRUP Corn Blue Karo, No. 1% __ 2 69 Blue Karo, No. 5, 1 dz. 3 78 Blue Karo, No. 10 __ 3 58 Red Karo, No. 1% __ 2 90 Red Karo, No. 5, 1 dz. 4 04 Red Karo, No. 10 __ 3 84 tmit. Maple Flavor Orange, No. 1%. 2 dz. 3°25 Orange, No. 5, 1 doz. 4 99 Maple and Cane Kanuck, per gal. __ 1 50 Kanuck. 5 gal can __ 6 50 Maple Michigan. per gal. _. 2 7h Welrhe ner eal. dices ao ee COOKING OIL Mazola Pints, 2 dow 5 75 Quarts, I doz... 5 25 Half Gallons, 1 doz. _ 11 75 Jallons, % doz. 29 TABLE SAUCES Lee & Perrin, large__ 5 75 & Perrin, small__ 3 35 Pepper 0 1 60 Royal Mint 2 40 Tobasco, 2 oz. ______ 4 25 Sho You, 9 oz, doz.__ 2 25 Apt, large 4 75 #eok small 2 2 85 Caper, 2 07.) 3 30 TEA - Blodgett-Beckley Co. Royal Garden, % Ib... 76 Royal Garden, % Ib. __ 77 Japan Medium 0 ~- 36@36 Choice 22 37@52 Rance 52@6) No. 1 Nibbs Stone oe 1 Ib. pkg. Sifting _____ 14 Gunpowde Choice 20s Le 40 ey 2 Ceyion Pekoe, medium 2 57 English Breakfast Congou, medium Se a 8 Congou, Choice ____ 35@36 Congou, Fancy = = 2@ 12 Oolo Medium Pbiaials 3s Cholég” 2 yg ae 4: Fancy Soot ee 5b TWINE Cotton, 3 ply CONe 22 33 Cotton, 3 ply Balls so. $6 Wool, 6 Diy es a Le : VINEGAR Cider, 40 Grain 18 White Wine, 80 grain’ ine, | nm... 35 ite Wine, 40 Brain__ 20 WICKING No. 0, per gross ____ & No. 1, per gross _____ i a No. 2, Der fross =. Fat No. 3. Der gross _____ 2 3t Peerless Rous, per doz. x: Rochester, No. 2, doz. bt Rochester, No. 3, doz. 2 cu ayo, per doz. eee tS WOODENWARE Basket Bushels, narrow ud wire handles ____ : 1 7% Bushels, narrow band. : wood handles _____ a 8b Market, drop handle__ 9u Market, single handle_ 95 Market, Gxita 2 1 6 Splint, large 8 Splint, Medium __ ae (a Splint, Seat 6 5 Churns Barrel, 5 Ral. each __ 2 4 Barrel, 10 Sal... each a 45 3 to 6 gal. ber gal. __ 16 Pails 10 qt. Galvan 460 ' 4 ea 12 at. Galvanized ce ee 14 at. Galvanized a 3 ly 12 qt. flaring Gal. Jr. 5 Oi, 10 qt. Tin Dairy 3: € Oy Traps Mouse, Wood, 4 holes_ 6u ouse, wood, ¢ holes_ it Mouse, tin, § holes ge at, wood ee 1 Ou Rat. eprine 297 1 oe Mouse, Spring 222. 20 ; a Tubs 4arge Galvanized ees Medium Galvanized __ 7 in Small Galvanized _ __ 6 74 Washboards Banner, Globe. 5 5b Fass, single G2 AAS Shiple 0G vu Double Peerless 8 5s Sing'e Peertec. ce coe Northern Ou. en ee Dae, Universal 7 de Wood Bowls 13oin) Butte; eee ae 15 jn RIVER 9 Ge Win Hutter See ow OS Oe 9 in Butter Seu 25 WRAPPING PAPER Fibre, Manila, white __ 05 Ni Bite v6 noe DB 062. Seatt ee 06 Kraft Stripe one oa YEAST CAKE Merle £ log 2 2 te Supbehte 2 dog. ===> 2°40 vuntivht 1M doz ___ 13s “hast Poam, 3 doz... 2 7h “east: Foam ly nz 1 48 YEAST—COMPRESSEN Fleischmann, per doz 3¢ MICHIGAN TRADESMAN July 22, 1931 ———— ——~ —— — A CREED FOR 1931 I believe in the United States of America. I believe in the American ability to beat any beatable set of circumstances and come up smiling. I believe in the ability of the American citizen to swim upstream, hit fast ball pitching, break out of a half-nelson and have a pretty good time in the bargain. I believe that in the long run fair weather overbalances the bad, that all “breaks” are subject to the law of averages, that the expression “Good old days” is relative and that everything comes out all right in the wash. I believe a little optimism never hurt anybody and can be taken straight. I believe in the capacity of the American in- dustrial leader and in the common sense of the American workingman. I believe that Uncle Sam is still at the old stand with a brave heart and a clear head and I do not believe he is in any danger of losing his pants, coat, vest or shirt. I believe in the total inability of Russia to change the course of the stars, to rearrange the gen- eral appearance of the heavens, to eliminate the constellations, to discontinue the daily rising of the sun, to subject the rainbow to a five-year plan or to make the American of normal backbone jump into a hole and pull it in after him. I believe American railroads are worth consid- erably more than a dime a dozen. I believe the United States Steel Corporation, the American Telephone & Telegraph Company, the General Electric Corporation, and other big industrial institutions will stay in business and that none of them is in any danger of having to take on a side line of lead pencils or apples. I do not believe there is any danger of seeing John Pierpont Morgan, Owen D. Young, General Atterbury, Charlie Schwab or James A. Farrell throwing their jobs overboard and deciding to make a living as ferryboat musicians. I believe that what the country needs more than anything else is a restoration of the ducking stool for professional pessimists, squawkers, calam- ity howlers and confirmed grquches. I believe in the ability, instinct, capacity and power of the average American to fight his way out of any difficulty, to scale any reasonable heights, to make the final payments on the auto- mobile, to put something in the bank and to look adversity in the face and tell it where to go. I believe the American people will continue to own and operate automobiles and that there is not a Chinaman’s chance that conditions will arise which will make them decide it is a good idea to go back to the bicycle and the buggy. I believe the American housewife will continue to have an electric ice-box and will never again be satisfied to spend a half day mopping up the kitchen after the visit of the old-fashioned iceman. I believe the old-fashioned washtub has gone for good and that anybody who thinks the Ameri- can wife is going back to the old days of drudgery and inconveniences is two-thirds cookoo and one- third army mule. a I believe that three square meals a day will always be the American standard, but that even if we miss one or two it won’t hurt us. I believe in common sense and natural vision as opposed to the “fidgets” and the use of smoked glasses when anything goes wrong. I believe in the silver lining, the rainbow after the storm, the plunge through center, the infalli- bility of the slogan “Never lead with your chin,” and the potency of the cries “Block that kick!” and “Hold ’em, Yale!” I believe that much of the world depression is done by mirrors. I believe the worst is over and that it never was as bad as it was advertised.—H. I. Phillips in New York Sun. > July 22, 1931 MICHIGAN TRADESMAN 31 i Rapids Automotive Parts, Grand Rapids. 17.51 In the matter of Peter De Mull, Bank- ly practical to make such displays, at a Proceedings - Grang P Baker Auto Parts, Grand Rapids __ 2.55 rupt No. 3901, the final meeting was held le : 1 ‘| ny wis’ and Ht aioe 5 Bankruptcy Court. _ . A. M. Baloyan & Co., Grand Rapids 27.60 June 17. The bankrupt was not present, east those over five cents, may Grand Rapids, July 14—We have re- Benjamin Agency, Grand Rapids__ 10.00. but represented by attorneys Dunham, be possible to reduce the quantities ceived the schedules, reference and ad- SBetter Factories, Inc., Chicago -. 3.25 Cholette & Allaben. The trustee was ffered head that a five i judication in the matter of William G. Bixby Office Supply Co., G. Rapids 92.57 present in person and represented by at- ofrered to such a degree U i Kenney, Bakrupt No. 4559. The bankrupt Bond Welding Co.,.Grand Rapids __ 26.30 torneys McAllister & McAllister. Claims cent display can be made frequently. & is a resident of Grand Rapids, and his Brown & Sehler, Grand Rapids _.__ 12.62 were proved and allowed. The trustee's ee : \ ‘ . occupation is that of a real estate and C. & J. Com. Driveway, Lansing. 47.50 final report and account was considered . Large stores have grown large in a insurance agent. The schedule shows as- Cadillac Ribbon & Carbon Co., Det. 2.50 and approved and allowed. An order was sets of $150, with liabilities of $21,000.24. The court has written for funds and upon receipt of same the first meeting cf cred- itors will be called. July 14. We have received the sched- ules, reference and adjudication in the matter of Burt F. Amerman, Bankrupt No. 4558. The bankrupt is a resident of Fremont, and his occupation is that of a dentist. The schedule shows assets of $3,326.75, with liabilities of $9,549.15. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called. In the matter of Clarence B. Jones, Bankrupt No. 4273. The final meeting of ereditors has been called for July 30. There may be a small first and final divi- dend for creditors. In the matter of Mabel Barnum, Bank- rupt No. 4276. The final meeting of cred- itors has been called for July 30. The trustee’s final report will be approved at such meeting. There will be a first and final dividend for creditors. In the matter of Lucy Otis, Bankrupt No. 4287. The final meeting of creditors has been called for July 30. The trustee’s final report will be approved at such meeting. There may be a small first and final dividend for creditors. In the matter of Barney B. Mann, Bankrupt No. 4297. The final meeting of creditors has been called for July 30. The trustee’s final report will be approved at such meeting. There will be no dividend for creditors. In the matter of Garret Van Allsburg, Bankrupt No. 4204. The final meeting of creditors has been called for July 30. The trustee’s final report will be approved at such nreeting. There probably will be a dividend for creditors. In the matter of John B. Stemm, Bank- rupt No. 4308. The final meeting of creditors has been called for July 30. The trustee’s final report will be approved at such meeting. There will be a final .dividend for creditors. July 14. We have received the sched- ules, reference ad adjudication in the matter of Clark R. Otten, Bankrupt No. 4560. The bankrupt is a resident of Kala- mazoo, and his occupation is that of an auto mechanic. The schedule shows as- sets of $50, with liabilities of $1,802.28. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called. July 14. We have received the sched- ules, reference and adjudication in the matter of Elwin J. Campbell, Bankrupt No. 4561. The bankrupt is a resident of Muskegon, and his occupation is that of a labover. The schedule shows assets of $50, with liabilities of $1,516. The court has written for funds and upon receipt of same the first meeting of creditors of said bankrupt will be called. July 15. We have received the sched- ules, reference and adjudication in the matter of William T. Briley, Bankrupt No. 4563. The bankrupt is a resident of Kalamazoo, and his occupation is that of a salesman. The schedule shows assets of $750, with liabilities of $7,473.70. The court has written for funds and upon re- ceipt of same the first meeting of cred- itors will be called. July 15. We have received th sched- ules, reference and adjudication in the matter of Harold M. Caldwell, individual- . ly, and as a member of the copartnership Caldwell Auto Sales, Bankrupt No. 4564. The bankrupt is a resident of Belding, and his occupatio is that of a automobile dealér. The schedule shows no assets, with liabilities of $1,426.75. The court has written for funds and upon receipt of same the first meeting of creditors will be called. July 15. We have received the sched- ules reference and adjudication in the matter of Francis Maxwell Norman, Bankrupt No. 4566. The bankrupt is a resident of Grand Rapids, and his occupa- tion is that of a laborer. The schedule shows no assets, with liabilities of $1,- 190.82. The court has written for funds 2 upon receipt of same the first meet of creditors will be called. July 15. We have received the sched- , reference and adjudication in the er of Mason F. Maynard, Bankrupt 565. The bankrupt is a resident of Paw, and his occupation is that of er. The schedule shows assets 1.09, with no liabilities listed. The as written for funds and upon of same the first meeting of cred- il be-called. 6. We have received the sched- ence and adjudication in the jefferson-Oldsmobile Co., Bank- b7. The bankrupt isa resident Rapids. The schedules show 30,089.14, with liabilities of e list of creditors of said as follows: & Son, Grand Rapids $399.38 eltman, Grand Rapids 76.36 ly News, N. Y. ---- 12.00 City Coal & Coke Co., Grand Rapids 206.06 B. D. Coats Co,, Grand Rapids __ 11.65 Com. Auto Paint Co., Grand Rap. 115.00 Consumers Ice Co., Grand Rapids 3.67 Garret De Groat, Grand Rapids__ 23.33 Electric Service Co., Grand Rapids 226.28 Enterprise Electric Co., Grand R. 240.60 M. P. Farrell, Grand Rapids —__.__ 7.05 Foster Stevens, Grand Rapids —_-__ L413 Gen’'l Office Equipment Corp., PrAVCIsDi ee 2 es 2.50 J. P. Gordon Co., Columbus _____. 226.32 Herald, Grand Rapids = 397.10 Labor News, Giand Rapids — 35.00 Press, “Grand Rapids 92 100.00 G. R. Water Works, Grand Rapids 17.10 Louis E. Dow Co., Minnesota __.___ 36.66 Grandville Ave. Garage, Grand R. 183.53 Greenleaf, Inc., Detroit ~-.-______ 1.82 L. W. Hillys Sons, DesMoines ____ 3.71 R. W. Hyman Co., Chicago ______ 4473.31 Kleanheat Corp., Grand Rapids -. 2.50 Lowell Ledger, Lowell ~___---_____ 8.40 Dr. J. L. McKenna, Grand Rapids 2.00 Master Tire Service, Grand Rapids, 26.00 Merchants Service Co., Grad Rap. 24.50 Michigan Bell Telephone Co., G. R. 167.85 O. W. Mills Paper Co., Grand Rap. 11.25 Morley Bros., Grand Rapids ______ 75.61 Motor Rebuilding & Parts Co., Grand Wapids 2 a 55.39 Motor Wheel Corp., Lansing —_____ 20.82 Natioal Refining Co., Kalamazoo__ 13.50 National Used Car Market, Chicago 23.00 Peterson Printing Co., Grand Rap. 8.75 Preferred Auto Ins. Co., Grand R. 7.89 Reed & Wiley, Grand Rapids ______ 49.10 Dr. R. G. Richards, Grand Rapids 16.50 Riverside Auto Wrecking Co., G. R. 1.00 D. Robinson & Sons, Detroit ___. 14.39 Ruud Mfg. Co., Pittsburg —_______ 12.83 Sherwood Hall Co., Grand Rapids 211.29 Sunstrand Adding Mach. Co., G. R. 26.00 Tisch Auto Co., Grand Rapidds __ 162.13 Vacuum Oil Co., Grand Rapids__ 186.41 Western Union, Grand Rapids ____ -38 Adv. Leather Spec. Co., New York 28.02 The Autoberth, Lansing __________ 18.75 Gas Co.;: Grand ‘Rapids 20.30 Consumers Power Co., Grand Rap. 95.83 July 16. We have received the sched- ules, reference and adjudication in the matter of McQuarrie Motor Sales, Inc., Bankrupt No. 4568. The above named , bankrupt had place of business at Rock- ford. The schedules show assets of $6,- 366.53, with liabilities of $18,396.15. The list of creditors of said bankrupt is as follows: Lyle Gordon, Rockford ____________ $ 6.00 Leslie Mathews, Rockford ~________ 12.00 D. & W. Rottschaffer, Grand R. 10,000.00 Joseph H. Hummel, Grand Rapids 50.00 Motor Bankers Corp., Grand Rap. 2,000.00 Rockford Co-operative Co., Rockford $1.21 White Star Refining Co., Grand R. 50.94 Winter & Kaufman, Detroit ____ 60.00 Tropical Paint & Oil Co., Gleveland 17.10 Telephone Direc. Adv. Co., Detroit 15.00 Thomas Krapp Motor Sales, G. R. 96.43 Frak S. Tobias, Inc., Detroit ____ 6.00 Tisch-Auto Supply Co., Grand R. 62.90 Theodore Miller, Rockford ________ 3.00 W. Bliss Keeler, East Lansing __3,000.00 Mich. Bell Tele. Co., Grand Rapids 35.62 Mich-I-Penn Oil & Grease Co., Det. 9.54 S..A. Hobson Co., Detroit ________ 22.48 P. B. Gast & Sons Co., Grand R. 50.00 Greenville Body Shop, Greenville 15.30 William Ford & Co., Detroit ~-___. 117.25 C. J. Farley.& Co., Grand Rapids 4.70 Firestone Tire & Rubber Co., Detroit 70.00 Earl Elkins, Rockford ________.___ 150.00 Consumers Power Co., Grand Rap. 39.51 @oral News; Coral 2 si 10.00 Cabo Co., Grand Rapids __________ 60.00 Corduroy Tire Co., Grand Rapids __ 200.00 Allen- Wilcox Co., Grand Rapids __ 61.30 Alemite Co., Grand Rapids ______ Eat North Kent Publishing Co., Rockford 17.70 R. H. Perry Motor Sales, Toledo 1,071.60 Harold McQuarrie, Grand Rapids 1,000.00 July 16. We have received the sched- ules, reference and adjudication in the matter of Andrew H. Bruce, Bankrupt No. 4569. The bakrupt is a resident of Evart, and his occupation is that of a pharmacist. ‘The schedule shows assets of $2,446.78, with liabilities of $7,153.09. The court has written for funds and upon receipt of same the first meeting of cred- itcrs will be called. July 17. We have received the sched- ules, reference and adjudication in the matter of William Byron Wisner, Bank- rupt No. 4573. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedule shows assets of $35, with liabilities of $738.70. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called. July 17. We have received the sched- ules, reference and adjudication in the matter of Ernest H. Wellman, Bank- rupt No. 4572. The bankrupt is a resi- dent of Grand Rapids, and his occupation is that of a milkman. The schedule shows assets of $269, with liabilities of $1,698.45. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called. made for the payment of expenses of ad- ministration. There were no dividends. No funds were provided for objection to discharge, but the matter of recommenda- tion on discharge was reserved for furth- er consideration. The meeting then ad- journed without date. The case will be closed and returned to the district court, in due course. July 18. We have received the sched- ules, reference and adjudication in the matter of Ernest T. Gaffney, Bankrupt No. 4570. The bankrupt is a resident of Little Traverse. The bankrunt is a dealer in foxes. The list of assets according to the schedules are $26,470.60, with liabili- ties of $34,948.27. In the matter of Burt F. Amerman, Bankrupt No. 4558. The first meeting of ereditors has been called for Aug. 5. In the matter of Andrew H. Bruce, Bankrupt No. 4569. The first meeting of ereditors has been called for Aug. 5. In the matter of J. Howard White, Bankrupt No. 4535. The first meeting of creditors has been called for Aug. 5. —_—>+ + __ Four Ounces of Meat For a Dime. (Continued from page 21) because they are just a trifle below the common coins used. Prices between these common units of money do not appear so understandable. That is the main reason, apparently, why dollar days and similar tricks succeed. ‘The merchandise units are made to fit the prices charged rather than the mer- chandise units being kept standard and odd prices quoted, People just simply do not figure. Two pounds for a quarter may seem a better bargain to them than twelve cents a pound, three for a quarter bet- ter than eight cents a pound and four cents a quart a much more attractive price than 32 cents a peck. As long as the price unit featured is the same as a coin in general use or just below that amount so there will be a few cents change, the price is understand- able to everyone and may appear much lower than it actually is. ‘Traction companies appear to be finding through experience that a straight five or ten cent fare is much more satisfactory in the long run than an odd fare such as eight cents. Ten cents is only a dime but eight cents is three-fifths more than the old fare of five cents. If in addition to the eight cent fare a twe cent charge is made for transfers there is a still further feeling of being overcharged. ‘This feeling is not nearly as intense when the same amount of money, or even more, is collected in the form of dimes. A display is not the most effective unless prices are plainly shown. When the prices are shown in units of five, ten, twenty-five, fifty cents and a dol- lar or just a cent or two under these, they become the most effective. -.>__ Utter Futility of Government in Busi- ness. (Continued from page 20) futility? Business spent enough on that trip to Louisville to have done the job long before this and done it better. Business should know ‘that facts, by this time, and hereafter clean its own Augean Stables. What an opportunity for real ser- vice. What a mess made of it. Paul Findlay. Business Wants Department Advertisements inserted under this head for five cents a word the first Insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to onen accounts. FOR RENT—The five-story Campbell business block,. Mt. Pleasant, Mich., the livest town in Michigan. Will rent any or all floors, from the ground up. Myers, Cooper & Watson, Mt. Pleasant, Mich. Phone 465. i Sat _ FOR SALE—One Remington cash reg- ister; one store electric coffee grinder; one computing scale. These articles have been used only a short time and are as good as new. Frank Malmstone, Wayland, Mich. Cee ee ee ea For Sale—Adding machine $39, Type- writers, $15-$18-$32, Cash Register $28. 8 South Ionia, Grand Rapids. 439 DRUG STORE FOR SALE—The busi- ness formerly owned by L. C. Carpenter, of Silverwood, Michigan. Small store— desirable purchase. For all particulars write Mrs. Eldora Clark, Grant, Mich. oe I WILL BUY YOUR STORE OUTRIGHT FOR CASH No Stock of Merchandise Too Large or Too Small No Tricks or Catches—A Bona Fide Cash Offer For Any Stock of Merchandise Phone—Write—Wire L. LEVINSOHN Saginaw, Michigan Z 32 MICHIGAN TRADESMAN July 22, 1931 Small Volume Store Is Neighborhood Necessity. Ours is a neighborhood store. Thirty- five yex:. ago my father started the business just a block from where we are now located and for the past twen- ty-ttvo years we have been in business at ‘he location now occupied. We have become a fixture in and a part of our neighborhood. I was born over the store and I have been in the store ever since; except the time Uncle Sam needed my services in the army. I grew up, knew and played with the children in the neigh- borhood; and to-day when they have grown up, married and are housewives I still know them well enough to be called and to call them by their first names. Many families have two gen- erations, and a couple three genera- tions dealing at our store. . This gives us an opportunity to use the greatest weapon that the inde- pendent possesses against the chain store, “Personality.” We know their wishes and they know that we will comply with their requests. In time of stress or sickness they do not hesitate to ask assistance, and in worthy cases this needed aid is never refused. This intimate relationship between customer and owner gives opportunity to spread pro independent propaganda around the neighborhood. We not only urge them to listen in on our Associa- tion’s broadcast, but the subject matter of these talks is a matter of discussion among themselves and with us. When our secretary broadcasted the fact that the City Court of Baltimore had awarded a verddict of $2,500 against the A & P Store because one of their managers had ‘handed a woman a dead rat wrapped up instead of bread, the - interest shown was so great that we had to secure the copy of a decision to show them. Although proud of the fact that our store is old in point of existence and location, we spread the thought around that our ideas are thoroughly modern and up to the minute. Every principle of modern display is used where it can be used advantageously; for we be- lieve that goods well displayed are half sold. We call for the orders and make de- liveries. Electrical refrigeration has been installed and modern re-ararnge- ment effected. Since the inception of the voluntary chain in Baltimore nine years ago, we have co-operated with such movements. You notice, the word was co-operated, not joined. For a grocer is worse than foolish who joins such an organization and then does not yield the measure of co-operation that enables the movement to help you. Our membership sign is conspicuous- ly displayed across the entire store front; we buy the goods that will be listed in the advertisement, we sell at the advertising price, no matter how small the margin may be; we dress our window with the advertised articles with price tags plainly ‘ showing the sales prices. We omit no tie up with the advertising so that we can safely say to the trade, “How do you like our advertisement?” We make it a point with every cus- tomer to try and sell them a little more than they intended to buy. It is needless to say that we merchandise sanitation and that our store is clean. We do not hesitate to assure our trade that we can give them everything that the chains can and something more in addition. For, we give them the intelligent service that they need and that is more than any chain store manager can do. In addition to being members of a grocery voluntary chain, we are also members of a meat voluntary chain so that our prices on both groceries and meats are advertised in the daily papers. We are not getting rich but we pay our bills, draw regular salaries, and are putting a little away for the rainy day. When Pop opened up thirty-five years ago he could handle the whole business, now there are five of us meet- ing the wishes of the trade. I omitted to tell you the part fresh fruits and vegetables play in our game. As soon as Southern fruits and vege- tables appear in the market, we stock them. It usually means increased sales; for few women can resist the appeal of fresh fruits and vegetables when they first appear on the market. The small volume store plays an important part in the perpetuation of the independent grocers. He is not burdened with the heavy overhead of his larger brothers. Because of co- operative institution his buying power equals that of the large stores, and he has a closer contact with his trade than does the larger grocer. His sales volume, though much smaller when compared to the big boys, totals far more than theirs when mul- tiplied by the number of small stores in existence. It is the smai! grocer who maintains the dominance of the inde- pendent in food distribution. With clean stores, modern equip- ment, fair prices and service he is un- conquerable and no chain system can put him out of business, if he keeps on his toes. He will live, he will con- tinue to grow and to prosper because he is a neighborhood necessity. William H. Stellhorn. —_2++—__—_ Putting a Punch in Payments. As a business engineer, one frequent problem presented to me has been the collection of over-due accounts. Credit Nation’s business. From experience I can say that the cause of many is the basis of eighty per cent. of the retail bankruptcies has been due to entirely too much laxity in this same matter of credits. Getting down to the facts, the first thing necessary is to find out what ac- counts should be paid now. If there are delinquents, delay serves but to make collections more difficult. A system of full understanding on credit accounts should be put into play from the beginning. Credit is an accommodation, it is a privilege. If the customer is told plainly that the credit limit is one week, or thirty days, as the case may be, when that time limit is up, then pressure must be brought to bear. ’ Regular statements when issued should be followed in ten days by an- other statement and a bold rubber stamp, red ink, should be used. ‘Credit Limit Is Up—Pay Now! Five days later another statement in a plain envelope, bearing no earmarks that it may be a dun, is sent. This time a small sticker is attached to the statement: Business Is Business! You agreed to pay on time—we ap- preciate your credit account, but un- less prompt payment of this over-due account is made, we must be forced to believe you do not desire credit. It may have been an oversight—mail the check and it will be appreciated. ‘That's far enough with soft soap. Get this fact, you may want business, but you can’t settle your bills with dead accounts. You know, or should know, by ‘bitter experience, that the man or woman who owes:you money is not coming back. Scores who aré forced to settle, owing nothing, will come back. Another point on credits. When book accounts get to the point where a collection agency, or attorney is needed to enforce them, right there your profits go glimmering. Selling on small profit margins, twenty or twenty-five per cent. fees means doing business at a loss. ‘Collect your own bills before they have to be placed in an agent’s hands. ‘Some figure fifteen days is too short a time for “strong measures,” if so, carry it to 30 days but at that point include with the statement a neatly printed form like this: What Shall We Do With This Bill? We can still extend credit if it is paid now. If not we can consider you can only pay a part of it, we must have something. ‘Shall we see a full or partial check now, or shall we be compelled to take other steps? ‘What we shall do will rest with you —AICT NOW. This reveals your determination to press the matter, you are not lying down on the job. The hint of “some- thing to follow” creates an uneasy feeling. There is the loophole of. par- tial payment. The courtesy of con- tinued credit. Only the “hard-boiled” accounts may be considered as left, after this third shot. In ‘five days send just a regular statement, and stamp on this an office credit memo, in red ink, as follows: Credit Action Memo Accomm No, 2 Amount Due —....2..._.. Final notice before suit (or garnishee) Date this last five days from time of mailing, Now the final shot, a personal letter stating the account will go to an at- torney, not a collection agency, on five days from the date of the letter, this should be made final. Dear Sir: The law states clearly just debts must be met. I have been fair in my efforts to collect the $30 due me. You knew when you incurred this debt it was to be paid in 30 days, There is no evading a garnishee, or court judgment, The next message you re- ceive in this regard will be a summons to court. Adopt, or adapt, these as part of your credit system and when you fig- ure up your income tax next March you won't find quite so many delin- quent and unpaid accounts staring you in the face. A collection system is psychological in its attack onthe dead beat’s attempt to cheat you. It is a sei eet eae Sil RS SUA Taian Bod ot Oy ena et aaa punch for those merely slow and care- less. If you are slow in your collec- tion methods, you may put it down as a sure bet the dead beats and slow payers will get onto the fact and you only lose by“ procrastination. When you set a credit limit stick to it. Hugh King ‘Harris. —_—__+ +. Death of Long-Time Wholesale Drug- gist. Frank E. Bogart, 65 years old, wide- ly known Detroit druggist, died sud- denly Tuesday at 12:20 p. m. in Henry ford hospital, where he had gone a few hours earlier for a tooth extraction. For many years he served as director of the Board of Commerce and at the time of his death was chairman of the board of McKesson, Farrand & Wil- liams ‘Co., Detroit wholesale druggists. Mr. Bogart had been in good health until recently. Immediately after en- tering the dentist’s office Tuesday he was stricken with a heart attack. No anasthetic had been administered. Born in Whitby, Ont., Aug. 4, 1865, Mr. Bogart came to Detroit in 1888 to enter the drug business. He was asso- ciated with Farrand, Williams & ‘Clark, wholesale druggists, located at 515 West Jefferson avenue, and eventually was named president of the corpora- tion. He also was vice-president of the Atlantic coast division of McKesson & Robbins, Inc., druggists of Bridgeport, Conn. He was prominent in church affairs and at one time was chairman of the board of trustees of the First Congre- gational church, A son, Frank E. Bogart, Jr., a daugh- ter, Mrs. Maxwell S. Austin, of Bir- mingham; two brothers and two sis- ters, Alonzo, of Toronto; Mrs. Sarah Gates, of Auburn, N. Y., and Alson Bogart and Mrs. Clara Siler, both of Deseronto, Ont., survive. His wife, Mrs. Susie S. Bogart, died two years ago. | ——_>+—____ G. I. Leavingood, merchant at Oli- vet, renews his subscription to the Tradesman because he says, “it is hard to remain in without the Tradesman.” ———_2-~~—____ The question of the hour is, “What time is it?” » Coa Rapids’ oldest and largest finan- business cial house, offering every service conforming with sound bankin practice, and bringi these services almost j| the customer’s door OLD KEN BANK _2 Downtown O 12 Community ¢