NDI RCCL SSS SSEL ORR Ir OY TOL SAG HI UTNE FLERE 2 CAEN AEG GID EOLA SIN hema TS Seay SERN GON SR SAOR NR y= B MN ES AWS IZATION Nee Oe ea Ae WT SS ra Wa ‘fe Lae) ec NOW &( nw RRNA EO "aN CME: TES aS AN NE Bac Ros Ae Tae ANI NF CHES ES SMEG EG LOINC OAR VET Ee) EO Ge) Noe ReaD N/A CR CASS SERN ( (NCCES TSM) / FEN EES ay Cun re ES aR Ree TGS ZN Mra DINOS ePUBLISHED WEEKLY (Gai << TRADESMAN COMPANY, PUBLISHERS 8) Pee EST. OL PAAR SS CSS ANON Sa) YY Like LAGE WEE WS in BIE OZ Le FA OED C5 Oe Soa SPC SOO OSLO WDE SST EES OSI OGRE DOD Or aaa Sr Forty-ninth Year GRAND RAPIDS, WEDNESDAY, DECEMBER 16, 1931 Number 2517 SHE WOULD BE A MASON The funniest story I ever heard, The funniest thing that ever occurred, Is the story of Mrs. Mehitable Byrde, Who wanted to be a Mason. Her husband, Tom Byrde, is a Mason true, As good a Mason as any of you; He is tyler of lodge Cerulean Blue, And tyles and delivers the summons due, And she wanted to be a Mason, too— This ridiculous Mrs. Byrde. She followed him around, this inquisitive wife, And nagged and teased him half out of his life; So to terminate this unhallowed strife He consented at last to admit her. And first, to disguise her from bonnet to shoon, The ridiculous lady agreed to put on His breech—oh! forgive me—I meant pantaloon; And miraculously did they fit her. The lodge was at work on the master’s degree; The light was ablaze on the letter G; High soared the pillars J and B; The officers sat like Solomon, wise; The brimstone burned amid horrid cries; The goat roamed wildly through the room; The candidate begged *em to let him go home, And the devil himself stood up in the East, As proud as an alderman at a feast— When in came Mrs. Byrde. Oh, horrible sounds! Oh, horrible sight! Can it be that Masons take delight In spending thus the hours of night? Oh! could their wives and daughters know The unutterable things they say and do, Their feminine hearts would burst with woe; But this is not all my story. For those Masons joined in a hideous din The candidate howling like everything, And thus in tones of death they sing; (The candidate’s name was Morey); ‘Blood to drink and bones to crack, Skulls to smash and lives to take, Hearts to crush and souls to burn— Give old Morey another turn, And make him all grim and gory.”’ Trembling with horror stood Mrs. Byrde, Unable to speak a single word, She staggered and fell in the nearest chair, On the left of the junior warden there, And scarcely noticed, so loud the groans, That the chair was made of human bones. Of human bones, on grinning skulls, That ghastly throne of horror rolls. Those skulls, the skulls that Morgan bore! Those bones, the bones that Morgan wore! His scalp across the top was flung, His teeth around the arms were strung. Never in all romance was known Such uses made of human bone. The brimstone gleamed in livid flame, Just like a place we will not name; Good angels, that enquiring came From blissful courts, looked on in shame And tearful melancholy. Again they dance, but twice as bad; They jump and sing like demons mad, The tune is Hunky Dorey— “Blood to drink,” etc., etc. Then came a pause—a pair of paws Reached through the floor, up-sliding doors, And grabbed the unhappy candidate! How can I without tears relate The lost and ruined Morey’s fate? She saw him sink in a fiery hole, She heard him scream, “My soul, my soul!” While roars of fiendish laughter roll And drown the yells of mercy. “Blood to drink,” etc., etc. The ridiculous woman could stand no more— She fainted and fell on the checkered floor, *Midst all the diabolical roar. What then, you ask me, did befall Mehitable Byrde? Why, nothing at all— She had dreamed she'd been in the Mason’s hall. Speed Up Sales by featuring properly advertised lines The manufacturers are creating the demand and saving your time through their advertising. You realize a maximum profit with a minimum of effort in selling Baking Powder Same Price for over 4O years 25 ounces for 25c Your customers know it is a quality product. . . that the price is right. Why ask them to pay War Prices? It’s up to you to show them that you have it. Millions of Pounds Used by Our Government COFFEE With the perfect blend and Uniform Quality Satisfies the consuming public. | Our Coffees always satisfy. Always fresh roasted. Imperial Morton House Quaker | Majestic Nedrow Boston Breakfast Blended Breakfast Cup COLO Sold to Independent Dealers only GAOL7O LEE & CADY Se iatoonteee nach nan enim ciuscpeerenemsnesnsiblietthabniiels- cleshenstsRacketiiaaliaia linen eeasnndeaedinamaianaailth en ES SS mp val > ye ee ae Sal set tA gg ONT oS ’ if > Sih. ste, steeinr eoteediatiastia einen eal AADESMAN Forty-ninth Year MICHI GAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly im advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of urrent issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. SOME TRENDS IN TRADE. Sidelights on the General Business Situation. All trade reports agree that the colder weather has spurred business forward in gratifying degree. In num- erous cases the gains mentioned are quite notable, especially in food lines and wearing apparel. To what extent the Christmas trade has been influenced cannot yet be de- termined. The volume is naturally so large at this season, even under un- favorable conditions, that comparative figures are difficult to obtain. A dis- tinct improvement in sentiment, while helpful to business in general, tends to exaggerated estimates of actual re- sults. The younger men are disposed to believe that the buying slack attributed to protracted summer conditions will be taken up in the course of the winter. More experienced merchants look upon business not transacted as business that has been lost. This is true, of course, of immediate needs. That theory fails, however, to take account of augmented supplies of buying power. What the public has not spent it can spend. Large store buying, even for holiday business, has been very close this year —so close, indeed, that keen observers are inclined to think that a decided change in conditions would cause some embarrassment in filling orders. Manufacturers have not discouraged buying limited by consumer demand. Some of them are now of opinion, however, that the time is at hand for a modification of this policy in view of possible, if not yet probable, develop- ments. The situation, at all events, indicates a return of something like an equilibrium, Increasing uneasiness is expressed in many important quarters at the let- down in quality which has accompanied the demand for low-priced goods. Sim- ilar concern is found among manufac- turers and the better class of distrib- utors. A reversal in the price trend would cause a general sharp reaction. A good deal of current advertising is coming in for severe criticism these days on the ground that, in stressing price, it minimizes quality or implies that there has been no deterioration. It is not yet apparent that the public shares this view. It is observed, how- ever, that public credulity is being strained and may reach the breaking point if no reform is brought about. The general index number of busi- ness activity turned upward last week, although it did not move far. The gains were in steel mill production, electric power output, automobiles and cotton cloth, Comment on the proposed National emergency finance corporation is mix- ed. It is welcomed by corporations which encounter difficulty in securing adequate banking accommodations and believe that the situation now existing is similar to that which prevailed just before the close of the kasier’s war. Critics of the plan are to be found among business men who dislike gov- ernment activities in any phase of business. Chain store sales in November made an unusually poor showing, judging from figures now in hand. Compared with last year, Woolworth lost 8.6 per cent. contrasted with a decrease of only 1.6 per cent. for eleven months. Sears, Roebuck went off 16.8 per cent. in the four weeks ended Dec. 3, 6.2 per cent. more than the loss in the first forty-eight weeks, and even W. T. Grant, with gains of 6.6 per cent. in the first eleven months, lost 2.8 per cent. in November. A measure to curb “the ends” of too much advertising in the air is to be considered at the present session of Congress, according to Representative Davis, of Tullahoma, Tennessee, rank- ing minority member of the Merchant Marine and Fisheries Committee, which has charge of radio matters. Cigarette prices were cut this week in the Cincinnati outlets of Schulte Stores and United Cigar from 16 cents a package and two packages for 31 cents to 15 cents a package and 29 cents for two packages. These prices include Kentucky State tax of 2 cents. As a result of production increases, 89,000 persons have gone back to work in Chevrolet plants. The 72nd: session of Congress, prob- ably the most important since the kaiser’s war, got under way last week with the introduction of about 5,000 bills in the House and with a large number introduced in the Senate. Ad- journment will be at the discretion of Congress, and the session will probably continue until June. Immediate decisions demanded of the Congress are concerned with high- er taxes to meet the growing Treasury deficit, solution of the European war debt problems, unemployment relief, a program of financial and banking legis- “lation, the problem of whether or not to permit a test vote on prohibition, and revision or repeal of anti-trust laws. Recently Senator Tom Connally summed up the situation by saying: “The country is filled with demands that Congress shall restore prosperity —that it shall cure this economic ail- ment and remedy that business ill, that it shall give a stimulant to industry’s heart action, that it shall bind up the fractures in finance; in short, that it shall set up a business, financial and industrial clinic to treat and cure all the ailments in business, industry, agri- culture and finance.” But Senator Connally did not hold out much hope for Congressoinal re- lief, and added that business revival depends on restoring purchasing power to agriculture, labor and the producing classes. Unfortunately, the approach- ing National election will greatly en- courage timidity and political expedi- ency, and little sound legislation is expected by observers; but there is a chance for intelligent, economic busi- ness legislation that is energetically supported by business organizations. Tax increases, invariably resisted by the public, and now necessary because of the extravagant liberality of the last Congress in distributing gratuities, will serve as a deterrent to further attacks on the Treasury by the present Con- gress. The prospect is also causing an increasing demand for more econ- omy in all Governmental activities, and for reductions in local and state taxes. The Department of Agriculture is in- directly supporting a fight for lower taxes on farm properties. Government in business is being de- fended by Government officials who have been aroused by recent published attacks. In the near future a campaign is expected to be started for the pur- pose of educating the public as to the advantages of a number of Government business enterprises, particularly in the farm field. Reduction of radio advertising has been suggested by Representative Da- vis, who recently said that the Radio Commission had “fallen down” in cur- tailing the volume of advertising on the air, although it could have taken action under the law. He also said that it is probable that a proposal to curb radio advertising will soon be considered by the proper House com- mittee. The Federal Trade chain store re- port will be delivered to Congress soon. It is reported that two impor- tant sections and a list of accepted definitions: and terms will go to the commissioners within the next day or two, The report follows an exhaustive Number 2517 investigation, and it will undoubtedly settle all controversy regarding’ the economic status of the chain system of distribution. Three-cent letter mail is officially proposed by Postmaster General Walter F. Brown, in his annual report made public last week. He proposes to later reduce the rate to two and one- half cents as business returns to nor- mal: but industry need have no appre- hension of the increase. Leading mem- have declared against the proposal, regardless of the prospect of a $200,000,000 postal deficit this year. bers of both houses American agriculture is more affect- ed by foreign conditions than is Amer- ican industry, the Secretary of Agri- culture states in his annual report, which is an interesting and factual record of one of the most critical years in the history of the country’s farming Regardless of agricultural depression, however, the Secretary notes that the farm population showed a net increase in 1930 for the first time since 1922, when the department began making annual estimates of the number of people living on farms. The report contains 102 pages, and copies may be procured from the Superintendent of Documents. industry. “Commercial and industrial organiza- tions of the U. S.,” revised to Septem- ber, this year, will be published next week by the Department of Commerce. The book is a complete directory of trade and other commercial bodies, and lists more than 19,000 organiza- tions. National, intrastate and inter- national organizations are listed alpha- betically, and classified geographically by commodities and functions. Bound in buckram, the directory is sold by the Superintendent of Documents at 85 cents a copy. Opportunities for small business ap- pear to be increasing with the growing realization that business power does not rest in bigness. In a recent letter, Huston Thompson, former Federal Trade Commisioner, writes that the youth of to-day is revolting because of the closing of opportunity by merg- ers and big business operations. He added that the tendency is perhaps the most dangerous thing that con- fronts our economic system, and con- tinued: “When I was on the Federal Trade Commission I had the opportunity of observing the ineffiency of bigness. On one occasion we were permitted to search the Internal Revenue records, and we found as far as we went that it was almost universally true that our largest-sized corporations did not return as much net profit on the dol- lar invested as the medium-sized cor- porations, and particularly those of a single corporate unit.” F i 2 THE SPIRIT OF CHRISTMAS. Labor Together in Making a Better World. A civilization simply cannot endure unless it rests upon a foundation of justice, righteousness and a freedom that is greater than political because it includes moral freedom, spiritual emancipation from selfishness, ma- terialism and sordid absorption in sensuous pleasures. When quality of life is sacrificed to quantity of ma- terial possessions ‘we are materialists, no matter what creedal religion we profess. The more JT study the whole situa- tion which confronts us to-day and re- flect upon its complex and_ varied causes, and the remedies proposed, the more am [| convinced that ‘basically it is a moral and spiritual problem. Some attention has ‘been given to the higher needs and much has been done to promote freedom, justice and happiness. But mixed with whatever good there has been in the aims and policies of business and politics, and often dominating and overshadowing the good, has been a passion for ma- terial welfare, and a National and private selfishness, which have brought the world to the edge of ruin. It all comes to this: Unless the peo- ple have cleaner, saner, truer concep- tions of the real values of life, what it means to live a worthy life, modern life, modern society cannot survive. It will rise out of its present distress only to sink again into perhaps deeper misery. Important as high wages, short hours, prosperity, leisure and luxury may be, people must seek something higher or suffer the penalties fixed by the moral laws of this universe. Of what use are higher wages and more leisure, popular education and abounding prosperity if we do not know how to use them to achieve a richer and better life? This is the issue we, the people, and we, the lead- ers, must face. Truly great things have never been achieved by people in the past except when they were sane, self-sacrificing, hard-working and high-minded. The road to national welfare is spiritual as well as material. To make a better type of life is more essential than to make money. The woes of the world demand hon- esty of speech and a frank facing of facts. ‘While we direct every energy to the relief of distress, we must at the same time deal with one of the great causes of distress. To miss the point now, not to learn the lesson our mis- fortunes teach, is to invite new calamities and even greater disasters to come upon us, No one is exempt from this issue. Rich and poor, employer and employe, educated or ignorant, we all need to know what constitutes real, true living and seek after it. Man shall not live by bread alone. Great as are our physical needs, basi- cally our spiritual needs are greater. The suffering of the mind to-day is appalling to all who think clearly and face facts. Multitudes who do not suffer from lack of clothes, food or shelter are broken-spirited, perplexed and miserable. The trials and burdens pro RN I 5 ISOC Te A I MICHIGAN TRADESMAN of merchants, manufacturers and bank- ers and all employers of labor are un- imaginably crushing and heart-break- ing. Yes, everywhere there is need of ministrations to the spirit of man. So, let us all see our problems in their broader, bigger aspects. Deal with all the facts and realities, There is no single remedy for our woes. Superficial treatment of our diseases is worse than useless. With clear heads, calm resolution and unselfish determination let us labor together in the cause of making a better world.— Alfred W. Wishart in Forbes, perfect satisfaction or agree to refund the full purchase price. From the re- tail merchant’s standpoint, aside from the fact that he is in a position to offer his trade some splendid value in K 'C at 25 ounces for 25c, it certainly is de- serving of his support because it pays him a better percentage of profit than most other Nationally advertised goods, Portage Street. ———_+ + + Corporations Wound Up. The following (Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: O’Rourke Engineering Construction (Co., Detroit, Rev, Alfred W, Wishart. Pays a Better Percentage of Profit. Kalamazoo, Dec. 15—4jI note you frequently solicit opinions from your readers on the lines of goods handled by them. Especially do you urge your readers to give their reasons for handling goods which afford the larg- est percentage of profit. [I consider that every retail dealer should feature such brands as K C baking powder at this time. Of course, we do not have to ‘tell you that women all over the country are watching prices very keenly these days and that they are demanding the utmost in value for their money. That being true, the merchant who is on the alert will recognize that this is a very opportune time for him to get behind such ex- cellent brands as K .C baking powder. In the case of K C, he is in a position to show his customers where they can make a saving in price without sac- rificing anything in quality. Naturally, his customers recognize that K C is fairly priced, and the dealer is in a position to guarantee every can to give Greenfield Land Co., Detroit. Heywood Milling Co., Jackson. United States Glue Co., Inc., Detroit. Peter 'Cooper’s Glue Factory, Inc., De- troit. American Glue Co., Inc., Detroit. Keystone Asphaltum Roofing Co., Grand Haven. Walter W. Sheffer Rabbitries, Inc., Grand Junction. National ‘Muellermist Co., Detroit. Michigan Automatic Merchandising 'Co., Detroit, People’s Savings Bank of Traverse City. Stevens Motor Car Co., Lansing. 3aier Brothers, Inc., Detroit. J. B. Lewis Sales ‘Co., Owosso. Brace Upholstery Co., Grand Rapids, General Export Corp., Detroit. —_——_~»+-+—____. There can be no successful team work in a store where the employes are not loyal to the store and to one another, or where the boss is not loyal to his employes. December 16, 1931 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. The Minneapolis chap who makes a running jump through Michigan every summer, purporting to sell second- hand electric refrigerator show cases —‘“as good as new’—came along as usual this year. The name he used this time was F, W. ‘Mann. Next year it will be something else. ‘His real name is Devil. He carries a photo- graph purporting to illustrate a case which he has “reconditioned in his factory.’ He secures a check in ad- vance for as much as he can and im- mediately has it cashed. Among his victims this time were J, J. Wolbrink & ‘Sons, Allendale; Neuman Grocery Co., Petoskey; Ernest J, Kibbe, 'Char- levoix; C. C. Brown, ‘Sault Ste. Marie; Darling & Son, Lake Odessa. We re- cently wrote the Police Department of Minneapolis regarding this crook, re- ceiving the following reply: Minneapolis, Dec. 12—Replying to your letter of Dec. 10 in regard to F. W. Mann, taking advance money on electric showcases which are never delivered: Our officers checked carefully, but can find no F. W. MaMnn listed in our directories, and none of the showcase people here know who he is. Regret that we are unable to give you any information regarding Mann. F. P. Forestal, Captain of Detectives. Saginaw, Dec. ll—Just a few lines to warn your readers of a new racket which has been worked on us, the Peoples American State Bank and also other merchants in Saginaw. Would describe the woman to be about 40 years old, very thin, with a drawn face. She wore a red suit with a red hat. Hair combed straight back, boy- ish bob, masculine hands and feet, smoked cigarettes, but dressed as a female. She purchased a dress in vur store amounting to $10 and presented a check amounting to $22.50, drawn on the Wayne County Bank of Detroit. Before accepting the check [ asked her for credentials and identification and she showed me a pass book from the Peoples American State Bank here where she had cashed a check for $20 and deposited a check for $130 for savings, and they issued her a pass book. On seeing that our local bank had issued her a pass book, we accept- ed the check. She pulled the same thing off on several merchants here 1n town by showing ‘her pass book which the bank had issued. A few days later our check came ‘back, stating that she had no account with the Wayne ‘County Bank in Detroit. ‘ Now the detectives are looking for her and there are two or three others pulling the same thing off. If you hear anything about them, please wire the chief of police in Sag- inaw at our expense. Holland jmerchants to-day were warned against a man said to be oper- ating in the State and looting cash registers through a new ruse. The man enters a place of business and posing as a Federal agent asks to examine bills in the money drawer to determine whether they are genuine, according to Chief of Police Peter A. Lievense, The visitor sorts through the five, ten and twenty dollar denominations and pretends to find several counter- feit bills. While the merchant looks on with mingled emotions, he is hand- nee ee December 16, 1931 MICHIGAN TRADESMAN ed a receipt for the money as the man walks out with the currency. Local business men were asked. to notify police should the man _ be seen.—Holland Sentinel. Proprietary medicines will no longer be advertised ‘by a manufacturing cor- poration through the medium of testi- monial advertising which is not the genuine, correect and duly authorized opinion of its author or authors, ac- cording to a stipulation between the company and the Federal Trade Com- mission. I/f a monetary or other valu- able consideration has been paid for a testimonial, then the respondent shal] publish along with the advertisement in an equally conspicuous manner the fact that the testimonial was obtained for a consideration. The company will cease using in its advertising matter any and all testimonials the wording of which has been altered in such a way as to materially change their sense and meaning, or to materially misquote the writers. Neither will the company publish testimonials by users of its powder products in connection with advertisements of such products in liquid form, in such a way as to de- ceive buyers into the belief that a form of the product other than the true one is meant and referred to. Statements and representations that its liquid product has tonic properties based on the presence therein of nux vomica, when such is not the fact, will also be discontinued, as will the assertion that its liquid product is vitaminized, when this liquid does not contain all the known vitamins in significant amounts. An individual selling and distribut- ing soaps, agreed in a stipulation with the ‘(Commission to stop advertising or labeling his soap products with ficti- tious statements concerning price or value, and from using fictitious names in advertising. He will also stop representing directly or indirectly that a physician was connected with the preparation of the formula or manu- facture of his soaps, when such is not true. Other representations to be dis- continued are use of the word “Anti- septic” to describe one of his soaps, so as to deceive buyers into believing that it contains antiseptic properties other than those usually found in cocoanut oil soaps; and advertising that a sec- ond brand of his soap contains olive oil and no acids or possesses the sooth- ing qualities of castile soap, and is es- pecially adapted for use on tender skins. A corporation engaged in bottling water from a natural spring in Florida, agreed that it would stop advertising the medicinal or curative properties of its water as other or greater than those usually belonging to water which is mildly alkali and mildly laxative. The bottlers will cease other forms of advertising which do not truthfully describe their products, A corporation selling and. distribut- ing bronze powders, signed a stipula- tion with the Federal Trade Commis- sion agreeing not to advertise or repre- sent that it is a manufacturer of bronze powders. The company will not use the word “manufacturers” either independently or in connection with other words so as to imply that it manufactures the products which it sells; or not until such time as it ac- tually owns, operates or controls a factory wherein such products are made, Engaged in the sale and distribution of automobile parts, including axle shafts, worms, gears, and brake drums, some of which it manufactures and others of which it purchases and finishes, a corporation signed a stipu- lation with the Federal Trade Com- mission agreeing to stop advertising that the axle shafts it sells are of its own manufacture, when such jis not true. The company will no longer state that it uses the “‘Brinnel Test,” when this is not the fact, nor that its products are made from a special al- loy or nickel+chromium steel, when only a portion thereof are manufactur- ed from such steel. The Federal Trade Commission has ordered Alexander-Martin Co., Grand Rapids, Mich., ready-made clothing dealers, to cease representing that clothing is tailor-made or made es- pecially to order except in cases where it is actually cut to the pattern of the customer’s order measurements. The company is also not to assert that two suits are being offered for the price of one, nor that the purchaser will have a reasonable opportunity to in- spect before paying the balance due thereon where such shipments are sent c. o. d. without such privilege. The company is also to discontinue refusal to make refunds pursuant to guarantee of fit and satisfaction in cases where reasonable attempt at adjustment with the dissatisfied customer has been un- availing. Besides this company other respondents listed are A. H. Martin and W. R. Alexander, individuals. A score of Detroit business houses were victimized last week by a group of clever forgers who put into circula- tion between 30 and 50 bad checks, after they had stolen the blanks friom reputable business institutions. One peculiarity of the transaction was that most of the forged checks were for the sum of $60. Due to a delay in re- porting to the police the theft of the blank checks the forgers were allowed a couple of days in which ‘to pass the spurious paper. All business men are asked tlo immediately report the loss of any blank checks in order to prevent the forgers from using them, ——_++~+____ Spring Underwear Starts To Move. With the entrance of some whole- sale buying groups into the market during the week, sales of lightweight underwear for Spring showed a fair gain. These large distributors are pre- paring their sample lines, which must be ready by the end of the month, and placed initial commitments, although not in any large volume. No changes in quotations on heavyweight goods nor any offering of merchandise on an “at value’ basis has been reported in the market yet, although with most mills catching up on their orders, buy- ers expect that some such move may develop shortly. ed J, ‘ 485 EVERY FS 4 Pla nan OU, Dive IM WATER | | a ITEMS THAT BRING PEOPLE INTO your STORE frequently. The items that bring people into your store most often are the ones that are your best assurance of success. For, when people come in you can sell them not only what they ask for, but other products that you may suggest or that they see on display. Fleischmann’s Yeast is an item that brings people into your store frequently. Customers buy it often; some people come in every day for this well-known health food. Recommend Fleischmann’s Yeast to all your It will keep them healthy. And you know that healthy cusotmers with good customers. healthy appetites buy more of your products —which means increased sales and increased profits for you. LEISHMANN’S YEAST a product of STANDARD BRANDS INCORPORATED x xsiiemieiaaseeaoaset TT en he PRODUCTS Ce eee ee re ot fi f f E f k : E i : i EI ese eet Pe RS amine sta aes SaaS 4 MOVEMENTS OF MERCHANTS. Wayland—Mrs. Flossie Monroe has opened a lunch room in the Mason buildiag. Bax Axe—Mrs, J. C. Ort is closing out her entire stock of women’s ready- to-wear apparel and will retire from trade. Ann Arbor—The Superior Ice Cream & Products Co., Washtenaw avenue, has changed its name to the Superior Dairy Co. Grayling—The Grayling State Sav- ings Bank has been incorporated with a capital stock of $25,000, all subscribed and paid in. Paw Paw—Jacob Riedl, 55, who con- ducted a grocery store here nearly twenty years, died Dec. 9, following an illness of over three years. Bear Lake—L. D. Connelly, founder of the hardware, implement and gro- cery business of Connelly & Son, has retired from business owing to ill health. Cheboygan—The Cheboygan Home Bakery, Sam Elliott, recently of Du- rand, proprietor, was opened for busi- ness in the Awada block, Main street, this week. Detroit—The Mae Hat Co., Inc., 1425 Broadway, has merged its busi- ness into a stock company under the same style with a capital stock of $1,000, all subscribed and paid in. Almont — The Almont Poultry Farms, Inc., has been organized to raise poultry, deal in eggs, etc., with a capital stock of $8,100, all of which has been subscribed and paid in. Detroit—Nut Pops, Inc., 1806 Eaton Tower, has been incorporated to man- ufacture and sell confections. fruit beverages, etc., with a capital stock of $1,000, all subscribed and paid: in. Detroit—The Central Michigan Sales Co., Inc., 725 Twentieth street, has been organized to deal in waste ma- terial, wiping rags, etc., with a capital stock of $1,000, all subscribed and paid in. Hart—The Wigton hotel property has been leased to Alfred Stevens, of Boyne City, who, after doing consid- erable remodeling, will open again. The hotel had been closed about a year. Albion—Art Fiebig, retail men’s wear, 111 North Superior street, has filed a voluntary petition in bankruptcy in the U. S. District Court at De- troit, listing liabilities of $5,217 and assets of $3,993, Detroit — Corman’s, Inc., 6640 Twelfth street and 11744 Dexter boule- vard, has been incorporated to deal in drugs and kindred goods with a cap- ital stock of $10,000, $9,800 being sub- scribed and paid in. Highland Park — Max Bronstein, Inc., 12877 Woodward avenue. has merged his meat and grocery business into a stock company under the same style with a capital stock of $3,000, all subscribed and paid in. Detroit—Harry Adler has merged his hardware business into a_ stock company under the style of the Adler Hardware & Tinning Co., 10328 Wood- ward avenue, with a capital stock of $2,000, all subscribed and paid in. Otsego—Miss Catharine Townsend MICHIGAN TRADESMAN died at her home Dec. 5. following a short illness. Miss Townsend con- ducted a millinery store on Allegan street for more than thirty years, from which she retired three years ago. Jackson—Levy’s Bootery, Inc., suc- ceeds Levy & Eichorn in the shoes, rubbers and hosiery business at 118 West Michigan avenue, with a capital stock of 35,000 shares at $1 a share, $25,000 being subscribed and paid in. Hastings—Mead & Bumford have purchased the E. C. Russ & Son stock of groceries and will continue the busi- ness as a cash store and as one of the I. G. A. organization. They will con- tinue their East Side Grocery as be- fore. Scottville—Fire damaged the store building and hardware, implement and seed stock of Fred J. Reader & Son, Dec. 10, entailing a loss of many thou- sands. This is the first fire Mr. Reader has experienced in his forty-seven years of business life. Lansing—The North Side Commer- cial Club gave a testimonial luncheon Dec. 14, to Paul E. Dunham, founder of the Dunham Hardware & Imple- ment Co., Turner street, who retires from trade Jan. 1, after fifty years of activity in Lansing business world. Grand Rapids—The King Co., 38 Monroe avenue, N. W., has been or- ganized to manufacture and sell drugs, toilet preparations, etc., with a capital stock of $20.000 preferred, $20,000 common and 400 shares at $1 a share, $1,000 being subscribed and paid in. Lansing—Harry P. Woodworth, 65, died at his home, Dec. 10, following a sudden heart attack. Mr. Woodworth succeeded his father as owner of the Woodworth Boot & Shoe Store, 115 North Washington avenue, which was established by his grandfather, George Woodworth, in 1856. Kalamazoo—A. Maxwell Sargent, doing business as the Camera & Art Shop, has filed a voluntary bankruptcy petition in the District Court at Grand Rapids listing liabilites of $3.678 and assets of $973. The only creditor with a claim exceeding $500 is Henderson- Ames Co., Kalamazoo, rent, $1,000. Rochester—The Haddrill-Carpenter Co., dealer in men’s and boys‘ ready- to-wear apparel, will close out its stock and retire from trade here. The store occupied by the company has been taken over by Fred B. Carpenter, dealer in men’s and boys’ clothing who will occupy it as soon as it can be remod- eled following its vacancy by the Had- drill-Carpenter Co. Lansing—An involuntary petition in bankruptcy has been filed in U. S. District Court at Detroit against Earl H. and Glenn S. Davis, individually and as copartners, trading as Lansing Shoe & Leather Co., and Davis Bros., by J. Earle Brown, attorney, repre- senting B. F. Goodrich Corp., $356; St. Louis Shoe Mfg. Co., $145; Fire- stone Footwear Co., $41. St. Joseph—Announcement has been made that a new bank for St. Joseph will open Jan. 2, 1932, called the Peo- ples Bank. It will be organized at $65,000 capital; $13,000 surplus and $3,250 reserve. The bank’s roster is: President, J. C. Stubbefield, Oshkosh, Wis., vice-presidents, Stanley R. Ban- yon, Benton Harbor; M. W. Stock, St. Joseph; cashier, Julius Ranking, South Bend, Ind. Suggested directors are A, N. Klock, F. S. Upton, Benjamin Kasischke and Eugene O’Toole. Charlevoix—Mr. and Mrs. Franklin C. Sears, owners of the Ramona Park Hotel on Little Traverse Bay, have announced plans for their departure this week to Miami, Fla., where they will take over management of the new 100 room Casa Loma Hotel. The Casa Loma is located near the well- known Miami Biltmore in Coral Ga- bles and is one of the country’s finest resort hostleries. They announce that the swmiming pool, golf course and country club of the Biltmore are open to guests of the Casa Loma Hotel. A large portion of the employes from the Ramona Park and Belveder sum- mer hotels, conducted last summer by Mr. and Mrs. Sears, will be in the South with them. Battle Creek—The funeral of John I. Gibson was held at the Congrega- tional church Tuesday afternoon. The services were conducted by the pastors of the ‘Congregational and Seventh Day Adventist churches. Lee M. Bierce, of Grand Rapids, made ap- propriate remarks. The interment was in the local cemetery beside his wife. His brother, who died im 1906, was buried in the same lot. On every side there were evidences of the es- teem in which the deceased was held by the people with whom he was as- sociated so long. The Battle Creek Enquirer and News made a remark- able presentation of the career of the deceased in its Monday edition. Mr. Miller, the editor of the paper, was one of the pallbearers, having been a life-long co-worker with Mr. Gibson in the upbuilding of Battle (Creek, Dr. John H, Kellogg, who was closely as- sociated with Mr. Gibson in various undertakings for over thirty years, was unable ‘to be present, having gone to his branch sanitarium near Miami for the winter, Manufacturing Matters. Lakeview—Fire destroyed the plant of the Lakeview Creamery Co., entail- ing a loss of about $10,000, with very little insurance. Grand Rapids— The Hood-Wright Co., 525 Ann street, N. W., lumber, timber, etc., has been incorporated with a capital stock of $200,000, of which $1,000 has been subscribed and paid in. Detroit—The Bailey Products Cor- poration, 523 East Jefferson avenue, has been organized to manufacture and sell compounds for household use with a capital stock of $10,000, $8.500 being subscribed and $3,225 paid in. Detroit—The Seal Chemical Process, Inc., 5-133 General Motors building, has been incorporated to manufacture and deal in chemicals under trade mark, with a capital stock of 2,000 shares at $1 a share, $2,000 being sub- scribed and $1,000 paid in. Detroit—The Wayne Copy-Graph Corporation, 2-248 General Motors building, has been incorporated to manufacture and deal in mechanical devices for typewriters with a capital December 16, 1931 stock of $50,000, $4,000 of which has been subscribed and paid in. —__>~- 2 ___ A New Bread Law. Wisconsin now has in effect a newly enacted law which prohibits the return of bread, rolls and other bakery prod- ucts by retail grocers. The reason given for such a law is that drivers of bakery wagons have been in the habit of selling as fresh to one customer the goods which have just been picked up from another. No one is harmed by eating day old bread. In fact, many people are bene- -fited by the use of bread which has been baked forty-eight hours, But when a person pays for fresh bread he has a right to demand it. Many would not notice the difference nor care much, while others cannot be de- ceived. Their confidence in the ero- cer is lessened. If no complaint is made so the grocer has a chance to vindicate himself, he, too, has a griev- ance and may lose trade. When a cus- tomer does complain the grocer should do more than declare it is not his fault, He should confer with the baker and fix the responsibility for this decep- tion. The law is criticised on the ground that it will cause more good food to go to the garbage heap than formerly. Perhaps this is true. Bakers have a system which constantly disposes of their leftovers with the least trouble and least loss. When a customer wants stale goods he or she has but to look at a certain case or compartment to see if it may be had there. The intention of the law is to pro- tect the consumer against deception. It also saves the retailer from the charge of substitution, and the baker from the consequences of the retail- er’s overbuying. On the other hand if the retailer underbuys to avoid loss, consumers are inconvenienced by not being able to secure all they needed and the baker’s sales are lessened. If the law also operates to cause more bread to be thrown away in such times as these it seems as though its good and ill effects render it of little real value, When necessity overcomes pride the demand for stale bakery goods at the lower price will take care of all left overs, It will be a good plan to wait and see whether the Wisconsin law is sat- isfactory before we ask for a similar one. The grocer makes little enough on baked goods as it is now. The fair- est method for him is to allow him to continue to return goods, BE. E. Whitney. —_—_++»__ Rug salesmen for several fioor-cov- erings manufacturers were called in from short selling trips this week due to retail indifference on new lines at this time. The salesmen will be kept at home until the second week in Jan- uary, when regular spring sales cam- paigns will be launched. Many of the carpet mills are planning to close down for inventory taking next week, and a few are expected to remain closed un- til after the first of the year. In some cases production will be maintained on a greatly reduced schedule until the holiday week, which is the customary inventory period in the trade. en ee December 16, 1931 MICHIGAN TRADESMAN § Essential Features of the Grocery Staples. Sugar— Local jobbers hold cane granulated at 4.70c and beet granulated. at 4.50c, Tea—The demand for tea in this country has not been very good dur- ing the past week, partly because of the season and partly because the drop in pound sterling quotations in Eng- land thas affected the market. Prices have also eased off somewhat. Later in the week, however, prices firmed up alittle in primary markets, especial- ly on low-grade Indias, Ceylons and Javas. No important fluctuation is expected in tea in the near future, Coffee—Future Rio and Santos coffee, green and in a large way, have had some little advance on account of the new coffee tax imposed on coffee in Brazil and also on the making of a plan down there to destroy 12 million bags of Brazil coffee within a year. This has had an effect upon price of spot coffees in this country and they are possibly 34c per pound higher. Buyers, however, are not disposed to take advantage of this and anticipate their wants because they have no con- fidence in the situation. ‘The future of the Rio and Santos market is very hard to predict. Most people appear to think that the advance will mot last as the supply is still a very burdening factor in the market. Milds show no change for the week, but if Brazils go up and stay up, they probably will ad- vance in sympathy. Jobbing market on roasted coffee has not yet felt the effect of the advance in Rio and Santos but will do so shortly if it continues. Canned Fruits—California fruits are no longer offered at the low prices which prevailed only a few weeks ago. They are being taken off the market at a ‘time when there is no particular demand for them. This ,at least, will help prices, for prices always suffer when stocks are offered to buyers who do not actually need them. The stabilization plan which is being work- ed out is another hopeful factor. There does not seem to be any buying of new pack grapefruit. Regardless of prices it is not being sold. The low priced seller faces the same indifference as the high priced seller. Packers who have not as yet named their new prices need be in no particular hurry to do so. Spot grapefruit has moved in very good volume here at very low prices. Buyers certainly have had ample op- portunity to fill their needs well below the prices posted on new pack fruit. For this reason there will no doubt be a quiet market until these stocks are moved into consumption, Canned Vegetables—There is no change in the major vegetables. To- matoes are holding steadily, with some sellers asking $1.05 on standard No. 3s now. Peas are well maintained and the cheaper grades are being held a little higher. Corn is unchanged. Dried Fruits—Except for seasonal items, there is merely a routine activ- ity in dried fruits. Sellers look for a continuation of this condition now un- til inventory time. Prices are holding well and advances have been main- tained with few exceptions. It is probable that strong buying of raisins will come into the market just as soon as the raisin pool makes known its next offering date to commercial pack- ers. A fractional advance in prices is likely, and they would naturally want to cover before this advance becomes effective. Raisins are by far the strongest item in the dried fruit line, and have contributed in no small meas- ure to holding the list up. Not that there are any surpluses n other items. On the contrary, there would seem to be a shortage. Prunes, peaches, figs, pears are all well within the po- tential consuming needs of domestic and export markets this season. The difference between them and raisins seems to be that raisins have the con- fidence of buyers. Canned Fish—Tinned fish, of course, are not selling very well at this time of the year. Salmon of all varieties is inactive and unchanged in price. Sar- dines are not wanted, except in small lots. Prices are unchanged. Salt Fish—There is a fairly active demand for mackerel and other salt fish. The market is healthy and has a strong undertone on account of light stocks. ‘Considering that this is the dullest season for salt \fish, the demand is very good, Beans and Peas—Demand for all varieties of dried beans is still very limited. This has brought a complete disappearance of all firmness which recently developed and the entire list has made an average decline during the week of possibly 25 cents. Dried peas are neglected and easy. ‘Cheese — 'Cheese has ‘been fairly steady during the past week as the offerings were very moderate and the demand was light. ‘Nuts—Imported walnuts in the shell continue to move out in greater quan- tities here owing to the shortage of domestic walnuts. Distributors report a good demand for Sorrentos and re- sales of California and Northwest nuts have brought a good premium to hold- ers, The shortage of walnuts has also had the effect of stimulating demand for pecans, of which there is an abun- dance. Pecans will go into wider mar- kets this year than ever before, be- cause of the low prices established on them. In other years their outlets were very much restricted, so that they are not as well known as other domestic nuts. Low prices and ag- gressive merchandising, however, are overcoming this handicap. Large and small medium Brazils still appear to be short and many importers found themselves short shipped on imported filberts in the shell this. year. The shelled nut market is fairly active. The volume of ‘business shows some sea- sonal increase, and importers are not overburdening themselves with stocks. ‘Shipments of walnuts to this country are largely sold before arrival, Levant filberts are coming in on a replacement basis only. Almonds are steady, with some shortage of Marconas and Valen- cias reported here. Rice—Shipments of rice are coming into town on contract, and there is little new buying at the present time. Prices are holding well all along the line. Sellers do’ not look for any re- newal of business now until just be- fore inventory time when there will be bookings for shipment after the first of the year. Growers are holding rough stocks ‘firmly and millers are taking just their bare needs. Prices may ease slightly just before the first of the year, but this is entirely prob- lematical. A steady market is seen after that, however. Sauerkraut—There is more of a dis- position to sell evident among packers of loose kraut, $7.25 up, according to the desire of packers to sell. Canned kraut packers are holding firmly. Syrup and (Molasses—Business in sugar syrup during the week has been fair, but in small lots only. Prices are steady. It will be a quiet market un- til ‘the first of the year. Compound syrup is selling about as it ought to at this season, but mostly in small lots, The market has declined 10 cents dur- ing the week. Molasses is a routine affair only immediate wants being bought. Prices are unchanged, Vinegar—A fair volume of business is being done in vinegar, ‘but it is en- tirely of a replacement variety. Buy- ers are not anticipating their needs very far ahead and there is no snap to the market. Prices were well main- tained this week, oo Review of the Produce Market. Apples—Current prices are as fol- lows: Baldwins, 2% in, ‘A grade --_-_- $ .85 Bananas, 234 in, A grade ______ 1.00 Delicious, 2% in., A grade ____-- 1.25 Welicious, 234 in., C grade ______ aa Greenings, R. I., 2% im, A grade 1.00 Greenings, R. I., Bakers, 3 in.-- 1.25 Grimes Golden, 2% in., A grade__ 1.00 Grimes Golden, 2%4 in., A grade .65 Hubbardstons, 2% in., A grade __ 1.00 Jonathans, 244 in, A grade _____ 1.25 ines 214 in iA erade 2 1.00 Kings, 3 in., Baking, A grade __ 1.50 Meclntosh, 214 in. A gerade -__. 1.75 Yellow Pippins, C grade ______- 43 Shiawasee, 2% in., A grade __.. 1.00 Spies. 3 im, Dalking =. 1.50 Spies, 2% in. A grade _________ 1.50 Spies, 24 1. (© srade 85 Talman Sweets, 2% in., A grade .85 Wagners, 2% in., A grade ------ aa Cookine Aipples 2. 50 Washington box apples are sold on the following basis: Extra fancy Delicious __._._____ $2.75 Baney Deherus 2.50 Extra faney Romes oo. 2.35 Waney Nemes 2. 0 2). 25 3agas—iCanadian, 60c per 50 Ib, sack, Bananas—5@5%c per lb. Beets—75c per bu. Butter—The market has had rather a quiet week with only small fluctua- tions. Butter can be expected to go forward about on an even keel with no important change either way for some time. Jobbers hold 1 Ib. plain wrapped prints at 30c and 65 lb. tubs at 29c for extras and 28c for firsts. Cabbage—85c per bu. Carrots—60c per bu. Cauliflower—$2.75 for box contain- ing 6@9. Celery—30@50c according to size. Celery ‘Cabbage—65c per doz. Chestnuts—18c per lb. for York stock, Cocoanuts—90c per doz. or $5.50 per New bag, Cranberries—Late Howes, $2.50 per box, ‘Cucumbers—tllinois hot house, $2.25 per doz. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping station: C, TL Pea Beans 2. $1.80 Light (Red Kidney .... 1. 225 Dark Red Widney .- 9... 4.00 Eges—The market has taken a big slump on account of a rush of re- ceipts. Jobbers are paying 20c for strictly fresh hen’s eggs and 15c for pullets. They are selling their sup- plies: Fresh hennery eges _... 30¢ Bresh ¢ga¢:) 26c Prealt OGUG nc civeerecc ccs 17c MX candled storage __.....__. 20c x candled storage 16c &® ohecks storage —. 14c Grape Fruit—Florida commands $3 @3.50 per box; bulk $2.75@3 per 100. Grapes—Calif. Emperors, $2.10. Green Onions — Shallots, 60c per doz, Green Peas—Calif., $9 per crate of 40 lbs. Green Beans—$3.50 per hamper for California, Lettuce—In good demand on the following basis: Imperial Valley, 6s, per crate ~-$5.00 Imperial Valley, 5s, per crate -- 5.00 Home grown, leaf, 10 Ibs. ____.__ .80 Lemons—Present quotations are as follows: S60 Sunkist $5.50 d00 Sunkist 5.50 360 Red Bal = 4.50 5360 Ned Hall... 4.50 Navels are now sold as follows: Oranges—Fancy Sunkist California Oe $5.00 0 4.75 COG 4.50 14 4.50 EO 4.25 Ps ee a Ee 4.25 Oe 4.00 g24 a.49 Floridas—$3.25 for all sizes; Bulk, $3 per 100. Onions—Michigan, $2.50 per 100 lbs. for yellow and $3 ‘for white; Genuine Spanish, $2.75 per crate. Parsley—40c per doz. bunches. Potatoes — On the local market transactions hover around 40c per bu. In Northern Michigan carlot buying points the price ranges from 15@18c per bu.; Idaho, $2.25 per 100 Ib. sack. Poultry—Wilson & Company pay as follows: Heavy Soring 1... 14c Heavy fowls J... Te Light fawls . 1lc Ducks. 14c Geese 2 Ile Na ft Furkey (2. 22c Spinach—$1.50 per bu. for Texas. Squash—$2.75 per 100 lbs. for Hub- bard. Sweet Potatoes—$1.75 per hamper for kiln dried Jerseys; $1.50 per hamper for Tenn.; $1.75 per bu. for Ind. Tangerines—$2.25 per bu. Tomatoes—Hot house, $1.50 per 7 Ib. basket. Veal Calves — Wilson & Company pay as follows: Patey 2452505000 6@8c Gog@ 7c Median 4 io 5c Poor 2 8c —__>+ 2s_ Martin—John Vander Molen has en- gaged in the grocery business here. Ss anis tatiide aheeledibs aadeiaadasseisa te ocd Stars Si pS cee a EEA REARS ACERS TO TE TP NR NR 2 gpa ETE TE YEE MEIER TIYLE St oa ca aint aa ohis eases ATAiaacHs ee iat SER Maa ag NERS ee pa LE eS — SPAIN ENI eA Se 6 MICHIGAN TRADESMAN December 16, 1931 MUTUAL FIRE INSURANCE Forgotten Causes of Fires on Farms. The farmer of to-day has more hid- den opportunities for fire than a man in any other walk of life. This self- same farmer would be greatly sur- prised to find that many fire hazards exist in connection with his property and unless remedied may cause the destruction of his buildings when he is least expecting it. The farmer too, has a moral obliga- tion to fulfill, If he does not fre- quently check up on the safety of his risk, he is wholly unworthy of insur- ance protection. At all times the farm- er should bear in mind that on account of his carelessness there is danger of destruction of a large amount of prop- erty and perhaps the loss of life. If he is insured he also holds another obliga- tion. To the company which protects him he owes the consideration of be- ing interested in protecting against fire to the greatest extent. Check up on yourself Mr. Farmer, and see if you house any or all of the following forgotten causes of fire: Spontaneous combustion in your hay mows, Uncleaned lamps and lanterns. Lanterns set down near hay, straw, elc; (Careless use of matches in the barns. Unwatched brush and rubbish fires. Unrodded ‘buildings. Defective chimneys. Do you park your automobile in your barn? Do you feed your kitchen mange with kerosene? These are but a few of the many causes of fire which every farmer, man or woman, knows but which some- times are so conveniently forgotten. —_—__+> >> Stamping Out Arson. Arson, as Fire Marshal S. L. Legreid of Illinois, recently pointed out, is a crime whose successful prosecution re- quires the support of a strong and united public sentiment. It is one of the most despicable of all crimes—and one which affects the security and pocketbook of every citizen. IWinois has made a good record in combatting it through the creation of local arson squads, These are headed by the fire chiefs, in association with the heads of the police and public spirited property owners. The duties of each squad are: Prompt and thor- ough investigation of every fire; secur- ing all possible evidence in suspicious fires; co-operating with the state fire marshal in cases warranting further in- vestigation; building up a state of pub- lic opinion which will not tolerate arson. During the last fiscal year 66 con- victions for arson were secured in Illinois—a record for a twelve months’ period. ‘Two notorious arson rings which had ‘been profitably operating for several years, were broken up. Depredations of a gang of boys who had terrorized farms by burning barns, homes, sheds and stacks of hay, were stopped, It is said that the authori- ties were greatly aided by Illinois’ model arson law which provides. slid- ing penalties to fit the individual case, whereas the old law requires the same penalty in ever instance. Other states would do well to follow this example. The crime of arson must be stamped out. —_+-+____ The Great Temptation. Since the old kerosene lamp has largely exploded its way into history and left the job to the modern in- candescent lamp, one would ‘suspect that “kerosene” had found itself with- out a job. A close watch on our news columns will reveal the fact that kerosene is still on the job but in a somewhat dif- ferent position, Every week old kerosene helps somebody to emulate Elijah by ascend- ing to heaven in a chariot of fire. There seems to exist an unbreakable bond ‘between kerosene and stoves. Kerosene is the lazy man’s enemy in the guise of a friend. When the irate wife yells out, “Bill, the fire is out in the furnace,” and suggests that he do the impossible without kindling, Bill does it with the able assistance of his friend kerosene. Lulled into a sense of false security and finding it the quickest way to cut off the flow of wifely ianguage from upstairs he stumbles onto his ultimate- destiny. Kerosene has betrayed an- other trust, wrecked another home and filled another grave. Beware of the great “Tempter.” Buy your kindling or split it your- self and remember that perspiration may increase the laundry bill, while kerosene works only for doctors, un- dertakers and the hereafter. 2-2 John I. Gibson. Ever get up sad and weary— Sun don’t shine—the day yawns dreary; Outside there’s a raw wind blowing Rain seems ever colder growing? Meet a man—He's walking briskly, Wet, yet calls out gayly—crisply, “Morning; fine for the potato crop?” That’s John I. Hot day—hot nights—no retiring— Sticky—sweaty—cross, perspiring. Fretful, at the world about you— Think ’twould get along without you. Phone rings—you snap curtly, ‘Hello,’ Back there comes the voice you well know— “‘Ain’t this now some fine corn weather?”’ That’s John I Winter comes and ice comes creeping; Frost through crack and cranny seeping; Snow lies banked where strong winds blew it; Grumbling, you go wading through it; Comes the man who likes it creaking— Cheerfully he hails in greeting “Won't this make the apples pippins?” That’s John I. Has no quarrel with Fate or weather; Thinks things all work out together— Thinks the Lord has ways of knowing Just what winds there should be blowing. Heavenly hosts will greet him some day; Pause and smile to hear his voice say: “Evening, don’t they make the halos fine now?’ Our John I. Fred W. Gage. —_——_> 2. > ____- Sales of Holiday Hose Fair. Sales of women’s full-fashioned and seamless hosiery for the holiday trade have ‘been holding up fairly well, with several mills producing low-end goods sold up until the end of the year. Major emphasis is being placed on merchandise to retail at 59 and 69 cents. In the better ranges, jacquard lace effects are moving in fair volume. Meshes are also a favored number, and increased sales on both these types are looked for during the Spring. Prices continue unsatisfactory to mills; Nevertheless, it is felt in some quar- ters that there may be further re- visions before the close of the year. Finnish Mutual Fire Insurance Company Of Calumet, Michigan Has paid dividends of 40 to 68 per cent for the past 40 years and have accumulated more assets and sur- plus per $1000.00 of risk than leading stock com- panies. We insure at Standard Rates and issue a Michigan Standard Policy. We write Mercantile, Garage, Church, School and Dwelling risk. Write for further information.. JACOB UITTI, Manager 444 Pine Street Calumet, Mich. 1909 THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY afhliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg. Grand Rapids, Mich. 22 Years Losses Paid Promptly — Saving 30% For FIRE and WINDSTORM Insurance 1931 BEFORE THE LIBERTY BELL In 1752, before the — / founding of the na- tion — even before the Liberty Bell rang out, the first plan of insurance was found- ed. It was a Mutual company organized by Ben- jamin Franklin. The Federal Mutuals operating un- der this tried and test- ed system, are today giving policyholders sound protection at substantial savings. Investigate the Fed- eral plan—write or telephone the nearest office TODAY. FEDERAL HARDWARE & IMPLEMENT MUTUALS Retail Hardware Mutual Fire Ins. Co. Minneapolis, Minnesota Hardware Dealers Mutual Fire Ins. Co. Stevens Point, Wisconsin Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cots 0 OU) Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer December 16, 1931 DETROIT DOINGS. Late Business News From Michigan’s Metropolis. Albert G, Kunz and Arthur M. Keyes, individually and as copartners, doing business as the ‘Cadillac Credit Clothing Co., filed a voluntary petition in bankruptcy in the U. S. District Court here, listing liabilities of $4,291 and nominal assets of $16,849. Last among the details of new model automobiles to be settled these days is what their prices shall be. This is especially true of many of those cars which are being held in abeyance until the New York automobile show. Mechanical details may be known to competing manufacturers, for mechani- cal details do have a way of leaking out, but prices are different. Usually they are known by only a few persons noted for their silence. Two possible advantages lie in a last-minute price announcement. It gives a manufactur- er a chance to establish his prices after a competitor has announced his, and it withholds the same advantage from the other fellow. It is virtuahly assured that there will be few, if any, price increases, The situation now existing is construed in Detroit as indicating that, in the lower price field, there will be no change either upward or downward, though added values will be built into cars. Above the low-price level the trend is expected to ‘be downward, as typified by Buick and Studebaker. The new Studebaker, which was an- nounced last week, set at rest all speculation as to the possibility of the six being discentinued as a result of the corporation’s entrance into the low price tier with the new Rockne. Stude- baker will continue its six as a large car of 117 inch wheelbase and with an 80 horsepower engine. The base price of the latter, $840, will remove it definitely from the competitive sphere of the Rockne. With substantial agreement on the mechanical details of the new ford now reached by all those who have been speculating about it, the announcement date has become the subject of con- stant variation, Rumor now is fixing it as Jan. 9, the date of the opening of the New York show. ‘There is evi- dence that things are moving slowly at Dearborn, but whatever the signifi- cance of this may be, it remains a mystery to those on the outside. Only one more new model announce- ment appears likely ‘to materialize at an early date. It is a car that ranges in price from the level just above the popular up to $2,000. Among those which seem destined to be withheld until January are ifive General Motors products—Cadillac, La Salle, Oakland, Pontiac and Oldsmobile. Hudson and Essex, Hupmobile and Willys also will be among the late comers, according to present indications. Thirty-four thousand persons are at work upon the production of the new Chevrolet, not including those in the Fisher Body plants. Already more than $20,000,000 worth of new cars and parts have been turned out. The plants are operating a minimum of four days a week, officials announce. ‘That motor car makers are going to be more responsive than in any re- MICHIGAN TRADESMAN cent year to the demand for instru- ment boards of higher visibility ‘be- comes more apparent with every new model announced. Instruments not only are carrying larger faces but faces of a type which makes them easier to read. Except for the motor heat indicator, it is unlikely that any instruments will wander away from the dash panel this year, and in the case of this one it pslace is likely to be taken by something new in the way of a driving dial, —__+~+~+_ Items From the Cloverland of Michi- gan. Sault ‘Ste. Marie, Dec. 15—The Union Carbide iCo. is doing much to put the ‘Christmas spirit in our Christ- mas this year, with the announcement that the plant will start on full time Jan. 1. This surely will be a Merry Christmas to its 400 employes who have been working on half time for the past year. Our Chamber of Commerce has adopted a plan to provide work for the unemployed. The plan provides that neighborhoods organize, pooling their funds so that in each neighbor- hood a snow shoveler could be em- ployed. Thirty homes donating 50 cents each could pay a man $15 per week to keep the snow from the walks and steps of the homes, Many families are moving into Stuben from that community, in search of employment as a result of the news that D. Schruler, of Gaylord, is build- ing three sets of new camps which will operate this winter and next spring in their lumbering operations. Did you ever hear of the Scotchman who painted red stripes around his baby’s thumb so the child would think it was peppermint candy? W. D. ‘MacIntyre, who for the past number of years has been purchasing agent for the Soo-Cadillac Lumber Co., has resigned to accept a position with the Hewett Grocery ‘Co. The many friends of N. J. Lapine, of Gladstone, were shocked to hear of his death, which occurred on Wed- nesday, Dec. 9, at his home at Glad- stone. He was 53 years old. Although in failing health for tlfe past four months, Poly, as he was known by his many friends, continued active in his duties until about three weeks ago, when. he was confined to his home. A slight rally, a week ago, after his life had been despaired of, gave hope that he would recover, but he again de- clined. Death was caused by heart trouble, complicated by a liver ailment, Mr, Lapine was a lifelong resident of Delta county and prominently and widely known throughout this section of Cloverland. For over fifteen years he was a traveling salesman for the Cornwell Co., until they sold out to Swift & Co. He resigned and entered politics, being elected county super- intendent of poor. He was also vice- president and director of the First National Bank of Gladstone. Besides he was secretary and treasurer of the Gleason Exploration & Mining Co. He was considered the most popular and best known salesman in the territory, beloved by all of his customers and the best salesman in the employe of his company. He was born Aug. 10, 1878, at Masonville, where he was reared, receiving his education in the schools of Gladstone and Masonville. In the early days he conducted a livery, later entering the undertaking profes- sion, until about twenty years ago, when he entered as salesman for the Packing Co. He is survived by his widow and nine children. William Walker, the well-known grocer at Hessel, moved into his new store, which is next to the one he was occupying. Everything in the new store is up-to-date. The stock is nicely arranged and neat in appearance. Mrs. Walker is in charge of the store while Mr. Walker will keep on with the transportation business, W. W. Joslyn, aged 83, died at Sterlingville last Thursday morning of dropsy and old age. He had been ac- tive in the grocery business with his sister, Mrs. Thomas Rothwell, since the death of Mr, Rothwell. Mrs. Tony Young, wife of Tony Young, one of our Johnson street gro- cers, died at Newberry last Thursday and was buried here. She is survived by her husband and one son. The ‘Canadian highway No. 2 will not join highway U §S 2 at ‘Sault Ste. Marie, as hoped by Grover C. Dillman, State Highway ‘Commissioner, accord- ing to a letter received from C. H. Fullerton, deputy minister of high- ways for Ontario. Mr. Fullerton said that the Ontario Highway, between Pembroke and the Soo, Ont., has never been named and that the probability is that if it happens to form part of the trans-Canada highway it will be known as No. 1. The present No. 2 highway runs from Montreal through Toronto and London to Windsor. It was Mr. Dillman’s suggestion that Ontario give part of this highway another number, U S 2 ends at Montreal and starts up again at ‘Sault ‘Ste. Marie. Had Mr. Dillman’s suggestion been adopted it would have meant a trans- continental highway No. 2 through Canada and Northern United States. The nicest thing about the ‘Christ- mas season is the discovery that the kindly feeling is worth more than a present. William G, Tapert. Saati allied Ripe brains never turn green with envy. Canned Goods Campaign a Success. Promotion of canned goods as a holiday gift item brought a flood of new business to the food industry dur- ing the last two weeks. The plan started by the National Canners As- sociation and taken up by jobbers and retailers has moved large quantities of canned peas, corn, meats, pineapple brokers here, Retailers ‘have featured assort- and peaches, according to ments of canned goods retailing from $1 to $5 but are getting the best call for $1 to $2 assortments, Re-orders on the staple canned goods have been since the plan started, but stocks in the hands of brokers and canners are ample and no shortages heavy are reported. oa Little Willie from his mirror Sucked the mercury all off, Thinking, in his childish error, It would cure his whooping-cough. At the funeral Willie’s mother Smartly said to Mrs. Brown: “*Twas a chilly day for William When the mercury went down.” GREENE SALES CO. SPECIAL SALES CONDUCTORS Reduction — Money-raising or Quitting Business Sales. 142 N. Mechanic St. Phone 9519 JACKSON, MICHIGAN scent to your trade: an assortment of 12 or 24 cans of Hart Brand Canned Fruits and Vegetables as a practical Christmas gift. W. R. ROACH & CO., Grand Rapids HART ae Wd FNS FOODS TRADE MARK BIG RAPIDS, MICHIGAN COME TO FERRIS January 4 And prove to yourself that you can and will succeed. Place yourself under the guidance of a competent, inspiring and result-getting faculty. Get education at a moderate cost. Select one of the following courses and gain the benefits of Ferris prestige and standing: STENOGRAPHIC and SECRETARIAL ACCOUNTING and BUSINESS ADMINISTRATION SALESMANSHIP. BANKING and FINANCE ALSO COLLEGE PREPARATORY TRAINING Write for information FERRIS INSTITUTE Thee Ts INSTITUTE! E. J. PARR, Bus. Mgr. LS RUM OULAL IS e Sic ae : 3 re } a if % ; e i ie LS CLL Ease aeetMeneba ee ons ace TNT e ae SE ce ae eS Te Sa Sa ac RR sana COMMODITY INFLATION. Although the immediate movement of commodity prices does not yet re- flect any firming tendency, there is good reason to believe that the col- lapse will be halted and an upward movement started. Year-end influ- ences with the usual curtailed buying to keep down inventories are now felt and were probably responsible for the further slump last week in values. The Annalist index moved to a new low of 98.9 and Dun’s list showed the largest number of declines since last May. There are, however, at least five sources which may contribute to a firming up fo commodity prices, and, in fact, to definite inflation: (1) Ad- vances authorized in freight rates are being introduced at once into costs of the materials affected. (2) An- nouncement of higher taxation will lead to the figuring of higher costs. (3) Operation of the bankers’ pool re- duces the pressure for commodity liqui- dation. (4) The Hoover plan for finance and home-loan corporations, additional aid to Land Banks and broadening the credit base of the Fed- eral Reserve System would have sim- ilar effects. (5) Less hoarding of cur- rency and a gold inflow will enlarge the credit base and encourage freer loans. Against these factors tending toward inflation there must be mentioned, of course, the counteracting influence of gold standard suspensions in Great Britain and other countries, which have reduced export prices, increased com- petition in world markets and led to the forcing on domestic markets of larger imports and a portion of the products which we might ordinarily sell abroad. The key of the world slump is un- doubtedly the commodity price slump which was largely brought on by ex- cessive speculation here. The latter was in turn accounted for chiefly by _ our “prosperity chorus” administration and otherwise. If the present price trend can be arrested and turned up- ward many of our difficulties would disappear, but it would be well to see even now that inflation is not again made a political party program. PERSONNEL TURN-OVER. The largest turn-over in executive personnel in years is expected soon af- ter the start of the year. The mor- tality will be especially heavy, it is said, among the “stuffed shirt’ type of executive who boasted of results when almost every enterprise could scarcely avoid getting them during good times, but who failed completely to make headway when conditions de- manded real ability. The loss of these fair weather supermen will scarcely be mourned, since they will make way for those better able to cope with present business difficulties. In the retail field during the year there has been notable effort made toward getting all personnel on a pro- ductive basis. The so-called “salary review” process has been applied to selling staffs to determine those who are “earning their way’ and those who must exert themselves more efficiently MICHIGAN TRADESMAN or receive better direction. Store executives are being submitted to the same tests, and, where production is not proved, salary revisions or dismis- sals have been made or are contem- plated. No doubt the same examinations are being carried out by business at large, which has probably been taxed huge sums for inefficiency in high places which was hidden temporarily by the last boom. It is not unlikely that some of the older executives who have con- tended successfully with depressions in. the past may find an enlarged call for their services. The fad for young men in high posts was no doubt overdone in many instances, although rapidly changing conditions might seem to put a premium on the fresh and untram- meled viewpoint. : While only good can come from greater recognition of real business ability, a word of caution is sounded against changes which are made only for the sake of change. The cost of replacing executives is frequently larger than the advantages obtained, | as many managements can prove from sad experience. Unbiased study and not mere whim is held up as the best basis for judgment. NATIONAL AFFAIRS. Opening of Congress and the series of messages by President Hoover and Mr. Mellon were of outstanding im- portance to business interests during the past week. Their effect on senti- ment was obviously disheartening, probably because it became so much clearer how the steps to meet the huge budget deficits would hit each indi- vidual. Trade representatives expect to see further economies practised by those who fear higher taxation. The Hoover message on “the state of the Union” was regarded as dis- appointing in business circles because of its failure to deal with conditions in a more positive manner. The usual negative style of handling the country’s problems was observed, and it was re- marked that finance corporations may succeed commissions as Mr. Hoover’s favorite method of meeting vital ques- tions. Recommendation that the tax pro- gram follow the general lines of the 1924 act will at least enable business men to know from experience just about what to expect. Congress is likely to make important changes, how- ever, and probably will not lose sight of the fact that concentration of wealth is a prime cause of our economic dis- turbance. Similarly, this body may not’ underrate excessive tariff rates as an- other disturbing factor or accept fal- lacious arguments against some form of unemployment insurance, which could be subsidized at the start with almost immediate good results for busi- ness, Year-end slackening was observed last week in most industries, but the decline has not exceeded the usual amount. The weekly business index has firmed up a little and the expan- sion of automobile output should soon be reflected in the steel and other sup- ply lines. ‘Building operations have dropped to a new low, according to contract award figures, and permits last month were almost 50 per cent. below the figures for the same month last year. RUSHING THE SEASONS. Although there seems to be little possibility of changing such practice as long as organized effort is lacking, the retail and manufacturing habit of “rushing the seasons” can be held re- sponsible, it is declared, for a great many costly evils that affict most lines of merchandise activity. Price compe- tition. unjust returns and similar caus- es of universal and continual complaint can often be traced in large measure to attempts at selling goods before the appropriate period. This year, for instance, there was the usual staging of apparel sales im- mediately after Thanksgiving despite the fact that warm weather had de- layed consumer buying and regular merchandise at regular prices might have been moved right through even the holiday shopping. In fact, this kind of buying has been a feature of the holiday business so far. A further example may be given of the rush that has already started to begin Washington bi-centennial pro- motions following the holidays. This celebration does not start until Feb. 22 and runs through to next fall. Ap- parently, it is the idea of some mer- chants to take all the “kick” out of this promotion plan before the actual cele- bration starts. It may be wondered why some more “enterprising” estab- lishment does not introduce its centen- nial offerings alongside its toy section. An early Easter next year gives special emphasis to the need of curb- ing this general desire to do Easter business at Christmas. Unless some action is taken, the stores cannot look very hopefully toward spring prospects. LOSSES IN SOME LINES. Until the break in the weather last week, retail trade in this area was making fair progress. Christmas busi- ness so far seems to be a little delayed or else the stores will have to be satis- fied with sales about 10 per cent. under last year’s. While the probable trend of demand toward practical gifts was foreseen, the buying of apparel and home furnishings is remarked upon. Such lines are holding up well, while perfumes, lingerie, hosiery and even toys are showing appreciable losses. Possibly the latter will show up much better in last-minute purchases. Wholesale merchandise markets are having their usual quiet spell, although. re-orders have been received on a num- ber of lines which are wanted by stores that failed to cover their requirements earlier. More buyers are expected this week who will look after post-holiday needs. Women’s coat producers have clean stocks in the main, but are of- fering special lines for January selling, which are about 20 per cent. lower than their fall prices. Reductions on several well-known brands of shoes, made by a large manufacturer, were announced during the week. lLower- priced lines of bathing suits were also introduced. December 16, 19381 THE ICE CREAM CONE. Those who prefer the portable por- tion of ice cream, commonly known as the ice cream cone, may suppose that this convenient and ingenious arrange- ment was devised simultaneously with the discovery of the frozen delicacy itself. It seems simple and _ logical that the container should be as edible as the contents. But as in the case of many other inventions, it required an inspiration of genius to discover the obvious. Charles E. Menches, who first put cake and cream together to make an ice cream cone, has just died in Akron at the age of seventy-two. He was at one time a circus performer. His great idea came to him on the midway at St. Louis’s World’s Fair, where he noticed a girl eating ice cream on a waffle. He immediately borrowed a sliced of cake, wrapped it around a portion of ice cream and created the first ice cream cone. Later he built a good business on his basic idea but was never able to secure a patent on the ice cream cone itself. Yet he must have found satisfaction in the thought that he rendered a great service to society, even though his name is unknown to the great host that does him honor in the popularity of his invention. QUACK FARM REMEDIES. Secretary Hyde’s stand on agricul- tural rehabilitation, stated in his annual report to the President, is, in substance, a challenge both to the farmers and to the Congressmen who are supposed to represent them. He correctly states that surpluses cannot be forced on un- willing markets by the export deben- ture or the equalization fee. Agriculture was inflated during the war. Deflation has been so slow that the world mar- kets are still: overstocked. The Farm Board was organized to help relieve deflation by fostering co-operative crop limitation. It was shunted into just such operations as Secretary Hyde now warns against—artificial stabiliza- tion which encouraged more surpluses. That experience itself should be suf- ficient warning. Apparently it is not. The Congressional doctors are de- manding more experiments, and even the Big Three farmer organizations are again calling for the debenture and the equalization fee. American agri- culture will have to adjust itself to a declining export trade even when the depression is ended. The adjustment involves two major factors, voluntary reduction of acreage and abandonment of marginal farms. A HEALTHFUL YEAR. There are many complaints in these days of wintry weather, of. colds, coughs, sore throats and other minor discomforts and disorders. But accord- ing to those who keep statistics of the public health, this has been a year un- usually free from serious epidemics, and the present period is freer from influenza and dangerous colds than any similar time since the records have been kept. Claims for sick benefits and health insurance are at mid-sum- mer level when illness is at its mini- mum. December 16, 1931 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. Our only mercantile call last Satur- day was made at the ‘Stanton store on Lake Michigan Drive, four miles West of the city. Ever since Mr. Stanton started handling eggs by weight I have purchased our household supply from him, because |] have advocated that method of handling eggs ever since I put out the {first issue of the Tradesman and want to encourage that method to the extent of my abil- ity. Mr, |Stanton tells me that he has many followers, owing to the success he has achieved since making the change in handling eggs, and that he believes that an effort to present the matter to the Legislature would re- sult in the enactment of a law by that body providing that all sales of eggs be made by weight. The creditors of Claude Hamilton have come to an agreement with him and his wife which appears to be fair and equitable to all concerned, Under this agreement ‘Mr. Hamilton surren- ders both his homes—his former home on North Lafayette avenue and _ his present home on Robinson road—for a $15,000 mortgage which runs three years without interest. In addition, Mrs, Hamilton receives $10,000 for her dower right. ‘The Hamiltons retain their household furniture and the Lin- coln letters they have accumulated. The creditors assume $5,000 in taxes which thas accumulated during the past two years and also the arrears of taxes on the North Lafayette avenue home. Mr, Hamilton receives a monthly stipend of $125 a month for twelve months. Mr. Hamilton’s liabilities are about $500,000. ‘It is expected that the creditors will receive from 30 to 50 cents on a dollar. When Mr. Ham- ilton felt he was mentally unable to continue his business on account of the great shrinkage in his securities, he turned over his assets, except his real estate, to Robert Irwin and Wm. H. Gilbert, giving them a bill of sale. These men, of course, have acted un- der the advice of the creditors to a great extent and have handled the situation so carefully that they have avoided all the friction possible. The East end home of the Hamiltons was appraised by the Old National Bank three or four years ago at $150,- 000. On account of the depressed conditions of real estate values at this time it probably would be impossible to obtain more than $60,000 for the property at forced sale. It is under- stood the creditors will lease the prop- erty until such time as real estate values improve. Unless all signs fail the DeVaux Hall Motor (Corporation, which came to Grand Rapids about a year ago with a great flourish of trumpets, brass bands, banquets, fireworks and clap- trap, is not turning out as it was hoped it would. So far as outward appear- ances go, the company has practically suspended operations, with no indica- tion of a revival of activities later. The latest report available, dated Oct. 10, shows liabilities of $840,439.17, which includes $400,000 due to banks in San Francisco and Oakland and $330,669.57 accounts payable. Local job printers hold unpaid accounts of $18,000, These accounts have been assigned to the James Bayne Co., which has started suit for the account against James Houlihan, Inc., which handled the ad- vertising and printing of the corpora- tion. Both of these concerns have main offices at Oakland, to which place Houlihan thas evidently returned. The DeVaux Hall Co. will probably also return to Oakland. Later—Since the above was written, the printing bills have been paid through the law office of McAllister & than $5,000,000. The cost of the plant, as let by contract and equipment pur- chased by the city, has been $806,000. The total cost, including land, en- gineering and inspection, extras, equip- ment and tools, planting, landscaping, and additional expense, will be $925,- 000 when the work around the plant is completed in its entirety. James R. Rumsey, Superintendent Sewage Treatment Works, I am very glad to be set aright in a matter of this kind or any other kind, because I pride myself on the reputation the Tradesman enjoys for accuracy of statement. Because J have carefully inspected the underground construction and ma velled at the The Late John I. Gibson. McAllister, attorneys for the DeVaux Co. In the course of my business career I have seen many concerns start by the brass band method, but I have never known a concern which availed itself of such methods to succeed, Of course, the times were such that no new undertaking of the kind could make a showing that would justify its existence, Grand Rapids, Dec, 11— Many thanks for the kind words that you gave us in this week’s issue of the Tradesman under Out Around, but please allow me to correct one state- ment and that is, that the Sewage Treatment Works cost a little less enormous expense it must have in- volved I am at a loss to understand how so much could be accomplished for less than a million dollars. I am gratified beyond measure over the large number of letters of appre- ciation and commendation [ have re- ceived concerning our forty-eighth an- niversary edition. It is a fact that I worked very hard to make it a worth while publication, but I had no idea it would find favor in the eyes and hearts of so many good friends. Little did I think when I wrote a cheery note about John J. Gibson in this department last week that the very next issue of the Tradesman would chronicle his demise. After we called on him at the Sanitarium hospital, at Battle ‘Creek, Dec. 5, it was deemed wise to perform a minor operation on him. He withstood the ordeal in a satisfactory manner. Last Saturday we were informed that the next twenty-four hours would determine whether he would survive, but at 6 o'clock Sunday morning word came over the wires that he had just passed on. I have lost many friends by death this year, but no death has given me a greater shock than that of ‘Mr. Gibson. Mr, Gibson was born in Warings- town, County Down, Ireland, 1859. He left Belfast in 1885 and went to New Zealand on account of the ill health of his wife. The long sea voyage and the change in climate restored her health, so in 1887 they went on to Samoa, Honolulu and California, where they located in Oakland. Mr. Gibson found employment with a publishing house there, which two years later sent him to London as their European representative. He remained in Eng- land six and a half years, when they returned to this country, settling in Battle ‘Creek, where he took the posi- tion of superintendent of the Review and Herald publishing house. Four years later he retired from this position to take the position of superintendent of construction of the original Sani- tarium building. On the completion of this work he accepted the position of Secretary of the Battle Creek Cham- ber of ‘Commerce, remaining there six years. For the next ten years he acted as ‘Manager of the Western Michigan Development Bureau, which he _ built up-to a remarkable degree of efficiency and effectiveness. Eleven years ago he was prevailed upon to return to 3attle Creek and again assume the secretaryship of the Chamber of ‘Com- merce, which he voluntarily relinquish- ed May 1, 1927, since which time he has been in the employ of the financial departments of the Battle Creek Sani- tarium and the Battle Creek College. No man among my many acquaint- ances was more versatile, more com- panionable and more thoroughly genu- ine in all the relations of life than John I. Gibson. J have known him many years and worked with him un- der many difficult conditions. J never knew him to shirk a duty or fail to discharge any obligation which con- fronted him in a masterly manner. He was well grounded in English and American literature and could recite from memory every poem Kipling has ever written. He kept thoroughly in- formed on contemporary history and the advances and discoveries of scien- tific men ‘by careful perusal of the latest reviews, both American and foreign. He lived a useful life and had every reason to regard the future with hope and complacency, relations were of the most delightful character. His wife was his first and only sweet- Mr. Gibson’s domestic heart, They were both born near Bel- fast. Mrs. Gibson died about ffive years ago. Since then he has lavished his affection on two young lady grand- (Continued on page 23) 10 FINANCIAL Element of Safety Seen in Wabash Receivership, Receiverships precipitated by the depression will keep re-organization managers busy for some months to come. Investors who are having their first experience with a period of wide- spread corporation difficulties may find some instructive lessons in watch- ing how the various classes of securi- ties are treated in the re-organization plans, So far the Wabash Railway receiver- ship is the most important to come out of this depression. The Wabash was in receivership in 1915 and from the re-organization which followed the prior liens and underlying bonds emerged undisturbed. It is believed they will fare similarly this time, too, although the first and second 5s of the road recently were selling at record low levels. The Wabash receivership also will provide another interesting test for a type of security which ranks high in investment rating—the guaranteed stock, The Wabash has only one guaran- teed issue, the Hannibal Bridge 'Com- pany. The main line of the Wabash crosses the bridge owned by the com- pany at Hannibal, Mo., under a ninety- nine-year lease which has been. in ef- fect since 1883. Am annual rental of $68,000 has been sufficient to. pay divi- dends of 8 to 8% per cent. The bridge lease was unchanged in the re-organizations of the Wabash in 1889 and 1915, and, if history repeats itself this time, it will further enhance the investment standing of guaranteed railroad stocks, in the opinion of Adams & Peck, specialists in that type of security. About thirty-five railroad guaranteed stocks currently quoted have come out of receiverships in the past without a change in their status. Three guar- anteed stocks involved in the Chicago & Alton receivership from 1922 to 1931 received dividends regularly, al- though bond issues were in default. Even during the recent collapse of railroad security prices generally guar- anteed stocks continued to command a relatively high rating in the invest- ment scale. Backed by the credit of the guarantor as well as the intrinsic value of the property behind the stock, they occupy a unique investment posi- tion. Essentially, for the security they offer the holder, guaranteed stocks have more the qualities of a bond than of a common stock, (Copyrighted, 1931.] —_—_>2—__— Short-Term Funds Not Bought From Savings. Flotation of $1,300,000,000 of short- term Treasury bills and certificates of indebtedneess is unusual in many re- spects. As a rule governments do not turn to the short-term capital markets for such a large volume of accom- modation in times of peace. Rather, the more usual practice in such heavy borrowing is to float long-term bonds in the expectation that a large portion of them will be purchased by the gen- eral public out of its accumulated sav- ings. Treasury officials, obviously, have decided in the present instance MICHIGAN TRADESMAN —as at various times in the past—that the more usual procedure offers less advantage than relying entirely upon the short-term market. At least one major reason for this decision on the part of Treasury offi- cials is evident. During the past few months there has been a marked tight- ening of interest rates, with the result that a long-term Government bond issue at this time would have to carry a relatively high rate of interest. Among careful students it is estimated that for long-term bonds a rate not less than 41% per cent. and perhaps as much as 4% per cent. would be neces- sary. The immediate cause for the current borrowing is the $995,000,000 of notes and certificates falling due on Decem- ber 15. In addition there is need on the part of the Treasury for additional funds with which to meet the rapidly increasing déficit, which now amounts to approximately $850,000,000. ‘There will be, therefore, only about $300,000,000 additional which the money market will be called upon to absorb as a result of the current issue. This should not obscure the fact, how- ever, that some of the present holders of maturing bills and notes may not subscribe to the new issues. Con- sequently new purchasers may have to take somewhat more than the excess of the new flotation over the maturing volume. This larger amount should come from the accumulated savings of the country. It is questionable, however, whether it will draw upon this fund to a large extent, but instead probably will come from the ‘banks. This inability of Government short- term ‘borrowing to draw funds from the accumulated savings of the coun- try is its worst feature. Because of it a large portion of the public debt has to be carried by the commercial banks of the country. ‘This, when it goes too far, is a potential source of trouble in our ‘financial system. This is true because the commercial banks have to employ short-term funds for the purchase of obligations which represent credit that must remain out- standing for a long number of years. In spite of this broad objection to the method of financing being followed by the Treasury Department, the terms at which the current offering is made probably are wise. ‘They are wise, however, only because the policy of short-term borrowing in the past has caused the opportunity to turn to long-term obligations at a low rate of interest at this time to be lost. Ralph West Robey. [\Copyrighted, 1931.] ——_—_-> > > ____ Check Tax Worst of Special Levies. In spite of the almost universal recognition that there must be a sub- stantial increase in taxation and that the Secretary of the Treasury would make a recommendation to this. effect, the actual announcement of the pro- posed changes has started widespread controversy. On the whole, the differ- ence of opinion is not on the question of whether the Government should more nearly balance its budget but on the question of the means by which it proposes to accomplish this. Comparatively little has been said as yet on the increases in the income tax rates. This, however, is not be- cause the suggested schedule is viewed as satisfactory, but because arriving at a decision on the proper rate of pro- gression of income tax rates involves considerable study. In due time the great discrepancies in the percentage of increase of the proposed over the present rates in the various income brackets almost certainly will be the subject of bitter controversy. For example, the proposed schedule would increase the tax of those with a net income of $50,000 by only about 20 per cent., while those with a met in- come of $5,000 would be taxed some 50 per cent, more than at present. The percentage increase of those who have an even smaller net income will be still higher. On the other hand, the suggested increase of those with very large incomes is also increased by a relatively great amount. In brief, the proposed schedule gives the most favorable treatment to those with net incomes of between $20,000 and $100,- 000. It is quite possible, of course, that this represents a sound rate of pro- gression. When it comes to political debates, nevertheless, comparatively little attention will be devoted to this aspect and the main emphasis will be placed upon the percentage increase over the present rates. And it will be exceedingly difficult for those support- ing the proposed schedule to prove that both it and the present rates are justifiable. There will be strong objection, also, to several of the special taxes recom- mended. Worst of these is the sug- gested levy of 2 cents on canceled checks. Not only does it have no re- lation to the ability of the one taxed to pay, which is a characteristic of all of these special taxes, but as well it would cause a disturbance in the monetary system. That is, a tax on all checks would tend to reduce the number of checks AMERICAN HOME SECURITY ° BANK -° Under the Tower Clock On Campau Square December 16, 1931 drawn, or, from the opposite point of view, would increase the use of money. This, of course, would mecessitate an increase in currency. It is highly questionable whether any moves should be made at this time HELP YOU SOLVE YOUR INVESTMENT PROBLEMS — PHONE 4774 — FETTER, URTIS& ETITER Investment Bankers and Brokers Grand Rapids Muskegon ¥ West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services ... OLD KENT BANK 2 Downtown Ofifices 12 Community Offices GRAND RAPIDS 507 Grand Rapids Trust Bidg. 81201 LAGEISTERT ee Investment Bankers MUSKEGON 613 Hackley Union Bidg. 25749 REY a EAT TR — Ss au slat a December 16, 1931 which would have such an effect, for, although we have immense gold re- serves, an element of danger would! be involved in dissipating these reserves through causing a needless increase in the volume of currency in circulation. Ralph ‘West ‘Robey. [Copyrighted, 1931.] —___* + ____- Public Utilities, 3. Fair Value of Property. The estimate turnover in a public utility property is very low. It takes $4 to $5. in value in property to pro- duce $1 in gross earnings. The invest- ment in hydro electric properties will be higher in relation to gross as will also public utility property located in large cities where expensive under- ground systems and equipment must be installed. Many appraisers use kilowatt hours generated to measure plant capacity in dollars. :A complication for estimat- ing value of property is original cost as against replacement vlaue. Should one consider the original or the re- placement value? The majority of public utility appraisers are now using replacement value; this is of benefit to the company during periods: of rising prices, also in falling prices. From the bondholders’ standpoint, this valua- tion offers the greatest security. 4, Service. This should tbe considered in three ways. ‘Can the company render ser- vice which can be used, have they ade- quate facilities to rendeer good service, and are there chances for development and future growth for service? In con- sidering the rendering of adequate ser- vice, power station capacity can be measured by each 1000 population. As a further check, kilowatt hours gen- erated can be estimated by station capacity per capita. Development of future service can be estimated by the number of meters for each 1000 popu- lation served, On the basis of four persons per family, the saturation point of meters is 25 customers to every 100 population. 5. !Revenue. Revenue should be considered as commercial and household users. The domestic appliances and the amount now in use might hamper the company from showing repeated increased earn- ings as these had reached the satura- tion point. The type of inhabitants and the geographical position of the utility should be considered as it is ap- parent that a Northern city with white people with a high standard of living should ‘be sounder than a Southern city with a large percentage of colored people whose demands for additional facilities are ‘limited, Jay H. Petter. —__.—> —_——_— Commends Our Anniversary Issue. Last week’s issue of the Michigan Tradesman was the forty-eighth an- niversary number and that excellent periodical now enters its forty-ninth year. The edition contained 100 pages and was a credit to the publishers and its veteran editor, E. A. Stowe. No man has had so large an influence in promoting good business practice in Michigan and nearby states as Mr. Stowe; a man of vision, high purpose, undeviating patriotism, intelligence and indefatigable industry. ‘Past the scrip- tural years of man he continues with MICHIGAN TRADESMAN 11 undiminished energy, putting to shame many men a score of years younger, who became soft and lazy when need no longer prompts the effort. We are printing herewith a typical Stowe utterance which ought to put a thrill into the veins of every person reading it whose sympathy and sentiment are with true Americanism, — Oceana Herald, ———+-2 A Business Man’s Philosophy. One of the problems of business is how to deal fairly with the man who is easily satisfied. George J. Whelan founder of the United Cigar Stores, told the late Clarence W. Barron, publisher of the Wall Street Journal, that in the early days the survival of the company was jeopardized. by the dishonesty of the clerks. He estimated that $250,000 was stolen by the clerks. “That was stopped and a percent- age of the gross sales was given to the clerks as a bonus,’’ said Whelan. “That change made the company. Then the difficulty was to interest the clerks still further to increase the sales. A man would be satisfied when he had $50 or $60 a week. Cut his percentages and he would increase the sales to get back his weekly wage, and so we had to keep cutting the percentage of interest to increase the sales.” William Feather. —_—__~2+2—___—_ Novelty Jewelry Volume Good. Novelty jewelry to retail at popular prices is meeting a good holiday de- mand, although trade in fine merchan- dise has been unsettled by the scaling down of customer buying and the liquidation sales of some dealers, Plain gold effects continue to lead in novelty goods, their position having been strengthened greatly by the strong emphasis accorded gold details by the Parisian couturiers. The bulk of re- orders ‘has ‘been concentrated on neck- laces, followed by clips and bracelets. Re-orders on sterling silver cigarette cases at lower prices have been notably brisk. —_—————— Promote Vacuum Bottle Sales. Special promotional efforts made by manufacturers of vacuum bottles have enabled producers to equal last year’s volume of holiday sales. The drive for volume was confined to selling jobbers and the larger retail establish- ments and centered chiefly on vacuum bottles made up for home and. office use. Thermos jugs and pitchers of pint and quart capacity have been fea- tured by the producers in price ranges of $1.50@5. Orders for conventional shape bottles for use by motorists have been limited in the past two months. ooo Commends Anniversary Edition. The December 2 issue of the Michi- gan Tradesman marked the forty- eighth anniversary of that outstanding mercantile publication founded by E. A. ‘Stowe, who is still at the helm as its vigorous editor. The Tradesman has always rendered splendid service to both wholesale and retail mer- chants. We congratulate you, Mr. Stowe, and express the wish and hope that your good work will carry on many, many more years. — Lowell Ledger. 61 YEARS OF BANKING SERVICE “THE Granp Rapips Savincs Bank” for 61 years has continuously provided a comprehensive banking service. We offer every banking facility broad enough in scope — large enough in resources — small enough to be personal. A service to fit every requirement of individual or industries. CIOL’ GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices Established 1860 Incorporated 1865 Nine Community Offices GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank RET cet Seeman lgee cee Se Ae te dalla sistehd Gadde decdichieei es baeengeiac ial SES ed eee See ET 12 RETAIL GROCER Retail Grocers and Meat Dealers Assocla- tion of Michigan. President—William Schultz, Ann Arbor. First Vice-President—Paul Schmidt, Lansing. Second Vice-President—A. Bathke, Pe- toskey. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Walter Loefier, Saginaw; John Lurie, Detroit; Clayton F. Spaulding, Battle Creek; Ward Newman, Pontiac. America Is Settling Down and Sober- ing Up. ‘How we turn up old truths, think- ing we have made discoveries. A bet- ter business bureau gravely announces that “retailers report that mere price appeal is to-day insufficient to build sales unless supported by evidence of quality.” That truth was “discovered” by this writer about 1896. It has been un- covered in one form or another by every merchant who has traded up in his ‘business, which means pretty near- ly every merchant who can be called a success, But what retailers must look out for right now—and none more keenly than grocers—is the price handicap. True it is that price appeal has lost some of its power ‘because it has been overdone badly. That means that value for price has not always been sustained; an old story, too. But price handicap is cropping up already.. That is to say, many grocers —most grocers by a big majority— have been sitting so pretty lately that they have ‘become lax on market re- ductions. Some day soon many will awaken to the fact that their trade is not so good and it will take them a long time to find the reason, It is always bad to thold the umbrella for price competition and the exceedingly prosperous individual re- tail grocer is to-day a prominent sin- ner in this respect. Under the caption of ‘“Dime’s Worth for a Quarter” another sales angle comes out of Omaha. A _ hardware man sold his stock of can openers to a peddler for 10c each—probably having tired of goods that “would not sell.” That night the merchant’s wife showed him “the best can opener she had ever seen—bought from a peddler for only a quarter.” It was one of those he had sold. I think I can hear that merchant complaining of “dead business—de- pression—no sale for anything.” We thave to remind ourselves that thirty years ago it cost the National Cash Register folks 40 per cent. of the money you paid to sell you a register. It may cost less now, since registers have come to be recognized as busi- ness necessities, but this shows that the big effort ever must be on selling. And that finally shows why wise mer- chants display advertised goods, They are pre-sold, have in them all the -tre- mendous expense of ‘finding an outlet and therefore are profitable on a nar- row margin against unknown goods on which the maker has “allowed for a good profit.” Carelessness of values in recent years has undermined consumer con- fidence to an extent that presages heavy work in its re-establishment dur- ing the coming year. Merchants who take heed of this fact and give extra MICHIGAN TRADESMAN values during this holiday December will be in line for most rapid better ment in 1932, One trouble with having a run for your money is that it is such a long walk back, but evidence is not want- ing that we are on our way. Sales of bridge tables have fallen to almost nil, whereas this was quite staple mer- chandise a year or two back. America is truly settling down and sobering up —often a somewhat painful, but ever a salutary process. The proposed sales tax, like all new taxes, is strongly opposed, but one angle may be given some _ thought. This is that real estate to-day and for long has ‘borne virtually all expenses of local government. The burden now approaches plain confiscation in many localities—a condition which affects every home owner, every business block owner, all those who own realty in whole or in part. Inasmuch as the great majority of grocers’ customers who “own their own homes” in real- ity own only an equity, those people feel the present burden keenly. In countless cases it is a question wheth- er they can carry on at all. So we may see that any plan where- by the burden of government is spread more widely on the community as a whole may be a great benefit to all of us. The question of the terribly excessive burden of archaic govern- ment we persist in carrying—county government, for preferred example— is another one which grocers, in com- mon with all other citizens, will have to face and help solve in the near fu- ture. For this is an evil which, like it or not, we are not going to be able to dodge. Debates on chain vs. individual stores are rapidly running out of fashion. California seems to have pointed the way. The California Gro- cers Association long since discoun- tenanced these because it was evident that such debates, regardless of any “decision” on the part of the “judges,” was a boost for chains. This outcome was plain in the case of Old Man Henderson and his radio activities because his was an_ over- statement of the case for the individ- ual, and evidently the debates worked out. the same way. Fact is, merit will win without argument. Argument without merit gets us nowhere. Let the individual tend to his knitting as a ‘business man and he will not have to argue. This reasoning loses not a bit of its force because it holds as good for the chain. Folks are not much interested in argu- ments. They are keenly interested in actual performance. It is the same where the pot calls the kettle black. The Los Angeles Com- mercial Bulletin has made a consistent feature of news of arrests and/or fines for short weight and measures, co- operating closely with the scale in- spector. J have known of this for the last fifteen years and believe it has been done for much longer than that, but the variation in the target is in- triguing, Fifteen years and down to eight or ten years ago, the Bulletin played up strong on arrests of Japs and other orientals. So, while all arrests were (Continued on page 23) LON WYP Crackers Gp erarBiauita Grand Rapids, Mich. December 16, 1931 Rademaker-Dooge Grocer Co. Distributors Fremont Sweet Peas Miss Michigan Ex Stand Cut Wax Beans Miss Michigan Ex Stand Cut Green Beans Miss Michigan Sweet Peas Miss Michigan Early June Peas Above all packed by Fremont Canning Co. MUN omitted tm ettschessye tal nc "THE FLOUR THE BEST COOKS USE Call - Phone - Write VALLEY CITY MILLING COMPANY GRAND RAPIDS, MICHIGAN d oy by December 16, 1931 MICHIGAN TRADESMAN 13 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E YP. Abbott, Flint. Secretary—BE. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Always Job For Meat Cutter If He Is Good, The other day a meat dealer friend said to me; what thas become of the good meat cutters and general all around meat dealers we had years ago? That is an open question, Can any- one answer it? What is there so objectionable to the meat business? Where can you get a conscientious, trustworthy type of a young man to-day who is willing to undertake the learning of the meat business and stick with it. Surely the salary paid by a good meat market for both its counter and back room men is just about as good as in the average line of business. The thrifty, conscientious, and persevering man who learned his trade from a man who understands his business, will al- ways find ready employment. If he is thrifty he will sooner or later have a business of his own and ‘be success- ful, We used to make meat dealers when working conditions were the most try- ing, and when it was necessary to work twelve to sixteen hours a day. Now with seven-thirty opening and six o’clock closing it is hard to get the right type at any price. Then in a short time they get tired of the job and are insolent to both proprietor and customer. The meat business offers steady all year round employment, and because of its steadiness the yearly earnings of the individual stands pretty well with the earnings of some profession, The meat business is still a craft, but is almost devoid of craftsmen. That is why it offers a wonderful op- portunity now for the right kind of young man, Rome wasn’t built in a day, and no fortune has ever been built on a false foundation, Any young man who will learn the meat business thoroughly, serve his patrons conscientiously, mas- ter all the details of the business, will in a few years far out-strip the chauf- feur, soda fountain dispenser, truck drivers, hotel clerks, so-called auto- mobile mechanics, and a lot of profes- sional men. What we need to-day is for the mas- ter butchers to start in and hire a bet- ter type of young men from good families, and by their handling and teaching interest them in making the meat business their life work. Get away from the floating type of meat cutter we have to contend with to-day. Charles Houska. —_—__»+>—_—_ Detroit Peddler Has Display Case on Truck. A truck fitted out for selling meat from house to house has made its ad- vent in Detroit and created a new problem for the established meat mar- ket owners. An ex-service man, who is a meat cutter, has fitted up a motor truck with a small ice box and dis- play counter refrigerated with dry ice. In the car is a tank of water with a faucet. A grinding machine is oper- ated from the car battery. In fact it is a miniature market on wheels. This method of retailing, if permit- ted to expand, the meat dealers con- sider a serious problem, as the aver- age proprietor of a market pays heavy rent, or if he owns his own building pays taxes and has a large investment in equipment, The Detroit Health Department is co-operating with the Retail Meat Merchants’ Association with a view to putting a stop to the practice of sell- ing meat in this way on the grounds that there cannot be adequate health inspection, The matter is before the court and a ruling is expected shortly, as the Board of Health has quite a number of applications for peddler li- censes pending, At the last regular meeting of the Detroit Retail Meat ‘Merchants’ As- sociation, presided over by President Emil |Schwartz, this new form of com- petition received much attention. Discussing what he termed the “Chain ‘Store Menace,’ ‘Clark CC. Doughty of the Merchants’ Protective League, addressing the meeting, de- clared that if the Sherman anti-trust laws were enforced the chain stores could not exist. He asked the mem- bers to co-operate ‘by obtaining signa- tures to a petition to be presented to Congress asking for a thorough inves- tigation of chain methods. The Association voted to allocate $300 of our funds to provide food for needy families during the holidoy sea- son. A committee was appointed to determine the best method for distri- bution. Meat retailers of Detroit are invited to join this Association, which is work- ing for their interests. The fee is small, only $2.50 to join, and $10 for dues. Write Henry Provo, Secretary, 1945 Adelaide street, Detroit. Sidney C. Black. >> ___ Increasing Sales Despite Depression. A meat market whose proprietor is a leader of retail methods in his city finds that its gross sales, which are nearly one million annually, are larger in 1931 than in 1929, ‘His business policies, which may be of real interest and value to other meat markets, are: 1. Adopted advertising campaign on quality appeal at moderate prices. 2. Set up a statistical department which prepares daily sales and profit and loss statement. 3. President of organization per- sonally supervises education of sales force. 4. Adopted latest methods of dis- play. 5. Careful buying and at no time overstocked, 6. No wage cuts; staff increased six men over last year. 7. Modernized plant but did not enlarge, See O.K. By Her. “Did you know, dear, that tunnel we just passed through was two miles long and cost $12,000,000?” said the young man to his sweetheart. “Oh, really, did it?” she replied, as she started to re-arrange her dishevel- ed hair. “Well, it was worth it, wasn’t it?” Wonderful Flavor JENNINGS PURE VANILLA Jennings Flavoring Extract Co. Grand Rapids, Mich. Ocean, Lake, Salt and Smoked Wholesale and Retail GEO. B. READER 1046-8 Ottawa Ave., N. W. GRAND RAPIDS, MICHIGAN 2 canes 5¢ Recommend— RED‘STAR YEAST for Health HE fact that RED STAR YEAST contains Nuclein and Vitamins, its value as a nutriment, an aid to digestion and flesh building is unquestionable. Red Star Compressed Yeast builds up the body and nerve tissues, aids digestion and purifies the blood. The discovery of vitamins is the most important contribution of modern times to food knowledge. 20c A DOZEN (Delivered) YOUR PROFIT is 50% on cost selling at 2 cakes for 5c Our Branch in or near your city guarantees a Fresh Supply RED STAR YEAST & PRODUCTS CO. Main Office - Milwaukee, Wisc. Detroit Branch—1234 W. Fort St. Grand Rapids Branch—516 Division Ave.. 8. **x STRICTLY INDEPENDENT—SINCE 1882 ** Leading oe —_ have POSTMA’S RUSK POSTMA BISCUIT CO. GRAND RAPIDS. MICHIGAN GRIDDLES — BUNSTEAMERS — Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. Phone 67143 N. FREEMAN, Mgr. URNS GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,PIDS, MICHIGAN Corduroy Tires Known from the Canadian Border to the Gulf—and from New York Harbor to the Golden Gate—the Corduroy Tire has in ten years gained a reputation for value, for superlative performance and dependability that is second to none! The Corduroy Dealer organization dots the nation’s map in metropolis and hamlet. It is an organization that swears allegiance to the Corduroy Tire because of long years of unfail- ing tire satisfaction to the motorists of the country. Go to your Corduroy Dealer today. Ask to see the tire. Big— Sturdy—Handsome in all its strength and toughness, the Cor- duroy Tire will sell itself to you strictly on its merit. CORDUROY TIRE CO. Grand Rapids, Mich. VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cranberries, Grapefruit, “Yellow Kid” Bananas, Oranges, Onions, Fresh Green Vegetables, etc. siecle cecum 16 HOTEL DEPARTMENT Judge Verbeck Describes His Impres- sions of San Diego. ‘San Diego, Calif., Dec. 12—As I re- marked last week I came down here to check up on “Uncle Louie Winternitz, and knowing that one may be judged by the company he keeps, will confess that he has a perfect alibi living at a perfectly good caravansary, Hotel Embassy, under the eye of Mr. and Mrs. William Brooks, who own and operate same, and seems to be in the best of health. Also he has a lot of warm friends who believe he is all right. His chief “buddy,” Constable Harry E. Webber, who serves pro- cesses from the various courts, takes much more than a passing interest in his welfare. They were all wonderful to me and I had a most wonderful time, I always did have a warm spot in my heart for San Diego and have so expressed myself on previous oc- casions. There are a lot of historic facts and much romance inscribed on its records. While its actual existence is measured by centuries San Diegans did not discover themselves until sixty or seventy years ago, when they be- gan building a metropolis. They created a new town on a new site and did it in much of a hurry. But the job was a satisfactory one. Its wide streets, on a perfect mesa, overlooking one of the most perfect harbors in the world, form an ideal setting. Immense wharves, business blocks, handsome hotels, stores, clubs, theaters, schools, hospitals and residences have replaced the barren effort of early days. San Diego has justly and truly come into its own. The World’s Exposition of 1915, which made Balboa Park pos- sible, formed a most interesting and attractive feature and the completion of the Panama Canal did the rest. The storm proof harbor of San Diego is 22 square miles in extent. The promon- tory of Point Loma drops Southward from the mainland, swerving suffi- ciently to the West to admit of steam- ers’ passing between the high flank of the mainland and the sandy beach on which Coronado is situated. Always there are war vessels in the harbor, and freighters and passenger ships, ferryboats, yachts, launches and canoes add to the activity of the crescent bay. According to the local forecaster San Diego “has the shortest thermometer in the United States, except the South- east Farralone Islands.” The latitude gives a temperate climate, the proxim- ity to the sea equability of temperature, the distance from the storm tracks (of the Northern coast) freedom from high winds and rough weather, and the absence of mountains in the im- mediate neighborhood, contributes to the infrequency of fogs. In short the weather man offers so many special advantages that it has contributed largely to the city’s rise to greatness. The homes of |San Diego rise above the commercial center and command a view which reaches to the mountains of Mexico, and across calm waters to Coronado Islands which Cabrillo’s log described as “having great valleys and in the interior—high ridges.” Some- times mirage islands appear on the opal sea, and so clearly that they may be reflected on a photographic nega- tive. Everywhere one finds evidences of the earlier Mission days, with the architecture of a passing century. It was a Grand Rapids furniture manu- facturer who ‘first applied the trade word “Mission” to a square, heavy product, resembling the older archi- tecture. Uncle Louie took me over to Balboa Park, to see the “elephant.” ‘Now I had visited this park on previous oc- casions, and knew all about its being the second largest in the world, with its 1400 acres, but under the guidance of a 100 per cent. camera man, one is not permitted to overlook anything. Here the world’s fair was held, the buildings, many of them in an excel- MICHIGAN TRADESMAN lent state of preservation, covered nearly one-half of this area. Attrac- tions here are a museum, zoo, aviary and the only outdoor pipe organ in the whole world, broadcasting recitals at frequent intervals to large audienc- es. From the esplanade a green and gold checker board shows below, with white houses standing in the glossy squares. And such a wonderful feast of flowers. It hardly seems possible that one single municipality can keep up such a wonderful show. Old San Diego is one of the numer- ous birthplaces of Ramona, Helen Hunt Jackson’s heroine of the novel bearing this title. A vast aggregation of relics in a restaurant bearing this magic name are to be had at certain stipulated prices, but the central figure of the drama is said to have passed on —if she ever existed. Across the bay from San Diego a narrow shoal of sand bears oceanward the rambling, red-roofed hostelry which dictates the pastimes and hospitality of Coronado Beach, famed in story and song. It is reached from the mainland by ferry, or there is a popular highway, 20 miles in extent, by way of National City, traversing the Pacific water front, which is attractive and draws much traffic, [ did not go to Tia Juana (meaning Mary Jane) Mexico, having pretty thoroughly covered it in a previous ar- ticle, but I learned that, thanks to one Volstead, she is still enjoying a boom over a demand for pre-war cough syrup. I have never taken occasion to more than make passing mention of San Juan Capistrano, situated midway between Los Angeles and San Diego, of which it has been said that the building of the railroad created such a sensation in the town that most of the population, when the first engine poked its nose in sight, fled to their homes and buried themselves under bed clothes. The indolent little village on the old stage highway to and from Mexico is said to be much the same as it was a century ago, but it is a goal where much of interest is to be un- earthed. They mostly live in decrepit houses—Indians, Spaniards, a few Americans—speak a special dialect, at- tend sheep and occasionally indulge in a cock-fight. On the border of the town, up the street from the railroad station, there stands on a hilltop with mountains for a background, the most historic ruin in the entire Mission chain in California. It was dedicated in 1806. A few years later, in the midst of a special service, an earth- quake dislodged a tower which carried the rafters down on the heads of the congregation, killing 43 victims, most of whom were buried in the little cemetery adjoining. Now roofless and gray, the temple stands, its floor a turf-patch, its nave walls tufted with weeds. Long rows of arches proclaim the splendid cloister which once sur- rounded the quadrangle. The rending of this noble portal and high vault of the church, the decay of column and cornice disclose more perfectly than the completed work how well the architect and builder performed their work. Part of the edifice, small in proportions, has been repaired and in same may be found many interesting relics. The flower garden is a thing of beauty, and excites much admira- tion. The millstones of the old Mis- sion still hang in the stanchions on the premises. All worthy of an ex- tended visit by the tourist. Los Angeles, Dec. 12—Detroit hotel men have succeeded in perfecting ar- rangements with the local telephone company whereby rooms in hotels may be disconnected for a period of six months either at the board or in the room. Where the phones are re- connected before the six months are up, a charge for labor only amounting to approximately 25 cents per phone, will be made. If disconnected for more than six months, the charge will be the regular disconnection fee of $2.50 per phone and the telephone company reserves the right to remove the instrument after the six months period. If the instrument is removed the regular charge of $3.50 will be made. Whether this arrangement 1s December 16, 1931 Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWART R. SWETT, Mgr. Muskegon ete Michigan Columbia Hotel KALAMAZOO Good Place To Tie To “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NBIR, Manager. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mor. ALBERT J. ROKOS, Ass’t Mgr. In Kalamazoo It’s the PARK-AMERICAN Charles Renner, Manager W. D. Sanders, Asst Mer. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing : a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Buropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, oe Service, Popular 8. ces. Entire Seventh Floor Devoted to Bspecially uipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. Ali room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mgr. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “i 400 Baths RATES $2.50 and up per day. CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. HOTEL... DETROITER ROOMS 75O BATHS FREE GARAGE UNDER KNOTT MANAGEMENT SINGLE ROOMS As PRIVATE BATH anno NO HIGHER age ee DETRO December 16, 1931 MICHIGAN TRADESMAN 17 satisfactory to the hotel men has not ‘been made clear to me. Harold Sage, who has managed the affairs of Hotel Tuller, Detroit, for the past two years, when he succeeded Ward James, has resigned. Lou Mc- Gregor, who thas assisted Mr. Sage for a short time, has been appointed to the position temporarily. ‘The af- fairs of the Tuller have been a monu- mental mix-up for a long time. Mr. Sage, as the most of us know, was given to perform the impossible, to extricate its affairs from the mess they had fallen into, long before the James incumbency, and while he made a sur- prising showing, and held on much longer than J thought it possible for any human being to do, has finally come to the parting of the ways. But Mr. Sage has much ahead of him. He is in good health, has been endowed with a long head, and will yet be heard much from in hotel administration affairs. It is not known what will be- come of the Tuller property. ly seems possible that it will be aban- doned as a hostelry, but with the pre- vailing depression, little may be ex- pected to relieve the dilemma im- mediately, Now [I learn that my old friend Frank Duggan, who has been presi- dent and managing director of Hotel McAlpin, New York, for the past four years, will resign his management of that institution on Jan. 1, when his contract expires. After leaving the hotel he will tuck Mrs. Duggan and their two boys in his motor car, and come out to California, prepared to enjoy the real pleasures of life for a while. Mr. Duggan has made no an- nounced plans for the future, but bear in mind he will be heard from. Reported '!that Edgewater Club, St. Joseph, owned and operated by Charley Renner, was badly damaged by fire last week. [I trust that (Charley had insurance to cover his loss, The establishment being closed for the winter gives Mr. Renner an opportun- ity to make repairs without interfering with trade, which is a decided advan- tage, I notice that E. S. Richardson, with the assistance of his son-in-haw, “Dick” Murray, will henceforth operate Hotel Wolverine, Detroit. The Wolverine is one of the older of the modern Detroit hostelries, and I believe is. equipped with all modern improvements, which will bring it into the Hotel Kearns class which Mr. Richardson operated so successfully for a long period of years. ‘Bioth of these gentlemen enjoy a wonderful acquaintance with Michi- gan commercial men, as well as a great many tourists and J have no doubt but what they will garner their share of the harvest, though one can- not help but think that there are a lot of good, active hotel operators in De- troit to bite into the plum. Service, however, will gio a long ways in secur- ing business and Ernie is used to passing it out. Mrs, Mae L. Nussbaum has been appointed resident manager of Hotel Berkshire, Detroit, by the holding company. Now, this is all right. Mrs. Nussbaum has been an outstanding figure in Detroit hotel affairs for a long time, and is one of the most capable women, in her particular line, that I know ‘of. She has also been a prominent member of !the Greeters, is a wonderful mixer and | predict suc- cess will crown her efforts at the Berk- shire, L. G. Davis, who conducts Hotel Wequetonsing, Harbor Springs, every summer and has done so successfully for many years, will conduct the Jungle Hotel, at St. Petersburg, Fla., this winter. Driving down to tthe Imperial Val- It hard-- ley the other day, right under the shadow of snow-capped mountains, with weather none too comfortable for such as were minus red flannels, I saw scores of so-called hobos wend- ing their way toward Los Angeles, tramps who had undoubtedly ‘footed it’ from away back East, to the land of sunshine and roses. And. yet J had a sort of troubled feeling because of my knowledge that they would be hustled right back to the snow banks, East of the Sierra Nevadas, just as soon 1as they were discovered. ‘Califor- nia has been the refuge for this type of nomads for a generation, but it has finally resolved itself into a situation which is. no longer regarded as humor- ous. This winter it is going to be en- tirely different, At various points of entry along the CaliforniawNevada border, detention camps with rock pile auxiliaries have been established. The incoming stranger will have to make a showing of responsibility or his nose will be turned toward the land of the rising sun; if he doesn’t take kindly to the program offered he will be initiat- ed into the industry known as “stone- breaking,” ‘compensation for which will be in the shape of a meal, after the day’s work has been accomplished. This year visitors will be compelled to face the acid test. No longer will it be possible for a familv consisting of half a dozen record feeders to roll lightly into a California ‘burg and be- gin picking 'the bones of the unsuspect- ing natives. There will be food, but it will be well earned ‘before it is served, Los Angeles does its best to take care of its own citizens, but it sinyply cannot take in all the strangers now seeking admittance. And those who come here thinking their troubles will be over, are simply dreaming. While the city teems with sympathetic citizens who are trying to the limit of their means—and often beyond the limit—to aid those in pitiable plight, there are many others. who are taking advantage of existing conditions, though a careful watch is placed over such, which makes it mighty hard for the deserving. I have said it many times before and now repeat: Don’t come to California unless you can af- ford to, and protect yourself with a round trip ticket in your possession. There are absolutely no jobs to be had, and the bread lines are already over- taxed. A committee of Easittern investors who have been indulging in movie stocks, which ihas been holding a con- tinuous session over a period of sev- eral weeks, announces that a major operation—or rather two of them— must be performed. There are too many theaters and the salaries. of the stars are much higher than they should ‘be. The story of the overdose of theaters is a long one. It is said ‘that in some localities if the entire populace turned oue enmasse they could not fill the theaters which have been provided for them. ‘To be sure there has been a lot of hoakum about the stupendous salaries paid to some of the stars, but in real, honest-to- goodneess cash there are more of them working for $100 per week, or at that rate, than for any other sum, but they are producing too many pictures —much faster than the public can di- gest them. The large salaries are mostly paid to the executives and they are quite likely to be radically reduced. Now the bean growers of California are making an appeal to the farm re- lief board for a loan to help carry on their industry. The grape growers, citrus raisers and alfalfa fanciers have already filed their applications, and almost any day the real estate boom- ers may apply for pensions, along with the army of flivver tourists who “didn’t know ’twas loaded.” Somebody has figured out that 42 per cent, of all the crimes committed in ‘California are by individual crim- inals who are at liberty on probation. It seems like a travesty on justice to convict a wrong doer at great expense to the public and then turn him loose without punishment of any kind. But there are a lot of people out here who seem to think almost any malefactor has been ‘punished sufficiently after the jury has gotten through with him. Also another barge element who for- get about the enormity of the crime committed as the years go by and are strong ‘for pardons, There are some unfortunate individuals who are pun- ished as much as they ever can be as soon as they are sentenced, but there is an example to be set for the rest of the world, which is hardly accomplish- ed by a too prompt application of the probationary prerogative. Quite like- ly parole methods ought to be applied for occasional ifirst offenders, but un- der no circumstances to the repeater. And the pardoning power should cer- tainly be restricted greatly. [ would suggest that the supreme court of a conmunonwealth should constitute the proper authorities to pass on pardons, at least. Frank S, Verbeck. Mancelona—Mr. and Mrs. William Moore, who conducted the Wisler House for the past eighteen months, have given up their lease on that house and have taken over the lease on the Russell House, at East Jordan, from Mrs. Alice Joynt, Manton—E, L, Piper, proprietor of the Hotel Piper, which was badly damaged by fire on Nov. 13, began the work of rehabilitation so that he will be able to re-open in plenty of time for the 1932 tourist business. The bulk of the work will consist of re- decorating throughout, refinishing the woodwork and floors and re-upholster- ing furniture, Benton Harbor—M. D. Hunt has started construction of a thirty room hotel building on the new scenic U S$ 31 at Lake ‘Michigan Beach. The house will be three stories in height, and of rustic construction with the front simulating a log cabin. There will be a large dining room, lobby, grocery and meat market and foun- tain and grill room on the first floor, with fifteen guest rooms on each upper floor. [ Whigville—The Whigville Tavern, which flourished in the ’50s and ’60s, was reopened for business as a hotel early in November by Albert Edelhoff, who rebuilt portions of it and prepared it for occupancy, after having been closed for ‘fifteen years. ‘The tavern was built in what was then Gibson- ville ‘by ‘Charles D. W. Gibson and was opened on Jan. 1, 1849, by Gurden Waterous, with a ball for 400 residents of Flint. The guest rooms have been re-arranged to conform to modern re- quirements, A ‘large dining room and lounge, access to which are gained through the old-fashioned set-in porch and entrance hall, three private dining rooms, kitchen and butler’s pantry occupy the ground floor. On the sec- ond floor are the original ballroom and the guest rooms, 7 Must Make Radical Changes in Fed- eral Laws. Washington, D. C., Dec. 14—Per- mit me to sincerely congratulate you on the publication in your valuable paper of the timely and enlightening articles by Hon. Montague W. Ripley in relation to the menace of price- cutting and unfair methods in trade. I have read these in the December is- sue of the Michigan Tradesman. I trust that every business man in the State of Michigan and as many as pos- sible outside of it will read these ar- ticles, t is, indeed, unfortunate that so many independent business men of every description and more particular- ly the general public are seemingly unaware of the unmistakable trend towards monopoly of production and distribution. Ultimately the consum- ing public must ifind itself at the mercy of this. As the Sherman law, enacted in 1890 and the Federal Trade Com- mission and Clayton acts in 1914 were designed by ‘Congress to preserve competition for the protection of the public, the very fact that competition is to-day ‘being destroyed on all sides is the best evidence that radical chang- es must be made in the Federal laws if the consuming public is to be safe- guarded, E. C. Brokmeyer. ———__2so>___——_ Cheaper Gifts Reported Active. Last-minute orders for holiday gift items in the $1 and $2 price ranges are numerous in the market. Producers of metal-mounted glassware and of similar novelties for home and table decoration report stores are not re- ordering as expected on articles retail- An exceptionally heavy volume business is ‘being done, Among the articlees in chief demand are bon- bon dishes, novelty ash trays, pepper and salt Colonial candlesticks, at prices below e> pe. ing for $5 or more. however, on cheaper goods. shakers, candy jars and —_—__+~+~+____ Men’s Wear Orders Spurt. Men’s wear orders, delayed by the unseasonable weather, are rushed into the wholesale markets this week, and the volume of mail commitments is ex- ceedingly heavy. Emphasis is chiefly on holiday merchandise, such as gift sets, shirts, neckwear, mufflers. from practically all hosiery and Requests have been received sections of the country, with most orders coming from the Middle and Northwest. The South, however, was not as active as other areas. The market expects that the remainder of this week will see a continuance of the current activity, —— —- © -- : Observation must precede action, NEW Decorating and Management ‘Pacton FAMOUS Grand Circus Park. Oyster Bar. 800 Rooms - « - Rates from $2 HOTEL TULLER HAROLD A. SAGE, Mgr. 800 Baths EAGLE HOTEL GRAND RAPIDS, MICH. Now under management of four sons of the founder, Jas. K. Johnston. I fot and cold water and steam heat in every room. saths on every floor. Rates, $1 and $1.25 per day. Special weekly rates, $4, $5, $6, $7. “Best room in town for $1” Dining room in connection. GUY, FAY, CARL and PARK »- JOHNSTON : 5 F 2 x ; 18 DRUGS Michigan Board of Pharmacy. President—Orville Hoxie, Grand Rapids. Vice-Pres.—Clare F. Allen, Wyandotte. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August ex- amination at Ironwood, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President—J. C. Dykema, Grand Rapids. First Vice-President—F. H. Taft, Lan- sing. Second Vice-President—Duncan Wea- ver, Fennville. Secretary—R. A. Turrell, Croswell. Treasurer—Clarence Jennings, Law- rence. Individualize Your Store By a Well Lighted Exterior. Light is the life of retail trade. This truism applies both day and night. The drug store that has not been designed properly for adequate admis- sion of daylight will suffer from im- paired merchandising opportunity, and the store that is not equipped with a modern electric lighting system will experience the same handicap. Getting the customers into the store, that they may test its values and service, is the primary objective in retail drug merchandising. Selling ability hasn’t a chance to. function unless the customer crosses the threshold. Location undeniably has a great deal to do with the volume of potential patronage for a retail store, but in these days, when so many competitive retail outlets are concentrated in com- paratively small trading areas, the at- tention-arresting powers of the store exterior determine how large a slice of the available trade the store is likely to obtain. Assuming proper construction of the storefront, as regards the entrance and display facilities, the principal instru- mentality for making a drug store dominant among other stores of the same size, is exterior electric illumina- tion and effective window lighting equipment. Many drug stores continue to use old-fashioned signs, that are adequate for identifying the name and character of the business under favorable natural lighting conditions, but possess no in- dividualizing or advertising value un- der any conditions. In about an equal number of cases, the defects of drug store exterior light- ing equipment consist in an inadequate volume of lighting current, or inef- fctive utilization for modern merchan- dising requirements of what would be sufficient illumination if it were di- rected properly. Exterior illuminating devices are es- sentially forms of advertising. All modern advertising must be alive with appeal and attraction. In their funda- mental purpose, electric signs are em- ployed to identify products, to create indelibility for the name and trade slogan of a business, and to help make the location of a store a retail land- mark. The electric sign, being a natural impression medium the circulation of which can be limited only by the num- ber of persons who observe it through- MICHIGAN TRADESMAN out the year, constitutes one of the strongest and most economical medi- ums of present day advertising for the retail merchant, The electric sign makes its impres- sion on the prospective buyer closer to the point of sale than any other medium. Proper exterior advertising effects will continue to be powerful influences on the economic destiny of retail drug stores as long as people are influenced so largely by the proverbial “first impression.” Besides possessing a high degree of inherent advertising value, electric signs are a most valuable supplement to all other forms of local publicity, actually costing less for the number of impressions made on the public mind than any other medium of ad- vertising. Electric signs are the most important single medium of stationary advertis- ing, and the most rapidly-growing in- strumentality of outdoor publicity. By stationary advertising, as I apply the term to electric signs, I mean that the electrical sign or advertisement is fixed in position. It depends for its effectiveness upon being conspicuous and unavoidable, reaching people by catching their at- tention as they pass. Stationary electrical advertising, be- cause it cannot move and must do its work on moving people, must be very simple, striking, and impressionistic. Its funtional powers are confined large- ly to an appeal to the senses. It is enabled to fulfill these func- tions through its unique facility and capacity for brighness, motion (when desired), color, individuality, and beau- ty. It permits symbolizing a name or trademark or trade slogan more graph- ically and spectacularly than any other medium of advertising. If a drug store front is remodeled, without due attention being paid to electric sign advertising opportunities as well as improved window illumina- tion, the job is only half-done. The neglected half—the electrical sign advertising opportunity —is the half that would have paid for the other improvements in a short time. The dominant retail store always has a well-lighted front, individualized by a distinctive architectural style and color combination in the painted area of the front. Almost invariably, it is further individualized by the right kind of electrical signs. The importance of a distinctive store front in attracting new trade and caus- ing the drug store to be remembered can hardly be over-estimated. The principle has been expressed fittingly in the statement that the cus- tomer’s body may come in through the door, but her eyes come in first through the display windows. The trade-conductivity of the first ten or twelve feet of floor area inside the door is greater than in any other part of the drug store. Like the fact that the window frontage, next to loca- tion value, is the principal factor in the determination of retail store rents, the greater trade-conductivity of space nearest the entrance is a fact, not a theory. Further proof of the far-reaching benefits of a drug store front that is highly-individualized as regards illum- ination and electric advertising, is ad- duced from an actual experiment in which it was demonstrated that a drug store of distinctive front in a secondary location coud! ‘be made to register a stronger merchandising impression than another drug store in a better location, but lacking exterior individ- uality. Of course, the stores were of about the same status as regards their size, frontage and character of stocks, and even the store in what I refer to, in a comparative sense, as a “secondary” location, had a good average location. The point is that the inherent mer- chandising opportunity in the location- value of either store was demonstrated to be subject to a high degree of im- provement by means of exterior at- traction forces. Many drug stores have electrical signs and window lighting equipment that are all right for the requirement of mere visibility at comparatively close range, but their proprietors are making a mistake in not using a higher illumination “load” when the location of their stores would justify much brighter exteriors, affording greater advertising and selling value from their illuminated displays. The limitations of an article of this kind necessarily preclude discussion of the technological phases of window and sign lighting equipment, such as wir- ing, voltage requirements, sizes and styles of lamps and fixtures. The engineering service department of the local public lighting company maintains an organization of experts to assist merchants with store and window lighting problems. The service is a co-operative feature of the selling activities of such companies and is not charged for specifically. The electric sign, properly designed, can be made an actual ornament to the store and the building. Usually, it is a brightly illuminated spectacle against a dark background, and that is why it has more attraction force than any other nighttime medium of publicity. As the illumination of the surround- ing district increases, the brightness of a sign may not of itself be sufficient to make it stand out. However, there are two additional properties of at- December 16, 1931 traction to fall back on—namely, the use of color and motion. Very neat and attractive borders of a variety of types can be used and their attractiveness can be improved by the proper manipulation of flashers. Words and groups of words can also be made to flash in any desired sequence, thus adding materially to the attracting power of the whole effect. It is generally desirable to give a different and usually more pleasing touch to the display by the use of harmonizing colors. Colors, however, have the property of absorbing much of the light radiated by the lamps; con- sequently, the viewing distance for colored displays is less than that for clear lamp displays. At short viewing distances, however, color adds greatly to an otherwise un- finished display. ‘The ultimate effectiveness of the sign as an advertising medium depends upon another factor even more vital than brightness, color or motion. That fac- tor is careful wording. The wording should be chosen care- fully, and should indicate clearly just what is meant, for the average sign is usually read quickly or from a consid- erable distance. Therefore, the ease with which it can be read at the limit of the maximum viewing distance for which it was de- signed, is of primary importance. Due to the increasing competition for attention, in the maze of electrical advertising signs along the main busi- ness arteries of all progressive cities, a BROOKSIDE BRAND WHISK BROOMS (~) he “a” ~—- ROTARY PRIZE ALL STYLES AND PRICES THE PUTNAM FACTORY NATIONAL CANDY CO., INC. Grand Rapids WISHES ITS MANY LOYAL CUSTOMERS A MERRY CHRISTMAS and A HAPPY AND PROSPEROUS NEW YEAR December 16, 1931 MICHIGAN TRADESMAN 19 good electrical sign will have some distinctly outstanding symbol or fea- ture, and will be designed so that it is adapted to the use of color and mo- tion, and preferably, will be of suffici- ent size to dominate its immediate sur- roundings. Care should be taken to provide for maximum legibility. This is achieved by designing the sign properly for the distance and the purpose for which it is intended. It is also important to have a sign of pleasing appearance both lighted and unlighted. It is too often the case that signs are designed only for the lighted effect. The value of such signs can usually be increased by paying more attention to daytime appearance. Wherever prac- ticable, it is desirable to design the display to harmonize with the architec- ture of the building. Oftentimes, good signs have been erected and allowed to deteriorate be- cause no thought was given to main- tenance. A sign that is well kept and properly lighted makes a good impres- sion, invites the prospective customer to enter the store, and assures him that he is dealing with a progressive firm. A sign poorly maintained, not only cheapens the appearance of the store or factory ‘building to which it is af- fixed, but even tends to cheapen the street. Such a sign never attracts trade, for it is out of harmony with the appearance of an up-to-date busi- ness place. After erecting a good modern sign of pleasing design, it should be fully maintained, which simply means wash- ing and repainting the sign whenever necessary, and relamping as soon as possible all burnouts that may occur. The amount of time necessary to give to sign maintenance depends somewhat upon the locality in which the sign is erected. Many signs will be kept in good con- dition if washed or cleaned once in two months and repainted once each year, while others, due to atmospheric or other local conditions, will require cleaning at least once a month and repainting twice a year, Victor N. Vetromile. —_++ + Fishing. When the sky is lowering And begins a showering "Til the vales are wet Then I go a fishing While a going wishing For fishing ever yet. Fishing is a pleasure Croesus could not measure With his pile of gold But if you are failing Troubled, worried, ailing Go fishing—young or old. Fun in every minute After you begin it— This great fishing game. Fun to-day, to-morrow— If you have to borrow : Go fishing, just the same. Any real old trouble Turns into a bubble When you whip a stream Take a fly and try it Then you can’t deny it Fishing is a dream. Charles A. Heath. ——____ 2+ ____ Kitchenware Reorders Heavy. Moderately priced kitchenware nov- elties suitable for holiday gifts and low-end staple products are in good demand at wholesale this week. Job- bers report heavy re-ordering on staple goods retailing at 10 to 50 cents and a fair volume of fill-in business on specially boxed novelties in the $1 re- tail range. Producers are now mak- ing up stock for retail midwinter and early Spring promotions and have concentrated on items to retail at 25 cents or less. Mixing spoons, bowls, small pans and a wide variety of cut- lery pieces are to be offered as sales merchandise next month, —_++>—___ Buy now—not for patriotism but for profit. Grand Rapids Blank Books for 1932 Ledgers — Journals —Record Books Day Books — Cash Books Counter Order Books — Tally Books Standard Order Books Petty Day Books — Memorandum Books Also Account Files — Shannon Arch Files Greenwood’s Business and Income Tax Records Card Index Files — Letter Files Blank Notes — Receipts — etc., etc. Our stock is complete come in and look it over Prices Right Hazeltine & Perkins Drug Co. Michigan Manistee WHOLESALE: DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acids Boric (Powd.)-. 10 @ 20 Boric (Xtal) -.10 @ 20 Carholic —...._... 38 @ 44 0 @ 55 34@ 8 9 @ 15 5 @ 26 Sulphuric ---.-- 34@ 8 Partariec —....__. 38 @ 52 Ammonia Water, 26 deg... 07 @ 18 Water, 18 deg... 06 @ 15 Water, 14 deg... 5%@ 13 Carbonate -.-.-- 20 @ 25 Chloride (Gran.) 08 @ 18 Balsams Copaiba, .--.-__- 50@ 80 Fir (Canada) -. 2 75@3 00 Fir (Oregon) -. 65@1 00 Pert) 2 25@2 60 Tole 1 50@1 80 Barks Cassia (ordinary) 25@ 30 Cassia (Saigon) -. 40@ 60 Sassafras (pw. 50c) @ 40 Soap Cut (powd.) a06 2 15@ 25 Berries Cubeb .. 75 Fieah 2.2... 25 Juniper 20 Prickly Ash —----- @ 650 Extracts Licorice —......_... 60@ 75 Licorice, powd. .. 60@ 70 Flowers Arles 22 75@ 80 Chamomile Ged.) 35@ 46 Chamomile Rom. 90 Gums Acacia, Ist _..__ @ 650 Acacia, 2nd -.--- @ 45 Acacia, Sorts __. 20@ 30 Acacia, Powdered 25@ 35 Aloes (Barb Pow) 35@ 45 Aloes (Cape Pow.) 25@ 35 Aloes (Soc. Pow.) 75@ 80 Asafoetida ----.. 50@ 60 Pow. 2 @ 76 Camphor -_-.-.-- 87@ 9 Guaiae .......... @ 60 Guaiac, pow'd --- @ 70 King . @1 25 Kino, powdered... @1 20 Mivrrh ..8 @1 15 Myrrh, powdered @1 25 Opium, powd. 21 00@21 50 Opium, gran. 21 00@21 50 Shellac, Orange 40@ 50 Shellac, White 55@ 70 Tragacanth, pow. 1 25@1 60 Tragacanth -... 1 75@2 25 Turpentine -__. @ 2 Insecticides Arsenic ~~~... a (2 36 Blue Vitriol, bbl. @ 06 Blue Vitriol, less 07@ 15 Bordea. Mix Dry 10%@ 21 Hellebore, White powdered —- .... 15@ 25 Insect Powder. 3@ 40 Lead Arsenate, Po. 11 @25 Lime and Sulphur ae 6aa Paris Green -... %@ 45 Leaves Buchy 2.3. @ 650 Buchu, powdered @ 60 Sage, Bulk ___._. 25@ 30 Sage, % loose —_ @ 40 Sage, powdered__ @ 35 Senna, Alex. -... 50@ 175 Senna, Tinn. pow. 30@ 365 Uva Ural 20@ 2% Oils Almonds, Bitter, true, of, @ 50 Almonds, Bitter, artificial _..___ 3 00@3 25 Almonds. Sweet, tue. 1 50@1 80 Almonds, Sweet, imitation -... 1 00@1 25 Amber, crude -. 75@1 00 Amber, rectified 1 50@1 75 Anise oo. - 1 50@1 75 Bergamont --.. 5 00@5 20 Cajeput .__.... 1 50@1 75 Cassia ..0 2 25@2 60 Castor 1 40@1 60 Cedar Leaf _.--. 2 00@2 25 Citronella -..---- 75@1 20 Cloves 2... 2 50@2 80 Cocoanut ----.. 22%@ 38 Cod Liver ------ Cotton Seed __.. 1 25@1 60 Cubebe _.. 5 00@5 25 Higeron ........ 4 00@4 25 Eucalyptus -.. 1 00@1 25 Hemlock. pure. 2 00@2 25 Juniper Berries. 4 00@4 25 Juniper Wood - 1 50@1 75 Lard, extra .... 1 55@1 65 Lard, No. 1 ... 1 25@1 40 Lavender Flow... 6 00@6 25 Lavender Gar’n. 1 25@1 50 EeMOn 2 2 00@2 25 Linseed, boiled, bbl. @ 66 Linseed, raw, bbl. @ 63 Linseed, bld., less 73@ 81 Linseed, raw, less 70@ 78 Mustard, artifll. os @ 3@ Neatsfoot -_._._ 1 25@1 35 Olive, pure -... 3 00@5 00 Olive, Malaga, yellow ._....___ 2 50@3 00 Olive, Malaga, e7een 2 85@3 26 Orange, Sweet 4 00@4 25 Origanum, pure_ @2 50 Origanum, com’) 1 09@1 20 Pennyroyal _... 3 25@3 50 Peppermint -... 3 50@3 75 Rose, pure ___. 13 50@14 00 Rosemary Flows 1 60@1 75 Sandelwood, E. | Aes 12 60@12 75 Sassafras, true 2 00@2 25 Sassafras, arti’l 75@1 00 Spearmint -_-_. 4 (0@4 25 SUGEN 1 25@1 50 OS 5 00@5 25 Ter USP 65@ 75 Turpentine, bbl. _. @ 50 Turpentine, less 57@ 65 Wintergreen, Ieee 6 00@6 25 Wintergreen, sweet birch. . -~ 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed _.__ 6 00@6 25 Wormwood ___ 7 00@7 25 Potasslum Bicarbonate _____ 35@ 40 Bichromate _____ 15@ 25 Bromide 69@ 85 Bromide _ 54@ 71 Chlorate, gran’d_ 21@ 28 Chlorate, powd. 16@ 23 or Xtal 17@ 24 Cyanide _....... S@ $6 fodigg oo @4 65 4 34 Permanganate __ 24%@ 35 Prussiate, yellow 35@ 45 Prussiate, red _. 70@ 75 Sulphate _ 35@ 40 Roots Alkanet -____.... 30@ 40 Blood, powdered___ 30@ 40 Calamus a 25@ 65 Elecampane, pwd. 20@ 30 Gentian, powd. _ 20@ 30 Ginger, African, powdered ______ 20@ 25 Ginger, Jamaica. 40@ 60 Ginger, Jamaica, Powdered ______ 35@ 40 Goldenseal, pow. 3 00@3 50 Ipecac, powd. __ 3 00@3 60 Eleorigg 0 35@ 40 Licorice, powd.__ 15@ 25 Orris, powdered. 35@ 40 Poke, Powdered 25@ 40 Rhubarb, powd. __ @1 00 Rosinwood, powd. @ 650 Sarsaparilla, Hond. groang ... @1 10 Sarsaparilla, Mexic. @ 60 Squills @ Squills, powdered 70@ 380 Tumeric, powd.__ 15@ 26 Valerian, powd. __ @ 650 Seeds AOS 15@ 20 Anise, powdered __ @ 25 Bird. ia 13@ 17 Cantey 2 10@ 15 Caraway, Po. 25 20@ 25 Cardamon ______ 2 00@2 25 Corlander pow. .30 15@ 25 PA 15 20 Kennel) 20@ 30 Se 6 15 Flax, ground __. 6%@ 15 Foenugreek, pwd. 15@ 25 Heng 8@ 15 Lobelia, powd. ____ @1 100 Mustard, yellow 10@ 20 Musard, black... 20@ 25 Porous 2.03 15@ 25 Guinea 2 00@2 25 Sabadilia, 30@ 40 Sunflower _._____ 12@ 18 Worm, American 25@ 30 Worm, Lavant —_ 5 00@5 75 Tinctures Acqnite: @1 80 Alege @1 56 Asafoetida ______ @2 28 arnteq @1 50 Belladonna _______ @1 44 Benzoin __....____ 2 Benzoin Comp’d_ @2 40 pane g3 16 Cantharides —___ 2 52 Capsicum @2 28 Catechu ......... @1 44 Cinchona ......... @2 16 Colchicum ...... @1 80 Coulee @2 76 Digitale: ou. @2 04 Gentian ........ oa @1 35 Guaige @2 28 Guaiac, Ammon... @2 04 Mean ¢ 25 Iodine, Colorless_ 1 50 bem, Cla, @1 56 ne @1 44 are @2 52 Nux Vomica ____ @1 80 One @5 40 Opium, Camp. __ @1 44 Opium, Deodorz’d @5 40 Rhuler 0... @1 92 Paints Lead, red dry __ 13% @13 Lead, white dry isxoise white ofl 13% @13% Ochre, yellow bbl. @ 2% Ochre, yellow less 3@ 6 Red Venet’n Am. 3%@ 7 Red Venet’n Eng. 4@ 8 Puy oo 5@ 8 Whiting, bbl. ___ @ 4% Whittae 5% @10 Rogers Prep. __ 3 45@2 65 Msceillaneous Acetanalid ______ 57@ 75 am O6@ 12 — — and FOUne 0, 6 a Subni- = Pee Borax xtal or eater Powdered ______ 06 13 Cantharides, po. 1 2601 50 Calomel 2 40@2 70 Capsicum, pow’d 42@ 65 Carmine... 8 00@9 00 Cassia Buds ____ 35@ 45 Cloves 35@ 45 Chalk Prepared... 144@ 16 Chloroform ______ 47@ 64 Choral Hydrate 1 20@1 60 Cocaine _. 12 85@13 85 Cocoa Butter ____ 40@ 90 Corks, list, less 30710 to 40-10 Copperas __.. 3% 10 Copperas, Powd. 4@ 10 Corrosive Sublm 1 75@2 00 Cream Tartar ____ 28@ 42 Cultie bone ___ 40@ 6u Dextrine ___. ~ 6%@ 15 Dover's Powder 4 00@4 50 kimery, All Nos. 10@ 16 Emery, Powdered Epsom Salts, bbls. Sos Epsom Salts, less 3%@ 10 Ergot, powdered __ @4 00 Flake, White ___ 15@ 20 Formaldehyde, Gcélating . 6 Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. 0 Glauber Salts less ud * Glue, Brown ____ 20@ 320 Glue, Brown Grd 16@ 22 Glue, White ____ 27 35 Glue, white grd. 29 35 Glycering .. 16@ 35 Hoye 75@ 96 loging 6 45@7 00 lodoform 8 00@8 30 Lead Acetate __ 17@ 2% Mace a @1 Mace powdered__ @1 Menthal 5 65 60 @6 32 Morphine ~--- 13 568@14 33 Nux Vomica ____ @ 2% Nux Vomica, pow. 15@ 2 Pepper, Black, pw, 35@ 45 Pepper, White, po. 55@ 65 Pitch. Burgundy. 10@ 20 Quasdia 15@ 20 Quinine, 5 oz. cans Q@ 6 Rochelle Salts __ 224%4@ 35 Saccharine ...__ 2 6U@2 76 Salt Peter 11@ 32 Seidlitz Mixture 380@ 40 Soap, green ____ 12%@ 25 Soap, mott cast _ 2 Soap. white Castile, case 15 00 on white Castile ess, per bar ___ 1 Soda Ash a 20 to Soda Bicarbonate 34%@ 10 Sega, Sal. 02% Spirits Camphor @1 20 Sulphur, roll ____ 4@ 11 Sulphur, Subl. __ 4%@ 10 Tamarinds _.___ 20@ 26 Tartar Emetic _. 50@ 60 Curpentine, Ven, 50@ 175 Vanilla Ex. pure 1 50@2 00 Venilla Ex. pure 2 25@2 50 Zinc Sulphate __ 06@ 11 Webster Cigar Co. Brands Websterettes _____ —~ 33 50 Ciews 33 50 Webster Cadillacs __ 75 oe Golden Wedding Panatellag ________ 75 00 Commodore .________ 95 00 te Plain tt tie at, intent 20 MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues ADVANCED DECLINED Lard Beef Liver AMMONIA Pep, No. 224 --___--__- 2 70 Piums Parsons, 64 0Z. ------ 95 Pep, No. 202 ---.---- 00 Grand Duke, No. 2%-- 3 25 Parsons, 32 oz. ------ 3 35 Krumbles, No. 424 --_ 270 Yellow Eggs No. 2%e-- 3 25 Parsons, 18 0z. ------ 420 Bran Flakes, No. 624 2 45 Parsons, 10 0z. ------ 270 Bran Flakes, No. 602 1 50 Black Raspberries Parsons, 6 0z. ------ 180 Rice Krispies, 6 oz. -- 225 No. 2 ____--.___-___- 3 65 Rice Krispies. 1 0z. -_. 110 Pride of Mich. No. 2_. 3 10 ene Hag, 12 1-Ib. - Pride of Mich. No. 1_. 2 35 An aso 2 25 Red Raspberries All Bran, 10 oz. ------ 70 _ Oo eee no pes 4 50 Ail Bran, % of. — 290 No 1 __ 3 15 Siekcaion No. 2 ---~. 3 60 BROOMS a Pride of Mich. No. 2__ 4 00 Jewell, doz: ---------- : Standard Parlor, 23 Ib. 7 00 No Strawberries i. Fancy Parlor, 32 cr Ex. Fancy Feeney = ; . wai wind ae Fey. Parlor 26 Ib. 9 02 Pride of Mich. No. 2 3 60 Whisk, Ne, 3 2 2 25 10 Ib. pails, per doz. 9 40 15 Ib. pails, per doz. 12 60 25 lb. pails, per doz. 19 15 25 lb. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 10 Quaker, 12-38 oz., doz. 2 00 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Royal, 2 0z., doz. .--- 3 Royal, 4 oz., doz. -—. 1 8 Royal, 6 oz., doz. -. 3 45 Royal, 12 oz., doz. -__. 4 80 Royal, 2% Ibs., doz._. 1 - 15 Royal, 5 Ibs., doz..-__ 24 60 KC, 10c size, 8 oz. --- 3 60 KC, 15c size, 12 oz. -. 5 40 KC, 20c size, full lb.__ 6 80 KC, 25¢ size, 25 oz. -- 9 20 KC, 50c size, 50 oz. —- ; 50 KC, 5 ib. size ______- 75 KC, 10 ib. size —.-----_ 8 50 BLEACHER CLEANSER Clorox, 16 oz., 24s -- 8 8 Lizzie, 16 oz., 128 .-.. 2 16 BLUING Am. Ball,36-1 0z.,cart. 1 00 Boy Blue, 18s, per cs. 1 35 BEANS and PEAS 100 Ib. bag Brown Swedish Beans 8 50 Dry Lima Beans 100 Ib. 1 75 Pinto Beans ---.--- _ 8 75 Red Kideny Beans -- White H’d P. Beans 3 25 Black Eye Beans -. Split Peas, Yellow -- 6 00 Split Peas, Green ---- 5 50 Scotch Peas ----..--- 4 75 BURNERS Queen Ann, No. 1 and i: 2, doz. White Plame, and 2, doz. BOTTLE CAPS Dbl. Lacquor. 1 gross pkg., per gross ------ 15 Kellogg’s Brands. Corn Flakes, No. 136 2 45 Corn Flakes, No. 1 24 2 46 BREAKFAST FOODS i ROLLED OATS Purity Brand Instant Flakes || ace o “EB yaa) EF | pear \\ pees burs cae "ear oA: Gey Small, 24s ---------- 1 717% Small, 48s ---------- 3 60 Large, 18s ---------- 3 25 Regular Flakes Small, 24s ~--------- 177% Small, 48s ---------- 3 50 Large, 18s ~--------- 3 25 China, large, 12s -—-3 05 Chest-o-Silver, lge. *3 25 *Billed less one free display package in each case. Post Brands. Grape-Nuts, 248 ------ 3 80 Grape-Nuts, 100s ---- 2 75 Instant Pogtum, No. 8 5 40 Instant Postum, No. 10 4 60 Postum Cereal, No. 0 2 Post Toasties, 36s -- 2 Post Toasties, 24s -- 2 45 Post’s Bran, 248 ---- 2 BRUSHES Scrub Solid Back, 8 in. ---- 1 50 Solid Back, 1 in. ---- 1 76 Pointed Ends -------- 1 26 Stove i. Shaker -~-------—------ No. 60 -------------. -- 2 00 Peerless ------.~------ 2 60 Shoe a No. 4-0 --------------- No. 2-0 -------------- 3 00 BUTTER COLOR Dandelion ------------ 5 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 lbs. ----- 12.8 Paraffine, 6s --------~ 14% Paraffine, 12s ------- te Wicking -.------------ Tudor, *. per box -- o CANNED FRUITS Hart Brand Apples No. 10. 2. 4 95 Blackberries re Cea ae 35 Pride of Michigan ~--- 3 25 Cherries Mich. red, No. 10 ---- Red, No. - tee ee 7 50 Red, No. 2 ~--------- 3 50 Pride of Mick. No. 2. 3 00 Marcellus Red -—----.- 2 56 Special Pie ---------— 1 7 Whole White -------- 3 26 Gooseberries No, 19 50 19 oz. glass ~----------- Pride of Mich. No. 2% 3 60 CANNED FISH Clam Ch’'der, 10% oz. Clam Chowder, No. 2- Clams, Steamed. No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz. Clam Bouillon, 7 o0z._ Chicken Haddie, No. 1 Fish Flakes, small —_ Cod Fish Cake, 10 oz. Spt BORO Oe tO De on o Cove Oysters, 5 oz. -. 1 60 Lobster, No. %, Star Zz yu Shrimp, 1, wet --._-- 2 15 Sard’s, \% Oil, od -- 5 26 Sard’s, % Oil, 5 26 Sardines, 4 Oil | less 415 Salmon, Red Alaska_. 3 00 Salmon, Med. Alaska 2 15 Salmon, Pink, Alaska 1 20 Sardines, Im. %, ea. 10@zz Sardines, Sardines, Cal. Tuna, % Curtis, doz. 2 Tuna, 4s, Curtis, doz. Tuna, % Blue Fin _. 2 00 Tuna, 1s, Curtis, doz. CANNED MEAT Bacon, Med, Beechnut Bacon, Lge. Beechnut Beef, Lge. Beechnut Beef, No. 1, Corned —- Beef No. 1, Roast —_ Beef, 2% oz., Qua., sli. Beef. 4 oz. "Qua. sli. Beef, 5 oz., Am. Sliced Beef, No. 1, B’nut, sli. Beefsteak & Onions, s Chili Con Car., ls -_-. Deviled Ham, \%s --... Deviled Ham, %s ---- 3 Hamburg Steak & Onions, No. 1 -..... 3 Potted Beef, 4 oz. -... 1 Potted Meat, % Libby Potted Meat, % Libby Potted Meat, % Qua. 75 Potted Ham, Gen. % 1 46 Vienna Saus. No. % 1 36 Vienna Sausage, Qua. 90 Veal Loaf, Medium _. 2 25 anc oeono NIGSLeVeS akon f= -4 Co mm CO DO Co Bg OTP DO oo Gs soe neo Baked Beans Campbells... oe Quaker, 16 oz. — Fremont, No. 2 Van Camp, med. _--- 1 25 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 7, No. 10 Sauce Sau Bese a 4 50 Lima Beans Little Dot, No. 2 ---- 2 80 Little Quaker, No. 10 13 00 Little Quaker, No. 1 -- : 75 Bany, No. 2 2.-- 55 Baby, No. 1222352 1 75 Pride of Mich. No, 1. 1 55 Marcellus, No. 10 ---. 8 20 Red Kidney Beans NO, 40 oo 6 35 NO. 5 oo 3 70 Nip 2S ee 1 30 No. 4 90 String Beans Little Dot, No. 2 .-.. 3 20 Little Dot, No. 1 -_-. 2 25 Little Quaker, No. 1-- 1 90 Little Quaker, No. 2 _. 2 90 Choice Whole, No. 10 12 a Choice Whole, No. 2_. 2 56 Choice ced: tes No. 1-4 70 Cut, No. 10-2 0 00 Cul: NG 2 ul 95 Cut No. 4 23 -_ 1 60 Pride of Mich. No. 2. 1 75 Marcellus, No. 2 ---- 1 50 Marcellus, No. 10 ---. 8 25 Wax Beans Litlet Dot, No. 2 --.- 2 75 Little Dot, No. 1 -_-- 1 90 Little Quaker, No. 2-. 2 65 Little Quaker, No. 1 1 80 Choice Whole, No. 10-12 50 Choice Whole, No. 2-. 2 50 Choice, Whole, No. a. 70 No. Pride of Michigan -- 1 75 Marcellus Cut, No. 10. 8 25 Beets Small, No. 2% —-_--- 3 00 Extra Small, No. 2 -- 2 80 Fancy Small No. 2 ~~ 2 25 Pride of Michigan -. 2 00 Marcellus Cut, No. 10 6 25 Marcel. Whole, No. 2% 1 75 Carrots Diced. No: 3 —.___ 1 30 Diced, No. 10 -_------ 7 00 Corn Golden Ban., No. 3_- 3 60 Golden Ban., No. 2_-1 80 Golden Ban., No. 10 10 00 Little Dot. No. 2 ---- 1 70 Little Quaker. No. 2 1 70 Little Quaker, No. 1-1 35 Country Gen., No. 1-- 1 25 Country Gen., No. 2-- 1 70 Pride of Mich.. No. 1 1 15 Marcellus, No. 5 ---. 4 30 Marcellus, No. 2 ---- 1 40 Marcellus, No. 1 ---- 1 15 Fancy Crosby. No. 2.. 1 70 Fancy Crosby, No. 1_. 1 45 Peas Little Dot. No. 1 ---- 1 Little Dot. No. 2 --.. 25 Little Quaker, No. 10 12 00 Little Quaker, No. -- 2 Little Quaker, No. 1 Sifted E. June, No. Sifted E. June, No. Sifted E. June, No. 1 Sifted E. June, No, 1-. 1 Belle of Hart, No. 2-. 1 Pride of Mich.. No. 10 8 Pride of Mich., No. 2_. 1 50 Marcel., KB. June, No. 2 1 Marcel., E. June, No.5 4 Marcel., 7 Templar E. 3 Templar E. “No. 10 7 00 Pumpkin No. 10) 2% No. 2 Squash Boston, No. 3 -------- Succotash Golden Bantum, No. 2 Little Dot, No, 2 ---- 2 35 Little Quaker ~-.-.--- 2 25 Pride of Michigan -- 2 05 Tomatoes No. 0 2 5 80 No. 2% -..-- oa ae No,. 3 --:.. 1 60 Pride of Mich., "No. 2% 2 10 Pride of Mich., No. 2-1 40 CATSUP Sniders, 8 oz. -------- 35 Sniders, 14 oz. -------- 215 Sniders, No. 1010 -90 Sniders, Gallon Glass_ 1 25 CHILI SAUCE Sniders, 8 oz. -.------- 2 10 Sniders, 14 02, ---.---- 00 Sniders, No. 1010 ---. 1 25 Sniders, Gallon Glass_ 1 45 OYSTER COCKTAIL Sniders, 8 oz 10 Sniders, 11 oe ee a0 Sniders, 14 oz. ---__--_ 00 Sniders, Gallon Glass 1 45 CHEESE Rogquetort -...-.. 60 Wisconsin Daisy --..-- 17 Wisconsin Flat -_----__ 17 New York June -------- 27 Sap Sago —...20 40 SICK 19 Michigan Flats —_ ad: Michigan Daisies ~--__ 17 Wisconsin Longhorn ~-. 17 Imported Leyden -_.__. 27 1 Ib. Limberger -.._-.. 26 Imported Swiss ----... 58 Kraft Pimento Loaf -_ 26 Kraft American Loaf —. 24 Kraft Brick Loaf ~___-- 24 Kraft Swiss Loaf ..._._ 32 Kraft Old Eng. Loaf... 45 Kraft, Pimento, % Ib. 1 85 Kraft, American, % Ib. 85 Kraft, Brick, % Ib. -- 1 8 Kraft Limburger,% lb. 1 86 CHEWING GUM Adams Black Jack ---- 65 Adams — 28D Adams Dentyne ------ 65 Adams Calif ee es as (OD. Adams Sen Sen ------ 65 Beeman’s Pepsin ------ 5 Beechnut Wintergreen Beechnut Peppermint-- Beechnut Spearmint -- Doublemint ---.-..----- 65 Peppermint, Wrigleys -- 65 Spearmint, Wrigleys -- 65 duicy Fruit —.---____- 65 Krigley’s P-K -----.--- 65 DODG ee 65 Teaberry .--..--.23-+ 65 Droste’s Dutch, Droste’s Dutch, Droste’s Dutch, Droste’s Dutch, 5 lb. 60 Checolate Apples -_-. 4 50 Pastelles, No. 1 _--. 12 $0 Pastelles, % Ib. ------ 6 60 Pains De Cafe __----- 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles __---- 2 15 1 Ib. oo Tin Bon ee 8 00 7 oz. _ Rose Tin Bon cena eee 00 % 5 be Pastelles ___.-- 3 Langnes De Chats .. 4 80 CHOCOLATE Baker, Caracas, ¥%s ---- 37 Baker, Caracas, 4s --.. 35 SLOTHES LINE FBemp, 50 ft. -.. 2 00@2 25 tele Cotton, SOott. 2 1 ong) 75 Bratded, 50 ft. Sash Cord ~----- 1 ie? 25 COFFEE ROASTED Blodgett-Beckliey Co. Master — 40 Lee & Cady 1 ib. Package Breakfast Cup ------- 2 Old iiberty 2220-2 17 Quaker Vacuum ---.. 32 Nedrow =. 28 Morton House -_._--.. 35% RONG go a 27 Emperial 2. 37% Majestic 29 Boston Breakf’t Blend 24 McLaughlin’s Kept-Fresh Hummel’s 50 rf. Ib. CONDENSED MILK Leader, 4 doz. Eagle, 4 doz. MILK COMPOUND Hebe, Tall, 4 doz. Hebe, Baby, 8 doz. Carolene. Tall, 4 Carolene, Baby ------ EVAPORATED MILK 3 45 Quaker, Tall, 10% oz. 3 10 Quaker, Baby, 4 doz. 3 10 Quaker, Gallon, % doz. 1 55 Carnation, Tall, 4 doz. 3 45 Carnation, Baby, 8 dz. 3 45 December 16, 1931 Oatman’s Dundee, Tall 3 45 Oatman’s D’dee, Baby 3 45 Every Day, Tall ---- 3 20 Every Day, Baby -._. 3 20 Pet, “Tall so 3 45 Pet, Baby, 4 dozen __1 : Borden’s Tall ~------. 3 Borden’s Baby -~_----_- 3 ig CIGARS Airedale «oot 35 00 Hemeter Champion _-_38 60 Canadian Club ____-_- 35 bv Robert Emmett -... 75 00 Tom Moore Monarch 75 06 Webster Cadillac .... 75 00 Webster Astor Foil... 75 00 Webster Knickbocker 95 46 Webster Albany Foil 95 vv Bering Apollos ______ 95 00 Bering Palmitas _. 115 00 Bering Diplomatica 115 0¢ Bering Delioses __.. 120 0¢ Bering Favorita ____ 135 00 Bering Albas ______ 150 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick. 20 lb. case 17 Horehound Stick. 5 lb. 18 Mixed Candy Kindergarten ~~. ._.___ 16 PiGaGer os he oe 11 French Creams —__.____ 13 Paris Creams — ...____ 14 DUpiOr 10 Fancy Mixture —__-___ 16 Fancy Chocolate ; 5 lb. boxes Bittersweets, Ass’ted 1 50 Milk Chocolate A A 1 50 Nibble Sticks ~...._._ 1 50 Chocolate Nut Rolls — 1 60 Blue Ribbon 1 26 Gum Drops Pails Champion Gums ...___. 15 Challenge Gums __..... 13 Jelly Strings ..-.... 16 Lozenges Pails A. A. Pep. Lozenges __ 14 A. A. Pink Lozenges __ 14 A. A. Choc. Lozenges__ 14 ee eee ee Motto Hears t_...______ 18 Malted Milk Lozenges __ 21 Hard Goods Pails Lemon Drops —~..-______ 17 O. F. Horehound drops 15 Anise Squares 16 Peanut Squares __.___ 14 Cough Drops Bxs Putnam se 22 1 35 Smnith Bros .2.2. 1 56 PMIGOR A 1 50 Specialties Pineapple Fudge —..... ae Bon Bons ______ : anquet Cream Minta.. 33 Handy Packages, 12-10c 75 COUPON BOOKS 50 Economic grade 2 5@ 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 lb. boxes ~_.____ a, 4 DRIED FRUITS Apples N. Y. Fey., 60 lb. box 13 N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice __ 13 Evaporated, Fancy __ 18 Evaporated, Slabs He Nancy: 2 Citron £0) iD. Dox 36 Currants Packages, 14 oz. 1. 17 Greek, Bulk, lb. ..... 16% Dates Dromedary, 36s ______ 6 75 Peaches Evap. Choice —-._____ 12% BANC a Ae Peel Lemon, American —_____ 28 Orange, American _____ 28 Raisins Seeded, bulk ~..___.___ 84 Thor.pson’s s’dless blk 8% or 8 seedless, 1 Seodei, AD OF 11 California Prunes ae ite. 25 Ib. boxes__.@05% 90, 2 . boxes._.@05% . boxes_.@6% . boxes__@06% . boxes._@07% . boxes_._.@08% . boxes.__.@11 . boxes__.@14 18@ 24. boxes__@17 December 16, 1931 Hominy Pearl, 100 lb. sacks __ 3 6 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 39 9 oz. package, per case 2 20 Bulk Goods Elbow, 20 Ib. -_--__ 5@07 Egg Noodle, 10 Ibs. __ 14 Pearl Barley AERO Ee 00 Barley Grits --_____._ 5 00 Ee a 3 76 Sage Gast India: oo 10 Taploca Pearl. 100 Ib. sacks __ 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant __ 3 50 Jiffy Punch 2 doz. Carton | 2 265 Assorted flavors. FLOUR Vv. C. Milling Co. Brance Ey White 2030 5 10 Harvest Queen ______ 5 20 Yes Ma’am Graham, O08 oe 1 40 Lee & Cady Brands American Eagle ___. Home Baker _______. FRUIT CANS ason F. O. B. Grand Rapids Mele: ping 2305 One pint ooo 7 35 One quart 00 8 55 Half gallon 1 55 Ideal Glass Top Halt pint 2200 9 00 One pint 2 9 50 One Quart 22 1 ‘5 Half gallon 15 40 GELATINE Jell-O; 3 doz 2. 85 Minute. 3 doz. 2. 4 05 Plymotth, White 1 55 Quaker; 3 doz. ..__.- 2 25 JELLY AND PRESERVES Pure, 30 Ib. pails -.-. 3 30 Imitatin, 30 Ib. pails 1 60 Pure, 6 oz., Asst.. doz. 90 Pure Pres., 16 0z., dz. 2 40 JELLY GLASSES 8 oz.. per doz. Margarine I. VAN WESTENBRUGGE Food Distributor Cream-Nut, 1 Ib. ---. 15 Peco, Lolb. 2a: 10% BEST FOODS, INC. Laug Bros., Distributors Wucoa, 1 Ib. 2225 15 Honday. Libs 2 oe 10 Wilson & Co.’s Brands eo Certified 200502 tos Nut ee 11 Special Rol = 13 MATCHES Diamond, 144 hox -. 4 75 Searchlight, 144 box-- 4 75 Ohio Red Label, 144 bx 4 75 Ohio Blue Tp, 144 box 4 75 Ohio Blue Tip, 720-1c 3 80 *ReRiiable, 144 ------- *Federal, Safety Matches Quaker, 5 gro. case MULLER’S PRODUCTS Macaroni, 9 oz. .._._. 2 20 es. Eeg Vermicelll, Egg Alphabets, 6 oz... 2 20 Egg A-B-Cs 48 pkgs.__ 1 80 NUTS—Whole Almonds, Tarragnna_.. 19 Brazil, large - -_.._. 13% Fancy Mixed --....- 18 Filberts, Sicily ~.-..._ 17% Peanuts, Vir. Roasted Peanuts, Jumbo, std. Pecans, $, star: 3 25 Pecans, Jumbo -_-_-_ 40 Pecans, Mammoth Walnuts, Cal. ~-___ a Hickory 22 Salted Peanuts Fancy, No. 1 Shelled Almonds Salted —____.__ 95 Peanuts, Spanish 125 Ib. bags .._.._- ee ov Filberts Pecans Salted ..._______ 73 Walnut Burdo ----____ 78 Walnut, Manchurian __ MINCE MEAT None Such, 4 doz. __ 6 20 Quaker, 3 doz. case __ 3 35 Libby, Kegs, wet, Ib. 22 OLIVES 4 oz. Jar, Plain, doz. 1 15 10 oz. Jar, Plain, doz. 2 10 14 oz. Jar, Plain, doz. Pint Jars, Plain, doz. Quart Jars, Plain, doz. 1 Gal. Glass Jugs, Pla. 5 Gal. Kegs, each ____ 7 25 3% oz. Jar, Stuff., doz. 6 oz. Jar, Stuffed, doz. 9% oz. Jar, Stuff., doz. 1 Gal. Jugs, Stuff., dz. 2 40 PARIS GREEN Le Ce 34 PETROLEUM PRODUCTS Including State Tax From Tank Wagon Red Crown Gasoline __ 15.7 Red Crown Ethyl ____ eo Stanoline Blue 3.2 In fron Barrels Perfection Kerasine __ 10.6 Gas Machine Gasoline 35.1 V. M. & P. Naphtha__ 15.8 1SO-VIS MOTOR OILS In Iron Barrels EAéghe oe (2 Medtum 220 til Heavy (2 TZ) Ex: Heavy 1 olarine Iron Barrels Edge 62.1 Medium =. — 62.1 Heavy (oo 6a Special heavy ~..._____ 62.1 Extra heavy 22.0000 62.1 Polarine “EK! 62.1 Cransmission Oil ~____ 1 Finol, 4 0z. cans, doz. 1 5u Finol, 8 oz. cans, doz. 2 30 Parowax, 100 Ib. -___ 7.3 Parowax, 40, 1 Ib. __ 7.55 Parowax, 20, 1 Ib. __ 7.8 cans 3 00 cans 5 00 Semdac, 12 pt. Semdac, 12 at. PICKLES Medium Sour 5 gallon, 400 count ._ 4 75 Sweet Small 16 Gallon, 2250 —~.--__ 27 ° 5 Gallon, TaQ 2.22 $7 Dill Pickles Gal. 40 to Tin, doz.__ 10 25 No.. 2% ‘Ting: 202... 2 25 32 oz. Glass Picked__ 2 25 82 oz. Glass Thrown __ 1 95 MICHIGAN TRADESMAN Dill Pickles Bulk . Gal. 6. a 45 Gal., 1300 ________ 30 00 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Bicycle, per doz. ~--. 4 70 Torpedo, per doz. -... 2 50 POTASH Babbitt’s, 2 doz. -... 2 75 Fase ante Top Steers =: Tiel. 2. 36 Good St’rs & H’f. -__. 13 Med. Steers & Heif. —. 12 Com. Steers & Heif. —. il Veal OD 22 12 Good 10 Medium 200 09 Lamb Spring Lamb 2. 13 Good 2 11 Mecham 2220 10 POO ee 08 Mutton Gogg 10 Medium (003 aan 08 Poor 10 Pork Eom, med. 20 10 Butte, es 09 mphowulders 22850 08 Spareriba: oo 09 Neck bones 04 Priming 06 PROVISIONS Barreled Pork Clear Back __ 16 00@20 00 Short Cut Clear ____ 16 00 Dry Salt Meats DS Bellies -_ 18-20@18-10 Lard Pure in terees 7% 60 lb. tubs ___.advance +4, 50 Ib. tubs __._-advance \% 20 Ib. pails _._-_.advance % 10 lb. pails ___.advance % 5 lb. pails __.__advance 1 3 Ib. pails ___.advance 1 Compound tierces __.. 8% Compound, tubs —_____ 9 Sausages Bolorna: 2200. a ee Diver 15 Brancore 200 15 Pot 20 Weak 19 Tongue, Jellied _______ 25 Headcheese ser 15 Smoked Meats Hams, Cer. 14-16 Ib. @16 Hams, Cert., Skinned G-rS We @15% Ham, dried beet Knuekles @28 California Hams __ eins Picnic Bollea Fiene 20 @25 Boiled Hams ______ @25 Minced Hams ______ @16 Bacon 4/6 Cert. ____ @19 Beet Boneless, rump ____@22 Rump, new __ 29 00@35 S Liver Beet 2 13 Cale do Pork 220 06% RICE Fancy Blue Rose ____ 4 15 Fancy Head 2...) 06 RUSKS Postma Biscuit Co. 18 rolls, per case __.. 1 12 rolls, per case _... 1 18 cartons, per case__ 2 12 cartons, per case__ 1 SALERATUS Arm and Hammer __ 3 75 SAL SODA . anulated, 60 Ihs. cs. 1 35 Granulated, 18-2% Ib. packares 2200. 1 00 Middles 22 20 Tablets, % lb. Pure __ 19% doz 1 40 Wood boxes, Pure -. 29 Whole Cod _._... ___ 11% HERRING Holiand Herring Mixed, Kera. 76 Mixed, half bbls. -_-. 1 25 Mixed, bbis. —....... 50 Milkers, Kegs -_---- 86 Milkers, half bbls. -_ 9 40 Milkers, bbls. ....__. 17 50 Lake Herring % Bbl., 100 Ibs. —___. Mackeral Tubs, 60 Count, fy. fat 6 vu Pails, 10 lb. Fancy fat 1 50 White Fish Med. Fancy. 100 Ib. 18 0# fa pe 18 50 K K K Norway __ a 50 eS i pale 1 40 Cut Eameh 1 50 Boned, 10 Ib. boxes __ 16 SHOE BLACKENING 2 in 1, Paste, doz. ... 1 130 E. Z. Combination, dz. 1 30 Dri-Foot, doz. ______ 2 00 Bixbys, Dox ..._ 1.30 Shinola, doz. _______ 1) STOVE. POLISH Blackne, per doz. ____ 1 30 Black Silk Liquid, dz. 1.30 Black Silk Paste, doz. 1 25 Enameline Paste, doz. 1 30 Enameline Liquid, dz. 1 30 E. Z. Liquid, per doz. 1 30 Radium, per doz. ____1 30 Rising ‘Sun, per doz. 1 30 654 Stove Enamel, dz. 2 su Vulcanol, No. 10, doz. 1 30 Stovoil, per doz. _____ $ Uv SALT G. Grand Rapids Colonial 24, 2 Ib. Colonial, 36-14% _____ 1 20 Colonial, lodized, 24-2 1 36 Med. No. 1 Bbls. ____ 2 90 Med. No. 1, 100 lb. bk. 1 00 Farmer Spec., 70 Ib. 1 00 Packers Meat, 50 Ib. 65 Crushed Rock for ice cream, 100 Ilb., each 85 Butter Salt, 280 Ib. bbl.4 00 Block, 60 1h 4U Baker Salt. 280 Ib. bbl. 3 80 G, 10 Ib.. per bale _... 93 20, 3 lb., her bale __._ 1 00 28 Ib. bags, Table ____ 40 Old Hickory, Smoked, Gal@ ty 2 4 bt Free Run’g, 32 26 oz. 2 40 Five case lots -.._.. 2 3 lodized, 32, 26 oz. __ 2 40 Five case lets ______ 2 30 BORAX Twenty Mule Team 24, 1 Ib. packages __ 3 35 48. 10 oz. packages __ 4 40 96, % oz. packages __ 4 (ti CLEANSERS 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Bon Ami Cake. 18a __1 62% Bete 85 Climaline, 4 doz. ~. £ 20 Grandma, 100, 5c ---- 3 30 Grandma. 24 Large -- 3 54 Gold Dust, 100s ---... 3 70 Gold Dust, 12 Large 2 80 Golden Kod, 4 4 25 La France Laun., 4 dz. 3 60 Old Dutch Clean., 4 dz. 3 40 OCetazon, 94a .... 3 90 Rened, 406 2 3 20 Feed. 249 2. 5 25 we No More, 100, 10 ‘ Rub No More, 20 Le. 4 00 Spotless Cleanser, 48, on 3 85 Sani Flush, 1 doz. SapolHo, 2 dos, Soapine, 100, 12 oz, —. Snowboy, 100, 10 oz. __ Snowboy, 12 Large —_ Speedee, 3 doz. _-_.__ Supprite, 60s Wyandotte, 48s _____ Wyandot. Deterg’s, 24s bo & DO AT bo op Co bo bo o SOAP Am. Family, 100 box Crystal White, 100 ___ Big Jack. 60s _.__ Fels Naptha, 100 box Flake White, 10 box Grdma White Na. 10s Jap Rose, 100 box ____ Bairy, 106 box... Palm Olive, 144 box__ Lava, 100 box Oetagon, £m Pummo, 100 box ______ 4 85 Ol im © Hm 1 CO Co OT om Co OF ou o Sweetheart, 100 box __ 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 Ige. 3 50 Trilby Soap, 100, 10c 7 25 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 SPICES Whole Spices Allspice, Jamaica ____ @30 Cloves, Zanzibar ___. @47 Cassia, Canton ______ @25 Cassia, 5c pkg.. doz. @40 Ginger, Africa: _____ @ig Mace, Penang __.___ 1 00 Mixed, No. i... we Mixed, 5c pkgs., doz. @45 Nutmegs, 70@90 ____ @50 Nutmegs, 105-1 10 __. @48 Penner Hitech 3. 25 Pure Ground in Bulk Allspice, Jamaica ___. @33 Cloves, Zanzibar ___. @53 Cassia, Canton ______ @29 Ginger, Corkin __..... @46 Mustard @29 Mace, Penang _______ 1 06 Pepper, Biack ..... @25 Notmens @35 Pepper, White @44 Pepper, Cayenne _____ @36 Paprika, Spaish @36 Seasoning Chili Powder, 15c ____ 1 35 Celery Salt, 3 o2. ____ 95 wage, 2 Of 90 Olen Salt 20. 1 35 Carne 1 35 Ponelty, 3% of. _.. # % Kitchen Bouquet ____ 4 50 Laurel Leaves ______ 20 Marjoram. 1 oz. __.._ 9¢@ Savery, 1 ae 90 Toyme, ) of 90 Tumeric, 2% oz. _... 90 STARCH Corn Kingsford, 40 Ibs. __ 11% Powdered, bags __.__ 8 26 Argo, 48, 1 lb. pkgs. s Zo Croam, 48-5 0 4 40 Gloss Argo, 48, 1 lb. pkgs. 3 03 Argo, 12, 3 lb. pkgs. 2 17 Argo, & 5 Ib. pkgs... 2 46 Silver Gloss, .8, ls _. 11% Elastic, 64 pkgs. -_-_ 5 10 Tiger 49-5 ager, 6G Iie 2 76 SYRUP Corn Blue Karo, No. 1% —_ 2 54 Blue Karo, No. 5, 1 dz. 3 53 Blue Karo, No. 10 __ 3 33 Red Karo, No. 1% _. 2 75 Red Karo, No. 5, 1 dz. 3 Red Karo, No. 10 ___. 3 59 ~ © imit. Mapie Flavor Orange, No. 1%, 2 dz. 3 25 Orange, No. 5, 1 doz. 4 99 Maple and Cane Kanuck, per gal. -... 1 50 Kanuck, 5 gal. can __ 6 60 Maple Michigan, per gal. _. 2 78 Welchs. per eal mon See COOKING OFIL Mazola Pints, 2 dos. _.._._,._.. 5 75 Quacts. 1 doe. 5 25 Half Gallons, 1 doz... 11 05 Gallons, % doz. --.. 10 60 TABLE SAUCES Lee & Perrin, large._ 5 75 Lea & Perrin, small__ 3 35 Fepier 1 60 Royal Mint 2.2... 2 40 Tobaseo, 2 6a... Ee Sho You, 9 oz., doz... 2 25 A+l, We 555525 a= 4 76 Ant Oe 2 85 Caper, 2 o&. 2... 3 30 TEA Blodgett-Beckley Co. Royal Garden, % lb... 7 Royal Garden, % Ib. __ 77 Japan Mediun 27@35 Cage 2 36@40 PANGS oo betes No i Nite. 1 Ib. pke. Sitting a Gunpowder Chica 40 Paneg 47 Ceylon Pekoe. medtem eoleiiaciaice 67 English Breakfast Congou, medium _____ in ae Congou, Choice ____ 35@36 Congou, Fancy ---- 42@43 olong Magan 3y NN can ae OO bu TWINE Cotton, 3 ply cone .... 26 Cotton, 3 ply Balls ____ 27 Woah ¢ ply wine 40 VINEGAR Fo Grand Rapi os 40 Grain _ ‘hite Wine, 80 .. White Wine, 40 orate 20 WICKING No. U, per SIGs ........ ou No. 1, per arose... Ll Zo 4NUu. 2, per SICee ...... 4 vv Nu. 6, per SICee ow Z su feeriess Kos, ber aoz. yu fuchester, No, 4, Quoz o6v tocnester, No, 3, doz. Zz vu Heyy, per dos. _. ia WOODENWARE Baskets Susheis, narrow vand, wire handies ______ io Busuels, narrow bana, wood handles ______ 1 sv Market, arop handie__ yu Markel, singie nandie_ vo Market, Gara 1 ou Splint, larwe 3 Su Splint, medium __ ( bu Splint, smais 6 ov Churns Barrel, 5 gal., each — Barrel, lv Bal., eacn._ 2 oo 3 tO © gal., per gai. .... LU Pails 10 qt. Galvanized ____ 2 ov 12 qt. Galvanizea 2 da i# qt. Gaivanizea aw @ §U 1Z qt. Fiaring Gal. Jr. a vy dv qt. ‘Vin ay 2. € vv Traps Mouse, Wood, 4 noles. 6 Mouse, wood, 6 nuies_ ‘u Mouse, tin, od holes cial oo Mea, Woe i vv at, Giese i uy Mouse, spring ________ 20 Tubs Large Galvanized ____ 6 7p Meuiuin Galvanizeua __ ; lo Dual Galvanized _.__ 6 7b Washboards Banner, Globe _.._____ & au Mirage, sitigie _.... 0 wu ummm sige DvD ur Doubie Peerless ______ 3 au Single Peerless ______ é ar Northern Queen ______ @ vt CMIVGFHNS ( Za Wood Bowis 56 i, Butter: d VU fo in, Mutter y UU tt th. Butter | 13 uu 7 10. Batin za vv WRAPPING PAPER Fibre, Manila, white __ 05 NO © Wee V6% Butchers D F Obie weer oo 06% SOA sire ........... 09% YEAST CAKE Manic. 2 dow 2 7 Sunlight, $ dos. 2 70 Sunlight, 1% doz. ____ 1 35 Yeast Foam, 3 doz. __ 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 30 Red Star, per doz. ____ 20 i | i = SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins Association Business Office, 907 Trans- portation Bldg., Detroit. Advantage of Getting the Boys’ Good Will? Up in New Rochelle, N. Y., there is a men’s store I like to visit. J get a great kick out of it every time I go there, to hear the boys visiting with the young man who has charge of the boys’ department. Sometimes joking and kidding, sometimes really serious. 3ut dropping in without hesitation as friends. And just the other day I heard the boss say, “Mrs. Brown said George is sending back that coat; give them credit, And the boy will stop in and pick out what he likes when he is home from school.” Like a lot of other good stores, they are selling boys’ clothes—and plenty of them—through friendship and in- terest. All over the country there are stores with lively boys’ clubs. Believe me, when it comes to boys—friend- ship mixes with business—or there isn’t as much business as there should be, Instead of worrying about how to sell more boys’ shoes—figure how to make more ‘boy friends. Absolutely elementary. And yet mighty few shoe stores are inviting or interesting to boys. There must be someone in the store who is a “regular fellow” to them— some one young in spirit who knows, understands and is sympathetic with their youthful interests. Perhaps that one is a young man or high school lad on a part-time arrangement. Perhaps an older person whom youngsters will “take to.’ And that person will have the job of doing things that will make boy friends for the store. Contests, talks, movie parties—all the stunts that will keep up unflagging interest. Good merchandise, good fitting, right prices, yes—they make the plain cake. The other is the frosting, And boys like the frosting. You could have an “S. M. Boys’ Club”—Saturday Morning Boys’ 'Club —with membership cards presented when a boy (or parents) buy a boys’ shoes from you. The young man I mention above, under your guidance, would arrange for interesting speakers, or contests, or exhibits, or walks, or parties. Another idea any store can use is the “Monthly Movie Party.’ One ticket given with each purchase of boys’ (or children’s shoes. Once a month a movie party, with souvenirs and spec- ial features to make it interesting. Contests always interest boys—such as making the most words out of the store name. We show how such a contest may lawfully be conducted. Before starting any contest it is sug- gested you consult your local post- master to see if it is all right. Skating or coasting contest. A coasting con- test with homemade coaster wagons was a great success. So was a kite- making and flying contest, with a “hot- dog” party at a municipal park, for the contestants, Birthday lists are good. A remem- MICHIGAN TRADESMAN brance card or small gift on his birth- day makes a hit with any boy, All these things offer opportunities for making friends with boys. Back up such a program with friendly, effi- cient service, good values, and consist- ent, interesting advertising (part, at least, directed 'to the boys, themselves) and you will sell more boys’ shies, At a time when increasing the pairage is a problem, getting more customers is. important.—Boot and Shoe Recorder. > + + ___ How To Care For Riding Boots. Here’s the way an English valet treats his master’s riding boots: All loose dirt is first removed, then the boots are washed with saddle soap. Care is taken to have the sponge wrung out very dry. Next another washing with a clean sponge, so that all soap will ‘be taken off the leather. This is to take all oil out of the leather. The boots are now allowed to dry thoroughly before mubbing up with a soft cloth. Hawkins now applies a neutral cream that has no turpentine in it whatever. He does this by dampening a piece of cheesecloth in the cream and rubbing it in a light circular manner. ~+ + America Is Settling Down and Sober- ing Up. (Continued from page 12) noticed, any oriental sinner’s case was singled out for prominent featuring. Of late years, the play-up has been in the case of chain managers. A good example is the issue of October 30. The headline reads: “Chain store man- ager in jail on weight shrift,” and the news follows thus: “Sentenced to spend four days in jail or pay fine of $20 upon conviction on a short weight meat charge, H. Truax went to jail. He is manager of the Blank store on Blank avenue.” There was another chain manager and four convictions of individuals, but the chain is now headlined, while the others are buried in the text, All @ FRIGIDAIRE» A ELECTRIC REFRIGERATING SYSTEMS LJ P RS. RODUCT OF GENERAL MOTO CONTROL AND HYDRATOR All Models on Display at Showroom F. C. MATTHEWS & CO. of this special pleading seems to me to have the same weakness that at- tacks on chains via debates and Hen- derson had: the reasoning reader in- clines to take sides with the under dog. Clear, unbiased statement of the bare facts will always have the effect really aimed at: the lessening of carelessness or worse in weighing and measuring. To single out any class of offenders is both to evoke sympathetic reaction for them and detract from the main issue. Meanwhile, the chains are consoli- dating on the basis of to-day and the future. News Detroit is that Kroger discontinues many small stores Wm a from neighborhood, replacing them with one big store—reducing rent a half and replacing three managers with one, thus consolidating on economic lines, Make no mistake. The chains are not down and out yet. Paul Findlay. —_+-->___ The brilliant shine best when things are darkest. 18 E. Fulton St. Phone 93249 Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. Wanted—General store. Have two- family home in Grand Rapids to trade for same. Address No. 482, c/o Michigan Tradesman. 482 FOR SALE—Shoe repair shop, in a gzo00d town. + 2. Chain Store Tax Suggested in Iowa. A tax on chain stores was suggested by the Governor of Iowa, Dan W. Turner, in a recent address. The Gov- ernor’s ‘message said, in part: “Tt will be the duty of the next Leg- islature to consider a tax that will reach these great chain organizations in Iowa. I hope you will consider, among other things, the various plans that are being considered to increase the purchasing power of the farmer and laboring men, also the important matter of reducing taxes.” Senator Smith ‘W. Brookhart, ad- dressing the convention, urged the election of legislators who would favor a graduated tax on the chain stores. “Since the United States Supreme ‘Court has sustained the graduated tax laws on chain stores,’ Senator Brook- hart said, “it puts the most powerful regulation of these chains into the hands of the State.” ——_—-> +> Activities of Fred G. Timmer, Trustee in Bankruptcy. Muskegon—The assets of Enoch Beckquist, a camera and photography supply shop, will be sold at public auction on Tuesday, Jan. 5, at 2 p. m. iCharlevoix—The assets of ‘Clarence J. Withers, conducting a grocery and electrical store, are being disposed of at private sale. Grand Rapids—The assets of Orrie J. Dykman, including a large ware- house of steam fitters supplies, pipe, etc., will be sold at public auction shortly. -A definite date will be an- nounced in a few days. Grand Rapids—The stock and fix- tures of Emmett F. Roche (Roche Auto Accessories) were sold at public auction Dec. 11 and a total of $478.50 realized from the sale. ——_»->—___ Better Grade Pewter in Demand. Re-orders om pewter ware are numerous in the wholesale market, as stores replenish stocks of better price merchandise for holiday sale. Calls for articles in retail ranges of $5 to $10 are much heavier than was expect- ed. Stores are understood to be clear- ing their stocks of $1 and $2 pewter pieces and concentrating on items on which more satisfactory profits can be made. Plans for January promotions of pewter are still incomplete, but pro- ducers intend to offer retailers special assortments for post-holiday sales within two weeks, met OO wr at antl ns ain nO it oo eee SNe ilar igs tinal s, Sage Tege Sg ee gE age SNS 0g -0gN--G-- 0g 09 T-St 6g 6g ee eee ey eee ete enone eee nen een eee ener nena eee eee eee eee ee ee ee NN RETROSPECTION If I had my life to live over again, I'd change it a lot, like most other men; The mistakes I have made, and they’re many, not few, Would give me next time quite a different view. For one thing I'd patience and foresight exert, And with each stride ahead, I'd keep on the alert For knowledge so useful to mind, heart and soul.... For ‘friends’ who would aid me in reaching my goal. I'd certainly strive not to rush through each day; Instead, I'd progress in a steadier way. I’d take far more time for the cultural things That to everyone's life a rich mellowness brings. I'd smile at the irks that aroused all my ire, And I'd temper the sting of my selfish desire. Yes, every sane man as he meditates life Is thankful, indeed, for the struggle and strife, Each day an adventure both thrilling and sweet For the man who can take it and keep on his feet! Frank K. Glew. ————— The Mutual Building Lansing, Michigan Michigan’s largest Mutual Fire Insurance Company and Michigan's largest Mutual Insurance Agency, occupying the first two floors and basement of this (their own) building. Employing over one hundred and twenty-five people. Five telephone trunk lines are available for quick service to assureds. The Company MICHIGAN MILLERS MUTUAL FIRE INSURANCE, COMPANY (Organized 1881) The Agency THE MILL MUTUALS AGENCY (Organized 1921) Afhliated Home Company MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY (Organized 1912) Insurance in all its Branches We Give You Service We Save You Money No Risk Too Small No Risk Too Large Phone — Lansing 20741 We have a man in your Territory RE a pO RR IT sasstsmeeetinanentee Sa cat AER a Se eet gp ee se ae ata te ta NE mein agate Saat nc et i >