Sa Es om

Sa “

 

  
   
  

oa
SEE SS Iy HI TEMES 5 OTE

 
      
 

 
  

  

MED LEE Figo Gs : STH IIN eo LIENS & RAEN RY EARS PUT
hmmage ya, Ss 4p Q aaa NF ( Wo \ ACY
Wp ee Nae Re lO EVE ee SNS
Oe OW aR eee IIe WoT AA
NR RG CGR EE 5S SES, SS », KRleegl Ru he 9 a) oP) WA We ds
PCG A a a FORENC NESS) NY I a PNR
SZ (GS A kee SNORE NATO WL S Tinea Mize SING

   

TRADESMAN COMPANY, PUBLISHERS

y

STNG RS ORAS
Forty-ninth Year

SSPUBLISHED WEEKLY 4 (@ SUG
CoPUBLISHED WEEKLY (GA CES

 

A a a

—~ FS
>)

h <p RS) Ln
SSL MY SSS POOR

ae i

 

GRAND RAPIDS, WEDNESDAY, JANUARY 27, 1932

   
  

») ’ ST. | 8 83 3 <
SRS Oe

Number 2523

  
  

 

 

 

 

DR CLT PSS)

GRUMBLETOWN

Away out here, in Grumbletown,

All things are turning upside down.
The grass is blue, the sky is green,

A cloud or storm is never seen.

The stars shine brightest just at noon.
There is no new or wane of moon.

Figs grow on vines and grapes on trees,
We hive our horses and drive our bees;
The birds eat hay, the cows all sing;
There are four right angles to every ring;
The islands here by land are bound,

And in the sea all lakes are found;

When tired workmen seek their rest

The sun is rising in the West.

The rich are working in the street,

The beggars at the club house meet,
The poor pass by with careworn brow,
For they have all the money now.

Old men do reverence to youth,

And politicians tell the truth.

All things have changed around about,
Crisscross, contrary, inside out,

Topsy turvy, upside down,

To please the people of Grumbletown.

 

CLI MSS

ROO L2

CLIGISS

GAOL OK

CIOL7O

 

 

 

 

 

 

 

 
  

]
|

 
  
    

i

|
i

ee a HNN
rm ee

|

 
 
 

Cr
GQ MrenBiutl

The Supreme Achievement in Cracker Baking

 

 

 

Rademaker-Dooge Grocer Co.
Distributors
Fremont Sweet Peas
Miss Michigan Ex Stand Cut Wax Beans
Miss Michigan Ex Stand Cut Green Beans
Miss Michigan Sweet Peas
Miss Michigan Early June Peas

Above all packed by Fremont Canning Co.

 

 

 

Are the canned foods you feature grown

   
 

and packed
in your home

state?
W. R. Roach & Co., mS, if eV aD
; ee pee le
Grand Rapids, main- <3 7

tain seven modern
Michigan factories
for the canning of

products grown by

Michigan farmers.

Nhe brand HA ua |

 

 

 

A complete line of canned vegetables and fruits;

Coffee

The delightful aroma
of the breakfast cup of
coffee is an inspiration
for the day.

Better coffee increases
this effect.

~ Quality - Price - Satis-
fied Consumers are all
embodied in our popu-
lar brands.

Imperial
Morton House
Quaker
Majestic
Table King
Nedrow
Boston Breakfast Blend
Breakfast Cup
Princess

CIOL’?

LEE & CADY

 

 

   

 

 

oe eee

 

  

 

 

Forty-ninth Year

 

Number 2523

 

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES areas follows: $3 per year,
if paid strictly m advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of -urrent issues, 10 cents; issues a
month or more old, 15 cents; issues a yeat or more
ald, 25 cents; issues five years or more old 50 cents,

Entered September 23, 1883,at the Postoftice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

THE BEAUTIFYING OF FARMS

Pays Money Value As Well As Real
Value.*

This is a mighty big subject. If our
farms were beautiful, children would
like to stay on them; city people would
be glad to visit them; their owners
would show with pride and satisfaction
the good crops, the good livestock, the
good buildings, and, above all, the
beautiful trees, shrubs, flowers, out-
looks and surroundings. If our farms
were beautiful, they would be worth at
least twice what they are now in real
value. ‘By real value I] mean in their
ability to give comfort and pleasure to
their owners. I believe also that their
money value would be proportionately
increased, JI will explain this later.

Why is the country a more attrac-
tive place than the city for a home?
There is more room in the country.
From a farmer’s house one should be
able to see the sky, the clouds, an ap-
proaching storm, the lightning, a rain-
bow, sunrises and sunsets with their
gorgeous colors, the stars at night, and
all the charming effects of moonlight.
These things. are seldom seen to per-
fection in a city. Plants of all kinds
have room, good soil and good air in
the country in which they can develop
to perfection, while in the city they
are often cramped for room and suffer
from lack of food and water and from
a vitiated atmosphere.

Then, in the country, there is free
dom resulting from a certain feeling of
seclusion, of real ownership, and a
lack of too close neighbors. Let us in
our minds visit an ideal farm. We ap-
proach it along a highway which Na-

 

*This paper was written by Ossian
Simonds to be read at a meeting of Mas-
ter Farmers which was scheduled to be
held at the farm of Roy Munson last sum-
mer. On account of the serious illness
of Mr. Munson, the meeting was not held
and the paper was not presented. In the
meantime Mr. Simonds has passed away,
but through the kindly offices of Charles
W. Garfield the family has consented to
its publication in the Tradesman. The
treatment of the subject is so original
and comprehensive that it is hoped every
reader of the Tradesman will give it
careful perusal.

ture has planted. No approach could
be hhandsomer. At the sides of the
road grow oaks. in variety, elms, haw-
thorns, redbuds, Juneberries, dog-
woods, thazels, elderberries, golden-
rods, asters and other plants too num-
erous to mention. Through these on
one or both sides, as occasion de-
mands, runs a footpath where pedes-
trians may walk Indian file without
danger from passing automobiles. The
roadside trees and other plants [ have
mentioned, whether planted by Nature
or man, are arranged, not in rows, but
in an irregular manner which is far
more interesting, Sometimes the trees
arch over the roadway and those pass-
ing have the pleasure of riding through
a tunnel of foliage. Again there will
be a gap of several hundred feet on
one side or the other where even
those riding in a swiftly moving auto-
mobile may enjoy a view over an ex-
tensive country,

As we near the entrance, the build-
ings are not at first in evidence. It is
not necessary that we should be wel-
comed ‘by barns, cows, pigs and
chickens. With advantage in appear-
ance and often in utility, these can
give way to the house, which should be
the first ‘building reached. Where
should the house be placed? Prefer-
ably, so far as appearance goes, where
it will command the most pleasing
outlook, receive the summer breezes
and perhaps have some natural tree
growth near at hand: for every farm
should have some woods even though
no more than an acre. ‘Convenience
should also affect the location of the
house. Sometimes a place near the
highway will be the most favorable,
but not always. With our fast mov-
ing vehicles of all kinds any point
within the farm is quickly reached and
a central place when all points are con-
sidered may be best. Such a location
shortens the distance to pastures or to
cultivated fields. It gives quickness
and a certain amount of privacy.

Should the house face the highway
or be square with the points of the
compass? Some feel that it should;
but such a feeling is, I think, due to
prejudice or to one’s bringing up, just
as being a Baptist or a Catholic, a
Republican or a Democrat, a mathe-
matician, writer or scientist may be
due to one’s bringing up.

The house we are visiting is a little
distance from the public thoroughfare
and faces Southwest, although the
highway runs East and West. The
farm is usually approached from the
East and the farm drive at the en-
trance curves gently in that direction.
A loop from this drive reaches the
Northeast side of the house where the
entrance door is located. A hall leads
from the entrance vestibule to the
Southwest: side of the house, where the
living porch is located. At the left
or Southeast side of this hall the

kitchen and dining room are placed so
that the morning sun floods each with
the dining room and the living room
which is at the left of the hall, and
from the living porch already men-
tioned. The prevailing Southwest
ibreeze also reaches these rooms as
well as the bedrooms in the second
story. Large elm trees near the South
and West angles of the house give a
light and a certain degree of warmth.
Each of these rooms also commands,
in the direction of the sunrise, an ex-
cellent view of the farm. The best
views, however, are to the Southwest
over a wide stretch of country with a
glistening stream in the distance and
rising hills beyond. These views are
seen from the Southwest windows of
delightful shade like huge umbrellas,
while obstructing no outlook.  Inci-
dentally, the house has fireplaces,
water under pressure and electricity,
with all the comforts that they give.
A yard for drying clothes—a service
yard in fact—is East or Southeast
from the kitchen, this yard being
screened by a thick high growth of
lilacs from the North and Northeast.

The barns and other farm buildings
are located directly South of the house
at a little distance, but not too far, and
are reached by a continuation of the
entrance drive. The barn shelters the
larger animals and some of the crops
as well as all the tools. There is a
milk house supplied with hot and cold
water—electricity supplying both theat
and cold. There is also a chicken
house and perhaps some other build-
ings, all of which are grouped har-
moniously together.

3etween the house and the barn,
that is, South of the elm tree near the
South corner of the house, there is an
irregular bit of woods margined on
the West with fruit trees and bushes
placed against the forest growth.
These will be seen from the house.
Directly West of the house or per-
haps a little Southwest there is an-
other bit of woods and here again are
fruit trees. Perhaps a little out from
this diminutive forest are a few old
apple trees, and to my mind there are
few objects more beautiful than a
rugged, perhaps somewhat gnarled,
aged apple tree. It is attractive if
seen in flowering time in May or when
full of fruit in autumn or with bare
branches in winter. North of the
house there is a large group of ever-
greens, their branches reaching to the
ground on the outside, but inside the
group the branching commences at a
high elevation and the ground is cov-
ered with needles,

Close to the house and fitting the
arrangement of windows there are
shrubs, some high, some low, some
merely a ground covering. If one
walks about the grounds near the
house and looks out over the farm he
will see single trees of large size or

perhaps groups of two or three here
and there near ‘field boundaries. These
give shade for the animals in hot
weather,
About the
nature, where the space is not needed
for outlook, for sunshine, for play or
for garden, an

buildings of whatever

embellishment of
foliage will be found furnished by
trees, shrubs or vines, and, frequently,
there will be
violets,

flowers—iris, peonies,
asters or goldenrods—snug-
gled at the base of such foliage.

Near the Northwest corner of the
farm there is a high ridge of light soil,
formerly a bare sand dune, from which
the strong winds once blew clouds of
dust: Now it is covered with forest—
largely pines—and has become a thing
of beauty as well as of some utility.

I have said that every farm should
have some woods. Perhaps this was
because [ love the woods, they are so
full of beauty, of mystery, of chances
to make discoveries. In them one
looks for new plants, new flowers, new
birds or bird nests or new effects of
foliage. In them there is always a
chance of gaining information or of
finding some object of interest. A
hard fisted farmer, a fruit farmer, who
had only forty acres of land was about
to cut the only acre of forest on his
farm. It was original forest. I per-
suaded him to leave it. Years after-
ward when his children had grown to
young manhood and womanhood they
told me this acre had given them more
pleasure than any other acre on the
farm. They loved its wild flowers,
and the trees as they grew old or were
thinned furnished fuel or perhaps a
wagon tongue or whiffletrees or a
beetle. [ imagine half the farms have
a steep hillside, a barren patch of land,
a water or marsh margin, or a sharp
angle in a field that might with
economy and other advantages be
turned into woods. In doing so con-
sideration should always be given to
the best views. By “woods” I mean
a comparatively thick growth of for-
est trees, the undergrowth and young
trees being allowed to remain. The
leaves are also allowed to stay where
they fall to preserve moisture and en-
rich the land. Such an area generally
takes care of itself after it is estab-
lished. If there is no suitable area,
such as J have described, why not take
a strip of land ten, fifteen or twenty
feet wide next to the highway fence.
This, well planted with seeds or seed-
lings that would make a forest, to-
gether with the adjoining roadside
growth, would form quite a respectable
strip of woods which would not only
beautify the farm but furnish food for
birds and delightful places for them
to live and build their nests. Orni-
thologists tell us that without birds
we could have neither agriculture nor

(Continued on page 23)

 

 

 

 

2

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

Keego Harbor, Jan. 22—My attor-
ney thas been successful in having the
case of Boerner, Fry & Co. and Cedar
Rapids Finance Co. against me dis-
missed, for which I am thankful. I
am also very thankful to you for the
many helps you have given me. But
for you I would have been afraid to do
anything but pay. You may use en-
closed letter in any way you wish. I
have copies of same and it will not be
mecessary for you to return them,

Sarah J. Perry.

Pontiac, Jan. 12—Miss Sarah J.
Perry has requested that I write to
you relative to the outcome of her suit
with the Boerner, Fry & Co., or,
rather, the Cedar Rapids Finance &
Thrift Co.

This case has been in the courts for
some time and finally was set for trial
on Dec. 22, 1931, at which time { en-
tered my formal plea and somewhat
altered the plea originally entered in
the case, J am enclosing a copy of my
plea in that case, that you may see
what it was all about.

After the entry of my plea plaintiff's
attorney claimed to have been taken
somewhat by surprise and requested
an adjournment until Jan. 5, 1932, at
which time he again adjourned it until
to-day for trial,

In order to give some comprehen-
sive idea to what extent my plea might
have availed, had the suit come to a
point where I would have had to set
about the proof of my defense, I will
go into each more fully later.

Of course, you know that the plain-
tiff was entering his proof by deposi-
tion and in doing so he failed to es-
tablish one material point, which hap-
pened to ‘be the crux of my case,

\Before I go into the point of the de-
fense J will set up what is necessary
for the plaintiff to prove in order to
establish a prima facia case:

1. The identity of the payee; 2. The
amount of the notes; 3. Place of pay-
ment; 4. Date due; 5, That they are
bona fide purchasers for value and
without notice of informaties; 6. By
whom signed and the genuineness of
the signature.

After he had read his depositions
into the record, he then called Miss
Perry under the statute and offered
the depositions in evidence. To this I
entered formal objection in that he had
not established his notes nor the genu-
ineness of the signature of Miss Perry,
which she denied under oath on such
examination,

Since the could not establish the
genuineness of her signature by such
examination, and having no proof on
this point, and he having then rested
his case, I made a motion for a judg-
ment of no cause of action. To this
the judge assented and such motion
was granted.

Now to take up the plea:

1. Forgery. The claim in our case
was that Miss Perry had not at any
time signed any notes and had only
signed a blank piece of paper, which
she believed was an authorization to
place goods on her shelves on consign-
ment, and that said notes were a forg-
ery, which was quite apparent from the
signatures on the notes.

2. Fraud in esse contractus—fraud
in the essence of the contract. In
other words, she was fraudulently mis-
led in the procurement of the contract,
that the contract was fraudulent, that
her signature, if any, was procured by
fraud, and fraud in general.

2. Non-delivery. That she did not
make or deliver any instrument which
purported to be notes.and, therefore,
she could not make any valid delivery
of any note or notes.

 

MICHIGAN TRADESMAN

4. 'Material alteration. ‘That is, the
notes, which she is purported to have
signed, were not in the form that she
signed; in that she signed a blank piece
of paper and not notes or anything at
the time of her signature purported to
be notes or anything in the form
recognizable as notes.

Payee was a foreign corporation
doing ‘business contrary to Sections
10118 et. seq. C. 1929, which made the
notes unenforceable in the hands of
anyone.

6. Same as No. 5 except that the
claim was that the notes were void.

I am citing a number of Michigan
cases bearing on both sides, more or
less—those in bold type are important.
Those marked (a) are adverse to our
claim:

46/224, 186/453, 156/25, 187/196 (a),
220/249, 224/423 (a), 163/399, 143/679,
239/593. (227 U. iS. 218, Vol. 57 L. Ed.
486, Sub. 3), 247/317, 228/458, 117/48,
150/580, 158/321, 165/604, 190/699,
196/552, Sec. 10118, 10119, 10120, 10121
and 10122, Vol 2 C. ‘L. 1929,

7. ‘That the contract was cancelled
for the fraud of the agent of Boerner,
Fry & Co., the next day after the giv-
ing of the contract.

8. Incompleteness of the contract.

9. Repetition of No. 1, denying the
execution of any notes,

Those of most importance in this
case were Nos. 1 and 2, which, if
proven, are perfect defenses. As to
the remainder of them, they bear main-
ly upon the influence on the court and
for protection in the event of new or
discovered evidence upon the trial. Of
course, the defense of foreign corpora-
tion, if good at all, must prove that
they were doing business in this State
contrary to the statute, but they are
exempt from the action of the statute
if they are engaged in interstate com-
merce,

It is possible to put in such pleas, as
above set forth, under the practice in
justice courts, but, of course, not in
the circuit court, all of them being in-
consistent under the general issue,
which was (first set up.

I am advising however, in such cases
as these, that persons thus prosecuted
by crooked plaintiffs employ a practic-
ing attorney, as these matters require
an expert knowledge of the practice in
the courts and also of the negotiable
instruments law. As it was, Miss Perry
would have probably lost the case had
she not had quite a _ considerable
amount of luck; in that, if the plaintiffs
had offered the notes in evidence or
declared on them on the return day of
the summons, it would have compelled
Miss Perry to file an affidavit of denial
of execution within ten days of the of-
fering of the same in evidence or of
declaring upon. ‘This her attorney
did not do, but I am confident if he
had, Miss Perry’s agent would not
have had sufficient knowledge of the
practice to ‘file such affidavit. If such
denial affidavit is not filed, the defend-
ant cannot deny the execution of the
same thereafter, Along with this there
are many other incidents of the same
nature which would have possibly lost
the case for ther.

I trust the information herein set
forth is as adequate and complete as
desired. Erwin O. Slater.

Plea of General Issue.

Now comes the defendant in the
above entitled cause and demands a
trial of the cause set forth in the plain-
tiff’s declaration.

The defendant claims the following
defenses in addition to the above plea:
Forgery.

Fraud in esse contractus.
Non-delivery of said instruments,
‘Material alteration,

. ‘That the payee on said notes so
claimed to be due and payable and
valid by the plaintiff herein is a for-
eign corporation and has violated the
statutes of the State of Michigan and
therein and thereby rendered said
notes unenforceable,

wR

6. That the plaintiff herein and
Boerner, Fry & Co., are foreign cor-
porations which have failed to comply
with the statutes of this (State relative
to foreign corporations, being sections
10118 et, seq. compiled laws 1929, for
State of Michigan and subject to the
penalties thereof.

7. ‘That the contract was cancelled
for fraud. :

8. ‘That the contract was incom-
plete and is still not completed on the
part of the payee of said notes.

9. That the defendant denies the
existence of any valid notes against
herself, and denies the execution
thereof, Slater & Fortino,

Attorneys for Defendant.

 

We are very glad to note the de-
cisive disposition of what promised to
be a very disagreeable situation. Miss
Perry is entitled to much credit for
ber determination not to submit to ex-
tortion and to defeat the crooks who
forged her name to documents which
she evidently never saw. We wish all
our readers would ‘be equally defiant
when confronted by so desperate a
s tuation,

 

Michigan merchants are again being
offered an opportunity to purchase
medicated salt along the same lines
which has made the business so dis-

reputable in the past. In the first
place, the salt is no good. In the
second place, it does not sell. In the

third place, any orders given are fre-
quently “stuffed”. In the fourth place,
the salesman usually insists on the
signing of trade acceptances, which no
merchant should do under any circum-
stances. In the fifth place, the pirates
who are now in the field have no re-
sponsibility, not being rated by the
mercantile agencies.

 

Presque Isle county officers have
taken Samuel Gutterman, 32, and
Albert Foreman, 44, to Roger City to
face a charge of swindling farmers out
of $25,000 worth of Corporate Trust
Co. bonds. County Prosecutor Fred
P. Hemple, of Rogers City, said the
men told the bond holders their se-
curities had) been called in and that
bonds of a new issue would be sent
them. He said the men gave receipts
to which the names of bond dealers
were forged.

—_+~++___
Asking a Little Too Much.

The following note was delivered to
a school mistress recently:

“Dear Mum: I am sorry that Johnny
won’t be able to come to school to-day.
He has gone with his father to act as
timekeeper. The sum you gave Johnny
last night was: ‘If the embankment js
144 miles in length, how long will it
take a man to walk that distance 26%
times, his average rate of progress be-
ing 334 miles per hour? Johnny ain’t
a man yet, so as dad’s the only man in
this house he had to go.

“They started at 4.0’clock this morn-
ing, and dad said he’d finish the sum
in one day if he could manage it,
though it would mean hard going. Dear
Mum, next time you want any infor-
maton, please make it ‘woman;’ then |
can do the sum and dad can go to his
work,”

—_22s__

You'll soon know the ablest man in
the party. He’s the one slick enough
to get the delegates,

 

January 27, 1939

DETROIT DOINGS.

 

Late Business News From Michigan’s
Mertopolis.

Final arrangements for what is
promised to be one of the best market
and exposition plans yet evolved by
the Women’s Apparel Club of Mich-
igan have been completed and the
opening displays of women’s, misses’
and children’s wear will be made in
Grand Rapids on Feb. 7, 8 and 9,
where one entire floor has been re-
served at the Hotel Pantlind. On the
week following a similar market and
exposition will be held in Detroit on
Feb, 14, 15 and 16. The Hotel Statler
has been selected for this event and,
according to the president, Milton
Aronheim, will be the only place used in,
Detroit for displaying their lines, which
will number upward of 200, represent-
ing prominent manufacturers of wom-
en’s and children’s wear in all parts
of the country. Sid Styer, well-known
to the department store trade in Mich-
igan is in charge of display reservations
and reports the signing up of many
firms not represented in former similar
affairs held by the club. Mr. Styer
represents a Chicago manufacturer and
importer of leather goods and jewelry
novelties.

The sale of the Geo. F. Minto & Co.
wholesale stock of men’s furnishing
goods to Crowley, Milner & Co., of
this city, marks the passing of one of
Detroit’s most reliable and respected
firms. George F. Minto, during the
years he was engaged in the whole-
sale trade, inspired and maintained the
confidence of retailers with whom he
came in contact, an asset that will,
undoubtedly prove of future value, as
it is understood he will engage in the
same type of business and will open
a brokerage office in this city.

The appointment of William (“Bill”,
to his friends) J. Chittenden as resi-
dent manager of the Book-Cadillac
has met with the wholehearted ap-
proval of the rank and file of the trav-
eling fraternity. It is the concensus
of opinion that as an outstanding hotel
man he has few if any equals in the
Central West. Which includes ex-
perience, ability and personality.

Percy C. Palmer, well-known to the
Michigan dry goods trade of a decade
ago has been confined to his home
in Highland Park for the past few
weeks with a severe illness. At last
reports he is convalescing and expects
to resume his duties as manager and
treasurer of the Hotel-Palmer in Wind-
sor. Mr. Palmer, represented Burnham,
Stoepel & Co., at that time carrying
a complete line of dry goods, and made
his headquarters in the Western part
of the State. Later he became a de-
partment manager for the same house.
When Windsor decided to get out of
the village class and don the long
trousers of the city, Palmer was quick
to perceive the possaibility of the suc-
cessful future of a modern hotel oper-
ated along popular lines for the tourist
and commercial travelers trade and the
result of this dream is now a reality
in the huge twelve-story hotel with an
established international reputation as

 

|

ease

 

en nea ak dieatmematerna a eaniage ree

 

e

January 27, 1932

one of Canada’s most popular hotels,
patronized alike by Americans and

Canadians.

Louis Simon, president of the Whole-
saler Apparel Dealers of Detroit, has
announced the completion of final de-
tails of the market week and style show
to be held in Detroit during the week
of Feb. 14 to 20. All merchandise dis-
plays, he says, will be made in the
individual stock and show rooms and
the style show will be held at the
Hotel Book Cadillac on Monday eve-
ning Feb, 15. All displays made in the
style show will be on live models.
The market week will be for the special
presentation of advance spring and
summer style decrees and will include
women’s, misses’, children’s and in-
fants wear and kindred lines.

Ellis M. Thal, local ‘branch manager
of the Dictaphone Sales Corp., has in
a measure dispelled the idea that De-
troit is the banner depression city of
America, when the announcement was
issucd recently that the annual trophy
for sales volume leadership was award-
ed to his office. Mr. Thal has been
local branch manager for the past ten
years and at one time represented the
company in Grand Rapids. The 1931
trophy was won in competition with
branch managers in twenty-five cities.
Ellis is a son of Jacob Thal, formerly
of Saginaw and at one time one of the
best known dry goods salesman in
Northern Michigan a territory he
ocvered for quarter of a century. The
office: of the company are located at
211 Park avenue.

An involuntary petition in bankrupt-
cy has been filed in U. S. District
Court here against Joseph and Harold
J. Rothman, individually and as co-
partners, doing business as Rothman
Furniture Co., by Bryant, Lincoln,
Miller & Bevan, attorneys, represent-
ing August Tausske & Co.. $100; A.
D. Garrell & Co., $87; Kroehler Mfg.
Co., $547.

An involuntary bankruptcy petition
was filed here on Saturday against
Michigan Store Fixture Co., by John
McNeill Burns and Bryant, Lincoln &
Bevan, representing Kleise Mfg. Co.,
IAc., $331; Behr Manning orp., $187;
Poindexter Furniture and Carpet Co.,
$178,

Involuntary bankruptcy proceedings
were filed in the U. S. District Court
here against Louis Buchberg, retail
dry goods and men’s furnishings, 3942
Fenkell avenue, by Irwin I. Cohn, at-
torney, representing Acme Paper Co..
$15: Phillips Jones Corp., $52; A. Kro-
like & Co., $4,872.

John W. Harris, the new manager
of the Briggs Hotel, has installed con-
cole radios in all rooms in the hotel
and is making no charge to transient
guests for this additional service.

As an interesting commentary on
the mysterious relationships of seem-
ingly unrelated circumstances, the
stream of smoke pouring from the
motor.car factory chimneys in Detroit
is thinner these days, all because a
group of men are meeting in Wash-
ington. Men stand ready to unbank
the gigantic furnaces, to fire them to
the point of real activity, but their
arms are tied until word comes from
the National capital, where the ques-

 

MIi{CHIGAN TRADESMAN

tion of whether or not there shall be a
5 per cent. sales tax on motor vehicles
is being threshed out.

If the decision is for the imposition
of the tax, the stream of smoke will
continue to be thin, one is informed
by those who direct the activities of
motor-car factories. If it is for a more
thinly distributed tax, with other com-
modities sharing a part of the burden,
the volume of smoke will increase. If
no tax at all is decreed, then the auto-
mobile industry will be set to go. From
all quarters one gathers the impression
that it is the hand of Congress that
rests upon the switch which controls
te motor car production lines. Detroit
waits impatiently for the hand to
move.

Among engineers there is no doubt
as to which of the ten technical ses-
sions of the annual meeting of the
Society of Automotive Engineers this
week will prove of the greatest interest.
To a man they are certain it will be
the chassis session on Tuesday night,
when Sir Dennistoun Burney of Lon-
don describes and demonstrates his
“tear-drop” automobile body in which
the engine of the car is placed at the
rear. This design has been the sub-
ject of deep interest among American
engineers for the past year and its
most authoritative proponent is going
to tell the practical story of it when
Sir Dennistoun speaks.

To select the next most interesting
session of the meeting is a more dif-
ficult task. Perhaps it is impossible,
for there is much interest in all of
them. Many predict that it will be
the exhibition and discussion of the
co-operative fuel research committee’s
famous test engine. This power plant
is the one designed to test the anti-
knock characteristics of gasolines; to
test them with uniformity and in such
a way that the public will have a cer-
tain guide to the characteristics of the
fuels it buys.

The National Automobile Show op-
ening in Chicago next Saturday is ex-
pected to be a reptition of the New
York display in its revelation of a deep
public interest in the 1932 model cars.
Sales executives are confident that it,
too, will be a buying show. There
will be fewer surprise models at the
coming display than in the past, for the
industry this year had sufficient time
to prepare all of its new lines for
exhibition in New York.

Reo, Cord and Nash, the three cars
which will be offered in new guise in
time for the spring buying rush, will
not be ready for the Chicago show.
Advance word of these new products,
however, is convincing every one that
they will represent something radical-
ly new and different.

3ecause the Chicago show invari-
ably is a magnet that attracts dealers
from so many sections of the country,
factory executives are looking forward
to an opportunity to get a line on the
local situations confronting retailers.
This sidelight on the prospect near
ahead usually is registered quickly in
Chicago and its effect upon production
programs is immediate and pro-
nounced,

 

 

 

 

The Key
to your Estate
Problem

 

Maybe you think this no problem at all! But if
you are inclined to direct your family's finan-
cial well-being in coming years as you do
now — then you do have a real problem to

which we can supply a real key.

The key is an estate plan of which Trust Funds
are the keynote. Trust Funds for your wife's
benefit. Trust Funds for the children's educa-
tion. Trust Funds for your charities.

And for every Trust a Trustee who can be
depended upon to act in your stead as you
direct.

Give us an outline of your plans, and we will be
glad to tell you in detail how we can serve you.

THE MICHIGAN TRUST co.

GRAND RAPIDS

FIRST TRUST COMPANY ‘IN MICHIGAN

 

 

 

 

 

 

 

4
MOVEMENTS OF MERCHANTS.

Battle Creek—Peter Isaacson, for-
mer manager of the new Eddy Hotel,
‘has taken a lease on the house and
will operate it.

Lake Odessa—At the annual meet-
ing of the Lake Odessa State Savings
Bank Howard Lawrence, of Ionia,
was named president.

Detroit — The Consumers’ Steel
Products Corporation, 1325 Vermont
avenue, has increased its capital stock
from $10,000 to $50,000.

Detroit—Food Distributors’, .Inc.,
11900 East Jefferson avenue, has been
organized with a capital stock of $20,-
000, $4,000 being subscribed aiid paid
in.

Detroit—The Mack Furnace & Boil-
er Co., 5288 West Chicago boulevard,
has been organized with a capital stock
of $10,000, $1,000 being subscribed and
paid in.

Holland—Con DePree has purchas-
ed the interest of H. W. Wilson in the
Moégel Drug Store, 35. West Eighth

treet and will continue the busive:s
as the sole over. ;

Hart—The meat market under the
name of Kirschner & Fay has been
dissolved. Fay has bought out Kirsch-
ner and will run the market under the
name of Fay’s market.

Detroit—Red Arrow Foods, Inc.,
3309 Humboldt avenue, has been or-
ganized to manufacture and distribute
foods with a capital stock of $10,000,
all subscribed and paid in.

Yale—Charles J. Rounds, 69, hard-
ware dealer, died recently at his home
in this city. For thirty-nine years he
had lived in Yale, having originally
come from Harrington, Ont.

Marquette—The Marquette Roofing
& Sheet Metal Co., which lost its plant
by fire recently, has purchased new
equipment and re-engaged in business
in the Trotochaud building, 139 Baraga
avenue.

Armada—The Torrey & Plaumann
Drug Co. has been dissolved and A. E.
Torrey, senior member of the company
will continue the business at the same
location under the style of the Torrey
Pharmacy.

Durand—The Durand Hardware &
Furniture Co. has merged its business
into a stock company under the same
style with a capital stock of $25,000,
of which $12,000 has been subscribed
and paid in.

Adrian—Henry T. White has pur-
chased the Powers Hotel from Mr.
and Mrs. Robert Powers and will
operate it along the same lines as the
former owners have conducted it for
the past three years.

Saginaw—Saul Goldstein, 72 years
of age, died at his home, 805 South
Michigan avenue, Jan. 22, following a
brief illness.
. a clothing store on the West Side for

the past thirty-eight years.

' Detroit—G. R. Burns & Son, Inc.,
215 West Grand River avenue, has
been organized to deal in footwear for
men, women and children with a cap-
ital stock of 25,000 shares at $1 a share,
$5,000 being subscribed and paid in.

Plymouth—The Perfection Sprinkler
Co. has beem organized to manufacture
and sell sprinklers, lawn and golf

nape natin

Mr. Goldstein conducted —

perience OTR en AOE ta rus

MICHIGAN TRADESMAN

equipment, with a capital stock of
10,000 shares at $1 a share, $10,000
being subscribed and $1,300 paid in.

Detroit—The Semmes Corporation,
418 Book building, has been organized
to manufacture and compound chemi-
cals and medicines with a capital stock
of 100,000 shares at $1 a share, $100,-
000 being subscribed and $10,000 paid
in.

Three- Oaks—Seymour Fradenburg,

“of New Carlisle, Ind., has assumed the

management of the Richard Wiersma
comcciione.. and ice cream store and
will. serve meals in addition to the
business: He‘ will be assisted by his
wife.

Detroit—Max Reizen has merged his
furniture and hardware business into
a stock company under the style of the
Reizen Hardware & Furniture Co.,
Inc., 1833 East Davison avenue, with
a capital stock of $5.000, all subscribed
and paid in.

Battle Creek—Wendell E. Doty and
Harry M. Babcock, formerly associated
with the Sanitarium Equipment Co.
and organizers of the Battle Creek
Equipment Co., have moved their new
business into rooms at 48 North
Washington avenue.

Detroit—A. Siegel, deaier
iron, metal and rubber, has merged the
business into a stock company under
the style of the Siegel Iron & Metal
Co., Inc., 9800 Cresiey street, with a
capital stock of $5,900, $3,000 being
subscribed and paid in.

Kalamazoo—The Grace Corset Co.
is now operating full force and has
approximately $500,000 worth of orders
in prospect for the coming year, ac-
cording to Arthur G. Walton, general
manager and secretary, in his annual
report to the stockholders.

Memphis—Charles Robson, manager
of the Memphis Drug Co., and A. E.
Torrey, of Armada, have acquired the
interest of H. A. Plaumann in the
Memphis Drug Co. and will continue
the business at the same location and
under the same management.

Pontiac—Michael M. Haddad, con-
fectioner here since 1904, has removed
to 18 South Saginaw street, where he
will conduct the Haddad Sweet Shep
which is modernly equipped for both
grill and booth — service and will
specialize in home made candies.

Dearborn—James E. Malady, asso-
ciated with Georeg Benninghouse in
the Schaefer Drug Co., Ford and
Schaefer roads, has purchased the in-
terest of his partner and will continue
the business at the same location un-
der the style of the J. E. Malady
Drug Co.

Muskegon — Mrs. Iva Thorne nas
leased the Alhambra apartment bulid-
ing, and. has opened it as a hotel under
the name Hotel Alhambra. The build-
ing is owned by Charles A. Witt. Mrs.
Thorne has purchased: new furniture
for the fifty rooms and for the dining
room and cafe.

Mt. Clemens—R. E. & R. O. Mur-
phy, wholesale dealers in motor oils,
gasoline and batteries, have merged
the business into a stock company
under the style of the Vurphy Bros.
Oil Co., Mary street at Cass avenue,
with a capital stock of $36,360, all sub-
scribed and paid in.

in scrap

SP ase eran a aaron aes

Detroit—An involuntary petition in
bankruptcy has been filed in U. S. Dis-
trict Court here against Alex Stein,
retail dry goods and furnishings, 2214
East Davison street, by McLeod, Fixel
& Fixel, attorneys, representing a Kro-
lik & Co., $1,628; Yolles Gilbert & Co.,
405; Braun Knitwear Co., $156.

Detroit—The Colocto Co., 4203 Wa-
verly avenue, has been organized to
manufacture and sell toilet prepara-
tions with a capital stock of 2.000
shares no par value preferred at $2.50
a share and 4,000 shares of common
no par value at $.50 a share, $8,700
being subscribed and $5,500 paid in.

Blissfield — Charles A. Newcomb,
proprietor of a grocery store and meat
market, also bracnh stores, has sold
a half interest in the business to Ray
Wilbur, for the past eight years man-
ager of a chain grocery store here.
Mr. Wilbur will, devote his attention
to the management of the grocery de-
partment.

Battle Creek — Announcement is
made that the W. K. Kellogg interests
have acquired all land between Kel-
logg Inn and Washington avenue, on
Champion street, adding 87,000 square
feet to the present property of 31,200
square feet. Admittedly this move is
in anticipation of an expansion pro-
gram, but Mr. Kellogg’s representa-
tives are unable to announce his plans.
He is now at his ranch in California.

Battle Creek—The Chamber of Com-
merce has received a letter from Con-
gressman Joseph L. Hooper enclosing
a letter from John D. Cutter, director
of supplies for the Veterans Admin-
istration, Washington, D. C.. in which
he states that the proposed canteen
at the Veterans Bureau hospital at
Camp Custer will not be established.

The canteen would have taken thou- —

sands of dollars of business from lo-
cal merchants. '

Lapeer — George W. McDonald,
funeral director and furniture dealer,
was named president of the Lapeer
Chamber of Commerce for 1932 at a
meeting of the club Board of Directors.
P. D. DesJardins, local druggist, was
named first vice-president and H. A.
Tuttle, grocer, was named second. vice-
president. Mr. McDonald succeeds Dr.
E. E. Congdon, Mr. DesJardins suc-
ceeds J. F. Yaeger, while Mr, Tuttle
succeeds himself.

Ewen—The E. J. Humphrey busi-
ness block was recently destroyed by
fire and several adjoining buildings
were damaged by the flames. The
loss is estimated at $40,000. The
building was the largest and most
substantial in the business section of
the community and was erected twelve
years ago. It housed the Croup de-
partment store and six offices, includ-
ing township and school districts,
whose records were destroyed.

Muskegon—In the case of Eli Nimz,
individually and doing business as the
Vogue Fashion Shoppe, 211 Western
street, the trustee’s final report and
account has been approved and order
made for the payment of expenses of
administration and preferred claims,
and a first and final dividend to cred-
itors of 15.69 per cent. No objections
were made to discharge of the case,
which will be wound up and returned

 

January 27, 1932

to District Court at Grand Rapids in
the near future.

Detroit—In the case of Louis K,
Ohl, Inc., trading as the Ames Co.,
women’s wear, current report of trus-
tee, Union Guardian Trust Co.. shows
balance on deposit of $36,635 and states
that estate is not now ready for clos-
ing, as litigation is still pending in the
U. S. Circuit Court of Appeals regard-
ing certain claims to which trustee has
filed objection. First dividend of 20
per cent. in this case was paid on
Sept. 17. 1930, and no dividends have
been paid since that time.

Bay City—All merchandise and per-
sonal property of the Hanson~Ward
Veneer Co. may be sold at private
sales, according to a ruling by Circuit
Judge Samuel G. Houghton. The sale,
however, is subject to the confirmation
of the court. William J. Bauer, ap-
pointed permanent receiver of the
Hanson-Ward Co. and Radio Master
Corporation, told the court that the
appraisal of the Hanson-Ward Co.
was in excess of the amount a private
sale would bring. Due to this fact
Judge Houghton specified that the
sale must be confirmed by the court
and stockholders, creditors and any
bidders were to be notified of the sale
date.

Lansing—Stockholders. of Redman
Brothers, held their annual meeting
and elected nine directors, as follows:
Gottlieb Reutter, Charles Foster, Joe
Ruess, A. J. Hanks, Harold Redman,
Nelson Shoemaker, Ralph Crego, John
Affeldt, jr., and John Beeman. Direc-
tors will meet later to elect officers.
The co-operative plan, incorporated
with Redman Brothers, was adopted
by forty-two grocers and food dealers
two years ago. At the time plan was
adopted a warehouse was established
in Lansing on Borden court. First
year resulted in a loss for the ware-
house. The past twelve months, how-
ever, have revealed what organization
can do. The warehouse not only paid
expenses, but increased its stock and
made a small profit.

 

Manufacturing Matters.

Bay City—The Monitor Sugar Co..
Euclid road, has been incorporated
with a capital stock of $350,000, all
subscribed and paid in.

Detroit— The Mueth Iron Works,
1938 Franklin street, has been incor-
porated with a capital stock of 5,000
shares at $1 a share, $1,000 being sub-
scribed and paid in.

Detroit — —The Precision Spring
Corporation, 5900 Federal avenue, has
been incorporated with a capital stock
of $125,000, $105,000 being subscribed
and $104,800 paid: in.

Detroit—Snowbaby Products, Inc..
141 East Woodbridge street, has been
organized to manufacture and dis-
tribute food products and other com-
modities, with a capital stock of $25,-
000, $1,010 being subscribed and paid
in

Lapeer—The Peninsula Box Co. has
been obliged to move to larger quat-
ters and is now located in the former
Lapeer Trailer Co. factory. The com-
pany manufactures boxes for automo-
bile companies. It removed here from
Holly a year ago,

 

 

1g
as
ck
od

 

 

naman renee

ee oeee

January 27, 1932

MICHIGAN TRADESMAN

 

Essential Features of the Grocery
Staples.

Sugar — Local jobbers hold cane
granulated at 4.70c and beet granulated
at 4.50c.

‘Tea—The market in this country is
strongly influenced by the financial
condition in England, which in a sense
is a primary tea market. English
sterling has advanced during the week
and this has strengthened prices to
some extent. Prices of entire list re-
main about unchanged since the last
report. The demand is better.

Coffee—The market for spot Rio and
Santoc coffee, green and in a large
way, remains just where it was a week
ago, although future prices have
fluctuated more or less, more up than
down in fact, although the fractional
movement was small. There is a plan
on now in Brazil to destroy 400,000,-
000 coffee trees, which has been the
main strengthening element in the
market during the week. The demand
has also been very fair. Milds show
one advance of about 4c per pound
since the last report. The consump-
tive demand for coffee is about as
usual.

Syrup and Molasses—Demand for
sugar syrup is a slow affair, although
some business is doing every day.
Prices are unchanged. As to corn
syrup, the demand is somewhat better
and the price situation thealthy. Mo-
lasses is moderately active without
change in price.

Beans and Peas—There have been
some slight spurts of firmness in dried
beans since the last report and one of
them concerned pea beans, but it dis-
appeared very shortly and pea beans
are dull and weak again. California
limas have also been off during the
week, White kidneys are about the
only item showing any strength at all.
Generally speaking, dried beans and
dried peas are dull and easy.

Salt Fish—-On account of the con-
tinued warm and unseasonable weath-
er, mackerel and other salt fish have
eased off during the week. Buying
has also been interfered with. How-
ever, Lent comes early this year and
there is some sign of a pre4Lenten de-
mand. Most lines are in strong
statistical position.

Cheese—Cheese is in very moderate
demand, but stocks are not large, and
therefore the market rules steady.

Dried Fruits—The directors of the
California raisin pool authorized an of-
fering of 6,000 tons of Thompsons and
1,000 tons of Sultanas, at the price of
$88.85 per ton, last Thursday. This is
an advance of %c per pound over the
last offering to commercial packers
some few weeks ago. So that buyers
who covered their requirements on the
lower price basis may now sit back
and congratulate themselves, while
those who did not may look forward
to the possibility of another advance
in prices when this latest offering is
exhausted. After that the pool may
be content to sell out the remainder of
its holdings without raising prices.
This, however, is problematical. Job-
bers’ and packers’ agents report a very
good business in raisins in advance of
the latest price boost. The trade has
apparently come to realize that noth-
ing can be gained by delaying their

purchases of raisins ‘but higher prices
at which to purchase them, Other
fruits are moving in a routine way,
with the tendency of all hands to shift
the burden of inventories. There has
been some slight gain in enquiry and
buying of California prunes, but not
enough as yet to put any real stiffness
into the market. Prunes have been
dragging with prices so low all season
that all hands from growers up are
dissatisfied. Reports from California
recently said that apricots and apples
were a little easier.

Canned Foods in General—The can-
ned foods market is showing a health-
ier undertone. There has been a
marked improvement in buying during
the past week, even with the National
conventions so close at hand. The
best trade opinion is that after the con-
ventions, when many important prob-
lems will. have been discussed, large
and small distributors will be in the
market for almost the general line of
items, and particularly those in good
statistical position.

Canned Fruits—The recent advance
in Hawaiian pineapple has been a great
help to the cling peach stabilization
plan. The moderate advance of 10c on
No. 214 tins may be taken as a warn-
ing to buyers to cover now, for the
new price is in effect only until
March 1, and after that there is the
possibility of another rise in prices,

Canned Vegetables—The market is
showing the improvement predicted
for it after the turn of the year. Stocks
in the hands of canners are moderate
and such items as tomatoes, peas and
string beans can be cleaned up easily
before the new packs, if confidence is
given its play and there is a sane
amount of co-operation among pack-
ers and buyers. Already this is in evi-
dence, for buyers are taking up their
requirements in encouraging fashion.
While there are as yet no long range
commitments, this increased buying
has given a stronger undertone to the
market and it may be expected to in-
crease in size as stocks in /irst hands
grow lower.

Canned Fish—Salmon is getting
ready for the usual Lenten business,
although no change has occurred so
far. . Whether the new salmon com-
bine is going to be able to hold prices
up remains to be seen.

Nuts—Shelled nuts are moving out
in a routine way. Domestic almonds
and pecans are showing signs of price
strength, with advances reported by
prominent shellers. Stocks are in mod-
erate supply. Manufacturers and other
large users are covering only their im-
mediate requirements, however, and
the market lacks the confidence neces-
sary to ‘boost sales in a large way. Im-
ported almonds are holding steady and
they are in light supply. ‘Walnuts are
steady and filberts moving in light
volume. The unshelled nut market is
seasonally dull, but consumption has
been very satisfactory.

Rice—The rice market is a little
more active here, but domestic move-
ment on the whole has been somewhat
below seasonal expectations. Prices at
the mills show no change, while rough
stocks are still offered at somewhat
easier prices. Export demand has
shown some improvement of late and

may add considerably to the strength
cf Blue Rose. Prolifics are in light
supply and should be well maintained
at about present levels.

o~r >

Review of the Produce Market.
Apples—Current prices are as fol-
lows:

Baldwins, 214 in., A grade -__-_- $ .85
Bananas, 234 in, iA grade _-.___ 90
Delicious, 234 in, A grade ______ 1.50
Dekeious, 24 im. € grade _-___- do

a8

4, in., A grade 1.00

Greenings, R. I., 2¥
Bakers. 9 in... 125

Greenings, 'R, I

sh

Grimes ‘Golden, 2%4 in, A grade-_ .75
Hubbardstons, 2% in., A grade -_ .85
Jonathans, 214 in., A grade _... 1,25
Kines. 2% m. A grade ._...__- 1.00
Kings, 3 in., Bakers, A grade ____ 1.50
McIntosh, 2% in. A grade -_-.__ 125
Sores. 3 in. Baking = 1.50
Spies 254 m., A erade i... 1.50
Spies 244 in, © grade... 85
Talman Sweets, 2% in., A grade .85
Waeners, 214 in., A grade ______ 1.00
‘Cooking Apples 50

Washington box apples are sold on the
following basis:

Extra faney Delicious .._____._.__ $2.75
Haney Deliciqus 256
Kxtea faney Romes .......___ 2.35
Raney Romies 0000002 aS

Bananas—5@5%c per lb.

Butter—The market is still weak
and about 1%c lower than a week ago.
Jobbers hold 1 lb. plain wrapped prints
at 22%4c and 65 lb. tubs at 21'%4c for
extras.

Cabbage—$2.25 per 100 Ibs. for
home grown; $3.25 per crate for new
from Texas.

Carrots—60c per bu.

Cauliflower—$1.75 for box contain-
ing 6@9.

Celery—30@50c according to size.

Celery 'Cabbage—75c per doz.

Chestnuts—l18c per lb. for New
York stock.

Cocoanuts—90c per doz. or $3.50 per
bag.

Cranberries—Late Howes, $2.50 per
box,

Cucumbers—lIllinois hot house, $2.25
per doz,

Dried Beans—Michigan jobbers pay
as follows for hand picked at shipping
station:

C. H. Pea from elevator _..______$2.00
Pea from farmer ....... 2). 1.70
Light Red Kidney from farmer__ 2.00
Dark Red Kidney from farmer__ 3.15

Eggs—The market is approaching
the time of greatest production and
consequently is not any more than
steady at the present writing, Early
in the week the demand cleaned up the
receipts of ‘fine fresh eggs and present-
ed a firm appearance, but later this
moderated to some extent as receipts
increased. The demand is poor. At
the present writing the situation is
quiet and steady. Jobbers are paying
14c for strictly fresh hen’s eggs. They
are selling their supplies:

Presi: hentiery e@es .2.-0 19¢
Flennery wiite 2.000 16c
Bresh Gong _) ¥7e
Mee candied Storage _--... 4c
™ Candied sterace 12c
™ cheeks giorage 2 llc

Grape Fruit — Florida commands

$2.50@3 per box; bulk $2.50@2.75 per
100.

Grapes—Calif. Emperors, in kegs
with sawdust, $6.25.

Green Onions—Shallots, 50c¢ per
doz,
Lettuce—In good demand on the
following ‘basis:
Imperial Valley, 6s, per crate ._$4.50
Iniperial Valley, 5s, per crate __ 4.50
Hiome grown, leaf, 10 tbs. ______ 1.10
Lemons—Present quotations are as
follows:

sou Sunkist =. $5.50
S60 Supbrst 2 5.50
a60 Red Ball 4.50
400 Red Hall... 4.50

Oranges—Fancy Sunkist California
Navels are now sold as follows:

6 ee
i 4.50
6 eC 4.50
C0 4.00
OO 4.09
o54 2 4.00
266 2 3.75
24h ee oe 179

llor'das—$3.50 per box; bulk, $3.50@
4.5¢ per 100.

Onitons—:Michigan, $4.50 per 100 Ibs.
for yellow; Genuine Spanish, $3 per
crate,

Parsley—40c per doz. bunches.

Potatoes—On the local market
transactions hover around 40c per bu.
In Northern Michigan carlot buying
points the price ranges from 20@25c
per bu.: Idaho, $2.25 per 100 Ib. sack.

Poultry—Wilson & Company pay as
follows:

Heavy Sptings 0 15c
Fieavy fowls 2.2050 0000 14c
Lieht fowls =.) 12c
Maeks pt: 14c
Geese Ile
No.) Eutkey 0.00 20c

Spinach—$1.15 per bu. for Texas.

Squash—$3 per 100 Ibs. for Hub-
bard,

Sweet Potatoes—Kiln dried Indiana
Jerseys, $1.50.

Tangerines—$2.25 per bu.

Id.

Tomatoes—Hot house, $2 per 7
basket: Southern and California, $1.40
per 7 lb. basket.

Veal Calves — Wilson & Company
pay as follows:

Paney 9. 7@10c
Cog ac
Meet 6c
POOe 5c
a
Arrangements Completed For State
Meeting.

Kalamazoo, Jan. 26—General Chair-
man D. L. Goodrich announces results
of committees on arrangements for the
1932 annual State convention of United
Commercial Travelers to be held here
on June 2, 3 and 4, with headquarters
and convention room at the Hotel
Burdick.

The banquet will be held at the
Masonic Temple, followed by the usual
dance programme in the Masonic
auditorium,

The Ladies Auxiliary will have the
luncheon room adjoining the Burdick
arcade as their convention chamber.

The ladies of the local Auxiliary will
present a benefit bridge party Saturday
evening, Jan. 30, at the Columbia Ho-
tel for members and friends. Arrange-
ments and reservations are being made
by Mrs. C. W. Taylor and her com-
mittee, Frank Saville.

——__+ +.

Ypsilanti—Paul Proud, Inc., con-
ducting a tsore here and one in Ann
Arbor, dealing in wearing apparel for
men and women, will practically dou-
ble all departments in the local store.

Mt. Clemens—The George A. Dewey

 

 

 

 

 

 

6

MUTUAL FIRE INSURANCE

The Different Types of Extinguishers.

Pump Tank: This device consists of
a cylinder holding water, with a pump
hand operated for discharging the
water from the container, Like the
soda-acid extinguisher, it uses the cool-
ing process as its extinguishing agent.
This device lends itself readily to the
use of calcium chloride for depressing
the freezing point of the water when
installed in locations subject to freez-
ing. In the maintenance of this de-
vice we are concerned principally with
the prevention of corrosion in the
pump and keeping the leather gaskets
in the pump plunger in proper condi-
tion. The principal objection to the
effectiveness of this device is that the
person using same has to think of two
things at once; they have to pump with
one hand and be concerned with the
proper direction of the water stream
with the other,

Calcium Chloride Extinguishers:
This type of extinguisher depends up-
on the cooling effect for extinguishing
fire, and may be located where subject
to freezing. The container is similar
to the soda-acid extinguisher, and is
filled with water in which has been
dissolved the proper amount of cal-
cium chloride for depressing the freez-
ing point. Various methods have been
adopted for producing a pressure to
expel this water; one is the use of a
small cartridge containing liquified
carbonic acid gas; the operation of a
plunger punctures the cap in this cart-
ridge, permitting escape of the gas,
which in turn expels the liquid.

Another very clever arrangement is
an inner container, hermetically seal-
ing a powder fuse similar to that used
in exploding dynamite. When the ex-
tinguisher is inverted a weight drops,
detonating blank cartridges, which in
turn ignite the fuse. The burning of
the fuse generates a gas, which pro-
duces the pressure for expelling the
jiquid. It is not necessary to replace
this sealed cartridge until used, as it
does not deteriorate. However, it is
necessary to weigh, at frequent inter-
vals, the cartridge containing liquid
carbonic acid, as this is the only way
in which you can ascertain whether the
cartridge contains any gas or not. The
weight of the cartridge, when fully
charged, is marked on the outside.
Delicate scales should be used for
checking these weights. It is impor-
tant that frequent inspection be made
to see that the nozzle and hose are not
closed up by corrosion.

Foam Extinguishers: This device
depends upon the blanketing or exclu-
sion of oxygen for effective suppression
of fires. It is one of the first develop-
ments we have for fire extinguishment
by excluding oxygen. The outward
appearance of the container is similar
to that of the soda-acid extinguisher.
However, the internal construction
differs in that it is arranged to keep
separated two different forms of
chemicals. One of the solutions con-
sists of aluminum sulphate dissolved in
water. The other solution consists of
bicarbonate of sode, together with a
secondary extract of licorice or wood
pulp dissolved in water. The action of
the aluminum sulphate and the bicar-

 

eter stan ea iets 20 C IO SS eee

MICHIGAN TRADESMAN

Donate of soda generates CO? gas.
This forms tbubbles in the water simi-
lar to those of soap suds. In order to
strengthen the wall in the bubble the
extract of licorice, or wood pulp, is
added. The discharge of the extin-
guisher is in the form of a liquid filled
with small gas bubbles. The mixture
expands about eight times its volume.
In other words, an extinguisher con-
taining two and one-half gallons of
liquid will produce approximately
twenty gallons of foam. This spread
out over the surface of burning liquids
forms a blanket excluding the oxygen
of air and in that way suppresses
combustion,

In extremely hot fires it is necessary
to place upon them larger quantities of
foam, as the intense heat tends to de-
stroy the film, permitting the escape of
the confined gas. After combustion
has been suppressed, it is necessary to
leave the foam undisturbed for a suffi-
cient period of time to permit the cool-
ing down of the combustible substance
below the ignition temperature. This
extinguisher is effective where the sur-
faces of wood and similar materials
may be properly covered. It does not
affect fabrics, but sometimes mixes
with certain liquids, making them un-
usable after the fire. This type of ex-
tinguisher is not effective on fires in
alcohol, as the foam substance is dis-
solved by this liquid. It is necessary
that this extinguisher be recharged at
frequent intervals because of the de-
terioration or settling of the chemicals
which have been dissolved in the water,
It is most effective when discharged
against the wall of a container of vola-
tile liquids allowing it to build up and
flow out uniformly over the surface
thereof.

Dry Powder Extinguishers: There
has recently come on the market a
rather unique form of extinguishing
agent which consists of bicarbonate of
soda, chemically treated so as to be
impervious to moisture, and thereby
not cake or harden. This is a finely
divided powder, which is expelled from
the container by means of a gas pres-
sure, In the larger types of extinguish-
er, and this is the only approved type,
liquified nitrogen gas is used. In the
smaller hand extinguisher, which is
about the size of the ordinary 2% gal-
Jon soda-acid device, liquified CO?
gas is used. The gas valve is opened
and a cloud of this dust blown over
the fire. It is effective on fires in
volatile liquids and other ordinary
combustible materials. ‘We are not
definitely sure as to what action takes
place in the extinguishment of fire
with this device. However, it is as-
sumed that the fine particles of treated
bicarbonate of soda floating in the
atmosphere produce a cooling effect,
and the heating of the bicarbonate of
soda Jiberates quantities of CO? gas.
Don’t take these statements as being
positive; these are only assumptions
on the part of the writer.

Frank R. Daniel,
Wisconsin Inspection Bureau.
—_>-2>—___

Congressmen really are representa-
tive of the people. They don’t know
what to do, either.

—__+2>—____

Among other dreadful things, the
war taught people not to be afraid of
the word “billion.”

 

January 27, 1932

 

 

Mutual benefit, protection and responsibility has been
the object of all organized human efforts throughout

the ages.
It’s the underlying principle of Mutual Insurance.
THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY affiliated with the Mich-
igan Retail Dry Goods Association offers all the benefits
of a successful organization.

319-320 Houseman Building

GRAND RAPIDS, MICHIGAN

 

 

 

TOTAL SAVINGS OF OVER
$40,000,000.00

What could be more positive proof
of the stability of the Federal and
the soundness of the Mutual plan.
Year after year substantial savings
are returned to policyholders that to date total in excess of 40 million dollars.
Both through “good times” and “bad,” the Federal Mutuals have been keeping
the faith of policyholders. If you are interested in honest protection at an
honest price, your communication will be welcome at any of the companies
listed below.

FEDERAL HARDWARE & IMPLEMENT MUTUALS

Retail Hardware Mutual Fire Ins. Co. Hardware Dealers Mutual Fire Ins. Co.
Minneapolis, Minnesota Stevens Point, Wisconsin
Minnesota Implement Mutual Fire Ins. Co.

Owatonna, Minnesota

  

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

Te Ne cots BO% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

WILLIAM N. SENF, Secretary-Treasurer

 

 

 

 

 

Finnish Mutual Fire Insurance Company
Of Calumet, Michigan

Has paid dividends of 40 to 68 per cent for the past
40 years and have accumulated more assets and sur-
plus per $1000.00 of risk than leading stock com-
We in: Standard R

e insure at Standar t d i ichi
or ates and issue a Michigan

We write Mercantile, Garage, Church, School and
Dwelling risk.

Write for further information.

JACOB UITTI, Manager
444 Pine Street
Calumet, Mich.

 

seman POE OT AIS A ae aa aaa a a aa

Sanne aeaanannantia

re UO nr TNR EAN

naan ha

—-~ dimeematonaeenane Ceti nn

eR erin

 

YS

 

 

 

 

 

(|
i
:

i ornare 5 ‘ en , . "

nae sta nae SO aw

Soe a a a EE

i

January 27, 1932

MEN OF MARK.
Arthur A. Frost, Landlord of the
Pantlind Hotel.

Twenty-one years ago, immediately
after the National organization meet-
ing in Denver, Arthur A. Frost, a
young man of approximately 21 years
of age, was a co-organizer of the first
Greeter charter to be issued subse-
quent to the inception of the National
structure. He received membership
card No, 21, which indicates that he
was the twenty-first man to become a
Greeter. When ‘t is contemplated that
since that memorable date there have
been conservatively 20,000 men _ to
whom cards have been issued, includ-
ing, of course, those who have allowed
their membership to suspend _ since,
those who have gone into other enter-
prises, and those who have passed on
to greater rewards, this writer thinks
it a signal honor that the subject .of
this story still carries membership
card ‘No. 21 in the Hotel Greeters of
America,

Arthur Frost was first president of
the Des Moines Charter, re-elected
the following year and represented

 

 

 

 

Arthur A. Frost.

that charter at National conventions
many times. He served on the Na-
tional board of governors, having been
elected in 1913, and after leaving the
jurisdiction of Charter No. 7 of Des
Moines, he served in practically every
official capacity in Charter No, 1.
Having been one of the very bul-
warks of our organization structure
until it was assured of permanent
stability, and having been responsible
for assisting to a marked degree in the
phenomenal spread of Greeterism
throughout the Nation, he was con-
tent to sit on the sidelines, figuratively
speaking, until 1925, when he was
called upon to assist as general chair-
man in the formation of West Michi-

gan Charter No. 22, with its head-
quarters at Grand Rapids. At that

time, as at present, Arthur Frost was
manager of the beautiful Hotel Morton
in Grand Rapids, and his fame as a
host, which had been noteworthy in
his connections in Iowa and Nebraska,
brought him new laurels in his newly-
adopted State of Michigan.

When ‘Charter No. 22 was organized
it met with severe opposition from
Charter No, 29, but Arthur Frost and

MICHIGAN TRADESMAN

his associates, by the exercise of di-
plomacy, friendliness and intelligence,
ironed out the situation, and Western
Michigan now is so powerfully en-
trenched as an outstanding Greeter
unit that they are actively and aggres-
sively bidding for the 1933 National
convention,

In 1928, at El Paso, although he was
unable to be present, he was unani-
mously elected as a National vice-
president, and although he = states
modestly that this concluded his scope
of National activity, we know that
right at the present moment, and all
through the years since 1910, Arthur
Frost has been a worker for Greeter-
ism—one of the men to whom the
present high standing of this organiza-
tion is unquestionably due.

From coast to coast, Arthur Frost
has friends who swear by him. This
writer proudly classifies himself as one
of them, and when Arthur Frost has a
friend they are the ultimate in every-
thing that the description could imply.
Let us illustrate: A month or two ago
we were suddenly taken quite seriously
ill and summarily removed to the hos-
pital. A day or two later, a woman
who is a police matron in Grand Rap-
ids arrived at the Hotel Knickerbocker,
in Chicago. She presented a letter of
introduction from Art Frost, addressed
to us. The clerk advised her that we
had just been taken to the hospital and
that it was thought possible that a
blood transfusion would be necessary
the next morning. The lady immedi-
ately said that she wished the clerk
would advise our physician that she
would be very happy to give the neces-
sary blood. The clerk looked at her
in amazement and asked, “Are you ac-
quainted with ‘Mr. Hurst?” and she
replied, “No, I have never met him,
but I would be delighted to do this
for any friend of Mr. Frost.” This
story is set forth here to illustrate the
close bond of friendship that exists be-
tween Art Frost and those who know
him. ‘We have traveled far and wide,
have met leaders of the industry from
coast to coast, from the Gulf of Mex-
ico way up to the most Northerly part
of Canada, and we humbly confess
that we have never met a finer char-
acter, or a more lovable personality.

Always calm, unruffled, courteous,
cordial, a devoted husband and father,
a credit to this organization, to his
community, to the Nation—if you have
not met Art Frost, you have some-
thing really pleasurable to look for-
ward to,

There are two strapping boys, one
of 20, and the other a few years older,
both of whom embody all of the ex-
ceptional attributes of their genial dad,
plus a blend of character that comes
through the heritage from Mrs.
Arthur Frost, or, as her intimate
friends call her, Becky. How could
any child of such parents as Arthur
and Becky Frost fail to be the ultimate
in any and every quality constituted
to make up the perfect individual?

We know this is a pen portrait of
Art Frost, but we cannot refrain from
mention of his delightful wife. Beauti-
ful, charming, gracious, highly cultur-
ed sweetness personified in her every
act and mannerism; so youthfu! that
she is often taken for a sister of her
sons, she possesses a personality that

makes her outstanding in any gather-
ing, No portrait of Art Frost could
possibly be complete without mention
of Mrs. Frost, because he would be
the first individual in all this world to
emphatically agree that she is the in-
spiration from which all of his ac-
complishments have emanated and
that, without her, no success would
have been possible.

We have often been asked, “What
reward is the greatest that one may
obtain from ‘his Greeter associations;
what constitutes the benefits that live
with one to the end of his days that
are derived solely and entirely from
Greeter contacts?” And our reply im-
mediately comes forth, “Friends—like
the Frosts.’—Allen G. Hurst in the
American Greeter.

> +
Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, Jan. 23—In the matter
of Williams & Otterbacher, a partnership
and Miles F. Williams and Frank J. Ot-
terbacher, individually, Bankrupt No.
4337, the trustee has heretofore filed his
final report and account and a final meet-
ing of creditors was held Oct. 15. There
were appearances on behalf of the trus-
tee, bankrupt and bidders for accounts.
The claims filed were approved and allow-
ed. The trustee’s final report and ac-
count was approved and allowed. An
order was made for the payment Of ex-
penses of administration and taxes. Theie
were no funds for dividends. No objec-
tions were made to the discharge of the
bankrupt. The final meeting then ad-
journed without date, and the case will
be closed and returned to the district
court, in due course.

In the matter of Fred Lucker, Jr.,
Bakrupt No. 4765. The sale of assets
in this matter has been called for Feb.
9, at the premises formerly occupied by
the bankrupt at 422 State street, St.
Joseph. The fixtures of this estate which
are used in a retail meat market, ap-
praised at $977.35 will be sold. All in-
terested in such sale should be present at
the date and time above stated.

In the matter of Charles F. Thompson,
3ankrupt No. 4757. The sale of assets
in this matter has been called for F'eb.
5, at the premises formerly occupied by
the bankrupt, at 77 Monroe avenue,
Grand Rapids. The stock which consists
of pens, pencils, greeting, birthday, anni-
versary cards, ete., together with fixtures
used in said business, appraised at $1,-
104.40, will be sold. All interested in such
sale should be present at the date and
time above stated.

In the matter of William D. Guidotti,
Bankrupt, No. 4756. The sale of assets
in this matter has been called for Feb. 4,
at the premises formerly occupied by the
bankrupt, at 46 Moroe avenue, Grand
Rapids. The stock consisting of men’s
hats, caps, furnishings, shop material,
store fixtures, etc., appraised at $2,752.29,
will be sold. All interested in such sale
should be present at the date and time
above stated.

In the matter of Clarence D. Goodkind,
3ankrupt No. 4762. The sale of assets
in this matter has been called for Feb. 4,
at the premises formerly occupied by the
bankrupt, at 320 State street, Grand
Rapids. The office furniture and equip-
ment, store fixtures, tools and equipment,
stock consisting of automobile accessories,
ete., apprased at $854.33 will be sold. All
interested in such sale should be present
at the date and time above stated.

In the matter of Claude E. Lobdell,
3ankrupt No. 4424. The final meeting of
creditors has been called for Feb. 5. The
trustee’s final report will be approved at
such meeting. There will be no dividend
for creditors.

In the matter of Paul E. LeMieux,
Bankrupt No. 4352. The final meeting of
ereditors has been called for Feb. 5. The
trustee’s final report will be approved at
such meeting. There will be no dividend
for creditors.

In the matter of M. Katz & Son, Bank-
rupt No. 4445. The final meeting of cred-
itors has been called for Feb. 5. The
trustee’s final report will be approved at
such meeting. There will be a dividend
for creditors.

In the matter of Muskegon Barber Sup-
ply Co., Bankrupt No. 4452. The final
meeting of creditors has been called for
Feb. 5. The trustee’s final report will be
approved at such meeting. There will
be a dividend for creditors.

In the matter of Rayburn G. Peterman,
Bankrupt No. 4462. The final meeting
of creditors has been called for Feb. 5.
The trustee’s final report will be approved
at such meeting. There will be no divi-
dend for creditors.

In the matter of Edward H. Brown,
Bankrupt No. 4458. The final meeting
of creditors has been called for Feb. 5.

7

The trustee’s final report will be ap-
proved at such meeting. There may be
a dividend for creditors.

In.the matter of Raymond R. Roth,
Bankrupt No. 4554. The final meeting
of creditors has been called for Feb. 5.
The trustee’s final report will be approved
at such meeting. There will be no divi-
dend for creditors.

In the matter of Charles A. Heyn,
3ankrupt No. 4471. The final meeting
of creditors has been called for Feb. 5.
The trustee’s final report will be approv-
ed at such meeting. There will be no
dividend for creditors,

In the matter of John B. Addis, Bank-
rupt No. 4465. The final meeting of cred-
itors has been called for Feb. 5. The
trustee’s final report will be approved at
such meeting. There may be a dividend
for creditors.

In the matter of Miller Candy Co.,
Bankrupt No. 4472. The final meeting
of creditors in this matter has been called
for Feb. 5. The trustee’s final report and
account will be approved at such meet-
ing. There may be a dividend for cred-
itors.

In the matter of William McLeod.
Bankrupt No. 4653. The first meeting of
creditors has been called for Feb. 10.

In the matter of Henry W. Story, Bank-
rupt No. 4767. The first meeting of cred-
itors has been called for Feb. 10.

In the matter of Caesar J. Meinhardi,
Bankrupt No. 4769. The first meeting
of creditors has been called for Feb. 8.

In the matter of Louis S. Markowski,
as Standard Clothing Co., Bankrupt No.
4766. The first meeting of creditors has
been called for Feb. 8.

In the matter of Louis S.
as Standard Clothing Co.. Bankrupt No.
466. The sale of assets in this matter
has been called for Feb. 11, at the prem-
ises formerly occupied by the bankrupt,
at 614 Bridge street, Grand Rapids. The
following property will be sold: Men’s
furnishings and fixtures, appraised at
$872.87. All interest in such sale should
be present at the date and time of sale.

In the matter of Ely B. Rencoff, Bank-
rupt No. 4759. The first meeting of cred-
itors has been called for Feb.

In the matter of Frederick K. Garri-
son, Bankrupt No. 4770. The first meet-
ing of creditors has been called for Feb. 1.

In the matter of Neal Verwys, doing
business as Verwys Auto Supply Co.,
Bankrupt No. 4743. The sale of assets
in this matter has been called for Feb. 5.
at the premises formerly occupied by the
bankrupt at 1 Ionia avenue, S., Grand
Rapids. The following assets will be sold,
stock in trade, oil and grease, tires and
tubes. together with attendant fixtures,
appraised at $558.47. All interested in
such sale should be present at the date
and time above stated.

Jan. 23. We have received the sched-
ules, order of reference, and adjudication
in the matter of Herbert Smitter, Bank-
rupt No. 4775. The schedules show assets
of $31, with liabilities of $2,260.64. The
court has written for funds and upon re-
ceipt of same the first meeting of cred-
itors will be called. The bankrupt is a
resident of Grand Rapids, and his occupa-
tion is that of a meat merchant. The
list of creditors of said bankrupt is as
follows:

Markowski,

City of Grand Rapids, taxes ____$ 38.97
Jordan & Jordan, Grand Rapids __ 223.00
J. Veenstra, Grand HRanide ........... 606.20
Charles Her, Grand Rapids ~.__--__ 270.00
Karavan Coffee Co., Toledo —_---- 45.00
Swift & Co... Grand Rapids _._____._ 100.71
Market Wholesale

Grocery, G. R. 8.72
7.00

Wilson & Co., Grand Rapids _____.

 

H. W. Pollack Co., Buffalo ... ae 2.30
J. Veenstra, Grand Rapids —.__.... 5.67
Bradfield Agency, Grand Rapids __ 14.60
Joppe Dairy, Grand Rapids ___--- 10.10
Steele Bros. Coal Co., Grand Rap. 80.75
Lee & Cady, Grand Rapids ______.. 80.30
Dr. Gordon, Grand Rapids ._.._.... 10.00
Sam Van Ree, Grand Rapids —_---- 23.27
Ferris Coffee & Nut Co., Grand R. 13.44
Mickleberry Food Co., Chicago — 9.05
Zuiderhoef Coffee Co., Grand Rap. 6.75
John Buikeman, Grand Rapids __ 300.00
H., Bonner, Grand HRapida ......... 14.38
Mich. Bell Tele. Co., Grand Rapids 29.72

Y. Afman, Wayland ns iiieicenienia
F. C. Matthews & Co., Grand Rap. 6.60
Hills Bros., Chicago

 
 

Water Department, Grand Rapids 6.76
Robert F. Johnston Co., Milwaukee 19.07
Bar) Sales Co., Chicago ......... 1.98
Hany, Manaster & Bros., Chicago 13.00
Green Bay Fish Co., Green Bay _._ 8.24
VanDenBrink & Son, Grand Rapids 25.26
Thomasma Bros., Grand Rapids _. 13.83
I. Van Westenbrugge, Grand Rap. 19.58
Cc. W. Mills Paver Co., Grandville... 18.50

W. F. McLaughlin Co., Chicago _. 6.87
Consumers Power Co., Grand R. 10.00
Gas Light Co., Grand Rapids ______ 4.00

Schultze Baking Co., Grand Rap. 3.57
Dr. Hunderman, Grand Rapids __ 47.00
Free State Bank, Paw Paw --:-_. 27.00
Paw Paw Garage, Paw Paw --_---_ 13.00

Jan. 23. We have received the sched-
ules, order of reference and adjudication
in the matter of Theodore De Vries,
3akrupt No. 4774. The bankrupt is a
resident of Grand Rapids, and his occu-
pation is that of a painter and decorator.
The schedules show assets of $500, with
liabilities of $17,803.99. The court has
written for funds and upon receipt of
same the first meeting of creditors will
be called.

 

 

 

BANK CLEANUP ESSENTIAL.

There are three distinct possibilities
as to the probable action and success
of the ‘Reconstruction . ‘Corporation.
The first of these is that it will ac-
complish little or nothing. That is, that
it will lend a few million dollars here
and there on “good assets,” but that,
from the point of view of the economic
system, we will continue our liquida-
tion in much the same way that we
should if the bill had never been
passed,

The second possibility is, that the
funds of the corporation will be loaned
freely with the result that the total
aid granted will amount to many hun-
dreds of millions of dollars, but that
this lending will be limited to so-called
“key positions’ and will not be accom-
panied by any attempt to correct the
basic underlying difficulties.

The final possibility is that funds
will be loaned freely and that this lend-
ing will be accompanied by an exceed-
ingly vigorous policy of “cleaning up”
not only the active “sore spots” but
those situations which inevitably will
become “sore spots.” If this policy is
followed it will mean the end of bank
failures, drastic charging off of losses
and the gradual restoration of a finan-
cial system which, as measured by
economic values, is solvent. ‘Such a
policy is plausible at this time because
present banking difficulties are the re-
sult of general practices followed
throughout the entire system, rather
than because of poor management in
individual institutions,

It should be obvious that if the first
of these three policies is followed, dis-
cussion and creation of the Recon-
struction Corporation will have been
merely another bulge in the “ballyhoo
curve.” The public, accordingly, will
suffer from again having been misled.

If the second policy is followed,
there is a grave danger that the lend-
ing operations of the corporation will
be much like pouring water in the mid-
dle of a desert. The sum of $2,000,-
000,000, while enormous, is not so
large when compared with the total
losses which the American economic
system has been called upon to take.

If the third policy is followed, there
is the possibility of some genuine im-
provement through increasing busi-
ness stability, That is, if the Ameri-
can public can be given conclusive rea-
son for believing that it need have no
fear of bank failures, not only will
hoarding cease, but much of the money
which has been withdrawn from the
banking system during the last few
years and put away in safe deposit
vaults will be returned.

It cannot be emphasized too strong-
ly that the public can be convinced of
the safety of their deposits only by the
elimination of all bank failures. So
long as “rescue parties” are limited to
large institutions and small banks are
permitted to fail, not only is there the
strong probability that hoarding will
continue ‘but there is the certainty that
money will not be taken out of hoard-
ing and returned to the banks.

The real question ahead of us, then,
is whether the management of the Re-
construction Corporation will have the
courage to follow policies which will
put the American {financial system
back on a sound footing. If it does

MICHIGAN TRADESMAN

not do this its activities will prolong
the period of readjustment. On. the
other hand, if it will accept the re-
sponsibility and exercise the powers
which it has in the act, it can make a
genuine contribution to the welfare of
the United States.

 

BUSINESS MARKING TIME.

While some seasonal gains have
been evident in industry during the
past week, the appearance of business
in general was one of marking time.
A good deal is expected of the Recon-
struction Finance Corporation and
other financial aids from the Govern-
ment and doubtless they will mean in-
creased operations of one kind or an-
other. Commodity markets were a
little firmer toward the close of the
week, but there is no actual evidence
yet of a real advance.

A good portion of the recent gain
made ‘by the weekly business index has
been lost and the latest figure is hover-
ing only a little above the low for the
depression made last month. Steel ac-
tivity was the only component to gain.
Automobile buying was credited with
bringing about this increase. Produc-
tion of motor cars despite the optim-
ism evident at the recent show here is
being moved up very cautiously,
awaiting no doubt the ford program.
Output for the month is not expected
to be much above the December fig-
ures,

Building statistics and forecasts still
fail to offer much encouragement for
the present or the near future. Of
course this picture will be changed, in
all probability, once credit becomes
easier, New levels of costs and prices
for housing should prove very attrac-
tive to prospective Owners as soon as
the latter have some assurance that
the worst of the depression is over.

While ordinary opinion seems to
hold at present that severe competition
will be moderated once price liquida-
tion is stemmed by easier credit, there
is some basis for thinking that such
may not be altogether the case. Over-
head charges for new enterprises and
expansion are much lower and might
result in more intensive competition.

 

BROADER ACTIVITIES.

It would be difficult to find any
question of importance to retail execu-
tives to-day which has escaped atten-
tion on the program which the Nation-
al Retail Dry Goods Association is-
sued during the week for its conven-
tion at the Hotel Pennsylvania, New
York, from Feb. 1 to 5. The general
sessions cover the whole range of
store problems, while the group meet-
ings will go into the particular mat-
ters of interest to divisional managers.

Federal taxation and state sales
taxes occupy an important place on
the program, since the organization
has taken a leading part in striving to
prove how ineffectual and burdensome
such levies have been. Emphasis has
been placed, also, upon working out
a still better adjustment between con-
sumer demand and what the stores
have to sell. Truth in advertising will
be considered,

A feature of this year’s convention
for the ‘first time will be a session for
the smaller stores, which often have
problems distinct from their larger
competitors, As a fitting close for the

convention on Friday, a fashion show
will indicate just what styles for Spring
and Summer are likely to develop vol-
ume business,

Perhaps the only suggestion which
might ‘be offered in connection with
this and other meetings of the retail-
ers is that their discussions are too
rigidly confined to experts from with-
in their own field. A few outside au-
thorities will be heard, but the busi-
ness might gain additional profit from
having fresher viewpoints presented
and a portion of the program devoted
to broader activities.

 

 

GROUNDLESS ANXIETIES.

Fears have ‘been expressed and en-
tertained abroad that this country was
about to embark on inflation in an ef-
fort to relieve the depression. Some-
thing of this sort will, of course, be
the outcome of the various steps being
taken to halt the deflation, but the
program does not by any means co-
incide with what Europe has learned
to associate with inflation.

Foreign countries which have ex-
perienced the evil effects of inflation
may trace the root of their troubles to
currency inflation. The plans adopted
here should have just the opposite ef-
fect, since they will merely halt the de-
flation of security and commodity
values, restore confidence and thereby
actually lead to the use of less cur-
rency than is now required, In short,
hoarding by individuals and banks
should be greatly reduced.

For the time being, the easier money
policy of the Federal ‘Reserve System
is held in abeyance. Perhaps the au-
thorities are waiting to find out the
immediate results from the operation
of the: Reconstruction Finance Cor-
poration, It is more likely, however,
that the threat of further gold with-
drawals by Europe, which have been
renewed as a result of the false fears
based upon talk of inflation here, has
caused delay.

Once European interests come to
appreciate the difference between cur-
rency inflation and proper steps under-
taken to supply needed credit in order
to stimulate industry, they may see
how their own welfare is involved and
cease promoting anxieties which are
groundless and only postpone re-
covery.

 

BUSINESS VS. BANKS.

A comparison of business failures
with bank closings over this depression
makes quite evident that our troubles
are properly placed for the most part
at the door of credit. For the two
years of 1930 and 1931 there have been
54,640 defaults in business, with lia-
bilities of $1,404,592,944. Bank fail-
ures in the same period have number-
ed 2,374, with liabilities of $2,293,712,-
272,

Compared with the 1920-21 depres-
sion, there is shown an increase of ap-
proximately 10 per cent. in business
failures and indebtedness for this
slump, while bank suspensions and the
sums involved have quadrupled and
more.

It will be admitted that the business
failure total of 28,285 units, with al-
most three-quarters of a billion in
debts, which was reached last year,
represents a terrific loss, but, on the

 

January 27, 1932

other hand, the bank mortality of 1,-
440 institutions tied up a sum almost
double those figures.

Our business. machinery has been
represented as an automobile: which
has an antiquated carburetor, The en-
gine of industry is efficient, but the
credit supply gets clogged and _ the
carburetor of banking fails to function
as it should in order to keep the
pistons going. The comparative fail-
ure figures in this depression bear out
this simile, and, until they move in the
matter, banking interests cannot very
well hold up the finger of scorn at
business deficiency.

 

DRY GOODS CONDITIONS.

Unseasonal weather continues to
take its toll of retail trade and, com-
bined with other adverse circumstanc-
es, holds down sales to the low level
which has so far characterized the
month’s operations. With very in-
different results for the most part on
the usual apparel promotions, the
stores have given more attention to
home furnishings and report fair ac-
tivity on such lines. Men’s wear found
a slightly better demand under the
pressure of sharp price reductions.

So far the new year has borne out
the forecasts of retail executives who
looked for a difficult period over the
first three months at least, and sales
losses, in fact, have exceeded the es-
timates which were made. Declines
of from 10 to 15 per cent. are expected
until next Fall, when it is felt that gen-
eral business recovery will surely set
in,

In the wholesale merchandise mar-
kets during the week buying activity
was restricted. Appropriations have
been cut in line with the falling off in
retail sales and orders reduced or de-
layed. Typical clearance goods have
turned quiet and the demand seemed
to swing to merchandise for style and
profitable promotions.

 

THE MOTORIST’S TAX BILL.

The average American motorist last
year paid $20 in gasoline taxes, used
565 gallons of gasoline and traveled
6,800 miles, according to the American
Motorists Association. There were
approximately 25,000,000 such motor-
ists in the United States and their to-
tal gasoline tax bill amounted to more
than $560,000,000. All of which means
that the gasoline tax has grown into a
mammoth institution which dips into
virtually every home in the land. The
average tax on gasoline throughout
the country last year was 3.44 cents a
gallon. The previous year it was 3.35
cents. Most of these taxes go for road
building or maintenance and as such
are not begrudged by the motorists.
But alert politicians have persistently
tried to divert such funds to other
purposes, not so much because they
are not needed for the highways as be-
cause they are relatively large and
constant. These raids have been suc-
cessfully blocked in most instances,
but they will recur with monotonous
regularity as other sources of taxation
tighten up.

 

Jury system: A method by which
one rogue or stubborn fool can defeat
the verdict of eleven just men.

Crone EH AT NM nn

nnn

eee

oye

January 27, 1932

MICHIGAN TRADESMAN

Ce een nnn nnn nnn nnn en eames

 

9

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

The outlook was so forbidding early
Saturday afternoon that it was deemed
the part of wisdom to relinquish our
Out Around trip, greatly to my regret.
The effort involved in these trips is
somewhat tiresome, but the inspiration
I obtain from the calls J make on my
mercantile friends more than offsets
the strenuous exertion involved.

 

The office calls I receive during the
week are always interesting and in-
structive. My first call last week was
from a South end (Grand Rapids) gro-
cer who had entrusted some collec-
tions last fall to a man who called on
him with rather exaggerated state-
ments of the amount he could extract
from poor pay customers on a 25 per
cent, compensation basis. He was to
make reports of his operations, with
payments to the owner of the accounts
once a week, but the grocer has re-
ceived no reports or payments, al-
though he has learned the solicitor has
made several collections.

 

When [ asked my grocer friend
what knowledge he had of the man and
his skill as a collector, he said he had
never seen his caller before and made
no enquiries regarding him and his
dependability. His promises to make
good were apparently so genuine that
he handed over the collections without
making the enquiry he should regard-
ing the man’s reputation for settling
with the owners of claims placed in
his hands for adjustment. [ have
looked into the matter far enough to
satisfy myself that the merchant made
a very poor selection of a fiscal repre-
sentative, although J may be able to
force the chap to disgorge.

 

The longer J live the more [ marvel
at the carelessness of the average mer-
chant in signing notes and trade ac-
ceptances, handing out goods to com-
parative strangers on credit and en-
trusting the collection of claims to men
the thas never seen before. [I have
uttered warnings along these lines
nearly every week for nearly forty-
nine years, but no matter how urgent
I am in offering advice in these mat-
ters, hardly a day passes that I am not
called upon to render assistance to
some merchant who has ignored the
danger signal J constantly keep flying.

 

I had a call last week from a dele-
gation of Holland merchants who
solicited my assistance in securing a
successor to Miss Churchford, the
woman who conducted the City Mis-
sion in that city thirty years and who
recently passed on to her reward after
a career which is almost without
parallel. As a young girl she was con-
verted in this city. Her parents were
so hide bound in their own religious
belief that they denied her access to
their home unless she retracted the
step she had taken. This she refused
to do and for some days she lived the
life of a street waif. In this condition

she was taken in by a colored man

and his wife, who gave her the hos-
pitality of their home. ‘She secured
the position of manager of the City
Mission at Holland, which she kept
going for three decades through the
kindness of the good people of that
city who responded to the appeals Mr.
Trotter made to them once a year for
sufficient funds to properly sustain the
manager. ‘When she removed to
Holland she took the old colored man
and his wife with her and continued to
make her home with them. This plan
was frequently objected to by some of
her supporters, but she always replied
to her critics by saying: “They took
me in when my parents cast me into
the street and saved me from starving.
I propose to stay by them as long as
I live’—and she did. ‘The old gentle-
man played the bass viol at her meet-
ings on an instrument which was sadly
out of tune—without his knowing it.
She laid them away when the death
angel called and the people of Holland
laid her beside them when Gabriel
sounded his horn, leaving behind her
one of the most beautiful traditions of
the religious history of the city—and
Holland has her full share of religion.
Mr, Trotter has been approached by
some of the Holland friends of the
Mission to secure a proper person to
take up the work where she left it.:

 

Those who recall the Scotch preach-
er so graphically described in Adven-
tures in Friendship were reminded of
him by Dr. Charles J. Rolls who came
here from New Zealand to play a star
part in the conference of mission work-
ers at the City Mission last week. Dr.
Rolls was born in New Zealand and
lived there all this life except twelve
years he spent in missionary work in
India. He still retains the rich Scot-
tish accent which is so greatly enjoyed
by many people. He has decided to
make his future home in America and
take the management of a bible school
in Kansas City.

Another caller last week was Gilman
M. Dame, of Northport, who has what
I am led to believe is the largest
cherry orchard in this country. Mr.
Dame was assistant dairy and food
commissioner during the Warner ad-
ministration and dairy and food com-
missioner during the Osborn adminis-
tration. No word of scandal ever
fastened itself to him during either
term, although he functioned at a time
when talk of graft in the food depart-
ment was very common, Mr. Dame
was chairman of the State Republican
Committee the year Chase Osborn was
elected Governor, but has given little
attention to politics since then. He is
a very dependable man in any position
in which he is placed and always gives
a good account of himself. He believes
as I do that if the (Government does.
not stop handing out money in
enormous chunks to the farm board
functionaries the farmers of America
will all be headed for the poor house
in the near future.

 

I see many evidences of returning
prosperity, despite the hundreds of
millions the Government is burning up
through farm boards which should
never have been created. Now that

they are in evidence it appears to be
as difficult to get rid of them as to
secure relief from the seven year itch.

 

I hear much nowadays about the
brilliant oratory of Rabbi Waterman.
He talked before the Daughters of the
American Revolution one day last week
and made a lifelong friend of every
one (present. Almost anyone can
“get” the men when it comes to pub-
lic speaking, but those who can “get”
women or children are in the decided
minority. Hearing that Homer A.
Hammontree was to sing and talk to
the children at the ‘City Mission last
Saturday afternoon J dropped in there
about 3 o’clock. [I found the front por-
tion of the auditorium packed tight
with little folks who were so interested
in what Mr. Hammontree was telling
them that their eyes were glued on
him every minute. If I were a public
speaker I would rather be able to com-
mand the attention of a hundred chil-
dren than all the men in the world.

 

Fifty years ago and for twenty years
thereafter a remarkable old couple
named Frost conducted a private sani-
tarium on Kellogg street. Mrs. Frost
had taken a course of instruction at the
Battle Creek sanitarium and used the
methods employed and recommended
by that institution in the treatment of
sciatic rheumatism and other human
ailments. Her main reliance was hot
mustard baths, rubbing and a liniment
which was originated by Dr. John H.
Kellogg. Mrs. Frost once gave me the
formula with the understanding it was
not to be published until after her
death. As she passed away about
twenty years ago I now feel free to
disclose it to my readers, as follows:

Mrs, Frost’s Liniment

Menthol 2 2 dr.
Oil Winterssreen 9 1 dr.
Oil Peppermint 2 1 dr.
Ae 3 oz.

I consider this formula easily worth
a ten year subscription to any reader
of the Tradesman. We have used it
in our home for fifty years with mar-
velous results.

I learn with regret that two friends
of the Tradesman are lying at the point
of death in local hospitals as the re-
sult of operations for gland trouble.
It is no longer necessary for old men
to submit themselves to the knife for
this malady. A local surgeon has de-
vised a method of giving immediate
relief and ultimate cure by the use of
heat and diathemy. ‘The treatments
are not at all painful and do not re-
quire any absence from business pur-
suits on the part of the patient. Sur-
geons in all the large cities are rapidly
adopting this method in place of the
knife, but the Grand Rapids specialist
is said ‘to be several laps ahead of any
of his competitors in this line of hu-
man endeavor.

—__—

I do not often print so long an ar-
ticle as the one by the late Ossian
Simonds on the beautification of farm
homes which appears in the Trades-
man this week, but I think the remark-
able suggestiveness of the contribu-
tion justifies its appearance in. our pub-
lication, regardless of its length, I

fessors and

think that any one who reads the ar-
ticle carefully will heartily agree with
me in this statement,

 

Thousands of novels have been writ-
ten on the successful business man
who was willing to pay alimony to get
rid of the wife of his youth. Chi-
cago has given a new turn to this
theme. A successful business woman
has divorced her husband of thirty
years and voluntarily offered to pay
alimony to get rid of him. As Judge
Lindsey was won’t to say, “The rule
should be the same for the plug hat as
it is for the petticoat.” The other day
in New York City an operatic tenor
offered as evidence of his affection for
his wife the plea that he always wash-
ed the dishes. Such stories as these
offer a fine opportunity for novelists
to portray the wifely sturdy oaks and
the husbandly clinging vines. The
tired business woman coming home,
finding the easy chair near the fire, her
slippers warm, while the husband sits
on the arm of her chair, lights her
cigarette and prattles about his house-
hold cares—a very pretty picture. And
the husbands need not mind, so long
as their wives don’t beat them.

 

What makes kidnapping crimes so
appalling, and what justifies the sever-
est of legal penalties for all who par-
ticipate in them, either as principals
or accessories before or after the fact,
is the almost insuperable difficulty, in
any grade of society, of guarding
against them completely. <A child
hardly can be watched so carefully
that a determined kidnapper never can
reach it. Yet, easy as it might seem
thus to extort money from parents,
such thefts are among the rarest of
crimes. The rarity may or may not
‘be due to the fact that still more rare-
ly are the demanded ransoms paid, and
again more rarely does the black-
mailer escape to enjoy his gains. A
charitable explanation may be that
even the most vicious in the great ma-
jority of instances draw the line at
deeds that inflict what is probably the
most agonizing pain known to human
beings. The kidnapper of children is
far below ordinary blackmailers in the
moral scale; but the fact that millions
of children are exposed every day to
the same risk, and yet are not molested
is enough to give some assurance of
safety to the parents who read about
the frequent cases of kidnapping and
tremble lest their own children suffer
a like fate,

eee

I am glad to give place, without
charge, to the following letter from
Anthony Van Ry, of Holland:

Holland, Jan. 19—I would like to
have you print in the Tradesman an
advertisement for me. I want to get
a report on how many ministers, pro-
emeritus ministers are
trading at chain stores. Have the peo-
ple write me at Holland, 335 College
avenue. I only want the names of
Christian Reformed. I also would
like to have the people writing me to
be sure and sign their names. [I ex-
pect to take the report up to the Synod
or write each one a special letter. Here
in Holland I go to their homes and
talk to them personally. If other mer-

(Continued on page 23)

 

 

 

10

FINANCIAL

Large Withdrawals Would Involve
Readjustments,

 

Needless worry is being shown in
certain quarters over the possibility of
further gold exports from this coun-
try. There is a fear that the new
easy money policy of the Federal Re-
serve System will lead foreign coun-
tries, especially France, to start taking
huge amounts of gold from our bank-
ing system. For unjustified reasons
this is viewed as an_ exceedingly
dangerous potential development.

Back of the fear is a recollection
that last Fall Europe became nervous
over the stability of the dollar and in
a few weeks withdrew approximately
$760,006,000 of gold. Following the
withdrawal there was widespread dis-
cussion of the possibility of the United
States suspending the gold standard.
This discussion did not result in an
increase of hoarding but it created a
public attitude which was exceedingly
disturbing to our banking authorities.

The withdrawals are possible be-
cause of the large amount of short-
term funds held by foreign nations in
the New York market. ‘These are
payable, for the most part, upon de-
mand, and consequently any extensive
scare abroad can impose a strain upon
this money center.

Such strain is both more severe and
more spectacular than in the case of
withdrawals of domestic deposits. This
is because in the latter the demand for
repayment of deposits can be met by
paying out paper money while with-
drawals for foreign account have to be
met by the shipment of actual gold.
Since $1 of gold can support $2.50 of
paper money, the total strain upon the
banking system may be two and one-
half times as great in the case of for-
eign withdraws as it is in the case of
domestic.

Of course, if we did not have surplus
gold—that is, if all of our gold were
necessary in order to meet the legal
reserve requirements—the withdrawal
of $1,000,000 for foreign account would
involve a contraction of domestic
credit of a great many times this
amount, At present, nevertheless, we
have much more gold than is neces-
sary to meet our legal requirements.
In consequence, this more drastic as-
pect of foreign withdrawals can be
ignored, and we need have no immedi-
ate worry over the stability of our
banking system because of any such
foreign demands as may develop.

All of this does not mean, it should
be emphasized, that we could export
$500,000,000 worth of gold without
any inconvenience and without mak-
ing certain readjustments. The for-
eign balances held in this market are
kept employed and if they are with-
drawn other purchasers must be found
for the short-term paper in which the
funds are invested. In a money mar-
ket as strong as that in New York
this would not be serious.

European money centers are well
aware of this fact. Our policy, ac-
cordingly, should not be unduly influ-
enced by the potentiality of the for-
eign balances being taken out of this
market, That is, if we believe that an
easy money policy is desirable we

     

MICHIGAN TRADESMAN

should pay only very scant attention
to any threats from Europeans to the
effect that if we do not continue to
pay them a handsome rate of return
they will withdraw their funds.
Ralph West Robey.
['Copyrighted, 1932.]

———_2- >
To Be Met Through Short-Term
Issues.

If the Reconstruction Finance Cor-
poration is to operate to the full limit
of its powers, it may eventually seek
to tap the reservoir of individual in-

vestment funds for capital.

For the immediate future, however,
there is little prospect of a move to go
directly to the investing public for sub-
scriptions to provide the projected $2,-
000,000,000 organization with the mon-
ey it needs to function.

Although there has been considerable
improvement since the turn of the year,
the bond market still is not in shape
to absorb long-term issues in appreci-
able volume without paying extraordi-
narily high rates of interest.

Until conditions are ripe for floating
long-term issues, therefore, it is logical
to expect that initial financing for the
Reconstruction Finance Corporation,
like the Government’s current financ-
ing, will be done via the shor-term
route. As provided in the bill passed
by the Senate, the corporation, with
the approval of the Secretary of the
Treasury, may sell on a discount basis
short-term obligations.

It may issue bonds up to three times
its paid-in capital, or $1,500,000,000 in
debentures, maturing within five years
of the date of issue.

While potentially the corporation
may bring debentures up to that amount
upon the market and may seek to dis-
tribute at least part of them to indi-
vidual investors, the belief is widely
held that it may never be necessary for
it to raise that much money. It is
thought in Government bond circles
that possibly $500,000,000, or perhaps
$1,000,000, will be sufficient to enable
the finance corporatino to step into
the credit breach until confidence re-
vives and the tide of deflation begins
to ebb.

Its short-term obligations would ap-
peal mainly to institutions and indi-
viduals seeking temporary employment
for funds on a large scale rather than
to the average investor.

Nor is there any early prospect of
additional issues of long-term Govern-
ment bonds. The longer term view for
new Government bond financing, how-
ever, is more certain than the outlook
for finance corporation issues. The
Government is piling up a heavy short-
term debt which it must fund sooner
or later and large refunding operations
also loom in the next few years when
market conditions favor them.

Meanwhile, yields on Treasury and
Liberty bonds outstanding have risen
in recent months and now average well
above 4 per cent. With the budget
figures-in the red and the Government
drawing upon the capital market tomake
up the deficit, a good return under
current conditions might be expected
even on bonds enjoying a reputation
for supreme safety. As an offset to
that, however, is the renewed effort

of the Federal Reserve authorities to
maintain low money rates as a check
on deflation.
(Copyrighted, 1932.]
——_++~+—____
Successful Trading.
Continuing with the points suggest-
ed in last week’s article the next rule
is to “never let 'a profit run into a loss.”
When you buy or sell a stock and a
profit occurs, why risk any more cap-
ital on the transaction, enter a stop
loss order at the original purchase
price then follow up the trade, if it
continues to move in the direction
your forecast anticipated, by moving
your stop loss order with the market.
The next rule is “Don’t buck the
trend.” When you are in a bear mar-
ket and the trend is down, wait for
rallies and sell them short. In a big
bear market, when stocks are breaking,
the bottom cannot be anticipated and
you may lose your capital before being
right. This is also true of a bull mar-
ket. Don’t sell them short on a rising
market. Wait for reactions and buy
rather than pick the top for selling.
Large profits are made with the trend
not against it. If in doubt, get out.
If the stock acts wrong, get out.
tocks are not going to stop going up
or down if they once start your way.
If they won’t go the way you have
chosen, go the way the trend indicates
with the stocks. Always trade in ac-
tive stocks. The same group do not
always remain the leaders. Certain
groups lead the market, then another
group becomes the favorite with the
public. A favorite continues active
from five to ten years and then the
majority of the stock goes into the

 

January 27, 1932

hands of the investor and becomes
less active. The stock remains steady,
but be on your guard, as when liquida-
tion from the investors starts it might
turn into a wide open break. Big
profits are made on stocks that fluctu-
ate. Watch for new leaders. Watch
the new listings and study these stocks,
They may become leaders.

Jay H. Petter.

—_—__+- + __
Trend of Food Business For 1932.
What the trend of business for the

coming year will be is a serious ques-

tion confronting the food manufactur-
ers to-day. The period now closing
has in many instances shown a larger
volume of sales than at any previous
time, but with steadily diminishing
profits for producers of many of the

 

YW West Michigan's
oldest and largest bank
solicits your account on
the basis of sound poli-
cies and many helpful

services ...

OLD KENT
BANK

2 Downtown Offices
12 Community Offtices

 

 

 

 

An- Old - School - Principle
In a Modern Institution

This bank will never outgrow its
friendly interest in its customers.
The spirit here will never change.
Helpfulness is the very foundation
on which we have built.

unchanging through the years.

Our service has broadened, our
business increased. But this is one
old-fashioned principle which we

will never give up.

GOOLE

GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel at Home”

17 Convenient Offices

ates

A spirit

sin. ttn. ttn. ttins tin. ain. in. vielen. ttn. .tte..n,...aier.e..rie,.uie..tter..se..ae..hen sie.te. xten.siese.se shee ste.side._alde..slle afer

 

 

 

——————

sna

—

January 27, 1932

MICHIGAN TRADESMAN

 

11

 

most popular foods. This has forced
internal economies designed as pallia-
tives, but such measures will have little
efficacy should the present unprofitable
trend continue indefinitely.

The food industry has experienced
surprisingly small reductions in actual
sales tonnage during the past two
years, There are no instances of 40
or 50 per cent. declines in sales, such
as have been noted in other industries,
But the food industry is worried about
the huge cost of distribution and the
competitive character of its distribu-
tors. In addition to the problems left
by the inflation period, there are many
others which the executive in the
trade is having difficulty in solving.

In the field of the national chains
there is some uncertainty. ‘These or-
ganizations are finding it a propitious
time in which to expand judiciously
throughout the country. They are also,
as a matter of internal policy, concen-
trating more and more on so-called
private label goods as more profitable
to them than the higher priced nation-
ally advertised products. And that
freak in the trade, the voluntary chain
group, is expanding its membership to
a point at which it probably embraces
50 per cent. of the independent retail
grocery business. This form of co-
operative enterprise follows the nation-
al chains in much of its policy and will
have much the same effect on manu-
facturers’ policies in the long run.
Manufacturers in addition have been
weighing in the balance the possibility
of playing either group against the
other for their own gain, so that once
again they are on the fence.

There is no doubt that National ad-
vertising as conducted by the leading
manufacturers has done much tio stand-
ardize consumer taste for certain types
of foodstuffs, but in order that this
hazardous type of control may con-
tinue the manufacturer has to add in-
creasingly to his advertising budget.
Sales in the top bracket and on a forc-
ed basis can in time become very un-
profitable, however.

Where the older forms of distribu-
tion and trade are leading is evidently
not very interesting at the moment to
the manufacturers. They are so be-
deviled by the complexities on every
side that they forget that the old-
fashioned mercantile houses of the
country are still in business on a basis
that is quite beyond the conception of
many of the modernists in trade. Their
survival under the big guns of super-
business methods of the past few years
must be considered as evidence of their
stamina and of their assured place in
the merchandising picture—N, Y.
Journal of Commerce.

—_+-.____
State Supervised Financial Aid in
Home Building.

The outcome of President Hoover’s
Conference on Home Building and
Home Ownership, held in Washington,
Dee. 2 to 5, inclusive, will undoubtedly
result in an impetus to home owner-
ship throughout the whole Nation.

The report of the Committee on Fi-
nance was especially valuable. The
conclusion that it reached that to in-
sure the successful outcome of an at-
tempt at acquiring a home, a down
payment of approximately 25 per cent.

of the cost of the home is necessary,
is endorsed by the experience of home
financing institutions. While it is. true
that under exceptional circumstances,
homes have been acquired with a down
payment of less than 25 per cent.,
nevertheless, it is also true that a
smaller down payment does not make
ample provision against the vicissitudes
of human life which have to be met
by the average individual.

The recommendation of the Com-
mittee on Finance that home buyers
take advantage of a long-term amor-
tized mortgage is sound,

It must be admitted, however, that
the Committee did not give full recog-
nition to an agency which has been
successfully functioning for 100 years,
and which supplies the necessary ma-
chinery throtugh which the prospective
home owner: can finance his home
without the uncertainty that plagues
the home buyer if part of his financing
must be accomplished through a sec-
ond mortgage. I refer to the building
and loan association, which apparently
was assumed to be an institution that
financed the acquiring of homes only
up to 50 per cent. of the cost thereof.

Under the provisions of the building
and loan laws of this State, associations
are permitted to loan up to 80 per cent.
of the value of the property, and the

_laws of other states also permit such

loans. Where the moral risk is above
question, past experience has proven
that 75 per cent. and even 80 per cent.
loans are a safe investment, and en-
tirely eliminate the need for that class
of financing represented by a second
mortgage which the Committee on
Finance stressed as being essential.

Such a loan enables the borrower to
include, in one mortgage, the means
through which he can complete his
purchase. He is not obliged to face
the uncertainty and anxiety which is
inseparably connected with a short-
term first mortgage or a second mort-
gage or both.

He also has the satisfaction of know-
ing that should temporary embbarrass-
ments overtake him, he is in friendly
hands, who will go the limit to enable
him to protect his equity in this home.
Even if a borrower is required, in or-
der to finance his purchase, to carry
a second mortgage, of moderate
amount, in many cases the building and
loan association can, after a few years,

refinance the loan, and furnish the-

borrower with the mens to pay off
this second mortgage.

‘Briefly, the complete means of car-
rying out the object desired by Presi-
dent Hoover is found in the building
and loan associations, as operated in
this and many other states.

James H. McNish.

—+__ +.

A Business Man’s Philosophy.

Some people seem to think that if
they can bolster up their optimism
everything will come out all right.

Optimism is needed in business, but
the kind of optimism that blinks at
realities is stupidity.

Optimists usually work for pessi-
mists, just as routine hustlers often
work for men who sit in chairs and
think.

The trouble with breezy optimism
is that it seldom sees any situation in
its true perspective, and consequently
never does the right thing at the right
time.

Most businesses fail through lack of
sufficient capital. Why is this? Because
they are started by
fondly believe that their creditors will
be good fellows, allowing them to let
their notes fall due without forcing
collection.

We don’t want less optimism and more

optimists who

pessimism in business, but we do con-
tend that business is an undertaking
for realists. We have little sympathy
for the man who doesn’t know he is
through until the sheriff has sealed his
safe. That variety of light-hearted
optimism is a burden on the commun-
ity. William Feather.

 

The ability to invest wisely
is the keystone of prosperity

A. E. KUSTERER & CO.

303-307 Michigan Trust Building
GRAND RAPIDS, MICHIGAN

The Oldest Investment Banking House
in Western Michigan

Depositors are people who. get
scared and break a bank and then cuss
it for breaking,

     
   
   
     
 

AMERICAN
HOME
SECURITY
° BANK °

Under the Tower Clock
On Campau Square

 

Phone 4267

 

 

 

GRAND RAPIDS NATIONAL BANK

 

Established 1860
Incorporated 1865

Nine Community Offices

GRAND RAPIDS
NATIONAL
COMPANY

Investment
Securities

Affiliated with Grand Rapids
National Bank

 

 

 

 

 

 

12

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.

President—William Schultz, Ann Arbor.

First Vice-President—Paul Schmidt,

Lansing.

Second Vice-President—A. Bathke, Pe-
toskey.

Secretary — Herman Hanson, Grand
Rapids.

Treasurer—O. H. Bailey, Sr., Lansing.

Directors — Ole Peterson, Muskegon;

Walter Loefier, Saginaw; John Lurie,
Detroit; Clayton F. Spaulding, Battle
Creek; Ward Newman, Pontiac.

 

Small Tradesmen Not the Only
“Dubs.”

That misery loves company may not
be a nourishing fact, but there is cer-
tainly a degree of comfort in finding
that small merchants, like grocers,
were in no way less wise in 1929-311
than the biggest of big New York
financiers. When we consider what
special knowledge those men were
supposed to have, their record is
actually worse than that of any ordin-
ary business men we know of.

There’s the First Security Company,
a subsidiary of the First National
Bank, New York, famous, according
to B. C. Forbes, as the most profit-
able banking institution in America,
with dividend record of 100 per cent.
annually, “directed” ‘by the most
famous individual moneyed men we
have. ‘This is its last report:

“On ‘March 10, the market value of
its assets exceeded its indebtedness by
$38,000,000. The market value of those
assets now is less than its indebtedness
by approximately $6,000,000.”

Forbes asks: “If Morgan, Baker,
Lamont, Gifford, Taylor, Reynolds and
others had known what was ahead, do
you imagine they would have incurred
this shrinkage of $44,000,00 in less
than forty-four weeks?”

Grocers can take theart, in view of
such facts, when faced with such de-
clining replacement costs as make them
take a modest loss at this time. But
let us likewise remember that the quick
loss is the least loss; mark goods cor-
rectly, sell them out, buy again. That
is the way of recovery and renewed
earnings.

I have a letter from my good friend
George S. Hougham—pronounced, by
the way, as is it were spelled Huffam;
just as Belvoir is Beaver, Polkinhorn
is Poon and Beauchamp is Beecham
among the Hinglish. But now that
we have had our little smile, let us note
that Brother Hougham is executive
secretary of the Retail Merchants As-
sociation of ‘Canada, and has held
that job for many years. That last
means he is a truly able man, for
none other than able can hold any such
position among the British or Brit-
ishers.

That Canadian association thas as its
object “to protect the commercial in-
terests of all retail merchants through-
out Canada,” and it does just that.
Like the Institute of Certified Gro-
cers in London, its activities are broad-
ly devoted to all retail Canadian mer-
chants, This enables it to untangle
misunderstandings and promote har-
mony among merchants of all classes.
The grocery department in Eaton’s
department stores can be included
without prejudice along with Loblaw’s
widely scattered chain units and the
smallest individual grocer,

MICHIGAN TRADESMAN

That spirit is in keeping with Brit-
ish institutions; and when [ recall how
free speech is suppressed in some of
our trade gatherings, vital portions of
discussion deleted from supposedly
complete verbatim reports and other
prejudiced methods employed by some
shortsighted directors, I wish we might
take a leaf out of the British trades-
men’s book,

Grocers often are attracted by the
thought that they might quote two
prices, one for cash-carry sales, the
other for credit-delivery. This can be
done provided it be done right and
that the plan be carried out without
favoritism or deviation.

To do this right, we must remember
that it is plain. human nature for any-
one to resent paying more than an-
other, even though one consumes more
service than another. So it is almost
never—perhaps absolutely never —
good to make a price scale to which
anything must ibe added.

It sometimes works, however, the
other way round. Make prices to in-
clude full service and where a cus-
tomer pays cash and carries the goods
away, list the purchase, total it and
fromthe total deduct 3 per cent. or
whatever you determine as the proper
allowance. That is to say, a conces-
sion for non-service can safely be made
in some cases, whereas a charge for
service is almost never a _ successful
plan.

Strictly speaking, however, cash
trade costs more than credit-delivery
trade. Why, I have discussed many
times. And I believe, from long and
extended observation that every grocer
operates on the surest ground when
he chooses one class of trade, serves
that one class with all his intelligence
and energy, and lets those who want
to trade on a different basis go else-
where, The specialist in service—or
non-service—is the man who wins
mostly.

Under the caption: “What Every
Grocer Should Know,” I find this:

“Many grocers have on their books
good, steady, standby customers se-
cured by the fact that credit was ex-
tended to them when they were in dire
need of it. Their sense of apprecia-
tion keeps them trading with the man
who befriended them; but, kind read-
ers, do not forget that most grocers
have lost their shirts and their business
by this very method of extending
credits.”

‘The saving clauses at the end are
the only sound part of that writing;
and those are not strong enough to off-
set the insidious plausibility of the
larger portion. The all but universal
fact is that credit extended to folks in
need is credit lost. This is absolutely
logical, too, because credit is only
properly extended for the purpose of
increasing business and profits. Credit
trade is properly such as is sought by
the merchant, not what is gone after

by those in need, And any intelligent

merchant will seek to sell on time only
to those whose trade promises to be
profitable. The ibest people, those who
have real responsibility behind them,
those who have good reputation for
paying promptly—such are the folks
among whom the real merchant seeks
to extend credit,

Let us not mix the issues. Every
worthy man seeks to contribute his
share toward the wants of the deserv-
ing needy. The community chest or
similar organization is the avenue for
that contribution. The credit depart-
ment of no business on earth is the
proper place for charity. Business and
philanthropy do not mix,

Now that Uncle 'Sam has published
Parts 1 and 2 of his Louisville findings,
cost 15c and 20c each respectively,
question is, How many grocers are
reading them? Those publications will
not benefit grocers very much if they
are left to gather dust in, the storage
rooms in Washington.

“Keeping the store in order and
stock well arranged” is a humdrum
job, but it can be made a fascinating
daily task, as this writer knows from
experiences dating back fifty years.

It is hard sometimes to recall and
retrace the working of a boy’s mind,
but I remember that it occurred to me
that the way to get the store in order,
keep its stock in shape and have
things neat was to do certain things
daily. I began each day, after the first
orders were out, by going about and
making a note of eight or ten tasks,
then doing them in consecutive order
until business called me away. Soon
the other boys fell in line and the
work was better done, while each of
us was so regularly interested and
busy that we did not get into mischief.
That was in the grocery store of 1882.

Paul Findlay.
—_~+~-+>—____
Let Your Motto Be “Onward 1932.”

“Just as the basis for every depres-
sion is laid in the preceding period of
prosperity so the basis of every pros-
perity is laid in the preceding period
of depression.’ George E. Roberts,
vice-president of the National City
Bank of 'N. Y.

The accuracy of the above quotation
is clearly manifested by a perusal of
the results for 1931. Some concerns
made profits during 1931, others re-
peated their 1930 losses. In every
case the profits are traceable to the
same cause; the early realization dur-
ing 1930, of a changing set of condi-
tions,

Those stores that succeeded during
1931 were not immune from the effects
of general conditions. They succeeded

‘in spite of the circumstances prevail-

ing. They suffered losses in volume
as did everyone else. But they follow-

 

January 27, 1932

ed our oft repeated advice, “Know
what is happening and act according-
ly.”

These successful stores studied con-
ditions; took their mark-downs early;
reduced their inventories; adjusted
their buying budgets; studied their
price lines in relation to customers re-
quirements; watched commodity mar-
kets closely; reduced their expenses to
the new volume, not by ruthless slash-
es, but by painstaking and careful
analysis.

In nearly every case where 1931 in-
dicates a loss, you can easily trace the
cause to the failure to make a quick
and sane adjustment to changing con-
ditions,

The losing stores failed to reduce
their inventories to their new volume;
maintained prices on old merchandise
until it was too late; tried to hang on
to the old price lines instead of meet-
ing the new requirement of their cus-
tomers; retained old reckless buying
habits, To top things off, many of
these stores pursued the course of
least resistance in reducing expenses.
Instead of carefully analyzing before-
hand, each item of expense and study-
ing its relation to general efficiency,
many of these stores swung their axes
right and left. They avoided purchas-
ing every commodity or service, re-
gardless how essential, if the salesman

- or concern would take ‘“‘no” for an

answer, They cut payrolls by the per-
centage method, without beforehand
considering the effect, thereby retain-
ing the inefficient and unnecessary
employes and killing the initiative and
enthusiasm of the loyal and productive.

The wisest course any retailer can
follow for 1932 is a course mapped out
by careful study. Haphazard guess-
work will not do the trick, ‘Careful
budgeting and accurate analysis of
your problems will pay handsome
dividends in 1932. Do away with the
old prejudices—set notions—hit-or-
miss methods. This is a new era,
looking for clear-thinking individuals
who know what they are doing.

The best New Year resolution you
can make is, “I will know what I am
doing and why JI am doing it.” Lay
the basis for your future prosperity in
this period of depression.

—___o~+ +.

Americanism: Wishing you had a
chance to boss this country for a while;
wishing you knew how to manage
your children,

 

Y

 

 
 
 

"PANCAKE FLOUR

- “brings repeat-order business

   
    
 

Bakes ‘em
in —

)/”

 

a ba te cit aN

“Aconitum ell

# &

January 27, 1932

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids

Vice-Pres.—E ¥. Abbott, Flint.

Secretary—E. J. La Rose, Detroit.

Treasurer—Pius Goedecke, Detroit.

Next meeting will be held in Grand
Rapids, date not decided.

 

Meat Dep—artment Can Be Made
Profitable,

The close of the old year and the be.
ginning of the new year is the time
when all of us look back at what we
have done during the past twelve
months, ‘figuring our mistakes on one
side of the ledger, and put the success-
ful things down on the other side.
Then we match one side against the
other, look at the profit and loss col-
ume, and thus decide whether the past
year has been successful for us or not.

Sufficient to say, there have been a
lot of things in the past year which
have made it difficult for the retail
meat dealer or the retail grocer to
operate at a profit. The meat depart-
ment can be one of the most profitable
divisions of the food store and often
can be made to show a profit when
other departments are going into the
red.

In the past year, people have eaten
approximately the same amount of
meat that they ate in the year 1930.
But the retailer who ‘finds that his vol-
ume of sales in pounds equals his vol-
ume of sales in pounds for 1930, will
also find that his dollar volume is off
from ‘fifteen to twenty per cent. Meat
prices, both at wholesale and retail,
have declined sharply throughout the
entire year. At the present time, there
is only one kind of meat which is
bringing a price near that which pre-
vailed at the close of 1930, and that is
beef of the best quality.

This situation means that the retail-
er has some tough figuring ahead of
him for 1932. It means that he must
cut his operating expenses to the bone
and build up as large a volume as he
possibly can if he is to keep his mar-
gin of profit such that he can pay his
men, take care of his overhead, and
keep the well-known wolf from the
door.

Probably most retailers are aware of
the fact that the general public for sev-
eral months felt that retail meat prices
did not reflect the declines that had
taken effect at wholesale, and that the
reduction of meat prices at retail was
not comparable to the reductions in
price of other food commodities. It is
a matter of great interest to the writer
that in the past two or three months,
the complaints which he has heard
about retail meat prices have complete-
ly died out. People realize now that
they are paying less money for their
meat, and that the percentage decline
in meat prices is perhaps in excess of
the decline in other foods which they
buy each day. The results of this feel-
ing on the part of the public are going
to be reflected in increased consump-
tion of meat. Housewives are keener
than ever for bargains in foods, and
they are finding them in meat stores.
The depression has stimulated their in-
terest in getting as much as they can
for the money which they have been
spending for foods, and they have
turned to the less-demanded cuts.
Some dealers have noted a hitherto
unprecented increase in demand for

7 rotawelorg mer ara ass agin yaecan eer amenity AOS Regen

MICHIGAN TRADESMAN

shoulder cuts, and for other meats
which have not before enjoyed a good
demand, If the depression has taught
the buying public that these cuts of
meat are good, high in food value, and
attractive in quality as well as in price,
its net result for the meat and live
stock industry will be favorable rather
than unfavorable.

The past year has seen retailers who
have not operated their stores. effi-
ciently pass out of the picture; it has
also seen chain stores which have felt
that they had an unbeatable advantage
simply because of the greater buying
power go to the wall. On the other
hand, retailers who have pared their
operating expenses, and worked to be-
come better merchandisers, have found
that the year 1931 has had bright spots
as well as dark spots.

It is safe to say that the retailer who
is watching his step and getting along
now will be the man who is the first to
cash in on the return of better times.

John ‘Meatdealer.

——>++____
Scales That Print.

When I was a boy of about twelve,
I very nearly went into business. My
father purchased and brought to our
town what was then a great novelty:
a platform scale into which you could
drop a nickel and from which you
would receive a printed record of your
weight together with certain informa-
tion about your future. My brother
and I were to have the proceeds from
this scale, provided we would take full
charge of servicing it. As it turned
out, the five cent price was too high,
and an attempt to convert the machine
into responding to a cent instead of a
nickel proved mechanically unsuccess-
ful.

I mention this incident partly for the
pleasure of “reminiscing” and partly as
evidence that the weight-printing scale,
for slot machine use, has been known
for quite a number of years. And yet
surprisingly enough, it is only just
now that an accurate weight printing
scale has been produced. The slot
machine never had to be particularly
accurate,

The printing device on a scale which
has now been developed is said not to
affect in the slightest degree the ac-
curacy of the weighing. It can be used
for time-saving and fool-proof record-
ing of shipments received and ship-
ments made, to make permanent rec-
ords during inventory taking, and for
chemical compounding where the ac-
curacy of the mixing in each batch
must be checked with the formula be-
fore the making of another batch.

The new printing mechanism can be
added to dial scales now in use but will
also be inbuilt in new dial scales.

Incidentally, another fairly recent
development in the use of scales is
spreading quite rapidly in the construc-
tion industry. Aggregates for con-
crete, formerly mixed by measure, are
now being put together by weight. The
result is a much nearer approach to
uniformity in the resulting concrete.

Chapin Hoskins.
ee

Commends Comment on Mr, Brewer.
South Pasadena, Calif., Jan. 19—
Your reference to Mr. Brewer in the
last Tradesman is fine, as well as true,
so far as I know.
The criticisms of Mr. Brewer have,
no doubt, come from those who have

not been personally benefited through
him or from those who are jealous of
his success. His acquiring control of
the Morton, as well as the Pantlind,
was not because of the profit to be
made for himself, but to uphold the
credit of the city. He is abrupt and
sometimes what people would call
rude, but he is straight. He says
what he believes, ‘but not what others
may want to hear if he doesn’t believe
in it himself. It is easy to criticize,
but hard to formulate.
Charles M. Heald.

Oe -
Gain in Lamp Orders Reported.
Demand for table lamps continues
brisk in the wholesale market. Retail-
ers who placed sample orders at recent
trade shows are now requesting larger
shipments, according to reports from
salesmen on the road. Low and medium
price goods are the only types in de-
mand, with table lamps finished in
white an outstanding item. In the last
few days a strong demand on parch-
ment shades for late February and
March delivery has been noted. The
gain in parchments has been made at
the expense of novelty shades popular
toward the close of the Fall season.

 

13

The weak point in the theory that
wicknedness caused the depression is
the continued prosperity of the wicked.

 

OYSTERS

(Chesapeake Bay)
Blue Points in the Shell.
Counts, Selects, and Standards.
SEA FOODS LAKE FISH
Wholesale

GEO. B. READER

Grand Rapids, Mich.

 

 

Jennings Vanilla Bean Extract

Messina Lemon ‘‘Terpeneless’”’ Ex-

tract, Anise, Cassia, Clove, Rose,

Almond, Orange, Raspberry, Win-

tergreen, Peppermint.

Jennings Flavoring Extract Co.
Grand Rapids, Mich.

 

 

Store, Offices & Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 lonia Ave., N. W. Phone 86027

 

 

 

 

MR. GROCER for repeat
sales get your supply

of
POSTMA’S

DELICIOUS RUSK
Fresh Daily

POSTMA
BISCUIT
co.

Grand Rapids,
Mich,

50th

Anniversary

BSN ;
oe

 

1882-1932

 

 

 

 

FRIGIDAIRE

ELECTRIC REFRIGERATING SYSTEMS

B
RODUCT OF GENERAL Moros

 
  

      

 

 

 

 

 

—v . ya CONTROL
eS < AND
HYDRATOR

 

All
Models
on Display
at
Showroom

 

 

 

 

a

F. C. MATTHEWS & CO.

18 E. Fulton St. Phone 93249

 

 

 

 

   

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

Corduroy Tires

Known from the Canadian Border to the Gulf—and from New
York Harbor to the Golden Gate—the Corduroy Tire has in ten
years gained a reputation for value, for superlative performance
and dependability that is second to none!

The Corduroy Dealer organization dots the nation’s map in
metropolis and hamiet.
allegiance to the Corduroy Tire because of long years of unfail-
ing tire satisfaction to the motorists of the country.

Go to your Corduroy Dealer today. Ask to see the tire. Big—
Sturdy—Handsome in all its strength and toughness, the Cor-
duroy Tire will sell itself to you strictly on its merit.

CORDUROY TIRE CO.
Grand Rapids, Mich.

It is an organization that swears

SPECIAL DIE CUTTING AND MOUNTING

GRAND RA,PI

DS, MI

 

C H I

GA N

 

VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.
Distributors Fresh Fruits and Vegetables

Cranberries, Grapefruit, “Yellow Kid” Bananas, Oranges,
Onions, Fresh Green Vegetables, etc.

 

 

 

 

14

HARDWARE

Michigan Retail Hardware Association.
President—Waldo Bruske, Saginaw.
Vice-Pres.—Chas. H. Sutton, Howell.
Secretary—Harold W. Bervig.
Treasurer—William Moore, Detroit.

 

Suggestions For the Hardware Dealer
in February.

In many hardware stores, the ardu-

ous job of stock-taking is over. The.

hardware dealer is well advised to get
this work done as early as possible in
the New Year. Presuming this, the
decks are clear for the February pro-
gram,

Stock-taking thas given the hardware
dealer a “close-up” of his business. The
shelves are presumably in order, the
various lines are assorted, the “tail
ends” of stock are conveniently placed
for jobbing off, the accounts are in as
good shape as possible, and everything
is squared away for the coming year’s
operations. The merchant knows where
he stands, the dollars ‘he has gained or
lost, the lines that have proven most
saleable, and the merits or otherwise
of his store organization and methods.

He has, mentally at least, consoli-
dated his position and is now ready for
the next advance.

As a curtain raiser, it may be worth
while to assure yourself that the cler-
ical department of the store is in first
class shape. What about your meth-
ods of book-keeping, for instance? ‘Can
they be improved? Or amplified? Or,
on the contrary, can they be simplified
without reducing their efficiency?

A book or system of records added
may mean all the difference between
order and chaos in the office. And
now and then a record that takes con-
siderable time and labor can be drop-
ped without any perceptible reduction
in efficiency. The main thing is to
scrutinize closely, critically and dis-
passionately the office system you are
using with a view to improvement.

If the inventory shows that the
book-keeping has been at fault, don’t
be afraid to make changes, In the
small store, elaborate systems may not
be necessary; but in days like these it
is a mistake to rely on primitive meth-
ods. For instance, the hardware deal-
er whose idea of keeping track of prices
and “want lists” is to carry the items
in his head, with occasional help from
a badly jumbled notebook, is working
under a needless: handicap.

Go right at the work of improving
your office methods, and get this job
done while the year is still young. You
may have a good scheme in mind
whereby to keep track of the selling
and cost price of goods. You may have
the idea for a neater and more com-
prehensive sales book which might do
away with considerable confusion. If
you have such ideas for improvement,
try them out. It is better to put an
idea to the test of actual practice and
find it wanting, than to stumble along
using an old system and assuring your-
self that you will get better results
after you introduce your new idea
“some day.”

Your credit and collection depart-
ment will need careful watching this
year. Even under normal conditions,
many merchants are too lax in ex-
tending credit and not sufficiently sys-
tematic in making collections. On the
one hand, debtors may be allowed too

MICHIGAN TRADESMAN

much rein. ‘On the other hand, there
may be no clear-cut system of render-
ing and collecting accounts. With
this the case in ordinary years, in times
like the present added care is advis-
able.

The larger the cash trade done, the
quicker the turnover. So, too, there is
a big difference between short and
long credit. If no systematic rule is
adopted with regard to settling ac-
counts, customers get the idea that
“any old time” is satisfactory.

Some merchants think that an open
handed assurance that “You needn’t
be in any rush about settling,” is a
sure way to winning the favor of cus-
tomers. J recall one salaried man who
followed the usual bad practice of
spending his income before he earned
it. ‘The grocer, the hardware dealer,
this and that merchant, gave him un-
limited credit—no stipulation as to
the amount, or the time of settlement.
Only the dry goods dealer followed a
systematic method of rendering an
itemized account at the end of each
month and getting a note at thirty
days in settlement. The result was
that the dry goods man got prompt
settlements (comparatively speaking)
with a limit of two months between
the sale and the actual cash. The other
merchants had accounts running into
three figures and unsettled for months
and even years,

‘That man could probably have got-
ten wide open credit from some other
dry goods store. He didn’t even seek
it. The dry goods man followed a
certain system and the customer
adapted himself to it. He paid the
man who politely but firmly required
systematic settlements; even if, to do
so, he had to increase the amounts
owing to the dealers who followed: the
“There’s no shurry about settling”
policy.

Trade is never lost by a polite but
clear-cut request for settlement. In
most cases all that is needed is to ren-
der an account at the end of the month
with the statement conspicuously print-
ed or stamped on it, “Settlements must
be made monthly.” Of course, in in-
dividual cases, special arrangements
may be made. In cases of misfortune,
too, no dealer is going.to be a Shy-
lock. But if the customer can’t pay,
it is only fair for him to tell you why,
so that you can work out a new ar-
rangement. Care in the first place in
extending credit and in the second
place in making collections will elim-
inate a lot of bad debts. Some dead
beats are dead beats by virtue of their
very nature, and should never get
credit at all; but others acquire the
dead beat habit as the result of too
generous credit unthinkingly extended
them,

Now is a good time to plan the re-
arrangement of the store for spring
trade. The shifting of a counter, the
more effective disposition of a silent
salesman, may gain space or enable
you to show your goods to better ad-
vantage. The show cases and shelves
should be brightened up. A few dol-
lars spent in paint, varnishes, polish or
wall tint will add immensely to the
appearance of the store. If any re-
modeling of the building itself is re-
quired, now is the time to have it
done.

If the mid-winter special sale has
not yet been staged, a good time to
put it on is early in February. Tihis
mid-winter or after-inventory — sale
should enable you to clean up the
stock in preparation for spring. It
will also serve the useful purpose of
stimulating sales at a time when trade
is rather slack,

More than this though can be done
to make February a reasonably good
business month rather than an exceed-
ingly dull one. Newspaper advertising
and window display are always help-
ful, When trade is dull, the average
merchant is inclined to allow his win-
dow displays and newspaper advertise-
ments to become perfunctory; while as
the busy season approaches, he wakes
up and puts forth extra efforts to at-
tract business. Thus, the hardware
dealer does his most aggressive adver-
tising in the busy Christmas season;
and when Christmas is over he lies
down like a tired horse and says to
the inexperienced junior, “Say, you
scratch out an advertisement or throw
together some kind of window dis-
play.”

The normally dull month of Febru-
ary should constitute a challenge to
the aggressive qualities of the true
merchant. Now is the time to call up
your mental and spiritual reserves and
put your very best ideas into action.

For the next few months put on the
very best window displays you can de-
vise. Put out the most appealing ad-
vertising copy you can produce. Put
your best efforts, and see that your
salespeople put their best efforts, into
every sale.

Do you say, “Aw, what's the use.
It’s only waste effort. Why not save
the good ideas for better times?” That
is a mistaken attitude. In this sort of
thing, you learn to do by doing; you
learn to do better by doing better.
Your mind grows with exercise. Even
supposing the response to your best
efforts in February is somewhat re-
luctant, the job of devising better
newspaper advertising and better win-
dow displays is worth while. You are
getting in training for the busier and
more prosperous months to come.

But even in the immediate moment,
good work along these lines is fruitful.
You'll find business immensely stimu-
lated—more than you dream. And,
meanwhile, every A-1 window display
and every cracker-jack newspaper ad-
vertisement helps to build the fine
store thabit of doing things as they

January 27, 1932

should ‘be done. The effort involved in
keeping your work up to a high stand-
ard will do you far more good than
any “rest’ you would get by slacken-
ing effort in the dull months and al-
lowing the business to run itself,

Plan right now for a series of win-
dow displays to carry you through un-
til spring. Two changes a _ week,
maybe three, regular as clock-work;
every display a live and timely effort,
with a clear-cut message to the public.
Plan it all in advance. This prevents
careless, slipshod and _ purposeless
blundering, and gives unity and
strength to the series. Make each dis-
play tell something.

Then let your newspaper advertis-
ing, changed just as often, tie up with
your displays; see that the two pub-
licity mediums work hand in hand; and
put into your copy every bit of punch
at your command, Try this out for
six weeks,

Now is a good time to go over your
various prospect lists. Encourage your
salespeople to look out for new pros-
pects. Get more closely in touch with
your helpers and arouse in them a
bigger interest in the store and its

Victor Lauriston.
——_»->—_—_—_
Cheap Kitchen Ware Wanted.

Continued demand for low-end
kitchen ware has caused widespread
complaint among sales agents for
crockery and metal utensils at the New
York market. Buyers inspecting
Spring merchandise refuse to consider
articles priced above last year’s popu-
lar levels and in most instances are
insisting upon substantial reductions
from Fall quotations. Retailers who
featured items in 50 cent and $1 ranges
last season are shopping for goods to
sell at 25, 35 and 50 cents. Chain
stores specializing in extreme low-end
merchandise are adhering to previous
price levels, but insisting on better
quality goods,

—_—_—_+ ++ —

A new automatic spray method for
protective priming of lumber with alu-
minum or other paints is guided by
the “electric eye.” As the lumber
feeds through at from 60 to 200 linear
feet per minute, every inch of it, top,
bottom, sides, ends, is uniformly
primed without human attention. Cost,
$8 to $10 per thousand board feet.

—_—_>+>____
The reason you see so many stray

cats along the highway is because
their hides make a very poor quality
of sealskin.

SUCCESS,

 

Michigan Hardware Co.

 

 

100-108 Ellsworth Ave., Corner Oakes
GRAND RAPIDS, MICHIGAN

Be

Wholesalers of Shelf Hardware, Sporting
Goods and

FISHING TACKLE

 

°

?
{a
12
13
ta

 

 

 

os

wes Ve

ees

mn

 

pale

 

 

 

 

 

 

 

 

 

January 27, 19382

MICHIGAN TRADESMAN

15

 

DRY GOODS

Michigan Retail Dry Goods Association.
President—Jas. T. Milliken, Traverse
City.
Vice-President—George C. Pratt, Grand
Rapids.
Secretary-Treasurer—Thomas Pitketh-
ly, Flint. :
Manager—Jason E. Hammond, Lansing.

 

Dry Goods Merchants Are Arrayed
Against Sales Tax.

Lansing, Jan, 25—It was stated in
our recent bulletin of Jan. 8, that the
official board of the Association would
hold a meeting in Grand Rapids on
Thursday, Jan. 14. This meeting was
held and there were present the Presi-
dent, Vice-President, Manager and
three directors. There were also pres-
ent five other members of the Associa-
tion, including former ‘Presidents
Frandsen and Mills and former Sec-
retary Jones. A quorum was present.

The purpose of the meeting was to
listen to a financial report of the man-
ager for the year 1931 and to make
plans for the annual convention for
1932.. A complete financial and manu-
script report was submitted to the
board by the manager and ordered
spread upon the minutes of the organ-
ization. These are too voluminous to
report in a bulletin to the members,
but any member desiring a copy of
the financial report and the present
status of the organization may receive
one by request to the Association
office,

Briefly, we will say that quite a num-
ber of the members of our Association
are in arrears on the payment of their
dues and, in view of the financial de-
pression, we have not been as insistent
in our requests for payment as under
more favorable circumstances. The
manager stated that he did not think
it quite appropriate to cancel member-
ships on stores which have paid for
ten or twelve years when, by giving a
little more time, payments would be
forthcoming, ‘This attitude was ap-
proved by the members present. We
wish to urge our members to give im-
mediate attention to their statements
which will be sent them Feb. 1, as we
wish to come down to the time of our
convention without showing a deficit.

President J. T, Milliken was accom-
panied to the meeting by Don Weeks,
Secretary of the Traverse City Board
of Commerce, who submitted an urg-
ent invitation for our Association to
hold its convention in Traverse City
during the cherry blossom time the
last of May. The question of the time
and location of the convention was
discussed at considerable length. The
arguments in favor of Traverse ‘City
were the beauty of the location, the ex-
cellence of the splendid new Park
Hotel and the enterprising nature of
the citizens who would co-operate in
every way possible to advertise the
convention and make it a success,

The objection was mentioned that
Traverse City was located aside from
the center of population of our mem-
bers. There was a sentiment among
those present in favor of Lansing or
Detroit. The question was decided by
calling the roll of the eleven persons
who were present, eight of whom
voted in favor of the Traverse City lo-
cation. The motion was made unani-
mous and suggestions were immedi-
ately made on the part of all present
for the planning of a program,

The personnel of the convention
program committee is as_ follows:
President J. T. Milliken, Vice-Presi-
dent George C. Pratt, Manager J. E.
Hammond, Secretary Thos, Pitkethly
and Director M. S. Smith.

It was decided to make the conven-
tion of one and one-half days’ dura-
tion, beginning on the evening of May
25 and continuing through the day of
‘May 26, closing with a dinner and pro-
gram. Comments were made regard-
ing the excellence of the newly built
concrete roads. Traverse ‘City can be
reached from all directions on the very

best of State highways. Begin now to
make your plans to see the beautiful
Traverse City region when the cherry
trees. are in blossom.

The annual meeting of the Grand
Rapids Merchants Mutual Fire Insur-
ance Co, is held on the third Friday of
January of each year. The annual
meeting this year was held at the com-
pany’s office on Jan. 15, All except one
of the officers and directors were pres-
ent. The officers and directors whose
terms of office expired in 1932 were
all re-elected for the ensuing term.

The report of the manager, Mr, De-
Hoog, revealed that the total amount
of business in force at the end of 1931
was $200,415 more than at the close
of business at the end of 1930. The
operating expenses for 1930 was 15.07
per cent. of the gross premium income,
For the same period of 1931 the oper-
ating expenses were 14.9 per cent.

The fire losses for the last year were
somewhat larger than the year
previous and it was reported that, by
reason of the depression of the times,
the decrease in the volume and value
of mercantile stocks, a considerable
amount of insurance had been can-
celled, but we were able to show that
the total amount of insurance in force
had increased during the year. Con-
sidering the circumstances, the report
was Satisfactory to the directors, who
complimented themselves that the
business of our insurance company had
suffered less than most other lines of
business,

The meeting of the board of directors
which followed the annual meeting
made some reductions in salaries and
other expenses, so that we start out
in a new year under very favorable
auspices and look forward to a suc-
cessful year. Any policyholder or
member of our Association desiring
further information may receive a de-
tailed report of the condition of the
company on request at the headquar-
ters of the company, 319 Houseman
building, Grand Rapids,

We enclose with this bulletin a
booklet prepared by a committee from
the National Retail Dry Goods <As-
sociation entitled, “Y & T—You and
Taxes.” We are favored with enough
copies of this booklet to furnish to all
of our members and comment or de-
scription concerning it is unnecessary
as the book is ably edited and can
speak for itself,

We believe the time has come when
our Association should take a definite
stand against any and all forms of re-
tail sales tax. ‘The country is over-
taxed already and new forms of taxa-
tion simply open the way for new
forms of spending, The policy through-
out the Nation should be the reduc-
tion of expenses and the eliminating
of all forms of taxation possible. We
hope that our members will carefully
preserve this booklet for future refer-
ence, Jason E, Hammond,
Mer. Mich. Retail Dry Goods Ass’n.

—_—__ +.
Swim Suit Orders Develop.

With bathing suit quotations fairly
well stabilized at the levels to which
they have descended since the opening
in September, most buyers are show-
ing more confidence in the market and
within the last week placed sizable or-
ders. In the ranges between $8.50 and
$9.75, purchases are fairly well scat-
tered, while the higher priced brackets
also come in for a share of attention.
In women’s goods, appliqued numbers
are most active, and the largest volume
ever done on these styles is expected
for the current year,

: ——_.+>
Spring Goods Getting Call.

Business in the wholesale markets
in the East shows a gain in the vol-
ume of Spring orders, with a decided
falling off in the quantity of merchan-
dise sought for clearance events, ac-

cording to reports. Weather condi-
tions play a large part in the shift of
buying, but the strong tendency of re-
tailers to confine purchases to planned
promotions which can be staged at a
profitable mark-up is also a major
factor. The call for Winter coats is
below expectations, but there has been
a pick-up in the demands for better
dresses in the second-showing styles.
At the moment, however, a compara-
tively better business is being done in
such accessories as sweaters, skirts and
blouses. Suits are being generously
sampled and promise to be very strong
for early Spring,
——_+ +

Retail Problems Before Convention.

The opening session of the twenty-
first annual convention of the National
Retail Dry Goods Association at the
Hotel Pennsylvania, New York City,
Feb. 1 to 5, will be devoted to a broad
view of the major problems now con-
fronting retailers. D. F. Kelly, of the
Fair, Chicago, and president of the
Association, will open the Monday

evening meeting with an address. Dr.
Lewis H. Haney, of the Bureau of
Business Research, New York Uni-
versity, and Dr. Lillian M. Gilbreth,
consulting engineer and member of
the ‘President’s Unemployment Relief
Committee, will be other speakers.

a

Plan Special Linoleum Displays.

Special displays of hard surface floor
coverings products will be used next
month in an attempt to increase the
sales volume. The displays will be
held in conjunction with the opening
planned by soft-surface rug and carpet
mills, Explaining the move a producer
of linoleums pointed out that demand
has been disappointing so far this sea-
son in spite of the fact that prices are
the lowest in years. The felt base
branch of the trade has enjoyed slight-
ly more volume than the linoleum
division, but chiefly for the extreme
low-end products on which profit mar-
gins are slight.

—_—_»+.+___

Another thing that has greatly de-
preciated in value is a sucker list.

 

 

 

 

 

 

MICHIGAN BELL
TELEPHONE CO.

 

58 out or 78
ADVERTISEMENTS» OF HOUSES,
ROOMS AND GARAGES FOR
RENT LISTED TELEPHONE
WHIABERS TO CALL... .

REQUENT advertisers in newspaper “Want Ad”
sections know that prospects usually will not trouble to
look up an advertised house or product when they cannot
telepkone first for infc rmation or for an appointment.

Whether or not you have a house, a room, or a garage
for rent, the telephone will prove useful daily in many
social and business ways. And, in emergencies, it will
summon doctor, firemen or police immediately, any
hour of the day or night.

Of all the things you buy, probably none gives so much
for so little as your telephone. ai

“In a recent single edition of a leading Michigan newspaper

 

 

 

   

  
   
    
 
  
  
 
  
  
  
   
     
  
   
 
  
  
 
 
    
 
  
 
 
   
 
  
  
  
   
  
  
  
  
  
  
  
 
  
    
     
   
  
 
  
  
    
  
  
  
 
 
  
    
  
  
 
  
   
   
  
 
  
  
 
  
  
 
 
  
 
 
 

 

 

 

  
    
    
     
   
    
    
    
     
       
         
 
     
    
    
     
   
     

16

HOTEL DEPARTMENT

News and Gossip of Interest To Hotel
Landlords.

Los Angeles, Jan. 23—The sugges-
tion of my friend Heldenbrand that he
meet me part way on my Eastern
vacation journey next spring seems to
have come to the notice of some of the
traveling men who used to submit to
my extortionary measures when I was
separating them from their coin at the
rate of $2 per for room and three
“squares,” and now one of them in-
forms me that a coterie of my former
victims are contemplating hiring a bus
and meeting me en route. I am afraid
there is some “cannister” motive con-
cealed in the proposition. Evidently
they plan beguiling me into the in-
nocent but devastating game of
“rummy” or else squeezing me for the
cost of gas. The Heldenbrand propo-
sition still interests me, besides offer-
ing a greater degree of safety.

 

Walter Hodges has announced that
heroic changes will be made in his Ho-
tel Burdick, Kalamazoo, in the near
future, among other things being the
addition of thirty-five bath rooms.
When the hotel was originally built a
large number of rooms were equipped
with what is known as connecting
baths, that is, one bath answering the
requirements of two rooms. These are
now being revised so that more rooms
will be supplied with private baths,
provision being made for both tub and
showers. All of which is in keeping
in touch with the past policy of the
hotel to at all times keep abreast with
the times, without much fuss or
feathers.

A new hotel organization was form-
ed at Washington, D. C., last week
which means the fraternizing of oper-
ators of hotels having 100 rooms or
less, and it already has registered
members from every state and Alaska.
Among other activities contemplated
will be the publication of a blue book.
Michigan was signally honored by the
election of William H. Aubrey, man-
ager of Hotel Waldron, Pontiac, as
its ‘first president,

 

 

Over in Las Vegas, Nevada, a new
hotel has just been completed for the
accommodation of divorcees and those
willing to be. It seems the board of
trade over there made the discovery
that a really profitable industry was
not being specially encouraged, so
they have started out to get the ‘busi-
ness, coming and going. I-presume
there will be special padded cells for
those awaiting separation, and the
usual orange blossom decorations for
such as are still “experimenting.”

 

The American Hotel Association
will be asked, at its next session, to
take some action against the operation
of hotels under the auspices of so-
called religious organizations. There
has been a movement of this kind, un-
der way for several years, but the law
makers are quite evidently “afraid of
the cars,” and nothing has been ac-
complished, though common _ sense
ought to teach almost anyone that the
very least that ought to be expected
from such institutions is that they
should bear their share of the burden
of taxation.

 

The ‘Shakespearian suggestion of
Denmarkian putrefaction seems _ to
have had a deadly parallel in South
America. One cannot help but note
these agonizing examples periodically.
Here in my hotel, is a dear little Michi-
gan woman, a septuagenarian, who
came to California a few years ago,
with a sheaf of Bolivian securities,
morally “guaranteed” by Uncle Sam,
who is to-day frequenting employment
agencies in the hope of securing a
place to earn enough for the few
crusts she consumes, living in the

MICHIGAN TRADESMAN

fancied belief that out of the two bil-
lion “recuperation” government pro-
gram proposed by the authorities some
manna will fall into her possession. I
am much afraid that the defrosting
process will be limited to those con-
gealed bank assets we hear of, and
then only on the net worth of the se-

curities lying dormant. Especially if

the fund referred to is administered on
a business basis.

 

Hotel Sherman, Allegan, will hence-
forth tbe presided over by Ben L.
Marshall, who for several years was
connected with Reid’s Hotel, at ‘South
Haven, and more recently with Hotel
Dwan, Benton ‘Harbor.

 

The formal opening of the new
Mather Inn, at Ishpeming, has been
announced. As the public has been
heretofore informed, the new hotel
has been erected on the site of the old
Nelson House, which, fifty years ago
was the joy and pride of Upper Michi-
gan, The Inn, a four-story brick
structure, with ample room accom-
modations for Ishpeming’s require-
ments for years to come, is of the
stately Georgian type of architecture
with a two storied portico in front.
The grounds have been beautifully
landscaped, and immediately in front
of the main entrance are artistically
terraced and the broad walk leading
to the street is bordered with short
flights of brick-topped steps, showing
up against a ‘background of well
selected shrubbery. The main lobby is
paneled in pine with fluted columns,
the whole being tinted a soft brown.
‘To the left is a large fireplace crescent-
ed with early period furniture. In the
rear are the clerks’ desks and the ad-
ministration offices, adjoining which
has ‘been provided a cozy smoking
room. Beyond these will be found a
sunken dining room, available for
private parties and other social func-
tions. Then there is an alcove to be
used as a writing room, and the main
dining room, 35x60 feet, the decora-
tions of which are in keeping with the
importance of the institution. On the
second floor, in addition to single
apartments, which are all modernly
equipped, are three apartments with
kitchenette equipment, together with
a most attractive club room to be used
by women. In all particulars the
Mather Inn, is strictly up to the
minute, and ought to prove a source
of sincere pride to the citizenry of this
most progressive city. There is one
thing to be said about this institution
which has been created during these
times of depression. It was needed,
and ought to bring a reasonably fair
return on the investment, which repre-
sents a creditable amount of enterprise
on the part of its promoters, among
whom is noticeably mentioned William
G. Mather, president of the Cleveland-
Cliffs Iron Co. I hope, during the
coming summer, to visit this institu-
tion, in which I have more than a pass-
ing interest. J used to visit periodical-
ly the older Nelson house, as far back
as 1879, I think, It had been erected
to take the place of the Barnum House
which had been burned previously. It
contained about fifty rooms, and sev-
eral suites. (Half of their number were
provided with baths hewn from solid
marble, which was the prevailing mode
at that period. Besides this, every
room was steam heated and illuminat-
ed with gas. I remember, on my last
visit to Ishpeming, within the last
decade, that I made a special survey of
the premises, and it seemed to me that
it was not so badly behind the times,
and in retrospection I could see the
institution which in its earlier days
was one of the finest hotels anywhere
in the country. It was the show place
of the Upper Peninsula, operated on
the American plan on a basic charge of
$2 per day. For many years it was
operated by John P, Outhwaite, a
pioneer of that city. Mr. and Mrs. H.
W. Stegman, purchased the property
several years ago, operating it success-

     
    
   
 

fully until its destruction by fire in
1928. The operating manager of the
new institution is Carl Quigley, who
has a record of accomplishment in
Middle West hotels.

 

Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St., W.
GRAND RAPIDS, MICH.

 

 

EAGLE HOTEL

GRAND RAPIDS, MICH.

Now under management of four
sons of the founder,
Jas. K. Johnston.

Hot and cold water and steam heat
in every room. Baths on every floor.

Rates, $1 and $1.25 per day.
Special weekly rates, $4, $5, $6, $7.
‘“‘Best room in town for $1”

Dining room in connection.

GUY, FAY, CARL and PARK
JOHNSTON

 

 

Park Place Hotel

Traverse City
Rates Reasonable—Service Superb
—Location Admirable.

GEO. ANDERSON, Mar.
ALBERT J. ROKOS, Ass’t Mor.

 

 

New Hotel Elliott
STURGIS, MICH.

50 Baths 50 Running Water
European

D. J. GEROW, Prop.

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the. Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.

European $1.50 and up per Day.
RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,

Pres. and Gen. Mgr.

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mgr.
Muskegon *5 Michigan

 

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous
patronage implies.” :

HOTEL ROWE

Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

   

January

 

Warm Friend Tavern

Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

GEO. W. DAUCHY, Mgr.

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms “i 400 Baths

RATES
$2.50 and up per day.

 

 

CODY HOTEL

GRAND RAPIDS

RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria <t- Sandwich Shop

 

 

 

 

 

 

a
= ———<—<$—<——

HOTEL —

ETROITER

ROOMS 75HO BATHS

FREE GARAGE
UNDER KNOTT MANAGEMENT

SINGLE ROOMS

WITH
PRIVATE BATH

aie

NO HIGHER

 

%

 

 

     
 

 

932

All
ble.

 

 

 

 

 

 

January 27, 19382

MICHIGAN TRADESMAN

   

17

 

‘Mrs. Meta Jennings, who manages
the Four Flags Hotel, at Niles, gave
the investors of that institution a most
satisfactory Christmas present in the
shape of a report showing that the
property has met all of its interest and
bond obligations, which is an out-
standing achievement when one con-
siders that so many similar institu-
tions, not only in Michigan, but every-
where, have fallen by the wayside. But
then this is no surprise for me. [I rea-
sonably expected she would meet all
the requirements when | heard of her
advancement as manager of the Four
Flags.

It is reported there are a lot of high-
priced hotel men out of jobs. There
are high-priced executives that are
such through accident, but the real
blown-in-the-bottle kind are usually in
demand. They are the ones who
possess horse-sense backed up by real
sentiment, J run across them frequent-
ly and they never worry about looking
for jobs. High collars do not always
make wholesome executives,

One of the little things not always
appreciated by the promoter and in-
experienced investors in hotel securi-
ties is that the profitable life of the
average hotel is comparatively short,
and that unless suitable provision is
made for depreciation the owners will
find themselves, long before they are
ready for it, with obsolete plants on
their hands. Then, when the inevitable
new hotel is built, the old one is ready
for the scrap heap, and cannot be con-
tinued at a profit.

The most revolting thing I have
heard of, is the attempt of a Chicago
union to terrorize attendants at
funerals, Will these so-called fraterni-
ties ever stop long enough to dis-
cover the hieroglyphics on the wall?
They have been constantly losing
prestige ever since the Mooney-
McNamara massacres, until they have
almost altogether divorced themselves
from public sympathy. The Chicago
episode looks to me like the last straw.
If the authorities do not discourage the
current proceedings, they will sure
hear of it.

 

Somehow [I like the way they im-
panel juries over in Arizona. In the
Judd case it was all over with in 24
hours, whereas in California, Michigan
and most other states it would have
required as many days. It seems they
make up a list of twenty-nine jurors,
from which the prosecution is allowed
to delete seven names, and the defense
ten. This is all done in a conference
between the opposing attorneys, and is
said to have worked out satisfactorily
for many years. At any rate, in the
ordinary treatment, the lawyers even-
tually have their way in the selection,
after a lot of expensive quibbling. Why
isn’t the Arizona way much better?

One becomes convinced, after all,
that the great problems of life are
often simplified when great minds are
applied. The League of Nations has
discovered a way for Europe to pay
back our money and bring back pros-
perity. All we have to do is to remove
our protective tariff; then they can
flood: our markets with European
goods made by cheap labor and take
away a lot of our money; and then they
can pay back some of it, if they feel
like it. When one comes to look into
these problems they are awfully
simple.

“Jack” Anderson, manager of Hotel
Harrington, Port Huron, has been
elected president of the Great Lakes
Tours ‘Association, which means that
the organization will be weaned from
the perfunctory broadcasting of “hot
air’ and will really function. You
can’t fool me on those Michigan boys,
and nobody knows more about the ef-
fective activities of Mr. Anderson than

»

myself. Also Walter J. Hodges, of the
Burdick Hotel, at Kalamazoo and M.
R. Gilbert, manager of the Prince
Edward Hotel, Windsor, Canada, are
close seconds. Also don’t overlook
Preston Norton, of the two Norton or-
ganizations who knows how to build
up associations and keep them built up.

 

R. B. Kernahan, manager of Hotel
Barlum, Detroit, is making a lot of
changes in his establishment. Among
others a large dining and grill room,
with coffee shop accessory, has been
established on the main floor, while
the lobby will be much enlarged and
improved.

Howard Heldenbrand, in his Hotel
World correspondence, says: “Cutting

four or five rib steaks off the loin end

of standard rib roasts, before roasting
the piece, and selling them on a steak
price basis, helps to keep the return on
roast beef up to where it belongs.”
And he might add that extracting three
or four good, clean slices from the
middle of a ham, before roasting,
while it may slightly disturb the con-
tinuity of the ham, will add to the
dunnage in the cash drawer.

 

Frank Bering, general manager of
the Sherman House, Chicago, was the
piece de resistance at a movie show in

‘Chicago the other night. The theatri-

cal manager discovered him in the
audience, announced the fact, where-
upon the audience demanded a speech,
which was accomplished without em-
barrassment on the part of the speaker,
Well, I should say not.

 

Two aerial beacons on top of Hotel
Scott, Hancock, began operation re-
cently. One is a stationary beacon of
13,000,000 candle power and is focused
on the local aviation landing field. The
other is of equal power and is erected
on a steel tower sixty-five feet above
the hotel roof,

 

Arcade Trudel, of Crystal Falls, has
purchased the Alpha Hotel, which has
been closed since its partial destruction
by ire last year. It will be rebuilt as
a one-story proposition,

Another fifteen story hotel is being
agitated for Detroit. It ought to be
supplied with a liberal proportion of
padded cells, to be available to a lot
of investors in that city who still be-
lieve in Santa Claus and are allowed
to play with matches. Slap stick
comedy is real scriptural teaching as
compared with human actors who
think more hotels in Detroit will build
a city.

 

A mid-winter meeting of the Michi-
gan Hotel Association will be held at
Post Tavern, Battle Creek, February
6. ‘Carl Montgomery will be the host,
which means there will be something
doing whether there is a quorum pres-
ent or not. Walter Gregory, manager
of the Palmer House, will be the prin-
cipal speaker at the business meeting
which will be followed by a banquet.
Invitations for the next annual meet-
ing have been extended by Frank R.
Johnson, of Johnson’s Rustic Tavern,
Prudenville; George C. Anderson, man-
ager of Park Place Hotel, Traverse
iCity and H. D. Smith, Fisherman’s
Paradise, Bellaire.

‘Harry Halfacre, manager of Hotel
Pfister, Milwaukee, has just been hav-
ing a real vacation, with this family, in
Florida. There is a lad who works
when he works, which is mostly, and
then enjoys a real vacation with a clear
conscience. A lot of the Michiganders
know him very well.

 

One of the magazines recently had
an interesting cartoon of a patron
seeking the prescription department of
a drug store, after being shifted from
lunch counter to cameras, and from
pipes and tobacco to toilet accessories,

finally learning that prescriptions were
filled in the basement. Perhaps he was
fortunate, at that, in finding that they
really ran a drug store after all. Now
that certain chain cigar stores are in-
troducing lunch counters, the main
purpose for which they were originally
operated may be relegated to the back
alley.

They poke a lot of fun at California
for her offerings of climate and its
vagaries. And it certainly does cut up
capers at times. The other evening I
was expatiating on the fact that I had
not worn an overcoat since becoming
a Native Son some four years ago, and
the next day it snowed, for the first
time in fifty-four years. This seems to
have been an off season everywhere.
Last summer it was exceptionally hot
through an elongated period. Some
have insisted that earth disturbances
changed the undersea ridge and con-
sequently the Japanese current, but the
weather bureau says not. Others think
that forest fires have had much to do
with it. But when we come to look
at it squarely the whole Northern
Hemisphere has had an unusual period,
and even foreign countries have not
escaped. Tourists going to Europe and
the Far East came home much dis-
appointed. California, however, does
have this advantage: If the weather is
too hot you can run over to the High
Sierras, a couple of hours away, and
feast on snowballs, or you can go
down to the ocean front and bask in
the surf. Or, if you really have been
naughty and want to do pennance,
why, there is Death Valley,

Frank S. Verbeck.
-——_>-____
Items From the Cloverland of Michi-
gan.

Sault Ste. Marie, Jan. 25—We all
are looking forward to better times.
Still the word Depression is being
heard in our midst.

The Steffens Hardware sent out
cards last week reading as follows: “It
is with deep regret that we, the ‘Stef-
fens Hardware announce the death of
John De Pression, who passed away at
midnight, Jan. 22, at the age of two
years and four months.”

This is a move in the right direction
and meets the approval of our good
druggist, V. R. Conway, who offered
a resolution to ‘fine each person $1 who
uses the word Depression. The effect
of the taking on of so many more men
in our factories is being felt to a mark-
ed degree with our local merchants.
Even our new flop house reports a
rushing business, being ‘filled each
night. It also affords a place for the
merchants to dispose of their surplus
left over vegetables, meats and other
food products, who are pleased to have
some place that they could use this
excess to good advantage.

Mrs. McGinley, who has been con-
ducting a curio and_ confectionery
store at DeTour for the past thirty
years, suffered a stroke last week and
is in a serious condition. Mrs, Mc-
Ginley is 80 years of age and not much
hope is ‘entertained for her recovery.

Sid O’Laughlin, the well-known
proprietor of the popular cafe at De-
Tour, known as “Sids Place,” has
closed the cafe for the season and has
returned to this former home at Bay
City, where the expects to spend the
remainder of the winter.

The first meeting of the Hikers was
held at Sugar Island on Sunday, the
club being entertained by Bob Cowan
at his summer cabin. The usual good
time was had by all.

Thrift can be carried too far, which
recalls the Scotchman who bought a
quart of anti-freeze and drank it, so
he wouldn’t ‘have to buy an overcoat.

Henry Shields, the well-known
Spruce street grocer, left last week for
Pontiac; where he will visit for a few
days with his brother, ‘George Shields,
who is also in the same _ business.

Henry expects to spend a few days in
Chicago and in Wisconsin before re-
turning,

A new drug store will be opened at
515 Ashmun street by Robert D. Goad,
formerly in the employ of the Joseph
Maltas drug store and Thomas J.
Arnold, of Chicago. Mr, Goad has had
a wide experience in the drug business
and is a graduate of the Philadelphia
College of Pharmacy. The store will
be modern and complete throughout,
embodying many new ideas,

In any kind of a year. It takes hard
work to make an easy living.

The city commission, in a_ special
meeting Friday, authorized $250 a
month for the Sault Bus Co., in return
for snow removal work. A plow will
be attached to each of the busses to
remove snow along the line. The fig-
ures of the Bus Co. have been showing
in the red, but with the increased rev-
enue they will be able to continue dur-
ing the winter. ‘William G. Tapert.

—_ +.

Additional News Notes.

Lansing—Claude E. Cady, manager
of the Cady Candy Co., will act as
installing officer for the Lansing Gro-
cers and Meat Dealers’ Association
Thursday night when the annual pro-
gram is held at the Kerns Hotel. Or-
chestra of ten pieces has been engaged
for the dance, which is to follow the
dinner. There will be cards and other
diversions for those who do not care
to dance. Directly after the dinner the
installation of officers is scheduled.
New officers to be inducted into of-
fice are Charles Foster, president;
Ona _ Sabroske, first vice-president;
Frank Preuss, jr., second vice-presi-
dent; Leo Larabee, secretary, and
William Havens, treasurer. One hun-
dred and seventy ticktes have been
reserved so far for the dinner. Pro-
gram is for association members, em-
ployes and families.

Hartford — Nicholas Hoffman, of
Holland, has been appointed receiver
for the Van Buren County Canning
Co., by Judge Warner, of Paw Paw.
The receiver was selected to dissolve
the company and was not the result
of bankruptcy it is said. Assets of
the company are to be sold as soon as
possible but whether in one unit or in
sections has not yet been decided.

Kalamazoo—Associated Industries,
Inc., 302 Peck building, has been or-
ganized to deal in coal, oil, lumber,
septic tanks, burial vaults, etc. at
wholesale with a capital stock of $50,-
000 common and $50,000 preferred,
$30.000 being subscribed and $1,000
paid in.

Dearborn— The Trumble-Sheppard
Drug Co., located at 7044 West War-
ren street, has purchased the Cox
Pharmacy at 13700 West Warren
street and will conduct the business at
the same location under the style of
the Trumble-Sheppard Drug Co.

Highland Park—The Stoker Sales &
Service Co., Inc., 20 Pasadena avenue,
has been incorporated to deal in and
equip boilers and heating plants with
a capital stock of $1,000 preferred and
100 shares at $4 a share, $1,000 being
subscribed and paid in.

Detroit—Roehle Bros. Storage Co.,
526 Alfred street, has merged its busi-
ness into a stock company under the
style of the Roehle Storage Co., with
a capital stock of 500 shares at $10
a share, $5,000 being subscribed and
paid in.

 

 

18

MICHIGAN TRADESMAN

Sanne

DRUGS

Michigan Board of Pharmacy.
President—Clare F. Allen, Wyandotte.
Vice-Pres.—J. W. Howard Hurd, Flint.
Director—Garfield M. Benedict, San-

dusky.

Examination Sessions — Beginning the
third Tuesday of February, March, June,
August and November and lasting three
days. The February and June examina-
tions are held at Detroit, the August ex-
amination at Ironwood, and the March
and November examinations at Grand
Rapids.

Michigan State Pharmaceutical
Association.

President—J. C. Dykema, Grand Rapids.
_First Vice-President—F. H. Taft, Lan-
ge en Vice-President—Duncan Wea-
ver, Fennville.

Secretary—R. A. Turrell, Crosywell.

Treasurer—Clarence Jennings, Law-
rence.

Some Modern Trends in Retail Phar-
macy.

Business is a parade—a procession,

The general store of 1860 represent-
ed the first step in the establishment
of the system we employ in buying
and selling—in the local distribution—
of the merchandise. Those general
stores, a few of which have survived
to the present day, replaced the foot
an wagon peddlers of earlier times.

The closing third of the 19th cen-
tury—1870 to 1900—witnessed the de-
velopment of the specialty store.
Wooden Indians poised their toma-
hawks at the doors of tobacco shops.
F. W. Woolworth saw the possibilities
of variety goods and the ten cent store
entered the retail field. Men’s cloth-
ing stores, millinery shops, stationery
stores, and other familiar retail outlets
appeared, Tihe general store of Civil
War days gradually was replaced by
stures which specialized in the sale of
selected groups of related products.

During the first two decades of the
present century—1900 to 1920—shelf
bottles largely disappeared from the
front parts of drug stores, and with
the: went practically everything that
cauld remind us of the old apothecary
shop. Chain drug stores came into
existence and, during the latter part of
the period, expanded enormously. The
years witnessed a revolutionary change
in the practice of selling merchandise
in bulk. Packaged, branded merchan-
dise became the order of the day.

The years between 1920 and 1930
were marked by further, and spectacu-
lar, chain store development. Big
business entered the retail field. There
were’ giant mergers among manufac-
turers and among wholesalers, and
both branches of the industry develop-
ed a measure of control of the retail
field, Price competition came to be of
paramount importance in selling at re-
tail. Improved methods of merchan-
dising came into general use. National
advertising and the open display of
merchandise in retail stores speeded
turnover and made it profitable to do
business on a smaller profit-margin.
We entered an era of better merchan-
dising methods,

Business is a parade—a procession.
We are now passing a given point—
where do we go from here?

I realize the danger of making any
prophecies in these days of rapid and
spectacular change and it is not un-
likely that totally new factors during
the next few years will enter to alter
the present drift of events in retail dis-
tribution, But, even so, I should like
to venture an opinion of what we may
expect during the next ten years. We

 

will be largely confined to a limited
number of manufacturers and jobbers,
and there will be closer co-operation
between manufacturers and retailers,
and jobbers and retailers.

Retailers will centralize their pur-
chases. They will do that to avoid buy-
ing too many lines. They will centralize
buying, to be certain of complete, ade-
quate stocks for a minimum invest-
ment. Centralized buying will insure
lower inventory, quicker turnover, in-
creased volume of sales. Also, by
placing their orders with a few select-
ed sources of supply, retailers of the
future will definitely associates them-
selves with certain manufacturers and
jobbers who, in turn, will feel personal
responsibility for the success of those
retailers and will offer them merchan-
dising aid and extend them credit
when they need it.

The trend toward closer co-opera-
tion includes the sponsorship of vol-
untary chains by jobbers. It is. illus-
trated by the tendency of some manu-
facturers to own retail stores. In the
so-called Squibb Plan we see in prac-
tical, successful operation a  profit-
sharing plan which is another example
of this tie-up of retailers with manu-
facturers. And, from the retailer’s
point of view—in addition to its profit-
sharing features—the Squibb Plan
seems particularly advantageous in
that it does not seek to control retail
outlets but merely to co-operate with
retailers in the merchandising of the
manufacturer’s products.

‘Improved store records will permit
retailers to fix maximum and minimum
quantity standards for stock of various
kinds, based upon turnover, type of

neighborhood and other controlling
factors.
There will be less thand-to-mouth

buying of staple items and retailers
will purchase such products in quan-
tities which will make it possible for
them to secure larger discounts, lower
costs, wider profit margins.

Retailers will find themselves in
agreement with the Druggists Re-
search Bureau, which announced re-
cently, at the conclusion of an ex-
haustive survey of the retail drug field,
that it is “entirely possible for a retail
druggist to buy a month’s supply at
a time of all his consistently selling
items of merchandise, to assure himself
that he will always have an ample
stock on hand to take care of all his
possible customers’ calls on the staple
merchandise, and at the same time to
achieve a rate of turnover easily from
8 to 12 times per annum.

Store furniture and facilities will be
rearranged to make possible more open
display of merchandise,

Stores will function as master sales-
men, displaying merchandise and
creating sales, not serving merely as
warehouses holding, and sometimes
hiding, articles that should be sold,

Every foot of floor space will be de-
voted to display of merchandise, to
service, to economy of operation.

Departments will be so related and
arranged that there will be no wasted
motion in efficient selling. ‘Aisles will
be wide and will invite customers into
and around the store.

Low counters, island displays and
display tables will provide for 100 per
cent. display of merchandise, and will

largely replace show cases and other
similar fixtures. Merchandise will be
placed on display, where customers
can see and handle it.

‘Store advertising and display space
will be allotted on the basis of sale,
turnover and profit margin.

More attention will be given turn-
over and profit margin. Store adver-
tising and display space allotted to
each department will be in direct pro-
portion to the revenue it produces. Re-
tailers will buy only what they know
they can sell. They will sell fewer
lines.

There will be failures, due in part to
carrying too many brands, too many
varieties—to having incomplete stocks
of fast moving lines and surplus stocks
of slow moving ones, Successful re-
tailers will concentrate their advertis-
ing and sales effort on demand mer-
chandise, they will cut out the dead-
wood and feature full and complete
assortments of merchandise that peo-

ple want to buy.

There will bea reduction in the
number of items and brands carried in
the average drug store.

Retailers of the future will study the
needs of their communities, and antici-
pate them. They will study their own
sales, locate the lines which move rap-
idly, and feature them. They will elim-
inate slow selling lines. Old and dead
stock will be cleared out in special
sales at whatever price it will bring.

Retailers will largely eliminate
waste and loss arising from injudicious
choice and slack, careless management
of goods carried in stock. There will
be less unadvertised, private brand
merchandise on sale in retail stores.
Retailers, at frequent intervals, will
take careful inventories of the items
they are handling, If those items
prove to be slow-moving and unprofit-
able, they will be quickly eliminated
from stock.

Retailers will accept smaller profit
margins—but will insist upon accom-
panying rapid turnover. Through the
gradual elimination of slow-moving
merchandise there will be a gradual re-
duction in the number of items and
brands carried in stock in the average
drug store.

Progressive retailers will establish
systems whereby they can determine
accurately the consumer demand and
merchandising value of new products.

Retailers will take care to buy only
what they know they can sell but they
will not close their shelves to new

  

January 27, 1932

products. Science and ingenuity would
be seriously hampered if manufactur-
ers were denied the opportunity to
distribute and to test the value of im-
provements and discoveries, Retailers,
therefore, will set aside special shelves
or sections—or devise some other sys-
tem—for the display and sale of new
merchandise,

Stock control record will indicate
within a short time whether a new
product is a merchandising success, If
it is, it will be removed to its proper
place in regular stock. If it is not, no
further merchandising, display or sales
effort will be devoted to it.

Retail selling areas will be analyzed
by- competent authorities and new
stores will be established only when
there is reasonable assurance that such
stores are required.

It seems extremely doubtful that the
opening of new drug stores in the
United States ever will be successfully
regulated by law but it is not unlikely,
in some sections at least, that whole-
salers will analyze retail selling areas
as to population, purchasing power,
competition and other limiting factors,
and discourage the opening of new
stores when it is apparent that such
stores cannot hope to equal or exceed
certain minimum annual sales. Such
analyses also will furnish information
upon which retailers can open new
stores in other trading areas with rea-
sonable assurance of success.

Retailers will make occasional sur-
veys of consumer demand for specified
products. They will withdraw active
support from selected products or
groups of products long enough oc-
casionally to determine whether those
items are in actual demand—or wheth-
er their sale depends entirely upon the
merchandising effort placed behind
them in retail stores. It will be pos-
sible to profitably follow the line of
least resistance in selling drug store
merchandise. Less sales effort will be
expended on slow moving products
for which there is little or no consum-
er demand.

Retail store selling prices will be
based, in an increasingly large number
of cases, upon “cash-and-carry” ser-
vice, with an additional charge for
credit and delivery.

Retailers, in increasing numbers,
will announce price policies which take
into account the added cost of charge
and delivery services. They will ad-
vertise ‘“cash-and-carry” prices to
meet competition and they will an-

 

 

National Candy Co., Inc.

 

PUTNAM’S

PUTNAM FACTORY

    

ASSORTMENT

2
onr
em asst

~po Maza Amer Pp <

 

Grand Rapids, Mich.

 

 

 

 

 

 

 

  

 

 

19
January 27, 1932 MICHIGAN TRADESMAN
nounce a 10 per cent, increase over Retailers will have before them at WHOLESALE DRUG PRICE CURRENT
those prices for charge accounts and all times current, up-to-the-minute fig-
10 to 15 cents per package for delivery ures showing their costs, sales and Prices quoted are nominal, based on market the day of issue.
service, Many retailers now claim that profit margins. They will equalize in pare ea , 01 6 Benzoin Cuania: Q3 40
they cannot do business ona two price that way one of the principal advan- | cpowa.).. 1%@ 26 — (oan Counc. ae
basis but some retailers are doing it, tages that has long operated in favor Borie | (Xtal) a 14@ “4 Bucalyptus -——- 1 00@1 2% Capsicum ~-_-- —- @33
ee ee in Ge 42% Se aes eee
Arrangement of stock on shelves in Salespeople in retail stores will be Mistatic oc wae <a Juniper Wood ~ 1 50@1 16 Caichioum eamu 3; S
‘ : “a: eS / “ sae of WNITIC ~..------- ARSENE | sisdeinenniniemaiie
retail stores will be utilized largely as more efficient. seine Deana a Oxalte a 5 @ 25 Lert extra — : ues ee a2 a
i instruction in retail selling will be the Sulphuric ------ Wee 60406 S38 Gentian He
a simple method of stock control and str = i re g : aa aa Lavender Flow 6 00@6 25 Gentian ----____ @1 3
self-keeping inventory. rule in retail stores, and in our colleges a 2 00@2 25 Guaiac, can. @2 04
i i i i Pp C i ainseed, boiled, bbl. @ 61 etn
Some chain organizations already of pharmacy. : oe ‘ Ammonia . Sp on a. bL @ 6&8 lodilie, Geleclsna. @1 50
employs such a system. The practice Salespeople will receive oa Water, 26 deg. 07 @ 19 Tanaced: ba leas 8G 76 Iron, ania Qi 56
: ror ines on . += Linseed, raw, less 65@ 73 Kino —-.--_-_-_.
will become general. Retailers will i how to sell oO peGiis et ‘ Water, : deg. -- aa Es Mustard. aatial. on o 30 an. @2 62
largely standardize their stocks. Stores /a%ger units as well as how to sell ad- eae “Gran.) 08 @ 18 Neatsfoot -_.. 1 25@1 38 Nux Vomice saul g1 80
i ai : a 4° we T : : _ Olive, pure -... 3 00@5 00 OYUpium -_---___
will be used more and more as display ditional merchandise, They will be = fe Oplum, Camp. a
and sales rooms and less and less as thoroughly informed concerning the Balsams yellawe 2 50@3 00 Guan, Decders’s gs ae
: sales points of the merchandise they (opaiba -_------ 50@ 80 Olive, Malaga, ee
anes pee are handling and will render prompt, Fir (Camada) -. 275@3 00 green ------___ 2 85@3 25
a . re han ; na
Retail drug store advertising will be is a i : Fir (Oregon) : oat Orange, Sweet 4 00@4 25 Paints
: efficient. courteous service to their cus- Peru ______---- 00G Origanum, pure_ @2 60 Lead, red dry __ 12@12%
done on a budget basis, the space al- ’ ee i inealge Co 1 50@1 80 Origanum, com’l 1 00@1 20 Tieng white dry 12@12%%4
e : tomers. Periodic sales contests will be Pennyroyal 3 25@3 50 ad, rite dry
lotted individual items, and the fre- 4 P t 27. 350@3 75 Lead, white oil _ 12@12%
x a : , held and every effort will be made to Sacke eppermint ~___ Cohn, yells ba Os 2
quency of advertising, depending upon Rose, pure ____

turnover, gross profit and sales, Such
advertising will be consistent, and
adapted to the territory served. A
definite sum—say two per cent. of to-
tal sales—will be set aside for adver-
tising, and it is likely that retailers will
charge to that budget the losses they
sustain in meeting extreme price cuts
on so-called “loss leader” merchandise,

Store inventories will ‘be taken at
quarterly periods, or oftener, as a
means of stock control and to check on
the self-keeping inventory system al-
ready touched upon.

Retailers will make frequent and
complete stock inventories. They will
set reasonable stock limits, and main-
tain adequate — stocks. “Inventory
nights” in retail stores will be late,
hard-working, effective events which
will give retailers the information they
need—not once a year but every three
months, or oftener.

Standard methods of simplified cost
keeping and book-keeping will be
worked out by competent authorities
and generally adopted and employed.

stimulate interest in selling.
Retail druggists will personalize
their service to their customers,
Successful retailers will make their
stores invaluable to the communities
they serve. They will supply the needs
(Continued on page 23)

 

BROOKSIDE BRAND
WHISK BROOMS

a, he
wu ~—- ROTARY PRIZE
Whisk

AMSTERDAM BROOM CO.

AMSTERDAM, N.Y

    
    

ALL STYLES
AND PRICES

 

 

 

Greenwood’s

Grand Rapids

 

Petty Day Books —

Michigan

Blank Books for 1932

Ledgers — Journals —Record Books
Day Books — Cash Books
Counter Order Books — Tally Books
Standard Order Books
Memorandum Books
Also
Account Files — Shannon Arch Files
Business and Income Tax
Records
Card Index Files — Letter Files
Blank Notes — Receipts — etc., etc.

Our stock is complete come in and look it over
Prices Right

Hazeltine & Perkins Drug Co.

Manistee

 

 

Cassia (ordinary). 25@ 30
Cassia (Saigon) -. 40@ 60
Sassafras (pw. 50c) @ 40
— Cut (powd.)

ee 25
Berries
Cube @ 75
Mish 220 @ 2
Euniper ..... 10@ 20
Prickly Ash ____. @ 50
Extracts
Eicorice ..._...-.- 60@ 75
Licorice, powd. .. 60@ 70
Flowers
Arnica ....... | 75@ 80
Chamomile Ged.) 35@ 45

Chamomile Rom. @ 9

Gums
Acacia, Ist @ 60
Acacia, 2nd —--. @ 45
Acacia, Sorts _... 20@ 30
Acacia, Powdered 25@ 35
Aloes (Barb Pow) 35@ 45
Aloes (Cape Pow.) 25@ 35

 

Aloes (Soc. Pow.) 75@ 80
Asafoetida 50@ 60

Pow. 22. @ 75
Camphor _ 80@1 00
Guaiae _.. @ 60
Guaiac, pow’d -.- @ 70
TONG @1 25
Kino. powdered__ @1 20
Wivreh @ 60
Myrrh, powdered @ %
Opium, powd. 21 00@21 50
Upium, gran. 21 00@21 50
Shellac, Orange 40@ 50
Shellac, White 55@ 70

Tragacanth, pow. 1 25@1 60
Tragacanth -... 1 75@2 25
Turpentine ~_. @

Insecticides

Arsenic _..... 7@ 20
Blue Vitriol, bbl. @ 06
Blue Vitriol, less 07@ 15

Bordea. Mix Dry 10%@ 21
Hellebore, White

powdered  - _... 15@ 25
Insect Powder.. 30@ 40
Lead Arsenate, Po. 11 @25
Lime and Sulphur

   
 

Dey Oe 6 3a
Paris Green -... 2%@ 45
Leaves
Buehy 2000 @ 60
Buchu, powdered @ 60
Sage, Bulk __._.. 25@ 30
Sage, % loose —_ @ 40
Sage, powdered__ @ 36
Senna, Alex. -_.. 50@ 75
Senna, Tinn. pow. 30@ 35
Uva Ural _...... 20@ 2%
Oils

Almonds. Bitter,

true, Of, —2. @ 50
Almonds, ‘Bitter,

artificial ~.___. 8 00@3 25
Almonds. Sweet,

wue 50@1 80
Almonds, Sweet,

imitation -... 1 00@1 25
Amber, crude .. 75@1 00
Amber, rectified 1 50@1 75
AMise 22000 1 25@1 60
Bergamont ---. 5 00@5 20
Cajeput ---.--.. 1

a2 8

Cedar Leaf -.... 2 00@2 25
Citronella -.---- 75@1 20
Cloves... 2 50@2 80
Cocoanut -----. 22%@ 36
Cod Liver —_---- 1 40@2 00
Croton .___---_. 8 00@8 25

13 50@14 00
Rosemary Flows 1 60@1 75
en E.

ict creatine ec 12 50@12 75
Sassafras, true 2 00@2 25
Sassafras, arti’l 75@1 00
Spearmint .._.. ’ GO@4 25
Ser 1 25@1 50
any 5 00@5 25
Ter USr 65@ 75
Turpentine, bbl. __ @ 49
Turpentine, less 56@ 64
Wintergreen,

Wee oo 6 00@6 25
Wintergreen, sweet

Pen: --- 3 00@3 25
Wintergreen, art 75@1 00
Worm Seed ____ 6 00@6 25
Wormwood -.. 7 00@7 25

Potasslum
Bicarbonate _.... 35@ 40
Bichromate —_.__ 15@ 25
Peonide 69@ 85
Bromide 54@ 71
Chlorate, gran’d_ 21@ 28
Chlorate, powd. 16@ 23

Gn Atay ae 24
Cyanies 32@ 90
fodide 4 34@4 55
Permanganate __ 22%@ 35
Prussiate, yellow 35@ 45
Prussiate, red _. 70@ 15
Sulphate .....____ 35@ 40

Roots

Alkanet -._...... 30@ 40

Blood, powdered___ 30@ 40

Calamus ee 25@ 65
Elecampane, pwd. 20@ 30
Gentian, powd. — 15@ 25
Ginger, African,

powdered -_._.. 20@ 25
Ginger, Jamaica. 40@ 560

Ginger, Jamaica,
powdered 35@
Goldenseal, pow. 3 00@3 50

Ipecac, powd. __ 3 = 60
Edeoriceg 2. 40
Licorice, powd.__ iso 25
Orris, powdered. 35@ 40
Poke, Powdered 25@ 40
Rhubarb, powd. __ @1 00

Rosinwood, powd. @ 60
Sarsaparilla, Hond.

SyOGnG oo @1 10
Sarsaparilla, Mexic. @ 60
Squils 50 70

Squills, powdered 70@ 80

Tumeric, powd... 15@ 25
Valerian, powd. _. @ 50
Seeds

AMSG 15@ 20
Anise, powdered _. @ 25
Bad ta .. 13@ 17
Canary 220 10@ 15
Caraway, Po. 25 20@ 25
Cardamon ______ 00@2 25
Corlander pow. .30 15@ 265

eo 15@ 20
Benne jo 20@ 30

Oe %@ 15
Flax, ground _. 6%@ 15
Foenugreek, pwd. 15@ 25
IOWA 8@ 15
Lobelia, powd. ..__. @1 100
Mustard, yellow 10@ 20
Musard, black___ ia 25
POGOe oo 25
Guinea 2 woos 25
Sangean . 30@ 40
Sunflower __..___ 12@ 18

Worm, American 25@ 30
Worm, Lavant — 5 00@5 75

Tinctures
Aeamite 2 8. @1 80
Bleee 2 @1 56
Asafoetida  -___. @2 28
arice 202 @1 50
Belladonna _______ @1 44
Benzoin ....._... @2

Ochre, yellow less 3@ 6
Red Venet’n Am. 3%@ 7

Red Venet’n Eng. 4@ 8
Pa@y «345. uu 3
Whiting, bbl. .. @ 4%

@
Rogers Prep. . 3 45@2 65

Msceillaneous

Acetanalid ...... 57@ 76
AM vs@ 13
Alum, powd, -- 054@13
sismuth, Subni-

THES oe 2 12@2 40
Borax xtal or

powdered -..... o6@ 13
Cantharides, po. 1 25@1 60
Cane: 2 40@2 70
Capsicum, pow ba a &
CARING 4044 ovu@9s
Cassia Buds —_ ue “s
Cloves oS 25@ 35

Chaik Prepared. < 16
Chioroform 4i@ 64
Choral Hydrate 1 2001 60
Cocaine 12 85@13 50

90

Cocoa Butter _._.. 40@

Corks, list, less 30710 to
40-10%

Copperas --..___ 3%@ 10

Copperas, Powd. 4@ 10
Corrosive Sublm 1 75@2 00
Cream Tartar -_.. 25@ 40
Cultie bone po bu
Oextrine 6%@ 16
Dover’s Powder 4 0U0@4 50
ikkmery, All Nos. 10@ =
lymery, Powdered @

Epsom Salts, bbls. Sess
epsom Salts, less 34%@ 10

Ergot, powdered _. @4 00
Flake, White _.. 15@ 20
Formaldehyde, lb. 09@ 25
Gelstine _..... 60@ 70

Glassware, less 65%
Glassware, full case 60%.
Glauber Salts, bbl. @ 03
Glauber Salts less 04@ lv
Glue, Brown -... 20@ 30
Glue, Brown Grd 16@ 22
Glue, White -___ 27%@ 35
Glue, white grd. 25@ 35

Giyceriig 15@ 35
OU oo 5@

OGG 6 6 45@7 00
lodoform ~..._.. 8 30
Lead Acetate 17@ =
Mace ........... @ 50
Mace powdered__ 1 60
Menthol 4 88@6 00
Morphine _... 13 68@14 33
Nux Vomica __._ 26

Nux Vomica, pow. 15@ 26
Pepper, Black, pw. 35@ 465
Pepper, White, po. 55@ 65
Pitch, Burgundy_ br 20

Qusasia 15@ 20
Quinine, 5 oz. cans @ 52
Rochelle Salts _...21@ 41
Saccharine ___._ 2 60@2 75
oan Peter 10@ 22
Seidlitz Mixture 30@ 40
Soap, green --.. 12%@ 25
Soap, mott cast. @ 26

~~ rod white Castile,
sue white Castile
less, per bar _ @1 60
Seda Ash —..__ s@ 1
Soda Bicarbonate aus 10
Soda, Sal @

Spirits Sana Bs 20
Sulphur, roll —___ 11
Sulphur, Subl. —. 19 10
Tamarinds ______ 26

Tartar Emetic __ 50 60
Turpentine, Ven. 650 16
Vanilla Ex. pure 1 50@2 00
Venilla Ex. pure 2 25@2 60
Zine Sulphate __ 06@ 11

Webster Cigar Co. Brands

Websterettes  _____ ae 60
CINee oo 50
Webster Cadillacs __ 75 0¢
Golden Wedding
Panatellas _.....__ 75 00

Commodore —......_. 95 00

 

 

 

 

Ne rer ne

MICHIGAN TRADESMAN

January 27, 1932

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues

== ee

 

 

 

 

 

ADVANCED DECLINED
Nucoa
Oleomargarine
AMMONIA Pep, No. 8. ..-—_-- 270 Plums
Parsons, Pep, No. 202 ------- ._200 Grand Duke, No. 2%4-- 3 25
Parsons, Krumbles, No. 424 —-.. 2 70 Yellow Eggs No. 2%-- 3 25
Parsons, Bran Flakes, No. 624 2 45
Parsons, Bran Flakes, No. 602 1 50 einek Raspberries
Parsons, Rice Krispies, 6 oz. -- 2 25 No. 2 __-_-----_---.-- 65
Rice Krispies, 1 oz. -- 1 10 Paae of Mich. No. 2.-. 3 10
All Bran, - Og : 7
All Bran, 10 0z. ------ Red Raspb les
All Bran, % oz. ---110 No, 2 ee
Kaffe Hag, 6 1-Ib. 2 75 Noo de _ 3 15
CANS  --<-3 Marcellus, No. 2 ---—~ 3 60
Pride of Mich. No. 2_. 4 00
BROOMS
Peacock, 4 sewed -- 3 45 Strawberries
Our Success, 5 sewed 5 25 No. 2 —.-------------~ 25
Hustlers, 4 sewed _.600 8 oz. @ ee 1 40
cnt 6 bewed . 7 oe Marceten. Se = 3 26
Quaker, 5 sewed ---- 8 40 Pride of Mich. No. 2__ 3 60
— a ee 6 50
ae 1 75
Whisk, No. 8 —--———- = CANNED FISH
Clam Ch’der, 10% oz. 1 36
Clam Chowder, No. 2. 2 75
ROLLED OATS Clams, Steamed, No. 1 2 75
Purity Brand Clams, Minced, No. % 2 40
Instant Flakes FKinnan Haddie, lv oz. 3 su
10 Ib. pails, per doz. 9 40 rea neg peren _-; : oe
15 lb. pails, per doz. 12 60 7 | Ta = shicken Haddie, No. 1 2 76
25 Ib. pails, per doz. 19.15 RECA PNnSTaNT | msec | ¥ fish Flakes, small -- 1 36
25 Ib. pails, per doz. 19 15 Fy} ee 4 Cod Fish Cake, 10 oz. 1 dv
ip i ge | 4 Cove Oysters, 5 oz. -- 1 35
APPLE BUTTER pase || Dre PURITY OAS oe %, Star 2 75
Quaker, 24-21 oz., doz. 2 10 | Shrimp, 1, wet ------
Quaker, 12-38 oz., doz. 2 00 CATS gery ons | Chia = Sard’s, % Oil, Key -- 5 40
a) Sardines, % Oil, k’less 4 15
BAKING POWDERS % Say aoe Alaska__ : :
, 2 0o2., ee mall, 24s ---------- 177 on, ed. Alaska 2 1
poral > o Apion OR 2 3 25 Salmon, Pink, Alaska 1 35
Royal. Sardines, lm. %, ea. 10@zz
Royal, . Regular Flakes ae et ee oe
Royal. 2% Ibs., doz. 13 75 Small, 248 ---------- 4 eee ee .
Royal, 5 Ibs., doz.____ 24 60 Large, 188 -------—- 3 25 phe od 4% Van Camps, is
China, large, 12s ---- 2 9 \ pies
Chest-o-Silver, lge. -- 2 98 oo “48, Van Camps,
*Billed less one free display to eee Sa
package in each case. — 1s, Van Camps,

 

KC, 10c size, 8 oz. --- 3 60
KC, 15c¢ size, 12 oz. -- 5 40
KC, 20c size, full lb.-- 6 80
KC, 25c size, 25 oz. -- 0
KC, 50c size, 50 oz. -- 8 50
KC, 5 lb. size -------- 6 75
KC, 10 lb. size -------- 6 50
BLEACHER CLEANSER
Clorox, 16 0z., 248 -. 8 86
Lizzie, 16 oz., 128 -.-- 2 15

BLUING
Am. Ball,36-1 0z.,cart. 1 00
Boy Blue, 18s, per cs. 1 35

BEANS and =
00 Ib. bag
Brown Swedish aoa 8 50
Dry Lima Beans 100 1b.7 75
Pinto Beans ---------- 5 5
Red Kidney Beans --

White H’d P. Beans 3 00
Black Eye Beans --
Split Peas, Yellow -- 6 00
Split Peas, Green ---- 6 50
Scotch Peas --------- 5 20
BURNERS

Queen Ann, No. 1 -- 1 15
Queen Ann, No. 2 -- 1 25
white Flame, No. 1

and 2, doz. -------- 2 25

BOTTLE CAPS
Obl. Lacquor, 1 gross
pkg., per gross ------ 15

BREAKFAST FOODS
Kellogg’s Brands.
Corn Flakes, No. 136 2 85
Corn Flakes, No. 124 2 85

Post Brands.
Grape-Nuts, 24s ------ 3
Grape-Nuts, 50 ------ 1
instant Postum, No. 8 5
instant Postum, No. 10 4
Sostum Cereal, No. 0 2 36

Post Toasties, 36s -- 2 85
Post Toasties, 24s -- 2 85
Post’s Bran, 24s ---- 2 70
BRUSHES

Scrub
Solid Back, 8 in. ---- 1 60
Solid Back, 1 in. ---- } 76
Pointed Ends -------- 1 26
i. Stove
Shaker ~-------------- 1 80
No. 60 ------- eS
Peerless -------------- 2 60
iw

Shoe a
No. 4-0 ---------------

No. 2-0 --------~----- 3 00
BUTTER COLOR
Dandelion ------------ 2 85
CANDLES
Electric Light, 40 Ibs. 12.1
Plumber, 40 lbs. ----- 8

Paraffine, 6s ---------
Paraffine, 12s ------- _
Wicking --------------
Tudor, *% per box -- 30

CANNED FRUITS

Hart Brand
Apples
No. 10 ..-—-——--—- 4 95
Blackberries
Pride of Michigan ---. 3 25
Cherries —
Mich. red, No. 10 ---- 7 00
Red, No. 2 --------—- 3 50

Pride of Mich. No. 2-- 3 00
Marcellus Red -. 56
Special Pie ---------— 1 75
Whole White -------- 3 25

Gooseberries
No. 10 _..... +

8 50

Pears
Pride of Mich. No. 2% 8 60

CANNED MEAT
Bacon, Med. Beechnut 2 60
Bacon, Lge. Beechnut 4 05
Beef, Lge. Beechnut 5 10
Beef, No. 1, Corned —- 2 40
Beef, No. 1, Roast —. 2 70
Beef, 4% oz., Qua., sli. 1 35
Beef. 4 oz. Qua. sli. 2 25
Beef, No. 1, Bb nut, sli. 4 ou
Beefsteak & Onions, s. 2 70
Chili Con Car., 1s -- 1 20
Deviled Ham, %s ---- 1 50
Deviled Ham, %8 ---. 2 85
Potted Beef, 4 oz. -... 1 10
Potted Meat, % Libby 562
Potted Meat, Libby 90
Potted Meat,
Potted Ham,
Vienna Saus.
Vienna Sausage,
Veal Loaf, Medium -. 2 25

Baked Beans

 

CANNED VEGETABLES

Hart Brand

Baked Beans
Medium, Plain or Sau. 70
No. 10 Sauce -~--------- 4.00

Lima Beans
Little Quaker, No. 10 13 00
Little Quaker, No. 1 -- 1 75

2 ee 2 55
Baby, No. 1
Pride of Mich. No. 1. 1.40

Marcellus, No. 10 ---. 8 20
Red Kidney Beans
No) 4) eee 25
No. 2 2 ee 1 10
S of. 22 75
String Beans
Little Dot, No. 2 —--. 2 90

Little Dot, No. 1 ~_-. 1.80
Little Quaker, No. 1-- 1.65
Little Quaker, No. 2 -- 2 75
Choice Whole, No. 10 12 50
Choice Whole, No. 2-- 2 35
Choice Whole, No. 1__ 1 45
Cut, No. 10) 222. 10 00
Cut, No: 2 2225 1 95
Cut, No.1 2 1 25

Pride of Mich. No. 2__ 1 75
Marcellus, No. 2 ---- 1 45
Marcellus, No. 10 ---. 8 25
Wax Beans
Litlet Dot, No. 2 ~--. 2 75
Little Dot, No. 1 -_-- 1 80
Little Quaker, No. 2.. 2 66
Little Quaker, No. 1 1 65
Choice Whole, No. 10- 7 50
Choice Whole, No. 2. 2 35
Choice, Whole, No. 1 1 45
Cut. No. 10 2. 10 00
Cut, No. 2 2 1 95
Cat, No. ta 85
Pride of Michigan _. 1 75
Marcellus Cut. No. 10. 8 25
Beets
Small, No. 2% —--_--- 3 00
Extra Small, No. 2 -- 2 80
Fancy Small No. 2 —-- 2 25
Pride of Michigan -_ 2 00
Marcellus Cut, No. 10 5 50
Marcel. Whole, No. 2% 1 75
Carrots
Diced, No. 2.—---.-_- 1 05
Diced; No: 10... 5 25
Corr
Golden Ban., No. 2-_-1 80
Golden Ban., No. 10 10 00
Tattle Quaker. No. 1_1 35
Country Gen., No. 1-- 1 25
Countrv Gen.. No. 2_-_- 1 70
Pride of Mich., No. 1 95
Marcellus, No. & ___. 4 2A
Marcellus, No. 2 ---- 1 35
Fanev Croshv. No. 2__ 1°70
Fancy Crosby, No. 1-- 1 25
Pease
Little Dot. No. 2 ---- 2 50
Little Quaker. No. 10 12 00
Little Quaker, No. 2 25
T.ittle Quaker. No. 1__ 1 60
Riftted BE. June. No. 10_10 90
Sifted BE. June, No. 2-- 1 75
Sifted E. June. No. 1-- 1 25
Belle of Hart, No. 2-- 1 75
Pride of Mich., No. 2__ 1 50
Marcel., E. June, No. 21 35
Mareel.. EF Jun... No. 16 7 50
Templar E. J., No. 2 1 30
Templar E. Ju.. No. 10 7 90
Pumpkin
No. 410 4 35
No. 2% 2. 1 25
No.2 ee 1 05
Sauerkraut
No 40) 2 4 70
No. 286. 2225 1 25
NO 2 95
Spinach
No, 2% {-- 25
No, 2 1 80
Sauash
Boston, No. 3 -------- 1 35
Succotash
Golden Bantum, No. 2 2 40
Hart, No. 2 —-----=--- 2 35
Pride of Michigan -- 2 05
Marcellus, No. 2 ---- 1 45
Tomatoes
No: 10 2.2Uc 5 80
No, %% ._------------ 2 25
No 2 220 1 60
Pride of Mich., No. 234 2 00
Pride of Mich., No. 2--1 35
CATSUP
Sniders, 8 0z. ~------- 1 35
Sniders, 14 oz. -------- 2 15
Sniders, No. 1010 ---- .90
Sniders, Gallon Glass. 1 25
CHILI SAUCE
Sniders, 8 0z. --------- 10
Sniders, 14 oz. -------- 00
Sniders, No. 1010 _--_ 1 25
Sniders, Gallon Glass_ 1 45
OYSTER COCKTAIL
Sniders, 8 oz. ~------ — 2 10
Sniders, 11 oz. -------- 2 40
Sniders, 14 oz. ~------- 3 00
Sniders, Gallon Glass 1 45
CHEESE
Roaunetort 2.0 60
Wisconsin Daisy ------ 17
Wisconsin Flat ---_---. 17
New York June ~------- 27
Sap Sago —.-. 40
Brick | 222 19
Michigan Flats -------- 17
Michigan Daisies ~-._ 17
Wisconsin Longhorn -. 17
Imported Leyden -_._.. 27
1 lb. Limberger -_-_-- 26
Imported Swiss ----_... 58
Kraft Pimento Loaf -. 26
Kraft American Loaf _. 24
Kraft Brick Loaf —_-_-_ 24
Kraft Swiss Loaf -_.__ 32

Kraft Old Eng. Loaf. 45
Kraft, Pimento, % Ib. 1 85

 

Kraft, American, % Ib. , 85
= Brick, % Ib. 1 &
t Limburger,% Ib. 1 85

CHEWING GUM
Adams Black Jack ---- 65
Adams Bloodberry ---. 65
Adams Dentyne 65

Adams Calif. Fruit -- 65
Adams Sen Sen ------ 65
Beeman’s Pepsin ------ 65
Beechnut Wintergreen_

Beechnut Peppermint--

Beechnut Spearmint --

Doublemint ------~----- 65
Peppermint, Wrigleys -. 65
Spearmint, Wrigleys -- 65
Juicy Fruit -.--------- 65
Krigley’s P-K ---—---- 65
Zeno... ee -. 65

 
 

 

Droste’s Dutch, 1 lb... 8 50
Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, % lb. 2 35
Droste’s Dutch, Ib. 60
Chocolate Apples .-.. 4 50
Pastelles, No. 1 —- 12 60
Pastelles, % lb. — 6 60
Pains De Cafe ------- 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles --_---- 2 15
1 Se nee Tin Bon
8 00
13 20
-10 80
7 80
- 3 40
Langnes De Chats -- 4 80
CHOCOLATE
Baker, Caracas, %s ---- 37
Baker, Caracas, 4s ---. 35
SLOTHES LINE
Kemp, 50 ft. -.. 2 00@2 25
Twisted Cotton,

Ott. oo i es 75
Braided, 50 ft. ----. 1 90
Sash Cord ------ 1 75@2 25

COFFEE ROASTED

Lee & Cady

1 Ib. Package
Breakfast Cup ----—-- 20

iiherty, 22.0 17
Quaker Vacuum ---.. 32
Nearow 28
Morton House ---.-- 3544
MONO: ooo ae
imperial 2 37%
Majestic 22... 2

Boston Breakf’t Blend 24
McLaughliin’s Kept-Fresh

 

Coffee Extracts
M. Y., per 100 ~-.---
Frank’s 50 pkgs. -. 4 25
Hummel’s 50 1 lb. 10%

CONDENSED MILK
Leader, 4 doz.
Eagle, 4

MILK COMPOUND
Hebe, Tall, 4 doz. -..
Hebe. Baby, 8 doz. -.
Carolene. Tall, 4 doz.
Carolene, Raby ------

EVAPORATED MILK

 

Pare. Tall oo 3 46
Paes) Baby ooo. 3 45
Quaker, Tall, a oz. 3 10
Quaker, Baby, 4 doz. 1
Quaker, Gallon, % doz.
Carnation, Tall, 4 doz.
Carnation, Baby. 8 dz.

Oatman’s Dundee, Tall 3 45
Oatman’s D’dee, Baby

Every Day, Tall ---- 3 20
Every Day, Baby --_. 3 20
Pet tay 2.2 45
Pet, Baby, 4 dozen —_ 1 73
Borden’s Tall ~------_ 45
Borden’s Baby ~------_ 3 45
CIGARS
Canadian Clubs ----- 35 00
Hemt. Champions -- 38 50
Webster Cadillac -_-. 75 00
Webster Golden Wed. 75 00
Websteretts ~---.---_ 38 50
Cincos: 222550020 38 50
Garcia Grand Babies 38 50
Bradstreets ~--.------ 38 50
La Palena Senators. 75 00
Oding | 222 2 8 50
Throw Outs -------- 37 50
R G Dun Boquet --- 75 00

Perfect Garcia Subl. 95 0¢

CONFECTIONERY
Stick Candy Pails
Pure Sugar Sticks-600c 4 00
Big Stick, 20 lb. case 17

Horehound Stick, 5 lb. 18
Mixed Candy
Kindergarten ~~ ----.. 16

ueader oo ms
French Creams -_-.
Paris Creams
Jupiter 22
Fancy Mixture — ._-__.

 

Fancy Chocolate
: 5 lb. boxes
Bittersweets, Ass’ted 1 50
Milk Chocolate A A l .
Nibble Sticks ~---.___ 15
Chocolate Nut Rolls .1 80
Blue Ribbon 1 26

ee ee ee

Gum Drops Pails
Champion Gums __.____ 15
Challenge Gums —-_... 2 £8
Jelly Strings -w..W. 16

Lozenges Pails

A. A. Pep. Lozenges __ 14
A. A. Pink Lozenges __ 14
A. A. Choc. Lozenges__ 14
Motto Hears ti. --...__ 18
Maited Milk Lozenges .. 2’
Hard Goods Pails
Lemon Drops ~_---..-.. 17
O. F. Horehound drops 15

Anise Squares ~~... 16
Peanut Sauares -_..._. 14

Cough Drops Bxs
Putnam's onli SOC EES 1 35
Smith Bros 2.0... 1 66
Duden (oo 1 50

Specialities

Pineapple Fudge -..... 18

Italian Bon Bons ______ 16
banquet Cream Mints... 23
Handy Packages, 12-10c 75

COUPON BOOKS
50 Economic grade 32 64
100 Economic grade 4 00
500 Economic grade 20 v0
1000 Economic grade 37 50
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 bi boxes 22200 42

DRIED FRUITS
Apples
. ¥. Fey., 60 lb. box 13
N. XY. iFey., 14 oz. pkg. lo

Apricots
Evaporated Choice —. 18
Evaporated, Fancy —. 18
Evaporated, Slabs —____

HK, ONCY (ooo 25
Citron
20 ib:  DOx soso 24
Currants
Packages, 14 oz, -_.. 17%
Greek, Bulk, lb. ~..__ 16%
Dates
Dromedary, 368 ______ 6 76
Peaches
Evap. Choice -...___ 126
Maney ee
Peel
Lemon, American _____ 24
Orange, American —_____ 24
Raisins

Seeded, bulk -____...___ 8%
Thor-pson’s s’dless blk 8%
ens seedless,

California Prunes
ein. 25 Ib. boxes__@05%

90, 2! . boxes._.@05%
. boxes._.@6%
. boxes__@06%
. boxes.__@07%
. boxes_._.@08%

 

January 27, 1932

Hominy
Pear]. 100 Ib. aks |

Bulk Goods
Bibow, 20 Ib. ._--_..--_ 05
Egg Noodle, 10 Ibs. -- 15
Pearl Barley
W000) 7 00
Barley Grits -----.-.- 5 00
Chester. 3 50
age
fast India —..-- 10
Taploca
Pearl, 100 Ib. sacks -. 7%
Minute, 8 0Z., 3 doz. 4 Uo

Dromedary Instant -. 3 50

Jiffy Punch
3 doz. Carton --_----- 2 25
Assorted flavors.

R
Milling Co. Brands

v. C.
Hiiy White —..... 5 10
Harvest Queen --.---. 5 20
Yes Ma’am Graham,

BOB 22525 1 40

Lee & Cady Brands
Home Baker -__.---.
Cream Wheat ------

FRUIT CANS

ason
F. O. B. Grand Rapids
Halt pint 2.72
One pint | 7 35
One quart —_.._____ — 8 55
< Bait gallon =.

Ideal Glass Top

Balt pint ..2. = 9 00
One pint 9 50
One quart)... 2 11 15
Gatti gallon —..._____ 15 40
GELATINE
Jell-O, 3 doz. ~------- 2 85
Minute, 3 doz. ------ 4 05
Plymouth, White ---- 1 55
Quaker, 3 doz. ------ 2 25

JELLY AND PRESERVES
Pure, 30 Ib. pails ---- 2 60
Imitatin, 30 Ib. pails 1 60
Pure, 6 oz., Asst., doz. 90
Pure Pres., 16 oz., dz. 2 20

JELLY GLASSES
8 oz., per doz.

Margarine
1. VAN WESTENBRUGGE
Food Distributor

   
 

Cream-Nut, No. 1 —. 12
Pecola, No. ft ..-.--_- 10/16

BEST FOODS, INC.
& .
Laug Bros., Distributors

 

Nueoa. ib. 2.) 2 12
Holiday, 1 lb. ---------- 11
Wilson & Co.’s Brands

eo
ca eg eee
Se ea ee 11
Special Rol 13
MATCHES
Diamond, 144 hox -- 4 75

Searchlight, 144 box-- 4 75
Ohio Red Label, 144 bx 4 75
Ohio Blue Tp, 144 box 4 75
Ohio Blue Tip, 720-1c 3 80
*ReRiiable, 144 ~-------
*Wederal, 144 ~---------

Safety Matches
Red Top, 5 grofi case 4 75

MULLER’S errs ae

Macaroni. 9 oz. -_.. 2
Spaghetti 9 oz, __.-.. 2 20
Hibow 9 oz. 2 20
Egg Noodles, 6 oz. _... 2 20
Eee Vermicelli, 6 oz. 2 20
ee Alphabets. 6 oz.__ 2 20
Ege A-B-Cs 48 pkgs.__ 1 80
NUTS—Whole
Almonds, Tarragnna__
Brazil, large ......_..
Fancy Mixed -----_--_
Filberts, Sicily ~-----_
Peanuts, Vir. Roasted
Peanuts, Jumbo, std.
Pecans, 3, star -_..__ 25
Pecans, Jumbo --_---- 40
Pecans, Mammoth -. 50
Walnuts, Cal. ~.---- =e
ERNGKory 2262
Salted Peanuts
Kancy, No: 1
Shelled

Almonds Salted -_______ 95
Peanuts, Spanish

125 Ib. bags ~------ — 5%
Wilberts $z
Pecans Salted ~.--___.__ 13
Walnut Burdo —...___ 61
Walnut, Manchurian __ 56

MINCE MEAT
None Such, 4 doz. __ 6 20
Quaker, 3 doz. case __ 3 35
Libby. Kegs, wet, lb. zz

OLIVES
4 oz. Jar, Plain, doz. 1 15
8 oz. Jar, Plain, doz. 1 40
14 oz. Jar, Plain, doz.
Pint Jars, Plain, doz.
Quart Jars, Plain, doz. 3
1 Gal. Glass Jugs, Pla.
5 Gal. Kegs, each __._ 7
3 oz. Jar, Stuff.. doz. 1
8 oz. Jar, Stuffed, dozz. 2 25
16 oz. Jar, Stuff., doz. 4
1 Gal. Jugs, Stuff., dz. 2

PARIS GREEN

es 34
. 32

a8 and Ga 22 30

PETROLEUM PRODUCTS
Including State Tax
From Tank Wagon

Red Crown Gasoline —_ 15.7
Red Crown Ethyl -___ 18.7
Stanoline Blue —~___---. 13.2

in iron Barrels
Perfection Kerasine ._ 10.6
Gas Machine Gasoline
V. M. & P. Naphtha__ 15.8

1SO-VIS MOTOR OILS
In Iron Barrels

Medium ..._._.. — 62.1
Heavge: 62.
Special heavy —---_-- -— 62.1
Extra heavy .____..___ 62.1
Polarine “R"" ..... «G22
Cransmission Oil ~-_-_- 62.1

Finol, 4 0z. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 30

 

Parowax, 100 Ib. ---_ 7.3

Parowax, 40, 1 Ib. -_ 7.55

Parowax, 20, 1 Ib. -- 7.8

Semdac, 12 pt. cans 3 00

Semdac, 12 at. cans 5 00
PICKLES
Medium Sour

5 gallon, 400 count .- + 76
Sweet Small

5 Gallon, 500 -------- 7 25
Dil) Pickles

Gal, 40 to = doz. -- 8 15

32 oz. Glass cked_. 2 25

32 oz. Glass Bots -- 1 95

MICHIGAN TRADESMAN

Dill Pickles Bulk
200

11 26
45 Gal, 1206 30 00

PIPES
Cob, 3 doz. in bx.-1 00@1 20

PLAYING CARDS
Battle Axe, per doz. 2 66
Bicycle, per doz. ---. 4 70
Torpedo, per doz. --.. 2 50

POTASH
Babbitt’s, 2 doz. ---. 2 75
FRESH aad
Bee
Top Steers & Heit. aos EA
Good St’rs & H’f. ---- 11

Med. Steers & Heif. -. 10

Com. Steers & Heif. -_ 09
Veal
"ROD 2 09
Good 2220 08
Medium 220000 07
Lamb
Spring Lamb —....__ 13
God | It
Medium 2... a EO
Poor 2200 08
Mutton
Good 05
Medium 2.00 04
POOr 2 03
Pork
Eoin, med. 2200 10
Iutts, 22 09
Shoulderg Og
SPQrerips = 222 08
Neck bones 04
Trimmings 202 06
PROVISIONS
Barreled Pork
Clear Back _. 16 00@20 00
Short Cut Clear -_.. 16 00

Dry Salt Meats
D S Bellies _. 18-20@18-10

Lard

Pure in tierces ~.--___ 6%
60 lb. tubs -..-advance %4
50 lb. tubs -._._-advance %
20 Ib. pails _..-advance %
10 lb. pails _._..advance %
5 lb. pails _._-.advance 1

3 lb. pails ___-_advance 1
Compound tierces --_._ 8%
Compound, tubs -_--.. 9

Sausages

Bolowena 2 a. ES

ee 15
Pranktort 2000 15
Pork 22 20
Vest 19
Tongue, Jellied ~--_-___ 25
Headcheese —-.----..__. 15

Smoked Meats

Hams, Cer. 14-16 lb. @15
Hams, Cert., Skinned

a) @15%
Ham, dried beet
Knuckles ._.___- @2z6

California Hams .. @12%
Picnic Boltlea

Home 20 @25
Boiled Hams —_.-__ @23
Minced Hams -_____ @16
Bacon 4/6 Cert. -__.. @17

Beet
Boneless, rump ---.@22 00
Rump, new _. 29 00@35 00
Liver
Beet 2 13
Car os bo
Pork 2.0.2 064%
RICE
Fancy Blue Rose --.. 4 15
Fancy Head ---.--.-.. 06
RUSKS
Postma Biscuit Co.
18 rolls, per case -.-. 1 80
12 rolls, per case --.. 1 20

18 cartons, per case__ 2 15
12 cartons, per case_. 1 46

SALERATUS
Arm and Hammer -- 3 75

SAL SODA

.-anulated, 60 Ibs. cs. 1 35
Granulated, 18-2% Ib.
packares —________ 110

COD FISH
Middies ..... 20
Tablets, % lb. Pure a ~

doz

Wood boxes, Pure -- s
Whole Cod ------.--- 11%

HERRING
Holland Herring

Mixed, Kegs -------- 76
Mixed, half bbls. -~---
Mixed, bhis. -.__.___.
Milkers, Kegs ------ 86

Milkers, half bbls. ~---
Milkers, bbis. -_.._____.

Lake Herring

% Bbl., 100 lbs. ---.

Mackeral
Tubs, 60 Count, fy. fat 6 vv
Pails, 10 lb. Fancy fat 1 560

White Fish
Med. Fancy, 100 Ib. 13 00
Milkers, bbls. --~--- 18 50
K K K K Norway -__ x 50
§ ib. patie —__...... 1 40
Cut Lunch . 1 50
Boned, 10 Ib. boxes -_ 16

SHOE BLACKENING

2 in 1, Paste, doz. -.. 1 130
E, Z. Combination, daz. : Z

Dri-Foot, doz. ----..
Beebya: Dos _..... ot 30
Shinola, doz. —.._.__.. 90

STOVE POLISH
Blackne, per doz. ---. 1 3
Black Silk Liquid, dz. 1.30
Black Silk Paste, doz. 1 25
Enameline Paste, doz. 1 30
Enameline Liquid, dz. 1 30
E. Z. Liquid, per doz. 1 30
Radium, per doz. --_.1 30
Rising Sun, per doz. 1 30
654 Stove Enamel, dz. 2 su
Vulcanol, No. 10, doz. 1 30
Stovoil, per doz. 3 UU

SALT
F. O. G. oe Rapids

Colonial, 24, 2
Colonial, 36- oa eee 12
Colonial, Iodized. 24-2 1 36
Med. No. 1 Bblis. --__. 2 9
Med. No. 1, 100 lb. bk. i 00
Farmer Spec., 70 Ib. 1 00
Packers Meat, 50 Ib. 65
Crushed Rock for ice

cream, 100 Ib., each 85
Butter Salt, 280 lb. bbl.4 00
Block, 50 Ib.
Baker Salt. 280 Ib. bbl. 3 80
G, 10 Ib... per bale .....__- $a
20, 3 lb., per bale -___ 1 00
28 lb. bags, Table _... 40
Old Hickory, Smoked,

6-10 Ib.

MO

Iai

YA YA

 

Free Run’g, 32 26 oz. 2 40

Five case lots ------ $e
Iodized, 32, 26 oz. -- 2 40
Five case lots _.---- 2 30

BORAX
Twenty Mule Team

24, 1 Ib. packages -_ 3 35
48. 10 oz. packages -. 4 40
96, % oz. packages __ 4 00

CLEANSERS

 

80 can cases, $4.80 per case

WASHING POWDERS

Bon Ami Pd., 18s, box 1 90
Bon Ami Cake. 18a _.1 62%
Brillo -...------------- R5
Climaline, 4 doz. ---- 3 80
Grandma, 100, 5c ---- 3 50

Grandma, 24 Large —_ @ 50
Snowboy, 12 Large -- 2 55

Gold Dust, 12 Large ze
4

Golden Rod, 24 ~----- 25
La France Laun., 4 dz. 3 60
Old Dutch Clean., 4 dz. 3 40
Oetagon, 9a —......... 3 90
Rinse, a ............, 3 20
Rinse, 344 _.............. 5 25
7 No More, 100, 10
ee 3 85
Rub No More, 20 Lg. 4 00
Spotless Cleanser, 48,
SO OS ae 3 85

Sani Flush, 1 doz. -- 2
Sapolio, 3 doz. 3
Soapine, 100, 12 oz. -. 6 40
Snowboy, 100, 10 oz. -- 4

Buewiser oo 19 50
Speedee, 3 doz. ------ 7 20
Sanprite, 606 _..________. 2 10
Wyandotte, 48s ------ 4 75

Wyandot. Deterg’s, 24s 2 75

SOAP
Am. Family, 100 box 5 60
Crystal White, 100 --_ 3 50
Pie Jack. 6 43

Fels Naptha, 100 box 5 50
Flake White, 10 box 3 50
Grdma White Na. 10s 3 50
Jap Rose, 100 box -_.. 7 40
Fairy, 100 box ......... 4 00
Palm Olive, 114 box “11 00
Lava, 100 box oan ie con 4 90
Octagon, 126 ..._........... 5 00
Pummo, 100 box -..__. 4 85

Sweetheart, 100 box -. 5 70
Grandpa Tar, 50 sm. 2 10
Grandpa Tar, 50 Ige. 3 50
Trilby Soap, 100, 10c 7 25
Williams Barber Bar, 9s 50
Williams Mug, per doz. 48

SPICES
Whole Spices
Allspice, Jamaica -... @24
Cloves, Zanzibar -... @43
Cagsia, Canton ...... @24
Cassia, 6c pkg., doz. @40
Ginger, Africa; Wiy
Mised: No. Jy... @30
Mixed, oc pKgs., aoz. wo
Nutmegs, 70@90 _._.. @50
Nutmegs, 105-1 10 _.. @48
Pepper, Black —.......... @23
Pure Ground in Buik
Allspice, Jamaica --.. @25
Cloves, Zanzibar --.. @4d
Cassia, Canton .._.... @25
Ginger, Corkin ...... @27
Muisare 8. @26
Mace. Fenang .._.......... @85
Fepper, Biack .._...... @25
POUT OS ocean @3l1
Pepeper, White ~----- @38
Pepper, Cayenne ----~ @36
Paprika, Spaish —..-.. @36

Seasoning
Chili Powder, loc --.. 1 dd

Celery salt, 4 om. _...... 40
SHGG 2 OF sce ee ieee 85
CPRREGRER | COREA Stet i 3a
Gagne oo 1 so
Foneity, ¢% of. .... & &
Kitcnen Bouquet ---- 4 ou
Laurel Leaves -~-.-- zu
Marioram. i of. ...... yy
Savory, | Of. in, 75
“eee 8 OM, oi gu
Tumeric, 26 oZ. .... 75
STARCH
Corn
Kingsford, 4v ibs. ~- 11%
Powdered, bags -_.._-. 8 26
Arzo, 48, 1 Ib. pkgs. ¢ 06
Creamy, 26-1 ......... 2 20
Gloss

Argo, 48, 1 lb. pkgs. 3 03
Argo, 12, 3 Ib. pkgs. 2 17
Argo, 8, 5 lb. pkgs... 2 46
Silver Gloss, .8, la .. li
Elastic, 64 pkgs. -... 5 10
Tie, GEE oe

Tiger, 60 Hie, ....<..~ 2 76

 

SYRUP
Corn

Blue Karo, No- 1% -- 2 54
Blue Karo, No. 5, 1 dz. 3 63
Blue Karo, No. 10 -. 3 33
Red Karo, No. 1% -- 2 75
Red Karo, No. 5, 1 dz. 3 79
Red Karo, No. 10 -... 3 69

imit. Maple Fiavor
Orange, No. 1%, 2 dz. 3 10
Orange, No. 5, 1 doz. 4 74

Maple and Cane

Kanuck, per gal. --.. 1 50
Kanuck, 5 gal. can _. 6 5u
Mapie
Michigan, per gal. _. 2 i6
Weicns, per gal. ---. 3 48
COOKING OIL
Mazola
Pints, des. __.._...._. 5 75
Quarts, 1 doa, _____.... 5 25

Half Gallons, 1 doz.-. 11 05
Gallons, % doz. 10 60

 

21

TABLE SAUCES

Lee & Perrin, large... 5 75
Lea & Perrin, small.. 3 35

POOR 0 one 1 60
Royal Mint ...0<c.005 2 40
Tobaseo, 2 Of. .....405 4 26
Sho You, 9 0z., dos... 2 25
Ak, WARE ce an 4 10
Aa) eet 2 8d
Canes. 3 OG. 2... 3 30

TEA
Blodgett-Beckley Co.
Royal Garden, % Ib... 75

77

Royal Garden, % Ib. —_
Japan

Mein ...... 27@35

CONGO ii 36@40

vaney oo 42@52

ING. 2. WRU cc 54

i Ih phe. Sifting ....... 12

Gunpowder

Cheese 40

Paney oc ae
Ceylon

Pekoe. medium  ________ 57

English Breakfast

Congou, medium __.._ <n ae
Congou, Choice ___. 35@36
Congou, Fancy -... 42@43
Oolong
Megan by
COOGe oo 40
PUNGY 22 bu
TWINE
Cotton, 3 ply cone —___ 26
Cotton, 3 ply Balls -___ 27
WwW ool, 6 ay wc aie ae

VINEGAR
F, O. B. Grand Rapids
Cider, 40 Grain
White
W hite

Wine, 80 grain__ 25
Wine, 40 grain__ 20

WICKING

 

No. 0, per gross ........ 6u
NO. J, per gross... i Zo
NO. 42, Per groge ...... iL ov
Nu. 6, DOF grogs ...... 2 su

Peerless Kolis, per doz. yu

Kuchester, No. 2, doz. ov
ttucnester, No. 3, doz. 2 00
Mayo, per Gos, wou. tu
WOODENWARE
Baskets

Busnhels, narrow band,

Wire handles  -..... 1 76
Busnhels, narrow band,
wood handles -..._ Bu
Market, drop handile__ yu
Market, single handie_ yo
Market, GXtFA ....... 1 ou
SOARS, WATS oc, 3 SU
Sphat, medium —.. 7 bu
Sent, SG cu 6 bu
Churns
Barrel, 5 gal., each __ 2 40
Barrel, 10 gal., eacn_. Zz da
3 to 6 gal., per gal. —_ iu
Pails
10 yt. Galvanized ___. 2 60
iZ yt. Galvanized —__ Z 38a
14 qt. Galvanized ___. % lu
1Z qt. Wiaring Gal. Jr. 6 vu
16 gt. Tin Dairy 4 vv
Traps
Mouse, Wood, 4 holes_ ou
Mouse, wood, 6 hoiles_ iu
Mouse, tin, 5 holes __ ve
BEM, WO iveiceteenece 1 uv
Mal, sone a i vv
Mouse, spring ...._..... 20
Tubs
Large Galvanized _._. 8 7d
Medium Galvanized _. (/ tu
Smati Galvanized -... 6 16
Washboards
BaAnReF, GIDE ....0nnnn 5 ov
Base, SINEIG  ....n00 0 &e
CREAR, GARI oe tceniccens 6 UU
Vouble Peerless __ ~~ te
Singie Peerless ....... 7 206

  

Northern Queen —__..-. a vb

CIIVORMRE oe i Za
Wood Bowis

id im. Butter ........ 5 vu

IS ih. BOM 2 y uv

Si Ie, BOE os 138 vv

iS in. Butter ........ Zod Uv

WRAPPING PAPER
Fibre, Manila, white —_ =

No. t Fine ........... 06%
Bauteners DF... 06%
Mra oo 06%
Myatt Strive 09%
YEAST CAKE
Magic. 2 G08s wna 7
Sunlight, 3 doz. ...... 2 70
Sunlight, 1% doz. -... 1 35
Yeast Foam, 3 doz. __ 2 70
Yeast Foam, 1% doz. 1 35

YEAST—COMPRESSED
Fleischmann, per doz. 30
Red Star, per doz. ..... 20

 

 

 

2

MICHIGAN TRADESMAN

January 27, 1932

 

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins
Association Business Office, 907 Trans-

portation Bldg., Detroit.

 

Shoes Give Encouragement To All
Industry.

The shoe industry was the first of
the major industries to hold its market
fair in the opening days of the new
year. Instead of a depressed gather-
ing, it was the most virile, vigorous
market fair in the history of the trade.
It was a tonic to the shoe industry.
If more liberal credits could have been
extended it would have been a run-
away market. If the shoe industry
itself could have issued its own credit
bonds, there would have been no limit
to buying.

What is the answer? The public
needs shoes, It needs new shoes. It
has depleted its wardrobe of styleful,
wearable shoes. That public, man,
woman and child, will be in the mar-
ket for different types of shoes this
spring and summer than what are
worn now. The shoe industry’s house
is in order.

A merchant in Chicago said: “This
is a cafeteria year. Help yourself.”
The shoe industry is buying and sell-
ing close to the needs and wants of
its consuming public. As an industry,
it is exceedingly fortunate. It has a
measurable market. The Boot and
Shoe Recorder has kept a chart for
some forty-one years showing that the
approximate consumption of shoes is
three pairs per person, per year, That
figure has not been exceeded by as
much as a single pair more per person
in the peak years of 1920 and 1929. The
fact remains that 123,000,000 people
are day by day forced into the market
for shoes, because the shoe destroys
itself through wear and style.

Other industries have experienced
terrific declines through the ability of
the public to hold on to its possessions
and say: “We'll let the old article do
for the time.”

There is nothing fundamentally
wrong with the basic market for
shoes, There may be errors as to

price, so that there will be little or no
profit in the service to industry, but
that is a matter for individual correc-
tion in each and every store. It is up
to shoe men to set their prices to in-
clude some measure of compensation
for the semi-professional service rend-
ered, This is a year, as we said at the
convention, to proceed with caution
but not without faith.

It was Andrew Carnegie who claim-
ed he made his greatest progress in
periods of depression and, in a similar
way, shoe men to-day are finding that
business depression is not without
compensating factors. Many wasteful
and extravagant methods been
discarded, Many efficiencies and econ-
omies pave the way for succeeding
years of prosperity. Far-sighted tan-
ners, manufacturers and persons have

have

set their house in order in preparation

for the future. Some have done this
so well that successful operation un-
der existing conditions has been pos-
sible. :

been earnings in shoes before.

External troubles bother the shoe in-
dustry. It could do a pretty thorough
job in the service of shoes if it were
not for the troubles caused by bursted
banks, etc., etc. An honest inventory
was taken this year and shoe men in
the early weeks of January have had a
chance to see for themselves the pic-
ture of their future opportunity.

In the depression of 1921 the abrupt
drop in prices carried with it a peril-
ous change of style. High boots and
long vamps were made worthless al-
most overnight. Precipitous decline
in style and price made it a merchan-
dise panic indeed.

In contrast, the first warnings of
1929 permitted merchants to meet the
problems of depression step by step.
Every merchant sought to postpone
and allay individual distress. If there
had been a sudden sharp readjustment
of wages and employment in 1930,
there is no telling how bad the situa-
tion might have been. A condition of
immediate ‘bankruptcy would have
been perilous indeed to the retail in-
dustries of this country.

The merchant was given time in
1930 and 1931 to step along with the
economic trend and to get out from
under the immense stock of sluggish
merchandise. Two years of almost
continuous clearance has purified the
stream of trade.

The shoe business tself was singu-
larly free from uneconomical practices
during the boom period. It never rode
high and handsome. It was held in
check by that automatic limit of an
average three pairs per person.

The stock market boom and the ex-
ports of capital contributed largely to
over-expansion of productive capacity
at home and abroad. In that field of
financial speculation, the shoe man put
his surplus money. Perhaps in many
cases that surplus was taken out of
the business, and there are debts
against the stores still to be liquidated

by proprietors.

But by and large, the shoe business
consumes so much of an active man’s
time that he can serve no other master,
The reward for service is measured
more in friendship, a useful life well
spent, than in money. But there have
There
are some now and there will be more
in the future.

The shoe industry has not been
guilty of the major ills that increased
the depth of this depression. Shoe
men have been keen to do business
day by day on the market. They are
not particularly guilty of ‘holding up
orders because of the possibility of a
decline months ahead. Other indus-
tries that have had experience in the
decline of prices have made the depths
of depression still deeper by holding
off.

The shoe business had a good vol-
ume in 1931 and is ready to better the
yolume in 1932—it now moves for-
ward.—Boot and Shoe Recorder.

——_++<+__

Weak Credits Hurt Shoe Sales.

While sales of shoes for 'Spring are
holding up fairly well, manufacturers
complained that the unstable credit
situation among retailers is curtailing
a considerable volume of business, par-
ticularly since the turn of the year, and
that consequently they are unable to

 

take advantage of an upturn in con-
sumer demand, which is appearing.
(Credit checking is more intensive than
at any time in the last decade, and
sizable orders are being turned down
daily. The orders that are accepted are
mostly for low priced goods, with the
average sale for men’s styles around
the $4 retail range.

——_ +»

Morale of Jobless Increased By Help-
ful Giving.

“Helpful giving” rather than “bare
charity” will produce a higher morale
among the dependent unemployed dur-
ing the present crisis, Ray Lyman
Wilbur, the Secretary of the Interior,
stated orally Jan, 23.

Mr. Wilbur said the present unified
organization of private contributions
for the welfare of those in distress is
a scientific advance in meeting local
social problems. The “community
chest” idea, he asserted, has introduced
uniformity, standardization and greater
ecuity in administering to the needy.

3ehind the whole movement in local
and State activity on behalf of the un-
employed, who need immediate help, is
the idea of constructive aid—an. aid
which will not make the recipient feel
humiliated and dejected in accepting,
but will encourage him and benefit him
in returning anew to opportunities of
independence, Continuing, Mr. Wilbur
supplied the following additional in-
formation:

The present depression has taught
us many lessons. What we want to do
most of all is to prevent any scars: on
the youth of the country and on so-
ciety during the readjustment. Present

dislocations in industry have brought
about a lingering unemployment which
requires private aid. There has ‘been
in the past a floating population of
jobless as well as a transient group
when not engaged in seasonal work.

However, the difficulty of the exist-
ing situation involves not the transients
but those settled in homes whose rents
continue. Families have held together
in the face of impending hazards in the
hope that one member would procure
employment to assist in meeting the
recurring domestic expenses,

As a result of this situation—the
maintenance of the home—more care
has been concentrated there than ever
before. In spite of the importance of
accepting aid, there still survives above
all else the universal principle of help-
ing oneself, With this philosophy be-
hind them, rather than one of accept-
ing charity, the workers, for an interval
in hard straits, can anticipate and pre-
pare for the day when they will come
from under adversity.

The methods by which funds and
general aid is distributed to-day is in
its broadest sense preventative. Recip-
jents of aid learn how best to utilize
what is proffered them and are inform-
ed how to look after themselves
through their own initiative.

—_2+>___—_

My message to you is: Be courage-
ous. I have lived a long time. I have
seen history repeat itself again and
again, I have seen many depressions
im business. Always America has
come out stronger and more prosper-
ous. Be as brave as your fathers be-
fore you. Have faith. Go forward.—
Thomas A. Edison.

 

Mutual Building

 

$475,000.00
HAVE YOU RECEIVED YOUR SHARE?

This amount has been paid to our
policyholders in dividends since

organization in 1912.

Share in these profits by insuring

with us

ue

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE CO.

LANSING, MICHIGAN

Phone 20741

 

 

January 27, 1932

OUT AROUND.
(Continued from page 9)
chants would do the same they would
ibe better off. Send me the bill and I

will send you the money,

Significant of the increasing strength
of American life insurance companies,
notwithstanding present business con-
ditions, is the statement that last year
they added $1,320,000,000 to their as-
sets, bringing the total to the record
figure of $20,200,000,000. This 1931
increase exceeds the average annual
increase for the previous eight-year
period. The diversification of these
companies’ holdings is shown by their
investment of $7,000,000,000 in farm
and city mortgages and $2,986,000,000
in railroad securities. More than $1,-
100,000,000 is invested in Federal, state
and local government bonds. Public
utility investments represent $1,856,-
000,000. In 1906 the total assets of
the life insurance companies in this
country amounted to $2,924,000,000.
They are now almost seven times as
large,

In a recent address before the Asso-
ciation of Life Insurance ‘Presidents
William A. Law, of Philadelphia,
pointed out that the rate-making
powers of the Interstate Commerce
‘Commission should be “exercisable not
only for the protection of shippers and
passengers but also for the mainten-
ance of railroad credit.” It should be
the combined objective of management
and rate-maker, he said, to enable the
railroad companies to accumulate in
prosperous times “substantial liquid
reserves for meeting the requirements
of lean years.”

This is a matter which Congress
cannot longer ignore. What is needed
is a direct admonition to the Inter-
state Commerce Commission, giving
force to the provision in the law for
rates which will enable the railroads
to earn “a fair return” on their invest-
ment. And this is only one of several
reforms, legislative and administrative,
that should be instituted for the bene-
fit of the railroads and those depend-
ent upon them for livelihood and ser-
vice, E, A. Stowe.

—_—__++>—__—_

THE BEAUTIFYING OF FARMS.
(Continued from page 1)
horticulture. The insects would pos-
sess the land to the exclusion of

mammals, including mankind.

Farms differ in topography and in
other respects, but each should be
made beautiful by taking advantage of
its local conditions. On every farm,
however, the windows of the house
should receive plenty of sunshine and
command views of beautiful outloor
pictures. The boundaries, especially
those along the highway, should be
attractive, All the buildings, as seen
from the usual points of observation,
should be embellished with some
foliage. Preserve open spaces. Put
flowers in a flower garden or against
shrubbery along the boundary of an
open space—never in the middle of a
lawn, A building often makes a good
background for flowers. [ am told
that there are too many farms, that
farmers raise more produce than they
can sell, that they have neither money
nor time for beautifying their farms.

Pe Rierpaeieane ee aea reer Tae a gee nena ee eee da

MICHIGAN TRADESMAN

It is true that machinery has multi-
plied the product of the farm per man,
and so many farmers have had to go
to the cities. It is true that farming
has often meant drudgery, both for
men and women, and farmers’ sons
and daughters have sought to escape
this drudgery. But there is hardly a
farmer so poor that he cannot have
an automobile and some of the poorer
ones have radios and telephones. If a
farmer wished to beautify his home
and knew how, the could do so with
very little expense. Perhaps a few
seeds easily collected would start one
of the forests ] have recommended, or
seedlings that can be bought for two
to five dollars a thousand would be
still better. A farmer’s wife and chil-
dren could help in beautifying the
farm and the thoughts connected with
the work and actually doing the work
itself would help the wife and children,
The things we enjoy doing tire us
little. To me a home on a farm with
charming surroundings seems. the
finest place in the world to live. But
why should farmers monopolize the
best places? They should not. Be-
cause a man owns a farm and lives on
it as his home it does, not necessarily
follow that he must be a farmer. Why
should not lawyers, doctors, merchants,
preachers, manufacturers, writers, art-
ists, scientists, students—people in all
lines, in fact—lice on farms? Is there
a better place for one to write? Is
there a better place for an artist to
paint, provided other artists will visit
him and criticize his work? Is there
a better place for a lawyer to eat, sleep
and spend ‘his leisure hours? Is there
a better place for a biologist to study
life and write about his discoveries?
The same question might be asked re-
garding each calling.

There was a time when traveling
was so slow that men had to live near
their offices or work, but now they
can go many miles in a few minutes.
To live in the country they must
change their customs and their habits
of thought, but the change ought to
come, and, when it does, the farms
that are beautiful, that are interesting
on account of their forest growth,
their fruit trees, their gardens, their
alfalfa fields and other interesting fea-
tures will be most sought after and
bring the highest price. This is what
I had in mind when I said the beautify-
ing of the farm would pay in money
value as well as in real value. The
greatest thing in the world is the joy
we get from it, and when a farm gives
joy, either with its crops or its beauty,
it has value. The latter sometimes
outweighs the former.

The most difficult thing about
beautifying a farm is not the plan, al-
though this is very important, not the
cost of the planting, although this is
another important item, but the open-
ing of the eyes of the owner to the
beauty his possessions might have.
When this can tbe done his pleasure in
life will be greatly enhanced and his
thirst for charming effect will grow as
his years increase in number. Master
Farmers can do much in promoting
education along this line and by so
doing benefit the human race.

a
Let your smiles be seen; your tears
unseen,

Some Modern Trends in Retail Phar-
macy.
(Continued from page 19)
and wants of their customers in a per-
sonal way that cannot be duplicated.
They will specialize in personal ser-
vice and will hold their trade regard-
less of what their competitors may do
to take it away from them.

The independent retailer will survive
and prosper. He will modify his busi-
ness methods to meet the requirements
of a new day in retail selling; he will
face the facts; he will welcome change
and improvement—he will keep up
with the procession,

Clyde L. Eddy.

—_-_—+- + ___
Are Frozen Foods Dying Out?

What has become of the frozen food
meats which made such a splash about
a year ago? Have they passed out of
the picture entirely. Many retailers
are asking themselves this question.
Not more than eighteen months ago
the advent of the packaged meat mer-
chandising was looked upon with con-
siderable apprehension by independent
meat merchants all over the country.
Associations passed resolutions against
it. ‘Some states tried to ban it. Pack-
aged and frozen foods were put in a
number of shops, department stores
and other mediums of distribution.
What ‘happened? Almost every dis-
tributor of packaged or frozen meats
has since given it up as a bad invest-
ment. Women didn’t seem to “take to
it,’ so the reports go. They didn’t
like the idea of buying meat in pack-
aged form. They wanted it “cut be-
fore their eyes.”

What will the future bring in the
way of packaged meat? Will lowered
costs, increased advertising and better
merchandising make them acceptable
to the public? If this is the case, it
will be decidedly to the detriment of
the independent merchant who will
then see meat, which has been up to
now, his exclusive product, handled in
drug stores, department stores, and
any shop that can put a refrigerator
show case,

But up to the present moment the
progress of the frozen foods movement
has been decidedly negligible, and re-
tailers have nothing to worry about
for the time. Still, however, we do be-
lieve that alert independents would do
well to keep a watchful eye on the ad-
vances of this movement.

— ++ >
Monagle Optimistic For the Grocery
Trade.

The grocery trade is making times
better by increasing its own efficiency
instead of waiting for a better turn
stated A. C. Monagle, vice-president
of Standard Brands, Inc., in a state-
ment to this journal. Mr. Monagle is
also executive vice-president of the
Associated Grocery Manufacturers of
America and will ‘be in Chicago for the
special meeting of that organization
next week.

“In spite of the problems of last
year, the food ndustry steered its
course so as to come through with a
high comparative rating. It is now in
a position to take advantage of any
improvement, because its management
has adjusted itself to present economic
conditions,’ Mr. Monagle stated.

“Tt is a sound position because of
economies in production and distribu-

23

The doctrine of a small invest-
ment in a small stock of fresh supplies,
replenished frequently and kept fresh,
with the resulting quick turnover and
more profit on the money invested be-
cause of rapid turnover, helped many
grocers during 1931 and is proving of
sound assistance to increasing num-
bers.

“The spirit of the trade is not to
wait for better times but to make times
better by improving their efficiency in

tion,

The economies in
production and distribution are sure to
lead to the expansion of the leading
standard brands,”

serving customers.

 

GREENE SALES CO.
SPECIAL SALES CONDUCTORS
Reduction — Money-raising or
Quitting Business Sales.

142 N. Mechanic St. Phone 9519
JACKSON, MICHIGAN

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool In Summer

Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.

SAGINAW BRICK CO.
Saginaw.

 

 

 

Phone 61366

JOHN L. LYNCH
SALES CO.

SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising

209-210-211 Murray Bldg.

Grand Rapids, Michigan

 

 

 

 

Business Wants Department
Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

FOR SALE—Kalamazoo refrigerator,
brand new. Suitable for grocery, florist,
restaurant, small hotel, ete. Well built
of solid oak, stands seventy-five inches
high, fifty-two wide, and thirty deep,
and has five compartments. This box

has never been used. The regular price
was two hundred and fifty dollars. Be-
cause of unusual circumstances it can
be boght for one hundred dollars. Ad-
dress No. 493, c/o Michigan Tradesman.
493
FOR RENT—FExcellent location for dry
goods or gent’s furnishings store in town
of 1,000. Center of town. Nearest com-
petition twenty miles. Address No. 489,
c/o Michigan Tradesman. 489

 

Vil pay cash for any stock of mer-
chandise, none too large or too
small. Write, phone, or wire.

L. LEVINSOHN, Saginaw, Mich.

 

 

24

MICHIGAN TRADESMAN

January. 27, 1932

 

SOME TRENDS IN TRADE.

Sidelights on the General Business
Situation.

Banking interests are forcing state
and local governments to pare down
operating and capital budgets. Poli-
ticians who favor extravagance in ex-
penditures have been pulled up with
a jolt. This difference of viewpoint
is not founded on conservatism versus
progressivism. It is founded on the
inability of bankers to resell state and
city bonds whery budgets are not
soundly balanced and with due regard
to the enormous deflation of realty
values which has not yet been reflected
in reduced real estate taxes.

The year 1931 closed with a disap-
pointing balance between exports and
imports. Total foreign trade was off
two and one-third billion dollars from
1930, and the balance of trade, $334,-
076,000, was the lowest excess of ex-
ports since 1910.

Retail food prices dropped 16-2/3 per
cent. last year, according to investi-
gations made by the Bureau of Labor
Statistics, but the index figure of 114.3
is still above pre-war levels, as the
Bureau uses 1913 prices as a base.

Appointment of General Charles G.
Dawes as president of the Reconstruc-
tion Finance Corporation augurs well
for early decisive benefits from this
important source of credit expansion.

Individuals who have lost heavily
through the deflation of security
prices may get some small satisfaction
in the official statement by the security
affiliate of the First National Bank of
New York (in which there are sup-
posedly the most astute financial
brains in the country), that its indebt-
edness currently exceeds the market
value of its holdings by $6,000,000.
This is an illustration of the unreason-
able lengths to which deflation has
gone.

The value of a stable or advancing
rate structure can be seen in two of
the annual statements released during
the week. The United Corporation,
the largest holding corporation of di-
versified shares in the public utility
field, made a net profit of $18,445,327
last year, as against only a fraction
over sixteen million the year before,
while the R. J. Reynolds Co. was able
to boost its net profits more than two
million dollars and to an all-time high.

Automobile advertising in New York
papers during Show Week gained 5.6
per cent. in lineage over last year, and
the largest single day showed a gain
of 11.3 per cent. Encouraging reports
come from a number of other cities
that newspaper advertising as a whole
during January is showing some gains.
These, if continued, will have general
significance, because newspaper adver-
tising always has been a barometer of
business conditions.

According to a compilation made by
Merrill, Lynch and Company, the
thirty-eight leading chain store com-
panies, exclusive of the three mail-
order chains, did 94.30 per cent. as
much dollar business in 1931 as in
1930, despite widespread reductions in
selling prices, especially in food prod-
ucts. The figures indicate that the big

chains went ahead at the expense of
the independents, and secured a large
share of the consumer’s dollar.

Among the annual earnings state-
ments issued this week those of the
Auburn Automobile Co. and Interna-
tional ‘Business Machines Co. stood
out. Mr. Cord’s unusual ability to
find what the motoring public wants,
coupled with sound and _ agrressive
merchandising, raised the company’s
share earnings from $5.43 to $17.64.
International, also noted for sound and
consistent management, showed earn-
ings the largest in its history, and
maintained a ten-year record of un-
broken increases.

You can now make a trip abroad
on the weekly payment plan with a
full year to complete payment.

France has esatblished new quota
restrictions on the importation of radio
sets, thereby cutting off about three-
fourths of radio exports from the
United States to France. Possibly by
such discrimination France hopes to
convince us that she has no intention
of paying any part of her war debts.

The 25 per cent. reduction in freight
rates, approved by the Interstate Com-
merce Commission for certain prod-
ucts shipped over Southeastern lines,
is expected to bring increased volume
of business to railroads and to increase
materially the consumption of Florida
citrus products.

Excise tax lobbies are active, and
they represent numerous industries.
Groups and individuals representing
tobacco, radio, automobile and other
manufacturers are strenuously attempt-
ing to convince congressional commit-
tees that disaster to the industry and
the country will quickly follow the
placing of a sales tax on their com-
modities. The lobbies are now working
for no tax at all; but since the sales
tax on many lines seems inevitable,
they are expected soon to devote their
effort to keeping the taxes as low as
possible.

Fashion losses may be eliminated
from the manufacture of many of the
things women wear and use, if the
plans of the Federation of Women’s
Clubs are carried through. Last Fri-
day, at a meeting of about 200 dele-
gates, in co-operation with the Bureau
of Foreign and Domestic Commerce,
the women expressed surprising inter-
est in the proposition that they inform
the manufacturers of the country as
to their preferences. This may mean
that in the future the nearly 3,000,000
members of the Federation will decide
on the styles they want far enough
in advance to enable the manufactur-
ers to produce the proper colors, fash-
ions, fabrics and other factors and
thereby eliminate much of the present
heavy loss due to style experiments.
Among other economic subjects, the
matter of returned goods is also before
the Federation for solution. And the
movement may be carried further to a
point that will offer manufacturers a
method of determining the popularity
of new goods in advance of production.
If the delegates accurately represent
the membership, they have demonstrat-
ed that nearly 3,000,000 women of the
country are determined to contribute

to the elimination of waste in industry
by spending their share of the con-
sumers’ dollars more wisely.

Economic sales management for the
first time is having the attention of
the Department of Commerce. Several
months ago, by way of experiment, the
Industrial Marketing Section issued a
limited number of a series of seven
reports on “A Basis for Establishing
Industrial Sales Territories,” by G.
Reed Salsibury, chief of the section.
This issue, announced only through
a few business papers, was quickly ex-
hausted, and more than 1300 requests
could not be supplied. Soon the sec-
tion will publish a revised and printed
edition, including the entire seven re-
ports with a number of valuable ad-
ditions. In the new edition the per-
centages of the separate factors are
listed, as well as the separate amounts.
The number of manufacturing estab-
lishments by counties is given, with
the number of wage earners, wages
paid, value of products, value added by
manufacturers, costs of materials and
rated capacity of installed power. Also,
all counties are listed geographically
in an appendix, which considerably fa-
cilitates the use of the data.

Striking at Government bureaucracy.
The American Institute of Architects
has fathered a bill, recently introduced
in Congress, to check what is called
the rapid growth of Government in
business. Recently Louis La Beaume,
chairman of the committee on public
works, said that the Government is no
more qualified to design our buildings
than to paint our pictures or write
our books. The bill provides for the
employment of architects outside the
Treasury Department and limits the
activity of the Supervising Architect
of the Treasury to supervision. The
bill also provides that men be employ-
ed who are resident in the sections
of the country where Federal build-
ings are to be erected. The practical
results of the bill, if passed, according
to Mr. La Beaume, will be “to in-
sure not only vitality of design truly
reflecting our National genius, but a
more diverse use of our National re-
sources and a distinct saving in our
budget.”

Small manufacturing enterprises are
increasing rapidly because mechanics
who have been out of work are going
into business for themselves, accord-
ing to the National Lumber Manufac-
turers Association. Woodworkers, for
instance, are not only turning out a
long list of articles, but in some cases
they are competing for job work with
their former employers. Carpenters,
unable to get wage employment, are
setting up shops and soliciting piece
work. These men claim that mass pro-
duction does not have as great a cost
advantage over unit production as has
heen supposed. They maintain that
they can supply some sorts of articles
at a lower price to merchants and at
a better profit to themselves than the
mass manufacturer can. And the as-
sociation considers it possible, if not
probable, that the country will come
out of the depression with a great
many more small manufacturers in its
industry.

Gabby Gleanings From Grand Rapids.

O. J. Reilly has opened a new gro-
cery -store at 2046 South Division
avenue.

R. E. Chapman thas removed his
grocery stock from 1557 Kalamazoo
avenue to the corner of East Fulton
street and Holland avenue.

S. Veenstra, meat dealer at 1559
Kalamazoo avenue, has added a line of
groceries. The Rademaker & Dooge
Grocer Co. furnished the stock.

—_»++—___

Caro—John Hess has removed his

grocery stock from the Graham build-
ing, where he has been located for
several years, to the Putman building
owing to the necessity of having more

floor and storage space.
—_~-—.—__
Niles—Niles Farmers. Inc. 312

Front street, has been organized for
the co-operation of fruit, grain and
dairy producers, with a capital stock
of $50,000, $1,000 of which has been
subscribed and paid in.

—_ 2+ >—__—_

Detroit—The H. M. Robins Co., 120
Madison avenue, has been organized
to deal in household utilities, hardware,
etc., with a capital stock of 1,000
shares at $10 a share, $10,000 being

subscribed and paid in.
—_——_> > +—___—_-
Lumber Co., 315 North avenue, has
merged its business into a stock com-
pany under the same style with a cap-
ital stock of $45,000 preferred and 2,-
000 shares at $1 a share, $23,310 being
subscribed and paid in,

—_—_~++>—___

Detroit—The Vi-Cris Sales Corpo-
ration, 7481 Grand River avenue, has
been organized to sell Vi-Cris products
with a capital stock of 15,000 shares
at $1 a share, $15,000 being subscribed
and $1,000 paid in.

—_~+~-.—__
Detroit—The Equitable & Central

Trust Co. has changed i‘s name to the
Equitable Trust Co.

RR,
BIDS WANTED

$25,000 TAX
ANTICIPATION 1932

City of St. Joseph

Sealed bids will be received at
the office of the City Clerk, City
Hall, St. Joseph, Michigan, un-
til eight o’clock P.M., February
8, 1932, for the sale of $25.000
1932-33 fiscal year tax anticipa-
tion notes to be dated February
1, 1932, payable September 30,
1932, at office of City Treasurer.

Bidder requested to state rate

of interest and whether purchas-

er or City shall pay cost of legal

a opinion and cost of printing

bonds, bidder to deposit certified

check of 5% of amount bid, same

to be forfeited as liquidated dam-

ages, if bid accepted and bidder

refuses to perform; City reserves

the right to reject any or all

bids and agrees to furnish cer-
tified transcript.

“ol

Dated: January 26, A. D. 1932. &

IRA D. WAGNER,
Director of Finance,
City of St. Joseph, Mich.

 

J

 

ee

 

 

 

   
  
 

FOREVER

Building a future with stones of to-day,
From plans we have drafted with care;
Erecting a structure that’s founded to stay,

Undaunted by any despair.

Selecting materials with quality real,
Using labor that’s famed for its skill,
Placing floor after floor upon girders of steel,

Pitching into the job with a will!

At work on a building of beauty and state,
A land-mark that rears to the sky,
With a name graven deep that will some day be great

When others in ruins will lie.

An edifice founded on service and trust,
Impressive, silent and tall;
A structure that stands for the things that are JUST;

A LIFE. that won’t crumble or fall.
Frank K. Glew.

 

 

 

 

 

 

 

 

With thePnice
Established

through the manufacturers’ advertising

your selling cost is less and profits more.
Your customers recognize that the price
is right when it is plainly shown on the

label and in the advertising as it is in

K C
Baking
Powder

Same Price

for over 40 years
25 ounces for 25c

You save time and selling expense in

featuring such brands as KC.

Besides your profits are protected.

Millions of Pounds Used by Our
Government

 

 

Here’s a Sure Repeater!

Chase & Sanborn’s Tea is a high quality prod-
uct that is a natural leader in its field.

Display it prominently on your counter.
Suggest it at every opportunity. It means
greater profits to you.

Chase & Sanborn’s Tea has the same reputa-
tion for quality enjoyed by all Standard Brands
Products.

Get behind this quality product! It will more
than pay you in repeat orders.

CHASE & SANBORN’S TEA

STANDARD BRANDS
PRODUCTS

A Product of STANDARD BRANDS INCORPORATED .

 

 

 

 

CALL US

WE SAVE YOU 25%
TO 40% ON YOUR
INSURANCE
COST

GIWL7O

THE MILL MUTUALS AGENCY

208 NORTH CAPITOL AVENUE
LANSING, MICHIGAN
Phone 20741

BRANCHES

GRAND RAPIDS—601 Grand Rapids Trust Building
Telephone 95923

DETROIT—716 Transportation Building
Telephone Randolph 0729