a Forty-ninth Year

  

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SoPUBLISHED WEEKLY 47 ee ie. PSST RADESMAN COMPANY, PUBLISHERS ec
SECA: SEES SISSIES

 

  

ane RAPIDS, WEDNESDAY, FEBRUARY 17, 19382

 

Noniher 2526

 

_— Kscie disiasaacaien :
pas ART Se SS

PEGI E RL a a

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nee

See gs GRE

 

 

 

 

 

 

fame ime ma Pit Ps se ee ee ee ee ee

REEEEEEEEE BEBE EEEEEBEE BSE EEEEEE EF REESE EEBEEREEN BEE EREEEEER EEE

GEORGE WASHINGTON

First in War, First in Peace, First in the Hearts
of His Countrymen.—Lee.

E, STANDS the noblest leader who
ever was entrusted with his coun-
try’s life. His patience under provoca-
tion, his calmness in danger, and lofty
courage when all others despaired, his
prudent delays when delays were best,
and his quick and resistless blows when
action was possible, his magnanimity to
defamers and generosity to his foes, his
ambition for his country and unselfish-
ness for himself, his sole desire of free-
dom and independence for America, and
his only wish to return after victory to
private life, have all combined to make
him, by the unanimous judgment of the
world, the foremost figure of history.
CHAUNCEY M. DEPEW.

 

 

Ee ae

vA

 

Pim ee ms Pes es im es es Ps ss ee ese se se es Ss Fe Ba RBS BEES EE

 

 

 

 

 

 
 

Home Baker
Flour

Made from the high-
est grade of Kansas
Hard Wheat and mill-
ed with one thought
in mind— Quality.

The Consumer is
convinced these state-
ments are true. This
is indicated by a 300%
increase last year over
the previous year’ssales.

Sold only by Independent
Merchants.

Quality Guaranteed.
Priced low.

An asset to any business.

— GRNOL

LEE & CADY

“Oh, Yes!..[ want
a can of ROYAL!”

More than three genera-

tions of women have de-
manded Royal Baking Pow-
der. Why? Because they
believe it the best!

Today, women can see why
it’s the best! Big advertising
campaigns feature photo-

graphic pictures of cakes

made with Royal and those
made with ordinary powders.

That’s why it takes so little
effort to sell. All it needs
is... put it where customers
can see it. Give it counter
and window display. Rec-
ommend it. You'll be sur-
prised to see how fast it
moves. More sales mean
greater profits.

   
 

| and packed

 

ROYAL BAKING POWDER

A Product of
STANDARD BRANDS
INCORPORATED

 

 

Order from your jobber.

 

Rademaker-Dooge Grocer Co.
Distributors

Fremont Sweet Peas
Miss Michigan Ex Stand Cut Wax Beans
Miss Michigan Ex Stand Cut Green Beans
Miss Michigan Sweet Peas
Miss Michigan Early June Peas

Above all packed by Fremont Canning Co.

 

 

 

Are the canned foods you feature ‘grown
in your home .
Nhe brand a 3

state?
W. R. Roach & Co.,

   
 

You Know

Grand Rapids, main-
tain seven modern
Michigan factories
for the canning of
products grown by

Michigan farmers.

A complete line of canned vegetables and fruits

 

  

 

 

    
   
  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 
 
  
 

 

 

 

 

 

 

 

 

 

i sh
Gy,
ona

 

Forty-ninth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

DEVOTED TO the best interests of business men,

 

 

 

SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly m advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cente
each. Extra copies of .urrent issues, 10 cents; issues a
month or more old. 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoftice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

SOME TRENDS IN TRADE.
Sidelights on the General Business
Situation,

Walter P. Chrysler, long absent
from the ranks of prophecy, has al-
lowed himself the prediction that au-
tomobile production this year will ex-
ceed that of last year by 10 per cent.
He relies partly upon improved busi-
ness conditions which he expects to
follow recent action taken in Wash-
ington.

Trade shows few signs of recovery
yet, though here and there the reports
are favorable. From a good many
centers come complaints that price
concessions are jess productive of
sales than they were a few weeks ago.

Wholesalers report a distinct re-
action among dealers against low-
priced articles which are divorced from
quality appeal. This is an emphatic
new note of real significance.

Commercial failures, which have
been unusually numerous lately, are
likely to continue at a lively pace for
the next three or four months, accord-
ing to the National Association of
Credit Men. This will be particularly
true if business conditions improve and
the excuse of bad times is removed.

Voluntary chains among hardware
dealers were talked about as an im-
minent development at the recent an-
nual convention of the New York
State Hardware Association. A chain
of that kind in ‘Canada is said to be
doing very well,

A bill to tax chain stores was intro-
duced last week in the New York state
legislature by a Democratic assembly-
man from Brooklyn—$50 a store for
five store chains, $1,000 a store for
chains with more than five units.

The rate of the cost of department
store operations went up about 6.6 per
cent., according to preliminary figures
of the Harvard Business School Re-
search Bureau. The reason was that
the readjustments found necessary
could not keep pace with the price de-
cline, especially so far as such items as
rent, taxes, and personnel were con-

cerned,

   

Mortgage money is scarce almost
everywhere, In 70 per cent. of the
cities loan applications are not being
met, 22 per cent. show a fair balance
between demand and supply, and in
only 8 per cent. is capital seeking in-
vestment in mortgages.

Much interest attaches to the Sugar
Institute trial begun last week in Fed-
eral district court of New York, The
Government charges establishment of
non-competitive prices and coercive
measures against brokers, jobbers and
other wholesalers, and that the insti-
tute controls 46 per cent, of the cane
sugar refined in this country.

Dr, Julius Klein, Assistant Secretary
of Commerce, is giving his encourage-
ment to the idea that women as con-
sumer buyers can do much for busi-
ness reconstruction. “We are seeing,”
he said recently in a public broadcast,
“the beginning of the first substantial
move on the part of the consumer to
make her own inestimably important
contribution to the solution of prob-
lems that have hitherto been the bur-
den solely of producers and dis-
tributors.”

Mail order house sales in January
were at a low comparative ebb and the
same was true of most chain store
systems and department stores.

The national campaign to end money
hoarding is expected to show results
within the next thirty days. Its politi-
cal significance will be apparent only
in the organization of the campaign
and to the public it will appear to be
a non-partisan drive to return money
to circulation. The remaining factors
of the administration’s prosperity-
back program will be hastened and the
next number is expected to appear as
soon as the anti-hoarding organization
is completed. The administration will
make every possible effort from now
until September to improve business
conditions. And Republican leaders
are hopeful of a definite upturn soon
enough to convince the voters of the
country that a change of administra-
tion would retard development and de-
lay a return to normal business. The
Reconstruction Finance ‘Corporation
has already saved several large banks
from failure, it is privately said; the
railroad pay cut is encouraging, and
the expectation of Washington observ-
ers is that the stock and bond markets
will soon reflect reviving confidence.
The full influence of the Government
will be exerted to take advantage of
every encouraging factor and officials
generally expect a rapidly improving
sentiment to be expressed, at a steadily
increasing rate, in material business
improvement,

Postal savings limit will not be in-
creased during this session of Congress
unless further and more successful
legislation on the subject is introduced.
The House committee has disapproved
two bills. One proposed to increase
the limit from $2,500 to $5,000 and the

other placed the maximum at $10,000.
Both bills were opposed by banking
interests, although it was generally ad-
mitted that the passage of either bill
would have tended to decrease hoard-
ing,

The Federation of Women’s Clubs
has begun its program of investigation
to give its membership of 2,500,000
women an opportunity “to gain a more
practical knowledge of the relation be-
tween the wise spending of the indi-
vidual consumer’s dollar and national
prosperity; to gain a more sympathetic
understanding of some problems en-
countered by producers and distribu-
tors in their efforts to serve the con-
sumer efficiently; to gain a more pur-
poseful recognition of the fact that
woman, as the family buying agent,
has a definite responsibility in connec-
tion with acquiring wise spending
habits that will tend to put the con-
sumer’s dollar into profitable circula-
tion; to do something with this knowl-
edge, understanding and recognition of
responsibility that, without cost to the
individual, will constitute a co-opera-
tive movement of national import-
ance.’ Department of Commerce offi-
cials say that the findings of the in-
vestigation, the first of which are ex-
pected within sixty days, will be of
inestimable value to manufacturers of
many kinds. The subjects covered are
returned goods, deliveries, credit rela-
tions, advertising reactions, and the
production. and selection of desirable
merchandise.

Tax threatened industries will do
well to determine how the bottlers of
the country have prevented tax bur-
dens. The American Bottlers of Car-
bonated Beverages have announced the
defeat of three tax bills in Arizona
during January at a special session of
the legislature. “The victory in Ari-
zona,” the association states, “makes a
total of twenty-one states in which
our industry has defeated attempts to
impose special taxes on its products
since 1325, when the obnoxious 20 per
cent. sales tax was enacted in South
Carolina. In connection with the de-
feat of these bills, which has confined
state persecution of our industry to
South ‘Carolina, it is interesting to note
that the revenue derived from the tax
in that state is steadily declining.”

Substitution of private brands is not
as extensive as many manufacturers
believe. The findings of the Drug
Survey indicate that attempts at sub-
stitution are surprisingly few, com-
paratively, and that still fewer of the
attempts succeed, As factors in un-
profitable distribution, the findings
show that failure to stock, suggestions
to the customer who does not specify
a brand, and suggesting additional un-
called-for items far exceed the success-
ful attempts to switch from a called-
for brand. By far the greater part of
substitution is the selling of one na-
tionally advertised brand when another

Number 2526

is called for in smaller stores that find
it impossible to carry all popular
brands in various lines.
++ -
Uncle Louie’s Contact With the Wrig-
ley Family.

San Diego, Calif., Feb. 6—You are
right that I lost a great friend in the
death of ‘Mr. William Wrigley, Jr. I
presume you remember how | got ac-
quainted with the Wrigley family, as
early as 1913. I made one trip around
the world in 1912 on the steamship
Cleveland, of the Hamburg-American
line, and while we were out on the
Suez Canal the passengers had a
masquerade ball. I was not prepared
for same but went to the barber and
wanted a funny face, but he said he
had sold out everything, [ then no-
ticed he had three boxes of Wrigley’s
gum on the shelf. | purchased same to
use later on in the evening during the
dance. I acted as a candy vender, dis-
tributing the gum among the dancing
pudlic who enjoyed the treat very
much. The photographer caught me
in a flashlight picture while delivering

the gum to a dancing couple. I re-
ceived the picture, which I mailed

with an appropriate letter to William
Wrigley, Jr., at Chicago and I did not
hear in reply to it until after several
weeks when we reached Honolulu.
There I found a nice answer from Mr.
Wrigley in appreciation of the free ad-
vertising I gave his gum on the trip.
He also stated that he and his family
were going to make the same trip as
I had made except that they were to
depart from San Francisco, rather
than from New York, as J] had done.
I remained in Honolulu until the S. S.
Cleveland returned and embarked for
the second part of the trip, returning
to New York. Mr. Wrigley and his
family reached Honolulu on the same
steamer and [ had the pleasure of in-
troducing myself to him after we had
departed from Honolulu. He was
pleased to meet me and said he had
heard considerable about Uncle Louie
since he had been on the boat.

By and by I had the pleasure of be-
ing introduced to his family and en-
joyed their companionship on the trip.

W. H. ‘Stanley, one of the tourist
department officers, was assigned to
take special care of Mr, Wrigley’s fam-
ily and Mr. Wrigley was so impressed
with Mr. Stanley’s ability to handle the
cruise that he offered him a position
in Paris as sales agent, which he ac-
cepted and from which he worked him-
self up to Vice-President of the Wrig-
ley 'Co., in 'Chicago.

I have received from them a liberal
supply of P. K. gum which I have dis-
tributed from that time among my
friends. To prove it to you I am giv-
ing one piece to the secretary who is
kind enough to write my mail.

About a year ago I was Mr, Wrig-
ley’s guest at Catalina Island and after
my visit there I took a picture of the
Island and colored it and delivered it
in person to Mr, Wrigley at the Chi-
cago office, and that was the last time
I had the honor and pleasure of meet-
ing him in person. L. Winternitz.

oe

Just as long as you are willing to
remain hooked up with a one-horse
business, you will remain a one-horse
man,

—_—__+-+
An ounce of courtesy is worth a

pound of apology.

   
 

 

2

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, Feb. 10—On this day
schedules, adjudication and order of ref-
erence were filed in the matter of De-
Vaux-Hall Motors Corporation, Bankrupt
No. 4786. Bankrupt’s attorneys are Tra-
vis, Merrick, Johnson & McCobb. Assets
are scheduled at $1,923,095.19 and liabili-
ties at $1,830,112.14. Creditors are as

follows: :
County of Alameda and City of
Oakiand, Cal. —.-—--...--_--- $ 24,673.64

Western American Realty Co.,

San Francisco, Cal. -------- 340,000.00
Com. Credit Co., San Francisco 97,700.00
A C Spark Plug Co., Flint --.----- 66.84
Acme Welding & Rep. Co., G. R. 8.85
Alemite Co., Grand Rapids ------ -70
Aluminum Goods Mfg. Co., Manito-

woe, WAR. 15.20
American Excelsior Corp., Chicago 9.11
Am. Forging & Socket Co., Pontiac 130.44
Am. Nut & Bolt Fastener Co.,

Pittsburgh, Pa. ——_-.—._____ -. 395.69
Am. Stamping Co., Battle Creek. 47.51
Am. Steel & Wire Co., Chicago -. 23.40
Applied Arts Corp., Grand Rapids 70.08
Ashoo Corp., St. Paul. Minn, ---_ 63.79
Assoc. Mat. & Sup. Co., Grand R. 4.75
Auto Specialty Co., St. Joe ------ 16.34
Auto Wheel & Brake Supply Co.,

Ltd., Los Angeles, Cal. ~------- 15.60
Auto Elec. Service, Oakland, Calif. 1.84
Auto Service, Inc., Oakland, Cal. 27.99
Ashoo Corp., St. Paul., Minn. --._._ 8.64
Automotive Parts. San Pedro, Cal. 22.62
American Sales Book Co., Elmira 63.00
Adver. Club of Oakland, Cal. _.___ 5.00

Backstay Welt Co., Union City, Ind. 417.95
Baer Bros., New York City ------

Bearing Co. of Am., Lancaster, Pa. 170.43
Bellevue Mfg. Co., Bellevue, Ohio 480.01
Bendix Brake Co., Couth Bend __ 4.12
Ben. Har. Mall. Co., Benton Har. 89.22
A. E. Berg Co., Oakland, Calif. -. 3.15
Bingham Stp. Co., Toledo -------- 86.40
Blackmer Rotary Pump Co., G. R. 63.16
Geo. R. Barrmann, Oakland. Cal. 1.65
Brazil-Amer. Bureau, Chicago -— 6.15

Breed, Burpee & Robinson, Oakland 151.35
Brewer Titchener Corp., Cortland,

Se ee 5.19
Brochu & Hass, Grand Rapids -_-. 36.99
Brown Corp., Syracuse, N. Y. ---- 42.48
E. D. Bullard Co., San Francisco 1.20

Bundy Tubing Co., Detroit ~--_~~- 272.58
Burroughs Adding Mach. Co., G.R. 28.45
Bird & Jex, Ogden, Utah __--____-- 35.00
Bergey, Laut & Co., Toronto, Ont. 292.10
Beciwitch Specialty Co., New Y. 17.85
Bayne Co., Grand Rapids ~------- 6.80
Bergey, Laut & Co., Toronto, Ont. 18.62
Bearing & Equip. Co.. Oakland, Cal. 3.08
Sam F. Bashara, Houston, Texas__ 237.50
Carborundum Co., Niagara Falls 62.86
Cent. Mich. Paper Co., Grand Rapids 42.00
Champion Spark Plug Co., Toledo co

98

Chicago Screw Co., Chicago ---___ 18.
City Coal & Coke Co., Grand Rap. 62.50
Cleveland Pneumatic Tool Co.,
MOULIN 10.45
Glum: Mfg. Co.. Milwaukee ________ 45.13
Cleve. Wire Cloth Co., Cleveland 9.67

Henry Cole Co., Boston —____---_- 204.23
Col. Bolt Works, Columbus,
Com. Letter Co., Grand Rapids __
Community Chest of Oakland. Cal. 125.00

Corcoran Brown Lamp Co., Cincin. 5.62
C. Cowles & Co., New Haven, Conn. 13.63
Crane Co., Grand Rapids __--______ 36.36
Elis Cross, Grand Rapids ________ 10.90

Crowe Glass Co.. San Francisco __ 177.43
Crystal Spring Water Co., G. R. 26.46

Cuno Eng. Corp., Meridan, Conn. 6.62

Arthur F. Crabb. Grand Rapids __ 5.00

Calif. Assn. Highway Patrol,
Sacramento, Cal. ____-----_______ 40.00

Commercial Photo Views, Oakland 11.00
Cargill Co., Grand Rapids ________ 174.10
Columbia Carbon Co., San Francisco 7.20

Chicago San. Bag Co.. Chicago __ 13.80
Casco Products Co., Bridgeport,

ROOWN on 2.51
Devereaux Co., Detroit __________ 3.85
Ditto, Inc., Chicago —~________-___ 1.11
Dole Valve Co., Chicago __________ 324.00
Dunham, Corrigan & Hay Co.,

San Francisco, Cal. _...________ 8.53
E. I. DuPot DeNemours Co., Wil-

mington, Del... 172.86
Dura Co., Toledo, Ohio —_________ 362.49

Durant Motor Co., San Francisco 196.89
H. A. Douglas Co., Bronson ______ 4.04
Delta Electric Co., Marion, Ind. __ 1,86
East Bay Lac. Chem. Co., Oakland 31.50
Eaton Spring Corp.. Detroit’._____ 165.78
Eclat Rubber Co.. Cuyahoga Falls, O. 7.83
Elec. B. P. & Photo Co., Oakland 21.20
B. K. Elliott Co., Cleveland ______ 30.74
Evans Prod. Co., Detroit ________ 46.13
Economy Dve House, Grand Rap. 10.00
Firestone Tire & Rub. Co.. Los A. 52.23
Foster Stevens Co.. Grand Rapids 209.74

Fox Co., Cincinnati, Ohio ________ 183.33
Fuller & Co., Oakland, Cal. ______ 210.81
Felt & Tarrant Mfg. Co., San Fran. 13.50
Gasket Shon. Oakland, Cal. ______ 36.33
P. B. Gast Co.. Grand Ranids ____ 66.19

Gen. Leather Co., Belleville, N. J. 250.95
— Office Equip. Co., Harrisburg,
a 4

 

Gilmore Oil Co., Oakland, Cal. __ 88.35
Gilson Elec. Supply Co., Oakland — 7.23
Globe Vise & Truck Co., Grand R. 1.44

G. R. Blow Pine & Dust Arrester

Co., Grand Rapids ___---________ 5.50
G. R. Forg. & Iron Co.. Grand R. 7.20
G. R. Steel Supnly Co.. Grand Rav. 41.66
G. R. Varnish Corp., Grand Rapids 248.26

MICHIGAN TRADESMAN

Graybar Elec. Co., Oakland, Cal. 54.05
Greyhound (Co., Oakland, Calif... 150.00
G. R. Mail Co., Grand Rapids ---- 2.50
Hayden Supply Co., Grand Rapids 24.06
Hazeltine & Perkins, Grand Rapids
Hobbs Battery Co., San Francisco
W. C. Hopson Co.. Grand Rapids
Chas. Heyl Co., Huntington Park,
Cal. 15.00
Great Western Power Co., Oakland 63.53
Houston Printing Co., Houston, Tex. 17.85
Hercules Prod. Co., Evansville, Ind. 289.59

K. N. Hyrup, San Leandro, Cal.__ 21.50
Ideal Equipment Co., Indianapolis 230.07
Independent Binder Co., Oakland__ 9.50

Industrial Rubber Goods Co., St. Joe 7.02

International Press, Oakland, Cal. 27.50
Illinois Iron & Bolt Co., Carpenters-

sg LLORES AMBG  USeert Saito eed eigen 8.55
Johnson Bronze Co., New Castle, Pa. 2.38
Kennite Co., Detroit -------------- 9.28

Kent Moore Organization, Detroit 31.70
W. H. Kessler Co., Grand Rapids 116.09
Knudson Auto Body Co., Oakland 4.80
K. & G. Mfg. Co., Birmingham, Ala. 16.50
Lather Auto Spring Co., Oakland 105.07
Leitelt Iron Works, Grand Rapids 2.85
B. H. LeVoy, Oakland, Cal. ~----- 42.00
Libby-Owens-Ford Glass Co., Toledo 6.64

Linde Air Products Co., Chicago_-. 20.05
Link Belt Co., Chicago ---------- 5.59
Cc. J. Litscher Elec. Co., Grand R. 51.70

Logan Gear Co., Toledo -_--_----- 353.37

Lacquer Prod. Co., Los Angeles -_ 15.13
McCord Radiator Co., Detroit ---. 36.21
McKesson-Langley-Nichales Co.,

San Francisco, Cal, 10.16
McQuay Norris Mfg. Co., Oakland 7.65
Man nMfg. Co., Berkeley, Cal. _-__ 25.82
Mfrs. Supply Co., Grand Rapids __ 42.43
C. W. Marwedel, San Francisco -. 4.80
Mass. Machine Shop, Boston ---_ 12.30
Massillon Rivet & Mfg. Co., Mas-

Binion. “Onion 60.14
Melrose Lumber & Supply Co.,

Oakland (2 85.50
Merchants Exchange, Oakland ---- 3.00
Meyer Cord Co., Chicago ~--------- 162.03
Michigan Tag Co., Grand Rapids 3.50
C. W. Mills Paner Co., Grad nR. 2.75
Minn. Mining & Mfg. Co., St. Paul 27.54

Modern Warehouses, Inc., Los An. 279.15
Montague Mfg. Co., Olivet -*_____ 14.16
Motor Car Dealers Assn’., San Fr. 20.00
Motor Prod. Corp., Detroit —~__-_- 390.85
Motor Reb. & Parts Co., Grand R. 78
Matthews Co., Grand Rapids ____-_
Motor News. Oakland, Cal, ________ 36.00
Motor Car Devices Co., Los Angeles 25.00
Nachman Spring Filled Co., G. R 7.5
National Automotive Fibres, Inc.,

SORLCOIE oe es 2.61
Northwestern Oil Co., Grand Rap. 12.32
Northw. Elec. Co., Portland, Ore. 46.95
Oakland, Cal. Towel Co., Oakland 6.47
Oakland Plumbing Co., Oakland __ 7.27
Ottawa Mfg. Co., Sprink Lake ____ 17.59

Postal Telegraph Co., Oakland ____ 222.78
Pacific Wheel & Rim Service,

Onidand.: Cals oe 4.98
Packers Supply Co.. Grand Rapids _ 7.40
Phinney Walker Co., New York __ 168.31

Pioneer Motor Bearings Co., San F. 38.30

Piston Ring Co., Muskegon ________ 36.40
Pittsburgh Plate Glass Co., G. R. 2.70
Port. Gen. Elec. Co., Portland, Ore. 64.52
Potter Mfg. Co., Jackson ________ 75.10

Progressive Plating & Enam. Co.,

Dakiand. Wal, 20) oe a 10.50
Proper Grinding Works. Oakland .75
Pines Winterfront Co., Chciago __
Quimby-Kain Paper Co,. Grand R.
Radiator Hospital, Grand Rapids
F. Raniville Co., Grand Rapids __ 4.
Republic Rubber Co., Youngstown, O. 25.58
Richfield Oil Co. of Cal., San Fran. 136.25
Riverside Lumber Co., Grand Rap. 359.49
Robbins & Myers Sales. Snurinfield 379.30

S. A. Rand Co., Oakland, Cal. ____ 7.50
Republic Coal Co.. Grand Rapids 5.70
Roseberry-Henry Elec. Co., G. R. 25.33
San Francisco News, San Francisco 1.90
Schwitzer Cummins Co., Indianap. 15.59
Scovel & Sons Co.. San Francisco 5.25

Shakespeare Prod. Co., Kalamazoo 337.65
Shakeproof Lock Washer Co., Chi. 3.18
Shaler Co., Wau Pun. Wis. —------ 148.95
Sharpe & Dohne Co., San Francisco 4.50
Sherwood Hall Co., Grand Rapids 9.20
Smith Lumber Co.. Oakland, Cal. 247.32

Snapn-on-Tools, Inc., Kenosha. Wis. 4.20
Howard Sober. Inc., Lansing ____ 295.50
Soreng-Mangold Co., Chicago ____ 26.06

Southwest Auto Works. Los Angeles 50.
Standard Conveyor Co.. St. Paul 182.52
Standard Mirror Co.. Buffalo, N. Y. 202.47
Standard Process & Eng. Co.,
weermcrey, COAL oe 7.05
State Com. Ins. Fund. San Fran, 113.97
Stauder Engraving Co.. Chicago__ 8.04
Steel & Tubes. Inc., Cleveland -.__ 19.13
Paul Steketee & Sons. Grand Rap. 167.38
Sunerior Screw & Bolt Mfg., Clevel. 252.
Sunshine Laundry, Grand Rapids
Shinman Coal Co.. Grand Rapids
Snade Tire Co., Grand Rapids __
Shelton Tubular Rivet Co., Shelton,
Cogn. oo
Schahacher Frey Co., San Francis.
Edwni L. Stanton. Inc., Los Angeles 183.50

Sudden Service Glass Co.. Tos An. 3.50
Star Machine Shor. San Teandre 2.00
Signode Steel Co., Chicago —___--__ 66.23
Taviors. Grand Rapids ____________ 71.00
Textile Bv-Products Corp., S. Little
WOM ON 205.24

Thomas Blue Print Serv. Shop, G.R. 222.25
Tilley Mfe. Co.. San Franciseo, Cal. 3.64
Timken Roller Bearing Co., Canton 340.70
Toledo Lith. & Etchine Corn.. Toledo 14.49
Tire Service Co., Oakland. Cal. __ 6.00
Telautogranh Corn., New York __ 341.17
Trenton Fibre Prod., Plymouth. 4.21

United Car Fastener Corp., Cam-
bridge, Mass. ----------- ~-------~
United Lens Corp., Detroit aaa
United Motors Service, Detroit__
U.S.L. Battery Sales Corp., Oakland
U. S. Rubber Co., Detroit --------
Valentine Co., New York -
Ver Wys & Co., Grand Rapids ----
Vichek Tool Co., Cleveland Sp
Vanderstels, Grand Rapids --------
Vermont Sign Co., Los Angeles --
Walgreen Drug Store, Grand Rap.
Weatherhead Co., Cleveland ------
Western Union Tel. Co., Grand R.
Wheeler Metal Prod. Corp., East
Cleveland, Ohio —~---------------=-
Willys Morrow Co., Elmira, N.Y:
Wolverine Brass Works, Grand R.
Wolverine Pattern & Model
Works, Grand Rapids ----------
Wolverine Bumper & Spec. Co.,
Grand Rapids -
Wood-Montague & Matthiesson,
Portland, Ore. -------------------
Western Mfg. Co., a
Wright Cover Co., Chicago -~----
Wright Mfg. Co., Bridgeport, Conn.
Wassermans, Grand Rapids ------
Wilder Co., Chicago --------------
Woodhouse Co., Grand Rapids —---
Zellerback Paper Co., Oakland, Cal.
Zenite Metal Co., Indianapolis, Ind.
Senith-Detroit Corp., Detroit ----~
Electrical Products Corp., Portland
Fulton Co.. Milwaukee, Wis.
General Office Equipment Co.,
Harrisburg, Cal.
Wm. H. Keller, Inc., Grand Haven
Lauck Mfg. Co., Indianapolis, Ind.
Spicer Mfg. Co., Toledo, Ohio ----
U. S. Pressed Steel Co., Kalamazoo
Alemite Corp., Chicago |
Automotive Fan & Bearing Co.,
Jackson
Ben. Harbor Malleable Ind., B. H.
Columbus Auto Parts Co., Columbus
Donahue Varnish Co., Detroit__--
Federal Screw Works, Detroit ----
G. R. Metal Craft Corp., Grand R.
Halstead Oil Co., Cincinnati, Ohio
Jesco Lubricants Co., Kansas City,
Portland DeVaux Mot. Co., Portl’d
Postal Telegraph Co., Grand Rap.
Powell Pressed Stele Co., Hubbard,
Ohio
Presto Lite Bat. Co., Oakland, Cal.
R. M. Schernstein, Grand Rapids
Siberling Rubber Co.. Akron, Ohio
Sheller Mfg. Co., Portland, Ind.
Yale & Towne Mfg. Co., Stanford,
Conn.
Borg & Beck Co., Chicago ~~------
Sun Oil Co., Grand Rapids --__---
American Enameled Magnet Wire
Co., Port Huron

O. L. Anderson Co., Detroit ___- 1,

31.80
15.75
362.28
45
158.93

5.00 —

162.87
2.00
10.00
2.35
9.52
15.75

261.74
479.51
77.75

San Francisco, 1.42
40.61

35.46
1

966.92
632.84
885.12

652.26
910.02
574.73

 
 
  

Burgess Battery Co., Chicago _- 1,727.47
Commonwealth Printing Co., G.R. 1,023.41

Delco Remy Corp., Anderson, Ind. 1,

Elec. Auto Lite Co., Toledo, Ohio 3,397.53
Ernst & Ernst. San Francisco__ 3,635.00

Fedders Mfg. Co., Buffalo, N. Y.
Firestone Tire & Rub. Co.. Akron 4

Gen. Spring & Bump. Co., Detroit 2,
Akron 3,

B. F. Goodrich Rub. Co.,
Goodyear Tire & Rub., Co., Calif. 2
Mich. Steel Prod. Co.,
Moto Meter Gauge & Equipm. Co

Toledo

Prestolite Bat. Corp., Indianapolis 2,

Hotel Rowe, Grand Rapids -__- 1,

Scoville Mfg. Co., Waterbury,
(COnn eee a

Stewart Warner Corp., Chicago 3
Superior Machine Tool Co.,

Trico Products Corp.,
U. S. Spring & Bumper Co.,

dios Angeles, Cal. 00 1;
L. A. Young Spring & Wire Co.,
Oakland. Cal. 2202) 1,

Con. Motors Corp., Detroit

Goodyear Tire & Rub., Akron 16,
Hayes Body Corp., Grand R. 123,
Houde Eng. Corp. —_._________ 5,

James Houlihan, Inc., Grand R. 76,

Metal Auto Parts Corp.,
Indianapolis, Ind. ____________ 18,
Midland Steel Prod. Corp., Det. 6,
Motor Wheel Corp., Lansing __ 10,
Truscon Steel Co., Cleveland __ 8,
Adams Axle Co., Syracuse, N.Y.

Seth L. Berger, Red Bluff, Cal. __
Becker Motor Co., Grand Rapids
Bill’s Garage, Grand Rapids ____

Bortragers Garage, North Bend, Ore.

Frank Brotherton, Walla Walla,
WY aS ee
Burwell Jones Co., Seattle, Wash.
Buszek & Cosart, Lindsay, Cal.__
L. D. Coddington, Oakland, Cal.__
A. P. D-Antenay, Davis, Cal. ___
Diamondville Garage, Diamond-
ville, Wyo.

Foster Richey Ino.. Pendleton. Ore.
Frost Motor Co., Bremerton, Wash.

Gonzales Manuel, Oakland, Cal.__
W. F. Gouty, Bakersfield, Cal.
CC. Greenwood: 22000 a
W. J. Hackett, Reno, Nevada ____
Hamaker Motor Co., Elamath

Falls, Ore.

as MS orton: 00 es
Kitigawa & Co., Hilo, T. H. ______
Roy Kloepping, Oakland, Cal.
Ben Knoth, Los Angeles, Cal. ____
H. T. Kuhtman, Grand Rapids __
Lam Wing Yan, Hong Kong, China

ial ae eae 1,
R. N. Naso & Co., San Francisco 2,

an Bos
Durant Motors, Inc., New York 7,
Foster & Kleiser, San Francisco 15,

812.40
749.45
286.18

,145.51
Detroit__ 1,

971.09

007.64
893.36
587.31
198.44

550.10

,302.90

MOKOMO, TNO: oo 1;
Ten Broek & Sons, Grand Rapids 1,
Tillotson Mfg. Co., Toledo, Ohio 3,
Buffalo,__ 1,

017.47
015.26
917.09
270.42

973.83

162.21
015.88
562.95
492.11
656.41
450.66
654.02
423.88

078.98
976.98
613.80
064.21

2.50

   
 

February 17, 1932

Loaders Repair Shop

Ce 9
Lumley Motor Co., Huntingtos 4

PAatk. CA ee 51
Moscow Motors, Moscow, Idaho __ 5.40
3. A Muirbreew. 91
Nevada Garage, Nevada, Cal. ___s_ 1,26

Nichibei Star Motor Sales, Tokio,
Japan L
Palo Alto Garage, Palo Alto, Cal. 67

Parsons Bros. Motor Co., Wenat-

chee. Waste 2 4.91
Peterson Motor Co., Boise, Idaho__ 19.15
Honry Price 2203 275
J. M. Purdy, Lancaster, Cal. -_____ 12.47
Miles G. Ramer ooo 59

Salinas DeVaux Mot., Salinas, Cal. 103.12
Santa Ana DeVaux Motors,

Santa Ang, (al 22 24.56
Springville Garage, Springville, Wyo. 15.97

Staiter, Bross 22 13.6
H. L. Steiers & Sons, Yuma, Ariz. 17.55
L. C. Stiles, Oakland, Cal. --______ 1.16
Sudden Service Glass Co., Los An. 3.50
W. H. Tipton, Visalia, Cal. -_____ 1.14
Lorena Torrey, Oakland, Cal. ____ 5.00
Travelers Garage, Yreka, Cal. ____ 5.49
H. i. ‘Turton, California —..-_..__ 12.20
Tankiyuma Bros., California. ______ 13.00

Weaver Garage, Prescott, Arizona 13.20
Western Motors, Los Angeles, Cal. 2.35

W. B. White, Oakland, Cal. _____ 167.22

F. E. Wilber Co., San Francisco__ 5.00
Altoona Motors, Altoona, Penna.__ 1.88
Auburn Sales & Service, Niagara F. 1.95

George W. Browne, Inc., Milwaukee 538.24
Warmer M. Bateman, Cleveland__ 586.72
Burkert Motor Sales, Fond du Lac. 1.25
Beemer & Edgecombe, London, Ont. 46.05
Barnard Motors. Zanesville, Ohio 6.54
Cox Motor Co., Charleston, W. Va. 126.74
R. H. Collins Auto Co., Chicago__ 805.45
Capital Motor Car Co., Columbus 100.78
Detroit DeVaux Co., Detroit ~-_-__ 62.01
Elear Motor Sales, Kingston, N. Y. 4.51
Pllis Motor Car Co., Quincy. Tl. 33.86
Eason Motor Co., Houston, Texas 187.72
Forman-Hutcheso Co., Hempstead,
N.Y,

 

ee ee ee 26.22

Goss Motors, Inc., Aurora, Ill. -_ 6.98

Chas. E. Guerrettas, Terre Haute 65

Gunton Motor Co., New Castle, Pa. 2.93
Ireland Auto Sales Co., Minticello,

ind) 250 4.97

Jacobson Motors, Madison, Wis._-. 44.51

L. A. Jones. Inc., Miami. Florida 237.09
G. T. Knight Motor Co., Wheeling,

We Nias 2 a 20.23
John M. Leaman, Milwaukee _--- 16.77
L. A. McKean Auto Co., Sioux Falls,

SO ee ee 338.16
Marra Bros., Olean, N. Y. ------ 52.55
Marco Motor Sales. Detroit ----_- 11.51
Murphy Motors, New York -------- 10.27
Marmon DeVaux Sales Co., Fargo 6.84
A. G. Marauardt, Ann Arbor _--- 3.22
Menzie Motor Sales, Warsaw, Ind. 5.00

National Mo. Car Co., Lincoln, Neb. 48.69
Naylor Motor Co., Denver, Colo. ~~ 204.40
Oakdale Garage. Grand Rapids -- 16.25
A. F. Pearson Co., Akron, Ohio -- 31.38

’ Petoskey Auto Sales, Petoskey -- 357.00

Reo Motor Co. of New England,
Boston. Mass. 1,032.49

Reo Motor Sales, South Bend __-_ 44.67

Reo Spaulding Co., Louisville, Ky. 111.70

Reo Worcester Co., Worcester, :
NIARS © ue 66.06
Service Garage, Stanley, Wis.---- 5.00
Smith Motor Sales, Plymouth ---- 31.00
Twentieth Cen. Ga., South Bend 5

Upson Garage, Elkhart, Ind. — 9.52
Wittner Motor Car Co., Jamaica,
N. Y. 847.30

Weigle Motor Sales, Jackson ---- 94
George W. Browne. Inc., Milwaukee 48.41

T, A. Brvson & Sons, Savannah, Ga. 300.00-

S. L. Churchill, Christobal, pine
@anal Zone ie 65.25
L. A. Jones, Inc., Miami, Florida 10

G. T. Knight Motor Co., Wheeling 11.90
Marmon DeVaux Sales Co., Fargo 589.85
Murphy Motors. Inec., New York-- 129.20
Naayem Motor Import Co., Bombay.

Tod. ee 62
Reo Motor Co. of Eng.. Boston -- 10.00
Robischon Motors Co.. Utica, N. Y. 2.00
D. H. Saker & Co., South Africa_- 1.95
Syracuse DeVaux Motors, Syracuse | .-»
Twentieth Cen. Ga., South Bend 30.80

U. S. Motor Sales Co., Newark, N.J. 19.10
P. C. Walster & Son, Binghamton,
Noy,

Se oes oe a 402.00
Ken Xanthopoulo. Egypt ---------- 50.00
A. George, Sacramento, Cal. -- 13,500.00

Robinson. Thieme & Morris,

Seattle. Wash. 2.0.0. = 39,600.00
Henry Weinhard Co., Portland,

Ore.
Jacob Chase and wife, Grand R.
Hayes Body Corp., Grand Rap. 28,116.00
Spinner, Skutt Co., Grand Rapids 499.98

Gold ‘Star Transport, Samoa ---- 1,366.07
Broadway Motors, Los Angeles -- 105.55
Santa Ana DeVaux Motors,

Santa Ana. Gal, 2329 55.30

Hayes Body Corp.. Grand Rap. 155,92286
Continental Motors Corp..

Muskegon
Fedders Mfg. Co., Buffalo, N. Y.
Bearings Co. of America, Lan-

eanter Pas 801.25
Delco Remy Corp., Anderson, Ind.
Motor Wheel Corn.. Lansing —- 39
Adams Axle Co.. Syracuse, N.Y. eres
Warner Corporation, Muncie, Ind. 22,974.2
Amer. Enamel Magnet Wire Co.,

—~—-——ae

Port Huron 2 753.15
A. CG. Spark Plug Co., Flint ----- Sa
O. D. Anderson. Detroit ~--------- oe
Auto. Fan & Bear. Co., Jackson a
Bore & Beck. Chicago _.-------- 2,860.

Corcoran Brown Lamp Co., Cin-

cinnati, Ohio 11,503.30

cere ee eee ene ea

 

ee

we

Se? Ser 8 wt

CIN Doorn — ee

me OO am

oc onsen t OMCNM RU

 

February 17, 1932

Bingham Stamping Co., Toledo__ 1,387.35
Burgess Battery Co., Madison -. 589.05
Eaton Spring Corp., Detroit ees 1198S
Electric Auto Lite Co., Toledo__ 13,218.31

General Spring & Bumper Co.,
Detroit) 20 eee 2,735.30
L. H. Gilmer Co., Philadelphia, Pa. 150.02
Houde Eng. Corp.. Buffalo, N. Y. 20,820.50
Moto Meter Gauge & Equip. Corp.,
‘Poledo, Ohio 2 7,222.88
Midland Steel Prod. Corp., Det. 3,271.13
Metal Auto Parts Co., Inc., In-
dianapols, Ind. 8 eae 4,784.69
Prest-O-Lite Corp., Indianapolis 6,215.02
Sheller Wood Rim Mfg. Corp.,
Portland, Ind, 2 eo 115.00
Stewart Warner Corp., > diana 2,238.23
Tillotson Mfg. Co., Toledo —o-= 0,540.10
Allied Products Corp., Detroit __ 1,023.75
Akron Selle Co., Akron, Ohio ___. 103.95
Allied Products Corp., Detroit __ 970.00
Aluminum Goods Mfg. Co., Mani-

LOWOG, Wis) 228 350.09
Amer. Forging & Socket Co.,
Pontiae 22002) ee 283.18

American Record Corp., Scranton 82.28
Applied Arts Corp., Grand Rapids 48.02
Arvey Corp., Detroit ee 878.00
Amer, Stamping Co., Battle Creek 536.52
Auto Specialties Co., St. Joseph__ 286.83
R. & D. Motor Parts, Detroit ____ 52.72
Barley Industries, Detroit Se 107.79
Bellevue Mig. Co., Bellevue, Ohio 642.25
Benton Harbor Mall Industries,

Benton Harbor 20 ea 133.69
Brewer Titchener Co., Cortland,

Noy) ee 57.81
Brochu & Haas, Grand Rapids __ 13.50

Bundy Tubing Co. — ek 278.09

Chicago Screw Co., Chicago ______ 45.54
Cleveland Wire Cloth Miz. Co.,
Cleveland) 2:02 3. eos 5.82
Clum Mfg. Co., Milwaukee ______ 486.91
Henry Cole Co.,: Boston 23). 69.30

Columbus Auto Parts Co., Colum. 476.78
Columbs Bolt Works, Columbus 1,508.31
Culver Stearns Mfg. Co., Detroit 131.40
Detroit Gasket & Mfg. Co., Detroit 28.31
Detroit Leather Works, Detroit__ 3.48
Dolve Valve Co., Chicago ________ 786.30
H. A. Douglas Co., Bronson 3.75
Dryden Rubber Co., Chicago ______ ct
Eaton Axle & Spring Corp., Clevel. 25.12
Eaton Axle & Spring Corp., Det. 76.44
Felters Co., Inc., Jackson 222. 22.26
Hox ©o., Cincimnath 2 cs 271.62
Boe, Goodrich Rub. Co., 9kron, O. 2,397.90
G. R. Metalcraft Corp., Granda R. 510.06
Ideal Equipment Co. Indianapolis 468.11
Indus. Rub. Goods Co., St. Joseph 97.11
Montague Mfg. Co., Olivet. -______ 39.19
Lansing Drop Forge Co., Lansing 996.50
Lauck Mfg. Co., Indianapolis, Ind. 50.44
John Lees Co., Indianapolis, Ind. 898.04
Logan Gear Co., Toledo, Ohio ,___ 196.53
Owensboro Forging Co., Owens-

boro, Ky. 2 ee 190.34
Mich. Steel Products Co., Detroit 1,068.84
Motor Products Corp., Detroit __ 1,263.06
Paine & Williams Co., Cleveland 680.89
Powell Pressed Steel Co., Hubbard,

Obig) ee eee ee 3,389.67
Scoville Mfg. Co., Waterbury,
Conn, Soo ee ee 3,662.04
Shakespeare Prod. Corp., Kalama. 291.18
steel @& Tubes ing: | 125.07

— Machine Tool Co., Kokomo,

 

13.23
Toledo Lithographing & Etching,
Toledo, Olio 2.2003 136.89
Superior Screw & Bolt Mfg. Co.,
Cleveland; Ohio 2000 464.16
Textile By-Products Corp., Hudson,
No Ni oe 22.33

Trico Products Corp., Buffalo, N.Y. 982.80
Truscon Steel Co., Cleveland -- 28,455.68
U. S. Pressed Steel Co., Kalama. 1,643.44
Victor Mfg. & Gasket Co., Chicago 32:88
Western Rubber Co., Goshen, Ind. 58.82
Wheeler Metal Products Corp.,

H. Cleaveland,. Ohio ..-0 0 132.25
Federal Screw Works, Detroit ____ 48.00
Willys Morrow Corp., Elmira, N.Y. 2,033.62
Yale & Towne Mfg. Co., Stamford,

Conn. 2) ee 1,178.51
Zenite Metal Co., Indianapolis, Ind. 337.61
Weatherhead Co., Cleveland, Ohio 544.40
G. R. Metalcraft, Grand Rapids __ 42.10
Keeler Brass Co., Grand Rapids__ 411.00
G. W. Morris Co., Racine, Wis. _
Multi Selecto Co., Grand Rapids_. 79.20
American Auto Felt, Detroit ~____ 857.39
Landers Corp., Toledo, Ohio _____ 324.00
Vogt Mfg. Corp., Rochester, N.Y. 365.76
L. A. Young Industries, Detroit __ 139.20
Arvey Corp, Detroit: 22 27.64
M. H. Rogers, New York ________ 1,232.91
Phila. Pile Fabric Mills, Phila. 1,191.47
Carey-McF'all Co., Philadelphia __ 232.28
Corduroy Rubber Co., Grand Rap. 9.33
Landers Corporation., Toledo ____ 164.97
L. A. Young Industries, Detroit__ 299.72
G. R. Seott, Grand Rapids See 240.00
Norman DeVaux, Grand Rapids __ 300.00

BE. J. Hall, Grand Rapids —_____-___ 300.00
G. R. Morris, Grand Rapids ______ 112.00
Owen Wright, Grand Rapids __-___ 112.00
OQ. L.” Anderson: 2202 646.59

Continental Motors( Dur.), Det. 98,262.50
Continental Motors (DeVaux) —__ 19,783.70
HKedders Mie. Co. —9 3. 8,617.50
General Spring & Bumper, Detroit ess 04
Montague: Mie. Co. 2252 3.39
Moto-Meter Guage & Equipment Bo. 10

Scoville Mie. Co. 2050 ee 380.53
Steel & Tubes, fnc., 22-52-00 75.85
U.S. Pressed Steel, 2222202. 181.17

Merchants Nat. Bank, Sacramento 500.00
San Joaquin Visalia, Securities Cal.
Cony ee 451.00
Com. Credit Co., San Francisco 1°‘
Com. Credit Co.. San Francisco 7,824.45
Feb. 9. On this day schedules and ref-
erence in a composition were filed in the

MICHIGAN TRADESMAN

matter of Aage K. Frandsen, alleged
Bankrupt No. 47846. He is owner of a
Benton Harbor Department Store and his
attorneys are Rosenburg & Painter, of
Jackson. Assets are scheduled at $14,-
594.20 and liabilities at $38,049.86. Cred-
itors are as follows:

Tawes. Piactings oo $617.82
Gilmore Bros., Kalamazoo  -_--_- 7,000.00
A. Krolik & Co., Detroit ~_-_____ 2,916.65

EK. Albrecht & Sons, St. Paul, Minn. 24.50
Augusta Knitting Corp., Utica,N.Y. 229.06
Arteraft Silk Hosiery Millis, Phila. 378.50
Algoma Mfg. Co., Inc., Algoma, Wis. 43.38
Arta Picture Co., Chicago ~____-__ 9.24
A. & H. Shillman Co., Baltimore 24.00
Arreo Playing Card Co., Chicago 12.21
Auerbach Bath Robe Co., N. Y. 81.00
Art Products Mfg. Co., Detroit __ 40.40
Belding Heminway Co., Chicago __ 11.44
Benstone Mfg. Co., Corona, N. Y. 32.00
Bermingham & Prosser Co., Kala. 4.28
Bernhard Ulmann Co., Inc., Chicago 52.23
U. H. Bingham Co., Cleveland __-__ 18.26
Bishop-Gerson & Co., Inc., Pittsburg 95.30
Bluffton Grocery Co., Bluffton, Ind. 86.40

Borin-Vivitone Corp., Chicago ---._ 6.41
Geo. H. Bowman, Cleveland ____-- 114.
T. Buettner & Co., Chicago ~-_-__ 498.51
Butler Bros., Chicago —..-...__- 1,147.28
Butterick Pu. Co., New York ___~ 251.59
Craig Glove Co., Gloversville, N.Y. 19.53
Corticelli Silk Co., New York ____ 150.97
Campus Sweater Co., Cleveland __ 55.67

Calumet Carton Co., Harvey, IIl.__
Criswell Candy Co., Chicago -_.. 7.20
Century Ribbon Mills, Inc., N. Y. 1.04
Corsetry, Inc., Chieagea: (2002 767.56
Cheramy, Inc., New York ___-____ 39.99
Central Paper Box Co., Peoria, Ill. 49.00
Continental Silver Co., Inc.,

Brooktyn, Ni Yo 22 74.24
College Inn Food Products Co., Chi. 12.89
Jacob Cassell, Indianapolis ___.____ 200.00

Daisy Whitehead Knit. Co., N. Y. 66.00
Mrs. Day’s Ideal Baby Shoe Co.,
Danvers; Mass, 05. 31.83
DeVries-Lambeck, Inc., New York 39.99
Dickenson & Co., Inc., New York 19.95

Dudley Paper Co., Lansing ~_______ 36.76
James H. Dunham & Co., N. Y. 8.36
Duplan Silk Corp., New York ____ 116.73

Durand-MeNeil-Horner Co., Chicago 71.18
Duro Test Corp., New York ______ 55.80
Elizabeth Arden, Inc., New York_. 11.16
Economist Retail Service, N. Y.-. 17.40

Edson, Moore & Co., Detroit _---__ 313.89
Emil Higer & Co., New York __-_ 14.80
English Amer. Tailoring Corp.,
Baltimore.” Mao 0 28.24
Ernest Simons Mfg. Co., Port
@hester. Nov. see 182.91
Elite Glove Co., Gloversville, N. Y. 21.87
Excella Corp., New York —.~.----__ 258.80

Embossing Co. ., Lawton 5.92
Eureka Vacuum Cleaner Co., Detroit 34.55
N. Erlander, Blumgart & Co., N. Y. 274.39

Forest Garment Co., Cleveland au. 20228
Flexlume Corp., Buffalo, N. Y. _-- 77.90
Fan-C-Pack Co., New York ___--- 4.96
Flour City Paper Box Co., Minne-

@polis, Minn. 200) 37.39

Frank O. Glenn Corp., New York 31.54
H. C. Fry Glass Co., Rochester, Pa. 71.11
Frankton Canning Co., Elwood, Ind. 7.00

L. N. Gross Co., Cleveland ~___--_- 54.00
Houbigant, Inc., New York —_---- 102.82
Hecht Fixture Co., Chicago ~_______ 86.25

Her Majesty Underwear Co., Phila. 16.10
H. J.*Heinz Co., Grand Rapids -- 41.10
A. S. Hermann, ‘Inc., New York ~__ 1438. _
Hills Bros. Co., New York -—~__-- 11

A. J. Hilbert & Co., De Pere, Wis. 82. "66
Indianapolis Cage Corp., Indianapolis 14.15
Independent Stove Co., Owosso -~ 243.50
Japanese Wood Novelty Co.,

Providence. Bo Fo oe 226.08
Joseph F. Platte & Co., Grand R. 2.87
Jas. H. Forbes Tea & Coffee Co.,

St. Rous; Meo 2 3.09
Jergens-Woodbury Sales Corp., Cin. 8.00
A. H. Jackson Mfg. Co., Fremont, O. 202.38
Julius Kayser & Co., New York__ 223.49

Klein & Co., Philadelphia, Pa. __-_._ 51.70
G. & S. Knitwear, Cleveland ___._ 8.77
Kaybrook Mfg. Co., New York -_ 77.00
Kirseh @o.. Stumis 222000 16..63
A. Kimball & Co., New York _____ 5.56
Kippy Kit Co., Circleville, Ohio __ 8.76

Kiddies Cunning Cloes Co., Chicago 225.78
Keystone Silver, Inc., New York__ 110.01
Krolick Commission Co., Detroit__ 50.40
A. Krolick & Co., Detroit ~-______ 540.02
Vogue Novelty Mfg. Co., Chicago 17.30
Van Camp Sea Food Co., In.,
Terminal Island, Cal. _.....__..__ 16.20
Western Silver Novelty Corp., N.Y. 45.70
West Bend Alum. Co., W. Bend, Wis. 50.96
J. Wiss & Sons Co., ‘Newark, N. J. 172.55
Winship Bolt & Co., Wakfield, Mass. 64.67

Wilson Gros:, Chicaso 20°. 36.71
Helen Zolin Studios, Milwaukee __ 48.80
Lample Sportswear Mfg. Co., Clevel. 10.32
Louray Co., Grand Rapids ________ 20.25

Landauer-Goldstone Co., Milwaukee 23.92
L. & M. Kaufmann Bros., Ine., N. Y. 4.51
Leacock & Co., New York ________ 10.22
Landauer-Goldstone Co., Milwaukee 8.67
Libby, McNeill & Libby, Chicago__ 25.28
Loose-Wiles Biscuit Co., South Bend 49.64
Frank Levinsohn & Bros., Inc., N.Y. 468.45

McConnell-Kerr Co., Detroit Sea 49.75
Minnesota Valley Canning Co.,
MO SUStE, WEI. 22 43.75

Marshall Field & Co., Chicago ___. 175.65
Munsingwear Corp., Minneapolis__ 199.65
Morris. Mann & Reilly, Chicago_. 11.46
Monarhe Marking Sys. Co., Dayton 23.42

 

P. R. Mitchell Co., Cincinnati __.__ 15.00
Marathon Rubber Products, Wausau,

Wis. 10.45
Majestic Mirror & Art Co., Inc.,

CRicar 6. 29.25

Massari-Anderson Co., Chicago -. 9.60

Michell Sales & Storage Co.,

Fort Wayne, Ind.
Maxine Neckwear Co., Chicago -. 16.66
Melcehr Landau Mdse. Mart, Chicago 6.52
Her Majesty Underwear Co., Phila. 6.58
National Garment Co., Massillon. O. 42.25

Novelty Veiling Co., New York -_ 93.46
Nanyang Lace Co., New York -- 30.40
Overland Candy Co., Chicago ---- 19.38
Phoenix Hosiery Co., Milwaukee__ 203.37
Packers Motor Transit, Chicago -_ -63
Pionere Mfg. Co., Cleveland --_--- 9.75
Piedmont Plush, Greenville, S. C.-. 69.94
Piatis, Coleaso 2.22200 15.41

Proctor & Gamble Dis. Co., Detroit 57.74
Paxton Canning Co., Paxton, I) T8
Palladium Pub. Co., Benton Harbor 694.80

Remington Rand, Inc., Chicago -_ 33.50
Reese & Reese, Omaha, Nebraska 112.50
Royal Tailors, Chicago —.....__._.__._ 23.10
Richard Hudnut, New York --_---- 12.00
M. M. Butchick, New York ------ 2.45
S. B. Blee. Co., South Bend ______ 163.91

Stanz Cheese Co., South Bend -_ 6.17
H. H. Schmidt Glove Co., New Y. 72.63
Standard Brands, Inec., Chicago ~-_ 212.38
Simon Bros., Inc., South Bend ~-~ 181.14
Shaw & Davis, New York --_---- 3.64
David E. Schwab & Co., New York 273.88
Schrieber-Wallach Co., Cleveland __ 21.35

Spiegel Bros., New York ~_-------- 56.88
Streetwear Knitting Co., Minneap. 70.57
A Stem & Co. Chicago ...__ 104.72

Speare Glove Co., Gloversville, N.Y. 7.64
Southern Pen Co., Petersburg, Va. 8.23

Sanitary Feather Co., Chicago -_ 4.98
Sommer-Pelzer Co., Cincinnati -_ 43.40
Stuber & Kuck Co., Peoria, Ill... 36.72
Ss. M. & H..Co., Inc., Chicago ___. 264.77
Steller Drug Co., New York ---~-- 21.70
Herald Press, St. Joseph -------- 676.95
Tallman Robbins Co., Chicago --__ 1.38
L. Tweed Importing Co., New Y. 193.98

Utilitzx Products Co., Chicago eee
W. C. VanSant & Co., Baltimore, Md. 7.01
Hastings City Bank, Hastings —__ 1,406.00
Hastings Nat. Bank. Hastings _- 1,500.00
American Nat’l Bank & Trust Co.,

Benton Harbor ......- 1,500.00
A. Mronk & Co., Detroit ..._._._.. 2,845.04
Queen Dress Co., Milwaukee ~_--~-- 160.50
Great Six Co., Winona, Minn. ____ 294.44
Schmidt Knitting, Cleveland ---_ 57.00
Happy Maid Frocks, Chicago ----- 117.00
Fremont Mfg. Co., Fremont, Ohio 18.39
Bogart & Co.. New Vore 22... 26.25
Metropolis Costume Co., Phila. -. 73.50
Fred Fergusen, Chicago La 84.00

Putts, Chicase ................—... rn 20
Jennie C. Frandsen, Benton Har. 4,200.00

Feb. 15. We have received the sched-
ules in the matter of Alton F. Petrie,
Bankrupt No. 4772. The bankrupt is ‘a
resident of Pierson. The schedules show
assets of $38,336.28, with liabilities listed
at $66,218.84. The list of creditors of
said bankrupt is as follows:

United States $ 84.00
Charles Sawtell, Pierson ~--------- 300.00
John Paepke. Pierson —..__________ 20.00
Charles Workman, Jr., Pierson -_ 12.80
Volverine Fruit & Produce Ex-
change, Grand Rapids ~--------- 1,800.00
August Seeger, Pierson ~--------- 1,000.00
S. B. Newcomb, Pierson ~-------_ 2,150.00
Biel M. Huyck, Pierson ........... 2,000.00
George W. Newcomb, Pierson --_- 1,750.00

William & Harold Solomon, Pier. 1,000.00
Exchange State Bank of Sand L. 350.00
¢: L. €Crimmins, Morley 11,400.00
O’Donnell State B’k, Howard City 4,750.00
Claude N. & Chester A. Jaqua__ 2,000.00
Exchange State Bank, Sand Lake 160.00

Bettin. Bros,, Reed City —.....---___ 450.00
Mrs. Albert O’Donnell, How. City 50.00
Neil J. Bartleson, Pierson —~_---- 2,000.00
Voigt Milling Co., Grand Rapids 900.00
Ernestine Grover, Pierson ~~ -_-~ 1,500.00

Watson-Higgins Milling Co., G.R. 60.00
Hammerslag & Tinkham, G. R. 1,000.00
Ernest Christiansen, Lake View_. 175.00

‘Betr Deruciter, Coral _.__.______.__ 225.00
Fred & Illa Luncht, Pierson ___~ 1,300.00
Frank Rushmore, Sand Lake ---~ 3,850.00
H. K. Jaqua, Grand Rapids ------ 1,000.00
Isbell-Brown Co., Lansing ------ 122.00
Van’s Chemical Co., Holland ~-__-_ 26.58
Irwing J. Epstein Co., Chicago _~ 100.00
Frank Rushmore, Sand Lake ---. 285.00
Irwing J. Epstein Co., Chicago -_ 158.00
Penn. R. R: Co., Pierson cc es 280.15
Ernest Flyn, Sand Lake --_----~-- 70.00
Harvard Grain Co., Harvard __---- 220.77
Bert Wilkins, Sand Lake ..-------- 16.90

Mich. Bell Tele. Co., Sand Lake__ 243.18
Harry D. Shaw, Cedar Springs ~~ 405.66

¢. O. Bureess, Stanton —___.______.. 203.14
Bettim Bros., Reed City ~----....- 103.47
G R. W holesale Grocery Co., G.R. 25.97
¢. A. Haner, Pierson =... -_ 35.14
Rockford Co-op. Association ~_---_ 180.00

C. Peterson, Sand Lake ~---~------ 25.00

 

 

3

Hammerslag & Tinkham, Grand R. 106.00
Glen Hamlyn, Coral ~------------- 67.80

Andrew Bros., Detroit ~~---------- 40.69
€&. Amidon Bean Co., Sparta —- 40.69
Cc. A. Baldwin Estate, Coral Selene 50.00

Blue Diamond Coal Co., Cincinnati 180.95
Bemus Bros. Bag Co., Indianapolis 99.92
Barclay, Ayres & Bertch Co., G.R. 2.80

Paul B. Bellew, Grand Rapids ---- 60.00
Consumers Power Co., Grand Rap. 17.10
Chase Bag Co., Milwaukee -_--~--- 368.78
Harold T. Christianson, Huntington 15.00
Detroit Packing Co., Detroit ---.-. 70.00
J. F. Easley Milling Co., Plainwell 43.79
Essex Coal Co., Columbus —........ 50.00
Farmers Elevator Co., Lakeview ~~ 100.00
Fredman Bag Co., Milwaukee ---. 28.50
A. TF. Farrell Co.. Saginaw —.... 75.00
Graham Paper Co., St. Louis --..- 37.50
H. S. Grimes Co., Portsmouth __-- 450.00

Arthur J. Johnson Co., Providence 130.66
W. C. Hopson Co., Grand Rapids 40.00
Intern. Harvester Co., Grand Rap. 7.50
Isbell-Seed Co., Jackson Glee ee 100.00
H. C. King & Sons, Battle Creek 2.60
Kelly Island Lime & Transport

Co. Clavenna $2.50
Mich. Farm Bureau Seed Service,

bane 2 ee 25.00
E. Mangelsdorf & Bros., St. Louis 127.99
Mich. Tag Co., Grand Rapids _-._. 14.70
E. W. Mills Paper Co., Grand Rap. 64.95
a. Mette, Morey ................- 284.76
Philadelphia & Reading Coal & Iron

Co... Philadephia . 231.60
Ryan Grain Co., Lansing —..__...... 128.07
Morley Produce House, Morley ~--- 146.87
Solway Sales Corp., Syracuse ---- 50.00
B. A. Stickle, Lansing Co 24.50
August Seeger, Pierson —._...._._....... 45.20
Southern Floor & Grain Co.,

PAI oi ee ee 130.00

Greenville Co-op. Ass’n, Greenville 136.50
BE. A. Feamer & Son, Cedar Springs 42.00
W. H. Tausend, Grand Rapids —_-. 225.00
Trindad Bean & Elevator Co., Det 115.84
Voigt Milling Co., Gran dRapids 95.61
O'Connell State Bank, How. City 409.00
Wolverine Fruit & Produce Ex-

change, Grand Rapids —.._._... 349.45
Vacuum Oil Co., Detroit -___.___ 20.00
John H. W: esting, Grand Rapids__ 20.05
Young Bros. & Daley Co., Lansing 14.80
Hardy Bros. Produce Co., Big Rap. 139.72

Ae Dodd. Gran te , 79.75
City Market House, Bloomington 4.85
Trufant Farm Bureau, Trufant____ 445.71
Wm. Liichow, Pierson ......_.... 100.00
R. T. French, Middleville —__.__.__.__ 259.00
Preferred Auto Ins. Co., Grand R. 25.60
Armour & Co:, Chicago —........ 11.52
Butier Broe.. CHIGKEO nue 18.38
Beekwiht Co., Dowagiac —.............. 5.38
Fred J. Brogger, Grand Rapids .. 29.48
Corbin Sons & Co., Chicago —...__ 6.75
Detroit Mich. Stove Co., Detroit _. 3.79

Cc. J. Farley & Co., Grand Rapids 49.55
Endicott Johnson Corp., Endicott 6.96
Flint & Walling Mfg. Co., Kendallv. 15.00
Geo. W. Bade & Co., Aurora --.. 19.60
G. R. Wholesale Grocery Co., G.R. 105.57
Hazeltine & Perkins Drug Co., G.R. 4.03
Hekman Biscuit Co., Grand Rapids 3.89
Long Bros., Grand Rapids —~--_---- 2.35
EK. J. Knapp Co., Belding ____._.. 12.00
Lovell Bros. Oil Co., Sand Lake 20.00
Lee & Cady, Grand Rapids —__._. 53.89
Dr. L. D. Gear Med. Co., St. Louis 2.60
Mich. Produce Co., Carson City. 19.65
Mishawaka Rubber & Mfg. Co.,

RTS RW 10.71
National Candy Co., Grand Rapids 16.75
Nobby: Corn Co. 2.0 16.00

Pittsburgh Plate Glass Co., G. R. 17.15
Round Oak Furnace Co., Dowagiac 13.73
Symons Bros. & Co., Saginaw -. 5.09
U. S. Rabber Ca., Detroit —....... 58.86
Vandenberg Cigar Co., Grand Rap. 12.05
H. B. Zeiderhook Coffee Co., GR. 17.50
Vv. C. Milling Co., Grand Rapids 3.80
Red Star Yeast Co., Grand Rapids 250.98
Foster Stevens & Co., Grand Rap. _ 7.80
Standard Oil Co., Grand Rapids_. 19.71
Hopkins Camera Shop, Trav. City 16.80

Charlotte Abrogart, Coral ~-----_- 71.65
Carl Abel. Sand Lake —_.............. 8.73
Philip Buhbr, Sand Lake —........... 16.72
Bert Benton, Pierson |... 29.07
Albert Buhr, Sand Lake —........... 27.53
John W. Butler, Sand Lake --___- 97.50
Mrs. Wesley Brown, Sand Lake. 83.95
Henry Baisch, Howard City ------ 66.68
Ed. Bergman, Sand Lake ......... 160.51
James Baxter, Sand Lake ------.~. 74.24
Fred Bellmay, Sand Lake -------- 18.66
John Bennett, Sand Lake -_------ 10.83
Cc. A. Banker, Pierson ................ 41.16
Luts Cook, Sand Bane ................ 50.00
James Downing, Sand Lake -_-_-_- 30.00
Mrs. J. E. Doge, Sand Lake -... 43.97
Bert Dekuteter, Coral ........__._..... 142.88

(Continued on page 23)

Corduroy Tires

Known from the Canadian Border to the Gulf—and from New
York Harbor to the Golden Gate—the Corduroy Tire has in ten
years gained a reputaticn for value, for superlative performance
and dependability that is second to none!

The Corduroy Dealer organization dots the nation’s map in
metropolis and hamlet.
allegiance to the Corduroy Tire because of long years of unfail-
ing tire satisfaction to the motorists of the country.

Go to your Corduroy Dealer today. Ask to see the tire. Biz—
Sturdy—Handsome in all its strength and toughness. the Cor-
duroy Tire will sell itself to you strictly on its merit.

CORDUROY TIRE CO.
Grand Rapids, Mich.

It is an organization that swears

 

4

MOVEMENTS OF MERCHANTS.

Climax—George Peet succeeds Huld-
rich Steinecker in the restaurant and
cigar business.

Kalamazoo—The Miller Coal & Seed
Co. has removed from 203 North Rose
street to 238 West Michigan avenue.

Grand Rapids—The Grand ‘Rapids
Textile Machinery Co. has decreased
its capital stock from $200,000 to $150.-
000.

Howell—H. W. Buckborough & Son
have engaged in the bakery business
under the style of the Tasty Pastry
Shoppe.

Highland Park—Warmington’s has
removed its confectionery and _ ice
cream parlor to 12937 "Woodward
avenue,

Kalamazoo—C, W. Adams, 127 West
Dutton street, has engaged in business
under the style of the Kalamazoo Color
Products.

Traverse City—The John C. Rogers
Co., fruit and vegetable canner, has
increased its capital stock from $150,-
000 to $200,000.

Mackinaw City—George Carlton has
closed the City Meat Market and will
not re-open it until a suitable location
has been secured.

Grand Rapids--Manley Hanson has
engaged in the grocery business at
1202 West Fulton street. Lee & Cady
furnished the stock.

Saginaw—The Melze Alderton Shoe
Co., 200 North Washington avenue,
has decreased its capital stock from
$288,200 to $250,000.

Kalamazoo—Fort A. Childs has en-
gaged in the baking business at 1327
Portage street under the style of
Child’s Pastry Shop.

Traverse City—The Hannah & Lay
Co., dealer in fuel, lumber and build-
ers’ supplies, has increased its capital
stock from $200,000 to $250,000.

Kalamazoo—A final dividend of 4.4
per cent. was announced at the final
meeting of creditors held recently in
the bankruptcy case of the Hale Hat
Stores, Inc.

Hermansville — Fire damaged the
store building and shoe stock of Bor-
tollo Viscolanni & Son, entaling a loss
of more than $4,000, partially covered
by insurance.

Lincoln Park—Carelton LeRoy has
purchased the Lincoln Park Fish Mar-
ket, 1520 Fort street and will continue
the business at the same location and
under the same style.

Mount Pleasant—The Isabella Su-
‘gar Co. has been incorporated to manu-
facture and deal in sugar and molasses
with a capital stock of $300,000, $231,-
000 being subscribed and paid in.

Wyandotte—The Mollino Hardware
Co., 1734 Biddle avenue, has merged its
business into a stock company under
the same style with a capital stock of
$15,000, all subscribed and paid in.

Detroit—Conheim’s, Inc., 404 Lig-
gett building, has merged its jewelry
business into a stock company under
the same style with a capital stock of
$15,000, all subscribed and paid in.

Port Huron—George S. Sharrard, 78,
who conducted a drug store on Huron
avenue for thirty-six years, but retired
in 1928, died at his home, 91234 Tenth
avenue, from the effect of a paralytic
stroke,

 

MICHIGAN TRADESMAN

Kalamazoo—The Acme White Lead
& Color Works, of Hamtramck, has
filed a certificate for business under
the style of the Actre Quality Paint
Store and will be located at 342 West
Michigan avenue.

Okemos—William Black has opened
a modern meat market, equipped with
electric refrigeration and all modern
machinery nceessary to the business.
It will be conducted under the style of
Black’s Meat Market.

Detroit—The Welding Machines
Manufacturing Co. 17325 Lamont
avenue, has merged its business into a
stock company under the same style
with a capital stock of $10,000, all
subscribed and paid in.

Detroit—The Theodore E. Anderson
Co., 4000 14th street, has merged its
undertaking business into a stock com-
pany under the same style with a cap-
ital stock of $15,000, all of which has
been subscribed and paid in.

Detroit—The Belle Isle Creamery
Co., Inc., 3600 East Forest avenue,
has merged: its business into a stock
company under the same style with a
capital stock of 100 shares at $10 a
share, $1,000 being subscribed and
paid in.

Plymouth — Blunk Brothers, Inc.,
336 South Main street, dealer in dry
goods, furniture and radios, has merged
the business into a stock company un-
der the same style with a capital stock
of $50,000, $20,000 of which has been
subscribed and paid in.

Flint—Wm. R. Momary has merged
his grocery, meats and household sup-
plies business into a stock company
under the style of Momary’s, Inc., 2814
Franklin avenue, with a capital stock of
$30,000, of which $11,880 has been
subscribed and paid in.

Traverse City—Joy & Netzorg, Inc.,
124 East Front street, retail dealer in
shoes, hats and furnishings for men
and women has merged the business
into a stock company under the same
style with a capital stock of $10,000,
all subscribed and paid in.

Detroit—Farm Crest Dairies, Inc.,
501 Barlum Tower, has been incorpo-
rated to conduct a wholesale and re-
tail dairy and farm products business
with a capital stock of $50,000 prefer-
red and 2,500 shares at $1 a share,
$26,460 being subscribed and $1,000
paid in.

Detroit—The Rightway Equipment
Corporation, 748 Buhl building, has
been incorporated to specialize in heat-
ing apparatus with a capital stock of
49,500 shares of preferred no par value
at $1 a share and 500 shares of com-
mon no par value at $1 a share, $1,000
being subscribed and paid in.

TIronwood—William Nast, 78, a mem-
ber of the wholesale fruit company of
Cohodas-Paoli & Nast, died suddenly
last Friday evening at his home. He
had spent the day in his office and was
in the best of health after walking home
from his place of business. He was a
native of Berlin, Germany, and a resi-
dent of Ironwood since 188%. Five
years ago he became connected with
the Cohodas-Paoli-Nast concern.

Hancock — Sale of the bankrupt
stocks of the Riteway Stores in Hough-
ton, Hancock, South Range, Laurium,
Calumet and Ontonagon, is now in

progress. The sale is put on by Brun-
no Ricchi, of Hancock, who has pur-
chased the assets of the company.
Bargain prices, 30 to 50 per cent. be-
low regular quotations are advertised.
In addition to the stock Mr. Ricchi
will sell fixtures, counters, scales, cash
registers and office equipment in the
various stores.

Holly — Following several months
illness with heart disease, Charles E.
Lockwood, 81 years old, for many
years engaged in mercantile pursuits
here, died at his home. He had been
ill since Christmas. Born in New
York, he came to this vicinity with his
parents, Mr. and Mrs, Alonzo Lock-
wood, pioneers of the Hickory Ridge
section. He spent his early life in that
vicinity and taught school in various
rural sections. Early in life he asso-
ciated himself with Charles Burger in
the grocery business. Later he en-
gaged in various other merchandising
lines.

Detroit—Retail dealers in Michigan
and Northern Ohio have been informed
of the establishment of a W. & J.
Sloane warehouse stock of rugs and
‘carpets at this market. The warehouse
stock comprises all patterns and qual-
ities in the lines of Alexander Smith &
Sons, Inc., and the Barrymore Seam-
less Wiltons, Inc. The complete lines,
including the full range of new spring
patterns, are on display at 624 Book
building. Deliveries are now being
made from Detroit. The Sloane an-
nouncement states that the Detroit
stock has been established to aid retail
dealers in securing a better turnover.
The warehouse wilh be maintained at
full service levels through accurate
stock control. The Detroit warehouse
stock is under the full supervision of
George Briggs.

Detroit—An involuntary petition in
bankruptcy was filed in U. S. District
Court here against Heyns Bazaar Co.,
operating Heyns, by S. Brooks and
McLeod, Fixel, Abbot & Fixel, attor-
neys, representing Thomas Harrington,
$27; Sol Berkhower, doing business as
Berkhowers Fur Shop, $55; Carl Hur-
witz, $3,915. A receiver’s sale of the
entire stock of the Heyns store had
been ordered by the court in an equity
receivership action brought against the
debtor firm recently. The store was
-closed while preparations were being
made for the sale. The Equitable
Trust Co., of Detroit, is receiver. Lia-
bilities of the debtor firm are said to
consist of unsecured claims approxi-
mating $50,000 and $475,000 in bonds
secured by leasehold on Woodward
avenue property. Appraisal of assets
has not been concluded and no present
estimates are available.

—2e?-o___—__
Ten New Readers of the Tradesman.
The following new subscribers have
been received during the past week:
Einar Eriksen, Frankfort.
Canners Surplus, Grand Rapids.
‘Chase S. Osborn, Sault Ste. Marie.
Robert Verbeck, Columbus, Ohio.
J. E. Babbitt, Freeport.
Fay 'M. Lewis, Gaylord.
Russell A. Swaney, Grand Rapids.
C. A. ‘Burger, Irving.
Jacobson ‘Commission Co.,
Rapids,
Robert E. Beale, Sault St. Marie.

Grand

February 17, 1932

New England Grocers Alliance.

New England grocers, under the
guidance of the New England Grocer,
has organized the New England Gro-
cers Alliance. It 4s announced that the
organization will have no dues and no
assessments “unless and until approved
by the members.” The membership
is limited to independent food dealers.
The new organization has announced
the following objects of the organiza-
tion: :

1. To awaken New England mer-
chants to the necessity of complete
and friendly organization,

2. To eliminate unfair and unjust
trade practices and abuses.

3. To have proper and effective
representation before legislative and
tax-levying bodies when matters affect-
ing the food industry are considered.

4. To create an advisory council to
aid and direct members in important
situations.

5. To exchange ideas, plans, and
methods for the general improvement
of the business and for the individual
and collective progress of those en-
gaged in it,

6. To promote good fellowship and
understanding between all branches of
independent food distribution and to
create any needed departments and
services as approved by members.

7. To co-operate with local, sec-
tional and co-operative associations
operating for the benefit of the trade.

8. To make available to the indus-
try in New England the full power of
complete independent retail and whole-
sale organization and to perfect the
organization in accordance with the
expressed needs and wishes of its
members.

The Tradesman extends its heartiest
good wishes to the new aspirant for
mercantile favor, hoping that the
officers may seek to function in such
a manner that they will not antagon-
ize a large portion of the membership
by reversing the stand taken by the
members at any regular convention
of the organization, which must, of
necessity, disrupt the association.

—_—__+++—__—_-
Hills Brothers Effect Stop Price on
Coffee.

Hills Brothers, San Francisco, Red
Can coffee, has become the first Cali-
fornia food manufacturer to name a
stop price on its product. The policy
covers the entire Hills Brothers ter-
ritory as far East as Chicago. At pres-
ent the list price is 36 cents for the
1’s, 35 cents per pound for the 2’s.

It is reported that the only measure
Hills Brothers will take against deal-
ers who continue to market its prod-
ucts at less than this price will be to
cease selling to them.

The California Retail Grocers’ and
Merchants’ Association, including in
its membership the majority of the in-
dependent grocres of the state, has
assured Hills Brothers of co-operation,
The movement is gathering momen-
tum in California. The latest advice is
that Standard Brands of California will
maintain a stop price on its ‘Chase &
Sanborn coffee,

The California Legislature passed
last summer a resale price maintenance
law.

—_2»2>_
Glory is of little consequence to the
man ‘with a starving family.

  
 

i

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 

See a

Sa Fee ret ee

February 17, 1932

 

 

MICHIGAN TRADESMAN 5

Essential Features of the Grocery firm owing to difficulty with the catch Review of the Produce Market. 300 Sunkist eee ee 5.50
Staples, in California. Maine sardines are quiet Apples—Current prices are as. fol- on Red Ball 4.50

Sugar— Local jobbers hold cane at the advance of 15 cents per case. lows: o00 Red Ball 4.50

granulated at 4.70c and beet granulated
at 4.50c.

Tea—The demand for China green
teas on account of the war over there
continues much improved. Every-
body seems to be expecting a shortage
of these teas as a result of the war.
Prices are steady. Other teas have
shown no particular change during the
week and no feature.

Coffee—During the week Brazil has
made extensive efforts to support the
market for Rio and Santos coffee,
green and in a large way, and this has
had some result. Possibly spot Rio
and Santos are a shade higher, al-
though the change is not important.
Milds show a decline of about 3%4c for
the week, speaking of the green large
way prices. Jobbing market on roasted
coffee is not materially changed as yet,
First hands business is quiet.

Canned Fruits—Reports from the
Northwest indicate a firmer trend in
solid pack apples and it is doubtful if
they can be bought at this writing un-
der $3.25 ‘Coast. Some buying of new
pack grapefruit has been done here on
the $1 Tampa basis. Stocks of old
grapefruit appear to tbe well cleaned
up. As to California fruits, they are
fairly steady. The peach stabilization
plan has not gone completely into ef-
fect, because there are still plenty of
California peaches from second hands
which can be bought below the mar-
ket. Further advances in Hawaiian
pineapple are looked for around March
1.

Canned Vegetables—A steady im-
provement in sentiment is now to be
observed throughout the whole coun-
try, in practically every item of can-
ned foods. Each of the weaker items
has within the two past weeks devel-
oped price strength, and those that
have previously been in good position
have become still stronger. There has
been good buying of canned tomatoes
to support the recent advances—an in-
crease in the volume at each market
step-up, and we have similar reports
from each of the other important to-
mato canning centers. So there are
definite indications to-day that canned
tomatoes will go gradually and steadily
to stiffer price levels from the same
cause that brought about the very high
figures that we obtained for the 1928
pack Beyond question, canned toma-
toes, because of the limited supply,
will take care of themselves without
assistance from the Reconstruction Fi-
nance Corporation, which will un-
doubtedly help matters with certain
items, at least indirectly. The better
feeling that has developed toward
Maine and New York State canned
corn should spread to the packs of
other sections, and it is reasonable to
assume that it will, in view of the
much under-cost quotations of the
present.

Canned Fish—The demand for sal-
mon is not yet what the trade had
hoped it would be by now. However,
the situation is healthy and firm, al-
though Alaska pink salmon is rela-
tively lower in the East than on the
Coast. Other canned fish are about
unchanged. Tuna ‘fish are fairly steady,
but the trade think they should be

Dried Fruits—There is little to say
in California dried fruits, except that
prunes are easier and the undertone of
about all other items has failed to show
any firmer tendency. The only ex-
ception to this, of course, is our old
standby, Thompson raisins. ‘These at
least are firm and the pool may make
its next offering to commercial pack-
ers Monday at an advanced basis. Mus-
cats appear to have eased off a little.
Increased buying has been noted here
and on the Coast in sulphur bleached
raisins at a moderately higher price.
Packers have been trying to push the
price of sulphur bleached up for a long
time, but there has been so much re-
sistance against an advance that the
movement has not been very success-
ful, They are, however, in such light
supply that an advance in price would
seem justified.

Beans and Peas—Demand for all
varieties of dried beans is very small
and unsatisfactory. The market on
practically everything is weak and de-
clining. This includes all staple varie-
ties. Dried peas are in the same de-
pressed condition,

Nuts—The nut market here is mov-
ing in a routine way, with domestic
shelled almonds firmer and foreign
almonds light in supply and future
shipments uncertain. Buying is re-
ported by the ‘California Almond
Growers’ Exchange as quite satisfac-
tory and stocks are the lightest in five
years. Shelled walnuts are in moder-
ate supply and unchanged in price.
There is apparently little pressure to
sell from abroad. Levant filberts are
not receiving any particular buying
support here. The unshelled nut mar-
ket is showing activity in spots. French
walnuts having a fairly satisfactory
demand for this season of the year.

Pickles—Recently a good demand
has developed for pickles. The better
qualities were being sought. Western
sellers expected an improvement in the
near future. Prices unchanged.

Rice—The market is still more or
less sloppy here and somewhat softer
in the South. There is a certain
amount of buying for nearby require-
ments here, but no real snap to the
trading. Domestic business on the
whole is about fair and export orders
are just about ordinary. Prices here
are unchanged.

Salt Fish—Demand for mackerel
and other salt fish during the week has
shown an improvement, due to the
fact that Lent is now open. One rea-
son for this is that stocks have been
allowed to get very low. American
shore mackerel is scarce, and in fact
so are Norwegian and Irish mackerel.
Therefore advances are reasonably
sure if the demand is active.

Cheese—Demand for cheese has
been only so so during the week, and
the market has been rather easy.

Syrup and Molasses—No change has
occurred in sugar syrup during the
week. The only demand is for replace-
ment. Prices are firm. ‘Compound
syrup is steady and unchanged. Mo-
lasses fairly active without change.

—__2s<-o

A man’s value lies in his ability to

think individually and act collectively.

Baldwins, 2% in., A grade ______ $1.00
Bananas, 214 in., A grade ______ 90
Delicious, 2% in., A grade ______ 1,75
Delicious, 2% in. ‘C grade ----__ 90

Greenings, R. I., 2%4 in., A grade 1.00
Greenings, Bakers, 3 in., A grade 1.25
Grimes Golden, 2% in., A grade__ .85
Hubbardstons, 2% in. A grade __ .90

Jonathans, 24% in., A grade ______ 1.40
Kings, 214 in, A eradé 2 1.25
Kings, 3 in., Bakers, A grade __ 1.75
spies; Sin (Baking, 2 2 1.65
saies, 234 in, A grade _.._..... 75
Spies 24 in. € srade .90
Talman Sweets, 2% in., A grade. .90
Wagners, 21% in., A grade ______ 1.00
Cooking ‘Apples .0 0 50

Washington box apples are sold on the
following basis:

Extra taney Belicious 0 $2.75
Bancy Delicious 2.50
Bxtea fancy (Romes =... 235
amey omes 6.00 2:15

Bananas—5@5%c per Ib.

Cabbage—$2 per 100 Ibs. for home
grown; $3 per crate for new from
‘Pexas.

Butter—The butter market has been
better since the last report and prices
are up a small fraction. Jobbers hold
1 Ib. plain wrapped prints at 23c and
65 Ib. tubs at 22c for extras.

‘Carrots—80c per ‘bu,

Cauliflower—$2.50 for box contain-
ing 6@9.

'‘Celery—30@50c according to size;
box of 15 bunches, $1.25.

Celery '‘Cabbage—80c per doz.

Chestnuts—18c per Ib. for
York stock.

Cocoanuts—90c per doz. or $3.50 per
bag.

Cranberries—Late ‘Howes, $2.75 per
box.

(Cucumbers—Illinois hot house, $2.25
per doz, for extra fancy.

Dried Beans—Michigan jobbers pay
as follows for hand picked at shipping
station:

C. HH. Pea from elevator ___..___ $1.90
Pea trom farmer 9 1.60
Light Red Kidney from farmer__ 1.65
Dark 'Red Kidney from farmer__ 2.50

Eggs—The demand for fine fresh
eggs continues very fair, although
there were some small fractional de-
clines during the week. We are ap-
proaching the season of heaviest pro-
duction, which comes to its peak in

New

April. Jobbers are paying 14c for
strictly fresh hen’s eggs. They are
selling their supplies:
Fresh hennery white eggs ______ 18c
Presh eqes 20 7
AX candied storage 14c
X candied storazse 12c
M cheoks stotage 02, 2 llc
Grape Fruit— Florida commands

$2.50@3 per box; bulk $2.50@2.75 per
100.

Grapes—Calif. Emperors, in
with sawdust, $6.25.

Green Onions—Shallots, 60c per
doz.

Lettuce—In good demand on the
following basis:
Imperial Valley, 6s, per crate __$3.50
Imperial Valley, 5s, per crate __ 4.00
Efome. grown, leaf, 10 Ibs. _._... 1.20

Lemons—Present quotations are as
follows:

JOU Sunkist 2 $5.50

kegs

Mushrooms—35c per one lb. Brusse
carton,

Oranges—Fancy Sunkist California
Navels are now sold as follows:

1 $4.00
We eee 4.25
TAG oe a 4.75
200 4.75
AIO 2 4.75
7s |e cage OS ET See eis 4.75
BON ee 4.75
Cee 4.75

Floridas—$4 per box; bulk, $4.50@
4.75 per 100.

Onions—Michigan, $4.50 per 100 Ibs.
for yellow; Genuine Spanish, $3.50 per
crate,

Parsley—40c per doz. bunches.

Potatoes—On the local market
transactions hover around 40c per bu.
In Northern ‘Michigan carlot buying
points the price ranges from 20@25c
per bu.; Idaho, $2.25 per 100 lb. sack.

Poultry—-Wilson & ‘Company pay as
follows:

Heavy Sotmes 15c
Heavy fowls 14c
Light fowls 0030 13c
Ducks: 14c
Geds@ llc
Noa] Purkey 2 20c

Spinach—90c per bu. for Texas.

Sweet Potatoes—Kiln dried Indiana
Jerseys, $1.50; Tenn., $1.35.

Tangerines—$2.50 per ibu.

Tomatoes—Hot house, $1.85 per 7 lb.
basket; Southern and California, $1 per
7 |b. basket.

Veal Calves— Wilson & Company
pay as follows:

Paney 2 8@l1I1c
Gogg ee 8c
Medium Ze
POOf 5c
—_>-->___

Annual Meeting of Lee & Cady.

The annual meeting of Lee & Cady
was held in Detroit Feb. 16. The fol-
lowing directors were re-elected: Her-
bert I. Lord, Geo. E. Kelly, Sherwin

A. Hill, Geo. R. Treble, Hoyt N.
Smart, Wm, L. Berner, W. E. Fitz-
gerald.

The following officers were re-

elected:

Chairman of the Board—Herbert I.
Lord.

President—Geo, E, Kelly.

Secretary and Treasurer—Geo. R.
Treble.

Assistant Treasurer—R, F. Galwey.

‘Controller—G, J. Althoff.

_————— > —S —-

Started One Year Ahead of the
Tradesman.

Morrice, Feb. 16—Enclosed please

find check for $3 to pay my subscrip-
tion for the ‘Michigan Tradesman for
another year. J] have enjoyed reading
it very much the past year. I do not
know how much longer I will have the
pleasure of reading the Tradesman, as
I have been selling goods in this town
for fifty years, so I must be getting

old. W. E. Davis.
—_—-o-e-— >
Cannot Do Business Without the

Tradesman.

DeWitt, Feb. 15—Attached find
check to renew my _ suwhbscription to
your valuable paper. The fire of last
year and the present depression hit us
pretty hard, but not hard enough so
that we think we can do _ business

without the Tradesman.
C, Harry Moon.

 

 

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MICHIGAN TRADESMAN

  

February 17, 1932

 

MUTUAL FIRE INSURANCE

Fixing Charges For Outside Calls.

Upon what basis should a ffire de-
partment fix its charges for respond-
ing to outside calls for its services?

Probably the most logical answer at
this time is that the city should charge
all that may be obtained from the out-
side contracting parties within the
limits of fair and equitable rates. This
statement is made ‘because public
opinion, both in the large cities and in
the small towns or townships outside,
has not been educated to understand
how very expensive it is to maintain
and operate a fire department and
therefore in rare cases only will it
support what would be a fair and
equitable charge for fire department
service,

As indicated in the survey of this
subject, Minneapolis has given the
most complete information to justify
its charges for outside service. The
Minneapolis plan seeks to impose up-
on outsiders a cost per unit of equip-
ment and labor per hour which is
equal to what the city of Minneapolis
pays for the same service measured in
the same way.

The Minneapolis plan appears to be
more equitable than it is in actual
practice. We believe that Minneapolis
is not making a sufficient charge for
its outside calls. ‘For the party out-
side Minneapolis, there is no real
charge for the fire protection readiness
to serve furnished by ‘Minneapolis. Tf
a suburb is fortunate enough to have
no runs, it makes no payments to
Minneapolis. Yet no one would sug-
gest that because no runs had been
made into the suburb, Minneapolis had
incurred no cost in providing fire pro-
tection. It may be true that Minne-
apolis has incurred no extra charges
over and above what her own citizens
are paying,

But it seems scarcely equitable that
a suburban citizen should pay nothing
of. the Minneapolis Fire Department
fixed charges unless a fire happens to
occur in his particular community, Be-
yond a question, Minneapolis justifies
all that is charged for outside calls.
One test of the fairness of the charge
might be made by asking the question,
“Could Minneapolis afford to extend
fire protection to an indefinite number
of additional towns or individuals on
the same arrangement?” The answer
to this question is obvious. Minneapolis
could not afford to do so. Therefore it
appears that the charge is ‘too low and
that some factors have not been con-
sidered.

We believe that Columbus has made
the nearest approach to solving the
problem in a fair and equitable way, by
calling for the payment of a specific
charge, determined by assessing
against the property in the outside
cities or towns the fire department tax
rate necessary to maintain the fire de-
partment in the larger city. And in
this fire department rate should be in-
cluded all the factors listed in the
Minneapolis cost set up plus the cost
of the pension system. Note that in
Columbus, the latter city did not ac-
tually collect so high a rate but it does
obtain $17,500 a year from a city of
about 7,500. people. ‘Considering the
quality of the fire protection service it

 

receives, the outside city has made a
good bargain. ;

While the Columbus plan seems to
be the nearest tto a fair and equitable
method for deciding on the charges for
outside fire department service, the
realistic approach to the problem com-
pels recognition of the fact that most
outside communities will not accept
contracts of that kind and therefore
some different plan must be found. It
is surprising to find that citizens of
many of the larger cities refuse to sup-
port their city officials when the lattre
try to sell services paid for by the
citizens at anything like true value.
They will howl about taxes and howl
equally as loud if the city officials try
to make those outside the city pay
what they do for the same service.

‘Where definite charges are to be
made per run, the Milwaukee plan of
requiring a deposit which must be re-
plenished after each run is the most
satisfactory in operation. Where this
plan is not in use, there are endless
collection delays as well as constant
bickering ‘between the contracting
political subdivisions after a fire. The
charges being made by most cities are
so reasonable that the outside caller
is getting a great bargain even though
he pays what seems to him a doubtful
charge now and then,

Some contracts designate one man
only as authorized to permit the ap-
paratus ‘to leave the larger city or for
the smaller city to be summoned. In
both cases, it is desirable that the dis-
cretion should be lodged with several
persons since it may occur often that
the one person designated may be out
of the city or town. The mayor, the
safety director and the fire chief might
be designated as those who can send
the apparatus of the larger city out of
the city limits while as many as five
persons might well be designated in
the smaller town as authorized to call
for outside aid for which the town will
pay.

The survey discloses that without
agreements made beforehand, the re-
turn to a ‘fire department by voluntary
contributions following response ‘to
outside calls will be very meager. A
few people will pay liberally while
many will make no offer of payment
and even refuse to pay bills sent out.
A city should give entirely free service
or should fix its charges before a run
is actually made and execute contracts
which will guarantee obtaining those
charges.

One city official reported that his
city called upon the owner to guaran-
tee payment of the call when he re-
ported his building on fire over the
telephone. We know this city does
not take advantage of the situation and
makes a reasonable charge but it has
the privilege of bargaining under the
same happy circumstances which is
said to have made Flaccus Curtius of
Rome a wealthy man. Flaccus Cur-
tius had the fire fighting monopoly in
Rome. When his chariot rumbled to

a fire, the bargaining began. Natural- .

ly the longer the owner bargained on
the price, the harder the fire was going
to be to extinguish and the higher be-
came the price of Mr. Curtius, He had
what would be known in a modern city
as a racket and a very profitable one,

(Continued on page 22)

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

The Net Cost is 30% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

Finnish Mutual Fire Insurance Company
Of Calumet, Michigan
Has paid dividends of 40 to 68 per cent for the past

40 years and have accumulated more assets and sur-
plus per $1000.00 of risk than leading stock com-

panies.

We insure at Standard Rates and issue a Michigan

Standard Policy.

We write Mercantile, Garage, Church, School and

Dwelling risk.

Write for further information.

JACOB UITTI, Manager
444 Pine Street
Calumet, Mich.

 

 

A Specialized Service

Federal representatives are insurance
consultants. They are thoroughly
trained in the fundamentals of insur-
ance and have practical experience
upon which they can soundly base
their advice. These full-time salaried
men are at the service of the insuring
public without obligation. Working
out of nine strategically located de-
partment offices they can reach you
in a very few hours. Call in a

Federal man to aid you with your insurance problems. He will also
explain the advantages of the Mutual method of insuring and how it
can save you many dollars annually without scrificing any degree of

safety or protection.

FEDERAL HARDWARE & IMPLEMENT MUTUALS

Retail Hardware Mutual Fire Ins. Co. Hardware Dealers Mutual Fire Ins. Co.
Stevens Point, Wisconsin .
Minnesota Implement Mutual Fire Ins. Co.

Owatonna, Minnesota

Minneapolis, Minnesota

 

 

 

 

Mutual benefit, protection and responsibility has been
the object of all organized human efforts throughout

the ages.

It's the underlying principle of Mutual Insurance.

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY affiliated with the Mich-
igan Retail Dry Goods Association offers all the benefits

of a successful organization.

319-320 Houseman Building

GRAND RAPIDS,

MICHIGAN

 

 

 

 

 

 

 

February 17, 1932

DETROIT DOINGS.

 

Late Business News From Michigan’s
Metropolis.

Official figures showing attendance
at the third semi-annual exposition
and market, sponsored by the Women’s
Apparel Club of Michigan, came as a
pleasant surprise to the exhibitors,
numbering over 100 men and approxi-
mately 200 lines of women’s and chil-
dren’s, wear and allied goods. Secretary
Manley Sprague is quoted as saying
that the attendance and sales figures
for three days will exceed those of all
previous expositions held by the or-
ganization. The opportunity to shop
the country’s leading lines at one time
under one roof has been eagerly ac-
cepted by the merchants and buyers in
the Detroit trading territory. This
was amply demonstrated when ap-
proximately 1,000 were in evidence on
the opening day. No small part of the
success of the Women's Apparel Club
can be attributed to the retiring presi-
dent, Milton Aronheim, whose untiring
efforts and executive capacity has
gained for the club a reputation seldom
accorded any similar type of organiza-
tion in the brief span of two years.
New officers for the year have been
elected as follows: Meyer Waterstone,
president; Sid A, ‘Styer, first vice-
president; Manley iSprague, secretary,
and Dan F, Niemeyer, treasurer.

G. Viviano, Inc., has opened a
branch house in Cincinnati to care for
the increasing business in the section
served iby that market. Mr. Viviano,
who is head of the importing house
bearing his name, located at 2383 West
Fort street, has enjoyed a steadily in-

_creasing trade in the face of conditions

during the past two years.

That merchants and buyers in the
Michigan, Ohio and Indiana territory
interested in what’s what in women’s
wear styles for the coming spring and
summer were very much in evidence
at the style show sponsored by the De-
troit wholesalers of women’s apparel
and held at the Hotel Book-Cadillac
on Monday night. All available space
in the large ballroom of the hotel was
used by the spectators, who acclaimed
the show one of the best ever wit-
nessedi in this city,

Warnings have been sent out siscuah
newspapers, radio announcements and
all other possible means to job seekers
in other parts of the country that in
the event they come to Detroit they
will be given no consideration by local
employers or relief agencies, Auto-
mobile plants will take on their old
men first and it will be a long time be-
fore their local market is absorbed. It
is hoped that this message will reach
every person who thinks it possible to
get work in Detroit or to be the ob-
jects of charity in lieu of jobs.

Dealers from parts of (Michigan and
Northern Ohio attended an exhibition
of electrical devices at the Hotel Stat-
ler on Monday and Tuesday of this
week. ‘The displays were under the
supervision of the Radio Distributing
'‘Co., 5740 Cass avenue.

The All-Michigan Food Exposition
banquet, held at the Masonic Temple
on Monday night in Detroit, drew
nearly 1,000 dealers and representa-
tives of industrial concerns. Mayor
Murphy addressed the gathering. The

 

MICHIGAN TRADESMAN

exposition contains sixty booths, repre-
senting various Michigan food prod-
ucts, and will continue until Thursday.

Detroit Council, No. 9, United Com-
mercial Travelers of America, are
holding their regular and social meet-
ings at the Hotel Detroit4Leland.

An involuntary bankruptcy petition
has been filed in the U. S, District
Court here against Jack Stone and
Jack ‘Schubb, individually and co-
operatively as Stone & Schubb, retail
dry goods, 11420 East Jefferson avenue,
by Irwin I, 'Cohn, representing Abra-
ham Salzberg, $688: George F. Min-
tox Co., $64; Broder Bros., $55.

Flipp Bros. Furniture Co. 5616
Buchanan street, have filed a volun-
tary petition in bankruptcy here, list-
ing assets of $11,419 and liabilities of
$13,569.

Dred T. King, retail shoes, 12601
Gratiot avenue, filed a voluntary peti-
tion in bankruptcy, listing assets of
$1,421 and liabilities of $9,879.

A meeting of the creditors of the
Michigan iStore Fixture Co., petitioned
into bankruptcy in January last, will
be held on Feb, 23 at 1 p. m. in the
offices of Referees George A. Marston
and Paul H. King, suite 648 of the
Buhl building, 535 Griswold street,
this city, to consider the debtor firm’s
composition settlement offer of 12%
per cent. ‘The offer is payable 5 per
cent. cash and three notes of 2% per
cent. each, maturing in six, nine and
twelve months, respectively.

The hard and courageous work of
getting the 1932 model motor cars to
and through the metropolitan auto-
mobile shows is definitely over. Now
comes the harder work of selling them,
a task that has been tackled with zest
by the automotive industry. Inspired
by the public interest in the new mod-
eds as revealed in every part of the
country, the industry is settling down
to the less dramatic but more telling
job of translating that interest into
actual buying.

It is a sustained power drive rather
than a spectacular attack that the
motor company executives and their
sales divisions intend to make. Be-
hind a steady barrage of advertising
the sales campaign will advance in a
fashion designed to prevent the public
from forgetting how it was captivated
by the values represented by the cars
exhibited at the automobile shows.

With sales,~ production and—far
from the least—employment increasing
slowly and surely, factory executives
are more than ever confident that
their courageous delving into capital to
make 1932 a come back year was the
wisest possible course. ‘They are con-
vinced that the further spending of
money and energy to promote business
now cannot fail to produce results that
will put the industry again on the up-
grade,

‘Henry ford’s midget car, which is to
be manufactured in the Dagenham
(England) plant and which will not
be sold in this country, of course, may
be prophetic of a big change in the
export programs of American motor
car makers. In entering a midget car
in the field occupied by Austin, Stand-
ard, Morris Minor and Singer, ford is
going to offer out-and-out competition
to those English cars which have en-
joyed a big advantage with regard to

the high horsepower tax which pre-
vails in England. If his program is
successful, other American manufac-
turers who have given more attention
to midget cars than generally is real-
ized may follow the same course.

Speaking of ford, it now is officially
announced that the new model for the
American market will be introduced
during the first week in March. Steel
commitments are expected to be re-
leased within the next few days, and
the opinion here is that the gesture
will have a decidedly revitalizing ef-
fect upon business generally. In so
far as the automobile trade is con-
cerned, the appearance of the new ford
is expectedi to release considerable buy-
ing that has been delayed pending
revelation of the Dearborn product.

Coincidental with the ford introduc-
tion, Detroit expects the appearance of
five new Nash lines. While they are
curious as to the design of the new
Nash products, most executives of the
industry are more interested in the
price levels to be occupied by the larg-
est array of cars ever to come at one
time from the Kenosha company. They
want to know just how low and how
high Nash will go.

It is virtually assured that another
Michigan company will have a new
model to announce within the next
three or four weeks. And if a report
now being widely circulated in Detroit
is correct, one of the most sensational
cars of 1931 will receive a new dress-
ing-up before the Spring buying sea-
son gets far under way.

——_+ > _____

Trading Up on Oriental Rugs.
Admitting that consumer demand
for Oriental rugs is ‘better than it has
been for some time, importers com-

  
 
  
       
 
 
         
     
   

To Good wholesome

Grahams, Hekman
Bakers proceeded to
give flavor. NOW we

invite Your Taste to
judge what has been
accomplished. Note the
uniform perfection of
every cracker. Note
that flavor! Have you

ever tasted finer Gra-

 

RAHAMS &

To Neath ~ fat
GrahamtNekmans

7

plain that the activity is centered al-
most entirely in the extreme low-end
brackets. Excessive price advertising
by retailers, they explain, has directed
attention away from better goods and
restricted the market to merchandise
which can be sold at $200 or less.
Similar price developments in the
Chinese rug ‘field were checked recent-
ly by the refusal of producers abroad
to reduce prices further. As a result
Chinese rugs are on a firmer price
basis.

—_——_+ ++

Food Prices Fall 1.5 Per Cent.

The steady decline in wholesale gro-
cery prices continued unchecked last
month. The index prepared by the
bureau of business research of New
York University for the National
Wholesale Grocers’ Association show-
ed that prices fell 1.5 per cent. from
December levels, reaching a ‘figure of
71.3, the lowest since 1921. The aver-
age is 15.4 per cent. below the January,
1931, figure. Items averaging higher
last month were macaroni, raisins,
coffee, tomatoes, cottonseed oil and
pineapple. Lower averages were re-
ported on beans, corn syrup, flour,
oats, cornmeal, sugar, prunes, salmon,
corn and lard.

——_¢-¢-4-—___——
When All Is Lost.

Here is a proverb from an old
Detroit merchant who lived up to
it and died as happy as most men
can, and perhaps it will help
somebody's feelings in 1932:
When money is lost nothing is
lost; when health is lost some-
thing is lost; when honor is lost
all is lost.

Struggle strengthens.

  

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$ ea i, 2 LL
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PEN
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HONEY
FLAVORED

     
 
        
    
 

 

 

NO SCULPTURED EFFIGY.

The searching biographical studies
of George Washington, published in
recent years, have served only to add
to the fame of the first President. It
is of Washington we are thinking as
the anniversary of his birthday draws
near. The finest temper and safest
tendencies of our Nation were incarnat-
ed in him. Nothing is more character-
istic of classic Greece than Plato’s
Republic or more medieval than the
great Hildebrand’s theocracy. The
Renaissance found its signal voice in
Erasmus. The new learning lived again
in Shakespeare and Chris Marlowe.
Puritanism reached its poetical climax
in Milton and its political climax in
John Locke. Similarly the constition-
alism of our Republic and the safe-
guards of its mission are best appre-
ciated by mastering the fundamental
conceptions of Washington. He re-
mains and he is likely to remain the
ideal personalization of our National
existence at its best.

We have recently experienced the
pleasures and pains of a severe scrutiny
of Washington and numerous other
celebrities. This scrutiny is professedly
conducted with the utmost fidelity and
candor. It is not essential to examine
at length the results of what is known
as the modern inquisition. The asser-
tion that they have enlarged and not
diminished the great figure we con-
template must suffice. When all is
known, good or ill, there is little
enough to condemn, much to praise and
more for which to be devoutly grate-
ful to God on the life and works of
George Washington.

The actual man of flesh and blood,
a mortal like the rest of us, liable to
err and when aroused capable of blaz-
ing wrath, stands before the world’s
gaze as he was. ‘Here is no sculptured
effigy; of, fond imagination, cold and
lifeless in its fictitious perfection as
the rhoonlit marble of some ancient
shriné, but Washington- at Valley

Forge, Yorktown and Mount Vernon.:

t

 

‘COMMODITY PRICES.

Changes proposed in the Federal
Reserve act to broaden the credit basis
and permit greater utilization of our
gold supply constituted, of course, the
outstanding development of last week
from a’ business as well as a banking
standpoint. News of this legislation
was sufficient to bring about a marked
recov¢ry. in security and commodity
markets as well. Another highly fav-
orable development -was-the announce-
ment by Henry ford of his new car
plans. .

Although the business index moves
a week behind this news, it managed
to add its cheerful note also by lifting
slightly from its low. Three of the
series, but chiefly car loadings, brought
about ithis. gain. The indices for auto-
mobile output and cotton cloth pro-
duction declined.

In the case of automoble operations,
however, there is good reason to be-
lieve that the hesitation caused in a
measure by uficertainty over the ford
program will be.dispelled. While it is
true that January registration returns
so far disclose some slackening in sales,

MICHIGAN TRADESMAN

prospects have undoubtedly been im-
proved by reecnt developments.

The falling off in cotton cloth pro-
duction is one that the industry would
like to see extended. In fact, it is

working toward that end in order to’

keep supply within proper bounds, and
will probably decide upon a drastic
curtailment program to begin March 1.

Within a short time it will be possi-
ble to gauge in a better way the in-
fluence upon commodity prices of steps
taken to improve the credit situation.
Before the banking proposals were
announced further declines were suf-
fered.

 

RELIEVING TIGHT CREDIT.

Business interests have a large stake
in the outcome of the legislation now
proposed for broadening the base of
Federal Reserve operations. The
amendments to the Federal Reserve act
suggested should serve to loosen up
credit and make available lending ac-
commodations which are now so re-
stricted.

The three provisions of the Glass
bill allow (1) groups of five banks, or
less in certain circumstances, to obtain
Reserve credit upon their notes backed
by suitable collateral; (2) individual
banks to obtain one-year loans on the
same plan; (3) substitution of Govern-
ment securities for the 60 per cent. of
other collateral now required as back-
ing for Reserve currency.

Three moves have, therefore, been
made to assist the banks. The first
was the National Credit Corporation,
which apparently was unable to cope
fully with conditions. The second was
formation of the Reconstruction Fi-
nance Corporation, which is now get-
ting under way. And the third is the
buttressing of credit further by liberal-
izing the Reserve act.

Banking opinion seems to agree that
the new proposals are sound, but that
a great deal depends upon their ad-
ministration. Easing of the credit re-
quirements was well received, but
doubts are raised concerning the cur-
rency provision, which might very well
lead to currency inflation. ‘Barring a
further raid upon gold by Europe, it is
felt that a useful stopgap has been
proposed, which, however, should
never be considered in any other light.

 

DRY GOODS CONDITIONS.

Up to the holiday retail trade showed
very little improvement over the re-
cent low level, but rose somewhat to-
ward the close of the week. The
special holiday offerings seemed to

attract better response, due, perhaps,

to the change in sentiment brought
about by rise in the stock and com-
modity markets as a result of pro-
posed banking legislation.

January trade, as reported by the
Federal Reserve Board, was about in
line with expectations. The decline
in department store sales under the
same month last year was 22 per cent.,
although when allowance was made
for one less trading, day this year the
decline was lowered to 19 per cent.

The decreases ranged from 13 per
cent. in the St. Louis Reserve District
to 27 per cent. in the Cleveland area.
Sales in this territory were 19 per cent.

lower. The average decline in dollar
sales for the country as a whole ex-
ceeded the reduction in prices which
has taken place over the last twelve
months, so that unit volume was also
under last year’s.

Due to poor results at retail, there
were two features to buying in the
wholesale merchandise markets. One
was the emphasis placed upon new
designs and the other was curtailment
of orders brought about by the reduc-
tion of buying appropriations. The
peak has been passed in the number
of buyers visiting the New York mar-
ket and the totals for the last week in
January and the first in this month
were somewhat under a year ago.

 

BETTER STANDARDS.

Between what retailers say and ac-
tually do there is often a very wide
contrast which is frequently remarked
upon by manufacturers and others who
come in contact with this phenomenon.
Even the merchants themselves must
realize at times that there is this dis-
crepancy, and wonder if sincerity is at
a discount in their business.

For instance, a group of trade in-
terests meeting recently discovered
that, while the retailers were heading
a move for much higher standards in
the merchandise they were discussing,
there was an insistent demand for the
very goods which they would outlaw.
As one producer put it, “The easiest
way to settle this question is for the
stores not to buy this inferior prod-
uct. Then I won’t make any more of
it and neither will any one else in the
industry.”

Of course there is always a desire
among the better class of stores to
promote standards which will prevent
their competitors from offering sub-
standard goods at lower prices. Many
of these stores may practice what they
preach, but there are not a few that
stand out for standards in conference
and violate them constantly in their
merchandising.

Numerous buyers can probably tes-
tify that “the boss,” after coming back
from a conference on standards or a
meeting at which it was decided to
promote better quality goods, has
jumped them hard for not having the
“junk” which was being sold in a store
across the street,

 

PRICE MAINTENANCE.

Renewal of the drive to place resale
price maintenance upon the Federal
statute books has. brought forth a mod-
ified form of legislation which may
stand better chance of approval and
action. Supporters of this legislation
have obtained a highly detailed study
of price cutting and price maintenance
from a professor who reaches some
obvious conclusions.

It was suggested here, and perhaps
it will bear repetition, that those who
are so interested in securing this legis-
lation might stop for a moment and
consider the possibilities of such a law.
Frequently, the advocates of one meas-
ure or another grow so warm in push-
ing their arguments that they overlook
the consequences,

For instance, a manufacturer of a
trade-marked article might look into

  

February 17, 1932
the matter of how he would fare if
his product was always sold at the
fixed price. Some producers would
probably do nicely and they are doing
nicely now. Others would suffer a
large loss in volume, because it js nat-
ural to assume that they would not
get the usual ‘business of the Price-
cutters. In other words, at higher
prices their sales would be smaller,

Then, again, there is the question
of competition to consider. It js en-
tirely possible that, if price mainte-
nance was firmly established, a num-
ber of producers not featuring brands
now would be attracted to such mer-
chandising at least temporarily,

 

 

STUDIES CONSUMER BUYING.

Completion of a study of the rela-
tion of income to retail purchases in
Appleton, Wis., taken as a typical
American city, reveals the extent to
which income groups vary as markets.
The study, described as the first to be
based on actual income tax returns
entitled “Markets by Incomes.”

It shows, for example, that the fami.
ly with an income of over $5,000 a
year uses twice as much soap, replaces
radios 50 per cent. faster, spends twice
as much on electrical refrigerators.
uses seven times as many electric

, 1s

. ironing machines and buys twice as

many new automobiles per year as
the family with an income below this
level. J

The study as a whole includes the
records of a million and a half retail
purchases in Appleton as revealed to
investigators by housewives, verified
with dealer records, correlated with
copies of sworn State income tax re-
turns, The Wisconsin town was chosen
because of the liberal income tax laws
of the State, which made it possible
to do away with all guess-work or
estimating of incomes on a rental or
occupational basis.

 

TOBACCO TAXES.

It may be merely another effect of
the depression and it may represent a
trend of fashion, but it appears from
the records of the Internal Revenue
Bureau that the cigarette and the cigar
are not quite so popular as they were,
while the pipe maintains a steady and
faithful following among smokers. In
1931 taxes were paid on 571,000,000
fewer cigars and 6,200,000,000 fewer
cigarettes than in 1930, The loss in
revenue was about $21,000,000. But
the revenue from pipe tobacco remain-
ed practically unchanged. In addition,
there was a slight increase in revenue
from cigarette papers, which may mean
that many smokers are learning to
roll their own. The total income in
1931 from all sorts of smoking was
$424,532,735. And the tobacco tax is
one that is paid with comparative cheer-
fulness.

 

He who is silent is forgotten; he
who abstains is taken at his word;
he who does not advance falls back;
he who stops is overwhelmed, dis-
tanced, crushed; he who ceases to
grow greater becomes smaller; he who
leaves off, gives up; the stationary
condition is the beginning of the end.

,
i
'

 

AST eens timer

 

 

 

f
:
i
i
|
i

 

 

February 17, 1932

MICHIGAN TRADESMAN

9

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

Starting out in a fierce snow storm
Saturday afternoon, we soon encoun-
tered blue sky, fleecy clouds and bright
sunshine. Nearly every merchant we
called on apparently deplored the fact
that no ice would be harvested this
winter, necessitating their purchasing
electric refrigerators for their homes
and stores in the spring.

 

At the Kraft general store at Cale-
donia I found a son of the owner be-
hind the counter. In method and ac-
tion I was much reminded of the
founder of the store, the late Charles
Kinsey. The young man has the happy
temperament, easy approach and jov-
ial disposition of his grandfather,

 

At Middleville I was sorry to learn
that the only factory industry in the
village, the Grand Rapids Fiber Furni-
ture Co., had not been operated for
several weeks.

 

At Freeport I was told that Mr.
Everhart, who formerly conducted a
general store there, but who disposed
of his stock and acted as manager of
the local bank until the bank failed, is
now managing a chain store in Grand
Rapids.

 

I was also told that the partner of
J. E. Babbitt in the hardware and im-
plement ‘firm of Babbitt, Riegler & Co.
had gone into bankruptcy to free him-
self from the debts of tthe late firm;
that Mr. Babbitt refused to avail him-
self of this opportunity and is meeting
all his obligations 100 per cent. as fast
as his circumstances permit—all of
which is greatly to the credit of Mr.
Babbitt.

 

I regret to note the controversy
which has arisen between the Fountain
street Baptist church, the East ‘Con-
gregational church and other city
churches and the local hotels and eat-
ing establishments over the featuring
of banquet service by the church, Be-
cause the regular eating places pay
taxes and have to pay for waiters—
which are furnished free by the good
people of the church—a church can
furnish a fairly good meal for 50 cents.
The hotels cannot equal the church
service for less than $1. The patron-
age thus diverted from the hotels is
so large that it is making a marked
showing in the earnings—or lack of
earnings—of the hotels. {[ am inclined
to side with the hotels in this matter.
I have always felt that church societies
should pay taxes on their properties.
If they were compelled to do this many
small churches which are maintained
solely with the idea of selling their
properties at some future time and di-
viding the proceeds among the surviv-
‘ng church members would be out-
lawed. Now that churches rent their
premises for lectures, dances, dinner
parties and theatrical entertainments
they come in direct competition with
regularly established business under-
takings which have to face large levies
on their income in order to meet
municipal, school, county and_ state

taxes. The present arrangement is
manifestly unfair to all concerned and
I hope to see the subject so thoroughly
discussed and understood by people
generally as to result in legislative ac-
tion in the near future.

 

In his sermon Sunday morning, Dr.
Preston Bradley, of Chicago, stated
that Ralph ‘Waldo Emerson lectured
in Grand Rapids in 1853, driving here
in a buggy from Kalamazoo. This fact
is new to me. It gives me added in-
terest in the city of my adoption to
know that the greatest intellect Amer-
ica has yet produced: was once a guest
of the Second City.

Evidently incited by a recital of
some of my achievements in bringing
about the reformation of mercantile
abuses and the punishment of those
who persist in criminal practices, Judge
Raymond, of the Federal Court, re-
minds me by letter of a case he once
assisted in prosecuting when he was a
member of the legal firm of Hatch,
McAllister & Raymond, who have
handled the legal department of the
Tradesman with singular success for
the past forty years. The case Judge
Raymond had in mind was that of E.
A. Stowe vs. U. 'S. Express Co,, in
which I sued the defendant for $1.50,
the value of a bushel of peaches which
were sent to me by a mercantile friend
in Freeport. The shipment was deliv-
ered to an incorrect address and my
name was forged to the receipt by the
driver of the vehicle in which the deliv-
ery was made. Strange to say there
was then no law on the books which
prescribed the duties of a common car-
rier in the matter of delivery. [ did
not prosecute the case for the money
involved, but to remedy this defect, so
that the shippers of Michigan would
have some protection in the case of
merchandise lost by transportation
companies in the course of transit or
delivery. I won in justice court, lost
out in circuit court, but the supreme
court reversed the decision of the cir-
cuit judge and gave me a verdict for
$1.50 and several hundred dollars in
costs I had expended in prosecuting
the case. The higher court held “deliv-
ery by a common carrier constitutes
delivery to the person to whom ship-
ment is made or his representative
during ordinary business hours.”

 

This decision has been worth many
thousands of dollars to the shippers
and receivers of freight in Michigan
and will mean millions of dollars in
the future. ‘The ink was hardly dry on
the decision of the supreme court in
this case when an express company
carted a shipment of seed beans to a
produce dealer in Ithaca and threw it
off on the platform late Saturday after-
noon, The office had closed for the
day and the recipient had no informa-
tion of the so-called delivery until
Monday morning. In the meantime a
heavy rain fell on the beans and de-
stroyed their value for seeding pur-
poses. The attorney for the express
company very emphatically informed
the produce dealer he had no remedy
in law, because there was no law de-
fining the duties of a common carrier
in cases of this kind. The produce man
happened to be a patron of the Trades-

man and knew the attorney was not so
well posted as he might be. He took
his copies of the Tradesman contain-
ing an account of the trial and the de-
cision of the supreme court over to the
attorney. <A little later he was in-
formed that his claim would be paid in
full. I have heard of many settlements
which have been made by corporation
attorneys as the result of this decision.

The chief of the detective staff of
one of ‘Chicago’s largest corporations
writes me as follows: “Glad you got
Cox settled for 7%4 years at least. He
is one of the most dangerous crooks
we have had to deal with in Chicago.
I was greatly surprised that he should
have been willing to go to Michigan
for trial. JI think he must have been
misled by some lawyer who was not
familiar with the charge you had
against him. You have relieved us of
much anxiety in putting him away. He
ought to have been put away for life.”

 

J met a man the other day who for-
merly resided in Michigan, but who is
now located in ‘San Francisco. He told
me that one produce dealer in the city
of the Golden Gate specializes on
Michigan apples, receiving a carload
on an average of six times a month;
that when a car comes in he announces
it in a line in the daily papers; that as
soon as the announcement appears his
warehouse is immediately crowded by
former ‘Michigan people who come
with all kinds of conveyances to take
their purchases home; that a car of
Wolverine fruit is always exhausted
within two hours after its arrival, due
to the superior flavor of Michigan
fruit over the apples grown in Oregon
and Washington.

 

I am told by a gentleman who is
apparently very familiar with the sub-
ject that the apple peddlers in Detroit
sold 160 carloads of apples from the
Pacific coast during 1931. If this re-
quirement had been supplied by the
farmers of Michigan it would have
added at least $500,000 to their re-
ceipts. There is no reason. why the
farmers of this State should not have
this business except sloth and indiffer-
ence on their part.

 

A man who has lived in and around
Seattle for the past twenty years called
on me one day last week. He said he
had returned to Michigan to live so
as to be able to enjoy the Michigan
fruits because of their superiority, in
everything except outside appearance,
over the fruits produced on_ the
Pacific coast,

 

One of the most happy outcomes of
recent years is the large number of
human ailments which are now treated
and cured without the use of the knife.
One thing which has greatly contribut-
ed to this result is the avarice of a
large percentage of surgeons who in-
variably resorted to the knife without
first undertaking to remedy the ail-
ment by milder methods. Which re-
minds me of the story I heard some
years ago concerning two surgeons
who met on the street. “I see you op-
erated on Mr. Blank yesterday,” said
one, “What did you do it for?’ “For

$250, of course,” was the prompt re-
ply. This reply illustrates the attitude
of many surgeons about as well as I
could do so in a column of argument.

 

The retailer in the small town who
wants to keep trade at home must ob-
serve five fundamental requirements:
Kinow your people; keep a clean store;
have a cheerful store; advertise and
mingle with the people.

 

First, the merchant to succeed must
have the qualities of a business man,
his store must be established on a basis
which will respond to the requirements
of the community. If you are in a
mining town, you should know the re-
quirements of those people; if in an
agricultural region, take the proper
measure of the people’s needs; remem-
ber that necessities are better sellers
than expensive goods and should fill the
larger portion of the shelves in a store
which meets the requirements of those
people. If you are catering to the high
grade trade, your store should be
stocked with the merchandise which
appeals to this class of people.

 

In knowing the tendencies and re-
quirements of your people you have
the advantage of your competitors in
other cities because you can. satisfy
them more readily than the stranger
can who knows not their circumstanc-
es, their tendencies and peculiarities,
and once they have the experience
away from home, if you have been
honest in your dealings with them,
they will return ‘to the home merchant,

 

Another feature of great importance
is a neat and attractive store. Keep
it clean, preserve a healthy atmosphere,
show your goods to the best advantage,
and shift the scene from time to time
to indicate that things are moving and
to give the impression that one is doing
business. People avoid a morgue, but
seek the busy marts of trade, when
buying goods. Your store should have
a busy appearance at all times if you
would be a live merchant,

 

At all times an attractive, well-kept
stock, even though ‘the variety is not
large, holds the trade and sells goods.
A man does not go into a junk shop
to buy a silk handkerchief, and even
if it is offered him, the surroundings
make him suspicious of the quality,
and he may not buy because of appear-
ances, and may not return again for
the same reason,

 

A cold store is one in which indiffer-
ence is shown to customers. This in-
difference is a blight on business. Be-
ing acquainted with the people, you
should talk to them as neighbors, and.
although interested in what they want,
don’t confine all your attention to the
sale of the goods, spread out on local
happenings, take them into your con-
fidence, talk to them as if you are in-
terested in what they are interested,
show your goods without betraying
too much eagerness to sell. Indicate
that you are desirous of meeting their
every requirement. When you are

through you have made the buyer not

only a satisfied customer, but he feels
(Continued on page 23)

 

 

 

10

FINANCIAL

Utilities Replaced By. Rails in Switch-
ing Program.

‘Since the bond market returned to
a fairly even keel, it has been interest-
ing chiefly for the readjustment which
has been taking place in the price
levels of various groups. Speculative
rail bonds, for instance, have maintain-
ed their regained ground rather well
in face of sagging tendencies in utili-
ties and high grade rails which had
been bulwarks of strength in the
mixed-income section of the security
lists.

Behind the scenes in this recent
shifting of values among groups of
bonds, according to well-informed bond
men, there has been a considerable
amount of switching of investments,
-particularly from utilities into rails.
The determining forces in-this switch-
ing. process are comparative values,
earnings prospects and correction of
an overdone decline last year.

It was only a few months ago that
the outlook for rails seemed dark
enough to cause wholesale liquidation
while prospective buyers were fright-
ened away. Meanwhile, however, the
rail picture has undergone a. great
change which has been reflected in the
recovery of railroad securities, notably
second grade rail bonds, since the mid-
dle of December.

Although the present volume of
traffic movement promises little in the
way of early improvement in revenues
from that source, the rails have pulled
out of a crisis by such relief measures
as the recent ‘10 per cent. wage cut, the
Reconstruction Finance Corporation
and freight rate increases.

In consequence, the second grade
rail division, which was hardest hit by
the crisis and stood to benefit most
from a change in the outlook, has at-
tracted.a good quality of buying from
institutions and individual investors
willing to assume a measure of risk to
buy. comparatively undervalued rail
bonds,

Bond students attribute the recent
liquidation of utilities and switching
into rails and other bond descriptions
to several reasons. One has been the
increase in recent weeks in the rate of
decline in power production and, pos-
sibly, fear that eventually rates would
begin to feel the downward pull of a
prolonged period of business depres-
sion and falling prices.

- Until the whole market began to
slidé last year, utility bonds, favored
by stable earning power of the public
utilities, sold at ‘levels topped only by
best grade Government and municipal
bonds. Since the turn of the year,
they have had to undergo comparison
not only with undervalued rails, but
with rising yields on Governments and
niunicipals, ‘The situation was strik-
ingly brought to the forefront when
New York ‘City notes were offered on
a yield basis of 6 per cent.

_ Aside from earnings trend and com-
petition of increased yields on Govern-
ment and municipal bonds, utilities
also have -been affected by the pros-
pect of a substantial amount of re-
funding ard new offerings as soon as
the bond market recuperates suffi-
ciently to encourage resumption of of-
ferings of long-term issues. Moreover,

 

AB ie AGNI AL eR A

 

onan armaresacmiessenntesnrwweineaan aes nt resent eS aaa wa

MICHIGAN TRADESMAN

the bond market generally looks for-
ward to a continuation of (Government
financing on a large scale to compete
with corporate bonds.

[Copyrighted, 1932.]

—_+++—___
Some Suggestions on Banking.

As we seem to be in treacherous
waters, so far as our banking is con-
cerned at the present time, any ideas
should be welcome from conservative
people.

When banks are organized and
started, the promoters usually base
their main plea on the need of such an
institution in the community for the
good of all business.

Now, such pleas appeal to rich and
philantrophic men and they subscribe
and become stockholders. Such men
surely are not looking for a 15 or 20
per cent. profit on their investment
and, it is fair to assume, they would be
satisfied with a regular 6 or 8 per cent.
dividend,

But ambitious managers at once
strive to make big earnings and to do
this seek for large depositors and
magnify their increasing deposits.

In fact, one 'Chicago bank thas, for
the past two months, been advertising
their growth, as follows:

Ten Years Ago (December 31, 1921)
Capital, surplus and un-

divided profits ---------- $ 6,466,112

Deposits 205 ee 34,233,253
To-day (December 31, 1931)
Capital, surplus and un-

divided profits ~--------- $13,693,239
Deposits 22 2 92,886,820

Now, while this shows a good gain
in deposits, yet really the bank is not
in as safe a position as it was ten years
ago. For then, it would have taken a
20 per cent, run on the bank to de-
plete their capital and surplus; where-
as, to-day a 16 per cent. run would
make trouble.

Other ‘banks are not so favorably
fixed, Many of them have in capital
and. surplus only one-tenth of their
deposits and it is such banks that have
had to close their doors.

Under these circumstances, it would
appear, the thing for such banks to do
when they find themselves enjoying
an increasing deposit patronage would
be to arrange for an increase in capital
stock and try to induce some of these
large and growing depositors to be-
come stockholders. This would have
two advantages, namely: (1) it would
make these firms regular customers,
and (2) it would give them more cash
resources for emergencies.

‘The closing of so many banks is the
most deplorable thing which thas hap-
pened in this country and it is going
to take years to re-establish confidence
in banking,

The agencies recently established to
help this condition by our Government
seem to be slow in getting started and
to-day we read of a bank with $5,000,-
000 deposits in Rockford, IIl., closing
its doors. This is a deplorable condi-
tion,

It is all very well to ask people to
put their mony back in banks, ibut why
should a person do so when he does
not know what minute that bank is
going to close its doors?

In Chicago, the saving deposits at
the Postoffice used to be taken care of
at two windows; to-day it takes seven
windows and there is an officer kept

busy directing the people where to go.
The postal savings must show an
amazing increase during the past few
months.

‘Much of this business will be lost
forever to the banks and it, therefore,
behooves bankers to study these things
and lay their plans to overcome them.
They will have to ask their stock-
holders to be satisfied with smaller
dividends and aim to promote the wel-
fare of their community in other ways.

E, J. W. Dietz.

—___ ~~.
Bank Failures Have Shown Sharp
Decline.

No statistics are watched with more
interest to-day than the reports on
bank failures. This is because these
figures will be taken as a guide to the
degree of success of the Reconstruc-
tion Finance Corporation and thereby
progress in the direction of business

stability and recovery.

On Tuesday of this week there were
no bank failures reported in the United
States. "Taken by itself this statement
does not appear to deserve comment.
When you combine it with the fact,
however, that this was the [frst day in
approximately a year and a half, ac-
cording to the American ‘Banker, that
there were no bank failures in this
country it is evident that it is worthy
of considerable attention.

As a matter of fact the volume of
bank failures has shown a very mark-
ed decline this week. Further, the
number of re-openings has been un-
usually heavy. In many respects this
is the most encouraging news we have
had about the financial system for a
long time.

February 17, 1932

It would be unwise, of course, to be
too optimistic about this decline of
bank failures for a few days. Numer-
ous times in the past the course of
bank closings has been downward for
a while only to pick up with unusual
vigor later. From the current figures,
nevertheless, one is justified in draw-
ing the conclusion that bank failures
can be stopped in this country and that
if the Reconstruction Finance ‘Cor-
poration will strike while the iron is
hot it may perform a real service.

As it becomes. more and more wide-
ly known that bank failures will be
stopped the public will get increasing
confidence, With this increasing con-
fidence less demand will be made upon
the institutions and it will become

 

YS West Michigan’s
oldest and largest bank
solicits your account on
the basis of sound poli-

cies and many helpful

services .. -

OLD KENT
BANK

2 Downtown Offices
12 Community Offices

 

 

S| Ea
SES

 

 

GRAND RAPIDS NATIONAL BANK

 

Established 1860
Incorporated 1865
Nine Community Offices

GRAND RAPIDS
NATIONAL
COMPANY

Investment
Securities

Affiliated with Grand Rapids
National Bank

 

ae ae

 

See

February 17, 1932

easier and easier to wipe out bank
failures entirely.

This is the goal that it is essential
to reach as a step toward business re-
covery. As has been said here repeat-
edly, our banks to-day are not failing
‘because of individually weak manage-
ment. Rather they are failing because
of the low state of public confidence
and the fear of many people that their
deposits are not safe.

If the mere understanding that the
Reconstruction Finance Corporation is
going to strive to eliminate all bank
failures can bring the number of actual
failures down to the figures for this
week it is obvious that with well di-
rected action they can be stopped en-
tirely. Such a program would have
the wholehearted support of the entire
population. The Reconstruction Fi-
nance Corporation has an opportunity
to-day which it cannot afford to miss.

‘Ralph West Robey.
[Copyrighted, 1932.]

+++ ___—
A Business Man’s Philosophy.

Tom L. Johnson, once mayor of
Cleveland, used to say that if he had a
committee of three and wanted to get
anything important done he would
shoot two of them,

Many feel that way about commit-
tees, but scientific men have made tests
which may be worthless but this is
what they show:

When a definite task is to ‘be per-
formed (says ‘Walter B. Pitkin) in-
volving simply the consideration of
certain facts and the reaching of some
conclusion about them, a committee
works faster and more accurately in
the long run than one of its members,
and its speed and accuracy equal those
of a mind considerably superior to
any single committee member.

Suppose a catastrophe impends. A
decision must be reached quickly. A
dozen men gather, discuss all factors
and decide on a policy. An individual
could not work fast enough in such a
situation. He could not by any
chance promptly assemble the informa-
tion that comes to the room in the
heads of the dozen men,

Time is money in business.

That is why the committee system,
despite its weakness, is so widely used.

William Feather.

—»++>—__
A Business Man’s Philosophy.

It is true that standardization has
gone far in the United States, but I
doubt that there is cause for alarm.
After all, human being themselves are
pretty well standardized, but we man-
age to recognize each other, even on a
bathing beach.

I expect that in the future we will
obtain variety through external varia-
tions. Color is now being widely used
in the decoration of thousands of prod-
ucts that were once acceptable in a
single color. Who wants a custom-
made chassis in his automobile if he
can have a custom-made body? Many
will be satisfied with a standard body
if they can have a special color.

We teach boys and girls to write a
standard hand. We teach them how
to form their letters to obtain the
maximum legibility and we show them
how to hold the pen and move their
muscles to achieve the utmost economy
in effort. Yet individuality expresses
itself in all handwriting.

 

MICHIGAN TRADESMAN

Infinite variety can be obtained in
externals, That is nature’s way. She
sticks to one model and alters merely
the color of our eyes, hair, skin, length
of nose, legs and so on,

William Feather.

———_» +.
Reform Should Be Along Sound Lines

Part of the press now has come out
in open support of the issuance of
Federal Reserve notes against United
States Government bonds. The idea
is not new, of course, and, according
to reports, has the backing of various
high officials. Until recently, however,
the obvious unsoundness of the plan
has kept the discussion for the most
part under cover,

The justification which now is ad-
vanced for the proposal is that it would
increase the volume of so-called “free
gold” in our central banks, This would
be accomplished by a direct substitu-
tion of Government bonds for all gold
in excess of the legal minimum of 40
per cent. Needless to say, such a sub-
stitution would increase the volume of
“free gold.” So, also, would an amend-
ment to the Reserve act permitting the
issue of Federal Reserve notes without
specific backing of any kind.

It further is maintained that the is-
suance of Reserve notes would not
alter the theory and principles upon
which the Federal Reserve System

rests. Rather, it is explained, such a-

change merely would eliminate an
“abnormality” in the “mechanism” of
the system which has arisen because
the Reserve Banks do not have suffi-
cient commercial paper to back the
Reserve notes, with the result that
much more than 40 per cent. gold is
now required.

As a matter of fact, it would be diffi-
cult to have a more fundamental
change in the provisions regarding
note issue than that suggested. It is
the difference between issuing paper
money upon self-liquidating commer-
cial paper arising from current busi-
ness and the coining of Government
obligations into money.

The latter is just one step removed
from issuance of fiat money, or “green-
backs.” The danger of this is clear
if it is recalled that such a policy would
mean giving what amounts to the cir-
culation privilege to over $15,000,000,-
000 of Government obligations.

The United States has an enormous
supply of gold. Further, the level of
business activity is the lowest it has
been in a generation. Tf, under these
conditions, it is necessary to coin Gov-
ernment bonds into money in order to
meet our legal reserve requirements,
it is time to examine with care some
of the underlying theories upon which
our ‘financial system operates.

If such an examination reveals basic
defects, it is obvious that the correction
should be made along lines that experi-
ence has shown to be sound. Coining
Government bonds into paper money
does not fall within this category.
Such a policy is a characteristic of
countries in a state of financial col-
lapse; it has no place in the financial
organization of the United ‘States.

Ralph West Robey.
[Copyrighted, 1932.]

——~»+2>—___
Adversity ‘tries a man and shows up

his ‘best qualities. The police judge

tries him and shows up his worst ones.

Successful Trading.

The study of the theoretical and
practical side of the stock market takes
one away from fundamentals, but,
after all, the buying and selling of se-
curities is the purchase and sale of
part ownership in properties. The
fundamentals the average investor
looks for are the same as those he uses
in his ‘business or would consider
worthy of attention in contemplating
the organization of a new eriterprise.
The basic consideration is possible
profit.

The average investor buys a stock
because he feels that he will make a
satisfactory profit or realize a fair in-
come on the money invested. In trad-
ing, after settling in one’s mind that
the purchase or sale will be profitable,
the investor should consider if the com-
pany is filling a need, If the product
is a necessity and it commands a wide
market its chances for successful op-
eration are better than that of a com-
pany supplying luxuries. The business
of supplying necessities has developed
keen competition and this should be
considered when investing in its securi-
ties. If a company operates only for
local consumption it must lower its
costs to keep out National companies
and must be in a position to contact
the business in that district and its
financial condition must warrant the
possibility of meeting poor business
through depletion of local purchasing
power. The company whose products
are used by a few industries is not as
liable to be successful as those serving
a variety of industries. The serious
falling off of business in a particular

 

il

industry always occurs: but if its prod-
ucts are well developed and good con-
suming lines are offered temporary de-
pression will not affect them. A com-
pany whose business depends on sea-
sonal factors must make large profits
at various times of the year to offset
poor earnings due to the various sea-
sons. It must also cope with com-
panies in which profits are a continu-
ous factor and whose products enjoy
a ready market. The average com-
pany depends on purchasing power
and the consumer’s financial condition.
The luxury companies are usually the
hardest hit by a general depression.
Their inventory losses are not as large
as others who are affected by falling
commodity prices, but curtailed pur-
chasing power may reduce earnings
to a point which may be embarrassing
to the company’s financial condition.
An analysis of some of these condi-
tions should be made before investing.

J. H. Petter.

 

CN CAMPAU SQUARE

 

SYMPATHETIC

Bankers who take a sympathetic

interest in the business of their

customers help more than by mere

loaning of money. Such an interest

has helped many a company prosper

and grow far beyond the amount

loaned.

PGOLO

GRAND RAPIDS SAVINGS BANK
“Tre Bank Where You Feel at Home”

17 Convenient Offices

Ftc tlt tnntlinn tn tn ln nnn tn nn Onn Onn
Vrntlnatltnettinn tintin ttn nn

 

 

 

2.
RETAIL GROCER

tion of Michigan.
President—William Schultz, Ann Arbor.

First Vice-President—Paul Schmidt,
Lansing.
Second Vice-President—A. Bathke, Pe-
toskey.
“Secretary — Herman Hanson, Grand
Rapids.
reasurer—O. H. Bailey, Sr., Lansing.
Directors — Ole Peterson, Muskegon;

Walter Loefler, Saginaw; John Lurie,
Detroit; Clayton F. Spaulding, Battle
Creek; Ward Newman, Pontiac.

Co-operation Links Up With Indi-
vidualism.

(Note: What do I know about Wiscon-
sin, particularly Madison, the State Cap-
ital? Well, I was born there. I lived
there nearly forty-seven years, during
which I had thirty-six years’ grocery. ex-
perience. It fell to me to inaugurate the
first workable association, aided greatly
by the informal gatherings at Jay Snell’s
wholesale produce house. The nucleus
was the first grocers picnic, a novelty
and departure so great that it was called
“Paul Findlay’s Picnic.” I therefore feel
that I know Madison, at least from the
standpoint of the food business).

Originally a part of the For North-
west Territory, Wisconsin is essential-
ly a bit of New England; of sturdy
individualism; as independent in
thought and ideas as is possible in
these days of close interchange; en-
tirely unapologetic in its preference
for plain, old-style, homespun thrift;
sound in its conception of most gov-
ernmental functions, although inclined
to go loco at times; in general, as re-
liably sane a community as exists any-
where on earth,

The prime characteristic of the
Madison of my time was stern indi-
vidualism, so far developed among
tradesmen as to evoke astonishment
among commercial outsiders. The re-
mark was common on the part of men
strange to Madison—but familiar with
other portions of the country—that
grocers evidently “cared nothing what
prices the other fellow got—higher or
lower—for goods under the same name
and trademark.”
~ Now after thirty-five years—and,
bless me, it is as long ago as that—
co-operation has entered; but char-
acteristically, it is a modified form of
co-operation. The story is thus re-
lated:

‘Central Wisconsin Food Stores is a
group of fifty, mostly situated in (Mad-
ison and suburbs, the first group char-
tered by the state as a grocers co-
operative under the supervision of the
Department of Markets, and it gets
all assistance desired, legal and gen-
éral, from the state.

' The organization has constitution
and by-laws; board of five directors
made up of president, vice-president,
treasurer, secretary and director of ad-
vertising who heads advertising com-
fnittee, other committees being set up
as needed. Actual detailed work is
performed by the salaried manager at
headquarters, who prepares advertise-
ments, collects dues, makes arrange-
ments with manufacturers, keeps the
‘accounts and supervises stores.

To my mind, the most important
point is that, with few exceptions, no
buying is done at headquarters. Price
arrangements are made with grocery
jobbers, produce merchants, bakeries,
meat packers and dairy concerns on a
‘group-buying basis, the individual or-
‘dering for himself and paying his own
ibills direct. Herein we find co-opera-
ition all along the line, nobody elimin-
ated, all performing and being per-

MICHIGAN TRADESMAN

mitted to perform, their correct func-
tions, receiving their agreed upon
share in the earnings of distribution.

Perhaps the keystone of the plan is
that all merchandising is built around
a ‘basic stock of 250 items common to
all grocery stores which are featured
consistently. Inasmuch as any fairly
well assorted family grocery stock will
include 2,000 to 2,500 items—and in
Madison that can readily run up to
4,000 items in a central location where
the better families trade—here is
ample room for the play of individual-
ity; yet 250 staple items furnish the
basis for the “bargain character” of
regularly run “special sales” out of
which the voluntary chain has not yet
graduated,

Advertisement layouts, items to be
featured at any given time and their
prices, also all merchandising events,
are properly decided upon by the ad-
vertising committee and executed at
headquarters. Here we have the bene-
fits of unified efforts, plus virtually
complete leeway for the merchant to
cater in his own way to his own spec-
ial trade as he senses its requirements.
Might liken this to our National Gov-
ernment, in which each state foregoes
a measure of its sovereignty in ex-
change for benefits which can be more
perfectly insured by a central govern-
ment,

The group advertises every Friday
in the two daily papers and twice each
month by handbills distributed by
each store. The radio is used every
week and the usual and customary
events such as ‘Canned Foods Week,
Economy Month, Nineteen Cent Days,
Anniversary Sales and Get Acquainted
Weeks are pulled off at suitable in-
tervals.

Inasmuch as all voluntaries were
born of the force of necessary combat
with chains for life, it is but natural
that voluntaries should copy the chain
plan of advertising. That is for week
end business, catching the pay en-
velope when there is money in it. It
is also admitted that any advertising
whatever must always be better than
no advertising, but this week end plan
is really a weak end plan, swaddling
clothes out of which many voluntaries
will evolve. This must be particularly
true of such a community as Madison,
where the average customer is of un-
usually high intelligence and an aver-
age of individual judgment, selective
capacity and developed preference to
constitute preferred material on which
to build high-grade advertising appeal.

Advertising is done to promote trade
primarily and, as indicated, any adver-
tising will measurably do this. But
the next step is to make advertising
promote the most profitable, business-
building trade; and that kind of adver-
tising will always be done in the be-
ginning of the week, with offerings to
tempt women away from the Monday
washtub, sweeping, house “redding”
labors. Let the bargains be confined
to Monday and Tuesday, with some
hangover to Wednesday and perhaps
an item or two for Thursday. Let the
housebrands, the ‘finer items such as,
in this case, “Cenwis’—a happier
trademark than most of this type—be
featured to run through the week. But
let Friday and Saturday ride on the
momentum of the earlier advertising.

This because those days are always
plenty busy in any store. ‘Special bar-
gains are a nuisance at week ends and
the store which advertises consistently
in the opening days of the week—pro-

1438-1440 Eastern Ave., S. E.

 

G. A. LINDEMULDER CO.
Wholesale Grocer

Little Boy Blue Canned Goods
The Wm. Edwards Co. Olives
Libby, McNeil & Libby, Inc., Canned Goods
Lin-dee Spices

February 17, 1932

vided it is worthy in other respects—
will always find itself busy enough the
two last days.

(Continued on page 23)

Grand Rapids, Mich.

 

 

 

 

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Support UNEEDA BAKERS crackers and cookies
and you boost your own profit!

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Uneeda Bakers

 

 

 

 

    
 
      
  

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February 17, 1932

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.

President—Frank Cornell, Grand Rapids

Vice-Pres.—E Y. Abbott, Flint.

Secretary—E. J. La Rose, Detroit.

Treasurer— Pius Goedecke, Detroit.

Next meeting will be held in Grand
Rapids, date not decided.

Store Windows Work Every Day in
the Week.

Every store has one salesman that
will cheerfully work all the time with-
out a single complaint, and that will
draw in a good amount of business if
it is just given a small amount of at-
tention, That salesman is the window
of the store.

One of the most successful of the
large department stores, Marshall
Field & Co., in Chicago, believes that
the windows in its retail store pay 25
per cent. of the rent. Other depart-
ment store managers believe that this
statement is too conservative and that
the store windows are actually worth
more money than that,

Often when one goes through the
streets of a town or city on ‘Sunday he
sees window after window undecorat-
ed. Whatever our scruples may be
about working ourselves, on Sunday,
there is probably no good reason why
a retailer cannot get full value from
his windows on Sunday as well as on
any other day of the week. If a per-
son is walking along the street and
looks into an undecorated window, he
is certainly not favorably impressed
with what he sees. So the lack of
decorations in a store window may not
only fail to give a positive impression;
but it may actually create an unfavor-
able impression of a store.

Dressing a window is a comparative-
ly simple job. It is so simple, in fact,
that large concerns which send out
window decorators, often train their
men for a half day, and then send them
out at once to work. Naturally they
are not as expert at window dressing
after a half day of training, but it is
true, nevertheless, that there are few
mysteries about the art of decorating
a window.

It is the habit among some dealers
to tear out their window decorations
at the close of business on Saturday
night, and put in new, attractive win-
dows early Monday morning. There
are few good arguments in favor of
this system, In the first place, if the
dealer changes his windows only once
a week, and does that on Monday, by
the end of the week the windows have
lost much of their freshness. Since
the greatest proportion of shopping is
done in the last days of the week, it is
logical to suppose that it is on those
days that the windows should be as at-
tractive as they possibly can be.

Another, and a strong argument, is
that this system results in an uwun-
decorated window over the week-end.
As has been said before, there is no
reason why a window should not work
for a store every day of the week.

If the dealer feels that he can
change his windows but once a week,
it is probably better to change the win-
dows on Thursday or Friday morning
rather than on the first day of the
week. If he does this, then his win-
dow will be fresh on the two big shop-
ping days, and also will be attractive
over the week-end. Moreover, win-

 

dows dressed on Thursday or Friday

MICHIGAN TRADESMAN

can be tied in effectively with week-
end specials.

Manufacturers realize the value of
window displays in retail store win-
dows, and usually have a number of
displays on hand which the dealer is
welcome to use. Much time and care
is taken in their preparation in order
that they may be as good ‘“salesmen”’
as possible, and the result is that they
usually enable a dealer to show an in-
crease in the sales of the product that
they advertise,

If the dealer does not have any pre-
pared window displays which he can
put into his window, he has material
about his store which can be worked
into an attractive and worth while
window, as for example, the vinegar
pickled products in glass jars. Retail
stores usually have some of these
about ithe store, and they can be work-
ed into a very desirable window. Lard
lends itself particularly well to display
in a store window. if a dealer does
not have dummy cartons and pails, he
can use the actual product, packaged,
for a short time.

Hams and bacons and smoked shoul-
ders of course can be shown nicely in
a store window. Many of ithe sausages
make attractive window displays.

The product which is being display-
ed, plus a small amount of crepe
paper, plus a few minutes of the deal-
er’s time, is all that is essential to the
making of a successful window. Mere-
ly stretching the paper from the top of
the window to the bottom in the back,
and hanging a few twisted streamers
about the window will get rid of that
undressed appearance so oiten seen
over week-ends. If ithe floor of the
window is not attractive, there is a
simple manner of making a crepe
paper floor for the display. Simply
unroll a package of crepe paper of the
desired color, and roll it up around the
handle of a broom. Then place the
end of the broom handle on the floor,
and slide the roll of crepe paper down
until it has reached the end of the
broom handle and touches the floor.
Then push the paper down as hard as
possible, in a series of good hard
pushes, beginning near the bottom of
the paper. Unroll the paper, and you
have a strip of crepe ruffled up which
makes a most attractive base on which
to place a window display.

If big store windows can pay 25 per
cent., of the rent, then the windows in
a meat or grocery store can surely do
as well, It is certainly worth a trial.
—Canadian Grocer.

—_>+>—_—__

Some Fall Sweater Lines Opened.

A few sweater mills, specializing in
heavyweight goods, have tentatively
priced Fall lines at levels ranging from
7 to 12 per cent. below last year’s quo-
tations, and have sent salesmen on the
road. Very little initial business has
been placed, however, and reports in-
dicate that jobbers are not yet inter-
ested in Fall goods. Other mills, which
are now busy on novelty types and
bathing suits, have not yet turned to
the heavier staples, such as shakers
and sport coats, and indications are
that they will hold off officially nam-
ing prices for several weeks. Demand
for women’s pull-overs in lace effects
continues to tax the capacity of some
mills,

Drape Coat Seen as Stimulus.

In the hope that the so-called Eng-
lish drape coat will provide a much-
needed stimulus in the clothing indus-
try, practically every manufacturer is
now engaged in preparing samples.
While some stores will feature the type
in the Spring, widespread promotion
of it will not get under way until the
Fall. Three styles are now being of-
fered, the extreme, the modified and
the conservative soft front coat. The
elimination of cross wrinkles at the
chest and shoulder blade, which
hitherto retarded consumer acceptance,
is expected to insure the coat’s popu-
larity. Softer interlinings, which are
combinations of wool and hair and
cotton and hair, have replaced the old
canvas type. The large manufactur-
ing retailers are experimenting with
models to ibe offered in the $17.50 to
$22.50 ranges.

2+

No wonder people curse those who
slaughtered the game. Nothing so
irritates a burglar as the discovery that
some crook beat ‘him to it.

 

13

If your grandfather was a general,
that makes you the social equal of one
whose grandfather was a profiteer.

 

FRIGIDAIRE

ELECTRIC REFRIGERATING SYSTEMS

   
 

 

 

WITH
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50th

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VINKEMULDER COMPANY
Grand Rapids, Michigan
BRANCH AT PETOSKEY, MICH.
Distributors Fresh Fruits and Vegetables

Cranberries, Grapefruit, “Yellow Kid’? Bananas, Oranges,
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HARDWARE

Michigan Retail Hardware Association.
President—Waldo Bruske, Saginaw.
Vice-Pres.—Chas. H. Sutton, Howell.
Secretary—Harold W. Bervig.
Treasurer—William Moore, Detroit.

Midwinter Is the Time For Special
Sales.

Of all the winter months, February
is probably the best for holding special
sales. ‘This applies to all branches of
trade; but it applies with particular
force to hardware. There are reasons,
and plenty of them.

In the first place, business is always
dull in February. Trade flickers. fit-
fully through January, but in the
month that follows it dies down to a
mid-winter minimum, At no period of
the year is it so essential to use excep-
tional means to stimulate business.

In the second place, a special sale
can be conducted to the best advantage
at a period when the regular business
is slight. More attention can be paid
to the sale, and the regular business
does not suffer. February is the zero
month in the trade calendar; and is,
therefore, the best time to conduct
special selling campaigns in certain
lines,

February, moreover, in most stores
is the month following the annual in-
ventory. The dealer knows his stock;
he has, perhaps, a fresh and clear
recollection of some surprises disclosed
by the January stock-taking. At the
moment he realizes the need of clear-
ing out broken lines and odd lots that
have just been uncovered; and he
knows exactly where to put his hands
on a few good “loss leaders.”

Granted that February is the ideal
month for the special sale, it remains
for the hardware dealer to select the
lines he is to feature. The rule fol-
lowed by dealers who carry on special
sales is to select lines which are not in
very great demand in the ordinary
course of business yet for which a de-
mand can be created by attractive
pricing and pushful selling methods.

It is, for instance, unnecessary to
hold special sales of screen doors in
early summer or of snow shovels after
the first fall of snow. The demand is
there already, It does not need special
efforts to stimulate it. All you have
to do is to show and advertise the
goods,

There are other seasons, however,
when these goods are not in demand;
and it is in these off seasons that sales
are advisable,

As an example, watch the advertis-
ing columns of any large newspaper in
January. See how persistently the dry
goods and department stores feature
“whitewear sales.” The idea looks in-
congruous. Whitewear does not look
like a line to play up in stormy, snowy
January. That is just the point, how-
ever. There is no natural demand for
whitewear in January. ‘Consequently
these big advertisers, who have studied
the problem intimately, set out to
create the demand—by special sales.

The working out of the same idea
has resulted in February furniture
saies, August overcoat sales, and other
regular features in the department
store calendar,

The hardware dealer can safely fol-
low this plan in deciding what to fea-
ture in his February sale. Pick out a

MICHIGAN TRADESMAN

number of lines which carry a good
profit but which are not actively in de-
mand; and feature them at special
prices. And select a few strong loss
leaders at yet more special prices to
lead the procession.

In some stores cutlery and silver-
ware are linked up with special sales
in February. Cutlery sells more or
less steadily all the year round. In
February, however—perhaps in re-
action from the Christmas demand—
the sale of cutlery is normally quiet.
The dealer knows that the line will
once more ‘become active later in the
year; but, if he is fully awake to trade
possibilities, he will not be content to
wait for the demand to revive. He
will take steps to stimulate the de-
mand, and thus will bridge the gap
‘between Christmas and spring. The
special sale, featuring the goods as
strongly as circumstances will permit,
makes a nice bridge between busy
seasons,

As to the methods to be employed
in the special sale, they are best sum-
med up in the one word—“Advertise.”

Under ordinary conditions, people in
February do not extend their shopping
much beyond the limits of actual
necessity. The man who wants to sell
things must employ unusual methods
to break down the buyer’s indifference.
The average person will buy only if
he feels it is to his distinct advantage
to do so; and the hardware dealer is
thus obligated to show the buyer that
it is worth while to buy now instead of
later.

‘At other seasons of the year, the
store window is the most potent ad-
vertising medium. But in mid-winter,
particularly in February, conditions are
different. Few people walk the streets,
Many windows are frosted. If the
weather is extremely cold, people
hurry along with their faces buried in
their coat collars or mufflers, looking
neither to right nor left. Folks stick
close to home,

That, though, brings its compensa-
tions. The evening paper is read more
closely than at other seasons. It is
therefore through the medium of
newspaper advertising that the dealer
must make perhaps his strongest au-
peal in February.

The most effective advertising of a
mid-winter special sale is price adver-
tising. And the price advertising must
be specific. Give prominence to your
selected “loss leaders.” Some dealers
make a practice of changing these
items from day to day, having only a
limited number of an article on sale at
the special price, or offering that price
for a limited time only. A popular
stunt is to have just one loss leader
for each hour of the store day. Some
dealers secure job lots of items quite
outside the regular stock, and feature
these. JI remember one dry goods
merchant who featured a cuckoo clock
at a nominal price. He had the street
in front of his store jammed an hour
before the sale started.

The job of the loss leader is to em-
phasize the idea of price reduction and
to attract attention to your sale,

On the géneral run of sales features
the price reduction will be far less
drastic. On seasonable lines some deal-
ers make a merely nominal reduction;
others make no reduction at all. The

business of the special sale is, pri-
marily, to secure trade that otherwise
would not come at all,

‘As to actual reductions, no specific
rule can be laid down. ‘Some dealers
assert that it does. not pay to give
large reductions, that in so doing the
dealer’s ability to secure the regular
price at other times is seriously im-
paired. Other dealers take the view
that the sale should be strictly limited
to lines that are slow sellers or that
are being discontinued. ‘These are
matters of individual policy, to be de-
termined by the dealer himself.

The fact remains, though, that a
noticeable reduction is an attraction
few people can resist. The fact should,
however, be emphasized that the re-
duction is for a limited period and that
after that time it will not be duplicated.
Stress that idea throughout your sale.
For a week, two weeks only, or what-
ever the period may be; and after that
—never again. Emphasis on _ that
point will help to make your sale a suc-
cess, and at the same time clear the
way for regular prices later on.

A certain hardware dealer makes a
practice of holding four special sales
in February, one each week. He has
followed this practice for several
years. “TI figured that I couldn’t lose,”
he said. “My clerks didn’t have much
to do, anyway, and the sales would
not interfere with regular business, I
started to boom the lines which were
not selling to any appreciable extent.
The system has proved a big success.”

The dealer holds one sale a week.
The sale is limited to two days, Fri-
day and Saturday. The dealer’s ad-
vertising campaign is conducted with
spirit, and people attend in droves.
Over 50 per cent. of the store’s total
turnover in February comes from these
sales. And the goods that make up
this 50 per cent. of the February turn-
over were lines that formerly didn’t
sell at all, or at least didn’t sell to any
appreciable extent.

Remember, always, to make the
most of your sale, Put it on half-
heartedly, advertise it cautiously, and
it will bring small immediate or ulti-
mate results. If you don’t believe
thoroughly in the mid-winter sale,
don’t hold one at all, If you under-
take one, set out from the very start
to make it a success, the sort of sale
that people will talk about, that will
advertise your store and bring new
customers to you.

February 17, 1932

While window advertising in Febru-
ary is handicapped, it should be util-
ized. ‘But, with the smaller crowds on
the streets and the danger of frosting
in some types of windows, elaborate
decorative displays are hardly justified.
A simple, stocky display that empha-
sizes price and price reductions, is
probably the best sort to use; it re-
quires comparatively little work to
put such a display together and under
the circumstances will get the maxi-
mum of result.

Any time you save on your window
should be devoted to interior display.
Your newspaper advertising, featuring
a limited number of lines, will bring
people into your store. There you
should confront them with a host of
additional offerings. Elaborate care in
arrangement is perhaps unjustified;
what the situation demands is con-
spicuously price-ticketing every article.
Show the old price, in black figures,
crossed out, and the new price in red;
unless, of course, you adopt the
scheme of featuring some less conven-
tional color in connection with your
sale.

‘The special sale has its by products
of business. ‘Thus, the customer at-
tracted by the loss leader is expected
to buy some other article at a special
price. But he is quite likely to buy
some regular line at the regular price.
That is why it pays to feature a few
articles so drastically cut that people
simply can’t stay away from your
store. Use your sale to bring new
customers into your store; and try to
make a favorable impression on such
customers, ‘The transient customer.
properly handled, may become a regu-
lar customer.

Then, keep your eyes open for pros-
pects in various lines—paint, stoves,
washing machines, and the like. You
won't sell these people now, but if they
are interested. a little, try to interest
them still further and get their names
and addresses so that later you may
follow them up. In this way your
special sale, even though the profits
are small, will pave the way for future
profitable business,

Victor’ Lauriston.

>>>
The good will of every merchant,
retailer and producer is now in the
balance depending upon whether or
not he yields to the temptation to meet
lower prices with lower quality. Good
will is a priceless asset difficult to ob-
tain, easily lost in times like these.

 

Michigan Hardware Co.

 

 

100-108 Ellsworth Ave., Corner Oakes
GRAND RAPIDS, MICHIGAN

Bs

Wholesalers of Shelf Hardware, Sporting
Goods and

FISHING TACKLE

 

 

Re ear elena Reatiomen pee Seay AE Say Ne Re te re A I

eee
F =

 

 

       

 
  
 

 

February 17, 1932

MICHIGAN TRADESMAN

    

15

 

DRY GOODS

Michigan Retail Dry Goods Association.
President—Jas. T. Milliken, Traverse

City.

Vice-President—George C. Pratt, Grand
Rapids.

Secretary-Treasurer—Thomas Pitketh-
ly, Flint.

Manager—Jason E. Hammond, Lansing.

 

What Will Get Sales in 1932?

If department store overhead of 1932
were no higher than it was in 1922,
stores of this type would now be hav-
ing a relatively easy time of it: As it
is, the difficulties of keeping expenses.
down in line with sales still looms up
as the toughest pfoblem of our day.
Retailers who own their own busi-
nesses, who have not large outstand-
ing obligations, who are not obliged to
pay rents based on 1928 sales or high-
er, are facing the future with a much
fairer prospect than their competitors
not so well fixed.

Payrolls have been drastically cut—
probably too much for the good of the
stores. For two years, the payroll has
been a shining mark for the sharp ax
used by the expense manager. As a
result, much useless work and ineffi-
cient help has been properly eliminat-
ed. But there is a question whether the
ax has not also cut seriously into
necessary labor.

One finds sales departments with in-
adequate sales staffs. One finds cheap-
er help, cheap in ability as well as in
earnings. The stores are not so well
kept. Dirt and dust are accumulating,
Public toilets and washrooms are often
in bad order. Repairs are neglected.
There are increasing complaints about
unkept promises, forgotten services
and all of the-other common errors of
retail store practice. Probably the
pendulum has swung too far. Payrolls,
subject to prompt readjustments, have
very largely had to bear the heavy
brunt of expense reduction, although
perhaps less responsible for overhead
and its errors than such other items as
rent, upkeep, interest charges and un-
productive publicity.

Also merchandise stocks are appar-
ently not so well checked and con-
trolled as formerly. Customers are al-
most constantly complaining about the
difficulty .of getting ordinary staple
goods. Stocks may be heavy, but they
seem to lack the most necessary
brands, sizes, qualities and colors.
This, too, is apparently a result of
cutting personnel expense.

Most customers have less buying
power than. formerly. They are more
difficult to please than before. ‘\Women
are shopping, not for fun, but for
values now-a-days. Habits of trading
with the store that mother and grand-
mother traded at are*being broken
daily. Customers are harder to please.
They are fighting hard to get the most
possible for their money. They resent
suggestions to take wrong sizes Of
colors not just what they want. They
are antagonized, now more than ever,
by incomplete stocks in’ goods that
every store should carry. Most of all,
more than ever, they are interested in
fashion.

Customers may have less to buy
with, but they. want what they want
when they want it. In spite of the de-
clines in purchasing power, there has
been no decline at all in the interest
in the fashionableness of goods, Many

consumers have been forced to buy
cheaper and cheaper goods, but they
apparently expect more style in these
new goods than in the old. Goods at
all price lines must, more than ever
be style-right.

The buying of goods for department
stores requires fashion sense as much
as ever. Consumers are less willing to
take a chance on weird styles or to
experiment. There is desire for indi-
viduality, but there is also a growing
recognition that apparel and other
goods selected for common use not
only mark a person’s taste, but also
his or her availability and success in
both economic and social life. Hence
fashion, subtly modified by individual-
ity, rules the current choices of goods.

Finally, the trading-down movement
has probably ‘been carried too far.
Prices have declined, but stores have
also sold goods at quality levels far
below these usually handled and far
below the price levels resulting from
changing conditions. There has been
an almost unbelievable cheapening in
the qualities of many lines of goods, in-
cluding not a few well-known brands,
apparently for the purpose of meeting
competition, This movement is very
dangerous. ‘Consumers have a wey of
finding out. Good will that is the re-
sult of unswerving adherence to high
standards is being dashed to pieces.

Out of the wreckage there will rise
new goods, new price lines and new
policies. There is opportunity as well
as tragedy in the wreckage that is go-
ing on in present-day retailing. ‘'Con-
sumers, though forced to consider
price, have not lost their interest in
quality and every piece of goods, mis-
represented or jerry-built for sale pur-
poses, that finds its way into consum-
ers’ hands, is likely to serve as a re-
minder for years to come to trade else-
where.

Retail business has its share of diffi-
culties and responsibilities for 1932, but
the fundamental principles that built
retail success in past business depres-

sions hold good, including honest
goods, advertised ‘honestly at fair
prices. This is the time, of all times,

to be frank and straightforward with
consumers.

‘There is one factor that is more im-
portant than previous business depres-
sions and that is the factor of fashion.
People want goods, but they want
them to be in fashion. Goods such as
your customers want, quality, fashion,
honest advertising, adequate service,
prices your customers can afford to
pay, will get results in 19932.

Paul H. Nystrom,

Prof, of ‘Marketing, Columbia Uni-
versity,

—_~+- >.
Blanket Standards Adopted.

Proposed commercial standards for
labeling wool and part-wool blankets
were adopted last week at a meeting
of manufacturers with the division of
trade standards of the Bureau of
Standards at the Hotel New Yorker,
New York ‘City. The new standards
provide that no finished blanket con-
taining less than 5 per cent. wool
shall carry the word “wool” in any
form; blankets containing between 5
and 25 per cent. wool shall be labeled
“Part Wool, not less than 5 per cent.”;
blankets containing more than 25. per
cent. wool shall be labeled with the

guaranteed (minimum) wool content in
percentage, and blankets containing
more than 98 per cent. wool shall be
labeled “All Wool.” The standards
become effective for new production
and for the clearance of existing manu-
facturers’ stocks on Dec. 31, 1932.

—_+++—__—_
Call For Straw Hats Improves.
Demand for men’s straw hats has

improved considerably since the start

of the month and substantial orders
have been placed by retailers for April

15 delivery. Buying, however, has been

delayed and the volume to date is

somewhat behind the corresponding
period of last year. Major emphasis is
placed on body hats, the percentage
being estimated at about 60, with

Panamas in the lead, Toyos, Milans

and leghorns following. The most ac-

tive wholesale ranges are the $19.50,
$24 and $30 groups. Prices have held
fairly steady since the opening of new
lines last Summer.

—_——_++ + -____-
Men’s Wear Orders Heavier.
Orders for men’s and boys’ Spring
wear show substantial gains over the
previous week, with strong emphasis
placed on warm weather sport cloth-
ing. White duck and flannel trousers
and sport coats were among the items
ordered liberally. Suits and topcoats
to retail around $15 to $20 were sought,
with some commitments made on two-
trouser suits to-sell at $25. In furnish-
ings white shirts were the most active
styles, with only a few fancies moving
Mesh styles began to receive some at-
tention. Felt hats to retail at $1.95
and $2.95 were favored.

 

MICHIGAN BELL
TELEPHONE CO.

 

 

offers more.

 

Enjoy Winter Sports in
MICHIGAN

Ens OY the outdoor sports that Michigan offers.
Tobogganing . . . skating . . . iceboating ...
fishing ... hunting ... skiing ... whatever your
favorite winter pastime, there are unexcelled
facilities for it in Michigan. No other section

Get upa party fora week ora week-end. Telephone
ahead to assure accommodations. And while
you’re away, keep in touch with family and office
by telephone. Knowing that all is weil at home
will add to the pleasure of your outing. g%;

Long Distance rates are surprisingly low.

Photo Courtesy of The Detroit News

  

 

 

   

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP.and FOLDING PAPER BOXES

SPECIAL DIE CUTTING AND MOUNTING

G R AN D

   

a a oe |

DS. MIC HI

G AN

16

HOTEL DEPARTMENT

Hotel Notes of Interest To Every
Landlord.

Los Angeles, Feb. 13—Since my five
years’ sojourn in California quite a
number of the fair sex with whom I
became acquainted in hotel operation
in Michigan have asked me either per-
sonally or through the mails to lead
them to soft jobs in hotel operation in
the Golden ‘State. Now, I aim to be a
very willing and accommodating in-
dividual under most circumstances but
I am free to confess that fraternizing
with California hoteliers has not been
a long suit since I came out here. I
own to having made a few warm ac-
quaintances among the craft here, but
it is because I have never asked for
any favors of any kind, that I retain
their friendship. Asking for jobs for
other folks cannot be successfully pur-
sued along the line of friendship. Now
I have before me a letter from another
Michigandress who wants me to ac-
quaint her with the duties and respons-
ibilities of a hotel hostess, in which
she has just completed a hotel cor-
respondence course, but doesn’t know
whether she is following the right lead.
This is a subject that has absorbed
much careful study on my part, and if
I can be utilized in conveying any
worth-while ideas on the subject, will
be glad of the opportunity to do so.
Hotel hostessing or social executiving
has become a favorite profession for
society women who have lost their
husbands in one way or another or are
helping living ones to battle with de-
pression, etc. Most of them have been
used to luxury, to correct social usage,
to make social affairs run more smooth-
ly, to entertaining house parties, to
thinking up entertainments and bring-
ing together congenial people. ‘When
suddenly thrown on their own re-
sources they are unfitted for office
work or most lines of business. So
they have created this charming busi-
ness of their own and have raised it to
such recognition that now it really is
a profession taught in the schools. Re-
cently I attended a luncheon given at
one of the high schools here where the
hostess class served and directed the
affair and J was more than ever con-
vinced of its possibilities. A hotel ex-
ecutive, commonly supposed to be an
accountant or something along those
lines, is not a mere individual filling a
clerical position, but is in reality a
‘hostess—a landlady—in fact. And
within the last few years hotel hostess-
ing has not only become a ‘fine art but
an important profession. It has chang-
ed hotel life from something rather
lonesome and monotonous to one
grand, sweet house party. It has made
of many of the leading hotels import-
ant social centers. Speaking from the
standpoint of the guest, when you
register at one of the big tourist ho-
tels you may feel you are a stranger in
a strange land, a lonely mortal in a
great city. In an experience covering
a period of a quarter of a century as
a commercial salesman J claim to be
able to speak from experience. Nowa-
days when you are beginning to feel
sorry for yourself there is a rap on
your door and you are handed a hand-
written note, written in a feminine
hand. It is from the social executive.
It welcomes you to the hotel, tells you
of certain entertainments and diver-
sions which are planned for the guests,
and asks you that you inform the so-
cial executive which, if any, of these
things interest you. If you wish to be
let alone, your privacy will not be in-
truded upon. But if you yearn to get,
into the whirl of things, you need only
to so indicate, and before you hardly
realize it you will know a lot of
worth-while, congenial people, and
you will have diversions and com-
panions to choose from. It sounds
rather easy and luxurious, for the so-
cial executive in an important hotel
usually has an apartment which would
cost us rank outsiders a goodly sum,

 

MICHIGAN TRADESMAN

but trying to do it, is one thing and
accomplishing it is yet another. If
you have ever successfully entertained
a house party, just imagine entertain-
ing a group at Abe Frank’s Ambassa-
dor, with oodles of rooms and guests
to fill them all. And all the time—
day and night. That is why I have
written this article. JI am inot dispar-
aging correspondence schools. They
have filled a useful field and will con-
tinue to do so. Neither am [ discour-
aging the efforts of a legion of hotel
executives’ wives, whether they are in
Michigan or elsewhere, who are trying
every wakeful moment of their exist-
ence, to make the patrons of their own
caravansary “feel at home,” but I am
trying to impress upon the minds of
social executive graduates from cor-
respondence schools that such duties
are rather more than perfunctory. But
a profession of this kind is really worth
while, and one of my purposes in writ-
ing this article is to indicate to the
wives and helpmates of a lot of fra-
ternal friends of mine that I am not
neglecting them altogether, when
summing up my weekly offerings to
the mere males who are running ho-
tels and think they are all there is to it.

The executive offices of the Arthur
L. Roberts Corporation have recently
been transferred from Winona, Minne-
sota, to Minneapolis. This company
operates several hotels in Michigan,
and is quite likely to increase its quota
as time moves on,

The American Hotel Association is
making a strong fight against the pro-
posed tax on phones and electric lights
as a means of governmental revenue.
Ostensibly this proposed ‘tax is sup-
posed to be paid by the public utilities,
Dut in reality it will be passed on to the
users, and the hotel man who is sup-
plying a lot of conveniences to his
patrons, without any hope of compen-
sation, knows he is to be placed on the
sacrificial altar. ‘Consequently the A.
H, A. is again functioning in a sub-
stantial manner.

In a recent mention J made of Harry
Halfacre, manager of Hotel Pfister,
Milwaukee, I neglected to state that
he was honored with a re-election as
president of the Milwaukee Hotel As-+
sociation. Also it will interest a lot
of Milton (Magel’s friends in Michigan
to know that he has been elected on
the board of directors of the same or-
ganization. Milton, who was for a
long time treasurer of the Michigan
Hotel Association, manages the Mar-
quette Tower, one of the de luxe resi-
dential hotels of the Schlitz ‘City.

The Book-Cadillac, Detroit, W. J.
Chittenden, Jr., resident manager, is
inaugurating a mew era of reduced
prices in its various restaurants. I't is
a point well taken, One of the largest
catering establishments in Los Angeles
with the manager of which [I have a
pleasing acquaintance, a few months
ago, reduced its charges materially and
reports that a deficit of the year of
1930 of $120,000 has been reduced to
less than one-half of that sum. Given
a fair break they hope to get out of the
red this year.

There is some opposition expressed
by Detroit caterers to the establish-
ment of a restaurant in the postoffice
in that city. Of course, it is for the
service of employes only, but it looks
like an infringement on the rights of
private operators.

L. Behringer, manager of Hotel
Huron, Ypsilanti, accompanied by his
wife, has been making a visit at 'Wil-
mington, Delaware, among relatives
and old associates.

George Kelley, a newspaper and ad-
vertising man from Kansas City, has
assumed the duties of promotion man-
ager of Webster ‘Hall, Detroit. This
hotel, now operated by the Transcon-

tinental Hotels, is under the manage-
ment of Franklin Moore, with whom
Mr. Kelley was formerly associated in
the flying service.

A. B. Riley, who was at one time
manager of Hotel Bancroft, Saginaw,
and afterwards connected with various
Detroit hotels, among them the
Savoy—now the Detroiter, is running
the Fairgrounds Hotel, St. Louis, Re-
cently he visited his son, J. A., man-
ager of Hotel Westlake, formerly well
known in \Michigan operating circles.

T. J. Sullivan formerly with one of
the leading hotel auditing companies,
of Chicago, has gone to the Book-
Cadillac, Detroit, as general auditor,
succeeding Norman A. Wright, who
has filled the position since 1925,

Dower rights of Mrs. Narcissa Tul-
ler, in the Hotel Tuller, Detroit, were
established a short time since by Judge
Guy A. Miller, who gave her six
months in which to redeem the prop-
erty. ‘The decision was the outcome of
Mrs. Tuller’s suit to set aside the fore-
closure by which it passed to the De-
troit Trust (Company as trustee for the
bondholders, ‘The attorney for Mrs.
Tuller announced that plans are under
way for her to recover the hotel
through a new financing program, Un-
der this decision the hotel will con-
tinue operation under Receiver Walker,
with L. MacGregor as manager.

I notice that Josephus Daniels, a
former Secretary of the Navy, has been
elected president of the Sir Walter
Raleign Hotel, at ‘Raleign.

The shipping of California-raised
lettuce has increased from 6,350 car-
loads in 1920 to over 50,000 carloads
in 1931. Why this increase in the pro-
duction of lettuce? It is surely the re-
sult of so many Americans going upon
a vegetable diet, as they have been do-
ing of late years under medical advice.

February 17, 1932

Advertising has also played a promin-
ent part in the creation of a great let-
tuce market, the growers having ap-
propriated $200,000 to acquaint people
with the healthful qualities of this par-
ticular vegetable. Standardized pack-
ing was also adopted by the producers

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

GEO. W. DAUCHY, Mgr.

 

Park Place Hotel

Traverse City
Rates Reasonable—Service Superb
—Location Admirable.

GEO. ANDERSON, Mgr.
ALBERT J. ROKOS, Ass’t Mar.

 

 

New Hotel Elliott
STURGIS, MICH.

50 Baths 50 Running Water
European

D. J. GEROW, Prop.

 

 

Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St., W.
GRAND RAPIDS, MICH.

 

 

CODY HOTEL

GRAND RAPIDS

RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms as

400 Baths

RATES
$2.50 and up per day.

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.

European $1.50 and up per Day.
RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,

Pres. and Gen. Mgr.

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mar.
Muskegon -j- Michigan

 

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop

 

 

“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous
patronage implies.”

HOTEL ROWE

Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

 

 

 

 

February 17, 1932

MICHIGAN TRADESMAN

17

 

who lined their crates with waxed
paper and assured the buyer of qual-
ity. Along these lines I might also
mention the fact that caterers every-
where assert that there is a rapidly in-
creasing demand for raw vegetable
salads of every description, which
should be sufficient notice to restau-
rant operators to be abreast of the
times in preparing these dishes, and
giving publicity of the fact that they
are to be had.

 

One of the things in hotel invest-
ments which seems like real tragedy to
me is the fact that depreciation of phy-
sical properties is not fully considered.
Here we have a wonderfully beautiful
hotel structure, strictly up to the
minute, and to-morrow it is passe. You
yourself realize that many a_ hotel
which you visited yesterday seems
very much out of date and yet the
changes are mere minor ones. The
successful operator will watch these
little details and supply the trifling con-
veniences, such as corkscrews, re-
ceptacles for razor blades, etc., without
being compelled to do so as a military
necessity.

‘California courts have assumed the
position that hotel operators are re-
sponsible for about everything which
takes place in their caravansaries and
making it decidedly embarrassing in
many instances. For example a guest
in one Los Angeles hotel made the
claim that he had suffered a_ loss
through pilfering from his room, Ac-
cording to the landlord, two safety
locks were provided for each entrance
door, as an evidence of a special desire
on the part of the hotel man to pro-
tect the occupant. In this particular
instance it was found that one of the
said locks was defective, and the court
held that while the law required only
one lock, where more than that num-
ber were provided it was optional with
the guest to utilize but the one and
this one proving defective, the re-
sponsibility was placed upon the hotel.
Of course any judge who would hold
to a position like that is a fit subject
for a detention hospital, but the hotel
man has to pay just the same or go to
an endless expense to try and secure
justice in a higher court.

 

The present riot of insane ideas be-
ing inculcated in Washington from the
President down to the legislator from
Hooppole township, just simply dem-
onstrates the fact that the dear people
get just about the kind of government
they deserve. The public who pays
never seems to take any interest in
knowing or caring who pays out their
money, so long as they are permitted
to turn over and go to sleep. The
farmer is another poor sucker, He is
supposed to have his sayso in the af-
fairs of the government, and the wary
politician sees to it that the smoke
screen is so adjusted that the farmer
imagines he sees something until after
his vote is counted. The bureaucrats
put on the finishing touches and the
rarmer is away “over the hills to the
poorhouse.” How many of us know
that for the past ‘fiscal year the Presi-
dent not only drew a salary of $75,000,
an additional amount of $25,000 for
traveling expenses, and the upkeep of
the White House was in excess of
$450,000. One hundred employes to
await the pleasure of one small family.
And yet they are even agitating the
subject of an increase in this allow-
ance—because of financial depression,
I presume. Frank S. Verbeck.

 

Cheboygan—Announcement of the
sale of the Northern Hotel to O. P.
Welch has been made as the receiver-
ship action of Welch, McIntyre and
Welch, former owners, was settled in
Judge V. D. Sprague’s special term of
circuit court at ‘St. Ignace. In the
matter of the ‘Hotel Grand, of Mack-

inac Island, it was announced that the
bankruptcy action will be discontinued
and a settlement made out of court.

Albion—The Superior [Hotel 316 1-2
South Superior street, which has been
operated for about two years by
William R, Winslow, has been closed
and Mr. and Mrs. Winslow are now
residing about a mile East of Albion
on USS 12 highway,

—_>+.+____
Lively Meeting of Kalamazoo U. C. T.

Kalamazoo, Feb. 15— Kalamazoo
‘Council, ‘No. 156, U.C. T., was doubly
honored by having as their guest
speaker Brother Trace, Secretary of
Zanesville Council, No. 20, who came
to Kalamazoo as a representative of
the Supreme Council; also a delegation
of ten counselors and their wives from
Battle ‘Creek ‘Council, No. 253, to at-
tend the evening programme Saturday,
Feb, 13, which was our regular month-
ly meeting date. A ‘bounteous dinner
with valentine novelties was served by
Mrs. H. L. Chivington and her com-
mittee of the Ladies Auxiliary, after
which the ‘Council and Auxiliary meet-
ings took place, followed ‘by a dancing
party.

Brother Trace enlightened the mem-
bers on the subject of increased assess-
ment, which has been brought about
by greater liabilities caused by the au-
tomobile and the meeting was given
over to general discussion.

Earl Fraker gave a few remarks on
team work, he being chairman of that
committee.

It was voted to entertain the ladies
at a banquet dinner to be served by the
men in conjunction with our March
meeting, G. E. Ranney being appointed
chairman for the occasion,

Work on the State convention meet-
ing to be held in June is_ steadily
bringing forth results which Chairman
D. L. Goodrich says will be a grand
and glorious convention.

Kalamazoo Council extends an in-
vitation to all counselors to visit our
meetings, which occur on the second
‘Saturday of the month in the Odd
Fellows temple on West ‘Cedar street.

Frank Saville.
—_+> +.
Silver Advance Helps Hollow Ware.

Encouraged by the rise in bullion
prices, manufacturers of sterling sil-
ver hollow ware look for a sharp in-
crease in demand over the next two
weeks. A few retailers have reordered
on regular Spring merchandise to pro-
tect themselves against possible price
increases. Others are expected to take
similar steps as soon as they are con-
vinced the rise in the primary market
is permanent. As yet there has been
little talk of advancing prices on finish-
ed sterling ware, but producers point
out that further increases of 5 to 10
per cent, in raw material may force
such a step Goods to retail at $5 to
$7.50 were in demand from stores yes-

terday.
—_~++.—___.

State Bank of Coloma to Re-open.

Coloma, Feb. 15—The State Bank
of Coloma closed Dec. 17. The officers
of the bank have been working for the
banking department of the State. The
banking department requires 95 per
cent. of the depositors to sign the
agreement. Up to last night over 93
per cent, of depositors had signed up
and I understand by Tuesday evening
they will have more than 96 per cent.,
so the re-organization and re-opening
of the bank is assured. This informa-
tion comes to me second-handed, but
I have every reason to believe it is de-

pendable. Never in the history of any
community have the ‘business men,
merchants and citizens generally

rallied as the people of ‘Coloma did in

this matter to maintain their bank.

MEN OF MARK.

 

Simon Shetzer, Treasurer I. Shetzer
Co., Detroit.

There is plenty of work to be done
for the retail stores and for the Detroit
market. Groggy businesses to be re-
habilitated, useful merchandising ideas
to be perfected and applied, new selling
plans and drastic changes to be in-
augurated, so that the retail stores may
be all set for the new era that is
dawning on the industrial horizon,

Which brings to mind that organ-
izations, like individuals, all too often
fail to receive the credit their efforts
and accomplishments ‘merit. But
from time immemorial this never acted
as a deterrent to those loyal souls in
the fulfilment of their ideals and their
avowed duty to their fellowmen.

Year in and year out the Wholesale
Merchants Bureau of the (Detroit
Board of Commerce has striven earn-
estly to co-operate with the interests
of the retail merchants. The board
has worked diligently to improve and
increase transportation facilities, to
acquire and disseminate practical mer-

 

Simon Shetzer.

chandising standards, to transpose
business from the old to the new or-
der. These are but a few of the many
things it has done unobtrusively, with-
out blare of trumpets, for the service
of the trade.

The election of Simon Shetzer as
head of the wholesalers for the ensuing
year was an unusually happy one. Mr.
Shetzer is possessed of youth, experi-
ence, ability and demonstrated leader-
ship qualities. Simon, more familiarly
known as “Si” Shetzer, is treasurer of
the I. Shetzer Co., 142 East Jefferson
avenue, Detroit, wholsale distributors
of men’s furnishing goods. He is a
native Detroiter, is possessed of a rare
intellectual and business background,
and is the youngest man ever elected
to the office of president of the Whole-
sale Merchants Bureau, which also
automatically makes him a director of
the Detroit Board of Commerce.

Born Jan. 16, 1900, he attended the
public schools in Detroit, passing the
grammar grades and high school with
high honors. At the age of 21 years
he graduated from the University of
Michigan, College of Law, with high
distinction, receiving his A/B. degree.
From Michigan “Si” treked to Har-

vard and three years later graduated
with highest scholastic honors, adding
a L.L.D. degree ‘to his collection.

Returning to Detroit in 1924 he
practiced law until 1926, when he join-
ed the organization headed by his
father, :Isaac Shetzer. At that time the
firm carried general lines of men’s and
women’s furnishing goods. Simon’s
commercial and law training peculiarly
fitted hiim for the duties of credit man-
ager, a department he has administer-
ed for the past six years.

Gradually the merchandising meth-
ods of the house have been changed to
meet new conditions. Many lines were
discarded and specialty lines represent-
ing Nationally known manufacturers
were substituted for general makes of
unknown producers. Additional sales-
men were added and the logical busi-
ness expansion followed, much of
which is attributable to “Si” Shetzer’s
enthusiasm and progressive business
vision,

Mr. ‘Shetzer is a member of the Na-
tional Wholesale Dry Goods Institute,
a member and chairman of the com-
mittee of investigation and prosecu-
tion of commercial frauds and former
president of the Detroit Association of
Credit Men. He was at different times
president, vice-president and secretary
of the Wholesale Dry Goods and Ap-
parel Association. He holds a mem-
bership in the Phi Beta Kappa, which
carries with it the highest scholastic
honor and he also belongs to the Phi
Sigma Delta fraternity.

In 1925 he married Gloria Joy Zeits-
man, of 'Columibus, Ohio. They have
one daughter, Elizabeth Ruth, three
years old.

“Si” Shetzer’s only hobbies are his
family and the advancement of the
business interests of the I. Shetzer Co.
That under his guidance the Whole-
sale Merchants Bureau will attain a
banner year in progress and achieve-
ments is the prediction of all who
know the smiling, genial, accomplished
“Si” 'Shetzer.

—_++.>—___

Sharing is the great and imperative
need of our time. An unshared life is
not living. He who shares does not
lessen ‘but greatens his life, especially
if sharing be done not formally nor
conventionally, but with such _hearti-
ness as springs out of an understand-
ing of the meaning of the religion of
sharing —Rabbi Stephen S. Wise.

weeded diieadiiincnenien
We appreciate calm only after storm,

 

 

United Securities
Company
of Kansas City, Mo.

Wishes to Announce the
Appointment of

Guy E. Northrup

District Manager

Who Will Be
Associated With

L. M. WITTERS
State Manager

in Combined Offices at
20 Fountain St., N. W.

Phone 4-1291 Grand Rapids

 

 

 

 

 

 

 

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|
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t

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|
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ih
1
i

 

18

DRUGS

Michigan Board of Pharmacy.
President—Clare F. Allen, Wyandotte.
Vice-Pres.—J. W. Howard Hurd, Fiint.
Director—Garfield M. Benedict, San-

dusky.

Examination Sessions — Beginning the
third Tuesday of February, March, June,
August and November and lasting three
days. The February and June examina-
tions are held at Detroit, the August ex-
amination at Ironwood, and the March
and November examinations at Grand
Rapids.

Michigan State Pharmaceutical
Association.
President—J. C. Dykema, Grand Rapids.
First Vice-President—F. H. Taft, Lan-

ing.
: ‘Second Vice-President—Duncan Wea-

er, Fennville.
. Secretary—R. A. Turrell, Croswell.
Treasurer—Clarence Jennings, Law-

rence.

Prescription Liquor Used Mostly as
Beverage.

More than 90 per cent. of the pre-
scriptions issued ‘by doctors for pre-
scription liquor to-day are “bootleg”
prescriptions for whiskey intended to
be consumed as a beverage, Dr. Arthur
D. Bevans, of Chicago, former presi-
dent of the ‘Chicago Medical Associa-
tion, declared Feb. 3 in testimony be-
fore the Senate Manufactures sub-
committee considering legislation for
manufacture and sale of 4 per cent.
beer.

Pointing out that a doctor receives
$3 per prescription, Dr. Bevans said
that a physician can make $1,200 an-
nually out of such prescriptions, and
that there is a “terrific temptation”
among doctors with an income of less
than $2,500 to make this additional
money. He expressed the belief that
the product furnished is frequently
furnished by a bootlegger to a drug-
gist, and that these divide their profits.

Dr. William F. Lorenz, of the med-
ical faculty at the University of Wis-
consin, took exception to the state-
ments. “My professional experience
would certainly not justify any such
accusation,” he said. “I am amazed
at anyone maligning the medical pro-
fession to that extent. That we may
have no blackguards in the profes-
sion, I won’t say, but I certainly don’t
believe that it applies to the profession
as a whole.”

Dr. Bevans, appearing before the
Committee in favor of prohibition, de-
clared that he was “convinced that al-
cohol is a narcotic which should be
controlled just as other narcotics

~ should be controlled.”

Dr. Lorenz, on other other hand,
said that in the light of his personal
experience he, although once favoring
prohibition, had changed his mind and
believed that the Eighteenth Amend-
ment should be repealed.

“I feel the entire thing is wrong in
the present situation,” he said. He
said there is much more drinking
among young people in schools and
colleges now than formerly.

Dr. Bevan told the Committee of
physicians receiving as much as $1,200
a year from liquor-prescription fees.
He pointed out that many physicians,
earned less than $2,500 a year and that
the temptation is great make the
extra $1,200 a year. More than 90 per

cent. of these are not scientific med-
ical prescriptions, but are “bootlegging”

MICHIGAN TRADESMAN

prescriptions, he said, expiaining that
he did not mean to cast reflection upon
the medical profession.

In Germany, about 50 per cent. of
the students attend to their work and
drink little, while 50 per cent. drink a
great deal and do not attend to their
work, Dr. Bevan told the Committee.
Post-mortems in Germany disclosed a
marked effect of alcohol on the heart,
kidneys and stomach, he explained.

“Cirrhosis is a very common thing
in Germany also,” the Chicago doctor
continuedi “It is more apt to be pro-
duced by hard liquors ‘but wines, con-
taining 10 to 20 per cent., and beer
containing 3 to 5. per cent., used in suf-
ficient quantities will produce cir-
rhosis.”

Senator Hatfield (Rep.), of West
Virginia, enquired if 4 per cent. beer
used over a long period of time would
not produce the effect disclosed by
post mortems in Germany, which the
witness had described.

“That’s true because in Germany the
beer contains from 3 to 4 per cent. of
alcohol,” replied Doctor Bevan. He
explained that one-tenth of 1 per cent.
of alcohol in the blood is the begin-
ning of drunkenness, two-tenths of 1
per cent. is a state of drunkenness, and
five-tenths of 1 per cent. is the point
apt to result in death.

“It isn’t very difficult to produce the
fatal amount with strong wine, but it is
difficult to produce it with beer,” he
said. “Seven or eight quarts of beer
would be required to produce a pro-
found anaesthetic effect.”

Dr. Bevan testified that the effect of
excessive drinking by parents was a
possibiilty of producing children weak
mentally and easily acquiring the ex-
cessive alcoholic habit.

Asked whether 4 per cent. beer
would in his opinion satisfy the drink-
ers of alcohol, he said: “That is a mat-
ter that varies with the individual. In
beer drinking countries there are many
who drink little. On the other hand,
there are individuals who begin by
drinking beer and take the stronger
liquors. What the percentage is, I
don’t know, but there is a definite per-
centage.”

“J am convinced that alcohol is a
narcotic which should be controlled
just as other narcotics, such as opium,
should be controlled,” Dr. Bevans stat-
ed. “It should be controlled because
it is a habit-forming drug which af-
fects a great percentage of individuals
in our communities.”

“Such control doesn’t mean tyranny,”
he continued. “It means science, evo-
lution, civilization. I have no question
but what ultimately opium will be
eliminated from our civilization. I have
no question but what the evil effects of
alcohol also will be eliminated from
our modern civilization.”

Questioned as to how this would be
brought about, he said: “There will be
some form of law that will be backed
by science and the education of the
people.” He emphasized that the solu-
tion depends on the education of the
people in regard to the scientific as-
pects of the case. “It is often neces-
sary to protect the individual against
himself,” he asserted.

Reverting to a former statement by
the witness, Senator Metcalf (Rep.), of
Rhode Island, asked: “You say that
90 per cent. of all the prescriptions for
alcohol are illegally issued?”

“Not illegally issued, but they are
bootlegging prescriptions intended to
be consumed as a beverage.” Dr. Be-
vans answered. He explained that
doctors receive $3 for a prescription,
adding that “not an inconsiderable part
of the alcohol in a drug store finds its
resting place and consumption in that
way.”

Dr. Evans stated that prohibition has
made liquor more expensive and “has
cut out a lot of drinking” on that ac-
count, He emphasized, that his remarks
regarding prescriptions had not been
aimed against the medical profession.
“The doctors represent as fine a group
as any profession,” he said. “It is too
great a temptation, that is all.”

Dr. Lorenz, questioned by Senator
Blaine, stated that he was a member
of the medical school faculty at the
University of Wisconsin and had par-
ticular experience in the treatment of
mental disorders.

Senator Blaine asked as to the opin-
ion of the witness concerning the state-
ment that 90 per cent. of prescription
whisky issued was the “result of a
conspiracy to violate the law.”

Dr. Lorenz responded: “I was very
much amazed to hear that statement.
I certainly cannot concur in that state-
ment. My professional experience
would certainly not justify any such
accusation. I am amazed at anyone
maligning the medical profession to
that extent. Many prescriptions are
written but in a great majority of cases
in the belief that they are for the treat-
ing of a patient according to his needs.
That we may have some blackguards
in the profession, I won’t deny, but I
certainly don’t believe that it applies
to the profession as a whole. I think
the profession resents the idea that
they are in any sense bartenders serv-
ing in that capacity.”

Asked by the Committee Chairman,
Senator Metcalf, as to the bill before
the Committee for 4 per cent. beer, Dr.
Lorenz said he had never seen a men-
tal or a nervouse disease due to beer

drinking. “I have seen many due to
excessive alcoholism from distilled
forms.” He testified that excessive

beer drinking will cause certain kidney

 

February 17, 1932

and liver changes but only when ex-
cessive.

He stated that he would not regard
alcohol as a good food, but that he
considers beer “as a food and a good
beverage.”

“Do you think that alcohol has a
place in the profession in the treat-
ment of disease? questioned Senator
Hatfield,

“Many other things could be used
probably to better advantage than al-
cohol,” the witness replied.

“Do you feel that the Eighteenth
Amendment should be repealed?” con-
tinued the West Virginia Senator.

“Yes, sir, I do,” was the reply, ex-
plaining that he came to his conclusion
late because he had thought there was
a lot of merit in proibition. Dr. Lorenz
said there had been a marked reduc-
tion in the number of mental diseases
due to alcoholism from 1906 on due
to temperance efforts, that during and
following the war to 1921 and 1922
there had been a continued falling off
in the number of cases of severe alco-
holism with mental disorders,

“Since 1921 and 1922 the curve has
been going steadily up until we have
passed the number of cases of insanity
due to alcoholism reached under the
teachings of temperance,” he said. He
expressed the belief that if beer were
available the public would not seek the
use of distilled or spirituous liquors as
at present. “I do not think beer drink-
ing is a habit in the sense of being a
drug addiction,” he remarked. “It is
quite different from the drinking of
hard liquor, which can become a drug
addiction.”

“TJ haven’t any bias,” he told the
Committee. “In the light of my per-
sonal experience, I have changed my
opinion. I feel the entire thing is
wrong in the present situation. I am
reflecting my personal experience at a
large University where there are many
students, I believe there is less alco-
holism at our university than at any
other but there is some. It is particu-
larly a serious thing from the social
standpoint to see drinking done now
by girls who ordinarily, of course,
would) have resented the thought of
anyone taking whiskey or gin bucks.”

“Do you believe there is more drink-
ing done by young people in our
schools and colleges to-day?” asked
Senator Metcalf.

 

cr

   

 

PUTNAMS

EASTER TOY ASSORTMENT

PUTNAM FACTORY

National Candy Co., Inc.

24 Lbs. of
ASSORTED
EGGS
and
24 ASS’T TOYS

Not Too
Many For
Any Dealer.

Grand Rapids, Mich.

 

 

 

 

 
 
   

 

 

 

February 17, 1932
MICHIGAN TRADESMAN 19
“IT know it,” Dr. Lorenz replied. “I the idea of buyin i .
; : ying and selling for W URRENT
know that to be a fact. It is not a profit. HOLESALE DRUG PRICE C
matter of speculation. It is so obvious To get away from the lowest price ;
that it is an undisputed fact.” lines and push medium priced mer- Prices quoted are nominal, based on market the day of issue.
— +2 > —__—_ chandise. Acids Cotton Seed --.. 1 25@1 50 Benzoin Comp’d_ @2 40
Japanese Grass Rugs Bought. Boric (Powd.)_. 11%@ 26 Cubebs -------. 5 00@5 25 © Buchu --_-._____ @2 16
Cis Bont To produce profit and volume Borie (Xtal) _.11%@ 26 Bigeron ---.-_.. 4 00@4 25 Cantharides .... @2 53
eet m Japanese prod- through item promotion. Carbolic -----_--- 3¢@ 43 Bucalyptus 1 00@1 2% Capsicum -..... 3
ucts cut into the sales volume of do- We bococes Jick wale i : Citric ~--------- 20 @ 65 Hemlock. pure... 3 0003 % = Catechu
: s and good will Muriatic 3%@ 10 Juniper Berries. 4 00@4 26 Cinchona ........ @2 16
mestic grass rug manufacturers this through complete stocks of staple and Nitric ----------_9 @ 16 on - oe Colchicum -.... @1 8
monte. The Japanese metchandise, “wanted sivlerieht merchandi I screener ‘= = tare Not a i 2Q1 40 oo ena a
ick he nee i Z y g nerchandise. Sulphuric —_------ 3%@ 10 Lise age egy nate @2 04
Ww yers claim is available at 10 os cat nove “cell 3 4 Tartaric 35@ 45 vender Flow.. 6 00@6 2% Gentian -______ —- @1%
' d d : a p se into the Ofgats oe Lavender Gar’n. 1 26@1 50 Guaiac -_.....__. @2 28
per cent. under domestic wholesale ization and into the advertising. Lemon -—._-.. 2 00@2 26 Guaiac, Ammon- @2 04
levels, has received a generous part of To revalue the buy d hi — io i fa oe oe
nebo << : e buyer and his re- water, 26 deg.__ 06 @ 18 Linseed, raw, bbl. @ 58 Iodine, Colorlesa_ @1 50
the business usually placed with manu- sponsibility for results Water. 18 dex... 5%@ 13 Linseed, bld., less 68@ 76 Iron, Clo. -_____ 1 66
facturers, Sales by domestic producers T . : < : Water, 14 deg... 5%@ 13 Linseed, raw, less 65@ 173 nO -.-----~--—- $1 44
rere 4 ‘ o realize the shorter selling life of Carbonate _..-- 20 25 Mustard, @ 30 h -...... @2 53
uring the last two weeks, a period merchandise and the value of low,  Chleride (Gran) 08 @ 18 fo as : asi = ne on gi 80
when buyers ordinarily fill in on Sum- complete stocks and fast turnover. Olive, Opium, Cam: ; a
mer requirements, have been substan- To develop a balanced job through qopaiba ee 80 au ne re Rhubei _. 8: o2
i : : oD: ciated Malaga, pale ica
tially under 1931 volume. Fiber rug painstaking attention to details in exe- Fir (Canada) -- 276@3 00 = green --_-_-_. 8 85@3 25
manufacturers are enjoying a demand cytion that “will tax our capacity for tt isetiul oo 0002 20 oreo aa <a Palete
comparable to last year’s and are not hard work.” Tolue 1 50@1 80 Ovincaene pecs oss = Lead, red dry _. 12@12%
affected by the foreign competition. ——_+ +. Peneauien oo inn wae 1 Boe
i ne : Pa Barks eppermint --.. 3 50@3 75 é oil . 12%
Something New in Wra eo wee To save something each month de ji een we oe Rose, pure ___. 13 50@14 00 co yellow bbl. @ 2%
ppings. velops self-control. The power frees Gagsia (Saigon) -_ 40@ 60 Sars — 1500175 Rea Vestas oo s@ ¢
: Transparent wrapping materials have one from fear and gives abiding cour- Sassafras (pw. by @ 40 t (sctiebanass 12 50@12 76 baa Venet'n Ene. 49 ;
in recent years made possible many age, Such moral strength is of far ae ee 156@ 25 Sassafras, true 2 00@2 25 Whee aa” a = 3
new packaging. They have, in fact, greater value than the mere possession S oO saan Phen mannan 5%4@10"
profoundly affected the whole trend of of the money that has been saved.— ~ Berries re Prep. -. 2 456@2 65
merchandising. i : one 75
N § : Samuel W. Reyburn. Fish’ i ee e 25 1 7 Msceillaneous
ow a new transparent wrapping, ine 1o@ 20 ‘Turpentine, bbl. -_ @ 49 Acetanalid -. 67@ 16
for which advantages are claimed, is PO CON +” wiseeteen ee ain ‘powd. ____ Sue
ready for use. It is made from cotton BROOKSIDE BRAND ie cs Mm... 6 00@6 26 sismuth, ao
instead of wood fiber, as most such WHISK BROOMS Licorice, box -. 1 50@2 00 = ee ee oone xtalor 1 72@2 00
wrappings are. It is almost perfectly Licorice, powd. -- 50@ 60 Wintergreen, art 75@1 00 vowdared a-enee 6@ 13
: orm Seed _... 6 00 ‘antharides, po.
transparent, is undamaged by water, (am) he étamane Wormwood -.. 7 0007 2 Calomel irene 2 noe rs
does not become brittle in extreme 4 ROTARY PRIZE ie 15@ 80 (apatoum, Dowd 42@ 66
cold, and is not discolored by extreme .  SEMAM oa Chamomile Ged.) 35@ 45 Potassium Cassia “Bade _- 35@ “
heat. Whisk Chamomile Rom. @ © picartcnate ___ 36g 40 ae zo 25@ 35
Chemically, it is cellulose acetate, AMSTERDAM BROOM CO tera aaa cpa 18@ 25 Chloroform ------ i "
: : AMSTERDAM, N.Y Gums omide ---_______ 48@ 51 Ch ee
one of the important materials of the co Acacia, Ist __-- @ 50 — aoe b44@ 71 Gaeatna pone p< be
rayon group and the principal ma- Acacia, 2nd -— —s- @ +45 Chlorate ong ite 3 Cocoa Butter ____ 10@. 33
terial of safety (non-inflammable) Ao Powdered 30 35 i ee 17@ 24 “OTKS list, leas 30710 to
h hi Aloes (Barb Pow) 3 Cyanide -- 33@ 9 Co on
photographic film. aie ton Bd. =o = Fodida 2 4 06@4 28 Gon -—--——- 34@ 10
—+++__ Aloes (Soe. Pow.) 78@ 80 bermanganate __ 22%w 35 Fs Supe a.
Merchandise Managers Learned Last Asafoetida -_--_- ue @ poe ee eS Cream ie. Hs te
Year That Pow. —__- @ 7% su e, red - 70@ 15 Cuttle bone _-. 4
ulphate  _..____ 35: 0@ 60
: Camphor ---~--.. 80@1 00 - 35@ 40 Dextrine ______ %@ 15
The shrinkage of surplus and the Guaiac ..--.----- @ 60 Dover's Powder 4 00@4 50
passing of dividends make the making ALL STYLES i # b waate aay lt ’ is
of a profit imperative. Lato powdered. @1 20 Atenet mn 30@ 40 Epsom’ Salts, bbis. 0s
eet Ca eee ce De er ee Ree ee er . Ww ed
It is necessary to turn from profit- AND PRICES Myrrh, powdered $ 13 alamus io ten 260 65 Ergot. pric Rr : et 7 00
less volume price promotions back to Opium, powd. 21 00@z1 50 Elecampane, pwd. 20@ 30 Flake, White _.. 15@ 20
Upium, gran. | #1 “an 60 Guan sgowd. - 15@ 35 eenres, Ib. 09@ 25
ellac, Orange ° can, UNO ie
seeraes oe : oe x a ---—- 20@ 25 amaoware, less oe? ”
agacanth, pow. nger, Jamai slassware, full
Tragacanth 1 76@3 25 Ginger, Jamaica, “© “* Glauber Salts, bl. “O03
Turpentine -_. @ 2% powdered __._ 35@ 49 Ulauber Salts less 04 10
Goldenseal, pow. 2 50@3 00 Glue. Brown -__ 20@ 30
PRING PECIALTIES Insecttoldes Licorice o" —- * $289 $2 Glue, White 3%6@ ts
Arsenic ..-__._. 7@ 20 on. powd.—- 15@ 25 Gua gerd. 2 35
Blue Vitriol, bbl. @ 06 powdered. 85@ 4 Jo! 15@ 35
Pok Hom
Marbles — Jacks — Rubber Balls Blue Vitriol, less 7G 15 Ruta, powd. "api se jlosine ———— —<"s Wor 00
Hellebo! Rosinwood, a. odoform ~.._____ 65@9
Base Balls — Playground Balls Dowdered 1s@ 25 Saraaparilia, ‘Hona, © “? Lead Acetate — lig. 3
° ° Insect Powder. 30@ 40 Sround --....___ @1 10 2 me
Tennis Balls — Tennis Rackets poset voter elt sarsaparilia, Moxie. @ ¢@ june Doweered— G1
: Lime and Sulphur ae “4 he 4 88@6 00
Tennis Sundries — Golf Complete Sets PDTY ~~ 9@ 33 Saullla ‘powdered 109 80 Nux Venice”? @4 8
Golf Balls — Golf Clubs — Golf B are Gren — BOS Tenn tome Ne Voie oom BS Ss
oO s — Go ubs — GO ags erian, powd. -. @ 6 Pepper, k, pw. 35@ 45
° Leaves Pepper, White, po. 5
Golf Tees — Golf Practice Balls nee — nes Pitch, "Burgundy. 10@ 98
e e e eel UE UR eee ee ‘ rere “oeecene SOE Oe
Sport Visors—Swim Tubes—Swim Animals Buchu. powdered  @ 60 Anise ——————___ 15@ 20 Quinine, 6 oz. cans @ 57
. i . ss 5 a % a _ 3 i powserea -- @ 25 Rochelle Salts -___ 21 31
Bathing Caps—Bathing Slippers—Swim Aids a sen § & oo oo 8 See la
? Pai B Senna, Alex. -._. 50@ 75 Caraway, Po. 25 20@ 25 Seldiitz Mixture 300 rr
Sprayers — Rogers Paints — Paint Brushes Senna, Tinn. pow. 30@ 35 Cardamon —___- 200@2 25 Soap, green 12%@ 23
: Pr : Uva Ursi ~--..... 20@ 2% Corlander pow. .3015@ 25 0ap, mott -« ©&
Sponges — Chamois Skins — Electric Fans Dill —-------—- 16@ 20 Soap. white
Oils a. 6x@ is Soap, white Castile?
: ; ee. . e
Soda Fountains and Soda Fountain Supplies Almonds, Bitter, Flax, ground -_ 6%@ 15 _ less, per bar __ @1 60
, : tris, os, @ -G focnuareck. pow @ to Se Se
Largest Assortment in our Sample Room Almonds, Bitier, | Tania power. 22 als sods Rricania sue ue
abteuaa maak Mustard, yellow 10@ 20 Spirits Camphor
We have ever shown and only the Best mond, Sweet, 1 4) Musard, black’ 20@ 2 Sulphur, roll 4g) it
; d Li W ° ] : : 2 Almonds, Sweet, nae ------——— 15@ 25 Sulphur, Subl. _ 4%@ 10
Advertised Lines — We certainly invite your imitation. 1 00@1 25 Quince ———""~ 00@2 25 Tamarinds ____—- oO is
pe : did] amber, crude, | Tegt oo Sebadiia ang 40 Tartar Betis — 609
inspection. Lines now on display. Amber, rectified 1 50@1 75 Worm, American 260. 40 Vanilla Ex’ pute'1 s0g2 oe
Bergamont .... 5 00@5 20 Worm, Lavant - 5 00@6 75 — Baws pure 3 agi 50
: Cajeput -------- 1 50@1 75 ic ate .
Hazeltine & Perkins Drug C ere eis, Te :
azeitine erK! g Lo. CaaS vaad = 3 teGt SS Aconite 1 90 Webster Claar Co. Brands
; is. chris. S61 Ave. Oi Chee Oe
Grand Rapids Michigan Cloves -----——- 250@2 80 Asafoetida ------ @2 28 Webster Gadiliace ~~ 38 Se
Cocoanut 32%@ %5 Arnica ____-__- @1 60 Golden Weddings ~
Cod Liver —----- 160@1 75 Belladonna _... @1 44 Panatellas . 75 00
Croton ._-_---- 8 00@8 % Benzoin __-__-_-- @228 Commodore ._______ 98 60

 

 

 

 

 

 

 

 

 

=

_ ADVANCED

Raisins

MICHIGAN TRADESMAN

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket: prices at date of purchase. For price changes compare with previous issues

_—_—

DECLINED

Dry Lima Beans
Mich. Red Cherries

 

 

-- 3 85

i: ... 1 80

ea. 2 1 5 90
10 lb. pails, per doz, 8 80
15 Ib. pails, per doz. 11 70
25 lb. pails, per doz. 17 65

APPLE BUTTER
Quaker, 12-38 oz.. doz. 2 00
Musselman, 12-38 oz.

BAKING POWDERS
2 oz., doz. -...__ 9
' on Cos. 4
6 oz., doz, -... 3 45
12 oz., doz. _.-. 4 86
. 2% Ibs., doz... 13 75
5 Ibs., doz.___. 24 60

Sus
233 4G 239
Ho wo.

‘Grape-Nuts, 5

rep, No. 20

Krumbles, No. 424 --.. 2 70
Bran Flakes, No. 624 2 45
tran Flakes, No. 602

Rice Krispies, 6 oz. --
Rice Krispies. 1 oz. --

All Bran, 16 oz.

All Bran, 10 oz. ------

All Bran, % oz.

Kaffe Hag, 6 1-Ib.

BROOMS
Peacock, 4 sewed -- 3 45
Our Success, 5 sewed 5 25
Hustlers, 4 sewed -- 6 00
Standard, 6 sewed -- 7 50
Quaker, 5 sewed ---- 8 40
Warehouse 6
Toy -.--—------—----- 1 75
Whisk, No. 3 ---—--- 2 26

ROLLED OATS
Purity Brand
Instant Flakes

Ss

>| Bs
Feast ne Coin |
ao Ves

Ris 2. 1 77%
Large, 18s ---------- 3 25

Regular Flakes
Small, 24s ~--------- 1

rge, 18s ~------—-

China, large, 12s ----
Chest-o-Silver, lge. -- 2
*Billed less one free display
package in each case.

Post Brands.

-Nuts, 248 ------ 3 80
Grape gece or

‘instant Postum, No. 8 5 40

instant Postum, No. 10 4 50

* Sostum Cereal, No. 0 2 25

}

Wee
Alt eee
BT Se
i

BOaNeViacs|
Naas iste pe

Etsy 6 ;

NPRiceFORIO

8 oz. --- 3 60
12 oz. __ 5 40
, 20c size, full Ib... 6 80
25e size, 25 oz. -- 9 00
50c size, 50 oz. — 8 60
5 ib. size: 6 50
10 Ib. size ~------- 6 50

BLEACHER CLEANSER
Clorox, 16 oz., 248 .. 8 &
Lizzie, 16 oz., 128 ..-. 2 16

BLUING
Am. Ball,36-1 oz.,cart. 1 00
Boy Blue, 18s, per cs. 1 35

BEANS and PEAS
100 Ib. bag
Brown Swedish Beans 8 50
Dry Lima Beans 100 1b. 6 90
Pinte Beans ~--------- 5 50
Red Kidney Beans --
White. H’d P. Beans 3 00
Black Eye Beans __
3 65
3 90
5 20

. 10c size,
. 15c size,

Split. Peas, Yell., 60 Ib.
Split Peas, Gr’n, 60 lb.
Scotch Peas, 100 Ib. ~~

BURNERS
Queen Ann, No. 1 -
Queen Ann, No. 2 -
white Flame,.No. 1
and 2, doz. --------

BOTTLE CAPS
Obl. Lacquor, 1 gross
pkg., per gross ----- 15

“BREAKFAST FOODS
Kellogg’s Brands.
Corn Flakes, No. 136 2 85
Corn Flakes, No. 124 2 85

1 15
1 25

Post Toasties, 36s -- 2 85
Post Toasties, 248 -- 2 85
Post’s Bran, 24s ---- 2 70

BRUSHES
Scrub
Solid Back, 8 in. ---- 1

Solid Back, 1 in. ---- 1
Pointed Ends -------- 1

bis.

Stove
shaker --------------- 1
No. 60 ------------- aes
Peerless -------------- 2

Shoe
No. 4-0 ------- nian 2
No. 2-0 -.------------ 3

BUTTER COLOR
Dandelion ------------ 2

CANDLES
Electric Light, 40 lbs.
Plumber, 40 lbs. aan
Paraftine, 6s ----- 14%
Paraffine, 128 ------- 14%
Wicking -.------------ 40
Tudor, *. per box -- 30

12.1
12.8

CANNED FRUITS
Hart Brand

Apples
No. 20. 2.

Blackberries
Pride of Michigan ----

Cherries
Mich. red, No. 10 ----
Red, No, 2 =------—-- 3
Pride of Mich. No. 2--
Marcellus A 2 oe
Special Pie ---------- 1
Whole White -------- 8 26

Gooseberries

No; 19 3. _~..__—_- 8.50

Pears
Pride of Mich. No. 2% 8 60

Plums
Grand Duke, No. 2%--
Yellow Eggs No. 2%--

3 25
3 25

Black Raspberries

NO; 2 ee 8 65
Pride of Mich. No. 2..

nen Raspberries
Pride of Mich. No. 2__
Strawberries

Marcellus, No. Z2
Pride of Mich. No. 2__

CANNED FISH
Clam Ch’der, 10% oz.
Clam Chowder, No. 2-
Clams, Steamed, No. 1
Clams, Minced, No. %
Kinnan Haddie, 10 oz.
Clam Bouillon, 7 0z..
Chicken Haddie, No. 1
Fish Flakes, small --
Cod Fish Cake, 10 oz.
Cove Oysters, 5 0z. --
Lobster, No. %, Star
Shrimp, 1, wet 2

- Sard’s, % Oil, Key --

1

1
1
2
5
Sardines, % Oil, k’less 4
Salmon, Red Alaska. 3
Salmon, Med. Alaska 2
Salmon, Pink, Alaska 1 35
Sardines, lm. %, ea. 10@2z
Sardines, Im., %, ea. 2:
Sardines, Cal. -------- a 7
Tuna, % Van Camps,

GOS ee 1
Tuna, 4s, Van Camps,

(07; 1 35
Tuna, 1s, Van Camps,

3 60

CANNED MEAT
Bacon, Med. Beechnut 2 40
Bacon, Lge. Beechnut 3 60
Beef, Lge. Beechnut 5 10
Beef, No. 1, Corned —-. 2 40

No. 1, Roast —. 2 70

2% oz., Qua., sli. 1 35

4 oz. Qua. sli. 2 26

No. 1, B'nut, sli. 4 50
Beefsteak & Onions, s. 2 70
Chili Con Car., 1s ---..1 20
Deviled Ham, %s ---. 1 80
Deviled Ham, %s ---- 2 85
Potted Beef, 4 oz. -... 1 10
Potted Meat, % Libby 52
Potted Meat, % Libby 90
Potted «Meat, i
Potted Ham,

Vienna Saus. No. % 1 00
Vienna Sausage, Qua. 90
Veal Loaf, Medium _- 2 25

Baked Beans
Campbells ~---------- aS
Quaker, 16 oz. ~-----.._ 70
Fremont, No. 2 -~---- 1 25
Van Camp, med. ---. 1 %

CANNED VEGETABLES
Hart Brand

Baked Beans
Medium, Plain or Sau.
No. 10 Sauce —--..._...

70
4.00

Lima Beans
Little Quaker, No. 10 11 50
Little Quaker, No. 1-_ 1 45
Baby, No. 2 22
Baby. No; 1+222- 1
Pride of Mich. No, 2-- 1
Marcellus, No. 10 —---- 8

Red Kidney om a

String Beans
Little Dot, No. 2 ---- 2 65
Little Dot, No. 1 ---- 1.80
Little Quaker, No. 1_- 1.65
Little Quaker, No. 2 -- 2 35
Choice, Whole, No. 2-- 2 20
Chioce Whole, No. 1-- 1 35
Cut? No. 10 oe 9 50
Cut; No. 22 1 75
Cut. No. 2 2 1 35

Pride of Mich. No. 2-_ 1
Marcellus, No. 2 ----1
Marcellus, No. 10 ~---

Wax Beans

Little Dot, No. 2 ----
Little Dot, No. 1 ----
Little Quaker, No. 2--
Little Quaker, No. 1 1
Choice Whole, No. 10.12
Choice Whole, No. 2_. 2
Choice, Whole, No. 1 ce

Marcellus Cut, No. 10_ 7

Beets
Small. No. 2% ------ 3
Extra Small, No. 2 -- 2
Fancy Small No. 2 -- 2
Pride of Michigan -. 2
Marcellus Cut, No. 10 5
Marcel. Whole, No. 2% 1

Carrots
iced: No: 2 =2---.-- 1
Diced, No. 10 ~------- 5

Corr

Golden Ban., No. 2-. 1
Golden Ban., No. 10 10
Tittle Quaker. No. 1.15
Country Gen., No. 1--. 1
Country Gen., No. 2__ 1
Pride of Mich., No. 1
Marcellus, No. 2 ~---- 11
Fancy Crosby, No. 2-- 1
Whole Grain, 6 Ban-

tam. No, 2 —.----- oS

Peas
Little Dot; No. 2 = 2. 2
Little Quaker, No. 10 11
Little Quaker, No. 2 -- 2 1
Little Quaker, No. 1_-
Sifted E. June, No. 10
Sifted E. June, No. 2--
Sifted E. June, No. 1--
Belle of Hart, No. 2--
Pride of Mich., No. 2__
Marcel., E. June, No. 2
Mareel.. FE Ju.. No. 10
Templar E. J., No. 2
Templar B. Ju.. No. 10

Uk dt ed a et Ot

Spinach
2 A SSS Es SE a ea 2 25
2. 1 80

Sauash
Boston, No. 3 -------- 1 35

Succotash
Golden Bantum, No. 2 2 25
Hart, No. 2 2 10
Pride of Michigan -. 1 95
Marcellus, No. 2 ---- 1 35

Tomatoes

No.

Noi Seo ee
Pride of Mich., No. 2% 2 00
Pride of Mich., No. 2--1 35

CATSUP
Sniders,
Sniders,
Sniders,

-90
Sniders, Gallon Glass_ 1 25

CHILI SAUCE
Sniders, 8 oz, ~-------_ 210
Sniders, 14 oz. --_._-_. 3 00
Sniders, No. 1010 -... 1 25
Sniders, Gallon Glass_ 1 45

OYSTER COCKTAIL
Sniders, 8 oz, ~-.____ = 32 10
Sniders, 11 oz. ------_. 2 40
Sniders, 14 oz. 3 00
Sniders, Gallon Glass 1 45

CHEESE
Roguetert 25 60
Wisconsin Daisy  ______ 17
Wisconsin Flat ________ 17
New York June —_______ 27

Michigan Flats  _______ 17
Michigan Daisies ~.____ 17
Wisconsin Longhorn __ 17
Imported Leyden __._._ 27
1 lb. Limberger _______ 26
Imported Swiss -______ 68
Kraft Pimento Loaf __ 26
Kraft American Loaf __ 24
Kraft Brick Loaf ______ 24
Kraft Swiss Loaf ______ 32
Kraft Old Eng. Loaf__ 45
Kraft, Pimento, % Ib. 1 85

Kraft, American, % Ib. 1
Kraft, Brick, % Ib. — 1
Kraft Limburger,% lb. 1

CHEWING GUM
Adams Black Jack ---- 6
Adams Bloodberry ----
Adams Dentyne 6
Adams Calif. Fruit
Adams Sen Sen
Beeman’s Pepsin ------
Beechnut Wintergreen-
Beechnut Peppermint--
Beechnut Spearmint --
Doublemint
Peppermint, Wrigleys --
Spearmint, Wrigleys -- :

Droste’s Dutch, 1 lb._-
Droste’s Dutch, % Ib.
Droste’s Dutch, % Ib.
Droste’s Dutch, 5
Chacolate Apples -.-.-
Pastelles, No. 1 ---. 1
Pastelles, % lb. ~----- :

Droste’s Bars,
Delft Pastelles
1 Ib. Rose Tin Bon

ONS) 222
7 oz. Rose Tin Bon
Me
13 oz. Creme De Cara-
UB: oe 13 2
12 oz. Rosaces -.-.--. 10
1% lb. Rosaces --------

7
% lb. Pastelles --.-.. 3
Langnes De Chats -- 4

CHOCOLATE
Baker, Caracas, %s ----
Baker, Caracas, %4s ----

cLOTHES LINE
Kemp, 50 ft. -.. 2 00@2 25
Twisted Cotton,
DO ft. 222 1 50@1 75
Braided, 50 ft. ----_.. 1 90
Sash Cord ----.. 1 75@2 25

COFFEE ROASTED
Lee &

Breakfast Cup -— --~-- 2034
1S ae ee -- 16%
Quaker Vacuum —__-__ 324%
Nedrow 28
Morton House -_-___-- 3646
RONG 2 oo an BE
Imperial: 202202 28
Majestic 29%
Boston Breakf’t Blend 24%

McLaughliin’s Kept-Fresh

Cpt-Sresh
by M-Laugili Ke

Coffee Extracts
M. Y., per 100
Frank’s 50 pkgs.
Hummel’s 50 1 Ib. 10%
CONDENSED MILK
Leader, 4 doz. ~..-.._
Eagle, 4 doz. —....___ 9 00

MILK COMPOUND
Hebe, Tall, 4 doz. _.
Hebe. Baby, 8 doz. -.
Carolene. Tall, 4 doz.
Carolene, Raby __.._-

EVAPORATED MILK

Page, Tall 8 45
Page, Baby __________ 3
Quaker, Tall, 10% oz.
Quaker, Baby, 4 doz.
Quaker, Gallon, 1% doz.
Carnation, Tall, 4 doz. 3 45
Carnation, Baby, 4 dz. 1 73

February 17, 1932

Oatman’s Dundee, Tall 3 45
Oatman’s D’dee, Baby 3 45
Every Day, Tall ____ 3 20
Every Day, Baby  ____ 3 20
Pet, Tall

Gas CIGARS
anadian Clubs _____ 3
Hemt. Champions ae
oe Cadillac ____
ebster Golden Wed.
Websteretts ______ o
Cincos ee
arcia Grand Babi
Bradstreets ieee 3
La Palena Senators_
Oding 222
Throw Outs __._____ 37 50
R G Dun Boquet ___ 75 00
Perfect Garcia Subl. 95 0¢
Budwiser __.________ 19 50

CONFECTIONERY
Stick Candy Pails
Pure Sugar Sticks-600c 4 00
Big Stick, 20 Ib. case
Horehound Stick. 5 Ib.

Mixed
Kindergarten —
Beader 220
French Creams ________
Paris Creams ________ 14
Jupiter: 2225 ae 10
Fancy Mixture ________ 16

Fancy Chocolate
: 5 Ib.
Bittersweets, deve
Milk Chocolate A A 1 50
ee Sens ee 1 50
ocolate Nut Ro
Blue Ribbon ude i 28
Gum Drops
Champion Ca le
Challenge Gums _______ 13
Jelly Strings __. 16

Lozenges Pail
A. A. Pep. Lozenges __ 14
A. A. Pink Lozenges __ 14
A. A. Choc. Lozenges__ 14
Motto Hears t_______.__ 18
Malted Milk Lozenges __ 27
Hard Goods
Lemon Drops ________ ni u
O. F. Horehound drops 15
Anise Squares ________ 16
Peanut Sauares _____ =< 14
Cough Drops Bxs
Putnam's eee ee 1 35
Smith Bros ...__.____ 1 56
oudenia. 2220 1 50
ineapple ee
Italian Bon Bons ______ is
Banquet Cream Minte__ 23
Handy Packages, 12-10c 75

COUPON BOOKS
50 Economic grade 3 6(
100 Economic grade 4 50
500 Economic grade 20 00
1000 Economic grade 37 50
Whera 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
G Dis pOxes 222 42

DRIED FRUITS
Applies

N. Y. Fey., 60 lb. box 13

N. Y. Fey., 14 oz. pkg. 16

Apricots
Evaporated Choice —_ 18
Evaporated, Fancy -. 18
Evaporated, Slabs —___-
Px Raney a2 25

Currants
Packages, 14 oz, ~___
Greek, Bulk, lb. -.____

Dates
Dromedary, 36s

6 75

Peaches
Evap. Choice ~.-____ 12%
Fancy 14

Peel
Lemon, American —_____ 24
Orange, American —_____ 24

Raisins
Seeded, bulk -_.._._._._ 8%
Thorpson’s s’dless blk 8%
Thompson’s_ seedless,
1 OF, Sc 10
Seeded, 15 oz.

California Prunes
90@100, 25 Ib. boxes__@05%
80@90, 25 Ib. bhoxes_.@05%

boxes._.@6%
boxes__@06%
. boxes__@07%
boxes__@08%
. boxes..@11
. boxes_.@14
boxes__@17

 

es

 

prs a

 

February 17, 1932

Hominy
Pearl. 100 Ib. sacks -_ 3 50

Bulk Goods
Elbow, 20 Ib. ~--~------ 05
Egg Noodle, 10 Ibs. -- 15

Pearl Barley

0000: 7 00
Barley Grits ---~_--~_ 5 00
Chester -22 oo 3 50

Sage
@Wast India —--...- 10
Taploca

Pearl, 100 lb. sacks _. 7%
Minute, 8 oz., 3 doz. 4 0b
Dromedary Instant -_ 3 50

Jiffy Punch
3 doz. Carton —___-___ 2 25
Assorted flavors.

FLOUR
v. C. Milling Co. Brands
Eily White 22. 5 10
Harvest Queen -_____ 5 20
Yes Ma’am Graham,
S08 1 40

Lee & Cady Brands
Home Baker _______.
Cream Wheat -_-_--

FRUIT CANS
Mason
F. O. B. Grand Rapids
Saif pints 2
One pint 2220 7 35
One: quart) 22 8 55
Halt gallon 22.2...

Ideal Glass Top

 

alt gation 2. 15 40
GELATINE

Jell-O, 3 doz. _.-.____ 85

Minute, 2 doz. -_---- 4 05

Plymouth, White ---- 1 55

Quaker, 3 doz. --..__ 2 25

JELLY AND PRESERVES
Pure, 30 Ib. pails ~--. 2 60
Imitatin, 30 lb. pails 1 60
Pure, 6 oz., Asst., doz. 9f
Pure Pres., 16 o0z., dz. 2 20

JELLY GLASSES
8 02:, per doz. 34

Margarine
1. VAN WESTENBRUGGE
Food Distributor

 

Cream-Nut, No. 1 -. 12
Pecola, No; 1 —___.__- 10%

BEST FOODS, INC.
Laug Bros., Distributors

 

Nuecoa, 1 3b; —----------_ 12
Holiday, 2 Ib: —----—-—— 10

Wilson & Co.’s Brands
Oleo
—

 
 

Special Roli 4
MATCHES
Diamond, 144 hox -- 4 75

Searchlight, 144 box-- 4 75
Ohio Red Label, 144 bx 4 75
Ohio Blue Tp, 144 box 4 75
Ohio Blue Tip, 720-1c 3 80
*ReRilable, 144 ~-------
*FWederal, 144 ~------—-

Safety Matches
Red Top, 5 grofl case 4 75

MULLER’S ReORUers

Egg Alphabets, 6 oz... 2 =
Ege A-B-Cs 48 pkgs... 1 80

NUTS—Whole
Almonds, Tarragnna__
Brazil, large —_._.__..__.
Fancy Mixed -_-.-_.-.
Filberts, Sicily ~---.-_
Peanuts, Vir. Roasted
Peanuts, Jumbo, std.

Pecans, 3, star —..... 25
Pecans, Jumbo ------ 40
Pecans, Mammoth -. 50

Walnuts, Cal. —---. nee
Hickory 2220002.

Salted Peanuts

Kaney, No. J...
Shelled
Almonds Salted -_______ 95
Peanuts, Spanish
125 lb. bags ~-.---~ — 5%
Withberts, 222 se 32
Pecans Salted ----.-____ 13
Walnut Burdo -_-_--___ 61

Walnut, Manchurian —. 56

MINCE MEAT
None Such, 4 doz. _ 6 20
Quaker, 3 doz. case -_ 3 35
Libby, Kegs, wet, lb. zz

OLIVES
4 oz. Jar, Plain, doz. 1 15
8 oz. Jar, Plain, doz. 1 40
16 oz. Jar, Plain, doz. 2 25
Quart Jars, Plain, doz. 3 25
5 Gal. Kegs, each -_.. 7 25
3 oz. Jar, Stuff.. doz. 115
8 oz. Jar, Stuffed, dozz. 2 25
16 oz. Jar, Stuff., doz. 4 20
1 Gal. Jugs, Stuff., dz. 2 40

PARIS GREEN

eS OE eee ei Oe ee 34
Pe ee 32
o8 and Ge 220 30

PETROLEUM PRODUCTS
Including State Tax
From Tank Wagon

Red Crown Gasoline __ 15.3

Red Crown Ethyl —-_-. 18.8

Stanoline Blue ~-__--_ 13.3

In fron Barrels
Perfection Kerasine —_. 10.7
Gas Machine Gasoline 38.2
V. M. & P. Naphtha__ 16.4

1SO-VIS MOTOR OILS
In tron Barrels

iG 17.2
Medium: 22000000 77.2
Heavy 225 77.2
Hx. Heavy 2200 17.2

olarine

tron Barrels
Bieht 2
Medium 22250050
eawy.: 2
Special heavy ~-------_
Extra heavy ---.--
Polavine “90% (220)
Transmission Oil ~-_-
Finol, 4 oz. cans, doz.
Finol, 8 oz. cans, doz.
Parowax, 100 lb. -..
Parowax, 40, 1 Ib.
Parowax, 20, 1 Ib.

  

RODS PDN

het. sf .
& dite by be yy boty

IAAL EARARARWR

ee
og
Be

 

:
drs

Semdac, 12 pt. cans 2 95
Semdac, 12 at. cans 4 90

PICKLES
Medium Sour
5 gallon, 400 count .- 4 76

Sweet Small

5 Gallon, 500 -------- 7 25
Dill — a.

1, 40 to Tin, doz. --
ne Glass Picked-. 2 25
82 oz. “@lags Thrown -- 1 95

MICHIGAN TRADESMAN

Ditt Pickles Bulk
200

Gal, 200
16 Gal. 660: - 11 25
45 Gal, 1900 ...-_-_- 30 00

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Battle Axe, per doz. 2 65
Bicycle, per doz. ---- 4 70
Torpedo, per doz. -... 2 50

POTASH
Babbitt’s, 2 doz. ---- 2 75

FRESH MEATS

Beef
Top Steers & Heif. ---. 14
Good St’rs & H’f. ---- 11

Med. Steers & Heif. -. 10
Com. Steers & Heif. -_ 09

Veal
Tep ooo 13%
Good 22 12%
Medium 220... - 10
Lamb
Spring Lamb -----_--. 13
Good 22 11
Medium. — 10
Poor 08
Mutton
Good 22... 05
Medium 2.00 04
Poor 20 03
Pork
Eom, med. 2202000) 09
Butts Fe 08
Shoulders 222000 07
Spareribs 2. 07
Neck bones ......0 03
Trimmings 2.0 05
PROVISIONS
Barreled Pork
Clear Back -_ 16 00@20 00
Short Cut Clear -___ 16 00

Ory Salt Meats
D S Bellies __ 18-20@18-10

Lard
Pure in tierces ~_----_ 614
60 lb. tubs -...advance %
50 lb. tubs -.__-advance %

20 lb. pails _.__.advance %
10 Ib. pails _._._.advance %
5 lb. pails ..--advance 1

3 bb. pails __..advance 1
Compound tierces --.. 8%
Compound, tubs -_-.__ 9

Sausages

Bosna 2 —, 13
Eaver 15
Prankfort 000 15
Or oo 20
CO) See 19
Tongue, Jellied ~..___ 25
Headcheese ~....---____ 15

Smoked Meats
Hams, Cer. 14-16 lb. @16

Hams, Cert., Skinned
T6718 Ws 20 @16

Ham, dried beet
Knuckles ~-..__ — @26

California Hams _. @12%
Ficuic Bolica

Hams 20 @26
Boiled Hams -_--.. @23
Minced Hams _____
Bacon 4/6 Cert. _.._ @16

Beet
Boneless, rump ---.@22 00
Kump, new -_ 29 00@35 00
Liver
WOOP 222 11
Cale 40
Pork 2 04
RICE
Fancy Blue Rose -_-. 4 15
Fancy Head ~~~...
RUSKS

Postma Biscuit Co.

18 rolls, per case ---. 1

12 rolls, per case --.. 1 2
18 cartons, per case__ 2 1
12 cartons, per case... 1 4

SALERATUS
Arm and Hammer -- 3 75

SAL SODA

‘, -anulated, 60 Ibs. cs. 1 35
Granulated, 18-2% Ib.
packages ........ 110

COD FISH
Midales: 2.220 20
Peerless, 1 lb. boxes 19
Old Kent, 1 Ib. Pure 27
Whole Cod ------..--- 11%

HERRING
Holland Herring
Mixed, Kegs -------- 76

Mixed, half bbls. ~---
Mixed bbls, ..-_-.._
Milkers, Kegs ------ 86
Milkers, half bbls. ~.--
Milkers, bbls. ~---------

Lake Herring
% Bbl., 106 Ibs. ——

Mackeral
Tubs, 60 Count, fy. fat 6 Uv
Pails, 10 lb. Fancy fat 1 60

White Fish
Med. Fancy. 100 Ib. 13 090
ey tone... 18 50

K K K Norway -- 4 50
- ib alls 0 40
Cut Eunch i 50
Boned, 10 Ib. boxes __ 16

SHOE BLACKENING

2 in 1, Paste, doz. -.. 1 130
E. Z. ‘Combination, dz. 3 30

Dri-Foot, doz. ------ 00
Bixbys. Dos _...__. 30
Shinola, doz. .—._.... 90

STOVE POLISH
Blackne, per doz. ---. 1 30
Black Silk Liquid, dz. 1.30
Black Silk Paste, doz. 1 25
Enameline Paste, doz. 1 30
Enameline Liquid, dz. 1 30
E. Z. Liquid, per doz. 1 30
Radium, per doz. ---__1 30
Rising Sun, per doz. 1 30
654 Stove Enamel, dz. 2 su
Vulcanol, No. 10, doz. 1 30
Stovoil, per doz. —_--- 3 OU

SALT

F. O. G. Grand eaeeng
Colonial, 24, 2 lb
Colonial, 36-1 LA 20
Colonial. lIodized, 24-2 i a
Med. bg i Bpks. =.
Med. 1, 100 lb. bk. i 00
eee ‘Spec. 70 Ib. 1 00
Packers Meat, 50 Ib. 65
Crushed Rock for ice

cream, 100 lb., each 85
Butter Salt, 280 lb. bbl.4 °
Block, 50 Ih, —.....__-
Baker Salt. 280 Ib. bbl. 3 80
6, 10 lb., per bale -_-__ 93
20, 3 lb., per bale -__.. 1 00
28 lb. bags, Table -_.__ 40

 

Free Run’g, 32 26 oz. 2 =
Five case lots 22

lodized, 32, 26 oz. -. 2 40
Five case lots -_---- 2 30

BORAX
Twenty Mule Team

24, 1 Ib. packages -_ 3 35
48, 10 oz. packages -. 4 40
96. % oz. packages -__ 4 00

CLEANSERS

 

80 can cases, $4.80 per case

WASHING POWDERS

Bon Ami Pd., 18s, box 1 90
Ron Ami Cake. 38s 1 we

Brilio. ....---._-__—_-

Climaline, 4 doz. ---- 3 80
Grandma, 100, oc ---- 3:
Grandma, 24 Large -- 3 n

Snowboy, 12 Large -- 2 55

5
2
Grandpa Tar, 50 Ige. 3 50
7
8

Gold Dust, 12 Large 2 50
Golden Rod, 24 4

La France Laun., 4 dz. 3 60
Old Dutch Clean., 4 dz. 3 40

Octagon, 968 —-..—..- 3 90
Rineo, 446 ............. 3 20
Rinse, 246 5 25

— No More, 100, 10

Rub No More, 20 Lg. 4 00
Spotless Cleanser, 48,
oe Oe ee 3
Sani Flush, 1 doz. -- 2
Sanolio, 3 doz. ____.. 3
Soapine, 100, 12 oz. -. 6 40
Snowboy, 100, 10 oz. -. 4
Speedee, 3 doz. ------ 7
Sunbrite, 50s ---- 2
Wyandotte, 48s ------ 4
Wyandot. Deterg’s, 24s 2 75

  

SOAP
Am. Family, 100 box 5 60
Crystal White, 100 --_ 3 50
Bie Jack, G2 _.._... 4 30

Fels Naptha, 100 box 5
Flake White, 10 box 3 50
3
7

Grdma White Na. 10s 3 50
Jap Rose, 100 box -_.. 7 40
BPairy, 166 box ....____ 4 00
Palm Olive, 114 box + 00
Lave. 166 hex 4 90
Oetaren, 1 5 00
Pummo, 100 bex —_._.__ 4 85

Sweetheart, 100 box —_
Grandpa Tar, 50 sm.

Trilby Soap, 100, 10c
Williams Barber Bar, 9
Williams Mug, per doz. 48

SPICES
Whole Spices
Allspice, Jamaica .... @24
Cloves, Zanzibar -... @43
Cassia, Canton ...... @24

Cassia, 5c pkg., doz. @40

 

Ginger, Africa: _.... @iy
Mixed, No. = @30
Mixed, oc pkKgs., doz. wo
Nutmegs, 70@90 __.. @50
Nutmegs, 105-1 10 _.. @48
Fepper, Black @23
Pure Ground in Bulk
Allspice, Jamaica -... @25
Cloves, Zanzibar -... @45
Cassia, Canton —..... @25
Ginger, Corkin ......... @27
Musee oo, @26
Mace, Fenang —.......... @85
Pepper, Black —.......... @25
Numters 15-3 @31
Pepeper, White ._... @38
Pepper, Cayenne ----- @36
Paprika, Spaish --.-.. @36
Seasoning

Chili Powder, lode ---- 1 do
Celery Sait, ¢ o4. ~~... yo
Sage, 2 oz.

Unulon Dalt
ere
SONGS, Se GA. .... ¢
wKltcnen Bouquet -.-. 4 ou
iuaurel Leaves -..... zu
Mariorvam. 1 Of. .<sn< oe
savory, 1 6%. ........ 75
SEG, 2 OB. cnn yu
Tumeric, 2% of. ... 75

STARCH
Corn
Kinsford, 24 Ibe. ..... 2 3

Powd., bags, per 100 3 25
Argo, 48, 1 lb. pkgs. 3 03
Cream, 24-5 2 20
Gioss

Argo, 48, 1 lb. pkgs. 3 03
Argo, 12, 3 lb. pkgs. 2 17
Argo, 8, & Ib. pkgs... 2 46
Suver Gloss, 43, 18 -. llw%
Hlastic, 64 pkgs. -.-. 5 10
Tiger, 44-3) ..

Tiger. 6¢ hia. ......... 2 76

SYRUP
Corn
Blue Karo, No- 14% -. 2 54
Blue Karo, No. 5, 1 dz. 3 63
Blue Karo, No. 10 -- 3 33
Red Karo, No. 1% - 2 76
Red Karo, Ne. 5, 1 dz. 3 79
Red Karo, No. 10 -... 3 59

imit. Maple Flavor
Orange, No. 1%, 2 dz. 3 10
Orange, No. 5, 1 doz. 4 74

Mapie and Cane

Kanuck, per gal. ---. 1 60
Kanuck, 5 gal. can -_ 6 60

Grape Juice

Welch, 12 quart case 4 40
Welch 24 pint case_. 4 50
Welch 36-4 oz. case -. 2 30

COOKING OIL

Mazola
Pints. @ dom. 2... 4 60
Qusarvis. 1 doz... 4 30
Half Gallons, 1 doz. 7 75
Gationg, %4 doz. .... 1 26

21

TABLE SAUCES

Lee & Perrin, large. 5 75
Lea & Perrin, small. 3 35

  

Pons ee
Royal Mint —_.......... 6 @
Tobasco, 2 0Z. ------- 4.26
Sho You, 9 oz., doz... 3 25
A-1, large ~.......-. on 4 16
Bak ORME ois 2 85
Caper, 7 66. ............. 3 30

TEA
Blodgett-Beckley Co.
Royal Garden, % lb... 75

Royal Garden, % Ib. -. 77
Japan
Medium ..._.__....... 22@27
CHeIkG: 6 36@40
Paney ..23 42@52
TING, & RSG ees 47
1 lb. pkg. Sifting ~. 11@12
Gunpowder
Chetes: 40
OD i ee ais MO
: Ceylon
Pekoe, medium ---..... 48
English Breakfast
Congou, medium -_.._ nm ae
Congou, Choice -_.. 35@3s
Congou, Fancy -... 42@4%
Oolong
MOOG sie 3
CORGRG oa ec 40
CORY 0 bu
TWINE
Cotton, 3 ply cone -... 25

Cotton, 3 ply Balls ~~. 27
woe, © OF ono ——

VINEGAR
F. O. B. Grand Rapids
Cider, 40 Grain ....... 15
Wunite Wine, 40 grain. 20

 
 

WICKING
No. 0, per groas ...... ou
ING. 4, Der wrose ....... | 3
NU. 4, OF Eres ........... 4 ov
No. @ DOP BIOGEN «1000 2 su

reerless Kolis, per doz yu
KRugnester, No. Z, doz 60
ttucnhester, No. 3, doz. 2 vu

Haye, oer Ge. ...... Ja
WOODENWARE
Baskets

Bushels, Wide Band,
wood handles ~-____ 2 00
Markel, drop Nandic._ vu
Markel, single handie_ vo
Market, GXtra ...... 1 ou
Spins, ered ........... 3% bu
SOpunt, medium ...... 7 bu
SHEER, SEAEE  ece ene 6 DU
Churns

Barrel, 5 gal., each -. 2 4U
barrel, 1U gal., each. 2 do

  

é to © gal., per gal. .. av
Pails
10 yt. Galvanized -.-. 2 ov
1Z gt. Galvanized -. 4 50
14 qt. Galvanized --.. 6 lv
1Z qt. Plaring Gal. Jr. 0 vu
iu at. Tin Vaity ...... 4 vv
Traps
Mouse, Wood, ¢# noles. 6u
Mouse, wood, 6 hoiles_ iu
Mouse, tin, od holes -. ba
ME, WEG soe 1 vv
Kat, speine .... on i oe
Mouse, spring -------- 20
Tubs
Large Galvanized ___. 8 76
Medium Gaivanizea -. (/ ia
pmaii Galvanized -.-. 6 4d
Washboards
Banner, Globe ~....... o ou
brass, snes 2... o Zu
Uuiass. silngie --------- ® Uv
Double Peerless -.---- & ov
olugie Peerless ~~~. ( au
Nurthern Queen —------ a vv
Universal .............. i ov
Wood Bowls
ld in, Butter ......... 5 vv
is in, Bute 2... y uv
li in. Mutter ......... 1s vu
19 in. Butter .......... Za vu

WRAPPING PAPER

Fibre, Manila, white -- 05
Nee 2 BUG scien

Butchers D F --
Bratt oc

   

Kraft Stripe “- 09%
YEAST CAKE
Magic, 2 dom, ........ 27
Sunlight. 3 dot. ....... 2 70
Sunlight, 1% doz. --.. 1 35

Yeast Foam, 3 doz. __ 2 70
Yeast Foam, 1% doz. 1 35

YEAST—COMPRESSED

Fleischmann, per doz W
Red Star, per doz. --.. 20

ws

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wages will help matters.

 

MICHIGAN TRADESMAN

February 17, 1932

 

SHOE MARKET

Michigan’ Retail Shoe Dealers Association.
President—Elwyn Pond,. Flint.
Vice-President—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins
Association Business Office, 907 Trans-

portation Bldg., Detroit.

 

Prices and Wages Find Operating
Level.

Swallowing the dictionary the other
day, we ran across the word “eco-
nomics” and found that the Greeks
had a word for it. Its first use was
“the science or art of housekeeping.”
In fact, the very word “economic”
meant orderly, methodical housekeep-
ing. Evidently the wide world has
made a sorry mess of housekeeping in
the art of managing the business af-
fairs of mankind. An “economist” is
one who manages household affairs—
a housekeeper; but unfortunately, the
majority of them have been found
possessing very disorderly mental
homes.

We believe that the time has come
for spring housecleaning, not only the
world over but im every store and
business. Let’s therefore think of
economics as “housekeeping” and we
get right back to a simple fundamental
we can all understand.

The shoe house is pretty much in
order. All the housekeepers are back
in the shoe house after the bitter ex-
periences of taking the money else-
where in 1929, 1930 and 1931. There
is a welcome on the mat for customers
and the shoe industry stands ready to
supply the wants of 124 million cus-
tomers, We hope to see prices, wages
and credit conditions set right for a
growing Spring business. There is
a constant and anxious desire on the
part of millions of people for shoes and
as long as these wants have not dried
up and died, there is a possibility of
spring business.

Recently Hugh Bancroft made a talk
on “Fighting Economic Law” before
the Washington Bond Club. Later he
was called upon to interpret the opera-
tion of econome forces. Here is a
typical letter that came to him:

“T cannot understand how reducing
Reduced
wages mean still less purchasing
power. How can business get better
unless purchasing power is increased?”

And here is his reply:

“This is quite a plausible line of
thought, but superficial and shallow,
and as applied to the present situation
entirely fallacious. Paradoxical as it
may seem, widespread downward re-
adjustment of wage scales is a neces-
sary prerequisite to an increase of ef-
fective purchasing power and a de-
crease of unemployment.

“Twenty dollars will buy five pairs
of shoes if shoes are $4 a pair, but $18
will buy six pairs of shoes if shoes are
$3 a pair. When six pairs of shoes
are sold where five were being sold,
there is more work, not only in the
shoe factory but also in transporting
and merchandising the shoes. And
there is an increased demand for
leather and hides and everything that
goes into making shoes.

“The present low state of produc-
tion and consumption goes back to the
collapse in the price of raw materials
and the consequent inability of that
very large part of the population who

get their living from producing raw
materials to buy ‘the things they re-
quire and desire at anything like the
old prices,

“Business cannot begin to pick up
until the prices of the things they want
to buy get down to a more reasonable
relationship to the prices of the things
they have to sell. The principal rea-
son why prices have not yet been
properly readjusted is because there
has not yet been a sufficient downward
adjustment of wage scales. The
greater part of the difference between
the price of basic raw materials and
the price to the consumer of the finish-
ed article is represented by wages and
salaries paid all along the line in the
numerous processes of manufacture
and distribution.”

There will be plenty of economists
who will challenge the statement by
Hugh Bancroft but there is so much
truth in the above paragraphs that it
is well to understand that there is a
relationship between the price of basic
raw shoe stocks and the ultimate price
paid by the consumer. As an industry
we have got to forget what the cynic
says: “One pair of shoes is a neces-
sity, two are a convenience, three are
a luxury—six or seven are a nuisance.”
As an industry we have got to work
for an expansion of human wants, for
we have had contraction enough.
Hoarding has been more than just
money. The public has been hoarding
its old shoes, clothes, equipment—to
the point of analysis of business —
Boot and ‘Shoe Recorder.

—_~+~-+—____
A Few Lines From Grand Rapids
Council,

The February meeting of Grand
Rapids Council, No. 131, was held in
the temple of the Loyal Order of
Moose last Saturday evening. The
meeting was a “hummer” and those of
you who were not present missed one
of the ‘best debates (wholly im-
promptu) that we have listened to for
“many moons.” It was quite educa-
tional and the time involved wrecked
the plans of the Ladies Auxiliary to
hold a card party after the meeting,
but all present will concede that it was
some debate and J think much worth
while,

The interest continues in the Team
Work in Business Program. It is to
be regretted that Brother DeGraff
cannot devote as much time to it as
formerly. However, he has a very
capable assistant in the person of
John B. Olney. We all regard this as
a strong combination in leadership and
the members will back them to the
limit,

The plans for the annual ball and
homecoming party, to be held the eve-
ning of ‘March 5 (Saturday), are near-
ly complete and we predict it will be
some party. Duin’s orchestra will fur-
nish the music and the refreshments
will -be supervised by the ladies of the
committee. The program is such that
it should appeal to all. Even the non-
member guests will be specially pro-
vided for and we urge you to bring
your friends, as well as your families.

As a Council, we rejoice in the ad-
ditional members we received into
membership. The class consisted of
the following: Herbert Hudnut, re-
siding at 1753 Nelson avenue, and

representing Ransom & Randolph;
Elmer J. Nylander, residing at 1038
Franklin street, and employed as sales-
man for the well-known \firm of Hazel-
tine Perkins Drug Co.; Thomas F.
Fishleigh, residing at 2307 Francis
avenue, and representing 'S. F. Whit-
man & ‘Co, of Philadelphia. Also
Brother Hazelton S. Penny, living at
852 Lyon street, was reinstated. We
cordially welcome all these members
into the order and feel that it is con-
siderably strengthened by the addition.

The next meeting will be held the
morning of March 5 at 9 a. m. This
is the annual meeting and election of
officers and it will be a very important
meeting. The annual reports will be
interesting, especially the membership
and financial reports. A new Start is
always fascinating and it has the ap-
pearance of a big year for Grand
Rapids Council.

We chronicle with regret the illness
of two stalwart brothers who have
passed through all the offices of Grand
Rapids Council and who have accept-
ed their experience as a training school
for larger service. Walter S. Lawton,
living at 911 Wealthy street, has been
confined to his home for several days
and Robert E. Groom, residing at 914
Neeland avenue, has been compelled to
spend a week indoors. ‘Both brothers
have been afflicted with heavy colds,
but are rapidly improving.

(Mr. and Mrs. Walter E. Lypps
drove to Detroit last Saturday to spend
Saturday and ‘Sunday’ with their
daughter Marion.

The 'Salesmen’s Club of ‘Grand Rap-
ids, which is affiliated with Grand
Rapids Council, has shown some real
speed recently. At the election of offi-
cers for the coming year last Satur-
day it required just one minute to nom-
inate, elect and obligate all the officers
who direct the affairs of the Club. The
committee who made this record con-
sists. of B. 'C. Saxton and J. A. Vander-
werf. The Club held a card and danc-
ing party in the evening at the home
of the Husted (Sisters on Turner
avenue, The purpose of the card party
was to promote sociability and estab-
lish a scholarship fund to assist needy
students who are worthy of such as-
sistance. Amos Graves directed this
affair with his usual pep and efficiency
and brought out talent we did not
know we had. Raymond ‘Shinn and
wife did a fancy dance act on the ball
room floor which was a surprise to

their friends. Also the financial sec-
retary, R. W. Radcliffe, and dancing
partner seized this opportunity to re-
hearse one of their classic dances; the
rehearsal being held in the hallway, in-
stead of the ‘ballroom. One of our
loyal members arose from a bed of
illness to attend this party and was
completely healed of her malady dur-
ing the evening by the good cheer and
good fellowship which prevailed, The
name of this member is Mrs. Catherine
Field, who has been a faithful member
for several years. fk.
—~+2>___
Fixing Charges For Outside Calls.
(Continued from page 6)

It is a happy comment on the
progress which has been made _ in
municipal government that the present
day American municipality is far from
adopting the tactics of Mr, 'Curtius and
in fact has been most generous in its
treatment of those who call for fire de-
partment assistance from outside the
corporate limits.——Fire Protection,

—_+++—___—_
Hose Sales Continue Spotty.

While hosiery sales in the primary
markets continue spotty, low priced
fancy half hose and mesh and lace full
fashioned styles have forged ahead
during the last two weeks. The quo-
tations on fancy half hose offered by
the mills which are doing a large busi-
ness, were said to be extremely low
and disturbing to competitors but they
are providing enough ‘business to keep
such mills operating for several
months. Mesh and lace styles are ex-
pected to provide about 25 per cent.
of the full fashioned business for
Spring, with a stronger popularity for
the laces indicated for Fall.

—____ oo —__-

Launch Wall Paper Sales Drive.

Opening of the active season for
home decoration has prompted wall
paper retailers to promote the sale of
Colonial and Federal period designs in
their merchandise. The trade feels that
it is in a better position to benefit from
the Washington bicentennial celebra-
tion than almost any other industry.
Plans now drawn up by many retailers
of wall coverings contemplate the pro-
motion of the Colonial and Washing-
ton themes in decoration for more than
eighteen months. Manufacturers are
co-operations with the retailers in pro-
motional activities and are offering ap-
propriately designed wall papers in
retail ranges of 25 cents and up.

ositive protection
protitable investment
is the policy of the

Wy
MICHIGAN 244 SHOE DEALERS
MUTUAL FIRE INSURANCE COMPANY

Mutual B uflding

Lansing, Michigan

 

 

é

 

 

eS Pee ae eS

ws S:

 

 

February 17, 1932

MICHIGAN TRADESMAN

 

OUT AROUND.
(Continued from page 9)
that you are his neighbor and friend,
and he is pleased to know that he does
not have to go out of his home town
to trade.

(Then it behooves the merchant to
advertise. Blow your own horn or it
will not be blown; people won’t know
you are on earth. A merchant may
have a fine stock and a beautiful store,
but it is not getting business to sit
around and whisper these things into
the ears of your clerks that they may
smile and agree with you at $25 per
week. You may be prepared to accom-
modate the public, but it requires
something on the outside to bring the
people to your store,

Mills will not grind without water
on the wheels; to sit around with your
clerks and look each other in the face
without having sent out an attractive
invitation to the people of the city and
vicinity to the effect that you are offer-
ing merchandise that they want means
that your doors will creak and rust on
their hinges, because you feel that it is
too expensive to tell the people what
you are doing or what you can do for
them,

 

If you do not advertise in this day
and generation, there will be no paths
worn to your door, but the tracks will
ibe seen ‘leading out of your town or to
the merchant who is lustily blowing
his horn through the newspaper.

 

A good merchant is everybody’s
friend; genial traits make good impres-
sions, Be not avaricious and treat your
competitors fairly. You need your com-
petitor’s assistance, and he needs yours
to keep the trade at home.

Mingle with the people, be active in
the affairs of the city, town or village
in which you live; help in those enter-
prises which tend to upbuild the com-
munity. Be a live wire, and people
will know that you do things, and do-
ing things, they will come to you and
ascertain what you can do for them
when they want merchandise.

In treating with your rural trade,
you should take an interest in the
farmer, attend his gatherings oc-
casionally, get better acquainted, and
aid him in securing good roads through
state and county. Assist him in corn
shows and: fairs, visit the country
churches occasionally, aid them in
their church activities. This is es-
pecially of importance to the merchant
in towns of 25,000 or less. It has a
strong influence in keeping the coun-
try trade in the home town. Above
all, when business seems dull, don’t be
the first to cry. It has a bad effect on
trade; it breeds forebodings of things
that never happen.

 

You drive away those who would
buy perhaps were it not for your
pessimism, Remember that a mewing
cat catches no mice.

 

Be active in serving the people not
only as a merchant, but in ‘the various
walks of life. Give your trade the best
values that you can; study the prices

and qualities of your meighboring
cities carefully, then advertise.
E. A. Stowe.

———___. 2.
Co-operation Links Up With Indi-
vidualism.

(Continued from page 12)

This way lies business building and
profit, especially in Madison, as my
own experience amply demonstrated.

Members pay $12.50 per month each.
Manufacturers contribute $2,500 per
year. Advertising costs $5,000 per
year, and the remaining $4,700 cares
for needful salaries and expenses. Ac-
tivities include information and regu-
lation, window trimming instruction
and assistance, watchfulness of legis-
lation, standardized accounting and
other activities. There is here a good
beginning and development is promis-
ing,

The advertising being done at head-
quarters should be done somewhat
better, more painstakingly. Greater
skill should be used in allowance of
white space, to raise the advertisement
out of the mass of its surroundings.
Simultaneously, more detailed descrip-
tion should be inserted. Hams should
be described as to flavor, fat, sweet-
ness, juiciness; oranges should be
more than Sunkist Californias; how
many Winesap apples in the box and
what is Winesap anyway? Is No. 1
grade mixed nuts good enough for
Madison? ‘What consumer knows
what No, 1 is? Tell her—and tell her
also, at the same time, about the Fancy
nuts and what they are. Nothing is so
disappointing as ordinary mixed nuts
at festival times. Describe the “9914”
coffee. Mail order folks have long
known that women will read endless
description if it be clear and intelligent.

Paul Findlay.

——_++>>—__
Proceedings of the Grand Rapids
Bankruptcy Court.

Q

(Continued from page 3)
Henry BHickenroth, Pierson ------ 132.25

 

Paul Eickenroth, Coral ------------ 58.16
Mrs. Albert Eade, Pierson -------- 20.93
Frank Kawkawski, Sand Lake -- 50.62
Howard French, Cedar Springs -- 108.47
Clarence Gates, Howard City ---- 33.00
Frank Golombeski, Sand Lake --- 181.74
Leo Gillett, Sand Lake —_____-_____ 14.36
William Garbow. Pierson —--------- 45.77
John Henkel, Pierson ------------ 13.16
Hoyt & Lafond, Pierson ----_-~-~- 7.67
O’Donnell State Bank, Howard City 5.50
John Hice, Cedar Springs -------- 13.44
Ralph Jennings, Howard City ---- 24.09
Jones Bros., Sand Lake -_-------- 29.28
William Krueger, Pierson -------- 23.46
August Nock, Pierson ------ -- 25.84
Long Laneski, Sand Lake -------- 29.72
Fred Lucht, Sr., Pierson ~--------- 68.11
Fred C. Ledger, Sand Lake ------ 94.04
¥. B. Long. Grand Rapids _.------ 112.22
James Lynch, Coral —------------- 19.05
Mrs. C. Mills, Sand Lake —--------- 6.04
Paul Motz, Pierson -------------- 51.00
Howard Mount, Greenville ------ 37.64
Ed Nelson, Sand Lake ------------ 43.20
Ernest Nix, Coral ---------------- 110.21
Leroy Paulen, Pierson ------------ 21.18
Albert Paepke. Pierson ~_---------- 30.16
J. D. Pardee Estate, Trufant ------ 65.44
Cc. B. Roy, Howard City ---------- 149.52
Sid Reynolds, Howard City ------ 80.60
Geo. W. Rader, Pierson --_------- 49.41
Ben Robinson, Cedar Springs _----- 64.67
Raymond Shattuck, Sand Lake -- 17.50
Frank Steork, Pierson --_--------- 46.12
Mrs. C. Sheets, Rockford ____---- 56.40
Mrs. B. L. Schermerhorn & Moore,
Geoonville (2 374.29
Edw. Studer, Pierson ---~----~---- 29.35
Mrs. Henry Schuermann, Carrollton 35.35
Wm. Seibert. Pierson ~------------- 40.00
Wm. A. Solomon, Jr., Pierson ~--. 6467.55
Wim. A. Schaub. Pierson ---------- 118.96
Cc. Timersonfi Trufant ~-----~----- 11.00
Geo. Tortellett Est., Sand Lake -_ 38.54
Mrs. Minnie Totten, Belding ---- 31.37
Geo. Thaler. Coral __.____________ 37.84
Fred Van Sickle, Pierson -_-._-_--- 71.05
Mrs. Jennie Wilcox, Howard City 49.66
Alonzo Becker, Gowen ------------ 29.15
Ernie Christiansen, Lakeview ---- 30.00
Clair Neilsen, Trufant ------------ 25.50
Nainer Hansen, Trufant ~_-------- 92.75
Jay Hansen. Trufant ------------ 101.85
Jens Fransden, Trufant -_------- 24.70
Chris Larsen, Trufant ~----~------- 56.55

Sam Johnson. Trufant —._..____._ 94.95
Jens Christiansen, Trufant ------ 23.25
Jens Sorensen, Trufant __--_--_--. 48.44

Exchange State Bank, Sand Lake 364.41
Cedar Springs State Bank, Sedar S. 70.00
Frank Rushmore, Sand Lake -_--~ 296.63
O’Donnell State Bank, Howard C. 9,616.54

Feb. 3. We have received the sched-
ules, order of reference, and adjudica-
tion in the matter of the Knee Co.,
Bankrupt No. 4783. The bankrupt con-
cern is a resident of Grand Rapids. The
schedules show assets of $27,255.33, with
liabilities listed at $88,580.39. The list
. ereditors of said bankrupt is as fol-
ows:

Henry Heemstra, Grand Rapids —_$ 28
Lou Colligan, Grand Rapids ------ 20.30
H. H. Bush, Grand Rapids ___-~--- 46.55
Lawrence Bush, Grand Rapids -_ 16.80
Frank Rysdyke, Grand Rapids --. 33.45
Henry Heemstra, Grand Rapids... 4.60
“dith Porritt, Grand Rapids ---_ 5.09
A. Buikema, Grand Rapids _----- 36,410.98
Old Kant Bank 2. 15,550.00

George C. Ogden. Grand Rapids _- 175.00
Chas. Alexander & Co., Grand R. 72.89
Bratt, Hero, Grand Rapids ------ 38.00
Barlay, Ayers & Bertsch, G. R. 55.67
Behler Young Co., Grand Rapids__ 860.39
Bixby Office Supply Co., G. R._. 20.60
Blue Print Service Shop, Grand R. 7.59
Bond Welding Shop, Grand Rapids 10.55
Chicago Pump Co.. Chicago _____ 15.00
Cities Service Oil Co., Grand Rap. 15.00
Consumers Power Co., Grfand R. 20.83
Columbus Humidifier, Columbus__ 53.25
De Borte. Grand Kapide -___.... 5.85
Denison, Dykema & Co., Grand R. 54.79
Detroit Michigan Stove Works,

Dewan. 2 4.60
Dunham Co., Grand Rapids ------ 3.06
Louis Ebling, Grand Rapids ----- 18.35
Elliott Addressing Machine Co.,

Coumlwide6 (20 52.25
Sylphon Fulton, Knoxville -_------ 6.00

Fetuz & Zum Walt, Grand Rapids 18.40
Forbes Stamp Co., Grand Rapids 2.05
French Stamats Co., Cedar Rapids 7.50
Gallmeyer & Livingston, Grand R. 29.35
Gelders BHlectric Co., Grand Rap. 3.43
Wm. P. L. Gibson, Grand Rapids 150.00
G. R. Ass’n of Commerce, Grand R. 64.59

G. R. Gravel Co., Grand Rapids__ 3.40
G. R. Art Glass & Mirror Works,
Grand Wapnids 3.50

Graybar Electric Co., Grand Rapids 4.45
Heat Equipment Corp., Grand Rap. 568.01
5

Home Fuel Co., Grand Rapids __-- 55.50
Ww. C. Hopson & Co., Grand Rap. 301.77
Ideal Foundry, Grand Rapids ---. 68.88
Indoor Trash Burner, Omaha ---- 9.00
International Heater Co., Utica -. 56.60
Jannette Mfg. Co., Chicago ------ 44.16
Knappen, Uhl & Bryant & Snow,
Grand Rapids 250.00
Milton, Knee, Grand Rapids __-- 1,584.00

Kreuter, Fassen Co., Grand Rapids 49.64
Lakewood Lumber Co., Grand R. 20.52
Lakeside Co., Hermansville -—---~- 473.80
Lamberts & Kaminga Co., G. R. 285.58
Lennox Furnace Co., Marshall-

Poon 1 1 deg ee rane RE AERIS Br RCE TOS ie A 1,896.51
Lewis Electric Co., Grand Rapids 8.25
Merchants Service Bureau, G. R. 12.50
Mich. Bell Tele. Co., Grand Rap. 97.35
Michigan Hardware Co., Grand R. 22.83
Modine Mfg, Co., Racine -------- 96.25
Mueller Steam Specialty Co., N. Y. 2.84
New York Blower Co., Chicago -- 142.60
Penn Elec. Switch Co., Des Moines 50.59
Page Hardware, Grand Rapids —-- 4.15
Pioneer Heat Regulator Co., Dayton 101.98
Cc. O. Porter Mach. Co., Grand R. 3.60
Preferred Auto Ins, Co., Grand R, 31.15

Ransom’s Garage, Casnovia ----~~ 3.50
Rhodes Mfg. Co., Grand Rapids __ 3.25
Raniville, Grand Rapids —._.*-~-- 14 04

Rempis, Duus Foundry, Grand R. 28.27
Richards Mfg. Co., Grand Rapids 1,815.25
Richardson & Boynton Mfg. Co.,

Oneness 264.60
Sehuiling Co., Grand Rapids ----- 1.50
John Seven Co., Grand Rapids -_ 79.26
Smith Show Window Service, G.R. 3.00
H. B. Smith Co., Westfield .._.__-- 65.63
Somers. Ine, Detroit —_..__-_._- 370.92

Sprayer Supply Co., Grand Rapids 95
Standard Sanitary Mfg. Co., G. R. 62.92
Terre Haute Boiler Works, Terre

Rig ee 560.03
Time-O-Stat Control Co., Elkhart 7.17
Togan Stile. Inc., Grand Rapids_- 29.01
Tuttle Register Dust Catcher Co.,

RIAU ees 3.75
Universal Car & Service Co.,

Grand Rapids —....<_.. 72.00
Unger, Fales, Grand Rapids ----- 80.57
Radiator Co., Detroit —_._..._-.-. 4.11
Western Union, Grand Rapids __-. 6.60

White Printing Co., Grand Rapids 11.10
Wolverine Brass Works, Grand R. 29.68
Worcester Brush & Scraper Co.,
Weoreester 2.) 18.60
Geo. B. Kingston, Grand Rapids 9,125.00
Detroit Michigan Stove Co., Detroit 200.00
Benjamin Usher Co., Grand Rapids 180.60
Warren Webster Co., Camden —~ 318.85
Richards Mfg. Co., Grand Rapids_-_ 225.00
Heat Equipment Corp., Grand R. 75.00
International Heater Co., Utica 3,899.00
Citizens Industrial Bank, G. R.-~ 312.80

Union Investment Co., Detroit ~~ 2,730.07
American Home Security Bank,
EH. He. Bush, Grandville —_-__..._ 400.00
Ralph Knee, Grand Rapids _--- 125.00

Salvation Army, Grand Rapids-_ 750.00

Geo. Daverman, Grand Rapids_. 80.00
J. O. Craig, Grand Rapids ---- 100.00
J. W. Loeks, Grand Rapids . -_ 90.00
Carroll F. Sweet, Grand Rapids 950.00
R. N. Childs, Grand Rapids ---- 35.00
i, & Bly, Detroit ____..___.-.-- 70.00

23

Orrie Dykman, Grand Rapids -- 70.60

J. Schipnerkotter, Grand Rapids 115.00

F. Rysdyke, Grand Rapids ------ 140.00
Old Kent Bank, Grand Rapdis,

Cc. F. Allen, Grand Rapids ------ 330.73

Edwin Bletcher, Grand Rapids 31.00
H. F. Vonk, Grand Rapids,

Homer Lyon, Grand Rapids __ 36.00

Second Church of Christ, G. R. 254.10
Lennox Furnace Co., Marshalltown

Ed Dahrooge Co., Grand Rapids 906.00
Citizens Indus. Bank, strand R. 2,552.94

In the matter of Burt Hiller, Bank-
rupt No. 3954. The final meeting of
creditors in this matter has been called
will be approved at such meeting. There
for Feb. 25. The trustee’s final report
may be a dividend for creditors.

In the matter of the Knee Co., Bank-
rupt No. 4783. The first meeting of cred-
itors has been called for Feb. 22.

In the matter of Bert Carr, Bankrupt
No. 47821. The first meeting of creditors
has been called for Feb. 22.

 

GREENE SALES CO.
SPECIAL SALES CONDUCTORS
Reduction — Money-raising or
Quitting Business Sales.

142 N. Mechanic St. Phone 9519
JACKSON, MICHIGAN

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting

GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CoO.
Saginaw.

 

 

Phone 61366

JOHN L. LYNCH
SALES CO.

SPECIAL SALE EXPERTS

Expert Advertising
Expert Merchandising

209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

 

 

 

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. if set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

Wanted—Stocks of dry goods, groceries,
and general merchandise. Will pay cash.
Address No. 497, c/o Michigan Trades-
man. 497

For Sale—Grocery and meat market in
good location. Bargain if taken at once.
Address No. 500, c/o Michigan Trades-
man. 500

For Sale—Stein’s Men’s Wear Shop,
Harbor Springs, Michigan. Sick at home.
Must sell at once. J. F. Stein, Harbor
Springs, Mich. 501

 

 

 

I'll pay cash for any stock of mer-
chandise, none too large or too
smail. Write, phone, or wire.

L. LEVINSOHN, Saginaw, Mich.

 

 

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24

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

In a previous issue we listed the
Hires Turner Glass Co., of Phila-
delphia, as a concern which in the
use of the words “Copper back
mirrors’ to designate mirrors
backed mechanically rather than
electrolytically, had been con-
demned by the Federal Trade
Commission. We have since been
advised that while a complaint has
been filed by the Commission, no
hearing or order thereon has as
yet been made; that the Hires
Turner Glass. Co. is vigorously
contesting the position taken by
the Commission and that the mat-
ter is still in litigation. We regret
the report of this case under the
heading In the Realm of Rascality
and as something already con-
demned, especially in view of the
high reputation in the industry en-
joyed by the Hires Turner Glass
Co.

Kalamazoo, Feb. 12 — Subject:
Thomas Duys, Alias T. Duys, Alias
T. Boutsma, Alias A. Boutsma,
Alias ° ??

This is to advise that the above
named subject, largely through our
efforts, with the assistance of the Na-
tional Hotel Association, and two of
the state associations, has been sen-
tenced by the circuit judge of this
county on a forgery charge to Jackson
prison for from one to fourteen years;
having obtained money by presenting
a $200 check drawn on a Detroit bank
in which he hadi no account.

It appears that this party has been
especially active among the hotels.
having jumped several bills and
presented several checks without hav-
ing funds to meet same. He has op-
erated in Buffalo, New Orleans, Chi-
cago, Cincinnati. St. Louis, Detroit,
and undoubtedly numerous _ other
places.

His photograph is in the possession
of Paul N. Tedrow, Prosecuting At-
torney of Kalamazoo county, and same
can be secured for identification if
others are looking for him.

He is 29 years old, but looks older,
is 5 feet 1134 inches tall, weighs 177
pounds. has light hair, is a Hollander
by birth and talks with a decided Hol-
land accent, is well dressed and gen-
tlemanly appearing. A clever and
smooth operator. We have a feeling
that he is wanted in numerous places.

j. Chas. Ross.

 

 

Lake, Feb. 10—Well I am_ having
some fun out of the Scotty McLaren
deal. He was over to Mecosta. got D.
E. Wilbur, the deputv sheriff, talked
un to take him around and. help him
trim the merchants there. The first
man he called on was Arthur Royce,
who takes your paper. He picked up
the paper, read my letter to vou that
vou printed in the Realm of Rascality.
Mclaren savs that must be a mistake,
walked out of the store and tore the
gravel road up for over a mile getting
away. This is what Timmv McDonald,
Symon Bros. salesman. told me.

George Scott.

 

Katherine Steel, trading as Victoria
Manufacturing Co., Detroit, advertis-
ing-vendor of a treatment for fits, epi-
lepsy ant! convulsions, has entered into
a stipulation with the Federal Trade
Commission whereby she asserts she
has discontinued advertising the treat-
ment and agrees that she will not

*

 

MICHIGAN TRADESMAN

hereafter advertise or sell it in inter-
state commerce.

 

So-called lip reducing cream, mas-
saging cream, and “gland aid tablets”,
and a hair tonic, are the commodities
involved in a_ series of stipulation
agreemients made between the Federal
Trade Commission and various adver-
tiser-vendors. Names of the advertis-
ers and details of these cases are as
follows:

Nell Cameron, trading as Cloree, of
New York, advertising and selling a
cosmetic preparation called “Cloree
Lip Reducing Cream”, declared she
has discontinued all advertising and
will not again advertise this article un-
der that name or any other name. She
also agrees to discontinue its sale ex-
cept to fill unsolicited orders.

C. A. Davis, trading as Jennie L.
Cook Co., Los Angeles, and selling a
bust developing and restoration treat-
ment consisting of a massage cream
called “Orange Flower Flesh Food”,
a tonic designated “Gland Aid Tablets,”
and a laxative tablet, will no longer
advertise that the respondent is a
woman, or that statements made in the
respondent’s literaure are from one
woman to another, or that Jennie L.
Cook Co. or any other enterprise op-
erated by the respondent under any
name, is composed of Parisian beauty
culturists. The treatment will on
longer be advertised as Parisian,
French, scientific, made according to
a French formula, a _ constitutional
vitalizer or as a tissue builder. It will
no longer be said that by use of the
treatment a perfect figure can be de-
developed, or that the human body
can be properly proportioned and grace
be acquired. Various other misrepre-
sentations regarding filling up of hol-
lows in the body, acquiring power or
strength, and removing wrinkles, will
be discontinued.

A. R. Smith, trading as Sunlight
V Laboratory, Ramsey, Illinois, ad-
vertising and selling “Sunlgiht Hair
Tonic, will cease stating in advertising
that application of such preparation to
the hair will restore color, or that all
shades of color can be obtained from
one bottle of it. It will not be adver-
tised further that application of the
preparation to the hair wlil produce a
natural color, or restore vigor or lustre,
or that the preparation is the only one
designed for this purpose that is harm-
less. It will not be said that the tonic
is a cure for unsatisfactory hair. This
respondent agrees to stop using the
word “laboratory” as part of his trade
name,

 

A. Alvin Guto, who conducted col-
lection activities in this city under the
style of the Grocers Protective Bureau
and Guto’s Service, never filed a $5,000
bond with the county clerk, as requir-
ed by law. The statute covering this
point is Act No, 210, Public Acts of
1925. The law provides that col-
lectors shall file a $5,000 bond with
two sureties or the guaranty of a sure-
ty company. Failure to comply with
the law is punishable by a fine of $25
to $100 or 90 days confinement in the
county jail. Complaint can be made
to the prosecuting attorney. As soon

as the Realm of Rascality had its at-
tention called to the illegal career of
this man, because he was not settling
with his clients for collections made in
their behalf, the trade was promptly
warned of his shortcomings. In the
light of the disclosures made in this
week’s paper, the clients now have a
right of action against him by apply-
ing to the prosecuting attorney.

—__~+++—___

Flint To Try Out Sunday: Closing.

Following a long debate by com-
missioners and auditors the city com-
mission passed the Sunday closing or-
dinance for grocery and meat stores,
to go into effect March 10, and recom-
mended that any opponents to the or-
dinance file a referendum within thirty
days.

Such a referendum would have to be
filed before Feb. 29, however, in order
to permit the necessary action by the
commission and an elapse of thirty
days before the election on April 4.

Leading the opposition to the ordin-
ance was Rev, Hugh L, Peden, pastor
of the Seventh Day Adventist church
at 709 Stockton street. Commissioner
Tip O’Neill also opposed the measure.
Rev. Peden objected to the action on
the grounds that it was a_ religious
question, beyond the jurisdiction of
any legislative body. He quoted from
an address of William Lloyd Garrison.

“The whole trend to-day is to direct
people into the church on Sunday with
a policeman’s club,” the pastor ob-
jected, “I’m a pastor and [ have a full
church every Saturday morning. I
don’t have to appeal to the law to get
it, either. Our Government is a civil
and not a religious institution, as Gar-
rison said, and the Government has no
right to direct the religious activities
of its people.”

Commissioner O’Neill said he was
born a Canadian and had been brought
up to the ‘Canadian custom of observ-
ing ‘Sunday by closing places of busi-
ness. But he believed, he said, that it
was a characteristic American right to
disregard the observance, if desired.
He pointed out that there was nothing
to prevent a group of Seventh Day
Adventists from opening grocery
stores and also pointed out the pos-
sibility that grocers would lend quan-
tities of groceries to neighbors on Sun-
day to be paid for later in the week.
Commissioner O’Neill suggested that
the action be held and that it be laid
before the people in a referendum,

‘Commissioner Jay H. French coun-
tered with a statement that, since 16,-
000 persons had signed petitions for
the action, it must have support among
the voters. He declared, therefore,
that it was unnecessary to put the mat-
ter to popular vote. It was his sug-
gestion that, if the commission wouid
call a referendum, it vote on it first.
Mayor William H. McKeighan agreed
and the commission so voted unani-
mously.

Sponsored by the Flint organization
of the Home Defense League, made up
of grocers, the ordinance provides for
the prohibition of the opening of es-
tablishments for the sale of groceries
or meats, Previous to its introduction
to the commission, the measure was
supported by the signatures of 16,000
customers who were shown petitions
in grocery stores.

Fifty churches al- -

February 17, 1932

lowed the petitions to be circulated at
services and sixty ministers signed.
The ordinance provides “that noth-
ing in this ordinance shall apply to
persons who conscientiously believe
the seventh day of the week to be the
Sabbath and who actually refrain from
secular business on that day.” Lansing
has a similar ordinance which was
confirmed in a supreme court decision.

—_——_o +--+
Causes of the Present Business De-
pression.

Ypsilanti, Feb. 9—Norval Hawkins,
formerly of Ypsilanti and now well
known in the advertising world, was
the principal speaker at the annual
dinner meeting of the Ypsilanti Credit
Bureau, held in the Hotel Huron and
attended by representatives of manu-
facturing, retailing and professional in-

terests of the city.

iMr, Hawkins, speaking on the causes
of the economic depression, listed a
number of these and suggested the
reasons for their existence. Among
the several causes which he listed as
being responsible for the present con-
dition of business were alleged mis-
management of the Federal Reserve
System, lack of proper supervision by
various state banking departments
over the conduct of banks, and the
many industrial mergers which he be-
lieved were made solely for the pur-
pose of putting out new issues of
stock and creating a profit for the per-
sons handling such issues. He, of
course, exempted from such accusa-
tions all mergers which were legiti-
mately made for more efficient con-
duct of ‘business. ‘Misuse of install-
ment buying was listed as another
potent factor in the economic crash
which engulfed the country more than
two years ago.

A tie-up of the local credit bureau
with the Michigan ‘Credit Adjustment
‘Co., providing more efficient collec-
tion service for members of the local
organization, was announced at the
meeting.

Lester Miller, Frank Jackson and
Miss Jeanette Renton were elected as
members of the advisory board of the
credit bureau.

——__>-- > ___
Corporations Wound Up.

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:
Birmingham Savings Bank, Birming-

ham,

Federated Holding Co., Battle Creek.

Leonard Van Dyke Land Co., Detroit.

Bonbright & 'Co., Detroit,

Newark Shoe Stores, Inc., Detroit.

Independent Threshing Asso., Coving-
ton.

Cigarette ‘Sales Co., Detroit.

Bliss Manufacturing Co., Grand Rap-
ids.

Wolverine Boiler Works, Detroit.

Llewellyn Sales Co., Detroit.

Sylvania-Detroit 'Co., Detroit.

Smith-Sparks Construction Co., Ltd.,

Houghton,

Barry Oil & Development 'Corp., Hast-
ings.

Kent Iron & Metal Co., Grand Rapids.

Clute Drug ‘Co., Flint.

Best Foods, Inc., Detroit.

Guardian Detroit ‘Bank, Detroit.

Detroit Paint Manufacturing Co., De-
troit.

Hess Realty Co., Detroit.

Peoples Wayne County Bank, Detroit.

Howie Paint & Glass Co., Detroit.

Lake States Public Service ‘Co., Es-
canaba.

Motor Car Equipment Corp. of Michi-
gan, Detroit.

Co-operative Motor Service, Inc., a
roe. Loe

O’Connor Studio, Detroit.

Brasie, Hull & Co., Detroit.

William ‘H, Fox ‘Co., Detroit.

Wisconsin Glue Co., Grand Rapids.

Skandia Creamery Co., Skandia.

Wise & Eddy Paint & Wall Paper Co.,
Saginaw.

at

¥
{)

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oar

 

 

 

 

 

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DISTRIBUTORS of PINE TREE Brand

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You reduce selling expense in offering
your trade such a well-known brand as

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| INSTANT SERVICE
: Telephone
445]
ALFRED J. BROWN SEED CO.

25-29 Campau Ave.
GRAND RAPIDS, MICH.

B k i 1 g Wholesale Only Wholesale Only

Powder (Our
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Same Price

for over 40 years
25 ounces for 25c

       
  

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REGULAR

To sell x20 WO

The price is established through our “co-ops”
advertising and the consumer knows
that is the correct price. Furthermore,

you are not asking your customers to

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To sell no desk
jobbers

1s she ai

  

To back every
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This policy backed by
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| Millions of Pounds Used by Our
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PURITY OATS COMPANY

KEOKUK, IOWA

 

 

 

 

PW OOP UPA De op e008 a

 

The
Mutual Building

Lansing,

Michigan

 

Michigan’s largest Mutual Fire Insurance Company and
Michigan’s largest Mutual Insurance Agency, occupying
the first two floors and basement of this (their own)
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No Risk Too Small No Risk Too Large

We have a man in your Territory

DETROIT—716 Transportation Building
Telephone Randolph 0729

 

 

 

 

   

 

 

 

 

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