os ye Na gy FLEIRCRER a ‘ Fas y = ” —— (NSS PT STWR EE A Ss) fd | ANGE is on nA a w ) YR Ee Oral ais aN Ny Pe Oa Bt Bn we, % (Ci Fh \ eae Wi Xe } BEN Je See as aOR R c WW SAS (WA wa ay (CT Re OVE, > 2 $e. SWC . SI PUBLISHED WEEKLY (GAS SR SMAN | OR - 1883 % SIS TA EES SLICE SSS IRS LABS ARE Forty-ninth Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 24, 1982 Number 252 Ic 7% HENRY W. LONGFELLOW Born Feb. 27, 1807; died March 24, 1882. THE ARROW AND THE SONG I shot an arrow into the air It fell to earth, I knew not where. For, so swiftly it flew, the sight Could not follow it in its flight. I breathed a song into the air It fell to earth, I knew not where; For who has sight so keen and strong That it can follow the flight of song? Long, long afterward, in an oak I found the arrow, still unbroke; ¥ And the song, from beginning to end, I found again in the heart of a friend. EDI What do you do with a profitable item?’, eo). 2 2 2.» ® Home Baker Flour You put it where every- body can see it! You push it! For the faster it moves the more profits you make! Royal Baking Powder is profitable. It’s popular. An old-time favorite. It’s well advertised. Requires little So, treat it like the old friend it is! Give it good display. Put it on the counter and in the window. Put it where they can see it. Recommend it. You'll be surprised to see how fast it moves. And more sales mean more profits. Made from the high- est grade of Kansas Hard Wheat and mill- effort to sell! f&. RoyaAL BAKING POWDER A Product of STANDARD BRANDS INCORPORATED Order from your jobber. Wholesale Only Wholesale Only DISTRIBUTORS of PINE TREE Brand FARM SEEDS Vigoro Inoculation Bulk GARDEN SEEDS Vegetables and Flowers Semesan Packet We specialize in LAWN GRASS and GOLF COURSE Mixtures SEEDS Write for our special prices INSTANT SERVICE Telephone 4451 ALFRED J. BROWN SEED CO. 25-29 Campau Ave. Grand Rav~ids, Mich. Wholesale Only Wholesale Only Are the; canned !foods you feature grown | and packed in your home Nhe brand a you Rnow state? W. R. Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by A complete line of canned vegetables and fruits Michigan farmers. ed with one thought in mind— Quality. The Consumer is convinced these state- ments are true. This is indicated by a 300% increase last year over the previous year’s sales. Sold only by Independent Merchants. Quality Guaranteed. Priced low. An asset to any business. CIOL’ LEE & CADY ales pa eter i BS Forty-ninth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly im advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of .urrent issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. SOME TRENDS IN TRADE. Sidelights on the General Business Situation. The credit expansion bill is obvious- ly the news of the week. Formally it provides means for meeting the needs of banks in exceptional circumstances by making eligible for rediscount bil- lions of assets which under existing law are without collateral value for re- serve credit. Actually it validates these assets as promissory note security for one year, when approved by associated bank di- rectorates, at the rate of not less than 1 per cent. more than the current dis- count rate, It also authorizes the Fed- eral ‘Reserve Board to allow Reserve banks to use direct obligations of the United States as collateral for note issues. ‘The latter provision seems to permit almost unlimited expansion of Federal note currency, but Senator Glass, one of the authors of the bill, declares that no excessive inflation will be tolerated. Senator Glass’s statement means that currency inflation will be regulat- ed by what the Federal Reserve Board regards as the public interest. Addi- tional circulation will be subject to the present requirement of a 40 per cent. gold reserve, It will have the effect, if put out, of releasing some of the $700,- 000,000 of idle gold now lying func- tionless in vaults, and is likely to bring from its secret places some of the hoarded currency. The immediate effect of the news was to change sentiment from a note of despair to one of relief and con- fidence. Stock and commodity markets reflected the change by substantial rallies, and business men generally ex- pressed a degree of hopefulness to which they have long been strangers. Even crude rubber, long ‘Cinderella among commodities, felt the impulse of the credit expansion plans, the price, which has been reactionary for many weeks, moving up one-fourth of 1 cent a pound the day the news came out— quite a jump for this backward creeper. HIG GRAND RAPIDS, WEDNESDAY, FEBRUARY 24, 1932 the spring trade. SS) Scarcely less electric in its effect was the announcement of ford’s purpose to add 30,000 to 35,000 men to his De- troit forces for production of his new eight and four cylinder cars, now for- mally divulged. Other automobile manufacturers ex- pressed the opinion that this action will give a new impetus to the whole industry and to industry generally by adding to the demand for materials— “the ‘biggest news since the depres- sion,’ Harvey Campbell, vice-presi- dent of the Detroit Board of ‘Com- merce, called it. The sudden intervention of the credit expansion bill and the quick change of the general viewpoint there- by brought about throw doubt on the value of the usual weekly records ex- cept for historical purposes. Before the significance of the news was fully realized, trade in general was rather dull. In the later days of the week there were some signs of revival and unmistakable evidence of better senti- ment, Wholesale trade was stagnant owing to the completion of many orders for In the wearing ap- parel shops there was a disposition to await new models from Paris. Coincidentally, the latest index num- ber of general business activity, that of the week ended February 6, rose slightly—nearly 1 per cent—due main- ly to improvement in the railroad freight car loading adjusted returns, and a trifling increase in electric power and steel mill output. Cotton cloth production dropped a little in re- sponse to efforts to curb the mills, The relation of retail purchases to income is indicated by a study made by Time in Appleton, Wisconsin, se- lected as a typical American city. It shows that the family with more than $5,000 a year as compared with the family on a lower economic stratum uses twice as much soap, spends twice as much on electric refrigerators, buys twice as many new automobiles in a year, replaces radios 50 per cent. faster, and uses seven times as many ironing machines. And yet they say one man, however rich, can use little more of the earth’s bounty than another, how- ever poor. ‘Bosh. Small department store sessions are to be continued as a regular feature of the conventions of the National Re- tail Dry Goods Association as a result of the success of the recent meeting. Analyses of department store opera- tions ‘by the ‘Harvard ‘School of 'Com- merce have always shown that the problems that go with small volume are very different from those the big fellows have to deal with. The demand for quality, in prefer- ence to “bargain” prices, has been re- ported to be rapidly increasing by de- partment and other stores in many cities, In fact, several recent investi- gations by the Department of Com- merce indicate that in all lines the cut price has definitely lost its lure, that an increasing majority of purchasers are looking for value and quality, and that the best merchandising opportunities respond to sound sales plans. To localize aid for business men, in giving the widest possible application to statistics and information, is a plan just announced by the Department of Commerce. ‘The co-operative program has been worked out between the de- partment, the U. S. ‘Chamber of Com- merce and the National Association of Commercial Organization Secretaries. Local chambers of commerce will be enabled to equip themselves with an extensive marketing information ser- vice for extension to individual mer- chants and manufacturers. The plan has been tried out in practical applica- tion during the last six months by a group of local chambers of commerce which have reported many advantage- ous results. The ‘Capper-Kelly bill is again the subject of Congressional hearings ‘be- fore committees; but it is not expected to ‘come to a vote during the present session. The popularity of this bill is a mycstery, for it is impossible to pass it except in a form that will make it worthless to manufacturers, as was in- dicated by its passage by the House during the last session. At best, this proposed legislation, would merely al- low manufacturers to enter into agree- ments with distributors to maintain re- sale prices; but it would not oblige distributors of any kind to sign such agreements. The drive against adulterated foods is being carried to the women of the country through their clubs by the office of interstate supervision of the Food and Drug Administration. Re- cently C. W. Crawford, in charge of the office, told a large meeting of the Housewives’ Alliance that “A prison sentence cannot be imposed on a cor- poration,” and explained how inferior foods are merchandised ‘by deceptive advertising and the use of deceptively shaped packages. Reaction to labor insurance is re- ported to be alarming to the promoters of recent successful legislation in Wis- consin. ‘To avoid the burden imposed, many manufacturers within the state are reported to be preparing to move to other states, and the indications are that Wisconsin will lose heavily in both population and income as a re- sult of state job insurance, ——_+>+.—___ Advantages of Maintaining Merchan- dise Control.* When Harold Bervig wrote me and asked me if I would fill in a few minutes on this morning’s program on the subject of “Merchandise Control,” I replied that if the rest of you could *Paper read at hardware convention by W. C. Judson, of Big Rapids. Number 2527 stand it that I could and that I would be glad to help out. When I read the program which was sent to me after accepting, I noticed that they had me down for “Wizard Control.” I surely have had enough trouble trying to control merchandise and now they- I looked the word up in the dictionary and found that Webster calls a wizard a male witch or sorcerer, so if any of want me to control wizards, you ladies or gentlemen have any male witches or sorcerers, kindly move them up to the front row and [ will proceed to control them to the best of my ability. However, I figured that there would not ‘be many wizards here, so I will do the most of my talking on my original “merchandise control.” assignment This is not going to be any sermon on how you should do it, but is merely going to be a short sketch on how we do it at Judson’s hardware in Big Rapids. J] feel that all of the lines in a modern hardware store are not adapted to merchandise control. How- ever, a great many of them are and I am going to give you a list of the ma- jor lines which we now have under control and which are working out very satisfactorily. These are lines the most of which we do not buy every week or two weeks from our nearby jobbers. They are lines which we handle in comparatively larger quantities, lines which contain a num- ber of different sizes, and lines which we do not buy so very many times during the year. ‘The smaller quick turning items in my opinion cause con- siderable trouble to put under mer- chandise control, and the benefit deriv- ed from so doing does not warrant the effort. We have at the present time the following lines under control: Aluminum ware. This is a line which we purchase from the manufacturer and contains a large number of items. We have only ‘had this under control for about a year, but have already succeeded in eliminating a number of items which the control shows us are not moving as rapidly as they should. It also prevents us from overlooking items which we should have in stock and which we would forget to buy if they were not in front of us on the control sheet. Ammunition. Our ammunition stock consists of a great number of different loads, calibers and guages. When we place our fall order, it is a big help to look back over the control records and see just exactly the number of each load we used the preceding year. Axes. Here is an item which we purchase from a jobber and buy a great many times a year, ‘but it is a mighty nice thing to be able to tell at a glance just how many 3 or 3% pound axes we have been using. It has helped us greatly in keeping a balanced stock. (Continued on page 24) LG Nae alana stae detain atau IG ei APE clad SASL ork Laseann eS DOMES a AOE ATER INR A RE EEE A BRE SI PREC LARA SEES t E i 3 5 ’ 3 ia é t ra Deda caret cea AAR aliad Gator’ et atoms amet SPiercnasnnattiaapeomncnectemaasaa! LOOKING FORWARD. Annual Address of President Bruske To Hardware Dealers. It is always helpful, when endeavor- ing to look into the future, to take a brief glance at the past to see how we arrived where we are. Fifteen years ago this country was about to enter the kaiser’s war. From 1921 to 1929 we were celebrating the end of the war, the so-called “jazz” era, It was a big party while it lasted. The gambling spirit was prevalent in business. The gambling spirit was prevalent in governmental affairs— municipalities, counties and _ states floated bond issue after ond issue and spent the money recklessly. Small speculators followed big investors into the stock markets and left legitimate business in the craze for speculative profits. To meet the interest on the bond issues and to take care of the other expanding parts of government, tax increases were necessary and the gov- ernment has been searching for new avenues of income to tax, No effort was made to analyze the situation, to find the reason for things, or plan ahead. The big party is over. We are settling down to plainer fare. With too many people that fare is literally bread and water. The business faces a very complex problem, The first, and the most im- portant, is reduction in volume, in part, because of reduced prices of the com- modities we handle and in part be- cause of reduced earning power of people in our communities. Too many stores have been paying their expenses out of their inventories as their margins have not ‘been suffi- cient for that purpose. We are also faced with a reduction in the margin of the merchandise we sell and it has been extremely difficult to reduce expenses proportionately to the reduction in margin. Because of certain fixed expenses, such as rent, the problem has been made doubly diffi- cult. We are in a new era. At least, new to this generation although previous generations have faced precisely similar problems and it must be worked out in precisely the same way. There is a shaking down process going on, an elimination of the weak, a testing per- iod for the strong, out of which those who survive will be stronger for the tempering process through which they have gone. 1932 is leap year and it should be the time to leap over the hurdles of fear, hesitation and inaction aroused by the present conditions. The situa- tion in which we find ourselves is as normal a part of human life as are periods of great prosperity. No one escapes it. Some weaken andi never recover. Some look to the Road Ahead, tighten heir belts, harden their muscles and leap the hurdles, Every one of us is different than he was three years ago. The depression has changed our perspective and made us think and figure. These are the times that show us up as we really are. History shows that out of periods of great suffering comes the world’s greatest progress. We are facing a MICHIGAN TRADESMAN world-wide condition and, when it is over, our prosperity may be such as to amaze all of us, There are many detours and forks on the Road to Profit.’ The Road to Volume may not lead to Profit. We must analyze our own situation. To do 'this most effectively, we must break it up into component parts. First, we must analyze our customer list, compute the probable income of all our customers and how to discover about what business we can get from each. We must go further and analyze pos- sible prospects for business that are not now our customers, Suppose each of us makes a list of such prospects, gives himself a quota of at least one visit a day. This will make 300 contacts during the year and will be certain to result in some busi- ness that we would not otherwise have. We must analyze our stores and see that they have a buying appeal to cus- tomers, present or prospective. We must analyze our stocks to see that they are responsive to popular de- mand. We must freshen our stocks with new and desirable merchandise and we must follow the market down and not attempt to base our selling prices on whatever we may have paid for the merchandise. We must analyze our expenses more closely, spending where it will secure results and eliminating any unproduc- tive expense. We must put into effect the result of our analysis, make our plans, and fol- low them vigorously. Sales must be based on an analysis of possibilities, not probabilities. Expense must be based, to a large extent, on necessity. We have certain variable expenses in which savings can be most readily made, such as salaries, deliveries, lights, advertising. It is not for me to say that you should reduce any of these expenses, but they must be viewed in the light of their productivity. If salesmen are not selling sufficient to pay for their salaries and take care of general overhead, it is absolutely necessary, if we are to continue in busi- ness, to reduce wages or eliminate some help, unless analysis of sales possibilities indicates that we can get sufficient margin to pay present sal- aries. This is a hard thing to say, but it may be the best in the long run. Ultimately, if a business pays out in expenses more than it receives in mar- gin, the business will go under and everybody will be out of a job. Delivery expenses can frequently be reduced by combining our delivery with other merchants, or employing a central delivery system already in op- eration, Few of us really analyze our adver- tising expenses and are too inclined to cut them in the wrong place. For the average store, as I know it, the best advertising is its show windows and its interior display and those are the last places in which savings should be attempted, as they are the most pro- ductive. We have certain fixed expenses such as rent and taxes, which are not cap- able of immediate reduction in most cases. However, both these items must be reduced as, on the whole, they are so high as to make profit returns very difficult, and in many cases, im- possible. Many merchants must put their stores in better physical condition if they ever expect to maintain or in- crease profit. Alterations in equip- ment can be done cheaper right now than at any time in the past eighteen or twenty years, It takes a pretty brave person to at- tempt to make a prophecy. Famous economists have made a great number of predictions in the past two or three years, most of which proved false al- most before they were in print. A hardware man can probably make as good a guess as any of the economists. Our good friend, ‘Mr. Gallagher, who talked to us last year and whose pre- dictions have proven uniformly suc- cessful, makes the statement that the first six months of this year will prob- ably be the most severe we have faced, but following that will come a gradual improvement. This is the darkness before the dawn. One far-sighted observer makes the following predictions for this year. ‘Continued lowering of the cost of liv- ing in the United States through (a) lower retail prices; (b) lower rates for public utility services—gas, electricity and telephone; (c) lower rents, Increased stabilization of wholesale commodity prices, after effects of con- tinued distress liquidations. Further elimination of uneconomic or financially weak operators in all fields, banking, industry and trade. Reduction in American railway wages, in government salaries and continued wage cutting in other in- dustries. Some degree of inflation, however, it may be characterized. The best time to fix up your busi- mess machine is now. Use your As- sociation to make suggestions to you on your store arrangement. J] want to particularly emphasize the Profit Insurance or Business Control plan offered to you by your Association. We have this week prepared for you a program that we feel sure will be interesting, instructive and one that will make you more capable of meeting present-day conditions. The program has been built around the automobile theme to assist us in viewing our own businesses from dif- ferent angles than could be done other- wise. As speakers, we are presenting to you practical hardware men—men who are standing the stress and strain of present-day business and who have built the foundation of their business machines strongly and securely, who have discovered the broad highway of the ‘Road to Profit. . Plenty of time has been left for open discussion, during which time you can talk about any subject you desire. Three half hour sessions each morn- ing at the opening of the program. No one will have a right to leave this con- vention saying he did not have an opportunity to speak his own mind. A novelty has been introduced. this afternoon and Thursday morning, in a presentation of some of our subjects using short plays instead of addresses to bring out certain important points relative to better control and operation of our stores. We have such famous February 24, 1932 actors with us as William J. Dillon, A. D. VanDervoort, Mrs, Harry Strong and others, Our program will come to a climax on Friday morning with an address by Mr. Sheets on “The Man Behind the Wheel.” Our entire convention is built up to that point and we urge you to stay on to the close. We have a ‘good exhibit, not as large as in some former years, perhaps, but you will find the exhibit filled with new and desirable merchandise and many novel features which will appeal to all of you. As so many dealers have “gone Scotch” this year, the exhibit commit- tee is paying members for visiting the exhibit. Of course, we know you would do so anyway, but this will be a little extra and will increase your pleasure in the exhibit. We have a mighty ‘fine model hard- ware store, 30 x 90, furnished with dis- play fixtures of Association design, planned by your Association and with merchandise displays made by the As- sociation. In the model hardware store you will ‘find many mew and novel display ideas which you will find it extremely profitable to investi- gate, In the Association booth you will find the Field Secretary, Mr. Swine- hart, assisted by G. F. Sheely, manag- ing director of the Indiana Retail Hardware Association, —__—_> -->__. Resolutions Adopted by Michigan Re- tail Hardware Association. Whereas—There has been consider- able discussion in Michigan with re- gard to legislation creating a sales tax to help meet the deficit caused by the constantly increasing expenses of con- ducting the State business, and Whereas—Similar tax in other states has proven a disappointment to the promoters and failed to accomplish the purpose for which it was intended, therefore be it Resolved—That we, the Michigan Retail Hardware Association here as- sembled in our thirty-eighth annual convention, go on record as decidedly opposed to a sales tax of any kind and that a copy of these resolutions be spread upon our minutes and that the secretary of the Association be in- structed to send a copy of same to all State legislators and to the press. ‘Whereas—!We, as (business men of the State of Michigan, are reducing our expenses in proportion to our in- come, therefore be it (Resolved—That we demand that legislators conduct the State business along the same lines, The constant pyramiding of expenses must stop and instead of raising taxes, we are insist- ing that expenditures be curtailed in proportion to the present receipts and that future expenditures be based upon lessened receipts. : Whereas—The success of this con- vention has depended to a large extent upon the participants in the various activities, therefore be it Resolved—That we extend to the committees, the exhibitors, the speak- ers, the management of Hotel Statler and all other persons co-operating, our sincere thanks, Whereas—This convention has re- ceived a liberal amount of publicity from the Detroit newspapers through | } Fy | Salhi eenecomementeme ee ae February 24, 1932 the co-operation of the Detroit Con- vention Bureau, be it Resolved—That we extend to those newspapers and the Convention Bureau our sincere thanks, Whereas—It has been called to our attention that the Michigan beet sugar industry is putting on an educational campaign to encourage Michigan con- sumers to use beet sugar, therefore be it Resolved—That we go on record as favoring this campaign and enlarging it to include all Michigan manufactur- ed and grown products. Whereas—We feel that the retail hardware association through its offi- cial organ, Hardware Retailer, is doing excellent work in the public utility field, be it ‘Resolved—That we go on record as commending the campaign as being conducted by them, Whereas—The deliberations of this and preceding conventions of the preceding conventions of the Michigan Retail Hardware (Association have clearly shown that the hardware mer- chant of to-day must be as efficient in the conduct of his business as are the many competitors who vie with him for the consumer’s dollar. Whereas—Modern store equipment and its effective use are as essential as knowledge of the merchandising job to be done and ability to determine sound business policies and plan and direct the many operations of business to make it produce a profit. Whereas—The merchant must recog- nize his dependence upon the figure facts of his business as revealed by well-kept records and the value of business control, as it shows the monthly progress of his business and indicates the steps necessary to main- tain an operating program which will bring the desired profit. Whereas—He must keep _ himself thoroughly informed of the changing merchandise demands of his commun- ity and of the goods and prices which he must make available, and maintain such control of his buying as to get the freest flow of goods through his store, so as to keep his invested capital continually at work and avoid the loss- es of obsolescence and excessive car- rying charges, Whereas—He must recognize that his business is justified only on the basis of efficient service to his com- munity at a profit to himself, and that upon his management rests the re- sponsibility of maintaining a thorough- ly modern store, inviting to the public, with desirable merchandise well dis- played and reasonably priced. Whereas—He should keep in mind always that every ‘business is a re- flection of its management and that in these days management can succeed only by being thoroughly informed of all the factors of its job and in con- stant tune with the tempo of the times; therefore be it Resolved—That the 1932 convention of the Michigan Retail Hardware As- sociation goes on record as positively believing that hardware retailing can be kept on “The Road to Profit” only by the adoption of sound policies and the use of modern methods and urgently recommends such a program to every one of its members, MICHIGAN TRADESMAN ‘Whereas—Since the kaiser’s war, the cost of operating all branches of Gov- ernment—Federal, state, county and municipal—has risen so tremendously that the country is now faced with deficits of startling proportions; and Whereas—Even during the past two years, when depressed business condi- tions have so greatly curtailed the tax paying ability of the public, Govern- ment expenditures have continued at such a pace that the situation has be- come critical, and, in some cases, al- most hopeless. Whereas—In these circumstances the members of the Michigan Retail Hardware Association believe that business should speak its mind and. in- sist that Federal policies should be im- mediately revised by such radical re- ductions in costs as to bring expendi- tures within income, just as business has been compelled to do. On no other basis ‘can it be hoped to balance the budget; therefore be it Resolved—That the officers of this Association be directed to present these views to members of ‘Congress and association members be urged to join in the effort by voicing to their congressmen and senators their indi- vidual opinions as to the pressing necessity of economy in Federal ex- penditures; and ‘be it further Resolved—That similar Association policy should apply to State expendi- tures, and with the meeting of the next session of the ‘Michigan legislature op- position to further increases in ex- penditures and additional taxes should be voiced in no uncertain terms by the Association and members alike, with insistence that the cost of government must be reduced. ——_>+>___ Late News From the Celery City. Kalamazoo, Feb. 23—John Ehrman, of the ‘Hotel Rickman, is having the lobby of his hostelry redecorated in old rose with appropriate high light tints for the trim, The May Tag washer agency will occupy new quarters at 436 South Burdick after March ], Police ‘Sergeant Jack Kerns, of the public schools traffic squad, passed away suddenly in the vestibule of St. Augustine church Sunday. Sergeant Kerns was highly respected by all who knew him and his passing will be mourned by many school children of this city, as well as the department to which he has belonged for many years, The Taylor Produce Co. is making some repairs to its refrigerator rooms on ‘North ‘Church street. ‘Bus service from Rose: street to oC road was begun Monday m. giving quarter hour service pas 6:15 a.m. to 11:30 p. m. This opens new territory at least a mile be- yond the city limits to which the street car service formerly extended. The Goodrich Candy Co. has moved from 175 East Water street to 224 East ‘Water street, having outgrown its old quarters. D. L. Goodrich has had installed the very latest equipment for handling confections during the hot weather and invites his friends and customers to visit him at his new lo- cation. George Engemann, who for the past eight years has conducted a grocery at 1113 Portage street, has closed out his stock and discontinued: ‘business. Frank Saville. — ++ >____ E. W. Troop, dealer in general mer- chandise at Perrinton, renews his sub- scription to the Tradesman and writes: “Even though the times are tough we must have the Tradesman.” A Super - Man Find is Hard to Don't expect any one individual to be endowed with all the qualities needed to make an ideal trustee under your will. Such a super- man is hard to find. The complicated work of settling an estate calls for the expert knowledge of many able men. In the course of time individuals may drop out of our institution but, being a cor- poration, our work as executor and trustee continues from generation to generation. After you have talked with us, we think you will realize the many ways we can be helpful in carrying forward your plans as directed in your will. THE MICHIGAN TRUST co. GRAND RAPIDS THE FIRST TRUST COMPANY IN MICHIGAN eae AND yang ee mater sc ateniaaet aks weet arabia dla p e 5 : i L i @ ; , ee ae kane aa . MOVEMENTS OF MERCHANTS. Estes-Leadley Co. >Greenville—The Eureka Lumber Co. has decreased its capital stock from $38,000 to $26.600. Marquette—Robert Johnson has op- ened a fruit and vegetable store at 231 West Washington street. Flint—Mac’s Bakery Co., 115 South Saginaw street. has changed its name to the Bayer Baking Co. Elba—Fire destroyed the Abraham Steinman grain ,elevator afid contents, Feb, 17. entailing a loss of about $30,- 000. _ Adrian—Rogers Lumber, & Coal Co., Division and Michigan st?eets, has ine creased its capital stock from $30,000 to $60,000. Battle Creek—Edward J. Snader, of Milwaukee, has taken over the man- agement of the Union Store, 41, East Michigan avenue. Detroit—Harry Fox, In., 1229 Wood- ward avenue, wholesale dealer in gloves, has changed its name to Tip Toe, Incorporated. Saginaw—The Saginaw Furniture Shops, Park and Atwater streets, has decreased its capital stock from $1,- 250,000 to $500,000. Kalamazoo—Frederick G. Miller, of Grand Rapids, has assumed the posi- tion of merchandise manager of the J. R. Jones’ Sons & Co. Marshall — P. H. Rowan, Charles Rotherick and Clarence Rotherick have opened a brass casting foundry at 634 West Michigan avenue. Kalamazoo — Schiller’s Millinery Co., Detroit, with stores in the larger cities of Michigan, has opened a store at 146 South Burdick street. Pontiac—Fred W. Parmeter, hard- ware dealer. died at his home, 368 West Huron street, following a long illness. He was born Nov. 14, 1868. Ann Arbor—Edwin G. Staeb has re- signed as manager of Browning, King & Co., clothier, and will spend a month or more in Florida, vacationing. Lansing—Thomas McGuire, recent- ly of Alma, has engaged in business at 200 East Michigan avenue, under the style of the City Meat Market. Detroit—The Morse Tool Co., Inc., 1010 Ford building, has been incorpo- rated with a capital stock of $25,000, $10,000 being subscribed and paid in. Detroit—The Michigan McNamara Varnish Works, Inc., 2538 Glark street, has been organized with a capital stock of $1,000, all subscribed and paid in. Battle Creek— Benjamin Kushner, former manager of Miller’s, Inc., has returned to Battle Creek and is again in charge of the local store of the com- pany. Detroit—The Monarch Catch Basin Co., 506 Dime Bank building, has been incorporated with a capital stock of 250 shares no par value, $1,500 being subscribed and’ paid in. Detroit—The Twelfth Street Furni- ture & Carpet Co., 8606 Twelfth street, has been organized with a capital stock of $10,000, $5,000 of which has been subscribed and paid in. ; Detroit—The Anchor Coal & Supply Co., 110 Woodmere avenue, has been _ organized with a capital stock of $5,- MICHIGAN TRADESMAN 000, of which $4,000 has been sub- scribed and $1,200 paid in. Lansing — Sam’s, Inc., 117 North Mifflin street, has been incorporated to deal in men’s clothing and furnish- ings with a capital stock of $10,000, all subscribed and paid in. Detroit—The Monica Plumbing & Heating Co., Inc., 7301 Fenkell avenue, has been incorporated with a capital stock of $15,000, $10,000 of which has been subscribed and paid in. Jackson—A. L. Steel Go., Inc., retail “furniture, has filed a voluntary peti- tion in bankruptcy in the U. S. Dis- trict Court at Detroit, listing liabilities of€ $25,426 and assets of $12,718. Detroit—The Cohn Shop, Inc., 35 East Adams avenue, has been organ- ized to deal in millinery, gowns and costume jewelry with a capital stock of $10,000, all subscribed and paid in. Detroit—Grosse Point Motors, Inc., 15000 Kercheval avenue, has been or- ganized to deal in autos, parts, gaso- ‘line, etc.. with a capital stock of $15,- 000, all subscribed and $2,000 paid in. Birmingham—The Little Shop, Inc., 140 West Maple Road, has been or- ganized to deal in women’s wearing apparel with a capital stock of $25,000, $1,000 being subscribed and paid in. Detroit—The Empire Coat & Uni-. form Co., Inc., 2631 Woodward avenue, has been organized to sell professional and industrial apparel with a capital stock of $4,000, all subscribed and paid in. Tecumseh —Cleon First has sold his stock of agricultural implement and store building to William Sheeler, who has taken possession. Mr. First will devote his entire attention to his feed mill. Lansing—Floyd S. Nixon, associated with the local wholesale and retail grocery business for many years, has been made manager of the grocery de- partment of the F. N. Arbaugh Co. store. Detroit — The Liquid Container Vending Co., 6420 East Lafayette boulevard, has been organized with a capital stock of 150 shares at $100 a share,- $10,000 being subscribed and paid in. Adrian—The Cutler-Dickerson Co., 149 South Main street, has taken over the Hudson Milling Co., Hudson, and will continue the business under the _management of Alex Russell, recently of Pontiac. Ellsworth—Rei, Murdoch & Co. has contracted to keep its cannery here providing a suitable building necessary for its expansion is provided. Work on the building will start about the mid- dle of March. Detroit—Graham-Bookman, Inc., 130 Morroe street, has been organized to deal in clothing for men and women, furnishings and shoes, with a capital stock of $20,000, $1,100 being subscrib- ed and $1,000 paid in. Detroit—The Hugh Miller Co., Inc., 606 Michigan Theater building, has been organized to deal in furniture, draperies and floor coverings with a - capital stock of $5,000, $1,000 being subscribed and paid in. Detroit—Standard Foods, Inc., 602 Fisher building, has been organized to deal in meats, groceries, fruits and vegetables with a capital stock of $10,- 000, of which $6,010 has been sub- scribed and $1,000 paid in. Allegan—George Jewett, formerly on the road for the Jennings Mfg. Co. (Grand Rapids) died at his home here Feb. 13 as the result of pneumonia. He was one of the largest producers of maple sugar in Michigan. Detroit—Rosenberg Brothers, Inc., 3426 Hastings street, dealer in gen- eral merchandise, hardware, etc., has been incorporated with a capital stock of 2,000 shares at $1 a share, $2,000 being subscribed and paid in. Northville—Mrs. Maurice Lapham, daughter of the late C. A. Ponsford, has assumed the management of the dry godos, men’s furnishings goods, etc, store established by her late father twenty-two years ago. Mason—Gus Kean, proprietor of Kean’s 5c and 10c to $1 Store, is re- modeling the store building he occu- pies and recently purchased, installing a modern front, plate glass windows and making other improvements. Detroit — George W. Clunis has merged his undertaking business into a stock company under the style of the George W. Clunis, Funeral Directors, Inc., 4468 Third street, with a capital stock of $80,000, all subscribed and paid in. Perry—The Rann Dry Goods Co.. recently organized, has purchased the H. D. Stoddard stock of dry goods, groceries, shoes, etc., taking immediate possession. Morton Rann, manager, announces that the company will dis- continue the grocery and shoe lines. St. Ignace—Murray Bros., dealer in general merchandise, lumber. flour, and feed, have compfeted negotiations by which the St. Ignace Fuel Co. will take over its flour and feed business. Murray Bros. have had the exclusive sale of Gold Medal products for over twenty-five years. Baldwin—The Torbeson Drug Co. has sold its drug stock. Mr. Petties was formerly engaged in the drug busi- ness at Roscommon. He sold out some years ago and engaged in the same line of business in one of the Caro- linas. Now he has returned to the State of his adoption. Pigeon—Sol. Schluchter has sold his grocery stock and meat market to Martin G. Snider and Walter Randall, both of Bad Axe, where they occupied responsible positions with Slack Bros., Inc., dealer in hardware and agricul- tural implements. Immediate posses- sion of the property was taken. Lapeer—To make way for the wid- ening and paving of M-53 at Burnside village, the large brick store building of the Burnside Mercantile Co. is being razed, Frank Williams, proprietor, has removed the stock to his large resi- dence, accross the strete, where he has temporarily established headquarters. Charlotte—A new store, carrying a full line of dry goods, ready-to-wear and notions, was opened last Saturday in the Perry building, 222 South Main street, the location of the former Pierce restaurant. C. W. Barnard, the pro- prietor, selected Charlotte from a list February 24, 1932 of towns for the location of his new business, Mt. Clemens—Edward C. Priehs, 58 years old, died in his sleep at his home, 322 North Gratiot avenue, due to a heart ailment from which he had suf- fered for about three years. Mr. Priehs, secretary-treasurer of the John Priehs Mercantile Co., 64-66 Macomb street, the business founded by his late father, had been associated with the business for thirty-five years. St, Johns—James F. Hadden, of Lansing, traveling salesman for O. P. DeWitt & Sons, suffered several brok- en ribs and other injuries last Monday in an automobile accident near Col- lins in Ionia county. He was taken to Clinton Memorial hosptial at this place. Mr. Hadden’s car, a Chevrolet coach, was overturned when hit broadside by a ford approaching the main highway from a side road. It is reported that the brakes on the ford failed to hold when the driver attempted to stop at the intersection. —__—_> + >—__—_ Manufacturing Matters. Detroit—D. Robinson & Sons, Inc., 434 East Willis avenue, manufacturer and dealer in wiping rags, waste, etc., has been incorporated with a capital stock of $10,450, all subscribed and paid in, Dertoit—The Preserved Surface Co., Inc., 4240 Fourteenth street, has been organized to manufacture, deal in and export waterproofing chemicals with a capital stock of $30,000, all subscribed and paid in. Detroit—The Ultra Steel Corpora- tion, 1045 Ferdinand avenue, has been organized to cut, stamp and manufac- ture steel with a capital stock of 2,000 shares at $10 a share, $20,000 being subscribed and paid in. Detroit—The Guardian Glass Co., Inc., 1117 Penobscot building, has been organized to manufacture glass, also laminated glass, with a capital stock of 50,000 shares at $1 a share, $50,000 being subscribed and paid in. Detroit—The Little Dutch Stamping Co., Inc. 3315 Barlum Tower, has been incorporated to manufacture and deal in cans, containers, and to do sheet metal work, with a capital stock of $50,000, $1,000 being subscribed and paid in. Detroit—Tandy’s Prescription Lab- oratory, Inc., 4719 Brush street, has been incorporated to manufacture and deal in medicines and chemicals with a capital stock of $20,000 preferred, $11,250 being subscribed and $2,000 paid in. Detroit—The Michigan Rendering Co., 3284 Calvert avenue, has been organized to manufacture and sell chemicals and animal by-products with a capital stock of 500 shares at $5 a share, $2,500 being subscribed and paid in. Jackson—The Multimatic Machinery Corporation, 1302 Jackson City Bank building, has been incorporated to manufacture and sell automatic ma- chinery, with a capital stock of 50,000 shares at $1 a share, $1,000 being sub- scribed and paid in, ee sss decane STP eee een eee i a February 24, 1932 Essential Features of the Grocery Staples. Sugar — Local jobbers hold cane granulated at 4.70c and beet granulated at 4.50c. Tea—The first hands tea business during the week has ‘been still only very moderate. The supply of China greens in this country is getting very low and the future of this particular item is quite uncertain, owing to war, in the primary market. Demand is good on account of the scarcity. Fer- mented teas, Indias, ‘Ceylons’ ‘and Javas have fluctuated slightly during the: week, but not materially in .this country. General market is steady with no pressure to sell, Coffee — Actual Rio and Santos coffee, green and in a large way, -re- mains about unchanged for the week. There have been some fluctuations in futures, most of which have been downward. Entire line of future Rio and Santos is fractionally lower as compared with last week. Some grades of Rios, mostly the higher grades, are a drug on the market. The undertone of Brazilian coffee market ‘is still very unsatisfactory. Mild coffees during the week have shown a slight ‘further decline, but not much, The jobbing market on roasted coffee is substantially unchanged. ‘Consump- tive demand is without feature. Canned Fruits—California fruits are moving in small volume. The Cling ‘Control Agency is still holding stocks firmly but there are one or two North- ern packers outside the group and competition is coming from Southern California, also, where the prices are lower. It was announced during the week that the freight rates on canned fruits coming from ‘California would advance March 1, which is expected to increase the demand before that time. The trade are still waiting to see what is going to happen to Hawaiian pine- apple on ‘March 1, as this may affect the whole fruit list. ‘Canned Vegetables—While there is no unusual activity in canned vege- tables this week there is good enquiry and the improved feeling noted in the trade from time to time continues. Prices are holding steady, as a general thing, and this is increasing trade con- fidence. Brokers here look for a de- cided improvement in business as time goes on, Stocks in the hands of re- tailers and wholesalers are light and they might be encouraged to order in greater quantity to save book-keeping, if nothing else. But prices must re- main steady to bring this about. Canned Fish—Shrimp is doing bet- ter, The market has been very much. demoralized. Sardines are showing a little more firmness. Salmon is doing fairly well with most of the cheap Alaska pink salmon cleaned up. Sup- ply of fancy salmon is still light with a good demand, ‘Dried Fruits—While definite word that the (California raisin pool has made another offering to commercial packers is awaited here, trade expec- ¢ations are that an offering is con- femplated. Action cannot be delayed much longer, it is felt, and there is a feeling in the trade that the pool will advance %c per pound again. This, of course, remains to be seen, but expec- on rough stocks, MICHIGAN TRADESMAN. tations of at least one more advance are reasonable. The ‘Coast, market is soft, generally speaking. ‘Thete is more {firmness among sellers: or the spot right now than there is on; the Coast. Prunes have shown a decline, ‘Californians and Oregons, both. Dried apples are easy with no demand, and the export outlook is clouded. Apricots have not ‘been moving. ‘The strongest item in the list continues to be Thomp- son. raisins, and these have been push- ed up about as far as they can be ex- pected to go. Trading here is routine, with all buyers taking their require- ments in small lots, Beans and Peas—Demand for dried beans is still very poor with a weak undertone for the entire list, although there have not been any material changes since the last report. The same applies to dried peas. These products are feeling the general de- pression probably worse than any other in the line of staple foods. ‘Cheese—Demand for cheese con- tinues about as it has for a long while, moderate and regular. Prices show no particular change. Nuts—The nut market is entirely routine here. Buying is on an extreme hand-to-mouth (basis. Stocks in the hands of importers are in light supply, and offerings from primary markets are few and far between. Spanish almonds are especially scarce, most districts having run out of the larger sizes. Holders are showing no dis- position to offer at. prevailing price levels, Domestic shelled almonds con- tinue steady, with the trade taking up requirements more freely. Imported walnuts are in moderate supply. Le- vant filberts continue steady. The un- shelled market is inactive. Olives—Olives are in moderate sup- ply and the trade is taking its require- ments in a hand to mouth fashion. Business is about fair. The Easter holidays are expected to create some- what of an improvement in the market. Pickles—There is a fair replacement demand for pickles, but the market is affected by considerable cheap mer- chandise. Some buyers jfind it difficult to get the desired counts at the price they want to pay. Rice—Government reports are that the primary rice market is more active, Increased business has ‘been noted and the growers are still maintaining a firm tendency. There is no shading of prices The clean rice mar- ket is expected to show increased firm- ness if buying is sustained. Millers are not holding much of a surplus of rough stocks and will be forced to cover re- quirements. The situation here is un- changed. Salt Fish—On account of Lent the demand for mackerel and other salt fish has improved during the week. Stocks are low but are still enough so far to satisfy the demand. Most oper- ators do not seem to expect any ma- terial advance. Sauerkraut—Sauerkraut is steady. Bulk kraut continues very cheap, De- mand is about fair, but there appears to ‘be a large surplus of barreled kraut. Syrup and Molasses—Sugar syrup situation is unchanged, steady and shows a fair demand. Compound syrup is unchanged and quiet. Molass- es quiet without change. Vinegar—Vinegar is steady, with efforts to boost the price structure thus far unsuccessful. ‘There is a fair volume of vinegar going into consump- tion, as usual around this time of the year, oo Review of the Produce Market. Apples—Current prices are as fol- lows: Baldwins, 2% in., A atade $1.00 Bananas, 2% in., A grade --__-- 90 Delicious, 2% in., A grade _.____ 1.75 Delicious, 2% in., C grade ______ 90 Greenings, R. I., 2% in., A grade 1.15 Greenings, Bakers, 3 in., A grade 1.25 Grimes Golden, 2% in., A grade .75 Hubbardstons, 2% in., A grade -_ .90 Jonathans, 2% in, A grade ___. 1.35 Kines 234 tm, A oyadé: 1.25 Kings, 3 in., Bakers, A grade ___. 1.75 Spies, 2 in. Babine 1.65 Spies 234 im, A grade E25 Spies 234 wi. |C gerade _._.__ | _ 90 Talman Sweets, 2% in., A grade___ .90 Waeners. 214 in. A grade ______ 1.00 Coekime aoples = 50 Washington box apples are sold on the following basis: Extra faney Delicious $2.75 Raney Delicious 2. 2 Putra faney Komes 25 Raney Romes = 2S Bananas—5@5%c per tb. Butter—Weaker and %c lower than a week ago. Jobbers hold ] lb. plain wrapped prints at 22%c and 65 lb. tubs at 21%4c for extras. Cabbage—$2 per 100 lbs, for home grown; $4 per crate for new from 'Fexas. Carrots—80c per bu. ‘Cauliflower—$2.75 for box contain- ing 6@9. Celery—30@50c according to size; box of 15 bunches, $1.25. Celery Cabbage—80c per doz. Cocoanuts—90c per doz. or $3.50 per bag. Cranberries—Late Howes, $2.75 per box. ‘Cucumbers—tIllinois hot house, $2.25 per doz. for extra fancy. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping station: C. BH. Pea from elevater _______.. $1.90 Pea from farmer 22020 10 1.60 Light Red Kidney from farmer__ 1.65 Dark: Red Kidney from farmer__ 2.50 Eggs—Underegrade eggs have been very irregular during the week and hard to sell. . Fine fresh eggs have shown no particular change. The-sup- ply is not heavy and the demand ‘is just about enough to take care of the supply. Jobbers are paying 14c for strictly fresh hen’s eggs. They are selling their supplies: Fresh hennery white eggs -__--__ 7c EGG eas Fao a ie XX candied storage 14c im candled storage 2 12c NM checks Sfovaee 2.0 lic Grape’ Fruit— Florida commands $2.50@3 per box; bulk $2.75@3 per 100. Grapes—Calif, Emperors, in kegs with sawdust, $6.25. Green Onions—Shallots, 60c per doz. Lettuce—In good demand on the following ‘basis: — Imperial Valley, 6s, per crate __$3.50 Imperial Valley, 5s, per crate -_ 4.00 5 Home grown, leaf, 10 lbs. ..-._. 1,00 Lemons—Present quotations are as follows: 560 Sunkist 2 $5.50 JOO “Sunkist 00 5.50 go0 Ked Gall 5.00 JU0 Red Bal 5.00 Mushrooms—35c per one Ib. carton. Oranges—Fancy ‘Sunkist California Navels are now sold as follows: A oe $4.75 Po 4.50 DAG ee 5.00 20 5.00 AG 5.00 ee 5.00 Ae 5.00 620 ee en eee 5.00 Floridas—$4 per box; bulk, $4.50@ 5 per 100. Onions—Michigan, $4.50 per 100 Ibs, for yellow; Genuine Spanish, $3.50 per crate. Parsley—40c per doz. bunches. Potatoes — On the local market transactions hover around 40c per bu. In Northern Michigan carlot buying points the price ranges from 20@25c per bu.; Idaho, $2.25 per 100 Ib. sack. Poultry—Wilson & Company pay as follows: Heavy Sotines 15c Reavy fowls 14¢ Eioht fowls 2 13¢ Peeks eo ede Geese: llc Nov. Vutkey 2200 18c Spinach—$1.10 per ‘bu. for Texas. Sweet Potatoes—Kiln dried Indiana Jerseys, $1.50; Tenn., $1.25. Tangerines—$2.50 per bu. Tomatoes—Hot house, $1.50 per 7 Ib. basket; Southern and ‘California, $1 per 7 lb. basket. Veal Calves — Wilson & Company pay as follows: Raney 8@llic Gogg ee 8c Méedim 7c Page 5c ee Four New Readers of the Tradesman. The following new subscribers have been received during the past week: Van Keulen & “Winchester Lumber Co., Grand Rapids. Hessel Turkstra, Holland, John Townsend, Alma. William J. Haven, Grand Rapids. —_>-+>____ Marquette—The National Grain Co., a newly formed organization, has taken over the Armour warehouses on Lake street and will open for business about March 1. distributing flour, grain and seed on a cash and carry basis. The company expects to establish branches in Iron Mountain and Escanaba. George Pettee. 401 Ridge street, will be manager of the Marquette business. Ann Arbor—William H. Gregory, 47, member of the firm of Jno. C. Fischer Hardware Co., Ann Arbor, died recently. For twenty-four years he had been connected with the Fischer organization and was buyer and man- ager with the company at the time of his death. Previous to his affiliation with the Fischer store he was with a hardware firm in Dexter. ——_+~+<-—___ A. C. ‘Christofferson, grocer at 214 River street, Cadillac, sends in his re- newal for the Tradesman and says: “With pleasure, here it is.” Cat enc tae eee eerie ra cae tek ate —— iitailidaabakcuesoe cant amboeeeeetbandciiaers il aa caer piece em ne ge is ek alga EE SA RATN 6 MUTUAL FIRE INSURANCE Ceaseless Attacks of Friendly Enemies Of all the masters of illogic that in- habit this ball of ours, we pass the palm to our “friendly enemies,” the boys who defend the stock company fort. Their methods of business are in a large degree responsible for the high burning cost of the country; ‘but in- stead of bending their energies in an attempt to correct some of the glaring evils of their system, they set out to attack mutual insurance. In one breath they say we only write ten per cent. of the business of the country, and that we are making no appreciable gains; in another, we are a menace to the country in that we are the advance agents for ‘Bolshevism. They admit we have done much goods with special classes of risks, such as mills and elevators; but when we attempt to extend our good work to other classes, they tell us we are all wrong. They screech from the housetops ‘ about assessment liability and tell the mutual policyholder that his holdings down to and including his shirt are endangered. We point to our contract which limits the policyholder’s liabil- ity to one times his premium, and ask for evidence to the contrary; and they cite us the case of “Smithers vs. the Equity ‘Mutual,’ decided in 1821 or thereabouts. ‘Competition, of course, is the Ethi- opian in the woodpile—we are taking their high-rated risks, and by careful selection and inspection converting them into low-rated risks, And to save money for the policyholder has always been one of the seven deadly sins in the eyes of these gents. For the most part we pay little at- tention to their wailings; but having run out of material, they are packing up some of the old stuff and repeating it—and when an opponent begins to repeat, his time is just about up. Even so, we are calling attention to the list of “‘Mutuals That Have Failed” now ‘being run in the country papers and elsewhere. You are supposed to get very much alarmed over this list, its “logic” being— These mutuals have failed— Therefore, all mutuals will fail— which is equivalent to saying that be- cause some lbanks have failed, all banks will eventually fail; therefore, you should refuse to deal with any banks. Now, in opposition, we assert— That the mutual principle of insur- ance is fundamentally sound. That wherever it has been applied intelligently it has been, on the whole, successful. And the policyholder has received the benefit. We have not had time to go through the “Failed List’ thoroughly, but a quick perusal reveals the names of several mutual companies that went down honorably. ‘There is no disgrace in honest failure; fair-minded people recognize that fact. To list honest failures with dishonest ones and label the whole as evidence of the inherent defects of the mutual system proves nothing but the mendacity of the com- piler. Mutual insurance is too honest, too fair, too clean, to dig into the MICHIGAN TRADESMAN | - FirE DESTROYED YOUR FURNITURE muck of stock insurance for a list of failures. It is content to rest its case on the honorable record it has made for itself in the world of business.— Our ‘Paper. ——_+++____ To Reduce Fire Waste. An appeal for more practicel and energetic measures to reduce the Na- tion’s appalling fire waste in the com- ing year is made by Secretary of Com- merce, Robert P, Lamont, in a state- ment made public jointly by the Insur- ance Department of the Chamber of ‘Commerce of the United States and the National Fire Waste ‘Council. Secretary Lamont’s appeal marks the opening of the 1932 campaign which will be carried on by both or- ganizations with a view to effecting a material reduction in fire losses, both life and property. ‘The Secretary’s statement reads: “T have learned with interest of the resolution recently adopted by the Na- tional Fire Waste Council which em- phasizes the desirability of making 1932 a year of marked reduction in the Nation’s appalling (fire waste as a con- tribution to better economic condi- tions. “Resolutions, of course, will not prevent ffires; but practical, energetic and continuous activities directed to- ward the study of causes of fires, to better laws, ordinances, codes, inspec- tion and education, to sounder plan- ning and construction, and more atten- tion to fireproofing and, finally, to more efficient fire fighting methods and apparatus—in short, to all of the things which your Council is organ- ized to promote—will cut down our enormous fire losses. “Constant fighting along these lines will produce results in the end, and your special effort directed toward 1932 cannot fail to have highly ‘bene- ficial effects.” ———»++ >—___ Always Kept Up To Date. Allegan, Feb. 23—Sidney J. Wise, a local grocer, began celebrating thirty- one years of business activity in Alle- gan yesterday. He began his career as a grocer here with Koloff & Marty. Later he and Frank T. Marty, now a Grand ‘Rapids wholesaler, and Frank Switzenberg formed a partnership designated as Marty, Wise & ‘Co. Mr. Marty retired about fifteen years ago and Wise & Switzenberg became the firm name and they continued the business until four years ago, when Mr. Wise became sole owner. By his aggressiveness and strict attention to business the store has been a popular trading center. He equipped the place with showcases electrically cooled, but his was not the only store thus equip- ped, the others being the grange store and the Maentz and ‘Brand meat mar- kets. Now the Kroger store will be similarly equipped in a new location. Had other merchants in Allegan been as attentive to modern business meth- ods as have the stores above men- tioned the chain stores would never have gained the foothold they have. ‘Allegan merchants are meeting the chains at their own game and are be- ing backed up splendidly by the trad- ing public. Allegan has been a great trading center for more than fifty years and her merchants are hustling to retain it by making it worth while to trade here. —_+++—____ We often wish that we could find something that tasted as good as the nickel ice cream sodas we bought thirty years ago. February 24, 1932 CouLp You AFFORD TO You completely pro- tect your stock and fixtures from loss by fire. It is just as im- portant that you completely protect your household goods and personal effects. On this form of pro- tection the cost is DS ENS REPLACE [T? reasonable and in addition you get the advantage of Federal Mutual savings. This sound organization will be glad to give you definite rates and further information. Write or call one of the companies. today. FEDERAL HARDWARE & IMPLEMENT MUTUALS Retail Hardware Mutual Fire Ins. Co. Minneapolis, Minnesota Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota Hardware Dealers Mutual Fire Ins. Co. Stevens Point, Wisconsin OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net corn BOY Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer Mutual benefit, protection and responsibility has been the object of all organized human efforts throughout the ages. It’s the underlying principle of Mutual Insurance. THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY affiliated with the Mich- igan Retail Dry Goods Association offers all the benefits of a successful organization. 319-320 Houseman Building GRAND RAPIDS, MICHIGAN Mutual Insurance With losses lower, with expenses lower, with no inside profits for invested capital you would expect the net cost of MUTUAL insurance to be less. The saving in cost is not made at any sacrifice in safety and strength, The Mutual plan of operation is right, Mutual insur- ance is better protection, Because it is better it costs less. May sound unreasonable if you are not informed, An investi- gation is convincing, For the sake of yourself and your busi- ness, investigate. Finnish Mutual Fire Insurance Company 444 Pine Str., Calumet, Mich. It is. ees i ; ay | | eI | February 24, 1932 IN THE REALM OF RASCALITY. Questionable Schemes Which Are ' - Under Suspicion. It is remarkable how many alleged collection agencies are now in the field, offering to collect claims for merchants on a 50-50 basis. They get the mer- chants accounts, collect what they can and seldom make any settlement with their clients. Chicago alone has over 100 of these shyster concerns and De- troit is not very far behind her sister city on the other side of the lake. The Federal Trade Commission has ordered Joseph Sculler, Columbus, Ohio, wholesale and retail dealer in jewelry, to stop representing himself as a manufacturing jeweler, or an impor- ter of diamonds or of Swiss watches, unless and until he is actually engaged in such manufacture or importation. Sculler was found to be neither a manufacturing jeweler nor an importer. He neither owned nor operated a fac- tory, nor did he import Swiss watches or diamonds, atlhough he sold such jewelry which he bought from im- porters. A manufacturer of rugs agrees to discontinue the claim of being the largest and oldest rug manufacturer in the world dealing directly with the home, in connection with the sale of rugs made elsewhere than in his own factories; and to discontinue represent- ing that orders for rugs placed with him will be made from material sent in by the customers, will have all of the good wool in the surface of the rug, and can be made in any color or pat- tern in the design book regardless of the material furnished, when such are not the facts. A manufacturer agrees to discon- tinue the use of the words “Grape,” “Orange”, “Cherry”, “Peach,” “Pine- apple”, “Raspberry”, and “Strawberry” to designate products not composed of the fruit or the juice indicated and to discontinue their use to label a syn- thetic product without printing the “Imitation”, in type equally conspicu- ous. A vendor agrees to discontinue mis- representing the therapeutic value of certain dog remedies. A vendor agrees to discontinue rep- resenting that certain water filters will impart to the water contained therein a special therapeutic value by virtue of charging the water with radio ac- tivity, and to discontinue publishing purported observations of eminent authorities, implying that such authori- ties endorse the use of water to which has been imparted such radio-active strength as would be imparted by such filters. A manufacturer of pianos, radio re- ceivign sets, pool tables and clock cases, agrees to discontinue use of the word “Walnut” to designate products made of wood other than walnut. A manufacturer of fruit concen- trates agrees to discontinue use of la- MICHIGAN TRADESMAN bels and advertising matter represent- ing that product is an orange fruit drink containing the natural juice sacks of the orange, with no added acid, when such is not the fact. A vendor of health manuals and courses of instruction relative to diet, agrees to discontinue misrepresenting results to be accomplished by the use of a certain system of dietetics and to discontinue representing that diet alone will rejuvenate a diseased. human body, create “pep”, make an individual look appreciably younger in a short space of time, wash away “Old age deposits,” invariably eliminate backache and headache, and charge the glands and blood stream with new life. A vendor of “Iron Tonic Tablets” agrees to discontinue use of the word “Manufactured” in such a way as to imply ownership or operation of labor- atories in which said products are com- pounded, when neither owning nor op- erating such laboratories: to discon- tinue representing that “Iron Tonic Tablets” are registered with the Food, Drug and Insecticide Administration of the Department of Agriculture at Washington, D. C., when such is not the fact; and to discontinue misrepre- senting the therapuetic value of the tablets. F. A. Flinn, Rex C. Pettegrew, EI- mer E. Cram, Mrs. Albert Rasmuss, Mrs. R. W. Flinn and Miss Helen Bates, trading as the Anti-Tobacco League, vendors of an alleged cure for the tobicco habit, agree to discontinue representing that the average cigarette smoker becomes emasculated, that one of the most frequent effects of exces- sive smoking is the gradual failing of eyesight, and that the alleged cure will not only rid the tobacco user of the craving, but will overcome the condi- tion that causes the craving, thus pro- ducing permanent results. L. Heuman & Co., vendor of an alleged cure for nervous disorders, designated “Nerosol’, agrees to dis- continue representing that a Rev. Mr. Heuman is alive, and that a prodict is manufactured by him or under his direction, when such are not the facts: to discontinue representing that “Nero- sol” is approved by any branch of the United States Government, that it is a double treatment compounded from ingredients from all over the world, and proves effective in giving perma- nent relief, when such are not the facts: to discontinue circulating a war- ranty in the form of a guarantee or bond, unless actually guaranteed by a third party. Mile. Sophie Koppel, vendor of an alleged tissue developer designated Growdina, agrees to discontinue rep- resenting that Growdina was discov- ered by Mlle. Sophie Koppel, that she is a famous Parisian beauty culturist, and that Growdina agitates the white corpuscles so they invade the tissue and stimulate the fat cells, thus developing any undernourished and underveloped tissues, when such are not the facts. Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Feb. 2—On this day was held the first meeting of creditors in the matter of Herman Van Oosten, Bankrupt No. 4758. The bankrupt was present in person and represented by attorney C. Hoffius. Creditors were represented by attorneys Boltwood & Boltwood and Hil- ding & Baker. Claims were proved and allowed. The bankrupt was sworn and examined without a reporter. Fred G. Timmer, of Grand Rapids, was appointed trustee, with bond of $100. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Charles F. Thompson, Bankrupt No. 4757. The bankrupt was present in person and represented by attorney Seth R. Bidwell. Creditors were represented by attorney William H. Messinger. Claims were rpoved and allowed. The bankrupt was sworn and examined without a reporter. Fred G. Timmer, of Grand Rapids, was appointed trustee, and his bond placed at $1,000. The first meeting then ad- journed without date. Feb. 2. On this day was held the first meeting of creditors in the matter of Clarece D. Goodkind, Bankrupt No. 4762. The bankrupt was present in persun and represented by attorneys Hilding & Ba- ker. No creditors were present or rep- resented. Claims were proved and al- lowed. The bankrupt was sworn and ex- amined without a_ reporter. Fred G. Timmer, of Grand Rapids, was named trustee, and his bond placed at $500. The first meeting then adjourned without date. Feb. 3. On this day was held the first meeting of creditors in the matter of George W. Tibbett, Bankrupt No. 4755. The bankrupt was present in person and represented by attorney George D. Strib- ley, present for E. F. Farmer, attorney for the bankrupt. One claim was proved and allowed. The bankrupt was sworn and examined, without a reporter. Fred G. Timmer, of Grand Rapids, was ap- pointed trutee, and his bond placed at $100. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Fred Lucker, Jr., Bankrupt No. 4765. The bankrupt was present in person and represented by attorney Arthur E. Leck- ner. Certain creditors were present in person. The custodian was present in person. Claims were proved and allowed. The bankrupt was sworn and examined without a reporter. M. N. Kennedy, of Kalamazoo, was appointed trustee, and his bond placed at $1,000. The first meeting then adjourned without date. In the matter of Hans J. Hansen, Bankrupt No. 4430, the trustee has here- tofore filed his final report and account, and a final meeting of creditors was held Jan. 28. The bankrupt was not present in person, but represented by attorney Clay F. Olmstead. The trustee was pres- ent in person. Claims were proved and allowed. The trustee’s final report and account was approved and allowed. An order was made for the payment of xe- penses of administration and a first and final dividend to creditors of 3.5 per cent. No objections were made to the dis- charge of the bankrupth. The final meet- ing then adjourned without date, and the case has been listed to be closed and returned to the district court, in due course. In the matter of Harry T. Richter, doing business as Cty Drug and Book Store, Bankrupt No. 4773. The sale of assets in this matter has been called for Feb. 23, at the premises formerly occu- pied by the bankrupt at 215 Main street, Niles. The following assets will be sold, patent medicines, toilet articles, drugs, soaps, fixtures, school supplies and books, appraised at $4,196.78. All interested in such sale should be present at the date and time above stated. In the matter of John H. Hoffman, Bankrupt No. 4490, the trustee has here- tofore filed his final report and account, and a final meeting of creditors was held Jan. 28. The bankrupt was not present, but represented by attorney Clay F. Olm- stead. The trustee’s final report and account was approved and_ allowed. Claims were proved and allowed. An order was made for the payment of ex- penses of administration and preferred claims. There were no dividends. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. | In the matter of Noor Coal Co., Bank- rupt No. 4609. The final meeting of cred- itors in this matter has been called for Feb. 25. The trustee’s final report will be approved at such meeting. There will be no dividend for creditors. In the matter of the Mamer Co., Bank- rupt No. 4341. The final meeting of creditors in this matter has been called for Feb. 25. The trustee’s final report will be approved at such meeting. There will be a dividend for creditors. In the matter of Twin City Storage Co., Bankrupt No. 4451. The first meet- ing of creditors has been called for Feb. 22 7 In the matter of Orma J. Schelter, Bankrupt No. 4781. The first meeting of creditors has been called for Feb. 23. In the matter of Ronald Arnold, Bank- rupt No. 4663. The first meeting of cred- itors has been called for Feb. 23. In the matter of Kalamazoo Cement Products Co., Bankrupt No. 4376, the trustee has filed his final report and ac- count, and a final meeting cf creditors was held Jan. 28. The bankrupt was not present or represented. The trustee was present in person and _ represented by attorney Fred G. Stanley. The trustee’s final report and account was considered and approved and allowed. Claims were proved and allowed. The expenses of admiistration and taxes were ordered paid, as far as funds would permit. There were no dividends. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. Feb. 9. We have received the sched- ules in the matter of Harry C. Himel- stein, doing business as Michigan Furni- ture Co., Bankrupt No. 4768. The bank- rupt concern is a resident of the City of Grand Rapids. The scheduies show as- sets of $7,563.60, with liabilities of $8,- 094.41. The list of creditors of said bank- rupt is as follows: Waker Enger Niles $215.00 Louis Fil, Niles 22.50 Abraham Epstein, Grand Rapids__ 296.75 Anna Epstein, Grand Rapids ______ 388.05 George Edwards, Niles —.....___.__ 200.00 Mich. Bell Telephone Co., Niles __ 12.05 Niles Board of Public Works, Niles 31.38 4. B. Chat Co., Charitle 115.50 Asme €e.. Chiedga 37.00 Ace Table Co., Greenville _._____._.._ 14.25 First National Bank, Chicago ___. 95.95 American Stove Co., Cleveland __ 71.83 Borin-Vivatone Corp., Chicago ___ 71.81 Carson, Pirie, Scott & Co., Chi. 2,139.98 Chicago Hdw. Fdy. Co., N. Chicago 85.14 Colonial Furniture Co., High Point 30.50 Elkhart Bedding Co., Elkhart, Ind. 87.75 Florence Table & Mfe. Co., Memphis 719.70 Globe-Bosse World Furn. Co., PMAnSVING oo 78.75 G. R. Calendar Co., Grand Rapids 33.56 Heywood Wakefield Co., Memoniee 125.01 S. Karpen & Bros., Chicago ____.. 803.90 Kirsh Co.. Sturgis ... 22.79 Kreb-Stengel & Co., New York __ 254.90 Lake Side Craft Shops, Sheboygan * 7 Lloyd Mfg. Co., Menominee ___-_-_- Luce Furniture Co., Grand Rapids S74. 7 Marquardt Co., Milwaukee Nee 179.22 Midwest Fibre Co., Sheboygan __ 12.15 Niles Daily Star, Niles oo ee 11.88 Northwestern Rug Co., St. Paul__ 15.60 Paalman Furn. Co., Grand Rapids 16.50 Richmond Cabinet Co., Richmond 99.26 Md Rose Co., Poreat Park . 78.30 Sandel Miz. Co., Chicago ..._.... 10.50 Simmons Co,.. Chicard ._....._._... 491.00 Be. EF. Taylor Co., Cincinnati 23.05 VanderLey Bros., Grand Rapids__ 265.00 Ss. . Witte, Nites... 235.00 Northwestern Cabinet Co., Bur- MG 19.75 City Haak of Nies 67.00 Feb. 9. We have received the sched- lues, order of reference and adjudication in the matter of Delos Garrison and Frederick K. Garrson, copartners doing business as Garrison Tile Co., successor to F. L. Garrison & Sons and Garrison Tile and Marble Co., Bankrupt No. 4785. The bankrupt is a resident of Grand Rapids. The schedules show assets of $896.21. with liabilities of $4,894.43. The list of creditors of said bankrupt is as follows: Taxes, Grand Ranids — 77 Abraham Tile Co., Newport -—.---. 29 Ass’n Commerce Bldg., Grand R. 365, 00 Burton Hts. Record, Grand Rapids 7.50 Baker Photo Co., Grand Rapids 4.00 Cities Service Oil Co., Grand Rap. 118.86 Conner Foundry Co., Grand Rap. 28.91 J. W. Cooper, Spring Lake ..._..... 8.94 Central Fuel Co., Grand Rapids -. 27.00 Colonial Fireplace Co.. Chicago -. 6.24 Eureka Lumber Co., Greenville __ 18.60 Fiint Faience Tile Co., Fiint —..... 98.11 G. R. Gravel Co., Grand Rapids __ 15.76 G. R. Marble & Fireplace Co., G.R. 21.7 Goodyear Tire & Rubber Co., G. R. 7.00 G. R. Chroicle, Grand Rapids -__. 30.50 G. R. Cut Stone Co., Grand Rapids 24.50 G. R. Paint & Enamel Co., G. RB. 2.70 G. R. Art Terrazzo Co., Grandville 1.50 W. H. Kessler Co., Grand Rapids - 4.00 Mich. Bell Tele. Co., Grand Rapids 18.44 S. A. Morman & Co., Grand Rap. 1,297.56 Mosaic Tile Co., Zanesville _.._._... 251.37 Moose News. Grand Rapids _.__.. 3.00 R. A. Matheson, Grand Rapids __ 18.25 Mich. Stone & Slate Co., Muskegon 22.00 McClymont Marble Co., Milwaukee 330.95 John McCauley, Grand Rapids .... 95.00 Menadji Tile & Pottery Co., Tmgdse TAhe@ ooo 295.77 Perry Nichols, Grand Rapids __.. 2.00 Ocean Tile Co., Grand Rapids ___. 3.88 Oakdale Fuel & Material Co., G. R. 75.49 Ira C. Preston, Detrolt _... 80.84 Page Hardware, Grand Rapids _.__ 9.09 Standard Bulletin Pub. Co., G. R. 22.20 Taggart & Kingston, Grand Rapids 56.00 Fales D. Unger, Grand Rapids ____ 21.20 W. U. Tele. Co., Grand Rapids .. 8.26 Wyoming Park Lumber & Fuel Co., Wyoming Park 0... 9.33 X-lite Corporation, Memphis _____ 299.25 G. R. Savings Bank, Grand Rap. 971.20 (Continued on page 19) HUMANITY AND LAW. Once, while he was in the White House, the late Theodore Roosevelt talked: a little heatedly on the need for “twentieth century Justices” in the Supreme Cour. It is interesting to re- member this phrase now in view of the general enthusiasm inspired in men of all parties by Mr. Hoover’s appoint- ment of Benjamin N. Cardozo, Chief Justice of the Court of Appeals, to the ‘place on the Supreme bench made va- cant by the resignation of Justice Holmes. America, it seems, still feels a need of “twentieth century Justices.” And the singular thing about Judge Cardozo is that he has always seemed to be- long not only to the twentieth century but to all time and, indeed, to all peo- ple. He has distinguished himself not only as a great legal expert and a great scholar. In the undercurrents of all his thinking he is revealed as a philoso- pher and a humanitarian and “a friend of all the world.” Brilliant as all Judge Cardozo’s de- cisions usually are, they are always somehow touched by a quality of feel- ing traceable to a sensitive awareness of life itself as it is lived and endured in these times. Judge Cardozo is not one of those who regard the law as a finished thing or as even an adequate reflection of our inspirations or our ethical ideals. It is more than prob- able that he will be a fitting successor to Justice Holmes. His own familiar tmeperament and habit of thought are pretty clearly in- dicated in what he has had to say of religion: The readiness to spend one’s self without measure, prodigally, almost ecstatically, for something intuitively apprehended as great and noble; to spend one’s self and know not why— some of us like to believe that this is what religion means. Throughout most of his writings Judge Cardozo appears a tireless and undismayed idealist and scholar almost painfully aware of the new social com- plications that are forever rising un- expectedly to make law appear a thing somewhat different from justice. STIMULATING MEASURE. Enactment of the Glass-Steagall bill to broaden the base of Reserve Bank credit was the outstanding develop- ment of last week and responsible for the advances in the security and com- modity markets. On an adjusted basis, money in circulation disclosed the first decline in eight- weeks, which may prove to be the first definite sign of returning confidence. Failures were lower in all the important classifica- tions. In the basic lines of industry there is still no evidence of an upward trend, but the statistics fail to reflect, of course, the favorable developments which have taken place almost over- night. The weekly business index has dropped a little, only automobile out- put and cotton-cloth production mov- ing ahead. Automobile operations have gained somewhat, but they have still to make the spurt, which will come when ford starts in on full schedules. A late season is now expected, with the ‘ance that MICHIGAN TRADESMAN peak coming in May instead of a month earlier. Interest among some of the largest industrial companies is reported with respect to placing larger orders for raw materials. The commodity trend seems to indicate that such commit- ments might be made with fair assur- quotations have firmed. Stocks of manufactures, however, are not considered to’ be as low as con- ditions might warrant. Those financed by acceptances, for instance, are not down much over the year, and the public warehouse figures for the end of December showed a small gain. The commodity price outlook ap- pears to favor some rise in raw ma- terials but perhaps some further low- ering on manufactured goods once pro- ducers swing into volume operations at the lower costs which they have achieved) over the period of: re- adjustment. A BAD BILL KILLED. The fine service which Congress can render on occasion not only by an enactment of constructive legislation but also by the killing of unsound and dangerous proposals is illustrated by the defeat in the Senate of the infamous La Follette-Costigan bill to appropriate $750,000,000 for direct relief. The Democrats joined with the Republicans in stopping this raid on the Treasury. It has been feared that the Senate would put this responsibilty up to the House, thus opening the way to further fruitless debate while the public busi- ness suffered. Now there is some rea- son to hope that a definite halt has been called on a movement which has been shown to be unnecessary and, in the’ opinion of those in close touch with the unemployment _ situation, would do more harm than good. Of this proposed expenditure of Federal funds, $375,000,000 would have been a gift to the states and $375,000,- 000 a loan for road construction. This blil was the culmination of numerous unsound proposals to saddle the Fed- eral Government with responsibilities that properly belong to the states. It has not been shown that any state is unable to care for its own people who are out of work in distress. If this measure had become effective, an im- mediate result would have been the drying up of the springs of local gov- ernmental and private charity. The chief burden would have been borne in the end by a few of the already over- taxed states. In the meantime, the Federal Treas- ury would have had a still heavier load to carry. A huge increase in the tax program would have been necessary. The Senate, which lately has been re- garded as more radical tnan the House, as earned a distinct credit mark by its action in killing this proposal. SELF-DENIAL. A custom of the Christian churches appoints the last days of winter as a time of self-denial. and a period of preparation for the Easter festival of resurrection. It is an ancient observ- ance, a perennial memorial to a fact of Christian faith and doctrine. But it is by no means unknown to other reli- gions, for most of the codes of con- science by which the lives of men are guided acknowledge the spiritual values of self-denial and set times and seasons for its practice. Its worth depends upon the willing spirit with which it is observed. For character grows poorly under compul- sion but may gain strength by self- control. It is the sign of courage and steadfastness, indeed, that a man re- fuses soft living and easy pleasures for the sake of some worthy purpose. Leaders among men must do so, if their work is to be done. And lesser men will sometimes choose to test themselves by denial and sacrifice, un- der no compulsion save their own con- victions, The season of Lent is set apart for such an effort, which is possible to no living creature but man. He alone can deny his appetites and control his con- duct for the sake of a spiritual purpose. He may choose to do so in the fashion of his faith, accepting the aid and en- couragement of an appointed ritual. Or he may do so without regard to times and seasons, proving by self-denial his faith in himself as a free agent and his ability to rise, when there is need, above the weakness to which flesh is heir. DRY GOODS CONDITIONS. Reports place retail trade at a little higher level for the week, due to more favorable weather conditions and the’ introduction of fresh designs in various linse of merchandise. Final clearances of men’s wear have brought a some- what better response. However, the edge is apparently taken off furniture and home-furnishings promotions by the sales held last month, and these lines lagged. Predictions made at the start of the year that the stores would face a dif- ficult first quarter are being fulfilled in many cases, with an extra margin on the downward side. Easter business will tell the full story, but retail execu- tives are not hopeful of being able to regain much of the ground that was lost. As a means, however, of conserving profits or reducing losses, there is more than the usual determination this year in the retail ranks not to stage clear- ance sales immediately after the hol- iday. Easter is earlier, for one thing, but a more important consideration is that the holiday no longer marks a strict division of the regular and sale seasons, The decision not to hold post-Easter clearances obtains strong backing from the experience of the stores late last fall and from similar reverses suffered last month. Public apathy to low prices and the kind of merchandise which often goes with those prices also is cited as a strong argument against the traditional practice, DETROIT GOES BEGGING. The City of Detroit is not likely to get a loan of $10,000,000 or any other amount from the Reconstruction Fi- nance Corporatoin, but the decision to apply for Government aid suggests the gravity of the financial plight in which it finds itself. The new credit corpora- February 24, 1932 tion is not authorized to assist mu- nicipal or state governments, Chicago’s financial troubles have reached an even more critical stage than Detroit’s with Mayor . Cermak. threatening . close the city hall, the schools and other essential departments unless the Legislature provides immediate relief by funding the unpaid taxes. That hope seems to have been killed by the Legislature’s decision to adjourn for a month. The delinquent taxes in Cook county now amount to $690,000,000 and $45,000,000 is owing to public em- ployes. Appeals from the cities for Federal asssitance are a natural de- velopment of the increasing tendency in all parts of the country to regard Washington as a sort of clearing house of charity. The states have had their handouts and are now clamoring for more. Mayor Walker was turned down when he presented New York’s “beg- gar petition.” But if by any chance one city should be enabled to dip into the Federal Treasury, the next day many others would be found lining up for a handout at the door of Congress, WEALTH AND INCOME. Estimates of the National Industrial Conference Board profess to show what happened to the wealth of the United States in the first year of the depression. It is calculated that the total of tangible and physical assets was $32,100,000,000 less in 1930 than in 1929, a decrease of 8.9 per cent. The drop in income was more serious, amounting to $14,000,000,000, or 16.4 per cent. It is the latter figure which is most significant of the economic disorders of the last few years. A decline in income means a decrease in purchasing power, a stagnation of productive in- dustry, a scarcity of money in circula- tion. The National wealth may be relatively unimpaired, while dire re- sults are following from the decrease in incomes. It is estimated, indeed, that the present wealth of this country is still far ahead of the figures of 1914 and much greater in proportion to pop- ulation than the wealth of any other principal nation in the world. But it is money in circulation which pro- vides employment and spells prosperity. AMERICA AND THE WORLD. As a development of its former an- nual surveys of America’s international connections the Council on Foreign Relations is this year publishing a vol- ume entitled “The United States in World Affairs.” With this sponsorship it is only necessary to add that the book is written by Walter Lippmann in collaboration with William O. Scroggs to indicate how important and timely a contribution it is to our un- derstanding of America’s foreign pol- icy. In its treatment of the effect of the dperession in causing a reorienta- tion of our attitude toward European problems and in its discussion of our policy in the Far East as affected by the crisis-in the relations between Ja- pan and China, it offers the most re- vealing and satisfactory account of the mainsprings of our present foreign policy to be found anywhere. a oe ed : eo eee eC aE CTS ae SEAN Ree nT eee tree nar ime Ete | February 24, 1932 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip, If there ever was a more beautiful winter afternoon than last Saturday, I have failed to note it. Bright sun- shine, blue sky and fleecy clouds com- bined to make the half day one of the most enjoyable I have ever experi- enced, The sight of R. A. Caldwell in his old market at Grandville was a wel- come one. Mr. Caldwell certainly learned his trade under a competent masiter, because he has turned out more expert meat operators than any man [ can recall since the days of the late John Mohrhardt, who was long regarded as the most expert animal carver in Michigan, I met more evidence of returning prosperity in Holland than any town I have visited during the month. The shoe factory received orders for shoes aggregating 10,000 pairs during the week and is calling back its old em- ployes to their former positions. The Mosser tannery had to decline an or- der for 100,000 cut soles because it al- ready has on its books all the orders it can handle for the next month or six weeks. While in Westing & War- ner’s grocery store on Lincoln avenue I was told that one of their customers —a railway switchman—got in eight days work in six days, which had not happened before for three years. I did not find a merchant anywhere in Holland who used the word depression or who looked or acted as though there was such a word in his vocabulary. I was surprised to find a new man at the head of the sixty-five year old business of the T. Keppel Coal Co. The ‘Holland City News describes the change and the history of the house so graphically that I am disposed to re- produce it entire: Albert Keppel, for many years head of the 'T. Keppel ‘Coal Co., has retired from that firm in order to enjoy the first real vacation after being many years in the business harness. The management is now assumed by John Vanden Broek, son-in-law of B. D. Keppel, also connected with the firm, although not actively. The T. Keppel ‘Coal Co, has a very interesting history. It was established in 1867 by the late Teunis Keppel, one of Holland’s moving spirits in pioneer days. {He was a man of unswerving honesty, who fought for what he thought was right, and he had strong religious convictions which he incul- cated in all his business dealings. ‘Mr. Keppel was among the first pioneers who came to the colony in 1847, one month after Dr. Van Raalte planted the banner here. Mr. Keppel grew up with the colony, took an in- tense interest in all public and church affairs, and was one of the leading citizens in the early days. ‘It was Mr. Keppel who brought the first carload of coal to Holland and this was at the request of the late Leendert Mulder, publisher of De Grondwet, who had installed a small stationary engine and boiler to set in motion the first steam printing press installed in the city. Coal was neces- sary, however, to start up steam and Mr. Keppel saw to it that some coal was imported and the ‘first using of it brought out the whole business street to see what success De Grondwet was having with the new fuel. Wood was tthe only fuel in the early days and there was plenty of it and it was sell- ing at $1.25, $1.50 and $1.75 per cord, based on the kind of wood required. Albert Keppel states that it was fifty years ago that tthe coal was brought to De Grondwet office, and he, as a lad of 12, drove it over in a two-wheel dump cart and this cart the T. Keppel Sons still have as a relic in their coal yards. In 1896 Mr, Keppel ‘turned the en- terprise over to his sons, Bastian D. and Albert, and the firm continued un- der the name of T. Keppel Sons, deal- ers in fuel, tile, piping, cement and other building materials. The firm was the first to handle kerosene and gaso- line. ‘That was in the days when Hol- land had no electric lights. Mr. Keppel stated that the gasoline was called benzine and was only used for cleaning purposes, and in one or two launches, the first to appear on Black Lake. The “gas” in those days cost 5 cents a gallon. The T. Keppel Sons for years handled the Standard Oil products even long after the advent of the automobile, and until “service stations on every corner” became the general thing. In the earlier days T. Keppel also dealt considerable in farm produce. Holland’s first fair grounds, compris- ing Kollen park, Sugar Factory and Shoe Factory properties, were at one time the Keppel farm, and instead of smoking chimneys and turning wheels large cabbages were leisurely sunning and growing during the summer months on this farm overlooking Black Lake. The products from the apple orchards were taken to the Kep- pel cider mills on East ‘Seventh street to the rear of the large Keppel home- stead, a commodious brick building still standing on College avenue, Without doubt the T. Keppel ‘Sons Co. is the oldest business undertaking in 'Holland still surviving, being able to boast of remaining sixty-five years in one and the same family. Mr. Keppel, in retiring states that he expects to take a trip abroad with Mrs. Keppel and members of his fam- ily. ‘He has no other plans at the present time outside of taking a vaca- tion after many years of service. Mr. Vanden Broek has been with the firm for thirteen years and will make an able manager for the local coal firm. No matter whom [ talked with on the subject, I hear nothing but commenda- tion for the severe sentences Judge Verdier hands out to those who are convicted in his court of criminal acts. In taking such a stand [ think he is doing much to lessen the activities in this community of those who are crim- inally inclined. If I were a criminal I would never undertake to indulge my disposition to commit crime within the borders of Grand Rapids, knowing that I would ultimately have to face a judge who would see to it that I got what I had coming to me. About twenty years ago Judge Mc- Donald, now a member of the Michi- gan Supreme Court, but then one of the judges of the Kent Circuit ‘Court, sent two young men up for life who robbed an automobile party South of the city by the use of firearms. The sentence was so unusual—at that time —that the sob sisters all over the State got out their hammers and went at Judge McDonald with all the fury and indecency they could command. Know- ing he had handled the matter in the best possible manner he kept his own counsel and made no reply to the clamor of those who undertook to dis- credit him. As we had no further at- tacks of that character for the next three years after the sentences were pronounced, Judge McDonald’s action was fully vindicated in the eyes of all honest and well meaning people. At the end of ten years Judge McDonald used. his influence to secure pardons for the young men, in which he was successful. Now that he has a counter- part in the person of Judge Verdier, who deals out justice with a strong hand, {I imagine Judge McDonald re- views his record of twenty years ago with much satisfaction. i am assured that :the failure of two large banks at Lansing, leaving only one large down-town bank, will soon result in the organization of another large bank to be locally owned and officered. I am told that the action of the Capital National Bank in relieving Bruce iAnderson from active service was not in keeping with the idea of Mr, R. E. Olds, father-in-law of Mr. Anderson, and that he has assured his friends that if they will secure the necessary capital to amply finance a new bank, he will resign the presidency of the Capital National and take the presidency of the new bank, with Bruce Anderson as the active manager, There appears to be no doubt that the replacing of Mr. Anderson with a stranger from Detroit was a very un- popular move, so far as Lansing peo- ple are concerned, and that his atti- tude toward the customers of the two defunct banks has been anything but conciliatory. Leaving the matter of a difference of opinion as to the general policy of the ‘Capital National out of the question, there is certainly ample room in Lansing for two strong banks —a consummation which will probably be in evidence before the end of the present year. Mr. Anderson is very generally con- ceded to be a man of strong parts. He has had much experience in the bank- ing business and is regarded as a cap- able and painstaking official, His re- placement by a comparative stranger to the city, unfamiliar with the needs and requirements of its business in- terests, has resulted in great hardship to many worthy undertakings. [ say this in no disparagement of the man, whose ability as a banker has never been questioned, so far as the knowl- edge of my informants is concerned. I dropped in on Bob Ruschmann, the South Division avenue grocer, the other day to learn the outcome of his plan to keep his store open 24 hours per day. ‘He told me that no trading was done between 1] and 5 a. m., so he concluded to reduce the 24 hour ser- vice to 20 hours. He is greatly sur- prised to note the patronage he re- ceives between midnight and 1 o’clock —mostly by people on their way from card parties and other gatherings of a less quiet character. Some nights his sales during this hour are larger than any other hour in the day. He told me he would be glad to sign an agree- ment to close his store at 6 p. m, five nights a week and 9 p. m. Saturday, providing every grocer in the city would do the same and keep his agree- ment good. He does not sthink early closing can ever be made effective, largely because of the large number of men of foreign birth who conduct stores and practically live in their stores—in rooms back of the sales- room or up one flight of stairs, Despite doubling his frontage, Bob will soon be compelled to extend his building back a matter of ‘fifty feet on land he has recently acquired. The birthday of Washington has been honored by general observance for more than a century; it is only within the last three decades that Lin- coln’s birthday has assumed anything like a co-ordinate place in the Na- tional thought. The two anniversaries, coming so near together, make a com- parison between the place held in the hearts. of their countrymen by these two foremost Americans inevitable; and it is undeniable that, whether Washington has or has not held his own majestic eminence in the present generation, Lincoln’s rank as an em- bodiment of popular ideals and as an object of National homage is to-day vastly higher than it was when a quar- ter-century, instead of more than a half-century, separated us from the time of his labors and his martyrdom. One circumstance, however, is com- mon to the two. Neither in the case of the Father of his ‘Country, nor in that of the man who steered it through the time of its supreme danger and guided it in the extirpation of the blot of slavery, is the haze of legend or the partiality of patriotism necessary to account for the tribute of reverence which we pay to their names. The greatness of Washington and _ the greatness of Lincoln are established, with equal security, in the facts of their lives and character as weighed by historians and publicists who are free from our National bias and judge them by the standards of world history. But around the figure of a National hero there is sure to arise a cloud of legend and myth. Perhaps this is a necessary part of the process by which he becomes permanently set apart from the lesser personages of the country’s history, and through which his name acquires the force of a symbol of pa- triotic aspiration and noble endeavor. However this may be, along with tthe good in it there is undeniable harm; and especially there is injury ultimately to the reality of the very fame which it is the first effect of this idealizing process to enhance, For along with the idealizing there is sure to come, sooner or later, a devitalizng of the hero. Few if any persons are now living who cam remember the time when the name of Washingiton was going through the stages which, in the past decade or two, we have been witnessing in the case of Lincoln; but very many of us can remember the time when it came to be realized that Washington had be- come, in ithe minds of the multitude, little more than a “plaster saint.” Shrewd-minded schoolboys were given to. sagely suspecting that there wasn’t much to Washington after all, and that we simply had to stand together as good Americans and call him a very great man because he was the head of the ‘Continental army and the first Presidenit of the country, and was high- ly respectable in his personal qualities. (Continued on page 23) FINANCIAL Inflation Is Not Limited To Money Expansion, For some weeks current financial developments have been appraised on the basis of whether they are inflation- ary. Measures and policies are con- demned because they are inflationary, or supported because they are not in- flationary. ‘The general attitude ap- pears to be that everything which is inflationary is bad and_ everything which is not inflationary is sound and safe. This is an extremely unfortunate point of view. Inflation refers to a particular qual- ity of credit. It does not have more than an incidental reference to the quantity of credit outstanding or the trend of the price level, although in most cases inflation results in a greater quantity of credit and higher prices. Neither is inflation merely the issue of paper money by the Government. This is just one form which inflation may take, To appreciate the nature of inflation it is necessary to bear in mind the ele- mentary fact that the ultimate purchas- ing power of a country is its economic goods, not the volume of bank de- posits and paper money outstanding. Neither of the latter has any value ex- cept in so far as it can be converted into economic goods. From this fact it is obvious that when credit is extended against eco- nomic goods it is not inflationary. Rather, such credit merely converts such purchasing power into a form which is more convenient to the own- er. The quantity of purchasing power, in other words, remains the same, al- though the form in which it will be used is changed. On the other hand, if an extension of credit is not based upon economic goods, there is an addition to the vol- ume of purchasing power in the com- munity. Such credit is inflationary. Inflation, then, may be termed as the creation of artificial purchasing power. There are several ways in which such artificial purchasing power may get into circulation. The one which is most obvious to the public is for the Government to start the printing presses. A more subtle way is for the Government to sell bonds to banks and have them paid for, not out of the sav- ings deposited with the banks, but by mere book-keeping entries. Unfortunately many people at pres- ent fail to appreciate the fundamental similarity of these two methods. The Administration, for example, concedes as inflation only the issue of paper money for the purpose of meeting a Government deficit. Such a limitation is without logical justification. We can have an enormous inflation in this country without a corresponding in- crease in the volume of currency in circulation. Ralph West Robey. [Copyrighted, 1932.] Workers Must Be Protected Against Unemployment, Real appreciation of the problem confronting the United States’ was shown by the Senate in its vote against the Costigan-La Follette bill for pro- viding direct Federal relief to the un- employed. In some respects the de- MICHIGAN TRADESMAN feat of this measure was the most favorable news item from Washington in many weeks. This would be doubly so if at were certain that this action could be taken as an indication of the Senate’s attitude toward future at- tempts to “raid’’ the Treasury. ‘No-one, of course, fails to appreciate the significance, both economic and social, of the present unemployment problem in this country, It is a prob- lem which must be faced squarely with a view of finding some solution. Nevertheless we cannot afford at this time either to make such appropria- tions as were involved in the Costigan- La Follette bill or to set a precedent for the creation of an unemployment dole, Asa matter of fact, it is only a slight exaggeration to say that the future of the present economic system is de- pendent upon devising some method for protecting workers” against the danger of unemployment during times of depression, The policy of permit- ting workers to accept a major, and fairly early, part of the cost of eco- nomic readjustments cannot be per- mitted to continue. This is true because the iaboring class is not enabled under the present system to provide for these periods of unemployment. Their wages may be high, as a result of their relatively high productivity, but it is impossible for the laboring class as a whole to set aside a reserve sufficient to carry it through recurrent periods of unem- ployment and protect itself against the decreased earning power of old age. ‘Since this is the case in a thighly de- veloped industrial organization some plan other than that being followed now must be developed. The only question is what this plan should be. This is a question which cannot be answered as yet. On the negative side, however, one fact stands out clearly from recent foreign experience. This is that a government dole is not a sat- isfactory method for meeting the prob- lem of unemployment. This is partly because of the difficulty of getting satisfactory administration of such a plan but even more because such an activity is not a proper governmental function, Protection against unemployment is an industrial, rather than a govern- mental, problem and should be handled by industrial organizations. ‘The Sen- ate, in shunting the problem away from the Federal Government, accordingly, has performed a real social service, both for labor and capital. Ralph West Robey. [Copyrighted, 1932.] ——_* + + Stock Analyses in Successful Trading. It is especially important in select- ing securities, to consider the factor of management. Appreciation in value depends to a great extent on earnings. The growth of earnings is dependent, to a iwreat extent, on management. Good management is apt to give a poor stock good possibilities and cause it to attract attention. ‘Conversely, poor management is apt to detract the in- vestors from purchasing it, regardless of the company’s prospect or earnings possibilities, It is usually safe to follow the rule that good) management is found in companies whose prospects have real promise and that the management or- iginally would not have entered into it if the companies did not have these possibilities. In the study of stock analyses, be- come acquainted with the industrial leaders and follow their activities and their investments and invest in the companies in which they are interested. Stay clear of the companies whose management is unknown or their past records show dispersal of corporate assets for other purposes than building up profitable organizations or profit- able concerns. Being acquainted with the possibilities of profit and manage- ment is one of the {first steps in analyz- ing a company, lbut don’t fail to con- sider its balance sheets, its assets, liabilities, surplus, financial position and general set-up. If a company’s earnings are stable, the greater amount of money it is able to ‘borrow at rea- sonable rates, the larger the surplus will be for the common stockholders. If a company is able to sell bonds carrying a low coupon rate and realize a larger percentage on the use of these funds in its ‘business, then the greater amount of bonds, compared with out- standing stock, the larger the profits for the common stockholders. Usually a company that issues bonds must have steady earning power, un- less its surplus assets are particularly large. ‘Railroads, public utilities and other companies are better off as re- gards their common stock if a large proportion of their capital is in bonds or preferred stock with a fixed rate. The majority of the automobile companies thave small amounts of bonds and preferred stock as_ their February 24, 1932 profits are erratic and to pay fixed amounts at certain definite periods might become difficult. The exact proportion of bonds te common stock should vary according to the company, its situation, its lines and many other factors. The stronger the corporation, the more bonds it can carry, ‘However, the smaller propor- tion of bonds to stock, the stronger is its (financial position. A_ satisfactory rule to use is about 35 per cent, in bonds and 65 per cent. in stock, If the stock is both preferred and common, about 15 per cent. preferred and 50 per cent. in common should be used, There is no hard and fast rule that may be laid down, ‘however, in measuring a company’s corporate capitalization, Jay H. Petter. Everybody takes advantage of the poor, and the diamond sellers charge them a frightful rate on deferred pay- ments, AMERICAN HOME SECURITY ° BANK ° Under the Tower Clock On Campau Square An - Old - School - Principle In a Modern Institution This bank will never outgrow its friendly interest in its customers. The spirit here will never change. Helpfulness is the very foundation on which we have built. A spirit unchanging through the years. Our service has broadened, our business increased. But this is one old-fashioned principle which we will never give up. COLO GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices Gt tt tat te atm om i Lo SR RDOOT February 24, 1932 THREE MILLION DOLLARS. _—_—_ How Mrs. John W. Blodgett Invested Her Fortune. Lee W. Finch and H. B. Wagner have appraised the fortune left by the late Mrs. John W. (Minnie C.) Blod- gett at $3,248,286.80. The valuations placed on her possessions on the day of her death are as follows: 1/5 interest in Lowell, Mass., residence (2002 se 5,000.00 Personal property in home Giour 10, 000. 00 Note Norman E. Ditman ________ 3,008.33 Mortgages on real estate _____ 46,305.00 7000 preferred shares Catlin & Co;, ING, 2 ee 280,000.00 1400 common shares Catlin & Co. Ime. 2 2,800.00 2276 prefer’ d shares Appleton Co. 56,900.00 6992 common shares Appleton Co. 13,984.00 595 pref. shares Florence Mills 46,410.00 1618 common shares Textile- Kinishing Machine Co. _.... _. 33.60 $50,000 Tax Warrants Chicago __ 51,600.00 Bonds, bare st. Louis; Minn. $50,851.00 6,000 Power Company, Idaho__ 6,564.66 54,000 Hillsborough County, Fla. 49,894.19 ay, 000 Hillsboro County, N. C. 19,340.00 25,000 Colleton County, N. C.__ 25,942.50 25,000 Colleton County, N. C.__ 25,942.50 25,000 Bannock, Idaho ________ 23,877.00 18,000 Arcola, Florida 2e 20,000 High Point, N. C. 40,000 Spartanburg, S. C. 20,000 Wilson, N. C. 28,000 Orangeburg, S. C 25,000: Jackson, Miss. ...__.___ 23,586.50 20,000 Gadsden, Florida ________ 18,283.34 18,000 Wichita County, Texas__ 15,002.25 10,000 Deland, Elorida 7,140.00 25,000 Sullivan County, Tenn, __ 28,916.65 7,000 Jacksonville, Florida ____ 5,329.33 20, 000 Union County, N. J. -.... 19,169.18 20,000 Wagoner County, Okla.__ 20,140.00 25,625 Archer County, Texas __ 6,250.00 50,000 Mich. Soldiers Bonus __ 55,091.25 50,000 Saluda County, S. C. __ 47,580.55 30,000 Highway District, S. C. 28,566.33 28,000 Union County, S. C. ____ 27,500.12 25,000 El Paso County, Texas 25,305.50 25,000 East Cleveland, Ohio ____ 25,554.15 20,000 Chatham County, Ohio __ 21,210.00 30,000 Kershaw County, S. C. __ 28° 485.00 30,000 Calhoun County, S. C. __ 25,870.50 20,000 Williamston, Texas _____ 19,850.00 20,000 Nogales, APIZOna 22 21,127.24 45,000 Garvin County, ees 44,227. 50 27,000 Thomasville, N. ~~ 29,125.00 30,000 Falls County, Ena ue ee 39,000 Grand Rapids, Mich. ____ 35,883.75 125,000 Grand Rapids, Mich. ____124,660.25 93,000 Eugene, Oregon ________ 91,682.56 15, 000 Orlando, Florida ______ 8,250. 00 3/,000 Orange, HKlorida ...._ 14,541.70 25,000 Catawba County, N. C. __ 23,382.49 25,000 Bossier, fia. 9. 19,766.25 10,000 Cumber land County, N.C. 9, 832.13 22,000 Randall County, Texas__ 19,116.67 25,000 San Angelo, Texas ______ 22,630.85 5,000 Bint, Mich, = 5,000.00 5,000 Mlint Mich. | 22 eos 5,108.32 15, 000 Cleveland Heights, Ohio__ 14,725.00 54,000 Cleveland, Ohio ________ 59,511.50 10,000 Buncomb County, N. C.__ 4,200.00 25,500 Buneomb County, N. C:__ 6,000.00 20,000 Oakland County, Mich. __ 10,000.00 25,000 San Angelo, Texas ______ 22,704.75 24,000 Harnett County, N. Cc, __ 22) 275.00 20,000 Lincoln County, N. ©. __ 17,081.68 25,000 Sunflower County, Miss. 22,522.75 25,000 Sunflower County, Miss. 22,520.75 30,000 Cuyahoga County. Ohio__ 29,752.50 25,000 State of New Mexico __ 25,050.00 25,000 Potter County, Texas __ 22,445.42 65,000 Pina County, Arizona __ 65,000.00 51,000 Wilson County, N. C. __ 47,820. 38 50,000 Sebewaing District, Mich. 53,246.35 30,000 Oakland County, Mich.__ 31,375.00 21,000 Ironwood, Mich. ________ 20,422.50 50, 000 Wayne County, Mich. __ 46,350.00 8,000 Hood County, Oregon __--8,296.00 20,000 Elizabeth City, N. C. __ 16,450.00 25,000 Oldham County, Ky. __ 24,034.40 40,000 Bairfield, Ala, 33,700.00 24,000 West Point, Miss. ______ 23,095.75 51,000 Pottawattamie County, Ia. 51,635.00 51,000 Clinton County, Iowa __ 52,075.00 04,000 Warren, Ohio i. 53,750.00 - 20.000 Marlin, Texas 223.0). 18,803.36 30,000 Wake County, N. C. ____ 28,672.50 20,000 Polk’ County, Florida __ 10,803.36 30,000 Moore County, N. C. ____ 26,445.42 50,000 Caldwell County, N. C. __ 37 ,044.70 15,000 Garry County, N. Cc. 2. | ei 497.12 20,000; Clifton: IN Ji 24,750.00 20,000 Macomb County, Mich. __ 22,137.00 21,000 Pensacola, Florida ______ 16, 160.51 25,000 Philippine Islands 2.2. 24,508.75 25,000 Wichita, Kansas ________ 20,586.50 Corporation Bonds. $25,000 Masonic Temple, Detroit $17,500.00 20,000 Caliveras Timber Co. ___ 12,200.00 20,000 Stevens Bros. Corp. ____ 9,000.00 Foreign Bonds. $10,000 Finnish Municipal Loan$ 5,600.00 10,000 Republic of Chili ________ 1,700.00 10,000 Oriental Development Co., SODA ee 7,600.00 10,000 Argentine Government __ 4,000.00 Land Contracts. Thirty-four land contracts aggre- gating. bout 2 $ 1,000 MICHIGAN TRADESMAN Open Accounts. $25,000 Piave Turpentine Co. __$25,000.00 Cash On Hand. In private purse 22002220 $ faa y New York: ‘Prost €o, 9) 12,965.60 Old Kent. Bank) 2 61,683.84 Life Insurance. Conn, General Life Ins. Co. _ $12,849.21 Mutual Tifa: oo 35,838.61 Provident Tafe & ‘Trust — 39,452.60 New England Mutual -_________ 23,503.15 PLOUNS SU a 42,782.00 Metropolitan 22000 33,429.92 Union: Central 2... = 50,192.03 Pegiwitable. Pate, 2 3,998.90 Peni. Mutuah oo soe — 21,129.68 The life insurance of $263,178.10 repre- sents the cash surrender value of insur- ance policies upon the life of John W. Blodgett, in which the deceased was named as beneficiary. Household Effects. Aggregating about $3,000. Jewelry. Aggregating about $35,000. Furs, About $1,000. ——+ +. _— Necrology of Fourth National Bank Directors. Following are the names of Di- rectors of the Fourth National Bank who passed away during my thirty- seven years as an officer and those who have passed away since the bank ceased doing business. Also names of directors who are still living at this date January 30, 1932: Sterne F. Aspinwall ____/ April 4, 1892 James (Blair 2 0 a Dec. 18, 1892 Andrew J. Bowne -___-- June 7, 1896 Niram A. Fletcher __-.Aug. 14, 1899 George Wo. Gay 9. Sept. 13, 1899 Alfred D. Rathbone __--Oct. 14, 1902 Walhamr Sears 99 5 May 15, 1903 George P. Wanty 9 July 10, 1906 Dr. Geo. K, Johnson____Sept. 4, 1908 CG A Voigt i io Sept. 8, 1908 Delos A. Blodgett ____.Nov. 1, 1908 John Widdicomb _____-- Jan. 1910 Samuel M. Lemon _____ May 27, 1912 Amos S$. Musselman __March 4, 1917 Jacob: Kleinhans .._. | Oct. 7, 1918 Wolltam (El Gay) 3 May 19, 1920 Stephen A. Sears Nov. 13, 1920 Robert E, Shanahan __April 21, 1922 Edward G. Raymond _Aug. 3, 1922 Since March 18, 1926 Robert D. Graham ____/ April 5, 1926 Sidney F, Stevens _____: April 29, 1926 Christian Bertsch _____! Aug. 25, 1926 Lavant Z. Caukin _.__.March 18, 1928 Loyal E. Knappen _____ May 15, 1930 Directors Now Living, William H. Anderson Anton G. Hodenpyl Charles M. Heald John W. Blodgett Victor M. Tuthill Marshall M, Uh! James L. Hamilton David H. Brown Charles N. Willis Samuel D, Young Charles N. Remington, William H. Anderson. A Business Man’s Philosophy. It has been recalled that Dr, John- son, in speaking of Addison, said: “He thinks justly, but he thinks faintly.” - That is the trouble with a lot of us. We have the right kind of thoughts, but we are too apathetic for any good use, If a task is to be done, we agree that it is noble—and turn to our cross-word puzzle. We are indifferent, pessimistic, cynical, “T have no fear of the man with the red flag, but I do fear the man with the cold heart,’ says Dr. George H. Lock, chief librarian at Toronto. Sometimes it seems that the group in this country that thinks faintly and sneers faintly and applauds faintly is growing. We suspect that many a public exhorter would prefer to hear a loud hiss, with an egg, than to be greeted with smug apathy at the con- clusion of an address Have we discovered that nuisances thrive on abuse? Are we smarter than we seem? Is there method in our ap- parent sloth? Are we weary of up- lifters? If so, can we justify our weari- ness? These questions are for those who can think hard. William Feather. —__2+~+~+___ A Business Man’s Philosophy. Regardless of how much golf is -benefiting the health of the Nation, there can ‘be little doubt that it has stimulated business of every nature, from the sale of real estate to the man- ufacture of golf sweaters, golf socks and other trick accessories. The amount of money spent for golf balls, dues, clothes, caddy fees, lessons from the professional and kindred expenses probably parallels the money paid out for any single amusement. One factor of golf playing cannot help but be observed, and that is the attention the golfer gives to his clothes. Perfect golf playing approach- es the spectacular, The _ follow- through of a correct drive stroke leaves the body in a position of easy strength which a sculptor might envy. If the plaver addresses every drive as if he were posing for his picture, if he avoids jerky and choppy strokes and courts the natural swing of an athlete, he becomes a golfer, Throughout the rm ee ee Saeeeeaeee ll game the confidence that one looks well—looks, in fact, like a golf player —seems to create the correct mental attitude for good playing. The same psychology is used by many men in their business. They take meticulous. care of their persons, knowing that the feeling of quiet as- surance that careful grooming gives is invaluable. William Feather. ——_+ ~~. Ray Binkley, president of the State 3ank of Crystal, sends us his renewal for the Tradesman and writes: “The Tradesman is absolutely necessary in our business, cannot understand how any bank can afford to get along without it.” 3 West Michigan's oldest and largest bank solicits your account on the basis of sound polli- cies and many helpful services . .. OLD KENT BANK Downtown Offices 12 Community Offtices GRAND RAPIDS NATIONAL BANK NNN Established 1860 Incorporated 1865 Nine Community Offices GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank 12 MICHIGAN TRADESMAN February 24, 1932 RETAIL GROCER Retail Grocers and Meat Dealers Assoclia- tion of Michigan. President—William Schultz, Ann Arbor. First Vice-President—Paul Schmidt, Lansing. Second Vice-President—A. Bathke, Pe- toskey. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors — Ole Peterson, Muskegon; Walter Loefler, Saginaw; John Lurie, Detroit; Clayton F. Spaulding, Battle Creek; Ward Newman, Pontiac. To Get the Most Out of Group Advertising. A chain grocery owner was talking to his assembled personnel. “Personality,” he said, “is supposed to be the exclusive property of grocers who like to call themselves ‘independ- ents;’ and we all know that personality is a valuable element in business. But those individual grocers of late seem to be working themselves out of this element, for they are now banding themselves together in imitation of chains, standardizing their stores on a single plan, painting all of them one set of colors and putting a uniform sign over all their doors.” Here is something to think about: that in forming and joining voluntary chains we try to insure that we do not sacrifice more than we get. We seek the group buying advantage of the corporate chains. We seek such co- hesion as will make group advertising effective. It will be difficult to obtain these elements without jeopardizing in- dividuality of store to some extent. We must beware that our individuality is not altogether submerged. The plan of the Central Wisconsin Food Stores, of Madison, Wisconsin, seems to me sound in this respect, be- cause the merchandising cohesion is obtained by a basic, staple stock of only 250 items which are common to every store in the group. That fur- nishes sufficient “bargain-advertising” cohesion, ‘But it leaves each merchant free to stock, feature and push the sale of anywhere from 1000 other items up- ward as far as his trade will absorb on which he can concentrate his individual efforts and ability. But the group advertising of this “Cenwis” bunch of stores, like that of most other similar groups, is not well done, and the job is so important that the man in charge of it should devote himself to technical advertising study for improvement. Space used Wednesday, Dec. 23, was 16 inch, four column, Three columns by nine inches are taken up with quo- tations on thirty items, the remaining space being crowded at top by an or- dinary stock cut which jams the en- tire headspace. Cut at bottom is not so objectionable and, being either a special or adapted signature of the stores, has some justification as a tie- up, but it really should be smaller and also more individual. The entire advertisement needs “air” —that is to say, white space. It is crowded to suffocation with oversize, bold-faced type and rules. A six point rule is run around the entire space and then, on either side, the printer has run in heavy borders, about 14 to 16 point, of alleged “ornament.” ‘Those ornaments not quite filling every re- maining bit of white, he has run four extra parallel rules, about 3 point size. And with all that overloading, there is lack of description so commonly found in amateur advertising, for which there is ample space if it were fairly well utilized. It would be well worth this adver- tising manager’s time to take that ad- vertisement as it stands and have every rule and all the borders taken out of it, That would be only a start on im- provement, but if he had a proof of it thus changed before him, he could not help seeing how great would be the betterment. Then, so far as dressing goes, let him have a plain 3 point rule around as a border, and nothing else. It is well known to enlightened students of literature that emphasis is most emphatic when it is absent. Books printed a century ago were filled with italics and this disfigure- ment continued until about forty years ago. Since then italics have been used more and more sparingly until now they are absent not only from litera- ture but from modern advertising. We know that any reader _ intelligent enough to follow any argument is capable of finding proper emphasis and does it better without mechanical aid. We have learned, too, the effectiveness of understatement, of not trying too hard to impress a reader or listener. Next improvement in this advertis- ing, therefore, would be reduction of the type used in every quoted item by, say, four points. Pull a proof thus improved—letting each item occupy the same space now allotted to it—and note how much clearer, more easily read is the advertisement. Next, change every solid cap quotation and headline to upper and lower case— even short words like hams, Let in the “air.” Now, without rules or “ornaments” —taken from the morgue of the ’?90s— plan and run in terse but clear descrip- tion, using 7 point type. Of hams, say: “Unhurriedly cured in special sweet pickle, hickory smoked—no shortcut in this process. None more delicious at any price,” That is, provided you know that what you say is true. Otherwise, insert description of the process pre- cisely in line with the facts, but tell the buyer something definite. Oranges? Sunkist? O, yes, but these are also navels at this season, tender as to pulp, juicy and—as is necessary at this season—brought from a district in which navels ripen and develop their full sweetness early. Do you know about this characteristic of navels? If not, does your fruit buyer know? Do you know, for example, that California topography so influenc- es local climate that the earliest navels come from far North of San Francisco Bay, the next to mature come from near Ventura and that the last come from farthest South? It is‘ important to “know your groceries;” but surely a chief end of so knowing is to be able to tell your customers about them— and then do tell. Is there nothing you can say about those grapes except that they are Red Emperors? ‘Find out a lot about them and tell what you find. All such information can be used to ring in an item here and another there, each of absorring interest, to the read- er, Every such word not only inter- ests readers, it inspires confidence. Mere reiteration, such as J practiced in Madison, of “Findlay’s dry roast coffee” evoked interest and inspired confidence because it was true. It in- vited trial and built business because the goods made good even though what “dry roast” really meant was not quite clear to everybody. I referred to the “No. 1 grade” on the nuts last week. That is a peculiar- ly unfortunate description to give a consumer because “No. 1” automatical- ly means the highest grade to the con- sumer, yet we all know that “No. 1” nuts are not the highest grade. For my part, and for the part of many dis- criminating consumers, nuts of No. 1 grade would be keenly disappointing. Yet all in the trade know precisely what that means. ‘This shows that we must talk consumer language, not trade language, to consumers. And so it must go through this and every other advertisement. Women will read descriptions and they will read yours increasingly if and when they come to realize that you impart reliable information thereby, but not otherwise. Advertising is serious busi- ness, believe me. It is worthy the best that any man can give of study, knowl- edge and sound practice. Fruit salad in tins is new enough to justify descrip- tion of the varieties. Then it will con- tinue to justify description when it is as well known as canned tomatoes are now; for, come to think, canned to- matoes can be sold best to-day if ac- companied by intelligent description of their character and many. of their suggested uses. All of which I hope may encourage study by group adver- tising men. Paul Findlay. —_—_++-_____ Food Trade Resumes Activity. Grocery manufacturers enjoyed a sharp increase in business last week, the first normally active period since December, Exceptional sales efforts made by producers two months ago in an effort to bring up 1931 volume left such a supply of goods in the hands of jobbers and retailers that it has taken them until this month to work the merchandise into consump- tion. Because of heavy supplies dis- posed of through special deals in De- cember, it was explained, January sales figures this year were smaller than for any corresponding month in years. —_—- +o Score Food Law Amendments. Proposed amendments fixing more severe penalties for violations of the Federal food and drug act were scored by the National Wholesale Grocers’ Association last week in an appeal to its members ito protest against the measures. The amendments, intro- duced by Senator McNary, provide $1,000 ‘fines for first offenders under the law. ‘By increasing penalties from $200 and $500 to $1,000, executives of G. A. LINDEMULDER CO. Wholesale Grocer 1438-1440 Eastern Ave., S. E. Little Boy Blue Canned Goods The Wm. Edwards Co. Olives Libby, McNeil & Libby, Inc., Canned Goods Lin-dee Spices the jobbers’ group point out, ‘Congress will make it difficult for Government prosecutors ito obtain convictions in the courts. The present statute, it is argued, has proved an effective deter- rent and the number of violations are becoming smaller each year. —___e2?>____ Chain Sales Declined 10 Per Cent, in January, Combined sales of ithe first fourteen chain store systems and mail order firms to report for January were $92,- 805,037, a decline of 10 per cent. from the figure for the same month of last year, which was $103,204,948. —~++-___ Nystrom’s Points. In addressing the spring fashion forecast session of the Mutual Buying Syndicate, Dr. Paul H, Nystrom, pro- fessor of marketing, Columbia Uni- versity, urged merchants to give special consideration to the following points during their promotion this year: The demand for more style in mer- chandise. The fact that retail successes are based upon honest goods, honestly advertised at fair prices. : The elimination of unkempt appear- ances of stores and the making of prompt repairs wherever necessary. The avoidance of the dangers of in- adequate sales staff, The reduction of heavy rentals “which hang like millstones around the necks of retailers.” The keeping of merchandise stocks in a liquid, ‘but not starved condition. Bearing in mind the fact that there has been no decline in the fashionable- ness of goods, regardless of the decline in purchasing power, Remembering that people buy for values, not for fun, and that customers are not inclined to experiment. ———_+ ~~ Believe in the Light. I watched a sunbeam play To-day, to-day Upon the grass it lay— A brilliant ray; The blades at morn upraised their head At eve as though they worshipped They bowed to pray. I watched young life to-day— Its way, its way; Dominion was their sway Where youth would play; And covet first experience Later to love and reverence When skies are gray. Like grass, in truth, they say Our day, our day: At noon in full array To-morrow clay Yet light through any darkness far Grows brighter when we nearing are Alway—alway. I watched a sunbeam play To-day, to-day Upon the grass it lay— A brilliant ray; The blades at morn upraised their head At eve as though they worshipped They bowed to pray. Charles A. Heath. Grand Rapids, Mich. e e February 24, 1932 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell. Grand Rapids Vice-Pres.—_E P, Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Need of Tact Behind the Counter, Not long ago we were asked to name in one word a characteristic that a man must have to become a success- ful salesman in a retail store. We at once said “brains,” but that answer was ruled out as being too general, So we decided to be more specific, ‘We came to the conclusion in a short time and here is what we wrote to our friend, “In our opinion tact is one of the most important characteristics in the make-up of a retail salesman. If he uses tact in all his dealings with cus- tomers, granting that he is otherwise a normal, honest individual, it is prob- able that he will succeed. If, on the other hand, he does not use tact in dealing with the trade, it is likely that his sphere of usefulness will be limited.” Shortly after we sent this letter we saw an article in a newspaper which convinced us still more that tact is one of the most imoprtant factors in re- tail selling. The item appeared under the heading “Embarrassing Moments” and concerned a ibride who went into her meat store and ordered some veal liver. The salesman took some liver from the counter and put it on the scales. \She noticed that the liver from which her piece had been taken was marked “calf liver.” So she told the salesman that she couldn’t use that —her doctor had told her that she had to have “veal liver.” The clerk laughed heartily and said, “You'd better get acquainted with your meats—there ain’t no difference between veal liver and calf liver’—and the other meat cutters in the store laughed heartily. Naturally, the woman was embarrass- ed, and she remarked, “T’ll never come in here again.” The chances are that she meant what she said. Sometimes it is a tough job to be agreeable with all the folks who come into a store. A salesman’s patience is tried time and again by the inhuman manner in which some customers can deal with sales people. But, even so, it is the salesman’s duty to restrain his natural feelings of resentment and send the customer away happy if he possibly can, Here is one successful creed: “Never laugh at a customer—never make her feel that you think she is ignorant—never contradict her, and if you give her a reasonable amount of service it is probable that she will make a habit of trading with you. No matter how much it would relieve your feelings to ‘pop off,’ remember that nothing lasting can be gained by so doing and usually a customer is lost.” John Meatdealer. ——_22>__—_ Turkeys Are Shrinking. The turkeys which grace Thanks- giving and ‘Christmas boards are grad_ ually growing smaller, says H. i. Shrader, poultry husbandman of the United States Department of Agricul- Meat salesman’s MICHIGAN TRADESMAN ture. Ten years ago consumers pre- ferred large toms and the smaller birds (usually hens) brought lower prices, but now the market demand is for birds weighing an average of 10 pounds dressed. This year the smaller turkeys have commanded a premium of 3 or 4 cents a pound, Mr. Shrader says. One of the largest chain store buyers states that three-fourths of the demand in his stores is for birds weighing from 8 to 12 pounds. ——__+-_____ Two Billion Dollars For Psychological Effect. The cat is out of the bag. After witnessing one of the greatest displays of oratorical hokum and political flap- doodle ever put on in the halls of ‘Con- gress by both Republicans and Demo- crats the Honorable Senator Walcott, who fathered the two billion financial reconstruction loan, makes the bold assertion that all this has been done for the psychological effect it will have on the country, the actual merits of the act being of secondary and doubtful importance or value, If the period of dormant prosperity we are now passing through ever runs its full course and eventually awakens itself after the financial blood trans- fusions provided by a congenial but in- congruous ‘Congress have revived the decrepit financial Wall street banking corpse and once again the corpse be- comes active while under the influence of artificial stimulants, what can the taxpayers expect the next time our financiers need more help? Hazard- ing a prediction at this time might be a precarious indoor pastime, but having gone through the past and now entering the third year of National de- pletion it is safe to say that whatever may happen now matters not, hence we predict the next operation on the financial corpse of this Nation when it does come, as it surely will, the patient will not survive, his condition will be so hopeless an operation will not ‘be even considered, the corpse will be buried with profound contempt, ac- companied by a jeering and derisive populace. Let us now consider what effect a few psychological acts of the right kind would have on this country if as much money was put into it as we have seen in the past two months to refinance the financiers. Imagine, if you can, a man with a family out of work for a year or more living on the so-called welfare organization, receiv- ing a notice to report at work next week on his former job which now pays $6 per day of six hours and five days a week. The psychological effect here needs no elaborating; or, if you prefer, picture in your mind’s eye the psychological effect of $2 wheat on a farmer about to be dispossessed by the Federal Land ‘Bank, which a few years ago was organized especially to help the farmer and tide him over in times of adversity. Going a little fur- ther, just visualize if you can, the psy- chological effect on the hard pressed small business man of reading in the morning papers the following an- nouncement: State board of taxation reduces all property taxes 40 per cent., effective at once, and going still a little further, contemplate the psychological effect if Mr. Mellon announced that’the Two Billion Dollar Compensation due to the boys who went to Europe a few years ago to give the right psychologi- cal slant to the kaiser would be paid in full within 30 days and then con- sider the many other psychological ef- fects that could be produced if Con- gress could only get the correct psy- chological viewpoint of the masses and not the automatons dictating the selfish policy now in control at Wash- ington, There is no denying the fact that psychological effects are a desirable condition to achieve at times, but horse sense would indicate to the most abstruse minded person that after more than two years of National in- digency something besides psycho- logical effect is needed, especially when the taxpayers are putting up the money for it. Let us be charitable and admit the two billion dollar financial reconstruction loan is a good thing. Why then is it necessary to put the entire reconstruction burden upon the shoulders of the people? If the scheme was as good as its sponsors say our big banks and bankers who boast of having more money on hand to-day than they ever had before would un- derwrite the entire loan themselves. What would a two billion dollar loan amount to with more than ten billion of dollars now idle in the large banks of three of our largest cities? Presum- ably the Senegambian in the wood pile does not look good to our big men. They are willing to take the profits, but the Government will be left to hold the bag if a loss occurs, as it usually does whenever our Govern- ment steps outside the territory oc- cupied by the National capital at Washington, Indications that our spread eagle orators and Pollyanna politicians are not putting over the glad tidings as expected a few months ago when we were told the best minds of the coun- try were rapidly solving our economi- cal ills, are to be found on all sides now. In fact, the number of promin- ent men who openly admit our Presi- dent and Congress have done nothing except play to only one class is be- coming so large it will soon outnum- ber the exponents of milk and honey with perpetual sunshine in the land if we only sit tight and do not rock the boat. Imagine a large ocean liner go- ing down with the passengers and crew, taking to the life boats in a rag- ing storm and every one smiling and enjoying it. The time for nonsense and expensive psychological effects has passed. Let us have something practical and actually beneficial for the masses fora change. (A. C, ‘Martin. 13 Certainly a Wise Guy. The milk wagon collided with an auto and many bottles of milk were broken, A crowd gathered. “Poor fellow,” said a benevolent looking man, “you will have to pay for this accident, won’t you?” “Yes, sir,” said the driver. “That’s too bad, here is a quarter towards it and I’ll pass the hat for you.” After the crowd had contributed and dispersed, the driver said to a by- stander: “Ain’t lhe the wise guy? That’s the iboss.” Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 @ FRI GIDA IRE py Witt FAMOUS COLD CONTROL AND HYDRATOR All Medals on Display at Showroom F. C. MATTHEWS & CO. 18 E. Fulton St. Phone 93249 MR. GROCER for repeat sales get your supply of POSTMA’S DELICIOUS RUSK Fresh Daily POSTMA BISCUIT Co. Grand Rapids, Mich. 50th Anniversary Corduroy Tires Known from the Canadian Border to the Gulf—and from New York Harbor to the Golden Gate—the Corduroy Tire has in ten years gained a reputation for value, for superlative performance and dependability that is second to none! The Corduroy Dealer organization dots the nation’s map in metropolis and hamlet. allegiance to the Corduroy Tire because of long years of unfail- ing tire satisfaction to the motorists of the country. Go to your Corduroy Dealer today. Ask to see the tire. Big— Sturdy—Handsome in all its strength and toughness, the Cor- duroy Tire will sell itself to you strictly on its merit. CORDUROY TIRE CO. Grand Rapids, Mich. It is an organization that swears HARDWARE Michigan Retail Hardware Association. President—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. How One Sale Helps To Make Another. “Our satisfied customers are our best advertisement” is an old business slogan now. But it involves a truth which a good many merchants fail to appreciate. In making sales, you can get a great deal of help from the sales you have already made. And, converse- ly, every sale helps to make the next sale easier, Everything has to happen a first time, The first motor car was prob- ably the hardest to sell. Now a motor car is pretty much a matter of course with most people, ' ‘The sales you have made will help you to make further sales. This is of course conditional on one important factor. The goods you sell must be the sort of goods that give thorough satisfaction. But assuming that your goods are the right sort, there are various little stunts which hardware and implement dealers have found helpful. I recall one shrewd old hardware dealer who, something like twenty years ago, took the agency for a well-known line of motor cars. He was canvassing me assiduously, took me for a trial ride, had me down to the store, and while we sat in his salesroom, he talked en- gines, carburetors, economy of opera- tion and so forth, “You see lots of these cars, don’t you?” he went on. “We're selling them all over the county. Here is our list of sales so far this year.” He reached out, and pulled down a window blind attached to the wall and operating on rollers. Black letters on the white blind showed the names and addresses of car purchasers for the current year, “Ask them,” simply. ‘Such a device is a very handy meth- od of showing the prospect a list of “satisfied customers.” It can be adapted to almost any important line featured by the hardware dealer. So far as the sale of implements is concerned, few dealers make any great use of window display. The average hardware dealer who also handles im- plements reserves his windows for his small hardware; while the implement dealers argues, “If a man is interested we will get him into the show room and he can see the implements there.” But the beginnings of interest, the germs from which an important sale may ultimately grow, are often very small. Particularly if you are intro- ducing a new article, or pushing a standard article extra hard, a window display will help to attract prospects. One dealer went further than merely showing the implement. Thus, he put in a corn shredder, helped out with various hangers and show cards. But he gave conspicuous place to a show card after this fashion: Save Time Save Labor Save ‘Dollars Our corn shredder helps you to do these things. These intelligent farm- finished the dealer, MICHIGAN TRADESMAN ers have examined different models and found that this just suits them. Below is run a list of recent purchas- ers, with their addresses. Another card used with window dis- plays is conspicuously headed “Ask them” and gives detailed reasons why a cream separator shown in the win- dow is a good investment. To these reasons are added this clincher: “These 1931 purchasers decided it was just what they wanted. They will tell you why they like it best. Ask them.” Then followed the list. With good window display facilities, such advertising is very effective. Even in the stove and implement show room, such cards can be used to good advantage, : Newspaper editors, particularly on small dailies and rural weeklies, fre- quently get from country correspond- ence such items as “Henry Smith has bought a new piano” or “John Jones has invested in a clover-huller.’”’ and they are almost invariably blue- penciled. Yet such items are news to the countryside. The frequency with which they are sent in to unapprecia- tive editors is striking evidence of public interest in such matters, An implement dealer who happened to hear mention of this fact by a news- paper friend decided to fill the long- felt want, so far as he was able. He secured part of a column on the page devoted to country correspondence and in this column from week to week he ran news items regarding his own sales, Here is a sample. Purchases Separator George Watson, Concession 10 Har- wich, has just bought a new cream separator. After looking into the problem of the most profitable handling of his fine herd of dairy cattle, he decided that a separator would mean easier butter making, provide warm skimmed milk for hog feed, and cut down the expense of hauling whole milk to town, ‘He looked at several good makes and decided that a ___- cream separator was most attractive in point of easy operation, close skim- ming and profit-making, so he bought one from Jones’ hardware, Carisford. That item was simple, everyday newspaper English. No attempt at wise-cracking. But it pleased George Watson, and it interested a lot of other farmers in cream separators, and par- ticularly in the make of separator that George had decided was superior. Every week this dealer ran from a quarter to a half column of these little items. In each item he brought out some of the reasons why the article sold appealed so strongly to the indi- vidual purchaser, Some dealers will work such items into their display advertising. There may ‘be individual farmers who don’t care to have themselves paraded in this way. The dealer should satisfy himself beforehand that the publicity involved is not unwelcome, Most pur- chasers, however, are glad to have it. A hardware dealer who developed an extensive paint department had a kodak which took postcard size pic- tures. Whenever he sold paint for an exterior painting job, particularly a residence, store or other large building, as a part of the deal he volunteered to furnish a dozen picture postcards of the building after the job was done. The kodak had the lettering device which enabled him to supplement the picture with name and address of the owner and, in smaller letters, “Painted with Smith’s paints,” so that he got a certain amount of advertising from the cards shown and distributed. But he also kept in his paint department a big piece of wall board on which were mounted the current year’s cards; and to a paint prospect he could say, “There’s some of the jobs done this year with this paint.” Every purchaser of an implement, stove, washing machine or similar ar- ticle is, of course, a standing refer- ence as to its merits. Such references are usually far more convincing than any amount of selling talk. Tell a farmer that your potato digger is the best to be had and you will leave him cold; tell him why it is the best, and he may still be unconvinced; but tell him that Dick Jones and Jack Smith have bought it and swear by it and he acquires instantly a wholesome respect for the article, particularly if Jones and Smith are popular farmers and leaders in the community, But for this very reason, the dealer cannot afford to take chances on any after complaint. He must see to it that his goods give the most thorough kind of satisfaction. That involves following up your sales. ‘Make it a point to see that the customer is well suited; that he understands how to operate the implement; and that if any troubles develop, he will come straight to you with his complaint. Then you will avoid the bad mistake of referring Dick Jones, who wants a separator, to Jack Smith, who to save the life of him can’t make the blamed contrap- tion work. As a rule, difficulties of this sort are traceable to the fact that the purchaser doesn’t understand the machine, In rare instances there is some minor de- fect or wrong adjustment. In either event, a live, wide awake service de- partment will eliminate the trouble al- most in the twinkling of an eye; and establish that sort of satisfaction which helps to make further sales. Some dealers hold that a few’ little difficulties are more helpful than per- fectly smooth sailing. “What hap- pens?” asked one dealer. “Why, I have taken the precaution when the sale is made to say, ‘Now, if anything does go wrong, or if you have the slightest trouble, telephone me at once and J’ll come right out and attend to it.’ And JI do it, myself. I’m there as quick as my car can take me. I know the machine from the ground up, I adjust it. I operate it. I let the purchaser operate it. Then he goes on with his work and he says to him- self, ‘That’s service for you.’ What is more, his judgment is vindicated. He had picked this machine as the thing he wanted, the trouble shook his con- fidence a bit, and ‘he feels immensely relieved to discover that his judgment was sound, that the machine is every- thing he thought it was. He really feels a lot better toward the machine and toward me than if he had had no trouble whatever.” That is as it may be. But in any event, little troubles are bound to oc- cur; and an efficient, swift-moving and February 24, 1932 intelligent service department will in- sure the sort of satisfaction that will enable your sales to help make more sales for you. Victor Lauriston. — —-s> > When on Your Way, See Onaway. Onaway, Feb. 23—+Preparations are under way for the 1932 tourist booklet issued by the Onaway Chamber of Commerce. Over 3,000 of these books, containing illustrations, maps and legends were distributed last year, bringing splendid results. At the an- nual meeting of the (Chamber held last week in the Schlienz dining ‘hall, John Isbister, Secretary-Treasurer of the Onaway Electric Light and Power Co., was elected President. The present Secretary, George Wilson, was _ re- elected and John L, Wright, Treasurer, succeeding Dewey Smith, Extensive plans are being laid for the 1932 cam- paign and with the new caretaker’s cottage, additional bath houses and other improvements at the \State park, Black Lake should) prove the most popular resort in Northern Michigan. In the Out Around department of the Tradesman last week, Mr. Stowe makes comparisons of Michigan fruit, especially apples, with ‘California fruit and quotes the demand for Wolverine fruit in San ‘\Francisco and the rapidity with which it is consumed, which proves conclusively the superior qual- ity. This brings to my mind an in- stance when J accompanied a fruit tree agent to a nearby farm, and the farmer, being approached, replied, “No more apple trees for me, a bushel of apples will supply all the stores in Onaway;” and judging from the condition of the farmer’s trees and fruit and the man- ner in which he handled his fruit he was right. A bushel of his spotted, bruised apples, not hand picked, would remain in a store window until they became worthless and not in demand at all, while Western fruit is eagerly purchased, owing to its rich color and uniform size. Yet, on the other hand, the home grown fruit, if intelligently handled, would be far superior in qual- ity and flavor and equal in appearance to 'the Western and bring prices that the Western and bring prices that would make fruit growing profitable. Doesn't this rule apply to about every- thing produced? In other words, you cannot make a secondary affair out of fruit any more than you can out of butter, eggs, grain or vgeetables. The high grade is in demand and sells it- self, while the poor quality sticks or moves slowly, with no profit to the producer. T. F. Marston, ‘Secretary-Treasurer of the East Michigan Tourist Associa- tion, Bay City, accompanied by Mr. Hanson, of Grayling, gave us the once over this week while inspecting the in- formation office of our C. of C. He selected a number of views from our stock suitable for the E, 'M. T. adver- tising, We are continually adding new subjects, _ The Leo Richmond American Legion is planning a big minstrel show, to be staged Feb. 25. Squire Signal. —_+>~++___ Fuel Call Smallest Since War. Less fuel has been used for heating this Winter than in any year since the kaiser’s war, according to the statisti- cal department of the Petroleum Heat and ‘Power ‘Co. Because of the mild weather which prevailed generally over the Northern parts of the coun- try, the demand for fuel oil, coal and coke in some sections dropped off as much as 30 per cent, The result, it was estimated, has been a saving of approximately $250,000,000 in heating costs. Fuel oil, the use of which is controlled automatically and hence can be closely co-ordinated with weather requirements, is held to show the greatest decrease in demand, February 24, 1932 DRY GOODS Michigan Retail Dry Goods Association. aC T. Milliken, Traverse ty. Vice-President—George C. Pratt, Grand Rapids. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Score Price Maintenance and Sales Taxes. Believing that the \Capper-Kelly re- sale maintenance bill is ‘‘distinctly contrary to the interests of the con- sumer;” that it would “impose serious restrictions on the operation of our mercantile institutions,’ and would “destroy the spirit of free and open competition,” the National Retail Dry Goods Association in convention at New York last week reaffirmed its “position” in regard to such _ legisla- tion and “condemned the enactment of the present measures now pending in the Congress.” The Association also adopted a code on advertising and selling practices— specifically against misleading adver- tising, unfair competition, disparage- ment of competitors, “ibait’” offers, and deceptive statements accompanying cut prices, It urged Congress to increase taxes on inheritances and on incomes in the higher brackets, and to restore gift taxes, but “vigorously opposed any form of general retail sales tax, turn- over tax, or so-called luxury taxes.’ ———_+++___ Blanket Prices Cut 12 Per Cent. Price reductions averaging 71%4 to 12 per cent. under the initial quotations of last were announced by blanket manufacturers who opened 1932 lines of cotton, wool and part- wool blankets Jast week. The new prices, however, are in line with mar- ket quotations prevailing during the last three months. The minimum basis on which all-wool blankets are now quoted by mills was 90 cents per pound for numbers under three pounds and 8714 cents per pound for those above that weight. Part-wool prices were based on 3814 cents per pound. Mills opening included the Chatham Manufacturing Company, Pepperell Manufacturing ‘Company, Nashua ‘Manufacturing ‘Company and_ the Leaksville Blankets, Inc. season ——_+++___ Push Spring Merchandising Plans. Retailers have virtually abandoned plans to continue retail clearances of Winter apparel. More than a few stores still have sizable stocks of Win- ter coats, which they are finding it diffcult to move, despite heavy mark- downs. Efforts to move tthese_ gar- ments will continue, but emphasis. in practically all promotional work from now on will center on Spring mer- chandise. Several buyers indicated their ‘Spring plans would be put into effect immediately after Washington’s birthday. The departure of many buy- ers who have completed their initial Spring trips to the local market has led to stronger emphasis on “specials” in additional purchases now being made through the resident offices. —__++ >___ Would Ban “Army” or “Navy” Stores. Use of the words “army” or “navy” in titles of retail stores would be pre- hibited by Federal law under a sug- MICHIGAN TRADESMAN gestion recently forwarded to Con- gress by the committee on commercial law of the Merchants’ Association, The committee urges that the bill introduc- ed in the House of Representatives by Representative Knutson, of Minnesota, and now before the Judiciary Com- mittee, be amended in accordance with the Merchants’ Association sugges- tion. The bill being considered would ‘bar use of the words “army” and “navy” only if it was apparent that the words were used to convey the im- pression that the store was selling goods for the Government, ——_-> Toy Buying Gains Headway. An appreciable increase in buying activity is reported by exhibitors at the toy fair now being held in New York City. The number of buyers in attendance is greater and the actual booking of orders is the best since the fair opened. Interest almost entirely centers on Spring goods for nearby shipment, and includes wheel goods, Easter novelties, outdoor play equip- ment and rubber items, with marked attention accorded merchandise to re- tail at $1 and below. Jobbers and representatives of mail order firms were most active, the latter taking many “memos” to guide later pur- chasing, —__-- Spring Underwear Orders Gain. Some mills report a decided increase in lightweight underwear orders dur- ing the week while others say that business continues to be spotty. One large producer of nainsook union suits and gym pants states that commit- ments were exceptionally heavy in the early part of the week, particularly in the very low priced ranges. Cotton ribbed union suits are also reported to better demand. While quota- tions on heavyweight goods will not be made until some time next week by the leading producers, one or two of the smaller mills are reported to be offering goods at exceptionally low prices, be in ~~ Apparel Code Goes To Stores. The code embracing standards of business practice for the ready-to- wear industry will be sent next week to individual stores for endorsement and transmittal to the merchandising and business staff. The code covers contract terms, returns, delivery prac- tices, discounting terms, misrepresen- tation, commercial bribery and arbitra- ition. It was approved at the conven- tion sessions early this month of the merchandise managers’ group of the National Retail Dry Goods Associa- tion and, has been endorsed by the In- dustrial ‘Council of Cloak, Suit and Skirt Manufacturers and the Mer- chants’ Ladies Garment Association. oe Jackets Lead in Fur Buying. Buyers in the Eastern market con- tinue to manifest active interest in fur jackets and scarfs and the business be- ing done on these items is the bright spot in current activity. Credit condi- tions and doubt as to the stability of quotations on a variety of pelts con- tinue to hamper the expansion of trade in the manufacturing end of the business. Lapin and galapin furs are the volume selling types in jackets, being the items in which retailers have the greatest confidence for the early season. Low prices on silver foxes have developed an active call for the medium qualities of these skins, +. Novel Jewelry Call Expands. Buyers are beginning to expand commitments in novelty jewelry, both for immediate and pre-Easter selling. The market is being combed for new items ito retail up to $2.95, with em- phasis on articles to sell at $1 or be- While interest in clips is main- tained, buyers were said to be seek- ing fasteners for Ascot scarfs for which a big vogue is predicted. Plain or stone set necklaces, bracelets and earrings are being purchased in gold and silver effects. to register a belated comeback being featured in one, two and three strand types in natural and new pastel shades. low. Pearls are expected a rs Medium Price Rug Trend Noted. A large number of orders calling for small quantities of medium-price rugs in all standard weaves are being booked by salesmen on ithe road. The placed on from $45 to $60 was considered emphasis goods to retail nificant by rug producers because in previous weeks the call exclusively for extreme low-end goods to sell at $18 to $35. Better products, such as wiltons to retail at around $100 and the domestic oriental rugs in the same price range, are in was almost grade small demand, —_—_> + Millinery Promotions Swell Orders. Millinery progress at retail and re-orders on a variety of models are now received in the Eastern The trend in better grade merchandise is toward Louis promotions are market. modernized versions of the XVI influence, with particular atten- accorded sailors, straw bodies in trims Indications are tion new and that hats will meet with increasing favor, particularly for dater Berets continue to be the lower-end volume selling lines. —_——__+~-~< — Linen Suitings More Active. Orders for men’s linen suitings have been placed more briskly by clothing manufacturers started to confirm orders. fact that buying longer than was expected, the trade expects that suitings volume dur- ing the current will be the largest ever enjoyed from the stand- point of yardage sales. ‘Cloth ranging from 35 to 60 cents was in demand. Dress goods continued to pick up in demand also. flower high-back types. brimmed season selling. outstanding in this week, as retailers Despite the delayed has been linen season ———_~»-> +> __ Men’s Wear Orders Show Spurt. A heavy gain in the volume of or- ders placed for and furnishings is New York City: Retailers who had delayed Spring purchases began covering their men’s clothing reported from requirements, with a spurt noted par- ticularly in orders for clothing whole- saling from $10.50 to $19.50. Gray led in color preference, with smiooth-finish- ed worsteds, tweeds and flannels the leading types of fabrics wanted in A trend toward fancy-patterned shirts was noted in though the plain white shirt continues to lead. suits. new orders, al- Stripes are coming to the making 15 fore in men’s neckwear to retail at $1 and below. —_—_—_2+.____ Press For Dress Deliveries. delivery on orders placed a short while ago is the effect Pressure (for to date upon retail buyers of the strike in the dress industry. Some delay in delivery was reported on the part of labor and current pres- Retail buyers, however, are said to be placing producers even before the trouble definitely materialized, this has intensified the sure on the part of the store. little advance business, current orders develop. continues that the strike is likely to prove of short duration, and being to fill meeds as they The view this feeling has tended to check any heavy placing of orders with producers able to turn out goods, either here or in other cities. —_—__>~+>___ Quote $3.75 For Boys’ Underwear. Southern manufacturers of heavy- weight cotton ribbed underwear, who announced prices on men’s goods last week, quoted a price of $3.75 a dozen for boys’ suits. The new price is 87% cents under the opening levels of last With the price basis on cotton products ¥ear. announced, trade interest turned to fleece and woolen garments. such suits marking time until cotton The mulls specializing in have been underwear prices were made before opening 1932 lines, and now are ex- pected to make their new prices early next week, ——_>+ + ____ No Scents in Hose. That women desire hosiery to please not the nose, is apparent from an investigaion conducted at the re- Utica, N. Y., merchants by Colgate College students, the investi- the eye, quest of gaors enquiring of housewives if they preferred samples of perfumed hose to those they wore. Practically all of the women sniffed the hosiery, wrinkled their noses and voted against the proposed imnovation, declaring that they could not see how the addition of perfumery added any- thing to the desirability of the stockings. a Sears Cuts Salaries. Sears, Roebuck & Co. has announced a general salary and wage reduction of from 5 to 10 per cent., the percentage greatest in the beginning with the president, and lowest in the wage paid ff reduction being € 1 i 1igher salaries, to minor emploves. On the present basis, the Sears, Roe- buck annual payroll is estimated at from $30,000,000, with indicated sav- ings from the salary and wage reduc- between $2,000,000 and $2,- 500,000 a vear, a Arizona Chain Tax. Having been signed by Governor George W. P. Hamt, the Arizona chain store tax bill is now due to be- This bill provides that all stores pay a State li- cents a year, while stores operating chains must pay an additional annual tax on the following schedule: Chains operating from two to five units to pay $10 a year per unit; from five to ten units, $15 a year each; from ten to twenty units, $20 a year each, and over twenty units, $25 a year each. tions. of come effective on July 1. cense tax of 50 16 HOTEL DEPARTMENT News and Gossip Concerning Hotels. Los Angeles, Feb. 20—I went over to Victoryville the other day to meet some incoming friends from ithe East, and just happened to arrive there while they were undergoing “border” inspection. Were they flabbergasted? Well, I should say so. I have had in mind) broadcasting a secret to some of my acquaintances who race across plain and desert, in their mad rush to catch up with the sunshine, and bounce up against the insect inspectors at the Nevada-California state line. In the first place the “overlander” usually carries too much “dunnage,” as they used to call it in emigration days, all kinds of bedding, cooking utensils, food and clothing, more than would be required in a year of rough weather, for a contemplated trip of a few weeks. Then !they take the utmost care to stow it away in such a manner that it requires hours to release it. Everything goes along smoothly, pos- sibly, until they reach the so-called ‘California deadline, then, absolutely without warning the border inspectors appear on the scene to get the “low- down” on your cargo. They never take your word for anything, Every- thing must be openly displayed and as time seems to be a precious element with them, the unpacking of your suit- cases, hat boxes and shopping bags is greatly accelerated. They will over- look a bottle of frumenti, but you must not have any seeds, roots or herbs in your assortment or any sort of equipment which would possibly be utilized as a roosting place for insect life. Somebody has a weakness, for instance, for a feather bed or a home- made mattress of some description. You know the class—can’t sleep on anything else, Well, if they happen to be ef home-brew they are promptly tossed) onto a bonfire and are rapidly consumed. A machinesmade mattress may run the gauntlet, but the home- made—never. The automobile clubs have made all sorts of complaints against this practice, but they have been of no avail, Here, your car, clothes and all your possessions are inspected for the reasons given, and when these inspectors get through you do your own repacking and load- ng. A great many toursts, especially women, kick at having their intimate apparel pawed over, but the over- zealous official takes the law into his own hands and usually tells you to “pack up and be on your way.” Asa matter of fact the tourist has a right to unpack as well as repack, and the inspector is not authorized to lay as much as a finger on any article which is not clearly contraband. But this isn’t alll of the story by a long shot. When you have lacked ahead a few hundred feet, a state police officer, guns swinging at hips, steps into the roadway and halts you. The visitor has already spent a lot of time strap- ping things into place, and not a soul has warned him of a second inspection, Now he has to take the stuff all off again because the officer must check his engine number, etc., and compare it with the registration certificate. Now this officer is required by law to issue a nonresident permit, but he will usu- ally claim to be “too busy” and tell you to pick it up somewhere along the fine. Usually the tourist doesn’t grasp what the officer is talking about—he already has a permit pasted on ‘his windshield. ‘He repacks ‘his stuff and! starts once more. He goes another mile or so and butts right up against Uncle Sam, who is looking for narcotics, smuggled (Chinese and little things like that, and if the officer is inclined to be thorough it means another “mess.” Now a lot of annoyance could be averted if the second officer, the state policeman, had been required to supply the essential monresident permit. (But I promised this friend of mine that I would issue a note of warning to incoming tender- feet, and I believe it would be worth MICHIGAN TRADESMAN while for anyone contemplating a visit to ‘California, to preserve this article and study it carefully en route. Of course, the straightening out of li- censes, the transfer of registrations, etc., adds to the complications, but if one brings with him the necessary certificates of ownership, and with it his home state license certification, he will avoid a lot of worry and save much time. According to the auto- mobile organizations here every state issues such a license. Some claim they knew nothing about it when they started, and as a consequence have tto place their car in storage while they correspond with Eastern authorities. It is a mistaken idea that license plates are all that you require. Of course in traffic such plates are necessary, but you must be provided with the other credentials referred to or you are out of luck. A former member of the shipping board, a resident of Los iAngeles, has, so far as I have observed offered the most practical suggestion for the preservation of world peace. He sug- gests that a couple of dozen of indus- trial magnates get together on a gen- tlemen’s agreement to prevent their productions going into war equipment and supplies when nations crash upon the battlefield. ‘He can pick out a little group in copper, rubber, steel, man- ganese, coal anid iron who could make war impossible if they kept control of their output. By withholding the es- sentials of war preparation they could, anyhow, make war difficult, if not im- possible. A great thought, which ought to be encouraged. ‘One of the hotel journals gives over much space to offering the fraternity a formula for making the same brand of chicken pies which President Hoover has set down in front of him at inter- vals. I hate to publish it, but do so as a warning. Here it is: A four pound chicken, cup of flour, teaspoon salt, 3 or 4 potatoes, 2 carrots, onion, can peas, stalk of celery and soup stock, Sounds like a new vein of humor, doesn’t it? I am just imagin- ing President Hoover’s maternal an- cestor, a Quakeress, assembling such a mixture—a cross between Irish stew and an advertised dog food. You can just take my word for it that this par- ticular individual plucked a plump pullet from the hen roost and proceed- ed to make, with the simple addition of flour, salt and a reasonable amount of shortening, a real article of food, which, ‘lubricated with copious adidi- tions of rich, yellow gravy, completed the ensemble. JI know a lot of cater- ers out here who specialize on chicken pies of this latter description, and have made a hit with them. In fact there are several restaurants which feature nothing else, except, possibly, home- made apple pie, and they are going some. {I used to have a Hibernian chef who profited by a suggestion on my part that a chicken pie was, in reality, supposed to contain merely chicken, to meet the acid test of our forefathers. A lot of people came miles to consume them, and we found that it might be made a profitable as well as satisfying offering, A lot of hotel operators have made the discovery that the getting up of advertising supplies is one thing, and the distribution of same is quite an- other. Most of those I have talked with, who know how, tell me that the magazine which you find on the read- ing table in public places, is one best channel of dissemination. You may produce a delightful brochure or cir- cular, but it is another thing to dis- tribute same where it will meet the eye of possible guests. Down. at ‘Redondo Beach, a restau- rant man who specializes on fish offer- ings, has a great run on his brand of creamed codfish. His output is cer- tainly enticing, and quite often a little coterie of us drive down there to par- take of this particular dish. He let me into the secret some time ago and this information J am going to pass along for the benefit of such as are looking for something to specialize with. Use a first-class grade of Eastern, salted, dried codfish. ‘Shred it carefully and remove all bones. Place over a fire in cold water and bring to a boil only. ‘Do not soak it. Then strain and place it in your skillet with liberal portions of creamery butter, saute carefully, dredg- ing lightly with flour. After this pro- ceedure add whole milk to the mass and allow to simmer until it arrives at a creamy consistency. Absolutely no eggs are used. When you have car- ried’ out these instructions, just watch your customers do the rest—which. will be plenty, Under the common law, and even under the statutory regulations in most states, it is the duty of an inn- keeper to receive as a guest any trav- eler who may apply for accommoda- tions. However, where a prospective guest for such substantial reasons as drunkenness, disorderliness or un- cleanliness, is demied same, the courts, as a rule, have protected the landlord against fictitious claims for damages. Of course, under the fifteenth amend- ment to the National constitution, judges and juries have been very wary about going on record in the matter of civil rights. I doubt if any far reach- ing decisiom has ever been recorded on that particular subject. The caterer in Washington, D. C., who accidentally ‘substituted arsenic for baking powder in the construction of his fruit cakes, and was compelled to recall the issue, should use some such safeguard as accentuates the dif- ference between gasoline and kerosene containers, I have just discovered that Rose Hartwick Thorpe, author, at 16, of February 24, 1932 “Curfew Shall Not Ring To-night,” now at ‘the advanced age of 97, is liv- ing at San Diego. Mrs. Thorpe was a Michigan product; was born, I be- lieve at Litchfield, but was living, I believe at Pentwater, when the poem was written. Her brother was prose- cuting attorney for Oceana county, for Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mer. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. New Hotel Elhott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. CODY HOTEL GRAND RAPIDS RAT ES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -% 400 Baths RATES $2.50 and up per day. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria “te Sandwich Shop NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. European $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms ALTER J. HODGES, Pres. and Gen. Mgr. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mar. Muskegon “3 Michigan Columbia Hotel KALAMAZOO Good Place To Tie To “We are always} mindful ‘of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.’’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. February 24, 1932 some years. [| speak of this here for the reason that in my next visit to San Diego, will endeavor to interview this extremely interesting individual. ‘Walter L, Gregory, managing di- rector of -Chicago’s Palmer House, gave members of the Michigan Hotel Association a talking to last week on the subject of hotel competition. It was the occasion of the winter meeting of the Association, at Battle ‘Creek. Mr. .Gregory’s address was worthy of reproduction there, were it not for lack of space. Among other things he did say this: “Why should we continue to do tbusiness without breaking even? Jf a corporation asks you for 25 per cent. discount if they give you all their business, counter with a proposition to buy their products at 25 per cent. dis- count. They will be amazed at your effrontery, Will they give you this dis- count? ‘Certainly not! There is ab- solutely no reason why we should give them these concessions either. [In the old days rooms and meals were sold without regard to the profit derived from them because the ‘bar carried them. We are still doing business on a barroom basis. We must get away from this method of doing business if we are to survive. The rooms are your bread and butter. Don’t throw fhem away. Once you cut rates ma- terially, it will be difficult to get them back where they belong.” This was President Fred Doherty’s /first meet- ing. It was well attended by hotel operators of distinction from all over the State, and all were the guests of Post Tavern and the Battle Creek Sanitarium. The protective program of the ‘Association includes a project to offer a reward of $5 to any employe of an organization hotel supplying in- formation leading to the apprehension and conviction of skippers, bad check artists or other defrauders. The Park Place Hotel, Traverse :City, George A. Anderson, manager, was indicated as the place for holding the next annual meeting, presumably in September. Members of the Association are now looking forward to the next annual short course in hotel operation, which is to be held at the Michigan State College, East Lansing, on Thursday, Friday and Saturday, April 14, 15 and 16, at which President ‘Green of the American: Hotel Association will deliver the annual address, This meet- ing will be in ‘charge of Miss Ruth Mary 'Myhan, manager of Hotel Sham- rock, South Haven, who is also chair- man of the short course committee and has been for several years. Prelimin- ary plans indicate one day on sales, promotion and advertising, another on food and its preparation and the final session on maintenance and rejuvena- tion. ‘The course is designed ‘for active hotel people, particularly for managers and department heads, and an invita- tion is extended to hotel men from all over the United States to attend, by Miss Myhan. Studentts may register for one, two or all three days as they prefer. The annual banquet will occur on ‘Saturday evening. Andrew C. Weisburg, who operates Hotel Oliver, ‘South Bénd, Indiana, Hotel Harrison and the Merchandise Mart, ‘Chicago, has been laid up for some time in a hospital from injuries received in an automobile accident. “Andy,” as we all call him, has a large acquaintance among ithe Michigan craft, all of whom will be glad to know that he has almost ‘fully recovered and will soon be in evidence once more. Someone suggests that the quick restaurant service provided by the drug stores could be accentuated by another whereby the diner could be spared the trifling delay even in this form of entertainment. Doughnuts could be strung on wires within reach of car windows or auto trails. Then all you do is to reach out, hook your trigger finger on the doughnut hole, MICHIGAN TRADESMAN and snatch it off. On the principle of hooking the brass ring on the merry- go-round. A new ‘feature in sleeping cars has been adopted by the Pullman Co, In- stead of the usual drawing room, each car has two bedrooms below and two more aloft, equipped as a lounge for day travel, and each room equipped with its own toilet facilities and sun windows. Naturally a liberal extra service charge will be made. William J. Kennedy, elected presi- dent of the Detroit Convention and Tourist Bureau, succeeding Fred War- dell, proprietor of Hotel Wardell, gives out word that the bureau has more large convention dates booked for 1932 than for any year in the history of the organization, Joseph ‘McCarthy, former clerk at Hotel Fort Shelby, Detroit, has joined the front office force of the Detroit- Leland, under Manager O. M, Har- rison. Frank Lunn, owner of Shamrock Inn, Grand Haven, recently suffered a severe auto accident, on a trip to Grand Rapids. Miss Leona Niles and Miss Edith Davenport have secured the lease of the Wentworth Hotel, Mackinaw City and will henceforth operate same. E. L. Piper, Manton, whose hotel suffered considerable damage from fire and water some time ago, an- nounces that he will not again open same, especially on account of failing health. He is now considering dispos- ing of the property without making the repairs he had in contemplation. The Piper House, when I used to visit it, was a wonderfully homelike and at- tractive establishment and its host a most genial individual, ‘Mrs. Anna Hochstadt, who built the Colonial ‘Hotel, at Coloma, thirty-five years ago, and who conducted same until a short time ago, passed away, in Chicago, last week. Leslie Ulrich, manager of the Medea Hotel, at Mt. Clemens, has opened the Valencia room, a large ball room on the main floor of his hotel, and ad- joining the cafe. This room is taste- fully decorated in Spanish style and will enable the Medea to care for large social gatherings and conventions. It is said to ‘be the largest public recep- tion room in Mt, ‘Clemens. According to Roger M. Andrews, of the Upper Peninsula Development Bu- reau, Menominee, tourists left $}4,000,- 000 in that section of Michigan last year. Forty-six per cenit. stayed in hotels, 9 per cent. in camps and the remainder in homes. There were a million and a half of them. Frank §. Verbeck. —_—_ + —__— Items From the Cloverland of Michi- gan. Sault Ste. Marie, Feb. 23—The cold weather for the past week has brought joy to» our ice men. It looked for a while as if we would all have to in- stall artificial ice machines or get our supply from our Canadian dealers, who are prepared to furnish our city with all the ice wanted; in fact, they had figured on doing so until a few days ago, when the mercury dropped to zero for the first time during this win- ter. This brought over twelve inches of the old reiiable direct from the Lake Superior quality. The ice harvest started on Monday, This will give sev- eral men employment for a few weeks. Our community suffered one of the most severe shocks in many years when it learned that our postmaster, William 'M. ‘Snell, for more than forty years prominent in public life of the Sault, died Feb, 8 at the age of 68 years of a heart attack suffered when he was trying to move his car out of the gar- age at his home. Mr. Snell had been a resident fo the Sault since 1887. He was born in Ontario Oct. 3, 1863. He came to Michigan when a small boy with his parents, who settled in ‘the Thumb region. Educational facilities being none of the best in that locality at that time, Mr. Snell went to Albion where he attended high school and college. He finished eight years of schooling in seven years. After his graduation in 1887 he came to the Sault, where for three years he filled the position of book-keeper in the Sault ‘Savings Bank. ~ In 1890 he re- ceived the appointment of a clerkship in the census department at Washing- ton, D. C., and during the two years he remained in that city he devoted his time outside of office hours to the study of law, graduating from a Wash- ington university. Returning to the ‘Sault, he entered the law firm of Mc- Mahon, ‘Oren & Snell and was for sev- eral years engaged in the practice of his profession. He was then elected to the position of circuit court com- missioner and served two terms. In 1896 he was elected county clerk, an office to which he was re-elected, serv- ing two terms. At the close of that period he was chosen for the office of probate judge, serving in that capacity until 1912, Following his service as probate judge he opened a law and real estate office on Portage avenue, on the site of the present Hotel Ojib- way. His office was known as the White House. In 1921 he was ap- pointed by President Harding to the office of postmaster here. He served at that post ever since. He was a prominent member of the Rotary Club, being a past president. He also held office in the Chamber of Commerce. He is survived (by his widow, two daughters and one brother. He also left many friends to mourn his loss, as he was a shining light in this com- munity and will be greatly missed. Patrick E, Gallagher, one of the old- est residents at St. Ignace, celebrated his 75th birthday last week with a family dinner. Mr. Gallagher has been in the meat business for many years. He retired two years ago. Pat as he was called by his many friends, is of a jovial nature, which made him very popular. This is the age of science and inven- tion. ‘The modern home is one in which a switch regulates everything but the children. At a recent meeting of the Develop- ment \Bureau officers and directors in Ishpeming, a resolution was passed strongly urging the extension of regu- lar air service into the district and ask- ing the U. S. Postoffice Department to make provision for such service. A message of congratulation and es- teeny was ordered sent to ex-Governor Chase S. Osborn at Poulan, Georgia. Mr. Osborn was 72 years old in Janu- ary. He is-in good health and it is said that another book will be pub- lished by him shortly, According to our weather man the Sault was the coldest place in the United States Friday night. The thermometer registered 8 below at 3 a. m., but at White River, Ontario, the mercury dropped to 32 degrees below zero, Edward Puumala has opened a new grocery store at Rudyard. He has had several years’ experience in the business having clerked for the Rud- yard co-operative store previously, As he is well acquainted in that commun- ity, he should make a success in his new venture. ‘Announcement ‘was made last Thursday by the Escanaba ‘Power and Traction ‘Co. that application has been made to the Michigan Public Utilities Commission for permission to suspend the operation of its street car lines in Escanaba and Gladstone, together with the connecting line between the two cities. It is known that the com- 17 pany has operated its street cars ata loss for the past several years. This is surely a good year to decide to go on a diet. Mrs. J. K. Spence, of DeTour, is conducting a lunch counter, also sell- ing confectionery and tobacco in con- nection with her gas and oil station, and is doing a nice business, H. L. White, who recently resigned as chief of police, has decided to go into business and will open a restau- rant at the former Sprague location on Ashmun street. The new place will be known as White’s cafe and ice cream parlor. Mr. White has just returned from Detroit, where he purchased fix- tures for the business. Mrs. Nellie Plaunt, former proprietor of the Rain- bow cafe and the Pin Ton tea rooms, will have charge of the cooking. Mr. White has many friends who wish him every success in his new venture, W. H. ‘McEversey has opened a lunch room and confectionery at 122 East Portage street, in the place re- cently occupied as the Capitol of Sweets. Mr, McEversey has redecor- ated the interior and re-arranged the fixtures and also has added home baking. The business will be managed by Mrs. McEversey and Mr. McEver- sey will attend to other business part of the time. W. E. Davidson has been appointed to serve as postmaster for the un- expired term of the late postmaster, William Snell, Dr, William F, Mertaugh, who has been on the staff as surgeon in St. Joseph Mercy hospital, at Detroit, for the last six years will open new offices in this city. The doctor is leaving a large practice in. Detroit. He has chosen the Sault because of the healthy climate offered here. ‘His wife and children have enjoyed much _ better health during their summer vacation, which they ‘have been spending here for some years. Dr. Mertaugh is well acquainted in the Upper Peninsula. His practice will be devoted to general surgery, The man who sows seeds of kind- ness has a perpetual harvest. William G. Tapert. ——_—e © @_. Gabby Gleanings From Grand Rapids. William J. Haven, proprietor of the Viaduct Grandville avenue, has a copy of the New York Herald of April 16, 1865, containing an Pharmacy on account of the assassination of Presi- dent Lincoln, which he prizes very highly, Dirk J, Venderwerp and William Folkertsma, individually and trading as Vanderwerp & Folkertsma, clothing, 343 West Leonard street, have filed a voluntary petition in bankruptcy in the U. S. District ‘Court here, listing lia- bilities of $9,239 and assets of $8,333. M. J. Kaat succeeds Charles De Leeuw in the grocery business at 3717 South Divisoin avenue. The next convention of the Michigan Retail Hardware Association will be held in Grand Rapids next February. ‘The convention held in Detroit week before last was greatly handicapped by reason of the meeting place and ex- hibit hall being miles apart, as usual. At the Grand Rapids meeting a year ago there were 115 exhibitors; at the Detroit meeting there were about 75 exhibitors. The Eastern Michigan members continue to plan to retain all the executive officers in Eastern Mich- igan. The retiring president was from Saginaw. The newly elected president is from Howell. The member who will be elected president in 1932 is from Detroit. —_++.__ He wins who wills—and works! Saas pigs ao snes ahayant ameter vectpameesire esta BS Stas 2 DRUGS Michigan Board of Pharmacy. President—Clare .F. Allen, Wyandotte. Vice-Pres.—J. W. Howard Hurd, Flint. Director—Garfield M. Benedict, San- dusky. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. This year’s Big Rapids session will be held June 21, 22 and 23. Michigan State Pharmaceutical Association. President—J. C. Dykema, Grand Rapids. First Vice-President—F. H. Taft, Lan- sing. Second Vice-President—Duncan Wea- ver, Fennville. Secretary—R. A. Turrell, Croswell. Treasurer—Clarence Jennings, Law- rence. Round Pegs in Square Holes. Prosperity or panic, depression or boom, rain or shine, there is always a place of activity for a good man. Of course, there are some who are good but do not fit; that is usually their own fault. They endeavor to fill places for which, despite superior qualities they are not really useful. Those are the round blocks endeavoring to squeeze into square holes. A useful member of a community and who, on the strength of adequate training and experience usually gets there is the drug clerk. How some of them make the grade however, this interview—believe it or not—might illustrate. The scene is laid in my office, a wee space behind the prescription counter with just enough room to turn about without bumping against things and dislocating them from ancient habitats. Enter young man, nice looking, hair well sleeked, clothing up to date, cigar- ette—brand unknown—undoubtedly the one that satisfies those who want that kind, and who are nonchalant as to the manner of toasting and. packing. Young man wants a job. In my paternal capacity, with half a century of experience in the profes- sion and under the inspiration of my Ph.G. diploma, the sole decoration in my den, I open the game by saying: “Of course you are thoroughly con- versant with chemical and pharma- ceutical terms, at high school you studied mathematics, and you are, no doubt, all to the good in that line; his- tory, geography, literature, domestic and foreign, prehistoric and of the present day jazz quality are, no doubt, just A B C to you and chemistry in its various forms has nothing on you. I know that questions pertaining to the atomic theory have no dread for you because your credentials show that you served your time in the paint depart- ment of a large drug establishment. It is interesting to note how you ad- vanced steadily from there to the soda water dispensing department and thence by slow stages, gathering scien- tific data as to syrups and fruit juices, to perfumery, kitchen utensils, toys, cutlery, books, stationery and finally into the milk-shake, “hamberger on white”, “tongue, rye, hold the butter” department. Taking it as a whole your papers show that your knowledge of phar- macy is quite up to date and that in your activities you have mastered some of the difficulties which lie in the path of the man who endeavors to produce MICHIGAN TRADESMAN si perfection in the practice of our phar- maceutical profession. Of course, you did not attend a col- lege of Pharmacy but you should wor- ry! Look about you and see all the boys who get along in drug stores, make good pay and have money enough left to play the races and indulge in sports, who never bothered about col- lege. But, my boy, although I give you credit for what you are andi for what you know and rejoice in your ambition to go higher; duty compels me to ask a few questions before as- signing you to your place of responsi- bility, involving not only you, by me, physicians and their patients. This precaution on my part may be old- fashioned but some super-careful, drug- gists of the days of Long Ago are that way. “Now Hippocrates” said I—that was not his name but it would not be fair to give the real one—“Now, in what capacity would you like to come here?” “TI have always been modest in my demands, but taking into account my experience, right from the lowest rung of the ladder, I know that I would be a good all-around drug clerk”—and he reached for another cigarette. “All right—let’s make sure of your Okayness as to a compounder of pre- scriptions—please define the word per- colate”. “Take a handful of coffee, put it into the proper place in the can, the water being in the lower part, turn on the heat and when it boils, there you are.” “What is mascerate?” “Take a handful of ground or whole flaxseed, mix it in a mash bowl with a little water. That is masherate”. “Which pharmacopaeia have you used?” “I have never been sick—no kind was ever prescribed for me.” “How would you express incompat- ibility in pharmaceutical terms?” “That’s what people go to Reno for.” “What is a molecule?” “Tt’s a mole, not on the face, no one knows about it except the one who has it.” “Who was Galen?” “You mean Galileo?” said he, cor- recting me. “That was the Dago guy who got into trouble about what he said of the earth.” “What is glycerine?” “That’s what they make the yellow soap of,” “And belladonna—what’s that?” “One of the best movies I ever saw.” “You know that some old-fashioned doctors still write their prescriptions in un-English style.” “Yes—We get that kind.” “Now, what does ‘Hydr. Chlor., Mit’ stand for”? “T don’t think we kept that.” “And ‘Quin. Bisulph’”? “Oh! That’s sulphur for the itch.” “Sod. Phos.’ What is that’? “We had that at the soda fountain.” “Spt. Frum.’—what’s that?” “Oh, Boy! That was our middle name in my last place—five bucks a throw—double cut.” “Nwo Hip’—by this time I am in- timate enough to abbreviate his alleged name—‘“I do not think I can use you. You're too good but walk through the door, go one block straight up this street, turn to the right go up two blocks, turn left, in the middle of that block is the Komik Theater. Next to the entrance you will see a drug store. In one show window you will see a young Jap demonstrating an unbreak- able self-filling shoe horn, in the other there is a young woman showing with personal application a sure thing ‘make- up’. Walk right in and go to the pre- scription counter. The man in charge there is enough like you to be your twin brother. Hand him your credentials and you will get the job. They want good men like you.” Theodor J. Lewi, Ph.G. —_——e © @ Walter Lawton Honored By Banquet. More than 100 people, druggists and travelers of the drug trade, sat down in the banquet hall of the Olds Hotel, Lansing, with Walter Lawton last Saturday evening in honor of the thirty-three years he has spent in Michigan representing the Dr. Miles Medical Co., of Elkhart, Indiana. Mr. Lawton has covered this state for his- company, making friends for the State Pharmaceutical Association all of the time and doing his best every minute. One of the best tributes ever paid to a representative was paid to Mr. Law- ton by the General Manager of the Miles Medical Co., Charles ‘Beardsley. Mr. Beardsley made the statement that Walter could stay with them two more stretches of thirty-three years, so far as he was concerned, and his brother, Arthur Beardsley, Treasurer of the Company, confirmed his brother’s state- ment. Mr. Beardsley ended his talk by presenting Mr. Lawton with a hand- some gold wrist watch engraved “To Walter S. Lawton from the Dr. Miles Medcial Co. for thirty-three years faithful service’. Mr. Lawton respond- ed to his gift very nicely, but the words came hard at the start. The Michigan State Pharmaceutical Travelers Association gave Mr. Law- ton a black gladstone bag from their organization. It was well presented by Jason Reed, salesman for the Coca Cola Co. Mr. Lawton responded to this gift. Jas A. (Bert) Skinner was _ toast- master and had plenty of stories for the occasion. Bert is now State Sena- tor from Kent county and is still one of the best friends the druggists have. February 24, 1932 He called on his friend, Dexter G. Look, and “Deck” had a good one to pull on ‘Bert. Of course, it went over well, The program was made up as fol- lows: Jason Reed introduced the toast- master and he introduced Clare F. Allan, President of the Michigan Board of Pharmacy, who introduced Julius Reimenschneider, past president of the National Association of Retail Drug- gists. Mr. Look was then called on and Don Smith, Secretary to Governor Brucker. Frank E. Holbrook then spoke, followed by R. A. Terrell, Jacob C. Dykema, President of the M.S.P.A., James E. Way, Walter C. Peters, former representative from Monroe county, Peresident Norton, Fred Nev- erman, Wilson Hutchins, Dr. W. H. Martin, Harry E. Cecil, contributing some of his tricks of magic that he is so noted, for. It was a dinner much on the order of the testimonial dinner given Mr. Look at Lowell in August of 1930, and Mr. Look told the druggists that he felt at home to help do his part for Walter Lawton. It is the hope of every druggist who knows Mr. Lawton that he may be with the drug trade for another thirty- three years at least, preferably more. Duncan Weaver. ——_+ +> June Examination To Be Held in Big Rapids. Fennville, Feb. 20—The Michigan Board of Pharmacy at their last meet- ing in Detroit this week voted to hold the June examination at the College of Pharmacy at Ferris Institute at Big Rapids, June 21, 22 and 23. This will be the first examination that has ever been held in this ‘College by the Mich- igan Board of ‘Pharmacy. Nearly one hundred candidates for registered pharmacist certificates were examined by the board this week at the College of the City of Detroit. Only one grade of certificate is now being issued since the last act of the Michi- gan Legislature, taking out the exam- ination for registered assistant phar- macist. Tuesday evening the Wyandotte Ki- wanis and Exchange ‘Clubs invited the Board to come to Wyandotte and they accepted, and each member was called on for a talk, James (Crow, of Mc- Kesson, Farrand, Williams Co., De- troit wholesale drug house also talked. ‘The Board presented to John C. Cahalan, a new certificate in place of his original one issued in 1885, as he was given one with the enactment of the pharmacy law of that year. Mr. Cahalan has been in business in Wyan- PUTNAM FACTORY National Candy Co., Inc. 9 24 Lbs. of ASSORTED EGGS and , 24 ASS’T TOYS Not Too Many For Any Dealer. Grand Rapids, Mich. February 24, 1932 MICHIGAN TRADESMAN 19 dotte for the last fifty years, recently retiring, and ‘Clare F, Allan taking over his business there. Mr. Allan carries on in the name of ‘Cahalan Drug ’ Stores, Duncan Weaver. _- eo 2 a> Proceedings of the Grand Rapids Bankruptcy Court. (Continued from page 7) Feb. 9. We have received the sched- ules, order of reference and adjudication in the matter of John Teunis, Bankrupt No. 4787. The bankrupt is a resident of Spring Lake, and his occupation is that of a building contractor. The schedules show assets of $1,876.50, with liabilities listed at $3,674.97. The court has writ- ten for funds and upon receipt of same the first meeting of creditors will be called. In the matter of Ramisch Tool & Die Co., Bankrupt No. 4434, the trustee has heretofore filed his final report and ac- count, and a final meeting of creditors was held Jan. 28. The bankrupt was not present or represented. The trustee was present in person. Claims were proved and allowed. The trustee’s final report and account was considered and approved and allowed. An order was made for the payment of expenses of administration and a first and final dividend on prefer- red labor claimg of 40 per cent. No divi- dends were paid to creditors generally. All secured claims have heretofore been paid in full. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court, in due course, Feb. 10. We have received the sched- ules, order of reference, and adjudication in the matter of Carl H. Steinbrunner, Bankrupt No. 4788. The bankrupt is a resident of Muskegon, and his occupation is that of a laborer. The schedules list assets at $700, with liabilities of $3,751. Feb. 11. We have received the sched- ules, order of reference, and adjudication in the matter of Lloyd Bittenbender, Bakrupt No. 4789. The bankrupt is a resident of Kalamazoo, and his occupa- tion is that of a laborer. The court has written for funds and upon receipt of same the first meeting of creditors will be called . The schedules show assets of $2,008.69, with liabilities listed at $8,931.97. Feb. 11. We have received the sched- ules, order of reference and adjudication in the matter of George Engel, also doing business as Engel Lumber Co., Bankrupt No. 4790. The’befikrupt is a resident of Grand Rapids. The schedules show as- Sets of $42,937.33, with liabilities listed at $62,407.25. The list of creditors of said bankrupt is as follows: City Treasurer, Grand Rapids __$1,268.42 Plainfied township ________________ 60.00 Paris township (200 250.00 Ovyee Ss. Bmpeel 2 84,47 Jchn’ SS: Matteson 167.26 Stewart D: Hngel 2 77.83 G. R. Reserve Supply Co., G. R. 2,031.33 G. R. Savings Bank, Grand Rap. 3,205.00 Old Kent Bank, Grand Rapids__ 8,593.00 G. R. National Bank, Grand Rap. 1,000.00 Amer. Home Security Bank, G. R. 4,200.00 Samuel Anema and wife, G. R. 4,200.00 American Lumberman, Chicago -. 9.40 Amer. Home Security Bank, G. R. 2,003.25 Amer. Brief & Record Co., G. R. 3.43 Allied Construction Indus., G. R.-. 18.75 City Coal & Coke Co., Grand Rap. 59.50 Corwin, Norcross & Cook, G. R. 30.75 Cities Service Oil Co., Grand Rap. 210.87 Dunn Electric Co., Grand Rapids__ 193.98 Press, Grad Rapids 2.002.205 ---_ 57.06 Emil B. Gansser, Grand Rapids __ 1,093.07 Cc. M. Gooch Lumber Co., Memphis 123.10 G. R. Trust Co., Grand Rapids ~~ 406.57 Herald Pub. Co., Grand Rapids -_ 15.96 Hatten Lumber Co., New London__ 433.33 Hartwood Record, Chicago ~------- 42.00 Herpolsheimer Co., Grand Rapids 125.00 Jefferson Lumber Co., Birmingham 141.77 Eehon €o.. Chicago 9 oe ee 15.20 Lumbermen’s Mutual Casualty Co., a CWC 2 0 ee 123.70 Michigan Retail Lbr., Lansing -_ 5.00 Morgan Sash & Door Co., Chicago 180.47 Ohmlace Paint & Refining Co., Chi. 25.35 P. M. Railway Co., Grand Rapids__ 38.08 Pastoor Bros., Grand Rapids ~_---- 12.42 Retail Lumbermen’s Inter-Ins. Exc., Minneapolis 22 222000 16.84 I. Stephenson Co., Wells ________ 5.87 Stiles Materials Co., Grand Rapids 6.25 J. N. Trompen & Co., Grand Rapids 22.50 Truscon Laboratories, Detroit ~--. 5.95 U. S. Gypsum Co., Chicago --__---- 140.91 L. T. Van Winkle, Grand Rapids __ 16.80 Michigan Trust Co., Grand Rapids 33.55 Wyoming Park Lumber & Fuel Co., Grand Rapids 14.20 Wicks, Fuller & Starr, Grand Rap. 25.00 Wurzburg Dry Goods, Grand Rap. 166.97 Weatherbest Stained Shingle Co., _ North “Ponwanda, 220020 2s 153.43 (Continued on page 22 BROOKSIDE BRAND WHISK BROOMS he ROTARY PRIZE Whisk. AMSTERDAM BROOM CO. AMSTERDAM, N.Y ALL STYLES AND PRICES | inspection. Grand Rapids SPRING SPECIALTIES Marbles — Jacks — Rubber Balls Base Balls — Playground Balls Tennis Balls — Tennis Rackets Tennis Sundries — Golf Complete Sets Golf Balls — Golf Clubs — Golf Bags Golf Tees — Golf Practice Balls Sport Visors—Swim Tubes—Swim Animals Bathing Caps—-Bathing Slippers—Swim Aids Sprayers — Rogers Paints — Paint Brushes Sponges — Chamois Skins — Electric Fans Soda Fountains and Soda Fountain Supplies Largest Assortment in our Sample Room We have ever shown and only the Best Advertised Lines — We certainly invite your Lines now on display. Hazeltine & Perkins Drug Co. Michigan WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acids Boric (Powd.)-. 11%@ 26 Boric (Xtal) -- “— 26 BHONG 222 43 Gitte fe 40 @ 655 Muriatie _...__ 3%@ 10 Nitric =... ..-- 9 @ 1 Osalie <2). 15 @ 25 Sulphuric ...___.- 3%@ 10 Vartarie 2... 85@ 45 Ammonia Water, 26 deg... 06 @ 18 Water, 18 deg._. 54@ 13 Water, 14 deg... 5%@ 13 Carbonate ------ 20 @ 25 Chloride (Gran.) 08 @ 18 Copaiba .._._._.. 50@ 80 Fir (Canada) -. 2 75@3 00 Fir (Oregon) -. 65@1 00 Peru 22 2 00@2 20 Tone 2.2 1 50@1 80 Barks Cassia (ordinary). 25@ 30 Cassia (Saigon) -. 40@ 60 Sassafras (pw. 50c) @ 40 Soap Cut (powd.) $06. 2 15@ 25 Berries Cube: 220 S 75 Bish oo JUMINGF .......... 10@ 20 Prickly Ash __.... @ Extracts Licorice, box -. 1 50@2 00 Licorice, powd. ~~ 50@ 60 Flowers Arnica, 2. 15@ 80 Chamomile Ged.) 35@ 46 Chamomile Rom. @ 90 Gums Acacia, lst ~-.._ @ 60 Acacia, 2nd ~.-.. @ 45 Acacia, Sorts _... 20@ 30 Acacia, Powdered 25@ 35 Aloes (Barb Pow) 35@ 45 Aloes (Cape Pow.) 25@ 35 Aloes (Soc. Pow.) 75@ 80 Asafoetida ..... 50@ 60 Pew. ee @ Camphor =... 80@1 00 Gua@iae <<... @ Guaiac, pow’d -.- @ 70 etig oo @1 25 Kino, powdered... @1 20 Myrrh 22 @ 60 Myrrh, powdered @ 15 Opium, powd. 21 00@21 50 Upium, gran. 21 00@21 50 Shellac, Orange 40@ 60 Shellac, White 55@ 70 Tragacanth, pow. 1 25@1 50 Tragacanth -_.. 1 75@2 25 Turpentine ~. @ 2% insecticides Arsenic ....._... 7@ 20 Blue Vitriol, bbl. @ 0 Blue Vitriol, less 07@ 16 Bordea. Mix Dry 10%@ 21 Hellebore, White powdered -..... 15@ 25 Insect Powder.. 30@ 40 Lead Arsenate, Po. 11 @25 Lime and Sulphur Dry | 6 «(32 Paris Green -_.. 25@ 45 Leaves Buchu 2... @ 60 Buchu, powdered @ 60 Sage, Bulk __.... 25@ 30 Sage, % loose _. @ 40 Sage, powdered_. @ 35 Senna, Alex. -... 50@ 175 Senna, Tinn. pow. 30@ 35 Uva Urai _.... 20@ 2% Oils Almonds, Bitter, e; of. 50 Almonds, Bitter, artificial _.____ @3 25 Almonds. Sweet, tue. 1 50@1 80 Almonds, Sweet, imitation -_.. 1 00@1 25 Amber, crude __ 75@1 00 Amber, rectified 1 50@1 75 Anise 22060 1 25@1 60 Bergamont -... 5 00@5 20 Cajeput 1 60@1 Cassia < Castor 0. 1 35 Cedar Leaf -.... 2 00@2 25 Citronella -._-.. 75@1 20 Cloves 2 50@2 80 Cocoanut 22%0@ 365 Cod Liver ~---__ 1 60@1 75 Croton ._......_ 8 00@8 3% Cotton Seed --.. 1 25@1 50 Cubeba ._........ 5 00@5 25 Bigeron ------.- 00@4 25 Eucalyptus --. 1 00@1 25 Hemlock, pure... 2 00@2 25 Juniper Berries. 4 00@4 25 Juniper Wood ~- 1 50@1 75 Lard, extra -.-. 1 55@1 65 Lard, No. 1 -.-. 1 25@1 40 Lavender Flow... 6 00@6 25 Lavender Gar’n. 1 25@1 50 Lemon 2 00@2 26 Linseed, boiled, bbl. @ 61 Linseed, raw, bbl. @ 58 Linseed, bld., less 68@ 76 Linseed, raw, less 65@ 73 Mustard, artifil. os, @ 30 Neatsfoot -..... 1 25@1 35 Olive, pure -... 3 00@5 00 Olive, Malaga, yellow ....__. 2 50@3 00 Olive, Malaga, green .._...._. 2 85@3 26 Orange, Sweet 4 00@4 25 Origanum, pure. @2 60 Pennyroyal -... 3 25@3 50 Peppermint --.. 3 50@3 75 Rose, pure --.. 13 50@14 00 Rosemary Flows 1 50@1 765 Sandelw E. | Aa Ee 12 50@12 75 Sassafras, true 2 00@2 25 Sassafras, arti’l 75@1 00 Spearmint -_.... 4 (0@4 25 Suen 1 25@1 50 Tay 5 00@5 25 Tas USP @ 75 Turpentine, bbl. _. @ 50 Turpentine, less 57@ 65 Wintergreen, leaf ....... . & COGE 2B Wintergreen, sweet birch -........ 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed -... 6 00@6 25 Wormwood -.. 7 00@7 25 Potassium Bicarbonate -.... 35 40 Bichromate - _... 15 25 Bromide 48@ 51 Bromide ....__._ 64@ 71 Chlorate, gran’d. 21@ 28 Chlorate, powd. 17@ 23 Or Mitek l1j@ 24 Cyanide -.._... 22@ 90 Todiae@ 222 4 06@4 28 Permanganate __ 224%@ 365 Prussiate, yellow 356@ 45 Prussiate, red _. 70@ 175 Sulphate —_____.. 5@ 40 Roots Alkanet -......_. 30@ 40 Blood, powdered___ 30@ 40 Calamus -....... 25@ 65 Elecampane, pwd. 20@ 30 Gentian, powd. ~ 15@ 25 Ginger, African, powdered __.... 20@ 25 Ginger, Jamaica. 40@ 560 Ginger, Jamaica, powdered -_.__ 35@ 40 Goldenseal, pow. 2 50@3 00 Ipecac, powd. __ 3 00@3 60 Liceriéa 35@ 40 Licorice, powd... 15@ 25 Orris, powdered. 35@ 40 Poke, Powdered 25@ 40 Rhubarb, powd. __ Rosinwood, powd. @ 60 Sarsaparilla, Hond. ground ....__..... Sarsaparilla, Mexic. @ 60 Squills o@ Squills, powdered 70 80 Tumeric, powd... 15@ 26 Valerian, powd. _. @ 50 Seeds Anise 2200 15@ 20 Anise, powdered _. @ 25 Bud, i... 13@ 17 Carngpy .. 0 0o@ 15 Caraway, Po. 25 20@ 25 Cardamon —_.... 2 00@2 25 Corlander pow. .30 15@ 25 a 15@ 20 Fennel 20@ 30 eae 6@ 15 Blax, ground ____- 15 6@ Foenugreek, powd. 10@ 20 Hemp 8@ 15 Lobelia, powd. -_.. @1 100 Mustard, yellow 10@ 20 Musard, black... 20@ 25 15@ 25 Quineo 2 00@2 25 30@ 40 12@ 18 Worm, American 25@ 30 Worm, Lavant — 5 00@5 75 Tinctures Seantte 0... @1 80 Aloew 2 @1 56 Asafoetida —____. @2 28 Bee @1 50 Belladonna __..___ @1 44 Benzoin —..._____. @2 2 Benzoin Comp’d_ @2 40 Been @2 16 Cantharides -_.. @2 52 Capsicum --_-- a @2 28 Catena... @1 44 Cinchoua @2 16 Colchicum ...... @1 80 Cubehe ............ @2 76 Digitale —..... 2 04 Gentian ._......... nae 1 3% Guage oo @2 28 Guaiac, Ammon._ @2 04 Mane .. 4 @1 26 Iodine, Colorless_ @1 50 @1 56 @1 44 @2 52 $3 80 um a 5 40 Opium, Camp. __ @1 44 Opium, Deodorz’d @5 40 Negoearh @1 92 Paints Lead, red dry __ 12@12 Lead, white dry 12@12% Lead, white oil ~ 12@12% Ochre, yellow bbl. @ Ochre, yellow less 3@ 6 Red Venet’n Am. 3%@ 7 Red Venet’n Eng. 4@ 8 Putty 2 6@ 8 Whiting, bbl. __. @ 4% Wiitieg 5%@10 Rogers Prep. .. 3 45@2 65 Msceillaneous Acetanalid _..... 57@ 176 Am v5@ 13 Alum. powd, ___. 054%@13 Bismuth, Subni- Wate 4 1 72@2 00 Borax xtal or powdered _.__.. o6@ 13 Cantharides, po. 1 25@1 60 Calomes 212@2 40 Capsicum, pow’d 42@ 66 Carmine 8 00@9 00 Cassia Buds -... 35@ 45 Cloves 25 35 Chalk Prepared. 14 16 Chloroform ..... 47@ 64 Choral Hydrate 1 20@1 560 Cocaine 12 85@13 50 Cocoa Butter .... 40 85 Corks, list, less 30710 to 40-10% Copperas ..._.._ 34(@ 10 Copperas, Powd. 4@ 10 Corrosive Sublm 1 37@1 60 Cream Tartar -_.. 25@ 40 Cuttle bone -.. 40@ 60 Dextrine ~..__ — 6%4@ 15 Dover's Powder 4 00@4 50 Emery, All Nos. 10@ 16 Emery, Powdered @ 15 Epsom Salts, bbls. @03\% psom Salts, less 3%@ 10 @4 Ergot, powdered __ 00 Flake, White _.. 15@ 20 Formaldehyde, lb. 09@ 25 Gelating 60@ 70 Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. @ 03 Glauber Salts less 04@ 10 Glue, Brown -... 20@ 30 Glue. Brown Grd 16@ 22 Glue, White —___ 74g 35 Glue, white grd. 2 35 Glycerine ________. 15@ 35 Bows 4... 75@ 9% loditie 6 45@7 00 Todoform 8 65@9 00 Lead Acetate _. 17@ 25 Mace... i @1 50 Mace powdered__ @1 & Menthol --...... 4 88@6 00 Morphine -._. 13 68@14 33 Nux Vomica —___ 26 Nux Vomica. pow. 15@ 26 Pepper, Black, pw. 35@ Pepper, White, po. 55@ 65 Pitch, Burgundy. 10@ 20 Quasgia 15@ 20 Quinine, 5 oz. cans @ 57 Rochelle Salts ____ 21 31 Saccharine -_... 2 3 75 Sait Peter 10@ 22 Seidlitz Mixture 80@ 40 Soap, green -... 12%@ 25 Soap, mott cast. @ 2% Soap. white Castile, Cage 2 Soap, white Castile less, per bar _.. @1 60 Soda Ash 8@ 10 Soda Bicarbonate 3%@ 10 Seda. Sal _.... 02%@ 08 Snirits Camphor @1 20 Sulphur, roll _...... 4 11 Sulphur, Subl. .. 4%@ 10 Tamarinds ______ 2 26 Tartar Emetic .. 6 60 Turpentine, Ven. 650 16 Vanilla Ex. pure 1 50@2 00 Venilla Ex. pure 2 25@2 50 Zinc Sulphate _. 06@ 11 Webster Cigar Co. Brands Websterettes -_..... 33 60 Cites... 33 50 Webster Cadillacs .. 75 0¢ Golden Wedding Panatellas ........ 75 00 Commodore ....... -- 95 00 ner serena Ate Ph net Sev MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues ADVANCED Coffee Cider Vinegar Shrim ps Salmon DECLINED AMMONIA 10 Ib. pails, per doz. 8 80 15 lb. pails, per doz. 11 70 25 lb. pails, per doz. 17 65 APPLE BUTTER Quaker, 12-38 oz.. doz. 2 00 Musselman, 12-38 oz, Royal, Royal, Royal, Royal, Royal, Royal, Pep, No. 224 ---------- 2 Pep, No. 202 ------- =. Krumbles, No. 424 -—. 2 624 2 1 Rice Krispies, 6 oz. -- 2 Rice Krispies. 1 0z. -- All Bran, 16 oz. 2 All Bran, 10 oz. All Bran, % 02. 1 Kaffe Hag, 6 1-lb. : BROOMS Peacock, 4 sewed -- 3 Our Success, 5 sewed 5 Hustlers, 4 sewed -_ 6 Standard, 6 sewed -- 7 Quaker, 5 sewed ---- -hpiagiiaged ROLLED OATS Purity Brand Instant Flakes — 4 ol 70 00 70 45 50 25 1 10 25 2 70 10 75 45 25 00 50 2 | | ie Ser | ee eB H aro “Tai | i Small, 248 -—------- 1 77% Large, 18s -------—- 3 25 er Flakes Small, 2 1 17% Large, ie ee 3 25 China, large, 12s ---- 2 Chest-o-Silver, Ige. -- 95 2 98 *Billed less one free display package in each case. Post Brands. ' Grape-Nuts, 24s ~----- 3 . Grape-Nuts, 50 ------ 1 ry Ne gy ; : j 4 Mere aD iy Bae at) LI ye ee , 10c size, 15c size, , 206 size, , 250 size, , 50c size, 5 lb. size -------- , 10 Ib. size -------- BLEACHER eA ox, 16 0Z.. BS on 16 oz., 128 ---- 2 16 BLUING Am. Ball,36-1 0z.,cart. 1 00 Boy Blue, 18s, per CS. 1 35 and PEAS BEANS a bas own Swedish peace Dey Lima Beans 100 lb. : 4 Pinto Beans ---------- Red Kidney Beans -- 3 00 White H’d 4 Beans ck Eye Beans -- Split Peas, Yell., 60 Ib. 3 - Split Peas, Gr’n, 60 lb. wa : Scotch Peas, 100 lb. BURNERS Queen Ann, No. 1 — S Queen Ann, No. white Flame, and 2, doz. BOTTLE CAPS Obl. Lacquor, 1 gross pkg., per gross ------ REAKFAST FOODS . Kellogg’s Brands. 85 Corn Flakes, No. 136 2 : Gorn Flakes, No. 124 28 15 F instant Postum, No. 8 5 , Instant Postum, No. 10 4 it°ostum Cereal, No. 0 2 36s . 2 Post Toasties, 24s -. 2 |, Post’s Bran, 24s 2 BRUSHES Scrub Solid Back, 8 in. Solid Back, 1 in. agg mate eS 1 ion 50 ‘Peerless --.---~------- 2 Shoe No 4-0 2 3 BUTTER COLOR Dandelion CANDLES 2 85 Electric Light, 40 lbs. 138 Plumber, = Ibs. Paraffine, 6s Paraffine, Wicking ---.---------- 40 Tudor, ~*. per box -- 30 ee FRUITS Ha Brand Apples No. 10 Blackberries Pride of Michigan ---- 3 Cherries Mich. red, No. 10 ---- 6 Red, No. 2 Pride of Mich. No. 2_- 3 Marcellus Red -------- 2 5! 1 35 Special Pie ---------- Whole White -------- 3 Gooseberries Pears Pride of Mich. No 2% 8 25 25 3 50 00 6 26 60 Plums Grand Duke, No, 2%-- 3 25 Yellow Eggs No. -2%4.. 3 25 Black Raspberries No. 2 3 65 Pride of Mich. No. 2_- Red Raspberries 2 4 Marcellus, No. 2): 3 60 Pride of Mich. No. 2__ Strawberries Marcellus. No. 2) Pride of Mich. No. 2__ CANNED FISH Clam Ch’der, 10% oz. Clam Chowder. No. 2. Clams, Steamed, No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz. Clam Bouillon, 7 oz._ Chicken Haddie, No. 1 Fish Flakes. small —_ Cod Fish Cake. 10 oz. Cove Oysters, 5 oz. —_ Lobster, No. %, Star Shrimp, 1, wet Sard’s, 4% Oil, Key —_ Sardines, % Oil, k’less Salmon, Red Alaska__ Salmon, Med. Alaska Salmon, Pink, Alaska 1 Sardines, Im. %, ea. io@2? Sardines. Im.. Sardines, Cal. ~__-___ 1 10 Tuna, 4% Van Camps, doz. 1 85 He OTR DO Rt tt 09 BO GO bO bo Wet CANNED MEAT Bacon, Med. Beechnut 2 Bacon, Lge. Beechnut 3 Beef, Lge. Beechnut 5 Beef, No. 1, Corned __ 2 Beef, No. 1, Roast __ 2 Beef, 2% oz., Qua., sli. 1 Beef. 4 oz. Qua. sli. 2 Reef. No. 1. B'nut. sli. 4 5 Beefsteak & Onions, s. 2 Chili Con Car., 1s -_.. 1 Deviled Ham, %s _._. 1 Deviled Ham, %s ____ 2 Potted Beef, 4 oz. 11 Potted Meat, % Libby Potted Meat, % Libby Potted Meat, Qua. Potted Ham. Gen. % 1 Vienna Saus. No. % 1 Vienna Sausage, Qua. Veal Loaf, Medium _ 2 Baked Beans Campbells 2 Quaker, 16 oz. Fremont, No. 2 Van Camp, med. -_... 1 2% CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 65 Wo; 10 Sauce .-.- 4.00 Lima Beans Little Quaker, No. 10 11 Little Quaker, No. 1.. 1 Bapy, NO. 2 oo 2 Bapy. No. 40002 1 Pride of Mich. No, 2_. 1 Marcellus, No. 10 -___ 8 Red Kidney ee String Beans Little Dot, No. 2 ~_-. 2 65 Little Dot, No. 1 ~-_. 1.80 Little Quaker, No. 1_. 1.65 Little Quaker, No. 2 _. 2 35 Choice, Whole, No. 2__ 2 20 Chioce Whole, No. 1-- 1 35 Pride of Mich, No. 2_. 1 . Marcellus, No. 2 ~--. 1 Marcellus, No. 10 -_-. 7 Wax Beans Little Dot, No. 2 ---- 2 Little Dot, No. 1 ---. 1 Little Quaker, No. 2-- 2 Little Quaker, No. 1 1 Choice Whole. No. 10.12 § Choice Whole, No. 2.- 2 Choice, Whole, No. 1 ; Pride of Michigan —~ Marcellus Cut, No. 10_ Beets Small. No. 2% _- Extra Small, No. 2 Fancy Small No. 2 Pride of Michigan -- Marcellus Cut, No. 10 Marcel. Whole, No. 2% 1 Carrots Diced. No. 2 Diced, No. 10 ~------- 5 Corr Golden Ban., No. 2-- 1 Golden Ban., No. 10 10 TAttle Quaker. Country Gen., No. 1_- 1 Country Gen., No. 2-. 1 Pride of Mich., No. 1 Marcellus, No. 2 ----- 1 Fancy Crosby, No. 2. 1 Whole Grain, tam, No. 2 Little Dot, No. 2 ---- 2 Little Quaker, No. 10 11 No. 1.1! 6 Ban- 18 Little Quaker, No. 2 -- 2 1 Little Quaker, No. 1__ 1 Sifted BE. June, No. 10 9 Sifted EB. June, No. 2-- 1 Sifted E. June. No. 1-- Belle of Hart, No. 2_- Pride of Mich., No. 2_- Marcel., EB. June, No. 2 Marerel.. FE In... No. 14 Templar EB. J., No. 2 Templar B. Ju.. No. 10 Sauash Boston, No. 3 ~------- Succotash Golden Bantum, No. 2 Hart, No. 2 -—------- 2 Pride of Michigan -- Marcellus, No. 2 ---- Tomatoes No. 10 ee No, 2% No. 2 Pride ot “Mich... No. 2% 2 Pride of Mich., No. 2--1 CATSUP 8 Oz. No. 1010 ---- Sniders, Sniders, Sniders, Sniders, CHILI SAUCE Sniders, 8 0z. Sniders, 14 oz. ~------- 3 Sniders, No. 1010 ---. 1 Sniders, Gallon Glass_ 1 OYSTER COCKTAIL Sniders, 8 oz. 2 Sniders, i Sniders, Sniders, CHEESE monnetort 220 Wisconsin Daisy Wisconsin Flat ~-._--_ New York June -~-_---_- Michigan Flats Michigan Daisies Wisconsin Longhorn —_ Imported Leyden -_._.. 27 1 Ib. Limberger --__... Imported Swiss --._ Kraft Pimento Loaf __ Kraft American Loaf —. Kraft Brick Loaf ______ Kraft Swiss Loaf __.__ Kraft Old Eng. Loaf__ Kraft, Pimento, % Ib. 1 85 5 : 2 25 sl Gallon Glass— 1 : 3 0 Gallon Glass 1 Kraft, American, % Ib. Kraft, Brick, % Ib. — Kraft Limburger,% lb. CHEWING GUM Adams Bloodberry Adams Dentyne Adams Calif. Fruit __ 65 Adams Sen Sen 65 Beeman’s Pepsin ------ 65 Beechnut Wintergreen Beechnut Peppermint-- Beechnut Spearmint -- Doublemint Peppermint, Wrigleys -- Spearmint, Wrigleys -- Juicy Fruit Krigley’s P-K Zeno ee 65 Tesberry 2. 65 COCOA Droste’s Dutch, 1 lb.__ 8 Droste’s Dutch, % Ib. 4 5 Droste’s Dutch, % lb. 2 Droste’s Dutch, 5 Ib. Checolate Apples .__- 4 Pastelles, No. 1 __-. 12 Pastelles, % lb. ~----- 6 Pains De Cafe ~__.-.-- 3 Droste’s Bars, 1 doz. 2 Delft Pastelles 2 1 lb. Rose Tin Bon BONS os 18 7 oz. Rose Tin Bon ns 13 oz. Creme De Cara- que 1 12 oz. Rosaces -.-----~ 10 % Ib. Rosaces -_------ 7 Y% Ib. Pastelles __._.- 3 Langues De Chats -- 4 CHOCOLATE Baker, Prem., 6 Ib. % 2 Baker, Prem., 6 lb. 1/5 2 SLOTHES LINE Flemp, 50 ft. Twisted Cotton, 50 ft. 1 90 Sash Cord ------ 1 75@2 25 COFFEE ROASTED Lee & Cady 1 Ib. Package Breakfast Cup i ve ee 16% Quaker Vacuum —_-~-- 33 Nedrow 29 --- 2 00@2 25 Morton House ~_----- 36% imperial ooo Masestic 22220 30 Boston Breakf’t Blend 25 McLaughlin’s Kept-Fresh — Extracts M. Y., wragk'a. oO pkgs. -- Hummel’s 50 1 Ib. CONDENSED MILK Leader, 4 doz. Eagie, 4 doz. MILK COMPOUND Hebe, Tall, 4 doz. _.. Hebe. Baby, & doz. -. Carolene, Tall, 4 doz. Carolene, Baby EVAPORATED MILK 104 Paee, Tal oso 8 46 Page, Baby 22.2 3.45 Quaker, Tall, 10% oz. Quaker, Baby, 4 doz. Quaker, Gallon, % doz. Carnation, Tall, 4 doz. Carnation, Baby, 4 dz. Oatman’s Dundee. Tall 3 45 February 24, 1932 Oatman’s D’dee, Baby 3 , Every Day, Tall ___- Every Day, Baby -___ 3 30 Pet. Tell 2 3 45 Pet. Baby, 4 dozen __ 1 73 Borden’s Tall 3 45 Borden’s Baby -_....___ 3 45 CIGARS Canadian Clubs -...._ Hemt. Champions —__ Webster Cadillac ____ Webster Golden Wed. Websteretts ---._____ Cincos Garcia Grand Babies Bradstreets ~...._____ 3 La Palena Senators_ Odins Throw Outs R G Dun Boquet ___ Perfect Garcia Subl. Budwiser 22.20. 19 50 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick. 20 Ib. case 17 Horehound Stick, 5 Ib. 18 Mixed Candy Kindergarten Leader Paris Creams Jupiter 10 Fancy Mixture ________ 16 Fancy Chocolate 5 lb. boxes Bittersweets, Ass’ted 1 50 Milk Chocolate A AT = Nibble Sticks 15 Chocolate Nut Rolls _ 1 e Blue Ribbon ~_______ 1 25 Gum Drops Pails Champion Gums __.____ Challenge Gums ____.__ 13 Jelly Strings ~___ aoe Lozenges A. A. Pep. Lozenges __ 14 A. A. Pink Lozenges __ 14 A. A. Choc. Lozenges__ 14 Motto Hears t_._. 18 diaited Milk Lozenges .. 2’ Hard Goods Lemon Drops 17 O. F. Horehound drops 15 aiudise Squares ~~ 16 Peanut Sauares __._._. 14 Cough Drops Putnam's Smith Bros Luden’s Specialities Pimeapple Fudge ..... 18 Italian Bon Kons ______ 16 Bauguet Cream Mints. 243 Handy Packages, 12-l0c 76 _ COUPON BOOKS 5U Kconouuc grade 3&8 ol iuv kiconomic grade 4 a0 ovv Meonomic grave 20 v0 1000 Keonomic grade si a0 Where 1,luv beouoks are ordered at a time, speciai- ly printed tront cover is furnished without charge. CREAM OF TARTAR GO. Dl. ebOX@ss S325 0 42 DRIED FRUITS Appies : N. Y. Fey., 60 lb. box 13 N. X. ey., 14 oz. pkg. iv f Apricots Evaporated Choice —_ 13 Evaporated, Fancy __ 18 tivaporated, Slabs Ci 10 lb. box Currants Packages, 14 oz -_.. 17% Greek, Bulk, lb, ~____. i64. Dates 12s, Pitted 1 85 12s, Regular 1 40 Imperial, Imperial, aches Evap. Cheite eee 1214, Fancy Lemon, American : Orange, American ______ 24 Raisins Seeded, bulk -_...... 8% Thorzpson’s s'dless blk 844 Thompson's seedless, 15 OZ. oe ee 10: Seeded, 15 oz. California Prunes eee, 25 Ib. boxes__@05% 80@90 . boxes__.@05% boxes._.@6% . boxes_.@07 ° . boxes__@07% - boxes.__.@08% . boxes__@11 . boxes__.@14 . boxes__@17 February 24, 1932 Hominy Pearl. 100 Ib. care -- 3 50 Bulk Goods Elbow, 20 Yb. ~--------- 5 Egg Noodle, 10 Ibs. -_ 15 Pearl Barley 0000 00 Barley Grits --.---. 5 00 Chester: 22.00 3 50 Sage Mast India: sooo 16 Taploca Pearl, 100 Ib. sacks _. 7% Minute, 8 0z., 3 doz. 4 Ud Dromedary Instant __ 3 50 Jiffy Punch 8 doz. Carton ____..__ 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands Eity White 23 5 10 Harvest Queen ______ 5 20 Yes Ma’am Graham, ol. | Spun oh eee eae 1 40 Lee & Cady Brands Home Baker _______. Cream Wheat -_____ FRUIT CANS Mason F. O. B. Grand Rapids Half gallon en ideal Glass Top Balt pint 00 One pint) 20 9 50 One. quart ....... 1) Half gation 15 40 GELATINE Jell-O, $ doz ... 85 Minute, 3 doz. -_---- 4 05 Plymouth, White -__. 1 55 Quaker, 3 doz. --_-_- 2 25 JELLY AND PRESERVES Pure, 30 lb. pails ~--. 2 60 Imitatin, 30 lb. pails 1 60 Pure, 6 oz., Asst.. doz. 90 Pure Pres., 16 oz., dz. 2 20 JELLY GLASSES 8 oz., per doz. Margarine 1. VAN WESTENBRUGGE Food Distributor Cream-Nut, No. 1 —. 12 Pecola, No. 1 2. 10 BEST FOODS, INC. Laug Bros., Distributors Nucos. ft Ib: - 12 Holiday, 1 lb. —--.-____- 10 Wilson & Co.’s Brands Oleo Certified —......_.___. ae Ge 11 Special Roll —--------+-- 18 MATCHES Diamond, 144 hox -- 4 75 Searchlight, 144 box_- 4 75 Ohio Red Label, 144 bx 4 75 Ohio Blue Tp, 144 box 4 75 Ohio Blue Tip, 720-1c 3 80 *ReRilable, 144 ~------- *Federal, 144 ~_-------- Safety Matches Red Top. 5 grofl case 4 75 MULLER’S PRODUCTS Macaroni, 9 Egg A-B-Cs 48 pkgs.__ NUTS—Whole Almonds, Tarragnna__ Brazil, large ..._______. Fancy Mixed -_------. Filberts, Sicily --... Peanuts, Vir. Roasted Peanuts, Jumbo, std. Pecans, 3, star Pecans, Jumbo Pecans, Mammoth Walnuts, Cal. ~_-_- 23 Os Hickory 220 Salted Peanuts Maney. No. tf 2. Shelled ‘ Almonds Saited —__.____ 95 Peanuts, Spanish 125 Ib. bags ------- — 5% Rilberts 2 32 Pecans Salted ~---__._. 73 Wainnt Burdo 61 Walnut, Manchurian __ 56 MINCE MEAT None Such, 4 doz. __ 6 20 Quaker, 3 doz. case __ 3 35 Libby. Kegs, wet, lb. 2z OLIVES 4 oz. Jar, Plain, doz. oz. Jar, Plain, doz. 16 oz. Jar, Plain, doz. Quart Jars, Plain, doz. 5 Gal. Kegs, each —~___ 3 oz. Jar, Stuff.. doz. 8 oz. Jar, Stuffed, dozz. 16 oz. Jar, Stuff., doz. 1 Gal. Jugs, Stuff., dz. bo PDH Ato bee bt ao PARIS GREEN eS 34 J eae ee 32 oS BHO ba oe 30 PETROLEUM PRODUCTS Including State Tax From Tank Wagon Red Crown Gasoline —_ 15.3 Red Crown Ethyl -_-. 18.8 Stanoline Bine 13.3 In fron Barrels Perfection Kerasine —_ 10.7 Gas Machine Gasoline 38.2 V. M. & P. Naphtha__ 16.4 1SO-VIS MOTOR OILS In tron Barrels Bight 2 Tie Medium: 2030 TU2 Heavy 2 77.2 Px Heavy oo 7.2 tron Barrels Eight ooo 62.2 Medium, 22000 62.2 Heavy 22.022 62.2 Special heavy 2222 62.2 Extra heavy 220000. 62.2 Polarine “FR? oo 62.2 Transmission Oil ---_ 62.2 Finol, 4 oz. cans, doz. 1 45 Finol, 8 oz. cans, doz. 2 25 Parowax, 100 Ib. ao ae Parowax, 40, 1 Ib. . 7.55 Parowax, 20, 1 Ib. _. 78 . “7 ree ts Sees 12 pt. cans 2 95 12 qt. cans 4 90 Semdac, Semdac, PICKLES Medium Sour 5 gallon, 400 count .. 4 75 Sweet Small 5 Gallon, 500 —_.--__- 7 25 Dil) Pickles i Gal, 40 to Tin, doz. -. 8 15 32 oz. Glass Picked. 2 25 32 oz. Glass Thrown .- 1 95 MICHIGAN TRADESMAN Dill Pickles Buik ‘ Eh ae 46 Gal. 108 30 00 PIPES Cob, 2 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Bicycle, per doz. ---. 4 70 Torpedo, per doz. --_. 2 60 POTASH Babbitt’s, 2 doz. ---. 2 75 FRESH mente Beef Top Steers & Heif. -_-. 14 Good Strs & Ht. ._.. ft Med. Steers & Heif. -_ 10 Com. Steers & Heif. -. 09 Veal TOD, 222 13% Good 2 12% Medium 220000 10 Lamb Spring Lamb 13 Good. 22 11 Medium 2202 as EO POOP oo 08 Mutton Good 2 05 Medium 22. 04 POOR 03 Pork Boi. meds Qos 09 Butts oe 08 Shoulders 20 07 Sparerips 03 06 Neck bones 2200 03 Premmines 2 05 PROVISIONS Barreled Pork Clear Back _. 16 00@20 00 Short Cut Clear --.. 16 00 Dry Salt Meats D S Bellies 18-29@18-10-8 Lard Pure in tierces —_._.__ 6% 6U ib. tubs _...advance %4 50 Ib. tubs ~___advance 20 Ib. pails _.._.advance % 10 Ib. pails _._.advance % 5 lb. pails _..-advance 1 3 lb. pails __._advance 1 Compound tierces -_.. 8% Compound, tubs ~_--_. 9 Sausages Boloena {ag EGVGr 15 Mrankfort 2000 15 Bork 2 20 Cal 19 Tongue, Jellied ~-....__ 25 Headeheese 2.0.02: 15 Smoked Meats Hams, Cer. 14-16 lb. @16 Hams, Cert., Skinned 16718 Te eee @16 Ham, dried beet Knuckles — @26 California Hams __ @12% Picnic Boiled Ham So 29 @25 Boiled Hams . @23 Minced Hams ______ @16 Bacon 4/6 Cert. __.. @16 Beet Boneless, rump -__.@22 00 Liver Beer oo at Cote 40 Pore 2 04 RICE Fancy Blue Rose -_.. 4 15 Waney Head 06 RUSKS Postma Biscuit Co. 18 rolls, per case __.. 1 80 12 rolls, per case --.. 1 20 18 cartons, per case__ 2 15 12 cartons, per case... 1 46 SALERATUS Arm and Hammer -__ 3 75 SAL SODA ‘anulated, 6U Ibs. cs. 1 35 Granulated, 18 2% Ib. packares —-. 10 COD FISH Middies 2... 2s 20 Peerless, 1 lb. boxes 19 Old Kent, 1 lb. Pure 27 Whole Cod 11% HERRING Holland Herring Kees 76 Milkers, Kegs ------ 86 Milkers, half bbls. ~--- Milkers, bis, _.._____.. Lake Herring % 6Bbr., 100 tbe. —__. Mackeral Tubs, 60 Count, fy. fat 6 vv Pails, 10 lb. Fancy fat 1 50 White Fish Med. Fancy. 100 Ib. 13 006 Milkers, bbls. ------ 18 50 K K K K Norway -. 19 50 Sb pale 2 1 40 Cut bameb 2... 1 50 Boned, 10 lb. boxes -_ 16 SHOE BLACKENING 2 in 1, Paste, doz. -__ 1 130 E. Z. Combination, dz. 2 30 Pri-Foot, doz. _...._ 00 BEebys, Des 30 Shiela, Gon. .....__ 90 STOVE POLISH Blackne, per doz. -.-. 1 Black Silke Liquid, dz. 1.30 Biack Silk Paste, doz. 1 25 Enameline Paste, doz. 1 30 Enameline Liquid, dz. 1 30 E. Z. Liquid, per doz. 1 30 Radium, per doz. --_.1 30 Rising Sun, per doz. 1 30 654 Stove Enamel, dz. 2 su Vulcanol, No. 10, doz. 1 30 Stevoil, per dos. ...__ 3 00 SALT F. O. G. Grand Rapids Colonial, 24, 2 lb. --.- Colonial, 36-14% —-_____ 20 Colonial. lodized. 24-2 i a Med. No. 1 Bbis. --_- Med. No. 1, 100 lb. bk. 1 o0 Farmer Spec., 70 Ib. 1 00 Packers Meat, 50 Ib. 65 Crushed Rock for ice cream, 100 Ib., each 85 Butter Salt, 280 ib. bbl.4 “ Biocs, G@ Ih oo Baker Salt. 280 Ib. bbl. 3 80 6, 10 lb., per bale __-__ 93 20, 3 lb., per bale --.. 1 00 28 lb. bags, Table __.. 40 Free Run’g, 32 26 oz. 2 40 Five case lots ------ 2 30 Iodized, 32. 26 oz. -- 2 40 Five case lots ------ 2 30 BORAX Twenty Mule Team 24, 1 Ib. packages -_ 3 35 (8, 10 oz. packages -. 4 40 96, % oz. packages __ 4 00 CLEANSERS 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Bon Ami Cake. ide __} “ Baile Climaline, 4 doz. ---. 3 80 Grandma, 100, 5c ---- 3 ev Grandma, 24 Large —-- 3 5° Snowboy, 12 Large -- 2 55 Gold Dust, 12 Large 2 50 Golden Rod, 24 4 La France Laun., 4 dz. 3 60 Old Dutch Clean., 4 dz. 3 40 Octagon, 968 —...__.... 3 90 Rinsé, 4s .___..._____. 3 20 Bins, 244 5 25 = No More, 100, 10 “ Rub No More, 20 Lg. 4 00 Spotless Cleanser, 48, 20 oz. Sani Flush, 1 doz. -- 2 Sanelia. $ dos, ..__.. § Soapine, 100, 12 oz. -- 6 40 Snowboy, 100, 10 oz. -_ 4 Speedee, 3 doz. 7 Sunbrite, 60 ____._... 210 Wyandotte, 483 _----- 4 75 Wyandot. Deterg’s, 24s 2 7 SOAP Am. Family, 100 box Crystal White, 100 --_ Bis Jack. Ge... Fels Naptha, 100 box Flake White, 10 box Grdma White Na. 10s we 1 68 Co CT OO o So Jap Rose, 100 box -_.. 7 40 Pairy, 106 hex 00 Palm Olive, 114 box 11 00 Lava, 106 box 4 90 Octagon, 1 5 00 Pummo, 100 box _..__.. 4 85 Sweetheart, 100 box _. 5 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 lge. 3 Trilby Soap, 100, 10c 7 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 SPICES Whole Spices Allspice, Jamaica -... @24 Cloves, Zanzibar -—-.. or Cassia, Canton —..... Cassia, 5c pkg., doz. bb Ginger, Affica: @iy Mixed. No. J @30 Mixed, oc pkgs., doz. wo Nutmegs, 70@90 __.. @50 Nutmegs, 105-1 10 ___ @48 Pepper, Black —._...... @23 Pure Ground in Bulk Allspice, Jamaica ~.-. @25 Cloves, Zanzibar --.. @45 Cassia, Canton ......... @25 Ginger, Corkin ~----- @27 WAOSeFe en @26 Mace, Penang ..._.__._. @85 Pepper, Black ——.___._... @25 Namiees: ..........., O31 Pepeper, White —~----_ @38 Pepper, Cayenne --... @36 Paprika, Spaish ----.. @36 Seasoning Chih Powder, loc .... 1 sv Celery Sait, ¢ ex. ——... yo Sage, 4 68 a 85 Unon sak ......... 4 so Gagne 2 1 so Fonelty, d4g 04 ---. $ Zo wKutcnen Bouquet -.-.. 4 av iamuret Leaves ..... zu Marjoram. 1 oz. ....... oy Savery, 1.6% ........- 75 ove. | Of. 4.456. yu Tumeric, 2% oz. ~~. 75 STARCH Corn Kinsford, 24 Ibs. ..... 2 30 Powd., bags, per 100 3 25 Argo, 48 1 Ib. pikes. 3 0% Cream, 24-1 Gloss Argo, 48, 1 lb. pkgs. 3 03 Argo, 12, 3 lb. pkgs. 2 17 Argo, 8, 5 lb. pkgs... 2 46 Suver Gloss, 43, is -. lig Elastic, 64 pkgs. -... 6 10 ‘ier, 488 Teer, 6 ee ........ 2 76 SYRUP Corn Blue Karo, No- 1% -_ 2 54 Blue Karo, No. 5, 1 dz. 3 63 Blue Karo, No. 10 ~~ 3 33 Red Karo, No. 1% -- 2 765 Red Karo, No. 5, 1 dz. 3 79 Red Karo, No. 10 -... 3 59 imit. Mapie Flavor Orange, No. 1%, 2 dz. 3 10 Orange, No. 5, 1 doz. 4 74 Maple and Cane Kanuck, per gal. -... 1 60 Kanuck, 5 gal. can _. 6 au Grape Juice Welch, 12 quart case 4 40 Welch 24 pint case__ 4 50 Welch 36-4 oz. case -. 2 30 COOKING OIL Mazola Pints, 2 dos. 4 60 Guairis, 1 doz. .....___. 4 30 Half Gallons, 1 doz. 7 75 Gallons, % doz. -... 7 2% TABLE SAUCES Lee & Perrin, large. 5 76 Lea & Perrin, small.. 3 35 Pewee ........... 1 60 Raval Mint ..04..0e<6 2 40 Tobasco, 2 0z. 4 25 Sho You, - 0z., doz... 7 25 A-\, WAR etc aan 4 1% A-1 anak deasekia octane den 2 85 Canes, 32 ok... 3 30 TEA Blodgett-Beckley Co. Royal Garden, % lb... 765 Royal Garden, % Ib. -. 17 Japan Mogiwm 2. 22@27 Coe 36@40 Ae Suna or ING. | Nilte 1 Ib. pke. Sifting ... ii@is Gunpowder COs | 40 Raley won Se Ceyton Peko¢e, medium ....... 48 English Breakfast Congou, medium __.__ 28 Congou, Choice ____ 35@36 Congou, Fancy __.. 42@43 Oolong Meanie 3y Ch@iee wo 40 PaUey 000 bu TWINE Cotton, 3 ply cone ____ 25 Cotton, 3 ply Balls -._ 27 VINEGAR F. O. B. Grand Rapids Cider, 40 Grais _ 17 White Wine, 40 grain__ 20 WICKING No. 0, per groge ....... ou No. 1, pet gross ...... Ll Zo No. 4, per groée ........ 1 av No. 3, per groan ....... 2 su Peerless Kolis, per doz. yv Kochester, No. 2, doz 60 Kochester, No. 3, doz. 2 Uv Raye, oof Ge io WOODENWARE Baskets Bushels, Wide Band, wood handles -.____ 2 00 Markel, urop handie._ yu Markel, Signgie handie_ vo Market, Galva ........ 1 ov SSIEAING, FORTS occ ceceeenes 3% bu oplint, Medium —..- 7 ou Sant, sa... 6 ov Churns Barrel, 5 gal., each __ 2 40 Barrel, 1U gal., eacn_. Z od 4 te © gal, ber SAL. ... 4u Pails lU qt. Galvanized -_-. 2 6v 12 qt. Galvanized -. 2 dso 14 qt. Galvanized —--.. 3 lv 1Z qt. Plaring Gal. Jr. 0 UU le at. Tim Dey ...... 4 UU Traps Mouse, Wood, 4 holes_ 6uU Mouse, wood, 6 noles_ iv Mouse, tin, 5 holes —_ bo MOS, W000 soins 1 uv ROS: SORT 4s i vv Mouse, spring ...__... 20 Tubs Large Galvanized __.. 8 76 Medium Gaivanizea _. i ia Sma Galvanized -.-. 6 75 Washboards Harner, GiING6 ........... 6 bu Mram, S080 4...... 6 Zo uiass. single ........... 6 UU Double Peerless —~. ~~~ 3 ov Singie Feerless — 7 au Northern Queen naa ow Universal ............4..+ ¢ Zo Weood Bowls 13 im. Butter ......... 5 UU 56 tis. Bitee ¥ uu ki in. Butter 1s uv iD th. BUGIS o45 ne Zo vu WRAPPING PAPER Fibre, Manila, white — 05 Neu i Sie U6% Butchers D ¥ __......... 06% Kes 06% Myatt Stripe —.......... U9» YEAST CAKE Magic, J de. —...... 2 Suntiaht, 3 dos. ....... 2 70 Sunlight, 1% doz. --.. 1 35 Yeast Foam, 3 doz. .. 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. W Red Star, per doz. 20 MICHIGAN TRADESMAN February 24, 1932 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins Association Business Office, 907 Trans- portation Bldg., Detroit. Economy—Bunk When It Leads To Junk. How far down can we go in shoes? In Philadelphia, a department store put in a sale of shoes at 17c a pair. As shoes go, they were the sweepings of stock long, long since worthless. A buyer in New York City found an old stock of rubber overshoes, once salable at $5, but long since outstyled. He tried his level best to get rid of them in a lump lot, but when he found a firm offer at 17c, he turned it down. He marched right up to the merchan- dise man and asked for an opportunity to ship them to the Unemployment Relief, But in another case, a large lot of overshoes were gathered together and good money spent in advertising them at 18c a pair. Hundreds of pairs moved in a morning but not to people who needed them most—but to those penny-pinchers who wait and wait for bargains. When will the time come when somebody will have the courage to give the odds and ends away to charitable institutions so that the regu- lar system of trade may be kept straight and clean? Undoubtedly there are countless numbers of examples of where shoe men have given to the unemployed, to their lasting credit, It was left to a Baltimore insurance man to cancel a trip to Bermuda—to take that cash and purchase 10,000 pairs of shoes which he distributed through charitable or- ganizations. He even went further— he purchased 10,000 pairs of stockings to aid in the worthy charity, Such clean-ups of old stocks of shoes are commendable, One of the “unemployed” came into the best store in Houston, Tex., and re- quested a pair of shoes. His feet were literally on the ground—spats couldn't have been more ventilated. The pro- prietor went to some trouble to get him fitted up ‘to a pair of old shoes. To make sure that he wasn’t working a racket and would go down the street to a pawn shop, the dilapidated pair was thrown into the waste barrel, The very next day, back the fellow came and said the shoes hurt. He forth- with demanded a new pair or his old ones back. The old pair had been burned the night before. Thereupon he yelled loud and long for a new pair of shoes—saying he was entitled to them. How’s that? This is a period of great seriousness —-when we have 8,300,000 unemployed. A dash of rainy weather in New York revealed the poor condition of foot- wear soles, for not only were shoe stores busy but all of the charitable or- ganizations were crowded with people wanting, above all else, a sound pair of shoes, We are fast approaching the mop- up, for after two years of steady clear- ance, we are reaching a point where all the old shoes in stock are in the far corners of the basement. Last week the National Retail Dry Goods v8 SERED LTO CETTE IEE escininittRCin a oPEEA MOT ta SN NE Ona aa ra Association held its twenty-first an- nual convention and the amazing con- clusion of hundreds of big department store operators was: “The one thing we have learned definitely is that we can operate on smaller stocks. When- ever we did operate on smaller stocks, we did a better job than we did in the previous year, The selling life of mer- chandise is getting shorter and shorter —even in the more staple classifica- tions. Real profits are not produced by carrying large stocks. The great lesson of 1930 and 1931 is the watch- ing of slow moving merchandise and the continuous clearance thereof rather than holding it for seasonal sales. The thing to do is to sell the slow merchandise before it requires too drastic a mark down.” Maybe it is well that stores have been able to clean and clear their stocks in the orderly progression of the past twenty-five months. Let’s begin to build back gradually but also let us not forget that final clean ups at 25c a pair or less, destroy future sales. There are still to be found thousands of people who have not been seriously hurt in the wage envelope. Many are in sheltered jobs in the Government —state, city and town. Many are en- joying better buying power than ever before because of this fact—Boot and Shoe Recorder. —_>> +> —___ Proceedings of the Grand Rapids Bankruptcy Court. (Continued from page 19) White Star Refining Co., Grand R. 24.93 Yawkey-Bissell Lumber Co., Wh. L. 640.69 Hill-Behan Lumber Co., Chicago-- 250.00 Sabine Lumber Co., Houston ----- 100.00 John G. Miller & Son, Bangor ---- 20.00 Cc. W. Kramer, Richmond -------- 400.00 Blackwell Lumber Co., Coeur D’Alene, Idaho ------------------ 150.00 McPhillips Bros., The Glen ------ 799.91 Hilgard Lumber Co., Chicago ---- 80.00 Northern Ohio Co., Parkin ------ 71.76 Northern Ohio Co., Chicago ------ 71.76 Forest Co. Lumber Co., Elcho ---- 90.00 Louisiana Red Cypress Co., New O. 625.00 Paschal Lumber Co., Walnut Gr. 750.00 First National Bank, Plymouth ~~ 60.00 Kenova Saw Mill Co., Kenova ---- 59.94 J. C. Pennoyer Co., Chicago -_---- 235.00 Fisher-Verkerke Lumber Co., G. R. 347.72 Jackson & Tindle, Inc., Buffalo -- 100.00 Cummer-Diggins Co., Cadillac ---~ 400.00 L. L. Johnson Lbr. Co., Charlotte 830.00 Long Knight Lumber Co., Indian- gpolig 825.00 Jas. A. Dant Lumber Co., Detroit 70.00 Cole-Stark Lumber Co., Grand R. 80.00 Conroy-Buchanan Lumber Co., Jamestown 2222022 350.00 Advance Lumber Co., Conneaut- wilic, Pa, 2 150.00 Acorn Lumber Co., St. Louis ----- 35.00 W. T. Ferguson Lumber Co., Sto Gupte 220 ee 95.00 Coulter Lumber Co., Grand Rapids 55.00 Dealers Warehouse Supply Co., Crang: Rapids 85.00 Louis Werner Saw Mill Co., St. L. 150.00 Hartzell Industries, Piqua -------- 250.00 W. B. Detweiler. Wayne -------- 10,094.21 Peoples Wayne Co. Bank, Detroit 1,482.99 Amer. Home Sec. Bank, Grand R. 2,326.00 G. R. Savings Bank, Grand Rapids 20.00 Old Kent Bank, Grand Rapids -- 105.00 In the matter of Carl H. Steinbrunner, Bankrupt No. 4788. The first meeting has been called for March 2. In the matter of Harold F. Foote, Bank- rupt No. 4780. The first meeting has been called for March 2. In the matter of Herbert Smitter, Bankrupt No. 4775. The first meeting has been called for March 2. In the matter of Harry C. Himelstein, as Michigan Furniture Co., Bankrupt No. 4768. The first meeting has been ealled for Feb. 29. In the matter of Garrison Tire Co., Bankrupt No. 4785. The first meeting of creditors has been called for Feb. 29. In the matter of Roy E. DeMars, Bankrupt No. 4664. The first meeting of ereditors has been called for Feb. 29. In the matter of Coe Wilholt, Bank- rupt No. 4778. The first meeting of cred- itors has been called for Feb. 29. In the matter of Aage K. Frandsen, alleged Bankrupt No. 4784. A first meet- ing of creditors to consider a composition offer, has been called for March 1. In the matter of George Engel, as Engel Lumber Co., Bankrupt No. 4790. The first meeting of creditors has been ‘called for March 2. In the matter of Neal Ver Wys, doing business as Ver Wys Auto Supply Co., Bankrupt No. 4743, the trustee has filed his first report and account, and an order has been made for the payment of ex- penses of administration to date. In the matter of Raymond R. Roth, Bankrupt No. 4554, the trustee has here- tofore filed his final report and account, and a final meeting of creditors was held Feb. 5. The bankrupt was not present in person, but represented by attorney Don E. Minor. The trustee’s final report and account was approved and allowed. The trustee was present in person. Claims were proved and allowed. An order was made for the payment of expenses of administration and exemptions, as far as the funds will permit. No dividends were possible with the funds on hand. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. In the matter of John A. Scott, doing business as J. A. Scott & Co., Bankrupt No. 4421, the trustee has heretofore filed his final report and account, and a final meeting of creditors was held Jan. 28. The bankrupt was present in person, but not represented. The trustee was pres- ent in person. The trustee’s final report and account, was considered and approv- ed and allowed as filed. No objections were made to the discharge of the bank- rupt. An order was made for the pay- ment of expenses of administration, and a first and final dividend to general cred- of 3.86 per cent. All preferred labor and tax claims have heretofore been paid in full. The final meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. Feb. 12. We have recejved the sched- ules, order of reference and adjudication in the matter of Samuel E. Lockholder, Bankrupt No. 4792. The bankrupt is a resident of Kalamazoo, and his occupa- tion is that of a salesman. The sched- ules show assets of $375, with liabilities of $2,151.85. Feb. 12. We have received the sched- ules, order of reference, and adjudica- tion in the matter of Ralph L. Jones, Bankrupt No. 4794. The bankrupt is a resident of Cassopolis, and his occupation is that of a farmer. The schedules show assets of $2,589.45, with liabilities listed at $9,495.37. The court has written for funds and upon receipt of same the first meeting of creditors will be called. Feb. 13. We have received the sched- ules, order of reference, and adjudication in the matter of Roy W. Heath, Bank- rupt No. 4791. The bankrupt is a resident of Kalamazoo, and his occupation is that of a dentist. The court has written for funds and upon receipt of same the first meeting of creditors will be called. The schedules show assets of $21,300, with lia- bilities of $19,70.24. Feb. 13. We have received the sched- lues, order of reference and adjudication in the matter of Henning Manufacturing Co., a corporation, an alleged bankrupt, No. 4795. The bankrupt concern is a resident of Grand Rapids. The matter is a composition one. The schedules show assets of $13,053.70, with liabilities of $15,902.49. The list of creditors of said bankrupt is as follows: Taxes, Grand Rapids -_----------— $387.24 Benner Chemical Co., Chicago ---- 400.00 Breen & Halladay Fuel Co.. G. R. 177.49 Peter Cooper Corp., Gowanda ~---~ 168.00 Container Co., Van Wert —~_-------- 5.86 R. G. Dun & Co., Grand Rapids -. 87.50 Dairy By-Products, Inc., Chicago 4,992.58 G. R. Growers, Inc., Grand Rapids 58.00 P. B. Gast & Sons Co., Grand R. 86.40 Hunkins-Willis Lime & Cement ©o. St Louis. te 40.00 Hammill & Gillespie, Inc., N. Y. 1.00 Industrial Woodworking, Indianap. 450.00 Liverance & Van Antwerp, G. R. 1,250.00 Land O’Lakes Creameries, Inc., Minneapolis 2 5.00 Lumber Buyers’ Pub. Corp., Chica. 350.00 Mead Paperboard Corp., Dayton -. 15.40 J. C. Miller Co., Grand Rapids -. 92.07 Carl N. Mapes Agency, Grand Rap. 32.61 Michigan Trust Co., Grand Rapids 1,199.50 National Casein Co., Chicago ~~ 1,298.29 Richards Storage Corp., Grand R. 284.99 W. H. Shultus, Grand Rapids ---. 75.00 Solvay Sales Corp., Syracuse ---- 55.60 Standard Oil Co., Grand Rapids_. 70.85 Tamms Silica Co., Chicago —~_--_--_ 25.00 Thomas Pub. Co., New York ------ 72.50 Tisch-Hine Co., Grand Rapids ---_ 31.49 Wolverine Pub. & Bag Co., G. RR. 9.75 Lumbermen’s Credit Men’s Ass’n., Chicaeo {52 e ae ee 35.00 G. T. Railway, Grand Rapids ___ 31.42 Amer. Home Sec. Bank, Grand R. 4,200.00 Dairy By-Products, Inc., Chicago 4,992.53 In the matter of Harry C. Himelstein, doing business as Michigan Furniture Co., Bankrupt No. 4768. The sale of assets in this matter has been called for March 4, at the premises formerly occu- pied by the bankrupt at 219 E. Main street, Niles. The following assets will be sold. Furniture, fixtures, linoleums, rugs, stoves, etc., all appraised at $1,- 410.10. All interested in such sale should be present at the date and time above stated. In the matter of Pope & Heyboer, Inc., Bankrupt No. 4571, the trustee has filed his report and account to date, and an order for the payment of taxes and ex- $475,000.00 HAVE YOU RECEIVED YOUR SHARE? This amount has been paid to our policyholders in dividends since organization in 1912. Share in these profits by insuring with us et MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. Mutual Building LANSING, MICHIGAN Phone 20741 February 24, 1932 penses of ?dministration and a supple- mental first dividend of 5 per cent. and a second dividend of 10 per cent. has been made. - Feb. 16. We have received the sched- ules, order of erference, and adjudication in the matter of Dewey C. Allchin, Bank- rupt No. 4796. The bankrupt is a resi- dent of Belding, and his occupation is that of a clothing merchant. The sched- ules show assets of $7,290.75, with lia- bilities listed at $11,841.27. The list of creditors of said bankrupt is as follows: Glenn E. Worth, Belding ________ $3,015.00 C. Baraff & Sons, Philadelphia __.__ 25.07 Keith Bros., Chicago... 7.50 Dutchess Mfg. Co., Poughkeepsie 32.91 Michael Sterns & Co., Rochester __ 170.49 Geo. F. Minto & Co., Detroit __-_ 85.73 Bradley Knitting Co., Delavan ___. 128.69 Merit Clothing Co., Mayfield __-__ 248.17 Herold Bertsch Shoe Co., G. R. 5.00 Glaser Bros., St. Louis ~-__________ 50.00 John Rich & Bros., Woolrich ___. 43.72 Lambknit Goods Co., Chicago __.__ 12.07 Mishaukee Rubber & Woolen Mfg. Mfg. Co., Mishaukee __----______ 15.00 Puritan Knitting Mills, Philadelphia a 65 Irving Cone Co., Chicago ae -00 Winar Cap Co., Grand Rapids ____ ar 50 Geo. F. Monto & Co., Detroit -___ 115.74 Fosoldt, Grand Rapids —__---_______ 38.45 Phillips-Jones Corp., Detroit ~_____ 69.40 Waterson & Denio, Rochester -___ 94.97 Stevenson Overall Co., Portland __ 33.98 Manassee Hat Co., Grand Rapids 29.00 Chas: Tobias, Cincinnati __.__.._._ 10.25 Nu-Way Stretch Suspender Co., AGrign: ole 16.53 Weiner Cap Co., Grand Rapids__ 33.71 Lambknit Goods Co., Colon ______ 18.60 Parrotte McIntyre & Co., Chicago 34.00 Moorhead Knitting Co., Harrisburg 56.35 J. Lb. Taylor & Co., Chicago _____ 67.41 C. Q. Mills Paper Co., Grand Rapids 32.22 Lowe & Campbell Co., Chicago__ 38.52 Duofold Hearth Underwear Co., Mohawk 2 29.26 Eclipse Needles Co., Philadelphia __ 66.50 Michael Stern & Co., Rochester ___ 80.00 Royal Robe Co., Chicago __._______ 13.65 C. J. Farley & Co., Grand Rapids 9.11 Alexander Martin Stores, Inc., G. R. 14.50 Belding Savings Bank, Belding -_ 60.00 Shotwell-Metzger Co., Belding ____ 130.00 Belding Co-operative Elevator Co., ESCO ee 20.00 Cedar Sprngs State Bank, C. Spr’s 130.00 Rockford State Bank, Rockford 1,650.00 Mrs. Ella Eardley, Grand Rapids_ 174.91 Dr. Geo. R. Smith, Belding ~_.____ 9.50 Sunnyville Creamery Co., Belding 31.10 Silk City Grocery Co., Belding eo 2h 00 Ledger Coal Co., Belding __________ 7.50 Salzman Sons, Belding ________..___ 12.00 Belding City Hospital, Belding __ 64.00 Mich. Bell Tele. Co., Belding _._.. 12.75 Consumers Power Co., Belding __ 3.65 Banner Publishing Co., Belding __ 30.00 Cecil Comstock, Belding ~_._______ 4,500.00 Dr. H. B. Weaver, Greenville __-__ 10.00 Lincoln Investment Co., Springfield 80.00 In the matter of Carl Thrams, Bank- rupt No. 4752, the adjourned first meet- ing of creditors was held Feb. 15. There were no appearances. The matter was further adjourned to Feb. 23, to permit secured claims and petitions for reclama- tion to be filed. In the matter of Charles Heyn, doing business as Heyn Grocery, Bankrupt No. 4471, the trustee has heretofore filed his final report and account, and a final meeting of creditors was held Feb. 5. The bankrupt was not present or rep- resented. The trustee was present in person. No creditors were present or rpresented. Claims were proved and allowed. The trustee’s final report and account was considered and approved and allowed. An order was made for the payment of expenses of administartion, as far as funds will permit. There were no dividends. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. Feb. 17. We have received the sched- ules, order of reference, and adjudication in the matter of Glenn Earl, Bankrupt No, 4798. The bankrupt is a resident of Kalamazoo, and his occupation is that of a laborer. The schedules show assets of $1,823.10, with liabilities of $75. In the matter of John B. Addis, Bank- rupt No. 4465, the trustee has heretofore filed his final report and account, and a final meeting of creditors was held Feb. 5. The bankrupt was not present or rep- resented. The trustee was present in person. The trustee’s final report and ac- count was considered and approved and allowed. Claims were proved and allow- ed. An order was made for the payment of expenses of administration and a first and final dividend to creditors of 21.9 per cent. No objections were made to the discharge of the bankrupt. All preferred taxes have heretofore been settled as a part of the sale of assets. The meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. In the matter of Miller Candy Co., a corporation, Bankrupt No. 4472, the trus- tee has heretofore filed his final report and account, and a final meeting of creditors was held Feb. 5. The trustee only was present in person. The trustee’s final report and account was approved and allowed. Claims were proved and MICHIGAN TRADESMAN allowed. An order was made for the payment of expenses of administration and preferred tax claims. There were no dividends to general creditors. All preferred labor claims and secured claims have heretofore been paid in full. No objections were made to the discharge of the bankrupt. The matter then ad- journed without date, and will be closed and returned to the district court, in due course. Feb. 20. We have received the sched- ules, order of reference and adjudication in the matter of Dirk J. Vander Werp and William Folkertsma, individually and as copartners doing business as Vander- Werp & Folkertsma, Bankrupt No. 48038. The bankrupt concern has its residence in Grand Rapids. The schedules show assets of $8,333.83, with liabilities listed at $9,239.84. The list of creditors of said bankrupts is as follows: Taxes, Grand Rapids 0.90. $171.54 Donker Coal Co., Grand Rapids __ 20.64 M. Colleton Co., Grand Rapids ____ 34.82 S. H. La Barge, Grand Rapids __-. 31.55 Levens & Kissenger Co., Milwaukee 14.15 M. Kuttnauer, Detroit ~----------- 29.64 J. Platte, Grand Rapids __________ 8.80 Standard Bulletin, Grand Rapids. 28.13 Scheftels & Simson, Milwaukee __ 28.13 Weiner Cap Co., Grand Rapids ____ 66.62 A. Adamits, Grand Rapids _____-_- 9.05 D. Parks. Grand Rapids _.... 15.30 Marx & Haas Korrekt, St. Louis 122.50 J. Lutens, Grand Rapids _.. _._ 900.00 Manassa Hat Co., Grand Rapids __ 18.63 Consumers Power Co., Grand Rap. 8.70 Edward DeHaan, Grand Rapids __ 318.00 William Bylsma, Grand Rapids__ 800.00 G. R. National Bank, Grand Rap. 3,232.35 Johanna Vander Werp, Grand R. 3,408.00 In the matter of Rayburn G. Peterman, ete., Bankrupt No. 4462, the trustee has heretofore filed his final report and ac- count, and a final meeting of creditors was held Feb. 5. The trustee was pres- ent in person. The trustee’s final report and account was considered and apvrov- ed and allowed. Claims were proved and allowed. No creditors were present or represented. An order was made for the vayment of expenses of administration, as far as funds would nermit. There were no dividends. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and re- turned to the district court in due course, —— oe > OUT AROUND. (Continued from page 9) After a generation or two of con- ventional idolization of Washington, there came a time during which the paradox was presented that those who had really studied the history of his time recognized his title to the high- est eminence, while many who knew little or nothing about it suspected that the Washington ‘tradition was almost wholly a myth, The myth-building im the case of Lincoln takes, to be sure, a quite dif- ferent form, ‘The Lincoln myith that is now making concerns not so much his personality as his intellect and his pur- poses. He is respresented as a prophet from whose inspiration we may derive the solution of all our present-day problems. “The democracy of Abra- ham Lincoln’s Gettysburg speech ap- plied in municipal affairs” is prescrib- ed as the magic solvenit of the prob- lem of city government; and on an adjoining page of the same prominent periodical in which this accurs we find that “the industrial evolutionist” mere- ly “agrees with Abraham Lincoln that ‘as the Author of man makes every in- dividual with one head and one pair of hands, it was probably intended that heads and hands should co-operate as friends, and that each © particular head should direct and control that pair of hands.’ That Lincoln in his Gettysburg speech was thinking solely of the preservation of the great re- public which for three-quarters of a century had represented to the world the cause of democracy, thait in speak- ine of the control of one man’s hands by another man’s head he was (as we assume in the absence of context) pro- testing against chattel slavery, makes no difference to these myth-makers. They are bent on finding in him a vision and a purpose of which no trace is to be found in his words or acts; a process which bids fair to transform the most genuine and most human of men into a shimmering vision of un- earthly wisdom in whose reality no- body will believe. “We are doing just what Lincoln would do if he were living” has be- come a familiar catchword in these latter days. But nobody says “we are doing just what Washington would do.” For this many reasons may be assigned. Lincoln lived nearer to our own time. Lincoln was a man of the people, while Washington was a land- ed gentleman. Lincoln was of a genial and sympathetic nature, while Wash- ington was cold and reserved. There is something in all this. But perhaps most important of all is the fact that Lincoln’s connection with the emanci- pation of the slaves lends itself to an indefinite amount of emotional ex- ploitation, and this is a time of emo- tional exploitation. If we look facts squarely in the face, however—if, in- stead of setting up a fictitious Lincoln or wrenching his words into fantasitic meanings, we examine his acts and his words as in very truth they were—we shall find that the name of Lincoln lends no more countenance to emotion- al agitation in the name of a vague humanitarianism than does the name of Washington himself. Different as were the two men, in native disposition as well as in education and environ- ment, they were alike in their sense of solemn responsibility as custodians of the cause of a Nation of sober and law-abiding freemen. Not even Wash- ington ever more firmness than did Lincoln in pursuing, amid all the tumult and clamor of the great war, that steady course dictated by this conception of his duty under the Con- stitution. Of our two foremost men, neither was the prophet of a new morality or a new sociology; both did supreme service to their country and to the world iby performing with con- summate sagacity and with unstinited devotion the plain duties of leadership and government. ” showed The visit Ralph Waldo Emerson made to Grand Rapids to deliver a lecture was in 1860, instead of 1853, as stated by Dr. Preston Bradley in his talk on Emerson, Sunday Feb, 13. On that occasion, the Grand Rapids Eagle, then the leading daily news- paper in Grand Rapids, made fun of the lecture and the lecturer, insisting that the effort was hardly worth the 25 cents which his auditors paid to hear the greatest genius of the age. I know plenty of people nowadays who would gladly pay $25 for the privilege of listening to an hour’s talk by Emerson. If Dr. Bradley had not made a slip of the tongue in giving the date of Emerson’s visit to Michigan the circumstance would not have at- tracted the attention it did. As a mat- ter of fact, the statement was brought to my attention by Librarian Ranck and Federal Judge Raymond. Two West side gentlemen announce their intention of running for Com- a aan rr agree 23 missioner in the First ward—Living- ston J. Rivard and Bernard J. Orth— as anti-Welsh candidates. This means that they are opposed to the utterance of any more scrip and the continuance cf the city commissary store. It strikes me that these men ought to re- ceive the support of every West side grocer and meat dealer. E. A. Stowe. GREENE SALES CO. SPECIAL SALES CONDUCTORS Reduction — Money-raising or Quitting Business Sales. 142 N. Mechanic St. Phone 9519 JACKSON, MICHIGAN Sand Lime Brick Nothing as Durabie Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan ‘Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too smal! to open accounts. Wanted—Stocks of dry goods, groceries, and general merchandise. Will pay cash. Address No. 497, c/o Michigan Trades- man. 497 For , Sale—Grocery and. meat “market in good location. Bargain if taken at once. Address No. 500, c/o Michigan Trades- man. — 500 For Rent—M. N. ‘Parris store building in Grand Rapids, 50 x 100, suitable for general merchandising. If necessary, will divide to suit. Original fixtures on hand. M. N. Parris, telephone 54024, 1201 So. Division Ave., Grand Rapids, Mich. 502 For Sale Cheap—Good as new Reming- ton cash register, capacity $.01 to $49.99. Paul Gezon & Co., 2311 Lee St., Grand Rapids, Mich. 503 i'll pay cash for any stock of mer- chandise, none too large or too smail. Write, phone, or wire. L. LEVINSOHN, Saginaw, Mich. Oe eee en ae ee MICHIGAN TRADESMAN February 24, 1932 DETROIT DOINGS. Late Business News From Michigan’s Metropolis. Joseph Weiner, retail dry goods, 5320 Russell street, has filed a volun- tary petition in bankruptcy in the Uz S. District ‘Court here, listing labili- ties of $2,401 and assets of $2,144. Involuntary bankruptcy proceedings have been filed in the U. S, District Court here against Robert A. Montieth, retail women’s wear and _ millinery, 3511 Trumbull avenue, by Ralph R. Goldsmith, attorney, representing Hart & Co., $2,026; Crown Hat Mfg. Co., $883; Samuel Lewis, $248. An involuntary petition in bankrupt- cy has been filed in U. S, District Court here against ‘Meyer Pearson, re- tail men’s furnishings, 9101 Oakland, by Irwin I. Cohn and McLeod, Fixel, Abbot & Fixel, attorneys representing A. Krolik Co., $197; B. V. D. Sales Corp., $129; I. Shetzer Co., $194. Involuntary bankruptcy proceedings have been filed in the U. S. District Court here against Sheeton, Inc., retail furs, 1453 Farmer street, by John Mc- Neil Burns, attorney, representing Rosenberg Bros., $500; A. C. Paper, Inc., $6; Wellman-Just Furs, $21. Morris Fabrick, furrier, 8907 12th street, has filed a voluntary petition in bankruptcy in the U. S. District ‘Court here, listing liabilities of $18,702 and assets of $9,688. Involuntary bankruptcy proceedings have been ‘filed in the U. S. District Court here against Andrews & Shell- fish, retail men’s furnishings 1454 Washington boulevard, by John Mc- Neill Burns, attorney, representing Grossman ‘Clothing Co., $290; Moor- head Knitting Co., $104; Standard Neckwear Co., $435. That the automobile industry will reach its production and sales peaks later this year than usual is a convic- tion that grows among observers in Detroit. Last year the high point. of production came in April and was fol- lowed by a sharp curtailment. This year the peak output is not expected until May, and nothing like the Sum- mer decline of last year is foreseen. The largest single factor in the de- lay in reaching maximum output, of course, is ford. After the new car has been exhibited generally the first week in March the buying tide will be fully unleashed and the whole industry will pick up, Activity in the popular price field) where real volume buying is to be achieved, has been sharply curtailed for months. Not merely ford, but all the other manufacturers in this class are expecting a considerable accelera- tion of demand once the much dis- cussed successors to the Model A have put in their public appearance, Now that ford’s program stands re- vealed, the atmosphere of Detroit is surcharged with the conviction that the present year will mark the industry’s come-back, Bulwarking this ‘belief is the employment situation, which is improving in most of the larger fac- tories. ‘Chevrolet is keeping up to its average payroll of 35,000, which was maintained during the 1931 Spring season. Packard is giving employment to 8,000, its largest roster in three years. Buick is running five days a week. Hudson is operating on an eight-hour day, six day week basis, and Graham-Paige has more than 2,400 men on its payroll, the. largest force since June, 1930. With the acquisition of the Michigan assets of the DeVaux iMotors, Inc., Continental Motors Corporation be- comes a passenger car manufacturer, and the newest comer among the motor cars gets a new lease on life, Production will begin under the new financial set-up on ‘March 15. Execu- tive personnel of the DeVaux com- pany will remain unchanged and the dealer organization will continue sub- stantially the same. The past week saw the beginning of production of the Rockne “65,” the smaller member of the line. Until now only the “75” has been in the course of manufacture with operations con- fined to the plant at South Bend, The Detroit factory will work altogether _on the smaller series and by the end of the current month it is hoped the plant will have reached a daily output of 200 cars. Tires that come in colors, manufac- tured iby ‘Goodrich under a patented process, are attracting considerable attention as possible equipment on sport and de luxe models of passenger cars, The tires are made in ten differ- ent shades, guaranteed to be sunfast. ——_—_» + ~---__ Great Honor Conferred on Walter S. Lawton. We are including in news items re- garding the members of Grand Rapids Council No. 131, United Commercial Travelers of America, one that scarce- ly belongs there. We feel that a great honor has been bestowed upon one of our members, that comes only to a few men during their lifetime. To desire the esteem and good will of our fellowmen and associates is a very worthy ambition and to merit it is a real accomplishment in life. ‘But to be held in affectionate regard by one’s em- ployers, co-workers and business men on whom one has called for the third of a century, is reaching the pinnacle of a successful life. Past Counselor of Grand Rapids Council, and Past Grand Counselor of the Domain of ‘Michigan, Brother Walter S, Lawton, was tend- ered a very unusual “surprise party” and testimonial dinner by his friends and business associates, at the Olds Hotel, Lansing, last Friday night. Two hundred druggists and representatives of wholesale drug interests assembled at the Olds Hotel to honor our broth- er whose life has been one of helpful, unselfish and inspiring service. He was presented with a traveling bag iby his associates: and his firm, which was represented iby the business, man- ager and the treasurer, presented him with a beautiful gold wrist watch, on which is engraved “Walter S. Lawton, thirty-three years of loyal service, Dr. Miles Medical ‘Co., Elkhart, Indiana.” This party was arranged by F, E. Hol- brook, Detroit, and R. A. Turrell, of Croswell. ‘A distinguished honor, such as this merits more than passing atten- tion. In this period of retarded busi- ness and doubt about the future, it is a tremendous testimony of good will and affection that business men from practically all over the State of Michi- gan should assemble at Lansing to pay tribute to one of their number. It 3 convinces the thoughtful man_ that sentiment and doyalty to high ideals is about the most vital thing left in American business. We congratulate Brother Lawton on this most extra- ordinary occasion. The many encouraging reports of the interest manifested in the annual ball and homecoming party of Grand Rapids Council to be held in Moose Temple the evening of March 5 con- vinces the committee in charge that we have decided upon the right program for a popular response. ‘Sale of tickets is progressing nicely and we hope we have adopted a program ‘that will be used in other councils, The import- ance of “Team Work” in councils as well as in all social affairs was never greater than it is to-day. Permit me to remind you again that definite plans, worked out with enthusiasm, are sure to ibring excellent results. The meetings of the committee have de- veloped some clever humorists who, were it not for their modesty, would make Will Rogers look to his laurels, Grand: ‘Rapids ‘Council as a body ex- tends its profound sympathy to Broth- Walter S. Lawton. er Henry Brasch in the passing of his wife to the life beyond this, where we believe all will ‘be at peace and where we will enjoy a re-union with the loved ones who have gone before. John P, Dalton, President of the Salesman’s Club of (Grand Rapids, and wife took their son to Mayo Brother’s hospital, at Rochester, Minn., last Sun- day. He was seriously injured some time past in an automobile accident. He is recovering nicely, but his par- ents felt a further examination would be tbeneficial. The annual meeting of the Council will be held March 5 in Temple of Loyal Order of Moose. The morning session will open at ‘10 a, m, and the afternoon session at ‘2 p,m, Thhe offi- cers of the Council would like to see a large attendance at both sessions, particularly in the afternoon, when we will elect officers for the ensuing year, and delegates to the Grand Council which. will be held in Kalamazoo the first week in June. i ——_+-.—____ Advantages of Maintaining Merchan- dise Control, (Continued from page 1) Wash boilers. About the same thing would apply to them as applies to the axes and would apply to a number of other items. It is a big help to a buy- er to know just how many of each kind he has sold since the last order. I think that in naming the items that I have just mentioned that I have given you a pretty good idea of what benefits are derived from merchandise control. I will now give you the other major lines which we have un- der control without stopping to go into detail on each line, as in most cases what I have already said will apply to these lines. The Boyer ‘Chemical Co. line: Crockery and jars. Dry colors, Enamel ware. The line: Enderes (Manufacturing Galvanized ware. ‘Window glass, Ladders. Muralite. Hay tools and barn equipment, Nails, Steel roofing and accessories. Padlocks. Wire cloth. Pipe, Poultry netting, Rope. Prepared roofing. Sandpaper, Screen doors, Silverware, Skis. Sleds. Steel goods, White lead, Window sash, Wrapping twine, I presume that a great many of you merchants here in this room think that you have some very profitable lines in your stores on which you have a good turnover and on which you think you are making money, If you want to know instead of think you know, I would respectfully suggest to you that you put some of these lines under merchandise control. Possibly you will find that you are entirely correct, but you may also find that in these lines which you think are doing very well, you have items which are only turn- ing once or twice a year, and believe me, these once or twice a year items are the ones that at our place in Big Rapids get a lot of attention. They are either speeded up in turnover or are discontinued entirely: and if it wasn’t for Merchandise Control we would not be able to spot them in such large numbers as we have. Merchandise control is not a new system with us. We have been using it in our business for the past- four years. When the Association came out about a year ago with their con- trol records we saw at a glance that in most cases they were far superior to ours and with the exception of two major lines, we have adopted the As- sociation’s form in all cases. It is not as much work as you might think it is to institute and operate merchandise control. I will admit that it takes some little time to get a new line un- der way, but once started, the time saved in buying and the accurate in- formation which you have always in front of you is worth far more than the little time it takes. i j MICHIGAN BELL TELEPHONE Co. Photo Courtesy of The Detroit News MICHIGAN as a Winter Resort Michigan, widely known as a summer vacationland, is becoming recognized as an unexcelled winter playground. It offers abundant opportunities for the enjoyment of exhilarating winter sports . . . innumerable hills for skiing and tobogganing . . . thousands of lakes for skating and ice-boating . .. forests and rivers for hunting and fishing . . . all easily accessible over fine roads and railways, and by air. It is in the interest of all who reside in Michigan to contemplate the winter attractions of our state, and to call them to the attention of others. Michigan is a great state to live in and a great state to visit. Wherever you go in Michigan — at work or play — Long Distance telephone service will keep you in constant touch with home and office. TRUE FRIEND LILY WHITE FLOUR “The flour the best cooks use” Made by the Valley City Milling Co. Grand Rapids VINKEMULDER COMPANY Grand Rapids, Michigan BRANCH AT PETOSKEY, MICH. Distributors Fresh Fruits and Vegetables Cranberries, Grapefruit, “Yellow Kid’? Bananas, Oranges, Onions, Fresh Green Vegetables, etc. Rademaker-Dooge Grocer Co. Distributors Fremont Sweet Peas Miss Michigan Ex Stand Cut Wax Beans Miss Michigan Ex Stand Cut Green Beans Miss Michigan Sweet Peas Miss Michigan Early June Peas Above all packed by Fremont Canning Co. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RA,PIDS, M I‘-C HIGAN OYSTERS (Chesapeake Bay) Blue Points in the Shell. Counts, Selects, and Standards. SEA FOODS LAKE FISH Wholesale GEO. B. READER Grand Rapids, Mich. Jennings Vanilla Bean Extract Messina Lemon ‘“‘Terpeneless’’ Ex- tract, Anise, Cassia, Clove, Rose, Almond, Orange, Raspberry, Win- tergreen, Peppermint. Jennings Flavoring Extract Co. Grand Rapids, Mich. Michigan Hardware Co. 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICHIGAN a Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE & WV The ability to invest wisely is the keystone of prosperity A. E. KUSTERER & CO. 403-406 Michigan Trust Building GRAND RAPIDS, MICHIGAN Phone 4267 The Oldest Investment Banking House in Western Michigan CALL US WE SAVE YOU 25% TO 40% ON YOUR INSURANCE COST CUIOLO THE MILL MUTUALS AGENCY 208 NORTH CAPITOL AVENUE LANSING, MICHIGAN Phone 20741 BRANCHES GRAND RAPIDS—601 Grand Rapids Trust Building Telephone 95923 DETROIT—716 Transportation Building Telephone Randolph 0729 YOUR Selling Cost is less when you stock goods of known value. Especially when the price has been established by the manufacturer and you realize your full profit as you do on Baking Powder Same Price for over 40 years 25 ounces for 25c A fair price to the consumer and good profit for you. Why ask your cus- tomers to pay War Prices! It will pay you to feature K C Millions of Pounds Used by Our Government