f >) FL- SEAN NN ne 5 Ni > ee ee OS BI YEO Cre FHP) ASIN SNE ENV OOM NG WORT GE é« Wh, 3) GL ¢ i Ay) ear Oe , PaO) Vo BY iN BSS . e Ri AWS Z Bf XY (Ce Ne Y? CHT xe a moe py d Pe a CAC: 7 aoe ae a G A aE KS AC aS oe Ew B 76 FJ | Be va LONE OSE (( RA Ee fe) a ; TY) p Gel LY C= Aw ron a eee SWE CEES J DD pass Mixes ; C>PUBLISHED WEEKLY Loo ics TRADESMAN COMPANY, PUBLISHERSAX ) : + STISGe ewe 7’ GE Sei LGR CeO SINS SIs ZA S SPSS Forty-ninth Year GRAND RAPIDS, WEDNESDAY, OCTOBER 14, 193 Number 2508 Give Us Men. Give us Men! Men from every rank, Fresh and free and frank; Men of thought and reading, Men of light and leading, Men of royal breeding, The Nation’s welfare speeding; Men of faith, and not of fiction, Men of lofty aim in action; Give us Men—I say again, Give us Men! Sans pene et ee NE ENTS LICE SELES Give us Men! Strong and stalwart ones; Men whom highest hope inspires, Men whom purest honor fires, Men who trample Self beneath them, Men who make their country wreathe them As her noblest sons, Worthy of their sires, Men who never shame their mothers, Men who never fail their brothers, True, however false are others! Give us Men—I say again, Give us Men! Give us Men! Men who, when the tempest gathers, Grasp the Standard of their fathers In the thickest of the fight; Men who strike for home and altar, Let the coward cringe and falter, God defend the right! True as truth, though lorn and lonely; Tender, as the brave are only; Men who tread where saints have trod, Men for Country—Home—and God; Give us Men! | say again—again— Give us such Men! Bishop of Exeter. (UCU eee CUUDEGUOEECUEDCTUUUEDECUEDQDOCUECTEODOCCDOUCCCS EC ! ‘ , , } } } , } : : , , ——— = HINGS TO = THINK ABOUT... Who will manage my affairs... my way ... after I am gone? Who will invest my life insurance? Who will re-invest the proceeds of my securities when they mature or are sold? Who will pay taxes? Who will collect rents? All of these questions and many more are settled by making a will and naming as EXECUTOR and TRUSTEE the GRAND RAPIDS TRUST COMPANY | UNIT OF GUARDIAN DETROIT UNION GROUP INC. ee REE ten em hao ss ; ‘ aati ime. ee Se ee oe S a ne Sie aii asl a cdiiaiettha tlt nA aia ad tan si eee ieee ag a one es Se aed Poe oe enone id acon Forty-ninth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of -urrent issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. SOME TRENDS IN TRADE. Sidelights on the General Business Situation. The big news last week was Presi- dent Hoover’s announcement of his plan in connection with the great bank- ing groups and leaders of both political parties in Congress to restore confi- dence by mobilizing banking resources to support banks outside the Federal System and to strengthen the Federal Farm Loan System. The central idea is to make it pos- sible for these banks “to attain liquid- ity in case of necessity (by rediscount- ing assets not now eligible for redis- count at Federal Reserve Banks) and thereby enable them to continue their business without the restriction of credits or sacrifice of their assets.’’ The immediate effect of the announcement on commodity and security markets was electrifying, Retail trade has been helped until the last few days by the cooler weather, but many reports indicate that volume is below expectations. Gains were par- ticularly common in the closing days of September. It is already known that in a good many cases distributors did considerably better relatively than they did the month before. Wholesale busi- ness has been only moderate. A group of garment makers has agreed to create a “board of strategy,” including retailers, charged with the duty of announcing, after thorough study, dominant style themes of com- ing seasons. The hope is to furnish a means of guiding ‘both manufacturers and dealers to reduce wastes and de- lays. The need of such boards has long been obvious, The buying power of the dollar in costs of living for the workman’s fam- ily has increased to $1.183 in the last five and a half years, the Bureau of Labor Statistics finds. Food thas gone down most, 28.5 per cent. The sharp decline began in December, 1929. The decline in individual wages dur- ing the same period cannot now be figured in corresponding terms, The GRAND RAPIDS, WEDNESDAY, OCTOBER 14, 1931 bureau estimates, however, at nearly 40 per cent. the drop in the total amount of wages paid by our manu- facturing establishments. This means a wage loss of close to $7,000,000,000. ‘The industrial depression committee of the U. S. Chamber of Commerce has submitted its long-expected report. Its chief recommendations are more or less familiar. They include the setting up of a National economic council, limited amendment of anti-trust laws, setting up reserves for unemployment benefits, curbs for excessive specula- tion by bulls as well as bears and everything possible to bring about in- ternational disarmament. The American federation of labor proposals call for a National confer- ence to spread jobs, an immediate five day week and shorter day, maintenance of the wage structure and wage stand- ards, guarantees of continued work for those who have jobs, prohibition of child labor and long-range planning for stabilization, Business activity as reflected in gen- eral index numbers continues down- ward though at a less rapid pace than in recent weeks. And it is likely to show a similar trend for some time after everyone knows that better con- ditions thave set in. A conspicuous testimonial advertise- ment this week is at pains to deny that any money went to the signer, a stage star, but expresses the hope that she will benefit from the publicity given to her picture. Payments in kind are increasing in popularity. Goodyear is going into broadcast ad- vertising as a means of stimulating in- terest in printed page advertising. There ‘thas ‘been no extraordinary in- crease of failures among independent dealers, many of whom are known to have so small a volume as to make their tenure precarious, even under favorable conditions. Rumors persist that some surprising announcements are soon coming out of Washington that will have a marked effect on the stock market and general business conditions. Government and other organizations are flooded with enquiries; but no foundation for ru- mors of the kind can be located. The administration is doing everything pos- sible to encourage finance and indus- try to re-organize and get busy on a basis of present conditions and it is the consensus of Washington news- paper men that confidence in the ad- ministration is rapidly reviving and that prospects for better business are improving. Particular significance is attached to the statement to-day by Dr. W. R. Ingalls, economist and en- gineer of New York City. Dr. Ingalls, it will be remembered, has not been optimistic in his views, but now fore- casts a sizable revival of business owing to an enormous net under- production in basic lines, It is felt here that the East is making a serious mistake in considering the stock mar- ket as its barometer of business. For under present conditions, with a large part of the speculating public as timid as a burned child, economists expect the market to follow, rather than to lead, a general business revival. Special city sales days are reported as having been especially successful in many parts of the country. Beginning with “Louisville Day” on July 10, Mi- ami, Buffalo and many other cities de- veloped the idea, and the Department of Commerce has learned that the sell- ing campaigns have accomplished much in luring money into circulation. The success of the enterprise includes the co-operation of all interests. Railroads and street car lines make special rates, amusements are offered at half price, hotels offer inducements, and the news- papers publish special editions with a great deal of paid advertising. Leadership in the candy industry is becoming effective, according to a meeting of the “Founders Group” held last week. At this meeting thirty large manufacturers of confectionery goods donated $20,000 to employ the best available merchandising man to plan a “go-ahead” program. This group is determined to establish the in- dustry on a sound economic basis, and practically all agreed to subordinate their personal interest to the advance- ment of the industry as a whole. One of the main problems to be solved is co-operation with wholesale distribu- tors, and probably the first work will be a determined effort to educate both wholesalers and manufacturers to a better understanding and a more effec- tive relationship. Encouragement to the farmer comes from the Farm Board by way of its plan to arrange for deferred payments on wheat and cotton to enable a per- manent and effective utilization of part of the surplus stocks for relief pur- poses. Undoubtedly, during the early days of the next session, Congress will take the proper steps to offer liberal terms to foreign countries in order to utilize surplus wheat and cotton for export. ‘The most serious farm prob- lem seems to be to control surplus production in the future. The two or three good years that the farmer must have to put him on his feet will de- pend upon the curtailment of produc- tion, and this is the problem to which the Farm Board is devoting much of its attention, Markets for industrial goods are clearly outlined by three bulletins which are a part of a series of seven, prepared and issued by the industrial marketing section of the Department of Commerce. These studies are not official publications, but have been compiled for the purpose of answering the innumerable enquiries of manufac- turers concerning the marketing of in- Number 2508 dustrial materials. Bulletin No. 1 deals with the number of manufacturing es- tablishments in the United States by counties. No. 2 is an analysis based on earners of the manufacturing establishments and No. 3 deals with the rated capacity of power equipment. Maps accompany these bulletins, and with their aid a manufacturer, regard- less of his size, can quickly ascertain the best locations for district offices and warthouses, place his salesmen most profitably and that por- tion of his trade which can best be handled by mail. Tihe series is one of the few ever published by the Govern- ment in dealing with territorial mer- chandising factors, and the bulletins will be industrial goods. wage where to ——__> +. Tribute To Memory of Mrs. Blodgett. In the death of Mrs. John W. Blod- gett Grand Rapids and Michigan lose a stalwart friend. She had a genius for friendship, loving people every- where and therefore winning their love in return. Life was rich for her be- cause she was alert to enjoy nature and her home and associates. Blessed with the means with which to help friends in whom she was interested and causes in which she believed, she took con- stant delight in her benefactions. In regard to most of them she forbade publicity, being naturally reticent about her generosity. Besides money she always gave understanding and good cheer. ‘Her sense of humor was strong, making her a delightful companion and correspondent. She has made her city a better city and her state a better state. From this. slight outline’ there emerges but the faintest reflection of that personality whose abundance was realized by very many as a wonder and a glory. Intellectual eagerness ever athirst, perceptions always _ fresh, humor resilient, passionate joy in all beauty, sympathies alert for every liv- ing creature, gallantry in the presence of others who were suffering from pain or grief—to know Mrs. Blodgett in any relationship was to know some- thing of these things, and to feel their radiance. To know her well was to feel, constant beneath all variety, the deep hunger after righteousness of a soul stayed upon its God. > + > Rounding out of accessory sitocks in preparation for cold weather has added to the volume of business being placed in novelty jewelry. After a period of testing out, the stores have found con- siderable consumer response to metal jewelry in the Second Empire and Victorian period styles. Necklaces with miniatures and pendant effects in both gold and silver finishes are doing well and are selling in greater volume than was anticipated and include single and multiple styles in composition and metal. Pearls and rhinestones promise to have an active season. IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. The American people are investing more heavily than ever in worthless, fraudulent enterprises, it was stated re- cently by Horace J. Donnelly, Solicitor of the Post Office Department. “The American public is swindled of more than a billion dollars annually in mail fraud schemes,” he said. “The Department is doing everything in its power to control such enterprises, but for each fraud order issued, one or sometimes two new schemes spring up to take the place of the one appre- hended.” (Mr. Donnelly furnished the following information: It is not extravagant to say that a million gullible Americans yearly lose money and property in mail fraud schemes and that more than a billion dollars are so lost. The public snaps up hundreds of obviously fraudulent schemes in hope of getting rich quick- ly and without work. As fast as the Department issues fraud orders closing the mails to fraudulent concerns and _ individuals, new persons and organizations spring up to take their places. An even more difficult task confronts the Department in trying to close the mails to lotteries which have grown to such huge pro- portions as to border on a National disgrace, The Department does all it can in enforcing the postal laws governing these matters, Equally important is the part played ‘by the press in educating MICHIGAN TRADESMAN the public to the fraudulent schemes through proper publicity. Leading press associations have agreed to carry no more news of lotteries in an effort to help the Department rid the coun- try of this menace. Two types of publicity are found in the press to-day regarding fraudulent enterprises. One is helpful to the De- partment; the other ‘harmful. For ex- ample, news of a successful lottery will induce more persons to patronize such schemes, and will thus make the De- partment’s task harder. On the other hand, news of fraudulent concerns be- ing apprehended, with explanation of their illegitimate tactics, will keep peo- ple from subscribing to such enterpris- es and simplify the Department’s work. Fraud orders are issued daily for hundreds of different “rackets.” The principal offenders are those operating medical, oil stock selling, and so-called “work-at-home” schemes by mail, Ac- tivities of concerns selling worthless oil stock call for numerous investiga- tions by the Department, and issuance of orders closing the mails to many such promoters and concerns. The pernicious trade in nostrums and worthless alleged curative devices con- tinues, and during the last year a con- siderable number of promoters and concerns operating such schemes were denied use of the mails, ‘The efforts of the Department in curbing these activities have undoubt- edly resulted in saving millions of dol- lars to the small investor, If the American public would realize the illegitimacy of such enterprises, and refrain from subscribing to fraudulent Scientists now tell us that coffee is a ‘perishable’ food like butter and milk. They have discov- ered that the natural oil in all coffee becomes rancid in time. This not only robs coffee of its fine flavor but is dangerous to health. Chase & Sanborn’s Dated Coffee answers all the requirements of truly fresh foods because it is rushed direct from the roaster toyou. The date on each can is your proof Cofttee belongs in your “FRESH FOOD” CLASS schemes, it would save millions of dol- lars each year, and greatly simplify the Department’s task of enforcing postal laws forbidding that mails be used for fraudulent enterprises. Apple Hat Company of St, Louis, a concern which sends consignments of caps to merchants, without order, has a new stunt for scaring merchants into paying for the caps. Through its collection department, the United Credit Protective Associa- tion, it notifies the merchant that it has informed the Postmaster General at Washington, that the merchant has failed to pay. Apparently it wants the merchant to think that the Postmaster General will at once lay aside his duties in Wash- ington, and come out and see about at The absurdity of this threat will be at once apparent to most merchants, but some might take it seriously. As a matter of fact, it is not likely that any such letter of notification has ever been sent to the Postmaster Gen- eral, It is just a bluff. The postoffice department has ruled, repeatedly, that no one is obliged to return an un- ordered consignment of merchandise, if accepted without opportunity for ex- amination. If you receive such a consignment of hats, or anything else, simply keep it safely for a reasonable length of time and then sell it to pay charges or give it away, as you prefer. You are not obliged to answer any letters about it or pay attention to any threats. In a case reported by E. J. Rogers, formerly in the mercantile business at of its freshness. October 14, 1931 Trenton, Nebraska, and now a resident of Oklahoma, the Apple Company sent a consignment of unordered caps in March, 1929. Mr. Rogers simply laid the caps aside and forgot about them. For two years the Apple Company has been ‘harassing ‘him with letters, duns and threats, “1 do not know what became of the shipment,” says Mr. Rogers, ‘I never considered that it belonged to me; the Apple Company was at liberty to come and get it, but | was under no obliga- tion to return it. Since then [ hhave received letters from the company, from their attorneys, from their col- lectors, all of which I thave disregarded. The purpose of the company is to so annoy and worry a merchant that he will pay simply to make them shut up. And merchants have enough to worry about nowadays without this. “To-day I received the enclosed let- ters, which seem to be a new angle of attack. Of course, it is merely a con- tinuance of their effort to scare me or bully me into paying. It does not bother me at all, but some merchants might get a letter of this sort, with its reference to postal regulations and postal laws, and think that maybe he would get into some sort of a jam with the postoffice department if ‘he did not pay up. “Personally, I am not interested in the matter further. J am out of the mercantile business, but if you think it would be of interest to other mer- chants, you may feel free to use this letter in any way you see fit.” The letter which the Apple Com- You buy just what you want from your Standard Brands sales- man who calls on you twice a week. No can is allowed to stay on your shelves more than 10 days. And rancidity hasn’t a chance to appear in this short time. The selling effort you put behind Chase & Sanborn’s Dated Coffee will pay you handsome profits from satis- fied customers. CHASE & SANBORN’S Dated COFFEE October 14, 1931 pany sent to Mr. Rogers was as fol- lows: St. Louis, Mo., Sept. 21—Tihhe en- closed copy of letter to the Postmaster General is self explanatory. You can still return the cops or send a check and make further action on the part of the postal department unnecessary. United Credit Protective Ass’n. Enclosed with this was this copy of what purports to be a letter to the Postmaster General: St. Louis, Mo., Sept. 21, 1931. Postmaster General, Washington ,D. C. Dear Sir—The Apple Hat Company of St. Louis informed us that they made a sample shipment of Apple ad- justable caps to E. J. Rogers, Trenton, Nebraska, on 4/15/29—$12.13/— but have never received an accounting therefor. Under the postal laws and regula- tions, Section 614, this shipment would have been returned, charges collect, had the addressee refused it. ‘Since he elected to accept same, it became ob- ligatory upon him to make an account- ing, either with merchandise or a re- mittance to cover. Since the addressee has refused to do either, we feel that you will want to know about the case, so that your department can make an investigation. United Credit Protective Ass’n. For fear the Apple Hat Company, through its collection department, the United Credit Protective Association, forgot to send this letter to the Post- master General, the writer has taken the responsibility of sending it to him, together with other documents bearing on the case. We thought he might like to know how this St. Louis outfit is using him as one of its clever schemes to scare and bulldoze merchants into money they do not owe. Another of the smart stunts which this concern uses to threaten mer- chants is a very legal-looking docu- paying ment, covered with seals, and jurats, and court phrases, drawn up to resem- ble a petition in a lawsuit. There is a letter written on a lawyer's letterhead, notifying the mer- chants that here is a petition against them which is about to be filed and that unless ‘he accompanying, sends in his money within a certain number of days, the merchant will render himself liable for a large sum in court costs, attorney fees, etc. It is such a menacing sort of a letter that no doubt many mer- chants fell for it. The probability is that the concern using such a scheme could be criminal- ly prosecuted for imitation of a legal There is a law cov- ering such acts in Kansas.—Merchants Journal, TOrm OF process. —_~+~+>___ Realtors Seek Expansion of Mortgage Credit Field. Improvement in real estate mortgage credit was the chief topic of discussion at the recent annual sessions of the Michigan Real Estate Association in Grand Rapids. Resolutions were passed recommending such improvement, as well as the improvement of appraisal methods, the pledging of co-operation for unemployment relief and the out- lining of the organization’s policy on tax reduction. Albert: L. Ehinger, Lansing, was elected president of the State associa- tion, succeeding Robert P. Gerhalz, of Flint. Other officers elected were: First vice-president, J. G. Lloyd Alex- MICHIGAN TRADESMAN ander, Grand Rapids, second vice-presi- dent, W. J. Mitchell, Kalamazoo; and treasurer, Hugo J. Hesse, Detroit. Dr. Louis Webber, Lansing executive sec- retary, is selected by the board of di- rectors. Foreshadowing the resolution on real estate mortgage credit were -the im- pressive addresses on this subject by United States Senator Arthur Vanden- berg, of Grand Rapids, and Harry S. Kissell, president of the National Asso- ciation of Real Estate Boards. In his speech, Mr. Kissell outlined a proposal for a central mortgage bank, stating that it was offered as a result of the demonstrated necessity for rediscount- ing real estate mortgages which have several years to run. Senator Vandenberg made a similar plea, stressing the need for legislation to ameliorate the condition of frozen real estate mortgage assets. The resolution, passed by the asso- ciation, refers to the business stagna- tion caused by frozen real estate mort- gages, the loss of homes through in- ability to refinance mortgages, asserts that securities based on real estate should not be lacking in liquidity, and points out the gap in our economic organization which must be corrected by Federal legislation. The resolution likewise indorses the proposal for the creation of a central mortgage bank or other agency for the rediscounting of mortgages on homes on a safe and sound basis, and com- mends to Congress for consideration the proposal of Senator Vandenberg for emergency rediscounting of real estate mortgages on homes through the Fed- eral reserve banks, —_+- + Spring Sweaters Open Next Month. In accordance with the plan estab- lished for the first time last year, the 1932 Spring lines of sweaters will be officially opened at the showing of new goods to be held in Chicago dur- ing the early part of November, while the Fall lines will ‘be held off until the beginning of next year. The Chicago opening is held particularly for the Northwestern jobbing trade, but a simultaneous showing will take place in the New York market. The 1932 Fall goods will be opened during Janu- ary, it was reported. Selling agents have no idea yet as to what new prices will be. —_—__o+9____ Leading Shirt House Cuts Prices. Price reductions of 10 per cent. on shirts and work shirts by one of the large producers have been made. This concern also produces pajamas, shirts and shorts and kindred products, but so far as was known the price reduc- tions apply only to the shirts and work shirts. The company in question has a very large work clothing production and it was thought possible yesterday that competing manufacturers may in- stitute similar reductions shortly. J. H. Dingman, of Mt. Pleasant, sends in his renewal to the Tradesman and writes: “I enjoy your paper more than any other publication that comes into my home, and I read it from cover to cover, including its advertisements every week. Long may you continue the good work.” Men Put Their Trust In Trust Institutions Such as Ours Because Our record for the faithful administration of Trust and Estate funds is an un- broken record Coe oe ge Because we hold that our ob- ligation to a mans family is a sacred obligation . . ... . Because we carry on, without a break, from one generation to another. THE MICHIGAN TRUST co. GRAND RAPIDS FIRST TRUST COMPANY IN MICHIGAN | | | | : | | 4 MOVEMENTS OF MERCHANTS. Flint—The McDonald Dairy Co., 617 Lewis street, has increased its capital stock from $20,000 to $35,000. Lansing—Henkel’s Radio Store in the Hotel Downey building, has been enlarged to double its former capacity. Allegan—Paul Garuso. of Holland, succeeds Mrs. Charles Spaniola in the confectionery and ice cream business. Colon—Ken Miller, recently of Nash- ville, has engaged in the restaurant business here. He will be assisted by his wife. New Buffalo—John Galvin, recently of Chicago, has taken over the Sa Ranto Cafe, succeeding Sam Skufikiss, proprietor. Lansing—Roosa’s Karmelkorn Shop, confectionery and ice cream, has open- ed for business at 109 South Washing- ton avenue. Detroit—Leonard’s Pharmacy, Inc., 3401 Cass avenue, has been incorpo- rated with a capital stock of $5,000, all subscribed and paid in.” Lansing—The Liebermann Trunk Co. of Lansing, Inc., opened a modern luggage and leather goods store at 107 South Washington avenue. Dearborn—The Dearborn Plumbing & Supply Co., 4827 Neckel avenue, has been incorporated with a capital stock of $2,000, all subscribed and paid in. Hart—The Lakeside Inn, which had been closed about two months, has been opened under new management, that of the firm of Ferry & Jennison, of Pentwater. Detroit—The Krohn Co., Inc., 6342 Gratiot avenue, dealer in apparel for women, has been incorporated with a capital stock of $5,000, all subscribed and paid in. Detroit—The Cadillac Drug Co., 3107 Cass avenue, has been incorporated with a capital stock of 150 shares at $10 a share, $1,500 being subscribed and paid in. Kalamazoo—Bestervelt’s has opened its eighth grocery store and meat mar- ket, having taken over Rood’s Market, 765 Oakland drive. Paul Quarry will be manager of the new unit. Lapeer—G. P. Griffith, who recently purchased the Wilke 5c and 10c stock and store building, has sold it to E. E. Mix, who will close out the stock at special sale and rent the building. Traverse City—Leo Culman, former- ly with the City grocery many years, and Clyde Olesen, former resident of the city but recently of Chicago, have become owners of the Fairbrother gro- cery. Luther—F. A. Smith has merged his fuel and produce business into a stock company under the style of F. A. Smith Produce Co., with a capital stock of $5,000, $1,000 being subscribed and paid in. Lansing—-Alterations which included the moving of one department and the addition of new counters of stained oak for display and sales have been com- pleted by Small’s, Inc, 211 South Washington avenue. Charlevoix—The entire stock, includ- ing fixtures, of the Charlevoix Hard- ware Co. is being closed out at re- ceivers’ sale, to satisfy claims of cred- MICHIGAN TRADESMAN itors, by W. E. Bement, representing R. F. Sloan, receiver. Wyandotte—A. Loeffler & Co., de- partment store, 3230 Biddle avenue, has merged the business into a stock com- pany under the same style with a cap- ital stock of $100,000, $94,010 being subscribed and paid in. Detroit—The Triangle Holding Cor- poration, 356 East Grand boulevard, has been incorporated to deal in house- hold electrical appliances with a capital stock of 1,000 shares at $1 a share, all subscribed and paid in. Detroit—Joseph P. Kropf, Inc., 4405 East Six Mile Road, has merged his plumbing and heating business into a stock company under the same style with a capital stock of $5,000, $2,100 being subscribed and paid ir. Detroit—K. Shapiro, Inc., 1531 Win- der street, has been incorporated to deal in meats at wholesale and retail, slaughter stock, etc., with an authorized capital stock of $75,000, $8,000 of which has been subscribed and paid in. Kalamazoo—The final meeting of creditors in the bankruptcy case of Adolph Lapin, trading as Paradise Lin- gerie Shop, 305 South Burdick street, will be held on Oct. 19. Charles B. Blair, of Grand Rapids, is the referee. Detroit—The Cordage Sales Co., 4461 West Jefferson avenue, has merg- ed its business into a stock company under the style of the Cordage Service & Supply Co. with a capital stock of $25,000, $1,000 being subscribed and paid in. Detroit — Morris Greenberg, 8931 Tweltfh street, dealer in jewelry, nov- elties, etc., has merged the business into a stock company under the style of M. Greenberg, Inc., with a capital stock of $10,000, $5,000 being sub- scribed and paid in. Detroit—The Venice Importing Co., 1412 East Vernor Highway, importer and dealer in food products at whole- sale and retail, has merged the business into a stock company under the same style with a capital stock of $10,000, $5,200 being subscribed and paid in, Albion—Claude W. Peru, 51, travel- ing salesman, who came to Albion about a year ago from Grand Rapids. to reside, died Oct. 7 in Sheldon Men. orial hospital after a short illness. The widow and two sons, Donald and Nor- man, students in Albion College, sur- vive. Big Rapids—Wallace F. Henry, State bank examiner, who was appointed temporary receiver of the Citizens State Bank shortly after it closed, has been appointed permanent receiver by Judge Earl C. Pugsley. Because of this appointment Mr. Henry will sever his connection with the State Banking Commission. : Baraga—-John Beck has remodeled his store building and installed new shelving, counters, etc., redecorating the interior and painting the outside. He has re-arranged his stock of gen- eral merchandise, groceries, etc., so as to have more floor space. Mr. Beck has joined the Cloverland Farm Group, which does the buying for 10,000 stores. Bay City—A resolution to use noth- ing but Michigan sugar in the baking of bread and pastries was adopted by the recently organized Bay City Whole- sale Bakers Club. The resolution came as the result of the proposition placed before the Club by the Home Defense League, which has been urging the ex- clusive use of Michigan sugar. The Club elected) Sherman Berdan president. The other officers of the Ciub are, William Taylor, vice-presideat and William Gillette, secretary and treas- urer. All members belong to the Home Defense League. Lansing — The Liebermann Trunk Co. has been incorporated with a cap- ital stock of $10,000 to engage in the luggage business at 107 South Wash- ington avenue. Julius R. Liebermann is President, Hiel M. Rockwell Vice- President and Hugo Boettcher Secre- tary and Treasurer. The location se- lected was occupied by J. E. Edmonds Sons as a luggage store for about sev- enty-five years. Mr. Boettcher, whose former home was in Saginaw, came here to start the new business estab- lishment and will make his home in East Lansing. He has been in the business all his life and for the past sixteen years traveled on the road for Nationally known luggage manufac- turers. Royal Oak—A united campaign to eliminate shoplifting in Royal Oak stores is being undertaken by the Royal Oak Merchants Co-operative Association. The complete co-opera- tion of the police department has been promised. Plain clothes men from the police department are to pay more at- tention to store crowds, especially on busy days and sales event days. They will make arrests where shoplifting is seen. The merchants themselves are to pay more attention to the detection of shoplifters. Members of the Associa- tion have voted to prosecute those caught, so that others might know they were determined to stamp out tiie prac- tice, which has grown to unusual bounds. Where suspicious persons are noticed, but not actually detected in stealing, they will be followed to other stores and a warning given there. The present determination to prosecute those caught was forced, the merchants declare, by the unusually large amount of goods lost by theft. Bay City—Checking up on the en- forcement of the recently enacted “transient traders” ordinance has been carried on during the past week by the police department and the city attorney. The following persons, firms or corpo- rations are required to be licensed. Those who bring into the city any goods, wares or merchandise with the intention of selling or disposing of them in any store, warehouse, room, build- ing or lot by auction oi by soliciting orders from house to house or from store to store or otherwise, without any bonafide intention of engaging perma- nently in such business here. Those who shall bring into the city any goods, wares or merchandise with the inten- tion of selling or disposing of them from motor trucks, automobiles or any other vehicles, or from railroad cars or boats without having a regularly estab- lished place of business within the city. Iron Mountain—About 75 merchants of the Iron Mountain, Kingsford and October 14, 1931 Breitung areas attended the meeting held at the Iron Mountain chamber of commerce, to discuss various topics which are included in the program of the merchants’ committee of the cham- ber. H. W. Cohodes was chairman of the discussion. Among the subjects considered was the observance of holi- days, promiscuous solicitations in the business district, trade expansion, en- tertainment for store clerks, agriculture and fire prevention. It was agreed that among the holidays which would be ob- served by the stores during the remain- der of this year and all of next are Christmas, New Year’s Decoration day, Fourth of July and Thanksgiving. All of the stores will be closed on these days, but open until 10 o’clock the previous evenings. Every merchant was urged to display in his store a card of warning against peddlers, similar to the plan adopted by most of the store keepers during the last few years. They were asked also to demand from every peddler that he show his approval card, issued by the chamber’s secretary. In only the most worthy instances are these cards given out. Manufacturing Matters. Detroit—Metalclad Products, Inc., 1450 Buhl building, has changed its name to the Metalclad Airship Corpo- ration. Detroit—The Automatic Switch Co., 517 East Larned street, has changed its name to the Automatic Switch & Fuse Co. Flint—The Copeman Process Co., 212 Smith street, has been incorporated to manufacture and sell treated textiles with a capital stock of $1,000, all sub- scribed and paid in. Detroit—The Universal Auto Radio Co., Book Tower Garage, has been in- corporated with a capital stock of $5,- 000, $1,000 of which has been sub- scribed and paid in. Lansing — Guardian Laboratories, Inc., 737 West Ionia street, has merged its business into a stock company un- der the same style with a cap:ta! stock of $5,000, $1,000 being subscribed and paid in, Detroit—The Fine Arts Paint Co., 650 East Forest avenue, has been in- corporated to manufacture and _ sell paint with a capital stock of $125,000 common and. $125,000 preferred, $47,000 being subscribed and paid in. Detroit—The Apex Broach Co., 2981 East Lafayette avenue, has been incor- porated to manufacture broaches and special tools, with a capital stock of $6,000, $3,000 being subscribed and paid in. Bay City—Work has been started on repairing and rebuilding the plant of the Tasty Baking Co., 723 South Mad- ison avenue, which was recently dam- aged by fire. L. F. Geranski, pro- prietor, expects to open the plant about Oct. 26. Cheboygan—The Vanderbilt Manu- facturing Co., manufacturer of living room and leather furniture at Vander- bilt, has leased the Chevrolet Sales building and opened a retail furniture store under the management of Mr. Renner. The company has a retail furniture store at Saginaw also. October 14, 1931 Essential Features of the Grocery Staples. Sugar—Local- jobbers hold cane granulated at 5.20c and beet granulated at. 5c. Tea—The abandonment of the gold standard in England, which is an im- _portant tea market, has affected the market in this country to some extent. The main effect was it weakened Cey- lons and Indias to some extent. Indias are a fraction lower for the week and also are some grades of Ceylons. Busi- ness in teas which do not touch Eng- land is rather quiet without any par- ticular change in price. Consumptive demand for tea is declining. Coffee—Most of the past week has been marked by slow but unmistakable slip in green Rio and Santos sold in a large way. Business is very dull and Brazilians are able to do very little to support the market. Possibly actual Rio and ‘Santos are %c lower for the week. A good many people believe that coffee prices are so close to the cost of production that they cannot possibly go any lower, but this opinion is not shared by many in the trade. Milds are also a fraction lower for the week, The jobbing market on roasted coffee shows no special change. Gen- eral demand is ordinary, Canned Fruits—There is an improv- ed undertone in canned foods and brokers here reported a better move- ment of many items. California fruits, particularly all pie grades, have im- proved slightly and some factors are inclined to ‘hold a little more firmly. There is not much of a market here as yet for fruits, as many large dis- tributors who covered their needs are just ordering out stocks on contract as required, but the feeling seems ot be that firmer prices would soon fol- low any sustained buying demand. The shortage in pre-heated solid pack pie fruits is due to the fact that canners were limited to No. 1 quality this year, and the amount available was reduced sharply by weather conditions. Canned Vegetables—Canned vege- tables are moving out in a routine way and there are few price changes. To- matoes in No, 2 and No. 3 tins have eased slightly in the tri-States, al- though No, 10s appear to be holding. Peas are steady and there is a grow- ing shortage of cheaper peas in No. 10 tins. Corn continues easy, especial- ly offerings from the ‘Middle West. Dried Fruits—AIl major fruits are in good statistical position, but uncertain- ty in England and Germany has in- creased caution among large distribu- tors in this country. Raisins are very firm, with growing shortages in all fancy varieties. California prunes are still very low priced, but should work higher, especially on all the larger sizes, if consumption shows a satisfac- tory increase with the arrival of the cold weather. Sellers report a fair business in Oregon prunes, but grow- ers in the Northwest are showing some disposition to hold out for ad- vanced prices from the packers. Choice apricots here are carrying light in- ventories. Packers report that there are virtually no. standards left, and choice cots may soon be exhausted. This has improved the feeling in top grades, which thus far this season have not moved as they should. Dried MICHIGAN TRADESMAN peaches appear to be in particularly light supply. The tendency in apples is easier, because of the large crop in Germany this year, This week will be featured by the arrival of new crop dates from the Near East. Canned Fish—There is a new sales company on the coast which expects to represent quite a number of packers and this company is hoping to stabilize the salmon industry. Salmon is dull and prices are not satisfactory to the holders of stock. An exception to this is fancy salmon, which is scarce and firm and wanted. Sardines are quiet and unchanged. Salt Fish—New receipts of Irish and Norway fat mackerel have been com- ing in regularly and show excellent quality, Prices are comparatively low. American shore mackerel are scarce and are probably going to be scarce throughout ‘the season. Last year the production was about 15,000 barrels. This year it is estimated about 3,000. With foreign mackerel low, however, the American shore mackerel people can’t do a whole lot with prices. Beans and Peas—The story of the market for dried beans is the same story which has been told for many months. Combined dullness and weak- ness with prices reaching new low levels. Even California limas that are not abundant are easy. The whole list continues weak with a very poor de- mand. Blackeye peas are also weaker, but green splits are fairly steady and yellows are steady to firm, Cheese—The supplies of cheese have been rather small during the week, but the demand is light and the market fairly steady. Nuts— Sellers of California and Northwest walnuts report that there has been a very satisfactory volume of confirmations on the new low prices issued to the trade this season. The California Walnut Growers’ Associa- tion closed books last night. Independ- ent shippers are covering their regu- lar trade outlets and look only for a good cold snap to see some real activ- ity in trading, as the nuts are coming on a bare market. California almonds are moving out in good volume also to usual channels. Importerd nuts are in light supply here. Bordeaux shelled walnuts, particularly thalves, are very low and stocks are not expected to move in volume to this market for sev- eral weeks yet. Levant filberts are firm in price and almonds are general- ly unchanged. Prices on filberts are expected to hold until after the first of the year, when importers expect some recessions. Other readjustments may take place after the holiday rush, but are not likely to before that time. Pickles—Buyers are making an ef- fort to cover because of the expected shortage of genuine dills in the new crop. There are no price changes, but quantities held in short supply are likely to work upward on any sustained buying, Rice—The rice market is fairly ac- tive here and prices appear to have reached a level where stocks will move, although ‘buyers do not see any ad- vantage to be gained by building up their inventories. The result of hold- ing movements initiated by growers in the growing states is awaited with some doubt as to the ability of the South to advance prices on this prin- cipal. There havé been no further de- clines either in short or long grains. Extra fancy Blue Rose is offered at 234c, mill. Prolifics have cleaned up well and there is a relatively short sup- ply available at 2c, mill. The long grains are steady in price. : Sauerkraut—With a considerably re- duced pack in prospect this season, sauerkraut continues to show strength here even in the face of only ordinary trading. Quotations are unchanged from last week, but may work firmer soon, " Syrup and Molasses—Demand for sugar syrup has been quiet during the week without any particular change in price. Compound syrup is steady, with the demand for actual wants only. Mo- lasses has been selling pretty well at unchanged prices. New crop. will probably be available in a little over a month. Vinegar—With manufacturers pack- ing new crop sweet cider vinegar, there is more interest developing. Some buyers are showing a better disposition in covering their needs now that the warm weather is over, but price levels are unchanged. —_~+- Review of the Produce Market. Apples—Wealthy, 75c; Wolf River, 60@75c; Maiden Blush, 75@95c; Mc- Intosh, $1; Wagner, 75c. ‘ Bananas—4@4%c per lb. Beets—90c per ibu, Butter—The market has been firm during the past week, mainly on ac- count of light receipts. Prices are Ic higher than a week ago. Jobbers hold 1 lb. plain wrapped prints at 35c and 65 lb, tubs at 34c for extras. Cabbage—65c per bu. Carrots—75c per ‘bu. Cauliflower—$1.50 for box contain- ing 6@9. Celery—30@50c according to size. Celery Cabbage—75c per doz. Cocoanuts—/75c per doz. or $5.50 per bag. Cranberries—$2.25 per 25 Ib. box of Early Blacks from Cape Cod. Cucumbers—No. 1 stock $1 per bu.; dills, 75c per bu. Dried Beans—Michigan jobbers are quoting as follows: €. fF Pea Beans 3 $2.75 Light Red Kidney 8.50 Dark Red Kidney 9.50 Eggs—Fine fresh eggs began the week a little firmer and higher. Sup- ply is still small and prices are firm with the demand good. The only change during the week was an ad- vance of 3c in the best grade. Jobbers are paying 24c for strictly fresh offer- ings, Egg Plant—$1.25 per doz. Grapes—Calif. Tokay, $2.25; Niag- aras, Wordens and Concords, $2 per doz. for 4 lb. basket; Delawares, $2.50 per doz. 4 lb. baskets. Green Onions—20c for Silver Skins. Green Peas—Calif., $3 per crate of 40 tbs. Green Beans—$1.75 per bu. Honey Dew Melons—$2.25 per crate of 12 to 16. Lettuce—In good demand on the following basis: Imperial Valley, 6s, per crate __--$3.75 Imperial Valley, 5s, per crate _--- 3.75 Home grown leaf, per bu. ~----- .65 5 Lemons—Present quotations are as follows: S60 Sunkist 0 $10.00 SOG Sunkist 10.00 oo) Red Ball... 9.00 ou) Ked Ball... 9.00 Oranges—Fancy Sunkist California Valencias are now sold as follows: im $6.50 mo 6.50 WG os, 6.25 ye ere an enter ecu 6.00 react Mn nh Ga jes omnes 5.75 Mo 5.00 7 5.00 ms. 4.50 Onions—Michigan, $2 per 100 Ibs. for yellow and $2.50 for white. Parsley—40c per doz. bunches. Peaches—50@75c for late varieties. Pears—Bartletts, $2.25@2.50 per bu.; Ilemish Beauties, $2; Kiefers, $1 per bu.; California, $3.50 per box. Peppers—Green, 40c per doz. for home grown, Pickling Stock—20c per 100 for cukes; $1 per 20 Ib. box for white onions, Pieplant—75c per bu. for grown. Potatoes—On the local market trans- actions hover around 45c per bu. In the carlot buying districts in Northern Michigan the price ranges from 15@18c per bu. As the crop is large and con- tains a large percentage of fine stock only those farmers who are hard pressed for ready cash are parting with any portion of their crop, Idaho potatoes are held at 65c for 25 lb. sack. There will be few Idaho potatoes sold in Michigan this year on account of the low price of the local crop. Poultry—Wilson & Company pay as follows: home Peavy fawis l6c ban fowls 12c PGES 2 12c Geese 10c Sweet Potatoes—$2.75 per bbl. for Virginias. Squash—$3 per 100 Ibs. for Hubbard. Tomatoes—Home grown, 60c per % bu. ‘basket. Veal Calves — Wilson & Company pay as follows: Haney 10@12c GOOG oe 9c Mediam 8c Foose 2 8c > ee ee National Syrup and Mollasses Week. The National Syrup and Molasses Association, at their recent mid-year convention, held in Atlantic City, N. J., in July, designated the week of Oct. 26 to 31, inclusive, to be set aside as National Syrup and Molasses Week, being the second annual celebration of the industry. During the last year’s celebration which was accompanied by a country-wide radio broadcast, posters, posterettes, special deals, demonstra- tions and the distribution of educational matter and recipe books, many of the manufacturers and packers of syrups and molasses, as-well as wholesale and retail grocers, took advantage of the week’s celebration to launch their fall sales campaign on syrups and molasses. >. Dertoit—The Allied Die Cast Com- pany of America, 7420 Melville avenue, has changed its name to the Conti- nental Die Casting Corporation. 6 MUTUAL FIRE INSURANCE Inspection and Selection of Risks. Many mutual people have a feeling that there tis entirely too much talk and reiteration on the above subject, as it has been a foremost topic for discus- sion at insurance meetings and in in- surance papers for years. But it is a subject that can never grow old to every man and woman connected with the operation of any fire insurance company, be it stock or mutual, And jt can never grow too old or stale for consideration of company managers, for the very life of any insurance com- pany, and especially of a mutual com- pany, is dependent upon the proper selection of the risks upon which in- surance is to be granted, and a proper inspection of the risk during the time the insurance is carried. No person of average intelligence would deposit his money in a bank which would grant loans to every ap- plicant, nor would he desire to carry life insurance in a company that would grant a policy to all who had the prem- ium to pay for the policy. The man- agers and board of directors of a mu- tual company which accepts the risks of the carelessly negligent property owner or of the questionable moral character disregard the fundamental principle of mutual insurance, for there can be no mutual bond between the careful, upright owner of well built, carefully maintained property and the careless, shiftless, uncertain, dishonest owner who doesn’t care whether his property burns or not. The dishonest and the careless have no right to be- come, and remain members of a well managed mutual company. And the only way to detect that kind of a prop- erty owner is by a careful inspection and proper selection of the risk and the owner. oo Cut Rate Insurance. As usually applied to mutual fire in- surance companies the term “‘cut rate insurance” is a misnomer. As applied to mutual insurance the term “cut rate” usually means that this class of companies supplies insurance at a lower, or lesser, cost than the same commodity is supplied by other com- panies or organizations in the same line of business. In a mutual com- pany the protection is supplied at the same cost to all who apply and who are granted it. That the mutual fire insurance company can furnish the pro- tection for less cost is due to the bet- ter system, the better management, or the better selection of the risk. Any company that can supply the same protection of equal quality, that pays its losses to the insured whenever they occur, for a less cost is not cutting rates but supplying protection for less money. This is not cutting rates no matter how loud and how long com- peting systems of insurance may yell “cut rate.” The real “cut raters” are the com- panies using the same system and sup- posedly supplying the same kind of protection at a unform rate but charg- ing one customer at a lesser rate for the same commodity than is charged another customer for the same thing. If we can believe some stories which occasionally creep into publicity, our friends the stock companies are suffer- MICHIGAN TRADESMAN ing from this style of “rate cutting.” For instance the New York Journal of Commerce, in a recent editorial says: “the local market is as full of stories of rate cuts, deviations from rules and regulations and the coverage of speci- fied classes of risks under general covers or under transportation forms, as at any time in recent years. Brokers are telling tales of woe because of loss of accounts due to other brokers be- ing speedier than they in securing low- er bids. Most of these wails are in re- lation to good sized lines. Some of the stories indicdte the increased use of deductible loss averages as a means of securing lower rates. Some of the jatter forms are reported in connection with sizeable use and occupancy lines.” While this particular criticism is re- lated to conditions in the State of New York it seems to be of general applica- tion to the stock rates prevalent throughout the country. Here we find the real ‘‘cut raters.’’ As a result it is found that statistics inform us that the stock companies are not making an underwriting profit from their insur- ance operation and there is an inten- sive demand that the general rate level of premiums should be advanced. If stock insurance comes into the court of public opinion with this demand for increased rates it should come with clean hands. It should not point the finger of scorn at the mutuals and call them “cut raters’ when its own skirts are befouled with the real “cut raters.” Making fish of one customer and fowl of the other is not the fair proposition which the dignity of insurance de- mands. To find the violators of the ethics of the insurance business one must look into the business of the sup- posed upholders of the “one price principle.” —_+ + >____ Panic in Schools. Statistics reveal the surprising fact that, in the majority of school fires, panic—not fire—is the direct cause of death. In most instances, the flames have mot obstructed the avenues of exit, but smoke ‘has begun to fill the halls and the children become terror stricken. In their frantic efforts to escape they fall over one another, jam the outlets and are trampled or smothered. Halls are a dangerous means of exit and should be avoided. Where possible, each school room should have a separate exit, so that the entire building can be emptied without using the ‘halls as passageways. And, cer- tainly, no auditorium, assembly hall, or large class room should be without direct openings to the outside. These doors should open outward and should be kept unobstructed at all times, and unlocked during school hours. ‘The fire tower is, perhaps the most reliable means of escape from a build- ing of more than one story, but well organized fire drills, held with such regularity that they become mechani- cal, are of greatest aid in emptying a building quickly and in orderly manner, According to statistics, fire con- sumes an average of one school, col- lege or institution per day in the United ‘States. Every new _ school building that is erected should be as nearly fireproof as may tbe, ‘but it should also be built with the possibility of fire in view, regardless of expense. October 14, 1931 1909 22 Years 1931 Losses Paid Promptly — Saving 30% For FIRE and WINDSTORM Insurance THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg. Grand Rapids, Mich. Finnish Mutual Fire Insurance Company Of Calumet, Michigan Has paid dividends of 40 to 68 per cent for the past 40 years and have accumulated more assets and sur- plus per $1000.00 of risk than leading stock com- panies. We insure at Standard Rates and issue a Michigan Standard Policy. We write Mercantile, Garage, Church, School and Dwelling risk. Write for further information. JACCB UITTI, Manager 444 Pine Street Calumet, Mich. fooemu——~ OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer AS SIMPLE AS A BC The Mutual plan of insurance is not complicated — it is as simple as ABC. Careful selec- tion of risks together with eco- a operation results in ower loss and expe is. The Federal Mutuals operating under this male ce wk is older than the nation itself, have saved policyholders more than 39 million dollars and at the same time given them safe protection with prompt settlement of losses. Additional details sent on request. FEDERAL HARDWARE & IMPLEMENT MUTUALS Retail ne ee Co. Hardware Dealers Mutual Fire Ins. Co. , Minn Stevens Poi i Minnesota Implement Mutual Fire ig oy ee Owatonna, Minnesota =) October 14, 1931 MICHIGAN TRADESMAN 7 DETROIT DOINGS. Late Business News From Michigan’s Metropolis. Franklin Moore, for the past twenty- two months vice-president and general manager of the Hotel Roosevelt, at New Orleans, has resigned, leaving at once for Detroit to assume the man- agement of the group of residential and transient hotels under the direc- tion of the Transcontinental Hotels Co. Among these are the Webster Hall, Whittier, Bellecrest and Palmetto. Seymour Weiss, vice-president of the Roosevelt and the Bienville, assumes full charge of these properties. Mr. Moore, who came to New Orleans from Kansas City, has been president of the New Orleans Hotel Association since its last election. He entered upon his hotel career in France, during the war, when he conducted a hotel in Toulouse. Upon his return to the United States, he joined the Fred Har- vey System, later becoming, successive- ly, assistant manager of the Plaza ho- tel, Miami, Fla.; South Shore Country Club and Edgewater Beach hotel, Chi- cago; Brown hotel, Louisville, Ky., and Madison Square hotel, New York City. He has also been associated with the Muehlebach, in Kansas City, and the Congress, Chicago. His real rise in the hotel field started when, early in 1926, he became assistant manager of the Penn-Harris, in Harrisburg. With- in three months he had been promoted to manager. He was transferred to Kansas City when the United took over the operation of the Hotel President, there, and his leadership was promptly recognized by his election to the presi- dency of the Kansas City Hotel Asso- ciation. He went from that city to New Orleans about two years ago. Louis Levenson, owner of the Stan- dard Pharmacy, located at 11958 Grand River avenue, plans to move his busi- ness to the East Side early in October, The new store will be located at 11252 Mack avenue, Mr. Levinsohn said. The Conrad Drug Co. has bought out the Morris Drug Co. at 3100 Biddle avenue, Wyandotte, and is now operat- ing the store. The Pinkerton Drug Co. has moved its store from 1755 Cass avenue to 527 Grand River avenue. C. J. Muir has succeeded F. J. Goetz in the drug business located at 8946 Tireman avenue. John Richard has succeeded Felix Nowouki in the drug business located at 7003 Warren avenue, West. H. Goldman has succeeded R. Bag- gleman in the drug business located at 675 Euclid avenue, East. Glendale Pharmacy has moved from 2339 Six Mile road, West, to 12746 Woodrow Wilson avenue. : Economical Drug Co. has opened a new store at 13307 Woodward avenue. Samuel Plucer has succeeded Ben Kapatensky in -the drug business lo- cated at 13351 Woodward avenue. Mr. Kapatensky has returned to Russia to engage in the drug business there. A. Spiegel has succeeded F. J. Bar- any in the drug business located at 3325. Seven Mile road, East. J. C. Campbell has moved his drug business from 1843 Concord avenue to 1330 Kercheval avenue. Louis Dembitz has succeeded Albert Conrad in the drug business located at 8588 Jefferson avenue, West. Stanley J. Temrowski has succeeded the Forestlawn Pharmacy at 12402 Van Dyke avenue. The store is now known as the Stanley Drug. Herbert. ©. succeeded Archie Caplan in the drug business lo- cated at 9957 Forest avenue, East. Total motor vehicle sales in 1931 will exceed 2,000,000, but, for the first time in years, passenger-car buying will fall below this mark. This result is now forecast by R. L. Polk & Co., business statistical organization, which has mod- ified its earlier estimate to place pas- senger-vehicle registrations for the year at 1,875,000. At midyear it was esti- mated that passenger automobile sales would reach 2,036,000. Commercial car sales, which have declined less severely, now are ex- pected to total 320,000 or 330,000 units for 1931. Polk company figures show that registrations of trucks have de- clined 22.31 per cent. in 1931 as com- pared with 1930, while passenger vehi- cles are 27.67 per cent. under last year’s volume. The total for all vehicles this year now is estimated at from 2,195,- 000 to 2,200,000. An interesting sidelight on the latest analysis, of pleasure-vehicle sales this year is that which medium- priced cars less affected than either the popular or luxury class products. The decline in sales of the least expensive models has been 30 per cent. and in the highest price tier 32 per cent. Cars of the middle class, however, have slumped only 19 per cent. in sales, A new 245 horsepower, 12 cylinder engine has just made its appearance. It is not intended for passenger auto- mobile use, however. Instead, it is designed to improve the performance of fire apparatus, giving the heaviest equipment a top speed of sixty miles an hour and all types of such vehicles a degree of acceleration comparable to that of smaller private cars. The Amer- ican-LaFrance and Foamite Corpora- tion is sponsoring the new multi-cyl- inder engine, which has the interesting design feature of cylinders set at a 30- degree angle. Reduced production will not result in decreased employment in Detroit if the motor car manufacturers can avoid it. This is indicated by the fact that Chevrolet still has a pay-roll of 30,000 workers, which is near the level main- tained earlier in the year when the company was making twice as many cars per month as at present. Buick has resumed manufacturing operations after being closed for inven- tory during the entire month of Sep- tember. Laseo hails shows DeVaux cars now coming from the production lines are slightly modified in several important respects. Apart from the addition of free-wheeling, which was announced some time ago, the changes include the use of rubber engine suspensions, silencing of the engine exhaust system and refinements which improve body appearance and comfort. fifteen years. Linen Demand Largest in Years. With prices on all types of linens 12% to 15 per cent. lower than they were last year, advance orders for Spring goods placed by men’s and women’s clothing manufacturers with import houses are the heaviest in The wholesale prices, set prior to the depreciation in ster- ling, will not be influenced so far as the American ‘buyers are concerned, and are expected to remain through the remainder of the year. With men’s linen suits in the popular ranges ex- pected to be favored strongly again next Summer, linen suitings are form- ing a larger portion of the total busi- ness placed than they have ‘been in many years, importers said. —_——__++ + The Principal Objection, In the English class great men were being discussed. The teacher asked John: “What must a man be, to be buried with military honors?” “Dead,” came the answer. MICHIGAN BELL TELEPHONE CO. Pratectiug your home and family 24 hours a day A telephone in your home is more than a conven- ience. It is an ever-ready safeguard to protect your home and family in times of emergency. In case of fire, for instance, a telephone will en- able you to summon aid immediately, without having to run to the next corner. Property and lives have been saved frequently because there was a telephone handy to summon aid. When sudden sickness or accidents occur in the middle of the night, it is important that medical aid be summoned at once. With a telephone in the house, a doctor can be called immediately. The cost is low—you can have the protection and convenience of a telephone in your home for only a few cents a day. To place an order, or for information, call or visit the Telephone Business Office. Installations will be made prompily. Corduroy Tires Known from the Canadian Border to the Gulf—and from New York Harbor to the Golden Gate—the Corduroy Tire has in ten years gained a reputation for value, for superlative performance and dependability that is second to none! The Corduroy Dealer organization dots the nation’s map in metropolis and hamlet. allegiance to the Corduroy Tire because of long years of unfail- ing tire satisfaction to the motorists of the country. Go to your Corduroy Dealer today. Ask to see the tire. Big— Sturdy—Handsome in all its strength and toughness, the Cor- duroy Tire will sell itself to you strictly on its merit. CORDUROY TIRE CO. Grand Rapids, Mich. It is an organization that swears THE UPWARD SWING. Renewed confidence has be- come apparent in business quar- ters since the announcement of the Hoover plan to meet financial and banking distress. As in the case of the international moratorium, there is a tendency to feel that preventive steps might have been taken earlier and before such ac- tion was practically forced by de- velopments, but it is pointed out at the same time that anything which will reduce unreasoning fears concerning the safety of sav- ings and investments should go a long way toward restoring de- mand and, therefore, business. Accompanying this improved sentiment there was a fair rise in the weekly business index for the first time since early in July, due chiefly to a sharp advance in the car loadings estimate. The steel index was higher and the industry now seems more hopeful of in- creased business from the automo- bile producers and the railroads. Building contract awards last month also rese much higher than the usual seasonal increase over August. To complete the more favor- able showing made by the week's data, wholesale commodity prices stood firm at their recent level, despite the recent forecasts made by sensitive quotations, which have been declining rather sharp- ly. A measure of inflation now seems to be commonly accepted as the probable outcome of steps being taken both here and abroad toward relieving the depression. Something of the kind was rather clearly indicated by the rise last week in cotton in the face of an- other large increase reported for the present crop. INDIVIDUALISM WEAKENS. Declaration of the moratorium on international debts was accepted as ending our “isolation” policy in world affairs, and, similarly, the widely ad- vocated policy of “rugged individual- ism” seems to have suffered something of a setback in the Hoover plan for dealing with distressed banks. Thus, the President pointed out that working committees of bankers for each Re- serve district would co-operate with the New York group in order to carry out the program of “unification” and _ soli- darity of action.” In the plan submitted by its com- mittee to the Chamber of Commerce of the United States there was also a concession to the emergency in the recommendation for a National eco- nomic council, although other sugges- tions were made which upheld the tra- ditional policies of the organization. Developments both in foreigz and domestic affairs have indicated, how- ever, that the per:od of laissez faire is over and almost entirely, let it be stat- ed, because muddling along meant dis- aster. All the talk in the world aimed at restoring confidence and all the in- spirational counsel having as its theme the wonderful accomplishments of MICHIGAN TRADESMAN “rugged individualism” failed to offset basic faults in our economic system. The school of equilibrium also dropped by the wayside because even the largest enterprises were threatened by tl:e tol! taken of smaller undertakings. It is agreed among conservative ob- servers that only a beginning has been made through our willingness to re- consider international indebtedness, our efforts to reduce armaments and the plan for relieving banking distress. For our future welfare it is recognized that a more equitable distribution of income is necessary. The problem is summed up simply in the fact that 92 per cent. of the income tax total in 1929 was paid by 2.53 per cent. of those making re- turns, MAY EXCEED EXPECTATIONS. From a retail standpoint the influence of the steps taken to meet the credit crisis is readily discernible. In cities and towns which have been hit hard by bank failures the plan embraces ef- forts to obtain advances on tlie assets of closed institutions so that receivers may pay some dividends more quickly. In other communities, where further closings might have occurred, tlicre is reason to believe that aid will be given through the new bankers’ organization, the National Credit Corporation. Practically all centers were affected by rumors of failures even though there might have been little or no basis for such reports. The knowledge, then, that the situation has finally been met and means found to guarantee a much larger degree of safety should restore public confidence and lead to a more normal use of purchasing power, which no doubt was greatly restricted in many areas by reasov of real or un- grounded fears. It is not to be expected, of course, that under the prevailing condition of widespread unemployment the usual amount of purchasing will be done by store customers. There has been, how- ever, a very large amount of hoarding of currency by those who grew afraid of trusting their funds to public insti- tutions. Renewed confidence will act to return this money to depositories, but at the same time it should also lead many consumers to satisfy some of their pressing requirements before putting that money back into the banks. The drive for welfare funds starting this month may affect the store sales adversely, and yet by capitalizing the renewal of confidence results may ex- ceed present expectations. ee POOL POSSIBILITIES. In essence the Hoover plan for the bank crisis sets up a secondary defense for those institutions which are not able for one reason or another to avail themselves of the first-line defense of- fered by the Federal Reserve System. The pool of half a billion dollars or more will serve to finance those “frozen” assets which have driven so many banks to disaster and were threatening serious consequences in the security markets. Thousands of banks have failed in this depression and the situation had become rather desperate, since the con- tinual unloading of investments and collateral securities had, of course, the inevitable effect of driving prices lower and lower. Despite these developments, however, the volume of commercial paper rediscounted with the Federal Reserve has remained at a low figure, although the holdings of the banks have been reported at more than $3,- 000,000,000. From a general business standpoint the influence of this move to straighten out both banking and financial condi- tions should be felt in three ways. First, the public may be expected to regain confidence in its depositories and “runs” be reduced. Secondly, there is the hope that those involved in bank failures may obtain some part of their tied-up savings. Thirdly, the policy on bank loans may be eased and necessary requirements more readily granted. The effect of this “secondary de- fense” is already to be noted in the security markets. Prices have been ris- ing and commodity quotations have also been advancing in sympathy. These developments are accepted as particu- largly helpful in the way of encourag- ing business recovery. Improvements to state highways dur- ing 1930 affected more than 10 per cent. of the mileage in the entire sys- tem of the United States and repre- sented an expenditure of $980,000,000. Resurfacing accounted for 13,251 miles and new roads were built to a total of 14,213 miles. In addition, 7,813 miles of highway were under construction at the end of the year and ready for sur- facing. Analysis by the Bureau of Public Roads of the Department of Agricul- ture shows that a few states are far in the lead in the building of State highways. They are, naturally, the ones that needed roads most seriously. Kansas, for example, surfaced 1.775 miles during 1930, Wisconsin built or rebuilt 1,825 miles, Arkansas added 25 per cent. to her surfaced roads by build- ing 1,782 miles. New York’s program for 1930 was only 964 miles, but the State has 11,244 miles of gcod State roads. Pennsylvania surfaced only 700 miles but is credited with 9,495 miles of surfaced State highway. In general, the Middle Western States lec the way in the redemption of old roads atid the building of new ones. The costs of this ambitious program were carried very largely by automo- bile traffic, which provided about 56 per cent. of the road-building revenue. About 20 per cent. was secured by bond issues, most of which will be -epaid from taxes on cars and gasoline. There - could be, indeed, no better examp'e of a universal improvement which pays its Own way. THE TREND TO CITIES. A definite population shift toward the cities was revealed by the last census, although in many cases the full trend was obscured by the diffusion of city dwellers into the suburbs. The same thing goes on, it seems, all over the world. There are now nearly forty cities in the world with a population in excess of 1,000,000. The great cen- October 14, 1931 ters of population represented by these figures are scattered in seven countries. It is useful to recall the fact that there are cities. in the far corners of the world as crowded and populous as most of our own ambitious communi- ties. Bombay, Calcutta, Cairo, Hankow, Istanbul, Leningrad, Osaka, Peiping, Sydney and Warsaw each contains more than 1,000,000 inhabitants. And the trend is still toward the metrop- olis. The explanation, perhaps, is that other forces are in operation which offset the dangers aud disadvantages of crowded city life. Under conditions of a century ago the cities seemed to be doomed. It seemed increasingly difficult to deal with such crowds, to house them decently and safely, to pro- tect their health and provide a con- venient and comfortable mode of life for city dwellers, But all these prob- lems have been largely mastered, so that the cities still draw from the coun- tryside, and a large proportion of a nation’s people will be found in a few preferred places. DRY GOODS CODITIONS. Retail trade has picked up somewhat as a result of cooler weather. The rec- ord high temperatures earlier have caused a drop even under the subnor- mal business which has so far charac- terized the Fall season. Apparel sales have suffered the most. Home furnish- ings volume has been quite fair in con- trast. Unseasonal weather is held to be the chief cause for this poor showing previously made and the season is gen- erally three weeks late. However, it is felt that a revival in confidence in the general business situation and outlook would help to make up for some of the lost ground. Reflecting slow trade at retail, ac- tivity in the wholesale markets has been curtailed. It is to be noted. how- ever, that inventory and price condi- tions are fairly firm—-much more so than is ordinarily the case under such circumstances. Producers in the main have guided their operations very care- uflly and in line with actual orders OUR FIRE LOSSES. We take great interest in “records” in this country, but there is one record vhich we would gladly lose. It 1s the record for fire losses. Our position in this matter suggests the famous report of a horse race—“Eclipse first and no second.” The fire loss in New York City per capita last year was $2.61. The corresponding amount for Loedon was 75 cents. The cause of this huge differ- ence seems to lie in our greater indi- vidual carelessness, along with less strict control of individual citizens. Despite the numerous accounts of fires which are attributed to a lighted match or cigarette carelessly thrown away, such fires continue. The person re- sponsible is never caught. Every year we have Fire Prevention Week as a method of impressing the public with the need for greater care in reference to fire. It looks as if we should have to resort to an intensive campaign of education if we are to effect any reduc- tion in our disgraceful fire 1ecord. ~~ October 14, 1931 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. People who recently visited the Henry ford museum at Dearborn tell me it is well worth the effort. When arriving on the scene one is first ex- pected to call at the engineering build- ing, where passes and a guide are sup- plied to take the visitor through the sawmill, grist mill, blacksmith shop, Edison experimental laboratory, court house where Lincoln once practiced and many other interesting features transplanted from their original loca- tions and reinstated with great care and exactness. The publisher of the village news- paper at Sparta is accepting advertising from a chain store combination which has a branch in Sparta on the theory that ‘he must do so or suffer the loss of his postal franchise. He is laboring under a mistaken idea. Newspaper publishers enjoy the option of accept- ing or rejecting any advertising they see fit. No one can legally or legiti- mately question that right. I settled that question to my own satisfaction many years ago. When manufactured cigarettes were first introduced I re- ceived an order for advertising space from one of the manufacturers. I re- fused the order because I was preju- diced against the cigarette—a prejudice I have never been able to overcome. The manufacturer wrote me he would force me to reverse my _ position through the Postoffice Department at Washington, but he lost out in his con- tention. Later when local option stared us in the face in Michigan a local brewery tendered me a full page adver- tisement every week for a year, which I declined. The brewer knew that if I once accepted his order I would not advocate anything which would de- stroy his business, because I have made it the rule of a lifetime never to print anything derogatory to the business of my advertisers in our publication, and insisted on my favorable action on his offer. I frankly told him that I did not have a single saloon keeper on my subscription list and that I could do him no good in an advertising way; that to me it was very evident that the offer was made for an ulterior purpose to influence my personal opinion or action and that I could not concede his right to force me into what I con- sidered an invasion of my private rights and duties as a citizen.-The next day I received a call from the legal repre- sentative of the brewing concern who said he had looked up the law in the matter with great care and thorough- ness and had instructed his client that the Tradesman could be refused the use of the mails if I still persisted in maintaining my position. I frankly told him that, while I had great respect for his legal ability, he had certainly gotten the wrong aspect on the law and I would cheerfully join issue with him and abide the consequences. We fought the matter out to a finish with the Postoffice Department and I was given a clean bill of health and handed an opinion that a newspaper publisher was the sole judge of what he could or could not accept in the form of adver- tising handed him for his paper. This opinion, which was widely exploited and commented on by the trade publi- cations of that day, effectually settled this question for all time to come. With this opinion staring him in the face, the acceptance or rejection of chain store advertising by any publish- er is simply a matter of courage or cowardice—of vision or nearsighted- ness—on the part of the publisher. The ultimate supremacy of the chain store means the destruction of the village. It necessarily involves the death of in- dependent effort and activity, without which no community can live and pros- per. The publisher who accepts chain store advertising against the protest of the independent merchant drives the first nail in the coffin of village decad- ence. I was told by the merchants of Cas- novia Saturday that the local bank would not be re-organized and that a 100 per cent. assessment would prob- ably be levied on the stockholders. Grant and Newaygo looked very handsome Saturday in their garb of autumn leaves and fall colors surround- ing telephone and electric light poles. I hope the people who visit the Ne- waygo country towns this week leave behind enough money to recompense the communities for the effort they have made to render their main streets attractive. The completion of the new city audi- torium in Grand Rapids, which is ex- pected to be accomplished early next fall, will undoubtedly bring many con- ventions to Grand Rapids which have not been coming here in the past be- cause of the lack of sufficient seating capacity in any gathering place. Be- cause of this drawback the _ school teachers who have always met here every fall have had their numbers cur- tailed on both the North and South sides of the Grand Rapids district. It is expected that this depletion will be restored as soon as the auditorium is completed. The dollar excursions which the old G. R. & I. was in the habit of bringing into Grand Rapids every fall from In- diana were great trading occasions for the Furniture City. For some reason these excursions were discontinued when the G. R. & I. was taken over by the Pennsylvania system and the management of our local road trans- ferred from Grand Rapids to Pittsburg. If the Association of Commerce could secure the resumption of this service it would certainly be a worth while ac- complishment. These events were so well patronized that the excursionists usually required two trains to transport all the people who came to us for a day and went home loaded down with bundles of goods purchased at the local stores. i The late Lester J. Rindge used to insist that the half fare rate the rail- roads accorded visitors to Grand Rap- ids “fair week” each fall placed more orders on the books of the jobbers and manufacturers of the city than any other event. Country merchants avail- ed themselves of the low rate to come long distances to select first handed the goods they required to carry them through the fall and winter. The dis- continuance of the half fare rate was a great blow to the business interests of the city. Another unfortunate omission was the abandonment of Merchants Week in June of each year by the Grand Rapids jobbing trade. This event brought country merchants to the city in large numbers to be edified and en- tertained. The so-called trade exten- sion excursions do not take the place of Merchants Week by any means. It gives the representatives of the jobbers who participate in the events a week of hilarious fun, but does not impress the country customers of this market as favorably as the other form of en- tertainment did. Cement pavement on M21 is now completed from Port Huron to Holland with the exception of about a mile on the cut-off near Pewamo and a four and a half mile detour on gravel roads near Flint. People who have recently traveled over this thoroughfare insist that it is one of the most picturesque thoroughfares in the State. People who witnessed the centennial celebration at Battle Creek last week are loud in praise of the remarkable manner in which the celery city dis- charged its duty. All united in assert- ing that the handling of the great event by John I. Gibson as director was the act of a superman. C. W. McPhail, of this city, owns a dominant interest in twenty-three coun- ty banks. Most of these are in Mich- igan, but one is in New Mexico and others are on the Pacific coast. He has made it a rule to keep liquid assets on hand to the amount of $75,000. This is in certificates of deposit in Grand Rapids banks. When the Reed City bank failed for the second time a few days ago he realized there would be a scarcity of change at the adjoining town of Baldwin, where one of his banks is located, so he sent $5,000 in $1 bills to the Baldwin bank. Mr. Mc- Phail is of Scotch descent and nothing pleases him more than to have some one tell him a good Scotch story he has never heard. Father Vogt, who was priest at Reed City for several years, until transferred to Cheboygan a few months ago, was one of the most popular priests Reed City has ever enjoyed. He was very popular because of the Americanism he cherished during the kaiser’s war. On the first armistice day he was carried on the shoulders of his friends from the rectory to an elevated position down town, where he was urged to make a speech appropriate to the oc- casion, which he did. Reed City people who heard what he said on this occa- sion say it was one of the strongest appeals they ever heard. Father Vogt insisted on going deer hunting every fall, but seldom was suc- cessful in getting his deer. On one of his hunting trips his Reed City friends undertook to see that his patience was rewarded. They arranged with the farmers near his hunting headquarters to capture a deer and tie it to a tree. The joke was carried out successfully and Father Vogt returned home very happy over his trophy. patriotic The Michigan Christian Advocate says: One of our District Superintend- ents will want a man for a hard charge, small salary, church in debt, people as fine as God ever made. But it is not a case where “any dude will do.” He thinks the people deserve the best and he wants a man such as a new Episcopal bishop recently described, in an address to the clergy: “You are supposed,” he said, “to have the learn- ing of a scholar, the logic of a lawyer, the peripatetic energy of a family doc- tor, the exquisiteness of an artist, the wizardry of a financier, the popularity of a Rotarian, the sanctity of a saint.” If you know such a man, we can steer him toward a hard job next Confer- ence. A crowd of commercial travelers, who had met in a country hotel, were bemoaning general bad trade and its effect upon orders. One fellow made no contribution to the doleful conversa- tion. Suddenly one of the party turned to the lone man and said: “How do you find trade?” “Never better,’ came the reply. “Good night!’ said the in- quiring traveler, “what do you sell?” “Revolvers,” he replied. What a change in the program of home life took place when twenty-four million pupils started in school last month! Order and discipline resumed sway with benefit to the majority. Business received an impetus with larger proportion of money being ex- pended for essentials. The day-in and day-out burden bearers took up their additional loads with some relief in the change and assurance that it is best for the young and some of their elders to be fully occupied and con- form to a regular schedule of activity. The first week at the University of Michigan was given to registration, examination, classification and settling in living quarters. The second week saw the real begir.ning of studies and duties. Before they could hardly be settled in real school work a ball game must take place on Saturday to distract the minds of many for days to follow. Without prominent athletic events the university would lose attraction, num- bers and income. The sons of the rich bring much money to the city, which not only helps all business but adds to the number of jobs which helps students with small means to earn a part of their expenses. Many years ago the incentive held out to stimulate even the youngest was to acquire an education that one might (Continued on page 24) 10 FINANCIAL Financing Sale of Agricultural Surplus Is Dangerous. Reports of plans being considered by the Government for financing the ex- port of our surplus agricultural prod- ucts are very disturbing. The gist of them appears to be that relatively long term credit will be used and that, this will be carried by commercial banks. This type of financing is extremely dangerous, In effect it means that goods are bought with the proceeds of loans which do not have to be repaid until a considerable time after the goods have been consumed. As an economic policy this is regarded almost universally as unsound. The credit which it is proposed to use, according to the most reliable dis- patches, will not run for a long num- ber of years, but nevertheless will have a maturity somewhat in excess of the customary period. In fact, if this were not to be the case there would be little occasion for Governmental action, be- cause commercial banking organiza- tions which have financed our agricul- tural exports in the past gladly will continue to do so. ‘That is, commercial banks will be glad to continue to finance our exports if they have satisfactory assurances that payment will ‘be made within the period which long experience has dic- tated is necessary for their protection. In broad terms this period must never exceed the life of the commod- ity being financed. As an example, credit extended on cotton should never exceed the period necessary to manu- facture it and sell the products to final consumers, Further, experience thas shown that the goodness, or liquidity, of the credit should be tested as the article passes from stage to stage in the productive process. Thus, when cotton is sold by, say, producers to textile manufactur- ers, the former should pay any loans they have obtained to enable them to grow the cotton. Likewise, when the manufacturers sell their products to wholesalers, they should liquidate their loans, etc. Only by this limitation of loans at various stages in the productive and distributive process is it possible to have satisfactory evidence that the volume of credit bears a proper rela- tion to the value of the product. Bank- ers are fully aware of this. They, or at least the better ones, recognize that if there is not constant testing of the goodness of credit they must look else- where, usually to the general assets of the borrower, for the safety of the loans. When the proceeds of the loans re- main in productive use this general protection may be sufficient, On the other hand, if the proceeds are obtained for a specific purpose, such as the pur- chase and manufacture of cotton, com- pletion of the transaction should en- able the borrower to liquidate the loan, If the borrower is not able to do this it is conclusive evidence that he is fol- lowing an extravagant policy. At times extravagance on a National scale is justified. The outstanding ex- amples are in times of war when it is necessary to defend the country at any cost and during periods of great Na- MICHIGAN TRADESMAN tional distress, such as in ‘China at present. In other instances the ultimate diffi- culty is almost certain to outweigh the immediate benefits. Accordingly, the encouragement of such spending on the part of the United ‘States Government is open to serious question, from the point of view of both safety and Na- tional policy. Ralph West Robey. [Copyrighted, 1931.] —_—~ + Dow-Jones Averages Dow-Jones Theory. The theory of the stock market price movement which bears the name of Charles H. Dow, founder of the Wall Street Journal and originator of the Dow-Jones Averages, was dis- cussed by W. P. Hamilton in this book “The Stock Market Barometer” in 1908. The Dow theory is fundamental- ly simple. He showed that there are simultaneous movements in ‘the stock market. The first is a primary move- ment which usually runs for a period of a year, the second movement indi- cated by rallies and reactions, The Dow theory is that the two averages, that is, the two Rails and Industrials, must corroborate each other and that there is never a primary movement and rally and a secondary movement where this is not true. A study of tthe averages indicates that sometimes fluctuations are in a narrow range or as it is sometimes called, “making a line.” ‘This as a dis- tribution or accumulation period that has been commented upon in these ar- ticles before. If the two averages break ithrough lower levels, it is a bear- ish signal and stocks have reached the so-called “saturation point.” The stock market is a barometer of business, As Hamilton puts it, “In the price movement the sum of every scrap of knowledge available to Wall Street is reflected as far ahead as ithe clearest vision in Wall Street can see.” Dow constructed a set of averages of the Rails and (Industrials. He con- sidered it a bullish market as long as new high points in the secondary movement exceeded ‘the previous high points, and a bear market when the low points became lower than the previous movements. If the market has established a major trend in one direction, the trend will continue as long as the two averages confirm each other. In other words, after a reaction in a bullish market when tthe averages go through old highs, the trend is still indicated. If, however, one average goes through and one does not, there will probably be a reversal of the trend which may be confirmed or not by the subsequent action of both aver- ages in the secondary movement that follows. ‘There is no published com- plete work on the Dow ‘theory but the above theory is the interpretation of Mr. Dow’s averages. Many leading writers claim that the Dow theory has never been wrong since originally worked out. ‘The present bear market from ’29 tto ’31 could have been inter- preted 100 per cent. if the Dow theory had religiously been followed. The low in the Dow-Jones averages estab- lished last week in 'the Industrials was about 86. The Dow-Jones averages are used by most traders and a complete study of them should be made by anyone who intends to trade in the stock market. In next week’s article, the discussion will be continued on “Option Trad- ing.” Jay H. Petter. —_—_> + +—___ Total Wage Reduction Explains Labor Attitude. Support for substantial wage reduc- tions was provided a few days ago by Dr. Athelbart Stewart, United States Commissioner of Labor Statistics. Since 1925, according to Dr. Stewart, the cost of living for the average work- man in manufacturing industries has declined 15 per cent. On this basis there could be a 15 per cent. reduction in the wage of industrial workers be- low the level of 1925 without causing them to lower their standard of living. Evidence of the distressing state of manufacturing labor also was provided by Dr. Stewart. He said that within the same period there has ‘been a drop in the amount paid in wages by manu- facturers of 40 per cent. This drop has been caused largely, ‘he explains, by US HELP YOU SOLVE YOUR INVESTMENT PROBLEMS — PHONE 4774 — FETTER, ‘( URTIS& ETTER Investment Bankers and Brokers Grand Rapids Muskegon October 14, 1931 dismissals, proration of work and part- time employment, rather than by the reduction of wage scales. According to Dr. Stewart this reduction means that the purchasing power of employes of manufacturing industries as a whole is now 40 per cent. less than it was in the only moderately prosperous year of 1925. From these statistics it is easy to understand tthe present attitude of labor leaders in their opposition to wage re- ductions. Labor leaders, of course, are = TT OT itd Investment Bankers OTT Change of Corporate Name : sg Fenton, Davis & Boyle . Mid ~ West Securities =| Corporation. Investment Bankers DETROIT GRAND RAPIDS bs) |Hllllile _ Phone 4212 ¢ jm x West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . .. OLD KENT BANK 2 Downtown Offices 12 Community Offiices GRAND RAPIDS 507 Grand Rapids Trust Bldg. 81201 LA.GEISTERT Se CO. Investment Bankers MUSKEGON 613 Hackley Union Bldg. 25749 October 14, 1931 MICHIGAN TRADESMAN 11 interested primarily in the position of the laboring class as a whole. In fact they are likely to place almost all their emphasis upon those spots where con- ditions are worst. ‘What impresses labor leaders most now, accordingly, is the fact that manu- facturing establishments have caused widespread suffering among the labor- ing class in the past two years by their reduction of the wage bill by such a large amount. Only little attention should be expected from labor leaders to the #mproved position, which has resulted from a drop in the cost of liv- ing, of those still working full time. As a matter of fact this improved position in, perhaps, the majority of cases is largely a statistical illusion from the point of view of labor. The situation as they see it is, that through reduced working hours, their total in- come has been reduced by a large amount and the slightly greater pur- chasing power of each dollar does not offset ithe decline resulting from work- ing only onehalf or three-quarters of the time. Ultimately this grievance of labor, and it should be noted that it is a very real grievance, must be eliminated. La- bor must again be fully employed, but at the sameitime the wage bill must not be above what the employers can pay. Present difficulties arise over, not the gnal aim, but the steps taken in attaining it. Labor maintains that while the volume of employment is low, employers should keep the old wage scale and make readjustments later; employers contend that labor must take lower wages, even though employment is low in order to make possible a restoration of normal conditions. There is nothing new in this differ- ence of opinion. On the contrary it ap- pears in every period of depression. Neither will there be anything new in its outcome this time, for, as always, labor will have to accept a large share of the sacrifices during the period of readjustment, Ralp West Robey. [Copyrighted, 1931.] —_+2<+—___ Possible Remeday For a Serious Situa- tion. St. Joseph, Oct. 9—I am herewith enclosing copy of letter Mr, Milton Hinkley, President of the Farmers & Merchants National ‘Bank and Trust Company wrote me yesterday. Mr. Hinkley thas hit the nail on the head. The Farmers & Merchants Na- tional Bank and ‘Trust Company is one of the strongest banks in Southwestern Michigan. Mr. Hinkley is one of the substantial, financial and business men of Benton Harbor. As a boy I started to work for him in Hinkley’s basket factory, packing baskets in the summer months nearly fifty years ago. I might add with pride that when a boy, coming 18 years of age, I won the championship of being the fastest crate nailer in this county by making 540 berry crates in nine hours and forty-eight minutes. I hope you will publish Mr. Hink- ley's letter to me in next week’s Mich- igan Tradesman. I might add that Mr. Hinkley’s brother, Harry Hinkley, is editor of the Petoskey News, and one of the membeers of the Michigan Leg- islature, Willard J. Banyon. Benton ‘Harbor, Oct. 8—As request- ed by you in our conversation of this afternoon, I am placing in writing a few of those facts we discussed and the suggestions of mine for a possible remedy for a serious situation which I believe will confront the entire State of Michigan in December at time of tax collection. Under the present laws and rulings, banks receiving public funds for de- posit are required to give surety bonds or take cash and purchase municipal or Government securities and place in trust for the amount of the deposits or 10 per cent, in excess thereof; or the public department so depositing funds feel compelled to draw cash and place in safety deposit box, both of which withdraws the cash from banks. Either of these carried out will bring on a menace to the banks of the State, and very liable to bring on the closing of many more than thas occurred in the past year. I believe it is a real menace, ‘Now, the State Banking Department sends its expert examiners whose duty it is to examine our State banks, and either say such banks are pronounced by them safe for the individuals, cor- porations, etc., to deposit funds in, or else ito close the unsafe. ‘Such individual relying upon that report deposits funds. Then will is- sue a check in payment of his State, county and school taxes, immediately these public departments demand a bond or municipal and Government se- curities to protect the amounts due each. The inconsistency is very ap- parent without comment. If it is safe for the individual, it is safe for the public. As a reasonable and consistent rem- edy for this apparent injustice, I make the suggestion ‘That State and Na- tional banks may be designated as de- positories for any public funds (say not in an unlimited amount) but up to the amoount of their capital stock or capital and surplus.” You expressed yourself as believing this as stated above as worthy of con- sideration and endorsement. If you can help to bring this before authori- ties who may bring about consideration and some early action by our State, even to a special session of the Legis- lature, I believe such action fully war- ranted. (Milton Hinkley, President. 2. Commends Publication of Mr. Fenner’s Letter, Saginaw, Oct. 12—I am grateful to yeu for ‘having published Mr. C. V. Fenner’s article on chain store taxes, trade organizations, etc. I have known Mr. Fenner almost two years and [ can truthfully say that he is sincere, honest and progressive, and if his program of the Home De- fense League goes through most of the troubles of retail grocers and mer- chants in other lines will be over, es- pecially the program of establishing a fair trade commission that will do away with the vicious habit of selling sugar and other items at less than cost, which has been the new selling policy of the 25c to $1 stores to attract atten- tion and hypnotize the crowds. Mr. Fenner’s program is absolutely sound and a program of this proportion has never been attempted ‘by anybody as yet. His program to sell Michigan products is of great importance and is going to bring millions of dollars to the growers of Michigan especially the ‘beet farmers, inasmuch as there are only seven beet sugar factories run- ning out of twenty-one. Let us all put our shoulder to the wheel and give our moral and financial support to the Home Defense League. It is the greatest chance the merchants of the State of Michigan ever had or ever will have. C. H. Kretschmer. 2. Plated silver will supplant pewter in public favor during ithe next few months. ‘Reponts from both retailers and manufacturers show conclusively that the trend has turned in the direc- tion of plated goods. Production of all types of plated silver pieces, to retail from $3.95 to $10, has been speeded up by manufacturers, while a correspond- ing curtailment has been started in the output of pewter. , , , j , , , , j , , , , } , , , , | On this basis, may we serve you? } , , , , , , , , , | GRAND RAPIDS NATIONAL BANK eure Established 1860 Incorporated 1865 Nine Community Offices GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank eee eae ee er a en eee re en ee ee ee ee ee ee OUR OBLIGATION We realize at all times, that it is the duty of this institution to do every- thing to conserve, protect and _ pro- mote the interest of its patrons. We solicit and accept patronage, fully cognizant of the trust which is reposed in our own judgment and integrity. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices a a a a a a a eee ee ae ee 12 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—William Schultz, Ann Arbor. First Vice-President—Paul Schmidt, Lansing. Second Vice-President—A. Bathke, Pe- toskey. Secretary —- Herman Hanson, Grand Rapids. : Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Walter Loefler, Saginaw; John Lurie, Detroit; Clayton F. Spaulding, Battle Creek; Ward Newman, Pontiac. Model Letter To Mail To Every New Customer. On a good corner near my home an old time grocer has been established for years. Since I went away last year he has remodeled his store to a con- siderable extent. That is, he has built a new front, with fine windows and tile base. He has cleaned out much of his old style fixtures, removed many old fashioned obstructions, revamped many features, generally brightened the in- terior and altogether improved his dis- play materially. He has not gone the whole distance, for he retains a line of counters in front of his main shelving, thereby cutting his customers off from the goods they would examine, handle and largely sell themselves if they could reach them. Having known this man casually for some years I entered with what I in- tended to be a cheerful expression of face and attitude. I expressed pleasure to note the improvements and suggest- ed that he already noticed a difference due thereto. He did not warm up even slightly. Perhaps his breakfast had not set well. Anyway, he said: ‘“‘No, I can’t say it has made any difference whatever’— and he proceeded in his occupation of putting up an order with no reaction of enthusiasm. The Biblical idea is that the letter killeth, but the spirit giveth life—mean- ing, obviously, that action which is me- chanical is of little value. We need to have what the Bible calls faith, now mostly interpreted as enthusiasm or firm belief in what we do. So the say- ing can be turned around to indicate that if we have not faith in what we ourselves do, we can hardly inspire enthusiasm for our deeds in our cus- tomers. And yet half a loaf is better than no bread. I noted this man’s display of cakes, all in neat, attractive celophane wrappers, set out on a green iron stand where every visitor must see them. I incline to think that, despite this gro- cer’s pessimism, his sales are improved and improvement is occurring in lines formerly sluggish movers. It is profitable to “go modern” in the grocery store, even if we go there half- heartedly. It is vastly more beneficial to go with the vigor of an enthusiastic spirit. New ideas penetrate everywhere. When in England seven years ago, I found grape fruit virtually unknown, even in London. Now it is staple all over that city, has penetrated to centers of lesser size and. is on its way to uni- versal favoritism. Price is remarkably low. Size 64 is retailed at 9c to 10c each, while in France and Italy the price ranges from 35c to 40 each for that size. Herein we have the effect MICHIGAN TRADESMAN of tariff, for the transportation cost by water differs virtually not at all as between those various countries. Every grocer should read the Chain Store Man which has just run in the Saturday Evening Post. I say this regardless of sentiment or conviction, one way or the other. To get the meat out of that remarkably clear narrative, which I understand is really the story of J. C. Penny Co., one must read without prejudice. There is not a re- tailer anywhere in any line who cannot learn useful things from that story. Failure to appreciate the cost and value of a customer obtained is an outstanding small merchant weakness. We are all eager for more trade, great- er volume, large sales and we work our fool heads off—or think we do—to get new trade. But most of us seem to think that when a customer is cinched, she somehow belongs to us so firmly that not only do we cease to make any special effort to keep her, but take offence if she quits. This attitude leads to expensive customer turnover. The biggest, strongest banks in the land act differently. Open an account with an institution whose resources to- tal 150 million dollars and you are apt to get such a welcoming letter as will make you feel that you are important - to that bank. I have such a letter be- fore me now. No doubt. it is a form letter, but it is individually written on the typewriter—nothing filled-in or ma- chine made about its appearance. There are six paragraphs and twenty-nine lines in that letter, sentence evincing intelligent planning and con- sideration. Occasionally we find a grocer who operates along similar lines. A fine old firm in Berkeley, California, was Sills. A few years ago it was purchas- ed by a man named Appleton and is now Appleton Grocery Co. Like other high grade service grocers, Appleton’s seeks and welcomes good credit cus- tomers. It is strictly businesslike, you may be sure. It knows all about its customers before the accounts are opened. But when opened, the new patrons are welcomed for fair. I copy below the usual letter in full because it is one of the best specimens of that kind of literature I have ever seen. It reads: Dear Mr. Jennings—On Oct. 4 we received your application for a credit account. I want to take this oppor- tunity to thank you for giving us this chance of serving you. Our store is comprised of seven de- partments, namely, groceries, fruits and vegetables. household goods, candy and bakery goods (our own bakeshop), health foods, delicatessen foods (our own kitchens) and fresh meats, fish and poultry. All the departments are under the one management. Telephone orders for any or all departments may be given at one time to one clerk un- less you should wish to give specific instructions directly to the department concerned. We deliver to your section of Ber- keley three times daily, one morning, two afternoon deliveries. The closing hours for telephone orders are 9 a. m., 11 a. m., and 2 p. m. respectively. The enclosed news sheet will he mailed to vou each week unless you direct otherwise. On this sheet will be found our weekly specials, notice (Continued on page 24) every 3 October 14, 1931 Self-Rising EFLOUR N. AND BUCKWHEAT COMPOUND PRTTS Made and guaranteed by wy 8 VALLEY CITY MILLING COMPANY TPE TTY) Grand Rapids, Michigan C&R Rademaker-Dooge Grocer Co. Distributors Fremont Sweet Peas Miss Michigan Ex Stand Cut Wax Beans Miss Michigan Ex Stand Cut Green Beans Miss Michigan Sweet Peas Miss Michigan Early June Peas Above all packed by Fremont Canning Co. Profitable repeat patronage Build up your list of six-can and’ twelve- can buyers of fancy fhe brand you Rnow vegetables and fruits. Puch Hart Brand! W. R. ROACH & CO. General Offices Grand Rapids, Mich. CANDY WEEK OCTOBER 11TH TO 17TH SWEETEST DAY OCT. 17th Prepare now for this NATION wide event. and Special Sales will prove rrofitable. LET US HELP YOU National candy co. inc. PUTNAM FACTOR Window Trims Grand Rapids, Michigan — ad October 14, 1931 MICHIGAN TRADESMAN 13 MEAT DEALER tional yellow and black decorations ture (325 deg. F.) to brown the crumb Falling nearer Sue : : will further hook up the Hallowe’en mixture. In the case of hams which a a, Michigan State Association of Retail : : : ae mee a aie ' Pill from under Meat Merchants. ham idea with the store. A sign for i:ave received a strong cure, it may be ae me ~~ tee President—Frank Cornell, Grand Rapids ; . « : : veally is thelr ca & true— Vice-Pres.—E aL Lome . the delivery trucks “Ham for Hallo- advisable to soak the meat in water Or the breezes passing through: Secretary—E. J. La Rose, Detroit. we'en” can be prepared at small cost. over night before baking, according to Then they answer Treasurer—Pius Goedecke, Detroit. pe a ! uh i he : i au i __. When they answer Next meeting will be held in Granu Phe retailer who has a mailing list the University of Minnesota Experi- “Soo-mee-too, Soo-mee-too Rapids, date not decided. of his customers should find it to his ment Station. John Meatdealer. We are truly Ww able Soughing: pir ill si Dy *. eathes deGinite food with a certain definite oc- _ “0? GIVetua! Store wil be able to = Sx oe a mine so You i ee E ae : find some method for pushing the sales ere ee Telling you and ever clearly casion, sales of that food product grow. i : : : Fairies stir; Telling, too, and ever dearly pe ‘ i 4 : i of ham for Hallowe’en that will best Never failing How they love you [he classic example of this is, of ae i i Bver hailing Sova thas lace seu a a ; suit its own particular circumstamces. p».., ~) o: : ae Hy alone ema dvd Rabie course, the Thanksgiving turkey. Peo- > : : ‘ Rush of wind, or more intently And to woo, as lovers do, : : : Chere is a potential market here which Hush of zephyr, “‘Soo’’-ing gently, Stand and sing sweet ‘‘Soo-mee-too,” ple are learning to think of roast beef _ oe Where my ear ne when they think of their Christmas °™ ™ a ore: ae ae ~. here may hear:— mee- : 5 : Following is a standard baked ham ‘‘Soo-mee-too, Soo-mee-too.”’— too." dinner and to think of ham when they : aS ee Don’t you hear them ‘‘soo’’-‘‘soo”’ too? “Sye— : i S : recipe which gives excellent results: me— think of the meal for Easter, and this a ‘ : : le ba : : ; . Select a ham of the desired weight. “‘Soo-mee-too, Soo-mee-too” 8." has resulted in an increase in sales of ; Is a_ pinetree’s—‘‘How-d’ye-do Charles A. Heath. these products on these two different days. During the month of October, there comes a day which is greatly enjoyed, especially by the younger generation. Probably ninety-nine out of a 100 cus- tomers have celebrated Hallowe’en in their youth. There is no reason why this day should be restricted to the young. Iit offers an occasion for adults to enjoy themselves just as much as their children. “Ham for Hallowe'en.” Why shouldn’t the housewife be encouraged to have a dinner party on Hallowe’en and invite in her friends and her hus- band’s friends to talk over past Hallo- we'en, Nothing could be much more common ground, for everyone seems to enjoy telling about the time that they put Noah Hicking’s buggy on the roof of his barn, or put rouge and lip stick on the cast iron statue of Diana in the front yard. Ham is the ideal meat for such a meal as this because there is no meat which makes a better main dish than ham, From the standpoint of the house- wife it is eminently desirable for many reasons: it is almost universally liled, it combines excellently with other foods, it is relatively easy to prepare, and a tasty, attractive dish is assured if the simple directions are followed, even though the cook be inexperienced, it is an economical cut to use, lefit- overs can be used to advantage, and the price is extremely attractive, es- pecially if the meat is purchased in the form of a whole or a half ham. From the standpoint of the retailer there are few cuts of meat more desir- able to sell. There is a minimum of handling in the meat store. If the ham is sold whole, there is no possible loss from trimming and very little, if any, from shrinkage. The amount of money which the sale of a ham in the retail store represents is much larger than the average size order and pushing the sales of ham can result in substantial increase in dollar volume and tonnage. If the retailer pushes whole or half hams, rather than the center cut roast, he is not left with the shank and butt, which are somewhat more difficult to merchandise than the entire piece. However, these cuts can be merchan- dised to advantage, especially in these days when the housewife is seeking means by which she can economize. It should profit the dealer to make a definite effort to build up and capital- ize on the Hallowe’en ham market. Signs about the store will help. An at- tractive window display, with tradi- Wipe it with a damp cloth, and place it with the skin side up in a roasting pan. Set the pan in the oven and bake until it is done. Allow 25 to 30 minutes per pound, using an oven temperature of 250 to 325 degrees F. or a slow oven. A cup of water or cider may be added at tthe beginning of the roast- ing period. Remove the ham from the oven ‘three-quarters of an hour before it is done. ‘Remove the skin except for the part over the shank end. Score the fat top in crisscross fashion with diagonal gashes about one inch apart. Insert whole cloves at ‘each cross sec- tion, rub the fat with two tablespoons prepared mustard, then cover with a half sugar and very fine bread crumbs combined in equal amounts and moistened with vinegar. Set the ham back in the oven and bake at a moderate tempera- inch layer of brown BuiltOn aSheet OfPAPER Only a sheet of white paper, ‘slapped’ on as an extra pre- caution against dust and bac- teria—but how often it is the deciding factor that brings the customer back! a (WY) DELICATESSEN PAPER is an all-around useful aid to the highest standard of service. It is proof against air and moisture, resists grease and is odorless and tasteless. Comes in rolls, boxes and neat wall cartons; convenient, econom- _ i¢al and a fine trade builder. Write us for working sheets and samples of our other Papers for your use or sale. Kalamazoo Vegetable Parchment Company Kalamazoo — _ Michigan When You Recommend— RED*STAR YEAST as the best for all uses yo can do so in full confidence of selling the best yeast for all uses AT A SAVING IN PRICE. You have assurance, also, that RED STAR YEAST is absolutely fresh at all times, and will give complete satisfaction. 20c A DOZEN (Delivered) YOUR PROFIT is 50% on cost selling at 2 cakes for 5c Our Branch in or near your city guarantees a Fresh Supply RED STAR YEAST & PRODUCTS CO. Main Office - Milwaukee, Wisc. Detroit Branch—1234 W. Fort St. Grand Rapids Branch—51& Division Ave.. S. *k STRICTLY INDEPENDENT—SINCE 1882 ** GRIDDLES — 7 N. IONIA AVE, BUN STEAMERS oo Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. Phone 67143 URNS N. FREEMAN, Mar. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RAPIDS, M IC HIGAN VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cranberries, Grapefruit, “Yellow Kid’? Bananas, Oranges, Onions, Fresh Green Vegetables, etc. : ee Serve with fried or poached eggs r Leading Grocers always have a supply of POSTMA’S RUSK as they are in Demand in all Seasons Fresh Daily POSTMA BISCUIT CO. GRAND RAPIDS. MICHIGAN 14 HARDWARE Michigan Retail Hardware Association. President—Waldo Bruske, Saginaw. Vice-Pres.—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. Holiday Preparations and the Paint Department. Some years ago, the paint depart- ment in the hardware store dropped out of sight about the time that bad weath- er in the fall put a period to outdoor painting. But in recent years an in- creasing array of interior paint special- ties has given this department an all- the-year-round scope. The department has a particularly important function in the next few weeks, with the Thanksgiving and Christmas holidays approaching. The fall and winter holiday season is for many people a period of homecoming; and the average housewife particularly is anxious to brighten up the home for the home-comers. If she doesn’t think of it herself, she inevitably responds to the suggestion when it is made through the hardware dealer’s adver- tising. : The average householder at this pre- holiday season welcomes suggestions. for decorating and renovating the home. This leaves a good opening for the hardware dealer, not merely to sell paints and interior paint specialties, but to educate the public to the uses of the numerous specialties handled in the paint department. It should never be forgotten that the job of the paint department is paint education. The American public even to-day does not fully appreciate the value and usefulness of paint. Many people do not begin to realize what can be done at relatively little expense to brighten up the home. The man who buys sugar or nails buys something staple, for which there is a recognized use. But before the average man will buy paint specialties, and even in many instances outdoor paint, he has to be educated to a point where he realizes the need. Hence, the dealer should lose no op- portunity to bring home to his cus- tomers the value and usefulness of paint; and such an opportunity presents itself in this pre-holiday season in the natural desire of most people to brighten up the house for their home- coming visitors. It is safe to say that in your com- munity there is not a single home that right now does not require at least a little paint, varnish, floor finish, wax or some such specialty. No matter how attractive the furnishings may be, the whole effect is spoiled if the walls, woodwork or floors are not properly finished or decorated. Even in homes where paint has been used regularly and liberally, there are places where the application of a little paint or var- nish is needed to tone up appearance. Furniture and ornaments would often be the better for a little retouching. These are some of the opportunities; and it is along these lines that the wide-awake dealer can offer helpful suggestions. The dealer naturally asks: “How can I offer suggestions showing my cus- tomers and prospects how they can MICHIGAN TRADESMAN make their homes more attractive for the holidays by the use of paint?” There is only one answer. That is, “ Advertise.” There are, of course, a good many methods of advertising. One of the best methods is, of course, your reg- ular newspapers space. The obvious method of using newspaper space is to list the interior paint specialties that, right now, are timely, and to mention their uses. Shrewd advertisers, however, find it better sometimes to reverse the pro- cess. Thus one merchant ran a series of brief heart-to-heart talks on the theme of brightening up for the holi- days. Each day he told of something the home might need in the way of brightening up. Then he told of the particular paint specialty or specialties that could be used for the purpose. In other words, he first emphasized the need, which the reader would at once realize: then he went on to suggest the remedy which would meet the need. That was sound approach; since most individuals would usually know what was wrong, but not know what to use to make it right. Approaching a topic from the customer’s viewpoint is al- ways a good policy. The show window can also be used to good advantage at this season in offering suggestions. Merely display- ing an assortment of paint specialties, however comprehensive, is not enough, though. Here, again, it is often good policy to start from the customer’s point of view. What does the customer want to do? What is it that interests him? Well, he is interested in bright- ening up the home for the holidays. Then make your window a discus- sion of that subject—brightening up the home for the holidays. One dealer used a series of show cards—‘What to do to brighten dirty walls.” This card tied up with wall cleaners, wall tints of various sorts, wall paper. Another card asked, “What can I do to make the floors look like new?” This tied up with floor finishes, varnishes, and floor wax. Still another, “What is good for scratched or dirty woodwork’’—tied up to the appropriate specialties. And so on down the line. That dealer had put himself in his customer’s place, taken time to see the brightening up problem as the customer saw it, and the result was an effective approach through the medium of win- dow display. Contrast displays are always good. The kitchen chair, one-half shabby, the other half brightly painted, is a familiar instance. Surround this chair with cans of the paint or enamel used, work in some brushes, add showcards telling how the job can be easily done in spare time—you have a very good display. In a display of wall tints, it is good to show a piece of wall board decorated with your wall tint in some attractive color. Use show cards and color cards liberally in these displays, and if you can show a sample of the work, by all means do so. A personal letter discussing—from the customer’s viewpoint —the entire subject of brightening up for the holi- days is often an excellent form of ad- vertising. If you have a carefully se- lected mailing list, now is the time to send out some advertising matter in- cluding suggestions for brightening up the home. All this matter should stress the idea of getting on the job at once in order to have the home in shape for the Thanksgiving holiday and be- fore the Christmas rush sets in. Discussing the possibilities along this line, a hardware dealer said the other day: “A lot of pre-holiday business can be developed in paint departments if the hardware dealer gets to work in time. The trouble is that a lot of deal- ers don’t get busy until the holiday season is fairly under way— that is, until the Thanksgiving holiday is right. upon them. Now, from the week be- fore Thanksgiving until Christmas, everybody, including the ‘hardware dealer, is too busy with regular Christ- mas buying and selling to have much time for buying paint, let alone using it. “The time to play up the paint de- partment in connection with brighten- ing up for the holidays is, as I see it, some weeks before Thanksgiving. Af- ter Thanksgiving, it is generally worth while to give the department some prominence, for the sake of possible belated sales, but the real selling cam- paign must come earlier, in that “in between” period after the exterior paint sales drop off and before the Christ- mas business gets under way. That, at any rate, is my own experience. “The first thing for the dealer to do is to look over the stock, and see that it is neatly and attractively displayed where customers are pretty sure to see it. Then, put on one or more special displays of these lines. Work in some show cards offering suggestions—so much of this enamel, costing so much, will make a kitchen chair look like new; so much of this pipe enamel, cost- ing so much, will brighten up so many lengths of stove pipe—and so on. The half-enameled length of stove pipe, the half painted chair, and similar articles, can be worked into a display, with a card telling how much the complete job will cost. These things aren’t hard to work out, and they hit the customer right between the eyes. Not merely will you get his attention right now and make sales, but for years to come he’ll remember you whenever he thinks of paint or paint jobs about the house that need to be done. October 14, 1931 “Inside the store a pyramid of paint cans is pretty sure to attract attention. If you have a portable rack, it can be put to good use for interior display. While the window display is a great advertisement—the best the dealer has —he usually underrates the value of interior display. Many dealers are sat- isfied to merely arrange the stock in- side the store for convenience of access; but wide-awake dealers use this ar- rangement to help make sales. “A thing to stress is the immense amount of brightening up that can be done with a smal can of paint or var- nish and a small brush. Your appeal, right now, is largely to householders who have quite a bit of spare time and can be induced to use it for the pur- pose of improving the home interior and, incidentally, making their proper- ty more valuable. “Advertising can be done, too, by means of enclosures with parcels. Paint and varnish manufacturers are usually glad to supply attractive printed mat- ter. It is good business for the dealer to enclose something of this sort with every parcel he makes up. Have a pile of such advertising matter on the parcel counter and tell your parcel clerk, or your staff, to enclose some item with every parcel. “In your newspaper advertising, a series of household hints or seasonable sugestions in plain reading type will be interesting to housewives and others. The title ‘Household Suggestions to Busy Housewives’ would be a good one. You need not take large space for this. It is a good plan to run only one suggestion at a time. Make them timely, practical suggestions, involving the use of your paint specialties for little jobs of interior decoration that at this season of the year need to be done in most homes.” Victor Lauriston. ee Spurt Lacking in Flat Glass. ‘Start of the fourth quarter brings little or no change from the slow de- mand which ‘has marked the flat glass industry for several weeks. Contrary to the usual custom, demand is not on a sustained upgrade and is very slug- gish. In the meantime, manufactur- ers and distributors are holding pro- duction and stocks down. Current plate glass requirements from the auto- mobile trade are not only below the average for some years, but are behind 1930. There has been no increase from ithe building and mirror trades. Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN 4 Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE ee een ¥ nich aiaesO lial pmabiiecannaiesnit ECO Nea a Nig AD WORE RAILS = October 14, 1931 MICHIGAN TRADESMAN 15 DRY GOODS Michigan Retail Dry Goods Association. President — Geo. E. Martin, Benton Harbor. First Vice-President —J. T. Milliken, Traverse City. Second Vice-President—George C. Pratt, Grand Rapids. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason BE. Hammond, Lansing. Wear Your Chic Upon Your Arm. With hats universally descending over one eye and everybody going in for that broad-shouldered narrow- hipped look, you may have to tell your friends apart ‘by their sleeves this win- ter, It should be easy, for here, cer- tainly, is the wildest variation. Instead of your heart, you wear your chic upon your sleeves nowadays, and by its sleeves is your costume made or mar- red. With such diversity of cut and contrast of color and fabric, you should be able to find some amusing effect that will belong to you alone. There are four general types of new sleeves: the sleeve tight to the elbow and puffed above, the long tight sleeve, with fullness only at the elbow, the loose-flowing sleeve and variations of the bishop sleeve. The between - elbow - and - shoulder puff has various treatments. For ex- ample, the sleeve of Lanvin’s purple wool crepe dress is cut on the bias of the material and fits snugly along the forearm. :At the elbow there is a row of fagoting and from there to the shoulder there is a great deal of full- ness forming a huge puff. Another good example is seen in a deep rose velvet evening wrap. The sleeves are set in at the shoulder by means of gathers, causing the puff to stand up above the shoulder line and creating the effect of padding. Gathers are put in again at the elbow, making the puff of the upper arm very extreme. It is really an exaggerated leg o’ mutton sleeve. The rose crepe dress illustrates still another treatment of the upper arm puff, Just ‘below the shoulder line there is a triangle of tucking, causing a sudden flare to the elbow. Then from there down the sleeve is smooth and tight. A number of the French designers sponsor the puff immediately covering the elbow. In a ‘black satin dress from Dormoi there is a sleeve straight to and above the elbow, but at that point four diamonds of the material are in- serted, forming a large and unusual puff. Schiaparelli creates the bustle ef- fect at the elbow by means of a straight piece set in with three dart- like tucks, A dress of lobster red has stitched knife pleats from wrist to elbow, open- ing out at the wrist to form a squarely flared cuff and at the elbow to form a puff reaching to the shoulder. An exquisite gown of black trans- parent velvet has point de Venise sleeves, which form an almost tri- angular puff over the elbow and meet the velvet at the dropped shoulder line. From the elbow the lace narrows down to a tight cuff, reaching to a point over the hand. At times, in models of both French and American design, the fullness at the elbow is purely an artificial effect, as when a flared ruffle is attached to an otherwise straight sleeve. The group of long, full sleeves also has infinite variety. One is the ki- mona sleeve slightly fuller at the cuff than at the top. Another is the sleeve set in with a bias line from neck to shoulder and a slight bias fullness over the elbow descending to a loose cuff. And a third is the full sleeve narrow- ing into a tight cuff. A black velvet dress is an important example of the third group, as it employs also the use of two contrasting colors and materials which is another characteristic of the new mode. The wide velvet sleeve has a tight cuff of coral beads. A number of the sleeves are of one material and one color. Others are of the same material in contrasting shades. And there are still others that contrast in both fabric and color. Un- usual are sleeves of velvet and wool crepe or velvet and canton crepe or wool with fur—N. Y. Times. —_—__+-~+~2___ Tinted Pearls Worn. Pearls, most feminine of all jewels, have come back into their own. Paris has been coquetting with them for sev- eral seasons, ‘but this Winter their tri- umph is assured. They are such a natural affinity of ‘black velvet. Real pearls are best, of course, ‘but artificial ones are favored, too. Lelong shows several strands of black and pink pearls with dark afternoon gowns. Smart women at Biarritz are wearing tinted pearls to match mousseline scarves for afternoon. Real jewelry is sponsored by all the leading couturiers, but there are smoe charming novelties in the costume jewelry line also. Lelong’s mother-of-pearl collars of very large flat leaves or flowers that are about four inches wide in front and narrow to almost nothing toward the nape are lovely with both afternoon and evening gowns. Mother-of-pearl bids fair to be extremely popular this ‘Winter. Suzanne Talbot trims some of her smartest hats with flowers in this iri- descent medium and it is used for clips, belts, bracelets and ‘buckles to fasten dark velvet frocks. + > > Dinner Chinaware Active. Domestic chinaware moved in some- what better volume in the wholesale market through the closing days of last week. Re-orders from retailers on numbers already in stock and early purchasing for Thanksgiving promo- tions accounted for the increased busi- ness. ‘Pink dinnerware, in both square and round shapes, sold well. Sets of this type were wanted in retail ranges of $8, $10 and $12. ‘Special sales, now under way in a number of retail estab- lishments, have increased the demand for imported dinnerware, ‘but this branch of the business has been less profitable than the domestic because of extreme price concessions demanded by ‘buyers. —_+++—____ Narrow Belts vs. Wide. A great variety in the shape and width of ‘belts is noted. Marcel Rochas shows either extremely nar- row or very wide leather belts. Bruyere’s stamped leather ‘belts are twelve inches wide or more. They are shaped tp fit the figure and are tied on by ribbon bows at the side back. She shows them with both wool and silk afternoon frocks. Schiaparelli shows many dull leather ‘belts wider in back than in front—ten inches at the widest point and four at the narrowest being her favorite proportion. Chanel does just the opposite, the majority of ‘her belts being wide in front and narrow- ing if back to accent the back bloused effect she gives to some dresses. Corselet belts in black leather but- toned up the front with metal buttons are smart with morning frocks. They are also shown in lame with strasse buttons for evening. ———_» 2 Discuss Linen Size Shortages. Practices said to be undermining profits in the linen industry were sur- veyed last week at a joint meeting of manufacturers, importers and retailers held at the Hotel McAlpin, New York, under the auspices of the merchandise managers’ divisions of the National Retail Dry Goods Association, A com- mittee was appointed to study tthe problem of devising standard measure- menits for linens, The present price depression was said to have increased measurement shortages with tthe re- sult that it has become a menace to the trade. Plans for pre-season color conferences between retailers and man- ufacturers were outlined. Another meeting will be held within a month at which definite reports will ‘be sub- mitted, _———-> +o _____ Balbriggan Prices Cut Sharply. One of the leading Northern pro- ducers of balbriggan underwear has opened 1932 lightweight lines at reduc- tions ranging around 17 per cent., ac- cording ito reports in the primary mar- ket. The company’s athletic union suit number was reported priced at $3.50 a dozen, in comparison with an opening price of $4.50 last year, later cut to $4.25. A pull-over athletic shirt was said ito be listed at $1.40, a drop of about 30 cents. In shints and draw- ers some mills were said to be offering numbers as low as $2, with quotations of other producers ranging around $2.12% to $2.17. These goods were opened last year around $2.50, with subsequent reductions ito $2.42% and in some cases $2.371%. ——-> oe Cheap Shirts Feature Men’s Wear. Shirts to retail at $1 and $1.35 and pajamas to sell at 79 and 89 cents were outstanding in the orders placed by men’s wear stores in the Eastern wholesale market during the past week, Purchases continued heavy, with low-priced suits and _ topcoats bought in large volume. Overcoats in the popular-price brackets started ‘to move. Mufflers, felt hats at $1.95 and flannel robes, both in solid colors and two-tone effects, were also active. Silk lined rayon robes, ito sell at $7.95 and $8.75, came in for a share of attention. Worsted sport coats to retail at $1.95 and all wool sport coats to sell at $2.95 and $3.95, the latter numbers replacing the $5 style in demand, were favored. a Colonial Lamp Style on Wane. With holiday lamp buying well un- der way in the wholesale market this week, producers have begun discussions of style trends for late Winter and Spring. Several houses are now show- ing holiday lamps which depart from the widely accepted Colonial styles and the belief is current that this trend will be more noticeable early next year. After two years of simple Colonial fixtures, one manufacturer explained, trade leaders believe more elaborate designs and patterns are due for a popular revival. The new styles shown so far, however, are confined to metal base floor lamps and show only slight variations from ithe popular theme. oe Holiday Buying Being Deferred. Except for a slight increase in the recent orders placed for toys, there has been but little increase in buying for the coming Christmas holiday season. The poor retail demand has tended to defer the commitments of retailers in merchandise for later selling. Eastern manufacturers expect a change jin this situation within the next two ito three weeks, as many retailers plan an early start on showings of holiday goods and the advance of the season will compel order placing. Some retailers, it was thought out, are trying to develop early consumer buying now of staple utility items as gifts. They form part of current retail stocks. ——_+-+~ Curtain Yardage Sales Increased. Emphasis placed on low-end curtain goods in the month just over caused a shift in consumer buying from medium to cheaper curtains. Although the yardage volume sold was 20 to 25 per cent. above that of September, 1930, more than 75 per cent. of the goods moved was in the retail manges of 79 cents 'to $1. Only 20 per cent. of the month’s business was done on $1 to $2 curtains, while 5 per cent. went for those in the higher retail brackets. Pastel shades still lead all others in the color preference of buyers. Eugenie Modes Make Hair Nets A Necessity! “Duco belle HUMAN HAIR NETS SALES ARE BOOMING These hair nets have a quality reputation extending back a third of a century! Speedy delivery from New York, Chicago or Toronto. Sales-making counter display cabinet FREE. Note this new low price— $9.00 a gross PucoBelle WATER WAVE NETS. We also import the famous ONICTHY HAIR NETS Get our quotation on your own brand. NATIONAL GARY CORPORATION Successors to NATIONAL TRADING CO. and THEO. H. GARY CO. 47 East 19th St.. New York. N. Y. 635 South Franklin St., Chicago, Lil. rs ee — ee le AME ARTEL RE, HOTEL DEPARTMENT News and Gossip Concerning Hotel Undertakings. Los Angeles, Oct. 10—‘“Hildy” Hel- denbrand, our Pontiac friend in the Hotel World, hies himself into the dim future and predicts—well, that “ho- tel business will be accompanied back to higher levels by an army of travel- ing salesmen, sent out by producers to re-establish lost contact with their out- lets who will logically set up a demand for hotel accommodations.” Naively, he avoids sa¥ing when. Lives of great men possibly remind him of the danger of predicting ‘this “around the corner” prosperity. Mayor Walker, of New York, through an error, gave a waiter re- cently a $100 bill as a meal tip. It was corrected later by the mayor's re- covery of $90 in change. Some de- mand for psychopathic treatment somewhere—as to whether the mayor or waiter was in error. John McE. Bowman, President of the Bowman Biltmore Hotel Corpora- tion, takes the various hotels to task for “pussy-footing”’ on the prohibition question in the statement: “There is not a man in the hotel business or restaurant business who wishes to see the return of the saloon. We were brought up in our profession to look after the traveler and give him the things he needed, part of which is food and drink, and this we are no longer permitted ito do under the law. It seems to me it would be a wise thing for the hotel men to close their restaurants for the present, or until the Government realizes that we can- not live when half the meal is com- posed of liquid, as at present, and with us not being permitted to supply the liquid. Doctors, lawyers, authors, artists, business men, and the finest women in America have demanded a change in the law and a square deal. Why are the hotel men afraid to de- mand the same thing?” And especially must we acknowledge he is right when it is considered that the legitimate res- tauranteur is compelled ito watch his business drift away to the road houses and night clubs, where under protec- tion of some form, liquors are dispens- ed without stint. In Los Angeles and Hollywood are scores of institutions where liquors are dispensed and yet the legitimate operator is compelled to suffer the loss of this class of trade because he refuses to transact business with the gangster. Another “commission.” This ‘time it is composed of bankers. Now it re- mains to be seen whether tthe big fel- lows will be laid out in the furrows with the “relieved” farmers, or gather up what little loose change there is left. Carl M. Snyder, managing director of the -Book-Cadillac, Detroit, has opened his new Venetian Room, or rather an older dining room with a new policy of offering luncheon and dinner dancing. A Jarge dance floor has been laid in ithe center of the room and ithe tables have been arranged around it in cabaret style. By this new arrangement 300 guests can ‘be com- fortably entertained at ome time. Plans are arranged for the improve- ment of the Highland Park Hotel, at Grand Haven, by ithe addition of a sun porch and other changes, which will be completed this winter. William H. Shire, for years connect- ed with Chicago hotels and other kindred institutions, is now manager of the Athelsan Club, Battle Creek. The Greater Detroit Hotel Associa- tion, which is accorded the credit of being the strongest organization of its kind in the entire country, had a sort of celebration the other nighit on the MICHIGAN TRADESMAN occasion -of ithe completion of a new financing set-up, by the Detroit Com- mittee on City Finances, whereby the taxpayers will be saved many millions of dollars each year. Max V. Mac- Kinnon, manager of Hotel Wardell, and president of the hotel organization, delivered an address covering the situation in an outstanding manner. The hotel men of Detroit, who repre- sent the second largest investment in the commercial line, have had very much to do with the changed financial condition, which looked pretty com- plicated a few months ago, but they do not propose ‘to go to sleep and al- low the weeds to grow in their garden any more. Up to a very recent period the hotels of Detroit were contributing 17 per cent, of their gross room sales for local taxes, which was prohibitive and leading to bankruptcy. A lot of folks think lightly of tangible results from hotel organization, but the time has arrived when “eternal vigilance” is becoming a watch-word—a departure which has revolutionized almost every other line of business in all parts of the country, and membership in tthe accepted associations in this line, should be seriously considered. Out in California a ride in the suburbs in any direction seems like a panorama of “for rent” signs, tacked on buildings which formerly used to be known as wayside restaurants—con- clusive evidence of the fact that the catering business is not what it appears to tthe outsider. Many people get the notion ‘that if somebody praises their coffee or tells them that their pie ‘has the “ mother” standard backed to the wall they are especially adapted to public catering and, without investigat- ing to find out whether they really have any business acumen coupled to their capabilities as cooks, ‘they fling their banners to the gentle zephyrs and prepare for the parachute drop. Operating any catering establishment, whether it be a wayside inn or the din- ing room in a hotel, may be easily converted into an instrument of de- struction, if the operator, for example, does not know how to purchase his supplies. The plain facts are that sell- ing food is just the same kind of a transaction as merchandising in other wares. To be sure, in order to create a demand for your output it must be appetizing and palatable, and the ser- vice must be adequate, but one might just as well not attempt to attract trade is he is going to operate at a loss. California is not so different from Michigan, and the times are not radi- cally changing. In my Michigan papers I read of the rise and fall of catering establishments, with many of which J am quite familiar with condi- tions, There are many which seeming- ly prospered for a while, but which later on incurred familiarity with the sheriff, all for the reason that they “didn’t know ’twas loaded.” I have no desire to create the impression that there is no money to be made in the catering ‘business. Lots of people are doing just as well in this as others are in the banking business, but in such cases they know exactly what they are doing—know just what raw materials and their preparation count in the final appraisement when ‘handed out ‘to the customers. But in most cases they are business men and sentiment sways them not. Among my acquaintances here are two brothers, well known in the hotel world as extensive operators, who conduct one of tthe larger hotels and feed countless thousands daily. They specialize on a half-dollar dinner and it is a good one. They also make money on this feature. One of the brothers is always ito be found in the hotel lobby glad-handing its patrons. The other is never in evidence. He attends to the business of ithe institu- tion and he certainly knows what is happening. Naturally the business has grown to such wonderful proportions that the actual requisitioning is left to CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. €AFETERIA IN CONNECTION October 14, 1931 New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -t- Sandwich Shop NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. European $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -% 400 Baths RATES $2.50 and up per day. Muskegon ete Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mor. Michigan HOTEL... DETROITER ROOMS 75O BATHS FREE GARAGE UNDER KNOTT MANAGEMENT Columbia Hotel KALAMAZOO Good Place To Tie To SINGLE ROOMS Ane PRIVATE BATH Vane NO HIGHER Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mgr. HOTEL CHIPPEWA MANISTEE, MICH. Universally conceded to be one of the best hotels in Michigan. Good rooms, comfortable beds. ex- cellent food, fine cooking, perfect service. Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HENRY M. NELSON, Manager “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. FOUR FLAGS HOTEL In the Picturesque St. Joseph Valley. Seventy-eight rooms. Con- ducted on the high standard es- tablished and always maintained by Charles Renner, landlord. October 14, 1931 MICHIGAN TRADESMAN 17 the steward, but the contracts are made by the ‘higher-ups. ‘Such as are familiar with the operations of this particular institution will tell you its food costs are five per cent. lower than those of its principal competitors. This in itself means a handsome profit on what they do. Last year when I was visiting in Michigan, I took occasion to interview a lot of operators of so- called “wayside” restaurants. Some of them were making money or in a fair way to do so. They had a well con- ceived idea of just what they were doing and what their service was cost- ing. Others were in a daze. One op- erator itold me he was not doing so much business, ‘but 'he was “raising his own chickens and vegetables, conse- quently ‘they were costing him nothing, And yet he was not shielded by the walls of an asylum. A delightful letter of acknowledge- ment for recent statements made by the writer concerning one Preston D. Norton, general manager of Hotel Norton, Detroit and the Norton-Pal- mer, at Windsor, Canada, conveys the information that both of these proper- ties, notwithstanding the Nation-wide business depression, are making a satis- factory showing and which pleases me much, They ought to, for they are certainly manned by two of the best hoteliers I know of, Charles W. and P. D., who long ago established a repu- tation for hospitality—an element sore- ly lacking in too many of the larger institutions—and continue building on this foundation. The Milner Hotel Co., operators of a group of hotels in Detroit, have taken on the Jefferson Hotel, Toledo. They now operate the Pennsylvania, Tracy, Wilson and Sherman hotels in Detroit, and the Pennsylvania, at Flint. In the official roster of the magnifi- cent new Waldorf-Astoria, in New York, I am pleased to discover that an old friend, George W. Lindholm, has been appointed assistant manager. Mr. Lindholm is very well known in Michigan, having been assistant man- ager of the Book-Cadillac, Detroit, un- der the Roy Carruthers regime. After- wards he was interested in hotel work in Arizona, Yesterday I attended an Indian pow- wow, entitled “The Pipe of Peace,” a pageant presented at the ‘Southern California friendly Indian fiesta, at the stock farm of W. K. Kellogg, the Battle Creek cereal king, held at Pomona. More than 500 “peaceful” red men were in attendance. The af- fair was given under the auspices of the Pomona organization and attract- ed delegates from Santa Barbara to San Diego. With Indians from the Sherman Institute, Riverdale, an In- dian school, a thrilling setting was provided for the various entertainment features. The program included In- dian games and exercises, a display of Indian craft, a parade of the Kellogg Arabian ‘horses, varied with commun- ity singing. The Fred Harvey system, which op- erates all the eating houses, along its line as well as the dining cars on the Santa Fe Railway, has installed girl guides to preside over their various in- formation bureaus. At Santa Fe they are particularly in evidence. They are all university graduates. Most of them are daughters of pioneer families and they are absolutely letter perfect on the history and topography of their par- ticular regions. Before they are placed on the payroll they go through a year of probation, They are required to master 50,000 specific questions. They are walking encyclopedias on arche- ology, history, folk lore, mining opera- tions and botany. They are one of the varied attractions of the Harvey idea, which is absolutely without successful competition in this old world of ours. Every little while I issue a warning to those Easterners who-come to Cali- fornia in ramshackle flivvers, without money, and usually without friends out here who are in a position to entertain them. California’s unemployed labor problem is directly chargeable to this element. In fact there would be no labor problem in Los Angeles without them. County officials here have is- sued a statement which is of peculiar interest: “We have just completed a survey of the local unemployment _ situation which shows that 74 per cent. of those who migrate here from the East, seek- ing work, have been attracted by news of large construction programs in this area, including Boulder Dam, or by in- vitation of impecunious relatives here.” There are absolutely no jobs to be secured. Many have come to me and begged for assistance in securing posi- tions which are not to be had. Now the charitable organizations announce that under no circumstances will they provide positions for anyone who has not resided in Southern California for at least one year. Television ‘is sure to follow the radio, and it was my pleasure one day last week, to meet up with James W. Gar- side, secretary of the American Tele- vision Laboratories, Ltd., Hollywood, who granted me the open sesame of the institution, which, in the near future, will be the subject of a sketch in the Tradesman, one which ought to inter- est every reader thereof. Mr. Garside, was a former Kalamazoo financial op- erator, now in charge of the television project, which is under the general mechanical direction of Dr. DeForest, prominent for the past quarter century in wireless telegraphy. Also, I might say that Roy Watkins, who represented Sprague, Warner & Co., in Michigan for years, and used to disburse his expense money cheer- fully with me when I was in the hotel business at Pentwater, is enjoying the sunshine and roses of Southern Cali- fornia, permanently, with his delight- ful family, in beautiful surroundings in Beverly Hills. He will come in for a going-over soon, In a letter from one of the commer- cial old guard, he speaks very interest- edly and kindly of Henry Nelson—he of Hotel Chippewa, Manistee—and his delightful helpmate, Margaret, and the junior Nelsons, a subject always near to my heart, for these wonderful folks have on many occasions made me fully realize that life ds really worth the living. I will always remember the time when [I first met them, years ago, and there has.never been a moment’s lapse in our friendship since. Henry invited me to come up and pay him a visit, when he first took over the man- agement of the Chippewa, an event which [ enjoyed hugely, and I can truthfully say that I was initiated into the Nelson “clan,” which included Perry Dowling and a lot of other good fellows, who had put up with my own brand of so-called hospitality for some time previous. At the conclusion of my visit ‘Henry naively asked me to tell him “how to operate the Chippe- wa,’ which was so far-fetched that I then and there straightway informed him that any knowledge of hotel opera- tion which I could impart to him was superfluous, but to just keep on going the way he was headed and that he needn’t take any correspondence course. I think I did tell him not to let his friends “spoil”? him. They probably did try to put over many things on this good natured individual, but he is still operating one of the best hotels in the Wolverine State, and his stockholders like him. A friend once told me that rather than be a Rocke- feller, he would prefer to be so fixed that every time he put his hand into his pocket he could find a $10 bill awaiting his grasp. Rather than feast with King George in Windsor Castle, I would prefer to spread my limbs un- der the mahogany of Hotel Chippewa and know that Henry Nelson was keeping tab on me. I understand “Uncle Louie” ‘Winter- nitz is journeying Californiaward. I also have a “bite” from Dr. Blumen- thal, suggesting that he may also come out here for the winter at least. Which, in reality, means that two more names will ‘be added to the “native sons” roster. ° Frank S. Verbeck. ——_>+> Has No Standing in Court. The Cedar Rapids Finance and Thrift Co. has sued Mrs. Sarah J. Perry, general dealer at Keego Har- bor, to enforce the payment of notes alleged to have been purchased from the Boerner Fry Co., of Cedar Rapids. The Boerner Fry Co, has discontinued business. This concern never filed papers with the Secretary of State of Michigan so any transactions it may have undertaken in fraudulent. It has no standing what- ever in any Michigan court. The fol- lowing letter to Mrs. Perry’s attorney is self-explanatory: Grand Rapids, Oct. 13—Replying to your letter of October 12, I beg leave to state that I see no reason why you should not have the case thrown out of court, because the order was ob- tained under false pretenses. We have a State law, as you know, which pro- vides that no foreign corporation shall solicit business in ‘Michigan unless it has filed papers with the Secretary of State. I sent your client letter from the Secretary of State, stating that this had never been done, consequently the transaction was null and void. It is immaterial under the circumstances whether the sale of the notes to a third party was genuine or fraudulent, be- cause the notes themselves were based on fraud, and consequently their pay- ment cannot be enforced under the laws of Michigan, I presume the justice of the peace will insist upon having an_ affidavit from the Secretary of State instead of taking cognizance of the letter I sent your chent. If I was handling the case I would insist upon having a deposition from the Secretary of State because that, I think, would show your opponent the utter baselessness of his client’s claim, This situation is not new to me. I have been giving assistance to my sub- scribers along these lines for forty- eight years and [ have never yet failed to be thelpful in extricating them from unfortunate positions they have walk- ed into unthinkingly, as your client evidently did. The thing I deplore is that they sign on the dotted line first and then write me afterward, instead of writing me first, as [ think they should do. Any information [ can furnish you, in addition to what I have given you in this letter is, of course, yours for the asking, E. A. Stowe. Michigan are —_+~++___ Big Business Determined To Rule or Ruin. The president of a bank which was recently forced to close its doors writes the Tradesman as follows: “Our bank was closed only after serious consideration of the whole banking situation. We could have kept the bank open for some weeks, by continued borrowing, but we could see no prospect of repaying. This lo- cality has ‘had three ‘bad years in suc- cession. This, together with low prices, has placed our farmers in bad condition. This has placed all of our county banks in a strained position, I trust no more banks may close, but I cannot see any hope for many of them. “The country banks, like the inde- pendent merchant, are on the toboggan slide. Big business is determined to rule or ruin. For the past two or three years a campaign of propaganda has been carried on in the Saturday Eve- ning Post and other magazines against unit banking. It is apparent that the plan is for branch banks throughout the Nation, with headquarters in New York, “There is no question but what our economic difficulties are man-made. Too much selfishness and greed. We must repeal many special privilege laws. We must undertake a revival of the conscience and place more human- itarianism in business. “Having been a majority stockhold- er in the bank, [I take a heavy loss, but [ am determined to guard my health and continue the ‘good fight.’ If suffi- cient time is allowed for liquidation, the assets should pay depositors in full.” ———_+ + + Seasonal Gain in Home Wares. An active demand for kitchen uten- sils for early November delivery de- veloped in the home-wares market last week as buyers shopped for Thanks- giving requirements. The bulk of de- mand is for goods to retail at $1, al- though purchases of merchandise in price ranges up to $5 have been better than was expected. Double boilers, all types of saucepans, carving sets, crockery mixing bowls and kitchen sets have been active. A slight pick-up at- tributed to purchasing for Thanks- giving thas also ‘been noted in sterling and silver-plated flatware. ——_-~-___ Development of new labels for the tins in which products of the canning industry are sold is regarded by food authorities as one of ithe pressing problems of that branch of the indus- try. Executives explained that they hope to overcome some of the increas- ed competition now being met from products, goods preserved through cooling processes and from foodstuffs put up in transparent pack- ages through label charges. fresh NEW Decorating and Management Facing FAMOUS Grand Circus Park. Oyster Bar. 800 Rooms - - - 800 Baths Rates from $2 HOTEL TULLER HAROLD A. SAGE, Mgr. In Kalamazoo It’s the PARK-AMERICAN Charles Renner, Manager W. D. Sanders, Asst Mer. 18 DRUGS Michigan Board of Pharmacy. President—Orville Hoxie, Grand Rapids. Vice-Pres.—Clare F. Allen, Wyandotte. Director—Garfield M. Benedict, San- dusky. : Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August ex- amination at Ironwood, and the March and November examinations at Grand Rapids. a eee iti ea eee ae Michigan State Pharmaceutical Association. President—J. C. Dykema, Grand Rapids. First Vice-President—F. H. Taft, Lan- sing. Epoond Vice-President—Duncan Wea- ver, Fennville. Secretary—R. A. Turrell, Croswell. Treasurer—Clarence Jennings, Law- We Should Include Vitamins in Our Daily Diet? The question of what one should or should not eat is a constant topic of present day conversation. This is noth- ing new as the question of what to eat has occupied the attention of each generation since the time mar. had a sufficient number of articles of food so that he was able to make a choice or selection. In recent years nutrition studies have occupied the attention of many investigators and it’s safe to say that more money is being invested in nutrition studies. than in any other sin- gle subject of research. 3ack in the latter part of last cen- tury it was generally accepted that an adequate diet should contain a proper quantity and proportion of certain groups of food constituents. These four groups were called—proteins, iats, carbohydrates, and mineral matter. Each performed its special function in nourishing the body. It was recogniz- ed that (1) in order to build tissue the protein portion of the diet should be adequate both as to quantity and qual- ity; that the diet should contain (2) sufficient fat, and (3) sufficient carbo- hydrates, i.e., sugars and starches to provide enough energy to meet the re- quirements for maintaining body tem- perature and to provide energy for voluntary and involuntary muscular movements; and (4) that the diet should supply all the mineral elements necessary for bone development and other body activities. This theory seemed to fully explain dietary requirements. But when investi- gators attempted to conduct experi- ments with animals by feeding them a diet prepared from purified food ma- terials, it was found that the animals would not grow. However, the addi- tion of a small amount of milk to such a purified diet enabled the animals to resume growth. This observation by Hopkins, and by Osborne and Mendel and a similar observation by Eijkmann that the husk of rice protected birds against a form of avian paralysis start- ed an entirely new line of research which has occupied the attention of scores of expert investigators. What has been the result? Just this —the theories concerning dietary re- quirements have been revolutionized. Here we find the origin of the so-called vitamin theory. The findings of thou- sands of vitamin investigations have established beyond a doubt that vita- mins are an essential part of the daily diet if one is to retain good health MICHIGAN TRADESMAN for any considerable period of time. So it is now generally agreed that an adequate diet shall contain five groups of food materials (1) proteins, )2() fats, (3) carbohydrates, (4) mineral matter, and (5) vitamins. What is the function of this new group, “vitamins,” which has been add- ed to the recognized necessary consti- tuents of an adequate diet? If we were to believe all the claims which have been made by quacks and faddists con- cerning the results to be obtained from the use of this or that vitamin-contain- ing substance, we would look upon vi- tamins as being endowed with sote magical power for protecting mankind against practically every human ail- ment and for endowing us with so much vigor, beauty, and endurance that Ponce de Leon’s mythical “Fountain of Youth” pales into insignificance by comparison, Nevertheless, it has been established beyond doubt that vitamins do play an However, their role is quite different from that of the proteins, fats, carbohydrates, and mineral matter. These constituents are used by the body as building materials whereas the vitamins, which are pres- ent in the diet in only infinitesimal amounts serve as activators, catalysts, or workmen that insure the proper utilization of the building materials of the diet. essential role in nutrition. The relationship between vitamins and other constituents of the adequate diet may be compared to the relation- ship between the building materials and the workmen employed in building a house or similar structure. In fact, the building of a house and the building of the human or animal body is quite sim- ilar in many respects. When building a house one obviously needs stones, bricks, lumber, cement, hardware, glass, and many other materials. Most im- portant of all—it is necessary to have workmen. Similarly in building the human or animal body it is necessary to have various food constituents such as proteins, fats, carbohydrates, and mineral matter—and last but not least, workmen or vitamins are needed. With plenty of building materials available and the workmen on a strike, no house is built. Also with plenty of food con- stituents and no vitamins at hand, little progress is made in the growth and development of the human body. Ef- ficient building operations require that workmen be specialists. That is why we have masons, carpenters, elec- tricians, and interior decorators. In other words, one does not expect the electrician to do a mason’s work in lay- ing a cellar wall. Likewise, the various vitamins perform special functions. These are: Vitamin A —antiophthalmic vitamin —protects against a particular type of eye trouble and is essential for body growth. The antiophthalmic and growth promoting functions have been attributed to vitamin A for a relatively long ‘time. It is now believed that vitamin A is also of particular value for increasing the body’s resistance to various types of infections, and that a deficiency of vitamin A may cause a disturbance of reproductive functions and a degeneration of nerve tissue. Vitamin B—antineuritic vitamin — must be continually present in the diet if one is to avoid various types of neu- rotic conditions. Vitamin B prevents or cures a special neuritic condition known as “beri-beri’ in humans and “polyneuritis” in chickens. During re- cent years the substance originally known as vitamin B has been separated into two vitamins designated vitamin B and vitamin G. Vitamin C—antiscorbutic vitamin— prevents scurvy or cures it if it is not too far advanced. When vitamin C is inadequate in amount or absent from the diet, scurvy results. Fortunately, however, vitamin C is very widely dis- tributed in common food stuffs. Vitamin D—antirachitic vitamin—is essential for stimulating and regulating mineral metabolism, particularly calcium and phosphorus. Since the growth of the skeleton and teeth is dependent on proper metabolism of calcium and phos- phorus, vitamin D is essential for the proper growth of children and young animals. Vitamin E—antisterility vitamin—is necessary for normal reproduction. When this vitamin is inadequate or lacking, conception may not take place. More frequently, however, pregnancy is inaugurated but the foetus dies some- time before the normal term. The ex- tent to which the lack of vitamin E may be responsible for premature hu- man birth is a question which merits careful attention. Also it requires very little imagination to appreciate the eco- nomic importance of normal reproduc- tion in the live stock industry. The principal dietary sources of the various vitamins are: vitamin A—cod liver oil, butter, egg yolk, milk, and glandular organs such as liver; vitamin B—whole grain cereals, milk, legumes, vegetables, and egg yolk; vitamin C— orange juice, lemon juice, tomatoes, sprouted grains, and green leafy veg- etables; vitamin D—cod liver oil, egg yolk, and whole milk; vitamin E—let- tuce, whole grain cereals, milk and green vegetables. When the diet of children Jacks or contains an inadequate amount of vita- mins, scurvy, rickets, faulty dentition, and a lowered resistance against colds and similar infections results. These types of malnutrition may jeopardize one’s health throughout life. Sherman and Buritis, after an extended investi- gation, concluded that not only is the lack of vitamin A a factor in the de- velopment of certain types of infec- tions, but that the possibility of adol- escent boys and girls developing tuber- culosis is greatly influenced by the vitamin content of their diet during the first three years of life. Mellanby has shown that vitamin D is essential for developing normal teeth, and vitamin A is essential for producing normal tis- sues surrounding the teeth. If these tissues are allowed to develop ab- normally it is difficult to prevent pyor- rhea but if the diet during early life produces perfect development of both hard and soft dental tissues, these tis- sues are very resistant to disease in later years. October 14, 1931 Obviously every parent is desirous of giving the child maximum chances for success in life. Consequently par- ents are beginning to realize that it is dangerous to leave vitamin intake to chance. If the knowledge already at hand concerning vitamins was effective- ly applied rickets with all its. subse- quent health handicaps, deformities of bones, and faulty development of the teeth could be entirely avoided. In adult life success in the social or business world is in no small measure influenced by physical which is merely a reflection of one’s state of health and that in turn is large- ly dependent on the nature and quality If one lives continuously appearance of one’s diet. on a diet lacking in vitamins, scurvy, beri beri, pellagra, neuritic conditions, colds, and similar infections and dis- turbed reproductive functions are likely So you see, it is not difficult to appreciate the importance of an ade- quate supply of vitamins in our daily diet and to appreciate the profound physical disturbances which may occur tO ‘OCCUL. as the direct result of eating foods that are deficient or lacking in vitamins. However, important as vitamins are to each individual's health and well-being, it should be clearly remembered that vitamins constitute merely one group of the food materials essential for an adequate diet. Without proper kind and proportion of building materials, growth and well-being cannot be long maintained. The vitamins are the workmen of the diet—obviously they are an indispensable portion of the diet. If the daily diet is well supplied for really clean hands BROOKSIDE BRAND Whisk Brooms Strong and serviceable. Finished with large nickeled cap and heavy ring. Manufactured by Amsterdam Broom Co. 41-55 Brookside Ave. Amsterdam, N. Y. All Styles and Prices @) m) October 14, 1931 MICHIGAN TRADESMAN 19 with vitamins in addition to the other essential dietary constituents the child or adult should possess continued good health and have an abundance of en- thusiasm, energy, and endurance for a normal active life. Arthur D. Holmes. ++ Items From the Cloverland of Michi- gan. Sault Ste. Marie, Oct. 13—Now that the fairs are over for this year and the prospect that Chippewa county will not get any fair appropriation from the supervisors for the next few years, providing the depression hangs on that long, there is some talk about converting the fair ground into an athletic ‘field, which is so badly needed by our high school.’ This would be a move in the right direction, as Clover- land park has a beautiful setting. There is a splendid field, with a grandstand already erected directly opposite the splendid field which could be made in- to an ideal football gridiron. There is a track for running events, with a fence all around the place which would make possible the collection of an ad- mission fee at the gate. Should it be decided to hold the fair again, it would not interfere with the athletics. This will be an opportunity to make lemon- ade out of our lemon. Gust White has opened a store in the ‘building formerly occupied by Elias Hanna on East Portage avenue. Mr. White will conduct a confection- ery store with tobacco and cigars and shelf groceries. The store of Wilford Brown, at Cur- tis, was totally destroyed ‘by fire last week. His dance hall pavilion next door was also destroyed, One indispensable method of attain- ing long life lies in being successful in dodging motor cars. Capt. A. Roberts, the well-known re- tired traveling soap salesman, residing at his summer cottage at Mackinaw City, was a visitor here last week, call- ing on friends. He was accompanied by ‘this wife. Capt. expects to spend the winter in Florida again. An expansion programme to serve the major portion of Eastern Upper Peninsula and involving the expendi- ture of $700,000 was announced last week by the ‘Sault Electric Co., a sub- sidiary of the American States Public Service Co, The program includes the acquisition of electric power and light properties at Mackinac Island, electric properties at ‘St. Ignace and a joint in- terest in the ‘Manistique Light and Power Co., at Manistique. It also in- cludes virtually doubling the capacity of the company hydro electric power plant here and the construction of ap- proximately 140 miles of 66,000 volt transmission lines from the Sault to St. Ignace and Manistique, Taffy Able, giant defense ace of the Chicago Blackhawks, residing there, re- ceived orders last week to report at Pittsburg Oct. 15 for the beginning of a month’s practice for the opening of the hockey season Nov. 15. Anthony -Molonaro and Steve Priolo, two Sault men, are opening a new bot- thng works known as the Northern Shore Bottling Works, at 505 Division street. All of the latest and most mod- eri cauipment has been installed and the machinery is to ibe started next Saturday. The company will produce Orange Kist and other fiavored bev-~ erages, ; Henry Pontbriand, of Goetzville, has opened a new grocery and confection- ery store. He will also conduct a gas and oil station in connection. This will give Goetzville another good store. Sid O’Laughlan, formerly of Bay City, has moved to DeTour and opened a lunch room, which will be known as 3ud's Place. ‘Sid needs no introduc- tion to the DeTourites, having lived at DeTour several years ago. As DeTour has no hotel there since the fire sev- eral years ago, which destroyed its fine hotel, the new lunch room will be just what the town needs. One of the luxuries is a deep coat of tan. In the old days a fellow who was deeply sun-burned was just a “hick.’ William G. Tapert. —_+ + +___ Sales Drop Worries Pewter Trade. Selling agents for pewter hollow ware have been watching developments in retail stores during tthe last two weeks with considerable concern. Al- though retailers are featuring pewter in counter displays and advertisements, normal re-ordering from wholesale sources has not developed. Oakes St. in and look it over. one price to all. GrandjRapids HOLIDAY GOODS Our 1931 line now on display in Grand Rapids — in our own building 38-44 The display is the best ever—and prices are down—and the goods are right. Come This is your invitation —everything marked in plain figures— Hazeltine & Perkins Drug Co. Michigan Manistee WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acids Boric (Powd.)-. 10 @ 20 Boric (Xtal) -- 10 @ 20 CarbolHec —._----- 38 @ 44 Gime 40 @ 55 Muriatic —------ 3%@ 8 Niirie ..._____- 9 @ 15 Oxagite. 2 15 @ 2 Sulphuric ------ 8%@ _8 Wartarie — 388 @ 52 Ammonia Water, 26 deg... 07 @ 18 Water, 18 deg... 06 @ 15 Water. 14 deg.-. 5%@ 13 Carbonate ------ 20 @ 25 Chloride (Gran.) 08 @ 18 Balsams Copaiba 1 00@1 25 Fir (Canada) -- 2 75@3 00 Fir (Oregon) -- 65@1 00 Pert 2 50@2 75 Tolu ... 5. 2 00@2 25 Barks Cassia (ordinary). 25@ 30 Crussia (Saigon) -- 40@ 60 Sassafras (pw. 50c) @ 40 Soan Cut (powd.) A S06 15@ 25 @Cubeh —. 75 Wish 2. 25 Juniper 20 Prickly Ash ------ @ 50 Extracts Licorice ~..__------ 60@ 1 Licorice, powd. -. 60@ 70 Flowers Arnica, = 75@ 80 Chamomile Ged.) 35@ 45 Chamomile Rom. @ 9 Gums Acacia. Ist —_-_ @ 50 Acacia, 2nd —_.. @ 45 Acacia, Sorts ---. 20@ 30 Acacia,, Powdered 22@ 35 Aloes (Barb Pow) 39@ 409 Aloes (Cape Pow.) 25@ 35 Aloes (Soc. Pow.) aa 80 Asafoetida ------ 60 POW. 6 75 Camphor .—._.._. 87@ 95 Guaiwe 2 @ 60 Guaiac, pow’d --- @ 70 Kimo ....... @1 25 Kino, powdered__ @1 20 Myreh .........- @1 15 Myrrh, powdered @1 25 Opium, powd. 21 00@21 50 Opium, gran. 21 00@21 50 Shellac, Orange 40@ 560 Sheliac, White 55@ 70 Tragacanth, pow. 1 25@1 50 Tragacanth ~-.. 1 75@2 25 Turpentine -_-_. @ 2 Insecticides Arsenic —_.._ 7@ 20 Blue Vitriol, bbl. @ 06 Blue Vitriol, less 07@ 15 Bordea. Mix Dry 10%@ 21 Hellebore, White powdered Insect Powder__ Lead Arsenate, Po. 11 @2 Lime and Sulphur Rey 2 09@ 23 Paris Green --.. 25@ 45 Leaves Buchu ....... @ 60 Buchu, powdered @ 60 Sage, Bulk __-__. 25@ 30 Sage, % loose -_ @ 40 Sage, powdered_. @ 35 Senna, Alex. --.. 50@ 75 Senna, Tinn. pow. 30@ 35 Uva Ursi _______ 20@ 2% Oils —_ Bitter, hue: 2 7 50@7 75 Mae Bitter, artificial _.__._ 3 00@3 25 Almonds. Sweet. true 22. 1 50@1 80 Almonds, Sweet, imitation --.. 1 00@1 25 Amber, crude -. 75@1 00 Amber, rectified 1 50@1 75 Anise 2.202] 1 50@1 75 Bergamont -... 6 00@6 25 Cajeput —..._ 1 50@1 75 O@gasia 2 3 00@3 25 Castor 1 40@1 60 Cedar Leaf ----. 2 ™@2 25 Citronella ------ 5@1 20 Cloves ...... 3 00@3 25 Cocoanut -----. 22%@ 35 Cod Liver ------ 1 40@2 00 Croton ._..--_. 8 00@8 25 Cotton Seed ____ 1 25@1 Cupens —.. 5 00@5 Higeron 2... .. 4 00@4 Eucalyptus ----- 1 00@1 Hemlock. pure_. 2 00@2 Juniper Berries. 4 00@4 Juniper Wood - 1 50@1 Lard, extra .... 1 layd, No. } _:.. I Lavender Flow_. 6 00@6 Lavender Gar’n_ 1 25@1 HepiOr 2 00@2 Linseed, boiled, bbl. @ Linseed, raw, bbl. @ Linseed, bld., less 72@ Linseed, raw, less 69@ Mustard, artifil. os. @ Neatsfoot —--__._ 1 25@1 Olive. pure -_.. 8 00@5 Olive, Malaga, yellow 2 50@3 Olive, Malaga, ereen 2 85@3 Orange, Sweet 6 00@6 Origanum, pure_ @2 Origanum, com‘! 1 00@1 Pennyroyal -... 3 25@3 Peppermint -... 4 50@4 Rose, pure ____ 13 50@14 Rosemary _— 1 60@1 Sanaerenne. © ee 12 50@12 Sassafras, true 2 00@2 Sassafras. arti'l 75@1 Spearmint _..___ 4 (0@4 2 SGU 1 25@1 & Laey 2 6 00@6 tar USF | 65@ Turpentine, bbl. _. @ Turpentine, less 53@ Wintergreen, eee 6 00@6 Wintergreen, sweet birch -- 3 00@3 Wintergreen, art 75@1 Worm Seed ____ 6 00@6 Wormwood _. 10 00@10 Potassium Bicarbonate icarbonate _____ 35@ Bichromate —_____ 15@ Bromide 69@ Bromide .... 54@ Chlorate, gran'd_ 21@ Chlorate, powd 16@ Gr Miae 17@ Cyanide _______. 22@ logigg (22 4 34@4 Permanganate __ 22%@ Prussiate, yellow 35@ Prussiate, red _. 70@ Sulphate _.- 35@ Roots fe Gentian powd. 20@ Ginger, African, powdered ______ 20@ Ginger, Jamaica. 40@ Ginger, Jamaica, Powdered __.__ 5@ Goldenseal, pow. 3 00@3 Ipecac, powd. __ 3 00@3 Eicorica 35@ Licorice, powd.__ 15@ Orris, powdered_ 35@ Poke, Powdered 25@ Rhubarb, powd. __ @1 Rosinwood, powd. @ Sarsaparilla, Hond. ground ....... @1 Sarsaparilla, Mexic. @ Squie 2 35@ powdered 70@ Squills, Tumeric, powd.._. 15@ Valerian, powd. _. @ Seeds Aviieg oo @ Anise,. powered @ Diva, 36 (2 13@ Caray 10@ Caraway, Po. ge" 25@ Cardamon .....__ 25@2 Carnaeer pow. “30 15@ a i ee a 15@ Fennell a 20@ he %@ Flax, ground _ 6%@ Foenugreek, pwd. 15@ Bem 2 8@ Lobelia, powd. __.. @1 Mustard, yellow 10@ Musard, black... 20@ Ronny 2. 15@ Gunes 2 00@2 Sapadiiiq ..... 45@ Sunflower -_..... 12@ Worm, American 25@ 50 25 25 25 25 25 78 65 40 25 50 25 65 62 80 30 35 00 00 25 30 Worm, Lavant — 5 00@5 75 Tinctures Aconite _........... @1 Aen @1 Asafoetida _ __.. @2 MVONe 2 @1 Belladonna _______ @1 Hesse - @2 Benzoin Comp’d. @2 40 Buchw 0... @2 16 Cantharides -... @2 52 Capsicum @2 28 Catechu @1 44 Cinchona .......... @2 16 Colchicum -..... @1 80 Culhete @2 76 Thiegttalle ......... @2 04 Gentian @1 35 Gusige .. @2 28 Guaiaec, Ammon... @2 04 loging... @1 25 Iodine, Colorless_ @1 50 lon, Cla, @1 56 Ming @1 44 Myrrh @2 52 Nux Vomica —.. @1 80 Opium @5 40 Opium, Camp. -_- @1 Opium, Deodorz’d @5 40 Rhubarb @1 Paints Lead, red dry -_ 13% @13% Lead, white dry 13%@13% Lead, white oil nee Ochre, yellow bbl. @ 2% Ochre. yellow less 3@ 6 Red Venet’n Am. 3%@ 7 Red Venet’n Eng. 4@ 8 Putty 5@ 8 Whiting, bbl. ___ @ 4% Whitteg .... 5%@10 Rogers Prep. _. 2 45@2 65 Msceillaneous Acetanalid ...... 57@ 76 AMM (2. 06@ 12 Alum, tee and SrOUnG nu. © 16 Bismuth, Subni- ° Wate... 2 12@2 40 Borax xtal or powdered _.____ 06 13 Cantharides, po. 1 25@1 60 Calne! .. 2 40@2 70 Capsicum, pow’d 42@ 65 Carmine | 8 00@9 vv Cassia Buds -... 35@ 45 Cloves 35@ 45 Chalk Prepared_. 14@ 16 Uhiloroform ..._.. 47@ 54 Choral Hydrate 1 20@1 60 Cocaine .... 12 85@13 85 Cocoa Butter _._.. 40@ 90 Corks, list, less 30710 to 40-10% Copperas ...._.__ 3%@ 10 Copperas, Powd. 4@ lv Corrosive Sublm 1 75@2 00 Cream Tartar _.._. 28@ 42 Cultle bone —__ 40@ bu Dextrine _....... 6%@ 15 Dover's Powder 4 0U@4 50 Kmery, All Nos. 10@ 15 Kmery, Powdered @ 15 Epsom Salts, bbls. @03% Epsom Salts, less 3%@ 10 Lrgot. powdered __ @4 00 Flake, White _.. 15@ 20 Formaldehyde, Ib. 09@ 35 Gelntine —.. 60@ 70 ulassware, less 65% Glassware, full case 60%. Glauber Salts, bbl. ore Glauber Salts less 04@ Glue, Brown -... 20@ 30 Glue, Brown Grd 16@ 22 Glue, White -___ 27%@ 36 Glue, white grd. 25@ 3% Glycerine .... 16@ 35 sone T5@ 9 KOGine 6 45@7 00 lodeform ........ 8 0U@8 30 Lead Acetate _ 17@ 265 Pee @1 50 Mace powdered__ @1 6u Menthol 5 50@6 20 Morphine ___. 13 68@14 33 Nux Vomica -___ @ 2 Nux Vomica, pow. 15@ 26 Pepper, Black, pw. 35@ 45 Pepper, White, po. 55@ 65 Pitch, Burgundy_ 10@ 20 Quassig 15@ 20 (Juinine, 5 oz. cans @ 60 Rochelle Salts _. 22%@ 35 Saccharine ...... 3 oy 76 Salt Peter ...... 11@ 32 Seidlitz Mixture 30@ 40 Soap, green _.. 15@ 30 Soap, mott cast _. @ 2% Soap. white Castile. _ Case @15 00 Soap, white Castile less, per bar ___ - 60 Soda Aah ........ 10 Soda Bicarbonate see 10 Sea. Sal 02%@ 08 Spirits Camphor @1 20 Sulphur, roll @ Sulphur, Subl. THmeringe .. 20@ 26 Tartar Emetic -. 50@ 60 Turpentine, Ven. 60@ 75 Vanilla Ex. pure 1 50@2 00 Venilla Ex. pure 2 25@2 50 Zine Sulphate _. 06@ 11 Webster Cigar Co. Brands Websterettes 5 Cincos 33 Webster Cadillacs __ 75 00 Golden Wedding Panatelias ........ 75 00 Commodore _________ 95 00 20 MICHIGAN TRADESMAN October 14, 1931 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues ADVANCED DECLINED Twine Cheese White Hand Picked Beans Canned Apples . arrest a ROLLED OATS CANNED FISH arsons, x... Purity Brand Clam Ch’der, 10% oz. 1 35 Parsons, 32 0z. -.---- 3 35 Instant Flakes Clam Chowder, , 2. 2 15 Parsons, 18 0z. ------ 4 20 oe : Clams, Steamed. No. 1 3 00 Parsons, 10 oz. ------ 2 70 j “peeoua Clams, Minced, No. % 2 25 Parsons, 6 0z. .---_- 1 80 7} INSTANT | man Finnan Haddie, 10 oz. 3 30 10 Ib. pails, per doz. 9 40 15 Ib. pails, per doz. 12 60 25 Ib. pails, per doz. 19 15 25 lb. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 10 Quaker, 12-38 0z., doz. 2 00 BAKING POWDERS Arctic, 7 02. tumbler 1 35 Royal, 2 oz., doz. ---- 93 Royal, 4 0z., doz. -—- 1 80 Royal, 6 oz. doz. ---- 2 45 Royal, 12 0z., doz. -—- 4 80 Royal, 2% lbs., doz.-- ’ 5 Royal, 5 1bs., KC. 15c size, 12 02 * Cc ° . * 20c size, full lb.-- 7 20 KC. KC. 25¢ size. 25 oz. -- 9 20 KC, 50c size, 50 oz. -- 8 80 KC, 5 lb. size -----—- 6 85 KC, 10 lb. size ------ 6 75 BLEACHER CLEANSER Clorox, 16 oz., 248 -- 3 86 Lizzie, 16 oz., 128 ---- 2 16 BLUING Am. Ball,36-1 0z.,cart. 1 00 Boy Blue, 18s, per CS. 1 35 BEANS and PEAS 100 lb. bag Brown Swedish Beans 9 00 Dry Lima Beans 100 Ib. : a? Beans Red Kdney Beans -- 9 75 Black Eye Beans -- Split Peas, Yellow - 5.60 Split Peas, Green ---- 6.50 Scotch Peas 5 20 BURNERS Queen Ann, No. 1 and 2, doz. ------------- White Flame, No. 1 and 2, doz. BOTTLE CAPS Obl. Lacquor, 1 gross pkg., per gross ------ 15 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 4 1 36 Pep, No. 202 -------- Krumbles. No. 424 --- 2 70 Bran Flakes, No. 624 Bran Flakes, No. 602 Rice Krispies, 6 0z. -- 2 25 Rice Kriapies. 1 0z. -- 1 10 Kaffe Hag, 12 1-lb name co 5 50 All Bran, 16 oz. ----- 2 25 All Bran, 10 oz. ------ 2 70 All Bran, % oz. ---- 2 00 BROOMS Jewell. doz. Standard Parlor, 23 Ib. 7 00 Fancy Parlor, 23 Ib. Ex. Fancy Parlor 25 lb. 8 40 Ex. Fey. Parlor 26 Ib. 9 00 Toy 2 1 75 Whisk, No. 3 -------- 2 26 K Pate | P| One Pun OA, =u Y ee Chest-o-Silver, lge. *3 I) gap) AER | sir | ee PURITY DATS Cia Small, 24s -—------- 1 77% Small, 48s ---------- 3 50 Large, 18s ~--------- 3 25 Regular Flakes Small, 24s —~_--__-___ 1 77% Small, 48s —____-___ 3 50 Large, 18s ~------—-- 3 25 . China, large, 12s -.--3 05 25 *Billed less one free display package in each case. Post Brands. Grape-Nuts, 24s ------ 3 80 Grape-Nuts, 100s ---- 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Post Toasties. 368 -- 2 85 Post Toasties. 24s -- 2 85 Post’s Bran, 248 ---- 2 45 BRUSHES Scrub Solid Back, 8 in. ---- 1 50 Solid Back. 1 in. ---- 1 75 Pointed Ends -------- 1 25 Stove 3haker --------------- 1 80 No. 50 --------------- 00 Peerless -------------- 2 60 Shoe No. 4-0 --------------- 2 = No. 2-0 -------------- 3 BUTTER COLOR Dandelion ------------ 2 85 CANDLES Electric Light, 40 lbs. 12.1 Plumber, 40 lbs. ----- 12.8 Paraffine, 68 --------- ue Paraffine, 128 ------- - Wicking -------------- 5 Tudor, 6s. per box -- CANNED FRUITS Hart Brand Apples No. 10 -------------— 5 26 Blackberries No. 2 nie oe 3 35 Pride of Michigan ---- 3 25 Cherries Mich. red, No. 10 ---- Red, No. 10 ---------- 75 Red, No. 2 ---------- 3 50 Pride of Mich. No. 2_. 3 00 Marcellus Red -------- 55 Special Pie ----------- 1 5 Whole White -------- 3 26 Gooseberries No. 10 ~--------------- 50 Pears 19 oz. glass ------------ Pride of Mich. No. 2% 3 60 Plums Grand Duke, No. 214__ 3 25 Yellow Eggs No. 2%-- 3 25 Black Raspberries No. 2 ~------------=-- 3 65 Pride of Mich. No. 2-- 3 10 Pride of Mich. No. 1-- 2 35 Red Raspberries No, 2... . ESS 4 50 No. 103. 3 15 Marcellus, No. 2 ------ 3 60 Pride of Mich. No. 2-- 4 00 Strawberries No. 2 ---------------- 4 25 No 4 2S 3 00 Marcellus. No. 2 ----- 3 26 Pride of Mich. No. 2-- 3 60 1 2 3 2 3 Clam Bouillon, 7 0z.. 2 Chicken Haddie, No. 1 2 fish Flakes. small -- 1 Cod Fish Cake, 10 oz. 1 55 Cove Oysters, 5 oz, -- 1 Lobster, No. \%, Star 2 i 1, wet... 2 Sard’s, % Oil, Key -. 6 Sard’s, % Oil, Key -- 5 Sardines, % Oil, k’less 4 Salmon, Red Alaska__ 3 Salmon, Med. Alaska 2 Salmon, Pink, Alaska 1 Sardines, Im. %, ea. 10@22 Sardines, Im., %, ea. 25 Sardines, Cal. -. 1 35@2 25 Tuna, % Curtis, doz. 2 65 Tuna, 4s, Curtis, doz. 1 80 Tuna, % Blue Fin -_ 2 00 Tuna, 1s, Curtis, doz. 4 75 CANNED MEAT Bacon, Med. Beechnut 2 70 Bacon, Lge. Beechnut 4 50 Beef, No. 1, Corned -- 2 50 Beef No. 1, Roast -- 8 00 Beef, 2% oz., Qua., sli. 1 35 Beef. 4 oz. Qua. sli. 2 25 Beef, 5 oz., Am. Sliced 3 00 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions, s 3 70 Chili Con Car., Is -.- 1 35 Deviled Ham, %s --.. 1 50 Deviled Ham, %s ---- 3 85 Hamburg Steak & Onions, No. 1 ------ 8 15 Potted Beef, 4 oz. -... 1 10 Potted Meat, % Libby 652 Potted Meat, % Libby 90 Potted Meat, % Qua. Potted Ham, Gen. % Vienna Saus. No. % 1 36 Vienna Sausage, Qua. 930 Veal Loaf, Medium -- 2 25 Baked Beans Campbells ------------ Quaker, 16 oz. ----_.-- 16 Fremont, No. 2 ------ 1 25 Van Camp, med. ---- 1 25 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 76 No. 10 Sauce ~---------- 4 50 Lima Beans Little Dot, No. 2 ---- 2 80 Little Quaker, No. 10 13 00 Little Quaker, No. 1 -. 1 80 Baby, No. 2 55 Baby. No. 1 ~--------- 1 80 Pride of Mich. No. 1. 1 55 Marcellus, No. 10 --.- 8 20 String Beans Little Dot, No. 2 ---- 3 20 Little Dot, No. 1 ---- 2 40 Little Quaker, No. 1-- 1 90 Little Quaker, No. 2 -- 2 90 Choice Whole, No. 10-12 = Choice Whole, No. 2-- Choice — No. Cut, No. 1 -- Pride of Mich. No. 2-- 1 75 Marcellus, No. 2 ---- 1 50 Marcellus, No. 10 ---- 8 26 Wax Beans Litlet Dot, No. 2 ---- 2 75 Little Dot, No. 1 -_-- 1 90 Little Quaker, No. 2_. 2 65 Little Quaker, No. 1 1 80 Choice Whole, No. 10_12 50 Choice Whole, No. 2. 2 50 Choice Whol, No. 1__ 1 76 Cut. No. 10 ---------- 10 25 Cut. No. 3: 22s 2 15 Cut: No. 122 ee 1 45 Pride of Michigan -- 1 75 Marcellus Cut, No. 10. 8 25 Beets Small, No. 2% ------ 3 00 Etxra Small, No. 2 -- 3 00 Fancy Small No. 2 -- 2 45 Pride of Michigan -~ 2 20 Marcellus Cut, No. 10. 6 50 Marcel. Whole, No. 2% 1 85 Carrots Diced, No. 2 -------- 1 30 Diced, No. 10 -------- 7 00 Corn Golden Ban., No. 3_- 3 60 Golden Ban.,. No. 2_-1 Golden Ban., No. 10 10 00 Little Dot. No. 2 ---- 1 70 Little Quaker, No. 2 1 70 Little Quaker, No. 1.1 35 Country, Gen., No, 1--1 35 Country Gen., No. 2.. 1 70 Pride of Mich., No. 5- 5 20 Pride of Mich., No. 2 1 60 Pride of Mich.. No. 1. 1 25 Marcellus, No. 5 ---- 4 30 Marcellus, No. 2 ---- 1 40 Marcellus, No. 1 ---- 1 15 Fancy Crosby. No. 2.- 1 70 Fancy Crosby, No. 1-- 1 45 Peas Little Dot. No. 1 ---- 1 70 Little Dot, No. 2 ---- 2 50 Little Quaker, No. 10 12 00 Little Quaker, No .2-. 2 35 Little Quaker, No. 1-- 1 60 bifted E. June, No. 10-10 00 Sifted E. June, No. 5_- 5 75 Sifted BE. June, No. 2-- 1 85 Sifted E. June, No. 1-- 1 40 Belle of Hart, No. 2-_ 1 Pride of Mich.. No. 10 8 75 Pride of Mich., No. 2__ 1 65 Marcel., B. June, No. 2 1 40 Marcel., B. June, No. 5 4 50 Marcel., E. Ju., No. 10 7 50 Templar E. J., No. 2 1 32% Templar E. Ju., No. 10 7 00 Pumpkin No. 10) 22222 eee 5 50 No. 2% - 1 75 NO. 2. 2 1 40 Marcellus, No. 10 ---- 4 50 Marcellus, No. 2% --- 1 40 Marcellus No. 2 ----- 1 15 Sauerkraut No. 10 2 5 00 No. 2% 25 1 60 No. 2) eve 1 25 Spinach No, 236 22 2 25 NO. 2 222 1 80 Squash Boston, No. 3 -----. -- 1 80 Succotash Golden Bantum, No. 2 2 40 Little Dot, No. 2 ---- 2 35 Little Quaker ~--.-.-- 2 25 Pride of Michigan -~ 2 05 Tomatoes No; 10) 2s ee 5 80 No 24% 3 NG. 30 2 1 60 Pride of Mich., No. 2% 2 10 Pride of Mich., No. 2--1 40 CATSUP., Beech-Nut, small ---. 1 50 Beech-Nut, large ---. 2 30 Lily of Valley, 14 oz... 2 25 Lily of Valley, % pint 1 665 Z Sniders, 8 oz. ~------- 1 35 Sniders, 16 oz. ~----- 215 Quaker, 10 oz. ~------- 1 25 aie es 1 65 Quaker, 14 oz. Quaker, Gallon Glass 12 00 Quaker, Gallon Tin __ 7 26 CHIL+t SAUCE Snider, 16 oz. ~---.--- 3 00 Snider, 8 oz. —.-.=.-.. 2 10 Lilly Valley, 8 oz. ---- Lilly Valley, 14 oz. OYSTER COCKTAIL Sniders, Med. ~-__---. 2 60 CHEESE Roquoefort 60 ‘Wisconsin Daisy -— 49 Wisconsin Flat ~_-_--__ 19 New York June -___ Sap Sago 2.32 40 BSTC oe oe 19 Michigan Flats —..__. 19 Michigan Daisies ~____- 19 Wisconsin Longhorn ___. 19 Imported Leyden —__._. 27 1 lb. Limberger —___.__ 26 Imported Swiss - .__.. 58 Kraft Pimento Loaf —-_ 27 Kraft America Loaf __ 25 Kraft Brick Loaf ______ 25 Kraft Swiss Loaf ______ 32 Kraft Old Eng. Loaf__ 45 Kraft, Pimento, % Ib. 1 85 Kraft, American, % Ib. 1 85 Kraft, Brick, % Ib. __ 1 85 Kraft Limburger,% lb. 1 85 CHEWING GUM Adams Black Jack ---- 65 Adams Bloodberry ---- 65 Adams Dentyne ------ 65 Adams Calif. Fruit -- 65 Adams Sen Sen ------ 65 Beeman’s Pepsin ------ 65 Beechnut Wintergreen- Beechnut Peppermint-- Beechnut Spearmint -- Doublemint Peppermint, Wrigleys -- 65 Spearmint, Wrigleys -- 65 Juicy Fruit ~.--------- 65 Krigley’s P-K --------- 65 FONG - eon -. 65 Teaberry --------------- 65 Droste’s Dutch, 1 Ib._. 8 50 Droste’s Dutch, % Ib. 4 00 Droste’s Dutch, % lb. 2 35 Droste’s Dutch, 5 lb. 60 Chocolate Apples ---. 4 50 Pastelles, No. 1 ---- 12 80 Pastelles, % lb. ------ 6 60 Pains De Cafe —------ 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles ------ 15 1 lb. Rose Tin Bon Bonk’. 2 7 oz Rose Tin Bon NS es 13 oz. Creme De Cara- que 2222-0000 ee 13 20 12 oz. Rosaces ------- 10 80 % lb. Rosaces -------- 7 80 Y% lb. Pastelles ------ 3 40 Langnes De Chats -- 4 80 CHOCOLATE Baker, Caracas, %s ---- 37 Baker, Caracas, 4s --.. 35 SLOTHES LINE Femp, 50 ft. --. 2 00@2 25 Twisted Cotton, DO tt ce 75@2 00 Braided, 50 ft. .---_ 1 90 Sash Cord —----- 2 00@2 35 COFFEE ROASTED Blodgett-Beckley Co. Old Master -_~------ ee) Lee & Cady 1 Ib. Package Breakfast Cup ------- 20 Tierty. 22 17 Quaker Vacuum -----. 33 INOGTOW (ee 29 Morton House -----. 37 BONG oe 27 imiperial 22 39 Majestic... 8 30% Boston Breakf’t Blend 25 McLaughlin’s Kept-Fresh Coffee Extracts M. Y., per 100 -..._. 12 Frank’s 50 pkgs. -. 4 25 Hummel’s 50 1 Ib 10% CONDENSED MILK Leader, 4 doz. -____- 7 00 Eagle, 4 doz. ......_. 9 00 MILK COMPOUND Hebe, Tall, 4 doz. -.. Hebe. Baby, 8 doz. -. Carolene, Tall, 4 doz, Carolene, Baby EVAPORATED MILK Pare, Tall oo 3 15 Pare; Baby 222 3 15 Quaker, Tall, 10% oz. 2 8 Quaker, Baby, 4 doz. 1 41 Quaker, Gallon, % doz. 2 82 Carnation, Tall, 4 doz. 3 15 Carnation, Baby, 8 dz. 3 15 Oatman’s Dundee, Tall 3 15 Datman’s D’dee Baby 3 15 Every Day, Tall ---- 3 15 Every Day, Baby ---- 3 1d Pet. Tall -----_---—_---- 3 15 Pet, Baby, 4 dozen -. 1 58 Borden’s Tall -------- 3 15 Borden’s Baby ---—-- 3 15 CIGARS Airedale -..---..---- 35 00 Hemeter Champion --38 50 Canadian Club ------ 35 uv Robert Emmett ---. 75 00 Tom Moore Monarch 765 00 Webster Cadillac .... 75 00 Webster Astor Foil.. 75 00 Webster Knickbocker 95 6f Webster Albany Foil 95 00 Bering Apollos ------ 95 00 - Bering Palmitas -- 115 00 Bering Diplomatica 115 0¢ Bering Delioses ---. 120 0¢ Bering Favorita --.. 135 0¢ Bering Albas ------ 150 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick. 20 lb. case 17 Horehound Stick, 5 lb. 18 Mixed Candy Kindergarten -~-.------- 17 Teader 2.0 13 French Creams ---.--.. 14 Paris Creams --...----- 15 Jupiter 2 10 Fancy Mixture -------- 17 Fancy Chocolate 5 lb. boxes Bittersweets, Ass’ted 1 60 Milk Chocolate A A 1 65 Nibble Sticks ~-...-.. 1 50 Chocolate Nut Rolls — 1 70 Blue Ribbon ~~...-.... 1 30 Gum Drops Pails Champion Gums ---..... 15 Challenge Gums ---.. cn 4S Jeliy Strings —...-... =«16 Lozenges Pails A. A. Pep. Lozenges -. 15 A. A. Pink Lozenges -. 15 A. A. Choc. Lozenges... 15 Motto Hears t_.-.-.---- 18 Malted Milk Lozenges .. 21 Hard Goods Pails Lemon Drops ---_..-... 17 O. F. Horehound drops 16 Anise Squares ----...-_. 16 Peanut Squares -_-_-_.- 18 Cough Drops Bxs Putmanrs Golo oo 1 35 Smith Bros: 220000 1 50 lunden's «6. so 1 50 : Specialties Pineapple Fudge ~--.... 18 Italian Bon Bons -..... 17 Banquet Cream Mints. 23 Silver King M.Mallows 1 15 Handy Packages, 12-10c 75 COUPON BOOKS 1000 Economic grade 37 60 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 Jb., boxes: ...2 a a DRIED FRUITS Apples N. Y. Fey., 50 ib. box 13 N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice -. 13 Evaporated, Fancy .. 18 Evaporated, Slabs -___. hee Haney eo 25 Citron 10030.) BOX co 36 Currants Packages, 14 oz, ~--... 17 Greek, Bulk, lb. ------ 16% Dates Dromedary, 36s ______ 6 75 Peaches Evap. Choice —~---_.__ 12% Haney 05 — a5 Peel Lemon, American —__--- 28 Orange, American -___- 28 Raisins Seeded, bulk ~_________ 81 Thompson’s s’dless blk 8% Thompson’s_ seedless, A OM ee Seeded, 15 oz. ~...... 11 California Prunes 90@100, 25 Ib. boxes__.@05% 25 Yb. boxes__.@05% boxes__@61%4 . boxes__@06% . boxes__.@07% . boxes__.@08% . boxes._@11 . boxes__.@14 . boxes__.@17 Hominy Pearl. 100 lb. sacks __ 3 50 @' e @ October 14, 1931 MICHIGAN TRADESMAN 21 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 39 9 oz. package, per case 2 20 Bulk Goods Elbow, 20 Ib. ------ 54@7T% Egg Noodle, 10 lbs. —-- 14 Pearl Barley 0000: 00 Barley Grits --------- 5 00 Cheater 22-2 3 75 Sage Bast India. 10 Taploca Pearl. 100 lb. sacks -_ 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant --_ 3 50 Jiffy Punch 3 doz. Carton ________ 2 25 Assorted flavors. FLOUR v. C. Milling Co. Brands Lily White 2 .....___ 4 90 Harvest Queen ---__. 5 00 Yes Ma’am Graham, DOS: oo 1 30 Lee & Cady Brands American Eagle ---_- Home Baker --_.---. FRUIT CANS ason F. O. B. Grand Rapids ial! pint One pint 7 35 One duart 2... 8 55 Half galion. —--.______ 1 55 Ideal Glass Top Half pint =. 9 00 One pint .. 2-2 9 50 One aquart: —-. 2 _ Tt tS Half gation ____-_--_- 15 40 GELATINE Jell-O, 3 doz. _-______ 2 85 Minute. 2 doz. ------ 4 05 Plymorth, White ---- 1 55 Quaker, 3 doz. ------ 2°95 fry AND PRESERVES Pure. 30 Ib. nails ---- 3 30 Imitatin, 30 Ib. pails 1 60 Pure, 6 oz., Asst.. doz. 90 Pure Pres., 16 oz., dz. 2 40 JELLY GLASSES 8 oz.. per doz. -__.____ OLEOMARGARINE Van Westenbrugge Brands Carload Distributor Cream-Nut, No. 1 ~- 14% Pecola, No. 1 ...____ 10% BEST FOODS, INC. Laug Bros., Distributors Nucoa, 2 Ib. Holiday, 1 Ib. Wilson & Co.’s Brands oO leo Certified 2 20 Se ee 12 Special. Roll ._.__-_____ 14 MATCHES Diamond, 144 hox -- 4 Searchlight, 144 box-_- 4 Ohio Red Label, 144 bx 4 Ohio Blue Tp, 144 box 4 Ohio Blue Tip, 720-1c 3 *ReRliable, 144 ~------- *Wederal, 144 2. Safety Matches Quaker, 5 gro. case--- MULLER’S PRODUCTS Macaroni, 9 oz. -_---. 2 20 Spaghetti 9 oz. -.---- 2 20 Elbow Macaroni, 9 oz. 2 20 f oodl: 20 NUTS—Whole Almonds, Tarragona... 19 Brail. Large —..-.___ 23 Fancy Mixed ------_- 22 Filberts, Sicily ------ 20 Peanuts, Vir. Roasted 11 Peanuts, Jumbo, std. 13 Pecans, 3, star ~----- 25 Pecans, Jumbo ------ 40 Pecans, Mammoth -_ 50 Walnuts, Cal. ---. 27@29 Bitekory oo 07 Salted Peanuts Bancy, No. 1 2 14 Shelled Almonds Salted ~--_---- 95 Peanuts, Spanish i256 ib. bags ——---_.__ 12 Wilherts 22.2 32 Pecans Salted --------. 87 Walnut Burdo -_-.--- Walnut, Manchurian -. 65 MINCE MEAT None Such, 4 doz. --. 6 20 Quaker, 3 doz. case __ 3 50 Libby, Kegs, wet, Ib. 22 OLIVES 4 oz. Jar, Plain, doz. 10 oz. Jar, Plain, doz. 2 10 14 oz. Jar, Plain, doz. Pint Jars, Plain, doz. Quart Jars, Plain, doz. 1 Gal. Glass Jugs, Pla. 5 Gal. Kegs, each ~---_ 7 25 3% oz. Jar, Stuff., doz. 6 oz. Jar, Stuffed, doz. 9% oz. Jar, Stuff., doz. 1 Gal. Jugs, Stuff., dz. 2 40 PARIS GREEN PETROLEUM PRODUCTS Including State Tax From Tank Wagon Red Crown Gasoline —_ 14.7 Red Crown Ethyl ---- 17.7 Stanolind Blue ---___ TET In tron Barrels Perfection Kerasine __ 10.6 Gas Machine Gasoline 34.1 Vv. M. & P. Naphtha__ 14.8 1SO-VIS MOTOR OILS in Iron Barrels Eig 2 T7.1 Medium «ooo TCs eave oo Tit Ex. Heavy Tt larine Iron Barrels Bight 2202 62.1 Medigm) 222 _ 62.1 Heavy. 222 62.1 Special heavy ~-------- 62.1 flxtra heavy —...-__.. 62.1 Polarine “HY? 62.1 Cransmission Oil ~-__-- 62.1 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 30 Parowax, 100 Ib. ~~. 7.3 Parowax, 40, 1 Ib. -_ 7.56 Parowax, 20, 1 lb. -_ 7.8 semdac, 12 pt. cans 3 00 Jemdac, 12 at. cans 5 00 PICKLES Medium Sour 5 gallon, 400 count .- 4 75 Sweet Small 16 Gallon, 2250 ~----- 27 00 5 Gallon, 750 —---~--~ 9 75 Dil) Pickles Gal. 40 to Tin, doz.__ 10 25 No. 2% Tins —__---- 2 25 32 oz. Glass Picked_- 2 25 32 oz. Glass Thrown -. 1 95 Dill Pickles Bulk Gat, 200 -. 65 16 Gal, G50 _.._-_ 11 25 45 Gal., 1300 ~------- 30 00 PIPES j Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Torpedo, per doz. ---. 2 50 POTASH Babbitt’s, 2 doz. ---- 2 75 FRESH MEATS Beef Top Steers & Heif. ---_ 16 Good St’rs & H’f. ---- 13 Med. Steers & Heif. ~ 12 Com. Steers & Heif. -- 11 Veal Ten. oo 13 ee a 2S Medium 222202070 09 Lamb Spring Lamb 15 00d 2 13 Medium oo 12 POOr 22 —— 20 Mutton Good, 10 Medium 2-0 08 Poor 10 Pork Eom, med. i Butte oo 13 Shoulders, 208 10 SDATGPIPS 2 oe 10 Neck bones -__.-____ 05 Srimmings: 022 09 PROVISIONS Barreled Pork Clear Back __ 16 00@20 00 Short Cut Clear .... 16 60 Dry Salt Meats D S Bellies __ 18-20@18-10 Lard Pure in tiereés -._...__ 9% 60 lb. tubs --_-advance 4 50 lb. tubs ____advance 20 lb. pails _.__-advance % 10 Ib. pails _.._.advance % 5 lb. pails ___.advance 1 3 Ib. pails ____advance 1 Compound tierces -_.. 7% Compound, tubs —..... 8 Sausages Bologra 22 16 EIVeR fe 18 Rrankfort 200 20 Pork oo 31 Weak 2 19 Tongue, Jellied ...____ 35 Headcheese ~~~... ____ 18 Smoked Meats Hams, Cer. 14-16 Ib. @19 Hams, Cert., Skinned 16-19 Tho Ham, dried beet Goa Soe 33 ornia ams .. 1 Picnic Boiled oe Hans .. 20 @25 Boiled Hams ________ @30 Minced Hams ______ @16 Bacon 4/6 Cert. __..@24 Beef Boneless, rump __-.@22 00 Rump, new __ 29 00@35 00 Liver Beet 14 Care Do Pork 220 06% RICE Fancy Blue Rose __.. 5 10 Banecy Head: 07 RUSKS Postma Biscuit Co. 18 rolls, per case -_.. 1 90 12 rolls, per case ---. 1 27 18 cartons, per case_. 2 15 12 cartons, per case... 1 45 SALERATUS Arm and Hammer -. 3 75 SAL SODA «vcanulated, 60 ibs. cs. 1 35 Granulated, 18-2% Ib. pahekares 2.2.00. 1 00 COD FISH Midas 20 Tablets, % Ib. Pure -. 19% G08 1 40 Wood boxes, Pure -_ 30 Whole Cod ------..--- 11% HERRING Holland Herring Mixed. Kegs ~--------- 82 Mixed, half bbls. ---- 1 25 Mixed, bbls: __.-____ 15 50 Milkers, Kegs ----~---- 94 Milkers, half bbls. ~. 9 40 Milkers, bbis: ____-___ 17 50 Lake Herring % Bbl., 100 Ibs. —-_.. Mackeral Tubs, 60 Count, fy. fat 6 u Pails, 10 lb. Fancy fat 1 50 White Fish Med. Fanecv. 100 Ib. 13 an Milkers, bbls. ------ 18 50 K K K K Norway -- 19 50 § ib patie 1 40 Cut Lunch . 1 50 Boned, 10 Ib. boxes __ 16 SHOE BLACKENING 2 in J, Paste, doz. _._ 1 130 E, Z. Combination, dz. 1 30 Dri-Foot, doz. 20 Bixbys, Doz. Shinola, doz. STOVE POLISH Blackne, per doz. ---. 1 30 Black Silk Liquid, dz. 1.30 Black Silk Paste, doz. Enameline Paste, doz. Enameline Liquid, dz. 1 30 E. Z. Liquid, per doz. 1 30 Radium, per doz. -...1 30 Rising Sun, per doz. 1 30 §54 Stove Enamel, dz. 2 av Vulcanol, No. 10, doz. 1 30 Stovoil, per doz. -____ $ ut SALT F. O. G. Grand Rapids Colonial, 24, 2 Ib. Colonial, 30-14% __-__ 1 20 Colonial, Iodized. 24-2 1 35 Med. Ne. 1 Bblis. --.. 2 90 Med. No. 1, 100 lb. bk. 1 00 Farmer Spec., 70 Ib. 1 00 Packers Meat, 50 Ib. 65 Crushed Rock for ice cream, 100 lb., each ». Butter Salt, 280 lb. bbl.4 00 Block, 50 Ib, du Baker Salt. 280 lb. bbl. 3 80 G, 50 ib., per bale ..._ 93 20, 3 Ib., per bale —_.. 1 00 28 lb. bags, Table _... 40 Old Hickory, Smoked, 6-10 Ib. Free Run’g, 32 26 oz. 2 40 Five case lots ------ 2 30 Iodized, 32, 26 oz. Five case lots —-_---- 2 30 BORAX Twenty Mule Team 24, 1 Ib. packages -_ 3 35 48, 10 oz. packages _. 4 40 96, % oz. packages __ 4 06 CLEANSERS 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Bon Ami Cake. 18s --1 62% Brillo 85 Climaline, 4 doz. ---- 4 20 Grandma, 100, 5c ---- 3 50 Grandma, 24 Large -- 3 50 Gold Dust, 100s ------ 3 70 Gold Dust, 12 Large 2 80 Golden Kod, 24 ——... 4 25 La France Laun., 4 dz. 3 60 Old Dutch Clean., 4 dz. 3 40 Octason, 965 ._........ 3 90 Rinse, 4e 3 20 Rinse, 245 5 25 Rub No More, 100, 10 Oz. Rub No More, 20 Lg. 4 00 Spotless Cleanser, 48, 20 oz. Sani Flush, I doz. —— Sanpolio, J doz. ..____.. Soapine, 100, 12 oz. -- Snowboy, 100, 10 oz. __ Snowboy, 12 Large -- Speedee, 3 doz. ~-.-.- Sunbrite, Se Wyandotte, 48s -__--- Wyandot. Deterg’s, 24s Doe DO AT eS wd a S SOAP Am. Family, 100 box 5 60 Crystal White, 100 ___ 3 50 Pia Jacke, Gla Fels Naptha, 100 box Flake White, 10 box Grdma White Na. 10s Jap Rose, 100 box ___. Watry, 100 hex Palm Olive, 144 box__ Lava, 100 hor ......__. Octason, 120 Puammo, 106 hox ....___ Sweetheart, 100 box __ Grandpa Tar, 50 sm. Grandpa Tar, 50 lge. Trilby Soap, 100, 10c Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 SPICES Whole Spices W209 DO OTH OI CO PR I 09 CO OT © = Allspice, Jamaica ____ @30 Cloves, Zanzibar _... @47 Cassia, Canton ______ @25 Cassia, 5c pkg., doz. @40 Ginger, Africa’ _____ @1y Mace. Penang _.._ 1 00 Mixed, No. § ......... @aa Mixed, 5c pkgs., doz. @45 Nutmegs, 70@90 ___. @50 Nutmegs, 105-1 10 _.. @48 Peper, Binck 25 Pure Ground in Bulk Allspice, Jamaica -.._._ @33 Cloves, Zanzibar -... @53 Cassia, Canton ___-__ @29 Ginger, Corkin @30 uNtare @29 Mace, Penang ____- _ 1 ¢@ Feppoer, Black ..._...._ @25 NGtnheées @35 Pepper, White _.______. @44 Pepper, Cayenne -_-._ @36 Paprika, Spaish --___.. @36 Seasoning Chili Powder, 15c _... 1 35 Celery Salt, oz. _..._ 96 Sage 266 2 yu Onion Sale .... 1 36 Garie os 1 35 Ponelty, 3% oz. _... 3 26 Kitchen Bouquet ____ 4 50 Laurel Leaves —-__ _- 20 Marieram. 1 o7. __... 9¢ Savory, 1 oz. Tere 1 of |... 90 Tumeric, 2% oz. STARCH Corn Kingsford, 40 Ibs. __ 11% Powdered, bags -_._.. 8 26 Argo, 48, 1 lb. pkgs. 3 Za Cream, 48-] .______.. 4 40 Gloss Argo, 48, 1 ID. pkes. & 29 Argo, 12, 3 lb. pkgs. 2 33 Argo, & & Ib. pkgs... 2 70 Silver Gloss, .8, ls _. 11% Elastic, 64 pkgs. -... 5 10 Weer 44-5 2 Tiger. 6 hea, 2 75 SYRUP Corn Blue Karo, No. 1% .. 2 54 Blue Karo, No. 5, 1 dz. 3 53 Blue Karo, No. 10 .. 3 33 Red Karo, No. 1% . 2 76 Red Karo, No. 5, 1 dz. 3 79 ted Karo, No. 10 -_.. 3 59 Imit. Maple Flavor Orange, No. 1%, 2 dz. 3 25 Orange, No. 5, 1 doz. 4 9¥ Maple and Cane Kanuck, per gal. _... 1 60 Kanuck, 5 gal. can _. 6 60 Maple Michigan, per gal. .. 2 75 Welchs. per gal .... 3 3% COOKING OIL Mazola Pints, 2 doz .._.__..__ 5 76 Quarts, 1 doz. __._..... § 25 Half Gallons, 1 doz. — 11 75 Gallons, % doz. -_.. 11 30 TABLE SAUCES Lee & Perrin, large_. 5 75 Lea & Perrin, small_. : 35 Pewee? ....5.. 4, 60 Rovel Ming 2 40 Tohasce, 7 oa. ....... 4 Sho You, 9 oz, doz... 2 25 Al; Wie 5.4... ey Bol Se a 2 85 Canes, 7 os, ......... 2. 3 30 TEA Blodgett-Beckley Co. Royal Garden, % lb... 75 Royal Garden, % lb. __ 77 Japan Mediun 35@35 Chdieg 387@52 vaney 52@61 NG tT Nims. 54 i Ih, pke. Sifting 14 Gunpowde Choice es toe 40 Renee 47 Ceyton Pekoe. medium ________ 67 English Breakfast Congou, medium _______ 28 Congou, Choice ____ 35@36 Congou, Fancy ____ 42@43 olo Mec ae 39 Coen 45 Fancy na aaa ens 50 TWINE Cotton, 3 ply cone ____ 25 Cotton, 3 ply Balls ____ 27 Weel € iy um £0 : VINEGAR Cider, 40 Grain 17 White Wine, 80 grain.~ White Wine, 40 a” 3 WICKING No. 0, per ow... su No. 1, per ee i Zo No. 4, per ce... 4 au No. 4, per gross _____ 2 gu f’ceriess Kolis, per doz. yu Rochester, No. Zz, doz 6u Rochester, No. 8, doz. 2 vv Rayo, per doz. ___ da WOODENWARE Baskets Bushels, narrow band, wire handies ______ Bushels, narrow band wood handles _____ : 1 Market, drop handle__ ee ~ Oo 80 Market, single handle_ = Market, extra ___ 1 6u Splint, large 8 bu Splint, medium ______ 7 5y Spint, small 6 dU Churns Barrel, 5 gal., each 2 ’ *. nis 40 Barrel, lv gal., each. Zz 55 3 to 6 gal., per gal, __ lo Paiis 10 qt. Galvanized ____ 2 60 12 qt. Galvanizea Zz So 14 qt. Galvanized in © oe 12 qt. Flaring Gal. Jr. 5 uv lV qt. Tin Dairy _.... 4 vv Traps Mouse, Wood, 4 holes_ ou Mouse, wood, 6 holes_ iu Mouse, tin, 5 holes on bo MAG WOOG 1 uv Mat. ania L uu Mouse, spring 20 Tubs Large Galvanized oma © 96 Medium Galvanizea __ { to Smatl Galvanized _.__ 6 75 Washboards Banner, Glohe __._____ 5 bu Brass, aingie _. 0 Zo Giase, singe du Double Peerless ______ 3 du Single Peerless ______ 7 ot Nurthern Queen _______ Dd ut CUVGNSGE 7 2 Wood Bowls if th. Batter 5 00 15 in, Datier 9 UL lt in, Mutter... 1s uv it i. Hatter. Zo vu WRAPPING PAPER Fibre, Manila, white __ 05 No. t Siee 06 Butchers DF. 06% Mra 06% KMratt Stripe 09% YEAST CAKE Maggie, 3 dae 2 70 Sunlight, 3 doz. _._... 2: 76 Sunlight, 1% doz. ____ 1 3 Yeast Foam, 3 doz. __ 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 30 Red Star, per doz. -.... 20 Neorg Set eR : a e a 22 * ~ SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bidg., Detroit. Failure of Shoe Stores To Hold Patrons, All shoe merchants are interested in good advertising. Modern chains and individual retailers are budgeting a large amount to this department—en- deavoring to bring in new and to keep old customers. sizes, all have been stressed in adver- tising policies. Each has played its part in one or a series of customer ap- Fashion, style, price, peals. One important factor in winning and holding customers, however, has not been adequately stressed. This is proper fittng. What does it avail the merchant to spend money in advertis- ing to bring new customers into his store if he is losing those he already has through errors in fitting? Men and women everywhere are in- terested in fit. True, they may wear ill-fitting shoes for a ‘time but eventu- ally they will seek comfort. Too many shoe buyers forget this important point, The lines, trim, quality of leath- er receive due consideration, but the last does not get the attention it de- serves. An investigation of lost shoe cus- tomers in a store which conducted a charge account shoe department re- vealed startling information. Each of these reasons for customer dissatisfaction is a problem which should be tackled by the merchant. The most important cause is poor fit. To further analyze the problem of fitting one must study sales and service policy, store personnel and store super- vision. Two distinct causes account in large part for the poor fitting of cus- tomers: 1. The P.M. or Premium System. 2. Peak Selling Periods. P. M.’s. Many stores pay premiums to salesmen for the sale of high resist- ance merchandise—old styles, poor buys, etc. This encourages salesmen to sell this type of merchandise even when they are not properly fitting the customer, Of course such a policy de- creases undesirable stock, but it should be used intelligently. Teamwork is extremely necessary in the organization which uses this policy. Educate the salesforce, supervise the P, M. sales, have the floor manager check more closely on fitting at all times—most carefully on P. M. Sales. Selling Peaks. Another grave prob- lem affecting customer service is the Peak Selling Period. In a particular store between 35 per cent. and 38 per cent. of the week’s business is done on Saturday. To procure this business special salesmen are employed. These extra salesmen account for about 40 per cent. of the day’s receipts or 15 per cent, of the week’s business. Fifteen per cent. of our customers are served by salespersons who are not well acquainted with stock, al- though the majority are employed regularly for this day. These salesmen are more interested in current sales volume than profitable repeat cus- tomers, They definitely hinder a MICHIGAN TRADESMAN store’s policy of “Selling to Sell Again,” Education will improve this situa- tion also but stricter floor supervision will do far more to remedy this evil. Take time to go over the new stock with your extra force. Tell them what you have learned of the fitting quali- ties of the new lines. Keep them posted on the old merchandise. Then watch their sales efforts closely. Not only should these shock troops be better trained and more _ closely supervised, but the regular sales force should be held to strict account for their fitting during these same peak business periods. Too often the high man sells more for current volume than for future business prospects. Enter the customer returns of each. salesperson for the period of a month to see what fielding errors returns your sales team has made. Here is where advertising comes in. All the poor fits are not returned. You may hear nothing of them but other Over 14 per cent, of “lost customers” are trad- ing elsewhere because “a friend was not satisfied with the shoes.” Our ad- vertising will not overbalance this type of adverse propaganda. Make your salesmen understand this. (Make them see that poor fitting can ruin an otherwise satisfactory department. Your job is not done when you min- imize these faults. There will always be the customer who has been poorly fitted. If you want to. hold this cus- tomer and her friends, adopt a fair re- turn policy for this group. Here is an example of the detrimental advertising of poor fitting and a poor adjustment prospective customers will, policy, A young man, an_ office worker, bought a pair of shoes from a reput- able concern. While being fitted he re- marked that the shoes seemed tight, but the salesman informed him “It was merely the stiffness of the leather, the shoes were correct in size.” The shoes were worn several times and were more uncomfortable each time. A chir- opodist friend advised the customer that they were 1% sizes too small, The customer returned them to the store. The manager handled the adjustment, measured the foot and recommended that the shoes be left to be stretched. A week later they were again taken by the customer but were returned a few days later. The manager recommended that they be stretched again and, al- though the customer now doubted the sincerity of the manager, ‘he consented. Again they were worn by the customer and again returned. This time the manager stated that as the shoes had now been worn considerably, he could make no further adjustment, but if the customer would be willing to pay $2.50 he would send the shoes to the factory to be relasted. The customer refused and gave the shoes to charity. To the manager the incident was closed. He had saved a refund, To the customer the incident was not closed. He needed a new pair of shoes, bought them elsewhere. He told his friends of his foot troubles—emphasizing the un- satisfactory treatment at the X store. A typical case of “A friend had not been suited.” Multiply this case by others of a similar nature each month and the av- erage shoe merchant has decreased fu- ture sales possibilities—-Wallace R. Clark in Boot and ‘Shoe Recorder. ——————— -Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Oct. 6—We have received the schedules, order of reference, and adjudication in the matter of H. L. Hub- bell, doing business as under the name and style of H. L. Hubbell Manufacturing Co., Bankrupt No. 4634. The bankrupt is a resident of Grandville. The schedule shows assets of $42,088.30, with liabilities of $55,270.87. The list of creditors of said bankrupt is as follows: John Grant, Grandville ~----------- $ 19.00 W. Van Tubergen, Grandville ---_ 79.00 A. Van Laan Engstrom, Grandville 135.00 Jeter Vander Laan, Grandville ---__ 20.00 A Van Pil. Grandville 22.2 19.00 C. Heffler, Grandville 2.-=. 39.60 W. Newham, Grandville __.---_-_._ 20.25 Alma Travis, Grandville =: .- = 15.12 Louis Stickland, Grandville ~-.---- 268.92 O. R. Plaggenmeyer, Grandville ~~ 76.76 Norma Van Dam, Grandville —~----- 60.73 Dick Bunning, Grandville ~------- T7070 i. fimmer, Garandyvitie oo 75.61 M. Muller, Grandville ~~.) 28 346.27 HH. DeVries, Grandville _..._-__.___ 144.97 T. Nalbach, Jr., Grandville _._._.._ 12.75 a Nalbach, Grandville 2.0 114.19 aottie Clark, Grandville ..2 25. 104.25 Paul Dekker, Grandville ____------ 44.71 A. Biel Crandvyille _.. 21.70 A.M. Dulac; Grandville -..._-- 45.31 Jack Nichols, Grandville .-._____._ 4.19 Pr: Van Til Grantville 81.98 Frank Berquist, Grandville ----__ 100.24 Mm. Mnestrom, Grandville __.._..__ 1,090.77 Fred Norwood, Grandville —_---~-- 546.95 Jessie Noble, Grandville __~------- 30.99 Roy Beardsley, Grandville ~_------ 387.08 T. E. Hubbell, Grandville ____------ 320.00 Charles Edgemon, Grandville —___-- 335.85 Mrs. C. L. Brewer, Grandville ---- 2.25 Juuus Stork, Grandville ~_________ 9.80 Joseph Wor, Grandville 2 20.80 A. Gustafson, Grandville ~__-______ 15.00 Citizens Industrial Bank, Grand R. 3,000.00 Grandville State Bank, Grandville 6,100.00 industrial Morteage oo 300.00 G. R. Machinery Co., Grand Rap. 306.80 Abfalter Motor Co., Grand Rapids 28.55 Allendale Co-Operative Creamery o5) -ailend@ale (2 a es 25.00 Amer. Artificial Stone Co., G. R. 50.00 Amer. Fibre PlyWood Co., G. R. 3,158.25 American Lumberman, Chicago __ 28.52 Arco-ilertric Corp. Niles ____-___ 107.74 Barclay, Ayres & Burch, Grand R. 2.76 Beahr-Manning Corp., Grand Rap. 18.81 M. Burman, Grand Rapids —-_---- 108 Stephen Bilek, Chicago 3. 52.31 Burroughs Adding Mach. Co., Chi. 2.50 Burwood Car Products, Port Huron 198.54 Buss Machine Works, Holland __.. 21.58 Benn M. Corwin, Grand Rapids __ 10.00 Laben DeRyk, Grandville ~---_____ 9.20 Detex Watch Clock Co. _. 3). 2.87 Devibiss, Toledn 81 DeWindst Studio, Grand Rapids ~_ 53.75 DeYoung Hardware, Grandville __ 12.25 Iingel Lumber Co., Grand Rapids_ 367.61 Furn. City Dowel Works, Grand R. 39.35 R. A. Gamble, Grandville __._______ 68.85 Hilton Giel, Grand Rapids ________ 50.00 a,, =. Gordon Co., Chicago __ 28.43 G. R. High-Grand Fibre Carving Co. 1.50 G. RK. Turning Co., Grand Rapids 98.08 G. R. Veneer Works, Grand Rap. 3,825.34 Grandville Insurance Agency ____ 76.05 L. Holcomb Co., Grand Rapids —___ 193.00 Hood-Wright Co., Big Rapids ____ 1,681.23 Kdward M. Johnson, Detroit ______ 8.62 Jones Dabney Co., Louisville ~_____ 35.00 Lewis Iclectrie Co., Grand Rapids 5.00 Litwin Tire Stores, Grand Rapids 26.28 Magnavox Co., Chicago 2. 1,160.00 L. Medemar, Grandville ____________ 16.66 Nichols & Co., Lumber Co., G. R. 3,391.97 Ornamental Products Co., Detroit. 12.21 Periodical Publishing Co., Grand R. 86.02 Postal Telegraph Co., Grand Rapids 14.86 Progressive Furniture Co., G. R._. 35.00 October 14, 1931 Red River Lumber Co., Chicago -- 33. (4 Charles Remington, Grand Rapids 150.00 Rempis & Duus Foundry, Grand R. 11.96 Howard A. Shead Lumber Co., G.R. 79.42 Switf & Co., Grand Rapids ---~---- 637.16 Synwood, Incorp., Cleveland ~----- 73.20 United Auto Owners, Inc., G. RR. 56.70 Waddell Mfg. Co., Grand Rapids -- 54.08 Station WASH, Grand Rapids ---- 55.50 Station WOOD, Grand Rapids -- 36.00 Cc. L. Wiley Co., Chicago ~--------- 80.53 W. P. Williams, Grand Rapids -- 49.02 Wrigley Publication, Litd., Voronto a 4.00 Zeeland Wood Turning Co., Zeeland 519.25 Falcon Mfg. Co., Big Rapids ------ 40.00 Urania Lumber Co., Alabama ---- 259.00 7 Ho Libby, Detroit —-.---______— 568.00 Big Rapids Furn. Co., Big Rapids 600.00 DuPont Lacquer Co., Wilmington 325.60 Patterson Printing Co., Grand Rap. 90.00 Edward Klienjanis, Grand Rapids 118.59 Gage Publishing Co., Chicago ---- 270.00 Grandville State Bank, Grandville 1,665.00 Amer. Nat. Bank, Grand Rapids 681.85 Old Kent Bak, Grand Ranids —----- 220.00 T. E. Hubbell, Grand Rapids —--- 1,710.00 Fidelity Radio Co., Chicago ---_- 11.00 Woodstock Electric Go., Woodstock 180.98 Williams-Haywood Co., Chicago -. 82.98 Consumers Power Co., Grand Rap. 20.50 Sheffer-Mann Radio Corp., Ecorse 9.25 Credit Clearing House, Chicago -_ 22.38 Leonard Ellgeston, Belmont ---_-- 1,150.00 TORSON SHOES Going Ahead in 193] Creating Sales and Profits for Alert Merchants ‘ 5 (Pedometer feted Fg = = = ss es $4.00 - $5.00 - $6.00 Torson Arch Shoes For Men $6.00 and $7.00 Nationally Advertised-$4.50 For complete information about our lines, advertising campaigns, dealer merchandising plans, write direct to: HEROLD BERTSCH SHOE Shoe Manufacturers since 1892 11-15 Commerce Ave., S. W. GRAND RAPIDS, MICHIGAN. Mutual Building Save On Your Insurance By Placing It With The MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY LANSING, MICHIGAN Phone 20741 e @ @ October 14, 1931 Togan Stiles Lumber Co., Grand R. 367.50 Sterling Mfg. Co., Cleveland ---- 9,500.00 Zaney. Gill: Co. Chicago. = 220. = 788.00 Thomas Engineer. Co., St. Charles 1,794.75 Princeton Radio Co., Detroit ~--_ 1,874.50 Glenn Norwood, Grand Rapids_---~ 135.00 J. B. Loye, Grand Rapids —-.____- 110.00 Oct. 6. We have received the sched- ules,order of reference, and adjudication in the matter of Charles Haadsma and Robert J. O’Brien, under firm and style of Haadsma-O’Brien Furniture Co., and Charles Haadsma and Robert J. O’Brien, individually, Bankrupt No. 4635-B. The bankrupt firm is a resident of Grand Rap- ids. The schedules show assets of $658, with liabilities of $5,366.62. The.list of ereditors of said bankrupt is as follows: Grand Rapids, taxes —=. $101.28 Wm. J. Hamelink, Grand Rapids 500.00 Jack Norris, Grand. Rapids —_______ 20.00 Alex Zalenski, Grand Rapids -----_ 10.00 Mrs. Pauline, Wyman, Grand Rap. 74.00 Mrs. C. Gischkle, Grand Rapids -. 40.00 @. Laneford, Grand Rapids —_____ 40.00 Paul Cassault, Detroit —-._---- 617.50 Amer. Nat. Bank, Grand Rapids__ 617.50 G. R. Savings Bank, Grand Rapids 240.00 Citizens Industrial Bank, Grand R. 120.44 Baldwin Stove Co., Grand Rapids 18.38 Hellam Furniture Co., Grand Rap. 4.92 Kompass. & Stoll Co., Niles _____ 104.00 J. J. Webber Co., Grand Rapids -- Woodward Furniture Co., Owosso 350.79 Mast Liverpool Pottery. Co. —....___ 20.00 Fuller Warren Co., Milwaukee ---. 23.18 Lassahn Furniture Co., Chicago ~. 20.55 Monarch Products Co., Tiffin ______ 14.77 Acme Lead Co., Detroit _-. --_ | 10.64 Berkheimer Co., Greenville —~-----_ 57.00 ISnglander Bed Spring Co., Chicago 24.65 Malleable Iron & Rangel Co., Beaver Dam oc oe 51.06 O. E. Seibert Co., Gardner -------- 143.43 Penarts, Imc., New York --.. >. 144.00 Butier Bros... Chicago _.... .80 Stadt Hardware Co., Grand Rapids 1.90 Harold Ruch, Grand Rapids —____- 23 Alpine Ave. Garage, Grand Rapids 185 Riverside Lumber Co., Grand Rap. 2.00 Meyering Electric Co., Grand Rap. .85 Van Duren & Co., Grand Rapids —. 9.50 Luxury Upholstery Co., Grand Rap. 120.19 March Wells Co., Grand Rapids ~~ .80 Michigan Cpt. Clearing ©o., Gi Rk. 9.00 Comstock Tire Co., Grand “Rapids 4.73 Grand Ledge Chair, Grand Ledge 8.50 Brechtine Printine Co., Grand RK. 90.50 Cc. A. Byrne Co., Grand Rapids .. 3.25 Bixby Office Supply Co., Grand R. 2.09 Werhle: Stove Co., Newark ___.._ 37.54 Independent Stove Co., Owosso —~ 116.07 Michigan Bell Tele. Co., Grand R. 15.40 Consumers Power Co., Grand Rap. 20.08 Frank Gould Agency, Grand Rapids 30.80 G. R. Bedding Co., Grand Rapids_-_ 8.25 Hake Coal €o,, Grand Rapids __.. 16.50 Michigan State Industries, Ionia__ < 2 Merchants Service Bureau, G. R. Progressive Furn. Co., Grand Rap. Regent Stove Co., Wyandotte --__- 2 VanderWerf Printing Co., Grand R. Riverview Furn. Co., Grand Rapids W. M. Johnston Furn. Co., Law- Johson-Randall Co., Traverse City TENGCDUPS Foe A, i. Randall Co., Chicago —_--_ Kitz Furniture Co., Milwaukee Mount Veron Furnace & Mfg. Co., Mt. Vernon 4020 Munro Metal Products Co., G. R. National Retail Ass'n. Chicago ee Ed Roose Mfg. Co., Forest Park _. Sehulte, Mis. Co., Detroit. —-.---_ Speich Mfe. Co., Milwaukee —_____ Standard Bulletin Pub. Co., Colonial Oi! Co., Grand Rapids ____ B. lL. Ernstein, Grand Rapids —___-_ Gibson Refrigerator Co., Greenville Gendron Wheel, Co., ‘Toledo __.__. 65.53 W. S. George Pottery Co., Hast Halentine (ooo 26.22 Germer Stove ©o.; Prie 2 5.66 GR. Felting Co., Grand Rapids 72,00 Hekman Furniture Co., Grand Rap. 61.50 Hegeman Table & Spec. Co., G. R. 27.25 Burnham, Stoepel & Co., Detroit -_ 111.83 Charlotte Chair Co., Charlotte 43:92 Eureka Vacuum Cleaner Co., Detroit 39.50 Philip Carey Co. Chicago 6.64 Davis Birely Table Co., Shelbyville 43.34 In the matter of Ross Michael, Bank- rupt No. 4646. The first meeting of cred- itors has been called for Oct. 28. In the matter of Oscar R. Allerton, Bankrupt No. 4648. ‘The first meeting of creditors has been called for Oct. 23. In the matter of Lyell E. Frisbie, Bank- rupt No. 4639. The first meeting of cred- itors has been called for Oct. 23. In the matter of Charles DeLange, trading as East End Sausage Co., Bank- rupt No. 4648. The first meeting of creditors has been called for Oct. 23. In the matter of Haadsma & O’Brien Furniture Co., Bakrupt No.: 4635. The first meeting of creditors has been called for Oct. 23. In the matter of H. L. Hubbell Manu- facturing Co., Bankrupt No. 4634. The first meeting of creditors has been called for Oct. 22. In the matter of Garret Van Allsburg, 3ankrunt No. 4304, the trustee has here- tofore filed his final report and account, and a final meeting of creditors was held July 30. The bankrupt was not present or represented. The trustee’s final re- port and account was approved and al- lowed, as filed. One claim was proved and allowed. The bills for administration of the estate were approved and allowed. MICHIGAN TRADESMAN An order was made for the payment of expenses of administration and a first and final dividend of 17 per cent. No objec- tions were made to discharge. The mat- ter adjourned without date, and the case will be closed and returned to the dis- trict court, in due course. In the matter of Lucy Otis, doing busi- ness as the Club Cigar Store, Bankrupt No. 4287, the trustee has heretofore filed his final report and account, and a final meeting of creditors was held July 30. The bankrupt was not present or repre- sented. The trustee’s final report and account was approved and allowed. Claims were proved and allowed. An order was made for the payment of ex- penses of administration and preferred claims at 60 per cent. No objections were made to discharge. The final meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. Oct. 8. We have received the sched- ules. order of reference and adjudication in the matter of Marion Stephan, Bank- rupt No. 4655. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedules show no assets with liabilities of $1,342.70. The court has written for funds and upon re- ceipt of same the first meeting of cred- itors will be called. oe oe «<4 OUT AROUND. (Continued from page 9) become great and famous. Later the idea that an education would enable one to live without work was. pre- eminent. To work for a living meant to work with the hands—physical exer- tion. To keep store was a pastime; to go about as an agent to take orders for books was a disgrace for an able- bodied person; to be a clerk behind the counter was work for the weak, crip- pled or infirm. Of late years pupils in grade schools were urged to go on through high school and college that they might command higher salaries or obtain a living with less hours of work. The opposite of the picture was never ex- hibited. Every advance in _ position opens the way to wider social activities. Whether sought or forced upon an in- dividual and his family there seems no way to escape social duties. Merit alone does not guarantee retention of positions gained—not entirely. Teach- ers especially are required to attend this or that function which they do not enjoy and which demands expense and robs them of rest and quiet which many seek. And membership in an alumni association, at whatever cost, must be continued if one would retain a position as teacher. Perhaps this may be disputed, but there are those who believe so. education for education’s sake are looked upon as failures, if that course is not made the basis of financial endeavor. The ques- tion, “What kind of a school?” is al- ways pertinent. There is variety enough to suit all. If one does not offer what one most desires another can. Present conditions are discouraging to many who had planned to go right on through higher institutions, but must postpone the matter for a year at least. Good will come out of disappointment if the right spirit prevails. Those who seek an At the centennial celebration at Grand Rapids in 1926 $50,000 was ex- pended. At the Kalamazoo celebration $22,500 was expended, while Jackson raised $18,000. ‘Battle Creek managed to put on the biggest celebration of them all last week at a cost to the city of only $2,000. Several thousand souvenir books were printed at a cost of 6 cents apiece and sold for 25 cents. Thousands of souvenir tokens were sold for pocket pieces at a handsome profit. Sixty-two hundred seats were arranged along the line of the parade and sold at 25 cents apiece. All the seats in the grand stand were sold for 50 cents apiece. When a report was made to the Board of Trade, showing how adroitly the money had been raised to conduct so gorgeous a cele- bration, someone who was evidently not aware that Manager Gibson was present exclaimed: “Looks to me as though some damned Scotchman was at the head of things.” He hit the nail on the head, because the entire four day celebration was planned and car- ried into execution ‘by one of the most clever Scotch-Irishmen in the country —John [, Gibson. A. Stowe. a Model Letter To Mail To Every New Customer. (Continued from page 12) of demonstrations and other items of interest. Our credit rules call for the payment of all bills not later than the tenth of the following month. All purchases made on the last two business days of the month will appear on the next month’s bill. Should you at any time have the slightest dissatisfaction in your deal- ings, won't you tell me of it? It would be of great assistance by affording me an opportunity to adjust and correct the difficulty and to assure the per- manence of our business friendship— the beginning of which is so much ap- preciated. Appleton Grocer Co., €. M. LaBaron, Manager. What is covered in that letter? A splendidly cordial welcome, with- out subserviency or lack of dignity. A definite outline of what merchandise is handled, may be distinctly where to get it and how it specified if desirable. The excellence of the phone service Absolutely plain statements of limits of delivery and when each delivery closes—one of the most useful items that can be impressed on any customer. Great subtlety occurs in reference to “Unless you the weekly specials list. don’t want it” is a more effective way of making her want it than any urgency could possibly be. Clear indication that bill is due and payable on a given date is as vital as any understanding that can merchant and it un- Friendly note in closing. be promoted between customer—and this letter gives equivocally. I. Van Westenbrugge Grand Rapids - Muskegon Exclusive Service Distributor Central Western Michigan NOW the : “Kitchen largest Fresh” National brand 23 No grocer could go wrong in any particular who copies that letter ver- batim. aul Findlay. FRIGIDAIRE ELECTRIC REFRIGERATING SYSTEMS B 8 RODUCT OF GENERAL moro WwiTl FAMOUS COLD CONTROL AND HYDRATOR All Models on Display at Showroom F. C. MATTHEWS & CO. 18 E. Fulton St. Phone 93249 Wonderful Flavor JENNINGS PURE VANILLA Jennings Flavoring Extract Co. Grand Rapids, Mich. FISH OCEAN, LAKE, SALT & SMOKED Wholesale and Retail GEORGE B. READER 1046-8 Ottawa Ave. GRAND RAPIDS, MICH. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CoO. Saginaw. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan vil pay cash for any stock of mer- chandise, none too large or too smail. Write, phone, or wire. “We Serve as WE SELL” L. LEVINSOHN, Saginaw, Mich. 4 4 “a a 24 What the Dub Thinks About the Financial Situation. As one of the common dubs, I take exception to a recent letter pub- lished in your paper lby Willard J. Banyon, of ‘St. Joseph, wherein he condemns the postal S savings law as_ fol- lows: The postal savings law is also doing more damage ‘to our country com- munities as well as our small towns. The postal savings are being deposited with the postal authorities and these funds are sent to Chicago, Detroit and other large places. Thus the cities drain the towns, villages and hamlets. People who invest their funds will no longer loan the money for a man who desires to build a home or go into business. The money in postal sav- ings must get back into the channels of trade to build homes, run stores, operate factories, aid industry, etc., if we expect to pull out of this depres- sion, This gentleman may be a financial wizard, for aught I know, but if this statements are itrue, he has only ithe bankers to blame. When about every town in the State of Michigan thas a defunct bank, and one out of every six in the whole country goes broke, is it any wonder the common dubs commence to sit up and ‘take notice? Listen again: Our representatives and _ senators should realize ‘that this postal savings law is not working out the way it was intended and should remedy its defects so that no large sums of money like $1,000, $2,000 or $2,500 can be placed in postal savings to the detriment of the small communities, What about the detriment of the poor devils who see the savings of a lifetime vanish in blue sky? Just how long has it been up to the individual with his life savings, to finance men who imagine they can run stores, oper- ate factories and carry on with other people’s money? Building homes and financing busi- ness are two widely different projects, and this dub never did even consider it up to a bank to finance individuals who thought they could run a business with other people’s money. Now don’t bust out laughing, for this habit is be- coming altogether too popular a no- tion for the welfare of anyone but the promoters. Most of them have all to win and nothing ‘to lose. Going into business may mean any- thing or nothing. How often have you heard the remark relative to a success- ful man: “Oh, that fellow had money to start with—give me capital, and [ll show ’em.” Not one man in ten is capable of handling money unless he has accumulated some hhimself—sez I. In the old days men who possessed a little capital and a reputation for frugality, established themselves in business and succeeded without bor- rowing money, Borrowing has become an obsession which even Europe has acquired—Germany in particular, Well, sez you: “How do you expect the banks to go on paying even three per cent, on deposits if they don’t lend them out? Do you expect ‘them to keep the money in a sack, ready to pay out, when ‘the depositor calls for it?” We don’t, and won't go into a discussion of that here, but therein lies the dif- MICHIGAN TRADESMAN ference between a bank and the postal savings. Every individual knows he can get ‘his money when he needs it, so long as the Government exists, and when the banks can establish them- selves on that basis, the postal savings will not interfere with business and not until then. What has a bank ever done anyway ‘to gain the confidence of the public? The latest catch was the brass plate on the grill, or a big strip on the windows: “Member Federal Reserve.” ‘What a joke! Might as well read: “Member Farm ‘Board,” so far as any good that would do the de- positors, If there is any one thing which is vital to the interests of a whole Nation it is the lifelong savings of the com- mon people. Didn’t France pay her war indemnity to Germany one time from the socks of her common people? Again, what guarantee is there when money is deposited in the banks that it will go ‘to assist ‘tthe small commun- ity? What difference does it make whether the postoffice or the banks send the money to ‘the larger cities? If you were to dig down in the refriger- ators of most of these defunct institu- tions you would discover where the money had gone out all over the world to build air castles at the highest rate of “buying power” ever paid in the history of the world. Only a few years ago out in Iowa they had another alibi for “frozen as- sets.” They bought farms with the depositors’ money, at twice their value, Later the Government appointed re- ceivers at from $7,000 to $10,000 per year to try to dispose of them at half price. To complete the joke, in many instances, the heads of some of these defunct institutions received these ap- pointments. While this dub is opposed to Govern- ment in business, he doesn’t consider banking along that line. Let the peo- ple fight it out among themselves with corn, cotton, wheat, cigarettes or mousetraps, but when it comes to handling the savings of the common people, let there be some guarantee back of it beside that of some individ- ual hiding behind the cognomen of “banker.” The coin of the realm and the life savings of the individual can- not be flouted and played with, without jeopardizing the very foundation of the Government. The only drawback to the postal savings is that it does not go far enough to accept the savings of all the people to assist in carrying on the Government, rather than issuing bonds in wads that only the very well- to-do can touch. Talk about old age pensions and job insurance, teach the people thrift and guarantee the safety of their savings and the problem will solve itself. With reference ito banks, it is no exaggeration to state that the present banking system is rotten. Any system which will permit any man or group of men with a small capital, to start a bank and allow them to accept un- limited deposits into the millions from a guillible public, with practically no liability whatever, is a crime. Talk about blue sky laws, is anything bluer than that? The astonishing ‘thing is that the people continue to patronize them at all. It is, furthermore, a com- pliment to some real financiers that any of them’ survive. Always there is a great -hellabaloo albout so-called private banks, but you will always note when a private bank fails, the law can grab anything and everything the promoters possess. If the same held good with all banks, it would cause more of the directors and stockholders to sit up and take notice of the cats and dogs the bank has been supporting, Of course, there are too many banks —the bankers know that—and the busi- ness is cluttered with men of no more ability than a rabbit, the same as every other line of business which borrows the money, however, no other business is so vital to the welfare of all the peo- ple as the custodian of their savings, and unless the Government gets be- hind the system with the same guar- antee which stands behind a bond, the postal savings, the deposit box, the tin can and the old sock will continue to get the coin, Tihe Dub. The above communication is pub- lished without the Tradesman assum- ing any responsibility therefor. It is not in line with the Tradesman’s thought on the subject therein dis- cussed. It is written by a man with an ample fortune which has been greatly reduced by the failure of banks which enjoyed his confidence and the impairment in the values of bonds which commanded his respect at ithe time of purchase. He voices the dis- appointment and bitterness of a large body of men who, perhaps, permit their losses to warp their judgment. —_> >> Gabby Gleanings From Grand Rapids. Creditors of Jacob C. Rappaport, conducting the National Clothing Co., who is contesting the previously noted bankruptcy action against him, re- ceived a letter last Saturday from a creditors’ committee, formed under the auspices of the American Clothing & Furnishings Credit Bureau, Inc., of New York City, recommending the acceptance of Rappaport’s offer of 30 cents on a dollar. The committee ex- presses the belief that a liquidation in bankruptcy would not realize as much as the offer submitted, and suggests creditors act promptly in accepting the settlement. The committee com- prises William Lutz, of ‘Samuel Rosen- thal & Bros.; Henry Goodman, of Lin- coln Clothes; ‘Morris Saffer, of Morris Saffer & Sons; Abe Lewis, of Lewis Bros., and Sol Walcoff, of Walcoff Bros. J. Hampton Hoult, of Grand Rapids, the receiver, has been elected trustee of the Spencer-Duffy Manufacturing Co., manufacturer and wholesaler of fine upholstered furniture. Sale of as- sets was conducted to the retail trade at the company showrooms on Pearl street. The $54,000 which were real- ized from the liquidation of assets is reported to ‘be sufficient to pay off claims on an estimated basis of nearly 80 cents on a dollar. The new organization of retailers, produce dealers and jobbers will hold a meeting this evening to consider the license trucking matter. The attorneys on both sides are reported to have reached an agreement that truckers who bring in goods produced outside October 14, 1931 of Michigan pay a license fee of $125 per season for the first truck and $25 for each additional truck operated un- der the same management. The matter is to be presented at the regular meet- ing of the city commission next Mon- day evening, at which time action is expected to be taken on the basis of agreement made by the lawyers. —_++>—__—_. Lower Priced Swim Suits Offered. In an attempt to break into the bath- ing suit market three knit goods mills, including two producers of underwear, are introducing worsted ribbed suits for ithe 1932 season at prices consider- ably below those set last week by the leading established producers of bath- ing suits. The new quotations are said to range around $9.75 per dozen, with one suit reported as low as $9.50, in comparison with the general level of $10.25 made by the volume manufac- turers in the primary market. It is recalled that a similar attempt last year by one underwear mill to bning out a number at 50 cents below the market level ended in the withdrawal of the suit. —_+->—__—_ Aluminum Jewelry To the Fore. Novelty jewelry of aluminum has come to the fore strongly in recent business and promises to be one of the most active items of the season. A wide range of separate types is now being made of the Hghtweight metal, including necklaces, bracelets and dress clips. One line features the applica- tion of chromium plate to the mer- chandise, resulting in what was said to be a very effective combination. The jewelry is priced to retail from $1 up. Pearls continue to sell well in both large and small strands. Bracelets are much more active than a year ago in sets of as many as seven of metal or composition material. —_—_++. —___ Better Price Lamp Orders Gain. Orders for ‘better-grade lamps for Nov. 1 delivery showed a substantial gain in the market last week. Manufac- turers specializing on floor and table lamps to retail from $15 to $30, de- scribed the present week as the most active of the Fall season. Retailers are showing a greater willingness to order merchandise iin the higher-price brackets than was expected, but the volume of purchasing stil lags far be- hind last Fall’s figures. Estimates by the trade fixed the ratio of sales of better-grade prices at between 10 and 15 per cent. of the present lamp busi- ness, ofa =] Spring Clothing Lines Reduced. Several of tthe important clothing manufacturers have revised their Spring prices to a lower basis than was their original intention, following the reductions of 20 to 25 per cent. by one of the leading Chicago houses during the week. While no official announce- ment of jthe new ranges have been forthcoming and are not expected un- til next week possibly, reductions of 15 to 20 per cent. are looked for on the Spring lines of several producers. Greater pressure by manufacturers on woolen quotations is also expected to result from the change in price policy. Se a a If you are an easy mark you will soon be rubbed out of existence. e Il THE LATEST AND BEST YEAST CANDY WILL NOT SPOIL DELIGHTFUL TO EAT EVERYBODY'S FAVORITE A Convenient 5c Package that can safely be carried in the pocket. Families buy it by the box. Order liberally of your Jobber, or NATIONAL CANDY CO., INC. PUTNAM FACTORY Grand Rapids, Mich. =” ORIGINATORS AND MAKERS in the milling It takes careful milling, as well as good oats, to give uniformly high quality to rolled oats. Our exclusive process assures your customer a sweet, flaky dish of oats entirely free from the usual mush taste. Purity Oats and Chest-O-Silver are the best buys for the inde- pendent grocer that are on the market today. Our sales policy is rigid. We sell to no chain stores or desk jobbers. Our guarantee backing every package is your weapon against indiscriminate selling. PURITY OATS COMPANY KEOKUK, IOWA In Battle Creek it’s HOLSUM Holsum Bakery Japan Teas Lowest prices in many years GAWLO The quality of the 1931 crop of TEAS is wonderful Our TEAS are carefully selected from the Japanese first crop Our trade is assured of the full benefit of quantity purchases and expert quality selection CGIOLO Bulk TEAS Package TEAS Easter Chop Emblem P.B.& Co.No.101 Peerless Royal Satsuma Quaker Target Tea Pot Tea Pot Togo L. & C. No. 18 Circle C. Nibs GAOLO LEE & CADY Why Sacniice Profits? - It is not necessary when you stock and sell well-known merchandise on which the price has been established through years of consistent advertising. In showing the price plainly on the package and in advertising Baking Powder Same price for over 4Q years 25 wee 25 (more than a pound and a half for a quarter ) we have established the price—created a demand and insured your profits. You can guarantee every can to give perfect satisfaction and agree to refund the full purchase price in which we will protect you. Millions of Pounds Used by Our Government CALL US WE SAVE YOU 25% TO 40% ON YOUR INSURANCE COST - PROLO THE MILL MUTUALS AGENCY 208 NORTH CAPITOL AVENUE LANSING, MICHIGAN Phone 20741 aS a te Neri a in RN i Aeote S ee ea ae eae ? At A] EveryMeal Eat : Maes om Spe = afl f fe << HEKMAN 's Cookie-Cakes and Crackers and he ASTERPIECES Q a BAKER'S ART S- ry) mT xf lw LP. > Fi ee i \ Ce sya ML ea TD NT le eh << e , ma we Sten Co) ee Or revery a occasion ¥ Ae leg = ————4 Grand Rapids,Mich.