y SCALING ore PZEIAN EES |, Sy : j D(C x aX oN) ale > a ly i) 3; OS , Bs pete NA cd jet 2 EN P PAS Ey A Y CHa Cy AN { SN Sea 3) i es (i WY Som oe a RAG eS Be | SH: CaS ve KON fy (se fay (Be xO CERES NP ce eS AES ROO eS A L—_- ae o \\ Gil NY c L) iC a SP PUBLISHED WEEKLY 875 Cia TRADESMAN COMPANY, PUBLISHERSRR—2s(S) A 3 we R SPD Ge ee EN Gres PIE BOSSA GRE, OEE PSD BN Forty-ninth Year GRAND RAPIDS, WEDNESDAY, MAY 4, 1932 vumber 2537 Se YAS ae = % a ‘ NY Ne oa ?4G AS BN PNG 7 MEMORY BELLS Memory bells are ringing, ringing In the distant far away; Do you hear them singing, singing? Will you tell me what they say? Do you hear their silver chiming? Do you hear their mellow rhyming? Do you hear the dear, sweet story Of your childhood’s far off glory? Do they take you back to years Clouded by no haunting fears? Do they speak of sunny hours hen your way was strewn with flowers? When a rainbow arched your sky, And when Faith stood smiling by? They are tolling—tolling slowly; Memory bells are pealing—pealing— Hear the echoes die away— O’er the ruins by the way; Tender, lowly, sad and holy; Through the mind’s dim chamber stealing; Will you tell me what they say? Will you tell me what they say? Do they tell of manhood’s dreaming? Has your heart lost all its lightness? Do they tell of bright eyes beaming ? Has your life lost all its brightness? Do they tell of fond words spoken? Has your day star set in gloom? Do they tell of young hearts broken? Do you hear the voice of Doom Do they tell of hopes you cherished? Mocking every groan that bursts Do they tell how faith has perished? From the aching heart that thirsts Do they tell how night and day For the love it ne'er may share, Cruel fate has tracked her prey? And the joys it ne’er may wear: Do they tell of fond hopes blasted, For the light by clouds o’ercast, And of life’s sweet treasures wasted ? For the glories of the past? Memory bells, memory bells, softly you're singing; Through years of long silence I hear you to-day Soothing to rest with the notes you are ringing, Oh! Memory bells, shall I tell what you say? Over long years you are bearing back— Over each step of the desolate track, Over temptation and yielding and sin, Over the hurry and whirl and din Of a life that was dark, and I kneel once more At my mother’s knee, as I knelt of yore, While she tells me the story, sweet and brief, Of the “‘Man of sorrows acquainted with grief,” And | hear the lips that have long been clay Pray for her boy as she prayed that day, Oh! Memory bells, with your weird, strange power, You have brought back my mother to me this hour, And brought what you have hoarded with faithful care, Her fervent love and her fervent prayer, You have stilled in my bosom the tempest wild, And made me again “‘as a little child.” Garnet B. Freeman. Remember Sunday, May 8, is Mother’s Day Two new “KNOCKOUT” PROGRAMS Are Boosting Sales and Profits on POST TOASTIES ana MAXWELL HOUSE THOMPKINS CORNERS LANNY ROSS Sponsored by Post Toasties Presented by Maxwell House © “Don’t say corn flakes—demand Post “More flavor in every cup! More cups in Toasties in the new Crisp-Pack box!” every pound of Maxwell House!” That's That’s the sales-productive story being broad- _ the timely message millions of new listeners are cast to millions every week by Mayor Matt hearing when they tune in the new Maxwell Thompkins, star of that famous radio program House Coffee program, now being presented formerly known as “Real Folks” — now being thrice weekly over Columbia Stations—featur- presented as “THOMPKINS CORNERS” to ing Lanny Ross, the rich-voiced idol of millions identify it exclusively with Post Toasties. and Don Voorhees’ Orchestra. Tune in Thompkins Corners every Thursday Tune in Lanny Ross every Monday, Wednesday evening. 9:30 to 10:00, Eastern Daylight Saving and Friday evenings. 7:15 to 7:30 Eastern Day- Time, over 42 stations of the N. B.C. Blue Net- light Saving Time, over 44 Columbia Broadcasting work, Coast to Coast —the former Maxwell House System Stations, Coast to Coast. Coffee hour. The Maxwell House contest ($500 incash prizes Watch for Post Toasties’ Thompkins Corners each week) is creating tremendous interest Comics appearing in full color in 46 Sunday §amongradiolistenersasevidenced by therecord- newspapers and in black and white in many breaking mail response. It is making thou- other newspapers and farm papers. sands of new Maxwell House sales each week. For complete details of these two great new campaigns — ASK THE GENERAL FOODS SALESMAN Principal Products Distributed by General Foods Sales Company, Inc. Postum Cereal Whole Bran Walter Baker’s Cocoa Calumet Baking Powder Instant Postum Diamond Crystal Salt Walter Baker’s Chocolate La France Grape - Nuts Jell-O Maxwell House Coffee and Tea Swans Down Cake Flour Post Toasties Log Cabin Syrup . : Franklin Baker s Coconut Satina Post’s Bran Flakes Minute Tapioca Certo Sanka Coffee “if iasapg ~~ gan s Asso tae a bi alate Lotta es tee ei spat: ot a Ti =. Br ae... ADESMAN Forty-ninth Year Number 2537 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly im advance. $4 per year if not paid in advance. Canadiar. subscription, $4.04 per year, payable invariably in aavance. Sample copies 10 cents each. Extracopies of . urrentissues, 10 cents; issues a month or more old 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Formal complaints charging corpo- rations, partnerships and persons en- gaged in commerce with violations of the laws over which the Federal Trade Commission has jurisdiction, have been made public in ten cases during April. These cases are listed as follows: Perfolastic, Inc., New York, engaged in the manufacture of girdles, adver- tises that the garments impart a con- stant massage-like pressure which breaks down the fat cells as the wearer walks and that a special, reduced price is being offered for a limited time only. Champion Co., Springfield, Ohio, en- gaged in the manufacture of metal burial vaults, advertises that the prod- ucts are made of rust-resisting, non- cerrosive metals, and gives a written guarantee, which consists of an offer to replace the vault if it is ever found to have admitted water or to have rusted. Jean Jordeau, and others, South Orange, N. J. engaged in the manu- facture and sale of a depilatory, are ai. leged to misrepresent the efficacy of the product and the ease with which it may be used. Standard Bridge Co., Omaha, en- gaged in the manufacture, seasnning and sale of lumber, including lumber used for constructing bridges and treated by a process the knowledge and use of which is not confined to re- spondent, represents that lumber so treated by him is 100 per cent. stronger than lumber seasoned by any other process. Misrepresentation of Therapeutic Value Walker Remedy Co., Waterloo, Iowa, engaged in the sale of live stock remedies. Fleming Brothers, Chicago. engaged in the manufacture of a veterinary rem- edy. Battle Creek Appliance Co., Ltd., and others, Battle Creek, engaged in the sale of medicines, pills and salves for the treatment of goiter. Abrogation of Contract. Diamond Fur Industries, Inglewood, Cal., engaged in the breeding and: sale of fur-bearing rabbits. False and Misleading Advertising. Sanford Mills, and others, Sanford, Me., engaged in the manufacture of imitation leather, uses the word “Buck- skin” to designate a product made of cotton cloth coated on one side with pyroxylin compound and colored mat- ter, so as to give one side the appear- ance of genuine leather. Misbranding. John C. Herman & Co., Harrisburg, Pa., engaged in the manufacture of cigars, uses the words “Havana” and “Havana Dart” to designate cigars not made entirely to Havana or Cuban to. bacco, Joseph P. Brandler, New York, en- gaged in the manufacture of imitation fur, uses the words “Pelt,” “Persian” and “Persian Pelt” to designate a knit- ted: fabric with a wool pile. “Servisilk’” as a descriptive term for an umbrella and its covering, is no longer to be used that way by Max Dorf and others, of New York, unless such covering be made entirely of silk, according to an order of the Federal Trade Commission to Dorf and others. No longer shall they use in their advertising the word ‘Taffeta’ or “Swiss Taffeta’ to describe the mate- rial of the covering of umbrellas made and sold ‘by them, unless the coverings be entirely of silk. Max Dorf manufactures umbrellas and sells them through Dorf & Co. as a selling agent, to jobbers and retail dealers in umbrellas in various parts of the country. Among his competitors are dealers in umbrellas, the coverings of which are composed of cotton and silk, and dealers in umbrellas, the cov- erings of which are made of silk, the product of the cocoon of the silk worm. The fabric made and sold by Dorf, described as “Cervisilk” and “Imported Swiss Taffeta’, is composed of about 10 per cent. silk and 90 per cent. cot- ton, it was developed by the Federal Trade Commission. The Commission holds that the word “Silk” means to the public at large, as well as to the trade, a fabric made en- tirely of the product of the cocoon of the silk worm. The coined word “Servisilk”’ does not effect the meaning of the word silk as given above, the Commission ruled. Two Men Destined For Advancement. The local bar association has recom- mended that Judge Verdier be pro- moted from the Superior to the Circuit Court and that Ganson Taggart be made Judge of the Superior Court. Governor Brucker will make no mis- take in acting on these recommenda- tions. B. J. Jonkman. The Tradesman was in hopes the Governor would appoint Prosecuting Attorney Jonkman to the Superior Court and appoiat Thaddeus Taylor Prosecuting Attorney. Both are men of good ability and wide experience in the interpretation and enforcement of the law. They are both destined for higher recognition in the near future. oe es Serious Handicap To Trade in Cad- illac, The municipal authorities at Cadillac have decided that all trucks visiting Cadillac to deliver goods not produced in that city shall be forced to pay a license fee of $100 per year hereafter, unless the owner of the truck main- tains a store or distributing ware- house in Cadillac. As ‘Cadillac does not produce anything which is sold to the merchants of other cities, the ac- tion cannot be met by retaliatory measures. Unless the action is held to be illegal by the courts, there ap- pears to be only two alternatives—pay or stay away from Cadillac. As the Tradesman understands the situation, truck drivers having merchandise des- tined for other cities farther North ng cannot be prevented from _ goi through the city, because U § 131 is a state highway, over which the city has no jurisdiction. The movement is said to owe its existence to the ac- tivity of the local bakers, who have taken this means of preventing the sale of Grand Rapids bread to the gro- cers and restaurants of that city. If the courts should sustain the action it will probably be followed by similar action in other cities and towns and result in the exclusion of city made bread and other outside products from those communities unless the goods are shipped in by freight, which is not very likely to happen, because bread is now demanded so soon after it comes from the oven that the railroads are hardly in a position to handle the traffic advantageously, except in car- The legality of the action will be passed on by leading at- lots by express. torneys and the Attorney General, who has indicated that his opinion may be expected the latter part of the week. Lee & Cady Take Over Two Whole- sale Stores. Consolidation with Lee & Cady. wholesale grocery firm. of the Wolf Wholesale Grocery 'Co., George W. Rudell Co. was announced Monday by George E. Kelly, President of Lee & Cady. There are thus combined into one general organization three of the lead- ing food distributors in the Detroit area, having annual sales volume in excess of $20,000,000 and establishing what is believed to be the largest wholesale grocery organization in the United States. Lee & Cady celebrated its forty- seventh anniversary Monday. Its branches cover the State; it operates ten service warehouses and fifty-five cash and carry branches and also sponsors the Red and White voluntary chain of independent retailers in Mich- igan. The Wolf Wholesale Grocery, which is ten years old, has operated at four locations in Detroit, chiefly in the Eastern Market district. The George W. Rudell Co., on West Fort street, was organized two years ago to com- bine the hotel and institutional busi- ness of the former National Grocery Co. The iChecker System ‘Stores is a voluntary group of independent mer- chants, similar to the Red and White stores sponsored by Lee & Cady. These stores are all personally owned and have no financial connection with Lee & Cady. Abner Wolf, founder of the Wolf Co., and the ‘Checker System, becomes a Vice-President of Lee & ‘Cady and will continue in charge of the Wolf and Checker units. In addition, he will generally supervise the cash and carry operations, W. E. Fitzgerald is made a Vice- President and will continue to have active supervision of activities in the Detroit area. W. L. Berner, of Grand Rapids, is made Vice-President in charge of activities in Western Mich- igan. H.N. Smart, Bay City, is Vice- President in charge of Northeastern Michigan. ee stiietens namecncttemnaiartnenainre ata lie i aes iipasctitiasitt stn en & : ra i e Se seen dr tly Mee Se ete ea rmanicamaee pees TWO SERIOUS HANDICAPS. Demurrage and Minimum Weight Hamper Independent Merchants. We were pleased to have a visit with you Thursday afternoon and as- sure you we very much appreciate topping to see us occasionally. — t your Concerning the subjects of aoe rage and mimmum carload w great many mills and proba ably industries as well are of the eal the demurrage charges are a too high under existing c that the minimum weigh a of grain products is also too hi 3 These charges and minimums are really driving trade to trucks. Of course, the railroads cannot make any changes without permission of the Interstate Commerce Commis- sion: on the other hand, sentiment will have to be crystalized in favor of these changes before any progress can be made with the railroads or the In- terstate ee Commission. Hence cessity for the expression of where the influence wi and most effective. Incorporated in railroad tariffs i charge of $5.30 against the party on whom draft is drawn if said draft cov- ring carload shipment . freight is taken up within twenty-four hours er notice of arrival of car, In the first place, this charge is un- warranted altogether under the pres- 7 © m 3 Ot aft ent conditions; and, in the second place, twenty-four hours is too shori a time given receiver of frecght gate existing financial conditions money is scarce, and in many Cas?s capital has ies depleted by and we believe this should be el:minat- ed altoWether. This charge of $6.30 after twenty- four hours’ notice is not a demurrage charge; it is part of the railroad tariff. This charge of $6.30 is a penalty, in cther words, for not surrendering Dill of lading within twenty-four hours. 1, 108S¢es, The average demurrage plan as in effect works as follows: The receiver of carlot freight has forty-eight hours in which to unload without penalty or demurrage being assessed. On the average plan if the car is unloaded within twenty-four hours there is an additional twenty-four hours credit given that may apply against some other car that runs over the forty- eight hour period. ¢ The receiver of carlot freight has forty-eight hours, in other words, in which to take up the car or unload the car free “a demurrage charges. The third day $2 per day demurrage charge will be cei, the fourth day $2 per day is assessed, but the fifth day $5 js assessed, and after four debits, or four days $5 per day is assessed and this $5 per day demurrage charge in- cludes Sundays and holidays—there is no exception beginning with the fifth day. Furthermore, there is no credit allowed on penalties; that is, after four debits have accrued, or, in other words, after car has stood on the tracks four days. So there is nothing gained in picking up some cars within twenty- four hours to gain one day’s credit on the forty-eight-hour leeway against the heavy penalty. It only applies against the light penalty. MICHIGAN TRADESMAN $1 per day for the first and $2 per day for i 1 that is war- In regards to reduction in minimum € btain carlot rates ing the eeced of war days and the i eriod of unusual lowed, : pecan that cars be loaded to capacity or as neat but sinc that ma ssary sh increase in minimum carload weight no longer dise, and throws them out of line in a competitive way. A great many mills are of the opin- jon that a very material increase in the volume of business done by the rail- roads in grain products would result from the reduction of minimum w eight of car of flour or feed, any grain prod- uct from forty thousand pounds to twenty-five thousand pounds; in other words, this would open a much broad- er field for the sale of carlots of mer- chandise which would mean, of course, materially increased traffic for the railroads, lower costs to the purchaser, and would maintain the solvency and independence of a large number of highly desirable independent mer- chants. placing them, in the smaller towns particularly, on an even basis Lloyd E. Smith, exist, but rather almost exactly the contrary, it = to be wise to re- quest a reduction in the minimum weight of a carload of grain products; probably this should also apply to other lines. We are discus subject and the familiar to us. Dealers, who a few years ago, could buy a forty thousand pound car of flour and feed or straight car of each even at a materially higher range of values to-day would be severely press- ed to buy over half as much in quan- tity at the lower prices, which means that many of these dealers and mer- chants are obliged to purchase in less than carload quantities at a higher price than competitors, principally chain stores, can obtain their merchan- however, the ar that are ga with the chain stores, enabling them to meet chain store competition suc- cessfully and at a profit, course, which, of would mean the building up of the community in question and con- tinue ever to be a source of revenue for the railroads. Whereas, under pres- ent conditions, chain stores are grow- ing, even at country points, in the smaller towns and villages, and their deliveries are being made by trucks almost exclusively from some central point, to the detriment of the railroads from the standpoint of income and business and to the detriment of the community from the standpoint of the elimination to a greater or less extent of local enterprise. We recognize in the proposed re- duction of the minimum carlot weight of flour or feed an increase in cost per May 4, 1932 ton mile for hauling the lower mini- mum weight as compared with the higher; but, on the other hand, we are certain the increased volume of busi- ness would a great deal more than off- set this condition. We can ship by freight in carload lots, taking advan- tage of milling in transit privileges, at a lower cost considerably than by truck, and with the minimum reduced our opportunity for carload business would increase more than 100 per cent t We thoroughly believe it would double the opportunity for carlot trade, and probably this same favorable effect would result to other lines of com- modities and merchandise. Another point that is important in freight rates is that they should not only be competitive from the stand- point of service and cost with trucks, but should be flexible enough so that conditions under which we are existing at present, when the prices of com- modities are so extremely low, when the farmer is hardly able to obtain enough to exist from what he pro- duces, may be properly compensated by reduction in freight rates even though railroads, like the rest of us, to meet extreme conditions, are obliged to reduce wages. Such flexibility would be of great assistance in balancing costs all along the line and in keeping them in line with prices of commodities during long, protracted periods of low com- modity values; in other words, to make our point clear, freight rates are certainly out of line when the cost ts over half as much per bushel via freight in carlots from central Kansas to Michigan points as the producer obtained for his wheat this last year. Rates, of course, cannot be adjusted every time some commodity goes down in price, but in a period like this when all commodities are on an exceeding] low level of values, excessive cost of hauling adds to demoralization, and high costs prevent a ready adjustment of values. from producer to consumer and thus materially delay the return of normal prosperity. These subjects have been with the Michigan State Millers’ As- sociation through their President, Mr. McKenzie, of the McKenzie Milling ‘Co.; also with Mr. Hagens, traffic manager of Valley City Milling Co., who, in turn, has made contact with Mr. Golden, traffic manager of As- sociation of (Commerce, who is a very efficient man, we understand. So, the subjects are already under considera- tion and we believe it would be advis- able, Mr. Stowe, for you to confer with Mr. Hagens as to just how far the subject has gotten before publishing an editorial on the subject. Undoubtedly, there is a great deal of sentiment in favor of the changes recommended, ‘There is no question about that. It is also true that this sentiment has not sufficiently crystaliz- ed to bring about any definite action as yet, but it is crystalizing, and an editorial from you would be of ma- terial assistance im hastening the crystalization. taken up Of course, all lines of industry, at least, the vast majority of industries. must favor a change of this sort to obtain any action on the part of th Interstate Commerce (Commission, °F May 4, 1932 even a request by the railroads to the Interstate ‘(Commerce Commission that the changes be made. ‘So, we person- ally, would not want to make any statement that would conflict with any effort which is now being made. Hence, the suggestion that if you were to telephone Mr, Hagens he could probably enlighten you right away as to just what had actually de- veloped from his connection with the traffic manager of the Association of Commerce. The Tradesman wields a tremendous influence in Michigan. It has always been forward-looking, and if, after reading this material and then getting Mr. ‘Hagens’ slant on the subject and Mr. Golden’s, you can see your way clear to write an editorial on the sub- ject favoring the suggestion, undoubt- edly, it would bring out a tremendous amount of sentiment in favor of the suggestion from the great number of dealers, jobbers and manufacturers with whom you are really in personal contact through the medium of your paper. We thank you for the many cour- etsies extended us and appreciate your willingness to co-operate in the prob- lems discussed in this letter. We thor- oughly believe in recommendations made and sincerely hope they may be developed to the point where they be- come a reality, i Bo South, Mer. Eesley Milling Co. ————_+>.—___ When On Your Way, See Onaway. Onaway, May 3—The new 1932 descriptive folder illustrating the at- tractions of Onaway’s resort section, prepared by the Chamber of Com- merce, is just off the press and ready for distribution, Over 3,000 copies will be mailed at once and in addition to our regular mailing list additional enquiries are coming in which will in- crease the number. Trout ‘fishermen arriving last Satur- day nearly swamped the fish license agency, so eager were they to be on the streams, some of them declaring that midnight would find them in the water, Sunday, May first, opened up with a cold North wind, being unfavorable for fly casting and very chilly for any kind of ‘fishing, but a good sport will say, “Why bring that up?” Many a cold May first has this old baby waded the Little Manistee, the swift treacher- ous Pine and later the Black River and come home wet and chilled to the marrow but happy; happy because of a full creel and an appetite that noth- ing but a fishing trip could build. Catch a cold? No, that isn’t what gives a fellow a cold, flu or grippe; it is a hot, stuffy unventilated room which does that. God’s pure oxygen is a pretty stiff competitor of the medical profession. Squire Signal. Look at This Picture. Greenville, May 2—Picture to your- self a home and hearthside in a land where one man owned only one store, gas station, farm or any other sort of business, with buying groups out- lawed, (Such a land would have per- manent prosperity and rest in security. The old man himself would be out in front in shirt sleeves, fighting for home and loved ones and putting his unit over for his little family circle. Under this plan manufacturers could not cut unfair corners and little pro- prietors could not form unfair groups and no restrictive retail laws of any kind would be needed. Cc. L: Clark. —_—_+++—__—_ What you owe to yourself is most important of all. MICHIGAN TRADESMAN REPRESENTATIVE RETAILERS. Herman C, Meyer, General Dealer at Boyne Falls. Herman C. Meyer was born in Ger- many Oct. 10, 1878, being one of a family of six children—five boys and one girl. His father was so badly afflicted with asthma that he decided to emigrate to this country. The fam- ily were two weeks in making the trip and during the ocean voyage the malady disappeared. The family lo- cated at Ludington on a farm about a mile from the city. Herman worked on the farm and attended the ungraded school winters until he was 18 years of age, when he went to Alden to clerk in the hardware store of his brother, F. J. Meyer. Before he left Ludington an old merchant of that city told him to scan closely every cus- tomer who came into the store with a view to selling him anything he need- ed, whether it was a new pair of shoes for a child or a new harness for the horse, He accepted this advice at par Herman C. Meyer and has made it the dominant feature of his career ever since. Six months later he formed a co-partnership with his brother, G. A. Meyer, and pur- chased his brother’s hardware stock, continuing the business under the firm name of Meyer Bros. A few years later the two brothers opened a branch store at Rapid City, which they sub- sequently developed to such an extent that they were able to close the store at Alden and yet retain practically all the custom naturally tributary to both establishments. Five years later they both sold out and went to Valpariso, Ind., where they devoted a year to pursuing a business course at Val- pariso University. They then went to Boyne Falls in 1903, where they pur- chased the hardware and implement stock of A. McMahon & Son. The following year they erected a double brick store on Main street, 60x80 feet in dimensions. A portion of the building is two stories in height and there are many additions thereto for storage and farm implements. In 1909 he purchased the interest of his broth- er and in 1919 he added a complete general stock, including undertaking goods. This necessitated his securing a license from the State to practice undertaking, so he attended an under- taking school in Chicago 6 months, from which he graduated with high honors. Mr. ‘Meyer was married July 23, 1908, to Miss Lottye Marsh, of Boyne Falls. They have had five children— four girls and one boy—as follows: Mrs. Achsah Snyder, who is teach- ing this year at Okemos. ‘Her hus- band is teaching at North Branch. Elizabeth ‘Herrington, whose _ hus- band is cashier of the State Bank of Boyne Falls. They have a baby girl— the first grandchild in the Meyer family. Vivian Meyer, who will graduate from the Boyne Falls high school in June of this year with high honors, being valedictorian of her class. Herman C. Meyer, Jr., who is a freshman in Boyne Falls high school. Virginia Meyer, who is in the sixth grade of the Boyne Falls schools. Mr. Meyer is a member of the Methodist church of Boyne Falls and has been one of the stewards for many years. He is a member of the Masonic order, with Blue Lodge affiliations at Boyne ‘City and with Consistory and Shrine affiliations at Grand Rapids. He was township treasurer six years and village councilman many years. When the bank at Boyne Falls faltered, he was instrumental in assembling a num- ber of responsible men in the creation of the State Bank of Boyne Falls, which he has served in the capacity of President for the past twelve years. Mr. Meyer was one of the first advocates of the consolidated school system and largely through his efforts, 3oyne Falls now has a consolidated school covering the territory formerly divided into ten districts. The school has a complete curriculum up to and including high schoo! work. Including the maintenance of ten auto busses to convey the children to and from school, it is costing the taxpayers only $15 per year per $1,000 valuation. If the old district school method had been continued, the cost for ordinary primary and intermediate courses would be $49.30 per year per $1,000 valuation, Notwithstanding the heavy snows some winters there has been no interruption to speak of in the trans- portation of the children to and from the school. Mr. Meyer has written much in support of the consolidated school system and as the result of a very remarkable paper which he read before the Michigan Retail Hardware Association ten years ago that organ- ization officially went on record as favoring the consolidated school. He has also been instrumental in organ- izing other districts in Northern Michigan, including East Jordan. He was secretary of the Boyne Falls dis- trict for ten years. He points with pride to his twenty- five year membership in the Michigan Retail Hardware Association. In 1930 he was elected a member of the Executive Board and re-elected last February for a term of two years. Having established an enviable repu- tation as a merchant, banker, school organizer, citizen and churchman, Mr. Meyer has finally decided to listen to the importunities of his friends and stand as a candidate for the position of Representative in the Legislature in the district which includes Charlevoix and Leelanau counties. His announce- ment reads as follows: At the solicitation of my friends, I 3 announce my candidacy for Representative for the Charlevoix- Leelanau District at the September primary. I have always supported the Republican principles of government and for the past four years served as chairman of the Charlevoix County Republican Committee. I stand for drastic reduction on real estate taxes and the equalization of our school taxes, Having conducted a successful mer- cantile industry in Boyne Falls for the past thirty years and served as Presi- dent of the State Bank for the past twelve years, together with my knowl- edge of farm needs, J have had varied experience which my _ friends state should qualify me as your Representa- tive at Lansing. The Traverse ‘City Record-Eagle is responsible for the Representative Anderson, of Omena, who has served the district for two terms, will not be a candidate again this year, having concluded to seek the statement that nomination for Senator. Mr. ‘Meyer has two especially strong appeals which he proposes to present and push with all the vigor at his com- mand—the reduction of taxes in gen- school He has made a long and care- eral and the equalization of taxes, ful study of both subjects and will give them the best possible presentation in With the background of business success and the House of Representatives. long experience in several different lines of business, Mr. Meyer will prove to be one of the best men Michigan has ever developed as a lawmaker. He will ride no pet theories and will not be attracted by any proposed legisla- tion which does not appeal to a man He will form no shady political alliance and will not indulge in log rolling to fur- ther his plans and Nothing but sterling American fair play will have an in his curriculum. Mr, Meyer’s hobbies are his wife, children—and golf. He attributes his success to hard work, but those who know him well and realize the remark- able success he has achieved in the field in which he has devoted the past thirty years of his life are convinced that many other things besides hard work have entered into the situation. He is a man of pleasant personality and is well liked by all who have oc- casion to do business with him at any stage of the game. His advice is sought by all classes of people who come within the circle of his influence, because they have found by long ex- perience that his judgment is good and that his conclusions are based on fair and dependable deductions. Mr. Meyer is conceded to be the most successful merchant who ever located at Boyne Falls and one of the most prosperous merchants in North- ern Michigan. His prosperity is based on an accurate knowledge of the mer- chandise he handles, an unfailing abil- ity to read human nature and a high sense of honor which has given him the confidence and co-operation of every one who looks to Boyne Falls as his trading point. A good merchant, a good citizen, a consistent Christian, a faithful husband and an indulgent father, Mr. Meyer has every reason to regard his record with pride and satisfaction and to con- sider his future with great com- placency. of sense and good judgment. propositions. honesty and y place State . se es ng i | i : f i t i t cee Cee ten, esa aus acr eae é } e f g f Dr aak dens ction deat aati ———— 4 MCVEMENTS OF MERCHANTS. Lansing—The Novo Engine Co. has decreased its capitalization from $1,- 350,000 to $675,000. Niles—The Evn Beter Bakery, Inc., has been organized and capitalized at $3,060, all subscribed and paid in. Mackinaw City—J. H. Coffman & Son are remodeling their drug store and putting a new roof on the building. Detroit—The West Side Coal Co., 6967 Bruckner street, has decreased its capital stock from $45,000 to $15,000. Ionia—The Quality Store, dry goods, furnishings for women, etc., has de- creased its capital stock from $40,000 to $20,000. Detroit—The Michigan Alloys & Metal Co., 301 Brush street, has changed its name to the Wayne Steel & Supply Co. i. Alpena — The Gebhardt-Morrow Lumber & Supply Co., Box 27, has decreased its capital stock from $100,- 000 to $40,000. Owosso—Independent Stove Co. has adopted a five-day week schedule for production of line of oil burning heat- ers and ranges. Detroit—The Artistic Neckwear Co., wholesale dealer in men’s neckwear, has opened for business at 12 Jeffer- son avenue, East. Port Huron—Holmes Foundry Co. is stepping up production and is giving employment to about 450 men on five- day week schedule. Detroit—Great Northern Furs, Inc., 614 Majestic Bldg., has been incor- porated with a capitalization of $100,- 000, all subscribed and paid in. Detroit—The Rainbow Valley Stone Co., 5997 Milford avenue, has been incorporated with a capital stock of $12,000, all subscribed and paid in. Detroit—The Benz Glass Co., 3315 3arlum Tower, glass products, has been incorporated with a capital stock of $1,000, all subscribed and paid in. Detroit—The Pennant Neckwear Co., 122 Jefferson. East, manufacturer and distributor of men’s neckwear, has added to the stock a complete line of men’s hosiery. Holland—Colorcrete Industries, Inc., 24th and Ottawa streets, has been in- corporated with a capital stock of 2,500 shares at $10 a share, $14,910 being subscribed and paid in. Detroit—The Firestone Drug Co., 3001 Woodward avenue, has been or- eanized to deal in drugs at retail wit a capital stock of $7,500, all of which has bee nsubscribed and paid in. Grand Blanc—The Hills-Crest Dairy Co. has been organized to deal in dairy products and farm produce with a cap- ital stock of $3,000, of which $1,000 has been subscribed and paid in. Rose City—Wild Flowers, Inc., has been organized to deal in nursery plants, shrubs and trees, with a capital stock of 100 shares, no par value, $5,- 000 being subscribed and paid ond National Bank Bldg., has been i corporated to manufacture and refit Yay or ing sugar, deal in beet and cane sugar, with a capital stock of 15,000 shares @ $10 a share, $100,000 being subscribs and $15,000 paid in. Detroit—The Package Improvement Co., Inc., 1700 Penobscot building, ha: been incorporated to manufacture and license to manufacture, packing boxes with a capital stock of 2,000 shares at $7 a share and 8,000 shares at 12% cents a share, $8,000 being subscribed and $3,000 paid in. Jackson — The Sparks-Withingto® Co., manufacturer of radio equipmen: auto supplies. etc., has production un- Spartan electric tE Michigan der way on frigerator units at plant nea- Center, a new line of manufacture, o? plans increase in out-put. Company 1S giving employment to about 1250 per sons. 1 ¢ —_—_—_~++.—_— Your by-product is your spare UN" May 4, 1932 MICHIGAN TRADESMAN 5 Essential Features of the Grocery buying insures a fairly steady volume Vinegar—iThe undertone of the mar- 300 Red Ball __..__....... 4.50 Staples, of replacement business, but cuts in ket has improved considerably. Sweet Mushrooms—40c per one lb. carton. Sugar — Local jobbers hold cane on profits through increasing ware- cider is nominal because of a lack of Oranges—Fancy Sunkist California granulated at 4.55c and beet granulated housing and handling expenses. Rais- supplies. Sales during February and Navels are: now aot as follows: at 4.30c. ins are holding ‘firm, with the excep- March well above 1930 and 1931. The 1426 __.____ i $4.50 Tea—During the past week the tea tion of Muscats, which are reported April demand has been good. 150 ee oe 486 market has been Very diuiet in this as.a little easier in the West. Thomp- ———__>->__ “im 2 4.50 country pending certain readjustments sons are so well controlled by the Review of the Produce Market. a 4.50 in England; which influences our mar- pool there is little possibility of any- Apples—Current prices are as fol- 76 ee 4.50 ket here on many grades of tea. The thing being done by way of cutting. ows: ae, 450 Hest hands demand has been dull and Packers have been taking up their al- Baldwins, 2% in., A Grade E25 298 a ee 4.50 prices show practically no changes loiments in a fair way. ee a ee ee ee 4.50 whatever, 3Zeans and Peas—The only item in Delicious, 2% im A Grade _ 475 FI idan BAW nek box bo Coffee—There has been no notable dried beans which has shown any peyaukees ay oe eas oo 125 ean 00 per box; bulk, $5 per change in Rio and Santos coffee, green firmness during the week is pea beans, Spies, 3 A oa a a 175 . > oc : and in a large way, since the last re- which have stiffened slightly owing to eas a a1; . ; ” ae a a New Potatoes ~- $2.50 per’ ba. for port. There have been fluctuations some scarcity. The rest of the list is rosea si as * Grade ee 175 Florida, hath ware Gin they do aot nit calle weak Gnd dul “Celilorai lenas chow spies, 24 it, C Grade ....___. 1.10 Onions—Texas Bermudas, $4 per change the condition of the market as reported one week ago. Actual Rio and Santos, green and in a large way, is unchanged from last week. Milds First hands de- Jobbing market for just about where it time, the only individual ad- justments made by sellers, Canned Fruit—Florida grapefruit is maintaining its recent advances, in spite of the fact that buyers are resist- ing the new prices and little business pack has been effectively curtailed, and just as soon as retail clean up their in- ventories of old pack grapefruit and the fresh grapefruit is off the market, the packers feel that they can get their prices, Canned Veg foods market was also show no change. quiet, coffee is mand is roasted been for has some changes having been has been done. The outlets etables — The canned featured this decline in California The oc- casioned not alone by the desire to attract the attention of a larger con- suming public, but also as the best as- surance of holding down production Old time packers are be- “erass week by the sharp packed asparagus. move 4s this hind the move to bring down as one factor ex- year, to its ‘rock bottom,” presses it, so that if new tempt to sell at lower levels they will comers at- be selling under production costs and on the sure road to bankruptcy. ‘The fact that independents who have quoted revised prices thus far have come out on virtually the same price basis as the Nationally advertised brand of the packing corporation has made some buyers hesitant about cov- ering, on the belief that some subse- quent revision is imminent. Fish—Salmon is changed, As to Columbia the situation is unsettled on the about un- sal- Canned River mon, coast by a fracas between the fisher- men and packers over the season's price for raw fish. There is a decided difference between them and this is sure to affect the prices on canned sal- mon of this grade. Demand for sal- mon is rather quiet with the uncer- tainty over the forthcoming status of Japanese pink salmon still continuing. Sockeye salmon is lower. Other Hin ned fish show no change and very little activity. Dried Fruits—The dried fruit mar- ket is showing sustained firmness on the coast and prices here are holding better to the quotations in the jists of jobbers. There is much less “shad- ing”’ on such items as prunes. Business is generally fair, although still of the small lot variety. This hand-to-mouth ing unsold a distinct downward tendency, Black- eye peas are also weak and slightly off. Cheese—Demand for cheese during the week has been dull. Prices have been steady throughout the week. Nuts—New crop Brazils are expect- ed in this week and prices have been showing a little better tone lately.. Im- porters are expected to hold down their purchases to a conservative basis, owing to the lack of a good active de- mand from the consuming trades. The unshelled nut market is not very ac- tive just now and stocks are light, In the shelled group, French shellers show a disposition to hold their un- sold stocks until late summer if neces- sary, rather than to sell at prevailing prices quoted by importers. casionally small sheller confirm under the market, and ship- pers recently reaching here show that quality has suffered. Spanish almond sold up and the situation un- does some shippers are well Levant filbert remains changed. Olive Oil—Olive oil is moving in a routine way here, with buyers cover- ing only their immediate requirements. Shippers in Italy and Spain are hold- very firmly. The Italian and Spanish shippers differ in stocks that the former are quoting oil for future shipment somewhat under prompt shipment prices, while the lat- ter are quoting futures higher. Pickles—The undertone of the pickle market is firmer. Dills and mixed sweets in glass have been moving along at a good pace. Genuine dills are scarce and firm. Barrel business light, most of the sales being retail lots to the store trade, Rice—The market has shown some improvement in the last week, accord- from the South. There was somewhat more activity in buying ing to reports from the mills and the clean rice situ- ation is gathering strength, not only through improved movement of stocks to domestic markets, but the indica- tions of a short new crop. Salt Fish—Demand for mackerel and other salt fish has been quiet during the week with no special change in price. The hearing en the proposal to put a higher tariff on imported mack- erel was held during the week, but no decision has yet been reached. Syrup and Molasses—Demand for sugar syrup has improved a little dur- ing the week. Prices remain unchang- ed because the supply is just about equal to the demand. ‘Compound syrup is steady with a fair demand. Molasses is selling right along, but in a small way. (‘Prices are unchanged. Only oc-. Washington box apples are sold on the following basis: Extra faney Delicious $3.00 Raney Delciovs 4. 249 xtra taney Romes 2 225 Raney Romes 2 98 2.00 Extra fancy Winesaps _. £75 Paney VWiiesays 20-8 1.60 Asparagus—$3.50 per crate for fancy and $3 for choice. Bananas—5@5%c per Ib. Cali. or command $4.50 per hamper for green or wax. Butter—The market has had a steady week with only a slight fractional de- cline. Offerings are moderate like the demand. Nothing is in sight to change the market materially during the next few days. Jobbers hold plain wrap- ped prints at 19%c and 65 lb. tubs at 18%4c for extras. Cabbage—Texas or Mobile, $5 per crate. Carrots—New from Texas or Calif., $4 per crate or 85c per doz. Cauliflower—$2.25 for box ing 6@9. Celery—30@50c according to box of 15 bunches, $1.50, Beans—New from Florida contain- Size; Cocoanuts—90c per doz. or $3.50 per bag. Cucumbers—Illinois hot house, $1.20 per doz. for extra fancy. Dried ‘Beans—'Michigan jobbers pay as follows for hand picked at. sh’pp’ne station: Ci. elevator $1.9 Pea from es ora Pea from farmer 2 1.55 Light Red Kidney from farmer __ 1.49 Dark Red Kidney from farmer __ 2.00 Eggs—The market has shown no marked changes since the last report. Early in the week the situation was rather sluggish with plenty of fresh eggs for the demand. ket firmed up a little and prices of Later the mar- best grade advanced a small fraction. Eggs are very cheap. Jobbers pay Ile for 56 Ib. crates, 11%c for 58 lb. crates and 12c for 60. Ib. crates. Grape Fruit — Florida commands $4.25 per box; bulk, $4 per 100. Green Onions—Home grown, 20c per doz. Lettuce—In good demand on the following basis: Imperial Valley, 6s, per crate_-_--$3.50 Imperial Valley, 5s, per crate __-. 3.75 Home grown, leaf, 10 lbs. ______ 80 Lemons—FPresent quotations are as follows: SOO Sunwict 222 $5.00 S00) Sunitict 2 5.C0 S600 Red Balkin 4.50 50 lb. sack for white; $3.50 for yellow. Parsnips—85c per bu. Peas—Green, $2.75 per bu. for Calif. or Florida. Pineapples—Floridas command $2.75 for 16s and 18s and $3 for 24s and 30s. Parsley—40c per doz. bunches. Potatoes — On the local market transactions hover around 45c per bu. In Northern Michigan carlot buying points the price ranges from 30@35c per bu.; Idaho, $2.25 per 100 Ib. sack; 28e per 15 Ib. sack. Poultry—Wilscn & Company pay as follows Eleavy fowls 000 10 I Light fows 3 Co eS PGES oo l4c Geese _. Itc Noo 1 Turkey 2 _. We Spinach—$1.35 per bu. for Texas. Strawberries—$3.75@4 for 24 qt. Lousiiana. case from Sweet Potatoes—Kiln dried Indiana Jerseys, $1.75; Tenn., $1.50. Tomatoes—Hot house, $1.40 per 7 lb. basket; $1.50 for 10 Ib. basket. Veal Calves — Wilson & Company pay as follows: Paney 2 6@7%c GOOG oo 6c Metun A Lansing—A ‘banquet was given at the Downey House May 3 by Lee & T Cady to those grocers in Lansing and nearby towns who have signed up with the Red and White organization. Vice-President Berner was present and Red and White It is expected that fully I h doc- fifty grocers will be enrolled by the open- expounded the trine. ing day June 4, —Fred G. Keibler, dealer in Michigan merged ‘the business into a stock com- Detroit shoes at 2566 avenue, has pany under the style of the Fred G. Keibler Shoe ‘Co., with a capital stock of $5,000, $2,500 being subscribed and paid in. Cadillac—George Kelly has opened a confectionery, ice cream and lunch parlor in the newly remodeled store in the Lyric theater building. will be made daily at the fountain with the most modern and sanitary equip- ment. Ice cream >.>. One thing is worth a premium to- day: Laughter. —_++>___ Regard others as an _ end, means to your ends, not a . Structure LEE LIT ER RS So eR Bat 2 oe i fe a. Le. Ie be fg i Ry ie ft By # sake Shik tka chee se 6 MUTUAL FIRE INSURANCE “Public Enemy No. 1” Knows Where To Strike. Fire seems to know, It seems to attack the buildings that are not pre- pared, There are many ways to make any relatively safe from fire. These ways are suggested by mutual fire insurance companies to their policyholders. The individual property owner often benefits immediately by a reduction in the premium, and all policyholders profit eventually from this fire preven- tion effort since reduction of loss means savings, and in a mutual cor- poration savings are passed on to the policyholders, ‘Millions of dollars are returned an- nually by mutual fire corporations to their policyholders in dividends, These savings effect a substantial reduction in the net cost of protection to the in- sured, usually not less than 20 per cent.; often much higher. American property to the extent of over forty billions of dollars is insured against fire under mutual policies. The total amount increases rapidly every year as additional owners come to know more of this oldest and soundest form of protection. Property management to-day de- mands a thorough knowledge of insur- ance. If you do not thoroughly un- derstand the mutual plan, write any mutual company advertising in the Tradesman for information. The oldest of the 75 Federation com- panies was founded in 1752. Five other companies in the group are more than 100 years old, Of the remaining 69 companies: 9 are between 75 and 100 years old 10 are between 50 and 75 years old 30 are between 25 and 50 years old 20 are between 10 and 25 years old These companies have over six bil- lion dollars of business in force—have returned to policyholders in dividends over one hundred and forty millions of dollars. The principle underlying mutual in- surance and differentiating it from other forms is that which works to re- duce the insurance cost by reducing the losses. Economy of administration is one of its distinct marks; but pre- vention of loss through selection, in- spection, education and co-operation is the foundation on which the whole mutual structure is erected. The Midland Four Mills of Kansas City, Mo. has been a mutual fire policyholder for sixty years, All through the milling and grain indus- try the mutual plan of insurance is the preferred form. Mutual inspection and education has reduced the fire hazard in this field and owners have benefited by reduced insurance costs. ————_» + + Lines of Interest To Grand Rapids Council. In discussing his trip to Traverse City to pay official visit to Traverse City Councl, No. 361, Brother Rock- well became reminiscent about the former times and members he used to know. He mentioned particularly, the name of Frank Wilson, who had long been a worker in U. C. T. affairs. For several years, without interruption, he MICHIGAN TRADESMAN was a delegate to the Grand Council of Michigan, and was known as the “Sil- ver Tongued Orator of the North’. Very sound in logic and an eloquent speaker, he was listened to with inter- est and respect for the cause he was advocating. Later his health failed him and he was compelled to conserve his energy, and for a time retired from the active affairs of the Council. However, recently he has made considerable progress in regaining his strength and greets his old friends in the United Commercial Travelers of America with a warm cordiality. W. E. Sheeler, who traveled for many years for the American Seeding Co., maintaining a home in Jackson, and a membership in the redoubtable Jackson ouncil, No. 57, is now engaged in business in Brooklyn, under the trade name of Farm Equipment Co., having succeeded C. L. First. When his company was merged with the Oliver Co., Hart-Parr Co. and Nicholas- Shepherd Co., brother Sheeler was of- fered a Canadian territory, but he pre- ferred the land of the Stars and Stripes to the “Land of the Maple Leaf,’ so remained a citizen of our great com- monwealth. Some salesmen in Mich- igan would accept the Canadian terri- tory, and their friends would follow them very quickly for a visit. It certainly is a demonstration of the right spirit to do one’s part in starting the wheels of industry by buying the merchandise that is already on the market, so it becomes necessary to re- place it. Incidently, we will never have much improvement until the merchants do begin to replace their very low and broken stocks of merchandise. One of our loyal workers has recently found it necessary to replace the wardrobe ‘of his better seven-eighths because she has been on a vigorous diet and has regained her girlish figure and insists that she will keep it. This was a case where everybody won; the wife won the new clothes, the husband won a reputation for being generous with his wife and the merchants won the profits on the sales. Our Chaplain, Rutledge W. Radcliffe, was notified last week that the presi- dent of his company passed on very suddenly and unexpectedly. Brother Radcliffe was out of the city and could not be interviewed, but it undoubtedly will mean heavier responsibility for him. Roy B. Parmenter, 305 So. Division avenue, a member since 1903, and with the Grand Rapids Brush Co. twenty- eight years, suffered from a carbuncle on his neck. He was taken to St. Mary’s Hospital on Saturday for treat- ment and on Monday passed on to the future life. He was aged 62 years. As an act of fraternalism, we feel that the official visit of brothers Brad- field and Saxton to Mrs. Lucina Lar- rabee, widow of the late Russell H. Larrabee, should not be overlooked by the members of the Council. She is still residing at the old home 710 Veto street, and there was a real service in connection with her estate that was handled thoroughly and efficiently by them. Mr. and Mrs Oscar Levy mourn the loss of Mrs. Levy’s mothers, Mrs. Sophie Seigel, who lived with them for the last five years. She passed out of this life last week, and was laid to rest in Walker avenue cemetery. Grand Rapids Council extend their sympathy to brother Levy and wife. C. W. Julian, Past Senior Counselor of Elgin Council, No. 412, Elgin, Ill, living temporarily at the Cody Hotel, is confined to his room, his affliction being torn ligaments of the right ankle. He has been in the employ of the U. S. Rubber Co. for a period of twelve years. This is an illustration of how easily one can be injured. While on a visit to Cleveland recently, he was playing with the children of some friends on the lawn and slipped on the May 4, 1932 grass meeting with a painful and rather serious injury. Again we remind you, “Keep your U. C. T. protection in force.’ You may need it any hour to defray the expense of physician, hos. pital and the many things one requires when injured. Henry H. Herrenden, 1412 Hal! street, formerly with the Peck & Wil- liams Heating Co., father of C. B. Herrenden, still with same company, was injured recently, which necessitat- ed an operation, and he is now in Blodgett Hospital. Milton Smith, residing at 1346 Logan street, suffered a real loss and incon- venience when thieves broke the win- dows in his car and stole samples while the car was parked in front of a hote! (Continued on page 22) you are OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that me Ne con» 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan buying WILLIAM N. SENF, Secretary-Treasurer the least money is INSURE and feel sure that when you have a fire you will have money to pay at least the most of the cost of re-building; but place your insurance with the company that will furnish this protection at the lowest cost, as there IS a difference, and it will pay you to investi- gate. The company that gives the most SAFE insurance for The Finnish Mutual Fire Insurance Company of Calumet, Michigan the ages. THE GRAND RAPIDS of a successful organization. GRAND RAPIDS, Mutual benefit, protection and responsibility has been the object of all organized human efforts throughout It’s the underlying principle of Mutual Insurance. FIRE INSURANCE COMPANY affiliated with the Mich- igan Retail Dry Goods Association offers all the benefits 319-320 Houseman Building MERCHANTS MUTUAL MICHIGAN May 4, 1932 MICHIGAN TRADESMAN It’s Strawbevy Time Again! 4 State-Fair Champions ave sending women to your store. Get ready for them... Stock CERTO at once! IGHT NOW—today —is the time to begin selling Certo .. . for quick turnover . . . quick profits. Strawberries are on the market now. The jam and jelly making season is on. Last year more Certo was sold than ever before... and this year’s prospects are even better. Sugar is cheap. Fruit plentiful. Get your share of the business. Sell your customers not only Certo, but also fruit, sugar, glasses and paraffin. Make five profits from the sale of jelly materials. Certo advertising is running in the big women’s magazines and farm publications now ... 17 of them ...and in more local newspapers than ever before. On top of that will be a weekly radio broadcast every week of the season over 36 big stations. All this adver- tising is telling women how to make jam and jelly with Mrs. J. 0. Schon, Nebraska Jelly Champion ONE BOTTLE...TWO BATCHES One bottle of Certo gives not jam...ortwofullbatchesof jam one batch, but two full 10 or or jelly from any other fruits. 11 glass batches of strawberry See recipe book under label. strawberries. It is written by the jelly champions of the big state fairs... telling your customers how Certo makes better jelly, cheaper jelly, quicker jelly. How one bottle makes two batches. Tie up with this Certo advertising ... now and later, during the blackberry, raspberry, apricot, peach, pear and grape seasons. Right up to next winter. Push fruit and all the other “makings” of jelly and jam. And push Certo. That’s how to get volume and profits this year, when millions of women are making jam and jelly right at home. Principal Products distributed by GENERAL FOODS SALES COMPANY, INC. Log Cabin Syrup = ’s Minute Tapioca Cera Walter Baker’s Cocoa Calumet Baking Powder Postum Cereal Instant Postum Grape-Nuts Post Toasties Post’s Bran Flakes Walter Baker’s La France Whole Bran Chocolate Swans Down Cake Flour Diamond Crystal Salt Maxwell House Coffee Satina Jell-O and Tea Sanka Coffee “Ask the General Foods Salesman!” Era a te URE Sa . 8 NOT WHITE MAN’S COUNTRY. How any man—hbe he white, Chinese, Japanese or Hawaiian—could listen to the story told by Mrs. Massie on the witness stand and then bring in such a verdict, we cannot see. But Hawaii is Hawaii. It is not white man’s country. Among white men the “unwritten law” runs against rapists. In Hawaii the unwritten law runs against the avengers of rape. Every power of public sentiment, every strength of the law was against the prosecution and conviction of Ka- hahawai and his fellow brutes whbd assaulted Mrs. Mascsie. This influence told. The rapists got off. And, now, every power of Hawaiian sentiment, every strength of Hawaiian law has been for the prosecution and conviction of those who brought upon Kahahawai the punishment which he so richly deserved and which a “stacked” police force and a weak dis- trict attorney failed to give him. The best criminal lawyers in the Islands went over to the prosecution; the de- fense had to import Darrow from the mainland: The “defense fund” to be raised by the business men of Hono- lulu never turned up a nickel. John C. Kelley as prosecutor turned prose- cution into persecution. If ever a man overstepped the bounds of his office, with sneer, innuendo and improper evi- dence, that man is Kelley. And the biased judge let him get away with it. To the outside world Hawaii thus says: “Bring white women here, if you wish. We need tourists. But if our people rape them, we won’t punish the rapists. And if you punish them your- selves, well convict you of man- slaughter.” What will be the outcome? Is this jury’s decision to be but one more pro- vocative act in the endless chain of wrong started by the outrage on Wai- kiki Beach? Will the higher courts, the courts of the American mainland, over- set it? Or will Governor Judd try to rebalance the scales of justice by use of the pardon? Judd, on his record, will act as the politics and business interests of the moment suggest. The politics of it would be to please dark-skinned Ha- waii by sending four whites to jail. But the business interests would be for letting them go for the sake of the travel reputation of the Islands. We cannot forecast the course of a weak political Governor. But this we do know: Never will the name of Hawaii be clean, before the white world, while rapists, at large, play footbaal on the streets of Hono- lulu and the avengers of rape lie help- less in jail. NOT PULLING TOGETHER. At a time when all the business forces of the country should be work- ing together as never before in the in- terests of aiding recovery from the de- pression, it is rather pitiful to observe the lack of co-operation. There are tirades against Congress for its attack upon the exchanges for permitting practices which, while known to exist, are nevertheless not unfairly condemn- ect neers te ta i a MICHIGAN TRADESMAN ed. Similarly, many bankers rather re- sent what cannot very well be called unjust criticism of a number of meth- ods pursued during the last boom. In both instances, it would be better to have the faults admitted and a joint effort to correct them for the future. On the other hand, the leading busi- ness organization of the country ap- pears satisfied to see the appropriation for the Department of Commerce slashed quite drastically, and it is no secret that such a cut might be wel- comed because it would tend to make its own services correspondingly more valuable. This appears to be a case of jealousy at a very inopportune mo- ment, in the opinion of observers. It is obvious upon the most casual consideration that, instead of these pet- ty objectives, a united move by all agencies and business leaders to deal with the problems of the depression and with ways and means of improv- ing conditions is eminently more de- sirable. Continuation of present tac- tics and the policy of laissez-faire which has marked these many months of business difficulty will greatly de- preciate the value of all trade organ- izations. : Unbiased commentators have pointed out that much was expected from or- ganized business in a crisis and little has been offered. It is small wonder that membership dues have dwindled.’ Such expenditures have come under sharp scrutiny on the bare basis of value received and, where there has been no value of consequence, they have been properly lopped off. BUYING POWER NEEDED. Failure of business so far to respond to the efforts made to bring about re- covery has caused further misgivings in many quarters. But these misgiv- ings are usually voiced at about this time in a depression. In the past, when everything was pronounced hopeless, recovery got under way. Of course, there are phases of this depression which have not been present before. That is why the usual optimis- tic declarations which “point with pride” to our tremendous resources and recall that every former crisis has been surmounted fall on rather incredulous ears. This has been described as a depression of plenty, while many slumps in the past have been periods of famine. What has been only vaguely under- stood for the most part in this period of trouble is that underconsumption has been the basic evil. We have had overproduction because there was not sufficient mass buying power to ab- sorb the products of industry. At the same time we have aggravated this condition by adding further to our pro- ductive capacity. Underconsumption was _ brought about, it is now admitted, by credit inflation and profit greed. The dis- tribution of income became too un- balanced and finally cut seriously into mass markets. A major contributing factor was the spread of Nationalism and the tariff war which we, as a country, brought upon ourselves by enactment of the Hawley-Smoot bill. Whether prices have been sufficient- ly adjusted to bring back markets on the basis of lower wages and reduced employment remains to be seen. There is now a differential in favor of average wage rates, but actual earnings tell a different sory in many lines. With so many unemployed, the market for all but necessities suffers. a ee en OPPOSES PRICE-CUTTING. After going into detailed explanation of what happens when a retailer “meets competition” by making unnecessary price reductions, the Eddy-Rucker Co., merchandising consultants of Cam- bridge, Mass., suggests in a current bulletin that if every manufacturer and salesman undertook a four weeks’ pro- gram of educating the trade to the fal- lacy of price-cutting the practice could be materially curtailed. The process of education would be carried out “by ‘supplying salesmen with charts, examples and figures clearly presented, and definite and ex- plicit instructions to show every retail- er the error of senseless price-cutting beyond that justified by normal de- clines.” Since the company explains in the same bulletin just what percentage in- creases in unit sales are required for maintaining the same total profit at re- duced prices, there is also material here for a similar campaign among producers. The conclusion is reached in this instance that new markets and new buyers are needed for obtaining larger unit sales, and that increased volume is not usually obtained by cut- ting prices on staple items. While much of this information is fundamental, it is undoubtedly true that thousands of manufacturers and retailers are totally unaware of the principles involved. What better, then. than for trade associations and other groups to prepare simple charts and text which would serve to put them on the right track? A large part of the present evils in trade and industry may be traced to mere ignorance, and it is about time, in the opinion of many observers, that some effort was made to promulgate the facts which would correct such abuses. UNFAVORABLE INFLUENCES. A combination of unfavorable in- fluences continues to keep business marking time. These included last week the failure of industry to make its usual seasonal gains, poor earnings reports for the first quarter, and Con- gressional investigations and delay up- on the taxation and economy pro- grams. News from abroad was also unsatisfactory, with the time drawing close for action upon the debt mora- torium. Bank failures, although greatly reduced, are still tending upward and money in circulation, adjusted for seasonal variation, has increased again. About the only favorable news is that of the credit situation, and more recently from the automobile and build. ing industries. Automobile production is rising and present plans of the two largest makers may mean a more ac- tive Summer than usual. Should these May 4, 1932 plans be fulfilled, then a better basis for a Fall upturn would be laid. In building construction, the April figures are more encouraging. A rise in contract awards of 11 per cent. for the first three weeks is indicated on a daily average basis compared with March. The seasonal rise is 7 per cent., and this is the first time since June, 1931, that the seasonal advance has been exceeded. However, the in- crease was derived solely from public works. Residential building declined almost as much as it usually gains, NEW DRESS PRICE PLANNED. Opening of Fall dress lines in July will see the launching of a new price line at $15 or $15.50 to permit retailers an improved mark-up when the dresses are retailed at $25. Dress producers at a conference held in New York last week agreed to co-operate with the re-_ tailers and the expectation is that prac- tically all $16.50 firms will offer the new price range when the styles for the new season are shown. The $25 retail price line has come to be one of the largest ranges in the minds of consumers and at $16.50 the mark-up has not been sufficient to yield a profit to the stores. The small mar- gin, moreover, was not made up on the $29.50 or $19.50 retail ranges. Ac- cordingly, manufacturers were asked to re-establish a price range which at $25 retail will permit a small profit to be made. GENUINELY ANTIQUE. The collectors of early American glass and pottery may think that they are getting antiques. But in compari- son with the collectors of Ur of the Chaldees, the home of Abraham, they are gathering very modern productions. The archeologists of the University of Pennsylvania who have been digging in the ruins of fUr have found in a house of the date of 400 B. C. a mug and a bowl that date from 2400 B. C. They were 2,000 years old when their last owner had to flee from his house and leave his possessions behind. The theory that the last owner was a col- lector is more plausible than any other, for it is unlikely that the utensils should have been handed down in the family for 2,000 years. Such things do not happen even in a civilization less tempestuous than that of Western Asia before the Christian era. DRY GOODS CONDITIONS. Retail trade has held to its improved level except in sections of the country which suffered from unfavorable weather. The chief activity in this area centered on women’s apparel and ac- cessories. Low-priced floor coverings, lamps and other home furnishing lines, except furniture, attracted fairly good response. Men’s wear trade was a trifle better. A particularly active busi- ness this season has been reported on gardening tools and equipment. For the month, it is believed that department store sales in New York will range about 18 per cent. below a year ago. The second half was 4 shade better than the first. The month just closed had five Saturdays compat- ed with four last year. May 4, 1932 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. Kalamazoo was the objective point of our last Out Around. The day was perfect and ‘the reception given the Tradesman at stores where stops were made was most cordial. Our first stop was at the store of Peter DeMann, twelve miles South on U S 131, where my eyes are always gladdened by the sight of one of the cleanest and most complete country stores | have ever had the pleasure of inspecting, ‘I do not wonder that peo- ple like to trade at that store and that the owner of the store is prosperous. At Wayland [I was pleased to note the changes recently made in the gen- eral store of Frank Malmstone— changes which give the emporium a metropolitan appearance. At Plainwell I was informed that the Eesley Milling Co. was running day and night and that such a condi- tion has prevailed for several months. I was so fortunate as to renew the subscriptions of three good merchants in a single block on Portage street, Kalamazoo—Burton M. Barber, dry goods dealer; Ernest Wise, hardware dealer, and Rhenious Bell, grocer. All of these stores were full of customers when [ called. B. F. Barber, father of the dry goods merchant, had just returned from his usual winter stay at St. Petersburg. I recall the senior Barber as a long- time general dealer at Fennville and a subsequent partner and office official in the wholesale grocery house of the Lemon & Wheeler Co., Grand Rapids. He and his good wife will celebrate the fiftieth anniversary of their wed- ding at St. Petersburg next Christmas day. If Mrs. Barber, Jr., has her own way in the matter, I rather thank she and her husband will grace the oc- casion with their presence. I was delighted to note the large number of persons the Columbia Hotel fed at the evening meal. I do not wonder that Landlord Ehrman is able to make so many improvements to his hostelry. I learn with regret that Adolph Krause, founder of the Wolverine Shoe Co., Rockford, has been confined to his home by the flu during the past two or three weeks. At last accounts he was on ‘the road to recovery. The death of Hon. M. L. Dunham, one of the three judges of the Kent Circuit Court, ends a life of great ac- tivity on the bench and at the bar. Mr. Dunham removed to Grand Rapids from Cadillac in 1887 and for some reason formed the opinion that he could get me to reverse my steadfast determination never to settle a libel suit until it was passed on by the court of last resort. He had me ar- rested several times on a capias, but never filed a complaint or put up se- curity for costs. The cases were al- ways stricken from the calendar be- cause the item of providing for costs was not given attention. Several years passed without any more activ- ity on the part of Mr. Dunham, so far as J was concerned. One day I met him in a hotel lobby and asked him why he did not do any more capaising. “Damn you,’ he replied, “Ill mever bother you again. You don’t settle as the daily papers do. You fight.” We became good friends later and when Judge Stuart, of the Superior Court died in 1915, Mr. Dunham was ap- pointed to fill the vacancy. I asked the late Judge ‘Hatch, who had been my attorney for thirty-five consecutive years and who was once the youngest circuit judge in Michigan (in the Grand Traverse district) what kind of a judge Mr. Dunham would make. “The best ever,’ he replied. “He knows the law and will hand out his rulings promptly. They will be so nearly correct that the Supreme Court will sustain him nine times out of ten.” De- died When I took Judge Hatch to troit a few years ago, where he soon after, I reminded him of his pre- diction and asked him if Judge Dun- ham had lived up to his expectations. “Yes and more,’ was the reply, “Judge ‘Dunham’s knowledge of the law is the greatest asset any lawyer or judge could possibly possess.” The vacancy caused by the death of Judge Dunham renders it necessary for Governor Brucker to make an ap- propriate appointment with as little delay as possible. That ought to be an easy matter for our Chief Executive because he has at his command a judge who has really been in training for the position now rendered vacant for many years, I refer, of course, to Judge Verdier, who succeeded Judge Dun- ham as Judge of the Superior Court when Judge Dunham was advanced to the Circuit ‘Court. Judge Verdier thas served the city as Judge of the Superior ‘Court eleven years. His judicial career has added to the high esteem in which he was previously held as an attorney at the bar. His Judgeship has brought him in contact with questions of prime im- portance which touched closely the public welfare and the has always dis- charged his duties as Judge in such a manner as to entitle him to the com- mendation of the bar and the respect of litigants and offenders who have appeared ‘before him. Some _ have thought he was perhaps a little severe in handing out sentences to those who violated the public peace and welfare, but the freedom of Grand Rapids from crime, as compared with many other cities of similar size and character, af- fords ample proof that his policy in this respect was the proper course for him to pursue, Judge Verdier’s gift of real conver- sation is rare. He has a kindly, gen- erous and tolerant nature. His friend- ship is a priceless possession. He loves the law, the profession of the law and the administration of justice and he strives mightily to deserve the reputation he has acquired and rigidly maintains at all times as a fair and able interpreter and expounder of the law. I sincerely hope Governor Brucker will act promptly in recognizing the ability, energy and resourcefulness of so able and faithful a public servant. I am naturally prejudiced against the freight truck generally because of the hoggishness of most of their drivers. ‘This does not apply to the Standard Oil ‘Co., the Hekman Biscuit Co., the Valley City Milling Co., and other privately owned truck transportation lines which penalize their drivers for incorrect driving. It does apply to the chain stores and the large truck lines which appear to be operated without regard to law, cour- tesy or even common decency. The drivers seek the middle of the road and frequently prevent a driver pass- ing them when he approaches from the rear, When the truck finally stops and gives the passenger car driver an opportunity to accomplish his purpose, he is treated with the vilest language in the vocabulary if he remonstrates with the driver of the truck over his lack of courtesy. J cannot understand how the owners of the trucks succeed in securing so many drivers who lack every attribute of manhood. [I think much of the prejudice against trucks is due to the truck owners in selecting their drivers. some carelessness of The greatest objection to the truck system comes from the railways and the friends of the railroads, who dis- like our great transportation systems destroyed by the competition of the trucks. I share in this feeling, but I have to concede that the truck system owes tits existence to the arbi- trary actions of the railway managers in the handling of perishable freight. When prices were advancing a dozen years ago the railway managers pro- mulgated rules prohibiting local freight trains from stopping at every station daily. ‘They were permitted to stop twice a week and three times a week and refused to listen to arguments on the subject. In many cases urgent requests for interviews on the part of those who were using the railways were refused. This left but one course open to the country mer- chants, who urged the village dray- man to make daily trips to the market from which supplies were obtained. He took to market the eggs and produce the village merchants accumulated every day and returned in the after- noon with the merchandise and early vegetables the merchants had to have in stock every day to meet the require- ments of their customers. The dray- man soon availed himself of the op- portunity to handle the traffic in other towns between his home town and the market city and thus developed a competition with the railroads with which they could not successfully compete. Now the railways have the sympathy of the shippers and even undertake to resort to legislation to curtail the operations of the trucks when they could easily ‘have prevented the dominance of the truck system if they had listened to the voice of reason or used the brains God gave them to think with. They literally plunged them- seeing sometimes selves to destruction, impaired the value of the enormous properties under their management and lost the sympathy and co-operation of people generally through the exercise of unnecessarily arbitrary methods which anyone with sense could easily foresee the outcome. I regard the trucking system as an excrescence in the great world of transportation, foisted on us by the imbecility of railway managers, the same as they foisted the interurban system on the country by refusing to listen to the voice of reason. When the interurban Grand Rapids to Kalamazoo and from Grand Rapids to Muskegon were first pro- posed I spent two half days with the general manager of the G. R. & I. and undertook to prove to him that by placing gasoline coaches on his already established could give the people adequate hourly service along the lines of both his roads and effect- ually prevent the illegitimate compe- tition of the interurbans ‘by making it impossible for the promoters to sell their bonds: that with tracks and side- tracks, passenger stations and freight houses at the terminals and intermed- late points; that with station agents, baggage men and telegraph operators, the railways could handle the traffic the interurbans proposed to divert from the railways so effectively that the promoters of the new form of com- petition could never make any head- way, railways from lines he Did my argument get me anywhere? Not by a jugful. The railway manager was so smug that could lodge the G. R. & I. from the position it occupied in Michigan that he blunt- ly told me [| back to my office and run the ‘Tradesman and he run the .G. R. & I. —which he did to its effectual destruc- tion. No sooner did the interurbans die a natural death after they had made the lines of the G. R. & JT. streaks of rust than the trucks came The :G. R. & I. again deliber- ately played into the hands of its de- stroyer by adopting and maintaining the course above described. in this idea nothing dis- could go would continue to along. I would like to assist the railroads to regain the prestige they formerly enjoyed, but what can one do when the railroad lines are managed by men who the voice of reason? + refuse to listen to Another reason why [| disapprove of the trucks is that I do not think they pay a fair share of the upkeep of our improved roads. True, they pay some- thing in purchasing gasoline, which in- cludes the 3 cents per gallon tax, but what they contribute in this way is but a trifle compared with the taxes we ex- act from the railroads on their right of way, station buildings, freight ware- houses and rolling stock. Until legis- lators give this matter the considera- tion it deserves, the unfairness of our present method of dealing with these two great industries will be increasing- ly apparent, On account of the lack of regulative trucks and the excess domination of the railroads by (Continued on page 23) measures relating to Ec fh i is 10 FINANCIAL Sources of Stock Information in Stock Analysis. In the last few articles we have been considering ‘basic- principles and the importance of investigating the factors such as business, asset value and earn- ings prospects before making a trad- ing decision. The process of analysis is the utilization of facts and deciding the attraction of the issue. A knowl- edge of the use of facts is necessary but it is also important that the in- vestor must know where to get the facts before dealing with them in an analytical manner, Analysis is generally considered to include the correct procedure in deal- ing with facts regarding a stock from the possibilities in the issue. How- ever, security analysis consists of also knowing where to obtain these facts. The investor must ‘be familiar with general quotations but if he cannot ob- tain the information, then the theo- retical knowledge is of no value. There are many sources of informa- tion. However, the most important is that which comes from the company, itself, which is usually put out through statistical agencies. Newspapers, finan- cial publications and statistical informa- tion bureaus constitute the best sourc- es of corporate and security informa- tion. It is unnecessary to go into technicalities regarding the news gathering systems of the particular statistical bureaus. However, their in- formation is very complete as they maintain staffs of financial news anal- ysts who are usually getting this in- formation from the various corpora- tions. The statistical information bu- reaus are very careful and check all the qualities and sources of their in- formation, These reports are taken from the companies’ balance sheets, newspapers and are tabulated for each individual’s or corporation’s securities to which the news may have reference. In addition to newspaper and statis- tical information there are a_ large number of periodicals which also spec- ialize in attention to financial and se- curity matters. These are very thor- ough and some of them can be strong- ly recommended to the investor. There are others that are purely tipster sheets and should not be studied by the in- vestor as they usually recommend or sponsor some particular issue which many times has fittle value. There are also organizations whose main purpose is to advise and recom- mend stocks for investment and trade. They usually go into a very detailed analysis of a company and they are all organized for the purpose of advising their subscribers of the most advan- tageous and ‘best trades to be made in the security market, During the recent wave of specu- lative enthusiasm, there was a rapid demand for speculative advice as the general public, at that time, was not experienced and was very willing to pay these advisory services for ad- vice regarding the securities to buy and the definite steps to be taken in getting its share of the so-called easy stock market profits, Unfortunately, many such sources misrepresented their qualifications and have taken in- MICHIGAN TRADESMAN vestors’ money for poor advice instead of good advice. Durng the period when prices were rising, it took no great amount of genius for a market service to make money for its subscribers. However, in the present bear market, this situa- tion has been reversed and the major- ity of these services are no longer en- gaged in this type of work. Careful attention should be paid by the investor as to the source of his stock information and it should only be considered in an unbiased analytical manner, Jay H. Petter. -—_—_>~-<—— More Equitable Burden Between the Debtor and Creditor Nations. Foreign trade of the twenty-two leading countries of the world declined $11,000,000,000, or from $41,000,000,- 000 to $30,000,000,000, in 1931 as com- pared with 1930, according to the Na- tional Industrial Conference Board. Such a drop provides telling evidence of the widespread nature of the cur- rent depressiion. Nevertheless there is a basis for optimism in tthe figures. This is the fact that gradually the disequilibrium between debtor and creditor nations is diminishing. The effect of this, as the board emphasizes, will be to assist in a recovery of prices by relieving the pressure on the pay- ments which must be made by the debtor countries. The importance of such a trend in foreign trade has been extremely slow in making headway in this country. Our general attitude is a carry-over from the days when we were a debtor nation and enjoyed a favorable balance of commodity exports. We were able to do this in those days because the excess of exports over imports could be used—in fact was necessary—to meet interest payments and the other so-called invisible items, When the country shifted from a debtor to a creditor nation there was not a corresponding change in our at- titude toward trade. Rather we con- tinued as a nation to believe that it would be possible for us to have a favorable balance both in the visible and invisible items. In fact it appeared for some years that we were able to accomplish this desire. Actually, however, what was taking place was that we loaned bil- lions of dollars to foreign nations and thereby enabled them to meet the con- stantly increasing payments due to us. Students of economics recognized that this heavy foreign lending must stop unless we permitted foreign coun- tries to sell us more than we sold them. The only question was when the change would take place, or, in other words, when the burden on the foreign nations would become so heavy that they could not carry it, ‘The present tendency toward a closer ‘balance between debtor and creditor nations, therefore, is a con- structive development in spite of the appalling loss in the aggregate amount of trade. Once a reasonable balance is reached between debtor and creditor countries there will be a possibility of an increase in the volume of foreign trade along sound lines. Ralph West Robey. [Copyrighted, 1932.] In Memory of Clinton Bishop. Speaking of the death of Clinton Bishop reminds me that he came to the Fourth National Bank direct from finishing his studies in the high school of our city nearly forty years ago and was with me in the bank for thirty- He served the bank in different capacities. At first in one of the minor positions, but gradually worked his way along through the bank until he was elected Cashier and that position he held for something like twelve or fifteen years, and when the Fourth National Bank was dis- continued he was invited by the Old National, a neighbor bank, to serve as Cashier of that institution, holding the office with that good bank until the time of his death. He could always four years. WE RECOMMEND Low priced bonds in the fol- lowing groups as exchanges for weak or defaulted secur- ities. Railroads Public Utilities Industrials List furnished upon request. J. H. Petter & Co. 343 Michigan Trust Building Phone 4417 May 4, 1932 say “yes” or “no” with a smile and made friends and was liked by every- one. His father, Colonel Bishop, as he was well known, was colonel of his regiment during the civil war. After the war was over he held the position of Postmaster in Grand Rapids and was ‘Sheriff and Register of Deeds for Kent county, and held other positions of trust for many years, Clinton Bishop’s death at this time will be a great shock to his many friends and admirers and will be great- ly missed by everyone who knew him. Wm. H. Anderson. —_>+ > ____ Sincerity is essential to selling. successful 3 West Michigan’s oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services .. . OLD KENT BANK 2 Downtown Offices 12 Community Offices Established 1860 Incorporated 1865 THE ONLY NATIONAL BANK IN GRAND RAPIDS The Largest National Bank in Western Michigan NION- GROUP” May 4, 1932 A Business Man’s Philosophy. Why do authors introduce German, French and Latin phrases into Eng- lish writing? Is there any explanation except the desire to show off? Probably not a tenth of the readers know the meaning of these words. Those that are easily translated are offensive and ineffective, since they are used over and over, Surely there are adequate English words for such chestnuts as par excellence, declasse, in loco parentis, Lawyers and people of formal types of mind love such foreign phrases, A theater critic thought that he had said something clever when he pro- posed an endowment to teach American actors to pronounce m-o-n- s-i-e-u-r, Unless an actor appears in an all-French play, why should he be required to say monsieur? Why should all other words be in English except this one? Why not let the actor say mister and be done with it? He is allowed to speak all other words in English, When a doctor of philosophy writes a book he sprinkles footnotes over the lower part of the page. Preceding each footnote are words or abbrevia- tions in italics. Among those com- monly encountered are vide, cf., ibid., ie, and BE. g, There are good English equivalents for each of these, but the doctors of philosophy must prove that they have been educated and the easiest and laziest way to do it is to use symbols. William Feather. ——__+ +. A Business Man’s Philosophy. A rule in some offices is that all un- finished work shall remain on tops of desks. The hope is that desks may be cleaned at the end of the day. Of course, there are jobs that can- not be done in a day. The jobs that take a week or a month are not being discussed here. We are thinking of daily routine. From 50 to 90 per cent. of every day’s work is routine. Only when these details are disposed of promptly is time conserved for big things. Men usually work in one of two ways: They shove the routine aside and give their attention to the most important mat- ter, or they handle the routine and postpone consideration of the larger affairs. Doing the most important task first seems sensible, but the trouble is that when details are neglected they become uncomfortably important. The enquiry pushed aside last week is an emergency to-day. The conclusion is that the man who can’t keep ahead of his work needs an William Feather. —~+>+>—__ Why A. & P. Should Not Receive Charity Orders. First. The A. & P. is a capitalistic combine with monopolistic tendencies. The control of 17,000 stores dealiing in the necessities of life is too great and two dangerous a power to be arrogated to any one man or cor- poration. Second. The A. & P. is a New York organization and its receipts are remitted daily to headquarters, thus impoverishing Michigan cities and towns to the extent of their volume of assistant. sales. MICHIi1GAN TRADESMAN 11 Third. The A. & P. buys all its vegetables and fruit from the Atlantic Commission Co., a subsidiary organ- ization owned entirely and controlled by the A. & P., and thus every order for fruits or vegetables given to the A. & P. hurts the commission men of Michigan and adds to unemployment. Fourth. The A. & P, buy all their meats from Chicago and Milwaukee meat packers, thereby again adding to the unemployment situation in Mich- igan, Fifth, The A. & P. do not buy from any of the wholesale grocers in Michigan and all business given to this organization forces the wholesale gro- cers of (Michigan to curtail the num- ‘ber of their employes. Sixth, The A. & P. has its own ‘bakery and this affects the wage- earning power and the number of em- ployes in every home owned bakery. Seventh. The A. & P. refuses to give credit and desires cash business only, thus making more stringent these unhappy times. For these reasons alone, neither A. & P. nor any other out-of-town chain is entitled to any charity orders, and if these reasons hold good as to why they should not receive charity orders, they logically hold good: as reasons why they should not receive your business, —— +++ Stationery Novelties in Demand. Orders for stationery novelties suit- able for graduation gifts are reaching manufacturers in considerable quan- tities. The merchandise is wanted for delivery within two weeks. Items re- tailing at $1 are in greatest demand, although a limited call for $2 and $2.50 articles was noted. Leather-bound five-year diaries with metal initial decorations are in demand in the $1 and $2 retail ranges, while cloth-bound books decorated with hand-painted floral designs are wanted to retail at $1. Interest aroused by the campaign to raise funds here for erection of a Shakespeare memorial theater in Eng- land has prompted one novelty house to revive a line of miniature leather- bound books containing the works of Shakespeare. They are selling well in sets to retail for $5. ——_+++___ For the Small Store. Late in March, I stepped, one day, into one of the hottest days of the Summer. One minute the temperature was somewhere around freezing, the next moment it was well up in the nineties, with the terrific humidity that, fortunately, comes but a few times each year. It was the kind of heat we speak of as “oppressive,” a foretaste of the worst the coming Summer can give us, To get away from the torrid side- walk, I walked through the open door of a store. What a relief. It was just a plain, ordinary, small store, 20 feet wid, 60 long. No special apparatus was in sight, no openings for a special air supply. Yet it was thoroughly comfortable; its air was cool, neither too wet nor too dry. It had the sort of atmosphere in which customers like to linger, clerks feel their best. Yet all the time the door from that breat- of-the-tropics street was wide open. I ought to explain, perhaps, that this torrid street was a bit of outdoors ordinarily walled in and heated, with just enough steam in the air, to duplicate the worst of Summer weather conditions, Its purpose: to show how effectively a small store can protect itself (this Summer for the first time) against the kind of weather that drives away cus- tomers, wilts clerks chandise, space, uses plain ordinary steam in- stead of a special chemical refrigerant; no engineer is required for its opera- tion. If preferred, ice can be used, with decreased first cost but usually slightly higher operating cost. In a climate that has relatively few hours of heat, operating cost may be a sec- ondary matter. Chapin ‘Hoskins. —_—_ +. On the whole, it is patience which makes final difference between those who succeed or fail in all things. All the greatest people have it in an infinite degree, and among the the patient weak ones always conquer the impatient strong.—Ruskin. and ruins mer- ‘The apparatus is might pay for itself in a few hot August weeks. And while operating costs vary according to local condi- tions, you can take 37 cents per hour as a fair sample. The conditioning unit, which recirculates the store air, mixes it with the proper proportion of outdoor air, humidifies or dehumidifies it, filters it, and cools it, is (roughly) 2 x 4x 5 feet, and can be suspended over a show window, in a space not useful. The refrigerating unit, in a basement or other outside relatively simple, the less, Real Estate Bonds Guaranty Trust Issues Bankers Trust Issues BOUGHT SOLD QUOTED We invite your inquiry regarding unlisted Bonds. Field & Company 1026 Buhl Building DETROIT Phone Cadillac 8888 AMERICAN HOME SECURITY ° BANK ° Under the Tower Clock On Campau Square Ally Your Business with a bank that will help you, in every way, to take advantage of the opportunities which you enjoy here in Grand Rapids - - a city of diversified industries. THE GRAND RAPIDS SAVINGS BANK has been an essential factor in the develop- ment of Grand Rapids for over 61 YEARS, and its EXPERIENCED, PERSONAL SERVICE adds much to the value of a connection here. CGIOLSO GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices 12 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, Lansing. First Vice-President — Theodore J. Bathke, Petoskey. Second Vice-President — Randolph Eckert, Flint. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Hans Jorgenson, Muskegon; L. V. Eberhard, Grand Rapids; John Lurie, Detroit; E. B. Hawley, Battle Creek; Ward Newman, Pontiac. Odds and Ends To Think About. Sign in a cabinetmaker’s shop reads: There never was a product made— The truth we must confess— But somebody could make it worse And sell his junk for less. Which, of course, is perfectly true— if it is true. No manufacturer or mer- chant need fear competition of this character, provided his own goods and service are worthier. But if he de- pends on words, whether in rhyme or not, and has nothing more solid than words, he won't get far on those alone, Is the grocery business peculiarly subject to ruinous competition? Maybe but listen to this: Our Pacific coast is dangerous and inhospitable to navigation. Between Vancouver and San Diego there are only two shelters for large ships which are good in all weathers—San Fran- cisco Bay and Los Angeles harbor. The shore is barren, rocky, subject to Westward winds and frequently there are impenetrable fogs. Every experi- enced navigator knows all this; and yet every so often—appallingly often, in fact—ships are wrecked on rocks and shoals whose localities are as well known as are the harbors aforesaid. Usually such accidents occur in foggy weather. When we read of shipwreck of this character, we are prone to exclaim: “Why did not that captain turn West- ward and run a little ten miles out to sea, thus insuring safety? He knew the coast from thirty years’ navigating of it.’ But the explanation is that headquarters and owners know the exact number of barrels of oil required to make the run by the shortest route —which means the route nearest the shore line. Every barrel burned in excess of that minimum subjects the captain to demerit marks or the loss of his job. So he “takes a chance” and, when fate goes against him, he loses; and when he loses, his loss is not a grocery business from which he may recover. His loss is his ship, his life work, his life. For it is a tradition of his calling that the captain goes down with his ship. That is competition with stark tragedy in its wake. One rather humorous development of the depression is the evaporation of a line of business that was a dream— a nightmare—of grocers for many decades, which never became a reality —though long the source of grievance —and which now has become non- existent, so far as grocers go. That is the business of supplying hotels. The head of an old-time large grocery business was telling me a few days ago. “We used to travel four men, paying them $250 per month and expense allowance of $10 per day, sell- ing hotels. They sold cigars in a big way, fancy groceries and other sup- plies in volume. We have no such men now and hotels are running so MICHIGAN TRADESMAN badly in the red that we don’t want that business any longer.” ‘How we used to grind our jobbers for “taking this business from us.” Had we looked at it dispassionately, we would have known we were not equip- ped to handle it—that big hotels would have been fools to buy from us. And now what we never had and could not get exists no longer. Is it not plain that we worry now over certain trade we are not fitted to handle, are better off without? I said a time since that now every business man who does not own his business home should look about for one and buy it. Here is a story in point: A grocery house which dates back to the Western mining camp days when business was on the supply house plan, large quantities laid in monthly or less frequently, always has operated in the old-fashioned, long- credit style. Conservatively operated, with margins as liberal as current cir- cumstances have warranted, it has piled up its money which it has loan- ed on mortgages. The manager told me an instance of value-shrinkage. This was a ranch on which they had loaned $12,000. Sometime afterwards the owner was offered $35,000 which he refused, holding out for $40,000, A few years later, he let his property be taken over by this grocer for the $12,- 0600 mortgage. “If we had acted promptly,” said the grocer, “and been sports, we might have sold it imme- diately for $10,000; but we did not, and now J] suppose we could not get more than $7,000. “But then,’ he concluded, “we never have let go of any of our realty. Per- haps we have been wrong in this, and yet I don’t know. Realty is at least always solid and tangible—better than wall paper.” What, now, should be the viewpoint of the man paying rent for his store? Should he look at the $35,000 or the $7,000? May he not wisely think of his opportunity now to acquire real property at a fraction of its true value? Perhaps what he finds suitable for his own business cannot even now be pur- chased for 20 per cent. of what it was ‘orth’ four or five years ago. But a discount of 50 to 60 per cent. from former values should seem to make a bargain of almost any well located business realty. 'Why should we race after realty when it is at heights un- precedented and shy off when its de- flation is as drastic as it is to-day? The wise man is quietly acquiring realty now on a basis that will make all our mouths water a few years hence. We may feel we have few dollars these days, but those we have are worth two or three times what the 1929 dollar was worth. But while it is true that our money is worth much more, let it also be re- membered that this as bad a time to owe anybody as any time ever was. We might coin a proverb: In slow times, do not owe. Then we could add to it: In flush times do not owe. We shall thus conclude that, while it may be embarrassing to be owed, it is always vastly more dangerous to owe. (Continued on page 23) May 4, 1932 tional Association of Retail Grocers, June 6, 7, 8 and 9 at the Hotel Jefferson, St. Louis. Make your reservations today. Railroads are making special rates of Fare and One-Half for Round Trip Tickets—Good for 30 Days. Get your certificate when buying ticket. You'll get many helpful ideas and the latest industry news. Lots of entertainment too! Plan today to attend! (This advertisement is run in the interést of the National Association of Retatil Grocers by Standard Brands Incorporated) BITE INTO this profit-making 1932 idea. UNEEDA BAKERS LEADERS offer appetizing recipes that will bring cus- tomers to you for dozens of different products you sell. Feature this m famous line that ) builds extra sales for you! NATIONAL BISCUIT COMPANY Uneeda Bakers May 4, 1932 MEAT DEALER Michigan State Association of Retail : Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E. P, Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Install a Ready-To-Serve Meat De- partment. you like to have the into the store to-day and say, “I’m going to let you have your store rent free for the next five months,” How would landlord come To a great many dealers, that might be the difference between operating this summer at a profit or operating at a loss. At any rate, it is an offer that very few dealers would turn down. We don’t have any plan in mind whereby we can go to landlords all over the country and persuade them to do this, but we do have a suggestion to make which we believe will ac- complish the same purpose, at least in some cases, A ready-to-serve meat department, properly advertised and properly man- during the summer months equal, in during the summer month equal, in many cases, to the amount of the rent of the store. We don’t say this as something that we ‘hope might happen. It is something that has actually been done by food dealers. In the first place, it isn’t hard to move a good qunantity of ready-to- serve meat during the warm weather, because they are foods which people want. We believe that the desire for cold meals and for tasty and nutritious picnic lunches featuring meats has been increasing from year to year, and we believe that we can anticipate a normal demand for these products this year. We don’t know whether it is because so many diet fads are being debunked or whether the average American's appetite for good food is improving, but we do know that the menus of hotels and restaurants during the summer consistently feature the cold meat lunch or dinner and that some manufacturers and packers are able to show an increase in the pro- duction of these meats as compared cold with five or six years ago, It isn’t enough, however, to simply put a few ready-to-serve meats in one end of the display case and hope that people will come in and ask for them. They are entitled to good display, for they are attractive products, and the profit which can be obtained from them certainly makes them deserving of some preference by sales people. Holidays are, of course, the big days for the ready-to-serve meats. May brings us one—a holiday when thou- sands of people all over the country go picnicking. Dealers who make an effort in the days preceding Memorial day to tell people about ready-to- serve meats for their picnic lunches and have a good selection of these meats for people to see when they do come into the store should be able to show a very good profit for their labor. There are many ready-to-serve meats which can be displayed without refrig- eration, consequently they can be used as displays in ordinary windows. The meats are attractively prepared and have a great deal of appetite appeal. MICHIGAN TRADESMAN Serving samples in the store may help to increase the demand. The fact that the housewife can be spared the work of cooking food for her cold meals or her picnic lunches and the fact of the high food value of the meats can be featured in posters about the store or in the newspaper advertising which the store does. One of the most desirable points about ready-to-serve meats, from the standpoint of the meat retailer, is that they are not, for the most part in com- petition with the other meats which he sells. For example, a housewife who lunch probably will buy no meat if she does not buy ready-to-serve meat products. Or if she is planning a cold dinner or lunch- eon, she undoubtedly wants to be saved as much detail as possible in the preparation of such a meal. If she does not serve cold meats, she may serve some sort of a meal which does not include meat. The large consump- tion of ready-to-serve meats at pick- up after theater lunches, for children home from school or in from playing, and for workingmen’s or school chil- dren’s demand which can be filled by the dealer with- out decreasing his sales of other meats to any appreciable extent. The profit which can be made from the sale of ready-to-serve meats is profit that is pure velvet to the meat dealer in the large majority of cases. is planning a picnic lunches results in a We don’t guarantee that you can pay your rent from the profits of your ready-to-serve meat department. But we do know that it will be profitable to give emphasis to the sale of these products for the next five months. John Meatdealer. 2 Socket Appliance Call Up Sharply. Demand for small electrical house- hold appliances has shown outstand- ing improvement. The volume for Beech-Nut COFFEE - CATSUP PEANUT BUTTER * BUTTER WAFERS TOMATO JUICE TOMATO JUICE COCKTAIL and other foods of exceptionally fine flavor 1) Ota] Oe UO A ROMEO OE ULO IE Tee MR. GROCER for repeat sales get your supply of POSTMA’S DELICIOUS RUSK Fresh Daily POSTMA BISCUIT co. Grand Rapids, Mich. 50th Anniversary April will run from 10 to 15 per cent. ahead of ‘March records and parallel the showing made in February. Special offerings by a number of manufactur- ers account for increased interest. No drastic price cuts have been made to stimulate buying. ‘May is expected to provide a fair amount of business from jobbers in the market for electric fans and other Summer items, but purchas- ing by retailers will be limited. Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 FRIGIDAIRE ELECTRIC REFRIGERATING SYSTEMS Pp RODUCT OF GENERAL morons WITH FAMOUS COLD CONTROL AND HYDRATOR All Models on Display at Showroom F. C. MATTHEWS & CO. 18 E. Fulton St. Phone 93249 \] HE REPEAT-OR 1438-1440 Eastern Ave., S. E. Little Boy Blue Pr yWhite VALLEY CITY MILLING CO. WZ G. A. LINDEMULDER CO. Wholesale Grocer The Wm. Edwards Co. Olives Libby, McNeil & Libby, Inc., Canned Goods RED CROSS Macaroni and Spaghetti 13 fall down. Even the Worms don’t best men occasionaily do. Don’t miss this bet If you like to sell groceries, don’t overlook what Carnation is do- ing, Carnation Milk is “on the air’ — from coast ito coast — every week — telling millions of erocery-buyers why they should be using ‘Carnation Milk, Carnation’s growing popularity means volume business — faster turnover — reduced selling cost. It’s a good bet for you. Carnation “From Contented Cows” WORLD’S LARGEST-SELLING BRAND OF EVAPORATED MILK DER STAND-BY Grand Rapids, Mich. «ee: lie ae Se tn Oe tae SONG an “Wy ew Grand Rapids, Mich. Canned Goods 14 HARDWARE Michigan Retail Hardware Association. President—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. The Hardware Dealer and the Shower Trade. In the hardware business, it is es- sential to push the seasonable lines, not merely while they are seasonable, but before; and to watch the calendar very closely to make sure that no time- ly line is overlooked. June is traditionally the month of brides; and the June gift trade is an important factor in the hardware dealer’s turnover. Of course, weddings occur all the year round, and wedding gifts are in demand every month; but June is the time to make an especial and seasonable appeal to this class of trade, and to bring to the attention of your public the fact that all sorts of wedding gifts, and especially practical gifts, are to be secured in the hardware store. It is almost axiomatic that timely lines should be pushed a little before the season actually arrives. With many lines—such, for example, as paint—a rather extensive process of education by means of newspaper ad- vertising, window display and special advertising matter is required; and this process should be started some time before the season gets under way. With June gift lines, you should at least be prepared to put on your main display not later than the first of June: Most dealers start pushing these lines the latter part of May. There is, however, an additional op- portunity for the hardware dealer in connection with the gift trade. He can cater to the “shower trade.” +-_—_ Canned Rattlesnake Meat. Try some broiled rattlesnake for dinner some night. That fantastic idea has become a reality. George End, a Floridan, is now canning rattle- snake meat, and declares he is finding it difficult to supply enough rattlers for the increasing demand. This prod- uct tastes like the breast of chicken, says Mr. End. He asserts that the meat is clean, white, tender and high- ly digestible. ——-> + New Preserve Package. A new type of package for preserves has ‘been developed by the Pantry Maide Products Company. The jars have been specially designed so that they can be placed right on the dining table without offending the eye in any way, since they are graceful and com- pact. No label appears on the jar itself. Instead the label is incorporat- May 4, 1932 ed in the cellophane wrapper, which covers the jar. The slogan of the firm is: “No label to mar your table,” —— 72 >____ Frozen Oyster Experiments. Experiments with a retail pack of frozen oysters are being conducted by the Booth Fisheries Company of Chi- cago, according to Chief Engineer W. J. Hendron. They are being pack- aged in a one-pint oblong paraffined carton and then sent to a quick-freezer. When the boxes are removed from the freezer, they are wrapped in wax paper, The experiments will be car- ried through the summer to see if a satisfactory product can be developed by the time the next oyster season arrives, —_2+-+___ Orville J. Plamondon, dealer in gen- eral merchandise and hardware at Lake Leelanau writes: “Your paper has saved me many dollars during my twenty years in business.” ——_+--____ Don’t worry about next year. Get after the next order. A new COYE AWNING Phone 65106 WHICH STORE IS YOURS? will bring you business Phone or write for new low prices CHAS. A. COYE, INC. Grand Rapids Most every business has some kind of financial leak that is not recognized by the owner. One of the most common of these is the payment of excessive insurance costs. Many business men are not aware of the fact that strong, sound Mutual companies offer the best of insurance protection at a substan- tial saving in cost. Federal Hardware & Implement Mutuals Retail Hardware Mutual Fire Ins. Co. Minneapolis, Minnesota Hardware Dealers’ Mutual Fire Ins. Co. Stevens Point, Wisconsin Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota PPEDERAL Mutuals are one of the outstanding insurance or- ganizations in the country. For 32 years they have been returning cash savings to policyholders. They have beenhelping merchants all over the country stop this im- portant financial leak in their businesses. These thousands of policyholders have received the maximum in protection at the minimum in cost. The Mutual method of insuring is simply this: careful selection of property in- sured resulting in a low loss ratio, efficiency in management resulting in low operating costs, and the returning of profits earned to policyholders. If you wish to stop a financial leak in your business by insuring your property (if it meets Fed- eral inspection requirements) with other select properties, sign and send the attached coupon. ! FEDERAL HARDWARE & | IMPLEMENT MUTUALS | | | Stevens Point, Wis. Without obligation send me com- plete information. ity ee State 2-1. | 1932 ich rm ed on en- ike las my ret May 4, 1932 DRY GOODS Michigan Retail Dry Goods Association. aL T. Milliken, Traverse ity. Vice-President—George C. Pratt, Grand Rapids. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Strong Call For $1.98 Spread Sets. Bed spread sets offered to retail at $1.98 are outstanding items in the seasonal curtain and spread trade at this time. The sets, which include a spread, two window curtain sets, dresser scarfs and other pieces, com- pare favorably with goods retailing at $3.50 last Spring. Sets made up of fast color prints in pastel shades and trimmed with plain color voile are in best demand. In the popular curtain market, prices continue depressed with retailers now offering print curtains to retail at 49 cents. —_—_~>~+-___ Men’s Sportswear in Demand. Sportswear items of all types con- tinue to dominate the orders for men’s Spring and Summer wear placed with resident buyers. Although the volume is not as large as last week’s, the total business is regarded as fair. In cloth- ing Summer suits, such as seersuckers, linens and other types, and sport jackets and trousers are prominent in the orders placed. Furnishings de- mand centered on mesh and other shirts of lightweight materials, bathing suits, robes and similar accessories for outdoor activity. Pastel shades in neckwear were also active. ee ee Limit Kitchen Crockery Lines. Manufacturers of kitchen crockery will concentrate on a few staple items for the Fall season and eliminate style merchandise completely. The move has been prompted by buying policies followed by retailers this Spring. Few stores purchased more than a limited selection of goods and the majority took only items which enjoyed a steady call for the past few years. New items and novelty articles retailing at more than 25 cents were left on manu- facturers’ hands and had to be moved at sacrifice prices, selling agents ex- plained. -—__»—___ Introduce Square Kitchen Utensils. Introduction of square utensils for cooking and other kitchen uses has met with widespread consumer ap- proval in recent weeks. The square type products are offered in place of conventional round and oval designs and are promoted on the claim that the new shape is more efficient for kitchen use. Early this year produc- ers brought out square washtubs and dishpans, and they now plan to intro- duce the shape in a variety of cook- ing utensils. The new items are priced at the same levels as other types and have been ordered freely by retailers. —_++>—___ Differ on Dress Price Revision. Sharply divergent views with refer- ence to revising dress price lines are current in the trade. New lines are being urged in some quarters, while in others the contention is voiced that there are enough lines already to meet retail requirements. Attention centers particularly on the $16.50 range, the assertion being that conditions have prevented the obtaining of a normal MICHIGAN TRADESMAN retail mark-up on this range at from $25 to $29.50, retail. It has been sug- gested that a new range be establish- ed to provide a better mark-up, Defi- nite action on revision may be under- taken for the Fall season, comment indicated, ——_+->—___ Seek White and Fabric Bags. Numerous orders in the last few days have been placed for white and fabric handbags, leading to the belief that a strong vogue for white will pave the way for a notably active pre-sum- mer retail call for this merchandise. Corded, ribbed and striped effects are outstanding in the fabric bags, with current emphasis centered largely on linen types. The envelope shape is favored. While white is strongly favored, interest is shown in blues and the outlook for yellow is believed good. ‘Fall lines when ready will give increased attention to a price line to fit in the regular retail level between $4.95 and $2.95, according to views in one quarter, ——_>+.___ Silk Sales Under Year Ago. A noteworthy spurt in yardage sales of broad silks developed in March, as compared with the previous month, but the gain was not enough to bring totals to the levels of March, 1931, ac- cording to figures issued by the Silk Association. The sales increased 21 per cent., as compared with February, but were 14.8 per cent. under those for the same month a year ago. The decline in stocks did not keep pace with the drop in sales. Stocks on March 31 were 6.1 per cent. lower than on the same date a year ago and 8.2 per cent. lower than on Feb. 29 last. —_>>~___ Cosmetic Sales Hold Up Well. Sales of cosmetics have held up sur- prisingly well in the face of general business conditions. The demand is described as comparing well with a year ago, a period which did not show much of a drop as compared with 1930. Even in hard-hit industrial cities, one well-known retail buyer re- ported, there have actually been gains in sales of better grades of face creams, powders and rouge. Special combination offers of manufacturers have increased competition in the trade and one comment was that this practice has led many customers to “ask a house and lot” with a box of face powder. ; ———_>++___ May Lower Garment Express Rates. Substantial savings on express ship- ments of apparel to retailers are in the offing, as the outcome of plans being discussed between the Railway Express Agency and the Associated Dress Industries. The plans contem- plate a reduction on the average ten- pound package shipped by the trade in New York of about 13 cents. A shipment of this kind to Chicago un- der the proposed rates would cost 56 cents instead of 69 and to St. Louis 58 instead of 71 cents. The lower rates would facilitate the use of ex- press shipments by the trade in New York and serve to reduce cancella- tions to manufacturers, —_——_>>.—___ To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity. Do your work—not just your work and no more, but a little more for the lavishing’s sake; that little more which is worth all the rest. And if you suf- fer as you must, and if you doubt as 15 you must, do your work, Put your heart into it and the sky will clear. Then out of your very doubt and suf- fering will be born the supreme joy of hfe—Dean Briggs, Corduroy Tires Known from the Canadian Border to the Gulf—and from New York Harbor to the Golden Gate—the Corduroy Tire has in ten years gained a reputation for value, for superlative performance and dependability that is second to none! The Corduroy Dealer organization dots the nation’s map in metropolis and hamlet. allegiance to the Corduroy Tire because of long years of unfail- ing tire satisfaction to the motorists of the country. Go to your Corduroy Dealer today. Ask to see the tire. Big— Sturdy—Handsome in all its strength and toughness, the Cor- duroy Tire will sell itself to you strictly on its merit. CORDUROY TIRE CO. Grand Rapids, Mich. It is an organization that swears MICHIGAN BELL TELEPHONE CO. quickly at any time. Bob and Mary never miss those ‘Spur of the Moment” parties WHENEVER any of their friends plan a party “on the spur of the moment”, Bob and Mary are almost sure to be invited. For THEY HAVE A TELEPHONE and can be reached Your telephone will “open the door” to many interesting and pleasant social events. And, in case of emergency, you can summon help immediately ... by telephone. Few things provide so much service at such low cost as the telephone. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D R A,PI DS, MICHIGAN Len RO NERO MAM ri sae949 16 HOTEL DEPARTMENT Leaf of Experience Concerning Ameri- can Cooking. “American Cookery” is an expres- sion seldom heard or discussed by that class of people who deal with it direct- ly or indirectly as a means of liveli- hood. ‘In the true sense of the word, American cookery is that style of cookery used in the American home. As we Americans are a cosmopolitan people, so American style cooking is a composite of many types. From the first Americans, the Indians; from the old world Pilgrims; from the Creoles of the South; from Mexico, the first known home of American civilization, and from the golden West ‘Coast with its oriental atmosphere came recipes, processes and cooking customs which all went into the great melting pot from which eventually emerged that style of cooking known as home or American style. This style of cookery was begun over the prairie campfires, improved before the great old fireplaces with spit and kettle, continuing on down through the periods of rude stoves and ranges to the present day when gas and electric equipment make cooking results a certainty and not a chance. This style of cooking, exemplified in the many hundreds of cook books and by the family recipes handed down, verbally, from generation to genera- tion, is our own art, ages old, yet still young and developing. But times are changing. The house- wife of yesterday, who took such pride in her cooking, now works in an office or factory, and her meals, as well as those of her husband and family, are eaten in a restaurant or come from a can. It is true the country over that people are depending less and less on their own home cooking and more and more on the public eating house, and this brings us down to our side of the story, Most hotel operators maintain some form of eating establishment, whether it be a coffee shop, restaurant, cafe- teria or dining room. These may be regarded as belongingg to one of two classes. One class, usually found in larger cities, caters to a type of patrons whose jaded appetites demand some- thng different and who are willing and expect to pay any price. To satisfy this demand, it is neces- sary to employ the highest types of masters of the culinary art brought from the old world where cookery is classed with painting and poetry. Such men have studied in schools and col- leges, and after their apprenticeship have attained position in just such a way as our engineers and lawyers at- tain the pinnacle. To this class of . trade, European cooking is a necessity. The other class, which exists prob- ably in a ratio of fifteen to one, is a different type. Perhaps 90 per cent. of the hundreds of thousands of persons who depend on a public eating house for three a day are of the class who want a sixty-cent meal in sixty sec- onds. Business men and women, clerks, students and professional men and women in all walks of life. They are the typical American. They are the ones who once ate home cooking at home and who now demand home MICHIGAN TRADESMAN cooking im the restaurants and hotels where they stop. And do they get it? If you go into the usual restaurant kitchen do you find the careful housewife who used to prepare the meal for a hungry fam- ily? Do you ‘find the high priced, edu- cated chef? Do you find the type of manhood you would welcome into your home as a friend? Not in many cases. Why is this so? The most important factor in main- taining our health and happiness is the food on which our body lives, there- fore, it is just as important that we have the highest types of men and women in our kitchens as it is to have them in Congress. A general once said, “An army fights on its stomach.” In the same way a nation progresses on its stomach. Fancy cookery pleases the palate and eye, but the average American wants American cookery which builds brain and brawn, and to give him this we must have the best blood in America in our kitchens. Why are our colleges filled with fine young men studying for profes- sions.for which they could never fit themselves? Why are men who would be an honor to the culinary art wast- ing their lives at a desk or driving a truck? In the old country the young men long for the cap and apron as our young men long to be a Babe Ruth or a Gene Tunney. The Ameri- can youth looks on the kitchen with scorn. There must be a reason for this. To me the art of cooking is the most interesting and exciting game a man can play. Every day there is some- HOTEL OJIBWAY The Gem of Hiawatha Land ARTHUR L. ROBERTS Deglman Hotel Co. Enjoy the delightful Govern- ment Park, the locks, the climate and drive. Sault Ste. Marie Michigan Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. Warm Friend Tavern Holland, Mich. | Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mer. YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Rooms—400 Baths Menus in English MORTON HOTEL ARTHUR A. FROST Manager CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Pantlind Hotel The center of Social and Business Activi- ties in Grand Rapids. Strictly modern and fire - proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. HOTEL Pe eee Universally conceded to be one of the best hotels in Michigan. Good rooms, comfortable beds, ex- cellent food, fine cooking, perfect service. Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HENRY M. NELSON, Manager Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon “5° Michigan Columbia Hotel KALAMAZOO Good Place To Tie To “We are always,;mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. May 4, 1932 MICHIGAN TRADESMAN 17 thing new and different, new menus to make, new dishes to prepare, new focds and new combinations in an endless chain, There is the battle to get the meals prepared on time, the excitement of the rush hour and the pleasure derived from preparing a dish, new and beautiful, or of a meal well planned and served. ‘Why should this not be preferred to the monotony of counting money in a bank all day, or to adding and subtracting countless strings of figures in a ledger? One important reason is that Amer- ica does not recognize her cooks, She looks down ona chef, France builds schools and monuments to her chefs, but what would happen if Congress were asked to build a monument to the one who perfected the apple pie? An- other important item which makes the kitchen obnoxious to the younger generation is the unpleasant working quarters. Some restaurants are built from marble but the kitchens are dark and smelly. Overheated kitchens will drive away any apprentice who may have started in good faith. The kitchen is the most important part of the restaurant and should be built with this idea in mind. Your customers would rather eat good food off a soap box than poor food from a marble counter. ‘Another item is the wages paid. A cook or apprentice will turn out poor work for poor pay and good work for good pay. Ordinarily, the bigger the investment the more the interest. The old time drudgery, once the bugaboo of the beginner, has passed away be- fore modern equipment, and new ma- chines do the machine work such as peeling potatoes, beating eggs and all the irksome tasks that once broke the beginner’s heart, And last but most important of all reasons why the kitchen is avoided is the hard-boiled boss. No one can. do his best in the shadow of the whip. Cheerfulness and co-operation mean so much to the apprentice as sunshine means to the flowers. Other indus- tries have found this true and the get- together meetings, social affairs and friendly talks ‘by experts should be emulated by we of the restaurant fra- ternity. : When J advocate home or American cookery for the restaurant, | do. not mean that it can be transplanted in its original form, but [ mean that it should assume the form and characteristics of that prepared in the home but it should differ from hobo restaurant cookery in the following ways: In the first place, the food should: be good and clean, not necessarily the highest priced, for some of our most delicious entrees, typically American, are prepared from the cheaper cuts of meat and vegetables. They must be ' properly cleaned, washed or soaked, as the case may be. Many an expensive dish. has been ruined by poultry or fish carelessly dressed, or fresh fruit or vegetables half cleaned. American cookery is to a great ex- tent plain cooking. Food properly prepared in our way is more appetizing to the average American than com- plicated dishes with their many sauces and accompaniments. But proper preparation does not mean roasts over- done, steaks cooked crisp and hard, delicate green vegetables boiled to a mass of cellulose, these are the usual sins of the American cooks. The art of seasoning is half the art of learning to cook. Salt and pepper are as necessary as the kitchen range, and the cook who fails to appreciate this misses all there is in cooking. The same may be said of proportions, the one who weighs and measures and ac- curately follows his recipe is a true disciple of American cookery, but the one who guesses is not. Variety is to the menu what salt and pepper is to the food, and unless you give variety cooking is a waste of time, How long would a man live with his wife if she served him the same food day after day? No longer than the customer will stay at the restaurant where the daily menu is painted on the wall, Economy is one of the virtues of home cooking that may be transplanted to the restaurant without revamping. Never in the old American home could we ‘find good food in the garbage can. Everything edible was utilized and in a way that enhanced its flavor. I have heard of families where the boys re- fused to eat the roast beef in order to be assured of mother’s wonderful baked hash the next day. It is the kitchen economy or lack of it that makes or breaks many restaurant men to-day. And ‘finally, our food offerings must be up-to-date. In this constantly changing world of ours, food tastes change like dress fashions and auto- mobiles. J can remember when if we gave every customer his choice of a roast beef or pork dinner he was well satisfied. If a customer asked for a salad or a fancy sandwich he was con- sidered queer. To-day sandwiches and salads and combinations of the two are equal in importance to the steaks and chops and more profitable. There are so many different kinds of sandwiches and salads, plain and fancy, cheap and high priced, that a new one can be featured every day, And so [I have tried to show you what American cookery should mean to us and how it differs from the sort of cooking found in so many of our present day restaurants. [ have tried to show you why we need American cookery and how we can get it. Eu- rope, with her schools for cooks and customs centuries old, has far sur- passed us in the culinary art. America with her wonderful progress has built schools and universities to train and educate ther lawyers, doctors and art- ists, but she has forgotten her cooks. French cooking is French; German is German; but American cookery can take the best ideas from all her peoples, Americanize them and give them to us-as a foundation on which we may build a structure as beautiful and in- tricate as our European brothers have done, Let us, therefore, do all in our power to educate a more desirable ‘class into our kitchens, and in doing so ‘we will perfect and glorify Ameri- can cookery, raise our food standards and increase our patronage and profits—Emory Hawcock in Hotel World-i|Review. a A sharp tongue can cut you out of a job, ei ve ° - In Muskegon it’s HOLSUM Muskegon Baking Co. Aix the canned foods you feature grown and packed in your home state? W. R. Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by A complete line of canned vegetables and fruits Michigan farmers. Wholesale Only Wholesale Only DISTRIBUTORS of PINE TREE Brand FARM SEEDS Inoculation GARDEN SEEDS Vegetables and Flowers Semesan Packet Vigoro Bulk We specialize in LAWN GRASS and GOLF COURSE Mixtures SEEDS Write for our special prices INSTANT SERVICE Telephone 4451 ALFRED J. BROWN SEED CO. 25-29 Campau Ave. GRAND RAPIDS, MICH. Wholesale Only Wholesale Only ' Rem eee et eaetiaaeanataeenaluapiatbaaeeinsndee tex paceman emapneinarienegnspareren roemenccnniteetinineet MICHIGAN TRADESMAN May 4, 1932 DRUGS Michigan Board of Pharmacy. President—Clare F. Allen, Wyandotte. Vice-Pres.—J. W. Howard Hurd, Flint. Director—Garfield M. Benedict, San- dusky. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. This year’s Big Rapids session will be held June 21, 22 and 23. Michigan State Pharmaceutical Association. President—J. C. Dykema, Grand Rapids. First Vice-President—F. H. Taft, Lan- sing. Second Vice-President—Duncan Wea- ver, Fennville. Secretary—R. A. Turrell, Croswell. Treasurer—Clarence Jennings, Law- rence. Not All Chocolates Are Alike. There are chocolates and chocolates. W. R. M. Wharton, of the United States Food and Drug Administration defines some of them, the gist of his definition being as set forth below: Chocolate, known as plain chocolate, or bitter chocolate, or chocolate liquor, or chocolate paste, or bitter chocolate coating, is a solid or plastic mass ob- tained by grinding cacao nibs and con- tains not less than 50 per cent. of cacao fat; and, on the moisture and fat-free basis, not more than 8 per cent, of total ash, not more than 0.4 per cent, of ash insoluble in hydrochloric acid, and not more than 7 per cent. of crude fiber. Sweet chocolate, or sweet chocolate coating, is chocolate mixed with sugar (sucrose) with or without the addition of cacao butter, spices, or other flavor- ing materials, and contains on the moisture, sugar and fat free basis, no greater percentage of total ash, ash in- soluble in hydrochloric acid, or crude fiber, respectively, than is found in moisture and fat-free chocolate. ‘Milk chocolate, or sweet milk choco- late, is the product obtained by grind- ing chocolate with sugar, with the solids of whole milk or constituents of milk solids, im proportions normal for whole milk, with or without cacao butter or flavoring material. It con- tains not less than 12 per cent. of milk solids. ‘Cocoa, or powdered cocoa, is choco- late deprived of. a portion of its fat and pulverized, and contains on the moisture and fat free basis, no greater percentage of total ash, ash insoluble in hydrochloric acid, or crude fiber, re- spectively, than is found in moisture and fat free chocolate. Breakfast cocoa is cocoa which con- tains not less than 22 per cent. of cacao fat. Sweet cocoa or sweetened cocoa is cocoa mixed with sugar (sucrose) and contains not more than 65 per cent. of sugar in the finished product and, on the moisture, sugar, and fat free basis, no greater percentage of total ash, ash insoluble in hydrochloric acid, or crude fiber, respectively, than is found in moisture and fat free chocolate. Sweet milk cocoa is the product ob- tained by grinding cocoa with sugar, with the solids of whole milk, or the constituents of milk solids in propor- tions normal for whole milk, and with cr without flavoring material, It con- tains not less than 12 per cent, of milk solids. Dutch-process chocolate, alkalized chocolate, and Dutch-process cocoa, alkalized cocoa, are modifications, re- spectively, of chocolate and cocoa, in that in their manufacture an alkali carbonate, or other suitable alkaline substance, has been employed. In the preparations of these products, not more than 3 parts by weight of potas- sium carbonate, or the neutralizing equivalent thereof in other alkaline substance, are added to each 100 parts iby weight of cacao nibs. The finished products conform to the standards for chocolate and cocoa, respectively, after allowance is made for the kind and amount of alkaline substance added. Mr. ‘Wharton, in his paper broad- cast by radio and printed in the United States Daily, states that chocolate sold for candy-making varies greatly in quality, depending upon the kind and condition of the cocoa beans used in its manufacture. Such chocolate varies in wholesale price from 11 cents a pound to 32 cents a pound. The candy makers know of this difference in quality, but there is no way that you may know by the label, since there is no requirement that the relative quality of products be stated on labels. The matter of quality of chocolate products is one that you will have to learn from your own experiences. The difference between chocolate and cocoa is only that in the case of cocoa a large part of the natural fat or cacao butter has been taken away. On the other hand, if you buy a pack- age labeled “Breakfast Cocoa,” the product will contain at least 22 per cent. of natural cacao fat, which is nearly half of that found in chocolate. If you observe a package of cocoa labeled ‘“Dutch-Process,’ you will know that the manufacturer has added a harmless alkali carbonate intended to give certain qualities to the cocoa which are preferred by some users. (Many products are flavored with chocolate and with cocoa. Among these are dessert preparations. The chief point for label users to have in mind in this connection is that when the label declares the product to be chocolate, for example, “Chocolate Pudding Powder,” the flavor must be, derived from chocolate; whereas, if the label declares the product to be “chocolate-flavored,’ then the flavor may be derived from cocoa. Again, the order and arrangement of the words naming the product are im- portant for the label reader to take into consideration: For example, “Chocolate Malted Milk” is a different product from “Malted Milk Choco- late.” And again, “Malt, Milk and Chocolate” is still a different product. “Chocolate Malted Milk” is chocolate flavored malted milk and must contain 7% per cent. of butter fat derived from the milk. “Malted Milk Chocolate” is a mixture of malted milk and choco- late, and so falls under the require- ‘ments of milk chocolate and must con- tain 12 per cent. milk solids. “Malt, Milk and Chocolate” is a product, the milk of which is not malted, but to make which malt and ground choco- late are added to dry milk. This prod- uct must contain 12 per cent. of milk solids derived from milk, Chocolate milk and milk chocolate products are sometimes made from skim milk, ‘Whenever this is true, the labels should so. indicate. ‘Sometimes products such as starch or arrowroot flour are added to choco- late products. When this is done it is encumbent upon the manufacturer to let this fact be known. In this paper Mr, Wharton tells of one large chocolate manufacturer who did not believe in letting the labels. tell the truth, In 1919 this manufacturer was haled into court on a charge of adulterating his product with cacao shells and foreign fats. He pleaded guilty and was /fined. About ten years later, this manufacturer being under suspicion, it was found that he was again up to his old tricks. He was de- tected buying large quantities of coco- nut fat, worth 18 cents a pound, cocoa fat then being worth 42 cents, and a test showed that his “pure chocolate” contained the cheaper fat. Again he pleaded guilty and again was fined. -—ee eo Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, April 26—In the matter of Louis S. Markowski, doing business as Standard Clothing Co., Bankrupt No. 4766. The final meeting of creditors in this matter has been called for May 9. The trustee’s final report will be approved at such meeting. There will be no dividend for general creditors. : In the matter of Max Michalke, trading as Stevens Upholstering Co., Bankrupt No. 4723. The final meeting of creditors in this matter has been called for May 9. The trustee’s final report will be approved at such meeting. ‘There will be no divi- dend for general creditors. In the matter of Clarence D. Goodkind, Bankrupt No. 4762. The final meeting of creditors in this matter has been called for May 9. The trustee’s final report will be approved at such meeting. There will be no dividend for general creditors of this estate. In the matter of Earl M. Averill, Bank- rupt No. 4732. The final meeting of cred- itors in this matter has been called for May 9. ‘The trustee’s final report will be approved at such meeting. There may be a small dividend for creditors of this estate. In the matter of Jack Tatroe, doing business as Tatroe Tire Shop, Bankrupt No. 4597. The final meeting of creditors in this matter has been called for May 9. The trustee’s final report will be ap- proved at such meeting. There may be a small dividend for creditors of this estate. In the matter of Theona Brick Co., Bankrupt No. 4448. The final meeting of creditors in this matter has been called for May 9. The trustee’s final report will be approved at such meeting. There will be no dividends for general creditors of this estate. In the matter of Hugh R. Andrews, doing business as Soles & Andrews, Bank- rupt No. 4590. Final meeting of creditors held on April 6. Insufficient funds on hand to pay all expenses. Order made for payment of administration expenses as far as the funds on hand would per- mit. Claims proved and allowed. No objection to bankrupt’s discharge. There will be no dividends for creditors of this estate. April 26. We have received the sched- ules, order of freference, and adjudication in the matter of Jack A. Zeilstra, indi- vidually and doing business as Zeilstra Electric Co., Bankrupt No. 4881. The bankrupt is a resident of Grand Rapids, and his occupation is that of a salesman. The schedules of the bankrupt show as- sets of $650, with liabilities listed at $10,331.93. The court has written for funds and upon receipt of same the first meeting of creditors will be called. In the matter of Glen E. Martin, in- dividually and doing business as Martin Autoelectric Service, Bankrupt No. 4835. The sale of assets in this matter has been called for May 6 at the premises formerly occupied by the bankrupt at 600 Division avenue, South, Grand Rapids. The stock in trade of automobile accessories and machinery, batteries and fixtures of this estate is appraised at $867.18. All inter- ested in such sale should be present at the date and time above stated. In the matter of John A. Wellbeloved, Bankrupt No. 4651. The first meeting of ereditors in this matter has been called for May 12. In the matter of Orr Leatherman, Bank- rupt No. 4874. The first meteing of cred- itors in this matter has been called for May 12. In the matter of William T. Welch, Bankrupt No. 4877. The first meeting of ereditors in this matter has been called for May 12. In the matter of Ernest N. Bigelow, Bankrupt No. 4804. The first meeting of creditors in this matter has been called for May 12. CASH IN ON “EASY ACES’ GAME OF SKILL Piles up profits so fast that in- vestment is returned in few days. One Cent or Five Cent Play. $15.00 or $16.75 on Stand. CASH MFG. CO. 934 Thomas St., S. E. GRAND RAPIDS, MICH. TOURISTS DEMAND BOOST FOR MICHIGAN WHOLESALERS THEY BOOST FOR YOU. BECAUSE May 4, 1932 MICHIGAN TRADESMAN 19 In the matter of Vern C. Smith, Bank- itors held April 26. Bankrupt present in rupt No. 4880. The first meeting of cred- person and by attorneys Mason & Sharpe; WHOLESALE DRUG PRICE CURRENT itors in this matter has been called for — eager present for penveutng May 12. creditors. Bankrupt sworn and examine : a : In the matter of Henry W. Story, rai Fane ter, Claims proved and al- Prices quoted are nominal, based on market the day of issue. Bankrupt No. 4767, the trustee has here- owed and certain claims objected to. a 2 40 tofore filed his final report and account, M. N. Kennedy of Kalamazoo, trustee. Acids Soe ae ---- 1 5 00@s * ee ee 9g; 16 and a final meeting of creditors was held Meeting adjourned to May 4. Boric (Powd.)-. 11%@ 26 Feeron 2. ‘ 00@4 25 Cantharides ---. @2 52 April 19. The bankrupt was not present Boric (Xtal) -- ae 26 Eucalyptus ___.. 1 00@1 25 Capsicum _..___- @2 28 or represented. The trustee was present Carbolic —.......- 36@ 43 Hemlock. pure. 2 00@2 25 Catechu __,---_- @1 44 in person. Claims were proved and al- Citric --._..-_.. 40 @ 65 Juniper Berries. 4 00@4 25 Cinchona __-_____ @2 16 lowed. An order was made for the pay- @ 10 Juniper Wood .150@1 75 Cvlchicum _-___- @1 80 ment of expenses of administration, as @ 16 Lard, extra .... 1 55@1 65 Cubebs —_._.__._ @2 76 fas as funds will permit. There were @ & Tard. No. 1 _.. 125@140 Digitalis ______ @2 04 no dividends to creditors. No objections @ 10 favender Flow.. 6 00@6 25 Gentian ....... — &s were made to the discharge of the bank- @ 45 Lavender Gar’n. 1 25@1 50 Guaiac -___-_.__. @2 28 rupt. The final meeting then adjourned Lowen 2 00@2 25 Guaiac, Ammon. @2 04 without date, and the case will be closed Ammonia Linseed, boiled, bbl. @ 60 Iodine ao---=--=- @1 25 and returned to the district court, in due 1g linseed, raw, bbl. @ 57 lodine, Colorless_ @1 50 course. wee a _ “a 13 Linseed, bid., less 67@ 75 Iron, Clo, ~_-___. @1 56 In the matter of Addac Co., a corpora- — 14 ac” 5%@ 13 Linseed, raw, less 64@ 72 on ------------ <=: z tion, Bankrupt No. 4854. First meeting of Castanate ~~ 90 @ 25 Mustard. on. @ 30 Nox ¥ arr ¢: 80 creditors was held under date of April 25. Chloride (Gran.) 08 @ 18 Neatsfoot -..... 1 25@1 35 ia omica -.. @5 40 Fred G. Timmer was appointed trustee. Olive. pure -... 3 00@5 00 oe fore —— @1 44 Claims proved only. Bankrupt was pres- Olive, Malaga, Gokaae Deedee’ @5 40 ent by P. T. Hendriksen, vice-president Balsams yellow ......_._ 2 50@3 00 Rhos @1 92 and represented ‘by Wicks, Fuller & Starr. Copaiba -....... 50@ 80 Olive, Malaga, ‘wHubarbd -.----.. First meeting then adjourned without Fir (Canada) -. 2 75@3 00 green... 2 85@3 25 adte. Creditors represented by C. Sophus Fir (Oregon) -- 65@1 0 Orange, Sweet 4 00@4 25 Paints Johnson. Peru oo 00@2 20 Origanum, pure_ @2 50 jeaa rea dry 12@12% In the matter of Aage.F. Frandsen, al- Wolue 1 50@1 80 Origanum, com’! 1 00@1 20 Lead, white dry 12@12% leged Bankrupt No. 4784, hearing on com- Pennyroyal __.. 3 25@3 50 Lead, white oil _ 12@12% position held March 1. Alleged bankrupt Barks Peppermint -... 3 50@3 75 Uchre, yellow bbl. @ 2% sworn and examined. Claims checked PV Rose, pure -_-. 13 50@14 00 only. Meeting adjourned to March 15, when claims were further checked and allowed. Offer of composition of 10 per cent. cash and 15 per cent. notes voted upon and accepted. Referee’s certificate will be forwarded to district court for confirmation of composition offer. In the matter of George E. Howk. Bankrupt No. 4847, first meeting of cred- BROOKSIDE BRAND WHISK BROOMS he ROTARY PRIZE Whisk AMSTERDAM BROOM CO. ERDAM ALL STYLES AND PRICES She Opens the Package Will She Be Pleased With Her Order? Will the meat be appetizing? Lard firm? Everything so clean and neat that she will come back for more? You go a long way to assure this when you use AVE DELICATESSEN PAPER It is an excellent, all-around utility product —air- proof, moisture-proof, odorless and grease-resistant. Snowy white, pure and firm, reflects the best stand- ards of service in delicatessen, grocery and meat stores. Rolls, wall cartons or boxes. Let us send working sheets and information. Kalamazoo Vegetable Parchment Company Kalamazoo Michigan KV PROTECTION PAPERS Golf Tees — inspection. Grand Rapids SPRING SPECIALTIES Marbles — Jacks — Rubber Balls Base Balls — Playground Balls Tennis Balls — Tennis Rackets Tennis Sundries — Golf Complete Sets Golf Balls — Golf Clubs — Golf Bags Golf Practice Balls Sport Visors—Swim Tubes—Swim Animals Bathing Caps—Bathing Slippers—Swim Aids Sprayers — Rogers Paints — Paint Brushes Sponges — Chamois Skins — Electric Fans Soda Fountains and Soda Fountain Supplies Largest Assortment in our Sample Room We have ever shown and only the Best Advertised Lines — We certainly invite your Lines now on display. Hazeltine & Perkins Drug Co. Michigan Cassia (ordinary). 25@ 30 Cassia (Saigon) -. 40@ 60 Sassafras (pw. 45c) @ 35 seap Cut (powd.) "30c ee 15@ 25 Berries Cubeh 22. @ 7 Bish 222022 @ 2 Juniner —......... 10@ 20 Prickly Avh ____._ @ 50 Extracts Licorice, box -. 1 50@2 00 Licorice, powd. .. 50@ 60 Flowers Arnica ...02 75@ 80 Chamomile Ged.) 35@ 46 Chamomile Rom. @ 90 Gums Acacia, Ist ~___ @ 50 Acacia, 2nd —_-_. @ 45 Acacia, Sorts —_ 15@ 25 Acacia, Powdered 25@ 35 Aloes (Barb Pow) 35@ 45 Aloes (Cape Pow.) 25@ 35 Aloes (Soc. Pow.) Be 80 Asafoetida -..._. 0@ 60 Pow. @ % Camphor ~....... 80@1 00 Guaiae 22200 @ 60 suaiac, pow’d ___ @ 7m King 2 @ 90 Kino, powdered__ @1 00 Myrrh 22 @ 60 Myrrh, powdered @ 75 Opium, powd. 21 00@21 50 Opium, gran. 21 00@21 50 Shellac, Orange.. 25@ 35 Shellac, White -. 35@ 45 Tragacanth, pow. 1 25@1 50 Tragacanth ---- 1 75@2 25 Turpentine ..__ @ 2 Insecticides Arseni 7@ 20 Blue a “bbl. @ 06 Blue Vitriol, less 07@ 15 Bordea. Mix Dry 11%@ 21 tiellebore, White powdered ~..__ -— * Insect Powder__ Lead Arsenate, Po. 11%@26 — and Sulphur Paris Green __ asi O4sig Leaves Buchu -... pee, @ 50 Buchu, powdered @ 60 Sage, Bulk __.... 25@ 30 Sage, % loose __ @ 40 Sage, powdered_. @ 35 Senna, Alex. _... 50@ 175 Senna, Tinn. pow. 30@ Uva Ural 20@ 2% Olls Almonds, Bitter, true, of, ..._ @ & Almonds, Bitter, artificial ..____ 3 00@3 25 Almonds. Sweet, true. 22 1 50@1 80 Almonds, Sweet, {mitation -_.. 1 00@1 25 Amber, crude __ 175@1 00 Amber, rectified 50@1 75 Anise .- 1 25@1 60 Bergamont -... 5 00@5 20 Cajeput ~.-..-.. 1 60@1 75 Castile 22. 2 25@2 60 @Caator 2 1 35@1 60 Cedar Leaf -.... 2 25 Citronella -..... 75@1 20 Cloves -...--... 2 50@2 80 Croton __._----- 8 00@8 25 Rosemary Flows 1 50@1 75 Sandelwood, E. Eo 12 50@12 75 Sassafras, true 2 00@2 25 Sassafras. arti’l 75@1 0 Spearmint —.-_._ : 00@3 25 Sperm 1 25@1 50 ene 5 00@5 25 Tar USP . 65@ 75 Tunpentine, bbl. _. @ 51 Turpentine, less 58@ 66 Wintergreen, Ieee oo 6 00@6 25 Wintergreen, sweet bireh ........ =-- 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed _... 6 00@6 25 Wormwood _._ 7 00@7 25 Potassium Bicarbonate —____ 35@ 40 Bichromate -____ 15@ 25 Bromide 48@ 51 Bromide 0 64@ 71 Chlorate, gran’d_ 21@ 28 Chlorate, powd. 17@ 23 Oo Ae... li@ 24 Cyanide _._.... 323@ 90 Regide 2 4 06@4 28 Permanganate __ 22%@ 365 Prussiate, yellow 35@ 45 Prussiate, red _. 70@ 15 Sulphate ________ 35@ 40 Roots Alkanet -....._.. 30@ 40 Blood, powdered___ 30@ 40 Calamu ue ..... Se 666 Elecampane, pwd. 20@ 30 Gentian, powd. _ 15@ 25 Ginger, African, powdered —_____ 20@ 25 Ginger, Jamaica. 40@ 50 Ginger, Jamaica, powdered -_____ 40 Goldenseal, pow. 2. 0092 40 Ipecac, powd. __ 3 00@3 60 Licorice 35@ 40 Licorice, powd._. 15@ 25 Orris, powdered_ 35@ 40 Poke. Powdered 25@ 40 Rhubarb, powd. ._. @1 00 Rosinwood, powd. @ 60 Sarsaparilla, Honda. ground 1 00@1 25 Sarsaparilla, Mexic. @ 50 Squilla 7. 70 Squills, powdered 70@ 80 Tumeric, powd.._. 15@ 26 Valerian, powd. _ @ 60 Seeds Anise 2200 15@ 20 Anise, eoneeres — @ 3 Bird, is 13@ 17 Guus See 10@ 15 Caraway, Po. 25 20@ 25 Cardamon ______ 1 75@2 00 Contender pow. .30 ue 25 At anther 5@ 20 Pennell eee 200 30 Bige 6@ 15 Fiax, ground: .... 6@ 15 Foenugreek, powd. 10@ 20 Memn oo 8@ 16 Lobelia, powd. -... @1 100 Mustard, yellow 10@ 20 Musard, black... 20@ 25 POGRY .. 3 15@ 25 Quince ___ 2 00@2 25 Sabadilla — - 30@ 40 Sunflower -.-.._. 12@ 18 Worm, American 25@ 30 Worm, Lavant — 5 00@65 75 Tinctures ACen ne Ochre, yellow less 3@ 6 Red Venet’n Am. 34@ 7 Red Venet’n Eng. 4@ 8 Puy .............. 6@ 8 Whiting, bbl. ___ @ 4% Wiking 5%@10 Rogers Prep. .. 3 45@2 65 Msceillaneous Acetanalid -...22 | 76 Ann 2. 13 Alum, powd, ____ eee Bismuth, Subni- Wate 2... 1 72@2 00 burax xtal or powdered -..... o@ 13 Cantharides, po. 1 26@1 60 Calame! 2 12@2 40 Capsicum, pow’d 42@ 66 Carmine 6 00@7 00 Cassia Buds -. 385@ 46 Cloves: 25@ 35 Chalk Prepared. 14@ 16 Chloroform -.__.. 4i@ 64 Cnoral Hydrate 1 20@1 60 Cocaine ....... 12 85@13 50 Cocoa Butter -... 40@ 85 Curss, lst, less 30710 to 40-10% Copperas -._.___ 3%@ = Copperas, Powd. 4@ Corrosive Sublm 1 3101 a0 Cream Tartar —__. ae Cultie bone 2 400 50 Dextrine ...__ 6%@ 15 Dover's Powder 4 00@4 50 kmery, All Nos. 10@ ’ Emery, Powdered @ Epsom Salts, bbls. Gos kpsom Salts, less 3%@ = Ergot, powdered _. @4 Klake, White _.. 15@ 20 Formaldehyde, Ib. 09@ 26 Gelgting 60@ 70 Giassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. 03 Glauber Salts less — 10 Glue, Brown -_._ 30 Glue, Brown Grd tee 22 Glue. White ..... 27 36 36 35 Glue, white grd. 2 Glycerine 15 Hone 2. 0@ 7 ONE 6 45@7 00 lodoform —_... 8 65@9 00 Lead Acetate _. 17@ 2 Mace 2)... @1 60 Mace powdered__ @1 60 Menthol 4 88@6 00 Morpnine ---. 13 58@14 33 Nux Vomica —__ 26 Nux Vomica, pow. 15@ 26 Pepper, Black, pw. 35@ 45 Pepper, White, po. 55@ . Pitch, Burgundy. 10@ Quassia ....... Le Quinine, 5 oz. cans @ 57 Rochelle Salts -... 21@ 31 saccharine -.... 2 60@3 76 Salt Peter 10@ 22 seidlitz Mixture 30@ 40 Soap, green --.. 12%@ 25 Svap, mott cast — % Soap. white Castile, Cate @15 00 Soap, white Castile less, per bar _.. @1 60 Sada Aan... 3 10 Soda Bicarbonate 3%@ 10 Soda. Sal ..i... 02 Spirits Camphor @1 20 Sulphur, roll 4@ il sulphur, Subl. .. 4%@ 10 Tamarinds __._. 20@ 2% Tartar Emetic -. 60@ 60 Turpentine, Ven. 50@ 15 Vanilla Ex. pure 1 50@2 00 Venilla Ex. pure 2 25@2 60 Zine Sulphate _. 06@ 11 Webster Cigar Co. Brands Websterettes -....... 33 50 CICS nciciicsiee 33 50 Webster Cadillacs .. 75 0@ Golden Wedding Panatellas - ...... 75 00 Commodore -..-..... 95 00 eet eters MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues ADVANCED H. P. Beans Yellow Split Peas = oe Pork Lard DECLINED Hams and Bacon Beef Liver Climaline Green Split Peas AMMONIA Parsons, 64 oz. Parsons, 32 Parsons, 18 oz. Parsons, 10 Parsons, 6 48, 1 lb. 24, 3 Ib. 10 lb. pails, per doz. 8 80 15 lb. pails, per doz. 11 70 25 lb. pails, per doz. 17 65 APPLE BUTTER Quaker, 12-38 oz.. doz. 2 00 Musselman, 12-38 oz. Gee. oe 2 00 BAKING POWDERS Royal, 2-0z., doz; ... 93 Royal, 4 oz., doz. -... 1 80 Royal, 6 oz., doz... 2:45 Royal, 12 0z., doz, -__. 4 85 Royal, 2% Ibs., doz._. 13 75 Royal, 5 lbs., doz.___. 24 50 Pep; No, 224 2... : 70 rep, NO. 202 _...-.. ou crumbles, No. 424 --- 5 qu Bran Flakes, No. 624 2 45 bran Flakes, Nu. cuz 1 50 Rice Krispies, 6 oz. .- 2 25 Riee Krispier, 1 9%. _. 1 JU All Bran, 16 oz. ----- 22 All Bran. 10: oz... - S78 All Bran, % oz, ---. 1 10 Kaffe Hag, 6 1-lb. Pane. oo 2 75 BROOMS 4 sewed __ 5 sewed Peacock, 3 Our Success, 5 Hustlers, 4 sewed __ 6 Standard, 6 sewed -- 7 50 Quaker, 5 sewed -_-- 8 oo : 2 ROLLED OATS Purity Brand Instant Flakes Rie 7S Large, Ge Regular Fiakes Smail, 240 2 177% Large, 12s -.---_- 1 85 China, large, 12s ---- 2 95 Chest-o-Silver, lge. -- 2 98 *Billed less one free display package in each case. Post Brands. Grapenut Flakes, 24s Grape-Nuts, 248 ~----- Grape-Nuts, 50 ------ Instant Postum, No. 3 Instant Postum, No. 16 Postum Cereal, No. 0 2 3 1 5 4 50 2 2 2 2 Post Toasties, 36s -- Post Toasties, 24s -- 2 50 Post’s Bran, 24s ---- 2 70 BRUSHES Scrub Solid Back, 8 in. ---- 1 50 N (7.48 Solid Back. 1 in. ---- 1 75 NASR ae, Pointed Ends -__------ 1 2h CD KC, 10c size, 8 oz. -- 3 20 KC, 15¢ size, 12 oz. -_ 4 40 KC, 20c size, full Ib.__ 6 80 KC, 25c size, 25 oz. -. 9 00 KC, 50c size, 50 oz. -_ 8 50 KC, 5 ib. size —__..___ 6 50 KC, 10 Ib. size _-----_- 6 50 BUTTER COLOR RLEACHER CLEANSER Dandelion __---------- 2X5 Clorox, 16 oz., 24s -- 3 00 Lizzie, 16 oz.. 12s __-. 2 15 CANDLES Electrie Light. 40 Ibs. 12.1 BLUING Plumher, 40 ths ___-- 12 Am Ball.38-loz..cart 190 paraffine, 6s _-------- 14% Boy Blue, 18s, per cs. 1 35 Paraffine, 128 —------- 14% Wicking: 2. oe undo mer box —-- - BEANS and PEAS ee 100 Ib. bag Chili Beans —_...---—— 5 00 CANNED FRUITS Dry Lima Beans 100 lb. 6 90 Hart Brand Pinto Beans -_-------- 5 50 White H’d P. Beans 2 90 Apples Split Peas, Yell., 60 Ib. 4 mm we. 8) 95 Split Peas, Gr’n 60 Ib. 3 15 * Scotch Peas, 100 Ib. 5 20 Blackberries Pride of Michigan _--- 3 24 BURNERS Queen Ann, No. 1 -- 1 15 Cherries Queen Ann, No. 2 -_1 25 Mich. Ea No. 10 ---- 6 25 white Flame. No. i Red, Bee ; 50 ena 2. doz _._._.-. 2 36 Pride - “Mich. No. 2__ 3 00 Marcellus Red ~------- 2 56 BOTTLE CAPS , Special’ Pie <.—.-2_-_. 1 35 Oh} TLareanor, 1 gross Whole White —__------ 3 25 pke.. per gross ------ 15 : Gooseberries BREAKFAST FOODS Ne 90 & 50 Kelloao’s Brands. Gorn Flakes, No. 136 2 50 Corn Flakes, No. 124 2 50 Pears Pride of Mich. No 2% 3 60 Piums Grand Duke, No. 2%_- 3 25 Yeliow Eggs No. 2%_- 3 25 Black Raspberries INO. 2s ee 3 65 Pride of Mich. No. 2-- 3 10 Red Raspberries NO. 2 50 IMDS A. Boe 3 15 Marcellus, No. 2 ~---__ 3 60 Pride of Mich. No. 2__ 4 00 Strawberries NO. 2. 25 S00. Qo ee 1 40 Marcellus, No. Z --... 3 26 Pride of Mich. No. 2__ 3 60 CANNED FISH Clam Ch'der, 10% oz. 1 36 Clam Chowder, No. 2. 2 74 Clams, Steamed, No. 1 2 75 Clams, Minced, No. % 2 40 rinnan tiaddie, lv oz. 3 su Clam: Bouliion,- 7 02.2: 2.4! Chicken Haddie, No. 1 2 7i Fish Flakes. smail -. 1 33 Cod Fish Cake. 10 oz. 1° Cove Oysters, 5 oz. -. 1 35 Lobster, No. %, Star 2 75 Shrimp, 1, wet ------ 1 85 Sard’s, % Oil, Key ~~ 5 40 Sardines, \ Oil, k’less 4 Salmon, Red Alaska_. 2 80 Salmon, Med. Alaska 1 85 Salmon, Pink, Alaska 1 35 Sardines, Im. \. ea. ee Sardines, Im., %, ea. 2: Sardines, Cal. oo 1 10 Tuna, % Van Camps, GOS. ee 1 35 Tuna, 4s, Van Camps, FC Aiea cle gue 3 OLE 1 35 Tuna, 1s, Van Camps, Goes. Soa a 60 Tuna, %s, Chicken See. DOS 2 2 15 CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, Lge. Beechnut Beef, No. 1, Corned -- Beef, No. 1, Roast _. 2 70 Beef. 2% oz.. Qua., sli. 1 35 Beef. 4 oz. Qua. ali. Reef. No 1. Bonnut. sli. Fa Beefsteak & Onions, s. Chili, Con Car., is —--- Deviled Ham, \%s ---- Deviled Ham, ¥%s __-- Potted Beef, 4 oz. __-- Potted Meat. % Libhv 52 Potted Meat, % Libby 80 Potted Meat, % Qua. 75 Potted Ham. Gen. 4 1 46 Vienna Saus. No. % 1 00 Vienna Sausage, Qua. 90 Veal Loaf, Medium 2 25 mt DO RE DD HOO DO DO OTD 69 tw a Baked Beanz Campbells: 78 Quaker, 16 oz. ------ 60 Fremont, No. 2? -_---- 1 26 Van Camp, med. ---.. 1 26 CANNED VEGETABLES Hart Brand Baked Beans Medium, Plain or Sau. 60 No. 10 Sauce ---------- 4.00 Lima Beans Little Quaker, No. 10 11 50 Little Quaker, No. 1-- a 25 Baby. No; 4 3 1 oe Pride of Mich. No. 7.4 1 70. Marcellus, No. 10 ---. 7 50 Red Kidney —. 25 1 10 75 String Beans Little Dot, No. 2 —_-- 2 40 Little Dot, No. 1 ---. 1.80 Little Quaker, No. 1-- 1 60 Little Quaker, No. 2__ 2 20 Choice, Whole, No. 2_. 1 90 Choice, Whole, No. 1_. 1 25 Cut. No. 1) 9 50 Cut NG. 2 ooo 1 75 Cot No, 22 1 10 Pride of Mich., No. 2-- 1 25 Marcellus, No. 2 1 Marcellus, No. 10 ---- 7 25 Wax Beans Little Dot, No. 2 ---- 2 55 Little Dot, No. 1 ---- 1 80 Little Quaker, No. 2-- 2 25 Little Quaker, No. 1-- 1 45 Choice, Whole, No. 10 10 75 Choice Whole, No. 2 2 00 Choice. Whole, No. 1 1 Cut, 1 75 Cut. No. 1° 2 1 15 Pride of Michigan -- 1 35 Marcellus Cut, No. 10_ 7 25 Beets Small No. 2% - _. 3 00 Extra Small. No. 2 -- 2 80 Fancy Small No. 2 -- 2 25 Pride of Michigan -_ 2 00 Marcellus Cut, No. 10 5 25 Marcel. Whole, No. 2% 1 75 Carrots Diced, No. 2 -------- 90 Diced, No. 10 —_-----— 5 25 Corn Golden Ban., No. 2-- 1 45 Golden Ban., No. 10 10 00 little Quaker. No. 1_1 35 Country Gen., No. 1--_ 95 Country Gen., No. 2--.1 35 Pride of Mich., No. 1 90 Marcellus, No. 2 ---- 1 10 Fancy Crosby, No. 2-- 1 30 Whole Grain, 6 Ban- tam, No: 2 22-5! 25480 Peas Little Dot, No. 2 ---- Little Quaker, No. 10 1 Little Quaker, No. 2 -- Little Quaker, No. 1_- Sifted E. June, No. 10 sifted E. June, No. 2-- Sifted E. June, No. 1-- Belle of Hart, No. 2_- Pride of Mich., No. 2-- Marcel., E. June, No. 2 Marcet.. BK. Ju., No, 16 bm et et et tO DO a a Temolar B Ju. No 10 7 fit Pumpkin No. 10) 2 4 35 No. Die 225 1 35 No. 2 ooo es 1 05 Sauerkraut Wo. 90 2 4 70 ING: 236 oe 1 25 NO. 2 95 Spinach NG: 256) 22 2 25 NO: 2 i 80 Squash Soston;, No. 6 ------ 1 35 Succotasn Golden Bantum, No. 2 . 10 Hart. No. 2 2 1 95 pride of Michigan -- 1 85 Marcellus, No. 2 ~--. 1 35 fcmatoes Ne, 10 2 o 30 No. 24 2. 2 25 No 2 1 60 Pride of Mich., No. 2% 2 00 Pride of Mich., No. 2--1 35 CATSUP Sniders, 8 0Z. ~------- 1 35 Sniders, 14 oz, ~------- 216 sniders, No. 1010 ---. .9v Sniders, Gallon Glass. 1 25 CHILI SAUCE Sniders, 8 oz. ~-------- 10 sniders, 14 oz. --_-_---- 3 00 Sniders, No. 1010 ---. 1 25 sniders, Gallon Glass. 1 45 OYSTER COCKTAIL Sniders, 8 0Z. ~------ = 2.10 Sniders, 11 oz. -------- 2 40 Sniders, 14 oz. -------- 3 0U Sniders, Gallon Glass 1 45 CHEESE Roquefort ~_------------ 60 Wisconsin Daisy ------ li Wisconsin Flat ----_--_ 17 New York June ~------- 27 San Sage 22 40 PSIG oe ee 19 Michigan Flats -~_------ 17 Michigan Daisies ---—- 17 Wisconsin Longhorn -- 17 Imported Leyden -___-- 27 1 lb. Limberger ------- 26 Imported Swiss ----- 58 Kraft Pimento Loaf -_ 26 Kraft American Loaf -_ 24 Kraft Brick Loaf ------ 24 Kraft Swiss Loaf — 32 Kraft Old Eng. Loaf__. 46 Kraft, Pimento, % lb. 1 85 Kraft, American, % Ib. 1 88 Kraft, Brick, % Ib. -- 1 85 Kraft Limburger,% lb. 1 85 CHEWING GUM Adams Black Jack ---- 65 Adams Bloodberry ---- ve Adams Dentyne ------ 69 Adams Calif. Fruit -- 66 Adams Sen Sen ------ 65 Beeman’s Pepsin ------ Gi. Beechnut Wintergreen_ Beechnut Pepnpermint_- Beechnut Spearmint -- Doublemint ------------ fe Peppermint, Wrigleys -- 89 Spearmint, W rigleys -- 5: Juicy: Bruit. 2 6d Krigley’s P-K Zeno 38 TORNETTY c.2.6-...+-----— Proste’s Dutch, 1 th. -. Droste’s Dutch, %& 1b. Droste’s Dutch, %4 Ib Droste’s Dutch, 5 Ib 60 Checolate Apples --.- 4 48 Pastelles, No. 1 .--- 12 %! Pastelles, 4% Ib. Pains De Cafe __----- 3 OH Droste’s Bars, 1 doz 2 00 Delft Pastelles 2 15 1 Ib. Rose Tin Bon Rone 1 i, OZ. Logan Tin Bon m« & que Le ee 3 20 12 of Rosgaces _..... iv $0 \% Ib. Rosaces -----=-- 7 8 ¥% ib. Pastelles ___.-- 3 46 Langnes De Chats _. 4 *? CHOCOLATE Baker, Prem., 6 lb. % 2 50 Baker, Prem., 6 lb. 1/5 2 70 SLOTHES LINE Hemp, av ft. Z vu@zZ 25 Twisted Cotton, 5 0 ft 1 50@1 75 Braided, 50 ft. _. 2 80 Sash Cord ------ 1 75@2 25 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow Brand: _...____ 20 Boston Breakfast ~--- _ Breakfast Cup ------ Imperial. 2.02 aris ee 17 Majestic ee 29 Morton House ------ 35% Nedrow 206 28 Quaker 2203 = Be McLaughlin’s Kept-Fresh S. Hummels 50 1 Ib CONDENSED MILK Leader, 4 doz. Hagie, 4 doz. MILK COMPOUND Hebe, Tall, 4 doz .. Hebe. Baby, t doz. -. Carolene, Tall, 4 doz. Carolene, Raby = EVAPORATED MILK Tall Page, Baby Quaker, Tall, 10% oz. 85 Quaker, Baby. 4 doz. 1 43 Quaker, Gallon, % doz. Page, Carnation, Tall, 4 doz. Carnation, Baby, 4 dz. Oatman’s Dundee. Tall 3 45 May 4, 1932 Oatman’s D’dee, Baby 8 46 Every Day, Tall ____ 3 20 Every Day, Baby ____ 3 20 Pet. Tall oo 15 Pet, Baby, 4 dozen __ 1 58 Borden’s Tall -_-_.__ 3 45 Borden's Baby -_______ 3 45 CIGARS Canadian Clubs —____ 35 00 Hemt. Champions __ 38 50 Webster Cadillac ____ 75 00 Webster Golden Wed. 75 00 Websteretts -._____ 38 50 Cimeos oo 38 50 Garcia Grand Babies 38 50 Bradstreets ~__.-_.___ 38 50 La Palena Senators_ 75 00 Odins Throw Outs R G Dun Boquet ___ 75 00 Perfect Garcia Subl. 95 0¢ Budwiser (280 19 50 Dry Slitz Stogies __ 20 00 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 Ib. Case 17 Horehound Stick. 5 Ib. 18 Mixed Candy Kindergarten Leader Cee ii French Creams _______. 13 Paris Creams | 14 Jupiter, 6 10 Fancy Mixture 16 Fancy Chocolate : 5 lb. boxes Bittersweets, Ass’ted 1 du Milk Chocolate A A 1 . Nibble’ Sticks 0 iL 3 Chocolate Nut Rolls _ 1 es Bive ‘Ribbon: 22.050. 1 25 Gum Drops Pails Champion Gums ._..___ 15 Challenge Gums ____o am as Jetly strings = as Lozenges Pails A. A. Pep. Lozenges __ 14 A. A. Pink Lozenges __ 14 A. A. Choe. Lozenges__ 11 wOLLYU i vradiled Jiilk Lozenges .. ¥* Hard Goods Pails Leinon Drops SIS O i my AU PG CL Ce eg ee Peanut Suuares _____ ew 14 Cough Drops Bxs RPA igkta has ee 1 35 sinith Bros: 2 45 SUGEH sy oo 1 45 Specialties ‘iteappie Nudge ... 18 Italian Bon Bons banguet Cream Minta__ 23 Handy Packages, 12-10c 76 CUUFUN oC) Kconuinic 1uU) Weonomic vl Beonouiiec 1u00) Keconomic grade $i a0 Where 1,¥uu beoks are ordered at a time, speciai- ly printed front cover is furnished -vithout charge. 6U0KS grade 2 at grade 4 av grade 20 vv CREAM OF TARTAR ® Dl boxes, 2 4 DRIED FRUITS : canes Applies N.Y. Fey., 60 lb. box 13 N. ¥. Key.. 44 oz. DKE. it f Apricots Evaporated Choice __ 18 kvaporated, Fancy —. 18 iivapurated, slabs oe ack. Maney oe 25 Citron 10 1b. box? 24 Currants Packages, 14 oz ____ 17% Greek. Biko pb lo +2 , Dates Imperial, 12s, Pitted 1 85 {mperial, 12s, Regular 1 4u : Peaches Bvan: Cholee: 220 12% BANCY (oe 14 Peei Lemon. American ____- 24 Orange, American ______ 24 Raisins Seeded, bulk _____.___ &% Thompson’s s’dless blk 8% Thompson's seedless, 15 oz. Catifornia Prunes 90@100, 25 Ib. boxes__@05 80@90, 25 lb. boxes__@05% . boxes__@06 . boxes__@06% . boxes__@07 . boxes__@08 . boxes__.@10% . boxes__.@14 . boxes_-@16 May 4, 1932 Hominy Pearl, 100 lb. sacks __ 3 50 Bulk Goods Folhow,;. 20: Ib. 2 05 Egg Noodle, 10 Ibs. -_ 15 Pearl Bariey Oe oo 7 00 Harley Grits 2. 6 ab Chester, o> 3 50 Sage fast India. 02 10 Taploca Pearl, 100 Ib. sacks __ 7% Minute, 8 oz. 5 doz. 4 0b Dromedary Instant __ 3 50 Jiffy Punch 1 doz. Carton... 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands filly Witte oo 5 10 Harvest Queen ------_ 5 20 Yes Ma’am Graham, BOs 1 40 Lee & Cady Brands Home Baker --_.---. Cream Wheat ------ FRUIT CANS Mason F. O. B. Grand Rapids Het pink One ont 7 35 Gne quart 2 8 55 Halt gallon ... FRUIT CAN RUBBERS Presto Red Lip, 2 gro. Carton, 70 Presto White Lip, 2 ero, Carton 220) 76 GELATINE gou-O, & doz. ..--___ 2 37 Minto. 32 Coz. —.-- + vo Plymorth White ---. i 55 Quaker, 3 doz. —_--_- 1 75 JELLY AND PRESERVES Pure, 30 lb. pails ---. 2 60 Imitatin, 30 Ib. pails 1 60 Pure, 6 oz., Asst., doz. 9! Pure Pres., 16 0z., dz. 2 20 JELLY GLASSES S oz:. per doz: =... Margarine Il. VAN WESTENBRUGGE Food Distributor MULLER’S PRODUCTS Macaroni. 9 Spaghetti . Elbow Macaronl. 9 oz. 2 20 Ege Noodles, 6 oz. ____ 2 20 Egg Vermicelli. 6 oz. 2 20 Egg Alphabets, 6 oz.__ 2 20 Keg A-B-Cs 48 pkgs.__ 1 80 NUTS—Whole Almonds, Tarragnna__ Brazil, large 2. Maney Mixed Filberts, Sicily ~_____ Peanuts, Vir. Roasted Peanuts, Jumbo, std. Pecans, §, star... 2 Pecans, Jumbo ______ 40 Pecans, Mammoth —__ 50 Walnuts, Cal. _.___ 23 - Biekory oo Salted Peanuts Fancy, No. 1 Shelled Almonds Salted ________ 95 Peanuts, Spanish 125 Ib. bags —_._. — 5% Wilperts 9 382 Pecans Salted -_...___ 55 Walnut California ____ 40 MINCE MEAT None Such, 4 doz. __ 6 20 Quaker, 3 doz. case __ 3 15 Yo Ho, Kegs, wet, lb. 16% OLIVES 4 oz. Jar, Plain, doz. 8 oz. Jar, Plain, doz. 16 oz. Jar, Plain, doz. Quart Jars, Plain, doz. 5 Gal. Kegs, each ____ 3 oz. Jar, Stuff.. doz. 8 oz. Jar, Stuffed, dozz. 16 oz. Jar, Stuff., doz. 1 Gal. Jugs, Stuff., dz. 2 40 He bo Rt QQ Co DO et be a PARIS GREEN me 34 DS 32 A OBHG Ge 3U PETROLEUM PRODUCTS Including State Tax From Tank Wagon Red Crown Gasoline __ 15.3 Red Crown Ethyl ---_ 18.8 Stanoline Blue —~______ 13.3 In tron Barreis Perfection Kerasine __ 10.7 Gas Machine Gasoline 38.2 Vv. M. & P. Naphtha__ 16.4 ISO-VIS MOTOR OILS In iron Barrels aeht Se 77.2 Medium: 330 17.2 Heavy 22 77.2 Bex. Heavy 222 (Z.2 Cream-Nut, No. 1 -- 12 eco, No. PE . 09 BEST FOODS, INC. Laug Bros., Distributors Best Foods Nucoa, 1 Ib. ------------ a Holiday, 1 lb. -----—-- Wilson & Co.’s Brands Oleo 0 Nut ~------—--—-------- Special Roll ----------- 13 oo ‘i jamond, 144 hox -- Peeechlight. 144 box--. 4 . Ohio Red Label, 144 bx 4 Ohio Blue Tp, 144 box 4 2 Ohio Blue Tip, 120-1c 3 8 sKeauae, 14 *Federal, 144 ---------- Safety Matches Red Top. 5 grofl case 4 16 Heavy 20 Special heavy = Extva heavy ........ Bolarine “Ko 20250. Transmission Oil —___ Finol, 4 0z. cans, doz. Finol, 8 oz. cans, doz. Parowax, 100 Ib. Parowax, 40, 1 Ib. Parowax, 20, 1 Ib. yp OY tobe be by be C1 Oorbs 9 bo bo bs bo be bo eh eaecnas co Se a at pr eaystd oe Semdac, 12 pt. cans 2 95 Semdac, 12 at. cans 4 90 PICKLES Medium Sour 5 gallon, 400 count ._ 4 75 Sweet Small 5 Gallon, 500 ----.._. 7 25 Dil) Pickles Gal, 40 to Tin, doz. -. 8 15 32 oz. Glass Picked. 2 25 32 oz. Glass Thrown __ 1 $5 MICHIGAN TRADESMAN Dill Pickles Bulk & Gel, 260° 2 3 66 10 Gal, G60 200 11 25 5, Gal. 1300 20 30 00 PIPES Cob, 2 doz, in bx.°1 Gu@1 4 PLAYING CARDS Battle Axe, per doz 2 64 Bicycle, per doz. -_-. 4 70 Torpedo, per doz. ___- 2 50 POTASH Babbitt’s, Z doz. wots FRESH MEATS Beef Top Steers & Heif. ._.. 14 Good Stra © Bit... ii Med. Steers & Heif. _. 10 Com. Steers & Heif. -. 09 Veal TOD oe 12 Good 11 Medium .22.20.. s Lamb Pork Loin, med Butts, 22 09 Shoulders Spareribs Neck bones 2.22. 03 'Primmineg: Soe 05 PROVISIONS Barreied Pork Clear Back __ 16 00@20 00 Short Cut Clear -__. 16 00 Dry Salt Meats D S Bellies 18-29@18-10-8 Lard Pure in tierces =... 5% ou ib. Lubs ~---advance dv ib, tubs ----advauce % 20 Ib. pails _-_-advanvce % IU 1D. pails __c-ad\ance %& & ik. palin -.--auvaive | 3 i, paits ____advance tf Compound tierces --._. 8% Compound, tube. __.__- 9 Sausages Bologna 22 a ad PAVGR Lo Brankfoct (20 13 Err oe 20 Vee) 19 Tongue, Jellied 25 feadcheese 2. 15 Smoked Meats Hams, Cer. 14-16 lb. @14 Hams, Cert., Skinned $G-t8 Ip. oes ee @14 Ham, dried ucel weouuckie9g, 2.2. @24 California Hams -. qwiz% Ficiic bBulica Hams: @16 Botled Hams .._. @22 Minced Hams _..._ @14 Bacon 4/6 Cert, __.. @14 Beef Boneless, rump ---.@22 00 Liver InGCeh (0. 10 Calf 2. 40 Pork 22 04 RICE Fancy Blue Rose --_-_ 3 50 Bancy Mead 2... 06% RUSKS Postma Biscuit Co. 18 rolls, per case -_-- 1 80 12 rolls, per case ---- 1 20 18 cartons, per case__ 2 16 12 cartons, per case__ 1 45 SALERATUS Arm and Hammer ~-_ 3 75 SAL SODA uvanulated, 60 Ibs. cs. 1 35 ‘ranulated, 18-2% Ib. packases ...... 1 «10 COD FISH Middles: 2.0005 20 Peerless, 1 lb. boxes 19 Old Kent, 1 Ih. Pure 27 Whole Cod -...------ 11% HERRING 4olland erring Mixed, Kegs ......_ 76 Mixed, half bbls. -.-_ Mixed. bbis. _._-___ Mitkers, Kegs 2. 86 Milkers, half bbls. ____ Milkers, bbls: .__--_ Lake Herring % Bhl., 100 Ibs Mackeral Tubs, 60 Count, fy. fat 6 Pails. 10 Ib. Fancy fat 1} At White Fish Med. Fanev. 100 ib. 12 @* oe bbig. 18 50 K K K Norway __ “ 50 Me aH alia 40 @at famen ooo 50 : i Boned, 10 Ib. boxes __ 16 SHOE BLACKENING 2 in 1, Paste, doz. __. 1 130 E. Z. Combination, dz. 1 30 Drt-Moot, dea. — 2 oe Bisoye Dox 1.30 SMinOn, Goa, 9U STOVE POLISH Blackne, per doz. ____ 1 30 Black Silk Liquid, dz. 1.30 Black Silk Paste, doz. 1 ¥5 Enameline Paste, doz. 1 30 Enameline Liquid, dz. 1 30 E. Z. Liquid, per doz. 1 30 Radium, per doz. ____1 30 Rising Sun, per doz. 1 30 654 Stove Enamel, dz. 7 x: Vulcanol, No. 10, doz. 1 30 Stovoil, per doz. ee eh SALT F. O. G. Grand ae Colonial, 24, 2 Ib Colonial, 36-1% ==. 1 20 Colonial, lodized. 24-2 1 38 Med. No. i Bhis. 3-96 Med. No. 1, 100 lb. bk. 1 00 Farmer Spec., 70 Ib. 1 00 Packers Meat, 50 Ib. 65 Crushed Rock fur ice cream, 100 lb., each 85 Butter Salt, 280 Ib. bbl.4 00 Block, 50 Ib. _ Beker Salt. 280° Ib. bbl. 3 80 6, 10 Ih... per bale ss 93 20, 3 Ib., per bale ____ 1 00 28 Ib. bags, Table ___. 40 Free Run’g, 32 26 oz. 2 40 Five ease lots -_.._. 2 3¢ lodized, 32. 26 oz. -. 2 40 Five case fots ._.._. 2 30 BORAX Twenty Mule Team 24, 1 Ib. packages -- 3 35 (8. 10 oz. packages -_ 4 40 96. % oz. packages __ 4 00 CLEANSERS 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Bon Ami Cake, 18s -_1 62% Beno 22 85 @linaline, 4 doz. _.. 3 60 Grandma, 100, 5c ---- 3 5v Grandma, 24 Large -. 3 59 Snowboy, 12 Large -_ 2 56 Gold Dust, 12 Large 2 25 Golden Hod, 24 ---..- 4 26 La France Laun., 4 dz. 3 60 Old Dutch Clean., 4 dz. 3 40 OCetagon, Gs _.. 8 3 90 Nines. 406) 2. 3 20 Rilned: S46 0 5 25 — No More, 100, 10 “ Rub No More, 20 Lg. 4 00 or Cleanser, 48, Of 8. Sant Flush, 1 doz. Savnotlo, ¢ daz .. Soapine, 100, 12 oz. -- Snowboy, 100, 10 oz. __ Speedee, 3 doz. ...... Sunbrite. 605 Wyandotte, 483 ______ tom DO -IS Mor cw Wyandot. Deterg’s, 24s 2 75 SOAP Am. Family, 100 box 5 60 Crystal White, 100 ___ 3 50 Bie Jack, 0s _..... 4 30 Fels Naptha, 100 box 5 Flake White, 10 box 2 Grdma White Na. 10s 3 50 Jap Rose, 100 box ____ 7 Fairy, 106 hoe... 4 Palm Olive, 114 box 11 bhava, 56 boxe 2. 2 25 Octagon, 120. Pummo, 16¢ box Sweetheart, 100 box __ 5 Grandpa Tar, 50 sm. 2 Grandpa Tar, 50 Ige. 3 50 7 3 mo > cS Trilby Soap, 100, 10c Williams Barber Bar, 9 Williams Mug, per doz. 48 SPICES Whole Spices Allspice, Jamaica _... @24 Cloves, Zanzibar ___. @36 Cassia, Canton _ @24 Cassia, 5c pkg., doz. @40 Gitger, Africa _.... Wag Mixed, NO} @30 Mixed, oC PKES., uvoZ. Ws Nutmegs, 10@90 ao ee Nutmegs, 105-1 10 ___ @48 Pepper, Black _______ @23 Pure Ground in Bulk Allspice, Jamaica -._.. @25 Cloves, Zanzibar -_.. @45 Cassia. Canton _.._ @25 Ginger, Corkin _. @27 BMusar@ 22 @26 Mace. Penang @85 Pepper, Binck _.. eG Numtegs @ésl Pepeper, White ____ @ss Pepper, Cayenne —..._ @36 Paprika, Spaish @3t Seasoning Chili Powder, 14% oz... 65 Veicry Dall, ov va. ae meee, 2 Om 85 NPERDRER GPR lec i 30 RR RN i ou EUMGILY, d45 O04. ._. $ Zo duitChen Buuyguclt -.. 4 vy SeUeGk:: Leaves oo... au Marjuram. £ Gz. yy pavory, £ of. 2. 65 Mee Seeee Sh tie vu aumeric, £% 62. _. 65 STARCH Corn Kinsford, 24 lbs. -... 2 30 Powd., bags, per 100 3 25 Argo, 24, 1 Ib. pkgs. 1 62 Cream, 24-5 ....... 2 2u Gioss Aree, 24, £ lb. pkes. 4 62 Argo, 12, 3 lb. pkgs. 2 17 Argo, 8 & Ib. pkgs... 3 46 Suver Gloss, 43, ls -_ li% Hiastic, do pkes, .. 2 So liger, 48-1 SYRUP Corn Blue Karo, No- 14% _. 2 54 Blue Karo, No. 5, 1 dz. 3 63 Blue Karo, No. 10 -_ 3 33 Red Karo, No. 10 -... 3 69 imit. Maple Fiavor Orange, No. 1%, 2 dz. 3 10 Orange, No. 5, 1 doz. 4 74 Maple and Cane Kanuck, per gal ..... I 50 Kanuck, 5 gal. can -. 6 50 Grape Juice Welch, 12 quart case 4 40 Welch 24 pint case. 4 50 Welch 36-4 0z. case -. 2 30 COOKING OIL Mazola Pints, 2 dos. ._....... 4 60 Quarta, 1 doz 4 30 Half Gallons, 1 doz. 7 75 Gallons, %& doz. -... 7 % 21 TABLE SAUCES Lee & Perrin, large__ 5 7& Lea & Perrin, small__ 3 35 FougGr oo 1 60 Bove: Mi... 2 40 s+Obanco, ¢ on... la Sho You, 9 on, dea... 33 Ask: Mere — 4 75 Ao) A 2 8 Ca0et. 2 66 3 30 TEA Blodgett-Beckley Co. Royal Garden, % Ib... 75 Royal Garden, \ lb. __ 177 Japan Meciun =~ 22@27 eneee — 36@40 Maney oo No. 1 —e Gunpowder Cigieg, 40 DOROY nee ee Ceylon Pekoe, medium scanty 48 English Breakfast Congou, medium ...____ 28 Congou, Choice ____ S9@ so Congou, Kancy ---. 424g : oiong Medium o Choice Se ‘. Fancy oe Cie me eu ‘ TWINE otton, bly cone ____ Cotton, 3 ply Balla _. nt VINEGAR F. O. B. Gran Cider, 40 Grais oe WICKING avu. U, Der gross ..._ ou ~~“ 1, Oe Oo... i Z 4vu. 4 Or groes ._... 2 au \u. 3, Der gross _____ 2 su Feerless Kolis, per doz. vu tiuchester, No, 4, dom. tt tucnester, No. 3, doz. 2 vu Mayu, per doz. WOODENWARE Baskets Bushels, Wide Band, wood handles ______ 2 00 Market, grup nandic__ vu Markel, single handie_ Yu Market, CAs =. 1 ou PORERC, TAEMO ccs 3 bu Sphnt, medium ______ 7 ue opin, sina oo 6 av _ Churns Barrel, 5 gal., each __ zg 40 Barrel, 10 yal, eacn__ z oo 5 tu 0 gal., per gal, __ LU Pails 40 yl. Galvauized ____ 4 ov if yl. GalVvaiized 4 dev 124 qt. Galvanized __.. & bu 12 qt. blaring Gal. ur. a uv £0 gt. Tin Duiry —__.. @ ww Traps Mouse, Wood, ¢ holes. ou Mouse, WOoUud, 6 holies_ iu Muuse, tin, > holes __ bo a) WOO8 wo 1 vu Mat, Spee oo i vu Mouse, spring .......... 36 Tubs Large Galvammzeua ____ 8 7b Medium Galvanized __ ( ja sma Galvanized —._. 6 itd Washboards Banner, Globe —......... 5 50 Bras, sing .......... 6 2d CURES. SIRO oon 6 UU Double Peerless ~_____ 3 bu Single Peeriess 7 30 Northern Queen —__ 5 bu OMVGrsnl 3 7 2% Wood Bowls id in, Butter _......... 6 00 1S ih. KBotier ¥ Wu 17 tn, Butler 13 vu > i, SOE on 25 UU WRAPPING PAPER Fibre, Manila, white __ = moO. 2 Pree... Butchers DF .._. 06 FOPANe oo 05 Bratt Strine 0944 YEAST CAKE Magic,.¢ doko. 2 70 Sunlight, = dos 2 70 Sunlight, 1% doz. --.. 1 86 Yeast Foam, 3 doz. __ 2 70 Yeast Foam, 1% doz. 1 36 YEAST—COMPRESSED Fleischmann, per doz. W Red Star, per doz. .... 20 saa Aa et Bs pater: sii st i Re pe SA aE Paras a a gi kt i cP i nL ad RE oe tora: 22 MICHIGAN TRADESMAN May 4, 1932 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Seeretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins Association Business Office, 907 Trans- portation Bldg., Detroit. Conference Leads To Collective Action. This coming week is significant in its possibilities — collective action on the part of manufacturers, retailers, tanners, wholesalers and traveling men, all working in concert for the prepara- tion of a Fall fashion program. May we give to the conference a keynote from Walter Lippmann: ‘“Frusperity will return when men cease trying to restore the past and start building for the future.” Think in futures in fashion and footwear. This industry of ours is bound to its traditions. It is slow to move into new fields of action. It has relied upon rug- ged individuality to carry it along. It is an intensely competitive industry but most of its competition is internal. It has yet to do a job in fighting for its share against all other industries. Many other industries are more for- tunately equipped with the idea of trade solidarity against the field. The shoe industry has been for too long a craft that says: “Live and let well enough alone.” It doesn’t step out into the public arena and say: “For the shoes and service we furnish we are entitled to a reasonable price that in- cludes a profit.” Other industries have very frankly said: “This is a predatory period. If we don’t get the money, somebody else will.’ That industry then proceeds to do a job of sales and advertising pro- motion so that it gets a larger percent- age of the public purse than other less aggressive industries. It takes money to move merchandise. Uncomfortable as that theory may be of “getting the money,’ yet never- theless from now on it is a fight to the finish between industries rather than between men in the same family of in- dustry. The collective spirit will get its real testing next week. If the leaders of the styles conference will implant into the fashion program the idea that every plank of the platform has merit and and that the trade will abide by the general recommendations, then prog- ress is to be made. But if the plat- form is just the same old traditional background of words that sound well put on paper for no one to remember after their reading, why then the week has been lost. Better to have six definite rallying points than four pages of specifications detailing shoes and types. Let the conference be definite in those things that have a real possibility of perform- ance in hundreds of lines and in thou- sands of stores for next Fall and Win- ter. Industry in conference leads to con- fidence in industry. There is _ still plenty of scope for competitive excel- lence in an industry as diversified as shoes. The conference should set up a strong program and policy for the bet- ter selling of shoes next Fall and Win- ter, and should abide by its decision. Isn’t there also a lesson in the con- ference that concerted effort leads to efficiency and economy? We hope that the idea of collective action will lead to one or more informal meetings that will bring retailers, manufacturers and tanners together on the subject of our annual shows. All three groups should play a major part in the collective work of our trades. This is one year in which the shoe and leather industry can prove, through united action, that it is better to work together than it is to fail separately. Last week William Trufant Foster, who has spoken before all our trade bodies, made the statement: ‘Every day of this depression we have pos- sessed every material requisite for sus- taining prices, production, profits and employment—everything that we pos- sessed in 1928. All we have lacked is the sense of using our collective pow- ers. The goal is now clear and the path is clear. We must cure the de- pression by collective action. We can collectively put into use enough cur- rency and credit to restore the com- modity price level of 1928.” He should also have added: ‘We must put collectively into use the cour- age and capacity to do a thorough job in each industry so that each industry can, to the greatest possible degree, be self-reliant and self-aggressive.” An early opportunity for collective action is possible through National Sport Shoe Week—May 23 to 28.— Boot and Shoe Recorder. ——_22+>__ Lines of Interest To Grand Rapids Council. (Continued from page 6) at Elkhart, Indiana. It was early in the eveniig and up to this time no trace of the samples or thieves has been discovered. Several of the sam- ples were ladies silk dresses. The total value of the stolen articles amounts to nearly $400. The membership committee has five candidates for initiation next Saturday evening. Some very high-grade men are now being attracted to Grand Rap- ids Council. The meeting will be called to order at 8 p. m., but aim to be there at the former time of opening, which was 7:30 p. m. The team work in business group will have an interesting program. The entertainment commit- tee will furnish a duplicate of the treat they served at the last meeting. The Ladies Auxiliary will serve the refresh- ments and, frankly, we should make this the banner meeting of the year. Official Reporter. — 2. > __—__ Auto Plants Buying Glass Slowly. Automobile makers are buying flat glass only as needed, and their requ-re. ments are at the lowest point in some years. Much unevenness is notcd 2. Cheer up—and others, OUT AROUND. (Continued from page 9) the Interstate Commerce Commission, it is almost impossible for the railroads to make any headway in correcting some of the abuses which have crept into their organizations and taken ab- solute possession of them. Until trucking systems are governed by the same rules which apply to railroads and both are taxed in like manner we will see no wholesome progress in re- lieving present unfortunate conditions. I think J can see in the near future a move to unify the two methods of travel and transport, so that both wil! be operated under one management and so arranged that each will do the things and perform the services best adapted to it. We can never dis- pense with the steam roads. No other method of transportation can handle the fuel, lumber, iron and steel supplies so satisfactorily as the railroads can do it. On the other hand, passengers and package freight can be moved short distances to ‘better advantage by the trucks. If both methods were di- rected by one organization better re- sults could be secured for all concern- ed. As the trucks are not sufficiently financed to buy the railroads the latter will have to absorb the trucks. I hope the day is not far distant when this will be done. Already the Pennsyl- vania system has acquired a control- ling interest of the Grayhounds West of ‘Chicago and the Railway Express Agency is now delivering freight to local consignees for the railroads with- in 100 miles of Chicago. While at Plainwell last Saturday I discussed the transportation question with Manager ‘Smith, of the Eesley Milling Co, As a result of the inter- view Mr. Smith agreed tto write out his views for publication in the Trades- man, They will be found elsewhere in this week’s issue of the Tradesman. I hope the other gentleman named in Mr. Smith’s contribution supports his position. E. A. Stowe. ——_—_> 2. Odds and Ends To Think About. (Continued from page 12) What a revolution has occurred the last few years in coffee margins. Until lately coffee was the prime profit maker among staple items in the gro- cery store. Now most coffee does not pay its way across the counter. So true is this that manufacturers who have maintained resale prices on their lines in general have been forced to abandon such efforts, so far as their coffee was concerned. ‘This is a swing of the pendulum from one extreme to the other—like pee-wee golf, from everything to nothing. Tie effect will be bad, I be- lieve, for manufacturers’ advertised brands, because distributors of all kinds — individuals and chains — will seek to sell their own unbranded or private branded coffees, I know I should do that if I were in business now. No two ways about that. Is the “free deal” really disappear- ing? If it does vanish that will come about because enough grocers will learn in an effectively practical way that “one case free with five’ means a reduction of 1624 per cent. in the quoted price—no more and no less. And if grocers in sufficient numbers 23 realize this fact, they will probably take the next step, and decide from actual sales records that six cases in place of one case is not a justifiable purchase. And when we get to that point, the free deal will disappear without argument. Paul Findlay. MANUFACTURERS RETAILERS WHOLESALERS and business men planning re- organization, refinancing or sales campaigns, on new or old products, will find it to their advantage to write in confidence for full particu- lars to Box 1000, Michigan Trades- man. GREENE SALES CO. SPECIAL SALES CONDUCTORS Reduction — Money-raising or Quitting Business Sales. 142 N. Mechanic St. Phone 9519 JACKSON, MICHIGAN Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. _ Attention Grocers—For Sale—My stock in G. R. Wholesale Grocer Co. Ranene Henry Klose, Battle Creek, Mich. 516 _For Rent—Store Room. Brick building 25 & 95 feet. full basement. Suitable for any business. On the main street of city, Petoskey, Hub of Northern Michigan re- sort region. J. Oldham, Petoskey, Mich. 51 vi Pay cash for any stock of mer- chandise, none too large or too smail. Write, phone, or wire. L. LEVINSOHN, Saginaw, Mich. Le siesta aaa mmaibie kaskieaaitc 24 nn ee MICHIGAN TRADESMAN May 4, 1932 Items From the Cloverland of Michi- gan. Sault Ste. Marie, May 3—Another bit of good news has just reached us in this vicinity in the announcement that the dispute between the dredge owners and workers has been compro- mised and that the giant dredges again can take to the river and provide em- ployment for hundreds of workmen, thus renewing the flow of cash from the Government treasury into this locality. It looked for a while as if the dredgemen would have to send out of the city for workers to replace the strikers, which would mean hardship to the local unemployed, but every- thing is satisfactory now and if we get the big tourist business this year we will have reason for rejoicing. The Legion club house, which was destroyed by fire last winter at ‘Brady Park, will be rebuilt. The contract has -been det to Oscar Carlson, local contractor, It will be 80 by 40 feet. It will be an up-to-date structure, with a large sun porch, kitchen, office and several other club rooms, for which the Legion will have every reason to be proud, Twenty-five master painters of the Sault and vicinity attended the annual banquet at the Hotel Ojibway last Friday night. William Fraser, Carl Jensen, of Bay City, and W. J. Ad- kisson, of Wilwaukee, were the speak- ers. The banquet was held under the auspices of the Gowan Hardware Co., of the Sault, and the Pittsburg Plate Glass ‘Co., of Milwaukee. This spring a lot of folks are think- ing of the word “garden” in terms of something besides flowers. The blast furnace of the Newberry Lumber and ‘Chemical Co., at New- berry, closed last Saturday. The saw- mill will continue to operate day and night shifts indefinitely. How long the furnace will remain closed is not known, but for the time being about 100 men will be out of work. Some bad holdup men are working in our neighborhood. Last week a traveling man selling automobile sup- plies was stopped on the highway be- tween Trout Lake and Moran by a car containing two men and a woman. One of the men stopped the car asking the traveling man for his jack. The traveler started to get his jack from the tool case, when the robber said I want the jack in your pocket. Mean- while the woman got out of the car and stood in front of the license num- ber. The victim put up his hands, while the robber extracted $45 from his pockets. There was a heavy fog and quite a ways from any telephone, so that nothing further was heard of the holdup. The United States Coast Guard radio station here was placed in opera- tion last Sunday at the Coast Guard pase on Portage avenue. The station will handle all distress traffic signals on the Great Lakes. It is the only station of its kind on the lakes. The station will also act as a communica- tion center for Coast Guard units, The station is not a commercial station and will handle only Coast Guard business. A large increase in the tourist busi- ness would result if the State ferries would do as the railroads have done— offer reduced fares for round trips, with definite time limits for the return. If reduced fares for the round trip proved so popular that the revenues of the highway department should not be reduced, because of the accelerated traffic, it would be a wonderfully fine stroke of business, for it would mean no extra taxes to the upkeep of the ferries, but would mean a large in- crease in ferry traffic; and ferry traffic means money spent—not only in ferry fares, but for sight seeing and accom- modations by those who are traveling. We know that $6 each way is keeping many from our territory in making week end trips to Lower Michigan, which could be had if a lower rate were available. W. J. Bell returned last week from Los Angeles, where he spent the win- ter, He says that there is no place like the Sault in the good old summer time, One thing, at least, can be said for dull times: There is less of a smoke nuisance. Still some towns think they could almost love smoke now. L, Laroque, the popular St. Ignace druggist, was a business caller last week, Mr. and Mrs. J. M. Cummings left last week for Nebish Island, where they will make preparations to open their summer camp, the Hotel O-Non- E-Gud. ‘Dr, John F, Deadman, who for the past forty-three years has been a resi- dent here and one of the Upper Penin- sula’s foremost veterinarians, died in a Madison, Wis., hospital last Wednes- day, of shock, following an operation. Dr, ‘Deadman was 63 years old. He was a member of the State Veterinary Association and had the distinction of being a member of the first veterinary examining board in the State. He al- so served for some time as United States inspector at this port. He served for four years as treasurer of this city. He was a member of many fraternal lodges, a great hunter and fisherman, a good entertainer and will be missed by a large score of friends. After having been closed for two weeks one of the stores of the Soo ‘Co-op ‘Mercantile Association stores, known as the Central Grocery, under- going repairs and rearrangement, has been opened again. An archway has been cut through connecting the gro- cery with the meat market. The new arrangement makes an up-to-date store, That it pays to advertise is vouched for by the Soo,Creamery ‘Co, and the Retail Wholesale Bakery, when they had an open house day inviting the public to call and inspect their insti- tutions last Wednesday. About 3,500 people called and were shown through the buildings. The cleanliness and dispatch in which their goods were turned out made one hunger for their products. George Girrback, manager of the creamery and ‘Sherwin Over- holt, manager of the Retailers Whole- salers Bakery, have every reason to be proud of their enterprises. The bakery gave away 1,300 loaves of their famous bread while the creamery handed out 4,000 dishes of their celebrated ice cream, Charles G. Lampman, who for the past thirty-five years has been agent for the Pittsburg Steamship Co., and one of the best known marine men on the Great Lakes, retired from actual service May 1. Mr. Lampman came to the Sault in 1897 from Buffalo, where he had: been connected with the Pickands-Mather Steamship Co. He was acquainted with almost every captain on the Great Lakes and a gen- eral favorite with them all, He is sec- retary of the Rotary Club and enjoys the friendship of a host of friends, who wish him happiness in his retirement. William G. Tapert. —_>+>___ Why Verbeck’s Letters Ceased For a Week, Los Angeles, April 29—This is the first time J have seen a typewriter for four weeks, but the doctor told me I could answer your letter of several days ago, so here you are. [ think you are entitled to know that I nearly slipped into the Valley of the Shadow, but I am glad to tell you that J am now on a fair way to get well. While I am sitting around to-day in a sort of Mahatma Ghandi outfit, ] am prom- ised a boiled shirt and all the trim- mings for to-morrow, although I can- not say as much for my dietary pro- gram, which will be on the baby food order for some time. ‘However, who cares anyhow? Solid food is ex- pensive. My real trouble is ulcers of the stomach, which have been developing for at least two years. J may not get rid of them altogether, but will have some sort of working agreement with them. I am very anxious to come East and ¢atch up with the many hotel friends who have kept in touch with me. Maybe I will, if J am careful and re- sponsive to my treatments, The doctor says J may resume my correspondence for the great moral uplift next week, : Regards to everybody, particularly hotel friends and others w:-th whom I have not been in personal touch. Frank S. Verbeck. Have will—or wilt. Eight New Readers of the Tradesman. The following new subscribers have been received during the past week: L. M. McKinley, Grand Rapids. Marine Rynbrandt, Burnips. Jacob Cook, ‘Grand Haven, M. Starr Co., Detroit, Mrs. John Hayes, Brighton. C. R. Lovegrove, Flint, A. G. Guimond, Detroit. Shelbyville Lumber & Coal Shelbyville Co., ——_>-2. > Finance is finite; friendship infinite. «a hundrea table needs uperiority such as only Hekman Bakers can impart = The Soda Crackers E> /einanBicuite Grand Rapids, Mich, 4 Supreme Achievement in Cracker Baking Bouquet Tea Rademaker-Dooge Grocer Co. Distributors of Fragrant Cup Tea Anchor Red Salmon Red Heart Med Red Salmon Every Day Milk Our Aim --- Fair Dealing and Quality Merchandise. With the Puce Established through the manufacturers’ advertising your selling cost is less and profits more. Your customers recognize that the price is right when it is plainly shown on the label and in the advertising as it is in £ a Baking Powder Same Price for over 40 years 25 ounoes for 25c You save time and selling expense in featuring such brands as KC. Besides your profits are protected. Millions of Pounds Used|by Our Government Coffee The brands that make satisfied consumers and sold by independent |merchants only. Quaker Imperial Morton House Majestic Nedrow Boston Breakfast Blended Breakfast Cup Quality Coffee that Satisfies. 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