PPI OCROSE TSS . aN we SF )) = an? y (>) aS ai 3 ( P/ i D) Bie Y , ss i , \ S yy C - ’ Ee A\ SENSIS a a Ks ness Xi YER F ) ’ . i f C E Co Se th IC BS EN: Py Jas CR: D/C 7 CRE CAS | (GS CORRS A) i/o ED TONES WOE KOE awe eee Sey ae RA (Ce ee eae S Zi cece ys 2 ZAP ERS ES ° | eS re SCPUBLISHED WEEKLY (Gee TRADESMAN COMPANY, PUBLISHERS#R—>- 9) UAE < (Gass SHES SORES LEST Ne LES ASSES ae SZ Pa STISGs Seon Forty-ninth Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 23, 1931 Number 2505 > et THIS IS MY FATHER’S WORLD This is my Father’s world; And to my listening ears All nature sings, and round me rings The music of the spheres. This is my Father’s world. I rest me in the thought Of rocks and trees, of skies and seas— His hand the wonders wrought. This is my Father’s world. The birds their carols raise; The morning light, the lily white, Declare their Maker’s praise. This is my Father’s world. He shines in all that’s fair; In the rustling grass I hear Him pass— He speaks to me everywhere. Maltbie D. Babcock. TO 3 VOPECECPECEEEE Ee COFFEE What a line! Imperial — Morton House Quaker Majestic Nedrow Boston: Breakfast Blend {| Breakfast Cup CIWLO The quality line sold only by independent dealers. An asset to any merchant. GUOLO LEE & CADY WV The ability to invest wisely is the keystone of prosperity A. E. KUSTERER & CO. 303-307 Michigan Trust Building GRAND RAPIDS, MICHIGAN Phone 4267 - The Oldest Investment Banking House in Western Michigan ee this old FRIEND! N item that has been a favorite with consumers for over three generations deserves good display and your personal salesmanship. Royal, the Cream of Tartar Baking Powder is this kind of an item.'Your selling it means satisfied customers — and profits. So push this old friend — Royal Baking Powder! Order your supply from your jobber now! ROYAL BAKING POWDER A Product of STANDARD BRANDS INCORPORATED PUTNAMS RITE ’N SITE 19c PACKAGES Choice candies put up in cellophane to sell at a popular price. We have an attractive offer for a display. PUTNAM FACTORY NATIONAL CANDY CO., INC. GRAND RAPIDS, MICHIGAN q ee nd a i EE eee ame asic a Shemneee sities atiemamaetieasinate acinar ‘ 7 eee: Forty-ninth Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 23, 1931 Number 2505 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of .urrent issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. Sidelights on the General Business Situation. Trade conditions in the current week have been fairly encouraging. The late labor day this year made exact com- parisons difficult, but the trend after the holiday interruption has been to distinct seasonal activity in many lines, in spite of abnormal heat. The steel industry “ and real improvement is in sight, ac- cording to American Institute of Steel Construction experts. They base their statement largely on requirements for public and semi-public buildings, con- tracts for which they are being awarded at the rate of $40,000,000 a month. Enquiries for large amounts of steel rail and pipe line and feelers from automobile manufacturers are cited by Crisis’ 1S over Iron Age this week as promising signs. Railroad men are talking of how active the furnaces would become if the ask- ed-for rate increase was allowed. The average price of commodities was stationary again last week, the Irving Fisher index number remaining at 68.9, the same as in the preceding two weeks. Two interesting reports are out about American Tobacco. One tells of a miscue in the company’s latest news- paper campaign and an inclination to reduce lineage because of the publish- ers’ action in cutting out trade names in radio programs. According to the other Lucky Strike will soon be singing the praises of cellophane wraps as loudly as Camel. New automobile models are not like- ly to make their appearance before late in November, according to latest ad- vices from Detroit. This will curtail the 1931 output below previous esti- mates. A number of businesses with branch- es in Northern New England report exceptionally favorable returns from that part of the country. This is a phenomenon that has been observed at the outset of previous revivals. New York savings banks deposits ran up again in August to a new high record, indicating that the falling off in July, the first since last October, was. a tempcrary flurry, due probably to withdrawals for vacation purposes. The gain last month was notable in amount and in number of new depos- itors. Some economists still take a favor- RE. Scandrett, chairman of the Fidelity In- able view of increasing savings. vestment Association, for example, sees i the rising tide evidence of returning prosperity. The common view sees in the movement evidence that timid cap- ital is seeking safe retreat. Retail advertising can do more than sell goods, said Benjamin H. Namm, 3rooklyn department store man, at a Boston meetmge the other day. He fancies it as a preserver of profits and promoter of good public relations. From the same platform John David, New York chain clothing store man, told a group of retailers that cutting advertising when business is unusually hard to get is the worst sort of mistake. Further evidence that August was an exceptionally poor month in the retail field is seen im the sales reports of most of the very large chains. The most recent Sears, Roebuck for the four weeks ended Sept. 10 and Amer- ican Stores for the full month showed declimes. of 12.8 and 9:1 per cent., re- spectively. The sales of forty-three chain store companies were 4.26 per cent. less this August than in August, 1930. Three mail-order houses had a shrinkage of 11.85 per cent. For eight months the chains were dvuwn 2.68 per cent., the mail-order houses 11.1 per cent. Quan- tity of goods sold this year was up in most cases. Of 526 industrial corporations whose earnings for the first six months of 1931 have been compiled by Ernst & Ermst, accountants, [51, 25 per cent. made more money this year than last year. The combined profits of all the companies—$364,190,944—was 54.5 per cent. less than in the first half of last year. All the gains were in the mer- chandising group. Comparing earnings of the first and second quarters, the trend this year is decidedly favorable. All the income statements available for these two periods—those of 260 companies—show a current gain of 28.7 per cent. con- trasted with a gain last year of only 9.86 per cent. and of 25.72 per cent. in 1929, Good-will value of Nationally adver- tised goods as measured in a Familiar- ity Index has not suffered in the de- pression, according to Professor H. K. Nixon, Columbia University School of Business. In the case of a dozen well- known» brands steadily advertised there has been little variations in four years. In most cases the highest figure is for the first six months of 1931. Department store sales in August were 12 per cent. below those of August, 1930, according to preliminary reports of the Federal Reserve System. Favorable discussion is being given to the idea of asking Congress to per- mit temporary emergency agreements to prevent ruinous overproduction. From present indications, increased taxes will be one of the predominating subjects of the approaching session of Congress, and undoubtedly various forms of sales taxes will lead in pro- posed legislation. Authorities are unanimous in agreement that a flat tax on all retail sales is impossible; but strong effort will be made to place a scales tax on various commodities. It Depart- ment favors a broadening of the sourc- is known that the Treasury es of taxes, and because of the success with a few products, it is logical to suppose that the Treasury will give its influence to legislation that will in- crease the number of taxable products. Manufacturers of lines which are at- tractive for this purpose are preparing to resist tax burdens on their indus- tries, Improved first mortgage facilities should give impetus to home and other buildings this fall, and by securing and enlarging mortgage opportunities they should provide the money for neces- sities in many instances. A movement fostered by the Federal Reserve is in- tended to encourage bankers and financing companies to be more liberal in the handling of all first mortgage real estate loans. The movement will also be extended to include the re- financing of bond issues by returning stock for bonds, and thus give bond- holders an opportunity to realize on propositions which are now in trouble from over-financing in more prosper- ous times. Announcement of the plan will be made soon from New York. The urge to legalize beer is growing in strength because of the necessity of 3ut although the opposition is not highly vocal, it is labor and revenue. well organized and politically power- ful, Rumors that the President will recommend beer cannot be substantiat- ed and indications are that nothing on the subject will issue from the White House. A majority of both wet and dry members of Congress are report- ed to think there is no chance for legalizing beer. Resubmission of the amendment to the states is likely; but for political and other reasons, the best authorities do not think that Congress can be encouraged to vote on the sub- ject until 1933 or 1934, regardless of demands by organizations and indi- viduals, Government vacations are over and practically all officials and executives have returned to Washington and are getting down to hard work. A number of important plans of value to business have been completed and will soon be announced. These plans take in a much broader scope than ever before, and are centered largely on distribu- tion. “Economic planning” is consid- ered the most important general sub- ject for domestic business at this time by the Department of Commerce, and iighly organized plan for its enforce- ment will soon be under way. The coming session of Congress is ely to be short but exceedingly ac- tive. Conservative members of both agree with fiouses Representative john D. Clarke. of New York, who recently informed the writer that in : his opinion the less legislation we have the better, outside of carrying out President Hoover's plan on the mora- torium. “The quicker we adjourn the better off the country will be,” said ; Mr. Clarke, ‘‘the sooner business will proceed and the sooner we can return to the idea of putting responsibility back on the states for many of the problems of surplus.” But the ideas of { +1] conservatives W 1 he re be opposed by a tidal wave of “emergency” plans. Unemployment insurance is expect- ed to have the early attention of the Senate with the probable passage of legislation. A special Senate commit- tee, under the chairmanship of Sen- ator Hebert, of Rhode Island, is now making an investigation of the subject and Senator Hebert recently informed the writer that hearings will begin be- fore his committee shortly. Improvement of business this fall will largely depend upon the individual effort, and officials of the Department of Commerce are encouraged by the announcement from many manufactur- ers of the adoption of new goods, new selling plans and improved policies. Recently Dr. Julius Klein, Assistant Secretary of Commerce, said that an increasing realization is evident that the problems of business can be solved only by individual effort. House clean- ing and an improvement of methods,” he added, “offer encouragement. Earlier in the depression there was an almost universal spirit to ‘let George do it,’ and various manufacturing companies waited for better times while relying on the Government, their trade asso- ciations and other organizations to bring about improvement. Now they realize that it is impossible to arrive at a solution of our problems until in- dividual firms, who are the many parts that make up our industrial organiza- tions, re-arrange their methods and re- establish their policies to conform to This, I think, is the foundation on which better business prevailing conditions. conditions must be brought about.” —_——_+++___ Better railway earnings are needed to keep them on the rails. 2 Give Product Chance To Sell Itself. It ought to be obvious that when a product sold at retail is given a chance to help itself sell, by prominence in the window or in the store, it will sell better. Yet there is no obvious thing that is more neglected by the average grocer. Just to show how obvious it is, read the report of a test that was made re- cently to prove whether a product really sells better when allowed to . give itself a boost: The test was conducted entirely by mail “so that it would be as natural and normal as possible,” and the fol- lowing cight well-known products were selected for the study: Kellogg’s Corn Flakes, ‘Borden’s Condensed Milk, Dromedary Dates, Clicquot Club Ginger Ale, Campbell's Soup, Gold Dust, Bon Ami and Knox Gelatine. | The grocers taking part were divid- ed into two groups. Four products were tested by the first group of fifty- four stores, and four different products by the second group of fifty-eight stores. They were all well distributed geographically and represented a fair cross-section of the better class gro- cery stores. The test was simple and accurate. Each grocer kept a careful record of sales for one week with merchandise in its usual place. The second week he gave better display to the four prod- ucts and again kept a careful record of sales. He was specifically requested not to put any other special effort be- hind the products in order that the test could be confined to the effect of display alone, This request was fol- lowed with one or two minor excep- tions, so that the results can be con- sidered as an accurate indication of what happened when well-known mer- chandise is also well displayed. The results brought out some very interesting facts. On one product sales jumped as high as 72 per cent. The smallest average increase for any given product ws 32 per cent. and the average on all cight items better than 43 per cent. : . The products tested in fifty-four stores were Dromedary Dates, Kel- loge’s Corn Flakes, Bon Ami and Campbell’s Soup. In the hfty-eight stores, Clicquot Club Ginger Ale, Knox’s Gelatine, Gold Dust and Bor- den’s Milk. : : This test is exceedingly simple and any grocer can make it. a When Prosperity Will Return. Silas ‘H. Strawn, president of the United States Chamber of Commerce, believes that everybody's business has a part to play in the present situation. He broadcast nationally: “The rapidity with which prosperity returns to the Nation depends entirely upon how quickly business leaders come to real- ize that the responsibility for raising the depression belongs to them and not to the Government. Business must protect employes against future periods of depression by establishing adequate reserves in prosperous times.” —_—__2++____ For Grocers and Home Owners. Speaking of temperature control. Here is something for every retailer of food to be thinking about in these days of increasingly keen competition. Gor- don Corbaley of the American Institute of Food Distribution says this: “To-day we think of refrigeration of food com- modities as a process to prevent spoil- age. To-morrow we will apply refrig- eration so as to carry products through from production to consumption in the finest possible condition.” And for lessening temperature wastes in the MICHIGAN TRADESMAN home, there’s a recently developed vegetable-fibre insulation three-quarters of an inch thick and flexible, which can be tacked between roof rafters of an old or new house in such a way as to leave between it and the roof air space that gives additional insulation against Summer heat or Winter cold. —_—_+~+.____ No Price Cut in Unbranded Sheets. Producers of unbranded wide sheet- ings, sheets and pillow cases are not expected to make any reductions in present list prices despite the 8 per cent. cut by the leading manufacturers, it was indicated by selling agents yes- terday, This policy of disregarding the price action of the branded manu- facturers was inaugurated last May when the major producers announced substantial reductions. The unbrand- ed lines feel that they are now priced as low as possible, their higher dis- counts making them considerably cheaper than the branded goods, and they see no reason for further reduc- tions. Stocks are very low, they point out, and normal seasonal activity has started. ++. Silver Featured For Promotions. Although stores continue to feature pewter ware in the better price ranges, manufacturers admit that re-orders on such goods have tapered off in the last two weeks, leaving only a limited call for staple items. The losses have been taken up partly by renewed interest in silver-plated goods to retail around $5 and by a steady demand for sterling ware in the cheaper retail ranges. The latter type of merchandise is favored by extensive plans for anniversary and other types of promotions to be car- ried out by stores in the East and ‘Mid- dle West. The retailers are anxious to present exceptional values and are asking producers to make special con- cessions on regular merchandise in or- der to carry out their plans. Few of the manufacturers have agreed to grant special discounts. —_>+-___ Bridge Table Orders Have Slumped. With a third of the season in which their merchandise normally is in great- est demand already gone, manufactur- ers of card tables complain of a dearth of business. According to some esti- mates, the demand for tables has fallen to 40 per cent. below that of the cor- responding period last year. The tables are usually one of the features of early Fall homewares sales, and an average size store normally places or- ders in August for one or two car- loads of such merchandise. This year many initial orders are still to be re- ceived, while orders have been limited to two gross tables or less. Several producers, bringing out new lines of tables. featuring two color tops and novelty frames, hope to make up for the present lack of business by stimu- lating buying late this month. —_—__+->+—__—_ Drop in Rug Orders Puzzles Trade. A sudden cessation in buying activ- ity has puzzled sales executives in the wholesale floor coverings market. Con- vinced that the Fall buying movement was well under way with the upswing noted immediately after labor day, they are unable to account for the dropping off in purchasing since the close of last week. Only cheap merchandise, such as the lower grades of axminster products, have been at all active in the soft-surfaced field, while linoleum and felt-base producers found little demand for their products even in the low- price brackets. The only busy branch of the trade in the past few days has been the contract carpeting division, where theater, hotel and office work has been above normal in volume. ——_»++—___ Good Grounds For Suit. An electric specialty company in our home town has a most peculiar dam- age suit filed against it. The plaintiff's petition contains these words: “Plaintiff alleges that this defendant represented to her that this range would not become heated on the upper surface of the oven. The plaintiff, relying wholly upon this defendant's representations, placed her bath tub in the kitchen near the range. That, upon emerging from the tub, plaintiff's foot accidently came into contact with the soap upon the floor and she was thus compelled to sit upon the range. That, although she arose therefrom in all dili- gence, she discovered she had been branded ‘H-47’.” —_~+--+—__ Sales Tax Move Stirs Food Trade. Proposals for a retail sales tax have drawn ifire from both retail and whole- sale grocery interests, Food mer- chants, charging they are suffering sufficiently now under the twin handi- caps of declining prices and reduced sales volume, state that a sales tax, no matter how small, would bring dis- aster on their industry. Headquarters of the National Wholesale Grocers’ Association is besieged with queries regarding ways of opposing any tax move. As a result of the interest shown, M. L. Toulme, executive sec- retary of the organization, announced plans for taking a special poll of the this week to determine possible steps. membership ———E Holiday Cuts Hollow-Ware Trade. Orders for pewter and other metal hollow-ware fell off to a considerable degree in the wholesale markets this past week. Selling agents attributed the decline to the holiday. They look for an influx of buyers next week. A heavier contingent they said, is sched- uled to come to New York after Sept. 15 to buy goods for late Fall and hol- iday shipment. Concentrating on the $5 ranges, where 75 per cent. of the buying is expected to be done, several producers have developed pewter and copper, silver plate and some sterling silver pieces, in special lines which they intend to hold from buyers until the middle of the month. —-—_»-2+ Adopt Standard Length For Dresses. A standard length of forty-six inch- es for cotton dresses for the Spring and Summer seasons was approved at a recent meeting of a committee, repre- senting the National Association of Cotton Dress Manufacturers, with re- tail stylists and buyers at the Hotel McAlpin, New York. This standard applies particularly to sport and utility cotton frocks. ‘The length most in vogue during the past season was forty-four inches, and the consensus of opinion was that the addition of two inches would be a safe move in line September 23, 1931 with the style trend. L. N. Gross was chairman of the committee represent- ing the cotton dress manufacturers, —__ > > + —--— Brazil’s Flour Embargo. When arrangements were made to trade 25,000,000 bushels of American wheat for 1,275,000 bags of Brazilian coffee it was said it would cause a fall- ing off in the demand in Brazil for American flour. The accuracy of this inference is proved by the recent order of the Brazilian government excluding American flour for the next eighteen months. The South American country has been buying a little less than 1,- 000,000 barrels of flour a year from us. It takes 5,000,000 bushels of wheat to make that much flour. The country is taking from us enough wheat to make 5,000,000 barrels of flour and evidently intends to grind it at home. —_+++>__ Casual Customer. A shiftless old dark on the Eastern Shore, known to everyone in town as Sam, was badly in need of shoes. He went to the proprietor of the local shoe store and said, “Mr. Stevens, Ah needs a new pah of shoes. Can yo’all sell me a pah, an’ Ah’'ll pay fo’ dem next time Ah comes in de sto’.” The deal was made, and about two months later Mr. Stevens met Sam on the street and said, “Sam, I haven't seen any money for those shoes yet.” Sam replied slowly, “No, sah Boss, but Ah hasn’t been in yo’ sto yet, has Ah?” LO a Seamless Hose Price at Low Point. A sharp increase in production is expected on seamless Chardonize stock- ings, as a result of the offering leading five and ten cent chain 280-needle style at 20 cents per pair. The price of these styles has been steadily worked down during the year, but the trade was surprised that quo- tations had reached a point where the stocking could be retailed at such a figure. A competing chain is expected to offer a 260-needle number, with a slightly coarser yarn to retail at 19 cents a pair, it was reported. by a Of a ee Glass and Pottery Call Improved. Decorative glassware, along with bric-a-brac for interior decoration of homes, spurted ahead in sales. this week after a month of swbnormal buy- ing, Sales agents report that their markets have begun to reflect the gen- eral pick-up in house furnishings of all kinds. The fact that some stores are also starting holiday purchasing at this time, accounts for the call for the better-price glassware and_ pottery. Goods ordered for immediate delivery were confined to the retail ranges be- low $5, —_>+.___ Men’s Crusher Hat Bought Freely. One of the outstanding items in cur- rent orders for men’s felt hats is the collegiate crusher type, which is going strongly in out-of-town stores. The hat has a narrow snap brim and band, is silk lined, comes in pastel colors and 1s sold to retail at $1.95. Demand is so strong for this number that it is impossible to obtain immediate deliv- ery. Orders on regular Fall headwear are Ceveloping slowly, with major em- phasis on the snap brim type in stand- ard gray and tan shades to popular prices, sell at September 23, 1931 DETROIT DOINGS. Late Business News From Michigan’s Metropolis. Detroit has now about 1500 chain stores. Smith has 600, Kroger has 500 and A. & P. 400. Kroger is discon- tinuing the small stores. Usually these small stores are discontinued in a trad- ing area, to be replaced with one large store. This arrangement reduces the rent one-half and replaces three man- agers with one manager, thus effecting considerable savings. The Union Guardian Trust Co. has already received a $50,000 fee for handling the National Grocer Co. estate and is petitioning the court for an addi- tional fee of $75,000. The trust com- pany offers to turn the real estate still unsold over to the preferred stock- holders provided they will raise $125,- 000 to enable the trust company to pay the banking and merchandise creditors 100 cents on the dollar. This is very generally regarded as a pretty big un- dertaking for the preferred stockhold- ers, but it looks on the surface that it is a case where the be raised unless the entire issue of prefer- money must red stock is to be charged off to profit and loss. The Choice Foods Co. has been or- ganized here to deal in food products, with at Chatfield Broad streets. The new company has a cap- ital stock of 10,000 shares, no par value. When the says to-day that he does not know the offices and motor car manufacturer exact date on which he will introduce 1932 models he is speaking frankly and honestly. He is trying to select the psychologic moment with the utmost care and has not, or perhaps cannot, come to a decision. It is pointed out by some observers here that one way of choosing the date is just simply to make no choice at all. In that case the new model will make its formal appear- ance at the New York show in January. It becomes more probable daily that a majority of the 1932 cars will be de- ferred until then. the of new-model announcements has appear- It is that Chevrolet will not offer anything new in October. Company officials say they do not know when the 1932 line will be introduced but they are certain it will not be next month. Even the most enthusiastic guessers of ford’s plans have now retreated into silence. They have found it impossible to reconcile the various factors on which previous judgments have been made. They know that the working force has been doubled, but they also know that officials deny it means a new model. Just what it does mean is a subject in which many prophets have lost interest. They have decided sim- ply to wait and see. From miscellaneous quarters comes word that while mechanical changes have been excellent sales stimulants in the last eighteen months the 1932 mod- els are destined to have body revisions as well. Streamlining that stops far short of “tear-drop” design and yet is more efficient than that of the present is what a majority are expecting. The motor car industry is going to play its part in making the American One thing definite in way ed. MICHIGAN TRADESMAN ~ Legion’s convention in Detroit a mem- orable affair. It will act as host to the visitors primarily by providing trans- portation for the Legion’s leaders. One interesting bit of news that came to light in the last. few days re- lates to the front-drive situation. One of the country’s foremost race drivers, in a former era, is working on an ex- perimental model driven through the front wheels. The car is said to be intended for the passenger vehicle field when completed. As an aftermath of the success of one stock car in the last Indianapolis race its designer and driver now is said to be on the payroll of another com- pany. His pleasant task is that of modifying the stock eight-cylinder into a speed product with the idea of mak- ing it do as well as the car he drove rather well up into the money this year. The driver in question has been par- ticularly successful in converting stan- dard cars into racing machines and seems to have carved a niche for him- self in spite of the general disinterest of passenger-car makers in the Speed- way. At a meeting of the members of the Club held at the Hotel on Saturday, a made the president, Leslie Hopkins, to ascertain the senti- Michigan Apparel Detroit- Leland canvass was by ment encountered through the State to- ward the coming Men’s and Boys’ Ap- parel Exposition to be held in Detroit on Sept. 27 to 29 inclusive. If the re- ports made by these men can be taken as a true indication, the affair will be the best attended the year. One reason for this, explained Dan Niemeyer, secretary, is the fact that many merchants are awakening to the fact that there is far from a sur- exposition of plusage of merchandise in the country and they might be somewhat embar- rassed in the matter of holiday displays if they delay longer in making pur- chases for this business. At the ex- position and market this phase of the exhibition will be strongly stressed he says. The exposition will occupy the entire fourteenth floor of the Hotel Statler. Announcement has been made by the management of the Hygrade Food Products Corporation that the business of the Sullivan Packing Co. has been taken over by Hygrade. The Sullivan Packing Co. has been in existence in Detroit for forty years. The transac- tion does not include the fixed assets of the Sullivan firm, involving only the quick assets, consisting of customers’ accounts, inventories, good will, trade marks, company name and formulas. In other words, the purchase involves only those tangibles and intangibles which could be consolidated with the Hygrade unit of Detroit. The business of the Sullivan Packing Co., although combined with Hygrade’s Detroit plant will be operated as a Sullivan unit un- der Hygrade, the various well-known Sullivan brands being maintained. Practically the entire personnel of the Sullivan Packing Co. from the man- agement to the shipping and delivery departments, has been taken over by Hygrade. ——_>+~___ ’Tis darkest before dawn, remember. down Leave Your Family An Assured If you have had investment worries during these last two years you don't want your family to go through the same experience later on. Speculative investments may be all right for those who can afford to take risks but they have no place in the recommenda- tions that we, as executor and trustee of your estate, would make for your family. Let us explain to you in detail how we invest family funds left in our care under wills. THE MICHIGAN TRUST co. GRAND RAPIDS FIRST TRUST COMPANY IN MICHIGAN 4 MOVEMENTS OF MERCHANTS. Cadillac—Charles Markham succeeds N. Beaudain in the grocery business. Detroit—The Metropolitan Industrial Bank has changed its name to the Leonard Thrift Bank. Caro—The State Savings Bank, with capital and surplus of $100,000, has closed its doors for reorganization. Detroit—The Checker Service Cor- poration, Cass and Parsons street, has increased its capital stock from $25,000 to $150,000. Detroit—The Evans Appliance Co., 3300 Union Guardian building, has in- creased its capital stock from $5,000 to $350,000. Middleville—A new dry goods store has been opened in the Blake block on Miss Ollie Talbott least Main street. is the manager. Mattawan—Thieves broke into the Charles Goodrich hardware store and carried away a truck load of stock valued at about $500. Lansing—George Daschner has en- gaged in business at 1234 West Sagi- naw street under the style of the Daschner Food Shop. L’Anse—Charles T. Dantes succeeds Fred Stole as manager of the Herman He managed the Co-operative Store. store several years ago. Lansing—Floyd W. Estes has made application for permission to change the name of the Jarvis-Estes Furniture Co. to the Estes Furniture Co. Kalamazoo — The Hays Shop, 406 South Burdick street, opened for busi- ness Sept. 19. The stock consists of novelties, hosiery, lingerie and costume jewelry. Detroit—The Wolverine Produce Co., 2422 Market street, has been or- ganized with a capital stock of $20,000, $7,250 of which has been subscribed and paid in. 3aroda—The Baroda State Bank, organized in 1920, has been closed by its directors, who have decided that the village is too small to support a finan- cial institution. Detroit—The Checker Oil Co., 14050 Grand River avenue, has been incor- porated to deal in oils, grease, etc., with a capital stock of $1,000, all subscribed and $700 paid in, Detroit — Harry Fox, Inc., 1249 Woodward avenue, has been organized to deal in gloves for women at retail with a capital stock of $5,000, all sub- scribed and paid in. Climax—-The Climax State Bank, or- ganized in 1907, capitalized for $20,000, has been closed to protect the interest of its depositors. It is planned to re- organize and re-open the bank. Detroit—The Twelfth Street Corpo- ration, 1656 Penobscot building, confec- tionery, tobacco, etc., has been incorpo- rated with a capital stock of $25,000, $1,000 being subscribed and paid. in. Detroit—Frank R. Carty, Inc., 1404 Cadillac Square building, merchandis- ing, etc., has been incorporated with a capital stock of $50,000, of which $46,- 000 has been subscribed and paid in. Allegan——William W. Vosburgh, 79, Allegan’s oldest businessman, died Sept. 10, following a long illness. Sixty years ago he took over the jewelry business established by his father in pioneer days. Detroit—The Golden Health Food MICHIGAN TRADESMAN Co., 8427 Epworth building, has been incorporated to deal in fruits and grain, cereal and fruit products, with a cap- ital stock of $10,000, $6,000 being sub- scribed and paid in. Detroit—The Lucille Savoy Dress Shops, 107 West State street, has merged the business into a stock com- pany under the style of Lucille’s, Inc., with a capital stock of $1,500, all sub- scribed and paid in. Grand Rapids—E. A. Souffrou has sold his grocery stock located at 619 Lyon street to R. W. Ahlberg, who has taken possession. Mr. Souffrou will retire from business temporarily owing to ill health. Lansing—The Lansing Segar Co., 100 North Washington avenue, has merged its retail tobacco business into a stock company under the same style with a capital stock of $6,000, all sub- scribed and paid in. Vernon—The Vernon Elevator Co. has merged its elevator, fuel and build- ers’ supplies business into a stock com- pany under the same style with a cap- ital stock of $25,000, $12,500 being sub- scribed and $8,000 paid in. Wayland—Leon Allen, proprietor of the Wayland Bakery has closed it, as- signing too much outside competition as his reason for discontinuing the business. The equipment will be sold to satisfy creditors it is reported. Ypsilanti—Fred D. Schrader and son, Edwin A. Schrader, who recently graduated from the University of Michigan, have engaged in the furni- ture and undertaking business under the style of Fred D. Schrader & Son. Detroit—Philip Lipson, 6306 Chene street, has merged his furniture, radio, etc., business into a stock company under the style of the Lipson Furni- ture Co, with a capital stock of $50,000, $26,000 being subscribed and paid in. Detroit—The Malden Paper Co., 1362 Adelaid street, wooden ware, novelties, school supplies, paper, has merged the business into a stock company under the same style with a capital stock of $10,000, all subscribed and paid in. Lansing—Sheppard & Myers, Inc., have taken a ten year lease on the store at 120 South Washington avenue and opened a Hanover shoe store. The Hanover shoe, made in Hanover, Pa., is sold in Hanover stores throughout the country. Grand Rapids—George E. Ryder, who has conducted grocery stores on Monroe avenue and Division avenue for the past five years, is now located at 1218 Madison avenue, S. E., conducting the business under the style of the Madison Food Shoppe. Port Huron—The Radio Supply Co. of Port Huron, Mich., 334 Huron avenue, has been incorporated to deal in radios, accessories, auto accessories, sports goods, etc., with a capital stock of 2,500 shares at $10 a share, $15,590 being subscribed and paid in. Detroit—Abramsohn Bros., 14020 Woodward avenue, dealer in men’s fur- nishings, etc., has merged the business into a stock company under the style of Abramsohn’s, with a capital stock of 100 shares at $100 a share, $7,000 being subscribed and paid in. Detroit—The Shuler Carpet Co., 420 Jefferson avenue, has merged its rugs, carpets, draperies and furniture busi- ness into a stock company under the style of the Shuler Carpet & Furniture Co. with a capital stock of $10,000, all subscribed and $2,500 paid in. Battle Creek—H. J. Wedel, owner of the Dixie Fruit & Vegetable Mar- ket, has taken over the entire store at 13 West Michigan avenue, formerly shared with the Eckert Cash Market, rearranged it so as to give it three times the display space it had before. Port Huron—Earl H. Aikman, pres- ident of the Port Huron Bread Co., an- nounces that his company is celebrat- ing its fiftieth anniversary. For five years the company has been a member of the Quality Bakers of America, an association of independent bakers chos- en on invitation only. Franklin—John Currin, engaged in trade here for the past twenty-three years, has sold his stock and leased the store building to Bert D. Wood, who has taken possession and is making a number of improvements, including the installation of a modern electric re- frigerating system and display counter for meats. Marquette—Ralph L. Kendricks, who recently sold his interest in the Stafford Drug Co. stock, has engaged in busi- ness at 610 North Third street, under the style of the Kendricks Pharmacy. A soda fountain has been installed as well as the most modern drug fixtures. L. E. Armstrong, a registered phar- macist, will assist Mr. Kendricks. Flint—The Kobacker Furniture Co. has remodeled and redecorated the sec- floor of its store building, 220 South Saginaw street where it has con- ducted its business for more than twenty-three years, and opened a cloth- ing department, under the management of Sol. M. Levy. Clothing for men, boys, women and misses will be sold. Gladstone—George E. Sinclair, who, until its close out sale this week, man- aged the clothing store of the late Henry Rosenblum, has leased the store building at 11 Central avenue and will remodel it preparatory to occupying it with a stock of men’s clothing, fur- nishings, shoes, etc., Oct. 31. The busi- ness will be conducted under his own name, Hancock—Paul D. Hogan, represen- tative of the Northern Supply Co., of Amery, Wis., in the Copper Country, announces the opening of a branch wholesale establishment at 634 Han- cock avenue. The company manufac- tures the Banner brands of poultry and dairy feeds and is distributor of Miss Minneapolis flour and does a strictly wholesale business. Paw Paw—The Reidhl Grocery has been closed and notices posted that the stock and ifixtures will be sold at auc- tion to satisfy a chattel mortgage for $939.40 held by the Free State Bank of Paw Paw, Charles Lake has been placed in charge of the stock. J. A. Reidhl, the owner, has been in ill health the past year and the store has been under the management of his son, Charles Reidhl. Manistee—The application of the Pere Marquette Railroad for authority to acquire control of the Manistee and Northeastern Railroad has been set by the Interstate Commerce Commission for a hearing in Manistee, Oct. 2, be- ond September 23, 1931 Michigan Public Utilities The Commission fore the Commission. also permitted the Manistee Board of Com- merce to intervene in opposition to the proposed purchase of capital stock and leasing of the M. and N. E. The Board of Commerce has asserted that the acquisition would deprive Manistee of the benefit of Competitive rates and be disastrous to the growth and develop- ment of that city. Escanaba—A cash and carry grocery store has been opened recently by Adam Heinz in the Gorsche build- ing. The building has been completely new renovated and many modern conveni- ences have been installed for the bene- fit of patrons. The Heinz equipped with special steel shelving. All fixtures, including bread shelves, counters, etc., are of steel, painted white with blue trimmings. In addition to the cash and carry system the store store is will have a serve yourself feature by which customers may pick out and take the desired articles. Mr. had considerable experience in the gro- Heinz has cery business, having conducted stores at Huntspur and Port Inland during the past five years. Manufacturing Matters. St. Joseph—The Super Ironer Cor- poration has increased its capital stock from $6,000 to $30,000. Kalamazoo—The Western Board & Paper Co., capital $250,000, has filed articles of dissolution with the Sec- retary of State. Cheboygan—The Rittenhouse Furni- ture Co. has announced plans for ex- pansion which will increase its produc- tion and pay roll materially. It was recently incorporated for $150,000. Muskegon—Stanfield Piston Rings, Inc., manufacturer of piston rings, cast- ings, auto parts, etc., has been incor- porated with a capital stock of 5,000 shares at $10 a share, $35,000 being subscribed and paid in, Detroit—The State Steel & Supply Co., 1901 East Kirby avenue, has been incorporated to fabricate, treat and deal in sheet steel, etc., with a capital stock of 1,000 shares at $10 a share, $2,500 being subscribed and paid in. Detroit—William F. Baitinger, 11450 Shoemaker street, has merged his stone business into a stock company under the style of the Baitinger-Munger Co., with a capital stock of $30,000, $15,000 being subscribed and paid in. Detroit — The MacKirdy Engine Manufacturing Co., 317 Reid building, has been incorporated to manufacture and deal in power and heat units with a capital stock of 20,000 shares at $10 20,000 20,000 shares for conversion, 20,000 shares at 6’ cents each and 100,000 shares no par value, $10,000 being subscribed and $2,500 paid in. Kalamazoo—In the bankruptcy case of Young Rug Co., M. Kennedy, of Kalamazoo, was elected trustee at first meeting of a. share. shares bonus, creditors in offices of Charles B. Blair, referee, Grand Rapids. Elmer C. Lawrence, secretary and treasurer of the debtor firm, was ex- amined by Fred G. Stanley, represen- tative for the creditors. Assets, ap- praised at $5,431, were purchased by Jack Kosofsky, of Detroit, i September 23, 1931 Essential Features of the Grocery Staples, Sugar—Local jobbers hold cane granulated at 5.20c and beet granulated at 5c: Tea—The market has shown no par- ticular change since the last report. Primary markets in Ceylons and In- dias are still strong with an upward tendency. No important change has occurred in this country. The first hands tea business is rather quiet. The consumptive demand still good. Coffee—The and Santos coffee, green and in a large way, speaking of futures, has been dull and easy during the last week. Brazil is still destroying coffee, but this has had no effect on the market as yet. Spot Rio and ‘Santos shows no particular market on Rio 3usiness Mild coffees show no change from a week ago, Jobbing market on roasted coffee is materially unchanged. Canned change since the last week. is poor, Fruits—California fruits are going out very slowly. Some sales have been reported under $1.25 for standard cling peaches, but few are willing to this New California Bartlett pears are being quoted at dis- sell at figure, counts below opening prices ranging up to 7% per cent. ‘New York Sitate apples have been offered at levels con- siderably below last vear, while apple quoted by a few factors who are determined to break into the market. Maine blue- berries are unchanged. Canned Vegetables—Canned vege- tables developed a few significant fea- sauce has been very cheaply tures in the past week. There was a considerably firmer tendency in South- ern packed tomatoes while California tomatoes advancing Maine crop was reported as a little New York State factors held firmly. Canning of toma- toes is drawing to a close all over the country, many factories shutting down last week. Others will continue on curtailed schedule. California toma- toes appear to be firmer with the pack only 34 per cent. of an average pack, retailers would do swell to lay in ample supplies for the winter, Refugee beans and beets are irregular and in- clined to weakness. Packers of South- ern corn have been badly jolted by the failure of some banks in that region which have been in the habit of financ- ing some of the packers. This cir- cumstance has forced certain packers to push their goods into the market, which, of course, affects prices. Some erades of New York peas are higher. Demand for everything is very quiet. Maine corn is fairly well maintained, although there is some shading. Both Southern tomatoes and corn would be firmer were it not for the failure of the banks referred ito, which has made some packers very anxious ito sell, Dried Fruits—Fruits generally are holding well to present price levels. Raisins continue firm, with only oc- casional shading, Prunes are not very active, although some sellers report a better demand for Italians. Dried peaches were a little firmer on the Coast and apricots were dull. It ap- pears to be the trade opinion here that a sharp change in ithe weather would operate to give new life to the market. Buying has been so close now that it can be measured only by prevailing also showed an tendency. easier while MICHIGAN TRADESMAN consumption, and there is little chance that consumption will pick up while near summer temperatures prevail and there is a large supply of fresh fruits on the market. Canned Fish—No change has _ oc- curred in salmon and the demand is only fair, The market is in healthy condition owing to the short pack in several grades, Sardines show no change for the week. Demand is light. Salt Fish—New fat Irish and Nor- way mackerel are beginning to come in and are said to be of unusually good quality. A good demand is expected owing to the shortage of domestic shore fish, Beans and Peas— Prices in dried beans have continued to decline during the week, particularly on marrows, pea beans and to a smaller extent Califor- nia limas. Blackeye peas are in fair condition but practically nothing else. Even blackeye peas turned easier to- ward the end of the week. Cheese—Offerings of have been light during the week and the market is accordingly firm, but the de- mand is comparatively small. Fruit Jars—There is a great scarcity and premiums are paid by the trade to secure supplies to meet their demands. Glass Jars—Wholesalers report that in some cases where glass jars have not been available there has been a tendency to purchase cans, but house- still runs to Where a shortage of cans is reported, it is due generally to lack of distribu- tion, since the can-making cheese wife preference glass. capacity of the country can be speeded up handily to meet all available demands. The un- favorable side of the situation lies in the possible reduction of canned goods consumption during the coming winter, Generally, ithe wholesale and retail dis- tributors of glass jars are also the dis- tributors for canned foods. ‘They real- ize the cannot put up all types of fruits and vegetables, but they are impressed by the quantity of avail- able perishables she is putting away. Nuts—There is little snap to the nut market at present. Continued warm weather and hand-to-mouth buying have combined to give trading a desul- tory appearance. Comparatively low prices have been named on almonds and and walnuts sell at the lowest prices in many years, Spec- ial advertising campaigns and new at- tractive packaging are planned to in- crease outlets. In the shelled group, there is a fair amount of trading. lines have been less active, with less demand from the ice cream trade, but stocks are gen- erally light and should be cleaned up housewife pecans, will consuming Some seasonal before any more are available from abroad, Olives—Olives were generally in- ‘Stocks in the hands of the importers are light, but buyers are holding down commitments to a replacement The primary markets is firm. i Pickles—There is a better feeling in pickles and new prices are expected to be announced next week by several im- portant Midwestern packers. At the present time, trading is confined to small lots, but the fall is expected to stimulate business. Rice—The market is moderately ac- tive, although the volume of business active last week. basis. situation in for this season A fair amount of new crop prolifics and long grains is being sold in the local market. done is below normal of the year. Sauerkraut—There was a fair move- ment of sauerkraut this past Special sales accounted for a wider dis- tribution by week. chains and independents, and prices have held The outlook for the fall is for an increased steadily. volume of business. Syrup and Molasses—No change has occurred in the market for sugar syrup Demand is light, but prices are very steady. demand as cooler. Compound syrup is dull unchanged. this week, There will be a better soon as the weather gets and Molasses is quiet at rul- ing prices. Vinegar—A continued better feeling in the vinegar market was reported this week, Trade outlets have kept their that the necessity of regular replacements has become estab- are maintained and sales are expected to improve in coming weeks, stocks so low lished, Prices well —_>+-____. Review of the Produce Market. Apples—Strawberries, $1; Wealthy, 75c@$1; Wolf River, 60@75c Bananas—3%@4c per lb. Beets—90c per bu. Butter—The market is weaker and Ic lower than a week ago, Jobbers hold 1 Ib, plain wrapped prints at 3lc and 65 lb. tubs at 30c for extras, Cabbage—65c per bu. Carrots—85c per bu. Cauliflower—$2@2.25 for taining 6@9, box con- Celery—30@50c according to size. Celery Cabbage—75c per doz. Cocoanuts—75¢ per doz. or $5.50 per bag. Spinach—85c per bu. Cucumbers—No. | stock 95c per bu.: dills, 75c per bu. Dried Beans—Michigan jobbers are quoting as follows: GE Pea Beans 000 $ 3.50 Pieht Red Kidtiew (26) 9.25 Dat Red Kidney 10.50 Eggs—The market has been quiet since the last report. Receipts of fine fresh eggs are still small with an ac- tive demand. The week has brought Under- grade eggs are a little steadier. Job- bers are paying 18c for strictly fresh offerings, Egg Plant—$1.25 per doz. Grapes—Calif. Tokay, $1.85; dens and Concords, $2 per doz. little or no change in price. Wor- for 4 Ib. basket; Delawares, $2.50 per doz. 4 lb. baskets, Green Onions—20c for Silver Skins. Green Peas—$2 grown, per bu. for home Green Beans—$1.75 per bu, Honey Dew Melons—$1.50 per crate of 12 to 16, Lettuce—In good demand on the following basis: Imperial Valley, 6s, per crate ____$4.00 Imperial Valley, 5s, per crate ___. 4.00 Home grown leaf, per bu. ______ 2 Lemons—Present quotations are as follows: SOQ Sunkist $14.00 SUQ StikiSe 2 14.00 300 Red Bal 13.00 aUO Red Bal 2 13.00 Limes—$2 per box. Sunkist California Valencias are now sold as follows: Oranges— Fancy Poy ae hi $6.50 TO 650) ie 6.25 AU 2 ae PGE eT ee oa en cari 4.75 O58 2 4s Coe ol 1.00 324 pe ae Onions—Michigan, $2.25 per 100 Ibs. for yellow and $2.50 for white. Osage '|Melons— Michigan stock sells as follows: M «140 2 Si ws LLL 2 ia (Uo 0 ee uo Parsley—40c per doz. bunches, grown [Elbertas, 75c@$1.25 per bu.; South Havens and Peaches a Home Prolifics, 83c@$1 per bu.; Gold Drops, 50@60c. Pears -Bartletts, $2.25 per bu.: Flemish Beauties, $1.50; Kiefers, $1 per bu.; California, $3 per box, Peppers—Green, 40c per doz. for home grown. Pickling Stock—20c per 100 for cukes: $1 per 20 lb. box for white onions, Pieplant—75c per bu. for home grown. Plums—lIombards and Bradshaws, $1@1.25 California. per bu.; $1.50 per box for Potatoes—New home grown, 60¢ per bu. Poultry—Wilson & Company pay as follows: Heavy fowls 2. ee Lieht fowls _... ee BDueks 2c GjE€G@ i. ig Sweet Potatoes—$3 per bbl. for Virginias, Squash—75c per bu. for Summer; $3.50 per 100 Ibs. for Hubbard. Tomatoes—Home grown, 35c per % bu. basket. Turnips—$1 per bu. Veal Calves — Wilson & Company pay as follows: Patey 20. LO“al3c Good... lle Medi 8c Poor sce os calh Med ol ge ecclissi Sec Watermelons—Home grown com- mand 15@20c apiece, —_—__+~+~+—___ Metal Lamp Shade Call Increases. Interest in metal screen lamp shades, a new item introduced in the popular- price lamp field this season, has been sufficient to maintain sales in the wholesale market at a normal level so far this month, The screen shades are being ordered in considerable quanti ties for both delivery and rank close to the future silk Orders for immediate and variety in point of volume. both better and popular-price lamps are below expectations. Selling agents ex pect the popular price goods to gain in sales within the doubt whether the products next two weeks, but expensive this more will move in quantity season. ao-a.lU Eaton Rapids—Horner Bros. Wool- en Mills, is improving its plant with new machinery. and A large steam engine and a_ wool scouring machine are being installed. ——__> >. __ You can’t coast along the road to success—it’s uphill. electric generator 6 MUTUAL FIRE INSURANCE Most Fires in the Home Are Prevent- able. Washing or sponging of clothing, drapes, gloves, etc., in gasoline or other inflammable cleaning fluids, has caused many fires, deaths and severe burns. The vapors given off by the fluids are readily ignited by a static spark or open flame. Starting fires with kerosene or other oils has caused many deaths and severe burns. The vapor from most oils is readily exploded by hot coals or open flame. Cleaning floors and woodwork with inflammable liquid is a common prac- tice which presents a severe fire and explosion hazard. The vapors of the inflammable liquids are readily ignited by a spark, open flame or heat pro- duced by friction through rubbing. Stoves, furnaces and ranges and their smoke pipes, permitted to become overheated, or having clothing or other conibustibles placed to near them, have caused many disastrous fires, Smoke pipes and chimneys contain- ing deposits of soot or creosote, burn out at frequent intervals and set fire to any combustibles near them, Smoke pipes having loose joints or rust holes that permit emission of sparks are a serious fire hazard. Chimneys and smoke pipes become overheated from burning excessive quantities of highly combustible ma- terials, waste paper, rubbish, etc., and cause many fires. Sparks on roofs covered with shin- gles that have curled or rotted, cause numerous fires. Cheap patent roofing material, com- posed of oil-treated rag or paper base, is more dangerous than wooden shingles. Gas plates and other gas burners too near window custains, papered walls or woodwork, is a common fire cause. Searching for articles in closets, base- ments, trunks, etc., with lighted match- es or candles, causes many fires. Children playing with matches is a cause of many serious fires, deaths and severe burns. The careless discarding of unextin- guished matches, cigars, cigarettes and pipe ashes causes a great many fires. Combustible rubbish in attics, base- ments and elsewhere constitutes a seri- ous and unnecessary fire hazard. Oil burning equipment causes many serious fires because of accumulations or carbon on burner nozzles and in fire boxes. Oil leaking from _ burners, pumps and piping, accumulates on the furnace room floor, where vapor from same will become ignited or explode. Hot coal or wood ashes placed on wooden floors or near wooden walls or other combustibles is a common fire cause. Failure to disconnect from the circuit after using, electric pressing irons, curling irons, toasters, etc., causes a great many fires. Electric heaters placed too close to combutible materials is another com- mon fire cause. Extension and alterations to electric circuits made with unapproved wiring, or by inexperienced electricians, “are MICHIGAN TRADESMAN fire hazards which cause numerous fires. The use of coins, wire or other metal in lieu of electric fuses, is a very dangerous practice and common fire cause. Smoking in bed is another dangerous practice. Thawing out frozen water pipes, un- der buildings or between partitions, by means of an open flame has caused many disastrous fires. The burning of brush, grass, rub- bish, etc., on hot or windy days is ex- tremely dangerous. The foregoing common causes are responsible for nearly 90 per cent. of all the fires occurring in homes. Study the causes carefully and eliminate any that may exist or are permitted in your home or place of business. Banish the peril of fire from your home and place of business! Use every precaution to protect your loved ones from death by fire! >>> ____ Why I am a Militant. I believe that the chain stores are a menace to the welfare of the country and of the world, because, They extinguish individualism; Tend toward monopoly; Concentrate wealth in a few centers and a few hands; Decrease opportunities to the coming generation. For these reasons they are a menace to the nation, collectively, and to every man, woman and child, individually. Because of these facts, they should be withstood. They do not hesitate to use any pos- sible means to attack us; therefore, why should we be so nasty nice in our assault upon them. They try to keep secret the rebates they secure from manufacturers. These rebates can only be given to them by charging us more for the same goods. Why should we coddle and pet these manufacturers that are strangling us? Sure we should expose such deals, regardless of whom it hurts. The chains are evading taxes; why should we not ask for such legislation as will equalize taxation? I believe in such legislation, call it discriminatory or any other high sound- ing name you choose, for when a store or group of stores is so managed that the entire profits of their business are sent out of the place in which they are earned, and to accomplish this they displace other stores who are keeping and spending their profits at home, then it becomes the business of the legisla- ture to enact such laws as will handicap those stores which are robbing the state of its natural resources. A militant uses every legal means in his power to combat these chains. A militant hates them and does not want to meet with or confer with them. A militant does not trust them, hence he does not bargain with them. And because a militant believes these things, I am a militant. —— Detroit—The E. R. Roof Enamel Co., 2100 Penobscot building, has been incorporated to manufacture and sell roof surfacing with a capital stock of 400 shares at $25 a share, $10,000 being subscribed and $9,355 paid in. Finnish Mutual Fire Insurance Company Of Calumet, Michigan Has paid dividends of 40 to 68 per cent for the past 40 years and have accumulated more assets and sur- plus per $1000.00 of risk than leading stock com- panies. We insure at Standard Rates and issue a Michigan Standard Policy. We write Mercantile, Garage, Church, School and Dwelling risk. Write for further information. JACOB UITTI, Manager 444 Pine Street Calumet, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying the Ne cr» BO Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer Retail Hardware Mutual Fire Ins. Co. Minneapolis, Minnesota Owatonna, Minnesota 1909 22 Years Losses Paid Promptly — Saving 30% For FIRE and WINDSTORM Insurance THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY affliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg. Grand Rapids, Mich. GET BOTH SIDES OF THE STORY - - - Too often you hear a one-sided argument in favor of one type of insurance carrier. better to get both sides of the story and weigh the evidence? a frank discussion of FACTS at any time. Hear both sides of the story—then make a personal decision. FEDERAL HARDWARE & IMPLEMENT MUTUALS Hardware Dealers Mutual Fire Ins. Co. I Stevens Point, Wisconsin Minnesota Implement Mutual Fire Ins. Co. Wouldn't it be September 28, 1931 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. 3ay View, Sept. 4—Early in July a man representing Aunty Bee’s Fudge Shop, 121 ‘Wealthy street, Grand Rap- ids, sold us some very fine fudge which sold very fast. On July 14 he came again, leaving two boxes at a cost of $3.72. We immediately put them on sale but found them to be wormy and mouldy. We waited for him to come back, as he said he would be along every two weeks, but he never came back. We wrote them, but got no re- ply. Do you know anything of such a firm and their responsibility? L. A. ‘Smith. On receipt of above the Realm man called at the headquarters of the fudge shop on East Wealthy street and found the manager in a very belligerent mood, He said the man who made the above sales was utterly irresponsible and had been fired; that a dependable man would be in Petoskey the next day who would exchange the bad goods for fresh stock. Mr. Smith was so informed but the promise :was evi- dently made only to be broken, judg- ing by the following reply: Bay View, Sept. 21—Your letter at hand and results ‘are as [ thought— the man who sold us the goods said his mother owned and operated the candy shop and that he would call and keep us supplied with fresh fudge every ten days. The goods were fine and sold quickly, so when he came again we took two boxes, but immedi- ately got complaints that they were mouldy and wormy, so set them aside for his next call, which mever came. Then, after waiting another reasonable period for him to come, we wrote his mother, explaining the situation and asking if she wished the goods return- ed or would send us check to cover spoilage of $3.72, but got no reply. So I put them down as crooks and let it go. Afterwards I thought perhaps you would like to know that such people were operating in your city. Surely appreciate all you have done in the matter. Nobody has called and this is Monday, p. m., so I do not look for anybody to call. Think a notice in the ‘Rascality Department would show them up, L. A. Smith. Suppose business went in for sharp practice in a big way. Wouldn't be much fun, would it? Employes would be dishonest, of materials would rarely be up to specifications. You wouldn’t dare trust anyone, Qual- ity would be a mere veneer to conceal cheapening. Advertising would be mostly lies and would lose its power. It might be very easy to slip back to the dark ages of paper shoes, sand- ed sugar, bribery, spying, double- crossing and general fraud. If one manufacturer gets impatient at the sluggish response of the public and peps up his advertising with a little hocus-pocus, his competitors go him one better: and before they know it, advertising in that particular industry has drifted so far from the truth it is jsut silly. Then they all have to spend five times as much to get any response at all, “Rusiness to-day is decent and hon- orable. It may even be good before long. We do not know personally, in- dividual business men who.would have it any other way. But one can sense in the air a slight tendency to slip. So far, it is the other fellow who is doing the slipping. But retaliations are be- course, MICHIGAN TRADESMAN ing considered. All that is very bad. The magazine, Business Week, com- menting on a different phase of the same subject, in its issue of August 26, wrote: “Retailer caution reflects the attitude of the consumer-buyer, Standards of value, well-established in the minds of the public up to 1929, have been com- pletely shattered, since by stock- dumping and profitless selling the pub- lic has lost its measuring stick and, more frugal, less free with its money, again notices the caveat emptor sign. “Retailers in important cities report that mere price appeal is to-day in- sufficient to build sales unless prices are supported by evidence of quality. “Executives from important depart- ment stores with. excellent reputations in their locality state that their great- est problem at present is that of con- vincing customers of the value of mer- chandise.” As Joseph H. Appel, of John Wana- maker, New York, said in an address at the annual convention of the Adver- tising Federation of America, on June 17, 1931; “There is nothing mysterious nor magical about advertising, Primarily, advertising is only a form of energy to be used as an economic force. Used selfishly, it becomes vulgar and ob- noxious publicity, notoriety, bally-hoo. Used in merchandising, advertising is business speaking and acting. It is business on parade, the show-place, the market place of business, and at the same time its creative power. “Advertising faces and presents the facts, and illuminates the truth—the truth about merchandise, about busi- ness, about the uses and services of material things that people live with— or it loses caste, loses character, loses credibility, loses confidence, loses its usefulness as an economic force.” Commenting on recent trends in ad- vertising, in an enlightened manner, the advertising ‘firm of Batten, Barton, Durstine & Osborn recently declared in part in an advertisement: “It is an easy subject to be cynical about, but the fact remains that there is a general impression in this country that business is honest. Take adver- tising, for example. When a manufac- turer assures the public that his goods are of excellent quality, millions take him at his word. “This common faith that business is on the level had to be earned. If it were destroyed or weakened, running a business at a profit would be even more difficult than it is now. “Vet it is a grim fact that most of us, in the past year, have been jammed up against stark realities in a way that has made it easy to consider the ex- pediency of compromising a bit on the more idealistic phases of square dealing.’—Better Business Bureau. —_—_+++___- A Future Business Leader. An enterprising youngster had start- ed a new business. His business card gives the following information: Mr. Gerald Allen, Jr. Personal Es- corter, Tots and Kiddies took to school and returned, prompt in perfect cond- dishin—if received that way. Military discipline. Rates 25c a week. Refined conversashin. No extra charge for nose wipin. All I ast is a trial, COLLECTIONS We make collections in all cities. Bonded to the State of Michigan. Prompt remittance of all moneys collected is guaranteed. Write us for information regarding our system of making collections. CREDITOR’S COLLECTION BUREAU Telephone 7th Fl. Lafayette Bldg., Cadillac 1411-1412 Detroit, Michigan MICHIGAN BELL TELEPHONE CO. Long Distance Rates Are Surprisingly Low — The Service Is Surprisingly Fast for “(OF or less, between 4:30 a. m. and 7:00 p. m. You can talk for THREE MINUTES to any of the following points: Tyo- From GRAND RAPIDS to: Stati to valet SAGINGW $ .70 CAPIELAC -70 MILWAUKEE. WIS,” BOIN, .70 FRORSON Co 65 Nites .65 SOUTH BEND. IND. ___..__...._____ .60 The rates quoted are Statieu-to-Station Day rates, effective 4:30 a.m. to 7:00 p. m. Evening Station-io-Siation rates are effective 7:00 p. m. to 8:30 p. m., and Night Station-to-Station rates, 8:30 p. m. to 4:30 a. m. For fastest service, give the operator the telephone number of the person you are calling, t hich can be obtained from “Information” Corduroy Tires Known from the Canadian Border to the Guilf—and from New York Harbor to the Golden Gate—the Corduroy Tire has in ten years gained a reputation for value, for superlative performance and dependability that is second to none! The Corduroy Dealer organization dots the nation’s map in metropolis and hamlet. It is an organization that swears allegiance to the Corduroy Tire because of long years of unfail- ing tire satisfaction to the motorists of the country. Go to your Corduroy Dealer today. Ask to see the tire. Big— Sturdy—Handsome in all its strength and toughness, the Cor- duroy Tire will sell itself to you strictly on its merit. CORDUROY TIRE CO. Grand Rapids, Mich. STABILIZING INDUSTRY. The first reaction among men to the plan put by Gerard Swope before the electrical manufacturers dur- ing the past week for the stabilization of industry was one of high praise. After almost two years of crisis, defi- nite proposal toward dealing with the wide fluctuations in business and the cuffering caused by unemployment had finally been offered. The secondary reaction was, of course, that the pro- vram presented many difficulties from legal, social and industrial standpoints. isven Mr. Swope’s associates and sup- porters emphasized these obstacles. business There will be critics of the Swope plan who will probably stigmatize it as a social experiment “with strings to it” because the insurance features for employes are tied up with proposals for the artificial contro! of output and price stabilization which has so often been another phrase for price-fixing. there will be reactionaries in business, also, who will no doubt attack Govern- ment supervision and contend that in- dustry would be inviting the fate of the railroads by accepting such regula- tion. In either case, however, these ob- jections must recognize that, while a simple plan of unemployment relief will work for an individual company and for an industry as well in normal times, a major depression such as this might quite well upset any localized welfare. Then, when the question of insurance and pensions for industrial workers on a general scale is considered, it is plain that the whole subject of overproduc- uon enters and suitable output controls adopted. And if these con- arbitrary, Government super- must be trols are vision must be accepted, Therefore, in a general way it be- comes clear that control of production is the most important factor in stabili- zation, just as stabilization is the most important consideration in dealing with unemployment and the preservation of buying power. It may be ponted out, of course, that if the trade associations were so greatly strengthened, as Mr. Swope proposes, then there would be considerably !ess need either for the arbitrary control of output and prices or for Government regulation. Under his plan, member- ship for all companies employing fifty workers or more would be compulsory within a stated period and the organ- izations would outline trade practices, methods of standard standard earnings business ethics, accounting and cost practice, forms of balance sheet and statements, collect and distribute in- formation on business volume, inven- tories, simplification and standardiza- tion of productions and the stabilization of prices. Much of this sort of exchange of information is being carried out, Mr. Swope explained, but a great deal more is possible. Any one who is acquainted with trade association activities will agree with this statement, and most fervently with the last part. In fact, it is emphasized in not a few quarters that, if the trade associations were only more representative of their in- dustries and devoted themselves to en- couraging sound cost practices and ef- MICHIGAN TRADESMAN ficient marketing methods, there would be little need for asking a change in the anti-trust laws. It is pointed out that the lack of adequate business knowledge may be put down as the fun- damental cause of overproduction and profitless merchandising. Should membership in the associa- tion of an industry or trade become compulsory, it is more than likely that astonishing headway would be made in securing an intelligent control of out- put. Arbitrary controls have failed in most instances because of competition from the unorganized elements as much as from the fixing of prices on a basis which reduced consumption. Compul- sory membership would make unneces- sary the chief present activity of many organizations which is directed toward keeping the members pleased and satis- fied by other than worth-while under- “Glad hand’ secretaries might have to find other positions, but takings. industry would beneft. THEY DON’T LIKE “HIKE”. England not many of the colloquialisms or slang does take kindly to phrases which she nevertheless seems unable to keep from importing from this country, and should she adopt a protective tariff we may well find one forbidding any A case in point provision specifically further traffic in them. is a word which has long been in use in this country but which is apparently new to England. The Manchester Guardian is alarmed over the fact that “the horrible word ‘hike’ seems for the time being to have ousted all com- petitors for the vacuum which our new pastime has betrayed in the English language.” It is curious that our English cousins have had to borrow such a word for what they consider a new pastime. Hiking is something we often associate with English moors But they are using it now in a specific sense applicable in this and downs. which is not. exactly country, where the current European movement of back to the road has not taken hold. Hiking in England is not a country walk or an afternoon’s ex- pedition on foot; it is used for the countrywide tours of young people who spend their vacations in shorts, with rucksacks on their backs, under the egis of the Youth Hostels Association, But if English editors object to “hiking,” which is not surprising in view both of the ugliness of the word and of its derivation from the transitive verb which “to move with a swing, throw, jerk or the like,” we wonder how they will like “hitch-hik- ing” when in due course it makes its way across the Atlantic. SHOULD HASTEN RECOVERY. Some slackening in the lighter in- dustries has appeared, due, possibly, to weather conditions and the opinion is held in business quarters that larger activity must be developed in the heav- ier lines to check this movement and to improve the general situation. Pros- pects of this expansion are not con- sidered very bright, although there have been further evidences supplied of quickening demand for certain steel products. No doubt there would be a real gain means in heavy operations except for the still highly unsettled state of the interna- tional financial situation, which is hav- ing its effect on our stock market and also. on commodity prices. Great Britain appears to be facing further trouble. Opinion grows here that an armament truce and prolongation of the debt holiday must be decided upon quickly if the world situation is not to get even worse. With these decisions made, probably some effective consid- eration of tariff barriers would follow. The renewed decline in commodity prices pushed down the Annalist week- ly index last week close to the 1913 average. The figure stood at 100.4, as against 124.3 a year ago. The sensitive price index has been dropping for the last eleven The most recent drop was very sharp. Merchandise in public warehouses at the end of July, 2s measured by floor space occupied, was 1 per cent. below the June figures. increases were reported for New Eng- rand, the East, North Central and South Atlantic States. While the failure of the lighter in- dustries for the time being to hold to weeks. an upward movement, such as led the way out of the 1921 depression, is dis- appointing, a survey of industry would probably disclose many news plans and p-cducts stimulating markets. Easier credit, when the European crisis passes, should accelerate such opera- tions and hasten recovery. DRY GOODS CONDITIONS. Cooler weather toward the close of the week had an almost immediate ef- retail trade in this area. received from for fect upon Similar reports were of the country where temperatures from their ex- tremely high levels. Women’s lines were in better demand and fair activity developed on men’s wear, par- other sections receded wear ticularly at the new price levels intro- duced for Fall. Housewares volume was well maintained in the lower-value brackets. Launching of anniversary sales in a number of instances is expected to result in larger business, especially if weather conditions are favorable. >____ Best-Grade Rail Bonds Steady. Doubtless numerous bargains exist among second-grade rail bonds for the person who can afford to take the speculative risk involved. Current prices of some rail securi- ties seem to discount even the pos- sibility of receivership. Although a dozen or so railroads probably will not earn fixed charges this year, prospects of receivership unless conditions change in the next few months are confined to two or three of the weaker roads, On the other hand, there are indica- tions that the crisis of the railroads is nearing a culminating phase. The In- terstate Commerce Commission's de- cision on the application of the car- riers for a 15 per cent. increase in freight rates is expected next month, and if that turns out to be unfavorable, it seems certain the railroads will move for wage reductions to save themselves. Salaries of officials are being slashed and a spread of compensation cuts down the line would go far to offset the decline in revenues. While investment confidence in rail- roads has been badly impaired it must be remembered that the carriers are of essential importance to the coun- try’s economic welfare. Moreover, even with further inroads from motor truck and other competition the car- riers would enjoy a marked improve- ment in net income with any pickup in general business. However, a cautious investment poli- cy dictates consideration of only the highest grade rail securities until pres- ent uncertainties are cleared up and the outcome of the struggle to main- tain a fair margin of earnings above fixed charges is settled. Highest grade rail bonds continue to sell at relatively low yields compared with returns of 5 to 8 per cent. avail- _ able on meritorious second-grade is- sues. Best-grade rails, however, also have suffered from the general unset- tlement of the rail market and now are available near the lowest prices of the year at yields of from 4 to 4.25 per cent. ‘First mortgage bonds of such roads as the Atchison, Union Pacific and Norfolk & Western afford a measure of security in unusual degree. These roads are fortified with liquid reserves which would enable them to withstand a long period of depression and under present trying conditions are still able to earn fixed charges by a substantial margin. [Copyrighted, 1931.] —__++ >—__—_ A Business Man’s Philosophy. After dinner on the porch at the farmhouse last evening I took the dogs, a collie and a Scotch terrier, for a walk. The dogs make a good deal of this walk, probably because they are shut out of the fields the rest of the day. Possibly they like my com- pany. Anyway they dash off as though they had been released from September 23, 1931 The cow went close to her ae The no chains. calf and glowered, never budging. sheep ran off to a far corner. pony stood her ground—she has fear of either dog. We walked through the valley to the plateau in the rear and continued down the lane to the woods. The dogs had gone ahead and when I came up I heard a rustle in the grass and then noticed that the collie was trying to climb a large elm. I glanced up and at the end of a limb saw a fat ‘possum, US HELP YOU SOLVE YOUR INVESTMENT PROBLEMS — PHONE 4774 — ETTER, ( URTIS& ETTER Investment Bankers and Brokers Grand Rapids Muskegon ¥ West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services .- - OLD KENT BANK 2 Downtown Offices 12 Community Offtices ms Investment Bankers Change of Corporate Name —Sj— Fenton, Davis & Boyle Mid~ West Securities Corporation Investment Bankers DETROIT GRAND RAPIDS Il Phone 4212 : STTUTTTTULT IWGP RET WTOC STULL LDL UU DOE LAGEI GRAND RAPIDS 507 Grand en Trust Bldg. 1 STERT oc Se CO. Investment Bankers MUSKEGON 613 Hackley Union Bldg. 25749 JOHN Telephone 4677 A. KELLEY & COMPANY INVESTMENT BANKERS and BROKERS 1004-05 G. R. National Bank Bldg. GRAND RAPIDS, MICHIGAN ve September 23, 1931 looking like an overfed rat. The dog soon sized up the situation as hopeless and continued the walk with me. I noticed with satisfaction that the sheep had done their duty in the woods, cleaning the leaves from the new un- derbrush and thereby killing off the growth. At this time of day the country is loveliest. The sun was close to set- ting. The air was still and sweet with the perfume of thorn-apple blossoms. The trees were in full leaf, luxuriantly green, The grass was and tender. Of course, the country isn’t like that every day. The first three days on the place this year it rained and I heard so many complaints from my family that I felt like pouring oil over the farmhouse and burning it down, But those days pass, making the fine days all the more glorious, William Teather. [Copyrighted, 1931.] —_> +> Trader and Investor. young The technical side of the market affects the short swing trader. The investor is affected by the funda- mentals, The trader uses the techni- cal analysis of a stock for his opera- When these technical factors not present, his activities are switched to another situation. The fundamental factors are slow in forming. Consequently the long swing investor uses them in his operations. As they take a great deal of time in forming and as he does not care to de- vote the time to a careful study of technical factors, the fundamentals are his guide. The long swing may be benefited by technical considerations while short swing trader uses the fun- damentals which influence him. The trader after his plans have been well laid and they are followed through without switching. The pull investor is not as successful as the swing investor as his operations are smaller, ‘That is, less trades. However, the short swing trader is of a nervous type and for the average person, the long movement offers the greatest peace of mind. The combina- tion of the two offers an ideal situation with the greatest amount of funds in- vested in the long swing movement. The market never moves upward definitely or downward definitely. Up- turns are followed by reactions and re- actions by upward swings. Ina broad way, past market history runs in cycles. That is a bottom, a move, a top and a downward move. J. H. Petter. tions, are investor becomes successful aimless a Farm Board Idiocy. There are some items which are not exactly news but which one reads with relish. In fact, one could read them with relish almost every day. One of these is the statement that the Farm oard will not ask the next session of Congress for fresh appropriations. This is far from surprising, in view of what has happened to the appropriations which the Board has spent — and in view of what has not happened to the prices of the products which the Board has bought. The Board now holds about 200,000,- MICHIGAN TRADESMAN 11 000 bushels of wheat, having got rid of 40,000,000 bushels by trading 25,000,000 bushels to Brazil for 1,050,000 bags of coffee and selling 15,000,000 bushels to China on credit. It holds also 1,300,000 bales of cotton and small amounts of some other commodities. How much the Board has spent only the Board knows. About $325,000,000 is estimated to have gone for cotton and wheat, storage charges to date included, and about $50,000,000 for loans to cotton co-operative associations, with smaller amounts to co-operatives handling al- most all other of agricultural staples. kinds Three hundred and seventy-five mil- lion dollars is a lot of money, but the hole it leaves radiates cherefulness un- der the glow of the promise that ito will not be increased at the coming session of Congress. —_+~+-—__ Dangers of Reducing. It is no fun to be fat, particularly in midsummer. But there are dangers and discomforts in trying to get thin and some of them may be more serious than the penalties of excess poundage. A health commissioner has just given some frank advice to those who are overweight and to others who think they are, warning them against un- natural methods of achieving slender- ness. He spoke plainly, moreover, of the variety of quack remedies and de- vices that profess to take off flesh harmlessly and pleasantly. Many of them, he said, contain actual poison and produce their effect by breaking down the tissues of the body and disturbing the general health. He said in so many words that “fat cannot be dissolved: by soap or bath salts’ or rubbed away safely by rolling pins or mechanical His own remedy is a simple one —‘‘to eat less and exercise more,” But tools. so long as so many men and women prefer to .put their faith in packages of patent medicines, there will be plen- ty of customers for every new nostrum that promises to cut down excess weight without any change in the hab- its that are largely responsible. + + Speaking of Weather. In severe winters people are always convinced that “the climate is chang- ing.’ They talk of “old-fashioned win- ters” a little boastfully, as you talk of the pancakes or the pirates or the prize fighters of a past that is gone never to return. It is stylish to believe that old-fashioned winters were worse or better than those cooked up nowadays in the Weather sunimer Bureau. Similarly, weather becomes traordniarily trying for a brief period an impression prevails that “the climate is changing’ and that summers aren’t what they used to be. The simple fact is that climatic conditions long familiar to the Weather Bureau are among the stable this world. The records of the bureau show that winters when ex- few influences in are no milder and no more severe on the average than they were in the past. Summers are no harder to bear than they used to be. Local con- ditions sometimes are such as to pro- duce extraordinary snowstorms or heat waves. But general averages remain about the same. P j P } , , } , P } } , See eT Since Establishment In 1870 “THE GRAND RAFIDS SAVINGS BANK” has specialized in service to the varied interests of this city and vicinity, and the character of its direc- torate as well as the familiarity of its staff with the needs and opportunities of the district, has made its service of exceptional value. Come in and see us at our Office nearest your home or work and let us show you how helpful a relation- ship will prove with “THE BANK WHERE YOU FEEL AT HOME” CWT SO GRAND RAPIDS SAVINGS BANK “the Bank Where You Feel at Home” 17 Convenient Offices 4 { . { { { { { { { : TO GRAND RAPIDS NATIONAL BANK Established 13860 Incorporated 1865 Nine Community Offices GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank 12 RETAIL GROCER Retail ireonte and Meat Dealers Associa- tion of Michigan. President—William Schultz, Ann Arbor. First Vice-President—Paul Schmidt, Lansing. Second Vice-President—A. Bathke, Pe- toskey. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon: Walter Loefier, Saginaw; John Lurie, Detroit; Clayton F. Spaulding, Battle Creek; Ward Newman, Pontiac. Back To American Business Life Again. Arriving back in New York after nearly a year in Europe I find things looking familiar and, so far as gro- ceries go, prosperous where prosperity is deserved, And that goes as strong for chains as individuals. In New York Daniel Reeves, Inc., shows steady progress even to the stability of its stock, Gristede ‘Brothers grow and expand every month on solid lines. A. & P.’s stock may fluctuate on the Exchange, but progress does not. Because coffee importers and roasters have been asleep at the switch, A. & P. is forging ahead at the rate of 10,- 600 new coffee customers per day. These are plain facts as I find them. Please note that I did not make any of them, I report them so that all of us may think over them, Perhaps we shall thus use our thinkers to better advantage than we have been doing lately in some directions, I also find James Butler, Inc., quite apparently verging toward a fade-out, both in its stock values and its busi- ness, due, it is said, to failure to build an organization to carry on after But- ler’s death; and Andrew Davy, whose organization failed to function two or three years ago and who tried a come- back in his old age, seems to have dis- appeared, For the other extreme, Park & Til- ford has been changed from its orig- inal status of a real grocery house to luncheon, soda water, specialty shops, while the latest development is that of Fortnum & Mason, of London, who have installed a handsome specialty department store with groceries along lines familiar forty years ago in Amer- ica, right in the midst of Manhattan. This is familiar as showing that the rules fundamental to merchandising do not change. There is no substiiute for management and ability. Nothing will take the place of intimate knowl- edge of the insides of our own business. The management of First National Stores knows that in its 2,600 units sugar, butter, eggs, bread, coffee, fruits and vegetables constitute 35 per cent. of the total sales. There is only one way to get and keep such knowl- edge up to date. That is by system. An efficient system to accomplish this is within the reach and control of the smallest grocer. With it, he is pre- pared to meet conditions. Without it, he is handicapped severely regardless of laws, regulations or associated efforts. The same management knows that sales of such humdrum articles as soaps fluctuate in character with sea- son and weather, all being modified by latitude and climate. During house cleaning season the demand is strong for sturdy soaps and kitchen chemi- cals, such powders and solutions as get into all odd corners, It hot weather MICHIGAN TRADESMAN when women wear silks, the sale runs to gentle soaps which keep such things dainty, soft and fluffy. These things are so common and recur so regularly that we get tired of the monotony and are apt to let our interest wane and our motions become mechanical. When we feel that way we should think of a set of actors who render such a play as Abie’s Irish ‘Rose every night and with matinee twice weekly during four years’ steady run. Then we may realize that what is monotonous to use gets over with the buyer because it is not monotonous to her. Care of her clothes and household is a vital interest to every woman every day. Not only does she want what she wants when she wants it, but she wants helpfully suggestive service be- hind it and the grocer who gives such service, with appearance of enthusias- tic interest, makes a strong bid for her preference. Associated effort is a great thing. Don't get me wrong on that. My point is that it can never take the place of intelligent, individual work in the grocer’s own store. There are men who can give due thought to each of these factors. Among such men are found the most strikingly successful grocers. But they are bright to see and careful to differentiate between the two activities. Because few men are thus able to make the exact divi- sion, I had this experience lately in Chicago. I was talking with the secretary of an important association about one man whom J have seen regularly in conventions of his trade during more than a dozen years. That man talks intelligently, offers helpful suggestions and has the knack of speaking so ex- actly to the point that he is interesting and effective. J was surprised, there- fore, to learn that his business had gone steadily backward for years and that he was almost out of business then. The secretary’s comment was: “He is a splendid association man, but not a money maker, You often find that, you know; men who can suggest and work for the general good who lack the ability to do well for themselves. Blank, for example. So long as his brother stayed at home to manage the real work of the shop, all went well. Since the brother died, we have revela- tion of the actual inefficiency of Blank - himself, who always occupied the lime- light.” In Grand Rapids, I found Kos, a young grocer who is making rapid strides. He is a graduate of one of the oldest of old line Grand Rapids grocery firms, gone into business on his own in a carefully selected neigh- borhood location, where he keeps the sort of shop that is sure to keep him well, In Kos’s shop we find “everything that the most exacting best livers in Grand Rapids may want. And is the point of appeal price? Yes, it is price to the extent that no customer ever feels she is paying more than she should pay, goods and character of service considered. But decidedly no, if you have in mind the thought that price is to pull trade. The basis of Kos’s prosperity is ” found in the remark of one of his steady patrons, a woman who man- ages one of the best kept, most per- fectly regulated households to be found anywhere: “I telephone to Mr. Kos for whatever I want. He tells me precisely what he has and what may be its condition. He delivers exact- ly what we agree on and ] always find his selection dependable. After he has my order, I know I can forget at Old stuff? Yes, just as I said, But the oldest truths are the most en- during. In Chicago I find Stop & Shop flour- ishing in its expensive down-town lo- cation, ‘We contrasted it with Har- rod’s and Selfridge’s of London, places which looked busy enough when we (Continued on page 23) September 23, 1931 FISH OCEAN, LAKE, SALT & SMOKED Wholesale and Retail GEORGE B. READER 1046-8 Ottawa Ave. GRAND RAPIDS, MICH. Kent Products Co. Service Distributor Eskimo Creamed Cottage Cheese. Borden Cheese. Meadow Gold Butter “June Flavor.” Grand Rapids and Western Michigan Phone 64-929 Profitable repeat patronage Build up your list of six-can and _ twelve- can buyers of fancy vegetables and fruits. Push Hart Brand! W. R. ROACH & CO. Offices Grand Rapids, Mich. General fe brand you know. Rademaker-Dooge Grocer Co. Distributors Fremont Sweet Peas Miss Michigan Ex Stand Cut Wax Beans Miss Michigan Ex Stand Cut Green Beans Miss Michigan Sweet Peas Miss Michigan Early June Peas Above all packed by Fremont Canning Co. VALLEY city MILLING we Millers of LILY WHITE flour GRAND RAPIDS »MICHIGAN he. ree es neni, eo ‘ September 23, 1931 MICHIGAN TRADESMAN 13 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell. Grand Rapids Vice-Pres.—E Y®. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Thankful For the Good Things We Still Have. The word depression has become so universal in general conversation that in a business sense we are neglecting the other—education. The result and effect of the former we are all well acquainted with, not only as retail merchants, but all lines of industry, large or small, producers or consum- ers: in fact all individuals seem to suf- fer from it, Nationally and the world over. Surely living in a period of so- called over production, and at the same time with a existing that brings about under consumption, plain- ly tells us that nations and leaders whom we would look up to as captains of affairs are letting us float down dead fish. Everybody seemed to have become too over-con- condition stream like fident at the same time, which would remind you of a remark often made: “The world owes everybody a living.” True, but such living as the world is providing at the present time, for all too many, is very unsatisfactory. This we all are willing to admit, But why try and put all the blame for this condition that is existing on the other fellow? Haven't we all as in- dividuals contributed towards it in one way or another, perhaps by a little bit of selfishness or pride in our own small Until we realize our own individual weakness and learn to circke of affairs? co-operate and work together, from the President of our everyone engaged in industry, we will have to struggle along in such an un- satisfactory way. country down to You may ask, well, what shall or what can we do to help relieve this existing condition the world over and happy days? Ah, seeking education and how to use and apply it so as to get bring back those now, YOU ‘are the most satisfactory returns out of it. Well, | would say, there is no better place to start than at home. Each and every one of us as individuals may have to make changes in our mode of living in the performance of our dif- ferent duties in the social groups we are affiliated with. Yes, in fact, every- thing we are a part of other than local and National affairs will have to do likewise. We will have to learn to be satisfied with some of the little things of life—(This does not mean the cry- ing kind), But, as Babson put it, a profitless period. In our own industry (meat) efforts have been made to educate everyone connected with it from the producer I can truthfully state that the National Association has done more to help stabilize the industry and protest against unfair practices than our larger and more powerful brothers. 3ut we have heard that a little child shall lead them. Therefore, I feel that our efforts have not been in vain. But let us not become satisfied and stop at our own particular industry, as I know there are many retailers connected in ctker lines of industry where much to the consumer, good can be accomplished by trying to apply education as Webster defines it in part—instruct, train—and in due time we will become satisfied and thankful for the good things we still have in life, Charles H. Kroh. SE Recipe For Swedish Style Summer Sausage. Question—‘Please send us a good recipe with common spices for Swed- ish style summer sausage.” Answer—For all type of summer sausage the best grade of meats trim- med free from cords would tbe used, It is very important to have your Enter- prise knife and plate in the best of con- dition, Always use clean and fresh casings, free from odors, For a 100 pound combination the usual proportion of meat is 60 to 65 pounds of beef and 35 to 40 pounds of pork. Especially in summer time, if the pork is fat, it is advisable to use a little less pork. are as follows: First—Run fresh beef and_ fresh pork, each separately, through the quarter inch or plate of the Working instructions larger chopper. Second—To the beef add pickle (or whatever curing ingredient vou prefer) and salt to make up three pounds total weight. Also add 34 pound sugar, 9 ounces ground pepper and 2 ounces of The pickle, salt and spices should be well mixed into the beef either by hand or with a mixer. The best method for adding paprika is to dissolve it in warm water and then Spanish paprika. add a little cold water before mixing this solution into the beef. Third—After beef is well mixed with the above spices, cut twice through the standard plate of the chopper. Fourth—Take the 4% inch cut fresh pork and mix well into the seasoned, standard cut beef. Vifth—Grind this pork and beef mix- ture through the standard plate. Beef will then be ground three times and pork only once, through the standard plate. Sixth—After this grinding give meat a little more mixing and. stuff into casings, Seventh—Hang on smoke stick, not too close together, in a medium warm drying room until meat shows a pink- ish color through the casings. In a warm room this will take three or four days and in a cooler temperature from eight to ten days’ time will be required. Eighth—After drying hang in smoke hhouse for 48 hours, or until the desired color is obtained. No heat, just light, cool smoke, Joseph Alferi. ———_» Just What the Butter Men Wanted. There has been a sharp reduction in the consumption of oleomargarine since the tax of 5 cents per pound be- came effective July 4, according to the Iowa Secretary of Agriculture, Mark G. Thornburg. Both the ‘tax and the lower price of butter were contribut- ing factors. Oleomargarine stamp sales for approximately two months since the law became effective amount to $41,459.55. This is sufficient stamps to pay the tax on 829,191 pounds of oleomargarine. If the sales during the remainder of the year continue at the same rate, it will mean that Iowa peo- ple will consume approximately 5,000,- during Estimates of oleomargarine 000 pounds of oleomargarine the year. consumption in years have varied from 10,000,000 to 15,006,000 pounds, oleomargarine in United States for the Iowa during former The production of first six months of the year shows a decline of 29.5 per cent. The total production in United States for the first six months of this year was 112,- 351,926 pounds, as compared to 159,- 369,313 seem that the tax in pounds last year. It would Iowa was re- sponsible for about 20 per cent. of the decreased consumption of oleomargar- ine, while the cheaper price of butter has been responsible for the remainder. a What It Takes To Win. The law requires candidates for office to file a report of all expendi- tures. A patriot in Missouri ran for office and turned in the truthful report of what it cost him to get elected: Lost 1,349 hours sleep thinking about the election, Lost two front teeth and a lot of hair in a personal encounter with an opponent, following Donated one beef, four shoats and five sheep to county barbecues. Cave away two pairs of suspenders, four calico dresses, $5 in cash and 15 baby rattlers. Kissed 136 babies. Put up four stoves. Kindled 14 fires. Walked 4,076 miles. Shook hands with 9,509 people. Told 10,101 lies and talked enough to make in print 1,000 volumes; at- tended two revivals and was baptized four different times by immersion and twice some other way. Contributed $50 to foreign missions and made love to nine widows—five grass, four sod. Hugged 49 old maids. Got dog bit 39 times and was elected by 122 majority. a ee Saginaw—Edward Koller, formerly a shoe merchant in Saginaw, has been named manager of the newly opened William C. Wiechmann Co.’s department store in that city. shoe department of the The shoe department occu- pies a large space on the mezzanine Wonderful Flavor JENNINGS PURE VANILLA Jennings Flavoring Extract Co. Grand Rap.ds, Mich. I. Van Westenbrugge Grand kKapids - Muskegon Exclusive Service Distributor Central Western Michigan KRAFT (IK) CHEESE NOW the “Kitchen largest Fresh” National brand “We Serve as WE SELL” VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cranberries, Grapefruit, “Yellow Kid’”’ Bananas, Oranges, Onions, Fresh Green Vegetables, etc. Leading oon — have POSTMA’S RUSK as they are in Demand in all Seasons Fresh Daily POSTMA BISCUIT CO. GRAND RAPIDS. MICHIGAN GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D R A,P I Ds, MICH iiI GAN GRIDDLES _ BUN STEAMERS —_ URNS Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mer. 14 HARDWARE Michigan Retail Hardware Association. President—Waldo Bruske, Saginaw. Vice-Pres.—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. Suggestions Regarding the Selling of Stoves. In stove selling, it is important to emphasize quality. Sell a cheap stove if you must, but sell a good stove whenever you can—and in your selling effort, keep quality to the forefront. Value, not price, is the one safe guide for the purchaser in buying a stove; and even if he insists on a low priced, inferior article, do your best to edu- cate him to the fact that cheapness is not a matter of price alone but of get- ting the greatest value in proportion to the money spent. The stove peddler and the catalogue house, though they feature price, do not neglect to talk quality. The home town merchant has the advantage of being right on the ground. He can best meet this outside competition by emphasizing value, even to the extent of making actual comparisons. At the same time, avoid knocking. “Don’t knock the other man or his product” is a good rule. But a tactful merchant will find it an advantage to have a typical mail order stove on the floor to give his customer an opportun- ity to make his own comparisons, A certain dealer at one time had con- siderable trouble with mail order com- petition. The catalogue house was featuring a eertain range as its “lead- er.’ The dealer got hold of one of these ranges and put it on the floor with his own line. Quite often, in the course of selling, a customer would voice the objection: “But I can get a range from Chi- cago exactly like that one you're try- ing to sell me for $10 less.” “Are you sure it is as good?” the merchant would ask, “Why, yes. catalogue.” There’s a picture in the The dealer produced the catalogue and found the picture. “That’s the very one,” exclaimed the customer, “Well,” said the dealer, calmly, “you don’t need to send to Chicago for it. You can get it right here at the same price. Just come over here and look it over.” Hhe proceeded to compare the two ranges, point by point, showing the difference in weight, the difference in metal work, the fuel economy, and other important items. He was emin- ently fair and dispassionate in his dis- cussion of the rival stove. He usually let the customer find out some of these things for himself. But in most cases —unless the customer was of the ultra penny-wise type — the comparison clinched the sale of the dealer’s own range, Such a comparison competition fairly and squarely. It in- spires confidence in the customer and gets rid of the suspicion that the local dealer is exacting an extortionate price for something no better than the cata- logue house has to offer. Another dealer did not go as far but he adopted similar methods. He used the mail order catalogue, and meets outside MICHIGAN TRADESMAN compared his own range with the one pictured, point by point, Another dealer got hold of a mail order range which after a short career had proven unsatisfactory. The pur- chaser could get no satisfaction from the mail order house, so he traded the range in to the local dealer. The lat- ter kept it on the floor as a sort of “horrible example.” If a customer thought it looked pretty good, “Don’t ask me or take my word,” said the dealer. “Just telephone Mrs. Smith.” And Mrs, Smith did all that was neces- sary. There is one feature, however, that should not be forgotten. It is less es- sential to hit the mail order house than it is to build up your own reputation and the reputation of your line of ranges and heaters. It is not enough to show the prospect that buying from the mail order house is poor business. It is far more vital to show him that buying from your store is good busi- ness. Make your advertising stunts positive rather than negative. Don’t go out of your way to knock your out- side competitor. Too evident an ani- mus is apt to arouse suspicion, It is a good rule not to refer to mail order competition or the mail order stove unless the customer brings up the point himself. Then it is neces- sary, of course, to answer the objection raised. But if you answer it by com- parison, use the comparison to bring out the superiority of your own stove rather than the inferiority of the rival article. There is a difference between boosting your own product and knock- ing the rival product. A good way to call attention to your stove department is to hold a fall open- ing. Many dealers are so well satis- fied with the helpfulness of this stunt that they make the fall opening a regu- lar annual feature. Such events will bring a lot of people to the store, give the dealer a chance to secure a list of good prospects, and, incidentally, help to sell other lines. About a week after the opening the dealer should send a personal letter to every individual.on his prospect list, discussing his line of ‘heaters and ranges. Send with this letter any good printed matter relative ‘to your stoves that you may have for distribution. Thereafter, keep a sort of check on the individuals listed. If this, that or the other prospect doesn’t come into the store again within the next few weeks, make it a point to look him up. One alert dealer takes a day or two off and drives through the country calling on farmer prospects. He says it pays. A stunt that is occasionally pulled in connection with the fall stove opening is the auctioning of a high grade range to the highest bidder. Here, of course, there is a risk of losing money on the sale; a loss which must be charged to advertising account. For such an auction has a big advertising value, and will attract many people who would not otherwise come. A Western merchant put on a range bidding contest which proved very successful. A kitchen range was ex- hibited in the show window. The bids were recorded as made, and each one was put in a sealed envelope and drop- ped in a box especially provided for the purpose. The box was placed in the window with the range. On the closing day, as advertised, the box was opened and the range awarded to the highest bidder. The stunt, handled in this way, se- cured the names and addresses of a lot of persons who were evidently con- sidering the purchase of a range. These the dealer followed up by direct-by- mail publicity and personal solicitation, On the closing day of the contest, prac- tically all the bidders, and a lot of other people, visited the store to hear the results; and salesmen had a chance to show the entire line of heaters and ranges. A variant of the regular auction is the “Dutch auction.” In this the range is offered at a certain price, and the price is dropped 50c or $1 a day until it is sold. ‘This, however, is a device better used in disposing of an article that may ordinarily be difficult to sell. In connection with the fall opening, a demonstration of your range is a good stunt. For this an expert dem- onstrator may be secured, usually through the manufacturers; or some local housewife familiar with the range and a good cook and a pleasing, tact- ful talker can be secured to do the work. Pick some afternoon, send out invitations to a list of prospects and others, serve hot coffee and biscuits or muffins prepared on the range, and make a real big event of it. It is a good stunt to have an orchestra, or to hook up the radio on a good program —preferably subdued music, since you don’t want too much competition with your demonstration. A dealer in the Middle West put on a contest to advertise his line of base burners. He offered a ton of coal as a prize for the best letter giving an actual experience to show that this heater was the best on the market. The announcement said: “We are offering a ton of coal free. Here is the way to get it. All it will We main- _._. base-burner is the heater on earth. To the party giving from actual experience with the ____ base-burner the best reasons why it is the best heater, we will deliver, free of charge, a ton of hard coal. (1) Each contestant must be a user of --__ heater. (2) Where statements are made as to the quantity of coal used in any one season, contestants must give number of stove, of rooms cost you is a 2 cent stamp. tain that the best number September 23, 1931 heated, approximate size of rooms and number of months stove ran during the season. (3) Letters must be ad- dressed to ____ Hardware Store and must be not over 200 words in length. (4) Contestants must be prepared to swear before a Notary Public to the accuracy of the statements made in letters, as the winners will be obliged to do so before we can deliver the ton of coal. (5) All letters intended for this contest must reach us not later than Nov, 11; winners will be an- nounced Nov. 13.” The stunt attracted attention and the merchant secured a good deal of ac- curate first hand testimony as to the actual performance of his base burner —information that was useful to some extent in future selling. The sworn statement backing the winning experi- ence is still a good advertisement for that base-burner. Victor Lauriston. ss Electric Goods Moving Freely. Staple lines of household electric articles continue to move in satisfac- tory volume, although the emphasis -placed on low-end goods is proving to producers. Whole- sale dealers who filled early Fall re- quirements some weeks ago, are now back in the market for additional goods. Their reports concerning business en- joyed by retail stores are more opti- mistic than they have been at any previous time during the past two years. Demand for products of known qual- ity is centered in the $5 to $10 range, the higher price items being neglected because stores are uncertain about con- sumer reaction to prices in the upper brackets. unsatisfactory SEE clita Sian anne Velvet Season Best in Years. With the spot call for velvets con- siderably larger than the supply avail- able, the velvet trade is advancing into one of its best seasons in recent years. Producers have a large backlog of or- ders on which they are working, and production has been speeded up to The price situation is very firm, with premiums the rule on spot goods. Transparent velvet is doing best, particularly in black and evening shades. The millinery trade is beginning to use increased quantities of hat velvet. Interest in velveteens has grown and an active demand for these constguctions is noted. hasten deliveries. Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN 4 Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE Snir recat sceeaneee eisai nb ooo eae ace g September 238, 1931 DRY GOODS Michigan Retail Dry Goods Association. President — Geo. E. Martin, Benton Harbor. : First Vice-President —J. T. Milliken, Traverse City. Second Vice-President—George C. Pratt, Grand Rapids. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason BE. Hammond, Lansing. District Dry Goods Meetings and Annual Convention. During the past few weeks we have consulted with different members of our Association with reference to a plan for meetings for the fall of 1931 and the convention of 1932, and on Sept. 11 had an afternoon session with our President, George E. Martin. As a result of these conferences and the meeting with our President, the sched- ule of meetings and convention is here- by announced as follows: Grand Rapids—Wednesday, Oct. 21, -antlind Hotel. Directors meeting, 2:30 p. m., Luncheon, 6:30 p. m. Sharp, Eastern Standard Time. Program Committee— George C. Pratt, Grand Rapids; Jas. T. Milliken, City: M. S. Smith, 3attle Traverse Creek, Saginaw—-Wednesday, Nov, 4, Ban- croft Hotel. Directors meeting, 2:30 p. m. Luncheon, 6:30 pm, Sharp. Eastern Standard Time. Program Committee: Thos, Pitketh- ly, Flint; Sam Seitner, Saginaw; Henry McCormack, Ithaca. Detroit—Wednesday, Nov. 18, Stat- ler Hotel. Directors meeting, 2:30 p.m, Luncheon, 6:30 p. m. Sharp. astern Standard Time, Program Committee: J, B. Mills, Detroit: P, L., Proud, Ann Arbor; Ee. E. Park, Adrian. Annual Convention, Lansing, Thurs- day and Friday, April 14 and 15, 1932. It may be that some changes will be necessary in some of the above ar- rangements. It is hoped and expected that the three persons designated as program committee will confer to- gether and make suggestions as to the subjects to be discussed. The one first mentioned in each case is requested to take the initiative and confer with his associates at as early a date as pos- sible, The directors’ meetings are not intended necessarily as official meetings, although the President and Manager desire to have the attend- ance of all the directors and officers at The district larger may be mentioned each meeting if possible. meetings are located in the cities so that the afternoon devoted to visiting stores. Regarding the annual convention, a majority of our members have men- tioned Lansing as the preferable loca- tion of our schedule of meetings has been fixed with that idea in mind. Since March 27 is Easter Sunday, we have fixed the date of the annual con- vention a couple of weeks later, pre- ferring to have the convention after the storms and bad roads of March, rather than to take chances on Febru- ary or March storms, as most people travel by automobile. Our convention will be limited to a session of about one and_ one-half days. All of the above plans are ten- tative and subject to change. MICHIGAN TRADESMAN Many of the members of our As- sociation are subscribers to the Mich- igan Tradesman and we desire to call the attention of all of our members to 2 of the ‘Sept. 9 issue of the Tradesman for articles on the subject of the Re- tail Sales Tax and the Graduated Tax. page 16 of the Sept. 2 issue and page The author of these articles is Plon. M. W. Ripley, ‘of Whitehall, State Representative from Muskegon county, Mr. Ripley is a business man and with his brother is proprietor of two drug stores, one in Montague and the other in Whitehall. We urge our members to secure copies of the Tradesman and carefully read these articles. Your attention is directed to a new law. “Act No: 252. Pablic Acts of 1931,” which became effective on Sept. 18. It is of vital importance to every member of our Association. This law aims to put an end to the business of selling merchindise, books, etc., from door to door under the cloak of charity. advertising, For years, the State has been infested with door- bell ringing salesmen, disposing of all sorts of merchandise, with the sales talk that some of the price went to a children in New Jersey, an aged couples home in Idaho, etc. The institution was always locat- ed at a great distance to preclude any investigation, home for crippled After Sept. 18 all such sales must be made under a license from the State Welfare Department. We have been eiven to understand that licenses eranted will be few and far between. Any person trying to sell such stuff after Sept. 18 must have a license, At the present time two or three conceris are operating in the State. If you hear of any solicitations, get names, places and time and notify this office. (Act No. 252, Public Acts of 1931.) Section 1. From and after the pas- sage of this Act, all organizations formed for charitable purposes, who publicly solicit and receive public dona- tions or sell memberships in this State, and all organizations selling merchan- dise, periodicals, books, or advertising space of any kind, upon the representa- tion that the whole or any part of the profit derived from the sale of such merchandise, shall be used for charit- able purposes shall be required to file with the State Welfare Department a statement setting forth the name and location of such organization; the pur- poses for which such organization exists: the names of its officers and agents: the purposes for which money solicited is to be expended, and the terms under which solicitors are em- ployed. In the case of the selling of merchan- dise, periodicals, books or advertising space of any kind for charitable pur- poses, such statement shall set forth the full name of the individual, firm or organization conducting the same, the location at which the sale is to be con- ducted, the names of all organizations for whose benefit the sale is conducted, the purposes for which the proceeds thereof are to be expended and the terms, including salaries and commis- sions, under which all employes are employed. If in the judgment of the Director of the State Welfare Department such statement shall be deemed sufficient evidence, the State Welfare Depart- ment shall be authorized to issue to said organization a State license with- out expense, authorizing said organiza- tion to publicly solicit and receive pub- lic donations or sell memberships in business any county, city or township in the State. Such license shall be valid for one year from and after the date of its is- suance, and may be renewed from time to time in the same manner as is herein provided for the original grant- ing thereof. Any license issued to an organization may be revoked by the State Welfare Commission for cause shown, and after reasonable notice to said organization and after due oppor- tunity to be heard, Nothing in this act shall be consti- tuted to prohibit any local organiza- tion from publicly soliciting funds or donations within the county in which such institution is located; provided that no license issued under the terms of this act shall be deemed to authorize the soliciting of funds thereunder in any township, village or city in this State, without having first obtained a separate township, village or city li- cense to do so from the proper officials of said township, village or city. We were shocked to learn while in the Thumb country of the death of our friend, H. C. Pinkerton. Mr. Kinker- ton was formerly the manager of the White dry goods store at Lapeer, re- tiring from business several years ago to enter the employ of Marshall Field & Company. He still retained his membership in the Michigan Retail Dry Goods Association and was always working for our interests. All over the Thumb country “Pink” was enthusiastically welcomed and much business went to the Marshall Field & Company because of his fine personal qualities and genial manners. He could make himself useful writing signs, trimming windows, helping about the stores of his patrons, enjoy- ing golf and other Orders came to him practically without solici- tation, He contributed to everybody's happiness and everyone rejoiced in patronizing him. We extend to his wife and family our sincere sympathy. games. We shall miss him when we travel in Eastern Michigan. No traveling sales- man in our acquaintance had a wider circle of sincere friends. With Mrs. Hammond we five day trip extending from Saginaw through the Thumb country and along the lake shore as far South as Algonac. Spent Sunday at Huron City, attend- ing church services conducted by Prof. William Lyons Phelps, of New Haven, Connecticut, and participated in by Michigan’s poet, Edgar A. Guest. On labor day we traveled our members and found a few at their stores and others taking a holiday. Spent Saturday evening in the Bad Axe stores and was gratified to see the proprietors and sales people in both the Polewacz and Weinberg step- ping lively waiting on Saturday eve- ning customers. Both of these stores seem to be doing a good business and gave a good account of themselves. Max Weinberg left Bad Axe two or three years ago and now has one store in Bay City and two in Saginaw. Mr. and Mrs. R. M. Brown, formerly of Larimore, North Dakota, are doing a fine business in the old Weinberg lo- cation. The Polewacz stores in the Thumb country all seem to be going forward and doing a fair business, con- sidering the present financial condi- tion, Enjoved a call with Mr. and Mrs. D. Mihlethaler at Harbor Beach, on labor day. Darius is ‘the same level headed man as ever It .is worth took a among stores 15 while to have a visit with him occasion- ally. The appearance of several stores in this part of the State have been im- proved during the past year, We com- plmented Jack L. Kann, of Algonac, on the very remarkable mprovement he has made in putting in a new store front, removing partitions and getting his goods on tables within easy reach of customers. At Caro we learned that an old-time merchant, E. O. Spaulding, has prac- tically retired from business. His son, Charles W., is about to make some ex- tensive improvements in the store, using plans which were prepared for him by our departed friend Pinkerton. We made calls on Forrester, at Deckerville, Kinde, at Carsonville, and the Biller store and the Jackson store, at Croswell. Was disappointed in not finding McKenzie, of Sandusky, at home, but all of these merchants are loyal to our Association and we regret that we cannot call oftener. St. Clair, Romeo and Richmond, were other places where we interviewed members. Marine City, Lake Orion Calls Fenton and Howell as we hurried homeward. Jason E. Hammond, Retail Dry Goods Ass'n. The entire trip was enjoyable. were made on stores in Mer. Mich. —_—__-e-+ —__— Onyx Cuts Swim Suit Prices, The Onyx Knitting Mills ,one of the leading factors in the bathing suit in- 1932 sharp reductions from last season, The dustry, has opened its lines at company’s pure worsted ribbed group is reported to start at $10.25 a dozen, as compared with on opening price of $12 last year, reduced to In the zephyr yarn ribbed suits the base quotation is said to be $13. which was $11 later in the season. The opening price last year on these goods was $18, later cut to $16.50. The trade is puzzled over this sharp reduction on zephyr styles, since it is not in proportion to the cut on worsted goods and it has not been thought possible up to this time to produce a 100 per cent, zephyr to sell at this price. Appliqued suits in each divisions are priced $2 per dozen higher, according to reports, ne Men’s Wear Trade Turns Spotty. Retail trade in men’s tremely spotty this weather wear iS ex- with the sales of Fall goods in many stores, but with the low prices featured by some retailers week, warm hampering attracting a class of customers which had refrained from buying in these es- tablishments previously because they thought prices were too high. These low-end purchases enabled such stores to maintain, and in a few cases to ex- Clearance sales are expected to end this week, with all stores starting to offer Fall ceed, last year’s volume. goods. Men's felt hats are about the most active item during the week, with low-priced suits also moving freely. —_—_++—-____ A Real Loss, Aunt Hetty: Sakes alive! I don’t believe no woman could ever been so fat, Uncle Hiram: now, Hetty? Aunt Hetty: Why, this paper tells about an Englishwoman that lost two thousand pounds, What you reading aca er a ace ena RS September 23, 1931 * 16 MICHIGAN TRADESMAN the cafeteria dining room will be re- HOTEL DEPARTMENT moved. A complete he idee atica HOTEL Sicws pod Geass. of Interest To system will be installed and new hot Park Place Hotel ETROITER Hotel Men. Los Angeles, Sept. 19—The agree- able and thrilling event of the present week was the arrival, entirely without warning, of Mr. and Mrs. Ernest Mc- Lean, who motored here from Indiana, and contemplate spending the winter in the City of the Angels. Every mem- ber of the Michigan Hotel Association and a host of Wolverine traveling men know these excellent people very well. They managed the Park-American Hotel, Kalamazoo, for a long time, leaving there to take over the manage- ment of an Indianapolis proposition. At present they are unattached, but they need the rest and are going to enjoy the sunshine and roses of South- ern California for the winter months at least. |] too, will enjoy having them here, for they have been steadfast friends for many years. The Hotel World, in a recent issue, gives a very interesting resume of the career of J, K. Blatchford, who has been secretary and treasurer of the Hotel Men’s Mutual Benefit Associa- tion for forty years, and is still going strong. Mr. Blatchford has attended many meetings of the Michigan Hotel Association, and as a consequence has many warm acquaintances within the ranks of that organization, “Blatch” does not spend all of his time in the secretarial harness, however, but oper- ates a dairy farm in Southwest Michi- gan, which brings him sheckels and much joy, as well as a playground for numerous decendants, including seven erandchildren, Here’s a hand, J. K. The same issue of the World also contains a very interesting communica- tion from E, L. Leland, who managed the Warm Friend Tavern, at Holland, several years, but now operates his own institution, Leland Lodge, at Sau- gatuck. It was in reply to certain criticisms of resort hotels by a tourist. Mr, Leland handles the subject very interestingly and diplomatically. Morgan English, who recently re- signed as assistant manager at the Book-Cadillac, Detroit, has gone to Washineton, D. C., and joined the front office force of Hotel Raleigh, one of the capital city’s important hos- telries. He is well equipped with ex- perience and will be heard from. H. R. Sorensen, formerly manager of Hotel Albert, New York, has’ been appointed to a similar position with the Detroiter, Detroit, to succeed Schuyler F. ‘Baldwin, who has been transferred to the Knott organization in New York. The Detroiter is the 720 room holding of the Knott Man- agement, i. G Davis. proprietor of the Wequctonsing Hotel, Harbor Springs, has announced that during the coming winter he will manage the Jungle Ho- tel, at ‘St. ‘Petersburg, Florida. The Jungle is an attractive property of Spanish design situated in beautiful grounds. There is an 18 hole golf course in connection with the hotel, which also offers tennis, fishing, boat- ing and trap shooting, Mr. Davis has operated the Wequetonsing for the past nine years, during which period he has been an aggressive member of the Michigan Hotel Association, in which he has. held various _ official positions. William Kerns, who recently re- acquired control of Hotel Kerns, Lan- sing, operated by E, S. Richardson, has already launched a $20,000 im- provement program on that property. The cafeteria, made famous by the inimitable “Dick” Murray, under the Richardson regime,-will have its serv- ing counter extended to twice its pres- ent length, and the partition dividing water and water softening equipment will be provided. There will also be extensive changes in other depart- ments. Miss Una R, Wood, formerly dietician for the General Foods Sales Corporaticn, of New York, has been engaged by Mr. Kerns to fill a similar position in his hotel. Miss Wood will supervise the preparation of foods and will suggest new dishes and combina- tions. The Union Guardian Trust Com- pany, has been named receiver for Ho- tel Heldenbrand, Pontiac, formerly operated by H. F. Heldenbrand. | am unable, at this time to give information as to the present management of the institution, but am hoping that some good friend will supply me with same. The Lincoln Hotel, at Brighton, which was erected five or six years ago, and has been operated under re- ceivership for the past year, has been closed and the furniture sold at auc- tion. The Lincoln was built on the site of the old Brighton, and operated many years ago by Chas. 'W. Norton, now president of Hotel Norton, De- troit, and Norton-Palmer, at ‘Windsor, Canada, It was burned several years ago after having been open for nearly a century. Someone has suggested that menu prices in restaurants should be chang- ed with the market. JI cannot say that I agree with this idea, but I do think with those of the markets supplying him. It does not necessarily mean that there must be continuous changes, but it is a fact that a lot of caterers, who are in a position, at all times, to be in touch with food prices, are too slow in conforming their charges to changed conditions, mostly long after the general public from experience, have familiarized themselves with changed conditions, and these cus- tomers nurse a secret sorrow, even if they do not openly revolt. For this reason may be largely charged the present warfare over restaurant charg- es which has brought down prices very materially. While, as I before stated, there is no reason for daily changes in menu charges, a reasonably minded operator will appreciate the fact that his knowledge of market changes, is not a matter of absolute secrecy. Several Los Angeles cafeterias have been specializing on “all you can eat for 45 cents.” It started off with a rush, but has already run up against a snag. Just to-day one of my acquaint- ances informed me that the purveyors were being swindled outrageously in this manner: Two people will enter one of these establishments, one of them will help himself liberally on the “all you can eat” plan, and the cashier will supply him with a 45 cent check. His companion will gather one or two inexpensive items, calling for an in- significant check. They will proceed to a table and divide the “swag.’’ The cafeteria operators are trying to devise a scheme to separate the sheep from the goats. My suggestion to have checks of two different colors, and have the dining room patrolled by careful attendants who can _ differentiate through the medium of these colors is being considered, in which event [I can see a meal ticket in the offing. To my notion the recent article of ye editor in his Out Around, on the sub- ject of harboring dogs in hotels, was pretty pat. I have always opposed the idea, and [ have been pleased to note that in several states Igeislation has been adopted making it a misdemeanor for a landlord to allow the introduction of dogs in hotel life. «This, in a large measure, benefits the operator, as it place s him in a position where he can Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. é Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. ROOMS 75O BATHS FREE GARAGE UNDER KNOTT MANAGEMENT SINGLE ROOMS Anes PRIVATE BATH 4 ann FOUR FLAGS HOTEL In the Picturesque St. Joseph Valley. Seventy-eight rooms. Con- ducted on the high standard es- tablished and always maintained by Charles Renner, landlord. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. European $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. NO HIGHER NEW Decorating and Management Facing FAMUUS Grand Circus Park. Oyster Bar. 800 Rooms” - : : 800 Baths Rates from $2 HOTEL TULLER 4 HAROLD A. SAGE, Moar. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mor. Muskegon ote Michigan Columbia Hotel KALAMAZOO Good Place To Tie To HOTEL CHIPPEWA MANISTEE, MICH. Universally conceded to be one of the best hotels in Michigan. Good rooms, comfortable beds, ex- cellent food, fine cooking, perfect service. Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HENRY M. NELSON, Manager In Kalamazoo It’s the PARK-AMERICAN Charles Renner, Manager W. D. Sanders, Asst Mer. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -t- 400 Baths RATES $2.50 and up per day. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -t- Sandwich Shop Es a { : ies seine eset September 23, 1931 MICHIGAN TRADESMAN 17 use the law at least as an excuse for denying the privilege to guests. I feel about the matter very much as Edward R. Swett, manager of Hotel Occidental, Muskegon, did when on the occasion of a discussion of the dog problem at a meeting of the Michigan Hotel Association, I think at Kalama- zoo, said: “I admit a fondness for dogs and at my suburban home at Lake Park, I have a kennel containing sev- eral of them, but I am free to say that if one of these animals was harbored in a room in my hotel, I could smell it for a week thereafter.” [, too, think a dog is a wonderful animal—in its place, which should be in the open or on a farm, California has very strict regulations about the bringing in of the canine species, at the state line, and requires them to be leashed when in public. Honolulu does not allow them at all. One of our movie actresses immured herself on a steamer for sev- eral days recently, at an Hawaiian port because Fido was not included in the debarking list. Michigan hotel oper- ators ought to appreciate your posi- tion on the subject and will do them- selves proud if they will secure legis- lation on the subject. President Hoover comes to the front with his 32nd commission this time to encourage “home ownership.” Out here in California a lot of people think another commission, the 33d, sheuld be appointed for “home sav- ine’ purposes. Over 26,000 home owners in Los Angeles county alone lost their firesides through the good offices of the tax collector this year. And yet our chief executive wants to apply the moritorium benefits thous- ands of miles away. It is causing some talk, which, according to Senator Borah, “would cause Mr, Hoover a very unpleasant half hour if he could listen in.” Elmer Dover, secretary of the Re- publican National Committee for a great many campaigns, ina talk be- fore one of our noonday clubs, this week, expressed himself on the sub- ject of prospective prosperity by stat- ing briefly: “In my opinion, the trend back to prosperous times and a re- vival of business do not look wonder- fully encouraging, and while [ dislike pessimism, [ think it a mistake to dis- pense this “around the corner” per- siflage, without civing basis for the thought. Mr. Hoover has made some bad breaks during his administration, and has had a few good ones, The present conditions could certainly not be attributed to his administration, but he will be forced to bear much of the blame, nevertheless. I have no doubt but what his success in the coming campaign will be based almost solely on business revival.” The stagnation in hotel operation seems to hit some of the larger insti- tutions which were supposed to be financed amply. This time it is the 1,000 room Los Angeles Biltmore which has defaulted. The announce- ment comes with another which states that only seven hotels in the city are paying operating expenses, while forty- seven are in the hands of receivers. There is a surprising amount of wild life in ithe canyons adjacent to Los Angeles. Coyotes are seen*nightly in the city environs, while wild cats, opossums and weasels are frequently bagged. A local hunter told me a curious story about the ‘possums, Un- til late years there have been none in California. One of the ‘Southern fam- ilies who had moved here planned for an old-time ’possum dinner and sent back ito Georgia for a crate of eight of the animals. After their arrival the slats of the crate became loose and they took their leave. Since then they have constituted a growing population. Scattered all over Los Angeles are what are known as watermelon “dis- pensaries”—outdoor emporiums where the festive slices are purveyed at ten cents per. Some folks turn up their noses at such a lowly offering, but nothing irons out the wrinkles in one’s stomach like a liberal portion of melon, A large slice that conceals the face, seeds down tthe ears and fills the can- yon across the personality between is about as near bliss as anything in the universe. Some thump the melon be- fore dissecting to get its inmost thought. America is its natural habitat, Here it grows in enormous proportions, some of them attaining a weight of 50 and 60 pounds, and hide more sugar content under their equators and make more contented men than anything else in the world. The watermelon is reai farm relief—furnished by the farmer. And when tthe Government or some great financial corporation wants to dispel gloom and enlarge confidence, it “cuts a melon.” Frank S. Verbeck. —_++<>___ Bank Strongly Fortified By Liquid Assets. An exceptionally strong cash position of over $4,000,600 is shown by the first consolidated statement of the new American Home Security Bank just issued. Cash on hand and money due from banks totals over $2,000,000. United States bonds amount to $668,653 and other bonds $1,476,615, making total of funds immediately available of $4,148,- 440. This is an unusually high degree of liquidity and places the new bank in an enviable position. Total deposits are given as $7,720,415, and total resources as $9,069,471, the excess of resources over liabilities being the capital, surplus, profits and re- serves account of $1,349,055, which is the amount, says the bank’s statement, which the stockholders have invested in the ‘bank, and which constitutes a guarantee fund and additional security for the protection of depositors. One million in cash is being paid into the new bank by the mortgage invest- ors’ syndicate, in exchange for long term real estate first mortgages on Grand Rapids homes which were in the portfolio of the new consolidated bank. These mortgages are being purchased at their full face value, 100 cents on the dollar, and this transaction adds a mil- lion dollars to Grand Rapids’ liquid credit resources, exchanging mortgage loans, not subject to rediscount, for cash bank deposits. Twenty financial and industrial tead- ers and pubhc-spirited citizens, headed by John W. Blodgett, financier and former member of the board of direc- tors of the Federal Reserve Bank of the Chicago district, make up the in- vestors’ syndicate. Mr. Blodgett par- ticipates to the extent of $750,000 in this large real estate investment and his associates in the syndicate are Philip H. Preavis, Travis, Merrick, Johnson & McCobb, attorneys; John B. Martin & Son, real estate; M. R. Bissell, Jr., president of the Bissell Carpet Sweeper Co., acting for Mrs. Anna S. Bissell, chairman of the board of that company; T. H. Goodspeed, president of the American Box Board Co.; C. G. Johnson, president of the Johnson Furniture Co.; W. F. Keeney, Butterfield, Keeney & Amberg, attor- neys; John Duffy, president of the Grand Rapids Hardware Co. and chair- man of the board of the Michigan Trust Co.; Henry Idema, chairman of the board of the Old Kent Bank; William Alden Smith, chairman of the board of the Grand Rapids Savings Bank; Edward Lowe, _ capitalist; William H. Gilbert, real estate; Wallace E. Brown, president G. R. Varnish Corporation; Harvey E. Clay, president and general manager Wolverine Bum- per & Specialty Co.; Henry N. Battjes, secretary Grand Rapids Gravel Co.; P. M. Wege, president and general manager Metal Office Furniture Co.; Harry C. Leonard, president Grand Rapids Refrigerator Co.; Robert W. Irwin, president Robert W. Irwin Co.; James Duffy, president and treasurer York Band Instrument Co. These men, actuated by the desire to afford their home city superior credit facilities, are exchanging their own holding in cash and marketable bonds for these long term mortgages. The action of this syndicate not only dem- onstrates their confidence in the sound banking position of Grand Rapids, but reflects their high estimate of the future of good city real estate as an invest- ment. Mr. Blodgett’s $750,000 cash partici- pation deposited in the new American Home Security Bank was effected by a transfer of cash funds from Chicago banks and the sale of securities, which enable him to announce that every dol- lar of his own funds, as well as the funds of the company in which he is actively interested, are on deposit in Grand Rapids banks. Active in forming the syndicate were Mr. Blodgett, Curtis M. Wylie and T. W. Hefferan. Placing Late Toy Orders. An increased volume of later toy or ders is now coming through and indi- cations are ‘that in units the pre-holi- day business is beginning to approach the figures of a year ago. Dollar vol- ume, however, is running about 20 to 25 per cent, under 1930 in line with price adjustments which have been made, The trend is markedly toward popular and medium price playthings, with a great deal of attention devoted to items which can be played up in planned by the special promotions stores, Buyers are cn the alert for last-minute novelties, and a substan- tial percentage of late business is €x- pected to be concentrated on them. The sore spot of the trade is the doll situation, with a large percentage of orders yet to be placed. ——_—_+ + > Hardware Enjoys Seasonal Spurt. Seasonal activity in the hardware field is well above normal, so far as the quantity of merchandise moved is con- cerned. Sharp price reductions since last Spring, profits to such an extent that whole- salers feel they must do over 15 per cent. more volume business in order to however, have cut into show a money return comparable to that for Fall, 1930. other drapery hardware, housewares, Curtain rods and weather stripping, paints and small heaters are among the most items at this time. Building hardware of all kinds continues inactive, with price uncertainty adding to the unsatis- factory situation. active Seven New Readers of the Tradesman. The following new subscribers have been received during the past week: Harry S. Berman, Muskegon. Ironside Shoe Co., Hastings. Grant Co., Battle Creek. Thomas F. Brooks, Wayland. A. E. Young, Bradley Dornbos, Muskegon, Joseph c. Seymour J. G. Gavin, Ontonagon. ——__ > - Joseph Putnam, Manager of the lo- cal branch of the National Candy Co. left to-day for Buffalo, where he will attend an important meeting of the Founders Group of Candy Manufac- turers. He will return Saturday. Rents are usually the last to move. They're moving. Notice of Bond Sale For $10,000 Refunding Bonds, City of Boyne City, Michigan Bids will be received on Oct. 5, at 8:00 P. M. for $10,000 Refunding Bonds of the City of Boyne City, Michigan, to be dated Oct. 1, 1931. $5,000 of said Bonds are to be issued to retire a like quantity of Waterworks, Street and Bridge fonds of said City issued prior to Sept. 1, 1925, and are to mature $350 annually on Oct. 1, and draw 5% interest. $5,000 of said Bonds are to be issued .to retire Tax Anticipation notes of said City issued prior to April 15, 1931, and are to mature $1,000 annually on Oct. 1, and draw 5% interest. Certificate authorizing the issu- ance of said Bonds by the State Treasurer is on file in this office. The City Council reserves the right to reject any and all bids. Certified check for $250 shall ac- company all bids. Dated Boyne City, Mich., Sept. CECTL M. ORMSBY, City Clerk. CODY HOTEL i GRAND RAPIDS i } RATES—$1.50 up without bath. } $2.50 up with bath. | CAFETERIA IN CONNECTION Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. Al! room and meal rates very reasonable Free private parking space. GEO. W. DAUCHY, Mgr. 18 DRUGS Michigan Board of Pharmacy. President—Orville Hoxie, Grand Rapids. Vice-Pres.—Clare F. Allen, Wyandotte. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August ex- amination at Ironwood, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President—J. C. Dykema, Grand Rapids. First Vice-President—F. H. Taft, Lan- sing. Second Vice-President—Duncan Wea- ver, Fennville. Secretary—R. A. Turrell, Croswell. Treasurer—Clarence Jennings, Law- rence. “Tell me, Fred, what makes your store seem so different of late?” en- quired Henry Parker, a druggist in a neighboring town, of his friend, Fred Randall. “What do you mean, different?” said Fred, “Well” answered Parker, “I was driving past your store and I noticed that your windows never were So at- tractive before. I was actually com- pelled to stop and get out to look at them. Then J came in and instead of finding you back in your office at your desk, struggling with a pile of papers as I was accustomed to finding you, here you are out in front waiting on a customer. And while J waited for you to finish, I looked around and _ the whole place seems different.” “Henry,” said Fred, with a happy smile, “I secured a divorce.” “A divorce!” answered the incredu- lous Henry. “Why you had Helen to the dance at the country club, night before last.” “Oh, not Helen! I’m divorced from that despicable desk in the office, Henry, Divorced from ‘Helen? I should say not! She is the most valu- able asset I have, God bless her, but the desk was a liability. I never real- ized before, what a drag it was on my time.” Fred heaved a happy sigh. ‘Do you know, Henry,’ he con- tinued, “I really wonder how much more I'd be to-day if I had found it all out sooner.” “I'l] bite,’ cut in Henry. “Do you mind telling me just what you are talking about?” “Certainly, Henry. You know how much desk work there is to do in con- nection with a busy, successful drug store. It actually takes nearly all of one person’s time. It took all of mine, I know. I was a slave to that desk of mine,” “Well, one day, about six weeks ago, a very smart looking young lady about twenty called in here and asked to see me, ‘She said she was a high school graduate and had just finished a course in business training; said she was very efficient at taking shorthand and at typewriting, book-keeping and so forth and she was looking for a position as secretary to some prominent business worth man, “T thanked her for the pretty com- pliment, but told her that I didn't really need a secretary and explained that my work consisted in checking up the cash registers, keeping the books, paying the bills, checking up inven- tories, sending out the monthly state- ments, making out the alcohol reports MICHIGAN TRADESMAN and narcotic inventories, answering correspondence and a lot of things that I was sure no person could do for me. “She said, ‘Why I’m sure [ could do every bit of it for you if you would just help me for a few days and [ know the work would be very interesting and I'd like to try it very much, Mr. Randall,’ “To make a long story short, Henry, she has been here just six weeks. I helped her at first, ‘but in about a week she was way ahead of me on most of it. Now she comes down in the morn- ing and checks up the cash register re- ports, makes up the bank deposit and goes to the bank. “Then she opens the mail and takes care of that part of it that does not de- mand my attention. The rest she puts in a pile for me. [ then give her dic- tation and she types the letters for me to sign and files the copies. “She then posts the books and makes out checks for the bills to be paid that day. ‘Then she prepares a little state- ment for me on which she notes every- thing that should be brought to my at- tention and includes the previous day’s receipts—all itemized and compared with the receipts of the corresponding days for the past five years. Monthly alcohol reports and narcotic inven- tories? She fills them all out. The monthly statements are in the mail on the first of the month. We never miss a discount by forgetting to pay a bill. I'll tell you, Henry, it’s a grand and glorious feeling to get away from those petty details.” Henry, who had been listening at- tentively, broke in with, “What did Helen say to you having a secretary?” “After I had employed the girl, I wondered just what Helen would say,” answered Fred. “I thought that per- haps she would think the whole idea very foolish. Instead, she said, “What are you paying this girl, Fred?’ I told her twenty-five dollars a week. “Then she spoke right up, ‘Well, Fred Randall, you will probably find that she will run your office just as efficiently as you ever could and that you have been devoting nearly all your time for years doing the work that a twenty-five dollar a week girl can do. J think it is one of the most sensible arrangements you have made _ since you started the business, and I hope that you will be out where people can see you when they want to, without having to pry you loose from that desk. “*Customers like to see the pro- prietor occasionally when they go to a drug store, whether he waits on them or not. ‘Then, too, perhaps you can put some of your ability to work im- proving the appearance of the store and devising ways of increasing your business.’ That’s what Helen said, Henry, and she was absolutely right, as usual, “For years J] have been doing the work of a twenty-five dollar a week girl, Even at that, the girl finishes her work about the middle of the after- noon and she helps out on the floor. She is a real saleslady, too, especially in the selling of toilet articles, station- ery, gifts and such things.” “Tt sounds like a great arrangement, Henry spoke thoughtfully. “Tt certainly is,” said Fred. “As soon as I was free to spend most of my time in the front of the store, I studied our establishment to determine on means of increasing dur business. First we had the front of the store painted; then the steel ceiling and the walls. Next we cleaned the fixtures and the wall and show cases inside and out and rearranged all of the stock. “Now we are putting in the best window displays that we can possibly install and devoting just as much time setting up attractive counter displays. We are closing out slow lines of so- called long-profit products—we had three of them—and we are featuring nationally-advertised products which show a good profit and which our cus- tomers really want. “The store looks great and business has increased and my overhead has not increased twenty-five dollars a week, because we are able to do without our relief clerk now that I am putting in full time on the floor and at the pre- scription case. More physicians and more of my ‘business friends are com- ing in and giving me more of their business than ever before and Helen says it is because J am around where I can be seen and they know that I know that they are patronizing my store.” “Great arrangement,” said enthusiastically. “I must be Fred.” “What's your hurry, Henry?” said Fred. “Vm driving back home to employ a secretary,” was Henry’s parting re- ply, as he hurried out to his car. ———_+ Why Tomato Juice Is So Popular. There. is probably no other fruit juice beverage which has “caught on” so rapidly—which has been so quick to please the public’s palate—as tomato juice. A chemist will tell you that this unusual refreshing quality is due to the tomato’s particular chemical composi- tion. It has just the proper balance between natural sugars and acids. If a fruit juice is too high in acid and too low in sugars, it must be sweeten- ed and diluted with water in order to form a palatable beverage—as in thé case of lemon juice. The added sweet- ness tends to induce thirst instead of quenching it, and the water dilution naturally lowers the value of the juice. On the other ‘hand, a fruit juice of a high sugar content—such as grape juice—is often too sweet to be refresh- ing, and once again dilution is neces- sary and the value of the juice lower- ed. In tomato juice, however, the pro- portion of acids to natural sugars is such as to produce a natural thirst- quenching beverage—not too tart, not too sweet. But more than taste, more than its palate pleasing qualities, to- mato juice is a health drink. Within the last decade, some important dis- coveries have been made in the matter of diet, Among them, the fact that in certain foods are substances vitally im- portant of these are known as Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E and Vitamin G (formerly identified with B). Each of these vita- mins has its own particular job in the matter of promoting health, and each is found in a certain variety of food. In tomato juice Vitamins A, B and C, as well as G, are present in abundance, as shown in the table which follows. Henry, going, September 23, 193 A comparison of the vitamin contents of orange juice and tomato juice serves to establish the value of the latter as regards these health elements. In his book, “Chemistry of Food and Nutri- tion,’ Dr. Henry C. Sherman, PhD., Sc.D., Professor of Food Chemistry at Columbia University, and one of the foremost authorities on nutrition in the United States, gives the vitamin con- tents of these two fruit juices as fol- lows: Orange juice— Vitamin A Vitamin B about 350 about 150 Tomato juice— Vitamin C 150-300 2760 130-250 150-300 —__++>—__ Items From the Cloverland of Michi- gan, Sault Ste. Marie, Sept. 22—The Chippewa county fair closed last Fri- day, with ideal fair weather, but the attendance was not what it would have been if they had ‘had horse races and music. The exhibits and stock show was the best the fair has ever had. the merchants building was filled with fine displays and was deserving of a larger attendance. This was the first year the fair committee cut out the band and horse races, but they did not cut down on the admission, charging the same as when they offered the main attractions. The schools did not close. ‘The stores did not close for one day as usual, so that it remains to be seen if true economy is advisable as was practiced this year. Mr, and Mrs. C. G, Clarke celebrat- ed their fiftieth anniversary last Mon- day. The couple were married at Toronto, Ontario, ‘Sept. 14, 1881. They lived in Canada for seven years, then came to the Sault where they have re- mained ever since. 'Mr. Clarke was first engaged by Frank Perry. Later he became City Comptroller and was prominent in politics and community affairs. Mr. Clarke is now serving as secretary of the school board, a posi- tion he has held for several years. They received congratulations from their many friends here. Louis ‘Sinigos, one of our well- known merchants, located in the West end of the city, suffered a severe loss by fire last week when his place of business was almost completely de- stroyed by fire about 3 o’clock in the morning. He barely escaped with his family, losing all of his stock and clothing. ‘Mr. Sinigos carried very little insurance. He has as yet made no plans for the future. A modern go-getter is one looking for a parking space, The Nebish Cut is now without a barber, as ‘Mr. Allen’s shop was total- ly destroyed by fire last week. Jerry Field, proprietor of one of the Tommy stores, has discontinued busi- ness and left for parts unknown. It looks as if Cedarville is going to enjoy some extra prosperity now, as it is reported that Henry ford is ready to take up about $100,000 worth of the lands at that place to mine the lime- stone suited for his other industries. The Palms-Brook ‘State park sur- rounding the famous Kitch-iti-ki-pi spring in Schoolcraft county has en- joyed a heavy patronage this season, proving the interest of many people in this strane phenomenon. The care- taker’s record shows that 3,906 callers visited the spring in June; 9,824 in July and 7,050 in August. This is a remarkable record, considering that the park and spring are six miles dis- tant from the main highway, U § 2, over a side road, A Chicago woman tourist here last week visiting the locks said to an em- ploye answering her questions, “Now that you have explained the operation of the locks to me, I think T understand perfectly. But I can’t quite make out the reason why the locks were not placed in the center of the country intel ANROEY: cere LPNS mre aee ot : Pw ne September 23, 1931 somewher g ess et to them oo more peopl MI on a boat re easil ple could CHI I am sur passing ee and if I noe If the t GAN TR close eae: would be a the locks, OF hone ees would fill o ADESMAN the water si oa in ee epee to the c¢ = before startin ne comb full Th 1es up.’ vabin ombs c Ue g on W have Aiencis at .. when of honey ie neilaase differe eye HOLESALE ; stly summer r z ild be nt kinds at ‘Macki y all been er resorts extract sorted ds DR o -kinac Isl closed—S rts ed separz and each ki UG 19 eaux Isle sland a Sept. 15 case tha arately, | wok h kind Pri P attenti slands. It is nd the Les CI that many c but it is ofter ces quoted RICE CU ion to wi s time ito 1en- filled wt ombs are n the are nomi REN ; Tron pond agree sports turn our floral when the honey fl only partially Boric — c 1al, based on 7 af : y su Co ¢ < . ¢ ing the purcha ipervisors are i : sources comes ow from on bcs (Xtal) )-. 10 @ 20 — Seed market the da’ i the Pine Cr se of a quarter consid- SSM HOA ecck es to an end. I c= we 2 —. _---125@1560 B y of issue at Powe est sa : oe ee efore . ts ic --- @ 4 E no, 5 00@5 enzoi rs, M natoriu st s begin , that bef s Muriatic —---—--- wententua uae oes in Comp’ present D enomi m, located *° to stor efore tl wade sen oS ms a ead a @ ickin nee co € source of e honey f ne mie 3%@ nlock. —-— & OGG) aaa 2 40 inee count son, Del tnty. | A oft nect y trom a Oxalic = 9 g Junipe pure__ 2 00« 25 Cc harides _ @2 1 ies ta and t | all ar the k nee Gulueenie — @ 15 Juni r Berrie @2 25 capsicum a : in the in each ow Meno combs : keekee ulphuric 5 @ niper W s. 4 00@ Catect an @2 62 i stitut na third m_- s containi per rem Tartari 25 Lard ood 0@4 25 C chu - --- @2 Glen He ion, ird inter and, ex ning one ki ove aric . 34%4@ Tard extra 1 50@1 75 fahosa 28 3 He: est extract . e kind og 43 8 rd, N a 8 . 93 © ona ~~ @1 44 deliver . Whitehead is cc i it vet 4 of hone @ 55 Lave! No. 1... 5@1 65 Svlchicum eee @2 y éervic is openi ymbs to be urning th iy oe nder iow, 1 25@1 a Cubebs Se 16 Me. ” Boe oo Caen new flowers ie with es empty Vem — roe Gar'n_ : aor 25 Digitalis | panera 2 1¢ all parts of jill mals Sept. 21 s that h rom the Water, eg.-- 0 Finsoad Leiled 2 25@1 50 G BR secre @2 Hane the cit e deliveries . tf haw ave begu he Ww er, 18 deg.__ 7@ 18 Li dead. boiled: 00@2 25 ao 04 Ler who w y, catering ries to i wever, th in to bloo ater, 14 d es . @ ti ainseed, ré ed, bbl. @ ~ Guaiac, Ammo @1 % gains adv > want to pic g to bargai Soveial Minds’ e bloomin bape a %@ D taaeed We. ye So See He cr vertised 1 pick up the im : inds of t g§ periods f Chloride (Gran.) - Z 13 Linsee - old., less @ 70 lod 1@ ..--« a @2 04 e ail dia in the dai he bar- somewhz noney pl =O e (Gran.) 08 @ 25 Mus d. raw, les: so@ sg lt ine, Colorless. @ eries ab 1e buying aily papers ly i at, the keek ants overl @ 18 Nea tard, artifil, ss 7171@ 85 ron, Clo rless_ @ = i a re g and mal rs. y improv eeper ap tsfoot .os, @ oo Kino ibe cscs 1 50 something asonable ake deliv ove the quali can frequ Bal Oliva. wure 12 Sh Ree reer @1 5 ee 2 : s a ag 1 ent- Copa sams Ol . pure 25@1 35 wah 6 such servi new h : cost: Phis 3 examin juality of his iba ive, ---- 35 Nux Vomica _ @1 oo ae oo the ne is them oe the combs ae honey by pat cma, 1 00@1 25 at A sealant 3 005 00 oa pent @2 52 pas *e are more en offered ime 4; torn the hiv , as he remo Ld r (Oregon) __ 2 75@3 00 thea thn 2 50@3 jn. @1 80 o-day ith: e luxu : . ind ive, to ves eru -- __ 6@ gr alaga 0 oO » Cam @5 4 e y tthan ever | Ixuries 11 tl of hone ’ determi Th 1 00 bist c plum, D Pe , eee hn Heirs bit sede world them. H ey the bees have os [en aoe 2 Rhubarb on @8 40 _ Charles I. C ; : hoa . Honeys vary s stored in [ 25 Origanum 2 86@8 25 @1 inee pion I. Cook, promi and flavor tl ce so greatly i B riganum, Bue = 25 = ° eer busines ominent M a that it is y in color Cas arks Pennyr , com’) 1 @2 50 Pal a fee of i. man ee pane the comb s often desirable to Cassia Pt ss all 25@ 30 Peppermint 7 2303 50 Lead. phe “ 13% i or y arpen —_C the om diff s containi , Sass on) -- se, pu ---- 4 50 Lead. white dry @1 i years ter-C - : iffere ainin afras ( 40@ 6o F° re __ @47 ead e dry 3% county f s extensi ook C 1 nt flowers g hone: Soa pw. 50 9 wosema .. 13.64 5 ead, whit 13%@ : vy fe tensiv o., diffe wers, ex ; ys p Cu c) S ry Fl @14 Ocl e ol 13 as 9 erent <7 oo. ae rent lots seporateh gi eons ae 30¢ coe Gane @ 40 andelwood, ows 1 50@1 = Ochre, yellow i 14 @18e Stee ee oe. S eudaeal en enables tl y. This a is@ 25 Sassafras, tr aa Vesa | less 2% Sa 5 a ract 5 Sassafr - 12 50@ R net’n A 3@ 6 tage o1 etiring, at y evening sl y differ es the beekee praevey conten. te nn So m. 3 1 the S : the ‘Pi _Short- : ent kinds pers to furni Berri ssafras, ue 20 Putt et’n E %@ 7 Mrs. C tate r ine ‘Hill diff nds of h nich go - Spear: a, geet A ag ng. 4@ ook had oad, whe PON erent tas oneys t 1. i. Sper mint — 75@1 00 Witte tak 8 ing thei been residi re Mr. and astes. ee ae @ 7% Ta oo, 5 00@5 0 Whiting We acs 5@ 8 Ce r home iding si C foe es ’ EE ern @ oe 1 25 25 Roge eee @ 4 oe — sacs ro Notions Trad Prickly Ash —----- “_ oe § 00@6 25 — sea" in ‘Menomi of a : c Tall : te 50 OT entine. bbl. 65@ 75 65 i I e n Ww Turpentine, bl Mscei years. The BRE for ae _and baad ed 3 otions buyin s Increase. Ext Wiate a oe 43 cetua sceillaneous and two so survivors pe past Siovty C improvement thi g showed ama k Licorice racts ase = 55@ Re en a ss i ast forty p ee a 5 Green Ba ns, Charles L his widow turned thei is week as ay Licorice, powd. —- 60@ 75 Withee on 6 00 Alum. powd. and oe s a? and We Cat | Cook fr ioe ook r attention to oe retailers ~- 60@ 70 W oe reen, sweet @6 25 ooo . and 12 E ; ‘ i eee } lL r ---- am Kankakee, tae brother. bees Cook, palais sales pee yr se - wewere eee oa" 00@3 25 tate Subni- 09@ 16 arpenter, co cier Mies a for SAG busy on Sak Manu- Chanel a suena” a. i ra Cancer “Powd. 3%@ 10 . ase hegimid said, b Ki . powd _—- 60 i ae oS Geena see t@ 1 terest i ginning t a We Ke; ino ~--~ — @ 7 ee am Ta m 1 75 v st it : oe i Farag ge te Pi 70 49 cul rtar . @2 0 n such lines vince an in- — - ou Root Dextrine bone 30g 45 : a aes 20 ots ae c.. powdered @1 15 Foe pag pe enaes, Powder fas is Opium: = 21 eae 25 Ca : powdered__ 30@ 40 lomery, on Nos. ry 60 Shellac, Meo 21 sonal 50 iecuuae pone _. 80@ 40 ispsom Powdered @ lb Shellac, wae 40@ 50 Gentian ne, pwd. 25@ 66 ispsom Sal ts, bbls. @ ib Laan AE ere 53% he sats: tas 4 9 ls 1 aT, * - G : a D y D variations oe 2 0002 50 @owdered . iiake, White = “i 00 or o 35 Ginger, Jamaica_ 20@ 25 Gaating a. f 28 er, Jamai 40@ Glassware, less & Q % in “Guna pines sq Glassware, fall aoe © ae secticides ae caer’ 35@ 4 Gineuer moa oo 6 i .- S in ~ oo Gon oe ial wae vi Blue btn bbl. @ 290 «= Licorice, Soe. b> 60 aice Brown less 04@ 2 O er Mix’ less 07@ 06 Orris, po powd._. be 49 Glue Brown Grd 20@ a ur 1931 li oe er 15 Fee ¥ oo oe oe ird, 16@ | line no “powdered =~ @ if Rhubarb, powa. aes Glue, white gia. dow 35 W oO ° nsect Powder. 15@ osinwoo wd 40 hia ine . - 2@ 326 : ~ ae a 3 Rapids s n display 1 aan ae = Satamee tis. "Mee 2 ae 16@ 35 — i VY in C; e and § . Po. 11 groun . Hond @ 50 lodine | —-------— 75@ Oak n our own b oe i paelatincaag @%8 Sareaparilia, Me i‘ Fodoforai———-—- § t5G7 06 ° ‘ aa Ss rilla Tee : 1 ; cetate _ a u Green 09@ . Squills » Mexi q Mace a? oe a es St. ilding 38-44 a ae = Squills, po oo. * 2 60 Mace sow ee Ne 25 Tumeric wdered 70@ 40 Menthol dered__ @1 50 T Leaves Valerian powd... 15 @ 80 ao 5 5 oI 60 he di : ae c » Dowd. —_ en va 13 seaia 20 ney i Buchu, sowdared | @ 88 Sg 2 te eee ae 2 e best Sag ,; Bulk __.. @ 60 Seed woe Haak nen 1b@ 25 are d ever— was e, vA oo oe Ani s pber, pw. 26 own—and r—and pri Sage, powaered__ . > CE rie Po bua @ 4 : n the goo d prices Senna, cd g 40 Bir = powered a 30 Quassia urgundy- a 65 + and look it: s are right waa 50@ 7 Canary @ 3 Rochelle § of Mich, No. 2 1 60 6 lb. boxes _ ¥ Dry Lima Beaps 100 lb. 8 75 61 6 Pride of flich.. No. 24 2 10 McLaughlin's Kept-Fresh © ORIED FRUIT a © i. Ms 9 26 Apples MeAtum Pat eans «» No, 2.-1 40 ept-Fresh DRIED FRUITS Red Kdney Beans -- 9 75 No. 10 ---------------- 575 No. 10 Sauce n or Sau. 76 CATSUP ' Apples ee DL 450 Beech-Nut, small ---. 1 50 N. Y. Fey., 50 lb. box 13 Bla ck Hye Beans, -- Blackberries Beech-Nut, large —--- 2 30 ME Bey. 18 08 DEE. 16 plit Peas, Yellow -- 5.60 No. 2 3 35 ‘tine Genes Lily of Valley, 14 oz.-_ 2 26 j Split Peas, Green --.- 6.50 Pride of Michigan ---- 3 25 Littl y Lily of Valley cat es Apricots Scotch Pe 5 e Dot, No. 2 280 api . % pint 1 65 Evaporat acer ae 5 20 Little Quaker, No. 10 13 00 Sniders, 8 0z. -------- 135 Mm mien erence Evaporated, — =2 Cherries Little Quaker. No. 1 1 80 Sniders, 16 02. =. 215 wr Y.,. per 100 12 ivaporaicd, Fancy Ag BURNERS Mich. red, No. 10 ---- Baby. No.2 2. 71 © 55 Quaker, 10 oz... -.- 1 25 ank’s 50 pkgs. -. 4 25 7 Sua DS 22 Queen Ann, No. 1 and ed, BP. 10 ——eoeen 795. Baby. Nu 4 80 Quaker, 14 0z, ---___-- ico te Ci — Red, No. 2 -------.-- 350 Pride of Mich. No. 1-- 1 55 Quaker, Galion Glass 12 00 ~=COM 0 1s, ox wt tee Noe 1 Pride of Mich. No. 2-- 3 00 Marcellus, No. 10 ---- 8 20 Quaker, Gallon Tin -_ 7 26 Fleis PRESSED YEAST Se eee 36 ain Fame Not , , Marcos "aa 2 55 se ee 30 Currant : aan Suecial Pie 1 75 eee AUCE Po -------------- 20 Packa . Whole White -------- Red Kid Snider, 16 oz. -------- 3 one 17 Doi. Se ae ue . ae : Co 50 Lilly v ae fae 2 10 io a MILK Greek, Bulk, Ib. --___ 16% pkg., per gross ----- 6 Gooseberries No. 5 ---------------- 3 70 i aa? 8 oz. —--- E : oo 00 I ross - 15 eae 8 50 eh : ne es eae 1 30 iuilty Valley, 14 oz. __ agle, 4 doz. -_______ 9 00 Dpdvicdey Meee . ; BREAKFAST FOODS ee rer 50 hh : . : P ___ Kellogg’s Brands. Pears a Hebe, Tall, 4 a Hiv: ,, Peaches @ Corn Flakes, No. 136 2 85 19 oz. glass — String Beans : a 260 Hebe. Baby, & doz 1 pope choles 2 121% e Orn Makes, No. 124 285 Pride of Mich. No. 2% 3 6 Carolene. Tall, 4 doz REE ore hee 16 : Pep, No. 224 2 45 oe Little Det. eo a Carolene, Babs oe * } EO : ittle Dot, No. 1 -.-- 2 40 : re: 5 Or thea Ne "ae 2 70 Plums Little Quaker, No. 1-- 1 90 che EVAPORATED Lemon weet : Bran Flakes "No. 624 © Grand Duke, No. 912. 3 25 Little Quaker, No. 2 -- 2 90 wise Bile 60 MILK Orange, Am oe 28 akes, No, 624 225 Yellow Eggs No. 2 Choice Whole, N 0. isconsin Daisy -----. 2 : erican --.... ‘bran Flakes. No. 602 1 60 gas No. 2%. 3 25 Gholce Whole No. 2 13 1% = Wisconsin Fiat oo af Rice Krispies, 6 02. -- 2 25 . Choice Whole. No. 1_ New York June _____ . Raisins Rice Krispies. 1 ov. - 1 WW ny, oo Raspberries Cut, No. 10 uae or 2 Sap Sago seo a ap apt bulk -- 8 0. ee 365 Cut. - 10 -------- Ras (eee hompson’s s’dless blk ae Kaffe Hag, 12 1-Ib Pride of Mich. No. 2-- 3 10 mente oes 210 Michiga a on coe oe AmB 2 5 59 Pride of Mich. No. 1-- 2 35 Pride of Mich. No. 2.. 1 6 Michigan Daisise <0 . s 15 0%, —_____ ad All Bran, 16 oz. ----- 2 25 Marcellus, No. es -35 450 Wisconsin Longhorn —_- 20 Seeded, 15 oz, 11 . are, " OZ, ee 2 70 me oa Raspberries Marcellus, No. 10 _--- 8 25 ores Leyden ..___ 27 : tran. % oz: _-— 0 oO eee 4 50 es . Limberger _______ Californi No. 1 ---------2------- 3 15 Imported Swiss _-_—- = A » 90100, 25 oe BROOMS Marcellus, No. 2 ---—- 3 60 Kraft Pimento Loaf _- 26 =— 80@90, 25 Ib. boxes 008% pwell, Gov... 5 Pride of Mich. No. 2-. 400 x, Wax Beans Kraft American Loaf __ 70@80, 25 Ib. ee Standard Parlor, 23 Ib. 7 50 ape te Read Bek coor 24 Page, Tall 60@70, 25 Ib. boxes _@06 Fancy Parlor, 23 lb.-- 8 75 Little Dot, No. 1 1 90 Kraft i oat ------ OA) Pace Baby 0 2 315 50 : - boxes-.@06% Ex. Fancy Parlor 25 Ib. 9 00 No. 2 Strawberries Little Quaker, "No. 2... 2 65 Kraft poe Loaf —--__- 30 cater ed y 8aGs 3 15 teen lb. boxes__@07% Se eae eee : = ae ce No. 1.180 Kraft Soil esr ec Quaker, Baby ve ne : - 30040, 3 1b hoses. 218% — io. ane see ; oice Whole, No. 10-12 50 Kraft, Americar . 185 Quaker, Gallon oz. 141 90@30, - boxes__@12% Whisk, No. 3 ---—- i s. No. 2 --.-- 325 Choice Whole, No. 2-- » American, % Ib. 1 85 , Gallon, % doz. 2 82 . 25 lb. boxes__@15 ; +... 2 2 Pride of Mich. No. 2-- 360 Choice Whol. No. 1_- ce ee Ee A et Be Rarnation, Tall. 4 doz. 8 15 18@24, 25 Ib. bones. 17% i Kraft Limburger,¥ Ib. 1 8 Oatmanvs Dundee, Weil ¢ i atman’s Dundee, Tall 315 Pearl. 100 Wn’, é rl. 100 Ib. sacks __ 3 80 & ™! to : siaasetasessiecnatis Ss eptember 23, 1931 Mac : Muell paront 9 oz. pa er’s Bra M . pac nd MU I oF eee oe doz. 1 30 Macaroni, ® PRODUCTS CHIGAN TRA * per case 2 20 Spaghetti oz. D 0 Elbo i Sos, 2 20 DIN Pi i ESM @ Bulk G Ee Sea “Yon 2 20 fon aren wee AN lbow, 2 oods zv . 6 oz, O 45 a. 3 Bee 0 Ib. - Eg ermicelli, 6 oz. 220 45 Gal., 1300 -----. HERR! ge Noodle, 10 It 5%@7 B & oo 6 oz. 2 a P00 oe 1125 # Mixe 4olland id : 10 % re A- 6 0 3 ixe er G Ibs. -_ 14 Bite a8 pees. 1 80 i wee fart “e Gold Dust, 12 = Mixec Pee Sa ‘ 3 a st, 12 le P B72 1 80 Cob, 3 doz. in bx. Mixed, half bbls. ---— 1 a ee a Large 2 80 21 000 ear! Barl NUT » 3 doz, in bx Milkers La me 25 Old ance Laun., 4 dz. 4 25 TABLE Barley -----—---- oe — Whole . 1 00@1 2 Milkers, Sees sale pie 15 50 oo Cheah 7 dz. 3 60 Les & P SAUCES Ch Gin oan 00 Brail. Tore rragona__ 19 Milkers, Ese hhig 94 Winer 4 ‘ea | dz. 3 40 Lea & tee large ene 5 au ies gid Misad coo 23 Battle oe CARD : MS, ------- : -— 40 Rinso, an oe ee 3 90 A Trin, small. . 5 75 IST ge pene <> een 23 Torped oc ter 4 s “ Lake 40 - 1750 Rub N Me i. eo on * PH i Vir ns es 20 0, per doz ae : 65 Bbl., 100 es OZ. o More, “400, 10 & 25 aoe, (ss. oT ‘ 60 East I Sage Pe nts. Jun asted 11 - ---- 2 50 . ma MG A a pg Ti oe a ---- § 40 n eca mt i : tub No oo @ 66 A- u, 9 4s aia oo sieor 3, po tial std. 1% B POTA Spotless More, dae pe 8 85 re. large oz., doz... 4 25 ----- ns, J ---- abbitt’ 9 SH 20 Cleans . 4 OC 1 sme ed 2 20 190 Pecans eli ieee 25 s, 2 doz Tubs Mackeral Si MW da nser, 48, ) cae e rn 475 Pearl. 1 Tapioca Walnuts, flammoth -; - foe Pails. : Count, fy. fat Sani Plush, 1 doz. plint, arge aaa sin a one rou oo Le Honacn. jaa a Onion Oe. aan 86 Denar ae Lv STE tid cheese — 7 i ae... — yu t “nan” 3S bu ET tal ee a5 Samalty. ane ~------ 1 35 — f ut “oaaT 18 Kite Se oe 1 36 ---- 68 OlEO MADRA Hams, Cer. i Meats Laurel Bouauet on 2 ray 5 <«-- This Keeps Salesmen Alert. There is nothing more discouraging than to see a customer get up and leave the store without buying. Par- ticularly so when you suspect that a little real effort on the part of the salesman could have closed the sale. Some stores require each salesman to turn in a “Lost Sale Slip” on all such occasions. On this slip is jotted down the shoe the customer wanted, the reason for the lost sale, and the name of the salesman. This constant check keeps the salesmen “up on their toes.” a Talk “Value” in Your Advertisements. Are you taking full advantage of the lower prices in your advertising? Price comparisons are dangerous things, and in normal times we don’t much favor them because they are so often abused that the public discounts them. But when to-day’s dollar buys what a year ago cost a dollar and a quarter that is a comparison worth bringing to the public’s attention, ee In a Rosy Fog. Next to a beautiful girl, what do you think is the most interesting thing in the world? When I’m next to a beautiful girl, I’m not worrying about statistics. Corporations Wound Up. The following Michigas corprations have recently filed notices of dissolu- tion with the Secretary ‘of State: Hill Bolt C., Detroit. Grand Rapids Veneer Works, ‘Grand Rapids. M. W. Tanner Co., Franklin. Sea Island Co., Grosse Pointe Farms. National ‘Fireproofing Co., Detroit. Ohio Varnish Co., Detroit. Bentley-Marshall Corp., Detroit. Golden Rule Building Co., Detroit. Phelps-Waters Co., Grand Rapids. H. F. Johns Co., Detroit. Furniture Mart of Grand Grand Rapids. Grand Rapids Furniture Grand Rapids. Motor City Paint & Varnish Works, Inc., Detroit, Midland Lakes Detroit. Atlas Loan ‘Society, Detroit. Community Finance Service, Inc., Kalamazoo, O. W. Rosenthal-Cornell Co., Chicago. Wa-Je+Sel Oil Co., Muskegon Heights. E. A. Penny Co., Detroit. Mexican Crude Rubber Co., Detroit. Woodruff, Inc., Battle Creek. Graham Realty Co., Detroit. I*inancial ‘Service Corp., Detroit. Atlantic & Pacific Cleaners, Detroit. Capitol Loan Co., Detroit. Meyer, Connor & Co., Benton Harbor, Carl R. Meek, Inc., Grosse Pte, Village Goddard Development Co., Detroit. Richards-Oakland Co., Detroit. North Parma Telephone Co., North Parma, Allen-Sibley Estates, Detroit. 3ates Iron Co., River Rouge. A. B, Chambers & Co., Detroit. Moore, Deutsch & Co., Inc., Detroit. Louden Machinery Co., Detroit. Grand Rapids Ice & Coal Co., Grand Rapids. Hart Fruit Co., Inc., Jackson. White River Oil Corp., Montague, Phoenix Industries, Inc., Port ‘Huron. Rapids, Polish Co., Development Corp., Associated Rivers. Lake Windover Co., Detroit. Detroit Posting Corp., Detroit. W. D. Roy, ‘Inc., ‘Detroit. Ohio Counties Gas & Oil Corp., Lan- sing, . Wolverine Bond and Mortgage Co., Highland Park, Logel Home Construction, Inc., Lan- sing. Fordson Dyers & Cleaners, Inc., Dear- born. Gilbert Loomis ‘Motors Co., Jackson. Naylon-Pierson-Hough Co., Detroit. Cadillac ‘Tile & Fireplace Co., Detroit. Hurley Land Co., Detroit, New Center ‘Pipe & ‘Supply Co., De- troit. Metropolitan Lumber Co., Escanaba. Dearborn Sales Corp., Dearborn. H. B. C. Oil Corp., Grand Rapids. Muskegon City Cab, Inc., Muskegon. Highway ‘Trucking Corp., Muskegon. Interstate Decorating Co., Detroit. Square Deal Miller Advertising Serv- ice, Detroit. Dexter Engineering Co., Detroit. Grand Rapids Bedroom [Furniture Co., Grand Rapids. Ierris Institute, Big Rapids. —_~+--____ Industries, Inc., Three New Use For Eggs. New York, Sept. 21—One of the most amusing novelties seen recently is an Egg-a-toon. This as a chicken’s ege pierced at either end with hoies just large enough to blow out the con- tents, as only the shell is used. Upon the shell is cleverly painted a miniature of someone’s portrait. Hair and neck- line decorations are added, and _ the whole thing is mounted on a small pedestal, : These are quite a rage among smart hostesses, who order an egg likeness of each guest at a dinner and use them as place cards, without names. They also make unique bridge prizes and party favors. Graham Dale is the young artist who invented Egg-a-toons, Mutual Building $475,000.00 HAVE YOU RECEIVED YOUR SHARE? This amount has been paid to our policyholders in dividends since organization in 1912. Share in these profits by insuring with us ut MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Co. LANSING, MICHIGAN Phone 2074] September 238, 1931 OUT AROUND. (Continued from page 9) appreciate the true significance of this decline it should be considered in com- bination with the fact that in 1929 ag- riculture was not prosperous. Even then it was impossible for farmers as a group to accumulate a surplus upon which they could draw in slack periods. Their condition to-day, then, means that they are being forced to econ- omize on necessities still further. In other words, that with the present vol- ume of income farmers are faced with the necessity of reducing their stand- ard of living. ‘The decline of 41 per cent, involves a reduction of approxi- mately the same dollar amount in goods purchased, although there need not be an equal curtailment in the physical volume of goods purchased. This is because wholesale prices have dropped at least 30 per cent. in the past two years and farmers will get some benefit from this. Even after due al- lowance is made for the decline in prices, nevertheless there still remains a large differential against the farmers. When one adds to this that retail prices, at which farmers buy for the most part, have declined less than 30 per cent., it becomes evident that the position of the farming class is prob- ably 15 to 20 per cent. worse than it was in 1929, I regret to learn that my life-long friend, Cassius Towner, lies at the point of death at his home in Center. Mr. Towner was engaged in general trade for many years. | was associated with him in the business for several years, having purchased the in- terest of A. C. Smith when he retired to take the management of the Cobbs & Mitchell store at Springvale. J in- variably found Mr. Towner the soul of honor in every transaction. He was a merchant of the old school who believed in giving every customer the best kind of a deal he knew how. Since he retired from the mercantile business he has continued to handle lumber and builders’ supplies and erect buildings on contract. He is a 32d degree Mason, a lover of golf and all the manly sports. He has a wife and four children—two boys and two girls all of whom are pleasantly settled for life. I feel sad to think that a man who has lived so good a life and added to the pleasure of everyone with whom he came in contact should have to leave us before he reaches a ripe old age. E. A. ‘Stowe. —_+++___ Back To American Business Again. (Continued from page 12) saw them. But the contrast was amazing, Stop & Shop being congested with such a rush of buyers as to make the London places seem as if on a holi- And neither does Stop & Shop Values 3yron business Life day. depend on pure price appeal. are adequate—service is plus—and it operates fully 15,000 running accounts, Back home in Madison, Wisconsin, I found Hommel Brothers rebuilding a chain after having sold out a few years ago to Kroger. But Hommel also operates a full service grocery store with prices sufficiently higher to cover service. All of which confirms the convic- » Were proved and allowed. MICHIGAN TRADESMAN tion that he that would be greatest among you, let him be a good servant, to paraphrase but not alter the sense of the Biblical wording of one great, eternal truth, Paul Findlay. —___+ +. Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Sept. 15—In the matter of Wego Oil Co., Bankrupt No. 4191, the trustee has heretofore filed his final re- port and account, and a final meeting of creditors was held Sept. 14. The trustee was present in person. Certain creditors were present in person. The bankrupt Was not present or represented. Claims An order was made tor the payment of expenses of ad- ministration and for the payment of a first and final dividenn to general credit- ors of 16.7 per cent. All preferred claims have heretofore been paid in full. No ob- jections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and retured to the district court, in due course. Sept. 15. We have received the sched- ules, order of reference and adjudication in the matter of Edwin S. Williams, Bankrupt No. 4625. The bankrupt is a resident of Three Rivers, and his occupa- tion is that of a locomotive fireman, The schedules show no assets, with listed lia- bilities of $1,166.35. The court has writ- ten for funds and upon receipt of same the first meeting of creditors will be called. Sept. 17. We have received the sched- ules, order of reference and adjudication in the matter of Albert Wells, individually and as a copartner of Babbitt, Reigler & Co., Bankrupt No. 4627. The bankrupt is a resident of Grand Rapids. The sched- ules show assets of $8,459, with liabilities of $14,111.51. The court has written for funds and upon receipt of same the first meeting of creditors will be called. The list of creditors of said Wakrupt is as follows: Hreeport Bank, Breeport —.._-.__ $5,500.00 international Harvester Co. _._... 2,000.00 Mary Babbitt. Ereeport 2. 800.00 Joniy Miller: Fiymouth 2020000 1,800.00 Will ox, Mreeport _.. 1,172.00 Oliver Farm Equipment Co. ....... 2,000.00 hy. CC. Mason Co., St. Jone _.. 70.00 United Engine Co. 114.00 Moore FPiow Co. __........ 34.00 Lisey Bros., Milwaukee ........_ 72.00 Jackson Fence Co., Jackson -____. 325.00 J. DD. Cool & Son, Freeport _._.._. 100.51 Fred Bummer, Wreeport —_-__ W. Arthur Seifert, Freeport Ciaude Walton, Freeport 15.00 In the matter of Miller Markets, Inc., sankrupt No. 3889, the trustee has here- tofore filed his final report and account, and a final meeting of creditors was held Sept. 10. There were no appearances on behalf of the bankrupt. The trustee was present in person. Certain creditors were present by attorney F. G. Renkenberger. Claims were proved and allowed. The trustee's final report and account was approved and allowed. An order was made for the payment of expenses of administration and the balance on hand to the several preferred and secured lien claims filed and allowed. No objections were made to the discharge of the bank- rupt.. The final meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. , Sept. 18. We have received the sched- ules, order of reference, and adjudication in the matter of Anton Reim, individually and trading as Anton Reim & Co., Bank- rupt No. 4630. The bankrupt is a resident of Grand Rapids. The schedules show assets of $1,114.96, with liabilities of $1,161.43. The court bas’ written for funds and upon receipt of same the first meeting of creditors will be called. The list of ereditors of said bankrupt is as follows: City of Grand Rapids $ 2 ‘Tiseh-Hine Co., Grand Rapids ..... 27.2: Hesse’s, Grand Rapids 22 . Ackerman #lectriec Co., Grand R. 150.15 Litscher Electric Co., Grand Rap. George S. Smith, Grand Rapids BF. OW: Dodse Corn. Detroit 22 Lucky 4 Service Station, Grand R. Bu Bixby Office Supply Co., Grand R. 1.54 H.-A. Farmbure Co., Chicago _... 1,525.63 Connor Foundry Co., Grand Rapids 31.74 Klingman Furniture Co., Grand R. 245.00 Gelders Electric Co., Grand Rap. 7.18 Novelty Lighting Co., Cleveland Richards Storage Corp... Grand R. 12:08 Wolverine Pattern Works, G. R. 28.00 Vancilaires’, Grand Rapids _..._.._ 34.48 State FElectrie Co., Muskegon Be G. R. Art Glass Works, Grand R. Forbes Stamp Co., Grand Rapids Underwood Typewriter Co., G. R. 1.50 Eiouse: Beautiful, Boston: 22) 1.50 G@: Ri Association of Com-:, G. RR. 25.00 H.-A. Frambure & Co., Chieagzo._1,300:00 American Nat. Bank, Grand Rap. 350.00 Christian J. Litscher, Grand Rap. 3,053.50 Cc. H. Stull, Grand Rapids bent) Breen & Halladay Fuel Co., G. R. 93.00 G. R. Gas Light Co., Grand Rapids 12.96 John. R..Oom, Grand. Rapids: 22. 10.35 Spade Tire Co., Grand Rapids _. 4.16 Wiesse's Grand Rapids ...____.__.__ §7.3 G. R. Water Works, Grand Rapids acl) Richards Storage Co., Grand Rapids 52.50 George H. Anderson, Grand Rapids 35.00 Star Transfer Co., Grand Rapids 34.89 Ruffe Battery Service, Inc., G. R. 16.95 Dr. Earle J. Byers, Grand Rapids 38.00 Cc. C. Wortman, Grand Rapids -. 249.80 Sept. 19. We have received the sched- ules, order of reference, and adjudication in the matter of Lewis C. Gowell, in bank- ruptey No. 4629. The bankrupt is a resi- dent of Shelby, and his occupation is that of a farmer. The schedules show assets of $2,320, with liabilities of $6,495.94. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called. Sept. 19. We have received the sched- ules, order of reference and adjudication in the matter of Deyo L. Breen, Bank- rupt No. 4628. The bankrupt is a resi- dent of Grand Rapids, and his occupation is that of an automobile service manager. The schedule shows no assets, with lia- bilities of $2,660.25. The court has writ- ten for funds and upon receipt of same the first meeting of creditors will be called. ————__>~<- +. Some Sales Tax Proposals in Sight. It is significant that Senator Reed of Pennsylvania, close friend of Secretary Mellon, is the first man in Congress seriously to bring forward a tax on sales. There is nothing new in the idea; Pennsylvania has had a nominal sales tax for some years and several other states have attempted something of the sort in the case of chain store sales. But there is novelty in the auspices now found for the proposal. The Senator says we have been trying to get our Federal revenue out of one- half of 1 per cent. of our population. He would prefer to make whenever a that such a tax would yield a sum more than twice the deficit of the fiscal year recently closed and $700,000,000 more than the esti- mated deficit of the present fiscal year. “T am in favor of a sales tax of one- half of 1 per cent. on everything,’ he declares. modity. everyone contribute made. He purchase is figures “T would include every com- It would tbe an easy, almost imperceptible tax. [ not aS an emergency would favor it, measure, but as a permanent addition to the tax laws. It would bring in not less than $2,000,- 009,000.” Apparently the Senator as- sumes that the volume of all our sales is $400,000,000,000. The Census of Dis- tribution found that our retail sales in 1929 amounted to $50,000,000,000 and that the total of our wholesale transac- tions was $70,000,000,000. How the other $280,000,000,000 are to be ac- counted for Senator Reed does not dis- close. But business men are more in- terested in the principle of the sales tax than in the Senator’s estimates of its yield. extraordinary They know that most of our troubles would be at an end if consumption of goods was any- where near equal to the them. supply of They are doing their best to encourage consumption by whittling down costs and expense so as to make prices attractive. They agree with the Government that cost of distribution is too high and they have labored es- pecially to lighten this load. It is something of a shock to learn therefore, that Federal officials are seriously considering a plan which in the case of retail distribution alone would add $250,000,600 to expense. It might add something to Government revenues. How it would add to the business now, chances of recovery is not obvious, —— ? By and by we'll kick ourselves for not buying more stock at depression prices. 23 Very Cool, Indeed. A hotel was on fire and the guests, gathering out in front, were watching the flames. “Nothing to get excited about,” one “T took my time about dressing, lighted a cig- arette, didn’t like the necktie and re-tied it. cool I was.” “Fine,” remarked a bystander, “but why didn’t you put your pants on?” traveling man was boasting. knot in my That’s how SARLES Detective Agency Licensed and Bonded Michigan Trust Bldg. Grand Rapids, Mich. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan ‘Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. FOR SALE—TWO POOL ROOMS and luneh counters at Elkton, Mich., and Vas- sar, Mich. For particulars, see C. J. Heck, 124 Huron Ave., Vassar, Mich. 460 Hardware Stock and Fixtures For Sale —In small town in Southern Michigan. If you are in the market, you shouldn't pass this up. Address No. 461, c/o Mich- igan Tradesman. 461 I WILL BUY YOUR STORE OUTRIGHT FOR CASH No Stock of Merchandise Too Large or Too Small No Tricks or Catches—A Bona Fide Cash Offer For Any Stock of Merchandise Phone—Write—Wire L. LEVINSOHN Saginaw, Michigan a ea OEE nance eR NS SNE on ata Ses scommen MICHIGAN TRADESMAN September 28, 1931 AMERICAN HOME ~ SECURITY BANK Campau Square First Consolidated Statement Showing Strong Cash Position of Over Four Million Dollars Here Is a Bank Statement Easy to Understand CASH AND DUE FROM BANKS .............. « $2,003,171.63 UNITED STATES GOVERNMENT BONDS ......... $ 668,653.24 OTHER BONDS ........--- 2 been ee ees es > - B1,476,015.61 Total Funds Immediately Available ........ . . $4,148,440.48 This is cash on hand and due from banks, and government and other bonds which can quickly be converted into cash. LOANS AND DISCOUNTS .... 2-222-222-2220 « + « $1,862,302.92 Two-thirds of these loans are secured by collateral, the remainder by the per- sonal credit of responsible borrowers, and practically all are due within 90 days. BUOEUCAG 6c ee ee te ee] « - 88,099, 206.50 These loans are nearly all on Grand Rapids real estate, based on conservative appraisals, and are being periodically reduced by payments on the principal. FURNITURE AND FIXTURES ......2222-222522+++8 50,000.00 + This is conservatively placed at less than one-half the original cost. STOCK IN FEDERAL RESERVE BANK ..........-..-..8 61,350.00 ACCOUNTS TEMPORARILY OVERDRAWN ......... 1,052.98 RANI, TROUGH. . wc ee we te te es B BUT SR This represents the bank’s equity in the American Home Security Bank building on Campau Square, one of the best located and most valuable parcels of business property in the city. OTHER REAL ESTATE OWNED BY BANK .. S$ _ 87,618.70 This consists of Grand Rapids real estate acquired through foreclosure and appraised at more than twice the amount carried on the books. TOTAL RESOURCES .... 2.2. 22 2 0 2 « = « §9,0695471.38 DEUS i he es i ew ee sss B28 418.82 This represents the bank’s total liability to depositors. CAPITAL, SURPLUS, PROFITS AND RESERVES $1,349,055.46 This amount represents the excess of resources over liabilities to depositors, and is the amount which the stockholders have invested in the bank, and which constitutes a guarantee fund and additional security for the protection of depositors. 2 The American Home Security ay P Bank Bldg., Campau Square pict N. OCS tig JOHN H. SCHOUTEN Upper Monroe Branch, AT Man OF the Hoard President Monroe and Ionia Lo CSRS LE TLIND, Aai CE RD ac Sw pe Pc SP eA A Ue iene ie aa A a ah ne ab eb ticeanss A a A i lila oll — —— THE HARVEST The harvest is here both in your life and mine, When “‘spirit” is needed to strengthen the line; For it’s only a fool who will scoff at a man Who keeps valiantly doing the best that he can. There is greatness profound in the folk who will see Another’s grave problem, perhaps misery; This Life has a penchant for bringing to task The selfish and weak who would much “‘quarter’’ ask. : It is not our possessions of physical worth By which we progress on this int’resting earth; It’s the manner in which we pitch into the fray; It’s the ‘‘spirit’’ we show as we plod on our way. It’s the lilt of our talk and the strength of our word; It is silencing damaging words we have heard; It’s diverting our minds from those paths labeled “Brood” ’; It’s refusing to nurture the seed of a mood. It is seeing God’s Spirit in all that we do; It is living a Life that is useful and true! Frank K. Glew. Your Customers Know that the quality of well-advertised brands must be maintained. You don’t waste time telling them about unknown brands. You reduce selling expense in offering your trade such a well-known brand as Baking Powder Same Price for over 40 years 25 ounces for 25c The price is established through our advertising and the consumer knows that is the correct price. Furthermore, you are not asking your customers to pay War Prices. Your profits are protected. Millions of Pounds Used by Our Government — : ‘ OD yok ke — | Alby 7 IO co ‘ | io = Tm = My Or every oie ao’ ASTERPIECES eC OF THE BAKERS ART Sy ¥ RH" Grind Rapids Mich. CALL US WE SAVE YOU 25% TO 40% ON YOUR INSURANCE COST GAWL’O THE MILL MUTUALS AGENCY 208 NORTH CAPITOL AVENUE LANSING, MICHIGAN Phone 20741