_ Tf NG Oy a WY HT) FENG CRSA Nh A AN ‘° eel o> » ny) ) 7 . t a AQEAHARC ae Ee i /( oS 7 ey ke BOON kon Oy 5 a NY ‘ (2) Sw A) O OY Cree eer Sea anes Q Cee {PUBLISHED WEEKLY (Gas : nee : GON aS SIGS we on FICO OR Pa RL POOR Forty-ninth Year RAND RAPIDS, WEDNESDAY, OCTOBER 7, 1931 i /) \s ) V/ f LY 7 c mm sc oma (ING (XT Ny A 7A +2 R. W. Puffer, manager of the Boston Department Store, of Milan, renews his subscription to the Tradesman and says, “it is money well spent.” CHAIN STORE TAXES. ‘Relation They Sustain To the Inde- pendent Merchant. Returning this morning from an adver- tising convention, where I listened to the general line of “inspirational hooey’ from a lot of high powered speakers and wit- nessed the convention come to a close without one sensible or progressive move- ment instituted, I was very much inter- ested in the article by Paul Findlay in the Sept. 30 issue of the Tradesman. The trouble with trade associations and individuals who speak at conventions and write articles is they start nowhere and after rambling around here, there and the other place finally arrive back at_ the starting point. Valuable time has been consumed; good white paper has been covered with printed words but a careful analysis of either the article or the speech fails to find anything but general plati- tudes which mean nothing. I have decided to attend no more con- ventions unless a definite program 1S to be discussed, acted upon and put into execution. If I care to listen to inspira- tional speeches I can do so through the medium of the phonograph or radio with- out hotel expense or earfare. If I care to read inspirational platitudes I have a copy of Elbert Hubbard’s scrap book. It is facts the independent merchant wants and, once the facts are ascertained, it is action that is absolutely necessary. The Home Defense League is fighting on these two principles—facts and action. The article in question states a merchant should know his business. ,in my entire experience I have never seen this point questioned. Of the thousands of dollars, however, which have been paid in dues to grocery associations, can anyone point out to me where a constructive program has been introduced which would tend to make better business men of grocers? That there are a few exceptions is of no credit to the associations, but to individ- ual leadership which has made its in- fluence felt in certain cities and states. I would like to ask how many grocers associations have used the money they have collected from the merchant to es- tablish model stores; improve the anti- quated grocery credit system; put on food shows to interest the public in independ- ent business (rather than to exploit whole- salers merchandise)? I can say—and I believe I am fairly conversant with the facts—there are not more than ten in the United States. M. GCG. VanBuren, Secretary of the To- jedo Retail Grocers and Meat Dealers As- sociation, gives the members something for their money. That is why the Toledo organization is highly successful. A model store is maintained in Toledo—a merchan- dising expert is employed—an educational food show is promoted yearly—co-opera- tive advertising is indulged in on behalf of independent business and, in addition, Mr. VanBuren’s association is very much in politics. : Mr. Findlay’s article states that if twelve or fifteen thousand grocers in Cali- fornia would pay the money they would pay in a sales tax into the association treasury that the treasury would have a lot of money. I have a little boy 5 years old. He asked his mother, ‘‘How tall is a giant?’’ When she told him there were no giants he then asked, ‘“‘How tall would a giant be if there was a piant?”’ There are no limitations in the human mind when it starts to dwell on possibili- ties, theories, etc., if you don’t embarrass the dreamer by rudely awakening him and pointing out a few undeniable facts. For instance, there are only 12,750 retail gro- cery stores in California. Approximately one-half of which are chain (California being next to New York in chain store strength). This cuts the possibility of the association’s membership down to about 6,000. The membership in the present Grocers and Meat Dealers’ Association of California being less than 2,000 (which has shown a steady decline every year for the past six years). Therefore, the Asso- ciation would hardly have $45,000 to spend, but rather than disturb the dream, let us assume that they have $46,000. What are they going to do with it to make better merchants of the California grocers? Are they going to institute model stores? Are they going to publish a non-advertis- ing educational paper completely control- led by the membership and not by a wholesaler or manufacturer? Are they going to develop a simple and universal accounting and credit system? Are they going to co-oneratively advertise by radio, magazine and newspapers of the advan- tages of patronizing independent pusiness? Are they going to hold trade schools for employes on better salesmanship and heln the merchants on store lay-outs, window trimmings, etc.? Mr. Findlay or anyone else in close touch with the past history of trade asso- ciations knows that they are doing none of these things except as I stated before in isolated cases where the effort is that of an individual, rather than that of an association. If they follow the accustomed practice of the past they will establish a paid secretary at a good salary who will immediately publish a trade paper and MICHIGAN TRADESMAN start sand-bagging the wholesalers of the country into advertising contracts which will promote and always has promoted a great amount of bickering and ill will be- tween these two branches where harmony and co-operation is absolutely vital. He will then get together a group of stores for which he becomes the buyer. Again promoting ill will within independ- ent ranks. He may take on a sideline to sell to merchants or run for public office. Once in a while a convention will be held and display space will be sold to the wholesalers and manufacturers in the con- vention hall. Somebody will give away a refrigerator—considerable liquor will be consumed—some politician will make a speech—the president and secretary of the Association will review the activities of the past year and credit will be claimed for accomplishments which the association had nothing whatever to do with and a nice time will be had by all the delegate: at the expense of the retail grocer and much to the amusement of the chain store competitor. If I am wrong in these con- clusions I am willing to be corrected, but I must be corrected by facts. For instance, the California edition of the Capper-Kelly law, which Mr. Findlay has credited to the California Grocers and Meat Dealers’ Association, was introduced by a representative of the California State Pharmaceutical Association and no officer of the Grocers Association appeared in the capitol. at Sacramento during the discus- sion of this measure. When the Capper-Kelly bill was passed in the last session of the United States Congress by the House of Representatives one of the authors of the bill (Clyde Kelly) told me that he never met a representa- tive of the Grocers and Meat Dealers’ As- sociation, the entire lobbying being done by the druggists and the result of this was that the bill as finally passed had all reference to grocery items stricken out. It is easy for an association to take credit for legislation once it is passed by saying ‘‘we were in favor -of it.” I read an interesting pamphlet published by a farm organization the other day in which they took credit for most of the progressive legislation which has been passed since the civil war. I was person- ally much in favor of the declaration of war by the United States in 1917, but still I do not feel that President Wilson would have ruled otherwise had I been opposed —in fact it is entirely possible that he never knew how I did stand in the matter. When Congressman Kelly was the guest of the Home Defense League at our an- nual convention last May he was visited by officers of the Druggists Association, postal employes and tobacco dealers. Not one officer of the Grocers and Meat Deal- ers’ Association of Michigan was interest- ed, yet their reports to members dwell at length on their activities in behalf of the Capper-Kelly bill. The Retail Grocers Association in De- troit recently issued a general letter t: merchants in Detroit soliciting member- ship, in which they state they are quietly working to secure an ordinance opposing vacant lot merchants. The Home Defense League did not work quietly, but openly drafted and presented the ordinance and secured its enactment. Not one member of their Association appeared before the Common Council in behalf of this ordi- nance. I suppose at their next conven- tion this ordinance will be hailed as an association victory. During the controversy on the retail sales tax last spring the Grand Rapids Grocers and Meat Dealers’ Association sent $50 to North Carolina merchants to assist them in their fight to uphold the constitutionality of the North Carolina sales tax (which had been passed and the defense was the duty of the State Atto ney General), but not one penny did they pay to help the Michigan bill and one Grand Rapids representative voted against the bill. Lansing and Pontiac Grocers and Meat Dealers’ Association did put in some money to help this bill and Lansing also put in $100 to help pay for the debate manuals. The State office of the Associa- tions put in nothing, nor did they take any active part in behalf of this legisla- tion or debate issue, yet, in the Secretary’s annual report, they glowingly referred to the activity of the Association in the debate issue, which activity was the se- curing of some Government pamphlets which were free to the Michigan Debating League or to any individual. I have attempted for a year and a half to meet the directors of this association to prepare and put into execution some definite program, both legislative and for better merchandising, and I have failed to secure any co-operation. . What is the program of the association for the betterment of merchants and what is the program for legislative action? I do not believe that it is asking too much to ask the officers of the Grocers and Meat Dealers’ Association to answer this article through the columns of the Trades- man and set forth what they have done, locally or nationally. 1. To improve the business methods of Michigan grocers. 2. To advertise independent business. 3. To bring about co-operation with wholesalers and manufacturers. 4. To secure co-operation of trade groups, farmers, labor, etc. . To secure protective legislation. other Certainly no association has the right to ask the merchants to pay dues into an organization unless something tangible can be offered in exchange for such dues. To say that the independent ‘merchant does not need legislation for his protec- tion such as city ordinances to protect him against the transient peddler and itinerant merchant; State laws to estab- lish a fair trade commission to protect him against fraudulent advertising, unfair trade practices and ruthless price cutting; a retail sales tax to equalize the difference in taxes now being paid between the two competitive systems; a National law to protect advertised merchandise from being used as bait, is an absurd statement or contention coming from any man or asso- ciation who has any knowledge whatso- ever of existing conditions. An ultra-conservative Chief Justice of the United States Supreme Court, Charles Evans Hughes, based his decision (on the Indiana bill) more on_ the necessity of equalizing the unfair advantages because ot unequal taxation than upon any other angle of the chain store tax issue and this thought runs constantly through the opinion rendered by the Kentucky Court of Appeals. Leading economists from the universities of Ohio, Kentucky, Tennessee; from the Moody Institute; American Tax- ation Society, and others, have filed briefs and have testified in both of these cases that there was an unequality of taxation much to the disadvantage of the inde- pendent merchant. A resume of the personal property tax in the State of Michigan shows a tremen- dous unequality and while it is axiomatic that the independent merchant, to com- pete nowadays, needs a modern store and modern business management, it is equal- ly true—and all the facts support the con- tention—that he needs legislative support. Legislation alone will not make the in- dependent grocer secure, but he cannot compete successfully against chain store institutions until such time as legislative reforms are instituted to produce and guarantee equality in the general over- head cost of operation. I would like to ask some of these writ- ers, who are constantly advising the re- tail merchant what they would do, what program they would prepare if they were given the absolute dictatorship of the Michigan Grocers and Meat Dealers’ As- sociation. 1 would not be interested in a lot of generalities, platitudes or self-evi- dent truths. It is not necessary for anyone to tella merchant that his business would improve if he had a better location or secured more customers or had less competition. He wants to see some definite, clean cut, step by step program, analyzing his prob- lems and pointing in each case to the answer, which must be reasonable, prac- tical and accomplishable within a short period of time. He paid his money for results, not axiomatic advice or a ‘‘social”’ yearly convention, for a few delegates al the members’ expense. it is a simple matter for a few prosper- ous grocers who, because of sufficient cap- ital or by unusual good fortune in matters of location, etc., to advise new fixtures, new fronts, extensive advertising, etc., but it so happens that the rank and file of grocers at the present time are not in a position to spend hundreds of dollars in remodeling or advertising. Possibly they didn’t inherit the property from their farther, possibly they were not firmly estab- lished before the coming of the chain store organization and the present depres- sion. It is possible that the more successful grocers, many of them successful through no superior merchandising ability, are not interested in the smaller grocer who is at the present time struggling to pay his bills? Are the association members only to be recruited from this so-called superior class of grocers? This remodeling advice so lavishly dished out by the National chain store officials and heads of the Grocers and Meat Dealers’ Association is applicable only to a small portion of Michigan grocers. The balance doesn’t need it or can’t afford it. I have on two occasions spoken at mem- bership drives in behalf of the Michigan Retail Grocers and Meat Dealers’ Associa- tion. I do not remember of being in- structed to, or of hearing anyone else, tell the prospective members present that unless they are financially able to move into a better location or to entirely re- model their store there would be no use of their paying dues, inasmuch as the en- tire services rendered by the Association would be advice only along these lines. There is no question but that every merchant or grocer in the State of Mich- igan who can afford to is striving des- perately to-day to modernize his store, so far as his financial ability permits. This story is constantly being told by nearly every wholesaler’s salesmen and by every magazine. Any grocer can receive ore advice without joining any associa- 10n, Along this line his association could ar- range with fixture companies so he could purchase on time payments at reasonable prices new equipment and to put an ex- perienced man on the road showing him how he could re-arrange his store to the greatest possible advantage at the least October 7, 1931 cost. Of course, associations have never thought of this. Advice of a general char- acter is much less expenslve. I have carefully studied the convention reports of twelve state grocers associa- tions and I have failed to find any definite, tangible, clean-cut objective with the plans perfected for earrying on to a suc- cessful conclusion. The nearest approach comes from Maryland, which association has adopted practically the program of the Home Defense League and is at pres- ent waging a militant campaign in its be- half. This association has doubled its membership in the past year, thereby proving that the merchant is willing to join any association which is militantly engaged in doing something. There were no more disappointed dele- gates in the Milwaukee convention than those from Maryland, who wanted mili- tant action on the part of the National association. Their contentions were up- held by the two speakers of the conven- tion, Governor LaFollette and Congress- man Kelly. In spite of the showing made in Maryland and the advice of such lead- ers as LaFollette and Kelly the associa- tion turned a deaf ear to a militant pro- gram policy and left Milwaukee with no tangible accomplishment. I listened to one delegate reporting back to his local association on this convention. He stated that the meeting was held in a beautiful auditorium, that the ladies were entertained by trips around the city and that everybody had a good time and that everyone should go to the St. Louis con- vention next year who possibly could. I submit to the merchants of Michigan that their money is needed in conducting their own business too badly to squander it on good times, bridge parties, automobile rides, etc. If it is for social reasons that the indepedent merchant should organize he ean get that by joining some luncheon elub. A. trade association is organized for the betterment of its membership from a strictly business sia . puint. I am writing this at the urgent request of many association members who are in- telligent enough to know that a few more years of mis-management of the past and present means the death of associatio. effort in Michigan. The Home Defense League is only a year and a half old, yet it has five times as many Michigan grocers as the State Grocers and Meat Dealers’ Association When our program is completed we are through. What happens then? Obviously every grocer in our organization should join the State and National Grocers As- sociation. Can I ask them to do this under the present management? Most emphatically I can not. Let’s hear from others on the subject. I am sure the Tradesman would do any- thing possible to promote this discussion because Michigan needs a militant hard- hitting intelligently governed State Gro- cers and Meat Dealers’ Association with a definite program. Most emphatically it does not need a trade paper for the pur- pose of sand-bagging wholesalers and manufacturers for enough money to sup- port a secretary, nor will it ever be much of an organization when a few members of the board of directors reverse the ac- tion of the delegates at the State conven- tion who unanimously went on record as being opposed to an advertising publica- tion. . V. Fenner, President Home Defense League. —_~+ +.» Stores Purchase Fireplace Sets. Buyers seeking fireplace equipment arrived in the New York market last week, almost two months later than they usually appear. They found sharp price declines had affected most of the items in which they were interested. Some producers of brass and bronze sets were quoting prices almost a third below those of last Fall, Sets includ- ing andirons, screens, logholders and related items were available to retail at $21. Similar ensembles were quoted at $30 and up last year. Orders placed here yesterday were for normal quan- tities. In all cases prompt delivery was specified. ——_+++___- Sunshine. I watched a little baby try To catch a sunbeam from the sky Which filtered through a curtained bay Upon the pillows where she lay. Though it would scape her outstretched hand, A thing no babe could understand, Again tried she the selfsame way To take in hand that golden ray, Until I thought, was this a sign Now saying to this heart of mine It too should win another’s grasp And make them eager but to clasp The sunbeams it could scatter where No light so winsome blazoned there. . Charles A. Heath. October 7, 1931 MICHIGAN TRADESMAN 3 | e are teaching General Foods Salesmen how to help you make more Profits : eh every General Foods regular line sales- man takes a six months’ course of instruc- tion in practical merchandising that he may render still more valuable service to you, his Principal Products customer. distributed by GENERAL FOODS SALES COMPANY Months of research have been spent to make this course a complete study in the INC. best modern merchandising methods. It POSTUM CEREAL embraces the practices of the best grocer- INSTANT POSTUM : ; ‘ GRAPE-NUTS merchandisers in window and counter dis- POST TOASTIES . POST'S BRAN FLAKES play, conduct of special sales, stock control, WHOLE BRAN as . . DIAMOND CRYSTAL SALT advertising, and many other subjects of vital JELL-O . . LOG CABIN SYRUP interest to every distributor. MINUTE TAPIOCA WALTER BAKER'S COCOA WALTER BAKER’S CHOCOLATE General Foods does this because it believes aa. 0 that “a sale is not finished until the consumer FRANKLIN BAKER’S COCONUT . CERTO buys.” Now, more than ever will General HELLMANN’S MAYONNAISE : PRODUCTS Foods salesmen be able to consult with you , CALUMET BAKING POWDER : : | aa authoritatively on your resale programs of SWANS DOWN CAKE FLOUR c iH | SATINA every nature. Now, more than ever will it SANKA COFFEE : be worth while to— © 1931, G. F. Corp. **Ask the General Foods Salesman” 4 MOVEMENTS OF MERCHANTS. Hart—Kirschner & Fay succeed A. Bigler in the grocery and meat busi- ness. Lowell—Roth & Brezina have added a line of heaters and ranges to their stock of furniture. Grand Rapids—C. M. Chapman suc- ceeds Charles Shattler in the grocery business at 1507 Kalamazoo avenue. * Saginaw—The Parker Dairy Co., 228 North Warren street, has increased its capital stock from $60,000 to $110,000. Hastings—Warren Rousch, formerly connected with Fansden’s Department Store, succeeds Hunt Bros. in the gro- cery business. Detroit—The Cream of Michigan Liquid Malt Co., Inc., 10300 Mt. Elliott avenue, has changed its name to the Cream of Michigan Syrup Co. Saginaw—William H. Pendell, for many years engaged in the wholesale grocery and jobbing business, died at St. Mary’s Hospital, aged 55 years. Detroit—The Shoe Service, Inc., 1604 Union Guardian building, has been in- corporated with a capital stock of $10,000, all subscribed and paid in. * Holland—The Pierce Knitting Mills store has been re-opened. at its former location, 51-53 East Eighth street, un- der the management of E. K. Shaw, re- cently of Saginaw. Detroit—Arthur’s Clothes Shop, Inc., 38 Monroe avenue, has been incorpo- rated to deal in men’s clothing and fur- nishings at retail with a capital stock of $5,000, all subscribed and paid in. Detroit—Maurice & Co., Inc., 1482 Winder street, has merged its produce, fruits, etc., business into a stock com- pany under the same style with a cap- ital stock of $5,500, all subscribed and paid in. Detroit — Gardner & Schumacher, Inc., 439 East Congress street, has been incorporated to deal in furniture and kindred wares, with a capital stock of $5,000, $1,500 of which has been sub- scribed and paid in. Cadillac — The Cadillac Hardware Co. has been closed by the Bostick- Brown Co., of Toledo, on a judgment taken by them. There are indications that the company will soon be able to open the store again. Pontiac—The Pontiac Fruit House, Inc., 63 West Lawrence street, has been incorporated to deal in fruits and vegetables with a capital stock of 900 shares at $13.50 a sharefi $12,150 being subscribed and paid in. Fennville—Jay E. Burch, who has conducted a furniture and undertaking business here for the past eleven years, is closing out his stock of furniture and will devote his entire attention to his undertaking business. Albion—The Albion Furniture Store has been opened at 108 East Erie street, under the management of Mrs. Alicia Van Dyke, formerly of Jackson. C. D. Phillips, of Jackson, is associated in the business with Mrs. VanDyke. Cadillac—The Hoyem & Anderson shoe store owned by Gerald Anderson and Milford Hoyem, has been closed by J. A. Coffey, who was given a mort- gage by the young men when they pur- chased the stock, in August, 1928. Saginaw—Arthur A, Myers, former- MICHIGAN TRADESMAN ly connected with the M. W. Tanner Co., has engaged in business at 415 West Genesee avenue under his own name. His stock will consist of car- pets, linoleum, shades and draperies. Royal Oak—Frank A. Wilkinson, 401 South Main street, has merged his drug business into a stock company under the style of the Frank A. Wilkinson Drug Co., with a capital stock of $10,- 000, $9,500 being subscribed and paid in, Lansing—Extensive interior remod- eling of Hudson's, Inc., men’s cloth- ing store at 102 North Washington avenue has been completed. New de- partments added to the store include a youths’ department also an extra size department, featuring sizes and models in clothing for men hard to fit. Kalamazoo—Walter Baker, 439 Park place, for several years an official of the Michigan Railway Company, has accepted a position as traveling pas- senger and freight agent of the Good- rich ‘Transit Company, which operates twelve steamers on the Great Lakes. His headquarters will be located in Kalamazoo. Flint—I. J. Shevinfi of Detroit, has engaged in business at 213 North Sagi- naw street, under the style of the De- troit Woolen Co. The stock will con- sist of draperies, curtains, yard goods, blankets and tailors’ supplies. William Baillies will be the manager and a wholesale and retail business will be conducted. Kalamazoo—The report that Sears Roebuck & Co. will establish a large retail department store in the Edwards & Chamberlin building, Michigan avenue and Portage street, has been confirmed by officials of the firm. It is estimated that at least $15,000 will be spent in remodeling and modern- izing the building. Charlotte—After seventeen years in the dry goods business John Richey is obliged, on account of ill health, to step out of further active life and he will be succeeded by his brother, Fred Richey, who came to Charlotte about ten years ago and became a partner of his broth- er. The busines will be conducted un- der the name of Richey Bros. Charlotte—Mrs. C. M. Erhardt, who opened the original Knitting Mills store in Charlotte about: five years ago, has re-opened the store at the same loca- tion opposite the postoffice. Mrs. Er- hardt has exclusive rights to the prod- ucts formerly sold by the Knitting Mills and the Pearce store here and has spent many years in the designing of knitwear. Traverse City—Merger of the First National Bank and the People’s Sav- ings Bank of this city was approved at a meeting of 1,400 depositors of the two institutions. It also has the support of the officers and directors of both banks. The new bank will be a $250,- 000 institution with a capitalization of $150,000 invested by the. stockholders and a surplus and undivided profits of $100,000. Monroe—Ed. G. J. Lauer, active in business and civic life here for more than half a century, died at his home following a long illness from which he seemed to be recovering. Mr. Lauer opened a dry goods store at 25 East Front street, May 1, 1881 and in 1925 he sold the greatly enlarged store to Fred W. Uhlman, of Bowling Green, Ohio, and the store became known as Uhlman’s. The founder maintained a keen interest in the business and retained his desk and made daily visits to the store until May of this year when failing health compelled him to remain at home. Manufacturing Matters. Greenville—The Consolidated Soda Fountain Corporation, Grove street, has changed its name to the Consol- idated Equipment Corporation. Detroit—The Frank H. Pitt Co., Inc., 2133 Woodward avenue, has merged its luggage and leather goods business into a stock company under the same style with a capital stock of $5,000, all subscribed and paid in. Grand Rapids—The Electric Sorting Machine Co., 302 Anderson building, has been incorporated with a capital stock of $80,000 common and 15,000 shares at $10 a share, $100,000 being subscribed and $61,500 paid in. Detroit—The Marks-Perry Steel Cor- poration, 300 South Artillery avenue, has been incorporated to deal in and fabricate sheet steel, etc., with a cap- ital stock of $50,000, $30,000 of which has been subscribed and paid in. sso __ The Grand Rapids District Meeting. Lansing, Oct. 6—The meeting of the committee to. arrange a program for the Grand Rapids meeting was held Oct. 5. The date and place of the meeting is the Hotel Pantlind, Wed- nesday afternoon and evening, Oct. 21. The Board of Directors will hold a meeting at 2:30 in the afternoon and an invitation is extended to all mem- bers to attend this meeting. Carson, Pirie, Scott & Co., of ‘Chi- cago, will be holding their semi-annual merchandise showing at the Hotel Pantlind during that week, Oct. 19, 20 and 21. ‘The merchandise display will be in charge of W. W. Geary, sales manager. Mr. Geary has consented to address our evening meeting on the subject, “Hats off to the past, coats off for the future.” This firm will advértise their mer- chandise event thoroughly in Western Michigan and our members and other stores will be invited by them to come to Grand Rapids. We suggest that our members come to Grand Rapids early in the day on Wednesday, Oct. 21, and visit not only the Carson, Pirie, Scott & Co., quarters at the Pantlind, but give yourselves the opportunity of visiting the wholesale house of C. J. Farley ‘Co., make calls on the Grand Rapids stores and mingle with other dry goods men at the hotel. The evening program will be held in one of the larger dining rooms, A modest supper will be served. In- formal—no swell duds. The price will be low enough, so that no member need remain away. The speakers will make their addresses brief. Everything will be done to encourage discussions. Bring wives and store ladies, An invitation has been extended to Earl Johnson, Vice-President of the Grand Rapids Savings Bank. The topic assigned to ‘him is “Confidence in busi- ness;” and an invitation is extended to Charles E. Boyd, Secretary/Manager of the Detroit Retail Merchants Board. The topic assigned to Mr, Boyd is “Merchants’ problems.” Any necessary change in the above arrangements will be announced by a personal letter to our members. Please mark your calendars for this meeting. Mr. Hammond will be in Detroit and Flint during the present week ito make similar to October 7, 1931 arrangements for the district meetings at Saginaw on Wednesday, Nov. 4, and at Detroit on Wednesday, Nov. 18. Jason E. Hammond, Mer. Mich. Retail Dry Goods Ass'n. —_oe eo Chain Store Taxes in California and Oregon. California chain stores will be placed under a graduated system of taxation, that adopted by several Eastern states, if a movement now un- der way is successful. According to’ advices from the central part of the state, initiative petitions are being cir- culated under the sponsorship of the Citizens’ and Taxpayers’ Association of California. The measure is similar to the Wisconsin measure adopted this year and thus far successfully defend- ed in the counts. ,The license fee, based on the number of stores oper- ated, increases more rapidly than un- der the Eastern statute. Under the proposed new law, every “person, firm, corporation, association or co-partner- ship maintaining one or more stores, mercantile establishments, or gasoline stations within the state,” under the same management, will be required to take out a license. For this, there will be prescribed filing fee and a tax based on the number of stores operated. The suggested schedule of fees is ‘as fol- lows: Per store, per year (tore 2 to 5 stones —9 205 10 5 to 10 stores ___.-------------- 15 10 to 20 stones 222008 20 20 to 30 stores 22 = 25 (The tax increases progressively with the number of stores.) The City Council of Portland, Ore., is about to adopt a chain store tax or- dinance. The MacMarr chain, which has 115 groceries in Portland, will be hit the heaviest if the ordinance is passed. Licenses for the stores cost $690 annually under the old ordinance. The proposed law would increase the annual tax to about $5,700. MacMarr officials claim the new ordinance is class legislation, but it must be re- membered that the Supreme Court of the United States has placed the seal of approval on class legislation in the noted Indiana decision. —_++>——_- Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Hillsdale Grocery Co., Hillsdale. Intra-State Mechanical ‘Service Kalamazoo, Taepke-Sepf Paint ‘Co., Detroit. Sparta Creamery Corp., Sparta. Grunow & Patterson, Detroit. Grand Rapids ‘Associateed Furniture Stores, Inc., Grand ‘Rapids. Manistee Petroleum and Natural Gas Corp., Manistee. Mortgage Guarantee Co., Detroit. United States Mortgage Bond C.o, De- trot. Baroda Motor ‘Sales, Baroda. Durand Farmers Elevator ‘Co., Durand Hayes Mining Co., of Michigan, Iron River. Si-Roy Properties Corp., Detroit. Telephone Secretarial Service, Detroit. General Finance Co., Detroit. Griswold Acceptance Corporation, De- troit, Shuler Carpet ‘Co., Detroit. Gladwin County Light & Power Co., Gladwin. Shepard Floral Go., Clarkston. Mount Vernon Holding Co., Detroit. Co. Inc., and ‘Nursery October 7, 1931 Essential Features of the Grocery Staples, Sugar — Local jobbers ‘hold’ cane granulated at 5.20c and beet granulated ay 5c: Tea—On account of ithe very un- settled European condition, the tea market has been affected ito some ex- tent in this country. This has mainly appeared through the reduction of buy- ing to immediate wants. 'The result of all these factors has caused declines in Indias and Ceylons during the past week. Several items continue firm, however, on account of light stocks. The consumptive demand for tea is not quite so active. Cotfee—The past week in the market for Rio and Santos coffee, green and in a large way, has ‘been practically like the history of several preceding weeks on account of the soft conditions in Brazil, ‘The market has declined and advanced a little and remains at the end of the week dull and soggy, just as it has been with momentary ex- ceptions for quite a while. Actual Rio and Santos on spot remains about as it was a week ago with the demand poor. Milds show perhaps a slight de- cline for the week, owing partly at least to the very low current prices on Santos. Jobbing market on roasted coffee is about unchanged. Canned Fruits—California fruits are moving out in satisfactory fashion for this season of the year. Many low price lots are ‘based on count, and the market appears a little stronger on the whole. Pears are offered less often at concessions. Canned Vegetables—'The canned foods market has been so thoroughly deflated that price changes are getting rare. The undertone appears to be a little firmer, if anything, Short vege- table packs have been a big help in putting prices on a firmer basis, and gains made thus far this season have been well maintained. Occasionally a special lot of packer’s label tomatoes are offered at a low price, but the pre- vailing market is ‘firmer, and stocks are so well cleaned up that the possibility of a recession is remote. Corn appears to be the weakest of the major vege- tables at this time. While the situa- tion in ‘Maine has shown some im- provement, and offerings of Bantam or Crosby are rarer. Ohio packers have been weakening sentiment with offerings at as low as 60c, for standard crushed. Peas are relatively scarce and sweets are steady, with offerings of standards light, Dried Fruits—The dried fruit market is moderately active, with prices show- ing little fluctuation. The failure of California prunes to move in a better way is puzzling the trade. The re- duced crop this year and the low prices named by both the association and in- dependents and, in turn, by packers, have made prunes a very attractive item to handle for turnover possibili- ties. But confidence in all futures has been hurt by the European situation. Jobbers here are doing a steady re- placement business, however, and prunes are beginning to move into con- suming channels in better volume. Raisins continue very firm, with a short- age in top grades of ‘both seeded and seedless. All bleached varieties like- wise are in short supply, and prices MICHIGAN TRADESMAN are inclined to advance. Apricots ap- pear to have been pretty well cleaned up in first hands. There has been less than seasonal interest in figs here. De- spite the fact that 'California’s crop is very short, and practically no Cali- myrnas will pass Federal tests, buyers are not showing any particular concern, News from Smyrna also reports dam- age to the new crop, and the tonnage exported ito this country is expected to show a decline from previous estimates. Canned Fish—The demand for sal- mon is routine. The low price for Alaska pinks and reds has not induced as much demand as was expected. High grade salmon on account of scarcity is selling very well. Sardines are just now not wanted very much, and other tinned ‘fish also rather quiet. Salt Fish—The mackerel market is in a fairly strong position on account of comparatively small stocks of Irish and Norwegian and also comparatively light production of American shore mackerel. Prices remain about uwun- changed for the week with a fairly good demand, ' Beans and Peas—The market on practically all lines of dried beans has had a further decline since the last re- port, especially marrows and pea beans, and to a slightly smaller extent ‘Cali- fornia limas. Blackeye peas have now started to weaken again and the de- mand is very poor. Toward the end of the week perhaps California limas were doing a little better on account of scarcity, Cheese—Cheese has been dull dur- ing the week, but stocks are light and the market has been fairly steady. Nuts—There is more activity in the nut market this week as buyers feel the necessity of covering their require- ments. ‘Trading is restricted to small lots exclusively, and stocks in the hands of importers are light. Primary markets are readjusting prices to in- creasing stocks of new walnuts, but these nuts will not reach the local mar- ket for many weeks yet. The first French walnuts may get here around Oct. 20, ‘but this shipment will be light and will command the usual premium. Almond prices are being well main- tained in Italy and Spain and stocks here are moderate. Barcelona filberts continue to be in better demand be- cause of the increase in Turkish fil- berts. Olives—According ito trade interests the picking season in ‘Spain for olives was already a month behind schedule. This was the result of strikes by pick- ers. Consequently, there was nothing offering for shipment. Locally ithe situation was quiet. Because of a small demand the price structure was not af- fected by the uncertainty surrounding replacements, Pickles—Genuine dills are sought in barrel quantities. This demand has become fairly good. One trade interest remarked that the new crop of genuine dills would run well under a year ago. Spot quotations are maintained at pre- ceding levels. A convention of leading picklers at Chicago has been pressing the question of more equable prices. Rice—The rice market is more ac- tive, as prices have eased with large movements of new crop grains. Extra fancy Blue Rose rice is now available at as low as 27%c, mill, the lowest price in many years, while good prolifics are down to 2%c, mill, in Texas, and very little is being offered from Louisiana. Lady Wrights are held for 33¢c, Texas mill, to 3%c, Louisiana mill, Fortunas are bringing from 4 to 4%c, and Ediths are strong at 4%c and 43%c, mill. Syrup and 'Molasses—Sugar syrup is selling only in a thand+to-mouth way. Prices are unchanged. Compound syrup is also doing a routine ‘business only, but if the weather keeps cool there will be a better demand very shortly. Prices are unchanged. Mo- lasses quiet at ruling prices. ————_»+ ++ Review of the Produce Market. Apples—Wealthy, 75c; Wolf River, 60@75c; ‘Maiden Blush, 75@95c; Mc- Intosh, $1; Wagner, 75c. Bananas—4@4%4c per Ib. Beets—90c per bu. Butter—Butter has had a rather firm week with an advance of 3c per pound. The cause is light offerings and a fairly good demand. Jobbers hold 1 Ib. plain wrapped prints at 34c and 65 lb. tubs at 33c for extras. Cabbage—65c per bu. Carrots—85c per bu. Cauliflower—$2 for box containing 6@9. Celery—30@50c according ito size. Celery Cabbage—75c per doz. Cocoanuts—75c per doz. or $5.50 per bag. Cranberries—$2.25 per 25 lb. box of Early Blacks from Cape Cod. Cucumbers—No. 1 stock 95c per bu.; dills, 75c per bu. Dried Beans—Michigan jobbers are quoting as follows: C 1 Pea Beans 3. $3.00 Light Red Kidney ......... 8.75 Dark Red Kidney 9.75 Eggs—Fine fresh eggs are scarce and wanted at steady prices, with a slight advance during the week. Jobbers are paying 2lc for strictly fresh offerings. Egg Plant—$1.25 per doz. Grapes—Calif. Tokay, $2; Niagaras, Wordens and Concords, $2 per doz. for 4 lb. basket; Delawares, $2.50 per doz. 4 lb. baskets. Green Onions—20c for Silver Skins. Green Peas—Calif., $3 per crate of 40 Ibs. Green Beans—$1.75 per bu. Honey Dew Melons—$1.50 per crate of 12 to 16. Lettuce—In good demand on the following basis: Imperial Valley, 6s, per crate __--$4.00 Imperial Valley, 5s, per crate __-_ 4.00 Home grown leaf, per bu. .._.__ va Lemons—Present quotations are as follows: G00 Stmkst $10.00 S00 Sunkist 10.00 5600 Red Ball 9.00 S00 Red Ball 2 9.00 Oranges—Fancy Sunkist California Valencias are now sold as follows: WAG $6.50 SQ ee 6.50 BAG 6.25 OO 5.50 2) ee 5.25 ANG ieee 4.25 Bee) 4.90 GAG 475 Onions— Michigan, $2.25 per 100 lbs. for yellow and $2.50 for white. Parsley—40c per doz. bunches. Peaches—50@75c for late varieties. 5 Some J. H. Hales, which have been held in cold storage, command $2, Pears—Bartletts, $2;25@2.50 per bu.; Flemish Beauties, $2; Kiefers, $1 per bu.; California, $3 per box, ‘Peppers—Green, 40c per doz, for home grown, Pickling '‘Stock—20c per 100 for cukes; $1 per 20 lb. box for white onions. Pieplant—75c per bu. for home grown, Plums—$1.50 per box for California. Potatoes—Local buyers in car lot quantities are paying 30c per 100 Ibs. Poultry—Wilson & Company pay as follows: Eleavy fowls 2.4...) l6c bight fowls 2.0. 12e Dueks <<... iZe Gegse 12c Sweet Potatoes—$2.75 per bbl. for Virginias, Squash—$3.25 per 100 Ibs. for Hub- bard, Tomatoes—Home grown, 60c per % bu. basket. Veal Calves — Wilson & Company pay as follows: Faney 2), 10@12c GGG 9c Median 8c Poor. 8c Watermelons—Home grown com- mand 15@20c apiece. —_+++___ A Business Man’s Philosophy. Practically everyone these days iis in favor of women’s rights. Women smoke everywhere and no one pays any attention to them. They powder their faces, apply red grease to their lips, comb their hair and polish their fingernails in public places, and [| have never observed a man make the slight- est sign of disapproval. Why are not the women equally fair to men? One day I got on an elevator in an office building with a lighted cigarette in my hand. My thoughts were miles away, and [ neither knew that I had the cigarette nor was I conscious that I had taken a puff at it until [ felt a woman’s eyes searing me. 1 looked up. She was a huge creature, taller than I, although I am over six feet. I glanced at her and realized that I thad committed a crime, but I had only two more floors to go, so [ thought I would say nothing. She left the ele- vator one floor ahead of me and as she stepped out of the door she gave me one more glare and addressed a re- mark that would be unfit to print. Was she entitled to the outburst? William Feather. a The coldest spot in the world is said to be in the Takutsk territory of Siberia, In a book written by one Vladimir Zenzinov, an exile during the Czarist regime, there is a description of life in the little settlement of Verkhoyansk which lies in a basin sus- pended among mountains. Once the author’s alcohol thermometer register- ed 95 degrees (Fahrenheit) below zero. At four below zero in April the vil- lagers exclaimed: “What a warm day!” The cold there is bearable because the air is usually still and the sky clear. The natives dread the summers most because of the vast clouds of mos- quitoes, 6 MUTUAL FIRE INSURANCE Fire Prevention Week—October 4 to 10. Herbert Hoover, President of the United States says that: “Fire losses are in effect a tax on every man, woman and child in the United States. This is one case where the ‘taxpayers’, entirely by their own efforts, can reduce the rate, “T hope we shall have no slackers in this campaign.” A cow in Mrs. O’Leary’s barn kick- ed the lantern that started the great Chicago fire of October 9, 1871, ac- cording to popular legend. The 60th anniversary of this is Fire Prevention Week 1931. Mrs. O’Leary’s cow is symbolic of our everyday carelessness which now costs annually 10,000 lives and nearly a half billion dollars. Most fires are positively preventable. We only need apply existing engineer- ing knowledge, or plain common sense. There is no excuse for a fire starting, or once started, spreading beyond the place where it starts. Fire Prevention Week is set aside to think and act on preventing, restrict- ing and extinguishing fires, to stop fires before ‘they start. It is time to start stopping fires—to begin a cam- paign lasting fifty-two weeks in the year, Last vear over $500,000,000 was lost by fire in the United States and Can- ada. Besides the financial considera- tion, fire killed some 10,000 people last year, injured twice as many and caused untold suffering, unemployment and business failures, The necessity for united effort to re- duce the Nation’s appalling fire loss, both life and property, should be em- phasized more than ever before. Of the $500,000,000 property destruction in the United States last year, $40,- 000,000 of this was in excess of the previous year, This sum was equiva- lent to a per capita loss of $4.07— probably the largest per capita loss of any country in ithe world. While the fire loss impoverishes us as a nation, every fire is itself local and must be attacked locally. We have three lines of attack against fire; ‘first, preventing it from starting; second, preventing it from spreading; and third, putting it out, One of the common hazards, the ex- posure to ‘burning buildings during a large fire, caused a property loss of over $50,000,000 in one year. Tihe next largest loss, due to matches and smok- ing, amounted to approximately $35,- 000,000. The hazard of defective chim- neys and flues wrought a property loss of nearly $25,000,000. It is found that boilers and their pipes occasioned a loss of $23,000,000; misuse of electric- ity, $19,000,000; sparks on roofs, $16,- 000,000; petroleum and its products, $15,000,000; spontaneous ignition, $14,- 000,000; and last but not least— lightning took its toll to the amount of $9,000,000. Few people realize that nearly 55 per cent, of all fires of known origin could have been prevented by the exercise of care. Neither do they realize that 75 per cent. of this annual loss of lifie and property in our country is due to acts of carelessness, and the failure to cor- rect dangerous fire hazards, which are MICHIGAN TRADESMAN even frequently known to the prop- enty owner, Though it is difficult to assert, it is nevertheless true that the concurrent loss due to fire in an industrial plant will be fully as great as the actual value of the property destroyed. Even though an industry is reimbursed by the insurance company for the property loss it faces ruin after the fire. Its employes are without work, its pres- tige is gone ‘and its competitors fill the waiting orders. Let us not therefore, lose sight of the fact that the actual property value destroyed is by no means the full amount of the loss sus- tained when a building and its con- tents burn, We have control over the physical factors which cause and spread ffire. During Fire Prevention Week we should take steps to clean up hazards in our community; to develop care with matches and smokes; to enact or- dinances to provide for better building construction and for improvements in the fire and water departments. A clean-up will take care of such hazards as are immediately and easily remedi- able, whife the development of careful habits and improvements in the physi- cal make up of the community will provide its future safety from fire. There is nothing so destructive as fire even though the property is cover- ed ‘by insurance. Premises should not only be free from rubbish of every kind but a careful check of electric wir- ing should be made. Doing those things that will aid in preventing fires is one of the best kinds of insurance and reducing fire hazards also reduces insurance rates. A Nation-wide drive to stimulate in- terest in fire prevention was announced by the Chamber of Commerce of the United States, simultaneously with the issuance of the above proclamation by President Hoover. The National ‘Chamber, through its Insurance De- partment, has called upon chambers. of commerce and itrade associations in all parts of the country to undertake leadership in their respective communi- ties for a successful observance of Fire Prevention Week, The National Fire Waste Council and the National Chamber of Com- merce will co-operate in mapping out a course of action in the furtherance of fire prevention work in the coming year, ‘These leaders of our Nation see too clearly our great need in the respect of fire prevention, It will be due to their ability and each one’s co-opera- tion throughout our Nation that will make this 1931 Fire Prevention 'Com- paign a success. A special appeal is made tto teachers in rural schools to co-operate in mak- ing Fire ‘Prevention [Week a success. We are quite sure that every teacher is interested in teaching her pupils the dangers of ‘fire and that none will over- look this wonderful opportunity of the 1931 Fire Prevention Campaign, to educate her pupils along this line. A teacher who will not ‘enter into this great work with all her heart and soul is unfitted for the position she holds, moulding the growing mind along the lines of the greatest possible safety for life and property. October 7, 1931 YOUR HOMIE Statistics show that a home burns in the United States every four minutes. There is only one way to guard against this hazard — and that is to properly protect the property with sound insurance. Dwelling owners everywhere in the United States insure their homes with the Federal Mutuals. A handy residence inventory book for a permanent record of personal effects is available for the asking. Write for yours to-day. FEDERAL HARDWARE & IMPLEMENT MUTUALS Hardware Dealers Mutual Fire Ins. Co. Stevens Point, Wisconsin Retail Hardware Mutual Fire Ins. Co. Minneapolis, Minnesota Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota INSURE and feel sure that when you have a fire you will have money to pay at least the most of the cost of re-building; but place your insurance with the company that will furnish this protection at the lowest cost, as there IS a difference, and it will pay you to investi- gate. The company that gives the most SAFE insurance for the least money is The Finnish Mutual Fire Insurance Company of Calumet, Michigan OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying Tene cor» 3 O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer October 7, 1931 MICHIGAN TRADESMAN IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Several cases of the misuse of the words, “Sterling Silver’ stamped on jewelry have recently come to the Bu- reau’s attention. In one case, a depart- ment store sold earrings stamped with the word “Sterling,” and mounted on a card bearing the words “Sterling Sil- ver.” However, examination revealed that only the lower portion of the ear- rings were sterling silver. In another instance, a department store offered earrings for $1, stamped “Sterling,” but actually only partly of sterling silver. Both of these cases violated the law, which specifically re- quires articles marked or stamped with the words “silver” or “sterling silver” to be composed of pure silver to the extent of not less than 925/1000ths of the component parts of the metad of which the article is manufactured. In the two cases here reported, the Sureau communicated with the manu- facturers of ‘the earrings who acknowl- edged that the marking and stamping were inaccurate and promised that there would be no repetition of them. The Bureau also informed the depart- ment stores of the facts and reminded them of their responsibility in the mat- ter. Another recent case involving the marking of jewelry was that of a spec- ialty shop which offered in its window strings of imitation pearls described as having “gold clasps.” The salespeople likewise thus described them, whereas the clasps were stamped “14 KGF.” In the Bureau’s opinion, it is doubtful whether the average purchaser would be able to decipher this. Bureau representatives discussed the matter with the store’s proprietor, with the result that the window sign was re- moved and the salespeople thereafter described the clasps accurately as “oold filled.”—Better Business Bureau. ‘On June 12, John McGraw and E. A, Glennon, partners conducting business under the names of Royal ‘Milling Co., Richland Milling Co., and Empire Milling Co., ‘filed with the Sixth Cir- cuit (Cincinnati) a petition to review and set aside the Commission’s order. The findings were to the effect that respondents were engaged in the busi- ness of buying flour from concerns grinding wheat into flour, mixing such flours (in some instances adding phos- phate, and, in others, salt, soda and phosphate), packing the flour in bags under brands of their respective trade names, and selling it to dealers located in various states as self-rising flour; and that their use of the names re- ferred to and their representation that they were manufacturers of flour tend- ed to and did divert trade to respond- ents from concerns actually grinding wheat into flour. The order directed them to cease and desist from selling flour in interstate commerce under any name including the words “Milling Company,” or words of like import or from making representations through advertisements or any other manner that they are manufacturers of flour, or that the flour sold by them comes direct from manufacturer to purchaser “unless and until respondents, or the individual respondent using such words or making such representations, actual- ly owns and operates or directly and absolutely controls a factory or mill wherein is made by grinding or crush- ing the wheat berry any and all flour sold or offered for sale by them or either of them under such title or name, or ‘by or through any such representa- tions.” —_++>___. Better Banking Conditions Depend on Better Legislation. St. Joseph, Oct, 1—Permit me to re- fer to your letter of the 25th instance where you state, “The situation is tense all over the state.’ This is so and nobody is more to blame for it, in my candid opinion, than our legislators and especially the passing of such measures as Acts No. 21, 22, 54 and 142. These acts, in my candid opinion have done more harm by the way of driving public funds from banks than any other acts. There is no reason under the sun whay a bank should give security and pledge its assets to pro- tect puble funds if surety companies will not write bonds on such funds. If you will read acts 70 and 142 of the Public Acts of 1931 and which amend- ed act 273 of the Public Acts of 1925, as well as Act No. 332 of the Public Acts of 1927, and Acts 28 and 43 of the Public Acts of 1925, the only conclu- sion you can come to is that there must have been a difference between some of the surety companies and some of the bankers of the State. Section 5 of Act 28 and 142 deals with the interest and sinking funds and the last part of the section provides as follows: “Any officer who wilfully fails to perform the duties required of him by this section shall be personally liable to the municipality or to any bond- holder for any loss or damage arising from such failure.” If the officers of the city or school board invest in Liberty bonds or other Michigan municipal bonds and_ the bonds go down in value, there is no liability on the part of the officers, al- though ithe loss occurs and this loss might be more than if the public funds were kept in a bank which was sound and which if it did fail would lay out - 90 or 95c on the dollar. 'The postal savings law is also doing more damage to our country com- munities as well as our small towns. The postal savings are being deposited with the postal authorities and these funds are sent to Chicago, Detroit and other large places. Thus the cities drain the towns, villages and hamlets. How long this drain will continue is hard to say. I would venture the pre- diction that from 25 to 50 million dol- lars have ‘been placed in postal savings in the State of Michigan, taken out from these communities, have injured business in these communities and re- tarded progress. The postal savings law was intended originally for very small deposits. Deposits up to $2,500 can now be put in postal savings. People who invest their funds, mort- gages will no longer loan the money for a man who desires to build a home or go into business. The money in postal savings must get back into the channels of trade ito build homes, run stores, operate factories, aid industry, etc., if we expect to pull out of this de- pression, If this is not done, the U. S. Gov- ernment itself is going to be the worst off. The last issue of U. S. Government bonds are selling below par and around 97 or 98. The U.'S. Government and especially our representatives and sen- ators should realize that this postal savings law is not workin~ out the way it was intended and should remedy its defects so that no large sums of money like $1,000, $2,000 or $2,500 can be placed in postal savings to the detri- ment of the small communities and these funds sent to the larg cities. Willard J. Banyon. CONSUMERS Power Company has planted millions of pine and spruce seedlings in regions near its dams. This conservation work is carried on in co-operation with the state. It helps protect water si sheds in these regions—and at the same time may lead to bringing back to these cut over waste lands the trees that will make new recreation spots for the people of Michigan. There’s Profit in that word... FRESH Customers demand fresh as well as quality foods. And grocers who can supply this combination can't help but profit, because they serve satisfied cus- tomers—daily purchasers. CHASE & SANBORN’S DATED COFFEE repre- sents one of the most profitable items because it is always fresh and always high quality. The date on the can proves its freshness. The reputation of over 65 years proves its quality. And great advertising cam- paigns continually create desire for this fine coffee. Push it! Capitalize on its freshness and quality. The result will be bigger profits! CHASE & SANBORN’S Dated COFFEE A Product of STANDARD BRANDS INCORPORATED 8 QUARTER BROUGHT DECLINE. Close of the third quarter of the year, with its many unhappy develop- ments, did not see business any further ahead thar when the period opened. In fact, not only has the normal Fall increase failed to materialize, but some ground has been lost. The weekly business index measured this loss by declining from a point about 75 of normal to 68. The fluctuations in com- modity prices were also downward, al- though at a slackened pace. The An- nalist weekly index dropped for the quarter from 102.6 to 99.9. In other important respects, also, the situation has grown less inviting. The index of farm+product prices has de- clined to the lowest since 1910, the in- dex of the Bureau of Agricultural Economics standing at 72 on Sept. 15, as against 111 on the same date last year. The gap, therefore, between farm purchasing power and the value of the products it buys has not been re- duced much by the decline in manu- factured commodities. A comparison of employment con- ditions with a year ago, made by the Department of Labor, disclosed during the week a drop of 12.4 per cent. in number and 20.8 per cent. in pay-rolls. Only five industries, and those all in the textile line, improved on last year’s showing. Conditions in New England were rated the best in the country. These and other statistics on the business situation make very cheerless reading and reports from authoratative quarters are not much more satisfac- tory. The purchasing agents’ survey, issued in the week, held prices were still declining and saw inventories re- duced to new low levels, collections fair, credit easier and only a slight gain in employment. There was little ex- ‘ectation indicated that the seasona’ upturn in business, which normally oc- curs at this time, would take place. One bright spot was noted in the September failure report, which dis- closed a slight decline from defaults in August and in September, 1930, with liabilities much smaller than in any month for more than a year. For the quarter the number of failures was also smaller than for any quarter in nearly two years. ADVERTISING BUDGETS. Advertising budgets for 1932 are now up for consideration, although it is likely that final decisions will be post- poned beyond the usual time, for sev- eral reasons. The most important of these is the desire to wait and see how business prospects shape up later in the year. The present uncertainty may be followed by developments, it is pointed out, which might upset many carefully devised plans that cannot take them into account as long as the future is so indefinite. Two or three things seem clear, how- ever, with respect to budget-making this Fall. One is that many of the careless and high-flown campaigns of the past will be missing in 1932 pro- motion. Newspapers will probably re- ceive a much larger portion of next year’s advertising because the adver- MICHIGAN tiser will pick the markets offering the best chances of profit and go after them with hard-hitting and timely copy which will secure the most immediate distribution results. Retailers are not likely to stock as generously as in the past those goods which are merely “Nationally advertised.” Action is what will be wanted. To get this action, advertisers will have for the first time the important information on markets which is offer- ed by the census of retail distribution. Additional market surveys will still be necessary, but at least the advertiser can check up on his media and know whether the number of consumers reached is in proper proportion to the importance of the market which he desires to cover. Profitless selling has very often in the past been just a result ot profitless advertising—an attempt to make the advertising good in territory which did not offer the proper possi- bilities. In conclusion, a word might be said for trade advertising, which in the high tide of prosperity was a sadly neglected thing. Many a manufacturer or service organization may have a product which would quickly be accepted by dis- tributors if he got his story to them in these days when those distributors are as anxious as others to find something to sell in which there is a profit. CO-ORDINATION ATTEMPTED. Out of a practical co-ordination of production and consumption would come, of course, tremendous economies and a very large reduction in the huge waste which is known to afflict distribution. Increasing efforts to obtain this co-ordination are to be observed in the research being con- ducted to determine consumer needs more accurately and to adjust products and marketing to those needs. There is both group and individual study to- ward this end. Worthy of special comment, how- ever, is the program of the merchan- dise managers’ division of the National Retail Dry Goods Association. Com- mittees of this organization have been meeting with groups of manufacturers for the purpose of reaching agreement on such matters as colors, sizes and other important details of the products which are handled. A feature of these conferences is that they attempt to meet problems before they reach an aggravated state. During the week a leading group of garment producers decided upon having a “board of strategy,’ composed of re- tailers as well as manufacturers, which would announce, after study, the dom- inant style themes of a season, so that the industry might be guided in its out- put and the stores aided in their pur- chases. It is hoped in this way to cut down on the waste and delay which are occasioned by uncertainty regard- ing the trend in fashions. In a larger way, the organized re- tailers also hope to attain a still larger degree of co-ordination by actual ad- justment of supply and demand through an exchange of information between producers and distributors. This step is recognized as an ideal one, however, TRADESMAN and is likely to wait upon the results achieved in the present modest but effective program. LINDBERGH IN CHINA. Colonel Lindbergh, whose visit to the Far East has coincided with an excite- ment in that part of the world which he could not have foreseen when he planned his vacation flight, is meeting unusual experiences in China. It is said in the first place that he is attracting so little attention from the Chinese public that he feels almost like the private citizen he really is, while in the second place flood conditions have af- forded him an opportunity for service entirely apart from his perennial role as an ambassador of good will. If his flights over the flood area may have appeared at first to be little more than a kindly gesture, it is now evident that they have been extremely valuable in bringing information to the National Flood Relief Commisson which it had been unable to obtain. He has carried vaccines and medicines to various iso- lated points and by landing at the flood centers enabled his passengers, repre- sentatives of the Flood Relief Commis- sion, to check up on conditions and plan further relief measures. Colonel Lindbergh seems almost invariably to do the right thing. Even though his visit to the Far East may have had no other motives than those which send the rest of the world off on vacations, it has served to promote friendly feel- ing for this country in both Japan and China. FIRE PREVENTION WEEK. As in the past, a comprehensive pro- gram of education on fire prevention activities is in full force this week. Members of fire departments conduct inspections and make talks to school children. Public officials take part in the program and call upon citizens to participate. Newspapers give the week publicity, in both news and _ editorial Theaters make announce- ments concerning the week from the stage and in printed programs. Insur- ance agents make addresses, prepare window exhibits, conduct essay and poster contests, etc. Business men, churches, civic organizations. clubs—all strive to make the week produce re- sults, ' If the experience of other years is duplicated, the week will be success- ful, so far as lowering fire losses during this brief period goes. Citizens absorb the lessons taught them during the week and then return to careless, fire- breeding habits, although each year this educational week causes some advance in permanent fire prevention activity. It should be the aim of every in- dividual to make fire prevention an ever-present, personal duty, and thus help save the greater part of ten thou- sand lives and half a billion dollars’ worth of property each year, WORLD UNEMPLOYMENT. Except for some small countries, un- employment in Europe has broken all records. It is to be noted, however, that it is only since the war that ac- curate statistics have been kept. In most countries there are no figures columns. October 7, 1931 further back than 1921. The estimates gathered by R. M. Stephenson, chief of the European section of the Depart- ment of Commerce, give a vivid picture of a depression which respects no Na- tional boundaries. In twenty nations he finds a total of 10,371,000 unem- ployed during the winter of 1930-1931. This figure was considerably improved by midsummer of the present year, but the prospects for the immediate future are by no means encouraging. Certain nations which have hitherto been little hurt by unemployment, such as France, Belgium, Sweden, the Netherlands and Switzerland, are now facing an increas- ing problem. It is hardly possible to make comparisons among the nations included in the survey. The figures supplied are based on different meth- ods of computation and different ideas of what constitutes unemployment. Their only general significance lies in the fact that the condition of increasing shortage of work is practically uni- versal, DRY GOODS CONDITIONS. Under the influence of cooler weather retail trade is more active this week, although volume continues to run be- low expectations. Failure to reach the the desired level of activity is ascribed to loss in public confidence due to dis- turbed foreign and domestic financial conditions and also to the effect on purchasing power of wage reductions. On the basis of early reports, it is possible that Septenaber retail sales will show the largest decline so far this year, owing to unfavorable weather, lower prices and the fact that the com- parison with a year ago is with a month when the novelty of price reductions pushed up volume. While aggressive promotion is con- sidered highly necessary in most trade quarters, it is also pointed out that it would be possible to supplement this aggressiveness with co-operative effort toward stimulating consumer buying. In line with this suggestion was the advice last week of Walter S. Gifford, director of the President's organization on unemployment relief, urging all who could to use their purchasing power to the utmost to alleviate distress. ISLANDS OF MYSTERY. A man of means may amuse himself in all sorts of ways that are beyond the reach of the average citizen. Some- times he is able to contribute at the same time to the advancement of knowledge, for capitalism has a place even in the realms of research. It is both a personal adventure and a scien- tific expedition, therefore, that will take Eldridge R. Johnson to Easter Island, one of the Polynesian group in the South Pacific Ocean, where a major mystery of anthroplogy awaits a solu- tion. Great stone figures have been found there, some of them weighing many tons and many still looking out over the sea in the position in which they were erected by unknown hands. No- body knows their purpose or signifi- cance. Nobody knows where they came from. They are fashioned from stone which has no counterpart on the island. ae er October 7, 1931 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. Our Sunday guests at Lamont this week were Mr, W. R. Roach and fam- ily. ‘Mr. Roach was very happy over the sale of his red McIntosh apple crop, which amounted to 6,000 bushels. The price paid was $1.30 per bushel at the orchard, ‘The sale was made to a Jew- ish gentleman, representing a_ well- known produce house in New York City, who said the crop was the finest lot of McIntosh apples he had ever seen, Just before the apples were marketed the orchard was inspected by a committee of apple experts from the State Agricultural College at East Lansing, who pronounced it the finest McIntosh orchard in Michigan. The orchard was sprayed seven times dur- ing the growing season. The few Northern Spy apple trees in the orchard are being grafted over to bear red McIntosh apples, which Mr. Roach insists are the finest market apples grown. The same opinion is cherished by the well-to-do Jewish people of New York City, who will not buy any- thing ‘but McIntosh apples if they can afford to pay the price. Mr. Roach says if more Michigan apple growers were to cultivate their apple orchards and trim and_= spray their trees as they should no coast ap- ples would ever be shipped into this State, because no apple product from the coast has the flavor and aroma of a Michigan apple. Mr, Roach bought the Hart cannery from the Saeger family thirty years ago and has added eight other can- neries to his holdings. He immediate- ly established a reputation for quality products, which has since given him a world-wide reputation. No one has done more to elevate the standard of American canned goods by influence, example and legislation. ‘No one has accomplished more to educate the con- suming public to the idea that the pur- chase of cheap and inferior canned goods is about the most pernicious thing that can be done from the stand- point of either health or economy, * Mr. Roach says ‘that Michigan is the only State in the Union which has had a good tomato crop this year. Mary- land, Delaware and Indiana, where most of the tomatoes East of the Mississippi river are produced, have had crops poor in quality and short in quantity. The puree obtained from such fruit will be greatly inferior in quality, which may check the remark- able increase in popularity this article has enjoyed the past year. As the original “butter milk fiend” of Grand Rapids, I wish to enter a pro- test against the sale of trash which is sold in drug stores and elsewhere un- der the name of butter milk. Ninety- nine per cent. of the stuff thus offered for sale is no better than the slop we used to feed the pigs, being merely rinsing water from the churns. It has no value whatever as a food product and its sale should be prohibited by law. It is comparatively easy to pro- duce a potable and wholesome butter milk by the use of ferments which can be obtained at any drug store, but I know of ‘but one drug store in the city which handles this product the way it should be handled. Because of this un- fortunate condition, I have transferred my use of fermented milk from butter milk to sour milk, which is a perfectly wholesome product for which anyone can soon acquire a liking, Both butter milk and sour milk contain an acid which destroys the germ of old age in its attempt to ascend the big intes- tine. People on the other side of the Atlantic who subsist largely on the fermented milk of cows and goats fre- quently live to be ‘130 years old because they destroy or reduce the ravages of this germ which appears to make com- mon cause against all races of men all over the world. [ naturally wish to live as long as I can be useful to my- self and others. That is why I have used fermented milk ever since [ learn- ed the part it plays in prolonging the life of people who make it a part of their daily diet, The average banker certainly oc- cupies an anomalous position these days. patrons to utilize this safety deposit vault facilities in the preservation of documents of value, especially calling attention to the fact that the contents of the boxes are absolutely safe. Now that many of the depositors are draw- ing their money out of the bank and keeping it in their deposit boxes the bankers are questioning the safety of the transaction, calling attention to the fact that the bank is not responsible for any which may through the loss of currency by burglary or malfeasance on the part of losses occur employes. Apropos of the irecent reference to the ‘entertainment accorded dogs as guests by some hotel men, I am in re- ceipt of the following letter from the President of the Michigan Hotel As- sociation: ‘Clare, ‘Sept. 28—I appreciate very much your letter of ‘Sept. 15 and you must appreciate that I was just elected President of our Association at this meeting and had nothing to do with the arrangements for the meeting at St. Joseph. [I did have the pleasure of meeting Mr. Gray, ‘but I did not know that he had any special message for our Association. Personally, I have mever been in favor of keeping any animal in a guest room of a hotel and I ‘believe from the past ‘expressions of hotel men that very few do favor this practice. I do think, however, that the small hotels have been more or less forced into this by the fact that some of ithe large city ho- tels have been giving their guests this privilege. : I, personally, would like to see a State law regulating itthis practice and I will be glad to have ‘Mr, Gray give us some facts and ideas on this subject at our next meeting. : I thank you for your co-operation with the hotels and hotel men of the State, A. J. Doherty, Jr., President. I think Mir. Doherty and ‘Mr. Ver- beck both hit the nail on the head when they suggest that this abuse should be abolished by State legislation prohibit- ing this filthy practice. J hope to see the ‘State hotel organization take active measures to secure such a prohibitive measure at the next session of the Legislature, For years he has urged his I theard a pretty story at ‘Battle Creek the other day which J think will be enjoyed by the readers of this de- partment. Some years ago Mr. How- land, of New York, was engaged by W. K. Kellogg as: publicity manager. He came to the great establshment founded by Mr. Kellogg on a five year contract and proceeded to give the in- stitution the best he had to offer. He was a dressy chap and always wore a plug hat and a Prince Albert coat. He never left his desk at night until he had completed the work he set out to ac- complish in the morning. He never watched the clock and frequently re- mained in his office until midnight. He was always at his desk at 10 o'clock in the morning. Mr. Kellogg made it a rule to be at his desk iat 9 o’clock and the plug hat and 10 o’clock appearance both annoyed him. He once said as much to Mr, Howland, who resented the suggestion. One word led to an- other and a few moments later Mr. Hlowland walked out of the office with a check which represented his salary for the unexpired portion of his five He also took with him $2,000 stock in the company, for which he had paid $3,000. Mr. Kellogg asked him ito resell the stock to the corpora- tion, which he declined to do. He kept it as long as he lived and now his widow enjoys the income she receives from it. Its market value, including the stock dividends paid in the mean- time, is now $140,000. Later Mr. Kel- logg and ‘Mr. Howland became very good friends—a relation which was severed only by the untimely death of the latter. year contract. A Grand Rapids man ‘recently called at ‘the office of a local building and loan association and announced his de- sire to draw out $5,000 he had on de- posit with the organization, bearing 4 per cent. interest. He was assured of the safety of his investment, but could not be swerved from his determination so he Was given a check for $5,000. Two months went by, but ‘the check did not come back through the bank. The manager of the building and loan association called him up on the phone and asked him about the check. The man replied that the check was o.k. and the enquirer need give ithe matter no further concern; that the check was reposing quietly in jhis safety deposit box. I hear of many cases of diabetes which are being relieved and cured nowadays by the use of grape fruit and canned grape fruit juice made from the fruit highlands around Orlando and canned without sugar or any other preservative. J can give anyone interested the name of the brand and where it can be obtained. grown on the The labor unions have -long made the hourly wage a fetish, not to be touched ‘by the unholy hand of the em- ployer, “Cut down the hours of work whenever necessary,” they say, “but do not touch the hourly or daily scale established by the union.” ‘Nearly all the unions are beginning to see the handwriting on the wall and are gradually receding from this position. The iron-clad scale of the moulders is the latest instance. They have here- tofore held the scale at $6.75 per day. Now the National founders union has authorized their henchmen to work for $5.50 per day if necessary to hold their jobs. This surrender is probably due to the fact that machines are rapidly taking the place of hand moulders, so that the number of union moulders now employed is only a bagatelle com- pared to what was the case a few years ago. . Vermontville, Oct. 2—!What I have to say may not interest you and yet I think if you could be the means of bringing about a better profit to the retailers you would have their ever- lasting gratitude. Now I wish to speak of the excessive prices the tobacco dealers are charging for Prince Albert, Velvet, Sir Walter Raleigh— $1.53 per dozen. Now it is a fact, which cannot be disputed, that every dealer selling any of these brands at two tor 25 cents is losing money. The manutacturers say, “We don’t tell you what you must sell it for,’ but they encourage the sale at two for 25 cents. Even a dealer who gets a wholesaler’s discount cannot break even on a two tor 25 cents sale if he has to exceed a 12 per cent. selling cost or overhead. That's easy to be seen. His discount is immediately absorbed by his over- head and he still pays the $1.53. I am thinking if you could somehow stir up the State Grocers Association to this fact and have them register a protest maybe we could get the manufacturers to see the light. Is it worth a try? F. G. DeHart. I certainly think it is “worth a itry,” as Mr. DeHart expresses it. It is pretty hard for independent merchants to get the ear of the tobacco manufac- turer these days, because he is so bent on cultivating the patronage of the grocery chains and the drug chains that he has apparently overlooked the fact that the large percentage of his output is handled ‘by independent mer- chants, If our Michigan organization was so strong that it contained 10 per cent.—or even 5 per cent.—of the gro- cers in the State, it might be able to bring the manufacturers to time, but the apparent unwillingness of so many good merchants ‘to join forces with the ranks of organized effort prevents the officers from presenting a solid front to ‘the men who would be influenced only Ly mass opposition, In all this broad land of America there are, according to tthe Billboard, leading theatrical paper, only just two legitimate vaudeville houses. The re- mainder have been turned into. motion picture theaters or closed indefinitely. This is directly chargeable to the ac- tivities of the unions controlling the profession — not because of called strikes, but because the owners have discovered it to be unprofitable ito sup- ply this type of entertainment and, at the same time submit ito ithe exactions of this particular organization, It is but a repetition of recent experiences, all over the country. In some places they have insisted that motion picture houses should, for instance, employ and pay for orchestras, whether their ser- vices were essential or not, so they promptly ordered the annihilation of this particular industry and made an appeal to the public to support them. The public mostly hadn't heard about the row, hence turned out en masse to try and find out all about it, and have (Continued on page 23) 10 FINANCIAL Improved Business Conditions All Over Michigan. Automobile production during Sep- tember continued at a rate substantially below estimated replacement demand. Production of passenger cars and trucks in the United States and Canada in September, 1931 amounted to ap- proximately 160,000 as against 192,000 in August of this year. In September, 1930, the total units produced were 229,000, as against 234,000 in August of that year. The immediate outlook is for a con- tinued restriction in the rate of produc- tion until 1932 models are announced. There is some question at the present time regarding the date at which new models will be shown. The concensus of opinion is that no wide scale intro- duction of new models will be made before the New York automobile show in January, 1932. On this assumption, there is little hope for substantial pick- up in production levels for the balance of this year. Whereas it is too early to predict the rate of step-up in pro- duction after the turn of the year, it is probable that manufacturers will maintain rigid control over production and stocks of cars until they are able to estimate consumer demand. The present business outlook is such that leading manufacturers will prob- ably not go very far in making ex- penditures for the purpose of develop- | ing innovations in the design and con- struction of 1932 models, although some of the manufacturers, whose posi- tion has become less favorable during the past two years will undoubtedly make strenuous efforts not only to maintain their present position in the field but to regain part of the ground which they have lost. For the past month, there has been comparative stability in wholesale com- modity prices. For four weeks, Fish- er’s Index of Wholesale Commodity prices shows no change from the 68.9 level reached on August 28, 1931, al- though during last week, a fractional decline to 68.6 occurred. This reflect- ed Great Britain’s departure from the gold standard on September 21, 1931. Cotton and wheat have ‘been especially weak since that date. Whereas the immediate effect of a devaluation in the pound would be to depress all com- modities in terms of dollars, it is quite possible that the price of cotton and other commodities, which are used by Great Britain in the manufacture of goods for export, will not be ultimate- ly affected ‘by a decline in sterling. Such commodities, having been pro- cessed, will ultimately ‘be re-exported against payment in terms of other cur- rencies. Wholesale merchandising has also decreased in volume for retail establish- ments seem to have steadily reduced their inventories. Retail trade in dollar volume has declined somewhat, but estimates place the amount of this de- cline at only 5 to 15 per cent. below the levels of the same months of 1930, whereas retail prices have averaged nearly 20 per cent. under prices of a year ago. It appears, therefore, that the actual volume of sales at retail, that is, the number of articles exchang- ed, has increased. MICHIGAN TRADESMAN Some of the smaller manufacturing plants have been able to adapt them- selves ito changed conditions of demand readily and are experiencing saltisfac- tory business. In general, the output of manufactured commodities is the lowest it has been since April, 1922. The Federal Reserve Board’s index now stands at 80 per cent. of the 1923- 1925 average which compares with 91 per cent. a year ago. Agricultural production ithis year will about equal the ten-year average and will exceed last year’s output by near- ly 10 per cent. Farm prices are much lower now than they were a year ago, however. As of ‘September 15, the farm price index of the United States Department of Agriculture stood at 72 per cent. (August, 1909-July, 1914— 100) which compares with 111 on Sep- tentber 15, 1930, a decline of nearly 35 per cent. In the securities markets, many stocks are now selling at the highest vields at. which they have sold for a considerable period. ‘There is likewise some improvement in ithe yield on bonds. This constant increase in the yields on common stocks makes the dollar more and more valuable as a unit of investment. A development of some importance during the past ten days has been a loss of over ia quarter of a billion dol- lars in gold to ‘European countries by “ear-marking”’ and actual shipments. This situation has probably been brought about in part by the sale of the securities for foreign account in our local markets, thus establishing credit balances against which gold may be drawn. A full understanding of this recent trend leads one to ‘the conclu- sion that it is highly constructive. It is generally agreed among ‘bankers and economists that the present world-wide distress arises in part from mal-distri- bution in the world’s supply of gold. Undoubtedly a continued withdrawal of gold, coupled with substanitial in- creases in our Government debt, would eventually increase money rates to some extent. The amount of gold which may be withdrawn without any substantial effect on interest rates, however, is substantially in excess of the amount so far involved. It is quite probable, in fact, that as much as a billion dollars of the five billion dollars of gold held in this country could be withdrawn without any appreciable tightening of money conditions. Returns of our questionnaire from various sections of ‘Michigan indicating business conditions in these areas as of September 15 and the outlook for busi- ness in the near future may be sum- marized as follows: ‘Manufacturing ac- tivity in Southeastern ‘Michigan de- clined to comparatively low levels, the only exception being the city of Adrian where a slight improvement is report- ed. With regard to the outlook in the near future, six reports of ithe twelve received from this area indicate an in- crease in manufacturing activity. No change is indicated by the other six. Flint, Jiackson, Saginaw and Port Huron are among tthe cities where im- provement in manufacturing is expect- ed. Iit should be noted ithat these are the key cities as far as a renewal of automobile output is concerned, since many parts and accessory plants are located there. No such unanimity of opinion is expressed with regard to employment conditions, present and future, in this part of the State. The majority of reports indicate employ- ment as slightly less than it was a year ago and only two, Jackson and Adrian, show improvement. Further, the num- ber which indicate possible improve- ment and those which indicate decreas- ing employment are about equally divided, Like employment, retail trade in the Southeastern area is below the levels of a year ago in the majority of cities. Unlike employment, eight of the twelve reports indicate an improved outlook for retail trade in the mear future. Building activity has continued at levels well below levels of a year ago and little change is expected this fall. Farming conditions in ithe Saginaw bay area are good and a similar favor- able report comes from the farming communities surrounding Jackson and Adrian. The present condition of manufac- turing enterprise in Southwestern US HELP YOU SOLVE YOUR INVESTMENT PROBLEMS — PHONE 4774 — EITER, ( URTIS& ETTER Investment Bankers and Brokers Grand Rapids Muskegon October 7, 1931 Michigan seems to be less satisfactory than in the Southeastern area, The near-term outlook also appears less favorable. Grand Rapids is the bright spot of this area. Manufacturing ac tivity in this city is at about the level of a year ago, and an increase is ex- pected over the next few weeks. Em- ployment, likewise, is at September, 1930 levels and is increasing. Retail sales are above what they were a year ago and further improvement is fore- cast. Collections in Grand Rapids are better than in most of the larger cities ¥ West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services .. . OLD KENT BANK 2 Downtown Offices 12 Community Offiices z om MW-S.c7/ am G Investment Bankers it Change of Corporate Name == Fenton, Davis & Boyle OTOL TETO TTT TTA TCO TTT TOE Tt Mid ~ We'st Securities Corporation Investment Bankers DETROIT GRAND RAPIDS Phone 4212 ; Jum HANGNOULORDDOUOOOUOURDOOQAUNDADHAROGDDDOAUADNDONDONDRARUGHDONDURONUANUGDNUDINDDDOALUODAULUARRERDDODADDODLORUARURUODDEDDDOOUOGORORDRODDNDINOROREVON a GRAND RAPIDS 507 Grand Rapids Trust Bldg. 81201 LAGEISTERT SCO" Investment Bankers MUSKEGON 613 Hackley Union Bldg. 25749 October 7, 1931 which reported. The Benton ‘Harbor area fruit crop has been very sattisfac- tory, but prices have been low. This is also true of other crops in this area and throughout the State. Northern ‘Michigan business has in general ‘become very dull. Farming conditions in the vicinity of Gaylord, Grayling, ‘Harrison and ‘Manistee are reported good, however, and this may be reflected later in retail trade. Ralph E, Badger, Vice-President, Carl F. Behrens, Economist, Union Guardian Trust Co. — +> Gold Shortage Not Likely in This Country, The very large loss of gold last week has directed the attention of the finan- cial community to a problem which it has been possible to ignore for some time, This is the question of the amount of gold which we can export without having to restrict credit. So far the loss has amounted to a little less than $200,000,000. Most of this has merely been “earmarked” for foreign account, but from the point of view of our credit structure this has had the same effect as would the ac- tual export of gold. Compared with our total gold hold- ings, which a few weeks ago rose to above $5,000,000,000, the amount of the loss is relatively insignificant. Never- theless, when it is remembered that the whole loss has taken place in one week and that it may ‘be merely the begin- ning of a movement which will con- tinue for a considerable period it will be recognized that it is not too early to begin formulating policies for handling our gold supply. It is not possible to tell with exact- ness the amount of gold- which could be exported from this country without catlisng some credit stringency. The estimates of the volume of “free gold,” that is gold held by the Reserve Sys- tem in excess of legal requirements, have only an academic relation to the question. This is because the volume of so- called “free gold” is dependent upon two variables which can be controlled to a substantial degree by the Reserve System. The first of these is the amount of commercial paper available as security for Federal Reserve notes outstanding. This paper consists of both rediscounts and bills ‘bought in the open market, Last week the total of these two items was $553,000,000. If this amount increased, as it almost certainly would if the gold export continues, it could be pledged for the Federal Reserve notes up to 60 per cent. of such notes outstanding. This, of course, would increase the amount of “free gold.” ‘The second important variable affect- ing the amount of “free gold” is the volume of gold certificates in circula- tion. At present this is almost $1,000,- 000,000. Back of these notes now is an equal amount of gold bullion. If neces- sary, however, Federal Reserve notes could be substituted for the gold cer- tificates, ‘Such a process, since the Federal Reserve notes need have only 40 per cent. gold backing, would re- lease approximately $600,000,000 of gold. These variables, as stated above, make all estimates as to the amount of MICHIGAN TRADESMAN gold which could be exported without causing us diffculty no more than guesses. ‘On the basis of present fig- ures for gold holdings, rediscounts, etc., nevertheless, it appears that we could lose well over $1,000,000,000 of gold be- fore our credit system need be ma- terially affected. In addition we could lose still more before we should be embarrassed to the slightest degree. The present flow of gold out of the country, therefore, should not be viewed with anxiety. Rather, it should be interpreted as the correction of one of the unfortunate re- sults of past banking, financial and trade policies. Ralph West Robey. [Copyrighted, 1931.] ——_+-+—____ Option Trading. In the above group are the so-called “puts”, “calls”, “spreads” and “sitrad- dles” this type of trading is based on the principle that someone will give options for a stock for a short period of time for a certain amount of money. If the option ‘becomes valuable, it offers an excellent medium of profit. If not, the amount paid for ithe option is lost. The seller of the option is usually a firm who specializes an this kind of business. The maker is the firm who stands ready to carry through the con- tract. ‘The holder purchases ‘the option and makes his demand on the maker to complete the contract. Puts. The ‘put” is the commonest type of option trading and calls for an agree- ment through which the maker con- tracts ‘to receive, if desired on the part of the holder, a certain amount of stock at a price at a specified time for which the holder pays a certain price. If the trader, for example, believes that Steel is going to sell lower but he does not have the capital available to sell the stock short but is willing ito risk a small amount of money, he buys a 30 day put on ‘Steel at 10 poinitts down from the then present market. If at any itime within 30 days ‘Steel sells lower, he can deliver to the put maker 100 shares of ‘Steel at the specified price which was 10 points lower than at the time he purchased the put. In other words, if the put was purchased at 100 and Steel sold at 75, he delivers to the maker 100 shares of Steel at 90 or a profit of $1,500 less the cost of the put which was probably $100. If the stock had gone up, the holder of the option would not have to deliver and would only have lost the cost of the put. Of course, more profit would have been made on an actual short sale, but this would have required more capital, Also, if Steel had gone up in- stead of down his losses would have been very much larger than the cost of the put. It is a type of trading which is done by experienced ttraders, al- though it is not recommended to the average investor. Jay H. Petter. ——-~> -o As an experiment the Post Office Department is ordering 50,000 pounds of cotton twine to be used as a sub- stitute for jute. This is not merely an economic measure, it is an effort to utilize American-grown cotton. The Post Office could use six thousand bales a year and its example would en- courage private industry to use cotton twine whenever it is found practicable. TO I OT OT I TT TT TO TT GT I GT GT GT GT GT GT GT GT Ally Your Business with a bank that will help you, in every way, to take advantage of the opportunities which you enjoy here in Grand Rapids - - a city of diversified industries. THE GRAND RAPIDS SAVINGS BANK has been an essential factor in the develop- ment of Grand Rapids for over 61 YEARS, and its EXPERIENCED, PERSONAL SERVICE adds much to the value of a connection here. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices Pa ee ae ae ee ee ee ee Se ee ee ae ee GRAND RAPIDS NATIONAL BANK Established 1860 Incorporated 1865 Nine Community Offices GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank 12 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—William Schultz, Ann Arbor. First Vice-President—Paul ‘Schmidt, Lansing. Second Vice-President—A. Bathke, Pe- toskey. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Walter Loefler, Saginaw; John Lurie, Detroit; Clayton F. Spaulding, Battle Creek; Ward Newman, Pontiac. “My Worst Troubles Never Happened” Food retailers were worried a year or so ago about pre-packaged fresh meat and what changes might intervene through the handling thereof. Now I get word that the idea has gone blooey—completely. The people who started it in New York and the Mid- west have discontinued, gone out of business and are reported as not now being even heard of. So we are re- minded of the philosopher who reflected that his worst troubles had been those of anticipation. Which might have been expected if we had thought carefully of how con- servative our foods habits really are. Consider how most of us look with suspicion and distaste on pre-cut chops, steaks and other items; how we want ours specially cut, even ata higher cost. Restaurant men know that the popu- lar foods, such as are really staple, comprise about twelve items. Within that dozen most of their orders fall. Far be it from any of us to discour- age enterprise or do anything to stay the wheels of progress, but such factors count just the same. Consider how long mechanical refrigeration has been on the market and note the trifling pro- portion of homes in which it is yet installed, tho it seems to be the most logical thing imaginable—convenient, economical of time, effort and food— about as fool proof as any contraption we have. And yet the ice industry when it awakened to the fact that its business was. perceptibly slipping was able to reconstruct the old clientele and un- cover a lot of new users by using the simple slogan: ‘A cake of ice needs no mechanic.” Now we have before us frosted foods and wonder how they will work out. Is that a fortunate designation? Maybe it is. Nobody can tell how human psy- chology will react to any name. I have heard prominent merchants kick vigor- ously against such a name as Seald- sweet because they, personally, found it difficult to articulate; but surely that is a successful trade name. But “frosted” is associated with a condition which always has preceded rapid spoilage. Food that has been frosted had to be thawed. Flavor was impaired—except in rare cases such as fresh parsnips—or ruined altogether, and use must be prompt after thawing. Now we are told—probably on the highest scientific authority—that latest “quick-freezing” at temperatures un- attainable outside a laboratory until re- cently avoids all damage to fiber or flavor, conserves all virtues on about an ideal plane. So nobody can tell how things will work out. But we can be certain that changes will not come so rapidly that wakeful men cannot re- sire ens rienrertteth et R ASEAAASASRB INU A EIR ITS REE GE EE ES IAL MICHIGAN TRADESMAN adjust their business to meet them in time. So let’s be wakeful but not necessar- ily excitable. London, a city so ancient that no man knows anything about the date of its founding, is conservative, but far from sleepy. Seven years ago I was impressed with the fact that London wholesale grocers handled many staple products in bulk, unbranded. There were few items under house brands. Now, in 1931, there were more house brands in evidence, but the houses were not too enthusiastic about them. One buyer in James Travers & Sons house, which is one of the two biggest in London, expressed doubt as to the value of jobbers’ brands. “If a grocer were to stock all the good brands offered,” he said, “he’d be over- loaded at once.” There is a familiar ring to that, al- though it is seldom a jobbers speaks so. frankly. But what does that indicate? This: That the grocer who plans to be a true purchasing agent for his clientele can never abdicate his job. He must be the final judge of character and quality. He cannot accept the judg- ment of any seller for any line. He will soon learn that certain jobbers of their own house brands are high grade and reliable, and he will lean toward such houses, but his own careful judgment must intervene in his selection if he is to build and maintain his business. Real competition is in character, not primarily in price. National Grocers Bulletin now costs $2 per year. It is worth the price— more so than it was worth $1 a few years ago. My impression is that its subscription list will expand, in large measure precisely because of the higher price. Again referring to private, or house brands, I note Father Edgar, factotum for forty years of the Frankford Gro- cers Association, says: “A lot of pri- vate label propositions put across under the guise of voluntary chains are sure winners for the chain store. The over- head of selling expense puts those goods at so high a cost that the con- sumer is convinced the grocer is a highway robber, and the chains get the business. Quality with a pretty label is a talking point, but when price is exhorbitant, Mrs. Consumer fails to be convinced.” Edgar also says: “Co-operation is as sound as its management, no more, no less. Practical co-operation in the purchase and distribution of merchan- dise (at wholesale) is not sound and cannot grow if the overhead is in ex- cess of 5 per cent. In fact, the chance for success is slight unless the over- head is under 4 per cent.” Edgar’s feet are always on the solid ground of fact. He knows what he talks about. Having been with Frank- ford all his business life, knowing the ins and outs of holding together a group of grocers and building a com- pact, cohesive membership of 1800 into a machine that works as a unit, he is not fooled much by imaginings or vain pleadings. He says nothing about what (Continued on page 23) October 7, 1931 CANDY WEEK OCTOBER 11TH TO 17TH SWEETEST DAY OCT. 17th Prepare now for this NATION wide event. Window Trims and Special Sales will prove profitable. LET US HELP YOU National carts cern. PUTNAM EACTOR Grand Rapids, Michigan “ NTS Rae D fh ry 7 Self-Rising yy PANCAKEFLOUR ® AND BUCKWHEAT COMPOUND le PATE : Made and guaranteed by Ea re} VALLEY CITY MILLING COMPANY 177) On "a Grand Rapids, Michigan Ce; {eo Rademaker-Dooge Grocer Co... Distributors Fremont Sweet Peas Miss Michigan Ex Stand Cut Wax Beans Miss Michigan Ex Stand Cut Green Beans Miss Michigan Sweet Peas Miss Michigan Early June Peas Above all packed by Fremont Canning Co. ne ee en Profitable repeat patronage Build up your list of six-can and twelve- can buyers of fancy fie brand HT you know an vegetables and fruits. Push Hart Brand! W. R. ROACH & CO. Offices Grand Rapids, Mich. General ee > ai —® we > a ls! October 7, 1931 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E P. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Better Off If Your Neighbor Knows His Trade. Most meat dealers have come around to the idea that education in modern methods of merchandising is a good thing for their business. Few of them realize, however, that it is to their ad- vantage to have their competitors edu- cated. Many of them, in fact, would laugh at you if you suggested it. Yet this is actually the case. To see this clearly, it is necessary to realize first of all the full importance of competition—a thing that it should not be hard in these days to do. ‘How many decisions do you make that are not based, to some extent at least, on what your competitor is do- ing, or on what you think he is going to do? ‘When you buy, are you guided entirely by what you think you should pay for a certain article, or do you consider how much you will have to pay to beat competition in buying, and how much you can pay and still beat competition in selling? Are the sal- aries you pay to meat cutters and clerks exactly what you think you should pay, or are they what your competitors make you pay? Whether you like it or not, you are always more or less at the mercy of your competitors. You can refuse to follow their policies and to match their prices—and often this is the wisest course to pursue—but you can’t ignore them. i This, as economists have always told us, is as it should be. Competition is the life of trade, bringing about im- provement in merchandising methods for the ultimate benefit of the consum- er. However, it makes a lot of differ- ence to you what kind of competition you have and how you handle it. If your competitor is intelligent—if he knows what it costs him to operate, and that misrepresentation will work to his own disadvantage in the long run, and a few other things that good meat dealers take for granted—then your battle with him will be purely one of merchandising skill and strictly accord- ing to the rules, If your competitor does not know what his overhead is or how much he has to mark up his meat to get a profit, and if he thinks he can hold customers by selling medium beef for prime, then you are up against something very much like an earthquake — without rhyme or reason, unpredictable and im- possible to do very much about. It is true that such a competitor will ruin himself in the long run, but in the meantime he may still do you a con- siderable amount of harm. ‘Worse still, there are usually plenty more like him to take his place when the finds that his ship has sunk. The only thing a real meat dealer can do with competition like this, when he is actually up against it, is nothing at all. He can only sell good meat, without misrepresentation and at a fair profit and wait for his customers to come back after trying his competitor and finding him wanting, or perhaps MICHIGAN TRADESMAN 13 after taking whatever the will give them for nothing as long as he lasts, How much better it would be, though, if the lunatic type of com- petitor knew something about the meat business in the first place and was able to predict whether certain tactics and certain prices would yield him a profit. Many such competitors, if they knew more about the business, would not get into it. When looked at from this angle, it becomes apparent that education is im- portant, even for a competitor. ———_> ++ Saginaw Grocers Propose To Favor Michigan Products. Saginaw grocers and meat dealers went on record Monday night as favor- ing a sales promotional campaign to encourage the purchase of “Michigan Products by ‘Michigan People.” Agricultural relief was envisioned in the successful culmination of such a campaign, according to Frank Marxer, president of the Retail Grocers and Meat Dealers’ Association. Attending Monday night’s meeting were mem- bers of the Meat Dealers’ Protective Association, Mr. Marxer pointed out how Wis- consin and New York had each created a tremendous demand for dairy prod- ucts simply through judicious legisla- tion and advertising, There is no rea- son why Michigan could not attain a similar plane in this industry, Mr. Marxer said. “Everyone knows that if the people of Michigan would use beet sugar manufactured in the plants around the State there would ‘be enough business to make this industry profitable and provide additional employment,” Mr. Marxer said. “Besides, it would per- mit an increase in the sugar beet acre- age and add to agricultural revenues. The same holds true with ‘Michigan fruits and vegetables, for just as soon as the buying public insists on Michi- gan canned articles, the farmers and the canners will benefit proportion- ately.” William J. Biles, Saginaw grain broker, spoke on ‘the problem of dis- tributing Michigan’s wheat crop. He pointed out that Michigan wheat is the equal of that grown anywhere in the world and urged that a campaign be carried on to encourage the sale in the stores of the State of flour manufac- tured in Michigan from Michigan wheat. The promotional campaign is part of a Statewide movement that is being conducted by all independent mer- chants, Mr, Marxer said. Members of the Association voted to close their stores on Armistice day. + —_ 2» +> 2» __ Something in a Name. A bootblack was puffing away at a cigar when a patron, to have a little fun at the boy’s expense, asked him if he always smoked cigars. “Ves, sir, pretty often,’ answered the boy. “What smoke?” “ ‘Robinson Crusoe,’ sir.” He whose shoes were being shined pondered a little. “I never heard of that brand,” he admitted. “It's a name I’ve given ’em myself,” announced the boy. “You see, Guv’nor, Old Crusoe wsa a castaway.” brand do you generally WUELLERS SAME QUALITY—SAME WEIGHTS —AT FAIR PRICES There has been no cheapening of the quality of MUELLER’S PRODUCTS in an effort to meet a supposed demand for lower priced goods—nor are we putting out any slack-filled packages. We think too much of our reputation for quality and fair values—an asset entirely to valuable to lose. Furthermore, we do not believe that any successful business was ever built on a low quality or ‘‘price’ merchandise. You can offer MUBLLER MACARONI PROD- UCTS to your customers with the assurance that they are guaranteed in every way. They are made from the highest grade materials, in a factory that has no superior in cleanliness and perfect order—and only MUELLER’S ex- clusive method of manufacture can produce MUELLER’S Quality. A few packages of Mueller’s Products dis- played on your counter will materially increase your sales of these products as well as other items used in preparing various Macaroni recipes. C. F. MUELLER COMPANY Jersey City New Jersey 4cB oz. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA, PIDS., MICHIGAN GRIDDLES _ BUN STEAMERS — Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mgr. URNS VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cranberries, Grapefruit, “Yellow Kid” Bananas, Oranges, Onions, Fresh Green Vegetables, etc. Leading o—_ = have POSTMA’S RUSK as they are in Demand in all Seasons Fresh Daily || | POSTMA BISCUIT CO. GRAND RAPIDS. MICHIGAN a TS Relea A lag TE Lalo Cg | i > i Rusk Bakers Since 1882 14 HARDWARE Michigan Retail ‘Hardware Association. President—Waldo Bruske, Saginaw. Vice-Pres.—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. The Problem of the Second Hand Stove. The retailing of heaters and ranges would be an easier proposition if the hardware dealer did not have the sec- ond hand stove to consider. In prob- ably a majority of cases the stove prospect has an old stove he wants to trade in, What to do about this trade is one of the dealer’s perplexing prob- lems. He can, of course, refuse to take the old stove in trade. The question re- mains, “Is such a refusal the wisest course?” For one thing, taking the old stove in trade gives the dealer a sub- stantial leverage. It makes it easier for him to sell the new stove. If he refuses outright to trade, the prospect may go elsewhere in search of a dealer more accommodating; or he may de- cide to get along with the old stove for another year. Or, seeing that he is not going to get any allowance for the old stove anyway, he may decide to buy the mail order product which appears to offer him as good value for a lower price. Taking the old stove in trade has its disadvantages; but it also has some ad- vantages, The policy to pursue must be pretty well dictated by the retailer’s own situation; and partly by his abil- ity or inability to find a satisfactory outlet for his second-hand stoves. In one town of 3,500 people where the trade was partly rural the dealers refused to handle second hand stoves. They stressed quality in their product, and made pretty good sales. To the proposition, “Won’t you allow some- thing for the old trade?” they returned, blandly enough, ‘“‘Why not sell it your- self?” The outcome was that the prospects went to the second hand dealers. ‘The second hand dealers ‘bought the old stoves. They saw that the town con- tained an element of factory workers who could buy high priced stoves. The time came, indeed, when the second hand dealers, instead of waiting for the old stoves to come to them, went out and bought them. The old stoves were polished, cleaned up a little, and re- sold at a handsome profit to the for- eign factory workers. Except for the polishing, nothing was done to put them in proper shape; and the im- pecunious folk paid a high price for a mighty poor stove. Every small town dealer is familiar with the difficulties experienced in sell- ing stoves to country customers, And the desire of the country customer to get a high trade-in allowance for his old stove is one of the major difficul- ties. In the larger community the second hand dealer offers an outlet for the prospect to’sell his old stove. There are, too, good chances of the prospect selling direct to some purchaser and making a better deal than the hard- ware dealer could give him. But the country customer has no such facilities for getting rid of his old stove. And the farmer, and the farmer’s wife, in- sist on getting rid of the old stove be- fore they purchase the new one. MICHIGAN TRADESMAN A good many small town dealers have allowed trade-ins and, using their brains, have found the second hand stove worth while. One such dealer thus detailed his experiences: “I have no trouble disposing of the second hand stoves | take in part pay- ment. There is some trouble handling the older models but the demand is good. I have made a good deal of money out of this kind of business. “Now, here’s an example of how it works out. Six years ago [I sold a range to a farmer. This year he came in and wanted a bigger and more elab- orate range. He also wanted me to take that old range in part payment. I looked the old range over. ‘I'll allow you $10 for it,’ I said. That suited the farmer, He gave me the balance in cash. “T still had the second hand range to dispose of, I got a new grate for it, and did one or two little things to it. All told, the material and work cost me about $2. Then [ re-sold it for $17. So I made two profits out of that deal; and it was all cash business. More than that, when the purchaser of the second hand range is in the mar- ket for a new one, he’ll be pretty sure to come to me, “T just came in from calling on a farmer. He wanted a new range. But he had a double trade he wanted to make. He wanted to trade in, not mere- ly an old range, but a Quebec heater. I’m taking them both. Right now I know where [ can place them both at a fair price. It is merely a matter of overhauling and delivering them. I'll get cash for one, half cash and half time for the other, and cash for the balance on the new range. [’ll make a fair profit on all three, even if the small credit item goes bad, which it won't.” The shrewd, wideawake dealer can quite often make a fair profit on the trade-in stove. But to make that profit he must be a keen buyer and a good salesman. A great deal depends on first getting the prospect to keenly want the new range. ‘Sell him thor- oughly on that. If he wants the new range, he will usually not haggle on the allowance for the old one, That allowance must be ‘based on the actual value of the old range. It is easy, but a sad mistake, to allow too much; and if the business is to be handled to ad- vantage, the dealer must make an al- lowance that leaves a fair margin after the stove is put in shape and re-sold. This requires knowing your stove; be- ing able, almost at a glance, to size up its condition, the repairs needed, the cost of repairs and reconditioning, and the probable re-sale price. “Occasionally the dealer will lose money on a second-hand stove. Oc- casionally he will be asked to accept an old stove that has no salvage value whatever. There is a certain element of risk involved: which makees it all the more essential that the bulk of the trade-ins be on an allowance basis that leaves room for a fair profit. A dealer in a town of 8,000 people stresses the importance of knowing beforehand the likely market for old stoves, “You can know your stoves and esti- mate their probable re-sale value,” he said, “but that’s by no means all. You must know where to re-sell. “IT know my ground, From the very start I’ve been systematically market- ing second hand heaters and ranges. I put them in the best possible shape. So, after a good many years, my public knows that anything I sell is exactly as described. “A customer comes in to buy a range at, say, $50. On a cash deal it is $46, say. On the other hand, if an old stove is offered in part payment, the allowance, from $5 to $15 ,is de- ducted from the time price, whether or not the balance is paid in cash. “When |] deliver the new range, I bring in the old one. It goes at once to the back shop, and is immediately cleaned and repaired. Then, when some later customer objects to the high price asked for a new range, | men- tion that I have some good second hand rangese in stock. I take him to see the old model, [ tell him frankly that it is a second hand range which has been overhauled; that if it does not give complete satisfaction I'll take it back and make full allowance on a new range. “T haven’t had half a dozen cases of these ranges being returned with com- plaints; ‘but I’ve had a good many cases where, after a spell of satisfaction the purchaser came in and wanted the new model. Then [I would make a new trade. On the other hand, I’ve had a lot of customers come in and ask to see the second hand line. They say, ‘Mrs, So-and-/So got one from you, and she was telling me how well it worked and how easy it was to operate.’ I couldn’t get that kind of advertisement, though, if I didn’t take the precaution to put every second hand stove in A-1 shape. And, in re-selling, I take the added precaution to under-praise rath- er than over-praise them. The thing that clinches the sale with the purchas- er is the fact that he is running no risk; that if the second hand range is satisfactory he is getting service at a moderate price, and if it isn’t, he can get his money all back on the new range that he is secretly hankering to buy. “You'd think, perhaps, that these second hand stoves cut into the sale of new stoves. They don’t. The sec- ond hand stove displaces a_ possible low price range that wouldn’t give sat- isfaction. ‘Some dealers carry a qual- ity line and a low priced line to offer October 7, 1931 as an alternative to tightdfisted cus- tomers, JI find that a good line of second hand heaters and ranges serves the same purpose and serves it far bet- ter, from my point of view. The sec- ond hand article helps to sell the qual- ity range or heater I’m featuring. It appeals to the customer who feels he cannot afford the high priced article; or to the customer who expects ulti- mately to buy the better article and meanwhile wants to set up housekeep- ing with the minimum of outlay. The later business of these people is assur- ed by my promise of an allowance on the old range or heater if a new one is bought; and a full allowance if it is bought within a certain specified time.” It is a good policy to be constantly on the lookout for prospects for sec- ond hand ranges and heaters. Of course a proportion of your regular stove prospects may purchase the sec- ond hand article. But there are numer- ous prospects where the quality line could never be sold. One dealer in a lake town makes a pretty good thing out of selling second hand ranges for summer cottages. Then in every com- munity there are people who feel they cannot afford the high quality article but will pay a fair price for a depend- able second hand stove, particularly if it is made to look like new. The deal- er has to know his field, get a line on prospects, and go after them sys- tematically. Victor Lauriston. —_—_—_ r+ >—___ Twinkle Twinkle Little Star. Majestic yet mysterious thing Night-shining, ’till the sight There keeps me more a wondering Whence comes your twinkling light And it you truly are a world Or will, in time one, be After up yonder you have whirled Far past your infancy. What meaneth this! You had a birth; In ages will you grow To be sedate like this old earth And not keep shining so? Or do you cherish really fears Of some unmeasured space There getting wrecked by other spheres For being out of place. I know we call you just ‘‘a star’ Whose home is up on high But will you tell me what stars are— Like people do they die? Or live forever, on and on Till ages hence will see You brighter shine, than you have shone In some great galaxy. Perhaps, you are a heavenly lamp As lighteth here a street, Guiding the nebulae to camp Where all the stars shall meet Far, far, in space; where spaces wait On others yet unknown But leading on beyond that gate Where stars become a throne. Charles A. Heath. —_—__* - Believe to achieve. Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN se . Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE & acaaustesiagecontt October 7, 1931 MICHIGAN TRADESMAN 15 DRY GOODS Michigan Retail Dry Goods Association. President — Geo. E. Martin, Benton Harbor. First Vice-President —J. T. Milliken, Traverse City. Second Vice-President—George C. Pratt, Grand Rapids. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason BE. Hammond, Lansing. Picturesque But Permissible. With these velvet dresses as an in- spiration you may go romantic in your whole costume if you want to and still be in good taste. The lines of your hat may dip and swirl and swoop off your head and a great plaque of cock feathers may be perched off the back of it. Yes, your chic will be quite legitimate if you let your hats go pic- turesque with clothes like these, very formal afternoon and informal dinner dresses of velvet—but it’s so obvious. By far the most charming kind of hat to wear with them is the ridiculous little thing, shaped like a plastic pan- cake, at its best when made in panne velvet. It doesn’t make any attempt at covering the head; it merely perch- es in a seemingly precarious manner on one side, the front of it swerving down over one eye (just as though there were enough of it so that it could afford such extravagance of move- ment). And it always takes the time and space for one dramatic gesture—a slim shoot of it winging up off the side of the head, or tucks in the back that curl into a sudden, smooth loop, or a slim ring of ‘braided fabric clinging to one side of the head. You have to be immensely careful of the way your hair looks when you wear a hat like this. Keep the waves sharp and clearly defined. Brush up the hair that is lengthened into one sausage roll at the ‘back—get it up and off the nape of your neck. That is the new feeling in coiffures. Sometimes it will look better when done in a double roll— the lower one right at the hair-line, the upper one just above it. —_~+++—___ Pearls Shine in Reflected Glory. This is definitely a season of pearls. They are more important this year than tthey have been in a very long time. The reason is obvious—velvet. Whenever velvet steps up into the limelight and becomes “head man” of the fabrics, as it is doing this season, pearls follow right along and shine in reflected glory. They are lovely this year. You wear them rather small and in several strands—three, four, five, or even more —graduated, of course, with one strand a little longer than the one before it. It is an almost universal smartness now to have the clasp of a necklace at the left side of the neck instead of the back, the ends caught together there. Often a corresponding ornament bal- ances the right side of the neck as well, Usually they are in rhinestones—some- times alone, sometimes combined with colored stones. An amusing clasp is a big hook and eye in rhinestones. ‘Clasps on inexpensive necklaces are practically invisible. If they are not hidden away inside a bead or some- thing, they may ‘be gold-rimmed and fringed with a circle of tiny beads. But praise fortune and good taste, while they are inexpensive they are never gaudy or cut-glass-looking—they are always inconspicuous. Another great success in the jewelry mode this season is the ‘enormous decolletage clip. ‘This is a good hand- ful, angularly shaped, of rhinestones and colored stones and is usually worn at the point of the decolletage in back. —N. Y. Times. > +> Demand For Better Wallpaper. Current demand in the wallpaper field shows a decided trend away from numbers retailing below 50 cents. The tendency, which is the reverse of that in other lines, is believed due to the fact that users of the cheaper grades have withdrawn from the market be- cause of the depression and are being replaced: by a group of new consumers in the higher price field. Domestic producers report that numbers selling from 50 cents to $1.50 a roll are more active this season than in any similar period in the last four years. Cheaper papers are selling below the 1930 vol- ume, Tihe same trend is noticeable in imports of foreign papers. Although the volume has declined on an average of 50 per cent, this year, the value of such importations ‘dropped only 25 to 30 per cent. —_++.—__ Fine Jewelry Outlook Improves. With the approach of the formal and holiday season, the outlook for fine jewelry is assuming a better aspect than in recent months, Tihe size of actual business placed is still restricted, but enquiries are reaching dealers in somewhat larger number. Any mark- ed change in the stock market situa- tion would have the result of translat- ing these enquiries into definite orders, it was asserted. \Star sapphires, fine emeralds and diamonds of medium carat size are outstanding. ‘Stocks in the hands of both retailers and whole- salers are the lowest in more than fifteen years and the trade is held so well liquidated that it will respond quickly to initial signs of business im- provement. ——> + >—__ Cut Prices on Bronze Gift Ware. New low prices for solid bronze desk ornaments, ash trays and other gift wares will be announced soon by man- ufacturers who are now preparing their lines for ‘Christmas trade, ‘The drop in prices will be noticeable in small items as well as in the more elaborate pieces. Ash trays and ornaments which formerly sold for $2.50 and $3 will be priced at $1 and corresponding cuts will be made in the more expensive goods, it was said. There has been little demand for bronze products so far this Fall, but producers expect the call to start early next month, when the first of the holiday purchasing gets under way. ————_»+ + Low Prices Disturb Tie Trade. The neckwear trade was consider- ably disturbed last week over the offer- ing of a large selection of mogador ties at 65 cents by one of the leading men’s wear houses, asserting that it was “breaking the market.” The chain in question, however, was reported to have purchased these ties at $4.60 a dozen, in comparison with a quotation last year of $7.50, and consequently to have taken a normal mark-up on the goods. An official of the house re- ported that a record-breaking response was received on the promotion, bring- ing the total for the furnishings di- vision to very satisfactory ‘figures, al- though clothing sales lagged during the week, —_~+ + >—__ Orders For Children’s Shoes Heavy. Reorders on boys’ and misses’ shoes, following consumer purchases _ for school openings, combined with heav- ier commitments for men’s and wo- men’s styles, are responsible for a gain in activity during the week, manufac- turers report. The creation of funds throughout the country for the pur- chases of footwear for children has contributed to ‘the expansion of busi- ness. Orders for women’s styles con- tinue to run well ahead of men’s num- bers, and where the latter have shown some declines recently, the former have held up well. Despite the recent sharp drop in hide quotations, shoe prices continue firm. ——— Men’s Wear Activity Starts Up. The cool weather brought the first signs of any widespread activity to men’s wear stores, retailers say. Most of the department stores which were promoting anniversary sales report -that their men’s wear departments are more unsatisfactory than other branch- es, attributing the showing, however, to the warm weather. Men’s wear stores were somewhat critical of the department stores’ sales, feeling that such promotions, coming shortly after the close of the regular Summer clear- ance events, unsettled tthe price situa- tion and prevented the pushing of Fall merchandise at regular prices. —_+~-. To Push Homeware Promotions. Reports that several retail establish- ments holding homeware sales this month are considerably behind last year in both dollar and unit volume are current in wholesale circles, The re- ports lent color to predictions ‘that the stores will redouble sales efforts this month in an attempt to make up for earlier deficiencies. One large depart- ment store, which abandoned plans for an extensive sale after the first few days proved discouraging, revived its original plans and will carry them through this week. The general opin- ion is that seasonable weather this week will bring a rush of consumer purchasing. —__~> +. Velvet Situation Still Strong. The demand for velvets continues exceptionally active and indications in the trade are that the vogue for this fabric will continue well into next month. The dress trade is still con- suming an unusually large yardage, a factor in the business done being the extensive use of velvets in dresses to retail at popular prices. Retailers are promoting the fabric in their yard goods departments and reports gener- ally indicate a gain in turnover as com- pared with last year. Some producers are making additions to their lines of heavier fabrics suitable for later season selling. ee Crockery Orders Up Sharply. A flurry of activity in the domestic and imported crockery and pottery markets drew comment from jobbers and manufacturers in the Eastern mar- ket this week. Cooler weather, with a corresponding increase in consumer in- terest in seasonal items, is held to ac- count for the sudden demand. Retailers, finding stocks reduced to a minimum, pressed sales agents for additional mer- chandise yesterday. The domestic pro- ducers who curtailed operations over the past few weeks, are finding it diffi- cult to fillorders promptly and delays in shipments and deliveries are looked for, —_+++____ Prices on Anklets Reduced. One of the largest Southern produc- ers of women’s and children’s anklets has effected reductions of 5 to 10 per cent. on Spring goods from the open- ing prices of about two months ago. Tihe cut is made possible by the drop in yarn prices in the last few weeks. Sales of such goods continue heavy and an active season is predicted. The same mill, in an effort to move stock goods, has reduced prices on irregulars, seconds and thirds of all types of hosiery 5 per cent. and received a good response, Production on regular mer- chandise is sold up for three months, the agents reported. —__—__+++___ Glove Orders Continue Active. Business in women’s gloves this week is fairly good, the merchandise escaping some of the lull which de- veloped in other lines because of the recent spell of hot weather. Retailers are rounding out their stocks and re- cently have given considerable atten- tion to fabric gloves in the popular price range. Leather gloves are in a strong market position, with available stocks only of limited size. Glace, suede and capeskin numbers are out- standing, Four and six button styles lead. Black and tthe new browns are the preferred shades. 1909 320 Houseman Bldg. 22 Years Losses Paid Promptly —- Saving 30% For FIRE and WINDSTORM Insurance THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 1931] Grand Rapids, Mich. 16 HOTEL DEPARTMENT Late News From Michigan Hotels and Landlords. Los Angeles, Oct. 3—William Green, head of the country’s labor organiza- tions thinks that “ithe working people were not allowed to participate in the advantages of large earnings,” imme- diately, during and after the world’s war, Let us take a look into this mat- ter. How about wages from 1910 to the time of these inflated conditions above mentioned? Just one illustration will suffice. ‘Carpenters went from $3 to as high as $10 per day, and other mechanics and wage earners in pro- portion. When the bubble burst, de- flation began in all directions—copper fell from 33 ito the present price of 7 cents, and likewise wheat, cotton, oil, rubber, live stock, fruits—practically all products from farm, factory and mine followed the same course. The inevit- able result was that in many cases cost of production was greater ‘than ithe proceeds from the sale of products, and in some instances the cost was greater than even the selling price of similar articles shipped here from abroad in spite of the tariff and cost of transpor- tation. Such a condition could only mean a shut down in many cases, a greatly decreased output in others and where continuance of operation was compulsory as in the case of farms, railroads, etc., a heavy loss had to be sustained. In the case of many cor- porations, over-capitalized or not, where. the cost of operation was greater than the value of the product, it was no longer a matter of decreased divi- dends, but rather one of meeting a deficit, even if the payroll schedules continued. It may be necessary, be- fore daylight appears, to reduce wages to some considerable extent, or at least dividing the time with the unemployed, but while reduced wages might be ad- justed to reduced costs of living, the artisan who assumed financial obliga- tions during the period of expansion, will find it a hardship indeed. But when Mr. Greene makes the claim that labor did not get a break during the days of expansion, he is certainly dis- pensing applesauce through his cha- peau, . The other day I took a trip to Las Vegas, Nevada, the door of the Boul- der Dam activities, where Uncle Sam's minions are “thicker than toads after a shower.” If any portion of the country was ever more wide-open prior to Volstead days, I certainly never heard of it. Uncle Sam said that it must be dry and everybody concluded —not from experience, however—that it would be. Bars are run wide open everywhere, and wet goods are adver- tised, also, in a wide-open way. In fact, the populace, locked arm in arm with the military branch, openly defies the Government, and minor officials wink at the infractions of the law. Persour- ally, I have never felt that the gen- eral Government as at present con- trolled, ever thought seriously of the prohibition gesture, but J must say that unless drastic action is taken before real activities begin on the dam, it wall provide a reservoir of beer instead of water, A Chicago hotel recently hired a new night clerk—an ex-cowboy, Amd since he took the job, he has prevented three hold-ups. Shot two of the stick-up men and captured the third. And he said time was hanging heavily on his hands, J. E. Frawley, who for four years managed Hotel Fort Shelby, Detroit, from whence he was transplanted to the (Park Central, New York, is now general manager of the Hearst Hotel Corporation, which owns and operates the Ritz Tower, the Lombardy, the Warwick and the Devon, all in the metropolis. Those transplanted Wol- verines are always. “sure growers.” MICHIGAN TRADESMAN Frank Duggan, general manager of the McAlpin interests, of New York, is another example. He used ito be as- sistant manager in ‘a Detroit hotel, and now you can’t head him off, George Crocker has already started things humming in his new ‘field, the Berkshire Hotel, at Reading, Pennsyl- vania. Already he is giving his new proposition a ‘thorough renovation. Many rooms are being rédecorated and refurnished. New baths have been added, and ithe kitchen is being newly equipped. $25,000 is being invested in these changes, I am indeed sorry to learn of the death of Charles W. Sams, proprietor of Hotel Clifton, Marquette. [I had known ‘Mr. Sams for a long time, even before he took charge of the Clifton, but was connected with the ‘Marquette. 3y education, a chef of the very high- est order, Mr. Saims was very popular locally, and enjoyed the acquaintance and patronage of a great many travel- ing men. [| am wunadvised as ito what disposition will be made of his hotel property, Philip Legendre, former owner of the Norway Hotel, Norway, died at a Green Biay, Wisconsin, hospital last week, Isabelle M. Linck, wife of Thad. W. Linck, formerly with Hotel Book- Cadillac, Detroit, but now chief ac- countant with Hotel McAlpin, New York, passed on September 18, Mr. Linck will have the sympathy of many Detroit friends, Ruth Mary Myhan, manager of Ho- tel Shamrock, ‘South Haven, and who has been largely responsible for the success of the hotel courses given at the State College, Lansing, each win- ter, has been re-elected president of the South Haven Resort Association, which she was instrumental in starting last year. Ruth Mary is one of the “deadliest of the species,’ who, while she radiates in any sphere, is always the practical lady who has a record of accomplishment. Ambitious plans for educational work at the next several monthly meetings of the Detroit ‘Hotel Accountants As- sociation, were laid at a meeting held at Hotel Fort Shelby recently. Under the new arrangement, Secretary H. S. Clay, of the Book-Cadillac, will submit a list of twenty subjects for discussion, to all members, who will select seven of these in order of preference. From this questionnaire, topics wil Ibe as- signed for each meeting and members will be asked to designate the ones who are to prepare papers on each par- ticular subject, which will be read and discussed at subsequent meetings. The technical committee has ‘been instruct- ed to have an outside speaker as well at each meeting. Adolph A. Marsh, who ‘has operated Reid’s ‘Hotel, ‘South Haven, during the past year, has taken a ten year lease on Hotel Dwan, Benton Harbor. James and Edward Dwan, have successfully operated this institution ever since its opening many years ago, but they feel they have earned a rest and are going to take it now while they are enjoying good health. They will be missed from the councils of the Michigan Ho- tel Association, of which ithey were active members. Mr.iMarsh, no doubt, will “keep the home fires burning,” in good shape as ‘their successor, David Olmstead, business promotion manager of the ‘Book-Cadillac, Detroit, was recently married to ‘Miss Florence B. Pearce, of that city. They have taken up their abode at the Book- Cadillac, Mr. Olmstead is very well known by ‘the fraternity in Michigan, and no doubt his better ‘half soon will be. Congratulations. October 7, 1931 The Pantlind Hotel The center of Social and Business Activi- ties in Grand Rapids. Strictly modern and fire- proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. FOUR FLAGS HOTEL In the Picturesque St. Joseph Valley. Seventy-eight rooms. Con- ducted on the high standard es- tablished and always maintained by Charles Renner, landlord. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water ' European D. J. GEROW, Prop. NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. . Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Huropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. e Occidental Hotel ' FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. Muskegon ete . Michigan YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Rooms—400 Baths Menus in English MORTON HOTEL ARTHUR A. FROST Manager Columbia Hotel KALAMAZOO Good Place To Tie To HOTEL CHIPPEWA MANISTEE, MICH. Universally conceded to be one of the best hotels in Michigan. Good rooms, comfortable beds. ex- cellent food, fine cooking, perfect service. Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HENRY M. NELSON, Manager “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NBIR, Manager. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass't Mgr. ~_— Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. ¥ * : & je ——— : : - ‘ = é POM: October 7, 1931 MICHIGAN TRADESMAN 17 John Willy, founder and owner of the Hotel Monthly, artistically head and shoulders. above any similar pub- lication in the world, has gone over to England ito visit his three sisters and six ‘brothers. To ‘this individual, I think I can safely say, the Michigan Hotel Association can lay its existence. At a time when that body at its annual meetings was little more than a star chamber session, suffering from an in- feriority complex, John ‘told them what ailed them—a lack of democratic pro- clivities—rapped their heads together, and shamed them into making some- thing of themselves. They found in the years following that it was gol- darned good advice, and \[ allege that it proved an awakening of no mean proportions, Arkansas, with no great reputation for communal eniterprise or construc- tive statesmanship, has set an example in economy that other states might well follow, but, for manifest reasons, will ignore. Acting under the initiative of her governor, all state employes are accepting a 10 per cent. reduction in their salaries. It is proposed to ask municipal officers to do the same, but due to circumstances familiar to all who have watched tthe operation of city governments, the latter are not likely ito participate in this economy. It is astonishing how willing a political “incumbent” is to spend the public funds for relief purposes. His heart bleeds for those whose income has been curtailed or obliterated. His voice can be heard over the radio in prayerful appeal for economy, for sac- rifice, for denial—all on the part of the other fellow, but when it is suggested that he contribute even a tithe of his services, he is strangely deaf and dumb. No amount of compassion or sympathy for his fellow man_ will budge hm from the public trough. But in this they are not unlike some of our greater public men, who worry about their unfortunate brethren to tthe ex- tent of appointing commissions to “study” relief, but when it comes to making a water trip, employ an en- tire fleet of warships for their safety, just as though the Lord was amiss in protecting the “sparrow’s fall.’ Circulars from the Smith Associa- tion of the ‘World, with headquarters at St. Louis, announces that the Smith family now outnumbers and even out- ranks that of any other family. The Smiths, says the circular, “are mem- bers of the largest, oldest and most distinguished family of the world. More than 7,000,000 of us are distribut- ed throughout civilization. ‘We are, always have been and always will be leaders of all vocations.” It makes one tremble to think of the results if all the Smiths should suddenly combine and impose their civilization upon the rest of use, whether we want it or not. Looking backward, however, I observe that a certain New Yorker by the name of Smith, failed to bring the family to the polls en masse in 1928. ‘But per- haps after all that was superior fore- sight, for one can imagine Alfred Emanuel sitting high and perhaps not “dry” in this aerie on top of the Em- pire building and reflecting how much more peaceful it is than it might be in the White House, down Washington way just now. The Londons, Grand Rapids con- tractors, who recently acquired pos- session of the old Waverly Hotel, at Lowell, have a crew of men at work tearing out the interior walls of the second and third floors, but they have announced that according to their present plans they do not intend to do much, if any, construction work until next spring, when they will remodel the first floor, cutting down the ab- normally high ceilings and otherwise modernizing the structure. In case the hotel plan is discarded the builders will probably make a one-story building of the entire block. The Waverly at one time was popular as a hotel, but the general tendency of commercial men to rendezvous at one common center, which, naturally, in this instance, made for Grand ‘Rapids, rendered the propo- sition unpopular and it did not pay. Something might be developed in the feeding end, but I doubt if the prestige of the older Waverly could be restored. I have learned ithat H. F. Helden- brand, who recently severed his con- nection with ‘Hotel ‘Heldenbrand, Pon- tiac, has in contemplation a trip to the ‘South this winter to look over the ho- tel situation, with an idea of acquiring outright, some desirable hotel site, if such is offered. [ wish “Hildy’” would come to California. If a hotel bargain counter be the object of his search he ought, with the forty and odd hotels acquired by the Strauss syndicate, be able to find something to his liking, and what a wonderful time he could have with yours truly, while he was making the survey. The new manager of the Heldenbrand is Mr. Klein, who formerly managed the Roosevelt, at Pontiac. Plans are under foot for a refinanc- ing of Hotel Whitcomb, St. Joseph. It will probably result in the purchasing of more stock by the original investors, The Whitcomb is a wonderful proposi- tion, but the depression of the past two seasons has decreased its earning power and created a consequent loss in operation. United ‘States Senator Royal S. Copeland, ‘(New York, a much heralded statesman and a presidential possibility, who claims Dexter, in our own State, as his birthplace, feels that the enforce- ment of prohibition, or the actions of the prohibition division are not sincere, and proposes to do something about it at the coming session of Congress. It seems that Mr. Woodcock, the present head of the enforcement bureau, does not like the action of the Farm Relief Board, in allotting $20,000,000 to the grape growers of California, which he claims means the production of one billion gallons of wine with an alcoholic content of 12 per cent. But statistics are statistics and Grant Hudson stated last week at a convention here that only two per cent. of his countrymen do any drinking whatsoever, which would give these real outlaws a quota of 400 gallons each, leaving out all calculation of grandma’s contribution of the dandelion and elderberry brand and their possible auxiliary, raspberry “shrub. For medical requirements this ought to be sufficient, so I] cannot see why Senator ‘Copeland should be per- turbed over the situation. Successful farming, as in any other line of industry, depends as much upon the individual as upon the environment. One of the researchers in the Depart- ment of Agriculture cites the circum- stances. that in a Midwestern state there are two farmers whose lands are side and side. Each has eighty acres and the soil and plantings are exactly the same. Yet when the figures for the year were completed it was found that while the one had a net profit of $1,750, the other was $198 to the bad. Is this the difference between diligence and dullness? If so, then the farm bu- reau, besides appropriating money to ameliorate the condition of the hus- bandman should establish a mental survey annex ‘to ascertain if establish- ing prices is the only necessary pro- ceeding to “bring home the bacon” to the farmer, When the Mt. Wilson observatory was selected as one of the best places in the whole country to establish such an institution, in 1904, it was isolated and nobody dreamed that it would ever get over its wild and woolly environ- ment. Now a 200 inch telescope is be- ing constructed and the star-gazing professors are in doubt as to whether the same Mt. Wilson is the proper place to install it. The trouble is that the entire surrounding country has been built up in excess of the anticipa- tion of any of the optimists of that day and age. There are a hundred cities which now reflect their electrical achievements on the sky, and_ this situation gives the learned professors the “willies,’ so to speak. They tell me that in 1904 an occasional coal oil “slim” and a few fireflies constituted the only illuminations with which they had to combat. -Now the same ter- ritory looks like a section of the milky way. If they have to go out to the Sierra Nevada mountains to avoid the Great White Way, it is just going to be too bad and will prove a bitter pill to Los Angeles boomers, especially the real estate men, who are directly re- sponsible for the changed conditions. But the star gazers just have to be considered and such a thing as a port- able 200 inch lens is not to be thought of, Frank S, Verbeck. Plans are made for the improvement of the Highland Park, at Grand Haven, by the addition of a new sun porch and other changes, which will be completed during the winter. 3uilding operations have begun upon the Jillson House, at Hartford, which was gutted by fire last Spring. The hotel, one of the oldest in Southwest- ern Michigan, has been operated for more: than a hall century. C. K. Ormsby, of Decatur, owner of the building, has completed with the insurance company for the complete reconstruction of the hotel. It will be open next Spring. negotiations The new hotel at Ishpeming will be named ithe Mather Inn, in W. G. Mather, who is the president of the Cleveland-Cliffs Iron company, and the largest single contributor to the building fund. \Mr, Mather expressed himself as greatly pleased honor thus conferred on him, honor of over the NEW Decorating and Management Waalien FAMOUS Grand Circus Park. Oyster Bar. ete 800 Rooms - - - 800 Baths Rates from $2 HOTEL TULLER HAROLD A. SAGE, Mar. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mer. | HOTEL OJIBWAY The Gem of Hiawatha Land ARTHUR L. ROBERTS Deglman Hotel Co. Enjoy the delightful Govern- ment Park, the locks, the climate and drive. Sault Ste. Marie Michigan CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION HOTEL DETROITER ROOMS 75HO BATHS FREE GARAGE UNDER KNOTT MANAGEMENT SINGLE ROOMS WITH PRIVATE. BATH aah NO HIGHER In Kalamazoo It’s the PARK-AMERICAN Charles Renner, Manager W. D. Sanders, Asst Mer. 18 MICHIGAN TRADESMAN October 7, 1931 DRUGS Michigan Board of Pharmacy. President—Orville Hoxie, Grand Rapids. Vice-Pres.—Clare F. Allen, Wyandotte. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, . August and November and lasting three days. The January and June examina- tions are held at Detroit, the August ex- amination at Ironwood, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President—J. C. Dykema, Grand Rapids. First Vice-President—F. H. Taft, Lan- sing. Second Vice-President—Duncan Wea- ver, Fennville. Secretary—R. A. Turrell, Croswell. Treasurer—Clarence Jennings, Law- rence. Future of Drug Store Lies in Mer- chandising Field. _ Merchandising is the field in which the future of the retail drug store lies, Wroe Alderson of the Department of Commerce told members of the Na- tional Association of Retail Druggists at Detroit last week. Calling drug stores the “shock troops of merchandising,” (Mr, Alder- son declared that a large burden is be- ing carried in the form of overhead ex- penses required ‘by the maintenance of prescription departments and that the prescription-filling capacity of Ameri- can drug stores is more than ten times as great as the demand, but assured that there is no reason to fear the drug store is on the way to becoming a gen- eral merchandise outlet competing with other types of retail establishments. The place for professional establish- ments engaged solely in handling of prescriptions is limited, Mr. Alderson explained, and more druggists will be forced to ‘become merchants to an in- creasing degree. The profits of mer- chandising are as great as the income from professional business, he pointed out, and the prestige is likely to in- crease. Advice to devote more effort to the prescription department was given by Frank A. Delgrade, business specialist of the Bureau of Foreign and Domestic Commerce, who said that preliminary results of the National drug store sur- vey, now in progress, indicate the pre- scription business is ‘by no means a negligible part of your total sales.” Av- erage prices charged for prescriptions in St. Louis range from $1.10 to$.82, he said, and the average price of refills seems ito exceed the price of new pre- scriptions. Price discrepancies are be- ing noted in the survey, he explained, in the hope of making recommenda- tions regarding a cost and price meth- od which will reduce their number. Modernization of rural drug stores is going on at a rapid rate, John R. Bromell, member of the survey staff, said in an address on country drug es- tablishments. The stock of merchan- dise is very much similar to that of metropolitan stores, he said, and in both physical appearance and interior arrangements country establishments are modern to a high degree. Suggestions that the space used ‘by various departments be radically re- organized were made by W. H. Mes- serole, another of the officers conduct- ing the National study of drug stores. Mr. Messerole said the drug store pos- sibly has changed more rapidly than any other type of retail establishment and that new departments, which have been added as they were found neces- sary should be assimilated into a well- proportioned and harmonious whole. An authorized summary of Mr. Al- derson’s address follows in full text: The drug store holds a distinctive place in merchandise distribution. Al- though several types of outlets are more numerous than drug stores, no type of outlet is visited on any one day by a greater number of customers. Sample ifigures have profound sig- nificance for the future of drug store merchandising, They mean for one thing that the operations of a retail drug store can mever be carried on with the margins currently found in grocery stores, although this is the aim which some retail drug units have set them- selves. With a smaller average sale a greater expenditure of labor is required in order to sell a dollar’s worth of mer- chandise. Accessibility great enough to attract a large number of customers required daily by the average drug store, can be obtained in only com- paratively choice locations. The ratios of labor cost to sales and of rent cost to sales both tend to be high because of these reasons, The functions that the drug store performs must be ex- amined to determine their value to the consuming public, The most characteristic function of the drug store is the filling of prescrip- tions. It is safe to say that the pre- scription-filling capacity of drug stores in the United States is more than ten times as great as the actual prescription volume. This means that the average drug store is carrying a burden of over- head expense for the sole purpose of enabling it to fill prescriptions which in many cases may not show an ade- quate return on the basis of prescrip- tion department ‘business. It has been felt at times that the drug sto1e was on the way to becoming a general merchandise outlet and might make serious inroads on the volume of business available to other types of re- tail establishments. It does not seem that there is any great cause for alarm in this direction. Although the drug store does carry a long list of items, they are still relatively concentrated in relation to the character of needs they serve. The great majority of drug store items are related to health or hygiene as prescriptions and proprietary medi- cines, hospital goods and toilet goods, or to casual impulse needs as is the case with the fountain, candy and to- bacco. ‘On sundries falling outside these groups, it may reasonably be maintained that the drug store per- forms a real service to other types of outlets rather than offering dangerous competition. ‘The drug store is the most widespread type of outlet suitable to the display of articles of this type. If a product thas sufficient novelty or interest in itself to be demanded as scon as it is generally seen, it should be possible to build up a market for it very 1apidly by displaying it in retail drug stores. In all probability the drug store will not handle the greatest vol- ume of such products once demand is established. The drug store is in this sense engaged in creating staple de- mand for other retail outlets. ‘The retail drug stores at times ap- pear to constitute the shock troops of retail merchandising. It is the drug store that usually teaches the consum- er in the first instance that such items can be bought in the home community, No published reports are available as yet on the results of the drug store survey. We have gone far enough al- ready, however, to predict confidently that the destiny of the American drug store lies for the most part in the field of merchandising. There is no doubt a place for a number of strictly pro- fessional establishments engaged only in filling prescriptions. Only a small proportion of the 60,000 drug store in the country can find an outlet in this direction. Most druggists will be forced to become merchants to a very increasing degree. This should not be an unpleasant forecast for the wide awake retail drug- gist. The profits of merchandising are certainly as great as the earnings to be derived from the strictly professional type of business. The prestige of mer- chandising in all lines is likely to in- crease with a growing realization of its fundamentaf importance and of the skill it reugires. The first responsi- bility of the retail druggist is to face the major issues in drug store mer- chandising which are confronting the trade to-day. Among these primary issues may be listed the following: ‘Merchandising profits versus manu- facturing profits; staple low prices versus special cut prices; selling through sight versus direct suggestion; pleasing the consumer versus matching the competitor; control of operations versus increased gross profits. The first issue, namely, whether the retail druggist is to seek his profits in the manufacture of products or in simply buying and selling has actually been decided to a large extent over the course of the past several years, In the prescription department, for example, manufacture of ingredients in the re- tail establishment is a practice that has practically disappeared. If the druggist has fownd it profitable and convenient to relinquish manufacture in the field where his technical training lies, it seems strange that he should consider taking over manufacturing processes in other directions. Several opportunities are being offered the retail druggist to again become a manufacturer. In con- sidering such propositions, the drug- gist should always face the question of whether the apparent increase in gross profit is going to justify the inevitable increase in overhead and the divided attention which may make him a less efficient merchandiser, In recent years, price has come to be emphasized as a central factor in drug store merchandising. We are finding considerable evidence in St. Louis that special sales and cut prices are losing some of the appeal which they former- ly held for the consumer. The trend is likely to be toward the lowest prices which can be regularly and profitably maintained with less emphasis on cut prices which last for only a week or perhaps for a single day. Advertising is likely to turn again to the novelty elements and intrinsic interest in mer- chandise for selling points. Direct selling suggestion has a prom- inent place in retail merchandising. It could, however, be strongly supported by selling suggestion through sight and touch if our retail stores were designed to take greater advantage of the shop- ping instinct. Seeing is buying for a number of products sold in drug stores and it is impossible for the customer to shop items which are hidden. There is no sense of compulsion when the customer is given an opportunity to examine merchandise, while direct sales suggestion may frequently be re- sented. Consumer’s choice may be molded just as effectively ‘but less ob- viously by sight as by persuasion. Sometimes a druggist appears to for- get that the focus of his interest should be in his customer rather than in his competitor. He exhibits great concern over the selling devices or the cut prices which his competitor has adopt- ed. These devices have no importance except as they make for consumer ap- BROOKSIDE BRAND Whisk Brooms Strong and serviceable. Finished with large nickeled cap and heavy ring. Amsterdam Broom Co. 41-55 Brookside Ave. Amsterdam, N. Y. All Styles and Prices PUTNAM’'S RITE ’N SITE 19c PACKAGES Choice candies put up in cellophane to sell at a popular price. We have an attractive offer for a display. PUTNAM FACTORY NATIONAL CANDY CO., INC. GRAND RAPIDS, MICHIGAN a October 7, 1931 MICHIGAN TRADESMAN 19 peal. No druggist need have any fear of such devices if he is constantly en- gaged in enhancing his prestige with his customers through courteous ser- vice and effective merchandising. The long time trend in the drug trade, as in other ‘fields of merchandising, should be toward giving the customer more value in services and in merchandise. The careful control of operations is an arduous task and one that some business men are reluctant to under- take. Many see increased gross profits through either higher prices to the con- sumer or in increase in the discounts which the merchant receives ‘on pur- chases, as the only dependable basis for net profit. Actually the greater oppor- tunity lies in the control of operating costs and methods. Many instances- have already appeared in our field work which show ‘the seriousness of losses which the druggist may not fully recognize. In the prescription depart- ment, for example, there may be an astonishing variation in the prices re- ceived for the same prescription. A systematic method of pricing prescrip- tions, already in use in some stores, might serve to eliminate this condition. At the fountain, the wastage on many items is so great as to wipe out appar- ent gross profit. Although our cost results are not yet fully completed, we expect to find instances where such products are sold at a loss, although starting out with 50 per cent. or more gross profit. The cost of carrying inventory in the retail drug store is a very considerable item. Where turnover is only three or four times a year, interest on inventory investment may throw important items in the “red.” ‘Special inducements for carrying a heavy stock should be care- fully examined in the light of their ef- fect on inventory carrying charges, On the other hand, overemphasis of turn- over is leading some druggists to a policy of purchasing many items a single unit at atime. It appears likely, from information now in hand, that this practice will be found to be a cost- ly and unprofitable one for the retail druggist to follow. —___ 2 Tender Tribute To Tireless Traveler. T. Schroeder, President of the Schroeder & Tremayne, Inc., St. Louis, sends the trade the following tender tribute to his deceased salesman, George 'T. Smith, of 333 Fuller avenue, Grand Rapids, who died Sept. 22: With great regret we advise you of the death of our dear old friend and as- sociate, George Smith. He died at home after a very brief period of seri- ous illness, but after a year or so of rather failing strength. George had been with us practically as long as we have been in business. He was our first salesman on the road, besides (Mr. Tremayne. For practically sixteen years we shared together what- ever the changing times brought on. We started together in a small way. Since then we have had good times and bad, smooth sailing and troubled seas, joys and sorrows. Through it all—with all the ups and downs, including the recent decided downs—we always worked together in harmony and with a mutual under- standing that was always pleasant and agreeable, It is customary after a person passes on to say nice things about him and forget anything unpleasant. In Mr. Smith’s case we can truthfully say that we haven’t one single incident to mar this sixteen-year period of business as- sociation—not one. Instead, we can look back to a beautiful unbroken friendship. Our recollection of George Smith will always be that of a true friend and a real gentleman. He leavees a widow and a _ most charming young daughter of about twenty who reside at 333 Fuller avenue, Grand ‘Rapids. i Mr. Forrest—our representative in Detroit—and the writer attended the funeral. He looked in death as he id in li a smiling, kindly, splendid gentleman, May he rest 1n peace. —__——_»+>—___ You are your own employer. Oakes St. one price to all. Grand;Rapids HOLIDAY GOODS Our 1931 line now on display in Grand Rapids — in our own building 38-44 The display is the best ever—and prices are down—and the goods are right. Come in and look it over. This is your invitation —everything marked in plain figures— Hazeltine & Perkins Drug Co. Michigan Manistee WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acids Boric (Powd.)-. 10 @ 20 Boric (Xtal) -.10 @ 20 Carbolic -.------ 38 @ 44 Citric .. 40 @ 55 Muriatic ----~--- 3%@ 8 Nitric ..______- 9 @ 15 Oxalic ....._....- 15 @ 25 Sulphuric ------ 3%@ 8 Pastaric ......-.-~ 88 @ 52 Ammonia Water, 26 deg.-. 097 @ 18 Water, 18 deg... 06 @ 15 Water, 14 deg.-- 5%@ 13 Carbonate ------ 0 @ 26 Chloride (Gran.) 08 @ 18 Balsams Copaiba —._.._- 1 00@1 25 Fir (Canada) -. 2 75@3 00 Fir (Oregon) -- 65@1 00 Peru 4... 2 50@2 75 Sole 2.2 2 00@2 25 Barks Cassia (ordinary)- 25@ 30 Cassia (Saigon) -. 40@ 60 Sassafras (pw. 50c) @ 40 Soap Cut (powd.) SGe@ 2 15@ 25 Berries Gaheh @ 175 Wien @ 2 Juniper ---------- 10@ 20 Prickly Ash ------ @ 50 Extracts Licorice -—--------- 60@ 75 Licorice, powd. -- 60@ 70 Flowers Agchica _-.-.- 715@ 80 Chamomile Ged.) 35@ 45 Chamomile Rom. @ 9 Gums Acacia, Ist _._ @ 50 Acacia, 2nd ..._. @ 45 Acacia, Sorts -.-_ 20@ 30 Acacia,, Powdered 22@ 35 Aloes (Barb Pow) 35@ 45 Aloes (Cape Pow.) 25@ 35 “Aloes (Soc. Pow.) 75@ 80 Asafoetida ------ 50@ 60 Pow. 15 Camphor ........ 87@ 95 Guaiag —.......... @ 60 Guaiac, pow’d --- @ 70 Kime 2 @1 25 Kino, powdered_- @1 20 Myrrh 4. @1 15 Myrrh, powdered @1 25 Opium, powd. 21 00@21 50 Opium, gran. 21 00@21 50 Shellac, Orange 40@ 60 Shellac, White 55@ 70 Tragacanth, pow. 1 25@1 50 Tragacanth --.. 2 00@2 36 Turpentine ~..... @ 2 insecticides Argenic —...... 7@ 20 Blue Vitriol, bbl. @ 0 Blue Vitriol, less 07@ 15 Bordea. Mix Dry 10%@ 21 Hellebore, White powdered -..... 15@ 25 Insect Powder.. 30@ 40 Lead Arsenate, Po. 11 @25 Lime and Sulphur — a «6G O28 Paris Green -... 25@ 45 Leaves Buchu 2 @ 650 Buchu, powdered @ 60 Sage, Bulk -__.... 25@ 30 Sage, % loose -. @ 40 Sage, powdered__ @ 35 Senna, Alex. -... 60@ 75 Senna, Tinn. pow. 30@ 35 Uva Urei _....___ 20@ 2% Olls —o Bitter, true: 2. 7 50@7 75 Almonds, Bitter, artificial ..____ 3 00@3 25 Almonds. Sweet, we. 2 1 50@1 80 Almonds, Sweet, imitation -... 1 00@1 25 Amber, crude -. 75@1 00 Amber, rectified 1 50@1 75 APIRG 2052 1 50@1 75 Bergamont -... 6 00@6 25 Cateput ~..--.. 1 50@1 75 Cassia ......._. 3 00@3 25 Castor 2. 1 40@1 60 Cedar Leaf -.--- 2 00@2 25 Citronella ------ 75@1 20 Cloves —.. 3 00@3 25 Cocoanut ----.. 22%@ 386 Cod Liver -_---- 1 40@2 00 Croton ....--—. 8 00@8 35 Cotton Seed ---_ ; =e} ° Cubes 2 Eigeron ........ ‘ po 3 Eucalyptus ~---. 1 00@1 26 Hemlock. pure. 2 00@2 25 Juniper Berries. 4 00@4 25 Juniper Wood - 1 50@1 75 Lard, extra -... 1 55@1 65 Lard, No. 1 -... 1 25@1 40 Lavender Flow. 6 00@6 26 Lavender Gar’n. 1 25@1 50 DOM 22. Linseed, boiled, bbl. @ 71 Linseed, raw, bbl. @ 68 Linseed, bld., less 78@ 86 Linseed, raw, less x 83 Mustard, artifil. om 30 Neatsfoet _... I 2501 35 Olive. pure -... 8 00@5 00 Olive, Malaga, yellaw 2 50@3 00 Olive, Malaga, g@récn 2 85@3 26 Orange, Sweet 6 00@6 25 Origanum, pure_ @2 50 Origanum, com’l 1 00@1 20 Pennyroyal -... 3 25@3 50 Peppermint -... 4 50@4 75 Rose, pure ____ 13 50@14 00 Rosemary _ 1 50@1 75 ens. RCN AAO 12 50@12 75 Sassafras, true 2 00@2 25 Sassafras, arti’l 75@1 00 Spearmint 5 00@5 25 Sper 1 25@1 50 ee 6 00@6 26 Sar USP 2... 65@ 75 Turpentine, bbl. _. @ 46 Turpentine, less 53@ 61 Wintergreen, ene 6 00@6 25 Wintergreen, sweet Ee 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed -... 6 00@6 25 Wormwood _. 10 00@10 25 Potassium Bicarbonate —~____ 35 40 Bichromate —____ 15 25 Bromide ......._. 69@ 85 Bromide ....._ 54@ 71 Chlorate, gran’d. 21@ 28 Chlorate, powd. 16@ 23 OF Stab 7@ 24 Cyanide ...... 22@ 90 log@ide 0 4d 1O4 66 Permanganate __ 22%@ 35 Prussiate, yellow 35@ 45 Prussiate, red _. 70@ 15 Sulphate 2... 35@ 40 Roots ARGO 30@ 40 Blood, powdered___ 30@ 40 Calamus 25@ Elecampane, pwd. 20 30 Gentian, powd. . 20 30 Ginger, African, powdered -_____ 20@ 25 Ginger, Jamaica. 40@ 60 Ginger, Jamaica, powdered -_____ 35@ 40 Goldenseal, pow. 3 00@3 50 Ipecac, powd. __ 3 00@3 60 Meereg 2 35@ 40 Licorice, powd... 15@ 25 Orris, powdered. 35@ 40 Poke, Powdered 253@ 40 Rhubarb, powd. _. @1 00 Rosinwood, powd. @ 650 Sarsaparilla, Hond. ground Sarsaparilla, Mexic. @ 60 Squills = Squills, powdered 70 80 Tumeric, powd... 15@ 25 Valerian, powd. _. @ 650 Seeds Avniae 20 20@ 30 Anise, powered @ 35 pared, 16 2. 13@ 17 Cumary 10@ 15 Caraway, Po. 30 ip 0 Q oo " ° 3 ' ' ' i ne ao ° Cmeneer pow. .30 i6@ 25 See 20 Pennell Sea 200 30 oe 6%4@ 15 Flax, ground _. 6%@ 15 Foenugreek, pwd. 15@ 25 Hemp .... 8@ 15 Lobelia, powd. --_. @1 100 Mustard, yellow 10@ 20 Musard, black... 20@ 25 POORY oo 15@ 25 Chines - 2 00@2 25 Sabadilia ........ 4 50 Sunflower — ...._ 4 18 Worm, American 25@ 30 Worm, Lavant — 5 00@5 75 Tinctures Aconite ........... @1 80 POO oo, @1 56 Asafoetida -_ _-- @2 28 Arnie @1 50 Belladonna -_~_-.. @1 44 Henson ........... @2 28 Benzoin Comp’d_ @2 40 Bock 2... @2 16 Cantharides -_.. @2 52 Capsicum ....._..... @2 28 CELGORG nossa @l1 44 CINCHONS cincaiae @2 16 Colchicum --.-.- @1 80 Cubelte @2 76 PRONE cose @2 04 Genthn nn @1 3% Gualee ............, @2 28 Guaiac, Ammon. @2 04 e 25 Iodine, Coloriess_ @1 50 Ten, Ce... @1 56 Nine @1 44 My @2 52 Nux Vomica -._. @1 80 Onlem ........ a @6 40 Opium, Camp. @1 44 Opium, Deodorz’d @5 40 Rhubarb Paints Lead, red dry -. 134@13% Lead, white dry 134@13% Lead, white oil ee Ochre, yellow bbl. Ochre, yellow less 20 7" Red Venet’n Am. 34%@ 7 Red Venet’n Eng. 4@ 8 Puy 00 5@ 8 Whiting, bbl. ._. e 4% Whitine 2... 5%@10 Rogers Prep. .. 2 45@2 65 Msceillaneous Acetanalid ...... 567@ 1765 Al o6@ 12 Alum. powd. and Sround ..-cenn 09@ 165 Bismuth, Subni- Taree 2. 2 12@2 40 Borax xtal or powdered —..... 13 Cantharides, po. 1 2@1 60 Cama 2 40@2 70 Capsicum, pow’d > ° Carmine 8 00 Cassia Buds Cloves 3 Chalk Prepared. 14 16 Uhloroform -..... 47@ 64 Choral Hydrate 1 20@1 60 Cecaine —_.... 12 85@13 85 Cocoa Butter -_... 40@ 90 Corks, list, less 30710 to 40-10% Copperas .-.-..__ 3%@ 10 Copperas, Powd. 4@ 10 Corrosive Sublm 1 75@2 00 Cream Tartar _... 28@ 42 Cuttle bone -.. 40@ 6u Dextrine _._.... 6%@ 15 Dover’s Powder 4 00@4 50 Emery, All Nos. 10@ 15 Emery, Powdered Epsom Salts, bbls. 03% Npsom Salts, less 3% 10 00 Ergot, powdered _. @4 Flake, White ._.. 15@ 20 Formaldehyde, Ib. 09@ 35 Gelatine ...... 0@ 7 Glassware, less 65% Glassware, full case 60%. Glauber Salts, bbl. oo Glauber Salts less #44@ Glue, Brown -... 20@ 30 Glue, Brown Grd 16@ 22 Glue, White -..._ 274@ 36 Glue, white gré. 25@ 36 Glycerine ean SO oe BR oe esteeeses anise 15 95 Gnesi 6 45@7 00 Iodoform -...... 8 00@8 30 Lead Acetate .. 17@ 25 Mee oo @1 6&0 Mace powdered__ @1 6 Mentng: 5 50@6 20 Morphine __.. 13 58@14 33 Nux Vomica —._. 25 Nux Vomica, pow. > 4 26 Pepper, Black, pw 45 Pepper, White, = sso 65 Pitch, Burgundy_ we 20 Qussiia 15@ 20 Quinine, 5 oz. cans @ 60 Rochelle Salts _. 22%@ 35 Saccharine -__.. 2 60@2 76 Salt Peter 11@ 32 Seidlitz Mixture 30@ 40 Soap, green _.. 15@ 30 Soap, mott cast — 26 Soap. white Castile, _ case ---.._-___. @15 00 Soap, white Castile less, per bar ___ s' 60 Seda Agh ....... 10 Soda Bicarbonate 4s 10 Soda. Sal atihesicaicas 08 Spirits Comms ° “igi 20 Sulphur, roll -... 11 Sulphur, Subl. 149 10 Tamarinds ______ 26 Tartar Emetic —. 50@ 60 Turpentine, Ven. 60@ 16 Vanilla Ex. pure 1 50@2 00 Venilla Ex. pure 2 25@2 50 Zine Sulphate _. 06@ 11 Webster Cigar Co. Brands Websterettes - ..__ 60 TOG: oa 33 50 Webster Cadillacs __ 75 00 Golden Wedding Panatellas -....-_. 75 00 Commodore --.-.._.. 95 00 i { ehaetiaga enti 20 ket prices at date of purchase. For price changes compare with previous issues MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- — ADVANCED DECLINED Lamb Beef Pork Liver Dry Salt Meats Brooms Lard Red Kidney Beans Bacon California Prunes . se yc cal - ROLLED OATS CANNED FISH arsons, OZ. ------ Purity Brand Clam Ch’der, 10% oz. 1 35 Parsons, 32 02%. ------ 3 35 Instant Flakes Clam Chowder, NS. 2. 2 75 Parsons, Clams, Steamed. No. 1 3 00 Parsons, Clams, Minced, No. % 2 25 Parsons, Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 oz.. 2 50 Chicken Haddie, No. 1 2 75 fish Flakes. small -- 1 35 Cod Fish Cake, 10 oz. 1 55 Cove Oysters, 5 oz. -. 1 60 a No. %4, Star 2 44 2 Shrimp, 1, wet ------ Small, 24s ---------- 177% Sard’s, 4% Oil, Key -. 6 10 Small, 48s ---------- 2 60 Sard’s, % Oil, Key —. 5 00 Large, 18s ----_.--_- 3 25 Sardines, % Oil, k’less 4 75 : Regular Flakes __ | Salmon, Red Alaska__ 3 00 Small, 24s ---------- 177% Salmon, Med. Alaska 2 15 Small, 48s ---------- 3 50 Salmon, Pink, Alaska 1 20 Large, 18s ----_--—- 3 25 Sardines, Im. %, ea. 10@zz China, large, 12s -.--3 05 Sardines, Im., %, ea. 28 48, 1 Ib. 24, 3 Ib. . pails, per doz. 9 40 . pails, per doz. 12 60 : rails, per doz. 19 15 . pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 10 Quaker, 12-38 0z., doz. 2 00 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 2 0z., doz. 93 Royal, 4 0z., doz. -—- 1 80 Royal, 6 0z., doz. ---- 2 45 Royal, 12 0z., doz. ---- 4 80 Royal, 2% Ibs., doz._- 3 15 Royal, 5 lbs., doz. 2h 50 KC, 10c size, 8 oz. -- : 70 KC, 15c size, 12 oz. -- 50 KC. 20c size, full lb.-- 7 20 KC. 25¢ size. 25 oz. -- 9 20 KC, 50c size, 50 oz. -- 8 80 KC, 5 lb. size -------- 6 85 KC, 10 lb. size ------ 6 75 BLEACHER CLEANSE®. Clorox, 16 0oz., 2 Lizzie, 16 oz., 128 ---- 2 15 BLUING Am. Ball,36-1 0z.,cart. 1 00 Boy Blue, 18s, per CS. 1 35 BEANS and PEAS 100 lb. bag Brown Swedish Beans 9 00 Dry Lima —— 100 Ib. 8 - Pinto Bean 9 Red Aner Beans White H’d é oo 4 00 Bla,ck Eye B Split Peas, Yellow ~ _- 5.60 Split Peas, Green ---- ys Scotch Peas -------- 20 BURNERS Queen Ann, No. 1 and 2, doz ------------- 36 White wie. No. 1 and 2, doz. -------- 2 26 BOTTLE CAPS Obl. Lacquor, 1 gross pkg., per gross ------ 15 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 Corn Flakes, No. 124 Pep, . 20 Krumbles. No. 424 --- 2 70 Bran Flakes, No. 624 2 25 Bran Flakes. No. 602 Rice Krispies, 6 oz. -- 2 25 Rice Krispies. 1 oz. -- 1 10 ae 50 All an 1G O08, oe 2 25 All Bran, 10 oz. ------ 2 70 All Bran, % oz. ---- 2 00 BROOMS Jewell, doz. -------.--- 5 25 Standard Parlor, 23 Ib. 7 00 Fancy Parlor, 23 Ib. Ex, Fancy Parlor 25 Ib. 8 40 Fey. Parlor 26 lb. Chest-o-Silver, lge. *3 25 *Billed less one free display package in each case. Post Brands. Grape-Nuts, 248 ------ 3 80 Grape-Nuts, 100s ---. 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Post Toasties. 36s -- 2 85 Post Toasties. 248 -- 2 85 Post’s Bran, 24s ---- 2 45 BRUSHES Scrub Solid Back, 8 in. -.-- 1 50 Solid Back, 1 in. ---- 1 75 Pointed Ends -------- 1 25 Stove sa Se Peerless -------------- 2 60 Shoe No. 4-0 --------------- 2 26 No. 2-0 -------------- 3 00 BUTTER COLOR Dandelion ------------ 2 85 CANDLES Electric Light, 40 lbs. ae Plumber, 40 Ibs. ----- 12.8 Paraffine, 6S --- Paraffine, 12s -- zs Wicking -------------- Tudor, 6s. per box -- 30 CANNED FRUITS Hart Brand Apples No. 10 ~--------------- 5 75 Blackberries No. 2 2. 35 Pride of Michigan ---- 3 25 ” Cherries Mich. shige No. 10 —-- Red, No. 10 ---------- 75 Red, No. 2 ---------- 3 50 Pride of Mich. No. 2-- 3 00 Marcellus Red -------- 2 55 Special Pie -~---------- 1 75 Whole White -------- 3 25 Gooseberries No, 10) 8 50 Pears 19 oz. glass ~----------- Pride of Mich. No. 2% 3 60 Plums Grand Duke, No. 2%%-- 3 25 Yellow Eggs No. 2%-- 3 25 Black Raspberries Na. 2S 3 65 Pride of Mich. No. 2-- 3 10 Pride of Mich. No. 1-- 2 35 Red Raspberries No. 4 50 No. Vaabor Ty No, 2 =. 3 60 Pride of Mich. No. 2-- 4 00 Strawberries poe : See ee ae ee te 3 00 a a No. 2 3 25 Pride of Mich. No. 2-- 3 60 Sardines, Cal. .. 1 35@2 25 Tuna, % Curtis, doz. 2 65 Tuna, 4s, Curtis, doz. 1 80 Tuna, % Blue Fin —-. 2 00 Tuna, is, Curtis, doz. 4 75 CANNED MEAT Bacon, Med. Beechnut 2 70 Bacon, Lge. Beechnut 4 50 Beef, No. 1, Corned -. 2 50 Beef No. 1, Roast -- 8 00 Beef, 2% oz., Qua., sli. 1 35 Beef. 4 oz. Qua. sli. 2 25 Beef, 5 oz., Am. Sliced 3 60 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions, s 3 70 Chili Con Car., Is --. 1 35 Deviled Ham, is ---. 1 50 Deviled Ham, %s ---. 3 85 Hamburg Steak & Onions, No. 1 -.---- 3 15 Potted Beef, 4 oz. -... 1 10 Potted Meat, 4% Libby 652 Potted Meat, % Libby 90 Potted Meat, % Qua. Potted Ham, Gen. % 1 45 Vienna Saus. No. % 1 36 Vienna Sausage, Qua. 90 Veal Loaf, Medium _- 2 25 Baked Beans Campbells ------------ Quaker, 16 oz. ---.____ 18 Fremont, No. 2 Van Camp, med. CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or — be No. 10 Sauce —-.--.-___ Lima Beans Little Dot, No. 2 =--.2 80 Little Quaker, No. 10 13 00 Little Quaker, No. 1 -- : e Baby NO. 2 2. 5 Baby. No. 1 —-.-- : 80 Pride of nich, No. 1. 1 55 Marcellus, No. 10 ---. 8 20 Red Kidney Beans Mo. 19 6 35 No. 6 22 3 70 No: 2 2 1 30 Noo 1) 90 String Beans Little Dot. No. 2 ---- 3 20 Little Dot, No. 1 ---- 2 40 Little Quaker, No. 1-- 1 90 Little Quaker, No. 2 -_ 2 90 Choice Whole, No. 10-12 75 Choice Whole, No. 2_- 2 _ 5 0 60 75 50 25 Choice Whole. No. 1--1 Gut. No: 10 2. --- 10 2 Cut No. 2.2 2 Cut. No. ko 1 Pride of Mich. No. 2._ 1 Marcellus, No. 2 ---. 1 Marcellus, No. 10 ---- 8 Wax Beans Litlet Dot, No. 2 ---- 2 76 Little Dot, No. 1 -.-- 1 90 Little Quaker, No. 2-- 2 65 Little Quaker, No. 1 1 80 Choice Whole, No. 10-12 50 Choice Whole, No. 2_- 2 50 Choice Whol, No. 1__ 1 76 Cut, No. 10 —----—---- 10 25 Cut No. 2 22200 2 15 Gut, Ne): te 1 46 Pride of Michigan -- 1 75 Marcellus Cut, No. 10- 8 25 Beets Small, No. 24% ------ 3 00 Etxra Small, No. 2 __ 3 00 Fancy Small No. 2 -- 2 45 Pride of Michigan -. 2 20 Marcellus Cut, No. 10_ 6 50 Marcel. Whole, No. 2% 1 85 Carrots Diced, No. 2... - 1 30 Diced, No. 10 ___----- 7 00 Corn Golden Ban., No. 3_- 3 60 Golden Ban., No, 2--1 90 Golden Ban., No. 10 10 00 Little Dot. No. 2 ---. 1 70 Little Quaker. No. 2 1 70 Little Quaker, No. 1-1 35 Country, Gen., No. 1--1 35 Country Gen., No. 2.. 1 70 Pride of Mich., No. 5- 5 20 Pride of Mich., No. 2 1 60 Pride of Mich.. No. 1 1 25 Marcellus, No. 5 ---- 4 30 Marcellus, No. 2 ---. 1 40 Marcellus, No. 1 ---. 1 15 Fancy Crosby. No. 2_. 1 70 Fancy Crosby, No. 1_- 1 44 Peas Little Dot. No. 1 ---- 1 70 Little Dot, No. 2 ---. 2 50 Little Quaker, No. 10 12 00 Little Quaker, No .2-. 2 35 -Little Quaker. No. 1_- 1 60 Sifted E. June, No. 10-10 00 Sifted E. June, No. 5-. 5 75 Sifted BE. June, No. 2-- 1 85 Sifted E. June, No. 1-_ 1 40 Belle of Hart, No. 2-_ 1 85 Pride of Mich.. No. 10 8 75 Pride of Mich., No. 2__ 1 65 Marcel., H. June, No. 2 1 40 Marcel., E. June, No. 5 4 50 Marcel., E. Ju., No. 10 7 50 Templar E. J., No. 2 1 32% Templar E. Ju., No. 10 7 0u Pumpkin No: 10) 222 50 nee ve 1 75 Oe ee 1 40 Scots. No, 10 ...- : 50 Marcellus, No. 2% --- 1 40 Marcellus No. 2 ----- 1 15 Sauerkraut Na: 40. 22 5 00 NG. BM 220s es 1 60 ING) 2) oo 1 25 Spinach INO. 246 2 25 INGi 2 1 80 Squash Boston, No. 3 -----. 1 80 Succotash Golden Bantum, No. 2 2 40 Little Dot, No. 2 ---- 2 35 Little Quaker ~_---___ 2 25 Pride of Michigan ~~ 2 05 Tomatoes INO, 30) coe es 5 30 NO. ae fo eee NO; 2 6 60 16 Pride of Mich., No. 2% 2 10 Pride of Mich., No. 2_-1 40 CATSUP., Beech-Nut, small --.. 1 50 Beech-Nut, large ---. 2 30 Lily of Valley, 14 oz.__ 2 25 Lily of Valley, % pint 1 65 1 pniders, &.0Z. | 35 Siders; 16.02, --. 215 Quaker, 10 02. 20 = 1 25 Quaker, 14 07.220. 1 65 Quaker, Gallon Glass 12 00 Quaker, Gallon Tin -_ 7 26 CHILI SAUCE Snider, 16 oz. PIMIder: 6 OF. Ge 2 10 lilly Valley; 3 02.) 2. _ Lilly Valley, 14 oz. OYSTER COCKTAI L Sniders, Med, 0. 2 60 CHEESE Moguetort 0 60 Wisconsin Daisy —-__-__ 20 Wisconsin Plat .....___ 20 New York June -___ Bap Saro (9 40 RAN a 20 Michien Mints 290 20 Michigan Daisies ______ 20 Wisconsin Longhorn ___ 20 Imported Leyden _____. 27 1 Ib. Limberger _______ 26 Imported Swiss --.____ 58 Kraft Pimento Loaf __ 27 Kraft America Loaf __ 25 Kraft Brick Loaf... 25 Kraft Swiss Loaf ______ 32 Kraft Old Eng. Loaf__ 45 Kraft, Pimento, % Ib. 1 85 Kraft, American, % Ib. 1 85 Kraft, Brick, % Ib. 1 85 Kraft Limburger, % Ib. 1 85 CHEWING GUM Adams Black Jack ---- 65 Adams Bloodberry ---- vi Adams Dentyne ------ 6 Adams Sen Sen bo Beeman’s Pepsin ------ 6 Beechnut Wintergreen- Beechnut Peppermint-- Beechnut Spearmint -- _ Doublemint .....-.-.--- 65 Peppermint, Wrigleys -- 65 Spearmint, Wrigleys -- 65 a 5 Adams Calif. Fruit -- 2 2 v Juicy Fruit —._------- Krigley’s P-K -.------- 65 Zone 22 eo 65 Teaberry .2---2--2-.---— 65 COCOA Droste’s Dutch, 1 lb.__ 8 50 Droste’s Dutch, % lb. 4 0 Droste’s Dutch, % lb. 2 35 Droste’s Dutch, 5 Ib. 66 Chacolate Apples ---- 4 50 Pastelles, No. 1 _--- 12 80 Pastelles, % lb. -----. 6 60 Pains De Cafe —------ 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles _----- 2 15 1 lb. Rose Tin Bon Bons oe 18 00 7 oe a Tin Bon > i es ( 13 a "hee De Cara- que 2 13 20 12 92. Rosaces ..-..-— 10 80 % Ib. Rosaces -------- 7 80 ¥%4 lb. Pastelles -_---- 3 40 Langnes De Chats -. 4 80 CHOCOLATE Baker, Caracas, %s ---- 3 Baker, Caracas, 4s ---. 3 SLOTHES LINE Femp, 50 ft. --. 2 00@2 25 Twisted Cotton, OO tte acy ee 00 Braided, 50 it, 2 1 90 Sash Cord .___._ 2 00@2 35 COFFEE ROASTED Blodgett-Beckley Co. Olid: Master... os Lee & Cady 1 Ib. Package Breakfast Cup ._-__-- 20 THBOULY oo 17 Quaker Vacuum _-_--__ 33 Nedrow 22222 29 Morton House Majestic 220 30% Boston Breakf’t Blend 25 McLaughlin’s Kept-Fresh Coffee Extracts MM. Y. per 100 2. Frank’s 5? pkgs. Hummel’s 50 1 Ib. 10% CONDENSED —, Leader, 4 doz. Eagle, 4 doz. MILK COMPOUND Hebe, Tall, 4 doz. —_. Hebe. Baby, 6 doz. -. Carolene. Tall, 4 doz. Carolene, Raby _____. EVAPORATED MILK bee RZED-uNsweerMD SS Pare; Tall is 3 15 Page, Baby -22.2. 3 15 Quaker, Tall, 10% oz. 2 82 Quaker, Baby, 4 doz. Quaker, Gallon, % doz. 2 82 Carnation, Tall, 4 doz. 3 15 Carnation, Baby, 8 dz. 3 15 Oatman’s Dundee, Tall 3 15 October 7, 19381 Datman’s D’dee Baby 3 15 Every Day, Tall ---- 3 15 Every Day, Baby ---- . 15 Pet, Tail 4. 3 15 Pet, Baby, 4 dozen —-_ 1 58 Borden's Tall. i. 3 15 Borden’s Baby ---—-- 3 15 CIGARS Airedale: 22202. -s 5 00 Hemeter Champion — 50 Canadian Club --_--- uu Robert Emmett ---- a 00 Tom Moore Monarch 76 00 Webster Cadillac ._.. 75 60 Webster Astor Foil. 75 00 Webster Knickbocker 95 O6f Webster Albany Foil 95 00 Bering Apollos -_---- 95 00 Bering Palmitas -~. 115 00 Bering Diplomatica 115 0¢ Bering Delioses -__-_ 120 0¢ Bering Favorita -._. 135 0¢ Bering Albas _---_- 150 ( CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 17 Horehound Stick, 5 lb. 18 Mixed Candy Kindergarten —..... 17 DeO@agder 22 oe 13 French Creams -.-..... 14 Paris Creams —......-.- 15 dupiter. 2205 10 Fancy Mixture 22.0 17 Fancy Chocolate 5 lb. boxes Bittersweets, Ass’ted 1 60 Milk Chocolate A A 1 65 Nibble Sticks --..._.. 1 50 Chocolate Nut Rolls — 1 70 Blie Ribbon 2 1 30 Gum Drops Pails Champion Gums -...... 15 Challenge Gums --..... 2 Jelly Strings 2.0... Lozenges Pails A. A. Pep. Lozenges —. 15 A. A. Pink Lozenges —. 15 A. A. Choc. Lozenges... 15 Motto’ Hears: £00000 18 Malted Milk Lozenges _. 21 Hard Goods Pails Lemon Drops —- 00. 17 O. F. Horehound drops 16 Anise Squares: 202 16 Peanut Squares =... 18 Cough Drops Bxs Pupnames, 2250 1 35 Sinite Bros 2262 1 50 Iuden's 2 1 50 : Specialties Pineapple Fudge -..... 18 Italian Bon Bons 1... 17 Banquet Cream Mints... 23 Silver King M.Mallows 1 15 Handy Packages, 12-10c 75 COUPON BOOKS 50 Economic grade 2 86 100 Economic grade 4 50 500 Heonomic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 lb. BOKes 2.2... ‘aaa G0 DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 13 N. ¥. Fey., 14 oz. pkg. 16 : Apricots Evaporated, Choice -. 13 Evaporated, Fancy __ 18 Kivaporated, Slabs —____. Hx. Waneyc. 8 i 25 Citron 105 JD: Ox) 20 36 Currants Packages, 14 oz. ~--__- 17 Greek, Bulk, Ib. ..__. 16% Dates Dromedary, 36s ______ 6 75 Peaches Eivap. ‘Choice 2. 3. 2 ey Haney eee Peel Lemon, American ______ 28 Orange, American _____ 28 Raisins Seeded, bulk 2... 8% Thompson’s s’dless blk 8% Thompson’s seedless, 15 oz. California Prunes 90@100, 25 lb. boxes_.@0514 80@90, 25 Ib. boxes__.@05% 70@80, 25 lb. boxes__.@6% 60@70, 25 lb. boxes__.@06% 50@60, 25 lb. boxes_.@07% 40@50, 25 Ib. boxes_.@08% 30@40, 25 Ib. boxes_.@11 20@30, 25 Ib. boxes_.@14 18@24, 25 lb. boxes_.@17 Hominy Pearl. 100 Ib. sacks -. 8 50 Fs e October 7, 1931 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 34 9 oz. package, per case 2 20 Bulk Goods Elbow, 20 Ib. ------ 5Y4@T% Egg Noodle, 10 lbs. -- 14 Pearl Barley POSES eee 7 00 Barley Grits --------- 5 00 fo ee 3 76 s Hast India oo 10 Taploca Pearl. 100 lb. sacks -. 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -- 3 50 Jiffy Punch 6 doz Carton =. 2 _- 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands Rily White 2 4 90 Harvest Queen -----. 5 00 Yes Ma’am Graham, BOS 22 1 30 Lee & Cady Brands American Eagle --_--. Home Baker --_.---. FRUIT CANS M ason F. O. B. Grand Rapids Mat Mint ooo One pint 22. q 35 One quart = 8 95 Halt gation 2-22. 1 55 ideal Glass Top Halt pint 00 One pint —.. -.-* 9 50 One Gguart —..-.-. 1) 15 Half gallon ---------- 15 40 GELATINE Tell-O, $ doz _____ 2 85 Minute. 3 doz. ___-_- 4 05 Plymovth, White ---- 1 55 Quaker. $ doz. ____- 2 25 JELLY AND PRESERVES Pure, 30 Ib. pails ---_ 3 30 Imitatin, 30 lb. pails 1 60 Pure, 6 oz., Asst.. doz. 90 Pure Pres., 16 oz., dz. 2 40 JELLY GLASSES 8 oz.. per doz. OLEOMARGARINE Van Westenbrugge Brands Carload Distributor OLEOMARGARINE | Gream-Nut, No. 1 —- Le ‘Pecola, No. 2 22232 10% BEST FOODS, INC. Laug Bros., Distributors 1 Ib. 1 Ib. Nucoa, Holiday, Wilson & Co.’s Brands Oleo Certified 222.0020 20 Ne oo 12 Special ‘Row. 14 MATCHES Diamond, 144 hox -. 4 75 Searchlight, 144 box-. 4 75 Ohio Red Label, 144 bx 4 75 Ohio Blue Tp, 144 box 4 75 Ohio Blue Tip, 720-1c 3 80 *ReRiiable, 144 ~-.-_--- SWederal, 144 222 Safety Matches Quaker, 5 gro. case_-- MULLER’S wereele. Macaroni. 9 oz. Spaghetti 9 oz. -.---- 3 30 Elbow Macaroni, 9 oz. 2 Pf Ege Noodles, 6 oz. -.-. 2 2 Eeg Vermicelli. 6 oz. 2 30 Ege Alphabets, 6 oz... 2 20 Egg A-B-Cs 48 pkgs... 1 80 NUTS—Whole Almonds, Tarragona... 19 Brail, barge —...... 8. 23 Fancy Mixed -------- 22 Filberts, Sicily ------ 20 Peanuts, Vir. Roasted 11 Peanuts, Jumbo, std. 13 Pecans, 3, star ------ 25 Pecans, Jumbo ------ = Pecans, Mammoth -- Walnuts, Cal. ---- ara29 Hickory 2.02 Salted Peanuts Baney. No. 2 2 14 Shelled Almonds Salted -------- 95 Peanuts, Spanish 125. 1b. bags. —---_--__ 12 Bilberte | 32 Pecans Salted _---.---- 87 Wainut Burdo —....__.. Walnut, Manchurian -. 65 MINCE MEAT None Such, 4 doz. --_ 6 20 50 22 Quaker, 3 doz. case __ 3 Libby, Kegs, wet, Ib. OLIVES 4 oz, Jar, Plain, 10 oz. Jar, Plain, 14 07. Jar, Plain, Pint. Jars, * Plain, Quart Jars, Fiain. 1 Gal. Glass Jugs, 5 Gal. Kegs, each 346 oz. Jar, Stuff,, 6 oz. Jar, Stuffed, doz. 9% oz. Jar, Stuff., doz. 1 Gal. Jugs, Stuff., dz. 2 40 doz. 1 doz. 2 doz. doz. doz. Pia. ee 7 doz. 15 10 PARIS GREEN TAR 34 Te 32 os avid 58 22 30 PETROLEUM PRODUCTS Including State Tax From Tank Wagon Red Crown Gasoline —-- 14.7 Red Crown Hithy! _..- 17.7 Stanolind Blue... Int In fron Barrels Perfection Kerasine __ 10.6 34.1 14.8 Gas Machine Gasoline Vv. M: & P. Naphtha__ 1SO-VIS MOTOR OILS In Iron Barrels iene. oo U7) Medi 2 TET Moog Tit Ex, Heavy 2-2 2 Tit (Pp olarine fron Barrels Bight 20.02 62.1 Médhim 2 i Gack Heavy oo 62.1 Special heavy ... 62.1 fixtra heavy 2:00 62.1 Polaring “He's 62.1 Pransmission Oi) -.- 62.1 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 30 Parowax, 100 Ib .... @¢ Parowax, 40, 1 Ib. -. 7.55 Parowax, 20, 1 Ib. —_ 7.8 ‘emdac, 12 pt. cans 3 00 Semdac, 12 at. cans 5 00 PICKLES Medium Sour 5 gallon, 400 count .- 4 75 Sweet Small 16 Gallon, 2250 ~.---- 27 00 5 Galion, 760 —-------. 9 75 Dil) Pickles Gal. 40 to Tin, doz.__ 10 26 No. 2% Tine — 2 25 32 oz. Glass Picked-_- 2 25 32 oz. Glass Thrown -- 1 95 MICHIGAN TRADESMAN Dit! Pickles Bulk iL 0 3 45 Gal., Tog 30 00 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Torpedo, per doz. ---. 2 60 POTASH Babbitt’s, 2 doz. ---. 2 75 FRESH MEATS Beef Top Steers & Heit. __.. 16 Good St’rs & H’f. ----. 13 Med. Steers & Heif. -_ 12 Com. Steers & Heif. —-_ 11 Veal Ton 2 13 Goot 2 Medium i220 09 Lamb Spring fam oo 15 COE ea es 13 Medium oe 12 Poor 2. — 40 Mutton Good 22 10 Medium 2.0 08 Poor 222 10 Pork Rom, med. 22.2 17 Mutts 3 Shoulders oo. 10 Sparerins _..._ 10 Neck bones 7 05 Priming 09 PROVISIONS Barreled Pork Clear Back __ 16 00@20 00 Short Cut Clear ._._ 16 00 Dry Salt Meats D S Bellies __ 18-20@18-10 Lard Pure in tierces ________ 914 60 lb. tubs -...advance +4 50 Ib. tubs -__.advance 20 Ib. pails _.-_.advance % 10 lb. pails _.._-advance % 5 lb. pails _.__.advance 1 3 lb. pails ___.advance 1 Compound tierces __.. 714 Compound, tubs _...... 8 Sausages Bolopna 16 Piven 2 18 Frankfort Pork d Veal 19 Tongue, Jellied —.. ___ 35 Headcheese __...-.. 18 Smoked Meats Hams, Cer. 14-16 lb. @19 Hams, Cert., Skinned 16-18 lb. Ham, dried beef Knuckion 0. 33 California Hams _. @17% Picnic Boiled Bigg 20 es Boiled Hams ________ @30 Minced Hams ______ @16 Bacon 4/6 Cert. __._@24 Beef Boneless, rump —_-_@22 00 Rump, new __ 29 00@35 00 Liver IeOf foo 14 Coe 5d Pork ooo ee 06% RICE Fancy Blue Rose __.. . ae Pancy Mead RUSKS . Postma Biscuit Co. 18 rolls, per case --.. 1 90 12 rolls, per case —._. 1 27 18 cartons, per case_. 2 15 12 cartons, per case_. 1 45 SALERATUS Arm and Hammer -- 3 75 SAL SODA :canulated, 60 Ibs. cs. 1 35 Granulated, 18-2% lib. packages 1 00 COD FISH Middles Tablets, % Ib. Pure - doz 1 40 Wood boxes, Pure -- 30 Whole Cod —_-_.____ 11% HERRING Holland Herring Mixed. Kegs __-_____ 82 Mixed, half bbls. ~--. 1 25 Misog Wiis. 28 15 50 Milkors, Kees 94 Milkers, half bbls. -. 9 40 Milkers, bbis, -.-._.—— 17 50 Lake Herring % BbE, 100 ibs. __ Mackeral Tubs, 60 Count, fy. fat 6 vv Pails, 10 Ib. Fancy fat 1 50 White Fish Med. Fancy. 100 Ib. 13 49 Milkers, bbls. -_---- 18 50 K KK Norway -- 19 50 & i palla ...._...._ 1 40 Cut Bunch ....... 50 I Boned, 10 Ib. boxes __ 16 SHOE BLACKENING 2 in I, Paste, doz. __ I 130 E. Z. Combination, dz. 3 30 Dri-Foot, doz. —_._.- 00 Mecoys Doz 2. | 7130 Shinola,: doz. 90 STOVE POLISH Blackne, per doz. ---- 1 30 Black Silk Liquid, dz. 1.30 Black Silk Paste, doz. 1 25 Enameline Paste, doz. 1 30 Enameline Liquid, dz. 1 30 E. Z. Liquid, per doz. 1 30 Radium, per doz. —...1 30 Rising Sun, per doz. 1 30 654 Stove Enamel, dz. 2 sv Vulcanol, No. 10, doz. 1 30 Stovoil, per doz. .... 3 ut SALT .G. os — Gueek “a. 2h... 96 Colonial, 30- 1% ee 1 20 Colonial, Iodized, 24-2 : 35 Med. No. 1 Bbis. .... 2 90 Med. No. 1, 100 lb. bk. 1 00 Farmer Spec., 7 Ib. I 60 Packers Meat, 50 Ib. 65 Crushed Rock for ice cream, 100 lb., each . Butter Salt, 280 Ib. bbl.4 00 Bloee, S50 i 4u Baker Salt. 280 Ib. bbl. 3 80 G, 10 Ip., per bale .... 93 20, 3 lb., per bale -__. 1 00 28 lb. bags, Table -... 40 Old Hickory, Smoked, GIG Wy 50 Free Run’g, 32 26 oz. 2 40 Five case lots ---_-- 2 30 Iodized, 32, 26 oz. -. 2 40 Five case lots ------ 30 BORAX Twenty Mule Team 24, 1 Ib. packages -. 3 35 13, 10 oz. packages -. 4 40 96, % oz. packages -_ 4 60 CLEANSERS 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box Bon Ami Cake. Tse 3 Britlo. Climaline, 4 doz. ---- Grandma, 100, Grandma, 24 Large a Gold Dust, 100s ------ 1 90 62% 85 4 20 3 50 3 50 3 70 12 24 Gold Dust, Large 2 Golden Rod, 4 La France Laun., 4 dz. 3 60 Old Dutch Clean., 4 dz. 3 40 Getacaon. $s =... 3 90 rie, 408 3 20 Hie. 249 5 25 tub No More, 100, 10 Cee 85 Rub No More, 20 Leg. 4 00 Spotless Cleanser, 48, 20 of. 85 Sani Plush, 1 doz. -. 2 2% Sanolia, 2 doz. ....._... 5 16 Soapine, 100, 12 oz. -- 6 40 Snowboy, 100, 10 oz. -_ 4 00 Snowboy, 12 Large -. 2 65 Speedec, 2 doz. —...... 7 20 Sunprite, $06 _...._.__.__. 210 Wyandotte, 48s ___--. 4 75 Wyandot. Deterg’s, 24s 2 75 SOAP Am. Family, 100 box 5 60 Crystal White, 100 .... 3 50 face Jaem, Gie .. 4 75 Fels Naptha, 100 box 5 50 Flake White, 10 box 3 35 Grdma White Na. 10s 3 50 Jap Rose, 100 box .... 7 40 Paty, 700 bos 4 00 Palm Olive, 144 box__ 9 50 Lava, 106 box 4 90 Octagon, 120 _.._... GOO Pummo, 100 box ....._ 4 36 Sweetheart, 100 box __ 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 lige. 3 50 Trilby Soap, 100, 10c 7 25 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 SPICES Whole Spices Allspice, Jamaica ____ @30 Cloves, Zanzibar _... @47 Cassia, Canton __...... @25 Cassia, 5c pkg., doz. @40 Ginger, Africar @i1y Mace, Penang —_. 1 00 Mixed, No. f __._... @az Mixed, 5c pkgs., doz. @45 Nutmegs, 70@90 __.. @50 Nutmegs, 105-1 10 __. @48 Pepper. Black 0. 25 Pure Ground in Bulk Allspice, Jamaica -... @33 Cloves, Zanzibar -... @53 Cassia, Canton ___... @29 Ginger, Corkin —..___ @30 uate @29 Mace, Penang ----- a 2 oe Pepper, Black ......_.. @25 Nutmegs @35 Pepper, Wihite ____.__ @44 Pepper, Cayenne -__-_ @36 Paprika, Spaish —.._. @36 Seasoning Chili Powder, 15c _..__ 1 35 Celery Salt, dg oz. _.. _ %& Sage, 268. ........... 90 Orgom Sale 2. 1 36 Game 1 35 Ponelty, 2% of. ..... 3 35 Kitchen Bouquet -___ 4 50 Laurel Leaves ___-__ 20 Marioram., 1 of. ..... 9@ maven, 1 ef. 90 Taye, | oa. .W...... 90 Tumeric, 2% of. .... 90 STARCH Corn Kingsford, 40 Ibs. _. 11% Powdered, bags ~.._- 3 26 Argo, 48, 1 Ib. pikes. & Za Cream, 4462 242.4, 4 40 Gloss Arzo, 48, 1 Ib. pres. 3 28 Argo, 12, 3 Ib. pkgs. 3 3 Argo, & & Ib pken.. 2 76 Silver Gloss, :8, Is _. 11% Elastic, 64 pkgs. --.. 5 10 Tiger, 43-3 ‘Tiger, 60 Ihe, ........ 2 75 SYRUP Corn Blue Karo, No. 1% ~. 2 54 Blue Karo, No. 5, 1 dz. 2 6&3 Blue Karo, No. 10 —. 3 33 Red Karo, No. 1% —-_ 2 75 Red Karo, No. 5, 1 dz. 3 7 t6d Kara, No. 16 ...... 3 &9 imit. Maple Flavor Orange, No. 1%, 2 dz. 3 Orange, No. 5, 1 doz. 4 Maple and Cane Kanuck, per gal. -... 1 Kanuck, 5 gal. can _. 6 Maple Michigan, per gal. .. 2 Welchs, per gal. -... 3 COOKING OIL Mazola Pints 2 dow. 5 Quarta. 1 dom... 5 Half Gallons, 1 doz. — z Gallons, % doz. 25° 99 50 50 75 - 26 75 75 30 21 TABLE SAUCES Lee & Perrin, large_. 5 75 — - Perrin, small... 3 = Bk, WO tenn — 4 15 Axl SOON oe 2 85 COG. FB OME tec 3 30 TEA Blodgett-Beckley Co. Royal Garden, % lb... 75 Royal Garden, % Ib. _. 177 Japan Medium ........_... 36q@an Chote ee 1 aT el tices Cree No. i Nibbs- a ii a 54 l ib. pike. Sifting ....... 14 Gunpowder Chalee 2 40 Wane oo 47 Ceyton Pekoe. meme oe 57 English Breakfast Congou, medium _______ Congou, Choice ____ ose Congou, Fancy ____ 42@43 Oolong Metin 39 Choice 45 PANGy 3 50 TWINE Cotton, 3 ply cone ______ 33 Cotton, 3 ply Balls ____ 35 Wook @¢ oy ai : VINEGAR Cider, 40 Grain... 17 White Wine, 80 grain__ 25 White Wine, 40 grain__ 20 \ WICKING No. G, per groee .. 3U No. I, per grosa _ 1 Zo NO. 4, per gsroae _...... 1 ov No. 3 per gross ..___ Z 3u Peerless Rolls, per doz. yv Rochester, No. Zz, doz 60 Rochester, No. 3, doz. 2 vv Rayo, per dos, ........ Ja WOODENWARE Baskets Bushels, narrow band, Wire handics _...... 7 Bushels, narrow band, wood handles ______ 1 wv Market, drop handie__ 9U Market, single handle_ yd Market, extra ._____ 1 6u Spine, flares 8 5U Splint, medium ______ 7 bu Splint, small 6 bu Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each__ Zz 55 3 to 6 gal, per gal. _. 16 Pails 10 qt. Galvanized ____ 2 60 12 qt. Galvanized __ zZ so 14 qt. Galvanized _.... 4 ie 12 qt. Flaring Gal. Jr. 5 ov 1G gt. Tin Datry ___.. 4 bu Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes_ qu Mouse, tin, 5 holes __ 65 Bat, wood ..... 1 uv Hat. sivine |. 1 vv Mouse, spring ._____._. 20 Tubs Large Galvanized ____ 8 76 Medium Galvanizea __ 7 7o Sma! Galvanized _.__ 6 76 Washboards Banner, Giote _... 5 bv Brass, single —.....__ 6 Za Gia. see ............ db ut Double Peerless ______ 3 bu Single Peerless -.._.__ 7 ae Northern Queen _____ dD at Universal 7 2 Wood Bowls i ih, Pee 5 vu iin. Batter... 9 vv lf in. Batter ........3. 13 vv 39 i, Bate a, 25 vv WRAPPING PAPER Fibre, Manila, white __ 05 INO. I Pipe 06% Butchers DF 06% BRYA oo 06% Kraft Stripe ............. 89% YEAST CAKE Massie, 3 dot, eae Sunlight, 3 dos. ........ 2 70 Sunlight, 1% doz. + on Yeast Foam, 3 doz. ... 3 76 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 30 Red Star, per doz. —_.. 20 ie ae Fd ¥ > & x > Ss MICHIGAN TRADESMAN October 7, 1931 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Use Dramatic Appeal For Christmas Business. The importance of Christmas busi- ness to a retail store cannot, of course, be overemphasized, It can be truth- fully said that retail stores live for Christmas. Specifically, the month of December contributes approximately 15 to 18 per cent, of the year’s sales volume, or. practically two average months’ sales. In profit, it contributes about 334% per cent. of the year’s earnings, or about four average months’ profits. And we may add to this that portion of gift business which is naturally thrown in- to November. ‘The idea of gifts at Christmas was sold to the public hundreds of years ago. It is unlike other days through- out the year, which we are attempting to build as days upon which to give presents. At Christmas time, custom- ers want to buy gifts and seek out the stores, It is, therefore, a store’s prob- lem to tune in properly with the appeal of the moment. If consumers’ habits change, it is the store’s place to change with them. December, ‘therefore, cannot be viewed as merely another month’s pro- motional job. Ifa store were con- fronted with a peak period at any other month in the year, it certainly would not make its plans for it in the regular routine, Neither should we plan in the regular way for a departmental ef- fort whose sales objective in a given period is peaked to abnormal levels, ‘The ‘Christmas campaign must be set aside as a separate and distinct opera- tion, and planned for with the full realization that it must produce twice the ordinary month’s sales and four times the average month’s net profit. In the building of this campaign, the following ten steps should be given ad- vanced and serious consideration: 1. Study of previous Christmas promotion plans. 2. ‘Sales objective for the season. 3. A theme, a symbol and a slogan. 4. Merchandise policy. 5. Feature advertising plan. 6. Newspaper plan. 7. Direct mail plan. 8. Plan for auxiliary media. 9. Definite program for display and signs, 10. Development of unusual interest among employes. ‘Christmas, 1930, taught us many les- sons. In fact, most stores paid dearly for these lessons by the shrinkage in salees and net profits. Generally, most stores failed, ‘first, to plan their cam- paigns, and, second, to tune in with the 1930 trend of customers’ buying habits, Specifically, our programs lacked a dramatic introductory appeal for the first few days of December. We as- sumed that Christmas business would open up in the normal way. We failed miserably in not holding a dramatic storewide event built around the key departments of the store for this par- ticular period, Again, we failed to recognize suffi- ciently that it would ‘be a distinctly low price Christmas period. We did tune in with the low price trend throughout 1930, but, when we approached the Christmas season, we theorized in the abstract by assuming that, if there was ever a time during a period of depres- sion for customers’ purchases to come more easily on all price levels, that it would be at ‘Christmas time. Many stores featured higher priced merchan- dise at the opening of December. Dur- ing the second week, however, it was noted that the same items were adver- tised at one-third to one-half off. There also seemed to tbe a definite lack of “smash” departmental events. Large volume departments’ programs were treated too much as they are any other month in the year. The stores generally thought that the whole month, and especially the last two weeks, would more or less take care of themselves. The usual series of gift department advertisements, developed in a pretty pictorial manner, were run, They were beautiful things to look at but definitely lacked the come-on urge of best-selling items and perhaps items at off-prices, which the year 1930 had taught us to stress. William T. White, Publicity Director, Hahn Depart- ment Stores. —__2++>—__—_ Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Sept. 29—We have re- ceived the schedules, order of reference and adjudication in the matter of Ross Michael, Bankrupt No. 4646. The bank- rupt is a resident of Benton Harbor, and his occupation is that of manager of the Kalamazoo Stove Co. The schedule shows assets of $3,575, with liabilities of $2,095.40. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called. Sept. 23. On this day was held the first meeting of creditors in the matter of Charles J. Renolds, Bankrupt No. 4612. The bankrupt was present in person and represented by attorneys Fox & Fox. No creditors were present or represeted. One claim was provd and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Noor Coal Co., a corporation, Bankrupt No. 4609. The bankrupt was present by its secretary-treasurer, but not represent- ed by attorney. Creditors were repre- sented by attorney H. H. Smedley. Claims were proved and allowed. The secretary- treasurer of the corporation was sworn and examined without a reporter. The creditors present and representend elected George D. Stribley, trustee, and placed his bond at $300. The first meeting then adjourned without date. In the matter of Lewis C. Gowell, Bank- rupt No. 4629. The first meeting of cred- itors in this matter has been called for Oct. 14. In the matter of Edward lL. Moline, 3ankrupt No. 4621. The first meeting of creditors has been called for October 14. In the matter of Aton Reim, Bankrupt No. 4630. The first meeting of creditors has been called for Oct. 14. In the matter of Thomas E. Wilde, Bankrupt No. 4624. The first meeting of creditors has been called for Oct. 13. In the matter of Engleburt Van Alls- burg, Bankrupt No. 4622. The first meet- ing of creditors has been called for Oct. 13. In the matter of Deyo L. Breen, Bank- rupt No. 4628. The first meeting of cred- itors has been called for Oct. 13. In the matter of Carl C. Howell, Bank- rupt No. 4617. The first meeting of cred- itors has been called for Oct. 13. In the matter of Glee H. Nichols, Bank- rupt No. 4623. The first meeting of cred- itors has been called for Oct. 13. In the matter of Lloyd D. Tappen, Bankrupt No. 4595. The first meeting of creditors has been called for Oct. 13. In the matter of Elwin J. Campbell, Bankrupt No. 4561. The first meeting of ereditors has been called for Oct. 12. In the matter of Edwin S. Williams, Bankrupt No. 4625. The first meeting of creditors has been called for Oct. 12. In the matter of Henry Dalman, Bank- rupt No. 4619. The first meeting of cred- itors has been called for Oct. 12. In the matter of Leo H. Goss, Bankrupt No. 4607. The first meeting of creditors has been called for Oct. 12. In the matter of Louise Carrothers, Bankrupt No. 4595. The first meeting of creditors has been called for Oct. 12. In the matter of Roy E. Bellaire, Bank- rupt No. 4608. The first meeting of cred- itors has been called for Oct. 12. Sept. 29. We have received the sched- ules, order of reference and adjudication in the matter of Frank Sironen, Bankrupt No. 4647. The bankrupt is a resident of 3rand Rapids, and his occupation is that of a laborer. The schedule shows assets of $1,300, with liabilities of $1,467.12. The court has written for funds and upon re- ceipt of same the first meeting of cred- itors will be called. In the matter of Gust Caris, Bankrupt No. 4347. The final meeting of creditors has been called for Oct. 15. There will be no dividend for creditors. The trus- tees final report and account will be ap- proved at such meeting. In the matter of Williams & Otter- bacher, Bankrupt No. 4337. The final meeting of creditors has been called for Oct. 15. The trustee’s final report will be approved at such meeting. There may be a first and final dividend for creditors. In the matter of Mrs. William Pschigo- da, as Betty Dress Shop, Bankrupt No. 329. The final meeting of creditors has been called for Oct. 15. The trustee’s final account will be approved at such meeting. There may be a small first and final dividend for creditors. In the matter of George D. King, Bank- rupt No. 4166. The final meeting of cred- itors has been called for Oct. 15. There will be no dividend for creditors. In the matter of Joldersma’s Electric Appliances, Bankrupt No. 4468. The final meeting of creditors has been called for Oct. 15. There will be no dividend for creditors, In the matter of Mouw & Hacklander, Bankrupt No. 4463. The final meeting of creditors | has been called for Oct. 15. There will be no dividend for creditors. In the matter of John F.. Dall, as Dallis’s Fashion Shop, Bankrupt No. 4387. The final meeting of creditors has been called for Oct. 19. There may be a small first and final dividend for creditors. In the matter of Adolph Lapin, as Paradise Lingerie Shop, Bankrupt No. 4378. The final meeting of creditors has been called for Oct. 19. A dividend is ae ne _In the matter of Ruth J. Robinso Bankrupt No. 4367. The final meeting ereditors has been called for Oct. 19. There may be a small first and final dividend. In the matter of Sturdy Manufacturing Co., Bankrupt No. 4356. The final meet- ing of creditors has been called for Oct. 19. There may be a first and final divi- dend. In the matter of Joseph D. Martelle, Bankrupt No. 4357. The final meeting of creditors has been called for Oct. 19. A dividend is very questionable. In the matter of Kersten Radio Equip- ment Co., Bakrupt No. 4248. The final meeting of creditors has been called for Oct. 19. There will be a first and final dividend for creditors. The trustee’s final account will be approved at such meeting. Oct. 1. We have received the schedules, order of reference, and adjudication in the matter of Charles De Lange, trading as East End Sausage Co., Bankrupt No. 4648. The bankrupt is a resident of Grand Rapids, and his occupation is that of a merchant. The schedule shows assets of $372.79, with liabilities of $3,901.20. The court has written for funds and upon re- ceipt of same the first meeting of creditors will be called. The list of creditors of said bankrupt is as follows: Arbukle Bros., Chicago, —---.-.___-_ $ 53.38 Arctic Dairy Products, Grand Ledge 317.70 J; Bobsin & Co., Chicago —.-_ = 215.30 Boston Store, Grand Rapids ~-__--_-_ 57.21 Certified Service Oil Co., Grand R, 103.50 DeYoung Bros. Fuel Co., Grand R. 40.40 G. R. Packing Co., Grand Rapids 767.23 G. BR. Paper Co., Grand Rapids ...... 73.25 G. R. Savings Bank, Grand Rapids 882.87 Griffith Laboratories, Chicago ---. 13.80 Herposlheimer Co., Grand Rapids__ 11.84 Jacobson Commission Co., Grand R. 63.35 J. K. Laudenslager, Philadelphia __ 64.10 P. D. Mohrhardt Estate, Grand R. 80.38 Marland Casing Co., Chicago ~-___- 43.75 S. Oppenheimer & Co., Chicago __ 321.35 Plankington Packing Co., Milwaukee 170.48 John G. Rauser, Grand Rapids -___ 75.00 Paul Steketee & Sons, Grand Rapids 35.31 Tupman Thurlow Co., Inc., New Y. 75.00 Wilson: & Co., Chicago. 9 435.00 Oct. 1. We have received the schedules, order of reference and adjudication in the matter of Gilbert Sluyter, doing business as Cadillac Hardware Co., Bankrupt No. 4649. The bankrupt is a resident of Cad- illac, and his occupation is that of a mer- chant. The schedules show assets of $12,037.86, with liabilities of $13,535.44. The list of creditors of said bankrupt is as follows: Elmer Pierson, Cadillac __________ $ 25.00 Pittsburg Plate Glass Co., G. R. 1,779.89 Cadillac State Bank, Cadillac ____ 2950.28 Morley Bros., Saginaw __________ "211.28 Cadillac State Bank, Cadillac ____ 1,600.00 Mutual Building $475,000.00 HAVE YOU RECEIVED YOUR SHARE? This amount has been paid to our policyholders in dividends since organization in 1912. Share in these profits by insuring with us u& Micuican SHoge Dearers MUTUAL FIRE INSURANCE CO, LANSING, MICHIGAN Phone 20741 : RAE IEE LES RS October 7, 1931 : LaHow Co., Chicago ~------------- 600.00 Pittsburg Plate Glass Co., G. R. 1,900.00 Bostwick-Braun Co., Toledo —_-~ 2,494.93 Buhl Sons Co., Detroit —------------ 370.60 Cadillac Lumber Co., Cadillac ---- 53.26 Cadillac Metal Parts Co., Cadillac 12.22 Dow Chemical Co., Midland ------ 33.84 fxtension Garment Hanger Co., Dallas 25.40 Fulkerson Bros. Handle Co., Puxico 22.00 Foster & Stevens Co., Grand Rap. 97.73 Girwold Manufacturing Co., Erie__ .28 G. R. Reserve Supply Co., G. R.-- 122.66 Haynes Bros. Co., Cadillac ---~-- 5.22 Hibbard Spencer Bartlett Co., Chi. 372.46 Fred Johnson, Cadillac ------------ 2.7 Joseph Karcher, Cadillac -~--------- 200,00 Lovell Manufac. Co., Erie ~--------- 25 Morley Bros., Saginaw ---~------- 972.22 Mich. Hardware Co., Grand Rapids 150.00 Premier Warm Air Heater Co., Dowariae: 22.02) -2 79.00 John Pritzlaff Hardware Co., Milwau. 1.11 Robeson Rochester Corp., Rochester 37.90 Standard Foundry & Pat. Works, Gadling 2 1.50 Wheeling Corrugating Co., Detroit 33.94 Mich. Bell Tele. Co., Cadillac --__ 6.00 Consumers Power Co,. Cadillac -. 14.00 Moon Service Station, Cadillac __ 10.00 Oct. 2. We have received the schedules, order of reference, and adjudication in the matter of Leon P. Hadden, doing business as Bel-Car-Mo Nut Butter Co., Bankrupt No. 4652. The bankrupt is a resident of Grand Rapids, and his occupation is that of a merchant. The schedule shows assets of $7,778.03, with liabilities of $23,077.63. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called. The list of creditors of said bankrupt is as follows: John De Jongh, Grand Rapids -.--$ 33.00 Ola Kent Bank, Grand Rapids __ 6,650.00 Pantlind Hotel Co., Grand Rapids 1,000.00 Gas Light Co., Grand Rapids ___- 1,000.00 American Tele. & Teleg. Co., G.R. 1,000.00 Charles Trankla & Co., Grand R. 1,000.00 Merchants Storage & Transfer Co., Srand wapias -.22, 237.50 Leon P. Hadden, Grand Rapids 5,000.00 Gunn Realty & Investment Co., Grand Rapids: (32) 150.09 United Fig & Date Co., Chicago. 701.63 Woodhouse Co., Grand Rapids__ 476.64 American Can Co., New York ~~ 1,357.77 Pmery Drew, Incorp., Cincinnati 60.70 Suffolk Peanut Co., Suffolk ---_ 1748.46 Sidney H. LaBarge, Grand Rapids 27.19 Forbes Belknap, Grand Rapids 73.12 American Peanut Corp., Norfolk 12,594.62 Oct. 2. We have to-day received the schedules, order of reference and adjudi- eation in the matter of William McLeod, Bankrupt No. 4653. The bankrupt is resident of Kalamazoo, and his occupation is that of a laborer. The schedule shows no assets, with liabilities of $709.40. Th- court has written for funds and upon re- ceipt of same the first meeting of cred- itors will be called. Oct. 8. We have received the schedules order of reference, and adjudication in the matter of Stephen Hiemstra, Bankrupt No. 4654. The bankrupt is a _ resident of Grand Rapids, and his occupation is that of a meato cutter. The schedule shows assets of $250, with liabilities of $786.40. The court has written for funds and upon receipt of same the first meet- ing of creditors will be calle. In the matter of Ned W. Talbot, Bank- rupt No. 4640. The first meeting of cred- itors has been called for Oct. 20. The sale of assets in the Ned W. Talbot estate has been called for Oct. 23 at the premises of the bankrupt at Centerville. The stock is a retail hardware one, sched- uled by the bankrupt at approximately ly $1,000. All interested in such _ sale should be present at the date and lime above stated. In the matter of Harry Vander Polder, Bankrupt No. 4637. ‘The first meeting of ereditors has been called for Oct. 20. In the matter of Frank Sironen, Pank- rupt No. 4647. The first meeting of cred- itors has been called for Oct. 20. In the matter of Myron Van Hoaten, Bankrupt No. 4638. Tne first meeting of ereditors has been called for Oct. 20. In the matter of Gilbert Sluyter, as Cadillac Hardware Co., Bankrupt No. 4649. The first meeting of creditors has been called for Oct. 20. In the matter of Leon P, Hadden, as Bel-Car-Mo-Nut Butter Co., Bankrupt No. 4652. The first meeting of creditors has been called for Oct. 21. ——_—_> +. OUT AROUND. (Continued from page 9) been crowding the houses ever since. Reminding me that the executive com- mittee of the American Federation of Labor will ask President Hoover to appoint still another commission to settle controversies of this character. The commission, unless iit is empower- ed with more molars than the preced- ing score and a half, will hardly pro- vide anything tangible, and the organ- ization will have to take another black MICHIGAN TRADESMAN eye. The great trouble with the Fed- eration is that they are undertaking too many sideline efforts. They want to undertake to tell employers that certain artisans must do certain jobs— as whether carpenters or sheet iron workers shall install metal trimmings or whether plumbers or electric work- ers shall put in conduits. The work is going to be paid for by the employer and the man who performs it is going to get his pay, and it is just a question of expedience as ‘to just who shall do it. The open shop prevails almost uni- versally because in times gone by the trades unions bore down too hard on the employers, and now the contractor knows just what he can accomplish, without taking chances on labor dis- turbances. Of course the unions never will profit by experience, but just at present they have much leisure to think it over. But hundreds of theatrical mechanics and musicians are beginning to realize that their sun has set. E. A. Stowe. ——_> + “My Worst Troubles Never Happened” (Continued from page 12) is “unfair” that I know of. He enter- tains no delusions. He further says: “Human nature is not different in or out of co-operative enterprise. The majority of 1800 members of Frank- ford belong for the dollars they get out of it. They resent the rules they are forced to abide by and do not realize that it is the rules they hate that make them money. Therefore I say that co-operative enterprise is only as strong as its management, which means that the manager must run the business on rules laid down by his directors without fear or favor, or on the rocks will go the good ship ‘co- operation’.” Because Edgar navigates by the rules absolutely, said rules being as the laws of the Medes and Persians “which al- tereth not,” he is known as “Czar Edgar’—also as one of the conspicu- ously successful distributors of gro- ceries at wholesale, manager of an or- ganizaotion which has feared no kind of competition during the past genera- tion. I contrast Edgar’s talk with what Herman Hanson, secretary of the Michigan Grocers Association, talked about last time I saw him. He placed great store by the graduated store tax, designed to hamper the growth of chain grocers. Hanson is not alone in his position. Plenty of grocery officials hold the conviction that taxes are great things to advance individual grocers. Taxes are great things, if we consider how they wax fat and grow year by year; and if planned to spread the burden onto business as well as real estate all right. But they will prove a delusion and a snare otherwise—and please note that I said this about Hen- derson at the height of his popularity. Paul Findlay. —_—_—_+~+~+___. Items From the Cloverland of Michi- gan. Sault Ste. Marie, Oct. 6—The teach- ers’ convention ended here on Friday night. About 1,500 delegates attended. The various lectures were most inter- esting as well as instructive, especially the talk on Mahatma Kandhi by Bishop Fisher, a close friend of Gandhi's. Many of the delegates crossed the river into Canada, being their first trip abroad. There were ample accommo- dations for all and many favorable re- marks were made by our guests when departing about the beauty of the Sault and the hospitality shown them while here. The refusal of our three local banks to accept ‘Canadian currency and silver last week caused some uneasiness among our merchants, as well as the public in general. However, about Thursday some of the merchants came out with an advertisement that they would accept Canadian money at par in exchange for merchandise. Manistique changed to Central Standard time last week for the winter season, Gladstone has also changed to Central Standard time. ‘The Sault will continue on Eastern time, which was decided when the change was made. It was decided to continue the Eastern time for the entre year. : The annual meeting of the Michigan Motor Bus Association will be held this evening at Bear Creek Lodge, Blaney Park. Honorable Chase 5S. Osborn, will be the principal speaker. He will talk on odd, unique and un- usual means and modes of transporta- tion which have come under his ob- servation, or have been actual experi- ences by him in his world wide travels, It is. a sad world. If you drive too fast, you run into somebody and if you drive too slow, somebody runs into you, Employes of the Manistique Pulp & Paper ‘Co. are to be congratulated for their launching a campaign to help the undernourished school children. They provided a milk fund which amounts to $94 per month. That will be a mighty big help during the present school year. It is a big credit to the donors because it comes without any outside solicitation. We don’t know where the employes conceived the idea, but it deserves a whole lot of praise. John D. Brownell, of Detroit, for- merly of the Sault, has been transfer- red from the Detroit custom force office to the Sault office and took up his work here as an inspector Oct. 1. Mr. Brownell was in the emigration and custom border patrol before he became a custom inspector at Detroit. He lived here about three years ago. The county fair held at Stalwart last week was a decided success. The weather was ideal and the exhibits were unusually good. The attractions were better than in former years, with horse races added. They had a record breaking attendance, amounting to more than 2,000 people. This is similar to the Pickford fair, where friends meet and have a good visit and a gen- eral good time. The idea some men have for restor- ing prosperity reminds one of the fel- low who ran all the way home, so he would get there before he got tired. William G. ‘Tapert. I. Van Westenbrugge Grand Rapids - Muskegon Exclusive Service Distributor Central Western Michigan KRAFT ((K CHEESE NOW the “Kitchen largest Fresh” National brand 23 With many, an ounce of operation is more to be desired than a pound of cure, Wonderful Flavor JENNINGS PURE VANILLA Jennings Flavoring Extract Co. Grand Rapids, Mich. FISH OCEAN, LAKE, SALT & SMOKED Wholesale and Retail GEORGE B. READER 1046-8 Ottawa Ave. GRAND RAPIDS, MICH. “We Serve as WE SELL” Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertismg Expert Merchandising 209-210-211 Murray Bldg. — Grand Rapids, Michigan Advertisements inserted under this head for five cents a word the first Insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. Drug Store For Sale—To settle estate. Town of 600, Consolidated school, three churches. Thirty-two miles to nearest drug: store. Good prescription business. No cut prices. Modern fixtures. Write or wire to J. B. Wood, Administrator, Ewen, Michigan. FOR SALE—14 double sections of Welch glass door cabinets, and two single sec- tions—enough for 75 feet of wall space, dark oak. One section about 25 feet long mahogany finished birch. Several show cases and mirrors. One that is 12 feet high, 5 feet wide, mahogany frame, oval top. Practically of the fixtures one would need for a moderate sized ready-to-wear store can be had from the lot. Anyone wanting fixtures will do well to commun- icate with LEWIS & COE, ADRIAN, Michigan. 463 i’ll pay cash for any stock of mer- chandise, none too large or too smail. Write, phone, or wire. L. LEVINSOHN, Saginaw, Mich. DETROIT DOINGS. Late Business News From Michigan’s Metropolis. Gardner & Schumacher have engag- ed in the wholesale furniture ‘business at 439 Congress street, East, and will deal in general household furniture, C. A. Gardner and ‘H. J. Schumacher, the partners, for the past few years have been associated with the ‘Schueler Car- pet Co., of this city, and both have had previous experience with local whole- sale firms and distributors. Dan Niemeyer, for nearly fifteen years with the Kaynee Co., of Cleve- land, has opened offices at 514 United Artists building, where he will act as manufacturers’ agent and will represent only firms specializing in boys’ apparel, Among the firms ‘the has already con- cluded negotiations with are Corinth- ian Mills, Reading, Pa., boys’ sport hosiery; Auerbach Boys’ Robe Ca.; New York: Robin Hood Clothes, Bal- timore, Md., and the Master Shirt & Blouse Co., Philadelphia. If you are among the few who have not met Dan, he is the tall, serious faced salesman who was handed a red necktie with his first knee pants suit and liked it so well he has worn it, or one of the same color and shade, ever since. Of interest to Michigan merchants will be the news of the first conviction under the new check law which became effective Sept. 18, and makes the pass- ing of checks not covered by sufficient funds a misdemeanor instead of a felony. Thomas A. Collins, charged with passing a check for $25 on the De- troit-Leland Hotel and which was re- turned marked insufficient funds, was sentenced to ninety days in the House of Correction by Judge John A. Boyne. William H. Traub, secretary-treas- urer of Traub Bros. & Co., retail jewel- ers for thirty-six years on Woodward avenue, died at his home in Bloomfield Hills, last Friday morning, following an attack of pneumonia. Mr. Traub, a native Detroiter, was associated in the jewelry business with his brother, Robert H. Traub. The business was founded by the father, Jacob F. Traub, on Jefferson avenue, in 1857. According to statistics handed out by the Department of Commerce in Washington Detroit rose from fourth to third place among the United States export districts, displacing New Or- leans, The advance was made despite the fact that the total value of all for- eign trade for the first six months was the lowest since 1914. ‘Confirmation of amended 40 per cent. composition offer in involuntary bank- ruptcy proceedings against the Schoen- feld Co., wholesale clothing, has been recommended to the U. S. District Court here by Referee Paul H. King. The offer is payable 10 per cent. in cash and 7%4 per cent, in promissory notes payable in three, six, nine and twelve months, respectively, following confirmation. An involuntary petition in bankrupt- cy has been filed in U. S. District Court here against the Fifteen Shop by Max Kahn, attorney, representing Miller Bros., $676; Peppy Dresses, $553; L. & H. Simon Co., $280. Assets are esti- mated to be about $12,000. An involuntary petition in bankrupt- has cy been filed in U. S, District Court here against Benton’s, retail wo- men’s ready-to-wear and shoes, 1145- 1151 Griswold street, by Max Kahn, $165; Violet Dress Co., $191; Louis Hammer, doing business as Fairview Garment ‘Co., $172. Petition for the appointment of a receiver also was filed. Assets of the debtor firm are estimated to be about $30,000. The Union Guardian Trust Co. has been appointed receiver in involuntary bankruptcy proceedings against the Royal Credit Clothes Shop. Liabilities are given as $53,429, including secured claims of $7,700 and unsecured claims of $44,662, and assets, $8,874, in sched- ules filed in the U. S. District Court here. The Globe Furniture & Mfg. Co., with factory in Northville, and office in Detroit, has failed, Assets are given as $17,396 and liabilities, $50,696, in- cluding secured claims of $20,000 and unsecured claims of $19,898, in sched- ules filed in U. 'S, District ‘Court here. Union Guardian Trust Co. has been appointed receiver. Creditors with un- secured claims of $500 or more are: F. E, Clark, Syracuse, $643; Bostwick, Braun Co., ‘Toledo, $657; Richey, Hal- sted & Quick Co., Cincinnati, $826; Oliver Machine Co., Grand Rapids, $705; Glidden Co., Cleveland, $824; Mississippi Valley Hardware Co.,, Memphis, $4,355; Detroit Edison ‘Co., Northville, $1,612; Dankins Lumber Co., Ashland, Ky., $1,045; Mary S. Yerkes, ‘Northville, $1,000; Northville State Savings Bank, Northville, $650; Detroit-R. 'M. Marshall, $600; Thomas V. Heston Lumber Co., $781; C. V. Brown & Co., $600; Union Investment Co., $1,600. Now motorists will have something else to argue about. It is the question of where the instruments of the car should be placed from the standpoint of safety. The subject has ‘become an active one in Detroit as a result of an announcement by the Moto Meter ‘Co. that it is going back ito the radiator- cap location of heat indicators. The decision is based upon the conclusion that this position is the safest, because the driver does not have to take his eyes from the road in order to read the gauge, The instrument will be an en- tirely new type and concealed behind the cap. It would not be surprising if other instruments were moved from the dash to locations of easier visibility. Meas- urements have been made showing that a driver’s angle of vision is such as to require two seconds to look from the road to the dash in some modern auto- mobiles. ‘This is an interval of blind driving, and at forty miles an hour the car covers 117 feet in two seconds; at sixty, 176 feet. Some observers of present instru- ment locations feel that the speed- ometer, the most important all-around gauge, should be moved to the place of easiest visibility. The annual production meeting of the Society of Automotive Engineers, which is to be held in Detroit this week, is attracting a great deal of in- terest among automotive men, It is at this session that the engineering lead- ers exchange ideas and information on the subject of manufacturing cost re- duction. It would be difficult to find MICHIGAN TRADESMAN a more appealing subject at the pres- ent time. The confusion in the matter of names caused by George ‘M. Graham’s veiled announcement of a new low- priced car seems to have been elimin- ated, ‘The sponsorship behind Graham and tthe name of the car still remains a mystery, but the public has been in- formed that the new company is not an offshoot of GrahamPaige, nor is George (M. Graham one of the three brothers making the passenger car bearing the Graham name. —~++>——_ Three Additions To Grand Rapids Council. The second meeting of this season was held in the temple of the Loyal Order of Moose, Saturday evening, Oct, 3. Many of the members were present whom we have not seen for some time in the meetings. The Ladies Auxiliary held their meeting at the same time in a small lodge room. After their business session, bridge and five hundred were featured. After the refreshments, dancing was the enter- tainment until the clock struck twelve. ‘The month of October is “Sentinels Month” in U.'C. T. circles throughout the United States and Canada. The Sentinel of No. 131, Brother Charles H. Ghysels, stepped out and brought three candidates into the order for in- itiation and has more who were unable to be present at the meeting. I sug- gest that we watch him, as he seems determined to set the pace for all of us, and it will be fast if we maintain his stride. The next meeting, which will be held on Saturday evening, Nov. 7, in Moose Temple, will be in charge of the “Old ‘Timers.’ By that term we mean, ‘Past Counselors who have put in many years, helping to bring Grand Rapids ‘Council to the enviable position it holds in fraternal circles. This is a little courtesy we are glad to extend the “boys” once each year. A great deal of co-operation always results from these meetings. The brothers in charge of next meeting are as follows: Senior Counselor—L, V. Pilkington Past Senior Counselor—John B. Wells. Junior Counselor—Walter S, Law- ton. Conductor—Allen F. ‘Rockwell. Page—Raymond W. Bentley. Sentinel—Robert E. Groom. Chaplain—Gilbert H. ‘Moore. The new members who were in- itiated at the last meeting were as follows: James DeMeester, residing at 930 Rogers street, and representing the Beechnut Packing 'Co., of Cana- joharie, N. Y., in (Michigan territory. Ralph ‘W. Stover, residing at 105 Fitzhugh avenue, and representing Hygienic Products Co., of Canton, Ohio. Frank W. Colegrove, residing at 332 North Lafayette avenue, and rep- resenting Rumford ‘Manufacturing Co. We feel that our Council has been strengthened to quite an extent by the addition of those three outstand- ing successful commercial men. Jt is with regret that we report the ilIness of Brother James Forddred, living at 1819 South Lafayette avenue. October 7, 1931 ~ Raymond 'W, ‘Bentley, who. launched a jobbing business in cigars, etc., a few weeks ago, reports that his business . has far exceeded his most hopeful ex- pectations, : We feel that it is entirely appropriate to call attention of our members to the real value of the ‘Sample Case as an inspirational magazine. While it has been reduced in size, it is even more dynamic than previously. You are missing a good bet if you fail to read it thoroughly. ‘These are trying times and we need all the help we can get and to be reminded frequently of the value of “Team Work in Business.” I hope none of us allow ourselves to be drawn into a pessimistic conversation, particularly in the presence of possible buyers in retail stores. They are listen- ing and it is proverbial that bad news travels faster than good, and we can talk ourselves into a veritable fog of gloom and then considerable effort has to be expended to remove the fog. Commercial conditions are not entirely “rosy” but after trying to find a place to park, even as our Secretary-Treas- urer last Saturday night, you realize many of our citizens are still buying gasoline. If our work has become dif- ficult let us get a little satisfaction from realizing that we are good men if we can do a diffcult task. Pe, ——_+-+->—__—_ When On Your Way, See Onaway. Onaway, Oct. 6—And now it is a sure thing and we are permitted to tefl it aloud—the Onaway-Alpena garment factory has purchased outright the big Lobdell-Emery store building, the deal having been completed this week. This insures a permanent business and means much for the future of Onaway. The building is a huge fireproof struc- ture with ‘basement entire size and a large assembly hall and [Masonic lodge hall in second story. In addition to this is a spacious banquet room and dining hall. An expenditure of several thousand dollars will be necessary to prepare the building for factory pur- poses in the way of installing a new heating plant, rest rooms, etc. Work will commence immediately and the machinery is expected to be humming within three weeks. In the meantime it may be necessary to operate a por- tion of the present machines at the present location in the Gumm block, where 100 men are now employed. The business has outgrown its present quarters and the new building will pro- vide double capacity on one floor alone, where additonal machinery will be installed to take care of cutting, pressing, etc., which has_ heretofore been done at Alpena. The manage- ment will continue under the super- vision of Raymond Beauregard, as- sisted by Mrs. Melvin ‘Smith. Onaway is to be congratulated on the completion of this deal as the factory has been quite an asset to the com- munity. The factory employs a very desirable class of help, has run quite steadily and puts quite a payroll in circulation and with the increased out- put should show a fifty per cent. gain. With wheels humming, a ‘bumper farm crop and the American flag float- ing above the city from flag poles at public schools, city hall and American Legion, why is Onaway not the best place in which to live? Squire Signal. —_—_+~->___ Wayland—Harry Gardiner has leas- ed the Fox building and purchased the bakery equipment and will open for business as soon as the interior of the store has been redecorated and im- proved. ee ¢ A me RN -< 4 x = Corduroy Tires Known from the Canadian Border to the Gulf—and from New York Harbor to the Golden Gate—the Corduroy Tire has in ten years gained a reputation for value, for superlative performance and dependability that is second to none! The Corduroy Dealer organization dots the nation’s map in metropolis and hamlet. It is an organization that swears allegiance to the Corduroy Tire because of long years of unfail- ing tire satisfaction to the motorists of the country. Go to your Corduroy Dealer today. Ask to see the tire. Big— Sturdy—Handsome in all its strength and toughness, the Cor- duroy Tire will sell itself to you strictly on its merit. CORDUROY TIRE CO. Grand Rapids, Mich. MICHIGAN BELL TELEPHONE CO. Is Your Mame There? Vin friends look for your name in the Telephone Directory. If you do not have a telephone and are not _ listed in the Directory, they have difficulty in reaching you. Perhaps you miss many invitations to social gatherings. You may be missing business opportunities, also. A telephone in your home would cost only a few cents a day. To place an order, visit the Telephone Business Office. Cadillac 1411-1412 COLLECTIONS We make collections in all cities. Bonded to the State of Michigan. Prompt remittance of all moneys collected is guaranteed. Write us for information. regarding our system of making collections. CREDITOR’S COLLECTION BUREAU Telephone 7th Fl. Lafayette Bldg., Detroit, Michigan Japan Teas Lowest prices in many years GVAWL’O The quality of the 1931 crop of TEAS is wonderful Our TEAS are carefully selected from the Japanese first crop Our trade is assured of the full benefit of quantity purchases and expert quality selection GIAVL’® Bulk TEAS Package TEAS - Easter Chop Emblem ~ P.B.& Co.No.101 Peerless Royal Satsuma § Quaker Target Tea Pot Tea Pot Togo L. & C. No. 18 Circle C. Nibs GOL LEE & CADY