PEIN SSS eZ SEPTIC FL 5S (OS US9) ) rN TF I KG Py : SGC RNG Ko) yj ; ZS wAl 2 He v mS ThS Oy Kd 5 OY () & 4 “4 ers a Ox Ke ree. = SUN (MACE IAF 5 ee y CO ‘ € a > LA : aa 5 ce ° k a4 G Ci iy y o mY U a g (055 7% (XC \ Y (Te Re OE ASS Mona PE SE SENN ING SO DUI LLL OE PUBLISHED WEEKLY Wig Se, TRADESMAN COMPANY, PUBLISHERSA oan) AS LEST. 3 ES DE SEO SSS OSS Forty-ninth Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 16, 1931 Number 2504 49 y oN ‘D x? Zz, OZ Le (EN a Y cS CX Fires Ss am J TOO BUSY TO LIVE (For Persons Afflicted With Hurryitis) He hadn’t time to greet the day, He hadn’t time to laugh or play; He hadn’t time to wait a while, He hadn't time to give a smile; He hadn’t time to glean the news, He hadn’t time to dream or muse; He hadn’t time to train his mind, He hadn’t time to be just kind; He hadn’t time to see a joke, He hadn’t time to write his folk; He hadn’t time to eat a meal, He hadn’t time to deeply feel; He hadn’t time to take a rest, He hadn’t time to act his best; He hadn’t time to help a cause, He hadn’t time to make a pause; He hadn't time to pen a note, He hadn't time to cast a vote; He hadn't time to sing a song, He hadn't time to right a wrong; He hadn’t time to send a gift, He hadn’t time to practice thrift; He hadn’t time to exercise, He hadn’t time to scan the skies; He hadn’t time to heed a cry, He hadn’t time to say good-bye; He hadn’t time to study poise, He hadn’t time to repress noise; He hadn’t time to go abroad, He hadn’t time to serve his God; He hadn’t time to lend or give, He hadn’t time to really live; He hadn’t time to read this verse, He hadn’t time—he’s in a hearse. Corduroy Tires Known from the Canadian Border to the Gulf—and from New York Harbor to the Golden Gate—the Corduroy Tire has in ten years gained a reputation for value, for superlative performance and dependability that is second to none! The Corduroy Dealer organization dots the nation’s map in metropolis and hamlet. It is an organization that swears allegiance to the Corduroy Tire because of long years of unfail- ing tire satisfaction to the motorists of the country. Go to your Corduroy Dealer today. Ask to see the tire. Big— Sturdy—Handsome in all its strength and toughness, the Cor- duroy Tire will sell itself to you strictly on its merit. CORDUROY TIRE CO. Grand Rapids, Mich. SUMMER SCHOOL Securing a good position is a matter of being pre- pared when the position is open. You may save two months in preparation by attending Summer School. This school is Chartered by the State as a Class A College. All work in business, Account- ing, Secretarial, Law, Income tax, and Economics is of very high grade. It is a pleasure to send catalog. M. E. Davenport DAVENPORT-McLACHLAN INSTITUTE President 215 Sheldon Avenue GRAND RAPIDS, MICHIGAN -it ~-= Ever net HEKMAN ‘Ss Cookie es and Crackers and Crackers ASTERPIECES _ Q F.THE BAKERS ART ee = io al’ : pore Ty Numan a. av COLLECTIONS We make collections in all cities. Bonded to the State of Michigan. Prompt remittance of all moneys collected is guaranteed. Write us for information regarding our system of making collections. CREDITOR’S COLLECTION BUREAU Telephone 7th Fl. Lafayette Bldg., Cadillac 1411-1412 Detroit, Michigan Fast Selling — Lines mean rapid turnover of stock — less money invested and more profit for you. It is to your advantage to push Baking Powder Same Price for over 40 years 25 ounces for 25c The price is on the package and in all K C Baking Powder advertising. Your profits are always protected. The turnover is fast. Millions of Pounds Used by Our Government ae a i — es ae ee ~ ee a ei a ae aaa aa Cn aac a ie ha Talend a ADESMAN Forty-ninth Year GRAND RAPIDS, VEDNESDAY, SEPTEMBER 16, 1931 Number 2504 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly mm advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of :-urrent issues, 10 cents; issues a month or more old, 15 cents; issues a year or more ald, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. SOME TRENDS IN TRADE. Sidelights on the General Business Situation. From trade centers come reports that are rather surprisingly optimistic in tone but unburdened with showing of great gains in dollar sales. However, smaller receipts are often accompanied by a larger sum of transactions involv- ing increased quantity of goods dis- posed of. At wholesale there is a good degree of activity and promise of still more in the immediate future. The gap between bank debits against individual accounts this year and last year is closing up. Last week the dif- ference was only 16 per cent., even in- cluding New York, which had a loss of 18.6 per cent. But we were far in the dumps at this time last year, The hoped-for revival in steel this month is still awaited. The only sign of it so far is a slight advance in heavy scrap. A little gain would go a long way to help many of the steel com- panies which have cut their costs so much that less than ‘half-capacity would keep them going profitably. The average commodity price was unchanged this week, the Irving Fisher index number remaining at 68.9, the same as the week before. “Current business conditions offer just the kind of foundation upon which to erect another period of prosperity,” says Professor R. B. Wilson of Bab- son’s statistics. Shrewd business men see the opportunities, he adds; others, blinded by pessimism, are allowing ex- traordinary money-making possibilities to pass by. Temporary wage reductions of from 30 to 50 per cent. were recommended this week by the American Federation of Full-Fashioned Hosiery Workers assembled in emergency convention. The action, affecting 20,000 workers, is intended ito influence the non-union men, The sales tax bill introduced at the special session of the New York state legislature has started organized op- position among retailers, The pro- e posed tax is 5 per cent., which is re- garded as absurdly high. But it is the sales tax in principle that the retailers are preparing to fight. Cash and carry grocery men won all the major prizes in the recent sales of the Independent Grocers’ The independents seem to contest Alliance, be stealing more and more of the chain boys’ thunder. National Electric Products (Phelps Dodge subsidiary) is introducing a non-burning rubber-covered copper wire under the name “Fire Stop’— said to be the only basic improvement for many years in the building wire output. Wayne county automobile registra- tion figures for August show 847 Plymouth cars compared with 550 fords and 507 Chevrolets. Plymouths were down thirty-two compared with August, 1930, while fords were forty- eight off and Chevrolets forty. A straw which may show how some of the wind is blowing in the low-price car field. General Motors August sales to con- sumers as well as to dealers were be- low those of August the year before, 18.6 and 17 per cent. respectively. In the preceding three months sales were larger this year than last year. A bill designed to eliminate criminal proceedings against trade groups which enter into specific agreements will be presented to the American Bar Association at the annual meeting of that body next month. The bill au- thorized the Federal Trade Commis- sion to pass on such agreements in ad- vance, The findings of the Harvard Bureau of Business Research that chain gro- cery distribution is less expensive’ than independent store distribution is ques- tioned by Dr. Paul H. Nystrom, pro- fessor of marketing in Columbia Uni- versity, New York. He objects to statements of conclusions after admis- sion that the premises are inadequate. He suggests the need of adapting cost accounting to lines and items. Chain store sales were, on the whole further down this month, as compared with August, 1930, than has been the case in recent months. ‘The extremely afflicted most of the country this August may have had something to do with this unfavor- able showing. muggy weather which At least one popular concomitant of the new season begins auspiciously— oysters—which are reported to be abundant and good. But the dealers are talking of keeping prices up ito compensate them for losses inflicted last year by oyster marauders. Once a messenger boy, William A. Irvin at the age of forty-six has been made vice-president in charge of manu- facturing operations of U.S, Steel. The seats of the mighty, it would seem, are still open to the humblest youth, The seventieth anniversary of the first trans-continental telegraph vice in this country will be celebrated next month—a significant reminder of how much of our physical integration as a Nation has been accomplished in comparatively few years, The National Coffee Roasters’ As- sociation has been promoting new members so rapidly recently that an increase of 20 per cent. is now report- ed. This is in anticipation of the $1,- 000,000 advertising campaign in behalt of more coffee drinking, Ser- Coffee consumption in this country during July and August was 1,651,852 bags, 3.4 per cent. more than in the same period last year. Strengthening of real estate values in many parts of the country is ex- pected to follow the President’s confer- ence with a number of bankers through Mr. Meyer of the Reserve Board re- The purpose is to encourage to re-establish real estate by cleaning up through re- cently. bankers confidence in organization the debris of over-expan- sion, Machinery as a cause of unemploy- ment may be the subject of a special report to Congress which will cause rather radical legislation. The effect of displacement of men by machinery is béing studied by a special committee, appointed by the Secretary of Labor, under the chairmanship of Charles A. Prosser. Last week, Dr. Prosser gave to the press a statement in which he said that the value of American in- dustrial output in 1929 was $56,000,000,- 000 more than in 1919 with 500,000 few- er wrkers, and that technological un- employment may result in “sweeping economic and social changes” in this country. The first report on the drug survey, “Drugstore Arrangement,” by Wroe Alderson and W. H. Messerole, will soon be published. Advertising men and manufacturers will find much ma- terial of interest in this report, as it is based on an actual study of the be- havior of customers in About 50,000 retail studied in eight stores. Besides in- forming the retailer of many ways in drug stores. customers were which he can improve his service to the public, the report will have much tO Say regarding the re-arrangement of stores along the modernization, making the most of fixed structural features. And because of its timeliness, since it is to appear while the investigation is still going on, there is no doubt that many manufacturers will find it of value as a part of their direct advertising cam- paigns. The report will sell at ten or fifteen cents a copy; but the Depart- ment of Commerce will make a liberal quantity rate to manufacturers others, A guide to selective selling in the lines also on and of typical’ drug field, which will also offer many suggestions to other industries, is be- ing compiled from a special study in the St. Louis field. The purpose is to delineate the entire drug territory of the St. Louis market. follow routes until they find that re- longer buy from St. Investigators tail stores no Louis wholesalers. They are also col- lecting a great deal of data as to how well satisfied the trade is with the mar- ket, and the reasons for purchasing. They are checking off non-drug store items, such as paint, wall paper, seeds and the like, and are reporting on the character of store arrangements, Later made with wholesalers for the purpose of finding a more de- checks will be yendable guide for profitable distribu- ton, Unpublished data concerning many industries, and Government departments, are held in the files of several information for business men after it. Much of this information cannot be published; but it can be procured by a mine of invaluable who will go interview various bureau and division chiefs. The individuals who arrange to best way to get it is to write officials in the Department of Commerce, en- quring whom it is best to see for specific information, and then take the trip to Washington. One sales man- increased from 5 to 15 per cent. in about eight years, Washington to find and he found it in about minutes by interviewing the proper authority. Several in another industry have discovered recently that about 25 per cent. of their sales effort is wasted, due to the thin dis- tribution of buyers in about one-third ager, whose sales expenses came to the cause, fifteen very of the territories they have been work- these could be repeated almost endlessly, in order to show that a trip to Washington is worth while. Incidents like ing. concentrate juices for the and the sale of purpose of the home manufacture of wines will con- tinue to be a subject of political dis- cussion, probably until September of next year. It is not probable, however, Grape wine that the Government will take any ser- ious action of these products, or that the courts will pro- hibit the distribution. The prohibition unit may make gestures to satisfy or- to stop the sale ganized objectors; but there are two factors that, for many months to come, will other considerations. These are, first, the support of agri- cultural industries which are indebted to the Government for loans; and, sec- outweigh ond, the tendency of the home manu- facture of wine to diminish the illegal distribution of alcoholic beverages by the criminal element. ll The New Year should bring new hope. THE WASTEFUL WAY. Millions Suffer To Pay Price of Un- wise Expansion. A few days ago a high cfficial in Washington consoled us once more with the thought that this depression is good for American business. Re- minding us of the sweet uses of ad- versity, he declared that we seem to learn only during hard times. How often have our financiers and economists told us that this depression is good for us, in the sense that sulphur and molasses used to be considered good for us? But where is the molasses? How often in the past year have we been told that it would be unwise to expect immediate recovery because liquidation wasn’t complete? What is liquidation? When is it complete? Who knows when it is complete, either before ‘or after? Who has a right to tell a swimmer who has gone down for the third time that his liquidation is not complete? These statements would be compara- tively harmless, like rubbing salt into our wounds, for instance, if they were merely theoretical discussions by eco- nomists. But they are not. The idea that depression is good for our souls and that violent deflation is necessary for the health of our body economic has become a very practical principle of business to-day. It guides the bank- ers who give us credit and guides the many business men who have respect for bank “larnin.” It is not only the principle which is used to comfort us in times like these and to explain away the stupidities which led up to the depression, but it is really the principle back of our whole economic thinking. This principle expresses itself most clearly in “let ‘em die.” Talk with any ten manufacturers or any ten re- tailers in any line and nine of them will say: “There are too many in this business. A lot of them shouldn’t be in it. There isn’t enough business to go around.” And, unless they have had a creditors’ meeting themselves, they will follow up with: “This depression is going to be good for the business. It will clean out a lot of the weak fellows. Let ’em die.” Fortunately for most of the readers of this, death will continue to take a holiday for some time to come, but does that mean that they will benefit by the passing out of the so-called “weak fellows” in the business? Just how will they profit by the unlamented departures? Joyfully we greet the news that the number of failures has been increasing beautifully during the past year. Our kind, but somewhat morbid, friend, Mr. Dun, reports that in the first half of 1931 there were more insolvencies than in any other half year in our his- tory: they reached the record of 15,- 107 failures, with liabilities totalling $370,497,000. In the first half of 1930 we could only achieve 13,771 failures and $337,089,000 in liabilities. Let them die. That seems to be the atti- tude. How did we manage this glorious increase? Most of it is in the failures of small retail dealers; the “weak fel- In fact, of the failures in the statesinen, lows.” MICHIGAN first half of the year, more than 70 per cent., or 10,930 were of trading concerns, and they involved $181,661,- 000, or nearly 50 per cent. of the ha- bilities, While the insolvencies in trad- ing concerns increased 14.7 per cent., the liabilities increased 24 per cent., showing that some of the bigger fel- lows were developing weakness. In fact, there were plenty of concerns with liabilities over $100,000. Let ’em die, Among the manufacturers, there was an actual decrease in the number of failures, only 3,292 as compared with 3,369. But the liabilities increased from $128,713,000 to $156,142,000, or 21.3 per cent. It is getting the bigger boys. Let ’em die. Comforting as these figures are, we must remember that these are hard times. Even more thrilling must be the figures for our years of prosperity. At no time in the past ten years have liabilities in the first half of a year been less than $209,000,000. Business failures averaged about 2,000 a month through the prosperous years of 1927, 1928 and 1929: in fact, 1928 beat 1929. In the boom years, the liabilities have averaged about $500,000,000 a year. Of the failures 60 to 75 per cent. have been of trading concerns, mostly retailers. Let ’em die. Just what good did we get out of the business deaths of these years? Did the clean-up of the “weak” fellows in 1927 and 1928 bring us the prosperity of 1929? Did the obituaries of 1929 bring us the prosperity of 1930 and 1931? Exactly in what way did we get joy out of the corpses on whose eyes Mr. Dun has laid pennies in the past ten years or before that? If depres- sion is good for us because it brings so many failures, who isn’t prosperity better because it brings us more? What happens to the businesses which die? Do they go to heaven? Or do they cantinue to haunt those which stay among tthe living? {How many bankrupts stay out of business? What happens to the bankrupt store? Does it stay empty for long? Go down any shopping street of any town day after day for a year and watch the turnover of stores. What happens to the machinery of a manufacturer who goes out of business? How much of it is really scrapped so that the poten- tial capacity of the industry is re- duced? The “let ’em die” policy burdens business with enormous waste year in and year out, but it never cleans up any industry so that competition is really mitigated. What would we say if, during a flu epidemic, doctors, hospital heads and state health commissioners were to issue statements on how wonderful it ‘s for the community to have the weak people die off and leave the. strong ones. Why do we take similar state- ments about businesses with awe and respect from those who are responsible for our economic health? Long ago we came to feel that our death rate is a disgrace, and we de- veloped disease prevention, We real- ized the disgraceful waste of our fire losses, and we developed fire preven- tion. We are beginning to realize the disgraceful waste in our bankruptcy TRADESMAN rate, but we are still saying, “Let ’em die.” But the “let ’em die” policy is only one of the beauties of deflation. The policy of “let ’em suffer” is almost as beautiful. It is the policy of liquida- tion which obsesses our best bankers these days. “You must reduce inven- tories;’ “You must turn your assets into cash;” “Your position isn’t liquid enough.” For generations we have heard this from bankers and believed in the mystic virtues of liquidation without really understanding them and without ever questioning them, Why not question ‘them? Why must inven- tories be reduced? What is the good of cash? What is the good of being in a liquid position? What are we liquidating? Frozen assets, or men and money? Why sell dollars for fifty cents? Why is it nec- essary to liquidate the steel and con- crete that make factories, the land on which stores and homes and offices are built, the stocks of goods made by men who were paid economically sound wages? Nobody can question the de- sirability of deflating such montrosities as the stock prices of 1929 and the Florida real estate prices of 1927; they needed not only liquidating but vapor- izing. What is there economically sound in destroying the structure of real estate financing, in foreclosing mortgages on homes and commercial buildings, in wiping out equities and annihilating values? In the old ten- twenty-thirty melodramas, the man who foreclosed the mortgage was al- ways a villain. But to us modern sophisticates he has become a hero. It is sad to listen to ithe howls which the bankers are setting up at the bank- ing authorities who want to write down the valuations on some of the bonds held by banks. This writing down is long overdue and is exactly what the bankers have done to their customers. Ordinary mortals may think this is retribution, but it isn’t. It is a logical continuation of the devaluating process which the bankers have been carrying out. It’s their own chickens coming home to roost. The policy of liquidation is based on the theory that there is too much of everything in this world and that prices are too high. The policy of “let ’em die’ is based on the theory that there are too many in business. How did it come about ‘that there are too many retailers, for instance? Who put them in business? Who sold them their fix- tures on easy payments? Who gave them ‘their first big line of credit? The opening up of new stores is only a small factor in the multiplication of retailers. Much more important is the “opening of new outlets” by adding to the lines of existing merchants. In the last few years ‘there has been great rejoicing at directors’ tables at the announcement that 10,711 filling stations from coast to coast are now handling our line of crystal chan- deliers; that 93.47 per ‘cent. of the peanut vendors of the United States are handling our line of rayon beach pajamas; that 74.39 per cent. of the ten-cents-a-dance girls in the Gulf Southwest States are handling our multiple iturret lathes; that 101,711 gigolos in incorporated places over 2,- 500 are not just gigolos, but are agents September 16, 1931 for our line of microscopes and tele- scopes. It is apparently the ambition of every store and every stand to become a department store; and it is apparenit- ly the duty of those who have no such ambition, It certainly seems to be the duty of every manufacturer and whole- saler to do his utmost to encourage this. It is not too far-fetched to say that one of the reasons why the lathe operator has been selling apples on the street corner is because the sales man- ager of his former employers had the idea of selling his tungsten steel gears at roadside apple stands in Virginia. What have the manufacturers and wholesalers gained by multiplying out- lets? How many of these outlets have ever been profitable? How many have been worth the clerical cost of handl- ing their orders, let alone the cost of a salesman’s call? What have the manufacturers gained ‘by hounding their own customers with new compe- tition? Who gains by organizing our business system on the Chinese prin- ciple of drowning girl ‘babies? Why create businesses only to destroy them? The orgy of multiplying outlets in the last few years has magnified our present troubles by forcing unneces- sary waste in distribution; unnecessary cost of selling; unnecessary difficulty for the retailer in making a living. Back of it is the crazy hunger for out- lets and the indiscriminate granting of credit. Unsound credits at the begin- ning and ignorant and indifferent con- tinuation of credit; and the scared and callous shutting off of credit at the end. Merchants are carried along when they shouldn’t be and are killed off when they shouldn’t be. Time and again the records of ‘bankruptcy cases show that credit was extended by some manufacturer or jobber or banker up to the last minute; that the merchant was overloaded more and more up to the end: that creditors “began to scramble out months before so that the other fellow would hold the bag. Back of it all is the theory that credit means the lending of goods to be paid for in the future. As long as business acts on that theory, credit will be misused and will be destructive in- stead of constructive. In credit, too, “money isn’t everything.” With credit must come help, planned development. It isn’t that there are too many small businesses, but that there are too many inefficient businesses, What we need as much as we need anything to-day is a new credit policy; not a routine of looking up ratings and getting free information on risks from the bank and sending out a set of collection letters with colored stick- ers. What we need is a credit policy which is— Sound and cautious in encouraging new retailers or new outlets. Constructive at all times. Helpful in bettering ‘business meth- ods, Intelligent in eliminating unsound outlets in good times rather than in bad, ————_> ++ ___ No Proof, “But surely,’ urged Jones, “seeing is believing?” “Not necessarily,” replied Brown. “For instance, I see you every day.” September 16, 1931 MICHIGAN TRADESMAN S'ALESMEN the Grocer rarely sees ee of these salesmen gain a welcome entrance into American homes every year. They sell the same things the grocer sells —because they sell for the grocer. They do their selling by increasing the daily use of sugar, butter, flour, extracts, salt and pepper, nuts, fruits, syrups, baking powder, cocoa, chocolate, coconut, tapioca — and dozens of other items. These millions of salesmen are the recipe booklets sent out to women who have mailed coupons or written letters to adver- tisers asking for them — the booklets dis- tributed from home to home. They are, also, the recipes printed in millions of magazine and newspaper advertisements, and on packages themselves. This is only one of the ways in which the advertising of food products proves itself a powerful and helpful force in in- creasing the sales of the grocery trade. Why not have a talk with the sales- the General Foods salesman? There is one man that any grocer can easily see assigned to your territory. He can give you helpful suggestions for getting extra value out of the advertising and mer- chandising campaigns of General Foods products. ‘Ask the General Foods Salesman’’ KKK KKK KKK KKK KKK XXX <<< << «<< << Principal products distributed by GENERAL FOODS SALES COMPANY, INC. POSTUM CEREAL INSTANT POSTUM GRAPE-NUTS POST TOASTIES POST'S BRAN FLAKES WHOLE BRAN DIAMOND CRYSTAL SALT JELL-O LOG CABIN SYRUP MINUTE TAPIOCA WALTER BAKER’S COCOA WALTER BAKER’S CHOCOLATE MAXWELL HOUSE COFFEE AND TEA FRANKLIN BAKER’S COCONUT CERTO HELLMANN’S MAYONNAISE PRODUCTS CALUMET BAKING POWDER LA FRANCE SWANS DOWN CAKE FLOUR SATINA SANKA COFFEE The quality that has made each General Foods product famous is always the same, and the net weight, as specified on the package, is always the same no matter where or from whom the consumer buys it. © 1931, G. F. Corp. 4 MOVEMENTS OF MERCHANTS. North Branch—J. H. Vandecar has opened a bazaar store in the Ellis store building. Lansing—The Pure Milk Co., 1260 South Cedar street, has increased: its capital stock from $25,000 to $100,000. Detroit—The Cavalier Ginger Ale Corporation, 1927 Michigan avenue, has increased its capital stock from $50,000 to $70,000. White Pigeon—Allen Roy has re- moved his grocery stock from the Kile building to the Lampman building where he will continue the business. Detroit—The National 5c to $5 Stores, 11318 East Jefferson avenue, has been incorporated with a capital stock of $1,000, all subscribed and paid in. Crystal Falls—N. Pivatto, dealer in groceries, feed, etc., is building a ware- house and garage combined on the South end of the lot occupied by his store. Highland Park—The R. & M. Radio Co., 14036 Woodward avenue, has been incorporated to deal in radio, etc., with a capital stock of $1,000, $400 being subscribed and paid in. Redford—C. H. Krugler & Co., after nine years in the hardware and furni- ture business, closed for a voluntary liquidation under the direction of the Detroit Association of Credit Men. Detroit—Joseph Vlasic, Inc., 6449 Russell street, has been incorporated to deal in milk and other dairy prod- ucts with a capital stock of $50,000, $1,100 being subscribed and paid in. Saugatuck—Edson Crow, who has conducted hotel Crow for the past nine years, has sold it, including the real estate and personal property to George Jennett, who took possession Sept. 14. Detroit—The Detroit City Cut Rate Market Co. 12944 East Jefferson avenue, foods, etc., has been incorpo- rated with a capital stock of $25,000, all subscribed and $17,500 paid in in cash, Ontonagon—G. Garvin, of Detroit, has purchased the furniture and taken a lease upon the Elk Hotel, at this place, which has been conducted for a number of years by Mr. and Mrs. Adam Long. Ann Arbor—W. R. Holden & Co., wholesale and retail dealer in clothing and men’s furnishings at 217 South Main street, is closing out its stock here but will retain its store at Yp- silanti. Detroit—The Case Corporation, 731 Visher building, has been incorporated to deal in dairy products, etc., with a capital stock of 100 shares at $10 a share, $1,000 being subscribed and paid in. Detroit—Gretz Bros., 3168 Fenkell avenue, has merged its hardware busi- ness into a stock company under the same style with a capital stock of $50,000, $35,140 being subscribed and paid in. Cadillac—Dick Marcus, Lewis Miles and Glen Wilkinson have engaged in business under the style of the Cad- illac Home Appliance Co. It will deal in electrical appliances of all kinds, oil burners, radios, etc. Flint—The Genesee Electric Co., 712 F. P. Smith building, has been incor- MICHIGAN TRADESMAN porated to deal in electrical goods, ap- pliances and apparatus, with a capital stock of $25,000, $1,000 being sub- scribed and paid in. Lapeer—R, L. Gulliver, recently of Eaton Rapids, where he was connected with the A. M. Smith Co., dealer in eggs and poultry, has been appointed assistant manager of the Lapeer Farm Bureau Supply Store. Paw Paw—Fire which originated in the kitchen, destroyed the Hill View Tavern, five miles West of this village, on U.S, 12, Sept. 7. The tavern was established about ten years ago by the proprietor, W. C. Bonow. White Pigeon—Charles Kile and son, Dan, have engaged in the grocery and meat business in their store building, recently vacated by Allen Roy. The business will be conducted under the style of Charles Kile & Son. Detroit—The Eastern Poultry Mar- ket Co., Inc., wholesale and retail, 2534 Riopelle street, has merged. its busi- ness into a stock company under the same style with a capital stock of $6,000, all subscribed and paid in. Homer—P. W. Shillings, who con- ducts a general store and oil station six miles Southwest of here, at Bent- ley’s Corners, has sold his store build- ig, stock, etc., to L. L. Anderson, of Jackson, who has taken possession. Owosso—The Chamber of Commerce of Owosso has proposed that 1,000,000 persons throughout the country be asked to sign pledges to purchase auto- mobiles this year and in this way aid in bringing the country back to prosper- ity. Detroit — The Metropolitan Hotel Supply Co., 1501 East Vernor High- way, has been incororated to deal in meats, poultry and provisions at whole- sale and retail with a capital stock of $50,000, $11,100 being subscribed and paid in. Detroit—Eugene Schiff, dealer in drugs, etc., at 3705 East Fort street, has merged the business into a stock company under the style of the Schiff Drug Co., Inc., with a capital stock of $5,000, $3,00) being subscribed and paid in. Escanaba—John K. Olsen, former manager of the Delta Milk Producers Association, has established a feed, grain and seed business in the Steele- Wallace building, Stephenson avenue, under the style of the Farmers’ Feed & Seed Co. West Branch—John Rau, who has owned the Hanson Hotel, at West Branch, for many years, has sold out to Harry Carpenter, who has taken charge of the hostelry, which is the only hotel in the county seat of Oge- maw -county. Freesoil—The the Lars Hansen farm at Baxter’s Corners, U.S. 31 will be moved West to allow a bet- ter view of both the side road and the State highway, lessening danger to motorists. The building has been lo- cated on its present site for thirty years. Detroit—L. J. Barry, 11500 Shoe- maker avenue, dealer in fuel, ice, lum- ber and builders’ supplies, has merged the business into a stock company un- der the style of L. J. Barry Coal Co. with a capital stock of 1,000 shares at store on $10 a share, $10,000 being subscribed and paid in. Gladwin—S. Markle, co-owner of 9. Markle & Sons, died at Mercy hospital following an operation. S. Markle & Sons conduct three stores dealing in dry goods, groceries and produce as well as a warehouse. Albert Markle, a son, will take over the direct man- agement of the business. Bangor—Work has been started on the erection of a one-story building to contain two stores on the site of the Miller block, destroyed by fire a few weeks ago. When completed it will be occupied by the J. G. Miller & Sons hardware stock and the Peoples Drug Store, tenants of the block that burned. Muskegon—G. V. Panyard, owner of the former G. V. Panyard Co., dealer in wallpaper, paints, picture frames, etc., which ended its business career Sept. 1, is planning to open a similar store at First street and Clay avenue Sept. 19. Mr. Panyard’s sons are to be associated with him in the business. Ann Arbor—Palman Bros., of Te- cumseh and Ionia, dealers in general merchandise, women’s apparel, etc., have taken a five-year lease on the store building at 217 South Main street and will occupy it Oct. 1 with a stock of new goods as well as the stock now located at Ionia. The Ionia store will be closed. Owosso—The new W. R. Knepp & Co. store in the Wolaver building is now open for business. The company will continue the store in the Osburn building on North Washington street during September, closing out its entire stock of merchandise, none of it to be moved to the new location. The com- pany deals in dry goods, silks, etc., women’s ready-to-wear apparel, milli- Nery, Cte. Detroit—Funeral services were held Sept. 12 for J. C. Goss, Sr., president of the J. C. Goss Co., awnings, tents and flags, who died Thursday in his sleep at his home 2140 Seyburn avenue. Mr. Goss settled in Detroit in 1871 taking employment with the old ship chandlery firm of J. F. Donaldson & Co., in which he later secured an interest. He started in business for himself in 1878, and took an active in- terest in promoting the development of the city. Saginaw—Thirty-five Saginaw retail grocers have joined in a co-operative merchandising group under the trade name of Red & White stores. The Saginaw organization will be a part of a National system, although each of the local stores will retain its identity as a home-owned enterprise. The Red & White store franchise is being spon- sored among the Saginaw retailers, whose number will include many of the city’s leading grocers, by Lee & Cady, one of the oldest and largest wholesale grocery companies in the country. Saginaw—The M. W. Tanner Co., conducting retail dry goods stores at 311-313 Genesee avenue and 112-126 Washington avenue, have filed a vol- untary petition in bankruptcy in the district court. The petition was filed through the president of the firm, M. W. Tanner, Jr. The schedules lists liabilities of $36,012.01, assets of $115,- 623,26, with no claims for statutory September 16, 1931 exemptions. Included in the assets listed in the schedules are open ac- counts in the sum of $83,154.18, and bills, promissory notes and other se- curities to the extxent of $12,285.87. Muskegon—Muskegon celery grow- ers are experiencing a prosperous year despite general economic unstability, members of the local association point out. Thus far approximately $200,000 has been realized by the growers, who have shipped 17,088 square boxes and 239,813 crates. When the. season is completed it is estimated 400,000 crates will have been shipped. Trucks hauling the celery to nearby cities and boats have taken it to Chicago and other lake points. Poor growing conditions elsewhere have reacted to the advan- tage of local members of the Muskegon Co-operative Celery Growers’ Associa- tion, although hot weather damaged the Muskegon crop considerably. Detroit—Continuing its move establishing constantly increasing econ- omies in store operation, the Detroit Retail Merchants’ Association, compos- ed of practically all of the representa- tive stores in the downtown section, has requested customers to return per- sonally all merchandise except heavy or bulky items. This co-operation is sought because calling for merchandise to be returned to the stores has de- veloped into a heavy expense, it 1S pointed out. The request is made in conjunction with the rule announced by the Association that merchandise which has been out of the store for an unreasonable period will not be ac- cepted for credit or refund. A reason- able period is defined as three days and not to exceed seven days. for Manufacturing Matters. Alpena—The Michigan Veneer Co. has decreased its capital stock from $60,000 to $20,000. Adrian—Two fence weaving depart- ments of the Peerless Wire & Fence Co., have resumed operations after a summer of suspension, adding sixty men to the payrole. Detroit—The Standard Store Fixture Co., 1357 Gratiot avenue, has been incorporated to manufacture and sell store fixtures with a capital stock of $25,000, $10,000 being subscribed and paid in. : Detroit — The Detroit Varnish Works, Inc., 4401 East Six Mile Road, has been incorporated to manufacture and sell paints and varnish, with a capital stock of $15,000, $10,210 being subscribed and paid in. Saginaw- -Saginaw valley coal min- ers, idle since April 1, last, when their wage contract expired, began returning to work last Thursday, and by Monday of this week two mines were in full operation and work will be in progress on the re-conditioning of a third mine. A wage scale of 16.6 per cent. less than last year has been adopted. Detroit—The LeNau ‘Laboratories, Inc., 1757 Union Guardian building, has been incorporated to manufacture and deal in pharmaceutical and chemical preparations, with a capital stock of 250,000 shares of class B at $1.20 a share, 125,000 shares of class A at $1 a share and 375,000 shares no par value, $28,650 being subscribed and paid in. : | ee ae De a September 16, 1931 a Gabby Gleanings From Grand Rapids. Phil Manassee, who recently liqui- dated the Manassee Hat Co., after de- voting two or three years to the estab- lishment of a wholesale hat business in this market under impossible condi- tions, has engaged ito cover five states for the Bates-Thompson, Inc., whole- sale hat dealers of New York City. W. W. Hubbard, who traveled sev- eral years for the Worden Grocer Co., and the West Michigan Grocer Co., has engaged to cover Western /Michigan for Reid, ‘Murdock & Co., of Chicago. The Hotel Whitcomb., 'St, Joseph, is in financial difficulties, due to the re- ceipts for summer business not being up to expectations. The company owed $95,864.58 Aug. 1, including bank notes, notes to creditors, taxes and current expenses. The secretary of the corporation has called a meeting of the stockholders for Sept. 17 to con- sider the matter. ‘The Michigan Chemicals, Incorpo- rated, a $50,000 corporation, is a new organization ‘here, completely equipped with factory and experimental labora- tories for the manufacture and develop- ment of chemicals and chemical com- pounds for the metal finishing and chemical consuming trades, and spec- ializing in the manufacture of tripolis, limes, lubricants, steel and chromium rouges, chemicals and chemical com- pounds, which are used in metal finish- ing by the plumbing, automobile, re- frigerator, builders’ and furniture hard- ware and electrotyping industries. This new industry marks the growing im- portance of Grand ‘Rapids in the metal trades, and its selection as headquarters by Michigan Chemicals, Incorporated, is a recognition both of this fact and its strategic location for the distribu- tion of its products in Michigan. At present the new firm will confine its sales to Michigan, which it will serve with quick truck deliveries, In addition ‘to manufacturing its own specialities, Michigan Chemicals, In- corporated, has been named the Mich- igan distributor for the Grasselli Chem- ical Co., Roessler and MHasslacher Chemical Co. and the. Harshaw Chem- ical Co. Officers of Michigan Chem- icals, Incorporated, are: J. C. Miller, president and treasurer, V. J. Twyning, vice-president, and B, L. Miller, secre- tary, A meeting of the directors of the Retail Grocers and Meat Dealers As- sociation of Michigan was held at Battle Creek last Thursday. All di- rectors were present except Ole Peter- son, of Muskegon, and John Laurie, of Detroit. Herman Hanson was elected Secretary for the remainder of the fiscal year and he was instructed to resume the publication of a monthly advertising paper in January of next year. —_——__> ++ ____ Western Michigan Food Council. ‘The Western Michigan Food Coun- cil was formally organized last Wed- nesday noon at the Association of Commerce restaurant. Officers were elected as follows: President—Harvey C. Wetzel. Vice-President—Abe Schefman. Secretary and ‘Treasurer—Herman Hanson, Another meeting will be held at the MICHIGAN TRADESMAN same place Thursday evening. The annual dues wili be $5. CEES Ua Review of the Produce Market. Apples—Strawberries, $1; Wealthy, 75c@1; Wolf River, 60@75c. Bananas—3@3%c per Ib. Beets—$1 per bu. 3utter—The market price has ad- vanced 14@2c during the past week. Jobbers hold 1 tb. plain wrapped prints at 32c and 65 lb. tubs at 3lc for extras. Cabbage—85c per bu. Carrots—$1 per bu. Cauliflower—$2@2.25 for box con- taining 6@9. Celery—30@50c according to size. Celery Cabbage—85c per doz. Cocoanuts—75c per doz. or $5.50 per bag. Spinach—90c per bu. Cucumbers—No. 1 stock, $1 per bu.; dills, 75c per bu. Dried Beans—Michigan jobbers are quoting as follows: © Hi Pea Beams $3.65 Paght Ned KMidmey 0) 9.50 Dark Red Midmey 22 95. 2 10.50 Kees—Demand for eggs has not been heavy during the week, but all of the receipts of fine fresh stock have been quickly absorbed. There has been some litthe demand for under- grade eggs since the last report. Prices are unchanged. Jobbers are paying 18c for strictly fresh offerings. Egg Plant—$1.25@1.50 per doz. Grapes—Seedless from California, $1.75 per crate: Calif. red, $2.25 per crate; Wordehs and Concords, $2 per doz. for 4 Ib. basket; Delawares, $2.50 per doz. 4 lbs. baskets, Green Onions—20c for Silver Skins. Green Peas—$2 per bu. for home grown. Green Beans—$1.75 per bu. Honey Dew Melons—$1.50 per crate of 12 to 16. Lettuce—In good demand on the following basis: Imperial Valley, 6s, per crate __$4.50 Imperial Valley, 5s, per crate __ 4.50 Home grown leaf, per bu. | 1.00 Lemons—Present quotations are as follows: S00 Sunkist (gees $10.00 S00) Sumkis@ 025 10.00 300 Red: Ball 2 esti 9.00 300 Red Ball (23) 9.00 Limes—$2 per box. Oranges—Fancy Sunkist California Valencias are now sold as follows: 126) ee $6.00 OO 6.00 76, eo §.75 2 ee 5.25 Ge 4.75 252 ee 4.25 238 ee 4.00 O24 3.75 Onions—Michigan, $2.25 per 10 Ibs. for yellow and $2.50 for white. Osage Melons—Michigan stock sells as follows: [4 xc 4 $1.25 Oe 2 1.00 10% 10 Lo ee Was Parsley—40c per doz. bunches. Peaches — Home grown Elbertas, 75c@1.25 per bu.; South Havens and Prolifics, 85c@$1 per bu. Pears—Bartlets, $1.25 per bu.; Flem- ish Beauties, $1.25; California, $3 per box. Peppers—Green, 40c per doz. for home grown. : Pickling Stock—20c per 100 for cukes; $1 per 20 lb. box for white onions. Pieplant — 75c perx bu. for home grown, Plums—Lombards and Bradshaws, $1@1.25 per bu.; $1.50 per box for California. Potatoes—New home grown, 75c per bu. Poultry—Wilson & Company pay as follows: Fieavy fowls 2220 19¢ Lieht fowls 22... Pees ee 14c Pees 9 12c CCC 12c Sweet Potatoes—$3.25 per bbl. for Virginias. Squash—90c per bu. for Summer; $3.50 per 100 lbs. for Hubbard. Tomatoes—Home grown, 35c¢ per % bu. basket. Turnips—$1 per bu. Veal Calves — Wilson & Company pay as follows: Raney 2 10%@13c O00 ee iG Medium 2) oe 8c FOGG 8c Watermelons—Southern melons are now out of market. Home grown mel- ons command 15@20c apiece. —~>++—___ Essential Features of the Grocery Staples. Sugar—Local jobbers hold cane granulated at 5.30c and beet granulated at 5 le. Tea—During the past week the mar- ket has ‘been somewhat affected on a chance of a duty being placed on tea by England. Prices have advanced to some extent on low sand medium grades. The market in London and Calcutta was particularly strong on Ceylons, also to some extent on Indias, The supposed English duty is the only thing that has occurred during the week with any bearing on prices. The first hands business in tea during the week has been moderate. Consump- tive demand is still pretty good. Coffee—The market on Rio and Santos coffee, green and in a large way, has fluctuated a little during the week, but the prices of spot Rio and Santos are exactly where they were a week ago. The situation is exactly as it has been for some time, soft, irregular and uncertain. Business has been dull dur- ing the week. ‘The jobbing market on roasted coffee unchanged. The gen- eral demand for coffee is good. Canned Fruits — California fruits show little change. Standard cling peaches are obtainable at $1.25 for No. 2% tins, while choice can be bought for $1.3714@1.40, Coast. Large factors are offering trade discounts of 7% per cent. and 5 per cent., according to sizes, Northwest pears appear to be firmer on news that a:much larger pro- portion of the new crop was going to fresh fruit channels, Canned Vegetables — New York State packers have shown reluctance in announcing prices, but the few who have done so have shown the way to downward revisions. Two or three 5 refugee bean packers have revised prices to mew low levels. Maine corn is fairly well maintained at $1 factory, although offerings at 95c have been re- ported. Based upon reported condition and probable yields on Sept. 1, the forecast of production of tomatoes for canning or manufacture, is 35.4 per cent. below the estimated production in 1930 and is nearly 10 per cent. below the five-year average production for the period 1925-1929. Indicated pro- duction is now 1,172,200 tons, com- pared with 1,815,500 tons produced in 1930 and with an average of 1,297,000 tons for the five years preceding 1930. On an acreage reduced 28 per cent. below that of last year, the indicated yield per acre this season is 4.01 tons. For 1930 the estimated yield per acre was 4.48 tons; for the five years pre- ceding 1930, the yields averaged 4.36 tons per acre. Condition of the crop on Sept. 1 was 66.8 per cent. of normal compared with a ten-year (1919-1929) average condition of 08.8 per cent. for that date. Since the middle of August heavy rains and windstorms have dam- aged the crop in many areas, especially in the Eastern and Southeastern re- gions. In New Jersey, Delaware, Maryland and Virginia, the yields in- dicated on Sept. 1 are materially lower than those of August 15. Prospective yields per acre are also lower in Indiana, Illinois, Michigan, Iowa and Kentucky. In New York and Ohio, the crop appears to be in good shape and high yields per acre are indicated. The Ozarks report a probable yield per acre somewhat higher than the light yield of 1930, but due to the reduced acreage, the forecast of production is smaller than last year. California, with only 45 per cent. as much acreage as a year ago, appears 'to have a crop only 35 per cent. as large as in 1930. In Colorado and Utah, the indicated pro- duction is slightly larger than that of 1930. Dried Fruits — Continued warm weather has adversely affected the dried fruit market but prices on the Coast have shown resistance against declines, and there should be increased demand for all varieties when the fall consuming season gets under way, as retail outlets have been lightly stocked, Thus far the movement of new crop prunes has been far from satisfactory, although the crop is very light this vear, and there has been virtually no carryover. Continued unsettled condi- tions abroad, however, have disturbed confidence in this country, but it is felt that with the low prices prevailing at present, domestic consumption of prunes can be built up to a greater de- gree in the fall, and ithe European mar- kets will be open ‘to American shippers before long. New crop apricots are about unchanged, with standards being well cleaned up. Dried peaches are firmer and packers have contracted for about all the tonnage under production. The ‘fig outlook is still subject to con- siderable uncertainty, but there will be very few Calimyrnas which will meas- ure up to Government standards. Im- porters report the ‘first date shipments will be later than expected. Cables from Basrah indicate the delay and there is a posstbility |that stocks now in the hands of sellers will be cleaned up ‘before replacements arrive. fea) DETROIT DOINGS. Late Business News From Michigan’s Metropolis. The Michigan Apparel Club will con- tinue with the series of Fall and Hol- iday apparel expositions and markets started earlier in the month for the benefit of Michigan buyers interested in wearing apparel and all kindred lines, of National scope. The crowning effort of the organization will be the big Men’s and Boy’s Apparel Exposi- tion and Market at the Statler Hotel in Detroit, Sept. 28, 29 and 30. Ac- cording to reports from all primary markets there will be a dearth of hol- iday merchandise and whether the buy- ing is done at the coming exposition in Detroit or at some other point, warns Leslie Hopkins, president of the Michigan Apparel Club, retailers should not delay making purchases, especially of the novelty and quicker selling lines of merchandise. Especially is this true of the neckwear lines because of the strike in the Eastern silk mills. Manu- facturers generally are not producing in anticipation of future requirements of the trade. The coming exposition will include displays of everything that is necessary in the conduct of a men’s and boys’ wear store. Dan Niemeyer, 514 United Artists building, is secre- tary and in charge of the event. The most elaborate entertainment programs being planned are along the main highways from Chicago and To- ledo. It is expected that thousands of Legionnaires will motor to Detroit and a large percentage of these will come De SGA Cras ere ROYAL ae eee Vee - 7 Nee rp) iy pe A a tomers want. MICHIGAN TRADESMAN over the main roads from Chicago. As soon as they cross the Michigan border they will be met by reception committees from local posts who will urge them to participate in the enter- tainment programs along the road. Sturgis plans to give over most of convention week and several days be- fore the convention opens, to entertain- ing Legionnaires. The American Le- gion post there will have an American Legion Hut, where the women of the city will serve tea, coffee and sand- wiches at all hours. The seventy-five stores of Sturgis have each assigned a division, representing an Army divi- sion in the A. E. F., and headquarters for the Army divisions will be set up in the stores. The city is being decorated with the various divisional insignia, one in front of each store, and veterans of these divisions will register there so that their former comrades in arms who come along later will know where to find them in Detroit. In addition the Sturgis Legion post has taken over two camp sites near the city which will be available for use by Legionnaires who wish to spend the night there. A telegraph office will be opened in the Sturgis Hotel, where the Legion also will have elaborate quarters, so that the Legionnaires who have not made arrangements for living quarters in Detroit can making reservations. At Benton Harbor, the Legionnaires with the help of the city and luncheon clubs, will present to every Legion- naire enroute to Detroit a large key send wires Satisfy CONSUMER DEMAND ne Baking Powder deserves a prominent place in your store because it is a product your cus- sonal salesmanship because its high quality ensures successful baking and satisfied customers. And it helps you sell more of your other products. For over 65 years Royal Baking Powder has occupied an important place in women’s kitchens. ROYAL BAKING POWDER A Product of STANDARD BRANDS INCORPORATED It deserves your per- to the city bearing the American Le- gion emblem which will admit the bear- er to various entertainments being planned there. Battle Creek is arranging to have all special Legion trains enroute to Detroit stopped long enough for all passengers to get off and take a sight- seeing trip through the city and has engaged sufficient privately owned automobiles for this purpose. Within the next week, road markers will be placed on all highways in Michigan, Norhtern Ohio, Northern Indiana, Western New York, Northern Illinois and sections of Ontario, show- ing the way to Detroit, to guide Le- gionnaires traveling by motor. It is expected that the first automo- bile parties will arrive in Michigan by the middle of this week. By Saturday night, convention headquarters expect around 50,000 Legionnaires to be in Detroit. From Saturday night until noon Monday, the big rush will be on. The high mark in attendance for the week of the convention is expected to be Tuesday, the day of the parade. Jasper Meecham, who has been as- sistant manager of the Tuller, has re- signed in order to accept an offer to become assistant to Ward B. James, general manager of the Hotels Winder- mere, in Chicago. Mr. Meecham joined the staff of the Tuller under .:anager Harold A. Sage two years ago, after having been room clerk of the Book- Cadillac. In April, 1930, Mr. Meecham was appointed credit manager and in August of the same year assistant man- ager. C. W. Reynolds, business pro- flavor, finer be satisfying And y the reputation enjoyed by this superior baking powder three generations ago has been hand- September 16, 1931 motion manager, and Edgar E, Pitts, of the business promotion department, will share the watch on the assistant manager's desk. H. R. Sorensen, who has been man- ager of the Albert, in New York, has been named manager of the Detroiter, to succeed Schuyler Forbes Baldwin. The Detroiter is a 720-room house and is operated by the Knott Management, Inc. Mr. Baldwin has been transferred to Knott headquarters in New Nork. Consolidation of the Economical Drug Co, and the Cunningham Drug Stores, Inc., both of Detroit, is fore- shadowed in tke recent filing of incor- poration papers for the Economical- Cunningham Drug Stores, Inc., with capital of $3,000,000 and 200,000 shares of no-par value common stock, Papers list the proposed new concern as drug- gists, chemists and pharmacists. Nego- tiations for the merger will be com- pleted within the next thirty days, according to Samuel H. Rubiner, vice- president of Economical Drug. The combined firm would have over sixty retail outlets and would have resources of approximately $2,000,000. In celebration of his 86th birthday, Henry H. James, owner of the Frank- lin Hotel, took a 1,700-mile trip and returned home Friday, feeling “‘re- juvenated and in good spirits.’ Mr. James visited his son, William at his home at Pelham Manor, N. Y. Re- turning several weeks later, he stopped en route to Detroit at Old Lyme, Conn., to visit a cousin, Nathaniel Ifall. He is making his residence at the hotel. Mr. James has lived in ed down to today’s granddaughters. The Cream of Tartar in Royal Baking Powder contributes extra texture and_ better keeping qualities in the finished cake. Recommend Royal and you'll consumer demand! Order from your jobber! September 16, 1931 Detroit since 1850 and is a member of the First Baptist Church and of the Detroit Light Guards. His family are pioneers of Detroit. The 40 per cent. amended composi- tion offer in involuntary bankruptcy proceedings against the Schoenfeld Co. has been accepted by creditors. The offer is payable 10 per cent. in cash and the balance by notes of 7% per cent. each, payable in three, six, nine and twelve months, respectively, following confirmation. Answer has been filed by Joseph, Harry and Abraham Leach, doing busi- ness as Leach’s Boot Shop, against which an involuntary petition in bank- ruptcy was filed, alleging that the co- partnership is solvent and asking for dismissal of the petition with costs. It is further alleged in the answer that general assignment for the benefit of creditors was not executed, as set forth by petitioning creditors, and that no act of bankruptcy was committed. There are many evidences that the automobile industry is moving toward leadership in the struggle back to pros- perity. As a first step it is accepting reasonably good consumer demand for cars as a means of cleaning up current stocks rather than as an excuse for accelerated production. This is destined to remain its policy until the arrival of the 1932 models late in the year. It will mean slim Fall production fig- ures, but company executives expect to make up for the decline later. Observers here can recall no previ- ous period when the automotive situa- tion was so full of paradoxes. One of these is that there is a seasonably good demand for cars despite the fact that new models are not far away and in spite of the likelihood that these cars will be considerably changed. Another is that, while every sign points to an exceptionally keen competitive battle, there is a strong co-operative senti- ment among the companies. One explanation offered here of the public’s willingness to buy present models with new ones just around the corner is that the individual car owner simply finds himself unable to drive his present vehicle any longer with economy and safety. Another reason for his willingness to buy is his con- viction that the industry never will offer greater bargains. With reference to what the new models will feature, it is taken for granted that the chief changes will center around the transmission and body design. In consequence, many purchasers are unafraid to buy now be- cause they think free-wheeling and syncro-mesh represent the present lim- its of transmission development. Also, while bodies may be changed, present lines satisfy those who must have new cars or spend a lot of money on their old ones. Evidence of the community spirit that exists in the industry was given recently in an advertisement signed by Alvan Macauley, president of the Packard Motor Car Co. The Macauley message, which urged those who could afford to buy cars, is looked upon as decidedly wholesome. That the adver- tisement mentioned the names of six cars, two of them competitors of Pack- MICHIGAN TRADESMAN ard, is regarded as significant of the broad spirit that will be helpful in meeting general business conditions. The name of Oakland-Pontiac must be added to the list of factories that already have surpassed production rec- ords for the entire year 1930. At the end of August, the company was 3,162 units beyond the total figure for the twelve months of last year. a What Is the Motive Mr. Ripley? In the Michigan Tradesman of Sept. 2, Montague W. Ripley, State Repre- sentative from ‘Whitehall, Muskegon county, appeals for space to advance arguments against the retail sales tax. There would be no use in replying to his arguments, as they are entirely the stock arguments used consistently in the Chain Store Progress which is the official publication of the National Chain Store Association, There is no explanation at this time as to the reason Mr. Ripley is taking it upon himself to start a public cam- paign against the retail sales tax. He, perhaps, knows what his motive is, but certainly they are not in the inter- est of independent druggists. Mr. Rip- ley -is a retail druggist. There are six retail merchants in the House of Representatives. Mr, Ripley is the only one who voted against the retail sales tax. The President, at that time, of the Michigan State Pharma- ceutical Association, J. Watters, of Saginaw, was a member of the com- mittee that called upon ‘Governor Brucker to urge the enactment of the retail sales tax. ‘Robert Turrell, of Croswell, ‘Secretary of the Association, not only called upon the Governor, but spoke in behalf of this bill at the pub- lic hearing before the House of Repre- sentatives. Clare F. Allen, ex-treasur- er of the Home Defense League and a member of the Michigan State ‘Board of Pharmacy, worked in behalf of this bill Erancis HH: Watt, First Vice- President of the Michigan State Phar- maceutical Association and a member of the Board of Directors of the Home Defense League, lobbied in behalf of this ‘bill. Dexter G. Look, for many years State Representative from Lowell, a retail druggist and chairman of the Druggists Association Legisla- tive Committee, worked actively for this bill, as did hundreds of other drug- gists throughout the State of Michigan. Practically every man mentioned above appealed to Mr. Ripley to sup- port this bill but he did not and now is actively campaigning for no appar- ent reason against the bill. The independent merchant may draw his own conclusions.—League Digest. —_~-_.. Greeting From Old-Time Newspaper Man. Grand Rapids, Sept. 13—You have not forgotten old doctor Smith—the political editor of the Democrat. Dur- ing the later years of his life he was afflicted with rheumatism. Entering his office one morning, he remarked, “Tf the Lord should order me to con- struct a hell, I would not fill it with brimstone, but would use rheumatism instead, because it would be more pain- ful than brimstone.” If the Lord should order me to con- struct a hell, I would use neither brimstone nor rheumatism—I would use neuritis. It would cause more pain than either brimstone or rheumatism. Prevailing hot weather thas caused much suffering. Arthur S, White. Be Sure to Attend the Annual Meeting Michigan Tourist and Resort Association Many very important subjects relative to boosting resort business for 1932 to be discussed, such as “Better Resort Special Train,” ““Week Sports Carnival,” “Pros and Cons of Tourist Rooming Houses,” etc. Detailed Program The banquet will be held at the Pantlind Hotel at 6:30 p. m., September 25. Lee M. Hutchins will officiate as Chief Banqueter. Big Talk Hon. Arthur H. Vandenberg, United States Senator from Michigan. How can we attract more summer visitors to West Michigan? The question of the private rooming houses for tourists. Pro and con? What can we do to better serve our guests? Are you taking full advantage of the busi- ness opportunities produced by your Tourist Association Advertising? It is requested that you be sure to attend this meeting, as it will have important bearing on tourist business and business methods in 1932. FAITH CURE ADVOCATED. After fully a year and a half of psychological treatment of our business ills and unemployment by leaders of the National Government and by some of our industrial leaders and bankers as well, the choice of “More Faith— Fewer Nostrums,” by Silas H. Strawn, president of the Chamber of Com- merce of the United States, for his National broadcast during the week was not regarded as a happy one in the eyes of many business men. The reason we are offered so many nostrums, according to the view which now finds wider acceptance in busi- ness circles, is because little effort has been made by our leading business or- ganizations to meet the situation with a sound plan. The National chamber, for instance, at its last convention was not at all concerned with immediate problems or relief steps. A committee has been finally induced to prepare a report on ways of dealing with unem- ployment, but chiefly, it is understood, to attack the “dole.” In his speech Mr. Strawn repeated the view that we will eventually emerge from this depression as we have from other crises. No one can question that assumption unless there is a world- wide breakdown of the present system. In other parts of his address there were declarations which will scarcely find such ready acceptance, as, for in- stance, his diagnosis that all of the troubles in England and Germany are due to be “dole.” His analysis of the distribution of wealth also did not square with what statistics we have. These inconsistencies, however, are slight compared with the much more important theme of “muddling along,” which is responsible for a major part of the problems faced in this and other countries. It is preferable, indeed, that business men and not the Government work out these problems, but the ques- tion raised on all sides is where evi- dence of real effort along definite lines and not just “muddling along”.is to be found, SERIOUS PROBLEMS AHEAD. Little change is noted in the general business situation this week, although sentiment is undoubtedly affected by the renewed slump in the stock market and the reductions or omissions of rail- road dividends. Discussion of the steps which must be taken to meet the Gov- ernment deficit is also a considerable factor in lowering sentiment, particu- larly in view of the drastic provisions announced in the British program. Basic activities are still losing ground as reflected by a new low for the week- ly business index. Steel prospects are reported as somewhat brighter, al- though current statistics yield no sign of improvement as yet. The resump- tion of operations by ford, while ac- cepted as a hopeful sign, is also open to the interpretation that no model changes are contemplated just now be- cause they would be wasted later on a dormant market. The industry is es- timating that output for the year will not go much higher than 2,800,000 units, although the last quarter is ex- pected to be better than the one now nearing its close. MICHIGAN TRADESMAN Commodity price movements con- tinue spotty. The Annalist weekly in- dex was fractionally higher last week, but Dun’s list of wholesale quotations showed a reduction in advances and about the same number of declines as in the preceding week. Purchasing agents are still committed to a policy of buying only for immediate needs and they find no evidence of real sta- bility as yet. Disappointment at the failure of business to go ahead with the advent of the active season is general, of course,, but it becomes increasingly manifest that political and _ financial uncertainty, rather than the actual con- dition of business itself, is largely to blame. Too many serious problems lie almost directly ahead to expect general enterprise to feel encouraged about going ahead. WHEN LEAVES BEGIN TO FALL Summer days are nearly over. With- in a few short weeks autumn will be here in all her glory. But summer dies slowly, even such a peculiar sum- mer as this has been, with several tre- mendously hot days, with countless sickening days of extreme humidity and with too little rain in August. Sum- mer always passes slowly. And one of the most pensive, not to say sad- dest, warnings of her approaching de- mise is seen in the progressively falling leaves. They strew woodland glades, they clutter yet embellish the sidewalks of the town and their swirl-born rows of rolls add grace to sweeping residential driveways. One by one and later in showering groups they patter and rus- tle down, audible to an attentive ear and a wistful spectacle for the eye. No wonder that they inspired a once popular song of sentiment. They are launched from their high estate by both wind and rain—impatient heralds of their, doom—but they are harvested by the wind alone, as though in penance for his previous haste. But down they must go, as decay loosens their hold on life and as ruthless gravi- tation calls them, A few types of leaf fall later than the rest, such as that whose deep red glorifies the oak. They unconsciously hang on to life, much as do certain types of humanity. They live on pret- ty well through autumn, whose foliage is her crown. But when the leaves begin to fall we think less of coming autumn’s splendor than of summer’s departure. We feel a little disconsolate and begin—such is our common nature —to balance the sweet things summer has done for us against the very trying things she has been doing to us. We forget to scold and begin to meditate. And, judging by the way the world’s affairs have lately gone, it is not such a bad thing to meditate. DRY GOODS CONDITIONS. -What little gain there was in retail trade after the holiday was checked by the sudden hot spell, which reduced sales in many cases to the low August rate. Most lines were quiet, although the demand for cheaper home furnish- ings was fairly good. School goods were also bought quite liberally and reports from out-of-town stores told of a better demand than was anticipat- ed on the better grades of Fall apparel. The Federal Reserve figures on de- partment store sales in August disclose a decline of 12 per cent. for the coun- Declines ranged from the Richmond and St. Louis districts to 17 per cent. in the Kansas City area. The New York stores held to the average of 12 per cent. The loss in dollar volume for the eight months by departmento stores throughout the country has been 9 per cent. For the first half of this month it is not likely, so retailers believe, that the August showing will be improved much. It is felt that the weather will be the determining factor by a large margin, since cool and brisk tempera- tures will greatly accelerate the demand for seasonal offerings. Otherwise even the appearance of new styles may not prove sufficient to stimulate buying to a satisfactory level. In the wholesale merchandise mar- kets the weather also, slowed down activity. The number of buyers on hand was considerably lower due part- ly to the holiday. Apparel producers find that a call has developed for the high-priced lines, which were rather neglected previously. Demands are still rather spotty, howevtr, and indi- cate merely that retailers have not had an opportunity yet to test consumer response thoroughly on the new of- ferings. try as a whole. 8 per cent. in TRADITIONAL FINANCING. For many of our pressing financial difficulties bankers must accept blame, although, of course, their responsibility must also be shared by those whom the speculation frenzy attacked before the 1929 collapse. When every one saw only larger and larger profits ahead it was not strange to discover that even responsible bankers were drawn into the wtirlpool. From another angle, however, the banks have not helped the situation any, and this on what are ordinarily considered very conservative. grounds. Their tendency and, in fact, their gen- eral rule is to extend liberal credit to old-established industries and com- panies with long earning records. By this means, it is felt, the utmost in safety is secured. But what of the effect on the gen- eral situation in industry? Are not some of our oldest industries antiquated in their methods, past the point of profit- able growth or subject to new competi- tion? Probably the chief reason for conditions in England has been this continued financing of industries which are backward and where a chronic state of overproduction exists. The banks have not only failed to have these plants modernized, but their in- volvement in such industries has prob- ably curtailed the help which they might give to newer and more profit- able enterprise. While the questions of overproduc- tion and modern and more efficient equipment most directly concern indus- try itself, ist should not be too much to hope that in the future the banks will give more study to them with a view toward cutting down on the funds September 16, 1931 that go into one line because of tradi- tion and are refused to another despite its possibilities of growth. QUALITY AND PRICE. Probably the most important mat- ter before retailers just now is the ques- tion of quality versus price. Not a few executives have reached the con- clusion that in the scurry to cut down inventories while prices were falling and to hold up volume, too much atten- tion was paid to price and too little to quality. There is almost a general movement toward trying to retrieve the situation as far as possible. In the discussion of price and qual- ity it may be remarked that a great many retailers suffer from a fixed idea that the two factors can scarcely ever be combined. The notion is quite wide- spread that what is cheap cannot be good quality. This has the effect of distorting the question, because stan- dards can be set just as well for low price goods as for those selling much higher, It is the well-reasoned view of some executives that a large part of the re- sponsibility for offering sub-standard goods in any price category may be placed on failure to “work with” manu- facturers. It is pointed out that buyers in their efforts to hold,up volume will purchase jobs which the manufacturers for one reason or another must sacri- fice. The reason generally has to do with inferior quality, If the store was working with its source of supply and suggesting not a reduction in quality but an increase, and fixing prices which consumers showed readiness to pay, then it is believed that a good deal of the “junk” now so freely passed on to the public would be eliminated. ENGLAND’S SPEED. America must be impressed by the determination and the speed with which Britain is meeting the almost revolu- tionary economic crisis that faces her. It is being done through the use of Parliamentary tactics that suggest the tules of our own old Czar, “Tom’’ Reed. Cloture, limitation of debate, re- striction of new bills, a ruling commit- tee and “orders in council,” all these devices are resorted to in order to drive through the “organization’s” bills for taxation and retrenchment. The job will be done and done quickly. That is where it differs from our own Con- gress. It could be jammed through the House but some hoary old granger from the South or clown Senator from the West would undoubtedly filibuster it in the Senate. Remember, do you not, the “little group of willful men” who tried to talk to death even our declaration of war against Germany? ern The automobile is partially to blame for the spread of hay fever throughout the country, according to the U. S. Public Health Service. Cars carry pollen which spreads the fever, the service explains. s saeneneeeemennseneee ee nal The wreckage still being washed up indicates the tide hasn’t yet turned. epee ee, “Dollar Bill” has been laughed at but not off. September 16, 1931 OUT AROUND. Things Seen and Heard on a Week End Trip. The consolidation of the American National Bank, the Home ‘State Bank for Savings and the Security National Bank into the new American Home Security Bank has been accomplished with less friction than is usually in evidence in such involved undertak- ings. In the nature of things there had to be prolonged negotiations and some controversy, but sober sense and financial saneness appear to have pre- vailed. The complete surrender en- forced on the stockholders of the Home State Bank is, of course, a bitter pill, but it is preferable to a 50 or 100 per cent assessment, with nothing to show for either stock holdings or assess- ment. The stockholders get nothing for the simple reason that the Home State Bank’s loss in its investment ac- count is actually greater than the stockholders’ paid in capital and the surplus. The three large clearing house banks have also played an im- portant and commendable role in bringing the three ‘banks together, and without the substantial financial guar- antees and contributions made by them, the consolidation could not have been effected. As finally consolidated, the new American Home Security Bank becomes a strong institution in an ex- ceptionally liquid position, The cap- italization of the American National and the Security National was each $500,000 or a combined capitalization of $1,000,000 with a paid-in surplus of half that amount. The capital of the new American Home Security Bank is to be $850,000 or a reduction of 15 per cent., and the surplus is to be $425,000, a reduction also of 15 per cent. On the face of it, therefore, the stockhold- ers of the two National banks are tak- ing a 15 per cent. loss in their invest- ments, but there will be a large un- divided and account, and a probable substantial apprecia- tion in the bond account, which will probably mean that the stockholders will find themselves eventually in a better financial position than ever. Un- questionably, the consolidated bank, with its more than 20,000 depositors and over $8,000,000 in deposits, will be in a better position to earn dividends for its stockholders at an early date than the three smaller separate banks. As the original par value of American National stock was $100, each stock- holder receives eight and one-half shares of the new American Homie Se- curity $10 par value stock for each of the old. ‘As the Security stock was $20 par value, each shareholder re- ceives one and seven-tenths shares of the new stock for each share of the old. The new bank is to be a member of the clearing house. Its headquarters on Campau Square in the tower clock building is one of the oldest and best bank corners in the city, and should be of especial value to the new insti- tution because it will have no branches, profits reserve A notable feature of the situation is the action of Mr. John W. Blodgett in stepping into the new organization and assuming the position of director. Few men with from $25,000,000 to $50,- 000,000 would care to come to the MICHIGAN TRADESMAN recue of 16,000 depositors whose in- terests were in jeopardy, which renders his action all the more commendable. By so doing he not only puts hope and courage into the hearts of those who have met and surmounted disaster, but he gives the new bank a character and standing it could obtain no other way. The Blodgett millions, accompanied by the Blodgett presence on the board and the reputation Mr. Blodgett has always enjoyed for allying himself with suc- cessful undertakings, will cause the new bank to take high rank in Grand Rap- ids and Michigan. Mr. Blodgett did a great thing for Grand Rapids when he conceived the idea of creating Blodgett hospital as a memorial to his mother. He carried his large plans into execution regard- less of expense and gave the commun- ity an institution which will cause un- counted sufferers to bless his name for time and eternity. After such a service to the city of his adoption it was only natural that he should do what he has done to place the banking situation of Grand Rapids in a commanding posi- tion by saving many thousand depos- itors from loss and enabling Grand Rapids to continue the reputation she has always enjoyed of never having witnessed the failure of an organized bank. I have, of course, met with the usual experience in undertaking to give my readers accurate information regarding the bank The officers and directors have, to a great extent, been actuated by the injunction of silence and have refused to give out any information direct while the nego- tiations were in progress. Very nat- urally, they talked to their close per- sonal friends and the latter talked with me. Second hand information is never quite so trustworthy as first hand in- formation, depending on the imagina- tion of the go between. Several state- ments I made in connection with the negotiations weeks ago were brought into question by a director of one of the banks concerned, but are consolidation. two now confirmed as absolutely correct. My old associate and assistant on the Tradesman for many years, the late Lewis J. Stuart, used to say that ‘the trouble with many men is not that they don’t know what they are talking about, but because they know so many things which are not true.’ The man who gave expression to that utterance was certainly a philosopher, as well as a trained and dependable writer. newspaper IT am told that when Charley Gar- field entered the dining room of the Rotary Club last Thursday, for the first time since last spring, every mem- ber present rose to his feet and cheered him to the echo. It is fine to be a man of the Garfield type. It must be equally fine to know that a life of rectitude and kindness is appreciated -by one’s fellows. It is getting very common nowadays for penny-a-liners to write books about Washington life and the great and near great men who function in some department of the Government service. Of course, each person described by the varmints, who are understood to be Washington correspondents of the great daily papers of America, is rep- resented by a cartoon which tends to bring the person into ridicule in keep- ing with the description of personal failings or peculiarities resorted to by the writer. I have no particular ob- jection to the preparation and sale of such trash, but when it comes to hand- ing out outrageous caricatures of the President of the United States, I think these garbage gatherers are going al- together too far. The first citizen of the Republic should be exempt from such attacks, at least so lone as he sits in the seats of the mighty. To call attention to his shortcomings in cold type is bad enough, but to present his features and anatomy in distorted lines shows a lack of respect which should not be tolerated in a Republic, any more than it is permitted in a archy. mon- It is bad enough for our Chief Executive to have to stand the vilifica- tion and abuse of every disappointed political opponent without being handed down to history office secker and as a deformed or decrepit individual, as the caricaturists have done ever since the administration of Washington. It strikes road that there for the me are MOre stands sale of fruit and vegetables this year than any previous scason. There can be no law enacted or enforced preventing a farmer from disposing of the products of his own farm or garden in the county in which he lives and in the case of who have men served in American or foreign wars I think even the county limit is erased. The only embargo the State can place on such traffic is to enforce the law against the products. sale of inferior This is a hard thing to do because of the lack of a sufficient num- ber of employes in the health depart ment to cover the ground and make a careful inspection of all stands where products are offered for sale by farm- ers. My observation, based on twenty-eight miles of travel every day from our country home to the city, morning and night, and usually about 160 miles on our Saturday Out Around is that the products offered for sale by the farmers are inferior in quality and priced higher than the goods sold by regular grocers in the cities and towns, so there is little incentive for the dis- criminating buyer to patronize the stands. On the face of things it looks as though the fruit rejected by the _grocers was taken back home and plac- ed on improvised stands in front of the The difference tween the offerings of the grocer and the farmer is very marked, especially in the case of peaches and muskmelons at this time. own farmer's. home. be- The grocer displays his fruit on the shady side of his store or in a display window which is shielded from the hot rays of the sun by an awning. The farmer displays his of- ferings in the hot sun and makes no effort to prevent them from being the prey of flies and other insects and the dust of the road raised by passing 9 Until the farmers learn how fruit with greater care and more regard for sani- tary vehicles. to handle their displays the small business they do will not conditions amount of cut much make in the aggregate or 1 very serious inroads in the volume of figure any the regular merchant. I have been financial asked by a leading gentleman of Grand Rapids to refer to the action of bank many depositors—especially in the savings departments—in drawing their money out of the bank and depositing it in safety deposit boxes, usually in the same bank in which the deposit was placed. This practice is doing much to prolong the era of depression. It hurts the depositor because he receives no interest on his frozen money. It hurts the bank, curtails the amount the bank has to loan for leg because it mate purpeses. It hurts the people be- cause it renders it almost impossible for them to secure ‘the loans they need ‘o meet their legitimate requirements. It is to be hoped that man of commanding influence in this and ever, every other community will use his best en- deavor to talk the people out of this foolish, short-sighted and unbusiness- like policy, Of course, this there is another angle to matter. A man who is building a house or barn or garage. for instance, feel must may that he keep his savings liquid, so as to have them where he can put his hands on them in case the bank should find it neces- sary to suspend its functions tem porarily or throw the 90 dav limit around its savings deposits. Probably the percentage of this class of de- positors is not large. Another class is composed of those who are husband- ing their funds until thev are satisfied bottom is reached in the stock market, when they can jump into the market and invest their all in ties, favored securi- [t is astonishing how many friends one can acquire, and with how little effort the list can be increased, renew- ed and extended if one is of a friendly and gregarious disposition, neither so rich, successful and fortunate as to ex- cite envy, nor so poor and unhappy as to be an object of commiseration. and thereby a tax on the sympathies of others, They are not made, or extended, by conscious effort or by artificial aid, they come freely and spontaneously or not at all. Anyone who deliberately cultivates the making of friends, as one would grow flowers, is very apt to be disappointed in results, because he ex- pects and demands too much. In or- der to have a satisfactory group of them, he must neither pay lavishly in favors, puttting them under an irksome burden of obligation, nor must he try to utilize them for his personal or busi- ness advantage. He should be content neither to give to nor take from his friends that which will make him or them the poorer, either in spirit or purse. The things that count for real and enduring friend- ship are not measured in gifts or favors Fenner nae SE ARAN 10 but rather in kindliness of spirit, which being given out freely, helps the giver as well as those by whom it is received, the obligation being mutually borne with joint profit and satisfaction. Not only must a friend bear a friend’s infirmities, ‘but he must be tolerant of his sometimes exasperating virtues. He must be willing, for friendship’s sake, to accept people as he finds them, not expecting in others that perfection of character which he is conscious of lacking in himself. It is net necessary, in order to have many friends, to sacrifice one’s convictions, or to be all things to all men. It is essential to friendship that one should find a point of contact, sympathy, or understanding. This is not difficult, since human kind are, after all, very much alike, and it is accomplished, not intentionally, but intuitively and natur- ally, chiefly through a willingness to be cheerful and tactful and to show friendly intentions and interest and a kindliness of disposition. There are degrees in friends, rang- ing from the basis of casual meetings to the standing born of old acquaint- ances, thorough knowledge, confidence, trust, and the ‘belief that, under all cir- cumstances, certain of them can be de- pended upon to remain steadfast, in good or ill repute, during both fair and foul weather. There are very dear, ciose friends, old friends, kind friends and there are just friends; with friends passing on through changing circum- stances out of life’s orbit, either into other planes of living or, more irre- vocably, into another and as yet un- known world. There are friends young and old and middle-aged, some of many years’ standing, some made but yesterday. The procession passing into, through and out of one’s life, in its course from the cradle to the grave, is constantly changing, yet always of the same sig- nificance. Some are met daily, some are seen but rarely, and others were created in the passage of a journey, probably never to ‘be seen again in this life, yet ever remembered gratefully and pleasantly. All have contributed to the satisfaction and happiness of living and, if they be really friends, have received, in exchange for what they gave, an equal benefit. E. A. Stowe. ——_++>——_ Recent Business News From Ohio. Portsmouth—Production at the plant of the Selby Shoe ‘Co. continues at top speed, according to statements of offi- cials. Within the three weeks ending Aug, 15 more shoes were turned out of the Selby factories than during any like periods in its history. ‘During the past sixty days more than 600 old em- ployes have been recalled. Salesmen on their territories are reporting much better business. Columbus—Harold F, Mechem, aged 40, who had been managing director of the Enna Jettick Boot Shoppe at 5 East Gay street, for the past eighteen months, died from cerebral hemorrhage after a few days’ illness. He came to Columbus from ‘Nelsonville, where he had been engaged in the retail shoe MICHIGAN TRADESMAN business. He is survived by his wife, a son, a daughter and father. Toledo—E. Wilbur Hoskin, son of the late Walter W. Hoskin, will suc- ceed his father as president of the H. M. & R. Shoe Co. Mr. Hoskin said the business would continue under the policies established by the company during its thirty-eight years of exist- ence, Wellsville—John E. Abdalia, 60, for many years engaged in the dry goods trade here died after a short illness. Cleveland — Involuntary bankruptcy proceedings have been filed in the U. S. District Court here against Jacob Wolf, trading as East Akron Cut Rate Store, by Attorney Nadler, represent- ing Big Seven Garment Co., $152; U. Shoppe, Inc,, men’s wear, list assets of $4,087 Cleveland—Leo’s Toggery and liabilities of $8,324. There are thirty-six creditors with unsecured claims. Akron—Dan Magilavry, men’s fur- nishings and shoes. A composition offer of 25 per cent. has been made to creditors in this bankruptcy case and Floyd A. Rees has been appointed dis- tributing agent. Cleveland—Albert I. Tobias, trading as ‘Tobias Textile Co., dry goods. Schedules filed in the U. S. District Court here list assets of $13,213 and liabilities of $26,050. There are sixty- eight creditors with unsecured claims. Columbus—In the matter of Joseph Bornstein, operating as Bornstein Art Mr. John W. Blodgett S. Cap Co., $321, and Superior Hat Co., $30. Toledo—Sanford P. Selby, 77, a brother of the late George D, Selby, founder of the Selby Shoe Co., of Portsmouth, and at one time credit manager of the Selby company, died at his home here recently. He had been in failing health for several years, but his death, which was caused by heart trouble, was unexpected. He came to Portsmouth in 1905 to take up his duties as credit manager. Later he moved to Toledo and became president of the Whitehouse Stone Co. He leaves his wife, a son and a daughter. Ashland—The U. S. District Court at Cleveland has appointed F, D. Schell receiver in the bankruptcy case against Morganstern, Inc., department store. Schedules list liabilities of $16,302 and assets of $9,721. There are 195 unse- cured creditors, with none having a claim of $500 or more. Craft Furniture Co., in which a peti- tion in involuntary bankruptcy was filed in the U.S. District Court here by Attorneys Watson, Davis & Joseph, the stock was appraised at $2,154. Sale of the stock was ordered by the court and Receiver T,. O. Ebright sold it for approximately $2,400. The accounts receivable, appraised at $3,000, are be- ing collected. Liabilities amount to more than $8,000. Cincinnati—Word has been received here of the death recently of I. W. Frohlichstein, who for 32 years was a member of the sales force of the Held- man ‘Clothing Co. Mr. Frohlichstein covered the Texas and Oklahoma ter- ritory for the ‘firm, Funeral services were held in St. Louis, Frohlichstein made his home and were attended by Julius Schild, vice-presi- dent of the Heldman Clothing Co. Williamsburg—The Sullivan Shoe Co, reports that it has opened a fitting where Mr.. September 16, 1931 department in the factory building at Batavia, formerly occupied by the Overall Manufacturing Co. The plant here is being operated with three eight hour shifts. Norwod—Leo Kahn, trading as Kahn’s Young Fellow Shop, retail men’s furnishings, 4168 ‘Main avenue. Voluntary bankruptcy schedules list assets of $3,598, of which $2,400 is stock in trade, $650 machinery, tools, etc., and $300 vehicles. Liabilities are $11,387, of which $4,943 is unsecured. ——_++ + ___ Unhealthy Teeth as Cause of Diseases. Public health activities coupled with modern scientific preventive methods have been responsible for the notice- able decrease in a number of the chil- dren’s disseases. But with all the great progress that has been made in this connection, the general hazard is still too great to be personally dis- regarded. The first line of defense having been erected in the form of vaccination, toxin antitoxin and control of public water and milk supplies; the second, represented by general vitality, should follow as a matter of course. It is a well-known scientific fact that, speaking generally, the healthier the body the greater its ability to ward off disease, or the more able success- fully to wage battle with it, if over- taken. And this medical axiom ap- plies equally to and oldsters. Unhealthy teeth in the mouth of the child are quite likely to affect its general well-being and make it sus- ceptible to killing Not to mention the unhappiness, if not actual misery, which is likely to attend such a condition, Parents therefore should need no further argument to convince them of their duty to see that the baby teeth are properly cared for. First teeth that are permitted to decay is evidence of an unjustified speculation on the par- ents’ part. Nature insists that the young teeth be properly nourished, cleaned and repaired if in need of it. Not to follow this rule is distinctly inviting trouble. The sooner the public can be made to understand the vital importance of bestowing in terms of nourishment, cleaning and dental service, as much care upon the baby teeth as should be given to the final set, just that soon but no sooner, will the power of the children’s diseases and many maladies of, later life, be removed in hundreds of thousands of cases. Dr. C. J. Hollister. ———_.- > Men’s Summer Fabrics Active. The success enjoyed by men’s stores on strictly Summer suits during the past season and the fact that they in- tend to give more attention to such departments during next year are being reflected in the fairly sizeable orders which clothing manufacturers are now placing for flannels and tropical wor- steds, according to reports. While the latter cloth lost some ground to linens this Summer, the very low prices which have been made are expected to place them in a better competitive position and the outlook is fairly good. Flan- nels are also forecast for an excellent season. youngsters diseases. September 16, 1931 MICHIGAN TRADESMAN 11 el a On SS en = 7 OnenRRaNCEINNCineeemeien es re ‘ =a = = S\ennt xs wee \ 3\ 2\ See Sw = Tee rere esc ee > i =3\' s\ EN =A) = NI = = ita : —— ed 2° Sg SS ee N S\erbi\ SAS a eS Ss Oak = ee eee =e > Teh ao a 7? ‘ SSa i ete z aS : : SSS eee, 4 Vies lard law 1S 4 Wed SE > ne nn ee yy ee —— T 7 7 y 7, ) s MH / 3) MS, . 57 J ra as é (Ms a7 37 OP sey> on St ; = e 37 Tey SB; = = \ v= = ay any 2 Sy ae Tee tenn Acie hcl 3 =, amen ay <= iq "F 2, 3 = = =e . — > > ES eT wal Se y =a >? elem = locas § seb ccuns — — 4 {sam | Saas aa, a aspen , a , HT - my A | SANG BR -| Me Pm ee ey list 106, iNEE Miike tae) Vee ; >a sie f Wid | ure" \ ia rT j POUR) SS | eee IZ ft fin z al nama : E | eee On 2 THINK ABOUT. Who will manage my affairs... my way... after 1 am gone? UNIT OF GUARDIAN DETROIT UNION GROUP e @ e e@ INC. Who will invest my life insurance? Who will re-invest the proceeds of my securities when they mature or are sold? Who will pay taxes? Who will collect rents? All of these questions and many more are settled by making a will and naming as EXECUTOR and TRUSTEE the 12 5 FINANCIAL Proposal To Spread Work Increases Inefficiency. Labor leaders repeatedly make the accusation that the rest of society is unsympathetic with the problems of the working class, and it must be ad- mitted that at times there appears to be some justification for the indictment. In no small degree, nevertheless, this lack of sympathy is the result of the low quality of the public discussions of those accredited as the official spokes- inan of labor. Everyone doubtless will be able to recall several examples of statements by labor leaders which aroused a spirit cf antagonism. There were numerous illustrations in the speeches delivered labor day, One talk especially stood out for the baldness with which actual facts were disregarded as well as for the shallowness of the reasoning in- volved. In this speech it was stated that “i is conceded by all who are willing to give an honest expression of opinion” that a shorter week should be “speed- ily introduced” if our workers are “to find sustaining employment.” Further, that “there is no longer any hesitancy on the part of men and women whose valued to make a flat favor of a five-day opinions are declaration in week,” Just the opposite of these statements would be more nearly true. Each in substance is a declaration that every- one who will give an “honest” opinion or whose opinion is “valued,” acknowledged the view that the salva- tion of labor is dependent upon creat- ing more jobs for getting the same amount of work done. has this speaker main- tains in effect that the old “lump of work” doctrine is vow generally ac- cepted. The actual fact is that this doctrine has not enjoyed the intellect- ual support of a credible economist for generations. Rather it has been view- ed as logically indefensible, short- sighted, and contrary to the interests of both employers and employes. In other words, No profound thought is necessary to recognize that decreasing the efficiency order to make jobs for more workers involves waste in the economic system. From this the in- evitable conclusion is that society as a whole must be worse off than it would be if the maximum efficiency of labor was maintained. Anyone who con- tends otherwise must also be willing to admit that the predatory activities of gangsters are a benefit to the social or- of labor in eanization, Raising the standard of living of the class is dependent upon the efficiency with which produce goods. Labor, capital, management must all contribute to this efficiency, and to the extent that if any of these fail there will be less to distribute. At present the laboring class in many instances is getting the short end of the bargain, it is true, but the solution for this is not to be found in plans which will raise still further the costs of pro- duction. On the contrary, what is needed now is a reduction in the cost of production. working and - which, if we are able to MICHIGAN TRADESMAN Capital is taking its losses daily, as evidenced by reductions in dividends. Management, too, is being forced to accept lower compensation, In neither of these are the reductions accomplish- ed without ‘hardship and suffering, and both.the owners and managers of in- dustrial organizations will welcome a return of prosperity just as avidly as laborers. Spokesmen for the working class sheuld recognize this and co-operate in all attempts to end the present period of readjustment instead of making the problem more difficult by proposals followed, would lessen the of labor. Ralph West Robey. [Copyrighted, 1931.] Long-Term Credit Should Be Used. Only the ‘belief that banks possess an inexhaustible ability to lend and that they may grant an al- most unlimited amount of long-term credit with perfect safety can account for the reported proposal to have the commercial “rescue” the real estate market. As a matter of fact there is far too much commercial bank credit in the efficiency commercia! banks real estate market now. There is too much for the good both of the real estate market and of the banks them- selves. This is one of the major causes for the present plight of real estate and it also has been one of the most important causes for bank failures in this country during the past ten years. It is little short of silly, therefore, to consider real estate by commercial banking support. It would be about as sensible to propose “rescu- ing’ an inveterate drunkard by keep- ing him intoxicated. Real estate is, of basis for credit, and which safely may be amounts to several Only a very small preportion of however, should come from the com- mercial banks, for there are short- comings in loans in real estate which are very important from the point of view of these institutions. The first of these is that the loans almost always run for several years, or at least for a period far in excess of the time for which the banks will have the use of the funds which it lends. Secondly, the loans are neither liquid nor shiftable, with the result that once the bank gets into this field its fund cannot be recovered for a long period either through collecting the debt or through shifting it to other lender. Any commercial bank can carry with safety a small volume of such non- liquid, non-shiftable loans, if they are made on a conservative valuation of the security. In the case of real estate, nevertheless, many of the loans have been made on the basis of grossly in- flated values. With the decline of real estate prices to a somewhat more reasonable level these loans in many instances’ have be- come uncollectable because the drop in values has left the loan substantial- ly greater than the amount which could be realized ‘by seizing ‘and selling the property. It is probable that in many sections of the country real estate values are “rescuing” course, a proper the aggregate loaned on_ it billion dollars. this, some values in now depressed below their real worth. The solution for this, however, is not to be found in plans which will weaken the commercial banks still further, but, eranting that further credit is needed, through long-term capital. This long-term capital from private investors and institutions which are not subject to demand with- drawals. Whether it is concentrated in special corporations is a minor point, The consideration is that with the produc- must come important harmony LET US HELP YOU SOLVE YOUR INVESTMENT PROBLEMS — PHONE 4774 — FETTER, ‘( URTIS& ETTER Investment Bankers and Brokers Grand Rapids Muskegon September 16, 19381 Investment Bankers Change of Corporate Name =p & Boyle O Mid~ West Securities Corporation Investment Bankers DETROIT GRAND RAPIDS hth Vissoas 4212} = = 4 = = 4 = 4 = = S = = 2 = = = = = = 4 = = = = = = = = = = = = = = = = ® = enton, Davis = ? = = = Pa = = = = = = = = = = = Fy {61 TECLTULUTET TUCO TTT TTT EE Lf West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services... OLD KENT BANK 2 Downtown Offices 12 Community Offices JOHN A. KELLEY & COMPANY INVESTMENT BANKERS and BROKERS 1004-05 G. R. National Bank Bldg. GRAND RAPIDS, MICHIGAN Telephone 4677 GRAND RAPIDS 507 Grand Rapids Trust Bldg. 81201 LA LAGEISTERT ee we : Investment Bankers MUSKEGON 613 Hackley Union Bldg. 25749 September 16, 1931 MICHIGAN TRADESMAN 13 tivity of the property must be main- tained. It is to the maintenance of these values that the “rescuers” object. They want the old inflationary values re- stored, A few banks probably. will welcome any plan with this as its ob- jective. 3anks with wise manage- ments, however, will view all these plans as open invitations for later dis- aster and will have nothing to do with them regardless of the official posi- tions of their sponsors, Ralph West Robey. [Copyrighted, 1931.] na Present Law of Double Liability Is a Farce. As a protection to depositors the double liability of owners of bank stocks is largely an economic fiction: Attempts to collect assessments from stockholders after banks have failed have become such a farce that the whole plan either should be discarded or else strengthened in a way that will make it of some real value, In almost all of the large number of bank failures in this country during the past ten years it has been impossible to collect more than a small percent- age of the total amount due under the double liability provision. The most liberal estimates in the case of the current assessment on the stockhold- ers of the Bank of United States place the amount which will be secured at FQ per cent. of the total which should be available. Since this is the general situation there is little to be gained ‘by keeping the provision on the statute books in its present form. To do so gives a false sense of security to depositors, and also tends to lessen the scrutiny of bank commissioners, Depositors in the final analysis have to bear the burden of the inability to collect the amount which the law pro- vides should be paid by stockholders in case the bank gets into difficulty. This weakens the confidence of the public in the banking system and leads to much questioning of the ability of those in charge of enforcing the laws to keep the banks in satisfactory shape. 3ank failures, in other words, as- sume a significance which they would not have if the double liability afforded the protection which is claimed for it. Bank commissioners, too, if the double liability were a reality, would have a substantially greater margin in which to permit weakened institutions to at- tempt ‘to restore their solvency. Finally, the double liability imposes an obligation upon some stockholders which will be met, while in other in- stances the obligation will be escaped because the stockholders have no assets upon which a levy can be made. The present law, then, is unsatisfac- tory from the point of view of de- stockholders, and The only positors, solvent bank commissioners alike. ones who gain by it are those who dodge assessments, such as by form- ing a corporation for the exclusive pur- pose of holding the bank stock and then making certain that this organ- ization does not have any other assets which might be seized, A solution of the present difficulty is simple. All that is needed is super- vision over the stockholders of bank stocks. If it is proposed to make all stockholders double hable, then no one should ibe permitted to own bank stock unless his assets are sufficient to make possible the collection of such an ad- ditional amount in case of necessity. One effect of such a change would be to limit the lHsts of stockholders in our banks, This, too, would be a valu- able contribution. Bank stocks do not pay high rates of return, and the his- tory of the past ten years indicates that careful analysis is essential if one is to obtain any high degree of safety. Under these conditions it would be much ‘better for all concerned to limit the purchasers of bank stocks to those who can furnish assurance, by bond or otherwise, that they will be able to meet any assessments that may be im- posed, Ralph West Robey. ['Copyrighted, 1931.] —_+-~+___ Fundamental and Technical Factors. The fundamental side of the market can be stated as those factors which concern the underlying value of stocks, The technical side is those factors which influence stocks without regard to fundamental considerations. A trader operating in the market is con- stantly buying and selling; therefore, it follows that if he could predict the moves, the length of them, and the particular stocks, it would ‘be a very easy matter to become successful, but it: a short period of time his trades would influence the market and defeat his own plans. In trades and actual practice there is a great deal of difference and a care- ful study may still prove wrong. Con- sequently, there are no rules which are infallible. If one could master a few, the student of the technical side of the market could ‘become more successful than the average trader. However, he must not forget the fundamentals, The most natural technical factor is the law of supply and demand. If a stock has been in the long buying movement there will be a great deal of stock overhanging the market. The average day trading is done mostly by traders, consequently, his position is for the short swing. This accounts for the alternate rise and fall in the market. If the stock has been depressed for a long time, the traders will have to cover at some future date. Therefore, as a natural conclusion, a rapid move must be followed by a re- action; a rapid decline ‘by a partial re- covery. The longer the original move has gone either way, logically inter- prets a more rapid rise or fall, depend- ing upon the previous move. There is no set rule to .interpret these moves; however, they are usually indicated by irregularity, heavy trad- ing, and many false starts, Reversal of the new movement is usually one- third to one-half of the previous move- ment. If more than this, it usually in- dcates a long swing in that direction and that the major movement in: one direction is over and a reverse action will probably develop into a new major movement. Jay H. Petter. ——_+~-++___ ; The Reason. Margaret could have married any- body she pleased. Then why is she still single. She never pleased anybody. GRAND RAPIDS NATIONAL BANK Established 1860 Incorporated 1865 Nine Community Offices GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank SO TT I I I I I TT I ST TT I TE I TT IT TT BUSINESS INSURANCE The best insurance for your business is a connection with a strong bank which is ready with its support in emergen- cy, and its co-operation in the hour of opportunity. The GRAND RAPIDS SAVINGS BANK, is such a bank, STRONG enough to protect you, LARGE. enough to serve you, SMALL enough to know you. We invite your account, Business or Personal. GRAND RAPIDS SAVINGS BANK “Me Bank Where You Feel at Home” 17 Convenient Offices a a a a ee a a ae ae ee ee ee ee ae ee ee ee ee a e 14 THE TRAIN OF TO MORROW. Improvements Which Must Be Made By the Railroads, Ernest Elmo Calkins recently point- ed out that the crucial weakness of the railroads is their lack of understanding of the problems of consumption. The telephone companies charge a very high tariff for their services, but there is no effective kick on the part of the consumer, because they are always a few years ahead of the public imagina- tion in the matter of service. By con- trast, the railroads are years behind. The public wants speed, economy, comfort and beauty in transportation. If the railroads cannot find some way to supply all four of them, the public will find new ways to travel and steel rails will become as obsolete as canals. Airplanes, automobiles, motorbuses, satisfy one or more of these demands. Can the railroads meet their competi- tion Can railroad trains be at once faster and more comfortable, more beautiful, more pleasant to ride in, and at the same time meet the penny-a- mile automobile in price? The answer is a decided yes, pro- vided the railroads take a hint from the utilities and industrials and put con- sumer-engineers in command. My guess is that a consumer-engineer would consider even the most up-to- date locomotive a rather clumsy instru- ment for the attainment of economical speed. Mechanical engineers would bear him out in this. Look at the en- gineer, craning his neck out of a side window at the rear end of the enor- mous machine he is driving. Tradition has taken such a hold on steam loco- motive design that no builder has yet had the courage ito put the engineer up front where he can see the track. The one exception is the Union Pacific’s locomotive, which was built to run backwards. We might as well begin redesigning our train at the front, where we will put two windows for eyes, heated by embedded electrical wires against ice and wiped by windshield wipers. The engineer sits comfortably in an air- plane type seat. Electric light signals flash “all aboard” when all doors of the train are shut, In the two mir- rors of his periscope he can actually see that all is well to the rear of his train without ‘turning his head. He touches the control with his finger tips. Soothly the long train attains a speed of 120 miles an hour. Impossible? Not at all. Ifa Henry ford of railroading were to command his engineering staff to-morrow to lay plans for a ten-hour train from New York to Chicago, they could set to work with plenty of engineering prece- dent. One of the ‘first things they would think of is wind resistance. They would probably call in Dr. O. G. Tietiens, of Westinghouse, who has been experimenting with streamline locomotives in a wind tunnel. They would no doubt examine the plans of England’s “hush-hush” engine, sheath- ed and streamlined for economical speed between London and Scotland, and they would investigate Professor Kruckenberg’s cigar-shaped aero-€x- press locomotive in Germany, which runs well over a hundred miles an They would redesign existing hour. rolling stock to eliminate all possible air resistance. Windows would be flush with the outside, to eliminate air pockets. The observation car would have roof and sides of curved, shatter- proof glass and would taper off at the rear, The biggest problem would be to lessen the dead weight. Hitherto the greatest obstacle to accelerated sched- ules has been that the rails would not stand the terrible punishment of heavy trains ait the higher speeds. So our engineers would specify aluminum al- loy construction throughout the train. After years of research, the Aluminum Company of America thas developed units for an all-aluminum railroad coach, and some of these units are al- ready being incorporated into cars by the American Car and Foundry Com- pany. With lighter weight, faster stops and starts can be made. Another advantage of aluminum construction is the possibility of lowering the center of gravity, thus lessening the danger of tipping and derailment at high speds. Lastly, walls of aluminum re- flect 17 per cent. of the sun’s heat, a great aid in regulating temperaiures within cars. The development of the Packard Diesel airplane engine and the New York Central Diesel locomotives gives some idea of the kind of motive power that will be employed in the train of to-morrow. At any rate, there will be no smokestack, If coal or oil is used, the smoke will be carried in a V shaped channel along the top of the boiler and discharged well to the rear of the operator. Let’s sketch some of the most ob- vious improvements in the train in- teriors. The consumer-engineer has a positive abhorrence of consumer dis- satisfactions, and one of his first de- crees would be to install weather con- ditioning machines in every train. Placed up in the front of the train, -with the air intake ahead of the dust and smoke created ‘by the ‘train itself, the “weather machine” filters the air, provides it with moisture or dries it, heats it or cools it as needed . All win- dows would be sealed (no screens, no dust), Passengers would be rested and refreshed by their journey. The old-fashioned Pullman and coach seats are still the last word in discomfort. ‘There are glaring lights, ugly decorations. In the last few years Europe has pulled far ahead of Amer- ica in the decoration of deluxe trains. If a really modern railroad train were to be built in America, the seats would have reclining backs and overstuffed upholstery. The new permanent par- titions between sections would be re- tained and incorporated into the archi- tecture of the car, Instead of the old dark mahogany, light neutral colors would ibe introduced to give an air of spaciousness and restfulness. Indirect lighting would replace the glaring ceiling lights. In the dining car, walls and ceiling would be of sound-absorb- ent acoustic board, decorated in alum- inum leaf and gray. Molding and ac- cessories would ‘be in natural aluminum and chromium plate. Chairs would be aluminum. The overhead lighting would be indirect. Through the elim- ination of all unnecessary decorative detail a restful simplicity is attained. MICHIGAN TRADESMAN wondered why the railroads have not done better The writer has always by their club cars, which are dull, stuffy and neither very comfortable nor very pleasing in arrangement. In- stead of the usual chairs strung along the wall, furniture would be designed for informal arrangement in informal groups so as to offset the mechanical regularity that of necessity rules the rest of the train. The seats would be well upholstered with overstuffed cushions, The decorations would be extremely simple, yet by their subtle color harmonies and skillful blending of structural units would enhance the sense of luxurious well-being of the passengers. There would be exceed- ingly narrow uprights between the windows, so that the entire car be- comes almost a glass-enclosed obser- vation car. The lighting is again in- direct, according to the most modern usage. Among various devices for the amusement and refreshment of pas- sengers might be soda fountain, built- in radio, television, wireless news ticker and telephone connected by September 16, 1931 wireless to the wire telephone system (already an accomplishment on_ the Canadian National). It isn’t hard to see that the rail- road’s prosperity might be extended for many years if they were really up to date in speed, economy, comfort and beauty.—Egmont Arens in Adver- tising Arts. —_> >> Seasonal Call For Carving Sets. Interest in late Fall merchandise dominates the buying in the whole- market, where calls for and holiday specials were numerous. Retailers who held off buying carving sets and similar goods during August are now asking for merchandise for immediate deliv- ery. Outstanding in the purchasing to date is the strong preference shown for imitation cowhorn-handle carving sets to retail from $5 up. Stag-handle sets, which led in demand last Fall, are second choice this year and the white bone-handle types are being neglected. Prices average from 5 to 7 per cent. under those of 1930. sale cutlery regular goods For fastest service, give the operator the telephone number of the person you are calling, which can be obtained from “Information” MICHIGAN BELL TELEPHONE ¢O. Long Distance Rates are Surprisingly Low FOR INSTANCE: for $ 125 You can call the following points and talk for THREE MINUTES for the rates shown. Rates to other points are proportionately low. Day Station-to-Station Rate TERRE HAUTE, IND. $1.25 oes MANISTIQUE _______ 1.25 Rapids AKRON, 0... 1.20 es Sv. 100ACE. 1.20 PEORIA, ILL. _______. 1.20 CHEBOYGAN ________ 1.15 Sree 1.10 The rates quoted are Station-to-Station Day rates, effective 4:30 a.m. to 7:00 p.m. :-: Eve- ning Station-to-Station rates are effective 7:00 p.m. to 8:30 p.m., and Night Station. to-Station rates, 8:30 p.m. to 4:30 a.m. or less, between 4:30 a.m. and 7:00 p. m. September 16, 1931 MICHIGAN TRADESMAN MUTUAL FIRE INSURANCE Terrible Consequences of the Nation’s Fire Losses, In all the talk about business de- pression, about the reduction of values, about restricting losses, have you heard anyone say anything about the billion dollars in money we pay yearly for fires? Half a billion for property damage and another half billion for fire fight- ing machines and men. A billion dollars is a pretty big bill for a nation to pay when it is com- plaining of being hard. up. But that isn’t all. It isn’t even the important side of the matter. The loss of life, due to fires, will be about 10,000 this year. Ten thousand men, women and children killed by fire. More than half of those lives lost will be children’s lives, lives of that part of the popula- tion with the greatest prospective earn- ing capacity—to neglect the human element. What is a human life worth? Courts allot verdicts of many thousands of dollars for lives destroyed. Call a life worth $25,000. Ten thousand lives destroyed add a quarter billion of dol- lars more to the fire loss. Twenty thousand persons injured may well add another quarter billion. The cost of conflagration in this land of the big bonfire runs up to unbelieveable figures and the chief thing most of us do about it is to talk. Every year we have Fire Prevention Week. It is a good idea to set apart such a week, but do we prevent fires that week? No, we only talk about it. We have speeches and pageants, pa- rades and propaganda—and fires. We shall probably have 10,000 fires during Fire Prevention Week and 200 people will be killed and twice that many in- jured by -those fires. This year Fire Prevention Week may well be given particular signif- icance by a great effort to reduce the number of fires. At the rate of a bil- lion a year, loss in life and property and injuries, a normal week’s loss would be equivalent to 2,000 handsome homes, worth $10,000 each. It would seem that we ought to be able to cut that loss in two for a single week by intensive effort. It would seem that we might then go on cutting it in two. All that is needed is increased care and decreased carelessness. There is very often an attempt to inject an element of mystery into the origin of a fire. The property owner declares he cannot understand how the fire got started. He hints at spon- taneous combustion, or even at incen- diarism. Sometimes he believes what he is saying, but sometimes no one else believes it and perhaps the latter opin- ion is right. Just as we naturally seek to place the blame for our automobile accidents upon the other fellow or assert it was unavoidable, so we seek to pass the buck in the case of fire on our premises. The best way to escape blame for a fire is to see that it does not start on any premises where we are responsible, Spontaneous or self-ignited fires consume property to the amount of $16,000,000 annually. But, though they may be declared unavoidable, there must be some one responsible for the oily rags or the paint-soaked overalls left in a closet or dark corner where oxidation of oil develops combustion. Electrical fires may be regarded as unavoidable and even inexplicable, and the resultant loss of $16,060,000 or more as inescapable. But some one left the flatiron on a combustible sur- tace with the current turned on, or some. one put in the defective wiring or neglected its inspection. Incidental- ly, it may be said, the number of fires caused by defective wiring is so small as to be comparatively negligible. There is a human cause behind the electric fire—save that caused. by lightning, and the $10,000,000 annual loss due to that cause would be greatly reduced by proper rodding. The general manager or the National Board of Fire Underwriters is responsi- ble for the following: “That the people in general are not fully aware of the menace represented by the continued fire destruction is due to several reasons, among which is the fact that they do not appreciate the extensive ramifications of losses by burning. Fire always results in throw- ing away of time and materials—for incinerated property can never be re- stored—and it takes out of circulation in productive channels the tremendous aggregate of insurance payments that otherwise would be devoted to promote commerce and industry. Furthermore, when burned structures are not rebuilt, the taxes they formerly paid must be prorated over the remaining properties and thus such losses add to taxes. They also increase tax levies by making nec- essary the maintenance of large fire departments with more expensive fire apparatus.” To this may be added the fact that heavy losses must necesarily force to a higher figure insurance rates, involve serious losses from business enterprises whose total or partial idleness becomes compulsory, loss of wages to employes thrown out of work, even loss of an industry to a community where it is not rebuilt. It requires only a little imagination to follow the ramifications of a serious fire as it affects the finan- cial welfare of individual after individ- ual and community after community. Sometime ago the Nation’s Business declared. “We burned enough build- ings last year to make a solid row from New York to Denver. A train of rail- road freight cars over seven miles long could hardly haul enough silver to pay for the year.” property we burned in one There are six predominating causes of fire given by the National of Fire Underwriters. Soard 1. Matches and smokers’ materials. Total loss, $37,880,000. Prevention: Develop careful habits with matches and smokes. Prevent rubbish accumu- lation into which they may fall or be thrown. Put proper protection around inflammable and explosive materials. 2. Defective chimneys and flues. Total loss, $27,092,000. Chimneys built right, kept clean and in good repair and frequently inspected for defects. (Continued on page 31) Prevention: 15 1909 22 Years 1931 Losses Paid Promptly — Saving 30% For FIRE and WINDSTORM Insurance THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY afhliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg. Grand Rapids, Mich. INSURE and feel sure that when you have a fire you will have money to pay at least the most of the cost of re-building; but place your insurance with the company that will furnish this protection at the lowest cost, as there IS a difference, and it will pay you to investi- gate. The company that gives the most SAFE insurance for the least money is The Finnish Mutual Fire Insurance Company of Calumet, Michigan OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer oe HOW FAR IS YOUR NEAREST MAILBOX? Perhaps a step or two—surely not more than three or four minutes away. Why not take just five min- utes to investigate Federal Insurance from your own standpoint? FEDERAL HARDWARE & IMPLEMENT MUTUALS Retail Hardware Mutual Fire Ins. Co. Hardware Dealers Mutual Fire Ins. Co. Minneapolis, Minnesota Stevens Point, Wisconsin Minnesota Imp!ement Mutual Fire Ins. Co. Owatonna, Minnesota 16 BUSINESS PROSPERITY Cannot Be Accomplished By Impover- ishing the People. If the life of our Nation and the welfare and happiness of our people were menaced by a foreign invader we would awaken at once to the danger and prepare to repel the invasion, To-day our Nation and its people are in the midst of an invasion by a ereater power, which is punishing us for violation of economic law. We are not suffering from famine or pestilence, for nature has given us an abundance. Over eighteen months ago the Presi- dent called a conference of the big business leaders at Washington to formulate plans to head off the rising tide of depression. They met and told us later prosperity was only a little ways ahead, just around the corner. It is now plainly. evident that the power of big business leaders is but a pigmy compared with the power that is sweeping over this Nation, bankrupt- ing thousands of its business men and citizens and constantly adding to the ranks of the millions of unemployed. The cause of this destructive in- vasion is our greatest National prob- lem. It should arouse the fighting spirit of every man and woman. A crisis such as this should bring into action the best brains and leadership of the entire country. The appalling distress and loss around us seems to fairly benumb the senses at present, so that little has been offered in the way of corrective measures. Both the Gov- ernment and the. great cities are itak- ing active measures to care as best they can for the millions of unem- ployed, both from a humanitarian standpoint and to avoid the danger of revolution, such as was experienced at one time in France. The nobility had ridden upon the backs of the peasantry as long as they could stand it and in their cry for bread they arose and over- threw those in. power. We can draw from the experience of France a les- son we should learn, as no one wants to see the tragic drama of their ex- perience repeated here, ' Well may we study our present situation and try and find out what is this great invisible power which has descended upon us quietly and grad- ually wrought such enormous destruc- tion? The hand and brain of man dug the Panama canal, built the giant sky- scrapers, invented means to utilize electricity, girdled the earth on wings of flight and spread almost instant communication throughout the world by radio and telegraph. He has revo- lutionized ‘transportation and_ living conditions to what they are. Now if he will pursue the cause of recurring economic depressions as thoroughly as he has exploited material things, he can arrive at a solution to the blight- ing disasters such as now engulf us. If this problem is ever solved man is go- ing to discover he is a child of the “Creator of all good things.” He must recognize that mankind is a part of the universe and is subject to its laws, as are the planets in their orbits. Biblical history tells us mankind de- veloped from the first parents, Adam and Eve. It is evident there were but few people upon the earth thousands of years ago, as we know the popula- . MICHIGAN TRADESMAN tion is constantly increasing. It is, therefore, logical to look back in our m.nds and to believe mankind came from a small beginning. Whether we believe all of Biblical history or not is immaterial, but this part of the story is subject to reasonable acceptance, As mankind increased, business relations became a necessity, No one could produce all of the things he desired, so men specialized in their activities, one producing grain, another wool, others cloth from the loom. As men came together the marts of trade were established and later a commerce with other revions and lands developed. It is readily seen that business relations are almost as old as mankind itself, Mankind has advanced from knowl- edge gleaned in the past. This result- ed in the establishment of an educa- tional system, which has expanded as it came down through the ages. The earliest form of education was largely religious historv, but the competition it the marts of trade demand2d the training of the intellect as an advan- taze to those in business. This train- ine has been emphasized down to th> present time until to-day our educr- tional system is largely commercial- ized. It has been a large factor in the accumulation of great wealth by a few individuals and great corporations. Trained experts from our colleges an1 universities were utilized to help mak> th's possible. Mankind was created free will b-- ings. Each one was endowed with a spiritual, and intellectual sense. also an instinct of selfishness. All of these ar? necessary in carrying on successful re- lationships with one another. Christ laid down a code for men to follow and it has proved to be the greates* declaration ever given to man, It was in harmony with the Divine plan This code is as true to-day as it was two thousand vears ago, Theories and practices change from year to year and decade to decade, but fundamental truths and principles never change. In giving mankind its code or laws for the conduct of living, it was optional whether ve followed them or not, so we selfishly turned awav and set up our -own code of laws, which often run counter to the Divine code which we should have followed. Thus we can look back and ithrough the pages of tustory see the strife and warfare of nations, many of which are instigated for selfish business exploitation. Selfishness is a natural instinct. You often see this in the child as it demands its own way, instead of submitting to the law of the parent, Usually it re- auires discipline and punishment be- fore it can be made to see and under- stand the rights of others. Selfishness is not an evil unless carried too far. 't was placed in the child for a good purpose. It is that instinct which causes parents to provide a home and te endow it with necessary means to care for their comfort and happiness and that of their children. This is just and reasonable selfishness which takes into consideration the rights and ‘hhap- piness of others. It is on instinct that varies greatly in the human family; same possess very little of it and others have over a normal supply. Selfishness is an urge that drives men on to great- er possessions. In time it becomes a September 16, 1931 COFFEE | What a line! Imperial Morton House Quaker Majestic Nedrow Boston Breakfast Blend Breakfast Cup COLO The quality line sold only by independent dealers. An asset to any merchant. CAM L9) LEE & CADY wot nit RF. September 16, 1931 MICHIGAN TRADESMAN 17 large part of the life of the individual and he plays the game of business with a ruthless hand or just for the satisfaction of winning. He is not satisfied with plenty, but surrounds himself with extravagant luxuries, where he can sit and gloat over the power that great wealth places in his hands. He forgets the Golden Rule and looks upon the great mass of the people as something to be exploited. Like every other good thing selfishness, when carried to extremes, becomes an evil. It is one of the greatest factors responsible for economic depressions. Many laws have been placed upon our statute books ito curb selfishness and greed, but the power of wealth has made them largely a dead letter and enforcement has been found difficult. While all classes of people have con- tributed more or Jess to our present plight, out of it all we should get a lesson (that) will strike home to everyone. It should help us locate the cause of our troubles and to make such changes in our educational system as wili train this and future generations to avoid our mistakes, As a business man [ see no hope for the future security of our happiness and prosperity, unless we recognize we have strayed far afield in present meth- ods by overlooking the human side of living and the rights of others. Unless wealth becomes more humane and sees its error, it will continue on in its mad course, but should it see its error and help to correct it, this should be our last serious financial disturbance. It is reasonable to suppose that the Creator intended mankind should live in harmony, peace and plenty. That an abundant harvest should not bring disaster, but should make life easier for all. Nature has supplied us bounti- fully with her many stores. When we see the producers of food suffering from low prices and excessive taxation and millions of our people living on short rations, when we learn of the vast wealth heaped up in the coffers of our finencial centers, we all know there is something radically wrong with the business system of this day. Whether business men like it or not, they have got to face the facts as they are. Man set up his own code of busi- ness relations and living. It has failed sadly. Business men must learn ithere is but one code for business that can succeed. It is the same code that must govern our lives. Some men may believe that Divine law means nothing to them, but the earlier they see their mistake, the earlier we can look for the ‘building of a brighter business future. Some day big business will see its mistakes. I predict the time is not far distant when business leaders will be keenly interested in the success of every child, They will insist upon a broader educational system, which will train every sense and instinct of the child. They will ask for spiritual training to strengthen its character. They will in- sist upon its training in thrift, that it may be grounded in the necessity of saving money when it has the oppor- tunity. They will favor a domestic rela- tions court in every precinct, presided over by a fatherly judge, who will counsel the spendthrift and see that he is not to become a dependent upon the public, in case of unemployment, acci- dent, sickness and eventually old age. Business leaders can perform a most useful service to society, and at the same time build up the buying power of the people. Greater buying power means busy factories, which will large- ly dispel unemployment. It will pre- vent the vast possession of wealth by a few, as it will be more largely re- tained by those who produce it. Busi- ness men will come to see that it does not pay to follow a code of living that impoverishes the people, thus destroy- ing their ability to buy, which is the basis of business prosperity. E. B. Stebbins. ——_—_~» + Ironic Bricks. It is perhaps no more than chance irony that the beverage which William Jennings Bryan and other devout Pro- hibitionists espoused should now _ be- come the horrible black beast of the Anti-Saloon League. But irony or not, grape juice and the materials for its making have quite upset the equilibrium of the enemies of strong drink. Sharp words are heard, the law is scanned from first page to last and there is talk of revision—upward, not downward— to rule out the ‘“Commoner’s” choice drink. A company in California has found that the materials for making grape juice can be compressed into bricks. Because with proper care these bricks of grape concentratee can be converted into perfectly legal grape juice, the whole process is within the law. But when the bricks are sold two disturb- ing factors appear. All fruit juices tend to ferment. The juice from the con- centrate is no exception. And by warning the purchaser that the juice will ferment in due time, the retailer in a perfectly legal manner is telling the purchaser how to make wine. The concentrate has been on sale to chosen customers for some time. Now, apparently satisfied that they are with- in the law, the manufacturers have started retailing it from a store almost beneath the nose of the New York headquarters of the. Anti-Saloon League. The result is hubbub and consternation, and some frantic arrests which the Drys hope will terrify the sellers of the wicked bricks and their prospective customers. Meanwhile, the concentrate continues to sell and the salesmen warn the customers most diligently that they must take care or the beverage will ferment. —_——_>++___ Better Call For Window Glass. Improved demand for window glass, while the total volume is not large, is looked upon in the building glass in- dustry as encouraging. It is felt that an increase in demand for window glass indicates that the usual seasonal in- crease in building glass is starting. How great the increase will be or how long the tone of demand will continue are questions which time alone will answer. Stocks of all flat glass prod- ucts in hands of distributors and large users are smaller in quantity than they have been for many years. Production of plate glass has been slowed down to keep in step with decreased demand from automobile makers. Here’s our story — and we’ve stuck to it We sell to the independent jobbers, who sell to inde pendent grocers who sell to independent housewives who want quality without paying a premium in price. If that’s your policy, too, any really good independent jobber will be glad to take care of you. Fresident PURITY OATS COMPANY KEOKUK, IOWA M. A. PEARCE Dealer in General Merchandise Oak Grove, Sept. 15—This grand old paper pays us more returns for our money invested than any item in our store. | saved enough in one instance to pay for the paper for ten years and | expect to stay with you as long as | continue in the mer- M. A. Pearce. cantile business. 18 DRY GOODS Michigan Retail Dry Goods Association. President — Geo. E. Martin, Benton Harbor. First Vice-President —J. T. Milliken, Traverse City. Second Vice-President—George C. Pratt, Grand Rapids. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason EB. Ilammond, Lansing. Velvets, Woolens, Rough Silks Are Leaders. In a season when every kind of fabric seems bent on looking like what it is not—wool looks like silk, silk imitates wool, artificial satin rivals the real thing and jersey borrows the ribbed surface of corduroy—it is the part of wisdom to indulge in a little self-education, This is the more true because old classifications have been completely broken down by the whims of the creators, and you will find materials you were accustomed to associate with one department of fashion popping up in another. Broadcloth in evening wraps, for instance. And patent leath- er, which you might have thought safely limited to shoes and accessories, appears in collars and flaring cuffs on knitted things, Major honors are carried off by woolens—innumerable and handsome are the varieties—in daytime things and by velvets in the formal mode, The new rough silks are promising candi- dates for popularity and are much used for daytime clothes, and even for eve- ning by the irrepressible Schiaparelli. Meyer’s crepe Onde, a crinkly weave, is one of the leaders in this group, An- other rough silk looks exactly like a lacy woolen weave. Semi-sheers have become so heavy that they no longer look in the least sheer. A fabric favorite with Paray and Bruyere which was perfected re- cently has a georgette face and a twilled ‘back. The rustle of taffeta is fashionable again. Artificial satin has gathered such a following that one important fashionist is advising her clients it is smarter than all-silk satin. The vogue for rough-surfaced fabrics in coats which swept the land last Winter was so thoroughgoing that exclusive cre- ators are turning to smooth materials again. And so it goes. But the triumph of velvet is unques- tionable and outstanding, as was fore- cast by the early collections shown in June. Every single couturier in Paris is showing velvet evening gowns. Many sponsor it in 5 o'clock dresses and in the two-thirds coats developed especially to accompany them, The prominence of velvet suits brings forth velvet hats, velvet muffs and bags, vel- vet shoes to complete them. All this flurry has resulted in such a variety of types that velvet is now rather an inexact term, and a fair ques- tion is, what kind of velvet? Well, in Paris Lyons velvet is more often seen than the supple ones, and the new dull velvets are extensively used also, How- ever, we are told the American buyers went in strongly for transparent vel- vets just the same, and these are strongly backed ‘by Vionnet, who knows her fabrics. (Incidentally she is using silk fabrics specially woven 54 inches wide, which allow more scope MICHIGAN TRADESMAN for circular skirts and the ubiquitous bias cut.) Some uncut velvets, which look ratner like a very fine woolen at a short distance, are shown in New York. Printed velvets, we are happy to report, tave taken themselves en- tirely out of the fashion picture. Bionchini is having success. with “Saint Hubert,’’ a ribbed velvet, and “with a new all-silk velvet, brilliant as atuficial silk and very supple. Velvet designs on other fabrics are aiong the novelties featured by some important creators. Most houses show veivet patterns on chiffon. Ducharne reverses the idea and puts lame coin dots on dark velvet grounds, Coudurier has a thin rayon velvet with a lame motif, almost as sheer as chiffon.—N. Y. Times. >> Pharmacy Week Plans Complete. Final plans for the seventh annual observance of national pharmacy week throughout the United States and other English speaking countries from Oct. 11 to 17 have been announced by E. L. Newcomb, temporary secretary of the executive committee in charge of the event. The purpose of the week is to acquaint the public with the work of the pharmacists in conserving the Na- tion's health. Pharmaceutical educa- tion maps and window strips are be- ing mailed to druggists and local radio talks are being arranged. Co-operat- ing in the promotion are the National Wholesale Druggists’ Association, the Federal Wholesale Druggists’ Asso- ciation, the Drug Trade Bureau of Public Information and others in the trade, —_—_>+ + Millinery Still Leads Re-orders. Re-orders through the mail were again numerous at the beginning of the week. The average size of the new commitments, however, remains below expectations for this period, inasmuch as many retailers have yet to obtain active turnover of initial Fall offerings. Open orders on new styles were plac- ed to round out previous purchases. Millinery retained its leadership, with underwear, coats, dresses, accessories, piece goods and home furnishings run- ning in about the order given. It was pointed out that the wholesale markets are settling down to the realization that weather conditions this month will be the major factor affecting re- orders and retailers’ turnover of mer- chandise at the initial mark-up. —_—_+-~+—___ Cheap Curtain Call Depletes Stocks. Buyers’ preferences in Fall curtain materials swung to the cheaper grades this week, The heavy demand for ex- treme low end merchandise brought prospects of a short supply in that division within the next ten days. Cot- ton curtains in nets and marquisettes to retail from 75 cents to $1 were or- dered in large quantities. Goods re- tailing from $1.25 up were neglected. Both converters and manufacturers have been caught with a short supply of the desired materials and have en- countered some difficulty already in meeting the demand. 'So far the trade has devoted little attention to future goods and the chances are that Spring lines will not be made up for some weeks to come. Silk Fabric Prices Firming Up. Indications of a greater degree of price ‘firmness in ‘broad silks are re- ported by leading silk producers. While some constructions continue to reflect price shading, buyers are said to be paying slightly better prices for de- sired goods than have prevailed recent- ly. Satins and canton crepes are re- ceiving the bulk of the demand, with velvets notably strong in the specialty classification. The September demand thus far has been good and, while some slowing up has lately been noted because of the approaching religious holidays, the total yardage turnover for the month is expected to go ahead of the same period of 1930. ——_>---__—- Reduce Acetate Rayon Prices. Price reductions averaging from 20 to 25 per cent, on acetate rayon yarns, effective at once, have been announced by the Viscose ‘Company. The new price of the basic 150-denier size is $1, the former quotation ‘being $1.22. Other sizes have been lowered pro- portionately. The reduction ‘by the Viscose Company followed — similar price action by the du Pont Rayon Company. ‘Other leading producers of acetate yarns are expected to announce reductions to-day. Officials of the Celanese Corporation, ranked as the leading producer of these yarns, de- clined comment yesterday. —_———-o +2 Women’s Glove Volume Heavier. With orders for women’s gloves now developing in heavier volume, the trade is looking forward to a better season than was indicated by slowness in the placing of advance ‘business. While attention is still centered on medium and popular-price merchandise, dealers it: imported gloves say that gloves to retail from $3.95 to above $5 are start- ing to move in larger quantities. Glace leather is favored in the better mer- chandise, while capeskin is doing well in the cheaper ranges. ‘Suede gloves are now in increasing demand and are counted on to benefit from style spon- ship, — ++ >___ Fill Holiday Stationery Needs. The major portion of holiday sta- tionery purchases (by retail stores will be completed ‘before the end of this month. This estimate is based on the unusual activity in the market since the end of August and on the fact that most of the buyers plan to go into the market only once this season and have scheduled their trips for the next three SEE $1.00 Retailer $1.98 Retailer $2.98 Retailer 20-28 Commerce Ave., S. W. Dresses--Beautiful Assortment-- Are In Stock TERMS 8/10 E. O. M. OUR SALESMAN OR VISIT US. Cotton Prints and Foulards i i and Dark Shades. oe pave a. Prints. ayon Dark Crepes. $3.95 - $5.95 - $9.99 Retailer—Silk Crepes, Travel Tweeds, Satins, etc., in latest and best styles— all new up-to-date merchandise. C. J. FARLEY & COMPANY Jobbers of Dresses and Dry Goods September 16, 1931 weeks, Although orders are normal as to quantity the purchasing has been confined to low-end novelty items with both staple and higher price merchan- dise neglected. ——_> + + Sales of Office Furniture Gain. Approach of the office leasing sea- son has brought an active demand for desks and shelving in the office equip- ment market. A month ago the buy- ing centered on labor-saving devices, such as adding and billing machines, filing cabinets and similar goods. In spite of intense competition between producers of wood and steel desks and shelving, prices in both fields are hold- ing firm, The call for new furnishings is estimated at 8 to 12 per cent. above that of the Spring season and about equal to the 1930 Fall call. The New Millinery Shows the Hair, and HAIR NETS MUST be worn! “Luteo eelle HUMAN HAIR NETS sales are shooting up These hair nets have more than 30 years reputation be- hind them! Quick delivery from New York, Chicago, Toronto. FREE! Practical counter display cabinet. Note this new low price— $9.00 a gross MucsBelle WATER WAVE NETS. We also import the famous ONICTM HAIR NETS Get our quotation on your own brand. NATIONAL GARY CORPORATION Successors to NATIONAL TRADING CO. and THEO. H. GARY CO. 47 East 19th St.. New Yo . 535 South Franklin St., Cniosen i Grand Rapids { 7 ; : 4 September 16, 1931 MICHIGAN TRADESMAN 19 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Fiint. Vice-President—J. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. All Must Profit To Serve. In comparison with the day’s wage, footwear is cheaper than ever before— too cheap, in fact, for an industry to serve effectively. The time has come for the return of common sense in re- spect to ‘the subject of values in a world gone “price mad.” It is time for us to state the case so clearly in its reasonableness that all who can read can follow in orderly thinking. First, no article of wearing apparel reveals its cheapness with the readiness of footwear, and no article of wearing apparel is more slandered by the modi- fying explanation: “Well, what could you expect at the price?” A shoe to-day, whatever its price, is tremendously more economical in value and service than the shoe of fifteen or twenty-five years ago. Through inventive genius and business ability the shoe industry serves in a three dimensional way—utility article, timely fashion, and service of fitting. All three for sale at the price of one— shoemaking and handling, from source to fitting stool. Such a commodity and service, with- out profit, is not to be tolerated in- definitely, We have been through a period when tthe public demanded price and got it. We are coming into a per- iod when public service must be con- tinuous service and to render it, a profit must be made possible to effi- cient branches of industry and to store. All must profit or continuous service will suffer. ——_—_o-+ > Sell Fashion-Wanted Things. A significant change has come in wearing apparel commodities. The customer who was on the defensive in all buying action is beginning to ap- preciate the new sales offensive of smarter merchandise, timely and ap- pealingly presented. There is a new encouragement to come in and buy for the joy of possession. “Wanted things” are diligently searched all over town, and we believe the industry is now on the ithreshold of a new period of want- ed things and it would be folly indeed to continue to sell without profit. The fever of clearance selling is be- ginning to fade. The reason for it is evidenced in the public’s lack of inter- est in clearance shoes. The public no longer thinks in terms of July and August purchase of shoes for storage for subsequent use in months to come. The reason is apparent. Any person buying six pair of shoes at a price in the spirit of saving money has found that shoes bought in haste are repented for at leisure. A shoe iis a definite use in fashion and color and style cannot straddle any number of costumes as it did in the past. Perhaps the white shoe has contributed to this new feeling on the part of the public that each shoe has a definite place, purpose and fashion. It is pretty obvious to the public, man and woman, that shoes bought in clearance this year will not be fashion right this fall and winter. May- be then the public has come to the point of thinking of shoes in line with the thought of timely selection rather than previous selection of shoes to possibly harmonize with fall clothes, A very significant change of wo- men’s hats to the Eugenie type indi- cates that a fashion can spring up in a few weeks to make every other hat look obsolete. What folly it would have been for the women customers to buy several of the old hat types when here is something radically new and differ- ent. The same thing might happen in footwear, for the new hat may mean pumps and demi-oxfords rather than straps and fancy itrim. Therefore, it is necessary to watch all fashion in its influence on shoe fashion while we are in that period when “wanted goods” command ready sale and ready price while unwanted styles have no value at all. It just goes to prove that a fashion interest in any apparel, in- cluding shoes, can freshen trade in any store, The shoe business becomes more interesting but also more difficult in this new period of quick wants. In all probability the Eugenie hat, with its quick rise to popularity, will fade out as quickly but the new fashion idea has certainly made money for the women’s hat stores. Speed of style to-day bears watch- ing, for it necessitates speed of selec- tion, production and service.—Boot and Shoe Recorder. OO Corporations Wound Up. The following (Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Youngstown Sheet and Tube Ironwood. bik Side Clothes Shop, Grand Rap- 1a’s United Ice Delivery Co., Detroit. . Chain Store Realty Co., Detroit. The Stratmoor Corporation, Owosso. Dual Balance Corporation, ‘Saginaw. Times Square Holding Co., Detroit. Times Square Operating Co., Detroit. Co., National Piano Manufacturing Co., Grand Rapids. Packard, Haughton & Smith, Inc., Detroit. Abe Dento & Son, Inc., Detroit. Lafayette Underwriters, Inc., Detroit. Martin-Gee Estates, Inc., Detroit. Wm. A. Andrus, Inc., Kalamazoo. W. L. Cloutier Co., Inc., Detroit. Supreme Automatic Coffee Urn Co., Detroit, , Galvin Coal and Coke ‘Co., Detroit. Lansing Screw Co., Lansing. Thompson Properties Corp., Pontiac. Lilley State ‘Bank, Tecumseh. Central-Illinois Co., Detroit. J. A. Mercier-Brandon ‘Co., Detroit. Industrial ‘Pattern and Engineering Co., ‘Muskegon Heights, National Stair and Cabinet Co., troit. Warner Oil Co., Flint. Whitedel Apartment Corporation, De- troit. Morey Rim Tool Co., Blissfield. Wood Parts, Inc., Detroit. Detroit Broadcasting 'Co., Detroit. Washtenaw Industrial Service Ann Arbor. N. V. Hendricks Co., Morenci. Benjamin Finch & Co., Bessemer. Branson System, Inc., Detroit. American Industries Corp., Detroit. General Metals Refining ‘Co., Detroit. Metropolitan Drug Stores, Inc., De- troit. American Marvelle Co., Saginaw. Arcadia Glass & ‘Crockery Co., Lan- sing, Lake Angelus Development Co., Pon- tiac, De- Co., Industrial Property Owners, Detroit. Geschwind Abstract & Title ‘Co., Mt. Clemens, Chrisalex Oil Co., Muskegon. Maple Grove Land Co., Kalamazoo. Valley ‘City Ranches, Inc., Grand Rapids. McRae Realty Co., Detroit. Keehn Inc., Jackson. Air ‘Cruises, Inc., Detroit. Capitol View Land Co., Lansing. Green, Fulton, Cunningham Co., troit. Imperial ‘Candy Co., Grand Rapids. Kercheval Beaufait ‘Corp., Detroit. Hampshire Highland Development Co. Grand Rapids. Leonard-Morotless Aircraft Co., Grand Rapids. M. Howard’s, Inc., Lansing. Allen Electrical Co., Flint. Muskegon Deep Well Syndicate, Mus- kegon. Retailer’s Service Corp., Detroit. Anchor Realty Co., Detroit. Hoekstra Building & Finance ‘Corp., Kalamazoo, Hyland Land Co., Jackson. La Du Oil Corp., Pontiac. John A. Brooks, Inc., Detroit. Clare Development Co., Kalamazoo. Three Rivers Casket Co., (Constantine. Jones, -Hoerner, Guest Co., Grand Rapids, Standard Corp., Detroit. Willhiams-Davis-Brooks & ‘Sons, Detroit. Riviera Co., New Buffalo. Central Electric ‘Co., Detroit. Melvindale Lumber Co., Detroit. Steele-Wallace Corp., Escanaba. American Construction Co., Detroit. Powers-Tyson Corp., Grand Rapids. Crown Oil Co., Grand Rapids. R. L. Polk Investment Co., Detroit. Humes-Deal Co., Hancock. Crandall Packing 'Co., Detroit, De- Inec., Hinchman —_++ + The Use of Mortgage Clauses. . The mortgage clause is not intended to be used to protect a claimant under a judgment or under any kind of a lien or debt except a mortgage. No insurance company wants to use a mortgage clause at any time, but is obliged to do so because many lenders demand it, The mortgage clause is undesirable to the insurance companies because the mortgagee is not bound ‘by an act of default of the holder. mortgagor or policy- ‘Under a loss payable clause the as- signee is bound by an act or default of the policyholder and has only such rights as the policyholder enjoys. This should be clearly understood by each agent, and policies containing a mortgage clause in favor of creditors other than mortgagees should be de- clined or thave the mortgage clause eliminated and a loss payable clause substituted. Sometimes instead of placing a copy of the mortgage clause on the daily reports, an agent will merely stamp the words “Standard Mortgage clause at- tached.” All agents should indicate whether a mortgage clause with contribution or without contribution was used. difference in the adjustment of a loss when other There is considerable companies are involved as to which kind of.standard mortgage clause is used, (Instructions of a Mutual to its agents) —__$.44__ Needs the Three L’s. They say that farm of Smith’s is so poor you couldn't raise an umbrella on it. Well, they might raise one, but it would always show its ribs, TORSON SHOES Going Ahead in 1931 Creating Sales and Profits for Alert Merchants $4.00 - $5.00 - $6.00 Torson Arch Shoes For Men $6.00 and $7.00 Nationally Advertised-$4.50 For complete information about our lines, advertising campaigns, dealer merchandising plans, write direct to: HEROLD BERTSCH SHOE co. Shoe Manufacturers since 1892 11-15 Commerce Ave., S. W. GRAND RAPIDS, MICHIGAN. Mutual Building Save On Your Insurance By Placing It With The MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY LANSING, MICHIGAN Phone 20741 20 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—William Schultz, Ann Arbor. First Vice-President—Paul Schmidt, Lansing. Second Vice-President—A. Bathke, Pe- toskey. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Walter Loefler, Saginaw; John Lurie, Detroit; Clayton F. Spaulding, Battle Creek: Ward Newman, Pontiac. How Opportunity Invariably Waits on Initiative. Twenty-five years ago, a young man with the pleasingly alliterative name of Wallace W. Waite, graduate assistant, according to long-current British gro- cery usages, from Cooper & Com- pany’s Sauchiehall street, Glasgow, store, began his career as grocer “on his own” in London. The setting was true to time-honored traditions. He had saved $1,UG0 in money, but his principal capital was youthful health, courage and well developed initiative. How he happened on his first chosen location [ do not know, but he pur- chased a bankrupt business in South Kensington, in a district so thickly sown with multiple grocer shops— chain grocery stores, as we should say it—that those familiar with the local- ity freely predicted he had not a chance and must go broke in short order, 3ut Waite plunged in. He itook a few small rooms back of the shop, kept all expenses down, but always traded up. From tthe beginning he avoided the morass of price competition, pre- ferring to seek the top—the best in grade, variety of goods and customers. His idea was that there is always room at the top—and Waite wanted room in which to expand and grow. Thus to-day, without having ever received a dollar of outside capital, his company, whose coined name is Wait- rose, Ltd., which long since spread into the rooms he originally lived ni and overflowed into adjoining prem- ises, owns and operates fourteen stores, with separate staffs running to as high as eighty persons to a single store. During my visit with him, he told me exactly how much his original store now earned, net, each year. J should like to name the figures, because con- crete facts are so much more convinc- ing than generalities, but he asked me to regard the information as confiden- tial. I can therefore only say that the annual earnings of that store alone are so many times the original capital as to be little short of incredible. I write this sketch mainly to sub- stantiate what I said last week: That Governor Phil LaFollette’s plea for equality of opportunity was superflu- ous, because every advantage ever uncovered or obtained by chain organ- izations, or the chain plan of operation, always has been more than offset and compensated for by advantages pecu- liar to individuality of ownership and management. Further: Waite’s story is duplicated all over America, Canada included, and the process goes right along every month and every year. A striking in- stance is that of Bernhardt in San Jose; another is of that young locomotive fireman who, without previous experi- ence, built up a marvelous food busi- ness, surrounded by chain units, in Oakland, California. MICHIGAN TRADESMAN Such organizations as that of Wait- rose always bring up the question of when is a chain not a chain? Lynn & O’Neil and Bergquist, both of Sacra- mento, with several stores each, are not regarded as chains. Waitrose has been approached times to merge its individuality with that of big multiple shop concerns, but prefers to eo it alone, The fact seems to be that there is no distinct line of demarca- tion—and that is all to the good. several The British, in the light of their much than ours, have no special prejudice longer commercial experience for or against any division of any busi- ness as such. Waitrose is a prominent member of the Institute of Certificated Grocers and so are many multiple shop organizations; and all members work for the advancement of the grocery trade as a trade and not with any special subdivisions thereof in mind. But it is particularly valuable for every individual grocer, in his work of trading up—which, by the way, wheth- er in groceries or haberdashery, hard- ware or what have you, is the one sure way to advancement—to keep his eye peeled for new ideas. Every vacation trip can be made to yield direct profit along these lines. About the time that Waite plunged on that bankrupt store, a young gro- cer made a holiday journey from a small town to Cincinnati. There he visited Peebles, the finest old-time store of that city. Behind the deli- catessen counter he saw a machine whose operation puzzled him. It was a ham and bacon slicer and dried beef chipper. Eagerly he sought information, which was cheerfully furnished by Peebles. ‘Result was he installed such a machine as soon as he got back home: and he had a monopoly of up- to-date sliced bacon and ham and fine- ly chipped beef for about ten weeks before his first competitor woke up— a fine example of ithe results of trading up. Another vacation trip landed him in Los Angeles. There he was struck by the “open-work” character of the New- berry interiors—the forerunners of the counterless stores institutional every- where to-day. Shortly thereafter he changed about his store so that his customers got close up to his shelves and sold themselves on the plan ap- proved in 1931, but this was about seventeen years in advance of the gen- eral movement with which we are all now familiar, During that same trip he visited Heller in San Diego. Finding Mr. Heller in his store just after closing time, he visited with him, swapping experiences for more than an hour. He came away with information on how Heller had just adopted the system of handling bananas by weight instead of by count. On his way home, he thought over Heller's reasoning, for he was far from convinced that the plan was feasible. But the result ‘of his careful checking up on Heller’s story was that he thenceforth handled bananas by weight and was pleased to find that the very novelty and indi- viduality of the plan—on which he had a complete monopoly for considerable time—helped him to build his banana business into an important department. Readers of this department will not have forgotten that Bernhardt began on a scale so small that his Saturday sales were only $35 and that his store was a hole-in-the-wall in an obscure side street. Bernhardt capitalized that disadvantage by consistent advertising of how his low rent operated to the ad- vantage of consumers. He kept this up so persistently that he says he got tired of it himself, but such persistence largely accounted for his present busi- ness, which runs over $500,000 sales in one San Jose store. Thus we sce that there is plenty of equality of opportunity, All any man needs is the ability to see and seize on the hints opportunity is constantly giv- ing him, And no legislation is a sub stitute for such ability. Paul Findlay. In Grand Rapids it’s HOLSUM Holsum Bakery September 16, 1931 Hot Stuff. It was in Yellowstone National Park and the guide was getting a bit weary when he heard for the ‘thousandth tine: “Mr. Guide, does this hot spring ever freeze over?” “Oh, yes, only last winter it froze over and they had to cut-holes in the ice to let the steam escape.” “Ts the water really hot under the ice? “Sure! [J saw a bear once sitting on a hot spring that had frozen over, and the warmth of his body caused the ice to thaw so that his tail stuck through and got scalded.” “Then ] should think that the ice would be hot too.” “Tt is, They cut it out in chunks and use it for foot warmers and hot- water bottles.” Rademaker-Dooge Grocer Co. Distributors | Fremont Sweet Peas Miss Michigan Ex Stand Cut Wax Beans Miss Michigan Ex Stand Cut Green Beans Miss Michigan Sweet Peas Miss Michigan Early June Peas Above all packed by Fremont Canning Co. Profitable repeat patronage Build up your list of six-can and twelve- can buyers of fancy vegetables and fruits. Push Hart Brand! W. R. ROACH & CO. Offices Grand Rapids, Mich. General rece tnashal~Sa car ssioedanadiaanaaal e brand e i September 16, 1931 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—-E ®. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. The Meat Market From the House- wife’s Viewpoint. I am going to talk to you about your business as your customer sees it. | have never owned a meat market, | have never cut up a carcass, I have never even stood on your side of the counter, so it would be presumptuous of me to try to tell you how your busi- ness should be conducted; but [ have had considerable experience as-a buy- er amd tthere are some things about selling meat which the customer sees and these things it may be valuable to have called to your atteniton, Every modern, up-to-date business organization has adopted the attitude that the customer is always right, and I don’t need to tell you how often she or he may be absolutely and some- times ridiculously wrong. [ am sure you meet unreasonableness too often for me to convince you that anything else is true, had ] the desire to do so. You might paraphrase Stephen A. Douglas’ famous and much discussed words and make them read: “My cus tomer may she always be right, but right or wrong always my customer.” Adopt this for your motto and she always will be your customer, for there are none of us who will turn our backs on the merchant who puts up with our fancies and foibles, and many of us actually do realize that we are fussy and overly exacting, but we are what we are and if you would please us you must put up with us as we are. Granted that the customer makes many unreasonable demands to which policy constrains you to comply, we must grant also that there are many legitiriate demands which she has the right to make of the market which serves her. Of course, all types do not stress the same things as being im- portant. People are as different in their habits of the consumption of meat products as they are in other re- spects. The ordinary demands of trade extend to price, quality, and ser- vice. One type of customer will con- sider price of paramount importance— this is particularly true of the smaller income groups—other customers, de- mand quality and service. Service. Let me_ discuss first, because to my way of thinking, it comes first of all and the kind of service service J mean should be found in every shop, for | am not going, to tall about delivery service, andthe exten- sion of credit, but the service which your customer receives within your shop. Good service, efficient service 1s not enough, it must be cheerful and friendly service; as the motor bus com pany says: “Service with a smile.” This type of service should be just as much a part of your merchandising, plan as the merchandise you sell over your counters. To be sure every merchant does not live up to this; but he will be the loser in the long run, even though he never finds it out. Will you pardon a personal experience as an example. 1 go to the far side of the street—and you know what an effort that is—to trade at a delicatessen because the pro- prietor of one on the near side refused in a surly fashion to wrap up a milk bottle for me, Now he should have known that he was not doing business in a neighborhood where he could do that type of thing; nor will his nig- gardly saving ever make him any On the other hand, when the meat market where ] have traded for money, several years moved, | followed it to the new location, although J] pass two excellent markets to get there. Why am [ willing to go the extra distance? Because I have always received good service and the quality that I demand. Closely related to the type of ser- vice that J mean is salesmanship, per- haps the two words are interchange- able in this connection, or we may say good salesmanship on the part of the man behind the counter may be inter- preted by the customer as service. The business of the salesman in your mar- kets is to sell your merchandise.. It is said that a good salesman, like a good cook, is born, not made. Perhaps there is some truth in this statement, but I have known plenty of fine cooks who had became so by sheer grit and de- termination to make good and it is the same way with salesmen. The first essential in becoming a good salesman is “to be sold’ on what he is trying to sell, One could not expect a vegetarian to make a very convincing meat salesman. [For anybody to sell he must believe in what he is selling. The clerk in your store should firmly believe that the meat you handle is the very best quality possible for the prices you charge, be the prices high or low. The customer who enters your shop wants prompt and courteous attention. She resents having to wait until you finish putting up an order, or other, to her, seemingly unimportant task. H, however, vou explain that you are hurrying to get ‘Mrs. Smith’s order ready for the last delivery, and that you will be right with her, she will be patient, So far as is humanly possible, wait on customers in the order in which they enter the store. This is often difficult, and it is more likely to be the fault of some pushing person, but even so, the customer who has been pushed aside will be disgruntled and will blame you. Many a customer has walked out of a shop because she has not been eiven prompt attention. It is good policy to cater to children. If you don’t know them, find out who they are and be sure to sell them the qual- ity of meat purchased by their mothers. It is so upsetting to send your child to buy lean pork chops cut thick and have him bring back fat pork chops cut thin. Inez Searles Willson. ee Government’s Emergency Payroll. Sharp criticism has been made of the policy of our Government in Washing- ton in the slowness of apportionment of Federal work. The idea of govern- ment in:town, city, State and Nation holding in reserve projects, that mean wages for workers and the sale of ma- terials for road and building projects, is an excellent one. But :there comes a time when, government cannot assume too much of the burden of emergency payrolls because of increase in taxa- tion. What folly it would have been if The Morning. Morning ever seems to be Dawn of opportunity a Bygone days may have regret offices and construction in every state But a morning never yet : og : Came without a hopeful ray, in ‘the Union, Gaining upon yesterday. our Government had spent all of its money in the year 1930 for roads, post lf that had been done, there would be no Federal money to ; : : : = Morning holds a smile to cheer spend this year or next year or the In its very atmosphere year after. Never willing one Should grope . On in darkness. Light is hope Courage, animation, then Makes of men still better men. It was Benjamin Franklin who said “an empty bag cannot stand upright.” Morning too has friendliness Keeping it in readiness For your work, or for your play The Government did not spend all of its reserves in the first attack of unemployment, The Government is Or where leads its further way; s ; Even lowering clouds which fall slowly and carefully planning each new Prove we need them after all. project with the idea of judicious spending in time and in tune with the continuing needs of our country. Let Rain or shine, and shine or rain Morning thrills again, again Interweaving with its art Hours for happiness of heart us make haste slowly. Let us build So apparent with its dawning Everybody says—‘‘'Good Morning”’ only to needs and uses. Charlies A. Heath For Over 47 Years « « « Since 1882 RED*STAR YEAST AS been marketed under the most exacting requirement .. . that it be of the highest quality . . . regardless of production cost. Strict adherence to this policy has merited a host of friends who insist on Red Star Yeast as the... *BEST FOR ALL USES It will fulfill Your Customers’ expectations, too! 20c A DOZEN (Delivered) YOUR PROFIT is 50% on cost selling at 2 cakes for 5c Our Branch in or near your city guarantees a Fresh Supply RED STAR YEAST & PRODUCTS CO. Main Office - Milwaukee, Wisc. Detroit Branch—1234 W. Fort St. Grand Rapids Branch—515 Division Ave.. S. **x STRICTLY INDEPENDENT—SINCE 1882 ** VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cranberries, Grapefruit, “Yellow Kid’? Bananas, Oranges, Onions, Fresh Green Vegetables, etc. Leading Grocers always have a supply of POSTMA’S RUSK as they are in Demand in all Seasons Fresh Daily POSTMA BISCUIT CO. GRAND RAPIDS. MICHIGAN Rusk Bakers Since 1882 GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING RA,PIDS, MICHIGAN G R AN D GRIDDLES _ BUN STEAMERS — Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. 7.N. IONIA AVE. Phone 67143 N. FREEMAN, Mar. URNS HARDWARE Michigan Retail Hardware Association. President—Waldo Bruske, Saginaw. Vice-Pres.—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. Hints Regarding the Fall Sporting Goods Trade. To succeed in the handling of sport- ing goods, you must get into the game. It is not enough to order a stock, scat- ter the goods throughout the store, and depend upon the general knowledge of the merchant and his clerks to pro- mote sales. Specialization is requisite. This means a definite and clear cut sport- ing department, devoted ex- clusively to the display and sale of this line: and in charge of salespeople who know at least the sports that are lo- cally popular and can call the local players and fans by their first names. goods In organizing a sporting goods de- partment, or in making your depart- ment, if you have one, more vital, it is sound policy to put one of your salesmen in special charge. Pick the man best qualified for the job. To be qualified, he must know the goods, must know the various sports, and must know a good share of the local players and fans. Or, failing in this, he must be willing to learn, and be able to learn quickly. Take a young man who is himself interested in athletics. He need not play all the games, ‘but he must be in- terested in all, friendly toward all sports, and able to keep in touch with the sporting men of your locality, En- courage him to learn all there is to know about the different lines he handles, and about the different games, There is really nothing about a com- plete stock of sporting goods which presents any difficulties to a clerk able to adapt himself. Most young men nowadays grow up with a pretty thor- ough knowledge of baseball, fishing rods, guns, etc. It does not take long for a wide-awake young man to supple- ment this basic knowledge with special information necessary to make sales. In pushing sales of fall sporting goods, the show windows should be used as freely as possible. Put on the most striking display you can devise early in the season; and follow this up with other displays as opportunity per- mits. If you can link up a display with some big sporting event that is in the public mind, so much the better. The event may be a world’s series, or it may be merely tthe climax of some tense local league contest; the great thing is to take advantage of the local interest to attract attention to your store. In my own town last winter, for in- stance, we had a_near-championship hockey team, Everyone went wild about hockey; and people turned out at 3 a. m. on the coldest winter nights to escort the busses returning with the victors. One wide-awake dealer put on a display with dummy figures of the various members of the local team in position with their hockey sticks. A mirror to represent ice, a scattering of salt for snow, dummy figures with hints of little mannerisms or personal peculiarities well known to the en- thusiastic public—these simple items made a display that drew a lot of no- MICHIGAN TRADESMAN tice and ‘that was discussed by pretty nearly everybody. In sporting goods, ‘too much atten- tion cannot be given to the arrange- ment of your displays. Hunting goods make especially attractive displays. One small town hardware dealer put on a very good display some years ago. In the center of ‘tthe window he show- ed a miniature lake, hedged in with fir ‘boughs. On the surface of the water, decoy ducks floated. In one corner of the window a tent was pitch- ed. The tent flap was drawn aside sufficiently to show a display of the many things which appeal tto a lover cf the wild, including even the ban- nock pan and a pair of comfortable old shoes. .The background of the display was filled in with guns, am- munition and hunters’ supplies of one sort and another. The tinshop can easily provide a flat shallow plan to represent the lake, its edges carefully hidden; and such a fixture can be used again and again. Getting in touch with new prospects is one of the chief factors in building up a large gun, ammunition and gen- eral sporting goods trade. In many places there are gun clubs and hunting clubs. One large city dealer makes a regular practice of circularizing the members of such clubs every fall, and thus gets in touch with the men most prominently interested in this form of sport. Another large city dealer has a good keep-in-touch system. In the course of many years spent in the business, this man has built up a valuable mail- ing list which he prides himself on keeping alive, comprehensive and up- to-date. A card index keeps a record of every customer and prospect. The firm issues an annual catalogue. Just before this is issued, a letter with an accompanying post card is sent to every customer on this list, announc- ing that the catalogue is being pre- pared and asking the customer, if still interested in sporting goods, to fill out and return the post card. By this method the live names are kept on the list and the rest weeded out from year to year. As a result of keen competition in this line, it is necessary for the dealer to use his wits if he desires to get his full share of the ‘business. Thus, one enterprising Ontario hardware dealer one fall had a clerk secure a list of all permits for deer hunting issued in his district. The clerk visited the office where licenses were made out every day and thus promptly got a line on the men who were going to the deer country that fall. The proprietor at once wrote personal letters to every man on the list, suggesting that the recipient call and see him about sup- plies before leaving for the North. Quite a number responded. The deal- er had already gone carefully into the matter of camp equipment, necessaries and comforts, and was able not merely to show the goods but to give the hunters a good deal of practical ad- vice. As a result of knowing his ground and getting promptly in touch with his prospects, this dealer sold a lot of items that normally might not have been asked for. This was a simple, almost obvious stunt; yet it was one of the little things 4 that most dealers overlook and that make all he difference between big business and little business. In the sporting goods department there is wide scope for “featuring” lines. By setting aside a certain sec- tion of the store for the display and sale of sporting goods, not merely is the department given a helpful de- gree of prominence, but the general appearance of ‘the store is improved. One dealer located his sporting goods department in a room at the rear of the store. This room was raised a couple of feet above the gen- eral floor level. The sides were lined with cases containing a wide variety of articles, all the way from gloves to guns. (Racks in the corners held base- ball bats, tennis racquets, fishing rods and similar articles, Other lines were displayed on counters. This arrange- ment had the advantage that cus- tomers could carefully examine the stock without that feeling of restraint that comes from the proximity of other customers, Another dealer secured a lot of busi- ness by putting up signs. “The or- dinary fence sign,” he said, “is pretty well obsolete. But if you can put up a neat and attractive sign in a place where people most likely to need the goods will see it, then it is worth while. Now, we have three splendid spots for fishing near our town, and at each place ] had a sign put up ad- vertising fishermen’s supplies. Every angler who visited one or other of these places would sit for several hours, probably, in full view of my sign. If the fish refuse to bite, the average fisherman is apt to blame his tackle. In such a mood, who could refuse to give attention to the sign, right in front of him: “Latest improv- ed fishing tackle—prices right at Blank’s thardware.’ I put up signs at points that hunters were likely to visit, and they got results, itoo.” The care of your stock of guns is an important item. One veteran dealer advises leaving all stock, as far as pos- sible, in the original wrappings. In his own store he has built special racks and shelving in order that this can be done more easily. The exposed stock is gone over regularly to prevent rust. In another store every gun is wiped off with a specially prepared cloth soaked in oil before being replaced on its rack, In handhing sporting goods, two fea- Michigan Hardware Co. September 16, 1931 tures are important. You must know your goods. And you must know your public, Yet clerks who at the start knew neither their goods nor their public have gotten good results by being willing to learn. One young junior was assigned to help the recognized head of the sporting goods department. He had to begin with the smattering of knowledge regarding sports which the average spectator is apt to accu- mulate. He was under the handicap that he had never played any game. Yet the boy conceived a sudden en- thusiasm for his new department, and set himself to learn all about it. He had to help him the retentive memory of youth. He soon knew every varticle in stock, and where to find it; and found out the uses and selling points of the various articles by studying the catalogues. Then he got into the habit of asking customers questions regard- ing the sports in which they were in- terested—the players they admired, and what made them superior; and what other people were interested in the same sports. Inside a year that en- terprising youngster was a veritable encyclopedia on the subject of sport and knew pretty nearly everybody in town or the surrounding country who was interested in sporting activities. All of which meant that he was im- mensely more useful to the business and more valuable himself. Victor Lauriston. —_++<+_____ A Business Man’s Philosophy. I am annoyed: By clubs and societies that are kept alive by artificial respiration. By people who sneer at everything that is new or that is old. By mechanical contrivances habitually get out of order, By a husband who refers ito his wife by nickname or vice versa. By people who are habitually late for appointments, that By women who are easily shocked— or pretend to be. By anyone who doesn't do his job as well as he can, By women who complain about their servants. William Feather. ———_».-— >___ Ardent Proposals. She: I’ve been asked to get married lots of times. He: Who asked you? She: Mother and Father. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN ~~ & Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE “ , : —_————_—_ September 16, 1931 MICHIGAN TRADESMAN 23 FIFTY YEARS OLD. An adjourned meeting was held Mail Orders For Men’s Wear Heavy. Oct. 22 when ten directors were elect- Mail orders for men’s and_ boys’ : ed as follows: ‘lothing < furnishings are very Some. Facts About Foanding of the as fo ~~ clothing and furnishing _ are very Ce ae D. H. Waters, H. F. Walch, C. E. heavy and show a substantial increase enmsiiar <1 : Olney, Julius Houseman, John §S. over the same days of last week. Re- Oct. 8, 1881, seventy-eight Grand Jawrence, Geo. G, Briggs, W. D. tailers who held off until the last Rapids gentlemen met and decided to organize a social club to be known as the Peninsular Club of Grand Rapids. T. J. O’Brien was elected temporary president and John S. Lawrence was elected temporary secretary. Com- mittees were appointed to prepare a ¢ constitution and by laws and to recom- mend the names of gentlemen for officers and directors. Ten days later a second meeting was held, when the seventy-eight gentle- men above mentioned were accepted as charter members, as follows: Wm. F. Kelso. John ‘McIntyre. Martin L. Sweet. Samuel B. Jenks. N. Fred Avery. Samuel P, Bennett. Melbourne H. Ford. John E, Peck. Oliver Waters. George 'H. Morgan. Wim. M. Robinson. Horton H. Drury. T. Stewart White. E. H. Foote. Jacob Kleinhans. Lemuel D Putnam, Perrin V. Fox. Joseph ‘Houseman. Willard F, Chandler. Charles W. Jennings. John L. Shaw. Wim. H. Powers, Arthur Hazlewood. \ Elias Matter. s Eugene M. Kendall. E. B, Dikeman. Albert C. Horton. Alfred Baxter. Chas. H. Leonard, Nathan Follett. Wm. F. Bulkley. Samuel M. Lemon. Richard E. Abbott. Electus B. Ward. Percy T. Cook, Norman D,. Carpenter. rank L. Noble. Arthur Wood, Franklin B. Wallin. John C. Post. Arthur W. Byrne. Joseph C. McKee. Daniel M. Wetzell. John McQuewan. John A, Covode. John C. Kendall, Ezra P. Barnard. George D. Conger. Charles McQuewan. Don J, Leathers. G. Chase Godwin. Martin N. Moyer. Joseph Heald. Edward V. Reynolds. John W. Champlin. Aaron B. Turner. ¢ T.-C. Sherwood. Mark Norris. Richard D, Swarthout. Robert W. Merrill. Fred H. Spring. Samuel IR, Wooster. y. Ed. Earle. Daniel McCoy. C. Morton. A. ‘S. Goodman, Jas. C. Darragh, Leonard H. Randall. Charles B. Blair. Frank W. Foster. Robert A. Barnard. Frank Chickering. Edmond D. Barry. A. M, Collins. Wm, Lyon Pantlind. Andrew K. McMullen. John Caldwell Holt. 7 Harvey J. Hollister. F, A. Gorham. Stevens, Andrew Bevier, E. F, Uhl, L. H. Withey, Edwin F. Uhl was elected President and John §S, Lawrence was elected Secretary. At a subsequent meeting, held Oct. 26, the Morton homestead, on the hill, where the Klingman building now stands, was leased for $800 per year from Dec. 1, 1881, to Feb. 1, 1883. Nov, 15, 1881, thirty-eight additional members were admitted. No record of the names of these gentlemen appears to be available. Dec. 20, 1881, the club house was opened by a reception. Of the original seventy-eight char- ter members, all have passed away ex- cept the following seven, as follows: T. J. O'Brien. Mark Norris. A. S. Goodman. Chas. B. Blair. Fk. A. Gorham, Chas. McQuewan. J. ©. Holt. At the first annual held Jan. 10, 1882, it was reported that John Morris, of Chicago, had been engaged at a salary of $75. per month, including the services of his wife. The officers had also employed two servants. The total membership had increased in the meantime to 151. The income the first three months was $4,840.30 and the expenses were $3,947.80, leav- ing a balance on hand of $892.50. At the second annual meeting, held Jan. 9, 1883, the same directors were elected for the ensuing year. Chester M. Spaulding was engaged by the directors to succeed Mr. Morris. It was reported that a committee of A. Bevier, Julius Houseman, I. M. Weston, E. Crofton Fox and T. Stewart White had secured subscrip- tions to the amount of $30,000 to erect a new club house. The corner lot now occupied by the club was purchased for $13,000. It was decided to increase the subscriptions ‘to $40,000 and issue the subscribers 4 per cent. bonds for their contributions. Hon. S$. Withey was made trustee for the stock- holders. The the year to 174. The treasurer’s report showed re- ceipts of $11,499.76 and disbursements of $9,429.67, leaving a balance on hand of $2,070.09. Considering the part the Peninsular Club has played in the social life of the city during the past fifty years it would seem as though the anniversary ought to be celebrated, without osten- tation, in a manner in keeping with the dignity of the club and the record it has made in this community. It is customary with most organizations of this character to re- mit ‘the annual dues on all members who have been paying members for fifty years. Perhaps the directors, with or without the consent of the members, will conclude to take similar action. meeting, as steward membership increased during social minute to make Fall purchases are now operating freely. Demand _ stressed men’s and young men’s suits in the popular price ranges, corduroy trous- ers, leather clothing, shirts to retail at $1.35, preferably in the shadow stripe broadcloth and fancy and neckwear to retail at $1 and $1.50. Stores are now waiting for cool weather to stimulate Fall sales. weaves, ——_+>-.—___ Christmas Trade Poster Ready. With its new poster ready, depicting a young woman holding a gift box, preparations are being completed for the launching of its early Christmas shopping campaign ‘by the National Retail Dry Par- ticular emphasis will be centered on efforts to “get the ‘Christmas started early” through the medium of retail merchants all over the country. The poster is the Haskell Coffin and carries the slogan “Do Your Christmas Shopping Early.” P32 welfare demands fresh, clean food, and the man who sells it is doing a service to his community— with profit to himself. High among protective, appetizing methods is KVP Delicatessen Paper; it builds faith in the freshness and purity of the food you sell and Goods Association, agen trade grows by confidence. KVP Delicatessen as a “slap sheet’ is proof work of against air and moisture; keeps odors out and goodness in. It is grease-resistant and strips clean. Comes in handy wall cartons, rolls or boxes. Write your Paper merchant (or us direct) for samples. SARLES Detective Agency Licensed and Bonded Michigan Trust Bldg. Grand Rapids, Mich. Kalamazoo Vegetable Parchment Co. Michigan Kalamazoo : «vip DELICATESSEN PAPER I. Van Westenbrugge Grand Rapids - Muskegon Exclusive Service Distributor Central Western Michigan KRAFT PO) CHEESE Pan FISH OCEAN, LAKE, SALT & SMOKED Wholesale and Retail GEORGE B. READER 1046-8 Ottawa Ave. GRAND RAPIDS, MICH. Wonderful Flavor JENNINGS PURE VANILLA Jennings Flavoring Extract Co. Grand Rap:ds, Mich. NOW Warnhase Sand Lime Brick ~ i At ees Nothing as Durable largest / ‘ Fresh” Nothing as Fireproof National a Makes Structure Beautiful No Painting brand |W No Cost for Repairs Fire Proof Weather Proof ——— ll Warm in Winter—Cool in Summer “We Serve as E. SELL”’ Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Phone 61366 Sagi i oun JOHN L. LYNCH ' SALES CO. Kent Products Co. Service Distributor SPECIAL SALE EXPERTS Eskimo Creamed Cottage 3 Cheese. Expert Advertising Borden Cheese. ae Meadow Gold Butter ‘“‘June Expert Merchandising Flavor.” Grand Ranids and Western 209-210-211 Murray Bldg. Michigan Grand Rapids, Michigan Phone 64-929 eiieig 24 HOTEL DEPARTMENT News and Gossip of Interest To Hotel Men. Los Angeles, Sept. 12—Once in a while I receive a letter from a Michi- gan constituent who seems genuinely pleased over something I have said in the columns of the Tradesman, and it makes me feel, after all, that life is really worth the time you spend in living it. Just now I have two of these communications, one from Mrs. Myrtle Lindsey, manager of the Black River Country ‘Club, Port Huron; the other from my good friends, the Gerows, who run Hotel Elliott, Sturgis. In acknowledging something pleasing J said about her, Mrs. Lindsey takes oc- casion to remark that “whatever I am or do in the hotel world i have to thank you for.” A mistaken idea surely, for this charming lady has every qualification for meeting and entertain- ing the public, and her success is due to the fact that she has a faculty of forming friendships and conducting herself in such a manner as to retain them, When the club, with which she is connected closes for the season, Mrs. Lindsey will accept a similar position with ‘the Port Huron Elks Temple, and she will add to her laurels there. [ well remember the first time [ met Mrs. Lindsey. I was making a trip with Earl Greene, of Flint, for the pur- pose of securing new memberships for the Michigan Hotel Association, and we called upon her at Imlay City. She had been bereaved through the recent death of her husband, with a hotel, the Lindsey, on her hands, and some doubts as to whether she would con- tinue the operation of same, but I felt sure that she had the poise to make a successful operator, suggested a few ideas, which, I believe, she adopted, and she was soon sitting on top of the world. Possibly for this reason, | may have taken a greater degree of interest in her welfare, but she deserves every good thing I have ever said about her, and this will be her acknowledgment for the very interesting communication she sent me. Dan. Gerow writes me ail about the affairs of Hotel Elliott, Sturgis. Pri- marily I might say that his new hotel has proven a decided success. By ac- tual figures he shows me just what he has been doing ever since the recon- struction of the older Hotel Elliott, and the showing is of a most satisfac- tory nature. Fortunately, during these times of depression, the Gerows have been favored with location. Their ho- tel is always about fifty or sixty miles from any similar institution, in any di- rection, and is the acknowledged head- quarters for commercial men in_ that portion of Southern Michigan, When I speak of Hotel Elliott J universally mention “the Gerows,” for the reason that Dan. and his wonderful wife con- stitute a team which it would be hard to beat, They are equally superbly equipped to cater to the public and they give to their guests a touch of so- cial life, not obtrusive, but of a char- acter which makes the strongest kind of an appeal to this ‘type of patrons. They will make money, and, | hope, a lot of it, with their hotel, and | only hope that they will keep on going so long as they enjoy it like they always have. I remember when they came to Sturgis, a matter of eight or ten years ago, with a reputation established by a similar service in Wisconsin, and I immediately added them to my list of folks “who would tbe heard from in the future.” I have not been successful in finding out much about the affairs of Hotel Heldenbrand, Pontiac, except that the results have been similar to those ex- perienced by many others, during these perilous times. H. V. Heldenbrand, Jr., has given me an inkling of the situation, which is about as I had de- duced. The Heldenbrand, a wonderful MICHIGAN TRADESMAN property, was in the category of a dozen other Michigan hotel enterprises which were far ahead of the times, but which would have probably pulled out under normal conditions. H. I’. Hel- denbrand, promoter, and a large in- vestor in the enterprise, was a suc- cessful hotel operator, [| remember him personally, in his operation of Hotel Saulpaugh, -/Mankato, Minnesota, a score or more years ago. He had made a signal success of management of eating houses along the line of the Baltimore & Ohio Railroad, and took the Kenwood Hotel, at Pontiac, an ancient proposition, modernized it, and placed it on the dividend paying list. In normal times Pontiac could support a hotel like the Heldenbrand and some day it will come into its own. It is regrettable that Mr. Heldenbrand, should through force of circumstances, have been compelled to undergo the vicissitudes of trying to make divi- dends at a time when “there is no such animal.” Sol Smith Russell, comedian of half a century ago, used to sing a refrain entitled: “Some matters that make me tired.” I get to reminiscing when some guy like ‘William Green, head of a labor organization, starts out to tell the public about distributing available work among as many workers as pos- sible, ‘but with the main idea of main- taining a schedule of wages so that the standard of living may not be re- duced. A pretty thought. The manu- facturer and producer sweating blood trying to provide employment, selling goods ona feeble market, in which the public is benefitted by low prices, and the unionist figuring out that the pay- ment of fictitious wages to be thrown broadcast is going to sop up super- fluous production at losing prices. Even Senator Borah, with all his ec- centricities, has something to offer which might ibe worked out, but a ten hour week, with wages commensurate with six days labor, gets my goat, and produces that tired feeling, referred ‘to feelingly by 'Sol Smith Russell. The letter carriers want a five day week and a holiday every time there is a christening anywhere. They can thank their lucky stars they haven't a Teddy Roosevelt to deal with at this time. Some of us remember when during the administration of the Rough Rider, he nipped in the bud a move- ment to coherce ‘Congress into giving them increased salaries, by gently knocking their heads together and sug- gesting that they retain their situations by going home and delivering the mails, Mrs. Nellie Tayloe Ross, former Democratic Governor of Wyoming, says women have floundered ever since they got the ballot and declares they won't ifind themselves until they gain adequate representation in the official councils of the major parties from pre- cinct committees up. Considering the failure men have made of politics in the major parties, they at least couldn’t do much worse if they gained full con- trol of the game. Pacific coast hotel men are much in- terested in the development of aviation, much more so, I think than in anv other section. In Los Angeles a hotel is scheduled which will have facilities for storing of airplanes in combination with a garage. With the amazing man- ner in which aviation has developed in the past two or three years, there is no telling what it will eventually drift into, and the hotel organization which “knows its onions” will keep abreast of the times and watch every move in its development. It will also do well to see that its subordin- ates are sufficiently well posted to be able to give the public information as to air schedules and rates just the same as it is expected to concerning trains and busses. TT ST “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria ote Sandwich Shop September 16, 19 2 vo 1 HOTEL : DETROITER ROOMS 75O BATHS FREE GARAGE UNDER KNOTT MANAGEMENT SINGLE ROOMS ARs PRIVATE BATH ate NO HIGHER Decorating and Management Facing FAMOUS Grand Circus Park. Oyster Bar. ele 800 Rooms - : - 800 Baths Rates from $2 HOTEL TULLER HAROLD A. SAGE, Mgr. In Kalamazoo It’s the PARK-AMERICAN Charles Renner, Manager W. D. Sanders, Asst Mer. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -% 400 Baths RATES $2.50 and up per day. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, BRNDST W. NEIR, Manager. Michigan. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. SOMETHING NEW. For those desiring to reduce the cost of living, the COMMERCIAL HOTEL will board you for$12 to$15 per week Best meals in Michigan, no fooling, we mean it. Hundreds say so. Good Beds. PENTWATER, MICHIGAN FOUR FLAGS HOTEL In the Picturesque St. Joseph Valley. Seventy-eight rooms. Con- ducted on the high standard es- tablished and always maintained by Charles Renner, landlord. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a -$1,000,000 Investment. 250 Rooms—150 Rooms with Private Eur $1 60 t rh uropean : and up per Day. RESTAURANT AND GRILL Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Roome WALTER J. HODGES, Pres. and Gen. Mgr. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EOWART R. SWETT, Mgr. Muskegon ote Michigan ‘ Columbia Hotel KALAMAZOO Good Place To Tie To HOTEL CHIPPEWA MANISTEE, MICH. Universally conceded to be one of the best hotels in Michigan. Good rooms, comfortable beds. ex- cellent food, fine cooking, perfect service. Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HENRY M. NELSON, Manager September 16, 1931 MICHIGAN TRADESMAN 25 You know that every day is almost like every other day in Los Angeles has no effect on the -conversation which is carried on about the weather. It is safe to say that there are as many conversations opened between strang- ers ‘by the remark: ‘Beautiful day, isn’t it?” as there are with the cus- tomary “Hello,” or “Good Morning.” It seems that everyone recognizes that the skies are blue and that the sun is shining ‘brightly overhead and wants to assure himself that the person he is talking to has observed the same facts. Anywhere in the world, almost, con- versation about the weather means something. ‘Cloudy skies indicate that rain is about to fall and_ relieve a drouth or damage crops or spoil picnics or outings. Snow and ice mean there must be more coal bought and more attention paid to water pipes to keep them from freezing. But here in Los Angeles, where every day is like every other day, there seems to be no use for people to talk about them. It is just a repetition of the same remark day after day. Of course, you object. There are rainy days and days when the skies are ‘bleak and sullen, But such days are few and far between. Just now Dame Nature is geting ready to give us a christening as she does every year about this time. We will enjoy it in a way, for its novel | features, at least, but it won’t make a particle of difference with the appear- ance of the things. The deserts will continue to be deserts and the oasis will hover around those localities pro- vided with irrigation facilities. There are some pessimists who will tell you we have just passed through the hottest summer experienced in fifty years but go and call upon Colonel Hershey, the weather man, and he will show you by actual cold figures that our temperature for the summer per- iod has averaged ‘fifteen dcgrees lower than in the city of Detroit. So there you are, = A lot of traveling men and others will be glad to know of the where- abouts of Earl. Greene, who used to operate Hiotel Crystal, at Flint, selling out and going to Oklahoma, where he was in the harneses for a while. Well, he is comfortably located at the Cap- itol Hotel, Flint, which he is operating, and you can all well believe he is “run- ning’ it, too. And he is some host. Earl was untiring in his efforts to please the horde of commercial men who used to swear ‘by him, and he now writes me that he is doing nicely in his new location, which is pleasing to know. I do not believe any one indi- vidual ever rendered me the assistance he did, when the ‘Michigan Hotel As- sociation was making a drive for new members. And he applied the same methods in dispensing hospitality. I am glad to keep in touch with this really likeable fellow and hope he will line his jeans with plenty of the long green. Someone complains about the soggy bacon served oftimes at eating places. I can go the critic one better and say that if the chef will lay his strips of bacon in a cold skillet and fry it over a slow fire he will turn out a product fit for the gods, and it will not arrive at the table looking as if it had been done up in curl papers. Walter Adler, formerly interested in Hiotel Rowe, ‘Detroit, has taken over the Madison, at Toledo, and_ will henceforth operate same. Mrs. A, L. Champion, who has been catering manager of Grandma’s Pan- try, a hotel at Milan, for the past year, has, with her husband, 'taken a lease on that hostelry from (Mrs. ‘Muriel Good- ridge, who has operated it for the past two years. Grandma’s Pantry has been one of the popular institutions of Southeast Michigan for many years. ‘The Elk ‘Hotel, at ‘Ontonagon, which was the alma mater of ‘George Burke, who afterwards operated Hotel Scott, Hancock, and other Upper Peninsula hotels, has been taken over by G. Gar- vin, of Detroit, who has purchased the furnishings, and will ‘be improved at once under the new management. For a number of years it had been operated by Mr. and ‘Mrs, Adam Long, John Rau, easily one of the most popular landlords in the Alpena dis- trict, having run the Hanson Hotel, at West Branch, for many years, has sold out to Harry Carpenter, who has taken charge of same. It is the only hotel at the county seat of Ogemaw county. The old Waverly House, at Lowell, the principal hotel in that place for many years, has been purchased from Mr. and Mrs. Mike Driscoll, by J. and D. London, of that city, who are con- tracting builders, It is reported that they contemplate making over the sec- ond and third floors as a complete ho- tel unit, the main floor to be used as a store. The fool killer seems still to look upon aviators as his meat. The latest silly “stunt” two inexperienced flyers, attempting ito make a non-stop flight from Japan to California, has panned out just as practical aviators said it would. These men never had a one to one thousand chance, with an old, dis- carded plane, and just enough gasoline to make the trip provided they were not delayed. Also Admiral Wilkins’ efforts to reach the North Pole, in an antiquated tub, are efforts along the same senseless line. As Edison recent- ly remarked: “The same effort expend- ed in something really worth while, might be remembered by posterity.” 3ishop Shayler, of Nebraska, won- ders if Babe Ruth thinks he is a suc- cess, Now if Babe will give us the low-down on the bishop, we will have a fifty-fifty proposition. The closing arenic feature of the wonderful La Fiesta de Los Angeles celebration of the 150th anniversary of the founding of the City of the Angels, has been the most wonderful affair of its kind ithat modern civilization has ever witnessed, throwing into eclipse the New Orieans Mardi Gras and the Veiled Prophets, of St. Louis. The crowning event was a pageant which was the contribution of the mo- tion picture industry of Hollywood. The resources of the various studios were exhausted in this colorful splash —and what a show it was? No other city in the world, even with the ex- penditure of millions, could have pro- duced anything to compare with it. There is inclination at times to criti- cize the motion picture industry, but one fact may be recorded now for past and future reference—when that in- dustry is called upon in any civic cele- bration of whatever character, it al- ways comes through, and magnificent- ly. This characteristic is, according to my deduction, enough to overbalance any shortcomings charged up to Hol- lywood. The motion picture industry has been as hard hit as any other com- mercial enterprises, but with a view of cheering up he downcast, and con- signing gloom to the demnition bow- wows, these showmen drew upon their entire gamut of resources in an effort to try and induce the community to forget its trouble. It was the most op- timistic offering I have so far heard of. ‘Some of the newspapers like to take an occasional fall out of Merry Old England, but it seems a little far fetch- ed when they try to humble and put her into the third class on account of the financial stress she is now under- going. Just why is she weak? Isn't it because she has drained herself dry by paying her just debts while other European nations were sitting by and arguing against paying and accumulat- ing in their treasuries what rightfully belonged to this country? Maybe we will finally wipe all these obligations off the slate, but in any event England deserves credit for toting fair, without any quibbling. ‘The California courts have decided that corporal punishment as applied by a teacher to a pupil is legal and usual- ly justifiable. The presiding judge said: “From ‘time immemorial it has been the prerogative, if not the duty of teachers to correct pupils by the use of the rod, placing them on the same basis as parents.’ The parent in this case had sued for $10,000 damage. The decision is refreshing, at least, When motorists ‘butt into a railroad locomotive they ought to have a heart for the poor devil of an engineer who is in an enclosed cab and cannot get away. That is what a Riverside jury thought of the situation when a jitney owner who thought to get damages from the railroad company, had the cards stacked against him. No longer will the auto prove a menace to steam trains if this judgment stands. Frank S, Verbeck. Charles W. Sams, proprietor of the Clifton Hotel, in Marquette, for the past eleven years and one of the best known hotel men in the Upper Pen- insula, died last Thursday in St. Luke's hospital, Mr. Sams had been in poor health for several years and his condi- tion had been serious for some time. The Lincoln Hotel, at Brighton, which has been in receivership for the past year, has been closed and the fur- nishings have been sold at auction. The Lincoln was built on the site of the Brighton, operated many years ago by Charles W. Norton, president of the Norton, in Detroit, and the Norton- Palmer, in Windsor. The Brighton burned several years ago, after having been open for nearly a century, William Kerns, proprietor of the Kerns, at Lansing, has launched upon a $20,000 improvement program. The cafeteria counter will be extended twice its present length and the parti- tion which now divides the cafeteria will be removed to allow for this alter- ation. The cafeteria will be entirely re- decorated and refurnished. A com- plete new refrigeration system will be installed and new hot water and water softening equipment was purchased. The hotel laundry is being remodeled and new equipment added. The im- provements will be completed shortly. L. G. Davis, proprietor of the We- quetonsing Hotel, Hiarbor Springs, has announced that during the coming win- ter he will manage the Jungle Hotel, at St. Petersburg, Fla. The Jungle is of Spanish design and is surrounded by attractive grounds. There is an 18 hole golf course in connection with the hotel and other sports offered in- clude tennis, fishing, bathing and trap shooting. Mr. Davis has operated the Wequetonsing for the past nine years. William Kerns, proprietor of the Ho- tel Kerns, Lansing, has engaged ‘Miss Una R. Wood, formerly dietician for the General Foods Sales Corporation, of New York, as dietician of the hotel. Miss Wood. will supervise the prepara- tion of foods and will suggest new dishes and new combinations. ——__> +. Western Chains To Open Nights and Sundays. With the announcement of the merg- er of the Safeway and MacMarr stores comes another announcement which is startling to the food distribution world. Late in July an announcement was made that the Safeway and MacMarr stores in the city of Los Angeles were to be operated from 7 a. m, to 10 p. m. every day including Sunday. ‘Here is a statement published ‘by the chains: “For many years all MacMarr stores in Los Angeles and the stores acquired in the city of Los Angeles by Mac- Marr, Ltd., have observed evening, Sunday and holiday closing, and in years gone by this method of observ- ing certain hours was most certainly beneficial: but to-day things are differ- ent. A careful investigation has proven that the masses of Los Angeles con- sumers prefer the convenience of shop- ping evenings, and especially so dur- ing the summer months,” > ++ All hail to the American Home Security Bank, which has been born under adverse circumstances which would have staggered less resolute men than the officers of the three banks composing the amalgamation, the officers of the other three local banks and John W. Blodgett. With such sponsors, such backing in capital and re- sources and a background of ex- ferience which will serve them to good purpose in their new under- taking, there is no reason why the new bank should not score a splendid success. —~++ > At last the powers-that-be are not idling over unemployment. Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mgr. { e ti } i , i i. if it t + ft i i Se a 26 DRUGS Michigan Board of Pharmacy. President—Orville Hoxie, Grand Rapids. Vice-Pres.—Clare F. Allen, Wyandotte. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August ex- amination at Ironwood, and the March and November examinations at. Grand Rapids. Michigan State Pharmaceutical Association. President—J. C. Dykema, Grand Rapids. First Vice-President--F. H. Taft, Lan- sing. Second Vice-President—Duncan 'Wea- ver, Fennville. Secretary—R. A. Turrell, Croswell. Treasurer—Clarence Jennings, Law- rence. Diplomacy Behind the Store Show Cases. Our father-in-law (now deceased) worked in the Department of State at Washington. He attended to the ex- pense accounts of our consular officers. He had an exceptional opportunity to come in contact with that body of men who represented our country abroad in diplomatic capacities. “We have some splendid men as well as some of the inferior type; yet the former lack the polish of the average British diplomat. To the Britisher the diplomatic corps is a life-time career. To the ambitious American it is either a political plum or a temporary step- ping stone to something higher. He is never sure he will be retained in the service. This very uncertainty is in- jurious to the morale.” The retail salesperson is a diplomatic representative of the store by which he or she is employed. Instead of ticklish situations to handle with foreign na- tions, the salesperson’s job is to be tactful in handling hard-to-please cus- tomers. Whenever an effort to please ends in failure, the customer severs diplomatic relations with the store. A verbal war is declared, with the “firing line’ mouth-to-mouth relaying of the unfortunate incident to friends and ac- quaintances. “Don’t trade at Blank’s. They treated me most shamefully the last time I was there,” are merely the two opening lines of a long verbal tirade against the store. Diplomats may be born and not made, as has been declared, but there are typical situations which crop up time and again. If salespeople are counseled to be on the watch and given advice as to how to handle such trying matters, there will be a decrease in the number of dissatisfied customers. One retail store training bureau quizzed fifty-one employes engaged in as many merchandise departments, to get an accurate cross-index as to how the majority would act in several trying situations. The First Problem. “A customer walks into the store on a rainy day and places a wet umbrella on or near your merchandise. What would you do?” Answers: Thirty-nine of the would- be diplomats declared they would move the umbrella and tactfully explain to the customer what they have done. This is the right solution. Ten of the salespeople would move the merchandise—a rather tactless act. Two of the pupils revealed their clumsiness by announcing they would MICHIGAN TRADESMAN ask the woman to keep her umbrella away from the goods! The fourth possible alternative—ig- nore the fact the umbrella was there —failed to elicit a single supporter. The Second Problem. “While you are busy with one cus- tomer, another approaches your coun- ter, picks out her merchandise, and hands it to you with the exact change, saying, ‘Can’t you just take the money and let me have the merchandise? I’m in a great hurry.” Answers: Again there were four al- ternative ways of handling the inci- dent; yet fifty out of the fifty-one sales- people mentioned they would ask the customer already being waited on if she would excuse them to take care of the hurried patron. The one and only tactless salesperson in this instance would tell her: “You must wait, madam, as I must first at- tend to the customer who came before you did.” No votes registered in favor of the two other tactless alternatives. (3) “Answer—Yes, indeed,” and simply take her money with no explanation to the first customer.” The Third Problem. “Suppose a woman approaches your department and asks for a certain item which is carried in a wide price range, and she fails to mention the price she is prepared to pay. What would you do? The Answers: Forty would exhibit medium-prcied merchandise. The right way. Five would look the customer over and judge her buying ability for them- selves. This is the kind of an intelli- gent answer that experienced sales- people would give and works in the right hands. Four would either subtly flatter or irritate her, according to the individual reaction, by showing the highest-priced merchandise in stock. This problem is apparently such a universal one that not a single pupil testified to asking the customer “about what price do you wish to pay?” The Fourth Problem. “After looking over your stock, a customer says that your prices are very high, for she found the same merchan- dise at a lesser price in another store. She cannot gauge values, as it is not a branded nor Nationally advertised product at a uniform price. What would you do?” Answers: The problem produced a fine muster of intelligent minds, for forty-seven of the group would show the customer the good points about the merchandise which justify the price. Only two contemplated calling the proprietor or anybody else in author- ity, to reduce the price especially for this one patron. The remaining two of the fifty-one would inform the customer that she must be mistaken in thinking the mer- chandise at the other store the same as ours. Not a soul behind the counter of this composite store would agree with the customer that the price was exception- ally high. The Fifth Problem. “Tf a customer asked for merchan- dise which you did not have in stock, what would you do first?” Answers: Even retailers will dis- agree on the course to be followed. The solution of the problem depends to a large extent on the nature of the asked-for product. It may be an en- tirely new line; yet without an ap- proadchable competitor. It depends, too, on how urgently the customer needs the article. The obnoxious art of substitution ranks first in the minds of these fifty- one salespeople, for without a single exception, they would all “show the customer something that they believed would take the place of the desired merchandise.” Another accurate answer that would apply in certain cases is, “We are ex- pecting a new shipment of goods to- morrow. Shall we send it as soon as the shipment arrives?” If the replacement order has been overlooked, the salesperson might call the executive in charge and remind him. Then, as the customer indicates she has to have it to-day, hurriedly despatch a messenger to another local store—and_ sacrifice the immediate profit in the desire to be of service and keep her patronage. Far better than the negative alternative—‘‘I’m sorry we do not have it in stock?” You cannot control what your sales- force will do in their working day actions; since new situations arise from day to day. The best you can do is to form a uniform set of rules ap- plicable in common cases, and to add to these rules as new problems come to your attention. Despite the Amer- ican genius for standardization, di- plomacy is out of reach. You no sooner solve one problem than another rises out of a clear sky. Bit by bit you agree that “diplomats are born and not made. Ernest A. Dench. Drug Study Progresses. “Why do drug stores fail?” is the retail problem now being intensively studied by the Bureau of Foreign and Domestic Commerce of the Depart- ment of Commerce—a study which has progressed to the point where it is now expected that the bureau will be able to issue reports on four separate phases of the survey before the end of the year. The survey subjects. selected for earliest publication are store arrange- ment and display; the merchandising characteristics of packages, including color, style, advertising matter and de- sign; the drug wholesaler‘s problem of profitable customer selection and causes of business failure in the retail drug trade. The proposed early pub- lication of results along this line is expected to set a new standard of speed for making available tangible re- turns from a survey as extensive in scope as that which is being conducted in St. Louis. While the tentative publication sched- ule calls for only the four advance reports in the present year, it is also vossible that other special studies. will be made public within the next few months. Some additional phases of the subject on which material is ex- pected to be available at a comparative- September 16, 1931 ly early date include an analysis of in- ventories carried in the test stores; a study of consumer demand for drug- store commodities and services, pre- scription sales in fourteen St. Louis stores and an analysis of soda-fountain business during a representative mid- summer period. —_—_—_>+>—_—_ Items From the Cloverland of Michi- gan. Sault Ste. Marie, Sept. 15—We have had a hot time in the old town for the past week, which is a record breaker for September according to the old timers. The hay fever tourists are still remaining so that the tourist sea- son is holding on fairly well. Many of the licenses on the automobiles show that quite a few cars are from California, Ohio, Iowa and the South- ern states. There is one thing we have here—no matter how hot the weather is one can find a cool spot somewhere along the river or at Al- bany Island, which is situated on a point of land with many shade trees which is fanned on either side by the breezes over the water of the Straits of Mackinaw. E, J. Wilcox, the wholesale and re- tail fruit dealer on Portage avenue, has moved to a new location on Ashmun street, near the bridge in the building recently vacated by Cook & Co., fish dealers. (Mr, Wilcox expects to get into the fish business in the near future and carry on that business with the fruit ‘business, Times have changed. The last gen- eration ‘burned the midnight oil. This generation burns the midnight gas. The concrete paving on US2 is nearing completion. The contractors are now within three miles of the ‘Soo. If weather continues to hold out as it has been, the road should be com- pleted on schedule time, Oct. 15. This will put more joy into motoring when we can drive from the Sault through to St. Ignace on all concrete, The State Highway Commission will co-operate with S. D. Newton, chair- man of the Historical Marking Com- mittee of our Chamber of Commerce, in erecting a large Indian statue in the triangle at the forks of US2 highway when completed. The Chamber of Commerce is going ahead with plans for the base of a monument which shall eventually be the fine statue of an early Indian, It is a queer thing that some people seem to be able to dig up police court fines, although claiming it to be im- possible for them to pay other debts. Schoolcraft county’s twentieth an- nual fair will open to-day and remain open until Friday. It is expected to be the greatest exhibition in its his- tory. The agricultural, horticultural and live stock exhibits are expected to surpass those of any previous years. Band concerts, free acts, running and trotting races for the day exhibition and band concerts, free acts and car- nival to entertain the visitors in the evening. It looks as if the depression will have nothing to do with the fair committee in making the fair a record- breaker this year. -Edward Reidy, the well-known West end grocer, returned last week from an extended trip throughout Canada and the South. Ed. says he had the time of his life and was much surprised to find that his good wife had re- adjusted the store during this absence. The counters are now in the center of the store, which makes a much better appearance, and Ed. was highly elated in finding things as they are now. In all his travels he has yet to see any other place as good as his home town. Dr. M. N. Hess, chiropodist, has lo- cated here in the offices formerly oc- cupied by Dr, Wade in the Masonic building. _Dr. Hess is a graduate of the Illinois College of Chiropody and will specialize in foot diseases. The firm of Berube & Garipy has changed hands. Mr. Berube, ‘Sr., has entaonaeia ee September 16, 1931 MICHIGAN TRADESMAN 27 purchased the interest of W. Garipy the bag pipes without showing them and will continue the business, Ed how to play it WHOLESALE DRUG PRICE CURRENT Berube, Jr., has left for the Mayo Another pest has come to invade the : clinic at Rochester, with a nervous forests of Michigan, this latest one Prices quoted are nominal, based on market the day of issue. breakdown, The store will be looked making an attack upon the white birch acide Cotton Seed ____ 1 25@1 50 Benzoin Comp'’d. @32 40 after by the father during his obsence. trees, Throughout the major portion orig (Powd.)-- 10 @ 20 Cubebs -------- &§ 00@6 25 Buchu -...._____ @2 16 One trouble with this land of ours of the State these beautiful trees have Borie (Xtal) -_10 @ 20 oe Ss 4 oat 25 Cantharides -_-- @2 52 is that a lot of fellows have the notion the appearance of dryness and many Carbolie -------- 38 @ 44 ae sa : os = fre oi z but no motion, while others have the supposed that a lack of moisture was esis coco <6 « Juniper Berries. 4 00@4 25 Cinchona -___-__- @2 16 motion but no notion, responsible for this condition. The Nitric ent: 9 @ 15 — Wood - 1 50@1 75 ae cS @1 80 Our city market on Arlington street, foresters, however, claim that an at- Qxalic ---------- 15 @ 26 lant he eer ; a 7 Digitalis ——- ¢ a operated for the farmers on Saturday, tack is being made by a small parasite ica aed ssc ae ar Lavender Flow__ 6 00@6 2% Gentian -_____-__ @1 35 is getting to be very popular and the and that the damage may he coneiders Lavender Gar’n. 1 25@1 50 Guaiac -_____-__- 2 28 farmers are more than pleased with able. It would be a real pity if any Lemon ----.-~. 2 00@2 25 Guaiac, Ammon. @2 04 : : ‘ es ey De Op a Ammonia LiLnseed, boiled, bbl. @ 70 Mane 2 @1 25 the patronage. Some of the farmers great loss were suffered by the white Water, 26 deg... 07 @ 18 Linseed, raw, bbl. @ 67 Iodine, Colorless_ @1 50 are considering the idea of renting a birch, one of the finest trees that grows Water. 18 deg... 06 @ 15 Linseed, bid., less 77@ 85 Iron, Clo. -_-____ @1 56 building in the neighborhood and start- 1 the North country; in fact it would Water, 14 deg.-- 5%@ 13 eee poi a " = le ore ar ¢ a ing a regular vegetable store. be a real tragedy. ee Gane wk 7 e $3 Neatsfoot re----1 25@1 35 Nux Vomica —--. @1 80 The Chippewa county fair will open William G. Tapert. Gace ue om cane Camp. _- o a on Wednesday of this week for a three To Balsams yellow ___._.__ 260@3 00 Opium, Deodorz’d @5 40 day fair. ‘There will be no horse races, Hard Competition. au ...... 1 00@1 25 Olive, Malaga, Riuhearh @1 92 but various other minor sports, such In all the world there is no other re- Fir (Canada) -- 2 75@3 00 green 2 85@3 25 as pitching horse shoes, ball games, gion that equals Yellowstone National er ~ 2 Sears e aoe 6 “ae 5 ‘ Paints horse ‘hauling contests, farmer horse Park in the combination of natural Tolu ------------ @2 Origanum, ouve 1 00@1 := ead, red dry -. 134@13% race, junk car race, an interesting ex- hibit of horses, cattle, sheep, hogs and poultry; also a display by the calf club. Leon Degelman, manager of the Ho- tel Ojibway, was elected one of the thirteen district presidents of the Mich- igan Hotel Men’s Association at St. Joseph last week, H. I. Best, of the Central Grocery, of Pickford, was a business visitor last week, taking ‘back a large truck load of supplies. The Luce county fair, held at New- berry last week, was a ‘grand success. The society was delighted with so many exhibits and the large gate re- ceipts, and the spirit shown by the people in making the fair so successful, The weather was ideal and the society hopes that the board of supervisors will let them have another fair next year. Irresponsible fly-by-night advertis- ing concerns from outside states have received mighty little encouragement in the Upper Peninsula this year. Hio- tels, oil stations, rooming houses and other lines have been gypped so often in past seasons by the road map and tourist and resort advertising of so many of these slickers that the latter have found the going poor this season. The meanest joke the Irish ever played on the Scotch was to give them beauty and matchless marvel which lie within its borders. And if it hap- pens to be surpassed in any one re- spect, they are perfectly willing , to correct that for you. “How high is Yellowstone Lake?’ asked a tourist of the amiable guide. “Nearly eight thousand feet, with a hundred miles of shore line. It is said to be the second highest lake on earth.” “Oh, I thought this was the highest.” “Not yet, but they’re going to move it about one thousand feet higher up the mountain and make it the highest lake in the world.” —_—_+++___ The Minnesota law prohibiting the sale of medical articles unless a licensed pharmacist is in charge of such sales has been upheld by the Supreme Court of Minnesota in a case involving the sale of milk of magnesia in a Wool- worth store. —__$_ t+ > >_ Mackinaw—Fire destroyed the store building and equipment of the bakery of Lane & Son, Sept. 3. partially covered by insurance. The loss is Oakes St. in and look it over. one price to all. Grand{Rapids HOLIDAY GOODS Our 1931 line now on display in Grand Rapids — in our own _ building 38-44 The display is the best ever—and prices are down—and the goods are right. Come This is your invitation —everything marked in plain figures— Hazeltine & Perkins Drug Co. Michigan Manistee Barks Cassia (ordinary)- 25@ 30 Cassia (Saigon) -- 40@ 60 Sassafras (pw. 50c) @ 40 Soap Cut (powd.) qe 222 15@ 25 Berries @ubeb 2 @ 175 High 22 @ 25 Juniper 10@ 20 Prickly Ash ~----- @ 50 Extracts Lieerice —.___.._.__ 60@ 75 Licorice, powd. -. 60@ 70 Flowers Arnica. - 75@ 80 Chamomile Ged.) 35@ 45 Chamomile Rom. @ 90 Gums Acacia, Ist @ 50 Aeacia, 2nd ——.. @ 45 Acacia, Sorts --_-. 20@ 30 Acacia,, Powdered 22@ 35 Aloes (Barb Pow) 35@ 45 Aloes (Cape Pow.) 25@ 35 Aloes (Soc. Pow.) 75@ 80 Asafoetida ----.. 50@ 60 POW, 20. @ 7 Camphor --..-. 87@ 96 Guaiac -_.--.. @ 60 Guaiac, pow’d --- 70 Kino 2.2 @1 25 Kino, powdered__ @1 20 WEEE oo @1 15 Myrrh, powdered @1 25 Opium, powd. 21 00@21 50 Opium, gran. 21 00@21 50 Shellac, Orange 40@ 50 Shellac, White 55@ 70 Tragacanth, pow. 1 25@1 50 Tragacanth -... 2 00@2 36 Turpentine ~. @ 2 insecticides Arsenic —..._. —- t@ 20 Blue Vitriol, bbl. @ 06 Blue Vitriol, less 07@ 15 Bordea. Mix Dry 10%@ 21 Hellebore, White powdered @ Insect Powder.. 30@ 40 Lead Arsenate, Po. 11 @25 Lime and Sulphur bey 09@ 23 Paris Green --.. 25@ 45 Leaves Buchu @ 60 Buchu, powdered @ 60 Sage, Bulk --_.. 25@ 30 Sage, % loose -. @ 40 Sage, powdered_- @ 36 Senna, Alex. -... 50@ 75 Senna, Tinn. pow. 30@ 35 Uva Orel... 20@ 2% Olls Almonds, Bitter, 7 50@7 75 = Ee 3 00@3 25 true Almonds, Sweet, imitation -.-. 1 Amber, crude -. 75@1 00 Amber, rectified 1 50@1 75 Anica: 2 1 50@1 75 Bergamont -... 6 00@6 25 Cajeput —-..--.. 1 50@1 75 Cassiae 2 3 00@3 256 Caster ....-2 1 40@1 60 Cedar Leaf -.--. 2 00@2 25 Citronella ------ 75@1 20 Cloves 2. 3 00@3 25 Cocoanut -—---. 22%@ 36 Cod Liver -----.- 1 40@2 00 Eroton . ._.-._.. 8 00@8 35 Pennyroyal -... 3 25@3 50 Peppermint -... 4 50@4 75 Rose, pure ___. 13 50@14 00 Rosemary Flows 1 50@1 75 nen eeet E. sie eci 12 50@12 75 Sassafras, true 2 00@2 25 Sassafras, arti’l 75@1 00 Spearmint —--.__ 5 00@5 25 Sper 1 25@1 50 Tae 6 00@6 25 Tar USP .... 65@ 75 Turpentine, bbl. _. @ 47 Turpentine. less 54@ 62 Wintergreen, af lene 6 00@6 25 Wintergreen, sweet WO 5 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed -___ 6 00@6 25 Wormwood _. 10 00@10 26 Potassium Bicarbonate —_____ 35 40 Bichromate __.__ no 25 Bromide .._.__ 69@ 85 Bromide 54 a Chlorate, gran’d_ io 28 Chlorate, powd. 16@ 23 OO ae 17@ 24 Cyanide ..._____ 22@ 90 fog@ide 4 34@4 55 Permanganate __ 22%@ 35 Prussiate, yellow 35@ 45 Prussiate, red _. 70@ 175 Sulphate 35@ 40 Roots Alkanet 30@ 40 Blood, powdered___ 30@ 40 Calamu ae 25@ 66 Elecampane, pwd. 20@ 30 Gentian, powd. _ 20@ 30 Ginger, African, powdered ______ 20@ 25 Ginger, Jamaica. 40@ 60 Ginger, Jamaica, powdered —_____ 35@ 40 Goldenseal, pow. 3 0098 50 Ipecac, powd. __ 4 00@4 6¢ Licorice Sei cea 35@ 40 Licorice, powd.._. 15@ 25 Orris, powdered. 35 Poke, Powdered 60 40 Rhubarb, powd. __ @1 00 Rosinwood, powd. @ 50 Sarsaparilla, Hond. SIGGRG 22 @1 10 Sarsaparilla, Mexic. @ 60 Squilis 35 Squills, powdered 70 80 Tumeric, powd.._. 15@ 25 Valerian, powd. _. @ 650 Seeds Anise ete 20@ 30 Anise, powered @ 35 Bie 4 2 13@ 17 Canary 2. 10 15 Caraway, Po. 30 25@ 30 Cardamon ______ 2 25@2 50 ee pow. .30 15@ 25 SHES CREE yma 15 20 Keune 20@ 30 Wee 2 %@ 15 Flax, ground _. 6%@ 15 Foenugreek, pwd. 15@ 25 Hemp .. 8 16 Lobelia, powd. -.._. @1 100 Mustard, yellow 10@ 20 Musard, black... 20@ 25 Poppy —.._._._.. 15@ 25 Ouinee 0 2 7 25 Sabadilla -_.._.__ 45@ 50 Suntiower ..... 12@ 18 Worm, American 25@ 30 Worm, Lavant — 5 00@5 75 Tinctures Aconite 2. @1 80 7 eee @1 56 Asafoetida ______ @2 28 Ayutea @1 50 Belladonna _...... @1 44 Wenaee @2 28 Lead, white dry 134% @13% Lead, white ofl 134%@13% Ochre, yellow bbl. 2% Ochre, yellow less 3@ 6 Red Venet’n Am. 3%@ 7 ES) Red Venet’n Eng. 4@ 8 Puy... 5@ 8 Whiting, bbl. ___ @ 4% Whittha 5%@10 Rogers Prep. __ 2 45@2 65 Msceillaneous Acetanalid ...... 57@ 76 A v6@ 12 Alum. powd. and ground ......., G6 if Bismuth, Subni- ake 4... 2 12@2 40 Borax xtal or powdered -...... o@ 13 Cantharides, po. 1 25qm1 60 Caloniel 2 40@2 70 Capsicum, pow’d 42@ 65 Dextrine 64@ Dover’s Powder 4 0u@4 iumery, Ali Nos. 10@ Mmery, Powdered @ 1b kkpsom Salts, bbls. @0s% iupsuin Salts, less 4%@ 10 Carmine ........ 8 vu@s vu Cassia Buda —. ieee 45 Ciavee .... 45 Chalk Prepared__ br 16 Uhloroform 2... 4i@ 64 Choral Hydrate 1 20@1 6v Cocaine ......... 12 85@13 60 Cocoa Butter -... 45@ 90 Corks, list, less 3u710 to 40-10% Copperas ......_. 3%@ 1 Copperas, Powd. 4q@ lu Corrosive Sublm 1 1502 00 Cream Tartar -... 30@ 45 Culltie bone -.. 4u@m ov 16 60 lo kergot. powdered _. @4 00 Flake, White _.. liw 20 Formaldehyde, Ib. 09@ 35 Gentine 2. 60@ 70 Uiassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. os Glauber Salts less 0i@ Glue, Brown .... 20@ 30 Glue, Brown Grd 16@ 22 Glue, White _... 27% @ 36 Glue, white grd. 2Zow 30 Glycerine .... <2 35 Re ooo 95 Keine 6 307 00 ledoform —...... 8 0U@8 30 Lead Acetate _ 17@ 26 Mace @1 60 Mace powdered_ @1 60 Menthol 5 50@6 20 Morpnine ____ 13 68@14 33 Nux Vomica ___. @ 2 Nux Vomica, pow. 15@ zo Pepper, Black, pw. 35@ 45 Pepper, White, po. 55@ 65 Pitch, Burgundy_ 10@ 20 Quassia “o 20 Quinine, 6 oz. cans ou Rochelle Salts __ 28@ 36 Saccharine -__.. 2 60@2 76 Salt Peter 11@ 32 Seidlitz Mixture 30@ 40 Soap, green -_... 15@ 30 Soap, mott cast — Soap. white Castile, _aee .... 15 00 =, white Castile ess, per bar __. 1 60 Soda Ash ....... . ¢ 0 8@ 1 Soda Bicarbonate 3 0 Soda, Sal 02 to 3 Spirits Camphor 1 20 Sulphur, roll _... 4@ 11 Sulphur, Subl. __ 4e@ 10 Tamarinds ______ 26 Tartar Emetic __ 500 60 Lurpentine, Ven. 60@ 76 Vanilla Ex. pure 1 50@2 00 Venilla Ex. pure 2 25@2 50 Zinc Sulphate _. 06@ 11 Webster Cigar Co. Brands Websterettes _____ cad 50 Ciiiete 2 33 50 Webster Cadillacs __ 75 00 Golden Wedding Panatellas .....___ 75 00 Commodore —________ 95 00 28 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues ADVANCED Mason Fruit Cans Scotch Peas = ae DECLINED Clothes Lines. Chili Sauce Sniders Catsup Lima Beans White Hand Picked Beans AMMONIA Parsons, 64 0Z. ~----- 2 95 Parsons, 32 0z. ------ 3 35 Parsons, 18 02. 0 Parsons, 10 oz. Parsons. 6 oz. 9 40 12 60 19 15 19 15 per doz. per doz. 25 Ib. pails, per doz. 25 lb. pails, per doz. pails, 10. Ib. 15 Ib. pails, APPLE oe a. Quaker, 24-21 oz Oz. Quaker, 12-38 0z., doz. 2 00 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 2 0z., doz. ---- 93 ple 4 oz., doz. -—- 1 80 Royal, 6 0z., doz, ---- 2 45 Royal, 12 0z., doz. ---- 4 80 Royal, 2% lbs., doz.-- 13 75 Royal, 5 lbs., doz.---- 24 50 KC, 10c size, 8 oz. -- 3 70 KC, 15¢ size, 12 oz. -- 5 50 KC. 20c size. full lb.-- 7 20 KC. 25c size. 25 oz. -- 9 20 KG. 50c size, 50 oz. -- 8 80 KC, 5 lb. size ~------- 6 85 KC, 10 lb. size ------ 6 75 BLEACHER CLEANSER Clorox, 16 0z., 243 -- 8 86 Lizzie, 16 oz., 128 ---- 2 16 BLUING Am. Ball.3t-10z..cart. 1 00 Boy Blue, 18s, per Cs. 1 25 BEANS and PEAS 100 ib. bag Brown Swedish Beans 9 00 Dry Lima Beans 100 lb. : 75 rinto Beans Red Kdney Beans White H’d P. ee 4 25 Black Eye Bea Split Peas, Yellow ~ -- 5.60 Split Peas, Green ..-- 6.50 Seotch Peas 5 20 BURNERS Queen Ann, No. 1 and 2, doz. ~------------ 1 36 white "Flame. No. and 2, doz. BOTTLE CAPS Lacquor, 1 gross per gross Dbl. pkg., BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 Pep, No. 224 ——---___- 2 45 Pep, No. 202 ~------- 2 Ov Krumbles. No, 424 --- 2 70 Bran Flakes, No. 624 2 25 Bran Flakes, No. 602 1 50 Rive Krispies, 6 oz. -- 2 25 Rice Krispies, 1 0z. -- 1 10 Kaffe Hag, 12 1-lb. : cane oo. 6 15 All Bran, 16 oz. ----- 2 25 All Bran, 10 oz. ------ 2 70 All Bran, % oz. ---- 2 00 BROOMS Jewell, doz. ----- 6 25 Standard Parlor, 23, ‘Tb. 7 50 Fancy Parlor, 23 Ib._- 8 75 _ Fancy Parlor 25 lb. . Fey. Parlor 26 lb. Toy Whisk, No, 3 2 25 ROLLED OATS Purity Brand Instant Flakes Sinall, 24s 177% Bingtl 368 22202 3 50 Lares, ise 3 25 Regular Flakes Binal, 245 22 177% Sia, 48s 3 50 Taree iss a 20 China, large, 12s _._.3 05 Chest-o-Silver, lge. *3 25 *Billed less one free display package in each case. Post Brands. Grape-Nuts, 24s __._._ 3 80 Grape-Nuts. 100s -_-. 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Post Toasties. 36s -_ 2 85 Post Toasties. 24s _. 2 85 Post’s Bran, 24s -.-. 2 45 BRUSHES Scrub Solid Back, 8 In. ---. 1 50 Solid Back, 1 tn __-- 1 75 Pointed Ends -_------ 1 25 Stove <3 Shaker —.--..- No. 50 2... 2 2 09 Peerless -------------- 2 60 Shoe 2 25 No. 4-0 --------------- No 2-0 2 3 00 BUTTER COLOR Dandelion ‘ 2 85 CANDLES Electric Light, 40 lbs. 12.1 Plumber, 40 |!bs. ----- 12.8 Paraffine, 6s --------- 14% asaitine, we 2 14% Wicking -------------- 40 Tudor, 6s. per box -- 30 CANNED FRUITS Hart Brand Apples No, 10 ..-------------- 5 75 Blackberries Na 2 35 Pride of Michigan ---- 3 25 Cherries Mich. red, No. 10 ----_ . Red, No. 10 ---------- 7 75 Red. No. 2. 3 50 Pride of Mich. No. 2-- 3 00 Marcellus Red -------- 2 55 Special Pie ----------- 175 Whole White -------- 3 25 Gooseberries Wo. 10). 8 50 Pears 19 oz. glass —-----—------ Pride of Mich. No. 2% 3 60 Plums Grand Duke, No. 2%-- 3 25 Yellow Eggs No. 24%-- 3 25 Black Raspberries . No 8 5 Pride of Mich. No. 2-- 3 10 Pride of Mich. No. 1-- 2 35 Red Raspberries ng : ue ee a 4 50 SOS ES ee 3 15 Saale. No: 2 | 3 60 Pride of Mich. No. 2-. 4 00 Strawberries Mp. 2 25 Me 8 ooo 3 00 Marcellus. No. 2 ----- 3 25 Pride of Mich. No. 2-- 3 60 CANNED FISH Clam Ch’der, 10% oz. 1 Clam Chowder, No. 2. 2 Clams, Steamed. No. 1 3 Clams, Minced, No. % 2 Finnan Haddie, 10 oz. 3 Clam Bouillon, 7 oz.. 2 50 Chicken Haddie, No. 1 2 fish Flakes. small -. 1 Cod Fish Cake, 10 oz. 1 Cove Oysters, 5 oz. -. 1 Lobster, No. 4%, Star Zz Shrimp, 1, wet 2 Sard’s, 4 Oil, Key _. 6 Sard’s, % Oil, Key _. 5 Sardines. 4% Oil. k’less 4 Salmon, Red Alaska__ 3 Salmon, Med. Alaska 2 Salmon, Pink, Alaska 1 Sardines, lin. &%, ie ihn Sardines, Im., &, Sardines, Cal. __ 1 28@2 Tuna, % Curtis, doz. 2 Tuna, 44s, Curtis, doz. 1 Tuna, % Blue Fin __ 2 Tuna, 1s, Curtis, doz. 4 CANNED MEAT Bacon, Med. Beechnut Racon, Lge. Beechnut Beef, No. 1, Corned -- Kkeef No. 1, Roast __ Beef, 2% oz., Qua., sli. Beef, 4 oz. Qua. sli. Beef, 5 oz., Am. Sliced Beef, No. 1. B’nut, sli. Beefsteak & Onions, s BD ht bet C0 ohm OS DD et OO ho DS ne uo Chili Con Car., 1s --. 1 35 Deviled Ham, \%s --.. 1 50 Deviled Ham, %s _--. 3 85 Hamburg Steak & Onions, No. 1 -.. 3 15 Potted Beef, 4 oz. --_. 1 10 Potted Meat, % Libby 62 Potted Meat, % Libby 90 Potted Meat, % Qua. 85 Potted Ham, Gen. % 1 45 Vienna Saus. No. % 1 36 Vienna Sausage, Qua. 90 Veal Loaf, Medium __ 2 25 Baked Beans Campbells -----------. 80 Quaker, 16 oz. ~------- 16 Fremont, No. 2 ------ 1 25 Van Camp, med. .... 1 2 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 75 No. 10 Sauce: 2 4 50 Lima Beans Little Dot No. 2 2°80 Little Quaker, No. 10 13 00 ae Quaker, No. 1 -- 1 80 Bapy: NO. 2 oo 2 55 Gaby. Not 1 80 Pride of Mich. No. 1_. 1 55 Marcellus, No. 10 --.. 8 20 Red Kidney Beans 6 No. 102 - 6 60 No. 8 222 ee 3 70 NO. 2 oo ee 1 30 No.4 2 96 String Beans Little Dot, No. 2 ---. 3 20 Little Dot, No. 1 -.-- 2 40 Little Quaker, No. 1-- 1 90 Little Quaker, No. 2 -_ 2 90 Choice Whole, No. 10.12 75 Choice Whole, No. 2. 2 50 Choice Whole. No. 1-.1 70 Cat. No. 10 32 25 Cut; No. 2 2.0. 210 Cut No.4 oo 60 Pride of Mich. No. 2._ 1 75 Marcellus, No. 2 --.. 1 50 Marcellus, No. 10 -_-- 8 25 Wax Beans Litlet Dot, No. 2 -.. 2 75 Little Dot, No. 1 __.. 1 90 Little Quaker, No. 2_- 2 65 Little Quaker, No. 1 1 80 Choice Whole, No. 10_12 50 Choice Whole, No. 2_. 2 50 Choice Whol, No. 1_. 1 75 Cut. No: 10 ----- 10 25 Cut. No. 2) 21 Cat: No: tooo 1 45 Pride of Michigan -. 1 75 Marcellus Cut, No. 10- 8 25 Beets Small, No. 2% ----.- 3 00 Etxra Small, No. 2 __ 3 00 Fancy Small No. 2 -. 2 45 Pride of Michigan ~~ 2 20 Marcellus Cut, No. 10. 6 50 Marcel. Whole, No. 2% 1 85 Carrots Diced. No, 2 .--—-_- 1 30 Diced, No. 30 _-..---- 7 Ov Corn Golden Ban., No. 3_- 3 60 Golden Ban., No, 2--1 90 Golden Ban., No. 1 Little Dot. No. 2 ---. 1 70 Little Quaker, No. 2 1 70 Little Quaker, No. 1-1 35 Country, Gen., No, 1--1 35 Country Gen., No. 2.. 1 70 Pride of Mich., No. 5- 5 2u Pride of Mich., No. 2 1 60 Pride ot Mich., No. lL 1 25 Marcellus, No. 5 ---. 4 30 Marcellus, No. 2 ---. 1 40 Marcellus, No. 1 ---- 1 16 Fancy Crosby. No. 2-- 1 70 fancy Crosby, No. 1-- 1 45 Peas Little Dot. No. 1 ---- 1 70 Little Dot, No. 2 ---. 2 50 Little Quaker, No. 10 12 00 Little Quaker, No .2-. 2 35 Little Quaker, No. 1_. 1 60 sifted KE. June, No. 10-10 00 sifted kK. June, No. Sifted E. June, No. Sifted i. June, No. Belle of Hart, No. 2-. 1 85 Pride of Mich., No. 10 8 75 Pride of Mich., No. 2.. 1 65 Marcel., b. June, No. 2 1 40 Mareel., BE. June, No. 5 4 60 Marcel., BE. Ju., No. 10 7 50 Templar E. J., No. 2 1 33% Templar E. Ju., No. 10 7 0v eee No, 10 =... Marcellus, No. 2% --- 1 40 Marcellus No. 2 ----- 116 Sauerkraut NO, 10) oo 5 00 INO: Ste) oo 1 60 INGOs 8 oo 1 26 Spinach NO: 256 oe 2 25 No; 2) ee 1 80 Squash Boston, No. 3 ~----_-- 1 80 Succotash Golden Bantum, No. 2 2 40 Little Dot, No. 2 ---- 2 36 Litule Quaker ~----.__ 2 25 Pride of Michigan —_ 2 05 Tomatoes " INO; AD ee 5 80 No. 3% ee ea 26 NO fo 1 65 Pride of Mich., No. 2% 2 10 Pride of Mich., No. 2--1 40 CATSUP. Beech-Nut, small --_. 1 50 Beech-Nut, large --.. 2 30 Lily of Valley, 14 02... 2 26 Lily of Valley, % pint 1 66 Sniders, & OZ. ......- 1 35 Sniders, 16 0z. —__.-_ 215 Quaker, 10°07): 22 1 25 Quaker; 14°07... 1 65 quaker, Gallon Glass 12 00 Quaker, Gallon Tin __ 7 26 CHILI SAUCE Snider: 36 07. 222. 3 00 snider, $02, 2 coon 2 10 Lilly Valley, 8 oz. —___ Lilly Valley, 14 oz. __ OYSTER COCKTAIL Sniders, Med, ____-___ 2 60 CHEESE Roquefort ...._.__._.___ 60 Wisconsin Daisy —-_--_- 20 Wisconsin Flat ~..____ 20 New York June —-__ Sap Saro .2.--. 40 OeriCkK 2 a — 20 Michiga Flats ~.._______ 20 Michigan Daisies ~_____ 20 Wisconsin Longhorn _.. 20 Imported Leyden —_____ 27 1 lb. Limberger —______ 26 Imported Swiss -...... 58 Kraft Pimento Loaf __ 26 Kraft American Loaf __ 24 Kraft Brick Loaf —_____ 4 Kraft Swiss Loaf ______ 30 Kraft Old Eng. Loaf__ 44 Kraft, Pimento, % Ib. 1 85 Kraft, American, % Ib. : 85 Kraft, Brick, % Ib. 1 85 Kraft Limburger, % Ib. 1 85 ‘ ee CHEWING GUM Adams Black Jack -.-- 65 Adams Bloodberry ---- 66 Adams Dentyne ------ 65 Adams Calif. Fruit -. 65 Adams Sen Sen ------ 65 Beeman’s Pepsin ------ 65 Beechnut Wintergreen_- Beechnut Peppermint.- Beechnut Spearmint -- Doublemint ---.--..---- Peppermint, Wrigleys -- 65 Spearmint, Wrigleys -- 65 Juicy Fruit —-_-.--- 65 Krigley’s P-K --.—---- . Br ee Hollsed | Was EXCL Droste’s Dutch, i lb... 8 50 Droste’s Dutch, % Ib. 4 30 Droste’s Dutch, % lb. 2 35 Droste’s Dutch, 5 lb. 60 Checolate Apples -..- 4 50 Pastelles, No. 1 ---. 12 60 Pastelles, % Ib. -.---. 6 60 Pains De Cafe ------- 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles _--.-- Es) 1 ov Tin Bon Bons 13 oz. Creme De Cara- GUC see ee 13 20 12 oz. Rosaces ----.--- 10 80 1% lb. Rosaces -------- 7 80 % Ib. Pastelles --..-- 3 40 Langues De Chats .. 4 80 CHOCOLATE. Baker, Caracas, %s ---- 37 Baker, Caracas, 4s --.. 35 SLOTHES LINE Femp, 50 ft. --. 2 00@2 25 Twisted Cotton, SO tt) oe 1 75@2 00 Braided, 50 ft. ___.._-_ 1 09 Sash Cord __--_- 2 00@2 35 COFFEE ROASTED Blodgett-Beckley Co. Old Master -_---_--- — & Lee & Cady 1 Ib. Package Breakfast Cup ------- 20 Miberty on 17 Quaker Vacuum -_--_. 33 Nedrow 2.20... 29 Morton House -_.... 37 Reno 22 27 Imperial 220. . Majestic ~...._____ 3044 Boston Breakf’t Blend 25 McLaughiin’s Kept-Fresh Coffee Extracts M. Y., per 100 ~__..- 12 Frank’s 5@ pkgs. -. 4 25 Hummel’s 60 1 Ib. 10% COMPRESSED ame? Fleischmann Red Star CONDENSED MILK Leader, 4 doz. _.____ 00 Fagle, 4 doz: _2. 9 00 MILK COMPOUND Hebe, Tall, 4 doz. —-. Hebe. Baby, $ doz. -. Carolene. Tall, 4 doz. Carolene, Raby -. _-- EVAPORATED MILK iPage, AU ees ee 3 15 (Page, Baby —__________ 3 15 Quaker, Tall, 10% oz. 2 82 Quaker, Baby, 4 doz. 1 41 Quaker, Gallon, 4 doz. 2 82 Carnation, Tall, 4 doz. i 15 Carnation, Baby, 8 dz. 3 15 Oatman’s Dundee, Tall 3 15 pe Oe ra SMUT. September 16, 1931 Datman’s D’dee Baby 3 15 Every Day, Tall ---. 3 15 Every Day, Baby --.-- 3 15 Poet, Tall 22 es 3 15 Pet, Baby, 4 dozen —. 1 58 Borden’s Tall ~------- 3 15 Borden’s Baby ---—-- 3 15 CIGARS Airedale 2... =... 35 00 Hemeter Champion ~ 50 Canadian Club -_---- ue Robert Emmett ---. 7 00 Tom Moore Monarch 76 00 Webster Cadillac ._.. 75 60 Webster Astor Foil. 75 00 Webster Knickbocker 95 6f Webster Albany Foil 95 00 Bering Nes 95 00 Bering Palmitas __ 115 00 Bering Diplomatica 115 0( Bering Delioses _._. 120 0¢ Bering Favorita ---. 135 06 Bering Albas _----_- 150 ( CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 17 Horehound Stick. 5 lb. 18 Mixed Candy Kindergarten ---.-.-_. 17 Teager oe 13 French Creams - ~~... ~ 48 Paris Creams -.-. - 15 Jupiter ooo 10 Fancy Mixture -._-_ 17 Fancy Chocolate 5 lb. boxes Bittersweets. Ass’ted 1 60 Milk Chocolate A A 1 65 Nibble Sticks --...-.. 1 50 Chocolate Nut Rolls — 1 70 Blue Ribbon -...-..... 1 30 Gum Drops Pails Champion Gums -.-.... 15 Challenge Gums -__-... ou ke Jelly Strings 2... 16 Lozenges Pails A. A. Pep. Lozenges —. 15 A. A. Pink Lozenges —. 15 A. A. Choc. Lozenges. 15 Motto Hears t-._.._____ 18 Malted Milk Lozenges _. 21 Hard Goods Pails Lemon Drops -.-.-..._. 17 F. Horehound drops 16 Anise Squares __....____ 16 Peanut Squares ________ 18 Cough Drops Bxs Putnam's 2.2020. qd 35 Smith Bros 22... 1 50 Pugens 22 1 50 : Specialties Pineapple Fudge -...__ 18 Italian Bon Bons -_._.. 17 Banquet Cream Minta_. 23 Silver King M.Mallows 1 15 Handy Packages, 12-10c 75 COUPON BOOKS 50 Economic grade 2 &5¢@ 100 Bconomic grade 4 60 500 Hconomic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 lb. boxes —.___. a DRIED FRUITS Apples N. Y. Fey., 50 lb. box 13 N. ¥. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice __ 13 Evaporated, Fancy __ 18 i“vaporated, Slabs _____ itron 10: 1b.: Dox 22 36 Currants Packages, 14 oz, __-_._ 17 Greek, Bulk, lb. —~-.__. 16% Dates Dromedary, 36s ______ 6 75 Peaches Evan. Choice @2 3...) 2% Panty 2280 os Peel Lemon, American ______ 28 Orange, American _____ 28 Raisins Seeded, bulk ~_________ 81% Thompson's s’dless blk 8% Thompson’s seedless, 15 oz. California Prunes 90@100, 25 Ib. boxes__@05% 80@90, 25 lb. boxes__@05% 70@80, 25 Ib. boxes_.@06 60@70, 25 lb. boxes__@06%4 50@60, 25 lb. boxes_.@07% . boxes__@08%, i pos <8 ig - boxes__@15 18@24, 25 Ib. boxes__@17% Hominy Pearl, 100 Ib. sacks __ 3 60 wwe ae Wwieowewa bets Wwe eS BAN a o arn September 16, 1931 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 34 9 oz. package, per case 2 20 Bulk Goods Elbow, 20 Ib. _----- 54@7% Egg Noodle, 10 Ibs. -. 14 Pearl Barley 00) oe 7 00 Barley Grits -~-------_ 5 Ov Chester 222220 3 76 Sage East India o222 00 - 10 Taploca Pearl. 100 lb. sacks __ 09 Minute, 8 oz., 5 doz. 4 05 Dromedary Instant —__ 3 50 Jiffy Punch 3 doz. Carton _______- 2 25 Assorted flavors. FLOUR v. C. Milling Co. Brande Lily White —2.00 20 4 90 Harvest Queen -_____ 5 00 Yes Ma’am Graham, BOS) 2 1 30 Lee & Cady Brands American Eagle ___. Home Baker -___.__-. FRUIT CANS Mason F. O. B. Grand Rapids Hialt pint —. 2 7 50 One pint, 2225 [6 @ne Guart 22205). 9 10 Halt gaiton 22.2.7 12 15 Ideal Glass Top Halt pint =. 9 00 One pint 220.2 9 50 One quart: 2200228: J} is Half gation 22222 15 40 GELATINE Jell-O, 3 doz. 2.2 > 2 85 Minute. 2 doz. __~--- 4 05 Plymovth, White -__. 1 455 Quaker, 3 doz. -__-_- 2 25 JELLY AND PRESERVES Pure, 30 Ib. pails ---. 3 30 Imitatin, 30 lb. pails 1 60 Pure, 6 oz., Asst., doz. 90 Pure Pres., 16 oz., dz. 2 40 JELLY GLASSES 8 oz.. per doz. OLEOMARGARINE Van Westenbrugge Brands Carload Distributor - Seen eee ONE ‘POUND NET Cream-Nut, Pecola, No. 1 BEST FOODS, INC. Laug Bros., Distributors 1 Ib. 1 Ib. Nucoa, Holiday, Wilson & Co.’s Brands oO leo ere poe ee 20 oe eg Eee 12 Special Roll 3 so2 14 MATCHES Diamond, 144 hox -- 4 75 Searchlight, 144 box__ 4 75 Ohio Red Label, 144 bx 4 75 Ohio Blue Tp, 144 box 4 75 Ohio Blue Tip, 720-1c 3 80 *ReRliable, 144 ~------- *Wederal,: 144.2. Safety Matches Quaker, 5 gro. case_-— Eeg Vermicell!, MULLER’S veers Macaroni, 9 oz. ~~... 2 2 Spaghetti 9 oz. -.---. 2 28 Etbow Macaroni. 9 oz. 2 20 Noodles, 6 oz. -... 2 20 6 oz. Egg Alphabets. 6 oz._- Egg A-B-Cs 48 pkgs. -_- NUTS—Whole Almonds, Tarragona. 19 Brall, Uarge ... =) Fancy Mixed Filberts, Sicily Peanuts, Vir. Roasted 11 Peanuts, Jumbo, std. 13 Pecans, 3, star -_---- 25 Pecans, Jumbo ------ 40 Pecans, Mammoth -. 50 Walnuts. Cal. .... 27@29 Hickory <0 00s OF Salted Peanuts Baney, No. 1. 222.2. 2. 14 Shelled Almonds Salted -__----- 95 Peanuts, Spanish 125 ib. bags .-____ 12 Bilderte 23 $2 Pecans Salted -_--.-... 87 Walnut Burdo ----..-. es Walnut, Manchurian _. 65 MINCE MEAT None Such, 4 doz. --_ 6 20 Quaker, 4 doz. case —_ 3 du Libby. Kegs, wet, lb. 22 OLIVES 4 oz. Jar, Plain, doz. 1 16 10 oz. Jar, Plain, doz. 2 26 14 oz. Jar, Plain, doz Pint Jars, Plain, doz. Quart Jars, Plain, doz. 1 Gal. Glass Jugs, Pla. 5 Gal. Kegs, each ____ 3% oz. Jar, Stuff., doz. 6 oz. Jar, Stuffed doz. 9% oz. Jar, Stuff., doz. 1 Gal. Jugs, Stuff., dz. roche HI en bom po oo S PARIS GREEN - eee 34 SSS re cea ce 32 Qs BNO 08) 2220 30 PETROLEUM PRODUCTS Including State Tax From Tank Wagon Red Crown Gasoline —_ 14.7 Red Crown Ethyl —__. 17.7 Stanolind Blue --____ 11.1 In fron Barrels Perfection Kerasine __ 10.6 Gas Machine Gasoline 34.1 V. M. & P. Naphtha__ 14.8 1SO-VIS MOTOR OILS In Iron Barrels eR ee 17.1 Medium (220000 773 BERGA ye: Tey Ex. Heavy A larine tron Barrels bight 2 ee 62.1 Medium, 22002030 —- 62.1 Plea 62.1 Special heavy ..____.__ 62.1 Extra heavy —....<-. - 62.1 Polaring “HY? 20-2. 62.1 Cransmission Oil ~-___. 62.1 Finol, 4 02. cans, duz. 1 sv Finol, 8 oz. cans, doz. 2 30 Parowax, 100 lb. --_. 7.3 Parowax, 40, 1 Ib. _. 7.55 Parowax, 20, 1 Ib. __ 7.8 semdac, 12 pt. cans 3 00 Jemdac, 12 at. cans 5 00 PICKLES Medium Sour 5 gallon, 400 count .. 4 75 Sweet Small 16 Gallon, 2250 -.---- 27 00 5 Gallon, 750 __----_. 9 75 Dil) Pickles Gal. 40 to Tin, doz.__ 10 25 No. 2% Tina -.......-- 2 25 32 oz. Glass Picked-_. 2 25 32 oz. Glass Thrown -- 1 95 MICHIGAN TRADESMAN Dill Pickles Bulk 5 Gal, 200 _______ 16 Gal, G60 _ 11 25 45 Gal, 1309 <2... 30 00 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Torpedo, per doz. ---. 2 60 TASH Babbitt’s, 2 doz. -_-. 2 75 FRESH MEATS Beet Top Steers & Heif. -___ 16 Good St’rs & H’f. ---- 13 Med. Steers & Heif. -_ 12 Com. Steers & Heif. -- 11 Veal TROD So 13 Good 202 11 Medium 2220 09 Lamb Spring Lamb —_.....__ 18 Goog 22 15 Medium =..05. 12 Poor 2 = 10 Mutton Good 2. 10 Medium, 08 Poor Loin, med tts Snouiders 2200 Spareribs ..... 08 Neck bones ~___-.____ 05 Trimmings 6000 08 PROVISIONS Barreled Pork Clear Back __ 25 00@28 00 Short Cut Clear26 00@29 00 y Salt Meats Ds Bellies -. 18-20@18-12 Lard Pure in tierces ________ 944 60 Ib. tubs _-_-advance 44 50 Ib. tubs ____advance % 20 Ib. pails _.._.advance %& 10 lb. pails __._.advance % 5 Ib. patls _.___advance 1 3 lb. pails __advance | Compound tierces -___ 11 Compound, tubs ______ 11% Sausages Bolsens ooo 16 EiveR te Brankfort 006 20 Ole 31 Neat 19 Tongue. Jellied _______ ab Headcheese -._--_____ 18 Smoked Meats Hams, Cer. 14-16 lb. @19 Hams, Cert., Skinned TG-58 Th. i @19 Ham, dried beet e oe “aug oe @33 itornla ams .. @li Picnic hse biti pe Ee 0 ea Beef Boneless, rump 28 00@36 00 Rump, new __ 29 00@35 00 Liver RICE Fancy Blue Rose ____ ‘ _ tancy Head RUSKS Postma Biscuit Co. 18 rolls, per case .___ 1 90 12 rolls, per case ____ 1 27 18 cartons, per case__ 2 15 12 cartons, per case__ 1 45 SALERATUS Arm and Hammer __ 3 75 SAL SODA -anulared, 60 Ibs. cs. 1 35 Granulated, 18-2% Ib. packages 2 1 00 COD FISH Middies 20020 20 —- % lb. Pure i Wood boxes, Pure _. 30 Whole Cad 2... 1h HERRING Holland Herring Mixed. Kegs ---.----. Mixed, half bbls. Mixed, bbls -_-_--~---. Milkers Kegs -_-____ Milkers. half bbis) —__ Milkers, Dbis = -- Lake Herring Ye Bbi.. 100 Ibs. Mackeral Tubs, 60 Count, Pails, 10 Ib. Fancy fat White Fish Med. Fanev. 100) th Milkers, bbis. KKK K 8 Ib pails Cut Lunch Boned, 10 Ib. Norway __ “hoxes fy. fat 6 uw 1 66 a a 18 50 19 50 1 410 1 50 Ih SHOE BLACKENING 2 in 1, Paste, doz. . 1 130 i. Z Combination, dz. 1 30 lort- Moot, doz Se ae Bixbys, Doz. . 1.30 meinola, Gus __...... au STOVE POLISH Blackne, per doz. ____ 1 30 Black Silk Liquid, az. 1.30 Riack Silk Paste. doz 1 ° Knameline Paste, doz. 1 30 Enameline Liquid, dz. 1 30 BE. Z. Liquid, per doz. 1 30 tadium, per doz. 1 @ Rising Sun, per doz. 1 30 654 Stove Fnamel, dz. % Vulcanol, No. 10, doz. 1 30 Stovol, per dos ._.__ 3 UU SALT F. O. G. ae Rapids Colonial, 24, 2 aa OG Colonial, 30- 1% a 12 Colonial. lodized, 24-2 1 a Med. No. 1 Bbis. _... 2 9 Med. No. 1, 100 lb. bk. 1 00 Farmer Spec., 70 Ib. 1 00 Packers Meat, 50 Ib. 65 Crushed Kock for ice cream, 100 Ib., each * Butter Salt, 280 Ib. bbl.4 " Ib. Block, Baker Salt, 280 lb. bbl. 14, 10 lb., per bale ____ 50. 3 Ib.. per bale —___ 28 lb. bags, Table ____ Old Hickory, Smoked, 6-10 Ib. 26 oz. Free Run’g, 32 Five case lots lodized, 32, 26 oz. _- Five case lots BORAX 3 80 Zz 10 2 50 40 40 40 30 bo PO PS OO Twenty Mule Team 24, 1 Ib. packages —- #8, 10 oz. packages -- 96, % oz. packages _- CLEANSERS 3 35 4 40 4 it 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 188, box Ron Ami Cake, 18s --1 Brille 2 Climaline, 4 doz. Grandma, 100, 5¢ ---- Grandma, 24 Large -- Gold Dust, 100s ------ 8 70 Gold Dust, 12 Large 2 80 Golden Rod, 24 —--.--. 4 25 La France Laun., 4 dz. 3 60 Old Dutch Clean., 4 dz. 3 40 Octagon, 96a ........... | 9 Hines, 465 ._.......... > ao Rinso, 24s 5 25 Rub No More, “100, 10 OA, oe a ae Rub No More, 20 ig. 4 00 Spotless Cleanser, 48, 20 62. 22. Sani Wlush, 1 doz. .. 2 2 Sapoho, 3 doa... Se Soapine, 100, 12 oz. .. 6 40 Snowboy, 100, 10 oz. __ 4 00 Snowboy, 12 Large —. 2 65 Speedee, 3 doz. aw 4. ae Sunprite, 608 ........... g 16 Wyandotte, 48s - 4 75 Wyandot. De terg ‘Ss, 24s 2 75 SOAP Am. Family, 100 box 5 60 Crystal White, 100 os 50 sig Jack, 60s 47 Fels Naptha, 100 box 5 50 Flake White, 10 box 3 35 Grdma White Na. 10s 3 50 Jap Rose, 100 box 7 40 airy, 100 box £ 00 Palm Olive, 144 box S 50 Lava, 100 box — 4 90 Octagon, 120 & 00 Pummo, 100 box S&S Sweetheart, 100 box 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 lge. 3 50 Trilby Soap, 100, 10c 7 25 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 SPICES Whole Spices Allspice, Jamaica ____ @30 Cloves, Zanzibar _... @47 Cassia, Canton ______ @25 Cassia, 5c pkg., doz. @40 Ginger, Africa’ .......... wig Mace, Penang 1 00 Mixed Not 9 ga Mixed, 5c pkgs., doz. W45 Nutmegs, 70@90 __._. @50 Nutmegs, 105-1 10 _._. @48 Fepper, Hiaek 25 Pure Ground in Bulk Allspice, Jamaica ~... @33 Cloves, Zanzibar -._. @53 Cassia, Canton — @29 Ginger. Corkin 2... @30 Mustard @29 Mace, Penang _..._.. 1 05 Pepper, Black se Geo Nutniegs 2 @ 35 Pepper, White __.___... @44 Pepper, Cayenne _____ @36¢ Paprika, Spaish —_.__ @36 Seasoning Chit Powder, ibe _.__ i 36 Celery Salk. 2 on. ___ Yo eee. 6 OM vu loo GA oe 1 god COA 1 do Pouelty, 4% o2. _... $ 45 Kitchen Bouquet a. 4 00 Laurel Leaves ___.__ 2u Marjan. i os. _..... ye Savery, F 62. 2. yu Thyine, -) Gg. 9U Tuimeric, 2% O24. _._. vu STARCH Corn Kingsford, 4 lbs. 11% Powdered, bags ...... 3 26 Argzo, 48, 1 Ib. 2kes. 4 2a Cream, as 4 40 QGuaker, 40-7) _. Gloss Areo, 48; 1 Ib pres. 3 28 Argo, 12. $3 Ib pkKes.. 2 38 Areo, 8, & Ib pkes.. 2 70 Silver Gloss, .8, Is .. 11% Elastic, 64 pkes. ..... & 10 Timer, 48.1 . Fiver, 50 Ibe, .. 2 75 SYRUP Corn Blue Karo, No. 14% 2 54 Biue Karo, No. 5, 1 dz. 3 53 Blue Karo, No. 10 a 32 Red Karo, No. 1% 2 75 Red Karo, No. 5, 1 dz. 2 79 Red Karo, No. 10 .._.. 3 59 tmit. Maple Flavor Orange, No. 1%, 2 dz. 3 25 Orange, No. 5, 1 doz. 4 99 Maple and Cane Ranuck. per gal. _._. 1 & Kanuck, 5 gal. can __ 6 50 Maple Michigan, per gal. _. 2 76 Welehs per gal. _... 3 2§ COOKING OIL Mazola Pints. 2 doz 2. 5 75 Quarts. 1} dda. —....._. & 25 Half Gallons, 1 doz. ~ 11 76 Gallons, % doz. --_. 11 30 29 TABLE SAUCES Lee & Perrin, large_. 5 75 Lea & Perrin, sinall.. 3 35 Ponies 1 60 hovel Mint... 2 40 Tabasco, 204. 2.0 a me Sho You, 9 o2.. doz... 2 25 A+), DA onde 4 75 At ee... 2 85 Caper, 2 O68. 2.00500 3 30 TEA Blodgett-Beckley Co. Royal Garden, % Ib. 75 Royal Garden, i Japan Medium 335 Choice J ae Pancy ....... ., SEG) No. 1 Nibbs os 54 l tb. pke. Sifting __- 14 Gunpowder Choice 10 Maney nora 17 Ceyton Pekue. medium 67 English Breakfast Congou, medium _______ 28 Congou, Choice ____ 35@ 36 Congou. Fancy ____ 2@43 Oolong Med@iuhy (2... 5. eae ae SON ini tu Manucy iiaacewas OO TWINE Cotton, 3 ply cone ______ 33 Cotton, = ply Balls ___.. 35 Wool, 6 Bee 1o : VINEGAR Cider, 40 Grain ie ee W hite Wine, »s0 grain_ =) ae White Wine, 40 grain... 2 WICKING No. U, per SEE ORR a ou iG. d, per BEM a di dv 400. 4, MOF mruan .. 4 wv No. 5, per aiges |. 4 ov Meericss iMuiis, per doz. vu fiuchester, Neu. 4, dos. se Kiuchester, No. 8, doz. 2 vu Haye, per doa — te WOODENWARE Baskets iSusliels, narrow baud, Wire hatdies —. do Gusiels, narrow baud, Weed handies ______ ou Market, drop handie_ yu Market, single handle_ vo Markel, extra __ & Ov Opi, large Ss ou Pliul, Medium __.____ 7 ou Spel, smal 6 ou Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each _ 2 av 6 to © gai., per gai, .. io Pails 10 yt. Galvanized ____ 2 60 iz yt. Galvanized __ 6 ou 14 gl. Gaivanizea _._ au 12 qt. Wiaring Gal. Jr. a uu 1G qt. Tin Dalry | @ vv Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes_ iu Mouse, tin, d holes __ vo Mat, wag 1 uv Hat, spring 1 vv Mouse, spring ... 20 Tubs Large Galvanized ____ 6 16 Medium Galvanized __ 7 jo Small Waivanized _.__ 6 716 Washboards Banner, Globe -_______ 5 ou Brass, sitigie _...._. 6 Za Glass. singie ...... & UL Double Peerless ______ 38 6v Singie Peerless _.____ 7 o€ Northern Queen ______ 5 db Universal ._.. 7 2 Wood Bowls 1S ih. Butter 2. 5 00 ke 1h. Bulier y vu lt in. Batter __.. 1s uv iS in. Hutter ........., zo vv WRAPPING PAPER Fibre, Manila, white __ 05 No. ) Bie 2 06% Butchera D FF __.... 06% Myatt 4. 06% Nraft Stripe ........... 664, YEAST CAKE Gaaic, 3 dae, 2 2 iu Huniight, 3 dos. ....... 2 70 dunlight, 1% doz. _.. 1 35 "east Foam, 3 doz. _. 2 7 "east Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per dos. pre ener a ee Rca a SS ee peso ~ i Sitch te 30 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion, Chicago, Sept. 15—We have _ been advised that there are several “sharp- ers” traveling around the country and calling on the retailers, representing themselves to be salesmen for the Gil- lette Safety Razor Co. These men go into a retail store and offer to take off of dealer’s hands any Gillette safety razors and other Gillette goods which are not moving well, stat- ing that the goods will be sent back for the Gillette Safety Razor Co., Chicago, and that a check for the ‘ ‘pickup” will be sent to the merchant. One of these men is traveling under the alias of 3roderick and the other is traveling under the alias of Geo. P. Ware. There may be others that we have not heard of which are practicing this fraud and confidence game, The above men have a pink colored sheet memorandum of credit which they issue to the merchant for the goods they pick up. This is only a blind for a receipt and to throw the merchant off his guard. It is headed iGllette Sales Co., Chicago, the same being stamped with a rubber stamp on the stationery. There is no such con- cern as the Gillette Sales Co., Chicago. The style that Gillette uses is the Gil- lette Safety Razor Co. Several dealers have written in to us that they have been victimized of cer- tain quantities of Gillette razors and other Gillette goods by the above means. Please see that your readers are warned of this fraud so that they can be on their guard. B. Clement, a New York corporation manufacturing and selling a hair dye said to be a French preparation cap- able of restoring gray and faded hair to former shade and beauty, signed a stipulation with the Federal Trade Commission agreeing to discontinue a number of claims made for his dye. Among the assertions to be withdrawn from publication are the following: That the product is a French prepara- tion or that it restores hair to its for- mer color: that it is the most scientific method of tinting gray hair and is en- dorsed by the leading hair specialists; that it will produce shades not to be obtained by other colorings, or that it will permanently tint gray hair or that one application only is necessary, Ad- vertising that the product is universal- ly used by prominent women of Eu- rope and America or is used at all by them, will be discontinued by the com- pany as will the statement that the preparation was awarded first prize at a hair-coloring exhibition in Paris. A product advertised as a hair salve will no longer be exploited as a preparation that will stop falling hair within three days, or will eliminate dandruff, and it will not be said that the product has been approved by the most competent specialists in Paris or that it is exten- sively used by fashionable women. Other statements to be discontinued are to the effect that this hair salve will aid in the ah or thickness of eye- brows or evelashes, and that another preparation of the company will lighten hair without bleaching. Two publishers of large daily news- papers, one on the Pacific coast and one in the Middle West, signed stipu- lations with the Federal Trade Com- mission agreeing to co-operate in cor- recting the advertising of a brewer- vendor-advertiser of a certain malt MICHIGAN TRADESMAN syrup. Each publisher waived its right to be joined as a respondent with the brewer-vendor-advertiser and agreed to observe and abide by any cease and de- sist order that may issue in the pro- ceedings against the brewer. Each also agreed to faithfully observe and be bound ‘by the terms of any stipulation that may be entered into between the brewer and the Federal Trade Com- mission. Unless the matter is settled by stipulation, the charges against the brewer will be advertising a domestic malt syrup with a foreign name in a manner tending to deceive the purchas- ing public into believing the syrup to be made either in Europe or of ingredi- ents grown on that continent. A New York advertising agency cor- poration, formerly placing for publica- tion the advertisements of the vendor of a gland treatment and the vendor of a “pep capsule,” signed a stipulation with the Federal Trade Commission agreeing to waive its right to be joined with such vendors as a joint respond- ent. The agency agreed that if it were not so joined it would obey any cease and desist order which may issue in the proceedings against the vendor- advertisers and would also faithfully observe the terms of any stipulation entered into between the advertisers and the Federal Trade Commission. The advertising vendor of an ad- leged remedy for catarrh, deafness and head noises, signed a stipulation with the Federal Trade Commission admit- ting a number of his advertising repre- sentations to be “wholly incorrect in certain respects and greatly exaggerat- ed and misleading in others.” It was found that the preparation is not a cure for deafness, head noises or catarrh and that the so-called free treatment was not of sufficient quan- tity to be of value in treating the three ailments. The doctor first prescribing the preparation is not living, and the preparation is held not to be an effec- tive treatment for deafness except that which is the result of catarrh. The vendor agreed to stop asserting in ad- vertising that the medicine will rid the prospective purchaser of these three ailments, unless such statement be qualified to indicate that the medicine is not effective in all such cases. He will no longer say that the doctor for- merly identified with the preparation is now living. C. H. Rowan, Milwaukee, trading as Zemeto Company, signed a stipulation with the Federal Trade Commission admitting that eight advertising asser- tions of his company are ‘wholly in- correct in certain respects and greatly exaggerated and misleading in others,” and have the capacity and tendency to deceive the public. Rowan has agreed to stop publishing advertisements to the effect that certain disorders of the bladder will be stopped by use of his medicinal preparation, unless such statements are qualified to indicate that the medicine will not be effective except where the cause is due to lack of tone of the sphincter muscle of the bladder, and that it should not then be expected to bring relief in all cases. It will no longer be advertised that the preparation will restore vitality unless such statement is so modified as to indi- cate-that it applies only to the urinary tract. Likewise, it will no longer be averred that the preparation has been used with success in cases considered hopeless following treatment by doctors or chiropractors, or that such medicine contains no poison or can do no harm. Several publishers and advertising agents have signed stipulations with the Federal Trade Commission agree- ing to abide by the Commission’s ac- tion regarding charges of false adver- tising preferred against advertisers in a number of publications. In each in- stance the agent or nublisher waived his rights to appear in proceedings as corespondent with the advertisers. One agency, with headquarters in New York, had placed for publication the advertising copy of a corporation selling an alleged remedy for indiges- tion, and charged with making false and misleading representations con- cerning the therapeutic value of the remedy. A second agency placed for publica- tion the advertising copy of a vendor of a treatment for bladder troubles, who was charged with false advertis- ing. The agency agreed to discontinue placing this copy pending final dis- position of the charges against the vendor. The corporate publisher of several magazines of wide circulation, hereto- fore printing the advertisements of three vendors watches and jewelry of questionable value, as well as perfumes, and an alleged cure for the tobacco habit, agreed to stop pub- lishing such copy pending disposition of the Commission’s cases against the respective advertisers. The corporate publisher of a widely distributed magazine devoted to phases of the motion picture industry, had published advertisements of the vendor of a cure for bashfulness. Signing a stipulation with the Commission, the publisher agreed to stop circulation of such advertisements and to abide by the Commission’s action against the advertiser, The company publishing a large Southern newspaper which had carried advertisements of an alleged physician, asserting that he offered a competent treatment for high blood pressure, agreed with the Commission by stipu- lation to cease publishing such adver- tising pending disposition of the case selling Self-Rising PANCAKE FLOUR / AND BUCKWHEAT COMPOUND September 16, 1931 against the advertiser, and abide by whatever action the Commission takes against the advertiser. The corporate publisher of two magazines of wide circulation printing advertisements of a vendor of an al- leged cream to develop various parts of the body, agreed by stipulation that if the Commission would refrain from joining the advertiser, based on charg- es of false and misleading advertising, the publisher would abide by the Com- mission’s action in the case against the advertiser, es Banks Can Be Kept in Safe Condition. It is just too bad that depositors continue to close banks that are other- wise strong and safe. Instead of help- ing to bring back a return of prosper- ity, they help to aggravate and pro- long the depression, Everyone knows it is slow collect- ing notes and other obligations. The drought and low prices have lowered not only farm income, but the income of every line of business. All banks have outstanding loans and are doing all they can to make collections, and to pay depositors the funds they need. Banks can’t do the impossible, to pay all depositors their funds at the same time. Anyone who knows anything about business knows this, and sensible depositors know that they have more at stake in keeping banks safe, as they have far more funds in the bank than ‘the stockholders. What is needed in every community is to apply a little common sense to the problem with which banks are con- fronted. Instead of drawing funds out of the banks, deposit every dollar you can. Nine banks out of ten that are forced ‘to close is the result of thought- less depositors, who lost their heads and helped bring on a severe loss and inconvenience to the community. Now is the time for every community to work together to make the very best of conditions as they are. Where this is done, prosperity and better times will not be delayed. We should take pride in our local banks and co-operate with them in every way. Deposit every dollar you can and withdraw only such funds as you actually need. If other communities had done this, their banks would be open and a vast needless ex- pense saved.—Carson City Gazette. —_-> > > Looks as if lower wages will precede rising prosperity. —e- + o-.- — Grit smooths the road. aN oN FULLY GUARANTEED FLOURS _ crn a September 16, 1931 MICHIGAN TRADESMAN 31 Terrible Consequences of the Nation’s Fire Losses. (Continued from page 15) 3. Stoves, furnaces and boilers. Total loss, $25,521,000. Prevention: Proper installation and regular inspec- tion of all heating apparatus and con- nections. 4. Spontaneous ignition, Total loss, $21,739,000. Prevention: Keep in metal containers all such ma- terials as may develop heat through oxidization or combustion within them- selves. 5. Sparks on roofs. Total loss, $18,350,000. Prevention: Use of fireproof or fire resisting roof- ing. Ordinances against use of wood shingles in hazard zones. 6. Electricity and electrical appliances. Total loss, $18,961,000. Prevention: Care in installation and use, with reg- ular inspection of equipment and wir- ing. The terrible thought in connection with the destruction of millions of dol- lars’ worth of homes, and thousands of priceless lives, is that it is in so large a degree unnecessary—useless— avoidable. When a carelessly tossed match or cigarette stub costs one life or a dozen lives or the loss of a mil- lion dollars, and business and occupa- tion for months for hundreds of work- ing people, the careless smoker may never be discovered, may not even know of the effect of his own careless- ness, but the incident ought to stand out so vividly in the minds of all other smokers as to make them 100 per cent. careful the rest of their lives. Unfor- tunately it does not do that. What kind of an appeal can be made to alarm the careless and to give them pause? Perhaps nothing short of pin- ning a greater legal resvonsibility, not to say a criminal responsibility upon them. It may have to come to that if fire continues increasingly to reach out and destroy our property, our friends and our families. Why, indeed, should I not be held responsible for the loss to the com- munity, to my neighbors, to others, when fire occurs on my premises be- cause of my carelessness? I may be fully insured. My family may be safe from the flames. I may not care much that my building burns. But what about that other property owner on whose building my flying, burning shingles alight, half a mile away? What about my neighbor a score of feet away with an open window into which sparks fly to cause ignition and destruction? If I do not care enough to be careful on my own account, I must be compelled to be careful on account of others. The Napoleonic code which prevails in parts of Europe has its articles ap- plicable to fires. There are teeth in the provisions that place criminal liability upon the man who is proved to have brought about a fire by some act or negligence of his own. Incidentally, fire losses in Europe run about 13 per cent. of our own. Ours is a big, aggressive country and we call ourselves a smart people. Is it possible that other countries we assume to patronize are outsmarting ais in so vital a matter as fires and their prevention? Millions for fire fighting but not one cent for prevention seems to be our National attitude in this matter. Frank Farmington. 2 © Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Sept. 8—In the matter of Robert B. Goverston, Bankrupt No. 4274. The first meeting of creditors has been called for Sept. 23. In the matter of Charles J. Renolds, Bankrupt No. 4612. The first meeting of creditors has been called for Sept. 23. In the matter of Noor Coal Co., Bank- rupt No. 4609. The first meeting of cred- itors has been called for Sept. 23. In the matter of Allen Faust, Bankrupt No. 4615. The first meeting of creditors has been called for Sept. 23. In the matter of Elwin Allen, Bank- rupt No. 4604. The first meeting of cred- itors has been called for Sept. 23 In the matter of Ozokerite Mining Co., Bankrupt No. 4616. The first meeting of creditors has been called tor Sept. 22. In the matter of Phillip H. Clay, Bank- rupt No. 4596. The first meeting of cred- itors has been called for Sept. 22. In the matter of G. William: Ketchum, Bankrupt No. 4618. The first meeting of creditors has been called for Sept. 22. In the matter of Ernest W. Wood, Bankrupt No. 4610. The first meeting of creditors has been called for Sept. 22. In the matter of Samuel Guttmacher, Bankrupt No. 4611. The first meeting of ereditors has been called for Sept. 21. In the matter of Ernest Place, Bankrupt No. 4602. The first meeting of creditors has been called for Sept. 21. In the matter of Ralph E. Soles, Bank- rupt No. 4603. The first meeting of cred- itors has been called for Sept. 21. In the matter of Maude E. Heintzel- man, Bankrupt No. 4614. The first meet- ing of creditors has been called for Sept. 21. In the matter of Alfred E. Heintzelman, Bankrypt No. 4613. The first meeting of ereditors has been called for Sept. 21. In the matter of Orin B. Treat, Bank- rupt No. 3972, the final meeting of cred- itors was held Aug. 24. The bankrupt was not present or represented. The trus- tee was present and by attorney Francis L. Williams. Claims were proved and allowed. The trustee’s final report and account was approved and allowed. An order was made for the payment of ex- penses of administration, as far as the funds will permit. There were no divi- dends. No objections were made to the discharge of the bankrupt. The _ final meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. Sept. 8. We have reached the sched- ules, order of reference and adjudication in the matter of Edward L. Moline, in- dividually, and as Moline Cabinet Shop, Bankrupt No. 4621. The bankrupt is a resident of Grand Rapids, and his occu- pation is that of a laborer. The schedule shows assets of $317.70, with liabilities of $2,385.54. The court has written for funds and upon receipt of same the first meet- ing of, creditors will be called. Sept. 8. We have received the sched- ules, order of reference and adjudication in the matter of George E. Cherryman, Bankrupt No. 4620. The bankrupt is a resident of Grand Rapids, and his occu- pation is that of a laborer. The sched- ules show assets of $1,700, with liabilities of $1,871.26. The court has written for funds and upon receipt of same the first meeting of creditors will be called. In the matter of Rockaway Chop & Oyster House, formerly known as Vienna Lunch, Bankrupt No. 4312, the final meet- ing of creditors was held July 10. There were no appearances, except that of the trustee. The trustee’s final report and account was approved and allowed. Claims were proved and allowed. An order was made for the payment of expenses of administration and a first and final divi- dend of 10 per cent. on preferred claims. No objections were made to discharge. The final meeting then adjourned with- out date, and the case will be closed and returned to the district court in due course. Sept. 9. We have received the sched- ules, order of reference and adjudication in the matter of Engleburt Van Allsburg, individually and doing business as Pack- ing House Market, Bankrupt No. 4622. The bankrupt is a resident of Manistee, and his oceupation is that of a meat dealer. The schedule shows assets of $3,548.02, with liabilities of $2,468.46. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called. The list of creditors of said bankrupt is as follows: City of Manistee (20 $ 6.85 Martin Adamezak, Manistee --_---- 300.00 John Adamezak, Manistee --_----- 200.00 Armour & Co, Chicane ....... _ 114.52 Boot & Co.,; Grand Rapids ________ 333.58 Water Department, Manistee __-_ 5.59 Consumres Power Co., Manistee -_ 15.39 Erickson’s Market, Onekema —--__~ 275.00 G. R. Butchers Supply Co., G. R. 29.60 R. Gumz & Co., Milwaukee __-____ 55.67 Kent Products Co., Manistee -_-_ 6.00 John Lovelette, Manistee -_---__- 200.90 Laity’s Market, Manistee -------- 20.00 Lloyd Tire & Bat. Co., Manistee 5.00 Oscar Mayer & Co., Chicago ---. 88.00 Manistee Ice & Coal Co., Manistee 20.30 Mich. Bell Telephoe Co., Manistee 5.80 Michigan Lumber Co., Manistee-. 6.00 Noud Lumber Co., Ludington -_-_ 25.79 Ross Dairy. Manistee —.___....._._._ 6.50 Elis Shindler, Manistee —--- _. 86.00 Schlief Bros., Manistee -----------. 40.00 Switt & Co... Chicago _________ _— 186.85 dim Sehafer, Arcadia —_._..__ a eee Edward Scheive, Manistee -------- 5.52 Wilson: & €o.. Chicago —_._..__._ 25.00 A. Warnshall, Manistee —_.________ 75.00 Zimmerman & Hasen, Manistee -_ 6.50 Zichm. Kaleva . 8. 200.00 S. B. Nickerson, Manistee -------- 30.00 Joe Bassarab, Manistee -...______ 5.00 In the matter of Imperial Candy Co., Bankrupt No. 4286, the trustee has here- tofore filed his final report and account and a final meeting of creditors was held July 10. The trustee was present in person. The trustee’s fiaal report and account was considered and approved and allowed. Claims were proved and allowed. An order was made for the payment of expenses of administration, as far as the balance of fund on hand would permit. There were no dividends for general cred- itors. All lien and secured claims have heretofore been paid in full. No objec- tions were made to the discharge of the bankrupt. The final meeting then ad- journed without date, and the case will be closed and returned to the district court in due course. In the matter of August Shikoski, Bankrupt No. 4369, the trustee has here- tofore filed his final report and account, and a final meeting of creditors was held on July 10. The bankrupt was not pres- ent or represented. The trustee was present in person. The trustee’s final report and account was approved and al- lowed. An order was made for the pay- ment of expenses of administration and preferred claims. The preferred claims allowed received more than 40 per cent. on claims. No objections were made to discharge. The final meeting then ad- journed without date, and the case will be closed and returned to the district court, in due course. Sept. 10. We have received the sched- ules, order of reference and adjudication in the matter of Glee H. Nichols, Bank- rupt No. 4623. The bankrupt is a resi- dent of Grand Rapids, and his occupation is that of a _ salesman. The schedule shows assets of $12,890.56 with liabilities of $5,272.94. The court has written for funds and upon receipt of same the first meeting of creditors will be called. In the matter of Kalamazoo Sanitary Manufacturing Co., Bankrupt No. 4215, the trustee has heretofore filed his final report and account, and a final meeting of creditors was held July 27. There were no appearances. The trustee’s final re- port and account was approved and al- lowed. Clams were proved and allowed. An order was made for the payment of expenses of administration. Preferred and secured claims have heretofore been paid. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. In the matter of Ralph A. Kefgen, 3ankrupt No. 4310, the trustee has here- tofore filed his final report and account, and a final meeting of creditors was held Aug. 24. The bankrupt was not present or represented. The trustee was not present. The trustee’s final report and account was approved and allowed. Claims were proved and allowed. An order was made for the payment of expenses of ad- ministration and a first and final divi- dend of 3.5 per cent. to general creditors. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. Sept. 14. We have received the sched- ules, order of reference, and adjudication in the matter of Thomas E. Wilde, Bank- rupt No. 4624. The bankrupt is a resident of Moorland township, Muskegon county, and his occupation is that of a farmer. The schedule shows assets of $3,140, with liabilities of $3,412.87. The court has written for funds and upon receipt of same the first meeting of creditors will be called. —_-_-__ > 2. A Business Man’s Philosophy. Why will people raise the roof about gas, electric light and telephone bills, even though the amounts involved are relatively trifling? The same people will blow in ten times as much money on radios, golf, automobile tires, gasoline, hats, shoes, silk stockings and tenth-of-cent bridge and never whimper publicly. The answer, of course, is that the public utilities are monopolies. ‘Cus- tomers are denied any choice. They must take what is offered at the rate that is fixed. The service of the utility may tbe excellent, but since there is no comparable service by which to judge it, the users curse*the slightest imper- fection and shriek when one month’s bill exceeds another by 50 cents. Everyone seems to pay his public utility bills grudgingly, ing that the utilities give value, The time and effort which a telephone saves is incalculable. Gas, notwithstand- amazing subway rides and electric light and power are among the cheapest items we buy. Imagine the money people could save if they directed their thrift and indig- nation into other quarters. Suppose women fought ‘the tyranny of style as enthusiastically and bitterly as they contest an occasional extra in the tele- phone bill. vated a taste for boiled cow-beef in order to reduce the monthly bill for Instead of terrorizing her maids ‘because they run up the gas_ bills, mistress discontinued her permanent wave. It is clear that the opportuni- ties for reducing expenses are infinite. If we consider it important to save nickels, dimes and quarters, why do we Or suppose people culti- steaks from Western steers. suppose the not take advantage of opportunities to save $10 and $252 We don’t know, but perhaps the reader does. William Feather. [Copyrighted, 1931.] —__>+ +> —___ Blouse Orders Showing Gain. Reorders on blouses are reported to be shaping up well, the business ex- ceeding estimates for this period. Part of the activity is traced to the early consumer buying interest in suits which require a blouse to complete the costume. tions of the Second Empire mode in dresscs, featuring novel sleeve treat- ment, and tunic styles of satin.