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>7e TRADESMAN COMPANY, PUBLISHERSE © eee oe LEST. 1883 4
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Forty-ninth Year GRAND RAPIDS, WED nay APRIL 18, 1932 Nunabes 2534
ce
ic
WHAT IS AN AMERICAN?
A man with just a bit of common sense,
Who doesn’t act as though he knew it all;
Who doesn’t sit and whittle on the fence
While waiting for the voice of fame to call.
A man who keeps himself in full control,
Who counts upon his actions more than words;
A man who has a conscience and a soul,
Who doesn’t think fine feathers make fine birds.
Who values principle above mere gain,
With more regard for honor than for pelf;
Who'll stand a lot of grief and not complain,
Who isn’t always bragging up himself.
Who, while he isn’t looking for a fight,
Will not be bulldozed into doing wrong;
Who stands square-shouldered for the right,
And helps to push all worthy things along.
Who loves to aid the needy and the weak,
Who keeps the faith in all things great and small;
Who has a voice, is not afraid to speak,
And favors graft and slackers not at all.
Who's dignified, can take a thrust,
Whom flattery will never move;
Who does not veer at every gust,
Who's satisfied to let his works his purpose prove.
Well-balanced, calm and not in haste,
A pleasant, earnest sort of man;
Dead set against all idleness and waste—
This is what I take to be the true American.
John C. Wright.
Remember that April 19 is Patriot day. Unfurl your flag on that day.
~Ea
SS)
Are the canned foods you feature grown
and packed
in your home
state?
W. R. Roach & Co.,
Grand Rapids, main-
tain seven modern
Michigan factories
for the canning of
products grown by
Michigan farmers.
i {| “
Ow “NA”
cf, } (self-rising)
Owe FLOUR
~. “brings repeat-order business
/
Bakes ‘em /
ina jiffy.
A complete line of canned vegetables and fruits
A recent reduction in the price of Mueller’s Cooked Spaghetti,
puts this popular product on an even price basis with our reg-
ular packaged goods.
This will enable grocers to sell it at the same retail price they
are asking for other Mueller Products.
There has been no change in net weights—and you probably
need no assurance that Mueller’s high standard of quality will
be rigidly maintained.
Offer your customers a quality product at a popular price.
Cc. F. MUELLER COMPANY
New Jersey
Jersey City
Also Macaroni - Spaghetti - Elbow Macaroni - Egg Noodles
MICHIGAN BELL
TELEPHONE CO.
66
OWere stopping over night at
the hotel, Dorothy. I found your
name in the telephone book.”
&
Visitors from out-of-town, as well as local
friends and acquaintances, can locate you easily
if your name is in the telephone directory.
Both men and women find that having their
names in the telephone directory often proves
a valuable business asset, also.
And, in emergencies, such as fire, accident or
sudden sickness, your telephone
enables you to summon help & A
immediately. y
Rademaker-Dooge Grocer Co.
Distributors
Fremont Sweet Peas
Miss Michigan Ex Stand Cut Wax Beans
Miss Michigan Ex Stand Cut Green Beans
Miss Michigan Sweet Peas
Miss Michigan Early June Peas
Above all packed by Fremont Canning Co.
GRAND RAPIDS PAPER Box Co.
Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING
G R AN D RAPIDS, MICHIGAN
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Forty-ninth Year
GRAND RAPIDS, WEDNESSDAY, APRIL 13, 1932
Number 2534
MICHIGAN TRADESMAN
E. A. Stowe, Editor
PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.
UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.
DEVOTED TO the best interests of business men,
SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictty in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cente
each. Extra copies of urrent issues, 10 cents; issues a
month or more old. 15 cents; issues a year or more
ald, 25 cents; issues five years or more old 50 cents.
Entered September 23, 1883, at the Postoftice of Grand
Rapids as second class matter under Act of March
3, 1879.
JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.
SOME TRENDS IN TRADE.
Sidelights on the General Business
Situation.
Where are sales activities likely to
be most productive in the next month,
in relation to last year’s returns? Stan-
dard Statistics names the following
centers: the textile districts of Massa-
chusetts and the Carolinas, the shoe
cities of Massachusetts and New York
State, Albany, Newark, Trenton, Bal-
timore, Washington, Milwaukee, St.
Louis, Knoxville, Colorado Springs,
Tucson and Portland, Oregon.
Railroad loadings and electric power
consumption indices last week made
poor comparisons with last year, but
it should be remembered that this year,
because of unseasonable weather and
ford’s delay in coming out with new
models, any normal seasonal increase
will come later than in 1931, thus mak-
ing week to week comparisons difficult.
Great Britain ended her financial
year on March 31 with a balanced
budget anda surplus of 364,000 pounds
sterling. She is entitled to lots of
credit, but she didn’t have the help of
our Congress.
Will the three largest motor com-
panies increase their sales volume and
will they make a profit? They have
slashed prices and each seems deter-
mined to get an increased share of the
available business. In the same week
that they advertised new models at
lower prices, Auburn advanced its price
$100 on all models.
The combination of price and qual-
ity. in this year’s automobile crop
should be a test of both the public’s
willingness and its ability to buy. Mr.
Chrysler says that his current Ply-
mouth at $495 is faster and ten times
as smart as his 1924 Chrysler at $1,800;
that it is the same size and just as
powerful.
The railroads, like the motor com-
panies, are giving the people more for
their money. Ejighteen-hour trains to
Chicago are now available at the same
price as the former twenty-hour sched-
ules; extra fares have been eliminated
on all other trains on the Boston-
New York-Chicago-St. Louis run, and
the C. & O. will later in the month
offer a completely air-cooled and con-
ditioned train for long-distance travel.
The Department of Agriculture esti-
mates that on Jan. 15 the average price
of all farm products in the country was
only 63 per cent. of the average of
the last five pre-war years, and that
the average price of goods which
farmers are accustomed to buy was
121 per cent. On this basis, farmers,
as a group, are able to make only 50
per cent. of the purchases which they
were accustomed to make in the pre-
war years. But as compared with the
industrial situation in the large cities,
it is well to remember that the farmer
in most cases owns his home and has
a plentiful supply of vegetables and
faithful standbys in his cows and
chickens.
The ability of the public as a whole
to buy has dropped 42.7 per cent. since
its peak in August, 1929, according to
a new index. The index is made up of
three components: Farm income, de-
rived from crop and animal market-
ings, multiplied by their prices, ad-
justed for the cost of farm machinery
and materials; factory payrolls; rail-
way wages. Each factor is adjusted
for seasonal variation and the whole is
then adjusted for cost of living, as
shown by the National Industrial Con-
ference Board figures.
Bank debits for the week ending
March 30 declined 12 per cent. from
the preceding week, but for many of
the reporting cities only five business
days were included because of Good
Friday holiday.
Industrial leaders hope that Mr.’
Hoover will publicly advocate the pur-
chase of their products, just as he
urged last week the purchase of auto-
mobiles as a “real contribution to em-
ployment.”
Payments to American farm equip-
ment companies of acceptances due
so far this year from the Soviet gov-
ernment for shipments made in previ-
ous years have been met on schedule,
but indications are that increasing
scarcity of foreign currency is making
the Soviet authorities ask the privilege
of payment in rubles on new purchases.
Financial skies are clearing up. Bank
failures are fewer, re-openings more
frequent, and nearly all of the changes
in last week’s Federal Reserve state-
ment are favorable. Hoarding seems
to ‘be decreasing, for currency in cir-
culation showed the largest decline
since the last week in 1931. Gold hold-
ings are up slightly, and both the out-
standing credits and the deposits of
local reporting banks are higher.
Colonel Leonard P. Ayres, in ap-
plauding the expositions held in fifty-
five cities by the General Motors Cor-
poration (and which were attended by
1,500,000 people in the first two days),
said: “The financial crisis is past. The
time could not have been chosen bet-
ter (for the exposition). It presents to
the people of all sections an example
of business courage, and unshakable
confidence in the future that must
prove contagious.”
Building construction, as measured
by F. W. Dodge data, was for the first
three weeks of March off 72 per cent.
from last year, and the first quarter
showing will be almost as bad. The
sharpest declines are in public works
and utilities. The U. S. Bureau of
Labor says that last year homes were
built for 98178 families in the leading
237 cities. In 1925, the peak year for
residential construction, there were
491 222.
a UC eee
Gabby Gleanings From Grand Rapids.
James E. Granger, (Stone-Ordean
Co., wholesale grocer of Duluth), is
in the city for a few days, called here
by the illness of his brother, Will E.
Granger. The latter is so far recover-
ed that he will probably accompany
his brother on his return to Duluth
the latter part of this week. Possibly
he will conclude to become a perma-
nent resident of the City of the Un-
salted Seas.
A. E. Brooks, who was engaged in
the manufacturing confectionery busi-
ness in this market all his life until his
retirement from business, two or three
years ago, will be 90 years old Aug. 16.
He is in good health and is full of
hope and courage for the future. His
birthday should take the form of a
civic celebration.
Frank S. Verbeck, our hotel cor-
respondent for many years, started
from ‘this home in Los Angeles last
week for Michigan, where he expected
to surprise his hotel friends in their
state convention at Lansing this week.
While about 100 miles out of Los
Angeles he was taken with a sudden
attack of acute indigestion, which
forced him to return home and take
to his bed. The attending physician
reports that the trip can possibly be
undertaken again in the course of a
few weeks.
Oscar J. Levy, who has been city
(Grand Rapids) salesman for A. Kro-
lik & Co., of Detroit, for the past
twenty-six years, has taken a similar
position with Chas. G. Graham & Co.,
direct mill selling agents and dry goods
commission merchants. Mr. Levy is
one of the best posted dry goods sales-
men in this market and will make a
record with his present connection.
A. L. Averill, retail grocer, has
moved his stock from 1589 Plainfield
avenue to 701 Knapp avenue.
IN THE REALM OF RASCALITY.
Questionable Schemes Which Are
Under Suspicion.
The Apple Hat Co., of St. Louis
distributor of: caps “without orders,”
which ‘has been in a constant wrangle
with retailers throughout the country
on account of this utterly dishonest
system of distribution, is no more.
It folded up last week, and was con-
solidated with the National Manufac-
turing Co. of St. Louis, another whole-
sale cap and hat concern,
In response to an enquiry as to
whether the consolidated company
would continue the system of sending
out shipments of hats and caps to mer-
chants without orders, the National
says in a letter dated April 1, 1932:
“We wish to advise, in answer to
yours of March 31, that there will be
no more Apple caps shipped without
orders, as we have consolidated the
firm, and this company will sell both
Apple caps and the Eddie Cantor caps,
but through salesmen and mail orders.
There will be no shipments unless or-
dered.”
Just what led to the consolidation is
not known. One report is that finan-
cial difficulty was what caused it. An-
other is that the Apple Hat Co. had
aroused so much antagonism among
retailers by its system of shipping a
merchant a lot of caps without orders,
and expecting him to return them, or
sell them, that it could not continue
in business, Also it is known that the
United States Post Office department
did not think much of the Apple meth-
ods of trying to force merchants to
pay for caps they had not ordered and
did no twant. The Post Office ruled
that no merchant was obliged to re-
turn unordered merchandise, delivered
to him without privilege or opportun-
ity of examination. Merchants were
taking advantage of that ruling, and
this involved the company in consid-
erable loss.
The Apple Co. resorted to all sorts
of high-pressure measures to enforce
collection of accounts alleged to be
due for caps which the merchant had
not ordered, and it was some of this
strong-arm stuff that got the company
in bad with the Postoffice inspectors.
Their last stunt was to send to the
debtor a copy of a letter which they
pretended to have sent to the Post-
master General of the United States,
notifying the P, M, G. that the mer-
chant had stolen their caps and that
the Government should get after him
and throw him into jail. Of course,
they sent no such letter to the P, M.
G.—it was just a bluff, but the P. M.
G. didn’t like having his official name
and title used in such a questionable
collection scheme. So it was the Ap-
ple concern that was in bad with the
Postoffice department, not the mer-
chant who refused to return or pay
for unordered caps...
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2
CONCLUDING PROCEEDINGS
Of the Retail Grocers’ Convention at
Battle Creek. :
The Tuesday afternoon session of
the (Michigan Retail Grocers and Meat
Dealers convention was set aside for
round table discussion of practical busi-
ness problems as an experiment.
At practically every convention a
great deal of dissatisfaction is mani-
fested by retailers who have traveled
often hundreds of miles at considerable
expense in the hopes of being able to
learn how to solve some of their try-
ing problems and are usually subjected
to listening to long, tiresome, theoretic
prepared speeches that could just as
well be published and read at their
leisure.
Following the showing of the film
entitled “How to build community
prestige,” the discussion was conduct-
ed by Past President Gerrit Vander-
Hooning, of Grand Rapids. *
A number of outstanding prominent
retailers of Michigan, Illinois and
Indiana were in attendance, and the
matter of anti-chain legislation was
first discussed and requested to in-
struct the officers as to what action
should be taken in regard to retail
sales tax. After considerable discus-
sion, the matter was referred to the
Legislative Committee.
The cost of doing business was then
taken up, the matter of advertising and
delivery, consuming greater part of the
afternoon, which was participated in
freely by the membership. and at 5
o'clock the discussion was discontinued
to give way to the presentation of
premiums.
An expression was requested by
President Schultz as ‘to whether the
members approved of the roundtable
discussion as a substitute for the usual
written speeches, and it was over-
whelmingly evidenced that the round-
table discussion was’ preferred,
Future conventions will, no doubt,
find programs made up of important re-
tailer problems, assigned to various
prominent retailers, with an opportun-
ity to specialize on the topics to be
discussed and assigned to them far in
advance of the convention, so the mat-
ters can receive the benefit of careful
study long previous to presentation.
At the Wednesday forenoon session
the following officers were elected:
President—Paul ‘Schmidt, Lansing.
First Vice-President—Theo, J. Bath-
ke, Petoskey.
Second Vice-President — Rudolph
Eckert, Flint.
Treasurer—Orla H. Bailey, Sr., Lan-
sing.
Directors—John E. Lurie, Detroit;
E. B. Hawley, Battle Creek; Ward
Newman, Pontiac; Hans Jorgenson,
Muskegon; L. V. Eberhard, Grand
Rapids,
The Board of Directors held an ex-
ecutive session immediately following
final adjournment of the convention
and unanimously elected Herman Han-
son Secretary.
Grand Rapids was unanimously
chosen as the 1933 convention city.
The following resolutions were
unanimously adopted:
Resolution No. 1.
Whereas—The Federal bankruptcy
laws are an extreme hardship on the
retail food industry, permitting filing
of voluntary bankruptcy and rendering
it impossible to recover for necessaries
of life sold to bankrupt; and
Whereas—The retail food industry,
dealing in the necessities of life that
are consumed are impossible to re-
possess or protect iby liens of any na-
ture; and
Whereas—The losses suffered by
bankruptcy proceedings add to the
cost of retailers’ cost of doing business,
thereby penalizing the general public;
therefore be it
Resolved—We, the members of the
Retail Grocers and Meat Dealers As-
sociation of Michigan, in convention
assembled this sixth day of April,
MICHIGAN TRADESMAN
1932, urgently appeal to the members
of the Judiciary Committee to report
favorably on House Rule 7430 provid-
ing for exemptions from all bankrupt-
cy proceedings of debts incurred for
the necessities of life; and be it further
Resolved — Our representatives in
Congress and Senate be urged to sup-
port the amendment to the Federal
bankruptcy ‘aw providing for the
barring of discharge of debts for the
necessities of life; and be it further
Resolved—The Secretary of this As-
sociation of (Retail Grocers and Meat
Dealers be instructed to forward a
copy of these resolutions to the Michi-
gan members of Congress and Senate.
Resolution No. 2.
Whereas — Our present business
chaos is largely responsible due to un-
sound and uneconomic practices of
various natures; and
‘Whereas—A price maintenance bill
has been introduced in our ‘Congress
and Senate on a number of occasions
by various sponsors; and
Whereas—A price maintenance bill
known as the ‘Capper-Kelly bill is
again being considered in its original
form by our Senate and known as
Capper-Kelly fair trade bill S 97; and
Whereas—Our Association has ex-
pressed itself favorable on several pre-
vious occasions to the enactment of a
price maintenance or fair trade bill,
therefore be it
Resolved—We, Retail Grocers and
Meat Dealers of Michigan in executive
session assembled in the city of Battle
Creek this sixth day of April, 1932,
again go on record as favoring not
only the enactment of the Capper-
Kelly fair trade bill S 97, but instruct
our officers to take the necessary
means required in the introduction of a
fair trade bill in our Michigan State
Legislature during the 1933 session;
and be it further
Resolved — Our’ membership and
friends be informed when ‘the bill is
being introduced in the 1933 Michigan
Legislature, as an added precaution
against further delay on the part of
our United States Senate in acting on
the ‘Capper-Kelly bill, that they may
contact their Representatives and State
Senators, urging them to support a
State fair trade measure, as a further
protection,
Resolution No. 3.
Whereas—Our Federal Trade Com-
mission has endeavored to regulate the
abuses practiced by ‘the trade channels
by the adoption of a voluntary code
of ethics and rules for the guidance of
the trade, and
Whereas—The rules established for
the regulation of the grocery trade has
not been concurred in by various
branches of the food industry, thereby
failing in its purposes; and
Whereas — The Honorable Gerald
P. Nye, member of the ‘Senate from
the State of North Dakota, having
keenly observed the honest endeavor
of a portion of the trade channels to
regulate and eliminate the trade abuses
and realizing the inability of the Fed-
eral Trade Commission as being pow-
erless for lack of legislative authority
to enforce same; and
Whereas—Senator Nye has _ intro-
duced three measures in the Senate of
the United States known as Senate
bill 2626, “An act to create a Federal
Trade ‘Commission, ‘to define its
powers and duties.” Senate bill 2627,
“A bill to establish a Federal Trade
Court,’ and Senate bill 2628 “To
amend the act entitled ‘an act to create
a Federal Trade ‘Commission’;”
therefore be it
Resolved—We, members of the Re-
tail Grocers and Meat Dealers As-
sociation of Michigan, in executive
session assembled in the city of Battle
‘Creek this sixth day of April, 1932,
express to the Honorable Gerald P.
Nye by a vote of confidence and ap-
preciation for his efforts in our behalf;
and be it further
Resolved—Our Secretary be instruct-
ed to communicate with the Michigan
Senators, urging their co-operation
with Senator Nye in the establishment
of a Federal Trade Commission sup-
ported by a Federal Trade ‘Court, in
order ‘that trade abuses may be curbed
and that the trade channels may be
freed of obstructions detrimental to the
public in general,
Resolution No. 4.
Whereas—It has been called to our
attention that the large chain organ-
izations are conducting brokerage busi-
ness in fresh fruits and vegetables; and
Whereas—It has also become known
that large amounts of fresh fruits and
vegetables are being solicited from
producers by said brokerage auxiliaries
in excess of their own retail require-
ments; and
Whereas—The surplus fruit and
vegetables are being offered and sold
by said brokerage auxiliaries to
wholesalers and produce terminals, to
be resold to independent retailers; and
Whereas—The system is placing the
independent retailers at a great dis-
advantage in meeting the competition
of the syndicate chains; therefore be it
Resolved—We, the members of the
Retail Grocers and Meat Dealers As-
sociation of Michigan, in convention
assembled this sixth day of April, 1932,
instruct our Secretary to obtain the
names of brands resold in this manner;
and be it further
Resolved—The members of our As-
sociation lend their efforts in making
these facts known to other retailers
throughout the State of Michigan, that
they may guard themselves against
this unsound business practice and un-
fair competition.
Resolution No. 5.
Whereas—It has been our privilege
to be the guests of the Battle Creek
Retail Grocers and Meat Dealers and
the management of the ‘W. K. Kellogg
Co., for three days while in convention
assembled; and
Whereas—During our three days’
sojourn our hosts have cheerfully and
graciously devoted much time, effort
and expense to provide every possible
comfort in making our visit a most en-
joyable one; therefore be it
Resolved—We, the Retail Grocers
and Meat Dealers Association of
Michigan, in executive session as-
sembled this sixth day of April, 1932,
in the city of Battle Creek, express our
appreciation and gratitude to our hosts
for the cordial and wholesome enter-
tainment while in attendance at this
thirty-fourth annual convention,
Resolution No. 6.
Whereas—Our constitution and by-
laws does not provide for any compen-
sation for the performing of the detail
work and care of our Association
finances, and
Whereas—Our Treasurer, Orla H.
Bailey, Sr., has served faithfully and
unselfishly as guardian of our finances
for the past two years; therefore be it
Resolved—We the members of the
Retail Grocers and Meat Dealers As-
sociation of Michigan, in annual con-
vention assembled in tthe city of Battle
‘Creek this sixth day of April, 1932, ex-
press our sincere appreciation for the
efficient manner our finances have
been guarded; and be it further
Resolved—The ‘Secretary and Presi-
dent of our Association be instructed
to issue and approve a warrant on the
treasury to be paid to Treasurer Orla
H. Bailey, 'Sr., to the extent of $50 as
a token of our sincere appreciation.
Resolution ‘No. 7
Whereas—Our State Association de-
velopment has been greately hampered
for a number of years, due to the lack
of sufficient finances ‘to contact the re-
tail grocers and meat dealers through-
out the State; and :
Whereas—It has been the policy of
all Food State Associations, wherever
organized, to sponsor as a medium of
contacting ‘the retailers effectively and
economically by means of an Associa-
tion owned trade publication; and
Whereas—The publications are be-
ing financed by display advertising, the
April 13, 1932
same as any privately owned publica-
tion; and
'Whereas—The officers and directors
of our Michigan Association have avail-
ed themselves by authority of a refer-
endum vote polled iby mail of this
means of contacting Michigan retail-
ers of food for the purpose of closely
uniting the membership and encourage-
ment of non-members to affiliate, there-
fore be it
Resolved—We, the members of ‘the
Retail Grocers and Meat Dealers As-
sociation of (Michigan in executive ses-
sion assembled in the city of Battle
Creek, this sixth day of April, 1932,
highly commend our officers and di-
rectors for their initiative in the in-
auguration of the Wolverine ‘Retailer
monthly publication; and be it further
Resolved—The membership be in-
vited to express themselves freely in
the columns of our publication in any
matter pertaining to the betterment of
our business.
All Resolutions sponsored by indi-
vidual members of our ‘Retail Grocers
and ‘Meat Dealers Association of Mich-
igan appearing on our records to be in
good standing, and recommended by
the Resolution Committee to the con-
vention, Herman Hanson, Sec’y.
—_—_+ > ____
Proceedings of the Grand Rapids
Bankruptcy Court.
Grand Rapids, April 4—We have re-
ceived the schedules, order of reference,
and adjudication in the matter of the
Michigan Oil Heat Engineers, Inc., a
Michigan corporation of Muskegon, doing
business as a mercantile corporation. The
schedules of the bankrupt show assets
of $3,599.9, with liabilities listed at $9,-
166.20. The list of creditors of said bank-
rupt is as follows:
City of Muskegon 2202000 $ 18.24
W. V. Beauvais, Manistee -------- 45.40
c. A. Cloeting, Muskegon --_------ 600.00
Harvey Wilson, Muskegon ____-_-- 11.67
Mrs. W. Whitecomb, Muskegon -- 20.00
Peoples State Bank for Savings,
MuSKepOn 22202 ee 275.00
Manistee County Savings Bank,
Manistee. ues si 389.00
Nat. Lumberman’s Bank, Muskegon 460.55
Alert Pipe & Supply Co., Bay City 79.51
Alamo Furnace Co., Muskegon --. 1.25
American Printing Co., Manistee__ 20.60
Chas. H. Alexander, Grand Rapids 30.06
Auto Garage, Manistee -------~-- Ray ey
American Society Heating & Ven-
tilating Eng., New York -------- 5.00
Auto Sales Corp., Chicago ~_------ .39
Hero D. Bratt, Grand Rapids ---. 4.25
Consumers Power Co., Muskegon 7.00
Central Electric Co., Grand Rapids 35.16
Century Eng. Corp., Cedar Rapids 42.78
Dickery Dicks, Muskegon -------- 12.50
Dana Printing Co., Muskegon ---- 3.0
Eastside Lbr. & Muskegon Salvage
Co. -Miskeroen) 2 creo 1.75
F'rred W. Field, Manistee ~------_--- 115.638
Greater Muskegon Chamber of Com-
merce, Muskegon... 25.00
BE. J. Hudlin, Muskegon __--_----- 26.88
Harvey Auto Co., Manistee ------ 34.82
Alfred J. Hunter, Muskegon ~-_--- 181.48
Isabella Co., Mt. Pleasant ~~ ------ 2.40
Johnston Bros., Ferrysburg ------ 55.00
Kernit Incinerator Co., Milwaukee 206.70
isnudstrup Elec. Co., Manistee -- 291.05
Lange Transfer, Muskegon ------ 15.41
Lakeside Co., Hermansville ~_----- 107.80
Muskegon Transfer Co., Muskegon 1.19
Muskegon Building Mat. Co. Mus. 15.00
McDonnell & Miller, Chicago —~----- 47.36
G. F. Macklam, Manistee -_---~-— 28.00
Wm. Miller Hardware, Manistee_-_ 9.68
L. C. Monroe, Muskegon -_-_------ 131.99
Michigan Mutual Liability, Detroit 23.46
Mid-West Oil Burner Co., Chicago 453.50
Mich. Associated Phone Co., Musk. 20.75
Minneapolis-Honeywell Regulator
Co.,: Minneapolis 26.00
Chronicle, Muskegon ___.--------- 155.60
Mich. Bell Telephone Co., Manistee 8.00
Naphsol Refining Co., N. Muskegon 6.90
News Advocate, Manistee -------- 37.20
Wm. V. Newkirk, Chicago -------- 35.10
National Chevorlet Sales, Muskegon 62.65
Max E. Neal, Manistee ---------- 10.00
Olson Lumber Co., Manistee —~----- 2.33
Penn Elec. Switch, Des Moines Ia. 41.00
Perfection Stove Co., Cleveland -- 419.31
Quaker Mfg. Co., Chicago ~------- 175.91
Rayl @Co,, Detroit 32 oe 28.00
W. J. Stewart, Muskegon ------ 51.35
Super Service Stations, Muskegon 26.70
Steketee & Son, Muskegon -_----- 6.25
E. H. Sheldon Co., Muskegon ---- _ 8.00
Terminal Arcade Bldg.Corp., Mus. 880.00
Tisch-Hine Co., Grand Rapids ---- _ 8.00
Terminal Stationery, Muskegon -- 17.95
Tyson Transfer Co., Manistee ---- 33.18
Towner Hardware Co., Muskegon 13.75
John Wood Mfg. Co., Chicago ---- 413.00
Western Union, Muskegon -------- 5.74
Nat. Lumberman’s Bank, Muskegon 100.00
Manistee Co. Sav. Bank, Manistee. 1,350.00
Muskegon Construction Co., Musk. 110.00
Heth Oil Heating Co., Grand Rap. 55.00
Mid-West Oil Burner Co., Chicago 447.00
Motor Wheel Corp., Lansing ------ 187.00
See Nae
nee
April 13, 1932
Cc. A. Cloeting, Lansing --..-_-- 555.63
April 5. We have received the sched-
ules, order of reference, and adjudication
in the matter of George E. Howk, doing
businness as Sanitary Milk Co. The
bankrupt concern is a resident of Kala-
mazoo. The court has written for funds
and upon receipt of same the first meet-
ing of creditors will be called. The
schedules of the bankrupt show assets
of $3,540, with liabilities listed at $12,-
447.93. The list of creditors of said bank-
rupt is as follows:
City Treasurer, Kalamazoo __---- $ 62.06
Kenneth Beringer, Kalamazoo --. 21.00
Kenneth Howk, Kalamazoo ___--- 155.00
H. Fluewiling, Kalamazoo -------- 40.00
P. James, Kalamazoo 2052s 164.82
Kalamazoo Industrial Bank —-_---- 264.00
Cherry Burrell Corp., Detroit --1,058.00
Burge Ice Machine Co., Chicago__ 120.00
Universal Glass Co., Parkersburg,
eG) cee aan ns eee 579.00
Dudley Paper Co., Lansing ------~- 108.00
R. B. Rair, Kalamazoo 2-2 120.00
i. @O: Picks: ‘Otsego 22 146.72
iL. C. Verhage, Kalamazoo -_______ 58.92
W. Ehulbert, Otseso 202 2 121.11
W. Orr, Otsego: 20 137.60
J. art, Alamouiis ssi 3s 44.49
HD. Van Zette, Kalamazoo 121.92
L. A. Verhage, Kalamazoo ------ 113.87
W. Sebering, Otsego 13.11
Hm. RR: Barnes, Otsego =. 11.60
B. fh: Howell, -Otseso 2 35.40
W. Pll Plainwell 222 76.40
Po Paver, Otsero,. 22 ee 154.69
K. Potter, Otségzo: 20 tee 64.72
H. W. Brooks and O. Stratton,
OlUSGZO. (oe es 162.80
Taylor Instrument Co., Rochester, ae
Blue Valley Creamery Co., G. R. 50.00
Kalamazoo Machine & Tool Co.,
Kalamazoo 23202 3.00
R. Van Dam. Kalamazoo. —_-_—--— 165.00
Kal. Chemical Co., Kalamazoo -~ 18.50
Doubleday Bros., Kalamazoo ---- 2.15
Wigginton Co., Kalamazoo —_-.---- 4.25
Geo: Sterns, Hopking 22.93.02" 4.00
Wrank Buskirk, Hopkins —_._._—— 6.00
Glenn: Platt; Hopkins ——-.----- 8.00
le Culver, Hovukine ..... 2.50
Roy Hines, Blopking, 22 ioe 5.00
i. Kischelaar, Hopkins 22.000 3.00
M: Novasel. Hopkins, 22.0000 52.00
i Maus; Martin 220 oo 200.00
Consumers Power Co., Grand Rap. 155.00
Ellicott & Yeiter, Grand Rapids -_ 11.00
W. I. Patterson, Grand Rapids —~--- 505.00
Royal Stevens Garage, Kalamazoo 5.55
Lowell Ledger, ‘Lowell 2... 10.00
Oppenhuizen Market, Grand Rapids 32.00
Glenn Lewis Grocery, Grand Rapids 82.00
Superior Fuel Co., Grand Rapids 36.00
Eleanor Van Haften, Kalamazoo__ 14.50
R. DD. Stockine. Lowell 9 40.00
W. M. Muller, Grand Rapids -_-- 150.00
H. C. Snow, Paterson, N. J. ----1,000.00
Conway & Salisbury, Kalamazoo 75.00
Dr. Den Bleyker, Kalamazoo ------ 33.00
EG. Morean, Detroit - 375.00
Dr. Byers, Grand Rapids —_________ 35.00
DP. Strubble, Shepard: 2-0 42.00
Consumers Power Co., Kalamazoo 72.00
Mich. Bell Telephone Co., Kalama. 45.00
Van Westenbrugge Co., Grand R. 14.00
W. S. and J. E. Graham, Grand R. 78.00
M. Parmley, Hopkins ~_-___--_-_- 12.95
Dodge Garage, Kalamazoo -------~ 11.15
Subar Bros., Grand Rapids ~----- 21.00
Acorn Refining Co., Cleveland, Ohio 8.00
Buurma Coal Co., Kalamazoo __-_ 47.00
Business Service Co., Plainwell__ 45.00
R. G. Goembel, Kalamazoo ___--_-- 35.00
Klose Elec. Co., Kalamazoo ___--- 60.00
Y. Ver Dries, Kalamazoo —~_-------- 11.00
Cramer Elec. Co., Kalamazoo -_-. 18.00
Quality Tire Co., Kalamazoo _----- 20.00
Peters Brake Service, Kalamazooz 9.00
Paul Steketee & Sons, Grand Rap. 25.00
April 5. On this day was held the first
meeting of creditors in the matter of
Szekely Aircraft & Engine Co., Bankrupt
No. 4834. The bankrupt was present by
A. E. Szekely, president of the corpora-
tion, and represented by attorneys Knap-
pen, Uhl, Bryant & Snow. Creditors
were present in person and represented
by attorneys Hilding & Baker. Claims
were proved only. The bankrupt’s presi-
dent was sworn and examined without
a reporter. Grand Rapids Trust Co. was
elected trustee, and its bond placed at
$5,000. The first meeting then adjourned
without date.
On this day also was held the first
meeting of -creditors in the matter of
Walter Olson, Bankrupt No. 4836. The
bankrupt was present in person, but not
represented by attorney. One creditor
was present in person. Claims were
proved and allowed. The bankrupt was
sworn and examined wthout a reporter.
Fred G. Timmer, of Grand Rapids, was
named trustee, and his bond placed at
$100. The first meeting then adjourned
witout date. :
April 6. We have received the sched-
ules, order of reference, and adjudication
in the matter of Tony Varisco, individual-
ly, and doing business as Twin City Gro-
cery and Market, Bankrupt No. 4859. The
bankrupt is a residet of Benton Harbor,
and his occupation is that of a mer-
chant. The schedules of the bankrupt
show assets of $3,028.95, with liabilities
listed at $5,392.21. The list of creditors
of said bankrupt is as follows:
Arnold Bros., Chicago -...- -_ $110.60
Armour & Co., Chicago —~_-----___ 23.06
J. S. Biersdorf Co., Chicago ____-_ 50.46
G. BE. Bursley & Co., Elkhart, Ind. 379.08
Bussolocchi Bros., Chicago ----___ 129.85
MICHIGAN TRADESMAN
Brogno & Mustari, Chicago -~~----- 260.30
Twin City Plumbing Co., St. Joseph 162.00
Colgate Palmolive Co., Chicago -- 37.52
Daken Produce Co., Benton Harbor 8.30
Durant-McNeil-Horner Co., Chicago 84.42
Barl Eales €o., Chicago —_.-_-___ 10.51
Farmdale Foods, Inc., Chicago -- 57.61
General Cigar Co., Chicago -----. 16.00
G. H. Hammond Co., Chicago ---~ 289.36
Hills Bros. Coffee, Chicago ------ 30.96
Geo. H. Jung Co., Chicago ———__.. 42.00
Hoosier Coffee Co., South Bend__ 2.16
Hartford Creamery, Hartford ---~ 121.76
Levy-Ward Grocer Co., South Bend 150.01
Kidd, Dater & Price Grocery Co.,
Benton Harbor 2... 122.89
Lockway Stouch Paper Co.,
Benton THWarhor cst 00 oe 389.96
G. H. Heinz Co., Grand Rapids -_ 49.95
Michigan Fruit Co., Benton Harbor 163.12
W. F. McLaughlin & Co., Chicago 38.61
Chicago Macaroni Co., Chicago __-_ 971.96
Oscar Mayer & Co., Chicago ~_--- 105.88
Nat. Biscuit Co., South Bend, Ind. 42.76
Nehi Bottling Co., Benton Harbor 2.65
Pillsbury Flour Mills, Chicago ~--- 372.40
Perfection Biscuit Co., Fort Wayne 30.75
Pure Food Service, Kalamazoo__._ 8.54
Plough, Ine., Memphis, Tenn. ---_ 16.00
Roma Reinhardt, Benton Harbor 44.62
A Russo & Co., Chicazo ______ 1062.38
Steele Wedeles Co., Chicago ~_---- 42.52
Sawyer Biscuit Co., Chicago ------ 40.99
Swift & Co... Chieago — 82.69
Simon Bros., South Bend, Ind. ~~ 651.36
Standard Oil Co., Grand Rapids -. 10.00
Twin City Milling Co., St. Joseph 11.72
Thomas J. Webb, Chicago -_---- 25.50
Paul Ziebart, St. Joseph ~.._----- ~ 131.30
H. O. Wilson, Benton Harbor -_-- 16.10
In the matter of Garrit Ver Burg,
Bankrupt No. 4546, the trustee has here-
tofore filed his final report and account,
and a final meeting of creditors was
held Feb. 19. The trustee was present in
person. Claims were proved and allowed.
The trustee’s final report and account
was considered and approved and allow-
ed. An order was made for the payment
of expeses of administration and pay-
ment of preferred labor claims, as far as
funds would permit. There were no
objections to the discharge of the bank-
rupt. The final meeting then adjourned
without date, and the case will be closed
and returned to the district court, in due
course.
April 6. We have received the sched-
ules, order of reference, and adjudica-
tion in the matter of Joe Wepman, in-
dividually and doing business as Joe’s
Cut Rate Store, operating in the city of
Grand Rapids. The schedules of the
bankrupt show assets of $1,446.61, with
liabilities listed at $5,248.30. The court
has written for funds and upon receipt
of same the first meeting of creditors
will be called. The list of creditors of
said bankrupt is as follows:
@ity of Grand Rapids . 9.7 $ 33.07
Curry Publ. Co., Grand Rapids __ 100.00
Carson, Pirie Scott & Co., Chicago 883.18
Bhim: Co:, Chicazo 75.00
Endicott-Johnson Shoe Co., Endicott,
ING Ye ee ee 143.41
H. J. Hagen, Miami, Florida ____ 130.00
Hackner Neckwear Co., Chicago __ 29.50
Herald, Grand Rapids _.-.....___ 24,52
Fonta. Corp..: long 2 33.50
International Handkerchief Co.,
a LLL... 7.41
Phillip Jones Corp., Detroit —____ 144.44
Dr. David Kliger, Detroit ___.____ 110.00
Chas. Myers & Co., Chicago —~-__-__ 146.00
Myer Suit Case Co., Detroit ~---~-_ 40.25
Royal Cap Co., Chieago =. 56.00
Racine Trunk Co., Racine, Wis. -_ 25.00
Sweet-Orr & Co., New York City -. 80.17
Good Hold Mfg. Co., Chicago __-_ 24.00
Bates Thompson Corp., New York 230.84
Triangle Neckwear Co., Chicago -_ 81.25
Van Leeuwen Dry Goods Co., G. R. 10.00
Western Hosiery Co., Chicago -_ 91.05
Irving Wepman, Lowell ____------ 450.00
Wiltie Wepman, Lowell ._.._..._._ 300.00
Ben Wepman, Lowell ~--_--__---- 1,500.00
Herpolsheimers, Grand Rapids —_ 170.89
Dr. Elmer Schnoor, Grand Rapids 64.00
Dr. Harry Leiffers, Grand Rapids 63.75
Post & Van Daalen Transfer Co.,
Grand Rapids: 2225000 7.00
Dr. C. DeJong, Grand Rapids __-_ 6.00
Consumers Power Co., Grand Rap. 48.77
Mich. Bell Telephone Co., G. R.__ 19.30
Michigan Trut Co., Grand Rapids 125.00
In the matter of George Engel, doing
business as Engel Lumber Co., alleged
Bankrupt No. 4790, the adjourned hear-
ing on composition offer was held March
11. Vote of the creditors present and
represented with claims proved and al-
lowed, accepted the alleged bankrupt’s
offer of composition of 10 per cent. in
cash. Certificate was made to such effect
and returned to the district court for
further proceedings.
: In the matter of Henning Manufactur-
ing Co., alleged Bankrupt No. 4795, the
adjourned hearing on ‘composition was
held March 16. Vote of the creditors
present or represented with claims proved
and allowed voted to accept the alleged
bankrupt’s offer of composition of 20
iper cent. in cash. Certificate to such
effect was made and returned to the
district court for further proceedings.
In the matter of Earl H. McCormick,
Bankrupt No. 4807, the sale of assets was
held March 29. The trustee was present
in persoy and acted as auctioneer. Sev-
eral bidders were present. The highest
being deemed by the trustee insufficient
in amount was refused of confirmation
and the sale adjourned without date.
In the matter of Glenn E. Martin,
Bankrupt No. 4835, the first meeting of
creditors was held March 4. The bank-
rupt was present and represented by at-
torney C. Sophus Johnson. Creditors
were represented by attorneys Knappen,
Uhl, Bryant & Snow and Boltwood &
Boltwood. Claims were ‘proved. The
bankrupt was sworn and examined with
a reporter present. Fred G. Timmer, of
Grand Rapids, was appointed trustee, and
his bond placed at $500. The first meet-
ing then adjourned without date.
April 7. We have received the sched-
ules, order of reference, and adjudication
in the matter of Paul Robinson, Bank-
rupt No. 4861. The bankrupt is a resident
of Muskeon, and his occupation is that
of a lineman, for Consumers Power Co.
of that city. The schedules of the bank-
rupt show no assets, with liabilities listed
at $1,372.91. The court has written for
funds and upon receipt of same the first
meeting of creditors will be called.
April 7. We have received the sched-
ules, order of reference, and adjudication
in the matter of John Starr Clark, Bank-
rupt No. 4862. The bankrupt is a resident
of Plainwell, and his occupation is that
of a heating engineer. The schedules of
the bankrupt show assets of $3,105, with
liabilities of $6,784.20.
April 7. We have received the sched-
ules, order of reference, and adjudication
in the matter of Paul D. Hagan, Inc.,
Bankrupt No. 4855. The bankrupt is a
resident of Grand Rapids. The sched-
ules of the bankrupt show assets of
$7,754.01, with liabilities of $11,734.50.
The list of .creditors of said bankrupt is
as follows:
Personal property tax ——_.__...__ $ 7.00
State, County and School and
City tam 25.32
Veryl Gill, Grand Rapids -_------ $U.00
Gerard Klunder, Grand Rapids -.-. 30.00
Harold Driscal, Grand Rapids ~--- 273.00
Aviation Magazine, New York -- -96
American Gas Journal, New York 52.00
American School Board Journal,
Newaukee, Wide —-.- 142.68
Bixby Office Supply Co., Grand R. 8/.58
Bradstreet Co., Grand Rapids ---. 47.50
Building Age, Chicago —___.______ 190.50
Damera Shop, Grand Rapids ~_---- 1U6.U0
Catholic School Journal, Milwaukee 147.90
Central Trade Plant, Grand Rapids 141.85
Central Studo, Grand Rapids -.-. 15.50
Commercial Art Engraving, G. R. 224.338
Commercial Art Label Co., G. R. 38.33
Consumers Power Co., G. R. ---~ 38.80
Crescent Engraving Co., Kalamazoo 4.62
Catholic School Interests, Grand R, 64.24
Campau Tower Corp., Grand Rap. 59.50
Chemical & Metallurgical Engineer-
ings Naw York 2 150.00
Canadan Chemistry & Metallurgical,
‘Toronto, Ont... 32.99
Free Press, Detroit —..._________. 71.40
DeVolksvriend, Orange City, lowa 14.86
Electrical Merchandising, New Y. 62.50
Farm Journal, Philadelphia —~----- 235.00
Field & Stream, New York ~----- 158.27
Herald, Grand Rapids ~——--._.._._ 60.40
G. R. National Bank, Grand Rapids 398.00
G. R. Labor News, Grand Rapids -. 1.80
G. A. Association of Com., G. R. 50.00
G. R. Electrotype Co., Grand Rap. 98.00
Cornelius Hoffius, Grand Rapids__ 180.00
Delione Publ. Ce. ...._____.__._ 121.58
Hunter-Trapper-Trader, Columbus = 8.33
Hunting & Fishing, Boston, Mass. 116.01
Industrial Arts & Vocational Ed.,
Milwaukee, Wis, = 40.00
Industrial & Eng. Chemistry, N. Y. 106.85
Industrial Education Magazine,
Peoria. Si 178.50
Journal of Home Econ., Baltimore 25.00
Journal of Business Edu., New Y. 62.06
Journal of Education, Boston -.-. 67.50
Gazette, Kalamazoo —~_...___.____ 61.59
Keen-Art Printing Service, G. R. 48.50
Kunsky-Trendle Broadcasting Corp.,
Grand Rapids _, hadelo
Michigan Bell Tele. Co., Grand R. 56.74
Modern Hospital, Chciago -------- 81.78
Monarch Printing Co., Grand Rap. 286.56
National Sportsman, Boston, Mass. 26.78
Outdoor Life, Mount Morris, Ill._. 42.97
Olsen Publ. Co., Milwaukee, Wis. 110.00
Pencil Points Press, New York ~~ 213.00
Pittsburg Plate Glass, Grand Rap. 4.50
Peninsular Club, Grand Rapids -. 67.10
Progressive Grocer, New York ~~ 146.62
G. R. Electrotype Co., Grand R. 200.00
Reed Engraving Co., Grand Rap. 80.06
Retailing Magazine, New York --~ 228.56
Geo. R. Reneker Co., Chicago ---- 2.55
Abe Schefman Co., Grand Rapids 4.21
Lawrence Scudder Co., Grand Rap. 696.24
American Home Security Bank,
Grand Rapids ._..__.. 170.00
Science Press, New York --~------ 184.96
Star Transfer Line, Grand Rapids 2.25
Standard Rate & Data Service, G.R. 30.00
Sioux Center News, Sioux Center,
lowe 2 6.35
Shaw Printing & Lithographing
@o., Grand Rapids ._..________ 2.00
Tish-Hine Co., Grand Rapids ---. 3.75
Tri-Art Printing Co., Grand Rapids 334.58
Travis, Merrick, Johnson & McCobb,
Grand Rapidg 285.69
Wealthy Hts. Printing Co., G. R. 28.50
Weiss & Weiss, Grand Rapids ---- 500.00
West Dempster Co., Grand Rapids 18.60
Western Union, Grand Rapids ---. __ 9.96
Bawin C. Gamble, Grand Rapids__ 2,799.50
William Peterson, Grand Rapids__ 113.00
Harold Driscal, Grand Rapids -.-_ 63.30
Thord Bruce, Grand Rapids ------ 10.00
Remington Rand, G. R. —--------- 462.19
Commercial Art Engrav. Co., G. R. 100.00
Reed Engraving Co., Grand Rapids 202.00
3
April 8. We have received the sched-
ules, order of reference and adjudication
in the matter of William Y. Kooiman,
doing business as Bellview Grocery,
Bankrupt No. 4864. The bankrupt is a
resident of Muskegon Heights, and his
occupation is that of a retail grocer. The
schedules of the bankrupt show assets
of $16,826.71, with liabilities listed at
$14,579.14. The list of creditors of said
bankrupt is as follows:
City of Muskegon Heights -------- $ 60.00
Dayton Scale Co., Dayton, Ohio -- 185.00
Piper Motor Sales Co., Muskegon 150.00
Holland Furnace Co., Holland ~~. 340.00
Lloyd J. Bell, Muskegon Heights 1,055.00
Muskegon Hts. Dairy, Muskegon
THis. oe 29.00
L. A. Scholtens, Muskegon ------ 89.00
Schutz Cookie Co., Grand Rapids_. 38.00
Hume Grocer Co., Muskegon ---- 3,750.00
Witt & Van Andel, Muskegon __ 2,400.00
John Stark, Muskegon -.._..._. 900.00
First State Savings Bank,
Muskegon Heights ——__....__. 1,095.00
Nat. Lumberman’s Bank, Musk..- 310.00
Steindler Paper Co., Muskegon -_ 360.00
Muskgon Candy Corp., Muskgon__. 340.00
Hecht Produce Co., Muskegon --~ 264.00
Levy Produce Co., Muskegon ---. 9.50
Schillacci & Co., Muskegon ------ 169.00
Roman & Dykstra Coal Co., Mus. 65.00
Steele & Weedler Co., Chicago-. 10.50
W. Bend Aluminum Co., West
Hong Wis ee 30.00
Cc. W. Mills Paper Co., Grand R. 160.00
Cc. F. Farley Co., Grand Rapids__ 100.74
Ferris Coffee & Nut Co., Grand R. 30.00
Blodgett-Beckley Coffee Co., Toledo 28.00
Swisher Grocery Co., Muskegon. 32.00
Anderson Packing Co., Musk. Hts. 400.00
Muskegon Baking Co., Muskegon 1,100.00
Lee & Cady Co., Grand Rapids -. 15.50
Swift & Coe.,. Chicago ___......_... 42.50
Fredricks Lumber Co., Muskegon 75.00
Hts. Lumber Co., Muskegon Hits. 65.00
Peoples Milling Co., Muskegon ~-~ 500.00
Hekman Biscuit Co., Muskegon -_ 7.00
Red Star Yeast Co., Muskgon ___-_ .40
Blatz Brwing Co., Milwaukee ---. 7.50
Fabeis Baking Co., Grand Rapids 15.00
Merchants Service Bureau, Musk. 175.00
Muskegon Co-operative Oil Co.,
MShenOn 2 35.00
Piper Motor Sales, Muskegon --_~ 150.00
I. Van Westenbrugge, Grand Rap. 20.00
Holland American Food Co., G. R. 28.00
Sunshine Mills, Plainville ~------- 10.00
Dr. E. N. D’Alcorn, Muskegon -~. 27.00
Dr. E. H. Medema, Muskegon -__-. 6.00
In the matter of Clarence F. Merrifield,
Bankrupt No. 4503, the trustee has here-
tofore filed his final report and account,
and a final meeting of creditors was held
Feb. 18. The bankrupt was not present
or represented. The trustee was not
present or represented. The trustee’s
final report and account was considered
and approved and allowed. Claims were
proved and allowed. An order was made
for the payment of expenses of admin-
istration, and a first and final dividend
to creditors of 4 per cent. No objections
were made to the discharge of the bank-
rupt. The final meeting then adjourned
without date, and the case will be closed
and returned to the district court, in due
course.
April 8. On this day was held the first
meeting of creditors in the matter of
William C. Dennes, Bankrupt No. 4840.
The bankrupt was present in person and
represented by attorney Charles H. Far-
rell. Creditors were present and repre-
sented by attorneys Jackson, Fitzgerald
& Dalm; Albion B. Titus; Wendell Brown
and Galen Renkenberger. Claims were
proved and allowed. The bankrupt was
sworn and examined before a reporter.
M. N. Kennedy, of Kalamazoo, was ap-
pointed trustee, and his bond placed at
$500. The first meeting then adjourned
without date.
On this day also was held the first
meeting of creditors in the matter of
March Wells, Bankrupt No. 4800. The
bankrupt was present in person and rep-
resented by attorneys Renihan & Lillie.
Creditors were represented by attorneys
Butterfield, Keeney & Amberg and Seth
R. Bidwell. Claims were filed only. The
bankrupt was sworn and examined before
a reporter. A. J. Curtis and Fred G.
Timmer, of Grand Rapids, were apopinted
joint trustee’s with bond of $600. The
first meeting then adjourned without
date.
April 9. We have received the sched-
ules, order of reference, and adjudication
in the matter of James Jacobsen, Bank-
rupt No. 4865. The bankrupt is a resi-
dent of Pine township, Montcalm county.
The court has written for funds and upon
receipt of same the first meteing of cred-
itors will be called. The schedules of
the bankrupt show assets of $3,750, with
liabilities of $3,982.75.
In the matter of Addac Co., Bankrupt
No. 4854. The first meeting of creditors
in this matter has been called for April
26.
In the matter of Arthur R. Swanson,
Bankrupt No. 4841. The first meeting of
ereditors has been called for April 26.
In the matter of Michigan Oil Heat
Engineers, Inc., Bankrupt No. 4858. The
first meeting of creditors in this matter
has been called for April 26.
In the matter of Earl J. Newton,
Bankrupt No. 4856. The first meeting
of creditors has been called for April 27.
In the matter of Benjamin F. Krasner,
Bankrupt No. 4805. The first meeting of
creditors has been called for April 27.
é
A
Fl
:
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i
4
MOVEMENTS OF MERCHANTS.
Manistique—Mrs. D. J. Livingstone
has opened a bakery and lunch room
in the Snyder building.
Hillsdale—Sydney Tye, of Jackson,
has opened a bakery in the True Blue
Press building, Broad’ street.
Detroit—The Leather Makers Pro-
cess Co., 1603 Dime Bank building, has
decreased its capital stock from $200,-
000 ot $50,000.
St. Ignace — Fire of undetermined
origin, destroyed the store, post office
and living rooms over head owned by
Clarence B. Dell, of Ozark.
Otsego—Burrell Tripp, veteran busi-
ness man of Allegan, has opened a
drug store adjoining his department
store in the Edsel building.
Hancock—Roy Warren, proprietor
of the Sanitary Bakery, has removed
his equipment to the Warren Bakery,
on Warren avenue and will continue
the business.
Detroit—The Independent Packing
Co., 2745 Humbolt avenue, wholesale
and retail, has been incorporated with
a capital stock of $5,000, all subscribed
and paid in. ;
Flint—The Flint Sash & Door Co.,
Inc., Davison road and Dort hyway,
has been organized with a capital
stock of $5,000, $1,500 being subscribed
and paid in.
Detroit—The Consolidated Stamping
Co., 2755 West Fort street, has been
organized with a capital stock of 10,-
000 shares at $1 a share, $2,000 being
subscribed and paid in.
Detroit—Publix Shoe Repairs, Inc.,
2132 Grand River avenue, has been
organized with a capital stock of 10,-
000 shares at $1 a share, $1,000 being
subscribed and paid in.
Detroit—The Pacific Fish Co., Inc.,
1350 Adelaid street, has been incor-
porated to deal in fish at wholesale and
retail with a capital stock of of $4,000,
all subscribed and paid in.
Detroit—The Eastern Public Market
Co.. 1466 East Vernor Highway, has
been organized to deal in meats and
groceries with a capital stock of $10,-
000, all subscribed and paid in.
Nashville—Donald Hess, 33, man-
ager of the furniture and undertaking
frm of C. T. Hess & Son, died April
9, at Hastings, as the result of com-
plications following an operation.
Bay City—Earl G. Ejichorn, former-
ly of Levy & Eichorn, Center avenue,
has engaged in the shoe business un-
der the style of Eichorn’s Shoe Salon,
Washington and Fourth avenues.
Marcellus—Raymond Bent, 40, own-
er of the general store at Howards-
ville, five miles east of here, died of
heart trouble which developed from an
attack of influenza, suffered a year ago.
Detroit—Warehouse Groceries, Inc.,
Fort and McKinstry streets, has been
incorporated with a capital stock of
50,000 shares at $1 a share, $35,010
being subscribed and $10,000 paid in.
Detroit—The Montieth Co., 3511
Trumbull avenue, has been incorporat-
ed to conduct a general mercantile
business with a capital stock of $50,000,
$10,000 being subscribed and paid in.
Ironwood—The St. James Hotel Co.,
Inc., has been incorporated with a
capital stock of $20,000 common and
MICHIGAN TRADESMAN
$10,000 preferred, of which amount
$20,905 has been subscribed and paid
in.
Lawton—C. A. Fuhrman, who has
conducted a drug store here for the
past thirty-two years, has closed out
his stock and will retire from trade,
giving his attention to his farm in-
terests.
Dundee—The Monroe County Bank
and Dundee State Savings Bank have
been merged. The re-organized Mon-
roe County Bank has capital of $40,-
000, surplus of $25,000 and deposits of
$650,000.
Owosso—Shippee & Fisher are now
established in the remodeled Donovan
building with their stcok of tires, auto
accessories, sporting goods, paints,
wall paper, etc., the stock being greatly
expanded.
Mackinaw City — Fred Page has
purchased the C. E. Hunt department
store, stdck and store building, of
which he has been manager for several
years and will continue the business
under his own name.
Lowell—The Real Sweet Shop, which
has been undergoing’ extensive im-
provements since being taken over by
its new proprietors, Mr. Jensen and
Mr. Hixson, had its formal opening
Saturday of last week.
Mackinaw City—George Carlton has
purchased the store building in which
he formerly conducted a meat market
and will remove his market into it as
soon as the interior of the building has
been remodeled and redecorated.
Laingsburg—Leland Helfer has re-
signed his position as manager of the
Rose & Vail meat market, which posi-
tion he has held for the past two years,
to accept a position as electrician at
Ithaca with the Consumers Power Co.
Cadillac—The stock of the bankrupt
McCormick drug store has been pur-
chased by a Mr. Marmon, it is report-
ed, who will remodel the store building
by installing a modern front, new fix-
tures and a soda fountain before open-
ing for business.
Northville—B. A. Stephens, who has
been out of the grocery business for
a year and a half, has again entered
it by taking over the Northville Gro-
cery, his former store. He will continue
the management of his bazaar store on
North Center street.
Lansing—Bert Davis, former man-
ager of the grocery department of the
F. N. Arbaugh Co. has leased the
store at the southwest corner of Len-
awee street and Washington avenue
and will occupy it with a complete
stock about April 30.
Cheboygan—Charles M. Meyer has
purchased the interest of his partner,
Arthur Schmidt, in the men’s cloth-
ing and furnishings stock of Schmidt
& Meyer and will continue the busi-
ness under his own name at the same
location, 327 North Main street.
Mt. Clemens—The Daner Drug Co.,
located at 28 South Gratiot avenue, for
seventeen years, will remove to the
Slush building, Gratiot and Cass
avenues, May 1. The store is being
completely remodeled inside and out
and re-decorated. A tile front will be
installed.
Detroit—Grocers’ Wholesale Ter-
minal, Inc., 159 12th street, has been
incorporated to deal in produce, meats,
vegetables and other goods, with a
capital stock of 1,000 shares of A at
$10 a share and 4,000 shares of B at
$10 a share, $10,000 being subscribed
and paid in.
Ludington—C. E. Weinert has re-
moved his drug stock and store fixtures
from Pentwater and consolidated’ it
with the stock of the Red Cross Phar-
macy at 130 West Ludington street,
which he has purchased. of Frank Lop-
penthien, who established the business
twenty-two years ago.
Niles — Benjamin R. Randall has
merged his lumber and building ma-
terials business into a stock company
under the style of B. R. Randall Lum-
ber Co., 11 Wayne street, with a cap-
ital stock of $10,000 preferred and 500
shares at $1 a share, $10,500 being
subscribed and paid in. 6
Wayne—John C. Wilson has engag-
ed in business at 2912 North Washing-
ton street under the style of the
Northside Hardware Co. All mer-
chandise is arranged so that every-
thing in the store may be seen and
inspected, thus making it easy for cus-
tomers to make prompt selections.
Berrien Springs-—Henry Kephart,
85, veteran local druggist, has been
given a life certificate in the Michigan
State Pharmaceutical Association, of
which he has been a member since
1884. A letter of congratulations, ac-
companying the certificate, carried an
invitation to attend the 50th annual
meeting of the Association in June.
Grand Haven—Mrs. Lucy Callister,
a former resident here, has returned
and engaged in business in company
with her ‘brother-in-law, Charles
Reghel, under the style of the Kara-
mel-Korn Store, at the corner of First
and Washington streets. Karamel-
Korn is a comparatively new and pop-
ular confection.
Harrisville—The hardware store of
Yockey Bros., one of the largest in
Northeastern Michigan, was damaged
by fire which started in the basement.
The stock and building were damaged
to an estimated extent of $20,000, which
is partially covered by insurance. Office
records were saved. The firm, which
is twenty years old, plans to rebuild
the store.
Crystal Falls—Elnar Johnson and
Albert H. Axelson have engaged in
business under the style of the Crystal
Grocerteria. The stock will consist of
groceries, cold meats, fruits and vege-
tables. Baskets will be furnished for
the customer to gather his wants and
purchases will be checked with the
cashier for payment before the cus-
tomer leaves the store.
Tron Mountain—Suit for $25,000 has
been started by Alfonso Celli, admin-
istrator of the estate of Palmina Celli,
his wife, against the Cudahy Brothers
Packing Co., of Wisconsin, and John
Schinderle, Iron Mountain merchant.
The suit is the outgrowth of the death
of Mrs. Celli, Fem. 21, 1931, from a
disease diagnosed as trachina poison-
ing caused by eating pork sausage.
Royal Oak—Codling’s, Inc., dealer
in furnishings for men and women,
April 18, 1932
shoes, etc., has filed a voluntary peti-
tion in bankruptcy. J. F. Codling has
been named receiver and will continue
the business as usual and hopes after
a time it may be possible to lift the
receivership. Restricted credits, due
to general business conditions and
made more acute by the closing of
Southern Oakland county banks are
given by Mr. Codling as reasons for
the step.
Detroit—The opening this week of
the Benefit Food and Household Ex-
hibit at convention hall drew a large
crowd and an attendance of 300,000
is estimated for the week. The show
at which exhibitors from all parts of
the United States are displaying their
wares, is said to be the largest of its
kind ever held in the Middle West.
Hundreds of dollars worth of groceries
will be given away to visitors to the
show in addition to 100 orders for
groceries. The event is sponsored by
independent grocers of Detroit, local
wholesale firms joining with them in
bringing it to a successful fruition.
Marquette—Orders received by the
Cleveland Cliffs Iron Co.’s_ chemical
plant in North Marquette and develop-
ment of a new product in the charcoal
department have combined to assure
continuous operating for the rest of the
vear, E. T. Olson, acting manager of
the plant, announces. Depletion of
surplus stocks of acetic acid at plants
of major users has brought a flood
of contracts, assuring operation of the
plant at full capacity. Under Olson’s
direction, research work carried on in
the charcoal department has resulted
in manufacture of activate charcoal.
This product has several chemical uses
and the market is expanding rapidly.
One new unit for its production is
turning out about two tons daily at
the C. C. I. plant, and it is expected
several more will be constructed and
put in operation during the summer.
The personnel of the plant has been
increased from 80 to 108 during the
last several weeks, Olson stated, and
it is expected that more men will be
put back to work in the near future.
Manufacturing Matters.
Detroit—The Eaton Axle & Spring
Co., 9771 French Road, has changed
its name to the Eaton Manufacturing
Co.
Detroit—The Schaefer-Wetcher Co.,
Inc., 341 East Woodbridge street. has
been organized to manufacture and sell
sanitary and janitor supplies with a
capital stock of $5,000, $2,000 being
subscribed and paid in.
Detroit—The Maher Manufacturing
Corporation, 1826 Sixth street, has
.been organized to do manufacturing
for the automotive industry with a
capital stock of $50,000, $30,000 being
subscribed and paid in.
Pontiac—The Pontiac Paint Manu-
facturing Co., Inc., has acquired Meade
Hardware, Orion. The store will be
conducted under the Meade name, but
purchases will be made at the Pontiac
company offices, under its supervision.
A complete stock of hardware, paints,
wallpaper, electrical appliances and
other items will be handled.
April 138, 1932
Essential Features of the Grocery
Staples.
Sugar—Local jobbers hold cane
granulated at 4.60c and beet granulated
at 4.40c,
Tea—The past week has brought
very few incidents to the tea market.
Ceylons and Indias are firmer with an
upward trend in primary markets, In-
formation came from China that Hoo-
chow Gunpowders are likely to ad-
vance at least a cent within the week.
This refers to new crop teas. The first
hands demand for tea has been no
more than fair. The consumptive de-
mand is about unchanged.
Coffee—The future market for Rio
and Santos coffee, green and in a large
way, has been rather dull during the
week, but nevertheless has shown
some firmness on account of the up-
ward fluctuations in Brazil. Spot Rio
and Santos sold in the same way is a
small fraction higher than a week ago.
The spot business in coffee is quite
sluggish, Milds show a further frac-
tional decline for the week. The job-
bing market for roasted coffee is un-
changed and will not change until
there is some more decided change in
green coffee. Consumptive demand
for coffee is about ordinary.
Canned Fruits—The California fruit
situation is unchanged. Many of the
offerings from the Coast are limited
in variety and lacking in desirable
counts, and the control of the Cling
Peach Agency appears more improved,
The future of peaches depends on the
willingness of the two large outside
packers, California Packing ‘'Corpora-
tion and Libby, to keep their prices up
to the level of the agency, at least, and
the cleaning up of any stocks which
might be moving on resales.
Canned Vegetables—Prices continue
steady in a general way, although
trade confidence in several of the
steady items has not reached the buy-
ing point. This is particularly true in
fancy Maine corn, which has held up
very well on an advanced basis of
80@90c, factory, and sold very little.
Maryland tomatoes have been very
firm, but the volume of trading has not
supported the prevailing price level.
The trade still wants to buy cheap peas
at the old prices, but is having no more
than a partial success, while fancy
peas at attractive prices are neglected.
‘Canned’ Fish—The cut price on
Puget Sound sockeye halves to $1.75
by the Pacific Salmon Sales Corpora-
tion undoubtedly establishes the mar-
ket at that level, although all salmon
interests which pack sockeye salmon
have not met the decline. Japanese
cral) meat prices may come along at
any time and considerable trade inter-
est has been developed over what the
new price schedule will be, because of
the decline of the yen.
Dried Fruits—Prices are showing a
little steadier tone in California, which,
if continued, will be a great help, While
there is little profit to be made in most
‘tems as at present priced, stability
at least will have the effect of restor-
ing a little confidence. Prunes con-
tinue in a very unsatisfactory position,
but have probably run the limit as far
as discounting foreign conditions and
other factors in distribution are con-
cerned. The pool movement in Cali-
fornia is still making progress. No
prices might go even lower.
prune interests deny Government re-
MICHIGAN TRADESMAN
other item shows the folly of unre-
strained price cutting as do prunes.
Certainly many old timers in the busi-
ness feel that the volume sold in do-
mestic markets this past season would
have been as large at higher prices, if
stability had been effected earlier in
the season. Low prices mean nothing,
if there is a fear in the trade that such
Oregon
ports that about half of the last prune
crop is still in the Northwest, either in
the hands of growers or packers. They
say that one-third of the crop at the
most is the approximate amount. Indi-
cations on the ‘Coast are that evap-
orated apples are showing a little more
firmness. Apricots are unchanged in
price.
Beans and Peas—Most of the list of
dried beans continue weak, neglected
and dull. Pea ‘beans started the week
steady, but later eased off and so did
California limas. ‘Perhaps yellow split
peas are a little stronger than they
were, but dried peas generally are
weak and dull.
Nuts—The market is showing a firm-
er price tone here and some jobbers
report that ‘business has been stimu-
lated satisfactorily by the Jewish holi-
days. Domestic nuts are firmer, Dia-
mond large budded walnuts, which
opened at 23c per pound last October,
are selling at 32c per pound now, and
hard to get. California almonds are
scarce. Brazils have shown a little
better price tone, also. The shelled
nut market is routine. Prices are held
to a narrow range,
Rice—Rice not show much
day-to-day change, but prices are be-
ing pretty wellmaintained. The rough
rice market is showing more strength
than clean rice, although millers are
operating very cautiously, and holding
down their purchases to a replacement
scale. Fancy Blue Rose rice is quoted
at 3c here and extra fancy at 3%c. The
long grains are moving in a routine
way,
Salt Fish—A very quiet market is
reported in mackerel and other salt
fish for the week. The market is in
healthy condition on account of com-
paratively small stocks, speaking par-
ticularly of mackerel, The demand,
however, needs considerable revival
‘before there will be any activity. Prices
are unchanged for the week.
\Cheese—Cheese has been quiet and
barely steady since the last report...
Sauerkraut—Sauerkraut prices were
maintained. There was only a routine
demand. Most of this was for bulk
kraut. Good kraut was reported rath-
er scarce.
Vinegar—The demand for all sorts
of vinegar was reported slow, consum-
ers buying for needs only. Prices have
been reduced about 5 per cent. in the
past week.
does
Syrup and Molasses—The produc-
tion of sugar syrup is now quite light
and this has produced an active de-
mand and healthy situation. Compound
syrup is unchanged for the week with
only a hand-to-mouth demand. Mo-
lasses is in very moderate demand at
unchanged prices,
+> +.
Maybe Nero fiddled while Rome
burned, ‘but he didn’t do it to hold his
job in ‘Congress.
Review of the Produce Market.
Apples—Current prices are as fol-
I p
lows:
Baldwins, 2% in., A grade --_--_- $1.35
Baldwins, 234 i. (C pradé _..__ 1.00
Bananas 234 m. A grade _.. 1.35
’ 4 ’ 5
Wehicious, 214 in, A grade ._____ 175
Delicious, 214 in., € grade .__.._ .90
, /4 , 5
Greenings, 'R. I., 2%4 in., A grade 1.25
Jonathans, 214 in., A gerade’ _.._ 1.35
Spies 3 in. Bake 20) 175
Spies 204 in. A srade 4 1.25
Spies 274 in, © grade o.oo 1.00
Washington ‘box apples are sold on
the following basis:
Bxtea taney Delicious $3.00
Haney Peleus 9 2S
Betta faney Romes 2... 225
Baney Romes (22 200
Extra fancy Winesaps _.____..___ 200
Bancy Winesaps 0.500000 1.75
3Jananas—44%4@5c per Ib.
Butter—The market has declined
314c per lb. since our last report a
week ago. Jobbers hold plain wrap-
ped prints at 19c and 65 Ib. tubs at
18c for extras.
Cabbage—Texas,
Calif., $4 per crate.
Carrots—$1.20 per bu, for old; new
from Texas or -Calif., $4.25 per crate or
$1 per doz.
Cauliflower—$2 for box containing
6@9.
Celery—30@50c according to
box of 15 bunches, $1.50.
Cocoanuts—90c per doz. or $3.50 per
bag.
Cucumbers—lIllinois hot house, $1.50
per doz. for extra fancy,
Dried Beans—Michigan jobbers pay
as follows for hand picked at shipping
station:
©. EH Pea from elevator ....--_- $1.70
Pea from farmer 1.40
Light Red Kidney from farmer -- 1.50
Dark Red Kidney from farmer -- 2.40
Eggs—The demand for fine fresh
eggs during the past week has been
good but the market has been con-
$4.25 per crate;
size;
tinuously ruling weak, with the sup-
ply about equal to the demand. Prices
have declined lc per doz. since a week
ago. Jobbers pay llc for strictly fresh
and hold candled fresh at 13c.
Grape Fruit — Florida commands
$3.75 per box; ‘bulk, $3.75 per 100.
Grapes—Calif. Emperors, in
with sawdust, $6.25.
kegs
Green ‘(Onions—Shallots, 60c per doz.
Lettuce—In good demand on the
following basis:
Imperial Valley, 6s, per crate---$4.00
Imperial Valley, 5s, per crate--_ 4.50
Home grown, leaf, 10 Ibs. _----_ .70
Lemons—Present quotations are as
follows:
Goo Sunkist (2 oe $5.50
SOO; Sunisise (i 5.50
960 (Red Wall. 5.00
S00 (Red Ball. 2 Oe
Mushrooms—40c per one tb. carton.
Oranges—Fancy Sunkist California
Navels are now sold as follows:
ee as $3.75
Ce 4.00
oe eee 4.25
ee 4.25
2G 4.25
a ee 4.25
2 ce ae 4.25
SS ee ee 4.25
Floridas—$4 per box; bulk, $5 per 100.
Onions—Michigan, $9 per 100 Ibs.
for yellow; Texas Bermudas, $4.75 per
crate.
Parsley—40c per doz. bunches.
Potatoes — On the local market
transactions hover around 45c per bu.
In Northern Michigan carlot buying
points the price ranges from 20@25c
per bu.; Idaho, $2.25 per 100 Ib. sack.
Poultry—Wilson & Company pay as
follows:
Heavy fowls 45200000 15¢
Eight fowls: 20 13c
bueks 2 l6c
Geese 202 Ilc
No. F Fuskey 200 18c
Spinach—$1.35 per bu. for Texas.
Sweet Potatoes—Kiln dried Indiana
Jerseys, $1.75; Tenn., $1.50.
Tomatoes—Hot house. $1.50 per 7
lb. basket; $1.65 for 10 Ib. basket.
Veal Calves — Wilson & Company
pay as follows:
Paney oo 6@7 Yc
God oe 6c
Medium 22.0000 5c
~~» eo
Oppose Sales Tax,
Declaring that “any form of sales
tax will increase the cost of living to
the American people and will inevit-
ably lead to a ‘falling-off of consumer
demand,” the National Retail Dry
Goods Association has expressed its
emphatic opposition to any form of
fax, PF. A. CO Cotell
president of the association, having is-
general sales
sued the following statement on this
subject:
“Opposition to this measure is based
upon the following reasons:
Any tax 1s
contrary to the fundamental principle
of taxation, inasmuch as it is not based
upon ability to pay.
“Second.
“Pirst. form of sales
Any form of sales tax will
increase the living to the
American people and will affect most
severely
cost oF
those in the lower income
class, because a greater percentage of
their income is spent in living costs.
“Third. It is a tax on consumption
which will inevitably lead to a falling-
off of
affect adversely the industry and com-
consumer demand, which will
merce of our Nation.
“Our Board of Directors further
recommended that the Federal budget
be balanced at the earliest practical
moment, that the ‘base of the personal
and that
sound, real and effective retrenchment
of governmental expenses be effected.”
income tax be’ broadened
—_——_++.—___—_
Ward’s Sales Drop.
February sales of Montgomery
Ward & Co. totaled $11,963,366 this
year, as compared with $15,244,975 in
the same month of 1931, a decline of
21.5 per cent. The two months’ total
of Ward sales for the year is $23,991,-
420, as against $31,865,213 last year, a
decline of 24.7 per cent.
ee
About the only state right that re-
that of feeling independent
while asking for a handout.
mains is
——_+~-<.
Even now America has a finger in
half of the world’s business and a nose
in the other half.
—_——_—_ <->.
Nature is kind. Monkeys, for in-
stance, can’t have a “boom” by eating
up next year’s ‘bananas.
ee eae ead ERS ae ae
6
MICHIGAN TRADESMAN
April 13, 1939
MUTUAL FIRE INSURANCE
Much Mercantile Property Is Over
Insured.
In the year 1930, there were 170
store fires in Kansas, which did $650,-
000 damage.
In the same year there were forty-
seven fires attributed to incendiarism
—but only a small portion of these in-
cendiary fires were in stores.
In the same year, the state fire
marshal investigated 307 fires in which
arson or incendiarism was suspected,
but there were only thirty-six arrests
for incendiarism during the year.
A well-known fire insurance adjust-
er whose work takes him over the
state considerably says:
“Fire insurance companies are all
jumpy nowadays. They are being hit
by so many incendiary losses that they
don’t know what steps to take. ,. The
business depression is the cause of it,
of course, People get into financial
trouble, and they decide to burn their
property to get the insurance. Fires of
that character are getting so numerous
that the companies are greatly worried.
They are afraid it will keep up as long
as the depression lasts, and they don’t
know just how to meet the situation.”
When Douglas Graham, state fire
marshal, was told of the adjuster’s
plaint, he said:
“T can tell him what to do, and how
to protect his companies. Cut down on
the amount of insurance which they
are carrying. These companies know
that there are great numbers of prop-
erties which are over-insured, especial-
ly the personal property, household
goods, mercantile stocks, etc. The in-
surance companies are much more
careful not to over-insure buildings, be-
cause the Kansas law says that in the
case of a total loss on a building, the
amount of the insurance is supposed
to represent the correct value on the
building. But the companies are very
much inclined to over-insure other
classes of risks. With the decline in
the values of buildings it is probable
many buildings are also carrying more
insurance than they are worth.
“When an investigation of a fire is
called for, and it is shown that the
policyholder has a clear record, J al-
ways feel like telling the insurance
companies that they should pay what
the policy calls for. If they have over-
insured the risk, they are to blame.
“If the insurance companies would
quit writing more insurance than
property is worth, their losses from
incendiary fires would be materially
reduced.”
Generally the first thing which the
state fire marshal’s office investigates
in case of a suspicious fire is the ques-
tion of over-insurance, If the building
is not over-insured, and the policy-
tholder’s record is clear, that is about
as far as the investigation goes.
In some of the investigations made
within the last few months, here are
some of the examples of over-insur-
ance in stores and mercantile stocks
which have been disclosed:
Value of stock $1,400; insured for
$2,100.
Value of building, $15,000; insured
for $23,000.
Value of stock $6,000; insured for
$7,000.
Value of ibuilding $860; insured for
$3,000.
Value of stock $2,000; insured for
$4,900.
Value of stock $700; insured for $1,-
200.
Value of stock $600; insured for $1,-
200.
Value of stock $27,000; insured for
$30,000.
Value of stock $450; insured for
$800.
These are all actual cases, taken
from the state fire marshal’s records.
Insurance companies say they can’t
prevent over-insurance because the
commissions received ‘by the local
agent depend upon the amount of in-
surance he writes. He therefore is
eager to write just as much as possible,
and he does not question an applicant
very much as to the actual value of
his household goods or his stock of
merchandise. He ‘figures he is justi-
fied in taking all the applicant wants
to give him, and he depends upon the
insurance adjusters to protect his com-
pany in case there is a loss,
‘But there are many insured policy-
holders who have a foolish idea, ap-
parently, that if an insurance company
takes their m6éney in payment for $5,-
000 fire insurance, the company there-
by agrees to pay them $5,000 in case
their property burns up. ‘This is not
the case, with a mercantile stock,
household goods or other personal
property. The company agrees to pay
them only the amount of their loss, and
the amount of that loss must be de-
termined by bargaining between the
insured and the adjuster. — Topeka
Merchants Journal.
—_+~-+>____
When On Your Way, See Onaway.
Onaway, April 12—The largest vote
in years was polled at the election
held Monday when the youngest can-
didate for city commissioner Jed the
field in a three cornered race. ‘Clayton
Smith, the popular young’ grocer
known as “Smitty,” is the youngest
man ever elected to that position in
Onaway and by virtue of his office be-
comes a member of the county board
of supervisors.
J. A. ‘Hannah, of the 'M.'S. C., gave
a very interesting talk Thursday night
relating his six months of travel in Eu-
rope. After hearing his descriptions,
such remarks as these were heard:
“Europe must be wonderful, the archi-
tecture must be beautiful, Ireland
must be awful, etc., but give us Amer-
ica.” Too true—in spite of the depres-
sion. in spite of unemployment and
everything that looks bad, let’s look
around; give us America.
And Dr, A. Huebner, just returning
from ‘Alma, says, “Give me Onaway.”
The doctor changed his residence from
Onaway to Alma six years ago, but
has decided to return because—well,
the doctor has many friends there and
he likes this country best of all. So say
we all.
H. C. Hutchinson, proprietor of the
Pigeon River Fruit Farm, of Afton, is
in town this week arranging for a
series of advertising slides in the New
Onaway theater. Herb ‘knows his
raspberries,” likewise his Montmoren-
cy cherries, wonderful strawberries
and early tomatoes enter into his fruit
growing also and his large acreage in
the Pigeon river valley, adjacent to
Onaway, is producing fruit of excel-
eet quality which finds a ready mar-
et,
‘News reaches us from Vancouver
announcing the death of Harry Bye,
formerly engaged in the grocery busi-
ness here for a number of years, being
succeeded by ‘Clayton Smith, Ned Bye
was well known as a band leader, con-
ducting classes in Cheboygan. The re-
mains will be taken to Niagara Falls
for burial.
P. J. Cryderman and his son, Arthur,
have decided after four years trial that
Onaway is a better place in which to
live than Alma and have returned to
their farm, just outside of the city, and
will make improvements and farm in
the good old way just as they used to
do and be glad of it; so are we.
(Squire Signal.
—_++___
Select High Style Shoe Colors.
Selection of three high fashion colors
for women’s shoes for Fall is announc-
ed this week by Margaret Hayden
Rorke, managing director of the Tex-
tile Color Card Association. The col-
ors are cinder brown, a dark brown
for the all-occasion shoe; Porto, a rich
red of the wine family, and sunrust,
for wear with town and country
clothes. Advance swatches of the
hues, which were selected jointly by
tanners, shoe manufacturers and shoe
retailers, have just been sent to the
shoe and leather trade.
———_»+—___.
‘The little boy in the third row will
now tell us how many grave problems
America has solved ‘by waiting for
Congress to do something.
——_>>>___
There’s a bright side. After watch-
ing great minds combat the depression,
you should be rid of your inferiority
. complex,
—_—_—__—_> >» —__
A monarchy has faults, too. A king
wastes almost as much as an election
costs.
the ages.
GRAND RAPIDS,
Mutual benefit, protection and responsibility has been
the object of all organized human efforts throughout
It’s the underlying principle of Mutual Insurance.
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FIRE INSURANCE COMPANY affiliated with the Mich-
igan Retail Dry Goods Association offers all the benefits
of a successful organization.
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MICHIGAN
OUR FIRE INSURANCE
POLICIES ARE CONCURRENT
with any standard stock policies that
you are buying
Te Ne corn BOY Less
Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan
WILLIAM N. SENF, Secretary-Treasurer
Look Squarely at the Facts
—then Decide
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policies, secure complete information
about the Federal Mutuals, and any
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FEDERAL HARDWARE & IMPLEMENT MUTUALS
Retail Hardware Mutual Fire Ins. Co.
Minneapolis, Minnesota
Hardware Dealers Mutual Fire Ins. Co.
Stevens Point, Wisconsin
Minnesota Implement Mutual Fire Ins. Co.
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4
‘
Bh
resent
April 13, 1932
Lines From Grand Rapids Council,
No. 131.
W. R. Docker, who formerly sold
soda fountain supplies in this territory
for Smith+Hungerford ‘Co., and was
later transferred to Milwaukee, is cast-
ing ‘longing eyes at Michigan. In a
letter to the Secretary recently he ask-
ed to ‘be remembered to all the boys
and expressed the wish that he might
mingle with them again. The Council
will welcome Brother Docker into our
midst again, if fate and fortune direct
him hither,
The Salesman’s Club of Grand Rap-
ids, which meets each Saturday at the
Rowe Hotel, English room at 12:30 p.
m., for luncheon and a good time so-
cially, will have a musical entertain-
ment next Saturday. While all the
talent has not been announced, this
much has been released: that ‘Carl and
Herman Kerchner, father and _ son,
well known artists will be the head-
liners. Men, if your time and engage-
ments permit you to attend one of
these meetings, you will be so well re-
paid, you will attend regularly.
Grand Page of Domain of Michigan
and former Secretary of Grand Rapids
‘Council, No. 131, Allen F. Rockwell,
has attended the annual memorial ser-
vice of our council, since the service
was inaugurated. His absence last
Sunday caused considerable apprehen-
sion, because it was so unusual. Glad
to advise all readers of this column
that Brother Rockwell and wife were
celebrating the birthday of Mrs. Rock-
well’s mother, who lives near Howell,
on the farm where she and (Mr. Smith
began their married life. Her mother,
Mrs, Addie Smith, is eighty-five years
of age, and in excellent health, either
doing or supervising her own work
about the household. Mrs. Rockwell’s
father passed on to his reward twenty-
one years ago.
‘We are unable to see it any other
way, but that next Saturday night will
be a big night in Grand ‘Rapids Coun-
cil. We have previously reported that
the team work in ‘business committee
was holding a party in the Loyal Order
of Moose Temple. At the time it was
first announced, we did not realize that
it would be a State affair. We have
learned recently that the \Secretary has
invited Bay ‘City, Owosso, Saginaw,
Lansing, Battle ‘Creek, and Kalamazoo
councils and a good representation has
been promised. Brother “Jim” Daly,
editor of the Sample Case, will be
present; he will give us the only speech
of the evening and those of you who
have heard him know you have a real
treat coming. Meeting opens at 7:30
p. m. and it will be an evening of en-
tertainment. ‘This is open to all mem-
bers and their friends and families. A
charge of fifty cents per person will
cover all the costs, refreshments, danc-
ing and other entertainment, Some of
the lucky ones will receive some valu-
able and appropriate prizes. This
party is a new feature incl Cd
circles. It will be a-winner. Again,
we urge you to come and be there at
7:30 p. m.
There is no question about our mem-
bers being men of ambition. We see
indisputable evidence of this on all
sides. But the ambition of Brother
Marion D. Estee, Herkimer Hotel,
who is recovering from the ‘flu, caused
MICHIGAN TRADESMAN
him some trouble and his friends un-
easiness, when he returned to his work
before fully recovering. He suffered
a rather serious relapse, but is making
progress in recovering his strength and
former health,
Report has just come to us that
Edward T. Donahue, the well-known
salesman for the National Candy Co.,
and an old-time member of No. 131,
has just been honored by being elected
Exalted Ruler of Grand Rapids Lodge
No. 48, Benevolent Protective Order
of Elks. Thus is merit recognized.
+> +
Items From the Cloverland of Michi-
gan.
Sault Ste. Marie, April 12—Now that
election is over and the defeated candi-
dates have congratulated the successful
opponents, everybody seems happy
again and getting down to business,
looking around the corner for prosper-
ity. Navigation opened last week, but
very few boats ‘have passed through.
It looks as if there will be no heavy
traffic. ‘It has ‘been rumored: that the
Pittsburg Steamship Co. will have not
more than thirty boats out this season,
but we hope this report is not correct
and that the usual number will again
be in service. We usually figure much
added activity at the opening of navi-
gation, While we are a lot of optim-
ists, yet we feel that things seem to be
getting “no better fast.” Now we will
look forward to the tourist season,
which will soon ibe upon us. Every
effort has been made to attract tour-
ists. Much publicity and advertising
have been attended to. Several new re-
freshment places with gas stations are
going up at the city entrance in addi-
tion to the many which were built last
year, which shows that there is no
lack of confidence for the future.
T. H. Story, who for the past sev-
eral years conducted a general store
and gas station at McCarron, sold out
last week to Oliver ‘Christie, a well-
known farmer at ‘McCarron. Mr.
Christie has re-stocked the store with
merchandise and will continue the
business, ‘Mr. ‘Story has not as yet an-
nounced his intentions for the future.
Fenlon Bros., at Hessel, are remod-
eling their meat department and in-
stalling a new electric refrigerator,
getting ready for the tourist season.
This is one of the largest general
stores in the community and stocked
with the best of everything to be found
in an up-to-date store. Joseph Fenlon
is always on the job himself, which ac-
counts for their success.
Emory ‘Gravelle, member of the firm
of ‘Ermintinger & ‘Gravelle, returned
last week from Rochester, Minn.,
where he underwent an operation. He
is much improved in health and will
soon be able to attend to business
again. He was away about three
weeks,
Stanley D. Newton, the popular
editor for the Upper Peninsula De-
velopment Bureau, was a business
caller here last Monday, being a guest
at the Rotary dinner. ‘Mr. Newton's
main object was to cast ‘his vote, as he
is still a Sooite and believes that every
person should cast his or ‘her vote on
election day. We agree with him, but
sorrv that so many spay so little atten-
tion to voting, thinking that their vote
would make no material difference.
One of our merchants told of his de-
feat last year, being only two votes
behind his opponent. When one of
his customers told him the next day
how sorry he felt that he did not cast
his vote, as the had six votes in his fam-
ily which would have elected the mer-
chant,
If people had to pay to listen to
radio programs, there are many which
never would be heard,
‘The ‘Mining News, Florence, Wis.,
weekly, lost its building and plant by
fire March 18. The Mining News was
founded in 1880 by J. F. Atkinson. Ex-
Governor ‘Chase S, Osborn was the
editor ‘from 1883 to 1887. He moved
to Sault Ste. Marie in the latter year
and the paper was taken over by
George C. Youngs. Mr. Youngs died
in 1915 and his son, Chase Osborn
Youngs, has since been editor. It is
hoped to resume publication shortly.
A fifty piece military band will be
one of the attractions of the citizens
military training camp at Fort Brady
in July. The members will be chosen
from those who attend the camp, and
a competent instructor will be in
charge.
Frank Brock, who has been conduct-
ing a retail bakery on South Ashmun
street, has closed the bakery and will
engage in some other line of business.
It has been an uphill proposition with
him and his first adventure at the
‘baking.
Silver dollars are once again in cir-
culation here, according to William
3arry, manager of the Montgomery
Ward store.
Remember how enthusiastically we
sang “Over There’? What we need
now is a spirited song entitled, “Come
Across.” William G, Tapert.
——» >
Garden Tools Lead Hardware Sales.
Garden accessories lead ‘all other
hardware items in the volume of sales
this week. Ready-made wire garden
fencing, spades, hoes and other tools
and sprinkling apparatus were re-
ordered in quantity by retailers. Sev-
eral hardware stores handling grass
7
seeds, bulbs and shrubs report that 15
per cent. of the week’s sales are on
such supplies. Wire screen cloth and
upholstery hardware are in limited de-
mand. Builders’ hardware is more ac-
tive than at any time since the first
of the year, but volume is still far
below the normal for this season.
>. > >
Anklet Orders Show Gain.
With the approach of warmer weath-
er, demand for women’s and children’s
anklets is expanding rapidly. Some
mills are having difficulty in making
quick deliveries. The chain stores are
giving these goods a big play and
styles selling at about 85 cents per
dozen are in heavy demand for the
5 and 10 cent groups. Mesh styles,
which are comparatively new in these
goods, appear to be gaining favor, par-
ticularly in the children’s lines, and
mills expect a fairly large volume of
business on them before the season is
over.
——_-
Middle age is that indefinite period
when another pain doesn’t indicate
anything except middle age.
——_2~-~»____
Education is a great thing. It
teaches you to worry about things you
never heard of before.
«a hundred table’ needs
uperiority
such as only Hekman
Bakers can impart
—
Soda
Crackers
Gy blnarPicuila
Grand Rapids, Mich.
The Supreme Achievement in Cracker Baking
oe
noe
fas Je
MICHIGAN TRADESMAN
April 13, 1932
A PLEA FOR FAIR PLAY.
General Atterbury, in the annual re-
port of the Pennsylvania Railroad
Company, makes a strong and con-
vincing plea for his own and for all
the railroads of the country for equal-
ity of opportunity to participate in the
Nation’s prosperity, a right which has
been denied to them because of the
unregulated competition which they are
obliged to meet. His reference, of
course, was to the competition of the
transportation facilities which use the
public highways without making ade-
quate contribution toward the cost and
maintenance of them.
The remedy for the existing condi-
tions, in General Atterbury’s opinion,
is the co-ordination of all transporta-
tion facilities to provide the maximum
of service. This does not mean the
curtailment of bus and truck services;
it means operation of them upon terms
and under conditions which shall put
them on a plane of equality with the
railroads, “the fundamental and basic
transportation agencies of the coun-
try.”
How far some such plan of co-ordi-
nation is needed is illustrated by the
Pennsylvania’s, report, showing that
because of the business depression and
the unregulated competition it is com-
pelled to meet, the company’s net in-
come in 1931 was $19,545,000, a de-
cresae of $49,625,000 from 1930, and
that, in spite of economies that re-
duced expenses by $75,000,000. Gross
income declined more than $122,000,-
000. Notwithstanding this decline, the
net results of the year’s operation were
better than those attained by railroads
generally. Another hopeful sign noted
is that given by the recent recommen-
dations by the Interstate Commerce
Commission for the co-ordination of
rail and highway traffic and the regu-
lation by Federal law of interstate bus
traffic.
DIVERTING CAPITAL.
In the discussion of taxation meas-
ures now before Congress the argu-
ment has been revived that higher
levies upon individual and corporate
income will divert capital from busi-
ness or productive enterprise into tax
exempt securities. The investment,
in such cases, it is inferred, disappears
into thin air. No one sells the tax
exempts and receives money for other
use. The Federal Government, state
or municipality spends nothing for
work and materials.
But even if this argument could
stand up there is a good deal to be
said for diverting capital from produc-
tive enterprise. One of the chief
causes. of the business collapse was
the use of too much money in plant
and market expansion. Almost every
manufacturer and distributor can view
the effects in his own field—ruthless
competition, price cutting and wage
slashing.
That competition will grow keener
isntead of subsiding is the judgment
of many business observers. Through-
out this depression economies have
been worked out, cheaper processes
developed and new products. prepared.
Before the collapse there was a re-
duction in the number of employed,
and greater efficiency in industry will
mean still fewer jobs.
A curb on industrial expansion
might be desirable, particularly if it
means greater output and unimproved
buying power. It was, perhaps with
some appreciation of this problem that
the sales tax was defeated. Purchas-
ing power is the key log of the whole
economic jam and a proper tax pro-
gram will be shaped with that thought
foremost.
BUSINESS STALEMATE.
Beyond some results from the auto-
mobile selling drive, there were few
developments in business during the
week worthy of special mention. Tax
legislation and further declines in se-
curity markets have apparently caused
another stalemate for the time being.
Foreign news was also discouraging.
Little response is found so far to
the credit relief measures recently
adopted. In fact, there have been in-
creased bank failures, particularly in
the Northwest and Central States. Res-
cue efforts have evidently been con-
centrated on large enterprises, some
of which must undergo re-organization
in any event.
Automobile manufacturers report
fair response to their sales campaigns.
Production has been increased, but
along cautious lines. Some orders
have been received by the steel in-
dustry from the motor car producers
but not yet in the volume desired. The
upturn in automobile output almost
saved the weekly business index from
its dceline to a new low, but all the
other series dropped.
Figures for ‘building contract awards
last month have been completed and
show some gain over those in Febru-
ary. The increase, however, is less
than a third of the usual seasonal ex-
pansion.
The decline in commodity prices has
almost halted, although there is little
evidence yet that quotations have
reached the firming stage. ‘“Sensitive”
prices, which usually point the general
trend, have resumed their advance,
however, after a brief interruption.
This rise started early in February.
FINLAND’S EXPERIMENT.
Many Americans will be watching
with keen interest what happens in
Finland during the next few months.
If it succeeds in taking its fall off the
water wagon, signalized by the repeal
of Prohibition, with decorum, repeal
in this country will receive a new
source of support. Finland has an op-
portunity to demonstrate that tem-
perance is a better method of coping
with the liquor problem han Prohibi-
tion by having experience with both
methods. Reports of the first day of
operation under the new regulatory
laws which have replaced the absolute
ban on all sales of liquor are encourag-
ing. Finland did not go wild in one
great orgy of drinking. The change
was welcomed enthusiastically, but the
police reported no increase of drun-
kenness over the days of Prohibition.
There was no disorder. Under the new
regulations liquor dispensed through
the State monopoly will not be cheap,
and a narrow margin of profit will be
left for the hotels and restaurants al-
lowed to sell it. In addition, the nec-
essary passbooks may be easily re-
voked and the quantity of wine, beer
and liquors which can be kept in the
home is strictly limited. The test which
Finland must undergo is to answer
the question of whether under this
system the state can drive out the
bootleggers or not, and it is one from
the result of which America may well
profit.
SAVING THE SEALS.
An instance of what conservation
ably handled can do is always provided
at this time of the year with the an-
nual migration of the famous Pribilof
Island seal herds. In 1910, when the
Government took over the unusual job
of protecting these animals, the num-
ber of seals in these herds was about
132,000 and they were being killed so
rapidly that the extinction which had
already overtaken the sea otters of
these waters appeared to be their cer-
tain doom. To-day, however, the num-
ber of seals is estimated at 1,125,000
and under official supervision from
55,000 to 60,000 can be taken annually
without depleting the herds. They are
guarded by United States Coast Guard
cutters on their Northern migration
to Bering Sea, and, except for the
members of one Indian tribe in Wash-
ington, still allowed by treaty to kill
seals in the open sea, the ban upon
pelagic hunting is absolute. A _ cen-
tury ago the trade in sea otter skins
along America’s Northwest coast was
our chief contact with that part of the
world, but in the lack of any attempt
at conservation the sea otters soon
disappeared. Their fate as contrasted
with the remarkable increase in the
seal herds serves as a reminder of the
foresight which led the Government to
come to the rescue of the seals twenty
years ago.
MANY IDLE PAPER PLANTS.
With the large surplus of productive
capacity in the pulp and paper industry
steadily growing, the possibility that a
fair percentage of the idle 10 per cent.
of the country’s more than 800 plants
may not be re-opened is regarded in
the trade as an encouraging sign for
the future prospects of the industry.
Business conditions are not expected
to be sufficiently improved for the next
few years to warrant the re-organiza-
tion of these companies during that
period, and at the end of that time the
expense of repairing machinery and
renewing production will be almost
prohibitive.
At the present time the decline in
demand for newsprint and book papers
has hit those divisions of the industry
badly. The latter group is operating
at about 65 per cent. of capacity, but
large stocks on the market are having
a depressing influence on prices. The
boxboard division is the most favorably
fixed from the standpoint of sales, pro-
duction running about 85 per cent. of
capacity, but rampant price cutting has
reduced mill profits. The elimination
of some of the small marginal pro-
ducers during the next year or so is
expected to place the industry in a
sounder position.
TOO LONG DELAYED.
Soon after the depression started it
was argued in many ‘quarters that
lower wages would restore prosperity,
since such a move would mean lower
prices, larger orders and_ increased
employment. Now that this formula
has failed to bring about recovery, the
excuse is offered that wage reductions
were too long delayed to be effective.
Actually, what was ignored by ad-
vocates of this plan was that no pro-
vision was made for the debtor class.
Lower wages would hurt no one if
prices were correspondingly reduced,
but only if that person was free of
debt. Otherwise, he would be paying
off a debt contracted at the high level
in reduced income or revenue.
Governments are in the same fix
as individuals. For their relief prices
must move up to previous levels, they
must adjust their debts on the new
and lower basis, or else they must ob-
tain longer periods within which to
pay. Adjustments along all three lines
are now in process, since it is obvious
that creditors cannot enforce the exact
terms of their contracts unless they
wish to suffer tremendous losses, which
would be aggravated as such enforce-
ment spread.
QUALITY TREND GAINS.
Consumer response to quality goods
is steadily growing, despite the “glori-
fication” of cheapness. Customers who
have been influenced by the heavy em-
phasis on price are now returning their
patronage to stores which have pre-
served their prestige, kept up quality
standards and maintained complete
stock assortments.
Retailers_and manufacturers can ef-
fectively work together to improve
standards of quality, a trend which,
however, does not mean raising prices.
The corset manufacturers are an out-
standing group which has not traded
down, but has devoted itself to featur-
ing new quality merchandise in which
the customer has been interested and
for which she has been willing to pay
a fair and not a cheap price.
Dramatization of quality is the need
of the moment. Using similar meth-
ods other manufacturers, working with
retailers, can increase the profitable
outlet for their products, retain patron-
age for the store and give greater sat-
isfaction to the consumer.
DRY GOODS CONDITIONS.
Fairly good gains have been reported
in retail trade during the past week
and business in some instances ex-
ceeded pre-holiday volume. The
weather is counted the best influence
on the side of rising sales, since the
general situation remains much the
same and security prices sag. Women‘s
apparel and. accessories account for the
increases. Men’s wear trade is slow
and home furnishings volume is off.
cep cee eas
The ‘business enterprise that en-
dures and prospers over a span of
time has been founded upon the con-
fidence of those comprising the mar-
ket to whom it sought to sell its mer-
chandise, service, intelligence, apprecia-
tion and goodwill.
April 13, 1932
OUT AROUND.
Things Seen and Heard on a Week
End Trip.
Last Saturday was about as fine an
early spring day as I have ever experi-
enced. The sky was so blue and the
sunshine so bright that brief calls on
some of the merchants of Belding and
Greenville would have brought me
much joy but for one thing—business
is not quite so good as we would like
to have it. Because of that defect J
found several merchants who were in
anything but a joyful mood. With the
failure of the only bank and the sus-
pension of operations on a large scale
at the silk mills Belding is certainly
hit pretty hard. It is now very gen-
erally conceded that the bank will not
be re-organized. Banking facilities in
the future must come from the creation
of an entirely new bank with capital
from outside sources. Just now such
a thing does not appear to be very
likely to happen, because under pres-
ent conditions the banking business is
not a very profitable undertaking.
With the return of normal times, of
course, ‘these conditions will right
themselves.
I greatly regretted the amalgamation
of the Belding and Hemingway inter-
ests, because even my limited knowl-
edge of the two companies led me to
believe that the Belding organization
was in better shape to withstand the
crisis I could see coming to the silk in-
dustry than the Hemingway organiza-
tion could. The sale and disintegra-
tion of the Hemingway properties in
the East now lead me to the conclu-
sion that better times are in store for
the Belding end of the organization.
Reports from original sources are to
the effect that this improvement will
soon be made manifest in a most sub-
stantial manner by the employment of
additional workers in the Belding
mills,
At Greenville I noted that Erik A.
Eriksen had taken back the grocery
stock he sold about two years ago to
D. S. Blanding and is again numbered
among the food dispensers of the city.
Mr. Eriksen took advantage of his
temporary retirement from trade ito
make an automobile trip to the Pacific
coast, accompanied by his wife and
two children. They made their first
stop at Seattle and covered all the
cities en route as far ‘South as San
Diego. Just before they reached Cali-
fornia line they purchased some Cali-
fornia oranges, which they were forced
to see destroyed by an officer of the
state before being permitted to invade
California. While at San Diego he
conceived the idea of crossing the line
into Mexico for an hour or two. While
en route to the ‘Mexican town on the
border he purchased a dozen oranges
for 15 cents. Three of the oranges
were still left when he entered Mexico,
but on his return to the ‘California line
he was forced to relinquish the Cali-
fornia fruit he had purchased in that
state an hour before. These two ex-
periences gave him a very unfavorable
opinion of the narrowness and nasti-
ness of the men who are acting under
instructions from the fruit bureau of
that great state, which antagonizes
MICHIGAN TRADESMAN
everyone who visits it by its arbitrary
legislation against the fruit of other
states which is vastly superior in qual-
ity to California fruit and the drastic
manner in which they enforce fruit
laws to prevent anyone from eating
fruit produced in other siates while
they are in California. Considering
that the tourist crop is the most valu-
able asset California possesses, it is
certainly very inhospitable to force
people who want the best to eat the
poorest stuff produced in this country,
so far as quality and flavor are con-
cerned.
The merchants in every town I visit
nowadays appear to think their com-
munity is hit ‘harder by the present
slump in business than any other
town. [ fail to see it that way. Busi-
ness conditions are not good in any
town. In some cases the situation has
been complicated by the failure of one
or more banks, In all cases there is
much unemployment for the town peo-
ple, inadequate markets for the farmers
and altogether too low prices for the
staples they produce. The attempts of
the Government to help the farmers
have been attended by the most
wretched failure and fiasco ever wit-
nessed in this country. The millions
Uncle Sam has poured out with reck-
less prodigality has been worse than
wasted. Most of it has been absorbed
by dishonest officials and useless dis-
bursements which are worse than im-
becile. Presidents ‘Coolidge and Hoover
are blamed for this condition, when
that responsibility rests solely on ‘Con-
gress for creating boards and bureaus
which have not properly functioned
and which have done much to precipi-
tate the present period of loss and un-
certainty. The present Congress shows
little disposition to correct the utterly
reckless expenditures it has foisted on
the country and brought it to the brink
of universal bankruptcy. I do not
know how it is going to be accomplish-
ed, but something must be done to
curb the socialistic, anarchistic and
chaotic trend of the times on the part
of many of our congressmen or the
country will surely land in the region
where the devil is supposed to hold
full sway.
The special session of the Michigan
legislature is, thus far, anything but
reassuring. Nearly every member
seems to have some pet hobby he in-
sists on riding. Personal whims,
caprices and prejudices are in evidence
on every side. As yet no competent
‘leadership has appeared, nor is it likely
to be in evidence so long as the in-
significant ideas of small men are per-
mitted to be exploited.
As was to be expected, the attend-
ance of retail grocers and meat dealers
at the Battle Creek convention last
week was very disappointing. Few of
the old wheel horses were in evidence,
owing to unfortunate differences of
opinion which have become very com-
mon during the past two or three years,
Unless some reasonable compromise
is effected very soon the organization
will necessarily reach the point of dis-
integration. The programme arranged
by the officers oppears to have been
carried through with fidelity and care-
fulness and the entertainment features
presented by the Battle Creek hosts
were certainly carried oui to the com-
plete satisfaction of all concerned.
Through the courtesy of Secretary
Hanson, J was able to present this an-
nual report last week and the resolu-
tions approved by the Committee on
Resolutions this week.
For many years I have had the
pleasure of a call once a year—usually
just before memorial day—from a life-
long friend, William H. Hoops, for-
merly of Grand Rapids and for the
past forty years a leading and most
successful business man of ‘Chicago.
Mr. Hoops’ mission each year was to
visit the grave of his wife in St.
Andrews cemetery on Madison avenue.
I usually took Mr. Hoops to the ceme-
tery in my car, always stopping a few
moments to call on Mrs. S. M. Lemon,
on Jefferson avenue, who was the
widow of Mr. Hoops’ one-time partner
in the wholesale grocery business.
While he performed certain religious
rites at the grave of his wife, I sat by
the grave of a long-time friend, Pat-
rick H. ‘Carroll, who is buried on the
lot adjoining the lot in which Mrs.
Hoops was buried, and went over in
detail the events which brought the
lives of Mr. Carroll and myself so
closely together.
I was greatly shocked to receive a
telegram from a son of Mr. Hoops
Saturday evening announcing the death
of his father Saturday noon after an
illness of only two days, When I came
to Grand Rapids in 1877 Mr. Hoops
was on the road, selling groceries for
the old-time wholesale grocery house
of W. J. Quan & Co., of Chicago. He
was the most successful and the most
energetic traveling salesman I ever
knew. He had his trade so trained
that in nine-tenths of the towns he
visited his customers brought (their or-
ders and a check for the last order to
the train as it stopped at the depot for
a moment. [I do not know how much
Mr. Hoops made in those days, but his
income must have been around $10,000
per year. He lived like a prince in his
own home on South Union. street,
drove a span of horses which was the
envy of his friends and always dressed
like a Beau Brummel.
The retirement of John 'Shields from
the wholesale grocery house of Shields,
Bulkley & Lemon afforded Mr, Hoops
a long-coveted, opportunity to identify
himself with ‘the wholesale grocery
business asa partner. Purchasing the
interest of the Bulkley estate in the
house, the corporate ‘style became
Lemon, Hoops & Co. and later Lemon,
Hoops & Peters. Mr. Hoops threw
into the business all the energy at his
command and the business prospered
greatly.
A few years later the Jumbering con-
cern of Wilson, Luther & Wilson, at
Luther, failed. Mr. Hoops succeeded
in effecting the purchase of the prop-
erty, which included many thousand
acres of virgin ifine timber, mills and
store. His associate was Joseph
Tucker and ‘the firm name was known
as Tucker, Hoops & 'Co. It required
about a half dozen years to cut the
9
timber and wind up the business.
Both he and his partner retired from
the business with ample fortunes.
While he was looking up another busi-
ness undertaking, because his nature
was such that he could not remain idle
a day longer than necessary, a very
unfortunate situation changed the plans
of a lifetime. Mr. Hoops was greatly
in love with Grand Rapids and disliked
to leave the city of his adoption, but
was forced to take such a step because
of a controversy he had with Bishop
Richter over the education of his chil-
dren. Mr. Hoops was chairman of the
committee in charge of St. Andrews
school on Sheldon avenue, which was
conducted in a building which was un-
sanitary, badly out of repair and a
wretched fire trap. In behalf of his
committee he asked the bishop for
funds with which to put the building in
proper condition. The bishop refused
to grant the request, whereupon Mr.
Hoops took his children out of the
school and sent them tto the public
schools. The bishop peremptorily de-
manded that they be returned to the
Sheldon street school on penalty of ex-
communication from the church. Mr.
Hoops thereupon wrote the bishop
that he would save him that trouble
by removing to another diocese. ‘Thirty
days later he was a permanent resi-
dent of Chicago, where he became very
popular with ‘the princes of the church
because of his religious activities and
large benefactions. ‘He was a close
personal friend of Cardinal Mundelein
and was frequently entertained ‘by the
cardinal at his residence.
The Sheldon street school house was
condemned by the fire department, the
building department and ithe health de.
partment. Bishop Richter defied the
city and \State and refused to listen tto
their demands that the building be
abandoned. In the meantime, while
court action was being demanded by
the public authorities, the building
burned, [tt was subsequently replaced
by an up-to-date building in every
way worthy of the city and church.
Mr. Hoops moved to Chicago in 1893
and immediately purchased the Hotel
Mecca on South Wabash avenue. He
conducted the hotel during the world’s
fair, losing about $125,000 during the
six months ‘the hotel was kept open.
He then offered the furniture for sale
at auction. He was surprised to find
that the auction idea was so popular
that he obtained more for the furnish-
ings than they had cost him the spring
before. This situation gave him an
idea which enabled him to recoup his
losses of the summer season. As soon
as |the sale was over each day furnish-
ing goods houses replaced ‘the goods
sold during the day and the next morn-
ing the red flag of the auctioneer
brought the usual crowd of buyers, I
have seldom seen a man make $150,000
where he lost $125,000 in this manner.
Mr. Hoops then engaged in the real
estate business and added $250,000 to
his already ample fortune. Then tthe
idea of establishing an antique store
came to him and for thirty years he
was the leading dealer in that line in
Chicago. His place of business was on
(Continued on page 23)
10
FINANCIAL
History of the Banking Industry in
Emmet County.*
Banks as now established or that
have been established in Emmet coun-
ty since its organization furnish but
jittle data of value to your historical
society. The subject of banking, how-
ever, embracing every feature of in-
dustrial and social life, furnishes much
that is worthy of a place in your
archives, Banking in its various forms,
is as old as man himself, It is chiseled
on the tablets of stone and all history
bears evidence pertaining to banking.
Like every other industry, banking has
undergone many changes and is yet
but partly understood in many locali-
ties. Banking is the essence of all
business enterprise, the foundation on
which nations are established. To
some it is merely a depositary for safe
keeping of money and the performance
of the minor duties connected with
banking, The various forms of bank-
ing and the commodities used in repre-
senting values are so numerous as to
exclude detailed mention. Wood,
stone, skins of animals, bone and vari-
ous metals have all been used to repre-
sent money or value, down through
the ages to the present time, when
gold and silver are the recognized
standards of money throughout the
world. While we have an established
standard of international and domestic
banking, yet the various forms of
banking must, of necessity, conform
to the needs of the country or locality.
Indeed, in our own country, we find
many forms of banking. From the
stocking bank to the great city sky-
scraper ‘bank, there seems to be little
in common, yet both may be consider-
ed in the line of banking. The neces-
sity of banks was recognized by the
framers of our constitution. President
George Washington, on February 25,
1791, approved the act of our first
Congress in establishing the first bank
in the United States. From this small
beginning, under wise leadership and
governmental supervision, we are the
foremost banking nation on the earth
and the dollar is now the standard for
computation of money value through-
out the world. ‘Our banking system is
responsible for the development of our
Army and Navy, our Merchant Marine,
our great railroad system, our fac-
tories, our farms and our great indus-
tries throughout the land. As the ulti-
mate results from the farm depend
upon the man behind the plow or of
definite execution from the man _ be-
hind the gun, so, too, must the indus-
trial development of our country, de-
pend upon the man behind our money.
The physical labor of the average
banker is a minus quantity, but the
mental labor required of the successful
banker in the twentieth century pulls
hard on even the strongest constitu-
tion and many are the premature
wrecks of hitherto strong and vigor-
ous manhood, Banking requires men
of high mental attainments of strong
will power, of broad mind and the
ability to foresee future events. With-
out assuming that the writer possesses
these qualifications, it is nevertheless
true, that these elements are ever pres-
*Paper read by Wm. J. Clarke before
Emmet County Historical Society.
MICHIGAN TRADESMAN
ent in the successful banker. Much of
our money in circulation has but little
intrinsic value, but is based on or repre-
sents actual values stored in vaults
throughout the country, and as the
Stars and Stripes stand for American
ideas and ideals, so does our currency
stand for the value behind it. Speak-
ing of our National emblem, it may not
be out of place at this time and under
present warlike conditions to say that
our National flag, “The Flag of Lib-
erty and Freedom,” is among the old-
est of National banners. It is older
than the present British Union Jack,
older than the French Tri-Color, older
than the flag of Spain and many years
older than the flags of Germany and
Italy. Long may it wave.
Returning to the subject, let us sup-
pose that there were not any banks in
the country. What then? Do you
think we could get along without them?
No place for the safe keeping of money
with the attendant sequence of rob-
bery, murder, arson and all attending
crimes. No place to provide funds for
the development of our natural re-
sources, followed by a condition of
chaos and National decay; no provision
for the transfer of money in liquida-
tion of indebtedness in the transaction
of business. But why consider such
conditions? The banking system of
the United States covers every part of
the country and reaches into many
foreign lands. Banks have followed
the pioneer in opening new territory to
civilization, the gold seeker in quest of
gold, the lumberman in subduing the
forest and the farmer in preparation of
the soil. Banking facilities is an ac-
cepted necessity everywhere. Our
own Michigan enjoys excellent bank-
ing facilities, as does our own county
of Emmet. The inception of banks in
this county is not so remote as to be
beyond the memory of some now liv-
ing, although barter and trade with
the Indians was conducted for many
years prior to the advent of modern
banking, The first bank in Emmet
county was established in the spring
of 1878 by P. B. Wachtel and _ his
father, John Wachtel, of Petoskey,
under the name of Wachtel & Com-
pany. The firm name _ was later
changed to Wachtel & Quinlan, Mr.
Thomas Quinlan having purchased an
interest in the business. In 1882 Mr.
Quinlan sold his interest to W. L.
‘(Curtis and James R. Wylie, and the
firm name changed to Curtis, Wachtel
& Co., later to Curtis & Wylie, under
which name the business was con-
ducted until the organization of the
present First National Bank. The
second bank established in the county
was at Harbor Springs in 1882 by A.
J. Southard. This was succeeded by
Wade B. Smith, later by Curtis &
Wylie, Clarke & Shay, George B. Mar-
tin, until the organization of the Em-
met County State Bank in 1905. The
First State Bank, of Petoskey, organ-
ized in 1895, was the third bank to be
established in the county and con-
tinued under the same management
until the death of its president, Leon
Chichester, a short time ago. This
bank is now being liquidated, pending
re-organization. The fourth bank in
the county was that of Gogardus &
Buttars, of Pellston, which was suc-
ceeded by the Pellston State Savings
Bank, the latter having been organized
in 1910, The fifth bank to be estab-
lished in this county was the private
bank of McPhail, Richardson & Tag-
gett, of Levering, in 1906 now the
State Bank of Levering. The sixth
and last ‘bank established in the coun-
ty, is located at Alanson, and is known
as the Citizens Bank of Alanson. Thus
we have four incorporated banks and
two private tbanks, six in all, supplying
ample banking facilities to the people
of Emmet county.
—_2++>___
Silence Is Not Always Golden.
A merchant was persuaded to buy
a parrot. It had traveled far and could
jabber in several languages. He or-
dered it to be sent home.
WE RECOMMEND
Low priced bonds in the tol-
lowing groups as exchanges
for weak or defaulted secur-
ities.
Railroads
Public Utilities
Industrials
List furnished upon request.
J. H. Petter & Co.
343 Michigan Trust Building
Phone 4417
April 13, 1932
The same day his wife had ordered
a chicken for dinner, On leaving the
house she said to the cook, “Mary,
there’s a ‘bird coming for dinner. Have
it cooked for Mr, Richards when he
gets home.”
Unfortunately, the parrot arrived
first, and Mary followed instructions.
Dinner was served.
“Whats this?’
Richards.
Mary told him,
exclaimed Mr,
“But, for goodness’ sake, Mary,” he
said, “this is awful! That bird could
speak three languages.”
“Then why the dickens didn’t he say
something?” asked Mary.
YW West Michigan's
oldest and largest bank
solicits your account on
the basis of sound poli-
cies and many helpful
services . . .
OLD KENT
BANK
2 Downtown Offices
12 Community Offiices
Established 1860
Incorporated 1865
THE
ONLY NATIONAL
BANK IN
GRAND RAPIDS
The
Largest National Bank
in
Western Michigan
Aprri 13, 1932
Taking Advantage of Low Stock
Prices.
Current stock prices are being used
by some organizations as an argument
for getting funds turned over to them
for investment. They state that be-
cause of the present low level of secur-
ity prices it will be possible for them
to make immense profits for their sub-
scribers. In some cases the predic-
tions of profits are fantastic.
For example one organization is re-
ported to claim that if one pays in $10
a month for twenty years ‘his capital
at the end of the period will be $18,-
000. This means profit and interest of
$15,600 on an average capital invest-
ment of $1,200, or 65 per cent. a year
for twenty years, Never in the his-
tory of the world has there been an in-
vestment available to the general pub-
lic which could promise such a rate of
return with any certainty.
The basis of the promise of such
handsome profits is the course of stock
prices between 1920 and 1929. An or-
ganization may show with accuracy
that had it purchased in 1920 the
stocks now in its portfolio, the profit
in 1929 would have been at the above
rate. The fact that there was such an
increase in security prices between
1920 and 1929, however, is no indica-
tion that the experience will be repeat-
ed in the next ten years.
Even longer and more stable periods,
in fact, cannot be taken as a guide to
the appreciation of stocks within the
next few years. Our industrial and
business situation to-day is quite dif-
ferent from that of the nineties or the
early part of this century. The nor-
mal growth at that ‘time may well be
very different from the normal growth
in the immediate future.
This is not a question of being
“bullish” on the United States. It
merely is a question of recognizing
that fundamental economic conditions
have altered within the past few years
and that this will be reflected in the
future of our capital markets.
Investment organizations with wise
managements are well aware of this
fact. Accordingly they do not make
such claims as that cited above in an
attempt to get funds. Rather they
limit themselves to promising that
their best judgment will be used in
making investments and that if this is
superior to the judgment of the indi-
vidual investor he will gain by letting
them handle his funds.
It is this type of institution which
performs a real function in our eco-
nomic organization for the small in-
vestor and for those who do not have
the facilities or inclination to handle
their own investments, It is regret-
table that the good work of this type
of institution is hindered by those who
promise profits of several hundred per
‘Ralph West Robey.
[Copyrighted, 1932.]
—_+2+>__
Cost of Living Seventeen Per Cent.
Lower Than in 1929.
According to the National Industrial
Conference Board the cost of living in
the United States has declined 17 per
cent. in the last two years. Contrasted
with this is the fact that the average
of wholesale prices is now at about
the pre-war level. This is another
major disequilibrium in the economic
cent.
MICHIGAN TRADESMAN
system which must largely be elimin-
ated before there is general business
prosperity,
The greatest declines in 1930 and
1931, as shown by this study, were in
food and clothing. Food prices have
fallen 27.7 per cent. from 1929 and
clothing 25.7 per cent. Rents in the
same period were reduced 14.4 per
cent. The remainder of the family ex-
penditures taken into consideration by
the ‘Conference Board have fallen sub-
stantially less. The cost of coal, gas
and electricity is only 4.3 per cent. be-
low that for 1929, and sundries are
only 4 per cent. less,
All such measures of the cost of liv-
ing necessarily are of limited applica-
bility. The composition of the budget
of factory workers is quite different
from that of clerical workers. It is
impossible, therefore, to have a cost of
living index which reflects changes
equally well for all classes of wage
earners,
Another objection to such indexes is
the difficulty of getting satisfactory
quotations. In food and clothing there
are vastly different prices quoted for
the same product. The same is true, to
a lesser extent, virtually in all of the
nonstandardized commodities entering
into a family ‘budget. Because of this
it is always questionable whether an
index of the cost of living for one year
is comparable with that for the preced-
ing year. When ‘the comparison cov-
ers a long period it is always necessary
to allow for considerable inaccuracy.
In spite of these limitations it prob-
ably is reasonably accurate to say that
the cost of living in this country has
declined between 15 and 20 per cent.,
in ‘the last two years. The significance
of this is that it indicates the amount
of reduction which may be made in
wages on the average without curtail-
ing consumption,
If wage cuts go beyond this it neces-
sitates a lower rate of consumption and
thereby, from the point of view of the
whole economic system, defeats the
purpose of the economy. In other
words, because of the lower volume of
consumption resulting from the wage
cuts, producers have to curtail output
still further and reduce wages still
more,
Such a vicious circle is extremely
hard to break. In fact, it can be brok-
en only by products being offered at
such attractive prices that the public is
willing to draw upon its savings in or-
der to take advantage of the bargains.
This means that prices fall below a
reasonable figure, as measured by pro-
ductive efficiency. In many instances
this is the situation to-day,
Ralph West Robey.
[- Copyrighted, 1932.]
—__+~++—___
Successful Trading—Price and Yield
in Stock Analysis.
Other things equal a stock should
sell in the open market for a price
higher than its book value. This is
due to the fact that the company’s
stock should be showing a profit above
its dividend. Consequently its book
value is increasing, which should ac-
count for the price at which it should
sell above its book value if there are
no adverse factors present. Many
financial writers state that with good
earnings, prospects, management and
a good business that the stock is worth
from 25 to 75 per cent. above its book
value. This margin should be higher
for low priced stock, gradually becom-
ing lower for stocks selling above
twenty-five,
In actual practice earnings are more
important marketwise than book value,
and as recently mentioned this same
thing is true in relation to price. A
formula for connecting earnings with
price is called price-earnings ratio and
is the number of times actual annual
per share stock earnings for which the
stock should sell in the open market.
The actual ratio used must be de-
veloped from the book value, manage-
ments, and future prospects.
It is generally recognized that the
average stock should sell at least six
times the earnings. In the past bull
market this ratio was moved up con-
siderably and the majority sold from
15 to 20 times earnings which was only
based in confidence of future growth.
This question of price earnings ratio
is closely related to stock market
analysis. During 1928 and 19290 a new
school of analysis used the high price
earnings ratio, while the old conserva-
tives held that prices were too high
which was eventually proved to be the
correct interpretation of this formula.
Until the past few years the true and
conservative ratio was 10.1. This
seems to be logical, based on two
theories that the investor should re-
ceive a return of 6 per cent. on his in-
vestment and that from the standpoint
of conservative accounting a corpora-
tion should pay out not more than 60
11
per cent, of its net profits for one year;
also that a corporation should retain
40 per cent. of net profits for reserves
and other corporation purposes.
Jay H. Petter.
os
Oh Would It Be.
A little bit of snow
A little bit of ice
For two or three weeks or so
Would make the coasting nice.
Be what you ought to be
And be it when you should
Winter is mockery
That brings no coasting good.
A lot of glary ire
And not a lot of snow
Would make the skating nice—
The finest sport we know.
Be what you ought to be
Of course be very nice
But most assuredly
Let winter do the ice,
A little bit of girl
Became a maiden too
And then she tried to curl
The straightest hair that grew.
Be what you ought to be
And too because you could
No life is mockery
Would you do, what you should.
Charles A. Heath.
UNDER THE TOWER CLOC
ON CAMPAU SQUARE
BUSINESS INSURANCE
The best insurance for your
business is a connection with
a strong bank which is ready
is such a bank,
with its support in emergen-
cy, and its co-operation in the
hour of opportunity.
The GRAND RAPIDS SAVINGS BANK,
STRONG enough to protect you,
LARGE enough to serve you,
SMALL enough to know you.
| We invite your account,
Business or Personal.
GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel at Home”
17 Convenient Offices
Yt ttt ltl lf tN A tlm
—————————
i
z
:
i
E
é
ba + <-____
Not in Love With Chain Stores.
The real trouble with the coun-
try’ as I see it, is the constant and
continuing centralization of wealth
and power in a few hands. Every
period of inflation followed by
deflation we go through makes
this condition worse.
lt may not be quite statistically
true, but it is literally true never-
theless, that already 10 per cent.
of the people of this country own
or control 90 per cent. of its
wealth. The ratio will be much
worse when we emerge from this
depression. Billions of dollars in
securities were unloaded upon the
inve-ting public at inflated values
during the boom. Now during the
depression such of these securities
as have real value—and a lot of
them had and have—are being
purchased back by the wealthy
few at bargain prices. When the
depression is over we will find a
still smaller percentage of the
people owning a larger share of
the wealth and sources of wealth
of the country.
Monopolies, mergers and com-
binations, chain stores and chain
banks, holding companies and
interlocking directorates, unbrid-
led speculation on the stock and
commodity exchange, tax exempt
bonds — these are the means
through which the 10 per cent.
have obtained and are holding 90
per cent. of the wealth and
sources of wealth in this country.
We do not need a weakening
of the anti-trust laws; we need a
strengthening of these laws; we
need a breaking up of moncpo-
lies.
We need regulation of holding
companies and combinations in
the interest of the public welfare;
we must revise our economic sys-
tem so that the community mer-
chant, the community banker, the
community itself, can receive an
adequate return in the exchange
of its goods and not send all the
profits on transactions to the
financial centers of the country.
I repeat what I have said be-
fore, that emergency relief meas-
ures are not enough. We must
change our fundamental concep-
tion of production and merchan-
dising’ so that the producers of
basic commodities, and industry
and labor and business dependent
upon prosperity of basic com-
modities, get enough of a return
to make them prosperous—and
allow them to purchase the prod-
uct and services of manufacturing,
transportation, industry and fi-
nance. We cannot have prosperity
in this country until the farmer
gets a fair price for his products.
If the brains of the 10 per cent.
now in control don’t figure out an
intelligent solution, it will be only
a question of time until the 90
per cent. will attempt to solve the
FRIGIDAIRE
ELECTRIC REFRIGERATING SYSTEMS
P
RODUCT OF GENERAL moror
WITH
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P CONTROL
AND
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All
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Showroom
F. C. MATTHEWS & CO.
18 E. Fulton St. Phone 93249
13
problem by a forcible redistribu-
tion of the wealth of the country.
And that wil not be a pleasant
solution for either the 10 per cent.
or for the 90 per cent.
Arthur Capper,
U. S. Senator from Kansas.
————n->-
Grocery Jobbers Increase Orders.
prices in the manufactured
food industry brings a limited volume
of advance buying from jobbers this
week, Breakfast cereals and canned
foods, chiefly vegetables, benefit by
the increased call. So far as cereals
are concerned much of the added vol-
ume comes as a result of special sales
efforts on the part of producers, who
are holding their prices at former
levels but are granting special induce-~
ments in ‘the form of “free deals” and
other offers to increase the size of the
average order, In canned goods, dis-
tress merchandise has been worked
into consumption and fear of drastic
price cuts have been allayed for the
present,
Firm
+ ~> +
He wins who wills—and works!
Store, Offices & Restaurant
Equipment
G.R.STORE FIXTURE CO.
7 lonia Ave., N. W. Phone 86027
MR. GROCER for repeat
sales get your supply
of
POSTMA’S
DELICIOUS RUSK
Fresh Daily
POSTMA
BISCUIT
co.
Grand Rapids,
Mich,
50th
Anniversary
ONIONS
CAR LOTS OR LESS
BEST QUALITY YELLOWS
VINKEMULDER COMPANY
GRAND RAPIDS, MICHIGAN
1438-1440 Eastern Ave., S. E.
Little Boy Blue
G. A. LINDEMULDER CO.
Wholesale Grocer
The Wm. Edwards Co. Olives
Libby, McNeil & Libby, Inc., Canned Goods
RED CROSS Macaroni and Spaghetti
Grand Rapids, Mich.
Canned Goods
we
HARDWARE
Michigan Retail Hardware Association.
President—Chas. H. Sutton, Howell.
Secretary—Harold W. Bervig.
Treasurer—William Moore, Detroit.
Things That May Help the House-
cleaning Trade.
Most of the routine methods of
handling certain classes of trade are
excellent. They get results. Because
things ‘have always been done in cer-
tain ways is no reason to despise those
ways of doing business. A great deal
of trouble, expense and waste in the
hardware business as elsewhere is due
to ithe occasional heedless tendency to
discard tried and proven methods in
favor of promising but untested varia-
tions.
This does not mean, however, that
the hardware dealer should cling too
conservatively to the selling plans he
has always used. Experiment is de-
sirable. But experiment should be
reasonably cautious; and based on a
careful preliminary study of actual
conditions.
It is worth while to try to look at
your business from a new angle and
to get your public to look at it from
that new angle. Take, for instance,
housecleaning. lines, which are now
timely and should be featured.
The routine method of pushing
housecleaning lines isto put on a win-
dow display, use newspaper space,
show the goods prominently in the
store and perhaps send out a circular
letter to a select prospect list, This
method is good. It has been used for
years; it will go on being used for a
great many more years, because it gets
results,
But in your displays, your advertis-
ing, your circularizing you may do
two things. You may merely talk and
show the goods themselves. Or you
may talk and depict ideas—some of
them ideas new to your customers, and
even to yourself.
Do you realize, for instance, that
housecleaning lines are of two kinds?
First, the articles necessary and de-
sirable for the actual work of house-
cleaning. Second, the articles that
will be needed. after housecleaning is
over. Thus, in the first class, it is de-
sirable for the housewife to have the
most complete equipment possible for
the work; since, the more complete the
equipment, the less the drudgery. And
in the second class come the articles
whose need will be disclosed by a
thorough overhauling of the thouse.
There is an idea to play up in your
display or your sales talk. In house-
cleaning, the housewife is doing more
than cleaning; she is taking stock, A
broken lock may need replacement,
some room may need refinishing in
flat tone wall paint, worn out kitchen
utensils may reveal themselves, the
leaky taps may become more than
usually obvious. 3
Play up in one of your displays, and
in your newspaper space, the idea of
attending to these needed repairs and
replacements while housecleaning is in
progress. That's a new angle for a
good many of your customers.
Here’s another idea that at will pay
to get across to your public. Many
housewives carry on with inadequate
equipment. They imagine that when
MICHIGAN TRADESMAN
they do without things they sorely
need, they are “economizing.”
To get across your idea, you may
try a frontal attack based on the
slogan “False Economy.” But a better
method probably is to stress the posi-
tive benefits of efficient and complete
equipment—the elimination of drudg-
ery, backaches, headaches, worry and
dissatisfaction; more than that, the
fact that the housewife who does her
work with the minimum of worry and
drudgery i$ the one who keeps her
looks, One dealer brought out this
idea very neatly in a big show card.
On ‘this he pasted two figures cut from
magazine advertisements. One was a
tired, worn, frowsy woman with a
broom, ‘The other was a youthful
looking matron reclining in a comfort-
able chair, Here was the accompany-
ing dialogue:
“What, Mrs. Jones! You don’t say
your housecleaning is done already!
Why, you look as fresh as a daisy!”
“Well, Mrs. Smith, proper equipment
makes quick work. I spend on labor-
saving devices and save on good
looks.” :
But a lot of people can’t buy every-
thing they should have for house
cleaning, Not all at once. A dealer
met this situation, and laid the founda-
tions of a good many further orders,
by outlining on paper what he con-
sidered a complete and ideal outfit for
housecleaning. Then he cut ‘this down
to the bare essentials, which were still
considerably more than some of his
customers had. He displayed and ad-
vertised “A complete Housecleaning
Outfht—Now, or Eventually.” He
tried to sell the complete outfit. He
stressed its desirability. ‘But in the
nine cases out of ten where the house-
‘wife couldn’t see it, he followed with
the suggestion, “Why not buy the most
necessary things now and add to your
equipment as you are able? In that
way you'll pretty soon have everything
you need and you will hardly notice
the cost.”
As a result, in a great many cases,
he sold what he had listed as essential
articles—and from time to time house-
wives, educated to that idea of making
their equipment complete ,would buy
additional articlles from the list. Stress-
ing the complete equipment in the first
place gave a definite objective toward
which they could work.
This dealer kept a list of housewives
with whom he discussed the idea and
who bought incomplete outfits; so that
he could follow them up from time to
time.
Another unusual slant on house-
cleaning is prevention. Make the
housecleaning easier by preventing dirt
from accumulating, For instance
plenty of mats outside the doors, with
footscrapers as well, will keep the dirt
out of the house. ‘Cheap but pretty
wastebaskets in every room will save
an immense amount of work in sweep-
ing and picking up fragments of waste
paper that otherwise is thrown on the
floor. 'This idea may be advantageous-
ly elaborated in a special display.
A different angle of the same idea
is suggested by the advertising slogan
“Don’t Let Things Get Your Goat.”
A window display shows some familiar
goat-getting things—the faucet actual-
ly leaking, the broken pane with a rag
stuck in the hole, the tarnished silver
the rusty stove pipe. With each was
indicated the obvious remedy—a new
rubber washer, a new pane and putty,
a can of silver polish, a can of stove
polish, and so forth; each with a card
indicating that a few cents would elim-
inate the source of annoyance. A new
idea to a lot of customers who let such
things run for weeks, months and even
years. Victor Lauriston.
—_> 2. o>
Hardware Men Retaliate.
Turning the tables on grocers who
for some time have been making
special offers of chinaware, hardware
and the like, with grocery products,
San Francisco hardware dealers are
offering grocery products free with
hardware sales. Each week in the
campaign is devoted to a special offer
—a half pound of tea with each teapot
or soap with a scrubbing brush.
—_—_» > >—_
Thinks Unit Store Plan Would Re-
store Normal Conditions.
Greenville, April 6—In regard to
business conditions to-day, it strikes
me that they cannot improve until a
stabilizing level has been reached
where opportunities to further rot out
the underpinning have been absolutely
removed,
For one thing, I believe as long as
there is an overproduction of food this
pirating will continue and not until an
actual shortage in farm produce ar-
rives will it stop. If that is so, mil-
lions of farmers are yet to be out of
luck. JI am leaving beneficial legisla-
tion out of the question, because I find
in talking to business men and com-
mercial travelers, that they do not ex-
pect any beneficial legislation to be
enacted and neither do I.
If enough of our legislators could
think alike and if enough of them were
interested in the welfare of the com-
mon people, various plans to bring
quick and permanent relief could be
presented. One plan would be to have
just one retail business owned by one
man, either gas station, newspaper or
what have you, and if any man was
found to be in a buying group, he
would be warned and for the second
offense get Hail Columbia.
The importance of retailing is para-
mount: in fact, I consider the retail
store as the key to the whole situation.
It would be impossible for manufac-
turers to cut corners with a one man
unit store plan and it could be out of
the question for the retailers to do
much funny business if it was illegal
to unite into buying groups.
_Every traveling salesman in or out
of a job can see that this unit store
plan would restore his useful function
in the scheme of distribution. I real-
ize that millions looked: upon the com-
mercial traveler as excess baggage and
were apparently willing to face starva-
tion rather than see him have a home
and job, but now I believe many see
the shortsightedness of this attitude
and understand that the greater the
number of jobs, the greater the pros-
perity.
Also under this unit group plan, the
farmers’ market would be restored and
April 13, 1932
he himself re-established in his once
enviable station. Furthermore, under
this plan no licenses for or class legis-
lation against any particular type of re-
tailing would be needed, neither would
price maintenance acts be necessary.
Being of the third generation of an
unbroken line of retailers and running
a store which has operated continuous-
ly since 1870, I am, of course, vitally
interested in the situation.
Of course it would seem as though
in this hectic, lurid and putrid condi-
tion that only some wild-eyed legisla-
tion, commensurate with conditions,
but never heard of before on land or
sea, would be the only thing that
would hit popular fancy, even though
it died aborning.
What we want is more horse sense
and less progress. Solon was noted
largely for ‘this horse sense. If he was
here to-day he would roll up_ his
sleeves and straighten things out with
a yank, provided, of course, he could
crash through the cordon of silk hats.
We have Solons to-day but they will
never get a chance. Furthermore,
horses are out of date and are no
longer used as a ibasis for computing
the values of ‘human thought.
I feel secure in the conviction that
nobody will take ‘these words seriously
—let’s all continue to quaff the dregs
of commercialism thrown to us by
monopoly,
Hurrah for Progress!
(C. L, Clark.
—___» +2
A Business Man’s Philosophy.
Pyschologists advise parents to let
a child feel successful in small ways,
so that it may be encouraged to aspire
to greater things.
This is
adults.
Success breeds confidence and con-
fidence breeds success,
In training young men for new
work, the veteran teacher does his
utmost to get an early “victory” for
his pupil. The memory of one suc-
cess soothes the bruises of a dozen
failures,
Except in special cases of unwhole-
some conceit, the teacher is cruel and
stupid who leads a novice inito certain
disaster.
Victory is the best of tonics. J once
argued with a woman that it was bet-
ter to do a few things well than to do
many things indifferently. She would
not concede my point, but I think that
I was right. I prefer to be an out-
standing player of one game rather
than a mediocre player of a dozen
games. William Feather.
> + +
A Scotchman was engaged in an
argument with a conductor as_ to
whether the fare was 5 or 10 cents.
Finally the disgusted conductor picked
up the Scotchman’s suitcase and tossed
it off the train just as they passed over
a bridge. It landed with a splash,
“Mon,” screamed Sandy, “isn’t it
enough to try and overcharge me, but
now you try to drown my little boy?”
equally good advice for
PHONE 65106
New COYE AWNINGS
will give it that clean, fresh
look that attracts business.
Write for samples and prices.
CHAS. A. COYE, INC.
How does
YOUR STORE
look to the passerby?
GRAND RAPIDS, MICHIGAN
April 13, 1932
DRY GOODS
Michigan Retail Dry Goods Association.
President—Jas. T. Milliken, Traverse
City.
Vice-President—George C. Pratt, Grand
Rapids.
Secretary-Treasurer—Thomas Pitketh-
ly, Flint.
Manager—Jason E. Hammond, Lansing.
Men’s Wear Buying Fair.
Orders for men’s and boys’ clothing
and furnishings for this week are re-
ported as only fair. Some business is
being placed on popular priced suits,
but demand for topcoats has tapered
‘off. In the furnishings division, the
basque shirt meets with increased
favor. While it is available to sell from
50 cents to $2.95, the best style appears
to be the $1.95 range. Mesh shirts
are also prominent in ‘the orders
placed, and the fact that many styles
are now pre-shrunk has eliminated the
caution shown by stores in pushing
this item last season. Wool ties to
sell for $1 feature the neckwear
division.
A
To Revive Old Stationery Styles.
Revival of stationery styles of ten
years ago is planned for the coming
Christmas season by a number of
manufacturers. An outstanding fea-
ture of the holiday lines will be a re-
turn to the cloth-covered cabinet-style
‘box, which will be offered to retail
around $1. Due to the low silk prices,
producers plan to substitute that ma-
terial for the cretonne covering which
was popular in 1922, The continuing
demand for wide assortments of mer-
chandise has forced manufacturers to
bring out three times the normal num-
ber of holiday styles in papers and
packaging and compelled the revival of
popular items of earlier years.
——__~>- -—__—
Sales Tax Again Worries Trade.
Recent confidence in the garment
trade that the possibility of a manufac-
turers’ sales tax had been eliminated
has given way to misgiving that the
Senate may act to restore this levy.
The heads of two leading trade as-
sociations are watching the situation
very closely and their organizations
will be represented immediately in pro-
test against the levy, should it be con-
sidered again. They point out that
the original consideration of the tax in
the House had caught the trade un-
awares, but this will be avoided when
the bill comes up for action in the
Senate,
—_»+>—__
Hollow Ware Volume Lower.
Only a few factories in the silver
and pewter hollow ware industry suc-
ceeded in maintaining volume in the
first quarter of this year. Exceptional
prices quoted by one or ‘two manufac-
turers brought their plants an abnor-
mal amount of business, but the re-
mainder reported a drop of approxi-
mately 25 per cent. in volume of trade,
compared with the first three months
of 1931. Current buying is practically
at a standstill, with retailers planning
to defer June wedding gift and other
purchases until the middle of next
month,
—_+ + >_
Colonial Lamp Trend Waning.
Manufacturers of popular-price lamps
and lamp shades turn to new lines of
merchandise this week to replace the
Colonial styles now being featured in
MICHIGAN TRADESMAN
popular goods. The move is prompted
by the belief that the call for $2.95 and
$5 Colonial lamps, which were develop-
ed as Washington Bicentennial special-
ties, will wane at the end of this month,
The new numbers now on display in
selling offices feature pottery and
plaster bases with parchment shades.
Both shade and base are decorated
with floral design on a pastel back-
ground.
——_~+~++
Garden Pottery Trade Off.
Inclement weather has reduced gar-
den pottery sales this season to the
lowest point in years. ‘March orders
fell more than 50 per cent. behind
those of March, 1931, and purchases
this month have been at a correspond-
ingly low level. The trend has dis-
couraged the entire trade. Both sales
agents and producers point out that it
will be difficult to make up for the
lost volume, no matter how active the
market may grow in the remaining
weeks of the season. Low-end prod-
ucts retailing below $5 are tthe only
goods in demand at this time.
——_>++___
Slip Cover Sets Sell Freely.
Manufacturers of ready-made slip-
cover sets report an active demand for
goods to retail around $10. The sets,
which include covers for a couch and
two chairs, were produced in volume
at popular prices for the first time this
year, and the trade has been watching
the result with interest. Heavy re-
orders from retailers who held early
promotions on the sets have been
numerous over the last two weeks.
Linen and cotton sets in floral and
awning-stripe designs are reported out-
standing.
—>++___
Plan Electric Appliance Sales Drive.
Increased sales of all types of home
electnical appliances, including refrig- .
erators and air conditioners, is sought
in an educational campaign to be start-
ed this week by manufacturers. Home
service employed by
utility companies in all parts of the
country, will be sent to New York
City during the week to attend confer-
ences at the Electrical Association of
New York, Inc. Lectures on the
merits and uses of all types of ap-
pliances and lighting equipment will be
given by representatives of the pro-
ducers. More than 150 women sales
representatives are expected to attend
the sessions.
saleswomen,
©
Cotton Rugs Received Here.
A large volume of European cotton
rugs in small sizes have made their
appearance in floor coverings market
this week. The goods, shipped here
by France, Belgium and other Euro-
pean countries, represent merchandise
ordinarily sold to England, but which
has been. diverted because of tariff and
exchange difficulties in England. Of-
fered here to retail from $2 up, the
rugs are proving a profitable item for
main floor table sales in department
stores, and have been ordered in large
quantities for immediate delivery.
> -o
Rayon Price Guarantee Restored.
Restoration of the price guarantee
on rayon yarns, which was dropped at
the beginning of the year, was an-
nounced last week by the Du Pont
Rayon Co. last week and the Amer-
ican Glanztoff Corporation, following
a similar action by the Tubize-Chatil-
lon Corporation on the previous day.
Both companies are guaranteeing their
list prices for ninety days from date of
invoice to weavers and sixty days from
date of invoice to knitters. The Amer-
ican Glanzstoff Co. emphasized the
fact that the guarantee was against a
decline. The statement of the Viscose
Co. that it would not guarantee lists
has created some uncertainty in the
market.
——_. >
Substituting Goods Without the Cus-
tomer’s Consent.
The question of the liability of a re-
tail merchant for the unauthorized
substitution of merchandise, when a
customer asks for a given article under
its trade name, has been the cause of
considerable litigation. And the courts
have quite uniformly held that
practice of this kind constitutes a clear
violation of the rights of the owner of
the trade named article asked for, and
may subject the merchant to an in-
junction and, damages if the facts war-
rant.
Of course this does not mean that a
merchant does not have the right to
sell a customer some other make of
article than the one called for if he
can. And so long as he lets the cus-
tomer know just what he is getting
well and good. But when a customer
asks for an article under its trade name
and the merchant delivers an imitation
or substitute without explanation he
is treading upon dangerous ground.
Now let us see how the courts have
ruled in cases of this kind.
In one case of this kind a manufac-
turing put out a cleaning
powder under a trade name, and built
up a reputation for it through years of
National advertising. A retail grocer
stocked this powder and advertised it
for sale. He also stocked a similar
product of another company, and when
his customers asked for the Nationally
advertised powder delivered the other,
without any explanation to the cus-
tomer. This went on for some time.
Finally the manufacturer of the Na-
tionally advertised powder had this
practice called to its attention, and
brought suit in the Federal court for
an injunction against the grocer. In
finding for the manufacturer and in en-
joining the grocer the court said:
“The acts complained of are unlaw-
ful, The customer at a grocery is not
compelled to inspect every package
called for to see that he gets what he
orders. He has the right to assume
that he gets what ‘he orders. The mer-
chant, by assuming ‘to fill the order,
represents that the goods put up and
delivered are those ordered, The man-
ufacturer of an article placed upon the
any
company
iS
market for sale has the right to de-
mand of the dealer who purports and
advertises to sell it that he deliver his
product when called for by the cus-
tomer.”
So much for that case, and the rule
announced therein is supported by the
great weight of authority, and the
courts are open to grant relief to any
manufacturer or seller of goods under
a particular trade name, where it ap-
pears that the good will of such trade
name is being impaired by the substi-
tution of other goods under its color.
As was said by ‘the court in another
character.
“It is a fundamental principle of the
law that use of a
reputation which another has acquired
in a trade name or mark for the pur-
pose of deriving such advantage in the
manufacture and sale of the goods as
arises from the good will and reputa-
the manufacturer.
Courts demand a high order of com-
mercial integrity in the use by com-
petitors of a name under which a rival
gained reputation, whether
that name is strictly a trade mark or is
descriptive of quality merely, and from
attempts to obtain the
reputation of another.”
And in another case of this kind a
manufacturer of oil, which was mar-
keted under a trade name, found that
a retailer was substituting another oil
when motorists called for his product,
and brought suit for an injunction. The
that the customers
were not aware of this substitution but
accepted the substitute thinking they
were getting what they called for. On
the above state of facts, the court in
granting an injunction against the re-
case of this
one cannot make
tion of original
business
all filching
evidence showed
tailer said:
“The unauthorized and undiscovered
substitution of one article of sale for
another is familiar ground for injunc-
tion against the seller.”
In the light of the foregoing, it is
clear that a retail merchant may let
himself in for a costly dispute by en-
gaging in the practice of substituting
goods without the customer’s consent.
Of course the great majority of mer-
chants indulging in this
practice; if they do not have an article
called for, or for any other reason de-
sire to sell another brand, they will
state the case frankly to the customer
and let the latter decide, which they
And, need-
is the only safe-and
one
that will pay big dividends in the long
run, Leslie Childs.
wee
are above
have a perfect right to do.
less to say; this
honorable policy to follow, and
Parents are people who hide their
the think the
children blameless because they also
hide their sins,
sins from children and
Corduroy Tires
Known from the Canadian Border to the Gulf—and from New
York Harbor to the Golden Gate—the Corduroy Tire has in ten
years gained a reputation for value, for superlative performance
and dependability that is second to none!
The Corduroy Dealer organization dots the nation’s map in
metropolis and hamlet.
allegiance to the Corduroy Tire because of long years of unfail-
ing tire satisfaction to the motorists of the country.
Go to your Corduroy Dealer today. Ask to see the tire. Big—
Sturdy—Handsome in all its strength and toughness, the Cor-
duroy Tire will sell itself to you strictly on its merit.
CORDUROY TIRE CO.
Grand Rapids, Mich.
It is an organization that swears
16
HOTEL DEPARTMENT
Hotels As Public Utilities.
St. Johns, April 11—Long before the
era of the public utility as we know
it to-day hotels or inns, as they were
called at that time, flourished in all
parts of this country, from the days of
the early settler when migrations from
one locality to another were the order
of the day inns always played an im-
portant part in the development of the
locality. The development and prog-
ress of tthe original thirteen colonies
is closely related with the advances
made in inn keeping. With the blazing
of trails, and new settlements, to-day
in practically all of the Atlantic sea-
board states one cam still see the re-
mains of what ati one time long ago
was considered the most important de-
velopment in the community, the inn.
Long ‘before the revolutionary war the
inn played a most important part in
the affairs of jthe local and state gov-
ernments, throughout the New Eng-
land states as well as New York, iPenn-
sylvania, New Jersey, the Virginias and
the Carolinas, the history of each lo-
cality is closely related with Ithe inns
of those times, many of tthe notable
figures in Almerican history are record-
ed as patrons of the early imns and
many of the mow historical occurrences
we read about ‘had their inception in
the local inn under the benevolent
watchfulness of the bonifaces of those
days. If the history of early American
inn keeping could be recorded in book
form for the present generation to
read and enjoy what a wealth of in-
formation and historical lore we would
have. As the original thirteen colonies
grew in power and wealth what had
formerly been nothing but a place of
shelter where food and refreshments
could be had by the weary traveler the
inn gradually developed and kept pace
with the times, and by ‘the time tthe
Civil war arrived American inns had
attained a high development and
achieved for themselves a _ position
commanding the respect and admira-
tion of the people. Much of the his-
tory of the civil war originated in the
local inn, Government and military
officials of the North and South plan-
ned many of their official acts ‘behind
the closed doors of inns, operated by
patriots all of whom played an import-
ant part in the events that followed.
During the sevenlties, eighties, and
nimeties, the inn assumed larger pro-
portions and itook on tthe name of ho-
tel. ‘Many of the famous social and
political leaders of the times are re-
membered for the great banquets and
gatherings that took place in the re-
nowned hotels of that timie wherein
famoys men and women carved for
themselves a niche in the halls of
fame or ‘history. Hiotel development at
that time depended almost entirely up-
on the whim of some local individual
who having made a fortune for him-
self and desiring to penpetuate his
name for years to come would almost
singlethanded ‘build a hotel in his own
community as a monument for the
townfolks ito point at proudly, the
financial returns on the investment be-
ing a matter only for individual con-
sideration and under those conditions
whether or not profits followed the in-
dividual and iniot the general public was
the winner or loser. Beginning in the
early part of the 20th century hotel
building took on the proportions of
big business, companies and corpora-
tions were organized, stocks and bonds
were offered and sold to the general
public, unwise and unrestrained pro-
motions engineered by unscrupulous
individuals resulting in serious losses
to the investiors were put over white
the state stood by complacently. The
type of ownership changed, Whereas in
the old days the traveler was greeted
by the owner or some member of the
family the new order of things made
such a procedure almost an dmpossibil-
ity, the fact that the new hotel repre-
MICHIGAN TRADESMAN
sented an investment that oftentimes
ran into the millions made the manage-
ment of such an institution one that
should have required the services) of
a man of mutch fimancial experience and
ability and the money used. to finanice
such an undertaking generally came
from the purses of public investors.
During tthe past fifteen years hotel
business in all parts of this counttry
and especially in Michigan has under-
gone some radical changes. ‘To-day in
this State the hotel industry represents
an investment of over 250 million dol-
lars. ‘Much of the stocks and ‘bonds
issued to finance this investmenit is
held in the hands of many of our citi-
zens, residents in all parts of this
State. ‘While the methods used to
finance a new hotel are less complicatt-
ed than ithe methods used to promote
our public utilities such as the tele-
phone, power, gas and bus. lines, etc.,
the operation of hotels requires that a
reasonably sure income shall be earn-
ed in order that the stock and bond
holders can receive a return on the in-
vestment, Without such a promise on
the part of the promoters ‘hotel securi-
ties would be of little value and prac-
tically unsalable. Let us now consider
what makes the business of hotel op-
eration one equally as important as
any other public utility in the State of
Michigan.
Inasmuch as hotel building and op-
eration requires the use of millions of
dollars each year, the public is: asked
to invesit money with the understand-
ing that it will receive a financial re-
turn on the investment. Every man
and woman investing money 1s ‘honest-
ly conviniced in hits or ‘her mind that
the statements: made by the salesman
as well as the chart showing the prob-
able income and profits after making
allowances for all the overhead charg-
es are ample and sufficient to pay the
expected dividends, Assuming the
promoters are strictly ‘honorable men
and do not in any way knowingly
misrepresent to the buyer the facts as
they honestly see them it is still true
that many owners of hotel securities
are unable to realize any profits on
their investments, even in good times.
What then, are some of the contribut-
ing factors that make ‘the sale of hotel
securities easy and why do so few
hotels pay the investor as expected?
Wihen our public utilities: desire to
sell stiock to finance themselves in a
new branch of the business or when
they desire to raise money to carry on
the legitimate purposes for which they
are organized they are by law com-
pelled to show before the utilities com-
mission the need and necessity of the
new project planned, the commission
generally ‘looks closely in the proposi-
tion anid sometimes will refuse or will
make alterations in the demands of the
petitioner always having in mind the
probable earning power of the new
project relative to assuring the investor
a reasonable return on the investment,
and in order to make doubly sure the
investor will not lose his investment
insofar as human foresight can prevent
it the commission ‘will order the utility
to make certain definite charges to the
public for its services. This system as-
sures the utility, the investor and the
general public a square deal insofar
as human ingenuity, and lhonesity of
purpose can make it, and as a further
safeguard for the utility and investor
the comimissiion will refuse its approval
to any new scheme in a competitive
territory unless it cain be showmni clearly
and ‘beyond reasonable doubt the ter-
ritory now being served can absorb
profitably for tthe promoters. and in-
vestors more services than is being
provided by the present occupant of
that territory, And all this is as it
should ‘be,
With hotel promotions and financ-
ings the story is entirely different, be-
yond securing the consent of the se-
curity commission when planning the
issue of stocks and bonds for a new
hotel. Little thought or consideration
by the State is given the matter, who
the promoters are, what ulterior mo-
tive exists behind the scheme, is there
need of a mew hotel in the territory to
be served, does the public demand new
hotel facilities, is the set up for the
new hotel ‘financially sound, can a new
hotel meet the competition of thie old-
er established places in price, as it
must if it wishes to pay dividends these
days, is the ‘hotel ito ‘be a commercial,
residential, or resort proposition, anid
having decided the type of hotel to be
built will the present investment in the
business be placed in jeopardy by the
addition of new competition or will
the new ‘hotel find itself unable to copie
with the situation arising from its
presence in a field already overcrowd-
ed. This and’ many other points of a
technical and financial nalture should
receive ‘the close attention of the State
before permitting the launching of a
project having nothing behind it ex-
cept the desire om the part of some-
one to sell something that will net a
fine percentage or commission, The
history of hotel promotions and financ-
ing in Michigan during the past fifteen
years is one that should cause a blush
of shame to all respectable and honest
citizens. ‘Millions of dollars contribut-
ed in a large measure by men and
women knowing nothing of the in-
tricacies of ‘tthe ‘hotel operation have
been separated from their savings by
glib and: ‘high pressure salesmen only
to realize when too late the fact that a
new hotel, no matter how busy it may
appear to ithe outsider, is often rumning
behind in meeting its obligations anid
must go through a process of re-
organization to save itself from going
Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St., W.
GRAND RAPIDS, MICH.
Warm Friend Tavern
Holland, Mich.
Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.
GEO. W. DAUCHY, Mer.
CODY HOTEL
GRAND RAPIDS
RAT ES—$1.50 up without bath.
_ $2.50 up with bath.
CAFETERIA IN CONNECTION
April 18, 1932
“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”
That is why LEADERS of Business
and Society make their head-
quarters at the
PANTLIND
HOTEL
“An entire city block of Hospitality’
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop
Park Place Hotel
Traverse City
Rates Reasonable—Service Superb
—Location Admirable.
GEO. ANDERSON, Mgr.
ALBERT J. ROKOS, Ass’t Mor.
New Hotel Elliott
STURGIS, MICH.
50 Baths 50 Running Water
European
D. J. GEROW, Prop.
NEW BURDICK
KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
: Representing
a $1,000,000 Investment.
250 Rooms—150 Rooms with Private
Bath.
European $1.50 and up per Day.
RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.
Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.
HOTEL
ee
Universally conceded to be one of
the best hotels in Michigan.
Good rooms, comfortable beds, ex-
cellent food, fine cooking, perfect
service.
Hot and Cold Running Water and
Telephone in every Room.
$1.50 and up
60 Rooms with Bath $2.50 and $3
HENRY M. NELSON, Manager
MORTON
HOTEL
rrand Rapids’ Newest
Hotel
400 Rooms “i 400 Baths
RATES
$2.50 and up per day.
Occidental Hotel
FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mor.
Muskegon -j- Michigan
Columbia Hotel
KALAMAZOO
Good Place To Tie To
“We are always, mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous
patronage implies.”’
HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.
April 13, 1932
MICHIGAN TRADESMAN
on ithe financial rocks, while the small
investors is left to hold the ‘bag, Such
a condition is a blot on the name of
Michigan anid should not be tolerated.
Michigan. cannot afford to have it said
its ‘hotels are unsafe as an invesitment
any more than it can afford to have
it known throughout the country its
public utilities are unsound and should
be left severely alone. This. Staite has
the enviable reputation among in-
vestiors as being a money maker with
its public utilities and thotels are no
less important than its power, gas and
light companies, all of which neceive
and enjoy state supervision. giving the
investor a feeling of security obtained
in but few companies at the present
time,
Competition to-day has practically
ceased to be the life of trade, on the
contrary competition has ‘become the
ghost of failure. Ethics long recogniz-
ed as the foundation of good business
have ‘been. cast to the winds and re-
placed by practices so contemptible
thalt a few years ago anyone resorting
to such flow down and diirty tactics
would be ostracized and shunned by all
respectable people, and yet, swhen
looking at the situation as it actually
is the wonder becomes immediately
apparent itthat in the face of such un-
ethical praictices we still have business
institutions who refuse to stoop so
low as to deliberately injure a com-
petitor. Hotel operation like other
nes of businesis finds competition so
keen that some operators will not
hesitate to resort to any scheme if an-
other name can be added on the daily
register. Unfair and unrestrained com-
petition has not only been ruinous to
the investor but it has created a situa-
tion where even good morals thave be-
come involved and in some cases. giv-
ing the industry a black eye. Such a
condition should not be allowed to
exist if our State thinks anything of
“4s good name.
There is a growing feeling througlh-
out the country among right thinking
and ‘broadminded people that after all
competition is mot the most desirable
thing to have to-day under present
conditions, while it may be true that
in some cases competition has made it
possible to secure commodities at pres-
ent, lower in price than formerly exist-
ed, the ‘harm ‘being dome to the finan-
cial structure of this Nation far out-
weighs any considerations accruing
from the saving of a few pennies or
dollars if in doing so it becomes neces-
sary to jeopardize the entire stability
of this) Nation. Competition arising
from the overcrowded banking situa-
tion in this State and Nation has
wrought havoc with the banking busi-
ness asa whole. Would it not thave
been better a few years ago to have
refused permission to individuals at-
tracted ‘by the lucrative banking \busi-
ness as it existed then. Men who were
not competent or qualified to enter
such a technical field as banking and
whose greatest desire was to handle
other people’s money with a view ‘to
making a profit in doing so,. would tt
not have been better to have these men
remain outside of the banking field
rather than have those same banks
closed to-day and ‘the customers un-
able to draw a penny belonging to
them and in many cases facing the
grim realization that in the final ac-
counting to be made possibly only a
small percentage of the savings will be
salvaged? In the field of the automo-
bile, competition may be forcing the
price down to an unheard of level and
vet mitlions of dollars have been lost
‘nm awiomobile promotions in the past
«wenty years or more simply because
the promoters failed to take into con-
sideration the competitive angle so
long as the general public could be
influenced to put its money into it
when all ithe information and signs
pointed clearly to an already over-
conowded industry dominated by only
a handful of men. What if the price
of the automobile is low to-day is that
enough to justify the millions of dol-
lars lost to thousands of men and wo-
men who could not resist the blarney-
ing of the oil promoter? Had the
State exercised its authority and pre-
rogatives years ago we might have few-
er automobile manufacturers to-day but
we would have more stability in the
industry and more people able to come
to the assistance of the Government in
its efforts to revive business. In the
world of railroading competition in the
form of the automobile and bus has
practically made railroad securities
next to worthless, Our big financial
institutions which have invested in the
past billions of dollars when. railroad
securities were gilt edge and Al, find
their investments almost at the vanish-
ing point. No doubt the railroads
themselves are to blame for much of
their present troubles, When business
was easy to get, when an issue of
watered stock was floated without
questions ‘being asked by the Govern-
ment and a gullible public was taken
in to the tune of millions every year,
railroading was profitable: but with the
advent of the bus and auto the situa-
tion changed almost over night and
with the encouragement and sanction
of our State and Federal Governments
who: allowed unrestrained competition
so long as the applicant could pay the
fee asked, our railroads found them-
selves playing a losing game which in
turn caused enormous losses to in-
vestors who had a right to expect their
government would at fleast make an
effort to protect them, Whether or
not it is better for the people to lose
the railroads and the millions of dollars
in taxes paid by them each year and
build ‘highways for common carriers
is unnecessary to discuss as the answer
is already known. Unrestrained com-
petition is one of the most damnable
curses the powers of hell with all the
fiendishness Satan could command
ever used to scourge the people of
this country within the past twenty-
five years. Either our Government
must put a stop to unnecessary com-
petition or the financial structure of
this Nation, now beginning to shake,
will collapse and plunge us into abys-
mal depths from which it will never
emerge,
Ais everyone knows Michigan is
gradually becoming a winter and sum-
mer resort state. A numiber of agencies
are at work developing the recreational
facilities with the object in view of in-
ducing people from other states ito
come to Michigan and spend their va-
cation. Thus far the results have been
gratifying, Millions of dollars from
other sections have been spent in this
State and the surface of recreational
possibilities has barely been scratched.
Almost overnight there has developed
varied types of business whose only
claim to continued existence seems to
be the ease with which the tourist and
his money can be parted. All along
our highways and on the outskirts of
almost all our communities shacks. un-
der various names and aliases have
sprung up like weeds and all of them
ostensibly catering to the comfort and
welfare of the stranger. Unfortunate-
ly for Michigan many a stranger at-
tracted to these places by appearances
thas discovered when too late what un-
bridled and unrestrained competition
can do when our State permits, as it
does, a free and unregulated business
to be carried on by an unscrupulous
and profiteering individual. Our State
government thas seen the desirability
and benefits accruing from the pres-
ence of thousands of individuals vaca-
tioning in Michigan and appropriates
$100,000 per year to advertise the
beauties of Michigan lakes, streams
and forests likewise several organiza-
tions spend another $100,000 or more
each year to bring the tourist here, but
after getting the tourist within this
State there is at least a moral obliga-
tion on the part of our Government to
see to it that the stranger is fell fed,
well housed, properly entertained, and
reasonably safe from the rapacity of
individuals who feel their future busi-
ness dioes not depend upon what is
done to the visitor to-day; as next day
and next year there will be a new crop
to carry on ‘with, ‘No host would think
of inviting friends to spend the week
end with him and ignore them entirely
after they had arrived, which is ex-
actly what the State is doing,
Anyone who has toured through the
White Mountains, or along the coast
of Maine, Massachusetts, and other
Atlantic seaboard states during the
summer months immediately is struck
iby the enormous: amount of money in-
vested in hotel facilities catering ex-
clusively to the thigh grade type of
visitor, the man who really has money
to spend and demands the best. Such
a clientele is not built up over night
it is only after painstaking effort and
expenditure of much time and money
that New England finds its tourist
business receipts running into the mil-
lions each year and rapidly increasing.
Michigan can profit greatly if it will
only set itself to the task of inviting
capital to provide high class facilities
to the better class of tourist, if it wall
make the investor feel his investment
w:ll mot be jeopardized or rendered
futile from the encroachments of un-
scrupulous competition. Nothing is
more discouraging to ‘legitimate busi-
ness than to see swarms of competitors
fighting madly for every crumb of
business and often resorting to un-
ethical practices to get it. In days
gone by when this country was young
and growing fast competition was de-
sirable. History records many cases
where the arrival of a new competitor
was actually of benefit to the industry
and raised the standard of business all
along the line, and so long as this
country could absorb the developments
created by new capital all was well. But
when the time arrived as it has when
competition degenerated into a mad
scramble for business where ethics and
sound business ‘principles were cast
aside competition ‘became a distinct
liability and caused losses running in-
to the billions to men and women who
through no fault of their own were
forced to bow to the power of greed,
enviousness and jealousy. What a
stupendous price legitimate business
has had to pay because our Govern-
ment refused to recognize the inevi-
table and take steps to protect its peo-
ple. Let us discard the worn out
theory, this is a lfree country in busi-
ness matters and adjust ourselves to
conditions as they actually are.
Hotels are public utilities and the
future safety of the industry demands
that steps.be taken to safeguard the in-
terests of all those concerned in it. No
business can grow and prosper when
forced to \balances itself on the ragged
edge of ruination, A. C. Martin.
——+~.__
Why California Is So Particular.
Los Angeles, April 8—We have
‘been checking up some of the points
you raise rather carefully and want to
answer specifically a few of the state-
ments you make concerning ‘California
fruits.
In the first place the embargo on
certain Michigan fruits in California
is not a trade embargo in any sense
of the word. This state, in common
with many others, has certain fruit and
plant quarantines—you have them in
your own state at certain times on cer-
tain crops—and that which affects
Michigan apples in California is to pro-
tect our fruit crop here in this state
against the oriental fruit moth, which
is common in ‘Michigan, but which so
far has been kept out of California.
California ‘State Quarantine No. 3 on
this particular pest embraces fruit
from twenty-six states and Eastern
(Canada,
Although our apple crop in this
state is an important one our prin-
cipal concern in respect to this destruc-
tive pest is for peaches, as this is the
largest peach producing state in the
17
Union. It is our understanding that
this pest is already established in
Florida, so perhaps they do not have
a quarantine against it in that state.
The reason why Florida oranges are
not shipped into California is that our
state quarantine here has a regulation
against fruits from states which suffer
from citrus canker, and that serious
disease has caused great losses in the
state of Florida. So far, it is not es-
tablished here. On the other hand, we
have certain pests and diseases here
in (California which they do not have
in Florida. One of those is brown rot,
which is established here, but not in
Florida. Florida, having a humid
climate would suffer very seriously
from brown rot if it should become
widespread there. As a result, they
have a quarantine against California
citrus fruits for this particular reason.
Recently, however, the quarantine on
California lemons going into Florida
has been raised, providing the lemons
are properly processed and treated, and
we also have the opportunity of ship-
ping oranges into Florida during their
off season, or from May to October,
providing they also are properly treat-
ed and certified,
There is probably no one thing
which causes agriculturists and horti-
culturists more effort and more ex-
pense than this control of diseases and
pests which have spread across the
United States with alarming rapidity
in recent years. California, being
favored by an isolated position and
with a very large agricultural and fruit
industry within cher borders, has
recognized the seriousness of this
situation and many years ago estab-
lished stringent quarantine regulations
to keep infected fruit, vegetables and
other products outside of her borders.
Nevertheless, one industry alone,
that of raising citrus, spends over five
million dollars a year merely in the
control of citrus pests. This is solely
aside from the losses caused by these
pests which, no doubt, aggregate un-
told millions besides.
We believe this explains the reason
why Mr. Heald’s apples were excluded
from California and we feel perfectly
safe in saying that if ‘California citrus
fruits had any insect pests, or any
disease which might spread to the ap-
ple orchards or other fruit industries
of Michigan, your state would be per-
fectly right and proper in barring our
product,
As for your statements about the
superiority of Florida fruit over Cali-
fornia that is largely a matter of judg-
ment. The mere fact that the Ameri-
can public consumes in the course of
a year about twice as much citrus
iruits from California as they do from
Florida is an indication that we still
have some satisfied consumers and be-
lieve that we are able to deliver a sat-
istactory product to the American pub-
lic. We do not believe that our prod-
uct is inferior or that the public think
that it is. If such was actually the
case our industry would not be able to
grow to its present proportions where
our-ageregate turnover is in excess of
a hundred million dollars a year in
selling citrus fruits alone. :
. James O. Cook,
Calif, Fruit Growers Exchange.
—_>---___
Devotion.
Alone. Alone.
This self, myself, alone.
Ties, I thought my own,
Eeenly have flown
Sec’y
Alone!
And
Bereft
Alone!
Old
a pathways dearly known
1e
thorn has overgrown
Hither, thither strewn
As ill winds have blown
And moan
And moan
And moan.
But these I now condone
Then deaf to monotone
Love, from wrecks alone,
Builds anew a throne
To be. -
Alone.
Charles A. Heath,
DRUGS
Michigan Board of Pharmacy.
President—Clare F. Allen, Wyandotte.
Vice-Pres.—J. W. Howard Hurd, Flint.
Director—Garfield M. Benedict, San-
dusky.
Examination Sessions—Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
Institute, Big Rapids. This year’s Big
Rapids session will be held June 21, 22
and 23
Michigan State Pharmaceutical
Association.
President—J C. Dykema, Grand Rapids.
First Vice-President—F. H. Taft, Lan-
sing,
Second Vice-President—Duncan Wea-
ver, Fennville.
Secretary—R. A. Turrell.
Treasurer—Clarence Jennings,
rence.
Things To Be Considered in a New
Location.
Croswell.
Law-
A druggist in a New England city
recently sent the following letter to
the Druggists’ Research bureau:
“We would be pleased to receive the
bulletins you have published concern-
ing the drug trade.
“We are particularly interested in in-
formation that would assist in selecting
a new location: for after over fifty
years in the same place, where changes
of all kinds have taken place, we are
forced to vacate.
“From hearsay we are told that stores
in towns of from 4,000 to 6,000 are
more prosperous than the average
stores in a small city of 13,000 like
this city. Is there any evidence to
bear out this idea?
“There is also evidence that stores
with agency lines are the most pros-
perous. Is this true?
“Any information you may give us
will be greatly appreciated.”
In reply, the Druggists’ Research
bureau wrote as follows:
We are pleased to send you what
information we can in reply to your
letter.
We judge from what you say in your
letter that you are forced to vacate
your present location through inability
to renew the lease or some similar
consideration. We assume that this is
true rather than you have found it
desirable to move from your present
location on account of changes in busi-
ness conditions there. If this latter is
the case, however, please let us know
because our answers then would be on
a somewhat different basis.
On the assumption that you have
been forced to vacate your present lo-
cation, we offer the following sugges-
tions as a means which may be of some
service for you in proceeding to a de-
cision upon a new location.
The fact that you have been more
than fifty years in your present loca-
tion indicates, of course, that cus-
tomers over this long period of time
have formed a habit of coming to the
corner where you now are. Therefore,
it may be desirable to get a location
as close as possible in order to profit
from this habit people have of coming
to this corner to do business with you.
It may be that there is no suitable
location close by which can be ob-
tained at a reasonable rental. You
should not expect to pay more than
3 to 5 per cent. of your anticipated
receipts as rental. Therefore, it is an
easy matter to determine the reason-
ableness of the rental asked for a pro-
posed new location. For instance, if
MICHIGAN TRADESMAN
a desirable location is offered to you
at $100 a month on a long term lease,
this means that $100 should not be
more than 3 to 5 per cent. of the busi-
ness you expect to do in that locality.
That is, you should be able to do in
such a location $2,000 to $3,300 a
month business. An easy way to cal-
culate the business necessary for any
proposed rental is to divide 3 or 5
into the monthly amount of rental and
the result, when the proper decimal
point is set down, is the monthly busi-
ness necessary to justify the rental. It
is then a matter of your judgment and
experience and familiarity with the
conditions in the city to determine
whether or not such a volume of busi-
ness is possible to obtain profitably
in that location.
Another way of proceeding to deter-
mine the place to relocate the store is
as follows: Go back over one or pos-
sibly two years’ prescription files, if
you have an important amount of pre-
scription business. If you have deliv-
ery records for the same period, they
will be helpful to you, too. Also, if
you have an important amount of
charge business, that will help. With
these records of your customers it is
possible, by tabulating their addresses,
to see where the ‘business that your
store gets is coming from. It is well
known in the retail drug business that
people won’t go far out of their way
to patronize a drug store if the same
or better service can be obtained close
at hand. Therefore, the ideal situation
is to locate the store in a place which
will be as accessible as possble to the
greatest number of actual and potential
customers. We think that perhaps a
record of the addresses of a sufficient
number of your customers for a year
or two back may give an indication
of -the area in the city from which
you are getting most of your business.
It is perfectly true, of course, that
you may be able to obtain business
profitably from other sections of the
city. At the same time, it is highly
important to remember, however, that
one of the greatest values your store
has.is the fifty years’ good will accu-
mulated in the present location. As a
practical matter, you know it is far
easier to get additional business from
satisfied customers than it is to at-
tract new business into the store.
When you have settled upon one or
two or several locations which seem
to fulfill these conditions in as large
part as possible, there are physical
facts about the proposed new location
which add or detract from it. Natural-
ly a building which is in bad condi-
tion is a handicap and may cost you
money in order to put it in the proper
condition. Also if the ‘building has
steps up or, worse, steps down at the
main entrance, that is a handicap.
Similar disadvantages are poorly ar-
ranged show windows and poor light-
ing and other physical conditions in-
side.
overcome these by alterations. But
naturally a store which already has
satisfactory features has an advantage,
other things being equal, over a store
which needs extensive alterations be-
fore it is suitable for your business.
Of course, you may be able to -
The surroundings which the store
has are also important. Locations
next to churches and banks are not
usually considered desirable because
people visit such localities only oc-
casionally and are not then in the
shopping frame of mind.
Also locations near garages
poolrooms and, similar businesses are
not desirable because of the physical
appearance they create and the loafers
and hangers-on which usually are about
them. This is prticularly important
for a drug store because a large part
of its business comes from women.
Women naturally are timid about ap-
proaching a location which has unde-
rirable surroundings of ‘his kind.
The side of the street on which the
store is located also is a factor. If
the store is in the center of the city,
as we assume it now to be, it is desir-
able to be on the side of the street on
which the greater number of people,
particularly shoppers and women, cus-
tomarily pass. It is amazing many
times to note the variations in the
number of persons on two sides of the
same street. Oftentimes, during shop-
ping hours, one side of the street will
have three times as many shoppers as
the other. This is important because
one of the best advertising mediums
a drug store has is its windows and
the more people who see the windows,
the more opportunities for sales. You
can easily compare the relative value
of the two sides of the same street by
counting, several times during the
week, the number of passersby on both
sides of the street for several hours,
particularly hours in which your ex-
perience indicates you are likely to
obtain the greatest part of your busi-
ness.
Often the shady side of the street
is the more popular side because it is
cooler in summer and. drier in winter.
This may be offset. under some -special
conditions, however, by the topography
af the city or some other physical fac-
tor which diverts traffic to the other
side of the street. As we say, you can
determine this if you think it desirable,
by a comparative count of the number
of persons passing during shopping
hours on both sides of the street.
Drug stores almost uniformly have
the best success in corner locations.
The reason is that a corner is more
accessible and is seen by more people
than is an inside location. This is im-
and
April 13, 1932
portant for druggists because most of
the purchases are small casual purchas-
es and a drug store must be close itn its
customers to get this business.
On the other hand, in the centers
of even the smallest cities, it is a fact
that middle-in-the-block stores suc-
ceed and succeed because they are in
the heart of the shopping sections.
Corner locations are of the greatest
importance for drug stores in neigh-
borhood. locations.
We don’t think there is any cause
for pessimism about the future of the
well-managed individually-owned drug
store, regardless of the size of the city
in which it is located. Competition is
a factor even in the most remote local-
ities because mail order houses and
peddlers are active as competitors
while in the larger cities large num-
bers of drug stores are competing with
each other. The success of a drug
store is an individual matter which
depends in large meaure upon the
proprietor himself. The only insuper-
able conditions are those in which so
many drug stores are striving for busi-
ness in a particular locality that there
simply isn’t enough business for all
of them.
In the United States there are about
60,000 drug stores to serve the ap-
proximately 120,000,000 people in the
country. This means, in turn, that the
average population served by each
drug store is approximately 2,000 peo-
ple. With nine drug stores to serve
the 13,000 people of your city, it may
appear at first glance that there are too
many drug stores in your city. How-
ever, this is not an unusual condition
because the city very well may be a
trading center for a large surrounding
population and thus the actual number
of possible customers available for the
drug stores of the city may be very
well considerably more than the 13,000
who live in the city itself.
A number of drug stores with agency
lines have achieved unusual success.
One reason is, of course, that agency
lines are usually put in those stores
which have the greatest success or the
greatest prospects of success. Another
reason is that most agency lines carry
with them not only merchandise but
selling help which can be used ef-
fectively and profitably in the opera-
tion of the store.
Those druggists who have been
willing and able to use this selling help
National Candy Co., Inc.
MOTHERS DAY MAY 8
It Costs No More to Handle the Best
Buy )OWN EY'S Feature Packages
BETTER THAN EVER
Distributed by
PUTNAM FACTORY
Grand Rapids, Mich.
April 13, 1932
have thus achieved unusual success
with agency lines. It is true, also, that
the consumer demand, particularly in
some sections of the country, for
agency merchandise is great enough
to draw to these stores having the
agency an extraordinary amount of
business. The crux of the whole situa-
tion is, however, not the obte‘ning of
the agency but the effective use of its
advantages.
We hope that the information in this
letter is of some service to you. If
we have not answered your questions
fully, or other questions occur to you
after reading the letter, we shall be
glad to tell you anything that we can.
Auto Plants Delay Glass Orders.
To date the flat-glass industry and
other suppliers of glass products to
the automobile manufacturers have
noted no increase in orders or ship-
ments. It is felt that the selling cam-
paign now being pushed by the auto-
mobile makers cannot be-expected to
bring immediate results, but the glass
manufacturers interested continue
hopeful. Sales and shipments of win-
dow glass have eased up somewhat and
the distributors appear to be waiting
for consumer demand. Demand for
plate-glass from the mirror makers is
extremely slow.
—_>+-+—____
Linoleum Advance Spurs Buying.
Increased purchasing of lightweight
linoleum producst is reported in the
hard-surface floor coverings market
this week. The orders are prompted
by belief among buyers that manufac-
turers wll follow the lead of a major
producer and advance quotations on
the lighter weight linoleums next
week. The Armstrong Cork Co., lino-
leum division, announced some time
ago that prices of certain of its low-
end products would be increased 6 to
10 cents per yard, effective April 18.
MICHIGAN TRADESMAN
WHOLESALE DRUG PRICE CURRENT
Prices quoted are nominal, based on market the day of issue.
The cheaper grades of felt base and
linoleum products are the only hard-
surface lines in which consumer buy-
ing has been active in the last few
months.
——_+++__—
Cheap Unpainted Furniture Sought.
An active demand for unpainted fur-
niture to retail in the low-end brackets
is reported by manufacturers special-
izing in this type of merchandise.
Bedroom suites as well as kitchen and
dining-room pieces are finding a ready
market with consumers, it was said.
Because flaws in workmanship or ma-
terials are apparent in the unpainted
type of furniture, the market in other
years was restricted to more expensive
pieces. It is pointed out that products
offered now are not subjected to the
critical inspection buyers formerly ex-
ercised.
SU ea
Americanism: Hating the Commun-
ism that makes all men equal; lifting
up the low and pulling down the high
to make all men like ourselves.
BROOKSIDE BRAND
WHISK BROOMS
he
ROTARY PRIZE
Whisk
AMSTERDAM BROOM CO.
A E N.Y
MSTERDAM,
Leva)
ALL STYLES
AND PRICES
inspection.
Grand Rapids
SPRING SPECIALTIES
Marbles — Jacks — Rubber Balls
Base Balls — Playground Balls
Tennis Balls — Tennis Rackets
Tennis Sundries — Golf Complete Sets
Golf Balls — Golf Clubs — Goif Bags
Golf Tees — Golf Practice Balls
Sport Visors—Swim Tubes—Swim Animals
Bathing Caps—Bathing Slippers—Swim Aids
Sprayers — Rogers Paints — Paint Brushes
Sponges — Chamois Skins — Electric Fans
Soda Fountains and Soda Fountain Supplies
Largest Assortment in our Sample Room
We have ever shown and only the Best
Advertised Lines — We certainly invite your
Lines now on display.
Hazeltine & Perkins Drug Co.
Michigan
19
Acids
Boric (Powd.)-. 11%@ 26
Boric (Xtal) -. 11%@ 26
Carbolic 36@ 43
Citra) = 40 @ 65
Muriatic —_.._._. 3%@ 10
Nitrie 2... 9 @ 15
Osalte 8 8. 15 @ 25
Sulphuric _____ 3%@ 10
Tartarie 2.2 35@ 45
Ammonia
Water, 26 deg... 06 @ 18
Water, 18 deg... 5%@ 13
Water, 14 deg.-. 5%@ 13
Carbonate -.-... 20 @ 25
Chloride (Gran.) 08 @ 18
Copaiba, ......__ 50@ 80
Fir (Canada) -. 2 75@3 00
Fir (Oregon) ~~ 65@1 00
rem 2. 00@2 20
Tolue 2 1 50@1 80
Barks
Cassia (ordinary). 25@ 30
Cassia (Saigon) -. 40@ 60
Sassafras (pw. 45c) @ 35
Soap Cut (powd.)
3
oe 2 15@ 25
Berries
€ubeb 2 @ 75
Wish) oo @ 2
sumer 22 10@ 20
Prickly Ash —__.- @ 50
Extracts
Licorice, box -. 1 50@2 00
Licorice, powd. ~. 50@ 60
Flowers
Aroles 0 75@ 80
Chamomile Ged.) 35@ 45
Chamomile Rom. @ 90
Gums
Acacia, Ist ..._._ @ 650
Acacia, 2nd _---- @ 45
Acacia, Sorts __. 20@ 30
Acacia, Powdered 25@ 35
Aloes (Barb Pow) 35@ 45
Aloes (Cape Pow.) 25@ 35
‘Aloes (Soc. Pow.) 75@ 80
Asafoetida -. .__ 50@ 60
POM @ 5
Camphor —...___ 80@1 00
Guaige 2. @ 60
Guaiac, pow’d -.- @ 70
King oo @ 90
Kino, powdered__ @1 00
WEVErriy oo @ 60
Myrrh, powdered @ 75
Opium, powd. 21 00@21 50
“Opium, gran. 21 00@21 50
Shellac, Orange. 25@ 35
Shellac, White -. 35@ 45
Tragacanth, pow. 1 26@1 60
Tragacanth _... 1 75@2 25
Turpentine ~__. @ 2
Insecticides
Argenio .... CT 20
@
Blue Vitriol, bbl. @ 0
Blue Vitriol, less 07@ 15
Bordea. Mix Dry 11%@ 21
tiellebore, White
powdered —_.___ 20@ 30
Insect Powder__ wW@ 40
Lead Arsenate, Po. 11144@26
— and Sulphur
TV
oo OO 68g
Paris Green -. 231446@43%
Leaves
Sage, Bulk _... 25@ 30
Sage, % loose __ @ 40
Sage, powdered__ @ 35
Senna, Alex. -... 50@ 175
Senna, Tinn. pow. 30@ 35
Uva Ural 20@ 2%
Olls
Almonds. Bitter,
true, os... @ 8
Almonds, Bitter,
artificial _.____ 00@3 25
Almonds. Sweet,
rue
Almonds. Sweet,
imitation -__. 1 00@1 25
Amber, crude -_. 75@1 00
Amber, rectified 1 50@1 75
Anise 20.00 1 25@1 60
Bergamont --.. 5 00@5 20
Cajeput 1 50@1 75
Cassia ~~. 2 25@2 60
Castor ...........1-36@1 60
Cedar Leaf -.... 2 00@2 25
Citronella ~~~ T5@1 20
Cloves 2... 2 50@2 80
Cocoanut __.__ 22%@ 35
Cod Liver ~_--- 1 00@1 50
Groton 2. 8 00@8 25
Cotton Seed -_.. 1 25@1 50
Cubehe ...._... 5 00@5 26
Bigeron --.-~-~--- 4 00@4 25
Eucalyptus ---. 1 00@1 25
Hemlock. pure_. 2 00@2 25
Juniper Berries. 4 00@4 25
Juniper Wood ~ 1 50@1 75
Lard, extra -... 1 55@1 65
Lard, No. 1 -... 1 25@1 40
Lavender Flow... 6 00@6 25
Lavender Gar’n. 1 25@1 50
DOO 2 00@2 25
Linseed, boiled, bbl. @ 61
Linseed, raw, bbl. @ 58
Linseed, bld., less 68@ 76
Linseed, raw, less 65@ 73
Mustard, artifil. oz. @ 30
Neatsfoot -..-_- 1 25@1 35
Olive, pure -... 3 00@5 00
Olive, Malaga,
yellow 2 50@3 00
Olive, Malaga,
green 22. 2 85@3 25
Orange, Sweet 4 00@4 25
Origanum, pure 2
Origanum, com’] 1 00@1 20
Pennyroyal -... 3 25@3 50
Peppermint -... 3 50@3 75
Rose, pure __.. 13 50@14 00
Rosemary Flows 1 50@1 75
csteeehiescies 12 50@12 75
Sassafras, true 2 00@2 25
Sassafras, arti’l 75@1 00
Spearmint —...._ 3 00@3 25
Sperm 1 25@1 50
ee 00@5 25
‘Toe USP... 65@ 75
Turpentine, bbl. _. @ 53
Turpentine, less 60@ 68
Wintergreen,
ieee 6 00@6 25
Wintergreen, sweet
Lo ae --- 3 00@3 25
Wintergreen, art 75@1 00
Worm Seed -... 6 00@6 25
Wormwood -.. 7 00@7 25
Potasslum
Bicarbonate —~____ 35@ 40
Bichromate -____ 15@ 25
Bromide 2 48@ 51
Bromide 54@ 71
Chlorate, gran’'d. 21@ 2x
Chlorate, powd. 17@ 23
Gr Atal li@ ¢#
Cyanide -.____ —- 322@ 90
fodida 2 4 06@4 28
Permanganate __ 224%@ 35
Prussiate, yellow 35@ 45
Prussiate, red __ 70 75
Sulphate 35@ 40
Roots
Alzanet _...__. — %80@
Blood, powdered___ 30@ 40
Calamus 23@
Elecampane, pwd. 20@ 30
Gentian, powd. _ 15@ 25
Ginger, African,
powdered ______ 20@ 25
Ginger, Jamaica. 40@ 60
Ginger, Jamaica,
powdered -____ 35@ 4
Goldenseal, pow. 2.00@2 40
lpecac, powd. __ 3 00@3 60
Licorice: 0. 35@
Licorice, powd._. 15@ 25
Orris, powdered. 85@ 40
Poke, Powdered 25@ 40
Rhubarb, powd. _. @1l
Rosinwood, powd. @ 60
Sarsaparilla, Hond.
SrOune 2 @1 00
Sarsaparilla, Mexic. @ 50
MOUS oo = 70
Squills, powdered 704 80
Tumeric, powd... 15@ 26
@
Valerian, powd.
Seeds
Amise) 22 15@ 20
Anise, powdered _. @ 25
Bind, ia: 2. 13@ 17
Canary . 10@ 15
Caraway, Po. 25 20@ 25
Cardamon -_____ 2 00@2 25
Corlander pow. .30 15@ 26
Pe 15@ 20
Fennel 0. 20@ 30
Bias 2 6@ 15
Piax, ground ..... 6@ 15
Foenugreek, powd. 10@ 20
Hominy oo. 8@ 15
Lobelia, powd. -_.. @1 100
Mustard, yellow 10@ 20
Musard, black... 20@ 25
Ceney 2... 15@ 25
Quinee 2 00@2 25
Sana@ite 2.0. 30@ 40
Sunflower -.-.... 12@ 18
Worm, American 25@ 30
Worm, Lavant — 5 00@5 75
Tinctures
Aconite -.... @1 80
Aloes’ ........ @1 56
Asafoetida @2 28
Arnica 2. @1 50
Belladonna __~____ @1 44
Benson... @2 28
Benzoin Comp’d. @2 40
Bune @2 16
Cantharides —- .. @2 52
Capsicum ........ @2 28
Catechu .......5 @1 44
Cinchona ........... @2 16
Colchicum ...... @1 80
Cubes 4... @2 76
Digitalis: .......... @2
Geman _... a 1
Guaiea .......... @2 28
Guaiac, Ammon. @2 04
odie a. @1 25
lodine, Colorless_ @1 50
ram, Clg. @1 56
Wee oo @1 44
Myven 2. @2 52
Nux Vomica ___ @1 80
Onuwmn. @5 40
Opium, Camp. —. @1 44
Opium, Deodorz’d @5 40
Raateart ........ @1 92
Paints
Lead, red dry __ 12@12%
Lead, white dry 12@12%
Lead, white oil ~ 12@12%
Uchre, yellow bbl. @ 2%
Ochre, yellow less 3@ 6
Red Venet’n Am. 34%@ 7
Red Venet’n Eng. 4@ 8
POtGy oo 5@ 8
Whiting, bbl. ___ @
Witte 5%@10
Rogers Prep. _. 3 45@2 65
Msceillaneous
Acetanalid ...... 57@ 176
AMM 2 vi@ 13
Alum, powd. ____ 054%@1j
Bismuth, Subni-
ale 1 72@2 00
burax xtal or
powdered _..... o@ 13
‘antharides, po. 1 25@1 60
Calome: ..........., 2 12@2 40
Capsicum, pow'd 42@ 66
Carmine 8 00@9 00
Cassia Buds -_.. 35@ 45
Cloves 2... 25@ 35
Chalk Prepared... 14@ 16
“hioreform 47@ 64
Choral Hydrate 1 20@1 60
Cocaine 12 85@13 50
Cocoa Butter -... 40@ 85
Curss, lst, less 30710 to
40-10%
Copperas ~._____ 3%@ 10
Copperas, Powd. 4@ 10
Corrosive Sublm 1 37@1 60
Cream Tartar -... 25@ 40
Cultie bone ... 40@ 60
Dextrine _.____ 6%@ 15
Dover's Powder 4 00@4 50
kimery, All Nos. 10@ 16
Emery, Powdered @ 16
Epsom Salts, bbls. @03\%
kpsom Salts, less 34%@ 10
Ergot, powdered __ @4 00
Flake, White ___ 15@ 20
Formaldehyde, lb. 09@ 25
Gelatine 60@ 70
Ulassware, less 55%
Glassware, full case 60%.
Glauber Salts, bbl. @ 03
Glauver Salts less 04@ lv
Glue, Brown -_.. 20@ 30
Glue. Brown Grd 16@ 22
Glue, White -___ 138 35
(zlue, white grd. 2 36
15@
Glycerine 35
Hee 2 60@ 75
Ogee eae 6 45@7 00
lodoform —__...._ 8 65@9 00
Lead Acetate __ li@ 236
Mace. 4 @1 60
Mace powdered__ @1 60
Mentha). 4 88@6 00
Morpnuine _... 13 58@14 33
Nux Vomica —.._ 26
“ux Vomica, pow. 15@ 26
Pepper, Black. pw. 835@ 45
Pepper, White, po. 55@ 65
Pitch. Burgundy. 10@ 20
Quassia, 15@ 20
Quinine, 5 oz. cans @ 57
Rochelle Salts ~.__ 30g 31
>accharine __.._ 2 3 76
Salt Peter .. 10@ 22
seidlitz Mixture 30@
Soap, green -... 12%@
Svap, mott cast —
Soap. white Castile,
Cane: 6. @15 00
Soap, white Castile
less, per bar _.. @1 60
Soda Ash 3@ 10
Soda Bicarbonate 3%@ 10
Soda. Sal ......
Spirits Camphor @1 20
Sulphur, rol ....... 4@ 11
>uiphur, Subl. .. 4%4%@ 10
Tamarinds _.... 20
Tartar Emetic .. 60 60
Turpentine, Ven. 60 16
Vanilla Ex. pure 1 50@2 00
Venilla Ex. pure 2 25@2 60
. Zine Sulphate _. 06@ 11
Webster Cigar Co. Brands
Websterettes -...... 33 50
Cricese . , 33 50
Webster Cadillacs .. 75 0¢
Golden Wedding
Panatellas -...-... 78 00
Commodore -......... 96 0
St iN
dae riue anes Ie:
igen alaasbaie
gE icles
SI Nd
MICHIGAN TRADESMAN
GROCERY PRICE CURRENT
These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues
ADVANCED DECLINED
K. C. Baking Powder
Kellogg Corn Flakes
Post Toasties
AMMONIA Pep: No: 224. --. 2 70 Piums
Parsons, 64 0Z. ~----- 295 rep, No. 202 ------- _200 Grand Duke, No. 2%-- 3 25
Parsons, 32 oz. ------ 3 85 Krumbles, No. 424 --. 270 Yellow Eggs No. 2%-- 3 25
Parsons, 18 0z. ------ 4 20 Bran Flakes, No. 624 2 45
Parsons, 10 oz. ------ 270 tsran Flakes, No. 602 1 60 Black Raspberries
Parsons, 6 02. ------ 180 Riee Krispies, 6 oz. -- 225 No. 2 __-_----_----_-- 65
Rice Krispies. 1 oz. -- 1 10 Pride of Mich. No. 2__ 3 10
All Bran, 16 02. .---- os.
All Bran, 10 oz. ------ t Red Raspberri
an fe, & oN et
Kaffe Hag, 6 1-Ib. bo No a 2 3.16
cans --------------- 275 Marcellus, No. 2 ---—_- 3 60
Pride of Mich. No. 2__ 4 00
BROOMS :
Peacock, 4 sewed -- 3 45 Strawberries
Our Success, 5 sewed 56 25 No. 2 —--------------- 1%
Hustlers, 4 sewed _.600 8 0z @ -—----------- 1 40
Standard, 6 sewed __ 750 Marcellus, No. z -_-__ 3 26
Quaker, 5 sewed _.8 40 Pride of Mich. No. 2. 8 60
s aceca a 6 50
Boe eee 1 75
Whisk, No. 8 -——---- a” CANNED FISH
Clam Ch’'der, 10% oz. 1 36
Clam Chowder, No. 2. 2 75
ROLLED OATS Clams, Steamed, No. 1 2 75
Purity Brand Clams, Minced, No. % 2 40
Instant Flakes ean Haddie, 10 oz. 3 30
10 lb. pails, per doz. 8 80 : am Bouillon, 7 02.- 2 30
15 Ib. pails, per doz. 1170 -Qeitaa yh oe ee ee
a . = od
25 Ib. pails, per doz. 17 65 — Cod Fish Cake. 10 oz. 1 =
APPLE BUTTER " t Cove Oysters, 5 oz. -. 1 35
Quaker, 12-38 oz.. doz. 2 00 ‘PReniu 4 | ae ee
Musselman, 12-38 oz. Gas | ool 1, wet ------ 1 85
ie 2 00 ard’s, % Oil, Key -_ 5 40
Sardines, % Oil, k’less 4 15
Sen: net — ? =
BAKING POWDERS _ gmall, 248 -—------- 1 77% mon, Med. Alaska
Royal, 2 oz., doz. -.._ _ 9% ae 12s San 2 15 Salon, Pink, Alaska 1 35
Royal, 4 oz., dos. __. 1 Sardines, Jud ~~ = ve Ze
Eel sen, tee Regular Flakes |. Sardines, Cal. —-—__—- 1 10
con eee i Te ee Te Yan Cones
Royal, 5 Ibs., doz.___. 24 50 TEC, 12s... 2 95 doz, --------------~
China, large, 12s ---- Tuna, %4s, Van Camps,
_ Chest-o-Silver, lge. -- 2 98 doz ee 1
= 9 288 *Billed less one ee Tuna, 1s, Van Camps,
Soy ne package in each ca doz, 2 3 60
Post Brands.
Grape-Nuts, 248 ~----- 3 80 CANNED MEAT
Grape-Nuts, 50 ------ 140 Bacon, Med. Beechnut 3 00
instant Postum, No. 8 5 40 Bacon, Lge. Beechnut 2 10
instant Postum, No. 10450 Beef, Lge. Beechnut 56 10
ee Pgstum Cereal, No. 0 2 75 Beef, No. 1, Corned -- 2 40
Post Toasties, 36s -- 250 Beef, No, 1, Roast -_ 2 70
Post Toasties, 24s -- 2 :