ETIIRN PCRS BIS SVR Cp ORNS IEN SORE DENS 8 RATER a 7 CRAG CN ETS os rs > CO NSS SONGS PO Ra ane SOMES SEO MEY fi EN Fes 5 > WA SC Ge ECE ARSE Vey) FAK) eC yy AAS Se ee AEN ee Pe) wae x AG =s Be 4% Se ( (aS WS im SI (A VY Ze MM 7 ey (Ae Sy ps (eS ae Sey Ze GAL ee UN SESS Rita oy WZ 3 PUBLISHED WEEKLY 4 7@5 SCs TRADESMAN COMPANY, PUBLISHERS PES) WARS SAI Cr eae SS SI SSI CDOS LAGS | Forty-ninth Year GRAND RAPIDS, WEDNESDAY, JUNE 1, 1932 Number 2541 WHY IS IT SO? Some find work where some find rest, And so the weary world moves on; I sometimes wonder what is best, The answer comes when life is gone. Some eyes sleep when some eyes wake, And so the dreary night hours go; Some hearts beat where some hearts break; I often wonder why 'tis so. Some wills faint where some wills fight— Some love the tent and some the field, I often wonder who are right— The ones who strive or those who yield. Some feet halt where some feet tread, In tireless march, a thorny way. Some struggle on where some have fled; Some seek, while others shun the fray. Some swords rust where others clash, Some fall back where some move on, Some flags furl where others flash Until the battle has been won. Some sleep on, while others keep The vigils of the true and brave; They will not rest till roses creep Around their name, above a grave. Father Ryan. ~ "YOU CERTAINLY ARE ENTHUSIASTIC ABOUT “YOURE RIGHT--EVER SINCE IVE OXY DOL,MR.HACKER. I'LL BET YOUR WIFE CARRIED IT. SHE SAYS ITS THE USES I(T.” GREATEST DIRT-CHASING, WORK- SAVING SOAP SHE’S EVER USED. SHE WASHES EVERYTHING WITH IT--CLOTHES,DISHES, Gy AND EVEN HER \ FINEST THINGS.” 2 a aS aR Bar Ey A 5 e eran Yr San) oO 5 SPN RE So Me eR ta IS “THEN IT REALLY IS THE COMPLETE HOUSEHOLD SOAP. ILL TAKE A PACKAGE AND TRY IT ON MY BOY’S PLAY CLOTHES. N ool GETS THEM CLEAN, YOU'VE MADE 2X A STEADY OXYDOL A WH t R CUSTOMER OUT G MORE SUDS ee 3 MEANS Es -2 A AL ae Lea THE COMPLETE HOUSEHOLD SOAP OMEN have welcomed the new Oxydol with genuine enthusi- asm. For Oxydol is a real time and labor saver. Oxydol makes an amazingly rich suds—even in hard water. It’s actually a complete household soap — equally fine for washing, scrubbing, dishwashing and for fine things. Display Oxydol and watch your customers go for it. You'll find Oxydol’s quick turnover as amazing as women find its rich suds. PROCTOR & GAMBLE Cincinnati, Ohio ie re . k ah Ba oe pene a 7 iad cent A Forty-ninth Year Gx GRAND RAPIDS, WEDNESDAY, JUNE 1, 1932 Number 2541 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cent each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more ald, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. DETROIT DOINGS. Late Business News From Michigan’s Metropolis. Counsel for Charles H. Stevenson, operator of the Stevenson Hotel, filed a petition in Circuit Court last Satur- day asking that the court reduce the temporary alimony of $150 a month which Stevenson was ordered to pay his wife, Mrs. Elizabeth H. Stevenson, in an order signed Nov. 17, 1931, by Judge Theodore J. Richter, to $10 a week. Mrs. Stevenson brought the suit for divorce which is being contest- ed by Stevenson. The petition says that Stevenson was declared bankrupt in Federal Court March 29 and that he has an income of but $100 a month. The petition adds that Mrs. Stevenson has the income from $250,000 in real estate, bonds and other securities, Howard E. Blood, president and general manager of the Norge Corp., has been elected first vice-president of the Borg-Warner Corp., of which Norge Corp. is the refrigeration di- vision. The seventeenth annual internation- al convention and exhibition of the National Association of Purchasing Agents will meet at the Book-Cadillac Hotel, June 6 to 8. Among the speak- ers will be Charles F. Abbott, execu- tive director, American Institute of Steel Construction, Inc., New York City, on the topic, “Self Regulation by Industry.” Involuntary bankruptcy proceedings have been filed in the U. S. District Court here against Michael Muller, re- tail shoe dealer, by Max Kahn, attor- ney, representing Kaynee Co., $45; In- ternational Shoe Co., $17; Fashion Shoe Co., $89. Involuntary bankruptcy proceedings have been filed in the U. S. District Court here against Abraham Pfeffer, retail shoe dealer, by Lawhead & Ken- ney, attorneys, representing R. P. Haz- zard Co., $3,226; O. A. Miller Treeing Machine Co., $113; N. B. Thayer Shoe Co., $100. Involuntary bankruptcy proceedings have been filed in the U. S. District Court here against Benjamin Stein by Lawhead & Kenney, attorneys, repre- senting R. P, Hazzard Co., $3.226; A. O. Miller Treeing Machine Co., $113; N. B. Thayer Shoe Co., $100. An involuntary petition in bank- ruptcy ‘has been filed in U. S, District Court here against Stella A. Sweeti, buying and selling women’s ready-to- wear, and tailoring, 228 Book building, by John McNeil Burns and Lawhead & Kenney, attorneys, representing Finsilver, Still Q Moss, $190; Wm. -E. Weiner, Inc., $201; Gleon Gown, $466. Involuntary bankruptcy proceedings have been filed in the U. S. District Court here against Schafer Stores, Inc., retail dry goods, women’s and children’s ready-to-wear, Harper and Van Dyke, and 6325 Gratiot avenue, by Max Kahn, attorney, representing Butler Bros., $606; Milray Knit Mills, $69; Seteson Co., $35. Racing seems to be arousing the in- terest of passenger car manufacturers to an unparalleled degree. Rumor now has it that it is a member of the indus- try who will provide the financial back- ing for the attempt which Barney Old- field will make to bring the land speed record back to the United States. Work on the car, designed by Harry Miller and expected to have a speed of from 300 to 350 miles an hour, is due to get under way within the next ten days, with five months set as the time for the completion of the job. The car will be powered by a 3,000 horse- power, twenty-four cylinder engine. It will have twice the power of the ma- chine in which Sir Malcolm Campbell, English driver, set the present record of 257 miles an hour at Daytona Beach last Spring. A new wave of interest in rear- engined passenger cars is sweeping Detroit. It attains some of its force, “no doubt, from the wide speculation as to whether any daring manufacturer is going to introduce this type in 1933. Many believe that it offers a big op- portunity to some relatively small pas- senger car company. Whether such a car would be too radical for the mar- ket is being discussed by those who have seen drawings of some of the latest designs. Many regard condi- tions as right for a radical departure in automobile construction. Design experts seem to have made up their minds definitely about another innovation scheduled for general adop- tion in 1933. It is the doughnut tire. Everyone now predicts that its exten- sion will reverse the ordinary pro- cedure, by which innovations start at the top of the price list and work down. It is held here that the new tire is not yet ready for the larger cars, but that it will be standard or optional equipment on most of those below $1,000 in price when the next list of new models appears. June’s arrival will find ford produc- tion at the rate of 4,500 cars a day, according to present schedule. That output, together with the steadily maintained schedules of Chevrolet and Plymouth, is expected to keep the in- dustry’s total reasonably high despite the normal tapering off in the higher- price classes. Henry ford’s employ- ment roster now has reached a total of 80,000 men and eighteen of the thirty-five branch plants are in opera- tion on steadily increasing schedules. —_>+ + ____ Accumulation of Seasoned Stocks By Small Buyers. Most folks believe that the condi- tions of the last two years have stop- ped the buying of securities, but that is not entirely true, as shown by the quarterly reports of stockholders in five outstanding American corpora- tions. These five corporations have in- creased their total number of stock- holders by more than 800,000 new owners since the first quarter of 1928. They show an increase of 475,830 new owners or nearly 42 per cent. since the first quarter of 1930. These increases are in inverse ratio to the decreasing prices which show clearly that such purchases of new owners are based upon the belief that market prices are below true values underlying such securities. The above statements are based upon May, 1932, Official Bulletin of the New York Stock Exchange, which shows the number of stockholders for each quarter year, 1928 to 1932 in- clusive, for American Telephone and Telegraph Co. Du Pont, General Electric, General Motors, Pennsyl- vania Railroad and U. S. Steel Cor- poration. For the statistical minded the total stockholders for the first quarter of each year is below listed as follows: 1928— 805,752. 1929— 885,153. 1930—1,163,524. 1931—1,413,814. 1932—1,658,470. No record is shown as to increases in the owners of 800 common stock issues and the AA1 preferred stock issues listed by the 800 U. S. corpora- tions reporting to the Stock Exchange. The increase in stockholders is of such importance that charts and statis- tical data are the front page feature of the Official Bulletin for May. J. R. Casselman. —_~+++___ Dry Goods Merchants Hold Interest- ing Meeting. The annual convention of the Mich- izan Retail Dry Goods Association convention was held at the Park Place Hotel, Traverse City, last Wednesday and Thursday. An informal dinner was held Wed- nesday evening. After the viands had been discussed, Jos. C. Grant, of Bat- tle Creek, delivered an address on Profitable Store Management, follow- ed by five minute talks by D. M. Christian, John N. Trompen, W. O. Jones and Geo. C. Pratt. Thursday forenoon Carl R. Edgett, of Lansing, delivered an address on Merchandising to the Times, followed by a discussion by H. R. Brink. of Battle Creek. O. G. Drake, of Grand Rapids, de- livered an address on Methods Used in Training Employes. Election of officers resulted in the selection of the following: President — Geo. C. Pratt, Grand Rapids. First Vice-President — Thomas P. Pitkethly, Flint. Second Vice-President — Paul L. Proud, Ann Arbor. Secretary-Treasurer—Clare R. Sper- ry, Port Huron. Directors—J. C. Grant, Battle Creek; H. L. Weaver, Ionia; C. L. Pember- ton, Howell. : Thursday afternoon Thomas Pit- kethly, Henry McCormack and E. W. Smith discussed Problems of the Small Town Stores. Thursday evening a birthday floral offering was presented to Manager Hammond by Fred E. Mills. H. I. Kleinhaus, of the National Retail Dry Goods Association, read a paper on What Are Progressive Mer- chants Thinking About, which will ap- pear in a subsequent issue of the Tradesman. Harold H. Bervig, Manager of the Michigan Hardware Dealers Associa- tion, delivered an address on A Handy Road Map to Profit. —_++>___ Novelty Shirts To Help Trade. The men’s shirt industry is counting on some of the novelty styles now promoted for summer wear to hold up volume during the hot weather season and to switch consumer inter- est from plain staple goods. Stores are beginning to sponsor mesh styles to a fair degree and to feature tie-ups of particular numbers with names of celebrities. Both manufacturers and retailers, however, seem unable to get away from the ranges around $1 and $1.15 and these are promoted exten- sively on staple styles. The $1 num- ber, in particular, appears to be very strong and an exceptionally heavy vol- ume of business is looked for in this bracket. ——_+- > Life will always remain a gamble, with prizes sometimes for the im- prudent and blanks so often to the wise. —__++>—__—_ First say to yourself what you would be and then do what you have to do. } F A Za rf e : = 5 e Fe Pape kent ena Se ia uk ceeds MICHIGAN TRADESMAN June 1, 1932 ay Lines of Interest To Grand Rapids Council. We are in a period when announce- ments are very frequent, from grad- uates from high schools, colleges and universities. They are always received and read with interest, for they mark a distinctive step forward in the progress of the world and undoubtedly the graduate from one of the above institutions enjoys a stronger good will at the time of graduation than they may ever enjoy again in this changing world. However, the reporter received an announcement last week which gave him a thrill, for it proves that romance is not dead, and we still have men and women who are optimists, and know they can accomplish one of the most worth while things in life— the founding and maintaining of a happy home. The announcement read as follows: “Mr. and Mrs. Leon D. Cool an- nounce the marriage of their daugh- ter, Frances, to Howard W. Carsten, on Wednesday, the eleventh day of May, nineteen hundred and thirty-two, Paw Paw, Michigan.” The officers and members unitedly congratulate the young couple, and ex- tend their best wishes for a happy and prosperous life. It is the opinion of the reporter that Mrs. Carsten would be a valued mem- ber of the Ladies Auxiliary, Grand Rapids Council. Funeral services were held for Brother George A. Pierce, who had resided at 1801 Horton avenue, the 16th inst. at Griggs street Evangelical church, the Rev. R. R. Brown officiat- ing. Brother Pierce had been a mem- ber of Jackson Council No. 57, tor many years and active in the affairs of the Council. Secretary-Treasurer Homer R. Bradfield gave a very im- pressive talk upon the influence ex- erted upon the lives of traveling men by the departed brother. Members of Grand Rapids Council in attendance were as follows: Homer R. Bradfield, Gilbert H. Moore, John Reitberg, i. V. Pilkington, E. J. Steeby, AG. Kaiser, B. C. Saxton, F. B. Winegar. Interment at Hillsdale, Mich. A. V. Smith, residing at 615 Park- wood street, has been a member of No. 131 for twenty-eight years. He is in the employ of the Wililam Mooney Shirt Co., custom made shirts, as sales- man. He is the victim of a peculiar and unfortunate accident. When shav- ing, he made a slight cut on his upper lip, followed by infection which has given Brother Smith much pain and considerable inconvenience. This weak- ened his powers of resistance and he is now confined to his home with an attack of grippe and neuritis. Again we remind you how serious a small accident may become—do not trifle with your U. C. T. protetion — you need it every hour. On May 18, C. W. Sipley, Secretary- Treasurer of Kalamazoo Council, No. 156, was in Grand Rapids on business. He was entertained by Senior Coun- selor B. C. Saxton and Secretary- Treasurer Homer R. Bradfield. The exchange of ideas will prove very bene- ficial to both Grand Rapids and Kala- mazoo Councils. In the issue of May 18 we were guilty of a “faux pas” in stating Theodore F. Vanderveen resided at Hopkins. As a matter of fact, he lives at 110 Richards avenue, and a com- munity in which he resides is a little richer in good citizenship because he lives there. We are glad to publish this correction, at the same time re- minding our readers that it is a re- porter’s privilege to make an occasion- al error. George Frye, who was reported in- jured in a recent issue, has sufficiently recovered to resume work on his ter- ritory this week. It is not our inten- tion to do much “proselyting,” but we nominate Mr. Frye as mighty good material for Grand Rapids Council and hope he will, in the near future, trans- fer his membership to the home Coun- cil, The reporter is authorized by the Senior Counselor to announce that the meeting next Saturday evening, June 4, will be a smoker and that smokes will be furnished by him. This will be the last meeting until Sept. 3 and an excellent opportunity to provide the U. C. T. protection for that friend of yours during the summer months. The officers will be very happy to ini- tiate a large class of candidates. The Ladies Auxiliary will not meet on this date. We are all “pepped up” over the big convention at Kalamazoo this week and No. 131 has a reputation to main- tain in having a large representation present at the Grand Council conven- tions. Kalamazoo has made very com- plete arrangements to entertain all the guests and the two days spent there this week will bring very big returns to any member of the order. Let us be real live U. C. T.’s for the organiza- tion is doing more to improve condi- tions for the traveling salesmen and the country as a whole than any group of men that we know anything about. The delegates from Grand Rapids are as follows: B. C. Saxton, L. L. Lozier, Abraham Bosman, R. W. Bentley, R. E. Groom, W. E. Lypps, and L. V. Pilkington. The alternates, who will function in the event a delegate is un- able to attend, are as follows, in the order named: R. P. Dolson, W. S. Lawton, H. F. DeGraff, A. G. Kaser, G. H. Moore. W. D. Bosman, J. B. Wells. In the issue of the Michigan Trades- man, last year, published the week of our convention at Owosso, we wrote and urged all members of the Order in the United States and Canada, to display the emblem of the order on their windshield and on the rear win- dow of their cars. It is just a little mark of loyalty to the order and to create favorable attention by sane, careful, courteous operation of their machine. When we reflect the num- ber of claims paid as a result of auto- mobile accidents, it becomes a matter of business sense to drive in a manner that many accidents will be avoided. It is a fine opportunity to prove to the world that membership in the United Commercial Travelers of America, means, first of all, good citizenship, being a gentleman who is careful of the rights of others, and who believes in and practices “Safety first” for him- self, his family, and his organization. We appreciate that a salesman can- not do everything, but many of us have not done as much as we could in as- sisting the retail merchant in times past to sell the merchandise he pur- chases from us. It is a long story and it has many actors, among the manu- facturers, wholesalers, retailers and salesman, but I am unable to dismiss the thought from my mind that if all of us had unitedly worked to help the retailer be a better merchant, and in the measure that he would have re- sponded, would have prevented the establishing of stores owned by for- eign capitalists. That they employ modern merchandising methods is not to be questioned, and those same meth- ods have been adopted by many of our individually owned stores, and proven very successful. We refer particularly to the arrangement of merchandise, even to color schemes in grouping goods with labels that harmonize, all goods plainly priced, stores well light- ed, windows clean and general arrange- ment attractive. Almost all successful merchants are stressing sales, instead of shopping for prices, and risk re- ceiving inferior stock of merchandise. I fear too many of us, in times past were too anxious about getting the order and left the merchant to sell it best he could, and allowed him to get his idea of merchandising from his competitor, who had been carefully in- structed in a school of merchandising before being placed in charge of a store, frequently next door to the in- dividually owned store. We understand that a change has taken place in the attitude of the jobber toward the re- tailer and the manufacturer toward the jobber, but the stores are here that we could get along so nicely without, and they contribute nothing construc- tive toward the community, but gather up the funds of the community in which they operate, and daily forward it to the financial interests that own the stock of merchandise, but seldom the building in which they operate, and never the trucks that haul for them, do not deliver, and without the cash, you do not look good to them. In times of distress they do nothing to relieve it; the wages or salaries they pay are so inadequate that they lower the standard of American living, and are one of the factors in keeping prices of farm products on a plane, that the farmer, too often, cannot even pay his taxes. Perhaps we have a part in this situation, because we did not live up to our opportunities, to assist the re- tail merchant, who after all, finds buy- ers for all the food products, produced and consumed in America. Let us think it over and think seriously. Official Reporter. ——_++2____ ‘Pushed against the open filler hole in a battery, a new container, for either water or electrolyte, automatically fills the battery ito the correct level, then stops the flow. A Better Black. The research departments of Ameri- can oil companies are among the most active in the entire business world. But occasionally, a good idea comes to them from the outside. One such idea appears to be taking a leading petroleum corporation into the paint business. Fuller’s earth, that centuries old cleansing material used in petroleum refining, eventually loses its cleansing value. Heretofore, it has been an unused waste material. With- in recent months, however, this com- pany has been treating the ‘useless” Fuller’s earth in an oil furnace, and air-classifying it with a .325 mesh screen. The result is that every particle of silicate in the Fuller’s earth acquires a 100 per cent. carbon surface, and be- comes a black pigment which, though low in cost, seems to have a number of important advantages over drop black, bone black, carbon black and other “blacks.” The new pigment is said to work well with almost any vehicle. : —_—_—- 9 Car Spotting Made Easy. “You can drive over obstructions as if they weren’t there,” was one of the advantages claimed for the new low pressure automobile tires when they were first announced. Now another manufacturer of tires has put this ability to work to open up an important new market for four wheel drive tractors. Any one who has a problem of switching, moving and spotting freight cars for an indus- trial plant can now utilize a tractor that can run across tracks or around trains to get at a particular car—with- out the bumping and jogging to which an ordinary tractor would be subjected. Or without the back and forth switch- ing so necessary when a switch engine running on the rails is used. a More Consumers Seek Information. More than 38,000 consumers are now enrolled in the membership of Con- sumers’ Research, Inc., states F. J. Schlink, technical director. The fig- ure compares with 16,000 a year ago, a gain of more than 130 per cent. Mr. Schlink traces the increase to greater suspicion regarding the claims made for merchandise and to the desire of retail customers to obtain the most for the money they are willing to spend, This trend has been particular- ly evident in recent months, he said, pointing out that 5,,000 new members have been added since the end of Feb- ruary. The organization supplies data to guide consumers in purchasing. —_* ++ Bathing Suit Orders Spurt. Bathing suit orders are coming through in a rush from wholesalers and retailers and they report a very busy period. All types of worsted goods are in demand for men, women and children, with purchases well scattered over the various low-end price ranges. Zephyr styles are par- ticularly active and some mills cannot promise earlier than two to three weeks’ deliveries on these numbers. The new low retail range of $1 is ex- pected to develop considerable con- sumer response, but mills also antici- pate that a good business will be done on the higher ranges during the season. 4 3 3 3 a i ! e June 1, 1932 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, May 24—In the matter of Stanley Marcynski, as Gold Star Bak- ery, Bankrupt No. 4885, the sale of as- sets has been ealled for June 7, 1932, at the premises formerly occupied by the bankrupt at 839 Sibley street, Grand tapids. | The shop equipment, stock in trade, fixtures, etc., appraised at $2,377.70 will be sold. All interested in such sale should be present at the date and time above stated, In the matter of Cecil Faust Haight, as Haight Hardware, Bankrupt No. 4883. The sale of assets has been called for June 7, at the premises formerly occupied by the bankrupt at 118 Main street, Bel- ding. The hardware stock, fixtures and tools appraised at $950.17 will be sold. All interested in such sale should be present at the date and time above stated. , in the matter of Henry Gildemeister, 3ankrupt No. 4882. The sale of assets has been called for June 7, at the prem- ises formerly oceupied by the bankrupt at 208 Main street, Belding. The stock in trade of groceries and fixtures ap- praised at $361.37 will be sold. All in- terested in such sale should be present at the date and time above stated. In the matter of Joe Wepman, Bank- rupt No. 4860. The sale of assets has been called for Jue 9. at the premises formerly occupied by the bankrupt at 353 Division avenue, S., Grand Rapids. The stock in trade of men’s furnishings, footwear, etc., apprased at $549.10 will be sold. All interested in such sale should be present at the date and time above stated. In the matter of Howard Tait, Bank- rupt No. 4891. The sale of assets has been called for June 10, at the premises formerly occupied by the bankrupt at 520 Phoenix St., So. Haven. The stock in trade of groceries and one ford truck, ap- praised at $678.16 will be sold. All inter- ested in such sale should be present at the date and time above stated. In the matter of the Mamer Co., Bank- rupt No. 4341, final meeting was held Feb. 25. Trustee present in person and by attorney. Creditors present and rep- resented. Trustees final report and ac- eount approved and_ allowed. Claims ‘proved and allowed. Bills of attorney for trustee approved and allowed. Bal- ance of assets sold. Order made for pay- ment of administration expenses. prefer- ferred claims and first and final dividend of 12.05 per cent. to creditors. No ob- jection to discharge. Final meeting ad- journed without date and files will be returned to district court in due course. In the matter of Marinus Van Haften, Bankrupt No. 4666, final meeting was held April 25. Trustee present in per- son and by attorney. Trustee’s final re- port and account approved and allowed. Claims proved and allowed. Bills of at- torney for bankrupt and attorney for trustee approved and allowed. Order made for payment of admiistration ex- penses and attorney fees as far as funds would permit. No divdends for ered- itors. No objections to discharge. Final meeting adjourned without date; files to be returned to district court in due course. May 24. We have received the sched- ules, order of reference. and adjudication in the matter of Claude Conner, Bank- rupt No. 4908. ‘The bankrupt is a resi- dent of Muskegon, and his occupation is that of a laborer. The schedules of the bankrupt show assets of $1,443.85, with liabilities listed at $1,213.04. The court has written for funds and upon receipt of same the first meeting of creditors will be called. In the matter of I. K. Parsons & Son, a copartnership composed of Isaac K. Parsons and Charles H. Parsons, Bank- rupt No. 4290, trustee’s final report and account having heretofore been filed, final meeting of* creditors was held on April 25. Trustee was present in person and represented by Cleland & Snyder, attorneys. McAllister & McdAllister, at- torneys for the bankrupt, were present. Claims were proved and allowed. Cer- tain attorneys’ bills were approved and allowed. An order was made for the payment of expenses of administration as far as funds on hand would permit. There will be no dividend to general creditors. No objection to discharge. Final meet- ing adjourned without date. In the matter of Walter Pietrayk, Bankrupt No. 3360, the trustee having heretofore filed his final report and ac- count, final meeting was held on May 23. Trustee was present by attorneys Francis L. Williams and Sigmund S. Zamierowski. No creditors were present. Certain claims were proved and allowed. Certain attor- neys’ bills were approved and allowed. ‘An order was made for the payment of expenses of administration as far as the funds on hand would permit. No recom- mendation made by the referee either for or against the bankrupt’s discharge. Meeting then adjourned without date. In the matter of J. R. Thompson. Inc., Bankrupt No. 4631, trustee having here- tofore filed his final report and account, final meetng was held on sel 25. bi x Kennedy, trustee, was present In per- ee represented by Fred G. Stanley, attorney, also representing vetitioning creditors. Bankrupt represented by Joseph S. Folz, attorney. Balance of MICHIGAN TRADESMAN bills, notes and accounts_ receivable abandoned as worthless and burdensome. Certain attorneys’ bills approved and al- lowed. An order was made for payment of expenses of administration and pre- ferred claims so far as funds on hand would permit. No objection to disharge. Final meeting adjourned without date and files will be returned to district court in due course. May 25. We have received the sched- ules, order of reference, and adjudication in the matter of Charles W, Koning, in- dividually and as a copartner of Koning Bros., Bankrupt No. 4911. The sched- ules of the bankrupt show no assets, with liabilities listed at $8,532.61. The bank- rupt is a resident of Grand Rapids, and his occupation is that of a carpenter. The court has written for funds and upon receipt of same the first meeting of cred- itors wlil be called. The list of creditors of said bankrupt is as follows: Dann-Gerow Co., St. Petersburg, Blouia@a: (ee $ 800.00 St. Petersburg Novelty Works, St. Petersburg, Florida -----_-- 1,100.00 GC. J. Godsey, St. Petershurg, Fla. 900.00 Wim. G. ‘Thomson, St. Peterburg 900.00 St. Petersburg Tile & Mantle Co.. St. Petersburg, Florida —--_---_ 500.00 Brown Elec. Co., St. Petersburg 432.61 American Bank & Trust Co., St. Petersburg, Florida -~------ 3,500.00 Baynard Bros., St. Petersburg 200.00 Fred Lopez, St. Petersburg, Fla. 100.00 St. Petersburg Shade & Awning Co., St. Petersburg, Florida __ 100.00 May 25. We have received the sched- ules, order of reference, and adjudication, in the matter of Richard F. Wiersma, Bankrupt No. 4910. Bankrupt is a resi- dent of Three Oaks. and his occupation is that of a propretor of a restaurant and confectionery store. The schedules of the bankrupt show assets of $616.75, with lia- bilities listed at $3,566. The list of cred- itors of said bankrupt is as follows: County Treasurer. St. Joseph —.--$ 34.00 Edna M. Wiersma, Three Oaks -_ 100.00 Wim. Saathofe, Niles __-----.___= 1,600.00 Barensten Candy Co., Benton Har. 33.00 Kramer & Son, Michigan City, Ind. 45.00 Newton Products Co., Cincinnati. 6.00 Stephen Rudoni, Buchanan -_----~-~- 350.00 Wm. R. Saathoff, Niles —----_.__.-_ 350.00 Edna M. Wiersma, Three Oaks --1,000.00 Indiana and Michigan Elec. Co., ‘Three Oake 2 18.00 Three Oaks Water Works, ‘“nree Ones .. 30.09 May 25. We have received the order of reference and adjudication and peti- tion of creditors in the bankruptcy mat- ter of the Century Boat Co., a corpora- tion. in bankruptcy No. 4844. The court has ordered the schedules in this matter tiled and upon receipt of same the assets and liabilities of said bakruptcy matter will be herein stated. This is an involun- tary matter. We have received the schedules, order of reference, and adjudication in the matter of Russell U. Yeo, Bankrupt No. 4913. The bankrupt is a resident of Big Rapids, and his occupation is that of a laborer. The schedules of the bankrupt show assets of $8,047.47, with liabilities listed at $13,392.64. May 25. We have received the sched- ules, order of reference. and adjudication in the matter of Garrett Fisher, Bank- rupt No. 4914. The bankrupt is a resi- dent of Grand Rapids, and his occupation is that of a laborer. The schedules of the bankrupt show no assets, with liabilities of $530. The court has written for funds and upon receipt of same the first meet- ing of creditors will be called. In the matter of Neal Verwys, doing business as Verwys Auto Supply Co., Bankrupt No. 4743, final meeting of creditors was held April 18. Trustee was present; bankrupt present and by attor- ney. creditors present by attorneys. Trustee’s final report and account ap- proved and allowed. Claims proved and allowed. Bill of attorney for bankrupt allowed. Balance of bills, notes and ac- counts receivabe sold to Roman F. Glo- cheski. Order made for payment of ad- ministration expenses and balace due on bankrupt’s exemptions—no dividends for creditors. No objection to discharge. Meeting adjourned no date and files will be returned to district court in due course. May 26. We have received the sched- ules, order of reference, and adjudication in the matter of Mrs. Elizabeth W. Haan. Bankrupt No. 4915. The bankrupt is a resident of Grand Rapids, and her occu- pation is that of a saleslady. The sched- ules of the bankrupt show assets of $475, with liabilities listed at $1,958.75. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called. In the matter of Max Michalke, trading as Stevens Upholstering Co.. Bankrupt No. 4723, trustee having filed his final report and account, final meeting was held on May 9. Trustee was present and represented by Hilding & Hilding, at- torneys. No creditors were present or represented. Bidders interested in sale of accounts were present. Claims were proved and allowed. Certain attorneys’ bills were approved and allowed. An order was made for the payment of ex- penses of administration and preferred claims as far as funds on hand would permit. Balance of bills, notes and ac- counts receivable was sold to Roman F. Glocheski, of Grand Rapids, No objec- tion to discharge. Files will be returned to district court in due course. In the matter of Lyell E. Frisbie, Bank- rupt No. 4639, final meeting was held April 18. Trustee was present. Claims proved and allowed. Bill of attorneys for trustee approved and allowed. Order made for payment of administration ex- penses and exemptions—no dividends for ereditors. No objections to discharge. Final meeting adjourned no date and files will be returned to district court in due course, May 27. We have received the sched- ules, order of reference, and adjudication, in the matter of Sidney Konigsbuerg, in- dividually and as a copartner in the firm of Kalamazoo Rubber &- Metal Co., Bank- rupt No. 4916. The bankrupt is a resident of Kalamazoo, and his occupation is that of a laborer. The schedules of the bank- rupt show assets of $6,845, with liabilities liste dat $21,990. The court has written for funds and upon receipt of same the first meeting of creditors will be called. May 27. We have received the ad- judication in the matter of the Star Bargain House, Inc., Bankrupt No. 4901. The bankrupt is a resident of Kalamazoo. This is an involuntary matter. The court has written for schedules to be_ filed, and upon receipt of same further details will be listed herein. May 24. On this day first meeting of creditors in the matter of Claude T. Hamilton, Bankrupt No. 4849, was held. Bankrupt present in person and by at- torney Elvin Swarthout. Creditors _pres- ent in person and by attorneys. Claims proved and allowed. Bankrupt sworn and examined before reporter. Annette Richards, Grand Rapids, elected trustee and bond fixed at $10,000. Meeting ad- journed to June 6. 3 May 28. We have received the sched- ules, order of reference, and adjudication in the matter of Joseph W._ Silcock, Bankrupt No. 4918. The bankrupt is a resident of Delton, and his occupation is that of a laborer. The schedules of the bankrupt show assets of $16,726.50, with liabilities listed at $16,513.54. The court has written for funds and upon receipt of same, the first meeting of creditors will be called. May 28. We have received the sched- ules, order of reference, and adjudication in the matter of Robert Riddle, Bankrupt No. 4919. The bankruyt is a resident of Grand Rapids, and his occupation is that of a sprayer. formerly telephone line- man. The court has written for funds and upon receipt of same the first meet- ing of creditors will be called. Schedules assets $5, liabilities $513.43. —__> >> Not Mincing Words. “Tf T cut a beefsteak in two,” asked the teacher, “then cut the halves in two, what do I get?” “Quarters,” returned the boy. “Good! And then again?” “Eighths.” “Correct! Again?” “Sixteenths.” “Exactly! And what then?” “Thirty-seconds.” “And once more?” “Hamburger,” answered the boy. 2101 Godfrey Ave. BLUE BELL PURE ip PEANUT BUTTER A delicious food product manufactured fresh daily in the same modern Sanitary Plant where the well-known BEL-CAR-MO and CREAM-NUT brands of peanut butter are made. Complete line of Raw and Salted Nut Meats. Koeze Mfg. Co. Grand Rapids, Michigan In Battle Creek it’s HOLSUM Holsum Bakery Peter Pan Peas Rademaker-Dooge Grocer Co. Distributors of Peter Pan Corn Peter Pan Green Beans Rockford Tomatoes The House of Quality and Service Elk’s Pride Catsup Mane / i 4 MOVEMENTS OF MERCHANTS. Alanson—Alva McDonald has open- ed a restaurant in the Stears building. Mount Clemens—The Boyer Jewel- ery Co. has changed its name to the Boyer Jewelry Co. Port Huron — Charles Parkin, 73, pioneer merchant of this place, died at his home May 23. Coldwater — Rhotons’ 5c to $1 Stores has decreased its capital stock from $15,000 to $5,000. Albion—Davis-Campbell, Inc., dealer in men’s clothing, will conduct a clos-_ ing out sale and retire from trade. Detroit—Mortar Sales, Inc., 155 West Congress street, has changed its name to the Cement Mortar Selling Co. Detroit — Meat Distributors, Inc., 11900 East Jefferson avenue, has changed its name to the Nu Way Mar- ket Co. Escanaba—The Royal Grocery Co., 1701 Ludington jstreet, is installing a modern. brick, glass and copper front at its store. Saginaw—The Apex Paper Products Co., has been onganized witth a capital stock of $35,000, $19,750 being sub- scribed and paid in, Albion—Walter Burns and Joseph Daleo have engaged in the confection- ery and ice cream business at 129 North Superior street. Lincoln Park—Johnston’s Market, Inc., 1747 West Fort street, has been incorporated with a capital stock of $3,000, all subscribed’ and paid in. - Ironwood—Thirty-five to fifty men will be given employment for at least a month by the Scott & Howe Lum- ber Co. when its Ironwood mill starts June 20. Coloma—Closed since December, the Coloma State Bank will be re-opened June 11 under the plan of re-organiza- tion approved at the special session of ‘the legislature. Klingers—Ernest Johnson, who con- ducts a grocery store and meat market, has installed a modern plate glass front and a frigidaire display counter for meats in his store. Detroit—The Superior Lumber Co., Inc., 2200 Fifth street, has been in- corporated with a capital stock of 1,000 shares no par value, $1,000 being “sub- scribed and paid in. Adrian—The Emerald Electric Co. electrical goods, etc., has been incor- porated with a capital stock of 2,400 shares at $5 a share, $12,000 being subscribed and paid in. Detroit— The Betsy Lee Dress Shops, Inc.,_ 7762 West Vernor High- way, has been incorporated with a capital stock of $10,000, $2,000 of which has been subscribed and paid in, Highland Park—Chafets Furniture Co., 13525 Woodward avenue, has been incorporated to deal in furniture and furnishings with a capital stock of $3,000, all subscribed and paid in. Caledonia — The Caledonia State Bank, closed since August, 1931, will re-open this month, the Kent County Circuit Court having authorized prep- aration of an order to that effect. Detroit—Philosophs Inc., 15 East Grand River avenue, representative of apparel for women, stock house, has been incorporated with a capital stock of $1,000, all subscribed and’ paid in. -«the~ East @ MICHIGAN TRADESMAN Detroit—The Southland Coal Co., Inc., 908 United Artists Bldg., has been incorporated to deal in fuel of all kinds with a capital stock of $10,000, of which $1,300 has been subscribed and paid in. Detroit — The Atlas Corporation, 4460 Cass avenue, has been incorpo- rated to manufacture merchandise with a capital stock of 1,000 shares at $1 a share, $1,000 being subscribed and paid in. Detroit—Mortar Sales, Inc. 155 West Congress street, has been or- ganized to deal in building materials with a capital stock of $10,000, of which $1,000 has been subscribed and paid in. Petoskey—Joseph Mania and Ike Shoemaker have formed a copartner- ship and will engage in the boot and shoe business at 320 Howard street, June 1, under the style of the Petoskey Shoe Store. Detroit—The Wagner Products Co., 96 West Warren avenue, has been or- ganized to distribute auto accessories and equipment, electric clocks, etc., with a capital stock of $1,000, all sub- scribed and paid in. Lansing—The Durant Motor Car Co. plant will be sold by Central Trust Co., Lansing, and bids are now being asked for entire plant, including forty- seven acre tract and buildings totalling 918,298 square feet of floor space. Birmingham—The Birmingham De- partment Store, Inc., Maple street and Woodward -avenue, has merged its business into a stock company under the same style with a capital stock of $15,000, all subscribed and paid in. Detroit—The John King Co., 1643 Union Guardian building, has been or- ganized to deal in wearing apparel, hats and shoes for men with a capital sto¢k of 2,500 shares no par value, $25,000 being subscribed and paid in. Monroe—A retail and wholesale out- let of the McDonald Dairy Co., of Flint, has been opened in the Francis E. Meade building, South Monroe and Fifth streets, under the management of Clare Stapleton, recently of Flint. Detroit—The Michigan Paper Tube & Can Co., 5201 Loraine avenue has merged its wholesale and retail busi- _ness into a,stock company under the same style with a capital stock of $25,- 000, $1,000 being subscribed and paid in. Pontiac — General Motors Truck Corp., Pontiac, affiliated with the Yel- low Truck & Cab Co., same place, has secured orders for sixty passenger busses for use at Chicago Century of Progress Exposition, totalling $300,- 000. North Adams—The Michigan Pro- ducers Dairy Co., of Adrian, has taken over the Greendale Co-operative Creamery of this place and will con- tinue the business under the manage- ment of E. H. Esse, the present man- ager. Lansing—Charles Foster, president of the Lansing Grocers & Meat Deal- ers Association, has sold his grocery and meat stock, fixtures, etc., to Leo Larabee, who will continue the busi- ness at the same location, 516 West Main street. Ionia—Emil Hahn has taken over End -Dairy, * succeeding William F. Hass as owner. He will continue the business under the same style and carry the same stock, con- sisting of baked goods, dairy products and ice cream. Detnoit—Abraham Kovitz, dealer im dry goods at 5412 Chene street, has merged the business into a sitock com- pany under the style of the Kovitz Department Store, Inc., with a capital stock of $25,000, $12,000 of which has been subscribed and paid in. Detroit—The Birchard-Shelley Coal Co., with business offices at 1006 Fisih- er Bldg., has merged its wholesale and retail business into a stock company under the style of the Binchard Coal Corporation, with a capital stock of $10,000, $2,000 being subscribed and paid in, Lowell—M. E. Chapman, recently of Grand Rapids, has leased a store in the Reed block, where he has installed modern fixtures and a complete stock of staple and fancy groceries. Mr. Chapman will move his family to Lowell as soon as the schools close for the summer. Bay City—Edward J. Miller, 313 Center avenue, dealer in clothing and furnishings for men, has merged the business into a stock company under the style of E. J. Miller, Inc., with a capital stock of $12,000 common and $28,000 preferred, $26,400 being sub- scribed and paid in. Lansing—The George Edwards Co., dealer in apparel and furnishings for men, 225 South Washington avenue, has merged its business into a stock company under the style of George Edwards, Inc., with a capital stock of 1,000 shares at $10 a share, $3,600 be- ing subscribed and paid in. Ishpeming—Fire which started in the Dundon building at an early hour, left the structure in ruins and mer- chandise and equipment belonging to several tenants a total loss, only par- tially covered by insurance. The main portion of the building was occupied by the clothing and shoe stores of Johnson Bros., whose loss is estimated at $30,000. Ludington—Cal W. Colvin has pur- chased the stock and store fixtures of the Hamel Jewelry & Gift Shop, 121 South James street, of Mrs. Hamel, who has conducted the store since the death of her husband, three years ago. Mr. Colvin has had charge of the watch repair and diamond setting de- partment of the store for more than three years. Jackson — Stillman’s Dry Goods Store, Inc., 155 West Michigan street, has opened a modern grocery and meat department in the basement of its store building. The store has been equipped with modern lighting fixtures, a refrigerating and ventilating system and display cases. Free delivery ser- vice on purchases of one dollar or more is given. Wyandotte—Frederick Moore and Frederick Rondau have engaged in the grocery business at 267 Walnut street, having purchased the stock and fix- tures of William Maas, who conduct- ed a grocery store at that location for a number of years. The business will be conducted under the style of the F. & F. Store. Groceries, vegetables and cold meats will be handled. June 1, 1929 Kalamazoo—Ryar Appeldoorn, Ka amazoo’s oldest merchant, celebrat his 93d birthday anniversary May 3 It was in 1859 or seventy-four yea ago that he came to this city from ; Netherlands with the late Mr. 4 Mrs. P. B. Appeldoorn and a sh, time later started with his fathe; the retail boot and shoe business, ; tailing, repairing and making boots order. Some time ago he retired {r, business, but he is still vice-preside of the P. B. Appeldoorn Sons ( which he helped organize. Oth officers of the concern are P, B. A peldoorn, president, and Fred A. A peldoorn, secretary-treasurer. Muskegon—Petition of Eli Nim formerly doing business as the Voc: Fashion Shoppe, for discharge from bankruptcy, was denied in U. S. D: trict Count at Grand Rapids by Jud; Fred M. Raymond on the ground th: the debtor obitained credit by makin: false financial statements to his cred itors. According to the order o Judge Raymond, denying the petiti: for dischange, Nimz listed accounts payable at $6,888, whereas they tually wene $9,527, and listed his ne: worth at $37,208, when ihe was gross! insolvent. “Im view of the false sitait ment,’ Judge Raymond ruled, burden rested upon the bankrupt to offer some reasonable explanation o the discrepancies existing between thi actual facts and the financial sitatemen submitted. He may not shift the re sponsibility for errors by a claim o! reliance upon book-keepers or account ants. “No plausible reason,” th court continued, “was offered for th: failure tto enter upon ithe books accounts the liabilities of the milliner: department (previously conducted b: the debtor's wife) for a number months afiter he had in fact assunved them, These were assumed several months prior tio tthe date of the finan- cial statement, but were first entered only five days before the giving of a trust montgage, which wmesulted in bankruptcy.” Manufacturing Matters. Kalamazoo—The A. M. Todd Co., 1717 Douglas avenue, manufacturer oi essential oil, has increased its capital stock from $200,000 to $375,000. Detroit—The L. A. Young Spring & Wire Corp., manufacturer of auto- mobile springs, wire products, etc., 1s advancing plant operations. Imlay City—Lee Brass, Inc., has been organized to manufacture and sell brass goods with a capital stock of 12,000 shares at $1 a share, $12,000 being subscribed and paid in. Detroit—The Briggs Mfg. Co., man- ufacturer of automobile bodies, has ad- vanced production to highest point since last summer, and expects to in- crease present schedule for sport-type open and closed bodies, for which contracts have been secured for Hud- son and Essex automobiles. Detroit—The Alpha American Co., 5718 Linwood avenue, manufacturer and wholesale and retail dealer in soft drinks, has merged the business into a stock company under the style of the Alpha American & Parco Beverage Co., with a capital stock of $25,000, $15,000 of which has been subscribed and paid in. June 1, 1932 Essential Features of the Grocery Staples. Sugar — Local jobbers hold cane granulated at 4.50c and beet granulated at 4.30c. Canned Fruits — California cling peaches are unchanged, but there is very little of desirable counts and quality outside now. The prices on cherries show much irregularity and undoubtedly will make the large pack- ers in California loath to spend much of their time and efforts on this item. Average price ideas so far announced, are $1.85@1.90 on fancy No. 2% tins, $1.65 on choice and $6 on fancy No. 10s, with $5.25 quoted on choice. There are some prices out on No. 2% tins lower than these and some _ higher. Packers say they do not offer much inducement to go ahead, and that prob- ably the growers can get better prices in the fresh market than they can from packers forced to name openings un- der $2. Canned Fish—Reports that Japan- ese canned salmon is being offered at Atlantic seaboard ports at 75 cents per case failed to shake the price of 92%c quoted by domestic producers this week. The American packers re- cently reduced quotations from $1.07 in order to meet competition from Japanese exporters. The foreign pack- ers, enjoying advantages through a depreciated currency, cut to 85c and later to 75c. Explaining their stand against further reductions, producers here said the rival product is moving only in limited quantities. Importers, it was lheld, fear to contract for future delivery in the face of possible tariff increases on Japanese goods. The market for foreign goods is further re- stricted because jobbers, distributing salmon under private labels, will not purchase goods stamped as packed in a foreign country. Fancy packed lob- ster is also quoted on a wide range, and has been so since new opening prices were named. Some packers opened at $2.75 for fancy halves, in Maine; ‘others delivered New York. Now of- ferings below $2.50 are reported and the trade can put no confidence in the item until the situation clarifies. Dried Fruits—Dried fruits have been so well cleared out in California that the exceptions can be well named. They are prunes, raisins and top grades of apricots. As for raisins, the surplus of all varieties is now prob- ably around 40,000 tons, half of which are Thompsons, and ithere are still a few months to go, with stocks in all distributing centers light. From. this time on, buying will undoubtedly be on a more conservative basis than ever, due to the hot weather and the degree to which new crop prices may affect spot holdings. Hope for im- provement in prunes lies largely in final adoption of the California prune pool plan, but this probably will not become effective until midsummer. In the meantime there is little activity in prunes on the Coast and demand in this market runs to mediums, with the larger sizes more or less ignored. Top grades of apricots have also been dragging here and demand for the lower grades thas been fair, but not up to seasonal expectations. Nuts—There was little volume to the nut business last week. The holi- MICHIGAN TRADESMAN day feeling seemed to be in the air all week and sales were limited to small parcels. Prices are holding fairly well at present levels, which is an indica- tion that the market is now down to a point where concessions are going to be fewer. Already the spot quotations are generally well below replacement costs. The situation abroad is un- changed. Very few shippers in Spairi have any almonds to offer and the larger French walnut shellers are hold- ing for better prices. This applies also in a large way to Italy. Levant filberts are unchanged. Pickles—The chief development in the pickle market has been the good demand for bottle goods. Sweets and dills in glass did a good business with the store trade. Barrel sales are spotty, however. Prices for dills in glass gave indications of firming. Stocks have been pretty thoroughly cleaned up. Rice—The market is holding steady and there was a fair volume of milled rice leaving the South this week for various distributing centers. Millers and growers are bearing the burden of carrying stocks now, due to the re- placement character of the market. Prices should be maintained at pres- ent levels, however, as the short acre- age this season is improving the posi- tion of spot rice. Sauerkraut—No new developments market sauerkraut. State kraut in 45 gallon barrels held at about $8. Cans also unchanged quotably. The demand appeared light. Vinegar—Prices are steady. A grad- ual increase in demand was evident. Stocks only fair and theld in strong hands. May sales were believed fully up to those a year ago. + Review of the Produce Market. Apples—Current: prices are as fol- lows: Baldwins, 2% in., A grade -------$1.25 Baldwins, 2%4 in., C grade _---- a 80 Delicious, 2% in., A grade ------ 1.75 ones, 3 Gt, Balinese ... 175 Spies, 2% in., A grade _-_.-_____ 1.75 Spies, 234 in. © srade 20050 1.10 Cookine “Applies 9.02 2. 65 Specked Cullis 00 35 Washingitton box apples are sold on the following basis: Extra fancy Delicious _..60 11 J $3.00 Fahey Delcioue . 2.45 Extra Matiey Romes 2510 -) o = 225 Bancy Romes 2-2 2.00 Extra Fancy Winesaps —_..---- 175 Fancy Winesaps —..0- 2 1.60 Asparagus—lIllinois, $1.25 per crate of 2 doz.; home grown, 75c per doz. bunches, ; Bananas—44%@5c per Ib. Beans—New from Calif. or Florida command $2.50 per hamper for green or wax. Butter—There is no change in the market from last week. Jobbers hold plain wrapped prints at 18c and 65 lb. tubs at 17c for extras. Cabbage—Texas, $4 per crate; Mo- bile, $5 per crate. Cantaloupes—Calif., $3.50@4.50 per crate. Carrots—New from Texas or Calif., $3.25 per crate or 80c per doz. Cauliflower—$2 for box containing 6@9. Celery—Florida and Calif., 50@60c per bunch. Cocoanuts—90c per doz. or $3.50 per bag. Cucumbers—lIllinois hot house, $1 per doz. for extra fancy; home grown hot house, $1; Texas, $2.50 per bu. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping station: €; H. Pea from elevator _.______ $1.80 Pea trom farmer 20 1.50 Light Red Kidney from farmer __ 1.30 Dark Red Kidney from farmer __ 2.00 Eggs—The market is about Ic per doz. lower than a week ago. Jobbers pay 10c for 56 lb. crates, 10%4c for 57 and 58 lb. crates and 1lc for 60 Ib. crates. Grape Fruit — Florida commands $4.75@5 per box; bulk, $5 per 100. Green Onions—Home grown, 20c per doz. Lettuce—In following basis: Imperial Valley, 6s, per crate -~-$4.75 Imperial Valley, 4s and 5s, crate 5.00 Home grown, leaf, 10 ibs. _---_-. .80 Lemons—Present quotations are as follows: good demand on the 360 Sankict 2 $7.50 Gite Sunkist 22022 7.50 aoq ‘Red Ball 222 26 6.50 S00) Red Ball 2 6.50 Mushrooms—40c per one lb. carton Oranges—Fancy Sunkist California Navels are now sold as follows: oe $4.75 a . 4.75 LL 4.75 a 4.75 oe 4.75 LULL. 4.75 oa 4.25 522 Se Sn ee eee 4.25 Florida, $4.50 per box. New Potatoes — $6 per bbl. for Florida; $3 per 100 lb. bag from Texas. Onions—Texas Bermudas, $1.75 per 50 lb. sack for white; $1.75 for large yellow and $1.50 for small. Peas—Green, $2.50 per bu. for Calif. Pieplant — 60c per bu. for home grown. Pineapples—Floridas command $3 for 16s, 18s and 24s, and $2.75 for 30’s. Parsley—40c per doz. bunches. Potatoes — On the local market transactions hover around 50c per bu. In Northern Michigan carlot buying points the price ranges from 30@35c per bu.; Idaho, $2.25 per 100 lb. sack; 28c per 15 lb. sack. Poultry—Wilson & Company pay as follows: Ereavy fowls). 14c Bight fowls (000 oe 2c Pieces 2 Ze Geese 10c No. 1 Wntkeys 2-2 15c Radishes—12c per doz. bunches. Spinach — 65c per bu. for home grown. Strawberries—$2.25@2.75 for 24 qt. case from Missouri and Ind. Sweet Potatoes—Kiln dried Indiana Jerseys, $1.75; Ten., $1.50. Tomatoes—Hot house, $1.75 per 7 Ib. basket, home grown; $1.65 for 10 lb. basket, Southern grown. Veal Calves — Wilson & Company pay as follows: Pavey oo 6@7'%c Gage 52.2 bo 6c WMeduim 85 Se 5 Active Demand For Summer Rugs. Floor coverings buyers have recent- ly placed numerous re-orders on sum- mer merchandise. Warm weather spur- red consumer buying of fiber, grass and drugget products, and stocks held by retailers have been reduced sharply. The re-orders placed by buyers are chiefly for fiber rugs in room sizes to retail from $7.50 to $10. Higher-priced products are neglected. Although pro- ducers deny the report, buyers insist that quantities of summer goods are purchased at special discounts due to the laxity of manufacturers to move their stocks. ——_+- +> Bean Shipments From Michigan. Grand Rapids, May 31—When I was in to see you the other day I told you I could give you the carload ship- ments of Michigan beans. We are listing below a statement of the move- ment for the last five years, as follows: Carlots Bags 1907 78 5590 192879 5623 1929-30 22 4628 262,984 30a! 4089 202,679 1990 9? 5341 217.787 The State estimate of the total crop of 1931 for Michigan was 8,200 cars of 400 bags each. If the statistics are right, Michigan beans are getting well shipped out. It would seem as though the remainder of the crop should sell for better prices. Minor Walton, Manager Minor Walton Bean Co. _———_-_ o-oo Detroit— The Freeman Quadrive Corp., Detroit, manufacturer of four- wheel drive motor trucks, has taken over former plant of Eaton Axle & Spring Co., Pontiac and will remove to that location. The company is arrang- ing for sale of stock issue of about $500,000 for expansion. —_—_> > —___ Battle Creek — Elaterite Materials Corporation, 815 City National Bank building, has been organized to manu- facture and sell paints, waterproofing, etc., with a capital stock of 50,000 shares at $1 a share, $50,000 being sub- scribed and paid in. —_—_~+++___ Detroit—The Date Indicator .Co., Inc., 9380 Broad street, has been or- ganized to manufacture and sell date indicators and deal in novelties, with a capital stock of $25,000, $1,000 of which has been subscribed and paid in. —__+>~++____ Royal Oak—Bilz-Em Toys, Inc. 270 Washington Square Bldg., has been organized to manufacture and deal in toys with a capital stock of 10,000 shares at $1 a share, $6,255 being subscribed and $4,305 paid in. i Detroit — The Baird Differential Control Co. has been organized to manufacture differential locking de- vices and equipment for automobiles, with capital of $100,000 and 100,000 shares of stock, no par value. ——— oo Three Rivers—The St. Joe Valley Ice Co. has been organized to manu- facture and sell ice and afford cold storage with a capital stock of $10,000, $8,200 of which has been subscribed and $7,700 paid in. ————__. + > Beulah—The Oxley Hardware Co., which suffered a complete loss by fire about two months ago has arranged to resume business on the opposite side of the street. The Michigan Hardware Co. has the order for the stock. 6 MICHIGAN TRADESMAN June 1, 1932 MUTUAL FIRE INSURANCE Insurance From a Broader Viewpoint. Too many property Owners are prone to think of fire insurance solely as indemnity for direct loss by fire. It is true that protection is its primary function, but it has a much broader utility which merchants should recog- nize—in fact are recognizing more and more every day. Insurance rarely af- fords full indemnity for all of the loss- es occasioned by a serious fire, for not only is there direct loss but an indirect loss due to the disorganization. of busi- ness. Fire usually means the upsetting of someone’s cherished plans. Is it not clear, therefore, that the preven- tion of fire and the train of misfortunes that frequently follow it, is a joint re- sponsibility resting upon insurance companies and their policyholders? Unfortunately there are those who say that fire prevention activities pro- duce results for the insurance com- panies only. This is not the proper viewpoint, for the public in general and the property owner in particular, get a tremendous benefit whenever property, which is wealth, is conserv- ed. A study of the effect of fire on one hundred concerns showed that forty-three did not resume business; seventeen which were able to furnish satisfactory financial statements before the fire no longer could do so; four- teen suffered a reduction of 30 per cent. to 66 per cent. in credit ratings, and only twenty-six were unaffected as to credit, although they suffered serious losses in other ways. The mutual fire insurance companies have long recognized their responsibil- ity in this direction. Their fieldmen are in daily contact with fire hazards of all descriptions and are prepared to advise with merchants on ways and means of correcting dangerous condi- tions which exist on their own prem- ises or in their community. Merchants, as leaders in their com- munity life, through co-operation with the mutual insurance companies, can exercise a profound influence toward establishing proper safeguards in their communities against loss of life and property by fire. —_»+ > Meeting Mutual Competition. Mutual competition is one of the subjects upon which stock @émpany representatives expend a good deal of time and persuasive energy. Wm. H. Goodwin, in a recent number of the Spectator discusses the subject from the agents’ standpoint very fairly and with unusual clarity. He expresses the opinion that the stock company inter- ests did not realize that a big differ- ence in net costs had far more effect upon the assured than anything else— strength, stability, agency service and frequent inspection service, etc. He sums up the mutuals’ argument and their greatest weakness with some good advice as to how to meet this competition from the stock agents’ standpoint. He says: “The mutuals run fairly true to form in presenting their propositions, and I am outlining below some of the facts they usually stress to their prospects: 1. A long list of prominent risks insured by them. 2. Excellent financial ratings in Best’s Insurance Guide. : 3. A long record of satisfactory service. 4. Loss settlements at selling cost instead of at actual replacement cost. 5. Waiver of the coinsurance clause. 6. Inclusion of sprinkler leakage, windstorm, explosion and falling wall hazard without additional charge. 7. Free appraisal service. 8. Pro-rata cancellations of insur- ance. 9. Frequent inspection service. 10. Arguments to show that the stock companies have been over- charging the assured and that their system is far superior and is gradually being adopted by all leading business men everywhere. Their greatest weakness is in their failure to present the actual net costs to the assured in bringing out the fact that he is losing interest on the large cash deposit which he must have with the mutuals at all times. Frequently they require a long list of expensive improvements while the stock com- panies are more lenient. They fail to mention the fact that they cannot guarantee dividends and that severe conflagrations actually have decreased theirs considerably. They also fail to mention the fact that they camry only small portions of many of the prom- inent risks they give as reference. They pay small and medium sized losses with unusual liberality, but when con- flagrations occur, they make settle- ments on the installment plan. In meeting mutual competition, an agent must bear in mind that these competitors are usually intelligent, re- spectable and energetic men, entitled to every courtesy and consideration. They are not “pirates,” nor can they be derided for their beliefs or their efforts to make a decent living. If they label their goods correctly and do not try to take advantage of you by deception, they are worthy competi- tors, and you will be making a mistake by considering them as anything else, especially in talking with your pros- pect. Do not stress your superiority by talking ethics or by dealing in vague generalities, for that will only help your competitor. What the aver- age intelligent business man wants is facts, and many a good risk has been lost because the agent does not realize this and depends upon his friendship with the assured to hold the business for him. —_++.—___ Insurance Against Illness. “In every country, as civilization ad- vances and the public conscience is aroused, not only is public health work in its limited sense developed but there is also a corresponding increase in communal effort towards satisfactory and complete medical care for the sick.” This statement, made by Sir Arthur Newsholme in a book entitled “Medicine and the State,” is in line with ordinary observation, but it has possible implications which are any- thing but ordinary. If the tendency is toward communal effort, what is to be the ultimate result of that tenden- cy? One conceivable result need not startle anybody, however novel the idea may appear. This is health insur- ance. If we insure ourselves to some extent against the financial loss occa- sioned by death, why not also against the losses occasioned by illness? It cannot be denied that for many perf- sons the cost of illness is crushing and no one knows whether he may not be finding himself among them. Yet doctor’s and surgeon’s and hospital bills could easily be met by insurance which would cost only a few dollars a year. Sir Arthur believes that for persons below a certain wage level health insurance should be compulsory and the expense should be divided among employers, employes and the state, as in Great Britain: but he ad- mits that voluntary health insurance is successful in Denmark and some other countries. In this age there can be no quarrel with his view of “the necessity of providing adequate med- ical care irrespective of the ability of the individual to pay for it.” The ques- tion is a question of method and in- surance is a logical and_ practicable answer. ——__+++____ Unable To Qualify. A wholesaler thad sent to a company in another city for some goods. The following morning he received the fol- lowing wire: “Cannot send goods unltil last con- signment paid for.” To this the wholesaler replied: “Cancel order. Cannot wait so long.” ——_+ +> __— The way up and the way down is one and the same. the ages. GRAND RAPIDS, Mutual benefit, protection and responsibility has been the object of all- organized human efforts throughout It’s the underlying principle of Mutual Insurance. THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY affiliated with the Mich- igan Retail Dry Goods Association offers all the benefits of a successful organization. 319-320 Houseman Building MICHIGAN OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Ne cots 20% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer insurance to be less. It is. ness, investigate. Mutual Insurance With losses lower, with expenses lower, with no inside profits for invested capital you would expect the net cost of MUTUAL The saving in cost is not made at any sacrifice in safety and strength, The Mutual plan of operation is right, Mutual insur- ance is better protection, Because it is better it costs less. May sound unreasonable if you are not informed, An investi- gation is convincing, For the sake of yourself and your busi- Finnish Mutual Fire Insurance Company 444 Pine Str., Calumet, Mich. June 1, 1932 Items From the Cloverland of Michi- E gan. Sault Ste. Marie, May 30—Our friends from Lower Michigan are taking advantage of the nice weather we have been having of late by spend- ing the week end here. With the good roads, it takes only a few hours driving to make the Sault, and when our road committee gets the ferry charges reduced we may expect a large increase in traffic, which will be of great benefit to business, especially to the tourist business. Mrs. Nida McPhee opened her store at Hessel last week for the season with a new stock of fancy groceries, confectionery, soft drinks, ice cream and souvenirs. This is one of the popular tourist stores on the Les Cheneaux islands. Mrs, McPhee has had several years’ experience catering to ‘the tourists and knows their wants. Her place is. finished with rustic wood, with the tables placed so as to make it most inviting and attractive, which ac- counts for her success. Alex. Dewar has purchased the gas and oil station at Rockview on US 2 formerly operated by Fred Taylor. Mr. Dewar will also handle soft drinks and confectionery as well as light lunches. Henry Bumstead, of Rosedale, has re- turned from Detroit, bringing back a new auto with him, Mrs. Bumstead at- tended to the store during his absence. We like the story of the vicar of a country church who succeeded in reconciling two old women who had been quarreling for years. He even induced them to meet under the vicar- age roof and shake hands. After an embarrassed silence one of them said, “Well, Mrs.. Tyler, I wish you all that you wishes me.” Joseph Fletcher has purchased the store and building formerly conducted by Thomas Dougid on Maple street, and stocked it with a new line of gro- ceries and confectionery, after two weeks spent in painting and redecorat- ing the store, which is now one of the best small stores in the East end of the city. Mr. Fletcher will still conduct his farm, but will devote part of his time to the store. The O-Non-E-Gwud Inn, on Nee- bish Island, will open for the season June 1. J. M. Cumming, the proprietor, has made the hotel which is located on the banks of the beautiful, St. Mary’s river, a family resort, which has be- come very popular with the large din- ing room in the hotel proper, while the guests are housed in numerous small cabins at the edge of an ever- green forest which borders the St. Mary’s shores. Each cabin has_ its own porch facing the river. This year Mrs. Cummings and several of our high school teachers are organiz- ing a girl’s camp for the summer which may be an annual affair. more delightful camp would be hard to find. The splendid meals, especially the Sunday dinners, have attracted many families from the Sault, as well as the neighboring places, for the past few years. This year the resort can be reached by auto without crossing on the ferry at the Nebish cut. This will be possible until the dam is removed which will be when the Government work will be finished, after which the ferry will be back in service. George LaFleur and wife have re- turned from the South, where they spent the winter, and are making preparations to re-open, their tourist store at Cedarville during the next week. ‘ The new building constructed by Otte Crawford, on South Ashmun street, is now completed and the stock from the old building on the opposite side of the street has been removed to the new place. The new building has an attractive front and an up-to-date lighting system installed. Mr. Craw- ford will continue to handle ice cream, soft drinks, tobacco and shelf gro- ceries. The driveway has not been completed, but work is progressing rapidly. The interior is neatly arrang- MICHIGAN TRADESMAN ed with up-to-date fixtures and a com- plete line of merchandise makes an at- tractive store which should do a good tourist business, as well as handle the local trade. Nothing in nature is as bad as it could be. Suppose, for instance, that bed bugs sang all night long, like mosquitoes do. The Pell pool room, at Newberry, suffered a severe fire loss last week, week, causing a $200 loss. The cause of the fire is a mystery. The A. S. Putnam & Co., Westside drug store, at Manistique, has moved into their new store, just across the street. Many improvements were made in the new ‘store building, in- cluding new decorations on the in- terior. The store presents a most at- tractive appearance with the new mer- chandise on display. One of the most modern soda fountains is being in- stalled, William Bolitho will continue to be in charge of the new store. The Arrowhead Inn, at Manistique, has been leased by Mr. and Mrs. Paul Keifer. The inn will be conducted for the accommodation of townspeople and tourists and meals wil Ibe served at all times. Mrs. Keifer, who is an ex- cellent cook, will do the cooking. A number of small boats for fishing will be available. A number of small cot- tages will accommodate those who prefer same, William G. Tapert. —_—_~++—+—___ Misfitting Shoes as Cause of Ailments. A firm foundation is just as essen- tial for the human body as it is for a building. Judging from the crippled feet that many persons have brought upon themselves, emphasis of this rather obvious fact appears to be justi- fied. In most instances the primary cause has been a false pride or a too- exacting adherence to the mode of the hour. If people could be made to realize that nothing is as likely to take the rainbow out of life more lastingly than painful and injured pedal extrem- ities, the now too general favor for the wrong shoe could be definitely les- sened. In the final analysis it matters phy- sically very little whether most gar- ments exactly ifit. But it does matter exceedingly if one does not make a successful effort to have shoes com- pletely adapted to the individual foot. However, many people are over- scrupulous regarding the former and permit their eyes alone to determine their choice for the latter. Perhaps, if it were better appreciat- ed that rheumatism, neuritis, spinal troubles, “nerves,” backache and even our old enemy, headache, can fre- quently be traceable to outraged feet, a more rational attitude would be as- sumed by thousands who now are comparatively thoughtless on this most important subject. Dr. Thomas B. Appel. —_—_—_>-2>—___- Gasoline Puts Fires Out. Another item in fire protection. A gasoline has been developed, in re- sponse to enquiries of the Naval Bu- reau of Aeronautics, which will put out the fire of a cigarette or a lighted match should you accidentally toss one into it. Apparently the only im- portant limitation on the use of this gasoline is difficulty in getting the engine started; afterwards, it func- tions perfectly. In aircraft, the start- ing problem can be taken care of with the solid injection system or by first warming up the engine with another fuel. PLANS for the HOUSE of BROWN Mr. Brown wanted a simple estate plan that would do these things: — take care of Mrs. Brown and the children — provide for the taxes on his estate — close out his property to the best advan- tage — make his life insurance money yield regular income — educate the children for some useful busi- ness or profession. When men come to us for plans to accom- plish such things as these, we recommend Trust Funds under wills, with our institution as executor and trustee. If you have similar objectives in mind for your family, let us help you lay out a plan. THE MICHIGAN TRUST co. GRAND RAPIDS THE FIRST TRUST COMPANY IN MICHIGAN Silene pine AEN eae MMIBK Issam aac CONFUSION OF TONGUES. Belgium has been in the throes of one of its perennial controversies over the language question. This seemingly trivial issue has been in politics in that country for many years. Every little while a Cabinet falls or has to be re- organized because the Flemish-speak- ing Belgians want their language to be made the ‘sole official lanugage and because the French-speaking Belgians are equally determined instheir opposi- tion to any such linguistic cataclysm.. When Belgium separated from’ the Netherlands in 1830 there was a re- action against everything associated with the Dutch. French was regarded as the language of liberty, Flemish as the language of subjugation. But al- most immediately a revulsion of feel- ing occurred among the Flemings. They formed societies for the cultiva- tion of their mother tongue, and a lit- erature of considerable importance grew up. The Flemish language progressed from victory to victory. During the last quarter of the last century it was placed upon a plane of equality with French in law and administration and, in 1883, in the schools. But the an- tagonism between the two sections of the population has persisted. During the last two years the principle of ter- ritoriality has been in force, with French as the official language in the Walloon or Southern part of the coun- try and Flemish in the Northern prov- inces. The Flemish-speaking sections of the country are continually threatening se- cession, and the government just as continually has granted them conces- sions of one kind or: another. The language issue seems a rather fantastic one, but, as in the case of many other problems in an imperfect world, there seems to be no satisfactory solution for it. DRY GOODS CONDITIONS. A fairly good pre-holiday business was done by retail stores last week, although the volume in the aggregate did not go much beyond recent levels, according to reports. Sports and beach wear received promotion emphasis and drew about the best response. Dress accessories were also active. Men’s wear buying improved. Summer house furnishings continued to attract de- mand. Owing to the holiday stimulus, which’ favorable weather accentuated, the last half of the month brought an increase , in retail volume. It is believed that the month as a whole will show a de- cline of about 20 per cent., thus im- proving upon the early showing here, when a loss of somewhat over 22 per cent. was indicated. Figures of the largest mail-order-chain system for the four weeks ended May 21 disclosed a decrease of 23.3 per cent., which brought the year to that date 20.9 per cent. under sales for 1931. Facing the difficult summer season, stores in a number of cases are now engaged in revising their promotion policies. Certain recent efforts have not been altogether successful and changes have either been decided or are planned. Elimination of cheap and MICHIGAN TRADESMAN tawdry lines has growing acceptance. There is also a definite trend away from rushing. the seasons. Depart- mental instead of store-wide promotion has more numerous advocates. A rush on cotton and silk wash dresses was the feature in wholesale merchandise operations during the week. Bathing suits and sportswear were also very active. Rayon yarn prices were reduced 13 per cent. and the plants will close down through June. A delay of from thirty to sixty days is expected in starting Fall opera- tions. LEGISLATIVE PROGRAM. While business is waiting upon de- velopments at Washington with an im- patience which has almost turned to despair, there are some indications that the legislative program is moving to- ward more definite relief and public works to relieve unemployment and start up private enterprise, along the lines proposed by Senator Wagner, ap- pear to be shaping up, after which budget balancing and suitable taxation should be quickly adopted. Little in the way of favorable news from abroad has been received and gold withdrawals on a _ heavy scale have been in progress. However, these shipments are not regarded in authori- tative quarters as an attack upon the dollar or due so directly to loss of con- fidence. They are described as merely temporary withdrawals to be utilized principally in sterling operations. Some buying of common stocks and dollar bonds by two European countries was reported in the security markets to- ward the middle of the week. In domestic business about the same tendencies continued. The New York Times business index dropped to an- other low, but steel and automobile production are making slow progress upward. They have been advancing since the middle of last month. Low prices finally broke the buying dead- lock in the cotton goods market and resulted in a substantial volume of orders toward the week-end. Commodity prices still show the same sagging trend which they have exhibited right along with the one ex- ception of a brief rise early last month. The sensitive price group has moved upward, but the effect of easy credit in -firming quotations has still to mani- fest itself. TESTED MERCHANDISE. Response to the “tested merchan- dise” promotion launched during the week by R. H. Macy & Co., New York, was not limited to the public, but drew a number of favorable comments from the manufacturing trades. Producers who have been condemning the emphasis upon cheap merchandise and striving to build up a demand for qual- ity goods hailed the Macy program as marking an important step in trans- ferring retail emphasis from price to real value. With the largest retail organization in the country committed to a policy of guarding merchandise values to the extent of passing them through scien- tific tests, it is quite likely that other stores will follow suit to the extent, at least, of being more careful of what they offer the public. Out of this development may grow what has long been needed in store buying—more attention to what will fit the needs of consumers and less willingness to purchase whatever man- ufacturers have to offer at bargain prices. There is reason to believe also that retail buyers may become more expert in their tasks, know their mer- chandise lines more thoroughly and practice “price buying” on a much sinaller scale. Those who expect this movement to raise both prices and profits, how- ever, may find themselves mistaken. Tests have shown that value standards are higher in the medium and lower ranges than they are in the higher brackets. Wider experiments are like- ly to lead to definite merchandise specifications and a concentration of manufacturing on such qualities as will bring lower costs and lower prices. “POSITIVELY NO TIPPING.” There are persons who believe that some day the secret of perpetual mo- tion will be discovered and there are others who believe that a way will be found eventually to abolish what they cal the “tipping evil.” The North At- lantic Passenger Conference, composed of representatives of the principal ship- ping lines, took up the latter question at its recent meeting in London. Many European hotels make a uni- form 10 per cent. charge for service and distribute the proceeds to the em- ployes. This practice, in conjunction with the sign prominently displayed, “Positively no tipping,” is designed to do away with the ancient custom. Practically in many instances it means the imposing of an additional tax. For the hotel employes have come to re- gard their receipts from the common fund as merely part of their regular wages and are dissatisfied when tips are not forthcoming. Patrons, too, help to make the rule a dead letter because of their feeling that special service de- serves additional reward. Tipping is a distinctively personal matter. And even the individual who most loudly con- demns the custom in theory is apt in practice to resent any attempted limi- tations on his fredom to distribute gratuities wherever he sees fit. The proposal now is to attach a service charge to the price of steam- ship tickets and thus “abolish tipping.” It is not likely to do anything of the kind. It is a matter which each indi- vidual may best handle for himself. FILLING IN MAP OF WORLD. In his talk before the Royal Ge- ographical Society a startling compari- son between old and modern means of transportation was made by H. St. John Philby, the British explorer who has just returned from a long and hazardous journey through the “great empty quarter” of the Arabian Desert. “We traveled 1,800 miles in ninety days,” he said. “Amelia Earhart has just done the same distance in fifteen hours, about 150 times faster.” Yet for all this difference in the rela- tive speed of that tried and true means of transportation, the camel, and the winged swiftness of the modern air- June 1, 193 ——_—__ plaine, the Arabian explorer Must stil] cling to his formidable Ships of the desert. . For in the barren Wastes through which the Philby party ade its dangerous way there would hay, been even less possibility of rescue fo; the disabled airplane than there is jn the Atlantic. One waterless stre 350 miles was crossed where there wa. not a living thing except a few lizards. Not even the native Bedouins had ever penetrated this region of utter desola- tion. tch of “On the whole trip,” Mr. Philby de- clared, “we did not succeed in Sivinc much except that the Ruba-el-Khali e indeed empty, uninhabited and unin- habitable.” Yet this statement is itself a contribution to our scientific know!- edge. ARTIFICIAL DIAMONDS. If the announcement that under the direction of Professor Ralph H. Mc- Kee of the Department of Chemical Engineering at Columbia a new pro- cess has been devised for producine artificial diamonds has aroused the hope of this year’s depression-struck swains that engagement rings will bh: available for the asking, they had bet- ter revise their views. Even’ Professor McKee admits that “the diamonds are not large enough to be used by any self-respecting maiden,” while jewelers are openly scornful of these manufac- tured stones. They point out that there are diamonds and diamonds. Even from the mines quantities of diamonds are produced which, because they are off color, irregular, cloudy or defective, have little or no value. Such stones are known as bort, and the jewelers apparently suspect that what Profes- sor McKee has discovered is only a new way of making these “diamonds” which in their lives mean whatsoever. It is too bad. This year would have been an especially appro- priate time for discovering a way of manufacturing diamonds. How much more smoothly the course of true love might run in such times as these if young men unable to take their sweet- hearts the gifts which custom pre- scribes could nonchalantly pour out diamonds at their feet. —_—_—_—_—_—_—_—— NAMESAKE TOWNS. There are more than sentimental Possibilities in the English-Speaking Union’s Namesake Towns Association with which thirteen English towns have already allied themselves. The idea behind the association is an ex- change of visits and a general develop- ment of kinship between English towns and their American namesakes. Amer- ica has hundreds of towns and cities named for English towns. Dozens of them, particularly along the North At- lantic seaboard, were so named by the first settlers who came from England. They found satisfaction in a new land by perpetuating the old familiar place - names. Bristol, Dorchester, Glouces- ter, Manchester, Newbury, Rochester, Uxbridge—all are good New England names and also good Old English names. Not a state in the Union but has such reminders of England. Recog- nition of such kinships should lead to warmer friendship. nothing June 1, 1932 OUT AROUND. Things Seen and Heard on a Week End Trip. Last Saturday was another beautiful day in all that the term implies. We were all set to cover the ninety-nine miles from Grand Rapids to Cadillac, but the greetings of so many good friends en route forced us to right about face at Big Rapids and return home after I had called on most of our customers in that interesting city. Our first call at Big Rapids was on E. L. Smith, who is fitting up the room in the rear of his grocery store for a meat market. The new depart- ment: will be in charge of G. S. Smith, who enjoys a good reputation meat cutter. as a I recall the building in which Mr. Smith’s' store is located as the most important one in Big Rapids fifty-five It contained all the county officers in the first and second stories. The third story was used as an opera house. As I recall it, circuit court was held in the opera house, but I am not quite sure about this. [I distinctly re- call some of the entertainments: which came to us in those days. The most popular one was the Berger family and Sol Smith Russell, who had not yet learned that he was to be a great comedian who could thrill audiences with his great art, incidentally acquir- ing one of the greatest fortunes ever years ago. accumulated by an American actor. In those days he played boy parts and occasionally took the parts of farmers and old maids. His annual appearance in Big Rapids in those days was the great amusement event of the year. Another actor who was a great favor- ite and who always stayed a week on the occasion of each visit was A. O. Miller, of Blissfield, who barn stormed Northern Michigan towns for thirty years or more. His wife was a pains- taking actress who played every part assigned her—from queen to street beggar—with skill and thoroughness. Other members of the company were Paul Harrington and Lloyd Brazee, who subsequently became a staff re- porter on the Detroit Free Press and started a weekly newspaper in this city, which was soon merged into the Grand Rapids Herald. Mr. Miller’s favorite play was Don Caesar de Bezan, but the dramatic critics of those days all agreed that his char- acterizatio nof Wool in the Hidden Hand was the ‘finest thing of the kind ever undertaken in this country. Mr. Miller had one besetting sin—he some- drank too much for his own good. Aside from unfortunate habit, he did much in his day to up- hold the best traditions of the Ameri- can stage from about 1860 to the time of his death. The family resided in Blissfield when not on their road tours. I am told that they were all buried in the village cemetery. times this _ Another building in which enter- tainments were given was the armory on North Michigan street. T recall a thrilling description of some of the battles of the civil war by Gen. Kil- patrick and a political speech by MICHIGAN TRADESMAN Edwin F. Uhl, of Grand Rapids, in behalf of Governor Tilden, who was defeated by Gov. Hayes in 1876, There may be some difference of opinion on this point, but one thing I am safe in stating, Mr. Hayes took the oath of office and discharged the duties of President the best he knew how for four years. He did not stand for a re-election. I well recall the closing words of Mr. Uhl’s address, which were as follows: “What we most need in this country is reform—reform in the civil service—reform at home and abroad; and, ladies and gentlemen, Samuel J. Tilden, that bold and heroic statesman who stands above the states- men of any age or clime, he is the only man who can do it.” My next call was on the enterpris- ing sons who succeeded their late father, A. V. Young, in the shoe busi- ness he conducted many years up to the time of his death. They showed me a photographic grouping of local business and professional men as they existed in 1871. As I took up my resi- dence in Big Rapids three years later I was able to recognize all but two or three of the men whose portraits were thus preserved for all time to come. The only fault I can ‘find with the custodians of so valuable a relic is that it is not kept in a safe or vault. It is too valuable a_ historical standpoint to be kept where fire might overtake it. JI doubt if there is an- other copy in Big Rapids. My ob- servation in matters of this kind leads me to conclude that we are all too careless in preserving valuable his- torical this kind which should be cherished with the utmost Once gone, I hope from records of care and consideration. they can never be replaced. one of the bankers of Big Rapids im- mediately offers to give place to this rare relic in his bank vault at no cost to the owners. Fred Nehmer, the North State grocer, informed me that F. W. Mann, who is at present an occupant of the county jail at Charlotte, filched him out of $9. I urged him to swear out a warrant for the old rascal’s arrest at once, so he could see the inside of the Mecosta county jail and ascertain how it compares with the county jails at Grand Haven and Charlotte. I called on Cashier Turner, of the Big Rapids Savings Bank. He showed me the community room in the base- ment of the bank building, the use of which js given gratis to any organiza- tion which is maintained for the bene- fit of the moral, material, historical or social interests of the community. Mr. Turner expects to run for his position in the Legislature again this coming fall. I was happy to meet Big Bill Jenkins at the hotel he owned and conducted so many years. He is now connected with the Knight Hotel, at Ashland, Wis. He contemplates re-engaging in the hotel business in Michigan as soon as he can locate a desirable opening. Mr. Jenkins is a most capable land- lord and deserves a good setting, more in keeping with his ability and ex- perience than the Ashland _ position. Charles Renner, manager of the New Whitcomb Hotel, St. Joseph, was in a very happy frame of mind Memorial day, because of the nice business the hotel did over the week end. He has only two hotels under his management at present—the Whit- comb and the Park American Hotel, at Kalamazoo. The Edgewater Beach Hotel, at St. Joseph, which suffered severe damage by last winter, not been repaired, due to the attitude of the court toward the prop- erty. His daughter, Miss Leontine, was selected from many aspirants as queen of the St. Joseph county parade blossom week and acquitted herself in such a manner as to excite the com- mendation of all concerned. fire has Geo. W. Dauchy, manager of the Warm Friend Tavern, at Holland, was summoned to Waterloo, Iowa, Mon- day to attend the funeral of his father, whose death occurred on Saturday. Although Tulip week has come and gone, beautiful assortments of tulips or still in evidence on some of the more shaded streets of the city Mon- day. Everyone I talked with insisted that next year the event would be made bigger than ever, which certain- ly indicates a fine civic spirit on the part of our Holland neighbors. In passing through Douglas Monday I could not withstand the temptation to call on Edward Frick and wife, who reside on the lake shore, only a short distance from US 31. Mr. Frick said he had been looking for us all day, be- cause our first call at the Frick home was made on Memorial day five years ago, when the home by the lake was only two weeks old. The Fricks have made their surroundings very attrac- tive by rare flowers. They have thirty French lilac bushes, which are exceed- ingly fragrant; also 200 mammoth strawberry plants, from they have reason to expect big things. Mr. Frick has completely regained his health and handles the spade and rake with the same degree of expertness he used in handling the sellers of food products for nearly forty years. His recovery is one of the marvels of the age, due to the new process of pre- serving grape fruit juice without sugar and a rigid adherence to a diet adapted to one in his condition. which William R. Roach, the master can- ner, had the misfortune to fall on the pavement a few days ago, sustaining injuries to the cap of one knee which have put him flat on his back. Be- cause Mr. Roach has had much experi- ence in this position during the past dozen years, he accepts the situation with the courage of a warrior and the resignation of a stoic, in both of which he is assisted by the constant presence and painstaking attention of a devoted wife and rare companion. I have never seen a man withstand the attacks of cruel fate with so much poise and composure as Mr. Roach does. When I took up my residence in Grand Rapids, fifty-five years ago, 9 there were two iron lions in front of the private bank of E. P. & S. L. Ful- ler on Canal street, now Monroe avenue. That banking house was subsequently merged into the Farm- ers and Mechanics Bank, which later became the Fourth National Bank. The lions disappeared and for forty years I have wondered many whatever became of them. The mys- tery was solved the other day when I found them installed in front of the home of Carroll F. Sweet on Kent Hills road, where they have placidly reposed for many years. Mr. Sweet is a grandson of one of the original owners, who were men of command- ing influence in the early Grand Rapids. times days of On my first visit to Philadelphia, about fifty years ago, I found iron lions installed in front of nearly every banking house in that city. Naturally, I wonder where the idea of the as- sociation of lions and banking origin- ated. Perhaps some of my readers can enlighten me, While at St. Joseph I was pained to learn of the death, funeral and burial of J. T. Townsend, at Hamilton, Ohio. A local newspaper contains the follow- ing reference to the lamentable event: The Townsends had returned only Monday from Florida. Mr. Townsend had been in apparently good health during his sojourn in the South and upon his arrival in Hamilton, His death was sudden and was believed to have been caused by heart trouble, an affliction of several years. Mr. Townsend is survived by his wife and his mother, Mrs. J. Wolf, of Richmond, Ind. The Townsends had one child, a girl who died in infancy. Mr. Townsend resigned the man- agership of the Whitcomb and left St. Joseph in early October of last year. He was succeeded as manager by Charles Renner. Upon leaving St. Joseph, the Town- sends went to the South for the win- ter. Mr. Townsend and his wife were prominent in the social life of St. Joseph. He was a leader in business and civic enterprises and was a past president of the Chamber of Com- merce and a past member of the board of directors of the St. Joseph-Benton Harbor Rotary Club and one of that organization’s most enthusiastic and diligent members. In hotel circles Mr. Townsend had gained note throughout the country. In Michigan he was known for his work in organization and development of the Michigan Hotel Association, of which he was a past president. The Association was brought to the new Whitcomb for its convention in the fall of 1931. Mr. Townsend was frequently re- ferred to as the “father” of the new Whitcomb Hotel because of his activi- ties in the promotion and the con- struction of the million dollar hostel- ry. Excessive work just prior to the opening of the hotel in 1927 broke his health. Mr. Townsend went to Florida for a year at that time to recuperate and then returned to Evanston, IIL, where he accepted a post as manager of the Georgian apartment hotel. In December of 1930 he returned to St. Joseph to take over the active man- agement of the new Whitcomb. Mr. Townsend was often described as a hotel man of the old school. From the age of 13 years he was constantly associated with hotel work, serving in all departments, from kitchen to man- ager’s desk. (Continued on page 23) FINANCIAL A Clinic For Customer’s Ills. August will see another retail “clinic? under way in Butler Brothers’ big Chicago building, a direct result of the dry goods wholesaler’s success with its February experiment. The first retail store management clinic took place during Chicago’s mid- winter buying market, and so interest- ed were the company’s customers that it brought more of them into the sales department for ideas on store manage- ment than any other merchandising plan the company had ever used. And February, usually a quiet month, con- tributed a very satisfactory volume of sales. The clinic was just what the name implies: a dispensary where cases of retailing ills (actual, but disguised to avoid embarrassment) were brought up, examined, and diagnosed; and where prescriptions were drawn up for the cure. Customers were given perti- nent facts about the operations ‘of a certain store, and were asked to answer such questions as these: Is the pro- prietor overbuying? What is his prin- cipal difficulty? What steps should be taken to correct the trouble? The procedure was this: the sales manager of Butler Brothers outlined seven “cases” of stores which were suffering from one or more ills of mis- management. For example, Case 1 was that of a dry goods store selling popular-priced wash goods in a town of 28,000. The store’s interior and ex- terior were described in detail; and condition of stock, appearance of dis- plays, personnel, pricing policies, ad- vertising, type of customer, competi- tion, anything that would help the listener to put himself in the place of the actual store manager, came in for attention. When detailed operating statements were reached, it became ap- parent that profits were vanishing. Then came the questions. Before the first meeting broke up for further thought, the attending store managers discussed the problem from all angles, and preliminary conclusions were reached. When the clinic recon- vened, Butler Brothers advanced its version of the proper cures for all seven cases. But opinions sometimes were anything but unanimous, and out of the cross-currents of argument and criticism came some remarkably stim- ulating thoughts. —_»+>_ Proposal Means Currency Debauch and Financial Collapse. In a current statement the Depart- ment of Economics of the University of Chicago goes on record as unani- mously in favor of vigorous inflation. — This is a new low point in the acad- emic thinking of this country on eco- nomic problems. Various individuals, during the past two years, as well as the Federal Re- serve banks and the Administration have urged credit expansion as an aid to business recovery. For the most part, however, they have insisted that care should be exercised and that we should not permit the expansion to go so far as to endanger the gold standard. The University of Chicago brushes this aside and maintains that being forced off the gold standard by the adoption of their program would be of no concern. To get the inflationary credit into active use this group of economists make three proposals. The first is “senerous Federal expenditures.” They maintain that “inflation is the most promising means to restore a balanced budget.” The second means is for the Government to distribute funds ‘“‘heav- ily for unemployment relief.” The third method is by “public and semi-public improvements.” Apparently it makes no difference whether these improve- ments are needed, the only test of their desirability being, according to the press release, that they “can be read- ily started and stopped.” To raise the funds for these expen- ditures this group of economists lean toward the outright issue of green- backs. They say that this method “seems most expedient.” Surprisingly enough, however, they discard this possibility because it might cause a “domestic drain.” They also discard the possibility of the Government sel- ling its bonds in the open market be- cause the effect of this upon the price of obligations outstanding “might jeopardize the position of many banks.” The plan actually proposed is to have the Government sell its obliga- tions directly to the Reserve banks and take in return either Federal Reserve notes or bank deposits. This means, of course, merely having our central institutions hand over money and write up book credits. Making the Govern- ment go through the process of “sel- ling” its obligations to the Reserve banks means nothing. It should be obvious to anyone who analyzes this program that its adoption would result in a debauch of our currency and the ultimate collapse of our financial system. It would force the entire population to gamble on the future of the price level and start a mad scramble which could result only in disaster. Anticipation of these results is not, as the group states, “nothing but fan- tastic illusions.” Financial history cov- ering the past century proves conclu- sively: that these are the inevitable re- sults of having the central banks finance the deficit of the Government. Ralph West Robey. [Copyrighted, 1932.] —_~++>——_- America Needs More Like Him. America direly needs to-day more enterpreneurs of the Robert Dollar type. He tasted financial defeat in the panic of 1873, a time similar to the present. But his spirit, his courage, his initiative remained undaunted. He worked prodigiously until his debts were all paid off. Accumulating a modest amount of fresh capital, he again set up in the lumber business. His mastery of that industry, earned through successive advancements from lumber-camp cook-boy, enabled him to: prosper and expand. He was past fifty before he bought his first tiny ship to move his product. His achievements on sea gradually eclipsed his achieve- ments on land. Before he died (May MICHIGAN TRADESMAN 16) the Dollar Line had become Amer- ica’s foremost shipping enterprise. Robert Dollar, an impecunious Scot- tish immigrant, won his way by “old- fashioned” virtues and qualities. He was God-fearing, extraordinarily indus- trious, meticulously painstaking, irre- pressibly optimistic through fair weather and foul, long-visioned to the very last, punctiliously fair, an in- defatigable creator of business rather than a fighter of competitors, genial, democratic, essentially a family man. His panacea for hard times was hard work and more of it, based on intel- ligence and shot through with initia- tive. Becoming the world’s most ener- getic international business-getter, he wrought a miracle all other shipping WE RECOMMEND Low priced bonds in the tol- | lowing groups as exchanges for weak or defaulted secur- ities. | Railroads Public Utilities Industrials List furnished upon request. J. H. Petter & Co. 343 Michigan Trust Building Phone 4417 June 1, 1932 men vowed would prove impossible: he established and successfully main- tained a round-the-world passenger and freight service, unique in maritime an- nals. —_>+>—____ London’s Crisis. The Bank of England has made an alarming discovery. It is not that the pound sterling has all at once slipped back on the gold standard or that the war debts will have to be paid or that the national budget is again on the loose. The Old Lady of Threadneedle Street would be aware of such things as these before a critical stage had been reached. No, it is something more serious. One of the bank’s girl clerks YW West Michigan's oldest and largest bank solicits your account on the basis of sound polli- cies and many helpful services ... OLD KENT BANK 2 Downtown Offices 12 Community Offices a T ST rm i = a SS = Rco = =U ECF i CE iE a a a Established 1860 Incorporated 1865 THE ONLY NATIONAL BANK IN GRAND RAPIDS The Largest National Bank in Western Michigan INCORPORATED o A & June 1, 1932 has been caught using lipstick. But the institution was equal to the emergency. A long and thorough investigation dis- closed that more than one girl clerk engaged in the horrid habit; in fact, that nearly all of the girl clerks were making use of an artifice which goes back to ancient Egypt. After full in- formation had been obtained and the results carefully classified, the Bank of England was ready for action. It was a solemn moment, but there could be no flinching. The back of the Bank of England was against the wall once more. A ukase was issued. There is no record that the girl clerks trembled at the order forbidding the use of rouge and powder. Neither is there any reason to believe that the edict can be enforced. ee Why Some Have Gone Ahead. All companies are not in red ink. A choice few are achieving increased profits. The reasons are interesting— and encouraging. Mere retrenchment hasn’t brought such results. In some cases it has been the introduction of new products. In more instances it has been the improving of the regular products. Withdrawing unprefitabie lines and concentrating on the more profitable lines has here and there done the trick. In other cases profits have been enlarged by enlarging sales forces. It is significant that almost invariably expansion in profits has been accompanied by expansion in ad- vertising. The do-nothings have done nothing. Those who have got some- where have been the go-getters. Ini- tiative, not inaction, has spelled profits. Laziness has spelled losses. Bigness alone has not sufficed; smaller con- cerns often have proved smarter, as Forbes has brought out in issue after issue. All of which carries encouragement for the competent, the resourceful, the courageous, for the fighters rather than the fatalists, for the daring rather than the defeatists. —_22>__ Questions and Answers For Grocers and Clerks. No. 1. Question: Is there a fish that can swallow another fish larger than itself? Answer: The deep-sea fish Chias- modon Niger, famous for its voracity, sometimes manages to swallow a fish larger than itself, which causes an extraordinary protrusion of the stom- ach. No. 2. Question: What makes Lim- burger cheese smell as it does? Answer: The unpleasant odor of Limburger cheese is due to specific fermentations induced during ripen- ing. This cheese is made from sweet milk, the curd being formed into cakes about five inches square and two inches thick and not pressed. The main cause of the putrefactive fermen- tation is the extremely moist condi- tion in which it is kept. No. 3. Question: Why are some cranberries white? Answer: White cranberries are a result of the absence of sun and light on the berry. When cooked the skin remains white, but the juice is pink. No. 4. Question: From what woods are toothpicks made? MICHIGAN TRADESMAN Answer: White birch is said to make the best toothpicks, but poplar and maple are also used. No. 5. Question: How much net profit should I aim to make on every dollar of sales in a cash-and-carry store? Answer: The average net profit on every dollar of sales for the twenty- five selected cash and carry stores, re- cently analyzed, is 4 cents. If you aim too high, competition will cut your volume. No. 6. Question: Do we eat more oranges and grapefruit than people in foreign countries? Answer: We eat about six pounds of grapefruit per person a year in the United States, compared with about two pounds in Canada, and a little over one pound in the United Kingdom. In Australia the average consumption of oranges per person in a year is twenty- two pounds, against nineteen and nine-tenths in the United Kingdom, eighteen and one-tenth in the United States and seventeen and _ five-tenths in Canada. No. 7. Question: What causes sea- sickness? Answer: It is due to the peculiar ef- fest of the swells or long rolls of the sea upon the internal ear. What are called the semi-circular canals of the inner ear are certain spaces filled with fluid. They act as a spirit-level to determine our place in space. The pronounced movements of the ship on a rolling sea make undue demands up- on these organs and the symptoms of seasickness develop. No. 8. Question: How can steamy windows be avoided? Answer: There are a number of ways to avoid steam windows. Two are keeping the air within the win- dows in circulation by using a small electric fan blowing towards the win- dows or by a current of warm air ris- ing from the show window floor close to the window glass. No. 9. Question: Is there any sub- stance that cannot be frozen? Answer: Helium has never been frozen. No. 10. Question: Do weevils de- velop from a germ inside of seed? Answer: Such an idea is erroneous. The small round holes observed in seed are made by the grubs of the weevils. The eggs are laid in or on the pod and the grubs when hatched gnaw tiny holes in the seed and bur- row in. When they emerge they are adults. —_»->____ Religious Education. Founded by William Rainey Harper, the organizer and first president of the University of Chicago as we know it, the Religious Education Association of the United States and Canada held its convention in New York City the first week in May. How practical and up to the minute were the subjects con- sidered is shown by the fact that one of the group. discussions tackled the question, Which of the old moral and religious sanctions for conduct are rightfully weakening and which need new-fashioned clothes for the time? At another group discussion attention was given to “the tendency of agen- cies to resort to governmental external authority as over against individual authority from within.” The public will be inclined to ask, What is meant by religious education? What does it cover? What does it exclude? What are its aims and methods? Familiar as these questions are to those who have been associated with the movement, they should be definitely and publicly answered from time to time and not only answered but reconsidered and answered afresh. For one of the im- portant tasks of the Religious Educa- tion Association, as it has always rec- ognized, is the education of the public regarding its work. A further step in that direction will no doubt be one of the rseults of the convention. —_—__~+-+.____ A Ycar’s Fire Losses. Although the statistics of losses from fires in the United States during 1931, presented recently to the National Fire AMERICAN HOME SECURITY ° BANK ° Under the Tower Clock On Campau Square 11 Prevention Association in session at Atlantic City, showed a falling off of nearly $50,000,000 from 1930 and of more than $9,000,000 in the 1930 record from 1929, the totals are still applling- ly high and prove the timeliness and the necessity for the movement in which this organization is enlisted. The fact that last year property valued at $452,000,000 was destroyed by fires, a large number of which could have been prevented had proper precautions been taken, is a reproach to the coun- try. In addition to the loss of property is the loss in time and business which attends every conflagration. Real Estate Bonds Guaranty Trust Issues Bankers Trust Issues BOUGHT SOLD QUOTED We invite your inquiry regarding unlisted Bonds. Field & Company 1026 Buhl Building DETROIT Phone Cadillac 8888 An - Old - School - Principle In a Modern Institution This bank will never outgrow its friendly interest in its customers. The spirit here will never change. Helpfulness is the very foundation on which we have built. A spirit unchanging through the years. Our service has broadened, our business increased. But this is one old-fashioned principle which we will never give up. GOL SO GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices 12 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President—Paul Schmidt, Lansing. First Vice-President — Theodore J. Bathke, Petoskey. Second Vice-President — Randolph Eckert, Flint. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Hans Jorgenson, Muskegon; . WV. Hberhard, Grand Rapids; John Lurie, Detroit; E. B. Hawley, Battle Creek; Ward Newman, Pontiac. Do Not Belittle the Grocer. “We must never say anything to a grocer that tends to discourage him. We must always make him feel that he is just as good a man as any of them, Anything that belittles hin is bad—takes the starch out of him and to just that extent nullifies our work.” Such was the gist of recent remarks of a grocery association secretary. Be- cause he is a_ successful secretary, there must be something in what he says. I fear, however, that he is mix- ing what pleases grocers and is popu- lar with them with what may be good for them. Because what is good for grocers and other retailers is often not palat- able to them at the.time, it has always been my plan to disregard popularity. I fear it, in fact, as dangerous stuff. What I tell them is often far from pleasant; but I have found that the men who survive are such as take the needful medicine bravely. I also find that men worth while do not feel be- littled in face of salutary facts. It would be a misfortune to our business if even a fair proportion of those un- fit to survive were kept in the ranks. Far better for all concerned that they be eliminated. There is no monopoly of brains. During a recent association meeting a grocer complained vociferously and at length about the “injustice” of sup- plying chains with a certain well- known chicken broth while individuals were compelled to take so much of the same brand of chicken that they “could not sell it.” One prosperous grocer sat in the audience, evidently highly amused. Next day he explained to me that the combination sale did not bother him. This because he sells his chicken at a price that moves it. He holds his broth — which everybody wants and which he offered to sell me in any quantity—at 20c the can regardless. The chicken at 48c pays a narrow mar- gin, but moves out. The broth at 20c pays a fine margin, and also moves freely. The combination is profitable. The other grocer prices his chicken at 59c and has long since cleaned out his broth “in competition with others” at 17c or 18c. Here is one man who thinks out a problem against another who wants “somebody to do something about it.” Two items in a well-advertised line were quoted at advanced prices a few days ago. One was tomatoes, the other spinach. Was it now Morrow that said recovery would set in about 60 days before anybody knew it was on the way? One grocer handles the present orange market logically. He operates on a Cash-carry basis. He buys two boxes daily and they are cleaned out virtually every day. They cost $6 and MICHIGAN TRADESMAN retail for $7, plus a few over to cover shrink, That shows 14.28 per cent. plus. It also shows gross earnings of $310 annually on an invested capital of $6. And this man has no special advantage in “buying power.” When a customer pays you $25 for her monthly bill, she thinks she pays you $25. It would help a lot if we could get her to understand just what proportion of that $25 we retain in actual net earnings. But to do that we should first have to know ourselves. How many of us know that? A keenly observant traveler tells me that merchants’ institutes, lasting about three weeks, are gaining in popularity. That is welcome news. It indicates that many grocers are taking the science of their business more serious- ly than they usterdo. As and when they put their think tanks to real work, there need be no fear for any man of average intelligence and industrious habits. One individual operates a market in an Eastern city of 200,000 and sells $15,000 weekly on an expenses oi 8 per cent. Another on Long Island has six markets selling $2,000,000 a year. I expect to see another string of 1nar- kets in a few days and report. But all this shows that things are not standing still and that nobody has a patent on success—or on any important subdivision thereof. Food stores which cling to old ways and sell $25,000 a year or less have suffered sadly of late. The really little store, operated in toto by hus- band and wife with sales of $1,000 monthly, sits pretty at one end and the big stores at the other. The trouole seems to be in between — just big enough to incur expense and not big enough to attain adequate volume. Look before you leap is still sound. A grocer who operates heavily on cash-carry began some time since to “accommodate” a few customers to a limited extent. He took phone orders which he delivered C. O. D. This business grew and he installed an ex- tra extension phone. It continued to grow so he considered the advisability of buying another truck. He was about to do that when it occurred to him to discover whether this branch was profitable. Then he began to learn things. The day previous to his investiga- tion sales in that department were $86. That was the first surprise— such a small item to entail so much trouble in a store where sales range $1,000 to $2,000 per day. Then he found that to take the orders, assem- ble and check them ready for delivery took the time of two men, one at $5 another at $4 per day. There was $9 without going further. That was near- ly 10% per cent. before delivery was made at all. Next he counted the orders and otherwise checked up the facts and found inside cost per order was 33 cents and delivery cost 30 cents. He did not buy the extra truck. Instead, he is eliminating that department as painlessly as possible. He has taken out all but one extension phone to discourage phone orders, and he has (Continued on page 13) June 1, 1932 Dear Eddies I've never seen a hungry grocery man, but I know a lot of ‘em who don't Know what to eat. One of these hot noons, try. a couple of SHREDDED WHZAT biscuits in a bowl of cool milk. It will make the afternoon easier, and you'll see why so many of your cus- tomers order extra S.W. in the summer time. If you have no objection to sell- ing berries or peaches, suggest adding them to SHREDDED WHEAT. It works! Yours, The “Uneeda Bakers” Man CHASE & SANBORN’S =» tITEA goes on the Air Here’s a program that will help you sell more Chase & Sanborn’s Tea. Millions listen in weekly and are being “‘sold’”’ on this quality brand. Tie up with this broadcast. Let your customers know you are headquarters for Chase & Sanborn’s Tea. You'll make extra profits and enjoy all the advantages of a modern merchan- dising policy which gives you— frequent deliveries, well regulated stocks, speedy turnover and quick profits. Now’s the time to push it! CHASE & SANBORN’S TEA PROGRAM Columbia Broadcasting System 7:45 to 8 P. M. Eastern Daylight Saving Time Every Tuesday and Thursday Evening CHASE & SANBORN’S TEA A Product of STANDARD BRANDS INCORPORATED June 1, 1932 MEAT DEALER Michigan State Association of Retail : Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—-E P, Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Additional Profits From Summer Meat Business. Smoked hams are without question one of the most salable products han- dled in a meat store or in a grocery store handling meat. Ham is almost universally liked. It can be prepared in a variety of ways. There is not a great deal of waste and it is easy for the housewife to keep it in her home, as danger of spoilage is negligible. From the standpoint of the retailer the sale of a ham is a rather substan- tial sale in dollars. The dealer never need suffer a loss from spoilage. If the ham is sold as a whole ham or in two halves, there need be no loss in cutting, and, if the ham is sold in a reasonable length of time after it is stocked, shrinkage is not a large fac- tor. One of the many points about ham which keeps it in its high place on the menu is that it is an all-year food. People purchase hams in win- ter, spring, summer or fall, and enjoy the meat equally well at all seasons of the year. During the warm summer months the housewife need not shrink from purchasing a cured and smoked ham because of fear that it will necessitate spending many hours over a hot stove. The ham can be prepared very easily and in such a manner that the house- wife will not be inconvenienced by the preparation of the meat. After the cut is prepared for baking it can be put in the oven and forgotten about until the time when it should be taken out. There is no need to remain near the stove to watch it or to work with it in the process of fits preparation. If the housewife wishes to use brown sugar or mustard or some similar food in the preparation of the ham, this necessitates only a few minutes’ work in the kitchen while the ham is baking. Now that the ham is cooked it can be used in a. great number of ways, many of which need no further prep- aration with heat whatsoever. For ex- ample, the baked ham can be sliced and the slices served cold. The ham can be used in the preparation of ham salad, a dish, by the way, which en- joys greater favor with men than most salads do. Baked ham is always a use- ful item to have in the refrigerator to use for lunches, etc. Creamed ham on toast is a delicious dish which can be prepared with a minimum of effort and in a short time. Preparation of this dish does not re- sult in heating up a kitchen but it is a real dish to use as the foundation for a meal to satisfy summer appetites whetted by vigorous outdoor exercise. Some dealers may care to offer cook- ed hams to their trade. It is possible to make an arrangement with some restaurant man or baker and_ have hams baked for a low figure. If the dealer prefers, he can buy hams al- ready baked from the packer. Many dealers who make an effort to merchandise hams during the warm MICHIGAN TRADESMAN summer months have found themselves amply repaid for their efforts. In some cases it has been necessary for these dealers to convince housewives that they can serve hams without confining themselves for a long period of time to a hot kitchen. By using some of the ideas contained in the first part of this article dealers may be able to gain ad- ditional profits from their summer meat business. John Meatdealer. + -o___ Do Not Belittle the Grocer. (Continued from page 12) made a deal with a public delivery service which charges 15 cents flat per order. That is a fair example of thinking out a problem when we face it. The story reminds us of how many, many grocers have operated for years with certain services losing money which was barely offset by liberal earnings in other departments. That is a pen- alty of going it blind in any part of our business—a habit happily being done away with in our business, al- though still persisted in all too com- monly. So much for the plain facts. But this grocer also reasoned it out a bit on the basis of the merits of the case and considerations of fair service. “Why should we render such spec- ial service to any portion of our trade?” he questioned. ‘Why select any sec- tion for special favors? Here are liter- ally thousands of people who come to us, pick out their own goods, assemble everything, pay us spot cash and carry their purchases away. Except that we carry heavy packages, bags of flour and so on for women or for anybody, and that we load anybody’s car, we render all those folks no special ser- vice: It is such customers that sup- port our business. We cannot see the fairness of giving the others extra service and now that we know what we have been doing, we are cutting it out.” All of which is not at all a plea for cash-carry business as such. My thought is simply this: That each and all of us must reason things out on logical lines and cleave to the common sense of his conclusions. Each kind of business is perfectly sound in itself and we can be successful in either pro- vided we handle it according to the logic of its plan. Paul Findlay. a What Did Egypt Do? Archeologists are forever discover- ing in the records of Egypt and the cities of the Mesopotamian plain evi- dence that the ancient world knew al- most all our modern foibles and ex- perienced the greater part of our mod- ern problems. Their latest find is the writing of some forgotten scribe of 4,000 years ago lamenting the preval- ence of gangs and the blighting effect of widespread depression. “I show thee a land upside down,” this worthy wrote. ‘What has happened has nev- er happened before.” But if it is com- forting to know, as some one has sug- gested, that Egypt had her lean years only to find that in time they were fol- lowed by years of plenty, it would be far more to the point if the archeol- ogists could discover what, if anything, Egypt did about it. Somewhere hidden in the tombs of the Pharaohs may be the secrets of economic planning, budget balancing, unemployment relief and crime prevention for which we are seeking. Let the archeologists call a moratorium on all disclosures of the crime waves and depressions of the ancient world until they find the for- mula which brought back prosperity. Debt debilitates. Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CoO. 7 lonia Ave., N. W. Phone 86027 MR. GROCER for repeat sales get your supply of POSTMA’S DELICIOUS RUSK Fresh Daily POSTMA BISCUIT co. Grand Rapids, Mich. 50th Anniversary 1882-1932 13 sya eme tent COFFEE + PEANUT BUTTER CATSUP - BUTTER WAFERS TOMATO JUICE TOMATO JUICE COCKTAIL and other foods of exceptionally fine flavor BEECH-NUT PACKING €0., CANAJOHARIE, N.Y FRIGIDAIRE ELECTRIC REFRIGERATING SYSTEMS Pp RODUCT OF GENERAL morons F. C. MATTHEWS & CO. 18 E. Fulton St. WITH FAMOUS COLD CONTROL AND HYDRATOR All Models on Display at Showroom Phone 93249 Are the canned foods you feature grown and packed in your home state? W. R. Roach & Co., Grand Rapids, main- tain seven modern Michigan factories for the canning of products grown by Michigan farmers. ¢ brand you know as A complete line of canned vegetables and fruits “The flour the best cooks use” THE GROCER’S TRUE FRIEND! Made and Guaranteed by the Mala ay CITY MILLING CO. RAND RAPIDS, MICHIGAN HARDWARE Michigan Retall Hardware Association. President—Chas. H. Sutton, Howell. Secretary—Harold W. Be “ Treasurer—William Moore, Detroit. How To Make Permanent Customers of the Newlyweds. The hardware dealer’s chances of developing business from June wed- dings do not end with the gift trade. Indeed, the sale of a number of wed- ding gifts represents merely the be- ginnimg of the hardware dealer’s op- portunities. To secure a share of the wedding gift trade is, of course, good business. But the hardware dealer should not overlook the fact that, among these newly-wedded couples, perhaps fifty per cent, will remain residents of his community, and establish new homes here. Now, every new home requires a great many things, most of which the hardware dealer is trying to sell. The trend this year will probably be very strongly in the direction of prac- tical gifts. Yet no new home is fully equipped by this means. Additional purchases have to be made. Even in the immediate future, numerous ar- ticles will have to be bought at the hardware store, You can do one of two things, You can wait for the demand to come to you and when it comes—if it does— you can sell the anticles asked for, put the money in the cash register and for- get ail about it. Or, you can under- take a systematic campaign designed to make these newlyweds permanent customers of your store. A number of wide-awake dealers have found it good business to follow the latter policy; and they have work- ed out systematic follow-up methods. One important fact must never be forgotten. While June is the month of brides, and the psychological time to appeal ito this trade, people are get- ting married, and setting up new homes every month of the year. The wide-awake dealer who wants to make steady customers of these people can't rest satisfied with putting on a window display or two in June, and running a couple of advertisements. His method's must be more aggnessive and thor- oughgoing than that. The first essential in getting after the trade of the newlyweds is to know who they are. The wide-awake hard- ware dealer who sells wedding gifts tries wherever possible to get the names and new residential addnesses of every newly-married couple making their homes in the community. These addresses, properly arranged and card- indexed, give an excellent mailing fist to work on, The next step is to work on it. Of course, a certain proportion of the couples marrying in your com- munity make their homes elsewhere. To compensate, people marrying else- where come to your town. Your job is to get the names and residential addresses of those who set up new homes in your town. Now for the systematic follow-up campaign. I know one dealer who sends a tactful letter of congratulation, timed to reach the newly-married couple just after their retunn from the honeymoon, This letter points out that should Mrs. Newlywed discover the need of any article to complete the equipment of the new home, a tele- phone call will secure prompt delivery. Furthermore, Mr. and Mrs. Newlywed will be welcomed at the store, Iits services are at their disposal in an ad- visory capacity even though nothing may be purchased, A helpful item to enclose in such a letter is a rather comprehensive list of household accessories, classified ac- cording to their use. Thus, one list would include cooking utensils, an- other sweeping utensil, another laun- dry equipment, and so on. The range of prices should be given. Some merchants consider it beter policy to make the initial letter merely one of personal congratulation, avoud- ing reference ‘to anything of a business natune, With some such leter as a stanter, there should be a systematic and per- sistent follow-up. As a rule, circular letters or other adventising matter should be sent out at least once a month to the names on your mailing list. The finst two or three letters may very well be couched in terms es- pecially designed to appeal to new home-makers, After thait, the letters should deal in more matter-of-fact ttenms with sidasonable lines. Some merchants claim they get the best nesulits) from imitation typewrilt- ten letters personally signed; with the first Jeter a ‘sitrictly personal anid in- dividually written letter. In wording your letter, make it as much like a personal talk as you can. Don’t be- wilder tthe reader with technicalities. Instead, 'talk to your prospect on paper as you would to a customer on the other side of the counter. Be careful, though, tio avoid anything of a flippamt, smart-alecky type. In putiting together your letter, open with a phrase or a sitatiementt thait will strongly impel the reader to ‘telephone an order to call at your sitione, ‘Some merchants find dt a good situnt tio set aside a diay toward the end of June asa “June Bride’s Day” and through mniewspaper advertising or otherwise dnivite all June brides ito come, Certain siections of the store are arranged to represent certain rooms, featuring especially thie lines they want to sell. ‘Where a store is small, however, this cannot be done; ibut a model room—a model kitchen, especially—can be shown, Demomsitra- tions: of vairilous articles ane often sitag- ‘edi on tthiese occasions. The purpose is not so much ito sell things ajs to get the June bride into friendly contact with tthe. sitoine. Of course tthe windows should be espcially ltrimmed for the occasion; and the entire store should’ be made clean, bright aind attractive to feminine customers. Many of the June brides making their homes in your town. will be strangers; and with these, first im- pressions of your store are very im- portant. See that those impressions are favorable, A personal call, to proffer the ser- vices. of your stiome, may quite jusiti- fiably ttake the place of the firsit, con- gratulatory letter of your business- getting campaign. After that, a per- ““sistbenit dinect-by-mail follow-up is es- sential. Victor Lauriston. MICHIGAN TRADESMAN Early Stationery Orders Placed. Manufacturers putting their new lines on display this week are featur- ing 50 cent and $1 retail items in papers of white and ivory. More at- tention is paid to novelty packaging than in previous seasons, and a num- ber of innovations have resulted. Among active styles on display at this time are boxes which can be convert- ed into standard size picture frames, retailing at $1, and a small index file packed with filing and correspondence cards, envelopes and an alphabetical index. The latter article is made to retail at 50 cents. —_++>—_—__ Balbriggan Union Suits Reduced. While the majority of lightweight balbriggan underwear lines have held fairly steady in price since the open- ing of 1932 goods in the Fall of last year, the lack of volume demand in recent weeks -has compelled several of the higher price mills to reduce quo- tations. The styles most affected are the balbriggan union suits, which open- ed at a reported price of $4.25 per dozen, and have recently been revised to as low as $3.50 per dozen. The lower price goods have been shaded here and there by some producers but there has been no broad reduction in quotations, : —_——_—> +> —__. Amtorg Denies Low Sarouk Price. Reports that the Amtorg Trading Corporation, selling and buying repre- sentatives for the Soviet, are market- ing Oriental rugs at prices below cur- rent wholesale levels is denied by offi- cials. The Amtorg statement is made June 1, 1932 in connection with reports that 3,000 to 4,000 square feet of Sarouk rugs have been sold at a price of $1.35 a square foot. The goods reported sold are said to be of excellent quality, con- sidering the price, and in a finished state for resale to consumers. In other quarters of the trade, the Am- torg transaction is said to have been carried through on a basis of $1.50 per square foot, less a trade discount of 2 per cent. — ++ >___ The world will remember Capt. Robert Dollar as a man who proved outstandingly that obstructions ob- struct only when you let them. At 56 he bought his first ship, and there- after became the greatest American operator of passenger liners. When foreign companies appeared to be tak- ing over American-Oriental shipping, he began building the fleet that now dominates with nineteen liners cross- ing the Pacific. When crew wages, precedent, and_ prohibition seemed to make round-the-world cruis- es impossible for American ships, he built up the most successful all-the- year service in existence—running his steamers dry. Where there was no de- veloped freight business, he developed it. Where there was nothing to de- velop, he refilled an unloaded ship by buying a cargo of the onions or ivory some other part of the world would be glad to get. He worked to keep happy, kept happy to work. He couldn’t get over the idea that the world is a grand place—for anybody willing to work. laws, Could You Rebuild Ne Home — if FIRE destroyed it? A good portion of your life's accumulation is invested in your home. Would it be possible for you to replace it immediately, in the event that it was destroyed by fire? Nine chances out of ten —No! Then isn’t it foolish not to have sound and adequate insurance protection? The Federal Mutuals will insure your home from loss by fire and return a_ substantial amount of the premium when the policy expires. Federal protection is low. cost protection because the Companies operate with strict adherance to the principles of mutuality. Briefly they are: careful selection of property insured, thrift and industry in operation, and no * stockholders to share in the profits. We will be glad to quote you rates and supply you with complete information about the Federal Mutuals. Write us today! FEDERAL HARDWARE & IMPLEMENT MUTUALS Retail Hardware Mutual Fire Ins. Co. Minneapolis. Minnesota Hardware Dealers Mutual Fire Ins. Co. Stevens Point, Wisconsin Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota June 1, 1932 DRY GOODS Michigan Retail Dry Goods Association. a T. Milliken, Traverse y. Vice-President—George C. Pratt, Grand Rapids. Secretary-Treasurer—Thomas Pitketh- ly, Flint. Manager—Jason E. Hammond, Lansing. $25 Range Leads in Men’s Wear. The $25 price range in men’s suits, topcoats» and overcoats is the best seller among stores, according to a survey of 600 retailers made by Michaels, Stern & Co., clothing manu- facturers, and released last week. The $20 and $22.50 brackets are next in popularity. The $30 range is second in favor in the four-piece styles. A 50 per cent. mark-up is favored by 203 of the merchants. replying, while eighty-two require 40 per cent. and seventy-eight ask 60 per cent. Wor- steds were given the preference in fabrics. A ratio of 6 to 1 favored the form-fitting suit straight- lined style. A call for longer topcoats and overcoats was indicated, the pre- ferred lengths being 46, 47 and 48 inches. over the ——___+ +. Seasonal Toys Lead Demand. Although comparatively little busi- ness in toys for the holiday season has been placed as yet by retailers, a steady demand for seasonal items is re- ported. Outdoor playthings, including rubber items and wheel goods, have been moving fairly well, with sustain- ed interest shown in adults’ games. Confirmations are being received on memorandums taken by buyers at the two toy fairs, but indications are that the bulk of the business will develop- after July 1. Manufacturers are stress- ing improved quality, but the demand has largely centered on popular-price items, particularly in the $1 and up to $5 classifications. —_+>+>___ More In-Between Lines For Fall. While merchandise preparations for Fall are being delayed from three weeks to a month, as compared with a year ago, the interim is being used by producers to give intensive considera- tion to the problem of revised price lines. Although the price trend for the new season is toward lower levels than a year ago, a most significant de- velopment will be the launching of in- between price lines. Studies along this line are being made in the coat, handbag and dress fields. The new lines are designed to meet retailers’ views on the need of reducing the fairly wide gap which now exists be- tween retail price lines on some types of apparel and accessories. —_2+>__ Linen Suiting Enquiries Gain. A sharp gain in enquiries for men’s linen suitings during the week encour- aged importers to believe that clothing manufacturers will be in the market for a large volume of cloth during the next two weeks. Linen suits are mov- ing in larger quantities to retailers and manufacturers will have to replenish their fabric supplies shortly. Cloth selling at 35 to 60 cents per yard is most in demand. Dress goods at 20 to 25 cents per yard for cotton and sport frocks are selling steadily al- though the total is not up to expecta- tions. The present condition of stocks, combined with the fact that very little MICHIGAN TRADESMAN merchandise is being brought in from Europe, leads importers to believe that a shortage will develop later in the season. +. Lace Curtain Prices Firm. With the lace curtain market com- paratively free of distress merchan- dise, manufacturers are showing more confidence in the preparation of Fall lines. New season’s goods will be offer- ed toward the end of June and, ac- cording to trade reports no producer is contemplating quotations below those of the current season. The ma- jority, it is said, will follow Spring levels, with a few making slight ad- vances. Current demand has improv- ed in the last ten days and pressure by buyers for special price concessions has subsided. The most active goods at present are tailored lace curtains retailing at $1.95 to $3.95. The $1 cur- tains are selling in volume for special sales purposes. Oo New Darning Thread For Men’s Hose To solve the problem of the proper thread and color for use in the darning of men’s hosiery a well-known con- cern is putting on the market an as- sortment of thread in the latest colors. The shades were selected following conferences with the largest producers of men’s hose. They comprise dark green, navy, champagne, London tan, Russian calf, French tan, suede, cor- dovan, maroon, nickel and black and white. The colors will be changed seasonally, The thread is all silk, each spool containing twenty-five yards. Packed in a special container, the mer- chandise wholesales at 40 cents per dozen spools. —_—__2~++___ Electric Batter Mixers in Demand. Reporting a lack of business in most branches of the trade, manufacturers of socket appliances are booking a large volume of business on electrical- ly operated batter mixers and fruit juice extractors for kitchen use. These appliances have enjoyed a steady call, despite the fact that they retail around $18 to $20. Department stores and hardware and electricall goods retail- ers have reordered on the articles with- in the last two weeks, it was said. The purchases are considered unusual be- cause buyers have confined orders to articles retailing at $10 or less in other small electrical appliances. ——_+++___. Men’s Wear Orders Gain. Orders for men’s clothing and fur- nishings continue to flow into the officers of Eastern manufacturers in a steady stream and the total is said to be slightly in excess of last week’s vol- ume. Summer and sport suits feature the activity in the clothing division, with linen and tropical worsted styles and sport coats and trousers outstand- ing. The mesh vogue in furnishings is spreading rapidly, with mesh shirts, hosiery and neckwear emphasized. Light-colored shirts to retail at $1 are proving large reorder items. ed Meet on August Coat Sales. Opinion continues more or less di- vided on the wisdom of staging retail August coat sales. Several leading resident buying organizations are hold- ing meetings on the question. It ap- pears likely that staging of the sales will be left to the judgment and local competitive conditions of the individ- ual retailer. It is expected that quite a few stores will hold the sales in or- der to swell August volume, despite the handicap they impose on the sea- 15 son in regular coat lines. A number of August sales of furs will also be held, particularly by Southern stores. r Only duty fully done fully satisfies. Corduroy Tires Known from the Canadian Border to the Gulf—and from New York Harbor to the Golden Gate—the Corduroy Tire has in ten years gained a reputation for value, for superlative performance and dependability that is second to none The Corduroy Dealer organization dots the nation’s map in metropolis and hamlet. It is an allegiance to the Corduroy Tire because of long years of unfail- ifig tire satisfaction to the motorists of the country. Go to your Corduroy Dealer today. Ask to see the tire. Big— Sturdy—Handsome in all its strength and toughness, the Cor- duroy Tire will sell itself to you strictly on its merit. CORDUROY TIRE CO. Grand Rapids, Mich. organization that swears MICHIGAN BELL TELEPHONE CO. ealled me.” “Thanks to my telephone, I found a new job in ob days” ‘8 INTENDED to have my telephone taken out. But when I was told of many actual cases in which others had found jobs by means of their telephones, I decided to keep mine for a month or so. ‘JUST 3 DAYS LATER, one of the employers with whom I had left my name and telephone number The telephone in your home is one of your most important business and social assets. And it is PRICELESS PROTECTION in emergencies, such as fire, accident or sudden sickness. @ A true incident, chosen from among many similar cases reported by our business offices. GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING GRAND RA,PI | or) M IC H iI (Cay aes | Soa aehe eer as none, 16 HOTEL DEPARTMENT Watching the American Plan Opera- tion at Morton Hotel. Los Angeles, May 28—A long dis- tance phone message from Uncle Louie Winternitz, early in the week intimated that he was on his way East, with Charlevoix as his contemplated destination. A lot of us know this in- dividual intimately and like him amazingly. Manager Arthur A. Frost, of the Morton Hotel, Grand Rapids, has in- augurated a new feature at his excel- lent hotel, which I am going to watch with a great deal of interest. He has specified a number of his rooms which will be offered to the public on the old- time American-plan on the basis of a very reasonable charge. An American plan service differs from the European type in that the per diem charge con- templates three meals per day, to- gether with the room offering. Prior to the kaiser’s war most hotels in interior cities were conducted on this plan. The Morton House, as it was then called, was on of the foremost of these. It was conducted by the Pantlinds and I doubt if any hotel in the whole coun- try excelled it in its offerings. Mr. Frost, in spite of many obstacles has succeeded in making a_ reasonable showing in everything he has attempt- ed there, and it is safe to say that he has not entered this latest undertaking without having carefully considered it in all its bearings, and, as I before stated, its outcome will interest me greatly. All of which leads me into a reminiscent mood, concerning Michi- gan hostelries, which appealed to me when I first started “drumming” in the Wolverine State, forty odd years ago. There were, for instance, at Detroit, two wonderful hotels, the Cadillac and Russell, the former operated by Swartz Brothers, and the latter by W. J. Chit- tenden, Sr., father of the present resi- dent manager of the Book-Cadillac. The Russell made a charge of $2.50 per day, and the Cadillac slightly more, all with spacious, comfortable rooms, and the meals—wonderful in the extreme. Then there was the American House, Kalamazoo, operat- ed by Fred Hotop and his excellent wife, on a basis, if I remember rightly, of $1.50 up. A few of you will remem- ber that every evening an offering of juicy, red apples and Mrs. Hotop’s special brand of doughnuts was freely made to the guests. And the Morton! Remember the spacious dining room on the second floor, with every meal a banquet, served by neatly uniformed lassies. There was the world-famed Bancroft, at Saginaw, notable for its special brand of corned beef hash (which I believe is still a daily offer- ing at the newer establishment) oper- ated by the Lyons. W. O. Holden presided over the destinies of the Park Place, at Traverse City. He was still in the harness when [ became a neighbor of his in the operation of Cedar Springs Lodge, Glen Lake, passing but a few short years since. And last, but by no means least, Hotel Marquette, in the city of that name, operated by John Lewis, who, at last reports was still in evidence, though his hotel was destroyed by fire quite recently. Those were the good, old days. Traveling men galore. Wild game, of every description, served— during the open season—almost con- tinuelly. Then came the war. In- creased cost of food requirements, en- hanced wages, etc.. made it necessary to increase hotel rates as well, and many of the former American plan in- stitutions were of necessity, obliged to resort to European methods. The normal rate for the “country” hotel had averaged $2 per day. The landlord had catered for a lifetime to a horde of commercial men on this basis, was usually a money-maker, and satisfied with his lot, but stern necessity com- MICHIGAN pelled him to advance his charges, and in most instances it was done only after much mental surveying. I re- member, I had been operating at Pent- water, on this basis. We had been purchasing steaks at two pounds for a quarter—bacon at three pounds for the same money. There are a good many traveling men who will remember that I held out to the very end to maintain the $2 rate, and it was only on their advice that the justifiable increase was finally made. Up to a year or so ago, the Elliott House, at Sturgis, operated by the Gerows, was the only American plan institution in the Wolverine State. When the hotel #vas enlarged the sev- erance between rooms and meals seem- ed necessary. Almost all, if not all Michigan hotels served table d’hote meals—i. e., at a stated cost—leaving it optional w ith the guest, to consume as many or few as he may desire, but there has been a strong tendency on the part of many patrons to patronize corner drug stores, and such, resulting in decreased profits in the feeding di- vision. I admire Manager Frost’s idea of pioneering in this direction at this time. If, as some economists claim, the present are to be the normal con- ditions of the future, then it may be necessary for hotel owners to resort to new methods to retain their busi- ness and holdings. Surely it does not seem believable that the $2 rate of years gone by could be maintained, but if the operator can secure the return of the business which has drifted away to the aforesaid pharmacy and the hot- dog stand, it is much to be desired and a modernized American plan may do the trick. A score of years ago, it will be re- membered by many, the writer used to contribute weekly to a column main- tained by the Detroit Evening News, under the caption of “Heard in the Hotel Lobby.’ Most of the incidents and anecdotes portrayed therein were of his own experiences in commercial lines. It has been his ambition to pub- lish, as a complimentary offering to his hotel friends, and other Tradesman readers, a brochure under the title of “Folks I have known.” Many pages of copy have been prepared, but sick- ness and a now indefinite contemplat- ed visit to Michigan may delay its is- suance temporarily. If Providence is kind, however, it will be inflicted upon you in time. Being a complimentary offering, I have Ittle fear of interfer- ance on the plea of “false pretenses.” After listening to Floyd Gibbons, fast talking correspondent, who in- formed the House Territories Com- mittee that only permanent martial law in Hawaii would make the islands safe for democracy, members of the committee questioned the witness fur- ther and discovered that he had been in Hawaii a total of forty-eight hours, during which he attended a luncheon, dinner and gave a radio broadcast. Hawaii is perhaps not a large place compared with interstellar space, but only the optimist would expect to learn all about it in forty-eight hours. Gen. MacArthur, who ventured the opinion as a military man that putting Hawaii under military control would not make it easier to defend, and Admiral Pratt, who said that “all the navy needs to do is to attend to its own particular business,’ are, of course, not in the same class with Gibbons, At that Gibbons has an ad- vantage over Congressman Britten, who has introduced a bill transferring control of Hawaii from the Interior to the Navy Department. So far as any- body knows, Britten has never been in Hawaii at all. And all this turmoil is because a certain jury failed to bring in a verdict in compliance with the de- sire of certain people, principally aliens. Were these people ever on a jury? Why only recently a popular young lawyer was acquitted for the premeditated but unwarranted shoot- TRADESMAN June 1, 1932 CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Rooms—400 Baths Menus in English MORTON HOTEL ARTHUR A. FROST Manager HOTEL oe Universally conceded to be one of the best hotels in Michigan. Good rooms, comfortable beds, ex- cellent food, fine cooking, perfect service. Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HENRY M. NELSON, Manager Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mgr. Muskegon “3 Michigan Columbia Hotel KALAMAZOO Good Place To Tie To a ——— “We are always} mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. Pantlind Hotel The center of Social and Business Activi- ties in Grand Rapids. Strictly modern and fire - proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. June 1, 1932 ing of two unarmed citizens. Did the citizenry appeal to the outside world for Support or Sympathy? Well, hard- ly. They remembered the old injunc- tion that “Only God can divine the verdict of a jury.” In Detroit, John S. Packard has been appointed assistant to John C. Wriston, director of the Real New England Inns chain. Mr. Packard has been assigned to the Dearborn Inn, recently opened, to work with Charles E. Graham, resident manager of that house. . There has been a partial change in the ownership of the Detroit Book- Cadillac, under which it will be con- trolled by the National Hotel Manage- ment Co., Inc., of New York. The total indebtedness against the property approximates $10,000,000. Under the new deal the share and bondholders will be given a certain percentage in cash, with a new offering of securities, the cash to be utilized in payment of floating indebtedness. This will neces- sitate no change whatever in the op- erating department, W. J. Chittenden, Jr., remaining as a resident manager. E. E. Roberts is a new appointee to assist Mr. Chittenden. Charles H. Clements, one of De- troit’s older hotel operators, now man- aging the Royal Palm, one of the Tul- ler properties, has been appointed by President Fred. Doherty, of the Mich- igan Hotel Association, as a vice-pres- ident of that organization to fill a va- cancy. The Michigan Tourist and Resort Association last week adopted a reso- lution protesting against curtailment of the conservation department’s ac- tivities, particularly the closing of State parks in Michigan, which has been suggested as an economy meas- ure. In the resolution, which was presented to Governor Brucker, the Association points out the fact that the State parks lure hundreds of tour- ists into the State each summer and that the resort hotel business will be greatly handicapped this year if the parks are closed. L. D. Stewart, of Ironwood, has been appointed manager of the St. James Hotel to succeed Jack Beede, who has resigned to take charge of an important Minnesota resort. As an- nounced recently important improve- ments are to be made on the St. James properties. W. C. Epley, who conducted the Sherman House, at Allegan, for a dec- ade, has obtained a lease of the Parker House, Hastings, and takes immediate possession. Mr. Epley conducted the hotel at Charlotte for a long period. It has finally been decided to hold the annual meeting of the American Hotel Association, at Memphis, Ten- nessee, at a date to be announced later. This meeting was to have been held at DelMonte, this State, but for economic reasons the program was changed by the committee. A friend of mine who is a good deal of a philosopher, and notices things pretty closely, assured me the other day that depression put an end to care- less workmanship. “The house you build for $5,000 now,” he says, “is bet- ter built, of better materials, than the house you could have built a few years ago for $8,000. The gasoline, the tires, the clothes, the furniture, all fol- low suit. The man who used to feel he could do anything and hold his job either no longer has it or has changed his mind. The manufacturer knows he must make a product with positive attractions or he has no chance for sales. Business is getting away from the basis of- veneer and shoddy, back to the basis of honest worth. And the MICHIGAN TRADESMAN more we get on that basis the more our troubles straighten themselves out.” The prohibition authorities having conquered everything in sight, propose to explore with aeroplanes. The San Joaquin Valley will be the first field of operations. If the operatives see anything which looks suspicious from an overhead view, they will open fire with machine guns, bombs and other explosives and as usual do their in- vestigating afterwards. If, instead of finding a distillery, they happen to unearth a sauer kraut factory, an apol- ogy will be forthcoming, and with a sufficient Government allowance a cheap cigar will be passed. This is really getting good. Later on the pro- hibition department may advance to kindergarten comedy. Just now they are interested in theorizing why some- body should have loaded a thousand gallons of alcohol on a fire department and at the same time induced a couple of veterans on the force to deliver it innocently (?) Down in Ohio, the other day, a young girl was caught stealing money to buy a tombstone for some relative. The act was certainly a reflection on common sense. The Angel Gabriel is pictured to be amazingly accurate, in memory and memoranda. There is no possibility of his forgetting or mis- taking anyone, even though buried in the sea. Besides, science proves that the earth and people on it will last at least one hundred million years, and there is a possibility of its running on forever, which would all be beyond the life of a tombstone. Ostentation in the burial of the human species has always seemed sickening to me. Thou- sands of poor widows and daughters, by the way, rob and impoverish them- selves to provide tombstones and elab- orate funerals for husbands and fath- ers who never did very much for them and it is usually among the poorer classes that this species of extrava- gance prevails. Spiritual advisers of the bereaved could do much for hu- manity if they would use their good offices in discouraging unnecessary outlay and reducing profits for the un- dertakers and tombstone makers. More attention to the comfort of the living would seem far more commendable. It is too bad it is not more generally known that a lot of very good ideas come from Utah, instead of associating that commonwealth with Mormonism and polygamy. That State, for example was the first to establish a new sort of legislative emulation—in which mem- bers of the legislature vie with one an- other, not to see how many new laws can load the statute books with, but to determine the minimum number that could be adopted and not bring the community to harm. Proof of genuine need must now be established before the Utah legislature will stamp its ap- proval on any bill, and the legislators spend their spare time conning the State’s body of statute law to discover laws that are unnecessary and can be repealed. The Utah law, in conse- quence, is being simplified rather than expanded and made more complex. In that State they have a Taxpayer’s As- sociation which is made up of local units in every community in the com- monwealth, and each functions on lo- cal budgeting as the states ordinarily do as a whole. Through these local units officials make it plain to people that it is they who must raise the money and that it is their right to say . how much shall be raised and in what manner it shall be spent. Each unit gets the facts about every other local -budget, analyzes them and presents its _ canclusions, _ with the result that in most cases its advice is followed and -Utah enjoys the proud distinction of having lower taxes and gets more for its money than has been reported else- where. Organization and determination have won so much ground and estab- lished so many records for economy that it would be worth the while for every other state and community to study her wonderful system. Over in Germany the bootlegger gets the limit of the law without bick- ering or delay, and the limit is the sky. This is accounted for from the fact that the Teuton is a stickler for law observance. Further, Germany does not attempt the impossible in her law making—forcing her people to drink water with the attendant risks of germs and erosin. My physician, A. P. Burroughs, who superintended my career for about two months and ‘finally graduated me the other day with the suggestion that he had at least made a moral citizen of me, formerly came from Galesburg, in the Wolverine State, the son of an- other well-known practitioner of Gales- burg, O. F. Burroughs, and brother of O. F., Jr., now practicing at Plainwell. This individual was formerly engaged in this profession at Grand Rapids, came to California several years ago and is now enjoying a wonderful prac- tice as well as the confidence of his constituency. He agrees with Dr. Barth in that stomach ulcers can best be treated with a strictly milk diet and has demonstrated in my own case. He has convinced me that even with a nursing bottle I am consuming enough nutriment to keep a hired man fired up for work in a stone quarry. While I hope never again to meet this worthy individual except in a social way, I will ever think well of him as a former Michigander and a California Good Samaritan. Frank S. Verbeck. —— When On Your Way, See Onaway. Onaway, May 31—Memorial day, my such a day—as though made to or- der, and to add to the occasion it would seem that everybody and their relatives who had ever lived any por- tion of their lives in Onaway were here to celebrate the event and to par- ticipate in the exercises of the day. he American Legion, assisted by the Boy Scout bugle and drum corps, headed the parade from the high school and held exercises in Sherwood cemetery. An abundant display of flags, more than ever before, made Old Glory stand out in the warm May breeze that would fill any living being with true patriotism. Our tourist register pages were well filled with names of the persons who expressed themselves so well pleased . to have an opportunity to be here. Not such a bad world after all, is it? Squire Signal. ———> + + Coming Activities of Trustee Timmer. Auction sales are to be held in the following cases on the dates shown: Gold Star Bakery, Grand Rapids. Completely equipped wholesale bak- ery, June 7, at 10 a. m.. Henry Gildemeister, Belding. Retail grocery store, June 7, 2 p. m. Haight Hardware, Belding, June 7, 3 p. m. George B. Ferris, Grand Rapids. Completely equipped poultry farm. June 9, 2 p. m. Joe’s Cut Rate Store, Grand Rapids. June 9, 10 a. m. Interested persons can obtain in- ventories and details. from the trustee. The case of Potter's shoe store, Hastings, has been closed, after pay- ment of all preferred creditors and a dividend of 13.2 per cent. to general creditors. The case of Tatroe Tire Shop, Grand Rapids, has been closed with payment of preferred creditors in full and a divi- dend of 7.6 per cent. to general creditors. 17 Gabby Gleanings From Grand Rapids. Uncle Louis Winternitz, who has been in San Diego, Calif., for the past several months, has returned to Chi- cago, where he will remain until the resort season opens. He will be heartily welcomed wherever he de- cides to spend the summer. Frank J. Seibel was called to Port- land a few days ago to attend the funeral of his mother, Catherine Seibel. She died May 14 at the age of 77 years. The funeral was held at St. Patrick's church May 17 and burial took place in Portland cemetery. The deceased was born in Dallas township, Clinton county. She had kept a scrap book for many years covering incidents she thought would be of interest to her two sons, who are her sole survivors. She was a woman of exalted character and was held in thigh regard by all who enjoyed the pleasure of her acquaint- ance. a Many companies are making money because they have kept up or increas- ed their sales volume. In the face of unfavorable conditions they -have en- larged their sales activities. They saw to it that their product was right and that it was temptingly presented. They overhauled their merchandising methods and intensified their selling efforts. It is significant that three- fourths of these most successful com- panies increased or maintained their advertising appropriations as com- pared with 1929 figures. Larger sales mean increased employment. The courageous firms shave contributed nobly to the general welfare and are being rewarded with greater profits. Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. HOTEL OJIBWAY The Gem of Hiawatha Land ARTHUR L. ROBERTS Deglman Hotel Co. Enjoy the delightful Govern- ment Park, the locks, the climate and drive. Sault Ste. Marie Michigan Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mer. if : ‘ : i 18 Ne arena sKeneh ese MICHIGAN TRADESMAN DRUGS Michigan Board of Pharmacy. President—Clare F. Allen, Wyandotte. Vice-Pres.—J. W. Howard Hurd, Flint. Director—Garfield M. Benedict, San- dusky. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big Rapids. This year’s Big Rapids session will be held June 21, 22 and 23. Michigan State Pharmaceutical Association. President—J. C. Dykema, Grand Rapids. First Vice-President—F. H. Taft, Lan- sing. a Second Vice-President—Duncan Wea- ver, Fennville. Secretary—R. A. Turrell, Croswell. Treasurer—Clarence Jennings, Law- ee Much For All To Do Before Summer Rush. Now that spring is breaking into summer and the customers lined up against your counter are changing their orders from hot dishes to the various food and beverage items which go with warmer weather, I think it might be well to suggest some sort of change in the general operation of the fountain just as we make certain changes in our wearing apparel and in the operation of our homes. There is a winter atmosphere and a summer atmosphere about everything and this, I believe, could be accen- tuated to advantage at the soda foun- tain. In the winter time your Cus- tomers come in with appetites sharp- ened by the keen air in search of the more substantial items to satisfy an appetite already created. In the warm- er weather they frequently need some- thing in the way of suggestion to in- duce them to eat or drink when pri- marily they may not have felt any particular desire to do either. I be- lieve that it is far more necessary to offer appetizing suggestions in the warm weather than it is in the winter, and for the same reasons I believe the environments should be more attrac- tive in the warm weather than in the cold. Just by way of emphasis, I am going to give a few concrete sugges- tions which may help some. It is almost impossible for me to avoid reverting to my favorite topic —cleanliness. It is undoubtedly more difficult to keep your place at the top notch of those refreshing standards which have so much influence over your volume of trade during the com- ing months than in cold weather. In the summer above all other times, it is essential that you do your general cleaning outside of business hours and do it thoroughly because in the warm weather there is very likely to be add- ed to the general offenses to the eyes those bearing on the sense of smell as well. The sloshing of the unlovely, if virtuous mop and the fragrance of freshly scrubbed floor should be re- served for the intimacy of the evening hours and the solitude of the closed shop, not flaunted in the eyes and nos- trils of unappreciative customers. The ever-present fly also must be given recognition at this time of the year while during the winter he is dor- mant and let me remind you that the best way to prevent fly specks on the mirror is to get rid of the flies them- selves. If this is impossible, which sometimes is the case owing to fre- quently opened doors, etc., washing at least once a week is the next best way, and an electric fan, whose breeze in- cludes the sweep of the mirror, also helps to district and discourage the fly. At least once this year my sense of taste has been offended by the unmis- takable rancidity of ice cream due only to one reason, and that is to infrequent. cleaning of ice cream containers. Just to drive home my point, I will state that the dealer who sold me this ice cream will not get any more of my business because if he cannot realize how important it is that ice cream con- tainers should be emptied and scalded in boiling water before refilling I can- not trust him in other matters. One of the very marked differences between good ice cream and the other kind is the perfectly fresh taste that every customer has a right to expect. Boiling water removes the stale taste that re- sults from a combination of cream and sugar that has stood too long and in addition it sterilizes the container. This will be especially essential for the next four or five months. Ice cream cabinets also should be scrubbed once a week with a solution of hot water and a good soap powder, or sal soda solution which is an ef- fective agent. If the latter is used, however, the soda must be thoroughly dissolved in the water, as unassimilated crystals clog up the drain and eventu- ally corrode the metal. Sal soda, how- ever, is more effective in cutting grease than soap powder. The correct pro- portion of one pound of soda to five gallons of water, after which a very thorough rinsing with clear hot water should follow. This should be used after scrubbing with either sal soda or soap powder. An eight or ten foot rubber hose attached to the hot water faucet may be used for the rinsing. This hot water hose should be used also under the counter in various spaces where germs delight in breed- ing. This should be done every day certainly in summer time. Also summer temperature demands that syrup pumps should be cleaned daily. If this is not done frequently and thoroughly, an accumulation of decomposed matter results at various points of the inside of the top that is not only disgusting to see, but is nauseating to the drinker of sodas flav- ored with the syrups. This is the re- sult of verdigris, created by the com- bination of fruit acids and certain salts in some metals. It materially af- fects the taste of soda. If you desire a demonstration of just what I mean, unscrew the bakelite nipple at the end of your draft arm and see what you find underneath. The average attendant should not attempt to take down or disassemble the average syrup pump. This is a job for the maker and, it is a fairly expensive one, the necessity should be avoided by daily cleaning. If it is al- lowed to remain foul too long, some of the offensive matter eventually will find its way into the threads of the vats and back into the parts which can- n0ot be reached without taking the pump apart. Most pumps can be cleaned with a round, slender brush with stiff bristles and a solution of bicarbonate of soda followed with a thorough rinsing with hot water. To clean the spring, the spindle and spring socket, use the brush wherever it will reach and while rinsing flex the spring up and down a number of times. Be sure to dry thor- oughly. This is comparatively easy if the water is boiling hot. Also wipe the rim under the syrup tank carefully every day. This is a good time of the year to clean your carbonator which should be done about that often, if only as a matter of precaution to prevent small particles of dirt from interfering with proper carbonation. To clean the car- bonator, shut off the draft arms and disconnect the water lines. Turn off the motor and close the gas valve. Open the draft arms and start the motor to drain the water from the tank and lines. Then disconnect the rub- ber tube leading to the soda tank and pour in a solution of bicarbonate of soda and hot water. In some types of carbonators it is necessary to discon- nect the water lines leading into the tank and pour the solution through them. Turn on the motor and force the solution through the draft arms. The correct solution is one pound of soda to a gallon of water and a gallon of the solution for each draft arm. Soda must be thoroughly dissolved. To rinse, you repeat the process with clear hot water using three gallons to each draft arm. This is the time of year when the motorists not only possess the earth but with it a thirst that can be culti- vated to the great benefit of the soda fountain owner. If you are situated in such a way that you can provide curb service, you are fortunate because wherever this has been developed, it has proven a bonanza for the fountain owner. It is well also to give some attention to fresh fruit drinks. You probably have noticed that a great deal has been said by nutrition experts about the alkaline reaction of citrus fruit juices, their high vitamin content and other beneficial reactions from drinking large quantities of orange, lemon and lime juices especially during hot weather. There not only is a great deal of truth in the claims of these advocates of this kind of beverage, but it is reacting in your favor because the educational campaigns have been conducted in such an effective manner that public June 1, 1932 is just naturally turning their attention to this sort of drink. This has account- ed very largely for the increased de- mand for citrus fruit drinks during the past couple of years. Other fruit juice beverages are beneficial also, and I be- lieve that many new drinks could be popularized if the soda fountain oper- ators should give it little intensive at- tention. For instance, how about the delicious punches that your hostess sometimes prepares at evening parties? Why could not these be brought out and featured at your fountain just the same as you are emphasizing the fact that you sell fresh fruit orangeade and lemonade? ——>+ > A Business Man’s Philosophy. The foremost note in the modern decoration is simplicity. The machine is so skillful in duplicating fancy pat- terns, tassels, doo-dads and ornate bric-a-brac that we have grown weary of them. That’s part of the explana- tion. The rest is that life has become so complex and machinery so compli- ‘cated that we derive esthetic enjoy- ment from hiding the whole business and encasing the works in an automo- bile for example, in a severely plain, streamline body. Thus we feel that we are master of the machine. Imitation has been so vastly over- done that we are sick of that, too. We demand that steel be steel, that copper be copper and wood be wood. We no longer marvel that linoleum can be made to look like wood. Let it look like linoleum—we like it better. Carpets, chairs, tables, desks, light- ing fixtures, mantels, clocks, wall- papers—everything is affected by this desire for simplicity, informality and honesty. Within a couple of decades endless vans of household and office furnishings will be hauled to rummage sales or to city dumps. Thousands are wondering what they were thinking of when they bought the stuff they now own. We were thinking all right when we bought it, but our ideas have changed. All that we know is that we like the design of the modern automobile, the modern piano, the modern refriger- ator, the modern airplane, the modern Pullman and the modern skyscraper. William Feather. —_222>__ Health Insurance. American lives are the “most in- sured” in the world. So states Mary Dublin in a pamphlet, “The Amount TOURISTS DEMAND Ale BOOST FOR MICHIGAN WHOLESALERS THEY BOOST FOR YOU. porn TIUIIGST RESORT ASSN National Candy Co., inc. PUTNAM FACTORY rand Rapids, Mich. BECAUSE GOOD CANDY June 1, 1932 of Life Insurance in the United States,” issued by the Committee on the Cost of Medical Care. The $113,- 000,000,000 of life insurance in this country at the close of 1929, the latest year for which information is avail- able, was almost three times the total amount in all other countries combin- ed. The volume of new life insurance written in two years in this country and Canada exceeded the amount in force in the rest of the world. Insur- ance companies collect about $3,500,- 000,000 in premiums—4 per cent. of the entire National income—from 67,- 000,000 policyholders and pay more than $2,000,000,000 to policyholders and their beneficiaries, this amount in- cluding death claims paid annually to the beneficiaries of 500,000 persons, about one-third of the total number of persons dying in this country in a twelvemonth. New policies are taken to the amount of $20,000,000,000 a year. These are large sums, but no larger than they should be. Medical care costs almost as much as the amount BROOKSIDE BRAND WHISK BROOMS (The mn ROTARY PRIZE : Whisk AMSTERDAM BROOM co. AMSTERDAM , N.Y. ALL STYLES AND PRICES MICHIGAN TRADESMAN WHOLESALE DRUG PRICE CURRENT of insurance premiums, but, as_ this pamphlet notes, it causes greater hard- ship than the paying of these prem- ims, because they are met voluntarily and at regular intervals. She Opens the Package Will She Be Pleased With Her Order ? Will the meat be appetizing?. Lard firm? Everything so clean and neat that she will come back for more? You go a long way to assure this when you use VE DELICATESSEN PAPER It is an excellent, all-around utility product —air- proof, moisture-proof, odorless and grease-resistant. Snowy white, pure and firm, reflects the best stand- ards of service in delicatessen, grocery and meat stores. Rolls, wall cartons or boxes. Let us send working sheets and information. Kalamazoo Vegetable Parchment Company Kalamazoo Michigan KV PROTECTION PAPERS inspection. Grand Rapids SPRING SPECIALTIES Marbles — Jacks — Rubbe: Balls Base Balls — Playground Balls Tennis Balls — Tennis Rackets Tennis Sundries — Golf Complete Sets Golf Balls — Golf Clubs — Golf Bags Golf Tees — Golf Practice Balls Sport Visors—Swim Tubes—Swim Animals Bathing Caps—Bathing Slippers—Swim Aids Sprayers — Rogers Paints — Paint Brushes Sponges — Chamois Skins — Electric Fans Soda Fountains and Soda Fountain Supplies Largest Assortment in our We have ever shown and only the Best Advertised Lines — We certainly invite your Lines now on display. Hazeltine & Perkins Drug Co. Sample Room Michigan 19 Prices quoted are Acid Acetic, No. 8, lb. 06 @ Boric, Powd., or Stan Ib. 114%@ Carbolic, Xtal.,lb. 36 @ Citric) 1. — 40 @ Muriatic, Com’1., 1) Ee 03%@ Nitric, 1p. _.__ 09 @ Oxatie, Ih. ...-- 15 @ Sulphuric, lb. -- 034%@ Tartaric, Ib. _.__ 35 @ Alcohol Denatured, No. 5, Gal 22. @ Grain, Gal. ---. 4 25@5 Wood, Gal. —___ @ Alum-Potash, USP Lump, Ib. 0 @ Powd. or Gra., lb. 0544@ Ammonia Concentrated,lb. 06 @ 3-F, Ib. Carbonate, a Muriate, Lp., lb. 18 @ Muriate, Gra., lb. 08 @ Muriate, Po., lb. 20 @ Arsenic Pound —__----_ ot @ Balsams Copaiba, Ib. .. 50 @ Fir, Cana., Ib. 2 00@2 Fir, Peru, Ib. ‘Tolu, Yb. Cassia, Ordinary, Ilb.. 25 Ordin., Po., lb. 25 Saigon, lb. -- Saigon, Po., Ib. 50 Elm, 1b. 3 Elm, Powd., lb. 35 Elm, Gd, Ib... 40 sassafras (P’d Ib. 45) Soaptree, cut, Ib 15 Soaptree, Po., Ib. 25 Berries Cubeb, Ib. Cubeb, Po., Ib. Juniper, Yb. -.-_ 10 Blue Vitriol fe 06 Borax P’d or Xtal, Ib. 06 Brimstone Seek 04 @ ot © 999 © ene ee 80 @1 Cantharides Russian, Powd. @1 Chinese, Powd. @1 Chalk Crayons, white, ,dozen__ @3 dustless, doz. @6 French Powder, Coml., lb. —. 034%@ Precipitated, lb. 12 @ Prepared, Ib. _.. 14 @ White, lump, lb. 03 @ Capsicum Pods, ih... 60 @ Powder, lb. --_. 62 @ Cloves Whole, Ib..__... 25 @ Powdered, Ib. -__ 30 @ Cocaine oe ee 12 85@13 Copperas Setal, I. 034% @ Powdered, lb. -. 04 @ Cream Tartar a 20 Ounce Pound Cuttlebone Dextrine Yellow Corn, lb. 064%@ White Corn, lb. 07 @ Extract Witch Hazel, Yel- low Lab., gal. 90 @1 Licorice, P’d, lb. 50 @ Flower Arnies, ib: .... 15 @ Chamomile, German, lb. -- 35 @ Roman, Ib: —. @ Saffron, American, lb. 35 @ Spanish, ozs. @1 Formaldehyde, Bu x Pound 2.00 09 @ Fuller’s Earth Powder, lb. ---. 05 @ Gelatin Pound 220) 60 @ Glue Brok., Bro., lb. 20 @ Gro’d, Dark, Ib. 16 @ Whi. Flake, Ib. 27%@ White G’d., lb. 25 @ White AXX light, he @ Ribbon Pound 10 00 50 25 60 00 10 I 16 10 70 ES 35 40 65 60 80 45 90 40 25 20 nominal, based on market Gum Aloes, Barbadoes, so called, lb. gourds @ Powd., ib. .. & @ Aloes, Socotrine, We @ Powd., 1b, 2 @ Arabic, first, Ib. @ Arabic, sec., Ib. @ Arabic, sorts, lb. 15 @ Arabic, Gran., lb. @ Arabic, P’d, Ib. 22 @ Asatoetida, lb.... 50@ Asafoetida, Po., lb @ Guaiac, Ib. .... @ Guaiac, Powd._ @ King, th. 2... @ Kino, powd., Ib. @1 Myrrh, fb, @ Myrrh, Pow., lb. @ Shellac, Orange, We oe 25 @ Ground, Ikh.. 2 @ Shellac, white, (bone dr’d) lb. 35 @ Tragacanth, No. 1, bbls... 2 00@2 No. 2, Ibs. __. 1 76@2 Pow., i. .... 1 2@ Honey Poung@ 2 25 Hops %s Loose, Pressed, We @ Hydrogen Peroxide Pound, gross 25 00@27 % Lb., gross 15 00@16 % Lb., gross 10 00@10 Indigo Madras, lb. Insect Powder Pore. Thy 2, 25 Lead Acetate aah Ip. 48 17 Powd. & Gran. 25 Licorice Extracts, sticks, per box ..... 150 @2 Lozenges, Ib. -. 40 @ Wafers, (24s) box @l Leaves Buchu, 1b., short @ Buchu, 1b., long— @ © (=> (=> ES « Buchu, FP’d., ib. @ Sage, bulk, lb. 25 @ Sage, loose pressed, 4s, lb. @ Sage, ounces —. @ bage, P’d & Grd. @ senna, Alexandria, 1lb.50 @ Tinnevella, lb.20 @ Powd., ib. .. 25 @ Uva Ursi. Ib. .. 20 @ Uva Ursi, P’d, Ib. @ Lime Chloride, med., dz. @ Chloride, large, dz. wl Lycopedium Pound 22. 60 @ Magnesia Carbh,. 45, Th. _.. @ Carb., 1/168, Ib. @ Carb., Pwd., Ib. 15 @ wxide, Hea., Ib. @ Oxide, light, Ib. @ Menthol Found 2 8@6 Mercury Pound 22. 1 @5@1 Morphine Ounces: 2 @12 TGs 13 40@13 Mustard Bulk, Powd., select, Ib. _... 46 @ No. 1, Ib, .. 26 @ Naphthaline Balle. Wy 06%@ Flake, lb. -. 05%@ Nutmeg Pound 2 @ Powdered, Ib. —_ @ Nux Vomica Pound 22... @ Powdered, lb... 15 @ Oil Essential Almond, Bit., true, ozs. @ Bit., art., os. @ Sweet, true, Ib. 1 50@1 Sw’t, Art., lbs. 1 00@1 Amber, crude, lb. 75@1 Amber, rect., lb. 1 5@2 Anise, Who 8 _.. 1 25@1 Bay Te. 4 00@4 Bergamot, Ib. --5 00@5 Cajeput, Ib. __._ 1 50@1 Caraway S’d, lb. 3 00@3 Cassia, USP, Ib. 2 25@2 Cedar Leaf, lb. 2 00@2 Cedar Leaf, Coml, 1b. ..._ 1 O@I Citronella, Ib... 75 @1 Claves, Ih. 2 50@2 Croton, lbs. --- 8 00@8 Cubeb, Ib. —.-. 5 06@5 Erigeron, Ib. -- 4 00@4 Eucalyptus, lb. 1 00@1 Fennel =... 2 00@2 ---. 2 00@2 : 25 20 80 25 25 25 25 25 the day of issue. Hemlock, Pu., lb.2 00@2 25 Heml’k Com., Ib. 1 00@1 25 Juniper Ber., lb. 4 00@4 25 Junip’r Wd, Ib. 1 500@1 75 Lav. Flow., lb. 4 00@4 25 Lav. Gard., lb.. 1 25@1 50 Lemon, Ib. ---. 2 00@2 25 Mustard, true, ozs. @1 50 Mustard, art., ozs. @ 3d Orange, Sw., lb. 4 00@4 25 Uriganum, art, Ws 1 00@1 20 Pennyroyal, lb. 3 25@3 50 Peppermint, lb. 3 50@3 75 Hose, Ge onc @2 50 Rose, Geran., ozs. 50@ 95 Rosemary Flowers, Ib... 1 50@1 75 Sandalwood, EL, th. 12 S6@14 G W. LL, rh ... 4 Os Sassafras, true, Ib. -.... 2 06@2 & oon. TX. Ck 75 @1 00 Spearmint, lb... 3 00@3 25 Tansy, Ib. ..... 5 OO@G 26 Thyme, Red, lb. 1 Thyme, Whi., lb. 1 75@2 Wintergreen Leaf, true, Ib. 6 Birch, Wh. .... Sou 8 75 @1 Wormseed, lb... 6 00@6 Wormwood, Ib. 7 00@7 Oils Heavy Castor, gal. .. 1 39@1 Cocoanut, Ib. __ 224%@ Cod Liver, Nor- wegian, gal. __1 00@1 Cot. Seed Gals. 90@0 Lard, ex., gal. 1 55@1 Lard, No. 1, gal. 1 25@1 Linseed, raw, gal. 55@ Linseed, boil., gal. 58@ Neatsfoot, extra, gal. .. 1 26@1 Olive, Malaga, gal... Pure, gal Sperm, gal. ... Tanner. gal. Tar, gabe Whale, gal —.. Opium Gum, ozs., $1.40; Th 20 00@20 Powder, ozs., $1.50; i 21 00@21 ozs., $1.50. SENSE! 21 00@21 Paraffine a 0644@ Papper Black, grd., Ib 35 @ Red, erd., Ib. 42 @ White, grd., lb. 55@ Pitch Burgundy Pound 2.03 20 Petrolatum Amber, Plain,lb. 12 Amber, Carb.,lb. 14 @ Cream Whi., lb. 17 @ Lily White, lb. 200 @ Snow White, lb. 22 @ Plaster Paris Dental 5 50@3 00@5 25@1 75@ 65@ @ moo bo Gran., lb. Pound Barrels Less, Ib. Potassa Caustic, st’ks,lb. 55 @ Liquor, lb. Potassium Acetate, Ib. .... 4 @ Bicarbonate, lb. 30 @ Bichromate, lb. 15 @ Bromide, Ib. —. 51 Carbonate, Ib... 30 @ Chlorate, Xtal, Ih 117 @ powd.; Ib. .... 17 @ Gran, th, ... 2 i @ Iodide, Ih. __.. $ 4 @? 25 60 35 50 10 84 Permanganate, lb, 2214%4@35 Prussiate, Nea. hh. 80 @ Yellow, Ib. -. 50 @ Quassia Chips Pound 15 Powd., Ib. Quinine cans., ozs. @ Sal 03%@ Glaubers, Lump, Ib. .... 0¢ Gran., Ib. --.. 03%@ Nitre, Xtal or Powd. 10 @ Gran.. ib. .. © @ Rochelle, Ib. 21 @ Soda Wh 2. 02%@ ! 8 © 5 OZ. E»som, Ib. Ag 20 | 03 @ Bicarbonate, lb. 034%@ Caustic, Co’l., lb. 08 @ Hyposulphite, lb. 05 @ Phosphate, lb. 23 @ Sulphite, Xtal, Ib. .... @ @ Dry, Powd., Ib. 12%@ Silicate, Sol.,gal. 40 @ Turpentine aca 54 @ 90 60 20 30 57 0 mana ens nnn ets pn CM AY EG EAI RIA EEN EDS ORT TOS Be dn useghaericoratre tend ‘| i ] a t ‘ i i MICHIGAN TRADESMAN June 1, 1932 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues. = ADVANCED DECLINED Cherries Corn AMMONIA BREAKFAST FOODS Gooseberries Parsons, 64 oz, ~_--__ 95 Kellogg’s Brands No. 10) 2 8 50 Parsons, 32 0z. —.---- 3 35 Corn Flakes, No. 136 50 Parsons, 18 oz. —-_--_ 420 Corn Flakes, No. 124 50 : Pears Parsons, 10 oz. ~_--_- 270 Pep, No. 224 —.. 70 Pride of Mich. No. 2% 3 60 Parsons, 6 oz. .._.__180 Pep, No. 202 —_.-_. 00 10 lb. pails, 15 lb. pails, 25 lb. pails, per doz. 8 80 per doz. 11 70 per doz. 17 65 APPLE BUTTER Quaker, 12-38 oz., doz. 2 00 Musselman, 12-38 oz. MOP. oe 2 00 BAKING POWDERS 93 Royal, 2 oz., doz. ____ Royal, 4 oz., doz. ____ 1 80 Royal, 6 0z., doz, _._. 2 45 Royal, 12 oz., doz. ____ 4 85 Royal, 2% lIbs., doz.__ 13 75 Royal, 5 lbs., doz.____ 24 50 et Rhee Rad ic ee ae ay KC, 10c size, 8 oz. -_ 3 60 KC, 15c¢ size, 12 oz. -. 5 40 KC, 20c size, full Ib.-_ 6 80 KC, 25c size, 25 oz. -_ 9 00 KC, 50c size. 50 oz. -_ 8 50 Be. 5 Ab, size 6 50 KC, 10 th. size —.___-. 6 50 BLEACHER CLEANSER Clorox, 16 oz., 24s —. 3 00 Lizzie, 16 oz., 125 -.-. 2 15 BLUING Am. Ball, 36-1 oz.,cart. 1 00 Boy Blue, 18s, per cs. 1 35 BEANS and PEAS 100 Ib. bag Chili Beans ~--------- 5 00 Dry Lima Beans 100 Ib. Pinto Beans White H’d P. Beans Split Peas, Yell., 60 Ib. Split Peas, Gr'n 60 lb. Scotch Peas, 100 Ib. —- C102 He DO OTS ee o BURNERS Queen Ann, No. 1 —_ Queen Ann, No. 2 __ White Flame, No. 1 and 2, doz. He he oS BOTTLE CAPS Dbl. Lacquor, 1 gross pkg., per gross ------ 15 Krumbles, No. 424 ___ Bran Flakes, No. 624 Bran Flakes, No. 602 Rice Krispies, 6 0z. ~- Rice Krispies, 1 0z. —- All Bran, 16 oz. All Bran, 10 ye be DS DOF DO FH DY DS bo bo be tS on 7 o All Bran, % ea AO Kaffe Hag, 6 ie lb. Pane. so 2 75 BROOMS Peacock, 4 sewed ___ 3 45 Our Success, 5 sewed 5 25 Hustlers, 4 sewed __ 6 00 Standard, 6 sewed -- 7 50 Quaker, 5 sewed ---- 8 40 oe Se aera 6 50 Se ee 2 75 Whisk, No 3 2 25 Amsterdam Brands Bold Bond Par., No.5% 8 00 Prize, Parlor. No. 6__ 8 50 White Swan Par., No.6 9 00 ROLLED OATS Purity Brand Instant Flakes ‘pecan ¥ START || “asec k ea {2 >| ine t coe RS f | PURITY OATS | CS ITY OA Small, 245: 2 : os Large, 12s Regular Flakes Sinall, 26a 1 77% quarpe, 428 2 85 China, large, 12s -_ 2 95 Chest-o-Silver, large 2 98 *Billed less one free display package in each case. Post Brands Grapenut Flakes, 24s Grape-Nuts, 24s —-_--- Grape-Nuts, 50 Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, No. 0 25 Post Toasties, 36s -- 2 50 Post Toasties, 24s -_ 2 50 DOO bo bY OTF CO DO or o Post’s Bran, 24s -_-- 2 70 BRUSHES Scrub Solid Back, 8 in. ---_ 1 50 Solid Back, 1 in. ~--_ 1 75 Pointed Ends. —--.-.. 25 Stove Stinker 2 1 80 Wi: 0 ee 2 00 Peerless 2 2 60 Shoe No: 460) ee 2 25 No, 2-0 ee 3 00 BUTTER coer. DanGelion =o 35 CANDLES Electric Light, 40 lbs. 12.1 Plumber, 40 Ibs. ---- 12.8 Paraffine, 6s -------- 14% Paraffine, 12s ~------- 14% Wigitig. oe 40 Tudor, 6s, per box -- 30 CANNED FRUITS Hart Brand Apples No. 10) 4 75 Blackberries Pride of Michigan —---- 3 25 Cherries Mich, red. No. 10 ---- : 25 een. Op. oe 3 25 Pride of. Mich., No. 2 a 85 Marcellus Red ------- 2 35 Special: Pie —___---_ 4 35 Whole White -------- 3.25 Plums Grand Duke, No. 2%__ 3 25 Yellow Eggs, No. 214__ 3 25 Black Raspberries NGe.2 oo en 3 65 Pr ide of Mich. No. 2__ 3 10 fee Raspberries INO. ee ee 4 50 No. : eee sa ee 3 15 Marcellus, No. 2 ~_--_ 3 60 Pride of Mich. No. 2__ 4 00 Strawberries O26 2 ae ee 4 25 Ro MOD OD) a a a 1 40 Marcellus, No. 2 _____ 3 2D Pride of Mich. No. 2__ 3 60 CANNED FISH Clam Ch’der, 10% oz. Clam Chowder, No. 2_ Clams, Steamed, No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz. Clam Bouillon, 7 oz.__ Chicken Haddie, No. 1 Fish Flakes, small __ Cod Fish Cake, 10 oz. Cove Oysters, 5 oz. Lobster, No. 4, shrimp, 1, wet —__.._ Sard’s, 4% Oil, Key __ Sardines, 4 Oil, k’less Salmon, Red Alaska__ Salmon, Med. Alaska Salmon, Pink, Alaska Sardines, Im. 4%, ea. 10@22 Sardines, Im., %, ea. 25 Star HERR OR DDR bobo cot is bo eres or sardines, Cal 2 1 10 Tuna, % Van Camps, QZ. ee 1 85 Tuna, 4s, Van Camps, OZ) as 1 35 Tuna, ls, Van Camps, OZ ee ee 3 60 Tuna, Ys, Chicken Sea, De eee ee 2 15 CANNED MEAT Bacon, Med. Beechnut Beefsteak & Onions, s. Chili Con Car., Deviled Ham, Deviled Ham, as ees isis Beef, 4 oz. otted Meat, 4% Libb Potted Meat, % tabay. 3 Potted Meat, % Qua. 75 Potted Ham, Gen. % 1 45 Vienna Saus. No. % 1 00 Vienna Sausage, Qua. 90 - eee 3 Bacon, Lge. Beechnut 2 10 Beef, Lge. Beechnut 5 10 Beef, No. 1, Corned __ 2 40 Beef, No. 1,’ Roast __ 2 70 Beef, 2% oz., Qua., sli. 1 35 Beef, 4 oz. ‘Qua., sli, 2 25 Beef, No. 1, B’nut, sli. 4 50 2 1 1 2 iy — oS Veal Loaf, Medium __ 2 25 Baked Beans Campbells oo 2 60 Quaker, 16 oz. ______ 60 Fremont, No. 2 _ = 1 25 Van Camp, med. _____ 1 25 CANNED VEGETABLES Hart Brand _ Baked Beans Medium, Plain or Sau. 60 No. 40 Saute 4 00 Lima Beans Little Quaker, No. 10 11 50 Little Quaker, No. 1__ 1 25 apy, No, 2 22 2 10 Baby. MO. Fee Pride of Mich. No. 2__ 1 70 Marcellus, No. 10 ____ 7 50 rs bo ou Red Kidney Beans 10 4 NO. 30) ee 25 ONO. ee 95 8 OZ. eo, 75 String Beans Little Dot. No. 2 ---- 2 40 Little Dot. No. 1 ---- 1 80 Little Quaker, No. 1_- 1 60 Little Quaker, No. 2__ 2 20 Choice, Whole, No. 2-- 1 90 Choice, Whole, No. 1-- 1 25 Cut No. 40) 2 9 50 Cnt: Nos 2 22.2 1 75 Cut: No. 2 2 1 10 Pride of Michigan -- 1 35 Marcellus Cut. No. 10_ 7 25 Wax Beans Little Dot, No. 2 ---- 2 55 Little Dot, No. 1 ---- 1 80 Little Quaker, No. 2-- 2 25 Little Quaker, No. 1-. 1 45 Choice, Whole, No. 10 10 75 Choice, Whole, No. 2 2 00 Choice, Whole, No. 1 1 35 Cut. No. 10°22 9 50 Cut; No. 2 2 1 75 Gut Ne 1 oe oe ee 1 15 Pride of Michigan -- 1 35 Marcellus Cut, No. 10_- 7 25 Beets Small, No. 2% —----- 3 00 Extra Small, No. 2 ~~ 2 80 Fancy Small, No. 2 -_ 2 25 Pride of Michigan —_ 2 00 Hart Cut, No. 10 — 5 25 Marcel. Whole, No. 2% 1 75 Carrots Diced No; 2 -—------- 90 Diced, No. 10 ~------- 5 25 Corn Golden Ban., No. 2-- 1 45 Golden Ban., No. 10 10 00 Little Quaker, No. 1-- 90 Country Gen., No. 1 85 Country Gen., No. 2-_- 1 25 Pride of Mich., No. 1 80 Marcellus, No. 2 ---. 1 00 Fancy Crosby. No. 2-- 1 25 Whole Grain, 6 Ban- tam NO.) 2) 2 80 Peas Little Dot. No. 2 ---- 2 40 Little Quaker. No. 10 11 25 Little Quaker, No. 2-- 2 15 Little Quaker, No. 1__ 1 45 Sifted E. June, No. 10 9 50 Sifted E. June. No. 2__ 1 75 Sifted E. June, No. 1-- 1 25 Belle of Hart, No. 2-- 1 75 Pride of Mich., No. 2-_ 1 45 Marcel., E. June. No. 2 1 35 Marcel., E. Ju., No. 10 7 50 Templar E. Ju.. No. 10 7 00 Pumpkin No, 10) 2 ee 4 35 No; (246 (oo 1 35 NG. 232 ee 1 05 Sauerkraut NG. 10 oe 4 70 No. 266 2252 115 Nos Oe 85 Spinach Nos 236 25-25 2 25 Ne, 2 oo 1 80 Squash Boston, No. 3 —-------- 1 35 Succotash Golden Bantum, No. 2 2 10 Hart.: No, 2. 1 95 Pride of Michigan ~~ 1 85 Marcellus, No. goed 3b Tomatoes No. 10) 2 oe ee 5 80 ING: Jibs 2 2 25 MO. Oo s ee ee 1 60 Pride of Mich., No. 2% 2 00 Pride of Mich., No. 2.1 35 CATSUP Sniders, 8 oz. ~------- 1 35 Sniders, 14 0z. ------- 2 15 Sniders, No. 1010 ---- 90 Sniders, Gallon Glass_ 1 25 CHILI SAUCE Sniders. 8 oz, -------- 10 Sniders, 14 0z. ------ 3 00 Sniders, No. 1010 ---_ 1 25 Sniders, Gallon Glass_ 1 45 OYSTER COCKTAIL Sniders, 3 02z. -.2.._-_ 210 Sniders, 11 0z. ------ 2 40 Sniders, 14 oz. ~------ 3 00 Sniders, Gallon Glass 1 45 CHEESE Roquefort —. 2-0 60 Wisconsin Daisy -___-- 17 Wisconsin Flat ~_---_-- 17 New York June —_______ 27 Dap Saeco: oe 40 PPG 19 Michigan Flats —~_______ 17 Michigan Daisies ~_-_-- 17 Wisconsin Longhorn —__ 17 Imported Leyden _____- 27 1 lb. Limberger ________ 26 Imported Swiss —_---__- 58 Kraft Pimento Loaf __ 26 Kraft American Loaf __ 24 Kraft Brick Loaf ______ 24 Kraft Swiss Loaf -____ 32 Kraft Old Eng. Loaf__ 45 Kraft, Pimento, % lb. 1 85 Kraft. American, % lb. 1 85 Kraft, Brick, % lb. __ 1 85 Kraft, Lumbur., % Ib. 1 85 CHEWING GUM Adams Black Jack ----~ 65 Adams Bloodberry ---- 65 Adams Dentyne -------- 65 Adams Calif. Fruit -- 65 Adams Sen Sen ------ 65 Beeman’s Pepsin ------ 65 Beechnut Wintergreen- Beechnut Peppermint -- Beechnut Spearmint -- Doublemint Peppermint, Wrigleys -- 65 Spearmint, Wrigleys -- 65 Juicy Fruit ------------ 65 Wrigley’s P-K -------- 65 Tong 2 oe ee 65 Teaberry ---~---------- 65 Droste’s Dutch, 1 Ib.__ 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch. %4 lb. 2 35 Droste’s Dutch, 5 lb. 60 Chocolate Apples ---. 4 50 Pastelles, No. 1 __-- 12 60 Pastelles, % Ib. ~----- 6 60 Pains De Cafe --_-~-- 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles ------ 15 1 lb. Rose Tin Bon Bong 222 e 18 00 7 oz. Rose Tin Bon Bons (2 9 00 13 oz. Creme De Cara- GQte (2 es 13 20 12 oz. Rosaces —---.--- 7 % lb. Pastelles —----- 3 40 Langues De Chats -- 4 80 CHOCOLATE Baker, Prem., 6 lb. % 2 50 Baker, Prem., 6 lb. 1/5 2 70 CLOTHES LINE Hemp. 50 ft. _-- 2 00@2 25 Twisted Cotton, BO ft. 0@1 75 Braided, 50 ft. ~------ 1 90 Sash Cord —--.- 1 75@2 25 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow Brand -------- Boston Breakfast ---_ 24% Breakfast Cup ------- 21 Imperial (2222. - Pie Se ne ee Majestic —.-_------__ 29 Morton House -------- 33 Nodrow 22222 0 28 Quaker: 2.23) 30 McLaughlin’s Kept-Fresh Coffee Extracts M. Y.. per 100 Frank’s 50 pkgs. -. 4 25 Hummel’s 50, 1 lb. 10% CONDENSED MILK Leader, 4 doz. Eagle, 4 doz. EVAPORATED MILK Quaker, Tall. Quaker, Baby, Quaker, Gallon, % dz. 10% oz. 4 doz. Carnation, Tall, 4 doz. Carnation, Baby, 4 dz. Oatman’s Dundee, Tall Oatman’s D’dee, Baby Every Day, Tall ____ Pet. Baby. 4 dozen __ Bordens Tall, 4 dozen Borden’s Baby, 4 doz, RRR Dre De bbe be bo ~ ow ‘Nibble Sticks CLGARS Canadian Clubs ____ 35 00 Hemt. Champions -_ 38 50 Webster Cadillac ____ 75 00 Webster Golden Wed. 75 00 Wiebsterettes -_-___-__ 38 50 @INCOS. 25s ee 38 50 Garcia Grand Babies 38 50 Bradstreets 3 La Palena Senators_ 75 00 Odins 3 Throw Outs 2 37 50 R G Dun Boquet -_ 75 00 Perfect Garcia Subl. 95 00 Budwiser 222-0 19 50 Dry Slitz Stogies __ 20 00 Tango Pantellas -___ 13 00 CONFECTSONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 17 Horehound Stick, 5 lb. 18 Mixed Candy Kindergarten... 14 TiGBOOR. 2.02 11 French Creams. —-_-____ 13 Paris Creams ==. 14 OMMIbOT 2 ee 09 Fancy Mixture ____-___ 14 Fancy Chocolate Bittersweets, Milk Chocolate A A 1 50 i ol o Chocolate Nut Rolls —- 1 60 Blue Ribbon qi Gum Drops Pails Champion Gums --_----- 14 Jelly Strings =. 2 14 Lozenges Pails A. A. Pep. Lozenges -_. 14 A. A. Pink Lozenges __ 14 A. A. Choc. Lozenges __ 14 Motto Hearts —-- 18 Malted Milk Lozenges__ 20 Hard Goods Pails Lemon: Drops °2) 14 O. F. Horehound drops 14 Anise Squares .__...__. 13 Peanut Squares ~------. 14 Cough Drops __ Bxs Putnam Ss o.oo 1 35 Sith STOR.) oo 1 45 Pmdens (20 ee 1 45 Specialties Pineapple Fudge —-----~ 18 Italian Bon Bons ------ 14 Banquet Cream Mints__ 20 Handy Packages, 12-10c 85 COUPON BOOKS 50 Economie grade 2 50 100 Economic grade 4 50 500 Economic grade 20 0 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF oe 6 lbl boxes DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 13 N, Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice —--- 13 Evaporated, Fancy —--- 18 Evaporated, Slabs ----- eA NOW ek 25 Citron 10 1B: ObOx, 2a ee 24 Currants Packages, 14 oz. ---. 17% Greek, Bulk, lb. ~----- 6% Dates A Imperial, 12s, Pitted 1 $5 Imperial, 12s, Regular 1 40 Peaches Hvap. Choice —..-..-_— 12% RAM OV Be eee ee 14 Peel Lemon, American Orange, American Raisins Seeded, bulk 8% Thompson’s s'dless blk 8% Thompson’s seedless, 15 OZ. os ee Seeded, 15 oz. California Prunes 90@100, 25 Ib. boxes-_@05 25 lb. boxes_-@05%4 . boxes__@06 . boxes__@06% . boxes._@07 . boxes__@08 . boxes_-@10% 20@30, 25 lb. boxes--@14 18@24, 25 lb. boxes__@16 June 1, 1932 Hominy Pearl, 100 lb. sacks -_ 3 50 Bulk Goods BWibow.. 20 ib) 2 8 05 Egg Noodle, 10. Ibs.. _3. 15 Pearl Barley O00) oe 00 Barley Grits —______ 5 00 Ginepter = 2550 3 50 Sage Mast India 20.) 10 Tapioca Pearl, 100 lb. sacks -_ 7% Minute, 8 oz., 3 doz. 4 05 Dromedary Instant __ 3 50 Jiffy Punch 3 doz. Carton ..._.- 2 26 Assorted flavors. FLOUR Vv. C. Milling Co. Brands filly White --.-.-.-__ 5 10 Harvest Queen --_---- 5 20 Yes Ma’am Graham, BPs 1 40 Lee & Cady Brands Home Baker -------- Cream Wheat -----_ FRUIT CANS Presto Mason F. O. B. Grand Rapids Biath mint) Tio Gne pint ..---. 7 40 One duart 8 65 Tau Salon 22.22.) Hi 55 FRUIT CAN RUBBERS Presto Red Lip, 2 gro. Gatton 70 Presto White Lip, 2 pro, carton 222-2502" — 76 GELATINE wen-O) 3) doz. 2 37 Mimste. 3 doz. 4 05 Plymouth, White ---- 1 55 Quaker, 3 doz. =.--- L 15 JELLY AND PRESERVES Pure, 30 1b. pails ---- 2 60 Imitation, 30 lb. pails 1 60 Pure, 6 oz.. Asst., doz. 90 Pure Pres., 16 oz.. dz 1 85 JELLY GLASSES S97., per doz. —-------_ 34 Margarine I. VAN WESTENBRUGGE Food Distributor to eS of Nut § Cream-Nut, No. 1 ---- 12 Perecola, INO. 1 —__--_-- 09 BEST FOODS, INC. Laug Bros., Distributors Nucoa, 1 Ib. ---------- 12 Monday, 1 ib. =. 2 09 Wilson & Co.’s Brands Oleo Certified —-~------------- Wit 10 Special Roll --~--------- 13 MATCHES Diamond, 144 box -- 4 Searchlight, 144 box-- 4 Ohio Red Label, 144 bx 4 75 Ohio Blue Tip, 144 bx 4 Ohio Blue Tip, 720-1c 3 *Reliable, 144 -------- *Wederal, i144 -------- Safety Matches Red Top, 5 gross case 4 a1 or MULLER’S PRODUCTS i 2 2 Spaghetti, 9 oz. Elbow Macaroni, 9 oz. Egg Noodles, 6 oz. Egg Vermicelli, Beg Alphabets, 6 oz.__ Almonds, Tarragona__ Peanuts, Vir. Roasted Pecans, 3, star Pecans, Jumbo Pecans, Mammoth -___. 50 Rickory (0002 og Salted Peanuts Almodns, Salted ~--_-___ 95 220 1b. baes Walnut California MINCE MEAT None Such, 4 doz. — Quaker, 3 doz. case _-_ Yo Ho, Kegs, wet, lb. 16 oz. Jar, Plain, doz. Quart Jars, Plain, doz. 5 Gal. Kegs, each __- 8 oz. Jar. Stuffed, doz. 10 oz. Jar, Stuff., 1 Gal. Jugs, Stuff., dz. NV enw PARIS GREEN 1s 23 ang og PETROLEUM PRODUCTS Including State Tax From Tank Wagon Red Crown Gasoline ~~ 15.3 Red Crown Ethyl ---- Stanoline Blue In Iron Barrels Perfection Kerosine ~- a8 a Gasoline 1SO-VIS MOTOR OILS In Iron Barrels Peavy ooo 17.2 Tx. Peavy 7.2 fuxtra heavy .-_--___ Transmission Oil Finol, 4 oz. cans, doz. , 8 oz. cans, doz. b. to a NEN NNN OVrOibs by bY be BO bo be on ! 1 BWAVWMVMFARARAAAAD 00 on Go Parowax, 20, 1 lb. 5 gallon, 400 count -- bo ol 5 Gallon, 500 --------- 7 2 Glass Picked_- 32 oz. Glass Thrown -- mo cone Or9syst MICHIGAN TRADESMAN Dili Pickles Bulk 5 Gak, 200 2 3 65 10 Gab; 680.22 11 25 49 Gab. 1506 os 30 00 PIPES Sob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Bicycle, per doz. -___ 4 70 Torpedo, per doz. _--_ 2 50 POTASH Babbitt’s, 2 doz. .... 2 75 FRESH MEATS Beef Top Steers & Heif. __-_ 13 Good Stts & Hf. _... IL Med. Steers & Heif. -_ 10 Com. Steers & Heif. -_ 09 Veal Top 222-0 12 Good: 22 11 Medium 220007. 9 Lamb ¥earling Lamb —22. 15 Good =. 14 Modiumy 202.0 02 10 POOr 2055 08 Mutton Good ee a 08 Medium, G20 0 06 (POOR 04 Pork hon, med... 09 Bitte, 22500 08 peouders 06 Spareribs: 2. 051% Neck bones 2. 03 Sriomiines: 05 PROVISIONS Barreled Pork Clear Back ___ 16 00@20 00 Short Cut Clear -___ 16 00 Dry Salt Meats S Betlies 18-29@18-10-8 Lard Pure in: tierces __._- 5 60 lb. tubs _-_--advance 4 50 lb. tubs __--advance % 20 lb. pails _.-_-advance % 10 lb. pails _-__-advance % 5 lb. pails -.--advance 1 3 lb. pails --_--advance 1 Conipound tierces --._. 8% Compound, tubs -_---- Z Sausages Boloena 22 13 TENOR 5 Branktore, 2 5 Pork (22 20 Neal ee 9 Tongue, Jellied —__.___ 25 Preaadeneese: 2 ko Smoked Meats Hams, Cer. 14-16 lb. @14 Hams, Cert., Skinned 16-18) Ib. 2 @14 Ham, dried beef Knuckles 20 @24 California Hams ~~ wl12% Picnic Boiled Hams @16 Boiled Hams --_----- @2z Minced Hams -_-_-_ q@i4 Bacon 4/6 Cert. --__ @14 Beef: Boneless, rump __-.@22 00 Liver Beet 2 ee 10 Calta 40 Pork 20 U4 RICE Fancy Blue Rose _- 3 50 Fancy: Head) 2.0. 06'4 RUSKS Postma Biscuit Co. 18 rolls, per case __-. 1 80 12 rolls, per case ---_ 1 20 18 cartons, per case__ 2 15 12 cartons, per case_. 1 45 SALERATUS Aarm and Hammer ~-- 3 75 SAL SODA Granulated, 60 lbs. es. 1 35 Granulated, 18-2% Ib. packages 22.0.2 1 10 COD FISH Middles: 2.002 05. 20 Peerless, 1 lb. boxes 19 Old Kent, 1 lb. Pure 27 Whole: Cod 11% HERRING Holland Herring Mixed, Keres 2. 76 Mixed, half bbls. Mixed, bbls. Milkers, half bbls. Lake Herring % Bbl., 100 Ibs. Mackerel Tubs, 60 Count, fy. fat 6 00 Pails, 10 lb. Fancy fat 1 & White Fish Med. Fancy, 100 Ib. zeros Dp 18 5 K K K K Norway -- S i vais 2. 28. 1 Cut Lunch Boned, 10 lb. boxes __ SHOE BLACKENING | 4 in J. Paste, dow... 1 Z. Combination, dz. r Driv Foot, doz. Shinola, doz. STOVE POLISH Blackne, per doz. Radium, per doz. Rising Sun, per doz. 654 Stove Enamel, dz. Vulcanol, No. 10, doz. Stovoil, per doz. SALT F. O. B. Grand Rapids 95 Colonial, 24, 2 lb. Colonial, 36-11% Med. No. 1 Bbls. Farmer Spec., 70 Ib. Packers Meat, 50 Ib. Cream Rock for ice cream, 100 Ib., each Butter Salt, 280 Ib. bbl. ¢ Block, 50 Ib. 20, 3 lb., per bale 28 lb. bags, Table Free Run’g, 3%, 26 oz. 2 Five case fots ._.___ 2 Todized, 32, 26 oz. — Wive case lots —--..— BORAX Twenty Mule Team 24, 1 Ib. packages -_ 3 48, 10 oz. packages -- 4 96, % Ib. packages _- CLEANSERS 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd., 18s, box 1 90 Bon Ami Cake, 18s__ Bro. Climaline,. 4 doz. _.__ § Grandma, 100, 5c ---- Grandma, 24 Large —_- Snowboy, 12 Large ~-- Milkers, Kegs __-------- 86 Milkers. DbIS. Bixbys, doz. eee i ; Black Silk Liquid, dz. Black Silk Paste, doz. | Enameline Paste, doz. Enameline Liquid, dz. BK. Z. Liquid, per doz. Colonial, Iodized, 24-2 Med. No. 1, 100 Ib. bk. Baker Salt, 280 1b. bbl. : 6, 10 lb., per bale _-_. to oo © Gold Dust, 12 Large 2 2: Golden Red, 74 —-..__. 4 25 La France Laun., 4 dz. 3 Old Dutch Clean., 4 dz. 3 4 Octagon, $69 —.-...._- 3 Hise, 405 ........-...... 3 20 Rinse, 249 5 2 Rub No More, 100, 10 OB. on ee oO de Rub No More, 20 Lg. 4 cneriees Cleanser, 48, ‘ Sani ‘Fiush, ¥ dow .. 2 Sapohea, 3 doz. —____- 3 Soapine, 100, 12 oz. -- 6 Snowboy, 100, 10 oz. -- 4 Speedee, 3 doz. __---- 7 Sunbrite. 505 _..___.._ 2 Wyandotte, 48s ------ 4 Wyandot. Deterg’s, 24s 2 SOAP Am. Family, 100 box 5 Crystal White, 100 ___ 3 Bt Bie Jaek, Ue 43 Fels Naptha, 100 box 5 Flake White, 10 box 2 Grdma White Na. 10s 3 5 Jan Rose, 100 box ... 7 Bairy, 100 box ...._ 4 Palm Olive, 114 box 11 Tava, 50 how ....... 4 25 Octagon. tae... Purmme, 100 box _.__..- Sweetheart, 100 box -- Grandpa Tar, 50 sm. Grandpa Tar, 50 lige. Trilby Soap, 100, 10c Wiliams Barber Bar, 9s Williams Mug, per doz. SPICES Whole Spices Allspice, Jamaica --.. @24 Cloves, Zanzibar -.-- @36 Cassia. Canton ._.... @24 Cassia, 5c pkg., doz. @40 Ginger, Africa. _..._.._.. @19 Missed, No. f°... @30 Mixed, 5c pkgs., doz. @45 Nutmegs, 70@90 ----- @50 Nutmegs, 105-110 ____ @48 Penoper, Black _______ @23 Pure Ground in Bulk Allspice, Jamaica ---. @25 Cloves, Zanzibar ---- @45 Cassia, Canton ._.__. @25 Ginger, Corkin _..___. @27 Mustira ... @ 26 Mace, Penang ——...... @85 Pepper, Black —_.._..__ @25 Wines 34 @3 Pepper. White --_----- @38 Pepper, Cayenne ---- @36 Paprika, Spanish ---- @36 Seasoning Chili Powder, 1% 02.-- Celery Sait. ¢ oz, ——_.. Saea, 2 Of. —_-__.--. Onion Sake 1 35 Cons 1 35 Ponelty, 344 oz. ---— 3 25 Kitchen Bouquet ---- 4 5 Leaure: Leaves ....... Marioram. 1 02. —_____ Savory, 1 of). 2. Whvnie 2 6¢, Tumerei, 146 oz. —__.. STARCH Corn Kingsford, 24 lbs. —--- Powd., bags. per 100 Argo, a4. 1 lb. pkgs. 1 Gloss 24, 1 Ib. pEgs. Arzo, 12, 3 Ib. piss. Areo, & 5 Ib. DESS.._ Silver Gloss, 48. Is —- Blastic, 32 pikes. —.— ‘Pieer, 44-1 2 Tiger. 50 Ws. -__..__.. SYRUP Corn Blue Karo, No. 1% -- Blue Karo, No. 5, 1 dz. Blue Karo, No. 10 — Red Karo, No. 1% -_ Red Karo, No. 5, 1 dz. Red Karo, No. 10 _._- Imit. Maple Flavor Orange, No. 114, 2 dz, ¢ Orange, No. 5, 1 doz. 47 Maple and Cane Kanuck, per gal. _.__ Kanuck, 5 gal. can -. 6 5 Grape Juice Welch, 24 pint case... Welch, 36-4 oz. case_. < Welch, 12 quart case 4 4 $ , COOKING OIL Mazola Fints. 2 des —.__.__._.. a Quarts. 1 doa, <2. 4% Half Gallons, 1 doz. walions, % doz, —-..— T 2 4 mes bo ot Olbo Orbs cs omc Ne Q-ib ary CT bbe bet OTT bort <<} ~1 or be MOO CS Tats O10 Go Go be Go Go Oo co wo TABLE SAUCES Lee & Perrin, large_. 5 75 Lee & Perrin, small_. 3 35 Pauper: 2.4. 1 60 Royal Mint ......-.... 2 40 Tohused. S04)... 4 25 Sho You, 9 oz., doz... 2 25 A-l, are .... 4 75 A-k WATE 2 2 85 Caner 2 of) 2. 33 TEA Blodgett-Beckley Co. Royal Garden, 2 hi a Royal Garden, %4 Ib. 77 Japan WOOGIE oc cece 22@27 Crete ... 36@40 Paney ... 42@52 moO. 1 Meee oa 47 1 lb. pkg. Sifting ._. 11@12 Gunpowder Cnheee 2 40 Paney 2...25.2445..4.. 47 Ceylon Pekoe, medium —........ 48 English Breakfast Congou. medium ..... ae Congou, Choice _--. 35@36 Congou, Fancy ---. 42@43 Oolong Medium —......_.. eae 3g GROite = 45 Pane 2. 50 TWINE Cotton, 3 ply cone <.... Cotton, 3 ply Balls ..... 27 VINEGAR F. O. B. Grand Rapids Cider, 40 Grain 17 White Wine, 40 grain__ 20 WICKING INO. 3. ner grosga 80 ING. , Der grOde No. 2. per gross No. 2. per groes ...... Peerless Rolls, per doz. 90 tochester, No. 2. doz. 50 Rochester, No. 3, doz. 2 00 bee Lavo. per Gon... 75 WOODENWARE Baskets Bushels, Wide Band, wood handles -_-_-- 2 00 Market. drop handle__ 90 Market, single handle 95 Market, extra ao 2 eo Spent, Wrle 2 8 50 Splint, medium —.... 7 50 Splint, small 6 50 Churns Barrel, 5 gal., each —. 2 40 Barrel, 10 gal., each_. 2 55 3 to 6 gal.. per gal. .. 16 Pails 10 qt. Galvanized __.. 2 60 12 qt. Galvanized — 2 85 14 qt. Galvanzed _____ 3 10 12 qt. Flaring Gal. Jr. 5 00 416 at. Tin Dairy 4 00 Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes. 70 Mouse, tin, 5 holes —_ 65 hat, Woot... 1 Of Rt, SUT ie 1 00 Mouse, spring ...._.__ 20 Tubs Large Galvanized ___. 8 75 Medium Galvanized __ 7 75 Small Galvanized ____ 6 75 Wasnboards Banner. Giobe _......_. 5 50 arass, Single —_.......... 6 25 Glass, siigie ............ 6 00 Double Peerless —.---. 8 50 Single Peerless —~----- 7 50 Northern Queen ---~-- 5 50 Universal... 7 25 Wood Bowls 1S ine Rotter _........ 5 00 lh im, Batter .......... 9 00 7 mi. Battier ......... 18 00 18 in. Butier ........, 25 00 WRAPPING PAPER Fibre, Manila, white__ 05 No. 1 roe 2... 06% Ratehars I} Fu... 06 Krart ow 05 KATE BEI ecco nn 09% YEAST CAKE Maisie, ¢ doa. ......... Sunlight. 3 doz, —..__- Sunlight, 1% doz. -_-- Yeast Foam, 3 doa. .. 2 Yeast Foam, 1% doz. 1 35 hr bo bo wool o YEAST—COMPRESSED Fleischmann, per doz. 30 Red Star, per doz. -.-. 20 ' aera A I ac Regi Pareto oaiing sihssinnialilritniaitiaes iain BOS stent cra cote Mena ne oat Set tte ait ee ee SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins Association Business Office, 907 Trans- portation Bldg., Detroit. New Vigilance Needed at Retail. There i's nothing so much needed in American business ‘today as @ more scrupulous regard for the fair rules of trade, A prominent merchant recently said, “I niever thought I'd live to see the day when tto be solvent was a liability.” That merchant hadi faced—niot the regular competition of good's, fashion and service, but was being biitterly pushed by a competition using bank- ruptcy, insolvency, lease breakage and many other ttnicks of price. On his part, he was buying shoes. in the regu- lar way, at regular prices, paying a regular rent, negular salaries, using earnest advertising and hoping that that itrue combination would result on a mild profit for the capital and enengy invested, Competition, however, received a cut in renlt through thireatt of possible bonk- ruptcy without it, Then, by cunning trick, eliminated several unprofitable leasics and finally brought about a friendly petition into bankruptcy so that thie charitable creditoirs were satis- fied with 40 per cenit. on the dollar. At this stage advertising space shrieked prices and values and the result was a competition for the regular fellow that was impossible tto beat, All thie card's were manipulated ito his disadvantage. Honor anid honesty were penalized, All that that merchant could dio was to hide in a cyclone cellar until the tornado swept everything clean, There was nothing else for him to do, Tihis he did know—that the advantages com- petition received by its many tricks would not be profitable in the end: for strange ‘to relate, such practices dio not bring the expected rewards. In his casile he knew that over the long pull, his methiod's and his standards would prevail, He knew thalt competition would be subject to the “softening” influences andi tthalt after the windfall, they would be up aguaiinst at im the regular give anid: take of steady busi- ness. But, even alt that, he was hurt. The shoe merchant with a reputa- tion for thomest amid) fair diealings—diis- likes disorder, waste, confusion, graft, delay and any obstruction that inter- feres with negular and right business. Where itthene should be diefintite stand- ards, there ane nionie. Where there should: be ideals of business, there 1s a void, That merchant mow feels that the situation has reachedi the point sio that to survive tthe merchants of a town ane practically forced! into: co- operation anid into setting up stand- ards for retailing. He feels that threine are immeasurable benelfits accruing from jany agingementt to act uncfoirmly so that competition cam be on the bass of rivalry in selection and rivalry tm service. In recent yieairs there has been a die- cided tendency on the pant of retail merchants to raise the standards of business conltactss) with consumers in. the public at Jarge. As a result, the public has a knowledge of retailing MICHIGAN TRADESMAN practiices andi aim appreciation of thie general standards. In many castes, the public has been the sole gainer for it is protected in its punchasiing—goodis may ‘be retunned wilthout rhyme or reason, The rules of thie game are such as tio make it sitrilct flor the melr- chant anid “soft” for thie public. Back of it all there is a vital businesis principle at stake, The public has conifidence in. ithe merchant because of thie unwritten stanidards applicable to all merchandise in all stores; but thie samie vigilance thas not? been called forth to protect either an individual merchant or a major group of mer- chants who dio business accondting ito ithe ‘ethics and sitanidards and rules of tthe ‘gamie, Several weeks ago we published a set of standards which might be ac- ceptable Ito groups of merchants in cities and towns. We have had some responses from, serious-miindied mier- chanits who believe thalt dit tls) mow pols- sible 'to establish rules for fair, honest dealing. There are unmistakable signs that merchants: aire beginnling to appreciattie the meed for collective action, unified promotion anid senisible sitanidards of operation, Unless something of the sort is developed, there will be no pleasure or profit or public service in retailing —iBoot and Shoe Recorder. —_—_ +—__ Words and Meanings. Despite dictionaries and_ treatises, words remain only close approxima- tions of thought. The English lan- guage never has been crystallized and never will be. And no better example of the difficulty of pinning words down and saying they mean thus and so can be found than in the law courts, as Dr. A. M. Dobie, former professor of law at the University of Virginia, aptly demonstrated in an address here a few days ago. The word “mile,” for instance, as Dr. Dobie pointed out, has been de- clared by high courts to be either “one mile as the crow flies” or “5,280 feet by crooked paths or devious byways.” Kansas courts have ruled that the sun- flower is not a weed, the North Caro- lina courts have said a goat was not “cattle,” and the Supreme Court of Georgia once declared that a water- melon is “both a fruit and a vegetable.” But words change not alone in the courts of law. Popular usage has al- tered them even more often. ‘“Car- toon,” for instance, once meant only a drawing. Michelangelo made car- toons which were mere sketches of work he intended completing later. To- day a cartoon is commonly accepted to mean a comical or satirical drawing. > Everyone to-day thinks of a rug as a floor covering. Once a rug was a head of coarse, matted hair. “School” once meant a dispute or a learned dis- cussion. “Spring” at one time meant a grove or a piece of woodland. And in these days of taxation troubles it is comforting to know that the word “tax” once meant to indulge in ridicule, while “taxation” was, in Shakespeare’s day, literally as well as figuratively, a scandal. ——_»++ Most idealists are looking for a ma- terialist to back them. June 1, 1932 $475,000.00 HAVE YOU RECEIVED YOUR SHARE? This amount has been paid to our policyholders in dividends since organization in 1912. Share in these profits by insuring with us 2 MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. LANSING, MICHIGAN Mutual Building Phone 20741 WE GIVE YOU An Audit of your Policies Correct Insurance Coverage Engineering Service Fire Prevention Advice Rate Analysis Prompt Loss Adjustment Saving in Cost GUOLO For sound insurance protection write THE MILL MUTUALS AGENCY 208 NORTH CAPITOL AVENUE : LANSING, MICHIGAN Phone 20741 BRANCHES GRAND RAPIDS— Grand Rapids Trust Building DETROIT— Transportation Building (Michigan’s Largest Mutual Insurance Agency) June 1, 1932 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. In view of the recent information which has come to the Reaml of Ras- cality, it advises its patrons to refrain from having any dealings whatever with the First National Clearing Co., the World Wide Adjusting Association or the Robison National Clearing Co. An authority which has made a care- ful investigation of these concerns writes the Realm as follows: “The Robison National Clearing Co., Inc., Albany and New York, N. Y., has been criticized in complaints received by Better Business Bureaus. It is claimed to have been slow in making settlements and rendering re- ports; to have failed to heed clients’ requests that collection efforts be dis- continued; to have employed solicitors who in certain instances fabricated lists of debtors or obtained same under false pretenses. The Robison organ- ization is associated with the First Na- tional Clearing Co. and the World Wide Adjusting Association, collection agencies also. “The contract provides, “Claims not in process of adjustment will be re- leased upon request in nine months.” There is no release provision covering the release of accounts in process of adjustment. “This company’s contract, like the agreements of several similar agencies, is stringent. Here again are clauses calling for 50 per cent. commission on the first $100 collected and on instal- ment collections. If after the first $100 is collected the agency collects by instalments, the client will be assessed the full 50 per cent. The client is also obligated to remit immediately to the agency commission on payments made to him, although there is no provision requiring the company to act with like promptness.” After promising the Realm in its let- ter of May 21 that it would return the claims of N. J. DeWeerd, of Hudson- ville, the World Wide Adjusting Co. has failed to do as it agreed, showing very plainly that the organization is fraudulently conducted in more ways than one. It has also written two other victims that it would return their claims—obtained by fraud—under cer- tain conditions which no honest or- ganization would insist on. We pity the merchants who have been victim- ized by these sharks. Companies dealing in a variety of products, including novelties, special devices, clothing, soft drinks and pa- per, have signed stipulations with the Federal Trade Commission agreeing to cease use in advertising of words which tend to misrepresent their prod- ucts to the purchasing public, as fol- lows: Copartners selling women’s hosiery by mail order, have agreed to stop the use of the word “manufacturing” in ways that would deceive purchasers into believing that they own, control or operate a mill or factory wherein the products sold by them are manu- factured, when such is not the fact. MICHIGAN TRADESMAN They will also not advertise that their agents sell directly from the factory or that the copartners have purchased machinery for the manufacture of their producst, when this is not true. They will also cease use in advertising of the word “silk” in any way as to de- ceive buyers into the belief that their products are composed of silk, the product of the cocoon of the silk worm. However, if such products are com- posed in substantial part of silk, and the word “silk” is used to describe them, it shall be accompanied by some other word in type equally as conspicu- ous to indicate that the products are not composed wholly of silk, but are made in part of a material other than silk. The copartners will not adver- tise that their products are knitted or fabricated in some special manner which renders them run-proof, or that the so-called “lock-stitch” is knit into such products, when such are not the facts. A corporation manufacturing soft drinks will no longer use the word “Vichy” in conection with the word “artificial” or with any other words in advertising or on labels, or in any way so as to deceive buyers into believing that its product is a Vichy or an arti- ficial Vichy, when such is not the fact. A corporation manufacturing an al- leged alarm device for attachment to or use in automobiles, will cease us of any and all statements and pictures in advertising which would deceive pur- chasers into believing that its product is a vocal one capable of emitting words of warning, when this is not true. Statements and representations to the effect that its products are hand- made or woven by hand, when such is not the fact, will be discontinued by a corporation dealer in antiques and selling hooked rugs and alleged co- lonial coverlets. A corporation manufacturing sport clothing will cease use of the word “horsehide” in connection with the word “genuine” or any other words, or in any way so as to deceive purchasers into the belief that its products are made from the hide of a horse, when this is not true. The word honey will no longer be used in advertising or in any other way by a corporation selling a Fly- Catcher, so as to deceive purchasers into believing that its product is com- posed of honey or that the ribbon thereof fhas been treated with honey, when such is not the fact. A corporation manufacturing book, writing and printing papers will stop use of the word “Nippon” in conjunc- tion with any other words or pictures, in ways which tend to deceive pur- chasers into the belief that its products were made in Japan, when such is not the fact. Representations which tend to de- ceive purchasers into the belief that the objects represented on the contain- ers in which its products are packed can be constructed with the magnetized sticks or other parts contained therein, when such is not the fact, will be dis- continued by a corporation manufac- turing toys. Use of the word “cobalt” or any de- rivative or colorable variation of the word as part of its trade name or a as designation for any of its products not containing cobalt, so as to imply that they are of cobalt, will be discontinued by a corporation manufacturing safety razor blades. —_—__+->—____ OUT AROUND. (Continued from page 9) As a boy of 13 he went to work in a hotel in Salisbury, N. C., and there gained his first experience in the work that was later to bring him recognition in the hotel circles of the country. Mr. Townsend had early personal association with John Tellman, Na- tionally-known steward. Tellman was steward at the Phillips House in Dayton, where Mr. Townsend was employed from 1891 to 1893. Mr. Townsend's first executive posi- tion was with the Neil House in Columbus, where he was employed in 1900 as assistant manager. He re- mained there ten years and in 1910 became manager of the Grand Pacific Hotel in Chicago and remained there five years. In 1915 he left the Grand Pacific to accept a position as manager of the Boody House in Columbus. In 1917 and 1918 he was manager of the West- cott at Richmond, Ind. Then for a period of eighteen months in 1918 and 1919, he was manager of the Windson- Clifton Hotel in Chicago. Mr. Townsend came first to St. Joseph in December, 1919, to succeed E. A. Richardson as manager of the old Whitcomb. E. A. Stowe. —_++>—__—__ Diversification in Buying a Bond. An ancient proverb emphasizes the unwisdom of putting one’s eggs in one basket. Andrew Carnegie is credited with the advice to put one’s eggs in one basket—and watch that basket. These two advices are not as opposite as might appear. They were addressed to different types of investors; one group devoting energy to building of large enterprises and the other inter- ested in conserving their wealth. Con- sequently, the two advices have their rightful places in financial advice. Diversifying one’s investments should not replace a selection of securities. The investor who buys five poor bonds is no better off than if he had bought only one issue. Diversification pro- tects the investor against unforeseen calamities. Necessity for diversifica- tion is granted by the average person and it is just a question of what per- centage should be placed in the vari- ous groups. There is no set percent- age that can be applied to each in- vestor’s holding as each individual has a separate idea and many times con- siderable of his funds are in his own business. However, you will find that colleges and leading insurance com- panies are divided as follows: Raiis about 35 per cent., public utilities 35 per cent., industrials 15 per cent. and the balance in Government bonds, In stocks, rails were 23 per cent., utilities 21 per cent., industrials 52 per cent., and bank stocks 4 per cent. The above principals are good stand- ards for the investment of funds of an individual. An investor should put the bulk of ‘his funds into sound bonds and a portion of it into common stock. He should select a list of high grade rails, utilities, industrials and the bal- ance in Government securities. In diversifying his holdings, an in- vestor should not buy all highly mar- 23 ketable securities or slow issues but a proper proportion between the two, avoiding the sacrifice of yield or prin- cipal in case of liquidation. An investor should also diversify as to maturities. If the investor will learn the principal of diversification and distribution of funds over a large list of bonds, he will find the invest- ments will work out in a satisfactory way; even in markets such as we are having at this time there are available sound securities. Jay H. Petter. —_—_++ > A new tubeless rubber tire for trac- tors cam be applied to standard solid- tire wheels, is said to give greater cushioning and traction than either pneumatic or solid tires. GREENE SALES CO. SPECIAL SALES CONDUCTORS Reduction — Money-raising or Quitting Business Sales. 142 N. Mechanic St. Phone 9519 JACKSON, MICHIGAN Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS - Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. ~ POSITION WANTHD—As buyer in gro- ceries. F. G. Faber, Mendota, Ml. 520 _ For Sale reasonable. National cash register, very Style Shop, Owosso, Mich. 526 For Sale—Variety and general mer- chandise store, stock and building. $4,000. Live town. Corner location. Here forty years. Sickness the reason for selling. Address No. 527, c/o Michigan Trades- man. 527 Vil pay cash for any stock of mer- chandise, none too large or too smail. Write, phone, or wire. L. LEVINSOHN, Saginaw, Mich. fF b % f ‘ § 4 24 Ackerman Electric Supply Co. in Hands of Receiver. The Ackerman Electric Supply Co. has been placed in receivership by the Kent Circuit Court. Edward DeGroot, Secretary and Manager of the Grand Rapids Credit Men’s Association, has been designated by the court as tem- porary receiver. The company owns its warehouse at 325 Scribner street, for which it paid $25,000 and on which there is a mortgage indebtedness of $12,000. Mr. Ackerman claims he has merchandise on hand aggregating $20,- 000 and book accounts which amount to $25,000. The merchandise indebted- ness, as filed in the office of the coun- ty clerk, amounts to $30,304.90. It is distributed among 133 creditors in the following amounts: oe & Dilley, Grand Rapids ~---$ 25.35 G. Dun & Co., Grand Rapids _- 135.21 Fire Equip. Agency, Grand Rapids 5.23 Franklin Press, Grand Rapids -.-- 3.45 General Office Equip. Corp., N. Y. 85.00 G. R. Credit Men’s Ass’n., G. R. 75.00 G. R. Electric Club, Grand Rapids 45.00 G. R. Herald, Grand Rapids ------ 118.90 G. R. Press, Grand Rapids -------- 52.00 Huizenga & Holwerda, Grand Rap. 15.65 Interstate Motor Frt. Corp., G. R. 2.57 Kent Awning & Tent Co,, G. R. -- 7.50 C. J. Litscher Electric Co., G. R.-. 10.00 Wm. Messinger, Grand Rapids -__- 24.50 Meyer Transfer Co., Grand Rapids 7.12 American Laundry, Grand Rapids. 2.50 Milner S. Ballard, Grand Rapids 6.00 City of Grand Rapids —------~---- 2.88 Western Union Telegraph Co., G. R. 8.25 Consumers Power Co. --(Undetermined) Mich. Bell Telephone Co., G. R. -- 78.15 Robt. O’Brien, Grand Rapids ---. 5.00 Lawrence Scudder Co., Grand Rap. 170.00 Universal Car & Service Co., G. R. 48.21 Adam Brown Co., Grand Rapids.._ 2.00 American Elec. Heater Co., Detroit 38.16 ‘American Excelsicr Corp., Chicago 3.27 Armstrog & White, Pittsburgh -.- 83.08 Associated Truck Lines. Grand R. 2.42 Birtman Elec. Co., Chicago ------ 74.15 Bixby Office Supply Co.. Grand R. 8.32 Bond Supply Co., Kalamazoo —--~-- 80.00 Brandt-Dent Co.. Watertown, Wis. 39.19 Kester Solder Co., Chicago -------- 32.06 Landers Frary & Clark, New Britain. Conn. —-_-_-- 3.09 Madison Equip. Co.. Cleveland, O. 15.00 Majestic Metal Spinning & Stamping Co., Brooklyn, New York ------ 52.10 Mansfield Elec. Hdwe. Co., Mans- Geld, Ohio 1.00 Midwest Chandelier Co., Kansas City, Mo. 20 164.40 Nat 1 Electric Products, Pitasburg 1,381.50 Newman Mfg. Co., Cincinnati __-. 100.00 Noblitt Sparks Indust., Indianapolis 2.12 Wim. R. Noe & Sons, New York -- 160.98 Paine Co., Chicago ~--------------- 45.25 J. W. Parker, Montery. Mass, ---- 21.00 Paulding, Inc., New Bedford, Mass. 76.41 Porcelain Products, Inc., Findlay, O. 3.64 Prima Mfg. Co., Sidney, Ohio ---- 40.00 Reading Elec. Co., Cicago -------- 21.44 Reed Mfg. Co., Erie. Pa. ---------- 85 Richards Mfg. Co., Grand Rapids -76 Sarles Merchants Police, Grand R. 20.00 Saylor Elec. Co., Detroit ~--------- 130.00 A. L. Searles, Grand Rapids ------ 6.31 Shapiro & Aronson Co., New York 21.10 Square D. Co., Milwaukee -------- 169.47 Standard Elec. Stove Co., Toledo 17.42 Steelduct Co., Youngstown, Ohio 1,656.56 Sylvania Detroit Co., Detroit ~---- 154.09 Universal Microphone Co., Ltd., Inglewood, Calif. ~--------------- 7.05 Vv. C. Plating Co., Grand Rapids_- 9.15 Van Cleef Bros., Chicago -------- (62 Van Sicklen Corp., Elgin, Ill. ------ 40.28 Victory Lamp Co., Pniadelphia —--- 7.70 Weatherly Co., Grand Rapids ---- 2.43 Beardslee Chandelier Mfg. Co., Chicago -~----------------------- 152.15 Hammond Clock Co., Chicago ~--- 159.58 Reliance Press Co.. Grand Rapids 6.50 Bright Light Reflector Co., Brooklyn 19.97 Brown & Sehler Co., Grand Rapids 8.64 Burgess Battery Co., Chicago ---- 241.49 Bussman Mfg. Co., St. Louis ----~- 190.34 Central Mich. Paper Co., Grand R. 1.41 Cities Service Oil Co., Grand Rap. 256.77 Consolidated Lamp & Glass Co., Corapololis, Pa. ------------------ 64.57 Continental Chandelier Co., Cleve- as S. H. Couch Co., Inc., Norfolk Downs, Mass. —------------------ 5.48 Crescent Street Floral Co., G. R. 31.00 Crescent Tool Co., Jamestown, N.Y. 1.23 Dale Bros. Excelsior Pad Co., G. R. 22.91 Daybrite Refiector Co., St. Louis_- 27.50 Detroit Electric Co., Grand Rapids 14.78 Dongan Elec. Co., Detroit ----.--- 61.96 Edison Gen. Elec. Appliance Co., Chicago —.__----_---------_------ 5.21 Efcolite Corp.. Trenton, N. J. --—- 81.11 Elco Tool & Screw Corp., Rockford, a Erskine Glass & Mfg. Co.. Wells- burg, W. Va. -------------------- 54.87 Faries Mfg. Co.,; Decatur, Ill. ---- 144.66 Fitzgerald Mfg. Co., Torrington. Conn, _.-------.------.---------- 29.25 MICHIGAN TRADESMAN Fleron & Son. Trenton, N. J. ------ 14.75 G. E. Vapor Lamp Co., Hoboken, N. J. 33.74 Gerlach Barklow Co., Joliet, Ill. 32.76 Globe Register Co., Chicago ------ 50.00 G. R. Art Glass Co., Grand Rapids 8.88 Greist. Mfg. Co., New Haven, Conn. 34.50 Gwilliam Mfg. Corp., Philadelphia 29.19 Hankséraft Co., Madison, Wis. -- -bD Heyboers Drug Store, Grand Rap. 12.59 Indianapolis Appliance Co., Indian. 31.50 Inland Glass Works, Inc., Chicago 1.00 Jefferson Glass Co., Follansbee. RV Von ee ee -65 Jewell Elec. Instrument Co., (hicaro 2 oo 67.20 Johnsonburg Radio Corp., John- Sonbure, © A. 2255 1.40 Slager Plumbing Supply Co.. G. R. 3.15 Smith Floral Co., Grand Rapids -. 9.00 Teesdale Mfg. Co., Grand Rapids... 11.65 Tisch Hine Co., Grand Rapids --. 2.70 Transco Envelope Co., Chicago --. 177.00 United Autographc Register Co., Chitasy 22 159.63 American Electrical Switch Corp., Minerva; Ohio ——-.._._-_-____ 1,392.24 Anaconda Wire & Cable Co., Phiceeo 2.2 1,572.81 Appleton BHlec. Co., Chicago -- 2,376.47 Arrow Blec. Co.. Hartford, Conn. 2,113.10 Colts Patent Firearms Co., Hart- ford: conn. 20 2,100.00 Delco Light Co., Rochester ~------- 407.50 Elec. Serv. Supplies, Philadelphia 100.00 Electromaster, Inc., Detroit —---- 1,374.30 Gruber Bros., New York --------- 188.54 Johnson Fan & Blower Co., Chicago 416.40 Mac-Bet Evans Glass Co., Char- lepet 6 Pas oe 500.49 Nat’l Stamping & Elec. Wks., Chi. 455.13 National Lamp Works, Detroit -- 1,789.12 Porcelier Mtg. Co., Greensburg, Pa. 315.72 Radiant Lighting Fixture Co., N. Y. 400.69 Reliance Auto Lighting Co., Racine, Wis. 393 John C. Virden Co.. Cleveland -~ 5,320.35 Hazard Ins. Wire Wks., Chicago 100.00 G. R. Community Chest, Grand R. 35.00 Y. W. C. A., Grand Rapids ------ 10.00 Monn. 2 150.00 Knox Porcelain Corp., Knoxville, Hatfield Wire & Cable Co., Piticide ON. 3. a 523.94 VandenBosch & MeVoy, G. R. —- 161.72 Mills Mutual Agency, Grand Rap. 2389.95 Hollow Ware Trade Featureless. The metal hollow ware trade con- tinues inactive in both wholesale and retail branches. Stores offering ster- ling silver hollow ware to retail around $3 say the merchandise: is neglected by consumers. Pewter priced at 99 cents also fails to attract shoppers. Selling agents and manufacturers, com- plaining of the lack of interest shown by buyers, insist that price reductions on current goods have created little interest among retailers. The call for June merchandise is slight in the last few days, but sales agents expect a fair volume of last minute orders next week. ——__»—a———_ Flat Glass Demand Disappoints. Hopes of the flat glass industry in improved automobile production and an upturn in building construction have not been fulfilled. While demand for safety glass and other automobile glass is somewhat better than a month ago there is neither vim nor bulk to the current demand. A slight gain in demand for home and table glassware is indicated from factories, both hand : system and automatic production. Warmer weather has brought increas- ed enquiries for beverage ware from bottle factories. —_22 > Noise To Kill Germs. Within the memory of men who are still in business, the great Frenchman, Louis Pasteur (and, by the way, any- one with a scientific turn of mind will find his life by Vallery-Radot fascinat- ing), showed the wine makers of his native country how to keep their prod- uct from turning sour—by the suc- cessive application of heat and cold. Many cried out that the heat would ruin the taste of the wine; but were proved wrong. Since then, the pro- cess, known to all of us as pasteuriza- tion, has safeguarded the milk of mil- lions of the world’s children, and has been extended to other liquids, too. Hence current interest in a method of food protection now to be tried out by an American corporation. The new process kills bacteria, not by heat, but by sound! Two scientists from Texas Christian University reported it to the American Association for the Advance- ment of Science last December, and have since improved it. With power taken from an ordinary lamp socket, a hundred quarts of milk can be treated in a single hour, in a glass processing chamber no longer than the human fist. The inventors claim that by their method, they can reduce the bacteria count in milk which has already been pasteurized. No heat is used at all; the milk may be ice cold when treated. If found com- mercially practical, the new process may have as wide a field in the treat- ment of grape juice, cider, tomato juice and other fruit products—medical serums, too—as in the sterilization of milk, a Business success, concededly, ig not everything. If it were everything, in fact, it would be nothing. It might keep the race alive, but what would be the use of keeping a race alive if it June 1, 1932 had nothing more to do than to keep alive It is culture and art and ideal- ism, it is religion and spiritual aspira- tion, which give a meaning to life. Material success is important only because it makes all these other de- velopments possible. Getting a living is imperative if we hope to achieve life; but getting a living successfully does not necessarily mean successful living—Edward A. Filene. —_ 2+ + >__ One of the most fundamental social interests is that law shall be uniform and impartial. There must be nothing in its action that savors of prejudice or favor or even arbitrary whim or forgetfulness. Therefore, in the main, there shall be adherence to precedent. There shall be symmetrical develop- ment, consistent with history or cus- tom when history or custom has been the motive force, or the chief one, in giving shape to existing rules, and with logic or philosophy when the motive power has been theirs. But symmetrical development may be bought at too high a price. Uniform- ity ceases to be good when it becomes uniformity of oppression.—Judge Ben- jamin Nathan Cardozo. With too many people charity is more of a fad than a virtue. hundred table needs uperiority such as only Hekman The Bakers can impart Wolverine Soda Crackers Oeoaine ind Rapids, Mich. Supreme Achievement in Cracker Baking QUAKER CANNED FRUITS Apricots Fruits for Salad Grape Fruit Peaches Pears Pineapple Rich in Quality-Low in Price Satisfied Consumers Sold only by Independent Retailers LEE & CADY YOUR Selling Cost is less when you stock goods of known value. Especially when the price has been established by the manufacturer and you realize your full profit as you do on KG Baking Powder Same Price for over 40 years 25 ounces for 25c A fair price to the consumer and good profit for you. Why ask your cus- tomers to pay War Prices! It will pay you to feature K C Millions of Pounds Used by Our Government Cr AS We Believe You Are Entitled to a Profit on All Merchandise You Handle or is Distributed to Your Customers We don’t believe in the distribution of free samples or free merchandise to the consumer unless such merchandise pays the merchant his full profit which includes the expense of handling when handled by him. 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