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Forty-ninth Year GRAND RAPIDS, WEDNESDAY, MAY 25, 1932 Number 2540

 

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May 30 1932

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MEMORIAL DAY

There is a cadence in the march of men,
There is a rhythm in the beat of drums,
That, on this day, sweep over us again,
When down the street the blaring bugle comes.
And then we turn to learning and to sums,
Pursuing fame, adventuring in debt;
Returning care our leaping pulse benumbs—
We leave the open window, and forget.

We need reconstruction,

I would we might remember, might recall,
Not only this, the panoply of war,
But trench and field, the prison pen, and all—
Remember longer and remember more.
At night we close the window, lock the door,
And seek some cot in quiet peace concealed
That they who once the starry banner bore
Bequeathed to us upon some gory field.

need to feel

Not just this moment's thrill of martial pride
But all the year the faith as strong as steel

For which the soldier fought, for which he died.

By night, by day, and here, the country wide,
The soldier's spirit must abide again,

In war our guard, in days of peace our guide—

 

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In war the soldier, peace the citizen!

DOUGLAS MALLOCH

 

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to attend the National
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St. Louis, June 6, 7, 8
and 9 at the Hotel Jef-
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world of ideas out of
it. And you'll have a

grand time, too.

 

All railroads make a special offer of—Fare and
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Days. Get your certificate when buying ticket.

 

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Tell them of the

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The millions of dollars spent each year by Mich-
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And wherever you go, dispel worry by tele-
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_iknown from the Canadian Border to the Gulf—and from New
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The Corduroy Dealer organization dots the nation’s map in
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Forty-ninth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids,

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES areas follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cente
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
ald, 25 cents; issues five years or more old 50 cents.

 

Entered September 23, 1883, at the Postoftice of Grand
Rapids as second class matter under Act of March
3.1879.

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

eee

COMMERCIAL SIDE OF ITALY.
Her Industries Afford Business Build-
ing Opportunities For America,
[All Rights Reserved.]
Beginning his chapter on Art in
Italy, Schoonmaker relates an anec-

dote which I condense thus:

“Once J lunched in a small Floren-
tine trattoria—one of the places where
cabmen and clerks spend seven lire on
4 meal with wine. It was a very
humble trattoria, the waiter, Antonio,
with a table cloth for apron and a coat
that had seen better days. A salesman
from Siena shared my table; had fin-
‘shed business and come to Florence
to see the Bargello. He. was disap-
pointed, There was not a piece worthy
the hand of Jacopo della Quercia. Ah,
Jacopo—there was an artist; he would
not give a fig for Donatello. Just then
Antonio brought our spaghetti. He
heard and took it as a personal affront.
He became very angry. He quoted
Dante; he quoted Vasari; he quoted
his brother-in-law; shook his finger
under the nose of the signore from
Siene, calling him an ignorant fool and
a great pig. People stopped talking.
The proprietor came to listen. The
man from Siena rose. I expected a
fight, but he only rang a five-lire piece
on the table, picked up his coat and
walked out. Half up the stairs to the
street he turned—‘and you Florentine
dogs who think Brunelleschi an archi-
tect; if you would see a cathedral you
should come to Siena’—and was gone.

“tT tell this story because it is quite
ordinary. Art, in Italy, belongs not
to the highbrows, but to the people at
large; to a Tuscan a subject no less
interesting and far more debatable than
the latest nuances of Fascismo.”

Now, ‘Schoonmaker is perfectly
right. Nobody could visit Italy with
his eyes open and fail to observe the
perfection to which art, exemplified
especially in painting, sculpture and
architecture, has been developed; and
I expect to go into that later on, The
on is on me now—and it is in-
in rhapsodic

 

temptati
sistent—to lose myself

RSS

 

GRAND RAPIDS, WEDNESDAY, MAY 25, 1932

description of and comment on the
giants of intellect and surpassing skill
whom Italy has produced in all de-
partments of the (finer things of life;
for she has surpassed in all of them.
But during all our Italian contacts and
experiences, [ felt that this phase of
Italian life and history had been dwelt
on too exclusively, while her every
day, practical, workaday, bread-win-
ning life had been so left out of every
picture as to leave an impression that
Italians were dreamers only—perhaps
living on locusts, wild honey and song.

Truth is that the average and typical
Italian people live in grinding privation
and a poverty inconceivable to any
American who has not seen it. They
work—men, women and_ children—
from the rising of the sun until the
going down of the same with a de-
voted intensity which only the fittest
among physical specimens could sur-
vive. That is, most days. They do
have holidays, many of them scattered
over the calendar, each assigned to one
or more of the interminable list of
saints canonized to date, and on those
days they rest with intensity com-
mensurate with the work they do or-
dinarily.

I have hinted at this condition else-
where. But also, as I likewise have
indicated, Italy is one of the smartest
among nations though her people are
among the most ancient; and the job
of young nations is to grow, develop
and fulfill their destiny in the hard
practicalities of life. Let us have this
angle on Italy in mind as I write what
I well know must be inadequate, dis-
cursive notes on how this nation, which
has been re-unified since 1870 for the
first time since the days of the Empire,
is meeting the beckoning future.

To begin with a fair conception of
our subject, let us touch Italy’s loca-
tion, environment, physical geography
and population. Italy proper, consist-
ing of the boot-leg peninsula—no
double meaning intended—and the
islands of Sardinia and Sicily, has an
area of close to 110,000 square miles or
about equal to our state of Nevada.
New Hampshire with 9,341 square
miles affords our nearest parallel to
those islands, Sardinia having 9,187
and Sicily 9,936 square miles. But
whereas Nevada holds about 100,000
people and New Hampshire 465,000,
Italy, all considered, has about 45,-
000,000 population.

It may help us to accuracy of com-
parison to think of one person to the
square mile in Nevada, less than fifty
in New Hampshire and 409 in Italy.
Or if we think of our continental
United States as a whole, with 3,000,-
000 square miles and 130,000,000 peo-
ple, we have an average of forty-three
persons to the square mile, slightly
more than one-tenth the density of
Italy.

Taking it the other way around, if
we had Italy’s density, our population

would be about 1,200,000,000, or nearly
all the people in the world; but with
this striking difference in our favor:
That all those people could live here
in comfort on a plane not conceivable
by Italians, for we have resources so
varied and abundant that every need
could be provided for liberally, where-
as Italy is utterly without many things
regarded as essentials to-day—oil and
coal, for example—and has but scant
supplies of others, such as iron and
timber.

For another bit of orientation: In
Rome we are distant 300 miles from
North Africa, 650 miles from Paris,
600 miles from Athens, 1,200 miles
from Alexandria and 1,000 miles from
Madrid, all measured in a bee line. The
shortest of those distances is about
two-thirds the rail distance between
San Francisco and Los Angeles—or
New York and Buffalo—while the
longest about equals that between New
York and Peoria. But while distances
are small from our standpoint, the
variation in peoples is all but anti-
podial.

I do not expect to write my impres-
sions of commercial Italy in orderly
sequence because observations were so
sketchy, so combined with and mostly
subordinated to the simple enjoyment
of travel among strange peoples in
novel environment, that no _ logical
study was even attempted. But it
seems to me that even the most casual
observations must lead to the convic-
tion that Italian industries afford pre-
ferred business building opportunities
for American merchants because of the
way in which the product of individual
handicraft dovetails into and supple-
ments our mass production methods.
A simple recital of what we saw, plus
such statistical and other information
as I gathered, may be as good a plan
as any to convey what may be helpful
about our impressions,

Let us, then, travel together, taking
notes—perhaps not too seriously—as
we go.

Between October 20 and the end of
January, we gave Italy the once-over.
During those weeks we saw Naples,
Rome and Florence with numerous
side trips to Amalfi, tiny seaport, once
a “republic” in its own right, now and
long since headquarters for drawn
linens; ‘Sorento, home of wooden in-
lays; Deruta, whence comes Italy’s fin-
est majolicas. Our stays in those towns
were from two to four days each. Our
first stop in Florence lasted three
weeks — unquestionably a fascinating
place which, despite its centuries of
turbulent history, is young, new and
vigorous, as befits a city of the living
present whose outlook is toward the
future.

We get many things from Florence,
some made there, others assembled
from various Italian specialty centers.
Florence makes leather goods in in-
finite variety; majolicas; laces; Ameri-

ADESMAN

Number 2540

can hand-made shoes-made, neverthe-
less, right there; cheap glassware; an-
tiques, genuine and spurious; men’s
and women’s straw hats; jewelry of
certain popular kinds, including stone
settings without a peer anywhere and
fine mosaic inlays. Florence also
gathers and exports Como silks, Milan
tapestries and vast quantities of
Neapolitan gloves, These are the prin-
cipal lines.

The goods are richly, delicately
beautiful. Because everything is hand
made, there is individuality in each ar-
ticle, in every bit of drawn work or
what have you. One therefore won-
ders why most American stocks are
such humdrum commonplaces in the
import sections. A resident buyer in
Florence who purchases for some
sixty great American department and
specialty stores, to whom | shall have
many occasions to refer, answers this
query,

“That is because every buyer in
your stores has the merchandise man-
ager on his neck holding him down to
lines already known to be salable. Be-
cause his department record hangs
over him, he hesitates to experiment
with new things.”

That is familiar truth to all
know our department stores. It is
one weakness of great organizations.
Men dodge responsibility. The mer-
chandise manager curbs buyers be-
cause he is curbed by the office, and
the office is held down by the board of
directors or the single big ‘boss, all in-
terested only in comparative annual
showings.

Here is one indication how depart-
ment stores, in general our best retail
business line, suffer disadvantage in
contrast with individual merchants.
Indivduals are their own masters, can
use their own initiative, taste and
judgment with no thought of a “high-
er up.” Hence we see conspicuous in-
dividual successes in every city,

Our stay in Italy did not coincide
with “the season.” This was fortunate
because we thus saw business in its
presently normal condition, the con-
dition familiar to Italian ‘business men
nineminths in each year. We were not
therefore deceived by even such mod-
erate activity as prevails during the
height of the travel season.

The season begins in February and
lasts until some time in May, but the
time of full activity is March to May,
and we were in Florence in January.
Making full allowance for that, the
aspect of the shops was nevertheless
simply appalling. We are all accus-
tomed to slow business in the United
States these days. We find our stores
quiet. ‘There is evidence of short
handedness. \Salespeople are often not
posted as well as we are accustomed to
find them. Service generally shows
considerable letdown. But in Italian
shops one finds not a single customer.

(Continued on page 24)

who

 

 

SOME TRENDS IN TRADE.

*

 

Sidelights on the General Business:

Situation,» | ae
Car loadings figures during the fort-

night proved disappointing to those.

who still hope for a late seasonal up-
turn in general business activity. The
actual declines were small, but the rate
of decline from a year ago was accel-
erated.

The steel industry is operated cur-
rently at about 24 per cent. of capacity
and has shown slight gains for three
successive weeks. In both pig iron
and steel ingots April set a new low for
the depression with a daily rate com-
parable to the July, 1921, level. The
daily ingot rate of 47,685 gross tons in
April compares with 52,253 tons in
March, and 50,092 tons last December,
which was the previous low mark.

Electric power production during the
fortnight continued to show declines
averaging around 12 per cent. from
last year.

There has been no noticeable loosen-
ing up of credit by banks in the last
fortnight, but the groundwork is being
laid for expansion, In the last four
weeks the Federal Reserve System has
bought about 100 million dollars’ worth
a week of Government securities, which
member banks used mostly to pay off
their indebtedness and accumulate a
reserve. On the basis of current re-
serves the New York banks alone could
expand their credit to the extent of a
billion and a quarter dollars. Their
record of new loans, however, is mis-
erable.

Money in circulation during the week
of May 4 rose fifty million dollars.
To a slight extent this was seasonal,
but in view of the quiet business situa-
tion it must be assumed that part of
the increase was due to ho0arding.

During April seventy banks closed
their doors, and twenty-five re-opened.
January was the peak month for bank
failures, with 361; February had 128;
March fifty-three.

The size of the Government’s deficit
is widely misunderstood because the
United States has no capital invest-
ments in a book-keeping sense, and
every dollar, for example, which is
loaned by the Reconstruction Finance
Corporation, is reflected in the Treas-
ury deficit, The 250 million dollar
debenture issue just purchased by the
Treasury from the R. F. C., and the
500 million’ dollars previously subscrib-
ed to the capital of that body are fig-
ured as additions to the deficit.

The Wm. Wrigley, Jr. Co. placed
an order last week with the Interna-
tional Handkerchief Manufacturing
Co. for more than six million cotton
handkerchiefs made up from cotton
which the Wrigley Co. accepted from
customers in twelve cotton states in
exchange for its chewing gum. The
handkerchiefs will be offered to dealers
under a combination arrangement of
six handkerchiefs and three boxes of
chewing gum for $2, total retail value
$3.60. Recently Wrigley purchased
seven million silver teaspoons from
Oneida Community and sold them to
dealers in a combination offer. ~

The figures on imports of tea by

the United States indicate a heavy

 

MICHIGAN TRADESMAN

progressive decline in tea from Japan
and Formosa during the nine months
ending March 31, and an equally steady

-increase in the importation of India tea.

The intelligent and resolute million
dollar newspaper campaign of the In-
dia Tea Bureau deserves most of the
credit.

Oil, the most ungovernable of in-
dustries, now seems to be getting un-
der control through unified action of
the companies in the Mid-Continent
areas, aided and abetted by state action
in Oklahoma and Texas. Very little
wildcatting is being done. Even the
major companies have given up their
wild scramble for acreage and in the
aggregate have surrendered many mil-
lion acres of prospective oil land held
under lease rather than pay rentals.
The industry seems definitely headed
for a balance between potential supply
and demand.

Those who watch automobile statis-
tics for indications of the public’s wil-
lingness and ability to buy, see a few
favorable signs. Currently there are
month-to-month gains. The March
output of motor vehicles gained 3.4 per
cent. over February. April production
held about even with March, and May
is likely to show a 40 per cent, gain
over April. These figures seem en-
couraging until one notices that they
are 50 per cent. below 1931.

Makers of electric refrigerators had
the same experience in the first quar-
ter as Chrysler—sales up and revenue
down. Members of the N. E. M. A.
sold 146,850 units in the first quarter
of 1932 as against 144,740 units last
year, but price reductions reduced the
dollar volume from $18,682,000 to $15,-
874,000.

The Ringling Brothers, Barnum &
Bailey Circus took $650,000 out of New
York this year, an increase of 15 per
cent. over last year, and the most
profitable New York engagement in
many years. It went from New York
to Boston, where it continued to show
gains over last year. John Ringling
improved his show, amplified his ad-
vertising program and made it pay.

No domestic or foreign orders for
locomotives, freight or passenger cars
were placed during April.

The New York Telephone Co.,
which is the largest operating unit of
the Bell System, reports March oper-
ating income of $4,002,103 against $4,-
109,240 for March last year. The
March showing was more favorable
than either January or February.
Gross revenues in March declined 2.5
per cent. from last year.

The 1931 report of E. R. Squibb &
Sons shows net earnings 5 per cent.
greater than in 1930. Carleton H. Pal-
mer, president, said in his report that
advertising expenditures in newspapers
and magazines were substantially in-
creased last year. The company is
continuing the five-day week in labora-
tories and offices without reduction in
pay.

Combined net profit for the first
quarter of a group of 170 industrial
corporations aggregate twenty-one
million dollars, which compares with
nine million in the preceding quarter,
and 107 million in the first quarter of
1931. Deficits were reported by 43 per

cent. of the companies as compared
with 28 per cent. last year.

Mississippi is the first state to adopt
a general retail sales tax as a major
method of raising revenue. The im-
post of 2 per cent. falls directly on
the consumers. The plan has been in
operation for a fortnight, and thus far
the predicted “revolution” has not
taken place.

Nine thousand producers of Cali-
fornia grapes are demanding revision
of the prohibition amendment, and
take the position that they have been
“betrayed” by the Federal Govern-
ment through the court decision out-
lawing wine-making in the home.

Twelve hundred bushels of wheat are
needed now for the interest on a
farmer’s $10,000 mortgage. In 1920
only 240 bushels were needed.

—_+2+>___
Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, May 18—In the matter
of Winner Baking Co., Bankrupt No.
4454. ‘The final meeting of creditors has
been called for June 1. The trustee’s final
report will be approved at such meeting.
There will be no dividend for creditors.

In the matter of Ernest A. Prange,
Bankrupt No. 4684. The final meeting
of creditors has been called for June 1.
There probably will be a small first and
final dividend for creditors.

In the matter of Garrison Tile and
Marble Co., Bankrupt No. 4785. The final
meeting of creditors has been called for
June 1. The trustee’s final report will be
approved at such meeting. There prob-
ably will be a small first and final divi-
dend for creditors.

In the matter of Caesar J. Meinhardi.
Bankrupt No. 4769. The final meeting of
creditors has been called for June 1.
The trustee’s final report will be approved
at such meeting. ‘There probably will
be a small first and final dividend to
creditors.

In the matter of George T. Hunter,
Bankrupt No. 4740. The final meeting of
creditors has been called for June 1. The
trustee’s final report will be approved at
such meeting. There probably will be 2
small first and final dividend to cred-
itors.

In the matter of Clara P. Earl, Bank-
rupt No. 4512. The final meeting of cred-
itors has been called for June 1. The
trustee’s final report will be approved
at such meeting. There may be a small
first and final dividend for creditors. °

May 18. We have received the sched-
ules, order of reference, and adjudication
in the matter of Charles Cleveland Gra-
ham and his occupation is that of a
plumber. ‘The scedules of the bankrupt
show assets of $330, with liabilities listed
at $5,989.96. The court has written for
funds and upon receipt of same the first
meeting of creditors will be called.

May 18. We have received the sched-
ules, order of reference, and adjudication

in the matter of George A. Mallick,

Bankrupt No. 4902. The bankrupt is a
resident of Grand Rapids, and his occu-
pation is that of a laborer. The schedules
of the bankrupt show assets of $250, with
liabilities listed at $1,534.25. The court
has written for funds and upon receipt
of same the first meeting of creditors
will be called.

May 6. On this day adjourned final
meeting in the matter of Paul Weinberg,
Bankrupt No .4632, was held. Trustee’s
report and account was approved and
allowed. Bills of attorneys approved.
Contested claims considered and passed
on, _ Order made directing payment of
administration expenses, preferred and
secured claims and first and final divi-
dend of 4.2 per cent. to general creditors.
No objections to bankrupt’s discharge.
Meeting adjourned without date and files
will be returned to district court in reg-
ular course.

May 18. On this day special meeting
of creditors was held in the matter of
DeVaux-Hall Motors Corporation, Bank-
rupt No. 4786. Trustees present and rep-
resented by attorneys. Creditors present
in person and represented by attorneys.
Report and account of receivers in bank-
ruptcy considered and approved. Bill of
attorneys for receivers and attorneys for
bankrupt considered and approved. Peti-
tion of trustees for direction as to pro-
cedure with reference to certain claims
and certain alleged preferences consid-
ered and trustees were authorized to in-
stitute suit on certain of the alleged
preferences. Sales of certain assets by
the trustees ratified and confirmed. Meet-
ing adjourned without date.

May 16. On this day first meeting of
creditors in the matter of Joe Wepman.
doing business as Joe’s Cut Rate Store,
Bankrupt No. 4860, was held. Bankrupt
present in person and by attorney. Cred-
itors represented by attorneys. Bankrupt
Sworn and examined before reporter.
Claims allowed. Fred G. Timmer, Grand

May 25, 1932

Rapids, trustee. bond $100. Meeting aq-
journed to June 6.

- On this same day ‘was held first meet-
ing of creditors in the matter of Stanley
Marczynski, doing business as Gold Star
Bakery, Bankrupt No. 4885. Bankrupt
present and by attorney. Creditors pres-
ent and by attorneys. Bankrupt sworn
and examined before reporter. im:
proved and allowed. Fred G. Timmer,
Grand Rapids, trustee; bond $300. Meet-
ing adjourned no date.

May 19. We have received the sched-
ules, order of freference, and adjudication
in the matter of George B. Ferris, Bank-
rupt No. 4993. The bankrupt is a resident
of Grand Rapids, and his occupation is
that of a buyer and seller of chickens.
The schedules of the bankrupt show a,;-
sets of $1,931.69, with liabilities listed at
$67,655.98.

May 17. First meeting of creditors in
the matter of Mileham-Ruck Construc-
tion Co., Bankrupt No. 4871. was held.
Bankrupts were present in person and by
attorney. Creditors present in person.
Claims proved and allowed. Roy Mileham
and Chris Ruck, copartners. each sworn
and examined before reporter. M. N
Kennedy, Kalamazoo, trustee.
adjourned without date.

On the same day first meeting of cred-
itors of Roy Mileham, individually, Bank-
rupt No. 4869, was held. Bankrupt pres-
ent in person and by attorney. Creditor
present in person. Claims proved and
allowed. Bankrupt sworn and examine
before reporter. M. N. Kennedy, Kala-
mazoo, Trustee. Meeting adjourned with-
out date.

On the same day meeting of creditors
of Chris Ruck, individually, Bankrupt
No. 4870, was held. Bankrupt present in
person and by attorney. Creditor present
in person. Claims proved and allowed.
Bankrupt sworn and examined before
reporter. M. N. Kennedy, Kalamazoo,
trustee. Meeting adjourned without date.

On the same day first meeting of
creditors of Henry Gildemeister, Bank-
rupt No. 4882, was held. Bankrupt pres-
ent in person and by attorney. Claims
filed. Bankrupt sworn and _ examined
without reporter. Fred G. Timmer,
Grand Rapids, trustee. Meeting ad-
journed no date.

On the same day first meeting of cred-
itors of Cecil Faust Haight, doing busi-
ness aS Haight Hardware, Bankrupt No.
4883, was held. Bankrupt present in per-
son and by attorney. Creditors repre-
sented by attorneys. Claims proved and
allowed. Bankrupt sworn and examined
without reporter. Fred G. ‘Timmer,
Grand Rapids, trustee. Meeting adjourn-
ed no date.

May 16, 1932. In the matter of Stanley
Marczynski, individually and doing busi-
ness. as Gold Star Bakery, Bankrupt No.
4885, first meeting of creditors was held.
Bankrupt present in person and by at-
torney. Creditors present in person and
by attorneys. Bankrupt sworn and ex-
amined before reporter. Claims proved
and allowed. Fred G. Timmer, Grand
Rapids, trustee. Meeting adjourned with-
out date.

On this same day first meeting of cred-
itors of Joe Wepman, individually and
doing business as Joe’s Cut Rate Store,
Bankrupt No. 4860. was held. Bankrupt
present in person and by attorneys.
Creditors represented by attorneys.
Bankrupt sworn and examined before re-

Meeting

porter. Fred G. Timmer, Grand Rapids,
trustee. Meeting adjourned to June 6.
May 19. We have received the sched-

ules, order of reference, and adjudication
in the matter of John M. Kelly and Merle
E. Miller, copartners doing business as
Kelly and Miller, Bankrupt No. 4909. The
schedules of the bankrupt show assets of
$377.76, with liabilities listed at $1,009.61.
The bankrupt concern had its residence
in Grand Rapids. The court has written
for funds and upon receipt of same the
first meeting of creditors will be called.
The list of creditors of said bankrupt
is as follows:
City Treasurer, Grand Rapids ~_--$ 7.60
O. J. Arnold, Grand Rapids ~------ é
Auto Appr, Detrot = 2 0
Auto Trim & Tire, Grand Rapids-_ 16.90
Automotive Parts, Grand Rapids__ 53.91
Brake Supply, Grand Rapids ----~-
Max Cobb, Grand Rapids
Electric Service. Grand Rapids --. 29.11
Harder Welding Co., Grand Rapids _ .io
Michigan Bell Telephone Co., G. R. 29.60
Meyer. Sanitary Rag, Grand Rapids _
Master Mechanics Co., Cleveland ~~ 25.1
Merchants Service Co., Grand Rap.
Osborne Co., Newark, N. J
Peiter Auto Co., Grand Rapids -- 22.6
Ruife Battery, Grand Rapids --_--- 14.85
Reed & Wiley. Grand Rapids ------
Standard Oil Co., Grand Rapids -- 74.9
Tisch Auto Supply Co., Grand Rap. 157.50
Zarbock Bros., Grand Rapids —-—--- 4.66
Central Michigan Paper Co.. G. R. | 9.0
Day Lite Illum. Corp., Chicago -- 36.00
May 19. We have received the sched-
ules, order of reference and adjudication
in the matter of John M. Kelly, Bankrupt
No. 4905. The bankrupt is a resident of
Grand Rapids, and his occupation is that
of one of the conartners of Kelly & Mil-
ler. The schedules of the bankrupt show
assets of $4757, with liabilities of $1,622.01.
The court has written for funds and
upon receipt of same the first meeting
of creditors will be called. The list of
creditors of said bankrupt is as follows:
Jordan & Jordan, Grand Rapids $100.00
Hill & Markle, Grand Rapids ------ 160.00
Lucius Boltwood, Grand Rapids -- 300.00

 

   

 

 

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May 25, 1932

Herpolsheimers, Grand Rapids __-__ 60.00
O. J. Arnold, Grand Rapids ______ 24.20
Auto Appr., Detroit 2.005) 6.00

Auto Trim & Tire, Grand Rapids 16.50
Automotive Parts, Grand Rapids__ 53.57

Brake supply, Grand Rapids ______ 11.37
Max Cobb. Grand Rapids = 18.00
Electric Service, Grand Rapids  -_ 29.11
Ga RR: City Water Works, G. R._. 7.66
Harder Welding Co., Grand Rapids 2t)
Michigan Bell Tele. Co., G. R. __ 29.60
Meyer Sanitary Rag, Grand Rapids 5.40
Master Mechanics Co., Cleveland. 25.35

Merchants Service Co., Grand Rap. 4.02

Osborne Co. Newark, Noy. 25.69
Peiter Auto Co., Grand Rapids ___ 22.60
veed & Wiley, Grand Rapids ~_--- 45.00
Catherine D, Rose, Grand Rapids__ 276.00
Standard Oil Co., Grand Rapids __ 74.38

Sherwood Hall Co., Grand Rapids. 5.00
Tisch Auto Supply Co., Grand Rap. 157.30

Zarbock Bros., Grand Rapids ~-___- 4.66
Central Mich. Paper Co., Grand R. 9.00
Day Lite lum. Corp., Chicago ____ 36.00

May 19. We have received the sched-
ules, order of reference. and adjudication
in the matter of Merle E. Miller. Bank-
rupt No. 4906. The bankrupt is a resi-
dent of Byron Center, and his occupation
is that of one of the copartners in the
firm of Kelly & Miller. The schedules of
the bankrupt show assets of $425, with
liabilities listed at $1,413.01.. The court
has written for funds and upon receipt
of same the first meeting of creditors will
be called. The list of creditors of said
bankrupt is as follows: ‘
William E. Elliott, Byron Center $300.00
Dr. Wm. H. Veenboer, Grand Rap. 50.00

Dr. F. F. Gibs, Grand Rapids ___. 45.00
St. Mary’s Hospital, Grand Rapids 16.00
O. J. Arnold, Grand Rapids __—__ 24.20
Auto Appr.: Detroit 0 a 6.00
Automotive Parts, Grand Rapids__ 53.57
Auto Trim & Tire, Grand Rapids 16.50
Brake Supply, Grand Rapids ____ 11.37
Max Cobb, Grand Rapids 18.00
Elec, Service, Grand Rapids ______ 29.11
City Water Works, Grand Rapids__ 7.66
Harder Welding Co., Grand Rapids to
Mich. Bell Telephone Co., G. R. __ 29.60
Meyer Sanitary Rag, Grand Rapids 4.50
Master Mechanics Co., Cleveland. 25.35

Merchants Service, Grand Rapids 4.02

Osborme Co., Newark, Ni J. 99 = 25.69
Peiter Auto Co., Grand Rapids _... 22.60
Ruffe Battery, Grand Rapids _____ 14.85
Reed & Wiley, Grand Rapids ____ 45.00
Catherine D. Rose, Grand Rapids 376.00
Standard Oil Co., Grand Rapids -_ 74.38

Sherwood Hall Co., Grand Rapids 5.00
Tisch Auto Supply Co., Grand Rap. 157.3

Zarbock Bros., Grand Rapids ____ 4.66
Central Mich. Paper Co., Grand R. 9.00
Day Lite INum. Corp., Chicago ____ 36.00

In the matter of E. C. Potter, doing
business under the name and style of the
Potter Shoe Store, Bankrupt No. 4636,
trustee having heretofore filed his final
report and account, final meeting was
held on April 6. Bankrupt not present,
but represented by Wm. G. Bauer, attor-
ney. No creditors present or represent-
ed. Bidders were present interested in
accounts, notes and _ bills receivable
which were sold to Roman F'. Glocheski,
attorney, highest bidder. Claims proved
and allowed. Order was made for the
payment of expenses of administration
and a tirst and final dividend to creditors
of 13.2 per cent. No objections to dis-
charge. Final meeting adjourned no
date. Files will be returned to the dis-
trict court in due course.

In the matter of Ernest Wood, Bank-
rupt No. 4610. trustee having heretofore
uled his final report and account final
meeting was held April 6. Bankrupt was
present in person and represented by
attorney H. L. Bauer. Trustee was pres-
ent in person. ‘There were no creditors
present or represented. Claims were
proved and allowed. Order was made for
the payment of administration expenses
as far as funds would permit. No ob-
jection to discharge. Final meeting ad-
journed without date. Files will be re-
turned to the district court in due course.

In the matter of Anton Reim, individ-
ally and trading as Anton Reim & Co.,
Bankrupt No. 4630, trustee having here-
tofore filed his final report and account,
final meeting was held on April 6. Trus-
tee was present in person. Certain bid-
ders for accounts were present and the
balance of bills, notes and accounts re-
ceivable were sold to Roman F, Glo-
cheski, of Grand Rapids. Claims proved
and allowed. Order was made for the
payment of expenses of administration
as far as funds would permit. No ob-
jection to discharge. Final meeting ad-
journed without date. Files will be re-
turned to district court in due course.

In the matter of Douwe J. Vander
Kooi, Bankrupt No. 4894. The first meet-
ing of creditors has been called for
une 7.

: In the matter of Hama H. Bush, Bank-
rupt No. 4887. The first mteting of cred-
itors has been called for June he

In the matter of Herman F. Beckstrom,
Bankrupt No. 4890. The first meeting
of creditors has been called for June 7.

In the matter of Lyman W. Baxter,
Bankrupt No. 4892. The first meeting of
ereditors has been called for June_ T.

In the matter of Alden L. Sutfin,
Bankrupt No. 4889. The first meeting of
ereditors has been ealled for June Ge

In the matter of Howard Tait, Bank-
rupt No. 4891. The first meeting of cred-
itors has been called for June 7 :

In the matter of George B. Ferris,
Bankrupt No. 4893. The first meeting
of creditors has been called for June 8.

MICHIGAN TRADESMAN

In the matter of George W. Hansen.
Bankrupt No. 4899. The first meeting
of creditors has been called for June 8.

In the matter of Walter Rands, Bank-
rupt No. 4816. The first meeting of cred-
itors has been called for June 8.

In the matter of Charles Cleveland
Graham, Bankrupt No. 4903. The first
meeting of creditors has been called for
June 8.

In the matter of David N. Walker,
Bankrupt No. 4897. The first meeting of
creditors has been called for June 8.

In the matter of Howard C. Warrell,
Bankrupt No. 4895. The first meeting of
creditors has been called for June 8.

—_—_--.-~> > —___

Undertaking of the Team Work Group

Detroit, May 24—1I have been a
reader of your meaty magazine for
some time, although I have just re-
cenitly become a subscriber, It is one
of the best sources of communication
between the live and progressive busi-
ness men of the State and their
strongest point of contact, outside of
the commercial travelers. Especially
for ats splendid coverage of the pres-
ent business) conditions do [I recom-
mend it to the ‘traveling salesman,
whether he is a member of our United
Commercial Travelers or just plugging
it alone,

In line with the publicity given to
the U. C. T. Team Work plan I have
received many letters of enquiry from
merchants and manufacturers through-
out the state asking about this pro-
gram, .

For the benefit of these, for they are
too numerous for me ito write to andi-
vidually, I submit the following:

The end now being striven for by
the Team Work Group of the United
Commercial Travelers is a restoration
of business to the point where the
manufacturer, menchant and business
man can make a reasonable proifit from
their individual enterprise and the
salesman can also receive a legitimate
return for the time and effort he puts
into the selling of goods. To achiev-
ing this end we are putting the full
force of our organization, over 104,000
strong, into lighting ithe evils of price
cutting and the selling of cheap goods
of inferior quality. We are counter-
acting the injudicious peddling of de-
pressing news, destructive political
agitation and bad business practices
by awakening in the entire field of
business a consciousness of the im-
portance of personial contact in build-
ing confidence and improving mer-
chandising methods through the ad-
vancement of a higher code of ethics
for our profession with education of
the merchandiser or salesmen playing
a paramount pant in to-day’s picture.
We are inviting the salesmanager,
credit man, buyer, banker, chamber of
commerce and! other representatives of
various groups, to address us on their
problems, We, in turn, present our
side of the problem, thereby securing
that valuable contact which makes: for
better understanding and the estab-
lishment of confidence and faith which,
after all, is the thing which dumped
businiess into the low ebb period it has
experienced’ for tthe past two years.
Finally we might add that our iiter-
est in the fulfillment of this Team
Work program is not wholly unselfish,
for we hope ultimately to further gam
for this order, tthe recognition, respect
and support of all business men be-
cause of our constructive efforts. to
contribute something to the better-
ment of that business in which they
are vitally interested. That’s team
work,

May we presume on your generosity
again 'to ask you to invite your readers
interested in the betterment of busi-
ness to attend the opening of the
Grand Council convention at Kalama-
zoo on June 2 to hear James G. Daly,
editor of the Sample Case, our inter-
national maazine, speak on the subject
“How Team Work can and will help
business.” There will be no admission
charge. ‘Place, Burdick Hotel. Time,
8 p. m. I also extend a personal in-
vitation to you, yourself, to grace this
occasion with your presence.

A. G. Guimond,
Jurisdiction Director.

Items From the Cloverland of Michi-

gan.

Sault Ste. Marie, May 24—The
weather man was ‘good to us again on
Sunday, which was one of those de-
lightful summer days with the tem-
perature just right, taking the masses
to ‘the fishing grounds and resorts,
which help drive away business wor-
ries and help build up optimism and
courage for better business, which is
tlhe best tonic any doctor can prescribe.
It takes the Northland out in the open
to make life worth living, where na-
ture is the happy producer.

Dr. C. J. Ennis, one of our well-
known doctors left last week for
‘Montreal, where he will board the
‘steamer Duchess of York for Ireland,
where he will spend the summer with
relatives and friends. (He expects to
meet abroad the Rev. Father J. J.
Stenglein, a close friend, who is also
touring Europe this summer,

Wm. [Massey, proprietor of the
Massey ‘House, at Brevort Lake, open-
ed the house Sunday for the season.
Tihis ts one of the delightful resonts
where the fishing is good. Lots of
boats and launches can be had for
hire, Cottages for rent and a good
dance hall in connection, Mr. Massey
is: an old timer at the resort business
and knows how to make his guests
enjoy the time spent at his popular
resort,

The Lincoln cafe opened last week,
after undergoing repairs and rediecor-
ating and will be in readiness for the
tourist business again for this season.
James 'Biskus, the proprietor, returned
last week from Florida, where he and
his wife spent the winter. Jim, as he
is) known here, relates an interesting
time spent in Florida, where he met
numerous ‘Sooites, especially meeting
Mr. and Mrs. Cameron, who also
spend the winters in Florida. The
Cameronis live on a river bank which
is a noted alligator stream and Mrs.
Cameron succeeded in taming a four-
teen foot alligator which she calls
Billie, This monster comes at her call,
eats out of her hand and will linger
around the place while she is spending
the time. The interesting fact is thait
no other person seems to be able to
get a response tto their call to Billy,
neither will he accept food from any-
one Ise. Jim says that it sounded as
if a boat was rushng to the dock with
swells rolling up to the shore when
Mrs, Cameron calls Billy, Jim also
met Capt. H. Fisher, of the coast
guards, another one of our former dis-
tinguished Sooites, who has recently
been transferred ito the South in com-
mand of the U. S. Fleet in the Florida
territory.

The Delta Chemical and Irom Co.
plant, at Escanaba, resumed opera-
tions last Monday, following a several
months’ shut-down, furnishing em-
ployment to eighty-five men, which is
pleasing nlews for Escanaba.

Earl Saunderson, of the Soo Whole-
sale Grocer Co., entertained a panty of
friends on Sunday to a fishing party at
the Les Cheneaux islands, which was
a huge success, with a record breaking
catch of large bass. Earl is an expert
fisherman and knows where they are
and how ito make a successful landing
after the catch. An elaborate picnic
dinner was served and a good time had
by all.

The first 1932 tournament of the
Sault Country Club was held on Sun-
day. It was the annual obstacle tourna-
ment and was for local members only.
It consisted of playing through a num-
ber of obstacles on the course, such
as barrels, pipes, etc.

Dr, D. B. Allen, for the past thinty-
one-years a veterinary here, received
the appointment last week from the
Department of Animal Industry at
Washington to succeed the late Dr.
John Deadman. Dr. Allen will occupy
the same offices as the late Dr. Dead-
man. Dr. Allen must inspect hides,
meat and animals on the hoof coming
from Canada into the United States.

3

This is clean-up week here and the
committees in change have met with
much success, especially with the
stunt that was put on at the theater,
where the price of admission on Sat-
urday for the children was one dozen
tin cans, any size or kind. The City
Manager ‘had ‘huge trucks at the
theaters to cart the cans away amd
more than 1,600 youngsters took in the
shows. ‘Tin cans im alleys or other
places have been about cleaned up.

The trouble with following the
straight and narrow path is that there
are too many ‘broad and inviting die-
tours,

The Marine News Bureau, on West
Portage avenue, was: dissolved Friday
and a new organization, the Lock City
News has been formed. The new
company will continue as agent for
most of the papers and periodicals
handled by the previous company.

No news is good news, except to the
college student who is looking for a
check from home.

William G. Tapert.

a nn ns

A new vacuum tube is a thousand
times more sensitive than the old in the
measurement of minute voltages. It
makes possible detection of a mil-
lionth of a volt.

a

Operated from the driver’s seat, a
new safety device for motor trucks
sprays grit in front of the driving
wheels when wet or slippery places are
encountered.

 

 

BOND BIDS
WANTED

For $4,000,000 State of Michigan
Soldiers’ Bonus Refunding Bonds

The undersigned will receive bids at
his office in the City of Lansing, Mich-
igan, until the

Third day of June, A. D. 1932,

up to two o’clock P. M. of said day,
for the sale of four million dollars
($4,000,000) Soldiers’ Bonus Refunding
Bonds in denominationss of $1,000
each, issued by the State of Michigan
pursuant to the provisions of Act No.
17 of the Public Acts of the State of
Michigan, Extra Session 1932. Said
bonds will be dated July 1, 1932, and
will be issued in four series designated
“A” “B” “C". and “D"’, respectively,
each series to consist of one thousand
bonds of $1,000 each, series “A” to fall
due July 1, 1933; series “B” July 1,
1934: series “C” July 1, 1935; and
series “D” July 1, 1936, all to bear in-
terest at a rate not exceeding 6% per
annum as determined, by the State Ad-
ministrative Board, payable semi-an-
nually. Bids must be made on the
entire series, naming the coupon rate
and the price bid for each separate
series. Both principal and interest are
payable at maturity at the office of the
State Treasurer, Lansing, Michigan, or
at the office of the fiscal agent of the
State of Michigan, in the City of New
York.

A certified check in the sum of two
per cent. of the amount of the_bid,
payable to the order of the State
Treasurer of the State of Michigan,
must be submitted with each bid.

The right is reserved to reject any
or all bids.

HOWARD C. LAWRENCE,

State Treasurer.

 

 

 

4

MOVEMENTS OF MERCHANTS.

Detroit—The Detroit Stoker Co.
has removed its business offices to
Monroe, Michigan.

Lansing—The F. N. Arbaugh Co.
has installed a luggage department on
the fourth floor of its store.

Fennville—William Markovitch has
leased the Dutcher building and will
occupy it with a stock of bazaar goods
May 28.

Ishpeming—The B. & B. Mercantile
Co., 317 East Ridge street, has in-
creased its capital stock from $10,000
to $15,000.

Detroit — The Detroit National
Mattiness Co., 3959 McKinley avenue,
hais incneased its capital stock from
$75,000 to $80,000.

Detroit—The Refrigeration Products
Co., 670 East Woodbridge street, has
decreased its capital stock from $40,-
000 to $1,000.

‘Detroit—The Republic Radio Cor-
poration ‘has changed its name to the
Republic Supply Corporation, 421
Beaubien sitreet.

Detroit — The Michigan United
Cigar Stores, Inc., Dime Bank Bldg.,
has been organized with a capital
stock of $1,000, all subscribed and: paid
in,
Traverse City—The Petertyl Drug
Co., 118 East Front street, has been
incorporated with a capital stock of
$10,000, $5,000 of which has been sub-
scribed and paid im.

‘Detroit—The ‘Crystal Chemical Cor-
poration, 4240 Cass avenue, has been
incorporated with a capital stock of
1,000 shares at $10 a share, $10,000
being subscribed and paid in.

Cheboygan—Fred F, Miller, meceiver
for hotel Top-in-a-bee, announces the
hotel will be opened for business Junie
18, under the management of B. Frank
Williams, the former manager.

‘Lansing—Harold Krause ‘has. pur-
chased tthe initerest of his paintner, Roy
Hill, im tthe East Side Motor Sales,
1919 East Michigan avenue and will
conitinue the business under the same
sityle.

Battle Creek—Herbert S. King, one
of the proprietiors of the Sun, Drug Co.,
West Michigan avenue, has opened a
suburban dig store at 868 Southwest
Capital avenue, under the style of ithe
Herb King Drug) ‘Store.

Algonac—G. Townsend Sons, Inc.,
dealer in lumber, building materials,
and fuel, has merged! the business anito
a stock company under the same style
with a capital stock ‘of $50,000, $47,000
being subscribed and paid in.

Detroit—The Gratiot Divine Market
Corporation, Gratiot and Divine
streets, has been incorporated to deal
in produce and food products with a
capital stock of $5,000, of which $2,400
has been subscribed and paid in.

Grand Haven—Creditors have ac-
cepted the composition offer of 30 per
cent, made by John Grubinger, doing
business as the Style Shop. The mat-
ter has been returned tto District Court
at Grand Rapids for confirmation.

Detroit—Samuel Kane has merged

his dry goods business into a stock |

company under the style of S. Kane
& Co., 5506 Chene street, with a cap-
ital stock of $2,000 common and $4,000
preferred, $6,000 being subscribed and
paid in.

MICHIGAN TRADESMAN

Grand Ledge—IW. J. Stephen, of
W. J. Stephen & Son, furniture deal-
ers, died at his home, 210 West Jef-
ferson avenue, following an illness of
several weeks. He was 59 years of
age. Avon Stephen, the son, will con-
tinue the business.

Lansing—Lee’s, of Lansing, Inc.,
812 East Michigan avenue, has been in-
corporated to deal in radio, autos, mo-
torcycles and sporting goods with a
capital stock of 1,000 shares at $10 a
share, $5,000 of which has been sub-
scribed and paid in.

Iron Mountain—The Eisele Auto-
matic Heating Co., has been incorpo-
rated to deal in and install automatic
heating equipment with a capital stock
of $25,000 common and $10,000 prefer-
red, $10,000 of which has been sub-
scribed and paid in.

Traverse City—Walter Seegmiller,
manager of the Chicago Salvage Store,
has removed the stock and store fix-
tures from East Front street to Cass
street where it will be closed out. In-
ability to negotiate a satisfactory lease
is the reason for closing the stere.

Kalamazoo—Although the Richard-
son Garment Co. will soon be estab-
lished in its: nlew quarters in the Kala-
mazoo Loose Leaf Binder Co. build-
ing, the move will ‘be accomplished
without any interruption of operations,
J. A. Richardson, president of the con-
cern sitaite's,

Litchfield—W. C. Marsh has sold
his grocery sitock anid store fixtures to
Herbert Stoddard, who has taken pos-
session, Mr, Marsh will dievote his
entire attention to his furniture: and
undertaking business which he con-
ducts iin the store building South of
the grocery sitore.

Harbor Springs—L. G. Davis, man-
ager of the Wequetonsing Hotel, has
redecorated, the entire ‘hotel, installed
steam heat and added enough bath
rooms so there is a bath now with
every room, Mr, Davis will open the
hotel June 15, with a substanitial re-
duction in rates,

Kalamazoo—Involuntary bankrupt-
cy proceedings have been filed an U. S.
District Court at Grand Rapids against
the Sitar Bargain House, Inc., by Fos-
toria Glass Co., Moundswille, 'W. Va.,
$671; Mantle Lamp Co, of América,
Chicago, $48, and: Dunbar ‘Glass Corp.,
Dunbar, W. Va., $35.

Lansing—Fred A. Egeler, active
wholesale and retail hardware dealer
here for nearly a quarter of a century,
ig conducting a closing out sale of his
stock and fixtunes at 1217 Turner
street, where he thas been located for
the past :twenity-two years, Poor hieailith
and) impaired eyesight are ithe nea'sonis
gor his reitimement.

Ovid—Frank A. Marshall, 70, prom-
inent in the business and civic affairs
of the town for more than forty years,
died at the home of his daughter, Mrs.
W. M. Taylor. Forty-three years ago
Mr. Marshall purchased a half interest
in what is now known as the Marshall
& Olson firm, dealers in furniture,
hardware, etc., and has been active in
the business ever since.

Kalamazoo — Temporary receiver-
ship for Fuller and Sons Manufactur-
ing Co., has been created by the order
of Judge V. Weimer on the petition of
a majority of the board of directors.

Total indebtedness of the company is
stated! in thie petiltion: to be $419,186,.74.
Assets, now including a quantity of real
estate the value of which thas not been
estimated, are approximately $1,600,-
000.

Muskegon—In tthe case of Albert J.
Schultz, trading as Neumeister &
Schultz, boots and shoes, who is under
indictmient in U. S. District Court ait
Grand Rapids on a charge: of violation
of the postal laws, ha‘ been continued
to the September term of district
Court. The defendant is accused of
having sent false financial sitaitementts:
reganding the ‘business through the
mails,

Detroit—Wholesalers in divers ified
lines report a marked upturn in trade
during the past two weeks in Detroit.
Weaither conditions have helped to a
large degree although the employmen*
Situation has showed a gain over the
same period for the preceding month.
Because of this the welfare burden
has been lightened by the stopping of
supplies for several hundred families,
according to a report.

Dearborn—John §. Packard has been
appointed assistant to John C. Wris-
ton, assistant operating dinector of the
Real New England Inns chain. For
tihe pasit two years he has been nesi-
dent manager of the Middlebury Inn,
at Middlebury, Vit., also under the di-
rection of L. G. Treadway Service
Corp. Mr, Packard has been asisiignied
to. Dearborn Inn to work with Charles
E. Graham, resident manager of that
‘house.

Lansing—Harry Clark Arbaugh, 63,
a former department head andi vice-
president of the F, N. Arbaugh Co.
here, died after a lingering illness. He
was fonced ‘to sever ‘hi's: active connec-
tion with ithe store four years ago on
account of bad health. “He had been
a resident here for twenity-two years,
coming from Ligonier, Pa. where
burial will be made to-morrow. Sur-
vivors include the widow, his. father,
a son, three daughters, one brother,
Frank N., president of the Arbaugh

Co., and three sisters, The sitore
closed for three hours during the
funeral services.

‘Battle Creek—Sale of tthe Battle

Creek stock of B. S. Chapin, Inc., wo-
men's. wear, 33 West Michigan avenue,
ito ‘Schroeder Realty Co. for $3,405,
subject to conditional sales contract of
$128 and exclusive of accounts receiv-
able, has been confinmed by the court.
The court also conifirmed bid of $1 for
furniture and fixtures of Grand Rapids
store by Lulu C. Donnelly, subject to
chattel mortgage in her favor in sum
of $7,908. <A bid of $600 for accounts
receivable amounting to $11,600, as
given in schedules, was rejected anid
the trustee, George F. Gronewald, who
is also receiver in this case, was au-
thorized by the court jto employ col-
lectors and counsel ‘to collect the ont-
standing accounts. Assets are given
as $29,350 and liabilities $54,421 in
schedules filed.

‘Detroit—News was received last
week of the death of A, Fred Nuss+
baum, former Detroit ‘hotel man, at
the National Greetlers Home in Den-
ver. Fred Nussbaum was well known
o thousands of itravel mg men and to
hotel men in all parts of tie country.
For seven years he was secretary of

May 25, 1932

ithe Michigan Charter of the Hotel
Greeters of America. Wien forced to
give up active work on account of ill-
ness about ‘two years ago he was night
manager of ithe Madison-Lenox hotels
of this city. Before coming to Detroit
he lived in Buffalo, where he had been
engaged in the thotel and restaurant
business for twenty years. He was
connected with the Monroe, Griswold.
Berkshire and Madrid hotels here.
Burial was. in Denver. Surviving is
his widow, Mate Mahoney Nussbaum,
and four brothers.

Detroit—E. J. Hickey, president of
E. J. Hickey Co., here, announces the
retirement from business of his house
ino later than July 1, at which time its
lease at 1533 Washington boulevard
expires. This house has been out-
standing in the retail men’s and: boys’
wear field there for thirty-two years,
tthe business: having been founded on
March 16, 1901, by Mr. Hickey. For
twenty-four years previous to that time
he was connected with the J. L. Hud-
son Co., having ‘been vice-president
and general manager of that firm when
he entered business on his own ac-
count, Mr. Hickey stated ithat 21,000
customers will receive formal notice
within ithe next few days and thait be-
ginning Friday public announcement
of retirement sale will appear in local
newspapers. He said that this was
made mecessary by inability to adjust
the lease on tthe pnesenit location: sattis-
factorily and that he had no plans for
the future.

Northville—Bruno Freydl, dealer in
women’s wearing apparel and dry
goods, has consolidated the stock with
the haberdashery stock of B. Freydl
and the business will be conducted un-
der that style.

 

Manufacturing Matters.

Detroit—The Cadillac Paint Manu-
facturing Co., 433 Leland street, has
been inicorporated with a capital stock
of $25,000, $2,500 of which has been
subscribed and paid! in.

Detroit — The Shotwell-Broderick
Candy Co., 13533 East Jefferson
avenue, has been organized to manu-
facture and deal in candy with a cap-
ital stock of 5,000 shares at $1 a share,
$1,000 being subscribed and paid in.

Grand Haven—The Challenge Boat
Co. has leased office and manufactur-
ing space in the Washington avenue
plant of ithe Story and Clark Piano
Co. The company proposes to spec-
jalize in the construction of outboard
racing and service craft.

Benton Harbor—The Mutual Pack-
age Co, has been purchased by Thayer
& Co, Both firms are locaited iin Ben-
ton Harbor, Thayer & Co. is one of
the largest manufacturers of fruit
packages of every description in Mich-
igan. The new owners will use the
package company building as a ware-
house,

Grand Rapids—The case of Percy
M. Ellis, manufacturer of upholstered
furniture, formerly at 330 Lane avenue,
Niorthwesit, who is under indictment in
U. S. District Court here on a charge
of violation of the postal laws, has
been continued to the September term
of District Count, Ellis ds accused of
having sent false financial sitatienrentts
regarding ‘hiis business through the
mails,

 

 

 

 

 

 

 

May 25, 1932

MICHIGAN TRADESMAN

 

 

Essential Features of the Grocery

Staples.

Sugar — Local jobbers hold cane
granulated at 4.50c and beet granulated
at 4.30c.

Tea—In spite of the fact that the
growing weather for the new Japan
teas has been cold and unfavorable, the
Japan market opened during the week
with prices 25 to 30 per cent. under
last year. Ceylons have eased off.a lit-
tle in primary markets during the
week, but changes in this country for
the week have not been important. The
little spell of warm weather immediate-
ly increased the consumptive demand
for tea, but this settled back again as
soon as the weather turned cool.

Coffee—During the past week con-
siderable strength has been infused
into the market for Rio and Santos
coffee, green and in a large way, and
prices on the whole line of these cof-
fees probably averaged from 34@Ic per
pound advance. In spite of this the
demand for these coffees has not been
large, the advance being due not to
increased demand, but to improvement
in Brazilian exchange. Mild coffees
show no change for the week. The
jobbing market on roasted coffee shows
some advances on Rio and Santos, due
to changes in green, whenever the
seller thinks it good policy to do it.
Consumptive demand for coffee shows
no special change,

‘Canned Fruits — California cling
peaches continue inactive this week,
with the Cling Peach Agency holding
stocks firm and occasional lots offered
by independents. Pears have been
fairly active, on the other hand, and
prices are satisfactorily steady. There
has been an encouraging demand for
apple sauce, too—so much so that some
New York State factors have advanced
their price ideas.

Canned Vegetables—Are moving in
very limited volume, but prices are
holding well at their present levels.
Much of the uncertainty is due appar-
ently to the confusion which reigns in
Washington and the effect that pros-
pective legislation may have on busi-
ness. The uncertainty of officialdom
only intensifies caution. Recent price
revisions also have had the effect of
slowing up trading, but this should be
overcome if there is any demand for
the items affected from consuming
channels.

Canned Fish—Salmon shows no par-
ticular change, although buyers of
Alaska pink salmon have been trying
very hard to get shaded prices with-
out much success. Red Alaska salmon
is very irregular and demand is poor.
Fancy salmon, although the price has
been reduced, is mot very active
Other tinned fish shows no change
for the week.

Dried Fruits—The market continues
to drag, with no developments to stim-
ulate activity, except for announce-
ment of the new California prune pool
plans for handling stocks. This will
be a help to future sentiment, but it
has little bearing on the spot market.
This market will have to be improved
by a definitely firmer trend on the
Coast, with prices pushed up to a point
where distributors can take hold of the
item and move it with something like

an adequate return on their invest-
ment. Raisins are unchanged. Natural
Thompsons are well maintained and
packers’ stocks are not heavy. They
will have to cover sooner or later at
the peak of the market, and there are
only about 20,000 tons of unsold
Thompsons still in the pool’s hands.
Golden bleached raisins are easier on
the Coast, which is usually the case
in warmer weather. The fact that the
outlook in England has been affected
by offerings of futures from Smyrna
is also a factor in the decline. The
lower grades of apricots are moving
in a fair volume, but not up to any-
thing like the normal demand for this
time of the year. The top grades are
inactive, particularly extra fancy cots.
Oregon prunes are now well cleaned
up in the Northwest. The popular
sizes are in very short supply in this
market.

Beans and Peas—Demand for dried
beans during the week has been poor
with a few small fluctuations both up
and down. The same has to be said
of dried peas.

Nuts—Shelled nuts continue to drag,
with prices generally below replace-
ment costs. Shippers abroad are hold-
ing whatever stocks they may have,
although occassionaly a lot is offered
at a price in line with ideas here. Ow-
ing to the small volume of business
being done, this keeps the low stocks
held in first hands here fairly well re-
plenished. Any kind of demand, how-
ever, would soon exhaust holdings.
Valencia almonds are in very close
supply, and Levant filberts are irregu-
lar. The new crop of California wal-
nuts at this time indicate a yield of
24,000 tons of merchantable walnuts,
as against 18,000 last year. This year’s
crop, however, is well below the nor-
mal yield and may be further reduced
before the summer ends.

Rice—There is only a routine vol-
ume of business done. Millers are
cautious in filling their requirements,
as domestic consumption has fallen
off, and export enquiry is none too
brisk. Rice holdings, while higher
than last year’s, are not particularly
burdensome since it seems to be recog-
nized that stocks in distributing cen-
ters are considerably less than a year
ago.

Salt Fish—There has been but little
activity in mackerel and other salt
fish during the week, which will prob-
ably last throughout the summer, and
very little Norway and Irish mackerel
is coming in now. Prices on the list
of salt fish are steady with occasional
easings off.

Sauerkraut—Sauerkraut is a _ light
business. There has been some inter-
est in the bulk kraut, but cans have
been. quiet.

Syrup and Molasses—The offerings
of sugar syrup are light, as indeed
they would have to be at this season,
nevertheless as the general production
is small, the price undertone is firm in
spite of the quiet demand. Compound
syrup has shown no improvement on
account of the decline reported last
week. Sales are from hand to mouth
without any further change. Molasses
is in quiet demand at unchanged prices.

Vinegar—Manufacturers of vinegar
are waiting for the advent of real warm
weather. The comparative coolness to
date has held back the demand, Prices
are firm and unchanged.

—_+++—_____
Review of the Produce Market.
Apples—Current prices are as fol-
lows:

Baldwins, 214 in., A grade -__--- $1.25
Baldwins, 214 in., C grade ~_---- 90
Delicious, 214 in., A grade —---- ae
Spies, 3 in, Baking _....____ Leo
Spies, 214 in., A grade _--------- 175
Spies, 214 m., C grade __________ 1.10
Cooking Apples ~.. =... 65
Snecked Cullis: ao

Washington box apples ane soldi on
ithe following basis:

Extra fancy Dleliciows ~..._------ $3.00
Fancy Delicious _....._.-_.------ 225
Extra Fancy Romes _.__________ 2.25
Raney womes 90 | 206
Extra fancy ‘Winesaps ~-._.._---- 1.75
Faney Winesaps) 9... 3 1.60

Aisparagus—IIlinoiis, $1.25 per crate
‘of 2 doz.; home grown, 60c per doz.
‘bunches.

Bananas—4%@S5c per lb.

Beans—New from Calif. or Flonida
command $2 per hamper for gmeen or
wax,

Butiter—There is very little pep to
the market ait the presient writing, Job-
bers hold. plain: wrapped prinits alt 18c
and 65 Ib. tubs at 17c for extinas. P

Cabbage—Tiexas, $4 per crate; Mo-
bile, $5 per icratie.

Cairrots—-Niew from Texas or Calif.,
$3.25 per crate or 80c per dioz,

Cauliflower—$2 for box containing
6@9.

Celery—Florida and Calif., 50@60c
per bunch,

Cocoanmuts—90c per dioz. or $3.50 per
bag.

Cucumbers—lIllinois thot ‘house, $1
per doz. for extra fancy; home grown
thot house, $1.20; Miss., $3.25 per bu.

Dried Beans—Michigan jobbers pay
as follows for hand picked at shipping
station:

C. H. Pea from elevator -.--___-_ $1.85
Pea Scam farmer _.--- ES3
Light Red Kidney from farmer -- 1.30
Dark Red Kidney from farmer ~~ 2.00

Eggs—Demanid for eggs during the
week thas been very routine. Receipts
are modieraite and demand an every
day affair. Prices show mio impontant
change since the last report. Jobbers
pay llc for 56 Ib, crates, 11%4c for 57
and 58 Ib. crates and 12c for 60 Ib.
crates,

Grape Fruit — Florida commands
$4.75@5 per box; bulk, $5 per 100.

Green Onions — Home grown, 20c
per doz.

Lettuce — In good demand on the

following basis:

Imperial Valley, 6s, per crate ~-$3.75

Imperial Valley, 5s, per crate -- 4.00

Home grown, leaf, 10 Ibs. ------ 45
Lemons—Present quotations are as

follows:

S60 Sunkist 2225000 $7.00
S00 Sunkist 225.27 5.00
260 Red Ball 2 4.50
S00 Red Ball os 4.50

Mushrooms—40c per one Ib. carton.
Oranges—Fancy Sunkist California
Navels are now sold as follows:

. $4.75
ie 4.75
ee 4.75

5
AU a ee ee 4.75
Gy 6 4.75
Oe 4.75
BOG oe 4.25
JR 4.25

Floridas—$4.50 per box; bulk, $5 per
100.

New Potatoes — $2.50 per bu. for
Florida; $4 per 100 Ib. bag from Texas.

Onions—Texas Bermudas, $2.25 per
50 lb, sack for white; $2 for large yel-
low and $1.75 for small.

Parsnips—85c per bu.

Peas—Green, $2.50 per bu. for Calif,

Pieplant — 75c per bu. for home
grown.

Pineapples—Floridas command $3
for 16s and 18s; $2.75 for 24s and $2.60
for 30s.

Parsley—40c per doz. bunches.

Potatoes — On the local market
transactions hover around 45c per bu.
In Northern Michigan carlot buying
points the price ranges from 30@35c
per bu.; Idaho, $2.25 per 100 lb. sack;
28c per 15 Ib. sack,

Poultry—Wilson & Company pay as
follows:

Fieavy fowls 2000 l4c
Eight fowls 0550 0 0 12c
DlgeRS 12c
Geese 10c
No, | Turkeys ......... 15c

Radishes—l5c per doz. bunches.

Spinach — 65c per bu. for home
grown.

‘Strawbernies—$3@4 for 24 qt. case
from Ark.

Sweet Potatoes—Kiln dried Indiana
Jerseys, $1.75; Tenn., $1.50.

Tomatoes—Hot house, $1.50 per 7
lb. basket; $1.65 for 10 Ib. basket.

Veal Calves — Wilson & Company
pay as follows:

Paney 22. 6@7%c
Goad 6c
Medi 00 5c

—_—_.-22>—___
Additional Movements of Merchants.

Alpena—Owing to the ill health of
Walter E. Thorne, senior member of
the firm of Thorne & Mills, oldest
cothiers in the city, the entire stock
and store fixtures will be closed out at
special sale and the business discon-
tinued.

Detroit—The Blu-Suds Manufactur-
ing Co., 2130 West Kirby avenue, has
been incorporated to manufacture and
deal in soap products with a capital
stock of $15,000, $12,700 of which has
been subscribed and $10,800 paid in.

Marquette—The Northern Equip-
ment Co., Inc., Harlow block, has
been organized to deal in autos, trucks,
road machinery, etc., with a capita!
stock of $10,000, $5,000 of which has
been subscribed and paid in.

Grand Rapids—H. J. Fryling, grocer
at 4402 Division avenue, South, is suc-
ceeded by R. Roelofs,

Royal Oak—J. H. Spiller, undertaker
at 836 North Main street, has merged
the business into a stock company un-
der the style of the J. H. Spiller
Funeral Home, Inc., with a capital
stock of $10,000 preferred, all of which
has been subscribed and paid in.

Pontiac — The Greater Bargain
Stores, Inc., 2 North Saginaw street,
has been incorporated with a capital
stock of 500 shares at $20 a share,
$10,000 being subscribed and paid in.

 

oe ase

=
|
H

6

MICHIGAN TRADESMAN

May 25, 1932

 

MUTUAL FIRE INSURANCE

First Hundred Years the Hardest.

It is an old saying thait the first hun.
dred years are the hardest. There are
few businesses or institutions im this
country that have been in existence
for a hundred years or more. It is a
great testimony to the principles upon
which a business is founded wihien: it
endures ‘for a century or more, Meas-
ured by this yardi stick, mutual insur-
ainice is economically based on sound
principles—for there are twenty-five
mutual insurance companies im busi-
ness to-day that have been am business
for a hundred years or more and there
are quite a number of others that are
nearing the hundred year mairk,

Yet there are some, usually so-called
insurance mien, who profess to be
greatly worried about the weakness of
mutual insurance. Tihey are firee with
their advice to the public to beware of
mutual insurance, Tihey publish lists
of what they call companies gione out
of business, though some are very ac-
tively in. business—listing therein all
mutual companies organized, or pro-
jected, through the entiine country in
the past ‘hundred years or more, that
are no longer in business. The men
who are most worried are the ones
who see itthemselves losing perhaps a
few cents in commissions on insurance
policies which are written in mutual
companies by others than themselves.
Other opponents of the mutual system
are so solicitous for the welfane of the
policy buyer that they are forever be-
seeching tthe legislatures for legisla-
tion that will hamper or annoy the
mutual companies under the guise of
caring for the policyholder. A favor-
iite occupation ds the securing opinions
from attonnieys general of the various
states, ruling that municipal sub-
divisions of the state are enjoined by
the state constitution from insuring
public property in mutual fire ansur-
ance companies because of that clause
designed to prevent a municipality
from taking any part in private busi-
mess enterprises. This activity has
been somewhat curbed by the recent
decision of the Supreme Court of
Pennsylvania.

 

In the meantime, the mutual com-
panies are growing and prospering and
many, mow in business, will live to
celebrate the hundredth anniversary
notwithstanding (tthe yelping and worry
of the opponenits of the system who aire
protecting (?) the insured in order to
take care of the business themselves.
The first hundred years are the hard-
est.

—__>-2
This Mutual Insurance.

Amid all tthe amxiety anid turmoil im
these days of feeding the poor, balanc-
ing the budget, and keeping the world
on an even keel, it must be evident to
any unbiased observer that Mutual
Insurance is calm and hopeful, and. is
riding the waves with the best of them.
And: for ail this there is a sound, rea-
sion,

In the days before the war, when
each one was getting all he could for
himself, mutual insurance was preach-
ing the doctrine of co-operation and
conservation. When many in the land
were burning and wasting, it was edu-
cating its policyholders to conserve

and save. Not only was mutual insur-

ance preaching the doctrine of conser-~

vation, but it was building institutions
that exemplified it in every way.

And now that the hard days are
upon us and strong men. are weeping,
“This Mutual Insurance,” officered for
the most part by men who in the past
gave some thought to the public good,
is reaping its reward. Truly the bread
that was cast upon the waters has re-
turned:

And there is a lesson here for busi-
ness in general. Co-operation is not
socialism, nor does it put a curb on
individual effort. On the contrary, it
is a sound business principle that tends
to diffuse rather than concentrate
wealth; that seeks the greatest good
for the greatest number.

We may quote Adam Smith and oth-
er bygone economists until we are
black in the face; but the economy of
the future must be based on a wider
distribution of the National income if
we are to avoid a repetition of such
days as these.

Mutual insurance is a clear demon-
stration of what can be done.—Our
Paper.

———_+ +

“T believe it’s my duty to state my
views,’ writes Mike Clarke, a man in
West Tennessee, to his home paper.
“T thave taken my own case, for in-
stance. JI see my mistakes, and many
others ‘have acted! likewise, I bought a
ford instead of a farm and it is worn
out, but the farm J figured on is still
O.K. I danvested in a radio instead of
a cow, andi the radio gives static in-
stead iof milk. I am feeding five nice
hounds which answer to the names of
Red, Red Wing, Slobber, Jake and
Bayrum, instead of five pigs. I had
our piano tuned instead of the well
cleaned out. I spent all my cash in
1928 and used my credit in 1929 and:
traded up my future wages on instal-
ments in 1930, so hard times caught me
in bad shape last fall. If I had spent
my fast ten dollars for flour and meat
instead of gas and oil, I’d have been
‘O.K. I’m on a cash basis now but I’ve
got no cash. [ had four dollars saved
up for a rainy day, it turned dry and
I spent the four dollars for two inner
tubes. I’m worried plumb to the bone
and my wife’s kinfolks are coming

over next: Tuesday to spend two
weeks.”
—_~+-+ + ___

A Business Man’s Philosophy.

This morning a man in my office
got off a good line. Everyone, he said,
should own a parachute. He meant
that every one should have a second
trade to which he might turn if his
regular trade offered no opportunity
for employment.

The ability of a woman to wash
dishes, bake bread, scrub floors and
do ordinary office work is a parachute.
The bank clerk who can drive a truck
or milk cows has a parachute.

The man or woman who can make
adjustments to difficult conditions es-
capes the torture of worry and be-
wilderment when the world seems
topsy-turvy. It’s the person who can’t
imagine a dinner without a roast of
beef, or a house without a butler, who
takes the severest punishment in an
economic upset. William Feather.

Buying of Auto Plate Glass Slow.

Demand for plate glass from motor
car manufacturers is still slow, but the
outlook is not altogether without some
bright prospects. As has been anitici-
pated, production of plate glass during
April was above the figures for March,
but was about 58 per cent. lower than
in the same month a year ago. The
drug and pharmaceutical trade is do-
ing better and there is some improve-
ment in demand for specialty contain-
ers. Should the improvement con-
tinue, about which manufacturers are
uncertain, it may mean better produc-
tion schedules in a number of plants.

——_> +> —__
Charity Begins at Home!

An old negro mammy was kept from

starvation by the white woman who

 

 

gave her occasional odd jobs to do.
The patron had found some house-
work for the old negress, but after
working a day or two Mandy decided
she must quit.

“T done have to go out collectin’ for
de missionary society,’ she explained.

“But I have work for you to do, and
you need all the money you can get.”

“T know,” said the mammy, “but I
done “have to collect for de missionary
society.”

‘What do you get paid for collect-
ing?” asked her employer.

“T don’t get paid,” said Mandy, “I
only gets what I collect.”

——_»+<++

Whatever enlarges hope will

exalt courage.

also

 

A GOOD IDEA!

It’s a good idea to insure with the Federal Mutuals. You save a sub-
stantial amount on the net cost without sacrificing safety or protection.
Merchants in every corner of the United States are carrying Federal
protection. You can too—if your property is of the better type. It would
also be a good idea to write today for complete information.

FEDERAL HARDWARE & IMPLEMENT MUTUALS

Retail Hardware Mutual Fire Ins. Co.
Minneapolis, Minnesota

Hardware Dealers Mutual Fire Ins. Co.
Stevens Point, Wisconsin

Minnesota Implement Mutual Fire Ins. Co.
Owatonna, Minnesota

 

 

the ages.

GRAND RAPIDS,

Mutual benefit, protection and responsibility has been
the object of all organized human efforts throughout

It’s the underlying principle of Mutual Insurance.

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY affiliated with the Mich-
igan Retail Dry Goods Association offers all the benefits
of a successful organization.

319-320 Houseman Building

MICHIGAN

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

The Net Cost is 30% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

 

 

a
e
e
€

 

 

 

-

 

May 25, 1932

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

The cheap swindlers who are sell-
mg what they call Snow White Wash-
ing Compound XX and later deliver-
ing plain water in second hand bottles
are still at large, due to the laxness of
the Kalamazoo police department in
permititing the cheats to escape pun-
ishment. They were in Grand Rapids
recently, but succeeded in getting
away before they could be apprehend-
ed. They claim to represent Lamar
& Lamar, of Milwaukee and St, Louis.
If so, the parent organization is evi-
dently so small in size and resources
that it has little if any conitrol over
its rascally representatives, Any mer-
chant who itunns a listening ear to this
gang of cut-throats afiter the warning
he has ‘had in this department deserves
to ‘be trimmed ito the queen’s. taste.

 

Realm of Rascality thas been asked
ito investigate the business methods of
Dr. Ward’s Medical Co., which pur-
ports to conduct the sale of extracts,
spices, toilet anticles and stock tonics.
Its plan involves the giving of a bond
by each representative, usually signed
by local merchants in the town in
which the agent lives. Some of the
goods produced ‘by the house in ques-
tion are evidently not up to the Michi-
gan standard, because instances of
conifiscation by the State authorities.
have been brought to our a'ttenition.
Pending investigation Realm advises
its friends ito defer any contemplated
action such as agreeing to represent
the house on a bonded, basis until a
conclusion can be reached in the
premises.

 

Again the writer wishes to warn
every merchant who thinks enough of
the Tradesman to take it and pay for
it to use more care in signing papers
for strangers. The man who asks you
to sign a paper without giving you
time to read it carefully should be
kicked out: the front door. The man
who asks you to sign a paper without
leaving a duplicate for your files
should be kicked out the back door
and the dog should be requested to
escort him to ‘the next county line with
a liberal showing of teeth. Both types
of men are crooks—just plain crooks—
who have no right to be outside of jail.

 

F, W. Mann, the crafty old rascal
who completed his sentence for
swindling in tthe Oittawa counity jail
May 7, was met at the outer door by
a representative of the sheriff of Eaton:
county and taken to Charlotte, where
he is mow playing checkers wiith this
nose for 45 days for swindling Leslie
Benson, of Eaton Rapids, on the sale
of a slicing machine, He made the
sale and exacted a payment om account,
but never delivered the anticle sold.
Several other county sheriffs are pre-
pared to entertain him as soon as he
emerges from the portals of the Eaton
county jail. When he completes the
circuit of Michigan jails the will be
able to write a book on Some Jails I
Have Inspected—from the  inisidie.
Frank Butler, of Eaton Rapids, has
sworn out a warrant for his arresit, so
he may have the pleasure of serving

‘tthe New Amsterdam

MICHIGAN TRADESMAN

two senitences in tthe Eaton county
jail.

 

Two weeks ago the writer received
a call from N. J. DeWeerd, of Hud-
sonville, who related the particulars of
a call he recently received from the
World Wide Adjusting Co., 6 William
street, Albany, N. Y. The caller re-
quested the mames of some of De-
Weerd’s bad pay customens, to be
printed in a book of delinquents, When
this was done ‘the agent agreed to
again call on DeWeerd and hand him
the book. Then if he wanted to au-
thorize the agent to undertake the col-
lection of the accounits so published he
would be given the opportunity to do
so. Mr. DeWeerd furnished the names
and was greatly astonished to learn a
little later that his delinquents were
receiving letters from another collec-
tion agency in Albany, demanding the
payment of ithe accounts. The writer
communicated with the Secretary of
State and learned: ithat the bond filed
with that office had been cancelled by
Casualty Co.,
March 23, 1931, so that the action of
the agency was in violation of the law.
We then made a demand on the World
Wide Ajdusting Co. to return the
claims to tthe owner and cease under-
taking the collection of accounts in
Michigan until a mew bond was. filed
with the Secretary of State. Two
weeks elapsed before any reply was
received, when the following letter put
in am appearance,

Albany, N. Y., May 21—We have
read with no little interest your letter
of May 10 with regard tto a list of ac-
counts recentiy referred to us for col-
lection by N. J. DeWeerd, of Hudson-
ville, ‘Since iit is evident that there has
been a serious misunderstanding with
regard to the purpose for which Mr.
DeWeerd referred the accounits to us,
we have decided to accede to your re-
quest for discontinuance of further
work on them, for certainly we do not
wish to proceed when the circumstanc-
es are as you describe them.

Itt is only fair, however, to call your
atitention to the fact that in accepting
the contract which Mr. DeWeerd
signed, we were justified in assuming
that the had mead through tthe terms
and conditions of the agreement be-
fore he signified his intentions to ac-
cept them. There is no provision in
this agreement for the publication or
distribution of literature of any kind.

None of tthe ilisitted debtors have re-
mitted direct to this office. No doubt
many of these debtors have now re-
mitted to Mr. DeWeerd personally,

Certainly, we do mot tolerate any
form of irregularity on the part of our
represenitative. Be assured that this
matter shall be pressed vigorously, for
we want no repetition of the situation.
We have a reputation for integrity amid
propose to maintain: it,

Although we are releasing Mr. De-
Weerd from further obligation under
tihhe contract and are thus returning
the accounts ito him, leaving him free
ito ttake whatever action he may deem
advisable on them, we cannot as you
suggest return the conitract, for it is—
as you must appreciate—a permanent
part of our records,

We trust that ithis: matter has now
been, adjusted tio the satisfaction of
both your client and yourselves.

World 'Wide Adjusting Co.,

To ithe above letter the following
mepliy was made:

Grand Rapids, May 24—I] confess
myself very much surprised over your
letter, because I maturally expected
you would undertake to defend the ac-
tion of your representative, who told

the same story about publishing names
of delinquents in a book tio merchants
in Zeeland as he did to Mr. DeWeerd
and the other merchants in Hudson-
ville. In mo case did he leave a dupli-
cate contract with any of ‘his dupes.

Under the circumsitances' ] think
you will be willing to send me the
contract Mr. DeWeerd signed. I will
return it to you the same day [ re-
ceive it.

‘Permit me ito enquire if you are will-
ing to give me tthe name and address
of the man who represented you at
Zeeland and Hudsonville? I would
like to warn my readers against him,
so as to exonerate you in the maitter.
Perhaps you would be willing to teill
me why you ‘turned over the claims to
another agency to collect.

Do you propose to file a new bond
with the Secretary of Staite?

I thank you for acceding to my re-
quest for the return of the DeWeerd
‘claims, E. A. Stowe.

 

Three soft drink manufacturing
companies thave signed sitipulations
with the Federal Trade Commission
agreeing to stop use of the word
“Vichy” either independently or in
connection with other words in their
advertising matter so as to imply or
have the tendency to deceive purchas-
ers into the belief that certain. of their
products are Vichy, when such is not
thhe fact. One of the companies agreed
to ‘cease use on labels of the statement
“Conforms ito tthe average analysis of
the most important Vichy springs’ as
descriptive of its product, when such
is mot the fact.

 

The Federal Trade Commission has
accepted from the NuGrape Co. of
America, Atlanta, manufacturer of a
beverage concentrate, a report of com-
pliance with ithe comimission’s cease
and: desist onder of May 19, 1931. The
company thas withdrawn from the
United States Circuit Court of Appeals
a petition for review of the commis-
sion’s order. The Commission had or-
dered the company to stop using the
term ‘NuGrape” or the word “Grape”
as a trade name or other designation
for a product niot composed wholly of
the natural fruit or juice of the grape.
Provision was made that when such
product contains sufficient natural
fruit of the grape as to derive there-
from its color and flavor the word
“Nugrape’ or “Grape’ may be used
if accompanied by words equally as
conspicuous in type clearly -indicating
that the product contains substances
other than ‘the natural juice of the
grape. If a beverage produced from
the company’s syrup is not composed
in such substantial part of the natural
fruit of grapes as to derive therefrom
its color and: flavor, then tthe company,
according ito the Commission’s onder,
shall cease altogether from using the
words “NuGrape”’ or “Grape” to die-
scribe it in advertising or on labels,
barrels, caps, crowns, or stoppers, “ex-
cept and unless in the same connection,
it is made prominently to appear that
the product is an imitation, antificially
colored and flavored.” The “Nu-
Grape” syrup involved in the Commis-
sion’s. proceeding was held not to have
contained sufficient matural fruit or
juice of the grape to give it its coloring
or flavor. The color was derived from
artificial coloring matter and the flavor
principally from added tartaric acid.
The company reponts that it has sub-

7

stantially changed its product, and now
uses as ithe base of its canbonated bev-
erage real grape juice made by the
Welch Grape Juice Co. It conitainis
grape juice only, save for an imcon-
siderable amount of tartaric acid and
citrus flavor. The product has been
analyzed by Department of Agricul-
ture chemists, who report that it re-
ceives its color and flavor from the
real grape juice and, in effect, agree
that the other ingredients are in very
small proportions. According to the
report of compliance, the compainy’s
product is now composed in such sub-
stantial part of the natural fruit or
juice of grapes as to derive therefrom
its color and flavor. The company has
also arranged to comply with other
provisions of the Commission’s order
regarding advertising and the labeling
of ‘bottle caps, crowns and the like.
———_>~>~.____
A Business Man’s Philosophy.

A few years ago a business woman
in New York set up a department for
a large newspaper to serve as a testing
bureau for advertised products. Part
of her service was to advise manufac-
turers on how to make their goods
appeal more completely to women,

She made some startling discoveries
of the inadequacy of some products.
For example, kitchen sinks designed
for a height which no woman could
work at; washing machines on which
the operating levers were unhandy or
hard to understand, and food products
on which the directions were inaccu-
rate or indistinct. Frequently she
brought objections and corrections to
manufacturers, to be answered with
the statement, “Oh, we think anybody
would know about that.” To which
she replied that over at Grand Central
Station dozens of people stop each
night to ask what time the midnight
train will leave and that it is not safe
for a seller to assume that his public
has any intelligence at all.

William
+>
Activity in Game and Sports Lines.

Consumer interest in sports equip-
ment, such as tennis rackets, golf
clubs and accessories, iis active this
week, stocks on hand in some insttanc-
es being reported as sald out. In-
creased sales of adult games has also
developed in ithe toy ttrade. The gain
is attributed to the tendency of many
consumers 'to find amusement at home,
owing ‘to enforced economy. In one
quarter an increased demand for camp-
ing equipment for vacations was noted,
this reflecting an endeavor to hold
vacation costs down to a minimum.

Feather.

—_+-.____

Promotions Helped Rug Trade.

Special promotions carried on by
floor coverings retailers: this week
brought a sharp increase in orders: for
low-end axminsiter, scatter and Sum-
mer rugs. The demand for grasis and
fiber rugs, of bovch domestic and for-
eign make was an outstanding
feature in ‘the volume of- saies.
The low prices at which Summer floor
coverings were offered, however, made
the business Jess attractive than usual
to producers. Conditions in the hard-
surface branch of the trade continued
unchanged, Prospects of an opening
of linoleum and felt-base lines early in
June slowed purchasing,

 

na SSE he Re

 S

 

THE CHANGES OF TIME.

As the years go by the observance
of Memorial day becomes more. gen-
eral, but the nature of the observance
changes with the passing of the gener-
ation to which it was a day of sorrow-
ing for the lost who died that their
country might live. It is hard for the
present generation to comprehend the
feeling which led to the institution of
Memorial day, or “Decoration day,”
as it was called for some years. At
the close of the civil war almost every
house in the land was a house of
mourning. The wounds were still
fresh and the sorrow keen. In every
churchyard the graves were thick up-
on which the grass had not yet grown.
and desolated families were wont to
comfort themselves by frequent pil-
grimages to the spots which covered
the remains of their loved and lost
and planting flowers thereon. It was
this well established and general cus-
tom which doubtless first suggested to
the officials of the Grand Army of the
Republic that the Nation should unite
upon some set day in the springtime
in paying this common tribute at the
shrine of patriotic devotion. The flags
were placed at half mast, the drums
muffled and the colors draped, and so,
with all the solemn display with which
the Army does honor to the memory
of its dead, the survivors of the great
conflict marched forth to stand at
salute while the matrons and the maids
cast flowers on the graves of the
martyrs.

It was impossible that such solemn-
ity should be maintained. Even the
deepest sorrow is softened with time,
and a new generation soon grew up
to which the time of universal mourn-
nig was but a dim memory, and then
another to which it is only history.
Millions of aliens have come into our
lives who never felt the emotion of
American patriotism. And with this
lapse of time the nature of the observ-
ance has changed. The old forms re-
main and the direction of the cere-
monies will rest with the survivors of
the struggle while any such continue
with us, but the day is observed not
as a day of mourning but as a day of
exaltation of patriotic virtue, and we
decorate the graves of the veterans
not in token of personal sorrow at
their loss but as a tribute to their
patriotic sacrifice. We no longer de-
plore the loss of heroes, but we honor
the memory “of triumphant heroism.
To the unthinking, of course, the day
is merely an ordinary holiday, but to
all true Americans it is and will re-
main the one day in the year upon
which we shall glorify the virtue of
patriotism while honoring the memory
of all who have died for their country.

 

 

STILL MARKING TIME.

With progress in Congress muddled
again through the agitation of tariff
proposals of one kind or another, un-
certainty over the final outcome of leg-
islation upset business calculations
during the week further and intensified
the marking-time character of present
trade and industry. While the National
administration, on the one hand, seeks
to impress the country with its desire
for a balanced budget, economy and,

as

MICHIGAN TRADESMAN

suitable taxation, it does not appear at
all ready to call off its representatives
from the usual political moves intend-
ed to strengthen its chances in the
next election.

The process of marking time in busi-.
ness is accompanied, as it usually is,
by further loss, of ground. The weekly
business index is lower again for the
eighth consecutive week. Steel and
automobile output was higher, although
steel spokesmen during the week held
forth little in the way of favorable
prospects for the year. The automobile
industry, on the other hand, looks for
a busier summer. The peak in sales
and output, which usually comes in
April or May, will be later this year.

Price movements are still toward
lower levels, particularly in certain raw,
materials. Tardiness of prices for
manufactured goods to reflect lower
material and labor costs is probably
an important factor in holding up re-
covery. There are great discrepancies
between various price groups. Fuels
and building materials are considerably
out of line with the average and the
former group is approximately twice
as high, on an index basis, as farm
products.

On a daily average basis, exports
reported for last month dropped 8 per
cent. from the total in March. The
seasonal decline is usually 5 per cent.
Imports were unchanged, although nor-
mally they drop 5 per cent. on a
seasonal basis.

 

TO PUSH RECOVERY.

Formation of committees of leading
bankers and industrialists in Reserve
Bank cities to work out plans for mak-
ing the large funds being released by
the central banking system “useful af-
firmatively” in developing business was
the outstanding development of the
week in a business way. While sub-
ject to the interpretation that recent
credit moves have failed in their ob-
jectives, the organization of these
groups was welcomed by business in-
terests for whatever benefits they may
work,

If it is deemed practical, a further
step in this plan might be to establish
contact through subcommittees not
only with all the large business inter-
ests but also with some of the medium
and smaller units. It is from the lat-
ter that complaints are most frequently
heard concerning the lack of proper
bank accommodation even though
needs are legitimate and quite safe
and sound.

As justification for these complaints,
it is pointed out that many small en-
terprises are more active than their
large competitors and better able to
go ahead. It is felt that perhaps the
banks have special reasons for refusing
loans in that they may be involved in
larger undertakings and are unwillnig
to see these smaller competitors make
too much progress.

Whatever the real reasons may be,
there is a rather insistent call that the
needs of small business be not disre-
garded. The point is made, and it ap-
pears to be sound argument, that re-
covery will come from small begin-
nings and that even the large interests
would benefit greatly from the encour-

agement of any enterprise even though
it may come within the field of com-

petition.
en

LETTING DOWN THE QUOTAS.

The quota system of keeping up oF
increasing sales has its good points,
but question is raised in the present
circumstances whether the discourage-
ment and gloom caused by failure to
meet these “minimums” do not reduce
greatly the chances of attaining the
figures set. The best results are not
achieved in any such atmosphere of
despondency, criticism or threats and
quotas are customarily, even in the
best of times, put up a little higher
than management really believes will
be reached.

It is the suggestion of one executive
that, in order to make the best progress
just now, management should keep its
difficulties to itself. The chief officials
should, of course, be acquainted with
all the “bad news” but the rest of the
organization should receive only cheer-
ful information.

Toward this end reasonable quotas,
that take into account the fact that
these are depression times, should be
set. If they are reasonable enough
then the selling staff may readily hope
to exceed them and in beating them
there would be a better spirit manifest
all around. Worrying over further sal-
ary cuts or possible loss of jobs would
be eliminated, customers would be
greeted more cheerfully and gloom
would disappear.

While this suggestion was made with
particular reference to the retail busi-
ness, where it was pointed out that
many sales are being lost because of
the atmosphere of depression, it seems
equally applicable to other lines.

 

REGISTRATION AGREEMENT.

Agreement of retail and manufactur-
ing interests on a design registration
bill which is regarded os having a fair
chance of passing in this Congress
comes at the particularly appropriate
time when leading factors in both the
trade and production fields are striving
to check the emphasis upon price and
build up the appeal of quality. The
legislation desired has been a long time
in controversy and retailers were not
entirely free of criticism for the delay,
At the same time, some producers also
had selfish motives in the proposals
which they sponsored.

In the present agreement there will
be provision for the registration of de-
signs with a Government agency after
investigation of their originality. When
infringement is alleged, injunction pro-
ceedings can be instituted. The store
may dispose of its stocks but re-orders
will be subject to the findings under
the injunction. Retailers are thus freed
of responsibility and yet they will not
be permitted to encourage design
piracy by continuing to buy and to sell
imitations.

Out of this legislation if it is adopt-
ed should come a great stimulus to the
creation of new designs—something
which the stores are constantly urging
so that competition may not be con-
centrated upon a few patterns and
countless imitations. Quality objectives
should be more readily attained since
manufacturers are certainly more apt

     

May 25, 1932

to improve their products if they are
offering original designs than if they
are merely turning out cheap piracies,

DRY GOODS CONDITIONS.

Favorable weather brought about
quite a fair increase in retail trade dur-
ing the week and volume gained also
as a result of various promotions,
From all reports, National cotton week
drew an excellent response. There
was increased activity on summer lines
and attention was called to brisk sales
on games and sporting goods. Men's
wear trade opened the week well, but
grew spotty later on,

Apparently, the small increase re-
ported in trade for the month was not
actually supported by the figures for
the first half. In this section, depart-
ment store sales for the first two weeks
were 22.2 per cent. under a year ago.
This decline was fractionally higher
than the drop sustained for the entire
month of April,

Price competition among the stores
is perhaps a little less severe, but still
continues on a larger scale than most
retailers would like to see it. The
mail-order houses in their summer
catalogues have named prices which of-
ficials say are from 5 to 50 per cent.
under a year ago.

 

BUSIER AUTOMOBILES.

Speculation about the reasons for a
marked increase in gasoline consuimp-
tion and automobile milcage during the
last year and a half may be answered
by figures from the Department of
Commerce in Washington. Stringent
though money may be, the cost of
running an automobile to-day is con-
siderably less per mile than it was
two years ago. The price of tires, thie
department shows, has dropped 15 per
cent. in the last year and more than
18 per cent. since 1929. Gasoline prices
of to-day, exclusive of taxes, are 20 per
cent. lower than in 1929, the average
retail price at the beginning oi <his
year, again exclusive of taxes, being
13.09 cents per gallon, as compared
with 17.91 cents a gallon in 192°.
Lubricants have decreased as much as
50 per cent. in price. It is natural,
then, that the sale of gasoline, as re-
flected in tax collections, should have
increased even in the face of financial
stringency.

 

WAGES DOWN.

All the unemployment relief plans
which have suddenly thrust themselves
into the situation fail to give particu-
lars on one most important particular.
All of them provide for aid to public
or private construction, What are the
wages to labor? If the bills go through
without special provisions, the full
union scale current in the n2ighbor-
hood will have to be paid. It should
not be paid. Wages are, in fact, down,
in many industries. If they are to be
kept up, under these Government-aid
projects, to the outrageous building
trades level of 1929, these alleg:dly
“relief” bills for unemployment  wiil
prolong unemployment itself. Wages
must come down before production
can start again.

————

The fellow who pulls on the oars

doesn’t have time to rock the boat.

 

 

PE 5

eeeenag es

ghee

 

17)

 

 

May 25, 1932

OUT AROUND.
Things Seen and Heard on a Week
End Trip.

On my trip last week I called on a
merchant who greeted me like a long
lost brother, “Your call,” he said,
“will settle for all time a problem I
have Jong been mulling over, Times
are so ‘hard that [ have been consider-
ing how [| could save the money I have
paid you every year for ‘the past
twenty-two years. I knew all the time
the thought of such a thing was fool-
ish and wunbusinesslike because the
Tradesman has saved me hundreds of
dollars in keeping me out of trouble
in dealing wiith strangers who proved
to be rogues anid made me hundreds
of more dollars by its timely sugges-
tions and advice. I had about decided
to write you that you could put me on
the ‘suspense list for six months, in
hopes times would improve in the
meantime, when in came the Tradies-
man of last week with the disclosure
of a cheap fraud from the pen of
Peter Van Duine, the Kalamazoo gro-
cer. As I thought of the saving this
exposure will be to many merchants,
I said to myself, “Wiha't.a fool I would
be to save a dollar or two and then
find myself the victim of so arrant a
fraud as some of the Kalamazoo gro-
cers encouraged by doing business
with utter strangers?’ So I decided
right then it would be treason to the
king to withold my support from a
man who has done so much for the
merchants of Michigan as you have
accomplished,”

emer

The outcome of this situation is a
little different than one J recall at Cad-
illac about forty years ago. [I had
been to that city a few months before
and organized an association for the
merchants to undertake, among other
things, the collection of old accounts—
at my own expense. [ even furnished
the printed matter needed at no ex-
pense to the organization, The next
time I was in Cadillac I was grabbed
off by a merchant on the street, who
exclaimed, “I want to thank you for
organizing us merchants. By means
of your system [ have collected $600
of bad accounts and saved myself
from going into ‘bankruptcy.’ I re-
sponded to the greeting andi acknowl-
edgment by saying, “That's fine, I’m
glad to ‘hear that I could help you, As
one good turn deserves another, I
think at would be only fair for you to
hand me your subscription to the
Tradesman.” The merchant scratched
his head and replied: “Thanks for the
suggestion, I'll think about it.” So
far as I know, he ds still thinking. I
recall this circumstance in substantia-
tion of what I have always claimed,
that there are two kinds of men in the
world—those who appreciate faithful
service and those who do not, When
I started the Tradesman [| usedi yearly
subscription orders. At the end of the
first year | stopped the paper if it had
not been previously renewed, I soon
learned something. One man in a
hundred commended this policy, but
the other ninety-nine wrote me pro-
testing letters to this effect: “When I
subscribed to the Tradesman I wanted
it to come to my addiress right along.
Give me a permanent order to sign.”

MICHIGAN TRADESMAN

In keeping with this condition I tm-
mediately put into effect permanent
orders for the benefit of amy patrons,
subject to cancellation by them at any
time by paying what is due to date of
stoppage. In addition, if any mer-
chant writes me that he is dissatisfied
with the paper for any cause, J im-
mediately return him the amount of
his unfilled subscription, because ] do
not want any man on our list of cus-
tomers who jis not more than satisfied
with tthe paper. Occasionally a mer-
chant gets a little behind on subscrip-
tion and requests me to discontinue
the paper without complying with the
requirement concerning payment up to
date, but when [I send him a copy of
his order he ‘‘comes across” promptly,
providing he is an ‘honest man and be-
lieves in maintaining the integrity of
contracts and an keeping his pledged
faith inviolate,

 

I have always considered it a fine
thing for a man to ‘have a hobby, pro-
viding it is a useful one, calculated to
be of service to ‘him or this friendis—
and [ have always encouraged the
readers of the Tradesman to share my
ideas along this line. JI have never en-
couraged a man ‘to determine how
much whisky ‘he could drink, how
many cigars the could’ smoke or how
near he could come to the danger line
in crossing a railway track or diriving
an automobile,

 

As a boy behind the counter of a
village store sixty years ago I madi
a careful studly of the men who applied
for credit to assist them over an
emergency for which they were not
always responsible. J soon became so
proficient in deciding on who would
make good and who would not that
my employer turned over all applicants
for credit to me. ‘J succeeded so well
in| meeting ‘his expectations that one
year we succeedied in collecting every
cent we ‘had put on the books within
six months after the year in question
had expired, [I found I could abso-
lutely rely on some men, that other
men were unreliable and unworthy of
any consideration. Some time I am
going to dig up the records I made of
the credit transactions in the Reed
Gity store back in 1872 and 1873 and
summanize them for the benefit of my
readers,

 

When I started the Tradesman,
nearly ififty yearns ago J found I had
another class of crooks to contend
with—wretches who devote their lives
to preying on the credulity of well
meaning merchants and: causing them
loss, annoyance and disgust. This
stanted me on a little line that I had
pursued in the Donald McClellan store
and |] discovered that there are certain
earmarks peculiar to dishonest men in.
all dines of ‘businiess—-methods and
practices which can be absolutely re-
lied on to detect the rogue. I gave my

readers a glimpse of ‘this condition

when describing the way I handled a
half dozen men whom { landed in
Columbus barracks for a sentence of a
year and a day each in one year about
forty-five years ago; [I thave become
so proficient in dealing with present
day crooks that I can easily detect
evidences of insincerity in any letter a

crooked individual may write, either to
me or my subscription patrons, and
conclude at once how to circumvent
him in his machinations, The only
thing I deplore is ithe fnequency with
which a merchant walks into a ‘trap
laid for him by an entire stranger
without consulting me, signs his name
to papers ‘the does not read, demands
no copies for his own information and
reference and then expects me to help
him out of a scrape he has deliberately
created for his own undoing, Only a
few weeks ago the merchants of Hud-
sonville and Zeeland ‘held’ out welcom-
ing ‘hands to a stranger whom they
had never seen before and will prob-
ably never see again and became the
victims of a collecting agency which
has no bonds on file with the Secre-
tary of State of Michigan and whose
business methods are anything but
commendable. J am going to do my
level best to assist them, but they
could have saved themselves and’ the
writer a lot of trouble and shown they
possessed more business sagacity than
they showed. in this transaction if they
had jingled my telephone before put-
ting their names on the dotted: line.

 

It is a good thing for a town or a
city to have a hobby also. [ say this
with Holland! in mind and the artistic
reaction and commercial advantage she
has attained through the establishment
of Tulip week a few years ago. Noth-
ing is better adapted 'to raise a city or
town above the dead level of medi-
ocrity than a civic undertaking of this
kind. ‘Holland thas. succeeded in mak-
ing Tulip week a National event and
given the community a reputation she
could not have attained in any other
manner, [J expect to see this feature
expand from year to year until it be-
comes an outstanding event,

The Warm Friend Tavern in Hol-
land: deserves all the patronage it is
neceiving—and more. The lobby, with
its warm colors and welcome fireplace,
is one of the most attractive hotel fea-
tures I find anywhere in Michigan.
Landlord Dauchy thas secured the same
orchestra for the summer season he
had last season—a quartette of school
teachers from Louisiana. J wish every
Michigan landlord ttried as hard to
please ‘his patrons as Mr. Dauchy does,

The Dutch Tea Rusk Co, is putting

out a new package with eighteen rusks

instead of twelve, ithe management ex-
pects the change will meet the hearty
approval of the trade.

 

I was delighted last week to find
that the Lester J, Rindge river boule-
vard from Grand Rapids to Grandiville
was in excellent condition, so far as
roadbed is concerned. There will be
occasion to use much gravel as the
years go by, but the foundation: for a
great public possession is laid) and suc-
ceeding additions are mere matters of
detail, This great undertaking orig-
inated with the late Mr, Rindge and I
hope soon to see appropriate action
taken ito attach his name permanently
to the thoroughfare. [ hope also to
see one of his most valuable sugges-
tions carried into execution—small
plates attached to every tree on the
right of way giving its English and

9

Latin name—so that teachers can
take their charges over the boulevard
and make them familiar with the most
common varieties of trees. I well re-
call the time, about twenty-five years
ago, when a party madie up of officers
and committees of the Grand Rapids
Board of Trade went over the pro-
posed route under the leadership of
Mr. Rindge, culminating in a dinner
party at the old hotel in Grandville,
where leading citizens of the latter
place promised to purchase land. for a
forty acre park and maintain it per-
manently if Grand Rapids’ people
would create the boulevard. Grand
Rapids ‘has) now performed her part
of the agreement. It is now Grand-
ville’s turn to move,

I regret to note that the Circuit
Judge at Muskegon has authorized a
100 per cent. assessment on the sitock-
holders of the ‘Peoples Savings Bank
of Muskegon, Tihis probably means
that thee bank will be wound up and
liquidated instead of being merged
with the Muskegon County Savings
Bank, as has been hoped, If all of the
stockholders pay their assessments the
depositors will receive approximately
100 cents on a dollar,

I note that the Taxation Committee
of the Greater Detroit Hotel Associa-
tion recommends that the members. of
the organization confine their patron-
age to stock fire insurance companies.
The hotel association has not yet com-
mitted itself on the subject and I do
not believe it ever will take kindly to
such an utterly foolish suggestion. So
far as [I know, none of the mutual fire
companies are carrying the larger city
‘hotels, nor are they contemplating any
campaign to get that business, Fur-
ther, the mutual companies are not
soliciting the smaller ‘hotels, the ex-
perience thereon having been unfavor-
able. Viewed in the light of the above
facts, itt seems to me that the recom-
mendation of the Taxation Committee
that the members of the Greater De-
troit Hotel Association favor stock
fire insurance companies in placing
their risks is merely a gesture, since

even if it were acted upon it would

result im no change of the present
situation. It is possible the recom-
mendation was dictated by some stock
insurance agent, to be used later as
propaganda with associations repre-
senting property in which mutuals are
vitally interested, JI have found that
pure propaganda (as opposed to legiti-
mate advertising) seldom creates any
sales resistance for mutual insurance.
The property owner in ninety-nine
cases out of one hundred is: interested
much more im facts and figures repre-
senting the cost and service than he is
in rhetoric. On this account I am not
much disturbed by the recommenda-
tion of the Taxation Committee. It
apparently is merely a beaiting of tom-
toms, entirely without significance and
apparently manufactured propaganda.

In his morning sermon Sunday
Preston Bradley, the great Unitarian
preacher, protested against being des-
ignated as a Prophet of Gloom by one
of this correspondents. He believes
this country will rally from its condi-

(Continued on page 23)

 

10
FINANCIAL

Economists Are Not Necessarily Ex-
perts.

Senator Wagner is attempting to
strengthen his plea for a bilhion-diollar
Government relief bond isssue by quot-
ing the statements of various econo-
mists. The list of names given by him,
in many particulars, is impressive.
Nevertheless, it would be a grave error
to take these as representative of the
views of economists of the country as
a whole.

The Senator, of course, ignores this
limitation. He says that the views of
these economists “constitute a remark-
able symposium” and are men who “by
training and experience have a right
to be heard.” Unquestionably an equal-
ly imposing list of economists could
be found which would take exactly the
opposite view from those quoted by
Senator Wagner.

Economists as a class have in only
a general way a training which enables
them to bring exceptional judgment to
bear upon the problems confronting
the country. They specialize in par-
ticular branches of their field and they
may know little, if any, more about
other branches than an ordinary lay-
man. The fact that a man is an expert
in labor problems certainly does not
fit him necessarily to pass judgment
upon banking problems or vice versa.

Unfortunately in the past few years
unusual opportunities have been af-
forded economists to express their
views on all kinds of subjects. Many
of them have taken complete advan-
tage of these opportunities. The result
has been that they have brought the
entire profession into disfavor.

Among the economists it is quite
natural to find a wide variance of opin-
ion. At one extreme are inflationists
of the purest type. At the other ex-
treme are those who believe the most
constructive program, at present, is to
correct the errors of past years.

For the most part those who are
lending their support to Senator Wag-
ner belong to the inflationary school.
They perhaps do not apply this term
to themselves, but this is because they
fail to see that there is no fundamental
difference between paper money infla-
tion and inflation which results from
enormous Government borrowing.

Senator Wagner’s list should be ac-
cepted merely as the views of those
economists with inflationary tenden-
cies. The views quoted, accordingly,
should be given a correspondingly lim-
ited amount of weight and not consid-
ered as indicative of the opinion of all
of those who “by special training and
experience have a right to be heard.”

Ralph West Robey.
[Copyrighted, 1932.]
—_---

What Industrial Bonds Are Safe.

The experience of investors in in-
dustrial bonds is rather limited, How-
ever, a satisfactory record reveals, as
on a whole, that they have mot been as
successful as public utility bonds.
Typical of an industrial enterprise, ;
which would be stable enough for
financing, would be a steel company.
It depends on its success for its loca-
tion with respect to markets andi raw

 

 

MICHIGAN TRADESMAN

materials, If it is well managed, this
enterprise can safely borrow on a sub-
stantial part of its investment. If it
should get into difficulty, its fixed as-
sets will still be protection for the
bond issue as well as some for the
junior security holders.

In some industries, such as the to-
‘bacco, a relatively small investment is
in fixed assets. If this business gets
into difficulties, its fixed assets are
usually frozen. A's a result, bondhold-
ers will find small assets as security
for their loan. Industries in com-
parison to steel in the importance of
fixed assets are paper, cement, fertil-
izer, sugar, flour and chemical indus-
tries. ‘Industries compared to tobacco
in the same importance are moving
pictures, camera, medicine, floor cover-
ing and special machinery. Location
and character of fixed assets are of
minor importance in this company.
The manufacturing and merchandising
are the main factors to insure its
success,

The company without fixed assets
must offer the purchaser of its long
term obligations an extra attraction to
insure sale of its securities; usually
the privilege of converting into com-
mon stock. In judging fixed assets, a
point to be comsidered is not how
much it would cost to reproduce a
plant but to what extent it would be
worth reproducing. One also should
consider the market value of the equity
behind the bonds. The bondholder ex-
pects to get nothing but interest and
principal but he should expect com-
mon stockholders to have a larger risk
in the business than the bondholders.
The less stable the business, the larger
this equity should be. This equity is
really a reflection of earning power.
In other words, a company that shows
steady eannings which enable them to
earn imiterest requirements from two
to three times over for a number of
years is a better risk than one which
is eanning its mequinrements ten times
in one year and showing a deficit in
the mext.

Many corporations issue debentures
because their fixed assets: are not suffi-
cient to support the amount they wish
to borrow, In buying such a bond, in-
vestors should require a large margin
of earning power and some additional
privileges. Few industrial companies
offer the stability that utilities and
some of the other companies enjoy
and consequently the yield in indus-
trial bonds as a group should be great-
er than that obtained from the balance
of the investor's holdings.

Jay H. Petter.
e+ +.
No Lack of Purchasing Power.

No one questions that there is ample
purchasing power in this country to
support a volume of trade much above
the present, The difficulty simply is
tthat this purchasing power is not be-
ing used. From the point of view of
increasing trade activity, therefore, the
most important problem is to get this

purchasing power into active circula-

tom.
‘No one questions either that the
public will spend its money if com-

, modities are offered at sufficiently at-

tractive rates. There has: been ample
proof of this fact within the last few
months. Perhaps most spectacular in

this regard has been the experience of
one or two of the automobile manu-
facturers whose sales under the ira-
petus of more attractive offers ha
shown dramatic increases,

An increasing number of corpora-
tions are getting themselves into shape
where they can offer ‘their products at
attractive prices. These are the c#-
ganizations which have faced the busi-
ness and price situation of the past
two years in a frank manner and hawe
made ‘he necessary adjustments.

Other organizations still are cling-
ing to the view that the old 192) price
level will return, Accordingly they
still are refusing to cut their per unit
costs of production. The result is that
they are not yet in a position to offer
their produc‘s at a price which both

tinue's

 

 

WE RECOMMEND

Low priced bonds in the tol-
lowing groups as exchanges
for weak or defaulted secur-
ities.

Railroads

Public Utilities

Industrials

List furnished upon request.

J. H. Petter & Co.

343 Michigan Trust Building
Phone 4417

 

 

 

 

  

May 25, 1932

is attractive ‘to the public and high
enough to return them a reasonable
profit. :

So long as this latter situation con-
there will be points of dis-
equilibrium and weakness im the eco-
nome system, These points, of course,
continue to undenmine public con-
fidence and add: instability to the busj-
ness outlook,

Business: revival in general will start
by more and more of the business: or-
ganizations of this country offering
commodities at prices which will at-
tract the public. That is the only pos-
sible way to get the enormous pur-
chasing power of the public into ac-
tive circulation.

 

W West Michigan’s
oldest and largest bank
solicits your account on
the basis of sound poli-
cies and many helpful
services . . .

OLD KENT
BANK

2 Downtown Offices
12 Community Offfices

 

 

 

 

 

 

 

 

@. |§ ONLY NATIONAL

 

Established 1860
Incorporated 1865

THE

BANK IN
GRAND RAPIDS

The
Largest National Bank

in
Western Michigan

 

 

 

 

  

“a

 

May 25, 1932

Artificial plans for encouraging the
public to spend money are all certain
to fail. They can result in an increase
of trade activity to an appreciable de-
gree under only one condition. This
is by having an organization which is
willing to spend money without any
particular regard to the prices paid for
commodities, As soon as. the funds of
such an organization are exhausted,
however, business activity will settle
down. to the old level unless the public
itself can be convinced that it should
come into the market with its own
purchasing power. And the public
will be convinced of this by the prices
at which it can get commodities, not
by the activities of an extravagant
governmental agency.

Ralph West Robey.
(Copyrighted, 1932.]

—_2~___

We Need To Get Over Our Fears.

There is a superstition among sailors
that the rats leave a ship when danger
is imminent, Who cares what happens
to the rats? Real trouble comes when
the crew, unnerved, perhaps, by days
of storm, and fearing some invisible
peril, want to follow the example of
the rats and trade the comparative
security of the ship for certain death
at the mercy of the waves.

Such is the condition which exisits
to-day aboard the good ship Capital-
ism. For nearly three years this ship
has been experiencing heavy weather,
and only ‘by sheer will power and the
most careful seamanship have the men
on the bridge succeeded in keeping its
bow into the ever-growing waves. The
rats have behaved in traditional man-
ner and there are strange mumblings
among some of the most valuable anid
formerly reliable members of the crew.

Itt would: seem to me that those who
would abandon the security which we
now enjoy may be divided into three
classes:

First, there are those who have an
axe to grind, including the paid agenits
of a revolutionary government which
can ill afford to have a_ capitalistic
state thrive, Also, those who have
failed and are jealous of the success: of
others may be included under this
classification,

Second, there are those who take'a
certain sadistic delight in destruction,
just for the sake of destruction,

Third, there is a large following of
intelligent and perfectly honest citizens
who, fatigued by the strain of circum-
stances, are convinced, or partly con-
vineed, by the clever but false argu-
ments of the Socialist agents, that our
present system has. become an anach-
ronism,

It is the ever-increasing third group
who musi be sticking to the ship, They
need only look toward Russia to real-
ize the danger of abandoning our pres-
ent security for the chaos of an un-
tried system.

The capitalistic ship has survived
many storms and it will come through
this one, a trifle battered, perhaps, but
still sound. After all, it has been a
pretty comfortable ship to travel on—
and a pretty safe one, too,

When tthe storm abates and the fog
lifts it will sail steadily and serenely
through the smooth seas of prosperity
and thappiness. Perry E. Stone.

—_~+2 >

Bonds are buys.

OR ay Tg

MICHIGAN TRADESMAN

One Example of Federal Farm Relief.

For years my estimate of Federal
Farm Relief was that it was the poli-
ticians foot ball game for the enter-
tainment of farmers.. Now having
seen an example iof its operation J can
testify as to its results,

For years in this locality there have
been farmers who each year bought
Western lambs to fatten in winter, Up
to two years ago there hhad been no
difficulty in securing loans from local
banks without even a chattel mortgage
for security. A note with two signa-
tures was sufficient. I know one man
who when he bought both lambs and
cattle borrowed as high as $5,000.

During the last two years local
banks restricted loans ito $100 for short
terms. Drought, lack of hay and
grain and the constant declining
prices of meats in 1930 kept farmers
from buying lambs ito feed the tollow-
ing winter. In the fall of 1931, with
plenty of feed and prices of meat the
lowest known for years, a numbier of
farmers shereabout decided to buy
lambs. The initial cost would be small
and tthe prospect that at the time for
shipping fat lambs prices would not
be lower, and might be higher.

There was only one way to get
loans for buying lambs and that was
from ‘the Federal Farm Board. An ap-
peal was made and a representative
came, met the group of farmers, and
concluded terms, Only 80 per cent. of
the purchase price would be loaned and
that was secured by a chattel mortgage
not only on the lambs purchased but
on an amount of hay and grain suffi-
cient to put them in market condition.

When lambs were ready for market
they were consigned to the National
Livestock Association at Buffalo, The
net proceeds of sales were turned over

by it to a representative of the Federal -

Farm Board, who deducted tnterest
and other changes and remitted checks
to each farmer, It worked well and
the Government took no chance of
loss. E. E. Whitney.
—_~++>____
Limit Electrical Appliance Orders.
Demand for electrical thousehold
appliances shows: a slight gain in the
wholesale markets this week, due to
tthe purchase of items for current re-
tail sales events. Electric fans, irons

 

 

 

Real Estate Bonds
Guaranty Trust Issues
Bankers Trust Issues

BOUGHT
SOLD
QUOTED

We invite your inquiry

regarding unlisted Bonds.

Field & Company
1026 Buhl Building
DETROIT
Phone Cadillac 8888

 

 

 

 

 

 

and toasters, made especially for sales
purposes, are ordered in substantial
volume, Sales agents complain that
calls for regular merchandise are still
far behind the average for the corre-
sponding period last year. The lack
of interest shown in regular goods,
they contend, will force producers to
limit Fall lines to a greater extent than
ever before. Manufacturers are giving
little attention to tthe development of
new items and are concentrating al-
most entirely on “price’ merchandise.
po ae Se CED
A One-Way Account.

Bank Clerk—“So you wish to open
a joint account with your husband.
What kind?”

Mrs. Bright—“Oh, just a deposit
account for him—checking for me.”

 

The ability to invest wisely
is the keystone of prosperity

A. E. KUSTERER & CO.

403-406 Michigan Trust Building
GRAND RAPIDS, MICHIGAN

The Oldest Investment Banking House
in Western Michigan

 

RS ae et area

11

We need some of John Bull’s bull-

dog determination.
—_——_—__ «><

A new race of millinoires is in the
making.

 

UNDER THE TOWER CLOCK
ON CAMPAU SQUARE

 

Phone 4267

 

 

SO TT TT IT OT I IT TT I ET

account.

 

 

 

Why You Should Choose
This Bank

This bank is big enough to accom-
modate you regardless of the size

of your banking requirements.

And, what is equally important, it
is big enough to appreciate you

regardless of the size of your

When and how can we serve you?

| GIOL’O

GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel at Home”

17 Convenient Offices

 

 

 

 

Pe eee Reet eee es oes

ae
Bis
E
‘
it

12

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.
President—Paul Schmidt, Lansing.

First Vice-President — Theodore J.
Bathke, Petoskey.

Second Vice-President -— Randolph
Eckert, Flint.

Secretary — Herman Hanson, Grand
Rapids.

Treasurer—O. H. Bailey, Sr., Lansing.

Directors—Hans Jorgenson, Muskegon;
L. V. Eberhard, Grand Rapids; John
Lurie, Detroit; E. B. Hawley, Battle
Creek; Ward Newman, Pontiac.

 

Here and There in Merchandising.

“What puzzles me,” said an old-time
grocer last week, “is how the chains
get so much work out of their clerks.
I can’t do it,’ and he figuratively
threw up his hands.

How would it do to lay the cards on
the table, face up? That's what chain
management does. Why not, grocers?
For instance, take these facts, as told
me by another grocer:

“Prices—that is to say, values—are
off fully 30 per cent, from what they
were three years ago; some say it is
40 per cent., but let’s be conservative.
So if we madi 20 per cent, on mer-
chandise which sold for $100 in 1929
we got $20. But 20 per cent. on tihe
same tonnage of the same assortment
to-day is only $14, because we get $70
now for what formerly sold for $100.
To get $20 gross on $70 sales we
should have to advance our margin to
just short of 28.6 per cent., and com-
petition will not admit of that. Yet
our clerks want the same pay as be-
fore.”

But the chain grocers began to cope
with this factor more than two years
ago, They changed their system of
payment—that is, some of them did.
In place of paying a manager $45 per
week, the is now paid $30, plus a given
percentage of the profits actually real-
ized, Being thus taken into partner-
ship worked wonders,

One manager told me ‘his story at

that time. “I did not dike to take that

cut, believe me,” he said, “but jobs are
not so plentiful now and I decided to
stick, Now I make $40 per week and
I would not change back.”

He went on to say that before he
was paid on a share basis, he used! to
order perishables liberally, often
throwing away a crate of lettuce. Now
he orders with care and thas little or
nothing to throw out. He said now
he does not mind working nights until
ten or later, because the business is
his own.

His devotion resulted in increased
business, while meanwhile jobs were
getting scarce and pay was being les-
sened, So he put it up to ‘his help to
work nights when needful, so that
their wages might be maintained as
long as possible, because no extra help
would be necessary. But all the men
went to the monthly gatherings of the
force where they were—and are now—
kept posted on what is going on.

As prices declined it was obvious
that a dollar would purchase what had
taken $1.30 or more a time back; so
the employes were content to accept
needful reductions, the only ones who
lost out being such as would not work
on ithe new schedule, That's one sug-
gestion, and J don’t see why grocers
cannot do likewise—lengthening hours
and reducing wages as may be #ndi-
cated by present conditions.

MICHIGAN TRADESMAN

But alertness is called for also, The
checker at the delivery counter should
be drastically accurate always, more
to-day than ever. I saw a clerk in a
service store give over nine ounces of
boiled ham on a half pound charge re-
cently, If the checker did not catch
that, what profit remained to the
grocer?

In my district there are offerings
now of canned. kippered. filets with key
openers, put up in Norway. Individuai
grocers price these usually at 5c per
tin, sometimes at 4c and [ have seen
them at 3c. Tihis for an item design-
ed to sell, I should say, for 10c or
12%4c, and not dear at either figure.

I asked one grocer why he had those
marked 5c and he told me he had to
do that. “Wihy, only last night a man
came there and said I was high. He
had. seen them sold for 3c somewhere.”
“Yes, I know,” I answered, “but one
customer should) not set your pace.
You operate in a neighborhood here.
The price marked at 5c results every
time in ‘the sale of ome to a customer.
Mark them 4 for 25c and see if you
do not often sell four—and make a
little more money for yourself.”

Another grocer displayed a lot of
well-known jellies in glasses usually
priced at 20c, marked 15c, I asked him
why the did that. He said he wanted
to sell them out and “if he asked 20c
they would not move.” That, of
course, is a special Western weakness
—inability to count except in 5s, My
suggestion was that he price those at
3 for 50c. Then he’d sell many threes,
whereas at 15c each, his sales would
be in ones. Use of our think-tank is
always in good order.

Later on [ noticed the kippered
filets in a chain unit and they were
marked 6c.

I saw some pretty packages of
sandwich sugar wafers, like ‘those
made in London, but made in a Mid-
Western state, in a fine individual
store. [I took one home to try. It
was so utterly rancid that it went di-
rectly into our garbage. I was tempt-
ed by some Gorgonzola cheese—re-
minded me of Italy, where that cheese
is staple andi delicious. I bought some,
but it, too, was rancid and swelled our
garbage.

Either mercharit would refund my
purchase money, but that is attempted
cure of something which should be
prevented from occurring in any well
appointed istore,

In one of the prettiest stores I ever
saw, one entirely modernized and or-
derly and cleanly as any woman's
kitchen, I noted this sign on the
shelves: “Help yourself; or, if you
prefer, a clerk will gladly serve you.”
I thought that was just about perfec-
tion in tone and wording.

Nobody needs to follow unprofitable
leads without thought. The grocer
who told me about his decline from $1
to 70c in average values, was getting
35c for the identical brand and size
of mayonnaise commonly sold all over
his neighborhood by chain units and
also by individuals at 29c, 30c, 25c and
cocaszonally at 23c on a “special.” His
sales were so satisfactory that he felt
he’d not gain but lose if he made his
price even 5c less,

This same man, who is sensible of
the decline in values and the need to

get wider margins as and where he
can, makes a specialty of ‘his own pack
of honey. During times of plenty, he
buys in five gallon cans and puts
honey up in quant jars, labeled the in-
nocuous brand of “Wild Flower.” He
can now retail that for 29c per jar and
make 30 per cent., and when he piles
it prominently in this forward aisle, it
moves out in heavy volume—until his
trade is fed up once more on honey,
when he withdraws it far a while.

 

May 25, 1932

I find so many prices on canned
soups, variations not being at all in
keeping with any special kind of store
or location, that it seems plain that
many grocers are simply throwing
away possible earnings on soups these
days. The same applies ito popular
marmalades. [ find these often con-
sistently 2c per jar ‘higher in chain
units than in “legitrmate”’ grocery
stores, :

(Continued om page 13)

 

Elk’s Pride Catsup

 

Rademaker-Dooge Grocer Co.
Distributors of

American Beauty Rolled Oats
Heart of Gold Coffee
Peter Pan Peas

Where Quality and Service Prevail.

Peter Pan Corn

 

 

 

uperiority

such as only Hekman

   
 

Bakers can impart

 
      

Wolverine
Soda
Crackers

‘QC oaPiutt

Grand Rapids, Mich.

fs cene NRE sreembarnans a

Teepe MRN NNN

te .

 

May 25, 1932

MEAT DEALER

Michigan State Association of Retail
f Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—E Y., Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.

 

Sausage Is the Best ProSt Producer.

To-day we have possibly fifty dif-
ferent kinds of sausage and cold lunch
meats to offer. Are you selling them,
or are you just pushing fresh and
smoked meats? Do you know your
biggest percentage has been in sau-
sage? It is your long shot—what I
mean by that is, it is your biggest
profit-maker, and
have ‘been asleep al

ou, Mr. Retailer,

y
1 these

years won-
dering why your business has fallen
off in the summer months,

To-day, with fine modern up-to-date
display cases—your up-to-date sales-
man, that’s what I call it, if you please
—you should sell more and more of
these fine food products which are dis-
played under modern refrigeration.

It is a shame ‘for a man to be in busi-
ness if he neglects ‘this fine line, and if
you haven't already got thesie fine foods
products in your store, put them in and
sell them.

Now I will tell you why you haven't
been successful in selling sausage. In
the first place, 80 per cent. of retailers
never did ‘try to push sales of sausage
and cold meats. When a customer
asked, “What will I thave?” you al-
ways suggested pork chops, steaks, or
other fresh or smoked meats. Now,
didn’t you? ‘Sure you did, and you
often wondered why vou did not sel!
more sausage. [ will tell you why. I
have had the pleasure of being a sau-
sage salesman and also worked in a
sausage kitchen years
ago, where | learned my trade. Maybe
that is why J am so enthusiastic about
sausage, for I know personally that it
is a big profit-maker, and that is the
reason [ can tell you the true story

twenty-seven

about sausage.

The trouble has been you never dis-
played it properly, you never pushed
sales, You at ‘times let sausage ge’
dried up and discolored, and’ so killed
the customer's appetite for sausage.
You may never have sold the best. You
mav have advertised the best, but mis-
represented, when you knew you could
buy the best but would not pay the
price and sold it on a large margin.
That is the reason, gentlemen, why
vou have killed the sausage business.
‘Another way you killed it was you
eave it away or sold it for a nickel.
You have discouraged and disgusted
the buying public and killed your own
business. You know very well that
you did this. You also tried to make
50 per cent, on sausage when you, sold
pork loins on a 2 cent margin, Whose
fault is it?

Now, let’s get down to brass tacks

It is all your own.

and help these sausage manufacturers,
who have made this product the most
food, pure, clean and
Let us go out and dis-

economical
wholesome.
play it right, price it right, and sell
more and make more money tor our-
selves, and teach ‘the buying public
that sausage is a good food product,
made from the finest grade of meat
and spices, and that <he finest casings
are used to preserve it. Also tell them

PS A RA oat

MICHIGAN TRADESMAN

for their safety the sausage manufac-
turers of Michigan have gone so far as
to label it “Grade A,” and stated what
ingredients it contains, whether milk
was used or cereal added.

Again I want to say, let us help the
sausage manufacturers. But let wus
help ourselves to more business. To-
day ithe modern display cases make it
possible for us retailers to display it
properly, making it appetizing and
saleable. Why not sell it? Sell what?
More sausage and cold meats.

Now is the time, and the place is
right ‘here in Michigan, There was
never such opportunity to sell as to-
day. Now do not condemn the sau-
sage manufacturers, but think what
mistakes you have made in the past.
Let us be wide-awake, not dreamers,
for in order to bring business into your
store it will be necessary to keep it
right, display it right and sell it right.
Let our slogan be, “Sell more sausage
for larger profits, eat more sausage for
more volume, and display more sau-
sage for more business.”

Again sausage can be sold without
any loss. Save all ithe ends of sausage,
boiled hams, corned beef, and grind
twice, add pickles and pimentos, pack
into containers and sell for sandwich
spread. You can also add mayonnaise
to it. It is a good seller, but keep it
fresh always.

By selling sausage you have no suet,
no bones, no waste, just a good sub-
stantial profit-maker. It is up ito you
to sell and display the best sausage
you can buy, for there is no excuse.
The sausage manufacturers sure can
make it for you, Forget the price and
sell the best. Build your business on
good sausage and get the confidence
of the buying public,

Emil Schwartz.
—_+>-~>____
Here and There in Merchandising.
(Continued from pagie 12)

Prices on prunes in my San Fran-
c.sco reg:on are going to reduce the
surplus withcut tempting growers ito
set out more trees. Size 50/60s are
priced 5c per pound, pre-packed by
wakeful grocers, and 25 pound boxes
are marked 98c, Such prices will
move any surplus, feed many people
better than before, and tend to restore
the balance of things with vastly more
efficiency than any of the “stabiliza-
tion” plans cooked up in the half-
baking ovens of our legislative Wash-
ington, ‘Sane conformity ‘to economic
leadings always has resulted in re-
turn to prosperity and nothing to-day
indicates that any other course will be
worth even thinking about,

Paul Findlay.
——_+++___

Garden Items Lead in Hardware.

Lawn mowers, rubber garden hose
and those accessories were outstand ng
items in ‘the week's trading in whole-
sale hardware markets. The possibil-
ity of a shortage of wire screen cloth
looms this week and jobbers have ad-
ised itheir customers to file requisi-
tions at once in order to insure deliv-
ery. Lawn mowers in the $5 retail
range are purchased in large quantities
by retailers, (Housewares, including
moth destroying preparations and
equipment, vacation accessories and
Summer articles, such as electric fans,
vacuum bottles and similar items, sell

freely. Building hardware continues
inactive.
2-2
Shirting Fabrics Move Slowly.

Restricted demand from shirt man-
ufacturers is keeping the movement of
shirting fabrics ito a slow pace and the
converting trade is experiencing one of
the dullest periods in many months,
comment yesterday indicated, Quota-
tions have been steadily slipping on
most styles during ithe last few weeks
and thave registered declines up to 1%
cents per yard. Some of the new mesh
cloths introduced by the trade have
received a fair reception, and the hope
is expressed that they may provide a
good business for the next few months.

 

MR. GROCER for repeat
sales get your supply

of
POSTMA’S

DELICIOUS RUSK
Fresh Daily

POSTMA
BISCUIT
co.

Grand Rapids,
Mich.

 

50th

Anniversary

 

 

 

 

 

 

CSA ramen SRT NEN AP AE Sores

13

Fall lines are in the process of prepa-
ration, but very little business is ex-
pected until later im the season,
A
Opposition brings men together, and
out of discord comes the fairest har-
mony, and all things have their birth

in strife.

 

Store, Offices & Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 lonia Ave., N. W. Phone 86027

 

 

FRIGIDAIRE

ELECTRIC REFRIGERATING SYSTEMS

P
RODUCT OF GENERAL moro

    

     

WITH
FAMOUS
COLD
CONTROL
AND
HYDRATOR

All
Models
on Display
at
Showroom

 

F. C. MATTHEWS & CO.

 

 

18 E. Fulton St. Phone 93249

aa Ce Liat) cate

THE GROCER’S TRUE FRIEND!

Made and Guaranteed by the

Mala a CITY MILLING CO.

RAND RAPIDS, MICHIGAN

 

re the canned foods you feature grown

and packed
in your home

state?

W. R. Roach & Co.,
Grand Rapids, main-
tain seven modern
Michigan factories
for the canning of
products grown by

Michigan farmers.

e brand

you know

  
  
 

A complete line of canned vegetables and fruits

 

eh eas

ee eee ea as issbereaatk'.

HARDWARE

Michigan Retail Hardware Association.
President—Chas. H. Sutton, Howell,
Secretary—Harold W. Bervig.
Treasurer—William Moore, Detroit.

 

Hints For the Hardware Dealer i
June.

June should be a good month for the
hardware dealer. It usually marks the
high point in the spring trade, and' the
opening of ithe summer business. In
June, judicious advertising and wide-
awake business-getting methods should
also bring the hardware dealer a fair
share of the wedding gift trade, This,
though an all-the-year-round affair, is
at its best this month,

The hardware dealer’s selling plans
for June should feature the gift trade
quite prominently, On the ornamental
side, cutlery, plated ware, silverware
and cut glass all make popular pres-
ents; while the hardware stock includes
a host of items calculated to meet tthe
demand for something practical.
Hardware gift dines have this added
advantage, that the most ornamental
lines ‘have their utility aspects, and
that nowadays the most useful articles
are usually ornamental as well,

Tit is worth while to put on two or
three good wedding gift displays, and
to give this ‘line some prominence an
your advertising. Incidentally, stress
the “useful gifts” idea. Such gifts will
probably find the readiest sale this
year. Remember, that while wedding
gifts are sold every month of the year,
June, as the “month of brides,” ts the
period to make your strong appeal tto
the trade, and to establish your store
in the popular mind as a place to buy
wedding gifts,

It is a good time, too, to make an
effective appeal for the regular trade
of the newly-weds, All the newly
married couples may not reside in your
community, Some will live elsewhere.
But it is good policy not merely to ap-
peal to this trade through newspaper
advertising and window display but ito
make a systematic personal effort to
secure it, Get the names of any newly
married couples establishing homes in
your district. Send them a congratu-
latory letter if you like; congratulate
them personally; send them advertis-
ing matter; proffer the services of your
store and staff. How you go after the
business is for you to determine; but
it is sound policy ito go after 1t—some-
how, And ito go after it systematical-
ly and persistently.

In appealing to the trade of people
who are just setting up housekeeping,
there is at least one idea that is worth
your while to get across. That is the
idea of getting the home properly
equipped. Newly married people feel
pretty sure they are going to improve
on the methods of their parents. They
will not keep house in the same in-
efficient and slipshod way. So they
are receptive to the idea of doing
things right; and one method of doing
things right is for the housewife to
have everything she needs to do her
housework easily and to eliminate
drudgery. This is an idea worth
stressing in some of your June window
displays, im your newspaper copy, and
in your personal canvass.

In connection with displays, here is
a point worth remembering. No dis-
play is worth while that does not help

MICHIGAN TRADESMAN

to sell goods, ‘But a display is a great
deal more worth while if. in addition
to selling goods at the moment, it will
put across some clear-cut idea that
will go on helping ito sell goods.

Your June wedding gift displays,
for instance, may well drive home
some clear-cut idea, For instance, the
desirability of useful in preference to
purely ornamental gifts; the fact that
the hardware store caters especially to
the gift trade; the fact that your gift
lines are, many of them, both orna-
mental and practical; the importance
to the kitchen of a complete equipment
of labor-saving devices. These, and a
good many similar ideas, can be
brought out through the medium of a
window display.

At this season outdoor enthusiasts
are maturing their -pians for camping
out, vacations, yachting trips, fishing
trips, motor trips and similar summer
activities. Niow is the time to adver-
tise along these lines. A camping out
scene makes a verv effective window
display—something that will suggest
the pleasure to ‘be gotten by setting up
a tent én the wilderness and fending
for oneself.

Now, too, is a good ‘time to push the
saie of gasoline and kerosene stoves
for summer cottages. Cottagers, too,
are good prospects for the sale of sec-
ond hand stoves you thave taken in
trade and put in shape to give fair ser-
vice.

Window displays in June should be
given a distinctly seasonable aspect.
The timely lines are so numerous that
your problem will be to find space and
opportunity to display them all. Dis-
plays of athletic goods, baseball and
tennis outfits, golfing equipment, etc.,
are all timely, Wriere there is water,
canoes, yachting and motor boat ac-
cessories can be shown to advantage.
It will pay to get in touch, personally
or by circular letter, with motor boat
owners in your territory,

Fishing tackle also can be given
some attention, Rods, reels, lines, bait,
hooks and other accessories lend them-
selves readily to displays that appeal
to enthusiastic fishermen,

It is a little early for guns and
ammunitien, but it does no harm to
give these lines a bit of display now,
if you can spare the space.

A display of automobile accessories
will also be timely this month; and
particularly of lines useful to motor
‘tourists.

June marks the climax of the spring
paint campaign. Although a consider-
able amount of painting has been done,
there are numerous prospects who are
still hanging fire. With these, it is a
case of “Now or never”—or to be more
accurate, “Now or a great deal later.”
The man who ought to paint nd does
not decide to paint this month will not
paint until next fall or perhaps next
spring. So that it pays to push paint
very strongly before the dusty season
sets in.

Here, personal work counts. If you
can spare the time for a personal can-
vass you can probably bring a fair pro-
portion of your hang-fire prospects to
the buying point. This isn’t as easy
a method of business-getiting as wait-
ing for your prospects to come to the
store and buy; but it is more effective.

‘In June it is good policy to put your
best selling effort behind your timely
lines, It is a good rule to carry over
as little stock as possible from one
season to the next; and good sales-
manship early in June will largely ob-
viate the necessity of trimming prices
in July in order to clear out a lot of
surplus stock, Push your sales while
the selling is good.

Victor Lauriston.

—_—_»+ >>
Permitting Incompetent Person To
Drive Your Car,

Needless to say, the great majority
of retail merchants own automobiles
that are used for either business or
pleasure or both, and they operate
such cars under the rules of liability
common to all car owners. But, being
engaged in a public business, a mer-
chant is perhaps more apt to be called
upon to lend, or permit another to
drive his car or truck, than is the aver-
age car owner. And that is where the
competency of a person permitted to
use a car may strike home.

‘This is true because many courts
have held that permitting an incom-
petent person to drive a car amounts
to negligence, so as to render the car
owner liable for resulting injury. <A
nice point this, and one well worth
having in mind when requested to per-
mit another to drive your car. So now
let us see how the courts have rea-
soned on this subject in a few cases of
this kind,

In one case of this kind, a car own-
er permitted a friend to take his car
for a drive, and the latter after having
a few drinks began driving at an ex-
cessive speed, Asa result he met with
an accident in which a third panty was
seriously injured. The latter then
brought suit for damages against the
car owner, on the ground that he had
been negligent in turning ‘his car over
to a person known to be unfit to drive
same,

Upon ‘the trial of the case there was
evidence that tended to show that the
person allowed to take the car was a
drinking man, and a known reckless
driver when under the influence of
liquor. That the car owner had knowl]-
edge of the character of his friend
when he permitted thim ito take the car.
On this evidence, a judgment for $1,-
000 was rendered against the car own-
er, and in affirming same the court
said:

“It is clearly established that he
(the driver) was much given to drink.
It is commonly known that one who
is most competent and careful as an
operator of an automobile when per-
tectiy sober becomes incompetent and
reckless after indulgence in one or two
drinks, Incompetence, recklessness,
and accidents are so universally the

May 25, 1932

sequel of drinking that an owner of an
automobile is put on notice of what is
likely to occur if he does not take ac-
tive steps to prevent anyone addicted
to drinking from diriving it. If he
fails in the performance of this duty,
he should suffer the consequences of
his neglect.”

So much for that case, and now fet
us take another. Here a car owner
permitted a young man who had quite
a reputation for reckless driving to
take his car. An accident followed
that was alleged to have resulted from
the young man’s negligence, Swit fol-
lowed against he car owner for dam-
ages, andthe court in reasoning on the
question presented, used the following
language:

“In its simplest form the question is
whether the owner when he permits
an imcompetent or reckless person,
whom the knows to be incompetent or
reckless, to take and operate his car,
acts as an ordinary prudent person
would be expected to act under the
circumstances, If he were to entrust
his car ito a person whom he knew to
be insane or intoxicated or utterly in-
competent to run a car, it would cer-
tainly shock the common understand-
ing to hold that he was not chargeable
with negligence. :

“There can be no difference in prin-
ciple but only in degree, where he
knows the driver to be careless and
reckless in the operation of the ma-
chine. In any case, consideration for
the safety of others requires him to
withhold ‘his consent and thereby re-
frain from participating in any acci-
dent that is liable to happen from care-
less and reckless driving of such a
dangerous instrumentality.”

In closing it may be noted, that the
foregoing rule of liability is an ex-
ception to the general rule, and that
under the latter a car owner may only
be held liable for a driver’s negligence
when the driver is acting as the agent
or servant of the owner. Though this
has been changed in a few states by
statute, that make car owners liable
for accidents when ‘their cars are be-
ing operated with their consent, re-
gardless of who is at the wheel or the
purpose of the drivng. However, this
does not soften the rule illustrated one
dot, and when a car owner permits one
known to be reckless or incompetent
to dnive his car he ds flirting with
trouble with a capital T.

—__~+~+—+___

Constant check on the weight of
sheet material products during manu-
facture is provided by a mew device
which gives instant warning of varia-
tion from ‘the predetermined standard.

>

What opportunities for an American
Mussolini!

 

 

 

 

 

Phone 65105

 

WHICH STORE IS YOURS?
A new COYE AWNING will bring you business

Phone or write for new low prices

CHAS. A. COYE, INC.

Grand Rapids

 

 

 

May 25, 1932

DRY GOODS

Michigan Retail Dry Goods Association.
President—Jas. T. Milliken, Traverse

City.

Vice-President—George C. Pratt, Grand
Rapids.

Secretary-Treasurer—Thomas Pitketh-
ly, Flint.

Manager—Jason E. Hammond, Lansing.

 

Hollow Ware Orders Curtailed.
Reluctance of retailers, visiting the
wholesale hollow ware markets to
order merchandise for June sales has
caused widespread concern among pro-
ducers in the East. Disappointing
sales last month, it is: said, forced
stores to limit purchases to 30 or 40
per cent. of the quantities normally or-
dered at ‘this time. In. all instances
purchases are confined to low-end
goods. Sterling ware to retail at $3.95
and $4.95 is getting the bulk of the
business in that field, while pewter or-
ders are confined to $1 items. The
sale of flatware at a unit price of 10 to
15 cents is the most notable feature of
the silver-plated ware trade at this
time,
——_~>~+ + —___
House Wares Show July 24-30.
At least (forty-one producers and
selling agents of home furnishings will
display goods at the American House-
wares Exhibit, to be held at the Hotel
Pennsylvania, New York, July 24 to
30. The exhibit, similar to the tradi
event’ ‘held each January in Chicago,
is designed ito serve buyers seeking
merchandise for the Fall, Winter and
holiday seasons, All types of home
equipment, including electrical ap-
pliances, kitchen, glass and pottery
wares and other related lines, will be
represented at the show, which is
claimed to be the! first of its kind ever
held in this city. An advisory board
of retail merchandise managers and
buyers will work with a committee of
exhibitors headed by Leo S. Koch, of
Frank & Son, in completing arrange-
ments for the exhibition,
—_~+ + >—_—__
Low Spread Prices Worry Trade.
‘Sharp price cutting on low-end bed-
spreads during the past week occasion:
ed considerable anxiety and the indus-
try is seeking some means to prevent
the utter disruption of the market
from dumping of goods. The prac-
tical disappearance of demand on 80
inch goods through a switch in favor
to 90 inch styles has forced mills ‘to
offer the narrow widths at any price,
and quotations: as low as 67¥%c on
some rayon numbers ‘have been heard.
Even the 84 inch styles have experi-
enced a smaller demand, Some mills
are showing their Fall lines quietly,
but few orders are expected for the
time being.
——_»+>_—_
Arrow Shirt Prices Unchanged.
Cluett, Peabody & Co., Inc., has
opened its Fall line of Arrow shirts

with prices unchanged from the
Spring level, according to an am-
nouncement from the company. The

two retail ranges of $1.95 and $2.50,
in which the bulk of the business is
remain the same, with

done, will

wholesale quotations also unchanged.
The new line includes several novel-
ties, one of the new colors being an
ivory shade. The company also stated
that it had’ finally perfected a process
to ekminate shrinkage in, oxfords. A
patent for a new buttonhole, which

MICHIGAN TRADESMAN

prevents the collar button from touch-
ing the skin, has also been granted to
the concern,
—_»+.___

Three Openings Set in Rug Trade.

Three distinct opening dates will be
observed by floor coverings manufac-
turers im showing Fall lines. Hardt
surface floor coverings producers yes-
terday confirmed reports that they will
observe the week of June 6 as the offi-

cial time for displaying new Fall
goods. A majority of sofit-surface rug
and carpet manufacturers plan an

opening this week, and the remainder
will offer Fall goods around Aug. 1.
Until the hard-surface producers an-
nounced plans for a separate opening
it had been understood they would
hold their Fall showing next week.
—_—_~> +o ___-
Adopt Slogan For Father’s Day.
“Show Dad You Remember” has
been selected as the official slogan for
Father’s Day, which will be celebrat-
ed this year on June 19, by a commit-
tee of men’s furnishings’ manufactur-
ers, retailers and advertising men,
headed by Sylvan Kronheim, president
of the Retail Clothiens and Furnishers’
Association of America. The winning
slogan was submitted to the group by
William H. Dalton, buyer for the hat
department of John David, men’s
special chain here. The trade believes
that the adoption of a slogan will serve
as a stimulus to interest in the event.
>>
Mesh Styles Bought in Gloves.
The vogue for mesh effects has
taken strong hold in the glove indus-
try, asi it has in underwear and hosiery.
Activity in these types is a highlight of
the current demand from retailers.
Both mesh and lace gloves are sought,
particularly in wholesale price ranges
to retail at from $1 to $2.95. White,
eggshell and beige are the favored
colors. Interest continues in fabric
gloves of tthe slip-on sityle, with some
call noted for the longer lengths.
White and eggshell also lead in this
merchandise,
>>
Hat Bodies Imported For Fall.
Lange quantities of felt hat bodies
are being imported this month in
preparation for Fall trade. ‘Belief that
millinery styles will be similar to those
of last Fall prompts the heavy 1im-
portations. Aside from the hat ship-
ments few foreign apparel items are
being imported in quantity. Model
gown and dress accessory importa-
‘tions are the smallest in years. One
luxury line on which trade is reported
reviving is toilet wares. Brush, comb
and mirror sets and related products
have been purchased in fair volume for
Fall and holiday sale.
—____* ++

Scientific Marketing.

That a college degree isn’t necessary
to understand and adapt the funda-
mentals of modern merchandising was
evidenced recently by a St. Louis milk
man who in making his morning
rounds found a note at the door of a
customer who regularly took one quart
and one pint of milk. It read, “My
kitty just died so I’ll only need a quart
daily.”

The next morning the efficient and
alert milkman delivered a kitten at his
customer’s door.

Corporations Wound Up.

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:
Cluett, Peabody & Co., Detroit.
Golden Bungalow ‘Sandwich Shoppe

Co., Detroit.

Prairie Oil & Gas Co., Detroit.

Better Bilt Homes Corp., Flint,
Thermal Engineering Corp., Detroit.
Michigan Carbon Works, Detroit.
North American Securities, Inc., De-

troit,

State Distnibutors, Inc., Grand Rapids.
Overmyer Trimming Material Co.,

Dietront,

Edna Young ‘Scott, Inc., Detroit.

Highway Land Corp., Detroit.

Heineman Corp., Detroit,

Bond Development Co., Detroit.

Michigan Paper Tube & Can Co., De-
tro:t,

Curtis Companies, Inc., Detroit,

Program of the Traverse City Con-
vention.

Lansing, May 21— Duty took us

through Northern Michigan to Travy-

erse City last weck, where we held a

meeting with the “Cherry Blossom
Committee.’ After full discussion it

was decided that the cherry trees will
be in full bloom on Wednesday, May
25. By a coincidence the Traverse
City Chamiber of Commerce was in
session and all agreed that the days we

pickea for our convention were the
beauty days for the Traverse City
region.

The management of the hotel and
citizens were enthusiastic regarding

the coming convention, The respons-
es we have had irom persons who will
appear on the program ‘have been very

encouraging. We have incurred very
little expense. The luncheon or din-

ner on the first evening will be served
by the hotel management at popular
prices and a satisfactory menu has
been arranged for our Thursday eve-
ning dinner or banquet at the unusual
price of $1 per person.

The roads leading to Traverse City
are in splendid condition and the ex-
penses need not be high. At this sea-
son of the year members who desire to
do so may return after the evening
program, The price for rooms at the
Traverse City hotels range from $1.50
and upwards. The Park Place Hotel
annex has a number of rooms at $1.50
and the same may be said regarding
the Whiting and other hotels. The
rooms at the Park Place Hotel. proper
are $2.50 and up, Send reservations
early.

It was the opinion of our President
and ‘Program Committee that we have
many men in our State who are cap-
able of discussing merchandising
problems. We ane pleased to announce
that a number of these men have glad-
ly consented to contribute to the suc-
cess ot the convention by preparing
convention ‘talks that will be worth
wihiie.

While in Traverse City we were in-
formed that Carson, Pirie & Scott
have leased one entire floor for sample
rooms for their salesmen. Other
wholesale houses have made reserva-
tions and will be there to greet their
patrons. We are glad ‘that such is the
case. as a trip to Traverse City may
thereby be of double value ‘to our
members. ‘We take this opportunity
to say to the wholesalers that they are
welcome. We will co-operate with
them in every way. We invite them
to participate in our convention talks
and. sit with us around the banquet
table, We have two particularly able
men on our Thursday evening pro-
gram,

   

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES

15

Wednesday.

2 p. m. Informal meetings of Board
of Directors of the Michigan Retail
Dry Goods Association and the Grand
Rapids Merchants Mutual Fire Insur-
ance Co,

3p. m. Enrollment of
members and guists.

Reception at hotel by Traverse City
citizens and members of Chamber of
Commerce,

Get acquainted, and drive among the
cherry orchards.

officers,

 

6:30 p. m. Informal dinner—cafe-
teria prices and program in dining
room,

Opening remarks and introduction

of officers—B. H,. Comstock, President
of Globe Department Store, Traverse
City.

Former President Fred E. Mills,
presiding.

Address—‘ Profitable Store Man-
agement.’ Jos. C. Grant, J. C. Grant

Co., Batitle Creek.

Address—“Suggestions to Michigan
Retailers.” Richard Stephenson, U. S.
Bureau of Foreign and Domestic Re-
lations, Washington, D. C.

Thursday.

9 a.m. Director W. E.
Muskegon, presiding.

Address — “Merchandising to the
Times,” Carl R. Edgell, J. W. Knapp
Co., Lansing.

Discussion—H, R. Brink L. W.
Robinson Co., ‘Battle Creek.

Adidress-—“Training of Employes—
Methods Used,” O. G. Drake, Her-
polsheimer Co., Grand Rapids.

General discussion—both topics.

Report of Committee on Nomination
and election of officers.

12:30 p. m. Luncheon opened by
President J. T. Milliken, introducing
as presiding officer Vice-President
Geo, C. Pratt, Grand Rapids.

Address — “Publicity in Average
Michigan |Store,” former President J.
B. Malls, Detroit.

Discussion.

Remarks on Retailing—Thos. P2t-
kethly, Smith-Bridgman Co., and Sec-
retary-Treasurer of Association, Flint.

Discussion—To include turnover,
model stocks, maintaining mark-up,
importance of style, etc,

3 p. m. Director Henry
mack, Ithaca, presiding.

General Topics—Problems of
small town stores. This will be an in-
formal meeting. The following mem-
bers have been requested to be pres-
ent and participate:

E. W. Smith, Sparta.

Paul L. Proud, Ann Arbor.

W. D. Baltz, Grand Haven,

John Moore, Kalamazoo.

Also representatives of
houses,

Topics to be assigned by chairman
previous to session,

6:30 p. m, Dinner—dining room—
one dollar per plate.

President J. T. Milliken, presiding.

Invocation,

Music,

Unfinished business,

Address —‘“‘What are Progressive
Merchants Thinking About?” H. I.
Kleinhaus, Dept. of Accounting and
Control, National Retail Dry Goods
Association, New York City. .

Address—‘A Handy Road Map to
Profit,’ Harold W. Bervig, Manager
Mich. Hardware Dealers Association,
Lansing.

a

With a new stereotype mat and
process, plates are said to be produced
with the speed and economy of the
stereotype plus the printing qualities
of the electrotype.

Thornton,

McCor-

the

wholesale

SPECIAL DIE CUTTING AND MOUNTING

G R AN D

C HIGAN

 

R A,P

IDS, MI

 

16

HOTEL DEPARTMENT

Statler Sounded Warning Note on
Overbuilding Hotels.

Los Angeles, May 21—At least ten
years ago the late E. M. Statler
sounded a warning on the overbuild+
ing of hotels. At that time his cor-
poration owned a very desirable site
on Woodward avenue, Detroit, on
which the building of a second Statler
for that city was contemplated, but
tthe project was never carried out be-
cause of the veteran hotel man’s op-
position, That he was right has been
very thoroughly demonstrated, for
soon after he expressed his convic-
tions on the subject, the slump im ho-
tel traffic began and while construction
continued until a very recent period,
investors in securities of such enter-
prises suffered severely. Last week I
mentioned the passing of Hotel Fort
Shelby, Detroit, into receivers’ hands,
and now J] notice the old-time, and
well-established - Hotel Sherman, Chi-
cago, has gone the same way,’ anid the
Bowman-Biltmore Corporation, with
headquarters in New York, are work-
ing out the problem of settling their
indebtedness on tthe basis of fifty cents
on the dollar. Mayflower Hotel, in
Los Angeles, promoted and operated
by DeLong brothers, former Michi-
ganders, though not connected in ho-
tel lines in that state, have gone mito
the bankruptcy courts. These enter-
prising young men up to a few years
ago, operated a very successful feed-
ing establishment known as tthe Bull
Pen Inn, At the time of their con-
templating entering the hotel game I
happened to be one of many of their
numerous friends who advised. against
the move, honestly believing that Mr.
Statler’s prediction was reasonable. I
have ever tried to avoid pessimism
and I by no means think the hotel
business has gone to the demnuition
bow wows, but there is a very good
reason for believing that we at least
have hotels enough to take care of the
trade for some time to come, even if
the commercial men who used to be
their chief patrons ever get back on
the road, and when investors talk
about possible dividends on hotel
holdings, I am inclined to suggest
putting on the brakes. Keeping your
present holdings in merchantable
shape, however, is yet another thing.
It is much easier and less costly to
make reasonable repairs on proper-
ties already in existence than to make
expensive additions and depending on
future developments ‘to produce profits.

 

The Hotel World speaks of what is
known as “meal pricing’ at Hotel
Stevens, Chicago, one of the world’s
largest hotels. This consists on bas-
ing the price of table d’hote meals on
the charge for the principal entree
composing same. J am reminded, by
your mention of excellent meals serv-
ed by Hotel Columbia, Kalamazoo, in
your Out Around, that Frank Ehrman,
proprietor of that institution, was
probably the first operator in Muachi-
gan, at least, who adopted such ser-
vice in his own dining rooms, and that
the idea worked out admirably. It is
at least, worthy of investigation on the
part of caterers who are inclined to
give too elaborate offerings at prices
which do not presage prosperity at the
banking end. It at least makes the
change elective for the consumer,

The question of housing dogs im
guest apartments in hotels bobs up
again, through the adoption by New
York hotels of a liability guaranty ‘to
be executed by the guest protecting
the hotel against damages done by the
canines. [ have no prejudice against
dogs, but I feel that they are more
sinned against than sinning when they
are placed under the restraint of be-
ing compelled to lead a life of confine-
ment, when their sphere of usefulness
could be very greatly enlarged by be-
ing turned loose on a capacious ranch.

the Pantlind.

MICHIGAN TRADESMAN

I also feel that every hotel encourag-
ing this particular type of patronage
should provide suitable kennels for
their accommodation, in charge, if
needs be, of a competent veterinary, at
a reasonable charge, the same as rail-
roads make for their transportation in
baggage cars.

Down in Pennsylvania the hotel
men decided that representatives in
Congress should at least go on record
as to their real leanings on the pro-
hibition question, with the result that
35 out of a total delegation of 50,
mostly Republicans, have declared in
favor of the repeal of the eighteenth
amendment or at least a modification
thereof. If the hoteliers can inculcate
the idea of honesty in pre-election
pledges, in the brains of their National
representatives, they at least have
gone far.

Daniel Babbitt, proprietor of Was-
Ka-Da resort, Grayling, has complet-
ed an addition to his house front:ng
on the Au Sable River that has! more
than doubled his dinimg room capacity.
The former dining room has been con-
verted into an additional lounge for
guests,

The supreme court of Mississippi
has decided that a bad check law sim-
ilar to the one in force in Michigan, is
unconstitutional, in ‘that it allows. the
use of criminal processes in the collec-
tion of debts, It ds just such rulings
as this which encourage criminal prac-
tices. It is simply a form of obtaining
money or credit undier false pretenses,
and nearly every state regards punish-
ment for such offenses as felonies.

Officers elected by Charter No, 22,
West Michigan Greeters, at a recent
meeting held at Hotel Pantlind, are:
Presidient, M. H. Leweke, of the Hotel
Rowe; first vice-president, C, M. Luce,
‘Hotel Mertens; second vice-president,
George Dauchy, Warm Friend Tavern,
Holland; secretary -‘treasurer, Noel
Black, Hotel Pantlind; charter vice-
president, George Southerton, LaVerne
Hotel, Battle Creek; sergeant-at-arms,
Harry Miner, Pantlind Hotel, anid
chairman of the board of governors,
Raymond Baker, Morton Hotel. Ocher
members of the board of governors are
Arthur A. Frost and E. T. Moran of
the Morton; Raymond Reid, of the
Herkimer, and Thomas S. Walker, cif
Charter diellegates to the
National convention are E. T. Moran
and M. H. Leweke, with A. A. Frost
and Thomas !S, Walker as alternates.

William J. Gray, manager of Hotel
Palmetto, Detroit, is passing out
cheroots. to ‘this colleagues on the
strength of the addition of a wee
daughter to the personnel of this es-
tablishment.

Meat purveyors are offering to
caterers what is known as a golfer’s
roast beef roll, A light, yearling sir-
loin butt is boned, rolled and bound
with twine, all excess fat being re-
moved, This is: ideal for sandwiches,
as it is easily sliced and about the
size of the bread used. Out here the
packers are featuring this offering at
25c per pound, ready for the pan,

W. K. Kellogg, the cereal king of
Battle Creek, gave to the University of
California, on Wednesday, his beauti-
ful ranch of several hundred acres at
Pomona, together with ninety-five
pure-blood iArabian ‘horses. He also
provides an endowment of $600,000 to
form the nucleus for what will hence-
forth be known as the W. K. Kellogg
Institute of Animal Industry. Will
Rogers acted as master of ceremonies
and Governor Rolph was one of many
prominent speakers, Mr. Kellogg’s
philanthropies throughout the United
States have won for him a warm spot
in the ‘heart of the Nation, and, every
Michigander should feel a sense of
pride in the achievement. I might add

that this herd of Arabian horses com-
prises nearly all of the pedigreed
stock outside of Arabia proper.

The man who makes two ships sail
the ocean where only one ship sailed
before has done much to advance hu-

May 25, 1932

 

Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St., W.
GRAND RAPIDS, MICH.

 

 

 

Park Place Hotel

Traverse City
Rates Reasonable—Service Superb
—Location Admirable.

GEO. ANDERSON, Mgr.
ALBERT J. ROKOS, Ass’t Mgr.

 

 

New Hotel Elliott
STURGIS, MICH.

50 Baths 50 Running Water
European

D. J. GEROW, Prop.

 

 

HOTEL

eae

Universally conceded to be one of
the best hotels in Michigan.
Good rooms. comfortable beds, ex-
cellent food, fine cooking, perfect
service.

Hot and Cold Running Water and
Telephone in every Room.

$1.50 and up

60 Rooms with Bath $2.50 and $3
HENRY M. NELSON, Manager

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mgr.
Muskegon *j- Michigan

 

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

“We are always, mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous
patronage implies.”

HOTEL ROWE

Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

CODY HOTEL

GRAND RAPIDS

RAT ES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality’
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria ste Sandwich Shop

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms -t- 400 Baths

RATES
$2.50 and up per day.

 

 

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

GEO. W. DAUCHY, Mgr.

 

 

 

Reid Hotel
SOUTH HAVEN, MICH.

Cr AS

NEWLY DECORATED and REFINISHED
All Rooms Have Hot and Cold Water

DINING ROOM AND COFFEE ‘SHOP IN CONNECTION
DAVID REID, Prop.

 

 

 

 

 

May 25, 1932

man progress. Captain Dollar, whose
four score years of active work have
reached ‘the inevitable finale, might
well be termed the farmer of the
oceans. He sent fleets of merchant-
men over the trade sea lanes of the
Pacific where formerly tramp steam-
ers mate casual passage, He, more
than any single modiern navigator, die-
veloped ocean travel between the Far
West of America and the Near East
of Asia. Among my treasures: is an
autograph copy of the memoins of this
wonderful individual, given to me on
the occasion of a brief visit paid him
several years ago, during which he
imparted the information that at omle
time the thad Jabored in a saw-mill at
Saginaw, [ believe, for the muniificent
wage of 60 cents per diem, Robert
Dollar wore the wreath for helping
the friends of his country on the
Pacific as did John Paul Jones fighting
the foes of his country on the Atlantic.

I am afraid [I cannot agree with
some of ‘the editorial utterances ex-
pressed on account of the recent
Hawaiian tragedy. While I have not
been personally familiar with the actual
happenings of the past few months in
the Paradise of the Pacific, I have
been supplied with copies of the Hono-
lulu Star-Bulletin giving in dietail all
the testimony in the recent Massey
trial. It is absolutely undenied that
the Masstes and their henchmen, de-
liberately kidnapped thie young Hawai-
ian, shot and bled him in a bath tub
in their bungalow and were detected
trying ito dispose of the body by cast-
ing dit in the crater of Mona Loa, There
was no pleading of justifiable homicide
although an attempt was made att es-
tablishing temporary insanity. The
jury was made up of mixed races to
be sure, but was not so different from
the composition of a panel in the
States, They were just a jury, after
all. Honolulu is a city of upwards. of
100,000 inhabitants. By the law of
averages she would, be entitled to have
in ther penal institutions a couple of
hundred law breakers. Five years ago
when iI was visiting the territorial
penitentiary, as the guest, only, of the
then warden, my attention was called
to the fact that the prison roster show-
ed less than a dozen inmates, and
these were mostly jail cases from
Honolulu for misdemeanors only,
principally, I believe, traffic violations,
For years householders have never
turned a key im tthe locks on their
doors, because of the absolute absence
of any form of pilfering. But there
has been a laxity in the enforcement
of the liquor laws, due to the short-
comings of enforcement officers nepre-
senting Uncle Sam. Sailors from off
ocean liners, marines from Pearl Har-
bor and soldiers from Scofield Bar-
racks, on leave of absence, have oc-
casionally made Rome howl, as it
were, but the natives have, so far as
my observation extended, made it a
point to keep away from such rowdy-
ism, (Governor Judi is an appointee
of ithe Federal Government. So also
are the judiciary, and the legal or-
ganization. Why should the citizenry
of Honolulu be held responsible for
iust what happened?

California has a prize fight commis-
sion, which is supposed to regulate all
the ‘so-called “scientific” blocd letting
which occurs im ‘the commonwealth.
Its members, for a wonder, draw no
salanies, but enjoy ringside seats at
every slaughtering contest. Nobody
seems to know just what their duties
consist of, but just at present thhey are
as busy as can be getting neady for
the great international knock-down-
and-drag- out festival known as the
Olympiad, which is supposed to legal-
ize and give a moral aspect to all sorts
of alleged athletics, based. on the social
status of the ancient Greeks. I forgot
to say, or almost did, that there is a
row on, similar to the affair between

Alice Longworth and the Vice-Presi-
dent’s sister, Mrs, Gans,

for social

MICHIGAN TRADESMAN

supremacy, during the hurdle-jumping
period, and it looks as ‘though the
aforesaid commission will be drawn
into it, which will be akin to “working
their passage’ in the matter of those
ringside accommodations.

Some people seem to enjoy the
pastime of taking the lies out of leg-
ends, as ‘they call it, the latest being
the effort to establish the fact that
Barbara Fritchie, who told Stonewall
Jackson’s men to “shoot if you must
this old, gray head,” never happened.
Otthens discount the story of Horatius
at the Bridge, while still others' claim
that the eighteenth amendment is be-
ing enforced, Well, suppose all these

legends are foundationless — why
worry? Poetry, beloved of all genera-

tions, is still popular, and besides we
all require certain forms. of entertain-
ment,

It is claimed that Arthur Brisbane,
one of the Hearst syndicate, receives
a salary greater than the President of
the United, States, and maintain he
is worth the price, for his editorials
are always timely and “pat.” The
other day he said something about pro-
hibition which, coming from an in-
dividual who is strictly abstemious,
appealed to me. Some prominent diry
had made ‘the statement that the bene-
fits of prohibition were to be seen in
every walk of life, from tthe banker to
the working man. Brisbane says such
talk is “asinine and! statistics every-
where prove to the contrary. It is
hurtful to the cause of prohibition to
make such claims, ffor the observant
andividual knows better, and classes
their other claims as none too re-
hable.’ In Los Angeles’ a prominent
member of the police commission,
radioed the other evening, that “the
increase of arrests. for auto driving
while intoxicated had increased at the
ratio of 19 to 1, increase in number of
vehicles and population considered,
since the Volstead act had gone initio
effect; that the penal institutions were
harboring individuals at a trifle less
than that proportion.’ The other day
the Federal grand jury brought in
thirty-one indictments for liquor law
violations, but the accused were not
even arraigned, as the judge stated:
“We are not possessed of the equip-
ment for prosecuting these alleged
violators or the facilities for housing
them if convicted.” Further, he said:
“We are asked to prosecute home
manufacturers of wine and beer, made
for personal consumption only, when
numerous district judies thave already
decided ithat it cannot legally be ac-
complished.”

California has very stringenit state
laws discouraging the use of billboards
which possibly accounts for the
myriads of inns and “hot dog” em-
poriums the walls of which are used
for billboard purposes, andi which line
the highways everywhere, There is at
least one for every ‘tourist in transit.
They are, however, langely used for
advertising, ‘““Wihen dt rains, tt pours,”

and home brew preparations which
made Milwaukee famous. Showing
that Californians chiefly obey legal

regulations by supplying “substituties.”
=

Every day someone invents—or tries
to invent—a brand new way of gyping
tihe hotel men, <A local hotel paper
speaks of a couple of new ones which
have recently been unearthed in this
city. In one instance a bright young
fellow, after getting his check cashed,
acted in a suspicious manner with the
intention of getting him self suspected
and arrested. The check proved, to be
perfectly good, of course, and the
sharper immediately filed a suit for
damages against the ihotel which was
afterwards compromised at a consider-
able outlay. This is in line with the
couple who entered a hotel andi after
registering, acted so suspiciously that
they were reported by the house

detective and brought before the man-
ager who, assuming they were not
marnied, asked them tto leave the es-
tablishment. They protested that they
were married, but were invited to tell
it to the marines. They told it to the
judge and jury, however, backed up
by a perfectly good marriage certifi-
cate, and you can easily figure out
what happened. Of course the hotel
mat is not so simple as he is some-
times. pointed out to be, but a word to
the wise, etc., may not be misplaced.

’

 

Mary Lewis, a grand opera star, has
begun a suit for a large amount
against a vitaphone operator, claiming
that three drinks he gave her prevent-

ing her performing properly in the
talkie movies, and jeopardized her

chances of getting a job at a mullion
dollars a minute, or what have you.
Miss Lewis claimed she was. forced to
wait all day in the damp air of the
studia anid that the stimulant ‘seemed?’

necessary. Now, the problem is
whether the same stimulant affected
the star like it did the well-known

warblers of “Sweet Adeline.” Even
some old-time proscribers I know of
would ‘have claimed that such a liba-
tion. would have beneficial results in a
case of ‘hoarseness.”

Out here in Los Angeles, the other
day, in one of our round ups, we dis-
covered what I would call a very
clever conception of a home-like little
noadisidie cafe, known as Mrs, Gray’s
Cottage Inn. It was unique im its ap-
pointmentts, each table and equipment
being of a different motif, the decora-
tions superb and the food offerings un-
excelled. It has been some time since
I have offered a menu to Tradesman
readers, but this one appealed to me
particularly, so here goes:

Cream of Mushroom or Vegetable Soup
Grapefruit Cocktail
Aspic Salad, Special Cream
Dressing
Roast Young Turkey, Dressing
Roast Ribs of Beef au jus
Grilled French Lamb Chops
Broiled Club T-Bone Steak
Fresh Vegetable Plate
Hothouse Mushrooms
Sherbet
Fresh Asparagus Turnips, au Gratin

_. Orange Rolls _Plain Rolls
With an assortment of at least twenty
palatable desserts subject to your own

Tomato

selection. And the change, with ad-
mirable service, 85 cents.
David Reid, proprietor of the Reid

Hotel, at South Haven, has recently
installed new furniture on both rooms
and lobby, repainted up stairs and
down and installed a new lighting sys-
tem. He now has one of the hand-
somest dining rooms to be found im
Southwestern Michigan.
Frank |S, Verbeck.

eo -

Questions of Interest To Grocers and
Clerks.

No. I. Question: Does buyer or

seller own C. O. D. goods during

transit?

Answer: If goods are shipped by a
seller and the expressman is told to
“collect on delivery,’ the goods belong
to the buyer while in transit.

No. 2. Question: What is meant by
“extracted” honey and by “strained”
honey?

Answer: Extracted honey is obtain-
ed through the centrifugal method, by
which the honey is drawn out without
crushing the combs. Strained honey is
obtained by crushing the combs and
straining,

No. 3. Question: What is the dif-
ference between Santos and Rio cof-
fees?

Answer: Both are Brazil coffees.
Santos coffees are shipped from the
port of Santos; they are mild and sweet
in the cup, as distinguished from the

 

17

rank and pungent Rio coffees, which
are shipped from the port of Rio de
Janeiro. Soil, climate and altitude are
the reasons for. this difference.

No. 4. Question: Is there a rela-
tion between stock turn and net profit?

Answer: There is but a slight rela-
tion a stock turn and net
profit according to the studies conclud-
ed in this issue. General stores with
an average turnover of only 4.5 times
showed an average profit of 3.2 per
cent. compared with 18.5 turnovers for
the complete food markets and a profit
of 3.4 per cent. Cash stores averaged
13 turnovers, and 4 per cent. profit;
and service stores averaged 11.5 turn-
overs and 4 per cent. profit.

No. 5. Question: Are alligator pears
grown in the United States?

Answer: Their culture is a thriving
industry in Southern California
Florida.

between

and
It takes from six to eight
years for an avocado plant to bear
fruit.

variety.

The flavor depends upon the
the
United States is very good and com-
pares favorably in flavor with the im-
ported fruit.

No. 6. Question: How should min-
nows be cared, for?

Answer: The best way to keep live
minnows is to put them in running
water of the same temperature of wa-

The variety grown in

ter from which they were obtained and

feed them bread crumbs and_ soft
scraps.
No. 7. Question: Should canned

tongue be cooled before being used?

Answer: The Grocer’s Encyclopedia
says that dealers should never sell a
can of tongue, or of any meat or fish
during warm weather without remind-
ing the buyer that it should be cooled
thoroughly before opening.

No. 8 Question: Is
or manufactured?

Answer:

yeast grown

Yeast is a plant, and the
“manufacturers” of yeast are simply
scientific farmers. It requires 8,138,000
of the tiny yeast plants to raise a
pound loaf of bread. And these mil-
lions of plants are all contained in the
small square of
cake.

No. 9. Question: From what coun-
tries are cashew nuts imported?

Answer: Cashew nuts are imported
principally India, Haita and
Egypt in shelled form. In 1930 a total
of 6,938,033 pounds with a value of
$1,490,344 was imported, compared
with 4.074,898 pounds valued at $970,-
283 in 1929,

No. 10. Question: For what are bay
leaves used?

one ordinary yeast

from

For
stews, etc., and in spicing pickles and
fish.—Kentucky Grocer.

Answer: flavoring of soups,

a a

Three New Readers of the Tradesman.
The following new subscribers have

been received during the past week:
Wm. Kampinga, Muskegon.

Continental Securities Co., Grand
Rapids,
Holland Cleaner Co., Holland.
Pe
Wait a Minute.
“Now,” said the hypnotist to thie

audience, “I shall make this man for-
get everything,”

“Hold on!” yelled a man in
back row, “he owes me $10!”

the

 

 

18

DRUGS

Michigan Board of Pharmacy.
President—Clare F. Allen, Wyandotte.
Vice-Pres.—J. W. Howard Hurd, Flint.
Director—Garfield M. Benedict, San-

dusky.

Examination Sessions—Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
Institute, Big Rapids. This year’s Big
Rapids session will be held June 21, 22
and 23.

Michigan State Pharmaceutical

Association.

President—J. C. Dykema, Grand Rapids.

First Vice-President—F. H. Taft,. Lan-
sing.

Second Vice-President—Duncan Wea-
ver, Fennville.

Secretary—R. A. Turrell, Croswell.

Treasurer—Clarence Jennings, Law-
rence.

 

Holding Customers in the Drug Store.

The independent neighborhood drug-
gist finds that one time or another
pretty nearly everyone drops into the
store and makes a purchase. It may be
something needed in an emergency, a
box of candy, something at tthe soda
fountain, a box of cigarettes. or some-
thing else. In any case in the course
of years, he probably makes at least
one sale to each of the families in his
community. Yet the fails to have as
many customers who can be called
regular as ihe would like.

This druggist studies the situation
closely and these are some of the
things that he learns. First, he has
been selling to all these people for
cash and they just naturally compare
prices closely when they are paying
cash. Some of them have discovered
that le sold what they bought for a
cent or two more than they paid at the
down town ‘cash stores. On this ac-
count they did not come tback to make
a second purchase,

The second thing he learns is that a
lot of the people in his neighborhood
mever trade regularly at any drug
store, They buy a few things here and
a few there, dropping in at the store
that seems to be handiest at the mo-
ment.

Third, the ‘finds that there are a num-

‘ber of families who would make very

desirable regular customers. The pur-
chases that they do and could make im
drug stores amount ito a satisfactory
sum each month. These families are
trading at a service grocery store. He
learns ‘that they have charge accounts
there, that they pay their bills regular-
ly and that their credit is good.

All this and a dot of other informa-
tion that he gathers from his investi-
gation interests him and suggests that
perhaps there are ways that he has not
tried for getting more business and for
holding customers. \He already is ex-
tending credit to a few customers. He
has never sought ito secure customers
on this basis but for one reason or an-
other a few accounts have been open-
ed and the results have been satisfac-
tory to everyone concerned.

He ponders ‘the situation and makes
a list of the families he would like to
have for regular customers, Some of
these are making purchases in his
store already but not so many as he
believes they might be persuaded to
make, ‘Some rarely ever come in'to his
store. He goes over the list and adds
more names. In the end he has a very
considerable fist. .

He checks this list up with the local
credit bureau tto determine just what
the credit reliability of these people is.
He ascertains which ‘have charge ac-

them.

MICHIGAN TRADESMAN

ati

counts now and how well they are
paying their bills. He gathers all the
credit information the can about each
mame on the list and when he learns
that it is just as safe to sell to a fam-
ily on credit as to sell for cash, he
checks that mame. When he finds that
a family on the list is slow about pay-
ing the crosses off the name. After as
thorough an investigation as the can
make, he arrives at the conclusion that
it wll be perfectly safe to extend credit
to all names which he has checked.

He next sits down and drafts a let-
ter. In it he tells something about the
store. He calls attention to the stocks
that ‘he icarries, the effort that he
makes to keep them fresh and com-
plete and that the prices are so low
that it is really cheaper to buy from
him than to take the trouble to go
down town. He ends: the letter with
something like this.

“In order, Mr. Smith to render you

every possible service we have opened
a charge account for you. Drop in
any time, send any member of your
family to the store, buy what you
want and we will send you a bill at
the end of the month. We feel cer-
tain that you will find tt much more
convenient to do this than to bother
with the cash for each purchase no
matter how small it may be. We will
be pleased to have you make all the
use of this charge account that you
care to make.”
- ‘There are some results of this letter
that prove surprising to this druggist.
The next day after it is mailed, some
of those who received drop in and
make purchases to ibe charged, A few
of these seem quite pleased. One or
more of them become more or less
enthusiastic,

“This is a really good idea,” one
customer says. “I guess every down
town store has opened an account for
me. Anyhow, it seems to be possible
to have something charged in any of
Out there, though not a single
store with the exception of the grocer
has even suggested that we open an
account. I’d never thought of having
an account with a drug store. The
idea never came to me until I got your
letter. But it is going to be mighty
convenient, When the kids ask for a
nickel or a dime [ can just give them
a note instead to have you charge what
they buy. There’s one thing, however,
that I want you ‘to distinctly under-
stand, Don’t you ever sell them any-
thing and charge it unless you have
a noté from me or their mother. Those
kids would be in here buying out your
whole stock if they found out they
could come in: here any time and get
what they want and have it charged.
I guess the finst month would be all I
could stand for a year.”

The druggist comes to an wnder-
standing with this customer and all the
others who begin using their charge
accounts in regard to the policy that
will be pursued when children come in.
Somt of the customers seem to be
willing to have their children buy
what they want. Others insist upon
no sales being made unless a note au-
thorizing the sale is presented.

‘Therefore, on the ledger, the drug-
gist writes down on the page given to
the customer the policy that customer
wants followed. [He also ‘takes the pre-

caution to save each note that is pre-
sented, filing it away under the name
of the customer. At the end of the
first month, he finds that this was a
worthwhile precaution, One of the
customers whose bill is larger than he
expected jit to be comes into the store
and insists that his children have been
buying things when they were not au-
thorized ito do so,

The customer is inclined to get
somewhat excited about it. He 4s
convinced that it has all been a scheme
to get a lot of money out of ‘him and.
ihe resents it, He is certain that he
and his wife have not given the chil-
dren as many motes as the bill indi-
cates,

This druggist, ‘however, is a diplo-
mat. “It is possible,” he says, “that
mistakes have been made, This is the
first month we have tried this system.
I have given detailed instructions to all
my clerks, [J don’t want you to pay
for any purchase you did not author-
ize, so to make sure just what ‘they
are, I wish you would go over tthe bill
with me and compare it with these
notes which the children have brought
im,”

They go over the notes and the bill
together and ‘the customer is some-
what surprised to learn that either he
or his wife has authorized each of the
purchases. “You never could have
made me believe it,” he tells the drug-
gist, “if you hadn't thad those notes
right here. It does beat all how these
things count up.”

“But perhaps,’ the druggist sug-
gests, “you were spending just as much
before and did not know it. A nickel
here and a dime there surely will count
up in time. You can tell that by look-
ing at ‘the big buildings that these five
and ten cent stores have built. There
is one thing about paying it all in a
lump in a month though, you do know
then how much you are spending in
this way.”

“Yes, itthere’s that to be said about
it,” the customer admits and. pays his
bald,

“Take this box of candy home to the
family with my compliments,’ the
druggist suggests as he receipts the
bill and the customer goes out happy
and feeling that druggist is a pretty
good sort of a fellow after all. The
druggist feels that he has been getting
a lot of trade from that family that was
formerly going to the chain grocery
and other stores in tthe neighborhood.

 

May 25, 1932

The longer he uses the plan, the bet-
ter it seems to be and he makes every
possible effort to get every family in
the community which is a first-class
credit risk on ‘his books. When a new
family moves into the neighborhood,
he looks up its credit and if it is en-
tirely satisfactory he probably makes
a personal call and extends credit
privileges, confirming it later with a
letter.

This druggist works up a number of
letters that he {finds are effective. He
makes changes as he uses them again
if there is any indication ‘that the
changes will help. However, from the
very start. each letter mailed has been
an individually and neatly typewritten
one, He makes it a point to have these
letters appear just as attractive as pos-
sible. He uses only the highest grade
of stationery and ‘has a highly skilled
typist come in at night after her regu-
lar day’s work is over to write them.

He finds that it requires a good deal
of diplomacy to handle some of the
customers when they think their bills
are higher than they ought to be, but
by using tact, he is able to handle the
situations as they arise. There are a
number of things that he has  ac-
complished by this plan,

For one thing the volume of sales
has taken a very decided jump. He
has ‘the name and address of prac-
tically every customer of the store.
This makes a good mailing list to
which to send special advertising mat-
ter. People do not seem to pay so
much attention to prices as they did
when they were paying cash. In some
cases they willingly pay him a nickel
for things that they can get at the rate
of three for ten cents at the chain gro-
cery store next door. The purchases
made by each customer who comes in
run higher than ‘they did before. The
added volume of ‘business makes it
possible to carry the accounts and
make a materially better total met
profit on the business than before even
though there has been no increase in
the prices charged for anything.

J. E. Bullard.

——_+ + -> -—__
Twelve Graduates From Ferris Phar-
macy Department.

Five hundred people attended the
commencement exercises of the Fer-
ris Institute Pharmacy Department at
Big Rapids, May 19. Twelve graduat-
ed from the three year course at this
time and seventy-five completed the
two year course at the same time.

 

 

 

TOURISTS
DEMAND

 

BOOST FOR MICHIGAN
WHOLESALERS
THEY BOOST FOR YOU.

TOURIST
RESORT
ASSN

National Candy Co., Inc. PUTNAM FACTORY arana Rapids, Mich.

 

BECAUSE

GOOD
CANDY

 

 

2 Saino tcc igs sas aaeet asda cA aaa

 

 

 

May 25, 1932

 

MICHIGAN TRADESMAN

 

Hon, O. L. Smith, of Detroit, for-
mer Assistant Attorney General and
former United States District Attor-
ney, gave the commencement address.
E, J. Parr, Dean of the Pharmacy Col-
lege presented the diplomas to the
class. Lloyd J. Pickett, of Flint, was
the valedictorian of the class,

The entire membership of the Mich-
igan Board of Pharmacy was present,
made up as follows: President Clare
F. Allan, of Wyandotte; Vice-Presi-
dent J. W. Howard Hurd, of Flint;
Earl E. Durham, of Corunna; M. N.
Henry, of Lowell, and Duncan Wea-
ver, of Fennville.

The Pharmacy faculty and Messrs.
Smith and Allan were guests of the
Sigma Alpha Delta fraternity at Big
Rapids and Mr. Weaver was a dinner
guest of the Kappa Alpha Phi frater-
nity.

The Michigan Board off Pharmacy
will hold the June examination this
year at Ferris Institute, Big Rapids,
Tuesday, Wednesday, and Thursday,
June 21, 22, and 23. Applications for
this examination should be sent to the
Lansing office of the Board ten days
prior to the opening of the examina-
tion.

——_ + +__
Manager Fined $200
Jailed Ten Days.

Jack Boliva, who manages a Kroger
store at 317 South Michigan avenue,
South Bend, was recently found guilty
of short weight and fined $100 each on
two counts and sentenced to the
county jail ten days in addition to the
fine.

Kroger and

J. Eugene Hunttsberger, secretary
of the Indiana State Retail Grocers’
and Meat Dealers’ Assocation, went
from Fort Wayne headquarters to be
present alt ithe trial, ‘The remarkable
phase of this case,” writes Hunits-
berger, “is that this same employe of
the Kroger Grocery & Baking Co.,

Jack Boliva, three weeks previous to
this prosecution, was arrested and
found guilty of selling adulterated
hamburger and was fined $80 and cost's
in the same count,”

Despite this previous prosecution:
Boliva continued in the employ of the
Kroger Co., which is true of manag-
ers of stores of other systems where
they were fined after pleading guilty.
“T have witnessed many prosecutions
of Kroger managers on charges of
short weighing” continues Mr, Hunts-
berger, “and I ‘have yet to find a case
where the company has discharged any
employe for defrauding the public in
this manner.”

Mr. 'Huntsberger says he knows of
two cases where chain store men have
been promoted to higher positions in
a chain store company after having
‘been convicted of giving short weight.
Seymour 'Weisperger, city court prosie-
cutor of South Bend, is given. credit
for this conviction. Chas, J. Burns,
Inspector of Weights and Measures
Department, also is credited for ‘his:
part in the case.

 

BROOKSIDE BRAND
WHISK BROOMS

  
 

AMSTERDAM BROOM CO.
AMST M,N.Y

ERDAM, N.

ALL STYLES
AND PRICES

 

 

 

Sprayers —
Sponges —

Grand Rapids

 

SPRING SPECIALTIES

Marbles — Jacks — Rubbe: Balls

Base Balls — Playground Balls

Tennis Balls — Tennis Rackets

Tennis Sundries — Golf Complete Sets
Golf Balls — Golf Clubs — Golf Bags

Golf Tees — Golf Practice Balls
Sport Visors—Swim Tubes—Swim Animals
Bathing Caps—Bathing Slippers—Swim Aids
Rogers Paints — Paint Brushes
Chamois Skins — Electric Fans

Soda Fountains and Soda Fountain Supplies
Largest Assortment in our Sample Room
We have ever shown and only the Best
Advertised Lines — We certainly invite your
inspection. Lines now on

display.

Hazeltine & Perkins Drug Co.

Michigan

 

 

 

19
WHOLESALE DRUG PRICE CURRENT
Prices quoted are nominal, based on market the day of issue.
Acid Gum Hemlock, Pu., lb.2 00@2 25
Acetic, No. 8, lb.06 @ 10 Aloes, Barbadoes, Heml’k Com., Ib. 1 00@1 25
Boric, Powd., or so called,lb.gourds@ 60 Juniper Ber., lb. 4 00@4 25
Mtal. ih. .... 1I%@ 21 Powd., Ib. -~. 35 @ 45 Junip’r Wd, Ib. 1 500@1 15
Carbolic, Xtal.,lb. 36 @ 43 Aloes, Socotrine, Lav. Flow., lb. 4 00@4 25
Citric. ip, 2 40 @ 55 We @ 7 Lav. Gard., Ib.. 1 25@1 50
Muriatic, Com’L, Powd., Ib. —~- @ 80 Lemon, Ib. -_-- 2 00@2 25
|) Pee Rese se 034%@ 10 Arabic, first, Ib. @ 50 Mustard, true, ozs. @1 50
Nitric, Ip... 09 @ 15 Arabic, sec., Ib. @ 45 Mustard, art., ozs. @ 35
Oxalie. Ib. 15 @ 25 Arabic, sorts,lb. 15 @ 25 Orange, Sw., lb. 4 00@4 25
Sulphuric, Ib. -. 03%@ 10 Arabic, Gran., lb. @ 35 Origanum, art,
Tartaric, Ib. __.. 35 @ 45 Arabic, P’d, Ib. 25 @ 35 ee ene ae 1 00@1 20
Aleohel Asafoetida, lb..__. 50@ 60 Pennyroyal, Ib. 3 25@3 50
Hisdiaved Wa § Asafoetida, Po., lb. @ 75 Peppermint, lb. 3 50@3 75
Gal ’ Cas @ 60 Guaiac, Ib. __. @ €6 Hege, Gr. 1.2, @2 50
Grain Gal Seep 4 25@5 00 Guaiac, Powd._ @ 70 #£=Rose, Geran., ozs. 50@ 95
Wood. Gal Eg @ 60 Kine, 2 @ 90 Rosemary
eee Sotank USP te powd., Ib. @1 00 ioe 1 50@1 75
. ’ ver Ee. @ 60 Sandalwood,
Lump, Ib... & : r 3 5
Powd. or Graslb 03M 13 Soe 6 6 6hCChR.lUBL ee
; + 1b. 0d4 ellac, Orange, W.k. b ..w 6 O64
Ammonia We 25 @ 35 Sassafras,
Concentrated,lb. 06 @ 18 Ground, Ib. 25 @ 3 true, 1b. ~.... 2 O@2 2
4 yh _. 0544@ 13 Shellac, white, Syn, i .. 1 @i oe
See Wy 054%@ 13 aoe a Ib. 85 @ 45 a lb... 3 00@3 25
Carbonate, Ib.-. 20 @ 25 ragacanth, Tansy, Ib. _.... 5 00@5 25
Muriate, Lp., lb. 18 @ 30 No. 1, bbls.__ 2 00@2 25 Thyme, Red, Ib. 1 50@1 75
Muriate, Gra., lb. 08 @ 18 No. 2, lbs. __. 1 75@2 00 Thyme, Whi., Ib. 1 75@2 00
Muriate, Po., lb. 20 @ 30 Pow., Ib. ---. 1 25@1 50 ee “a én
Arsenic Honey eaf, true, Ib. 6 00@6 25
Hognd “a6 © Pood 25 @ 40 Birch, A a. 3 00@3 25
—— Hops Wormsced, ib... 6 00@6 25
Copaiba, Ib. ._ 80 ¥Y : | oe gq
Fin ck, aos eens i rn = “ Wormwood, tb. 7 00@7 25
Fir, Oreg., lb. 65' @1 00 cs Oils Heavy
a. 74ate po oe Castor, gal. -. 1 35@1 60
Tolu, Ib 150@1 4, UNG. Bross 25 00@27 00 Cocoanut, Ib. __ 28%@ 35
a % It, grou 16 O0G@16 06 Goa Luce Ra |
ET ects % Ub. gross 10 00@10 50" wegian, ‘gal. __1 00@1 50
cassia, Indigo Cot. Seed, Gals. 1 25@1 50
C es : ’ < @
Ga tae a ae Madras, Ih. 2 00@2 95 «Lard, ox, gal. | al OS
Saigon, Ib. __ @ 40 ‘ Insect Powder art, = 1, gal. 1 25@1 40
Saigon, Po., Ib. 50 @ 60 Pure, Bh 25 »p 35 4inseed, raw, gal. 55@ 70
ian. 6 @ # Lead Acetate Linseed, boil., gal. 58@ 73
Elm, Powd., 1b. 35 @ 40 Xtal, Ib. _--_- “en So a a
Bim, G'd, ib. 40 @ 45 Powd. & Gran. 25 @ 35 oa -* eee
Sassafras (P’d Ib. Licoric haste c. “
Soaptree, cut, lb 15 @ 25 Extracts, ae 7 ah ; wee *
Soaptree, Po., lb. 25 @ 30 per box --_ 150 @200 Sperm, on ‘oases 25@1 50
Berries Lozenges, lb. -__ 40 @ 60 Tanner. gal. _. 75@ 90
Cubeb, hk @ 75 Wiafers, (24s) box @1 50 Tar, gal. Dessee 65@ 15
Cubeb, Po., Ib. @ 80 Leaves Whale, gal. __. @2 00
Juniper, lb. --__ 10 @ 20 Buchu, lb., short @ 50 Opium
Blue Vitriol Buchu, lb., long_ @ Gum, ozs., $1.40;
Poot 06 @ 15 Buchu, Pd, bh.  @ 60 Ib. "| 30 00@20 50
: Borax sa — lb. 25 @ 30 Powder, ozs., $1.50;
a vr . 9
7 OF ae econ es gptessed. %4s, Ib. @ 40 Roh penny “F.é0. —
iad 4 @ 0 wee ra & cue ¢ 85 Ib. ---_-— 21 00@21 50
Camphor Senna, P. Paraffine
Pian @100 Alexandria, b.50 @ 69 ound --------- 06%@ 15
Cantharides oo lb.20 @ 30 Black aa e
Russian, Powd. @1 50 owd., Ib -. 25 @ 35 Slack, gerd. lb. 3 @ 45
Chinese, Powd. @i25 Uva Ursi, Ib. 20 @ 25 Red, ‘ard.’ Ib. 42 @ 55
me Uva Ursi, P’d, lb 3 White, grd., lb. 55@ 65
Chalk oe = Pitch Burgundy
Crayons, “ : ime >
wil, duade.. @3 60 Chloride, med., dz. @ 85 Pou 2 20 @ 25
dustless, doz. @6 00 —, large, dz. @145 , ue on
French Powd ; ycopodium é er, *lain,lb. s
Coml., It. ice 03%@ 10 Pound oo 60 @ 175 Amber, Carb.,lb. 14 @ 19
Precipitated, Ib. 12 @ 15 Magnesia cin ee Ib. 17 @ 22
Prepared, lb. _. 14 @ 16 Carb:, %s, Ib. __ @ nu 2° a Ib. 2» @ %
White, lame 6 @ 0 Carb. Ife, mh 86g ge THON White I eG Fi
Capsicum Carb., EP’wd., Ib. 15 @ 35 ic a Paris Dental
Pods, Ib. _.__ 60 @ 70 Uxide, Hea., Ib. eu oe @5 25
Powder, lb. --. 62 @ E5 Oxide, light, Ib. eee ee
Cloves Menthol <a d ‘

Whole, Ib. _____ 25 @ 35 Found -_______ 4 88@6 00 Laauer = a
Powdered, Ib. _. 30 @ 40 Mercury epee Po ee e
Gankine Pound 1 65@1 80 on otassium

. Acetate, Ib. ____ 60 @ 96
Ounce -_..... 12 85@13 50 Morphine Bicarbonate, lb. 30 @ 35
a ke neers Ounces ere @12 65 Bichromate, lb. 15 @ 25
Xtal, Ib, -_---- ma 28 Ae 13 40@13 90 Bromide, lb. _. 51 @ 72
Powdered, Ib. -. 04 @ 15 aa Mustard Carbonate, lb._. 30 @ 35
Cream Tartar sulk, Powd., Chlorate, a
Pound 22 20 @ 40 select, m ... 46 @ se atal, Ih ot @ 2
Cuttlebone No. 1, Ib. ---. 25 @ 35  powd., Ib. 17 @ 23
Pound 0 40 @ 50 Naphthaline Gran., Ib. -. 21 @ 28
ai ae Balls, Ib. --_. 06%@ 15 [odide. Ib. 3 @4 @3 %
Yellow Corn, lb. 06%@ 15 Flake, Ib. -_ 0%@ 15 heaae » oan
White Corn, lb. 07 @ 15 Nutmeg Bed. th
eh 80 @ 90
Extract Pound -_-______ @ 40 Yellow, Ib.
Witch Hazel, Yel- Powdered, Ib. —- @ 50 Quaseia oa. -
low Lab., gal. 90 @1 65 Nux Vomica teens 1s @ 20
Edcorice, P’d, Ib. 50 @ 60 Pound —_____ a @ &% Pow ho 2 @ 30
Psptaais Powdered, Ib... 15 @ 25 : anc.
as oes @ 80 jae” Essential > 0Z% cans., ozs. @ 57
German, lb. -. 35 @ 45 Bit., true, ozs. @ 50 7 Sal
" . Epsom, Ib. .... 03% 10
Roman, Ib. —- @ 90 Bit., art., ozs. 35 “1 4. @
Saffron, Sweet, true, Ib. 1 soo 9 Glaubers,
American, Ib. 35 @ 40  Sw’t, Art., Ibs.100@1 25 9 GUMP, Ib. ---. 03 @ 10
Spanish, ozs. @1 25 Amber, crude, lb. 75@100 yigsa'? |P ---- 3%@ 10
Formaldehyde, Bulk Amber, rect., Ib. 15@2 00 ~xtal or Powd. 10 @ 22
Froud... 00 @ Anise, 1b. ____ imGt@ Gon kh ae =
Fuller’s Earth Bay, Ib. ~--____ 4 00@4 25 Rochelle, Ib. _. 21 G
Powder, Ib... 66 @ 10 Bergamot, tb, .5 00@5 20 Soda lb. r ve 02 @ 31
ea Cajeput, Ib. __-_ 1 50@1 75 mt SNS smears 2@ 08
tecaa 60 @ 7 Caraway S'd, Ib. 3 00@3 25 Soda
rare — Cassia, USP, Ib. 2 25@2 60 Ash -------__ 03 @ 10
Glue Cedar Leaf, Ib. 2 00@2 25 Bicarbonate, Ib. 03%@ 10
Brok., Bro., Ib. 20 @ 30 Cedar Leaf, Caustic, Co’l., lb. 08 @ 15
Gro’d, Dark, lb. 16 @ 22 Coml., Ib 1 5 Hyposulphite, lb. 05 @ 10
. .. Ib. -. 1 00@1 25
Whi. Flake, lb. 27%@ 35 Citronella, lb... 75 @120 Phosphate, Ib. 23 @ 28
White G’d., Ib. 25 @ 35 Cloves, Ib. ____- 250@2 39 ©6‘Sulphite,

White AXX light, Croton, Ibs. ___ 8 00@8 25 Stal, Ib. 4. OF @ 14
es @ 40 Cubeb, Ib. ---_ 5 00@5 25 Dry, Powd., Ib. 12%@ 20
POR en 42%@ 50 frigeron, Ib. -. 4 00@4 25 Silicate, Solgal. 40 @ 50
Glycerine Eucalyptus, lb. 1 00@1 25 Turpentine
Pound 222 os % Fennel _....... 2 00@2 25 Gallons ~_______ 68

 

 

 

20

MICHIGAN TRADESMAN

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues.

 

ADVANCED

American Family Soap

DECLINED

No. 16 Apples

 

 

AMMONIA
Parsons, 64 oz, —----- 295
Parsons, 32 0Z. —--~-- 3 35
Parsons, 418 .0z. _ 4 20
Parsons, 10 oz. ___--- 2 70
Parsons, 6 0Z. —~.--~ 1 80

10 Ib. pails, per doz. 80
15 lb. pails, per doz. 11 70
25 lb. pails, per doz. 17 65

APPLE BUTTER
Quaker, 12-38 oz., doz. 2 00
Musselman, 12-38 oz.

OZ. oe 2 00

BAKING POWDERS

Royal, 2 oz., doz. ._._ 93
Royal, 4 oz., doz. _... 1 80
Royal, 6 oz.. doz. .... 2 45
Royal, 12 oz., doz. ____ 4 85
Royal, 2% lbs., doz.__ 13 75
Royal, 5 Ibs., doz.____ 24 50

 

KC, 10c size, 8 oz. -_ 3 60
KC, 15¢ size, 12 oz. __ 5 40
KC, 20c size, full lb.__ 6 80
KC, 25c size, 25 oz. __ 9 00
KC, 50c size. 50 oz. -_- 8 50
me. 5 tb. sige 6 50
Ke, 19 1b. size 2; 6 50

BLEACHER CLEANSER

Clorox, 16 oz., 24s _. 3 00
lizzie, 16 oz., 128 _-.. 2 15
BLUING

Am. Ball, 36-1 oz.,cart. 1 00
Boy Blue, 18s, per cs. 1 35

BEANS and PEAS
100 lb. ‘bag
00

Chili Beans =... > 5
Dry Lima Beans 100 lb. 6 90
Pinto Beans: 22000: 5 50
White H’d P. Beans 2 90
Split Peas, Yell., 60 lb. 4 10
Split Peas, Grn 60 Ib. 3 15
Seotch Peas, 100 Ib. -_ 5 20
BURNERS
Queen Ann, No. 1 __ 1 15
Queen Ann, No. 2 -_ 1 25
White Flame, No. 1
mana 2, G0z. 22.2. 2 25
BOTTLE CAPS
Dbl. Lacquor, 1 gross
pkg., per gross —----- 15

 

BREAKFAST FOODS
Kellogg’s Brands
Corn Flakes, No. 136 2 50
Corn Flakes, No. 124 2 50
Pep, No. 224 2
Pep, No. 202

Krumbles, No. 424 ___ 2
Bran Flakes, No. 624 2
Bran Flakes, No. 602 1
Rice Krispies, 6 oz. __ 2 25
Rice Krispies, 1 oz. __ 1
All Bran, 16 oz. 2
All Bran, 10 oz. 2
All Bran, % oz. 1
Kaffe Hag, 6 1-lb.

ams oe ea 2 75
BROOMS
Peacock, 4 sewed ___ 3 45
Our Success, 5 sewed 5 25
Hustlers, 4 sewed —__ 6 00
Standard, 6 sewed -_ 7 50
Quaker, 5 sewed ---- 8 40
Warehouse 2220. 6 50
Ringe se ea 2 75
Whisk, No.3 22) 2 25

Amsterdam Brands
Bold Bond Par., No.5% 8 00
Prize, Parlor. No. 6_-_ 8 50
White Swan Par., No.6 9 00

ROLLED OATS
Purity Brand
Instant Flakes

  

   
 
 

Recta # eenar ~ RGU A
a iS
il aga | BER |
rl oe fi he i
lorry cx! Eeaaa
ons RITY OATS.) CHiN
Sens Dhesszad | e
Small; 24s 177%
Lares, 126 222 1 85

Regular Flakes

Small, 24s 2.2.2. 1 77%
Laree, 128 2... 1 85
China, large, 12s ~~ 2 95
Chest-o-Silver, large 2 98

*Billed less one free display
package in each case.

Post Brands
Grapenut Flakes, 24s
Grape-Nuts, 24s
Grape-Nuts, 50
Instant Postum, No. 3
Instant Postum, No. 10
Postum Cereal, No. 0
Post Toasties, 36s --
Post Toasties, 24s —_

DO DO bo bo wR OTF Co bo
ot
Oo

Post’s Bran, 24s —--- 2 70
BRUSHES
Scrub
Solid Back, 8 in. ~_-_ 1 50
Solid Back. 1 in. _--..1 75
Pointed Einds —____._- 25
Stove
Shaver =o 1 80
No. 50 2 00
PePHeSS oe 2 60
Shoe
No 420) ee 2 25
NO; 2-0) oo 3 00
BUTTER COLOR
Dandelion |‘ 2 85
CANDLES

Electric Light, 40 lbs. 12.1

Plumber, 40 Ibs. —--- 12.8
Paratrine, 68.2 --—— 14%
Paraffine, 12s ~------- 14%
Mackie 2208 ee 40
Tudor, 6s, per box _- 30

CANNED FRUITS

Hart Brand
Apples
No. 10 4 75
Blackberries
Pride of Michigan ---. 3 25
Cherries :
Mich. red. No. 10 __-- 6 25
Red NG. 22 3 50

Pride of Mich. No.
Marcellus Red
Special Pie. —..-_--- 135
Whole White

Gooseberries
No. 10

: Pears
Pride of Mich. No. 2% 8 60

Plums
Grand Duke, No. 2% __ 3 25
Yellow Eggs, No. 2%__ 8 25

Black Raspberries

ING 2 3 65
Pride of Mich. No. 2__ 3 10

Red Raspberries

NO. 2 2 4 50
No. toe 3.45
Marcellus, No. 2 ___._ 3 60
Pride of Mich. No. 2__ 4 00
Strawberries
ING oe ee ei cn 4 25
$07. 5@ ee 1 40
Marcellus, No. 2 _____ 3 25

Pride of Mich. No. 2__ 3 60

CANNED FISH
Clam Chder, 10% oz.
Clam Chowder, No. 2_
Clams, Steamed, No. 1
Clams, Minced, No. %
Finnan Haddie, 10 oz,
Clam Bouillon, 7 oz.__
Chicken Haddie, No. 1
Fish Flakes, small __
Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz. __
Lobster, No. 4, Star

NRE NN ON hee
or
o

75
snrimp, 1, wet 22. 1 85
Sard’s, % Oil, Key __ 5 40
Sardines, 4 Oil, k’less 4 15
Salmon, Red Alaska__ 2 45
Salmon, Med. Alaska 1 60
Salmon, Pink, Alaska 1 20

Sardines, Im. \%, ea. 10@z2
Sardines, Im., %, ea. zd
Sardines, Cal. 1
Tuna, % Van Camps,

GOs a es ee 1 85
Tuna, 4s, Van Camps,

OZ ee ea 5
ae ls, Van Camps,

ee 60

Pang. Yes, Chicken Sea,
Bye 215

CANNED MEAT
Bacon, Med. Beechnut
Bacon, Lge. Beechnut

Beef, Lge. Beecnnut Lu
Beet, No. 1, Corned __ 2 40
Beef, INO. 1, Roast 2. 70
Beet, 2% oz., Qua., sli. 1 35
Beet, 4 oz. Qua., sli. t
Beef, No. 1, B’nut, sli. 4 50

Beefsteak & Onions, s.
Chili Con Car., Is
Deviled Ham, %4s ____
Deviled Ham, %s ____
Potted Beef, 4 oz.
Potted Meat, 4% Libby 52
Potted Meat, % Libby 380
Potted Meat, % Qua. 75
Potted Ham, Gen. 4 1 45
Vienna Saus. No. % 1 00
Vienna Sausage, Qua. 90
Veal Loaf, Medium __ 2 25

HN HEN ERNE NN ON Co
bo
oO

Baked Beans

Campbells. o22. 2 60
Quaker, 16° 0%, 2220. 60
Fremont, No. 2 ___-__ 1 25
Van Camp, med, _____ 1 25

CANNED VEGETABLES
Hart Brand

Baked Beans
Medium, Plain or Sau. 60
No. 10 Sauce +

Lima Beans
Little Quaker, No. 10 11 50
Little Quaker, No. 1__ 1 25

Bapy. No. 2 2222 2 10
Baby. INO. oc 1 25
Pride of Mich. No. 2__ 1 70
Marcellus. No. 10 ____ 7 50

Red Kidney Beans
10 4

NO, AG oe 25
NO. 2 ee 95
> Oo. 2 75

String Beans
Little Dot. No. 2
Little Dot. No. 1 ----
Little Quaker, No. 1--
Little Quaker. No. 2_-
Choice, Whole, No. 2_-
Choice, Whole, No. 1--
. No. 10

Pride of Michigan ae
Marcellus Cut, No. 10_

Wax Beans
Little Dot, No. 2 ----
Little Dot, No. 1 _---
Little Quaker, No. 2--
Little Quaker, No. 1_-
Choice, Whole, No. 10 10
Choice, Whole, No. 2 2
Choice, Whole, No. 1 1
1

HR OnMR Derr bo

bobo

Cut No. to 1
Pride of Michigan -- 1
Marcellus Cut, No. 10- 7

Small, No. 2%
Extra Small, No. 2 --
Fancy Small, No. 2 —-
Pride of Michigan —__~
Hart Cut, No. 10 —_--
Marcel. Whole, No. 2%

mR OTbo bo by co

Carrots
Diced No.
Diced; No. 10 2+ - 5

Corn
Golden Ban., No. 2-- 1
Golden Ban., No. 10 10
Little Quaker, No. 1_-- 1

Country Gen., No. 1_-
Country Gen., No. 2.1
Pride of Mich., No. 1
Marcellus, No. 2 ---. 1

Fancy Crosby, No, 2-- 1
Whole Grain, 6 Ban-

tam. NO; 25 222 1
Peas
Little Dot, No. 2 ---- 2
Little Quaker, No. 10 11
Little Quaker, No. 2-- 2
Little Quaker, No. 1_. 1
Sifted E. June, No. 10 9
Sifted E. June. No. 2-_ 1
Sifted E. June, No. 1-- 1
Belle of Hart, No. 2-- 1
Pride of Mich., No. 2-_ 1
Marcel., E. June. No. 2 1
Marcel., E. Ju., No. 10 7
Templar HE. Ju.. No. 10 7
Pumpkin
No: d0e 2 ee 4
No. 236 2255 2 oe 1
No. 2 - 1
Sauerkraut
INO, 10) 2 a ‘4
No. 26 220 1
No. 2 ee
Spinach
No. 2863 ee 2
NOs 2aesue ae 1
Squash
Boston, No. 3 -------- if
Succotash
Golden Bantum. No. 2 2
Hart, No, 2 —-------- i
Pride of Michigan -- 1
Marcellus. No. 2 ---- 1
Tomatoes :
No. 10 2 5
No. 26) 22 2
No 92 oe a
Pride of Mich., No. 244 2
Pride of Mich., No. 2- 1
CATSUP
Sniders, 8 0%. —-------- 1
Sniders, 14 oz. ------- 2
Sniders, No. 1010 ----

Sniders, Gallon Glass_ 1

CHILI SAUCE

Sniders. 8 0%. -------- 2
Sniders, 14 0z. ----+-- 3
Sniders, No. 1010 ---_ 1

Sniders, Gallon Glass 1

OYSTER COCKTAIL
Sniders, 8 oz. ~-------
Sniders, 11 oz.
Sniders, 14 oz.
Sniders, Gallon Glass 1

CHEESE
Roquefort 2).
Wisconsin Daisy
Wisconsin Flat —--------
New York June __--_---
San Sago. eo
Brick
Michigan Flats
Michigan Daisies -_----
Wisconsin Longhorn
Imported Leyden ____--_
1 lb. Limberger ~__-__~--
Imported Swiss —_----_--
Kraft Pimento Loaf ~_
Kraft American Loaf __
Kraft Brick Loaf
Kraft

wb b

Swiss Loaf —-_-_
Kraft Old Eng. Loaf__
Kraft, Pimento, ¥% Ib. 1
Kraft. American, % lb. 1
Kraft, Brick, % Ib. __ 1
Kraft, Lumbur., % Ib. 1

. Every Day,

CHEWING GUM

Adams Black Jack ---- 65
Adams Bloodberry ---- 65
Adams Dentyne -------- 65
‘Adams Calif. Fruit -- 65
Adams Sen Sen ------ 65
Beeman’s Pepsin ------ 65
Beechnut Wintergreen_

Beechnut Peppermint --

Beechnut Spearmint --

Doublemint ------------ 65
Peppermint. Wrigleys -- 65
Spearmint, Wrigleys -- 65
Juicy Fruit ~----------- 65
Wrigley’s P-K -------- 65
TFenG  _.sea-2----=—-=--— 65
Teaberry ---~---------- 65

 

Droste’s Dutch, 1 Ib._-- 8 50
Droste’s Dutch. % Ib. 4 50
Droste’s Dutch, % Ib. 2 35
Droste’s Dutch, 5 Ib. 60

Chocolate Apples ---- 4 50
Pastelles. No. 1 ---- 12 60
Pastelles, % lb. ~----- 6 60
Pains De Cafe —__--- 3 00
Droste’s Bars. 1 doz. 2 00

Delft Pastelles

1 lb. Rose Tin Bon

ong oe ee 18 00
7 oz. Rose Tin Bon

Bons 2000 ee 9 00
13 oz. Creme De Cara-

gue 2205 ee 13 20
12 oz. Rosaces -_------ 7 80
% lb. Pastelles ~----- 3 40

Langues De Chats -- 4 80

CHOCOLATE
Baker, Prem., 6 lb. % 2 50
Baker, Prem., 6 lb. 1/5 2 70

CLOTHES LINE
Hemp, 50 ft. _-- 2 00@2 25
gare Cotton,

50 oo 1 b0@1 15
moacd. 50 ft. 2 1 90
Sash Cord): "= 1 75@2 25

COFFEE ROASTED
Lee & Cady

1 Ib. Package
Arrow Brand

Boston Breakfast ---- 24
Breakfast Cup ------ 20
Impernal 220 eee * 37%
BeOS eee eee 17
Majicstie 2222. 29
Morton House -------- 33
Negrow 222 2 28
Quaker 2-2 30

McLaughlin’s Kept-Fresh

ept-fresh

by M Laugh:

 

SERVI

Coffee Extracts
M. Y.. per 100
Frank’s 50 pkgs. -- 4 25
Hummel’s 50, 1 lb. 10%

CONDENSED MILK
Leader, 4 doz.
Eagle, 4 doz.

EVAPORATED MILK

 

Pare Pall oe 2 85
Pape, (Bapy 202 1 43
Quaker, Tall, 10% oz. 2 55
Quaker, Baby, 4 doz. 28

Quaker, Gallon, % dz.
Carnation, Tall. 4 doz.
Carnation, Baby, 4 dz.
Oatman’s Dundee. Tall
Oatman’s D’dee, Baby
"Dall oe
Pet. Baby, 4 dozen __
Bordens Tall, 4 dozen
Borden’s Baby, 4 doz, 1 43

DOR DO DOF DD bo bo
cs
ee

oc pecan ae apanenmnaninanE

 

May 25, 1932

CLGARS

Canadian Clubs ___. 35 00
Hemt. Champions ~-_ 38 50
Webster Cadillac ____ 75 00
Webster Golden Wed. 75 00
Wiebsterettes ~_____-_ 38 50
GiNCOS@ ona eS 38 50

Garcia Grand Babies 38 50
Bradstreets 38

La Palena Senators_ 75 00
Odins 38

Throw: Outs: ooo 37 50
R G Dun Boquet __ 75 00
Perfect Garcia Subl. 95 00

Budwiser 2.225 19 50
Dry Slitz Stogies -_ 20 00
Tango Pantellas -___ 13 00

CONFECTIONERY
Stick Candy Pails

Pure Sugar Sticks-600c 4 00
Big Stick, 20 lb. case 17
Horehound Stick, 5 lb. 18

Mixed Candy

Kindervarten 2.00 2 14
TuCRGGr 2 ee ee a 11
French Creams —-_-____ 13
Paris: Creams =. 14
DDI fe ee 09
Fancy Mixture -__ -___ 14
Fancy Chocolate
5 lb. boxes

Bittersweets, Ass’ted 1 50
Milk Chocolate A <A 1 50
Nibble Sticks -_----_- 1 50
Chocolate Nut Rolls — 1 60

Blue Ribbon —___-__- a L'25

Gum Drops Pails
Champion Gums ~--_----- 14
Jelly ‘Strings 22-2. 14

Lozenges Pails
A. A. Pep. Lozenges -_ 14
A. A. Pink Lozenges __ 14
A. A. Choc. Lozenges —_ 14
Motto Hearts —._____ __ 18

Malted Milk Lozenges__ 20

Hard Goods Pails
Lemon Drops
O. F. Horehound drops 14
Anise Sduares __.._..__ 13
Peanut Squares -------. 14

Cough Drops __ Bxs
Putnam’s Zz

es eee 35

Smith ros, .-....- 1 45

Puden Ss 22 1 45
Specialties

Pineapple Fudge ------- 18

Italian Bon Bons ------ 14

Banquet Cream Mints__ 20
Handy Packages, 12-10c¢ 85

COUPON BOOKS
50 Economic grade 2 50
100 Economic grade 4 50
500 Economie grade 20 0
1000 Kconomiec grade 37 50
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 Ib) oboxes,-22222 0-20 42

DRIED FRUITS

Apples
N. Y. Fey., 50 Ib. box 13
N. Y. Fey., 14 oz. pkg. 16
Apricots
Evaporated, Choice —_-- 13
Evaporated, Fancy -_-- 18
Evaporated, Slabs -----
Dx (haney 2 25
Citron ;
10) 1b box 2 24
Currants
Packages, 14 oz. ---. 17%
Greek, ‘Bulk. Ib. _____- 16%

Dates
Imperial, 12s, Pitted 1 85

Imperial, 12s, Regular 1 40
Peaches

Hvap. Choice 2. _ 12%

Maney obs ee ee eee 14

Peel

Lemon, American —---- 24

Orange, American —_--- 24
Raisins

Seeded, bulk ---------- 8%

Thompson’s s’dless blk 8%
i sage s seedless,

SE SS 10
Becaed: d5 02, 2225s 10
California Prunes
90@100, 25 lb. boxes--@05
80@90, 25 lb. boxes--@05%
70@80, 25 lb. boxes-_@06

boxes__@06%
boxes__@07
boxes__@08

60@70, 25 lb.
50@60, 25 lb.
40@50, 25 1b.
30@40, 25 lb. boxes--@10%
20@30, 25 lb. boxes_-_@14
18@24, 25 lb. boxes-_@16

 

 

N
—

| May 25, 1932
MICHIGAN TRADESMAN

Hominy E
Pearl, 100 lb. sa ee
: : ie oa -R'S PRODUCTS i i
50 Macaroni, 9 oz. ______ 20 5 an _— Seen
Seo 3. 65 Holland Herring ooten med 4 a z ete tece
e p od, 24 oe 25 Lee & P
2 ee errin, large__ 5 75

Spaghetti, 9 oz. _____

 

  

     

2
220 16
stole fond _ Elbow Macaroni, 9 2 oe 5 i i
iow, Bulk, Seeds og BBE Noodtes, oz oz. 220 45 Gal., 1300 ewe Mixed, Kees a6 Ea Fe 4
Egg Noodle, 10 ibs. __ 15 Egg Vermicelli, 6 oz. 2 7 Mixed, half bbls. ——-——- Ola Daten. Laun., 4dz.360 Lee & P 3
| -_ 15 Egg Alphabets 6 oz v5 - PIPES Mized bhic: 0 Get Dutch Clean., 4 dz. 3 40 Pe pper en es
— S ’ i US. ----------- stag ORs acer ? ‘tel ree )
Wee Alphabets, 6 oz... 2 20 Cob, 3 doz, in bx. 1 00@1 20 Milkers, Kegs ————----- me as Royal Mint ——-------- : 40
: i = ta : hema) “aummmenmamanm, Tr Pg ype 4
) 0000, 2. 2 arl Barley PLAYING CARDS Milkers, bbls. pis. Rinso. 24s -_-_____- 5 95 She You Pte art ‘:
} Barley Grits —-__-__- 5 00 Al NUTS—Whole oe eee Rub No More, 100, 10 7 Acl ia vimaswaseie |
a 0 Almonds, Tarr sicycle, per doz ae ub No More, ta A-L st ail panna nnn 2 §3
bee 3 50 Brazil as agona__ Torpedo, per doz. ___. 4 Le as Lake Herring ie pe a0 te, 4 00 Caper. 2 geben hi 3 30
anil, Targe ——————— AS % Bbl.. 100 Ibs Spotless Cleanser, 48 a
) Filberts, Sicily ______ Fo  .. oni Piush, 38
—— TASH Mackere <4 wich 1 a 2
East Indi Sage Peanuts, Vir * ohad Babbitt’s, 2 doz 9-6 Tubs, 60 Count 2 ‘ ot eet on Ss 25 "Bec
ooo e ata ia ey mics Me oe ee kes Pails. 10 Yb ance : : 00 Sapolio, 3 doz. 3 15 Re et Gan a oh ~~
fo be FRESH M Fancy fat 150 Soapine, 100, 12 oz. —— 315 Royal Garden, % Ib.-- 75
: S, 9, foes 25 EATS Snowboy, l( 0 1 »z. .. 6 40 Royal Garden, % It 7S iat
Tapioc Pecans, Jumbo i ; y, 100, 10 oz. -- 4 00 ee
) P a i. ak 40 B White Fi Speedee, 3 doz. - 72
— a on ie 2 Wainuts, Cal. “Beas Fier & Heit 13 Ent panes, 108" 13 00 Sree ate wana==-- 2 10 lee pg sie
L : cae oo 23@25 +00 Strs & | eas Milkers, |} Ss : uy io oe otte, 48s _-- 7 oi sean ais
Dromedary z 8 doz. 4 05 2 oad su gn dl tee a Lo i sKR EK fg qc he | Weanie Deters’s, 245 2 75 Fancy To anna
{ oo ee as Ge fee 2 Gey tench ets ge Ce
ae ; : ee Sut Lun io aa ° fing ~~ hei
L Assorted flavors. Fancy, a ror Veal Boned, cn hoe 160 Am. Family, 100 box 5 85 a i oe oe 12
! 20 gaan : trop oy s ; hoxes _s-16 Cesatsl White, 100 __. 3 50 Guseus
: OD sorrento 2 sig Jack, 60s -___ 430 Choic —

: - aun Good —------=-----——--—- 11 SHOE EL Fels Naptha, 100 hoe 5 6 Be ee ee ee 40
v. C- mitting a Shotied So 9 a in 1, ro ee ee toe Wa . box 2 2 a orate
1@ Go. Brands Almodns, Salted... a ze fe. doz. I 3 f Thi Te 3 50

Harvest Queen ____.. 510 Peanuts, Spanish a Lamb bolt ch aghie! stand dz. 130 Jap Rose. 100 te oo
Yes Ma’am Grahan - 5 20 125 lb. bags 51 earling Lamb 15 ri-Foot, doz. -- 909 Fai Rose, 100 box ---- ¢ 40 Pekoe, medi
8 ee ee BY Ee 5 Bixbys, dos, aaa Saeed Oe 4 00 ee
eS 1 46 Pecans Sica” oe 32 Medium Ree Co i Shinola, doz. ce ce Pe bonie 4 oe English Break
: oe wae ae ie Octagon eo cn Conaee. medium = 28
ee & Cad Pummo,. Soe wel 5 00 Congou, Choice _- 35@36
5 meer Baker sai ’ MINCE Good Mutton ibickee eee POLISH eat 100 box _- ; 7 Consee. Buacy 2043
fome Baker ——_—_—- u eacak Good | -—------==-~----—-- ‘a Hack Edom 130 Grand Tar, a 2a oe
eS on “| Ted lack & jauic : . dpa Tar, 50 ‘
None Sughe t dom, 20 won oS ee oe pane. ae t i Grandpa Tar, 50 lge. 350 Medi oe
:; Quaker, 3 oe ee ee @4 “‘Bnamcitn Paste, doz. 125 ‘Trilby Soap, 100 10c 7 a 39
4 FRUIT CANS . Kegs, wet, lb. 16% incalas Tagua - 130 Wiliams Barber Bar ‘w 50 waner La
Mason EZ. Liquid 1id, dz. 130 Williams Mug don 4 —_— a ©
1 P >. Z Liquid, 5 9 s Mug, ver doz. 48 —
s Halt a Grand Rapids com. med. ae 09 isine | — doz. = i 20 Seek ae |
coe 4 a ) ising Sun, per doz. Be : — $
4 One pint re ae : a a See wee Shoulders To nb a Stove Enz ei a ; 7 due ee — Cotton: 3 ply Balls 2
One guar’ onan 7s re dom Ee : 6 Spareribs 6 Vulcanol, No. 10, 4s i os ptlee lance
eo Apes ae Gon. : 95 Neck bones eds a Stovoil, per doz. Sea re coe aoe _.. @a6 VINEGAR
0 F 3 oe mh 6 50 Temes 0 oT" Caan ie wine ~ doz. eu an O. B. Grand Rapids
) oo re Kons, each = 8 5 Giseie. Ant _ A. ( ider, 40 Grain we 7.
4 Presto Red Lip, 2 ua Geos las See. doz. 2 25 PROVISIONS © oon Granat ie 1 4 30 White Wine, 40 grain sh
4 carton —------------- [ap 1 Gal ie . Stuff., doz. 2 65 Ba Gdicnial. 14.4 In tapids Mixed, 5c pkgs. doz, @45 :
pres wisier Gio 3 70 E Tues, Stukt. d2.-2 40 Clear caer dt bl s Colonial at on i OG ebay 70@90 ___- @50 No. 9, p deiharchavwag
. ¢ ei LO @2 . pane oS ees 2 J eS 5- c ‘ ace oe Oe ee
4 carton (oo 3) 7 Short Cut Clear _ 16 00 fy ae lodized, 24-2 35 hon ee —— Of TT Bross : ah 25
oe a\ q - oe ? € es @22 9 a 7 25
s bs PARIS GREEN Med. No. A be = 2 a0 oe ne pig eee pickers aie ! ai
ae lal , Wasa aren 0 lb. bk. 1 00 Psapp 33
ie 3 Dry S ‘armer Spec., 7 So * 90
vo, SELATING 44, 3B gag gp 4 __ Dry Salt Meats parry mee. 76 Ih. 1 Pu i tyro Ag ‘
Jei-o, Pon Boag 82 DS Bellies 18-20@18-10-8 Packers Meat, 50 es Allepiee os Rochester, No. 2, = 50
5 Plymouth White ae co a p eae “ for ice | a Gia. duibar oo er egapen No 3, a oo 2 oe
Quaker, 3 doz. ______ 55 Stor & 00 Ib., each 85 Come Gain oF oe a.
8 oa ah ee PRODUCTS Pure in ti Ear? Tl a 280 Ib. bbl. 4 oo «Ginger, Goran ea a = ve 9
4 J ee Tax 60 lb. fic de 5 Baker Salt. 280 Il i RAE 40 hn naga oo @ 26 veo
0 oo aS een Goodme ike 26. pate oe a fai hie a fone Goer es bushels, Wide Band
5 es . pails ———- 2 60 ed Crown Eth ae 4 . paiks __-__advance a a 3 lb., per bz ss N co ck -------- @2 wood hz oo
mee 6 on afer — 169 Stanoline Blue oe a: 5 » pails ane 7 28 Ib. bags, Table ao 40 fer Wikis oe Market. can hand, “co
’ Sg Sab ss OZ. 9( Pane ee 0 o . ai : © . e ses > : . A ete @38 Mé “KE : He
Pure Pres., 16 o0z.. a 1 oS 3 Ib. Lt spEp ese s to Cayenne -~-- a 36 Maret peg nea =
0 Perf - Iron Barrels Cue ond tierces oe ai aprika, Spanish ---- @36 Splint, oe x : Ph
} Perfection Kerosi i 1pound, tubs __-__- a a oe 150
7 8 a oe Ga coting Hee ee . Seasoning — smal - & 30
. r cea siauiN 2 uM & EN 38.2 fu a & OG
0 Margarine 34 P. Naphtha__ 16.4 Sausages Gaiie Sa oe cae
e Bologna —_-_ : : Gian oO alt, 3 oz. ---- 95 Barrel, 5 2: —
ce vows _ ~=-===------ 13 ate ae a 85 sarrel. ePigeoes — e
ee ee i Ong Bale) Dy $5 SOG eal" bok mal
N WESTENSRUGCE gq!” } 2 ee 1 oe a ery a
oe ee 24 ey. Oe
Medium —---n-n-n—= te potas aie 19 oe” Bouquet ---- 450 10 at eanuee
Heavy a Tongue, Jeled ————- 25 aurel heaves 20 12 i aalvanized 2 60
a ees 7.2 oo - Marjoram, 1 oz. To aa 44 at. Galvanized -- 2 85
y ayme, 1 oz. a ‘ 0 < Pees, Gee SEs
Sm - 1 0z, ~-------- 90 10 Tj ; wer
larine Hams, ae @14 Tumere?, 1% oz. —.._- 65 1 Se en en Oy
Hams. Cert., Skinn @15 Reo a —e
ms, .. Skinned Sos Z
16-18 Ib. __ « bs
' se ae : STARCH Mouse, Woh hol
6 muckied | 2. a ae eee Hoe Mouse, wood, 6 co:
Light Iron Barrels oe Hams _- S Five pales 1 fa 26 oz. 2 40 ro - oo q 2 a9 Mouse tin 8 holes 5
ignt -- @12% e case lots - ‘ .. bags. per 100 325 Fy ie C ?
Croam-Nut oe Light ——o-n-nnnannnn-= en 9 Boiled Hames @t6 ld a a am Aree Iw. pks 1 52 Rat! oa. Lt
2 et ee ee 62.2 a ae ea @22 Five case lots [8 5 a Cream, 24-1 —_- aed 20 Wouse. sunt a —
i ae oo a a se, $s ine .
ie Bacon 4/6 cea ep Sore 20
5 BEST FOODS Fixtra heavy -_-_----_- as oo os G
| aBEST Foops , ING. Polarine LE ag. oe 7 BORAX Argo, 24 loss Tub
ig ietributors Transmission Oil ae Beeft 24 a Mule Team Aree. 13 1 lb. pkgs. 1 52 Large Catvantaee i
D4 Finol, 4 oz. cans, doz 2 Boneless, run K 48° y packages __ 3 35 ga lb. pkgs. 217 Medium Galv: as Se
FE . 1 45 Ap —.-_@22 00 48, 10 oz. packs Areo. & 5 Il kes > 4R : ralvanized an
inol, 8 oz. cans, doz. 2 25 Se 56 14 Ih. packages __ 4 40 Silver @loee ». pkgs.__ 2.46 Small Galvanized ____ 6 75
Parowax, 100 Ib. —_-- 7.3 . % Ib, packages -. 400 Elasti eo - 11% wae pes
Ys Laat 40, ¥ i _ 7.55 Liver GARANSE RS Tiger, 2 “a
- 7 ‘ : 3 g : 6 be
; cpacae 16 £ Ib. we Dect Coe 10 Tiger, 50 Ibs. - 27 Bant we
a .rt—‘“‘CSCOCOs a be de 1er, Globe
. 40 un dee
1h ae oe 40 aot ae
: tlass, single ~.. .
iQ — Double Veeriean agen za
rn Si ie ; ee a So Oe
F: RICE Blue Karo, No. 1% __ 2 54 ee eee ree
once Blue Rose __ 3 50 Blue Karo. No. 5, 1 da. 3 53 ee NICER on 5 50
: oe . Blue Karo, No. 16 338 shivieies weresiannmacedey 7%
aoe 4b . Bea ee tae S48 .
eS [ aero a RUSKS ie fare No 16 dz. 379 Wood Bowls
24 NS ostma Seseya a) 0 4 3 in ie ;
24 wil ’ 18 rolls, oo ee 80 It in. Butter a ee
ee & Co's Gevids a rolls, per case __-_ 1 20 Imit. Maple Flavor 7 in, Butter oo ne
ae 0. 18 cartons, a 5 oe No. 114, 2 dz. 3 10 Sin Haties 98 66
: ified —-ann--n-———- : Semdac, 12 oo. 3k artons, per case_. 1 45 Drange, No. 5. 1 doz. 4 74
A Deecial <2 ea 13 ac, 12 at. cans 4 90 Fibre, Manila, a |
10 SALERATUS Maple and C ‘ibre, Manila, white__ 05
LO Aarm and He ee Kanuck, A A No. } Fibre .—... = 06%
Dia ee ee es ammer ~~ 8 75 Kanuek. é ea . an . a 30 aon D F -----—- 06
iamon 4 box _. 4 5 r oe craft Strive nna= 08
Searchlight, 144 box-- 4 ae 5 gallon, 400 count —- 4 75 SAL SODA pen eee ene om
2 Ohio tue Tip.” ie Bet 75 oy 60 Ibs. es. 1 35 80 can cases, $4.80 per case Welcl 7 a
: . E ar 5 » 2 « 7 “
ie Ohio Blue Tip, 720- a 3 75 Sweet Small anaes. 18-2'% Ib. Welch, ao eS | 7 VRAST
; Ohio ee 80 & Gallon. B06 nee packages 2.1 eo Ss si rp oe
Reliable, 144 _------- 00 7 25 --- 110 WASHING PO Welch, 36-4 oz. case__ 2 . ees oe a
sFederal, 144 —------- Bon Ami Pd ose ,. case. 230 Sunlight, 3 doz. —— 2 70
Vp oe coD Bon Ami Cake, 18s ox 1 90 Sunlight, 1% doz. 1 35
ay ee dae FisH =, _Brillo oe COOKING OIL Yeast Foam, 3 doz. 2 70
Safety Matches 32 , doz. -. 8 15 Peerless, 1 Ib. box oe Climaline, 4 doz. ___. saa Maz east Foam. 1% doa. 1 3
oz. Glass P ~ . L Ib. boxes Is 4 doz 3 i - eins
Red Top, 5 Bross case FS ag icked__ 2 25 Old Kent, 1 i tes 19 Grandma, 100 Si 3 60 Pints, 2 doz i 35
Gace Eivewn .. 198. Whole Goa _... ue es tc Be Quarts. 1 doz. —______ 430 YE
ae %  Snowboy, 12 Large —- 2 35 Gallo Gallons, 1 doz. 7 75 HI A hla in
a oa aliens. % doa... 7 25 hal gg peg per doz. 30 |
“ 2: ted Star, ner dow. ..... 20 4

 

Hl

MICHIGAN TRADESMAN

 

May 25, 1932

 

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Elwyn Pond, Fiint.
Vice-President—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins
Association Business Office, 907 Trans-

oortation Bldg.. Detroit.

 

The Price of Restoring Confidence.

This is the season for legislative
“cure-alls” presented in the hope that
business can be stabilized by Act of
Congress. As a sampple, we have the
Goldsborough Bill—‘‘for restoring and
maintaining the purchasing power of
the dollar.” The chief difficulty of the
bill is that it makes it mandatory to
restore a particular price level—that
which prevailed from 1921 to 1929. If
it were possible to do such a Hercu-
lean job by law, we would have the
power to legislate prosperity; but alas
and alack, the bill reflects a naive faith
in the power of legislation to fix prices
when men and nature are in impossi-
ble complexes.

But some progress is being made
through inteiligent legislation, com-
bined with good business balance. The
Federal Reserve system is wisely as-
sisting the banks — the chief reposi-
tories of capital—to achieve liquidity.
This takes time and patience. The
first need of the country -is to put
banks in the position of unquestioned
security. When bankers’ fears sub-
side, some measure of confidence will
appear.

Congress is doing its part to bal-
ance the budget. Slowly but surely we
are making progress and now is no
time to bring in the “prosperity band”
and to instruct it to play “hurrah-boy”
tunes in the sick-room. Serious busi-
ness men are praying that no new
developments will upset reviving con-
fidence. One of the greatest dangers
is that capital will get another case of
nerves because of legislative ineptitude.

It is all very well to minimize the
importance of balancing governmental
budgets in a country of such evident
wealth of natural resources and hu-
man energies, but these are extraordi-
nary times. Business men are begin-
ning to judge governmental adminis-
tration in terms of the management of
a private enterprise. Business men ex-
pect their own businesses to balance
budgets. Never in the history of Amer-
ica have we been so concerned with
the cost and operation of the greatest
business in the world—the Government
of the United States.

Several concerns have been enclos-
ing in their financial statements to
stockholders a slip of paper reading
in part: “A quicker return to prosper-
ity is, in our judgment, being impeded
by the staggering cost of government
and governmental obligations, National
and local. If you can help create an
awakened and active public sentiment
for decreased taxation and _ public
spending, the beneficial effects of such
action should be quickly apparent in
the general advance toward prosper-
ity.”

Just as housecleaning goes on in in-
dividual businesses, so is it expected
in the bigger business of government.
The thoroughness with which every
item of cost in business is scrutinized is

a healthy sign and it applies equally
to governmental costs.

Captal, in the form of credit, will
not be coaxed out of hiding so long as
public debt is piled on public debt.
It will not re-enter the channels of
trade until all of its exaggerated fears
are allayed. If no other argument for
public economy existed, this one alone
would suffice. The price of restoring
the confidence of capital must be paid.

Credit is builded on confidence. No
one will lend or invest unless reason-
ably sure of the return of his principal.
Capital is notoriously timid and, at a
time when fear lurks in every corner,
will seek safety at the sacrifice of every
other consideration. That is why cash
in hand has been bringing a premium
and pressure for liquidity has become
self-perpetuating. That is why the
safety of capital must be assured before
liquidation can be brought to a halt.

The merchant is saying to himself:
“That's the job for the big man to do,
but what can I do to help in the situa-
tion? I am running a little business, the
burden of debt is almost intolerable;
the more I worry the less I seem to
earn. Is there no help for me?

When the merchant is of that state
of mind, then he too is a serious force
in correcting the situation. He needs
to bring his business into a position
of liquidity. It isn’t easy, but we hope
it isn’t impossible. He must bestir
himself in the direction of his own
abilities. He must not lie down and
wait for the remainder of the world
to straighten itself so that he can again
resume normal business. He must not
bemoan his fate no matter how hard
a blow he has suffered. He must lift
himself up into a driving force and not
continue passive store-keeping. Neces-
sity forces action—to survive is vital.

The merchant has just ahead of him
the month of June. It has been the
banner selling month of the year, as
past records show. He has a store, a
stock of goods and a trade. The dull
pressure of all the burden of debts may
surround him in his office, but on the
selling floor he needs every factor of
cheerful salesmanship. We wish it
were possible to issue drivers’ licenses
to shoe trades during the month of
June, for no town is so impossible and
no store so harassed but what it can
do a job at retail in the month of June.

“The big shots,” if we might so use
the term, “are trying their best to con-
struct a new and steady basis for busi-
ness.” Their activity may be in the
major league, but there is a batting
average at retail which would help the
scoring in the minor league. Shoes
are being worn. The industry has
shown its courage and capacity. In
many ways the shoe industry has been
more fortunate than many others, but
the game is getting harder and the
plays are more difficult.

The little merchant is beginning to
find that a price-cut below a fair level
does not add a single customer. Step
by step, day by day, fighting for order
in business should bring some im-
provement in all businesses. It is a
job not only for the leaders in finance
but for every person connected in any
way with the movements of goods
and services—for, in the last analysis,

LONER IY Bi ONE MOTT IS BE INES LN ECONO LIE TE

   

it is final sales over the counter or
fitting stool that make business. Get
a driver’s license for June—Boot and
Shoe Recorder.
——~ >>
Paul Findlay, Merchandiser, Will Call
on Coast Grocers.

For an indefinite time Paul Findlay
will call on Pacific Coast grocers as
trade relations merchandiser, his ser-
vice being contributed by the H. J.
Heinz Corporation, The idea back of
ths new Heinz activity is benefit to and
advancement of tthe retail grocery
business, in ithe well being of which
the corporation is naturally keenly in-
teresited,

Findlay will discuss with grocers
any phase of their business, but the
most important feature of the work

will be open forums during evening
meetings. In such gatherings Findlay
will talk on current economic condi-
tions and fundamentals: of sound bus;-
ness, illustrating his points on the
blackboard, a practice the has made
familiar to grocers in virtually every
state im the Union. Such meetings
have always been highly popular, but
because of the extent of territory in-
volved it is advisable that local as-
sociations which desire to hold Find-
lay meetings arrange promptly for as-
signments,
—_2++>___

Even he who is most highly esteem-
ed knows and cherishes nothing but
opinions. And yet justice shall surely
overcome forgers of lies and false wit-

nesses.

ositive protection
plus protitable investment
is the policy of the

Wy
MICHIGAN 2 SHOE DEALERS
MUTUAL FIRE INSURANCE COMPANY

Mutual Bullding .

: Lansing, Michigan

 

 

 

 

WE GIVE YOU

An Audit of your Policies
Correct Insurance Coverage
Engineering Service

Fire Prevention Advice
Rate Analysis

Prompt Loss Adjustment
Saving in Cost

WOLO

For sound insurance protection write

THE MILL MUTUALS AGENCY

208 NORTH CAPITOL AVENUE
LANSING, MICHIGAN
Phone 20741

BRANCHES
GRAND RAPIDS—Grand Rapids Trust Building
DETROIT—Transportation Building

(Michigan’s Largest Mutual Insurance Agency)

 

 

SI TNR AP oma nes Gack ect Tc te a i Ta lI

sw

 

May 25, 1932

DETROIT DOINGS.

 

Late Business News From Michigan’s
Metropolis.

J. B. Lederer, manufacturer of
women’s wash dresses has evolved a
plan by which to keep his factory in
production during depressed business
conditions. It consists in starting idle
machinery and selling manufactured
products at cost. Orders have been
issued in his factory to produce and
keep producing, to work both day and
night shifts, so that once again the
economies of volume production may
rule. Prices for manufactured goods,
normally low because of the lowest
raw material prices in years, are now
still further reduced by volume pro-
duction. The further cut brings about
the at cost basis. In operating upon
the cost basis, he insists upon two
things: Workers must use the same
care in workmanship which has always
characterized his products. Raw ma-
terials must be first quality goods. He
will not allow shoddy pieces to go
into the manufacture of at cost prod-
ucts. No skimping is allowed. There
is no such thing as hoarding when
merchandise is offered at bargain
prices. Back in November a Chicago
furniture store collected $145,000 in a
cash-over-the-counter special sale.
Some $48,000 of it was said to be
moth ball money. Evidently that furni-
ture store had something to offer. At
cost items brought the dollars out of
camphor.

Charles R. Baxter, until a year ago

connected with the R. H. Fyfe Co.

shoe store, died in Detroit recently at
the age of 85. He was a successful
shoe designer, salesman, buyer and
manager with the Fyfe Co. over a
period of forty years. Death followed
a short illness. Mr. Baxter leaves his
widow, Margaret Ellen Baxter; one
daughter, Florence A. Baxter, and one
son, Charles Homer Baxter, of Hough-
ton.

The Davega Stores Corporation, for-
merly the Atlas Stores Corporation,
announces that it has sold the Atlas-
Serlin stores in Detroit to William
J. Serlin and Jacob Ressler. The Atlas
Lesser stores in Cleveland have been
sold to Lou Balantzau. Davega here-
after will operate stores in New York
and Chicago.

{nvoluntary bankruptcy petition has
been filed in the U. S. District Court
here against Stella A. Sweeti, retail
women’s wear and tailoring, by John
McNeill Burns, attorney, representing
Finsilver, Still & Moss, $190; William
E. Weiner, Inc., $201; Gleon-Gown,
$466.

Involuntary bankruptcy proceedings
have been filed in the U. S. District
Court here against Schaeffer Stores,
Inc., retail dry goods and ready-to-
wear, Harper and Vandyke avenues
and Gratiot avenue, by Max Kahn, at-
torney, representing Butler  Bros.,
$606; Milray Knitting Mills, $69;
Seteson Glove Co., $35.

One hears remarkably little about
midsummer new automobile models in
Detroit these days in comparison with
the past. And the little one hears in-
dicates quite definitely that there are

- going to be few, if any, such offerings,

MICHIGAN TRADESMAN

The industry’s leaders recognize that
present market conditions are funda-
mentally different from those of for-
mer years, when new models could be
counted upon to stimulate buying to
some degree. A few rumors of such
new Offerings arise here and there, but
they are half-hearted, carry no con-
viction and meet with deprecatory ges-
tures on the part of company execu-
tives.

Apart from the general conviction
that new models are not the antidote
for dull business to-day, two other fac-
tors minimized the prospects for any
trend toward predated 1933 offerings.
One of them is that development costs
on the present models of the industry
have not been written off in every case
and that retooling of plants would
only add to a burden already heavy
enough. For another thing, while
present demand, is slow, it has grown
steadily throughout the year, indicat-
ing that the existing 1932 cars are
being accepted as readily as general
economic conditions permit.

There may be a few more thrift
models on the industry’s list within a
short time. This type—the standard
car stripped of all extra fitments and
accessories and reduced to the very
limit in price—has found some de-
mand in the popular-price field’ to
which it has been confined. It is look-
ed upon as something of a compromise,
standing between the used car and the
latest model, resembling the former
in price and the latter in fundamental
design and performance. Exploration
of the field by two manufacturers has
indicated its soundness to others.

Even should June mark a recession
in the production of some car makers,
the feeling exists in Detroit that the
industry’s aggregate will hold up well
because of increased ford activities.
The latter organization is working up-
on a bank of 300,000 orders and is
nearing a production of 75,000 a month,
which probably will attain six figures
by June.

The week has brought to light the
fact that there are sixteen, rather than
eight, stock cars entered in the In-
dianapolis Memorial day race. The
first eight were easier to recognize for
the reason that they enjoy the sponsor-
ship of three companies, Studebaker,
Hudson .and Hupmobile. The others
are entered by individuals who have
revised them to meet their ideas of
eligible entrants for the big event.
Without factory consent, such cars
cannot carry their real names but must
be entered as “Specials.” Buick, Oak-
land, Chrysler, DeSoto and Stutz are
numbered among them.

Giving some emphasis to the point
that factories are not yet ready to
tackle the problem of reducing the
number of body types in their lines are
two rather wholesale offerings made
in the past few days. Lincoln dealt
out four convertible and open types at
one swoop and Nash exceeded even that
performance with eight convertibles,
four coupes and four sedans.

Detroit automotive engineers are
looking forward to the summer meet-
ing of the Society of Automotive En-
gineers, June 12-17, as to no other
session in recent years. The program

is filled with subjects that are extreme-
ly controversial and, consequently, ex-
pected to be productive of some of the
best discussion in years. Of the vari-
ous sessions listed for the five days, the
three arranged by the passenger car
activity division are expected to be the
most attractive, especially the one
which will deal with streamlined bod-
ies. Out of it probably will come some
idea as to whether the industry is
going to discard present design for
something radically different or con-
tinue along the lines already laid down.

OUT AROUND.
(Continued from page 9)

tion of lethargy, but no one denies that
we are now powerleses in the hands
of an executive whose hands are ef-
fectually tied by ithe biggest gang of
wild cats and hyenas ever assembled
in the two ‘houses of Congress. Both
tthe House and the Senate have lost
out with the people, who no longer
have any confidence in the integrity or
good faith of either body, Unless. the
present reign of insanity and treason
soon ends we will have to have a dic-
tator like Mussolini to sitraighten us
out, E. A. Stowe.

 

a
A Business Man’s Philosophy.

Q. Do you approve of private own-
ership of the means of production, and
why? <A. I favor the present system
because it has demonstrated that it
promotes the welfare of all the people
better than any other system that has
been devised and tried up to this time.

Q. What feature of the present sys-
tem do you like best? A. The fittest
survive under this system and consum-
ers decide who the survivors shall be.
That is the best feature of the system.

Q. What feature of the present
system do you dislike most? A. The
cycles of business activity which lead
to helpless unemployment and the de-
struction of values .

.Q. Do you think that this evil can
be corrected? A. The violence of the
swings can be curbed, but the excesses
of human nature are at the root of the
evil and they cannot be radically al-
tered.

Q. Do you think any man can hon-
estly earn a million dollars in a life-
time? A. A man can honestly earn
a million dollars in a single year, Un-
der conditions of industrial liberty a
man is entitled to a prize of any size.

Q. What economic study has in-
fluenced you the most profoundly?
A. Henry George’s “Progress and
Poverty,” read in my early twenties.
In later years I began to question the
compelte wisdom of the theory.

Q. What is the most important ad-
vice to give a young man? A. Tell
him to pay his bills promptly and live
within his income, however small.

William Feather.
———_——_> +>
No Profit.

3i11 Collector: Well, sir, at least you
can let me know on what date my firm
can expect payment.

Business Man: Do you take me for
a prophet

No. Up ‘to the present my finm al-
ways regarded you as a loss.

—_—_—_+-.___

There is nothing so fatal to char-

acter as half-finished tasks.

23

 

GREENE SALES CO.
SPECIAL SALES CONDUCTORS
Reduction — Money-raising or
Quitting Business Sales.

142 N. Mechanic St. Phone 9519
JACKSON, MICHIGAN

 

 

Sand Lime Brick

Nothing as Durabie
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting
GRANDE BRICK CoO.
Grand Rapids.
SAGINAW BRICK CoO.
Saginaw.

 

 

Phone 61366

JOHN L. LYNCH
SALES CO.

SPECIAL SALE EXPERTS

Expert Advertising

Expert Merchandising

209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

 

 

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

For Sale—Shoe and clothing stock, es-
tablished for years. Excellent location.
Carries best line of merchandise. Reason
for selling, ill health. Sell one or both.
Address No. 518, c/o Michigan Trades-
PASM 518

Attention Distributors, Dealers, Sales-
men—Make money selling nationally
known Hoover Range Oil Burners. Retails
at $29 to $39; your special price $12.50.
Write Hoover Oil Burner Co., 1497 Main
St... Bridgeport, Conn. 519

 

POSITION WANTED—As buyer in gro-
ceries. F. G. Faber, Mendota, Ill. 520

JORGENSEN’S BUILDING — 40-room
brick hotel, size 25 x 125, four stories
high. Cafe, furniture and fixtures. Best
location in city. Doing good business.
Will sell for $14,000, everything complete.
Inquire John Jorgensen, proprietor, Cad-
illac, Michigan. 521

For Sale—Men’s furnishings. Clean,
small stock. Live town. Address No. 522,
c/o Michigan Tradesman. 522

 

 

For Sale—Hat, gown, gift shop. Small
stock. Good town. Address No. 523, c/o
Michigan Tradesman. 523

FOR SALE — ON LAKE HURON.
Bight acres, Avalon Beach; 1231 feet
frontage on new scenic highway, four
miles north of East Tawas; for gas sta-
tion, lunch room, cottages. A golden
opportunity. C. A. Bigelow, East Tawas,
Michigan. a ee

Wanted—Dry goods, department store,
hardware or general merchandise steck.
Will exchange several valuable well-
located Detroit income properties (all

*“ rented). Market value. Write at once,

full details, location. Deal with owner.
C. BE. Cottrell, Morenci, Mich. 625

 

ll pay cash for any stock of mer-
chandise, none too large or too
smail. Write, phone, or wire.

L. LEVINSOHN, Saginaw, Mich.

 

 

 

 

 

5

24

THE MACHINE AGE.

Problems Men Now Begin To
Understand.

It is time for the people. to
recognize and to appreciate what
the machine age offers to them
in the way of emacipation. The
human mind is strangely contra-
dictory, always struggling for free-
dom, yet resisting that which
would free it.

In ancient days, when all labor
was performed by man power, the
men who did the work were little
more than beasts of burden. No
doubt they resented their condi-
tion, but resentment brought them
no relief. But gradually various
ones thought out and_ invented
methods which relieved the bur-
den by substituting mechanical
labor for manual labor.

From the beginning the instal-
lation of machinery met with op-
position from those who were
temporarily thrown out of work,
yet in the end machinery has al-
ways proved beneficial to map-
kind. It has increased the demand
for labor and shortened the work-
ing hours; it has increased produc-
tion and has increased consump-
tion by placing the output within
the reach of the masses.

But, more important than all,
it has given men more leisure. As
in the past, this situation is regard-
ed with foreboding instead of wel-
comed as an opportunity.

Machinery is simply the result
of intelligent application of me-
chanical laws which men are be-
ginning to understand. The ma-
chine age is very young. Inven-
tion is in its infancy, compared
with what it will be fifty years
from now; so we may as well be-
gin to accept it not as a necessary
evil, but as a means of dominion
over the daily routine of supply-
ing the material necessities of life,
and leaving men time to think.

I believe the great adjustment
facing men to-day is not so much
how to be employed as how to
spend the time during which they
are not employed in some routine
work. I am sure some plan will
be worked out by economists by
which employment and just wages
will be assured—a plan which no
doubt will give mankind more
leisure time; but how to spend
that leisure time must be solved
by the people themselves.

We have reached a new era, in
which our very existence is de-
pendent upon our ability to think
—and to think constructively.
Children in the schools are taught
to observe and to memorize; but
are they being taught to think?

True thinking is always in line
with universal law, just as the uni-
verse itself is governed by law.
As inventors more and more
utilize these universal laws in their
mechanical devices, so more and
more must mankind learn to think
in line with these laws in order to
adjust themselves to new condi-
tions. As this is done, living will

MICHIGAN TRADESMAN

become more orderly and _ less
hazardous.

Human beings are inclined to
be rather lazy when it comes to
thinking. They find it easer to
work with their hands than with
their heads, and this accounts for
the resistance to conditions which
force them to do less hand work
and more head work.

But the wheel of progress turns
in spite of our resistance to it, and
it is our privilege to choose wheth-
er we prefer to turn with it or be
run over by it. We do not need to
be afraid of progress; it always
brings us to fairer fields of em-
ployment and enjoyment.

Solomon Levitan,
Treasurer State of Wisconsin.

—___—-> 0
COMMERCIAL SIDE OF ITALY.
(Continued from page 1)
Nowhere in Italy is there a store

tionally costly, now priced incredibly
low, are displayed in response to the
most casual evidence of interest.
Prices are reduced below bargain level
the instant one shows the least inter-
est in any item.

Neapolitan, Roman, Perugian and
Florentine merchants frankly explain
their attitude. “There is no business,”
they say. “We prefer to sell, turn
stock even without profit, clear out
what we have to be ready with fresh
goods for next season. Whether
spring brings improvement or not, we
must carry on, So we get back our
capital as fast as we can now;” and in
thus speaking those Italian merchants
are as unemotionally logical as any
Frenchman.

This is, of course, sound business
sense, for the most vital element in
any business—the element without
jvhich no business can survive—is its
ewn activity. But with merchants in

comparable to the large department{isuch condition, manufacturers’ stocks

 

Solomon Levitan.

stores commonly found in almost any
American city. La Rinascenti, the
New Birth or one might say the Up-
to-date, is found in several cities, but
that is moderate in size and mostly
runs to medium and low grade goods
for the masses—and we must have in
mind the Italian masses at that. But
there are specialty shops which com-
pare with ours in size. They are large
and well outifitted, ‘truly handsome
places,

Now come with us. We enter a
large emporium and almost stumble as
we grope in the gloom until lights
here and there are economically switch-
ed on. Not a light burns needlessly.
Apparently there are full staffs for we
are immediately surrounded by eager-
ly attentive salespeople. Magnificent
stocks, great variety of fabrics tradi-

back up so they make radical conces-
sions to interest buyers.

Except for a few large American
distributors, the trade opportunity
this condition affords thas not been
realized. The few big importers thus
have a virtual monopoly, even as one
department buyer J knew years ago
who specialized in Balkan wares. He
visited Europe annually, brought in
what appealed to him and built a large,
profitable ‘business in consequence.

Italian resident buyers report small
American orders almost nil, “It is
not hard to get orders for 25,000
pieces,’ they report, “in fact, large
orders are about normal in volume, but
requisitions for 100 pieces are so few
as hardly to repay the trouble to get
them.” Which seems to show that de-
partment stores are not overlooking

 

(Sai im BIS pan B Rak et aint mmaemters

 

  
 

May 25, 1932

anything, but individuals are missing
an exceptional chance to build new
business.

Yet we must bear in mind one im-
portant factor. That is that until now
Italian workers, as a body, have been
virtually without means to contact
with a market. Tihey have been hid-
den away during the centuries in by-
paths of Sardinia, Sicily, Calabria and
other provinces where only experienced
commercial explorers have penetrated.
This has been fine for the few buyers
who have found tthe way; but it has
been hard on the workers and in gen-
eral, a hampering of commercial inter-
change. In some instances the work-
ers have had good contact with the
market in Italian commercial centers
through the trade guilds. This has
been the case in Florence, Milan,
Turin, Pisa and some others. Even
so, those guilds have assembled and
exhibited their wares only on the spot,
with no contact to speak of with for-
eign markets. Foreign buyers had to
go to Italy in any event.

But now, beginning in 1925, Musso-
lini has fostered ‘the’ establishment on
a modern commercial basis of what is
known as Enite Nazionale Piccole In-
dustrie. This may be translated In-
stitute for Small Industries, or Light
Industries. The object is threefold:

1. Technical-artistic, ‘to guide and
improve the products.

2. Commercial, ‘to increase and
facilitate the sale on national and for-
eign markets,

3. Extension of credit, nationally
and internationally, as may best sup-
plement and serve ithe above-indicated
purposes.

Already there has been established
in Rome a permanent sample show
wherein is exhibited a specimen of
every product of the small handicrafts
from every region. A similar exhibi-
tion is found in Florence. One for
Milan or Turin was in process when
we were there. And one was then in
contemplation for New York. Samples
in all these rooms are kept up to date,
changed as needful.

I have before me as I write the 1930
catalogue. The plan of the organiza-
tion and its scope of work is printed in
Italian, French, English and German.
It is lavishly illustrated, the highest
type of the printers’ art, so that each
item stands out perfectly, affording an
excellent conception of just what it is.

The sample exhibitions are in charge
of intelligent, well posted attendants.
Orders can be placed there direct. The
entire cost is borne by the government,
the service, so far as the industries
concerned goes, being free. Already
the Institute markets all the products
of Sardinia, whose population of about
1,000,000 is of ancient habits, unable
otherwise to reach markets advantage-
ously,

I plan to go into many further de-
tails in later articles. Meanwhile,
American individual merchants can
feel that they need not go to Iitaly to
ferret out and buy man ito man what
they may be able to sell. A letter ad-
dressed to Enit ‘Nazionale Piccole In-
dustrie, Via Vittorio Veneto 99, Rome
Italy, will gain a full catalogue and
detailed information. Letters may be
written in English. Paul Findlay. .

}
|

ETT

re

 

 

THE SALOON BAR.

A bar to Heaven, a door to Hell—

‘ Whoever named it, named it well.

bar to manliness and wealth,
door to want and broken health.
bar to honor, pride and fame,
door to sin and grief and shame;
bar to hope, a bar to prayer,
door to darkness and despair.
bar to honored, useful life,

door to brawling, senseless strife;
bar to all that’s true and brave,
door to every drunkard'’s grave.
bar to joy that home imparts,

door to tears and aching hearts;

eee ee eee ee

bar to Heaven, a door to Hell—

 

Whoever named it, named it well.

 

 

 

 

 

 

 

 

 

Your Customers
Know.

that the quality of well-advertised
brands must be maintained. You don’t
waste time telling them about unknown

brands.

You reduce selling expense in offering
your trade such a well-known brand as

KC
Baking
Powder

Same Price

for over 4O years
25 ounces for 25c

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Your profits are protected.

Millions of Pounds Used by Our

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We Believe You Are Entitled to a Profit on All
Merchandise You Handle or is Distributed to
Your Customers
We don’t believe in the distribution of free samples or free
merchandise to the consumer unless such merchandise pays
the merchant his full profit which includes the expense of

handling when handled by him.

 

 

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