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Forty-ninth Year GRAND RAPIDS, WEDNESDAY, JULY 20. 1932 Number 2548
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OUR LOVED AMERICA

Ud OU

God built a continent of glory and filled it
with treasures untold.

He studded it with sweet flowing fountains
and traced it with long winding streams. =

He carpeted it with soft rolling plains and
columned it with thundering mountains.

He planted it with deep shadowed forests and
filled them with song.

Then he called unto a thousand people and

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DI summoned the bravest among them. : :

| They came from the ends of the earth, each

bearing a gift and a hope. The glow of

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hearts the glory of hope.

And out of the bounty of earth and the labor

5 of men, out of the longing of hearts and z
ay the prayers of souls, out of the memory of SE
ages and the hopes of the world, God
fashioned a nation of love, blessed it with
: purpose sublime and called it America.

= Rabbi A. H. Silver.

 

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Quality
for 79 years.

the MONARCH Way

“See It in Glass—Buy It in Tin”

ese is no guesswork for you or your customers.
Exactly what you see in glass—the same high quality,
perfect condition, size, style, full pack and true value
—that is what you get in tin. We loan you Display
Brackets. You can secure Display Tables, Pickle Stand,
Flood Lights, Price Tags—all on attractive terms.

Monarch Finer Foods are sold only to Independent Merchazts

ponnnnn-- ===" MAIL COUPON NOW------------ .
1 REID, MURDOCH & CO., Drawer R. M., Chicago, IIl., Dept. !
Please tell me about ‘The Monarch Way” to larger sales. 9 MT-7 |

! Name.

 

 

 

 

 

A. the canned foods you feature grown
and packed
in your home

state?
W. R. Roach & Co.,

Nhe brand (Gf

you know. ae

Grand Rapids, main-
tain seven modern
Michigan factories
for the canning of
products grown by

Michigan farmers. A complete line of canned vegetables and fruits

 

 

Corduroy Tires

Known from the Canadian Border to the Gulf—and from New
York Harbor to the Golden Gate—the Corduroy Tire has in ten
years gained a reputation for value, for superlative performance
and dependability that is second to none

The Corduroy Dealer organization dots the nation’s map in
metropolis and hamlet. It is an organization that swears
allegiance to the Corduroy Tire because of long years of unfail-
ing tire satisfaction to the motorists of the country.

Go to your Corduroy Dealer today. Ask to see the tire. Big—
Sturdy—Handsome in all its strength and toughness, the Cor-
duroy Tire will sell itself to you strictly on its merit.

CORDUROY TIRE CO.
Grand Rapids, Mich.

 

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING

MICHIGAN

   
 

G R A N D RA,PID S ,

 

 

Coffee

The feature of the Amer-
The cost

per cup of the best is so

 

ican breakfast.

small that quality coffees
should always be recom-
mended.

Brands on which the
quality is remembered long
after the price is forgotten:
Morton House Imperial
Quaker Majestic
Nedrow ‘Breakfast Cup

Boston Breakfast Blended

Sold only by Independent Dealers

LEE & CADY

 

 

 

    
  
  
 

— ae

 

 

 

 

 

  

   

Forty-ninth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

DEVOTED TO the best interests of business men,

SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cente
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoftice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

 

 

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

SOME TRENDS IN TRADE.

 

Sidelights on the General Business
Situation.

It wasn‘t such a_ bad _ fortnight.
Wholesale commodity prices turned up
for the first time in ten weeks, steel
prices were firm, automobile produc-
tion held close to the high levels of the
year, bank clearings increased, liabili-
ties involved in commercial failures de-
clined, and the Lausanne conference
came to a more or less successful ter-
mination.

Against these encouraging factors
are arrayed further decreases in freight
car loadings, a decline in steel output
to 12 per cent. of capacity, an apparent
increase in the hoarding of currency,
an increase in the number of failures.

Is the farmer coming back? He is
~—riding on a hog—so they are saying
in the Middle West. On June 8 hogs
were selling at $2.90 a hundredweight.
On July 8 the price was $5.50. A
month ago cattle brought $6.75. Now
they bring $9. The increase seems due
to a combination of economic laws and
careful planning. Low prices had dis-
couraged farmers from sending their
stock to market. The packers did all
in their power to keep receipts of stock
light and to demand the highest qual-
ity. The livestock market closed its
futures market so that it would be im-
possible to demoralize the market
artificially. Advancing quotations for
livestock. usually bring similar rises in
corn and wheat prices. The fact that
the Farm Board is no longer buying
wheat and that it has sold or given
away most of its stocks is encouraging
to those who want higher prices.

It is universally conceded that the
purchases of the Farm Board have
been wasteful, but out of the mistake
has come a new market for wheat. We
gave the Chinese famine sufferers fif-
teen million bushels—with the result
that the Shanghai representative of the
Grain Corporation now reports that
more than 2,000,000 Chinese have been

Gx

converted permanently from rice eat-
ers to wheat consumers.

There were more failures in June
than in any June in history. Dunn &
Co. believes that it may be the final
gust at the end of a storm.

The five weeks’ moving average of
bank clearings rose slightly last week.
and indicates a rea] improvement in
business activity.

Bank debits rose 4 per cent. in June
from the May low.

Ingot output of the American steel
industry fell below 1,000,000 tons in
June and set a new low monthly rec-
ord, and unfilled orders of the United
States Steel Corporation declined for
the fifteenth consecutive month. The
backlog. at around two million tons,
is the smallest in the history of the
company. July usually is a_ slack
month for steel; August customarily
shows a slight pickup and September
a pronounced upturn.

Operation of steel mills at 12 per
cent. of capacity last week is believed
to be temporary as this rate of opera-
tion is adequate only for a population
40 per cent. below the present and
minus automobiles, mechanical refrig-
erators and pipe lines.

According to a recent investigation
made among the farmers of Montana,
Utah, Idaho, Washington and Oregon,
they will spend in 1932 the sum of
$167,940,091 for food products in addi-
tion to what they grow on their own
farms.

Dealers’ sales to consumers of Gen-
eral Motors cars in June totaled 56,-
987 units, which compares with 63,500
in May and 103,303 last June. For the
first six months sales were 343,574 as
against 593,564 last year.

June production of motor cars fell
from the previously estimated 200,000
to about 185,000.

The Bureau of Labor Statistics esti-
mates that the cost of buildings for
which permits were issued in May in-
creased 24 per cent. over April. The
percentage increases, by geographic
divisions, were as follows: West North
Central States, 45.1; South Atlantic,
185.9; South Central, 11.2; Mountain
and Pacific, 2.1.

The Westinghouse sales campaign
among 35,000 employes brought in
$1,500,000 in May and $1,100,000 in
June. Total sales reported were 54,-
500, and 80 per cent. of the prospects
were closed for at least one item.

Colgate-Palmolive-Peet cut its quar-
terly dividend from 62% cents to 25
cents so that it might maintain its ad-
vertising prom “on a basis that will
keep the position of the company in
the industry and reputation of its ad-
vertised brands in the minds of the
consuming public. As no one can fore-
tell for how long a period present con-
ditions may last, the companv intends

GRAND RAPIDS, WEDNESDAY, JULY 20, 1932

to conserve its resources and maintain
itself in a liquid position,, believing that
the carrying out of its program—even
to the extent of reduced profits and
dividends on the common _ stock—is
the greatest ultimate service it can ren-
der to its stockholders.”

Pepsodent is putting itself on the
air every day of the week by adding a
quarter-hour Sunday afternoon session
devoted to Bible reading and organ
music to its week-day “Amos n’
Andy” and “Goldbergs” programs.

At last a head of one of the major
tire companies —- Litchfield of Good-
year—has struck out vigorensiy in ad-
vertising space against ruinous price
cutting, and urges the public to pay
more attention to quality. Doubtless
the public will do that when the tire
industry cleans its own house by not
allowing mail-order houses and gaso-
line chains to undersell their own ad-
vertised brands by such a wide mar-
gin.

American producers of steel could
not compete with foreign makers even
though they were to reduce wages of
common labor to 75 cents a day, ac-
cording to the National Association of
Flat Rolled Steel Manufacturers. They
ask additional tariff protection. Ap-
parently our costly plants and superior
equipment give us an advantage which
operates only when mass production
can be indulged in, and now are white
elephants which eat more than they
produce.

A definite report comes from Sagi-
naw that the Chevrolet plant there
has turned out a number of motor
blocks for a new six-cylinder engine
that is lighter than anything General
Motors has ever built, and it is be-
lieved that other makers—Plymouth,
Hudson, Willys—also are preparing
cheaper models to compete with the
new fords which are fast retrieving the
market in which they used to be su-
preme.

Last week brought a welcome slow-
ing down in the pace of bank failures
which had reached an alarming rate
around the first of the month.

New public financing during the first
six months aggregated only 242 mil-
lion dollars—a sharp decline from the
1,844 million total in the same period
last year.

Currency outstanding as of July 7
totaled $5,775,000,000, a new high level
since 1920. The increase over recent
weeks is attributable to increased
hoarding and to a slight extent to the
transactions handled by currency in
order to escape the tax on bank checks.

An official of the Standard Oil
Company of Indiana suggests that the
word “taxoline’ be used to replace
gasoline on the ground that 40 per
cent. of the price paid by consumers
for gasoline represents taxes of one
kind or another.

Number 2548

High prices are not necessarily re-
quisites to profitable business opera-

tion. What is needed now is not a
rapid increase of prices to the 1929
prosperity level, but a. stabilization

with a gradual and moderate increase
reflecting a genuine improvement in
demand.

Envious eyes are being cast on
Noxzema Chemical Co., of Baltimore,
which made a net profit of $134,000 on
net sales of $505,000 in the first half
of 1932.

It begins to look as though the “new
industry” for which so many have
waited to lead us out of the depresion
may be an almost forgotten old friend
—the brewing industry.

a
Gabby Gleanings From Grand Rapids.

I, A. Lasky, who has been in the
employ of the Diamond Shoe Co., and
previously was with
Co., will represent the Torson Line of
shoes manufactured by the Herold
3ertsch Shoe Co. Mr. Lasky will
have his new line of calfskin samples
to retail at $3, $4 and $5 July 25 and
the Chicago,
Illinois and Iowa trade then.

Wm. E. Karl, known to the trade
for the past twenty-six years, has -re-
Manufac-
turing Co., 640 Front avenue. The
company is manufacturing and mar-
keting the Karlo line of Portable All-
Purpose Adjustable Stands. For more
than twenty-six years Mr. Karl was
associated with the Adjustable Table
Co. He started at the bottom, work-
ing at every operation in the factory,

Excelsior. Shoe

will begin to call on

cently organized the Karl

thence to the shipping department,
from there the order and billing de-
partment, later stenographer, and

subsequently secretary and treasurer
of the company. Fortified with such
a broad and practical training in the
business, and a keen appreciation of
the dealer problems and customer re-
quirements in the machine stand, field,
plus a product of exceptional merit,
Mr. Karl’s success in his new venture
is a foregone conclusion.

Michigan’s new crop potatoes
gan to move to market in small vol-
ume this week. First diggings of the
1932 were delivered from the
Moline section. The potatoes were of
good quality and sold briskly at 75c
per bushel. Reports indicate a good
crop of early potatoes is in prospect.
Recent rains, coming just as the vines
were in full bloom and setting tubers,
proved beneficial. G

be-

crop

Growers said offer-
ings of the Michigan crop probably
will be in limited volume until Aug. 1.
Thereafter the supply should increase
rapidly. Indications are that the ship-
ping deal will get under way about a
month earlier than a year ago. Late
plantings are making a rapid growth
and the general condition of the crop
is near normal,
—_—_ ++ —
Depression: Inertia with cold feet.

 

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:

 

MEN OF MARK.

Mark C. Hutchinson, President Na-
tional Canners Association.

No man gains the esteem and af-
fection of his fellow man more than
he who takes a tithe, or more than
a tithe, of the fruits of his own labor
and industry and devotes it to the
upbuilding of the community and the
individuals in that community without
ostentation, without advertising his
philanthropy and generosity with a
blare of trumpets. Such a man rivets
the bonds of affection when, remem-
bering his own hardships and his own
struggles, he takes thought not only
of the welfare of those whom he em-
ploys but of their comfort and pleas-
ure and actually provides in a really
practical way for the enjoyment of
that pleasure.

It is his relation as a ‘business man
and citizen to the community and to
his employes that entitles Mark C.
Hutchinson to more than passing
notice in the Michigan Tradesman and
among the guild of useful citizens.
Quiet, almost shy, belittling his own
success, Mr. Hutchinson has done and
is doing much for the village of Fenn-
ville and the canned food industry of
America in a quiet way. The world
never hears of his little acts of kind-
ness and helpfulness. He seems to
adhere closely to the Biblical injunc-
tion not to let his left hand know what
his right hand doeth, and many an act
of his kindness goes unheralded and
unknown.

Mark C. Hutchinson was born in
Fennville, Sept. 27, 1887. His father,
who was a leading merchant and bank-
er for many years, was of English de-
scent. His mother’s ancestors were
English and Pennsylvania Dutch. He
attended the public schools of Fenn-
ville, graduating from the high school
on the English course. He then at-
tended the Michigan Military academy
at Orchard Lake and took a short
course in engineering at the Michigan
University at Ann Arbor, Returning
to Fennville in 1910, he undertook the
management of the flouring mill and
electric light plant owned by his father.
He also started the Sanocide Spray
Co., manufacturing spraying materiats
and insecticides, which business has
grown with every passing year. In
1925 he expanded the electric light
plant to seven small towns South of
Fennville, including Lawrence, Pull-
man, Grand Junction and Breedsville.
In 1927 he sold the entire system to
the Consumers Power Co.

Mr. Hutchinson started the Fenn-
ville Canning Co. in 1920, serving the
organization as Secretary and Treas-
urer. Seven years later he formed a
merger with the Godfrey Packing Co.,
of Benton Harbor, and the South
Haven Packing Co., which owned the
Goblesville cannery, under the style of
the Michigan Fruit Canners, Inc, The
officers of this organization are as
follows:

President—Wm. McEwing, South
Haven.

Vice-President and Sales Manager—
Mark C. Hutchinson.

Secretary and Treasurer—W. A.
Godfrey, Benton Harbor.

These plants produce seventeen dif-
ferent items of canned goods, cover-

5 So er ct

MICHIGAN TRADESMAN

ing nearly every fruit and vegetable
grown in Michigan.

Mr. Hutchinson was one of the
charter members of the Michigan Can-
ners Association, having been a mem-
ber of the executive committee six
years, secretary two years and presi-
dent two years.

Mr. Hutchinson has long been
identified with the National Canners
Association, having served that organ-
ization several years on the executive
committee, one year as Vice-President
(1931) and is now serving one year as
President.

Mr. Hutchinson’s father conducted a
private bank in Fennville forty-five
years. In 1898 he merged his bank
with a competing institution, thus
creating the Old State Bank which has

 

to be three years in the literary de-
partment and four years in the law
school. The other children are all
students in the public schools of
Fennville.

Mr. Hutchinson owes allegiance to
no religious organization. He attends
the Christian Science church—prob-
ably because his wife is a member. He
is a 3d degree Mason and is affiliated
with the Odd Fellows. He owes al-
legiance to no other fraternal order
and people who know him well tell me
that the home hearth stone is the
dearest spot he knows and that he de-
rives more real enjoyment from that
source than any other contact within
his grasp.

When asked what his hobby was he
replied that he worked all the time

Mark C. Hutchinson.

had a very successful and interesting
career. Mr. Hutchinson became a di-
rector of the bank in 1910 and on the
death of his father in March of this

‘year he was elected to succeed him as

President.
Mr. Hutchinson has been a member

cof the village council many years and

acted as president of the village two
years. He has also been a member of
the school ‘board several years.

Mr. Hutchinson married Miss Wilma
Leland, daughter of George Leland,
who has represented his district in the
Legislature about twenty years. The
Hutchinsons have had four children—-
two boys and two girls. The older boy
graduated last month from the Fenn-
ville high school and enters the Michi-
gan University in the fall, expecting

and took his recreation in serving on
the village council. He attributes his
success to keeping continually at it.
Mark Hutchinson is, for all his
forty4five wonderfully productive years
—and may these years continue—much
the same dynamic personality as he
was in the days of his greatest activ-
ity. A little slower moving physically,
perhaps, but just as agile mentally,
with remarkable powers of analysis,
gifted with the ability to see the trees
in spite of the forest, of cutting debate
short by striking at the root of the
issue, fair to those who disagree with
him, unswerving, even partisan in his
convictions, but always respectful of
the other fellow’s point of view; quick
to act, eager to serve even in the
humblest capacity so long as it re-

   

July 20, 1932

dounds to the good of the village he
has made his home and the great in-
dustry he has done so much to advance
along thoroughly progressive lines.
—_2>+ >

Eye Openers For Grocery Clerks,

. Snap out of it. We’re all sick and
tired of the word depression. Try
optimism for a while and see what a
miraculous effect it has upon your
personality.

Speaking of personality, remember
that this characteristic may be either
positive or negative. A person may
move you tremendously, indeed 1.
pulse you, and others who perchance
come in contact with him. But that
type of personality is not for you.
You must cultivate courtesy, sincerity,
sympathy, and integrity. :

If your salary has been reduced,
don’t spite yourself by feeling that
your employer does not appreciate
your value, but rather consider that
your dollar goes much farther than it
did a few years ago; and that, while
your employer’s overhead has been
reduced but little, his profits have been
slashed to no end.

Remember that adversity often
proves the mother of future prosperity.

Watch your change. Be more careful
than ever with each and every transac-
tion. In this day it is folly for a mer-
chant to have in his employ a clerk
who is careless with his change. For
margins are close, and customers are
easily driven to a competitor’s where,
perhaps, there seems never to be any
errors.

There may come times when you
feel that you are not getting anywhere
behind the counter. You may discover
yourself envying some of your friends
who are earning more than you are and
who seem not to work nearly as hard
as you do. Then, more than ever, buck
up, brace up. Look into the future.
And remember that in the field of
buying and selling there remains op-
portunity for the man who is deter-
mined to “go”.

Lest we forget: Whenever the store
is featuring specials it is a good plan
for the deliveryman to carry a supply
of these “specials” on his route and
tactfully suggest their purchase to
each customer. Kenneth W. Darrow.

——_3.2>—___
The conjurer was announcing his

act. “I have had letters of apprecia-
tion,” he said, “from people in Ireland,
Wales, and England, and also a post-
card from Scotland.”

An editor returned a manuscript.
The author wrote back making this
enquiry, “Was the article too long?”
The editor answered, “It was too long,
too wide, and too thick.”

A man’s value to his organization
is determined by his ability to carry
a slight overload once in a while and
to be able to meet the unusual situation
when it arises.

Neither circumstances nor surround-
ings can bring contentment. Only by
fitting ourselves to meet conditions as
they are, calmly and courageously,
may we hope to reconcile ourselves to
our position and condition of life while
we strive for bigger and better things.
There is no other way.

 

 

a “ Gi en

 

 

 

 

July 20, 1932

IN THE REALM OF RASCALITY.
Questionable Schemes Which Are
“Under Suspicion.

Wooden rulers sold in interstate
commerce ‘by Harry Greenberg and
Lee Josefsberg, trading as Greenberg
& Josefsberg, New York, are no longer
to be descrbied for sale as “boxwood,”
unless they are made of wood of the
boxwood tree grown in the West
Indies, according to an order of the
Federal Trade Commission. The word
“boxwood” as applied to wooden rules
means to the ruler trade and buying
public the wood of the boxwood tree
which is a native of the West Indian
Islands and of Venezuela, the Com-
mission holds. It is botanically known
as Casearia Praecox. Rulers made of
this wood have a reputation for utility

and excellence.

 

Joseph Rosenblum, New York, trad-
ing as Princess Silk Mills, has been
ordered by the Federal Trade Com-
mission to stop various uses of the
word “silk” in advertising merchan-
dise, dress goods or garments not com-
posed entirely of silk, “the product of
the cocoon of the silk worm.” The
words “satin,” “chiffon,” “pongee” or
“Shantung,” are not to be employed
either alone or in combination with
other words to describe goods not
made wholly from silk, nor is the
word “Linene” alone or with other
words to appear in the company’s ad-
vertising to designate goods not made
wholly of the fiber of flax, unless all
these words are properly qualified.
Accompanying these words there must
be in conspicuous lettering at least
half as large as the type of the words
themselves, other words clearly show-
ing of what materials the merchandise,
dress goods or garments are com-
posed. No longer is the company to
use “as a trade name the name and
style ‘Princess Silk Mills’ or any other
word or words containing the word
‘mills,’ unless and until the respondent
Joseph Rosenblum, actually owns or
controls a mill or factory in which the
merchandise so offered for sale and
sold by him is manufactured.”

 

French words will no longer be used
to describe domestic flavoring extracts
sold by Elby Extract Co., manufac-
turer, New York, according to an or-
der directed to this concern by the
Federal Trade Commission. The
Commission orders the company to
cease representing that it imports
syrups and flavoring extracts unless
they are in fact directly imported into
the United States by the company.
The company is ordered to cease using
in connection with the sale of syrups
or extracts manufactured in the United
States, the words “Eugene et Joseph
Ereres” or the words “Bouquet 3me”
or other French words, on containers,
labels or in advertising, “unless clearly
and conspicuously there appear in con-
nection therewith apt and adequate
words in the English language clearly
showing that such products are manu-
factured in the United States.”

 

The Federal Trade Commission has
ordered Albert K. Sheldon Co., Bos-
ton, manufacturer of a spirit varnish
product called “Shelco-lac,” to discon-

MICHIGAN TRADESMAN

tinue using that name alone or in con-
nection with other words to designate
a product “which is not pure shellac
gum dissolved or cut in alcohol.” Also,
the Commission prohibits use of the
trade mark “Shelco” or any “coined
word of similar phonetic notation or
spelling alone or in combination with
other words, syllables or phrases” to
designate a quick drying spirit var-
nish of which the principal ingredients
are Manila Gum (copal), carnauba wax
and alcohol. The foregoing is to ap-
ply “unless respondent shall, in equal-
ly conspicuous place and type, name
and designate said product as ‘spirit
varnish’.” Following the taking of
testimony in this proceeding on behalf
of both Commission and respondent
the latter was granted permission to
withdraw its answer to the Commis-
sion’s complaint, previously filed. The
respondent, in its second answer, con-
sented that the Commission issue an
order to cease and desist from the
methods of competition charged in the
complaint.

Silktex Hosiery and Lingerie Co.,
and others, Philadelphia, engaged in
the sale of hosiery and lingerie, use
the word “silk” to designate products
not consisting entirely of silk, and use
the word “mills” in several firm names
under which ‘business is conducted,
when neither owning nor operating
mills,

Nix-Nox Co., Dallas, Texas, en-
gaged in the sale of a fluid designated
“Nix-Nox Fluid.” Misrepresents the
efficacy of the product when mixed
with gasoline for use in an automobile
motor.

2+
Cpinion of a Ninety-one Year Old
Millionaire.

Fort Wayne, Ind., July 14—Here-
with find my renewal for the Trades-
man. You have heard about the
benefactor who makes two blades of
grass ‘to grow where but one grew
before.

But what shall we say of a man
who can so edit a trade journal——usual-
ly so dull—and make it of so much
general interest that men who, like
niyself, have been out of business for
many years feel they cannot get along
without it?

If we cannot call such a man a
benefactor we can at least give him
the credit of doing a most unusual ser-
vice to the commercial world.

Don't think for a moment I con-
tinue to take the Tradesman because
of my regard for its editor. I take it
‘because I find as much of value in it
as in Time or the Geographic Maga-
zine. It makes me think and any pub-
lication which induces thinking on the
part of its readers has great value.
Then the selections on the first page
of the cover are in themselves more
than worth the price of subscription.
Each week, when it is delivered in my
office, my two lady assistants grab for
it to read the cover. I do not think
you realize what a unique publication
you are turning out.

David N. Foster.

A new welded steel floor slab con-
tains four keystone-shaped ducts, per-
mitting electrical outlets at almost any
point. The design is said to provide
maximum load-carrying _ efficiency,
ease and rapidity of installation.

——_2++ >

All praise to the bonus marchers.
Nobody else could think up a way to
hasten the adjournment of Congress.

&

 

 

SAFETY
RULES

 

Here are some of the rules governing
our work as Executor and Trustee under

Wills:

Keep estate and trust funds left in our
care entirely separate from other funds.

Invest these funds for high safety of prin-
cipal and conservative yield of income.

Follow faithfully the terms of each Will
without delay, without deviation.

Watch for every economy that will add
to the net value of the estate.

Give wholehearted, disinterested
advice to the families of men who leave
money in-our care.

Consider our obligation to each testator
and his family as sacred obligations.

Let us apply these same careful rules to
the administration of your own estate.

©

THE MICHIGAN TRUST co.

GRAND RAPIDS

THE FIRST TRUST COMPANY IN MICHIGAN

 

 

 

 

 

 

 

 

4

MICHIGAN TRADESMAN

   

July 20, 1932

 

MOVEMENTS OF MERCHANTS.

Manistique—The A. S. Putnam &
Co. drug store was opened recently.

Mt. Clemens—The Roese Drug Co.
opened recently on 85 Macomb street.

Sturgis—Donald Walsh succeeds
Pashack as. manager of the Jerrold
Store.

Gladwin — Barney Hischberg has
sold his pharmacy to Fred M. Hall, of
Belding.

Dighton—J. M. Curtice, dealer in
groceries and meats, died at his home
July 16.

Walkerville—F. E. Marsh succeeds
Clyde Houghtelling in the grocery and
meat business.

Fairgrove — Ward Green recently
purchased the stock of the Vander-
mark Drug Co.

Dundee—Fay Carney, proprietor of
Carney’s drug store, has moved his
stock to the City Market building.

Cheboygan—J. W. Brogan, of Buf-
falo, N. Y., succeeds G. S. Curley as
manager of the F. W. Woolworth
store here.

Battle Creek—The Dunning Hard-
ware Co. has removed from Verona
here and is now located at 423 North-
east Capital avenue.

Reed City—W. A. Rilett, recently
of Clare, has opened a meat market
and grocery store in the Tetzlaff build-
ing on Chestnut street.

Battle Creek—Sheldon G. Babcock,
a veteran pharmacist, has opened a
drug store in the Old-Merchants tower
on West Michigan avenue.

Detroit— The Bowes-Denham Co.,
1547 Gratiot avenue, dealer in slicing
machines and scales, has changed its
name to B. M. Bowes, Inc.

Detroit—The Lehey-Stockwell Fuel
& Supply Co., 15827 Hamilton boule-
vard, has changed its name to the
Stockwell Fuel & Supply Co.

Traverse City—Under the name of
the Petertyl Drug Co., Charles Han-
slovsky and Milton W. Petertyl have
opened a drug store at 118 East Front
street.

Detroit—The Detroit Truck Parts
Corporation, 5140 Grand River avenue,
wholesale and retail, has been incorpo-
rated with a capital stock of $10,000,
$1,000 of which has been subscribed
and paid in.

Lansing—Raymond C. Ayers, 48, of
Ayers Bros., grocery and meat dealers,
Rockford road, died suddenly at his
home, 341 River street. Burial at Mt.
Hope cemetery.

St. Joseph—The Rebuilt Package
Machinery Exchange, Inc., has been
incorporated with a capital stock of
$5,000, $2,000 of which has been sub-
scribed and paid in.

Halfway—The Halfway Plumbing &
Heating Supply Co. has changed its
name to the Herman Schultz Plumbing
& Heating Co. and removed its busi-
ness offices to Roseville.

Bay City—The Fashion Shoe Shop,
Inc., 710 Washington avenue, has
been incorporated with qa capital stock
of $10,000 preferred, $5,000 of which
has been subscribed and paid in.

Detroit—The Gratiot Harper Mar-
ket Co., 9924 Harper avenue, has been
organized to conduct a retail provision
business with .a capital stock of $15,-

000, $1,200 of which has been subscrib-
ed and paid in.

Detroit — Friedenberg’s Furniture
House, Inc., 4723 Hastings street, has
merged its business into a stock com-
pany under the same style with a cap-
ital stock of $25,000, $15,000 of which
has been subscribed and paid in.

Laingsburg—The C. R. Bailey Co.
grain elevator which has been closed
since the death of Chapman R. Bailey
last March, has been re-opened by
Raymond W. Bailey, son of the late
C. R. Bailey, assisted by Clarence P.
Keusch.

Lansing—Erhardt’s Knitwear Store,
122 North Washington avenue, is con-
ducting a closing out sale which will
continue until all merchandise has
been disposed of when the firm will
close its doors after ten years of ser-
vice to the trade.

Lansing—Mrs. Florence Emery and
Mrs. Millie M. Golden, both formerly
connected with the fur department of
the F. N. Arbaugh Co. store, have en-
gaged in business at 124 Magnolia
avenue under the style of the Emery-
Golden Fur Shop.

Lansing — Clarence A. Watt, 849
West St. Joseph street, has merged
his drug business into a stock company
under the style of the Watt Pharmacy,
Inc., with a capital stock of 1,000
shares no par, book value, $10, $5,000
being subscribed and paid in.

Detroit—Benjamin D. Lieberman,
2411 Jos. Campau avenue, dealer in dry
goods and furnishings, has merged the
business into a stock company under
the style of the Benjamin D. Lieber-
man Co., with a capital stock of $50,-
000, $1,000 of which has been sub-
scribed and paid in.

Pellston—Leroy Randall, proprietor
of the North Star restaurant has re-
moved it farther North in the same
block to a modernized and newly re-
decorated building which gives addi-
tional space in which they have in-
stalled an ice cream parlor where soft
drinks, cigars, cigarettes, tobacco and
candy will be sold.

Detroit—The ordinance recently in-
troduced in the city council regulating
the itinerant truck peddler, had its third
reading last ‘Thursday evening and was
adopted with only one dissenting vote.
The ordinance is now in the hands of
Mayor Frank Murphy for his signa-
ture, after which the Detroit trade will
enjoy fair competition from the whole-
sale truck vendors.

Flint— The Buckingham Clothing
Co., apparel for women and children,
has merged the business into a stock
company under the style of Bucking-
ham’s, Inc., with a capital stock of
5,000 shares at $10 a share, $26,000 of
which has been subscribed and paid in.

Mt. Clemens— The J. S. Pagentti
Co., planing mill, lumber, etc., has de-
creased its capital stock from $100,000
to $50,000.

Cadillac—The annual Farmers and
Merchants picnic will be held at the
Park of the Lakes, Thursday, Aug. 11.
The usual program will be arranged.
There will be a picnic dinner for mer-
chants and farmers and their families,
followed by a program of sports, the
last feature of which will again be the
tug of war with the merchants and
farmers on opposite sides, the winners

to be those who pull the others into
the canal. The farmers usually win
this contest.

Howell—Chalk up another commod-
ity handled by the druggist—tropical
fish, including Guppyis. James E,
Rickards, of Detroit, and Russell
Murphy, Howell druggist, have open-
ed the Excel Tropical Aquarium at
Holly. They deal in cannibalistic fish,
polite and civilized fish, fish which
swim in litters of from 50 to 80,
Guppyis that bear young alive and are
becoming popular with tropical fish
fanciers—all kinds of fish. Their es-
tablishment, which now has fifty glass
aquariums, is believed to be the only
one in Michigan. Mr. Rickards began
breeding tropical fish as a hobby
fifteen years ago.

Fennville—M. Steffen & Co. have
purchased the plant and equipment of
the H. H. Hall pickle works of Port-
land, and George G. Burleigh, their
local manager, is arranging to move
the equipment to Fennville, to increase
the local plant. A building 32 by 50
feet, will be erected adjoining the pres-
ent buildings in which all kinds of
pickles will be processed and packed
in large and small containers. This
work has heretofore been done at the
Coloma plant of Steffen & Co. but the
new arrangement will create a greater
local demand for the growing of cu-
cumbers and will also give employ-
ment to a number of hands all the
year. Sweet, sour, dill, mustard, and
other fancy kinds of pickle will be put
up in bottles, kegs and barrels.

Detroit—The Union Guardian Trust
Co. has paid a 5 per cent. dividend to
the creditors of the defunct National
Grocer Co., which payment gives all
the creditors whose claims were ap-
proved by the court 100 cents on the
dollar. The remaining real estate has
been turned over to the Royal Land
& Realty Co. a non-profit organiza-
tion created by the preferred stock-
holders for the purpose of holding the
various properties until times improve
to such an extent that they can real-
ize about 10 per cent. of their holdings
in the National Grocer Co.

 

Manufacturing Matters.

Detroit—The Cinder Chrome Co.,
242 Lafayette Blvd., has been organ-
ized to manufacture and sell Cinder
Chrome building units with a capital
stock of $1,000, all subscribed and
paid in.

Detroit—The Golden Leaf Tobacco
Co., Inc., 10205 Oakland avenue, has
been organized to manufacture and sell
cigarettes and tobacco with a capital
stock of $5,000, all subscribed and
$1,200 paid in.

Detroit—The Carbonnette Corpora-
tion, 586 Goldengate, has been incor-
porated to manufacture and sell equip-
ment for carbonating beverages with
a capital stock of $25,000, of which
$6,700 has been subscribed and paid in.

Detroit—The Marine City Manufac-
turing Co., 1705 First street, has been
organized to manufacture and deal in
iron, steel, metal and other articles
with a capital stock of 100,000 shares
at $1 a share,, $26,000 being subscribed
and $25,000 paid in.

Detroit—The Watson & Rose Man-
ufacturing ‘Co., 12400 Strathmore
avenue, has been organized to manu-

facture and deal in industrial equip-
ment, castors, and warehouse trucks
with a capital stock of $10,000, $1,000
of which has been subscribed and paid
in.

—_2+s—___
Too Many Brands Means No Profit.

‘Survey statistics have proved be-
yond a doubt that to make money a
merchant must necessarily turn his
stocks and turn them fast. Why is it,
then, that more stores do not put that
fact to work?

Statistics also reveal that the aver-
age store carries too many brands and
that, because of that fact, retailers can-
not turn their stocks rapidly.

A recent check on 125 stores in La
Cross, Wis., revealed the following
figures:

80 different brands of canned goods.
81 different brands of canned corn.
81 different brands of canned peas.
37 different brands of catsup.

94 different brands of toilet soap,

97 different ‘brands of coffee.

Strange to say, those ‘figures repre-
sent facts present in the average store
the country over. Out of each group
listed there are probably less than a
dozen brands that would be quickly
recognized (by the average
buyer.

Is it any wonder that retail grocers
fail to get turnover? No grocer can
do justice to any one of a myriad num-
ber of brands. He can, however, do
justice to a few, simply by properly
merchandising each one. When a
brand is properly merchandised there
should be no cause for slow stock
turn,

The retailer who is gullible enough
to allow representatives of various
firms to load this shelves with stock
with no regard for the brands already
established has no one to blame but
himself when stock remains on the
shelf,

‘Money tied up in stock does not pay
dividends unless that stock is made to
move, If you want to keep your
money liquid and your profits growing,
build your merchandising plans around
a few well-established lines of proven
merit and stick to that system. You
cannot go wrong,

woman

—_—_.>- +
Eight New Readers of the Tradesman.
The following new subscribers have
been received during the past week:
Ed. D. Engemann, Belding.
Gerald Noud, Coral.
M. J. De Young, Coral.
F. H. Taft, Lansing.
Moffett Grocer Co., Flint.
H. E. Kelsey, Martin.
John E. Welton, Bowling Green,
Ohio.
Braendle’s Hardware, Big Rapids.
—_—_*---+___
A New Profession.
“Are you a pharmacist?” she asked
the young man at the soda fountain.
“No, madam,” he replied, “I’m a
fizzician.”
— +>
A new screenless motor, for textile
and other applications where the at-
mosphere is lint-laden, is so construct-
ed that lint is continuously blown out
as soon as it enters.
—_+~+-.__—_
Our ideas of a real genius is one
who invents a way to make a good
living for his family.

 

 

 

 

 

 

July 20, 1932

 

MICHIGAN TRADESMAN

5

 

Essential Features. of the Grocery
Staples.

Sugar— Local jobbers
granulated at 4.70c and beet granulated
at 4.50c.

Tea—Not very much of importance
has transpired in the market since the
last report. Ceylons and Indias are
higher in primary markets, but prac-
tically no change has occurred in this
country. It appears that crops of
China teas are going to be smaller
than was expected, owing to the in-
crease in the cost of manufacture and
the depressed condition of the market.
This refers particularly to Hoochows
and Pingsueys. So far the crop of
these teas has been rather poor in
quality. Consumptive demand for tea
is good on account of the warm
weather.

Coffee—The market on Rio and
Santos coffee, green and in a large
way, has been disturbed somewhat
during the week on account of news
from Brazil of a political uprising. Re-
sult of this has been an advance of
about 4c per pound in future coffee.
If the ports of Brazil are closed as the
result of the political situation, prices
will undoubtedly go even higher. The
port of Santos is already reported
closed. Only something artificial like
this can do very much with the mar-
ket on Rio and Santos coffee. Figures
received during the week show that
consumption of coffee of the year end-
ing July 1 were 1,500,000 bags less
than usual. Mild coffees are unchang-
ed for the week and the jobbing mar-
ket on roasted coffee shows no special
feature,

Canned Fruits—Cling peaches seem
to have settled down to the present
price basis. Standard No. 2% tins,
halves, are offered at 95c and up.
Choice clings are quoted at $1.10
and up. Sliced peaches are bringing
a fair premium because of their rela-
tive scarcity. There are no offerings
to date, but many ‘buyers seem to feel
that there is no rush to cover future
needs aS no advance may be expected
in the near future,

Canned Vegetables—Some of the
New York State packers are out with
new prices On refugee and wax beans.
Others still prefer to withhold formal
openings until there is some evidence
that buyers are serious bidders for
merchandise. As far as prices so far
named go they represent a consider-
able reduction over last year’s prices
and still are above the demoralized
levels reached last season. The expec-
tations of a week or ten days ago
‘were that there would be a very fair
pack of early tomatoes from Southern
Maryland, Virginia and New Jersey.
Reports which we are receiving now
are that the early crop in these states
is proving a very great disappointment
to growers, not only from the stand-
point of yield, but quality as well, with
the result that very few of these to-
matoes will be available for the can-
ners. It is still too early to determine
very much about the main crop of to-
matoes throughout the Tri-States for
canning purposes, except that it is
very late with very little prospects of
picking before the latter part of Au-
gust or the first of September, So far
this season vegetable crops for can-
rers’ use have been very much of a

hold cane’

failure, which is attributed mainly to
unfavorable growing conditions. Our
Own surmise is that the failure of
canning house crops up to the pres-
ent itime is not so much due to un-
favorable weather conditions as it is
the lack of sufficient and proper fertil-
izer when planting these crops. For
this reason we would not be a bit
surprised to see the main crop of can-
ned tomatoes prove to be as short as
other vegetable crops which have thus
far been packed into cans.

Canned Fish—Prices were announc-
ed Saturday for California tuna by the
association which is understood here
not to include California or Van Camp
packing companies. The pack is re-
ported as being exceptionally light this
year and prices were generally com-
puted from the following: choice
standards, $3.50 for quarters, $5.25 for
halves and $950 for pounds; choice
yellow fins, $3.75 for quarters, $5.75
for halves and $10.50 for pounds.
Otherwise the market was quiet with
the salmon people still in the wind as
to developments. It is anyone’s mar-
ket here, is the opinion, though some
light was seen as breaking on pinks,
canning of which may be stopped if
the run is not better. Other
were quiet and unchanged generally.

Dried Fruits—Stirrings have been
definite and ‘business has been better
in many of the driéd fruit lines during
the past week. Raisins have been in
‘better demand, spot prices have ad-
vanced a bit and a general firmness
brought on by increased demand and
better news from California has been
part of the market. Dates having been
selling well and this market might be
in very good shape by the time the
fall import season begins, in fact good
enough to see higher levels than have
existed for some years, is market
opinion. Lessened imports in the
coming season, too, might be seen.
Prunes linger along in rather an in-
definite trend. The market is begin-
ning to wake up to them but the Cal-
ifornia situation just will not resolve
itself one way or the other. The pool
is not yet formed and even President
Wylie M. Griffin seems to be losing
his enthusiasm, if reports are to be
credited.

Beans and Peas—Demand for dried
beans is very poor and the whole line
is weak, with the possible exception
of pea beans, white kidneys and Cali-
fornia limas, which are in short sup-
ply, and they are not quite as weak as
the other items. Dried peas are also
neglected and weak.

Canned Milk—Reports early in the
week were that substantial reductions
had been made in all canned milk
prices, which in turn ‘brought out
those who have been in the market for
lower levels. This sporadic increase

' in business, though, was not evidently

in any great volume.

‘Cheese—Demand for cheese has been
fair during the week with prices about
steady. Cheese has ‘been in the dol-
drums for a good while.

Nuts—The nut market is very much
unchanged from last week. There has
‘been some improvement in the demand
for shelled walnuts, but it still lags
behind what might have been expected
for this season of the year. New crop

filberts are being quoted close to the

items.

old levels. Polished round Naples for
September shipment from New York
are quoted at Ilc. Selected long
Naples are quoted at 12c. New crop
Brazil nuts are here and there in a
fair demand, considering that prices
are somewhat ‘firmer. The new pecan
crop, of course, is going to be drasti-
cally lower than that of last year, and
spot pecans are well held at present
price levels.

Pickles—Spot prices of pickles show
no changes, but the undertone con-
tinues to show firmness. It is evident
that the Mid-Western trade is deter-
mined to put the commodity on a more
profitable basis. Acreage is far under
last year, it being put at 38 to 50 per
cent. of 1931. Dills are scarce on the
spot and nubs practically cleaned -up.
A steady jobbing demand shows for
dills and sweets.

Rice—Nothing new marks the rice
market. There is a routine demand
for replacement goods. A private esti-
mate of the new crop put the Louisana,
Texas and Arkansas acreage at 743,243,
against 845,250 a year ago. The Gov-
ernment estimate for these three states
was 735,000 acres. Generally speaking,
the crops are coming along nicely,
there having been plenty of rain. New
rice, however, will be about ten days
to two weeks late this year.

Salt Fish—The demand for mack-
erel and other salt fish is poor. The
undertone, however, is firm on account
of the failure of Norway crop and
small general stocks. :

Syrup and Molasses—The demand
for sugar syrup is still small, but there
are no excess Stocks. Prices are steady
to firm. Compound syrup is unchang-
ed for the week and dull. Molasses is
quiet without much movement and no
change in price.

Vinegar— Vinegar fails to show any
changes. The demand is steady. Prices
are firm but quotably unaltered from
those listed last week.

—_>++____
Review of the Produce Market.
Apples—$1.25@1.50 per bu. for

Transparents. :

Bananas—5@5'%c per lb.

Beet Greens—65c per bu.

Blackberries—$1.75 per 16 qt. crate.

Black Raspberries—$1.65 per 16 qt.
erate.

Butter—The market has been rather
firm since the last report and a num-
ber of small advances aggregating
about 1c per pound have occurred. De-
mand is fair and the news from other
markets is strong. Jobbers hold plain
wrapped prints at 19c and 65 Ib. tubs
at 18c for extras.

Cabbage—50c per bu.

Cantaloupes — Calif. stock sells as
follows:
Bigts 2 $1.25
Standards 22 28
inne 25 3.00

Carrots—25c. per doz. bunches.

Cauliflower—$1.75 for box contain-
ing 6@9.

‘Celery—Home grown
bunch.

Cherries—$1.25 for sour, $1.75 for
white and $2 for sweet—16 qt. crate.

Cocoanuts—90c per doz. or $3.50 per
bag.

Cucumbers—No. 1 home grown hot
house, 60c per doz.; No. 2, $1.25 per
bu.

25@40c_ per

Currants—Red or white, $1.25 per
16 qt. crate.

Dried Beans—Michigan jobbers pay
as follows for hand picked at shipping
station:

C, H. Pea trom elevator =... $1.70
Pea from farmer 20.220 1.40
Light Red Kidney from farmer__ 1.20
Dark Red Kidney from farmer_. 1.50

Eggs—The market, speaking par-
ticularly of fine fresh eggs, has been
firm during the last week owing to the
excellent demand and the moderate
supplies. Market is about 2c higher
for the week. Jobbers pay 14c for 56
Ib. crates and 15c¢ for 58 Ib.
Jobbers sell the large eggs at l16c.
Fruit — Florida

57 and
Grape commands
$6@6.50.

Green O cions—20c per doz.

Honey Dew Melons—$2@2.50 for
crates of either 9 or 12.
Lettuce—In good demand on the

following basis:

Imperial Valley, 6s, per crate_-_-$5.00
Imperial Valley, 4s and 5s, crate 5.25
Home grown leaf, per bu. ~.-._- 0
Home grown head, per bu. ____-- 1.00

Lemons The price has_ nearly
doubled because of the hot weather

during the past week. Present quota-

tions are as follows:

o00 Sunkist 2 $9.00
S00 Sankigt 9.00
a60 Red Ball casas 8.00

J00 Red Ball u22 0 8.00
Mushrooms—40c per one lb. carton.
Oranges—Fancy Sunkist California

Navels are now sold as follows:

 

126 2 ea
10 2 CU
16 4.75
AU 4.50
OG 4.25
Ae 25
ONS 4.25
SG 4.00

New Beets—$2 per doz. bunches.

New Potatoes—$3 per bbl. for Caro-
lina or Virginia stock; $1.25 per 100
lb. bag for Triumphs
Long White from

Texas;
$1.25
per 100 Ibs.; home grown, 75c per bu.
Onions—Texas Bermudas, $1.25 per
50 Ib. sack for white and $1.10 for
medium yellow.
Parsley—40c per doz. bunches.
Peas

from
Mississippi,

 

Home grown, $2.25 per bu.
Pieplant — 60c per bu. for home
grown.
Poultry—Wilson & Company pay as
follows:

Heavy fowls 23 13c
Light fowls ....-.....0 10%c
Docks 2 12c
Light Broviers, 2 lbs, 12¢

Rock Broilers, 2% lbs. up ---- 15@17c

Radishes—10c per doz. bunches.

Red Raspberries—$2.75 for 16 qt.
crate.
' Spinach — 65c per bu. for home
grown.

String Beans—75c@$1 per bu.

Tomatoes—Hot house, 60c per 7 Ib.
basket; outdoor grown, 40c per 7 Ib.
basket.

Veal Calves — Wilson & Company
pay as follows:

Bantew 2 6@8%ec
G008 ooo 6c
Mediu 200 Se

Wax Beans—75c@$1 per bu.
Watermelons—25@40c for Florida.
3. +
The skeleton might be all right if

it would only stay there.

 

6

MUTUAL FIRE INSURANCE

Trash Fires.

On April 20 a trash fire started by
employes from a neighboring factory
communicated to a large storage ware-
house in Denver. This building was
filled with painters’ supplies and 90,000
sacks of beans. Not only were build-
ing and contents a loss, but a nearby
viaduct was damaged sufficiently to
require closing of traffic, and the entire
warehouse district will be without tele-
phone service for some time due to
burning of trunk-line cables.

About the middle of April a trash
fire communicated to a corn crib and
seriously endangered a large elevator
at Roland, Iowa. Fortunately this fire
was extinguished before it had gained
much headway.

Such examples are common. Nor is
the trash fire a “small-town” hazard.
The Fourth Battalion District is one
of Chicago‘s congested sections and
is considered one of the hottest fire
districts in the city. The trash fire
hazard became so serious that a squad
was assigned the duty of patroling the
district and in a few days extinguished
500 such fires, all of which were a men-
ace to property. The campaign re-
duced by two-thirds the average num-
ber of fire alarms in the district. In
1926 over 30 per cent. of all alarms in
Chicago were due to trash fires.

The trash fire is perhaps the most
inexcusable kind of fire. The backward
Chinese have a custom of tossing the
owner of burning property into his
own fire because of having brought
the wrath of the fire god upon the
community. Some _ such _ procedure
might have a good effect if applied to
people who start trash fires without
regard to nearby property or condi-
tion of wind or drought.

Property owners can best avoid such
fires by not burning trash on their
premises and by maintaining their
premises free from trash, weeds, or
other combustible material that might
transmit a fire.

 

 

>> >. —_—_
The Firebug Knows Where To Strike.

Fire seems to know. It seems to
attack the buildings that are not pre-
pared.

There are many ways to make any
structure relatively safe from fire.
These ways are suggested by mutual
fire insurance companies to their pol-
icyholders.

The individual property owner often
benefits immediately by a reduction in
the premium, and all policyholders
profit eventually from this fire preven-
tion effort since reduction of loss
means savings, and in a mutual corpo-
ration savings are passed on to the
policyholders.

Millions of dollars are returned an-
nually by mutual fire corporations to
their policyholders in dividends. These
savings effect a substantial reduction
in the net cost of protection to the
insured, usually not less than 20 per
cent.; often much higher.

American property to the extent of
over forty billions of dollars is insured
against fire under mutual policies. The
total amount increases rapidly every
year as additional owners come _ to

 

MICHIGAN TRADESMAN

know more of this oldest and soundest
form of protection.

Property management to-day de-
mands a thorough knowledge of in-
surance. If you do not thoroughly un-
derstand the mutual plan, write to-day
for full information to any mutual in-
surance company you find in the ad-
vertising columns of the Tradesman.

—_>--
A Remarkable Record.

The oldest of the seventy-five Fed-
eration companies was founded in 1752.
Five other companies in the group are
more than 100 years old.

Of the remaining sixty-nine com-
panies:

9 are between 75 and 100 years old
10 are between 50 and 75 years old
30 are between 25 and 50 years old

20 are between 10 and 25 years old

These companies have over six bil-
lion dollars of business in force—have
returned to policyholders in dividends
over one hundred and forty millions
of dollars.

—_——_>->-~2
What Mutual Means.

The principle underlying mutual in-
surance and differentiating it from
other forms is that which works to
reduce the insurance cost by reducing
the losses. Economy of administration
is one of its distinctive marks; but pre-
vention of loss through selection, in-
spection, education and co-operation is
the foundation on which the whole
mutual structure is erected.

 

Lines of Interest To Grand Rapids
Council.

Too much stress cannot be laid up-
on the importance of prompt payment
of assessments and dues. All insurance
premiums are payable in advance and
when due date is passed and the as-
sessment or dues are not paid, no in-
surance order can be held for in-
demnity to its members. This is com-
mon knowledge to all of us and yet the
Secretary-Treasurer has quite a list of
members who exhibit a little careless-
ness in keeping their protection in the
United Commercial Travelers of Amer-
ica in force.

Many times during the last two
years we have seen and heard the slo-
gan, “1932 will reward the fighter” and
“If you expect to get business you will
have to fight for it,” etc. We have all
believed that at least a part of it, but
it preyed on one of our good member’s
mind until he dreamed about fighting
for business. Unfortunately, he was
at home when he dreamed and his wife
was reposing quietly by the side of
her “natural protector” when he let
go a terrific right swing, which con-
tacted with her stomach. It is assumed
that when she regained consciousness
and her breath, she said plenty to the
husband who had become so accus-
tomed to-fighting for business, he
could not dismiss it from his mind,
even during sleeping hours.

Rutledge W. Radcliffe, Chaplain of
the Council and crew leader of crew

No. 1, Team Work in Business Group,
with his crew and their families will
hold an outdoor picnic at Fallasburg
park on Saturday Aug. 6, 3 p. m. The
leaders of crew No. 2-3-4-5 and officers
of the Council are invited to join
them on this occasion which promises
to be a rea! afternoon and evening of
harmless, wholesome fun and_ socia-
bility. Much entertainment will be
provided for the children and contests
of skill and endurance for the adults,
with prizes for the winners in all the
events.

The reporter recently made a trip
into Ohio and Pennsylvania and it was
quite remarkable the number of horse
drawn vehicles that were in use in
that part of the country. We try to
avoid thinking of the past, except to

July 20, 1932

gather some information that may aid
us at present time, but there was a
commendable stability about the use
of the horse and buggy. It implied
that the driver was living within his
means or as nearly as possible and
making an effort to pay his indebted-
ness as early as it could be done. We
talked to a number of farmers along
the route and a feeling of resentment
against the Government for the high
taxes was almost universal. They feel
that during the kaiser’s war they ex-
tended themselves to raise food and to
purchase liberty bonds, as requested by
the Government, and now they are
being crushed by the burden of taxa-
tion.

Senior Counselor B. C. Saxton, re-
siding at 29 Baynton avenue, and an-

 

 

 

can say they are of the best.

Minneapolis, Minnesota

YOU WANT THE BEST

You want insurance without any “ifs,” “ands” or “buts.”
You want it in a sturdy company. We can’t say there are no
insurance companies as good as the Federal Mutuals, but we
These companies have always
given policyholders safe, dependable protection at a substantial
saving. If your insurance isn’t the best, you can get it from
the Federal Mutuals and at a reduction of 30 to 40%. It will
pay you to communicate with one of the companies below.

Federal Hardware & Implement Mutuals
Retail Hardware Mutual Fire Ins. Co. Hardware Dealers Mutual Fire Ins. Co.

Minnesota Implement Mutual Fire Ins. Co.
Owatonna, Minnesota

Stevens Point, Wisconsin

 

 

 

 

 

 

 

 

 

 

the ages.

GRAND RAPIDS,

Mutual benefit, protection and responsibility has been
the object of all organized human efforts throughout

It’s the underlying principle of Mutual Insurance.

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY affiliated with the Mich-
igan Retail Dry Goods Association offers all the benefits
of a successful organization.

319-320 Houseman Building

MICHIGAN

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

The Net Cost is 30% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

 

    

 

 

 

  

ria oe

 

 

July 20, 1932

other of our members, W. M. Robin-
son, living at 2626 Fuller avenue, haye
engaged in a business which is highly
constructive and helpful to the busi-
ness men in their territory, which is
the Western half of Michigan. They
have taken up the work of the Asso-
ciated Credits of America, whose home
office is located in Chicago, and have
a successful record of sixty-one years
of operation. Their service to the busi-
ness firms consists in thawing frozen
assets, realizing cash from past due
accounts, using their organization in
doing for the dealer the thing he would
do himself if he had the organization
trained and equipped to do it. They
report meeting with high favor among
the merchants and have already closed
several contracts. It is very gratify-
ing to No. 131, that when they re-
quired the service of salesmen, they
selected men from the Council, Frank
M. Johnson, of 812 Kalamazoo avenue,
and Williams Jennings, of Muskegon,
have been employed by them.

It is almost occasion for applause to
see four of our active members thumb
their nose at “Old Man Depression”
and board the special train at 6:30
a. m. which carried them to the cherry-
land of Michigan to assist in celebrat-
ing at the cherry festival. Secretary-
Treasurer Homer R. Bradfield, Ray-
mond J. Shinn, D. E. Keyes and John
B. Olney, all members of the DeMolai
Commandery, No. 5, of Grand Rapids,
accompanied that organizatzion to
Traverse City last Saturday, which had
a very prominent part in the festivi-
ties. Judging by the reports in the
newspapers, the occasion was very
gala and one of activity. It certainly
required early rising, but 150 of their
members, including the band, were at
union station on time. The special
train made only two brief stops and
arrived ahead of schedule time. They
had a prominent part in the parade at
11 o’clock a. m., and in the floral parade
at 2 p. m. The drill team put on an
exhibition at the athletic field at 4 p. m.
and then the reporter became uncon-
scious, trying to keep pace with them.
The Commandery band was a star at-
traction and the work of the drill team
was highly complimented by the
Grand Commandery officers who were
present. The special train arrived at
Grand Rapids early—or late—Sunday
morning. An unusual feature of the
trip was the engineer of the train was
a member of the Commandery, who
on arriving at Traverse City, treated
himself to a bath, donned his uniform
and was one of the boys while there.

John B. Olney and wife were so
impressed with the beauty of this part
of Michigan, the gracious hospitality
of the citizens and the general charm
of Traverse region, that they registered
at the Park Place Hotel for an in-
definite period. Council No. 131 wish
thein a very pleasant vacation.

The many friends_of James J. Mc-
Mahon, who resides at 2100 Lake
Drive, will be glad to learn that he
is slowly recovering from a long ill-

ness. He is now at the Battle Creek

Sanitarium and it is reported that he

is making definite gains each day.
Be sure to listen in each Friday eve-

ning to the program broadcast by the

 

MICHIGAN TRADESMAN

Team Work in Business Group over
station W-J-B-K, Detroit. If you have
comments of approval or criticism on
the program send same to H. Fred
DeGraff, Herkimer Hotel, Grand Rap-
ids. Program opens at 7:18 p. m.
Eastern standard time.

The following was handed to me
by one of our active members, who
prefers that his name be not published
in connection with it. We are pleased
to include it with U. C. T. news:

“Buy! The unemployed cannot and
the employed will not without confi-
dence in the future. Those who have
employment have no confidence in the
existing conditions. They know not
when the axe of unemployment will
roll their heads into the basket of want.
Neither executive or laborer feels se-
cure in his position. Therefore, confi-
dence must be restored by the em-
ployers. Assurance must be given to
the employes that they will be retained
at some wage. This assurance will give
the wage earner the confidence to pur-
chase as far as his income will permit.
He will not be afraid of losing his
position or suffering a damaging wage
cut if he is thrifty enough to buy a
home, a radio or a motor car. Such
has happened in our fair city and until
that fear is allayed in the mind of the
worker, the savings account and safety
deposit boxes will continue to hold
the means of buying.

“Confidence extends to prices as
well. As long as price slashing con-
tinues, business will not recover. As
long as there is a downward trend of
prices, the masses will wait until they
believe the bottom has been reached.
Business will not because
profits are sacrificed and buying power
for replacement is destroyed.

“If price cutting were the means of
establishing business on a solid foot-
ing, we would now be experiencing the
greatest boom of prosperity this coun-
try has ever known, instead of being
in the throes of depression.

“The manufacturer, jobber, and
dealer have become price conscious;
have lost sight of quality and profit
in the mad scramble for business.
Their efforts are but tools, eventually,
to dig a retreat for themselves from
their creditors.

“Tt will be the duty of the press to
build up a bulwark of confidence from
the avowals of the employers.”

Official Reporter.
——_+> + ->
Items From the Cloverland of Michi-

recover

gan.

Sault Ste. Marie, July 18—We were
among the fortunate last week in
missing the spell of hot weather which
was so depressing and caused the loss
of life in the larger cities. The weath-
er here was ideal, rather too cool in
the evening. The refreshment stands
in the various parks are still waiting
for warm weather to stimulate busi-
ness.

Fred Case, cashier of the First Na-
tional Bank, had a narrow escape when
his car overturned last week while he
was returning from his visit to St. Joe
Island, near Echo Bay, Ont. The car
overturned on the gravel road follow-
ing a puncture, Mr. Case had a cut
above the eye, while Mrs. Claude Case
is in the hospital, suffering with a
fractured arm. Mr. and Mrs. Lawson,
the other passengers in the car, are
confined to their rooms at the Hotel
Ojibway with ‘bruises and nerve shock.

Fred C. Stephenson caught a 2%
pound speckled trout in the Rapids
last week. He found four hooks and
three leaders in its stomach, so you
can get some idea as to what a fighter
the trout is.

Governor Roosevelt has been invited
to present a captured flag to Sault,
Ont., July 15. This is to be the great
wolf week which has been advertised
all over the country and promises to
be one of the big events in our Canad-
ian border city.

At many board meetings nowadays
“dividends” have become a password.

The many friends of our well-known
prosecuting attorney, Herbert L. Par-
sille, were shocked to hear of his
death last Tuesday morning at his
home on Kimball street as the result
of a heart attack. Mr. Parsille was 62
years of age and a resident here for the
past forty-five years. He was elected
since 1926 and served as prosecuting
attorney until his death. He was a
member of the Elks, Knights of
Pythias, Odd Fellows, Masons and the
Mystic Shrine. He leaves to mourn
his loss, his widow, three children and
one brother. He was beloved by all
who knew him and one of the best
prosecutors Chippewa county has ever
lad.

Frank F, Tromblay, our fire chief,
returned last week after attending the
convention of the Michigan Firemen’s
Association, held at Monroe. Mr.
Tromplay was elected president of the
Association for the coming year.

Jacob Schopp, the well-known mer-
chant at DeTour, had a re-union with
his entire family last Thursday. Nine
of his children were present. A well-
known photographer took a_ family
photograph of the group. Mr, and
Mrs. Schopp are to be congratulated
on raising such a nice large family, all
of whom have received high school
education.

Autos account for 83 per cent. of all
the rubber consumed—and at least 93
per cent. of all the rubbering.

Mrs. Seiwell has opened a bakery
on Ann street in the store recently
vacated by Mr. Beale. The new
bakery will be known as_ Seiwell’s
home bakery. Mrs, Seiwell needs no
introduction to her many patrons in
the new location as she has been in
the ‘baking business several years on
Ashmun street.

The reputation the Sault has of be-
ing a good and prosperous city has
spread far and wide and it is feared
that among those who have come here
on the strength of this reputation are
many who are simply wanting to live
off the fat of the land without any
sweat of the brow. Many of our
homes are being pfagued with back
door callers and such of the food
stores as are generous minded are im-
posed upon and are really suffering by
the unprofitable giving which they are
forced to do every hour of the day.
The Sault naturally cannot let any
person starve within its boundaries.
Charity must be dispensed. The need
for some sort of community kitchen
for the purpose of feeding needy
strangers is growing daily. Just now,
as the Chamber of Commerce points
out, there is considerable work which
could be provided for such impover-
ished strangers as will work. It is to
be hoped that action will be taken
without delay to provide food for the
needy strangers, but to give them
notice that the food is available only
in return for evidence of a willingness
to work. A field kitchen operated
along this line would probably have
the effect of ridding the Sault of a
considerable portion of its floating
population.

‘Clarence C. Eby has opened the
Birch Arbor at St. Ignace. A mod-
ern lunch counter has been installed
at the end of the Arbor. A large elec-
tric refrigerator has been installed, as
well as electric grills. Tables are lo-
cated in the Vista room of the Arbor.
Mrs. Joseph Elmhurst and Norman

 

7

McDonald are in charge of the lunch
counter.

P. J. MeéNamara & Sons’ new
cobblestone sfilling staiton on the Lake
Shore drive, near Manistique, was

opened for business last week. The
station will be in charge of Emmett
McNamara. In addition to the station
there are seven over-night cottages on
the property which fronts on Lake
Michigan. A new flowing well was
dug alongside the station and has a
depth of 181% feet. The water is as
cold as ice water.

Mr. and Mrs. Fred Shaw have re-
turned from an _ extended trip to
Alaska. En route they attended the
Rotary convention at Seattle.

William G. Tapert.

———_>+>____
Perils To Health in Use of Drugs and
Overeating.
There are a great many persons in
Pennsylvania who come within the

definition of habit-slaves. While of
course everyone’s daily actions are
controlled by habits, a distinction

must be drawn between those associat-
ed with natural and healthy existence
and those that do bodily and mental
harm. It is the addiction to the latter
type that makes slaves of persons.

The peculiar thing connected with
this situation is that by far the great
majority of slaves are unwilling to ad-
mit that they are such. Moreover, not
a few of them are quite unaware of the
fact that they are really in that. class.
Outstanding members in this latter
category are the men and women who
rely upon any type of stimulant to
deliver the pep that is normally as-
sociated with a vigorous constitution.

These people do not appear to real-
ize that the consistent employment of
stimulants to achieve temporary vital-
ity will eventually, if not sooner, do
damage to the physiological fabric.
This harm may manifest itself in the
snapping of nerves, in a reduced vigor,
in lowered resistance to disease or-
ganisms, or in a definite disease mani-
festation.

It should be understood that Nature
has fast, though easy, rules which
must be strictly obeyed if she is to be
expected to give 100 per cent. response,
Mere man-made inclinations and habits
if against her basic principles, cannot
be successfully superimposed on her will.

Too many people refuse to recog-
nize this unalterable principle. And
no better example of this fact can be
found than in the widespread, habitual
use of drugs to stimulate alimentary
action, which should be a _ natural
process. This type of person is a slave
in the strictest sense. And his num-
ber is legion.

Perhaps the largest class of serfs in
the United States are the food slaves
who, chained to the unrestrained de-
sires of the palate, habitually overeat
—with some type of a backfire on Na-
ture’s part as a consequence.

It would therefore pay every person
to take a conscientious inventory of
his habits and conclusively eliminate
all those that are definitely beyond the
natural laws. Some sacrifices will
have to be made undoubtedly; even
professional advice may be required.

However, Nature is prodigal in her
returns for kind treatment. And one’s
business jin ‘life is, or should be, to get
the most out of Nature that she is
willing to give. Vital, vibrant life will
not be satisfied with less.

Dr. Theodore B. Appel.

 

 

MICHIGAN TRADESMAN

July 20, 1932

 

YANKEE INVENTIVENESS.

Book reviewers have been having a
pleasant time, as we approach what is
sometimes still called the silly season,
with an ingenious collection of inven-
tions taken from the records of the
United States Patent Office which goes
under the title “Beware of Imitations.”
It is not necessary to gild she lilly—
although perhaps there is an invention
for that, too—as the patentees show a
power of imagination which carries
their descrptions of their brain chil-
dren to heights of absurdity far be-
yond the wildest flights of book re-
viewer or editorial writer.

There are goggles for hens who have
a penchant for pecking at one anoth-
er’s eyes; patent alarm clocks for
awakening heavy sleepers by a sudden
shower; waterwings for horses facing
the problem of fording stream too deep
for them; air-cooled rocking chairs,
and neat little combinations of rat and
fly traps. Also there is a balloon pro-
pelled by vultures or eagles—equipped
with corsets or harness appropriate to
the form of the bird chosen—which is
as simple a way of solving the flying
problem as could be well imagined.

These inventions represent the hopes
and aspirations of thousands of inven-
tors, and, when we look upon the innu-
merable gadgets which are actually in
use in this mechanical age, we do not
wonder that the Patent Office is so
hospitable to the weird products of
Yankee inventiveness. The silliest idea
of the most fevered imagination may
point the way to to-morrow’s labor-
saving device. The line which sep-
arates these apparently futile contrap-
tions and many of to-day’s mechanical
and electrical marvels is a fine one.
In fact, it may prove dangerous to
have published these inventions. The
first thing we know some aggressive
manufacturer will take them up in
earnest, and as a result of Nation-wide
advertising we shall find ourselves buy-
ing air-cooled rocking chairs, hens’
goggles, hydraulic alarm clocks or
equally absurd equivalents.

—————

SELECTIVE DISTRIBUTION.

In their conference on selective dis-
tribution during the week, the mill rep-
resentatives and dry goods wholesalers
were able to make some progress, but
the discussions emphasized the com-
plexity of the problems which they are
seeking to solve. The very fact, how-
ever, that so many factors could be
brought together to consider the plan
testified to the theoretical if not the
practical merit of this method, which
has been sponsored by the Wholesale
Dry Goods Institute. :

The willingness of the mill interests
to fashion a program indicated that
they have some hope of being able
to work out the intricate details of
the plan. At the same time, it also
inferred that their own costly attempts
at direct distribution and the grave
problem of price competition have
turned them toward seeking relief in
the wholesalers’ proposals.

Selective distribution is aimed at
having the mills pick wholesalers in
whatever territories they desire to
cover for the sale of their products.
The lines are confined to these whole-

salers and are not sold to group buy-
ers or chains in competition. The
wholesaler receives a price differential
under the retailer and other buyers.
But whether entire mill lines are to be
handled or whether they may be split
up among a number of wholesalers has
still to be threshed out.

A committee of the wholesalers will
meet with the manufacturers to work
out this and other questions. Subcom-
mittees will deal with the various lines
handled by the wholesale concerns.
This action and the readiness of pro-
ducers to take up the whole subject
must be accepted as evidence that the
mills consider the wholesalers in a
much stronger position than they were
only a few years ago when predictions
were freely made that they would soon
disappear from the distribution picture.

 

PIGS IS PIGS.

In two developments occurring al-
most smiultaneously the promise of a
turning point in the depression is being
discovered by the more hopeful ob-
servers of economic conditions. These
developments are somewhat dissimilar.
For one is the agreement on repara-
tions which has been reached at Lau-
sanne; the other is the rising of hogs.
The former is the more spectacular
event, panoplied in all the importance
of an international conference attended
by. the world’s leading statesmen, but
in our own Mid-West greater atten-
tion is being paid to what happens to
the hog.

He has assumed a new role in the
public mind. But recently a popular
novel blossomed forth wth a porcine
hero and now the hog is the subject
of special articles by econome writers
and of countless editorials. In their
glorification of the American swine,
the New York Herald Tribune sings
a pean of praise to the “golden shote”
and the New York Times would set
up on the floor of the Stock Exchange
a golden image of the hog with the
legend: “He led us back to the trough.”

These encomiums are predicated on
the assumption that the hog continues
his forward march in stimulating the
economic activity of the Mid-West. If
he falters or slips back, there will be
sad lamentations. Yet not for some
time shall we know whether the rise
in the price of hogs is a flash in the
pan, and even should to-day’s hope of
happier days be fulfilled we cannot be
sure whether the future historian of
the depression will give to Lausanne
or to Iowa the credit for leading the
way upward. In the meantime we
should curtail our enthusiasm with the
realization that when all is said and
done “pigs is pigs” and that too much
should not be expected of any member
of the porcine family.

 

FIRMING UP IN PRICES.

Little change was noted in general
business during the week and it was
evident that trade interests were wait-
ing for the adjournment of Congress.
The effect of the Lausanne agreement
was almost entirely nullified by the
further agreement to make the settle-
ment dependent upon suitable reduc-
tion or cancellation of war debts. On
the other hand, there were advances in

the bond market and price increases in
commodities to lend a cheerful note
to the week’s developments.

The weekly business index has eased
off again with four of the series lower
and one, car loadings, higher. A de-
cline of 20 per cent. under the previous
week in automobile production points
to more definite slowing down in oper-
ations in this line. The June building
contract awards, at the same time,
disclose little change from the low
level of construction activity. The aver-
age daily rate was only about one-third
of the June, 1931, figures.

Despite this stagnation in major in-
dustries, however, there has been some
improvement registered in the case of
commodity prices. Thus, the weekly
index has advanced for the fourth
week and stands at 93.1, the highest
since the middle of January. Dun’s
list of quotations for the week quite
reversed its previous movements by
registering thirty-seven advances
against sixteen declines. Only the drug
and chemical and the metals groups
showed more declines than advances
for the week.

This firming up in prices may rep-
resent the effect of the easy credit pol-
icy of the Federal Reserve, since other
influences appear to be lacking.

PUBLIC INTEREST AT STAKE.

After a thorough discussion of the
anti-trust laws by groups of business
men, their legal advisers and econo-
mists at the Institute of Public Affairs
held at the University of Virginia last
week, it was finally decided that these
laws cannot and will not be changed
until there is positive assurance that
public interest is fully and completely
safeguarded. In the conclusion of the
statement covering this summary, it
was pointed out that “more light, less
heat, deeper analysis, less prejudice
and a greater willingness on all sides
to see the other man’s point of view
will all be needed before there can
emerge a program for the amendment
of the anti-trust laws which can com-
mand serious attention of Washing-
ton.”

This can be accepted, it would seem,
as a very sane pronouncement on the
question and in marked contrast to the
usual criticism of the laws, which are
not widely observed, but the amend-
ment of which is so often held up as
offering the salvation of industry de-
spite the fact that those who violate
them appear to be in no better posi-
tion than others.

Since price-fixing agreements of one
kind or another must inevitably have
the effect of restricting demand, there
is not a little weight to the theory that
such agreements may be in a measure
responsible for some of our present
economic distress. Artificially high
prices and restricted production mean
a loss in “real earnings” both ways.
Stricter enforcement of the law might
prove of great benefit not only to the
public but to industry itself in the long
run.

REPLACEMENT DEMAND.

More is heard now of the huge re-
placement demand which has been
built up through three years of de-
presson and of the influence which it

 

 

must finally exert upon turning busi-
ness conditions upward. Returning
confidence will eventualy unloose this
demand, but, unless consumer purchas-
ing power is properly conditioned to
act, there may not be the brisk buying
which is predicted.

For the time being, it is true that
wage reductions have lagged behind
price reductions in most instances. If
full-time operatons are resumed, then
markets should expand at the present
price levels. But it is very much a
question whether price levels will stay
where they are. In faet, there is every
indication that they will be advanced
as soon as suitable opportunity offers.

This rise in prices may wipe out
very quickly any advantage to mass
purchasing power which now obtains
through higher “real earnings” and,
since there is a huge total of personal
indebtedness to be dealt with, demand
may be restricted. In other words, if
dividends are sought too rapidly it will
be at the expense of consumers and
finally at the expense of trade and in-
dustry as well.

So far the depression has brought
a great deal of discussion of the im-
portance of consumer purchasing
power, but little in the way of sug-
gesting adjustments which would im-
prove it and promote a smoother flow
of business. A policy on wages and
profits is urgently needed if the pres-
ent system is to operate more ef-

ficiently.

 

DRY GOODS CONDITIONS.

With weather that was too warm
for comfortable shopping in many sec-
tions, retail trade during the past week
showed more effect from the usual
seasonal lull. Local stores, however,
reported fair activity on a number of
different items. Summer apparel was
quieter, but demand for various kinds
of home furnishings responded well to
promotions. Shoe sales also brought
action. Men’s wear business declined
from the recent high level.

The Reserve Board report on de-
partment sales for June dislosed a loss
of 26 per cent., which put the half
year’s results 23 per cent. under the
corresponding period of 1931. For the
six months the declines ran from 19
per cent. in the Richmond district to
28 per cent. in the Dallas area.

A compilation for thirty-three chains
also showed the largest loss for the
year so far when June sales dropped
13.24 per cent. under those in the same
month last year. For six months the
decline amounted to 9.87 per cent.

The comparison in June was with a
fairly good month last year, so that
the drop in sales was quite severe.
For the first half of this month volume
has not improved over the June show-
ing, but the decline under a year ago is
less because last Summer saw dull
trade. In this district the estimate for
the first two weeks of July is a drop
of 20 to 22 per cent.

In a recently developed arc cutting
saw the cutting wheel forms one elec-
trode, the work to be cut the other.
Several hundred amperes at a low
voltage pass, melting away the part
of the work in contact with the saw
evenly, rapidly.

 

 

 

 

 

 

 

 

 

July 20, 1932

 

MICHIGAN TRADESMAN

9

 

OUT AROUND.

Things Seen and Heard on a Week
End Trip.

With Kalamazoo in mind last Satur-
day we headed South on U § 131. At
Plainwell we halted at the temporary
office of the Eesley Milling Co. to ob-
tain more details concerning the future
plans of that organization. Lloyd
Smith, the sales manager, responded
to our enquiries as follows: ‘““We have
arranged to have our brands of flour
made by the Chelsea Milling Co., at
Chelsea, a thoroughly up-to-date mill.
Better milling wheat can be purchased
there at an average of four cents per
bushel less than we have been paying
here in Plainwell. Our brands will be
shipped in carlots to Plainwell, Cedar
Springs and Traverse City, where we
maintain distributing stations. We are
installing an office and office equip-
ment in our elevator and buckwheat
flour mill on the East side of the river,
where our head office will be maintain-
ed. No change will be made in our
office or transportation forces, which
will function the same as they have in
the past. It is surprising to me how
completely we have been able to con-
serve the interests of our customers
and ourselves by prompt action in
making the arrangements above de-
scribed.”

Six threshing machines were in evi-
dence en route to Kalamazoo and re-
ports received from several sources in-
dicate that the yield of wheat this sea-
son is entirely satisfactory. New
chicken houses are putting in an ap-
pearance all along the route, showing
that small farmers and fruit and vege-
table growers are not discouraged over
the low price of eggs this season.

I was surprised to find the mer-
chants of Kalamazoo in such good
mood and with such a warm feeling of
appreciation of the assistance the
Tradesman has rendered them in pass-
ing through the present crisis with the
least possible loss and damage. Sev-
eral were loud in the praise of the en-
couragement they had received from
our medium, particularly during the
past three years.

 

I was called upon to mourn the loss
of two life-long friends last week—
Henry M. Rose and Richard J. Pren-
dergast. Mr. Rose was born at Hor-
nell, N. Y., seventy-three years ago.
He came to Michigan with his par-
ents when a small child and graduated
from a seminary at Fenton and from
Kalamazoo College. He was at vari-
ous times engaged in newspaper work
in Benton Harbor, Grand Rapids and
Detroit, being state editor of the De-
troit Journal in 1891. He had a term
as clerk in the state legislature and in
1894 went to Washington as private
secretary to Senator Burrows. On the
latter’s death he was made chief clerk
of the Senate in 1898 and later assist-
ant secretary of that body, his name
being written into the bill giving him
the appointment—a rare honor. Mr.
Rose was a remarkable man in many
ways. He was a prodigious reader
and one of the best posted men I ever
knew. There was no subject pertain-
ing to American history and current

political and economic events with
which he was not thoroughly familiar.
He had a wonderful carrying quality
to his voice, which made him very
popular with older people. He had
a delightful personality, which enabled
him to win and retain friends in all the
walks of life. He served the U. S.
Senate thirty-four consecutive years
without making a bad friend or alien-
ating the affection and admiration of a
single member of that body. He care-
fully instructed every new member of
the Senate as to his duties—how to do
things right, in accordance with the
established usages of that organiza-
tion—so that the new member could
enter upon his career in the greatest
lawmaking body in the world fully in-
formed. It made no difference to him
what political party the new member
belonged to. He never discriminated

as a warning to Wilson that he must
keep his hands off the internal affairs
of the United States Senate. Such an
action had never before been taken by
any functioning authority of the Gov-
ernment and probably never will be
again. Wilson was so wroth with the
two Senators who drafted the measure
and pushed it through the Senate that
he called them to the White
and demanded that they undertake the
repeal of the law. On their refusal to
comply with his demand, he informed
them that he would recognize no
recommendation for political appoint-
ments they might make during the
time he occupied the Presidency, which
threat he carried into execution with a
vengeance. He also instructed the de-
tective department of the Government
to shadow Mr. Rose for months in the
effort to discover some flaw in his con-

House

 

 

 

 

The Late Richard J. Prendergast.

against any senator because of his
politics. His attitude in this respect
resulted in an official action which
finds no counterpart in American his-
tory. When Wilson was elected
President he announced that he be-
lieved in the Andrew Jackson theory
of government—that to the victors
belong the spoils—and that he did not
want any Republican appointee re-
tained on the payroll of Uncle Sam.
As the result of this arbitrary assump-
tion of authority on the part of Wilson
two leading Democratic members of
the United States Senate got together
and drafted a bill making Mr, Rose
assistant secretary and parliamentarian
for life. Every Democrat member of
the Senate voted for the bill and, of
course, every Republican did likewise,
not only because of their appreciation
of Mr. Rose’s ability and attitude, but

duct, which they were unable to do. All
of which proves conclusively that Wil-
son was a monster of vindictiveness,
instead of the Christian gentleman his
biographers undertake to attach to his
memory. Mr. Rose was disabled by
a paralytic stroke, which he suffered
about eight years ago, but his interest
in his work never flagged and his
salary continued to the end.

Wilson’s attitude in the matter of
forcing every Republican out of office
was directly opposite the attitude of
Grover Cleveland when he became
President. Cleveland refused to re-
move Republican office holders if their
records were good and. they were not
guilty of “offensive partisanship.”
When he was asked to supplant a Re-
publican with a hungry Democrat, he
asked the Senator or Representative

making the request for a change: “Is
the record of the present incumbent
good?” If the reply was in the
affirmative, Cleveland usually remark-
ed: “Why not let him remain where
he is until his term of office expires?
If we do that the Republicans—assum-
ing that they come back into power
again—will permit the Democrat to
remain in office until his
office expires?” I have it on good au-
thority that the Republicans were so
impressed with :Cleveland’s fairness in
these matters that no Democrat was
removed from office until his term of
office expired when they came back

term of

into power after Cleveland’s retire-
ment.
When I started the Tradesman,

forty-nine years ago this week, Dick
Prendergast was book-keeper and
credit man for his uncle, John Caul-
field, who was then engaged in the
wholesale grocery business at the cor-
ner of Canal and Erie streets. He
soon became so proficient in his knowl-
edge of the business that his employer
left the management of the house al-
most wholly to his nephew. When Mr.
Caulfield retired from ‘business, Mr.
Prendergast became credit man for the
Lemon & Wheeler Co. [ think he
must have filled this position about
twenty years, when Mr. Lemon died.
Mr. Prendergast was fully capable of
continuing the business as manager,
but those in authority decided to merge
the ‘business with that of the Worden
Grocer Co. Mr. Prendergast went to
the Worden house as credit man, but
was never as happy there as he was
under his The
outcome was a tragedy because of the
innate dishonesty of the manager, who
completely wrecked one of the finest
wholesale businesses the Grand Rapids
market has ever had. In the

former connections.

mean-
time Mr, Prendergast suffered im-
paired eyesight through the appear-
ance of cataracts, which ultimately

blotted out his sight. He thereupon
took up the work of insurance solicitor,
which he followed with a fair degree
of success during the past two years.
I never expect to know a truer man
than Mr. Prendergast if I live to be
100 years old. He was honest to the
core and dealt with everyone he came
in contact with as he would like to be
dealt with himself. The only great
mistake the made during the nearly
fifty years I knew him was his unfor-
tunate contact with a gigantic fraud
and cheat, who wrecked the savings of
a lifetime, but did not succeed in im-

pairing the confidence in which Mr.
Prendergast was held by his many
friends.

A. E. Brooks, who was_ identified

with the manufacturing and wholesale
confectionery business of Grand Rap-
ids fifty years, will be 90 years old
Aug. 16. I think it would be very ap-
propriate for the wholesale dealers in
this city to arrange to give him a com-
plimentary banquet on that date. Mr.
Brooks is no longer active in business,
but he is in excellent health. His busi-
ness contacts were always in keeping
with the ‘best traditions of the trade, of
which he was a conspicuous
sentative for a half century.

repre-

(Continued on page 23)

 

 

MICHIGAN TRADESMAN

July 20, 1932

 

FINANCIAL

Two Alternatives To Gold Are Offered

Announcement by the Bank for In-
ternational Settlements that it con-
siders the gold standard the best of
all available monetary systems is, in
effect, another attack upon the man-
aged currency school. Only a short
time ago, it will be recalled, the
League of Nations made a similar
declaration. This is all further evi-
dence that gradually the managed cur-
rency school is losing ground.

The gold standard was not thrust
upon the world over night by a group
of academicians. Rather it was the
result of slow evolution and the selec-
tion over a period of generations of
those qualities which would make a
monetary system most serviceable in
the trade and commerce of the world.
Through further evolution we may
advance ultimately beyond the gold
standard, but certainly no superior
system yet has been devised.

The two alternatives currently being
urged to replace the gold standard are,
first, some form of bimetallism and,
second, a plan for a managed currency
along the lines taught by J. M. Keynes.
The plea for bimetallism ‘warrants
very little attention. In the process of
monetary evolution leading to the gold
standard bimetallism was sloughed off
as inefficient, undesirable and unwork-
able.

A system of managed currency, on
the other hand, would be a marked de-
parture from anything ever tried on
an extensive scale before the war. The
proponents of this system, therefore,
deserve more courtesy than those urg-
ing that we subsidize the silver inter-
ests on a plea for bimetallism. The
members of the managed currency
school have a fresh outlook and all
the advantage that normally rests with
those able to offer what appears as a
reasonable panacea to some of our
economic ills.

Unfortunately, however, a system of
managed currency would not be of any
benefit in solving our problems. Al-
though convincing arguments can be
advanced in support of it, the whole
plan is based upon erroneous concepts.
Neither the rigid relation between
money, credit and prices upon which it
necessarily is bottomed nor the as-
sumption that the public will continue
to accept a medium of exchange re-
gardless of their present or potential
ability to convert it into definite com-
modity is justified.

Sooner or later, of course, the whole
Western world will return to the gold
standard. The monetary difficulties
cf the last few years have not been
due to inherent defects in the gold
standard but to unwise and, very fre-
quently, stupid management of the
gold standard. Because of this bad
handling of the gold standard price
levels throughout the world have be-
come disorganized and the credit bur-
den between countries has become un-
bearable.

In order to correct the results of
this past stupidity and lack of wisdom
it has been necessary to make exten-
sive readjustments. When these re-
adjustments are completed it will be
possible to restore a tnonetary system
which will be a help instead of a

 

hindrance to the development of sound
prosperity. Ralph West Robey.
[Copyrighted, 1932.]

— oes
Chart Reading.

In recent articles emphasis has been
made on the relative attractions which
various stocks offer for market opera-
tions. The fundamental, of course, as
we said, deals with the basic worth and
value of the stock and the technical
deals with the market itself, all of
which hastens the discounting of
fundamentals. Also, the fundamental
considerations should be taken into ac-
count by the short term trader but
even more so by the investor.

In considering the technical side of
the market, the most satisfactory
method is through the charts, These
may take various forms but from a
general standpoint should show the
visible record of the stock’s market
action over a period of time. If one
were able to remember these figures,
the study of charts could be eliminated
but one cannot depend upon his
memory for a very detailed picture of
a stock’s market action and since these
positions affect market action, the
study and ability to read the charts are
very important in stock market
trading.

The study of charts is indulged in by
so few traders that when an investor
sees the possibilities of chart reading
and realizes how certain rules usually
work, there is a tendency to over-
trade and place too much confidence
in the charts and forget real funda-
mentals.

Many financial writers say that no
irader can successfully operate in the
market. The individual, however,
should not depend on charts alone.
These are the chief disadvantages in
the charts and they lead into false
securities and many investors neglect
more fundamental factors.

Jay H. Petter.

—_+-+____

Indexes Reflect Halt of Downtrend.

Commodity prices have been watch-
ed for many months by careful stu-
dents of business conditions for an in-
dication of a turning point in the de-
pression. It has been recognized that
it was useless to hope for the return
of general prosperity until these prices
stopped their downtrend and reached
a point of stability. Only after this
point was reached could the business
structure as a whole complete its re-
adjustments and start to secure an ap-
preciable volume of profits,

At various times in the last year it
has appeared that a level of compara-
tive stability was being reached. In
each instance, however, the leveling
out of the price indexes has been tem-
porary and soon the downtrend was
resumed, At present there again are
signs of stability. Whether this, too,
will prove to be merely a temporary
halt cannot be forecast with certainty
as yet, but in any event it is a factor
which must be given considerable
weight in any appraisal of the business
outlook.

Various other indexes of prices also
have leveled out within the last few
weeks. In general, it may be said

that the tendency in this direction is

more marked at present than it has
been at any earlier time in the depres-
sion. To the extent of this difference,

accordingly, there is more reason for
encouragement now than in the earlier
periods.

It must be emphasized, nevertheless,
that the evidence of commodity price
stability still is far from conclusive.
Before a definite forecast is justified
it will be necessary to watch the rec-
ord for some weeks more. Further, it
is important to bear in mind that such
stability alone will not constitute busi-
ness recovery. At best it merely will
be a first, but fundamental, step toward
the degree of equilibrium necessary in
the economic system for a general
trade upturn, Ralph West Robey.

[Copyrighted, 1932.]

——_>+>___
Underneath the outward show is just
another needy human being.

 

 

WE RECOMMEND

Low priced bonds in the fol-
lowing groups as exchanges
for weak or defaulted secur-
ities.

 

Railroads
Public Utilities

Industrials

List furnished upon request.

J. H. Petter & Co.
343 Michigan Trust Building
Phone 4417

 

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand, Rapids, July 18—In your js-

sue of July 13, on page 13, the report

of the proceedings of the Grand Rap-

ids Bankruptcy Court, in the last col-

umn on the page under date of July
7, you report that in the matter of
George F. Cornell and Walter Cornell
doing business as Cornell & Sons, that
the schedules of the bankrupts show
assets of $17,599.94. This is an error
due, probably, to an error in making
up the schedules themselves, whereby
an insurance policy for $10,000 cover-
ing the stock of goods was added at
its face as an asset of the business to
the amount of $10,000.

The correct assets are, therefore
$7,599.94 instead of $17,599.94 as re.
ported.

In the same article you refer in one
place to “Cornell & Son, Bankrupts
No. 4940.” Cornell & Son have not

 

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July 20, 1932

been adjudicated bankrupts yet, so
that the designation a little later in the
same paragraph of “alleged bankrupts”
is the proper one. Cornell & Son.

Grand Rapids July 11—We have receiv-
ed the schedules, order of reference and
adjudication in the matter of Leonard
D. Stevens, Bankrupt No. 4949. The
bankrupt is a resident of Kalamazoo,
and his occupation is that of a factory
foreman. The schedules of the bankrupt
show no assets, with liabilities listed at
$434.56. The court has written for funds
and upon receipt of same the first meet-
ing of creditors will be called.

July 11. We have received the sched-
ules, order of reference and adjudication
in the matter of Clifford M. Mehrtens,
Bankrupt No. 4948. The bankrupt is a
resident_of Grand Rapids, and his occu-
pation 3 that of a collector of accounts
due, at the Litwin Tire Stores. The
schedules of the bankrupt show assets
of $410, with liablities listed at $2,054.45.
The court has written for funds and up-
on receipt of same the first meeting of
creditors will be called.

July 12. We have received the sched-
ules, order of reference and adjudication
in the matter of Ralph Leeuw, doing
business as City Storage Garage. The
residence of the bankrupt is Holland,
where he was proprietor of a garage.
The schedules of the bankrupt show as-
sets of $3,254.91, with liabilities listed at
$10,330.06. The court has written for
funds and upon receipt of same the first
meeting of creditors of said bankrupt will

be called. The list of creditors of said
bankrupt is as follows:

City Treasurer, Holland ~_~----~_- $ 40.49
George Maatman, Holland ~------~- 100.00
Wim, L. Baton; Bolland ..._— 95.00
Holland City & State Bank,

Fiolland 0 ea 1,090.00
Elkie Leeuw, Zeeland ------------ 1,500.00
Auto. Blec., Holland 0. 56.85
Aupperlee & Veltman, Grand Rap. 5.40
City Siegen Co., Holland 2.22. 75.58
Hlee. Serv. Station, Grand Rapids 12.93
A. W. Floro & Son, Detroit -_---- 3.03
Franklin Oil Co., Bedford, Ohio -_- 33.00
Evening Sentinel, Holland ------~ 362.32
Holland Vulecanizing Co., Holland 26.95
John Knapp; Holland. 22.02 9.52
Kennedy Oil Co., Grand Rapids -. 15.50
Lievense Battery Co., Holland -_ 45.38
Protection Product Co., Kalamazoo 6.73
Reynolds & Garlock, Grand Rapids 21.00
Standard Motor Parts Co., Holland 36.01
Reliable Tire & Access. Co., Musk. 22.00
Standard Oil Co., Grand Rapids -. 11.12

U. S. Rubber Co., Detroit... -__ 111.79

Thomas & Cornell, Grand Rapids__ 40.00
Telephone-Directory Adv. Co., Det. 9.20
Mich. Bell Tele. Co., Holland ~_---- 22.00
Western Turpetine & Oil Co., G. R. 16.71
W. W. O11 Co.; Holland ---.._ 24:67
White Bros, Elec. Co., Holland -_ 7.15
West Mich. Oil Co., Saugatuck ~~ 141.00
Kraker Plumbing Co., Holland -_ 13.65
Zoerman Hardware, Holland ____ 11.70

Tisch Auto Sup. Co., Grand Rapids 111.34
John Good Coal Co., Holland ----
Klinge Coal Co., Holland __~-_- oes
Klomparens Coal Co., Holland ---. 7.00

Model Laundry, Holland ~_------- 7.50
Pp: S. Boter Co:, Holland ___-__._ 7.50
Holland Fuel Co., Holland ~------- 5.25
Piper Jewelry Store, Holland ---- 10.00
DePree Hardware, Holland -__~--- 19.05

Miller Tire Co., Akron, Ohio __-__- 693.00
Zeeland Tire & Battery Co., Zeeland 7.99

Grand Haven Oil Co., Grand Haven 6.00
World Bonded & Adjustor, Chicago 8.40
Zeeland Record, Zeeland ~_-------- 12.40
ft, Lanting, Bolland: 9-2 8.00
Row Motor Sales, Grand Rapids -_ 1.13

J. I. Holeomb Mfg. Co., Indianapolis 14.48
Iron City Wiping Material Co.,
Pittspureh, Pa. 3
Auto Clinic, Grand Rapids -_------ -50
Holland City News, Holland ----- 108.00

Dokters Paint Shop, Holland ---- 10.00
JI X L Mach. Shop, Holland __---- 13.50
Community Oil Co., Holland -_-. 10.02
B Paldus. Holland —-- 2 3.00
Donnelly-Kelley Glass Co., Holland 7.50
Nat. Refining Co., Kalamazoo __-- 30.80
Pp. Mass, Holland ___-___-_--. 21.00
Peoples Auto Sales, Holland __-- 5.60

Commercial Printing Co.. Holland 2.00
United Film Ad. Serv., Kansas

Ciy Mo. 66.00
RL. Polk Go... Detroit ----_-__. 18.00
Visscher-Brooks Ins. Co., Holland 7.50
J. Y. Huizenga Coal Co., Holland 14.50
John J. Rutgers Co., Holland ---- 91.21
Edw. Leeuw, Holland ------------ 450.00

Bd. of Public Works, Holland -.-- 72.00

Fris Book Store, Holland -------- 5.50
Holleman-DeWeerd Auto Co., Hol. 7.50
Gebben-Vanden Berg Coal Co., Hol. 8.00

G. R. Coat & Apron Co., Grand R. 1.50

Holland Auto Parts, Holland __-- 1.50
Klomparens Paint Shop, Holland. 60.70
Holland Gas Co.. Holland —~------- 13.54
Geo. Hamberg, Holland ----_----- 5.00

Peoples State Bank, Holland __-- 455.

Joe Victor, Holland ----_----___-- 4.50
First State Bank, Holland -------- 7.50
Zeeland State Bank, Zeeland ----- 465.00
Elkie Leeuw, Zeeland ------------ 1,000.00
Cc. I. T. Corp., Lansing ---------- 1,085.00
Nat. Discount Corp., Grand Rap. 836.36

‘July 13. We have received the sched-
ules, order of reference, and adjudica-

tion in the matter of Ray Waters, in-
dividually and as the surviving copartner
in the copartnership of Thomas E. Wa-
ters & Son, Bankrupt No. 4950. The

MICHIGAN TRADESMAN

bankrupt concern has its residence in
Hastings. The occupation of the bank-
rupt was that of a clothier. The sched-
ules of the bankrupt show assets of
$6,618.76, with liabilities listed at $8,-
474.28. The list of creditors of said bank-
rupt is as follows:

Syman Bros., Saginaw —--_-------- $458.09
Mack Shirt Corp., Cincinnati, Ohio 322.91

Adam Bartel Co., Richmond, Ind. 165.04
Geo. Minto & Co., Detroit ~------_ 438.13
Portis Bros. Hat Co., Chicago ---- 329.63
Goodimate Co., Philadelphia ---- 112.83
Chicago Kahn Bros., Chicago ---~ 172.35
Wolens Cone Co., Chicago ~------- 173.52
T. Daitel & Son, Nox, Ind. 118.09
Lamb Knit Goods Co., Colon -.-- 73.38

Albert Given Co., E. Chicago, Ind. 74.72
Coopers, Kenosha, Wis. ---------= 161.01
Ohio Textile Prod. Co, Mansfield, O. 80.60
Augusta Knitting Corp., Utica, N.Y. 214.54
H. D. Lee Co., South Bend, Ind.

Weiner Cap Co., Grand Rapids -_
Phillips Jones Corp., Detroit ~----- 109.79

Cook Bros., Hastings —.. 76.81
International Handkerchief Co.,
Wow SORk — 2 oe 5.00

Rosensteins Sons, Rochester, N. Y. 182.27

Rose Gros., New York —2_._.._____ 48.17
Butier Bros... Chicage = 220 43.61
Improved Mfg. Co., Ashland, Ohio 94.73

Cleveland & Whitehill Co.,

Columbus, Obie) 20 134.70
Cc. J. Farley & Co., Grand Rapids 206.60
Alexander Neckwear Co., Hoboken,

NG cs ee 63.75
J. H. Levy, Cleveland, Ohio ------ 20.70
Great Southern Glove Co.,

Washineton, Onio, 9 87.62

L. Friedman Neckwear Corp.,

Milwaukeo 22 119.76

Duofold Underwear Co., Mohawk,
x

NON 34.95
Lorenz Knitting Mills, Chicago -- 33.63
Chew Garment Co., Geneva, Ind. 34.60
Snow Bird Knitting Co., Milwaukee 36.11
Harrison Co., Unon City, Ind. ---_ 36.00
Star Paper Co., Kalamazoo -___-- 26.22
Mayfield Woolen Mills, Mayfield,

Hy ee 292.50
S. L. Hoffman Co., New York __ 27.70
Beals & Selkirk Co., Wyandotte__ 21.88
Wash-A-Bill Cap Co., South Bend 10.26
Bellmore Neckwear Co., New York 20.50
Campbell Paper Box Co., S. Bend 31.13
Nu-Way Suspender Co., Adrian __ 8.44

Pacific Knitting Mills, Los Angeles 117.24
Hastings National Bank, Hastings 3,500.00

July 13. We have received the sched-
ules, order of referece and adjudication
in the matter of Frederick E. Border,
Bankrupt No. 4951. The bankrupt is a
resident of Woodland, and his occupa-
tion is that of a manager of telephone
exchange. The schedules of the bank-
rupt show assets of $600, with liabilities
listed at $22,851.94. The court has writ-
ten for funds and upon receipt of same
the first meeting of creditors will be
called.

July 13. We have received the sched-
ules, order of reference and adjudication
in the matter of Major Oil Co., a Mich-
igan corporation, Bankrupt No. 4952. The
bankrupt is a resident of Grand Rapids.
The schedules of the bankrupt show as-
sets of $8,265.11, with liabilities listed at
$7,418.69. The list of creditors of said
bankrupt is as follows:

Orville Worth, Muskegon -------- $ 60.00
Loren Kendall, Grand Rapids ---. 5.00
John DeGroot, Muskegon  --__---~-~ 70.00

Muskegon Boiler Wks., Muskegon 1,810.00
Jarecki Mfg. Co., Muskegon __-__- 799.42
Haliburton Oil Well Cementing Co.,
Duncan. Okla: oo 980.00
J. EB. Welton, Muskegon _.____--__ 625.00

Lafferty Office Sup. Serv., Musk. 8.62
Fred Towner, Muskegon -------- 10.00
Albert Damm, Muskegon --_------ 599.27
Spring Lake Oil Syndicate,

Spring Dake oo 335.00
Roscoe Beckett, Muskegon --_----- 5.00
Grey-Milliger Co., Muskegon -__-~- 420.00
Oil Well Engineers, Muskegon _--~ 180.00
L. ©. Neely, Muskegon —____.______ 552.25
Hagen & Hagen, Saginaw ----_---- 815.00

July 13. On this date first meeting of
creditors was held in the matter of Guy
Hively, Bankrupt No. 4927. Bankrupt
present in person and by attorney John
G. Anderson. Claims filed. Bankrupt
sworn and examined without reporter.
Order directed to be made for release
of certain funds under garnishment.
Fred G. Timmer, trustee, Grand Rapids;

pond $100. Meeting adjourned without
date.
July 13. On this date first meeting of

creditors was held in the matter of John
A. Vander Kolk, Bankrupt No. 4935.
Bankrupt present in person and by at-
torney Charles H. Lillie. Creditors rep-
resented by Hilding & Baker and Fred
P. Geib, attorneys. Bankrupt sworn and
examined before reporter. Claims proved
and allowed. Ray Aldrich, Caledonia,
trustee; bond $2,000. Meeting adjourned
without date.

—_—_+ +--+ ____
A Business Man’s Philosophy.

A father of four children, three hav-
ing passed maturity, said he allowed
his children to indulge any new desire
immediately. When his boys reached
the necktie and greased-hair age he let
them go the limit without comment.
Same way with the girls. He let them

bob their hair, expose their knees,
rouge their cheeks. When they wanted
books, even silly novels, he bought
them. His theory was that there is a
time for everything, and that a desire
repressed will reappear.

He told the story of a man who
bought a grocery store and worked
day and night for twenty years. His
wife helped him. They developed a
big wholesale business and one day
took a lot of money and built a house
that was a monstrosity. The woman,
long accustomed to making her
clothes from the cheapest materials,
now appeared in gay, multi-colored
gowns that made her ridiculous.

They were the victims of repressed
desires. At forty they acted like chil-
dren.

It seems that all are born with the
usual quota of nonsense. It comes out
some time—like mumps and chicken

pox. William Feather.
—_»-+____

Packers’ Glassware in Demand.

Production and shipment of certain
types of packers’ ware, fruit jars and
other containers for fruits and vege-

il

tables and products made from them
has increased sharply. Several plants
reported inability to keep up with the
demand for packers’ ware. The call
for flat glass is slow and the volume

being shipped is small. The table and

specialty glassware presents some un-
usual contrasts. With plants closed
here and there for lack of business,
other factories in the same lines are
most active. The active factories,
however, ‘are outnumbered by the in-
active ones.

 

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12

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.

President—Paul Schmidt, Lansing.

First Vice-President — Theodore J.
Bathke, Petoskey.

Second Vice-President — Randolph
Eckert, Flint.

Secretary — Herman Hanson, Grand
Rapids.

Treasurer—O. H. Bailey, Sr., Lansing.

Directors—Holger Jorgenson, Muske-
gon; L. V. Eberhard, Grand Rapids; John
Lurie, Detroit; E. B. Hawley, Battle
Creek; Ward Newman, Pontiac.

 

Prosperity in the Back Country.

How prone we are to mental stra-
bismus when we note the faults of the
other fellow, how unconscious we are
of our own shortcomings, was strik-
ingly exemplified recently in San Jose.
There was an open trade meeting of
merchants to which men of all lines
were invited. During the discussion
one man asked the speaker:

“Why should a department store
use groceries as a bait for other sales?”

“That is the oldest question there
is, or at least as old as any I know
of,” answered the speaker, ‘but, speak-
ing purely from the standpoint of the
department store, what is the differ-
ence whether it loses, say, $250 on
groceries to draw trade and charges
the sum to advertising or spends $250
in newspaper space? So long as the
merchant knows what he is doing, so
long as he keeps the total cost. within
the percentage on sales he sets aside
for advertising, it is the same thing
exactly.”

But the questioner was not satisfied
with that. He entered into a discus-
sion of the ethics of such practices
and said that a store which follows
such tactics must thereby gain the ill
will of the grocers of its community
who will decline to trade there. Those
grocers will not only keep their own
families from such store, but also in-
fluence their friends to stay away, so
such practices are apt to prove a
boomerang to the department store.

The manager of the department store
grocery section was in the audience
and so were several of the store's
officers. They made no comment, but
the speaker declined to enter into de-
tailed discussion because such talks
always take much time and usually get
nowhere. The fact is that merchants
must ever and always conduct their
business and shape their practices with
due regard to and in logical accord
with their environment, local business
conditions, habits and customs. No
man need tamely lie down under any

‘form of competition, but every man

must modify his course by whatever
factors are present in his locality.

And, as the speaker at that meeting
already knew, and as he confirmed by
further investigation next day, it was
demonstrated clearly that San Jose
was about the last place in which a
contention that prevailing conditions
were specially difficult for individuals
to cope with could rest on firm ground.
This because in San Jose are some of
the best exemplars of outstanding suc-
cess of individual merchants in the
grocery business.

A visit'to the grocery department in
question showed that the accusation
that it sold groceries too low did not
prove out. A careful check showed
that its prices were fully up to or
above those found in most individual
stores. Its “specials” were no more

MICHIGAN TRADESMAN

drastic and not offered more frequently
than those of single line grocers. It
pursues a consistent policy of making
a margin—small, but actual—on every
item sold. Deductions should follow
on such an actual check—not on hear-
say or general impression.

A cursory check-up indicated that
if the man who objected to the prac-
tices of that grocery department paid
it a personal visit once a week or so
and marked his own goods according
to the prices therein charged, he wouid
get a higher average mark-up than he
was now getting. I wonder why gro-
cers do not follow such a plan. It is
perfectly legitimate and sound busi-
ness to thus make sure of facts. But
more: actual experience teaches ime

that any grocer might gain by frankly

introducing himself to such grocery
managers and_ discussing business
practices with them. Such contacts
would be beneficial to the individual
and the result would be better under-
standing among the trade.

In San Jose there is a grocery busi-
ness which was established only a few
years ago by a man and his wife. It
was located on a side street outside all
traffic zones, Difficulty was plentiful.
Sales on Saturdays ran $35 total. That
meant sales of $20 even $15 on other
days. What margin could such a busi-
ness average? If it were as liberal as
20 per cent.—and it could not be more
than that—there were gross earnings
of $3 to $7 per day, total. Rent, all
other expenses and the living of two
people must come out of that. Yet that
grocer consistently advertised to save
his customers money because he was
out of the high rent zone.

He harped on that string until, as
he says himself, he “got sick of it;” but
he kept it up. Result: he built a busi-
ness with sales of $1,000 to $2,000 daily
and established a new business center
in that city—brought the city business
to him instead of going himself to it—
and occupies now a great, fine modern
block he built and owns. This was
done, please note, in face of just such
conditions as San Jose grocers meet
to-day—for the department store com-
plained of is one of the oldest busi-
nesses in the town.

In San Jose there is another store.
I know of none anywhere which makes
such liberal and consistent net earn-
ings. There are plenty other grocers
in that town who prosper far above
the average of the country.

The cry among humanity always is
for easier, less arduous conditions. I
am sure that we should then be worse
off; for the fact that we must all! con-
form to certain economic laws. I seek
to learn those laws and interpret them.
I did not make them. I know of no
way to sidestep them. But long ob-
servation and experience lead me to
regard them as wholesome.

And believe me, norfe can escape the
workings of those laws. In the days
of his pride, Napoleon once said: “Cir-
cumstance? I make circumstances.”
But when he had become blinded by
ambition so he could not see clearly
how natural laws inevitably work, he
exclaimed, desperately: “I am the most
enslaved man in the world. My master
has no. pity—I mean the Nature of
Things.”

We are little men beside Napoleon,
but the Nature of Things rules us,

- too. Success is attained by those of

us who sense such truths and act on
their indications. We see this exempli-
fied everywhere, for success in San
Jose or elsewhere results always from
just one thing: A definite course,
logically reasoned out and followed
without deviation, regardless of what
another or others may do.

The room is at the top. Those able
to think clearly and act with decision
find plenty of space above competition
—not below it. These are found in
Sacramento and Savannah; in Bir-

When
You

Recommend—

July 20, 1932

mingham and Bellingham; in Chinco-
teague and Chehalis. There are plenty
in what is generally known to be the
most demoralized of markets—Los
Angeles—where, only a few weeks
ago, one well qualified to speak re-
iterated what I have always known to
be true: That the grocery business is
one of vast opportunities for fine and
rapid profit in Los Angeles in this
present year of 1932.

And there is room for all kinds and
subdivisions of business. So when we
incline to think that the other fellow
is wrong and should not be allowed to

(Continued on page 13)

 

 

 

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July 20\1932

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids
Vice-Pres.—E ¥. Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.

 

U. S. Grade Stamp an Aid To Good
Retailing.

The question, “Where can I get
good meats?” has been asked over and
over again by homemakers the world
over. The frequency of the question,
no doubt, has resulted from oft repeat-
ed disappointments and dissatisfaction
with meats which were labeled by the
retail market man as “best the market
affords.” In. particular cases such
statements might ‘be true, but in gen-
eral the statement, “best the market
affords,” and similar statements as they
apply to meats in many retail markets
have little or no significance.

I am not implying that retailers gen-
erally misrepresent the quality or
grade of meat they pass across their
counter—far from it. The great ma-
jority of retail dealers are honest fel-
lows and wants to serve their trade
fairly and at the same time make a
reasonable profit in their business.
However, there are some in every city,
town, and hamlet in this great country
of ours that, like “Barnum” of show
ring fame, think we Americans like to
be fooled. Such fellows are a detri-
ment to legitimate ‘business and are
as a thorn in the side of every honest
retail merchant. They feature so-
called “special” sales and “cut prices,”
and through other alluring features
entice inexperienced meat buyers into
their markets. Many of these cus-
tomers find when served with meat at
the family table that all is not as it
should be. Serving tough steaks, chops
and roasts is always disappointing, and
if repeated tends to drive us away from
meats and to look for some kind of a
substitute, hence the frequency of the
question asked by homemakers,
“Where can I get good meats?”

During recent years lots of attention
has been given to standardizing food
products on basis of quality or grade,
and in general non-perishable food
products are marked or tabeled to in-
dicate their quality. As a consequence,
homemakers know a certain grade
means a definite degree of uniform
quality and they purchase again and
again without the uncertainty which
accompanies the purchase of ungraded
products,

This labeling or branding for qual-
ity process can be applied to meats so
that they may purchase roasts and
steaks with the same degree of con-
fidence that they now have when they
purchase certain canned fruits and
The U. S. Department of
grading and

vegetables.
Agriculture has been
stamping beef since early in 1927 at
several of the larger cities. A small
roller stamp is used which shows the
class and grade on the major cuts of
meats. It leaves a ribbon-like im-
pression on the meat in which the
class and grade of the meat are re-
peated. For instance, choice steer
beef is stamped U. S. Choice Steer;
choice heifer beef is stamped U. S.
Choice Heifer, and so it is with all the
other grades. Write and-ask for copy

MICHIGAN TRADESMAN

of Leaflet 67. It tells all about offi-
cially graded and stamped beef.

One thing is sure—when you pur-
chase beef and lamb bearing the U. S.
grade stamp you will get the same
uniform quality under a given grade
stamp all the time.

U. S. graded beef and lamb are
available in most sections East of the
Rocky Mountains. All who have ex-
perienced dissatisfaction with pur-
chases of these meats in the past I
urge to look for beef and lamb bearing
the U. S. grade stamp. Don’t be mis-
led by private brands but be sure the
initials “U. S.” are a part of the rib-
bon-like grade stamp.

A majority of hotels, restaurants,
dining cars, steamships and thousands
of retail meat dealers everywhere
recognize the benefits which follow
from the purchase of officially graded
and stamped beef and lamb, It will
undoubtedly solve the meat purchas-
ing problems of homemakers in pro-
portion as their dealers supply them
with these meats bearing the U. S.
grade stamp.

Although the summer season is on,
we red-blooded Americans like our
meat just the same, and nothing quite
takes the place of a nice juicy roast or
sizzling thot porterhouse or T-bone
steak. Possibly a lamb roast or loin
or rib chop from a U. S. choice lamb
would be more to your liking. Let me
suggest, therefore, that on your next
trip to market you look first for the
U.S. grade ribbon-like stamp on both
beef and lamb. It is your assurance
that the meat so stamped is of the
grade indicated by the official grade
stamp. It will minimize your meat
buying problems and in time remove
them altogether.

In conclusion, let me again remind
you to write for copy of Leaflet 67,
Beef Grading and Stamping Service.
Address your enquiry to U. S. Depart-
ment of Agriculture, Washington, D.
Cc.

——_»~-~-—__-

Prosperity in the Back Country.

(Continued from page 12)

go his way, let us recall a time when
our country was in danger far greater
than it is now. Then Lincoln said:
“Let not him who is houseless tear
down the house of another. Let him
rather labor to build a house of his
own, thus insuring by example that
his own will be free from violence
when built.”

It will help us all to think along
those Lincoln lines at this time.

Paul Findlay.

—_——_+>~>—____
Adds Wants Advertisements.

The Shopping News, a publication
owned by a group of larger stores in
Springfield, Mass., and devoted to their
interests, has added a want-advertise-
ment column, setting a rate of two
cents a word and offering 62,372 cir-
culation. Since its inception, the Shop-
ping News has gradually taken on
regular newspaper features until its
two editions a week now include a
page of news pictures, a financial col-
umn, church news, comic strips, a page
of shopping talk and an_ occasional
feature article.

> ~~
Tobacco Tax.

Two bills, levying taxes on tobacco

and soft drinks, have recently been

passed by the Louisiana Legislature
and presented to the Governor for his
signature.

The tobacco tax calls for a levy of
one-fifth of one cent on each cigarette,
one cent on each five cents of smoking
tobacco and a tax equal to the Federal
levy on cigars, while the second bill
places a tax on soft drinks equivalent
to about one-tenth of one cent on each
five-cent drink.

+2.

Orders on Fall Sweaters Heavier.

Wholesalers started to expand their
commitments on Fall sweaters during
the week and a fair amount of business
was placed. Men’s and boys’ shakers
and sport coats in the popular price
ranges came in for the major share of
attention. Buying has been delayed
this season and mills expect that the
volume of business will be consider-
ably below that of last year. How-
ever, they have: been keeping a close
check on production and not making
up any goods for stock purposes.

+ + _-__
To Feature $1 Shirts For Fall.
From current indications, the fea-
tured retail brackets for Fall shirts
will be the $1 range in solid color
goods and the $1.25 range in fancy
styles. The bulk of the buying to
date has been on these styles, and ex-
pectations are that they will comprise
a greater portion of the total business
than ever before. Very little advance
purchasing has been done on _ the
higher price brackets, although some
attention has been shown for staples
to sell at $1.35 and jacquards at $1.55
and $1.65.

—_—_—_+~+.+—____
A Business Man’s Philosophy.

“T love to be alone,’ said Thoreau.
“T never found the companion that
was so companionable as solitude.”

I have wished a thousand times that
I were less dependent on others. I
keep two dogs to protect me against
even the temporary terror of loneli-
ness. I read a good deal, but for some
reason I do not like to read in a room
alone. I may not speak to my com-
panion once in four hours, but want
someone there. It’s a handicap and I
envy those who can enjoy solitude.
The best work, I am sure, is done by
those who are self-sufficient.

William Feather.

'
wMba, ute, vt, vy, te, se’ ele ct,

   
   
   

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13

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14

HARDWARE

Michigan Retall Hardware Association.
President—Chas. H. Sutton, Howell,
Secretary—Harold W. Bervig.
Treasurer—William Moore, Detroit.

 

Early Preparation For the Fall Stove
Campaign.

On the hottest of August days, some
years ago, a selected list of prospects
received from a hardware dealer in a
certain small town a circular letter
opening somewhat like this:

“Hot, isn’t it?

“Don’t you wish you could can this
heat for use in December and Janu-
ary?

“The next most economical method
of heating is to install one of our
Blank heaters.”

And so forth.

That dealer was starting his stove
campaign early, you will say? Perfectly
true. But he was working on the
theory that it is necessary and desir-
able to start the stove campaign early.
Necessary, because for most people
the purchase of a range or heater is a
large matter, involving long delibera-
tion and numerous postponements.
Hence, an extensive process of educat-
ing the prospect is required to get him
to the purchasing point, or even to the
point where he will come in and look
over the stove stock,

Desirable, because a discussion of
heaters on a ‘hot August day is so un-
timely that it is pretty sure to arrest
attention and arouse interest. And the
idea of “canning the midsummer heat”
is so often voiced, that coupling your
heater with it drives home the thought
of economy.

While it may not always be desir-
able to start your fall stove campaign
so early, a great deal of preparatory
work can be done in advance. Adver-
tising matter can be prepared, or at
least outlined. It takes considerable
thought to get up a series of good ad-
vertisements; and thought takes time.
Put off the job until the actual selling
period is reached, and you will experi-
ence a mad last-minute rush, your
newspaper copy will be “just thrown
together.” And instead of a carefully
revised list of real prospects, you will
be working through the season with
the old, unrevised, incomplete prospect
lists of a year ago.

If this preparatory work is left to
the last minute, you can’t expect the
best results.

A good idea is to take some quiet
July or August morning or afternoon
when there is practically nothing doing
and spend a few hours in preparation
for your fall stove campaign.

Look through the advertising litera-
ture supplied by the manufacturers
and familiarize yourself with the strong
selling points of this year’s models—
the selling points most iikely to appeal
to your own customers. Then map
out the various points to be stressed
in your advertising, in the order in
which you want them to come. Then
fill in details; and with pencil and
ruler, figure on the lay-outs.

As a rule, even those retail mer-
chants who produce forceful advertis-
ing copy pay too little attention to the
manner in which it is set up. They
know nothing about type and make-
up, so they leave these matters entire-
ly to the compositor. Whereas it is

MICHIGAN TRADESMAN

worth while to study these matters, to
understand them, to know just what
the printer can or cannot do with type,
rules and white space, and to plan
your own lay-outs. The printer is
pretty sure to follow certain conven-
tional lines; the advertiser who under-
stands make-up can quite frequently
devise something original which wiil
attract attention. It might be good

policy for you to give this subject
some study, talk things over with
your make-up man or advertising

specialist, and come to the fall stove
advertising with some new ideas.

The prospect list is a very import-
ant adjunct to the fall stove-selling
campaign. The dealer can divide his
public into two classes: those who are
not in the market for stoves, and not
likely to be in the market for a long
time to come; and those who are good
prospects. His task is to find out and
list the good prospects, and to con-
centrate his advertising and_ selling
efforts on them.

It doesn't pay to scatter your fire.
The manufacturer will supply you with
a lot of excellent printed matter. It
is easy to distribute this material over
the counter to all comers, or so send
it through the mails to a promiscuous
list of names. But, handled in this
way, a lot of the material gets into the
hands of people who are not interested
at all.

It is far better to compile a careful-
ly selected list of people likely to buy
stoves and to work out a follow-up
system of mail advertising. It is more
effective advertising to send four dif-
ferent letters to one good prospect
than to send four copies of the same
circular to four different people, three
of whom are not in the market for
stoves at all.

Compilation or revision of your list
of stove prospects will be a profitable
task for some of these dull midsummer
days.

A good many direct enquiries for
heaters or ranges will come to you.
Get the addresses of these people
down on paper; and if you can’t sell
at the moment, follow them up.

But apart from direct enquiries,
prospects can be secured in other
ways. A great essential is to develop
the faculty of recognizing a prospect.
A customer buys a box of tacks but
while he is in the store shows some
interest in the ranges on display and
perhaps asks questions about them. A
shrewd salesman can easily sound him
out, and discover if he is likely to be
in the market for a range. A repair
order may come in. If the stove is
old and in bad repair, here is the finest
kind of prospect. New families come
to town; or newlyweds set up house-
keeping. These are generally good
stove prospects.

Keep on the alert for such prospects,
and have your salespeople do likewise.
Jot down the addresses of all prospects
systematically. A little card-index file
is the best and most convenient meth-
od of listing prospects. Then comes
the matter of sending out advertising
material — personal letters, booklets
and the like,

A good stunt is a demonstration,
with a personal invitation to every one
of your prospects.

ee

Another good bit of preparatory
work is to get your salespeople to-
gether and familiarize them with the
new models of ranges and heaters.
Get them acquainted with the selling
points of your line. This preparatory
work not merely helps in stove selling,
but gives your salespeople a better
idea of their work. It takes a little
time, but it will be found well worth
while. Victor Lauriston.

——_+--.
When It Is Wrong To Be Generous.

No person has a right to be gener-
ous with other people’s money. He
who is authorized to expend public
funds for the benefit of the people is
in duty ‘bound to obtain its full equiva-
lent in material, service or advantage.

Because this has not been fully done
in the past is one of the reasons for
the present unfortunate condition.
There are various pretexts for paying
more than strictest economy demands,
one of which is that an organization,
community, district, state or the nation
should have pride enough to prevent
the doing of anything to win a reputa-
tion for niggardliness. “The people
can afford it,” was all too often the
justification for lavish expenditure of
public funds. In cases where or when
such a plea could not be advanced, it
was done on the ground that “No one
will feel the additional expense, it be-
ing only a little from each one.”

Some officials who would never
filch a cent for themselves are gener-
ous to those in a position to aid them
in securing places of honor and
emolument, but these are not the ones
who would most likely heed an appeal
to curb generosity. Those who have
not yet realized that the times demand
a revised attitude in many things con-
cerning the public welfare need to be
shown the error of former procedure.

Projects have been undertaken to
give werk to the unemployed and
wages pei from public funds have
been so ge<vous that many will not
seek other job: and even refuse work
offered them at lower wages. Even if
given work only one-half the time they
live as comfortably as; others who
work every day for wages which are
as high as their employers can pos-
sibly afford to pay. So under certain
circumstances it is absolutely wrong
to be generous. E. E, Whitney.

——_2++—_

Men’s Wear Close-Outs Plentiful.

Store buyers, purchasing men’s wear
suits for August sales promotions lind
a fairly plentiful supply of distress
merchandise available in the primary
market this week, despite insistence in
some quarters that close-out supplies
are meager. It is conceded, however,
that manufacturers’ stocks of the
better grade merchandise are not ex-

 

July 20, 1932

cessively heavy, but that liberal quan-
tities of cheaper goods can be picked
up. Further intensive promotions by
stores of all types on suits, ranging in
prices from $12.50 to $15, are expected
during the August promotions, al-
though it is felt that extraordinarily
good values will have to be offered to
overcome the premature emphasis on
these styles during the last six weeks.

——_o-2--—___
Mohair Deal Helps Market.

A decided strengthening in the en-
tire upholstery fabrics industry has
resulted from the recent purchase of
14,000,000 pounds of adult mohair by
one of the largest fabric producers in
the industry. The transaction, carried
out by the National Wool Marketing
Corporation at a reported price of 5
to 8 cents per pound, removes the en-
tire stock of Government-owned mo-
hair from the market and does away
with the depressing effect which the
surplus stock had on mohair quota-
tions. Upholstery fabric manufactur-
ers believe the wool sale demonstrates
that the liquidation of prices in the
raw products market has come to an
end and are using this argument in
inducing customers to make future
commitments.

—_+-+—___
Home Wares Buying at Low Point.
Interest in small housewares con-
tinues at a low point at the primary
market this week, in spite of efforts by
selling agents to stimulate buying.
Threats of delayed deliveries in the
early Fall when merchandise will be
wanted for retail promotions, failed to
persuade stores that substantial com-
mitments should be made at this time.
In the small wares ffield, including
kitchen utensils, crockery and glass-
ware, the volume of buying declined
below the previous week. Larger
wares were inactive due to the fact
that buyers are waiting for the trade
show scheduled to open at the end of

this month.
—_~+-.____

Hardware Sales Above Estimates.

With the seasonal demand for Sum-
mer goods declining, jobbers and re-
tailers of hardware are now turning
their attention to Fall merchandise.
According to wholesalers, the volume
of Summer business was above expec-
tations and retailers feel more con-
fident of future trade. The activity
on Summer goods enabled retailers to
clear up their obligations and_ the
credit situation throughout the indus-
try has improved as a result. Deliveries
of Fall merchandise are now being
made to jobbers and the latter will
make special displays for the benefit
of their customers early next month.

—_—_e so > _

Getting the breaks is more often than
not a matter of looking ahead.

 

DAILY OVER-NIGHT.

Associated Truck Lines,

GENERAL OFFICE
215 Oakes St., S. W.
Grand Rapids, Mich.

Phone 9-3307

 

 

CHICAGO---GRAND RAPIDS ROUTE

Merchant Freight Transportation with Store Door Service.

Direct connection for all points in Michigan via

Southern Mich. Trans.

GRAND RAPIDS MOTOR EXPRESS COMPANY

Michigan Public
Utilities Commission
Permit No. 157

All shipments insured.

Consolidated Freight Co.,
Co.

CHICAGO TERMINAL
1235 West 21st St.

PHONES
CANal 6970 - 6971 - 6972

 

 

————
—

 

enecagneceeeeosinnteet “yin

_p aaa MOEN ieee

 

July 20, 1932

DRY GOODS

Michigan Retail Dry Goods Association.
President—Geo. C. Pratt. Grand Rapids.
First Vice-President—Thomas P. Pit-

kethly, Flint.

Second Vice-President—Paul L. Proud,

Ann Arbor.

Secretary-Treasurer—Clare R. Sperry.

Port Huron.

Manager—Jason E. Hammond, Lansing.

Some Talk on Special Sales and Sign-
ing Contracts.

 

Lansing, July 18—There are many
stores in Michigan, a few of them
members of our Association, that
should be aided by some reliable sales
organization in putting on stock re-
duction sales. For some time we have
hoped that a plan might be devised
whereby we could recommend a sales
company to our members under terms
and conditions that would make it
possible for some of our stores to dis-
pose of obsolete and out-of-date mer-
chandise, by aiding in making a better
display of goods, and devise plans to
reduce overhead expense, such as in-
surance, rentals and clerical help. As
we expected, business is slack during
the summer months and probably will
continue to be sluggish for several
weeks. We hope that better times are
due in September or soon thereafter,
and lucky is the merchant who will
rise to the occasion and get ready for
the time when prices will increase and
when genuine profit will be made.
Some stocks are too heavy and not
well balanced. Some stocks contain
types of merchandise that should have
been moved long ago. Other types of
merchandise are clean and in ship-
shape.

As in other lines of business, there
are good men, and men not so good,
putting on sales for merchants. In
some cases the charges for services
and expense of newspaper advertising
acd other kinds of advertising has
been so great that merchants, especial-
ly in small towns, will not make ar-
rangements with sales promoters. In
some cases they have been imposed
upon by sales companies, have been
required to add special lines to attract
customers and when the sale is over,
the merchant finds himself with his
best merchandise sold and profits ab-
sorbed by the sales promoters. We
have taken some initiatory steps with
a high-class sales concern to take over
such ‘business in this State and make
agreements that will not take away all
of the profit of the sale. The com-
pany with whom we have been negoti-
ating will not require any daily or
weekly salaries; will put on the sale
strictly on a commission basis; encour-
age the merchant to fix his own price
on the merchandise offered and co-
operate with the officers of the As-
sociation to conserve the interests of
the merchant. In the meantime we
would be glad to receive correspond-
ence from merchants who are thinking
of putting on such sales. We advise all
merchants to go slow in making agree-
ments with any concern not properly
vouched for. Our Association has
benefitted very greatly indeed by our
affiliation with our insurance company.
We work together harmoniously and
protect the interests of our merchants
by » common understanding. We can
do this with a company which. pro-
motes and directs special sales if we
get together and have a definite under-
standing. i

From our last bulletin we repeat the
item. on the subject of signing con-
tracts. This item we repeat in con-
nection with what is said above regard-
ing the promoting of special sales. We
also repeat it for the reason that many
merchants are being constantly over-
loaded with patterns which they can-
not use and are finding it difficult to
terminate their pattern agreements, We
have adjusted three or four unsatis-
factory pattern contracts within the
last three or four weeks. “Do not
sign contracts with promoters of store
sales. Dictate your own terms. Keep

MICHIGAN TRADESMAN

the small stuff such as is always re-
quired in every store. Do not permit
yourself to get out of the common
items of merchandise that are always
in demand. Dig up your pattern con-
tracts, study them carefully. If they
are unfair to you, cancel them at your
first opportunity. Never sign any
agreement with a pattern company un-
til you eliminate the ‘jokers.’ Terms
of pattern agreements should be made
for one year only, with thirty day no-
tice to terminate. If in doubt, delay
making agreement until you have re-
ferred the matter to this office. Don’t
let the agent kid you to think that any
new pattern contract will be a money
maker for you. As in the case of
other contracts, dictate your own
terms. Go slow.”

We were saddened the other day on
one of our trips to learn of the very
serious illness of our former President,
George T. Bullen. Mr. Bullen had
made his plans to occupy his cottage
in Petoskey, so as to be nearby at the
time of the Traverse City convention.
His serious illness began about that
time and for several days he was ina
critical condition. We are glad to
state that we found him on the front
porch, sitting in an easy chair and on
the road to recovery. George wasn’t
quite as jolly as usual, but enquired
about many of the old time members
of the Association. He was glad to
know that the Traverse City conven-
tion was a success and sends his “re-
spects to all the boys.” You know
George’s capacity for friendship, You
should drop him a line. While there,
I met his two grandchildren, aged 2
and 4 respectively, bright handsome
children, much admired by their grand-
dad.

A call at the Richey store, at Char-
lotte, revealed that Brother John has
not been so well of late, but is better
and able to come to the store once in
a while. John served the Association
as Secretary for three years. His work
was always of a high order and the
service rendered was much appreciat-
ed ‘by his associates. If you drive
through Charlotte, give him a call.

In Ypsilanti we found our former
President, F. H. Nissly, well estab-
lished in his new store, feeling much
better in health and spirits than when
we called upon him before. . Mr.
Nissly has a ‘fine little store. Says he
is going to stay among his friends and
that business during the first two
months in his new location was much
better than he anticipated. In a year
or two, when times are better, Mr.
Nissly will be making money again.

We call once in a while to see how
Joe Knapp is getting along. He is
able to be about the house but his con-
dition is none too good. He shows his
usual loyalty and interest in our As-
sociation by asking many questions
about our convention and the present
status of our affairs. Those who know
him know of his energetic disposition
and friendliness. A brotherly letter
written to Joe will be highly appre-
ciated ‘by him.

We have recently sent out state-
ments and written some letters to
members who are in arrears for two or
more months. We wish that those
who have received these statements
and letters would give them some at-
tention. We have reduced expenses to
the utmost in the office but it is still
quite important that we receive some
remittances on membership accounts
even if the full annual dues cannot be
sent at this time. We understand the
reason for the slowness of paying dues
and do not complain. However, some
attention should ‘be given to requests
for payment. Jason E. Hammond,
Mer. Mich. Retail Dry Goods Ass’n.

—_+ +>

Boys’ Wear Orders Encouraging.

The local boys’ wear industries
were encouraged by the volume of
business placed by retail representa-
tives at the Fall convention of the
Boys’ Apparel Buyers Association at

the Hotel Astor, New York, last week.
Depleted store stocks and the belief
that prices were stabilized led buyers
to make fairly liberal commitments for
late August delivery. A wide range
of novelties was a feature of the show,
with the slide fastener being utilized
more widely in all types of goods.
Long pants are expected to be more
prevalent and hosiery mills have been
asked to turn out half hose suitable for
boys. Brown was the most popular
color in clothing; with gray next, while
bright shades predominated in furnish-
ings.
—-

Lace Curtain Buying Restricted.

Manufacturers who opened their
new lines of better curtains admit that
little early business has developed.
Buyers are extremely cautious in mak-
ing commitments for Fall, despite the
fact that a number of producers have
offered assurance that opening prices
will hold firm. Heavy mesh curtains
in ivory, drapery ecru, cocoa, green
rust, orange and canary are featured

15

by producers for the Fall season. The
most popular retail price for curtains
is expected to be $1.98 and manufac-
turers are concentrating production on
that range. Other levels at which fair
activity is considered likely include
$2.95, $2.49 and $1.59.
> +>

Dinner Ware Demand Delayed.

Price controversies between buyers
and manufacturers of dinner ware
slowed up the purchase last week of
merchandise for early Fall sales.
Stores are asking concessions of 15 to
20 per cent. in prices on goods for
early delivery and manufacturers are
refusing to grant the requests. Most
of the buyers are seeking thirty-two
piece dinner sets to offer in special
promotions. Stores want to retail the
sets at prices below the $5 range. In-
terest in regular chinaware for Fall is
slight at this time, but buying is ex-
pected to pick up within the next ten
days.

a
Only duty fully done fully satisfies.

 

 

 

MICHIGAN BELL
TELEPHONE CO.

 

you aid immediately.

telephone.

 

IN THE DEAD OF NIGHT...

The smell of smoke—an unaccountable noise —
the ery of a sick child .. . the telephone will bring

Whatever emergencies may arise ... and they are
common to all households... you can summon
doctor, firemen, police or other aid instantly if
you have a telephone in your home.

Of all things purchased, few offer so much use-
fulness and PROTECTION at such low cost as the

 

 

 

 

 

 

 

 

 

 

 

 

 

Sa Bee ASEM

 

16

HOTEL DEPARTMENT

Verbeck’s Plea For the Lowly Prune.

Los Angeles, July 9—Chefs from all
parts of the Nation have been holding
a convention here, and due to the fact
that a former operative of mine, now
connected with a hotel at Toledo, is in
attendance and I have been favored
with a ringside seat, I have been much
interested in the proceedings. 1 will
confess I experienced a thrill over the
mention of Bancroft Hotel corned
beef hash. It reminded me of the
good old days when the late lamented
“Billy” Shultz performed the duties of
steward of that institution, which, if
I am correctly informed, has never
served a meal in fifty years without
including this delicacy on their menu.
One of the formulas presented to the
delegates was for the preparation of
the lowly prune, which I am going to
offer right here. Soak in a copious
quantity of water for forty-eight hours,
which will restore the original fluid
content. Simmer over a slow fire for
twelve hours. Add sufficient sugar to
form a medium heavy syrup. Just be-
fore removing from the fire stir in one
level teaspoon of ground cinnamon to
each pound of prunes. Patrons will
take them in preference to fresh fruits,
and they have certain medical recom-
mendations.

 

Henry L. Doherty, of the Kansas
City Gas Co. has become so annoyed
over something the Star newspaper of
that city has said about the conduct
of the affairs of that institution that he
has ‘begun a suit for forty million dol-
lars or so for asserted conspiracy and
damages. If the gentleman wants to
advertise the newspaper he has taken
the right course, but a lot of people
will say that he is rather thin-skinned.
The captains of industry in the days
of Mark Hanna did not object to be-
ing likened to Captain Kidd and other
buccaneers, at least not openly, though
they may have felt it. Unfortunately
the gas man will probably have to
foot the bill and the newspaper will go
on forever.

 

California has an egg-grading law
whereby the purchaser pays for just
what he gets. you want robin’s
eggs, they are sold you at a certain
market price, or, if your desires run
toward ostrich fruit, there is yet an-
other schedule, somewhat advanced.
They are practically sold by weight.
At least, they are by measure, which
is a very good thing in its way, as
there is a vast difference in the vari-
ous sizes offered. Of course when you
order them from a bill of fare, all bets
are off.

 

Occasionally someone tries to enter-
tain me by expatiating on the good
old days of childhood, and would throw
a gloom over the present, by com-
parison, but it doesn’t touch a re-
sponsive chord. [ have tried’ them
both. Even in the good old days with
their claimed advantages, grandfather
was taxed to death, and I think the
Boston tea party was a sort of protest
against taxes without representation,
or something like that. To be sure we
get taxes to-day with misrepresenta-
tion which virtually amounts to the
same thing. Anyhow the prices of
hogs has soared a couple of cents per
pound, which will help some.

 

I want to offer my feeble word of
tribute to the many offered up in
memory of Harry Kormack, represen-
tative of Sherman Bros. & Co., who
passed away a few days ago. He stop-
ped with me for years, and was one
of the kindest and cleanest men I ever
knew. He certainly will be mourned
by a large constituency.

It certainly is tragic to think that
Hotel Rowe, Grand Rapids, is so sadly
deficient in liquid assets that it must
go through the receivership workout.

 

MICHIGAN TRADESMAN

It is a splendid proverty, and I was in
hopes that, with Ernie Neir in execu-
tive charge it would pan out satisfac-
torily. I still think that had it not
been for the general business collapse
that it would have made a good show-
ing for its stockholders. Mr. Neir has
shown wonderful ability in his admin-
istration of the affairs of the hotel
since he took charge, and wisdom was
certainly displayed in his selection as
receiver for the property.

The Hotel Men’s Mutual Benefit
Association, with headquarters in Chi-
cago, but with a membership from
everywhere, including many foreign
countries recently celebrated its 53d
anniversary. Unlike many organiza-
tions, which flourish like the proverb-
ial green bay tree for awhile, and then
flop, this particular association keeps
on growing and scattering its bene-
factions among the craft. Its success
is very largely due to the efficiency of
its secretary, J. K. Blatchford, who
has filled that position ever since I
can remember; in fact, has made it his
life’s work, and enjoys the friendship
of more hotel men than any other in-
dividual I know of.

 

Now that Germany has agreed to a
lump-sum payment of a reduced repa-
ration, the boys in Europe are round-
ing in on Uncle Sam to make a similar
cut in the money Europe owes us. In
other words, “under which shell is the
pea?” It is to be hoped they will not
get away with this cheap bunk. Ger-
man reparations were a punishment
imposed. European debts to the
United States were straight loans of
money on promissory notes. The
United States will presumably not con-
sent to a further reduction, but the
money will never be paid back all the
same. The next time we are coaxed
into a fight by a cheap bunch of crooks
it is to be hoped we will know better.
But in the meantime we can continue
to whistle for the money they owe us.

 

Now that a scientist intimates it is
possible to make ammonia from the
air, mix it with shingle shavings,
molasses and a few other inexpensive
ingredients and construct a beefsteak,
or something else edible, no magician
has anything on him. Really our
scientists, at least, should be able to
live very cheaply, and what a snap it
would tbe for them to go into the hotel
business. A few whiffs of ozone and
a handful of excelsior would develop
an order of ham and eggs, or what
will you have, while the stock raiser
and grocery man could sit on the fence
and watch the parade go by. But the
trouble is that about the time the busi-
ness would be going good, the tire
might suffer a puncture, the air supply
fail and the landlord would be out in
a shower of duck soup with nothing
to catch it in but a skimmer.

 

Hotels in this and other countries
are much vexed over the propaganda
being broadcast by one of the Ameri-
can tobacco companies who are asking
humans to substitute cigarettes for
food. I fail to see any connection be-
tween the two products and am in-
clined to think the food men are un-
duly exercised. However, there is an
opportunity for the hotel men to re-
taliate by suggesting the use of “cab-
bage’”’ in the place of tobacco, the for-
mer being one of the most stable food
offerings.

There is, in a remote Michigan town
I could name, a peculiar sort of indi-
vidual who is making a profit out of
his small place that would excite envy
in those with hotels several times his
capacity and asking twice the modest
rates which he charges those who
come his way. For, among other
things, his guests never cease to talk
about the quality. and service, of the
food they get at his table. In a meal

that is severely and simply table d’hote

extra helpings are placed before the
guests without the asking. Hot food
is hot and cold food is cold. Guests
hardly ever ask for anything which is
not on the ‘bill of fare, because of their
catisfaction with that which is served.
The secret, for those who have not al-
ready guessed, lies in the fact that
there is no bill of fare at all, and that
the meal is not cluttered up with a lot
of trimmings which are not appreciated
or even expected. It is the simple
meal, but it meets every requirement
of reasonable guests, and is just what
I have been advocating for years.

And now the “holier than thou”
contingent are instituting another re-
form for the guidance of their erring
brothers, in the nature of regulating
the Sunday programs of broadcasting
stations. Pretty soon everything will
be regulated except possibly the time
for going to bed and getting up in the
morning. This group, in session at
Indianapolis this week, proposes re-
striction of the Sunday broadcast to
“purely religious offerings” and it in-
dicates that that body is preparing to
wage war against the radio the same
as they have been trying to do with
the Sunday newspapers and motion
picture shows. The same freedom by
which a citizen may go to one church
or another, according to his own dic-
tates, surely ought to permit him to
listen to church music, jazz, sermons
or lectures on non-religious subjects.
Quite likely the world is becoming
more worth-while ‘but I doubt if such
a senseless propaganda thas much to
do with it.

 

Here are a couple handed out at a
gathering of local hotel men the other
day. Hotel men everywhere will ap-
preciate this one: “Your husband has
not been home for a long time, has
he?” asked a neighbor of the wife of a
traveling salesman. “No, but I hope
he gets back very soon.” “Are you as
lonely as all that?” “I really wasn’t
thinking about that, but we are very
low on towels and [I don’t think we
have another cake of toilet soap in the
house.” Here’s one heard from the
Boulder Dam district, down in the Im-
perial Valley, or some other place.
One of them stopping at a leading ho-
tel, wisely decided to get as much in-
formation as he could from the hotel

 

CODY HOTEL
GRAND RAPIDS

RAT ES—$1.50 up without bath.
$2.50 up with bath.

€AFETERIA IN CONNECTION

July 20, 1932

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality’
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Roums ote 400 Baths

RATES
$2.50 and up per day.

 

 

Park Place Hotel

Traverse City
Rates Reasonable—Service Superb
—Location Admirable.

GEO. ANDERSON, Mgr.
ALBERT J. ROKOS, Ass’t Mgr.

 

 

New Hotel Elhott
STURGIS, MICH.

50 Baths 50 Running Water
European

D. J. GEROW, Prop.

 

|

HOTEL

oe”

Universally conceded to be one of
the best hotels in Michigan.
Good rooms, comfortable beds, ex-
cellent food, fine cooking, perfect
service.

Hot and Cold Running Water and
Telephone in every Room.

$1.50 and up
60 Rooms with Bath $2.50 and $3
HENRY M. NELSON, Manager

 

 

BAY VIEW, MICHIGAN

On Little Traverse Bay
This season under management of GEO. W.
CHILDS, for twenty-two years one of the man-
agers of Bay View House. European plan. Splen-
did restaurant. Electric lights; private baths.
Rates reasonable. Write early for reservation.

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mgr.
Muskegon -s- Michigan

 

 

 

 

Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St., W.
GRAND RAPIDS, MICH.

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

GEO. W. DAUCHY, Mer.

 

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous
patronage implies.”

HOTEL ROWE

Grand Rapids, Michigan.
ERNEST W. NEIR, Receiver.

 

 

July 20, 1932

clerk before he: tackled the subject of
investments. Together they pored
over a map and finally the newcomer,
placing his finger, asked: “How does
the land lie out here?” “Oh, it isn’t the
land that lies,” the clerk hastened to
explain, “it’s the real estate people.”

 

The Hotel World in a write up of
W. B. Clark, manager of the 600 room
Nicollett Hotel, Minneapolis, men-
tions the fact that he is a native of
Michigan. Many will remember Mr.
Clark was associated with Sweet’s
Hotel, Grand Rapids, at one time and
was afterwards associated with George
Crocker in the conduct of Hotel Du-
rant, Flint, going with him to open
the Minneapolis institution which he
now manages.

 

Earl R. Milner having taken over
Hotel Whitney, Ann Arbor, on a lease,
D. J. Baggett, formerly of the Tray-
more, Detroit, has been appointed
manager. The house, which has sixty-
six rooms will continue to operate on
a policy of moderate prices, and Don.
S. McIntyre, owner of the property
will continue to operate the restaurant
therein.

 

John A. Riley, well-known Detroit
operator, who went to Cleveland sev-
eral years ago to operate Hotel West-
lake, has resigned for the purpose of
taking over the management of Hotel
Hillcrest, Toledo.

Miss Neva Hirleman, who had
charge of the Detroit Statler cafeteria
for some time, has been transferred to
the Cafe Rouge, in that institution and
will also have charge of the sandwich
shop therein.

 

 

Reno Hoag, transplanted some years
ago from Michigan to take over Ho-
tel Lafayette, at Marietta, Ohio, is
among the chosen hosts who are to
entertain the West Virginia Hotel As-
sociation late in July. The invitation
sent out to the Virginians is exceed-
ingly unique.

Andrew I, Creamer, manager of the
Inn, at Charlevoix, is now president of
the Charlevoix Country ‘Club. Mr.
Creamer alos manages the Southern
Pines Hotel, in North Carolina, during
the winter season.

 

The Western Michigan Greeters held
their last monthly “blow-out” at Ham-
lin Lake, as the guests of J. J. Smith,
of the Piney Ridge resort. On_ this
occasion M. H. Lewicke, of Hotel
Rowe, Grand Rapids, .was installed as
President, and Noel K. Black, Hotel
Pantlind, secretary-treasurer.

 

The Ramona Park Hotel, at Harbor
Springs, was opened for the season
last week. During the closed season
a number of its rooms were redecorat-
ed and a new electric lighting system
installed.

 

The American Hotel Association is
broadcasting propaganda to the effect
that while the planks of the two major
party platforms seem to cover the pro-
hibition situation, there is evidence of
subterfuge and deception in one of
them and warns hotel operators to be
very careful in the selection of Con-
gressional candidates this fall. The
hypocrite who entertains privately
with imported liquors, secured through
the various legations at Washington,
sent home by franked U. S. mail, in
strict violation of the Federal laws, and
then votes dry, will be turned to the
wall, if the hotel men have their way
about it.

 

Some hotel man writes that it is a
mistaken idea that the average tourist
wants “home” comforts at a_ hotel.
What he really wants when he “blows”
himself away from home is something
he does not get at home. He wants a
change, and the good wife, if she ac-

MICHIGAN TRADESMAN

companies him, is also of the same
mind. It is not sameness but novelty,
which they are looking for, and the
“home stuff” is all a bunch of hooey.

It sure is a funny world. A short
time ago the Los Angeles barbers de-
cided that 35 cents should be the
standard price for a shave in shops
reeking with unionism. Now the Lord
High Executioner of the Order of
Tonsors declares the reason they had
to return to a former lower price was
lack of patriotism on the part of the
public. Perhaps the standard of one-
Way conversation on the part of the
operator did not measure up to the
requirementst. One has to indulge in a
little hilarity when he remembers that
a few years ago the standard price for
a shave was ten cents, or twelve shaves
for a dollar, and the barber took a per-
sonal interest in the service rendered
the patron. Now he rambles on about
some higher standard of living which
few of us who pay the price ever hope
to attain.

 

 

Here is one I heard at a luncheon
club the other day: Bill and Fay were
having an argument about money.
Both agreed that the easiest thing in
the world was to spend it. It was on
the question of how to spend or how
to save that they differed. Finally
Fay declared: “You talk about econ-
omy and all that sort of thing and I'll
bet you don’t really know what econ-
omy means?” “You bet your darned
life I do! Economy is a way of spend-
eg money without getting any fun out
of it.”

 

Those familiar with the most of the
35,000 miles of roads in the thirteen
Southern counties of California are
unanimous in the opinion that six
months of each year are well spent
covering the highways of this favored
section. Perhaps nowhere else in the
whole world are so many scenic at-
tractions available to the autoists, and
by a peculiar coincidence they are
available in the winter period, when
the Easterner is naturally touring in
the Golden State. Roughly speaking
Southern California contains about
half of the highways of the entire
state. Approximately 2,500 miles of
these roads belong to the state and
are designated and maintained as state
highways. Nearly 3,300 miles are
designated as country roads. Many of
them are paved and are of the very
highest type of construction, but all of
them are available for comfortable
traveling. It is for this reason that
Southern California has a larger num-
ber of automobiles per capita of any
section in the entire world. There are
approximately two motor cars for
every family, and every one of them
will be found with a 1932 license. When
it comes to taxes, plenty of them, and
the collection of same, California takes
the ribbon.

Roger W. Babson, noted statistician
speaking of the possibilities of the
tourist trade, says: ‘The whole living
expenses of tourists are distributed
among local business men in the cities,
towns and resorts where they visit.
For example 25 cents out of each dol-
lar goes to the hotel where the tour-
ist stays ,and 75 cents goes directly to
the trades people of the community.
The hotel, in turn, spends 7 per cent.
of its share locally for supplies, taxes,
salaries, etc., so that where the hotel
is supposed to be the chief beneficiary,
the towns people are the ones who
reap the harvest.

Frank S. Verbeck.
—»>~++____
Bad Food Seized By Federal Agents
During June.

Sixty-five consignments of foods and
drugs, found to violate the Pure Food
and Drugs Act, were seized out of
trade channels in June by the Federal

Food and Drug Administration, and

the Federal courts announced termina-
tion of ten cases against violators, all
resulting in fines, according to a recent
statement by the Department of Agri-
culture.

Included in the seizures were 900
cases of canned salmon, found to be
decomposed, and drugs labeled for
treatment of a wide variety of diseases,
the Department said. The statement
follows in full text:

The Federal Food and Drug Admin-
istration caused the seizure in June of
sixty-five consignments of foods and
drugs found to violate the National
pure food and drug law, reports W.
G. Campbell, Director of Regulatory
Work, Department of Agriculture.
The administration also sent to the
Solicitor of the Department, with
recommendations for prosecution, cas-
es involving fifty stocks of foods and
drugs shipped, in violation of the law.
The administration also received from
Federal courts notification of termina-
tion of ‘ten criminal prosecutions of
violators, all of which resulted in fines.

Federal actions involved a variety of
drugs and foods, including two con-
signments of anaesthetic ether which
failed to meet United States Phar-
macopoeial standards, remedies falsely
and fraudulently recommended for
stomach ulcers, rheumatism, indiges-
tion, bronchitis and other diseases,
stock feeds and veterinary prepara-
tions, decomposed canned salmon, but-
ter short in fat content or falsely
labeled as to quantity, celery and ap-
ples found to carry residues of poison-
ous sprays and other products.

June seizures included three con-
signments of salad oil shipped in vio-
lation of the law, according to Mr.
Campbell. The three lots, totaling 114
gallons, were consigned by a dealer in
New York, N. Y., and one in Brook-
lyn, N. Y., to concerns in Newark, N.
J. The quantity-of-contents declara-
tions were inaccurate and misleading.
The oil was additionally mislabeled in
that the statements of composition
were false.

Another June action removed from
the market 900 cases of adulterated
canned salmon. The goods had been
shipped by a Seattle, Wash., packer to
a concern in Los Angeles, Calif. The
fish were decomposed.

A third June seizure removed from
channels of trade a number of five-
pound boxes of poultry remedy recom-
mended for treating round worms and
tape worms in chickens. The Gov-
ernment held that the goods, shipped
by a manufacturing concern in Los
Angeles, Calif, to a consignee in
Chehalis, Wash., were labeled with
false and fraudulent therapeutic claims
in that they would not prove effective
in treating such parasites of poultry.
Their shipment was therefore in viola-
tion of the Federal Food and Drugs
Act.

The criminal prosecutions termin-
ated in June, or for which the adminis-
tration received official notice of ter-
mination, resulted in the imposition of
fines against the following manufac-
turing concerns:

Mutual Creamery Co., Salt Lake
City, Utah, $410, for shipping inter-
state butter which was short weight
and deficient in ‘butterfat. The food

17

was consigned to dealers in neighbor-
ing states.

Frazier Packing Co., Elwood, Ind.,
$140, for making interstate shipments
of tomato catsup which was adulter-
ated in that it consisted in part of de-
composed tomato material. The cat-
sup was consigned to dealers in
Springfield, Ill.; St. Louis, Mo.; Mc-
Keesport, Pa., and other cities.

Alvin A. Baumer, trading as
Baumer’s Food Products Co., New
Orleans, La., $100, for an interstate
shipment of adulterated and misbrand-
ed tomato catsup, decomposed tomato
material being present. The food was
consigned to Gulfport, Miss.

Crawford A. Porter, trading as F.
M. Burnham & Co., San Francisco,
Calif., $40, for making interstate ship-
ments of dried peaches and Calimyrna

figs. The fruit, ‘billed to a dealer in

New York City, was adulterated, being
partially decomposed.

Webster Smith, Germantown, N. Y.,

$25, for consigning to Boston, Mass.,
a stock of cherries in baskets. The
cherries were found to be adulterated
in that they carried a residue of an
arsenical spray.

Sebastian-Stuart Fish Co., Seattle,
Wash., $50, for shipping interstate a
consignment of adulterated canned sal-
mon. The salmon, shipped from Tyee,
Alaska, to Seattle, was partly decom-
posed.

Roberts Brothers, Inc., Baltimore,
Md., $25, for shipping a stock of bot-
tled grapefruit juice from Jacksonville,
Fla., to its own place of business in
Baltimore. The beverage was mis-
branded, under the law, in that the
quantity-of-contents declaration on the
label was false and misleading.

The Vale Chemical Co., Allentown,
Pa., $500. This firm was found guilty
of shipping stocks of adulterated and
misbranded medicinal tablets and
other pharmaceutical products. Labels
on some of the goods bore false and
fraudulent curative claims. The
strength and purity of some of the
articles did not tally with the pro-
fessed standards. Shipments were
made to dealers in several New Jersey
towns.

Llewellyn Laboratories, Inc., Phila-
delphia, Pa., $200, for a _ violation
which consisted of interstate shipments
of four different drug products, includ-
ing quinine sulphate capsules. The
drugs, which had been billed to con-
signees in New Jersey, failed to meet
the requirements of the law.

S. F. Durst & Co., Philadelphia, Pa.,
$300. The firm was found guilty of
shipping interstate stocks of six dif-
ferent medicinal tablets and capsules
recommended for treatment of diseas-
es. The goods, shipped to dealers in
New Jersey and Maryland, were adul-
terated, falling below the professed
standards of strength and purity. They
were also misbranded.

—_+--

Reduction in size and cost of gas-
operated air-conditioning equipment is
foreseen through a new low-cost chem-
ical compound which is said to de-
humidify the air more rapidly and
thoroughly.

——_»+++____

To save time may be important;
what you do with it is more im-
portant.

 

|

 

 

18

DRUGS

Michigan Board of Pharmacy.
President—Clare F. Allen, Wyandotte.
Vice-Pres.—J. W. Howard Hurd, Flint.
Director — Garfield M. Benedict, San-

dusky.

Examination Sessions—Three sessions
are held each year, one in Detroit, one in
the Upper Peninsula and one at Ferris
Institute, Big Rapids.

Michigan State Pharmaceutical

Association.

President—F. H. Taft, Lansing.

First Vice-President—Duncan Weaver,
Fennville.

Second Vice-President—G. H. Fietcher,
Ann Arbor.

Secretary—R. A. Turrel,

‘Treasurer—William H. Johnson,
mazoo.

Croswell.
Kala -

 

Michigan Board of Pharmacy.

The following are the candidates
who were successful in taking the June,
1932, examination for registered phar-
macist:

Howard William Baldock, 925 Broad
avenue, Canton, Ohio.

Helen H. Berglund, 205 E. Truman
avenue, Newberry.

Glen G. Bowles, 607 East street,
Flint.

Stanley J. Byington, 1209 Mills
street, Kalamazoo.

Ralph P. Byron, 241 Bay street,
Saginaw.

Mrs. Vera N. Cassidy, 421 E. Broad-

way, Muskegon Heights.

Frank A. Chatfield,
street, Pontiac.

Irving Cohen, 3785 Pasadena avenue,
Detroit.

Willmett L. Colwell,
avenue, Detroit.

114. Perkins

1743 Atkinson

Ione Davis, 239 Cherry _ street,
Trenton.
Lawrence Davis, 2044 Hazelwood,
Detroit.

Adolph Douse, Jr., Nashville.

Durward B. Duckwitz, Imlay City.

Alphaus Charles Edmunds, 7441
Kercheval avenue, Detroit.

James M. Ely, 118 Linden avenue,
Northville.

Samuel I. Farber, 3928 McDougall,
Detroit.

Theodore K. Fetters, 1715 Longfel-
low, Detroit.

Clyde L.
road, Flint.

Vernon A. Gibson,
avenue, Grand Rapids.

George T. Griggs, Lake Orion.

James David Hayden, 13523 Twelfth
street, Detroit.

William A. Hollibaugh,
Saginaw.

Neil W. Howden, Milford.

Ronald J. Howse, 1715 Chestnut
street, Port Huron.

Foster, 2621 Flushing

758 Michigan

706 Ash,

John P. Juntunen, 608 Adams
avenue, Detroit.
Lambert G. Kiéhler, 928 Webb

avenue, Detroit.

Alex. S. Kowaleski, Gaylord.

George Kreinbring, 5341 Holcomb
avenue, Detroit.

J. Boyd Lamoreaux, Comstock Park.

Eugenia Barbara Lemke, 1971 E.
Canfield avenue, Detroit.

Wendall E. LeRoy, New Lothrop.

Herbert Kenneth Lindquist, 1747
Sheridan avenue, Detroit.

Victor J. Lumley, 609 S. State street,
Caro.

Louise M. Lyons,
avenue, Kalamazoo.

Glen R. McCollum,
avenue, Dearborn.

820 Clinton

1624 May

MICHIGAN TRADESMAN

Raymond S. McCullough; Box 62,
Cass City.

Fred R. Oswalt, 179 Prospect street,
Pontiac.

Leo M. Pohlonski, 5446 Michigan
avenue, Detroit.

Lillian Preston, 603 E. Oliver,
Owosso.

Reinhart Rock, 202 Mill street, Do-
wagiac.

Frederick L. Russell, 421 Allen
street, Grand Rapids.

Rolland I. Saretsky, Benton Harbor.

Dafoe F. Sherk, Mayville.

Gardner 3680 Baldwin
avenue, Detroit.

Daniel R. Sinclair, Detroit.

Grant W. Smith, 959 Philadelphia

Simpson,

avenue, Detroit.

Milburn Edward Stroh, 1023 First
street, Grand Rapids.

Marvin Stukel, 1036 Wall street,

Port Huron.
Maurice E. Falbott, Lawrence.
Edward Trancik, 6150 Selkirk, De-

troit.
Gust A. Waarala, Box 223, Demmon.
Meyer Weinziger, 9224 Cardoni
street, Detroit.

Tally E. Wells, 456 Frederick street,
Detroit.

Clarence A. Wisniewski, 5344 Crane

avenue, Detroit.
Donald Bruce ‘Wooley, Elsie.
Sam Yagoda, 1545 Blaine avenue,
Detroit.

Carlton J. Young, Saline.

Theodore A. Young, 2376 Ferris
avenue, Detroit.
——_>+>___
Sales of Drug Stores at Fountains
Studied.

Seven of every ten customers buying
at drug stores in July make purchases
at the soda fountain, and fountain sales
account for 29 per cent. of the total
sales for that month, according to re-
sults of a survey of drug store foun-
tain business made by an organization
of merchandise engineers, details of
which were received in the Depart-
ment of Commerce and made available
July 13.

The survey was conducted, it was
explained, in accordance with princi-
ples developed by the Department of
Commerce in its National drug store
survey, conducted at St. Louis, Mo.,
and sponsored by thirty-one National
associations of druggists. It repre-
sents the situation as found in the
midst of the season of heaviest busi-
ness for soda fountains, it was added.
The following additional information
was supplied:

The survey covered actual soda foun-
tain operations during twenty-one
working days of July, 1931, analysis
of the data having only recently been
completed and the results made public.
It dealt with what were described as
average successful drug stores, both
independent and chain, in all parts of
the country.

The average gross profit of the soda
fountain for the month was found to
be enough to pay the average monthly
rent for the whole store 2.3 times. The
gross profit was found to be 48.8 per
cent., in addition to which the effect
of the fountain in drawing business to
other departments was pointed out.
The net profit of the fountain was

found to average 10.9 per cent. Net
profit was computed after allowance
for depreciation, interest, upkeep, and
operating costs.

In stores where both luncheon and
fountain items are sold, the survey
showed net profit to be 11.1 per cent.,
made up of 14.4 per cent. profit on
fountain items and 2.9 per cent. on
luncheon. items.

All stores studied were shown by
the survey to have made a profit on

 

OFFERS—1% gross____- $10.00
3 Dozen Lots, per doz. __.. 75c

El Vampiro Liquid

Y Pints, per Doz.
Pints, per Doz.
Quarts, per Doz.
Gallons, per Doz
ASK YOUR JOBBER

 

 

 

July 26, 1932

their fountain items, but certain stores
took a loss on luncheon items. Such
losses on luncheon items as were
shown were ascribed to too great ex-
tension of the luncheon service which
increased overhead and labor costs

 

BROOKSIDE BRAND
WHISK BROOMS

he
ROTARY PRIZE

oo SR co.

MSTERDAM,

       
 

 

ALL STYLES
AND PRICES

 

 

 

 

TOURISTS

DEMAND M

  

BoosT FOR MICHIGAN
WHOLESALERS
THEY BOOST FOR YOU.

 
  
     

TOURIST

RESORT

National Candy Co., Inc. PUTNAM FACTORY rand Rapids, Mich.

BECAUSE

GOOD
CANDY

 

 

inspection.

Grand Rapids’.

 

SPRING SPECIALTIES

Marbles — Jacks — Rubbe. Balls

Base Balls — Playground Balls

Tennis Balls — Tennis Rackets

Tennis Sundries — Golf Complete Sets
Golf Balls — Golf Clubs — Golf Bags

Golf Tees — Golf Practice Balls
Sport Visors—Swim Tubes—Swim Animals
Bathing Caps—Bathing Slippers—Swim Aids
Sprayers — Rogers Paints — Paint Brushes
Sponges — Chamois Skins — Electric Fans

Soda Fountains and Soda Fountain Supplies
Largest Assortment in our Sample Room
We have ever shown and only the Best
Advertised Lines — We certainly invite your
Lines now on display.

Hazeltine & Perkins Drug Co.

Michigan

 

 

 

 

 

July 20, 1932 MICHIGAN TRADESMAN 19
without adequate volume of business is to destroy a party’s reputation for WHOLESALE DRUG PRICE CURRENT
to support the higher costs, and to the integrity and fair dealing.”
fact that the fountain operator ex- In another case of this kin h : :
os . : ae a ie Prices quoted are nominal, based on market the day of issue.
panding into the luncheon business is defendant wrote a letter respecting the - Hemlock, Pu., lb.2 00@2 25
. ; 2 . : ‘ 3 : i mlock, .. ib.
going into a new field in which he is honesty of a business man in which acetic, ES age @ 10 Aloes, tarhenues : Heml’k Com., lb. 1 00@1 25
not experienced. he said: Boric, Powd., or so called, Ib. gourds @ 60 Juniper Ber., lb. 4 00@4 25
e ‘ ‘ Stal. 1b. 228 11%@ 21 Powd., lb. -. 35 @ 45 Junip’r W’d, lb. 1 500@1 75
The percentage of profit on the foun- I would advise you to look out for Garbolic, Xtal.1b. 36 @ 43 Aloes, Socotrine, Lat. fee Bt ‘ oat *
as : 3 : : oe i Cit | es 40 55 ib @ 7 4av. Gard., ke 5 50
tain business was found to vary rather the man (naming him) that you are aie daar: Powd., Ib. 2. @ 80 Lemon, Ib. ---- 2 00@2 25
widely by stores. The variations were shipping goods to, unless you have fo ee 03%@ 10 pene: first, - @ . aoe — ozs. = =
¢ i ‘ A cs : Jitri @ 5 rabic, sec., . ¢ 5 Mustard, art., ozs. @ 5
declared to be in direct proportion to some security for your goods, as he oe ta ee < @ ae Arabic, sorts, 1b. 15 @ 25 Orange, Sw., ak 4 00@4 25
‘ICI as - ; ave anv is shi : ns ae 1h | Arabic, Gran., lb. @ 35 Uriganum, art,
efficiency of the management as re does = pay any of his shippers any Suances ae 03%@ * ace to i i = iced aie 1 00@1 20
flected by overhead and labor costs thing.” : ‘alenhal Asafoetida, lb.___ 50@ 60 Pennyroyal, Ib. 3 25@3 50
* . . s * = Pais ‘ «
and by material control. In holding the foregoing letters libel- Denatured, No. 5. prec eae Po., Ib, @ os eh dae gaan 3 a &
Plain syrup drinks were found to ous, and the defendant liable in the ne 4 25@5 = Guaiac, Powd._ @ 70 Rose, Geran., ozs. 50@ 95
produce the highest net fit, 33 ; f $2,500 dz res f iting i Wood Gal 50 69 Kino, Ib. -_-..- os Nesey
I ghest net profit, per sum of $2,5 amages for writing it, food, Gal. -__ 6 Kino, powd., Ib. @1 00 _ Flowers, 1b.-. 1 50@1 75
cent. Simple sundaes ranked second, the court reasoned: ; ee 1g Myrrh. Ib. --__- @ 60 a 13 eos
: oo : wpen. Wh Myrrh, Pow., lb. a 75 a hy We ou
with 23.8 per cent., followed by fresh Che manifest purpose of the letter Powd. or Gra.,lb.054@ 13 Shellac, Cranes. 7 : Ww. i. lb, -... 4 50@4 75
fruit drinks, 18.4 per cent.; simple sun- was in s hom i Ammonia Ib. ----------- 20 @ 3a. SU Saeees
nKS, p ; L s to induce the person to who t Concentealedia. 6 @ 18 Ground, Ib_. 25 @ 33 true, Ib. ---- 2 00@2 25
daes with nuts, 18.1) per cenf.; ice was sent to stop selling to the plain- 4.7 pp. 05%@ 13 Shellac. white, - Syn., lb. -. 75 @1 00
cream sodas, 15 per cent.; fresh fruit tiff, and commence selling to the de- a oe ps FP eit Pi Ib. 35 @ 45 Toon oe a 5 cone =
juices, 13.7 per cent. and fancy sun-_ fendant. In other words it was a writ-  Muriate. Lp., lb. 18 @ 30 No. 1, bbls._. 2 00@2 25 oe bay 7 : aoa a
ea, d ‘ 3 N 7 rme, «1b. £15
daes, 10.9 per cent. Carbonated bev- ten slander upon the plaintiff in his ae oo . : bs me oo ; oa a Wittersrann —
erages accounted for 78.4 per cent. of trade and business; and, as such, it Avene : Honey ioe — Ib. 6 00@6 25
1 fit of the f ins judi Piatto | 6Pemd 07 @ 2 Pound -____._ 25 ea fot oe
the total net profit of the fountains. tended to prejudice the plaintiff there a a ey Sie 75 @1 00
a . . - d . ° [
The costs of fountains were dis- in, and hence was, within the well-  Conaiha, Ib. _. 50 @ 80 %s Loose, Preanad Worrtneadl a y ; cen =o
tributed as follows: Average overhead established rules of law, libelous per se. pie Gas es ae: ae oe @ 6 Oils Heavy
costs, 20.4 per cent. of total fountain So much for that case, and in an- Peru, Ib. ------ 2 00@2 20 pound. ee ‘aon 00 Gok - ae 2
: ’ ’ 2 o é ~- 5
sales; labor costs, 17.5 per cent.; and other case of this character a man oe, 1 50@1 8v % Lb., gross 15 00@16 00 Cod Liver, Nor-
at <. ST2 i : hich 1 i hc ‘ Barks 14 Lb., gross 10 00@10 50 wegian, gal. __1 00@1 50
material costs, 51.2 per cent. wrote a letter in which he set out his Cassia, indiee Cot. Seed Gals. Seane ia
Te ee opinion of a third person in the follow- aa 7 _ e . Madras, Ib. ---_ 2 00@2 25 Lard, ex., gal. 1 55@1 65
Beware of Making Business Letters ae lanauage: oe eS daa Powder Lard, ie. 1, gal. : 25@1 40
q : i i ee ar pl .inseec a 5 5
Libelous. mel hace las tan of Saigon, Po., Ib. 50 @ &o Pure, Ib. ------ @ % Vinseed boll, gad 330 68
If you want to know what kind o i
Needless to sa merchant would f be liga ole -~e7 y eee Acetate 5 Neatsfoot,
Le cee we Te a man (naming him) is, I can tell you. Elm, Powd., Ib. 35 @ 40 Xtal, Ib. ----_- 17 @ 28 extra, gal. _. 1 25@1 35
intentionally write a libelous letter. He is a liar and dead beat of the first oo tras (P'aib 45) @ 35 oo eiaat a
: : : : ¢ : : “sassafras 1. ae 5 i icorice Malaga, gal... 2 50@3 00
That is a letter ~ which defamatory order and I would like to sue him to Soartree, aga i e = Extracts, sticks, _ a Pure, gal. __ 3 00@5 00
words are used which tend to degrade ee ee Soaptree, | pe Le — — 1 a @ a Eper™. gal. ____ 1 25@1 50
tee : : e s ses, Mejor 5 ann rch
or injure another, in the eyes of the : Plain words, indeed, and as may be Cubeb. Ib. ae @ 75 Wafers, (24s) “box @1 50 Tar, ‘gal. = sO 7.
siness 1 r his neighbors, for : ne, Cubeb, Po., Ib. @ 80 Leaves Whale, gal, _._ 2 00
ee ae He - \ ‘4 expected they were held libelous when jyniper, 1b.'___. 10 @ 20 Buchu, lb., short @ 50 jin @
letters of this kin are extreme Coe" — the writer was brought into court to Blue Vitrio) auees Ib, long- @ — Gum, ozs., $1.40;
gerous from the writer’s standpoint 4 :34q an action for damages nee OO 0 @ 15 eee Fath 7 a ¢ [ i on a ra A 00@20 50
oe . ges : se, . . owder, ozs.,
and frequently lead to costly litigation. out of the writing of the letter. The p'd or Xtal ip “oenun — lb. --------. 21 00@21 50
However, in the press of business : . 3 . Bislinate _ pressed, 48, lb. @ 40 Gran., ozs., $1.50.
a ; : : books contain case after case of this i ne Sage, ounces __ @ 85 yD 21 00@21 50
affairs, and when a person is laboring Ghid: but the forcneine ave bile ven Pound pea 04 @ 10 one. P’d & Grd. @ 35 araffine
i . “a's ’ enna, >
under considerable provocation, it's resentative of what the courts have Pound a @1 00 Alexandria, 1b.50 @ 60 — 7 epee —
mighty easy matter to overstep the 1.419 jibelous. So now to sum up. ___ Cantharides eae ae me Se tack oe = 45
bounds of courteous correspondence i : Russian, Powd. @150 iva Ue hh 30 g = Red, grd., Ib. 42 @ 655
ae Generally speaking, any defamatory Chinese, Powd. o> ate pa ook White, grd., lb. 35 @ 45
and call a spade a spade to the injury : : Chalk ’ » 1D. 30 Pitch Burgund
f all a 9 ae en of words written and published of an- Qayons ; ime boas or -
a Corer oo ue other that tend to degrade, or detract white, dozen__ @3 60 ones med., dz. @ 85 Petrolatum
what will amount to a libelous business : : : : dustless, doz. @6 00 Chloride, large, dz. wl 45 Amber Pia
: from his reputation in the business or  prench Powa Lycopodium Amber, Plain,lb. 12 @ 17
letter is then one of great importance, : ‘ : , : - Pound 60 @ 75 Amber, Carb.,lb. 14 @ 19
: i social world in which he moves, will ConE, Ih .. 0340 10  "-* - : ‘? Cream Whi., lb. 17 @ 22
and as illustrations of what courts have : : Precipitated, lb. 12 @ 15 Magnesia Lily White, Ib. 20 @ 25
hi boct he iollswuie exaes be libelous. And the person written prepared, Ib. _. 14 @ 16 Carb., %s, lb. __ @ 30 Snow White, Ib. 22 @ 27
sana i an pees es . about may in fact be a dead beat and White. — Ib. 03 @ 10 ae’ ie ~ 7 @ 32 Paskes Haris Geuns
~ : es rD., 7 et: 5 ri
wet are : a scoundrel of the first water, but it is pods, 1p, ae @ 7 Oxide, Hea., Ib. @ 75 a. -— <== “ @5 25
In one case, a merchant was tryM€  arely safe to say so in a letter unless Powder, Ib. ---. 62 @ E5 ae See ¢¢ a *
i es ; Menthol Niiabin- as
to collect a long overdue account, and the writer thereof is out looking for whole, — —@ 4 rom 4 23@4 64 tae iD — %y g ‘io
wrote a letter to his correspondent in trouble and does not care a hang about Powdered, Ib. -_ 30 @ 40 | ercury : Petasstions
respect thereto as follows: sha veculia Cocaine Pound --------- 65@1 80 Acetate, Ib. -_-. 60 @ 96
: re Ounce —_-_.-__ 12 85@13 50 Morphine Bicarbonate, Ib. 30 @ 35
“We return the papers in the D. In fact, it is a mighty good policy Copperas Ounces ----____ @12 65 Bichromate, lb. 15 @ 25
e ith th uest that you present . See : Stal We e@ 1¢@ 4S — 13 40@13 90 Bromide, lb. _. 51 @ 72
case with wie he ae y in writing business letters to see that Powdered, lb. __ 04 @ 15 Mustard Carbonate, Ib... 30 @ 35
again, and if not paid please turn over they are toned down, and so free from Cream Tartar Buik, Powd., Chlorate,
ate ah i ? ’ Pound 25 @ 40 select, Ib. _... 45 @ 50 At, ik oN a
to some justice of the peace, with m-— qefamatory words as to make them ‘eae i No. i, ih. BO SS powd., lu. _.17 @ 23
structions to sue on the knowledge of libel proof. This may not be easy at Pound ~_____-_ 40 “ . “ ieeenthatine did ae as 64 83 4
: ; ne : : aie Ih 06%@ 15 : -~--
of the fact that Mr. D. is — times, but it is the safest policy to au cn ue 1 nn U%@ 15 Per maneanats, Ib, 22% @35
leave the state for the purpose o €- follow if after danger from becoming White Corn, lb. 07 @ 15 Nutmeg Red, Ih. 80 @ 90
frauding his creditors. The account is 3. 41ved in a libel suit is to be guarded Extract die gar gi ¢ = Yellow, Ib. _. 50 @ 60
ar Ni 1 5 ie : : : Witch Hazel, - 1 oe = ; i
long past due, and if Mr. D.’s inten against. Tectia Clalds. she Fy tig ae ou Shae Viaiten Pouna ne Chige “i
tions were honest and sincere he would panto oe Erase Licorice, P’d, lb. 50 @ 60 Found eaten @ 2% Powd., lb. __-. 25 @ 30
; : wa : Blower owdered, i168 @ 265 a
have remitted a long time ago What the Signal Means. Avnics, Ib. .... 18 @ 8 Oil Essential 5 oz. aan oan @ 57
not necessary that he come here to An arm protruding from the car Chamomile, — Sa
pay, he can pay you just as well aS  a)ea4 means that the driver is: oo _ > ” $ = iat” ak oan @ = — ---- 03%@ 10
aving us if he had any honesty or . ashes off a cigarette, Saffron, Sweet, true, Ib. 1 50@1 80 “= ,
Rack pueoase ty.” ee . American, Ib. 35 @ 40 | Sw't, Art., Ibs.100@1 25 Gran’ Ib. 2 0s%o 20
sincerity of purp per: 2.. Going to turn to the left. Spanish, ozs. @1 25 — crude, Ih. 16@1 06 Nina = 9°
: : a a hyde, mber, rect., lb. Fin >
In holding the foregoing letter libel 3. Telling a small boy to shut up, nu ae oT. eS eet S Xtal or E owd. 10 @ 22
ous, the court said: he won’t buy any red pop. Fuller’s Earth a.» sore ‘ n0@4 25 Rochelle, Ib... 21 @ 31
“Parts of the letter which for the 4. Going to turn to the right. Powder, Ib. —--. 05 10 Calcat, 8 sees Soda, he 02%@ 08
: ; inti i Gelatin | aa Soda
basis of the alleged libel are unques- 5. Pointing out a scenic spot. nee 60 70 coleeey 2 = ee 25 a ee
tionably libelous per se. Written or 6. Going to back up. Glue Cedar Leaf, lb. 2 00@2 25 COC OnnNe, Ib. 083%@ 10
i hich i blished 7. Feeling for rain. Brok., Bro., Ib. 20 @ 30 Cedar Leaf, austic. Col, 1. 0 @&
printed language which 1s pu : : : : Gro’d, Dark, Ib. 16 @ 22 Coml.,, Ib. _-_. 1 00@1 25 Hyposulphite, 1b. 05 @ 10
d which clearly charges dishonesty 8. Saluting a passing motorist or Whi. Flake, 1b. 27%@ 35 Citronella, lb... 75 @120 Phosphate, Ib. 23 @ 28
eee waa : oe ther AK ae ta She White G’d., Ib. 25 @ 35 Cloves, Ib. -_-- 2 50@2 39 Sulphite,
or fraud is actionable as for libel. A going p. White AXX light, Ba Croton, Ibs. -.. 8 00@8 25 Xta sl ons *.¢ 12
: : ‘ ‘ il- eee Cubeb, Ib. ..... & 00@5 25 Poti has. re Ah d
publication which imputes an unwil gale 42%@ 50 fErigeron. Ib. .. 4 00@4 25 Silicate, Sol.zal. 40 @ 50
lingness to pay just debts is libelous Have thought for the have-nots Gikvcurins Eucalyptus, 1b. 100@1 25 _ Turpentine
per se, for the reason that its tendency while yet there is time. Pound 22 $5. Penne) 2 00@2 25 Gallons -_______ g 65

eee aun

PU eas

 

 

 

 

MICHIGAN TRADESMAN

July 20, 1932

 

 

 

 

 

 

 

 

  
 

 
 
    

20
GROCERY PRICE CURRENT se ee cagaaea gum s
ie oe ea : ---- 2 40 Adore rine Jack ---- 43 es ape PB -- 38 50
on =_— _ carefully corrected weekly, within six hours of mailing Little Quaker, ‘No. i-- i 5 Adams Dentyne ---—-- e3 Webster Gaiden Wea. it i.
and are inten to be correct at ti i . e Quaker, No. 2-_ 2 20 Adams Calif. Fruit -- ‘ebsterettes iii. 38 50
liable to ch * Gme of going ” aes Prices, however, are Choice, Whole, No. 2-. 190 Adams Sen Sen i sceo 65 “<@incos (222-623 38 50
: o change at any time, and merchants will have their orders filled at mar- Chole, wae. No, 1__ 1 25 Booman's Fepsin oe 65 Garde Grand Babies 38 50
ot urites at ‘ ; : at NO, 10) oo 9 50. Beechnut intergreen_ radstreets —----____ 38 50
prices at date of purchase. For price changes compare with previous issues. Cut. No. : eas ce —1 75 Beechnut Deopermint ae - Palena Senators. 75 00
= So u De a ore ee echnut Spearmint -- ins (a. 38 50
sav ki — ete _ oo = ; = eed ee oa e ee cee eceae 37 50
E arcellus Cu 0. a eppermint rigleys -- un Boquet __ 75 00°
CED DECLINED a . creed Wrigleys -- = Rapin Garcia Subl. 95 00
; : : ax Beans uicy Fruit. ------------ udwiser ----------~- 19 50
. ._ Soap Quaker Milk Little Dot, No. 2 _--. 255 Wrigley’s P-K -------- 65 Dry Slitz Stogies -_ 20 00
ap “ie Salmon _ Little Dot, No. 1 -.-- 1 80 Zeno ------------------- 65 Tango Pantellas -___ 13 00
— Sardines une eee ne: oo 2 2 Teaberry -------------- 65 Isabella-Manilla ---. 19 50
e Quaker, No. 1-_-
Choice, Whole, No. 10 10 75 CONFECTIONERY
Choice, Whole, No. 2 2 00
Choice, Whole, No. 1 1 35 Stick Candy Pails
Cut, No. 10:2. 9 Pure Sugar Sticks-600c 4 00
— : BREAKFAST FOODS Cut. No. 2 -- Big Stick, 20 lb. case 17
Parsons, 64 0z.. ______ 2 95 Mellogmws Grands Gooseberries Coto No to 1 Horehound Stick, 5 lb. 18
Parnons, - ao 335 Corn Flakes, No. 136 286 - No. 10 ------------_-- 50 Pride of Michigan -- 1 35 | :
s, es eee 420 Corn Flakes, No. 124 2 85 Marcellus Cut, No. 10_ 7 25 TRACY Mixed Candy
so 270 Pep, No. 224... 270 Pride of Mich, N eer a 7
arsons, 6 0Z. ------ 1 80 Pep, No. 202 Tee ean ich, No. 2% 3 60 os = . —— ut a iat 11
<rumbles, No. 424 _.. 2 70 PI m: 0. 258 223 00 French Creams ----~--- 13
Bran Flakes, No. 624 nine : Extra Small, No. 2 —- 2 80 Paris Creams ---------- 1
en Flakes, No. 802 i 50 samen atc a Pride’ eit Roe os : oo To ace 03
ice Krispies, 6 oz, _- 2 0 eo ichigan __ Fancy Mixture ---__--. 4
Rice Krispies, 1 ae oe . Black Raspberries ee ee wo Y Ge
Alt Bran, r | Se 3 oo Marcel. Whole, No. 2% 1 75 Fancy oe,
re. oo 270 Pride of Mich. No. 2_- 2 60 ‘a1 50
Al’ Bean. Mon 8 : + 4-- : Carrots Bittersweets, Ass’ted 1 50
Kats Hac 6 1b Diced No. 2 -_______ 90 Milk Chocolate A A : 50
ins 22 oa Aas Raspberries BTL ON AD rere e Ghoonce Nat “Rolls — 1 1 60
ees Ete eco 25 Cor : OMS —
BROOMS No. am Bine Ribbon —...._.- 1 25
Leader, 4 sewed -___ 3 45 Mactan: 303 ue 3 60 Golden Ban, Bo. ‘0710 00 Droste’s Dutch, 1 Ib... 8 00
Our Success, 5 sewed 5 25 Pride of Mich. No. 2__ 3 00 Little ° ne o. 10 10 9) Droste’s Dutch, % Ib. 4 25 Ge hic
Hustlers, 4 sewed --_ 5 50 Little Quaker. No.1 99 Droste’s Dutch, % Ib. 225 Phamplon Sums ------- 14
Standard, 6 sewed __ 7 50 Gunes Gla wa £21 ge Pronte’s Duteh, 5 ibe. 2 60 SONY SHINES mecen—-a-— 14
saan 5 sewed --.6 25 | | Strawberries Pride of Mich., No. i 30 Droste’s Dutch, 28 lbs. 35 Lozenge Pai
oo 6 . 2 ---------------- 325 Marcellus, No. 2 __. 1 00 Droste’s Dutch, 55 lbs. 35 a. A. Pep. tcaaes ar
Whisk, No. ee ae ee ** meee eet & 2 Goon tonnes
; : oS: ° faeeaecs é an- . . ‘ie cine es
Pride of Mich. No. 2-_ 2 60 im. 30. 3 i ae a S60 Maly Hae ts
yi Gh Gas ane” 888° Gala Bond Par. ains De Cafe —..—. 00 Malted Milk Lozenges__ 20
a Seie Sere ee Ge ar., No.5% 8 00 Peas Droste’s Bars, 1 doz. 2 00 Sores
SS te SAU per Gon 1766 WHS Soc ba Nok pps Clam Chien 20% os, 135 Little Quaker, No. 10 Ul as 1'ib. Rose Tin Bon pee
a eee Clam Chowder, No. 2-275 Little Quaker, No. 2.215, BOMS. == 160 Ge wacoknuhd dase 14
APPLE BUTTER gp gg ex rapes Eteosoed. No. 1275 Little Quaker. No. 1__ 1 45 7 0z. Rose Tin Bon Anise Squares sii 13
Quaker, 12-38 oz., doz. 2 00 ¥ . inced, No. % 2 40 Sifted E. June, No. 10 9 50 Bons 2 ee 9 00 ; ee
Instant Flakes Finnan Haddi i Peanut Squares 14
Musselman, 12-38 oz. Cin B ie, 10 oz. 3 30 Sifted E, June, No. 2__ 175 18 02. Creme De Gata a ee
eo 6. oe ee ee Se Bed 122 te'on Rosanes a Cough Drops __ Bxs
7] ceased <n I ‘: . e oO art, No. 2__ 1 75 . mosaces _.......... on
 .. — f Renae mona] Fish Flakes. small 135 Pride of Mich.. No. 2.51 45 11, 1 caseues cis 21 4 80 oo ee ig
POWDERS a 5 th : oz. arcel., B. June. No. 2 1 35 ues De Sts 0 4:30 Peas
Royal, 2 oz., doz. _._._93_—s«*i{& a al oo cree 5 oz -. 135 . Marcel., BE. Ju., No. 10 7 50 er 7
Royal. 4 oz., doz. “"~ 1 80 Prema i a ee ee CHOCOLATE Specialties
oyal, 6 oz., doz. ___. 2 45 A | pe gy eae ee i
Racal it ok Bee a OAS y — 8, % Oil, Key __ 5 40 Pumpkin Baker, Prem.. 6 lb. % 2 50 fee — Soe =a
Royal, 2% Ibs.. doz. 18 15 mi Sardines, 4 Oil, k’less 415 No, 10 —----__.. 435 Baker, Pre., 6 Ib. 3 oz, 255 p a .
ota ae Salmon, Red Alaska. 220 No. 2% __----------- 1 35 poner Sa ee 2
oe Small, 24s ---------- 177% Salmon. Med. Alaska 160 No, 2 i as as Bendy te tee
Salmon, Pink, Alaska 1 20 THES LINE
SRKIVS Large, 12s -------- Sardines, Im. 4, ea. 6@16 Sauerkraut Hemp. 50 ft. --_ 2 00@2 25
239 1S Ise Regular Flakes Sardines, Im., %, ea. 25 No. 10 ---------_____. 470 — Cotton, COUPON BO
So woe? Small, 045 177 Sardines, Cal. -_______ 10: Mo. 2% 2 1 15 bb tt 2 50@1 75 ; OKS
Laree, 176 85 Tuna, % Van Camps, No 2 85 colts. 0 ft 1 As Economic grade 2 50
China. large. 128 _. 2 95 doz ee Cupples Cord _______- 1 85 ot ee grade 4 50
Chest-o-Silver, large 2 98 Tuna, %s, Van Camps, ome wee ee
Sisiticd tons cue ieee display 8 -— No. 2 1000 Economic grade 37 50
play % Ww
package in each case. —e 1s, Van Camps, No. saad iro ROASTED cone ac
Bes ern eet Re de) ee ea eee ee & Cady - ’ ecial-
Gost Wide Tuna, %s, Chicken Sea. Sana ly printed front cover is
Grapenut Flakes, 243 2 20 tn Co 85 Boston, No.3 ” es i. 1 Ib. Package furnished without charge.
rape-Nuts, 24s ----- 2 80 rrow Brand —..___--
Grape-Nuts, 50 ~_---- 1 40 Succotash Boston Breakfast ---_ 24%
Instant Postum, No. 8 5 40 CANNED Golden Bantum, No. 2210 Breakfast Cup ------- 21 CREAM OF TARTAR
Instant Postum, No. 10 4 50 Bacon, Med. Hlewsntel 300 Hart. No. 2 -_._. 1 80 Imperial 6 Ibl boxes ------------ :
Postum Cereal, No. 0 2 25 Bacon, Lge. Beechnut 2 10 Pride of Michigan ..165 J. ¥. -—---- -
Post Toasties, 36s _- 2 85 Beef. Lge. Beechnut 510 Marcellus, No. 2 ---.1 15 Majestic ---___________ 29
oe Toastion, 24s _. 285 Beef, No. 1, Corned —_ 2 00 — House —.------ 33 DRIED FRUITS
ost’s Bran, 24s ---_ 270 Beef. No. 1, Roast 270 Tomatoes COnOwW, 28
Beef, 2% oz., . Sli. No. 10) 2 oe eg). Quaker 250 30 i Apples
BRUSHES Ct oe eee Ne mh 2 00 : 1 oo ee
Scrub Rick No dant ak aap | NO. 2 159 McLaughlin’s Kept-Fresh “‘- Y. Fey., 14 02. pkg. 1€
Solid Back. 8 a t = Beefsteak & Onions, s.2 70 Pride of Mich., No. 2% 2 00 Apricots
KC, 100 sine, 8 on. 360 Sold Beck ~~ 12s Deviled Ham. us 1 60 bong alee oe ee
es as size, eye oe ; > oe Deviled Ham trae Sao : = CATSUP Evaporated, Fancy -_-. 14
; size, fu see : aoe i Evapor
“3 Stove Potted Beef, 4 oz. ___ Sniders, 8 oz. ~------_ 1 x porated, Slabs -----
oa ee eke 180 Potted Meat, % Libby 52 Smiders, 14 oz, > 2 ig ee TE eee
KG 5 1 is => No 50) 200 Potted Meat, % Libby 30 ‘Sniders, No. 1010 -.._ 90 Coffee Ext :
Si. ee... 650 p e Extracts Cit
KG. 10 Ib. size € 8p Peerless -------------- 2 60 peitee Meat. % Qua. 75  Sniders, Gallon Glass_1 25 M. Y.. per 100 eo. bn uw ea
eet = otted Ham, Gen. % 1 45 Frank’s 50 pkgs. _- te eee ea
Shoe Vienna Saus. No. % 1 00 _, CHILI SAUCE iommnel'e, 801 lb. ' 10%
BLE No. 4-0 —-----------~-- 225 Vienna Sausage, Qu 90 Sniders, 8 oz. --.----- 2 10 " : Currants
ACHER CLEANSER jy” 2-0 300 V on Snid Pack 14
aa an an ee eal Loaf. Medium __ 2 25 niders, 14 oz. __-__. 3 00 CONDENSED MILK Gece an oz. ---- 17%
Lizzie. 16 0z.. 128 .-. 2 15 Sniders, No. 1010 ___1 25 Leader, 4 doz. - nore Sy Ee eetee 16%
poe a ae COLOR ne ae Sniders, Gallon Glass. 145 Eagle, 4 doz. _-___- 9 00 Dat
ndelion —---------~- ake Beans Lee eee : ates
BLUING CANDLES ee ae gees _ ae 10 ee Imperial, 1s, a i 40
Am. Ball, 36-1 oz..cart, 100 Slectric Light, 40 Ibs. 12.1 Fremont, No. 2 __--_- 195  Smiders, 11 oz. _____ 2 40
Boy Blue, 18s, per cs. 1 85 Plumber, 40 Ibs. ---- 12.8 Van Camp. med. ...-. 125 ‘Smiders, 14 oz, ---___ 3 00 Peaches
Parafine, Ss pay Wed Sniders, Gallon Glass 1 45 ies Choice ~-------- i
BEANS and PEAS Wicking _.-.--..---. 40. CANNED VEGETABLES a ee
100 lb. bag Tudor, 6s. per box -- 30 Hart Brand Roquefort 60 Peel
Chill Beans ___..-.. 5 00 Wisconsin Daisy ---__- 17 Lemon, American ----- 24
Dry Lima Beans 100 Ib. 6 25 Wisconsin Flat -------- 17 Orange, American ----- 24
Pinto Beans ____---- 50 CANNED FRUITS Baked Seans New York June -_______ 27
White H’d P. Beans 2 90 Hart Brand Medium. Plain or Sau. 60 S2P,5880 -------------- 40 Raisins
Split Peas, Yell., 60 lb. 4 40 No. 10 Sauce “40090 Brick | ---—-------------- 19 Seeded, bulk 8%
Split Peas, Gr'n 60 Ib. 3 15 a ee Michigan Flats ----____ 17 Thompson's s'dless blk 8%
Scotch Peas, 100 Ib. -- 5 20. No, 10 _________---__-- 4 75 ae oe ------ ly pp Thompson’s seedless,
Lima Beans Impor "ag nghorn -_ 17 age, Vail 2 2 55 1D OD ee 9%
Little Quaker, N. ported Leyden -.____ 27 Pare, Baby —---——____ 143 Seeded, 15 oz 9
BURNERS Blackberries Little mere o. 10 1150 1 lb. Limberger ~_______ 26 Quaker, Tall, 10% oz. 2 20 Se ee aero
Queen Ann, No. 1 115 Pride of Michigan ----325 Bap No. er, No. 1-_ 125 Imported Swiss ----___. 53 Quaker, Baby, 4 doz. 1 15
. - i -- 5 aby, No. 2 210 Kraft Pimento Loa uak : es Prunes
Queen Ann, No. 2 -- 1 25 P f -. 26 Quaker, Gallon, % dz. 2 30
wets aca to eee Fadl yee Ho: 2..170 Kraft American Loaf __ 24 Carnation, Tall. Hep ve 2 55 peo oe we Bemes: 208
eee See Me F oo i en ee a ee - No. 10 ---.7 50 Kraft Brick Loaf ------ 24 Carnation, Baby, 4 dz. 1 28 7080, ae te Bones: “G08
Ret tn, ee cm ee eee Ole ae Leal 2 Oatman’s Dundee. Tall 2 8 : : et
Drihe een NO 8 2 $0 hie seeitas ae Kraft Old Eng. Loaf__ 45 Oatman’s D’dee, Baby 1 7 we 25 lb. boxes--@06%
BOTTLE CAPS Marcellus Red 210 N ain Kraft, Pimento. % lb. 185 Pet. Tall Se ee oe
D 2 [aeOG | -=--—- » C0 425 Kraft, American, % lb. 1 85 Pet. Baby. 4 dozen 250 40@50, 25 lb. boxes__@08
bl. Lacauor. 1 gross Special Fie _...__..- 125 No. 2 : et, Baby, 4 dozen __ 1 25
ky or ere ih Whole White = BE 8 ok 95 Kraft. Brick, % Ib. 185 Bordens Tall. 4 dozen 2 85 eo ee oe
: r., % Ib. 185 Borden’s Baby, 4 doz. 143 18@24, 25 lb. boxes--@16

 

    

 

 

 

  

 

 

July 20, 1932

Hominy
Pearl, 100 lb. sacks -- 3 50

Bulk Goods
Hibow,: 20 Ibo: 222-2
Egg Noodle, 10 Ibs. —-_ 12
Pearl Barley
OO006 eg eee 00
Baviey Grits: 2.200 -. 5 00
Chester 2228 soe ee 3 50

Sage
ast MN@ia: secs 10

Tapioca
Pearl, 100 lb. sacks __ 7%
Minute, 8 oz., 3 doz. 4 05

Dromedary Instant __ 3 50
Jiffy Punch

3 doz. Carton ..._..._ 2 26

Assorted flavors.
FLOUR

Vv. C. Milling Co. Brands

Elly White 2. 5 10

Harvest Queen ____-- 5 20
Yes Ma’am Graham,

OG a 1 40

Lee & Cady Brands
Home Baker --_------
Cream Wheat

FRUIT CANS
Presto Mason
F. O. B. Grand ro
Balt pint 202 0 7 15
One pint 22 7 40
One quart <20 oo 8 65
erait: wallon: 2 11 55

FRUIT CAN RUBBERS
Presto Red Lip, 2 gro.

CALTON 70
Presto White Lip, 2
2ro: carton 0 76

GELATINE
geu-O, 3 OZ. (220 55
Minute; 3 doz. —.....-_ 4 05
Plymouth, White ---_ 1 55
Quaker, 3 doz. ------ 1 75

JELLY AND PRESERVES
Pure, 30 lb. pails ---. 2 60
Imitation, 30 lb. pails 1 60
Pure, 6 oz.. Asst., doz. 90
Pure Pres., 16 o0z..

JELLY GLASSES
% Pint Tall, per doz. 38
% Pint Squat, per doz. 38

Margarine

1. VAN WESTENBRUGGE
Food Distributor

   
 

Oe SY

LOLEOMARGARINE
Cream-Nut, No. 1 ---- 12
Percola, No. FE = -22 2 09

BEST FOODS, INC.
Laug Bros., Distributors

 

Nucoa, 1 Ib.
Holiday, 1 1b.

Wilson & Co.’s Brands
Oleo ‘

MATCHES
Diamod, No. 5, 144 6 00
Searchlight, 144 box 6 00
Swan, 5 00
Diamond, No. 0 ------ 4 75

Safety Matches
Red Top, 5 gross case 6 45
Polo, 5 gross case ---. 4 75

dz 1 85°

Macaroni, 9 oz.
Spaghetti, 9 oz. 0
Elbow Macaroni, 9 oz. 2 20
Egg Noodles, 6 oz. _. 2
Egg Vermicelli, 6 oz.
Bgg Alphabets, 6 oz... 2 20
Egg A-B-Cs 48 pkgs.__ 1 80

NUTS—Whole
Almonds, Tarragona__
Brazil, large
Fancy Mixed --_-_---
Filberts, Sicily ~~...
Peanuts, Vir. Roasted

MULLER’S PRODUCTS
22

Peanuts, Jumbo, std.
Peeans, 3, star 2... 2. 25
Pecans, Jumbo —_~----_
Pecans, Mammoth --_.. 50
Walnuts, Cal. _--__ 23@25
Hiekery 22000 oo 07
Salted Peanuts
Raney. No: Foo
Shelled
Almodns, Salted -._-_-__ 95
Peanuts, Spanish
125° 1lb, bags: —2 | bie
Milberts 22. - ot
Pecans Salted

Walnut California --. 40
MINCE MEAT
None Such, 4 doz. --- 6 20
Quaker, 3 doz. case -- 3 15
Yo Ho, Kegs, wet, Ib. 16%
OLIVES
7 oz. Jar, Plain, doz. 1 05
16 oz. Jar, Plain, doz. 1 95
Quart Jars, Plain, doz. 3 25
5 Gal. Kegs, each ----_ 6 50
3 oz. Jar, Stuff., doz. 1 15
8 oz. Jar. Stuffed, doz. 2 25
10 oz. Jar, Stuff., doz. 2 65
1 Gal. Jugs, Stuff., dz. 2 40
PARIS GREEN
ee 34
ie oe 32
2a-ane Se) 020 2 30

EL VAMPIRO POWDER
Offers—1% gross --. 10 00
3 Dozen Lots, per doz. 75

EL VAMPIRO LIQUID

% Pints, per doz. -. 2 00
Pints, per: doz. ==. 3 00:
Quarts, per doz. -_-- 5.00
Gallons, per doz. ____ 16 50

Ask Your Jobber

PETROLEUM PRODUCTS
Including State Tax
From Tank Wagon

Red Crown Gasoline —-- 15.3

Red Crown Ethyl ---- 18.8

Stanoline Blue ------- 13.3
In Iron Barrels
Perfection Kerosine ~~ 10.7

Gas Machine Gasoline 38.2
V. M. & P. Naphtha_- 16.4

1SO-VIS MOTOR OILS
In fron Barrels

 

Bight 2
Medium
Heavy
ics. Heavy 22 e
larine
fron Barrels
Eight 222 62.2
Medium. —=-.--_--_-____ 62.2
Heavy 22. 62.2
Special heavy ------- — 62.2
bextra heavy _...- 62.2
Polarine “ER =.=. c= 62.2
Transmission Oil ---- 62.2
Finol, 4 oz. cans, doz. 1 45
Finol, 8 oz. cans, doz. 2 25
Parowax, 100 Ib. —---- 7.3
Parowax, 40, 1 lb. -_ 7.55
Parowax, 20, 1 Ib. ~~ 7.8
Semdac, 12 pt. cans 2 95
Semdac, 12 at. cans 4 90
PICKLES

Medium Sour
5 gallon, 400 count -- 4 75

Sweet Small

5 Gallon, 500 ~-------- 7 25
Dill Pickles
Gal., 40 to Tin, doz. __ 7 15

32 oz. Glass Pickled __ 2 00
32 oz. Glass Thrown -- 1 45

 

MICHIGAN TRADESMAN

Dill Pickles Bulk
3

 

5 Gab, 200 20. 65
16 Gal., 650 ~__ —. LF 25
45 Gal., 1800 ~-------- 30 00

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS

Battle Axe, per doz. 2 .
Bicycle, per doz. ---. 47
Torpedo, per doz. ---- 2 %0
POTASH
Babbitt’s, 2 doz. -... 2 75

FRESH MEATS
Beef

Top Steers & Heif. ---. 13
Good St’rs & H’f. ---- 11
Med. Steers & Heif. -- 10
Com. Steers & Heif. -_ 09

 

Good: 2 ee 10
Medium. =... ag
Lamb
Yearling Lamb ----~--- 15
000 14
Medium 22.2 10
POOP 222 08
Mutton
Good. 2. 08
Medium 2.2... 06
Poor 2222 04
Pork
Deine Med oso 12
Butts 222 11
Shoulders (2. 08
Spareribs -..2 05%
Neck bones —__-._____ 04
Trimmings 05
PROVISIONS

Barreled Pork
Clear Back -__ 16 00@20 00
Short Cut Clear ---. 16 00

Dry Salt Meats
D S Bellies 18-29@18-10-8

Lard
Pure in. Herces. _._... 6%

 
 

60 lb. tubs --_--advance 4
50 lb. tubs ----advance %4
20 lb. pails ---_-advance %
10 lb. pails -_--.advance %
5 lb. pails -.._-.advance 1
3 lb. pails ----advance 1
Compound tierces ---. 7
Compound, tubs -----. 7%
Sausages
ee 8 13
aE ee ese aa 15
BWrankfort. 2... 15
week ~ 20
Gb ooh eg
Tongue, Jellied ~-------. 25
Headcheese —.--.--.-__- 15

Smoked Meats
Hams, Cer. 14-16 lb. @14

Hams, Cert., Skinned
16-18 Ib, se @14

Ham, dried beef
Knnebles @24

California Hams ~~ @12%
Picnic Boiled Hams @16

Boiled Hams ------- @22

Minced Hams ---.-.. @14

Bacon 4/6 Cert. ---. @15
Beef"

Boneless, rump ----@22 00

 

RICE
Fancy Blue Rose -- 3 50

Fancy Head _...--..- 0614

RUSKS
Postma Biscuit Co.
18 rolls, per case ---. 1 80
12 rolls, per case ---- 1 20
18 cartons, per case-- : re

12 cartons, per case_-

SALERATUS
Aarm and Hammer -- 3 75

SAL SODA
Granulated, 60 Ibs. cs. 1 35
Granulated, 18-2% Ib.

packages ---~-------- 1 10

COD FISH
Middles 20
Peerless, 1 lb. boxes 19
Old Kent, 1 lb. Pure 27
Whole Cod —........__ 11%

HERRING
Holland Herring
Mixed, Kegs ____------- 76
Mixed, half bbls.
Mixed, bbls.
Milkers, Kegs
Milkers, half bbls.
Milkers, bbls.

Lake Herring

% Bbl., 100 Ibs.
Mackerel

Tubs, 60 Count, fy. fat 6 00
Pails, 10 lb. Fancy fat 1 50

White Fish
Med. Fancy, 100 Ib. 13 00
Milkers, bbls. ---_--_ 18 50

K K K K Norway -- _ 50
Sib: wate 2 1 40
Cut Eumeh oo 1 50
Boned, 10 lb. boxes __ 16

SHOE BLACKENING
2 in 1, Paste, doz. _.._ 1 30
E. Z. Combination, dz. 1 30
Dri-Foot, doz. 2
Birbys, doz. __._____ 1 30
Shinola, doz.

STOVE POLISH
Blackne, per doz. ___-
Black Silk Liquid, dz.
Black Silk Paste, doz.
Enameline Paste, doz.
Enameline Liquid, dz.
E. Z. Liquid, per doz.

Fe INO bt fed et bet et ttt
oo
>

Radium, per doz. -_-. 1 30

Rising Sun, per doz. 30

654 Stove Enamel, dz. 80

Vulcanol, No. 10, doz. 30

Stovoil, per doz. ----_ 3 00
SALT

F. O. B. Grand Rapids
Colonial, 24, 2 lb. §
Colonial, 36-1144
Colonial, Iodized, 24-2 1 35
Med. No. 1 Bbls. ____ 2 90
Med. No. 1, 100 lb. bk. 1 00
Farmer Spec., 70 lb. 1 00
Packers Meat, 50 lb. 65
Cream Rock for ice
cream, 100 lb., each 85
Butter Salt, 280 Ib. bbl. 4 00
Block, 50 Ib.
Baker Salt, 280 Ib.
G, 10 Ib... per bale _-.. 93
20, 3 lb., per bale ____ 1 00
28 lb. bags, Table

 

Free Run’g, 32, 26 oz. : 2

Five case lots ------- 0
Todized, 32, 26 oz. -- 2 40
Five case lots ------- 2 30

BORAX
Twenty Mule Team
24. 1 Yb. packawes __ 3 3b
48, 10 oz. packages -_ 4 40
96, % lb. packages __ 4 00
CLEANSERS

WASHING POWDERS
Bon Ami Pd., 18s, box 1 90
Bon Ami Cake, 18s__ 1 62%
Brillo
Climaline, 4 doz. ----
Grandma, 100, 5c ----
Grandma, 24 Large --
Snowboy, 12 Large ~-
Gold Dust, 12 Large
Golden Rod, 24 ------
La France Laun., 4 dz.
Old Dutch Clean., 4 dz.
Octazon. 96s —_..._.__
Rinse, 466 -.

cI WOO Pe Oto CO OO
bo
or

Rinse, 249 25
= No More. 100, 10 i“
Rub No More. 20 Lg. 4 00

ame Cleanser, 48.
20
Sani Flush, 1 doz. —. 2 25

Sapolio, 3 doz.
Soapine, 100, 12 oz. —-
Snowboy, 100, 10 oz. —-
Speedee, 3 doz.
Sunbrite. 50s ~.------
Wyandotte, 48s ------
Wyandot. Deterg’s, 24s

SOAP
Am. Family, 100 box
Crystal White, 100 -
F.B., 60s
Fels Naptha, 100 box
Flake White, 10 box
Grdma White Na. 10s
Jap Rose, 100 box ---_
Rairy. 106 hox -_....
Palm Olive, 144 box
Lave, GO tox .....
Octagon. £20 2...
Pummo, 100 box -_----
Sweetheart, 100 box -_
Grandpa Tar, 50 sm.
Grandpa Tar, 50 lge.
Trilby Soap, 100, 10c

3 15

6
4
7 20
2
4
2

tO He A1to eo OT DO
Cv
o

oo DO OTH Ot
md
°

Wiliams Barber Bar, 9s 50

Williams Mug, per doz.

SPICES
Whole Spices
Allspice, Jamaica ----
Cloves, Zanzibar
Cassia, Canton
Cassia, 5c pkg., doz.
Ginger, Africa .._..._.
Mixed, No. 1
Mixed, 5c pkgs., x
Nutmegs, 70@90 -----
Nutmegs, 105-110 -__-

Pepper, Black —._____ (

Pure Ground in Bul
Allspice, Jamaica --___
Cloves, Zanzibar
Cassia, Canton
Ginger,
Mostare. oe
Mace, Penang
Pepper, Black =...
Nutiiega:
Pepper. White —__..._
Pepper, Cayenne
Paprika, Spanish

Seasoning
Chili Powder, 1% 0z.-_-
Celery Salt, 3 oz.
Sage, 2 oz.
Omen Sake...
Garlic
Ponelty, 3% oz.
Kitchen Bouquet ----
Laurel Leaves ....._..
Marjoram, 1 oz.
1 oz.

Tumerci, 1 Y% OZ.

STARCH

Corn
Kingsford, 24 lbs.
Powd., bags, per 100
Arezo, 24, 1 lb. pigs.
Cream, 24-5

Gloss
Argo, 24, 1 lb. pkgs.
Argo, 12, 3 Ib. pkgzs.
Argo, 8, 5 lb. pkgs.-_-
Silver Gloss, 48. ls —-
Elastic, 32 pkgs.
Tiger, 48-1
Tiger, 50 lbs.

SYRUP

Corn
Blue Karo, No. 1% -_
Blue Karo, No. 5, 1 dz.
Blue Karo, No. 10 —
Red Karo, No. 1% --
Red Karo, No. 5, 1 dz.
Red Karo, No. 10 __

Imit. Maple Flavor
Orange, No. 144,
Orange, No. 5, 1 doz.

Maple and Cane
Kanuck, per gal.

Kanuck, 5 gal.

can ..

Grape Juice

12 quart case
24 pint case_.
36-4 oz. case__

Welch,
Welch,
Welch,

COOKING OIL
Mazola

Pints, 2 doz.

Quarts, 1 doz...

Half Gallons, 1 doz.

Gallons, % doz.

Corkin. G

2 az. 3

@24
@36
@24
@40
@19
@30
@45
@50
@48

moe
bo
o

2 30

e
Ole er oO

nore DN
CIF 1 bo

1

or

Cwwh tw hb
co

TABLE SAUCES
Lee & Perrin, large__ 5 75
Lee & Perrin, small__ 3 35

PeNeer 2 1 60
Royal Mint ........... 2 40
Tohasco, 2.08. ......2. 4 25
Sho You, 9 oz., doz... 2 25
Atk, JOR 4 75
A=) S6e ou 2 85
Caner, 2 68) 2.2445 3 30
TEA
Blodgett-Beckley Co.
Royal Garden, % Ilb.-_- 75
Royal Garden, 4 Ib. -_. 77
Japan
Medium: 22
Cneree 33@37
Pavey 38@42
No. D Ie 6 42
Gunpowder
GCHOee ooo 40
Pancy 47
Ceylon
Pekoe, medium —---.... 45
English Bre ikfast
Congou, medium, —---__ 8
Congou, Choice __.. 35@36
Congou, Fancy -... 42@43
Oolong
Medina 39
CHOICE 45
Paney oo 50
TWINE
Cotton, 3 ply cone ._.. 25
Cotton, 3 ply Balls ..:. 27
; VINEGAR
F. O. B. Grand Rapids
Cider, 46 Grain 2. 16

White Wine, 40 grain__ 20

WICKING
No. 9, per gross —..._.. 80
No, 1, per gross _.._.. 1 %
No. 2, per gross —.... 1 50
No. 3. per aroma __..... 2 30

Peerless Rolls, per doz. 90

Rochester, No. 2, doz. 60
Rochester, No. 3, doz. 2 00
mayo, pér dow. ...... 75
WOODENWARE
Baskets
Bushels, Wide Band,
wood handles —.__._ 2 00
Market, drop handle__ 90
Market, single handle 95
Market, extra... 1 60
Splint idige 8 50
Splint, medium ---_.. 7 50
Splint, sme” - 6 50
Churns
Barrel, 5 gal., each __ 2 40
Barrel, 10 gal., each. 2 55
3 to 6 gal... per gal... 1¢
Pails
10 qt. Galvanized ____ 2 60
12 qt. Galvanized . 2 96
14 qt. Galvanzed _____ 3 10
12 qt. Flaring Gal. Jr. 5 00
1¢ at. Tin Dalry 4 00
Traps
Mouse, Wood, 4 holes. 60
Mouse, wood, 6 holes. 70
Mouse, tin, 5 holes _. 65
Rat, Woee 2. 1 00
Rat. sprig 1 00
Mouse, spring ------.. 20
Tubs
Large Galvanized ___. 8 75
Medium Galvanized _. 7 75
Small Galvanized ___. 6-75
Washboards
Banner, Globe ~____.. 5 50
Brass, singlé —........ 6 25
Giass. single ......... 6 00
Double Peerless ~_.... 8 50
Single Peerless — ~~~. 7 &C
Northern Queen -_..-- 5 5C
Universal 7 25
Wood Bowls
3 in; Batter... 5 00
1 in. Batter 9 UU
17 in. Butter... 18 00
19 in, Batter 25 00

WRAPPING PAPER

Fibre, Manila, white_. 05
No. | Bie 06%
Butechera DF i... 06
Mvate os 05
Kraft Strive ..__........ 09%
YEAST CAKE
Magic. ¢ doz. —....... 2 70
Sunlight. 3 doz. ...... 2 70
Sunlight, 1% doz. ..-. 1 35
Yeast Foam, 3 doz. .. 2 70

Yeast Foam, 1% doz. 1 35
YEAST—COMPRESSED
Fleischmann, per doz. 30
Red Star. per doz. -.._._ 20

   
      

pS Oe

SRO Urcala AERC Rn ca 8 stm

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enact!

 

 

"
‘a

MICHIGAN TRADESMAN

July 20, 1932

 

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins
Association Business Office, 907 Trans-

portation Pldg., Detroit.

 

Keep Up Battle Against Taxation.

It is a strange but true characteristic
of American business men that they
will rush to Washington to protest
taxation and bend every effort in the
heat of battle to get a “square deal for
business”; but the minute Congress
makes the law — then the business
world goes to sleep again. It accepts
the revenue bills and the charges of
Government in the spirit of “Let’s
make the best of it because, inasmuch
as it is a law, nothing else can be done
about it.”

An outstanding shoe man, who has
stores running into the hundreds, has
decided for one, that the battle against
taxation is a continuing fight. He
plans to send to each and every store
manager a definite letter on some one
subject of taxation, to be in turn trans-
mitted to the Congressman from each
of the districts. A letter once a week
on the subject of economies of govern-
ment and efficiency in management of
the greatest business in the world will
be sent out. The subject will not be
permitted to die because of his and
their inactivity. The mere fact that
Congressmen, Senators, state govern-
ments and municipal heads are to re-
ceive these letters, week by week, is.in
itself token to them that their every act
is being watched.

If this could be repeated by thou-
sands of businesses, the very weight
of pressure would have its great in-
fluences in checking the rising cost of
government.

Years ago we published a series of
articles on the general business subject
of “Modern Taxation,” endeavoring to
give briefly a historic view of the
processes of mind by which the world
had arrived at its present mental atti-
tude regarding taxation, the arguments
which appeared to have weight with
the public, and a view of possibilities
as to the future. Prophecy is always
a risky and ungrateful job; but the de-
velopments of the past years have
shown the correctness of the views
presented, in many aspects.

In the first place, as to amount of
tax-burdens upon business; the increase
has been even beyond anticipations.
The astounding totals of recent financ-
ing are beyond the comprehension of
any living man, except through some
means of comparison. The figures go
miles beyond anything ever known be-
fore.

So, as a comparison, we may note
that the mere interest on the sums we
have loaned the allied governments
will amount to more than the whole
expenses of running our Government,
up to a few years ago, while our own
expenditures were five times as much
in one year as the entire Civil War
cost.

But after making allowance for all
the comforting theories and bits of
philosophy that are possible and per-
tinent, the fact stands out that there
are big debts to pay, that Government-

scat OA AIO AOS AT TEE AST maa

al expenditures are still on a_ high
scale, very far beyond and above the
pre-war period, and that there exists
in political circles a strong disposition
to resist a change back to economy.

Warning was offered of the grow-
ing disposition to lean upon the public
treasury and to thrust a hand into it
for the direct benefit of favored groups
or classes. This disposition grows by
what it feeds upon; it would appear
that the foremost thought in the minds
of many of our law-makers is how to
devise some new plan for spending
money, so as to count in vote-getting.

The mind and conscience of the law-
maker has much to do with the solu-
tion of our difficulties. If he can show
a fearless regard for economic truth,
and will base his action thereon, well
and good. But if truckling cowardice
or demagogic instinct leads him to
seize the opportunity to work for pop-
ularity by what amounts to the moral
aspect of bribery of the masses, then
it will not be so well. One of the great
party organs said of a late Senator:
“He cared very little for principles—
but cared a great deal for majorities.”
There are many others. But it is to be
remembered that the official must have
a majority, else he does not become an
official; and charity must tinge all con-
templation of the struggles of the
office-holder to adjust his conscience
to the character and the demands of
the voters behind him. He needs a sol-
dier’s courage; and may many of them
find it, and be honored for it, in these
troublous days.—Boot and Shoe Re-
corder.

—_—_—_»+<
Corporations Wound Up.

The manager of the Tri-County
Telephone Co., of South Haven in-
forms the Tradesman that the report
published under this heading last
week that the company has retired
from business was incorrect. The in-
formation came to the Tradesman from
the office of Secretary of State. We
gladly make the suggested correction.

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:
Breamer Heights Land Co., Detroit.
Precise Mfg. Co., Inc., Farmington.
Reed & Wiley Co., Grand Rapids.
Bristol Land Co., Detroit.

Central Linen Service, Inc., Detroit.
Le Grand Hotel, Detroit. :

O. G. Brown Co., Inc., Detroit.
Ackerman Electrical Supply Co.,

Grand Rapids.

John D. Mershon Lumber Co., Sag-
inaw.

Lafayette Agency, Inc., Detroit.

State Sales Co., Detroit.

Gordon O. Rice, Inc., Detroit.

Tunis: Dixon Co., Detroit.

Norway Land and Exploration Co.,

Norway.

—_~+~+.—_ —

Or Even Longer.

 

Eat very little pork.

Bathe at least three times a week.

Be careful of extra cold showers.

Don't attend wild parties.

Don’t fail to exercise,
front bending.

especially

Don’t stay up late at night.

Don’t use tobacco jn any form.

Don’t use snuff.

And above all, don’t drink.

You may not live to be 150 years
old, but it will seem that long.

DETROIT DOINGS.

 

Late Business News From Michigan’s
Metropolis.

It has ceased to be a secret that the
popular-price class of passenger auto-
mobiles is to have a new member en-
tered by one of the oldest motor-car
companies. The company is Hudson
and on July 28 it will introduce a new
Essex, not just a revised model, but
an entirely different type. It will be
comparable in size and competitive in
price with Chevrolet, Plymouth and
ford. All rumors that the new prod-
uct is to be a midget can be ignored,
for, while many specifications remain
to be revealed, it is admitted that the
car will be full size and outstandingly
different in respect to extremely low

weight as related to power. Perform-
ance will be the big introductory
theme.

Ten thousand employes, all previ-
ously on the payrolls, have been re-
called to the Hudson plant to prepare
for the introduction of the new model.
There will be a gala celebration here
next Thursday, when the car is to be
christened by Miss Amelia Earhart.
Some 2,000 automobiles will be in a
parade through the business district.
The parade will be followed by the
greatest drive-away in company his-
tory, when models of the 1933 Essex
will start on their way to forty states.

With the Essex entrance into the
lowest-price field, the question persists
as to when other will do likewise. The
steady increase in the small car’s ab-
sorption of the total automobile mar-
kets convinces many that other estab-
lished manufacturers may enter the
competition for sales in this tier. At
various times in recent months reports
had Auburn and Graham about to take
the step, but subsequent actions of
both have shown such assumptions in-
correct.

July motor-car production is going
to be a reflection of the seasonal dol-
drums which have struck the industry
generally. That fact, however, is not
particularly discouraging, for the
slump in the output is not regarded as
likely to be protracted. It is believed
that August and September may see
further 1933 models introduced which
are bound to have a bolstering effect
on both production and sales.

Motorists who wish to be technical-
ly correct probably had better begin

calling the doughnut tire a “low-
pressure” type. That is the designation
which is applied by the Tire and Rim
Association and the one that probably
will become more or less official. Ten
companies now are manufacturing this
type of tire and each has a different
trade designation for it, none of which,
incidentally, is “doughnut.”

With regard to low-pressure tire
equipment, the sales departments of
motor-car companies seem to be win-
ning the argument over whether or
not it shall be used. Nash has just
joined the list, which brings the total
to seven in spite of the many objec-
tions raised in motor-car engineering
laboratories. It now looks as if several
other companies will follow suit, with
the sales departments being able to
show that there is a demand for such
equipment. However, the engineers are
not being entirely routed. They are
making every effort to keep the num-
ber of oversizes to a minimum, and
succeeding to some extent.

Sales ingenuity is nothing less than
rampant in Detroit these days. Gaso-
line filling stations, for instance, are
offering such sales inducements as
gold initialing of motor-car doors, two
pounds of sugar or a cup and saucer
with every dollar purchase of fuel. A
car-washing establishment appeals to
the speculative instinct with an offer

to wash every tenth car free. It is a
buyer’s market these days.
22.
Annual Meeting of Road Commission-
ers.
The annual convention of the

Northern Michigan Road Commission-
ers Association will be held at the
Park Place, Traverse City, on Thurs-
day and Friday, July 21 and 22. Col.
John G. Emery, of Grand Rapids, will
be toastmaster at the banquet Thurs-
day evening. Gov. Brucker, Hon.
Frank D. Fitzgerald, Hon. Howard
Lawrence, Ex-Senator Wm. Connel-
ly, Hon. G. C. Dillman, State Highway
Commissioner, and A. L. Burridge, D1-
vision Engineer, are on the program.
This Association comprises the thirty-
three counties in the upper part of the
Lower Peninsula. Sidney Medalie, of
Mancelona, is President of the Asso-
ciation and George Stout, of Lake
City, is Secretary.
—_——o >

Wanting less is sometimes

wealth than having more.

truer

ositive protection
profitable investment
i the policy ofthe —

Wy
MICHIGAN 244 SHOE DEALERS
MUTUAL FIRE INSURANCE COMPANY

Mutual building eos

Lansing, Michigan

July 20, 1932

OUT AROUND.
(Continued from page 9)

If I understand the situation correct-
ly the rural letter carriers should be
subjected to a substantial reduction in
wages. Their wage and routing were
originally based on their requiring an
-entire day to cover the territory as-
signed them by horse and buggy. Now
they can cover the same territory in
about four hours by automobile, giving
them the entire afternoon for other
employment. Instead of doubling
their routes or reducing their wages
by 50 per cent., they have been per-
mitted to go along on eight hours’ pay
for four hours’ work. If any reader
of the Tradesman can furnish an ex-
planation of this situation, I would be
glad to receive same.

 

While in Kalamazoo I discussed
with the owner of the Columbia Hotel
the unfortunate competition which has
developed in every city and village and
every main highway in the
shape of “rooms for tourists” and the
demoralization and loss they have
forced the regular hotels to face. The
situation is a critical one for the ho-
tels, but I do not know how it can be
avoided so long as travelers are will-
ing to put up with the inconveniences
peculiar to the tourist rooms main-
tained by most caterers of this char-
acter. Mr. Ehrman has continued to
enlarge and improve the Columbia un-
til he has one of the most home like
hostelries in the country. I ‘find few
hotels where the relations of landlord
and guest are so close and cordial as
is the case at the Columbia.

along

Clinton W. Gilbert, the well-known
Washington correspondent, presents
an appalling array of Congressmen
who have four or five members of
their families on the payroll of Uncle
Sam. Senator Brookhart managed to
get a $24,500 family income out of his
job and the same is true of Senator
Smoot. Senator Trammell, of Florida,
sleeps on a couch in his office in the
Senate office building, thus avoiding
the cost of a room in a rooming house,
much less home rent. Speaker Garner
has always been very thrifty, at the
expense of Uncle Sam, by the practice
of nepotism. Really thrifty members
of Congress save their entire salaries,
living on what their wives draw from
the legislative payroll, plus what they
‘save out of their mileage allowance,
plus what they can make by selling
Government publications which come
to them free. Nearly half the mem-
bers of the House are country lawyers,
who could not earn over $3,000 per
year at their profession. Not one
representative in twenty can earn as
much at home as the $10,000 salary
they draw from the Government, to
say nothing of the other emoluments
they filch from the Federal Treasury
by dubious and questionable methods.
Originally the wage of a representative
was $5,000. It was subsequently in-
creased to $7,500 and only recently to
$10,000. An effort was made two
years ago to make a further increase
to $12,000, ‘but it was not successful.
In order to get good men in the
House we should reduce their pay to
$5,000 and cut the representation in
two—from 435 to 200 or less. Eng-

MICHIGAN TRADESMAN

land handles this question much bet-
ter than we do. Members of Parlia-
ment receive only a nominal sum and
seek nomination for the good they can
do rather than the amount of money
they can squeeze out of the country for
very inefficient service.

 

This week’s issue of the Tradesman
marks the close of our forty-ninth
publication year. The issue of next
week, therefore, marks the beginning
of the ‘fiftieth year of successful pub-
lication. For many years’ I have
looked forward to the possibility of my
being able to round out fifty years
with my mercantile friends. It looks
now as though this aim—the ambition
of a lifetime—would be accomplished.
Of course the forty-ninth publication
year has ‘been the most trying of any
I ever had to face, because of shorten-
ed income, due to reduction of space
insisted on by our advertising friends.
Subscribers have stayed by us in the
present ordeal much better than ad-
vertisers have. It is to be hoped that
the 50th year will show an _ im-
provement in business which will be a
welcome condition for all of us. Our
regular anniversary edition will be
published in the fall, as usual.

I am told that the Democratic party
will put up no opposing candidate
against Judge Verdier in his campaign
for re-election; that his record on the
bench of the Superior Court of Grand
Rapids was such as to justify the party
in retaining him on the bench of the
Kent Circuit Court. I commend this
attitude on the part of the Democratic
party and the salutary effect it will
have on curbing the operations of the
criminal classes in this county. I am
told iby officers of the law that the first
thing an arrested person asks when
he is apprehended is, “Will I be tried
by Judge Verdier?” Which indicates
the wholesome fear that every criminal
has that he will get all that is coming
to him if he is brought before Judge
Verdier for trial.

Herman McKinley writes me as fol-
lows concerning certain changes of
attitude he has recently assumed in
connection with the three banks with
which he is actively identified:

“You will perhaps be interested to
know that my family is again located
in our own home at Grant. I have
tendered my resignation as President
of the Old State Bank of Fremont,
but remain as a member of the Board.
I will continue as President of the
Grant State Bank and Oceana County
Savings Bank, Hart. I will also con-
tinue to act as trustee for the Squier
estate and its beneficiaries. Frank
Gerber succeeds me as President of
the Old State Bank, Fremont. The
readjustment has been made to effect
economies and permit closer super-
vision without disturbing the close re-
lationships which have éxisted in the
past.”

Now that the two great grocery
chains have taken on the sale of
lubricating oil in containers,
they are virtually conducting service
stations from grocery stores and meat
markets. This is in direct violation of
the ordinances in many cities and

sealed

promptly enforced.

towns in Michigan. I hope the inde-

pendent merchants in those munici-
palities which have such ordinances
see to it that they are properly and
E. :A. Stowe.
a
How Many of These Questions Can
You Answer?

1. What is glucose?

2. How does tea grow?

3. How many kinds fo tea are
there

4. From what is malt vinegar made
and for what is it used?

5. From what is chicory made and
for what is it used?

6. Why is plum pudding called so
when it contains no plums?

7. Are there special brain foods?

8. How many kinds of mushrooms
are edible?

9. Are foods containing gelatine in-
jurious to the health?

10. Why is Graham flour so called?

Answers to the Questions.

1. Glucose is the trade name for
syrup made from starch, usually from
corn starch,

2. The tea plant is an evergreen
bush growing about four feet high, its
growth being limited by frequent
prunings.

3. Three kinds: 1—Green or un-
fermented; 2—Black or fermented; 3—
Oolong or semi-fermented. All of
these teas can be produced from leaves
picked from the same bush.

4, Malt vinegar is usually made by
fcrmenting barley malt and sometimes
by fermenting the malt of other
cereals. It is used for pickling pur-
poses.

5. Chicory is made from the root
of a plant similar to the beet plant.
The roots are kiln-dried, cut
small pieces, roasted in a coffee roaster
and then ground. It resembles ground
roasted coffee and is used as an ad-
dition to coffee, adding to it
flavor and color. In other words it is
used for the purpose of making the
coffee go further.

6. The real article originally made
in England was made with plums and
while in this country we have substi-
tuted raisins, currants and citron for
plums, this dessert is still known by
the old name.

7. It used to be believed that cer-
tain foods, especially fish and other
foods containing phosphorus, were es-
pecially valuable for the gray matter
of the brain. This is not believed any
more. Brain cells apparently use the
same kinds of food material as all
other living cells do. The best way to
feed the brain well is to keep the body
in good health and fish is good for
doing that.

8. More than 700 species of mush-
rooms have been proved edible and
authorities state that others
doubtless will be proved fit for food.

9. Gelatine is used in considerable
quantities in ‘hospitals and is recom-
mended by physicians as an article of
diet because of its quality of making
other foods more palatable or more
easily digested.

10. This flour takes its name from
Sylvester Graham who first claimed
for this unbolted flour a great nutritive
value—Canadian Grocer.

——_—_ o>.
Every time a woman loses a dollar

she worries $5 worth.

into

body,

many

23

Chain Store Violating City Ordinance.

Dearborn, July 18—Wm. C. Ken-
ner, assistant to the health director of
the city, reports that the A. & P., as
well as the Kroger, stores were selling
motor fuel in sealed containers. He
said he did not think it proper for
grocery and meat markets to engage
in this business, especially without a
license.

Councilman Miller recently stated
before the committee of the whole
that it was necessary for gasoline sta-
tions to secure a license to sell oil and
that the chain stores had no license.
He said it was an unfair proposition.

Che city attorney reported that it
was a violation of ordinance No. 19,
and that the control of the sale of
fuel oil was subject to a resolution of
the Council, as provided in the ordin-
ance.

If this interpretation of the ordin-
ance is correct, then it is a simple mat-
ter for the Council to pass a resolu-
tion prohibiting the sale of motor oil
anywhere other than in regular ser-
vice stations and garages within the
city, stated one of the councilmen.

A resolution similar to the above
will probably be presented by Coun-
cilman Miller at the next meeting.
l‘rom reports it will have the unani-
mous backing of the Counce!l.

———> - >

A new portable electric safety
lantern, approved by the Underwriters’
lLaboratories, has been developed for
use in gasoline plants and other
hazardous locations.

 

GREENE SALES CO.
SPECIAL SALES CONDUCTORS
Reduction — Money-raising or
Quitting Business Sales.

142 N. Mechanic St. Phone 9519
JACKSON, MICHIGAN

 

 

Phone 61366

JOHN L. LYNCH
SALES CO.

' SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising

209-210-211 Murray Bldg.
Grand Rapids, Michigan

 

 

 

 

 

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. if set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

For Sale Cheap—Or will trade for any

good merchandise we can use, 16 ft.
eafeteria steam table. Like new. Also
lake front lot at Houghton Lake. N. D.
Gover, Mt. Pleasant, Mich. 532

 

For Sale—One to five acres, new Shell
gas station, on Grand river, mile west of
Howell, Mich. Chance for barbecue and

tourist cabins. Terms, but no trades.
Address No. 534, c/o Michigan Trades-
man, a 534

W ANTED—Partner in oil well west of
Mt. Pleasant, drilled into sand; also, at
sacrifice, seventeen shallow oil _ wells,
Kentucky and Texas land and fine land
in California, Sacremento Valley, for win-
ter homes. John E. Welton, Bowling
Green, Ohio. 533

 

at Sain thes int peppy rn nm

poses accr ene earemnahngnsflenter ten anime

 

ee a eee

pr ste A AI ene me re dome nmi eaten Pa

 
  

 

 

 

24

THE UNIVERSAL FOOD.

 

Candy Is the Advance Agency of
Happiness.

I am proud of the fact that I was
born and raised on a farm in East
Central Illinois. We worked hard;
played hard, when we had the chance;
had healthy appetites, enjoyed our
food and slept soundly except when
the dog barked at some imaginary
prowler; or stirred up a skunk.

In the spring we were lulled to
sleep by the “noisy choir” of the frogs
in the neighboring ponds; in the sum-
mer by the soft, low moan of the
breezes through the open windows,
and in the winter iby the singing of the
wintry blasts through the pine trees
which surrounded the house.

When contrasted with present day
feverish activity and nervous energy,
all the time in a rush, yet getting no-
where, those far off happy days on the
farm seemed like a pleasant dream.

Groceries for the farmer at that time
were few in number. Saturday night
we “went to town” with a basket of
eggs which had been garnered through
the week, a few pounds of butter, and
traded them in at the grocery store for
sugar, tea, coffee or flour.

The rest of our living came from the
farm. Late in the fall we “butchered”
our own hogs, cured and smoked the
hams, shoulders and bacon and made
sausage. Occasionally a fat yearling
steer would be sacrificed on the fresh
meat altar.

What a treat it was to have all these
fresh meat delicacies after a long
period of eating smoked meats during
the summer months. Of course, there
was chicken, but chicken was no treat
to a farmer boy.

My first contact with a business
man was with the grocer of the little
country town where we traded on Sat-
urday night. As I look back to that
first indirect contact with the outside
world, to me he seemed to be a
veritable giant and a man of tremend-
ous importance in the community. Yet
he was probably no larger than my
father, who was near six feet.

When I think of that grocery store
and contrast it with the wonderful gro-
cery stores which are to be found in
every town and hamlet in this country,
[ realize what a tremendous advance
there has been in grocery sales
methods.

When on some of these trading ven-
tures on Saturday night, father and I
occasionally had a “blow out.” We did
not call it that, but it was nevertheless
a real treat. When we had a nickel to
spare father would buy a “nickel’s
worth” of cheese and crackers and we
would have a feast, saving half to take
home and share with mother. A slice
was cut off of the cheese cake, which
was kept under the wire fly guard and
the crackers scooped up out of a bar-
rel. “Oyster Crackers” we called them
Just why I never understood, for at
that time I had never seen an oyster.

The slice of cheese which the grocer
handed out with the crackers for which
he received a nickel, was generous in
all dimensions. Over in one corner,
not far from the cheese cake was a
smal] fly-specked showcase, toward
which I just naturally always gravi-
tated.

MICHIGAN TRADESMAN

It contained a small assortment of
the most delectable thing that could
possibly tempt a farm boy—candy.
Just a few pounds of peppermint
lozenges for grandmother, gum drops
for mother and father and stick candy
for the boys.

Father would see me covetously ap-
praising the sweet enticement and his
slim balance of cash on hand would be
reduced to the extent of another nickel.
The grocer was as generous with his
nickel’s worth of candy as he was with
his nickel’s worth of cheese and crack-
ers and as with the latter, one-half of
the candy was always carefully saved
to take home to mother.

Did the grocer make any. profit on
the transaction? Probably not. The
mysteries of buying and selling and
profit were unknown to me. I did not
even know there was such a word as
“profit.”

I had read in the Bible that it did
not “profit” a man to do certain things,
but I did not know that it had any ap-
plication to making money.

I imagine some of the grocers now-
adays are no better informed as to
the meaning of the word “profit” than
was the barefooted farm boy to whom
candy was such a heavenly treat.

Whether my old boyhood friend, the
grocer, has any present day proto-
types, I do not know, but I know he
will always live in my memory as one
of the greatest business men that I
have ever known.

I have discussed with many retail

grocers the question of including a

good line of candy with their stocks of
other foods, and the possibility of mak-
ing satisfactory profits on candy sales.

The logical place to buy all kinds
of food is the modern retail grocery
store. The founded prejudices which
formerly existed against candy have
disappeared. Candy is now recognized
as a staple sweet food by leading
medical and scientific men.

Housewives when making their daily
rounds of the local grocery stores will
buy candy if it is put before them in
an attractive and tempting manner.

Small purchases of candy, a nickel, a
dime, a quarter, here and there quickly
total a sizable amount without any
selling effort and with satisfactory
profits.

A grocer can make more money with
less effort, selling a good line of candy
than he can make on a corresponding
investment in any other food product.

The candy must be attractively dis-
played in a modern, up-to-date show-
case. It_must be brought out to the
front of the store. As some of my gro-
cer friends have done, put the candy
showcase where it will be seen by
everyone entering the store. Such
space is not too valuable for that pur-
pose.

Why do Woolworth’s, Kresge’s and
other chains give such prominence to
the candy departments in all their
stores? You will find candy right in
front in a large section in the middle
of the store.

These shrewd merchants know that
the candy department is one of the
most profitable in the entire store.
They give candy valuable space be-
cause they know it is profitable to do
so. The same thing can be done on a

smaller scale by the average retail
grocer.

Great care must be used in selecting
the kinds of candy and the type of
showcase in order to be sure of ob-
taining the most satisfactory results as
to sales and profits,

It was a simple matter for my old
time friend, the retail grocer of my
boyhood days, in selecting the kinds
of candy which he displayed in that
old fashioned showcase. There were
three or four kinds and they were all
that any candy salesman would have
thought of trying to sell him. If any
customer asked for candy he sold it
but made no effort to do so.

To-day, with the many alluring
types of packaged candies, bars and
bulk candies, a showcase can be filled
with a most enticing display, which is
sure to attract attention and be a
profitable investment for the retail
grocer who will spend a little thought
and time on the arrangement of the
candy and how it is displayed.

Candy is good food, pure and
wholesome. It is the universal food;
it speaks all languages; it dries the
tears in the eyes of little children; it
wreathes the faces of old age in smiles;
it is the unspoken message from the
lover to his sweetheart; it brings joy
to the home; it is the advance agent of
happiness in every clime. Can as much
tbe said of any other kind of food?

Walter C. Hughes,
Sec’y National Confectioners’ Ass’n.

— +2 >———_
Questions of Interest To Grocers and
Clerks.

1. Question: Would corn develop
perfectly if the tassel is cut off the
ear?

‘Answer: Tihe tassel or silk of corn
is simply the means of pollenating the
kernels, However, if the tassel is cut
off the ear is damaged to such an ex-
tent that the kernels will not form
properly,

2. Question: Is an accommodation
signer liable on a check?

Answer: If a man endorses a check
as an accommodation to add: strength
to it, he is liable to everyone who takes
it after he has signed it. He is not
liable after the date of maturity, and
may also withdraw his signature at
any time,

3. Question: What is the per capita
consumption of meat in the United
States?

Answer: The per capita consump-
tion of meat in the United States is
154.6 pounds, made up of beef, 52
pounds; pork, 86.6 pounds; veal 8.2
pounds. and mutton 7.8 pounds.

4. Question: Should potatoes be
cooked in salted or unsalted water?

Answer: Potatoes should be put on
to cook in salted, boiling water. Salt
added at the beginning of the cooking
reduces the loss of mineral matter
about one-third,

5. Question: Why is rice paper
used as a wrapping for cigarettes?

Answer: The rice paper in common
use to-day in cigarette manufacture is
regarded by the paper making trade
as the highest achievement if} the paper
industry so far as purity i§ concerned.
It has taken years to develop a paper
which would be the least injurious to
smokers,

6. Question: Do fish live in the
Dead 'Sea?

Se pA TERED: ate cee on Sg eet ge TE AR IOC La AI i aaa a

 

July 20, 1932

Answer: On account of its extreme
salinity, fish cannot exist in the Dead
Sea.

7. Question: What should a gro-
cer’s cost of operation be?

Answer: (Many service grocers are
doing business under ordinary condi-
tions with an operating expense around
15 per cent. Some of the best go as
low as 12 per cent. A grocer with
de luxe trade with plus service, fancy
merchandise, may well have an oper-
ating expense of 25 per cent, or even
higher, and still be well in line con-
sidering the character of the business,
the runs,

8. Question:
cheese made?

Answer: Herds of sheep which re-
ceive special care give the milk from
which Roquefort cheese is made. The
milk is warmed and allowed to curdle.
Fine wheat or barley bread is allowed
to mold, and then rubbed into the
cheese, or pressed between layers of
curds. The cheeses are wrapped in
linen and taken to large natural cay-
erns to ripen. ‘Salt is rubbed into them
each day, and they are pricked with
long needles to allow the mold to run
through. The cheese got its name
from the French village of Roquefort.

9. Question: What is the technical
definition of canned tomato juice?

‘Answer: Canned tomato juice is the
unconcentrated, pasteurized product,
consisting of the liquid, with a substan-
tial portion of the pulp, expressed
from ripe tomatoes, with or without
the application of heat; and with or
without the addition of salt.

10. Question: Should
served with grapefruit?

Answer: To obtain its full medicinal
value grapefruit should be eaten with-
out sugar, but the addition of sugar
adds to its palatibility. The grapefruit
is a decidedly anti-scorbutic.—Ken-
tucky Grocer.

‘How is Roquefort

sugar be

—__2+.__

Canned Oysters—The pack of can-
ned oysters in the United States in the
season ended June 30 amounted to
397,516 standard cases of 48 No. 1 5-
ounce cans valued at $1,042,130, ac-
cording to information made public
to-day by the Commerce Department’s
Bureau of Fisheries. This is an in-
crease of 49 per cent. in the volume of
the pack and a 20 per cent. increase in
value as compared with last season.
Acting Commissioner Lewis Radcliffe
pointed out that consumption increased
as well as production. Total stocks o2
hand at the end of June were 17 per
cent. greater than a year ago and the
pack was 49 per cent. greater, indi-
cating a very substantial increase in
consumption. Total stocks on hand
amount to 91,572 standard cases, of
which 74,208 cases were held by pack-
ers along the Gulf Coast, 10,463 cases
by Atlantic Coast packers and 6,901
cases by packers on the Pacific Coast.
Throughout the entire oyster industry
there is increasing interest being
shown in the Bureau’s work in solving
the problems of oyster farming and
In studies of the nutritional value of
this delectable food. The Bureau’s
laboratory at Beaufort, N. C., is now
a center of research in the South and
is receiving material aid from. state
authorities and private individuals en-
gaged in the industry,

 

|
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|

 

 

 

 

 

 

on AC AP TN 2 APS UY

 

 

 

YOUR
Selling Cost

is less when you stock goods of known
value. Especially when the price has
been established by the manufacturer
and you realize your full profit as
you do on

Baking
Powder

Same Price

for over 4O years
25 ounoes for 25c

 

A fair price to the consumer and good
profit for you. Why ask your cus-
tomers to pay War Prices!

It will pay you to feature K C

Millions of Pounds Used by Our
Government

cer aS

We Believe You Are Entitled to a Profit on All
Merchandise You Handle or is Distributed to
Your Customers
We don’t believe in the distribution of fr:e samples or free
merchandise to the consumer unless such merchandise pays
the merchant his full profit which includes the expense of

handling when handled by him.

THE TRADEMARK OF PURE
DELICIOUS FOOD PRODUCTS
/ Blue Bell Peanut Butter

oe Bel-Car-Mo Peanut Butter
Cream-Nut Peanut Butter

Blue Bell Pure Cider Vinegar
Visco Bluing

Koeze Mfg. Co.

2101 Godfrey Ave. Grand Rapids, Michigan

 

 

 

 

Rademaker-Dooge Grocer Co.

Distributors of
Miss Michigan Pork and Beans
Miss Michigan Red Kidney Beans
Miss Michigan Wax Beans
Miss Michigan Refugee Beans

Miss Michigan Lima Beans

Quality Merchandise at low cost

 

 

 

la hundred table needs

  
  
   
 

uperiority

such as only Hekman
Bakers can impart

     
  

A = : —
A Xz Wolverine
FA ZeKMee de ) Soda
ea ~ Crackers
Ze re

 

 

l The Supreme Achievement in Cracker Baking

 

 

 

MUTUAL INSURANCE.

(You participate in the profits)

OUR DIVIDEND RECORD

25% to 40% on Fire and Allied Lines
124% to 25% on Casualty Lines

CLASSES OF INSURANCE WRITTEN

Fire Plate Glass

Tornado Explosion

Hail Compensation

Rents Automobile

Use and Occupancy Aircraft Damage
Leasehold | Liability of all kinds
Sprinkler Leakage Burglary

Riot and Civil Commotion Hold Up

FINANCIAL STRENGTH OF COMPANIES
REPRESENTED

Assets $65,931,787.14 — Surplus $23,396,338.15

The Mill Mutuals Agency

Lansing, Michigan
Mutual Building Phone 2074]

We cover the Lower Peninsula of Michigan

Nh.