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Steet Year es RAPIDS, WEDNESDAY, APRIL 27, 1932
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eyes
Number 2536
NRE RERUN RUN VR ER eR RRR RRA
THE PATRIOTISM OF PEACE
President Hoover, speaking on behalf of the Boy
Scout Movement, recently said:
‘The priceless treasure of boyhood is his endless
enthusiasm, his store of high idealism and his fragrant
hopes. His is the plastic period when indelible impres-
sions must be made if we are to continue a successful
democracy. We assure ourselves that the cure of illiteracy
and the fundamentals of education are the three R’s—
readin’, ritin’ and ‘rithmetic. To this we must add one
more R and that is responsibility — responsibility to the
community—if we are not to have illiteracy in govern-
ment. The conviction that every person in the Republic
owes a service to the Republic; that the Republic rests
solely upon the willingness of every one in it to bear his
part of the duties and obligations of citizenship is as
important as the ability to read and write — that is the
only patriotism of peace.”’
THE SCOUT OATH
On my honor | will do my best:
1. To do my duty to God and my Country, and to
obey the Scout Law.
2. To help other people at all times.
3. To keep myself physically strong, mentally awake
and morally straight.
THE SCOUT LAW (A Summary)
A Scout is:
e..
Trustworthy, loyal, helpful, friendly, courteous,
kind, obedient, cheerful, thrifty, brave, clean,
reverent.
*
LELULELEL ELEN RELL LLL GL
LENE RVR UR UR UR RRO
*
SAS AE AE AR AE AE AEAE AE AE AE ASAE ASAE AS
ASAE
Why Sacrifice
Profits?
It is not necessary when you stock and
sell well-known merchandise on which
the price has been established through
years of consistent advertising.
In showing the price plainly on the
package and in advertising
KC
Baking
Powder
Same price for over 40 years
Qi emsin 5
(more than a pound and a half for a quarter )
we have established the price—created
a demand and insured your profits.
You can guarantee every can to give
perfect satisfaction and agree to refund
the full purchase price in which we will
protect you.
Millions of Pounds Used by Our
Government
Quaker Brand
Products
A line of Merchandise with
Recognized Quality
Popular Price
Satisfied Consumers |
Sold by Independent Merchants only.
Quaker Radio Program now
on the air over Stations
WOOD Grand Rapids
WBCM Bay City
WXYZ Detroit
Every Tuesday and Thursday at
6:30 p.m.
WKZO Kalamazoo
Every Wednesday and Friday at
6:30 p.m.
LEE & CADY
‘
4
Uy Se, Pr
7,
5S
Forty-ninth Year
MICHIGAN TRADESMAN
E. A. Stowe, Editor
PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.
UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.
DEVOTED TO the best interests of business men,
SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cente
each. Extra copies of : urrent issues, 10 cents; issues a
month or more old. 15 cents; issues a year or more
ald, 25 cents; issues five years or more old 50 cents.
Entered September 23, 1883, at the Postoftice of Grand
Rapids as second class matter under Act of March
3, 1879.
JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.
OLD TIME TRAVELERS.
They Hold Their Sixth Annual Re-
union,
The sixth annual meeting of the Old
Time Traveling ‘Salesmen, men who
traveled in Michigan between the
years 1880 and 1910, was held Satur-
day afternoon and evening, April 23,
at the Association of Commerce dining
room, th‘s city, from 3 to 10 p. m., the
banquet being served at 6 o'clock.
About sixty-five were present.
Important.
“What was the name of the last
station we stopped at, mother?”
“I don’t know. ‘Be quiet.
working out a cross-word puzzle.”
“It is a pity you don’t know the
name, mother, because little Oscar got
off the train there.”
I’m
April 27, 1932
IN THE REALM OF RASCALITY.
Questionable Schemes Which Are
Under Suspicion.
Owosso, April 26—Local officers are
seeking a man who gave his name as
F. O. Fry, address unknown, and aged
from 35 to 40 years, who, on Saturday
night, inveigled $50 from a Durand
grocery store manager, after having
represented himself as a boss of Fed-
eral construction work and later went
to Perry, where he got Grandon Arm-
strong, 25, son of Mrs. Isabelle Arm-
strong, to drive him to Jackson, where
he slipped away,
The money at Durand was obtained
on a purported sight draft from Milan
Greenough, manager of the Atlantic
& ‘Pacific store at Durand. Tihe draft
was (filled out for $85. Fry ordered
$35 worth of provisions, which the said
were to be used to feed a gang of
workmen who were to come into
Durand to start work on a “surveying
project.” The groceries were to be
delivered to-day. Greenough took the
order, cashed the “draft,” and gave
Fry $50 in change. The draft had
been made out on a sight draft blank,
which Fry had obtained during the day
at the local bank, it was later revealed.
Apparently unfamiliar with the meth-
od by which such drafts are handled
solely by banks Fry planned to use it
as negotiable paper as he would a
check, The signature on the draft was
that of “J. C. Scot,” and Fry had
written his own name on the back of
it as his endorsement.
After Fry had left the store, Green-
ough examined the paper more closely
and: became suspicious. He summon-
ed an employe of the bank who: in-
formed him that it was worthless, The
draft had been “drawn” against the
“Durand Federal Account” which
doesn’t exist.
Fry arrived in town a day or so be-
fore passing the worthless paper, it
is believed. He had rented rooms for
himself and two youths he had picked
up near Lapeer and Mt, Clemens on
the promise of giving them jobs on the
“surveying project.”
Tihe boys later told officers how Fry
had driven most of one night along the
East shore line of the State, stopping
at various points under the pretext of
inspecting Federal construction work.
He had even stopped in Flint and or-
dered a load of lumber to be delivered
at Durand, the boys: stated.
Fry evidently departed from Durand
immediately as he arrived in Perry
about 10:30, went to two local restau-
rants and arranged for feeding his men
and also engaged rooms at a local
rooming place, after which he engaged
Armstrong to drive him to Jackson,
where he said he was to “get a truck
for use on the construction job.” The
man is thought to be the same one that
defrauded the Durand man, as_ his
stories were identical, only that he was
to bring a gang to Perry.
At one ‘Perry restaurant, Fry order-
ed food to be prepared for his men on
Sunday, explaining that his men work-
ed every day in the week. He had
made similar arrangements at Durand.
Afterwards, he went to the rooming
place operated by Mrs. Bertha Mills
and rented a number of rooms. He
asked for a key so that he might enter
the house later, when he thad finished
some business, and was given it.
‘Later he induced Armstrong to go
with him, [He asked the young man
if he could drive a truck before engag-
ing him. Armstrong did not return
to Perry until to-day and in the mean-
time Mrs. Armstrong had become
worried and had asked the sheriff's
department at Corunna to start a
search for him.
Armstrong’s story, which the told
here to-day, revealed that he and Fry
had driven to Potterville and then on
to Jackson. A truck was found, cOvV-
ered with signs indicating that it was
owned by ‘Fry.
MICHIGAN TRADESMAN
Fry told Armstrong that he could
go to a restaurant and get something
to eat while he went to another part
of the city to visit a relative before
returning to Perry. He gave Arm-
strong four dollars, After Armstrong
had eaten he returned to the place
where the car had been parked and
found it gone. After waiting awhile
during which time Fry did not return,
Armstrong decided that the whole
thing had been a “fluke” and returned
to Perry.
—_2<-.—___
Official Explanation of Delay in Road
Work.
Lansing, April 23—Please refer to
your article in the March 30 issue of
the Michigan Tradesman, and alsio to
your letter of March 29, 1932, ad-
dressed to the State Highway Depart-
ment, in both of which you adversely
criticise the work being done on the
West Bridge street road West of
Grand Rapids. Below we are attempt-
ing to give you a history leading up to
and during construction of this project.
As you may recall, the first contract
on the project noted above was com-
pleted during the construction season
of 1927. During that season a 20 foot
concrete pavement was built over the
entire length of the project. Prior to
1927 this job was practically a trail
with deep narrow fills and’ of heavy
clay soil,
During the season of 1928 the 20
foot slab was widened to 40 feet by
placing a 10 foot strip on each side,
with the exception of numerous gaps
left unpaved on tthe sides to allow for
maximum settlement of fills. These
side gaps were graveled at that time.
Eventual final settlement of new heavy
clay fills extends over a long period
of time.
During the season of 1929 the gaps
remaining in the 10 foot widening on
each side of the 20 foot slab were
paved, with the exception of that at the
sinkhole in question. A study of the
‘behavior of this portion showed it ad-
visable not to pave this gap, but to
leave it in order that its behavior
might be studied for a longer period.
However, a gravel surface was main-
tained here. The portion remaining
was 0.2 miles in length and covered
the extent of a peat deposit between
20 and 25 feet in depth, underlaid by
a very soft plastic blue clay. The
then existing highway was a fill of a
few feet in depth, about 56 feet wide,
with a slab of concrete 20 feet wide,
on each side of which was a 10 foot
strip of gravel surface.
Constant settlement of the fill and
the cost involved in its maintenance
made it necessary to entirely remove
this 20 foot steel reinforced slab, ex-
cavate the peat down to the under-
lying clay and refill with a suitable ma-
terial to a sufficient width to properly
support a 40 foot pavement slab.
Investigations were made, plans pre-
pared, and under date of Nov. 19, 1931,
proposals were invited for construc-
tion of this project which includes
over 70,000 cubic yards of earthwork.
Eight bids were received, ranging
from $20,333.04 to $26,580.57. Everett
J. VanderVeen, of Grand ‘Rapids, was
the low bidder. The policy of the De-
partment is to award contracts to the
lowest responsible bidder who can fur-
nish a proper surety bond, Mr. Van-
derVeen having thus qualified, he was
awarded the contract for this project.
It is likely true that some other con-
tractor with more equipment could
possibly have made more speed toward
completion, but (Mr.. VanderVeen was
the lowest bidder and otherwise quali-
fied for the job; also he actually did
carry out the work according to
schedule.,
Anticipating uncertain weather con-
ditions and their resulting holdups of
the work a liberal progress schedule
was provided previous to inviting bids.
In an attempt to help alleviate the
acute labor distress prevalent this job
was included in the so-called winter
construction program put on through-
out the State. 'The bulk of the total
use of this road being during the sum-
mer months it was also felt that less
total inconvenience would be had by
the public in winter and spring months,
An excellent detour was available
and maintained over a road only one
mile North. A local detour alongside
the job was considered, but was not
provided, due to the unsatisfactory na-
ture of the soil.and the lack of space
to provide storage for the great
amount of peat being removed.
The contract was awarded under
date of Nov, 25, 1931. The contractor
actually started work on Nov. 28, 1931.
The contract specified two power
units, one removing muck and one
loading ithe back-fill material on trucks
in the borrow pit. In order to further
expedite the work the contractor, at
the request of the Department, placed
a third power unit on ithe job Jan. 16.
The new grade was opened to local
traffic Feb. 26, 1932, but was officially
opened to local traffic March 1, the
barricades being left in position but
open, and points of hazard well light-
ed. This project has been kept open
for local. traffic except from 3 p. m.
March 27 until the morning of March
29, during which time it was closed
on account of frost leaving the ground,
making the grade too muddy and un-
fit for travel.
In December and February rain and
thawing conditions seriously slowed
up the progress for two or three
weeks. An unusually mild winter
3
hindered rather than aided the project
because the condition of the ground
was too soft for hauling. This serious-
ly slowed up the progress of the work.
Depth of peat to be removed, consid-
erable soft weather and extremely
limited working space all tended to
slow up progress, but in spite of this
the contractor has been up to his con-
tract schedule; in fact on April 1 he
had earned 72 per cent. of the contract
price, while his contract stipulated he
must earn 60 per cent. The force em-
ployed has varied from five men to
twenty-three men and five trucks, ap-
proximately 75 per cent. of which were
obtained from the lists of the local
welfare committee.
In view of the above narrative we
feel that your article in the Michigan
Tradesman, while possibly not wholly
unjustified, has in a manner created a
wrong impression, and also since this
project has not been left any of the
time without being given any atten-
tion. It is necessary when a fill of this
magnitude is made to allow some
time to elapse between the completion
of the ‘fill and the placing of the pave-
ment to allow for maximum settle-
ment. We plan to start paving the
latter part of May, which means that
the project will be open for traffic very
early in June. Grover C. Dillman,
State Highway Commissioner.
oo
No business is so humble but that
it can be made a dignified profession,
in the hands of a man of character.
sas hundred table’ needs
uperior|
such as only Hekman
Bakers can impart
=
Soda
Crackers
BY bhmantasautla
Grand Rapids, Mich,
The Supreme Achievement in Cracker Baking’
4
MICHIGAN TRADESMAN
April 27, 1932
MOVEMENTS OF MERCHANTS.
Detroit—The Germain Coal Co., 1845
Garfield avenue, has changed its name
to the Melrose Coal Co.
Plymouth—The Plymouth Lumber
& Coal Co., has decreased its capital
stock from $75,000 to $40,000.
Eaton Rapids — Horner Brothers
Woolen Mills has decreasedi its capital
stock from $850,000 to $750,000.
Detroit—The Apex Broach Co., 2981
East Lafayette boulevard, has increas-
ed its capital stock from $6,000 to
$25,000.
Essexville—The Northeastern Sugar
Co. has been incorporated with a cap-
italization of $125,000, all subscribed
and paid. in.
Sturgis—The Louis Loetz Bakery,
East Chicago Road, has resumed its
activities after being idle for a month
due to the moving of the building.
Detroit—The Federal Plumbing &
Heating Supply Corporation, 13010
Grand River avenue, has been capital-
ized at $1,000, all subscribed and paid
in.
Port Huron—The Port Huron An-
nite Sales, Inc., 2634 Connot street,
washing powders, has changed its
name to the Port Huron Detergent
Co., Inc.
Detroit—Kuschewski Bros. Coal Co.,
6013 Buchanan street, has ‘been incor-
porated with a capital stock of $10,000,
$1,000 of which has been subscribed
and paid: in.
Detroit—Diamond’s Credit Jewelers,
Inc., 3632 West Warren avenue, has
been incorporated to sell jewelry and
novelties with a capital stock of $3,000,
all subscribed and paid in.
Lansing—Hoffman’s, Inc., has been
incorporated to deal in clothing and
furnishings for men with a _ capital
stock of $10,000, all of which has been
subscribed and $5,000 paid in.
Detroit—The Use More Wall Paper
& Paint Co., 8157 West Jefferson
avenue, has been incorporated with a
capital stock of $5,000, of which $1,000
has been subscribed and paid in.
Detroit—Al’s Market, Inc. 1910
Springwells, has been incorporated to
deal in groceries, meats and produce
with a capital stock of $10,000, $7,900
of which has been subscribed and paid
in.
Nashville—The hardware stock and
fixtures of W. B. Bera & Sons have
been sold at auction through bankrupt-
cy proceedings instituted to satisfy
claims of the closed Nashville State
Bank.
Detroit—The Draco Sales Corpora-
tion, 5736 Twelfth street, has been or-
ganized to deal in electrical fuse plugs
and other electrical wares with a cap-
ital stock of $2,400, all subscribed and
paid in.
Detroit — Aquazone-Michigan, Inc.,
843 Holden avenue, ventilation and air
conditioning, has been incorporated
with a capital stock of 1,000 shares at
$1 a share, $1,000 being subscribed and
paid in.
Detroit — The German Coal Co.,
- 14404 Livernois avenue, has merged
its fuel business into a stock company
under the same style, with a capital
stock of $5,000, $1,000 being subscribed
and paid in.
Grand Rapids—The Glenn W. Pope
Sales Co., 1437 Genesee street, S. E.,
has been incorporated to deal in goods
and wares with a capital stock of
$5,000, of which $1,000 has been sub-
scribed and paid in.
Detroit—The Schlafer Iron & Metal
Co., 11030 Harper avenue, has merged
its business into a stock company un-
der the same style with a capital stock
of $75,000, $1,500 of which has been
subscribed and paid in.
Mulliken—C. J. McNaughton & Co.,
has merged its elevator, mill, feed and
lumber business into a stock company
under the same style with a capital
stock of $50,000, of which $15,120 has
been subscribed and paid in.
Detroit—Milady’s Boot Shop, Inc.,
9864 Gratiot avenue, has been organ-
ized to deal in shoes for women, also
ready-to-wear apparel, with a capital
stock of $22,000, $2,000 of which has
been subscribed and. paid in.
Mount Clemens—The Mount Clem-
ens Operating Co., East Broadway, has
been incorporated to deal in_ beets,
sugar cane, etc., with a capital stock
of 10,000 shares at $100 a share, $10,-
000 being subscribed and paid in.
Detroit—The Acme Ball Bearing &
Manufacturing Co., 12245 Turner
avenue, has been incorporated with a
capital stock of 6,000 shares at $5 a
share and $20,000 common, $30,000
being subscribed and $4,000 paid in.
Hillsdale—Earl C. Wilson, proprie-
tor of the Red Goose shoe store on
South Howell street, has opened a
second store which will be under the
management of J. E. Shaw. The store
is located at 102 North Howell street.
Ironwood—The St. James Hotel Co.,
owning and operating the St. james,
the largest hostelry in Ironwood, has
been incorporated with a capital stock
of $20,000 common and $10,000 prefer-
red, of which $20,905 has been sub-
scribed and paid in.
Detroit — The Taylor Automotive
Supply Co., 10346 East Warren avenue,
has mreged its business into a stock
company under the same style with a
capital stock of 500 shares at $100 a
share, $1,000 of which has been sub-
scribed and paid, in.
Grand Rapids—Alberda-Shook, Inc.,
225 Burton street, S. W., has been or-
ganized to deal in new and old motor
vehicles, parts and accessories, with a
capital stock of 100 shares at $100 a
share and $5,000 common, of which
$5,000 has been subscribed and paid in.
Port Huron—An involuntary bank-
ruptcy petition has been filed in the
U. S. District Court at Detroit against
Charles O. Farmer and Fred R. Wis-
mer, individually and doing business
as Farmer & Wismer, dry goods and
shoe dealers, by Max Kahn, attorney,
representing International Shoe Co.,
$105; Philips-Jones Corp., $281.
Manistee—In the bankruptcy case of
Edgar R. Zobel, trading as Zobel’s
Liquidation Store, administration ex-
penses and preferred claims have been
paid in accordance with orders made
at the final meeting of creditors. It
was necessary to reduce the payments
because of insufficient funds, and there
will be no dividend for general cred-
itors.
Niles—In the bankruptcy case of
Hamilton-Anderson Co., retail furni-
ture, the trustee’s final report and ac-
count have been approved and allow-
ed. An order was made at the last
meeting of creditors for payment of
expenses of administration and prefer-
red claims and a first and final divi-
dend of 20 per cent. No objections
were made to the discharge of the
debtor firm and the case will be re-
turned to District Court at Grand
Rapids.
Kalamazoo—In the bankruptcy case
of Pearl D. Gibb, individually and
doing business as the State Shop, the
trustee’s final report was approved at
the final meeting of creditors. An or-
der was made for the payment of ex-
penses of administration as far as funds
would permit. No objections were
made to discharge of the debtor and
the meeting was adjourned without
date and the case will be returned to
District Court at Grand Rapids. There
will be no dividend for creditors.
Manufacturing Matters.
Detroit—The Auto-Vac Manufactur-
ing Co., Inc., 712 Griswold building,
has been incorporated with a capital
stock of 600 shares at $1.6634 a share,
$1,000 being subscribed and. paid in.
Detroit—The Petra Products Cor-
poration, 10380 West Chicago boule-
vard, has been organized to manufac-
ture and sell waterproofing and sur-
facing materials with a capital stock
of 50,000 shares at $1 a share, $50,000
being subscribed and paid in.
Detroit—The Phillip Drinkaus Co.,
1531: E. Canfield avenue, manufacturer
and dealer in picture frames and mold-
ings, has merged the business into a
stock company under the same style
with a capital stock of 400 shares at
$100 a share, $40,000 being subscribed
and $25,000 paid in.
— +>
Gocd Policy To .Leave Correcting
Children To Parents.
One of the easiest ways for a mer-
chant to get himself into a peck of
trouble, and perhaps open the doors
wide for serious loss, is to take the
law in his own hands in relation to
punishing children who may be ac-
cused of pilfering in his store. Cases
of this kind frequently arise and may
sorely tempt the merchant to “teach
them a lesson,’ without recourse to
the proper authorities,
However, any procedure of this kind
that involves an accusation or deten-
tion of a child for theft is dangerous
for the merchant because, in taking the
law in his own hands, he may become
a law violator himself, and this wheth-
er his complaint against the child isi
well founded or not. The possible
danger to a merchant is over-reaching
himself in a situation of this character
may be illustrated by the following.
In one case of this kind, a girl 12
years of age was sent to a retail store
to buy certain articles. While there
she was seen to have a piece of candy
that the merchant assumed she had
taken from the counter without paying
therefor, though the girl claimed she
picked it up from the floor. The mer-
chant declined to accept this explana-
tion, and proceeded to punish her by
holding her a prisoner for a little while
‘belongs, to their parents.
in a back room where he invited
numerous persons to view her as one
who had been caught stealing,
Doubtless the merchant had the
girl’s own good in mind, and to bring
to her attention a realization that
honesty was the best policy, but her
parents failed to appreciate this view,
They brought suit for damages for
malicious assault against the merchant,
and a jury returned a verdict for $1,-
500, the judgment thereon being affirm-
ed upon appeal. A rather stiff price
to pay for an error in judgment jn
dealing with a child, but let’s take an-
other case.
Here a girl 14 years of age accom-
panied her mother to a store, and
while the latter made some purchases
roamed up and down the counters.
The merchant thought he saw her take
an article from the counter and as she
walked away he rushed up to her ac-
cusing her of theft. This was done in
the presence of a number of people,
the girl was badly frightened, and
when the merchant took a second look
he saw he had been mistaken since the
girl had nothing in her hand but her
pocketbook. The girl’s mother ar-
rived on the scene at this time, and
they left the store, but that did not
end the matter.
Thereafter the girl brought an ac-
tion for slander against the merchant,
and as an element of damages offered
evidence to the effect that the report
that she had been accused of theft was
widely talked about among her school
friends; that her feelings and reputa-
tion were injured thereby and she be-
came an object of unfavorable com-
ment by a wide circle of people. On
the above state of facts, the girl was
awarded a judgment for $2,500, and
mind this grew out of a rather mild
accusation of theft by the merchant,
since he made no effort to restrain the
girl or deprive her of her liberty.
The law reports contain many cases
of this character, in which merchants
have been held liable in substantial
damages for their attempt to punish
children for theft and other petty of-
fenses committed upon the premises.
In some of the cases, the merchants
have slapped boys or girls of tender
years whom they caught pilfering, and
hustled them off the place with a warn-
ing not to repeat the offense. And
even for action of this kind, which was
in fact done for the child’s own good,
merchants have been held liable.
So, as a general rule, it is good
policy to leave the correcting and re-
proving of children where it properly
Or if the
case is serious enough to report it to
the proper police authorities, and let
them decide upon and take whatever
action they may think the situation
merits,
Of course, this does not mean that
a merchant should stand idly by, and
permit young boys or girls in their
teens to loot his place of business
without protest. But it does mean
that he should be very cautious about
applying positive corrective measures,
that involve an accusation of theft or
the striking or detention of such o!-
fenders, because such action on his
part may quite easily lead to liability
all out of proportion to the loss sus-
tained. Leslie Childs.
April 27, 1932
Essential Features of the Grocery
Staples,
Sugar — Local jobbers hold cane
granulated at 4.55c and beet granulated
at 4.30c.
‘Tea—During the week the tea situa-
tion has not materially changed. The
demand from first hands is hand-to-
mouth and about steady prices. News
has come from Japan that the opening
prices on tea are expected to be about
like last year. England is anticipating
putting a duty on tea, but that is not
expected to affect the markets in this
country. Consumptive demand for
tea about as usual.
Coffee—Coffee market has had a
soggy week, Future Rio and Santos,
green and in a large way, has had a
number of small declines after a period
of small advances lasting several
weeks. Actual Rio and Santos coffee
has remained just about unchanged
for the week, with a quiet demand.
Milds are slowly and slightly easing
off further. The jobbing market on
roasted coffee shows no particular
change so far as Rio and Santos are
concerned, but on milds some handlers
are shading prices. ‘Consumptive de-
mand for coffee shows no features.
Canned Fruits—California fruits are
unchanged, but very little is being of-
fered now from independents. Stand-
ard and choice sliced clings are par-
ticularly hard to find outside the agen-
cy. There is as yet no definite up-
turn in prices, however, as buyers seem
to be able to cover their immediate
needs at satisfactory prices, and that
is all they are interested in. The Cling
Peach Agency may at the present
time be closer to practical control of
stocks than ever, but it will have diffi-
culty in moving out stocks, while
cheaper peaches are available.
Canned Fish—There is little to be
said about salmon. The Northwest is
much perturbed over attempts to
bring in Japanese pink salmon, and
may exert pressure on Congress to
pass bills now pending in committee
to equalize existing tariff rates. The
lower price quoted on Puget ‘Sound
sockeye halves has cut into chinook
market here to some degree.
Canned Vegetables—Canned vege-
tables are moving in a narrow range
this week. ‘Trading is generally quiet,
due in many lines to the coming of
the Jewish holidays. Maryland to-
matoes show a slight easing. Corn
continues somewhat irregular. While
fancy Bantam has sold here from
Maine at very fair prices, in the past
few days, the Midwest, principally
Ohio, has been liquidating standard
Evergreen and Country Gentleman at
very low prices. ‘Stringless beans are
holding strong and occasional bargain
lots of refugees can be bought at mod-
erate prices in some of the Midwest
centers, principally Wisconsin,
Dried Fruits—Prunes are showing a
firmer price undertone on the Coast
and reports from California indicate
that the higher prices will embrace
both bulk and package varieties. News
of the 100 per cent. increase in duty
by France has already been discounted,
for it was indicated when the bill was
promoted a few months ago that it
would become law. The future, of
course, will depend largely on how the
new crop shapes up. At this writing
‘other salt fish is
MICHIGAN TRADESMAN
it does not look any too favorable,
some districts having been affected by
recent frosts. Trading here would un-
doubtedly show more spirited activity
if Coast operators were able to estab-
lish a definitely advancing market, Un-
stable prices have been the one thing
more than anything else to hurt prunes
in recent months, This has been as
true abroad as in domestic markets,
for buyers in Britain and on the Con-
tinent have been hesitant about cover-
ing requirements since successive of-
ferings from this country were made
at lower prices. Thompson raisins
continue quite firm. The last advance
made by the raisin pool served to
stiffen the market up in California,
and restore confidence. Choice and
extra choice apricots have shown a
firmer price tone, and unsold stocks
are down to very moderate levels.
Sauerkraut—Sellers of sauerkraut
found the demand rather slow. Prices
of cans steady, but kraut in barrels a
bit easier.
Beans and :Peas—The past week has
been mostly very dull and easy as it
has been for a long time, with but
slight intermissions. About the middle
of the week pea ‘:eans strengthened a
little, but not much. Most of the list
is still in the doldrums.
‘Nuts—The nut market shows few
developments. Buyers continue to
take supplies for immediate require-
ments only, although there is small
prospect of prices going any lower.
Holders of French walnuts show no
disposition to sell America at to-day’s
prices, expressing their intention to
keep their remaining stocks until late
summer, if necessary. Bordeaux wal-
nuts are now in light supply abroad.
Spanish almond shippers are holding
very little, while Italian holders are
not anxious sellers either. Levant fil-
berts have been bought by importers,
due to the cleanup of ‘stocks held in
this market. There is not much ac-
tivity in shelled nuts, now that holiday
needs have been supplied.
Olives—Spot quotations
show no changes. ‘The Spanish mar-
ket continues firm. ; inental Motor Corp., Muskegon
Coe aaden Co., Kalamazoo ~--~ 102.74
w. A. Lonsbury, Kalamazoo -~----
Nicholson Machine Co., Sturgis -- 637.88
John Conroy, Battle Creek 22. |
Bldrs. & Mfg. Mutual Casualty Co.,
*hicago
a Tey Co., Goshen, Ind. __
Elkhart Bridge & Iron Co., Elkhart
Peerless Portland Cement Co., Det. 120.00
Lloyd Outman, heonidas —.2--- = 6
‘ Jayward, Three Rivers -- 1:25.00
ae a ‘Wberhart, Three Rivers 53.00
Dr. Roy Dean, Three Rivers ----- 12.00
Dr. Ss. P. Hartman, Colon =. oo
Dr. Leslie De ae oe oa Ld
Dr. J. Heator, Mendon ------- an
ck, Sturgis ---------------- 3
Carl Pi tachine Co., Grand Rapids 109.00
April 19. We have received the sched-
ules, order of reference, and adjudication
in the matter of Henning Manufacturing
Co., a Michigan corporation, Bankrupt
No. 4795. The bankrupt concern is a
resident of Grand Rapids. The schedules
of the bankrupt show assets of $13,053.70,
with liabilities listed at $15,902.49. The
list of creditors of said bankrupt is as
follows:
City Treasurer, Grand Rapids __--$387.00
Venner Chemical Co., Chicago ____ 400.00
Breen & Halladay Fuel Co., G. R. 177.49
Peter Cooper Corp., Gowanda, N. Y. 168.00
R. G. Dun & Co., Grand Rapids —_ 87.50
Dairy By Products, Inc., Chicago 4,992.53
G. R. Growers, Inc., Grand Rapids 58.00
G. R. Gast & Sons Co., Grand Rap. 86.40
Hunkins-Willis Lime & Cement
Co... St. Hetig 202: 40.00
Hammill & Gillespie, New York __ 1.00
Industrial Woodworking, Indian-
apolis, Ind. 2500 450.00
Liverance & Van Antwerp, G. R. 25.00
Land O’Lakes Creameries,
Minneapolis, Minn. —~~----_.__-_ 1,250.00
Lbr. Buyers Publ. Corp.,
Mead Paper Board Corp.,
Chicago 350.00
Dayton 15.40
J. C. Miller Co.. Grand Rapids ____ 92.07
Carl N. Mapes Agency, Grand R. 32.61
Mich. Trust Co., Grand Rapids__ 1,393.50
National Casein Co., Chicago —-.__ 1,298.29
Richards Storage Corp., Grand R. 284.99
W. H. Shultus, Grand Rapids ___. 75.00
Solvay Sales Corp.,. Syracuse, N.Y. 55.60
Standard Oil Co., Grand Rapids__ 70.85
Tamms Silica Co., Chicago —~______ 25.00
Thomas Publ. Co., New York City 72.50
Tisch Hine Co., Grand Rapids -___ 31.49
Wolverine Bbl. & Bag Co., G. - oL.e
Lbr. Credit Ass’n, Chicago —_______ 35.00
G. T. Railway, Grand Rapids ___. 31.42
American Home Security Bank,
Grand Rapids: 02 4,200.00
Dairy By Products, Ine., Chicago 4.992.53
April 19. We have received the sched-
ules, order of reference, and adjudication
in the matter of Roy Mileham, Bankrupt
No. 4869. The bankrupt is a resident of
Sturgis, and his occupation is that of a
road constructor. The schedules of the
bankrupt show assets of $6,097.50, with
liabilities listed at $20,949.82. The court
has written for funds and upon receipt
of same the first meeting of creditors
will be called.
April 18. On this day was held the
final meeting of creditors in the matter
of Paul Weinberg, Bankrupt No. 4632.
Trustee present in person and by attorney
Fred G. Stanley; bankrupt not present
or represented. Meeting adjourned to
April 25.
In the matter of Ervin G. Goodrich,
Bankrupt No. 4473, the trustee has here-
tofore filed his final report and account,
and a final meeting of creditors was held
Feb. 18. The trustee only was present
at the final meeting. The trustee’s final
report and account was considered and
approved and allowed. An order was
made for the payment of expenses of
administration and for the declaration
and payment of a first and final dividend
to creditors of 33.4 per cent. No objec-
tions were mde to the discharge of the
bankrupt. The final meeting then ad-
journed without date, and the case will
be closed and returned to the district
court in due course.
In the matter of Vern Bicholtz, Bank-
rpt No. 4852. The first meeting of cred-
itors has been called for May 5.
In the matter of Paul Robinson, Bank-
rupt No. 4861. The first meeting of cred-
itors has been called for May 5.
In the matter of Harold Smalley, Bank-
rupt No. 4851. The first meeting of cred-
itors has been called for May 5.
In the matter of Bastian Klipstill,
Bankrupt No. 4868. The first meeting of
creditors has been called for May 5.
In the matter of Marvin Paddock,
Bankrupt No. 4821. The first meeting of
creditors has been called for May 5.
In the matter of James Jacobsen, Bank-
rupt No. 4865. The first meeting of cred-
itors has been called for May 5.
In the matter of Henning Mfg. Co.,
Bankrupt No. 4795. The first meeting of
creditors has been called for May 5.
In the matter of Fred D. Abbe, Jr.,
Bankrupt No. 4863. The first meeting of
creditors has been called for May 5.
In the matter of Paul D. Hagan, Inc.,
Bankrupt No. 4855. The sale of assets in
this matter has been called for May 5,
at the premises formerly occupied by the
bankrupt at 400 Home State Bank build-
ing, Grand Rapids. The office furniture
and equipment of this estate will be sold.
It is appraised at $635.75 and the cost
price was $2,458.95. All interested in said
sale should be present at the date above
stated. :
In the matter of Henning Mfg. Co.,
Bankrupt No. 4795. The sale of assets
in this matter has been called for May 6,
at the premises formerly occupied by the
bankrupt at 514 Richmond street, N. W.,
Grand Rapids. The office furniture and
equipment, machinery and equipment
used in manufacturing wood parts, etc.,
and the stock will be sold. It is apprais-
ed at the sum of $1,995.96, and the cost
price is $6,432.55. All interested in such
sale should be present at the date and
time above stated.
In the matter of Irving C. Lamoreaux
individually and as I. GC. Lamoreaux Co.,
Bankrupt No. 4585, final meeting was
held Feb. 18. Trustee’s final report and
account approved and allowed. Claims
proved and allowed. Order made for pay-
ment of administration expenses, sup-
plemental first dividend of 5 per cent. and
final dividend cf 7.2 per cent. No ob-
jections to bankrupt’s discharge. Case
will be closed in due course.
April 20. We have received the sched-
ules, order of reference, and adjudication
in the matter of Jacob Schumacher,
formerly doing business under the name
of Banner Bakery, Bankrupt No. 4873.
The bankrupt is a resident of Woodcliffe
Park, township of Grand Rapids, and his
occupation is that of a baker. The sched-
ules of the bankrupt show assets of $550,
with liabilities listed at $946.71. The court
has written for funds and upon receipt
of same the first meeting of creditors
will be called. The list of creditors of
said bankrupt is as follows:
Kennedy-Morris-Ames Co., G. R. $125.00
Don O. Collins, Grand Rapids ---. 90.00
Pastoor Bros., Grand Rapids —----- 25.00
G. R. Elec. Co., Grand Rapids ---. 50.00
Weiden Estate, Grand Rapids —__. 200.00
Easley Milling Co., Plainwell -_.. 70.00
Abe Schefman & Co., Grand Rapids 38.00
Rademaker & Dooge Grocer Co.,
Grand Rapides — 13.00
Richards Mfg. Co., Grand Rapids 20.00
Mich. Bell Tele Co., Grand Rapids 7.00
Heller & Co., Grand Rapids ______ 28.00
Gumibert & Co., Chicago ___._._.._ 5.00
Wyoming Lbr. Co., Grand Rapids 16.20
bi. & L. Jenison Co., Jenison ..... 17.%6
Gramma’s Candy & Sup. Co., G. 8.50
Public Bros. Co., Grand Rapids -. 70.00
Buckley Wrap-ograph Co., Toledo 13.00
E. Grand Rapids, Garage, G. R. __ 10.00
Frank Sempowski, Grand Rapids -- 20.00
Warner Stores, Grandville ~___---- 4.50
Red Star Yeast Co., Grand Rapids 71.00
Don Williams, Grand Rapids —-----~ 5.00
Apsey Bros. Grocer Co., Grand R. 4.85
In the matter of Burr Oak Mfg. Co.,
Bankrupt No. 4580. The final meeting of
ereditors has been called for May 6. The
trustee’s final account will be approved
at such meeting. There will be a first
and final dividend for creditors.
In the matter of Laurence C. Neely,
Bankrupt No. 4269. The final meeting of
creditors has been called for May 6.
The trustee’s final account will be ap-
proved at such meeting. There will be a
first and final dividend for creditors.
In the matter of Spencer Duffy Co.,
Bankrupt No. 4588. The final meeting of
creditors has been called for May 6. The
trustee’s final account will be approved
at such meeting. There will be a first
and final dividend to creditors.
In the matter of William Wyant, Bank-
rupt No. 4674, final meeting was held
Feb. 19, and meeting adjourned to April
20, for the purpose of allowing six months
from date of adjudication to expire, when
dividend could be paid. Adjourned final
meeting held April 20. Trustee’s final re-
port and account approved and allowed.
Order made for payment of administra-
tion expenses and first and final dividend
of 3.3 per cent. to creditors. No objec-
tions to bankrupt’s discharge. Case will
be closed in due course.
April 6. In the matter of Garrett
Galombeck, Bankrupt No. 4496, final
meeting was held. No appearances, ex-
cept trustee. Trustee’s final report and
account approved and allowed. receiver’s
reports and accounts approved and al-
lowed. Balance of accounts receivable
sold to Roman F. Glocheski. Order made
for payment of administration expenses
and first and final dividend to creditors
of 8.8 per cent. No objections to bank-
rupt’s discharge. Final meeting adjourn-
ed no date, and case will be closed and
returned to district court in due course.
April 21. We have received the sched-
ules, order of reference, and adjudication
in the matter of Orr Leatherman, Bank-
rupt No. 4874. The bankrupt is a resi-
dent of Muskegon Heights, and his occu-
pation is that of a carpenter. The sched-
ules of the bankrupt show assets of
$430, with liabilities of $4,916.79.
April 21. We have received the sched-
ules, order of reference, and adjudication
in the matter of John A. Grubinger, doing
business as the Style Shop, Bankrupt
No. 4875. The bankrupt is a resident of
Grand Haven, and his occupation is that
of a merchant selling ladies ready-to-
wear clothes. The schedules of the bank-
rupt show assets of $17,900, with liabili-
ties of $15,545.85. This is a composition
matter. The list of creditors of said
bankrupt is as follows:
City Treasurer, Grand Haven ____$320.90
Peoples Savings Bank, Grand H. 9,000.00
Alexander Film Co., Colorado
Springs, Colo.
G. H. Daily Tribune, Grand Haven 268.20
Peter Van Zylen, Grand Haven __ 88.32
Peoples Trust & Savings Bank,
RPontide ee 550.00
Badley Knitting Co., Delavan, Wis. 52.97
Baer Bros., New York City ---. 45.50
Beatriee Frocks, Cheago _________ 45.50
Blain Bros. Chicaga 174.00
Berg & Wassell Garment Co., Chi. 115.90
Chippewa F'alls Woolen Mills Co.,
Chippewa Falls, Wis. ._______ 89.23
Edes Robe Tanning Co., Dubuque,
Towa 19.20
Elbro Knitting Mills, Milwaukee__ 34.54
Jack & Jules Freedman, New York 101.50
Louis Falk & Co., New York --_- 138.00
Harry Graff, Inc., Chicago —~-----.- 115.50
Great Six Co., Winona, Minn. ---. 17.34
Glansberg & Weiss, Chicago —----~ 13.42
Gotham, Petticoat Co., New York. 30.24
S. Gorden Co.. New York —..__ 15.00
Walter A. Goldsmith Co., Cleveland 289.21
Frank Hyman & Co., Chicago ---- 30.75
Hammer-Sices, Chicago -----.---- 206.25
7
Abe M. Kaufman, Chicago ________ 272.75
Hanson Bros, Chichge 3 61.50
Lisberg-Kramer Co., Milwaukee __ 137.49
Herman & Ben Marks, Detroit __ 182.50
Martha Maid Mfg. Co., Chicago __ 176.77
Meyer, Hess & Co., Chicago ______ 16.50
Midwest Knit Goods Co., Chicago 60.40
Milprint Products Corp., Milwaukee 58.50
C. W. Mills Paper Co., Grand Rap. 37.09
Manhattan Hat Works, Chicago __ 24.00
Midland Garment Co., Chicago __ 256.50
National Hat Mfg. Co., Chicago__ 24.00
Process Corp., Chicago 12.73
Poller, Bauman & Stoll, New York 90.50
Petts, Chicago 229.82
Rollins Hosiery Mills, Des Moines 474.44
Roffer & Joseph, New York City 47.50
Rice-Friedman Co., Milwaukee __ 70.00
M. Rudolph & Co., DeKalb, Tl. __ 8.93
Ruby Costume Co., Chicago ______ 6.70
Reed Bros. Co.. Milwaukee _._._. 5.63
Strutwear Knitting Co., Minne-
apols Shee, 50.00
Louis Strenberg, New York City _.. 49.75
Stein & Salomon, Chicago _______ 289.63
L. Schwartz & Sons, New York__ 96.75
Superior Knitwear Co., Cleveland 110.47
S. & B. Millinery Co., Toledo ____ 132.26
Three Rivers Fur Tan. Three Rivers 31.25
S. & S. Garment Co., New York 120.50
Wilson Garment Mfg. Co., Chicago 179.95
Zieser & Kling, St. Louis, Mo. __ 216.00
Middleton Mfg. Co., Milwaukee, Wis. 48.88
Century-Standard-Vincent Edwards,
NGW YOR 69.15
Meyer Both Co., Chicago 34.03
In the matter of John A. Grubinger,
doing business as the Style Shop, Bank-
rupt No. 4875. The first meeting of cred-
itors to consider an offer of composition
of 30 per cent. has been called for May 3.
April 22. We have received the sched-
ules, order of reference, and adjudication
in the matter of Vern C. Smith, Bank-
rupt No. 4880. The bankrupt is a resi-
dent of Newaygo, and his occupation is
that of a sub-station operator, of Cémr-
sumers Power Co. The court has written
for funds and upon receipt of same the
first meeting of creditors will be called.
The schedules of the bankrupt show as-
sets of $385, with liabilities of $4,742.
April 22. We have received the sched-
ules, order of reference, and adjudication
in the matter of William T. Welch,
Bankrupt No. 4877. The bankrupt is a
resident of Grand Rapids, and his occu-
pation is that of a laborer. The sched-
ules of the bankrupt show no assets, with
liabilities listed at $4,310.73. The court
has written for funds and upon receipt
of same the first meeting of creditors
will be called.
April 22. We have received the sched-
ules, order of reference, and adjudica-
tion in the matter of Charles J. Roguszka,
sometimes known as Charles J. Rogers,
individually and as a partner in copart-
nership, Quality Wood Turning Co.,
Bankrupt No. 4878. The schedules of
the bankrupt show assets of $50, with
liabilities of $10,947.68. The court has
written for funds and upon receipt of
same the first meeting of creditors will
be called. The list of creditors of said
bankrupt, all from Grand Rapids, unless
otherwise stated, is as follows:
City of Grand Rapids ....... Unknown
Stonehouse Carting Co.
Meyers Transfer Co.
Goudawaard Coal Co, ..... 2.50
Any J. Egan & Andy J. Egan Co. 25.46
Prank Rage & Co, 4.76
Alden & Judson 15.76
Vander Zand Hardware ___._____ 3.40
Madison Square Tin Shop ________ 32.00
Sidney ff. ba Harea =. 39.15
G. KR. Forgine & ron Co. .. 6.73
A Ty Wek Co 22.73
Connor Foundry Co. 3.12
Mauer @ Poise 13.31
Ciaries Haase 6.64
Van Keulen & Winchester Lbr. Co. 247.00
Coulter Laomier Co. ss
Mich. Bell Telephone Co...
G. R. Directory Co. 25.00
Ponce De Leon Water Co. ________. 22.00
Beet SO 9.00
Eiveret Stadt Hardware Co. ______ 9.00
Postal Yelogranh Co, _... -90
Stouten & Co. 3.80
Kellogg-Burlingame Co. _-_--..... 400.00
stering Purniture Co. 67.00
Excello Machinery Co, 52.15
Furn. Index Publ. Co., Jamestown,
NeW MOM oo — 160.00
Central Wheel Co., Muskegon ____ 12.50
ee 11.50
Harley-Smith Furn. Co. _....__ 45.00
house Giay 250.00
Roman F. Glocheshi 100.00
Boltwood & Eoltwood _... 40.00
Tnos, W. Varker Co, 46.65
G KR. Belting Co. 38.52
yb. Nanivite Co. 8.82
MeMullen Machin. Co... 32.77
Ndward De Groot Unknown
Nidgeway Dairy mr
Re Gram 51.90
Hre@d Timmer Unknown
G. K. Art Gwe Co. 7.91
Moeendall Wrog, 0 14.00
Meoringa's Vary 25.00
Merchants Service Bureau ____Unknown
Kent Foan Corp, 400.00
Brankiin Piel Co, 2 22.50
Ford-Blake Fuel Co, 13.75
Bartis Bros. & Co. 6.32
Naley City Bakery 32.25
Boho Biec. Ce. 2.34
Bouwens Elee. Co. 1.50
(Continued on page 19)
ANTI-TRUST QUESTIONS.
Throughout the long and growing
agitation for changes in the anti-trust
laws. it is likely that very few business
men have stopped to think of what
they would actually do under a new
dispensation. Credit goes, therefore, to
Senator David I. Walsh, of Massa-
chusetts, for querying a number of
organizations and individuals along
specific lines upon what they want to
do and what programs they would
adopt in the event that the laws were
to be “modernized.”
Toward the head of these questions
he asks whether the industry would
believe it desirable or necessary to
regulate prices and to control produc-
tion, sales and territory. Again he
asks whether a limit to new capital
into the industry would be sought and
whether those outside the agreement
should be penalized.
These are all highly pertinent ques-
tions because, after all, the chief thing
desired in all schemes put forward to
“stabilize” conditions is to. protect
profits, and for that prices must be
fixed, production controlled and com-
petition shut off. But what Senator
Walsh fails to ask about, and it is as
important as any point on his list, is
whether the manufacturers would be
satisfied with a pro-rating of orders.
They would, of course, if the sky were
the limit on prices. Nevertheless, there
is competition among industries to-day
just as much as there is the battle for
business within each field.
Legislation would be required to
keep out all newcomers attracted by
sure profits and there is grave doubt
whether such lawmaking would be con-
stitutional. In short, there is a great
deal more to this matter of changing
the trust laws than appears upon cas-
ual inspection, but it is extremely
doubtful that its possibilities have been
adequately considered by its advocates.
CREDIT SKIES CLEARING.
Although the credit skies are clear-
ing, business remains under the cloud
of uncertainty formed by tax legisla-
tion and the investigation being con-
ducted into Stock Exchange affairs. The
easy money policy of the Federal Re-
serve System is having its effect in
loosening up bank accommodations,
but bankers assert that safe loans are
still conspicuous by their absence.
However, their assertion that credit
is now more readily available contains
at least some inkling that their former
policy was restrictive.
A small gain in bank failures has
been reported for the latest week, but
money in circulation, after a temporary
halt, has resumed its decline at the
former rate. Sentiment, therefore, may
be described as somewhat improved.
Relapse in automobile production
was a discouraging news item of the
week. Apparently, producers in this
line are shaping their schedules with
the utmost caution. The ford drop
might be explained by difficulties en-
countered in making the new models.
Steel orders and purchases of other
supplies by the automobile industry,
however, still fail to point to high ac-
tivity. The New York Times weekly
index included gains in only electric
MICHIGAN TRADESMAN
power. production and car loadings.
Commodity prices were lower and the
sensitive price index experienced an
abrupt drop.
Employment in sixteen major indus-
tries last month dropped 1.5 per cent.,
while earnings fell 2.4 per cent., the
Bureau of Labor Statistics reported.
While this adverse trend continues,
there is little hope of finding signs of
recovery. On the other hand, the im-
provement in the credit situation might
readily enough mean a quick reversal
of this movement.
BASEMENT COMPETITION.
There was a time when basement
departments in retail stores: were of-
fered their entire competition from
other establishments. The complaint is
quite general now, however, that the
chief rivalry comes from their own
upstairs sections.
Attracted by the fairly good results
achieved by the basement division
when consumer demand, turned toward
lower prices, store managements un-
dertook to duplicate the showing in
their higher price departments by in-
troducing basement goods and prices.
There are cases at present where up-
stairs prices are even lower than base-
ment values. :
In such instances there is apparently
some opposition toward permitting the
tbasement sections to reduce price lines
because it is felt that volume would
suffer. In short, the policy seems to
be to let the upstairs raid the base-
ment clientele, but not to allow the
cheaper departments to seek additional
customers.
The solution of this problem, it is
felt, is to do a thorough job of re-
casting price lines throughout the store.
No doubt the upstairs sections are
missing opportunities on higher price
merchandise by devoting too much at-
tention to volume sellers. Experimental
work would determine just what prices
should be featured in each of the store
divisions. It would probably be found
that the upstairs sections had dropped
too low and that perhaps the basement
averages were too high. The loss in
volume downstairs might be made up
by the addition of new lines. In any
case, it seems a bit ridiculous for
stores to be competing with them-
selves, and profits are bound to suffer.
DRY GOODS CONDITIONS.
Favorable weather brought improved
retail trade during the week and de-
mand for Spring apparel and acces-
sories was about the best so far ex-
perienced. Men’s wear business picked
up a little also. Home furnishing lines
were rather quiet except on special
low-price offerings.
That the recent upturn in retail sales
has been fairly good was demonstrated
in the figures for the first half of the
month in this district. The drop under
a year ago was only 20.8 per cent. de-
spite the fact that the comparison basis
included the period just before Easter
last year. The decline was below the
drop of 22 per cent. suffered in the
first half of March.
So far the stores here have shown
a commendable course in abstaining
from post-Easter clearances on a
major scale. Special promotions have
dominated their operations and an ef-
fort is being made in several directions
to push new fashions and reduce the
emphasis upon price. The principal
drive, of course, is still on the lower
price ranges.
Manufacturers in the merchandise
lines have reason to believe that retail
stocks are quite low in many quarters
because of frequent calls for specials.
This might testify also, of course, to
the desire of retailers to freshen up
present stocks, the sale of which has
been delayed by weather conditions.
Sportswear is in more active demand
and producers count on a good season.
A BLOT ON OUR COUNTRY.
The lives of 10,000 mothers are need-
lessly sacrificed in this country every
year. For every thousand live children
born here in 1929, seven mothers died.
Certain European countries keep the
tragic figure much lower. Why the
difference? Simply the better care
which the European women receive.
That such care would be no less ef-
fective in this country has been dem-
onstrated by the Maternity Center As-
sociation, whose clinics have reduced
maternal mortality in the section they
serve by 60 per cent. “We must have
better training of doctors,” asserts Dr.
Louis I. Dublin in an article in the
Forum, adding: “We must adopt those
measures whcih Europe has found ef-
fective, namely, the careful training
and supervision of midwives.” Such
women in this country, he points out,
are ignorant, have been badly trained
and for the most part are unsupervised.
They would not be tolerated, he de-
clares, in any advanced country of
Europe. We have only two schools for
this instruction in this country, both
of them in New York City and one
of them opened only this spring. The
facts are not in dispute. We are allow-
ing lives of mothers to be lost which
can be saved. There should be more
clinics like those of the Maternity Cen-
ter Association and there should be
legislation requiring supervision of
those who care for mothers.
MOONEY GUILTY.
Governor Rolph of California, after
a public hearing and a re-examination
of all evidence by his legal advisers,
announces in “a firm and measured
voice’ that he is convinced that
Thomas J. Mooney “was justly con-
victed by the jury by whom he was
tried and that the application made
on his behalf for a pardon should be
denied.” That is good enough for us,
so far as Mooney’s guilt is concerned.
We have said right along that our
courts had found him guilty and that
we proposed to consider him so until
his innocence had been proved before
the pardoning powers, We are sorry
for the old man behind what reporters
love to call “the vray walls of San
Quentin prison,” but we are also sorry
for the ten persons in whose death by
bombing Mooney was_ implicated.
There is no use feeling sorry for the
communistic agitators and labor union
murderers who have made a martyr
out of Mooney; had he been freed they
wouldn’t have had anything left to agi-
April 27, 1932
tate about. Of Governor Rolph his
state and country may well be proud.
He did his duty cleanly and bravely.
We are glad that he had the dignity
to ignore utterly the intrusion of the
carpet-bagging little flibbertigibbet
from New York’s city hall.
LET’S HAVE A SLOW RACE.
England has recently held an im-
posing event called a motor rally in
which one of thes tests undertaken by
the 341 automobiles entered was a con.
test in slow driving. The cars were
driven over a hundred-yard stretch of
road at the slowest possible speed
without actually stopping, and the
palm went to the car which showed the
best ability at crawling. It was won by
an automobile which managed to keep
up a rate of half a mile an hour with-
out letting its engine go completely
dead. This is a welcome innovation
to the usual speed tests and one which
places no less a strain upon car and
driver than the usual races. We
should like to see it tried in this coun-
try. Traffic has given American mo-
torists a good deal of practice in this
kind of driving and we feel confident
that the British record of half a mile
an ‘hour could be ‘broken. What this
country needs to bring back some of
the automobile records which have
gone to England is a Sir Malcolm
Campbell who can drive his car on
Daytona Beach at a quarter of a mile
an hour. Here is a challenge for the
new automobile models now going on
the market.
MEDICAL FREEDOM.
There is one provision of the Vol-
stead law which is glaringly unreason-
able and therefore ought to be ex-
punged by an overwhelming vote of
members of Congress, without regard
to their personal opinions on Prohibi-
tion or their sense of political expedi-
ency. It is the provision which imposes
limitations upon physicians in their
prescripting of alcohol. This assump-
tion of medical responsibility by a
governmental body is the climax of
legislative absurdity. Dr. Doran, Com-
missioner of Industrial Alcohol and
former head of Prohibition enforce-
ment, has suggested that there be de
leted from the Volstead act the regu-
lation restricting physicians to the pre-
scription of one pint of liquor for a
patient in ten days. There would still
remain in the law the limitation upon
the total number of liquor prescrip-
tions that might be made by a phy-
sician and upon the quantity that might
be prescribed. Dr. Doran’s sugges-
tion, if carried into effect, would not
restore medical freédom, but it would
recover part of what has been lost.
MONTE CARLO DEPRESSED.
The straits into which the world’s
playboys have fallen are exemplified in
news from Monte Carlo. The Casino
company has not only passed its an-
nual dividend, for the first time in his-
tory, but it has even installed slot ma-
chines in the lobby to lure minor coins
with which to bolster the shrunken
profits, which last year were only
about $1,300,000. The passing of the
dividend was expected, and discounted
abroad.
April 27, 1932
MICHIGAN TRADESMAN
9
OUT AROUND.
Things Seen and Heard on a Week
End Trip.
Last Saturday we visited Caledonia,
Middleville, ‘Hastings, Nashville and
Lake Odessa in the order named. At
the first named place George O.
Stockhill, the grocer, told me he could
always interest the farmer by his
analogy of the automobile and chain
store industries, which began to func-
tion in the country about the same
time, The former created enormous
wealth which it used in erecting re-
markable ‘buildings and employing
large numbers of men at large wages.
The chain store also created great
fortunes, but erected no retail build-
ings anywhere in the United States
and employed an army of men at
Starvation wages. It strikes me that
this comparison is a very apt one and
that its constant repetition to our
farmer friends will have an important
effect on the ultimate settlement of
the chain store problem.
Of course, the so-called chain store
problem will soon be settled—to the
destruction of the chain stores—if the
rules of procedure adopted by the Fed-
eral Trade Commission, printed in the
Tradesman of April 6, are upheld by
the courts,
At Nashville I heard much about the
failure of the only bank in the village
I asked one of
my mercantile friends what ever hap-
pened to precipitate the failure and
delay the re-organization so long and
received the following reply:
“Most country banks are depositors
banks and not commercial banks, that
average business rarely
carries a large checking account, but
the deposits or savings departments
carry the load, therefore the deep in-
terest of the banker is to protect the
depositors, because they are the ones
who furnish the funds to do business
with. The fact that commercial ac-
counts are not large constitute a handi-
cap from the fact that few accounts
subject to check over $200 balance,
many of them less than $100, quite a
number less than $50 and altogether
It was be-
several months ago.
is. the man
too many less than $25.
lieved ten years ago that it was the
business of the banker to encourage
checking accounts, with the idea that
it would weld together a large num-
ber of customers who would feel closer
drawn by that means, but it proved a
failure, as customers began at once to
take the matter seriously and carried
little if any change with them and
checks rolled in by the hundred each
month running from 40 cents to $3.
Each handling of these, of course,
proved a liability, as no charge was or
could be made for handling them.
“Our condition was good until we
accepted the offer of the Kellogg
Foundation of Battle Creek for $35,000
toward building a unit agricultural
school in addition to our own to which
the State had ordered us to make ad-
dition. Under the advice of the de-
partment of education and the Attor-
ney General we proceeded to dis-
tribute notices for meetings and fol-
lowed same up with an election, car-
rying the same with a majority of 212.
The outer districts (six of them) de-
murred, employed counsel and it was
found that one school district had been
created by special act of the Legisla-
ture in 1921 and should not have
voted, although the Attorney General
advised it would be all right, and we
were defeated in the courts. During
all these proceedings we had some
people in town, headed by one of our
prominent business men, who saw fit
to attend meetings in the several dis-
tricts and use every effort to discour-
age the country voters from coming
in with us. All kinds of tricks and
falsehoods — indulged in. The
solvency of the bank -was questioned
in such a manner that it was impos-
sible to convict. The school board
had been selected from the directors
of the bank and some of these anti-
workers were sore because the banks
had been merged and some of their
unfair denied
facts showed they had been trading
one bank against the other. Whisper-
indulged until the antis
began drawing out their deposits, but
were
preferences when the
ings were
at that time we were in excellent con-
dition and their entire deposits would
not affect us much. They did not
stop there, but continued to circulate
stories until the withdrawals assumed
so large an amount that in our judg-
ment it would the interests of
the depositors better to close, whieh
we did. When this we had
$42000 above our legal requirements
‘So much for history.
“The called a meeting of
the stockholders and they voted to
re-organize and pay an assessment of
100 per cent. There was a gathering
of depositors and I believe fully 75
per cent. agreed to accept the proposi-
tion presented for
This is going forward as rapidly as
possible, notwithstanding we have sev-
serve
began
and were happy.
receiver
re-organization.
eral who have opposed every improve-
iment the town has ever made who are
I believe the re-
organization will go over and that our
bank will be again in operation inside
of a month.
“As I see it great em-
barrassment possible to come to busi-
almost impossibility to
make collections, as the receiver is
cleaning this territory with a fine tooth
comb and the business men appear to
be unable to either on notes
or accounts, and neither they nor their
customers can until after the
bank opens, Jf the value of
comes back, they will relieve the situa-
tion considerably; in fact, if the pay-
ment of interest coupons is resumed
that, too, will make a great difference.”
working against it.
> =
now, the
mess is the
collect
borrow
bonds
The amendment to the banking laws
enacted by the Legislature and signed
by the Governor last week, will en-
able ‘banks now in liquidation to re-
sume under more favorable
terms and conditions than the old law
provided. The new law appears to be
replete with glaring faults, but I pre-
sume it is about as good as could be
expected from a special session of the
Legislature where the element of hu-
man greed and selfishness appears to
be first and foremost in all delibera-
tions and actions.
business
A mercantile friend whom [ esteem
highly writes me that he proposes to
them.
enter the list for Representative in
the Legislature at the fall primaries.
I wrote him that if I were in his place
I would forget all about such an
ambition, because the ability to con-
duct a good store along profitable lines
is an occupation affords
more satisfaction than a dozen terms
in the law making body of the State.
which him
I am told that Kroger has discpon-
tinued 125 small stores in Detroit dur-
ing the past year and replaced them
with fifty large double stores, without
reducing the volume of business and
with large reductions in the salary list
and rental expense. Detroit is essen-
tially chain store minded, while Grand
Rapids under that
classification of the chain stores. Chain
officials assert that it will re-
quire ten years at best for Grand
Rapids to reach that distinction from
the chain store standpoint.
’
does not come
store
It is very generally conceded that
the completion of the ‘ive year em-
bargo placed on his re-engaging in the
chain store business in Michigan, dat-
ing from the time he sold out to
Kroger, will see Mr. Thomas again
engaged in the chain store business in
Grand Rapids. In the meantime he
will have secured a good foothold: in
Minneapolis, South Bend and Misha-
waka. It is well known in the trade
that Mr. can, if he wishes,
assume the ownership of the Warner
stores, which have not been very pros-
perous under the present management.
Their transfer to Mr. Thomas would
automatically put them on a profitable
basis.
Thomas
Two young women recently called
at the Sears-Roebuck store to purchase
equipment for a small apartment they
had arranged to establish. The furni-
ture and furnishings they selected
amounted to $225. On asking for
credit they were told the goods would
be delivered to them for $25 down and
an agreement to pay $10 per month
without interest. The purchasers ac-
cepted the terms. Ait the end of one
month they presented a check for $50,
made out to Sears-Roebuck, request-
ing $40 in change, which was given
The same action was taken for
three months. On _ their
failure to put in an appearance the
fifth month, a collector was sent to
the apartment, where one of the young
ladies said: “We owe you nothing. We
hold your receipt for $25 and four $50
cancelled checks bearing your endorse-
ment.” Sears-Roebuck started suit in
justice court for $160, but the justice
looked over the documents in posses-
sion of the defendants and threw the
case out of court. As a flim flam game,
this is one of the cleverest I have ever
had brotight to my attention,
successive
Dr. Blumenthal, the noted psycholo-
gist, who left Grand Rapids a couple
of years ago for Detroit, and who has
devoted the last year to the practice
of his profession in South Bend, leaves
that city soon for Chicago, where he
will probably remain for several years.
He is expecting to reap a rich harvest
there during ‘the world’s fair in 1933.
At a recent dimmer in this city, at
which no ladies were present, a man,
in responding to the toast, “Women,”
dwelt almost solely on the frailty of
the sex, claiming that the best among
them were little better than the worst,
the chief difference being in their sur-
At the conclusion of his
speech a gentleman present arose to
his feet and said: “[ trust the gentle-
man, in the application of his remarks,
refers to his Own mother and sister,
not to ours,” The effect of this most
just and timely rebuke was overwhelm-
ing; the maligner of women was Cov-
ered
roundings.
with confusion and shame.
This incident excellent
purpose in prefacing a few words on
this subject. Of all the evils prevalent
among men, we know more
blighting in its moral effects than the
tendency to speak slightingly of the
virtue of women, Nor is there any-
thing in which young men are so thor-
serves af
of none
oughly mistaken as in the low estimate
they form of the integrity of women—
not of their own mothers and sisters,
thank God, but of others, who, they
forget, are somebody else’s mothers
and sisters,
Plain words should be spoken on
this point, for the evil is a general one,
and deep rooted. If young men are
sometimes thrown into the society of
thoughtless or bad women, they have
no more right to measure all other
women by what they see of these than
they would have to estimate the char-
acter of honest and respectable citi-
zens by the developments of crime im
our police courts.
Young men should remember that
their chief happiness in life depends
‘No world-
ly wisdom, no misanthropic philosophy,
no generalization can cover or weaken
this fundamental truth. It stands like
the record of God himself—for it is
nothing less than this—and should put
an everlasting seal upon the lips that
are wont to
upon their faith in woman.
speak slightingly of
women,
It was in perfect keeping with the
occasion that George W. Alden should
have expired at a banquet of his
fraters—the Old Time traveling men—
shortly after the close of his address
to the gathering, which happened to
be the last talk of the evening. While
the death furnished a sorry ending to
affair, it came so
peacefully and suddenly that the de-
ceased was not aware of his nearness
to the Other Shore. Mr, Alden, who
retired several years ago to look after
his real estate interests, traveled for
the Brown & Sehler Co., wholesale
saddlery and farm implement dealers,
for many years. He resided with his
son, Joseph R, Alden, in an apartment
which he owned at 317 Washington
street. He owned several other apart-
ment houses in that part of the city.
an otherwise happy
Besides the son, he is survived by
two sisters, Mrs. George Hecox, of
Cadillac, and Mrs. A. B. Cook, of
Traverse City.
The greatest merchant in the world
to-day is H. Selfridge, of
London, who got his start in Jackson,
Mich., and his preliminary training
(Continued on page 23)
Gordon
10
FINANCIAL
Uncle Sam Deems Truck Regulation
Desirable.
Students of railroads, for the most
part, will view with favor the recom-
mendation of the Interstate Commerce
Commission that motor vehicles en-
gaged in interstate commerce be placed
under Federal regulation. The grad-
ual undermining of the railroads by
trucks long has been recognized as one
of the causes for the sad plight of our
rail transportation system.
The Interstate Commerce Commis-
sion admits openly its inexperience in
such regulation and suggests that any
developments in this direction be made
slowly. The wisdom of this counsel
is evident if one considers the im-
mense volume of routine which would
be necessary in order to bring all pri-
vate trucks under Federal supervision.
Necessarily the authority of the Inter-
state Commerce Commission must be
limited to interstate commerce, but
even a provision for placing. these
companies under its jurisdiction would
complicate immensely its problems in
regulating our transportation system.
‘There are two significant aspects of
motor competition with the railroads.
The first is the absolute volume of
freight and passengers which is carried
by the motor transportation com-
panies. As compared with the total
this volume still is relatively small.
Even this comparatively small vol-
ume of traffic which is taken away
from the railroads, nevertheless, is
very important. Obviously it reduces
the total gross revenue of the roads.
Even more important, however, is the
fact that because of the fixed invest-
ment in the railroads it is impossible
for them to adjust themselves without
heavy losses to new conditions.
The second significant aspect of
trucking competition is that it weak-
ens the monopoly position of the rail-
roads. It is more difficult, therefore,
for the railroads to consider their rate
structure as a whole. Instead they
have to meet the, perhaps outrageous-
ly low charges of trucking companies
regardless of whether such rates fit
into their general schedule.
‘With active competition on the part
of trucking companies, which are free
to establish any rate they desire, it
becomes practically impossible for the
Interstate Commerce Commission to
fix a schedule of charges which will
yield a reasonable rate upon the cap-
ital investment of the railroads. The
growth of this competition, in other
words, is undermining the theory up-
on which we were justified in giving
the Interstate Commerce Commission
such great powers by the transporta-
tion act of 1920.
It is important to realize that if the
trucking compaines are placed under
Federal supervision the resulting limi-
tation of competition should not be
used as an excuse for making trans-
portation more expensive to the Ameri-
can public. On the contrary, Federal
regulation should ‘be used as a means
for increasing the efficiency with
which goods are moved, If there can
be any assurance that this greater
efficiency will result, the Interstate
Commerce Commission will receive
MICHIGAN TRADESMAN
widespread support for its latest
recommendation.
Ralph West Robey.
[Copyrighted, 1932.]
—_—-> 2
Price and Yield in Stock Analysis.
Dividend yield on the stock, regard-
less of what has been said about price
earning ratio, is not as important as
generally considered. From a theo-
retical and trading standpoint, it is
nof important. There are a good many
stocks paying no dividends which are
selling at high prices because of earn-
ings or future prospects, regardless of
dividends or yield.
In the case of an investment where
return is wanted, the yield becomes
important, But from a practical stand-
point, the yield is present whether or
not dividends are being paid because
they are present in the equity and the
theoretically increased market value.
This also applies to price earning ratio.
A real investor would demand a divi-
dend return, The speculator would
not be concerned with the yield. There-
fore, as long as tthe common stock-
holder is a part owner of the business,
from either a theoretical or practical
standpoint, it makes little difference
whether profits are being paid or re-
tained by the company.
In. general, however, dividend-pay-
ing stock is preferable to one that is
not paying. A point that one should
not forget is that too much emphasis
should not ibe made upon dividends.
In general, high profits make possible
increased dividends but in the broader
sense, bull market prices did not keep
pace with the increase in price earn-
ing ratio. Consequently, dividend
yields showed steady decline while the
ratio, prices to earnings, was on the
advance. This suggested over-specu-
lation and inflation in the market value
of stocks,
The advance in price earning ratio
was more significant than the decline
in dividend yield. In considering yield
in stock analysis, the factor of high
dividend yield should become a danger
signal and does not necessarily mean
that dividend is to be reduced or
passed but usually indicates this. It
also indicates some unfavorable factor
regarding the stock which the market
is discounting.
A potential investor should satisfy
himself regarding this factor and if he
is convinced it is not impontant and
that it has pushed the stock down too
far, he is justified in buying the stock.
When the investor sees a stock selling
to yield a high dividend, it is a warn-
ing for the investor to look for seri-
ous trouble within the company and
usually it is good advice to stay clear
until this has been discounted.
Jay H. Petter.
a
Makes Debt Burden Unbearable in
Many Instances.
Gradually the importance of our
long-term debts in relation to future
business recovery is becoming gener-
ally appreciated. More and more it is
becoming the subject of economic disi-
cussions, and ithe question is raised as
to whether we can support a debt bur-
den which has increased, as measured
by purchasing power, from 50 to 150
per cent, It is no exxageration to say
that this is one of the most difficult
problems confrontiing not only the
United States but the whole world
to-day.
Reparations and the inter-allied
debts, of course, are only a part of the
problem. In fact they are almost a
small part, for the problem extends to,
or involves, the entire volume of bonds
which are outstanding as a result of
Federal, State, municipal and private
borrowing during the last two decades.
All of this borrowing has been done
when the purchasing power of the dol-
lar, and of foreign currencies, was sub-
stantially below its present purchasing
power, or conversely, when the price
level was hiigher.
The amount of the increased burden
is evident if one recalls the fluctuations
in the price level during the last twenty
years, Starting with 1913 as equal to
WE RECOMMEND
Low priced bonds in the tol-
lowing groups as exchanges
for weak or defaulted secur-
ities.
Railroads
Public Utilities
Industrials
. List furnished upon request.
J. H. Petter & Co.
343 Michigan Trust Building
Phone 4417
April 27, 1932
100, the price level in the United
States climbed rapidly until the aver-
age for 1919 was 211 and for 1920 was
239.
In May, 1920, the price level began
to fall precipitously with the result
that for 1921 the average was 149,
Thereafter there was a rally and the
average for 1922 was 158. From then
until the middle of 1929 prices held at
approximately this level or a little
lower. Since 1929 the long steady de-
cline has brought the average to about
100, or to the old 1913 level.
If one is called upon to-day to re-
pay a debt contracted in 1920, there-
fore, he must return approximately
150 per cent. more purchasing power
HW West Michigan's
oldest and largest bank
solicits your account on
the basis of sound poli-
cies and many helpful
services . . .
OLD KENT
BANK
62 Downtown Offices
12°Community Offices
INCORPORATED
Established 1860
Incorporated 1865
THE
ONLY NATIONAL
BANK IN
GRAND RAPIDS
The
Largest National Bank
mn
Western Michigan
April 27, 1932
than he received. On debts contract-
ed between 1922 and 1929. one must
return about 50 per cent. more.
In many instances this additional
burden makes the debt unbearable. In
private organizations, when this be-
comes true, the solution is receiver-
ship and re-organization. In the case
of public borrowers, however, the
answer is not so simple for here there
must be repudiation, as, contrasted
with a default in a private organiza-
tion, before there can be- a readjust-
ment,
It is for this reason that so many
countries have had recourse to a mora-
torium, It also is for this reason to a
large extent ‘that there is such a strong
demand for inflation, because through
inflation the price level temporarily
might be driven upward and the debt
burden lessened.
Neither a moratorium nor inflation,
however, furnishes a final solution.
They can do nothing more than delay
the final reckoning. This final reckon-
ing must come through either repudia-
tion or a scaling down of expenses on
the part of cities, states and National
governments until the debt burden be-
comes bearable.
Ralph West Robey.
[Copyrighted, 1932.]
oo
Rough Stuff Collection Methods.
It will be conceded by every retail
merchant that the collection of over-
due accounts is frequently a difficult
task, and one that requires patience
and judgment in many cases. Further,
in dealing with debtors who ignore all
reasonable requests for payment, a
merchant may be excused for losing
his temper and having recourse to
whatever means are at hand to enforce
payment.
However, in departing from usual
collection efforts, a merchant should
be on his guard in the over use of
what may be termed “rough stuff”
methods that tend to humiliate and in-
jure the reputation of a debtor in the
eyes of the public. And one of the
most commonly used plans of this kind
consists in placarding a debtor’s resi-
dence or office with notices of his
delinquency, which may be proper
enough if held within bounds but ex-
tremely dangerous if allowed to run
wild, For example.
In one case of this kind, a woman
owed a merchant a bill, and the latter
sent out a collector supplied with
printed cards which carried a message
as follows:
“Please Take Notice
“Our collector was here for payment,
We would save you the annoyance of
his further calls, if you will pay at the
store.”
When the collector reached the wo-
man’s house she was away at work,
and the collector placed cards in the
crevices of the doors. He further
stuffed cards in the windows on the
outside, and as a climax placed a card
in a stick which he drove in a flower
bed near the sidewalk, In fact his
manner of distributing the cards about
the place would naturally draw the at-
tention of neighbors and passersby.
The woman sued the merchant for
damages on the ground that the plac-
ing of the cards constituted an unlaw-
ful malicious act that tended to affect
MICHIGAN TRADESMAN
her good name injuriously, and caused
her mental pain and suffering. In
holding that the acts of the merchant
gave the woman a right of action the
court reasoned:
“Tt must be remembered, that the
cards in question were put in several
conspicuous places about plaintiff's
residence, so that they could be easily
seen by the public from almost any
angle. If the sole purpose of the de-
fendant (merchant) had been to notify
plaintiff that its collector had called,
and to request her to come to the store
to pay the account, the mere placing
of the card inside the door would have
been sufficient. Viewing the transac-
tion in the light of this fact, it cannot
be doubted that defendant’s real pur-
pose was to coerce the payment of the
debt by publishing plaintiff's delinquen-
cy, and thus disgrace her in the eyes
of the public.”
In another case, a merchant placed
a large placard in a window in his
place of business where it might be
read with ease by all in which he ad-
vertised a debt as follows:
Notice
“Dr. (name of debtor) owes an ac-
count here of $49.67. And if promises
would pay an account this account
would have been settled long ago. This
account will be advertised as long as
it remains unpaid.”
The debtor objected to this placard-
ing of his name and alleged debt, and
brought suit for damages, on the
ground that the sign was unlawfully,
wickedly, and maliciously posted, and
thereby caused him great humiliation,
mortification and mental pain. And
the court upheld the right of the
debtor to maintain the action, and have
the amount of his damages passed
upon by a jury or court, on the ground
that the placarding constituted a vicla-
tion of his right of privacy.
Additional cases of the above class
might be mentioned, but the foregoing
are sufficient to illustrate how the em-
ployment of “rough stuff” collection
methods may be the source of after
trouble. In fact, any procedure en-
gaged in that tends to unnecessarily
expose a debtor to public ridicule or
humiliation is very apt to constitute a
violation of the rights of the debtor.
In view of which it is obvious that
a merchant may quite easily become
Real Estate Bonds
Guaranty Trust Issues
Bankers Trust Issues
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regarding unlisted Bonds.
Field & Company
1026 Buhl Building
DETROIT
Phone Cadillac 8888
involved in costly dispute or litigation,
over an error in the selection of means
of bringing pressure upon debtors that
will induce payment, all out of pro-
portion to the value of any ordinary
account. It follows, that harsh, dras-
tic, or unusual collection methods, that
stray far from the well recognized
beaten paths of this art as usually
practiced, should not be hastily adopted
but a merchant should be sure of his
ground before going ahead.
Leslie Childs.
SEER atin conan aa
Versatility in Scales.
One of the most interesting of re-
cent developments is the way in which
scales, in .appearance precisely like
those seen on the counters of any
store, except for special markings on
their dials, are being used for other
The ability to invest wisely
is the keystone of prosperity
A. E. KUSTERER & CO.
403-406 Michigan Trust Building
GRAND RAPIDS, MICHIGAN
The Oldest Investment Banking House
in Western Michigan
11
things than weighing. One new scale,
for instance, tells at a glance the per-
centage of moisture in a bucket of
sand, or its specific gravity.
UNDER THE TOWER CLOCK
ON CAMPAU SQUARE
Phone 4267
account.
17 Convenient Offices
Why You Should Choose
This Bank
This bank is big enough to accom-
modate you regardless of the size
of your banking requirements.
And, what is equally important, it
is big enough to appreciate you
regardless of the size of your
When and how can we serve you?
CRAWLS
GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel at Home”
12
RETAIL GROCER
Retail Grocers and Meat Dealers Associa-
tion of Michigan.
President—Paul Schmidt, Lansing.
First Vice-President — Theodore J.
Bathke, Petoskey.
Second Vice-President — Randolph
Eckert, Flint.
Secretary — Herman Hanson, Grand
Rapids.
Treasurer—O. H. Bailey, Sr., Lansing.
Directors—Hans Jorgenson, Muskegon;
L. V. Eberhard, Grand Rapids; John
Lurie, Detroit; E. B. Hawley, Battle
Creek; Ward Newman, Pontiac.
Exceptions Prove Standard Condition.
This letter comes from a far West-
ern merchant:
“Tn one of his recent articles Poul
Findlay tried to make out that the
grocers must be well fixed since they
all have expensive cars, so the grocery
business must be a well paying one.
Since he has the facts to prove it,
there is no use trying to prove the
contrary, ‘but it doesn’t figure out ex-
actly that way, and I will submit the
following in rebuttal:
“In a town I know of there are
about 2,000 people. With an average
of four persons to the family, that
would ‘be 500 families. Eight grocers
would average about sixty-three fam-
iles to the store. Supposing each fam-
ily averages $35 per month, this would
make monthly sales per store about
$2,205 or nearly $27,000 per year.
“Estimating the average profit to be
12 per cent. (I believe the average
profit to be not over 12 per cent. as in
staples, like flour and sugar and but-
ter there is very small profit, and lead-
ers and even loss leaders not counted).
Now for the expenses (called over-
head):
Per year
Two clerks at $100 each per
mia fod. ee $2,400
Rent at $60 per month ~__~---- 720
Taxes, $250; insurance, $75;
advertisine. $15 222-8 340
Delivery, $180; telephone, $90;
ine! S80 320
Deeanens. eC; 2.220. 50
If this is correct, total ex-
penses would be _______-___- $3,830
And the profit 12 per cent. on
S77 000) 2 3,240
Wetase Of 6 ee $ 590
“Toss must necessarily be taken out
of the owner’s—one of the clerks—
salary. How about the expensive
cars? | have made no estimate of bad
accounts, losses by thieves and waste
of various kinds: but I would be pleas-
ed to have ‘Mr, Findlay dissect this.”
Let me begin then by finishing my
correspondent’s letter, adding two ex-
pense items he has omitted—deprecia-
tion and interest—but I shall make no
estimate thereof because ‘there is
plenty to discuss without that at this
writing.
First, note the impossible condition
in this case: a grocer to each sixty-
three families, rather a grocer to every
250 people. The saturation point for
grocers is three to a thousand—333%
people to a store. Unless the town in
question enjoys trade from a large
surrounding area, it is simply inevit-
able that two of those grocers must
fall out. This condition alone would
sufficiently account for the drastic cut-
throat competition which may result
in an average margin of 12 per cent. in
that place.
Second, averages are dangerous
things. They must be used with every
modifying factor in mind. Thus, even
in the town in question it is quite like-
ly that one or two grocers hold most
of the trade aud make money because
of their superior skill as tradesmen.
Third, statistics are valuable to show
certain basic factors which must be
MICHIGAN
taken into account, ceriain lines to-
ward which all must hew. We know,
for example, that the average of gro-
cery margins until lately in our coun-
try has been close to 20 per cent. This
means, of course, a range from per-
haps 27 per cent. down to 15 per cent.
The range may have been—probably
was—zven wider than that. To-day
the average is around 17 per cent.
with expense of 13 per cent, and
profit of 4 per cent.
Grocers who know about what aver-
ages prevail are in a position to study
the insides of their business and shape
their courses accordingly. Because of
overcrowding, it will be more difficult
to attain a satisfactory average in my
friend’s town than in some others. Do
you know of any town anywhere in
which there are not too many grocers?
Now, I believe that a posted, skillful
grocer could realize all of 17 per cent.
‘in that same town at this very minute.
If he didi that and if, simultaneously,
he did precisely the average business
indicated, his gross revenue would be
$4,590; and with exactly the expense
items listed, he would have $760 net
earnings left. That would equal 28
per cent, plus, or .3 per cent. more than
the proper and wholesome average in-
stitutional in the grocery business—
which is 2% per cent.
Fourth, but in doing all this, our
skillful grocer would break down some
traditions. Is it specially written in
the constitution of my friend’s state
that a grocery clerk shall get $100 per
month? Ten years or so ago, nobody
could hire a carpenter for less than $9
per day. One can get them by the
dozen for $4 to $5 any old place now;
and they’ll come running at that. Two
plus two continues to make four; but
if you have only two and one you do
not get four. You have to cut cor-
ners to get by on three.
The well posted grocer I have in
mind will work for less himself as a
clerk in his own business and he will
manage to get others on the prevailing
scale of 1932 wages—or he will get
along with part-time help and do more
himself. ‘This is old-fashioned stuff,
surely; but we always find, after we
have had one of our characteristic ex-
tended American sprees, that old-
fashioned ways and methods wear just
as well now as in the days of Poor
Richard. When I meet a decent ap-
pearing man on the street who earnest-
ly asks me for a dime to get “a cuppa
coffee,’ I think how things were not
always thus; but I do not therefor
turn him down,
In Los Angeles carpenters are now
available at $2 per day. Shoes are
shined readily for 5c and hair cuts
have got back to 25c per each. We do
not like such things, but men must
eat. The “cuppa coffee”
ably bought lunches for 50 to 75c at
least shortly ago. To-day he is grate-
ful for the two-bits I give the resiau-
rant man: and he in turn is generous
with his portions to the man he knows
is just plain hungry. These are facts
and the grocery must take
cognizance thereof—and it does so;
but those grocers who are wise do not
therefore run wild on book accounts
simply because they know the cus-
tomer intends to pay.
man prob-
business
TRADESMAN
And the car-owning grocers, my
good friend? You can find them in
Brooklyn, in New York, in Boston, in
Crand Rapids, in San Francisco, and
—yes, indeed—in Los Angeles. They
are there, in all those places and in
every other important center. They
are in little towns as small as that of
which my friend writes. And who are
they?
Well, they are the men [| told you
about: members of grocers associa-
tions, They are men who long ago
learned to surrender a trifle of their
own sole individual prerogative for
the general good and thereby got back
what they gave up many times over.
This, you recall, was what our states
did when our Constitution was adopt-
ed: they gave up somewhat of their
absolute freedom each to do precisely
as it willed. In exchange each got its
place in and portion of a scheme of
National Government vastly more
valuable than what it surrendered, And
by the way, it is now up to us—gro-
cers as well as all other citizens—to
take part in the vigorous preservation
of that same governmental scheme.
I shall write more later on this. It
is a most instructive subject right at
And J have written in a
spirit of purest good will; for there is
nothing I welcome so heartily as op-
portunity to clarify anything | write
about: for that shows that the clarif-
cation is needful. I sincerely hope my
friend will write to me often. He may
be sure [ shall protect his identity.
this minute.
aul Findlay.
+.
We weaken when we exaggerate.
April 27, 1932
Efficiency.
The visitor was being shown about
by the head of the up-to-date business
house.
“Who is that dapper youth at the
glass-topped desk?” he asked.
“He keeps an index showing where
the index cases are.”
“Who is the young man with the
gray gaiters and the efficient ears?”
“He keeps an index showing how
much time it takes to index the in-
dexes.”
“Who is the girl with the golden
hair?”
“She decides under what index an
index to the index of the filing cab-
inets shall be placed.”
“And who is the elderly man at the
disordered desk in the corner?”
“Oh, that is Old Joggs. He doesn’t
fit in very well with the rest of the
office, but I have to keep him around.
He is the only employe who can find
important papers when [I want them
in a hurry.”
> + + ___.
Telegraphics,
A portable kiln for small
piles of lumber without staining it, is
a recent development. There is also
a portable pre-heater for welding
aluminum castings and others which
warp and crack if they are not uni-
formly heated during the welding
process. A recent safety development
is a traffic gate for use where public
school children have to
street. Until the moment, it
keeps the children from the street;
then prevents cars passing while the
children cross over. Roughly, it re-
sembles a railroad crossing gate.
drying
cross. the
proper
bs
AAArESS: 5...
cece ee eee
Moving the Merchandise
Off the Shelf with the
So ern eee nL Cou
REID, MURDOCH & CO., P. O. Drawer R M, Chicago, III.
Please tell me about the Monarch Way.
INGE oe See si soca eae
eee ee ore weno sees
0 On Oe Oe ee ee ess se we
MONARCH
Way
““See It in Glass—
Buy It in Tin’
HE Monarch Way, “See It in
Glass, Buy It in Tin,’ moves
this excellent merchandise off the
shelves at a most profitable rate.
Monarch Quality need only be
seen to be appreciated. Especially
‘in canned fruits and vegetables is
this proved every day in more than
50,000 stores, owned and oper-
ated by independent merchants.
Monarch is the nationally adver-
tised line of food products sold only
through independent merchants.
Every Monarch item is a trade
builder. Each and every one is safe-
guarded as to quality, and yet so
priced that competition can be met
without sacrifice of living profits.
PON NOW-----------
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April 27, 1932
MEAT DEALER
Michigan State Association of Retail
: Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—E P. Abbott, Flint.
Secretary—B. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.
Poor Sausage Hurts Trade More Than
Depression,
I have noted with interest your re-
production of my story given at the
packers’ convention with reference to
low-grade sausage. The story seems
to have met popular response, as I
have received many letters from vari-
ous connections indicating that some
packers and supply houses deprecate
the tendency to place shoddy mer-
chandise on the market. The practice
is ‘bound to discourage the consump-
tion of sausage, which is to be re-
eretted.
With a great surplus of livestock
and a falling off in export demand, the
farm or agricultural conditions are de-
plorable. With the supply of raw ma-
terials plentiful, there would seem to
be no good reason why the manufac-
turers would resort to the manufacture
on a large scale of low-grade undesir-
able sausage. This
the consumption and will continue to
do so to an extent even greater than
any falling off in consumpt:on of sau-
sage which might be due to the de-
pression. Pleasant high-
grade food of any kind will increase
consumption, while low quality, un-
appetizing food will retard consump-
tion,
As it is desirable to increase con-
sumption, it is obvious that every ef-
policy has hurt
tasting,
fort should be made to produce a bet-
ter grade of sausage and | feel that
the public will at all times pay a price
that will allow a manufacturer a rea-
sonable profit for his efforts. Science
and engineering for many years have
used every efort to perfect all com-
modities and service that are used by
the human family and it is to be re-
gretted that many sausage manufac-
turers are devoting their time and
‘alents to the production of lower
grades of sausages, which is contrary
to the trend of human endeavor,
It has been noted that on the East-
ern Seaboard, many manufacturers
are discontinuing the manufacture of
the low grades of sausage, but the
surface has only been scratched.
Education, through publicity, is the
one thing that can help, Your paper
therefore, is to be congratulated upon
the help that has been given in this
connection. The swbject is a very
popular one, is interesting and should
prove instructive.
It is hoped, therefore, that you will
continue to carry through with fur-
ther publicity. George A. Casey.
—_—_e>>_-
Egg Selling Device Invented By Ger-
man, :
A new egg selling device combining
perfect storage of several grades of
apparatus by
judge the
ggs with a candling
which the customer may
grade she is getting has been invented
by a German. He has sent in work-
ing drawings of the new apparatus
which he is now putting on the mar-
ket in Germany in the hope that he
can interest large American reta‘lers
eggs
im it,
MICHIGAN TRADESMAN
The apparatus looks something like
a cash register. There are numerous
drawers, one for each grade of egg
sold, each holding about ten dozens
of eggs. A crank arrangement which
can tbe operated by hand or motor
carries the from the storage
drawers to the top of the device, where
they are held against a strong light so
that the customer has the chance of
examining them, ‘This, of course, has
its advantages and drawbacks.
The machinery as developed has
some advantages. It is neat looking
and would fit well into the surround-
ings of a modernized market. It takes
the egg business out of the various
baskets, shelves and heaped up boxes
where it now is consigned and it does
give the customer some chance to
judge for herself as to what she is
getting,
eges
> +o ____
Meat Was Really “Tough as Leather”
Shipments of “digester” tankage
and meat scrap, consigned by the
Packer Products Co., Chicago, to deal-
ers in Midwest towns, as feed for hogs
and poultry, contained scraps of tan-
ned leather, pieces of hoof and horn
meal, according to the Federal Food
and Drug Administrations, which held
the goods to ‘be misbranded and adul-
terated. The company pleaded guilty,
and Federal Judge Barnes imposed a
fine of $560 on a total of 56 counts.
A U. S. Marshal seized twelve bar-
rels of poultry which had been ship-
ped by the Mandan Creamery and
Produce Co., Mandan, North Dakota,
to a concern in Boston. Examination
“disclosed the poultry to be diseases
and decomposed, The poultry was
destroyed under the supervision of the
Food and Drug Administration’s Bos-
ton \Station.
>> >
Why Meat Folks Smile.
At Stanford University Prof. James
R. Slonaker, professor emeritus of
physiology and for years a famous
diet specialist, has jolted the vege-
tarians a terrific blow.
Slonaker says those who eat steaks
and other foods rich in proteins live
the longest and are assured of the
hardiest lives,
Is it any wonder the men behind the
counters in the ‘butcher shops are all
smiles.
——_—_—_ + >—___
Are There Lessons in This?
George G. Parker operates a flour
mill at Geddes, not far from Ypsilanti.
Everything is stone ground, Farmers
far and near who grow buckwheat
take it there to be milled and sacked
for their own use and for their neigh-
bors. There are plenty of people who
want pure buckwheat flour instead of
any compound. When ground by one
whom they know they are not deceived
as to its genuineness.
Parker sells a five pound sack of
buckwheat flour for fifteen cents. The
home grocers tell him there is little
demand for it and they have to work
it off in two or three pound lots at five
cents a pound. The time of weighing
and wrapping is too onerous. ‘There
is small profit that way.
A certain line of chain stores pay
him the same price, sell it at 28 cents
a sack and sell three or four times as
much as independent stores. Why?
Mr, Parker says the people think the
chains sell cheaper and customers pay
them a higher price than the other
stores ask, There is 80 per cent.
profit, without breaking the original
package.
For years and years we have been
told that stone-ground wheat flour is
more nutritious than roller
flour, and yet the home grocers are
reluctant to give it a trial. So Parker
sells mostly to chains.
He tells of one grocer who for a
long time withstood his efforts to in-
duce him to give it a trial, Finally he
said, “I will give you a dollar for space
on one of your shelves to set a sack of
my flour.’ The grocer accepted the
proposition and soon had a demand for
that flour.
It is not Parker’s fault that he sells
to chain stores. Only thus can he op-
erate his plant and maintain a business
of value to growers and users of buck-
wheat. He also manufacturers graham
and corn meal. E. E, Whitney.
Bee ea
A Business Man’s Philosophy.
A man
which many others have made recent-
ly. He said: “I think that we are go-
ing to adjust our lives to a new set of
values. ‘We are going to think less
about material things and more about
character and happiness.
process
made a statement to-day
In short, we
are going to do what we always prom-
ised ourselves we would do.”
What I object to in the statement is
that it implies defeat.
much for anything that is obtained by
Adjusting oneself to
Nobody cares
second choice.
second choices neither builds char-
acter nor insures happiness,
The people in this country have
tasted the delights of material pros-
perity, and they like it. For most of
us, material prosperity does not mean
afternoon ennui or bulging stomachs.
It means the fulfilment of such natural
wants as a good dinner, clean linen, a
well-furnished house, a suitable vaca-
tion, an automobile, a radio, a refrig-
erator, a washing machine, a haircut
twice a month and modest, economic
security.
cannot have
these is to acknowledge that we are
beaten.
Americans will not
philosophy of resignation.
To concede that we
accept. the
Tt may be
acceptable in 500 years—but not this
year.
is going to be harnessed and directed
and we are going to march toward the
goal that we cherish in our
This goal includes greater economic
improving standard
William Feather.
—__> ++ ____
To harbor hatred and animosity in
the soul makes one irritable, gloomy
and prematurely old.
Somehow our creative energy
hearts.
security and an
of living.
G. A. LINDEMULDER CO.
Wholesale Grocer
1438-1440 Eastern Ave., S. E.
Little Boy Blue Canned Goods
The Wm. Edwards Co. Olives
Libby, McNeil & Libby, Inc., Canned Goods
RED CROSS Macaroni and Spaghetti
13
Watering the Cow.
“Vou are charged with selling adul-
terated milk,” said the judge.
“So I understand, your Honor,” said
the milkman, “I plead not guilty.”
“But the testimony shows that your
milk is 25 per cent. water,” said the
Judge.
“Then it must be high-grade milk,”
reurned the milkman. “If your Honor
will look up the word milk in your
dictionary you will find that it con-
sists of from 80 to 90 per cent. water.
I should have sold it for cream.”
Store, Offices & Restaurant
Equipment
G.R.STORE FIXTURE CO.
7 lonia Ave., N. W. Phone 86027
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Grand Rapids, Mich.
14
HARDWARE
Michigan Retail Hardware Association.
President—Chas, H. Sutton, Howell.
Secretary—Harold W. Bervig.
Treasurer—William Moore, Detroit.
Some Pointers For the Hardware
Dealer in May.
In May, especially in the earlier part
of the month, housecleaning lines
should be featured. Most people defer
the necessary task of housecleaning
until all chance of ‘fire being needed in
the house is past. Then they can
simply open the windows and “go to
it.’ This brings them well into May;
so that in this month housecleaning
lines are still eminently seasonable.
‘Some merchants do not push these
lines sufficiently. They do, indeed,
put on timely displays of the_ better
known articles; but they do not treat
the subject in a comprehensive sense.
Display, while not neglecting the bet-
ter known articles, such as mops and
scrubbing brushes, should give a great
deal of prominence to the lesser known
lines,
Window displays of housecleaning
lines can be made very attractive. The
hardware dealer who believes in a well
filled window and a stocky display has
plenty of material upon which to
draw. If, on the other hand, he likes
spectacular or striking effects, these
are also within his reach.
A great point in your window trim
is to give prominence to any new lines
you are carrying. Every housewife is
on the lookout for means of lightening
her work; and if you have some new
device that will make housecleaning
easier, you can at least interest the
womenfolk.
Demonstration helps a great deal
with such lines as vacuum cleaners
and washing machines. A well staged
and well advertised demonstration will
draw a lot of people to your store. Re-
member, it is the women folk the pres-
ent day hardware dealer has to inter-
est. They are the hardware buyers,
not merely of the future but of the
present; and their views count for a
great deal in the family decisions as to
what to buy and what to do without.
Show, early in May, a compre-
hensive display of housecleaning lines,
playing up especially the newer de-
vices. ‘Such a display will remind
many a woman of articles she needs
and should have, but that, minus such
a reminder, she will continue to do
without,
‘Paint lines also should be featured
this month, especially those for house-
hold purposes. No spring cleaning
will be complete without the aid of a
tin of stain, polish, varnish or wall
tint. A display of interior paint spec-
ialties can be linked with your regu-
lar housecleaning lines; or it can, on
the other hand, tie in with your dis-
play of exterior paints, which are also
in season.
A good idea is to provide a table or
a series of tables to display the numer-
ous small articles in demand at the
housecleaning season. Make it look
like a bargain table by marking all
prices in plain figures. All little spec-
ialties in the way of trimmings, hooks,
bolts, picture wire, draw pulls and so
on can be displayed on such a table.
One merchant puts up “combina-
tions” of handy articles and offers
MICHIGAN TRADESMAN
them at a certain price for the lot. A
combination outfit, for instance, may
include a hammer, tacks, liquid glue,
screw driver, nails: and screws of as-
sorted sizes. He makes a leader of
such outfits, and claims he gets good
results, not merely in direct sales but
through educating customers to the
idea of getting fairly complete outfits.
Half hearted attempts to push
housecleaning lines are futile. To put
a few articles suggestive of spring
cleaning in one side of the window and
then to distract attention from them
by displaying something totally dif-
ferent on the other side, is a mistake.
Make a thorough-going, emphatic bid
for feminine custom; put on the very
best and most appealing display you
can contrive; then, when the trade is
fairly started, take up the other line
you want to push,
If window display space is ample, a
good assortment of lawn and. garden-
ing tools and seeds should be display-
ed this month, Dealers as a rule find
it good policy to handle seeds; the
line is a clean one and the margin is
usually satisfactory. A good business
can be worked up; and the customer
for a seed packet can usually be inter-
ested in the purchase of needed tools,
if you take time to make suggestions.
One way to get the inside track on
this trade is to keep a stock of “hard
to get” seeds. Most stores stock the
seeds normally in demand; but here
and there an amateur gardener wants
something which no dealer seems to
handle—clove pinks, or a special sort
of squash, or moon flower. It. is
worth while to establish for your store
the reputation of being the one place
in town where these “difficult” seeds
can be purchased. That, however,
can’t be done in a single season; but it
can be begun any season. If you feel
you can’t stock everything of this sort,
the next best thing is to know where
you can get it in a hurry.
“Tf we haven’t got it in stock, we'll
get it,” is a good principle to work on.
You may lose money on an individual
seed packet specially ordered; but you
are building good will, and, more than
that, a reputation that will bring busi-
ness to your store. But you must keep
this practice up year after year to get
results,
Mowers, hose, lawn sprinklers, hose
reels and similar lines can be displayed
this month. These lines bring out the
spring feeling and put passers-by in
the mood. With imitation grass or
even real sod, some pretty and. strik-
ing window trims can be devised. ___
A Business Man’s Philosophy.
Almost every one looks forward to
the day when society will be so or-
ganized that all will be happy and free
from worry and burdensome re-
sponsibility.
Almost every one looks back oc-
casionally and wonders whether the
easygoing ways of former days did
not bring a sense of peace and well-
being that is lacking in this modern
age,
In short, we look forward and: back-
April 27, 1932
Can we expect that the day will ever
come when life will be easy, quiet and
beautiful, and when all will enjoy
economic security?
Impossible!
L, P. Jacks, an English philosopher,
says that society is like an individual.
The higher the climb, the less secure
is our position.
Jacks believes that character is
necessary to-day more than ever be-
fore. The world of to-morrow is not
going to offer an easy life, even
though it may mean shorter working
hours and longer vacations. Our obli-
gations will increase as our position
improves and any failure to do our
duty will ibe quickly followed by an
inevitable crash.
There is no alternative. Honesty,
fairness and honor are essential, They
must be cultivated in the home and in
the school. The good things of life
do not long remain in the control of
those who are unfit to use them.
William Feather.
ward, realizing that to-day’s tension Difficulties defeat the weak, de-
is uncomfortable, velop the strong.
Z Z|
eo z (Me
Phone 65106
WHICH STORE IS YOURS?
A new COYE AWNING will bring you business
Phone or write for new low prices
CHAS. A. COYE, INC.
Grand Rapids
Wholesale Only
Vigoro
Bulk
Write for our special prices
Wholesale Only
DISTRIBUTORS of PINE TREE Brand
FARM SEEDS
Inoculation
GARDEN SEEDS
Vegetables and Flowers
We specialize
LAWN GRASS and GOLF COURSE
Mixtures
SEEDS
INSTANT SERVICE
Telephone
4451
ALFRED J. BROWN SEED CO.
25-29 Campau Ave.
GRAND RAPIDS, MICH.
Wholesale Only
Semesan
Packet
Wholesale Only
April 27, 1932
DRY GOODS
Michigan Retail Dry Goods Association.
oe ee T. Milliken, Traverse
ity.
Vice-President—George C. Pratt, Grand
Rapids.
Secretary-Treasurer—Thomas Pitketh-
ly, Flint.
Manager—Jason E, Hammond, Lansing.
Hosiery Tops Accessory Sales.
Hosiery ranks first among acces-
sories, according to reports by stores
on this merchandise. In many _ in-
stances dollar volume in hosiery de-
partments for this month is only a
shade under a year ago, with some
stores showing a gain for the month.
The situation with respect to mesh
hosiery is puzzling, retail comment in-
dicated. One store, for example, finds
meshes represent 20 per cent. of its
hosiery stocks, whereas mesh sales are
running at 10 per cent. Handbags have
met with good response, although dol-
lar volume comparisons are off. Scarfs
have held up well in volume. Novel
jewelry has lagged during the season,
but has shown a little spurt recently.
—_> +.
Stores To Observe Cotton Week.
More than 20,000 stores will par-
ticipate in the observance of a National
Cotton Week, starting May 16, the
Cotton-Textile Institute announces.
The Independent Grocers’ Alliance of
Chicago, composed of more than 10,-
000 retail units and 107 wholesale or-
ganizations, will take an active part in
the event with a co-ordinated promo-
tion of cotton packaged groceries. Ten
other chains, operating more than
4.000 dry goods and notions store, will
also co-operate. The National Asso-
ciation of Retail Grocers will also lend
its support to the promotion. The
Pennsylvania Railroad will print all
dining car menus on cotton during the
week.
—__+-+____
New Lines Spur Lamp Buying.
Introduction of novelty lamps and
shades, suitable for Summer promo-
tions, brought a spurt of activity in
the wholesale lamp trade last week.
The new lines, consisting chiefly of
low-price models featuring pottery
bases and parchment shades decorated
with floral designs, sold freely in retail
ranges of $2.95 and $3.95. The goods
are wanted for sales events scheduled
for the early part of next month. Or-
ders for Colonial lamps have dwindled
to less than 40 per cent. of the demand
enjoyed six weeks ago. The decline,
however, has affected only the low-
end goods.
2-2
Launch Chalk Hues in Jewelry.
Chalk colors are a new note in lines
of costume jewelry to be featured for
later season selling. They are intended
to be worn with the new chalk effects
in dress and take their inspiration from
the dull pastel tones of French bon
bons. The shades are shown in white,
pink and blue and are achieved through
a coating applied to a wooden base.
The new hues are developed in a wide
range of merchandise, including neck-
laces, bracelets and earrings to retail
at popular prices. The trade is seeking
to stimulate interest in novelty jewelry
through a constant flow of new items.
MICHIGAN TRADESMAN
To Adapt Drape Style To Overcoats.
Most manufacturers who are now
laying out their men’s Fall clothing
lines are planning to include several
versions of the English drape style
in their topcoat and overcoat ranges,
in addition to their suit lines. While
consumer reaction to the drape fashion
has not crystallized sufficiently to in-
dicate approval or disapproval, most
producers are confident that Fall
season will prove its acceptability. The
Opinion is expressed that the drape
will be particularly adaptable to coats,
possibly even more so than to suits,
and mav stimulate the sales of these
garments, which have been in slow de-
mand during the last few years.
> >
Price Rise Slows Linoleum Sales.
Lightweight linoleum price advances,
put into effect last week by the lino-
leum division of the Armstrong Cork
Co., slowed buying in the hard-surface
floor coverings trade. A slight increase
in orders was noted over the week-end
but buyers now are marking time,
awaiting announcements on the price
policies of competing linoleum pro-
ducers. The general opinion is that
advances similar to the 6 to 10 cent.
increases announced by Armstrong on
their lightweight products will be made
by other manufacturers before the
close of the week.
—_~+->___
Jurrin Ball in Business For Fifty-
seven Years,
A young man in spirit and ideas but
approaching his 80th year! Such is
Jurrin Baill, Grand Haven’s oldest
merchant on the 57th anniversary of
his start in business there.
Mr. Ball has been fifty-five years at
the head of his own business and fity-
seven years in the same _ location,
Washington and Second street. He
observed his 57th anniversary of entry
into Grand Haven business circles
April 17.
In ill health the fore part of this
winter and last fall, Mr. Ball has re-
covered. He is at his store every day,
behind the counter, supervising and
decorating his shop windows. and keep-
ing close track of his stock. -
Mr. Ball has gone through two
previous depressions, in 1893 and 1907
but says they did not affect him. The
present period has been trying, he ad-
mits. His idea of combatting condi-
tions is to keep up with the times in
merchandising,
“The hardest job right now is to
prevent old stock,” he says. “People
demand so many different kinds of
merchandise and things become old
fashioned so quickly, it keeps a man on
his toes.”
Mr. Ball is an enthusiastic booster
for the Chamber of Commerce of
which he has been a member since it
was founded. “We need such an or-
ganization more than ever these
times,” he says. “I believe it is a valu-
able institution.
“T went through the depression of
93 and believe it was mostly political.
It didn’t affect me and was of short
duration, Present conditions are un-
usual. The best way to buy is in large
amounts to get most favorable prices
but the difficulty in moving some
classes of merchandise does not make
this practicable.
“The changes in times seem queer
to a man who has been in business so
long,” Mr. Ball recalls. ‘In the early
days of my store there was great de-
mand for serges and alpacas among
the materials. There are only three
items of stock in my store now that
were carried 55 years ago.
“These items are Amoskeag ticking,
Amoskeag apron ginghams and Fruit
of the Loom cotton. The balance of
the early day stock has been displaced
by other merchandise.”
Mr. Ball comments on the differ-
ence in prices during the war and
those now. He gives two examples.
A well-known brand of sheeting that
sold for $1.15 a yard during the war
is now offered at 33 cents. A cotton
fabric, 44 cents a yard in war times,
is now selliing for 15 cents a yeard.
The decline in each case amounts to
approximately two-thirds of the war
time price.
Mr. Ball is one of the oldest native
born residents of Grand Haven and
the oldest in ‘business. He was born
Nov. 7, 1852. His parents, Mr. and
Mrs. John Ball, were among the earli-
est Holland settlers. As a boy of 12,
Mr. Ball quit school to go to work.
His first job was packing fish nets.
After working for local fishermen
for several years, Mr. Ball learned the
wagon making trade and went to work
in the former corn planter works, later
the Challenge Refrigerator company.
He earned $2.25 a day then, quite a
sum for a young man of 22 in those
days.
When Mr. 'Ball was 22 years old, he
went into the dry goods and grocery
business as a partner of Orrie Walt-
man and Jerry Waltman. The firm
name was Waltman, Ball and com-
pany. After about two years in busi-
ness, the ‘firm failed.
(Mr. Ball who had attracted much
attention by his industry and ability,
appealed to the creditors to let him
carry on the business. Having their
confidence, he was allowed to and
eventually paid his share of every claim
against the former company in full.
The ‘firm name was changed to J. Ball,
a name it has borne for the past fifty-
five years.
Mr. Ball takes great pride in his
business. He makes frequent trips to
the city markets to select his own mer-
chandise. He is a firm believer in the
power of advertising. He prepares his
own advertising copy, giving it the
same thoughtful attention he does
every other phase of his business.
The first order book of Waltman,
Ball & Co., with the first orders taken
April 17, 1875, is still in Mr, Ball’s
possession, The entries are in plain
and legible writing although faded
with age. The book shows that out-
side of the members, of the immediate
families of the members of the ‘firm,
Jacob VanderVeen was the first cus-
tomer. Mr, VanderVeen still resides
in this city.
Prices of 1875 form an interesting
contrast with the present. A sack of
flour is: entered at $1.50. Mr. Ball
comments, “I have never seen flour
cheaper than at -the present. I
handled a well-known brand for years
and sometimes it got down to 75 cents
a sack, [I have seen the same brand
15
advertised for less than 65 cents re-
cently.”
A gallon of vinegar is down at 30
cents. Cheese is shown at 45 cents for
two and a quarter pounds or about 19
cents a pound, This price compares
with present prices. Eggs are down
at 16 cents a dozen, about the same
figure they are sold for at present, Mr.
Ball recalls the lowest he ever paid for
eggs was seven and a half cents a
dozen and nine cents a pound for but-
ter.
Sugar was high in 1875, five pounds
for 50 cents. ‘Coffee sold at 28 cents
a pound according to the old order
book and rice was 10 cents a pound.
A pound of pepper was 50 cents and
tea was $1.40 a pound. Tobacco is
listed at 24 cents the half pound. A
half bushel of potatoes is listed at 65
cents and an 11% pound ham at $1.84
or 16 cents a pound, slightly less than
current prices for first grade hams or
about equal to some qualities offered.
In the dry goods department a spool
of thread is ‘listed at seven cents. A
hat sold for $2.25 but the record fails
to say whether it was a man’s hat or
a woman’s hat. Another entry shows
15 yards of alpaca at $7.50 or 50 cents
a yard. Mr. Ball quit the grocery
business about twelve years ago to
confine himself entirely to dry goods.
Mr. Ball went to Europe twenty-two
years ago. He visited relatives in Rot-
terdam and says they were surprised
to find he spoke the Holland language
so fluently. “They wrote me two of
the boys spoke English when I told
them of my coming trip,” he says. “I
didn’t let them know I could speak the
Holland language until ] arrived.”
Mr. Ball mixed business with pleas-
ure on his trip abroad and came ‘back
with the agency for a line of cocoa,
milk chocolate and wafers made in the
Netherlands. He reports handling
more than 20,000 pounds of cocoa be-
fore the world war ended this business.
Although active, Mr. Ball does not
drive his car at present. He did so up
until several years ago. He does not
believe in jeopardizing other drivers by
a trouble which might interfere with
his acting in an emergency although
as he says, he could probably continue
to drive without trouble.
Mr. Ball has always been much oc-
cupied with business and has never
taken part in politics. He has been
a lifelong member of the First Re-
formed church. He has two daughters,
Miss Anna Ball, a teacher in the Grand
Rapids schools and ‘Miss Kitty Ball of
this city. Mrs. Ball died twelve years
ago,
A recent issue of the Michigan
Tradesman, to which Mr, Ball has
been a subscriber ever since it was
started in 1883, contained his con-
gratulations to the editor on the oc-
casion of his birthday and a picture.
The picture was taken following a
Fourth of July celebration here two
years ago. Mr. Ball and a lifelong
friend and business acquaintance, Ger-
rit Bottje, rode im the parade in an
old cutter belonging to Mr. Ball. Both
men wore silk top hats and dressed in
clothing, fashionable years ago. ‘Mr.
Bottje, a hardware dealer, retired from
active business life a year ago.—Mus-
kegon Chronicle.
16
HOTEL DEPARTMENT
Undertaking To Reform the Talkie
Business.
Los Angeles, April 23—The big
boys from ‘Wall Street came out here
a while ago and raised “hob” with the
motion picture industry by tearing up
a lot of silly contracts with movie
stars and re-hiring them for what they
are actually worth, which as, I can
assure you, somewhat another thinig.
It seems the advent of the talkies
jumped production costs until any or-
dinary program picture equalled the
cost of a “super-special” of silent days.
All salaries soared with production
costs—down to secretaries and film
cutters, or editors, as they are called.
The same thing when picture com-
panies began to build their own
theaters. Movie palaces were built in
which the chandeliers actually cost
more than the theaters of the older
moviie days. Before «the itheater-
building madness overtook them, movie
producers sold their pictures to e€x-
hibitors to whom tthey passed on the
risk. But the fear that a theater own-
er might make a little something even
after he had been “wrung dry” by the
producers, worried the latter, so they
began to build their own theaters, tak-
ing away this risk—and also the sell-
ing incentive. Movies also went mad:
over realism. On the stage the au-
dience is content tto assume that a
piece of painted canvas is a brick wall,
and pay the customary $3 to back up
said belief. ‘The movies insisted on
“real” everything—to their financial
disaster. Now many great movie
palaces are being thrown back on their
mortgage and bond holders. Iit is
really worse than the South American
debacle where securities were ostens-
ibly “guaranteed” by Uncle Sam. 'To
get rid of these white elephants, mort-
gage holders will be forced to pocket
the loss and rent them to legitimatie
exhibitors at a reasonable rental. I
know of a case right here in Los
Angeles where a theater built last year
at a cost of a million and a half, which
was operated at a toss of ten thousand
per week has been rented to an ex-
hibitor at $3,000 per month, with a
split of fifty-fifty on the profits. A
few years ago players under contract
’ were rented to independent producers
at a big profit. A $1,200 a week play-
er would be rented for $3,500 per week.
Now the reverse. A player drawing
$3,500 will be rented for $1,200. And
also always with the proviso that the
renting company has the first chance
to buy the independent picture. In
most lines of business quantity produc-
tion means lower costs, but the mo-
dion picture business mass production
costs more ‘than retail. To make ten
automobiles costs less than ten times
the cost of one. Ten pictures cost
much more ithan ten times the cost of
one. This iis because of the high priced
executives. The present financial em-
barrassment of the world’s largest
producers of films, who have been
largely responsible for theater ‘build-
ing, will probably make it necessary
for the producers to go back to the
practice of selling pictures to the ex-
hibitors, and the public will get more
nearly what they want at prices within
reason. Also there will be greater
merit in the pictures, and less “strut-
ting” of the alleged “artists.” In other
words the big companies are coming
out of the effects of the “morning
after” and are lighting somewhere. Of
course, it has been known to some
who had the open sesame to court
circles, that many of the prodigious
salaries alleged to be paid were for
advertising purposes only, and that
the income tax collectors didn’t hear
so much about them, Also the high
priced executives have struck bottom.
Altogether, investments in movie se-
curities are not so “hot.”
Some of the “country savers” cannot
seem to see Senator Johnson, of Cali-
MICHIGAN TRADESMAN
fornia, in his fight to maintain a no-
tion that saving an American starving
infant is\ just as important as applying
the same methods to Belgian condi-
tions. For the benefit of such as be-
lieve everything they hear, I would
like to sandwich in the information
that Senator Johnson, a la LaFollette,
has never lost an election in his entire
political career, and in 1929 carried the
Golden. State by the largest majority
ever given a Republican candidate, and
he has never once been accused of a
dishonest act.
Uncle Sam, or rather, some of the
legislators who think they are the em-
bodiment of that indiviidual, want the
free-born Americans, or sompin’, to
pay added postage rates to take the
postal department out of the red.
Probably they ought to do so, not-
withstanding it is the only unit of the
Government from which the taxpayers
ever get any return. If these economi-
cally minded legislators would cut out
the franking privilege, which is large-
ly responsible for the postal deficit,
some of us might really take a little
stock in Santa ‘Claus.
It is claimed that a motor truck in
the army service recently pulled a load
equaling thirty-five tons on fuel that
was represented by a mere handful of
shavings. Anyhow, little blocks of
wood or a ration of sawdust supplied
the inspiration for the motor and the
cost was claimed to be trivial. But I
am waiting for the “low down” on thiis
proposition before I actually put the
oil magnates under the table.
An interesting history of Detroit’s
hotel activities for the past fifty years,
has developed the fact that while in
the 80s she had accommodations for
less than 1,000 guests, she to-day has
a capacity of 25,000 rooms, counting
first-class transient and’ residential ho-
tels only, No phase of Detroit’s com-
mercial life has recorded any greater
progress than the hotel field. The
city’s only first-class hotels in 1880
were the Biddle House, accommodat-
ing 400, the ‘Michigan Exchange with
rooms for 350 and the Russell House
with 350 rooms,
One of the great chain hotel organ-
izations of the country recently tried
the experiment of operation without
the “tipping evil.’ They made a ser-
vice charge of a nominal sum which
was to offset the hold-up feature of
the gratuity game. But it wouldn't
work out. The waiters were dissatis-
fied, but the guests were even more
resentful than ithe employes: in what
they regarded as an infringement of
their rights and pérsonal liberty. It
seems as though the average guest is
willing to reward service. What is
really objected to is the hold-up for
services not actually performed.
Waiters and waiters there are, to be
sure, but the other evening I found
one of that profession who modestly
concurred that he is a movie star. He
is called upon quite often to give the
studios the benefit of his experiences.
“My job, sir, is a most important one.
I find my pleasure and some profit in
dressing tables for sets out in the
movies. There are some who say that
the profession, or rather, the art of
waiting on tables is dead—but I assure
you that it is not so. Bankers are
bankers, diplomats are diplomats, and,
J assure you that waiters are waiters.
In a movie production it is highly im-
portant, from an artistic standpoint,
that itables be set properly.” It then
occurred to me that on certain oc-
casions IT had noticed some glaring in-
consistencies in the set up of tables in
swell dining room affairs, but had not
supposed that producers had ever
given the matter any thought. The in-
formation cost me a modest tip but
was well worth it, especially when this
same waiter informed me that com-
munity butter knives were taboo and
were only fit for deposit in the
Smithsonian Institute.
In a recent issue of the Tradesman
I made brief mention of a visit to San
Diego and my good friend Winternitz,
but made only brief mention of San
Diego's most wonderful attraction—
Balboa Park. It is said to contain
1,400 acres, the second largest play-
ground in the United States—Fair-
mount Park, Philadelphia, where the
Centennial Exposition in 1876 was
field, being larger. It contains a pro-
fusion of 552 separate species of trees,
and many hundreds of varieties of
wild flowers. It was here that the
Panama-Pacific Exposition was held
in 1915, and many of the buildings
erected on that occasion are still be-
ing used in a public way, one of them,
the California state building being
erected with an idea of permanence. It
combines all the best ideas of Spanish-
Mexican architecture and contains
many American antiques of great
value and interest. From a 200 foot
tower erected adjacent thereto may be
viewed the entire park as well as San
Diego and its immense harbor teem-
ing with activity. The Botanical
building is said to be the largest lath-
covered structure in the world, and is
still in an excellent state of preserva-
tion. The Musical pavilion stands. on
a high scenic point of land, over-
looking the bay. The organ, said’ to
be the finest ever made in America for
outdoor recitals, was given to the city
by John D, ‘Spreckles, the sugar king.
It has four manuals and sixty-two
speaking stops, and contains cathedral
chimes, concert harp, drums and
cymbals, It cost upwards of $100,000,
and free concerts are given daily
through provisions made by the donor.
Adjacent thereto is a natural amphi-
theater, a large concrete structure in
the shape of an inverted “U” sur-
rounding a quarter mile running track,
base-ball diamond and football grid-
iron seating 40,000. President Wilson,
in 1910, delivered here an address to
50,000. Also there is the Painted
Desert, with Indian pueblo and many
relics, and which houses the Boy
Scout organization.
Frank 'S. Verbeck.
Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St., W.
GRAND RAPIDS, MICH.
Warm Friend Tavern
Holland, Mich.
Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.
GEO. W. DAUCHY, Mgr.
CODY HOTEL
GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.
CAFETERIA IN CONNECTION
April 27, 1932
“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”
That is why LEADERS of Business
and Society make their head-
quarters at the
PANTLIND
HOTEL
“An entire c’ty block of Hospitality’
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop
MORTON
HOTEL
Grand Rapids’ Newest
Hotel
400 Roums “i 400 Baths
RATES
$2.50 and up per day.
Park Place Hotel
Traverse City
Rates Reasonable—Service Superb
—Location Admirable.
GEO. ANDERSON, Mgr.
ALBERT J. ROKOS, Ass’t Mgr.
New Hotel Elliott
STURGIS, MICH.
50 Baths 50 Running Water
European
D. J. GEROW, Prop.
HOTEL
Prion wee
Universally conceded to be one of
the best hotels in Michigan.
Good rooms, comfortable beds, ex-
cellent food, fine cooking, perfect
service.
Hot and Cold Running Water and
Telephone in every Room.
$1.50 and up
60 Rooms with Bath $2.50 and $3
HENRY M. NELSON, Manager
Occidental Hotel
FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mgr.
Muskegon “5 Michigan
Columbia Hotel
KALAMAZOO
Good Place To Tie To
“We are always, mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous
patronage implies.”
HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.
April 27, 1932
MICHIGAN
TRADESMAN
17
ONE STEP HIGHER.
W. L. Berner Now Vice-President of
Lee & Cady.
William L. Berner, fifth child in a
family of seven children, was born in
Portland, Mich. Both his father and
mother were born in Germany. In
1883 the family removed to Luther,
where the father, J. F. Berner, engaged
in the grocery business. The father
died in 1891 and the mother continued
the business under the same name un-
der the supervision of herself and her
sons until 1904. Mr. Berner graduated
from the high school in Luther in 1902
and then took a six months course in
the Bryant & Stratton Business Col-
lege at Chicago. His first employment
was with the Sanitary Feather Co., of
Chicago, with which house he remain-
ed a year and a half. He then came
to Grand Rapids and entered the em-
ploy of the Clark-Jewell-Wells Co.,
which was then engaged in the whole-
sale grocery business. His first work
was in the shipping room. He was
subsequently promoted to work in the
office and then given a position on the
road, which he filled with satisfaction
to all concerned until Jan. 15, 1906,
when the house was taken over by the
Judson Grocer Co. He “went with
the stock,’ as he expressed it, and
for nineteen years he traveled out of
Grand Rapids with the Judson line.
During seventeen years of this time
his territory. included Holland, Sauga-
tuck, Grand Haven and the Pentwater
branch. Believing that he could be of
greater service to the house on the
inside than on the outside, he was
called in to take the position of Sales
Manager. When the Judson stock was
purchased by Lee & Cady, Mr. Berner
‘became assistant manager and then
manager of the Grand Rapids branch
of the house; then district manager
with supervision over the Lansing and
Grand Rapids branches. This week he
received a letter from the President of
the company, announcing his appoint-
ment as Vice President in charge of
Western Michigan, which includes ter-
ritories covered by Grand Rapids,
Kalamiazoo and Lansing branches, to
have full authority in handling all the
operations in the bove named branches,
which include personnel, merchandise,
operating expenses, etc.
Nothing better could be done to show
the appreciation in which the house
holds Mr. Berner than the rapi promo-
tions he has received from time to time.
Mr. Berner was married Sept. 9,
1907, to Miss Anna C. Quartell, who
died May 3, 1925. In February, 1929,
Mr. Berner married Miss Ida Mae
Kearns. They reside at 402 Morris
avenue. :
Mr. Berner attends St: Mark’s Epis-
copal church and is a Mason up to
the 3d degree, being affiliated with the
lodge at Luther. He is also a member
of several insurance orders. His hobby
is baseball and bass fishing. At one
time he was something of a baseball
player, but now his connection with
baseball consists but chiefly as a fan.
Mr. Berner attributes his success to
hard work, but his associates insist
that he is a man of great resourceful-
ness and that no small portion of his
success is due to the fact that he has
never watched the clock. Some people
go on the theory that they must have
a fair day’s wage for a fair day’s work,
but Mr. Berner has always insisted
that the reverse is true—that a fair
day’s wage entitles the house to a
fair day’s work. He is tactful as well
as energetic and succeeds in capturing
orders many times where a less adroit
salesman would fail to score. He is a
prince of good nature and a boon com-
panion. He chooses his friends with
a great deal of care and seldom lets
go of a friendship that has endured
through many years.
One of the most pleasant features of
Mr. Berner’s promotion is the hearty
good will which has come to him from
OLD TIME TRAVELERS.
(Continued from page 1)
The toastmaster then introduced
Carroll F. Sweet as the principal
speaker of the evening and the subject
that had been assigned to him was
“Lessons of the Past.” In introducing
Mr. Sweet, the toastmaster referred to
him as a past president of the Michi-
gan Tourist and Resort Association,
and after Mr, Sweet had told a few
very good stories he remarked that the
toastmaster’s reference to his connec-
tion with the Michigan Tourist and
Resort Association had suggested a
new line of thought and from that time
on practically his entire speech was in
reference to the tourist business in
William L. Berner.
every one of his associates in the
branch houses under his charge. With-
out exception, they all unite in con-
gratulating him on his advancement
because they concede it has come to
him solely because he has earned such
recognition because of his long and
faithful service to the house and his
customers.
—_ +++.
A. H. Upson, grocer at Kalamazoo,
writes as follows: ‘Enclosed find
check for $3 for one year in advance.
I never wrote a check so easy and one
that does me so much good as this
little $3 one. J am very interested as
an independent grocer to read your
paper every time and watch for you
. to dig into the dirty chain store com-
petition we have.”
Michigan and what this business
meant to this state.
He said that the tourist business of
Michigan was the only industry, if we
can call it such, that had increased in
the last two or three years, in spite of
the financial condition of the country.
In 1931, although there were sixty
thousand fewer licenses issued than in
1930, the gas tax increased more than
2 per cent. over that of 1930. He also
said that in 1929, according to the
United States road commissioners’
check-up, six million foreign cars came
into Michigan, averaging two and two-
thirds persons to each car and the
length of their visit in Michigan aver-
aged three weeks.
Mr. Sweet said that without a doubt,
the tourist business of Michigan was
its greatest industry at the present
time, and he only wished that the peo-
ple of Michigan were as sold on their
state as the people of California are
on theirs, and he recommended that
all present pass the good word along
about the beauties of nature in Michi-
gan,
If Mr. Sweet, during his talk, touch-
ed upon the subject that had been as-
signed him, “Lessons of the Past,” J
failed to hear it, but the substitution of
his talk on Michigan in the estimation
of all present, was far more important
and interesting, particularly coming
from a man who for fifteen years had
been heart and soul wrapped up in the
glorious opportunities afforded tourists
and he was heartily applauded at the
end of his speech. The remark was
made by several present that they only
wished that all of the people of Michi-
gan, and particularly the senators and
representatives of Michigan could have
heard his speech.
Mr. Lawton then called on several
of the older men present to say a few
words and responses were made by
Dave Drummond, William Berner,
Matt Steiner, of Muskegon, D. H.
Moore, of Greenville, George Abbovi,
Dr. Fred Burleson, D. E. Keyes, and
George W, Alden.
As the clock was striking 10 in the
city hall the entire membership arose
and sang “The End of a Perfect Day”
and the re-union was dismissed, sub-
ject to the call of Mr. McKay next
year, Roy H. Randall.
-—__ 22
Gabby Gleanings From Grand Rapids.
Fred G. Timmer, as trustee in the
bankruptcy case of Pope & Heyboer,
has filed declarations in Circuit Court
here asking reimbursements of $10,-
000 each from Leonard C. Heyboer
and Glen W. Pope, officials of the
bankrupt firm, The officials owe that
amount to the firm, according to Mr.
Timmer, who alleges each fraudulent-
ly turned in to the corporation $10,000
in personally owned stock to cancel
personal debts to the corporation of
that amount. The trustee alleges the
actual value of the stock, although
quoted at $10,600, was considerably
below that amount.
——_->____
Window Glass Orders Decline.
Production of window glass has in-
creased during the month and is now
somewhat in excess of demand. While
the output has ‘been gaining, demand,
especially at the new prices, has been
declining. Current requisitions for
plate glass by automobile manufactur-
ers continue at a low, with demand, in
fact, extremely poor for this season of
the year. What orders are received
are for prompt shipment. Conditions
in the bottle and container field show
little change. The coming of warmer
weather should be helpful to narrow-
neck and pressure ware.
——_—<> << >
A Highly Honored Agent.
The Penn Mutual News Letter tells
of a life insurance agent who called
upon a big ‘business man at the close
of a busy day. When the agent had
been admitted, the big fellow said:
- ‘You ought to feel honored, highly
honored, young man. Do you know
that to-day I have refused to see seven
insurance men?”
“J know,” said the agent. “I’m
them!”
18
MICHIGAN TRADESMAN
April 27, 1932
DRUGS
Michigan Board of Pharmacy.
President—Clare F. Allen, Wyandotte.
Vice-Pres.—J. W. Howard Hurd, Flint.
Director—Garfield M. Benedict, San-
dusky.
Examination Sessions—Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
Institute, Big Rapids. This year’s Big
Rapids session will be held June 21, 22
and 23.
Michigan State Pharmaceutical
Association.
President—J. C. Dykema, Grand Rapids.
Siac Vice-President—F. H. Taft, Lan-
sing.
Second Vice-President—Duncan Wea-
ver, Fennville.
Secretary—R. A. Turrell, Croswell.
Treasurer—Clarence Jennings, Law-
rence.
China Contributes a Great Drug To
Medicine.
Within the past ten years or so many
notable remedies have been introduced
to therapeutics from sources all over
the world. Among the most outstand-
ing of these, a drug which has proved
its worth to physicians all over the
world, a remedy whose virtues were
brought to the fore, not because of ex-
tensive advertisement and high-pres-
sure sales talk, but because it demon-
strated itself to be a real therapeutic
agent, is a drug which came out of
China.
China is the land from which many
of the most wonderful contributions
to mankind’s progress has been made.
As far as therapeutics is concerned it
is well known that mercury was used
in China in the treatment of syphilis
long before it was known in Europe.
There are still many wonderful min-
erals and plants of curative value which
though long known to the Chinese
have been comparatively unknown to
Western physicians. Among these, un-
til recent years, was the plant known
as Ma Huang.
From Ma Tuang, of the species of
ephedra, was isolated a natural plant
base, known as ephedrnie. For 5000
years or more Ma Huang has been
used in Chinese medicine for virtually
the same purpose it is used in medicine
to-day. Ephedrine, the active principle,
was first isolated in impure form from
the stems of Ma Huang in 1885 by
Yamanashi. Two years later, Chen,
who probably knows more about the
drug than anyone living, reisolated
ephedrine in somewhat purer form.
In chemical constitution ephedrine is
closely akin to adrenalin. Its molecule,
however, is more stable; it can be
given by mouth, while adrenalin can-
not; its effects are more persistent,
although not as intense as those of
adrenalin; and the therapeutic dose is
much larger. In other respects it
closely resembles adrenalin.
Research work by pharmacologists
have demonstrated that the outstand-
ing effects on the circulation, smooth
muscles and secretions are due to stim-
ulation of the sympathetic nervous sys-
tem. In addition it has been shown
that ephredine, just like adrenalin stim-
ulates the central nervous system and
depresses the heart. But these results
are obtained only with very high doses
which are quite toxic.
The blood pressure is raised by ad-
ministering ephedrine and intestinal
movements are inhibited, two well
known properties of adrenalin. The
rise in blood pressure is evidently due
to a stimulation of the heart itself.
Perhaps one of the most important ac-
tions of the drug is relaxing the bron-
chial muscle.
So far as is known at the present
time no one ever developed a tolerance
to ephedrine. I have never heard of a
death due to the use of this drug; the
lethal dose is about one hundred times
that necessary to produce the maxi-
mum therapeutic effects.
In what ways has ephedrine proved
its worth in medicine? If you could
hear as I have heard the praise of
asthma sufferers for this godsent drug
you would arrive at the conclusion that
if only in asthma had ephedrine proved
its worth its existence on that score
alone would be more than justified. In
patients suffering with asthma ephe-
drine has a relaxing influence on the
bronchial spasm, although not as dra-
matic as the effects produced by ad-
renalin. Its virtue consists not so much
in relaxing bronchial spasms as pre-
venting them. It has generally been
found that it is possible to control
symptoms completely in quite a few
cases by means of capsules of ephredine
sulphate in three-quarter grain doses
taken every four hours.
There are of course all kinds of
asthmas, and in general the best results,
with this drug are obtained in those
cases designated as reflex nasal cases
and allergic cases. The least satis-
factory results have been obtained in
the so-called infectious asthma cases.
The wonderful thing in connection
with ephedrine in asthma is that it
can be given by mouth; with adrenalin
the patient had to carry a hypodermic
needle with him constantly.
Hay fever is another troublesome
disease, not easily controlled. Here
ephedrine has been used with satisfying
results. Applied locally to the swollen
tuberinates (bones in the nose) in the
form of a1 per cent. solution in some
oil ephedrine exerts a soothing effect
on the turgent tissues in the nose. It
has been found by rhinologists that
shrinkage of the turbinates begins al-
most immediately, is complete in five
minutes, and persists for about three
hours, after which another application
is made.
Those who have suffered with a nose
so stopped up that it was agony to
draw a breath of air can appreciate
what ephedrine means in such cases.
It is almost magical in the way it
shrinks the swollen tissue. In hay-
fever it contracts the edematous mu-
cosa of the turbinates and blanches the
swollen appearance of the eyes. Even
in irrigating sinuses an oil solution of
ephedrine has been found of great
value.
‘Urticaria is another disease which is
very troublesome to the patient and
one which hitherfore was not very suc-
cessfully treated. Some doctors have
found that when epedrine sulphate is
given by mouth some very good results
are obtained. Its results are more
startling in the acute than in the chron-
ic cases. Serum-sickness, somewhat
related to urticaria, has also been treat-
ed with ephedrine with relief.
In cases where it is desirable to
cause the pupils of the eye to become
larger ephedrine sulphate instilled into
the eye has been found to cause a rapid
dilatation without any undesirable by-
effects. Eye surgeons have recom-
mended a 10 per cent. solution of ephe-
drine sulphate, or the same concentra-
tion with the addition 1/10 per cent.
homatropine hydrobromide for local
mydriatic use in eye examinations.
Ephedrine may be administered oral-
ly on the average of three-quarter gr.
doses; it may be injected into the mus-
cle in order to obtain quicker action;
it may be used as part of an oily mix-
ture usually in 1 per cent. strength,
either alone, or in combination with
such drugs like menthal, camphor, etc.
It has been incorporated into a jelly
and used locally to reduce swollen
nasal tissue. Lately, it has been used
as part of cought mixtures with ap-
parently good results.
For the endocrinologist, the worker
with ductless glands, ephedrine has
demonstrated its value as a synergist
to posterior pituitary secretion, and in
some respects to the hormone of the
thyroid gland. It has also been found
to be a direct antagonist to pancreatic
secretion, especially with respect to its
function in carbohydrate metabolism.
In these respects ephedrine is similar
to adrenalin which possesses these
identical properties in somewhat great-
er degree.
Perhaps the greatest value of ephe-
drine in practical therapeutics depends
upon its startling physiological effect,
namely that of contracting the arteri-
oles. For this reason ephedrine may be
applied as remedy in shock and col-
lapse. In shock, as is well known, the
peripheral arteries and capillaries are
depleted of blood, and the veins, on the
other hand, are congested. In addition
to this, the heart, the respiration and
nervous system are at a very low ebb.
In cases of this kind no time must
be lost; treatment to raise the blood
pressure by increasing peripheral re-
sistance is indicated. Oniy a rapidly
acting agent is required, and adrenalin
is the only one which can fulfil this
role; ephedrine although capable of
accomplishing the same things that it
does, is too slow. It has been suggested
ephedrine may be given in such cases
as a means of preventing shock. Before
any severe operation which would
surely bring about a condition of col-
lapse it has been found desirable to
fortify the patient with ephedrine.
In certain cases in which the blood
pressure is constantly at a low level,
like in deases of the adrenals, ephedrine
has been given by mouth over long
periods of time with benefit to the
patient.
When the therapeutic possibilities of
ephedrine were first announced to the
medical profession in the United States
several years and when its value was
demonstrated to the satisfaction of all
the demand for this drug was very
great. To supply this demand, prod-
ucts were supplied from various un-
controlled sources with the result that
some rather inferior brands were used.
There was no assurance of definite
purity. Furthermore, because of the
molecular constitution there are four
possible, closely related alkaloids. Of
these only one, the levo-ephedrine is
the one which is desirable. The rest
do not yield the results desirable in
the drug.
As has been said before there are
probably no two drugs so similar to
each other as adrenalin and ephedrine.
The actions of one are identically the
actions of the other as far as influenc-
ing the body in health and disease is
concerned. The one essential differ-
ence is that adrenalin acts more rap-
idly than ephedrine, and that the action
of ephedrine is more sustained than
the action of adrenalin. Another dif-
ference between the two drugs is that
ephedrine may be given by mouth,
while adrenalin is best given by hypo-
dermic injection.
When rapid and intense action is
required adrenalin is injected. When a
more sustained action is desired ephe-
drine may be given by mouth. Both
drugs may be used to supplement each
other. Thus in an acute attack of
asthma, when the patient is gasping
for breath, the situation is controlled
by giving an intramuscular injection
of ten minims of adrenalin. The relief
is instantaneous. In order to prevent
the sudden onset of a similar disagree-
able experience the patient is put on
ephedrine sulphate in three-quarters
grain doses every four hours.
By considering the groupings of
atons in the molecules of related sub-
stances, in this case adrenalin and ephe-
drine, some knowledge is acquired be-
tween the function and molecular
structure of the substance.
It is this slight difference in the
disposition of the atoms with the extra
TOURISTS
DEMAND
BOOST FOR MICHIGAN
WHOLESALERS
THEY BOOST FOR YOU.
RESORT
PESS—
BECAUSE
GOOD
CANDY
April 27, 1932
MICHIGAN TRADESMAN
19
carbon atom in the ephedrine which
accounts for the slight difference in the
action of the two drugs. Otherwise the
formula for both is pretty much the
same, as are the essential actions of
both drugs.
Ephedrine is both an old and new
drug; old in its history of service for
China, new in its added uses in the
Western world. It is an important
drug and its potentialities are only just
beginning to be explored. Introduced
amidst so many other new pharma-
cologic remedies its sterling worth has
been so conclusively proved that it has
been accepted throughout the world as
one of the great drugs of recent times.
Edward Podolsky.
—_—_> +. ___.
Proceedings of the Grand Rapids
Bankruptcy Court.
(Continued from page 7)
Ter Molen Sisters ___.__.- 10.00
Albert Hake Coal & Coke Co. ---. 62.95
John: Tubinski 222.00) 12.00
W. Leonard Meat Market -_------ 21.00
jon Mroz 22200 oo 30.00
Pinkelis Garape 2.52 17.35
Republic Coal Co. 222... 53.00
Dr: HO. Cilley o2005 2 53.00
ire dw: Vietor,. 200 39.00
Goudgwaard Coal Co. ~-.---------~ 11.00
Herman Hammerschlag ---------- 8.54
John J. Groenland =... 31.82
J. 8.0. Battery Service —__________ 10.00
Fulton Hits. Grocery —....-._______ 14.93
Hrederie 1). Pannafr 2. 15.00
Aa WolciakowskE 223822 1.15
Dr. Geo. S. Southwick —___-_______ 11.00
La Salle Extension University,
CNiCAlO 22s 120.00
F. E. Compton Co., Chicago _----- 60.00
Jonn J. Walenea 55.00
Mewis Geptorad [-2.. 0. 160.00
Stanley Roguszka =... 1,400.00
Anthony Majchrzak _.____________ 475.00
iRoernice Spokiec (200 200. 00
Laurent K. Varnum
Sheriff-Goslin €o. ~......-_.____ 100.00
Stanley Foundry Co. Ee
Armour Sand Paper Works
Wood Batik Shops -
Frank Derecki' —_._-________
Hurn. City. Wuel Co. —-______ ae
Mrankiin Huel Co, 2.3 . 0
ewis Wenzel... 20.00
Baward ©, Taylor -2.2 125.00
Robert Sehroeder _-._._._______ 57.00
Rileot: Ninned 62 160.00
mA Bilis ee ee 400.00
Martin Kurylowiez ...-_--__-- 150.00
i. EP Dolsen 22520 ee 400.00
Bolix’ Markulic 22.000 50.00
Dr. BR: Te Denham —_-___- _-___ 28.00
rank 8: Czubinski 2. +. 28.00
Sabino Ielot .22000 200.00
goseph) Inelot 225s 1,200.00
Hanish & Krushman, Ine. __------ 285.00
Ideal Shoe Store 228 6.40
Great Western Oil Co, 390.00
Ford-DeGroot Coal Co. ~___-_----~ 18.00
B. F. Edge Lumber Co. ---------- 1,500.00
—_——_<-.____
Cruise Hats Feature Show.
Small-brimmed hats were featured
for sports wear at the late ‘Spring and
Summer show of the Retail Millinery
Association of America in the Hotel
Waldorf-Astoria, New York, last
week. ‘Stitched fabric types in white
and pastel colors were outstanding.
Especially noteworthy was the show-
ing of cruise hats of small shape in
two fabric combinations, particularly
maline and taffeta in white, brown and
black. For afternoon wear very large
hats were shown, stressing straws
with slight flower decorations or rib-
bons in contrasting colors, The show
was sponsored in conjunction with the
Millinery Quality Guild.
——_ +--+
If you would keep your husband
happy, dear lady, never let him dis-
cover that you have more brains than
he has.
BROOKSIDE BRAND
WHISK BROOMS
he
ROTARY PRIZE
Whisk
AMSTERDAM BROOM CO.
ERDAM,
ALL STYLES
AND PRICES
inspection.
Grand Rapids
SPRING SPECIALTIES
Marbles — Jacks — Rubber Balls
Base Balls — Playground Balls
Tennis Balls — Tennis Rackets
Tennis Sundries — Golf Complete Sets
Golf Balls — Golf Clubs — Golf Bags
Golf Tees — Golf Practice Balls
Sport Visors—Swim Tubes—Swim Animals
Bathing Caps—Bathing Slippers—Swim Aids
Sprayers — Rogers Paints — Paint Brushes
Sponges — Chamois Skins — Electric Fans
Soda Fountains and Soda Fountain Supplies
Largest Assortment in our
We have ever shown and only the Best
Advertised Lines — We certainly invite your
Lines now on display.
Sample Room
Hazeltine & Perkins Drug Co.
Michigan
WHOLESALE DRUG PRICE CURRENT
Prices quoted are nominal, based on market the day of issue.
Acids
Boric (Powd.)-. 11%@ 26
Boric (Xtal) -- use 26
Carboliec —__..____ 386@ 43
Citric .-....-__.. 40 @ 65
Muriatic —.._____ 3%@ 10
Nitrie .........-. 9 @ 15
Oxaife —_..... 15 @ 2
Sulphuric ——..___-_ 3%@ 10
‘Tartarie ... 35@ 45
Ammonia
Water, 26 deg... 06 @ 18
Water, 18 deg... 5%@ 13
Water, 14 deg.-. 5%@ 13
Carbonate -..... 20 @ 25
Chloride (Gran.) 08 @ 18
Balsams
Copaiba, ........... 50@ 80
Fir (Canada) -. 2 75@3 00
Fir (Oregon) -- 65@1 0
Peary 2220 2 00@2 20
Woltie 2220 1 50@1 80
Barks
Cassia (ordinary)- 39 30
Cassia (Saigon) -- 60
Sassafras (pw. 15a" ‘S 35
<< Cut (powd.)
fee 15@ 25
Berries
Cube 22 @ 75
Bish 2.2 @ 2
Juniper —..._..__. 10@ 20
Prickly Ash _._.... @ 50
Extracts
Licorice, box -. 1 50@2 00
Licorice, powd. -. 50@ 60
Flowers
Arnica, 2.0000. 15@ 80
Chamomile Ged.) 35@ 45
Chamomile Rom. @ 2
Gums
Acacia, Ist .._... @ 650
Acacia, 2nd ~_--_ @ 45
Acacia, Sorts —_ 15@ 25
Acacia, Powdered 25@ 35
Aloes (Barb Pow) 35@ 45
Aloes (Cape Pow.) 25@ 35
Aloes (Soc. Pow.) 75@ 80
Asafoetida -..... 50 2 60
Pow. 15
Camphor ..... 3001 00
Guaiae .......__. @ 60
Guaiac, pow’d -.- @ 70
Bing oo @ 90
Kino, powdered. @1 00
DEVEr 2 oo @ 60
Myrrh, powdered @ 7
Opium, powd. 21 00@21 50
Opium, gran. 21 00@21 50
Shellac, Orange... 25@ 385
Shellac, White -. 35@ 45
Tragacanth, pow. 1 25@1 60
Tragacanth -_.. 1 75@2 25
Turpentine -_. @ 2
Insecticides
Arsenic —....__ 1@ 20
Blue Vitriol, bbl. @ 06
Blue Vitriol, less 07@ 15
Bordea. Mix Dry 11%@ 21
Heilebore, White
powdered —...__ 20@ “
Insect Powder_. wW@
Lead Arsenate, Po. 1%@26
Lime and oe
Drv ate
Paris Green __ ” a3%6 @4a%6
Leaves
Buchu -... ee @ 50
Buchu, powdered @ 60
Sage, Bulk __.... 25@ 30
Sage, % loose _. 40
Sage, powdered... 35
Senna, Alex. -... 50@ 175
Senna, Tinn. pow. 30@ 35
Uva Ural .... 20@ 2%
Oils
Almonds. Bitter,
true, of, @ &®
Almonds, Bitter,
artificial ..____ 3 00@3 25
Almonds. Sweet,
Wue 22. 1 50@1 80
Almonds, Sweet,
imitation -... 1 00@1 25
Amber, crude 75@1 00
Amber, rectified : 50@1 75
Amise 22.02 1 25@1 60
Bergamont -... 5 00@5 20
Cajeput —........ 1 50@1 75
Cassia, 2 25@2 60
Castor 2. 1 35@1 60
Cedar Leaf -.-.. 2 =< 25
Citronella ~~... 75@1 20
Cloves -... 2 50@2 80
Cocoanut -.--.. 22%@ 35
Cod Liver —~...-. 1 00@1 50
Croton... 8 00@8 25
Cotton Seed ____ ; 25@1 50
Cubebs ._...... 5 00@5 25
Bigeron -.----.- 4 00@4 25
Eucalyptus -.. 1 00@1 25
Hemlock. pure. 2 00@2 25
Juniper Berries. 4 00@4 25
Juniper Wood ~- 1 50@1 75
Lard, extra .... 1 55@1 65
Lard, No. 1 -... 1 25@1 40
Lavender Flow... 6 00@6 25
Lavender Gar’n. 1 25@1 50
Lemon 2.
Linseed, boiled, bbl. @ 60
Linseed, raw, bbl. @ 57
Linseed, bid., less 67@ 175
Linseed, raw, less 64@ 72
artifil. oz. @
Neatsfoot -..... 1 25@1 35
Olive. pure -... 3 00@5 00
Olive, Malaga,
yellow -....... 2 50@3 00
Olive, Malaga,
green -._...____ 2 85@3 26
Orange, Sweet 4 00@4 25
Origanum, pure @2 60
Origanum, com’) 1 00@1 20
Pennyroyal -... 3 25@3 50
Peppermint -... 3 50@3 75
Rose, pure .-_. 13 50@14 00
Rosemary Flows 1 50@1 75
Sandelwood, E.
Eo 12 50@12 75
Sassafras, true 2 00@2 25
S: . arti’) 75@1 00
Spearmint -.-... 3 00@3 25
Sperm _.... 1 25@1 50
Tany 5 00@5 25
Tar USP 2... 65 75
Turpentine, bbl. _. @ 52
Turpentine, less 59@ 67
Wintergreen,
leaf -_..._-.... 6 00@6 25
Wintergreen, sweet
birch ~.._.. ar- 3 00@3 25
Wintergreen, art 75@1 00
Worm Seed _... 6 00@6 25
Wormwood -.. 7 00@7 25
Potasslum
Bicarbonate ~_.__
71
Chlorate gran’d_ He 28
Chlorate, powd. 17@ 28
Or Xtal 1i@ 24
Cyanide . 22@ 90
Jodide .... eg 06@4 28
Permanganate __ 22%@ 36
Prussiate, yellow 35@ 45
Prussiate, red —. 100 15
Sulphate __..____ 35@ 40
Roots
Alkanet -....... 30@ 40
Blood, powdered_._ 30@ 40
Calamus -....... 25@ 65
Blecampane, pwd. 20@ 30
Gentian, powd. ~ 15@ 25
Ginger, African,
powdered -_._.. 20@ 25
Ginger, Jamaica. 40@ 60
Ginger, Jamaica,
powdered -..._. 35@ 40
Goldenseal, pow. 2.00@2 40
Ipecac, powd. -_ 3 00@3 60
Licorice ......__ 35@ 40
Licorice, powd... 15@ 25
Orris, powdered. 35@ 40
Poke, Powdered 23@ 40
Rhubarb, powd. .. @1 00
Rosinwood, powd. @ 60
Sargaparilla, a
erqound 1 00@1 25
Sarsaparilla, Mexic. @ 50
Squila oo 0 70
Squills, powdered 70 80
Tumeric, powd.._. 15@ 25
Valerian, powd. _.. @ 5&0
Seeds
Anne 20 15@ 20
Anise, powdered _. @ 25
Bad, ts 13@ 17
Cateye 10@ 15
Caraway, Po. 25 20@ 25
Cardamon __.... 1 75@2 00
Coatunten pow. .30 = *
Fennell ___.._.___._. 200 30
Milam oo = 15
Flax, ground -... 6@ 15
Foenugreek, powd. 1s 20
Hemi 4... 16
Lobelia, powd, -... Ot 100
Mustard, yellow 10@ 20
Musard, black... 20@ 25
Poppy --..-.-_. 15@ 25
Quite 2 00@2 25
Sabadilia ......._ 30@ 40
Sunflower --..--.- 12@ 18
Worm, American 25@ 30
Worm, Lavant — 5 00@5 75
Tinctures
Aconite —.............
Belladonna -_..-_-
Benzoin ~..-__--__
Benzoin Comp’d_ @2 40
Bae. 2, @2 16
Cantharides -... @2 52
Capsicum -.-.-. sa @2 28
Catena ......... @1 44
Cinche@aa. ...<<«~ @2 16
Culchicum -..... @1 80
Cotelea 2. @2 76
Digitale @2 04
Gentian -_..._. noe @1 %
Guatie .. @2 28
Guaiac, Ammon... @2 04
ane 4, @1 25
Iodine, Colorless. @1 50
irom, Cla. .......... @1 56
ee @1 44
hie... @2 52
Nux Vomica —_.. @1 80
mun ........ @5 40
Opium, Camp. -. @1 44
Opium, Deodorz’d @5 #0
Riuhear _...... @1 92
Paints
Lead, red dry 12@12
%
Lead, white” ary 12@124%
Lead, white oil — ue
Ochre, yellow bbl. @ 2%
Red Venet’n Am. 3%@ 7
Red Venet’n Eng. 4@ 8
Putty ......... 665
Whiting, bbl. ... @ 4%
Whiting ........... 5%@10
Rogers Prep. .. 2 45@32 65
Msceillaneous
Acetanalid ...... 57@ 176
AMM 2 v 1
Alum, powd, __.. 054%@l1J
Bismuth, Subni-
CFA 1 72@2 00
Burax xtal or
powdered -..... 0b6@
Cantharides, po. : 26@1 6
Calomel 2 12@2 20
Capsicum, pow'd 42@ 66
Canning .......... 6 00@7 S
Cassia Buds -.. 36@
Cloves 25@ 38
Chalk Prepared_. uo 16
Chloroform ..__.. 47@ 64
Choral Hydrate 1 20@1 60
Cocaine ..__.... 12 85@13 50
Cocoa Butter -... 40@ 85
Corks, list, less 30710 to
40-10%
Copperas -....... 34{@ 10
Copperas, Powd. 4@ 10
Corrosive Sublm 1 37@1 S
Cream Tartar -... 25@
Cultie bone ... rit 50
Dextrine _....... 6%@ 16
Dover's Powder 4 00@4 50
Kmery, All Nos. 10@ =
Emery, Powdered @
Epsom Salts, bbls. Sos
Epsom Salts, less 3%@ 10
Ergot, powdered ._. @4 00
Flake, White _.. 15@ 20
Formaldehyde, lb. 09@ 26
Gelating 2... 60@ 70
Glassware, less 55%
Glassware, full case 60%.
Glauber Salts, bbl. @ *
Giauber Salts less 04@
Glue, Brown -... 20@ 30
Glue, Brown Grd 16@ 22
Glue, White -.__ 27 35
Glue, white grd. 2 365
Glycerine ----.-.. 15@ 35
HOpe s.4........, 60@ 75
toume i. 6 45@7 00
Iodoform -.-..... 8 65@9 00
Lead Acetate .. 17@ 265
RENCE @1 &
Mace powdered @1 60
Menthe! ... 4 88@6 00
Morpnine -... 13 58@14 33
ux Vomica -__. 26
Nux Vomica, pow. 15@ 26
Pepper, Black, pw. 35@ 465
Pepper, White, po. 55@ 65
Pitch, Burgundy. 10@ 20
oe ee 15@ 20
Quinine, 5 oz. cans @ 657
Rochelle Salts -... 21@ 31
saccharine -.... 2 60@3 76
Sakt Peter __........... 10@ 22
sSeidlitz Mixture 30@ 40
Soap, green --.. 12%@ 25
Soap, mott cast. @ 2%
Soap. white Castile,
CORE sine aus 5 00
Soap, white Castile
less, per bar __ @1 60
10
Soda Bicarbonate ae 10
Soda, Sal -..... @ 0
Spirits Came = 20
Sulphur, rol... 11
sulphur, Subl. .. +49 10
Tamarinds __.... 20@
Tartar Emetic -_ Soe
Turpentine, Ven. 60 16
Vanilla Ex. pure 1 50@2 00
Venilla Ex. pure 2 2 60
Zinc Sulphate .. 06 li
Webster Cigar Co. Brands
Websterettes ........ 33 60
Cincos sinensis an Oe
Webster Cadillacs -. 75 0
Golden Wedding
Panatellas ........ 75 00
Commodore ......... 96 00
ket prices at date of purchase. For price changes compare with previous issues
ADVANCED
MICHIGAN TRADESMAN
GROCERY PRICE CURRENT
These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
DECLINED
Clorox Cleaner
Purity Oats
AMMONIA
10 Ib. pails, per doz. 8 80
15 lb. pails, per doz. 11 70
25 lb. pails, per doz. 17 65
APPLE BUTTER
Quaker, 12-38 oz.. doz. 2 00
Musselman, 12-38 oz.
BAKING POWDERS
Royal, 2 0%., doz... —
Royal, 4 oz., doz. _
Royal, 6 oz., doz.
Royal, 12 oz., doz.
Royal, 2% lbs., doz... 13 75
Royal, 5 lbs., doz.___. 24 50
- 5
ey
AG As PS a
oar De
Mie Va 4
IE pene yo
PRice FORGO
, 10c size, 8 oz. -_ 3 20
KC, 15¢ size, 12 oz. -. 4 40
KC, 20c size, full Ib.__ 6 80
KC, 25¢ size, 25 oz. -. 9 00
KC, 60c size, 50 oz. -. 8 24
iS, & tb. size 6 5
KC, 10 Ib. size -_--_-__ 6 60
BLEACHER CLEANSER
Clorox, 16 oz., 24s ~- 3 00
Lizzie, 16 oz., 12s -_-. 2 15
BLUING
Am. Ball,36-10z.,cart. 1 00
Boy Blue, 18s, per cs. 1 35
BEANS and PEAS
100 Ib. —
Chili Beans —.-_—-.- 5 00
Dry Lima Beans 100 Ib. : ad
White H’d P.
Split Peas, Yell., 60 Ib. 3 65
Split Peas, Gr’n, 60 Ib. 3 90
Scotch Peas, 100 lb. -- 5 20
can, Nor 116
Queen Ann, No. aes
Queen Ann, No. -- 1 25
White Flame. ce i
and 2 doz 2 28
BOTTLE CAPS
Onl Laennor 1 gross
pkg., per gross ------ 15
BREAKFAST FOODS
Kelingo’s Rrande
Corn Flakes, No. 136 2 50
Corn Flakes, No. 124 2 50
Pap, so; 224 = 2 70
Pep, No. 202 2 00
Krumbles, No. 424 --..
Bran Flakes, No. 624
Bran Flakes, No. 602
Rice Krispies, 6 oz. --
Rice Krispies, 1 0Z. --
All Bran, 16 oz.
All Bran, 10 oz.
All Bran, % Oz. -
Kaffe Hag, 6
BROOMS
Peacock, 4 sewed --
Our Success, 5 sewed
Hustlers, 4 sewed -- 6
Standard, 6 sewed --
Quaker, 5 sewed -_--
Warehouse 6 5
Oy 2 1 ie
Whisk, No. 2 2 25
ROLLED OATS
Purity Brand
Instant Flakes
Zin 1 77%
Large, 12s ~--------+-- 1 8
Regular Flakes
Small, 24s 177%
Large,
China, large, 12s ---- 2 95
Chest-o-Silver, lge. ~~. 2 98
*Billed less one free display
package in each case.
Post Brands.
Grape-Nuts, 24s ~----- 3 80
Grape-Nuts, 50 ------ 1 40
instant Postum, No. 8 5 40
Instant Postum, No. 10
Postum Cereal, No. 0
Post Toasties, 36s --
Post Toasties, 24s --
Post’s Bran, 24s ----
BRUSHES
Scrub
Solid Back, 8 in. ---- 1 50
Solid Back, 1 in. ---- 1 75
Pointed Ends -------- 1 25
No. 50
Peerless -..-....------- 2 60
Shoe ae
No. 4-0 2
Ne, 2-9 2... 3 00
BUTTER COLOR
Dandelion 2 85
CANDLES
Electric Light, 40 Ibs. 12.1
Plumber, 40 Ibs. 12.8
Paraffine,
Wicking ~------------- 4
Tudor, *. per box -- 30
CANNED FRUITS
Hart Brand
Apples
No. 10 —
Blackberries
Pride of Michigan -_--
——
Mich. a | No. 1
Red, No
Pride of aiiek No. 2_-
Marcellus Red ~—-----
Special Pie
Whole White
Gooseberries
No. 30
Pears
Pride of Mich. No 2%
Plums
Grand Duke, No. 2%__
Yellow Eggs No. 2%--
3 25
3 25
Black Raspberries
3 65
Pade of Mich. No. 2.. 3 10
Red Raspberries
4 50
No. 1 - 3 15
Marcellus, IND, 2 3 60
Pride of Mich. No. 2__
Strawberries
Marcellus, No. Z _---- 3 26
Pride of Mich. No. 2__ 3 60
CANNED FISH
Clam Ch’der, 10% oz.
Clam Chowder, No. 2.
Clams, Steamed, No. 1
Clams, Minced, No. %
Finnan Haddie, lv oz.
Clam Bouillon, 7 oz._
Chicken Haddie, No. 1
Fish Flakes. small —-
Cod Fish Cake, 10 az.
Cove Oysters, 5 oz. —_
Lobster, No. %, Star
Shrimp, 1, wet ----._
Sard’s, % Oil, Key --
Sardines, % Oil, k’less
Salmon, Red Alaska__
Salmon, Med. Alaska
Salmon, Pink, Alaska 1 35
Sardines, Im. \, ea. eee
Sardines. Im., %, ea.
Sardines, Cal. ~-._--__ 1 10
Tuna, iy Van Camps,
doz.
Tuna,
doz.
Tuna,
doz.
Tuna,
_
&
an
bipig ua wile leorascees
'
= Chicken Sea,
CANNED MEAT
Bacon, Med. Beechnut 3
Bacon, Lge. Beechnut
Beef, Lge. Beechnut
Beef, No. 1, Corned —_
Beef, No. 1, Roast __
Beef, 2% oz., Qua., sli.
Beef. 4 oz. Qua. sli.
Beef. No. 1. B’nut, sli.
Beefsteak & Onions, s.
Chili Con Car., 1s ~.-_
Deviled Ham, %s ---.
Deviled Ham, %s _---
Potted Beef, 4 oz.
Potted Meat, %
Potted Meat, %
Potted Meat,
Potted Ham. Gen. %
Vienna Saus. No. % 1
Vienna Sausage, Qua.
Veal Loaf, Medium _. 2
Baked Beans
Campbells ~---------.-
Quaker, 16 oz.
Fremont, No. 2
Van Camp, med. --.. 1 %
r= 09 = bet DO BO 4 DO DO OTS
CANNED VEGETABLES
Hart Brand
Baked Beans
Medium, Plain or Sau. 60
No. 10 Sauce ---------. 4.00
Lima Beans
Little Quaker, No. 10 11 50
Little Quaker, No. 1_- 1 25
Baby, No. 2.3. 2
Baby, No, 1: 1
Pride of Mich. No. 2_. 1
Marcellus, No. 10 ---. 7
Red Kidney Beans
5
String Beans
Little Dot, No. 2
Little Dot, No. 1 ---_
Little Quaker, No. 1
Little Quaker, No.
Choice, Whole, No.
Choice, Whole, No.
Cut, No. 10
Pride of Mich., No. 2-- 1 25
Marcellus, No. oe 115
Marcellus, No. 10 ---- 7 25
Wax Beans
Little Dot, No. 2 ---- 2
Little Dot, No. 1 ---- 1
Little Quaker, No. 2-- :
0
55
80
25
45
15
Little Quaker, No. 1--
Choice, Whole, No. 10 1
Choice Whole, No. 2 2 00
Choice. Whole. No. 1 1 35
Cut, No. 10 9 50
Cut, No. 2
Cut, No. 1
Pride of Michigan --
Marcellus Cut, No. 10_ 7 25
Beets
Small No 2% Na
Extra Small, No. 2 --
Fancy Small No. 2 --
Pride of Michigan --
Marcellus Cut, No. 10
Marcel. Whole, No. 2% 1 75
Carrots
Diced, No. 2 -------- 90
Diced, No. 10 ~------- 5 25
Corn
Golden Ban., No. 2-- 1 45
Golden Ban., No. 10 10
Tittle Quaker. No. 11
Country Gen., No. 1--
Country Gen., No. 2_-.1
Pride of Mich., No. 1
Marcellus, No. 2 ---. 1
Fancy Crosby, No. 2-- 1
Whole Grain, 6 Ban-
tam. No. 2 ------- ee
Peas
Little Dot, No. 2 ---- 2
Little Quaker, No. 10 11
Little Quaker, No. 2 -- : 15
Little Quaker, No. 1__ 1
Sifted BE. June, No. 10 9
Sifted E. June, No. 2-- 1
Sifted E. June. No. 1-- 1
Belle of Hart, No. 2.. 1
Pride of Mich., No. 2_- 1
Marcel., BE. June, No. 2 1
Mareel.. FE. Ju., No. 10 7 §
Templar BE. Ju... No. 10 7
No.
No.
No, 2
No.
No.
No. 2
Spinach
No: 24 23 ee 2
No. 2 222 1
Squash
Boston, No. 3 -------- 1 35
Succotash
Golden Bantum, No. 2 . 10
Hart, No. 2 1 95
Pride of Michigan -. 1 85
Marcellus, No. 2 ---. 1 8
Tomatoes
2
Pride of Mich., No. 2% 2
Pride of Mich., No. 2--1
CATSUP
Sniders, 8 oz.
Sniders, 14 oz, ~-------
Sniders, No. 1010 ----
Sniders, Gallon Glass. 1
CHILI SAUCE
Sniders, 8 oz. --------_ 2
Sniders, 14 oz. ---.---- 3
Sniders, No. 1010 --.- 1
Sniders, Gallon Glass. 1
OYSTER COCKTAIL
Sniders, 8 oz, ~--_--- a el
Sniders, 11 yon Bo eg
Sniders, 14 3 0
Sniders, Gallon Glass 1
CHEESE
Roguefort 2.0
Wisconsin Daisy
Wisconsin Fiat
New York June -_------
Michigan Flats
Michigan Daisies
Wisconsin Longhorn __
Imported Leyden -_.___ 27
1 Ib. Limberger _______
Imported Swiss
Kraft Pimento Loaf __
Kraft American Loaf __
Kraft Brick Toaf —_.___ 2:
Kraft Swiss Loaf __.__
Kraft Old Eng. Loaf... 46
Kraft, Pimento, % lb. 1 85
ail bhai et ARES LAE LCE SOLS
Kraft, American, % Ib. 1 88
Kraft, Brick, % Ib. — 1 8
Kraft Limburger,% Ib. 1 85
CHEWING GUM
Adams Black Jack ---- 6
Adams Bloodberry ---- 6
Adams Dentyne
Adams Calif. Fruit
Adams Sen Sen
Beeman’s Pepsin
Beechnut Wintergreen-
Beechnut Peppermint--
Beechnut Spearmint -- _
Doublemint 53
Peppermint, Wrigleys -- 6:
Spearmint, Wrigleys -- i
Juicy Fruit ---. f
Krigley’s P-K
Zeno
Teaberry
Droste’s Dutch,
Droste’s Dutch,
Droste’s Dutch,
Chacolate Apples ---- 4
Pastelles, No. 1 __-- 12
Pastelles, % Ib. —------ 6
Pains De Cafe --_----- 3
Droste’s Bars, 1 doz. 2
Delft Pastelles 2
1 lb. Rose Tin Bon
Bons, 220 2o ee 18
7 oz. Those Tin Bon
Bons
13 oz. Creme De Cara-
que 13
12 oz. Rosaces ------- 10
% Ib. Rosaces -------- 7
¥% Ib. Pastelles ------ 3
Langnes De Chats -. 4%
CHOCOLATE
Baker, Prem., 6 lb. % 2
Baker, Prem., 6 Ib. 1/5 2
cLOTHES LINE
Kemp, 50 ft. _.. 2 du@2
a Cotton,
50@1 e
50 f
Bratded, 50 ft. 2 1
Sash Cord ~----. 1 75@2 25
COFFEE ROASTED
Lee & Cady
1 Ib. Package
Arrow Brand
Boston Breakfast —... 24
‘Breakfast Cup 2
Imperial
J. Va
Majestic 220 29
Morton House <-----. 35%
Nedrow 28
Quaker ooo -— 32
McLaughliin’s Kept-Fresh
Coffee Extracts
M. Y., per 100
Frank's 50 pkgs.
Hummel’s 50 1 Ib. 10%
CONDENSED MILK
Leader, 4 doz. ~....___
Eagle, 4 doz. ~....___ 9 00
MILK COMPOUND
Hebe, Tall, 4 doz. __.
Hebe. Babv, £ doz _.
Carolene. Tall, 4 doz.
Carolene, Raby
EVAPORATED MILK
Pare. Tan 22 2 3 05
Page: Baby: 2.2. 3 05
Quaker, Tall, 10% oz.
Quaker, Baby, 4 doz.
Quaker, Gallon, % doz.
Carnation, Tall, 4 doz.
Carnation, Baby, 4 dz.
Oatman’s Dundee. Tall
April 27, 1932
Oatman’s D’dee, Baby 8 45
Every Day, Tall -__. 3 20
Every Day. Baby -___ 3 20
Pet, Tall 3 15
Pet, Baby, 4 dozen —_ 1 58
Borden's Tall 3 45
Borden’s Baby -_______ 3 45
CIGARS
Canadian Clubs -___
Hemt. Champions -_
Webster Cadillac -_._
Webster Golden Wed.
Websteretts
Cincos
Garcia Grand Babies
Bradstreets ~--_-.-___ 3
La Palena Senators.
Odins
Throw Outs
Perfect Garcia Subl.
Budwiser
Dry Slitz Stogies __ :
CONFECTIONERY
Stick Candy Pails
Pure Sugar Sticks-600c 4 00
Big Stick, 20 lb. case 17
Horehound Stick, 5 lb. 18
Mixed Candy
Kindergarten ~~ __
Paris Creams
Jupiter
Fancy Chocolate
3 5 lb. boxes
Bittersweets, Ass’ted 1 50
Milk Chocolate A A 1 50
Nibble Sticks ~__..__ 1 50
Chocolate Nut Rolls — 1 60
Blue Ribbon ~— _____ 1 25
Gum Drops Pails
Champion Gums _______ 15
Challenge Gums ____. a. 13
Jolly Strings 16
Lozenges Pails
A. A. Pep. Lozenges __ 14
A. A, Pink Lozenges __ 14
A. A. Choc. Lozenges__ 14
MoLLO Hears t--ii-iw__ 18
wuaited Milk Lozenges .. 2”
Hard Goods
Lemon Drops 17
O. F. Horehound drops 15
adise Syuuares ~~ LLL 16
Peanut Squares —____ oe ee
Cough Drops
vP utnain’ s
Luden’s
Specialities
Pineapple Fudge _._.__ 18
Italian Bon Bons 16
Banquet Cream Mints__ 23
Handy Packages, 12-10c 76
COUPON BOOKS
50 Keononuc grade 2 o4
1u0 Kconomic grade 4 ov
dvU0 Kconomic grade 20 vV
1000 Economic grade 37 50
Where 1,000 books are
ordered at a time, speciai-
ly printed front cover is
furnished without charge.
CREAM OF TARTAR
6 bl boxes: 2. =a (42
DRIED FRUITS
Appies
N. Y. Fey., 60 lb. box 13
N. ¥. cy., 14 oz. pkg. lo
Apricots
Evaporated Choice —_ 13
Evaporated, Fancy _ 18
Evaporated, Slabs _____
dx, Hancy 22. 86
Currants
Packages, 14 oz, -... 17%
Greek, Bulk, lb. ~--__ 16%
Dates
12s, Pitted 1 85
12s, Regular 1 40
Imperial,
Imperial,
Peaches
Evap. Choice ~-______ me
Fancy
Lemon, American _____ 24
Orange, American ______ 24
Raisins
Seeded, bulk ~_____.___ 8%
Thompson’s s’dless blk 8%
Thompson’s_ seedless,
AS Ome) cece 10
Seeded, 15 oz.
California Prunes
90@100, 25 lb. boxes__.@05
80@90, 25 lb. boxes__@05i%
. boxes..@06
. boxes__.@06%
. boxes_._.@07
. boxes._@16
sitiinact anton
April 27, 1932.
Hominy
Pearl, 100 lb. sacks __ 3 60
Bulk Goods
Elbow, 20 Ib. ~-------__ 05
Egg Noodle, 10 Ibs. -_ 15
Pearl Barley
OE oo Tt OO
Harley Grits -------_ 5 ov
Chester 220 3 50
age
Want india. 20-0 0 46
Tapioca
Pearl, 100 lb. sacks __ 7%
Minute, 8 oz., 3 doz. 4 06
Dromedary Instant _. 3 50
Jiffy Punch
3 doz. Carton ____-___ 25
Assorted flavors.
FLOUR
v. C. Milling Co. Brande
Ely White 220.0 8 5 10
Harvest Queen -.-___ 5 20
Yes Ma’am Graham,
BOs es 1 40
Lee & Cady Brands
Home Baker -____-_-_.
Cream Wheat --_----
FRUIT CANS
Mason
Ff. O. B. Grand Rapids
Baw gine 2
One pint 220s 7 35
Giie ‘quart. 2-0 eo 8 55
Half gation =2:-:.-
FRUIT CAN RUBBERS
Presto Red Lip, 2 gro.
CATON 2 70
Presto White Lip, 2 :
Pro. Garton = 22. 76
GELATINE
Jell-O, 3 doz. -___-___ 2 37
whinute, + UUs. oc nee eas
Plymorth White -._. ! °5
Quaker, 3 doz, ---.-- 1 75
JELLY AND PRESERVES
Pure, 30 lb. pails ---- 2 60
Imitatin, 30 ib. pails 1 60
Pure. 6 oz.. Asst.. doz. 9
Pure Pres., 16 oz., dz. 2 20
JELLY GLASSES
8 of:, per doz: =... _
Margarine
1. VAN WESTENBRUGGE
Food Distributor
ee
t
ree i
Cea
LOLEOMARGARINE
Cream-Nut, No. 1 -. 12
Peeola; No, (i 22. 09
BEST FOODS, INC.
Laug Bros., Distributors
Nucoa, 1 Ib. ------------ :
Holiday, 1 Ib. --------- 1
Wilson & Co.’s Brands
Oleo
pe ee oe 10
Special Rol] 22. 13
MATCHES
Diamond. 144 hox -- 4 76
Ss light. 144 box-- 4 75
Sn met Label, 144 bx 4 75
Ohio Blue Tp, 144 box 4 75
Onio Blue Tip, 720-le 3 80
*ReRilable, 144 ---—---
*Federal, 144 ----------
Safety Matches
Red Top, 5 grofi case 4 15
MULLER’S PRODUCTS
Macaro 9 os. 8
Spaghetti % on... 2 20
Elbow Macaroni, 9 oz. 2 20
= Noodles, 6 oz. ____ 2 20
< Vermicelli. 6 oz. 2 20
Egg Alphabets. 6 oz... 2 20
Egg A-B-Cs 48 pkgs.__ 1 30
NUTS—Whole
Almonds, Tarragnna__
Brazil, large —...______
Fancy Mixed -________
Filberts, Sicily ~...__
Peanuts, Vir. Roasted
Peanuts, Jumbo, std.
Pecans, 3, star ...___ *
Pecans, Jumbo Se
Pecans, Mammoth __ 50
Walnuts, Cal. ______ 23 -
Gickory (22500
Salted Peanuts
Faney, No. J 20 8
Shelica
Almonds Salted ________ 9d
teanuts, Spanish.
125 lb. bags —~______ a o%
Bilberts (2
Pecans Salted -_-____ BB
Walnut California ____ 40
MINCE MEAT
None Such, 4 doz. __ 6 20
Quaker, 3 doz. case -_ 3 15
Yo Ho, Kegs, wet, lb. 16%
OLIVES
2 oz. Jar, Plain, doz. 1 16
8 oz. Jar, Plain, doz. 1 40
16 oz. Jar, Plain, doz. 2
Quart Jars, Plain, doz. 3
5 Gal. Kegs, each ____ 7
3 oz. Jar, Stuff.. doz. 1 15
8 oz. Jar, Stuffed. dozz. 2
16 oz. Jar, Stuff., doz. 4
1 Gal. Jugs, Stuff., dz. 2
PARIS GREEN
is
PETROLEUM PRODUCTS
Including State Tax
From Tank Wagon
Red Crown Gasoline __ 15.3
Red Crown Ethyl __-_ 18.8
Stanoline Blue ~-_____ 13.3
In tron Barreis
Perfection Kerasine __ 10.7
Gas Machine Gasoline 38.2
Vv. M. & P. Naphtha__ 16.4
1SO-VIS MOTOR OILS
in tron Barreis
fron Barrels
Bight 2 es 6
Medium 2220002 6
Heavy -22 00 6
Special heavy —-----.__ 6
Extra heavy —......_.__ 6
Polarine “HO 222 6
Transmission Oil --.. 6
Finol, 4 oz. cans, doz. 1
Finol, 8 oz. cans, doz. 2
Parowax, 100 Ib.
Parowax, 40, 1 Ib.
Parowax, 20, 1 Ib.
Semdac, 12 pt. cans 2 95
Semdac, 12 at. cans 4 90
PICKLES
Medium Sour
5 gallon. 400 count ._ 4 76
Sweet Small
5 Gallon, 500 -------- 7 25
Dil Pickles
Gal, 40 to Tin, doz. -- 8 15
32 oz. Glass Picked_. 2 25
32 oz. Glass Thrown . 1 **
MICHIGAN TRADESMAN
Dill Picktes Bulk
S Gab, 200) 2 65
10 Gal. 650 00 li 25
15 Gal. §30@ 2... 30 00
PIPES
Sob, 2 doz. in va | vu@) Zu
PLAYING CARDS
Battle Axe, per duz. 2 66
Bicycle, per doz. -... 47
Torpedo, per doz. ____ 2 50
POTASH
Babbitt's. 2 auz. .__. 2 75
FRESh MEATS
Beet
Top Steers & Heif. __.. 14
Good St’'rs & H’f. -___ ll
Med. Steers & Heif. __ 10
Com. Steers & Heif. _. 09
Veal
Top 2.22032 12
Good 2...
Medium
Lamb
Yearling Eamb 2. 17
Good, 2 ae 15
Medium 020000. — 10
HOOF 2 08
Mutton
Good 22 08
Medium 222 06
Foor 22 04
Pork
Loin med. 20 rE
Butts 2 09
Snoulderg (20 06%
Spareribs «22000 06%
Neck bones _.... 03
Erimmings 220000) 06
PROVISIONS
Barrelea Pork
Clear Back __ 16 00@20 00
Short Cut Clear ____ 16 00
Dry Sait Meats
D S Bellies 18-29@18-10-8
Lara
Pure in tierces —~_____ 5%
OU 1D. tds -.__ad\ aac ‘
ov 1b, LUDS ____advance
“U ib. pais ____auvance %
\U Ib pails _-__auvance %&
d lb. pails _._auvance |
3 Ib. paiis ~-a@duvalice |
Compound tierces ____ 8%
Compound, tubs ______ §
Sausages
Bologna 200 -_ ag
RANGE iS
Frankfort 4 15
Pork 20
CF 19
Tongue, Jellied ________ 25
Headcheese ____________ 15
Smokea Meaie
Hams, Cer. 14-16 Ib. @15
Hams, Cert., Skinned
eS
Ham, drieu vce:
Knuckles —_______ @25
California Hams __ @12z%
iichae Bollea
cam coos @16
Boiled Hams _______ @22
Minced Hams ~______
Bacon 4/6 Cert. ___. @15
Beet
Boneless, rump -____@22 00
RICE
Fancy Blue Rose _____ 3 50
Fancy Head ......_ 06%
RUSKS
Postina Biscuit Co.
18 rolls, per case ____ 1 80
12 rolls, per case -_-. 1 20
18 cartons, per case__ 2 1b
12 cartons, per case__ 1 45
SALERATUS
Arm and Hamuner _. 3 7d
SAL SODA
xnulated, ov ibs. cs. 1 3d
ranulated, 1S Z% Ib
packages ..... 1 10
COD FISH
Micdes _..... 20
Peerless, 1 1b. boxes 19
Old Kent, 1 Ib. Pure 27
Whow Cad
HERRING
Holland “erring
Mixed, Kegs -- ----- 76
Mixed, half bbls. -_-
Mixed, Dbie. ........_
Milkers, Kegs --_--_- 86
Milkers, half bbls.
Milkers. bbis. ........__
Lake Herring
% Bb, 100 lbs. ._.
Mackeral
Tubs. 60 Count, fy. fat 6 uw
Pails. 10 Ib. Fancy fat 1 o¢
White Fisn
Med Fanev fut: th *
Milkers, bbls. ______ 18 50
K K K K Norway __ 19 5v
» lh pails
Cut Lunch
Boned, iW Ib. boxes it
SHOE BLACKENING
2 in 1, Paste, doz. ___ 1 130
E. Z. Combination, dz. 1 30
Dri-Foot, doz.
Bixbys, Doz.
Shinola. doz. 2. $0
STOVE POLISH
Blackne, per doz. ____ 1 30
Black Silk Liquid, dz. 1.30
Biack Silk Paste, doz }
Enameline Paste, doz. 1 30
Enameline Liquid, dz. 1 30
E. Z. Liquid, per doz. 1 30
Radium, per doz. ____1 30
Rising Sun, per doz. 1 30
Sd4 stove Knarnel, uz. 2 su
Vulcanol, No. 10, doz. 1 30
Stovoil, per doz. —._ 3 00
SALT
F. O. G. Grand Rapids
Colonial, 24, 2 lb
Colonial, 36-14% ______
Coivnial, on 24-2 1
Med. No. 1 Bbls. ____ 2 50
Med. No. 1, 100 tb. bk. 1 00
Farmer Spec., 70 lb. 1 00
Packers Meat, 50 Ib. 65
Crushed Rock for ice
cream, 100 Ib., each 85
Butter e. 280 lb. bbl.4 °
tiock. 50 1
Baker Salt. 380 Ib. bbl. 3 80
6, 10 lb., per bale _._.. 93
20, 2 lb., per bale ___. 1 00
28 lb. bags, Table _._.. 40
Free Run’g, 32 26 oz. : 40
Five case lots ~~~ -- 36
Indized, 32. 26 oz. _- ; 40
Five case lots... 2 30
BORAX
Twenty Mule Team
24 | Ib. packages __ 3 35
‘% 10 oz. packages -. 4 40
9) ', oz. packages __ 4 6
CLEANSERS
x0 can cases, $4.80 per case
WASHING POWDERS
Bon Ami Pd., 18s, box 1 90
Hon Ami Cake, 18a __1 62%
Rrillo ae eae 85
Climaline, 4 doz. ____ 3 80
Grandma, 100,°d5¢e ---- 3 -
Grandma, 24 Large . 3 7f
Snowboy, 12 Large -_ 2 55
Gold Dust, 12 Large 2 25
Golden Kod, 24 ---.-- 4 26
La France Laun., 4 dz. 3 60
Old Dutch Clean., 4 dz. 3 40
Octagon, 9s ......._. 3 90
Ringo, 406 _.....__....._.. 3 20
Rineo, 745 5 25
— No More, 100, 10
RSE Enc bersme ems ans 3 85
Rub No More, 20 Lg. 4 00
Spotless Cleanser, 48,
20 a. 3 85
Sani Flush, 1 doz. .. 2 25
Sapoho, 3 dos, —....... 3 15
Soapine, 100, 12 oz. _. 6 40
Snowboy, 100, 10 oz. __ 4 00
Speedee, 3 doz. -_-_-- 7 20
Sunbrite, 50s _..-.._._ 2 10
Wyandotte, 48s -____- 4 75
Wyandot. Deterg’s, 24s 2 75
SOAP
Am. Family, 100 box 5 60
Crystal White, 100 __. 3 50
Bie dack. Gs 4 30
Fels Naptha, 100 box 5 00
Flake White, 10 box 2 92
Grdma White Na. 10s 3 50
Jap Rose, 100 box ____ - 40
Fairy, 106 box .. 00
Palm Olive, 114 box un 00
Lava, §6 bor ... 2 25
Octagon, 140 oo 5 00
Pummo, 100 box ______ 4 85
Sweetheart, 100 box 5
Grandpa Tar, 50 sm. 2
Grandpa Tar, 50 lge. 3 50
Trilby Soap, 100, 10c 7
Williams Barber Bar, 9s
Williams Mug, per doz. 48
SPICES
Whole Spices
Allspice, Jamaica .... @24
Cloves, Zanzibar __.. @36
Cassia, Canton ______ @24
Cassia, 5c pkg., doz. @40
Ginger, Africa; —___._ @wiy
Mizee, No}... @30
Mixed, oc pKgs., uoz. w4o
Nutmegs, 70@90 __._ @50
Nutmegs, 105-1 10 __. @48
Pepoer, Black @23
Pure Ground in Bulk
Allspice, Jamaica -_.. @25
Cloves, Zanzibar -... @45
Cassia, Canton —.._ @25
Ginger, Corkin a Gal
ee @26
Mace, Penang ...____. @385
Fepper, Bieack @z6
Numtegs 0 31
Pepeper, White —-._.__ @338
Pepper, Cayenne -.... @36
Paprika, Spaish ~_____ @36
Seasoning
Chili Powder, 134 oz... 65
WVEIGEYyY Sa, o GOA. ...... ve
Same, 2 Oe 2 85
SARRIRIEN NG shee 4 so
CPG i do
HODCIY, d% vs. .... % do
Kultcnen Bouquet —-_-. 4 ov
doaurel Leaves -..... zu
Marjoram., i of. ...... ye
mayer tof . 65
‘cayie, £ 66, ....... yu
Tumeric, We of, ___. 65
STARCH
Corn
Kinsford, 24 lbs. -... 2 30
Powd., bags, per 100 3 25
“reo, 24, 1 Ib. pees. 1 62
Cream, 24-1 ......... 3 20
Gloss
Argo, 24, 1 Ib. pkgs. 1 52
Argo, 12, 3 lb. pkgs. 2 17
Argo, 8, 5 lb. pkgs.__ 2 46
Suver Gloss, 4.38, is . ll%
Elastic, 32 pkgs. -... 2 55
Sige, Geb oo.
Tiger, 66 Me, 2 16
SYRUP
Corn
Blue Karo, No. 1% —. 2 54
Blue Karo, No. 5, 1 dz. 3 63
Blue Karo, No. 10 -_ 3 33
Red Karo, No. 10 _.__ 3 59
tmit. Maple Flavor
Orange, No. 1%, 2 dz. 3 10
Orange, No. 5, 1 doz. 4 74
Maple and Cane
Kanuck. per gal .... 1 50
Kanuck, 5 gal. can -_ 6 50
Grape Juice
Welch, 12 quart case 4 40
Welch 24 pint case. 4 50
Welch 36-4 0z. case -. 2 30
COOKING OIL
Mazola
Pints, 3 dos. ........ 4 60
Quarts, } doz, ..._____ 4 30
Half Gallons, 1 doz. 7 75
Salions. %& doz. ..... 7 2%
TABLE SAUCES
Lee & Perrin, large. 5 75
wea & Perrin, small. 3 35
PUOGRE siete 1 6
BEA SOE BGT iene 2 40
Toebusco, 4 68. 2.1.0. 4 26
Shu Yuu, 9 oz, dow... 2 26
Ack, MAREE cc a 4 1%
A SO ci 2 85
Cae 2a 2. ea
TEA
Blodgett-Beckley Co.
Royal Garden, % Ib.__ 75
Royal Garden, % Ib. _. 77
Japan
Mediuwn 03 22@27
Cheese oo 36@40
way bites
No. 1 ae
Gunpowder
Chaieg 40
BObey i
Ceyton
Pekoe, medium __._____ 48
Englisn Breakfast
Conguu, medium _____ 23
Cungeu, Choice -~--- d0v@so
Cuusxeu, Patcy ____ 4ZWts
Ootong
ENN oy
CBUe tu
PaNGy oe bu
TWINE
Cotton, 3 ply cone aaais
Cotton, 3 ply Balls ____ ro
m 5 eeeae
Grand Rapids
cider, 4G Gras 17
White Wine, 40 grain__ 20
WICKING
Ne. 0, per grogs ...__. ou
No. 4, per grusa _.___ 1 Zo
vu. 4, POF gross _...._. i ou
No. 6, per gross _____ 2 su
Peerless Kolis, per doz. yu
Kuchester, No. 2, doz 6u
Kuchester, No. 3, doz. 2 0U
Mayo, per dad, _ 75
WOODENWARE
Baskets
Bushels, Wide Band,
wood handles ______ 2 00
Market, drop nanuic__ yu
Markel, single handie_ vo
Market, SG es 1 ov
SpHot, large ........ a oe oe
Splint, Medium ______ 7 bu
Sunt, aah 6 ov
Churns
Barrel, 5 gal., each __ 2 4u
Barrel, 10 gal., eacn__ z oo
3 tO © gal., per gal. __ du
Pails
10 yt. Galvanized ____ 2 of
44 yt. Galvanized __ 4 ow
44 at. Galvanized _... ¢ iv
iz qt. Miaring Gal. Jr. ao uv
le at. Tin Dairy —_.... @ ww
Traps
Mouse, Wood, 4 noles. ou
Mouse, wood, 6 noies_ 4u
Mouse, tin, 0 noles __ ou
SOS, WHO i uu
ERS, OONTOS 2.5 4 uv
Mouse, spring ....__.. 20
Tubs
Large Galvanized _._. & 7b
mecuiuin Gaivanizeu __ ( 1a
omen Galvanized -... 6 1b
Washboards
BBRNEE, GIDE ..2.nencon 2 ov
brass, simgie 0 av
Ulass. singie 0 vu
Duuble Peerless —..... 3S ou
Single Peerless —..... (ove
Nourtnern QWucen —.___-_ do ve
(invert 4... é
Wood Bowls
Ao in, MUS oa v0
£o 0h, Skee oo ¥ uu
Lt in. Baier 2 is uv
AD 10, SOOGNOE cies, zo vv
WRAPPING PAPER
Fibre, Manila, white __ 05
Ne. 5 Migr oo V6O%
Buteners iy 06
RIA oe 05
MPett String v9
YEAST CAKE
Magic, 3 da 2 7
Sunlight. 3 doz. _.... 2 70
Sunlight. 1% doz. -___ 1 36
Yeast Foam. 3 doz. .. 3 76
Yeast Foam, 1% doz. 1 35
YEAST—COMPRESSED
Fleischmann, per doz 30
Keg Star, per doz. -..- 20
SHOE MARKET
Michigan Retail Shoe Dealers Association.
President—Elwyn Pond, Fiint.
Vice-President—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins
Association Business Office, 907 Trans-
portation Bldg... Detroit.
Selling Shoes By Collective Action.
American industry has waited for
some external force to give it a new
prosperity momentum. We are now
at the stage where raids on the Treas-
ury of the United States have been
recommended as self-starters toward
better business.
At the moment American business is
paralyzed by the obsession that busi-
ness will not get better unless some
external force is brought into play.
Some men advocate that the Govern-
ment borrow bond money or run its
printing press to produce new money—
or to give it away in a big bonus—or
to finance public works. The cure by
any of these forms of inflation may
prove to be worse than the depression
itself,
Isn’t it about time that we all return-
ed to the consideration of the part each
industry can play in increasing the
consumption of its goods? The auto-
motive industry leads the way. It ex-
pended over $3,000,000 in promoting
Auto Sales Week and achieved very
favorable results. There was a col-
lective interest in making the public
conscious that week of automobiles and
the pleasures of the outdoors in spring-
time. The industry itself tried its best
to lift retail sales of cars by collective
action. There was plenty of competi-
tive salesmanship but the big stimulus
was given by the trade centering all
efforts into one magnificent sales week.
Now we come to the point of asking
a trade to consider a united presenta-—
tion of sport styles of footwear, salable
to every man, woman and child. It is
true that every store carries and dis-
plays and sells sport shoes; but noth-
ing has been done in concerted action
to develop a National interest in these
shoes at a psychological time favorable
to every section of the country. We
have, in the shoe, an article that lends
itself readily to concerted promotion.
It is possible to get every dealer, every-
where, to put into his window, his ad-
vertising and his promotion, the theme
of sport shoes. It is possible to do a
collective job. All that we lack is a
sense of unity. We fight one another
as competitors for the public’s shoe
money. What we don’t do is fight
every other industry for the little sum
of money that might better be spent
for new shoes than for almost any-
thing else.
We lack nothing except the courage
to do the obviously necessary thing—
show the shoes at one time; promote
the shoes at one time; and sell the
shoes at one time—and make the
American public conscious of the fact
that they need sport shoes at this time.
The shoe industry can prove that it
can lift itself up by its own sales ac-
tivity and then it will be doing its
best in liftng the slump effecting all
industries.
We believe that it is possible for an
industry to collectively do a job that
it can’t individually do as well. Here’s
MICHIGAN TRADESMAN
what we have in mind—finding some
common selling idea that can be used
by every store in town at the same
time. We believe we have found it in
National Sport Shoe Week—May 23-
28. We therefore announce it as an
open promotion to stimulate public in-
terest in sport shoes.
We will have much to tell on “how
to do it” in windows, advertising, over
the radio, news releases and publicity
promotion in the issues of April 30,
May 7, May 14 and May 21. A month
of preparation for a serious test of the
possibilities of “getting more shoes
sold right” early in the season.—Boot
and Shoe Recorder.
—__6> > _
Cheap Town Makes Cheap Fu-
neral.
Last week we had a Dollar day
at Emporia, and thousands of dol-
lars were spent on Commercial
street by buyers who found gen-
uine bargains. These bargain days
and dollar days furnish occasions
when merchants can clean up
their stocks, thin over crowded
lines, get rid of odds and ends
that have not been selling well
but which are good material sold
at a narrow margin, and on the
whole, everything considered are
sold upon a commercially wise
policy, even if at a low profit. The
bargain days and the special sales
are legitimate commercial vehicles
for disposing of honest goods in a
wise transaction profitable to the
buyer and the seller.
Having said which, the Gazette
now desires to talk to the buyers
and the merchants of this town
about another entirely different
tendency, the tendency to go
“cheap,” to sell, not seasonally
once or twice a year, but day in
and day out cheap stuff at cheap
prices, promoting transactions
which do neither side of the bar-
gain any great good.
The Gazette has a larger inter-
est in this community than that
which goes with the immediate
dollar. It is easy to grab off the
immediate dollar, the quick, more
or less dirty dollar in advertising,
but the gazette expects to be run-
ning here on something like the
same management for the next
quarter of a century. Hence we
feel licensed to talk to advertisers
and buyers alike and advise them
to begin considering quality.
In the subsidence of wealth all
over this world in the last four
years, buyers have been looking
for things that would merely piece
out—which means cheap things
at cheap prices. All the world is
going cheap. Incidentally it is
going busted while going cheap.
Forty years ago Benjamin Harri-
son lost the presidency by saying
that ‘“‘a cheap coat makes a cheap
man.” But it is true just the same.
Cheap’ merchandising makes
cheap people. By cheap, we mean
shoddy, make-shift, pretend-to-
be, just-as-good, substitutes, sec-
ond and third-grade stuff. Quality
costs but it lasts, and in the end
quality is cheaper than shoddy.
Now a word to the advertisers.
You can’t make any money selling
goods at a loss. “‘Leaders’’ do not
get you anywhere. In the first
place, shoppers come and buy
your leaders priced at a loss and
leave your store and go after the
other things where they know they
can get values. And the more
money you sacrifice drawing
crowds to your stores by leaders
priced below cost, the sooner
there is going to be a cloth sign
tacked over your front door which
reads: “Selling out at cost,” or
“Bakrupt Sale,’’ or ‘Removal
Sale.’’ In the second place, cheap
merchandise threatens your good-
will. When your customers real-
ize you sold him something cheap,
which proved unsatisfactory, those
customers will resent it and trade
elsewhere in the future. Carry
quality goods, advertise quality
goods—goods that you can stand
back of as represented—make a
low profit above overhead ex-
pense, but make a profit. That
does not mean we cannot hold
bargain sales now and then to re-
duce stocks and clean out odds
and ends. Dollar days and special
sales based on store needs for
new goods are wholesome.
And now the community. Re-
member this: Cheap merchandis-
ing makes a cheap community. In
Atchison in the last year, ten
stores have closed out, some in
failure. Why? Because merchants
thought they could make money
on leaders priced below cost and
they got something started they
could not stop. When everybody
prices a different leader, the whole
merchandising structure of a town
is on a minus cost basis and sooner -
or later the bats fly in at the win-
dows of that town, the coyotes
run the streets, and the sheriff's
auctioneer is the town’s merchant.
Emporia cannot afford to go
cheap. Somewhat it is the busi-
ness of the merchants to see that
it doesn’t; but largely this is the
business of the buyer. For every
penny you save on cheap stuff
your town sinks that much lower
and your property cut down that
much. Cheap merchandising soon
April 27, 1932
is reflected in vacant buildings.
Vacant buildings bring lower rent.
Lower rent brings lower real es-
tate values. Up come the cloth
signs and down goes the town.
We have thought a long time
before writing this editorial. We
of the Gazette are in the same
boat with the merchants. We
could jam the paper full of ad-
vertising of cheap merchandise
sold at a loss. And the merchants
would make a minute daily bal-
ance—not “profit on sales of
cheap leaders.’ But ten years
from now with 5,000 off the pop-
ulation, where would the Gazette
be? Where would we all be? This
is a serious matter for Emporians
who are here to stay.
A cheap town makes a cheap,
quick funeral. — William Allen
White in Emporia Gazette.
—_——_ + -+___
Buying Slumps in Rug Market.
A sharp decline in the volume of
floor coverings orders was noticeable
in the wholesale market last week in
spite of efforts by large mills to mar-
ket “dropped” patterns at substantial
discounts. Buyers, according to trade
authorities, have lost interest in the
market for the present and are not
attracted even ‘by the 10 to 25 per cent.
discounts available on the discontinued
patterns. A similar lack of buying in-
terest slowed up the activity in the
hard-surface market and has caused
several large producers to delay sched-
uled announcements of price increases
on light-weight merchandise.
———_>-+--
Felted Steel Prevents Corrosion.
A new corrosion resistant and fire
proof material recently developed con-
sists of felt cemented to steel under
heat and pressure with a metal ad-
hesive. The outer surface is a felt with
whatever characteristics are desired,
with a chemical which will resist the
particular corrosion to which the ma-
terial is likely to be subject. The
felted steel can ‘be sheared, bent, cor-
rugated, rolled, and drawn, and can
be finished with paint or lacquer.
Darwin must have been wrong.
Monkeys don’t howl helplessly while
one elected to serve them loots the
bananas.
—_+~+>_____
The chains of habit are too weak to
be felt until they are too strong to be
broken,
ositive protection
plus profitable investment
is the policy of the
WY
MICHIGAN 244 SHOE DEALERS
MUTUAL FIRE INSURANCE COMPANY
Mutual Building
: Lansing, Michigan
April 27, 1932
MICHIGAN TRADESMAN
OUT AROUND.
(Continued from page 9)
with Marshall Field. He is now in
this country with his daughter and in
am interview a day or two ago said
that a revival of “pioneer spirit” should
be a major factor in establishing
healthy business conditions.
“T think many of the difficulties
facing business to-day seem _ oppres-
sive because we have been inclined to
become soft,” Mr. ‘Selfridge said.
“Easy-going routine habits have been
developed, with the result that there
are now many tender spots which are
painful. Perhaps more than any other
factor, a return to pioneer hardiness
and methods will help in solving cur-
rent problems.”
Mr. ‘Selfridge said that the acid test
of imagination and creative thinking is
being applied to merchandising, “Man-
agement which is not thinking con-
structively, creating or adapting, isn’t
management at all,” the declared,
“To permit constructive thinking,
management must relieve itself of the
many details that can be entrusted to
others lower in the ranks who can do
these tasks as well, and much more
cheaply. Management to-day com-
prises far more than signing checks
and doing work that a clerk at $10 per
week can do as well. Practices of
this kind constitute one of the chief
extravagances im management.”
Turning hhis attention to other as-
pects of -retailing, Mr. Selfridge went
on to say that the high turnover rate
of 9.2 obtained by the Selfridge store
last year was largely due to extreme
watchfulness, elimination of over-
buying and keeping merchandise con-
tinually before consumers. ‘Stocks of
the English stores, he said, are in
good shape, the result being an im-
proved gross margin of profit and bet-
ter turnover,
Questioned as to the reasons for the
low ratio of operating expenses in the
Selfridge establishment, which amount
to 22 per cent., he traced this to ab-
sence of heavy charges for consumer
returns, deliveries and other expensive
service features. American stores
have an expense ratio ranging from 26
to 35 per cent.
“The English public represents an
old, disciplined civilization,” Mr. Sel-
fridge continued. “The percentage of
returned goods is small; ‘fickle con-
sumer buying and returning of mer-
chandise to the stores simply isn’t
done. Facilities for delivery, or dis-
patching as it is called in England, are
on a much more limited scale than
here, much less than 50 per cent. of
transactions representing deliveries.
“The British ‘buying public has not
acquired thabits that are extravagant
and costly to the stores, And the
English stores are taking no steps to
encourage them to acquire such habits.
Where there appears any attempt to
impose on the stores, the latter cour-
teously take steps to correct the situa-
tion, The British public is very rea-
sonable, unantagonistic and takes a
co-operative view of things.
“There is no mistaking the fact that
the large scale distributing business in
England has established itself as a
major industry. In other words, it is
a very important factor in the com-
merce of the country.
It has achieved
that position through the use of ut-
most good sense, high efficiency, enter-
prise and imagination. The British
department store is being built into
the actual daily life of the people.”
‘Referring to the dole and its effect
on British retailing, Mr. Selfridge said
the country apparently hadi no alterna-
tive, but that the dole cost the depart-
ment stores more than was gained
through a return in sales. He declared
that the food trades and breweries re-
ceived the major benefits in distribu-
tion channels,
Mr. Selfridge went on to express
sympathy with the idea of the quality
movement in this country, but said
that the department store is required
to sell merchandise at prices cus-
tomers want to pay.
“Consumers to-day are in a mood
to economize, and the store should not
try to squeeze out another pound in
a sale when it ought not to do so. As
far as giving better quality for the
price level currently prevailing, that
really has ‘been an effort of merchan-
dising for years; certainly this effort
should ibe no different to-day than it
should have been in 1929,”
The departure of Great Britain
from the gold standard has helped the
British stores and has also proved a
stimulant to English industry, he said.
The crowded appearance of the Self-
ridge store, he added, gives little in-
dication of a depression.
In conclusion Mr. Selfridge traced
the high productivity of the sales per-
sonnel of his organization to their
loyalty, responsiveness and the careful
selection of high types of employes.
“They leave nothing under-done and
cultivate individual qualities and a
happy spirit of service,” he said.
E. A. Stowe.
Tender in Leelanau
County.
Traverse City, April 20—One of our
good customers, Robert Sogge, of Sut-
tons Bay, was in our store a few days
ago and handed us a copy of a poster
advertising a sale of various food stuff
commodities. You will notice that the
goods advertised on this poster are
not to be paid for im cash, but the
medium of exchange in the oe
Peninsula consists now of egg In
fact, Mr. Sogge is not waiting me the
Government to go off the gold stand-
ard, but has taken the initiative and in-
stead of being paid for his merchandise
in cash he is now accepting eggs as a
medium of exchange. We thought
you might be interested in this novel
manner “of conducting business and for
that reason J am sending it on to you.
Perhaps you may be able to use this
in your next edition of the Tradesman.
Fred D. Vos,
Grand. Traverse Grocer Co.
Eggs Legal
Pres,
SPECIAL HEN’S EGG SALE
If money is scarce, use eggs if you
like.
2 ibs sueae oo 14 eggs
1 tb macaronr 22200 4 eggs
1. box mateltes 908 es 4 eggs
1 can salmon 20). 14 eggs
1 bar Po & G soap =)... 3 eggs
2 jb) box crackers -- 9 20 19 eggs
1 loat bread 42 ie 8 eggs
2 ibs oatmeal {es oe 6 eggs
1 ib. coffee 22 17 eggs
TID. mice ee 4 eggs
1 pke. corn flakes 9 ee 9 eggs
SOGGE’S CORNER
—_o + >__
What’s the use? By the time you
develop eternal convictions the world
changes its opinions and you're an old
fogy.
How To Keep Down Fire Losses.
(Continued from page 6)
hazards will greatly aid in reducing in-
surance rates. ‘Shingle roofs and bad
chimneys should be legislated against
iby our cities. ‘Things and conditions
which are likely to cause a fire should
not be permitted in the fire zone or
congested district of any city, They
make high insurance rates.
The structure and condition of one’s
own building is a large factor in the
insurance rate ‘thereon and on ithe con-
tents thereof. Have it as nearly fire-
proof as possible. Perhaps one can-
not have a fireproof building for one’s
business, but one can keep the place
clean and in good repair.
People should beware of bad wiring,
poor chimneys, defective heating ap-
paratus, waste paper, rubbish, gasoline,
and other inflammables and generally
bad conditions. These all make insur-
ance rates high,
There is nothing much _ technical
about keeping a place clean and safe.
The remedy is carefulness and watch-
fulness—easy to say and difficult to
‘observe,
The local fire chief or one of his in-
spectors should look a place over now
and then. His directions should be
followed. If everyone would do this
it would help greatly to reduce insur-
ance rates.
One may have one’s own place in
good condition and find one’s insur-
ance rate high because of some con-
dition in the building next door or in
the same block. One should call on
one’s ifire chief or the State Fire Mar-
shal Department for assistance.
No person should have to pay extra
insurance because some other person
maintains a fire hazard nearby. Per-
haps we can sometime get a state law
that will correct this injustice, which
is an all-too-common thing.
The {fire problem is being solved in
the cities by ordinances, efficient fire
departments, and good fire-fighting
means and equipment. But in the small
cities, towns and rural districts it-is
far from a solution, and in these places
the fire-loss ratio is very high. This
tends to keep up rates all over the
state.
The best investment any municipal-
ity can make, under proper conditions,
is money invested up to a reasonable
point of efficiency in means to fight
fire, It will pay big dividends, whether
times are good or bad.
I think it will pay to look into these
things. It will pay, and help reduce
insurance rates.
Country districts and small towns
can now purchase fire fighting equip-
ment. Wherever conditions are favor-
able such provision for fire fighting
means will, within reasonable limits,
prove to be a very paying investment
and should be encouraged.
Indiana has been fortunate in not
having insurance rates increased. Sev-
eral other states have been subjected
to such increases. Our good fortune
has been largely due to our capable
fire departments, the work of fire-
prevention agencies, and the spread of
the doctrine of being careful where
fires and explosions may occur.
‘Alfred M. Hogston,
Fire (Marshal, State of Indiana.
Wool Blanket Stocks Sound.
Inventories of woolen blanket mills
are in a sound position, it was de-
clared last week at a meeting of the
Wool Blanket Manufacturers’ Asso-
ciation at he Hotel Roosevelt, New
York, following a review of the indus-
try’s statistics for the first quarter of
this year. Individual opinions were
that less blankets were produced: in
that period than during any corre-
sponding time in the last decade.
GREENE SALES CO.
SPECIAL SALES CONDUCTORS
Reduction — Money-raising or
Quitting Business Saies.
142 N. Mechanic St. Phone 9519
JACKSON, MICHIGAN
Sand Lime Brick
Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer
Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CO.
Saginaw.
Phone 61366
JOHN L. LYNCH
SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
Grand Rapids, Michigan
Business Wants Department
Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.
DRY GOODS—And ladies’
wear business for sale.
community. City
ready-to-
Best location in
of 5,000, and county
seat. Inventories $12,000 at new low
prices. Part of an estate and must be
sold. Address all communications to
Charles H. Palmer, Adm., Yale, Mich.
514
: FOR SALE—Small dry goods store in
fine little city of CENTRAL MICHIGAN.
SPLENDID OPPORTUNITY. Address
No. 515, c/o Michigan Tradesman. 515
Attention Grocers—For Sale—My stock
in G. R. Wholesale Grocer Co. Address
Henry Klose, Battle Creek, Mich. 516
For Rent—Store Room. Brick building
25 x 95 feet. full basement. Suitable for
any business. On the main street of city,
Petoskey, Hub of Northern Michigan re-
sort region. J. Oldham, Petoskey, ag
517
vit pay cash for any stock of mer-
chandise, none too large or too
small. Write, phone, or wire.
L. LEVINSOHN, Saginaw, Mich.
24
MICHIGAN TRADESMAN
April 27, 1932
SOME TRENDS IN TRADE.
Sidelights on the General Business
Situation,
March dollar sales of the thirty-
eight largest chain store companies
were off 11.6 per cent. from dast year.
On a per day basis they gained 7.64
per cent. from February and 9.11 over
January, which shows that the normal
seasonal increase is being maintained
—but at a lower level than last year.
Atlantic and Pacific for the five weeks
ending April 2 had a dollar sales de-
crease of 15.11 per cent., and a drop in
tonnage handled of 5.90 per cent. Un-
til recent months the tonnage volume
showed increases,
Sales of General Motors cars to con-
sumers were greater during their ex-
position week than for the full month
of March. ‘Henry ford still is shop-
ping for steel and will not be in full
production this month. Other makers
are building cars for immediate de-
mand only, and April production is
likely to show a 55 per cent. decrease
from last year.
The Irving Fisher All-Commodity
Index declined fractionally last week
to 62.4, as against 62.5 the previous
week. The purchasing power of the
business dollar jumped to an all-time
high of 160.3 (1926 being 100). The
Fisher Index of Business Conditions
rose last week by 4.8 per cent. This
was contrary to the normal seasonal
trend, and confirms partially the ob-
servation made on this page two
weeks ago that a spring revival in
some degree quite probably would be
seen but that it would start later than
it usually does,
Dealers in men’s wear are having
the jitters, because of the widespread
rumor that Woolworth’s is planning
to sell men’s shirts at twenty cents.
This price will include both sleeves
and all buttons, so the story goes.
The first-quarter earnings reports are
about what business expected. Per
share earnings of Western Union
(which the late Russell Sage said
should always be bought when avail-
able at 50, and it was likely to be avail-
able once in every man’s life at that
price) sagged 94 per cent. from last
year’s first quarter, a decline almost
matched by Auburn's 92 per cent. drop.
A. T. & T. lost 280,000 of its phone
users, approximately the same num-
ber as in all of 1931, and closed the
quarter with an 18 per cent. drop in
earnings. Curtis Publishing ‘Co.s net
dropped 56 per cent. Even the hither-
to depression-proof American Chicle
Co, and White Rock show declines of
8 and 15 per cent. Atlantic Refining,
on the other hand, lost over two mil-
lion a year ago, but made a profit of
a half-million this year.
All indices show business at a very
low ebb, but there is a wide variation
in the severity of decline in different
parts of the country, with the drop ac-
centuated in the highly industrialized
New England, Middle Atlantic and
Central sections. For the first quar-
ter of the year bank clearings declined
35.5 per cent. from last year, but in
the South Atlantic states the decline
was 21.5, South Central 25.9, North-
western 29.7, Mountain 29, and Pacific
states 25.3. Neither the ups nor the
downs are as great in those sections.
Reports from Washington indicate
- greater rather than diminishing pres-
sure for a soldier’s bonus, with the
underlying purpose not merely to ap-
pease veterans but to inflate credit and
raise prices. This may push financial
authorities into more conservative
policies of credit expansion such as the
current practice of the Federal Reserve
banks in buying Government bonds at
an accelerated rate. This money
lands with member banks, allows them
to pay off their indebtedness, gives
them excess reserves, permits them to
pyramid credit by increasing loans to
customers by ten or fifteen times the
amount of credit which is pumped in
by the central bank. Such is the un-
derlying theory. Whatever practical
effect the policy has on prices is likely
to be seen first in commodities. Carl
Snyder, statistician of the Federal Re-
serve Bank of New York, has found
that from 1875 to date the ratio of
trade to credit has been constant, and
that any great increase in credit in-
variably is followed by an advance ‘in
commodity prices and by an upturn in
production.
The F. W. Dodge Corporation fore-
sees a gain of from 5 to 15 per cent. in
general construction for the second
cuarter over the first. Residential
building is likely to show a gain of
from 10 to 20 per cent.
Bank failures for the week ending
April 16 were the lowest for any
similar week since 1928. Six banks
closed; four re-opened.
‘Many sales executives follow the
gross intake of circuses as an index
of a community’s ability and willing-
ness to buy. The Ringling Brothers’
show, now at New York’s Madison
Square Garden, is playing to the larg-
est crowds in the last seven years.
———_>~+-e
Lines of Interest About Grand Rapids
Council.
The Team Work in Business Group,
in the Order of United Commercial
Travelers of America, is certainly very
alert to the opportunities to present
the “glad tidings” to their friend and
business associates. Our order, noted
for so long a time for its charity in the
most complete meaning of the word,
now realizes the need of unity, that
we may secure for those dependent
upon us the greatest possible good, by
protecting and advancing our mutual
interests. ‘The reason why any group of
people accomplishes anything is usu-
ally because they are organized. That
is also true of the United Commercial
Travelers of :America. The ‘Team
Work in Business Group are bringing
to all of us a keen realization of our
interdependence; that the prosperity
and welfare of one is reflected in the
life of others of our associates.
Brother H. F. DeGraff, Council
Leader, in the Team Work Group re-
cently wrote to both the U. S. Sen-
ators from Michigan protesting against
a sales tax on automobiles. With the
possible exception of the ultra-rich,
traveling salesmen buy more cars than
any other class of workers, and it is
the intention of the membership to use
their influence to have the amount of
proposed tax on automobiles placed
upon a commodity where it would be
more equally distributed. Brother De-
Graff's letter is as follows:
Dear Sir—The Team Work Group
in the Team Work in Business Cam-
paign of Grand Rapids Council, No.
131, United ‘Commercial Travelers of
America, representing five hundred
members, emphatically protests against
the proposed tax of three per cent. on
automobiles.
Please bear in mind that 20,000 com-
mercial travelers in Michigan alone
buy $20,000,000 worth of automobiles
each year, using the same as a means
of transportation, and already paying
taxes on gasoline used in said cars.
Please do not add additional burdens
to this group. Council Leader.
Our reliabie co-worker, Harry Nash
and wife will move into their new
home at 547 Fuller avenue, May l.
Brother Nash and wife have endeared
themselves to the members of 131 by
their loyalty, spirit of good will, help-
fulness and generosity. Three years
ago they furnished, prepared and serv-
ed a supper of Chinese delicacies to.
the members of the Council when we
were meeting in the George L, Young
building and have assisted the organ-
ization at every opportunity.
Robert ‘Godfrey, son of H. H. God-
frey, residing at 1809 Wilbert, ‘N. E.,
is considerably indisposed as a result
of having his tonsils removed. He is
located in Chicago and pursuing the
career of a commercial artist.
Grand Page Allen F. Rockwell,
pinch-hit for Grand Senior Counselor,
C. A. Blackwood, of Kalamazoo, in
visiting Traverse City Council last
Saturday night. Brother Rockwell
found the Council active, prosperous
and on their toes after new material
to strengthen the order.
William Clark Treat, residing at 237
Dale street, and conducting a drug
store at 2178 Plainfield avenue, has
‘been reported to Columbus headquar-
ters as having rather seriously injured
his right hand.
Wesley Clapp, salesman for Cities
Service Oil Co., who broke a bone in
his right foot some weeks ago, is now
getting around on crutches. His quick
recovery is hoped for by the members
of Grand Rapids Council.
One of our members, who has not
been able to attend meetings, but who
always kept in good standing, Jacob
Irasik, living in Wauwatosa, Wis., was
the victim of a rather serious auto-
mobile accident about four weeks ago.
The protection of the old reliable U.
C. T. is a wonderful thing in time of
trouble. Brothers, do not become
delinquent, even if you do find it nec-
essary to smoke one cigar less each
day.
George Bernard, living at 23 Grand
avenue, who has been in the service
of Nelson, Baker & Co., wholesale
druggists for twenty-five years, has
been seriously ill at his home for the
past two weeks with a severe attack
of the flu.
One of our oldest members in point
' of years as well as time of member-
ship passed out of this earthly existence
under very unusual circumstances last
Saturday. He had attended the re-
union and banquet of the old time
traveling men. He was the last speak-
er of the evening; speaking in a jovial
and reminiscent mood, and at the close
of hhis talk the assembly was singing
“The End of a Perfect Day,” when
Brother George ‘W. Alden sank into
his chair, supported by his friends as
his life ebbed away.
The writer is thoroughly, conscious
of the incongruity of writing anything
that could be construed as a criticism
of the speech of Charles M. Schwab,
speaking before the Pennsylvania So-
ciety. During his remarks he stated
that what was needed was “sweat” to
bring things back to normal: in this
country. ‘The writer has performed
the most trying and arduous physical
labor and engaged in long hours of
work, and when they say “sweat” he
knows what it means. There really
is not much virtue in “sweat.” Several
teams of horses would sweat a great
deal and not accomplish as much as
a tractor, A man may sweat because
of anxiety for the future; for fear of
the hardships that may befall his little
ones. ‘Much better than sweating
would be to remove the cause of it. We
can give a better remedy than Mr.
Schwab gave. When the great ma-
jority of men, and especially those in
places of power, become imbued with
the spirit of the Gentle Nazarene and
apply that spirit in the practice of the
Golden Rule, then a sane prosperity
will be permanently with us.
Official Reporter.
—_>+>—___
Dinnerware Trade More Active.
Chinaware buyers are active in the
wholesale market this week placing or-
ders for May and: June delivery. Low-
end dinner sets, to be featured in home
wares promotions next month, are in
chief demand. Odd lots and off goods
suitable for use in summer cottages
are purchased, freely to retail at prices
of $5.75 and up for 32-piece sets. Some
action on better merchandise for June
wedding gifts is reported by importers
who sold dinner sets of English and
French make to retail up to $60. Re-
order business, due to consumer buy-
ing before the religious holidays. de-
veloped toward the close of the week,
but the volume was slight, sales agents
said.
—_>-.—___
Men’s Sweater Demand Gains.
Selling agents for sweater mills are
encouraged over a definite improve-
ment in the demand for men’s spring
styles. Orders stress the sleeveless
pull-over numbers. to retail below the
$2 mark. The brushed wool types are
becoming more popular and it is ex-
pected they will prove to be one of
the outstanding styles this season. In
women’s goods, the heavy demand: for
lace effect pullovers, that character-
ized the early part of the year, has
slackened considerably. Some of the
machines producing these types will
now be turned over to men’s styles.
Fall goods continue quiet.
—_>->—___
Overall Prices Continue Low.
Despite the fact that the current
quotations on overalls are reported to
be causing manufacturers a loss on
each dozen sold, producers have been
unable to advance prices, as had been
hoped a few weeks ago. The mill that
was the first to reduce quotations
would apparently like to see higher
prices, but competitors, who were an-
gered by the price cut, are determined
to force the issue and indications are
that they would not follow an advance.
Current business is confined to small
quantities of spot goods.
“
Are the canned foods you feature grown
and packed
in your home
state?
W. R. Roach & Co,
Grand Rapids, main-
tain seven modern
Michigan factories
for the canning of
products grown by
Michigan farmers. A complete line of canned vegetables and fruits
Sole
5 waite '
A Big Sales Booster
Once customers start eating Fleischmann’s
Yeast, they visit your store oftener. For they
ommmmmmnns buy this healthful food daily. ———————
Fleischmann’s Yeast also develops better appe-
tites. Your customers buy more of your other
products. And this product like other Stan-
dard Brands products offers you all the ad-
vantages of a modern merchandising plan.
You buy in small quantities; you have no
stocking problems. Your turnover is rapid—
your profits quick! You sell more groceries.
It pays to recommend this product.
FLEISCHMANN’S
YEAST
. a Product of STANDARD BRANDS INCORPORATED
Rademaker-Dooge Grocer Co.
Distributors
Fremont Sweet Peas
Miss Michigan Ex Stand Cut Wax Beans
Miss Michigan Ex Stand Cut Green Beans
Miss Michigan Sweet Peas
Miss Michigan Early June Peas
Above all packed by Fremont Canning Co.
© el (self-rising)
"PANCAKE FLOUR
~. (brings repeat-order business
‘ ;
wo —
Bakes ‘em
in al
VALLEY CETY Mitt
> ND R ; fF
Thousanas oi fires
throughout Michigan
are reported annually
BY TELEPHONE
L. other words, thousands of persons in Michigan
annually find their telephones PRICELESS
PROTECTION when fire endangers property and
the lives of loved ones.
In small Michigan communities, having no fire-
box alarm system, the telephone is especially valu-
able as a means of summoning aid immediately in
case of fire.
E
Few things offer so much convenience and cy
protectionat such low cost as the telephone. 7
eG S
GRAND RAPIDS PAPER Box Co.
Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING
G R AN D RA, PIDS, MICHIGAN
MERCHANTS:
Dealers everywhere are reaping an attrac-
tive harvest of extra profits as a result of the
big swing to Corduroy Tires.. Many mer-
chants who have never handled tires before
have added the Corduroy line of tires and
tubes—they’re tapping a big new source of
added volume at an excellent profit margin.
If you're not featuring this amazingly suc-
cessful tire line, you’re missing a wonderful
opportunity. Write Corduroy Rubber Com-
pany, Grand Rapids, for all the facts—
TODAY!
Corduro
$1.50 PLAY-BALL
4K
4 ‘
4 e
Corduroy
FOR A LIMITED TIMEONLY
HAT happy, rollicking,
healthful fun we can all
have NOW! Play-Ball days are
here again — with big, bright,
bouncy Corduroy Play-Balls worth
$1.50, FREE to youngsters whose
dads buy Corduroy Sidewall Pro-
tection ‘Tires.
For a limited time only, Corduroy
dealers everywhere will give a big
all-rubber 10-inch genuine Cordu-
roy Play-Ball absolutely FREE
with every Corduroy Sidewall Pro-
tection Tire.
Thousands of boys and girls were
made happy last summer with free
Corduroy Play-
with
every
Sidewall
Protection Tire
In the yard, the playground—at
the beach and in the water, kids
of every age from two to sixty will
soon be tossing, bouncing, batting
these lively Corduroy Play-Balls
in a riot of healthful fun and
exercise,
A word to Dad: There’s still an-
other reason for buying Cordu-
roys. They are as fine quality, long
wearing tires as you can buy.
They sell for less money than
any other tires of comparable
quality.
And now, at not a penny’s cost,
you get a fine big $1.50 Cor-
duroy Play-Ball
Balls. They
know there’s no
other big rubber
ball quite so
strong or quite
so much fun as
these hefty balls
made right in
the Corduroy
advertising.
factory.
Remember This When
You Buy Any
Corduroy Universal DeLuxe Quality
Sidewall Protection Tires should be
compared only with the finest tires
used as Standard Original Equipment
on the best new cars,
Corduroy BROGAN Standard Quality
Tires should be compared only with
tires next lower in price to Standard
Original Equipment tires.
Corduroy does not build “third” or
“fourth” line tires which are tires
usually featured in competitive price
FREE with
: every Sidewall
Tire: Protection Tire.
Make your car,
your purse, and
the whole family
happy! Buy
Corduroys while
the Free Play-
Ball offer lasts!
rm
Sidewall
sweet” Lires