ny jf 43 Mig De ay VL Ve Cae » wee TA F SE oe ey A Dy x A) 1 ‘ , Q i RR \\ AG Nise: ES: eo WELLES : Sy NIN ps Scans ae ue S TRADESMAN COMPANY, PUBLISHERSE Bo: ESO EST! SECS: MR CESS SOS Forty-ninth Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 3, 1932 Ncube 2524 ( PEAS eG 2A SIKH a 2 GYXY ZO i) LX sr) yy roy Ay yy om - ons is mes ee je oF Vg ie CLT ORS) CLAFIISS | JOSES, BROTHER OF JESUS Joses, the brother of Jesus, plodded from day to day, With never a vision within him to glorify his clay; Joses, the brother of Jesus, was one with the heavy clod, But Christ was the soul of rapture and soared, like a lark, with God. Joses, the brother of Jesus, was only a worker in wood, And he never could see the glory that Jesus, his brother could. “Why stays He not in the workshop?’ he often used to complain, “Sawing the Lebanon cedar, imparting to woods their stain? Why must He thus go roaming, forsaking my father’s trade, While hammers are busily sounding, and there is gain to be made?”’ Thus ran the mind of Joses, apt with plummet and rule, And deeming whoever surpassed him, either a knave or a fool. For he never walked with the prophets in God’s great garden of bliss— And of all the mistakes of the ages, the sad- dest, methinks, was this To have such a brother as Jesus, to speak with Him day by day, But never to catch the vision which glorified His clay. Harry Kemp. Rademaker-Dooge Grocer Co. Distributors Fremont Sweet Peas _Miss Michigan Ex Stand Cut Wax Beans Miss Michigan Ex Stand Cut Green Beans Miss Michigan Sweet Peas Miss Michigan Early June Peas Above all packed by Fremont Canning Co. Are the canned foods you feature grown and packed in your home state W. R. Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by Michigan farmers. A complete line of canned vegetables and fruits Wholesale Only Wholesale Only DISTRIBUTORS of PINE TREE Brand FARM SEEDS Vigoro Inoculation Semesan Bulk GARDEN SEEDS Packet Vegetables and Flowers We specialize in LAWN GRASS and GOLF COURSE Mixtures SEEDS Write for our special prices INSTANT SERVICE Telephone 4451 ALFRED J. BROWN SEED CO. 25-29 Campau Ave. GRAND RAPIDS, MICH. Wholesale Only Wholesale Only Speed Up Sales by featuring properly advertised lines The manufacturers are creating the demand and saving your time through their advertising. You realize a maximum profit with a minimum of effort in selling Baking Powder Same Price for over 40 years 25 ounces for 25c Your customers know it is a quality product . . . that the price is right. Why ask them to pay War Prices? It’s up to you to show them that you have. it. Millions of Pounds Used by Our Government ae dill ow. z Coie ee nee eel te tae at # nt a - oe. graye “tS mew ee A nina alae a ane he RE i AS te Ree Fee note psc Vinee RO on fond Sy Forty-ninth Year Number 2524 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of ..urrent issues, 10 cents; issues a month or more old, 15 cents; issues a year Or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Sete as second class matter under Act of March 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. SOME TRENDS IN TRADE. Sidelights on the General Business Situation. Procter & Gamble’s tonnage sales in the third quarter last year showed a drop of 6 per cent., but results in the fourth quarter were sufficiently good to reduce the loss to 4 per cent. for the half year. Savings banks in New York State continued to set new records last year, both in total deposits and number of accounts. Deposits gained 9.7 per cent. and number of accounts 8.1. Building permits issued last year were at the lowest average since 1918. Federal commissions estimate that the country is in need of a million and a quarter homes. The normal January return flow of Christmas currency has not put in its appearance. Statistics show that many persons of small means are converting bank balances into postal savings. Doubtless they do not realize that the post office redeposits their savings in banks, with proper safeguards. Last week’s favorable trend of steel production and freight car-loadings, up 12 and 14 per cent., respectively, has more than usual significance because of the widespread belief that these two factors have such an important influ- ence on general \business sentiment. December registrations of new pas- senger cars show a rather remarkable pickup in retail demand. On a season- ally adjusted ‘basis the returns from thirty-four states show a percentage increase over November much greater than that which occurred in December, 1930—an increase all the more interest- ing because of the fact disclosed in the following paragraph. The first important gain shown by any classification of newspaper adver- tising since the fall of 1929 took place in December, when automotive adver- tising gained 21 per cent. over the same month a year ago. ‘There thas always been a very close and immediate rela- tion between the volume of newspaper advertising and the activity of business as a whole. American telephone subscribers may now connect with subscribers in forty other countries. This means that every stbscriber here can secure con- tact with 32,750,000 other telephone users, nearly 92 per cent. of all the telephones in the world, According to india Rubber World, international authority, current reports about ‘Russia becoming a great factor in rubber are outlandish Soviet propa- ganda. Hotels are another great industry which has definitely proved that re- duced prices do not increase volume of patronage, although futile price com- petition can react unfavorably on able management and sound values. Railroad wages continue to be a sub- ject of discussion rather than one of decision, thereby delaying action of a kind that is most important to business psychology and the welfare of banks, insurance companies and investors at large. Dr, Paul Nystrom says: “Dr the overhead in 1932 were no higher than in 1922, department stores would be having a relatively easy time of it. Once more General Motors comes out with an annual statement which, considering the times, is extraordinar- ily good. Total sales to dealers in 1931 amounted to 928,630 cars, com- pared with 1,035,660 in 1930. Members of the Cabinet and other Government officials will lead the newspaper and radio campaigns for better times. Ogden L. Mills, Under Secretary of the Treasury, delivered a fair sample of the administration’s propaganda in his widely published newspaper release early this week, and similar releases will be published regu- larly until next (September. The cam- paign will be constructive and con- servative; but it will have a political bearing that will support the adiminis- tration in attempting to prove that hard times were inevitable, as an after- math of World War reactions, and that we are much better off than we would have been under other circum- stances, ‘The danger is that news- papers may emphasize the political phases of the reports and thereby create a temporary condition of over- confidence that will cause an unfavor- able condition next summer. There is little doubt that a revival of confidence is taking place. Government econom- ists are finding encouragemenf from the more sensitive indicators and a better sentiment throughout most of the country. Reconstruction Finance Corporation loans, railroad pay cuts and several other factors will have a favorable effect in many directions; but if the first progress in revival is overplayed by the press ballyhoo, and if administration releases under “big names” are taken too seriously by the iby the public, the best Washington observers are of the opinion that the reaction may prolong the depression. Government economy is the proportions of a drive in all depart- ments and the prospects are that it will eliminate many publications. George H. Carter, Public Printer, in his annual report just published, leads the war on unnecessary publications by reporting that they are responsible for “tremendous waste.’ During the last ten years, the report states, the “total waste of publications recorded Government Printing Office amounted to 23,899,839 copies, the printing and handling of which cost the Government more than a million dollars. As a Mr. Carter advocates abolishing free dis- tribution by Congress and the depart- ments, and substituting an extension of sales by the Superintendent of Documents. ‘The April conference of the drug survey was planned by the executive committee last Tuesday, in session at the Department of Commerce. Al- though the meeting was closed it was said that the conference will be the most important event in the history of the industry and that it will establish a precedent for many other industries. Perhaps the most significant result of the St. Louis Survey, so far, is the getting together of large groups of manufacturers, wholesalers and retail- ers in a serious and successful attempt to solve their distribution problems. Long range weather forecasting will have more serious consideration by the Weather Bureau after the impending retirement of its chief, Charles F. Marvin, who became eligible for re- tirement last October. For years Prof. Marvin's opposition to long range forecasting has been the cause of repeated and interesting attacks by Herbert Janvrin Browne, which have accomplished much in advertising such forecasts. Mr. Browne, with a remark- ably consistent record, is the most prominent long range forecaster in Washington and his system has been recognized by other Government or- ganizations. Publishers are opposing automobile taxes through the National Publishers’ Association on the ground that the taxes would be likely to cause a reduc- tion of advertising expenditures, which would injure the publishing business. The Radio Manufacturers’ Association assuming much remedy, is also active in opposition to a tax on radio sets, claiming that radio sets and tubes are now being sold for less than the cost of production and that 200 manufacturers who employed 500,000 workers in 1928 now employ from 100,000 to 150,000. A general sales tax has been advo- cated by several prominent witnesses before the House committee on ways and means. Practically all witnesses opposed taxes on specific articles. To stabilize busmess Senator Walsh has introduced a bill that will un- doubtedly attract much attention. He recently explained that its provisions are in line with the almost universal demand as expressed by chambers of commerce, the American Bar Associa- tion, trade associations and the Presi- dent’s message to Congress. features are: The Federal Trade Commission is empowered to give advance approval of co-operative contracts for curtail- ment of production and for other acts to avoid ruinous competition, The public is protected by the pre- vention of unfair prices through the approved contracts, Major The anti-trust laws are not repealed, but exemption is granted to approved acts and approved contracts are de- clared legally enforceable. Definitions of unfair methods of competition and unfair trade practices are clarified and amplified. Trade Practice Conferences are legalized, the power of the commission to conduct investigations is enlarged, and the bill also generally amplifies the procedure before the commission. Anti-trust law repeal cannot be promised to manufacturers of finished products: but the sentiment in favor of excluding the “natural resource indus- tries” from the restrictions of the laws is growing. Recently a joint resolution introduced °: in which would affect the production of minerals and agricultural and forest products. The measure would also provide for the appointment of a joint congression- al committee to investigate and report whether the anti-trust laws should be amended. was Congress —_—_+ >» Pharmacy Board Now Happy Family. With the appointment of M. N. Henry, of Lowell, as a member of the State Board of Pharmacy, the meet- ings of this five man board are going to be more or less of a re-union for three of them from now on. The other two concerned are E. E. Durham, of Corunna, and Clare Allen, of Wyandotte. The latter is president of the board. When Durham became a registered pharmacist, more than twenty years ago, the first man he worked for was Henry. And one of the first men who worked for Durham after he became established in business in Corunna was Allen. Later Allen went to Wyan- dotte, where he now conducts two stores. ——__>- Five New Readers of the Tradesman. The following new subscribers have been received during the past week: B. B. Font, Fremont. B. Hjorth, Janesville, Wis. C. D. Bright, Hart. Guy E. Northrup, Grand Rapids. Bert Stevenson, Grand Rapids. Neeaiiinians aha teen NS RE ENS nme satiainiiaienilinn } | : i t i i MICHIGAN TRADESMAN February 3, 1932 DETROIT DOINGS. Late Business News From Michigan’s Metropolis. All attendance records were broken at the Detroit automobile show last week. On Sunday more than 20,000 viewed the new models, an increase of 3,000 over the Sunday attendance of the previous year. The encouraging feature of the show was the fact that the public show more interest than as mere spectators and sales exceeded all predictions. Dealer sales in the show rooms since the close of the show are showing a marked upward trend. Harold Simon returned from the Eastern dress manufacturing centers a few days ago where he has been on an extensive buying trip in the inter- ests of his firm, L. & H. Simon, 229 Gratiot avenue. Harold, who is the junior member of the company, states that the recent trip was in anticipation of the coming market week and style show to be held in Detroit during the week of Feb. 14 to 20. Grand Rapids will witness the open- ing of the third semi-annual exposition and market sponsored by the Womne’s Apparel Club of Michigan, on Sunday, at the Pantlind Hotel. One entire floor will be used for the displays of women’s and children’s wear and al- lied lines. The second exposition and market will be held in Detroit and will open on the following Sunday at the Hotel Statler occuying the entire 14th floor. The Detroit dates are Feb. 14, 15, 16. The Women’s Apparel Club of Michigan has been organized to pro- mote the interests of Michigan travel- ing men who represent National firms in the women’s wear field. Milton Aronheim, the president, states that approximately 200 lines will be on dis- play at the expositions. The many friends of Benjamin Wex- ler, president of the Superior Drug Co., were shocked to hear of his death together with those of his son, Samuel, and grandson, Marvin, when their auto- mobile was hit by a Pere Marquette train at what is claimed to be an un- protected crossing, last week. Mrs. Wexler, wife of Samuel and two chil- dren were seriously injured in the same accident. During the past ten years there has been an exodus from the city of whole- sale apparel buyers who have been scouring the manufacturing and style centers in anticipation of the Women’s Wear Week and Style Show to be held in Detroit Feb. 14 to 20. The market week is sponsored by the local wholesale firm dealing in women’s ap- parel and allied lines. A style show will be held at the Hotel Book-Cadillac Monday evening, Feb. 15. The team work group of the United Commercial Travelers is preparing for a big smoker to be held at the Hotel Detroit-Leland on Friday. Feb. 19. Jules Klein, well known in musical and dramatic circles throughout the State, will furnish the talent for a three hour show and Dave Diamond will be the master of ceremonies. Diamond has established a reputation in Detroit as one of the premier toast-masters of the city. Al Guimond is State director referee Pe ES TIT aa gs ae sre NT a of the team work group, now going through the process of organization. The group will be the only noon day club consisting exclusively of travel- ing men, brokers and wholesale buyers, in the city. Wilfred Weinstock, manager of the local store and offices for S. Weinstock, importer and wholesaler of costume and novelty jewelry, announces the opening of a branch in Miami Beach, Florida. Mr. Weinstock states his firm will participate in both market events in Detroit during the week of Feb. 14. A special display will be made at the Exposition of the Wom- en’s Apparel Club at the Hotel Statler. A special display will also be open at the firm’s offices and show room, 33 John R. street. Involuntary bankruptcy proceedings have been filed in the U. S. District Court here against Spater & Walser, retail men’s wear, 5858 West Forst street. Ely Greenwald, retail. dry goods, 10783 West Jefferson avenue, has filed a voluntary petition in bankruptcy in the U. S. District Court here, listing liabilities of $14,377 and assets of $7,- 657. Simon S. Marx, retail furrier, 11849 Linwood avenue, has filed a volun- tary petition in bankruptcy in the U. S. District Court here, listing liabili- ties of $19,947 and assets of $2,798. John Cieplak, proprietor of a grocery and meat market at 3701 Tillman avenue, was attending several custom- ers in the store Saturday when three thugs entered. Their leader, showing a pistol, ordered all in the store to put up their hands. He placed himself in front of Cieplak andi demanded all the cash. “I looked at the gun,” Cieplak told the police of the Grand River Station. “I didn’t see any bullets in it. So I turned my back and went to get a hammer. Then I chased all three from the store and down the street, but couldn’t catch them. The man who had the gun dropped it on the floor. It wasn’t loaded, but we found two cartridges for it on the floor.” Sir Dennistoun Burney’s rear-en- gined car provided a field day for American automotive engineers assem- bled here for the annual meeting of the Society of Automotive Engineers. Not a-single feature of its desgn failed to prove of interest to those engineers who believe that this type of car is destined for development in this coun- try. Performance and comfort were the two characteristics which received the deepest study on the part of the Amer- ican engineers. As to performance, they desired to ride in and drive the car to test its steering stability and the effect of its streamlining on ac- celeration and speed. It had been as- sumed that such a car would have an impressive gasoline economy perform- ance, and this was borne out by the record of twenty-one miles to the Im- perial gallon. The car weighs 4,400 pounds and has an 80-horsepower en- gine. Riding comfort and driving visibil- ity were two other features which re- ceived close scrutiny. The car is so designed that the passengers are car- ried in what is regarded as the ideal position for comfort—namely, between the axles. Critical engineers with whom the writer talked declared the effect of this seat location confirms every claim that has been made for it. Driv- ing visibility also received a favorable report from them. Confidence in the immediate future is growing daily in the automotive in- dustry. It is based in large part upon the favorable reports coming from local motor shows. Without exception, these confirm the result of the National Automobile Show at the best buying in years. It can be said that local shows never have attracted a degree of factory attention comparable to those of the present. Each display is being studied carefully as the industry seeks a reasonable yardstick by which im- mediate production possibilities can be gauged. The sales tax cloud which loomed darkly on the horizon of the car manu- facturers a week ago has assumed less threatening proportions. Although without definite word of the new tax program, most of the motor executives feel that they have presented a case for the industry that will deter Congress from enacting any any restrictive leg- islation at this time. The sympathetic reception of House and Senate leaders to their formal and informal appeals has convinced the executives that the industry’s economic importance is thoroughly appreciated in Washington. January production figures are being awaited with interest. The only thing that will keep them from showing a gain over the same month of last year is that ford is far below his 1931 sched- ule. That the companies which are members of the National Automobile Chamber of Commerce will report an increase is taken for granted. Individual reports on output indicate market betterment. For instance, Rockne, the baby of the industry, reached 3,500 during January, after a mark of only 900 in the previous month. The figure is considered the more significant when it is realized that only the Series “75,” the larger model, was in production. The low- priced Rockne will begin to roll from the production line in Detroit next week. a Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Jan.25—We have the ad- judication in the matter of Harry C. Himelstein, doing business as Michigan Furniture Co., Bankrupt No. 4768. The bankrupt is a resident of Niles, and his occupation is that of a merchant. The matter is involuntary and the schedules have been oredred filed. Jan. 25. We have received the sched- ules, order of reference, and adjudication in the matter of George M. Gorrigan, Bankrupt No. 4777. The bankrupt is a resident of Grand Rapids, and his occupa- tion is that of a laborer. The schedules show aSsets of $24,485, with liabilities of $84,787.95. The court has written for funds and upon receipt of same the first meeting of creditors will be called. Jan. 21. On this day was held the first meeting of creditors in the matter of Lewis H. Diamond, Bankrupt No. 4731. The bankrupt was present in person and represented by attorney Charles H,. Kava- nagh. Creditors were represented by at- torneys W. J. Banyon and fF. L. Ham- mond. Claims were proved and allowed. The bankrupt was sworn and examined, with a reporter present. M. N. Kennedy of Kalamazoo, was appointed trustee, and his bond placed at $1,000. The first meeting then adjourned without date. Jan. 21. On this day was held the first meeting of creditors in the matter of Harvey Anderson and Forest Bliss, part- ners doing business as Twin City Uphol- stery Shop, Bankrupt No. 4727. The partners were each present in person and sworn and examined, without a reporter, Balgooyen & Cook, attorneys were pres- ent representing the bankrupt. Cred- itors were present in person. Claims were proved and allowed. The referee appointed Fred G. Timmer, of Grand Rapids, as trustee, and his bond was placed at $100. The first meeting then adjourned without date. Jan. 22. On this day was held the first meeting of creditors in the matter of Chris J. Sikkema, Bankrupt No. 4713. The bankrupt wag. present in person and represented by attorney P. A. Hartesvelt, Claims were filed only. Creditors were present in perso. The bankrupt was sworn and examined without a reporter, Fred G. Timmer, of Grand Rapids, was ap- pointed trustee, and his bond placed at $100. The first meeting then adjourned without date. am) In the matter of Lewis H. Diamond, Bankrupt No. 4731. The sale of assets in this matter has been called for Feb. 9, at the premises formerly occupied by the bankrupt at Eau Claire. The following assets will be sold, groceries, boots and shoes, dry goods and clothing, drugs, dishes, hardware, fixtures and one stude- baker auto, appraised at $3,499.49. This was a general store. All interested in such sale should be present at the date and time above stated. On this day also was held the first meeting of creditors in the matter of Arthur Barber, Bankrupt No. 4715. The bankrupt was present in person and rep- resented by attorney Horace T. Barnaby. No creditors were present or represented, Claims were filed only. The first meeting then adjourned without the appointment of a trustee to Feb. 20, for the bankrupt to pay the expenses of administration. Jan, 22. On this day was held the first meeting of creditors in the matter of Lawrence D. Connelly, individually and sometimes doing business as Connelly & Son, Bankrupt No. 4735. The bankrupt was present in person and represented by attorney Alphon H. Lyman. Cred- itors were present in person and repre- sented by attorneys Belcher & Hamlin. Claims were proved and allowed. The bankrupt was sworn and examined, with- out a reporter. Philip P. Schnorbach, of Manistee, was elected trustee, and his bod placed at $500. The first meeting then adjourned without date. In the matter of Ernest Bootsford, Bankrupt No. 4539. The final meeting of creditors in this matter has been called for Feb. 18. The trustee’s final report will be approved at such meeting. There probably will be a small first and final dividend for creditors. In the matter of Isaac Holleman, Bank- rupt No. 4525. The final meeting of cred- itors in this matter has been called for Feb. 18. The trustee’s final report will be approved at such meeting. There will be no dividend for general creditors. In the matter of Ervin G. Goodrich, Bankrupt No. 44738. The final meeting of creditors in this matter has been called for Feb. 18. The trustee’s final report will be approved at such meeting. There may be a small first and final dividend for creditors. In the matter of Marcia Scher, Bank- rupt No. 4544. The final meeting of cred- itors in this matter has been called for Feb. 18. The trustee’s final report will be approved at such meteing. There may be a small first and final dividend for creditors. In the matter of Clarence F. Merrifield, Bankrupt No. 4503. The final meeting of creditors in this matter has been called for Feb. 18. The trustee’s final report and account will be approved at such meeting. There will be no dividend for creditors. In the matter of Edgar R. Zobel, Bank- rupt No. 4476. The final meeting of creditors in this matter has been called for Feb. 18. The trustee’s final report and account will be approved at such meeting. There may be a small first and final dividend to creditors. In the matter of Pearl D. Gibb, Bank- rupt. No. 4697. The final meeting of creditors in the matter has been called for Feb. 19. The trustee’s final report will be approved at such meeting. There will be no dividends. In the matter of William Wyant, Bank- rupt No. 4674. The final meeting of creditors in this matter has been called for Feb. 19. The trustee’s final report will be approved at such meeting. There will be no dividends. _in the matter of F. D. Lake & Co.. Bankrupt No. 4545. The final meeting of creditors in this matter has been called for Feb. 19. There will be no dividends for creditors. In the matter of Otto N. Holst, Bank- rupt No. 4575. The final meeting of creditors in this matter has been called for Feb. 19. There will be no dividends for creditors. In the matter of Williams & Marcroft, Bankrupt No. 4576. The final meeting of creditors in this matter hab seen called for Feb. 19. There will be a first and final dividend for ereditors. (Continued on page 18) Foes A ccatiatoltaan manera i ric. iia emeses stents February 3, 1932 MICHIGAN TRADESMAN Three Dealers let us help—and sold over 17,000 General Foods Items! (They Asked The General Foods Salesman !) HEN the General Foods Salesman tells you that featuring nationally advertised General Foods Products will increase your business, he is prepared to prove it with sales, as these typi- cal instances demonstrate: Salesman Sumner suggested and planned a “General Foods on Parade Sale” for Dixie Stores, Inc., in Greenville, S. C. At the conclusion of the sale, Mr. J. P. Williamson, President of Dixie Stores, wrote: “During the sale we moved approximately ten thousand packages of General Foods products —and a lot of associated items!” 7,000 Items in El Paso Salesman Sizemore arranged a series of Saturday sales for the Yearwood Grocery Company, El Paso, Texas, with the following result: “We sold at least 7,000 of your items—a nice increase in volume. Yearwood Grocery Company.” Every General Foods Salesman is a trained retail merchandiser, with a thorough knowledge of effective advertising and display. If you want to increase your sales — OME ITY ARKer. 331 ITEMS IN RICHMOND This attractive display arranged by Salesman Lawrence for the Home City Market, Richmond, Va., helped sell 331 packages of General Foods Products in a one day sale ‘Ask the General Foods Salesman!” POSTUM CEREAL WHOLE BRAN INSTANT POSTUM DIAMOND CRYSTAL SALT GRAPE-NUTS JELL-O POST TOASTIES LOG CABIN SYRUP POST’S BRAN FLAKES MINUTE TAPIOCA WALTER BAKER’S COCOA WALTER BAKER’S CHOCOLATE MAXWELL HOUSE COFFEE Principal products distributed by General Foods Sales Company, Inc. SANKA COFFEE CALUMET BAKING POWDER LA FRANCE AND TEA FRANKLIN BAKER'S COCONUT SWAT POW CORD Oe CERTO SATINA Pa SP Aes Pepe 4 MOVEMENTS OF MERCHANTS. Harbor Springs—John Catob has op- ened a tin shop. Reading—The Reading State Bank has re-opened for business. Ontonagon—The Gitche Gumee Oil Co. has increased its capital stock from $20,600 to $50,000. Ann Arbor—The Ann Arbor Trust Co. has increased its capitalization from $150,000 to $200,000. Detroit—The Ray Engineering, Inc., 415 Brainard street, has changed its name to the Scientific Fuel Engineering Co. Flint—The Economy Oil Corpora- tion, 316 Kresge building, has increased its capital stock from $10,000 to $25,- 000. Grand Rapids—Fay Solomon suc- ceeds H. F. Moltmaker in the grocery business at 1175 Lafayette avenue, S, a: Detroit — The Peninsular Sales & Service Co., 1500 West Fort street, has changed its name to the Peninsular Stove Co. Detroit —- Sochachewski & Cohen, Inc., 7100 Michigan avenue, dealer in dry goods, has changed its name to Sochachewski, Inc. Detroit—The Winston Jewelry Co., 1732 Buhl building, has been organized with a capital stock of $1,000, all sub- scribed and: paid. in. Detroit—The Wise & Busch Fur Co., Inc., 9220 Kercheval avenue, has been incorporated with a capital stock of $5,000, all subscribed and paid in. Topeka—S. W. Miller has opened his new general store at Emma, for busi- ness. It is located on the same site as the one destroyed by fire last fall. Hancock — John Brandenstein has purchased the grocery stock and store fixtures of the late Charles Saxby, Superior street, taking immediate pos- session. Detroit—The Universal Linen Sup- ply Co., Inc., 1309 Third street, has been incorporated with a capital stock of $15,000, all subscribed and $5,000 paid in. Pontiac—The Leader, Inc., 69 South Saginaw street, has been incorporated to deal in general merchandise with a capital stock of $5,000, all subscribed and: paid in, Howard City—Albert Tronsen & Son have taken over the dairy equip- ment business and milk routes of Frank Terwilliger and will continue the business. Bay City—Stockholders of the clos- ed First National and Bay County Savings banks have verbally agreed to voluntary assessment of 100 per cent. to organize a new bank, Detroit—The C. J. Page Tile Co., 2715 Chene street, has been incorpo- rated to deal in tile and kindred mer- chandise with a capital stock of $3,000, all subscribed and paid in. Midland—H. W. Beckwith is closing out his stock of clothing and general merchandise at special sale and will retire from trade after fifty-seven years of active service here. Otsego—Verne Niles and Orlo Gib- bens have formed a copartnership and purchased the White Rose Grocery, MICHIGAN TRADESMAN East city limits, and will continue the business under the same style. Grand Rapids—Atlbert Terakowski has engaged in the grocery business at 713 Stocking street under the style of the Ideal Food Shop. Glenn S. McCarthy furnished the stock. Van Dyke—The U. S. Community Stores, Inc., has been organized to ‘deal in general merchandise at whole- sale and retail with a capital stock of $25,000, all subscribed and paid in. Detroit—The Gerson-Stevens Co., Inc., 7815 West Vernor Highway, has been organized to deal in jewelry, dia- monds, etc., with a capital stock of $10,000, all subscribed and paid in. Detroit—Rosen & Schwarts, Inc., 2625 Russell street, has merged’ its fruit and produce business into a stock company under the same style with a capital stock of $1,000, all subscribed and paid in. Detroit—National Selected Fruits, Inc., G. T. Terminal building, Ferry avenue, has been organized with a capital stock of 1,200 shares at $10 a share, $12.000 being subscribed and $5,000 paid in. Detroit—Kuhn’s, Inc., wholesale and retail dealer in ice cream and confec- tionery, has merged the business into a stock company under the same style with a capital stock of $35,000, all sub- scribed and paid in. Detroit — The Van Dyke-Grinnell Public Market, Inc., Van Dyke and Grinnell avenues, has been incorporat- ed to conduct a wholesale and retail market with a capital stock of $4,000, all subscribed and paid in. Detroit—The McGraw Supply Co., 3402 McGraw avenue, dealer in heat- ing and plumbing supplies, has been incorporated with a capital stock of 1,000 shares no par value, $1,321.82 being subscribed and paid in. Detroit—The Michigan Upholstering Co., 1400 14th street, has merged its house and store furniture business in- to a stock company under the same style with a capital stock of $50,000, $40,000 being subscribed and $24,000 paid in, Detroit — The Berlin Appliance Shop, Inc., 13785 Gratiot avenue, elec- tric refrigerators, radios, etc. has merged its business into a stock com- pany under the same style with a cap- ital stock of $3,000, all subscribed and paid: in. Detroit—Earl J. Fisher has merged his undertaking business into a stock company under the style of Earl J. Fisher, Inc., 3721 14th street, with a capital stock of 25.000 shares at $1 a share, $7,500 being subscribed and paid in. Detroit—The Gabel Risdon Cream- ery Co., Inc., 3600 East Forest avenue, has merged its business into a stock company under the same style with a capital stock of ten shares at $100 a share, $1,000 being subscribed and paid in. Munising—Charles Johnson, Superior street, has sold his talioring business to R. A. Denman, of Marion, Mich. Mendon—Charles Salisbury has’ sold his grocery stock and store fixtures to Orlando Chapman, who has taken possession. Oxford—Chamberlain & Crawford, Inc., dealer in lumber, fuel, builders supplies, etc., has merged the business into a stock company under the same style with a capital stock of $10,000, $8,500 of which has been subscribed and paid in. L’Anse—The S. & S. Grocery & Meat Market, a new independent busi- ness venture, opened for business in the Seavoy building Jan. 29. Mr. Swanson will devote his attention to the grocery department and Mr. Sands to the meat market. Detroit—The Schreiber Roofing Co., Inc., 4806 Sturtevant avenue, has merged its sheet metal roofing busi- ness into a stock company under the style of Schreiber Bros., Inc., with a capital stock of $20,000, all subscribed and $1,900 paid in. Detroit—Textile Processes, Inc., 310 Curtis building, has been organized to deal in textiles, tradesmarks, etc., with a capital stock of 500 shares no par value at $100 a share and 1,000 shares at $1 a share $21,000 being sub- scribed and $1,000 paid in. Detroit — Jacob Barish, dealer in boots and shoes at 4721 Michigan avenue, has merged the business into a stock company under the style of Barish Shoes, Inc., with a capital stock of sixty shares at $100 a share, $6,000 being subscribed and paid in. Richmond—An involuntary petition in bankruptcy has been filed in U. S. District Court at Detroit against George Steinmetz, clothing and shoes, by Irwin I. Cohn, attorney, represent- ing George F. Minto & Co., $295; Phillips Jones Corp., $94; I. Shetzer Co., $210. - Sault Ste. Marie—Robert D. Goad, formerly connected with the Joseph Maltas drug store and Thomas J. Ar- nold, of Chicago, have engaged in the drug business at 515 Ashmun street. The store is being equipped with all modern fixtures, etc., and will embody many new ideas. Grand Rapids-—-J. H. Petter Co., 601 Michigan Trust building, has been in- corporated to deal in securities, etc., with a capital stock of 1,000 shares of no par value preferred at $9 a share and 1,000 shares of common no par value at $1 a share, $1,000 being sub- scribed and! paid in. Ypsilanti—Lamb & Son, conducting the oldest surviving grocery store here, being founded in 1838 by Charles and Edward King, the Lamb family enter- ing the organization some years later, announces the addition of a junior partner in the affiliation of Don Porter with Lamb & Son. Cheboygan—A 10 per cent. third dividend totaling $135,000, will be paid out by the defunct First National Bank. This will raise the total paid out by the bank to 85 per cent. or $1,128,187.32, since it went into re- ceivership in 1930. Another dividend will be paid in the spring or early summer, Detroit—The Ster-L-Way Automa- tic Merchandising Corporation, 3355 Northwestern avenue, vending ma- chines and goods therefor, has been in- corporated with a capital stock of February 3, 1932 $10,000 preferred, 1,500 shares of A stock and $1 a share and 500 shares of B stock at $1 a share, $2,725 being subscribed and paid in. Charlotte — Vaughan & Ragsdale, with stores in four states—Montana, Wyoming, Michigan and = Illinois— opened a store in this city Feb. 3. J, H. Tate, district manager and A. N, Anfensen, local manager, have been here several days arranging for the opening. The concern has taken a long lease on the H. A. Higby store, for- merly the Community rooms. Lansing—L. C. Pemberton, who has been in charge of Frigidaire sales for the Mills Dry Goods Co. since last July, has purchased the refrigerator and radio stock of A. W. Shields at 406 South Washington avenue. Mr. Pemberton and his associates have been conducting a similar store at Durand for about twenty years and at Howell for eight years. These stores will be continued and the Lansing store is being added as a new unit. Association Manufacturing Matters. Detroit—The Kay & Jay Manufac- turing Co., 6525 Lincoln avenue, has changed its name to the Davis Stamp- ing Co. Detroit—The Detroit Sausage Man- ufacturing Association, 5454 Vernor Highway, has changed its name to the Michigan Sausage Manufacturing As- sociation, Grand Rapids—The Steel Furniture Co., 1480 Buchanan avenue, S. W., manufacturer of opera and chairs, etc., has changed its name to the Irwing Seating Co. church Howell—Harry Cooper and Don Russell are completing plans for en- gaging in the manufacture and sale of garden furniture. They expect to open the plant about Feb. 15. Grand Rapids—Ole Flottorp, manu- facturer of wooden propellers for air- planes, is planning the construction of a building at the local airport to serve as first unit for a new propeller fac- tory. Detroit — The Midwest Appliance Co., 101 Smith avenue, has been or- ganized to manufacture and sell car- buretting device, with a capital stock of 100 shares at $10 a share, $1,000 being subscribed and paid in. Detroit—The Conditioned Air Cor- poration, 1529 Ford building, has been organized to manufacture apparatus for conditioning air with a capital stock of 5,000 shares at $10 a share, $15,000 being subscribed and $1,000 paid in. Wyandotte—The Wyandotte Paint Products Co., Twelfth and Sycamore streets, has been organized to manu- facture and sell paints and lacquers with a capital stock of $20,000, $10,000 of which has been subscribed and paid in. Grand Rapids—Monroe Benbrook & Co., 1516 South Division avenue, has been incorporated to manufacture and deal in furniture, interior wood work and trim, with a capital stock of 500 shares at $10 a share, $1,000 being sub- scribed and paid in, i a tsa February 3, 1932 Essential Features. of the Grocery Staples. Sugar — Local jobbers hold cane granulated at 4.70c and ‘beet granulated at 4.50c. Tea—The market has shown no special change in any direction during the week. There has been some ir- regularity noticed in prices, but it has been confined mainly to medium and low grades of Indias and. similar teas. The line of better grades has not shown any important change since the last report. Demand is a little ‘better. Coffee—Early in the week the Brazilian operators apparently ceased their efforts to support the market and future Rio and Santos, green and in a large way, went off several points. Later the situation steadied a little and at the present writing the demand is rather poor and prices remain about unchanged. The above refers to fu- tures. Spot Rio and Santos, green and in a large way, remains practically un- changed for the week. There is noth- ing in sight at the present writing to materially advance Rio and Santos. Milds show no change from a week ago. Jobbing market on roasted coffee remains about the same. De- mand about as usual. Syrup and ‘Molasses—Sugar syrup is in fair demand at unchanged prices. Buying is in small lots. Compound syrup is feeling a little better, largely on account of the general belief by buyers that prices will probably go no lower. Molasses in fair demand at unchanged prices. 3eans and Peas—FPractically all varieties of dried beans are dull and easy with some actual declines, notably red and white kidneys and marrows. Dried peas dull and unchanged. Salt Fish—Demand for mackerel and other salt fish showed a slight improve- ment during the week as buyers are beginning to be cognizant of approach- ing Lent. The statistical position of salt fish is strong and values will prob- ably be firmly maintained for some time, ‘Canned Fish—Salmon is looking up - a little, although prices are not gen- erally higher as yet. Fancy grades of sockeye and chinook are firm and so are Alaska reds. Very little activity in other canned fish, though there probably will be an improvement with- in the next month or two. Cheese—Demand for cheese is mod- erate. Prices have been fairly steady throughout the week. Canned Vegetables—There has been good buying support to uphold the ad- vances and sales have been made at the present price basis. Stocks in the hands of distributors are light. The fall and early winter are over and the necessity for rebuilding inventories be- comes more apparent every day. After the severe price test of the past sev- eral months no distributor can say with fairness that he fears further declines and is afraid to cover for that reason. Peas have held steadily, with many counts now cleaned up. Corn, on the other hand, has been easy because of weakened trade confidence, due to the very large pack in 1931. But in this connection it is worth while to note that there has been an unusually large movement of corn out of first hands, since the fall and unsold stocks are in MICHIGAN TRADESMAN fact lighter than is generally supposed. Maine fancy corn is firmer at 75c fac- tory, with some packers holding for 85c, Canned Fruits—The cling peach stabilization movement is gaining strength all along. With the field brokers into it now, and all but a few of the smaller canners signed up, this latest attempt to peg prices will be in- teresting to observe. No adequate test can be expected for some little time as yet, because a lot of distribu- tors covered their requirements pretty well ‘before the plan went through and there are still some stocks to be ‘had at resales, Nuts—There is little activity in nuts just now. Large manufacturers are covering their requirements of shelled varieties very closely, which insures a certain replacement demand. Other- wise trading is featureless, Stocks in the hands of importers here are very light. Domestic almonds are selling on a slightly advanced price basis. The unshelled nut market is inactive. Im- ported chestnuts about through for the season; 66 packages sold at auction yesterday 3@4c, one small lot reaching 53c. No important trading in wun- graded Southern pecans, Dried Fruits—Dried fruits generally unchanged this week. The market can be said to ‘be routine, however, and no immediate prospect of a change is apparent. Raisins are being quoted by California packers at the fractional ad- vance which the recent rise by the ‘California raisin pool foreshadowed. Bleached raisins of all varieties are showing a little more firmness, The demand for prunes is light, and there is little profit in them, which accounts largely for the apathy of all hands in handling them, ‘Packers’ agents and jobbers here report a little better de- mand for small sized prunes, but the prices are so low that these small sizes are hardly worth handling charges. Prunes have been weak all season, in spite of their relatively strong statis- tical position as compared to the crop of 1930, when the yield was a record one. Exports of prunes held up in very good shape, too, leading all dried fruits. These things, however, have thus far failed to provide the necessary impetus to start prunes moving toward higher price levels. Apricots show few lfractional price changes. There is no particular demand for them at this time of the year. IRice—Thhe trend of the rice market continued weak, according to reports from the South. Growers have been shading prices pretty much all along the line. Stocks in the hands of millers are light ‘but the more moderate de- mands by farmers may stimulate buy- ing. Domestic demand is largely of a replacement character. —_—___-- Review of the Produce Market. Apples—Current prices are as fol- lows: Baldwins, 2% in., A grade --_-__ $ .85 Bananas, 21% in., A grade _-____ .90 Delicious, 2% in., A grade _____- 1.50 Delicious, 2% in), € grade —_ 1 75 Greenings, R. I., 2% in., A grade 1.00 Greenings, R. I., Bakers, 3 in, __ 1.25 Grimes Golden, 2% in., A grade. .75 Hubbardstons, 2% in., A grade __ .85 Jonathans, 2% in., A grade _-__- 1.25 Kings, 234 im., A grade _..__.... 1.00 Kings, 3 in., Bakers, A grade --_ 1.50 McIntosh, 21% in., A grade ----- 175 Spies: 3 in, baking. 150 Spies 214 in, A grade .-.- 1.50 Spies. 214 in, C gerade .-________ 85 Talman Sweets, 2% in., A grade .85 Wagners, 214 in., A grade ------ 1.00 Washington box apples are sold on the following basis: Pxtra fancy Delicious —...._____ $2.75 Paney Deliciots Extra danecy Romes 2... 2.33 Haney Romes 222 2.45 Bananas—5@5%c per lb. Butter—Butter has had several small declines since the last report, possibly aggregating %c per pound. The trouble seems to ‘be poor demand. Job- bers hold 1 lb. plain wrapped prints at 22c and 65 lb. tubs at 21c for extras. Cabbage—$2.25 per 100 Ibs. for home grown; $2.75 per crate for new from Texas, Carrots—60c per bu. Cauliflower—$1.75 for ‘box contain- ing 6@9. ‘Celery—30@50c according to size. Celery Cabbage—75c per doz. Chestnuts—18c per lb. for New York stock, Cocoanuts—90c per doz. or $3.50 per bag. Cranberries—Late Howes, $2.50 per ‘Dox, ‘Cucumbers—tIllinois hot house, $2 per doz. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping station: €. H. Pea from elevator —_.._- $2.00 Pea from farmer 2...) 1.70 Light Red Kidney from farmer-- 1.75 Dark Red Kidney from farmer_- 2.85 Eees —. The market is a little stronger and about Ic higher than a week ago. Jobbers are paying 15c for strictly fresh hen’s eggs. They are selling their supplies: Wresh hennery eees __._.___-____ 17c leennery witte 0 19¢ Hresh eras 9 oo l6c MX candied storaze .... 14c mm candied storage .. 0.2003 12c M cheeks sterage 2 1) Grape Fruit — Florida commands $2.50@3 per box; bulk $2.50@2.75 per 100. ‘Grapes—Calif. Emperors, in kegs with sawdust, $6.25. Green Onions —'Shallots, 50c per doz. Lettuce—In good demand on the following basis: Imperial Valley, 6s, per crate ~-$4.25 Imperial Valley, 5s, per crate -- 4.25 Home grown, leaf, 10 tbs. _._--__ 1.20 Lemons—Present quotations are as follows: See) Sumleist $5.50 ae Sumisst 5.50 360 Red Ball 4.50 S00 Red Ball... 4.50 Oranges—Fancy Sunkist California Navels are now sold as follows: PAG $4.00 SG ee 4.00 AG 4.00 C00) 4.00 73.0 1 ee 4.00 A ee 4.00 COR eS 3.75 324 ee 3/9 Floridas—$3.50 per box; bulk, $3.50@ 4.50 per 100. 5 Onions—Michigan, $4.50 per 100 Ibs, for yellow; Genuine ‘Spanish, $3.25 per crate. Parsley—40c per doz. bunches. Potatoes— On the local market transactions hover around 40c per bu. In Northern Michigan carlot buying points the price ranges from 20@25c per bu.; Idaho, $2.25 per 100 lb. sack. Poultry—Wilson & Company pay as follows: Heavy Soviigs 2.000 15c Fleavy fowls 3 14c Fight fowls 2200 12c Pucks 14c Geese llc No. | Vurkey 20¢ Spinach—$1 per bu. for Texas. Squash—$3.25 per 100 tbs, for Hub- bard, Sweet Potatoes—Kiln dried Indiana Jerseys, $1.40; Tenn., $1.25. Tangerines—$2.25 per bu. Tomatoes—Hot house, $1.85 per 7 Ib. basket; Southern and California, $1.25 per 7 lb. basket. Veal Calves — Wilson & Company pay as follows: Faney 2 8@12c Good 2 8c Medinm 050 7c Poort. 5c sts? > __—__ All-Michigan Food Banquet on Feb. 15 Detroit, Feb, 2—Invitations are go- ing out to-day to the leaders in the Michigan food industry on the first annual All4Michigan Food Exposition banquet. This sumptuous feast, com- prising nothing ‘but food produced in Michigan, will be served in the crystal ‘ballroom of the Masonic Temple, Mon- day, Feb. 15 at 5:30 o. m. I believe you are conversant with Mr. Fenner’s desires in the staging of this banquet. He ‘believes that great good can ‘be accomplished through bringing together all the elements in the food industry. We have planned a very entertaining musical program, to be followed by short speeches from the spokesmen of the various groups represented. Mayor Frank Murphy will give the principal address of the evening and the affair will be broad- cast over WJR. I appreciate that Mr. Fenner has been unable to personally tell everyone the purpose of this banquet, conse- quently the great number that should be present will undoubtedly look upon it as “just another feed.” Walter S. Howell. a Plate Glass Orders Register Gain. Renewed interest in plate glass on the part of automobile manufacturers is the bright spot of the week in the flat glass industry. Increased buying by automobile companies causes plate and laminated glass producers to step up production schedules. Demand for window and other types of flat glass shows little or no improvement. Lack of activity in the building trades is re- flected in the slow movement of win- dow glass from factories to wholesale distributors. The sash and door trade is buying only for immediate require- ments, ~~» Each of us might tf we tried hard find in every one of our friends, or in people we only meet and part with, something to praise instead of criti- cise, Instead of so much praising of ourselves let us look sharper to find in others something to praise. Self-praise is “no good.” It is a counterfeit coin, not fit to pass on—John Wanamaker. 6 MICHIGAN TRADESMAN February 3, 1932 MUTUAL FIRE INSURANCE Dangers of Fire in Careless Use of Petroleum. The careless use of petroleum and its products is one of our most seri- ous fire hazards. This classification includes gasoline, kerosene and other manufactures of the petroleum indus- try. Fire loss from this cause in the United States last year amounted to a litthe more than $11,000,000, and in the State of Texas during 1930 there were approximately 150 fires from this cause which resulted in a property loss of approxibately $200,000. The most serious result arising from the improper use of gasoline and kero- sene is the number of people burned to death. Gasoline is the most dangerous of . these products owing to its volatility, which causes it to vaporize rapidly, and its gas, when mixed in proper pro- portion with air, becomes highly ex- plosive. The practice of cleaning clothes with gasoline is a dangerous one, for the fumes which spread in all directions will explode, if allowed to contact with a blaze or even the mer- est spark. The following safety rules should be used ifor gasoline: 1. Never attempt to start a fire of any kind with gasoline. 2. Gasoline should be kept in ap- proved safety cans; not in glass bot- tles, 3. Never leave gasoline uncovered so that the fumes can spread. 4. Never use gasoline for cleaning clothes or any other article in the house where there is a fire, or where the house is closed. Gasoline should always be used in the open air. 5. Do not smoke in a garage, or smoke in an automobile while its tank is ‘being filled. Remember gasoline fumes spread. Kerosene is dangerous and should always be treated with respect. Too many people were burned to death in Texas last year by its improper use, and we have urged that the following safety rules be observed: 1. Never attempt to start a fire with kerosene. 2. Keep kerosene in safety cans and out of reach of children, 3. Be sure that oil theaters and cookers do not leak and make sure they will not overturn easily. 4. Keep burners on all oil heaters clean and do not turn the flames too high. 5. Do not let the floor beneath the can become oil soaked. 6. Never leave kerosene uncovered, 7. Fill iby daylight only any re- ceptacle in which oil is to be burned. 8. (‘Not more than one gallon should ever be kept in the house and it should be in a safety can. 9. Make sure that oil cans do not leak or drip. J. W. Deweese. ——_~2+ 2 >—____ Items From the Cloverland of Michi- gan, Sault Ste. Marie, Feb. 2—Last Thursday was Governor's day here, he being ithe honored guest and principal speaker at the Chamber of Commerce at its forty-fourth annual meeting theld at the Hotel Ojibway. The Sault recognizes the ‘honor of being given a share of his precious time and is mak- ing use of it proudly, While the Gov- ernor wanted it distinctly understood that he makes no promises, it made it plain that he was opposed to any di- version of the ‘highway funds, which made a hit here, as we still have a gap of unfinished highway [between here and St. Ignace, which we want finish- ed. Attention of the Governor also was given to “a lot of fellows who are using the ‘State highways for com- mercial purposes, and ‘he warnied that the trucking interests of the State must ibe made to pay for their privi- leges, that they need not expect State co-operation in making it impossible for railroads to conduct their business by failure to exact just and proportion- ate taxes. ‘He believes in Michigan sufficiently that every bit of what tal- ent he has will ‘be given to its explora- tion, whether this is by means of travel or radio or written word. Glow- ing approval was expressed by Gov- ernor Brucker of the optimism and confidence radiated by Arthur Daw- son, honorary president of the Cham- ber of Commerce, who gave five rea- sons why the Sault should be thankful and more hopeful than any other city of twice its size in the United States. He denounced “crapehangers.’ You talk of depression when forty-four railroads have gone into receivership. Why forty years ago we had a de- pression which. mut 169 railroads into receivership, We ‘have no reason to be despondent. In the past 100 years we have thad no less than twenty panics— half of itthem ‘serious. In the panic fifty years ago 50,000 business houses failed, Seventy-five years ago it was necessary to call out the Government troops to protect the men of wealth and to patrol Wall street and. thous- ands paraded the streets shouting “Give us bread or give us death.” Every time we came back stronger than ever. Here in the Sault we have a Government payroll of between 600 and 700 men each year, with salaries ageregating $750,000. No matter what the businesis conditions, the Govern- mental river projects employ between 500 and 609 men. We have a stopping place for more than 50,000 tourists who spend $415,484 in one year Every local industry with one exception, is operating at full time. Our three local banks are in splendid condition. Wihy should we be depressed? ‘Over 300 of our business men attended the meet- ing and the word depression surely sounds unpopular. Henry Shields, one of our well- known West side grocers, has returned from a visit to 'Chicago and Lower Michigan, feeling much better, know- ing that his home is in the good old Sault. If you are one of those who have been ordered to drink a lot of water, be glad that you live in the Sault, where the water is good. Arrowood & Johnson, proprietors of the Crystal market, at Manistique, will move into their new building at 218 Oak street. The new location is in the Olson ‘building. It affords much great- er space than the old store and will give a better opportunity to disiplay goods. Henry Bumstead, the well-known merchant at Rosedale, has opened a pool and soft drink parlor in jconnec- tion with this general store, which is the principal place of amusement in the village. W. B. Thomas, secretary of the Manistique Chamber of Commerce, and Stanley Crowe went to Ishpeminig last Thursday to attend the tourist and resort conference under the auspices of the Upper Peninsula Development Bureau, M. J. Magee, President of the Sault Savings Bank and local ornithologist, sent to the University of Michigan the first gytfalcon shot by deputy sheriff Willard Welch. It is a native of the Arctic and very few have ever strayed to any part of the United States. The eyrfalcon is like the dick hawk: and it is probably the most powerful of all the falcons. If you want to know a man’s income, ask fhim what income should be ex-- empt from taxation. Our City Manager, Henry Sherman, who: has been on the sick list for the past week, is able to be back on the jjob again, and will soon be able to appoint a new chief of police. D. Booth, of the Booth Produce ‘Co., left Jast week on a business trip to Chicago and other places. He expects to remain away for another week. There seems ‘to be some question whether often is pronounced of-ten or offen, as in “I get it offen you.” William G. ‘Tapert. —_+++>—__- Packaging Plan Before Notion Trade. Production of special kits of notion items, packed in containers decorated with patriotic colors and labeled with a name reminiscent of Colonial days, is being considered by the notion in- dustry. Manufacturers seeking some % the ages. GRAND RAPIDS, Mutual benefit, protection and responsibility has been the object of all organized human efforts throughout It’s the underlying principle of Mutual Insurance. THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY affiliated with the Mich- igan Retail Dry Goods Association offers all the benefits of a successful organization. 319-320 Houseman Building means of benefitting by the Washing- ton bicentennial celebration this year have centered attention on special packaging because most notion items are not readily adaptable to the oc- casion. General business in the indus- try continues above last year’s levels. —_—__# +> __ Detroit—Herbaria Herbs Products, Inc., 6009 Nottingham street, has been organized to sell herb tea with a cap- ital stock of $1.000, all subscribed and paid in. —2s2? > ___- Morenci—The Morenci Hatcheries, Inc., has been organized to deal in poultry supplies. hatch and sell chicks, with a capital stock of $10,000. $5,020 of which has been subscribed and paid in, MICHIGAN OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net cots @O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer insurance to be less. It is. ness, investigate. Mutual Insurance With losses lower, with expenses lower, with no inside profits for invested capital you would expect the net cost of MUTUAL The saving in cost is not made at any sacrifice in safety and strength, The Mutual plan of operation is right, Mutual insur- ance is better protection, Because it is better it costs less. May sound unreasonable if you are not informed, An investi- gation is convincing, For the sake of yourself and your busi- Finnish Mutual Fire Insurance Company 444 Pine Str., Calumet, Mich. Sie Emenee) an naniataceea ean eceninameneeipemaiiaea nia emconianent ih ol Sie een eee aaa: Reena cmemarnmamoameimninanand pol P etal February 3, 1932 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Reference thas been made in Out Around to a collector who did not prove to be very swift in reporting and settling for collections made by him. Since these cautionary articles ‘were written it thas been learned that the man, who uses the name A, Alvin Guto, has shaken the dust of Grand Rapids from this feet and located at 408 Spitzer building, Toledo, where he is doing business under the style of Guto’s Service. Until he straightens out his unpaid obligations im this city this department is hardly disposed to give him a letter of recommendation to the mercantile ‘friends of the Trades- man in Toledo. It has been many months since the fraudulent stock promoter has muster- up sufficient courage to try his age long game, ‘but he has at last emerged and is working the long distance and short distance telephone racket to en- snare single women and widows whom he suspects have some cash ito be lured away. As in the old days, he secures his names of prospects from printed lists of stockholders in companies whose stocks are listed on the various exchanges, or the writes to those who he has learned have inherited money. He also selects ‘holders of stocks whose dividends have ‘been cut or passed, and paints a gloomy picture of the future of such issues, urging in the next breath that the thas securities which have paid dividends all through the de- pression and which will continue to do so. J] have heard of several of such promoters of stocks which have really no market, who have telephoned to prospective victims, but fortunately I am able to state that of the instances which have come to my attention, curt refusal to deal with the so-called broker on the telephone has been the rule. The mails are also once more carrying “bargain” offerings of this caliber, Thanks to the efforts of the Government prosecutors and the pub- licity given to the operations of this class of fakers, the number of the lat- ter has been reduced to comparatively small proportions.—Financial ‘World. Vendors of medicines and beauty preparations have signed. stipulations with the Federal Trade Commission agreeing to discontinue unfair adver- tising. The Commission makes. public to-day the details of stipulation agree- ments with Mlle. Sophia Koppel, New York: Dr, C. M. Coe, Inc., St. Louis; H. W. Barton, Kansas ‘City; and D. D. D. Corporation, Batavia, Ill. In a stipulation with the Commis- sion, Mlle. Kopel, advertiser-vendor of a treatment designated ‘“Growdina,” for developing the lbust, neck, arms, legs and figure, agreed to cease adver- tising that the preparation is a tissue builder or was discovered by Mlle. Koppel or that Mlle. Koppel is a famous Parisian beauty culturist. The preparation will no longer be adver- tised as having a reputation on two continents, or as scientifically prepared or to be capable of introducing a nour- MICHIGAN TRADESMAN ishing, tissue-building food into the flesh which stimulates cell growth. Dr, C. M. Coe, advertiser-vendor of a medical treatment for tapeworm, agreed to discontinue all advertising and limit sales to filling unsolicited orders. H. W. Barton, trading as W. B. Way Co., advertising and selling a medicinal preparation for treating kid- ney, bladder or prostate disease, agreed to stop advertising that such ailments can be stopped by use of its prepara- tion, or that the products constitute a competent treatment. The respondent will also cease using the word “Pros- tatis’ in designating such medical treatment, A skin lotion designated D. D. D., will no longer be advertised as effica- cious in the treatment of itching skin unless such statement is qualified to indicate that it does not apply to all cases of itching skin. Nor will it be advertised that this lotion is a com- petent treatment for “any form of skin disease,” or eczema, ulcers, blotches, pimples, or other skin blemishes, un- less the statement is qualified to indi- cate that it does not apply to all forms of pimples or skin biemishes. —— Transient Traders Law Is Declared Invalid. Validity of one ordinance enacted by the city commission of Bay City this summer was upheld and another was declared invalid in opinions handed down by ‘Circuit Judge Samuel G. Houghton, 30th ordinances had been called “unconstitutional and unreasonable” by defendants appealing cases from police court judgment to circuit court within the past few months. Edward F. Meyer, manager of the Monach Oil Co. station at Fourth avenue and Adams street, had been found guilty of violation of the city fire ordinance and Leo Brady, Bay City and Maxwell F. Smith, Saginaw, of violating the ordinance regulating “transient trad- ers,” The “transient traders” ordinance is in conflict with the fourteenth amend- ment to the Federal constitution, Judge Houghton ruled and is invalid. Brady, salesman for the Purity Bak- ing Co., and Smith, salesman for the Jersey Baking Co., had ‘been convicted in police court in October, two weeks after the traders’ ordinance went into effect. “The courts cannot interfere with the discretion of the Legislature,” the opinion reads, and quotes the section of the constitution reading that “no state shall make or enforce any law which shall abridge the privileges or immunities of the citizens of the United States.” The ordinance may be either in the nature of taxation or as a protective tariff in favor of local merchants, Judge Houghton stated finally, yet when it discriminates between resi- dents, it is in conflict with the consti- tution and void. —_—__+>~++—___ Drinks on a Scotsman. A Scotchman was run over by a brewery wagon. It was the first time the drinks were on him. Coffee The delightful aroma of the breakfast cup of coffee is an inspiration for the day. Better coffee increases this effect. Quality - Price - Satis- fied Consumers are all embodied in our popu- lar brands. Imperial Morton House Quaker Majestic Table King Nedrow Boston Breakfast Blend Breakfast Cup Princess GUOLO LEE & CADY 8 THE CRY FOR CHEAP MONEY. It was inevitable that the old and rejected financial nostrums should be revived in this period of financial de- pression. To go no further back than the seventies of the last century, they found advocates then and have found advocates in every period of poor busi- ness since that time. The nostrums take various forms, but they all call for some kind of cheap money. Senator Wheeler, of Montana, who is demanding the free coinage of silver at the ratio of sixteen to one, has just explained that it would “enable the debtor to liquidate in honest dollars the value of those borrowed instead of in dollars of greater value.’ Horace Boies, who was among those defeated by Mr. Bryan for the Democratic Presidential nomination in 1896, de- manded the free coinage of silver so that farmers might pay off their mort- gages in 50 cent dollars, The depression of 1873 was followed by the greenback craze. The green- backers wanted the Government to print unlimited paper money and were confident that this and this alone would restore prosperity. But the Govern- ment did not print unlimited paper money and prosperity did return. The declarations in the platform of the Greenback party read much like state- ments heard to-day. The preamble declared that the party was called into existence by the neces- sities of the people whose industries were prostrated, whose labor was de- prived of its just reward and by the ruinous policy which the Republican and Democratic parties refused to change. Ignatius Donnelly, who later acquired considerable notoriety by his efforts to prove that Bacon wrote Shakespeare, was chairman of their convention, and Peter Cooper, whose benevolences antedated those of An- drew Carnegie, was nominated for the Presidency. The Republicans nominated Ruther- ford B. Hayes, who as Governor of Ohio had fought the growing green- back sentiment in that State. Under him specie payments were resumed and little was heard of “fiat money” until General Coxey led his ragged army of the unemployed to Washington. The demand for cheap money, how- ever, was revived after the depression of 1893. It took the form of a demand for the free coinage of silver, a demand that Senator Wheeler is now renewing. Mr. Bryan went around the country saying that it took twice as much grain for a farmer to pay off his mortgage as when he borrowed the money and that unless something was done for him the whole country would be ruin- ed. But free coinage of silver was rejected and prosperity returned and the National wealth grew by leaps and bounds. The market ratio of gold and silver in 1896 was about thirty-two to one. At present it is about sixty to one. Senator Wheeler and those who agree with him hold that free coinage at six- teen to one would not only restore prosperity ‘by providing cheap money, but would also raise the price of silver and benefit the whole world. Reduced to its essentials, the plan is to fix the MICHIGAN TRADESMAN price of silver by statute andi to raise the market price to that figure by Governmental purchases. The experience of the grain corpo- ration does not seem to have taught them anything. It was political rather than economic reasons which led to the entrance of the Government into the grain market. Its activities may have had some slight effect on prices, but the Russian wheat shortage and the stopping of Russian exports have had a much greater effect. General Coxey in his earlier moment of notoriety was unable to influence Congress, but as mayor of Massillon, Ohio, he has emerged from obscurity and is about to experiment with the power of the printing press as a cure for depression. He plans to print what he calls bonds of various denomina- tions and use them for paying the bills of the city. This differs in degree and not in kind from Senator Wheeler’s demand for the free coinage of silver at a ratio radically different from the ratio of the market price. His plan will be rejected and prosperity will return. RETAIL OUTLOOK FOR YEAR. With the conclusion of their fiscal year in the month just closing, retail interests. are naturally much concerned about the outlook for the next twelve months. They are studying certain fundamental conditions which were brought out in the operations of 1931 and striving to find ways of meeting them more effectively. The most important problem, of course, is found in the reduction of profits which is caused by lowered prices. In not a few cases physical volume of transactions has increased, but dollar volume has been lower, ow- ing to the fall in prices. Consequently, expenses have increased, | but profits have dwindled. Possibly some light may be thrown upon this difficulty and upon the trade outlook as well by experience of the stores in the last major depression. In this case, when prices started to col- lapse in 1920, physical or merchandise volume began to increase toward the end of that year and reached a peak in the fourth quarter of 1921. It then receded. Dollar volume of the stores, on the other hand, started falling in the third quarter of 1920, and it was not until the second quarter of 1922 that a rise was seen. The important feature of this development was that this recov- ery in dollar volume by the stores did not come about until more than a year after basic industries had commenced to expand. The industrial recovery in basic lines got under way early in 1921. If history repeats itself, therefore, a rise in dollar sales by the stores may not be expected for another twelve months or more, because basic indus- tries have not yet started to expand. However, commodity prices have a highly important bearing upon develop- ments. Should they firm and rise, then the usual lag in trade after a depres- sion might be modified. WHOLESALERS ENCOURAGED. What was commented upon as al- most a reversal of sentiment was. ob- served last week at the annual con- vention of the Wholesale Dry Goods Institute. Promised litlte more than a steady elimination from the picture of distribution over recent years, the wholesalers have suddenly found a new feeling of their importance in the field not only within their own ranks but among those producers whose prod- ucts they handle. A good share of the credit for this radical change in sentiment is given to their organization, which has de- veloped two or three outstanding pol- icies—the improvement of wholesale merchandising, classification of mill selling policies and selective distribu- tion. More. efficient merchandising has reduced costs and developed a closer contact of the wholesaler with his cus- tomers. Means have been found to improve the methods of the smaller stores that buy from jobbers, and these smaller merchants have been more re- ceptive to such ideas because of severe competition from the chain systems. Classification of the mills into those selling only to jobbers and those selling to retailers as well has, to a degree, guided more profitable purchasing. Finally, selective merchandising, which was the keynote of the convention, means the choice of lines on a non- competitive basis, the wholesaler be- coming a recognized agent in his ter- ritory. This program has enabled the job- bers to improve their position, while at the same time many mills and pro- ducers.have learned through bitter ex- perience that selling direct to retailers has not brought the profits which were imagined. They have discovered that the price tactics and demands of the chains and large stores have often not been to their advantage and costs have mounted where they attempted their own distribution. Possibly style merchandise may slip from the wholesale business, but the outlook is for a mounting volume of such distribution on staple dry goods. —_—_—[SESES)EoEoeeE NOT MUCH PROGRESS. Quiet trade and continued lack of public confidence are having the effect of holding down industrial activity. The first month of the new year has brought few important gains. Trade has suf- fered a severe setback by reason of the weather and business conditions gen- erally, while the failure of money hoarding to fall in its usual fashion after the holidays is sufficient proof that public sentiment has not reacted so favorably to the measures taken to relieve the credit and banking situa- tion, When the Government agencies ac- tually start to operate, however, confi- dence should improve. Authorities agree that speeding up of the relief program is urgently necessary. Delay on the bankers’ pool probably cut down a great deal of its value, it is pointed out. In the meantime, while large gold exports continue little can be expected in the way of easing credit by the Federal Reserve, although such a course is urged by competent ob- servers. February 3, 1932 After its gain right after the new year started, the weekly business index has been sinking through the month. In the last week of reports only steel and cotton cloth activity rose. Power output barely topped its previous level, Automobile production has suffered a setback and, at a time when a con- tinuous rise is common, output de- clined 8 per cent. in units. Uncertainty over the ford program and some sliding off in sales were held responsible, Commodity price movements. still fail to develop the firming tendency which was expected. Last week’s fluc- tuations were a little more favorable, perhaps, but inflationary influences seem entirely lacking. The monthly report of the purchasing agents in- dicated that orders are still on an im- mediate requirement basis. DRY GOODS CONDITIONS. Still handicapped by unseasonal and rainy weather, retail trade was unable to improve on the subnormal business which has been its portion since the beginning of the year. In a final effort to push up volume for the closing week of the fiscal year and to move mer- chandise which has been selling only slowly, the stores launched clearances at greatly reduced prices. Men’s wear responded somewhat to this treatment, but demand on other lines continued rather dormant. The month just closed, it now seems clear, will be the first to show a de- cline of both physical and dollar vol- ume for the large stores. In other words, the decline in dollar sales prob- ably will exceed the reduction which has taken place in prices. In New York the drop may exceed 17 per cent. and for the country as a whole the decline will, of course, be larger. Contributing to this result is the fact that January this year had five Sun- days, as against only four in the same month last year. Therefore, while the daily average of sales will be consid- erably lower than a year ago, the month as a whole will show an even larger decline. BANKING REFORMS DESIRED. Business interests are not taking a direct hand in the agitation for bank- ing reforms, but discussions indicate that there is powerful sentiment to- ward certain steps. Chief of these is unanimous accord upon measures. which will end bank failures, either through a pool arrangement or the use of some other type of reserve. The second desire of business repre- sentatives is to see a form of control set up for security loans in order that stock speculation may never again go on such a rampage as in 1929. It is pointed out that the spirit, if not the letter, of the Federal Reserve act was violated in the last inflation through the use of funds for such loans which were obtained by rediscounting com- mercial paper. Objection has been raised by bank- ing interests to such control, but it is suggested that by fixing certain ratios between commercial and security loans the Federal Reserve might put a brake on overexpansion of stock-market bor- rowing through charging a higher rate when the ratio passed a given point. iii” \nsiisc vente s5.caideinian nein iaorhiasgennemiainsinn February 3, 1932 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. The fierce wind and storm last Sat- urday afternoon precluded the idea of calling on the merchants in towns on US 131, North of Grand Rapids, as was our intention, I mentioned last week a call I re- ceived from a South end (Grand Rap- ids) grocer who had very foolishly en- trusted a number of collections to a local man who claimed to have superior facilities for handling poor pay cus- tomers. JI have no way of reaching a conclusion on that point, but my knowledge of his ability as an unfaith- ful ‘fiscal representative is very com- plete. I wrote him an urgent letter, requesting him to bring me an account of his collections and a check for 75 per cent. of the total amount collected, made out in the name of the grocer, I asked him to do this within three days. Ten days have since elapsed and no word has been received from him. I therefore warn my friends in time not to have any dealings with Alvin Guto, 331 Houseman building, because the does not do as he agrees. [ have proof in my possession that he made some collections. Because I always espouse the cause of the under dog in any fight and have never conceded the correctness of the theory that might makes right I am with hopeless China in her controversy with Japan. I do not think we should meddle in the conflict, because if we do the whole world will soon be on a war basis, the same as the kaiser pre- cipitated nearly eighteen years ago. I think we should furnish no war ma- terial to either country and that, be- cause Japan is tthe aggressor, we should cease buying tea, silk and crab meat of Japan. These are about the only products. Japan has to sell to the world, and I am told that America consumes about 90 per cent. of the ex- ports of those products; that if Amer- ica ceased buying these goods from Japan, the latter country would be on a starvation basis inside of six months, J talked with Hon. T. J. O’Brien along these lines many times when he returned to his home in this city after his career as ambassador to Japan. He was of the opinion that Japan could not exist if the American market was taken away from her. Of course, the principal reason why I am dead set against Japan is that she has failed to keep her agreements with other nations relative to the declara- tion of war against another nation. Japan has not taken the time to make a declaration, but has started a war of which no one can see the end. She has kept up her policy of murder and her campaign of spoilation under promise to retire from the territory occupied. No one has any idea that she will keep her word, because she has demonstrat- ed, time and again, that her word is worthless—on a par with the word of the kaiser, who turned out to be the greatest liar and dastard the world has ever known. People who have visited Japan tell me that the same is true of the bankers and merchants of that country—that you have to watch the banker closely or he will short change you; that if you buy a garment from a merchant you have to watch the clerk who waited on you closely or he will substitute a cheaper garment while wrapping it up. J have no use for a government whose word is not good. JI have no use for a dishonest banker or merchant. [I hope Japan will some time meet a foe worthy of her and who will give her the trimming she deserves, Two letters came to me last week from men who insisted I had saved their lives by making them acquainted with the merits of a certain form of grape fruit juice as a panacea for diabetes. JI hope every grocery in America stocks this particular form of grape fruit and grape fruit juice and brings them strongly to the attention of any of their customers who happen to be afflicted with this malady at any stage of the game. If I were a gro- cer, I think I would drop a line to each of my friends and customers call- ing attention to the remedy, being careful to state that it should be taken only im connection with a diet list fur- nished by a regular physician. I doubt very much whether the remedy would be very effective unless a proper diet was observed in keeping therewith. I am also in receipt of a letter from a gentleman who is still active as a grocer at 87 years of age. He says he has seen twelve of his friends go to the hospital during the past dozen years for gland operations and that every one has “come home in a box,” as he expressed it. He is rejoiced to know that this kind of human slaughter is mo longer necessary because it has been ascertained that immediate relief can be obtained by the use of diather- my, as described in this department last week. Several druggists inform me _ that they have been called upon during the past week to put up bottles of Mrs. Frost’s liniment, the formula for which I published in this department last week. No Tradesman reader can pos- sibly make a mistake in providing him- self with an ample supply of this re- markable remedy for aches, pains, bruises and sprains. No preparation of this kind could possibly live fifty years if it did not have unusual merit. It is a matter of history that every President who defied the labor unions in a great emergency when union men resorted to rioting and murder im- mediately became very popular with the people. During the strike of rail- way employes by Debs in 1894, cul- minating in the derailing of mail trains and the destruction of private prop- erty to the amount of several millions of dollars by incendiarism, President Cleveland invoked tthe strong arm of the law, including the imprisonment of Debs, who should have been hanged without delay. This act made Mr. Cleveland one of the most popular men who ever sat in the Presidential chair during this last term and restored, to a great extent, the prestige he had lost during his previous term because of his refusal 'to listen to the clamors of. politicians of his own party who in- sisted that every Republican should be swept out of office. Likewise Coolidge’s action in defy- ing the union when the policemen of Boston formed a union and immedi- ately struck for higher wages almost automatically made him President of the United States. The wretched creature Gompers who assured ‘Cool- idge that he could never again be elected to the most insignificant town- ship office soon had the satisfaction of seeing Mr, Coolidge sitting in the White House and subsequently elected by the largest majority any President ever received. JI can find no record anywhere of a man who defied the labor unions who was ever defeated for high office. Association with creatures who resort to the torch of the arsonist and the bludgeon of the murderer never get a man very far in this world, Grand Rapids is very fortunate that she has one great clergyman who has the courage to stand up in his pulpit and denounce the innumerable viola- tions of law City Manager Welsh has committed since he assumed the office. He is also to be commended for his condemnation of the commissioners who have stood idly by and supported the City Manager in his irregularities and constant violations of the charter. Rev. Wishart thas been a careful student of municipal matters all his life and, like any other expert observ- er, can see at a glance how untenable a position the City Manager occupies in the eyes and minds of all right thinking people. Every commissioner who voted not to accept Welsh’s resig- nation and to commend his administra- tion should be a marked man in this community from now on, because he stands utterly discredited in the esti- mation of all honest people. It is to be hoped that Dr. Wishart “stays on the job” until he has driven away every law violator, either as principal or assistant, to the obscurity the rich- ly deserves. The local daily papers have finally been compelled to allude to the fact that our municipal commissary for the “beneht’”—God forgive me for using this term in this connection—of the unfortunates. who are down and out has been most severely condemned by the Russell Sage Foundation. They had to do it in order to report Rev. Wishart’s wholesale condemnation of the wretched subterfuge which has been defended so vigorously and ex- ploited nationally by our crafty City Manager, Special taxes aimed at chain stores not only fail to provide the revenue expected of them, but have reacted to the detriment of local merchants, ac- cording to tabulations issued by Fed- eral authority. The figures, based upon the schedule of rates embodied in the Arizona license tax bill just enacted and the data of tthe census of distribu- tion, indicate that tthe local merchants of that state, for example, will pay more than 'three ‘times as much tax in the aggregate as the chain stores. The tabulation shows the latter will pay $4,471 out of a total revenue from the tax of $19,763. As some of my friends in the gro- cery ‘trade do not appear to understand my position concerning the publica- tion of an official Organ by the Retail Grocers and Meat Dealers Association of Michigan, I deem it onby fair to state that I have no objection to any organization publishing its own offi- cial organ. The dry goods and hard- ware associations have both resorted to ‘this expedient—and J have com- mended them both. When the repre- sentative of any organization attempts to secure so-called advertising for its organ by methods not in keeping wiih present day standards of honor and in- tegrity and compels the manufacturer, wholesaler and jobber to patronize its advertising columns or be the target of comments, casting reflections by word and innuendo on those who de- cline to “contribute to ‘the cause,” which tends to create a doubt of sin- cerity in the minds of the grocer and meat dealer as to the friendship of the manufacturer and jobber, I very natur- ally feel it to be my duty ito condemn such methods, because they are not in keeping with the thigh ideals I have undertaken to establish anid mainitain in the broad field of trade journalism for nearly half a century. The Tradies- man has always. worked to build up the organization in question and has de- voted hundreds of columns tto the ad- vocacy of organized effort among gro- cers and meat dealers. The more fre- quently tthe executive officers of an association can communicate with” their members the better for all con- cerned, but such action should never be undertaken in connection with any movement which smacks of coercion and is frequently akin ‘to blackmail. Now that the fashion magazines and style talks by radio have posted the women of the smaller cities and towns of the country as to what’s what in feminine dress, the stores along Mon- roe avenue serve more than the pur- pose of supplying the needs of con- According to a man who is well posted on matters pertaining ‘to women’s wear, ithey have become edu- cational institutions for out-of-town buyers. Inthe last few weeks, he says he has had several buyers tell him that they would not think of placing orders until they have seen what the stores on Monroe avenue are showing. Not only do they cclosely study the window displays, but take a look at the stocks of stores carrying lines of ithe sumers, kind in which they are particularly in- terested. Once posted on what the local stores are carrying, they place their business, for they know that their customers, price for price, will be interested in the same class of goods. Time was when a mercantile conven- tion was regarded in the nature of an annual get-together affair; a period of hand-shaking and ‘banquets; a time to renew old friendships and form new ones; in short, it was held to be pri- marily in the nature of a social event. The social features still remain prom- inent but not pre-eminent. Business (Continued on page 23) 10 FINANCIAL Glass Bill To Restore Original Fed- eral Reserve Act. It has long been known that Sen- ator Glass was preparing a bill which would provide for fundamental chang- es in the American banking system. Few, if any, however, had anticipated that his measure would be quite so comprehensive as it now proves to be. In general the bill is an attempt to restore the strength and theoretical consistency of the original Federal Re- serve act. From another point of view itt may be considered as suggest- ing means for correcting what Senator Glass and his technical adviser, Dr. H. Parker Willis, view as fundamental weaknesses in the banking structure. Perhaps most important of the ma- jor changes suggested is in connection with using Federal Reserve facilities for supporting speculative activities. The original measure was fairly defi- nite on this point but by one means or another Reserve credit has been used extensively, although indirectly, in the securities markets, Im the cur- rent bill “discounts, advancements and accommodations” to member banks are expressly prohibited unless they “are intended for the accommodation of commerce, industry and agriculture.” Further assurance that Reserve credit will not get into speculaitive channels is provided by placing limita- tions upon the conditions unider whiich banks may borrow on their own fifteen day notes secured by Government bonds and ‘the restrictions om the se- curity affiliates of member banks, In the same general field are two provisions to prevent embarrassment during times of emergency. The first of these is the power given the Re- serve banks to lend at a punitive rate on what are roughly parallel to clear- ing ‘house ceritificates. The second emergency provision is that the restrictions imposed upon fifteen-day notes miay be suspended by the unanimous consent of tthe Federal Reserve Board, This latter provision would make it possible for the banks to come to the aid of the call loan mar- ket in an emergency such as develop- ed in ‘the stock market break in Oc- tober, 1929. A further attempt to restore the original theory of the Federal Reserve act is provided in the provisions re- garding the maniagement. In_ brief, these are designed to place in the hands of the Federal Reserve Bioard the real power of controlling the cen- tral ‘banking system. In connection with this, two provisions are especially noteworthy. First, a Federal Open Market Com- mittee is created, consisting of ‘the Governor of the Federal Reserve Board anid an officer from each Federal Re- serve bank. This committee is to have the sole power of determining the credit policy of tthe Federal Re- serve system as reflected in its open market operations. ‘The second move tending to concen- trate power in the hands of the Re- serve Board is 'the prohibition of ne- gotiations with foreign central banking representatives ‘by individual Reserve institutions without authority from the Reserve ‘Board. These negotiations MICHIGAN TRADESMAN frequently have been embarrassing and annoying to the Federal Reserve Board and have lessened materially the prestige of the board in foreign countries. Among the management changes there should also be mentioned the elimination of the Secretary of the Treasury from membership on the board and the provision that two of the six appointive members) must be experienced in banking and finance, The third line of reform is in con- nection with the reserve requirements of member banks, By amendments to the original act these requirements have been greatly lowered and the cur- rent bill provides for some increase in the reserve requirements. To accom- plish this there are several complicated provisions which make a _ three-fold classification of deposits and provide for the adjustment of reserves taking place over a period of time. The underlying tthought in connec- tion with reserves obviously is to dis- tinguish between savings deposiits which will remain with the institutions for some time, intermediate deposits held in banks temporarily awaiting in- vestment, and demand deposiits, It is the hope, of course, that the provisions will prevent a shifting of what are really demand deposits into the time deposit category in order to get lower reserve requiremenis. It is admitted officially that such shiifting has taken place on an extensive scale and there is no doubt that the practice has re- sulted in difficulties ‘because of the relatively high rates of interest paid on time deposits. An entirely new addition to the Re- serve act is the provision for creating a bank to facilitate the prompt pay- ment of depositors of failed institu- tions., The above are merely a few of the outstanding provisions in the Glass bill, The more one analyzes the pro- posal ‘the more evident it is that it has been dirafted with care and with the deliberate punpose of resitoring the liquidity of the American banking sys. tem ‘That is, the bill is a direct at- tack upon those provisions in the pres- ent Federal Reserve act which have made it possible for our banking sys- tem to get away from the old prin- ciple of self-liquidity and to substitute in its place the principle of ‘“shift- ability.” It was because of the latter principle that such emphasis) was placed upon fong-term obligations which during prosperity appeared marketable but which it is found, in a business depression cannot be liqui- dated without disastrous: losses, The proposal, then, should be studied and appraised from the point of view of whether we want a banking system which during depressions can remain solvent and liquid or whether we desire to continue a system which with declining values becomes little more than an investment trust whose portfolio consists largely of frozen assets. Ralph West Robey. [Copyrighted, 1932.] ——_>+.>__ Interval of Dull Trading Before Sus- tained Rise. Every sharp upturn of the stock market touches off a flurry of bullish enthusiasm and a new crop of predic- tions. that the bottom has been passed and the long-awaited upswing lies ahead. Since the finst violent crack in the market in the fall of 1929 there have been half a dozen of these temporary reversals in the downward trend, only to be followed by a resumption of the decline to new low depths. So far such advances as the market has had have been founded primarily upon technical conditions rather than any fundamental change in underlying business trends and corporate earnings which ultimiately determine the direc- tion of security prices. Judged from a scale of years, it is evident that stock prices, if they have not passed the bottom, are near it. “New era” valluattions have been wash- ed away. Brokers’ loans are-near the $5060,000,000 miark, indicating a strong technical condition. Yields, money rates, the low level iof business activity and other accepted inidicatiors point to an approaching culmination of the downswing, Yet itthere is nothing so far, in the opinion of experienced observers, which justifies expectation of nearby development of a sustained upswing. Bull markets, as the saying goes, do not develop overnight. While there is strong possibility of a minor spring upturn, it seems likely the market will go through an extend- ed period off dullness and false starts and setbacks ‘before it finally esitablisih- es a firm base for a major mise, Be- fore the character of buying which lifts the market steadily forward comes in, there must ‘be some tangible evi- dence of improvement in industry and trade. February 3, 1932 ‘Meanwhile, the market is likely to go through what chart-readers call a period of accumulation when informed interests, sensing a fundamental change, are quietly buying securities for a major advance. In the depression year of 1921, whien the primany post-war slump ended, the bear market bumped along the bottom of the downswing for weeks before an advance started, to gather momentum in the fall. The low level touched near the end of 1920 was followed by a sharp rebound, but the low mark was tested twice before the advance stant- ed. Moreover, the advance began almoist imperceptibly and after the curve of industrial production hhiad touchied ab- ¥ West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . . OLD KENT BANK 2 Downtown Offices 12 Community Offiices GRAND RAPIDS NATIONAL BANK Established 1860 Incorporated 1865 Nine Community Offices GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank | i ~earneonmeeer as al SS eg er een ere ee Te eran aes ll ec IN ns ae Mone aer Breeton earner Saas See February 3, 1932 MICHIGAN TRADESMAN 11 solute ‘bottom on the previous decline. History is no accurate foundation for making prophecies, but market stu- dents still adhere ‘to the belief it prob- ably will repeat itself this time in so far as the preliminaries of a sustained rise are concerned. (Copyrighted, 1932.] —_+++____ Public Has Been Misled Too Often. It is reported that in the near future the American public again will be sub- jected to a campaign on returning prosperity, The campaign, it is stated, will be well organized and will consist not only of optimistic business items but speeches and public statements by men whose opinions, it is hoped will carry weight. It will be recalled that last fall such a campaign was carried on and for some weeks there were general survey stories on business improvement which as a group, covered practically the en- tire United States. According to these dispatches employment wa's increasing, volume of ‘buying was growing and business leaders were making plan's for expansion. In due time, of course, the campaign died because of its own inaccuracies, It would be exceedingly unfortunate to have this experience repeated. The American public has already been mis- led too often for the good of business recovery. No less than three times within the past six months it has been subjected to propaganda designed to make it believe prosperity was just ahead. As a matter of fact such propaganda has been issued almost continuously since the istock market break in the fall of 1929. Right from the start of the depression those in responsible official positions as well as private business men and economists have as- sured the public that we were at the turning point. From the point of view of business recovery we all would be much better ‘off to-day if there had been no such attempt throughout 1930 and 1931 to hide and belittle the seri- ousness ‘of the readjustment which was necessary, The American public has been ex- ceedingly slow in accepting jas inevi- table the correction of errors made be- fore 1930. Nevertheless it is in a fair way to-day of realizing that our last prosperity contained large elementts of unsoundness which it was necessary to eliminate. Further, it is beginning to believe that this process of correction cannot ibe rapid but must come over a period of time. This is a thealthy attitude and it should be encouraged, Instead off building up ifalse hopes, the publlic should be permitted to continue in its belief that we gradually are establish- ing a sound bottom from which a real, but slow, recovery is possible. Instead of such frankness frightening the American public it would create a hope whicn is exceedingly difficult for many people to maintain if they are given reports which are proved false within a few weeks. Ralph West Robey. [Copyrighted, 1932.] -——_>2>>___ Successful Trading. There is a saying—“Never put all your eggs in one basket.” This is a good rule ‘to follow in stock market If your capital allows it, trading. select a stock in every group and then buy or sell it in equal amounts, Your capital should. be so divided as to en- able you to make ten trades with it. If trading in (fifty shares as a total, buy or sell ten share blocks and place stop loss orders three ‘to five points away. Most investors usually have a fixed price in their own minds at which they desire to take their profit. In trading, make no definite fixed price. Your object is to make profits. The market alone determines this amount and be prepared to accept it and get out be- fore the trend changes. Many traders lose big profits by missing their ob- jective by two or ‘three points and sometimes end up with a loss on the trade, In most bull and bear campaigns the public sticks to definite points for bot- toms or tops of the market. It is not necessary in any kind of market to get the last eighth in a trade to make profits. Investors should forget fixed prices. If you cannot get all the profit you want on the transaction, take what you can get. If the market won't go your way, go its way. In closing out a trade, consider before taking the profit, if the move is over— do I thave to sell?—do [ need this profit? Study the charts; protect the profit with a stop loss order. Before increasing your dine of stocks accumulate a surplus from previous profits. In an active market, watch for the move andi if stocks go against you for itwo consecutive days, they usually go for a longer time. Don’t always buy stocks because they pay dividends; don’t always sell them if they do not. Investors hold stocks for big dividends and usually find that later on the dividend 1s passed or cut and the stock sells at one-half of its previous price. Protect your capital— not dividend return. Fluctuations will make more money for you ¢han dividends. If a stock is selling out of line, some- thing is wrong, If a stock is high with no dividend being paid, it is a good plan to buy it as there will probably be a declaration of dividends by the board of directors. If this was not true, it would not be selling at high prices. Supply and demand eventually govern prices, regardless of the ‘fiact that manipulation for the time will force it above or below its intrinsic value. Jay Hi. Petter. —_++>___ A Business Man’s Philisophy. One man has had the courage to confess, although anonymously, that he is a “yes man.’ His article ap- pears in Printers’ Ink. It seems that this man has succeed- ed by doing what he was told. His boss would say: “Jake, I don’t like this: letter to the Turner company. Re- write it this way.’ And Jake would rewrite it “this way.” Some fellows, the famous “no men,’ would say to the boss: “Look here, old-timer! Am I writing letters in this place or are you? If I’m writing them J] intend to write them, see? You stick to your job of finding the money for pay day and I’ll write the letters, Or else—” That’s the talk we are often advised to use, “Yes men” are supposed to: be witless, spineless, hollow-chested fools. Only those who can stand up to the boss and tell him where to get off ever get anywhere. Well, some bosses like to argue with subordinates, Other bosses like to have their orders obeyed. Still others leave their subordinates alone, getting rid of those they dislike and keeping those they like. No arguments, no disputes, It is best to know to which group the boss belongs before deciding to be a “yes man” or a “no man.” To utter “or else’ to the wrong kind of boss maybe disastrous. William Feather. ———_++~+____ Indiana’s Experience With the Sales Tax, Independent merchants who com- placently witnessed enactment of the Indiana “chain store’ tax measure must be convinced now that com- placency was unprofitable. What was popularly regarded as a “soak the chains” law is revealed now as an im- plement to increase the contributions to government made by all merchan- dising establishments. Perhaps all store proprietors are fully informed, for this is the period in which each must pay $3 for a license and 50 cents for the application for and delivery of the license. Those who still believe that the law applies only to chains will, of course, soon acquire knowl- edge in a painful manner. The legislators who thus deceived the trusting independents may be able to defend themselves. ‘They can say that they did not know what they were voting for; and no citizen familiar with legislative procedure will con- fidently dispute that excuse. Most of the legislators probably thought that } } } } } and _ its they were increasing only the chains’ ‘ax burden. Many citizens are won- dering, however, why leaders in the independent merchandising movement did not detect the joker and complain so loudly that the legislators would have to abandon the alleged reform. The additional burden, of course, is not likely to bankrupt any independent merchants. In itself this licensing sys- tem is not intolerable. That is a weak defense, though. The proprietor of a small grocery, for evample, may be paying more proportionately than the proprietor of a chain. The $3 license and the 50 cents for licensing service must be paid even though a store does only $300 business ina year. The sys- tem apparently benefits nobody, with the possible exception of officials who may find in the financial returns incen- tive to postpone genuine economy.— South Bend (Ind.) Tribune. ———_+~--+__ But if the world is purged of feeble- minded, who will write the words that go with popular dance music? UNDER THE TOWER CLOCK ON CAMPAU SQUARE Ally Your Business with a bank that will help you, in every way, to take advantage of the opportunities which you enjoy here in Grand Rapids - - a city of diversified industries. THE GRAND RAPIDS SAVINGS BANK has been an essential factor in the develop- ment of Grand Rapids for over 61 YEARS, EXPERIENCED, PERSONAL SERVICE adds much to the value of a connection here. GIYL’O GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home’ 17 Convenient Offices 12 RETAIL GROCER Retail Grocers and Meat Dealers Assocla- tion of Michigan. President—William Schultz, Ann Arbor. First Vice-President—Paul Schmidt, Lansing. Second Vice-President—A. Bathke, Pe- toskey. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Walter Loefler, Saginaw; John Lurie, Detroit; Clayton F. Spaulding, Battle Creek; Ward Newman, Pontiac. Outfit Which Will Serve Grocer Many Years, There are all kinds of grocers, just as of other people. To many of them what I now write does not apply; and those are the men who can always look well after themselves. ‘But among the vast majority of all small tradesmen, including grocers, there is a peculiarly persistent reluct- ance to investigate and install an ade- quate accounting system; end among those who do install such a system there remains an appalling number who operate it for a short time, then let it drop into desuetude. I have had hundreds of grocers in every portion of the continent ask me questions to which they should have the answer from their own simplest records, if they had such. When I have countered. with the question whether their own records did not furnish the information, those men have looked sheepish, made some lame apology or alleged explanation, then generally changed the subject. Facing such a situation, one feels a “what’s-the-use?” impulse; in fact, the man who won't help himself is hope- less. And the humor of the whole situation is that adequate accounting —meaning by that such limited system as will furnish all’ necessary informa- tion—is absurdly simple to understand and to operate. I have before me sample sheets from a substantial outfit, all contained in one leather cover, which provides for the record of 6,000 separate items of current stock and 900 future pur- chases. The cost, postpaid is $6.50, and.it will last any moderately care- ful man a lifetime. Extra sheets can be purchased for a nominal price; but, just as it stands, a grocer who oper- ates any business up to, say, $100,000 family trade, can make this outfit serve all his purposes for some years; and I speak now of one who handles every detail of his own cost-keeping himself. The makers call this outfit a cost- book. As such, it is one of the few absolutely vital records for any busi- ness. But it is much more than that. It is, in fact, a cost book, a stock control book and a running record of purchases and costs. a business diary and history as well. It is safe to say that any merchant who once gets this system into opera- tion and carries it along for three months will be so taken with it that he will wonder how he ever kept house without it, and he could not make himself think of letting it lapse. To buy such an outfit is nothing. To put it into operation is one of the most important tasks a man can per- . form, To install it and get it started under full steam will involve about two hours per evening—or any other spare time—for about ten days. That It is, therefore, MICHIGAN TRADESMAN Here’s our story — and we've stuck to it is, say, twenty hours—certainly not more, probably less. Thereafter, the keeping of the record can be done in ‘twenty to thirty minutes per day. The pages have available space 8% by 10 inches, outside the portion taken up by tthe ring hinges of the loose-leaf cover. They are ruled with thirty lines which are again subdivided by red lines into three sections of ten lines each. The vertical columns pro- vide for date; article; brand; bought from; size; price; unit; discount, deal or special allowance; freight and cart- age; net cost; one blank space; and quantity purchased. Assume we are listing canned to- matoes, the greatest canned staple we have. Suppose we handle the indi- vidual, 8 oz. tin; 2s, 24%s and maybe a few 10s. If we assign one-third page, ten lines, to tomatoes, we shall probably have all the space we need. Further, such brands as we habitually buy we know so well itthat we need not insert name of firm from whom bought; and many items come in with- out freight or drayage cost. Further. yet: We may write the words tomatoes, 8 oz.; tomatoes, 2s, etc., in ink. All other details can be inserted in pencil, for alteration as con- ditions and costs are changed. Thus, the book can be made to last almost indefinitely. The blank column could be used to no better advantage than as a price column, giving you at all times a definite memo of the latest price set on any item. Thus the book is a stock record, cost record, business diary, price indicator and general busi- ness guide, “What a job,” the novice is certain to exclaim as he contemplates his en- tire store with anywhere from 1,000 to 3,500 items—possibly more. But the point is that the job is properly done so gradually that one does not feel it; while every item listed and analyzed enhances our growing interest in the job. Once the most important ar- ticles are inserted, the framework of the record is done. Thereafter, data is copied from invoices as they are re- ceived, Any mah who takes his invoices each day and lists the items in this record will have a care to leave some space between items for additions; but, first, he can use judgment in this, so that too much or too little space be not assigned. Second, as he gains ex- perience, a few. extra sheets enables him to make the record ever more in permanent form so that new ink in- sertions will seldom be required. Harry Lauder says his best book, his most intensely interesting book, is his bank book. That surely is dull read- ing, one would think; but it is made alive and replete with interest to the man who looks back over its totals and thereby traces his own progress. That is the experience any merchant has who installs and uses such a rec- ord as |] describe consistently. He makes no entry without glancing at related items. He gets to know his stock with an intimacy, an exactness, not otherwise possible; and his inter- est grows in intensity with that added intimacy of knowledge. It goes almost without saying that he learns by exact data what he has (Continued on page 23) mv aera nce trent arcana aang We sell to the independent jobbers, who sell to inde- pendent grocers who sell to independent housewives who want quality without paying a premium in price. If that’s your policy, too, any really good independent jobber will be glad to take care of you. February 3, 1932 President PURITY OATS COMPANY KEOKUK, IOWA “Qh, Yes!..I want a can of ROYALY’ More than three genera- tions of women have de- manded Royal Baking Pow- der. Why? Because they believe it the best! Today, women can see why it’s the best! Big advertising campaigns graphic feature photo- pictures of cakes f on COG, ar P made with Royal and those made with ordinary powders. That’s why it takes so little effort to sell. All it needs is... put it where customers can see it. Give it counter and window display. Rec- ommend it. You'll be sur- prised to see how fast it moves. More sales mean greater profits. ROYAL BAKING POWDER A Product of STANDARD BRANDS INCORPORATED a a Order from your jobber. o @- o nan saetiagiesnaiine o Sl - PO etna nag esentnagyiiniions February 3, 1932 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell. Grand Rapids Vice-Pres.—E P. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Discontinue the City Owned Retail Markets. The following resolutions were pre- sented the City Commission of Grand Rapids at a recent meeting: Whereas—The city owned retail markets were installed by ithe city ad- ministration of the City of Grand Rap- ids, in order that the citizens of Grand Rapids might derive a benefit in the way of material savings, by coming in direct contact with the producers of farm products; and Whereas—The money used in pro- moting these city owned retail markets was obtained by taxation, entering the City of Grand Rapids in direct com- petition with the retail merchants of the City of Grand Rapids, who have annually contributed materially toward the city administration taxes; and Whereas—The city retail markets do not offer the savings the citizens of Grand Rapids are entitled to, as the producers of farm products, selling on the city owned retail markets except the citizens of Grand ‘Rapids to pay prices for produce as high and often higher than the same quality produce may be procured at most any efficient- ly operated retail store; and Whereas—It is contrary to good business principles for any city gov- ernment, as well as state and National Government to enter into competition with its own tax payers; and Whereas—It is exceedingly difficult during this present era of business de- pression for the average retailers to operate on a sufficient margin of profit in order to meet their just share of taxes when due; and Whereas—tThe retail function being performed by producers on the city owned retail markets, deprives resi- dents of Grand Rapids of employment in regular retail food stores, and the present deplorable unemployment con- dition would in no small measure be relieved, if the business handled by the producers on city owned retail markets were permitted ‘to pass through the regular retail channels; and Whereas—The citizens of Grand Rapids are privileged to buy at whole- sale prices. Every market day, at the city owned wholesale market, same as any retailer is privileged to buy and the producers now selling on the city owned retail markets are privileged to sell their produce on the city whole- sale market which furnishes efficient channels of distribution for both pro- ducers and consumers; therefore be it Resolved—That we, the board of di- rectors of the Retail Grocers and Meat Dealers Association, respectfully peti- tion the City Commission of the city of Grand Rapids to discontinue the present city owned retail markets, dur- ing the present era of business depres- sion, in order that regular retail food stores may enjoy the business that rightfully belong to them and in order that they may not be deprived of the opportunity of earning sufficient money to pay taxes when due and that the unemployment situation may be re- MICHIGAN TRADESMAN lieved in no small measure, offering considerable relief to city welfare de- partment, now grossly over-burdened. Walter iC. Thomasma, Pres., Herman Hanson, Sec’y,, Frank S. Kaminski, A. G. Vandenberge, M. S. Smolenski, ‘Henry Deloof, James Poolie, A. Botting, Jack Vanderploeg, John A. Borgman, Leonard Vandussen, L. V. Everhard, E. J. Vanzoeren, L. Vandermale, G. Vanderhooning, Neil DeYoung, J. A. Mohrhardt, Matt Heyns, C. Tamboer, ‘Thos. Holwerda, Bernard Voss, Dominic Barstis, Leroy Burton, Oscar M. Harris, Board of Directors. ee Price Cutting Hit as Peril in Survey. Price cutting responsible for cut- throat competition dangerous to retail trade has been revealed in a survey of twenty industries, Edward Plaut, chairman of the New York Board of . Trade’s committee on price cutting, declares. His statement was in sup- port of the Capper-Kelly bill, now pending in Congress, to legalize the making of contracts to maintain retail prices, He declared that the survey, which he sponsored and which Professor Ed- win R, A, Sleigman, of Columbia Uni- versity, conducted, shows that the pub- lic does not benefit in the long run from price cutting. The report on the survey, Mr, Plaut said, recommends legislation giving a manufacturer legal right to refuse to sell to a dealer; legalizing the- inter- change of information in the trades about price cutters; the creation of special machinery similar to the Fed- eral Trade Commission’s trade prac- tice conferences: a law whereby a manufacturer could make contracts re- quiring wholesalers and jobbers to re- fuse to sell to certain retailers, and laws enabling manufacturers to take court action against wholesalers and jobbers breaking such contracts. “Some of the price cutters them- selves have become doubtful as to the wisdom of their policies and the con- troversy as to the distinction between fair and unfair competition has flared up again,” Mr. Plaut said. —_++2+___ A_ new principle for business is nec- essary for further progress. The old principle was conceived in greed and stupidity and has caused endless suf- fering. Its theme has been to get all it could regardless of society. The difference between the merchant of the old school and the robber is that they use different tools with which to ex- tract money from their victims. In late years there has been a trend to- ward improvement in merchandising, and where that has occurred) big busi- ness has grown. iW. T. Grant. —__+~--—___ Don’t “go ito the mat” unless it matters, A life without struggle would be as meat without salt. 13 “This, too, will pass’—if we do our best to make it, Jennings Vanilla Bean Extract Messina Lemon ‘‘Terpeneless’’ Ex- tract, Anise, Cassia, Clove, Rose, Almond, Orange, Raspberry, Win- tergreen, Peppermint. Jennings Flavoring Extract Co. Grand Rapids, Mich. Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 OYSTERS (Chesapeake Bay) Blue Points in the Shell. Counts, Selects, and Standards. SEA FOODS LAKE FISH Wholesale GEO. B. READER Grand Rapids, Mich. MR. GROCER for repeat sales get your supply of POSTMA’S DELICIOUS RUSK Fresh Daily POSTMA BISCUIT co. Grand Rapids, Mich. 50th Anniversary 1882-1932 CATSUP PICKLES VINEGAR MUSTARD THE HARBAUER CO. TOLEDO, OHIO. MANUFACTURERS AND PACKERS OF TOMATO CATSUP, CHILI SAUCE AND PUREE, PICKLES, MUSTARD AND VINE- GAR UNDER FACTORY OR TOR’S PRIVATE BRANDS :: :: FACTORY BRANDS ELK’S PRIDE - HARBAUER - UNIFORM QUALITY OF THE HIGHEST GRADE IS ALWAYS MAINTAINED IN HARBAUER PRODUCTS DISTRIBU- MENU VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cranberries, Grapefruit, “Yellow Kid” Bananas, Oranges, Onions, Fresh Green Vegetables, etc. Corduroy Tires Known from the Canadian Border to the Gulf—and from New York Harbor to the Golden Gate—the Corduroy Tire has in ten years gained a reputation for value, for superlative performance and dependability that is second to none! The Corduroy Dealer organization dots the nation’s map in metropolis and hamlet. It allegiance to the Corduroy Tire because of long years of unfail- ing tire satisfaction to the motorists of the country. Go to your Corduroy Dealer today. Ask to see the tire. Big— Sturdy—Handsome in all its strength and toughness, the Cor- duroy Tire will sell itself to you strictly on its merit. CORDUROY TIRE CO. Grand Rapids, Mich. is an organization that swears 14 HARDWARE Michigan Retail Hardware Association. President—Waldo Bruske, Saginaw. Vice-Pres.—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. Helping To Develop an Efficient Sales Staff. The human element is the great fac- tor in a successful hardware business. The handsomest store and the best bought and most carefully selected stock would count for very little in the hands of a slack and inefficient sales staff. And the efficiency of the sales staff in turn depends on the man at the head of the business. Some hardware dealers complain endlessly about the difficulty of secur- ing and retaining good salespeople. Others appear to have little difficulty in this respect—at least they do not mention it. Yet closer examination indicates one noteworthy fact. The live, wideawake, aggressive hardware dealer has almost invariably a live, wideawake, aggressive staff. While the slipshod, indifferent, half- hearted dealer almost always thas a staff that partakes of the same quali- ties, This does not mean that the wide- awake hardware dealer has no diffi- culties with inefficient helpers; or that the half-hearted, slipshod dealer never picks up a live wire for a clerk. But before long, as a result of environment, the live wire either gets out or goes dead; while the inefficient clerk in the wideawake store either learns efficiency or makes his exit, Even under the most favorable con- ditions, hardware clerks will come and go. The hardware dealer must recon- cile himself to this fact; and to the never ending job of securing and re- taining the right sort of juniors to take the places of experienced men who have left to take positions for which his training qualified them. There is not much use crying out against this state of affairs. It exists, and the only thing ‘to do is to admit its existence, and to be as cheerful as possible under the circumstances. Under the circum- stances, the hardware dealer’s job is to make the best of things, which means making the most of what human ma- terial comes to his hand. One hardware dealer operated under very difficult conditions. He carried on business in a community of 20,000 population, within a few hours’ jour- ney of a very big city. ‘Thus he had constantly to combat the lure of the city, with the higher wages and the bigger opportunities it seemed offer. “The human element in a business must be given the first attention,” this dealer told me. “Once the store or- ganization is working smoothly and at maximum efficiency, other problems will pretty well solve themselves. If you have a good buyer, he buys well. A good salesman sells well. A good porter keeps stock n good shape. Re- verse the situation: a poor buyer com- ing into a well bought stock follows his natural bent and buys badly in spite of the good example set before him. A poor salesman may have high grade goods to handie but he doesn’t put them across. The ind‘fferent por- ter soon allows the well-kept stock room to deteriorate. MICHIGAN TRADESMAN “You see, in the ‘inal analysis, the success of any business rests with the human element. “lve known dealers who seem afraid to put anything but routine re- sponsibilities upon weak clerks, My policy has been to encourage the de- velopment of my employes by piling responsibilities upon them. This policy brings out in them the habit of self-reliance and the ability to grasp and solve any problems that arise. The division of responsibility frees me from the petty annoyance of having to settle every trivial question that arises. So it enables me to give my undivided attention to the larger mat- ters which come within the manager’s true sphere. It educates my employes so that they do their work better and it incidentally prepares them to take better positions, “We constantly get new ideas from one another. They vary in value, of course. One may mean a big saving on the purchase of a bill of goods or a new selling idea which adds hun- dreds of dollars to the turnover, An- other may deal with care of stock— as, for instance, our warehouse scheme of piling nail kegs on their sides in- stead of standing them on end, in con- sequence of which we can pile higher and still tell at a glance what size of nails we have in stock. “You would be surprised at the way some of our men have developed. The slackest of men will develop under a system what allows full play for im- agination and initiative. No man is any good until he has been tried out, and no man is really tried out until he carries some responsibility. Mistakes? Of course they make them. It is only through his mistakes that a man learns what to avoid in the future. It is easy to warn men not to do this or that; but few of us pay much atten- tion to what we are told. It is our actual experiences that we remember. “J discourage any dependence upon authority. If a man comes to me for directions regarding some compara- tively trivial matter, I say, ‘Don’t bother me with the details of the work you are paid to do. Go ahead and do the best you can.” Then I watch and really, it is not often the results dis- appoint me. If the result is good, I am satisfied; and if it is ‘bad, the clerk usually knows it quite as well as I do. If there is any complaint to be made, I speak to the clerk privately. And kindly. JI never baw! him out in front of the staff. And J] never harp upon mistakes. That does more harm than good. The satisfied man is the one that does the best work.” Another man has a slightly different approach to the problem of handling his staff, “T try to emphasize the fact that we are all working together for a common purpose; that the interests of the salespeople are identical with mine; that they are as vitally affected by the success of the business as J am, or by its failure; and that I am as interested in the success or failure of their indi- vidual efforts as they are. If a man makes a mistake [ never nag him about it. I say, instead: ‘Let’s see, isn’t there some way we could do this better?’ We talk things over; IJ make suggestions; or, better still, I lead him to make tthe suggestions himself. If he fetches out the idea himself as his own, I say, ‘Now, that is fine. That is the way to do it.’ 'He is pleased, and so am I; for J have him thinking along right lines. That is a whole lot better than telling him in so many words what the right lines are. A man. will listen to reams of advice and next moment forget it all; but the never forgets the things he thinks out for himself,” The handling of mistakes is an im- portant item in the training of clerks. The natural way is to criticize, to stress the mistake. The effective way is exactly the contrary: to stress the way the thing should be done next time. Make your suggestions positive rather than negative and looking to the future rather than to the past. Michigan Hardware Co. February 3, 1932 In the development of individual initiative in your salespeople the staff conference can be made very helpful. ‘(One hardware dealer tried the staff conference idea, as he interpreted it, and complained that it wasn’t getting any results. Enquiry revealed that for his “conference” he got the members of his staff together and then gave them a lecture on how things should be done. Now, a conference that con- sists of a ming of silent salespeople listening to a monologue from the boss isn’t any conference at all, The sort of conference that does help is where the -boss sits back and, with a deft word here and there, leads the salespeople to come out in the open, mentally, and express them- selves. If one boy has the wrong idea, (Continued on page 23) 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN PS. Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE xc 5 ‘PRoveN ADVANTAGES is required by state law. T | out the country. legitimate claim is settled an “A-1” rating. policyholders. FEDERAL Minneapolis, Minnesota suitable surplus and legal r leg: | 4. PROMPT LOSS PAYMENTS a eral Mutuals have an- enviable loss paying record. Every promptly and equitably without I argument. Insurance authorities give the Federal Mutuals —OF FEDERAL PROTECTION. PROVEN BY 32 YEARS OF SUCCESSFUL OPERATION. 1. LOW COST Profits earned by the Federal Mutuals, after setting aside a | s 0 i reserves, are returned to the pol- | icyholders. Since organization, these companies have re- | turned in excess of 40 million dollars which has meant an average saving of 40% to each policyholder. 2. ST ABILITY The Federal Mutuals maintain al reserves in excess of those he Tight of assessment may be used to meet unexpected liabilities of great proportions. = SERVICE Thoroughly trained Federal repre- : sentatives are always ready to ably serve policy holders and the insuring public. They work out of nine strategically located department offices through- ed- 5. P REF ERRED RISKS yen you insure the Federal your property is at once associated with that of other sele ct Property owners. Select as to low degree of fire hazard. Economies resulting from this selection are passed on to WRITE TODAY FOR DETAILED PROOF! a HARDWARE & Retail Hardware Mutual Fire Ins. Co. ° IMPLEMENT MUTUALS Hardware Dealers Mutual Fire Ins. Co. Stevens Point, Wisconsin Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota February 3, 1932 DRY GOODS Michigan Retail Dry Goods Association. a T. Milliken, Traverse ity. Vice-President—George C. Pratt, Grand Rapids. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Show New Applique Felt. What is felt to be one of the out- standing novelties to be shown in the artwork field is 17 ounce worsted felt to be used for a large variety of ap- plique work. The felt comes in sheets varying in size from 3 by 3 inches to 9 by 12, and also by the yard. It is available in forty different shades and is priced to retail at inexpensive figures. The material is intended to be cut out in accordance with pattern- ed designs and is used in the creation of such items as appliqued pictures, pillows, chair sets, covers, spreads, doilies, etc. It is also believed the goods have wide interest for use in children’s artwork in schools. ——__2++___ Jewelry Bought For Cruise Wear. Activity in novelty jewelry at this time centers on accessories for cruis- ing and sports wear, and the broader market this year for this type of ap- parel has correspondingly increased the outlet for specially designed nauti- cal types of necklaces, bracelets, clips and earrings. Both silver and gold finish items are being shown, with Colonial blue and coral used) in com- bination with the metal effect, The approaching George Washington bi- centennial celebration is accorded recognition in items of both Colonial inspiration and military types. Mer- chandise to retail at $1 and up to $2.95 is favored, ——__@ «© ~~ _— Bicentennial Items Scught. A fair degree of. activity has de- veloped in merchandise showing the inspiration of the forthcoming ‘Wash- ington bicentennial celebration. Re- tailers are watching consumer reaction and the view was expressed that the more conservative patterns and effects will meet the biggest turnover. ‘Con- siderable confidence is placed in red, white and blue effects in such items as printed silks, scarfs and juvenile ap- parel, Items for home decoration showing the Colonial influence have re- ceived impetus, including mirrors, bookcases and odd pieces. Popular price book ends bearing a Washington head are in request, buyers say, ——_>-+_____ Hosiery Standards Revised. Further revisions on the proposed standard lengths on a number of types of children’s and infants’ hosiery have been made by the committee in charge of such standardization by the Nation- al Association of Hosiery and Under- wear ‘Manufacturers. Boys’ golf hose lengths have been reduced % inch, sizes 5-514 and 6-614 have been elim- inated and the tolerance has been de- creased from plus or minus 34 inch to plus or minus ¥%4 inch on each size. In children’s and misses’ ribbed hosiery, the length has been increased 1% to 1 inch on some sizes and sizes 10 has been added. —_—_>-+<+___ Cheap Goods Hurting Axminsters. Belief that the emphasis now placed upon axminster rugs and carpets to re- tail at $20 or under is hurting sales of MICHIGAN TRADESMAN better grade goods of similar weave is expressed in trade circles in New York. Rug producers are divided on the question, but a majority feel con- sumers will associate the axminster type with the low-end lines now being featured and turn to other weaves for medium price merchandise, Wilton rug manufacturers have sensed the possibility of-such a trend and are de- veloping their goods in the hope of expanding sales at the expense of the better grade axminsters. —_»-.___ To Delay Fall Sweaters. Although leading sweater mills had named prices on Fall goods and sent salesmen on the ‘road at this time last year, producers still show no inclina- tion even to prepare samples and in- dications are that new lines will be delayed a month if not longer. There is no interest even in Spring goods, let alone Fall styles, and that with the exception of some demand for wo- men’s slipover numbers in lacey ef- fects, buying is quiet. Jobbers point out that Fall sweaters are a good ex- ample of the trend in recent years to open lines much closer to the consum- er buying season. —__+~+~.___ Retailers Oppose Blanket Change. Retailers will continue to maintain strong opposition to the counter pro- posal of woolen blanket manufacturers seeking to have the minimum wool content of part wool blankets reduced from 10 to 5 per cent. The 10 per cent, minimum requirement, in order to carry the part wool label, and ranging up from this figure to all wool content, was provided for recently in joint labeling specifications, The blanket manufacturers have asked for another hearing under the auspices of the Bureau of Standards. Retailers will oppose any change at a trade practice conference expected in several weeks. ——_++~+___ Golden Fleece Blankets Priced. Price reductions ranging from 20 to 25 per cent. below the opening quota- tions of last year have been made in the 1932 line of Golden Fleece jacquard single and double woven part-wool blankets, which have been opened to the trade by the W. S. Libbey Co., Inc. The new range includes Indian type designs, conventional. plaids, panel patterns, ombre types, irregular plaids, modernistic all-over patterns and duotones. Two new styles are offered, the Hudson, a 66-by-80, and the Jackson, a 70-by-single. The new prices are the lowest ever made by the company, +. Linens Move in Better Volume. Although manufacturers of men’s Summer clothing have been holding off on linen piece goods purchases, pending confirmation of orders by re- tailers, a larger amount of business ap- peared last week. Some switch has developed to the cheaper fabrics, and cloth selling from 35 to 50 cents per yard has been more active. Wash dress manufacturers have come into the market for larger quantities of dress goods, and'a heavy demand for linen frocks is forecast for the coming season. ‘Prices have firmed slightly, although considerable cutting is still in evidence, it was said. turers report. Colonial Gift Novelties Popular. Gift shop buyers are active in the Eastern market, placing orders for special novelties for Washington’s Birthday sales. Because of the special celebrations scheduled for that holiday, stores are spending considerably more money for appropriate novelties this year, but are limiting their selections to items retailing under $1. Small table and desk ornaments, novelty candy ‘holders and_ statuettes and candlesticks of ‘Colonial design are ac- tive items. ‘Retailers held up orders until this week and are now calling for immediate delivery. —_—__2++___ Stationery Novelty in Demand. Special portfolios of writing paper, decorated with etchings depicting inci- dents in the life of General Washing- ton, are outselling other stationery novelties by a wide margin, manufac- The portfolios, made up to retail in the 50 cent and $1 ranges, have been especially popular in the South and New England. In other 15 sections of the country staple merchan- dise, particularly pound papers. to re- tail at 50 cents, are in demand for Spring. Selling agents report a steady decline in the call for sales merchan- dise. —__+~+~+—___ Better Lamp Orders Decline. The lack of orders so far this month has been a discouraging development for manufacturers of better grade lamps. They reduced general prices considerably under those for ‘Spring, 1930, and expected that quotations, which are lower by over 20 per cent. in some instances, would induce buy- ers to purchase in quantity. The vol- ume of orders to date has been con- siderably below that of January last year. Both jobbers and large retail stores purchased only sample quanti- ties of lamps retailing above $20. ——_+~+.____ Ruth—Herbert D. Tenney. who has been manager of the Ruth Co-opera- tive Co., for the past two years, has resigned to take effect Feb. 8. MICHIGAN BELL TELEPHONE CO. Your telephone 1S PRICELESS PROTECTION in times of emergency When the dread spectre of fire casts its shadow over your home, threatening loved ones and property... When sudden sickness or accident makes im- mediate medical attention imperative... When any emergency suddenly endangers your family or home, your telephone be- comes PRICELESS PROTECTION, ea- abling you to summon aid immediately. The telephone provides more useful daily service and convenience at less cost than almost anything else one can buy. 16 HOTEL DEPARTMENT News and Gossip of Interest To Hotel Men. i Los Angeles, Jan. 30—Carl Mont- gomery, at his Post Tavern, Battle Creek, is reported to have done away with colored male waiters in his din- ing rooms, and substituted neatly uni- formed waitresses. I congratulate him on the change. In the days, when a lot of rough guys used to patronize hotels, it seemed necessary to employ the somewhat arrogant negro as.a foil against riots, etc., but nowdays the ho- tel dining room functions as a sort of family institution, and neat, well- attired young women seem to meet the requirements almost everywhere. President Hoover still maintains that what the country needs is real homes. California realtors are very far from agreeing with him in his theories. They openly assert that “homes” are a drug on the market. They advance two very potent reasons, namely: The average couple of means build a home, expecting ito maintain: it for all time. Their children are raised therein, but as soon as their wings. are sprouted, they leave the family nest, and also, the parents who nutured them “holding the sack,” as it were— making a pretense of keeping up the old home. For this very reason hun- dreds of beautiful mansions are un- tenanted and of small value, this type of property being supplanted by apart- ments. The other reason, sufficient unto itself, is that the younger genera- tion, do not venerate the home idea. They are simply separately employed in commercial or other pursuits, and only ask for “locker room” in some vast edifice, where one does not need to worry about shoveling snow off the front walk, or keep tab on the coal bin, ‘Consequently, small homes, especially out here are considered the very poor- est type of investment. Some of us older people were born in houses, which makes an apartment seem a little bit unnatural, but many theorize that the nearer we get to nothing, the nearer we are to nature, and an apart- ment is nearer that goal than a house. Hardened house dwellers will tell you that they are afraid of living above the “jumping” zone in a tall building, fear- ing I presume, of falling out of ithe window, or something like that, but even if one did that it would just be about as annoying to fall from the second floor as the tenth, and so far as the danger of fire is concerned, the skyscraper is usually of fire proof con- struction, and will not ignite on tthe simple scratching of a match. I have known of a lot of people who have been either seriously or fatally injured falling down three or four steps off of porches, and have known of others be- ing burned in cottages, while occu- pants in ten story buildings watched the conflagration. ‘But this is neither here nor there. The simple outstand- ing fact is that the average young couple think more of their automobile than they do of their homes and the older ones wear away their lives play- ing bridge, until the wee small hours, and care not where they woo Nature’s sweet restorer, There are very few small homes being built nowdays, any- how, consequently if Mr. Hoover wants to popularize himself with borrowers it is up to him to arrange with Con- gress for easier methods of automobile financing, ‘Here is another ‘Scotch story I ab- sorbed at the Glendale Breakfast Club the other morning. I offer this one on the mitigating theory that half the lies told about the Highlanders are falsehoods: (McTavish, at the end of the year, called his small staff together and said: “Well, men, we’ve had a splendid year and J am going to divide one hundred pounds between you. I have written out three checks; one for MacGregor MICHIGAN TRADESMAN for forty pounds; one for Grant for thirty-five pounds and one for Gordon for twenty-five pounds. I congratu- late you all on the way you have worked and if you do as well during the next twelve months, I’ll sign the checks.” The horrifying assaults upon funeral processions are as stupid as other forms of labor violence. The ultimate end of it will be abandonment of funeral processions—which ought to be abandoned anyhow—and the loss of all the jobs of union drivers. The mod- ern tendencies of civilized communities is to hold the funeral services at the cemeteries, where chapels are usually provided for the purpose. I can think of nothing less impressive than a little scared funeral procession trying to dodge through the ordinary traffic, to say nothing about unusual interference. ‘W. J. Chittenden, Jr., resident man- ager of the Book-Cadillac, Detroit, was host at a farewell party given to Carl and W. E. Snyder as well as B. M. Sullivan, well-known hoteliers in the Motor City, who have resigned and are departing for new fields of activi- ties. Carl Snyder, coincidentally, was also retiring as president of the De- troit Hotel Association, At a recent meeting of the Detroit Hotel Association, the following offi- cers were elected for the coming year: President, J. Henry Pichler, manager Hotel Statler; first vice-president, W. E. ‘Snyder; second vice-president, E. J. Bradwell, Hotel Fort Shelby: treas- urer, W. G. Lee, Hotel Fairbairn and secretary, Max V. MacKinnon, Hotel Wardell. Annual reports from the various officers evidenced the associa- tion as being in good fighting trim with satisfactory treasury conditions. 'W. E, Snyder having retired as man- ager of Hotel Seward, Detroit, D, M. Cavanaugh, formerly manager of the Victoria, in that city, has been appoint- ed to the vacancy. I am uninformed as to Mr. Snyder’s future plans, but I will say that his connection with De- troit houses has been highly satisfac- tory and [ have no doubt he will qualify elsewhere in short order. Mr. Cavanaugh is well and _ favorably known in Detroit, and will maintain his popularity in his new field, When the redecorating program at Hotels Windermere and Chicago, man- aged by our good friend Ward James, formerly of ‘Hotel Tuller, Detroit, is completed, it will consist of a com- plete rehabilitation of that prominent New furniture is one of the ‘group. items mentioned. Hotel Briggs, Detroit, John W. Harris, manager, will henceforth sup- ply its guests with individual radio service, making no charge to its guests therefore. Now if they muzzle the guests so they show a vein of rea- son in the use of same, everything ought to be serene at the Briggs, This time it is a Kansas City organ- ization which proposes. to establish costly inns along the National high- ways for taking care of “rush orders.” Last year a 'Chicago schemer stated a similar program, but after spending much cash, subscribed by innocent in- vestors, it was decided the idea was - impractical. What the recent discov- ery consists of which is to make it more tangible, hasn’t been vouchsafed, but the investing public will, as usual, do the experimenting, ‘(Miss Mabel Butler, who presides over the domestic affairs of the Mar- shall ‘House, York Harbor, Maine, is spending the winter with relatives at her old home town, Kalamazoo. The Powers Hotel, Adrian, operated by Mr. and Mrs. Robert Powers, for the past three years, has been purchas- ed by Henry T. White, who, it is an- nounced, will henceforth conduct same. Muskegon has yet another hotel. Mrs. Iva Thorne has leased the Al- hambra apartment building for a term of years and thas installed new furni- ture in its fifty rooms. as well as its dining room and cafe. It will be known as Hotel Alhambra. The former manager of Hotel Eddy, Battle Creek, Peter Isaacson, has tak- en a lease on tthe property and will be its operator. HOTEL OJIBWAY The Gem of Hiawatha Land ARTHUR L. ROBERTS Deglman Hotel Co. Enjoy the delightful Govern- ment Park, the locks, the climate and drive. Sault Ste. Marie Michigan February 3, 1932 Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 aed with Private ath. : European $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especiaily Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon “5 Michigan Columbia Hotel KALAMAZOO Good Place To Tie To ee “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan, ERNEST wW. NEIR, Manager. GRAND RAPIDS, MICH. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mer. CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION HOTEL DETROITER ROOMS 75O BATHS FREE GARAGE UNDER KNOTT MANAGEMENT SINGLE ROOMS aha PRIVATE BATH ae NO HIGHER 32, February 3, 1932 Charles H. Clements, who has been much interested in the affairs of the Michigan Hotel Association, having gone in as a charter member when, he was operating Hotel ‘Metropole, De- troit, many years ago, has ‘been named manager of the Royal Palm Hotel, in that city. This is a 450 room proposi- tion of recent construction. He oper- ated the Metropole for twenty-five years and in 1924 built the Palmetto Hotel, also in Detroit, which he con- ducted until two years ago, when he acquired by purchase the Park Hotel, at Mt. Clemens. He was the first president of the Detroit Hotel Associa- tion, A plan of refinancing the Book- Cadillac Hotel, Detroit, has been sub- mitted to its stock and security hold- ers. Under the proposed plan the holder of a $100 ‘first mortgage bond, bearing 6% per cent. interest,-may de- posit same and receive $30 in cash and a prior income bond for $78, with a voting trust certificate for two and one- half shares of common stock. The bonded indebtedness of the company practically remains where it was when the institution was built eight years ago. ‘The property is now in receiver- ship, and will eventually be bid in by the stockholders. These transactions will have no bearing whatsoever on the operation of the hotel proper. It is reported that there have been few, if any, bank failures in Canada during the late depression. Seems like we might import some of those Can- nucks over the border to give us a few lessons on horse sense as practiced in banking over the border. ‘A recent communication from ‘Char- ley Renner advises me that his son, William, associated with him in the operation of the ParksAmerican Ho- tel, Kalamazoo, recently very serious- ly injured in an automobile accident, is improving, and outside of minor facial scars, will not be permanently afflicted. The circle of hotel folks who really know “Bill” will be greatly relieved over this announcement, A recent communication in one of the thotel periodicals discusses the problem. of associations or organiza- tions made up of the operators of small hotels, inferring that the small hotel owner is discriminated against by the major associations. It would seem that the recently organized fraternity, known as the Associated Hotel Oper- ators, was planned with this exact pur- pose in view, with ‘William H. Aubrey, proprietor of Hotel Waldron, Pontiac, as its first president. A good many small town operators have made the claim of “high hatting’’ in the major associations, but I thave never felt this to be the case to any great degree. In any organization of any character there will always be a few individuals displaying their outward appreciation of what they think is their “import- ance,” but. this cranial delusion has usually been successfully combatted and the organizations proper have been returned to the standards on which they were originally based. Ed- ward R. Swett, the well-regarded Mus- kegon operator, in a talk he made when elevated to the chair of the Mich- igan Hotel ‘Association, sounded a note of warning, in which ‘the was sub- stantially supported iby John Willy, of the Hotel Monthly and the late Henry Bohn, of the Hotel World. Up to the time, or rather, prior to the time of Mr. Swett’s induction to the office of president, the membership of the or- ganization became greatly decimated by the existence of numerous small cliques, whose activities were of such a nature, that the social “caste” line was drawn ostentatiously, and it sure worked to the disadvantage of the or- ganization. ‘But President Swett in- sisted on a campaign for a larger mem- bership from the ranks of the smaller MICHIGAN TRADESMAN operators, and was successful in car- rying out ‘his program, Since that time there thas been really no justification for complaint over this encroachment. Elevation to the offices of the associa- tion became attractive to a lot of long- headed members, who received the backing of the so-called “small fry.” I have heard little complaint since, The small operators are usually in the ma- jerity in such associations and it is purely an evidence of laxness on their part if they allow any asserted (?) combinations to dictate the social or other activities. I ‘felt that the Ameri- can Hotel Association started out with the notion of lording it over the lesser operators, but J am free to say that under the administration of President Greene, theirs has been a record of ac- complishment in conservative direc- tions without class distinction, B. Frank ‘Williams, who managed the Topinabee, on Mullet Lake, last season, will be bidder on the property which is to tbe disposed of on court order very soon. Due to the fact that'a very old friend of mine, Herman Kletsch, manager of the Republican Hotel, ‘Milwaukee, is also, and ‘has ‘been, ‘for many years, secretary of the Wisconsin Hotel As- sociation, I ‘have enjoyed meeting with them at their state conventions, and have always been impressed with their progress. One of the real substantial departures of this particular associa- tion is the employment of a business manager, Mr, H. L. Ashworth, who has filled the position for years, with profit to the organization. He is paid a substantial salary, but he delivers the goods. The Wisconsin organization is rather more of a ‘business institution than you usually find in the fraternal class, but they reap a profit from the activities of Mr. Ashworth’s depart- ment, in that ‘he not only plans ways of increasing profits for the individual hotel, but protects them in various ways, in addition to which he promotes larger membership and prompt pay- ment of dues. [ mention this now for the reason that the Badgers re- cently held their annual convention and the manager’s report in one of the hotel papers interested me_ greatly. Other state associations could profit- ably organize on the same basis, “The next hotel I build will be financed entirely with common stock,” said the former owner of a hotel, now in the hands of a receiver. “Then I won't ‘have to worry about interest payments.” The province of Quebec has for the third time in as many years voted to place the dispensation of liquors in the hands of government officials, by an overwhelming majority. This does not, by any means, contemplate open saloons, but throws an added responsi- bility on hotel keepers, who are per- mitted to allow the consumption of liquor in guest rooms, but must avoid ‘bootlegging. Which ought, in a meas- ure, to compensate them for not oper- ating in the United States, where the landlord is legally liable for infractions of the statutes by guests. Japan’s objectives in the present im- broglio are both commercial and mili- tary, notwithstanding all the honeyed explanations (?) she has offered for ther invasion of China. If she can con- trol the vast resources and man power _of China the Eastern world is hers. She cannot face the danger of a major war without coal and iron, When she entered (Manchuria on the pretext of defending a railroad line—she took possession of one of the greatest iron and coal deposits in the world. Now equipped with these, she advances to the next step, and has chosen the very moment when the Filipino is clamor- ing for so-called independence, Eng- land is sitting on dynamite in India, and the tbalance of the foreign coun- tries are having troubles of their own, and are making no war to save China, to drop in and pick the persimmons. It may be we have displayed the “stop” sign, ‘but these traffickers seem to be color blind. Some years ago the United ‘States was supposed to have stopped the mad scramble of about every coun- try on the face of the globe to grab off Chinese trade advantages, and es- tablished what, at that time, was the “open door,” but Japan seems to have closed it. ‘She has every intention of dominating the Pacific. Her hour has struck. With her, it is now or never; do or die. The situation with ther is one of desperation. At any rate she will not be turned from her course with honeyed words of diplomacy. (Muskegon capitalists are again agi- tating the construction of a hotel to ‘be devoted exclusively to the entertain- ment of colored people. It is claimed that Negroes have made a financial success of hotel operation at their re- sort near Baldwin, which has tbeen operated for several years. Frank S. Verbeck. Buchanan—J. F, Viele, who hhas been operator of the Hotel Rex for the past ten years, has leased the property to P. ‘MacFarlin, of Coloma, who has taken possession. Mr. and Mrs. Mac- Farlin conducted a hotel in New Mex- ico before moving to Coloma, Mrs. V. B. Quinn, daughter of the MacFarlins, has arrived from |Superior, Wyoming, to assist in the operation of the hotel. Brighton—Manager Hayes, of De- troit, who thas just leased the Western Hotel from Mrs. Gay Price Green, will open it for business as soon as it thas been redecorated and some modern features have been added, Boyne City—Russell- Barden has taken a lease on the Wolverine Hotel and thas assumed management of the property. The Wolverine was former- ly operated by Albert Stevens, who thas just taken the management of the Wigton ‘Hotel, at Hart. ——_+-.__ You Wanted Chain Stores. You got ‘em. And now, what have you got, else? You fell for their fake advertisements, and stood still while they frisked you clean as a hound’s tooth. You carted every dollar to the chains. Now go to the chains ana try to get credit for a dime. You filled the country with chain _ stores. Chain _ stores have repaid by filling your cities with silent factories and your country lanes with penniless tramps and your cities and towns with vacant store buildings and residences. You sapheads helped put vour own towns on the “hummer.” Now take your places in the bread lines with the other fifteen million boobs who couldn't keep out of chain stores. Go to the chain stores cr mail- order marauders and ask for a dime to buy “‘sinkers and coffee.” Try any of the gang, and see if you can get a stale loaf of bread or anything to cover your back on “‘tick.”’ ——_¢~+ > If you are an easy mark you will soon be rubbed out of existence. 17 YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Rooms—400 Baths Menus in English MORTON HOTEL ARTHUR A. FROST Manager Pantlind Hotel The center of Social and Business Activi- ties in Grand Rapids. Strictly modern and fire-proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. 18 MICHIGAN TRADESMAN February 3, 1932 DRUGS Michigan Board of Pharmacy. President—Clare F. Allen, Wyandotte. Vice-Pres.—J. W. Howard Hurd, Flint. Director—Garfield M. Benedict, San- dusky. Examination Sessions — Beginning the third Tuesday of February, March, June, August and November and lasting three days. The February and June examina- tions are held at Detroit, the August ex- amination at Ironwood, and the March and November examinations at Grand Rapids. Michigan State Pharmaceutical Association. President—J. C. Dykema, Grand Rapids. First Vice-President—F. H. Taft, Lan- sing. Second Vice-President—Duncan Wea- ver, Fennville. Secretary—R. A. Turrell, Croswell. Treasurer—Clarence Jennings, Law- rence. Watch Your Sidewalk Circulation. Every soda fountain proprietor is the owner of an advertising medium which he should use to better advantage. That medium is sidewalk circulation. Through its use the soda fountain pro- prietor may increase this profit. To do so, however, he must have a better understanding of its value. He must understand and recognize two of the most important Jaws affecting success- ful selling—the law of exposure and the law of averages. Manufacturers and retailers, in fact, all those who thave anything to sell thave learned either through experience, observation, or study, that if they ex- pose themselves toa sufficient number of opportunities to make a sale, they may ‘be reasonably certain of a fairly constant average of sales resulting from such exposure. We have said a lot in recent months about cleanliness. It is a highly im- portant factor in the success of a foun- tain. Attitude of the people behind the fountain is important, too. So is ithe location of the fountain, its sur- roundings, and the like. All of these factors concern the fountain depart- ment—after the customer ‘has entered the store. How to get them in is an- other—and indeed the first problem. To know what plans may best be fiol- lowed, the fountain manager should equip himself with complete informa- tion about his location. If one is choosing a new location, or considering the installation of a foun- tain or additional equipment, sidewalk circulation should (be considered care- fully. An accurate knowledge of this factor, combined with intelligent use of that knowledge may aid considerably in the avoidance of dangerous pitfalls. ‘Executives who choose locations for chain stores ‘first determine the side- walk circulation. They have learned by experience that a store cannot make money unless it is reasonably certain that a definite number of people pass the location of that store every day or every week. So before deciding on a location they consider a number of them in a given city. They send, out checkers who stand for days at a time at each designated spot, and with a tiny machine that fits into the palm of the ‘hand they count the number of people who pass that spot every day. This is repeated for a number of days. Then the counts from all of the various locations are analyzed, and it is finaly determined which of the locations un- der consideration may best be depend- ed upon to produce the desired sales revenue, These operatives make it their busi- ness to study human beings—their rhims — their desires— their habits, They know that a store has more chance for success if it places itself in the path of the crowd instead: of off the beaten track in the ‘hope that the crowd can be induced to beat a path to its door. The number of people who pass by any given location during a given per- iod constitute what we in the advertis- ing and merchandising (business. refer to as the “sidewalk circulation” of that spot. If we are considering the pur- chase of [billboard space we take steps to determine the number of people who pass by the tocation of the pro- posed billboard. That constitutes the sidewalk circulation of the spot, and the value of that spot is positively controlled by its sidewalk circulation. Wherever your store may be located you may be sure that its sidewalk cir- culation determines almost to a cer- tainty the amount of business you may reasonably expect to do, but it does not necessarily follow that ‘because Store A is located in a block having a sidewalk circulation of 10,000 daily, that it will necessarily do as much business as Store B located in the same block and enjoying the same sidewalk circulation. By the same token, two concerns advertising the same kind of product on the same day in the same newspaper, using the same amount of space, get totally different responses, due to the fact that what you get out of your circulation, wheth- er it be newspaper circulation or side- walk circulation, depends on what you do in the space at your command to attract the attention and secure the trade of the reader or passerby. The store you have to-day has a cer- tain sidewalk circulation. That you know. Your job as a retail merchan- diser is to secure for your store the highest possible percentage of business as a result of the sidewalk circulation that belongs to you. Just as the readers of a magazine or newspaper are attracted to an adver- tisement by its appearance and selling appeal, so is the sidewalk circulation of your store attracted to you or re- pelled away from you by the selling appeal of your windows, the general appearance of your establishment, the conduct of your employes, and, finally, the quality of the merchandise you hand, out. A certain percentage of your side- walk circulation—those who know you and who deal regularly with you— will come in as a matter of habit, but unless you can attract more of these habitual customers day after day, your business will not only fail to grow, but will actually drift behind as the years roll on. You have, of course, heard the old saying that “Standing still is slipping behind.” ‘This is just as true in the science of merchandising as is the rule that ’Tiwo and two makes four” in the science of mathematics. You simply cannot continue to depend year after year on the old trade which you now have and may have had for years past. You cannot even depend on the word- of-mouth business that your old trade sends your way directly and indirect- ly. You must see to it on the other hand that day after day you are at- tracting into your place of business a certain percentage of your sidewalk circulation—people who may never have done business with you before— people from the mass of whom will come your “steady customers” of to- morrow, No doubt you are asking yourself the question, “What can I do to make the largest percentage of my sidewalk circulation stop and shop?” Broadly speaking, you must do the same thing that the adivertiser does who wants to make the highest pos- sible percentage of the readers of a newspaper respond to his advertising. You must carefully analyze your whole merchandising set-up from start to finish, How does the eneral outside ap- pearance of your store comipare with the most successful places in your community? Is it the right color? Does it need new paint? Are the signs neat and attractive, not glaring or flashy? How often do you change your ‘windows? Are itihey neatly dressed, or loaded with a lot of junk? Is the glass in your window smeared with a ‘haphazard fot of window post- ers, or do you use discretion in put- ting up only a few at a time, so word- ed as to ‘have a timely seasonal appeal? Do you vary the type of merchandise displayed in your window, on the basis that you can’t catch all fish with the same kind of bait, and that over a period of time a variety of window appeals will appeal to practically every- one who passes your place? The two things that most definitely control the percentage of sidewalk circulation that will come into your store are: (1) the general outside ap- pearance, and (2) the forcefulness of your windows. After you ‘have attract- ed a customer who crosses. your threshold, he is no longer a part of your sidewalk circulation, but your store circulation, and from that point on good management, courtesy, qual- ity, good merchandise, more value, are what it takes to sell him and to hold him. Give over a certain amount of your window space to your soda fountain. Give it a full window now and then, if space permits, Or devote a small por- tion of the windows to the fountain at all seasonable times. The space need not be lange; a section separated from the remander of the window by means of small partitions or crepe paper cut- offs will serve to bring and keep the thought of your fountain department before your sidewalk circulation. Per- haps they will not buy to-day, ‘but a constant repetition of thought will bring your store to mind whenever de- sire for drinks or fountain delicacies arises. If you are considering changing your location, look well to the side- walk circulation of your proposed new spot before making a move. Iif you are likely to stay in your present loca- tion for a good many years to come, take steps now that will insure you the highest possible percentage of your present sidewalk circulation, Proceedings of the Grand Rapids Bankruptcy Court. (Continued from page 2) In the matter of Garrit Ver Burg, Bankrupt No. 4645. The final meeting of creditors has been called for Feb. 19. The trustee’s final report will be approv- ed at such meeting. There may be a small first and final dividend to creditors. In the matter of Spencer George Bil- lings, Bankrupt No. 4562. The final meet- ing of creditors has been called for Feb. 19. The trustee’s final report will be approved at such meeting. There will be no dividend for creditors. Jan. 25. On this day was held the first meeting of creditors in the matter of Max Michalke, doing business as Stevens Upholstering Co., Bankrupt No. 4723. The bankrupt was present in person and rep- resented by attorney Samuel H. Himel- stein. Creditors were represented by at- torneys C. S. Johnson; Hilding & Baker and Cleland & Snyder. Claims were proved and allowed. The bankrupt was sworn and examined with a _ reporter present. Fred G. Timmer, of Grand Rapids, was appointed trustee and his bond placed at $1,000. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of George W. McDonald, Bankrupt No. 4728. The bankrupt was present in person and represented by attorney Chrales H. Lil- lie. The bankrupt was sworn and ex- amined without a reporter. Fred G. Timmer, of Grand Rapids, was named trustee, and his bond placed at $100. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Earl M. Averlil, Bankrupt No. 4732. The bankrupt was present in person and rep- resented by attorney Louis G. Slaughter. No creditors were represented by attor- neys. No creditors were present in per- son. Claims were filed only. The bank- VALENTI PUTNAM’S NE CANDY AS National eae Co., Inc. PUTNAM FACTORY po Maw aHZmep < Grand Rapids, Mich. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING GRAND RA.PI seston om inte ieee De RAO ONE RINE CE Ne EN CNet a ee mem Loew ear Ahe eeERIR RY EME NITE RAR Mii Reh RE Ait ED DS , MI C HIGAN Bias cariasi ee February 3, 1932 MICHIGAN TRADESMAN 19 worn and examined without a bankrupt was present in person and rep- W RI RENT Ge ov The trustee appointed was resented by attorney Lucien F. Sweet. No HOLESALE DRUG P CE CUR Fred G. Timmer, of Grand Rapids. The creditors were present Ps one st ine djourned without Claims were proved and allowed. 1e : lL i a8 ee bankrupt was sworn and examined a Prices quoted are nominal, based on market the day of issue. his de Iso was held the first out a reporter. The referee appointed M. : wckabe Gf Glodiaee hee the matter of N. Kennedy. as trustee, and placed his Acids eee Ae avo~ 5 a fee — 33 is Hilda Hughes, Bakrupt No. 4714. The bond at $100. The first meeting then Boric (Powd.)-_- 1%@ 26 ticaras 4 | $3 as bankrupt was present in person and rep- adjourned without date. Boric (Xtal) -- ua@ ss tht 16648 Canin . aoa resented by attorney A. J. Holden. Cred- Carbolie —_..-..- 38 44 Hemlock. pure... 2 00@2 26 Catechu _ @1 44 itors were poeae cated by attorney Fred Citrie 22. = 40 é 55 Juniper Berries. 4 00@4 25 Cinchona ________ @2 16 G. Stanley. Claims were proved and Muriatic —------ 3%@ 8 Juniper Wood . 1 50@1 7 Colchicum _.... @1 allowed. The bankrupt was sworn and Nitric 2... 9 @ 15 Land, «xtra... 1 ela Cokes @2 76 examined with a reporter present. M. Oxalie 0. 15 @ 265 Lard, No. 1 _... 126@1 40 Digitalis __..- @2 04 N. Kennedy, of Grand Rapids, was named Sulphuric ee 34@ : Lavender Flow_. 6 00@6 25 Gentian _______ aN @1 3 trustee, and his bond placed at $100. The Tartaric -... 38 @ 5 Lavender Gar’n. 1 25@1 50 Guaiac _______ @2 28 first meeting then adjourned without henan 0 2 00@2 25 Guaiac, Ammon.. @2 04 ga ; ‘ Ammonia Linseed, boiled, bbl. @ 61 Iodine -___.___ @1 25 In the matter of Caesar J. Meinhardi, g linseed, raw, bbl. @ 58 Iodine, Colariess. @1 50 Bankrupt No. 4769. The sale of assets in Water, 26 deg._. 07 @ 1 Timea tia less 68@ 76 im sa. @1 56 this matter has been called for Feb. 12 Water, 18 deg... 06 @ 15 Linseed, raw. less 65@ 72 Kino @1 44 at the premises formerly occupied by the Water, 14 deg.-- 5%@ a Mustard. artifil. om @ “ Meee @2 52 bankrupt at Lake Shore Drive & McCroft Carbonate ------ 20 @ 18 Neatsfoot ______ 1 25@1 35 Nux Vomica ____ @1 80 street, Muskegon. The following prop- Chloride (Gran.) 08 @ Olive. pure -... 3 00@5 00 Opium -_______ ane @5 40 erty will be sold to-wit: Drug stock ap- Olive, Malaga, Opium, Camp. __ @1 44 praised at $252.63 with attendant fixtures Balsams yellow 50@3 60 Opium, Deodorz’d @5 40 appraised at $678.40. All interested in ib 50@ 80 Olive, Mal Rhubarb a @1 92 such sale should be present at the date i ay 75@3 00 Say — 2 85@3 25 and time above stated. nada) -- F 00 : In the matter of Central Electric Co., Fir (Oregon) -- 3 ret oh Orange, Sweet 4 00@4 25 Paints en N 795) ane ee assets Peru —-________ riganum, pure_ @250 joad red dry 9 1 Bankrupt No. 4725. The sale of assets ia 1 50@1 80 Origanum. com’ 1 00@1 20 » red dry __ 12@12% in this matter has been called for Feb. Tolur ---------- Peauproval 3 25@3 50 Lead, white dry 12@1244 12 at the premises formerly occupied by Pepnesmntnt oa<= 3 50@3 75 Lead, white oil _ 12@12% the bankrupt, at 951 Pine street, Pg ul n a hee Barks Rose, pure asc 50@14 00 come ae _ 33 2% kegon. The following propety wi be : ordinary). 25@ 30 . ar chre, yellow less sold to-wit: stock in trade, _tools and of oon oo 40@ 60 saa 150@1 75 Rea Venet’n Am. 3%@ 7 equipment, together with office equip- Sassafras (pw. 50c) @ 40 L 12 50@12 75 Red Venet’n Eng. 4@ 8 ment and store fixtures, appraised at s Cut @owe? cg Putte 5@ 8 $2,055.47. All interested in such sale spl 15@ 25 ‘Sassafras, true 200@2 25 Whiting, bbl. _.. @ 4 should be present at the date and time . TO en Sassafras, arti’l %@10 Whiting 5%4@10 above stated. Only q sheet of white paper, Spearmint -_.__. 4 (0@4 25 Rogers Prep. _. 3 45@2 65 Jan. 26. On this day was held the first slapped’ on as an extra pre- Berries —— siiecni ec 1 25@1 50 oe e bimatat a ae ae caution against dust and bac- Gubeb e [ — ue 5 oo = Msceillaneous Maxwell Sargent, Bankrupt No. 4734. T teria—but how often it is the po ere 10@ 20 ‘Turpentine, bbl. _. @ 49 Acetanalid _____. 57@ 16 deciding factor that brings the ereh Na @ 66 Purpentine, less 56@ G4 Alum v5@ 13 customer back! ee Witerarecm. Looe — ewe oe 054%@1i @ ism u BROOKSIDE BRAND y y i Extracts ia Wintergreen, sweet Boe = 2 12@2 40 oOo Efearica —- 2. an - 3 00@3 25 WHISK BROOMS > Licorice, powd. -. 60@ 70 Wintergreen, art 75@1 00 powdered ~.._.. 06@ 13 Cc I 4 Worm Seed -... 6 00@6 25 on Do. : oa & ormwood ___ haem ( a) he Flowers 1 OGt & Capsicum, pow’d 42@ 6565 ROTARY PRIZE 7 tenn a ne arte ne 8 te i DELICATESSER einem Gay a 45 Potassium Cassia “Buds 3@ 4s ea OVE se icieincetcnntinnnan 25@ 5 es W <€ Chamomile Rom. @ Bicarbonate _____ 35@ 40 oo his R PAPER Bichromate 2___- uo tun oe oe AMSTERDAM BROOM CO Gums a Bip i choral, Hydrate’ 1 2002 60 2 * aa 6 Aan. Oo 7 OCI en oO 5 is an all-around useful aid to _ tos Se qe 46 Chlorate i ag jae = Cocoa Butter -___ 40@ 90 the highest standard of service. Acacia, Sorts -__ 20@ 30 —- . 18@ 23 Corks, list, less oS It is proof against air and Acacia, Powdered = . Cyanide ree Se OO Cees 3%@ 2 moisture, resists grease and is Aloes (Barb Pow) so 2 fodide 2 4 34@4 55 = Copperas, Powd. 4@ 10 Aloes (Cape Pow.) 25@ 35 Permanganate 22%@ 35 odorless and tasteless. Comes Aloes (Soc. Pow.) 75@ 80 Prugsiate, yellow 3Q 46 Corrosive Sublm 1 75@2 00 in rolls, boxes and neat wall Asafoetida —-._. 50@ 60 Prussiate, red _. 70@ 75 con seer an — 40 cartons; convenient, econom- row. 76 Sulphate 35@ 40 Dext e@ .-- @ bu . . . famphor —_______ 80@1 00 extrine ~_______ 6%@ 15 | d ie Camr ical and a fine trade builder. oa. Cl @ 60 Dover's Powder 4 0U@4 50 Write us for working sheets and Guaiac, pow'd _-_ @ 70 Roots meas as “| 2 15 h Keine oe @1 25 ’ er ALL STYLES Palen of our of er Papers a ee @1 20 Alkanet _._____ s0@ 40 Epsom Salts, bbls. Sosa ee oe ee Meh D 60 Calas powdered___ 30@ 40 noe Salts, tees 8K@ s es 7 15 Ce ee -- AND PRICES Kalamazoo Vegetable Parchment Company a eT éiacts ao Hlecampane, pwd. 20@ 30 Flake, White _.. 15@ Kalamazoo — Michigan Opium, gran. 21 00@21 50 Gentian, powd. _ 15@ 25 Formaldehyde, Ib. 09@ 25 Shellac, Orange 40@ 560 Ginger, African, Gelating: 60@ 70 Shellac, White 55@ 70 powdered __.... 20@ 25 Ulassware, less 65% inspection. Grand Rapids SPRING SPECIALTIES Marbles — Jacks — Rubber Balls Base Balls — Playground Balls Tennis Balls — Tennis Rackets Tennis Sundries — Golf Complete Sets Golf Balls — Golf Clubs — Golf Bags Golf Tees — Golf Practice Balls Sport Visors—Swim Tubes—Swim Animals Bathing Caps—Bathing Slippers—Swim Aids Sprayers — Rogers Paints — Paint Brushes Sponges — Chamois Skins — Electric Fans Soda Fountains and Soda Fountain Supplies Largest Assortment in our Sample Room We have ever shown and only the Best Advertised Lines — We certainly invite your Lines now on display. Hazeltine & Perkins Drug Co. Michigan Tragacanth, pow. 1 25@1 Tragacanth .... 1 = Turpentine ~.._. Insecticides Arsenic .......... 1@ Blue Vitriol, bbl. @ Blue Vitriol, less 07@ Bordea. Mix Dry 10%@ Hellebore, White powdered -.-... 15@ Insect Powder. 30@ 20 06 15 21 25 40 Lead Arsenate, Po. 11 @25 Lime and Sulphur sy 03@ Paris Green _... %@ Leaves w 6 a F 8 z a1 § "4 & ©9980 Sage, % loose -. Sage, powdered-_. @ Senna, Alex. -... 50@ Senna, Tinn. pow. 30@ Uva Ura 20@ Cils —, Bitter, a ‘Bitter, artificial _.___._ 3 00@3 Almonds. Sweet, tue 220. 1 50@1 Almonds, Sweet, imitation -_.. 1 00@1 Amber, crude _. 75@1 Amber, rectified 1 50@1 Anise 2220 1 25@1 Bergamont -_.. 5 00@5 Caisnut =... 1 50@1 Cassia: oo 2 25@2 Caster —. 1 35@1 Cedar Leaf ---. 2 or Citronella ---~-- 15@1 Cleaves = 2 50@2 Cocoanut -..... 22%@ Cod. Liver —____ 1 60@1 Groton... 8 00@8 23 45 AAIBONDrMOeAN DISH RASSSRSSASSAESR Ginger, Jamaica. 40@ 60 Ginger, Jamaica, powdered -___._ 35@ 40 Goldenseal, pow. 2 50@3 00 Ipecac, powd. __ 3 00@3 60 Edeerica 35@ 40 Licorice, powd.._. 15@ 25 Orris, powdered_ 35@ 40 Poke, Powdered 25@ 40 Rhubarb, powd. __ @1 00 Rosinwood, powd. @ 60 Sarsaparilla, Hond. Sreund 20. @1 10 Sarsaparilla, Mexic. @ 60 Squllig oo 50 70 Squills, powdered 700 80 Tumeric, powd._. 15@ 26 Valerian, powd. _. @ 5&0 Seeds AMSG 230 @ 20 Anise, powdered _. @ 25 Bid is 13@ 17 Canary 10@ 15 Caraway, Po. * ae 25 Cardamon _.__ 00@2 25 25 20 30 %@ 16 Flax, ground _. 6%@ 15 Foenugreek, pwd. 15@ 25 @1 Mustard, yellow 10@ 20 Musard, black... 20@ 25 PODOy .20 15@ 25 Quince 0 2 00@2 25 Sabadiia .... Pe * Sunflower —..____ Worm, American 50 30 Worm, Lavant — 5 00@5 75 Tinctures Meonite @1 80 MICS @1 56 Asafoetida —______ @2 28 aries 2. @1 50 Belladonna _______ @1 44 Benton 2 @2 28 Glassware, full case 60%. Glauber Salts, bbl. @ 03 Glauber Salts less 04@ lv Glue, Brown --.. 20@ 30 Glue, Brown Grd 16@ 22 Glue, White -___ 274%@ 36 Glue, white grd. 25@ 36 Giycering i5@ 35 ge 15@ Mame 4 6 45@7 00 TIodoform -...___ 8 40 - 8 00@ Lead Acetate _. 17@ 2 Mace 1 60 Mace powdered — ol 1 60 Menthel @6 00 Morphine ____ is’ stone 33 Nux Vomica ____ 26 Nux Vomica, pow. a 26 Pepper, Black, pw 45 Pepper, White, a 55a 65 Pitch, Burgundy. 10@ 20 Quseaia 2 15@ 20 Quinine, 5 oz. cans @ = Rochelle Salts __.. 21@ >accharine _____ 2 so@a 16 Salt Peter. 10@ 22 Seidlitz Mixture 80@ 40 Soap, green -_.. 124@ 25 Soap, mott cast — 26 Soap. white Castile, | Cae ow @15 00 Soap, white Castile less, per bar ._.. @1 60 Soda san... 8@ 10 038 Seitie” Ce @1 20 Sulphur, roll _... 4@ 11 Sulphur, Subl. “43 10 Tamarinds ______ 26 Tartar Emetic __ 509 60 Turpentine, Ven. 50@ 165 Vanilla Ex. pure 1 50@2 00 Venilla Ex. pure 2 25@2 60 Zinc Sulphate _. 06@ 11 Webster Cigar Co. Brands Websterettes ______ 60 Cineoe: oo 33 50 Webster Cadillacs __ 75 0¢ Golden Wedding Panatellag ......__ 75 00 Commodore ..._.__ -— 95 00 MICHIGAN TRADESMAN February 8, 1932 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues ADVANCED Veal Smoked Hams 22 Size Sliced Pineapple = = ee Pork Lard Bacon Liver DECLINED Fels Naptha Soap Welch Maple Syrup’ 5 Gal. Mazola Oil AMMONIA Pep, No. 224 ~--------- 2 70 Plums Parsons, 64 0z. -.---- Pep, No. 202 ------- _200 Grand Duke, No. 2%-- 3 25 Parsons, 32 oz. ------ 3 85 Krumbles, No. 424 --. 270 Yellow Eggs No. 24_. 3 25 Parsons, 18 oz. ------ 420 Bran Flakes, No. 624 2 45 Parsons, 10 oz. ------ 270 tran Flakes, No. 602 1 50 Black Raspberries Parsons, 6 oz. _---_-_ 1 80 Rice Krispies, 6 oz. -- 225 No, 2 ____----__---_-- 65 10 Ib. pails, per doz. 9 40 15 lb. pails, per doz. 12 60 25 lb. pails, per doz. 19 15 25 lb. pails, per doz. 19 15 APPLE BUTTER Quaker, 12-38 oz.. doz. 2 00 Musselman, 12-38 oz. G06 2 ee eS 2 00 BAKING POWDERS Royal, 2 oz., doz. ---_ 93 Royal, 4 oz., doz. _... 1 80 Royal, 6 oz., doz. __. 2 45 Royal, 12 oz., doz. __-- 4 85 Royal, 2% Ibs., doz... 13 75 Royal, 5 Ibs., doz. ___- 24 50 KC, 10c size, 8 oz. --- 3 60 KC, 15c size, 12 oz. -_ 5 40 KC, 20c size, full Ib.-_ 6 80 KC, 25c size, 25 oz. -- 9 20 KC, 50c size, 50 oz. -. 8 60 KC, 5 Ib. size 6 75 KC, 10 Ib. size -------- 6 50 BLEACHER CLEANSER Clorox, 16 oz., 24s -. 8 8 Lizzie, 16 oz., 128 .--- 2 16 BLUING Am. Ball.36-1 oz.,cart. 1 00 Boy Blue, 18s, per cs. 1 35 BEANS and PEAS 100 Ib. bag Brown Swedish Beans 8 50 Dry Lima Beans 100 lb.7 75 Pinto Beans ~-~------- 5 50 Red Kidney Beans -- White H’d P. Beans Black Eye Beans -- Split Peas, Yell., 60 lb. Split Peas, Gr’n, 60 lb. Scotch Peas, 100 lb. —-- BURNERS Queen Ann, No. 1 -- 1 15 Queen Ann, No. 2 -- 1 25 White Flame, No. 1 and 2; doz, ~.-_-— 2 25 BOTTLE CAPS Obl. Lacquor. 1 gross pkg., per gross ------ 15 BREAKFAST FOODS Kelloqgg’s Grands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 CW to OF moan oou Rice Krispies. 1 oz. -- 1 10 All Bran, 16 0z. ----- 2 25 All Bran, 10 oz. ------ 2 70 All Bran, % oz. ---- 1 10 Kaffe Hag, 6 1-lb. pane) 2 2 75 BROOMS Peacock, 4 sewed -- 3 45 Our Success, 5 sewed 5 25 Hustlers, 4 sewed -- 6 00 Standard, 6 sewed -- 7 50 Quaker, 5 sewed ---- 8 40 arg ee ae 6 50 Ce 1 76 Whisk, No: 3 = 2 25 ROLLED OATS Purity Brand Instant Flakes Regular Flakes Small, 24s ~.-------- 177% Large, 18s ---------- 3 25 China, large, 12s ---- 2 95 Chest-o-Silver, lge. -- 2 98 *Billed less one free aa package in each case. Post Brands. Grape-Nuts, 248 ------ Grape-Nuts, 50 ------ Instant Postum, No. 8 0 40 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Post Toasties, 36s -- 2 85 oo > o Post Toasties, 24s -- 2 85 Post’s Bran, 24s ---- 2 70 BRUSHES Scrub Solid Back, 8 in. ---- 1 50 Solid Back, 1 in. ---- 1 75 Pointed Ends -------- 1 25 1 Stove shaker --------------- 1 80 No. 60 ---~--- cg cleaeaccieee 2 00 Peerless -----~-..------- 2 60 bb Shoe . No. 4-0 —~-------------- No. 2-0 ---.---------~- 3 00 BUTTER COLOR Dandelion ------------ 2 85 CANDLES Electric Light, 40 lbs. 7 Plumber, 40 lbs. ----- Paraffine, 6s --------- ian Paraffine, 12s ---.~--- 14% Wicking —------------- 40 Tudor, ~. per box -- 30 CANWED FRUITS Hart Brand Applies No 10) 4 95 Blackberries Pride of Michigan ~--- 3 25 Cherries Mich. red, No. 10 ---- 7 00 Red No, 2 =.-.____ 8 50 Pride of Mich. No. 2-- 3 00 Marcellus Red ~—----- : 56 Special Pie ---------— 1 7 Whole White -------- 3 25 Gooseberries No. 10 22. 8 50 Pears Pride of Mich. No. 2% 3 60 2 Pride of Mich. No. 2-- 3 10 Red Raspberries Nios 22 4 50 No. 1220 ee 3 16 Marcellus, No, 2 ----- 3 60 Pride of Mich. No. 2_. 4 00 Strawberries No. 2 22 4 25 8 0Z; @ 2 ee 1 40 Marcelius, NO. 2 ---.. 3 26 Pride of Mich. No. 2__ 3 60 CANNED FISH Clam Ch'der, 104% oz. Clam Chowder, No. 2- Clams, Steamed, No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz. Clam Bouilion, 7 0z.- Chicken Haddie, No. 1 Fish Flakes, small -- Cod Fish Cake, 10 oz. Cove Oysters, 5 0z. —- Lobster, No. %4, Star Shrimp, 41, wet —----— Sard’s, % Oil, Key -- Sardines, % Oil, k’less Salmon, Red Alaska_- Salmon, Med. Alaska Salmon, Pink, Alaska 1 35 Sardines, lm. %, ea. 1U@zz Sardines, im., \, ea. z: Sardines, Cal... 1 10 eee % Van Camps, 1 & o Of ee Tuna, is, Van Camps, GGF. 2 0 CANNED MEAT 3acon, Med. Beechnut Bacon, Lge. Beechnut Beef, Lge. Beechnut Beef, No. 1, Corned -- Beef, No. 1, Roast -- Beef, 2% oz., Qua., sli. Beef, 4 oz. Qua. sli. Beef, No. 1, B nut, sii. Beefsteak & Onions, s. Chili Con Car., 1s -—- Deviled Ham, %8 ---- Deviled Ham, %s ---- rotted Beef, 4 oz. -... Potted Meat, % Libby 62 Potted Meat, % Libby 90 Potted Meat, % Qua. 75 Potted Ham, Gen. %4 1 46 Vienna Saus. No. % 1 00 Vienna Sausage, Qua. 90 Veal Loaf, Medium —-- 2 26 ™ DO eS bo > DOF bo bo O1CY DO be a Baked Beans Campbelis ———-—-.---- 21D Quaker, 16 oz, --------- 70 Fremont, No. 2 ------ 1 25 Van Camp, med. ---- 1 26 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 70 No. 10 Sauce ---------- 4.00 Lima Beans Little Quaker, No. 10 13 00 Little Quaker, No. 1 -- 1 75 Baby, No. : 2 55 Baby; Ne. 1 2 1 75 Pride of ich, No. i_- 1.40 Marcellus, No. 10 ---- 8 20 Red Kidney Beans 5 25 Mo 1 10 R02. 15 String Beans Little Dot, No. 2 —~--- 2 90 Little Dot, No. 1 ---- 1.80 Little Quaker, No. 1-- 1.65 Little Quaker, No. 2 -- 2 75 Choice Whole, No. 10 12 50 Choice Whole, No. 2-- 2 35 Choice Whole, No. 1-- 1 45 Cut Nov 10 2 10 00 Gut. No, 2 222 1 95 Cut, No, i. 1 25 Pride of Mich. No. 2 1 75 Marcellus, No. 2 ---- 1 45 Marcellus, No. 10 ---. 8 25 Wax Beans Litlet Dot, No. 2 ---- 2 Little Dot, No. 1 ---- 1 80 Little Quaker, No. 2-. 2 Little Quaker, No. 1 1 65 Choice Whole, No. 10-12 50 Choice Whole, No. 2_- 2 35 Choice, Whole, No. a a Crit? No. 10 2. 0 Cut No. 2) 1 95 Cut. No 4 3222 1 35 Pride of Michigan -- 1 7h Marcellus Cut. No. 10. 8 25 Beets Small. No. 2% _. --. 3 90 Extra Small, No. 2 -- 2 80 Fancy Small No. 2 -- 2 25 Pride of Michigan -_ 2 00 Marcellus Cut, No. 10 5 50 Marcel. Whole, No. 2% 1 75 Carrots Diced. No: 2 = 1 05 Diced, No: 10.2. - 5 25 Corr Golden Ban., No. 2--1 80 Golden Ban., No. 10 10 00 Little Quaker. No. 1-1 35 Country Gen., No. 1-- 1 25 Countrv Gen.. No. 2-_ 1 Pride of Mich., No. 1 Marcellus. No. 5 ___- 4 Marcellus, No. 2 ---- 1 35 Fanev Crosbv. No. 2_. 1 Fancy Crosby, No. 1-- 1 Peas Little Dot. No. 2 ---- 2 50 Little Quaker. No. 10 12 90 Little Quaker, No. -- 2 25 Tittle Quaker. No. 1_- 1 60 Rifted B. June. No. 10_10 00 Sifted EB. June, No. 2-- 1 Sifted E. June. No. 1-- 1 25 Belle of Hart, No. 2-- 1 Pride of Mich., No. 2_- 1 Marcel., E. June, No. 2 ; 35 Maree! FO Ju.. No. 10 50 Templar E. J., No. 2 i 30 Temnlar BE. Jn.. No. 10 7 00 Pumpkin No 400.20 4 35 No. fie 2 1 35 Ne, fo 1 05 Sauerkraut No: 20) 2 4 70 No, 296. 2 ee 1 25 NO. 202 95 Spinach No.. 24% —-----_.--_—_- 2 25 No. 2 2 1 80 Sauash Boston, No. 3 -------- 1 35 Succotash Golden Bantum, No. 2 2 40 Bart, No: 2 2 35 Pride of Michigan -- : 05 Marcellus, No. 2 ---- 45 Tomatoes No: 10) 2 5 30 No. 2% -------------- 25 No 22 1 60 Pride of Mich., No. 2% 2 00 Pride of Mich., No. 2-1 35 CATSUP Sniders, 8 0z. ~------- 1 35 Sniders, 14 oz. ~------- 2 15 Sniders, No. 1010 ---_ .90 Sniders, Gallon Glass_ 1 25 CHILI SAUCE Sniders, 8 oz. --------- 2 10 Sniders, 14 oz. ~------- 3 00 Sniders, No. 1010 ---. 1 25 Sniders, Gallon Glass_ 1 45 OYSTER COCKTAIL Sniders, 8 oz. ~------ ew Sniders, 11 oz. -- Sniders, 14 oz. 00 Sniders, Gallon Glass 1 45 CHEESE Roquetort. 2-2 60 Wisconsin Daisy ------ 17 Wisconsin Flat -------- 17 New York June -------- 27 San Sago 22002 40 prick oe 19 Michigan Flats ~------- 17 Michigan Daisies ---- 17 Wisconsin Longhorn -- 17 Imported Leyden ------ 27 1 Yb. Limberger ------- 26 Imported Swiss ----- 58 Kraft Pimento Loaf -_ 26 Kraft American Loaf -_ 24 Kraft Brick Loaf ~----- 24 Kraft Swiss Loaf ----_- 32 Kraft Old Eng. Loaf__ 45 Kraft, Pimento, % Ib. 1 85 Kraft, American, iv Ib. 1 85 Kraft, Brick, % Ib 1 86 Kraft Limburger,4 Ib. 1 85 CHEWING GUM Adams Black Jack ---- 65 Adams Bloodberry --.- 65 Adams Dentyne ------ 65 Adams Calif. Fruit -- 65 Adams Sen Sen ------ 65 Beeman’s Pepsin ------ 65 Beechnut Wintergreen_ Beechnut Peppermint-- Beechnut Spearmint -- Doublemint ----..------ 65 Peppermint, Wrigleys -. 65 Spearmint, Wrigleys -- 65 tnicy Fruit ...--.----— Krigley’s P-K --------- 65 Weng 22202 65 Teaberry =... 65 Droste’s Dutch, 1 lb.__ 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 lb. 60 Chacolate Apples ---- 4 50 Pastelles, No. 1 ---- 12 $0 Pastelles, % lb. ~----- 6 60 Pains De Cafe ----.--- 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles _-..-- 2 15 1 lb. Rose Tin Bon Bons 18 00 7 oz. ‘Rose Tin Bon que oo ee 13 20 12 oz. Rosaces -..----10 80 % Ib. Rosaces ---_---- 7 80 % |b. Pastelles — Langnes De Chats __ 4 80 CHOCOLATE Baker, Caracas, %s ---- 37 Baker, Caracas, %4s ---- 35 SLOTHES LINE Bemp, 50 ft. -.. 2 00@2 25 oa ee SO Th. 2 50@1 75 Binided, 50 ft. co 1 90 Sash Cord ------ 1 75@2 25 COFFEE ROASTED Lee & Cady 1 lb. Package oe Cup 2 i ee ee 16% Se Vacuum ----. 32 Medrow =. == 28 Morton House ---_---- 35% Reno 2220 27 ppeccas pe a ine eee 374% Majestic: ... 29 Boston Breakf’t Blend 24 McLaughlin’s Kept-Fresh Coffee Extracts M. Y., per 100 ~--.-- Frank's 50 pkgs. -- 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. -------- Eagle, 4 doz. ~------_ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. --. Hebe. Baby, & doz. -. Carolene, Tall, 4 doz. Carolene, Baby ------ EVAPORATED MILK Pace. TAN 3 45 Pare, Baby. 3 45 Quaker, Tall, 10% oz. 3 10 Quaker, Baby, 4 doz. 1 55 Quaker, Gallon, % doz. 3 10 Carnation, Tall, 4 doz. 3 45 Carnation, Baby, 4 dz. 1 73 Oatman’s Dundee, Tall 3 45 Oatman’s D’dee, Baby 3 45 Every Day, Tall -_--. 3 20 Every Day, Baby ---. 3 20 Pet, Tall 22 3 45 Pet, Baby, 4 dozen __ 1 73 Borden’s Tall ~---.__ 3 45 Borden’s Baby —_---___ 3 45 CIGARS Canadian Clubs --__ 35 00 Hemt. Champions -. 38 50 Webster Cadillac -_._ 75 00 Webster Golden Wed. 75 00 Websteretts ._.. 38 50 CImCOS oo 38 50 Garcia Grand Babies 38 50 Bradstreets ~---.-____. 38 50 La. Palena Senators_ 75 00 Odins (oe 38 50 Throw Outs: 2.20. 37 50 R G Dun Boquet --. 75 00 Perfect Garcia Subl. 95 0€ Budwiser: (2200008 19 50 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 17 Horehound Stick, 5 lb. 18 Mixed Candy Kindergarten ~.______ 16 dueader, 2 11 French Creams ________ 13 Paris Creams — _______ 14 Jupiter, oe 10 Fancy Mixture ________ 16 Fancy Chocolate : 5 lb. boxe Bittersweets, Ass’ted 1 50 Milk Chocolate A A 1 50 Nibble Sticks ~_..____ 1 50 Chocolate Nut Rolls _ 1 60 Blue Ribbon ~______ 1 25 Gum Drops Pai Champion Gums _______ 16 Challenge Gums ____... 18 Jelly Strings ~___ ae OG Lozenges Pails A. A. Pep. Lozenges __ 14 A. A. Pink Lozenges __ 14 A. A. Choe. Lozenges__ 14 Motto Hears t_.________ 18 Maited Milk Lozenges .. 2° Hard Goods Lemon Drops ________ i O. F. Horehound drops 15 Anise Squares 16 Cough Drops Bxs Putnam's, 3 Smith Bros ‘ lsuden gs 220 1 20 o Pig ores ineapple Fudge —_.__ Italian Bon Bong ______ ” Banquet Cream Minta__ 28 Handy Packages, 12-10c 76 COUPON BOOKS 50 Economic grade 2 64 100 Economic grade 4 00 500 Economic grade 20 v0 1000 Kconomic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6. bl boxes) os 42 DRIED FRUITS Apples N. Y. Fey., 60 lb. box 13 N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated Choice __ 13 Evaporated, Fancy ._ 18 Bvaporated, Slabs SUR MARCY eo 25 Citron 10: ibs box 2 24 Currants Packages, 14 oz, -... 17% Greek, Bulk, lb. ~-_-__ 16% Dates Dromedary, 36s ______ 6 75 Peaches Evap. Choice —~---____ 1a Hancy | 2 Peel Lemon, American _____ 24 Orange, American —_____ 24 Raisins Seeded, bulk ~___._____ 8% Thorpson’s s'dless blk 8% ba ine ipa 8 seedless, California Prunes oa 25 lb. boxes__.@05% 80@90, 25 lb. boxes_.@05% boxes._.@6% 60@70, 25 lb. boxes.__@06% 50@60, 25 lb. boxes_.@07% 40@50, 25 lb. boxes._.@08% 30@40, 25 lb. boxes__.@11 20@30, 25 lb. boxes._._.@14 18@24, 25 lb. boxes_.@17 o. February 3, 1932 Hominy Pearl, 100 Ib. sacks __ 3 60 Bulk Goods Hibew, 20° Ib, 0 05 Egg Noodle, 10 lbs. -_ 15 Pearl Barley 0000 2 oe 7 00 Barley Grits —_.___-__ 5 00 Chester: 3 50 Sage Hast India 2. (le Tapioca Pearl, 100 lb. sacks __ 7% Minute, 8 oz., 3 doz. 4 05 Dromedary Instant __ 3 50 Jiffy Punch 3 doz. Carton ________ 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands Lily White ..... 5 10 Harvest Queen ______ 5 20 Yes Ma’am Graham, OUR 1 40 Lee & Cady Brands Home Baker _______. Cream Wheat ______ FRUIT CANS Mason F. O. B. Grand Rapids Halt pint 22020 One pint 2220.2 7 35 One: quart 2 _. 8 55 Hatt pailon oo Ideal Glass Top . Malt pint 2222 9 00 One pint 22602220 9 50 One aquart 2... 2. 1 15 Halt gation =... _ 15 40 GELATINE Jen-O; 3 doz... +s 2 85 Minute, 2 doz. ------ 4 05 Plymovth, White --_. 1 55 Quaker, 3 doz. ----_- 2 25 JELLY AND PRESERVES Pure, 30 lb. pails ~--. 2 60 Imitatin, 30 Ib. pails 1 60 Pure, 6 oz., Asst., doz. 90 Pure Pres., 16 oz., dz. 2 20 JELLY GLASSES 8 oZ., per doz —..-- 34 Margarine I. VAN WESTENBRUGGE Food Distributor Cream-Nut, No. 1 -. 12 Pecola, No. 2.2: 10% BEST FOODS, INC. Laug Bros., Distributors Nucoa. Ff lbs 2. 12 Holiday, 1 lb. ~--------- 11 Wilson & Co.’s Brands eo Certified -~~-------—-—. coal ING@ 11 Special Roll -~---------- 13 MATCHES Diamond, 144 hox -- 4 75 Searchlight. 144 box-. 4 75 Ohio Red Label, 144 bx 4 75 Ohio Blue Tp, 144 box 4 75 Ohio Blue Tip, 720-1c 3 80 *ReRiiable, 144 ~--—---- *Federal, 144 ~--------- Safety Matches Red Top, 5 grofl case 4 75 4 oz, Jar, Plain, doz. Vermicelli, 6 oz. 2 20 6 oz._. 2 20 Ege A-B-Cs 48 pkgs... 1 80 NUTS—Whole Almonds, Tarragnna__ Brazil, large --.-----.. Fancy Mixed —~-.-----_ Filberts, Sicily -~-----_ Peanuts, Vir. Roasted Peanuts, Jumbo, std. Pecans, 3, star ----_- 25 Pecans, Jumbo --_---- 40 Pecans, Mammoth -- 50 Walnuts, Cal. ~----- 23@25 Hickory 220s 07 Salted Peanuts 1 Fancy, No. 2 —.2.)- Shelled Almonds Salted —.__-.__ 95 Peanuts, Spanish 126. ib. bage ._.___ — 5% Bilberts . 32 Pecans Salted ~-.-_-___- 73 Walnut Burdo -_-----~- 61 Walnut, Manchurian __ 56 MINCE MEAT None Such, 4 doz. _.. 6 20 Quaker, 3 doz. case __ 3 35 Libby. Kegs, wet, Ib. 22 OLIVES 8 oz. Jar, Plain, doz. 16 oz, Jar, Plain, doz. Quart Jars, Plain, doz. 5 Gal. Kegs, each -___ 3 oz. Jar, Stuff.. doz. 8 oz. Jar, Stuffed, dozz. 16 oz. Jar, Stuff., doz. 1 Gal. Jugs, Stuff., dz. Ro Pd H Wel ee ne a PARIS GREEN OR 34 Te 32 cS ane Oe oe 30 PETROLEUM PRODUCTS Including State Tax From Tank Wagon Red Crown Gasoline —_ 15.7 Red Crown Ethyl —___ 18.7 Stanoline Blue ~.___--- 13.2 In fron Barrels Perfection Kerasine __ 10.6 Gas Machine Gasoline 35.1 V. M. & P. Naphtha__ 15.8 ISO-VIS MOTOR OILS In Iron Barrels J 4 Te Ts olarine : fron Barrels Eight oo 62.1 Medium 2. — 62.1 Heavy 62.1 Special heavy —-_-_---- 62.1 Extra heavy ...__._._ 62.1 Polarine “Kh” _._..- —. 62.1 Cransmission Oi] ~-_.-_ 62.1 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 30 Parowax, 100 Ib. -___ 7.3 Parowax, 40, 1 Ib. _. 7.55 Parowax, 20, 1 Ib. __ 7.8 a ig Drees Ne oc @ Batre as SS Semdac, 12 pt. cans 3 00 Semdac, 12 at. cans 5 00 PICKLES Medium Sour 5 gallon, 400 count ._ 4 75 Sweet Small 5 Gallon, 500 -------- 7 25 Dil Pickles Gal, 40 to Tin, doz. -. 8 15 32 oz. Glass Picked_- 2 25 32 oz. Glass Thrown -- 1 95 MICHIGAN TRADESMAN Ditt Pickles Bulk 00 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Bicycle, per doz. ---. 4 70 Torpedo, per doz. --.. 2 50 POTASH Babbitt’s, 2 doz. ---. 2 75 FRESH MEATS Beef Top Steers & Heif. ---. 14 Good St’'rs & Hf. —_.. il Med. Steers & Heif. -_ 10 Com. Steers & Heif. -. 09 Veal Ton 2. 13% Good 12% NEGO 10 Lamb Spring Lamb 13 Googe ir Medium 2 10 Poor 22 08 Mutton Good 05 Medium = 04 ROOT 03 Pork Eom med. 0 09 BUCS oe 08 Shoulders 20 07 Sparerips 22.000 07 Neok ones 20 Us 03 ‘Tyiromines 0 05 PROVISIONS Barreied Pork Clear Back __ 16 00@20 00 Short Cut Clear -___ 16 00 Dry Salt Meats DS Bellies __ 18-20@18-10 Lard Pure in tierces ... | 6% 6U lb. tubs -..-advance +4 50 lb. tubs -.__-advance % 20 Ib. pails _._._.advance %& 10 lb. pails _._..advance % 5 ib. pails _..-.advance 1 3 Ib. pails ___-advance 1 Compound tierces -... 8% Compound, tubs -_-___ 9 Headcheese ..... 15 Smoked Meats Hams, Cer. 14-16 lb. @16 Hams, Cert., Skinned HOSES Hy ea @16 Ham, dried beet Knuekles 20 @26 California Hams __ @12% Ficnic Bollea Ham. 1 7 ee 20 @25 Botled Hama _.____ @23 Minced Hams _____ @16 Bacon 4/6 Cert. ____ @16 Beet Boneless, rump ____@22 00 Rump, new __ 29 00@35 00 Liver beet 11 Cale 2 ee 40 Pork 04 RICE Fancy Blue Rose ____ 4 15 Pancy Heaq RUSKS Postma Biscuit Co. 18 rolls, per case ____ 1 80 12 rolls, per case -... 1 20 18 cartons, per case__ 2 15 12 cartons, per case__ 1 46 SALERATUS Arm and Hammer __ 3 75 SAL SODA .apnulated, 60 Ibs. cs. 1 35 Granulated, i8 2% Ib. packartes 220 1 10 COD FISH Mid@les: 220) as 20 Tablets, % lb. Pure. 19% Ome 2a 1 40 Wood boxes, Pure -. 29 Whole Cod 11% HERRING Holland Herring Mixed, Kegs -------- 76 Mixed, half bbls. -~--- Mixccd Dn Milkers, Kegs ------ 86 Milkers, half bbls. ~--- Milkers, bbis. —___._._ Lake Herring $64. Bbl.. 100 Ibe. —__. Mackeral Tubs, 60 Count, fy. fat 6 vr Pails, 10 lb. Fancy fat 1 50 White Fish Med. Fancy. 100 Ib. 18 4H Milkers, bbls. ~----- 18 50 K K K K Norway —_ 19 50 8 lb. pails 1 Cut Lunch Boned, 10 lb. boxes —-- 16 SHOE BLACKENING 2 in 1, Paste, doz. __ 1 130 E. Z. Combination, dz. 1 30 Dri-Foot, doz. —..... 2 00 Bixbys. Doz 1.30 Shinoia. doz. ......_. 90 STOVE POLISH Blackne, per doz. -.-. 1 30 Black Silk Liquid, dz. Black Silk Paste, doz. 1 Enameline Paste, doz. 1 Enameline Liquid, dz. 1 30 E. Z. Liquid, per doz. 1 Radium, per doz. 1 Rising Sun, per doz. 1 30 654 Stove Enamel, dz. Z su Vulcanol, No. 10, doz. 1 30 Stovoil, per doz. 3 SALT F. O. G. Grand Rapids Colonial, 24, 2 lb. Colonial, 36-11% -_____ 1 20 Colonial, lodized. 24-2 1 36 Med. No. 1 Bbis. -... 2 90 Med. No. 1, 100 lb. bk. 1 00 Farmer Spec., 70 Ib. 1 00 Packers Meat, 50 Ib. 65 Crushed Rock for ice cream, 100 lb., each 85 Butter Salt, 280 lb. bbl.4 00 Bioeh. 50 Tho 4u Baker Salt. 280 Ib. bbl. 3 80 6, 10 tb. per bale —_. 3 20, 3 lb., per bale -__. 1 00 28 lb. bags, Table _.___ 40 Old Hickory, Smoked, 6-10 Ib. Free Run’g, 32 26 oz. 2 10 Five ease lots --.. 2 i lodized, 32, 26 oz. -- Five case lots BORAX Twenty Mule Team 24, 1 lb. packages -- #8. 10 oz. packages --_ 96, % oz. packages _-_ CLEANSERS he oe CO > me OO cToOoOW 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Ron Ami Cake. 18a ..1 62% Brille. 2. &5 Climaline, 4 doz. ---- 3 80 Grandma, 100, bc ---- 3 - Grandma, 24 Large -- 8 50 Snowboy, 12 Large -- 2 55 Gold Dust, 12 Large 2 50 Golden Hod, 24 4 25 La France Laun., 4 dz. 3 60 Old Dutch Clean., 4 dz. 3 40 Octaszon, $68 ....__..._.. 3 90 Rinso, 4... 3 20 Rinse, 3468) 5 25 Rub No More, 100, 10 “ OZ. Rub No More, 20 Lg. 4 00 Spotless Cleanser, 48, 20 oz. Sani Flush, 1 doz. .. Sapolio, 3 doz —._. sie Soapine, 100, 12 oz, —_ Snowboy, 100, 10 oz. Speedee, 3 doz. —_____ Sunbrite, 60s ......___ Wyandotte, 483 _____ Wyandot. Deterg’s, 24s ! ' bo > DO] CoD oe SOAP Am. Family, 100 box 5 60 Crystal White, 100 ___ 3 50 Bie Gack 04 4 30 Fels Naptha, 100 box 5 00 Flake White. 10 box 3 50 Grdma White Na. 10s 3 50 Jap Rose, 100 box ____ 7 40 Hairy, 100 box 4 6 Palm Olive, 114 box 11 00 have, 106 hoe 4 90 Octagon 120. 5 00 Pummo, 100 box ______ 4 Sweetheart, 100 box —- © tO Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 Ige. 3 50 Trilby Soap, 100, 10c 7 25 Williams Barber Bar, 9 i » 9s 50 Williams Mug, per doz. 48 SPICES Whole Spices Allspice, Jamiaica @2 | . Ja vee Coe Cloves, Zanzibar ____ @43 Cassia, Canton __ @24 Cassia, 5c pkg., doz. @40 Ginger, Africa _____ @iy Mixed, NOt @30 Mixea, oC DPKES., avuz. wo Nutmegs, 70@90 __.. @50 Nutmegs, 106-1 10 ___ @48 Pepper, Black @23 Pure Ground in Bulk Allspice, Jamaica _... @25 Cloves, Zanzibar -... @45 Cassia, Canton @25 Ginger, Corkin _ @27 Musa @26 Mace, Penang @85d Pepper, Bigee @25 Numitegs 0 @3l1 Pepeper, White ___ @38 Pepper, Cayenne _____ @36 Paprika, Spaish ______ @36 Seasoning Chih Powder, loc ____ 1 do Celery at, 6 Ot, ...... Ya wane, 200, 85 SOM WOR i sa COE i so Foneity, a O68, og Zo Kltchen Bouquet ____ 4 ou Lauret Leaves ______ Zu Marjorai, om 1 we wawOey, 2 Of 7d Sue 1 ok, yu fumeric, 2% oz, ____ 75 STARCH Corn Kingsford, 4u ibs. __ lia Powdered, bags -_____ 8 2 Argo, 48, 1 lb. pkgs. 3 03 Cream. 224) 2 20 Gloss Argo, 48, 1 lb. pkgs. 3 03 Argo, 12, 3 Ib. pkgs. 2 17 Argo, 8, 5 lb. pkgs.__ 2 46 Suver Gloss, 4.8, ls -. 11% Elastic, 64 pkgs. _.._ 5 10 Timer, 441. Tiger, 50 Ihe, _.. 3 76 SYRUP Corn Blue Karo, No. 1% __ 2 64 Blue Karo, No. 5, 1 dz. 3 63 Blue Karo, No. 10 __ 3 33 Red Karo, No. 1% —_ 2 75 Red Karo, No. 5, 1 dz. 3 79 Red Karo, No. 10 ____ 3 59 tmit. Maple Flavor Orange, No, 134, 2 dz. 3 10 Orange, No. 5, 1 doz. 4 74 Maple and Cane Kanuck, per gal. .... 1 & Kanuck, 5 gal. can ... 6 Sv Maple Welch, 12 quart case 4 40 Welch 24 pint case. 4 50 Welch 36-4 oz. case .. 2 30 COOKING OIL Mazola Pinte 2 doa. 5 76 Quarts, 1 dos. __._..._. § 26 Half Gallons, 1 doz._. 11 05 Gallons, % doz. .-.. 10 60 Red Star, per doz. 21 TABLE SAUCES Lee & Perrin, large_. 6 76 Lea & Perrin, small_. : = PeOer (on ee Hoval Mint ..........< 2 40 Tobasco, 2 oz. -._--.. 4 25 Sho You, 9 oz, doz... 2 25 A-l, iccenananemeeaieg a ooo A-) aa... 2 85 Caner, 248. -........ 3 30 TEA Blodgett-Beckley Co. Royal Garden, % Ib... 75 Royal Garden, % Ib. _. 177 Japan Medium Sada CHOIGG oo 36@40 Raney 3.0 42@52 NG. |} Nine 2 47 1 lb. pkg. Sifting ._. 11@122 Gunpowder Cidice 2... 40 VANCy occa mn OO Ceyiton Pekoe, medium —... 55 English Breakfast Congeu, medium __.__ ns a Congou, Cnoice -... sa@so Congou, BPaucy -... 44W4s Oolong TRG eters 3y CO ii au GY wiscrnestcnmisecinenay wentnenael ov TWINE Cotton, 3 ply cone —-... 26 Cotton, 3 ply Balls ~. 27 Wook © Oy ou om sO VINEGAR F. O. B. Grang Rapids Cider. 40 Grain... 16 White Wine, 80 grain. 25 White Wine, 40 grain_. 20 WICKING No. @ per groas —.... ou No. t, Yer groua —_.. 1 Zo ING. 2, per grdee ..... 1 ov No. d Der grom ....... 2 su Peerless Kolis, per doz. yv Rochester, No. Z, doz. 6 Kuchester, No. 3, doz. 2 VU Hayo, oer Gok. ....... ia WOODENWARE Baskets Bushels, Wide Band, wood handles ______ 2 00 Markel, urop haludic_ ve Markel, Siggie nandie_ vo Market, Gxtfa ......... 1 ov BOUT, FAT oceans 3% 5U Splat, medium ..__... 7 bu SOUR, BG ccunccnn 6 ov Churns Barrel, 5 gal., each _. 2 40 Barrel, 10 gal., each. 2 ova é to © gal., per gal. .. au Pails 10 qt. Galvanized __-- 2 6U 1Z yt. Galvanizea —-_ 2 do 14 qt. Galvanized --.. 3% lv 1Z qt. Plaring Gal. Jr. 5 Uv ju at. Tim Dire ..... 4 vv Traps Mouse, Wovud, # holes_ 6U Mouse, wood, 6 hvoies_ iv Mouse, tin, 5 holes _. vo Mal, W608 4 1 uv Hat, siti .......... 4 uv Mouse, sping .......... 20 Tubs Large Galvanized ___. 8 176 Medium Galvanized .. (/ ta Smati Galvanized -._. 6 76 Washboards Banter, Gig06 sonussa0 5 ou Bram, Stee ..4...4 6 Ze Ginss. single ............ ® vYU Double Peerless ~...~- & ou Single Peerless -._.-. i ot Nurthern Queen -.-.-- a vb Universes (4.45.4. i “o Wood Bowis id in, Butier ........... 5 UU 16 in. Butter .. y UU 17 in. Butter — - lo vu if in, MOttes ...4..4.4 Zo vu WRAPPING PAPER Fibre, Manila, white _ 05 No. § Bin 4. 06% Butchers DF on 06% WvOTe oe 06% MATE SEPIOO oes U9 % YEAST CAKE Massie, 2 doe. a. ien wi ¢ Sunlight, $ doz. 2 70 Sunlight, 1% doz. --_.. 1 35 Yeast Foam, 3 doz. _. 2 70 Yeast Foam, 1% doz. 1 35 YEAST—-COMPRESSED Fleischmann, per doz. = ga cast pene sna > i 22 MICHIGAN TRADESMAN nA SFA SESE TSS OSA MISSES February 38, 1932 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins Association Business Office, 907 Trans- gortation Bldg., Detroit. New Importance To Shoes—in Busi- ness. This country has been great and prosperous despite its business meth- ods. Now it is working along to build up a new prosperity because of its business methods and business men. The great natural resources are still here, Great tools for developing them are ready and the stage is set for a new era made sound, substantial and secure because of business men and their planning. The errors and waste of unemployment are not the product of industrial mismanagement. External forces, selfishness and greed put the world in this awful mess. But people want things and those hungers can be satisfied by economical and proficient production and distribution, The shoe industry is. first of the in- dustries to point out in the year 1932 that the wants of the people are there and that if the machinery of credit and the medium of money can be lubricated, that a new prosperity is in the making. The shoe dollar is an ac- tive dollar, whereas the iron and steel dollar is sluggish. We have got to learn how to speed up the dollar so that it moves from hand to hand with a little more speed and certainty. The shoe dollar is “ithe most from the money” and the best public invest- ment for the coming year. Every shoe store is a depositary for active dollars. The rapidity of turnover of dollars is encouraging in shoes. If other indus- tries could show the same speed and certainty, the year ahead would be full of promise. The second push of the year was the National Au- tomobile Show in New York ‘City. The record of attendance and the list of prospects indicates that the Ameri- can people have desires for new auto- mobiles and would be in the market in a big way if the credit facilities of this country were in shape for normal business. The automobile show dem- onstrated a hungry market awaiting great merchandising a cash or credit stimulus. The third favorable index of the year to date is the acceptance of the principle of economic legislation to serve as a rallying point from which confidence can be started. Recon- struction Finance Legislation is in the making and we will surely see how wages in industry can be served by this form of economic stimulation, As we have said before, out of the retail field comes much helpful philos- ophy. The reason for it is that ever since the day of the itinerant hand- shoemaker, the craft has had a capacity for thinking as well as working. Here is a very timely opinion from C. Mer- win Dobyns, who not only operates a store in Long Beach, Calif., but a radio station as well. He says: “In addition to a gradual improve- ment in the basic underlying economic situation, I believe that a gradual elimination of unnecessary hysteria will tend to improve the situation. “Tn all economic readjustments such as we are going through, the major factor tending to make the situation worse than it really is, is the very hu- man instinct of people who are really in a position to spend as much as they always have, to crawl into their shells until they ‘find what it is all about. I believe that countless thousands of people in this situation have now come to the conclusion that the world is not coming to an end, and that they will gradually resume normal business ac- tivities. This fact, coupled with the elimination of a great deal of unneces- sary overhead on the part of right- thinking merchants, plus the discovery on the part of many that good hard work and clear headed, constructive planning, are the factors necessary to result in a brighter 1932 than many of us had looked for.” There is more to the theory that business men are back in business again. They are really working with heads and hands to do for themselves what must be done. It is the little things in business that now assume a new importance. It was so easy, not so long ago, to ignore trifles and to let things slide for business was geared up to a certain amount of waste and extravagance. Now he is back to the good old standby—shoes. What is more, he has developed a passion for details. He is working harder in the hopes of profitable results. He finds. that this is a year when it is best to stand on his own feet. He is ready for the fight. —Boot and Shoe Recorder. ~~ 22> __—_ Shoe Prices Ease Slightly. Shoe manufacturers have been dis- turbed by the recent weakness in hide prices, as a result of which wholesale shoe quotations, after a period of strength have again shown signs of softening, No general reductions are taking place in the market, but in sev- eral instances individual producers are shading ‘Spring _ lists. Orders for goods are developing in a spotty man- ner and-no volume buying is expected until stores complete the various clear- ance sales now being held. Weak re- tail credits continue to retard sales. ——--(o7,;. © ——_ Safe Restrictions Placed on Real Estate Loans. Grand Rapids, Jan. 30—I have just finished reading an article in this week's Tradesman signed by James Hi: McNish, This article contains a mis-state- ment, unless it is, as I summise, a syn- dicated article written tor publication ‘n other states as well as Michigan. Michigan (building and loan ‘associa- tions are niot allowed to loan in excess of 6624 per cent. of the appraised value of the property. Many people seem to think that the only function of a build- ing and loan association 1s to loan money on any old security which the proposed borrower may see fit to pre- sent. They do not appear to realize that the money which we are loaning is the savings of other people and that the security of our loans and the safety of the savings are our first considera- tions. That this policy is the correct one is proven by the fact that there were no building and loan failures in Machigan during 1930 and less than 100 failures in the whole United States during that period, The Michigan Building and Loan League has adopted a code ‘of ethics ior the conduct of the business of its members which makes for safety, and the few associations which ‘have closed were those which did not con- duct their business in such a manner as to make ithem’ eligible for member- ship in tthe League. One form of home purchase which seems to ‘have been ‘overlooked is that of buying homes on what is called a land contract. Homes may be pur- chased under these contracts for as little as) a 10 per cent. down payment and the buyer is amply proitected if he fullfillls his part of jthe agreement. A great share of the building and. loan business is the refinancing of purchas- es made under land contracts where the payments have reduced the amount owing tio a point where a building and loan can take a first moritgaige. Charles N, Remington, President G. R. Mutual Building & Loan Asis’n, —_—_+ ++ No valleys, no heights. Hollow Ware Call Disappoints. Demand for hollow ware proved a disappointment {to selling agents in the Easitern market last week. The sea- sonal purchasing of regular Spring goods was expected to get under way, but few buyers came into the market and only a small volume of business was placed. Pewter lead all other types, but orders were confined to the $2.95 and $3.95 retail ranges. Sales merchandise in pewter is still in die- mand, Plated silver and sterling hol- low ware, selling agents believe, will gain in favor as the season progresses, but no material advances have been made sio far this month. ——__>-++___ Tighten your belt but not your heart. CALL US WE SAVE YOU 25% TO 40% ON YOUR INSURANCE COST GIO L7O THE MILL MUTUALS AGENCY 208 NORTH CAPITOL AVENUE LANSING, MICHIGAN Phone 20741 BRANCHES GRAND RAPIDS—601 Grand Rapids Trust Building Telephone 95923 DETROIT—716 Transportation Building Telephone Randolph 0729 ositive protection profitable investment ‘1 the policy of the yy" MICHIGAN 44 SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY Mufual B ullding : : Lansing, Michigan st in Pies owe ae February 3, 1932 OUT AROUND. (‘Continued from page 9) now occupies the center of the stage in all associations which have practical secretaries. who give their work due at- tention and the discussion of retail problems has crowded all else into a secondary position, No one denies the fact that the modern convention with its instructive addresses, question boxes and open discussions should be extremely help- ful to the average retailer. The ques- tion is, does it really help him? The solution of the question lies with the individual merchant himself. He may attend conventions without end, but if he does not attend them in a receptive spirit—if he does not go with a determination to learn siome- thing and apply it 'to his own case—the chances are that he will have only succeeded in wasting a considerable portion of his time and the conven- tion, so far as he individually is con- cerned, will have been a failure. The man who profits by the annual meetings is the man who either takes an active part or who keeps his eyes and ears. open, remembers the lessons learned and applies them to ‘the con- duct of his. own business. A conven- tion is in reality a clearing house for ideas and problems. The miore a man gives in the way of ideas and sugges- tions the more he will receive. Perhaps the most important feature at any convention is the question box. The discussions which grow from the seed of some specific question often form the basis of a liberal merchan- dising education. This is particularly true at conventions where the sessions are thrown open to store salesmen, At many of the conventions held it is not an uncommon: sight to see merchants in different parts of the room during a session, jotting down notes of the answers given to questions relating to turnover, overhead and discounts. There is no merchant in the country who has attended any of the worth while conventions held in recent years who has not taken home with him in- raluable ideas for the improvement of his business, But how many merchants have com- municated these ideas and suggestions to their store salesmen? How many merchants have sincerely attempted to hold store meetings with their own store salesmen or have requested trav- eling salesmen to talk to them about effective selling points? At every convention that has been held, the importance of increasing turnover has been emphasized repeat- edly, in the question box discussions, by economic authorities, by jobbers, manufacturers and association leaders. No one attending any convention went home without carrying with him the impression that the fundamental mer- chandising principle to follow is to maintain a thoroughly balanced) stock, and to turn: it over as rapidly and as often as possible by every legitimate means known to modern salesmanship. If this is done, buying and overhead MICHIGAN TRADESMAN problems will automatically be taken care of in the ordinary course of time. Furthermore, the conventions of 1931 will have fulfilled their intended pur- pose and will ‘have contributed power- fully to the reconstruction of the Na- tion’s business. ‘While we have ‘had seven thousand bank failures in the United States dur- ing the past two years, Canada has managed to worry along with only two failures, which naturally leads to the conclusion that it would not be a bad idea to clamp onto some of the features which have served to make the Canadian ‘banking system more de- pendable than our own, E. A. Stowe. —_——_~+-~+___ Helping To Develop an Efficient Sales Staff. (Continued from page 14) you won’t need to correct him as a rule; some other member of the staff will doithat. Get their ideas, and have everybody discuss and improve upon them. In short, get them thinking. A clerk who has started to think serious- ly about the job of salesmanship has taken the first important step toward becoming an efficient salesman. The day has gone by when discipline alone made a salesforce. Nowadays discipline must be supplemented by in- dividual initiative. And the develop- ment of individual initiative is the great problem for the dealer. A good way to get your salespeople interested is to enlist their help in mat- ters outside their routine work. To say that you can get better work out of a man by giving him additional things to do may sound illogical. Yet it is unquestionably true. For instance, one dealer has got his salespeople firmly set in the habit of looking out for new prospects—stove prospects, paint prospects, washing machine prospects, and the like. An- other invites his salespeople to make suggestions for window displays and advertising copy. His present very striking advertising make up is, oddly enough, the suggestion of a junior who at the time knew very little about hardware and consequently approach- ed the subject with young enthusiasm and a fresh outlook. The store clerk who is alert for new prospects, think- ing of advertising stunts or display stunts, is bound to regard the business with more interest than the fellow who merely tries to sell things. It gets him thinking about the business, and that makes all the difference in the world. Now and then the hardware dealer picks up a natural born salesman—a young fellow with a flair for the work. But most new recruits are just aver- age and they take a lot of training. There are a few who never respond to training. They simply don’t belong. 3ut the great mass need training— and respond to it. You can’t hope to recruit a succession of juniors who know the hardware business from the ground up. It simply isn’t done. If they are interested enough to learn, and intelligent enough to add, write and spell, that is about all you can ask. The rest depends on you and the leadership you give them. Victor Lauriston. Outfit Which Will Serve Grocer Many Years. (Continued from page 12) been buying in too liberal quantities. That is certainly one most valuable bit of information he absorbs so well that he knows it without reference to any record. More important and vital to his daily business, he keeps in touch with current market values with an exactitude not otherwise to be accomplished. He senses changes both ways at once and his sales are certain to be better maintained and better balanced by reason of thus be- ing able to make his prices every day conform to present market conditions. Nothing can be more important than this last consideration. It alone would justify every bit of the work entailed. There are many similar systems avail- able to all merchants. This one was devised by a grocery salesman of long experience and it fits into the prac- tical needs of merchants better than many others. Paul Findlay. (As a long-time practical and suc- cessful grocer in Madison, Wis., the Tradesman regards Mr. Findlay’s recommendation of the above system as worthy of consideration. We are prepared to supply the system to any merchant on receipt of the regular factory price, $6.50, postpaid.) 3.2? > _—- Glass Demand Gaining Slowly. Orders for glass, including laminat- ed types, continue to come in from automobile manufacturers, but there is no real zest to ithe demand. Manufac- turing operations in flat glass continwe circumscribed, with most units being operated ‘below normal capacity. Dis- tributors attending the convention of the National Glass Distributors’ As- sociation in Chicago during last week appeared ito feel that the worst was over so far as conditions in the Central West are concerned. —_>> > ___ Cheap Electric Clocks Sought. Clock buyers in the market on mer- chandise for February delivery are in- sisting upon price concessions on elec- tric clocks for regular sale. The gen- eral demand appears to be for clocks which can be netailed at $2, with some call in the $5 to $10 ranges and a limit- ed demand above the $10 figure. In one instance, a buyer is reported to have purchased a substantial quantity to retail at $1. Competition from the electric clocks and from imports has reduced the volume of domestic manu- facturers of spring wound styles to half last January’s sales. GREENE SALES CO. SPECIAL SALES CONDUCTORS Reduction — Money-raising or Quitting Business Sales. 142 N. Mechanic St. Phone 9519 JACKSON, MICHIGAN FRIGIDAIRE ELECTRIC REFRIGERATING SYSTEMS Pp RODUCT OF GENERAL moro WITH FAMOUS COLD CONTROL AND HYDRATOR All Models ‘on Display at Showroom F. C. MATTHEWS & CO. 18 E. Fulton St. Phone 93249 Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. FOR SALE — My $300 Grand Rapids Wholesale Grocery stock, for $250 cash. Owners of this stock buy at list price less ten per cent. Address J. W. Aldrich, 900 Sheridan Ave., Saginaw, Mich. 494 FOR SALE—Drug store in Western Michigan town of 1,500 on U.S. 31. Good farming community and large summer resort trade. Stock and fixtures about $5,000. $1,500 cash, balance easy terms. Address No. 495, c/o Michigan Trades- man. 495 | FOR RENT—Modern store in a town that is not down and out. Best location in the city. Complete fixtures for a ladies’ ready-to-wear. Good opening for this line. or a shoe store. Address owner, Dr. J. R. Hansen, Greenville, Michigan. : eee _ 496 Wanted—Stocks of dry goods, groceries, and general merchandise. Will pay cash. Address No. 497, c/o Michigan Trades- Wan BRICK STORE BUILDING—To trade, for what have you? H. Benjamin, 184 Pipestone St., Benton Harbor, Mich. 498 Ill pay cash for any stock of mer- chandise, none too large or too small. Write, phone, or wire. L. LEVINSOHN, Saginaw, Mich. 24 MICHIGAN TRADESMAN February 3, 1932 Additional Movements of Merchants. Port Huron—Clare R. Sperry, presi- dent of the J. B. Sperry Co., announces that the Sperry store has returned to the ownership of the Sperry family after being associated for three years with Continental Department Stores, Inc. Mrs. J. B. Sperry, widow of the late J. B. Sperry, Clare R. Sperry. his son, and O. C. Sperry, his brother, have taken over the sole ownership and operation of the Sperry store, it was announced. Continental Department Stores, Inc., which comprises two stores in Flint and one in Lansing. will continue to operate as_ before, except for the withdrawal of the Sper- ry store. Clare R. Sperry will con- tinue as president and general man- ager of Sperry Co. Other officials of the company will be announced within a few days. The Sperry store was founded thirty-eight years ago by J. B. Sperry, who first became a resi- dent of Port Huron at the age of 21. Mr. Sperry had previously worked in and managed hardware stores in La- peer and Standish. For fifteen years the Sperry store was exclusively a hardware store. The imminent failure of a neighboring store in another line of business gave Mr. Sperry the idea of broadening out his business. He purchased the stock and began adding new lines of merchandise until to-day the Sperry store has fifty departments, selling almost every variety of mer- chandise. From a_ small institution with only the proprietor and a clerk or two, the Sperry organization has grown into a modern big-city depart- ment store in the milion-dollar-a-year class, with 110 employes. Port Huron—A. J. Richter, recently merchandise manager of Lord’s in Evanston and formerly merchandise manager for fourteen years for Smith, Bridgman & Co., of Flint, and former vice-president of Continental Depart- ment Stores, is now merchandise man- ager for Sperry’s. He will also be a director and vice-president of the J. B. Sperry Co., Clare R. Sperry, pres- ident, announces. He succeeds Fred G. Miller as merchandise manager, whose future plans are not announced. Manistee—M. H. Thatcher, who has been manager of the local branch of the Hazeltine & Perkins Drug Co. for several years, will remove to Muskegon and take over the territory covered In Jackson it’s BUTTER-NUT Butter-Nut Bakery ats Ph aS RT many years by the late A. W. Steven- son. W. E. Zank will continue to cover his former territory, with the addition of Manistee. Ishpeming—L, G. Frost, who has been connected with the Gately-Wig- gins Co. for a long period of years and has managed its store at Minne- apolis, Minn., for the past sixteen years, has removed here and succeeds Ed. Stevens as manager of the local store. Mr. Stevens will resume field work for the company, a position he held for ten years before taking the store management five years ago. Greenville—Dan H. Fisher, former manager of the Greenville Co-operative Association, has purchased the North Greenville Elevator andi its equipment of C. H. Gibson & Co. Considerable remodeling is being done, including the addition of a feed mill, feed mixer and corn sheller for custom business. The business will be conducted under the style of the Fisher Produce Co. Charlotte—“‘Jake” Summers, he was affectionately known far and wide in his active days died Monday. For many years he was the leading storekeeper and citizen of Chester and was postmaster until the rural route service was established. Following his retirement Mr. Summers moved to Charlotte and lived at 318 East Henry street until he died. Detroit—The George F. Webber Est., 1400 Gratiot avenue, manufac- turer and dealer in knitted goods and other merchandise, has merged the business into a stock company under the style of the George F. Webber Co., with a capital stock of $37.600 common and $12,400 preferred of which $14,550 has been subscribed and paid in. —_2 + >—_<_ Some Activities By Trustee Timmer. Grand Rapids—Orrie J. Dykman, steam fitting materials. The assets consisting of steam fitting supplies were offered at auction on Jan. 20. The sum of $977 was realized for the estate. These assets were appraised at about $1,200 and the only other assets from which creditors can hope to realize funds consist of rights in cer- tain small funds which are also claim- ed by various bonding companies. During the past few weeks two farms have been sold by the bankruptcy court at auction which is quite unusual. we 85, as” in comparison with the preponderant and usual commercial cases. The farm equipment of Jacob Hei- bel, located near Dorr, was sold at auction, as was also the farm equip- ment of Juda Bazzett, located near Shelbyville. In both cases small divi- dends will probably be available for creditors. doing business as Beckquist Photo Supply House. The assets of this estate were offered at public auction and sold on Jan. 5 and from all indications, consid- ering the funds on hand, there will be dividends for creditors in this case. GRAHAMS > Fo Nealth ~ Eat The amount realized from the sale of the assets was $547, Final meetings have been called in the following cases for Feb. 5, at which time large amount of accounts receiv- able will be offered for sale in the first five cases: Miller Candy Co., Grand Rapids. Muskegon Barber Supply cC., Mus- kegon. Charles A. Heyn Grocery, St. Joseph Economy Food Market, Muskegon. Brown Motor Sales, Reed City. Raymond R. Roth, Grand Rapids. John B. Addis, Greenville. Oe ONE BEST. ee eh Rt een aca) oe Phi FLAVORED The flour that brings repeat sales! White Fiour Bf, 70010) -O1,)2)eOle) CEN 2 Call - Phone - Write VALLEY CITY MILLING COMPANY GRAND RAPIDS, MICHIGAN wedi 1S SEN ea a age Rg O_o err mage em mY > i oh a The Preferred Automobile Insurance Co. of Grand Rapids, Michigan Rated'A-1 by Best’s Insurance Guide PILL What Bradstreet and : Dun are in the com- | mercial world, Best is in the insurance field. Se ee —.000 : RAI Ie dee wae We have unexcelled emergency road service for our policyholders. 4 Policy Terms Very Broad and Easily Understood. SAM ANS The Preferred Automobile Insurance Co. Home Office Grand Rapids National Bank Building, Under the Big Red Dome Telephone 81374 _ —— ‘‘Planned featuring has been highly profitable in our stores,”’ says Mr. George Mueh bach Planned featuring is a modern store policy workable, successful. The Muehlbach stores — like many other successful stores — have found it a profitable way to win new customers, ad hold them. Why not start in today to make plan- ned featuring a fixed policy in your store? Try systematic, planned featur- ing of Chipso, Ivory, P and G White Naphtha, Crisco, Oxydol, and other Procter & Gamble products which are known and liked everywhere. Then check the results after a few months’ test in your store. You will add new customers, yes. But better still—if you continue concentrat- ing your features on these popular, nationally advertised products, you’ll win an increasing number of steady customers. PROCTOR & GAMBLE ee —————— — Geo. Muchlbach & Sons Grorers—— * SSTH AND BROQGKSIDE BLVD. OFFICE 3215 TROOST AVE. 3215 TROOST AVE, Kansas City, Mo. November 23, 1931. Mr. J.B.Green, The Procter & Gamble Distributing Co., Kansas City, Mo. Dear Mr. Green: You have asked me to tell you frankly what has been chiefly responsible for the success of our stores. That's a big order. A lot of things have helped, of course. We keep our stores neat and orderly. Our clerks are courteous. They have been trained to know our stock thoroughly so that they may be helpful to our customers. We handle good products. But I think much of our success has been due to planned featuring of nationally advertised products. And I have no hesitation in saying that we have used your products to exceptionally good advantage in this con- nection. We have found P&G soaps to be splendid repeat items. Our customers know and like them. They have pulled more people into our stores than any other products we have featured. That is why we have given 76% of our total advertising space on soaps and shortenings to your products so far this year. The results of our planned featuring speak for themselves. In my honest opinion there is no better way for a grocer to build business than by concentrating on nationally advertised products, dis- playing them and featuring them. Certainly it has been highly profitable in our stores. Cordially yours, Zoo Diu Ketoen 7 Goan FA 7 Planned featuring on these known values will build steady customers for you Each of these Procter & Gamble products is a known value: Ivory Soap Oxydol Ivory Flakes Jap Rose Guest Ivory Lava Soap Ivory Snow Chipso Flakes Camay Chipso Granules Star Washing Powder P and G White Naphtha Kirk’s Hardwater Castile HERE IS A CORNER OF THE TROOST AVE. STORE WITH Crisco MR. FRANK MUEHLBACH IN THE LEFT FOREGROUND Mr. George Muehlbach, founder of the Muehl- Although Mr. George Muehlbach still takes an bach stores, started in the grocery business in active part in the operation of his two stores, 1874, when Kansas City was just a lusty their management is now in the able hands of youngster. He is now the owner of two of the his two sons--Frank,at the main store on Troost most progressive grocery stores inKansasCity. Ave., and Roy at the East 55th Street store. monster sees wee f : 4 SET TG en oa