YA 7 he Seer So Zig 5 ey soy s c \) OH We BAIN 99 yy EL aa GAG 8 Pk Sars IP AGS hy ho? RECT Cl ke OE Rae yy Peace Pbk ESS A a HG TP a NORE i na dae AC rN G Hie a s 30) he » e U I< § en as ye SN Beige cos RA\ (ESE WZ eS SGeren WEEKLY © 7 SOC RAG TRADESMAN COMPANY, PUBLISHERS ISG. ae Oe. SEs Forty-ninth Year BS Ty cn CSS Lx Qs FY MMSE CS ESI SIS OS Oe Om GRAND RAPIDS, WEDNESDAY, JANUARY 20, 1932 RE y ye yy W iA : 2 os ny SO Osh Bop d SNS Mi 7 ee AS ah) Re EST. 1883 £5 SS, Roy I Number 2522 NOT UNDERSTOOD Not understood. We move along asunder, Our paths grow wider as the seasons creep Along the years; we marvel and we wonder Why life is life? And then we fall asleep— Not understood. Not understood. We gather false impressions And hug them closer as the years go by, Till virtues often seem to us transgressions; And thus men rise and fall, and live and die— Not understood. Not understood. Pour souls with stunted vision Oft measure giants by their narrow gauge; The poisoned shafts of falsehood and derision Are oft impelled 'gainst those who mold the age— Not understood. Not understood. The secret springs of action Which lie beneath the surface and the show Are disregarded; with self-satisfaction We judge our neighbors, and they often go— Not understood. Not understood. How trifles often change us! The thoughtless sentence or the fancied slight Destroys long years of friendship, and estrange us, And on our souls there falls a freezing blight— Not understood. Not understood. How many breasts are aching For lack of sympathy! Ah, day by day, How many cheerless, lonely hearts are breaking! How many noble spirits pass away— Not understood. O God! that men would see a little clearer, Or judge less harshly where they cannot see; O God! that men would draw a little nearer To one another; they'd be nearer Thee— And understood. Thomas Bracken. 1 Why Sacrifice Profits? It is not necessary when you stock and sell well-known merchandise on which the price has been established through years of consistent advertising. In showing the price plainly on the package and in advertising Baking Powder Same price for over 4Q) years 25 omic BBE (more than a pound and a half for a quarter) we have established the price—created a demand and insured your profits. You can guarantee every can to give perfect satisfaction and agree to refund the full purchase price in which we will protect you. Millions of Pounds Used by Our Government Our Exclusive Pan Toasting Process p Hp Fea DE MARK REG.U.S, Pat.oFE, MRIry DATS P Ss URiry Oars CrneTunED BY aI rs 5 Company, Keokuk, jowa. U.S: A. q aa ste —of milling assures your customer a sweet, flaky dish of oats, entirely free from the usual mush taste. Purity Oats and Chest-O-Silver are the best buys on the market today for you—the inde- pendent grocer—because our rigid policy of selling no chain stores—no desk jobbers—and backing every package with a solid guarantee is your weapon against indiscriminate selling. PURITY OATS COMPANY KEOKUK, IOWA HE-MAN PROFITS Chase & Sanborn’s Tea! Made from the choicest of tea blends, collected from world-famous tea centers, this quality brand brings repeat orders from satisfied customers. And real he-man profits to you. Remember, Chase & Sanborn’s Tea has the same background of high quality enjoyed by all other Standard Brands products. It’s a profitable item to get behind. CHASE & SANBORN’S TEA a product of STANDARD BRANDS INCORPORATED "ANDS S 8: STANDARD’ Feeney 7 se I DE AON, ne SE era ee ar —o ~— “ Sy Ye a \Wreaay? Forty-ninth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradeeman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly im advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of .urrent issues, 10 cents; issues a month or more old, 15 cents; issues a year or more ald, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. SOME TRENDS IN TRADE. Sidelights on the General Business Situation. Trade was fairly brisk this week following a lull the week before, which was ascribed to rainy weather in a large part of the country. Sentiment was favorably affected by signs that security liquidation was petering out and the outlook for speedy legislative authorization of the Reconstruction Finance Corporation which is expected to reverse the deflation trend. The index number of general busi- ness activity rose sharply in the week ended Jan. 2. The favorable factors were gains in automobile and cotton production and the adjusted figures for railroad car loadings. The average price of commodities dropped sharply last week to a new low for the movement, the Irving Fisher index. number going down to 65.3 from 66.3 the week before. The British average slipped from 66.1 to 65.7. Chevrolet sales to consumers in De- cember exceeded those of any Decem- ber in the company’s history. Pro- duction was 59,760 cars, about 20,000 more than the original schedule called for. The step-up was caused by dealer demands following introduction of the 1932 models. Henry ford has decided on a eight as well as a four cylinder car for 1932, according to reliable advices from De- troit, although the final form of the eight is still in abeyance. Both types, it is said, will undersell competitors in their respective fields. The latest recruit to the ranks of anti-deflationists:) is Professor F. C. Mills of the chair of economics and statistics, Columbia University. He believes that aid should be given to the entire price structure, and to accom- plish this favors a bond issue for public works and more aggressive open mar- ket operations by the central banks. “Sentiment is worse than the facts,” says Albert H. Wiggins, chairman of the world’s largest bank, in a none too optimistic review of conditions in this country. He adds: “The level of values and the volume of business are both depressed by the fear of the unknown, far below the level justified by the facts, and both are capable of substan- tial revival with a mere change of emotional attitude.” “The Federal Reserve banks can ar- rest the present tragic liquidation and halt the disastrous price decline,” says Professor James Harvey Rogers (eco- nomics, Yale), “by open market pur- chases of bills and government securi- ties.’ He is for that sort of inflation. United States Steel unfilled orders at the close of December were 198,538 tons less than at the end of November. This was the ninth consecutive month- ly decline since March. Wholesale grocery prices fell in 1931 almost as much as they did in 1930, according to the National Wholesale Grocers’ Association index number prepared by New York University from daily returns on twenty-four represen- tative items, using 1921 prices as 100. Last month the index was 72.4, the year before it was 85.4 and two years previous it was 100.4. In December, generally a month of recovery, the decline was 1.9 per cent. Regulation of chain stores is the avowed object of three bills recently introduced in the United States Senate by Senator Nye, North Dakota. They forbid sale of goods below cost except in emergencies, define price discrim- ination as unfair competiton, and make enforceable trade practice conference rules approved by the Federal Trade Commission, the commission being authorized to set up a court with juris- diction in matters pertaining to re- straint of trade, monopoly and unfair competition. Senator Nye says these bills are in- tended “to free the channels of com- merce from. destructive, cut-throat competition and thus permit the con- tinued existence of honest and effici- ent business establishments constantly threatened by giant and would-be giant monopolies.” Dr. Seligman finds that the principle of resale price maintenance is legiti- mate, leads toward fair competition, is economically defensible and therefore ethically desirable, and, on the whole, would be a step forward in American business life. Several of the smaller steel com- panies have made up their budgets for the current year based on output of from 42 to 45 per cent. of capacity— an indication of their estimate of the probable improvement. Current output is under 30 per cent. With assurance of prompt action by the House, the most important factor of the administration’s program, the GRAND RAPIDS, WEDNESDAY, JANUARY 20, 19382 reconstruction finance corporation bill, passed by the Senate last Monday, is expected to become effective within a few days. Well advised Washington observers say that the importance of the measure cannot be exaggerated, and that its immediate effect will be to allay fear and to restore confidence in banks. They hope that its passage will furnish the necessary kick definite- ly to start an upward trend that will see business well on the way to normal conditions by next fall. As the Na- tional election approaches, the Admin- istration will promote other reconstruc- tion measures and will make every ef- fort to establish results for campaign purposes. From now until the election it may be difficult to tell the political bunk from honest economic effort; but there is no doubt that the adm/‘nistra- tion will put forth every effort to aid business. Taxation of radio advertising is said to be the motive for Senator Couzens’ resolution, recently introduced in the Senate, authorizing the Radio Commis- sion to make a survey and furnish the Senate with information regarding the feasibility of Government ownership and operation of broadcasting facilities the extent to which the facilities of broadcasting stations are used for com- mercial advertising purposes, the vari- ation of such advertising volume as between stations, plans to reduce, lim- it, control and eliminate advertising, rules and regulations of other countries to control or eliminate advertising, whether it would be practicable to al- low only announcements of sponsor- ship, and any available information concerning the investment and net in- comes of a number of representative broadcasting stations. In discussing his resolution, Senator Couzens said that he would prefer to have ali an- nouncements limited to a brief state- ment of sponsorship, and that if this was not brought about the Government would take over the stations, A conference on the drug store sur- vey will be held in St. Louis the latter part of April, with all branches of the industry represented. There will be two days of functional, commodity and business group meetings, also a session of the executive committee and a meeting for the discussion of retail problems. At the banquet, following the final session, a number of speakers of National reputation will be featured. On the third day the members of the survey staff will offer opportunities for individual conferences, and will explain how the findings of the survey can be successfully applied’ to individual stores and manufacturing enterprises. The group meetings will be presided over by chairmen from the trades anc a member of the survey staff, a higher official of the Department of Com- Number 2522 merce and a discussion leader from the industry will attend every meeting of the kind. The groups will include re- tailers, service whoelsalers, other in- dependent distributors, chain operators and manufacturers, Cloak and suit manufacturers to the number of thirty are co-operating with the Department of Commerce in an investigation of the distribution meth- ods of the industry. Findings are ex- pected to be revolutionary, for they will be among the first to deal with the problems of changing fashions and the costs of selling direct and through resi- dent buyers who do not handle the merchandise and furnish no _ credit data. Five men are now at work on the survey. The General Federation of Women’s Clubs has requested the Bureau of Foreign and Domestic Commerce to co-operate with its organization in planning and executing a study for the purpose of obtaining consumer data on important phases of business’ in which the consumer directly participates. The survey is intended to give the members of the federation “an opportunity to gain a more practical knowledge of the relation between wise spending of the individual consumer’s dollar and National prosperity, and a more sym- pathetic understanding of problems encountered by producers and distrib- utors in their efforts to serve the con- sumer efficiently.” With the assistance of manufacturers and distributors the Bureau has prepared “Quiz sheets” on credit, returned merchandise, retail de- livery, effective advertising and vari- ous other subjects. The women’s clubs will fill out these questionnaires at semi-monthly meetings and forward them to the Bureau for analysis and publication. It is the opinion of Fred- erick M. Feiker, director of the Bureau, that the movement, initiated by a fed- eration of 14,500 clubs with nearly 3,000,000 members, has possibilities for decidedly constructive accomplish- ment. The first meeting on the project will be held this week Friday in the auditorium of the new Department of Commerce building. Representatives of the clubs, trade associations and several Government departments will attend. First results of the package study of the drug store survey will be dis- cussed by Wroe Alderson on March 8 at a meeting of the American Manage- ment Association. There has been a very large and persistent demand for these findings on design and packag- ing, although the report will not be published for several months. A lim- ited number of copies of Mr. Alder- son’s address will be mailed to readers on request as long as they last. Ad- dress your request to 1099 National Press Building, Washington, D. C. e } : is 4 e P f / i ' @ 2 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. A vendor of bronze powders agrees to discontinue the use of the word “manufacturers” in such a way as to manufactured, when neither owning nor operating such factories. A manufacturer of proprietary medi- cnes agrees to discontinue publishing testimonials that have been altered in such a way as to change their mean- ing: to discontinue applying a testi- monial given for a product in on form, to the product as used in another form: to discontinue using paid testi- monials unless accompanied by a con- spicuous statement setting forth the fact that the endorsement has been given for a monetary consideration; to discontinue representing that a certain liqud product conforms to the prin- ciples of “Nature Healing” methods as represented by Rev. Sebastian Kreipp; and to discontinue representing that a certain liquid product is vitamized, un- less it contains all of the known vita- mines in significant amounts, and that it has tonic properties due to the pres- ence of nux vomica, when such is not the fact. fa) A vendor of soap agrees to discon- tinue use of the fictitious name “Dr. Carney” in labeling or advertising his products: to discontinue representing that a physician was connected with the formula or the manufacture of the soaps, when such is not the fact; to discontinue the use of the word “Anti- septic’ in connection with his “Der- mogene” brand of soap when it con- tains no antiseptic properties other than those usually found in cocoanut oil soaps: and to discontinue advertis- ing that his “Cu-Rene” brand of soap contains olive oil, is devoid of acids, and possesses the soothing qualities of castile soap, when such is not the fact. ° A vendor of water bottled from a natural spring in Florida, agrees to dis- continue misrepresenting the thera- peutic value of the water. A vendor of various automobile parts agrees to discontinue advertising that certain of the parts are of vendor's own manufacture, and that the Brinnel test is used, when such are not the facts: and to discontinue adver- tising that the products are manufac- tured from special alloy or nickel- chromium steel, when only a portion thereof are so manufactured. 4 A vendor of lead pencils agrees to discontinue the use of the words “Highest possible award for advertis- ing pencils Medal of Honor,” in re- ferring to a diploma of honorable men- tion given vendor for a display of ad- vertising pencils, and to discontinue advertising that products are of ven- dor’s own manufacture and that the purchaser is saved the middleman’s profit. A manufacturer of cigars agrees to discontinue use of the words “Anti Nicotine”. and the use of statements to the effect that the cure and prepara- tion of the tobacco from which the cigars are made requires from two to four years, and that the cigars may be MICHIGAN TRADESMAN used regardless of quantity, without biting tongue or throat irritations, when such are not the facts. A vendor of proprietary medicines agrees to discontinue use of the word . . “Laboratory” in trade name, on labels, and in advertising matter, when neither owning nor conducting a laboratory. A publisher agrees to discontinue carrying advertising matter of an al- leged bureau offering correspondence courses to prepare men for railroad service and assistance in securing post- A publisher agrees to discontinue carrying advertising matter of a ven- or of a cream alleged to develop varioue parts of the human body. —_—_»-2 Hooey Prosperity vs. Sound Banking. St. Johns, Jan. 18—In the midst of the financial debacle we are now pass- ing through has it ever occurred to the dear public we have over 140 colleges of law, over seventy-five colleges of medicine, 150 colleges of engineering single school devoted ex- usively to banking? When a person receives a degree from any of these schools i#t means at least three or four years of college training, with at least three years of specialization in a professional school, while to-day’s banker may have been a real estate man or a merchant or a loud mouthed promoter without even a grammar school diploma. Before a lawyer, doctor, dentist or accountant can do any legitimate work for you he must pass a rigid State ex- amination, while a banker needs noth- ing but merve, capital and a place of business, Most any professional man can be sued for malpractice, but a mis-managed bank can close its doors while taking the depositors’ money up to the time the key as turned in the lock and then thum its nose at its depositors, At the height of the hooey prosper- ity days of 1928-1929, promoters back- ed by big bankers made life almost un- bearable for the small fellow through continual pestering and solicitation to purchase so-called securities, gilt edge gold bonds, and what have you. Mr. I. M. ‘Swindler the well-known banker was investing every nickle of his de- tors money in A-] bonds paying to 7 per cent. interest with nd the principal guaranteed by M. A. Fourflusher. Mr. Four- 3} vas nothing more nor less than a smooth operator gifted with an ex- tremely oily tongue and an irresistible personality. The profits accruing from such sales were divided with the condescending banker who allowed the promoter to use his name or his insti- tution as a bait to catch the sucker known at that time as the buyer. With the field of securities offering almost unlimited opportunities to the un- scrupulous banker and promoter it naturally followed that in the end someone was to get it in the neck, and how. Therefore when late in 1929 the clouds of over inflation bursted and deluged the field of securities the over- flow not only wiped out the sucker market but practically all the legiti- mate investments were greatly affected and in some cases were almost carried away in the swirling waters released by the collapse of the financial struc- ture of this Nation. What a price we have had to pay since that time. Bankruptcy, receiver- ships, failures by the thousands, un- employment and all the other miseries that follow in the footsteps of un- restrained promotions, speculation and loose banking have been at our door- steps and try as we may we cannot get rid of them. The problem seems to be beyond human understanding. How long the present condition is to continue no one knows and all our for- mer prosperity prognosticators are 1 « me “t a Dn aes 5 © cnt ‘ ot o pent Cet my: < — ° ’ D pom 1) rt o ana tb G ny ~ strangely silent. The blatant politician, the big business man, the big shots of industry are all carefully feeling their way before hazarding any more pre- dictions about prosperity being around the corner. Even our Federal Government seems to have had a hand in this hooey and hullabaloo and is reported to have severely reprimanded some of its own representatives who reported upon 1n- vestigation that some of the securities being offered a few years ago were not good investments, Yet with all the disclosures being made nothing is be- ing done to bring into the courts of justice some of the individuals re- sponsible for the sale of billions of securities backed by nothing except the desire to take advantage of the credulity of an asinine people. In Washington we are witnessing the frantic efforts of an administration striving desperately to come to the as- sistance of so-called big bankers, who, finding themselves in danger, are using our Government with the full knowl- edge and consent of our elected repre- sentatives in a last effort to cover their tracks and if possible salvage with the liberal use of the taxpayers’ money what in the beginning had little if any value. Thus far all of tthe schemes proposed to save the big business man and banker are nothing more nor less than a dole under an assumed name and [J submit in fairness to the small banker and business.man as well as the home owner and worker who finds himself in danger at present that the spirit of fair play and the square deal shouldbe appfied to them just as much and just as liberally as it is be- ing used to relieve big business, And until this is done it is doubtful if pros- perity wit return. Public confidence in our big bankers has been badly shaken during the past year and this has led to countless days and nights of deep thinking and worry. What should be done and how ‘to do it is not for the average person to say, but it might be well ito say in passing that if the banking business is not ade- quately controlled from within and does not hold its members in a state of continual stability.in order to pre- vent running amuck as tt were by those who cannot resist the temptation to sell something to a gullible public then the banking business will be regu- lated from without and the medicine in the form of legislation will not be pleasant to take. A prominent figure in the religious world made the statement recently that if conditions did not change soon things would happen fast and furious in 1932. While there is no immediate danger of strife or bloodshed what is going to happen next November has already been written in the books of the gods and Mr. McFadden’s charge that our President had sold out may be sustained at the polls at that time. A. P. Martin. —>~++—___ Items From the Cloverland of Michi- gan. Sault Ste. Marie, Jan. 18—A few more of our citizens left for Florida last week. It seems to ‘have grown to be a habit with some, as there is no necessity for any change this winter, as we have been having the Florida weather here, with but a few light snow flurries occasionally, about the same as they have been having in the South and not*nearly as severe as they have been having in California and other lands of ‘Sunshine. The only difference.seems to be a matter of de- pression, for which the Sault is not so hard hit. Each week is getting a little better. Last week it was reported the Leather Co. had increased their out- put, which will necessitate the employ- ment of about 100 additional employes, With the Union Carbide Co. again running full blast, there seems to be no place ke home, Charles Hancock, of Manistique, has started operation of one of his January 20, 1932 three mills, the present contract being for the cutting of a half million feet of lumber at Shingelton, which will give employment to about twelve men at present. The prospects are that his other two mills will be in operation in the near future. G. A. Button is in Manistique, get- ting ready to open a. business ‘college at 127 River street: The local branch will be a branch of the Button Busi- ness College at Traverse City. The firm of Partridge & Shunk, which for the past nineteen years has con- ducted a garage, selling Studebaker cars, has sold out to George Partridge and Leonard Partridge, two sons, and Roy Askwith and Irvin McDowell, former garage employes. The new company will be known as George T. Partridge & Co. Mr. Partridge said he was retiring as far as the garage was concerned, but would be active in other lines of business, Dave Mitchell, the new grocer on East Portage avenue, was visited by burglars last week. They evidently thought they had discovered easy pick- ing, not knowing that Mr. Mitchell was an old timer in the grocery busi- ness and had taken precaution, know- ing that there were some people in the East end who would rather steal than work, Mr. Mitchell has a sleeping apartment in the rear of the store, of- fering continuous service when neces- sary, so when the night visitors broke into the front door, Mr. Mitchell turn- ed on the lights and was prepared to serve them. One of the thieves grab- bed a few cigars and beat it before any argument could be started. The: Thomas restaurant, at St. Ignace, closed for ithe winter, but ex- pects to open again in time to accom- modate the tourist business. C; A. Shoemaker, for the past few years manager for the F. W. Wool- worth store here, has been transferred to the Woolworth store at Austin, Minnesota. Mr, Shoemaker has made many friends here who regret his de- parture, but wish him every success in his new field. He is succeeded by Mr. Northam, who spent the past two and a half years at Marquette, where he has been manager of the Wool- worth store. His wife accompanied him here. George Ghent, 78, well-known pro- prietor of the Whitedale Hotel, at Whitedale, for many years, passed away last Saturday. Mr. Ghent had been in fairly good health until about two weeks ago. Heart trouble is given as the cause of his death. Mr. Ghent was widely known and leaves many friends to mourn his passing. Paul Krause, at St. Ignace, has closed his cafe for the winter and 1s redecorating his rooming house, get- ting it ready for next season. Mr. Peterson, at St. Ignace, has closed the Dixie lunch for the winter and has moved to his fox farm, where he will reside until next season. Spragues Cafe, at 531 Ashmun street, has closed. It is expected to be re-opened again in the spring. Harold Sprague, the proprietor, has a satisfactory business all during the tourist season. : The heating system in the Ossawin- amakee Hotel, at Manistique, has been enlarged and modernized, with a re- sult that heated rooms are now avail- able throughout the hotel. “Great Improvement in Surgery During the Past Year,” says a mews headline. All of us have been doing a lot of cutting. They say that Scotchmen prefer blondes because of the light overhead. William G. Tapert. —__—_+~+-—__—__ It is easer to keep old customers than to get new ones, Never let a customer quit without finding out the reason why and taking measures to prevent another customer leaving for the same: reason—William Feather. January 20, 1932 DETROIT DOINGS. Late Business News From Michigan’s Metropolis, While rayon piece goods. in most in- stances have not shown any percent- age of increase in relation to total busi- ness of departments in which they are carried, merchandise managers and buyers generally are impressed with the consistently good volume of these items in the face of uncertain condi- tions prevailing in this section during the year. This is strikingly evidenced at the J. L. Hudson Co., where rayon piece goods are carried in all the fab- rics sections on the third floor of the store because of the realization as ex- pressed by a buying executive of that firm that “rayons have marked selling possibilities and should be consistently featured.” Printed flat crepes are given as the most important fabric in rayons from the standpoint of sales. Rough textur- ed rayon crepes have not yet develop- ed much activity, but are counted on strong for summer selling. Fabrics of espun rayon, notably Rodier’s offerings, are practically out of the selling in local stores. Prices of these items are too high for much consumer accept- ance under present conditions, it 1s stated. Dull surfaces are strongly fa- vored in rayon dress goods. The tendency toward synthetic sheer fabrics has not developed to any ex- tent in present selling, although good possibilities for these fabrics are for- cast in spring and summer selling. In several of the larger stores panne sat- ins are enjoying a good demand, Ray- on French crepes are bringing good volume as lingerie materials, but not to the same extent as formerly, it is stated. Plans were announced this week for the ‘first new hotel to be erected here during the past several years. The new house will be fifteen stories in height and will be located on the Southeast corner of Milwaukee and Third avenues, says J. L. Adams, vice- president of the Realty Investors. Cor- poration, of Chicago. Tentative plans for the new hotel have been drawn by the Chicago concern and options have been taken on several parcels of prop- erty at the site selected. Specifications call for 600 single rooms and suites, each with bath. The general architec- tural scheme will be in harmony with the Fisher, General Motors and New Center buildings, which are located in this district. The new hotel will be the only large house catering ‘to tran- sient guests in the Woodward-Grand boulevard shopping district, with the single exception of the Seward. Inter- viewed while in the city, Mr. Adams stated that the new hotel is planned along the most modern lines and will be well furnished and well equipped. An involuntary petition in bankrupt- cy has been filed in U.S. District ourt here against Joseph P. Sims, re- tail dry goods, 10592 West Jefferson, by Irwin I. ‘Cohn, attorney, represent- ing Camill Co., $94; Detroit Suspender & Belt Co., $58; Philips Jones Corp., $497. Involuntary bankruptcy proceedings have been filed in the U. S, District Court here against Nathan Feinberg, retail men’s furnishings, 5338 Russell street, by Irwin L, Cohn, attorney, representing Camill Co., $92; Wetsman & Shatzen, $120; I. Shetzer Co., $500. An involuntary petition in bankrupt- cy has been filed in U. S. District Court there against Nahrgangs, Inc., five and ten cent store, 15309 Livernois avenue, ‘by Irwin I, Cohn, attorney representing A, Krolik ‘Co. Application has been filed in U. S. District Court of Appeals at Cincin- nati, by the Detroit Trust Co., of De- troit, for leave to file its appeal from an order of U. S. District Court at Detroit, denying, in part, the claim of the trust company against the Union Guardian Trust Co., as trustee in bankruptcy of Louis K, Wohl, Inc., trading as the Ames ‘Co., for $21,132 for rent of the premises in Detroit, formerly occupied by the Wohl com- pany. This rental is for a period of 74 days, during which the receiver and trustee occupied the premises while selling out the bankrupt’s merchandise. The court below allowed only $15,500 for this period, on the ground the re- ceiver and trustee did not occupy all of the space of the building formerly used by the ‘bankrupt. In contrast with the mood of trepi- dation in which they departed for New York, motor company executives. re- turning from the National Automobile Show reveal a marked spirit of opti- “mism and confidence. The 1932 model automobile thas “gone over.” The executives are convinced of that and, although a warm public reception and active buying are quite distinct things, the first is a sound precursor of the other. The next big item of interest on the whole industry’s agenda is the De- troit automobile show, which opens next Saturday. Few doubt that ford will show his hand through the dis- play of the new eight, which has had the whole industry agog for several months. No one expects ford to put a production model on the floor of the Detroit show, but a hand-made version of his 1932 highlight will dispel the mystery quite as effectively. Because of the prospect of a formal move by the Dearborn magnate, the Detroit show has become one of National in- terest although it is purely local in sponsorship. With the ford eight probably only a few days away, it is generally agreed that it will not displace the four. It is not thought that ford will give up his place in the lowest price field but rather that he will keep the four, strip- ped of everything but the essentials, and sell it in the $350 base price class. That free-wheeling and other advanced features will be offered at extra cost is anticipated, The prospect of an early answer to the months of speculation has Detroit more excited than it has been in years. While the public may have been so engrossed in the new cars that were exhibited in New York as to miss. the implication of the Nash announcement that it will offer five new lines in the Spring, its significance was not lost upon the industry. With Nash work- ing on five different series of cars, pre- sumably in as many different price classes, those at the top of the indus- try realize that something important is in the wind, They expect the result MICHIGAN TRADESMAN to be quite radical. Cord is another who is withholding his 1932 line until just prior to the opening of the Spring buying season. He is counted upon to add something to the deluge of new developments that has marked the opening of the automobile industry’s greatest offen- sive against the depression, Automotive engineers are looking ahead already. The next departure is the subject of their thinking. Senti- ment as to what it will be has not yet crystallized. ————_.+- - Changing Diet of American People. A recent survey made of 614 hotels and 790 restaurants in this country showed that the American people are changing their diets. This survey showed that the sand- wich trade had increased 215 per cent. during the last 12 years, the salad trade 110 per cent., fresh vegetables 35 per cent. and fresh fruits had increased 39 per cent. There was a 45 per cent. decrease in the meat orders. In gen- eral this Nation-wide study showed an increase in dairy products, fruits and vegetables and a decrease in starches and meats. This information was collected from hotels and restaurants and might not hold true for our general population. But we find from an examination of the number of carloads of food moved by railroads that there has been an in- crease of 60 per cent. in 15 crops, out- side of wheat, since 1920 in this coun- try. In 1920 there were 12,000 carloads of lettuce moved; in 1930 there were 56,000 carloads shipped to consumers. Four times as many carrots are being eaten to-day than ten years ago. There were 2,800 carloads of spinach moved in 1920, and last year there were 10,000 carloads. ‘Potatoes, tomatoes, lettuce, celery, strawberries and even carrots are more than welcome and enjoyed by most of us. But nothing but “high pressure” salesmanship and extensive advertising will lead the American to eat four times as much spinach in a decade. The increase in the consumption of oranges, lemons, grapefruit and orchard fruits is well known. This change in the diet of millions of us has been at the expense of wheat and meat. It has been estimated that if we ate as much bread as we did fifty years ago we would use 150,000,000 bushels more of wheat annually than we do now. The feeding habits of the American have vast econoinic possi- bilities. The survey of the hotel and restau- rant trade as to.the changes in the type of food served only tells a part of the story. The sandwich shop, tea- room, candy counter, soda fountain, and the ice cream parlor do vast busi- ness in feeding the public. Our grandmothers would have class- ed the food we get at these places as “knick-knacks.” One does not go into a so-called drug store or soda fountain for a meal, but for just a “bite.” A between-meal bite. (Midway during the forenoon and afternoon the choco- late bar, soda or ice cream is an estab- lished custom in many places, 3 This between-meal habit of eating 250 to 500 calories of energy and fat producing ice cream and candy bars is changing the food industry in this country. Some people avoid eating bread because it might make them fat. But they eat a candy bar that is equal to half a loaf of bread in its potential fat-producing content. In addition, they deny themselves the protein or tissue-building content of bread. Candy bars—whether chocolate, nut, or cream—are not unhealthful. Cer- tainly bread is a very healthfulfood. Sugar in the candy bar is a good source of energy-producing food or fuel, The between meal “bite” supplies fuel to the body’s furnace at irregular periods of the day. This is habit forming, and again illustrates the changes in the eating habits of the average American. The decrease in the meat and wheat consumption brought out by the sur- vey made by the restaurants and ho- tels is very interesting. The increase in the consumption of leafy vegetables is very encouraging from a_ health standpgnt. The wholesome and varied diet of the people living on farms has become almost proverbial. We do not have accurate figures upon the diet of people in rural dis- tricts. But, judged by the death rates, the visual appearances, and from my personal experiences, I would think that the city dweller eats a better diet than his country-dwelling cousins. People living on farms do not have the variety of food one usually finds upon the table of an urban family. There is a shortage of completing or biological foods—such as tomatoes, cabbage, peas, beans—and certainly an absence of fresh, green, leafy vege- tables. The farmer still has plenty of meat, bread and potatoes, but he does not balance these up with vitamin- containing foods. The hard roads make the bakery and the canned goods at the nearest store very convenient. But this requires cash, and it too often happens that the bread is purchased and the gas tank filled, but no vegetables are procured. Times are changing. Our habits are changing. The sweet potato has saved the lives of thousands of Southern people, both white and black. Beyond cotton, sweet potatoes are all a typical old plantation Negro will plant. In addition to the sugar and starch, yams have proteins, and also a variety of vitamins. Dr. Eddy, of New York, has recently re- ported that canned turnip greens ex- cel almost any food in vitamin content. The dietary changes mentioned are not detrimental to health. As a whole they indicate a gradual improvement in the diet from a health standpoint. Dr. Lloyd Arnold. —_—_~+++>—__—_ John Herren, formerly of Cedar Springs, but now owner of the meat market formerly conducted by Mar- shall Crawford at Beulah, writes: “En- closed please find $3 which apply to my subscription to the Michigan Tradesman. We have had this paper in our family for a good many years and expect to for a good many years to come. It is a great help to the business man.” Se Announce Retailers’ Show Theme. “What Your Customers Will Ask For” will be the general them of the showing of fashion trends for spring and éummer to be held as the closing feature on Feb. 5 of the annual con- vention of the National Retail Dry Goods Association at the Hotel Penn- sylvania, New York City. By means of costumes prepared especially for the event, the fashion review will show how the principles of merchandising “to the occasion’ can be applied to general fashion trends. A small collec- tion of original imports will be dis- played, together with American adap- tations from leading manufacturers. The show will be directed by Mrs. Chandler Hall. -——_——_>+ >_—_ Frank O. Rockwell, dealer in fresh, salt and smoked meats at Gaylord writes the Tradesman: “Enclosed find check for your wonderful paper for the year 1932. May you continue with your fine paper.” gate. The company that gives the most SAFE insurance for INSURE and feel sure that when you have a fire you will have money to pay at least the most of the cost of re-building; but place your insurance with the company that will furnish this protection at the lowest cost, as there IS a difference, and it will pay you to investi- the least money is The Finnish Mutual Fire Insurance Company of Calumet, Michigan CAN YOU USE SOME EXTRA DOLLARS? The Federal Mutuals have helped thou- sands of policyholders throughout the country to many extra dollars for them- selves and their business. More than 40 million dollars in savings have been re- turned to policyholders. If your business needs some extra dollars, write the nearest company listed below. You will receive complete information about sound Federal insurance at a sane price. FEDERAL HARDWARE & IMPLEMENT MUTUALS Retail Hardware Mutual Fire Ins. Co. Hardware Dealers Mutual Fire Ins. Co. Minneapolis, Minnesota Stevens Point, Wisconsin Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota Mutual benefit, protection and responsibility has been the object of all organized human efforts throughout the ages. It’s the underlying principle of Mutual Insurance. THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY affiliated with the Mich- igan Retail Dry Goods Association offers all the benefits of a successful organization. 319-320 Houseman Building GRAND RAPIDS, MICHIGAN OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Ne cons OU Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer i peti csaiiaee The one thought and ambition of every college man should be to be a public official without vice, a private citizen without a neighbor without reproach, a Christian without hypocrisy, a man without guile, sub- missive to law, obedient to authority, thoughtful, kind and, above all, loyal to country and) self, wrong, MEN OF MARK. F. H. Forrest, Michigan Representa- tive Schroeder & Tremayne, Inc. Frank H. Forest was born in De- troit, July 23, 1874. His father was descended from the English. His descended from the Scotch-Irish strain. He attended the public Detroit until he finished the eleventh grade, when he dipped career. His first employment was with Geo. C. Weatherby & Co., wholesale wooden- ware dealers of Detroit, as stock man. He remained with this house three years, [The next three years he was employed as traveling salesman for a manufacturing confectionery house in the East. The territory included a large portion of the country, as he sold the jobbing trade only. For the next twenty-five years he was connected with the trade in different capacities. He was with the La Azora Cigar Co. for several years and “five years traveled for the cigar department of the Hazeltine & Perkins Drug Co. He also conducted retail cigar stores mother was schools of into a business cigar Frank H. Forrest. at Detroit and Milwaukee. Eleven years ago he went on the road for Schroeder & Tremayne, Inc., covering Detroit, Toledo and other nearby cities, On account of the death of the late George Smith, who was with the house fourteen years as traveling sales- man in Michigan, he has been assigned the Lower Michigan territory and will cover that, in addition to visiting the city trade in Detroit. His company handles sponges and chamois, with houses in St. Louis, New York, San Francisco and Montreal. Mr. Forrest. was married sixteen years ago to Miss Elsie Raby, of De- troit. They have no children. He has no lodge or fraternal affiliations. For many years. he was a dead game. sport as a yachtman, but of recent years he has relinquished his love for that line of activity. Mr. Forrest is very well regarded by all who know him. He is steadfast in his work and reliable to the nth de- gree. (His word is as good as a bond and his promise is never broken, Few men get through life and make as few mistakes as he has made. A friend with him is a friend always and he in- sists that every customer shall be his friend. Pe a i. it GPE RSETE FS ee ° BiaeieA cathe Anica Ang Sin acaptaeattoe t 2 PROFITS AND WAGES. During the week a newspaper pub- lished the annual statement of a large tobacco manufacturing company show- ing earnings which were slightly high- er than in 1930. Immediately below there was printed a dispatch from an important tobacco-growing district which declared that the farmers had averaged only half of their usual in- come, due to low prices. The moral is too apparent to need mention. Extend such instances to the country as a whole and there would be little hope of anything but eco- nomic chaos. As pointed out here be- fore, the ratio between profits, whether in dividends or exorbitant salaries, and wages is probably as responsible as anything else for our recurring busi- ness cycles. Purchasing power of the many becomes too small to keep alive the demand on which profits and divi- dends depend. These are still highly abstract ques- tions to most business men, and even those with a broader economic knowl- edge appear to think that any such theory on purchasing power means de- struction of the profit motive. Higher wages as a means toward promoting prosperity are still condemned, al- though it should be plain enough that something goes wrong when prosperity crashes. Possibly out of this crisis will come a real study of income by groups of our populace which will point the way toward greater stability. Large scale operators have never complained of the results in obtaining small margains on big output. Similarly, profits might be moderated and extended over longer periods to the greater satisfaction of those who receive them and find the average higher. DRY GOODS CONDITIONS. Weather conditions are highly un- favorable to retail trade in this section and volume slumped materially. The stores are doing a fair business in various home furnishings, which are featured in sales at this time, but sea- sonal offerings of cold-weather apparel receive little response. For the first half of the month, therefore, it is estimated that sales are quite a little under the December show- ing. Figures for last month were is- sued during the week and showed a drop of 13 per cent. for the country as a whole under sales for December, 1930. The decreases ranged from 9 per cent. in the New York and Richmond reserve districts to 21 per cent. in the Dallas area. Sales of department stores for 1931 were reported by the Federal Reserve Board as 11 per cent. under the volume for 1930, the declines running from 6 per cent. in the Richmond district to 16 per cent. in the Dallas territory. The drop for the New York district was 8 per cent. These figurés once more indicate that actual physical volume of mer- chandise moved by the reporting stores was larger last year than in 1930, since the average price reduction is estimat- ed at about 17 per cent. The assump- tion is also that smaller stores in general probably showed much larger MICHIGAN TRADESMAN losses, since they lost business not only as a result of the depression but also because of more severe competition from the larger and more progressive concerns. Conditions in the wholesale mer- chandise markets reflect the subnormal trade at retail. BOTTOM MAY BE PASSED. Steps taken and under way to check the deflation are regarded in responsi- ble quarters as sufficient, taking the condition of business itself, to start trade recovery in this country. Bar- ring upsets from abroad, it is possible to suggest on good grounds that the frequently mentioned “corner” has finally been turned. The cost will be a certain amount of inflation, but there seemed little choice between this evil and sheer dis- aster, since, obviously, there could not be a constant slipping of all values, the sound with the unsound, without ulti- mate disaster. But while the medicine of inflation had. to be administered to carry the patient over a crisis brought about by the inflationary tactics of the highest Government officials, bankers and in- dustrial leaders, it should never be forgotten for an instant that this was emergency medicine and must be stop- ped immediately after the crisis is over. The Federal Reserve should not be loaded with questionable securities or even with Government securities based on such collateral. Authorities hold that its open-market operations could materially ease the credit stringency, but it should not be influenced in the future by a President or Secretary of the Treasury to let inflation flourish. Its curb should be properly exercised. Finally, no political party should be permitted again to claim a patent on prosperity or to encourage the sort of speculation which was responsible for this debacle. Fundamental problems of wealth distribution should receive un- biased study and then, perhaps, we may smooth out our violent business cycles. FAVORABLE FEATURES. Enactment of the Reconstruction Fi- nance Corporation measures by the two branches of Congress, ‘possible ex- pansion of Federal Reserve credit, a buoyant bond and stock market and a revived demand for automobiles were developments of a very encouraging nature to business during the week. The first two may go a long way to- ward easing credit and restoring con- fidence, while a substantial increase in automobile sales and production might quite well prove the forerunner of real recovery. Coincident with these favorable omens, the weekly index has moved up again, all the series but carloadings contributing to the rise. Commodity prices are a little firmer, but they have still to feel any real influence from the measures taken to check deflation. Reduction of the bill rate by the Reserve bank here was accepted as evidence that the system will increase its open market operations. The last report, however, did not support this belief, simce reductions were shown. The report on foreign trade in De- cember disclosed that the reduction in exports was about seasonal, while the decline in average daily imports at 1 per cent. was less than the wsual drop of 2% per cent. Therefore, while trade is at verp low ebb, it has not been losing further ground. The trade bal- ance for the year amounted to $334,- 076,000, or less than half of the total of $780,273,000 for 1930. At the automobile show in New York, there was a marked increase in attendance and optimistic reports on sales. One estimate placed floor pur- chases at fully 80 per cent. ahead of a year ago. COMMODITY TREND WATCHED Trade interests as well as producers are watching commodity markets more closely than ever since it became evi- dent that inflationary influences were being introduced. So far there has been little sign that prices were being af- fected. In fact, year-end tendencies and: other factors have had the reverse result and quotations have been slip- ping. The slump in commodity values has been almost continuous since the early fall of 1929. The largest recovery was made in the summer of 1930, when it was felt that a few months would see business on the upgrfade. Then a fairly stable level was reached early last summer, which was maintained until the end of November as another pre- cipitous decline commenced. The present level of wholesale com- modity prices is represented by the Annalist weekly index as 94.3 on Jan. 12, based on the 1913 average as 100. Food- product prices are slightly above that average, building materials stand at 109.4 and fuels are considerably out of line at 123.8. Textile products are the most deeply depressed at 79.7 and farm products little higher at 82.2. In the adjusting process it is to be expected that the bottom groups will move higher and the higher groups lower, so that the gap will be narrow- ed. On the other hand, improved processes in the textile group, for in- stance, might indicate that costs have been lowered and a degree of perma- nence given to levels below the former average. Low-cost cotton crops, it is pointed out, might regain. some of the markets lost to the American staple. STEAM’S RESURRECTION? Experiments with steam power for airplanes, about to be made in Cleve- land, arouse more than a reminiscent interest. Professor Langley tried to use steam, to drive the propellers of his strange craft back in the 1890s and failed largely because his engine was too heavy. Thus the modern experi- ments have a cyclic echo. But if they succeed, what of the future? It was steam which revolutionized the world, long before the gasoline or internal combustion engines were known. And steam power gave way to gasoline only because portable steam engines could not be built sufficiently light in weight with the old designs to compete successfully with the ex- plosive engine. Since those days the design of steam engines has been revo- January 20, 1932 lutionized. High pressures have been utilized. Condensers have made replen- ishing of the water virtually unneces- sary. Turbines of amazing efficiency have been built. Should the Cleveland engineers be on the trail of a lightweight, highly efficient and high-powered steam en- gine for use on wings, the same prin- ciples may very well affect vehicles on wheels, at eek LUXURY TAXES. One of the certainties which make it difficult to devise new sources of Governmental revenue is the inevitable protest arising from those directly af- fected by new taxation. Secretary Mel- lon has recently proposed, for instance, that there be a 10 per cent. admissions tax on public entertainments. Many theatrical organizations have promptly combined their efforts to oppose the plan. And it is quite natural that they should. This has happened with every industry which has been asked. to bear a share of the National deficit. But the necessity for new taxes remains, none of which will be popular with those who pay them. In many cases their objections must eventually be overrul- ed for the general good. Those who plan the tax program cannot allow themselves to be intimidated by organ- ized protest or misled by the fact that some complaints are louder than oth- ers. Their problem remains at last a rather simple one, at least in respect to ‘luxury’ commodities. They can be taxed without harm or injustice to the point at which there is danger of diminishing returns through the pub- lic’s unwillingness ‘to pay the price. GASOLINE AND ROADS. In spite of everything the depression could do to discourage the use of auto- mobiles for business and pleasure, it appears that the motorists of the United States broke all records last year in their contributions toward State and Federal incomes. In the basis of Government figures for the first six months it is estimated that the total gasoline tax for the year will be more than $500,000,000. This figure alone is a sufficient argument in favor of Amer- ican methods in automobile manufac- ture and the Governmental policy which keeps direct taxes on motor cars at a reasonably low level. Most of the revenue from gasoline taxes has gone to the building and maintenance of highways, which have rendered, in turn, am immense service to every sort of industry. The motorist, therefore, driving his average of 6,800 miles a year, is serving not only his own con- venience but is contributing substan- tially to the general welfare. The slow payer either doesn’t fully realize that im permitting accounts to run long overdue he is jeopardizing his credit, or else he doesn’t thorough- ly appreciate the real worth of having a good standing with the business men of his community. Bringing the debtor to understand that to withhold pay- ment of his obligations really works a serious injury to himself is a potent factor in making collections. iicenhetiemaemnessmiie ti | a: se Se = we- he eee a ae ae A ae eo we t we ae: vo ws = oe VS ~~ are January 20, 1932 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. I never pass the monuments erected to the memory of Rix Robinson and Madam LaFramboise on M 21 that I do not automatically take off my hat. I would feel the same in the case of any pioneer who blazed his way through the primeval forests before the advent of the white man. Because I had the pleasure and satisfaction of seeing Osceola county before the massive forests had been scarcely touched by the woodman’s axe, | real- ize the majesty of the almost im- penetrable forest and ‘tthe rare com- panionship of gigantic trees which have a language of their own and other sounds of majesty and grandeur which the ornamental trees of later generations do not possess. I have only recently learned that Madam LaFramboise had a sister who lived on Mackinac Island and who married Colonel Pierce, the command- ant of the fort. Col. Pierce’s brother, Franklin Pierce, was later President of the United States, during which time the brother and his handsome Indian wife were frequently entertained at the White House. I found the people of Lowell very happy over the appointment of Myron N. Henry, their townsman, as a mem- ber of the Michigan Board of Phar- macy. My knowledge of this man, covering a period of a quarter of a cen- tury, leads me to the belief that he will prove to be one of the most valuable members that organization has ever had. e ——_ The approach to the main business street of Tonia is always an inspiring one on a Saturday afternoon, because the street is invariably lined with au- tomobiles which are parked so closely for three or more blocks that it usually is necessary to find lodgment on a side street. The two merchants on whom I had occasion to call were in a happy frame of mind over the improvement in business which is in evidence in their establishments. Since the death of George N. Snow, the widow has taken the management of the Reed Inn with a stout heart and a sturdy determination to maintain the service at the same high standard es- tablished by her lamented husband. Patrons of the hotel assure me that she is succeeding to a remarkable degree. I regret ‘that the landlady was out when [ called to offer my congratula- tions. As usual, I called at the office of the big furniture factory to present my compliments to Messrs. Green and Lawrence. Neither gentleman was in, as is invariably the case on Saturday afternoon. I am glad that both gentle- men have their work so well in hand that they do not have to be at their place of business Saturday afternoon. The debate between ‘City Manager Welsh and ex-Mayor Tilma last Thursday evening was anything but an orderly affair. The city official had to invoke the aid of two policemen in order to obtain entrance to the school house and the officers remained and occupied conspicuous positions in the hall in order to prevent the 'City Man- ager from being roughly manhandled by the angry crowd which was evi- dently composed of a large percentage of scrip workers. ‘The latter were somewhat boisterous during the de- bate and interrupted the City Manager on several occasions. No intimation of the conditions which accompanied the attempted debate was set forth in the daily papers the next day, which are evidently wedded to the idea of deceiving the people as to the exact conditions which exist among the cheap politicians now in undisputed possession of the city hall. I hear on the street that the City Manager is constantly defying the city charter by bestowing orders for sup- plies on favored friends and henchmen —and, incidentally, on advertisers in his paper, the Chronicle — without complying with the provision of the charter which insists that all orders in excess of $100 shall be subject to pub- lic ‘bids, Dr. Preston Bradley told a good story over the radio ‘Sunday which I venture to repeat for fear some of my readers may not have heard it. A man went to his friend, who was a country banker, and asked for a loan of $1,000. The banker asked him what collateral he had to offer. “I have no collateral to offer but character,” remarked the applicant, “you have known me thirty- two years and ought to be able to de- cide whether I am a good risk or not.” The banker thought a moment and said: “One of my eyes is a glass eye. If you will guess which eye is glass I will make the loan.’ The applicant looked long and earnestly and then said, “Your left eye is the glass one.” “Vou have guessed right,’ said the banker, “but how did you come to de- cide as you did?” “Because I detected in your left eve a glint of human sym- pathy,” was the reply. This story reminds me of a local happening which [ delight ‘to repeat. A young man came to the city many years ago from a nearby city with $1,700 in savings he had accumulated. A pretended friend persuaded him to give up the occupation he had fitted himself for and engage in a manufac- turing business which was known as the Eagle Manufacturing ‘Co., produc- ers of express wagons and sleighs and ox yokes, on upper ‘Canal street. The young man reluctantly invested his savings in the company and later en- dorsed a $600 note at the Grand Rap- ids National Bank to meet a payroll. Within a week the factory burned to the ground, The insurance companies refused to honor the policies because the agent had made a mistake in the policies and written the wrong number of the street on which the factory was located. The other endorsers on the note immediately ducked by deeding their homes over to their wives. The young man was not of age when he signed the note, but he bravely went to the cashier (Mr. Brisbin) and said: “Vou have a note in your bank which is no good. JI was not of age when I signed it and the other endorsers have all ducked. [ do not want to avail my- self of a technicality and will voluntar- ily assume the obligation if you will give me time.” “What can you do to pay it, now that you are out of a job?” asked Mr. Srisbin, “T can get back my old job on the Eagle at $12 per week,” was the reply, “and I can earn $3 to $6 per week putting in a double header (working nights) on the Democrat.” “You will be a hell of a long time paying the note, but go to it,” replied the cashier, The young man kept his agreement and in four years the not was paid in full, with interest. Thirty years passed and the young man became quite well known in busi- ness circles. One day a lumberman met him on the street and invited him to join a syndicate which was buying a tract of hardwood timber in Wis- consin. The amount the young man (no longer young) was invited to fur- nish was $25,000. The proposition was declined because of lack of funds, The lumberman was a director of the Grand Rapids National Bank and, without specific authority, put in an application for a loan in the name of the young man. The matter was brought before the directors of the bank, when one of the Godfrey broth- ers enquired, ‘“Isn’t he the chap who paid a note here long years ago which he had endorsed before he was of age?” On receiving an affirmative reply, Mr. Godfrey moved the loan be granted, which motion was unanimous- ly adopted—a case of chickens coming home to roost after a long time. As a matter of fact, it may be stated that the person to whom the loan was tendered never completed the trans- action, but he still cherishes the inci- dent as one of the happiest events of his long business career in Grand Rapids. The good people of Iron Mountain did a fine act Jan. 12 by giving a dinner to M. J. Fox, ‘President of the von Platen-Fox Co, Over 400 prominent men from the Upper Peninsula were seated at the tables. Speeches were made by a dozen business and profes- sional leaders. Charles D. Symonds presented an outline of what the von Platen-Fox mill has meant to Iron Mountain and vicinity as follows: “Since the mill was established in this city,” he said, “it has produced in freight, $4,500,000; has purchased mill supplies and other merchandise to the amount of $11,553,192, and has paid out, for all purposes, since its estab- lishment in this city, a total of $25,- 550,500,000 feet of lumber; it has sold lumber ‘to the ford ‘Motor Co. to the amount of 115,000,000 feet; it has put out in wages to its woods employes an amount of $4,500,000, and in Iron Mountain proper, $5,346,800; has paid 400,000, $75,000 of which has been donated to charity.” Mr. Fox traced the history of the von Platen-Fox Co. “To-night,” he said, “is probably one of the most pleasant moments of my life. You have gathered here to honor me, my neighbors and friends, in recognition of a small achievement in our community—a community in which we are all stockholders. [ feel that it is a fitting tribute to my de- ceased partner, Godfrey von Piaten, the founder and the first president. of the company. “T feel, also, that on an occasion like this it would be selfish and incom- plete if I did not mention Mr. von Platen’s name, and, also, submit to you a brief history of our small com- pany.” The speaker began with the early life of Godfrey von Platen, who was born in Germany, the family later mov- ing to Chicago. At the age of 17, Godfrey von Platen borrowed money —at 12 per cent., and took up his father’s business, which he later sold in order to start at Boyne City, Mich., the nucleus of what is now the von Platen-Fox Lumber ‘Co. The _ first structure was a $12,000 mill at Boyne City, Mr. Fox, according to his outline, began his association with the com- pany June 20, 1900, when he was hired as assistant foreman. ‘He described his early experiences with the com- pany, leading up to the year 1910 when the citizens of Iron Mountain raised $15,000 to bring the mill to this city, The speaker then referred to the ad- vent of tthe ford Motor Co. in Iron Mountain, and what that industry has meant to the von Platen-Fox Co. and to the district. Godfrey von Platen died in Decem- ber, 1924, while a patient at St. Luke’s hospital in Chicago, and since that time Mr. Fox has been president and operator of the company, “Our average taxes in and out of Iron Mountain,’ he said, “have been $100,000 a year for the past ten years, 75 per cent. of them being a ‘back- log’ ito the city of Iron Mountain, “Last year we paid, locally, $26,000 and $49,000 in taxes on land and tim- ber outside of Iron Mountain and which is being held for manufacture here. Our corporation tax was ap- proximately $6,000, making a total of $81,000 paid as a ‘back-log’ to the city: of Iron Mountain. “You have been kind to us during our stay here and we have appreciated it very much. Our only regret is that we could not do more for the com- munity. We have probably made many mistakes, Life is composed of mis- takes—doing things the hardest way. The ‘City Mission (Grand Rapids) held its thirty-second annual money raising day Sunday. For several years the event has brought $20,000, which is usually augmented by $5,000 addi- tional during the year by gifts, dona- tions and church collections. Sun- day’s offering this year was only $15,- 150, which makes it necessary for the friends of the Mission to get busy and secure the additional $5,000 with as little delay as possible. Mr. Trotter has use for every dollar he can lay his hands on this season. Instead of feed- ing unemployed men at the Mission building this winter, he is undertaking to feed and clothe the poor people in Shantytown, who are without means of support. This activity is conducted (Continued on page 23) } i. i seth beanies netencenleitasnit cheat ADS Nc AR NSA me es 10 FINANCIAL Makes Reconstruction Corporation the Supreme Court of Finance. Passage of the reconstruction finance bill by the Senate makes it possible to visualize the effects of the corporation with a little more clarity. In the course of the debate on the bill in the Senate several amendments were pro- posed which contained great danger and which would have perverted the function of the corporation to a large degree. Fortunately, while several amendments were made to the bill as it was reported from the committee, no really damaging changes were made. Of course it is impossible to forecast what will happen in the House, but it probably will not ma- terially alter the measure. The bill as it has been passed by the Senate probably is as good as one might hope for under the circumstanc- es. ‘Certainly the present content and wording are very superior to what they were in the bill as originally introduced by Senator Walcott. This improve- ment, nevertheless, is not a guarantee that the hopes of the more ardent sup- porters of the bill will be fulfilled. Whether these hopes will be fulfilled will depend upon the men put in charge of the corporation. The ap- pointments which will be made to this position by the President, subject to the confirmation of the Senate, will be among the most important of this Ad- ministration, Never before during times of peace has a public corporation been given such wide powers and consequently such possibility of exerting either a good or evil effect upon the financial system. Never before, too, has a more difficult task confronted the manage- ment of a public organization, A mediocre management would be little short of a disaster for the country. This point cannot be over empha- sized. ‘The Reconstruction Corpora- tion, regardless of how one may prefer to think of the matter, is nothing more nor less than putting the Gov- ernment into large and vital sections of the economic organization. From the point of view of society, this is the last step that can be taken. If it fails, there is nothing else to which one may turn in an attempt to bolster public confidence. Unquestionably the most important factors in the immediate outlook in this country are the suc- cess of this corporation and balancing of the Federal budget. The Reconstruction Finance Cor- poration will be the supreme court of finance. It will have more power than the Federal Reserve ‘System. Its ac- tivities will not be limited to the com- mercial banking ‘field but may extend throughout the investment banking, industrial and agricultural fields. This power must be used in a man- ner which will create confidence in the mind of the public. Hesitant policies and red tape will be ruinous. Failure to show definite and positive results also will sap the possible benefits of the corporation. Whether policies which will create confidence will be followed, or whether the corporation will be merely another MICHIGAN TRADESMAN bubble, depends now upon the ap- pointments of President Hoover, Ralph West Robey. [Copyrighted, 1932.] —_——_o+. > High Degree of Liquidity By Large Institutions. The trend toward increasing liquid- ity is evidenced by the year-end bank statements, (Majority of those reveal cash on hand and due from banks and United States Government obligations compare favorably with figures pre- sented at the close of 1930, despite the grave conditions with which banking institutions had to contend during 1931. On the other hand, loans and dis- counts, including demand loans, show substantial reductions. Not all of this readjustment was ac- complished during the final quarter of last year. Most of the large institu- tions in New York City all through the year have followed diligently a program of putting their houses in more satisfactory condition through the process of building up strong. cash positions and reducing loans and dis- counts—making for liquidity—and es- tablishing appreciable reserve con- tingencies to which they have added at every opportunity. In brief, our large banking organiza- tions have been doing their utmost to restore to the publics mind that high regard in which they were held prior to 1929 and which since has been put to a severe test, Fortunately, from all reports, hoard- ing has not increased recently, but un- til the threat of hasty withdrawals has passed the banks necessarily must keep themselves in excessively liquid condi- tion. The success of their endeavors may be observed from a study of the current year-end reports. These reports, according to a lead- ing bank stock statistician, are even better than they appear on the surface when analyzed in the light that banks were put to a harder test during 1931 than in the previous twelve months. Ability of leading institutions to re- store their cash positions to figures ap- proximately the same as at the close of 1930, notwithstanding the heavy charge-off undertaken during the year and the substantial reductions in loans and discounts, including demand loans, speaks well for the determination of their managements. Among other things the reports re- vealed heavy writeoffs during the year, which made deep inroads on net earn- ings, resulting in what appears to be an unfavorable showing from a stand- point of net per share for majority of the large banks. Before these extra- ordinary charge-offs, it is pointed out, net earnings were more than sufficient to cover dividend requirements for the year, [Copyrighted, 1932.] —_—_ 22 >—__ Paves Way For Reconstruction Cor- poration Obligations, A policy of inflation, which has been recognized as a major possible develop- ment during 1932, now has received the positive and active confirmation of the Federal Reserve System. This is the feasible interpretation of the reduction of the buying rate for bankers’ ac- ceptances by the New York Reserve Bank this week. It is necessary, then, to make a dis- tinction between the easy money pol- icy which was followed during 1930 and the first nine months of 1931 and the policy indicated by the current change. In the former period the primary purpose was to encourage bank lending to business borrowers. Aiding the bond market at that time, presumably, was at most only a sec- ondary consideration. In the present instance, on the other hand, the primary purpose, almost beyond ques- tion, is to facilitate the flotation of Government and semi-Government obligations during the next few months. The current policy, in other words, is a part of the general scheme of in- flationary “reconstruction” being fos- tered by the Administration. This does not mean, it should be emphasized, that the Reserve authori- ties are of the opinion that an easy money polciy now will not be of aid to business. On the contrary, they doubt- less believe that it will be of help, but that the help will come indirectly. In other words, the probable view is that the first thing which must be accomplished is a stabilization of the banking and credit system. Once this is done, it may be possible to get the commercial banks to adopt freer loan policies. But to expect the commercial banks to ease their credit policies merely because of lower interest rates, the Reserve authorities must consider, in view of the experience during the last easy money policy, as quite out of the question. The important point to-day, then, is to facilitate the borrowing of the Reconstruction Finance Corporation. Tf this can be done, and the corpora- tion is successful in stabilizing the banking situation, ultimately business may get some aid from the low rates. Of course the fact that the Reserve authorities consider it necessary to fa- cilitate the borrowing of the Recon- struction Corporation indicates that they do not believe the public will buy any large volume of the obligations to be offered within the next few months. That is, the Reserve authorities must be of the opinion that the obligations will have to be taken by the banks. Needless to say, the purchase by the banks of these obligations will be pure inflation. It will be nothing more nor less than the creation of artificial pur- chasing power by the simple process of making book entries. As such it should be discussed: in its true light, and. not in pretty and polite terms, for there is far from absolute assurance that the policy will be a success. Ralph West Robey. [\Copyrighted, 1932.] ——_>++____ Successful Trading. In the start of a trading campaign in the stock market there are a num- ber of fixed rules that should be care- fully considered before entering any orders. The first rule is to have suf- ficient capital available to enter the business of stock market trading on a businesslike basis. In the speculative markets opportunities are unusual and the average investor becomes greedy and does not wait for them to occur. January 20, 1932 They also expect more profits than from any other business. If the average business would show a profit of 25 per cent., most business men would be very pleased, although these same men would expect to make this amount of profit on the first few trades. Unusual opportunities occur about - twice a year—times when the purchase or sale of securities can be made at the bottom or top and pyramiding can be employed with safety, with large profits almost certain. An average small profit taken on a number of trades will show a surprising amount of profits on the small capital invested. If the average investor can catch one- third of the savings on conservative trades he will become very successful. Active stocks move five to twenty-five points a year. In trading use your capital in the same way as you would in running a conservative business. Limiting your risk is a point that should be given consideration. Protect every trade with a stop loss order. Nothing is better than getting out when your judgment has been wrong. The trader that won't do this usually is found out by the broker. Don’t overtrade. This rule is violated more than any other and is the cause of most of the losses in Wall street. Jay UH. Petter. —_»+ > ___ Advertisers and printers will be in- terested in this. A new coated paper now on the market is said to take 18 per cent. less ink, is somewhat water- proof, is less affected by atmospheric changes, and is free from electricity— because liquid rubber is included in the coating compound. e UNDER THE TOWER CLOCK ON CAMPAU SQUARE ¥ West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . . OLD KENT BANK 2 Downtown Offices 12 Community Offices CEE SS January 20, 1932 MICHIGAN TRADESMAN il AIR MAIL SERVICE. Some Idea of Its Remarkable Ex- pansion, The Railway Mail Service has been in existence over sixty years and its task has been the transportation of mail by train, which necessitated work- ing the mail night and day on the train whereby it would reach its des- tination in the quickest time possible. As time went on changes took place and all the time searching a means of faster transportation, since the air- plane had played such a large part in the kaiser’s war, also served to fur- ther strengthen the belief of postal officials that it could be developed as a means of fast commercial and mail transportation and on May 15, 1918, the first air mail service was inaugu- rated between New York City and Washington, D. D. This line proved very satisfactory and more lines were extended to other parts of the United States until now there are over 26,000 miles of air mail lines in operation on regular schedule and carry both passengers and mail. The air mail lines operate from dif- ferent cities as follows: Atlanta, Georgia, to Los Angeles, a distance of 3,301 miles and schedule flying time of 20 hours and 13 minutes; Atlanta to New Orleans, a distance of 488 miles and flying time of 4% hours; Boston to (New York City, a distance of 200 miles and schedule flying time of 2 hours; ‘Cheyenne to Albuquerque, a distance of 771 miles and flying time of 8 hours and 38 minutes, and 2 hours and 15 minutes from Albuquerque to El Paso; Chicago to Cincinnati, a dis- tance of 274 miles and flying time of 2 hours; ‘Chicago to Dallas, a distance of 1,078 miles and flying time of 10 hours and 10 minutes; ‘Chicago to Pembina, North Dakota, a distance of 1,602 miles and flying time of 11 hours and 40 minutes; and leave Pembina for Winnipeg and arrive in 40 minutes; Chicago to Memphis, a distance of 523 miles and flying time of 4 hours and 50 minutes; Chicago to San Francisco, a distance of 2,027 miles and flying time of 21 hours 20 minutes; Dallas to Galveston, a distance of 333 miles and flying time of 3 ‘hours and 45 minutes; Dallas to Brownsville, a distance of 547 miles and flying time of about 6 hours: Great Falls to Salt Lake City, a distance of 509 miles and flying time of 6 hours and 15 minutes; Salt Lake City to San Diego, a distance of 782 miles and flying time of 7 hours and 35 minutes; Salt Lake ‘City to Spokane, a distance of 1,017 miles and flying time of 9 hours and 40 minutes; Seattle to ‘San Diego, a distance of 1,238 miles and flying time of 12 hours and 40 minutes; New Orleans to Houston, a distance of 325 miles and flying time of 3 hours; Omaha to Atlanta a dis- tance of 1,752 miles and flying time of 11 hours and 15 minutes; New York City to Los Angeles, a distance of 3,333 miles and flying time of 22 hours and 9 minutes; New York (City to Chicago, a distance of 736 miles and flying time of 6% hours; New York City to Fort Worth, a distance of 1,- 293 miles and flying time of 10 hours and 14 minutes; New York City to Miami, a distance of 2,414 miles which includes the subsidiary lines and flying time from New York City to Miami is 14 hours and 45 minutes; Washing- ton to ‘Cleveland, a distance of 326 miles and flying time of 3% hours. Michigan has the finest network of air mail lines of any state in the United States, having 1,331 miles of air mail lines which has been made possible through the efforts of E. 'C. Jeffries, who has charge of the air mail lines of Michigan. The air mail service was established in Michigan between Detroit and ‘Cleveland, Ohio, and Detroit and Chi- cago, Feb. 15, 1926, ford Motor Co. being the contractor and discontinued June 2, 1928. The spur service was established between Detroit and To- ledo, Ohio, on June 3, 1928, and dis- continued on March 31, 1929. Then service was authorized be- tween Bay ‘City and Kalamazoo, Mus- kegon to Kalamazoo, Detroit to Kala- mazoo, Kalamazoo to Chicago on July 17, 1928. Then the Detroit to Kala- mazoo service was extended to Pontiac Nov. 28, 1928. Service from Kala- mazoo to Chicago was extended to Ft. Wayne and South Bend Dec. 6, 1930. Then service between Cleveland and Bay ‘City was inaugurated between Detroit and Cleveland June 1, 1929; and express mail and passenger flights between Detroit and ‘Chicago April 1, 1931. All lines in Michigan are operated by Trans-American Air Lines. In connection with these lines there are over 19,000 miles of foreign air mail lines operating in and out of the United \States. The Montreal to De- troit was inaugurated Oct. 6, 1931; Toronto to Detroit was established Oct. 19, 1931; Montreal to New York City, a distance of 334 miles and flying time of 4 hours and 15 minutes; Miami to Port of Spain and Trinidad, a dis- tance of 3,833% miles and flying time of approximately 5 days and 2% hours; Miami to Havana, a distance of 251 miles and flying time of 2 hours and 15 minutes; Miami to Nassau, a dis- tance of 19314 miles and flying time of 2 hours; Miami to Paramaribo, Guiana, a distance of 2,631 miles and flying time of 2 days, 7 ‘hours and 45 minutes; Miami to Santos, Brazil, a distance of 3,619 miles and flying time of 6 days, 10 hours and 15 minutes. No flights made at night on this route, all day- light flying. Brownsville, Texas, to Mexico ‘City, San Salvador, Central America, a distance of 1,250 miles and flying time to Mexico ‘City, 5 hours and 10 hours and 40 minutes from Mexico ‘City to San Salvador. There are two Mexican air mail lines, one from Mazatlan to Mata- moros, a distance of 1,099 kilometers and flying time of 6 hours and 10 minutes; Mexico ‘City to Ciudad, Jaurez, a distance of 1,615 kilometers and flying time of 11 hours and 5 minutes, This article was written by H. Jones, air mail transfer clerk to give the public some idea how the air mail lines operate and their approximate flying time. The time quoted includes time for stops to put off and take on passengers and mail. —_2++—____ B. Straus, 530 No. Lafayette boule- vard, South Bend, Ind., renews his sub- scription and writes: I know a good thing when I see it.” GRAND RAPIDS NATIONAL BANK Established 1860 Incorporated 1865 Nine Community Offices GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank SO a I a I I OT TT BUSINESS INSURANCE The best insurance for your business is a connection with a strong bank which is ready with its support in emergen- cy, and its co-operation in the hour of opportunity. The GRAND RAPIDS SAVINGS BANK, is such a bank, STRONG enough to protect you, LARGE enough to serve you, SMALL enough to know you. We invite your account, Business or Personal. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices Fl tl ttt A an Nt Rn i i A i in An LL ee epancamn eating: a Li : 4 f ip A @ FE) ea A a cm fy Rot ee CSa ae URLS Ss oat eu aRAGh aa cube cad biaghlna. oaeke palin l Siskel aaeaasbbs * ee ep 12 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—William Schultz, Ann Arbor. First Vice-President—Paul Schmidt, Lansing. Second Vice-President—A. Bathke, Pe- toskey. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Walter Loefler, Saginaw; John Lurie, Detroit; Clayton F. Spaulding, Battle Creek; Ward Newman, Pontiac. Estimate of the Work of Home De- fense League. Flint, Jan. 16—My father has asked that I write you in reply to your ques- tion on the Home Defense League; and it is with pleasure that we give you our views on the progress of this organization. The League is now al- most two years old, although most of the units were not organized until the summer of 1930. ‘In that time retail- ers and wholesalers have paid in con- siderable money to carry out the ob- jective of its organizers. Now, the question: Has ithe money been well invested? I believe that we should look upon these expenditures as we would upon an outlay for advertising. And we will both concede that as is almost impossible to put a finger on any one medium of advertising and say that, “that medium gave me so much business at a net cost of so much money.” Yet, I firmly believe that every man who has subscribed to the League, whether it be one dollar or a thousand, would say that the money was well spent. To substantiate that statement, I have in my files an open offer from Mr. Fenner (made after the defeat of the sales tax in the State Legislature), in which he agreed to return any con- tributions to those who were dissatis- fied with his conduct of the League. No one asked for a rebate. Again, lasit fall a meeting of Michigan jobbers and manufacturers of food products was called at the Hotel Durant, Flint. The meeting place was packed. Mr. Fen- ner outlined his “Buy Michigan Prod- ucts Campaign.” Several jobbers and manufacturers endorsed the plan. Ed- ward ‘Schust, of Saginaw, voluntarily and most emphatically recommended the idea. He said he would make an open offer to employ Fenner at three times his present salary (which is $3,600 per annum), that he was one of the best salesmen he had ever known and that he had given Mr. Fenner $2,100 in cash to that date without se- curity or a scrap of paper. He con- cluded his talk by subscribing $300 more to the new campaign. Within fifteen minutes those in the room had subscribed over $5,500 and the Michi- gan sugar manufacturers agreed to donate 5c per ‘bag ito the cause, which will bring in another $5,000. ‘Surely, these men must have had faith in the League to do that, The success of this Michigan prod- ucts campaign was beyond most ex- pectations, particularly in the sugar trade. I understand that as the result of increased demand for Michigan beet sugar, all plants, with the exception of one, will be opened next fall. One re- tail grocer told me that a revival of this business was worth four to five thousand dollars per year to him. This is now being followed by a Michigan products show att the (Masonic Temple in Detroit next month and a greater radio campaign. Canning journals in all parts of the country have endorsed this movement. One million copies of “Facts about Foods’ were first print- ed and now the Michigan Tourists As- sociation and other organizations have asked for more, so another one and a half millions are being run. Practical- ly every Home Defense League grocer in the State will have a Michigan made foods section in his store, where his customers can buy these products at very reasonable prices and the chains will not have them to “murder.” Every canner iin the State has entered MICHIGAN TRADESMAN into an agreement with the League to carry this out. The much debated retail sales tax bill is far from dead. You will recall that it lost by a few votes in the House in the last session. JI understand that eleven opponents of ithe bill have since switched to the “yea’’ forces. The chairman of the Senate ‘Taxation Com- mittee has also become a proponent of the bill and has scrapped the income tax measure he so long supported. Ad- ditional bills on the League’s legisla- tive program are a fair trade measure to eliminate the “cut-backs” and pref- erential discounts now given chains and also a junior “Capper-Kelly” or price-fixing bill, similar to the one en- acted in California. Local or city ordinances for the benefit of the re- tail dealer include a measure providing for a tax on every merchant entering business in the city equal to his annual personal tax. This money tobe held on deposit by the city treasurer and credited to the merchant's tax account when due. This would eliminate the fly-by-night dealer who picks the cream of the business at holiday times or in fake sales of various kinds. And another ds a bill providing that a mer- chant shall have a store building with four walls, roof, toilet, etc. This will drive out the outdoor fruit stands, etc., which take many thousands in trade from the legitimate, tax paying mer- chant. Now let us glance at the activities of our local Home Defense League unit. At the last election, the independent merchants of the League practically put in office four city commissioners. Through the League's efforts, the in- dependent stores were given all the Welfare orders, many of which for- merly went to the chains. Formerly the chains were escaping taxation in a ridiculous fashion, paying on an as- sessed valuation of a paltry few thous- and dollars. These assessments were raised a total cf a quarter million dol- lars approximately, to the benefit of our city in general; and in fairness to other merchants in particular, Mem- bers of the League are practically as- sured of a “Sunday closing ordinance,” which will be 100 per cent. effective. And premiums and lotteries ito attract trade will be a thing of the past in our fair city. A new credit plan support- ed by the retail and wholesale credit bureaus of our city bids fair to put the charge accounts of every Flint grocer on a safe and profitable basis. I have attempted to hit the high spots in giving you this review of specific accomplishments and_ plans. There is much in the way of education among the citizens of the Staite, name- ly: the housewives, farmers and labor- ing classes, which has won them from the chains that is intangible, yet of un- told value to our cause. J] must not forget the many thousands of bushels of Michigan potatoes which have been sold in Detroit through the League merchants, netting the farmer a prem- jum iand winning his support to our aims, That is just one of many little things which strengthens the organ- ization. Mr. Fenner has been criticized lib- erally by many, ‘He iis not a perfect human being by any means and he has made mistakes. But is it not true that to-day he has the largest and most successful organization of its kind in the United States? Has it not survived longer than any like association? It is only natural that a crusader should be attacked; but he seems to be gain- ing friends every day—and influential, respected friends in all walks: of life. I can show you letters which I wrote him, knocking some of his ideas, and the has listened to such kicks, and gone forward undaunted. Mr. Fenner has spent money as rapidly as it was given him. His first big expenditure was the debate manual of 122 pages, entitled “the Chain Store vs. the American People.’ ‘That cost several thousand dollars, but it went to hundreds of school children, debating societies, clubs and homes in the State and even to cither far distant points. Then he put on an expensive radio programme. But he had promised his backers those things and they got them. The Lansing situation is unfortunate. My understanding is that they have offered no co-operation to Mr. Fenner or the other units. Initernal strife has dominated the unit for a long time. T have been in Lansing several times and have observed this myself. They have added nothing to the League, they will detract nothing. The Lea- gue seems strongest in the Eastern section of Michigan, and it is lament- able that we have not rounded out its activities by establishing units in the Western section. It would be most commendable to have your publication sponsor such a movement. This letter has undoubtedly tried your patience, but I do appreciate the privilege of writing you on this subject. Frank DeRoo. a Questions and Answers For Retail Grocers. Question: What percentage of sugar is there in the following: raisins, dates and figs? Answer: Raisins contain 61 per cent. sugar; dates 66 per cent.; and figs 48 per cent. Question: How is Limburger cheese made? Answer: Pure milk is curdled and the curds cut into diced squares, which are put into small, perforated wooden boxes. After draining for a few hours, they are placed edgeways in the cur- ‘ing cellar. The cheese is rubbed with salt daily, and the boxes turned. A slimy moisture which appears on the outside of the cheese is rubbed in. The decomposition of this moisture gives Limburger its famous (or in- famous) odor. In eight or ten weeks this rich, nourishing cheese is ready for market. It was originated in the cown of Limburegr, Belgium, but now much of the cheese is produced in New York and Wisconsin. Question: How much chewing gum is consumed in the United States? Answer: Per capita consumption of chewing gum in the United States was more than seven-tenths of a pound in 1930—that is, for each inhabitant more than 100 sticks each year are consum- od, The United States leads the world ‘n this respect, this country being the world’s largest consumer as well as the world’s largest manufacturer of chewing gum. Question: Why is the cranberry so- called? January 20, 1932 Answer: Cranberry was originally crane-berry. The fruit is borne on a curved stalk which suggests the neck of a crane. Question: What is the difference between a prune and a plum? Answer: A prune is simply a plum which dries sweet without removing the pit. In most varieties of plums there occur a fermentation around the pit in the process of drying. Varieties of plums or prunes that dry without fermentation are: California Bene, Agen, Clyman, Diamond, Golden, Drop, Giant, Imperial, Epinese, Pond, Sugar, Tragedy and Yellow Egg. Question: Does a tadpole become a toad or a frog? Answer: The young of both frogs and toads hatch as tadpoles. The tad- poles which are seen in gold-fish bowls eventually become frogs. They remain tadpoles for about a year. Toads re- main tadpoles but a few weeks. Question: What new method is being adopted for store cleaning? Answer: The vacuum cleaner is being adopted for store cleaning. It not only gets the dirt in corners and difficult places, but is used to clean merchandise on the counters and shelves. Question: What steps should the holder of a bad check take to protect himself? Answer: The holder of a bad check should immediately notify all the en- dorsers of its dishonor. If any en- dorser is not notified he cannot be held liable. Question: What precautions should be taken before signing contracts? Answer: It is a wise precaution to carefully read every contract before signing, even though you are told ver- bally what the contract contains. The signer can be held to strict perform- ance of any agreement appearing over his signature. Question: Why will some cream whip while some will not? Answer: The kind of cream, its age, its butter-fat content, and its tempera- ture influence the whipping quality of cream. Cream to whip well should be very cold, from 24 to 48 hours old and contain at least 30 per cent. butter fat—Kentucky Grocer. > The only kind of “dirt” to be inter- V/ 'P [ ow ANCAKE FLOUR ae “| brings repeat-order business ested in is pay dirt. SS a (self-rising) Bakes ‘em ina jiffy. My “e q 4 January 20, 1932 MICHIGAN TRADESMAN 13 MEAT DEALER Michigan State Association of Retail : Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—_E PY. Abbott, Flint. Secretary—BE. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Still Opposed To Universally Con- demned Organ. Saginaw, Jan. 15 am _ enclosing tear sheet from the Saginaw Daily News, giving you the report of our annual meeting of the Grocer’s and Meat Dealer’s Association of Saginaw. You will also note that we are giv- ing 120 baskets of food to the city’s poor. This amount has increased to 132 baskets. Each basket will contain enough food to supply a family for a week, You may hear from me in the near future regarding Herman Hanson and his Wolverine Retailer. He has writ- ten me a couple of letters and he is going to have a reply from me. I will mail you a copy. I don’t approve of his unauthorized undertaking and J] see in your issues of the Tradesman there are several other Associations besides the Sag- inaw Grocer’s and Meat Dealer’s As- sociation which take strong stands in opposition to the imposition, Everything Mr. Edward Schust has said in his articles in the Tradesman is absolutely the truth and I will back up every word he has said. I wish you success with the Trades- man. Frank Marxer, Pres. ‘Saginaw Grocers’ and Meat Dealers’ Assn. The newspaper publication referred to by Mr. ‘Marxer is as follows: The program of the city welfare department received the unanimous endorsement of the Retail Grocers’ and Meat Dealers’ Association at the Association’s annual meeting Monday night at the Board of Commerce. Officers and directors of the organiza- tion were re-elected as follows: Presi- dent, Frank Marxer; vice-president, Walter H. Loeffler; secretary, William A. Rorke; treasurer, Thomas C. Ryan; directors, J. Frank Adsitt, Charles Alter, M. W. Hemmeter, Charles H. Kretschmer, John C, Musser. The desire of the city that Saginaw baked goods be sold on poor orders and that Michigan products be sold in all cases wherever possible, was ex- pressed by William A, Warner, a member of the investigating staff of the city welfare department, in a talk before the Association. “The city welfare department is ad- vocating the purchase of Michigan products insofar as practical,” Mr. Warner said, “We wish Saginaw baked goods to be sold on poor orders, providing as much work locally as possible with these funds.” Outlining the new retrenchment program instituted by Mayor George Phoenix to conserve the city’s poor relief funds he said: “The city welfare department is faced with a shortage of funds and Mayor Phoenix is trying to make the money last throughout the fiscal year that ends June 30. An investigation of poor orders indicated that there was a tremendous variance between the pric- es charged for staples at the different stores, The mayor at one time had under consideration the establishment ef a commissary to provide food for all indigent now receiving help from the city, but he abandoned this plan in favor of the policy of a working agree- ment between the city and the grocers, a relationship that J am happy to say already is being given to show definite results. “Mayor Phoenix believed that a uni- form price could be charged for all staples to provide the necessities of life for the unfortunate people of Sag- inaw, Working in co-operation with the leading independent grocers of the city, a price list for the necessities of life was established, and while these prices are subject to change, the city will not pay in excess for any article listed. Substitutions may be made by the grocer, such as parsnips or carrots in place of beets, but they must not be over the price fixed on the list for that type of goods. “Mayor Phoenix took the position that the merchants were taxpayers. They were aiding in shouldering the they should receive a profit, even if on burden of caring for the city’s poor and a close margin, from the foodstuff fur- nished the indigents by the city. “We are making every effort to keep from discriminating in giving orders to grocers. The party receiving the crder expresses a wish for the grocer to be named on the order, If that gro- cer will furnish the food for the prices listed, the order is his.” The talk led to an extensive discus- sion of the new policy, and the en- dorsement by the organization. Arthur C. Hauffee, superintendent of the county poor, explained the policy in giving county food orders, showing the county system to tally closely with that followed by the city department. Co-operation with the city in pro- viding foodstuffs of good quality and within the price range fixed by the city was urged by Charles H. Kret- schmer, past president of the Associa- tion, and Mr. Marxer explained that in cases where special items were needed for babies or ill persons the grocer should call the welfare department to learn if such an order had approval. A buffet supper furnished by the wholesale grocers was served at the conclusion of the meeting. Oe The Fairy Trail. The woodland path was soft with cover rich Of moss and tender rush; On either side White birch and ilex brush, While spruce and balsam tall Kept adding grace. The maiden hair Of beauty rare Bedecked the shaded place With tenuous, green foliage; On this the raindrop fell Or early dew— Whose magic spell Of sparkling light, in morning’s sun Bejeweled there The blade and leaf with such an crown As only wood-nymphs wear. In wetter earth far beamed The yellow lady-slipper bloom Whose fragrance seemed More sacred than of Araby the blest; The taller cypripedium still higher held Its soft pink mocassin And not alone to hold the eye But catch the dripping dews and rain Beneath the slender tamarack And young red cedar trees; For these Continually along the trail Were making known their presence there With pleasant odors sweet And so salubrious We breath both long and deep Their pungent atmospheres. No sound is heard—except The chatter of the squirrel Or song of thrush and thrasher bird. Here frequently in later June The partridge drums, calling her brood. So ever thus A thousand thrills and one Allure your steps along the woodland path Until— Although its course be done Your happy heart desires That all the trail— This fairy trail— Again be run. Charles A. Heath. Canners Launch New Sales Drive. Pleased with results obtained from their special drive for Christmas busi- ness, the National Canners’ Association last week started promotional efforts for the spring season. The new cam- paign for volume is intended to per- suade retailers to divide selling efforts between perishable and canned. foods. In giving too much attention to perish- ables, the canners insist, retailers are overlooking the greater profit possibili- ties of canned food sales. The holiday campaign, in which retailers co-operat- ed by urging consumers to purchase special assortments of canned foods as gifts, brought a_ substantial in trade, increase + «— Faith is life in adversity, peace in controversy, turns the balance in sick- ness, is the largest element that makes for friendship and greatest factor in success. MR. GROCER for repeat sales get your supply of POSTMA’S DELICIOUS RUSK Fresh Daily POSTMA BISCUIT co. Grand Rapids, Mich, 50th Anniversary 1882-1932 Advertisers and printers will be in- terested in this. A new coated paper now on the market is said to take 18 per cent. less ink, is somewhat water- proof, is less affected by atmospheric changes, and is free from electricity— because liquid rubber is included in the coating compound. FRIGIDAIRE ELECTRIC REFRIGERATING SYSTEMS P — RODUCT OF GENERAL motors WITH FAMOUS COLD CONTROL AND HYDRATOR All Models on Display at Showroom F. C. MATTHEWS & CO. 18 E. Fulton St. Phone 93249 Jennings VanillaBean Extract Messina Lemon ‘‘Terpeneless’” Ex- tract, Anise, Cassia, Clove, Rose, Almond, Orange, Raspberry, Win- tergreen, Peppermint. Jennings Flavoring Extract Co. Grand Rapids, Mich. OYSTERS (Chesapeake Bay) Blue Points in the Shell. Counts, Selects, and Standards. SEA FOODS LAKE FISH Wholesale GEO. B. READER Grand Rapids, Mich. VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cranberries, Grapefruit, “Yellow Kid” Bananas, Oranges, Onions, Fresh Green Vegetables, etc. GRIDDLES a 7 N. IONIA AVE. BUN STEAMERS _ Everything in Restaurant Equipment Priced Right. Grand Rapids Store Fixture Co. Phone 67143 URNS N. FREEMAN, Mer. Corduroy Tires Known from the Canadian Border to the Gulf—and from New York Harbor to the Golden Gate—the Corduroy Tire has in ten years gained a reputation for value, for superlative performance and dependability that is second to none! The Corduroy Dealer organization dots the nation’s map in metropolis and hamlet. It is an organization that swears allegiance to the Corduroy Tire because of long years of unfail- ing tire satisfaction to the motorists of the country. Go to your Corduroy Dealer today. Ask to see the tire. Big— Sturdy—Handsome in all its strength and toughness, the Cor- duroy Tire will sell itself to you strictly on its merit. CORDUROY TIRE CO. Grand Rapids, Mich. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING GRAND RA,PI DS, Mi! Cc H I GAN careane cata HARDWARE Michigan Retail Hardware Association. President—Waldo Bruske, Saginaw. Vice-Pres.—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore. Detroit. The Stove Department in the Winter Months. With a good many hardware dealers, the stove department is a negligible factor in the winter months. Probably the majority of these dealers stop push- ing stove sales as soon as the fall rush begins to taper off. A few dealers con- tinue to play up their stove depart- ments throughout the Christmas sea- son in the hope of making some gift sales. But, once the Christmas season is over, the general disposition is to treat stoves as a dead issue and to push the stove stock into the back- ground, It is of course absurd to claim that stoves can be sold as readily in Janu- ary and February as in the fall months, But admitting that winter is a slack season for stoves, sales can still be made, The best proof of this is the fact that even in January and Febru- ary, wide awake dealers are making such sales, There is always, at any season of the year, the lone chance of selling almost any line of goods, however un- sseasonable. People will ‘buy the need- ed article at any time if it is brought to their attention and if all the circum- stances combine to make it sufficiently desirable. Stoves are no exception. In fact, the chances of selling stoves in the winter months are considerably better than the chances of selling some other lines, The season is actually a help in one important respect. Winter is the very time of the year when the defects of a poor stove manifest them- selves most readily. The dominant reason why the average man, under these circumstances, does not buy a new stove is a natural human reluct- ance to face the inconvenience of mak- ing a change. The average individual would rather put up with the incon- venience of an unsatisfactory range or heater than undergo the inconvenience of making the change in cold weather. Another factor that interferes with stove sales is that hard-up feeling which inevitably follows the Christmas buying. This feeling is accentuated in a year when economy is an _all-the- year-round watchword, So far, however, as financial exigen- cies are concerned, there are still a good many prospects who can not merely afford to buy the new stove but can pay cash for it if need be. And so far as the incidental inconvenience is concerned, the natural reluctance to make a change can be overcome by ag- gressive salesmanship. A first step toward selling stoves in the winter months is to definitely get rid of the idea that stoves cannot be sold, Stoves can be sold at any time of the year. More, you can sell them at any time of the year. Establish that belief firmly in your mind and you are in a fair way toward adding at least a few stove sales to your winter business. : Then fix in your mind too the fur- ther idea that it is better to dig out and sell a few stoves in January and February than to stay inside the door MICHIGAN TRADESMAN and wait for smaller business to per- haps come to you, To make stove sales all the year round, however, requires energetic handling of the line in the off-season periods. ‘With different seasons of the year, different methods must be used. In the fall, the trade largely comes to the dealer, At other seasons, for the most part, the dealer must go after the trade. It is always possible to get some business; but to do so the deal- er must understand conditions and de- velop ingenious methods to meet them. Advertising is an important factor. One dealer in a town of 5,000 popula- tion adopts the policy of using sales to make more sales. This dealer uses a lot of advertising space. In addition to display space he makes liberal use of what are called “locals” or ‘readers”—brief items sandwiched in between regular news items in the reading columns. In these readers he makes a practice of running the names of recent stove purchasers. In the stove season, there are plenty of these. New lists are run almost every issue of the paper; and some of these lists are impressively long. Six or eight sales in a single day are not unusual; and it is the rule rather than the exception to have new names for each issue. Out of season, it is not so easy to make sales and names of purchasers are fewer. But the occasional season sale is decidedly impressive. When the dealer announces the name of a mid-winter stove purchaser, the brief item hits the reader right be- tween the eyes. It is a great deal more startling than many of the regu- lar news items; and thus constitutes a forcible reminder of the fact that stoves are bought and sold in mid- winter. The reader naturally muses, “So and so has bought a new stove. Why couldn’t we make the change now instead of waiting until the win- ter is over?” Another big factor in this dealer’s mid-winter sales is the road man. He believes in going out after trade; and is particularly aggressive in his can- vass of the farmers. In the winter months, the farmers come to town less frequently than in the warmer weather, They have less work to do; and con- ‘sequently have more time to listen to the salesman who calls on them in their homes. ‘The opportunity is an ideal one to talk stoves. The road men, on these trips, handle other lines as well—in fact, they take orders for anything in stock—but quite frequent- ly stove sales are made, In some communities there is a sort of working arrangement between coal dealers and hardware dealers. The right kind of fuel is undoubtedly a con- siderable factor in the satisfactory per- formance of a stove. Conversely, a good stove will help to make a good showing for the coal dealer’s product. In some towns [I have in mind the coal dealers who receive complaints of inefficient results from the fuel they sell find in many cases that these re- sults are due. to defective or uneco- nomical heaters. Quite often the coal dealer tips off the hardware dealer who in his canvass finds the householder just in the mood to discuss heating costs. Investigation reveals that the off-" stove or other heating equipment is a heavy fuel consumer, The dealer urges improved equipment, to insure added comfort or decreased coal bills. The stove dealer sells a new stove or furnace, the coal dealer goes on sell- ing coal to a satisfied customer, and the customer gets better service for his money. Winter stove selling is largely a matter of going out after the business. In this connection, it is good policy to follow up the prospects you failed to sell in the regular stove season. The man who thought he could get by an- other winter with the old stove is now in the throes of “getting by’ and there is no better time to canvass him, Even if you make only a few sales, the can- vass helps to keep your stove depart- ment before the public and provides a useful and helpful link between one stove season and the next. A still more aggressive policy was adopted by one dealer who, as a result of a long experience as a stove travel- er, brought to the retail business he ultimately established a large element of nerve tempered by suavity and tact. One day he knocked at the door of a house and greeted the housewife thus: “Good afternoon, madam. [ have come to se about the stove.” Then without waiting for protest or denial, “T’m really surprised to hear it is a heavy coal consumer. Our stoves are designed to save coal, and this is the first complaint of the kind I’ve heard. We will remedy the trouble without expense to you; or if we can’t, we'll take the stove back and give you a new one.” The lady managed to get a word in at last: “T am sure there is some mistake. Our stove hasn’t been working very well—we’ve had it twelve years—but we didn’t get it from you.” So the lady had used the stove for twelve years, And it wasn’t working well. What better opening could a go-getter ask. The dealer inspected the stove, located the trouble, showed the need of a new stove, and made the sale. Ingenious pretexts of one kind and another enabled the dealer to reach a good many prospects and make quite ' a few sales—some at the time, others later during the normal stove season. Of course, all merchants aren’t fitted to go out after business in the same aggressive way; but they can be con- siderably less aggressive and still go out after business, ticular town, January 20, 1932 A good line of activity in the stove department is servicing the stoves you have sold—in fact, any stoves of the make you handle. Some dealers hate the very thought of complaints. But one dealer went to the extreme length of advertising for them. “If you own a Blank range or heater,’ he announc- ed, “let us service it for you. ‘Our in- spection is free. Blank ranges and heaters are designed to give the best of satisfaction, and we’re here to see that you get it.” That dealer every winter has quite a lot of work. ‘Complaints, large and small, come to him. His stove man attends to them, Inspection costs nothing. Minor adjustments cost nothing, If considerable work is in- volved, there is a moderate charge. Sometimes repair parts are nacessary, and these, of course, are charged for. There is not much profit in the busi- ness, you say? But there is this profit. In that par- everybody knows. that the local dealer stands behind Blank heaters and ranges. People know, con- versely, that Blank heaters and ranges command the best of servicing, In- stead of buyers of this line peddling their complaints and troubles to other stove dealers and to neighbors, they take them to the local dealer, and get prompt and efficient attention, The dealer takes in enough money to pay for the service; and when a stove is due for replacement he sells the new stove. I doubt if a single Blank stove in that community has, in recent years, ‘been replaced by another make. Such servicing is a winter activity. Through it the store keeps in touch with customers. Thus it influences other business. ‘This dealer minimizes the amount of winter servicing, how- ever, by encouraging customers to get their stoves cleaned and overhauled annually for a small fee. A mid-winter stove sale is often a good stunt. It can, if desired, be link- ed with the after-inventory ‘or pre- inventory sale. Properly featured, such a sale will bring considerable business. For the sale, stove prices must, of course, be shaded; or, in the alternative, some sort of premium can be given with every stove sold, and often slow-selling items from the regular stock prove useful and attrac- tive as premiums, Personal work, however, is the big- gest factor in making stove sales in the winter months. Victor Lauriston. Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN = st - Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE January 20, 1932 MICHIGAN TRADESMAN 15 DRY GOODS Michigan Retail Dry Goods Association. President—Jas. T. Milliken, Traverse City. Vice-President—George C. Pratt, Grand Rapids. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Little Hats and Lots of Trimming. Although everything else is going down, the movement in fashion, per- versely enough, is decidedly upward. Daytime hems, it is predicted, will be a little shorter; skirts are mounting to new high waistlines, and necklines are about as high as they can be. So perhaps it is only logical for hats to climb closer to the top of the head than ever, and climb they do. Your new spring hat is going to be more shal- low as to crown, and will show even more hair at the back than you’re ac- customed to—in fact, if you have care- fully cultivated a little row of curls across the nape of the neck you are likely to find them too long for chic. If all this sounds too disheartening, console yourself with the knowledge that moderate brims are returning, and will be in full blossom by the time you discard your big fur collars. The mod- ified sailor will be one of the smartest hats of the season, and if you want it to be particularly new, see that its shallow crown is pinched or pointed. Watteau effects are with us again, but in lifted versions entirely 1932. The Breton sailor inspires a jaunty little hat with its cuff brim turned up all around and, frequently, a quill or bright bow at one side. Straws, in fascinating new weaves, will undoubtedly dominate the spring mode, but if you want a new hat this minute and dislike rushing the season, there are a number of good midwinter bets. One of the best is the swathed turban of sharkskin crepe, a heavy, rough silk; or it might be of belting or thin Chanel jersey or some other fabric, stitched and manipulated to give the small, neat headline desirable with a fur coat. Then there’s the pancake beret, a small felt disk which clings precariously to one side of your head. You add a clip and veil if you want to be dressy. Like the string beret of last summer, it will probably delight its wearers and dismay the designers, because it is inexpesnive and every one can—and probably will—wear it. Patent leather straw will probably take your eye when you set out to look for a hat to complete your spring tail- leur. Sponsored by Agnes and taken up by a number of our better designers, it is crisp and smart either in solid colors or in navy and red or black and white mixtures. Crystal is a new finely woven straw with a semi-shiny surface. Milan is expected to attain new popu- larity because lighter and more pliable versions are now available. The new little hats which have ar- rived from St. Tropez, whlie hardly practical by any stretch of the imagina- tion, are by far the most enchanting things that have crossed the Atlantic in many seasons—and we aren’t ex- cepting the first Eugenies, which weren’t horrors yet, either. St. Tropez, you must know by this time, is one of those little fishing villages that slum- bered peacefully and undisturbed on the Mediterranean until, last season, it was invaded by the incorrigible cos- mopolitan generation that manages to make smart every place it happens to settle for a while. Then suddenly St. Tropez handkerchiefs, St. Tropez slacks, St. Tropez everything began to appear on the resort fashion horizon. None of these things has more glamour than the St. Tropez hats, de- signed by Jeanne Duc. This young woman, with the sprightly imagination and fingers full of genius, was, before she married the leading light of one of St. Tropez’s inns, a very important member of one of the chic millinery establishments in Paris. To keep her fingers nimble and herself and her clients amused, she took to designing these fantastic little bonnets for the more fashionable members of the St. Tropez resort colony, until it became a matter of importance that you bear away with you when you left one of Jeanne Duc’s hats, designed especially for you. While you were still there you wore your hat, madly, anachronistically, charmingly, at any festivity you pleas- ed, and on the beach, too, or in to the village if you chose. Like all other pleasant nonsense, the fame of Jeanne Duc’s hats was hardly likely to be confined to St. Tropez. In fact, the hats themselves have now come gaily to New York, and a re- freshing sight they are. They are tiny, whimsical bits, postage stamp affairs, made of old-fashioned, pale-colored, narrow braids of straw, with hardly any crown at all and with less brim. The crowns are mashed-in and dented and stitched with miraculous skill, and the brims are twisted and pinched in a way that no one without a flair for amusing artfulness could devise. Trimmings are abundant. Frivolous- ly, top-heavily these hats are bedecked with curling, bobbing feathers; ridicu- lous little streamers of tinseled rib- bon; hollow, celluloid-like berries that make wonderful clacking naises hitting together, big splashes of flowers, or even a string of plumes that are really tassels. They bob on one’s head with an air of chic and confidence in them- selves. They are delightful affectations for resort wear, and they make grand favours—N. Y. Times. —_—__e-2 > ____ Economic Law Again in the Saddle. Greenville, Jan. 13—During the past few years | have often felt as though I would like to write to the Michigan Tradesman my opinion of conditions in the retail field, but in a constantly changing situation before J got around to do it, I always found myself in the possession of a brand new set of con- victions. ‘However, during the recent years old man Economic Law has been on the job and the old boy, now that the fireworks are over and the dust has settled, is still doing business at the old stand, If the chain stores had come slowly, like the growth of the mail order houses, nothing serious would have happened, but they spread like a devastating prairie fire, raging up and down the land, driving countless inde- pendent merchants to destruction and diverting such enormous quantities of money into new channels that calam- ity followed. ‘The world looked to the United States for commercial leadership and when we cracked up the tail went with the hide. But while the clouds of smoke and cinders from this great catastrophe rose the highest, old man Economic Law kept right on pegging away and now that the debris has ceased to fall from the heavens and the condition of hysteria is calming down, it becomes more and more ap- parent that a great readjustment has taken place. Factories galore have discovered that they cannot operate without a profit and are either bankrupt or badly crippled, while others which have striven for service and better values now find themselves in a strong posi- tion. The dawn of a new day is here and the independent merchant now finds himself with an edge on the situation and a landslide of respect and favorable sentiment headed his way. Old Man Economic Law has again done his stuff. During this tremendous fight we have never had to speculate as to where the Michigan Tradesman stood. It always has unswervingly been the friend, councilor and champion of the independent merchants and brought us a great deal of comfort. GC. E. ‘Clark, 2 --— — Blanket Labeling Program Adopted. The part wool blanket industry has adopted the recommendations of the Bureau of Standards regarding the ticketing of part wool styles, which be- came effective Dec. 31 of last year. Under the new regulations no blanket containing less than 5 per cent, wool will be classified as part wool. Styles containing 5 to 25 per cent. wool may be labeled part wool, and those having a higher content are expected to be ticketed with the exact percentage. ———_> + Socket Appliance Demand Lags. Price reductions announced last week by manufacturers of electrical socket appliances failed to stimulate buying on regular Spring merchandise. The number of buyers visiting the Eastern market has been smaller than usual and purchases have been limited to merchandise for promotional events. Producers are confident the situation will correct itself within the next two weeks, and point to the fact that buy- ers attending current home wares trade events in Chicago show a keen interest in regular goods. your telephone. MICHIGAN BELL TELEPHONE CoO. *“Yes, sir, Mr. Brown, Ill report tomorrow at eight’’ RICHARDS GOT THE JOB BE- CAUSE HE HAD A TELEPHONE When an application is made for work, employers are quite likely to ask for a telephone number. For they know that the easiest and quickest way to get into touch with additional help is by telephone. Your home telephone is an important asset in business and social life. It places you within instant reach of business associates and friends. And, in emergencies, such as fire or sudden sick- ness, it will summon help immediately. Of all the things you buy, probably none gives so much for so little as I ass eR TRE epee mtr sarap 16 HOTEL DEPARTMENT News and Gossip of Interest To Land- lords. Los Angeles, Jan. 16—Under the lease contracted between J. B. Buntt, owner of the Wigton Hotel, at Hart, and Albert and Sarah Stevens, as lessees of the hotel property, it has been stipulated that a forfeiture of same would be committed if any law of the village, State or Nation should be violated by the lessees. Mr. Burtt is a firm believer in the observation of all laws, and he thinks that forfeiture for violation, would lessen the pos- sibility of the property being entirely submerged in gambling, drinking, etc. He may be entirely right but I have known a great many very careful and efficient operators who have been much embarrassed over the action of guests over which they had no pos- sible control. ‘That has been one of the great troubles encountered under prohibition enforcement. The hotel may have very definite conscientious scruples against violation of codes, etc., but the irresponsible guest often leads him into troublous channels. I hope and trust it will work out all right in this instance, for the Stevens surely know how to conduct a good hotel and Hart certainly needs one. And now comes the announcement of the change of management and op- eration of the Book-Cadillac, Detroit. Somehow I have had a hunch for a long time that some change must eventually occur there. J am not cast- ing any reflections whatsoever on the retiring executives, who certainly put up a brilliant fight to show results, but this particular hotel is in the specialty class and has to be handled to the taste of a certain type of guests from whom it must draw its patronage. It little matters who owns the property, but it make a vast difference to this discriminating class as to who shall dispense its hospitalities. I need not waste words in expressing the belief that with W. J Chittenden, Jr., at its head, it is headed on the right track toward a ‘ealization of the plans of the Book interests ‘to give to the world something a little bit different but as good as anything offered to anybody by any institution in the whole world. He has a prestige unexcelled by any of his collcagues, and he is still a head- liner, The hotel situation in Detroit has been a problem for at least a decade. I believe I would be within the limit of the range of good horse sense, if I should make the claim that with the hotel facilities which that city pos- sessed tten years ago, she would be amply equipped to entertain comfort- ably to-day, and for years to come, all the patronage which came within her gates, I would find a lot of people who would emphatically agree with me. There are many hotels there that are still to “enjoy” a strenuous existence, and a lot which will never make the grade. It all came about through a craze of wild speculation, and the bills were footed by a class of investors who absolutely knew nothing about hotel affairs or operation. Others had made money in hotel investments — why should not they. Enormous finance corporations were formed for the one asserted purpose of promoting hotel building, and not an official head in the institutions had a measly smattering of an idea about the minutae of the game. Many of the investors had at some time or other, at some hotel, heard the incessant tinkling of the cash register, played to the tune of “easy money,” divining that hotel operation was one incessant method of operating the equivalent of a government mint. De- troit was certainly hard hit. Millions were invested in beautiful establish- ments and scores of conscientious man- agers were put to the ‘tortures of the MICHIGAN TRADESMAN rack to “make a showing.” If I should make the claim that all the public houses in that city which are actually making the equivalent of overhead and running expenses, could be enumerated on the digits of one hand, {I believe al- most every well- informed operator in the Michigan metropolis would agree with me. ‘But, as I previously remark- ed, the Book-Cadillac is in a distinctive class, and while it may never have been a dividend earner J believe that in proper hands it will find its field, and above anyone else J know of, Mr. ‘Chittenden, with a lifetime of experi- ence in the town of his nativity, is the Moses who will ‘find the way. Geo. Sturmer, who succeeded A. W. Heldenbrand as operator of Hotel Kimbark, Fremont, has disposed of his lease and sold the furnishings to E. L. Font, who was formerly connected with the Valley Inn, at Newaygo, and, I believe was a former employe of ‘Mr. Heldenbrand. The Kimbark is one of the neatest of the so-called small ho- tels in Michigan, in what has been claimed to be its ‘biggest little city.” I have always held more than a pass- ing interest in this particular project for at least two good and sufficient reasons, one of which was that while under the management of Mr. and Mrs. Heldenbrand JI always felt very much at home there on my periodical visits, and for the further fact that when the old DeHaas ‘House, which stood on its site, was talked of for demolition, some of my good friends there implored me to find someone to come there and build a new hotel. This I did not consider practicable, but in a small degree J think J may claim some responsibility for the Kimbark, because of my being able to convince some of Fremont’s responsible citizens tthat a community hotel was the thing, and this plan was carried out. Since com- ing to California I have not had a chance to visit Fremont, but I still be- lieve there are possibilities to be de- veloped there. William ‘Hamilton, who will be re- remembered by Michigan hoteliers as banquet manager at the Book-Cadillac, Detroit, under the Carruthers, regime, is now managing director of the Ambassador Hotel, Atlantic City. R. L. Schwartz, of Grand Rapids, owner of the Lakeside Inn, at Holland, has moved his hotel down to new site adjoining Jenison Park, and otherwise indulging in needed repairs. The Lakeside has been in operation for thirty years. Harold A. Sage, it is reported, will assist Mr. ‘Chittenden in the operation of the Book-Cadillac. One of the leading Chicago hotels proposes to supply its guests with a nickel-in-the-slot radio service. If it will give its guests choice of selections as well, it will help some. Honolulu has—without much justice or reason—been put into a terrible position by the criminal assault upon the wife of a young naval officer by a native Hawaiian, which seems hard to believe, for the reason that with my knowledge of the habits of these mild, unassuming people, it seems hard to contemplate. ‘Hence I am loath to believe Rear Admiral Stirling’s state- ment to the effect that Honolulu is like the tough section of Marseilles, and that women are only safe when locked up on battleships. And for the same reason I do not believe that Honolulu should be boycotted for something that happens too often in the States and goes without punishment. That Law and Order Commission, which functioned for Uncle Sam, upon the frequently stated basis of a-dollar- a-year, seems to have turned in an in- significant expense account approxi- mating $364,000. Must have indulged in some oyster suppers occasionally. Out of the arguments over the “com- mercialization” of college football comes a suggestion that the players be paid salaries. This seems fair enough Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. EAGLE HOTEL GRAND RAPIDS, MICH. Now under management of four , sons of the founder, Jas. K. Johnston. Hot and cold water and steam heat in every room. Baths on every floor. Rates, $1 and $1.25 per day. Special weekly rates, $4, $5, $6, $7. “Best room in town for $1” Dining room in connection. GUY, FAY, CARL and PARK JOHNSTON Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mar. New Hotel Elhott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. European $1.50 and up per Day. RESTAURANT AND GRILL-— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon -5- Michigan Columbia Hotel KALAMAZOO Good Place To Tie To January 20, 1932 CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. €AFETERIA IN CONNECTION “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop HOTEL DETROITER ROOMS 750 BATHS FREE GARAGE UNDER KNOTT MANAGEMENT SINGLE ROOMS Thee PRIVATE BATH ante NO HIGHER Pas ca EREUSUS Cae Sta BuRTEe 1 ers UN Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mgr. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -t- 400 Baths RATES $2.50 and up per day. . January 20, 1932 in view of the fact that most of them play for nothing at present, take all of the injuries and none of the profits. It is, of course, shameful that college athletics, designed to build up boys physically and morally, should be turned into a vaudeville spectacle. But apparently nothing can or will be done about it, though I might suggest that considering what education costs, the profit from college athletics might be turned back into the public treasury. They might offset, to some extent, the huge sums that now go to keeping up schools and universities. Years ago there used to be a sort of standing joke concerning the use of alfalfa for human food. First it was tried out on the poultry contingent and found to fit the bill. ‘Now it is about to become a figure in the ordinary bill of fare in the so-called health restau- rants. At that it probably contains more nutriment than some of the vari- ous forms of sawdust and nut shells offered the public under the guise of breakfast foods, No matter what may happen in other industries, there will never be a five day week in the hotel business. People must eat and sleep during the entire week of seven days and the probabilities are that hotel patrons will do more eating and sleeping than ever before on account of the added idle moments. But arranging for a service for an entire seven day week, carried on by five day help will present an- other problem which may have to be threshed out at hotel meetings. Schumann-Heink declines to diet or reduce for the sake of continuing her professional work. In fact, she has emphatically intimated that if she has to make a choice she will be kind to her stomach. She will go on singing in her own way as long as she can or so long as she likes it and then she will fold up and quit. But as to cut- ting out the things she likes to eat or reforming her menu to meet the re- quirements of her profession, there will be nothing doing. She has done pretty well in her own way and a good many of us will be inclined to agree with her, The annulment of the prohibiton law in Finland by a three to one vote and the further fact that the United States is the only country on earth enjoying the benefits of such regula- tions, is, according to my notion, a mere gesture, as compared with the proposition that in free America we face the real situation of people who apparently favor prohibition, just be- cause tthey benefit, pecuniarily, because of the eighteenth amendment, waxing fat off of the misguided individuals who think a wee nippie for the stom- ach’s sake is not a heinous crime. Irving Cobb, in his novel “Red Lik- ker,” (which by the way is not spon- soring the liquor traffic), speaks of the compact between reputable (?) physi- cians and the same brand of druggists, as “a species of hijacking whereby the physician, at a cost of three dollars, supplies you with a prescription call- ing for one pint, only, of indifferent liquor, for which the druggist exacts a charge of also three dollars, and both druggist and ~hysician are waxing fat over the practice.” Other physicians, possibly not so “respectable,” scorn to exact a livelihood by such practices, and are regarded as an inferior com- plex. Many of us know this to be true. J maintain that under some cir- cumstances good alcoholic stimulants are beneficial, medicinally at least, and should be obtainable at a reasonable cost to the proper consumer. The famous picture of (George Wash- ington crossing the Delaware has been withdrawn from the ‘Metropolitan Museum of Art because a critic is sure that General Washington would have - some time with hotel operators. MICHIGAN TRADESMAN crossed the Delaware sitting down. But again there iis that possibility that . the seats in the boat may have been wet, and according to well authenticat- ed ‘historic facts they made pants very tight in those days. ‘Mt. Willson, which I might say, is in our immediate neighborhood, is soon to be provided with the largest tele- scope in the world, with a lens 200 inches in diameter. This thas been made possible through the co-operation of certain enterprising citizens of Cali- fornia and the Carnegie Foundation. Some far cry from the telescope of Galileo, which was a mere spy glass, with a two and one-quarter inch lens. Now, perhaps, some of these investors in California real estate may be en- abled to discover their holdings, #f the demand for research is not too great. _ Clarence Chamberlin thas just flown trom Detroit to New York with a total expense of $4 for the 800 mile trip, burning ordinary furnace oil. He claims the trip could have been made with six passengers at a cost of 65 cents per person. Now, the thought occurs to me, what will be the results of higher freight rates. Most of us will remember that at one time there were 1,500 miles of first-class trolley lines operating in Michigan, and to- day the line from Flint to Toledo is the only one I know of. It is very easy to inveigh against the fickleness of the dear public, but the facts re- main that this particular element is composed of bargain ‘hunters. Travel- ers were asked to pay added charges for a service which had, up to certain limitations, proved satisfactory. This same public would not stand for the innovation, having discovered other means of transportation. Hence the decadence of the trolley line. Hereto- fore it has been supposed that the cost of air transportation was~ prohibitive, but this development of Chamberlin’s may have a very far reaching effect on the railroads which have recently been granted an increased freight rate. A temporary reduction of wages will, for the moment, mean much for rail trans- portation, but a layman’s prediction is that unless the great corporations make a prompt study of possible changed transportation conditions, there will be much ‘hardship forthcoming. Again we have at least a semi-public mention of the canine situation, which has proved a bone of contention for The California state medical body, follow- ing the suggestion of the National body which recently declared that dogs in a great many cases, were responsible for the dreaded affliction, infantile paralysis, has asked for legislative iac- tion. The California inn keepers, on the strength of ‘this suggestion, will make greater efforts than ever to se- cure and enforce legislative enactments on the subject of penalizing hotels, which for policy sake, encourage their sufferance in public houses. + Ever since the labor disturbance years ago when the Los Angeles Times building was dynamited with great loss of life at the instigation of the International Typographical Union —at the hands of one of the vilest gangs of criminals ever tolerated in this country—there ‘has been a strong prejudice against any form of trade unionism in this city, to the extent that manufacturers andi other employ- ers of labor have insisted, with success, on tthe so-called open shop. The city of Los Angeles has been jealous of its industrial freedom and its workers have enjoyed an exceptional degree of prosperity. Home-owning has become a practice—not theoretical. Many of the industries which have invested millions of dollars here and are em- ploying at least 70 per cent. of all labor, ha've organized, in collaboration with their help, to perpetuate these conditions, which have in the past re- sulted in the maximum of prosperity. In this campaign the effect has been almost exclusively local, but has at- tracted much attention from other cities, many of which are striving to the same end, by educating the work- ers, who are not associated with any union in the knowledge that a steady position, unhampered ‘by the dictation of walking delegates, is much the more satisfactory and happier policy. A recent pronunciamento by the Los Angeles chamber of commerce de- clared “this principle of the open shop is the very foundation on which the prosperity and well being of the com- munity rest.” Recently an attempt was made to unionize the motion pic- ture industry, but it fell flat, and just now the police are busy in rounding up a racketeering bunch who would compel the barbers to get together and raise prices. Naturally it will not work, due to the encroachment of the safety razor producer. One of the great handicaps of unionism is the absence of good, horse sense. Mooney, who is stressing the movement tto se- cure immunity for well deserved pun- ishment, blatantly advocates a boy- cott on California institutions unless he is pardoned, a position which would stamp him as a dangerous man to have at large. Through the influence of the commercial organization the ingress of-gangsters is being carefully watched and with the example set by certain happenings in Chicago, it is extremely doubtful if they secure a foothold in the Angelic ‘City. Frank S. Verbeck. Battle Creek—Plans for a mid-win- ter meeting of the Michigan Hotel As- sociation, together with a meeting of the executive council of that organiza- tion, to be held Saturday, Feb. 6, at Battle 'Creek, were made at a confer- ence of officers held at Detroit last week. Attending the conference were President Alfred J. Doherty, proprie- tor of the Hotel Doherty, at Clare; Vice-President Thorvald Aagaard, house manager of the Battle Creek Sanitarium; ‘Secretary Preston D. Nor- ton, general manager of the Norton Hotel, in Detroit, and the Norton- Palmer, in Windsor, and Mrs. Belle Thomas, assistant secretary. A meet- ing of the executive council will con- vene at 2 p. m., followed by a dinner meeting of the A\ssociation at Post Tavern, with Carl Montgomery, chair- man of the board of the Association and manager of the hotel, as_ host. Walter L. Gregory, managing director of the Palmer House, in Chicago, and chairman of the committee on com- missions and discounts of the Ameri- can Hotel Association, will be the principal speaker. ‘William E, Snyder, manager of the Seward, in Detroit, and chairman of the membership commit- tee, will call a special meeting of the regional vice-presidents in connection with the mid-winter meeting to dis- cuss plans for membership work in connection with the American Hotel Association plan. Among the business matters that will be taken up at this session will be the appointment of re- gional vice-presidents for the second and fourth districts) to {fill vacancies created by the resignations of Fred Gignac, former manager of the Hotel Otsego, in Jackson, and J. Tupper Townsend, former manager of the Hotel Whitcomb, in St. Joseph, and the selection of the convention city for 1932. Invitations for the annual meet- ing have been extended by Frank R. 17 Johnson, proprietor of Johnson’s Rustic Tavern, at Prudenville; George C. Anderson, manager of the Park Place Hotel, at Traverse ‘City, and H. D. ‘Smith, proprietor of Fisherman’s Paradise, at Bellaire. Crystal Falls--Arcade Trudell has. purchased the Alpha Hotel, which has been closed since its partial destruc- tion by fire in (March, 1931, from John and James Landrigan and will rebuild it, opening it some time in 1932. The second story was completely demolish- ed and the thouse will be rebuilt as a one story hotel. Battle Creek—Carl Montgomery, chairman of the board of the Michigan Hotel Association and manager of Post Tavern, reports that 1931 proved a successful year for this ‘hotel, with a record of 39,360 registrations. ‘Mr. Montgomery recently changed to a policy of female help only in dining room, cafeteria and kitchens. Oo Bad Axe Merchants Stand By Local Baker. “Bread” was the principal topic of conversation at the special council meeting Monday evening when a dozen or more merchants requested the city fathers to rescind an action of the previous week granting a peddler’s right to a Pigeon baker. The matter has aroused city wide interest and opposition, The Pigeon baker volunteered to pull out of Bad Axe thus making it unnecessary for the council to again pass on his case. The council had granted him a right to peddle his bread and other baked goods in this city fo1 a consideration of $25 for a month, It is claimed a majority of the coun- cil had agreed to vote to rescind that previous action. Frank Glass was the principal speak- er for the merchants. He told the council that the interests of the mer- chants of this city must be protected and that it was unfair to the Bad Axe bakery to allow an outside concern to sell its products from house to house. Howard Western, Charles Engel and others upheld Mr. Glass in his argu- ment, An ordinance, No. 82, passed in 1923, applied to the case, several of the councilmen contended. Others declared that this ordinance does not apply to peddlers. The council cannot change a city ordinance by a vote of its members. ‘When ordinance No. 82 was enforc- ed in Bad Axe its legality or constitu- tional soundness were never question- ed or opposed. It is in use in a num- ber of the fourth class cities in Michi- gan and was drafted by one of the best lawyers in the State. It was also passed upon by Geo. M. Clark, now of the Supreme bench. The ordinance was personally recommended to a meeting of Bad Axe retailers by the State secretary of the association—at a meeting called by Howard Western, then president of the business men’s section of the Community Club. It was later adopted by and legally made a city ordinance by the council. —__2+ > —__—_ Are you aiding recovery—or the reverse? 18 Michigan Board of Pharmacy. President—Clare F. Allen, Wyandotte. Vice-Pres.—_J. W. Howard Hurd, Flint. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of February, March, June, August and November and lasting three days. The February and June examina- tions are held at Detroit, the August ex- amination at Ironwood, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President—J. C. Dykema, Grand Rapids. First Vice-President—F. H. Taft, Lan- ing. ger Vice-President—Duncan Wea- ver,- Fennville. Secretary—R. A. Turrell, Treasurer—Clarence Jennings, rence. Croswell. Law- Prescription Success in a Town of 600 People. As far ‘as the drug store prescription business is concerned, conditions in Fennville are similar to those in many other towns: of. six. hundred or so population, The practice of each resident phy- sican is largely rural, and ithat part of it which is not rural is of such nature that ithe doctor is forced to furnish what medicine his competing doctor may furnish. As a result, the number of prescriptions that drug stores in the locality receive is almost neghgble. This is the same situation that pre- vails in thousands of like communities, but in spite of such handicaps the drug store operated by Duncan Weaver, un- der the firm name of “Duncan Weaver, Drugs,” does a business in its prescrip- tion department that makes this de- partment one of the most successful parts of this drug store. The Weaver store has one cardinal policy. No item out of stock is ever called for by a doctor, or by a lay cus- tomer, without being ordered immedi- ately, and put in stock. In other words, as Mr. Weaver puts it, ‘““we are never out of the same item more than once. We believe in ordering, whether one item or twenty-one are on the order book, and we believe that this is the only ‘successful way to keep up a real drug and prescription stock. “Some will say that it is not finan- cially profitable to carry an item, per- haps six months, just because it has been called for once. It may not be profitable in a financial way, in some stores, but it ds in ‘this one. The secret of building a greater business is in having in the present what one has needed in the past in the prescription department, and in being on guard for a future call. That is the foundation of any outstanding prescription store. “There are a few ‘bottles in our stock of fluid extracts that have mot had ttheir corks removed. We know that these have made us no money, but we have them on our shelves because once a call came in for these products and now, if such a call is repeated, we are in a position to take care of it. Some day some customer may be saved a twenty mile drive because we stocked a certain medicine, “There is always a_ representative stock of these items in the department, and they are in quantities sufficient for all practical purposes, Cascara, bitter and aromatic, nux vomica and belladonna are all carried in gallons; others are carried in pintts, with extra pints on hand in all of the better-sell- MICHIGAN TRADESMAN ing ones; those rarely used are in stock in four ounce bottles only. Once in awhile we have a little trouble in mak- ing a pharmaceutical salesman realize that we want a gallon price on fluid extract of nux vomica, but so far we have always had the item and the price, which means a substantial sav- ing over the smaller quantities. “We do get splendid co-operation from the four medical doctors in this territory on the stock they use in their practice. They tell us that it is almost impossible for them to write prescrip- tions, and we can see their side of at, but we get nice turnover orders from the representatives of the better class pharmaceutical houses calling on them. Occasionally we hear the old one that the druggist is not entitled to any dis- count on the merchandise that the doctor uses. Every druggist who reads this can recall something on this order, and one thought comes tto my mind: How many times has the drug- gist made a special trip to his store to get some item for a doctor, or one that the doctor recommended to a patient, and ‘that must be ‘had at once? All of us have made emergency visits to the store for hospital supplies, rub- ber goods, breast pumps, and many other articles that can be called to mind, “We also get wonderful co-operation from the veterinary in this territory. His demands are largely for fluid ex- tracts, and this means that we get business that some other stores could not get. The results of our efforts to co-operate with him have been very gratifying, for he has said plenty of kind things about us and the store we run. “There are many items from this department that we can sell easily and do sell easily to the laity. We rarely hand out an original package unless it is called for, but many customers ask us for such things as a “spray for hay fever.” “This store maintains a continuous window display service and there is never a window ‘that does mot em- phasize that ours is a drug store. In ths day, when many drug stores sell everything but drugs, as we frequently see quoted, we still maintain that the drug counter and the prescription de- partment form the ‘backbone of the legitimate business that the drug store should have. At this moment, we are showing a window display with such items as ephedrine solutions, adrena- lin, agar preparations, and a few bottles of tinctures and fluid extracts, thereby telling the people of this com- munity that this is a drug store and that each item is sold to the doctor or to the laity with every precaution ‘to guarantee safety. “We have made it a point to have a special price on each bottle of tablets in. the store. When one asks for barbital tablets, he has an original bottle price quoted to him, and it is called to his attention that the bottle will keep the tablets better, will ex- clude moisture, will result in fewer broken itablets, and that the will be better pleased than if they were put into a pill or tablet box. Every pill and tablet bottle is saved, so that it can be used for dike items on prescrip- tions and so that the medicine will leave the store in glass. The labels from these bottles are easily and in- stantly removed, when the time comes, with a sharp blade. “We have made it a rule to dispense chemicals in paper and tin boxes, Each has its place, and the paper box, with our label is a piece of advertising for this store as long as it is in use. We package many of the chemicals that we dispense, just as every drug store should do. Further than that, we get great pleasure in taking a forenoon and devoting it to putting up items under our own label. Boric acid, lump and powdered alum and saltpetre—all of these eave the store in neat, round containers that will be looked at dozens of ‘times before they are emptied and thrown away. “One will say, there is a limit, that you cannot recommend too many things without losing the confidence of ithe doctors in the community. We feel and know ‘that we have the con- fidence of every practicing physician in this locality. Doctors come to us from a distance because we have the medicines they need when they need them. We have had telephone calls from twenty miles away, asking if we had such a hospital item in stock, be- cause a doctor recommended it, We can usually say, im such cases, ‘Yes, we have,’ and sales are made. There is a profit, but there is also a satisfac- tion that outlasts the thought of profits, “When business conditions are not good, and collections are poor, we try to help the doctors that much more. We do not profess ito be a bank, but we do all that we can to get the mer- chandise that the needs in the hands of the doctor. Special orders are al- ways a pleasure; it is no trouble to send a letter or a telegram for any item that is wanted, “One cannot be too careful in watch- ing the expense items that enter into the prescription department. For in- stance, shouldered ‘boxes with ill fitting labels, or labels that are not attractive, detract from the value and appearance of the finished prescription. In choos- ing bottles there are times when a corked bottle is better than a screw The capped bottle and vice versa. January 20, 1932 screw capped bottle holds the front rank for oily and syrupy mixtures, but for many liquids the corked bottle is better, “Another idea, small. enough, is al- ways tto wrap a bottle from this de- partment, whether it contains a pre- scription or not, with the label face down, so no other customer read it. Customers buy things in a drug store which tthey are timid in having another party know they are using, and tthe pharmacist should always remember that customers can be offended by one word or one act. “We believe in using ointment pots for every ointment that leaves the de- partment, because there is no chemical reaction with the metallic: ointments, they can be kept covered and there is less chance for deterioration, Jars cost the store more, but we have found that their extra neatness and the ser- vice to ‘the customer pays for them many times over, We prefer plain white ones, with metal screw caps, and the dispensing pharmacist must always make certain that the covering is in place in ‘tthe under side of the cover. “We have found salt-mouthed and glass-stoppered ‘bottles good invest- ments. We keep chemicals in the salt- mouthed bottles, as soon as they are opened, and the dispensing is always from them. This.is-.an item of ex- pense, but we will not go back to the methods of some of the stores of a decade or two ago in this respect. The chemicals keep ‘better, there is no danger of discoloration, and it is more convenient when weighing, “It is pitiful to see the stock of graduates, mortars, pestles, spatulas, pill tiles and stirring rods that some stores attempt to use in ‘filling prescrip- tions.. It is no wonder they have few to fill, for not every doctor would care to send a patient to them. I was in a store not long ago, and the graduate stock consisted of one two-ounce grad- uate. That was in a very convenient and very conspicuous place—over the sink, We believe in carrying a stock of graduates ranging in size from one dram, marked to minims, up to and including one quart. These are used every day and they are kept in an in- HIGH GRADE CHOCOLATES TO RETAIL AT 39c AND 49c. THEY ALWAYS COME BACK FOR MORE. PUTNAM (FACTORY National Candy Co., Inc. GRAND RAPIDS, MICH. January 20, 1932 MICHIGAN TRADESMAN 19 verted position in a specially con- structed cabinet that is dust proof and always clean. We make it a point to polish our graduates. One pharmacy teacher has put in in these words: ‘If a graduate is clean enough for a phar- macist to eat from, it is clean enough for using with medicine in it. The same can be said of mortars and other pharaphernalia in daily use in this de- partment. Pill tiles andi spatulas are the same. They must be kept in good condition; clean and ready for use at all times. They are kept ‘this way in our store.” It may not be an error to state that there are plenty of other methods. of running a prescription department suc- cessfully, but Weaver's way has proved successful in this small store in West- ern Michigan. Here a successful busi- ness has been built from few prescrip- tions, and it can be done in any other community in the United States. It cannot be done the first week nor the first month, but an improvement can be seen in the first year—H. G. Phillips in Druggists Circular. > + + Human Interest Hose. Instead of contenting themselves with making claims of “unparalleled wear or “unprecedented run-resist- ance” for a special brand of hosiery which they intended to feature at a special sale price, the May Company, Los Angeles, recently injected a real note of human interest and a_ high angle of news value into their advertis- ing copy through the use of a little ingenuity in setting the stage for the promotion of the hose in question. A pair of the stockings, accompanied by a pedometer (one of those little watch-like dinguses which show how far you walk each day), were given to selected member of the salesforce, with instructions to wear the stockings each day for two weeks, washing them every night, and then to turn them in, accom- panied by the pedometer, at the end of the fortnight. The stockings were found to be in excellent shape, with very few runs or holes, while a check up of the pedo- meters showed that the hose had been worn an average of seventy-five miles! Naturally, a report of this test made the finest kind of human copy for a May full page, cheering about the hosiery and proving their qualities in advance of the sale. ee A Little Boy’s Essay on Geese. “A geese is a low, heavy set boid which is mostly meet and feathers. His head sits on one side and he sits on the other. A geese can’t sing much on account of dampness of the mois- ture. He ain’t got no between his toes and he’s got a little balloon on his stomach to keep him from. sinking. Some gooses when they gits big has curls on their tails and is called ganders. Ganders don't haff to sit and hatch, but just eat and loaf, and go Swimmin’. If 1 was a goose, I’d rathet be a gander.” BROOKSIDE BRAND WHISK BROOMS ROTARY PRIZE Whisk AMSTERDAM BROOM CO. AMSTERDAM, N.Y ALL STYLES AND PRICES Grand Rapids Blank Books for 1932 Ledgers — Journals —Record Books Day Books — Cash Books Counter Order Books — Tally Books Standard Order Books Petty Day Books — Memorandum Books Also Account Files — Shannon Arch Files Greenwood’s Business and Income Tax Records Card Index Files — Letter Files Blank Notes — Receipts — etc., etc. Our stock is complete come in and look it over Prices Right Hazeltine & Perkins Drug Co. Michigan Manistee wearing WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market Acids Boric (Powd.)-- 10 : 20 Boric (Xtal) -- 10 20 Carbolic ......- 38 g 44 Citric 40 @ 65 Muriatic -—_._. 34%@ 8 Nitric 22... 9 @ 15 Oxalie —....._.__ 15 @ 2 Sulphuric ------ 3%@ 8 Waytarte . 38 @ 52 Ammonia Water, 26 deg.-. 07 @ 18 Water, 18 deg... 06 @ 15 Water, 14 deg... 5%@ 13 Carbonate ------ 20 @ 25 Chloride (Gran.) 08 @ 18 Balsams Copaiha —_.-_.__ 50 80 Fir (Canada) -. 2 75@3 00 Fir (Oregon) -- 65@1 00 Perm 2 00@2 20 Toke 2... 1 50@1 80 Barks Cassia (ordinary). 25@ 30 Cassia (Saigon) -. 40@ 60 Sassafras (pw. 50c) @ 40 Soap Cut (powd.) S0e@ 2 15@ 25 Berries Cubeb 2. @ 175 igh: 22s @ 25 Juniper —.2...-.._- 10@ 20 Prickly Ash ------ @ 50 Extracts Hicerice 2... 60@ 75 Licorice, powd. -. 60@ 70 Flowers Ayaica 22 75@ 80 Chamomile Ged.) 35@ 45 Chamomile Rom. @ 90 Gums Acacia, ist @ 650 Acacia, 2nd —.... @ 45 Acacia, Sorts __.. 20@ 30 Acacia, Powdered 25@ 35 Aloes (Barb Pow) 35@ 45 Aloes (Cape Pow.) 25@ 35 Aloes (Soc. Pow.) on 80 Asafoetida -.... 60 Pow. @ 7% Camphor -....... 87@ 95 Guaige 2... @ 60 Guaiac, pow’d --- @ 7 Kino. ............. @1 25 Kino, powdered... @1 20 Vern 2 @1 15 Myrrh, powdered @1 Opium, powd. 21 00@21 50 Opium, gran. 21 00@21 50 Shellac, Orange 40@ 50 Shellac, White 55@ 70 Tragacanth, pow. 1 25@1 50 Tragacanth -.. 1 er 25 Turpentine ~. 26 insecticides Arsenic _... 7@ 20 Blue Vitriol, bbl. @ 6 Blue Vitriol, less 07@ 15 Bordea. Mix Dry 10%@ 21 Hellebore, White powdered -..... 15@ 25 Insect Powder._ 30@ 40 Lead Arsenate, Po. 11 @25 Lime and Sulphur Dey «6G «63a Paris Green -... 2%@ 45 Leaves Buchu @ 60 Buchu, powdered @ 60 Sage, Bulk --.... 25@ 30 Sage, % loose -. @ 40 Sage, . powdered... @ 365 Senna, Alex. --.. 50@ 75 Senna, Tinn. pow. 30@ 35 Uva Urai __....._ 20@ % Oils —— Bitter, true, ae @ 5 shee "Bitter, artificial ~.---- 8 00@3 25 Almonds. Sweet, tue 225 1 50@1 80 Almonds, Sweet, imitation ---. 1 00@1 25 Amber, crude -. 15@1 00 Amber, rectified 1 50@1 75 Anise 22.2} 1 25@1 60 Bergamont ---- : 00@5 20 Cajeput -----... 1 50@1 75 Cassia’... 2 25@2 60 Castor 2 1 35@1 60 Cedar Leaf -.--. 2 00@2 25 Citronella -.-.-_ 75@1 20 Cidves' __--___. 2 50@2 80 Cocoanut 22%Q@ % Cod Liver ------ : 40@2 00 Croton ._..--___ 8 00@8 26 Cotton Seed -_-- 1am 60 Cubets ....__.. = = Bigeron ...<...— Eucalyptus -—-- 1 o0g2 6 Hemlock, pure... 2 00@2 25 Juniper Berries. 4 00@4 25 Juniper Wood ~— 1 50@1 75 Lard, extra -... 1 55@1 65 Lard, No. 1 -... 1 25@1 40 Lavender Flow... 6 00@6 25 Lavender Gar’n. 1 25@1 560 enon 2. 2 00@2 26 Linseed, boiled, bbl. @ 63 Linseed, raw, bbl. @ 60 Linseed, bld., less 70@ 78 Linseed, raw, less “e 15 Mustard, artifil. os. 30 Neatsfoot -..... 1 2501 35 Olive, pure .... 3 00@5 00 Olive, Malaga, yellow ....... 2 50@3 00 Olive, Malaga, green ......._. 2 85@3 26 Orange, Sweet 4 00@4 25 Origanum, pure. @2 60 Origanum, com’) 1 0001 20 Pepnyroyal -... 3 25@3 50 Peppermint --.. 3 it 75 Rose, pure -__. 13 50@14 00 Rosemary Flows 1 60@1 75 Sandelwood, E. | es 12 50@12 75 Sassafras, true 2 00@2 26 Sassafras, arti’l 75@1 00 Spearmint -.... 4 (0@4 25 Speen 2... 1 26@1 50 A 5 00@5 25 Tay GSP... 65@ 75 Turpentine, bbl. _. @ 51 Turpentine, less 58@ 66 Wintergreen, leat 6 00@6 25 Wintergreen, sweet bireh —..._... --- 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed -... 6 00@6 26 Wormwood -.. 7 00@7 25 Potassium Bicarbonate -.... 35@ 40 Bichromate —_... 15@ 25 Bromide —....___ 69@ 85 Bromide 54 71 Chlorate, gran’d. 21 28 Chlorate, powd. 16@ 23 Gr Xtal ___...... 17@ 24 Cyanide -.._.... 32@ 90 lodide 2 4 34@4 55 Permanganate __ 224%@ 35 Prussiate, yellow 35@ 45 Prussiate, red _. 70@ 15 Sulphate -_..__.. 35@ 40 Roots Alkanet ......... 30@ 40 Blood, powdered 30@ 40 Calam ance anee €f Macunaen pwd. 20@ 30 Gentian, powd. —~ 15@ 25 Ginger, African, powdered -..... 20@ 25 Ginger, Jamaica. 40@ 60 Ginger, Jamaica, powdered -..._.. 35@ 40 Goldenseal, pow. 3 00@3 50 Ipecac, powd. _. 3 wa 60 Dieovicg 20. 40 Licorice, powd.__ iso 25 Orris, powdered. 35@ 40 Poke, Powdered 25@ 40 Rhubarb, powd. .. @1 00 Rosinwood, powd. *@ 60 Sarsaparilla, Hond. ground ............ @1 10 Sarsaparilla, Mexic. @ 60 Squills 50. Squills, powdered 70 80 Tumeric, powd.._. 15@ 26 Valerian, powd. .. @ 5&0 Seeds Amie 15@ 20 Anise, powdered _. @ 25 Bed, if 2. 13@ 17 Canary 2... @ 15 Caraway, Po. 25 20@ 2 Cardamon —...._ 2 00@2 25 Corlander pow. .30 — 25 Pe 15@ 20 Kennel 20@ 30 Bias 2 64%@ 15 Flax, ground _. 6%@ 15 Foenugreek, pwd. 15@ 25 Hemp —_..._.. 8@ 15 Lobelia, powd. --._. @1 100 Mustard, yellow 10@ 20 Musard, black... 20@ 25 Pomse 2.0 15@ 25 Quines — 2 00@2 25 Sabadilla ......._ 30@ * Sunflower - _.--.. 12) @ Worm, American 25@ 30 Worm, Lavant — 5 00@5 75 Tinctures Aconite ~.--...... @1 80 Alden 2. @1 56 Asafoetida -__.. @2 28 Arnica 8. @1 50 Belladonna -...... @1 44 Benzoin .......- @2 28 the day of issue. Benzoin Comp’d. Buchu Iron, Clo. I Nux Vomica -... CN ees Opium, Camp. Opium, Deodorz’d Rhubarb Q 6B 8 | i i | Q9QOOH0OHHHONHHHHHHHH9OOO bot Gl Cl +t 80 * bt bt b BO OO = BO OO FBO P+ DO BO BO BD SSPSSLSISSKSRKPaSaseTas Paints Lead, red dry -. 134% @13% Lead, white dry 134% @13% Lead, white oil 13%@13% Ochre, yellow bbl. Se Ochre, yellow less 39 6 Red Venet’n Am. 3%@ 7 Red Venet’n Eng. by 8 PURE ee @ s Whiting, bbl. -.. *S —" Whiting 54@ Rogera Prep. . 3 to2 “66 Msceillaneous Acetanalid ..... 57@ 176 ANG vi@ 13 Alum, powd, - 054@15 Bismuth, Subni- Wale ........ 2 12@2 40 Borax xtal or powdered - .... oC@ 13 Cantharides, po. 1 26@1 60 Calomel -._____. 2 40@2 70 Carmine -...... vu@d uu Cassia Buds -. << 45 Chaves 0. 45 Chalk Prepared. uo 16 Chloroform -..... 47@ 64 Choral Hydrate oy 201 60 Cocaine ...... 12 85@13 85 Cocoa Butter -... 40@ 90 Corks, list, less 3v71U0 to 40-10% Copperas ........ 34@ 10 Copperas, Powd. 4@ lv Corrosive Sublm 1 75@2 00 Cream Tartar .... 28@ 42 Cuttie bone ... 40@ ou Dextrine _._.... 6%@ 15 Dover’s Powder 4 0u@4 60 iimery, Ali Nos. 10@ 7 HKimery, Powdered @ Epsom Salts, bbis. Sess ijpsom Salts, less 3% @ a Ergot, powdered .. @4 00 Fiake, White _.. 15@ 20 Formaldehyde, lb. 09@ 35 Gelatine 4... 60@ 70 Glassware, less 65% Glassware, full case 60%. Glauber Salts, bbl. @ 03 Glauber Saits less 04~q lv Glue, Brown -... 20@ 30 Glue, Brown Grd 16@ 22 Glue, White -... 27%@ 3 Glue, white grd. 29@ 36 Glycerine ~--... 16@ 35 IO reiieteees 1b@ FOGG dnisene 6 45@7 00 Iodoform ~.... 8 40 Lead Acetate . 17@ 25 MER cee @1 560 Mace powdered — @1 & Menthol .........., 4 88@6 00 Morphine -... 13 58@ié4¢ 38 Nux Vomica -__ 26 Nux Vomica, pow. 16b@ zo Pepper, Black, pw ~ 36 45 Pepper, White, po. 55@ 65 Pitch, Bureundy- 10@ Quassi va Ta Chicken Haddie, No. 1 15 lb. pails, per doz. 12 60 25 lb. pails, per doz. 19 15 25 lb. pails, per doz. 19 15 APPLE BUTTER Quaker, 24-21 oz., doz. 2 10 Quaker, 12-38 oz., doz. 2 00 BAKING POWDERS Bi) ac) BEA | Ke Age) MEO peta | A | paras GANS 5 MuRmTy OAS) Coit 7 —— Royal, 2 oz., doz. ---- _ 93 Small, 24s -—------- 177% Royal, 4 oz., doz. __. 1 8 Large, im 8 Royal. 6 oz., doz. ---- 3 45 Royal, 12 oz., doz. _-_-- 4 85 Regular Flakes Royal, 2% \bs., doz.__ 13 75f'Small, 24s ~--------- 177% Royal, 5 Ibs., doz.-___ 24 50 Large, 18s -------—- 3 25 China, large, 12s ---- 2 95 SRMIVS 233 3¢ S 25% SO wos? Perea tet Pe is Ae 01 ane) (amy) [Saat Eat ETT ST a Puce roRsOe KC, 10c size, 8 oz. --- 3 60 KC, 15c size, 12 oz. -- 5 40 KC, 20c size, full Ib.-- 6 80 KC, 25¢ size, 25 oz. -- 9 20 KC, 50c size, 50 oz. -- 8 60 KC, 5 Ib. size ~------- 6 75 KC, 10 Ib. size -------- 6 50 BLEACHER CLEANSER Clorox, 16 oz., 24s -. 8 Lizzie, 16 oz., 128 ---- 2 16 BLUING Am. Ball,36-1 0z.,cart. 1 00 Boy Blue, 18s, per cs. 1 35 BEANS and PEAS 100 lb. bag Brown Swedish Beans 8 50 Dry Lima Beans 100 lb.7 75 Pinto Beans ---------- 5 50 Red Kidney Beans -- White H’d P. Beans 3 00 Black Eye Beans -- Split Peas, Yellow -- 6 00 Split Peas, Green ---- 6 50 Scotch Peas --------- 20 BURNERS Queen Ann, No. 1 -- 115 Queen Ann, No, 2 -- 1 25 White Flame, No. 1 and 2, doz. -------- 2 26 BOTTLE CAPS Obl. Lacquor, 1 gross pkg., per gross ------ 15 BREAKFAST FOODS Kelloga’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 Chest-o-Silver, Ilge. -- 2 98 *Billed less one free display package in each case. Post Brands. Grape-Nuts, 248 ------ 3 80 Grape-Nuts, 50 ------ 1 40 instant Pogtum, No. 8 5 40 instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 = Post Toasties, 36s -- 2 Post Toasties, 24s -- 2 85 Post’s Bran, 24s ---- 2 70 BRUSHES Scrub Solid Back, 8 in. ---- 1 50 Solid Back, 1 in. --.- 1 76 Pointed Ends -------- 1 25 .@ Stove shaker ----..--—------- 1 80 No. 50 ------- -- 2 00 Peerless -------. ...- 2 60 Shoe No. 4-0 ------ ee see 2 25 No. 2-0 ---.---------- 3 00 BUTTER COLOR Dandelion ------------ 2 85 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 lbs. ----- 12.8 Paraffine, 6s ------- - 14% Paraffine, 12s ------- 14% Wicking -------------- 40 Tudor, *. per box -- 30 ’ CANNED FRUITS Hart Brand Apples Blackberries Pride of Michigan ---- 3 25 Cherries Mich. red, No. 10 ---- 7 00 Red, No. 3 .___-_—-. 3 60 Pride of Mich. No. 2-. 3 00 Marcellus Red --—----- 2 56 Special Pie ---------— 1 7 Whole White -------- 3 26 Gooseberries No. 10 -----—-------—- 8 50 Pears Pride of Mich. No. 2% 3 60 Fish Flakes, small -- Cod Fish Cake, 10 0z. Cove Oysters, 5 0Z. -- Lobster, No. %, Star Shrimp, 1, wet ------ Sard’s, % Oil, Key -- Sardines, %& Oil, k’less Salmon, Red Alaska. Salmon, Med. Alaska Salmon, Pink, Alaska Sardines, lm. \%, ea. 10@zz Sardines, im., ea. Zo Sardines, Cal. Tuna, % Curtis, doz. 2 55 1 80 2 00 4 76 ORO DHE KREDI ~ oc Tuna, 1s, Curtis, doz. CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Lge. Beechnut , No. 1, Corned ~~ 2 40 , No. 1, Roast —_ 2 70 4% oz., Qua., sli. 1 35 4 oz. Qua. sli. 2 25 Beef, No. 1, B nut, sii. 4 60 Beefsteak & Onions, s. 2 70 Chili Con Car., 1s ---- 1 20 Deviled Ham, %s ---- 1 Deviled Ham, %8 ---- 2 35 Potted Beef, 4 oz. -... 1 10 Potted Meat, % Libby 652 Potted Meat, % Libby 90 Potted Meat, % Qua. 175 Potted Ham, Gen. % 1 46 Vienna Saus. No. % 1 00 Vienna Sausage, Qua. 980 Veal Loaf, Medium -- 2 25 2 60 4 05 5 10 Baked Beans Campbells ~—-------- ee |) Quaker, 16 oz. ------—- 70 Fremont, No. 2 -.-.-- 1 25 Van Camp, med. --- 1 2 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 70 No. 10 Sauce ---------- 4.00 Lima Beans Little Quaker, No. 10 13 00 Little Quaker, No. 1 -- . - Baby, No. 1 ~--------- 1 75 Pride of Mich. No. 1. 1.40 Marcellus, No. 10 ---- 8 20 Red Kidney Beans No. 10 222222 5 25 Noe 2 1 10 8 of. 2 15 String Beans Little Dot, No. 2 ---- 2 90 Little Dot, No. 1 ---- 1.80 Little Quaker, No. 1. 1.65 Little Quaker, No. 2 -- 2 75 Choice Whole, No. 10 12 50 Choice Whole, No. 2-- 2 35 Choice Whole, No. 1. 1 45 Cut No: 10. 2. 10 00 Cot No 2 2... 1 95 Cut, No. 7... ._____- 1 25 Pride of Mich. No. 2-- 1 75 Marcellus, No. 2 ---. 1 45 Marcellus, No. 10 --.. 8 25 Wax Beans Litlet Dot, No. 2 --.. 2 75 Little Dot, No. 1 ---- 1 80 Little Quaker, No. 2-. 2 65 Little Quaker, No. 1 1 65 Choice Whole, No. 10-12 50 Choice Whole, No. 2-- 2 35 Choice, Whole, No. 1 1 45 Cut; No: 10 222 10 00 Cut: No. 2.22 1 95 Cut No. 2 1 35 Pride of Michigan -- 1 75 Marcellus Cut. No. 10. 8 25 Beets Small, No. 2% —-. --- 3 00 Extra Small. No. 2 -- 2 80 Fancy Small No. 2 -- 2 25 Pride of Michigan -. 2 00 Marcellus Cut, No. 10 5 50 Marcel. Whole, No. 2% 1 76 Carrots Diced, No, 2: =. -.-- 1 05 Diced, No. 10 ~------- 5 25 Corn Golden Ban., No. 2--1 80 Golden Ban., No. 10 10 00 Little Quaker. No. 1-1 35 Country Gen., No. 1-- 1 25 Countrv Gen.. No. 2.. 1 Pride of Mich., No. 1 95 Marcellus. No. 5 ---. 4 30 Marcellus, No. 2 ----1 Fanev Crosbv. No. 2.. 1 Fancy Crosby, No. 1-- 1 Peas Little Dot. No. 2 -_-- 2 50 Little Quaker, No. 10 12 90 Little Quaker, No. -- 2 25 Little Quaker. No. 1_- 1 60 Rifted BE. June. No. 10.10 00 Sifted EB. June, No. 2-- 1 75 Sifted E. June. No. 1-- 1 25 Belle of Hart, No. 2-- 1 75 Pride of Mich., No. 2__ 1 50 Marcel., E. June, No. 21 35 Marcel... EF Jn.. No. 107 50 Templar EB. J., No. 2 1 30 Templar B. Ju.. No. 10 7 00 Pumpkin No. 10 2 35 No. 216: 2250 1 35 Noo 2 2 1 05 Sauerkraut INO. 10) 2 4 70 INO. ie 202 1 25 INO, 2 oo 95 Spinach No. 2% 2 2 25 No, 2 1 80 Squash Boston, No. 3 -------- 1 35 Succotash Golden Bantum, No. 2 2 40 Hart, No. 2 22 2 35 Pride of Michigan -- 2 05 Marcellus, No. 2 ---- 1 45 Tomatoes No, 10 2 5 80 No. 8% .----------. —~- 2 2 No. 2 2 1 le 60 Pride of Mich., No. 2% 2 00 Pride of Mich., No. 2--1 35 CATSUP Sniders, 8 oz. ~------- 1 35 Sniders, 14 oz, ~------- 215 Sniders, No. 1010 ---_ .90 Sniders, Gallon Glass. 1 CHILI SAUCE Sniders, 8 oz. --------. 2 10 Sniders, 14 oz. ~--..--- 3 00 Sniders, No. 1010 ---- 1 25 Sniders, Gallon Glass. 1 45 OYSTER COCKTAIL Sniders, 8 oz. ------- — 2 10 Sniders, 11 oz. -------. 2 40 Sniders, 14 oz. Sniders, Gallon Glass 1 45 CHEESE Roguetort 60 Wisconsin Daisy ------ 17 Wisconsin Flat ~--_--_-_ 17 New York June -------- 27 Sap: Seago 22 40 Pericles 19 Michigan Flats -------- 17 Michigan Daisies ---- 17 Wisconsin Longhorn -. 17 Imported Leyden --._. 27 1 Yb. Limberger ------. 26 Imported Swiss ----_._ 58 Kraft Pimento Loaf ._ 26 Kraft American Loaf .. 24 Kraft Brick Loaf —----- 24 Kraft Swiss Loaf -.._.. 32 Kraft Old Eng. Loaf __ 45 Kraft, Pimento, % Ib. 1 85 Kraft, American, % Ib. 1 Kraft, Brick, % 1 Kraft Limburger,% Ib. 1 85 85 85 CHEWING GUM Adams Black Jack ---- 65 Adams Bloodberry ----. 65 Adams Dentyne ------ 65 Adams Calif. Fruit -- 65 Adams Sen Sen ------ 65 Beeman’s Pepsin ------ Gi Beechnut Wintergreen- Beechnut Peppermint--_ Beechnut Spearmint -- Doublemint Peppermint, Wrigleys -- 65 Spearmint, Wrigleys -- 6» Juicy Fruit -.--------- 65 Krigley’s P-K ---—---- 65 Zeng —-------—------=-=—- 65 Teaberry --------------- 65 COCOA Nuss Ste eae | Droste’s Dutch, 1 Ib.__ 8 60 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % lb. 2 36 Droste’s Dutch, 5 lb. 60 Checolate Apples ..-. 4 50 Pastelles, No. 1 ---. 12 60 Pastelles, % Ib. ------ 6 60 Pains De Co 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles ------ 2 15 1 lb. Rose Tin Bon os Bens 22.22 7 oz. Rose Tin Bon Bo ¥% Ib. Rs Y% lb. Pastelles ------ 3 Langnes De Chats -- 4 80 CHOCOLATE Baker, Caracas, %s ---- 37 Baker, Caracas, 4s --.- 36 SLOTHES LINE Hemp, 50 ft. --. 2 00@2 25 Twisted Cotton, ee a 1 50@1 75 Braided, 50 ft. ~----- 1 90 Sash Cord ------ 1 75@2 25 COFFEE ROASTED Lee & Cady 1 Ib. Package Breakfast Cup ------- 2 Siherty 2222 17 Quaker Vacuum --~-. 32 Negrow (=. 28 Morton House ---~---- 35% Reno 222202 oc 27 Imperial 37% Majestic 29 Boston Breakf’t Blend 24 McLaughiin’s Kept-Fresh Coffee Extracts M. Y., per 100 --..-. 12 Frank’s 5@ pkgs. -. 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. ~------- Eagle, 4 doz. --.----- 9 00 MILK COMPOUND Hebe, Tall, 4 doz. —. Hebe. Baby, § doz. -. Carolene. Tall, 4 doz. Carolene, Baby ------ EVAPORATED MILK Page, DY 202s 3 45 Quaker, Tall, 10% oz. 3 10 Quaker, Baby, 4 doz. 1 55 Quaker, Gallon, % doz. 3 10 Carnation, Tall, 4 doz. 3 -45 Carnation, Baby. 8 dz. 3 45 January 20, 1932 Oatman’s Dundee, Tall 3 45 Oatman’s D’dee, Baby 3 45 Every Day, Tall ---. 3 20 Every Day, Baby ---- 3 20 Borden’s Tall ~-----.. 45 Borden’s Baby ~-.---__ 3 45 CIGARS Canadian Clubs --_-- 35 00 Hemt. Champions -. 38 50 Webster Cadillac ---_ 75 00 Webster Golden Wed. 75 00 Websteretts ~-------- 8 50 Cineos 2 8 50 Garcia Grand Babies 38 50 Bradstreets ~-----.-.. 38 50 La Palena Senators. 75 00 Oging 28 38 50 Throw: Outs 2 — 37 50 R G Dun Boquet --- 75 00 Perfect Garcia Subl. 95 0¢ CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 17 Horehound Stick, 5 Ib. 18 Mixed Candy Kindergarten Wueader Paris Creams WUDICOr oo Fancy Mixture —-_-..-_. 16 Fancy Chocolate 5 lb. boxes Bittersweets, Ass’ted 1 50 Milk Chocolate A A 1 50 Nibble Sticks ~--.._ 1 50 Chocolate Nut Rolls —~ 1 60 Blue Ribbon ~.~~..._ 1 25 Gum Drops Champion Gums se deg 73 Challenge Gums __...... 18 Jelly Strings 16 Lozenges Pails A. A. Pep. Lozenges —_ 14 A. A. Pink Lozenges —. 14 A. A. Choc. Lozenges__ 14 Motto Hears t..-.-_.__ 18 Maited Milk Lozenges .. 2* Hard Goods Pails Lemon Drops —---.-..._ O. F. Horehound drops 15 Anise Squares —_-...____ 16 Peanut Sauares -....__ 14 Cough Drops Bxs Putnam gio 35 sinith Bros .........- 1 56 Isuden’g 22262 1 50 = a ineapple Fudge -.... Italian Bon Bons —__-__ i Banquet Cream Minta.. 38 Handy Packages, 12-10c 75 COUPON BOOKS 50 Economic grade 3 &( 100 Economic grade 4 50 500 Bconomic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 bE "boxes 2 42 DRIED FRUITS Apples N. Y. Fey., 60 lb. box 13 N. XY. Ecy., 14 oz. pkg. 16 Apricots Evaporated Choice —. 18 Evaporated, Fancy -. 18 Evaporated, Slabs -_-_- dix Nancy oo 25 Citron LO: Ibs ox 2 24 Currants Packages, 14 oz, --.. 17% Greek, Bulk, lb. ---__. 16% Dates Dromedary, 268: 22 6 76 Peaches Evap. Choice -------. 12% Waney. | 2258 14 Peel Lemon, American —.--. 24 Orange, American —_--.- 24 Raisins Seeded, bulk ..._..... 8% Thor-pson’s s’dless blk 8% Thompson’s_ seedless, California Prunes boxes__@05% . boxes__@05% . boxes._@6% . boxes.__@06% . boxes__.@07T% lb. boxes__@08% . boxes._.@11 . boxes..@14 boxes__@17 noe” ee” Reererr January 20, 1932 MICHIGAN TRADESMAN 21 Hominy MULLER’S PRODUCTS Dill Pickles Bulk HERRING Gold Dust, 12 Lar 5 ; i a ge 2 50 TABLE SAUCES Pearl. 100 Ib. cacks _. 3 5¢ Macaroni. 9 oz. ___. 2 0 Gal; 200 2 3 Holland Herring Golden Rod, 24 -~----- 425 Lee & Perrin, large... 6 75 Spaghetti 9 oz. ._.... 2 16 Gal., 656 _.... 11 25 Mixed, Kegs -------- 16 La France Laun., 4dz.3 60 Lea & Perrin, small.. 3 36 N 9 oz. 2 20 45 Gal., 1300 -------- 30 00 Mixed, half bbls. ~--- Old Dutch Clean., 4 dz. 3 40 POOGEe 4. ncuence — i. Bulk Goods oodles, 6 oz. -.___ 2 Mixed, bbls. -...-_---- OCetaron, Se ... 390 Royal Mint .....-..-. 2 40 Elbow, 20 Ib Be conan 05 ERE lame. os. 3 20 aii Milkers, Kees —--—- fees Oe W.s 320 Tobasco, 2 oz. ------- 4 26 ee Noodle, eee pha 6 “= : ilkers, ha’ Ss . Hines, 245... 5 25 Sho You, 9 , doz... 2 25 Exe A-B-Cs 48 pkgs... 1 80 Cob, 3 doz. in bx. 1 00@1 20 = Milkers, bbls. ---------- Rub No More, 100, 10 a ~ 4% ee es 9 A-l anal ...£™.......4. 8 Pearl Barley NUTS—Whole pane canea 7 une iin Rub No More, 20 Le. 400 Caper, 2 oz. _-.---_- 3 30 oe aan ee © Almonds, Tarragnna__ Battle Axe, per doz. 2 65 rf ues oo — * 3 85 TEA --------- razil, larze —..______ a. ee Chester -------------- 3 50 Weoet ee i a pot pr ae : a Mackeral es ae - ~ ; 7 R gy te fi ee ee TT eed tw hehe He ae — oyal Garden, nh. ‘ Pounce, Vir. Riuiea Tubs, 60 Count, fy. fat 6 ue Soapine, 100, 12 oz. -- 6 40 Royal Garden, % Ib. __ 77 age Peanuts, Jumbo, std. POTASH Pails, 10 Ib. Fancy fat 1 50 Snowboy, 100, 10 oz. -- 4 00 fast India -_---_-_--__ 10 Pecans, 3, star ______ Babbitt’s, 2 doz. ---. 2 75 oo oo eeeaiaaes 7” = Japan Pecans, Jumbo ---.-- 40 . i a ee Medium ---- es Pecans, Mammoth -_ 50 White Fish EG BO eenreenv ST CAE ste 36040 aploca Walenta 23@25 FRESH MEATS Med. Fancy, 100 Ib. 13 00 Wyandotte, 48s _--_-- 41 fancy. 42@62 Pearl, 100 Ib. sacks _. 7% Hickory ____ Beef Milkers, bbls. -~---- 18 50 Wyandot. Deterg’s, 248275 No. 1 Nibbs __---_- Meuse $08, 3 Gt 8 = = =O Top Steers & Heif. -_.14 K K K K Norway -_ 19 50 in me oe &6 Dromedary Instant __ 3 50 Good St’rs & H’f. _--_ 11 . pale 1 40 SOAP , , NE ~—-—< 12 Salted Peanuts Med. Steers & Heif. .. 10 ut Lusch _..___—_. 150 am i . - Boned, 10 Ib. 86 . Family, 100 box 5 60 Gunpowder Jiffy Punch Fancy, No. 1 -.------ Com. Steers & Heif. -. 09 boxes 6 Crystal White, 100 3 50 Choice ——_____ 40 3 doz, Carton ee 2 25 SHOE BLACKENING ae ghana a Z x Fancy ----------.—-. — 47 ssorted flavors. Shelled 2 in 1, Paste, doz. -.. 1 130 oe wetae, a ae Almonds Salted _____-_- eu a Bee 1 80 Grama White Na. los 3 50 —_ Peanuts, Spanish Goud ~~~ 9g -Dri-Foot, doz. ------ 39° jap Hose, 100 box... 7 40 Fee SE nn " FLOUR 125 Ib. bags —-_---_ 8 : To ce Bixbys, Doz, —..__... 1.20 » 5 einen ‘4 Medium 07 VC! Milling Co. Grands Eilberts (on gg Shinola, doz 99 Eairy, 100 box -—--___ 4 00 English Breakfast Lily White 510 Pecans Salted 78 — lave, 0 bos. ae Common Cemee aa oo Queen ---.__ 5 20 Walnut Burdo -_-----._ 61 Spring “co » 13 STOVE POLISH ee rene Ce 5 [= conaou, Cactce ....... Aaa > seas Graham, ae Walaat, Maxhuan 66 Gace’ 11 Bilackne, per doz. -__- faa in oc ee oe ee Medium _.............. 19 Black Silk Liquid, dz. : 30 Sweetheart, 100 box -_ 5 70 MINCE MEAT Poor ae 08 _— posi Paste, doz. 125 Grandpa Tar, 50 sm.210 Medium Lee & Cady Brands None Such, 4 doz. _ 6 20 Mamneltan Ligeia oo i 30 eee eee ae Home Baker ___.___. Quaker, 3 doz. 2S 3b Mutton B. Z. Li id. q . : 3 Trilby Soap, 100, 10c 7 25 Pangy ----------------._ as ee Libb cane oF ood | . Z. Liquid, per doz. 130 Williams Barber Bar, 9s 50 iy. Kegs, wet, ib. zz [0OC --—-_-—______- 05 Radi Madina a 04 um, per doz. ----130 Williams Mug, per doz. 48 TWINE Bagg (eee o3 Rising Sun, per doz. 1 30 Cotton, 3 ply cone __... 25 OLIVES ic se Sola = dz. 2 su SPICES Cotton, 3 ply Balls -__ 27 FRUIT CANS 4 oz. Jar, Plain, doz. 1 15 Pork Stovoil, ar om * : Winer Spraes : Wool, 6 ply ------____ — ao > ason 8 oz. Jar, Plain, doz. 140 Loin, med a... Gua tame on VINE Halt a Grand Rapids s oz. Jar, Plain, doz. aie 09 SALT phe oon aca on F. O. B. Grand Ra ids -------------- int Jars, Plain, doz. ror er ‘ ’ ------ @ D One pint _—------------ ‘6% Ged ta te oe S te eee Coe, te rhe. om OM Cider. 40 Grain _—_—___ 16 Halt or oe oie ee 8 55 1 Gal. Glass Jugs, Pla. Neck hones 00 04 Colonial, 36- 1% 26 Poh Africa: --.-- Gre Walia oe 30 grain-_ 25 Sen ere 6 Gal. Kegs, each -- 7 25 Trimmings ee 06 Colonial, Iodized. 24-2 1 2 Gaal ma aon oe tilt nia pig oz. Jay. (Stute. daz tip ee Med. No. 1 Bbl oe eo Seo WICKING os cis Ye 8 oz. Jar, Stuffed, dozz. 2 25 PROVISIONS Med. No. i, 100 lb. bk. i 00 hoo i” oe SS oe es... ov ea Pg uo 160% Jar, Stuff., doz. 4 40 Barreled Pork Farmer Spec., 70 Ib. 1 00 tooee teak sSpuiete bax No. 1, per gross ____. 1 Ze Oe Mint 777777 9 gg. 2 «GA! Jugs, Stuff, dz. 240 Clear Back —_ 16 00@20 00 Packers Meat, 50 Ib. 65 Cee — oe 4 ov One. quart —........_ 1): X5 Short Cut Clear ---- 16 00 — en ice Pure Ground in Buik eaten Siac aa cee = . iL ’ raoz. ¥y Half gallon -___----_- 15 40 Dry Salt Me Butter Salt, 280 Oe x Allspice, Jamaica --.. @25 vchester, No. Zz, doz, ov a PARIS GREEN __ ng Boilies. ie eis 19 Block, 50 Ib. _________ 4» Cloves, Zanzibar ---. @45 tocnester, No. 3, doz. 2 0U GELATINE 4d area OSES 34 7 Baker Salt. 280 Ib. bbl. 3 80 Cassia, Canton ------ G2 MAYO. Der Ge, —.._ to Jell-O, 2 doz. ____ 285 2s aid ba fees a 6, 10 lb., per bale ~___ 93 Ginger, Corkin ------ @27 fase § ax i. ee Lard 20, 3 Ib., per bale ____ 109 Musard ------------- @26 WOODENWARE Plymotth, White oe 1 5 Pure in tierces ~~ 614 28 Ib. bags, Table dsdseiict 40 Mace, Penang -------- @ 0 Baskets Quaker, 3 doz. —.-__- 2 25 60 Ib. tubs -..advance % Old Hickory, Smoked, Pepper, Black -------- @25 ssusnels, narrow pana PETROLEUM PRODUCTS % Ib. tubs ----advance % (20) 4s Nupitess -...----~ @3l wire handles _____ it Including State Tax 20 Ib. pails ___-advance % Eeoaper, White —-—- @38_ Busnels, narrow band, From Tank Wagon 10 Ib. pails _...advance % ceeuet. Cavenne -——- oe woud handles _____ "1 By JELLY AND PRESERVES Red Crown Gasoline __ 15.7 > 1D. pails ----advance 1 aren, Seen G0 Marine Seon Rae, Pure, 30 Ib. pails . 360 Red Crown Ethyl ___ 18.7 < 'D- pails __-advance } Market, single handie- vo Imitatin, 30 Ib. pails 160 Stanoline Blue —__---- So Se — ae A ure, 6 0z., Asst.. doz. 9 ompound, tubs ------ 9 = ; rp doe Spunt, large --__--___ Pure Pres., 16 oz., dz. 2 20 ¥ 4 (cet. Sf eee ae, 7 50 Dastaction iecaann tone MORTONS Sage, 2 oz. -..-.----.- 86 Punt, small -______ 6 ov erfection Kerasine -_ 10.6 > é ---------- Gas Machine Gasoline 35.1 yo sheeneeseraneent: a = cae apt ae ‘ ‘ Churns ‘ JELLY GLASSES V. M. & P. Naphtha__ 15.8 Frankfort _......_.. ee = UcDypae) Fonelly, ds v4. __.. sao Sarrel, 5 gal, each __ 3 w 0Z:, per doz. —.--_..- 34 Pork oe = Kitcnen buuyuct ---. 4 vv Barrel, 1U gal., eacn_. 2 do = Laurer Leaves --...- av 69 tu OO gal., per gal. 9 av 1SO-ViS MOTOR OILS =) Marjyrasu. 4 UZ ----- yy Margarine In Iron Barrels = SAVORY: 2b OB, nna i Pails 1. VAN WESTENBRUGGE Light -_------------_-- 77.1 ES anyme, 1 02, -------- yu LU yt. Galvanized 2 ov Food Distributor Mediom. 2 77.1 Smoked Meate = Tumeric, 2% oz, ---- 75 1% qt. Galvamzeu __ 2 do a = 14 yl. Galvanized : Hams, Cer. 14-16 lb. @15 eo Tt e 1Z yt. WPlaring Wal. ur. a Haims, Cert., Skimned STARCH tv at. Tin Dair Ga . YY . ‘ wee - ie aaa e Wsee Bae g. 2 26 oz. 7 * wuuligsford, +u ibs. -- il% “ Traps : raped aan ceaaomans e — we... é Powdered, bags -_-___ 3 26 Mouse, Wood, 4 noles_ bu ere ae -- @12% lo. a an =. - = Argo, 48, 1 lb. pkgs. 3 03 + ba wouw 6 hates ies wie 20 @25 ive case lots ------ 30) Cream. 24-1 —_ 2 20 louse, tin, d Noles -_ ve Boiled Hams ______ = —_ Wood ———— += + Wy oo eS a 1 bos tae —* Giose a oe ‘= Pp u 0. ue te Medium 22.00. — 62.1 Bacon 4/6 Cert. : Sir Twenty Mule Team Argo, 48, 1 lb. pkgs. 3 03 Mouse, spring -------. 20 ecola, No. 1 --___-__ 10% Heavy -—_________ 62.1 ae 24. 1 Ib. packages __ 3 35 Argo, 12, 3 lb. pkgs. 2 17 Special heavy ~-------- 62.1 Beef (8. 10 oz. packages __ 440 Argo, 8, 5 lb. pkgs.-_ 2 46 Tubs ober rig Se 62.1 Boneless, rump -_-_@22 00 96, % oz. packages __ 4 0¢ silver Gioss, 43, 18 -- liw% cee Galvanized -___ 8 7b BEST FOODS, INC. oo a 62.1 Kump, new -- 29 00@35 00 CLEANSERS a CM Ges Guna a f : Soto : Tiger, 4) : i aug Broa. Olstributors fitch f OS cane. dos. ood Beet Liver ‘ ee ee ne -" Wasnb ; ; ; 230 Beef 2). eas ashboards Parowax, 100 lb. ---. 7.3 Cait 56 iganner, Giope Parowax, 40, 1 lb. _. 7.55 Pork ___._...._._._.__ 06% SYRUP brass * mg cna oo ee s ie a Parowax, 20, 1 Ib. -. 7.8 — corn ppv — Ss ciaiceie ea vuble ‘eeriess ........ & av Blue Karo, No- 1% -- 2 54 Single Peer! a eee Tones Uige Hoes 4 8 tea eae a 6 OL 8 Ned Gee be SEMDAC ea Blue Karo, No. 10 _.893 Universal _...._._. 7 2b 8 reo RUSKS Red Karo, No. 1% -- 2 75 ee Red Karo, No. 5, 1 dz. 3 79 Wood Bowls ql roush Postma Biscuit Co. Red Kara, No: 16... $68 14 m. Butter ............ 6 vu iN 18 rolls, per case ---. 1 80 1a mn, Butter -----___ ¥ uv Nucoss bib, 22) = 12 @ 12 rolls, per case ---. 1 20 imit. Mapie Flavor 1 in. Butter ----__-- 4d vu Holiday, 1 Ib. ---------- 11 S - 18 cartons, per case__ 2 15 Orange, No. 14, 2x. Si0 SOO 4d vv Wilson & Co.’s Brands Oleo Certified: 2.2222 NG 11 Special Roll =... _-__- 13 MATCHES Diamond, 144 hox -- 4 75 Searchlight, 144 box_. 4 75 Ohio Red Label, 144 bx 4 75 Ohio Blue Tp, 144 box 4 75 Ohio Blue Tip, 720-1c 3 80 *ReRilable, 144 ~------ *Federal, 144 ~-------- Safety Matches Red Top, 5 grofi case 4 75 Semdac, 12 pt. cans 3 00 Semdac, 12 qt. cans 5 00 PICKLES Medium Sour 5 gallon, 400 count .- + 75 Sweet Small 5 Gallon, 500 -------- 7 25 Dil) Pickles Gal, 40 to Tin, doz. -. 8 15 82 oz. Glass Picked-. 2 26 32 oz. Glass Thrown -- 1 95 12 cartons, per case-. 1 46 SALERATUS Arm and Hammer -- 3 75 SAL SODA ‘;canulated, 60 Ibs. cs. 1 35 Granulated, 18-2% Ib. packages —.. 1 10 COD FISH Middies __.............._., 20 — % |b. Pure _-_. 19% doz 1 40 Wood boxes, Pure -. 29 Whole Cod -_----..-- 11% 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Ron Ami Cake. 18s _.1 62% Brillo ---------------- 85 Climaline, 4 doz. ---- 3 80 Granama, 100, 5c ---- 3 sv Grandma, 24 Large oe no Snowboy, 12 Large -- 2 55 Orange, No. 5, 1 doz. 4 74 Maple and Cane Kanuck, per gal. ---. 1 60 Kanuck, 5 gal. can _. 6 ou Maple Michigan, per gal. -_ 2 /& Welchs, per gal. ---. 3 ca COOKING OIL Mazola Pints, 2 doz. ~--------- 5 75 Quarts, 1 doz. _____--. 25 Half Gallons, 1 doz.-- 11 05 Gallons, % doz. ---- 10 60 an WRAPPING PAPER Fibre, Manila, white _. 05 No. L Fiiee ............., U6% Butehiers DF 06% Mra 06% Myatt Stripe 0.) U9 YEAST CAKE Masic. 3 da ........ Sunlight, $ doz. —..... 2 70 Sunlight, 1% doz. --.. 1 35 Yeast Foam, 3 doz. .. 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 8 Red Star, per doz. -_.. 20 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins Association Business Office, 907 Trans- portation Bldg., Detroit. Why Extra Charge Is Made For Single Pairs. Vickeryville, Jan. 12—I am enclos- ing invoice of Hamilton-Brown Shoe (Co., to show you what their conduct is. You will notice a charge of 50 cents a pair or $2 on the four pairs of shoes extra above the wholesale price. Now, how is a little retailer going to remain in business where almost the retailer’s entire profit is absorbed. They say you must make an order of a dozen pairs or more. If a retailer has all the sizes except one that he needs, could he afford to buy a dozen pairs to get one size at regular price? The truth is this is done to favor big businesses and chains. If the retailers would only be honest with one another when such conduct is brought to their notice they would refuse to buy their products and let them depend on chains if they want to sell the chain trade. They would soon see where they are at. Of course, a big store will think this is O, K., because it gives them an advantage over the little fel- low, but, if they only knew it, the day is not far distant when they too, will feel the lash. They will be discrim- inated aganst even more so. I am sending you this invoice so you can see for yourself how little business is hit. F, G. DeHart. A copy of the above letter was sent to the Hamilton-Brown Shoe Co. with a request for an explanation. The re- ply was as follows: St. Louis, Jan. 12— Your very courteous letter of Jan. 8 is deserving our reply and we are happy to explain our postion regarding the handling of single pair orders. Primarily our business is with mer- chants qualified to buy their require- ments from our line. Such merchants, whether large or small, are not asked to pay any extra fee for shipment or single pair lots of shoes. On the other hand, we have cases where merchants, both large and small, use the shoe houses as a convenience for their per- sonal use or the use of their family and thereby get for themselves wholesale prices. A great many times the man who orders these single pair lots does not carry shoes and the legitimate shoe dealer in his location is deprived of the opportunity to sell this particu- lar party. A great many times such merchants make it known to the shoe dealer that purchases are made by them in this way which brings about a feeling of resentment toward our house by our legitimate customer in those particular parts. Sometimes in- dividuals find their way on our mailing lists and because of their willingness to permit shipment of these single pair items on a C, O. D. basis, no check of their credit responsibility is made and it is not determined whether or not they are actually merchants, Some time ago we felt that it was just to explain to those who have been buy- ing only single pair lots of shoes that a tax of 50 cents would be added to the shoe and this, of course, discouraged the legitimate merchant who was only using some particular shoe wholesaler for a convenience from continuing that practice. Before the procedure is taken, however, our salesman in that section is circularized to determine whether or not the party who has been buying nothing but single pair items can be developed into a satts- factory volume account. When the salesman reports this cannot be done, then the practice which has recently been put in force of adding a 50 cent charge to such single pair shipments 1s put in operation. for years to come. MICHIGAN TRADESMAN It is expensive to handle shipment of single pair items. It breaks up our run of sizes without any profit on the transaction. When we definitely know we are being used for the sole purpose of a convenience we feel that we are protecting ourselves, as well as our legitimate shoe merchants, in dis- couraging such customers. The plan is not worked out on the basis of large or small merchant. There is no tax made against the small merchant which would not be put against the merchant able to buy in a substantial amount— who refuses to buy our line in any other way than a single pair way. Our plan was put in effect to discourage what has developed into a vicious trade abuse and for the protection of our regular account. Any merchant who is willing to buy in volume lots, and whose credit will be approved, will not suffer from the tax. The individual about whom you write bought one item from us on March 27, 1930—$7.99; then items on June 18, 1930-—$5113; June 28, 1930— $4.59: Aug. 11, 1931—$4.53; and then four single pairs of shoes, in different sizes, under date of December 31, 1931. We felt that sufficient opportunity had been given this individual to develop into an account buying our shoes in volume and since this was not done we can come to no other conclusion than we were being used as a convenience, and wholesale prices was the objective. We will appreciate hearing from you again, after you have studied our problem, with your frank opinion whether our procedure is entirely fair. J. BE, Christie, Credit Mgr. Hamilton-Brown Shoe Co. ———_++>—__ America Needs a Sense of Proportion. Let us not get the horrible feeling that this depression will continue from now on and that it is caused by ex- ternal financial indiscretions which will put a damper on American business A sense of propor- tion is a good thing for everyone to have. If money has been lent well but not wisely in all parts of the world, let us really see whether the amount is so staggering as the billion count indicates. After all, business goes on, shoes are worn, people do live and continue to consume. Here’s the true picture of the situation as it affects the American business: The wealth of the American people in physical things remains substan- tially unchanged from what it was in 1929, may even have increased some- what. We have added to our housing and ‘to our public services. We have made extensive additions to transpor- tation plant in the way of pipe lines for natural gas and gasoline. On the other hand, we have allowed existing pos- sessions to run down by neglect of proper upkeep and we have also dimin- ished our inventory of goods in stock. We are unable yet to evaluate such credits and debits, but a reasonable conjecture is that they may be more or less offsetting. If we should lose all of our foreign investments we should write off only 3 or 4 per cent. of our total wealth. Likewise our total foreign trade is only a small proportion of our domes- tic. Our imports and exports run normally about three billion dollars a year each way, but our National in- come which is mainly expended at home aggregates about eighty-four billion. If we did not do any foreign business we should still have an enormous internal turnover, Calm consideration of these condi- tions should dispel the fear that if there should be a complete collapse of Europe the ruin would extend to the United States and reduce us to a state of barbarism. How could ‘that be, with our wealth of food, fuel, clothing and shelter? It is, however, such fear that has produced the paralysis of credit from which we are suffering. Our gold constitutes only about 1 per cent of our National wealth. Our currency, which rests partly on gold and partly on the credit of our Gov- ernment, which stands unimpaired, is scarcely more than 2 per cent. Any attempt to liquidate all of our wealth into either gold or currency is an im- possibility. Likewise is any attempt to liquidate the whole of our normal internal indebtedness. The matter of the short term Ger- man debts is not fundamental to American business. Nor is the whole subject of reparations and National debts. The chances are that the com- mercial debts will be settled sooner or later and after all it is the bankers’ business to lend money. The appre- hension in respect to our gold position, absurd in its development at a time when we were being blamed for hav- ing too much gold, has disappeared. Our own foolish hoarding of currency is waning. What we need to do is to attend to our own affairs and we pray that Congress will so direct itself, heeding the advice of the President, which is sound and sober and unsen- sational. The first step toward the re- habilitation of American business is the revival of confidence in ourselves. —Boot an dShoe Recorder. —_—_—_2»+»___ Traditions Modernized. This is the time for ideas. Thinking men in the field of merchan- dising are beginning to feel that some traditions are so shop-worn that they need to be thrown away. New policies and practices need test and _ trial. Arthur W. McKay, of Sacramento, Cal., asks for National opinion, as fol- lows: If we were to change sales periods from the customary July and January affairs, and hold them the first of March and September, we would not alone be able to sell the leftovers down a lot closer, but would also be in a position to command a better price for the shoes in these two months be- cause they would be more desirable to the customer at the start of the sea- son than at the end of it. new January 20, 1932 Let me make this a little clearer. Suppose we would take all of our suedes and the dark colored kids and blacks and instead of selling them in January we hold them until next Sep- tember. We could then keep right on selling them at regular prices during January and February because the customer would buy them with con- fidence that they would not be reduced this season. This gives us two extra months to sell these shoes at a regular profit, and you know what that word means to the shoe business right now. Then the ‘first of March we come out with a sale of the light colored kids, whites, and tan and white and black and whites of last year. This gives us another two months (July and August) to sell our summer stuff at regular profit. True, the customer might raise the point that she was buying last year’s shoes on these semi-annual sales, but with the exception of a few wild pat- terns last year’s styles are not usually off to the extent that they are not run in and sized up with this year’s pat- terns. This plan may or may not be a new angle. Have other retailers put it into practice? —_2>>—_—_ A Business Man’s Philosophy. Some people can preach; others can practice, I was having lunch with a noted advocate of the golden rule in indus- try. His philosophy is that workers respond to decent treatment and that the employer who treats his men as he would like to be treated rarely en- counters any labor trouble. He is not an employer, but he advises other em- ployers. The waiter asked this man an in- telligent question about his order. Did he want orange juice or a raw orange? “Can’t you read?” the man snarled. “It says orange and that’s what I want.” When the lunch had been served the man beckoned to the waiter and asked him why he thad no rolls. “Did you order rolls?” asked the waiter, reaching for the bill, “Whether I ordered them or not, I want them, so go and get them,” ex- claimed the man, He hadn’t ordered rolls, and he knew it. We didn’t discuss fabor relations that day. William Feather. ositive protection profitable investment ‘1 the policy of the Wy MICHIGAN 24 SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY Mutual B ullding Lansing, Michigan January 20, 1932 OUT AROUND. (Continued from page 9) from the branch Mission on Burton street in Galewood. A summary of Mr, Trotter’s activities for the year is as follows: Meals served downtown “Mission, 17,077. Meals served at branch Mission 1,580. Garments distributed, 14,980. Boosting ‘the busted, $3,574.33. Meetings held, 2,902. People reached, 269,051. Conversions, 1,478. Disbursements, $24,804.76. Balance on hand $741.22, I hope every one who can possibly see his way clear to help in this emergency will do all he can. The donor has every assurance that every penny will go to needy persons and be properly accounted for. The average man dislikes to do many things he can do, such as push- ing a lawnmower, cultivating a little garden, putting in a pane of glass and washing ‘his automobile. The average woman dislikes to sew, cook, sweep and do a small washing, even when competent to do them. And possibly it is true that many men and women who might, but do not, do these use- ful things, would have better health and more independence if they did them.. There are other things men and women dislike almost as much as the household and family necessities mentioned. They dislike insolent and slovenly servants, and the waste; and they dislike the outrageous charges for small services done by people who are willing to do them only if paid four times what they are worth. Wealth, the ability to pay any price demanded by help, no longer means independence. It may mean freedom from domestic work by servile depend- ence on detested profiteers. But is leisure at such a cost of self-respect worth the price? Is it not secured by an abandonment of principle? How quickly and completely would the present rulers of many homes—the servants—learn to respect their em- ployers if men and women of moderate means began doing things for them- selves in their domestic establishments. It was an old-time printer who thought he could improve on Shakes- peare and, at the same time, modern- ize him. So he transformed “sweet are the uses of adversity” by substi- tuting the word “advertising” for the last one in the quotation. Some such thought appears to have been behind a movement, launched at ‘the begin- ning of last week, for organizing what is called a “Sell Now League.’ Iits promoter is manager of a magazine with advertising space to sell, which sufficiently explains his interest in the matter. ‘He has succeeded in having a “number of manufacturers come for- ward boldly and say ‘they are willing to sell their products now—in fact, all of them are only too eager to do so. But this same thing is true of every manufacturer, commission merchant, selling agent, wholesaler and retailer not only now, but always. It is only by selling that they can get along. So that, on the face of things, the MICHIGAN TRADESMAN new movement seems somewhat su- perfluous. But, under existing condi- tions, it appears at the same time childish and pathetic. It is childish because of the credulity shown in the efficacy of a slogan or incantation to cause prosperity or better itimes, and pathetic in the helplessness displayed in trying to solve grave problems by the iteration of a phrase. It is like asking the creditors of a bankrupt to solace themselves by singing “let us be joyful,” instead of going system- atically at work to collect and apply the assets. All that can be accomp- lished by the movement is to empha- size before the public that trade in general is not satisfactory, and it is hard to see how this will help things. Not so very long ago, there was an- other “movement.” This had for its emblem the exhortation to “buy now,” and it was addressed to the general public. The latter seemed to need urging. After a long period, during which the consumer was exploited to the utmost, he suddenly awoke from delirium and called a halt on buying. Then things began to happen. A bunch of speculators in almost every line of industry, who had been trading and forcing up prices on borrowed capital, were forced to the wall while prices tumbled almost over night. But overestimated ‘industries also suffered. Many were forced to shut down or work on reduced time schedules. Operatives were thrown out of em- ployment and the cutting down of wages came as a sequel, For a while, many of those selling direct to the public grudged taking the losses which were inevitable on stock bought at high levels, and this only served to confirm consumers in their de- termination not to buy. When con- cessions came, the public mind was pretty well made up that thrift was a pretty good thing. From extrava- gance and over-liberality the tendency had swung around to something like penuriousness, and this has been fairly well maintained up to the pres- ent, either from choice or necessity. What buying there is at present is of articles ‘that are really needed and at figures low enough to appeal to the economical, And trade has to ac- commodate itself to the new condi- tions, which will change only gradual- ly as new reserves are built up and prices in general get into the same ratios, one to another, that they used to be an. E. A. Stowe. —__~++ >—__ Cutlery Prices Cut 10 Per Cent. Cutlery manufacturers opening their spring lines of carving sets, kitchen knives and stainless steel knife and fork sets this week quoted prices aver- aging 10 per cent. under Fall levels. The reductions apply to better, medium and low price merchandise. Extreme low end goods, made especially for sales purposes, were not affected. On the better carving sets, the reductions run as high as 15 per cent. in some instances, Reductions on pen and jack knives average around 10 per cent., but only a few of the manufac- turers have issued quotations on this class of merchandise. Just coasting is costly. Chinaware Buyers Active at Show. Orders placed by buyers in the open- ing days of the chinaware trade show in progress at Pittsburgh last week exceeded the volume in the correspond- ing period last year. Although prices were held to fall levels, buyers accept- ed the quotations and there has been less price pressure than was expected. The featured shades, including ivory, canary and cream, were well received, it was said. Improved styling in din- nerware sets, where square shapes are employed for plates, platters, vegetable dishes and other pieces, attracted atten- tion. Sets retailing from $9 to $12 were purchased in large quantities. —_+~++—___ Poor Response To Spring Shirts. Spring shirt lines, recently opened to the trade, have attracted little re- sponse and only a few small orders have been placed, with volume pur- chasing not expected for another month. Although the leading branded lines have re-affirmed their fall quota- tions, most of the unbranded houses have made reductions, averaging about 10 per cent., particularly on solid col- ored goods. Neat stripes are expected to receive wider acceptance during the coming season, with more favor shown to the tab collar styles. $1.55 retail range will be accorded greater empha- sis, it was thought, with the $1.35 bracket also coming in for favor. 2+. >___ Some Gain in Millinery Orders. Orders for spring millinery are be- ginning to gain in volume and the ex- pectation in the trade is that an earlier buying peak may develop in this mer- chandise than in the case of ready-to- wear. The fact that Easter will arrive early this year is likely to be more of a factor in millinery than in apparel or some other accessories. Although no trend to a specific style such as that which marked the Eugenie vogue for fall has yet developed, there is general confidence that straws are headed for a very active season. Novelty braids of many types are being featured. A continued call for fabric hats for im- immediate selling is reported. ———_2>+>___ Cantons Lead in Silk Buying. Purchasing is almost solely confined to immediate requirements and has tended to center on goods from 75 cents to $1.25 per yard, with chief in- terest shown in Cantons. The trend is still toward black, navy and the dark shades, but with the advance of the season a swing to brighter colors looms. In some quarters the view was expressed that the current favor for Cantons will be largely transferred to flat crepes of a pebbly surface, be- cause of the smaller shrinkage in the latter goods when the sports or other type of garment is washed by the con- sumer, ———_> ++ ——- Martha Washington Vogue To Fore. A few specialty shops are already featuring fashions taking their inspira- tion from the coming bicentennial celebration of the birth of George Washington, and the Martha Wash- ington modes in modernized versions are receiving an increasing degree of attention in both dresses and acces- sories. Further impetus will be given 23 the trend with the showing of a num- ber of these styles at the spring show of the Garment Retailers of America, to be held next Monday night. While recognizing the novelty appeal of the Colonial period styles, the view was expressed in some quarters that their volume sale will depend largely on how effectively they are adapted. a One new bottle vending machine is a refrigerator in the shape of a large bottle. The customer drops a coin, has. his choice of three cool drinks, GREENE SALES CO. SPECIAL SALES CONDUCTORS Reduction — Money-raising or Quitting Business Sales. 142 N. Mechanic St. Phone 9519 JACKSON, MICHIGAN Sand Lime Brick Nothing as Durabie Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set In capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, per inch. Payment with order is required, as amounts are too small to open accounts. FOR SALE—CHEAP. Death causing sale. Notion store in good town. Ad- dress No. 491, c/o Michigan Tradesman. Ae 491 __ Foor Sale—Store equipment. 6 x 8 Mc- Cray cooler; eight-foot refrigerator counter: ammonia ice machine; electric coffee mill; electric sausage machine; cash register; adding machine; rotospeed duplicator, oil tanks; floor cases; counter case, etc. Write for complete descriptive list, or call and see me. Max Valentine, Millington, Mich. 492 FOR RENT—Excellent location for dry goods or gent’s furnishings store in town of 1,000. Center of town. Nearest com- petition twenty miles. Address No. 489, e/o Michigan Tradesman. 489 ill pay cash for any stock of mer- chandise, none too large or too smail. Write, phone, or wire. L. LEVINSOHN, Saginaw, Mich. REPRESENTATIVE RETAILERS. Myron N. Henry, the Well-Known Lowell Druggist. Myron N. Henry was born at Grat- tan Center in 1873. He pioneered South Dakota with his parents, Mr. and Mrs. Chas. Henry, from 1880 to 1889, being the first white family to settle in Henry township, Brown county, South Dakota, then eighty-five miles from the nearest railroad. They lived in a prairie shanty, 10 x 12, and he walked four and one-half miles to attend the first school established in Brown county. He saw the first train run on the Chicago, Milwaukee & St. Paul to Aberdeen. He went to school winters and worked on his father’s 1,200 acre farm until 1889, returning to Greenville, Mich., to attend the high school there. He served an appren- ticeship as pharmacists with J. H. Pas- sage and then went to Lowell, working several years for D. G. Look. He graduated from the pharmacy depart- ment of the Ohio Northern University at Ada, in 1901 and engaged in the grocery, meat and produce business with Charles McCarty under the firm nam eof McCarty & Henry. In 1905 he established Henry’s Drug Store, which has been successful from the start. He is serving his eleventh year on the Lowell Village Council, the past four years as President. He has served the Lowell Board of Trade as Presi- dent, Treasurer, and Director ten years. Mr. Henry was instrumental in or- ganizing the Taxpayers Protective League early in 1931 and has been ac- tive in the prosecution of the work undertaken and carried forward by the organization. Myron N. Henry. Mr. Henry is a member of the Kent County Unemployment Relief Com- mittee, which has already secured em- ployment for 1447 men. Under an ar- rangement with the contractors on all public works, the contractor selects 25 per cent. of his force and accepts the recommendations of the Committee for the remaining 75 per cent. Mr. Henry has long been regarded as an available candidate for member- ship of the Michigan Board of Phar- macy and last week he was appointed to that position by Governor Brucker. Mr. Henry married Miss Bessie Mc- MICHIGAN TRADESMAN Carty in 1900 and has one daughter and two sons. Alice, the oldest child, is 30 years old and is a kindergarten teacher in Grand Rapids. Gerald, 27 years old, is studying law in Detroit. Myron, 23 years old, has completed a pharmacy course at Big Rapids, and is now behind the counter of his father’s store in Lowell. Mr. Henry is a member of the Mich- igan State Pharmaceutical Association and the National Association of Retail Druggists. He belongs to the Masons up to and including the Chapter, the Odd Fellows, Woodmen and Moose. Mr. Henry is a stalwart Republican, loyal citizen, prosperous business man, Christian gentleman, possessing the re- spect and friendship of all who know him. What more can any man ask? Thirty-eight Washtenaw Druggists Form County Association. Washtenaw county druggists rep- resenting thirty-eight firms organized a county druggists’ association at a banquet and meeting held last Thurs- day evening in Masonic temple, Ann Arbor. The new association will foster a closer relationship among the drug- gists of the county, present a united front in support of ‘State and National drug legislation benefiting pharmacy as a whole, and give to the public the protection by drug stores, to which they are entitled by the State law. Paul E. Gibson, secretary of ‘Calkins- Fletcher Drug Co. and manager of one of the firm’s stores, was elected, presi- dent, and Maynard Richardson, of the Haig pharmacy, at Ypsilanti, was chosen vice-president. ‘The secretary and treasurer elected is Oscar Haarer secretary of Eberbach & Son here. These officers will serve as an execu- tive group to formulate further organ- ization plans and diraft the by-laws. Many phases of drug legislation were discussed in addresses at the or- ganization meeting. Jack Webster, of Detroit, past president of the National Association of Retail Druggists, spoke on National Jegislation pending before (Congress, and E. R. Trunk, of the McKesson-Ferrand-Williams Co., De- troit, discussed organizations. of drug- gists and their effectiveness. The entire ‘State Board of Pharmacy, with the exception of the new mem- ber appointed Thursday, attended the —ese so _—_ Ann Arbor meeting and spoke briefly. These included Clare Allen, of Wyan- dotte, president of the board, Duncan Weaver, of Fennville, Howard Hurd, of Flint, and Earl E. Durham, of Corunna. Enforcement of the drug laws of the State and other phases of the drug store business were discussed by G. M. Benedict, director of pharmacy in Michigan. Prof. iC. C. Glover and Prof. Charles Stocking of the Uni- versity college of pharmacy were pres- ent, and representatives of Kalamazoo, Flint and Detroit druggists also at- tended. A half hour of motion pictures pre- sented through the courtesy of Parke- Davis & Co., wholesale drug firm of Detroit, and showing the process of manufacturing of serums and anti- toxins, concluded the program. The various steps in manufacturing these medicines from the start until they are ready for the physician was shown in the pictures. Sixty druggists from thirty-eight firms in the county attended. Two stores each in Dexter, Chelsea, Man- chester, Saline and Milan were repre- sented, and seven in Ypsilanti. The rmainder were Ann Arbor firms. Mer- chandise donated by wholesale firms throughout the country was distribut- ed to the druggists attending. ——_-e2- > Gabby Gleanings From Grand Rapids. The Hazeltine & Perkins Drug Co., which has maintained a branch jobbing house at Manistee for the past ten years, has closed its doors there and removed the stock to its Grand Rapids establishment. The trustee’s final report on Deeb Balish, doing business as Balish Manu- facturing Co., manufacturer of furni- ture, has been approved and an order made for payment of expenses of ad- ministration by the bankruptcy court. No objections were made to the dis- charge of the bankrupt and the course was referred to district court. David M. Hoogerhyde, who covered his territory for Paul Steketee & Sons, wholesale dry goods, for the past forty years, having sold over three million dollars worth of goods in that period of time, has severed his connection with that house owing to its going out of the wholesale business. He wishes to thank the trade for their loyalty and continued patronage over the entire period of his activity and especially the grandsons of former patrons who are now his customers. He wanted to ex- tend his thanks through the Trades- man because he knew every one of his customers would see it, having always been a booster for the Tradesman, as well as for his house. He always in- sisted upon his customers being sub- scribers to the Tradesman. ——__>-2 > Set Fall Lamp Show Dates. Announcement of a Fall lamp trade show to be held Aug. 29 to Sept. 2 was made at the conclusion of the Spring exhibiton which was in progress last week at the Hotel New Yorker, New York City. More than eight hundred buyers from all parts of the East and South attended the Spring event, ac- cording to officials. (Most of the ac- tivity was reported in the last two days, when stores purchased large quantities of table lamps for future delivery. Floor lamps were neglected, it was said. —__>-> > ___ Notion Trade Has Active Week. ‘Demand for notions of all types, es- pecially those used as apparel acces- sories, is good this week. Sales, both in dollar and unit volume, exceed those of the corresponding period fast year. In dress accessory lines, ornamental buttons of crystal, ocean pearl and metal are selling freely. Buckles for use as dress ornaments also are want- ed. Buyers for jobbing houses andi de- partment stores are supplying most of the current business. Representatives from other retail establishments are due in the market next month, ——_~. > > ____ A padiocked opinion isn’t the key to growth, January 20, 1932 Liquid Assets. My ‘bank is called Sunshine Exchange Established God knows when, Investments have much freer range Than coupons clipped: by men. Its scattered bonds are good as gold - With common interest rate But never bought nor. ever sold And bear no payment date, It furnishes a needy list To each depositor ‘ Which shows how. one can best assist And be a comforter, There’re many groping in the dark And if you run a line Then like a flash your little spark Will carry bright sunshine. This current coin is not the kind Issued by any mint But never is it hard to find If once you get a glint The darkest spot in this old earth Wherever it may be Quickly will have a greater worth Than legal currency. This bank invests in real sunshine No frozen assets there Surpluses prompt that heart o’ thine To send them every where No league of nations’ guarantee Nor flag which flaunts its might Can give this world tranquility. Like liquid pure sunlight. Charles A. Heath. 2». Detroit—The United Manufacturing Co., 2235 West Hancock avenue, has been organized to manufacture and sell articles made of metal, fabric and of wood with a capital stock of $20,- 000, $15,800 being subscribed and paid in. se o__—_ Allegan—The trustee’s final report has been approved and an order made for the payment of expenses of admin- istration as far as funds on hand would permit, in the bankruptcy of Harry O. Nelson, doing business as the Nel- son Furniture Co. ———__+ 2+ ___. Bay City—The World’s Star Knit- ting Co., pioneer in Bay City’s textile industry, has merged with the Malloch Knitting Mills, Grand Rapids, where the business will be conducted under the style of the World’s Star-Malloch Mills, beginning March 1. —_+2.>—__ Grand Rapids—The Michigan Che- nille & Felt Specialty Co. 9 Oakes street, has been organized to manu- facture and deal in chenille and felt with a capital stock of $1,100 preferred and 5,000 shares at $10 a share, $1,100 being subscribed and paid in. —__+>~> > Bay City—Operation of the Monitor township plant of the Columbia Sugar Co. last year meant nearly $1,000,000 to farmers of this section of the State, it was announced by C. O. Tompkins, manager. The third and last payment, $225,000, has been mailed out a week early. —_+->__—__ Dundee—A development company was formed here for the purpose of operating the Old Grist Mill, motive power for which is derived from the River Raisin. There is a large con- crete dam across the stream which recently was repaired. The mill was constructed seventy years ago but op- erations had long been discontinued. It was declared a fire hazard several months ago and at one time was listed as the property of the Dundee Light and Power Co. Charles Newton, a real estate dealer of Ypsilanti, is said to be the present owner. —_+++>_—_- Just coasting as costly. ere — - Rademaker-Dooge Grocer Co. Distributors Fremont Sweet Peas Miss Michigan Ex Stand Cut Wax Beans Miss Michigan Ex Stand Cut Green Beans Miss Michigan Sweet Peas Miss Michigan Early June Peas Above all packed by Fremont Canning Co. ou have no idea aste—COMPARE—Hekman’s with other Graha Peas ... Corn... String Beans ... Lima Beans ... Spinach . . . Succo- tash . . . Red Kidney Beans ... Tomatoes... Tomato Juice ... Pork and Beans... Beets... Carrots ... Sauer Kraut ..» Pumpkin... Cher- ries... Apple Sauce... Raspberries .. . Straw- berries. W. R. ROACH & CO. General Offices Grand Rapids, Mich. how much better—tastier—Grahams can be untt ou Japan Tea The superior drinking quali- ty and rich fragrance of our Teas comes only through careful selection of first pick- ing grown in Japan. Bulk teas packed in tin cans which preserves the strength and flavor. Our package teas are packed in lead or aluminum foil which retains everything that tea should have even to the air of Japan. Package Tea Bulk Tea Easter Chop Peerless P.B. & Co. No. 101 Banquet Target Togo Royal Satsuma Emblem Tea Pot Quaker L&CNo. 18 Tea Pot CAOL’O LEE & CADY Mutual Building The Michigan’s largest Mutual Fire Insurance Company and Michigan's largest Mutual Insurance Agency, occupying the first two floors and basement of this (their own) building. Employing over one hundred and twenty-five people. Five telephone trunk lines are available for quick service to assureds. The Company MICHIGAN MILLERS MUTUAL FIRE INSURANCE. COMPANY (Organized 1881) The Agency | THE MILL MUTUALS AGENCY (Organized 1921) Affiliated Home Company MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY (Organized 1912) Insurance in all its Branches We Give You Service We Save You Money No Risk Too Small No Risk Too Large Phone — Lansing 20741 We have a man in your Territory Lansing, Michigan sie Ee a