YEZAR CESS Po NN SRE DP DoHYVws LAF IYO ROU SF LIER a RTF OSG < EES STIL ee Nae LEE Om OUR: AO pet TZN 7S CW 2 AY YZ SN ae OG as) CEE NGOS oS ABD NG era Se Be SNC Oe na AC ROS ay? jC EU NEC IN END Te (TERE CY EA PE OSIVEL OPNE SAF MT A Ses RUE WSS 2 AB Hav 7 Oy AED LO RDU me) (CT NN See Ae AE SAEED eng Rey PAT SIe SEPUBLISHED WEEKLY 4705, VG ec #TRADESMAN COMPANY, PUBLISHERS oye LEST. 1883 45 SEO ae USES SRE SISOS LESS RR Forty-ninth Year GRAND RAPIDS, WEDNESDAY, MAY 18, 193 Number 2539 A little while Still plan and smile. As the bird trims her to the gale, I trim my self to the storms of time; I man the rudder, reef the sail, Obey the voice at eve obeyed at prime: Lowly, faithful, banish fear, Right onward drive unharmed; The port, well worth the cruise, is near, And every wave is charmed. STE y a ATS \S ( » RY In a life lived as it ought to be I think that growing old may well be thought of as resembling the progress of a river. As the river advances toward the sea it ripples and dances less with laughter and song; it grows stiller and calmer; but it also grows wider and deeper, and it bears richer freight on its bosom. A Ss ] think that growing old ought to be like the climbing of a mountain. Every step takes us a little higher; the air becomes purer; the view grows wider and wider, until at last our feet attain the summit, the mysterious but splendid MMT SM mountain-top of death, Where we may draw diviner breath And see the long-lost friends we love. J. T. Sunderland. SA ne Sa PY AM KA TAN STE ST LALLA HTNATUNAAUVOHIUGHH BAIN RT RT MRM RaW TTT ITT] TRONS RZ oT TH] HTT RZ? TRAN = I q = RALPH WALDO EMERSON a ES Born May 25, 1803. Died April 27, 1882. = 5 Our First and Wisest American Philosopher. = TI 7 : 4 Emerson on the seventy-seventh anniversary of his Es ead . . = birth received a letter from Prof. Max Muller of Oxford, = the English translator of many of the Sacred Books of the E = East, bringing birthday greetings and containing a striking : I passage from an ancient Upanishad of India, recently = eS discovered. The passage was as follows: = Di Old age and decay lay hold of the body, the senses, the =< AY} memory, the mind, but never of the Self, the Looker-on. The A = Self never grows tired: only the body grows tired of supporting = Eas) the Self. The Self never grows blind: only the windows of the = == senses become darkened with dust and rain. The Self never = Dy forgets: only the inscriptions on the memory fade, and it is Ete DI well that much should be forgotten. = Emerson met his old age as cheerfully and happily as = = he had met his earlier life, seeing in it something just as = z good. When nearing the end we hear him chant: x ex In keeping with the Times We are going to do business on an old-fashioned basis, charging old-fashioned prices and featuring old-fashioned hospitality. The MORTON, newest and most centrally lo- cated hotel in Grand Rapids, offers extra value at a min- now buys ROOM BREAKFAST LUNCH imum price. BATH DINNER Splendid Rooms— Delicious Complete Meals “MORTON HOTEL = T 2 oe NM ae ee | sa >. Lo (S Sh. Coos Forty-ninth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly m advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of urrent issues, 10 cents; issues a month or more old, 15 cents; issues a year or more ald, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. ° JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. WE APPEAL TO CAESAR. Request For Action Plainly Stated By Local Shippers. Grand Rapids, May 14—At a meet- ing of our Transportation Committee, held on Monday of this week, there was considerable discussion of the ef- fects of enforcing the present carload minimum weights which are mot in harmony with present sales conditions or requirements of industry, and also the present level of demurrage charges and ithe provisions of the so-called Average Agreement, As a result of th’s general discussion a special com- mittee was authorized, which commut- tee has been appointed and consists of the following: Mr. Henry Hagens, Chairman, ‘brat fic Manager, Valley City Milling Co. Mr. James Bate, Secretary, Grand Rapids Plaster Co. Mr. Lester Neper, Traffic Manager, Krogcr Grocer & Baking Co. Mr. F. E. Jones, Manager, Grand Rapids Furniture ‘Mfgrs. Warehousie Co. Mr. Adrian VanKeulen, VanKeulen- Winchester Lumber Co, Mr. L. M. MacPherson, Traffic Manager, American Seating Co. Mr. Leo E., Golden, Traffic Commits- sioner, Grianid Rapids Association of Commerce. This Special Commuttee met to-day and Mr. Lloyd Smith of the Eesley Milling Co., of Plainwell, was also present. Im our discussion we had in mind the development of suggestions which might be beneficially adopted Dy the railroads for the promotion of their own business under ‘existing con- ditions and as concrete evidence of the railroads’ ability to meet economsc conditions as they exist and as they may change from time to time. The suggestions which the Committee di- rected me to submit for your consid- eration, along with the suggestion that we arrange for a joint meeting of ship- pers and railroad traffic executives as hereinafter submitted, are as follows: Demurrage charges represent a pen- alty rather than any basis of compen- sation for the use of equipment. The penalty should be harmonious with ithe degree of evil which tit is presumed: to prevent. The present level of demur- rage charges was established when there was a tremendous scarcity of equipment and when it was absolutely essential that cars be loaded and un- loaded without any avoidable delay. That condition no longer exists. Tt is extremely difficult, with neduced num- GRAND RAPIDS, WEDNESDAY, MAY 18, 1932 bers of employes, for industries tto do some things quite as promptly as. for- merly. The rendering of a very sub- stantial demurrage bill under present conditionis develops a degree of bitter- ness or misunderstanding which fre- quently leads to the diversion of sub- sequent business from the railroads to the truck lines or other agencies of transportation. It is the considered suggestion of our Committee, as repre- senting ithe shippers and receivers of this vicinity that demurrage charges should be reduced to a charge of $1 per day for each of the first four days of detention beyond the free time and $2 per day for subsequent detention. It is the belief of our Committee thait the present provisions of the average agreement are improper in a number of particulars, We submit as our con- sidered sugestion: 1. The Average Agreement should provide that at the end of each month all of the earned credits shall be com- puted at the rate of the initial demur- rage charge (which as above suggest- ed should be $1 each, and the ‘total thus computed should be subtracted from the itotal demurrage owing as computed from the accrued debits, and there should be no distinction as be- tween credits and debits earned or ac- cming on cars for loading or unload- ing, 2. The adoption of the Average Agreement should not carry with it a waiver of ithe provisions of Paragraph 1, Section A, of Rule 8, nor should: it require a waiver of the provisions of Section B of Rule 8. The minimum weights on many commodities should be substantially reduced thus enabling shippers anid re- ceivers to utilize mail service where now, by reascn of the commercial con- ditions, they are absolutely forced to the utilization of trucks, It ils the gen- eral practice of truck lines to handle truck loads of goods on basis of the carload rate. The truck load will ap- proximate one-half of ithe carloaid. Therefore, with only half a carload available for shipment, the shipper can only obtain the carload rate on this quantity by utilizing the trucks, as the utilization of railroad service would necessitate paying for twice the load which he is able Ito ship. There is no question but that with respect to grain products, a reduction in the minimum weight, as an emerg- ency measure, to 20,000 pounds, would result in a very substantial increase m the use of railroads for the transporta- tion of grain products. Unless this is done, there will be a further and in- creasing diversion of this traffic away from the raillines in the opinion of men in: the milling business, A reduction in the minimum weight on grain, as an emergency measure, to 40,000 pounds, would make possible the utilization of the railroads for handling ishipments of grain from. the small ele- vators where, under existing conid1- tions, dt is impossible to load to the present carload minémum weight fre- quirements and consequently there is an increasing use of trucks in such 1n- stances. Buyers of canned goods are positive in their statement that a reduction in the minimum weight, as an emergency measure, to 20,000 pounds, would en- able a very substantially increased use of the railroads for the transportaition of these products which are now being handled by trucks on basis of the car- load rate with a loading of 15,000 pounds, A reduction, a's an emengency meas- ure, from the present basis of 40,000 pounds tio a basis of 20,000 pounds in the carload minimum weight on plas- ter would enable the shipper of plasiter to coninue lhis utilization of the rail- roads for itransportation anid avoid what ‘he jis most anxious to avoid but is finding ait impossible to avoid, name- ly, diversion of his traffic to the truck lines, It is utterly out of the question to force upon the trade twenty tons of plaster as a minimum order under existing conditions. One of our people who ships a con- siderable quantity of cheese from Wis- consin points to Grand Rapids, informs us that whereas the railroad carload minémum is 20,000 pounds, he obtains the transportation of this cheese via the itruck lines om tthe basis of a mini- mum of 12,000 pounds. and the railroad carload rate. If the 20,000 pound minimum on cheese were reduced to 12.000 pounds, as an emergency meas- ure, we are certain that the railroads would handle a good part of this busi- ness which is now lost so far as they are concerned. We are neceiving from Kokomo, Ind., shipments of nails which come *hrough in any quanitity on basis of railroad carload rate. The railroad mintmum weight is 36,000 pounds. A reduction in this minimum ito 15,000 pounds, as an emergency measure, would make possible the utilization of the railroads for the handling of this _ busine'ss, The above are illustrative of the gen- eral trend of suggestions and opinions of shippers and receivers who would like to see the railroads take steps for he up-building of ‘their own traffic and to demonstrate to the general pub- lic that the railroads and their tariff requirements, rates and minimum weights, are not so thoroughly un- wieldy as ito be inherently unable to meet existing economic coniditions. Many people are convinced thai at is owt of the question for the railnoads to do anything to meet existing stitua- tions. We believe that it is entirely within their power. We believe that it is time mow to forget, are at least to minimize, the past; to honestly recog- nize the present; and to seriously build for the future. A large part of the costs of trans- portation is without relation to tthe ac- tual movement of ‘traffic. In other words, we have the cars, the engines, the right-of-way and all of the facili- ties which represent the biggest part of the railroads’ investment and which consequently represent the largest ele- ments in the railnoads’ costs of trans- portation and these particular elemenits are not affected in any measurable de- gree by the quantity or lack of quan- tity of traffic. The actual additional expense entailed in placing a load in a car and moving the car over ithe road and arrange for its unloading at des- tinatiom is a very small item. In de- termining what action must be taken, we cannot rest our conclusions upon our former ideas: of what comstituites the cost per ton per mile, but must take into: consideration whether or not the utikization of equipmenit which is not now being utilized, at the price or on the basis which may be attractive to shippers and receivers will return something more to the carriers than the actual additional cost of so utiliz- ing this equipment which is now lay- ing idle. Our final suggestion is this: We believe the time is most oppor- Number 2539 tune for a general conference of tthe traffic executives of the railroads serv- ing the Lower Peninsula of Michigan with ithe shippers and receivers of this territory and we respectfully invite you ito attend such a joint conference which, upon your indication of agree- ment with this suggestion, we will be glad to arrange. If the conference is decided upon, as we hope it will be, we shall extend! an invitation to the shippens and receivers throughout the ‘Lower Peninsula. Iit is our ithought that such a general con- ference would consume at least two days’ time. The arrangemenits cam be perfected im detail if you are in accord with this suggestion but the purpose of such a jornt conference would be the discussion anid consideration of ways anid means whereby the railroad haul- age of freight traffic can be developed. We believe it will be a good thing for you and we believe it will be a good thing for the shippens in this part of the counitry to get together in such an informal manner for general discus- sion jand for exchange of ideas con- cerning our common problems, We will anticipate your early re- sponse to ithe suggestions as herein- above set forth and particularly your early indication as to whether you will jcocn in a general conference such as is herein’ proposed. Leo E. Golden, Traffic Commissioner Association of Commerce, The above letter has been sent to the following railway officials: R. P. Patterson, F. T. M., Pere Mar- quette R..R., Detroit. J. T. Johnston, F, T. vania R. R., Chicago, E. L. Whitney, F. T..M., New York Central R. R., Chicago. O. ‘R. ‘Bromley, F. T. Central R. R., Detnoit. E. F. Flinn, F, T. .M., Grand Trunk Ry. Co., Chicago. H. S. Bradley, T. M., Ann Arbor R. R., Toledo. J. A. ‘Sullivan, A. F. T. M., Wabash Ry. Co., Detroit. M., Pennsyl- M., Michigan Million Dollar in Small Business Town. Wm. H. Piel, a retail grocer in a town in Illinois with only 8,000 popu- lation, does a grocery business of $1,- 000,000 per year. He describes his methods as follows: He has studied the methods of his competitors. Service is the keynote of the busi- ness. Unlike the directors of ‘big business- es Mr. Piel directs his store from be- hind the counter. He leans heavily on advertising to help maintain volume, Advertising is done consistently— daily insertions appear in newspapers. Advertising is supported by hand- bills, store demonstrations and window displays that are well planned. He believes in selling goods the quality of which is backed by the man- ufacturers who produce them. ‘More than half of his total volume is in credit. Yet his credit losses are less than one per cent. DETROIT DOINGS. Late Business News From Michigan’s Metropolis. The U. S. District Court here has signed an order dismissing a motion filed to dismiss the dnvoluntary bank- ruptcy proceedinigs instituted against the Heyn'’s Bazaar Co., the assets of which were disposed of under equity receivership proceedings. The Union Guardian Trust Co., trustee, states that the store of Simon S. Marx, retail furrier, 11849 Linwood avenue, should be kept open for an- other sixty days for the purpose of collecting accounts receivable. Sale of assets, not exempt, for $639, has been confirmed by the court. Assets are given. as $2,798 and liabilities $19,947 in schedules filed in U. S. Court here. At an adjourned hearing before Ref- eree George A. Marston here, sched- ules of the Berkey Shops, Inc., retail women’s wear, were amended to in- clude claims of Restrick Lumber Co., Detroit, and Chicago Printed String Co., Chicago. Order confirming com- position offer of 20 per cent. cash and calting for distribution of composition deposit lhas been entered by the U. 5. Court here. Assets are given as $11,- 805 and liabilities $23,816 in schedules filed, Motor car manufacturers now are certain the seasonal pickup in business has arrived, and there is definitely a more cheerful tone. While May pro- duction and sales figures are not likely to resemble those of other years, tihey are at least going to represent a con- siderable improvement upon the de- pressing tabulations of the past four months. As a matter of fact, there is a likelihood that the three largest pro- ducers alone will attain a volume this month equal to that of the whole in- dustry for April, when production ex- ceeded 145,000 units. Henry ford is regarded! as likely to exceed the 50,000 schedule set at the beginning of the month. Chevrolet is under way again, and its ‘total is: €x- pected to be many thousands better than the 55,000 output recorded in April; its last month sales of more than 61,000 are looked upon as a sig- nificant indication that the tide has turned, Plymouth still is sailing along at its rate of 1,100 cars daily. With 85 per cent, of the total auto- mobile sales now concentrated in the price class below $1,000, the whole story of production depends upon these three makes and those imme- diately above. Of the others, De Soto, Pontiac, Essex and Rockne report a rising curve of buying and produc- tion this month, which, with two weeks still to go, may find the indus- try’s total above the 200,000 mark for the first time this year. Provoking greatest technical inter- est among the seventy-two cams en- tered in tthe Memorial day race at Indianapolis are the three four-wheel- drive models. One of them, engineers here point out, represents a definite effort to explore the possibilities of the principle as it might be applied to pas- senger cars, The chief virtue of the design, theoretically, is said ito be that it permits a more effective use of en- gine power, reflected primarily in im- MICHIGAN TRADESMAN proved acceleration and higher speed performance. Approach of the race finds Detrost more enthusiastic than ever over the prospects for a victory by one of the semi-stock entrants of Studebaker, Hudson or Hupmobile. Not the least of the factors in this sentiment is that 102 mile an ‘hour average speed turned in by one of these entrants for a dis- tance greater than that of the race. The past week ‘has seen a third con- vert to the doughnut type tire as op- tional equipment. Rockne has joined up with DeSoto and Graham in so offering it. The price of the five wheels and tines, as extra equipment, is $60 in the case of Rockne. Debate still continues here as to when the new type tire will become standard equip- ment on passenger cars. Some say next year will see the shift, but the majority think 1934 will be the earliest. A 20 per cent. composite settlement has been offered the creditors of the Peninsular Stove Co., in a petition for voluntary bankruptcy filed in the United States District Court. Liabili- ties were listed at $10,520.33 and! assets at $2,748.58. —s-s>_ — Notes From Kalamazoo U. C. T. Kalamazoo, May 16—Tiempus Fugit! And the date for the U. C. T. Grand Council convention is not far away. All final arrangements have been placed in the hands of the general committee and pronounced 0, k. It now remains with the visiting counselors and dele- gates to make this, the thirty-ninth an- nual convention, the success that has been anticipated. Many items of in- terest will be brought up at this con- vention, one of which concerns the traveling salesmen, perhaps equally as _ much as the insurance factor, and will be presented to us by our supreme di- rector in team work, Jim Daly, from Columbus. During the same period the Magi- cians will convene in Kalamazoo and we are informed by members of their local committee that they will favor our meeting with some of their black art and performances never before presented in public, Saturday, May 14, was our last meeting of Kalamazoo Council, No. 156. before the convention and three new members were enrolled upon our roster, At the close of the meeting, which was very well attended, our page, Cal Mohoniey, who is also a state deputy boxing commissioner, present- ed a fine show of three bouts, between the Perlick twins for the first number, Billy Rhodes and Billy Perlick the second and Alex, Miller and Joe Hunt for the final. Andy Anderson presided at the coffee urn and served a very delightful lunch of sandwiches, etc., before the meeting closed, F. A. Saville. —__+~-.—___- Further Decline in Sales Check. With concessions on seasonal mer- chandise featuring retail trade this month and likely to continue well into June, further decline in the size of the average sales slip appears inevitable, reports here yesterday indicated. In certain departments, this month has revealed a slightly greater drop than that which was noted for April. Cur- rent figures are ‘said ito show a drop of up to 40 per cent., as compared with a year ago. From a profit standpoint, the main floor accessory departments are said to have made the best show- ing this Spring, which was also true last year. —_>—>———— Do your best; forget the rest. Work Undertaken By U. C. T. To Improve Conditions. When we were floundering in the morass of business at the worst stage of the depression, President Hoover, in writing to an official of the United Commercial Travelers of America (known as ithe U. C. T.) at Boston, made this statement: “The traveling salesmen of America can contribute greatly to the restoration of confidence and economic recovery.” The same idea was enlarged upon by Gov. Frank- lin D. Roosevelt, of New York, in a full page statement in ‘the Sample Case, the official organ of the U. C. f. A tittle later Roger W. Babson wrote: “The salesmen of the United States are ithe one group best fitted ‘to supply Faith, Courage and Desire, which is the basis of demand and, hence, of prosperity.” These statements from men high in our National life were accepted with seriousness by the United Commercial Travelers of America, whose headquarters are lo- cated in Columbus, where the order was organized in the year 1888. At the ittime of organization, the purposes of the order were set forth as follows: A. G. Guimond, of Detroit, State Director of Team Work in Business Campaign. “This is a secret, fraternal, beneficial order, founded upon unity, exemplify- ing charity and counseling temperance in all things.” The growth of the order was rapid from the date of or- ganization to the present time. It numbers more than one hundred thou- sand members, scattered throughout the United States and Canada. The insurance feature of the order is one of the outstanding benefits to its mem- bers, followed closely by its social and educational work, all of which has qualified the members to take a prom- inent part in restoring this country to a normal condition. : In their organization, the United States is divided into districts with a district manager and he, in turn, ap- points state managers, to carry on the work the has outlined. Monthly mes- sages prepared at Columbus head- quarters are read in the meetings of each subordinate council, Also each subordinate council has a Council lead_ er, whose duty it is to organize the members of the Council into teams, each doing its part daily in many con- tacts with buyers and others whom of a child, May 18, 1932 they may meet. The general plan is to “resell” America to the people of the United States. For some reason a large percentage of the people seem to have lost their perspective of America and seem content to dwell in gloom. The method of accomplishing the above, by the Team Work in Business group within the U. C. T. is to send every man forth on his day’s work in the right state of mind, that he may rightly influence those with whom he contacts, They are trying to bring back the times when quality in mer- chandise and quality im men meant something. To-day we are in a price era. A demonstration of quality car- ries little weight an influencing the merchant ito place his order. Perhaps he feels that society mo longer de- mands quality and he may be partly right about it, but if we fatl to main- taim quality, we sacrifice the American standard of living and it is done need- lessly and thoughtlessly. The Team Work in Business idea is spreading. Already manufacturers, wholesalers and retailers are feeling the benefit of the movement and it has just really started. By Team Work in 3usiness we mean, closer co-operation between the manufacturer, jobber, re- tailer and salesmen, that the public may be benefited, and anything that benefits the public, reacts heartily on those who serve the public, and that is practically every man who has a job, for every worthwhile job, in one form or another, does just that—Serves the Public. Official Reporter, Grand Rapids Council, No, 131. —_— oe <> ‘A Business Man’s Philosophy. A day seldom dawns that I do not long to write something that will be distinguished and memorable. A day seldom ends that I do not leave my itypewriter with a feeling of futility. | Occasionally J] ‘have thoughts that seem grand, even profound, but by the time ] get them on paper J am almost ashamed ‘to publish them because they are so simple and obvious. All my life I have been handicapped by the ability to express myself so clearly that my utterances seem like the patter By lucidity I reveal the poverty of my mind and emotions, whereas ‘the secret of enduring fame in writing is not to. uncover one’s thought, but to let the reader merely glimpse it. By such art the reader’s imagination is stimulated’ and he thinks, “Here is a really clever fellow. He ds so profound that I can’t quite make out what he thinks, He’s way beyond my depth.” Let me suggest Einstein to the read- er’s contemplation. Immediately it was announced that only twelve men in the world could understand the Einstein theory, every literate adult became a passionate admirer of Ein- stein, William Feather. ——__»—~.___ never can tell what thoughts will do in bringing you hate or love, because thoughts are things and their airy wings are swift as a carrier dove; they follow the law of the universe; each thing creates its kind and they fly o’er the track to bring you back, whatever went out from your mind. You your Sagar May 18, 1932 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Kalamazoo, May 14—I would like to have you publish a warning to mer- chants in regard to a bogus white washing compound. The scheme is this: A ‘salesman comes in and shows a sample supposed to be on the order of Clorax. This sample is very good, does everything that can be done with Clorax. He then takes ithe order for a dozen bottles at $2.40, with which you receive a dozen bottles free to cover coupons which are to be dis- tributed from house to house. When you have picked up the coupons the salesman calls back and gives the mer- chant a bottle of compound for each coupon redeemed. Now the joker. After ithe salesman gets ithe order, which is to be delivered by truck c. o. d., the truck follows the salesman about a thalf day behind. The truck driver brings in the cleaner in Heinz vinegar bottles, carrying them in a milk rack, He ithen collects the money and leaves. When the grocer looks over his new merchandise he finds it is nothing but plain water put up in bottles. Thanks to Mr, DeKorte, our city sealer, this outfit was picked up and itaken ito ithe police station, where the commissioner sent an officer with them to pick up their goods, refund the money and show them the way out of ‘town, The description of tthe salesmen are as follows: One is dark and either Jewish or Italian, wears glasses, weighs probably 170, had on a dark suit and hat, about five feet ten inches tall. The other as about ,five feet eight inches tall, weighs about 140 pounds, dark, either Jewish or Italian, talks quite fasit, draws up right side of his nose when talking, very polite, The boss, about five feet, ten inches, heavy set, looks sleepy, brown hair, teeth very poor, only one in the front on bottom, round face, answered to the name of LaChance. The delivery man is a boy about 18 or 19, weighs about 120, dark, either Jewish or Italian. The salesmen were driving a faded blue Essex car. The delivery truck is a ford ton truck with a big red’ body lettered like the enclosed coupon. Mr. DeKorte thad this cleaner analyzed and it contained nothing but water. Publish what you think 1s necessary of this letter to warn other merchants, as these men had taken a number of crders and made delivery before bemg stopped. Peter J. VanDuine. What the architect of this depart- ment cannot understand is why the police depantment of Kalamazoo did not chuck the entire outfit in jail and send them over the road on a charge of swindling, What has Kalamazoo against the other cities and towns in Michigan to foist such a gang of cheap fakers on tthe grocery trade of Michi- gan? It was manifestly unfair for the Kalamazoo police ‘to fail to dio its duty in: this case. The Federal Trade Commission has dismissed a complaint against Emile Meyer and Henry C. Goldman, co- partners, trading as Emile Meyer & Co., and as ‘Haslin Mills, and against D. J. Gross, an individual trading as Bellmore Dress Co., all of New York. The Federal Trade Commission has ordered Joseph Cooper, of Philadel- phia, who sells and distributes hosiery and lingerie, to discontinue a number of misrepresentations. Cooper does business under the following trade names: Silktex Hosiery & Lingerie Co., Silktex Mills, Silktex Hosiery Mills, ‘Silktex Lingerie & Hosiery MICHIGAN TRADESMAN Mills, Silktex Lingerie & Hosiery Co., Silktex Lingerie Mills Co., and Silktex Lingerie Mills. Cooper is to stop using the word “Silk” alone or in combination, with other words im this advertising of hos- iery, lingerie or other merchandise, un- less ithe material advertised is derived entirely from ithe cocoon of the silk worm, Exception ds also made in cases where the material ts made part- ly of silk and accompanied by words truthfully describing ‘the materials other than silk of which the merchan- dise is in part composed, The word “Mills” in combination with other words is no longer to be used in Cooper's advertisements or trade names and ‘he is not to represent that he owns or controls a mill or mills, or that the merchandise he sells comes directly from the manufacturer to tthe purchaser, unless and until he actually does own and control a fac- tory under such conditions. Cooper hadi failed to file answer to the Commission's complaint im which the foregoing practices were charged. Two pencil distributing companies have been ordered by the Federal Trade Commission to stop represent- ing that they manufacture pencils, un- less and until they actually own and operate factories in which pencils are made, The respondents are United States Pencil Co., Inc., and Reliance Pencil Corporation, both of New York, Besides being ordered ito stop ad- vertising itself as a manufacturer, the Reliance Pencil Corporation is also to discontinue representing in any man- ner ‘that a factory belonging to a cor- poration im which Reliance has no financial or proprietary interest, is a factory owned, controlled or operated by Reliance. Reliance obtains all of the pencils which it sells from a manufacturer in Lewisburg, Tenn. Forty to fifty per cent. of the pencils sold by Reliance come from ithis manufacturer . com- pletely finished. The remainder of the Reliance pencils are received by it im the rough and the respondent does the finishing operations at its factory in Mount Vernon, N. Y. Reliance has no interest in tthe Ten- nessee firm and in no manner controls that company, but the Tennessee firm has a financial interest in the Reliance business, the nature of which was not MR. GROCER for repeat sales get your supply of POSTMA’S DELICIOUS RUSK Fresh Daily POSTMA BISCUIT co. Grand Rapids, Mich. 50th Anniversary 1882-1932 shown, due to objection of ithe respond- ent’s counsel in hearings before the Commission, The Commission found that Reli- ance is not a manufacturer andi does not own, control, operate, or have any interest in any factory where lead pencils are made. United’ States Pencil Co, buys all the pencils which it sells from various manufacturers and distributors, ———_~+~2++____ If constructionists fail to be bold, destructionists mayn’t. w Congress confuses. Beech-Nut COFFEE - PEANUT BUTTER CATSUP - BUTTER WAFERS TOMATO JUICE TOMATO JUICE COCKTAIL and other foods of exceptionally fine flavor BEECH-NUT PACKING CO., CANAJOHARIE, N.Y Tue Aa _) 1 i aste MNS (ALLEY CITY MILLING CO. “Grand Rapids, Mich. —— : Nine ya a “in uperiority such as only Hekman Bakers can impart Soda Crackers Gy binaBicuita Grand Rapids, Mich, 4 MOVEMENTS OF MERCHANTS. Big Rapids—Matt Patterson opened Pat’s Smoke Shop in the Nesbitt block. Alpena—Lee Hardware Stores, Box 27, has decreased its capital stock from $100,000 to $40,000. Grand Rapids—The Home Fuel Co., 208 Buckley street, has decreased. tts capital stock from $48,000 to $28,000. Grand Rapids—The loss on the gro- cery stock of Mike Assay, 519 West Bridge street, has been adjusted at $779.38. Detroit—The Detroit Hoist & Ma- chine Co., 8201 Morrow street, has de- creased its capital stock from $150,000 to $100,000. Detroit—The Becker Drug Co., 6519 Woodward avenue, has been incorpo- rated with a capital stock of $5,000, all subscribed and paid in. Litchfield—Thieves entered the gen- eral store of F. A. Gordon and carried away the contents of the safe, about $100 in currency and a number of checks. Ishpeming—The Ishpeming Gold Mining Co. thas been incorporated with a capital stock of $500,000, $181,- 100 of which has been subscribed and paid in, Detroit—The Service Drug Co., 4870 Fourteenth street, has been organized to deal in drugs at retail with a capital stock of $1,000, all subscribed and paid in. , Cheboygan — William Lynn and Orvald France have engaged in the meat business in the Fleischmann building, under the style of the Family Meat Market. Flint—Fred Ensworth, who became a partner in the A. M. Davison Co., dealer in clothing, in 1908, has retired from business and removed to his farm near Grand Blanc. Leland—F. H. Fairbrother, formerly established in the grocery store busi- ness at Traverse City for many years, has opened a grocery store in the Bryant building here. Albion—A. E. Marsh, who conduct- ed a fruit and vegetable market on South Superior street, has removed his stock and fixtures to Jackson where he will continue the business. Breedsville—Fire destroyed the gro- cery stock and badly damaged the store building of Axel Satrbeck, en- tailing a loss of about $3,000, which is partially covered by insurance. Detroit—Ideal Bakeries Inc., 5027 Beaubien avenue, has merged its busi- ness into a stock company under the same style with a capital stock of $5,- 000, all subscribed and paid in. Detroit—Del’s Pharmacy, Inc., 11555 Twelfth street, has been incorporated to conduct a retail drug business with a capital stock of $3,000, all of which has been subscribed and paid in. Manton—Charles Wagner, recently of Detroit, has purchased the Piper hotel and will reopen it June 4. The building which was damaged by fire several months ago is being remodeled. Lansing—The Wholesale Furniture Exposition Corporation, 1400 Capital Bank Tower, has been incorporated with a capital stock of $10,000, $1,000 of which has been subscribed and paid in. MICHIGAN TRADESMAN Wayland—John L, Gurney, dealer in groceries and meats, has installed modern refrigerating equipment im ‘his meat department also a refrigerated display counter for meats, butter and cheese. Detroit — The Serwer Restaurant Equipment Co., 640 Gratiot avenue, has been organized to deal in new and used restaurant equipment with a cap- ital stock of $1,000, all subscribed and paid in. Detroit — The Jefferson-Eastlawn Apparel Co. has been organized to deal in wearing apparel, furnishings, etc., 3005 Barlum Tower, with a cap- ital stock of $25,000, all subscribed and $1,000 paid in. Detroit—Joshua Karbal, Inc., . 3301 Webb avenue, has been incorporated to deal in dry goods, hardware, mil- linery, furniture, etc. with a capital stock of $10,000, $1,000 being sub- scribed and paid in. Battle Creek — The Battle Creek Merchandising Co., 30 West Michigan avenue, clothing, shoes, etc., has been incorporated with a capital stock of $5,000, $1,000 of which has been sub- scribed and paid in. Detroit—The Miller Novelty Co., 507 Woodward avenue, has. been or- ganized to import and deal in novel- ities with a capital stock of 5,000 shares at $1 a share, $1,000 of which ‘has been subscribed and paid in, Pontiac — The Pontiac Economy Furniture Co., 355 South Saginaw street, has been incorporated to deal in furniture and hardware with a cap- ital stock of $50,000, $25,000 being subscribed and paid in. Sturgis—Charles Hobel has sold his interest in the stock of the Central Cigar Store, to C. A. Myers, of Fort Wayne, Ind. The business will be continued by Nicholas Probst and C. A. Myers, under the same style. Detroit—The S. Abramson Furni- ture Co., 9316 Oakland avenue, has merged its business into a stock com- pany under the same style with a cap- ital stock of $25,000, $10,000 of which has been subscribed and paid in. Midland—Bartlett & Asch, who re- cently lost their store building and gro- cery stock by fire, entailing a loss of approximately $12,000, with very lit- tle insurance, have re-engaged in busi- ness, locating temporarily across the street. Jackson—The C. T. Electric Co., Ganson and Elm streets, has been in- corporated to deal in autos, acces- sories and electrical equipment with a capital stock of 75 shares at $100 a share, $7,500 being subscribed and paid in, Howell—Russell Cooley, proprietor of the Howell Home Dairy, has leased a store on South Michigan street and has fitted it up and furnished it for an ice cream parlor, which. he will conduct in connection with his other business. Jackson—Sample & Blackmer, Inc., 253 West Michigan avenue, has merg- ed its drug business into a stock com- pany under the same style with a cap- ital stock of $10,000 common and $10,- 000 preferred, $6,000 of which has been subscribed and paid in. Benton Harbor—The Fidelity Drug Store, owned by the Fidelity Drug Co., and managed since its organization by Clarence L. Shoden, has been closed pending a reorganization. The affair» of the company are in the hands of attorney Ross L. Lamb, as trustee. Grand Rapids—The Stegman Motor Sales Co., 1535 Plainfield avenue, N. E., has merged its business into a stock company under tthe style of Stegman-Olsee, Inc., with a capital stock of 2,500 shares at $10 a share, $1,000 being subscribed and paid in. Detroit—Louis Jacobson, dealer in boots and shoes at 3124 Hastings street, has merged the business into a stock company under the style of the Jacobson Shoe Stores, Inc., with a capital stock of forty shares at $100 a share, $4,000 being subscribed and paid in. Wayland—Owing to ill health, Cc, M. Looyengoed is closing out his large stock of furniture at auction. Two sales a day will be held until the en- tire stock and store fixtures are dis- posed of. Mr, Looyengoed willl then: devote this entire attention to regaining his health. Port Huron—Howard A. Davidson, Detroit, proprietor of Davidson’s Home Owners’ Stores, has opened a branch store here at the corner of Court and Military streets, with D. M. Tuohey as manager. Paints, roofing supplies, lawn furniture, millwork and lumber will be carried in stock. Adrian—Arthur J. Neil has opened a bakery, fully equipped to serve lunch- es and confectionery as well as all kinds of baked goods at 145 North Main street. The business will be conducted under the style of Neil’s Bakery. Mr. Neil has been a baker for twenty-eight years and comes here from Detroit. Lansing—Plans for the re-organiza- tion and re-opening of forty-one of Michigan’s ninety-five closed banks are nearing completion reports R. E. Reichert, State Banking Commissioner. Six of the twenty-three banks which have closed this year already have re- opened and depositors’ agreements are being sought from patrons of forty- one institutions. Moseley—Fire destroyed the store building and stock of general merchan- dise of F. L. Keech and the adjoining creamery building in which Mr. Keech had stored a large amount of merchan- dise. The inventory value of the goods destroyed is placed at more than $5,500.. The stock and fixtures were insured for $4,000 and the store build- ing for $3,000. There was no insur- ance carried on the creamery building. Alpena—Myrto J. Anderson, man- ager of the Cronin Co., one of the de- partment stores owned by the Amer- ican Department Stores Corporation, has been made assistant vice president of the company and a member of the committee on store operations, with headquarters at Lexington, Kentucky, where he will take up his new duties June 1. Deo Wilson, assistant man- ager of the J. C. Penny Co., succeeds Mr. Anderson. Adrian—Myer Schall, dealer in men’s clothing and furnishings, who has been conducting a liquidating sale of his stock for the past two weeks, has sold the remainder of the stock and the store fixtures to the Kigel May 18, 1932 Clothing Co., wholesale and _ retail clothier of Toledo, Oho, who has taken possession and closed the store pending remodeling the store andi in- stallation of modern fixtures and ad- ditional stock, Manufacturing Matters. Milford—The Milford Food Market, Inc., has been organized to manufac- ture and deal in groceries and foods generally with a capital stock of $50,- 000, $1,220 of which has been sub- scribed and paid in. Hamtramck— The Holbrook Ice Cream Co., 2765 Holbrook avenue, has been organized to manufacture and sell ice cream and kindred products with a capital stock of 500 shares at $40 a share, $4,000 being subscribed andi paid. in, Detroit—The General Merchandise & Equipment Co., 800 Penobscot building, has been incorporated to trade in merchandise and manufacture equipment with a capital stock of $25,000, $5,000 of which has been sub- scribed and paid in. ——_+-+>—___ Activities of Trustee Timmer. Dividend checks are now being sent out to creditors in the case of Tatroe Tire Shop, Grand Rapids, and Auto- mobile Tire Co., Grand Rapids. Notices of a final meeting of cred- itors are being sent out in the case of E. A. Prange, d. b. a. Prange’s De- partment Store, Grand Rapids. The large amount of taxes may absorb the fund on hand and any dividends to creditors will be exceedingly small. Stock and fixtures of William Kooi- man, d. b. a. Bellview Grocery, Mus- kegon Heights, were sold at public auction on May 13, to the Muskegon Candy Corporation, of Muskegon, The assets of the Henning Manu- facturing Co., Grand Rapids, have been disposed of at auction, all of the equipment being purchased by Dairy By-'Products Co., Chicago, Ill. The office furniture and fixtures of Paul D. Hagan, Inc., an advertising agency of Grand Rapids, were dis- posed of at public auction to numerous buyers on May 3. In the matter of ‘Hubbel Manufac- turing Co., Grandville, final dividends of 17 per cent. to labor claimants in addition to 50 per cent. heretofore paid, absorbed all ithe funds on hand without any dividend to general creditors. At a second. auction sale of the as- sets of Arthur Myer d. b. a, Smitter Book Co., Grand ‘Rapids, the assets were disposed of and the sale confirm-— ed for an amount approximately $600 in excess of that offered at the first sale. Fred G. Timmer, Trustee Bankruptcy Court. . —_--_ <>< —___—_— Grayling—Daniel Babbitt, proprietor of the Wash-Ka-Da resort, has com- pleted an addition to his house front- ing on the Au Sable River that has more than doubled his dining toom capacity. The former dining room has been converted into an additional lounge for guests. —_++ > A Philadelphia bakery is finding new profits in a new pie, baked and pack- aged to resemble a generous triangle from a large pie, and selling for a dime. Pi | es acletaalis ante May 18, 1932 MICHIGAN TRADESMAN 5 Essential Features of the Grocery able. There should be mo particular Spies, 2%4 in. C Grade —~------- 1.00 Parsley—40c per doz. bunches. Staples. surplus, however, and iif the domestic Washington box apples are sold on Potatoes— On the local market Sugar — Local jobbers hold cane movement is only fair, unsold stocks the following basis: transactions hover around 45c per bu. granulated at 4.50c and beet granulated should be reduced tto unimportant Extra fancy Delicious -_-------- $3.00 In Northern Michigan carlot buying at 4.30c. proportions by the: — new rep ™ Fancy Deliciouss _..._._.._.._. 2.75 points the price ranges from 30@35c Tea—The market is still being af ready. In ‘the apricot line, this mar- Extra Fancy Romes __---------- 225 per bu.; Idaho, $2.25 per 100 tb, sack; fected ito some extent by the chance of ket fails to. reflect fully the strength wise Goes | 2.00 28c per 15 db. sack. a tariff, Ail the tea interests, however, shown in California. The demand 1 Extra fancy Winesaps ---------- 1.75 Poultry—Wilson & Company pay as are protesting very loudly cae ah TO ed on choice and extra choice Fancy Winesaps --------------- 1.60 follows: a thing and ‘they may be able to pre- vail. Primary markets on Ceylons are firmer, but prices in this country are just about unchanged with only a very moderate demand, Coffee—Market for Rio and Santos coffee, green and in a Jarge way, has shown a continuous disposition to ad- vance during the past week and spot Rio and Santos is about 34c higher than last week. There are various reasons for this, namely, financial con- ditions in Brazil, talk of a railroad strike down there which would inter- fere with the shipments and continued! destruction of surplus coffee. At the moment it is decidedly a seller’s mar- ket on these grades of coffee, Business, however, ‘has not been very heavy as nobody completely believes that the market is up to stay, As to milds, they are just about where tthey were a week ago, though the demand is better. The tariff on coffee is still a possibility, which of course is another reason why prices ‘have firmed up. Jobbing mar- ket on roasted is a little higher in spots. Canned Fruits—An announcement from California states there will be 300,000 tons of No. 1 peaches this year, of which between one-half and two-thirds must be Jeft unpacked. The total pack in the coming season is to be limited to 6,000,000 cases, if plans now being framed are adopted. This pack with the carryover will be ample to take care of requirements in the coming year, Canned Vegetables—There is moth- ing of consequence happening in spot vegetables. Trading is on a routine basis all through and prices are about holding their own, particularly on standards. Concessions are still being made on extra standard and fancy vegetables, which have not been mov- ing in. There are the occasional clean-up lots also offered at below the market. Canned Fish—Salmon is quiet, al- though some factors sharply reduced prices of the whole dist during the past week, The trade were not expecting this and therefore have not completely recovered from it. Ail packers have not come down, but they will have to if they want to sell goods. Salmon is niow at the lowest price in about fifteen years and the packers are expecting consumption to show the effect of it. The advance has not completely in- cluded thigh grade Columbia River salmon, which is scarce, Sardines: of all varieties are dull and unchanged. Also no change thas occurred tin other tinned fish, Dried Fruits—Raisins are holding well, Thompsons are in very favor- able position with a certain. amount of replacement buying made necessary on account of the low stocks in the hands of retail and jobbing hands. There is less inclination mow to be overly bullish about raisins to the ex- tent that a marked shortage is prob- cots, such as it is, but it is admittedly considerably below season levels, Ex- tra fancy apricots are dragging. Beans and Peas—Some strength thas appeared in dried beans since the last report. The week started with ‘firm- ness in kidneys and also in pea beans. Later, pea beans eased off again, Cali- fornia limas are still dull and easy. Blackeye peas are also weak and the demand is poor. Nuts—Aside from (firmer prices quoted on Brazil nuts there was little that happened in the market last week to change the position of unshelled nuts, Large washed up, but first hands. reports a reluctance of buyers ito cover, feeling that tthe future is too uncertain. They are inclined to wait for some evidence of sustained strength. A lfew reports out of Calli- fornia indicate that the almond crop will be off perhaps 25 per cent. in the coming season. There will be a larger supply of walnuts than last year’s yield barring unforeseen developments, Shelled nuts are moving in a very limited way, with the spot market dragging behind primary markets. There iis little offered for shipment out of France, Spain or Italy. - Pickles No change marked the pickle market. As far as can be ascer- tained the consumer demand is still for glass goods, the movement of barrel dills being slow. Initerest continues to show for sweet chows and mixed. All quotations are unchanged. Rice—The position of spot rice has been improved in the South by reports of a definite shortage in the new acre- age. Improved domestic consumption and a fair volume of export business have also been factors in creating more buying of rough stocks by the millers. Blue Rose closes the week at a range of $2.85 ‘to $2.95 for top grades. Pro- lifics are firm around $2.50. Tihe long grains are unchanged. Salt Fish—No change has occurred in mackerel and other salt fish since the last report. Demand is still light, although at that, is probably up to what it should be at this season. Stocks are light and there is no pressure to sell, Syrup and Molasses—Demand for sugar syrup conitinues fair at steady prices, Production is still tight. Com- pound syrup declined 10 cents per 100 pounds during the week. Demand quiet. Molasses in moderate demand at unchanged prices, Vinegar—Cold weather has held back the demand for vinegar, Prices firm. It is expected warmer weather will bring out ‘business, —_—_——_+ +. Review of the Produce Market. Apples—Current prices are as fol- lows: Baldwins, 2% in. A Grade __--$1.25 Baldwins, 2% in., C Grade ---. .90 Delicious, 2% in., A Grade ----- 1.75 Spies, 3.in. Baking —-_--.--_..- 1.75 Spies, 2% in., A Grade --=----- 1.75 Asparagus—Illinois, $1.50 per crate of 2 doz.; home grown, 75c per doz. bunches. Bananas—4@44c per lb. Beans—New from Calif. or Florida command $3.50 per hamper for green or wax. Butter—Butter has shown some weakness during the past week and prices declined %c per pound. Jobbers hold plain wrapped prints at 18c and 65 Ib, tubs at 17c for extras. Cabbage—Texas, $5 per crate; Mo- bile, $5.50 per crate. Carrots—New from Texas or Calif., $3.75 per crate or 80c per doz. Cauliflower—$2 for box containing 6@9. Celery—Florida and Calif., 50@60c per bunch. Cocoanuts—90c per doz. or $3.50 per bag. Cucumbers—lIllinois hot house, $1.20 per doz. for extra fancy. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping station: C. H. Pea from elevator -___--- $1.85 Pea trom farmer 2902 1.55 Light Red Kidney from farmer __ 1.30 Dark Red Kidney from ‘farmer -- 2.00 Eggs— The market thas declined Y%@lc per doz. Jobbers pay Ile for 56 db. crates, 12c for 57 and 58 tb. crates and 12%c for 60 lb. crates, Grape Fruit — Florida commands $4.50 per box; bulk, $5 per 100. Green Onions— Home grown, 20c per doz. Lettuce — In good demand on the following basis: Imperial Valley, 6s, per crate ~-$3.75 Imperial Valley, 5s, per crate -- 4.00 Home grown, leaf, 10 Ibs. -__--- 29 Lemons—Present quotations are as follows: S60) Sumist $5.00 SUQ Sunkist 2.20 5.00 on0 Red Bath 2 4.50 Sy Red Bab 4.50 Mushrooms—40c per one Ib. carton. Oranges—Fancy Sunkist California Navels are now sold as follows: ee $4.75 i... 4.75 i. LULL 4.75 ao. 4.75 ee 4.75 a 4.75 —~.. .. 4.75 02) ee ie 4.75 Floridas—$4.50 per box; bulk, $5 per 100. New Potatoes—$2.50 per bu. for Florida; $4 per 100 1b. bag from Texas. Onitons—Texas Bermudas, $2.50 per 50 Ib. sack for white; $2.25 for large yellow and $2 for small, Parnsnips—85c per bu. Peas—Green, $2.50 per bu. for Calif, or Florida, Pieplant—75c grown, Pineapples—Floridas command $3 for 16s, 18s and 24s and: $2.75 for 30s. per bu. for home Heavy fowls oo 14c Lieht fowls 12c Dueks .. 12c Geese 10c No. If Furkeys 2. 15c Radishes—30c per doz. bunches. Spinach—65c per bu, for home grown, Strawberries—$3@4 ‘for 24 qt. case from Ark, Sweet Potatoes—Kiln dried Indiana Jerseys, $1.75; Tenn., $1.50. Tomatoes—Hiot ‘house, $1.40 per 7 lb. basket; $1.50 for 10 Ib. basket, Veal Calves — Wilson & Company pay as follows: Haey = 6@7%c Gada 6c Medium (oo 5c —— Gabby Gleanings From Grand Rapids. Mont’s Cafe, at Charlevoix, is adding a new soda fountain to dts equipment. The Hazeltine & Perkins Drug Co. furnished the goods. R. Roelofs succeeds H. J. Fryling in the grocery business at 4402 South Division avenue, Warren G. Luck, of Three Rivers, has opened a ‘new drug store at Whit- wood Lake. The stock was furnished by the Hazeltine & Perkins Drug Co. Louis J. Plyman, who has traveled for Edson Moore & Co. for the last ten years, has resigned and taken a position with the Globe Knitting Works. He will have as this territory the entire Lower Peninsula with the exception of Detroit. William E, Jennings has engaged in the grocery business at 2325 South Division avenue under the style of the South Division Food Market. Lee & Cady furnished ithe stock. —_+~++—____ No More Dry Rot. Another interesting and significant development in the building material field is the announcement that cane- hiber-board. is now being made resist- ant both to “white ants” (termites) and to the attacks of diry rot, For ‘ten years, the leading maker of this product has been at work on a protective process, Two years ago this. (Spring, shipments of specially treated fiber board to the tropics, where termites abound, began to be made in volume. In some cases, it has been reported, the insects (which are more nearly a cockroach than am ant) ate away the untreated crating lwmber in which the shipments were made, but left the fiber board itself unttouch- ed. Now the process is being applied to ‘the entire output of the company’s mills, a oo rs Nothing Too Good. Rastus: “Ah wants a toothbrush.” Clerk: “What size?” Rastus: “De biggest and besitest you got—dah’s ten im my family.” > ____ Miserliness all round might breed misery all round. 6 MICHIGAN TRADESMAN May 18, 1932 MUTUAL FIRE INSURANCE ‘Resources of Insurance Companies Aiding Recovery. Outside of life insurance, the great fields of this enterprise that concern most of us are fire, casualty and surety. Their processes may seem complex but the great principle behind all of them is simple enough, nothing but an ap- plication to the social and economic life of the world of the counsel of that great traveler and keen observer of hu- man problems, the Apostle Paul, “Bear ye one another’s burdens.” If you have a business establishment and are ithe sort of normally decent, honest person who takes due precau- iions against the risk of fire, you may assume that you are never going to lose your equipment and stock through such a catastrophe. But you must recognize that despite the best precau- tions of man, that very sort of thing may ‘happen—perhaps not through your fault but possibly that of some careless mneighbor—and that if it should, it would mean ruin to your business unless you were prepared im- mediately to replace the destroyed material, If it were not for insurance, the only way to guard against such a disaster would be by hoarding an amount of money equal to the entire value of your: stock and fixtures and, even if you had that much money in addition to what you already had invested in your business, it would not be a very sensible proceeding. But, through the great clearing house of insurance, you may bring it about that if the catastrophe should come you will not have to bear the burden alone, the small sum many others have paid as a premium will be available to you for the relief; those who have been more fortunate than you may feel that it is not money thrown away but rather a contribution to a worth-while cause, in the interests of the common security of the whole community. In fact, by thus equalizing the bur- den of a loss—by preventing, perhaps, the complete crushing of one imdivid- ual, and having the community share the burden—insurance serves as a stabilizer of the business structure. We have taken the exampde of fire insurance, but the same principle ap- plies to other forms’ of protection against disaster that is not likely ito happen. A golfer may ttake out a pol- icy against the consequences of a sliced drive breaking the window of the club house or hitting a caddy or other innocent bystander. More than one American family last year took out insurance against twins. Great musical artists regularly in- sure the fingers of their hands; a blender of delicate perfumes has taken out a policy to reimburse her if she should catch cold and temporarily lose the keen sense of smell that is her real capital in life, Several companies are prepared to write you a policy insur- ing your vacation against rain. These, perhaps, sound like “freak” policies, but in each case they do af- fect genuine values—possibilities of real bundens against which it evidently seemed prudent to the possible “vic- tim” to be prepared. Amd curious as it might seem, even strange policies like these can be worked out on a prac- tical and equitable basis through the mysterious law of probabilities. And there are other forms of insurance that are a commonplace to our underwrit- ers, that may mot have occurred to some of yiou. Sometimes we householders—and even, J am afraid, some business men —take tthe atititude that we already have insurance, so why discuss the matter any further? Do we stop to think whether our fire policy protects us from damage due to an explosion of the heating plant? Or whether, in case of a broken water pipe, there will be anything for us to do except pay a substantial plumber’s bill? Household policies are written to cover every conceivable form of dam- age, from an airplane crashing on the roof to rain coming in through an open window., You get just what you pay for. If the probability of a given cause of damage is slighit, the premium will be extreniely low, while, of course, if an event is more likely to occur the cost of protection against it will be correspondingly higher, In a word, the important point is: Do not fail to know what your policies actually cover. Read them carefully and if in doubt as to their meaning, talk it over with your agent, Of course it is possible to carry prudence in such matters to ridiculous and costly extremes; but I do mot think it is ‘too broad a generalization to suggest that every property owner, whether an individual or a firm, ought to insure against every hazard that might threaten the stability of the financial structure. Let us see how this matter of cost works out in the case of fire insurance. lf tthe premium you pay is at the rate of 10 cents on every $100 worth of in- surance it means that the insuring company estimates that the chanices against your house or business estab- lishment burning are 1,000 ito one. If the rate is 20 cents on the $100, the chances against fire are 500 to one, These rates are not based on guess- work but are the result of long scien- tific study and careful calculation on the part of underwriters. We are told that the actuaries of fire imsurance companies have worked out tables for 10,000 classes of risks, each distinct from the others, with a different prem- ium, And so when you buy insurance it does’ not mean you are betting with the insurance company at such and such arbitrary odds as tto the prob- ability of loss; you are prudently en- tering into a co-operative arrangement with others who aire equally foresight- ed ito unite in sharing tthe hazard of certain uncontrolled forces. If a person ‘finds he is paying for his fire insurance at ia higher rate than his neighbors, he will learn, too, that there is a good reason for it which his agent will be only too glad to explain, telling him at the same time what he can do ito reduce his fire hazard so tthat he may obtain a better rate. It is simply a matter of good, business for both fire and casualty companies to work for the reduction of fire and accident haz- ands, but in so doing they make an incalculable contribution of a humani- — to increase your profit The Federal Mutuals offer all merchants with select property an opportunity to sncrease their annual profit by reducing their overhead expense. When you pur- chase Federal protection you automatic- ally cut your insurance costs 30 to 40 per cent without sacrificing any degree of safety. This reduced operating expense means an increased profit at the end of the year. We will welcome your communication for further information at any Federal company. There will be no obligation on your part. FEDERAL HARDWARE & IMPLEMENT MUTUALS Retail Hardware Mutual Fire Ins. Co. Hardware Dealers Mutual! Fire Ins. Co. Minneapolis, Minnesota Stevens Point, Wisconsin Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota Mutual benefit, protection and responsibility has been the object of all organized human efforts throughout the ages. It’s the underlying principle of Mutual Insurance. THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY affiliated with the Mich- igan Retail Dry Goods Association offers all the benefits of a successful organization. 319-320 Houseman Building GRAND RAPIDS, MICHIGAN Finnish Mutual Fire Insurance Company Of Calumet, Michigan Has paid dividends of 40 to 68 per cent for the past 40 years and have accumulated more assets and sur- plus per $1000.00 of risk than leading stock com- panies. We insure at Standard Rates and issue a Michigan Standard Policy. We write Mercantile, Garage, Church, School and Dwelling risk. Write for further information. JACOB UITTI, Manager 444 Pine Street Calumet, Mich. ie SEOs OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying Tene cor» 3 O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer ree May 18, 1932 tarian and economic nature to the wel- fare of the human race. Insurance enforces safety, in the most effective way—not by appealing vo sentiment but by reducing the prob- lem to one of dollars and cents. A man may be callous enough against any appeals to his sense of public duty and postpone taking steps to make his property a safe place ‘to live or work, but if he is this type of penson he un- doubtedly will be doubly sensitive to the increasing attack on his pockeit- book as the cost of his insurance rises. He is finally faced with the alterna- tive of paying insurance premiums. so high as to be uneconomical, or of safe- guarding his property ito bring down this cost. So his insurance problem forces such an individual to be a good citizen (to that extent, at least) wheth- er he wants ito or not. America pays a big bill for its fires— over $500,000,000 last year. That repre- sents property that is gone without hope of recovery, resources consumed that can mever be used again. Iit is a staggering total, nearly equal to the cost of our entire Federal Government in all of its civil departments, judiciary and legislative, 3ut this huge sum would be still more appalling were it not for the well- directed and energetic campaign that is becng steadily waged by the insur- ance companies, individual and through the National Board of Fire Under- writers, Do not think that the insur- ance companies themselves, through some supernatural method of financing bear ithe financial losses of fires and accidents. They are, after all, only agenicies for distributing the premiums which the public pays ito cover such It is a simple collection and transfer problem, So ‘their effort to safeguard life and property is very di- rectly for the benefit of the public, losses. Fire underwriters know that the an- cient, tumble-down building crammed with inflammable contents endangers not only the people who use it but al- so the occupants of surrounding struc- tures. And their engineers and in- spectors are constantly gestions regarding the removal of fire hazards and the addition of further safeguards againsit fire. making sug- What I have said about the fire un- derwritens in this connection applies equally well to the fields of casualty and marine insurance. The Nattional 3ureau of Casualty and Surety Under- writers is playing an important part in promoting accident prevention work, as a matter of good business. Amd the requirements of marine insurance un- derwriters have done much to bring about increased safety at sea, We all know what credit is. It is much in our minds these days, and in a very recent public witerance it was em- phasized by President Hoover that “oredit is tthe bloodstream of our eco- niomic life. Restriction or destruction of credit cripples the revival and ex- pansion of agriculture, industry and employment, The President was call- ing for a Nation-wide campaign against the hoarding of money, Hoard- ing is one of the mosit pernicious nega- tive influences in credit; insurance, on the other hand, is one of the most positive stimulanits of credit. MICHIGAN TRADESMAN I do not think it is exaggerating in the least to say that the credit re- sources and facilities required for tthe normal conduct of every sort of busi- ness in ‘the worlid to-day may be made available only through the background of soundly operated insurance com- panies, Every man or corporation who bor- rows, whether to build a modest cot- tage or ito engage in a great enterprise employing hundreds of people, must satisfy the lender on three points, character, capacity and capital, Let us assume that his honesty and capacity are bevond question. The character of his capital, though, in so far as it is involved in this ittransaction, must be guaranteed and protected by sound in- surance, in one form or another. But in addition, the enterprise itself, as we have seen, must also be guarded against the possibility of disaster, and insuramce again is called upon, thus playing a double role, Insurance mot only is an essential factor in the extension of credit on a sound, safe basis but through invest- iment in. productive enterprises it plays a large part in promoting economic progress, A dollar invested with a insurance company, whether life, fire, or casualty, is a dollar thait is given a chance to do its bit in bringing about a National busiiniess necovery. I should not have to emphasize to you the important part the institution of insurance has played in easing tthe Na- tion over some of the bumps of this present depression. Under the blasts of ithe storm that has been beating down upon our e€co- momic world, the soundly operated, well established insurance companies have stood like a rock, not only meet- ing their obligations with 100 cenits on the dollar, mitigating the effects of losses ‘of life and property, but con- tributing in no small manner toward insuring ithe stability of almosit every- other form of American enterprise. Julius Klein. —_>+ > —__ When On Your Way, See Onaway. Onaway, May 17—This week it is different, Contrary to our report on May 1 regarding trout fishing, now comes Old ‘Sol in all his glory warm- ing up the earth as well as the hearts of enthusiastic anglers. You should see that smile on ithe face of E. M. Everling. Ed. has just added a com- plete line of all the latest ® fishing tackle and installed it in the show room of his popular filling station and just to demonstrate the true worth of the goods he recommends, Ed. steps out this nice May day and entices an 18 inch brook trout ‘to sample his wares, hence that faint ripple of a smile where the corners of the mouth cross at the back of his neck. Reputations travel long distances and the reputations of our trout streams have placed many new names on our visitors’ register for the sea- son of 1932. “Kindly mail me your descriptive folder,” so writes 'W. E. Friend, of Miami, Florida, (Box 500) “T read your article in the Michigan Tradesman; writer originated in that part of the world.” Then he goes on to relate experiences in deep sea fishing but “for me,’ he says, “give me tthe little brook trout such as inhabit the waters of the Pigeon, Black and Milligan.” Guess our correspondent friend knows this fish talk, The army of tree planters; that is the name given a group of men, who, under the supervision of Dr. L. D. Mc- Millan, have been planting 150 white sound and Norway pine trees on vacant lots anid: otherwise improving the city proper according to plans outlined by the Civic Improvement League, of which Dr. McMillan is president. It as wonderful how much may be ac- comphished along this line by com- petent supervising anid the co-opera- tion of a public willing to assist. G. Angus Belding, of the ‘firm of Belding & Dougher, attorneys, of Dearborn, is spending a few days anguing a case with ‘his clients, the fish tribe. Angus says he thas con- vinced the finn that his “briefs” were carefully prepared and that he secured judgments to his satisfaction. There may be one appeal and that will be to this. wife ito either accompany him niext time or permit him to make a longer stay. Squire Signal. Lines of Interest From Grand Rapids Council. We are sure the members who have attended the dances and social affairs of Grand Rapids Council remember Mr. and Mrs. F. H. Buck. They were both prominent and popular and added much to the enjoyment of those pres- ent. Mr. Buck represented Dr. Pierce Medical Co., of Buffalo, N. Y., in Michigan territory for several years. S3eginning a few months ago, the com- pany adopted the policy of survival of the fittest, as shown by the sales of their representatives. Brother Buck was the last salesman to be retired from active service. He recently be- came a citizen and business man of East Grand Rapids. He and Mrs. Buck are now conducting a high-class ice cream parlor and restaurant at the corner of Wealthy street and Lovett avenue, and we are glad to note that business is very good with them. Grand Rapids Council wishes them the utmost success. Theodore F. Vanderveen, residing at Hopkins, just telephoned the secre- tary that he had the misfortune to step in a hole in the ground and broke the bones in his left ankle. You broth- ers who have not paid last assesment send the small amount to the secre- tary at once. Disaster seems to be lurking around the corner and we do not know when we leave home in the morning whether we will return safely or not. Do not gamble with some- thing so important as your earning capacity. George Frye, residing at 814 Kala- mazoo avenue, this city, although a member of Battle Creek Council, No. 253, since 1908, had the bad luck to make a misstep and fell down a short flight of stairs at his home, severely injuring his knee. He sells White House coffee in Michigan and it is our observation that he has sold much of it and has it well distributed. He is in the employ of the Dwinnell-Wright Co., Boston. We have before us a letter from the editor of a paper published in the Middle West in which he states “I am glad to see the traveling men adopting an attitude of ‘gloom chasers.’ Some- how many of them I come in contact 7 with have a feeling that we are all doomed, which cannot help their sales any. If every one of them looks for the good news and talks only that, it should help a great deal. I appreciate the fact that a salesman trying to sell every day and probably meeting with much resistance does get blue, but if he will hide this feeling he will get more business.” This letter was writ- ten to a member of 131, who sent him the May message for the Team Work in Business Group. The editor wrote an editorial on that message and en- larged upon this paragraph from the message: “You have responsibilities as a salesman, as a citizen and as a man or woman. The salesmen and clerks of America have in their hands the opportunity and the influence to bring about normal business conditions. Up- on how you meet the situation, de- pends the fate of your family, your community and this country.” Listen, men of 131, you should be proud of the fact that your Order is the one in this country that is making a sane con- certed effort to improve conditions, and when you assist, you are improv- ing conditions for yourself. If you do not have the program of the Team Work in Business Campaign, by all means communicate with your secre- tary or Council leader H. F. DeGraff, Herkimer Hotel, Grand Rapids, and obtain it. We are engaged in a move- ment so important that blooded salesman or every red business man should want to have a part in it. W. E. Wallace, residing at 458 Glen- wood avenue, sells house dresses for the firm of Bula-Lee Co., Defiance, Ohio. He had a serious automobile accident last week about six miles West of Lansing, in which his ma- chine was demolished, and he sustain- ed a broken collar bone, two broken ribs, sprained wrist, and other cuts and bruises. He will be on an enforced vacation for several weeks. Officers and members of Grand Rapids Council extend to Darcy Wil- cox their sincere sympathy in the passing of his father, Harry Wilcox. It is not often that we impose upon the Michigan Tradesman in using their columns to advertise another publica- tion, but we desire to earnestly call your attention to an article in the Saturday Evening Post, issue of May 14. It is entitled “The Anatomy of Credit.” It is the clearest and most comprehensive treatise on credit that we have ever read and we have made some study of economics. I am men- tioning this because it is in line with the Team Work in Business program and it will help any one who reads it to grasp on our present difficulties, and the necessary steps to remedy con- ditions and in a measure prevent their recurrence. Official Reporter. ——- ~— “Renewable” soles grace a new line of sport sandals and moccasins. Soles, hand-laced to uppers, can be quickly removed when worn out, and new ones laced in place, ——_+-+___. A new safety rug, easily laundered, has a sponge rubber base which pre- vents slipping on polished floors, in- sulates against electric shocks on damp surfaces. 8 DEALING WITH THE CRISIS. Tactics dealing with the -depression so far have fallen under two heads. There were the defensive moves un- dertaken last fall and early this year, which included the National Credit Corporation, the Railroad Credit Cor- poration, the Reconstruction Finance Corporation and the Glass-Steagall bill. More recently there has been the offensive launched by the Federal Re- serve Banks in its expansion of open market operations so that credit might be loosened up and forced into busi- ness channels. The defensive measures were in the end quite successful. Bank failures were cut down very sharply in March, although there was an increase last month. Money in hoarded money, was also. started downward, although lately it has been moving up and down, the adjusted figures for the latest week showing an increase. The aggressive step taken by the Federal Reserve in purchasing almost a hundred millions in securities every week has cut down member borrow- ings and sent up reserves. There is still complaint, however, that proper accommodation at the banks is still difficult to obtain. The reply of bank- ers is that safe loans are scarce. In the past it has taken three or four months for a credit-easing policy of the Reserve to become effective, and possibly the desired results will be achieved in that period, although at present there is little evidence that the attack is moving toward its objective. Commodity price movements also fail to reflect much influence of the easy- money policy of the central banking system. A third tactical move may still be necessary in combating the depression. This would be some stimulation of pur- chasing power through a public works program or otherwise, so that produc- ers might see markets and be in a posi- tion to seek loans which the banks now report as lacking. Such a program might arrest the commodity decline quite abruptly and thus offer an im- portant safety factor in the eyes of the lending institutions. BUSINESS STILL CONFUSED. The possibility of a large Govern- ment loan to help state and local re- lief but also to finance a self-support- ing public works program is regarded in different ways among business in- terests. The very conservative view- point is, of course, that nothing of the sort should be contemplated and the danger to a balanced budget is again emphasized. The opposite opinion holds it would be quite possible to balance the budget in any event and that the emergency must be met soon- er or later, and later might prove too late to avoid serious consequences. On this, as on other pressing prob- lems, there continues to be great con- fusion of thought and utterance. The Goldsborough Bill, for instance, which seeks to have the Federal Reserve ex- ert its best effort toward restoring a higher price level, has been condemned in very many quarters and yet is the objective which all financial and busi- circulation, or MICHIGAN TRADESMAN ness interests desire above everything. Similarly, there is all praise for the Reconstruction Finance Corporation and considerable criticism of the public works proposal. In this period of contradiction, un- certainty and groundless fear, it is small. wonder that business continues to mark time. The business index has made a new low, although steel, auto- mobile and cotton cloth output moved upward. Automobile operations have been stepped up and promise a more active summer than usual. Production last month was 15 per cent. ahead of the total for March, although 58 per cent. below that of April, 1931. With the low ebb in industry, there was the greatest drop last month in employment and payrolls in this State since 1914. Factory employment was reported 3.6 per cent. under March and payrolls 6.7 per cent. lower. The State Industrial Commissioner suggested the need of subsidies or long-term loans for socially desirable projects as a means of checking the decline. DRY GOODS CONDITIONS. Although various promotions have stirred up more business here and there in retail trade, the net result, according to reports, has not changed the volume level much. The public is shopping very carefully and comparing values to a greater extent. Women’s apparel and accessories continued dur- ing the week to attract the best de- mand. Men’s wear lines were quiet for the most part. Summer furniture was about the only active branch of the home furnishings division. Department store sales for April were reported by the Federal Reserve Board during the week and disclosed a larger loss than was expected. The drop for the country was 24 per cent., thus bringing the four months’ decline 21 per cent. under the figures for the corresponding period of 1931. The month’s decreases ranged from 19 per cent. in the Philadelphia district to 31 per cent. in the Dallas area. This sec- tion reported a drop of 22 per cent. Chain stores made a better showing for the month, but their losses have increased. Thus, a compilation of thirty-four chains showed a drop of 13.88 per cent. for April, which raised the loss for the four months of this year to 11.05 per cent. In the wholesale merchandise mar- kets, operations were perhaps a little more active. Buyers prepared for Dec- oration day sales and have taken some interest in vacation items. Sportswear drew about the best purchasing, along with a few specialties which have lately sprung into favor. Dry goods jobbers continue to operate very cautiously, held down by slack demand from small stores and credit risks. Merchandise prices still show little sign of harden- ing, and this, as well as general busi- ness conditions, is responsible for the definite movement toward later open- ings of lines for the new season. JUSTICE TO THE NEGRO. The annual report of the National Association for the Advancement of Colored People is more like a series of bulletins from the front than a routine record. And in a true sense it is a collection of such bulletins, for the Negro must still fight for some of the elementary rights of humanity, in- cluding the right to a fair trial, and in that fight the issue is often one of life or death. Nothing in the battle is more encouraging than the attitude of an increasing number of Southern news- papers. One of these, the World News of Roanoke, Va., characterized the outcome of a case which was tried at Norfolk as “a warning to those who would take the law in their own hands, and execute summary vengeance with- out full enquiry.’ A Negro had been condemned to death for alleged crim- inal assault on a white woman. At his second trial witnesses testified that the complaining woman was forty miles from the scene of the alleged attack at the time it was said to have occurred and that on the night of the alleged attack she was seen drunk in a dance hall. The accused Negro was acquit- ted. But how many of his color have been killed by mobs without having the slightest opportunity to prove their innocence? Another aspect of the Ne- gro’s struggle for his rights appears in the recently decided Texas primary case, in which the Supreme Court de- clared unconstitutional a law the in- tent of which was to exclude Negroes from voting in primaries. It is not too much to say that but for the steady support, moral and financial, of the Association for the Advacnement of Colored People, with its local branch- es, victories like these—victories not for the Negro alone but for justice itseli—would be far fewer. TARIFF VETO MESSAGE. While in certain respects President Hoover’s veto message of the Demo- cratic tariff could not be questioned, there were other statements which scarcely stood up even under super- ficial examinatoin. Thus, his principal argument against any reduction in the tariff was based upon the premise that prices in other countries have declined to a far greater extent than in this country. Federal Reserve Board fig- ures would have shown him quite dif- ferently. Again, in attacking the advantages given by depreciated currency, the message fell into the error of imagin- ing that countries on such a basis could buy their raw materials cheaper. This would be true if the source of such materials was also off the gold stan- dard, but at the same time our own producers would obtain the same bene- fit and the competitive picture would not be changed. The experience of im- porters buying from countries with de- preciated currency has not pointed to much in the way of economy. It would be well to point out, since this matter of the effect of depreciated currency is now before Congress, that, to be equally fair in our tariff admin- istration, we might also look into the question of specific duties. Prices have come down, but the flat duties remain and impose highly excessive burdens upon imports which were never con- templated even by the extreme law now on the books. Congress might look into the wool duties, about which BAY May 18, 1932 the woolen manufacturers are now so solicitous in their attempt to have their own rates increased on the grounds of depreciated currency. TO HELP THE RAILROADS. In favorably reporting the Rayburn bill, which provides, among other things, for retroactive repeal of the “recapture” clause of the transporta- tion act, the House Interstate Com- merce Committee has moved to free the railroads from a potentially serious handicap in times of normal earnings. The bill would also eliminate the re- quirement that the rates granted the railroads shall enable them to earn only “a fair return” on their invest- ment. This rule has been construed by the Interstate Commerce Commis- sion as a mandate against granting rates that would permit the railroads to accumulate surpluses in prosperous periods against the years of low earn- ings. These two new provisions, which have been recommended by the Inter- state: Commerce Commission to Con- gress, should be enacted in justice to the railroads. Less welcome to the railroads is a third provision which would place railroad holding com- panies under the commission’s juris- diction. This proposal has been at- tacked on the ground that the anti- trust laws now provide a remedy for any abuses practiced by holding com- panies. It is to be hoped the contro- versy over this question will not de- lay enactment of the other much- needed improvements in the transpor- tation act designed to help the rail- roads earn a living. HIGHER MARK-UPS SOUGHT. To conserve profits, but in most cases to reduce losses, retailers have given serious consideration to the plan of seeking higher mark-ups. The first definite move in this direction has been the sounding out of dress manufactur- ers on the question of introducing new price lines which will permit a wider margin to the stores. Thus, a price of $15 is sought to replace the $16.50 line which is the $25 retail number. Along general lines it is indeed questionable whether, in present trade circumstances, higher mark-ups would furnish the relief sought. Obviously, the spread between wholesale and re- tail prices grew too wide in good times when the public was not questioning values so closely. To increase this spread now, when the trend is so defi- nitely toward economy, would seem to be very poor policy. Efforts should be turned in the opposite direction. But from a simple merchandising standpoint it is doubtful that the stores could get their higher mark-up even if they were successful in getting a lower wholesale range. The $15 whole- sale line would soon be selling for $23.50 and perhaps at less. A better method for regaining lost retail volume, and one that a number of progressive stores are following, is to add departments after making thorough tests to discover what extra and profitable lines may be carried. Laman a EEE anon Exempt corporate relief from taxation. unemployment — —— eee: May 18, 1932 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. I have certainly reason to be thank- ful for many things in this world. One is that I find so many good friends for the Tradesman wherever I go. An- other is the wonderful weather with which I am favored on most of our Out Around days. Last Saturday was no exception to the usual rule. I never saw the country more glorious than it was on that occasion. Strawberries, cherry, pear, plum and apple trees were everywhere in full bloom, while highly colored garden flowers’ were every- where in evidence. At Coopersville I found the mer- chants greatly encouraged over the ex- pected re-opening of both of the banks. As soon as they are opened for busi- ness again efforts will be made to bring about a consolidation on a fair and equitable basis- The master hand at the Daggett Canning Co. was planning for the season’s campaign. Mr. Daggett has many canned strwberries left over from last year’s run. He is not decided whether he will can any more straw- berries this season. He predicts the largest crop the State has ever seen and thinks the yield will be so large that the price will not go much over 50 cents per crate. Contrary to the opinion of some other authorities, he thinks the cherry crop this year will be a large one. As nearly every can- ner who cans cherries has a large hold over stock, the disposition of the new crop is a matter of considerable con- jyecture. Referring to this condition the Oceana (Shelby) Herald has the fol- iowing in its issue of May 13: With checks aggregating upwards of $10,000 in amount the Oceana Canning Co., last Friday and Saturday, made distribution to 130 cherry growers of six-tenths of a cent a pound on the crop of 1931 handled at the Shelby plant. This is in addition to the one and a half cent paid when the cherries were delivered and constitutes a total of two and one-tenth cents per pound- This figure covers the average sales’ price for the year and is considerably in excess of what would be netted at the present market or prices prevailing since the first of the year. ~ Prices during the whole selling period were depressed by the big gen- eral 1930 carry-over as well as by the large crop of 193], along with. greatly decreased buying power during the year. While establishing an unfortunately new low level these latter prices prob- ably helped in the cherry drive and largely decreased the big surplus stocks that had accumulated throughout the country and this should serve to stab- ilize future market conditions. The Shelby concern was fortunate in selling a good portion of its pack before the big price break and in hav- ing no carry-over from the previous season nor from this. Most Oceana county canning con- cerns operated during the past season upon what is known as a “spread basis. Under this system growers re- ceive initial payments upon the de- livery of their fruit, designed to enable them to pay cultivation and picking costs, and a further distribution deter- mined by the average sales price. The glutted condition of the canned cherry market is due largely to the “Co-ops” which were created under Government auspices and which have wasted millions of dollars of Uncle Sam’s money in precipitating a condi- tion which has caused the wreckage of many canneries and will probably cause the suspension of many more canneries unless the reckless pirates who are squandering Government funds are throttled. The same is true of all the so-called “farm, board’ activities. The men in charge of these activities have cost Uncle Sam millions of dollars and cost the farmers of the United States much more. If Uncle Sam ever has to go into liquidation it will be easy to trace che cause of his collapse to the pirat- ical gangs who have looted the treas- ury for special classes, cliques and clans. Spring Lake and Grand Haven are slicking up for the resort season which is expected to produce the usual crowds. The enormous deposits of sand on the oval at Grand Haven have been removed and everything is now in readiness for both callers and campers. While the usual activity at Muskegon Heights is somewhat tempered by the prevailing dullness in business, every one I met there was in good spirits, ready and willing to accept the first indication of a return to normal con- ditions. While in the hardware store of J. L. Lee & Son, I discussed with the sen- ior partner the occasion of my first visit to Muskegon as a newspaper re- porter in 1877 to write up the removal of the remains of Jonahan Walker from a counry graveyard to a city cemetery and the dedication of a monument to “The Man With a Branded Hand” made forever mem- orable by the poetical genius of Whit- tier. Mr. Lee remarked: “I do not think 5 per cent. of the people of Mus- kegon are aware they have such a priceless heritage in the possession of the remains of a man who will have a world-wide fame as long as time lasts.” I seldom visit Muskegon that I do not drive out to the cemetery where the remains repose and take off my hat to one of the greatest characters pro- duced during the abolitionist era- I met with one condition I was not looking for at -Muskegon Heights. Felip Granik, grocer and druggist on Henry street, was not im evidence when I called on him and I learned on enquiry that he was sojourning at the Detroit House of Correction for six months. His store and the two ad- joining stores owned by him were placarded by the Government that they were closed for a year. Felip now has a realizing sense that the way of the transgressor is hard. Because he listened to the siren voice of the bootlegger he is out of the world of business for a half year and also de- prived of the use of his buildings for twelve months. I did not find time to visit Muske- gon, but I was told that former of- ficers of the Peoples Savings Bank of Muskegon were negotiating with the officers of the Muskegon County Sav- ings Bank with a view to bringing about an amalgamation of the two institutions; also that the Bankers Trust Co. was included in the negotia- tions. I do not make this statement as a fact, but I heard it repeated by several business men of high standing on whom I called. The complete collapse of Claude Hamilton, as set forth by the state- ments he filed in the local bankruptcy court, which were published in the bankruptcy proceedings in the Trades- man last week. is one of the most regrettable circumstances connected with the recent depression. Mr. Ham- ilton’s career as a financier and cor- poration manager is one of the most picturesque since the collapse of the wheat deal of 1877, which wrecked the fortunes of many Grand Rapids men, most of whom never regained the posi- tions they held undisputed for years. 1 find many counterparts to this situa- tion in present day conditions. Most men, when they find themselves in- solvent and unable to meet their obli- gations, make the best terms they can with their creditors and start out to redeem their fallen fortunes with as little delay as possible. Not so with Mr. Hamilton. He was offered a set- tlement with his creditors which would have given his wife and himself ap- proximately $41,500 with which to start in again. They agreed to this arrangement, after two years of parley, only to throw the agreement in the air, apparently without any good rea- son for such action. This left the creditors but one alternative — the bankruptcy court—where Mr. Hamil- ton landed a week or more ago on the petition of the Misses Richards and the Hamilton Co. On the face of things I do not see how Mr. Hamilton can expect to realize one penny from the wreckage he has voluntarily precipi- tated. He also places his matters in such a condition that much of the available assets will be absorbed by court costs, officers fees and lawyers bills. Mr- Hamilton has been cur- rently thought to be wrong minded ever since he turned over his affairs to William H. Gilbert and Robert W. Irwin by power of attorney, but I have never been able to concede that such was the case until a few weeks ago, when he refused to carry out the very generous creditors made him in complete settlement of his obligations. Now I am in a mood to believe almost anything I may hear about his mental condition if it comes from a reputable source. I cannot con- ceive of any lawyer of standing or experience leading him into such a trap as he has deliberately walked into, but I fully realize that lawyers, like some of us who are not lawyers, frequently do strange things. proposition his An Iowa man who has acted as re- ceiver for fifteen suspended banks in his State asserts that of the 155 banks ° which re-organized in Iowa all but five have gone bad a second time, because they started up with the same officers and utilized the same locations they had prior to the first default. He thinks that it is a mistake to re-organ- ize a bank unless it has a completely new line-up, so far as officials and lo- cation are concerned. Unless this is done the prejudices of those who suf- tered by the failures are likely to work to the detriment of new banks and prove their undoing. I heard of a good story about Mr. Smith, of the Smith-Winchester Co., wholesale hardware dealers of Jack- son, the other day. As the story runs, Mr. Smith conceived the idea of putting a soup product on the market and induced eleven of his friends to join him to the extent of $1,000 apiece. The business proved to be unsuccess- ful and all the money invested in the undertaking was lost. No one chided Mr. Smith over the loss, but the next Christmas his associates were all in- vited to call at the store at a certain hour. As they filed in he handed each one a check for $1,000, which served to add to the Yuletide enjoyment of all concerned. I am glad to present to my readers such an exhibition of right thinking and right acting. I only wish { could chronicle more such incidents. One thing pleases me greatly and that is the comparatively small number of merchants who think they can get along without the Tradcsman during the present business depression. Of course. the shape things have taken the merchant needs a faithful adviser and guide in these times more than he does when times are prosperous, and { am very glad my friends in trade have taken this view of the situation and acted accordingly. The next two years promise to be unpleasant ones because of the cam- paign which will be waged to repeal the Volstead law: Both the pros and cons are equally determined. Much hot talk will be heard on both sides. Much denunciation will be engaged in on both sides. The wets will be denounc- ed as soaks and the drys as fanatics. { am sorry that the decision must be accompanied by so much ill feeling on both sides, but that appears to be the way we settle political and economic questions in this country. Lifelong friendships are blasted and business relations of long standing are severed. I wish it could be othewise, but such a wish does not appear to go very far in the face of a bitter controversy which can find permanent expression only at the polls. W.-H. Caslow informs me that he proposes to be a candidate for Repre- sentative to Congress at the fall elec- tion from the Fifth Dusitriet. His ideas regarding the repeal of the Volsted law appear to me somewhat muddled. His recommendation is that the sale of liquor be ‘handled by ithe states under government auspices. J do not think this would work out well. We tried the sale of liquor by the states before the Volisted law was enacted and it does not work out any better than has the Volstedi law. I believe that the only way the liquor question can ever (Continued on page 23) ; F i Pe & we es A i 10 FINANCIAL Sound Price Level Cannot Be Fore- told. Much of the current discussion of ways to restore prosperity centers on the question iof whait is a proper price level, The majority of opinion appears to be tthat the commodity price level of 1926 should be approximately re- stored, A much smaller group dnsisits that, while the present average of com- modiity prices may be too low, there is little basis for believing that prosper- ity will cause a return of the pre- depression price level, All of ithe so-called positive recon- struction plans are baised, to a greater or lesser degree, upon the thesis that a higher price level is essential. The most exitreme in this regard, of course, is the Goldsborough bill changing ‘the Government and tthe Federal ‘Reserve banks with the duty of raising com- modity prices almost 50 per cenit. Other plans are less outspoken, but, never- theless, are designed ‘to restore or maintain the old values rather than to attempt reaching an equilibrium att more nearly the present level. It is impossible to determine in ad- vance what is a good price level or at what point ani equilibrium im ithe eco- nomic system will be reached. The concept of a price level as “normal” means nothing. Further, price levels of the past afford no conclusive evi- dence on ithe future. In general, it may be said that a price level is sound if it meets two re- quirements. The first of these is that it can be maintained without the injec- tion of a comparatively ever-increasing amount of artificial punchasing power im tthe form of book credits, Whenever the output of an industry can be taken only by a greater. and greater relative amount of. credit it is reasonably cer- tain ‘that an unsound situation is de- veloping. The second test of the soundness of a price level is whether it permits the ready flow of such volume of goods as tthe productive efficiency of the coun- try warranits, This means, on tthe one hand, that producers can sell their products at a price which will cover the cost of production and yield them a reasonable profit and, on the other hand, that the consuming. public has sufficient real purchasing power to take ‘the output at this price. When this situation prevails there as an equilibrium between production and consumption which results in the maximum benefit to the maximum number. It now is evident that the price level of 1921-29 did not comply with these requirements. The price level of those years was maintained by the injection of an ever-increasing amount of pur- chasing paper ‘through book’ credits. This credit was extended both- to manufacturers in order that they might increase their output and ‘to consumers in order that they might take the greater output. The net result was that we developed a standard of liv- ing which, in certain directions, was above what the productive efficiency of this country justified. It is certain that the fall of prices during the current readjustment has gone too far in the case of many com- MICHIGAN TRADESMAN modities. In some instances it is prob- able we are as far below an equilibrium as we were above. it in 1926. At other points it is equally probable that the decline has niot gone far enough. The restoration of prosperity, in brief, will consist of the elimination of these un- economic discrepancies, Ralph West Robey. [Copyrighted, 1932.] —_—_+ +. What Foreign Bonds Are Safe. Prior to the United States entering the world war there were nio important foreign government loans floated! in the United States. Hiowever, a dies- peraite need for funds during the war resulted in the sale by Europeans of the bulk of ‘their holdings of American securities, and ini the flotation of large loans by the allies. This sympathy for the cause accounted for the rapid ab- sorpition of these loans. At the same time needs for Europe reconstruction, and South American development, caused the increased, volume of foreign bonds being floated im this country. The average investor is unable to judge foreign bonds. The government bonds are all alike in one respect, whether it be a leading country or a small province, the real security is usually the goiod: faith of the borrower. The creditor of a domestic corporation may resort to the courts; the creditor of a foreign government has no such agency in case of bad faith which usu- ally results ‘in defaults of principal and interest. In general two factors dée- termine the credit rating of a foreign governmentt—its willingness to pay and its ability to pay. Its willingness to pay, of course, is the most import- ant. Usually a progressive country is increasing its debt so fast it may ap- pear staggering to the present genera- tion, but proves only a moderate bur- den tio the next. It is possible for a country to only pay la proportion: of its current expenses and get into serious difficulties, thus making it difficult to balance its budget. The easiest secur- ed evidence of a government’s. willing- ness to pay its debt is its past recond. Some investons give undue weighit to past history. One should recognize the changes brought about by such an event as the world war. Present con- ditions must furnish the bulk of the evidence ‘to determine a country’s pres- ent credit rating. It should be paying its way out of current revenues. ‘The level at which countries cur- rency is quoted also throws evidence upon the soundness of its finances. Unbalanced budgets dead to inflation of currency with consequently dechin- ing quotations. ‘Some investors con- sider low debt per capital as being a favorable credit rating. One should consider the country, its population, sts industries anid ‘its system of taxation before buying the bond on this basis. Thrifty people will have no difficulty in earning and collecting this surplus, white tihe backward people consume all they produce and leave nothing for their obligations, The investors should not consider undeveloped resources as security for a national debt. Debts are paid off out of national income, The investor who is concerned with safety will find in the dollar or other sound currency, obligations of a few countries, perfect credit records, These are ithe best mediums for a moderate portion of these funds as the general run of foreign bonids contain a spec s- lative element. Jay H. Petter. -——_~>+ > —__ One Inflationary Danger Over. Bonus legislation during the present session of Congress now appears as very unlikely. This means, in effect, that the greatest single threat to the gold standard of this country has been removed. As increasing evidence is provided that the bonus is dead, at least temporarily, and if the forcing of other inflationary schemes become less probable greater and _ greater confi- dence in our financial stability will be established abroad. For the most part Europe has not been frightened by the credit expan- wn — WE RECOMMEND Low priced bonds in the tol- lowing groups as exchanges for weak or defaulted secur- ities. i Railroads Public Utilities Industrials List furnished upon request. J. H. Petter & Co. 343 Michigan Trust Building Phone 4417 May 18, 1932 sion programs which have been dis- cussed and adopted to a marked de- gree by our financial institutions. Rather, their fear and the direct cause for the heavy withdrawal of gold from this center has been based upon the danger of our adopting a currency in- flation program. It has been in connection with this danger of currency inflation that the bonus has been so important. Aside from it there never has been much chance of the United States’ engaging in the issuance of fiat money. If the bonus were adopted, however, the is- suance of fiat money would become necessary. ¥ West Michigan's oldest and largest bank solicits your account on the basis of sound polli- cies and many helpful services ... OLD KENT BANK 2 Downtown Offices 12 Community Offices era GUARDI GRAND RAPIDS NATIONAL BANK v unt 6P SSS SSS SSS SSS Se AN DETROIT UNI INCORPORATED Established 1860 Incorporated 1865 THE ONLY NATIONAL BANK IN GRAND RAPIDS The Largest National Bank in Western Michigan | =_ a ry May 18, 1932 The other inflationary schemes which have béen considered and adopt- ed in this country could be held under some degree of control. The result has been that at all times if they start- ed to have the effect of weakening con- fidence in the dollar the policy could be reversed. {n the case of the bonus, on the other hand, the damage would be done all at once. By one stroke $2,400,000,- 000 of additional currency would be authorized. Thereafter there could be no turning back. The financial community so far has given only scant attention to the change of the last few days in the out- look for bonus legislation. Two rea- sons may be assigned for this. In the first place it is not absolutely certain that Congress will adjourn without considering the bonus. Secondly, many believe that the danger is not com- pletely over but that the demand for veteran relief will be stronger than ever next fall. In spite of these reservations it can- not be questioned that there has been some real improvement in the financial outlook for the United States within the last week. The effect of this change is certain to be reflected in business sentiment in the near future unless it is offset by unfavorable Con- gressional and financial action at other points. Ralph West Robey: [Copyrighted, 1932.] —_—--> + + A Business Man’s Philosophy. J. Frederick Essary, an American newspaper man, spent many months in London as a representative of a United States news agency. In his book, “Reverse English,” he reviews the English in somewhat the manner of those innumerable Englishmen who have inspected our country. He finds much to admire in Eng- land and much to criticize. He ob- serves universal politeness—messenger boys, gatemen, porters, telephone op- erators and restaurant cashier are ever- lastingly saying “Thank you.” He commends the English for their sports- manship, their cheerfulness, their de- termination and their honesty. But when he observes their innumer- able holidays and interminable week ends he wonders whether they have a right to complain that times are bad. And he: doubts that, times will get better unless air drills are substituted for sledge hammers in street paving and other modern methods are intro- duced elsewhere. He is appalled by their cooking and wonders why they “have never learned how to cook the limberness out of a slice of bacon nor how to fry an egg without submerging it in gease.” Essary offers a formula for getting on with the British. Be a straight- forward, double-dyed, unblushing, but an unboastful American, The Eng- lishman. despises the cheap imitator who apes him and his mannerisms. William Feather. —_—_»+>—__—_- We shall have “Better Business” when: every one realizes that while it pays to invest money in their indus- tries and develop natural resources, it pays still higher dividends to improve mankind and develop human resources, MICHPGAN TRADESMAN MEN OF MARK. Albert Koeze, Manufacturer of Vari- ous Food Products. Albert Koeze was born at tthe cor- ner of Alexander street and Kalama- zoo. avenue June 15, 1898. His father and mother were both born in the Netherlands. He attended the paroch- ial school of the ‘Christian Reformed church until he completed the eighth grade. He then entered the employ of his father, who was engaged in the produce business. Two years later he and his brother, Roy, took over the business anid conducted it for six years on Burton street under the style of the Albert Koeze Produce Co, He then engaged in the manufacture of salad dressing. He purchased the Blue Bell Peanut Butter Co, of Vanderwerp & Ensing and located the business ait 56 South Front avenue under the style of the Koeze ‘Manufacturing Co. He sub- sequently erected a building at 1297 Burton street which he continued to enlarge unitil at covered 10,000 square feet, where he conducted ithe sale of vinegar, ammonia, peanut butter and peanuts, About a year ago he pur- chased the assets of the Bel-Car-Mo Peanut Butter Co., which was im bank- ruptcy. Instead of installing the ma- chinery thus acquired in the Burton street factory, he purchased the brick building at 2101 Godfrey avenue, where he has created onle of the most complete peanut butter factories in the country. He makes all tthe brands produced by the concern whose equip- ment he purchased, as well as the brands he previously made very popu- lar in his own busimess, He also handles on a large scale jumbo pea- nuts, vinegar in bottles, ammonia, blu- ing and grocers’ sundries generally. Mr. Koeze has mever married, great- ly to tthe regret of his friends, who would like to see him settled in a home of his own. He resides with his brother and sister-in-law in their home on Hawthorne street. He belongs. to the Lagrave avenue Christian Reform- ed church and has no fraternal rela- tions, He owns up to no hobby, but has ‘recently purchased a complete equipment of golf sticks and expects to devote some time to outdoor sports from now on, Personally, Mr. Koeze is a very companionable sort of chap. He naturally feels very much elated over the success he has achieved so early in life, for which he himself is solely responsible, a Nothing in the world can take the place of persistence. Talent will not; nothing is more common than un- successful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts, Per- sistence and determination alone are omnipotent. The slogan “Press on” has solved and always will solve the problem of the human race.—Calvin Coolidge. a Never fret, repine, or envy. Do not make yourself unhappy by comparing your circumstances with those of more fortunate people, but make the most of opportunities you have. Employ profitably every moment. Take it just as though it was—as. it is—an earnest, vital and important af- fair. Take it as- though you were born to the task of performing a merry part of it—as though the world await- ed your coming. Take it as though it was a grand opportunity to do and achieve, to carry forward great and good schemes, to help and cheer a suffering, weary, it may be heart ‘broken brother. Now and then a man stands aside from the crowd, labors earnestly, steadfastly, confidently, and straightway ‘becomes famous for wis- dom, intellect, skill, greatness of some sort. The world wonders, admires, idolizes, and it only illustrates what others may do if they take hold of life with a purpose. The miracle, or the power that elevates the few, is to be found in their industry, application and perseverance under the prompt- ings of a brave, determined spirit— Mark Twain. SECURITY ° BANK ° Under the Tower Clock On Campau Square ll America has transformed the phy- sical nature of its environment by means of the new science, but it will come to nothing worth while without insight to see that everything depends on the quality of human nature, and without faith and wisdom enough to care effectively about changing that. From the beginning the message of the ‘Christian gospel has been that men do not need to stay the way they are—Dr, Harry Emerson Fosdick. —_+++—___ Relative humidity of the air in a room can be governed as closely as its heat by means of a new device for ithe control of humidifying equipment. Real Estate Bonds Guaranty Trust Issues Bankers Trust Issues BOUGHT SOLD QUOTED We invite your inquiry regarding unlisted Bonds. Field & Company 1026 Buhl Building DETROIT Phone Cadillac 8888 gee eg ee ee Oe Oe ee ee ee ee ee ee loaned. SYMPATHETIC Bankers who take a sympathetic interest in the business of their customers help more than by mere loaning of money. Such an interest hashelped many a company prosper and grow far beyond the amount GIAOL’O GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices "antl atltn ala altel page a ae ae a ee SE —— 12 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, Lansing: First Vice-President — ‘Theodore J. Bathke, Petoskey. Second Vice-President -— Randolph Eckert, Flint. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Hans Jorgenson, Muskegon; L. V. Eberhard, Grand Rapids; John Lurie, Detroit; E. Hawley, Battle Creek; Ward Newman, Pontiac. Opportunity Knocks in Old-Fashioned Ways. The following story, true in every detail, shows that while we may—and should—be awake to new things, cer- tain fundamentals persist anid must be kept im mind af we are to succeed in our business. A newcomer in a lively suburban town purchased a lot and secured a building permit. The facts were pub- lished in. a local paper, but niobody seemed ‘to care. Noo local dealer offered building ma- terial, No hardware merchant siolicitt- ed the equipmient order. No plumber sought the plumbing contract. The new home might reasonably be expected ito require new furnishings. It was, in fact, new furnished through- out. But no local dealer moved to sell such items. What was the attitude of those local tradesmen? Did they think: ‘fHe has to buy here anyway, and so we'll get our share’? If they did, they were just 100 per cent, wrong, because all fur- nishings, equipment, supplies and out- fittings were purchased in the nearby city. But it is probably correct ‘to con- clude that those local merchants—tf they may by courtesy be so called— had no conscious attitude at all. True, the newcomer was a commuter who worked iin the city. It was easy to meet his wife in town for special shopping. But both were so struck with the local indifference that they re- marked on it. ‘This showed they were at least fair average prospects. The local dealers had all to gain and noth- ing to lose by solicitation. Did this not indicate that ‘they were to blame for their own failure to make a single contribution ‘to ithe new home? Can we blame “community decadence” on out- side influence in this case? When the new home was occupied not a grocer or market man looked: up this couple. They had even to hunt up a milk man, Afiter the wife located a grocer he sent a man to see her. Prices were uniformly higher than she had paid in the city, but that did mitt matter. She phioned her orders regu- larly during several months, her con- tact being exclusively with the tele- phone girl, delivery man and sales clerks, She never met the proprietor. Repeatedly she specified a definite brand wanted, always with instruction to om*t ‘the item if that brand were not in stock, but that instruction went for nothing. ‘Substitution was so persist- ent and so casual that this customer was literally driven away by it. Her account was withdrawn, yet noltwith- standing it had funnished! the grocer with $50 tio $75 promptly paid each month, its discontinuance attracted: no: apparent attention. Experience in an- cher local service store wa's similar. Then the wife located a chain unit. She found goods well arranged and MICHIGAN TRADESMAN neatly kept, all at prices lower than she had been paying; and she observed that since the chain unit was opened other local merchants thad consider- ably lowered prices. Yet it must be observed that it was not prices that drove this customer from the indi- vidual service stores. It was their failure to render acceptable service, plus indifference that was to blame. How typical is that story? Unfor- tunately, one might select almost any suburban ‘town and encounter similar somnolence in local storekeepers., That ttale, true, as I say, in every de- tail, is replete with ‘hints how any wakeful merchant may find opportun- ity to sell new customers, One of the best ways to accomplish this is ‘to know all about our own town, its ter- ritory, the products thereof and our trade possibilities. I have just visited a town in which local merchants were “complaining” characteristically. JI dug out a few facts about the district, finding what seemed tio surprise local tradesmen when reported ito them, This is the outline: Town of 20,000. County seat anid market center of 3,500 square miles of surroundings. Thait area, please note, equals Delaware and Rhode Island with 500 square miles surplus. Mod- ern roads give access ito all that diis- trict. Thirty-two per cent. of the fam- ilies pay income taxes; 86 out of each hundred families own passenger cars. Wealth produced in 1930 was $22,- 000,000. Assume that wealth evenly divided up in purchases in the 490 retail es- tablishment's, the average would be $44,900 each—some average business. But that local merchants were not wakeful was evidenced a few years back when 70 per cent. of the county names were on mail order house mail- ing lisits, Such facts and factors, unknown to most local dealers, guided Woolworth to that town. When Woolworth’s imminence became kniown, several old- timers threw up their hands and quit, before they were hit, Woolworth did a good business from the start, but local men who had not been scared out, the abler merchants, also did more and better business, ‘Prices on many lines were reduced with the new com- petition, but so much more business came to ithe town that there was in- creased profit for all. It may even be true that had local merchants been wakeful all along, Woolworth would not have located there at all. Solomon said, “All men are liars.” We may paraphrase that into all mer- chanits are buyers—less ‘true now than a few years back, yet far too true even now. For it continues true that gro- cers spend far too much time with salesmen, Nothing can or should be said against skillful buying, but to “buy right” ds comparatively a short and simple job. Time should not be con- centrated on it. The big job im any business, always, everywhere, is to sell. Goods well bought may be half sold, put any man fond of ‘that saying is more than likely to forget that half (Continued on page 23) May 18, 1932 Rademaker-Dooge Grocer Co. Distributors of Elk’s Pride Catsup American Beauty Rolled Oats Heart of Gold Coffee Peter Pan Peas Peter Pan Corn Where Quality and Service Prevail. ——— ¢1e@. 10% a SPAGHET! Berne oftariont BREAKING SALES RESISTANCE Quality and consistent advertising has made Mueller’s Macaroni Products “the world’s best seller’. Mueller’s satisfies the housewife because it always “cooks up \better’—and is more quickly digested. You will find it exceedingly profitable to display and push Mueller’s. Customers will come back to your store for it and their visits will give you another opportunity for the sale of other profitable items. Keep these products before your customers by making counter and window displays. C. F. MUELLER COMPANY Jersey City New Jersey a OK SPAGHET!! ee ‘Largest selling brand in America” Are the canned foods you feature grown and packed in your hom © Ihe brand ioe: state? W. R. Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by Michigan farmers. A complete line of canned vegetables and fruits “a May 18, 1932 MEAT DEALER Michigan State Assoclation of Retail | Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—-E P. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids. date not derided Many Methods For Increasing Sales of Sausage. Now that spring is with us again, the time is near when more attention should be paid to the sausage end of the meat business- It is an important line to the dealer for two reasons, it can easily be made profitable merchan- dise to handle and it can be used con- tinually and repeatedly as a means of adding a sizeable amount to the cus- tomers meat order. In this way it in- creases volume and decreases the deal- er’s cost of doing business. Sausage is easy to handle. There is practically no shop shrinkage, almost no time at all is required for cutting or preparing for the customer and it can be quickly and inexpensively wrap- ped. One retail merchant who has featur- ed for many years the sale of sausage in his store, presents the following suggestions to others: 1. Give a definite space in your store to the display of sausage. 2. Place the display counter or case in the front part of your store, if pos- sibel—right where everybody coming in will be sure to see it- 3. Display your dows whenever you possibly can. sausage in win- 4. Neatly label all sausage on. dis- play so your customers will what to ask for. know Frequenty people hesitate to buy when they don’t know the name of the object they want. 5. Show the prices of all products on display. This is one of the best The fig- ures can be lettered neatly on the small card used to show the name of the sausage, means of stimulating sales. 6. The addition of suggested uses to the card showing the name and price of the product also will be a powerful aid in stimulating sales. Thus, the card referring to liver sausage might read: Liver Sausage Price To-day, 2c Per Pound Fine for Sandwiches, for Frying, for . Croquettes, and for Broiling- Try Some To-day. 7. Since neatness and cleanliness are most valuable selling aids, cases in which, or counters or tables on which, sausage is displayed should be kept clean, neat and attractive. 8. In displaying sausage, the skill- ful use of parsley will help to add a touch that will appeal to the eye of the consumer, 9, Displaying sausage in combina- tion with other foods, if done neatly, is sure to attract attention and aid sales. Showing bologna or liver sau- sage sandwiches, for example, or a platter of cold meats garnished with parsley and pickles, or a delicious look- ing waffle with a few nicely browned pork sausages on top, all will help to increase your sausage sales. 10. When you have cut sausages on display, be sure to trim the surface MICHIGAN TRADESMAN frequently enough to assure an at- tractive appearance. Discolored sau- sage and sausage which has the ap- appearance of beiny dried out will dis- courage sales. 11. Require your employes to sug- gest sausage at every opportunity. This should be done tactfully, of course, or some customers are likely to resent it. One good way is to sug- gest the purchase of a specific kind of sausage for a specific use, such as, for example, bologna for sandwiches, pork sausage for breakfast, frankfurters for picnic lunches, etc. 12. Utilize every opportunity to tell consumers of the merits of sausage; of the fact that it is high in food value and relatively low in price; that it is virtually all food and without waste; that it is highly pleasing to the taste, and that it is available in many forms and varities, some of which are sure to appeal to every consumer. 13. Train your salesmen to ask cus- tomers, after having sold them a meat order, “And now, Mrs. Smith, how about a little bologna to-day? It’s so nice in sandwiches.” Or, ‘These are good pork sausage days, Mrs. Jones. How about some for breakfast?” Or, “Have you ever tried liver sausage sandwiches, Mrs. Brown? Your bridge club members would enjoy some, I’m sure-” 14. Finally, think sausage, talk sau- sage, interest your customers in it, sell more of it. There’s money in sausage. Get some of it for yourself. There are so many ideas in this for developing the sale of sausage that it should be an easy matter for any retail meat dealer to add considerably to his income this year—Meat and Provision Buyer. ++ Water-proof paper, produced by a new process, is said to be tough, dur- able, flexible, washable, capable of withstanding strong acids and boiling liquids. 13 Following our announcement of full production in our Food Products, we include, BLUE BELL PURE CIDER VINEGAR ZESTO AMMONIA BLUING These items are the products of modern research and manu- facturing knowledge and are beautifully labeled and con- veniently cased for the trade. Koeze Mfg. Co. 2101 Godfrey Ave. Grand Rapids, Michigan Recommend— 2 CARES 5¢ RED‘STAR YEAST for Health Toss fact that RED STAR YEAST contains Nuclein and Vitamins, its value as a nutriment, an aid to digestion and flesh building is unquestionable. Red Star Compressed Yeast builds up the body and nerve tissues, aids digestion and purifies the blood. The discovery of vitamins is the most important contribution of modern times to food knowledge. 20c A DOZEN (Delivered ) YOUR PROFIT is 50% on cost selling at 2 cakes for 5c Our Branch in or near your city guarantees a Fresh Supply RED STAR YEAST & PRODUCTS CO. Main Office - Milwaukee, Wisc. Detroit Branch—1234 W. Fort St. Grand Rapids Branch—515 Division Ave.. S. ** STRICTLY INDEPENDENT—SINCE 1882 ** Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 FRIGIDAIRE ELECTRIC REFRIGERATING SYSTEMS Pp RODUCT OF GENERAL morors WITH FAMOUS COLD CONTROL AND HYDRATOR All Models on Display at Showroom F. C. MATTHEWS & CO. 18 E. Fulton St. Phone 93249 Convention of the Na- Association of Retail Grocers, June 6, 7, 8 and 9 at the Hotel Jefferson, St. Louis. tional Make your reservations today. Railroads are making special rates of Fare and One-Half for Round Trip Tickets—Good for 30 Days. Get your certificate when buying ticket. You'll get many helpful ideas and the latest industry Lots of entertainment too! Plan today to news. attend! (This advertisement is run in the interest of the National Association of Retail Grocers by Standard Brands Incorporated) ee Sees ele ARN A I MSS A 1 ‘to the merely ornamental. MICHIGAN TRADESMAN May 18, 1932 HARDWARE Michigan Retail Hardware Association. President—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. Looking Ahead To the June Wedding Gift Trade. The wideawake hardware dealer al- ways looks ahead, Part of each month is spent in planning for the mext. So the middle or latter part of May is not too early to plan for the June wed- ding gift trade, Of course June is not the only mar- rying month, The wedding gift trade is an allathe-year-round affair. But early in June is the psychological mo- ment ‘to drive home to the public the important fact that the hardwane store is well equipped to cater to this class of business. Gift advertising and gift displays are timely any time in June. However, it is generally regarded as good business to put on your display and make your strongest appeal ito this class of trade at the very commencement of the month—if not a few days earlier, The sequence is, for the last week in May, “June, the month of brides, is com- ing” and, for the first week in June, “June, the month of brides, as here.” In most stores which cater aggres- sively to this class of trade, the regu- lar wedding gift and June bride win- dow trim is preceded a week or two by some sort of display catering to the “shower” trade. Then the last of May and the first of June can be given to your June bride window trim. As time goes on, the hardware store is becoming more and more recognized as a gift store. Hardware dealers have generally appealed especially to the public demand for practical and useful gifts. Such gifts will probably be more in demand this year than usual; and there is likely to be a tend- ency to more careful buying. In cater- ing to the gift trade, however, the hardware dealer has to compete with many other lines of trade; so that an exceptionally strong advertising ap- peal is necessary to get the best ire- sults, The hardware dealer has, however, one advantage. He handles some lines not to be found elsewhere and always in demand for gift purposes. These are the “kitchen shower” lines, the practical household articles and a wide range of “useful gifts.” It would seem desirable, therefore, for the hardware dealer in his publicity to stress the wisdom of giving some- thing practical and useful in preference Coupled with ‘this he should point out the gift possibilities of ondinary hardware lines, For instance, any young couple set- ting up housekeping would appreciate the gift of a kitchen range. It ds somie- thing they require anyway; and com- ing as a gift, it would make the early household financing that much easier. Yet comparatively few people think of a kitchen range as a possible gift. Why not use a kitchen range—the most attractive one in stock—as a cen- tral feature of a “Practical Gift” dis- play, showing with it a number of other useful articles? An alternative suggestion is to put on a comprehen- sive display of ranges with the slogan, “Why not a range for a wedding pres- ent?” It should not be forgotten that, apart from ithe possibility of direct sales, such a display is bound to at- tract the notice of prospective newly- weds; and if they don’t get a range as a gift, they are apt to purchase from you anyway. Another idea to bring out is the wide variety of useful articles the hardware store offers for gift purposes, A West- ern hardware dealer used a 3 column, 6 inch newspaper space to give a force- ful talk on the many gift lines in his stone, under the caption, “Everything sttitable for wedding pmesents:’ This advertisement contained prices and brief, catchy descriptions of a wide range of articles, from glass berry bowls to vacuum cleaners. A number of cuts were used to illustrate the more important anticles, Cotncidently, the dealer put on a “stocky” window display of gift lines for the purpose of emphasizing the wide variety available in his store. Do not be content, however, with one adventising appeal and one win- dow display. Change your mewspaper “copy” and your window trims often; and, if window space is available, run a senies of several displays in the course of the month. A point to urge in a second display ds the desirability of practical gifts. This is the hard- ware dealer's trump card. When any- one decides in favor of a practical gift, he perforce goes ito the hardware store. Hire is a suggestion for an adver- tising ‘talk; Give a Useful Wedding Gift “The day whien all wedding presents had to be mere useless gegaws is gone forever. The practical gift is mow ap- preciated above all others. “A wedding gift is valued according to the service the recipients get out of it. Experience teaches that mnewly- married couples need articles for table use and household utensils far more than fancy kmick-knacks and tawdry ornaments, “Give them something whose use- fulness. will constantly remind them of your thoughtfulness. Something they will use and appreciate very day. Give them the right quality and make it a lasting reminder of you.” At the same time, a large share of the useful anticles in the hardware gift stock have, in recent years taken on an ornamental aspect. So that the slogan “Handsome but useful” or “Both use- ful and ornamental’ can be utilized in connection with some very compre- hensive displays of gift lines. ‘Helpful store service is always ap- preciated by the customer in search of a gift, Hence iit is good policy to have a printed or mimeographed list of gift suggestions with prices. ‘Here and there a dealer makes a practice of keeping a check list for each wedding and marking items that have been bought. I remember a furniture deal- er who did this sont of thing right along, nearly thirty years ago; and! the practice has grown since then. It is not an infallible protection against duplication, since gifts may be duph- cated by purchases at other stores; but it helps, and it has a tendency to draw all the trade to the one store, In connection with your newspaper advertising use illustrations, as many as you can get provided they are clear, x attractive and appropriate. Show cards should be used liberally in win- dow displays; and they can be illus- trated with pictures of June brides and similar items cut from ithe current magazines. Victor Lauriston. ——_»+>——__ No task is too trivial to be well done. Progress lies not in the nature of the work we do, but in the manner in which we do it. Any job offers possibilities far beyond the most dis- tant dreams of the worker. Why? Because every man places the trade- mark of his hand and brain upon the result of his work, and the search- light of business is constantly seeking out those who are thorough, reliable, sincere and loyal. —_—_2 2 >___ A Correction. Saranac, May 13—The recipe I sent ito you for tthe cure of boils should read: One teaspoon citrate of soda, one teaspoon boric acid anid one tea- spoon salt in eight ounces of hot water. I either left out the boric acid or the mistake was made by the type setter. Will you please correct at? Mrs. Clara Clark. Getting Even. “Five gallons, please.” “Okay. How’s your oil?” “Just gas, please.” “How about a bottle of Shinyola— great for lacquer; your bus is all cov- ered with traffic film.” “Nope, just the gas.” “Vour left rear tire’s pretty well shot. Better let me put on a new one, we're selling Puncherproofs to-day for—” “No, the gas will be all.” “How long since you had a grease job? Everything looks kinda dry—hear that body squeak?” “Haven't time to-day—just the gas this time.” “How about one of our new electric cigar lighters—clamp right on your dash and when you want a—” “Hell, No! Just the gas!” And as the indignant motorist drove away with his five gallons of gas, the filling station proprietor remarked to a bystander: “That there was my barber.” Phone 65106 at ‘ == — a WHICH STORE IS YOURS? A new COYE AWNING will bring you business Phone or write for new low prices CHAS. A. COYE, INC. Grand Rapids Wholesale Only Vigoro Bulk Write for our special prices Wholesale Only DISTRIBUTORS of PINE TREE Brand FARM SEEDS Inoculation GARDEN SEEDS Vegetables and Flowers We specialize LAWN GRASS and GOLF COURSE Mixtures SEEDS INSTANT SERVICE Telephone 4451 ALFRED J. BROWN SEED CO. 25-29 Campau Ave. GRAND RAPIDS, MICH. Wholesale Only Semesan Packet Wholesale Only May 18, 1932 DRY GOODS Michigan Retail Dry Goods Association. President—Jas. T. Milliken, Traverse ty. Vice-President—George C. Pratt, Grand Rapids. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. Black To Lead For Fall. Black has been accorded first place in the color ranges for Fall selected by the color co-ordination committee of the National Retail Dry Goods Asso- ciation at a meeting held in New York last week. _ Browns were placed sec- ond, with two of the dark tones being accorded favor by the committee. The list was rounded out by several wine shades and one dark green. Selection of specific shades will be made by the committee on June 2, the color trend in the wholesale markets having not crystallized sufficiently as yet to war- rant specific designation at this time. The colors are those on which retailers feel volume business next Fall will be concentrated. ——_++<_____ Blankets Firm Despite No Demand. Despite the fact that the absence of retail interest in blankets has created an abnormally quiet situation in the market, mills show no dispositioa to weaken, so far as prices are concerned. Stores are holding up commitments in the expectation that they will be able to buy goods cheaper later on in the season, but mills are refusing to make up any goods for stock purposes. Con- sequently, producers believe that in- ventories will be very low when »uyers decide to come into the market and that there will be no need for any downward change in price lists- The approaching Summer is expected to provide a severe test for mills, how- ever, if buyers continue to delay com- mitments. ee Swagger Coat Profits Hit. While reports in the trade indicate that the cool weather which has pre- vailed has kept consumer interest in seasonal coats active, considerable complaint has developed that the pop- ular swagger style has not been mer- chandised properly. Even before the vogue had a chance to get started, the style was being offered at “practically give-away prices.” The situation has greatly reduced the profit possibilities of a demand that arose quite unexpect- edly and which is badly needed. De- sign protection is seen as a vital fac- tor in preventing the occurrence of the unsettling practices. ———__++ + —_—— Summer Underwear Volume Light. Jobbers are somewhat didsturbed over the fact that orders for light- weight underwear are not appearing at the rate that has been expected. Re- tailers are seading in a steady stream of small commitments, but the total is not up to that usually expected at this season of the year. The explanation in some quarters is that summer goods are more or less of a style proposition and that consumers are not replenish- ing their wardrobes until it is absolute- jy necessary. An increase in business pn nainsook union suits is noted from jobbebrs, who find themselves com- pelled to purchase this style after fail- MICHIGAN TRADESMAN ing to place orders on it at the begin- ning of the year. ———_>->___ Order Kitchenware For Sales. Demand for kitchen items is an outstanding feature of the wholesale homewares market at this time. Metal wares, crockery and cutlery are in good demand in retail ranges from 10 to 50 cents. Store buyers re-order heavily on cooking utensils in cheaper ranges and purchase new crockery de- signs. Orders for cutlery are limited to numbers to sell below 25 cents. Many retailers are planning special June sales for kitchenware depart- ments and will feature low-price goods in these events. ——_+ 2 To Delay Fall Clothing Orders. Buying of men’s. fall clothing will be delayed considerably this season. While retailers are expected to start looking at goods after June 1, volume business will not appear until late in the summer. As a result of this man- ufacturers are taking their time in showing the new lines. They also wish to make sure that the fall ranges are correctly priced and from present in- dications, base prices may be lowered more than was at first expected. Opin- ions are now that 10 per cent. may be the average downward revision, with some houses making sharper cuts and others smaller ones. >> ___ Seasonal Plans For Summer. Leading group and other buying or- ganizations are taking steps to de- velop a steady flow for selling in what threatens to be a_ diffcult summer period. The problem of what the stores can do this year to counteract the summer dullness has received more than usual attention, chiefly to avoid hurting fall prospects by starting off the season prematurely in the summer period and also to stave off a further decline in the average sales check. The belief prevails that stressing seasonal merchandise is the answer, a solution rendered somewhat difficult by caution on the part of producers. ————_> + +> —___ Quality Drive Gaining Headway. The drive in retail channels to raise standards of merchandise quality is reported to be making more headway than is realized at this time. During the last few weeks the number of stores which have definitely decided to push better goods has shown a pro- nounced increase. [Between now and the start of the fall season a strong campaign will be waged on the part of retail organizations which is ex- pected to swing many more stores into line. It is asserted that in dropping cheap goods, stores “are very definite- ly keying into the current state of mind. of the consumer.” ~~ ~~ -____ Some Things To Think Over. Do your clerks present a good ap- pearance? Are they pleasant to children? Do they know exactly why quality brands cost more? Do they know how to prepare foods? Do they know how to push sales and serve the customer at the same time? Do-you hold regular. meetings with your clerks? Do they know their groceries? Can you help them to understand the psychology of the customer? Only resignation is failure. 15 A new system of preserving lumber or wood products is said to give high resistance to rot or termite attack, to cause no discoloration or odor, MICHIGAN BELL TELEPHONE CO. Urge your out-of-state Relatives and Friends to Vacation in Micnican Tell them of the splendid vacation advantages offered by our state . .. the Great Lakes and their miles ot beaches . . . 5000 inland lakes and streams... progres sive towns with modern stores, hotels, theaters and news papers ... unexcelled highways . . . ideal camping spot: The millions of dollars spent each year by Michigan’: thousands of visitors add to the prosperity of the state Let us also spend our own vacations in Michigan thi: year, thereby contributing still further to its prosperity And wherever you go, dispel worry by telephonin; home and office frequently. Call friends to tell them when you will arrive. Tele- phone ahead for hotel accommodations. long Distance rates are low. Corduroy Tires Known from the Canadian Border to the Guif—and from New York Harbor to the Golden Gate—the Corduroy Tire has in ten years gained a reputation for value, for superlative performance and dependability that is second to none! The Corduroy Dealer organization dots the nation’s map in metropolis and hamlet. It is an organization that swears allegiance to the Corduroy Tire because of long years of unfail- ing tire satisfaction to the motorists of the country. Go to your Corduroy Dealer today. Ask to see the tire. Biz— Sturdy—Handsome in all its strength and toughness, the Cor- duroy Tire will sell itself to you strictly on its merit. CORDUROY TIRE CO. GRAND RAPIDS.PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES Grand Rapids, Mich. SPECIAL DIE CUTTING AND MOUNTING G R AN D R A,P I oa MICHIGAN 16 HOTEL DEPARTMENT Why Confine Economies To the Post- office Department? Los Angeles, May 14— notice that Congress, in ‘ts wild scramble 'to get hold of more spending money, andi to provide the necessary alibi for raising it, is dragging the post office depart- meni over tthe coals because there hap- pens to be a deficit in its operation. As a consequence it again proposes ‘to try the old, worn-out ‘expedient of raising postage charges. Most of us remem- ber the last time they tried it the so- called deficit was increased principally because large users of postal service discovered new economies in this di- recton. For instance instead of re- turning receipted bills to customers these were asked to remit by local check, ithe cancelled check being evi- denice of payment of the account, It was a generally accepted suggesition and postal earnings fell off several millions because of its adoption. I never could see why the postoffice department, the only Federal imstitu- ion which really provides a public ser- vice, should be held accountable for its own expenses, when there are so many rat-holes tio sop up public fund's. The post offce department is in reality the errand boy of the Government, and every other Governmental department. It carries free all the useless pamphlets sent out by ‘the Department of Agri- culture, the notices sent out by the Treasury Department, the voluminous mails from every other bureau, com- mission and committee, anid is expect- ed ito pay all of its own bills and prove self-sustaining. It pays for the print- ing of stamps; iit pays the Government printing office for its printing. In fact, it pays every other department for everything it gets and yet at does all their messenger work for nothing. The much abused franking privilege, used mostly to carry political propa- ganda, costs the postoffice depantment a huge sum every year, but when the publisher of a legitimate journal wants to transmit something of real value to a constituent at a remote point, he must pay dearly for at, because thas one branch of government which pro- vides an asset: in the shape of service does not declare a dividend Until very recently, when he Government wanted to help business it reduced the income taxes, im order that larger sums might be invested in private en- terprises by a mere handful of Amer- ica’s population, but when Uncle Sam wants to help the postoffice depant- ment it seeks to penalize the man or woman who mails a letter or postal cand, package, or the publisher of a newspaper who would like tto place his product in the hands of the public atia nominal cost. The postoffice depart- ment should function ito spread knowl- edge and: increase inter-communication betwee nthe people of a great Nation, niggardly in nothing except the one idea of making ithe private citizen pay for every benefit he gains, and af this particular service is performed at a loss, what of it? The deficit can be made up just the same as in, every other branch of government, by ap- propriation from the general tax re- ceipts, rather than extracting ‘the pretty penny from the individual. Arthur Brisbane, America’s great editorial writer, when he made pur- chase of several thousand acres of arid farm lands in California, some time. aigo, announced at the same time that he would mot advisie the small prospect ‘to invest unless he was willing to wait long and weary returns, I always had a great deal of admira- tion for Mir, Brisbane which was fur- ther enhanced by thts very frank state- ment on ithe subject. Some day the Hearst editor may cash in on his Cali- fornia investments, “but the deserts will not ibe scattered with skeletons of those who wene inveigled into buying wasies at his behest.” MICHIGAN TRADESMAN The finesti asparagus I ever Saw raised anywhere is being offered at ‘the public markets here at ten pounds for a thin dime, Green peas are also a drug at about the same price. Good for the hotel man and cafe operator, but not so satisfactory for the producer, and yet there is the flivver man who wanits everybody ito have a litthe gar- den spot of his own. One of the hotel papers conveys the announcement that a recently built New York hotel provided beds of un- usual length for “tall” sleepers, Noth- ing new and original about this, Sev- eral years ago the Pantlind people, im making an addition. to their equipment, included several beds of unusual length. Prior to that time, however, the late ‘Fred. Pantlind had construct- ed and presented to Edward R. Swett, of the Hoitel Occidental, Muskegon, a bed eight feet in length, with ithe com- plete box spring, mattress, linen and blankets. After the receipt of which Mr, ‘Swett advised me that he thad en- joyed the first real night’s sleep siinice his boyhood days. There are not so many Colossuses in existence, but when the “sand mam’ puts in his nightly appearance, there are a few who feel they have graduated from the “trundle bed” period and want ito slumber without the necessity of rest- ing their chins upon their knees, Tour mention in Out Around last week concerning the obtuseness of railroad officials is only in line with what I have claimed for years, Rail- road corporations will probably con- tinue ito employ high salaried man- agers to destroy the works so long as they can find individuals whio have the nerve ito accept the fiictitnous pay which goes with the game. If oper- ators in Michigan had not been so blind they could not see the hand-wriit- ing on the wall ‘they would to-day be supplying transportation ito passengers on a luxury basis, instead of saonificinig their self-respect by asking possible patrons not ‘to canry friends in ttheir automobiles to the embarrassment ‘of the rail lines. Also they might be pay- ing dividends to stockholders. and an- terest on bonds, instead of beseeching Uncle Sam to help them out from his depleted. stones. Avariciousness has usually set the policies of these public utilities and they surely have reaped the whirlwind, Only a few years ago Southern Michiganders. enjoyied ian ex- press passenger service from Grand Rapids ‘South which was really a de- light, Everybody was satisfied. Then came tthe desire “on a falling market” to raise rates. The rights of way are still encumbered by old decaying ties. The stockholder and everything else was obliterated. Now, in California, it has been somewhat different, Not- withstanding tthe fact that every fhigih- way is a boulevard and that there is in use here an automobile for every third individual or less, the interurban com- panies are constantly improving their service. In Los ‘Angeles, with two enormous terminal stations they are already contemplating the third, have most magnificent rolling stock and a schedule with train service almost anty- where at almost any time. You can go down to the beaches, twenty-five and thirty miles away on a “come baick”’ ticket for ‘fifty or sixty cents for the tnip, or you can dodge out into the country for a hundred mules or so for a nominial charge and leave your moitor car at ‘home itto rest up, The Pacific Electric Company discovered tthe mo- tor car very early in tthe game and realized that it might in time become competition, sio instead of rushing off to the printer and dssuing increasied tariff cards, it decided to improve its service, which has always been be- yond criticism, It possesses: thie good will of the public, which means every- thing in any enterprise. Luther Bur- bank once maide the statiement that “Nature does mot advance; at retro- grades.” I think the same statement might be applied to some of these rail- road magnates. The Greater Detroit Hotel Associa- ition is putting up a stiff fight for ithe abatement of taxes on hotel property, which have reached a stage where they are really a menace to hotel operation. Niext to the motor car indusitry in that city comes the operation of hotels, which, during the past two years has been far from profitable. Still there has been a steady incnease in tax raites. The taxing authorities have arrived at a sort of tacit understanding with the association to the effect ‘that assess- mentts for 1932 will be placed at nearer the true value of the property than in previous years, and it seemis virtually certain that a big savinig will be made with the presentation of many facts, which show that the cost of consitruc- tion of the buildings has decreasied 20 to 25 per cent. since their erection, and the cost of furnishings 33144 per cent. The good work done by the ‘taxation committee will, without a doubt, effect a saving of many ‘thousands of dollars. The committee urges the association members iio favor stock ‘fire insurance companies dn placing their risks, since this type of assurers have agreed to a reclassification of ‘hotels ait a comsiider- ably lower ratie, This is a question which ‘the American ‘Hotel Association thas been working on for several years, holding that hotel properties have been discriminated against, in being placed in the hazardous class without meason or warratinit. In aquariums in the lobby of Hotel Sherman, Chicago, are on display specimens of (Michigan game _ fish, sponsored by the Michigan Tourist and ‘Resort Association, reminding sportsmen that after all there is but one weal commonwealth where ‘the fishing is dependable, and often in keeping with tthe Aesop's narratives concerning catches madi there, It seems ithat Ward James, at his several Chicago Windermere hotels is specializing on a special brew of strawberry pies, and me on a milk diet. But I. have agreed ito eschew hard-luck sitonies. Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mer. CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION May 18, 1932 “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -t- Sandwich Shop MORTON HOTEL Grand Rapids’ Newest Hotel 400 Roums “it 400 Baths RATES $2.50 and up per day. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. HOTEL a Universally conceded to be one of the best hotels in Michigan. Good rooms, comfortable beds, ex- cellent food, fine cooking, perfect service. Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HENRY M. NELSON, Manager Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mor. Muskegon °s- Michigan ee Columbia Hotel KALAMAZOO Good Place To Tie To “We are always; mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. May 18, 1932 ‘M. A. Bradbury, who has been en- gaged in Detroit hotel operation for several years, hais been appointed! man- ager of Hotiel Briggs, in that city, suc- ceeding John W. Harris, who hails re- signed in order to open up ‘this Day- break - Inn, a resort hotel om Lake Huron, between New Baltimore and Anchorville, which he has operated every summer for tthe past four years. Fred J. Doherty, owner of Hotel Doherty, ‘Clare, and president of the Michigan ‘Hotel Association, has ap- pointed four mew district vice-presi- denis of ithe organization to ttake charge of Association affairs im the four new congressional districts, all in the Detroit anea. The new appointees are John F. Conroy, manager of Hotel Winittier; (Ralph T, Lee, owner of Lee Plaza; Paul Miller, manager of Hotel Dearborn, Dearborn, and ‘William H. Aubrey, manager of ‘Hotel Waldron, Ponttiiac. A force of workmen are engaged in improving the external appearance of Hotel Northern, at St. Ignace. The change is most marked. The small pillars giving the colonial effect have been removed, thie iniierior is being completely renovated and when the season opens everything will be neady for the expected guest. The W. K. Kellogg Hotel, Battle Creek, dis responsible for an attraictive folder which ts being circulated by the executives of tthe cereal corporation bearing that name. Facts and figures about ithe eniterprising city which ‘sup- ponts several outstanding hotels, its im- dustrial and commercial life, dts wealth and population are all set forth, ‘to- gether with a map of the city and pic- tures of leading local institutions. C. W. (Holden, manager of St, Clair Inn, at St. Clair, has inaugurated an innovation in hotel service that has proved highly successful. He ts serv- ing a buffet lunch from 10 p.. m. to midnight in one of his dining rooms, free to guests registered: at ‘his. hotel. Restaurant Management, a magazine devoted to the interests of the catering profession, has launched a campaign against price cutting, giving several remedies for the prevenition, or, rather, a reduction of conjtributing conditions, as follows: One, a demand survey of customers to determine whether lower prices are wanted at the expense of quality; two, prices for every pocket- book so as to widen patronage; three, quality foods that cam be sold at a profit at low prices, and four, a formula system of operation (to improve daily food standards, The position [ have steadily taken and maintained during the past two years, especially, anid even before that, is that the class of patrons who prior ito the panic of 1929 wallowed iin wealth and paid no atten- tion to tthe size of the service check, has diwindlied away to a mere handful, and the act of food consumption has become a necessary function, rather than a display of gastronomic election. In other wonds the individual who used to dispose of ‘this surplus change with an incinerator, has run out of fuel, and spends more time: in meditation, Food prices, up to within the pasit year, were too ‘high—mot warranted by the mar- ket costs. But the restaurant operator couldn’t be made to understand that the economic trend could ever mter- fere with his prestige. Now he knows that the necessity for a reduction in the cost of living, has taken away a very large percentage of his best patrons. In Los Angeles, where I still maintain an acquaintance with a con- siderable number of food purveyors, I am repeatedly assured that incursions into the realm of red ink have been avoided by @ pronounced reduction, in food charges. One large restaurant chain manager informed me a short time ago that where a year ago hiis MICHIGAN TRADESMAN institution had submitted to a loss ‘considerably in excess of $100,000, he had, since adopting a policy of selling “all you can eat for forty cents,” re- duced ‘his: loss total to $20,000, which the considered: a very favorable show- ing. I doubt af ome could find in the enitine city a half dozen places where a dollar-a-meal service is maintained. They are mostily less. English chefs ‘find fault with Ameni- cans for remaining loyal to the good, old-fashioned apple pie. They claim they are indigestible, which ts a base slander on the American housewife, anid incidentally the hotel pasitry queen, who know just how ito assemble these toothsome diaintiies. The whole trouble with Great ‘Britain is that she takes her measure of an apple pie from the pie factory product with the veneered crust which one often finds in the restaurant and in) many hotels, a com- bination of boiler irom and a poultice compact. I am opposed to any more government commissions, but will make an exception if Uncle Sam will acquire supervision over the pie counter and itest tthe qualifications. of apple pie makers, iA friend of mine who recently drove there from ‘Michigan speaks of the ec- centricities of the gasoline market. For insittance at) Des Moines, Iowa, which is considerable distance from any oil fields, gasoline was only 9.9 cents per gallon, In Kansas ‘City it was 13 cents, anid the nearer he approached to ithe sources, of production the prices gradually advanced. [I explained to him ‘that this was simply the result of the application of system to businiess transactions, ‘System is almosit every- thing. Reminding me of the story of the ‘Israelite, recently married, who was told that if he wanted ito stop at a Hibernian ‘hotel, the only public house in town, he must register as an Irish- man. Upon doing so he was ejected with such celerity that dt excited his admiration and ‘he involuntarily ex- claimed: “Mine Goitt! Vat a system.” The register read: “Cardinal Manidie- lein and wife.” The first auto bus line esitablished in America, iit ds claimed, was operated between Ludington and Shelby at least ‘fifteen years ago, by 'M. B. Rush and Adrian Luce, the former a Chicago itelegraph operative and Mr. Luce an advertising promoter. Both were in- terested in Pentwater realty and both were imbued with the very laudable idea that tiransportation facilities would promote transportation, They expended a small fortune in several commodious busses, not so different from the ones in use nowadays, but their schedule of fares was too low— three cenits per mile—and road condi- ‘tions were against them, These bussies were disposed of and placed on a run in ‘Western New York. I was re- minded of this by meeting Mr. Luce recently. He is now successfully em- ployed in advertising in Los Angeles. (Frank S. Verbeck. Charlevoix—August VanderArk, of Ellsworth, last week sold Big Fish Inn, one of Northern Michigan’s lead- ing resort hotels, to Robert Rosen- bloom, of Detroit, Big Fish Inn was erected by Lowis VianSkiver several years ago, and later sold to J. H. Ali- gire, of Ohio. After the death of Mr. Allgire the hhlostelry failed and was purchased by Mr. VanderArk. It did a tthriving business under the pro- prietorship of Mr. Allgire. Bad Axe—Joseph Bridgeman and Arthur Smith, of Detroit, have leased the Irwin House from the new owners, Hartshorn Bros., Lee Terwilliger and Pat (Flannery, Bridgeman & Smith are experienced hotel men. In fact they operate a chain of hotels in Detroit and Southern Michigan. Mr. Bridge- man, who will be resident manager of the Irwin House, is also a contractor and builder, Brighton'—Brighton’s new hostelry, Hotel Frederick has formally opened its doors to the public. Hotel Fred- erick, which was formerly known as the Western House, and is located at the corner of West Main and First streets, is under the management of Mrs. John ‘Hayes. Mrs. Hayes came to Brighton from Detroit and thas had extensive experience in hotel and apartment thouse work, The enitire building has been redecorated and re- furnished, will offer dining room and coffee shop service and will cater to private parties as well. a Items From the Cloverland of Michi- gan. Sault Site. Marie, May 16—It takes tihe warm weather to make one forget about depression, On Sunday, with the thermometer at 80 in the shade, it seemed as if all the new as well as the old cars were doing service. The state parks were filled and ‘there was a con- stant stream of cars on the highways. It was a day which we call “In the good old summer time.’ ‘Our friends with ‘the summer cottages all held open house. The golfers also had one grand day. The numerous ball teams occupied tthe different parks. Many of the speed boats were out for the first time this season, and ithe woods were visited by many picnic parties picking arbutus. It made us all think of old times before we knew there was a depression: on. With the completion of tthe new Edison power unit at the rapids the plant has increased its output 2,400 horsepower. This marks another mile stone in ‘the progress of the Edison Co, in providing electricity service to this and other communities it serves. The new generating unit has am Allis- Chalmers water wheel and a General Electric generator, The water wheel is one of the latest types and is ex- pected to have the highest efficiency of any water wheel yet installed. The Edison Co. thas faith in our city for the future which is encouraging to our community, It is frequently lamented that young- er men take little interest in political affairs. Perhaps it is because they go bareheaded and haven’t any hats ito throw into the ring. More good news reached us last week with the announcement that a giant fuel oul storage or bunker station with ‘tanks having a capacity of 1,500,- 000 gallons, is to be constructed an Sault ‘Ste. Marie immediately by the Fuel Oil Corporation of Detroit. Ma- terial for these ttanks is already en route and construction of the tanks and of an office building at Portage avenue and Greenough street and of the pipe lines leading from the tanks to the Michigan Northern Power Co. docks will employ from fifteen to twenty workmen for nearly two months, Jake Schopp, the enterprising mer- chant at DeTiour, has made DeTour a much better looking village than ever before, He has beautified the property in front of ‘his store by planting ever- green trees from ‘his new dock up to the main street, but Jake did mot stop at that, but put on extra help and planted trees for about one-half a mile along the waterfront, where tthey may be seen by the tounists and passengers on the boats which pass the village. “DeTour is on the map,’ has been a slogan for many years, and it is men like Jake who helped put it there, It will be a surprise to the old timers who have passed DeTour in bygone 17 years when the waterfront was sitrewn with lumber piles, wreckage, sawdust, old dilapidated docks and ashes, to see a village which is now transformed into one of the prettiest waterfronits on the river, A young married woman was asked the other day ‘how she and her new husband were getting along, “Jusit like Paradise,” she answered. “We have nothing to wear and are mm constant fear of being turned out.” The Colwell news stand and pool room on West Portage avenue is sell- ing out the stock and: will retire from business for the present. ‘Mr. Colwell thas made no announcement as: to what he will do in the future. The meat department in the general store of Goetz & McDonald, the enter- prising merchants at DeTour, has been redecorated and the refrigerator has been painted with a special tile effect paint, making it spotlessly clean and attractive. They are both hustlers which accounts for their success and popularity. Bower’s cafe is the name of ithe new restaurant opened at Newberry last week in the Hotel Newberry dining room. Bower's cafe is a combination restaurant and tea room, It will offer twenty-four hour service. Mr. and Mrs. Bower were formerly of Marenesco. They will specialize on home cooking and cater to local club and private parties, as well as to the tourist busi- ness. Mauritz Carlson, of Manistique, has been appointed cashier of the First National Bank of Manistique, to suc- ceed Walter C. Drevdahl, who left re- cently to accept the cashiership of a bank at Bessemer. Mr, Carlson has been associated with the First Nation- al Bank for ithe past eight years, the past six years of which the has been assistant cashier, His many friends at Manistique were pleased to hear of his advancement. The Peoples stone, at Manistique, has gone to a cash basis and is making new attractive cash prices on its mer- chandise. In these days any girl who receives a penny for her thoughits is getting darn good money. William G, Tapert. —_--+>~___ Death of H. T. Fox, Wholesale Gro- cer of Saginaw. Saginaw, May 14—Horace T. Fox, for inany years associated with the wholesale grocery business here and active in fraternal circles, died recent- ly at his home, 925 South Warren avenue, after an eight-month illness. He was 53 years old. Born Jan. 3, 1879 an Ithaca, Mr. Fox spent his boyhood on a farm there and later moved to St. Louis, where he at- tended ithe public schools. At the age of 17 he came tto Saginaw to become associated with the firm of Smart & Fox, wholesale grocers, which later merged with Lee & Cady. Mr. Fox was with the company for thirty-six years, twenty-eight of which he tray- eled. He was married June 24, 1902, to Miss Emma Brandt, of ‘Saginaw. Mr. Fox was a member of Saginaw lodge, No. 77, F. & A. M., of EM Khurafeh Shrine, the Bay City Con- sistory and of Saginaw council No, 43, U. C. T., in which he thad served as past senior counselor. He also was a member of the Royal League. Surviving are his widow and two daughters, Miss Dorothy H. Fox, De- troit, and Mrs. Frederick E. Miller, Saginaw; an uncle, Frederick J. Fox, and a thalf brother and a half sister, Wesley J. Fox and Mrs. John Green, St. Louwis. +2 A new all-electric air-conditioning system for railroad cars uses a newly developed axle generator and storage battery for motive power, a new gas as the refrigerating medium. ——_+++___ Leaderlessness leads to chaos. Thee a 5 18 DRUGS Michigan Board of Pharmacy. President—Clare F. Allen, Wyandotte. Vice-Pres.—J. W. Howard Hurd, Flint. Director—Garfield M. Benedict, San- dusky. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. This year’s Big Rapids session will be held June 21, 22 and 23. Michigan State Pharmaceutical Association. President—J. C. Dykema, Grand Rapids. First Vice-President—F. H. Taft, Lan- Taek Vice-President—Duncan Wea- ver, Fennville. Secretary—R. A. Turrell, Croswell. Treasurer—Clarence Jennings, Law- rence. Handling School Business at the Soda Fountain. Let us assume that a dispenser has opened a new place near a school. He has hot and cold soda and a luncheon- ette feature, and he wishes to interest the school children.. How can he go about it? Dispensers sometimes say in a semi- jocular way that business writers are prone to deal in generalities. What they want to hear about is something that will actually work. We can’t blame them for that. One dispenser in the situation we have outlined started proceedings by inviting the twelve teachers of a grad- ed school to a little luncheon party. Eight accepted. So he set a table for eight, had some flowers, had grapho- phone music, and a smart girl assist- ant to receive the guests and act as hostess. During the course of the luncheon she gave the guests a little talk along these lines: “We wanted you to see that school children can come here and get luncheon amid proper surroundings. We serve whole- some food. We will not serve coffee to small children. We will appreciate the patronage of you teachers. On rainy days we will be glad to send over luncheon orders. And we will appreciate it if you will tell parents just what we are trying to do.” This was a smart move, for he im- mediately began to get luncheonette business from the teachers themselves. Those who accepted his original in- vitation went away pleased, and he afterwards gave a special luncheon to the four teachers who did not accept the first invitation. Eventually he had teacher§ lined up from three schools. There were tables for them, and many an impromptu little luncheon party resulted. A special effort was made to send out luncheon orders on bad days. In the course of time the establishment averaged twenty orders a day from school teachers alone, either served in the store or sent out. At an average of 30 cents an order, this meant six dollars a day gross from the teachers, which is doing very well for a strictly neighborhood fountain. Another man, on his opening day, stopped ten or twelve children on their way to school. “Come in at the noon hour,” he said, “and bring your friends. Everybody gets a free glass of soda.” About thirty accepted this invitation. It did not cost him much to supply them with free soda. The children were sorry that they had not accepted in greater numbers, MICHIGAN TRADESMAN and so was the dispenser, for that matter. It is sometimes shrewd advertising to call in a bunch of youngsters and give each an ice cream cone, telling them to eat the cones on the play- ground. Distributing six cones in the store would not yield much advertis- ing, because there are only six children present. But six cones being consum- ed on the playground mean a lot of advertising if 200 children are milling around. This applies especially to all novelties. You know how children can show off. To attract small children, a suitable novelty for every holiday will work out well. For St. Valentine’s day, let us say that we have gingerbread hearts. with colored icing around the edges. Six kids are equipped with one of these each, and march off to the playground in dignified procession. Won't that apprise the entire assemblage on the playground that something notable is on sale? Children have been known to rush to their parents, demanding the purchase price. And is one mother going to let the urchins next door triumph over her darlings? Never. Sandwiches, too, can be turned out in many shapes, hearts, flowers, ani- mals, and what not. How about a fish shaped sandwich with fish filling? Are children attracted by these things or not? In ice cream we can serve an imi- tation pickle, a banana, a leaf, a minia- ture ear of corn. Innumerable pleas- ing effects are made possible by the use of molds. In most communities we now have the Parent-Teacher Association. “A tough combination for kids to buck against,” remarks one wag. Maybe so, but no matter. It is all for the child’s good, and a little super- vision does no harm. There was a smart dispenser who in- vited a committee from the Parents’ Association to have luncheon at his place. Four mothers responded. Now around some schools, as we all know, are pool rooms and other establish- ments that sell soft drinks, perhaps a few luncheon items, and some of these places you would prefer not to have your own child patronize. Loafers congregate there, bootlegging some- times goes on, and now and then there is talk about drug peddling. This sometimes breaks out in the news- papers and there is a great uproar. Anyhow, in many of these places the atmosphere is none too good. The ladies invited to this luncheon had to pass a number of such places. They had a nice lunch. When they had finished, the proprietor escorted tem to the door. He went as far as the sidewalk. And there he said, “Now, ladies, you must have noticed these establishments along the block. Do you want your children to get lunch in such places, or would you rather have them come to a safe home-like place?” About that time a “souse” lurched out of a place a few doors away and fell flat on the sidewalk. The lesson was emphatic. At the next meeting of the Parents’ Association there was some forceful talk as a result of which the chief of police got hauled on the carpet. In one of our large cities last year there was an investigation of an establish- ment where junior high school pupils went for luncheon, and where it was alleged that liquor was sold. If you will watch the papers, you will see these things cropping up from time ra time. To be perfectly plain, dubious places have no business in catering to chil- dren, and if they do, trouble is sure to follow. Children are not worldly wise and sometimes go in search of adventure some distance from the school neigh- borhood. It is mot necessary to “knock” competitors. A dignified let- ter to parents, citing the advantages of your own place, will be sufficient. If there are dubious places in the local- ity, you will be doing the community a service. There was in a certain store a little nook under a stairway. The proprietor was at loss as to what to do with it, and there didn’t seem to be anything that could be But a fixture man soon made nook was only done. a suggestion. The about four feet high. “Pyt a soda booth under there,” said the fixture man, “for small chil- dren.” : This was done, and room was found to seat eight youngsters. From that time on there was a grand race at recess time for the soda nook. Now when you have the school, or a part of the school, racing for your store, you have accomplished some- thing tangible. A business man who wants a glass of hot chocolate and a sandwich is not much interested in surroundings, perhaps, if they are neat and the food is good. He partakes of the food and goes his way. But to attract children we use many ideas: Booths Miniature tables and chairs Replicas of dining cars Arbors Play houses Pagodas Grottoes Etc. Such novelties in fixtures will win school trade and help us to hold it. And for collegiate pupils we institute May 18, 1932 rath-kellars, dancing floors, grills,- or indoor gardens. I have seen a permanent fish pond prove of interest to children; also an aviary stocked with native birds— Nat. Druggist. —_2+>—__ Sudden Death of George A. Pierce. George A. Pierce, 72, traveling sales- man many years for the Brunswick Tablet Co. of Chicago, ill. died of heart disease last Thursday afternoon at his home, 1801 Horton avenue, after a three weeks’ illness. Born in Springfield, N. Y., Dec. 22, 1859 Mr. Pierce moved to Hillsdale and about thirty-five years ago to Grand Rapidh. He joined the City mission about thirty years ago and since that time had been active in re- ligious life, teaching a Sunday school class there for many years and preach- ing in several churches when pastors were unable to fill their pulpits. He was a member of Griggs Street Evan- gelical church. He was a member of the Masonic order and the United Commercial Travelers. Four associates in the religious and business life of Mr. Pierce assisted Monday afternoon in officiating at his funeral at Griggs Street Evangelical church. They were Rev. Raymond R. Brown. pastor of the church; Homer Bradfield, secretary of the United Commercial Travelers of America: Dr. Jacob Helms, former Sunday school pupil of Mr. Pierce, and Rev. Ed Waldeck, assistant superintendent of the City mission. At the funeral services were many physicians from Grand Rapids and Western Michigan cities and persons with whom he had been associated in religious life. Burial was in Oak Grove cemetery, Hillsdale. He leaves only the widow, Mrs. Nellie Holloway Pierce, and several cousins. The most noticeable feature of the deceased was his prevailing good hu- mor, which was always in evidence, no matter how dark the horizon might be. Because of his confirmed habit of cheerfulness he was a welcome visitor in the office of every physician he ever called on. —_+++>___ A new metal cleaning unit removes grease and oil from stampings, die castings and other metal parts through the condensation of vapor from a boiling solvent. TOURISTS DEMAND BoosT FOR MICHIGAN WHOLESALERS THEY BOOST TOURIST RESORT PSEo¥ BECAUSE FOR YOU. GOOD CANDY May 18, 1932 MICHIGAN TRADESMAN 19 Robbery of Unemployed Ended. During the past two years hundreds of employment agencies conducted by private citizens have flourished in Michigan. Not content with the authorized fee, many have obtained from $2 to $5 from an applicant under the pretense of giving preference to such ones in the assignments to posi- tions of employment. We understand that all this is now ended, so far as Michigan is concerned at least. And instead of each free em- ployment bureau maintained by any city, reporting monthly to the Depart- ment of Commerce and Labor at Washington, the Lansing City Em- ployment Bureau has become the head of the state, and all reports are sent to it, tabulated and sent to Washing- ton. In furtherance of this re-organization it became necessary to select a new superintendent. Governor Brucker, Mayor Gray, an alderman, three men and a woman were appointed as a committee to nominate a person for the position, the appointment to be made by President Hoover. The position is non-political. Governor Brucker and Mayor Gray are members of different parties. After fifteen applications for the position had been listed, Wilbur E. Whitney, a resident of Lansing since 1909, except four years in California, was persuaded to file an application. He received the unanimous recommen- dation of the committee, was appointed and began his duties March 15. In- side of a month he had placed 150 persons at work with only one report of dissatisfaction. Leaving the routine work to the former office force he gets in touch with heads of factories, shops and in fact every class of employers, learns the number of persons needed and the qualifications required. Then from the application sheets and con- ferences with those seeking such kinds of employment he selects those best fitted for the jobs. E. E. Whitney. >>. A new movable, sound-proofed sec- tional steel wall, factory-fabricated and decorated, is designed to replace tile and plaster corridor and dividing walls. A hinged base carries telephone and electric wires. a A new clay brick, not yet available commercially, is so light it floats. It is said to be impervious to water, a good heat insulator, It can be sawed; trim can be nailed to it. oo Quick, tipless service is given by a restaurant table. The guest checks a menu card, drops it into a slot, sees his meal rise on tiered trays in the center of the table. —_——_—__> > + —____ The first all-metal office building in this country was recently completed in Richmond, Va. The frame is of struc- tural steel, floors of steel plate, walls strong, new of aluminum, BROOKSIDE BRAND WHISK BROOMS The AMSTERDAM BROOM CO. AMSTERDAM, N.Y ALL STYLES AND PRICES inspection. Grand Rapids SPRING SPECIALTIES Marbles — Jacks — Rubbe. Balls Base Balls — Playground Balls Tennis Balls — Tennis Rackets Tennis Sundries — Golf Complete Sets Golf Balls — Golf Clubs — Golf Bags Golf Tees — Golf Practice Balls Sport Visors—Swim Tubes—Swim Animals Bathing Caps—Bathing Slippers—Swim Aids Sprayers — Rogers Paints — Paint Brushes Sponges — Chamois Skins — Electric Fans Soda Fountains and Soda Fountain Supplies Largest Assortment in our Sample Room We have ever shown and only the Best Advertised Lines — We certainly invite your Lines now on display. Hazeltine & Perkins Drug Co. Michigan WHOLESALE DRUG PRICE CURRENT Prices quoted are Acid Acetic, No. 8, lb. 06 @ Boric, Powd., or Ata, th... 114%@ Carbolic, Xtal,lb. 36 @ Cite ....... 40 @ Muriatic, Com’1., -— 031% @ Nitric, 1). —..... 09 @ Osalie Ib. i). 1 @ Sulphuric, lb. -_ 08%@ TVartarie, Ib. .... 35 @ Alcohol Denatured, No. 5, Gal oe @ Grain, Gal. ____ 4 25@5 Wood, Gal... 60 @ Alum-Potash, USP 05 Lump, Ib. 5 @ Powd. or Gra., lb. 054@ Ammonia Concentrated,lb. 06 @ 4-B 1p. 22 0514@ oo, TD oe 054%@ Carbonate, Ib... 20 @ Muriate, Lp., lb. 18 @ Muriate, Gra., lb. 08 @ Muriate, Po., lb. 20 @ Arsenic Pound w% G@ Balsams Copaiba, Ib. __ & @ fir, Cana., Ib. 2 H@ Fir, Oree., Ib. 6 @ Peru, Ib. 22... 2 O0@ Told. Wn 2 1 50@ Barks Cassia, Ordinary, lb.. 25 Ordin., Po., Ib. 25 Saigon, ib. —= Saigon, Po., Ib. 50 Bim. Wp. os 35 Bim, Powd., ib. 35 Elm, Gd, ib... 40 sassafras (P’d Ib. 45) Soaptree, cut, lb 15 Soaptree, Po., Ib. 25 QDOQOHDHSN9N99 Berries €ubebp. Ib. 2.2. @ Gubeb, Po:, Ib. @ Juniper, Ib... 10 @ Blue Vitrio) Pound — 23. 06 @ Borax Pd or Xtal, lb. 0€ @ Brimstone Pound 22 04 @ Camphor ‘ POmme 80 @1 Cantharides Russian, Powd. @1 Chinese, Powd. @1 Chalk Crayons, white, dozen__ @3 dustless, doz, @6 French Powder, Coml., Ib. —. 034@ Precipitated, lb. 12 @ Prepared, Ib. ._. 14 @ White, lump, Ib. 03 @ Capsicum iPods, ib a 60 @ Powder, lb. ___. 62 @ Cloves Whole, ih. 25 @ Powdered, lb. __ 30 @ Cocaine Ounce: 22 12 85@13 Copperas metal, Ib, 222s 034%@ Powdered, Ib. -. 04 @ Cream Tartar Pound 2 ooo 25 Cuttlebone Pound — 40: Dextrine Yellow Corn, lb. 064%@ White Corn, lb. 07 @ Extract Witch Hazel, Yel- low Lab., gal. 90 @ Licorice, P’d, lb. 50 @ Flower Armed, Wb. 16. @ Chamomile, German, lb. -. 35 @ Roman, Ib. @ Saffron, American, lb. 35 @ Spanish, ozs. @ Formaldehyde, Bulk Pour 09 @ Fuller’s Earth Powder, Ib. _.... 06 Gelatin IPeund 60 @ Glue Brok., Bro., lb. 20 @ Gro’d, Dark, lb. 16 @ Whi. Flake, Ib. 27%4@ White G'd., lb. 25 @ White AXX light, Wie oe @ eae 42144@ Glycerine 15 Ribbon Pound 13 10 00 50 15 15 65 60 80 45 90 40 1 25 10 70 30 22 35 40 50 35 nominal, based on market Gum Aloes, Barbadoes, so called, lb. gourds @ Powd., Ib. .. 3 @ Aloes, Socotrine, Te @ rowed... ih. .... @ Arabic, first, Ib. @ Arabic, sec., Ib. @ Arabic, sorts, lb. 15 @ Arabie, Gran., lb. @ Arabic, P’d, 1b. 25 @ Asatoetida, lb.__. 50@ Asafoetida, Po., lb. @ Guaiacg, Ih _... @ Guaiac, Powd._ @ Ming, Whe 2 @ Kino, powd., Ib. @1 Myrrh, We @ 6 Myrrh, Pow., Ib. @ Shellac, Orange, i ee 25 @ Ground, lbh.. 2 @ Shellac, white, (bone dr’d) Ib. 35 @ Tragacanth, No. 1, bbls... 2 00@ ING, 2, Ibs, _... 1 75@ Pow., Ib. .... 1 24@ Honey Pound 2... 25 @ Hops 4s Loose, Pressed, WD 2 @ Hydrogen Peroxide Pound, gross 25 00@27 4% Lb., gross 15 00@16 % Lb., gross 10 00@10 Indigo Madras, Ib. .__ 2 @0@92 21 Insect Powder Pare, Ib. 2 @ Lead Acetate Atal We 2 17 @ Powd. & Gran. 25 @ Licorice Extracts, sticks, per box _... 1 5@ @2 Lozenges, Ib. _. 40 @ Waters, (24s) box @1 Leaves Buchu, lb., short @ Buchu, lb., long @ Buehu, FP’d., ib. @ Sage, bulk, lb. 25 @ Sage, loose pressed, 44s, lb. @ Sage, ounces __ @ page, P’d & Grd. @ benna, Alexandria, 1b.50 @ Tinnevella, lb.20 @ Fowd., Ib .. 26 @ Uva Ursi, ib. .. 20 @ Uva Ursi, P’d, tb. @ Lime Chloride, med., dz. @ Chloride, large, dz. Wl Lycopodium Pound 2.03 60 @ Magnesia Carb., %s. Ih. _. @ Carb., I/iés, Jb. @ Carb., P’wd., ib. 15 @ Uxide, Hea., lb. Oxide, light, Ib. @ Menthol Pound 4 88@6 Mercury Pound 22220 1 65@1 Morphine Ounces @12 PS 13 40@13 Mustard Bulk, Powd., select, Ib. _... 45 @ No. -1, Ip. --.. 45 @ Naphthaline Balls, Ih 06%@ Flake, lb. -___ 05%@ Nutmeg Pound @ Powdered, Ib. —_ @ Nux Vomica Pound 220: a Powdered, Ib... 15 @ Oil Essential Almond, Bit., true, ozs. @ Bit., art., os. @ Sweet, true, Ib. 1 50@1 § Sw’t, Art., lbs. 1 00@1 Amber, crude, lb. 75@1 Amber, rect., Ib. 1 5@2 Anise, Wh. 1 25@1 Bay te 4 00@4 Bergamot, lb. __5 00@5 2 Cajeput, Ib. ____ 1 50@1 75 Caraway S’d, lb. 3 00@3 Cassia, USP, Ib. 2 25@2 Cedar Leaf, lb. 2 00@2 2 Cedar Leaf, Com, Ib. .... 1 00@1 Citronella, Ib... 75 @1 Cloves, th, =... 2 50@2 § Croton, Ibs. -__ 8 00@8 Cubeb, Ib. ---. 5 00@5 Erigeron. lb. -_ 4 00@4 2 Eucalyptus, lb. 1 00@1 Fennel 2 00@2 _ ac Dos CF DO O1 =] wooanoe7 the day of issue. Hemlock, Pu., 1b.2 00@2 25 Heml’k Com., lb. 1 00@1 25 Juniper Ber., Ib. 4 00@4 25 Junip’r Wd, lb. 1 500@1 75 Lav. Flow., lb. 4 00@4 25 Lav. Gard., lb._ 1 25@1 50 Lemon, Ib. ---. 2 00@2 25 Mustard, true, ozs. @l1 50 Mustard, art., ozs. @ 35 Orange, Sw., lb. 4 00@4 25 Origanum, art, yo 1 00@1 20 Pennyroyal, lb. 3 25@3 50 Peppermint, lb. 3 50@3 75 cose. Ge... @2 50 Rose, Geran., ozs. 50@ 95 Rosemary Flowers, Ib... 1 50@1 75 Sandalwood, E. I., lb. ....12 0@12 7 w.kL, hh .... 4 6G@4 7 Sassafras, true, Ik —... 2 0@2 2% on, oe .. 75 @1 00 Spearmint, lb... 3 00@3 25 Tansy, Ib. -... 5 00@6 25 Thyme, Red, Ib. 1 50@1 75 Thyme, Whi., lb. 1 75@2 00 Wintergreen Leaf, true, lb. 6 00@6 25 Birch, Ib. —... 3 00@32 25 Syn, 5. 75 @1 00 Wormseed, lb... 6 00@6 25 Wormwood, Ib. 7 00@7 25 Oils Heavy Castor, gal .. 1 39@1 6 Cocoanut, Ib. _. 2244@ 35 Cod Liver, Nor- wegian, gal. __1 00@1 50 Cot. Seed, Gals. 1 25@1 50 Lard, ex., gal. 1 55@1 66 Lard, No. 1, gal. 1 25@1 40 Linseed, raw, gal. 55@ 70 Linseed, boil., gal. 58@ 173 Neatsfoot, extra, gal. .. 1 20@1 26 Olive, Malaga, gal... 2 50@3 00 Pure, gal. -. 3 00@5 00 Sperm, gal. .... 1 25@1 50 Tanner. gal. _. T6@ 90 Tas, gal 65@ 175 Whale, gal... @2 00 Opium Gum, ozs., $1.40; i 20 00@20 50 Powder, ozs., $1.50; Ih, 3 21 00@21 50 Gran., ozas., $1.56. le 21 00@21 50 Paraffine Pound oo 064%@ 15 Papper Black, erd., Ib 235 @ 46 Red, grd., Ib 42 @ 6&6 White, grd., lb. 55@ 65 Pitch Burgundy Pound _......._. 20 @ 25 Petrolatum Amber, Plain,lb. 12 @ 17 Amber, Carb.,lb. 14 @ 19 Cream Whi., Ib. 17 @ 22 Lily White, lb. 20 @ 25 Snow White, lb. 22 @ 27 Plaster Faris Dental Barrela 2.2.0... @5 25 head, Hh... 034%4@ 08 Potassa Caustic, st’ks,lb. 55 @ 88 Lieuer, ih. @ 40 Potassium Acetate, Ib... 66 @ & Bicarbonate, lb. 30 @ 35 Bichromate, lb. 15 @ 25 Bromide, Ib. ._. 55 @ 73 Carbonate, lb... 30 @ 35 Chlorate, Atal, ih 4. 1k @ SS powd., Ib. ..... 17 @ 33 Gran, Th 4.2 @ a Iodide, Ib. _... $3 64 @3 84 Permanganate, lb. 224%@35 Prussiate, Mea I 80 @ 90 Yellow, lb. -__ 50 @ 60 Quassia Chips Pound «|. 1 @ 20 Powd ih... | 25 @ 30 Quinine 5 OZ cans., ozs. @ 57 Sal Epsom, lb. -_.. 0834%@ 10 Glaubers, Lump, 1b. _... @ 10 Gran., Ib. _... 094%@ 16 Nitre, Xtal or Powd. 10 @ 22 Gran., Ih, .... CO @ a6 Rochelle, Ib .. 21 @ 2 Soda, ik. 2... 02%@ 08 Soda Ash 03 @ 10 Bicarbonate, lb. 03%@ 10 Caustic, Co’l., lb. 08 @ 15 Hyposulphite, lb. 05 @ 10 Phosphate, lb 23 @ 28 Sulvhite, xtal, Ih, ... OF @ i Dry, Powd., Ib. 12%@ 20 Silicate, Sol.gal. 40 @ 50 Turpentine Gallons 53 68 es MICHIGAN TRADESMAN May 18, 1932 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues ADVANCED DECLINED Lamb Pork Lard Sauer Kraut Salted Peanuts Evaporated Miik AMMONIA Pep, No. 224 ---------- 2 70 Plums Parsons, 64 02. vep, No. 202 —------- "200 Grand Duke, No. 2%-- 3 25 Parsons, 32 oz. Parsons, 18 02. Parsons, 10 02. Parsons, 6 02. 4 30 2% 3 ib. —__-_..-----— 5 90 10 Ib. pails, per doz. 8 80 15 Ib. pails, per doz. 11 70 25 lb. pails, per doz. 17 65 APPLE BUTTER Quaker, 12-38 oz.. doz. 2 00 Musselman, 12-38 oz. is 2 00 BAKING POWDERS Royal, 2 oz., doz. -_____ 93 Royal, 4 oz., doz. ---_ 1 80 Royal, 6 oz., doz. -. 2 45 Royal, 12 oz., doz, ---. 4 85 Royal. 2% lbs., doz._- 13 75 Royal, 5 lbs., doz.___. 24 60 KC, 10c size, 8 oz. -- 3 60 KC, 15c size, 12 oz. -- 5 40 KC, 20c size, full lb... 6 80 KC, 25c size, 25 oz. -- 9 00 KC, 50c size, 50 oz. -— 8 50 KC, 6 lb. size -_-____- 6 50 KC, 10 Ib. size -------- 6 50 RLEACHER CLEANSER Clorox, 16 oz., 24s -- 3 00 Lizzie. 16 oz.. 12s ---- 2 15 BLUING Am. Ball.36-1 oz..cart. 1 00 Boy Blue, 18s, per cs. 1 35 BEANS and PEAS 100 Ib. bag Chili Beans ---------- 5 00 Dry Lima Beans 100 Ib. 6 90 Pinto Beans ------- - 5 50 White H’d P. Beans 2 90 Split Peas, Yell., 60 Ib. 4 10 Split Peas, Gr’n 60 Ib. 3 15 Scotch Peas, 100 Ib. -- 5 20 BURNERS Queen Ann, No. 1 -- 1 15 Queen Ann, No. 2 --1 26 white Flame, No. 1 anda 2. doz —-------- 2 26 BOTTLE CAPS Obl Laequor. 1 gross pkg.. per gross ------ 15 BREAKFAST FOODS Kelloao’s Rrands Corn Flakes, No. 136 2 50 Corn Flakes, No. 124 2 50 A rumbles, Bran Flakes, No. 624 2 2 bran Flakes, Nv. 0vz 1 a0 Rice Krispies, 6 oz. -- 2 25 Riee Krispies. 1 ov. -. | i All Bran, 16 oz. .---- 2 25 All Bran, 10 oz. ------ 2 70 All Bran, % oz. ---- 1 10 Kaffe Hag, 6 1-lb. eens 252 2 75 BROOMS Peacock, 4 sewed -- 3 Our Success, 5 sewed 5 Hustlers, 4 sewed -- 6 Standard, 6 sewed -- 7 50 Quaker, 5 sewed __-- 8 Warehouse ---------- 6 Toy ---—-------—----- 1 75 Whisk, No. 3 -------- 2 25 ROLLED OATS Purity Brand Instant Flakes ae “33 oe iA : v= [ pecoan STANT | = |) BEA 8 PRESET ATS Sis 1 77% Large, 12s ------------ 1 85 Regular Flakes Small, 24s ---------- a7 f Large, 12s ---------- 1 85 China, large, 12s ---- 2 95 Chest-o-Silver, lge. -- 2 98 *Billed less one free display package in each case. Post Brands Grapenut Flakes, 24s 2 20 Grape-Nuts, 248 ------ oo Grape-Nuts. 50 ------ 1 40 instant Postum, No. ds 8 40 Instant Postum, No. 10 4 50 Pastum Cereal, No 0: 2 35 Post Toasties, 36s -- 2 50 Post Toasties, 24s -- 2 50 Post’s Bran, 24s ---- 2 70 BRUSHES Scrub solid Back. 8 in. ---- 1 5¢ Solid Back. 1 in ---- 1 75 Pointed Ends -------- 1 3S 1 £0 : 2 00 Peerless -------------- 2 40 \ Shoe : No. 4-0 --------------- 2 26 No. 2-0 -------------- 3 G0 BUTTER COLOR : Dandelion ------------ 2 bh CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. ----- 12.8 Paraffine, 6S --------- 14% Paraffine, 12s ------- 14% Wicking ~------------- 40 Tudor, per box -- 30 CANNED FRUITS Hart Brand Apples “a, 1 A Blackberries Pride of Michigan ---- 3 25 Cherries Mich. red, No. 10 ---- 6 25 Red, No. 2 ---------- 3 50 Pride of Mich. No. 2-- 3 00 Marcellus Red --—------ 2 58 Special Pie ---------- 1 35 Whole White -------- 3 25 Gooseberries Mo. 10: 8 50 Pears Pride of Mich. No 2% 3 60 Yellow Eggs No. 2%-- 3 25 Black Raspberries No. 2 22 3 Pride of Mich. No. 2-- 3 10 Red Raspberries NG; 2 50 No. te % 15 Marcellus, No. 2 ------ 3 60 Pride of Mich. No. 2-. 4 00 Strawberries Ne. 2 6 25 8 om. @ 2323 1 40 Marcelius, Nu Zz ----- 3 25 Pride of Mich. No. 2_. 3 60 CANNED FISH Clam Ch'der, 10% oz. Clam Chowder, No. 2- Clams, Steamed, No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz. Clam Bouillon, 7 0z.- Chicken Haddie. No. 1 Fish Flakes, small -- Cod Fish Cake, 10 02. Bre beep ¢ Cove Oysters, 5 oz. —- Lobster, No. %, Star 2 75 Shrimp, 1, wet ------ 85 Sard’s, % Oil, Key -- 5 Sardines, % Oil, k’less 4 15 Salmon, Red Alaska__ 2 Salmon, Med. Alaska 1 Salmon, Pink, Alaska 1 20 Sardines, Im. %, ea. 10@ Sardines. Im., %%, ea. 2 Sardines, Cal. -------- 1 10 Tuna, % Van Camps, doz. Tuna, 4s, Van Camps, Gee, 2 1 35 Tuna, 1s, Van Camps, dee. . 22 Tuna, %s, Chicken Sea, Doz. 2 CANNED MEAT Bacon, Med. Beechnut 3 00 Bacon, Lge. Beechnut 2 10 Beef, Lge. Beechnut 5 10 Beef, No. 1, Corned -. 2 40 Beef, No. 1, Roast -. 2 70 Beef, 2% oz., Qua., sli. 1 35 Beef. 4 oz. Qua. sii. 2 25 Reef No 1 R'nut. sli 4 50 Beefsteak & Onions, s. 2 70 Chili Con Car., 1s ---- 1 20 Deviled Ham, %s ---- 1 50 Deviled Ham, %s —--- 2 85 Potted Beef, 4 oz. ---- 1 10 Potted Meat. % Libby 52 Potted Meat, % Libby 80 Potted Meat, % Qua. 175 Potted Ham. Gen. % 1 46 Vienna Saus. No. % 1 00 Vienna Sausage, Qua. 90 Veal Loaf. Medium -. 2 25 Raked Beans Campbells. ~-—-------- 60 Quaker, 16 oz. ------ 60 Fremont, No ? ------ Ve Van Camp, med. ---. 1 25 CANNED VEGETABLES Hart Brand Baked Beans : Medium, Plain or Sau. 60 No. 10 Sauce ---------- 4.00 Lima Beans Little Quaker, No. 10 11 - Little Quaker, No. 1-- 5 Baby, No. 2 ---------- 10 Baby, No. 1 —---—---—-- 1 25 Pride of Mich. No. 2-- 1 70 Marcellus, No. 10 ---- 7 50 Red Kidney Beans No. 1020 22 eee 4 25 Nor 2 eee 95 807) ee 75 String Beans Little Dot, No. 2 ---- 2 Little Dot, No. 1 —--- 1.80 1 Little Quaker, No. 1-- 1 60 Little Quaker, No. 2-. 2 20 Choice, Whole, No. 2-- 1 90 Choice, Whole, No. 1-. 1 25 Cut. No. 40 2 9 50 Cut, No: 2... 1 75 Cat, No. 2 1 10 Pride of Mich., No. 2-- 1 25 Marcellus, No. 2 ------ 115 Marcellus, No. 10 ---- 7 25 Wax Beans Little Dot, No. 2 ---- 2 55 Little Dot, No. 1 ---- 1 80 Little Quaker, No. 2-- 2 25 Little Quaker, No. 1-- 1 Choice, Whole, No. 10 10 75 Choice Whole, No. 2 2 00 Choice. Whole, No. 1 so _~ ou Cut, No. 10 ---------- 0 Cut, No. 2 ----------- 1 75 Cut, No. 1 ---------- 115 Pride of Michigan -- 1 35 Marcellus Cut, No. 10_ 7 25 Beets Gaunt NO te... - 3 00 Extra Small, No. 2 -- 2 80 Fancy Small No. 2 -- 2 25 Pride of Michigan -- 2 00 Hart Cut, No. 10 ---- 5 25 Marcel. Whole, No. 2% 1 75 Cerrots Diced, No. 2 -------- 90 Diced, No. 10 -------- 5 25 Corr Golden Ban., No. 2-- 1 45 Golden Ban., No. 10 10 00 Little Quaker, No. 1-- 1 05 Country Gen., No. 1-- 95 Country Gen., No. 2. 1 30 Pride of Mich., No. 1 90 Marcellus, No. 2 ---- 1 00 Fancy Crosby, No. 2-- 1 25 Whole Grain, 6 Ban- tam, No. 2 ------- 1 80 Peas Little Dot, No. 2 ---- 2 40 Little Quaker, No. 10 11 25 Little Quaker, No. 2 -- 2 15 Little Quaker, No. 1_. 1 45 Sifted E. June, No. 10 9 50 Sifted E. June, No. 2-- 1 75 Sifted E. June. No. 1-- 1 Belle of Hart, No. 2-- 1 Pride of Mich., No. 2-- 1 45 Marcel., E. June, No. 21: Marcel.. E. Ju., No. 10 7 Temnlar EF In... No 107 Pumokin No. 10 .---------—- 4 35 No. 2% -------------- 1 35 No. 2) 2 1 05 Sauerkraut No. 19 70 No 2 3 4°15 Noo Do ee ee 85 Spinach No. 2% -------------- 2 25 No. 2 ..----—--_---__——_- 1 80 Sauash ' Boston, No. 3 -------- 1 35 Succotash Golden Bantum, No. 2 2 10 Hart, No. 2 1 Pride of Michigan -- 1 85 Marcellus, No. 2 ---- 1 35 fomatoes No. 10 ~=-------------- 5 80 No. 2%. | ------------- 2 25 No. 2 1 60 Pride of Mich., No. 2% 2 00 Pride of Mich., No. 2--1 35 CATSUP Sniders, 8 0z. -------- 35 Sniders, 14 oz. -------- 2 15 Sniders, No. 1010 ---- -90 Sniders, Gallon Glass_ 1 25 CHILI SAUCE Sniders, 8 0z. --------- 0 sSniders, 14 0%. ---—---- 3 00 sniders, No. 1010 ----.1 25 Sniders, Gallon Glass. 1 45 OYSTER COCKTAIL Sniders, 8 0z. ------- — 2 10 Sniders, 11 oz. -------- 2 40 sniders, 14 0z. -------- 3 00 Sniders, Gallon Glass 1 45 CHEESE Roqueter 60 Wisconsin Daisy ------ 17 Wisconsin Flat ---—--- 17 New York June -------- 27 Sap Sago 2.3 40 Brick 20. 19 Michigan Flats -------- 17 Michigan Daisies ------ 17 Wisconsin Longhorn -- 17 Imported Leyden ---- 27 1 lb. Limberger ------. 26 Imported Swiss ------- 58 Kraft Pimento Loaf -- 26 Kraft American Loaf -_ 24 Kraft Brick Loaf ------ 24 Kraft Swiss Loaf ---_. 32 Kraft Old Eng. Loaf_. 45 Kraft, Pimento, % Ib. 1 85 Kraft, American, % Ib. 1 83 Kraft, Brick, % Ib. — 1 86 Kraft Limburger,% Ib. 1 CHEWING GUM Adams Black Jack ---- 65 Adams Bloodberry ---- 6b Adams Dentyne ------ 65 Adams Calif. Fruit -- wo Adams Sen Sen ------ 65 Beeman’s Pepsin ------ G: Beechnut Wintergreen- Beechnut Peppermint-- Beechnut Spearmint -- __ Doublemint ------------ 65 Peppermint, Wrigleys -- 65 Spearmint, Wrigleys -- 59 Juicy Fruit ----------- 65 Krigley’s P-K --------- 65 Zeno --------~---------- 65 Teaberry -.-. ----------- ™* Droste’s Dutch, 1 a 8 60 Dreste’s Dutch, . 4 30 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 Ib. 60 Checolate Apples ---- 4 50 Pastelles, No. 2 12°60 Pastelles, % lb. ------ 6 60 Pains De Cafe —------ 3 00 lroste’s Bars, 1 doz. 2 00 Delft Pastelles ------ 15 1 lb. Rose Tin Bon Bons /2....--------— 18 00 7 oz. Rose Tin Bon Bons _.._--...-..---- 00 13 oz. Creme De Cara- que 2 13 20 12 oz. Rosaces ------- 10 80 1% Ib. Rosaces -------- 7 8U ¥% Ib. Pastelles ------ 3 40 Langnes De Chats -- 4 80 CHOCOLATE Baker, Prem., 6 lb. % 2 50 Baker, Prem., 6 Ib. 1/5 2 70 SLOTHES LINE Hemp, dU ft. --- 2 0u@2 25 Twisted Cotton, 50 ft. -------_ 1 50@1 75 Braided, 50 ft. ------ 1 90 Sash Cord ------ 1 75@2 25 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow Brand -------- 20 Boston Breakfast ~--. 24 Breakfast Cup ------ 20 Imperial ----------—--- 3744 So Ne ee 17 Majestic ~------------- 29 Morton House --- - 33 Nedrow --.----— —aw 28 Quaker <2. 30 McLaughlin’s Kept-Fresh Vike ehdg, Coffee Extracts M. Y.. per 100 __-_-- Frank's 5@ pkgs. -- 4 25 Hummel's 50 1 10%, CONDENSED MILK Leader, 4 doz. ~--—---- Bagle, 4 doz. ~-.-.--- 9 00 EVAPORATED MILK Pago, Tall ss 2 85 Pave: Bapy ooo oe 43 Quaker, Tall, 101% oz 55 Quaker, Baby, 4 doz. 1 28 Quaker, Gallon, % doz. Carnation, Tall, 4 doz. Carnation, Baby, 4 dz. Oatman’s Dundee, Tall Oatman’s D’dee. Baby Ivvery Day. Tall ...- Every Day, Baby —--- Pet Vall see ee ee Pet, Baby, 4 dozen __ Borden’s Tall, 4 dozen Borden’s Baby, 4 doz. KPH RH Dee > oo CIGARS Canadian Clubs --__- 35 00 Hemt. Champions -_ 38 50 Webster Cadillac -___ 75 00 Webster Golden Wed. 75 00 Websteretts --..___ 38 50 Cimeos: co 38 50 Garcia Grand Babies 38 50 Bradstreets ~.-.-_____ 38 50 La Palena Senators. 75 00 Odins Throw Outs R G Dun Boquet -.- 75 00 Perfect Garcia Subl. 95 0¢ Budwiser - ~~~... ___ 19 50 Dry Slitz Stogies __ 20 00 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick. 20 lb. case 17 Horehound Stick. 5 Ib. 18 Mixed Candy Mindergarten®: (0... 14 Deader 20 11 French Creams ________ 13 Paris Creams ________ 14 PPICOP oe : 09 Fancy Mixture _. 14 Fancy Chocolate a 5 lb. Bittersweets, dope Milk Chocolate A A 1 50 pas es 1 60 ocolate Nut Ro j Blue Ribbon aoe Gum Drops Champon Gums _____ 14 Jelly Strings eee 14 Lozenges Pails aA. A. Pep. Lozenges ep. eel PS a. A, Pink Lozenges _. 14 A. A. Choc. Lozenges__ 14 Motto Mearts 2.05 18 Malted Milk Lozenges__ 20 Hard Goods Pai Lemon Drops 2 : a O. F. Horenound drops 14 Anise Squares es - Meanut SOuuares -.--. 14 Cough Drops Bxs PU Aa fe 1 35 Smith Brog 2.0 1 45 iuden's 2 1 45 : Specialties Pineapple trudge —____ 18 italian Bon Bong ______ 14 Banquet Cream Mints Z ; 4 Ss 40 Hiandy Packages, 12-10e 85 2 CUULPON BUOKS 50 Economic grade 3 6&4 ivy kiwonomic grade 4 60 oll heunuiuuec grade Zu vv 1vvU kweconumic grade 37 50 Where 1,000 books are uraered al a time, special- iy pritled irumt cuver is tullisiicd “VilNOUL Charge. CREAM OF TARTAR 6 Dl. pOxes: = 4 ORIED FRUITS Applies N. Y¥. #cy., 6u ib. box 13 N. kk. buy., 14 02. pry. 10 Apricots Evaporated Choice — 138 tivaporaled, Fancy — 18 mVapUraled, Slabs -_--- ix Haney 2 oo 25 Citron 10° 1b. Dox 2k Currants Packages, 14 oz, -_.. 17% Greek, Bulk, lp. -----. lov, Oates Imperial, 12s, Pitted 1 85 Imperial, 12s, Regular 1 40 Peaches Evap. Choice ~--—--. 12% Raney. | js225 14 Peel Lemon, American ----. 24 Urange, American ~----- 24 Raisins Seeded, bulk ~----_-—- Thompson’s s’dless blk Thompson's seedless, 15 ox, 2 Seeded, 15 oz. -------- 10 8% 8% California Prunes 90@100, 25 lb. boxes.-@05. 25 Ib. boxes--@05% . boxes..@06 . boxes._.@06% . boxes.._.@07 . boxes..@14 . boxes--@16 Et a i a none a Com > & Sw eam a ace VU 50 re i- is 42 May 18, 1932 MICHIGAN TRADESMAN 21 Hominy cea PRODUCTS Dill Pickles Bulk HERRING Gold Dust, 12 Lar, . ge 2 25 TABLE SAUCES Pearl, 100 Ib. sacks __ 3 50 Macaroni, 9 oz. _._... 2 L, 200 3 65 Holland Herring Golden Rod, 24 ~----- Lee & Perrin, large_. 5 76 Spaghetti 9 oz. -__-_.. 2 20 16 Gal., 650 ___-______ 11 25 Mixed, Kegs -~--.---- 76 La France Laun., 4 dz. 3 $0 Lea & Perrin, small. 3 35 Etbow 9 oz. 2 20 45 Gal., 1300 --__---_ 30 00 Mixed, half bbls. -_-- Old Dutch Clean., 4 dz. 3 40 Penner 2, 1 60 Bulk Goods a aS ow. ___. 2 20 Mixed, bbls. __......__ Octagson, 9¢4 __...__... 3$39¢@ Reyat Mint .......... 2 40 Elbow, 20 Ib. ---__-___ 05 i ok - aS oz. 2 20 Milkers, Kegs ------ S@ Kineg, 46 320 Tobasco, 2 oz. -._.... 4 26 Egg Noodle, 10 Ibs. -. 15 EEE Alpha - oz.-- 2 20 PIPES ___—_——‘“ Milkers, half bbls. —_-- Rinsg, 246 5.25 Sho You, 9 oz, dos... 3 25 zz A-B- pkgs... 1 80 Cob, 2 doz. in bx. 1 00@1 20 Milkers, bbls, ---------- ~ No More, 100, 10 “ Mak, RE ences an 4 Oy panne nnn nn A-l oman _.............. 2 Bd Pearl Barle Lake Herring Ru b No More, 20 4 00 ‘ : co ta sore PLAYING CARDS % Bbl., 100 Ibs. _.. Seatinas Clananer. ‘= eS — Ca Gea bi aa —Whole Battle Axe, per doz. 2 65 Se a 3 85 TEA Chetan ot oe 350 B aan | Tarragnna_- Bicycle, per doz. ---. 4 70 Sani Flush, 1 doz. -_ 2 25 Blodgett- Beck! arge ---------- Torpedo, per doz. -... 2 50 Mackeral gett-Beckley Ce. Fancy Mix. Sapolio, 3 doz. _____3 15 Royal Garden, % lb 16 Hikes aks Tubs, 60 Count, fy. fat 6 ue Soapine, 100, 12 oz. 640 Royal Garden, % lb. _. 77 Sage Peanuts, Vir. Roasted TASH Pails, 10 Ib. Fancy fat 1 59 Snowboy, 100, 10 oz. -. 4 00 fast India wo---------- 10 Peanuts, Jumbo, std. Babbitt’s,, 2 doz. -.-. 2 75 a 1 ok Japan Pecans, 3, star —---__ ee a Medi Tapl Pecans, Jumbo ______ io White Fish Wyandotte, 48s ----- 4 75 Chien bd tle se 30040 eck 100 Ei Pecans, Mammoth __. 50 FRESH MEATS Med. Fancy. 100 Ib. 13 09 Wyandot. Deterg’s, 248275 ancy 42 62 oe en ae | ene Col 23@ Beef Milkers, bbls. ____- 18 50 ne ti. . eo . Hickory ____.-_--_____ 07. +‘Top Steers & Heif. _.__.13 KK K K Norway -_- “ 50 SOAP 1 . kg. Sifting -. 11¢ Dromedary Instant _. 3 50 : : 8 Ib pail " ting -— ii@i2 -- Good St'rs & Ht but ee i 40 Am. Family, 100 box 5 60 i eers et My Se : i Jiffy Punch Salted Peanuts Com. Steers & Heif. __ 09 Boned, 10 Ib. boxes -- 16 ere tae —o y = Choice — 40 $ doz, Garton ag, Bey. Net. 7 Fels Naptha, i00 box 6 00 Fancy sclshicicinaetcsniaiedees AR ssorted fi ; ake White, 10 d flavors Veal SHOE BLACKENING 0a, White Na. los 3 50 Shelled 2 in 1, Paste, doz. __.1130 Jap Rose, 100 b Coyton FLOUR Almonds Salted ________ 96 E. Z. Combination, az. 1 30 fai. ae ee “ © was co. aetna Peanuts, Spanish Dri-Foot, doz. ______ Palm Oli aah .° ee @ Co. Brands 125 Ib. bags ____-_- _ 5% Bizbye, Dos... “L0 L a 50 ia a English Breakfast ly White ------. oS tos: 32 Shinola, doz. ava, 50 box ————. 225 Congou, medium -_.__ 28 arvomt. Queen ne 520 pecans Salted i. 2 oo : oe sores Coren a —— : S Congou, Choice ____ 35@36 ne eee Peete eer earling Lamb __--____ 5 ummo, MR coco 6 Congou, F . hat ee 1 40 Walnut California ___ 40 Gogg 14 STOVE POLISH Sweetheart, 100 box __ 5 70 a. oe Mediun 0 -. 19 Blackne, per doz. _._.130 Grandpa Tar, 50 sm. 2 10 Poon (os ~_.. 09g Black Silk Liquid, dz. 1.30 Grandpa Tar, 50 lge. 350 Medium Lee & Cady Brands MINCE MEAT Black Silk Paste, doz. 125 Trilby Soap, 100, 10c 725 Choice iene, None Bude & aac on Shation Enameline Paste, doz. 1 30 Williams Barber Bar, 9s 50 ‘ancy -----__. bu Cream Wheat ------ Quaker, 3 doz. case __ 3 15 Good ---.. 08 Enameline Liquid, dz. 130 Williams Mug, per doz. 48 = | Gee ante ae 06 BE. Z. Liquid, per doz. 1 30 TWINE ° . » AD. a Radium, per doz. -__.1 30 SPICES Cotton, 3 ply cone 25 Sd ae —- aoe Son. per aes. 1 30 Whole Spices Cotton, 3 ply Balls ___ 37 ove Enamel, dz. 2 sv Allspice, Jamai ae Mason ‘Cae te ee a a5 i Pork Vulcanol, No. 10, doz. 130 Cloves, dansihar ae O36 F. O. B. Grand Rapids § a ee Plain. a ; a hom, med. 09 Stovoil, per doz. -_--- 3 uv Cassia, Canton ______ @24 VINEGAR i os. Jace, YE aa 2 Butts | —----___________ 08 Cassia, 6c pkg., doz. @40 F. O. B. Grang Rapids Guat Jaren Wein ace 8 te Shoulders ---_------- 06, SALT Ginger, Africar —___- @iy Cider, 40 Grais -._.____ 5 Gek Haun each a Spares 5Y% F. 0. G. Grana Rapids Mixca, No f @30 White Wine, 40 grain__ 20 coe be St “a an yi Neck bones ---------_ 03 Colonial, 24, 2 Ib. ~___ Mixed, 5c pkgs., doz. @4d & ox. Jar, Stated ‘a 2 - Trimmings -_______ 05 Colonial, 36- 1% ee Nutmegs, 70@90 __._ @50 WICKING FRUIT RUBBERS 16 oz. Jar Stuff, doz. 4 20 : Colonial. Todized. 24-2 i 36 Nutmegs, 105-1 10 __. @48 No. v, per gr R CAN 1 Gal. Jugs, Stuff., dz. 2 PROVISIONS No. 1 Bbls. ____ Pepper, Black __.... @23. Nu. 1 are ........ 8u Presto Red Lip, 2 gro. ‘ » +» Gz. 2 40 Barreled Pork Med. No. 1, 100 lb. bk. i 00 iy » per gross ____. 1 20 ate 70 Clear Back __ 16 00@20 00 Farmer Spec., 70 Ib. 1 00 jue Que es Gin a oo oe tw Presto White Lip, 2 Short Cut Clear -_ 1600 Packers Meat, 50 Ib. 65 yee Oe as wo. carton _....._... 1 PARIS GREEN Crushed Rock for ice Allspice, Jamaica -__ @25 .ferieas Molls, per doz. yu bos 34 y Salt Meats cream, 100 lb., each 85 ‘aoe Zansiier —.. @& aoe nm . _. = wo eee 34 ne Butter Sal " assia, Canton -_.__ @25 shester, No. 3, doz. 2 Ou GELATINE = a ps DS Bellies 18-29@18-10-8 Block. Ces 00 Ginger, Corkin ____. @27. ®ayu. ver doz. -_____ 75 mo, +66. ee Baker Salt, 280 ib. bbi. 3 80 Musard, -_-—________ om eo. ta. 4 U5 Lard Ceo. ion... & See. ee ox Plymotrth White __.. | AB Pure in tierces 5 20, 3 lb., per bale __.. 1 00 Pepper, Black -_-—- @2% So Quaker, 3 doz. ------ 175 PETROLEUM PRODUCTS tv ID. tubs __-advance 4 28 Ib. bags, Table 40 PUNRTOES Co --- oss ide'B Including State Tax - > ----advance % Cone Gutenee eudue G36 Bushels,, Wide _— rom Tan agon : . pails ___.advance -. —— 7 andies —~_____ JELLY AND PRESERVES Red Crown Gasoline wi 15.3 10 ib. pails ___-advance is Paprika, Spaish -..... @36 Market, grup nandie__ is Pure, 30 Ib. pail 369 6Red Crown Ethyl] _.._ 18.8 © Ib. pails ----advance 1 Market, single handle. ¥b Tonitatt 30 — = sis 160 St@noline Blue -____ 13.3 _3 b. pails ____advance 1 Seasoning Markel, extra --___. 1 ov P 6 of., co ee 90 Compound tierces --__ 8% Chili Powder, 1% oz... 65 Splut. large -----__ -— & ou SS —. Compound, tubs -_--_- 9 Celery Sail, 5 Us. —— yo | =Sphat. medium -—.__ 7 bu ure Pres., 16 oz., dz. in fron Barrels Sage, 2 oz. - Splint, smail ---_-_-- 6 bu Eoteee _—— | 107 Sausages Vilun dail . wo gps “ig a5:2 Bologna 13 ware --------------- d no Churns JELLY GLASSES F D) (1s tae Aen 15 runelly, o4g 0% --.. 3 Zo arrel, 5 gal., each __ 2 4 <4. wakes - a Allcnen bouquet -.. 4 oy Harrel, 10 gal., each__ 2 do * el Laure: Leaves zu 3 tO > gal, per gat... av ISO-VIS MOTOR OILS V a a = n Iron Barrels Tongue, Jellied -__-__ 25 PAV OE Ts FOR erences 65 Pails Margarine ee Siiving, 1 Oa, 10 qt. Ge iZ 3 I. VAN WESTENBRUGGE sii cee: ” Tumeric, 1% oz. 65 4% qu. Galvanised -_ 2 be Food Distributor 14 ql. Galvanizea ___- 5 Ex. Heavy .......... 77.2 Smoked Meats 12 qt. iaring Gal. ur. > ve Hams, Cer. 14-16 lb. @14 STARCH 10 qt. ‘Lim Dairy ____ € wv ven. ot Skinned Corn Ham, dried peel a ree a8 Om : = ge _ “100 - Mouse Weee thee, 6 ono a was Sa Eve ete Me car 2 a0 Argo, 24, 1D pkgs, 162 Mouse, wood, 6 holes. se 1 ricnic Boliea -- @22% Five case lots ____-- 230 «Cream, 24-1 220 Mouse, tin, do holes -_ ‘ _ Light =e 62.2 pee = oo @ bs BORAX Gloss Rat, spring ---- - Cream-Nut, No. 1 _. 12 —— cia aeoepide eagec ee asia 62.2 Minced Se Twenty Mule Team ae 7 : i pkgs. 1 52 enn ne eee 20 . oe avy 2 62.2 B go, 124, 3 lb. pkgs. 2 17 Pecola, No. ue 09 ania a 4/6 Cert, ____ @ll - a Ib. packages -- 335 ‘reo 3,°5 Ib. pkgs.-- 2 46 Tubs 2 48, 10 oz. packages _. 4 40 Large Galv d Sareea F eo ce Beef 96, % oz. packages __ 4 60 — Clean, a3, Is -- ll%4 cae Ga t i ae Dlastic, oe ; : ~ a. canbe wae Transmission Oil ~~ 62.2 Boneless, rump ---.@22 00 oe el pokes. a 255 smaii Galvanized _.__ 6 76 nol, 4 oz. cans, doz. 1. 45 Li CLEANSERS Tiger, o¢ ha. ~~ Laug Bros., Distributors Finol, 8 oz. cans, doz. 2 25 iver Washboards Parowax, 100 lb. ____ 7.3 Beer oe 10 Banner, Gipbe —_ 6 bu ib. 2 TES Sa ee - SYRUP a single — 6 Zo "a. ek Gain Glass, singie ______. 6 uu Double Peerless ~_--_-_ Bo eee _ ares 4 a : - Single eerless —____- 7 oa Karo, No. 5, 4 Northern queen -.--.-. 5 5 ae ee oe ia aie Karo, a 19 .. 388 Universal _._..... i 25 See Karo, No. 1% -. 2 76 5 Red Karo, No. 5, 1 dz. 3 79 Wood Bowls Q rm RUSKS Red Karo, No. 10... § 6 15 in. Butter —____.. 6 00 4 Ea cn Postma Biscuit Co. 7 7 ose jel cable cae ¥ UU » os 18 rolls, a imit. Maple Flavor in. Butter ------- 18 v0 Nucoa, 1 Ib, ------------ n 2 Eee on oo Te Cranes. tie, UG. 5 Ge 8 te 1 OE eee = Holiday, 1 lb. -----—-- < 18 cartons, per case__ 2 1b Orange, No. 5, 1 doz, 4 74 1 46 Wilson & Co.’s Brands Oleo Nut ~----—-------------- 10 Special Roll ----------- 13 Mate hoe 475 famond, 14 ox. ._ voarehlight, 144 box-- 4 15 Ohio Red Label, 144 bx 4 75 Ohio Blue Tp, 144 pox 4 75 Ohio Blue Tip, 7120-1c 3 80 *ReRitable, | 144 *Wederal, 144 -------—- Safety Matches Red Top, 6 grofi case ¢ 15 Semdac, Semdac, 12 pt. cans 2 95 12 qt. cans 4 90 PICKLES Medium Sour 5 gallon, 400 count .. 4 75 Sweet Small 5 Gallon, 500 -------. 7 25 Dill Pickles Gal, 40 to Tin, doz. -_ 8 15 32 oz. Glass Picked. 2 25 12 cartons, per case. SALERATUS Arm and Hammer -. 3 75 SAL SODA uvanulated, 60 Ibs. cs. 1 35 ‘ranulated, 18-2% Ib. packages -.---..--. 1 10 COD FISH Miccies 20 Peerless, 1 lb. boxes 19 Old Kent, 1 lb. Pure 27 82 oz. Glass Thrown .. 1 95 Whole Cod ------.-— ll 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Ron Ami Cake, 18s ..1 62% Baio 2 RA Climaline, 4 doz. —---- 3 60 Grandma, 100, 5c -_-- 3 ev Grandma, 24 Large -. 3 50 Snowboy, 12 Large -- 2 55 Mapie and Cane Kanuck, per gal. .... 1 60 Kanuck, 5 gal. can -_ 6 50 Grape Julce Welch, 12 quart case 4 40 Welch 24 pint case. 4 50 Welch 36-4 0z. case -. 2 30 COOKING OIL Mazola Pints. 3 dos. —-...... 4 60 Quarts, 1 doz. _____..__ 4 30 Half Gallons, 1 doz. 7 75 Gallons, % doz. ---. 7 25 WRAPPING PAPER Fibre, Manila, white _- = MO. 5 We ok Butehera DF... 06 WG ie 06 Mrate Strine ............ v9 YEAST CAKE Magic, 3 G66 suctincn 27 Sunlight, 3 doz. —... 2 70 Sunlight, 1% doz. -_.. 1 36 Yeast Foam, 3 doz. _. 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz W Red Star, per doz. aye SEO Re eee RESTS MICHIGAN TRADESMAN May 18, 1932 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit. Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins Association Business Office, 907 Trans- portation Bldg.. Detroit. Time For Drifting Is Past. One thing is certain—that business won't come to you by simply sitting and waiting for it, Shoe stores have got to work a little harder and with determination and intelligence. Shioe stores have got to fight for business and the competition is not between themselves. but against every other in- dustry on the basis of “Gustification for service rendered.” We have got to make buying habits instead of waiting for them to develop. If the shoe industry, as a whole, finds. that it is possible to encourage a general demand for certain types of shoes at some particular time, why then it is up to the industry to “get the business.” Waiting for times to improve or just simple, passive store- keeping is not going to make a worth- while shoe business this year or any year in the future. The shoe industry has tried every form of independent and individual effort, It has gone too far in internal competition, It has made a regular business profitless by internal compe- tition, It has completely forgiotten that the big battle was to get the money that would ordinarily be spent for something else. Individual con- cerns have tried all manners. of stunts and ballyhoos in the feeling that this predatory age forced them to individu- ally fight with any tools, good or bad, because the shoe money of the town was limited and the battle for survival was a merciless one. That sort of business develops a display of jealousy and unfairness. and in the end injures every shoe store as well as the one using such tools and methods. We believe the time has come for all mer- chants to co-operate earnestly and sin- cerely with business associates in the town, in the ‘State and in the industry. Leading merchants throughout the country have expressed themselves as being tremendously interested in any plan for collective action. Richard D. Hofheimer of Hofheim- er’s, Inc., Norfolk, states: “I believe that to-day any merchant who delib- erately denies himself the opportunity of procuring additional business, through failure to join into any con- certed move which would bring him more pairs, is highly atavistic and as such is not going to remain a merchant much longer. There should be little or no reason for anyone to withhold his support to a move of this nature.” Paul O. Kuehn, of South Bend, Ind., says: “We stand heartily in accord with your plans in making this) week a profitable one, and will decorate our windows and advertise accordingly. Also, we are willing to give some time to South Bend to promote the cause in dhe shoe departments and stores. “T feel that it is quite important that this job will be done best where it 1s done collectively in respective locali- ties.” Ben A. Phelps, of Shreveport, La., says: “My heartiest co-operation will Ati I i I be given, and I shall endeavor, in my small way, to put it over. ‘““Here in Shreveport, we are mow planning to feature that week in every way possible, using newspaper adver- tising and special window displays, If possible, we shall also try to have editorials. in our local daily papers on this subject.” And so you see that what this indus- itry needs most is a rallying point around wich all stores can co-oper- ate on the basis of a competition of service anid ‘selection rather than the merciless competition of price. We believe that National Sport Shoe Week holds real promise because of the new and refreshing spirit of co-operation between men who are associates as well as competitors in “getting more shoes sold right.” Industry ‘had an experience this week of co-ordinated effort in confer- ence, There has mever been a con- ference so humble. There were “no shining lights” whose opinions dom- inated and directed the preparation of the platform of fashion for Fall and Winter. The voice of the litthe man was heard and his opiniions listened to attentively for perhaps an idea might come out of the country to invigorate and revitalize the tired city. Indus- try is on tthe point of being refreshed by a new method of merchandising through collective action.—Boot and Shoe Recorder. —_>2>—__ Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, May 10—We have re- ceived the schedules, order of reference, and adjudication in the matter of Howard C. Warrell, Bankrupt No. 4895. The bankrupt is a resident of Greenville, and his occupation is that of a laborer. The schedules of the bankrupt show assets of $127.26, with liabilities listed at $522.90. The court has written for funds and upon receipt of same the first meeting of creditors will be called. May 10. We have received the sched- ules, order of reference, and adjudication in the matter of Douwe J. Vander Kooi, Bankrupt No. 4894. The bankrupt is a resident of Zeeland, and his occupation is that of a baker and gardener. The schedules of the bankrupt show assets of $1,490.25, with liabilities listed at $7,- 150.25. The court has written for funds and upon receipt of same the first meet- ing of creditors will be called. The list of creditors of said bankrupt is as fol- lows: @ity ef Zeeland 22-2 $ 80.00 John Kloosterman, Los Angeles, Calif.. Hendrika Vanden Brink, Zeeland; Timon Vanden Brink, Zeeland, Evert Kloosterman, Bele! Wiss ee ee 2,000.00 Wichers Lumber Co., Zeeland__ 2,745.00 Timon and Henrietta Vanden Brink, ZeolanG 2202000 519.00 Edward H. Hall, Zeeland _------- 86.00 G. Moeke & Sons, Zeeland ___--__- 83.00 Henry Vollink, Zeeland ~__-__-_-- 85.00 Zeeland Print Shop, Zeeland __-__-- 64.00 Brown & Bigelow, St. Paul, Minn. 87.00 J. W. Miller, Rockford, Mlinois__. 700.00 State Commercial & Savings Bank, “ZeOIBn oe ee 700.00 May 10. We have received the sched- ules, order of reference, and adjudication in the matter of Helen L. Wells, Bank- rupt No. 4896. The bankrupt is a resi- dent of Grand Rapids, and her occupa- tion is that of a housewife. The sched- ules of the bankrupt show assets of $500, with liabilities listed at $15,869.75. The court has written for funds and upon receipt of same the first meeting of ereditors will be called. In the matter of Claude T. Hamilton, Bankrupt No. 4849. The first meeting of creditors in this matter has been called for May 24. In the matter of Charles W. Bly, Bank- rupt No. 4888. The first meeting of cred- itors has been called for May 24. In the matter of James lL. Baker, Bankrupt No. 4730. The first meeting of ereditors has been called for May 24. In the matter of Homer C. Potter, Bankrupt No. 4886. The first meeting of creditors has been called for May 24. In the matter of Spencer-Duffy Co., Inc., Bankrupt No, 4588, final meeting of ereditors was held May 6. Trustee’s final report and account approved and allow- ed. Offer of Grand Rapids Savings Bank in the sum of $19,135.58 for remaining assets accepted and sale confirmed. Or- io ic cami hememintm iam aati = $475,000.00 HAVE YOU RECEIVED YOUR SHARE? This amount has been paid to our policyholders in dividends since organization in 1912. Share in these profits by insuring with us ut MIcHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. LANSING, MICHIGAN Mutual Building Phone 20741 WE GIVE YOU An Audit of your Policies Correct Insurance Coverage Engineering Service Fire Prevention Advice Rate Analysis Prompt Loss Adjustment Saving in Cost GIOL7O For sound insurance protection write THE MILL MUTUALS AGENCY 208 NORTH CAPITOL AVENUE LANSING, MICHIGAN Phone 20741 BRANCHES GRAND RAPIDS—Grand Rapids Trust Building DETROIT—Transportation Building (Michigan’s Largest Mutual Insurance Agency) a ee May 18, 1932 der entered for payment of administration expenses, preferred claims and first and final dividend of 100 per cent. No ob- jections to discharge. Meeting adjourned without date and files will be returned in due course. In the matter of Theona Brick €o:; Bankrupt No. 4448, final meeting of cred- itors was held May 9. ‘Trustee’s final report and account previously filed. Trus- tee was present in person. Claims proved and allowed. Offer of W. R. Payne in the sum of $7,500 for real estate offered for sale under Item 4 on final meeting notice together with all buildings thereon and certain machinery and equipment, ac- cepted and sale confirmed. Order entered for payment of administration expenses in cash and for the payment of preferred and secured claims by surrender of liens and receipts. No objections to discharge. Meeting adjourned without date and files will be returned to district court in due course. May 11. We have received the sched- ules, order of reference, and adjudication in the matte of Howard Tait, Bankrupt No. 4891. The bankrupt is a resident of South Haven, and his occupation is that of a grocer. The schedules of the bank- rupt show assets of $7,694.59, with lia- bilities listed at $5,089.73. The list of creditors of said bankrupt is as follows: City Treasurer, South Haven ____$ 46.05 Russell ait oe 14.00 Wolverine Serv. Stations, So. Ha. Niffenegger Meat Market, So. Ha. 57.9 Stone’s Market, South Haven ____ 34.56 Arnold Bros., Chicaro 3) 17.86 Apmour & Co; Chicaso 2.5.0 7 53.48 Alfred J. Brown Seed Co., G. R. 17.28 Frank DeCook, South Haven ____ 1.50 Ferry-Morse Seed Co., Detroit____ 45.20 Durant-McNeil-Horner Co., Chicago 30.37 J. F. Eesley Milling Co., Plainwell 47.00 W. W. Goldsmith, South Haven__ 62.44 Hekman Biscuit Co., Grand Rapids 9.41 George Ireland, South Haven ___. 17.40 Kalasign Co. of America, Kalama. 10.24 Francis H. Leggett & Co., Detroit 10.35 C. Kammert, South Haven _______ 25.95 Kalamazoo Food Service, Kalama. 2.58 Hlass Corp. Chicago 60 15.00 Loose-Wiles Biscuit Co., Kalama. 21.48 Kalamazoo Cold Storage Co., Kala. 42.32 Lockway-Stouck Paper Co., Benton. Harbor 262 00 34.11 EK. B. Mielke, South Haven ________ 7.45 Modek-Reko Produce Co., Chicago 45.90 Paramount Mineral Water Co., POouth Havens eee 7.85 Pillsbury Flour Mills Co., Chicago 29.75 Pioneer Mfg. Co., Cleveland ______ 5.25 Procter & Gamble Distributing Co. Detroit. oe 21.35 Pure Food Service, Kalamazoo __ 16.81 Randall Chicken Products Co., Mmekonsha) 85 ee 19.25 Sprague, Warner & Co., Chicago 11.05 Sawyer Biscuit Co., Chicago _____ 57.57 Ad. Seidel & Sons, Chicago ______ 26.14 Star Paper Co.. Kalamazoo _.._ 44.75 Vette & Zuncher Co., Chicago ____ 38.82 Kidd, Dater & Price Grocery Co., Benton Harbor 22222000 2 2! 1,085.91 Grove Dairy Co., South Haven._ 330.77 Michigan Fuel & Light Co., So. Ha.. 75.42 Paul Pomeroy, South Haven ______ 40.05 Citizens State Bank, South Haven 60.64 Standard Brands, Inc., Kalamazoo — 3.75 First State Bank, South Haven __ 210.00 Betty’s Candy Kitchen, Battle Cr. 10.25 Walter Birk Candy Co., Chicago__ 6.96 Chapman & Smith Co., Chicago __ 17.28 Arlington Refining Co., Cleveland__ 10.50 Bd. of Public Works, South Haven 4.51 Tri-County Telephone Co., S. Ha. 9.10 David Tait, South Haven ___.__ 2,146.00 May 11. We have received the sched- ules, order of reference, and adjudication in the matter of George W. Hansen, Bankrupt No. 4899. The bankrupt is a resident of Brooks township, Newaygo county. The occupation is that of a salesman. The schedules of the bank- rupt show no assets, with liabilities listed at $9,842.68. The court has written for funds and upon receipt of same the first meeting of creditors will be called. May 11. We have received the sched- ules, order of reference, and adjudica- tion in the matter of Ralph Lynn Rams- dell, Bankrupt No. 4898. The bankrupt is a resident of Portage township, and his occupation is that of a sheet metal worker. The schedules of the bankrupt show assets of $300, with liabilities listed at $585.25. The court has written for funds and upon receipt of same the first meeting of creditors will be called. May 11. We have received the sched- ules, order of reference, and adjudication in the matter of David N. Walker, Bank- rupt No. 4897. The bankrupt is a resi- dent of Niles township, and his occupa- tion is that of a farmer. The schedules of the bankrupt show assets of $1,390, with liabilities listed at $17,396.10. May 9. On this day final meeting of creditors of Louis S. Markowski, doing business as Standard Clothing Co., Bank- rupt No. 4766, was held. Trustee’s final report and account approved and allow- ed. Order made for payment of admin- istration expenses as far as funds on hand would permit; no dividends for creditors. No objections to bankrupt’s discharge. Meeting adjourned without date. In the matter of H. L. Hubbel, doing business under the name and style of H. L. Hubbell Mfg. Co., Bankrupt No. 4634, trustee having heretofore filed his final report and account, final meeting was held on May 4. Trustee was present: ee MICHIGAN TRADESMAN in person and represented by Willis B. Perkins, Jr., attorney. Corwin & David- son present for certain creditors, Claims proved and allowed. Balance of ac- counts, notes and bills receivable sold to Roman F. Glocheski. Adjustment of the claim of Citizens. Industrial Bank was agreed upon by counsel, order to be en- tered, and this feature of the hearing adjourned without date. Order was en- tered for payment of expenses of ad- ministration and a final dividend to pre- ferred labor claims of 17 per cent. A dividend of 50 per cent. on labor claims has been heretofore paid. No objections to discharge. Final meeting then ad- journed without date. In the matter of Jack Tatroe, doing business as Tatroe Tire Shop, Bankrupt No. 4597, the trustee having heretofore filed is final report and account, final meeting wahs held on May 9. ‘Trustee was present in person. Certain creditors were represented by Boltwood & Bolt- wood. Balance of bills, notes and ac- counts receivable sold at auction. Order wass made for payment of balance of expenses of administration and preferred claims, if any, and for the declaration and payment to creditors of a first and final dviidend of 7.6 per cent. No ob- jections to discharge. Final meeting then adjourned without date. May 14. We have received the sched- ules, order of reference and adjudication in the matter of Cecil Geer, Bankrupt No. 4900. The bankrupt is a resident of Grand Rapids, and his occupation is that of office manager of the Perfodical Pub- lishing Co. The schedules of the bank- rupt show ng assets, with liabilities listed at $12,196.05. The court has written for. funds and upon receipt of same the first meeting of creditors will be called. ———_—_+_2> + >____ OUT AROUND. (Continued from page 9) be thanidledi in a satisfactory manner in this country is to conifine its sale to the general government, as is dione in Canada at the present time. The Canadian system may not be perfect, but cit appears to be about as near per- fection as can be reached in this day and age of the world, I did not in- tend ito open up the subject of liquor selling im the Tradesman at this time, because | think that is a question that can better be left ito the daily press, which thas plenty of space at its dis- posal for the discussion of ‘this subject. I am pleased to see the announce- ment in this week’s Tradesman that the Morton Hotel (Grand Rapids) has placed 100 of its 400 rooms on the American plan. This means that each guest who prefers the American to the European plan will receive a comfort- able room with tub bath or shower, breakfast, luncheon and dinner for $4. It has been a long time since a guest has been able to obtain so much ser- vice at the Morton for so simafl a sum. The new arrangement harks back to the era of Boyd Pantlind, when the old Morton was generally conceded to be one of the very best American plan hotels in ‘the counttry. Landlord Frost has been able ito preserve most of the best traditions of the old ‘hostelry and under his practiced eye and experienc- ed management the new plan will be given tthe best possible try out. I can imagine the interest the old-time land- lord in ‘his home beyond the skies is taking in ithe reversion to the plan he pursued with such satisfaction ito this guests for about forty years. In forcing Claude Hamilton into. in- voluntary bankruptcy the creditors may be able—if they conclude it is essential to their cause to do so—to bring about some disclosures concern- ing the acts of the bankrupt which would never have seen the light of day under the original arrangement. Un- der the plan Mr, Hamilton originally accepted he would have thad the whip hand. By throwing that arrangement in tthe air he has transferred the whip hand to his creditors, who may be so exasperated over his vacillating con- duct as to be inclined to make certain disclosures which would otherwise be kept in ‘the background. Tihe decree recently handed down against J. E. Frey and Carroll Sweet for about $160,000 by Judge McPeek, sitting in the Kent Circuit Court 4n place of Judge Brown, has not yet been signed by the presiding judge. The trial lawyers thave finally agreed on the wording of the decree, but Judge McPeek has been too ill at his home in Charlotte ‘to take the matter up. As soon as the decree is signed the defendants will take an appeal to the Supreme Court. Mr. Sweet in- sisted that he should not be included in the decree because the ‘had declined to serve as a receiver for the Grand Rapids Body Co. and asked that John P. Homiller be requested to take his place as an associate with Mr. Frey, but the trial judge brushed this con- tention aside on the ground that he had not been sufficiently thorough in insisting on the substitution, Judige McPeek’s decree was based on his belief that the receivers had handled their cause carelessly and that they had done things they should not have done without the consent of Judge Brown, in whose court the case was pending. E. A. Stowe. —_>- +____ Opportunity Knocks in Old-Fashioned Ways. (Continued from page 12) sold is as unsold as if not sold at all— which is what usually happens, Perhaps the two grocers first men- tioned above were so occupied “buy- ing night” that they were “too busy” to mote the loss of a perfectly good, prompt-paying $50 to $75 monthly customer—the woman who asked not of price, but was interested in tthe os- tensible specialty of both those mer- chanits—service. If so, they both thus lost out on many thousands of dollars in sales annually, because ithe incident I relate must have been fairly typical of their practice. But they both made straight and smooth the way of the chain, distributor, Opportunity continues to knock with commendable patience at every door. The fact that her knock has a familiar sound, that iit is quite usual im tone, that we can know within a few minutes of when she will call, that it ds old-fashioned to knock instead of pushing a button—we must let none of these ‘humdrum features deaden our hearing. Consider the actor. He “reads’’ the same lines over and over again, daily, nightly, often for weeks, sometimes for months, occasionally—as in Abie’s Irish Rose—for years on end. How utterly sick he must get of them. But the successful actor knows that he must continue his readings as if he never saw the words before, if he is to attain, and ‘hold success. Business men must be alive to mew developments and methods. We must not fail ito sense advances toward modernization. We cannot afford to overlook any of the latest angles, But let us remember ithat buying, prepar- ing and eating of foods is a famil:ar phase of life and hold in deep respect a ees So ee ere ee ee ee 23 all usual demands and requirements of For those are neither out- worn nor are they liable to become so. Paul Findlay. ———_.»-.->———_—— Rayon Curtains To Be Featured. service, Demand for rayon in curtains will be the outstanding note in business for the coming season, Curtains of all- rayon along with numbers in which rayon is with cotton will be featured in all price ranges. A num- ber of converters are now experiment- ing with a variety of designs for Fall and will show their lines to producers before the end of the month, Current business is confined to extreme low- end goods, with curtains to retail at 49 ‘to 69 cents, in pastel tones anid ruffled styles, selling in large volume. mixed ——» ~~ ____- Profits snared at the cost of patriot- ism may prove too costly. GREENE SALES CO. SPECIAL SALES CONDUCTORS Reduction — Money-raising or Quitting Business Sales. 142 N. Mechanic St. Phone 9519 JACKSON, MICHIGAN Sand Lime Brick Nothing as Durapie Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Coo! in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan ‘Business Wants Deparument Advertisements inserted under this heag for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department. $4 per inch. Payment with order is required, as amounts are too small to open accounts. For Sale—Shoe and clothing stock, es- tablished for years. Excellent location. Carries best line of merchandise. Reason for selling, ill health. Sell one or both. Address No. 518, c/o Michigan Trades- aa ae Sake : 518 ill pay cash for any stock of mer- chandise, none too large or too small. Write, phone, or wire. L. LEVINSOHN, Saginaw, Mich. 24 MEN OF MARK. Ted Beecher, New Manager: of the Crathmore Hotel. Ted Beecher was born Aug. 20, 1880, at Lima, Indiana. His father was of English and Irish descent; his mother was descended from the Netherlands Dutch. When he was six years old the family removed to Sturgis, where Mr. Beecher lived fourteen years. Dur- ing this time he completed the literary course at the Sturgis high school and also took a course at the Howe Mili- tary school at Howe, Ind. Mr. Beecher’s first venture into the business world was as clerk at the Elliott House, at Sturgis, where he remained six months. He then went to Jonesville, where he clerked in the Wilbur Hotel thirteen months. His next change was to the Stratford Ho- tel, at Cincinnati, where he acted as clerk and book-keeper for fifteen months. The next four years were devoted to the Grand Hotel in the same city, where he acted as relief clerk, taking care of all the positions in the office. He then became chief clerk of the English Hotel, at Indian- apolis, where he remained two and a half years. He then opened the Pres- ton Hotel, at Louisville, as manager, remaining ‘one year. The _ following year he acted as assistant manager of the Seelbach Hotel. He then removed to Evansville, where he acted as man- ager of the St. George Hotel for one year. He then removed to Omaha, where he acted as assistant to the superintendent of the commissary de- partment of the Chicago, Northwest- ern & Omaha Railroad for a year and a half. He then took the position of steward at the St. Julian Hotel, at Dubuque. Nine months later the ho- tel burned and two weeks later he came to Grand Rapids and took the position of clerk of the Pantlind Hotel under Sidney Steele. He acted as clerk of the new Pantlind under the man- agement of Clifford M. Lewis for a year. He then entered the employ of the National Biscuit Co. as traveling salesman under Al. Packard, who was then local manager. His first terri- tory was Manistee and then Kalama- zoo, including the surrounding towns. He subsequently acted as special sales- man under Mr. Bush, district ‘sales manager, and George C. Hurley, man- ager. During the three years he was connected with the Detroit district, he acted as sales manager of the Saginaw office for six months, and he was then given the Batlte Creek territory, which he covered for a year and a half. On the opening of the Rowe Hotel he acted as night manager for one year ander C. L. Holden. When Ernie Nier became manager he acted as as- sistant for two and a half years. The next two and a half years were de- voted to selling Alabastine on the road, his territory covering lower New York, all of Pennsylvania and parts of Maryland, Delaware and Virginia. He then associated himself with the Mor- ton Hotel as promotion manager. This position he filled for about a year. He then went to the Pantlind in the same capacity for two and a half years. wire en a TC a I Sturgis. MICHIGAN TRADESMAN On account of the shifting in the ownership of the Crathmore Hotel from Landlord Mertens to the bond- holders, Mr. Beecher was made man- ager of that hotel on May 5. He will make no change in tthe staff and will cont:nue ithe hotel on the European plan, Mr, Beecher was married Sept. 28, 1922, to Mrs. Loula E. Ryder, of They have no children, Mr. Beecher thas only one hobby that he owns up to and that is hard work. He plays bridge and iis fond of his connection with the Elks. He is also a member of York Lodge, F. & A: M., Grand: Rapids, and K. P. Lodge No. 56, Ind*anapollis, Mr. Beecher attributes his success in the hotel and other fields he thas cultivated to hard work. ‘He is con- Questions and Answers of Interest To Grocers. No. 1. Question—When was the first association of grocers formed? Answer—In London, back in 1345, the first grocers’ company was formed- At the first meeting arrangements were made for burying poor grocery mem- bers, for clothing the members in a suit of livery once each year, for dues, and for a priest to pray and sing for the company. No. 2. Question—What is the trade definition of sorghum syrup? Answer — Sorghum syrup is the syrup obtained by the clarification and concentration of the juice of sugar sorghum and contains not more than 30 per cent. of water, nor more than 6.25 per cent. of ash. Ted Beecher. ceded to be one of the most painstak- ing men connected with the hotel business and his career with the Crath- more will fully demonstrate his ability to ‘handle any ordinary hotel proposi- tion with signal success. Many chang- es in the arrangement of the Crath- more and in the furnishings of the hho- tel are planned by the new manager. During the period of economic dis- location through which we are passing, life insurance has been a major factor in maintaining stability and will con- tribute ito recovery. The mighty reser- voir of capital and security which in- surance represents is an asset to the individual, the family and the coun- try.—Herbert Hoover. 2-2 Reflation is preferable to revolution. BN al No. 3. Question—How is chocolate obtained? Answer—By cocoa beans grinding the roasted to a pasty mass and moulding this into tablets. The cocoa beans are the seeds of the pod-like fruit of the cacao tree, which grows in the trapics: The pods have a hard, thick shell, and are from six to twelve inches long and from three to four and one-half inches in diameter. There are from twenty to fifty beans in each pod. After the hard shells of the pods have been broken, the seeds are clean- ed, dried, cured, roasted, crushed, and ground. It is the roasting that de- velops the familiar chocolate flavor. (No chocolate may be so labeled un- less it contains not less than 45 per May 18, 1932 cent. of cocoa fat, and fat the beans naturally contain). No. 4. Question—How many of the common paper bags are there bundle? Answer—Five hundred. No. 5. Question—From what is malt vinegar made and for what is it used? Answer—Malt vinegar is usually made by fermenting barley malt, and sometimes by fermenting the malt of other cereals. It is generally used for pickling purposes. No. 6. Question—What are the so- called unsophisticated foods? Answer — This phrase is used by Lieut. Col. Robert McCarrison, a dis- tinguished British military surgeon. He uses the term in reference to whole grains, milk, eggs, fruits and vege- tables. No. 7. Question—Does rain on fruit c2use it to spoil? Answer—The Department of Agri- culture says that the fruit crops usually suffer after a rainy spell because of the fact that rain spreads diseases. The rain which falls on diseased fruit usu- ally carries the germs to the fruit and leaves of the lower branches. Most fungus diseases of fruit trees are pro- moted by the existence of dampness. No. 8 Question—Is it practical for a neighborhood grocer to advertise in the city newspaper? Answer—As a rule, the neighbor- hood grocer’s business is confined to a section of the city only. If he ad- vertises in the city newspaper he buys considerable circulation not in his log- ical trading area that will tend to in- crease his advertising cost out of pro- portion to results. in a No. 9. Question—How is scrapple made? Answer — Genuine old-fashioned scrapple as originated by the Pennsyl- vania Dutch is made by boiling a young pig’s head. The meat, when it drops from the bones, is minced, put back into the soup, thickened with buckwheat or corn meal, and seasoned. It is then cooled, sliced and _ fried. Scrapple, so called, is also made from the was:e parts of fresh pork. No- 10. Question — Is the tuna a smooth-skinned fish or does it have scales? Answer—The tuna belongs to the mackerel family and has no scales. —>~2~>_____ ‘Mason—oO, |S. Cipper thas purchased the interest of Charles H. Clipper in the ‘Mason City Bakery, a wholesale and retail esitablishment with a soda fountain and grocery department in connection. ———_>2+~+_____ Marine City—Andrew Friedricks has been named receiver for the cloth- ing firm of Zimmerman Bros., by Cir- cuit Judge William Robertson. His bond has been fixed at $1,000. o>» -__ Wayne—Weyand Bros., who con- duct a grocery and meat store on Monroe avenue, have opened a second establishment at the corner of Michi- gan avenue and North Clark street. ——_+-~e + _____ He who wishes the good of others has already secured his own. ——_>~- + ___ Trying is succeeding. ap me pare mmemeenay peices roe NE PEE ee I aN Ae dias a ee cn Coffee The brands that make satisfied consumers and sold by independent merchants only. Quaker Imperial Morton House Majestic Nedrow Boston Breakfast Blended Breakfast Cup Quality Coffee that Satisftes. LEE & CADY Fast Selling Lines mean rapid turnover of stock — less money invested and more profit for you. It is to your advantage to push Baking Powder Same Price for over 40 years 25 ounces for 25c The price is on the package and in all K C Baking Powder advertising. Your profits are always protected. The turnover is fast. Millions of Pounds Used by Our Government Cr A We Believe You Are Entitled to a Profit on All Merchandise You Handle or is Distributed to Your Customers We don’t believe in the distribution of free samples or free merchandise to the consumer unless such merchandise pays the merchant his full profit which includes the expense of handling when handled by him. — MUTUAL INSURANCE. (You participate in the profits) OUR DIVIDEND RECORD 25% to 40% on Fire and Allied Lines 124% to 25% on Casualty Lines CLASSES OF INSURANCE WRITTEN Fire Plate Glass Tornado Explosion Hail Compensation Rents Automobile Use and Occupancy Aircraft Damage Leasehold Liability of all kinds Sprinkler Leakage Burglary Riot and Civil Commotion Hold Up FINANCIAL STRENGTH OF COMPANIES REPRESENTED Assets $65,931,787.14 — Surplus $23,396,338.15 The Mill Mutuals Agency Lansing, Michigan Mutual Building Phone 20741 We cover the Lower Peninsula of Michigan