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SEPUBLISHED WEEKET ces # TRADESMAN COMPANY, PUBLISHERSR 2) SUASISE | EST. 1883 <0

SISOS a LC SOLG PPO UNEASE
Fiftieth Year GRAND RAPIDS, WEDNESDAY, JULY 27, 1932 Number 2549

 
 

 

 

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Che Future Life

I feel in my self the future life. I am like a forest once
cut down; the new shoots are stronger and livelier than
ever. lam rising, | know, toward the sky. The sunshine
is on my head. The earth gives me its generous sap, but
heaven lights me with the reflection of unknown worlds.
You say the soul is nothing but the resultant of the
bodily powers. Why, then, is my soul more luminous
when my bodily powers begin to fail? Winter is on my
head, but eternal spring is in my heart. I breathe at this
hour the fragrance of the lilacs, the violets and the roses,
as at twenty years. The nearer | approach the end the
plainer I hear around me the immortal symphonies of the
worlds which invite me. It is marvelous yet simple. It is
a fairy tale, and it is history. For half a century | have
been writing my thoughts in prose and in verse: history,
philosophy, drama, romance, tradition, satire, ode and
song; | have tried all. But I feel that I have not said a
thousandth part of what is in me. When I go down to
the grave I can say like many others: ‘“‘] have finished my
day's work.”” But I cannot say: “‘I have finished my life.”’
My day’s work will begin again the next morning. The
tomb is not a blind alley; it is a thoroughfare. It closes
in the twilight, it opens on the dawn.

Victor Hugo.

Pac,

ene SR

Yee RULE LE LE LE LE LEER Be

Tae

CLUES
ASAE ASAE AE ASAE AR AE AE ASAE AE LSA RAE ABA SE

 

SELLE LERLENEL BXULUELEL ELL LE LERE ENE

 

 

and packed

in your home Nhe /, - f

state?
You know ,

   
 

W. R. Roach & Co.,
Grand Rapids, main-
tain seven modern
Michigan factories
for the canning of
products grown by

Michigan farmers. A complete line of canned vegetables and fruits

 

 

Fase the canned foods you feature grown

 

 

Corduroy Tires

York Harbor to the Golden Gate—the Corduroy Tire has in ten

and dependability that is second to none
The Corduroy Dealer organization dots the nation’s map in

allegiance to the Corduroy Tire because of long years of unfail-
ing tire satisfaction to the motorists of the country.

Sturdy—Handsome in all its strength and toughness, the Cor-
duroy Tire will sell itself to you strictly on its merit.

CORDUROY TIRE CO.
Grand Rapids, Mich.

 

Known from the Canadian Border to the Gulf—and from New

years gained a reputation for value, for superlative performance

 

metropolis and hamlet. It is an organization that swears

Go to your Corduroy Dealer today. Ask to see the tire. Big—

 

 

WE GIVE YOU

An Audit of your Policies
Correct Insurance Coverage
Engineering Service

Fire Prevention Advice
Rate Analysis

Prompt Loss Adjustment
Saving in Cost

GIOL’O

For sound insurance protection write

THE MILL MUTUALS AGENCY
208 NORTH CAPITOL AVENUE
LANSING, MICHIGAN
Phone 20741

BRANCHES

GRAND RAPIDS— Grand Rapids Trust Building
DETROIT—Transportation Building

(Michigan's Largest Mutual Insurance Agency)

 

 

 

 

 

 

 

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING

   
 

G R AN D RAPIDS, MICHIGAN

 

More Profit to
YOU

by increasing turnover. When you sell
goods with an established price which
protects your margin of profit — then
rapid turnover makes you money. In

pushing

Baking
Powder

Same price for over 40) years

25 omsin DE

(more than a pound and a half for a quarter)

 

with the consistent quality and price
advertising behind it— with the price

plainly shown on the label — you can-

increase turnover and get more profit
on your baking powder investment.

Millions of Pounds Used by Our
Government

cra

We Believe You Are Entitled to a Profit on All
Merchandise You Handle or is Distributed to
Your Customers
We don’t believe in the distribution of free samples or free
merchandise to the consumer unless such merchandise pays
the merchant his full profit which includes the expense of

handling when handled by him.

 

 

 

rn

 

 

 

Spite.

Ta Ml Ce

  

ADESMAN

 

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Co

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se
=

 

TF iftieth Year

GRAND RAPIDS, WEDNESDA iY,

SULLY 27, 1992

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

DEVOTED TO the best interests of business men,

 

 

 

SUBSCRIPTION RATES areas follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cente
each, Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoftice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

 

JAMES M. GOLDING
Detroit Representative
507 Kerr Bldg.

 

 

MASS DISTRIBUTION

Only Power Comprehensive Enough
To Accomplish It,

Clio, July 26—1 have read with much
interest the article on Price Cutting
by my friend and legislative colleague,
M. W. Ripley, in the anniversary
number of the Tradesman, The ar-
ticle discloses a close and analytical
study of a most important subject and
from what appears to be a not wholly
disinterested viewpoint a logical sum-
ming up of some of the factors in-
volved.

While not at all an apologist for un-
fair trade practices, nor insensible of
the menace of chain or monopolistic
merchandising, I am moved to com-
ment briefly on some of the conclu-
sions which iMr. Ripley seems to have
reached.

First, permit me to observe that the
pathway of human progress is marked
in its entirety ‘by the immense wreck-
age of what has been and is no more.
This destruction, indeed, may be as-
sumed to be an inevitable adjunct or
part of progress,

Second, it seems to be apparent that
the object, if not the invariable result
of all competition, legitimate or other-
wise, is to cripple or destroy competi-
tion. Its success is measured by its
destructive effect upon opposition, Its
motivating principle, beyond  per-
adventure, is the securing of as great
advantage for those who employ it as
may be possible. In considering the
subject considerable importance may
be attached to the term “legitimate.”
What does “legitimate” competition
mean? My own opinion is that it ts
generally construed to mean that
which is legally permissible, rather
than that which is morally defensible.
Morals, throughout the ages, unfor-
tunately, have “been very much sec-
ondary. to expediency in the matter of
legal enactments. But with a rapidly
growing population which is always
reflected in a corresponding intensity
of competition, an increased struggle
for “a place in the sun,” there neces-
sarily arises an increasing demand for
fair play, for more of morals, more of
more restraint of rapacity, in

justice, r
law. The fundamental “Rights of
Man” (all men) as related to the op-

portunity to gain a livelihood neces-
sarily come to the fore under such cir-
cumstances, i

In considering the competitive sys-
tem it is interesting, at least, to recall
that within the memory of millions
now living, as its more or less direct

result, millions of handicraftsmen in
our country—tailors, shoemakers, tin-
smiths, cabinet makers, millers, coop-
ers, iron founders, blacksmiths, etc.,—
have been displaced and deprived of
the opportunity of making an inde-
pendent livelihood; and further, that
this has been accomplished by the
only effectual means that competition
can employ—the marshalling against
them of larger capital, superior pro-
cesses and resulting reduced costs.
This process has gone on until under
existing industrial conditions from
sixty to eighty per cent, of our people
who are employed in the mechanic
arts, whose forbears for centuries
worked for themselves are obliged to
work for others in order to procure a
living. The tools of production have
become so expensive, the required cap-
ital so great, that they have no alter-
native. They must become mere atoms
of a vast system. Strange to say, this

profound industrial revolution has
been accomplished almost without
protest, although present day condi-

tions are ex chibiting some of the weak-

nesses that are the logical result of it.
The fact is the change has found
almost uncomplaining acceptance

among the people because it has been
brought about gradually and for the
further reason that, in the main, it has
been accomplished in pursuance of
correct economic. principles which
cannot be set aside. It has made
things cheaper, better and up to a com-
paratively recent date, at least, more
generally accessible. And any further
effort which has such result may, I
think, be considered likewise an in-
evitable part of social evolution,

From the standpoint of ability to
produce more of the things which
make for human happiness the record
is magnificent. The’ fault with it is
that from the standpoint of social jus-
tice, of an equitable and generally ad-
vantageous distribution of benefits and
profits, it has been accompanied by no
corresponding improvément. The ac-
cumulated profits have been appro-
priated upon the same narrow, greedy,
proprietary usages existent a hundred
years ago and which may have had
some logical application to the de-
tached and individualistic state of in-
dustry of that day and time. Indis-
putable evidence that narrowly held
profits of this kind are now being used
in huge blocks to destroy all smaller
competition in the manufacture and
sale of standard food products, drugs,
etc., and that they are being directed
rapidly to the control of other forms of
basic industry, discloses a most dis-
Guieting state of affairs and is justly
arousing widespread, vigorous -opposi-
tion. Where, indeed, are the people
to look for future security of those
“inalienable” rights which the fathers
of the Republic defined as “life, liberty
and the pursuit of happiness” if this
process continues undisturbed? <A
people denied a potent voice in con-
trolling the means of existence are in
a practical state of slavery as verily as
though they were held as chattels. If
my premises are true it is obvious that
some drastic changes must be brought
about if industrial freedom and finan-
cial security are to be preserved to the
people.

I most heartily agree with Mr. Rip-
ley that as a matter of immediate
necessity “selling below cost” for the
express purpose of “destroying com-
petition” should be stopped. While
but a single manifestation of a
greed, it is rapidly destructive Bn

damnable. To directly control pricing
practices by legislation might, how-
ever, involve considerable difficulties.
Below cost sales, to close out, effect
liquidation, or preserve credit have
been employed for a long time. More-
over, from the governmental stand-
point, prices would have to be “fixed”

as well from going up as going down..
But the most difficult thing about the
situation is that great blocks of cap-
ital are able to cut costs, as I ‘have
pointed out, through monopoly of
manufacture, to discriminate in dis-
counts, and thus to “cut prices” and
still make a profit. But when it comes
to legislating against trade practices
merely directed to lessening competi-
tion, or Hpi injury of the business of
another,” or “the creation of a ony
oly,” the thie perplexities would
be vastly increased. As I view it these
ends have constituted the ideals and
the basis of the competitive system
down through the ages. They are now
being forced upon public attention in
an unusual way simply because the
System is approaching a logical con-
clusion—the apex of its destructive-
ness. It needs to be controlled not
only in the interest of the merchant
but as well for the benefit of labor and
raw materials,

A nation of one hundred twenty mil-
lions, whose every important interest
is interdependent, we are living in-an
era vastly different from that of even
fifty years ago. We are living per-
force in a state of society, and our
affairs have become socialized, politi-
cally, culturally and industrially, W hy,
then, as a matter of eminent Aocted.
ity, should not government conform
to the actual situation. In the last
fifty years we have made the most
marvelous progress in science, inven-
tion and productive efficiency, but we
seein to have assumed that in the
superlatively important matter of the
distribution of resultant advantages we
must remain right where we were
when we started. The scientific or
mechanical inventor is honored. The
political inventor is a dreamer, a red,
a communist or a public enemy.

Moreover, if government is to oper-
ate to stabilize business in any of its
aspects why should it not do so all
along the line? If the government
goes about it, directly or indirectly, to
fix the price of a loaf of bread, a pound
of tea or a cake of soap, why should
it not as a matter of common obliga-
tion at the same time fix the price of
a day’s labor at a figure that will
stabilize ability to buy? To establis
the ‘business of a comparatively smal
section of people on a “cost-plus
basis and leave the vast majority to
the unfeeling rapacity of an unrestrict-
ed competition within itself would, i
my estimation, represent the very
height of governmental prostitution
and serve but to provide still another
means of financial eaten A
free competitive system, admirable it
maintained in fact, has in our country
produced a system of monopolistic
domination,

Frankly, let me say that I believe
the time is rapidly drawing near when
a government of the people may rea-
sonably be expected to secure to them
a fairly efficient balance and security
of employment, freedom from monop-
olistic financial control, and a fair di-
vision of the profits arising from their
collective industry. In fact, I think
would go all of the way with Mr. Rip-
ley “and then some.” As a matter of

BOs expediency, fer | can real-

2 Kong

h
1
|
”

ny

¥ ~~

Number 2549
ize that my own plans are rather too
revolutionary for immediate adoption,
it would seem that a state or municipal
tax, or both, on chain establishments

might be helpful as well as justifiable.
Meantime the Federal laws relating to
monopolies ought to be given a new
and practical application. These con-
cerns were never as
the present time,
ly fortified for

But in

thre -atening as at
and never as
defense
achieving justice
progress or furthering
pines we are never going to return
rmanently to primitive, individual
methods of production and distribution
any more than we are going to revert
to the oxcart as a means of transporta-
tion. We know of the advantages of
mass production. What is yet requir-
ed is an equally advantageous
distribution. And we are
to have continuing economic and po-
litical peace in bh country until
something reasonably approximating
that has been eiablenee

Finally, I would not conclude this
letter and not endeavor to make plain
the fact that I do not favor the com-
plete socialization of business and in-
dustry or the destruction of individual-
ism as an indispensable factor therein.
I believe that compensation always
should be proportionate to the value of
individual effort. [ believe that it
would be far better if industry and
finance would “set their own houses
in order,’ with equal benefit to them-
selves and the people in general. But
they have always seemed to lack the
vision and coherence necessary to do
this. The only possible solution to
this vast and growing question, there-
tore, seems to reside in the only power
eterna enough to accomplish
it—the Government.

Charles H. Reed,
State Representative Genesee County,
——_+- ~~. __
A Few Words Are Enough.

Since the Jackson Day

Strong

making
human _ hap-

niass

never going

dinners some
one in Boston has counted the number
of different words used by Governor
Roosevelt and former Governor Smith
speeches. Mr. Smith made a
speech 6,000 words long, but he used

a vocabulary of only

in their

750 words. Mr.
different words in
3,000 words long.

Roosevelt used 675
a speech

This, does not mean that
these are all the words that the
It does mean that -a
small vocabulary is large enough for.a
A laborer,
know not
words in all and

of course,
gen-
tlemen know.
however,
more than 600
finds them enough for

political speech.
is said to
his needs. A college graduate is sup-
posed to know 6,000 words at the out-
it is not likely
tenth of

that he uses
them. Shake-
however, used about 16,000 dif-
ferent words

side, but
more than a
epeare,
in his plays and poems.
No one knows how many more words

had at his command but found un-
necessary to convey his meaning.

Eighty-four different words were re-
quired for writing the 175 words in the
preceding two paragraphs.

—- ~~ ____

The willing horse may get an extra
load—-but it also occasionally gets extra
oats.

 

 

  

2

 

IN THE REALM OF RASCALITY.

Questionable Schemes Which Are
Under Suspicion.

Plain malt syrup containing no hops,
barley or other ingredients produced
in or imported from Bohemia, are not
to be described for sales as ‘“Bohem-
ian,’ according to an order of the Fed-
eral Trade Commission to Blatz Brew-
ing Co., Milwaukee. Exception is per-
mitted when there are made to appear
clearly and conspicuously in connec-
tion with the words “Bohemian Malt
Syrup,” such explanatory words or
phrases as “Made by Blatz Brewing
Co. at Milwaukee, U. S. A., from bar-
ley grown in the United States” or
“Made by Blatz Brewing Co. at Mil-
waukee, Wis., from barley grown in
the United States.”

Limoges China Co., Sebring, Ohio,
is not to use the name Limoges in its
corporate name or in the sale or ad-
vertising of china, porcelain, chinaware
or earthenware manufactured in the
United States, unless the name is ac-
companied by words showing such
products to be of domestic manufac-
ture, according to an order of the
Federal Trade Commission. The Com-
mission’s order provides for commer-
cial use of the name Limoges anly
when “accompanied in letters equally
conspicuous, either by the phrase
‘Made in America,’ or ‘Made in U.S.A.’
or ‘Made at Sebring, Ohio, U.S.A.’ or
by other apt and adequate words
clearly indicating that such product is
made in the U.S.A.” The company
has used the name Limoges since its
organization in 1904. The Commission
holds, however, that use of this name
ugqualified has had a tendency to mis-
lead the public into the belief that the
ware offered for sale was produced in
Limoges, France, and imported to the
United States. For 150 years china-
ware has been made in this French city
and it has long held a reputation for
high quality.

Bulova Watch Co., New York, has
been ordered by the Federal Trade
Commission to discontinue certain un-
fair methods of competition. Repre-
senting that its watches contain a des-
ignated number of jewels, such as
“Seventeen 17 Jewels”, “Nineteen 19
Jewels” or “Twenty-one 21 Jewels,” or
any other specified number of jewels,
is prohibited unless the watches con-
tain the stated number of jewels, “each
and every one of which jewels serve
a mechanical purpose as a frictional
bearing.” Bulova is also directed to
stop asserting that its watches are
“adjusted” or “adj.” so as to imply
that they have been adjusted to hear,
cold. isochronism and position, unless
they have been actually so “adjusted,”
as the term is generally understood in
the watch-making industry and by the
purchasing public. On July 6 the com-
pany filed its answer to the Commis-
sion’s complaint, saying it desired to
waive hearing on the charges and con-
senting that the Commission serve on
it an order to cease and desist from
the violations of the law alleged in the
The company’s offices are
It maintains factories

complaint.
in New York.

 

MICHIGAN TRADESMAN

and assembling plants at Woodside,
Long Island, N. Y., Providence, R. I.,
and at Bienne, Switzerland.

The Federal Trade Commission has
stipulated with the following manu-
facturers to cease and desist from al-
leged unfair methods of competition:

Hats (women’s A manufacturer
agrees to discontinue the use of the
word “Panama” to designate hats that
are not made from the leaves of the
Jipijapa tree nor by the process used
in the manufacture of Panama hats.
.Carbonated Water—A manufacturer
agrees to discontinue the use of the
words “Vichy” and “Artificial Vichy”
to designate a product that is neither
Vichy nor an artificial Vichy, and to
discontinue the use of the statement
“Conforms to the average analysis of
the most important Vichy Springs,”
when such is not the fact.

Antiques—A dealer in alleged colo-
nial coverlets agrees to discontinue rep-
resenting that the machine-made prod-
ucts are hand-woven.

Fabrics—A distributor agrees to dis-
continue the use of the words “crepe,”
“chiffon,” “velvet,” and “pongee” to
designate dress fabrics that are not
composed of silk.

Knit Goods—A distributor agrees to
discontinue the use of the word “man-
ufacturers” in a manner to imply own-
ership or operation of the mills in
which the knit goods sold are manu-
factured.

Fabrics—A distributor agrees to dis-
continue the use of the word “manu-
facturers” in a manner to imply owner-
ship or operation of the mills in which
the upholstery fabrics are manufac-
tured.

Polishing Liquid—A manufacturer of
a polishing liquid containing no wax,
agrees to discontinue the use of the
word “Wax” in firm or trade name and
in advertising matter.

Paints and Varnishes—A distributor
agrees to discontinue the use of word
“Manufacturer” in a manner to imply
ownership or operation of a factory in
which the paints and varnishes sold are
made.

Carbon Paper—A distributor agrees
to discontinue the use of the word
“Triplecote” to designate carbon paper
that has not been coated three times.

Paper Products — A converter and
distributor agrees to discontinue the
use of the word “Mills” in a manner
to imply ownership or operation of a
factory in which the paper products
sold are made.

Typewriter Ribobns—A_ distributor
to discontinue the use of the words
“silk,” “silky,” and “silk-tex” to desig-
nate typewriter ribbons that are not
made of silk.

Malt Products—A distributor agrees
to discontinue the use of the words
“Enjoy that imported taste,” and words
of similar import in connection with
sale of malt products made in United
States of domestic ingredients, and to
discontinue their use in connection
with the sale of malt products made in
the United States of ingredients all or
part of which have been imported, ex-
cept in a manner to limit the reference
to such ingredients as have been im-
ported and to clearly indicate that the

 

product does not consist entirely of
imported ingredients.

Soft Drinks—A manufacturer agrees
to discontinue the use of the words
“flavor” and “fruit” in connection with
beverages designated ‘orange’ and
“wine” that are neither composed of
nor flavored with fruit; to discontinue
the use of the words “fruit,” “orange,”
and “grape” to designate beverages not
derived from fruit; and to discontinue
the use of the words “citric acid” in
connection with the product designated
“orange”, which contains no_ citric
acid.

Proprietary Medicines—A distributor
agrees to discontinue misrepresenting
the therapeutic value of the medicines
sold, to discontinue using the word
“laboratories” in trade name and in
advertising matter when neither own-
ing nor operating a laboratory, and to
discontinue quoting the regular price
of the products as a special, introduc-
tory price.

Cigars—A manufacturer agrees to
discontinue the use of pictorial repre-
sentations suggestive of Cuba and the
words “Havana,” ‘de Cuba,’ and
“from Cuba” to designate cigars not
made entirely of tobacco grown on
the Island of Cuba.

Food Products—A distributor agrees
to discontinue representing he has been
classified by the Bureau of the Census
as a “manufacturer by contract” when
not so rated, to discontinue represent-
ing ownership or operation of estab-
lishments in which the products sold
are produced or packed, when neither
owning nor operating such establish-
ments, and to discontinue representing
maintenance of an office in Pasadena,
Calif., when no such office is main-
tained.

 

Lines of Interest To Grand Rapids
Council.

Frank D. Osgood, 458 Ethel avenue,
who joined No. 131 Dec. 7, 1901, and
has been representing the J. W. Butler
Paper Co., of Chicago, accompanied by
his wife, was returning from a business
trip to Chicago last Friday morning,
when they were crowded off the high-
way by another car into a telephone
pole, breaking the pole and damaging
the car, and, what is much worse, quite
seriously injuring both Mr. and Mrs.
Osgood. They were brought to their
home by their son, Joseph T. Osgood,
of 919 Maxwell avenue, and are doing
as well as conditions will permit.

The secretary is in receipt of a few
lines from Alva Cruzen, at 1742 West
Vernon street, Los Angeles, Calif., in
which he states that he is some better
than when he arrived in California, but
is still unable to work. Mrs. Cruzen,
who, unfortunately, broke her ankle
about twelve weeks ago, is improving
and able to get around on crutches,
but still has her ankle in a cast. Mr.
Cruzen formerly represented the Ha-
zeltine & Perkins Drug Co., of this
city, traveling for them for many years.

July 27, 1932

Past Counselor Ray W. Bentley and
J. Clyde Laraway have returned to
Grand Rapids from Big Star Lake,
where they have been spending the
pats week in playing golf, fishing, loaf-
ing, eating and having a real good time.
In their zeal as fishermen they some-
times forget that the bounding main
and a small boat are not quite as stable
as terra firma and on one occasion
Clyde attempted to stand up and gaze
at the scenery. The boat gave a slight
lurch and Clyde gave a beautiful imi-
tation of a diving girl as he entered
the water. Ray says Clyde was a pic-
ture as he came out of the water,
spouting like a small whale. On an-
other occasion the boat swamped and
both Ray and Clyde waded ashore up
to their necks, but the fish were biting
and the eats were good, so “a good
time was had by all.”

John Verberg, living at 127 Mayfield
avenue, has recently associated himself

with the Bernard Schwartz Cigar
Corp., distributors of R. G. Duns,
Bradstreets, San Felice and Odin ci-

gars in Kent and Ottawa counties. Mr.
Verberg is working with Leo Sanders,
who lives at 1444 Wilcox Park drive.
Friends Verberg and Sanders are both
assured of the best wishes of all the
members of 131.

We are pleased to announce that
Herbert G. Eastwood, of 1306 Cass
avenue, S. E., and Max Coster, of Hop-
kins, have joined the force of Senior
Counselor B. C. Saxton in selling the
services of the Associated Credits, Inc.,
of Chicago. At the present writing
five of our Council members are ac-
tively engaged with this corporation in -
rendering a much-needed and desirable
service to the public throughout West-
ern Michigan. This is another exam-
ple of team work in 131.

William E. Wallace, of 458 Glen-
wood avenue, who was quite seriously
injured on May 10 in an automobile
accident, has fully recovered and his
claim has been forwarded to the Su-
preme Auditor.

Certain rumors have come to the
ears of our Council officers that the
Ladies Auxiliary is quietly but efficient-
ly laying plans looking toward renewed
activities during the coming season.
The Council officers certainly appre-
ciate not only the loyalty and zeal of
this organization, but the splendid co-
operation of these ladies in their ef-
forts to keep 131 on the map.

In the recent disastrous fire at At-
Atlantic City over $1,000,000 worth of
property was destroyed. Included in
this loss were many automobiles which
were parked along the curbs. Build-
ings and automobiles within a few feet
of an unlimited supply of water burned
just as fiercely as if they were out in
the country or on a desert. The water
has to be applied in order to quench
the fire. So it is sometimes with sales-
men and orders which are close by or
near each other—unless the salesman
applies himself as a salesman to the
task of contacting the buyers, the or-
ders are not secured.

Official Reporter.
(By the Cub.)
2.22
New ideas are always in the ether.
Don't let mental static drown them out.

 

 

 

 

July 27, 1932

MICHIGAN TRADESMAN

2

2

 

DETROIT DOINGS.

Late Business News From Michigan’s
Metropolis.

The building at 306 West Jefferson
avenue is being remodeled for Ralph
Ainsworth, Inc., who will conduct a
wholesale shoe business on the cash
and carry plan.

Julius Braun, senior member of the
Braun Knitwear Co., has returned from
the Eastern knitwear manufacturing
centers. Mr. Braun is optimistic over
the outlook for an early resumption
of normal business conditions, basing
his conclusions largely on the rising
prices of farm commodities and recent
Government activities in behalf of the
small home owners.

Russell A. Benzing has engaged in
the textile brokerage business with of-
fices at 2515 Barlum Tower. The com-
pany will be known as the R. A. Ben-
zing Co. and will act as manufacturers
representative. Frank G. Hutchinson,
well known to the retail textile trade,
will be associated with Mr. Benzing
in the new venture.

Meyer Waterstone, president of the
Women’s Apparel Club of Michigan,
has announced the fourth semi-annual
Women’s Wear Market and Exposi-
tion, to be held at the Hotel Statler
on Aug. 28, 29 and 30. Many new ex-
hibitors from New York and Chicago
will join in the exposition display, ac-
cording to Mr. Waterstone.

A. G. (“Al”) Guimond, well kgown to
the Michigan dry goods trade, has been
appointed sales director of the Del
Matthews Sales Co., 408 East Wood-
bridge street, manufacturer and dis-
tributor of “Tout de Suite” products.
Mr. Guimond’s activities for the pres-
ent will center on the sales of the Tout
de Suite shaving cream and shaving
brushes. Interesting in these days of
panicky and uneconomic price cutting
is the policy of retail price maintenance
by the Matthews Co. Affiliation with
the Matthews organization will not in-
terfere with Mr. Guimond’s other con-
nections as manufacturer’s representa-
tive.

R. I. Petrie, sales manager, Leonard
Refrigerator Co., Detroit, has announc-
ed that S. D. Camper, who has been
connected with the Kelvinator Corp.
since 1929 as regional sales manager,
has been made district sales manager
for the Detroit district of the Leonard
Refrigerator Co. He will make his
headquarters in Detroit.

That a realignment is taking place
within the automobile industry is a
conclusion which is inescapable in De-
troit these days. As a result, competi-
tion in the popular price field is expect-
ed to be keener in 1933 than ever be-
fore. Other companies than Hudson,
with its new Essex, will probably lend
their well-known names to low-cost
automobiles. Motor company execu-
tives are impressively reticent about
reports that their own organizations
are contemplating any such ventures,
but the opinion will not down that
Hudson may have started an individ-
ual march that will attain the propor-
tions of a parade before the year ends.

Now that the details of the new
Essex, which becomes the lowest of
the popular-priced pasenger cars, have

five mile swim at

become public knowledge, there are
many features which are attracting at-
tention. Perhaps the most interesting
from the design standpoint is the sin-
gle-unit construction of the chassis and
body. This partcular form has caught
the fancy of many designers in recent
years. The new Essex utilizes it fully.
The bottom closure of the body is
definitely a part of the chassis and the
upper structure is built integrally from
it. Special precautions “have been
taken to insulate the body to prevent
any tendency to rumble, and rigidity is
declared to have been attained without
the slightest adverse effect upon si-
lence.

Predictions that the total output of
the automobile industry this year is
unlikely to exceed 1,500,000 units evoke
no visible signs of emotion on the part
of leading executives. In the first place,
they fully expected a figure as low as
that. In the second, they feel that
they have held production to a level
that will permit ready adjustment to
any change in conditions and that the
replacement market will begin absorb-
ing many vehicles at least by next year.

—_>+~.___
Items From the Cloverland of Michi-
gan.

Sault Ste. Marie, July 25—Tuesday
is the beginning of Wolf Week in the
Canadian Soo. It has been spread all
through Canada in all of the Canadian
papers for the past month, as well as
in many of the American papers, being
the first event of its kind. Our Can-
adian Chamber of Commerce certain-
ly are going to get their city on the
map, as most all of the Canadian cities
have -been making enquiries and ask-
ing about that man Jim Cerns, editor
of the Canadian Sault News, in getting
so much front pave publicity through-
out Ontario. Many will visit the Can-
adian Sault during the week for the
first time. The programme opens at
2:30 p. m., with the Indian pageant
representing the arrival of Etienne
Brule, discoverer of the Sault in 1612,
at Bellevue Park. At 3 p. m. hoisting
of the British flag, presented by the
American Sault to the Canadian Sault.
U. S. and Canadian troops will take
part: also two military bands. Premier
fenry, of Ontario, Major Gen. Frank
Parker, Chicago, commanding the 6th
Area, U. S. Army; Major Gen. Ashton,
Toronto, and other distinguished
guests are coming. 8 p. m., outdoor
show at the court house by the Ki-
wanis Club; 9 p. m., community sing-
ing at court house; 10 p. m. dance at
airdrome for 2,000 people, square and
round. Tuesday, 2:30 p. m. first per-
formance at Bellevue Park of a river-
side stage version of Longfellow’s
Hiawatha by Ojibways in their own
tongue. The poem deals with the life
and tales of Algoma Indians, who
first performed at the Sault thirty-two
years ago in honor of the visit of Miss
Alice Longfellow, daughter of the
poet; 7:30 p. m., the Hiawatha play;
8 p. m., professional wrestling at the
airdrome; 9:30 p. m., community dance
at airdrome. Wednesday will have a
full day with the Hiawatha play and
other sports. Thursday, 10 a. m.,,
women’s professional two mile swim
at Bell’s Point for the championship
of Lake Superior for $500 donated by
the Soo Falls Brewing Co.; 1 p. m.,
Sea Fleet International race at Bell’s
Point; 2 p. m., parachute jump from
airplane; 3 p. m., men’s professional
Bell’s Point for
$1,000. also donated by the brewery.
Amateur swimming races to be an-
nounced later will be staged during the
afternoon, log rolling, tilting, etc.; 8
p. m., professional wrestling at air-
drome; 10 p. m. community dance at
airdrome. Friday will be Wolf Club
day and another full day of sports ar-

 

ranged ending with Algoma Wolf
Club dinner and bush night. On Sat-
urday, 8 a. m., start of Kiwanis Club’s
Wolf Week golf tournament at Coun-
try Club course; 6 p. m., Hudson Bay
Company barbecue at agricultural
grounds, followed by a farm dnce nd
fireworks. There are also other at-
tractions but the above should be
enough to draw the record breaking
crowd to this part of the country.

Fred Barker, owner and Manager of
the new Evergreen Tavern, at Ever-
green shore, St. Ignace, opens the new
resort to-day. The Tavern was built
mainly for taking care of the various
visitors at the various cottages at
Evergreen Shores.

The Indian village, at St. Ignace,
was opened last week by I. E. Pierce
& Son. Fish and chicken dinners will
be served. Twenty-four hour service
will be given and if the business war-
rants they will keep open all winter.

The business man who retired to
escape traveling salesmen has returned
to the office to avoid house to house
canvassers.

The passing of Charles Byrns, at
Escanaba, has caused a shock to his
many friends here. Mr. Byrns was a
former resident of this city, being
manager of the Soo Lumber Co. and
one of our live wires. He made dog
racing in the winter popular and did
many other stunts which made a hit in
his home town. He was generous and
took a leading part in all civic affairs.
It was a great loss to this community
when he moved to Escanaba.

Fortunate is the man who is natural-
ly inclined to develop his mind power
without being driven to it by suffering
and want. William G. Tapert.

—_>->____
Pressing On.

With crops excellent and bond
prices holding steady, the horizon
brightens. The adjournment of Con-

gress has softened the tone of bitter
comment. Fear has given some
ground to rekindle hope in the breasts
of men with honest fingers on the
pulse of sick business. There are
signs of improvement, which will come
so slowly many pessimists will shrug-
gingly deny it,

Unemployment will naturally con-
tinue for a while, for financial reasons
out of control until banks open their
hearts a bit riskingly. Capital loans
are most imperative to the continua-
tion of many businesses fully qualified
to carry on. A slight stimulation in
employment—the greatest need of all
—will loosen  interest-less dollars
mustingly tucked away in safety de-
posit boxes and in home hiding spots.
Re-depositing lifeless currency in fear-
stricken. banks will encourage direly-
needed loans—and slowly the pendu-
lum will begin its laborious swing
back to plentiful times.

More banks may fail but the failures
will not frighten people as in 1931.
The weaker banks must go sooner or
later, anyway, for there are too many
in existence. Federal aid for stronger
banking institutions will keep them
alive until they can live by their own
efforts, again. It’s the survival of the
fittest in this as in all other things.

Within “banking technicalities” lim-
its, banks have functioned beautifully.
But they must sense loan needs and
judiciously satisfy some of them.

There will be sufficient Federal
means for impoverished communities,
harboring sorely pressed men and wo-
men, for a few months at least. This
will curb bloody violence which civ-
ilized peoples must strive to dodge.
There is silent hope the next leader-

ship will work harmoniously on but
one problem—the

restoration of economic stability.

common _— serious

Above everything else is the neces-
sity for stifling thoughts or remarks
which take seed in distorted imagina-
This Nation
will press on to victory that is possible

tion and magnified fear.

only when each grown man and wo-
direct way in which
his or her own individual actions have
bearing upon the entire recuperating
program.

man senses the

Frank K. Glew.

—__>~__
Method of Preserving Tomatoes De-
scribed.

Probably put up in greater quantity
than any other fruit or vegetable. can-
ned tomatoes and tomato products are
available to buyers everywhere in a
variety of qualities and packs, accord-
ing to Dr. W. B. White, chief of the
Federal Food and
tion’s food-control division,

Drug Administra-

“Even so commonplace a product as
canned tomatoes is put up in several
styles,” White. “There is a so-
called solid pack which is often label-

says

ed ‘fancy solid pack tomatoes’ or sim-
ply ‘fancy tomatoes,’ on the Pacific
coast. In their preparation only care-
fully peeled, cored and trimmed whole
tomatoes are placed in the tin, often
with a small quantity of sugar or salt.

“The tomatoes are carefully filled in
by hand, and by gentle pressure suffi-
cient juice is pressed out to cover the
product. A more general procedure
for the great bulk of the tomato pack
is to ‘fill the container with whole or
large pieces of peeled, cored and trim-
med tomatoes, together with only suf-
ficient drained juice from the prepared
product to properly fill the container.

“On the Pacific coast the material
undergoes little or no concentration.
Canned tomatoes imported from Italy
and Spain are of a different type, be-
ing small and pear-shaped, and pos-
sessing a noticeably different flavor.
They are commonly packed whole and
are ‘frequently with bay
leaves. Occasionally they are packed
in the unpeeled condition. Quite
naturally, a full red color is highly
prized in canned tomatoes.

“Other important quality factors are
the amount of unbroken material, un-
sightly blemishes, and bits of peel.
The presence of defects of this type is,
of course, an indication that the sort-

seasoned

ing and trimming were inadequate.”

“Most canned tomato products con-
tain a little salt.

“Tomatoes and tomato products are
put up in a number of different-sized
containers, but the buyer can assure
herself of exactly how much food she
is getting by reading the quantity-of-
contents statement required by the
Federal Food and Drugs Act to be
upon the label. An artificial
preservative is occasionally added to
catsup.

printed

The presence of the preserva-
tive is also required to be declared.
Only harmless
lowed to be used, but some buyers are
prejudiced against the use of any.”

preservatives are al-

——_~___
A new blackboard is made of a fade-
less black plate glass. Its velvety sur-
face is said never to wear smooth.
—__+-~___
It has been observed that the home-
lier a girl is the less use she has for

a chaperon.

 

 

   

4

 

MICHIGAN TRADESMAN

July 27, 1932

 

MOVEMENTS OF MERCHANTS.

Cadillac—The Gay Time Dress Shop
is now located at 207 North Mitchell
street.

Fife Lake—Mus. R. Barrett succeeds
W. O. Garrett as owner of the hotel
and filling station.

Detroit—The Quality Oil Co., 2703
Junction avenue, has changed its name
to the Fisher Oil Co.

ishpeming—The Athens Iron Min-
ing Co. has decreased its capital stock
from $960,000 to $870,000.

Detroit—The Soifer Neckwear Co.,
115 East Jefferson avenue, has been
capitalized at $1,000, all subscribed and
paid in.

Detroit—Michigan Aluminum Col-
ors, Inc., 3139 Hamilton avenue, has
changed its name to Aluminum Pro-
cesses, Inc.

Detroit—The Meyer Suitcase Manu-
facturing Co., 314 Beaubien street, has
changed its name to the Meyer-Stark
Manufacturing Co.

Detroit — The Wellington Travis
Drug Co., 501 West Lafayette boule-
vard, has decreased its capital from
$50,000 to $10,000.

Detroit—The Miller Electric Corpo-
ration, 15233 East Congress street, has
been organized with a capitalization of
$25,500, all subscribed and paid in.

Detroit—The Cement Mills Equip-
ment Co., 2842 West Grand boulevard,
has been incorporated with a capital
stock of $6,000, all subscribed and paid
in.

Grand Rapids—West’s Drug Stores,
93 Monroe avenue, has changed its
name to the Olson Drug Co. and in-
creased its capital stock from $1,000
to $10,000.

Detroit — The Murray Heating &
Ventilating Supply Co., 418 W. Willis
avenue, has been incorporated with a
capital stock of $1,000, all subscribed
and paid in.

Center Line—The Wolf Hardware
Co. has been organized, taking over
the hardware stock of Emma Wolf.
Capitalization is $10,000, all subscribed
and paid in.

Detroit—Ralph Ainsworth, Inc., 306
West Jefferson avenue, has been in-
corporated to deal in footwear with a
capital stock of $10,000, all subscribed
and paid in.

Cadillac — The Northern Paint &
Varnish Co., Inc., Farrar street, is now
ready to go into production and is
equipped to produce from 300 to 500
gallons per day.

Wayland — Mrs. May Gillispie has
sold the Hollywood Beauty Shop to
Mrs. Nina Adams, who has taken pos-
session and will change the name to
the Adams Shop.

Dearborn—The Tank Car Petroleum
Corporation, 2251 Outer Drive, motor
oils, petroleum and gasoline, has been
incorporated with a capitalization of
$1,000, all subscribed and paid in.

Detroit—Field’s, Inc., 13905 East
Jefferson avenue, dealer in apparel for
women, has been incorporated with a
capital stock of $10,000, $1,000 of which
has been subscribed and paid in.

Cadillac—James McGinn, former
owner of the Cadillac theater, has re-
modeled a store in the Gotha building
and will occupy it with a restaurant

and confectionery store about Aug. 1.,

Detroit—Floyd Halladay has merged
his drug business into a stock com-
pany under the style of the Halladay
Drug Co., 40 West Jefferson avenue,
with a capital stock of $2,000, all sub-
scribed and paid in.

Lansing—The Lansing Farm Prod-
ucts Co., 119 Kensington road, has
been organized to deal in farm and
dairy products, ice, oil, etc., with a cap-
ital stock of $2,000, $1,000 of which has
been subscribed and paid in.

Detroit—The A. W. Griffiths Co.,
23 West Jefferson avenue, has merged
its toilet articles and drug sundries
business into a stock company under
the same style with a capital stock of
$10,000, all subscribed and paid in.

Hamtramck — P. J. Paredzinski &

Son, Inc., 10041 Jos. Campau street,
has been organized to conduct a retail
jewelry store with a capital stock of
500 shares at $100 a share, $20,000 of
which has been subscribed and paid
in.
Fire destroyed the entire gen-
eral stock of C. W. Montague and
damaged the store building consider-
ably July 22. The loss is covered by
insurance. Paris is now without a
general store, the Henderson store
having burned last year and never re-
built.

Grass Lake—The Grass Lake Farm-
er’s Elevator Co., farm produce and
farm supplies, has merged the business
into a stock company under the style
of the Grass Lake Elevator Co., with
a capital stock of $40,000 common and
$10,000 preferred, $26,780 of which has
been subscribed and paid in.

Ludington—John W. Baltzer pur-
chased the former Baltzer Market, 119
South James street, of Fred G. Tim-
mer, trustee of the court, Grand Rap-
ids, who sold it at auction. Mr. Baltzer
will continue the business at the same
location and under the same style but
on a cash basis.

Homer—E. C. Campbell and son,
W. D. Campbell have purchased the
old Lake Shore depot and are remod-
eling it preparatory to occupying it
with the plant of the Michigan Dairy
Farm Co., owned and conducted by the
above named. The principal products
of the company will be butter and
sweet cream.

Battle Creek—The W. K. Kellogg
Hotel, North Washington avenue, has
nearly completed the remodeling of its
first floor. The coffee grill has been
doubled by dividing the large store
adjoining the grill on the south side
and adding it while the other half of
the store will have a soda bar, tables
and booths for refreshments.

Elsie—The Clinton Creamery Co.,
manufacturing powdered milk, a sub-
sidiary of the Detroit and National
Creamery companies, has closed its
manufacturing activities and removed
the equipment to Ovid where a similar
establishment has been in operation
since 1921. The Elsie plant will be
continued as a milk buying station.

Battle Creek—Controlling interest
has been purchased by Marshall Field,
of Charlotte, in the L. & S. Food Mar-
ket, 27-29 East Michigan avenue. The
business includes meats, groceries,
bakery and a restaurant. Mr. Field
conducts a large store in Charlotte

      

similar to the L. & S. Food Market
and will continue both places of busi-
ness.

Nashville—Mrs. Clara Hannemann
has sold her dry goods stock to
Charles H. Dahlhauser, who subse-
quently resold it to Ed Purchiss, of
Vermontville. Mr. Purchiss will con-
tinue the business at the same loca-
tion. Mr. and Mrs. Hannemann pur-
chased the stock eighteen years ago.
The former died Aug. 4, 1930, since
which time the widow has continued
the business.

 

Manufacturing Matters.

Detroit—Renee. Dress, Inc., 35 West
Grand River avenue, has been organ-
ized to manufacture and sell apparel
for women with a capital stock of
$5,000, all subscribed and paid in.

Cadillac—The Carson Cadillac Cor-
poration, has been organized to manu-
facture and sell Carson clamps and
other pipe joint materials, with a cap-
ital stock of $20,000 preferred and 1,000
shares at $5 a share, $25,000 being sub-

scribed and $5,000 paid in.
———_+++>____
Be Sure and Investigate Before In-
vesting.

Lansing, July 26—Here’s a typical
letter received from a Michigan hard-
ware dealer: “I am enclosing a con-
tract which we figure a gyp game. The
salesman for this company is going
through the country misrepresenting
the contract, making it seem like a
very good deal, but of course the con-
tract is altogether different from his
story. If the contract were examined
very carefully at the time, a person
could very readily see what they were
getting, but in this case we didn’t
look it over carefully enough.”

This particular deal was a camera
promotion scheme to “create a demand
for §Ims to be purchased through your
local film dealers.” The films, how-
ever, are the old style with only six
exposures to a roll and the plan, ob-
viously is to dispose of some old stock.
The same company operating this
camera agency has the same address
in Detroit as a silverware sales pro-
motion agency, mention of which has
been made in preceding issues of the
Merchandiser.

This letter is not an exception. Every
week similar ones are received. Most
of the contracts mever would have
been signed if the dealer had taken the
trouble to read what he signs. Write
your Association about any sales pro-
motion or credit collection agency that
solicits you.

Here are some companies operating
in Michigan and nearby states. Re-
member this list:

Colonial China Co., Chicago.

Continental Mfg. Co., St. Paul.

Financial Service Co., Detroit.

National Alliance Co., St. Louis.

Aerial Merchandising System, In-
dianapolis.

Radio Advertising Corp., Chicago.

Silverware Sales Syndicate, Chicago.

H.W. Bervig,
Sec’y Mich. Retail Hardware Ass'n.
——__-< ~~ —____
O-So-White Chap Now Making No
Rub.

Muskegon, July 26—I recently
struck the trail of a man who evident-
ly should have his mercantile career
somewhat revised. I could not learn
his name, but several Muskegon gro-
cers recognized him as a former repre-
sentative for the Rye Crisp Co. and
the Ralston Food Co. He called on
the trade some weeks ago, claiming to
represent the Grand Rapids Products
Co., of Grand Rapids, manufacturing
a l lb. package of washing compound
to job at $2.25 per dozen and retail
at 25c per package. It was named
No Rub. Two dozen packages were

 

packed in each unit. Many merchants
took in five case lots, paying $22 there-
for in advance. Inducements to stock
the article were that it was to be ad-
vertised in the local daily paper, that
tickets, coupons and selling instruc-
tions were to be shipped the purchaser
by mail and that a large number of
women would make a house-to-house
canvass of every ‘home in Muskegon
and turn the orders thus secured over
to the merchants who stocked the ar-
ticle. Nothing has since been heard
from the alleged manufacturer, which
naturally leads the purchasers to think
they have been made the victims of a
clever operator, as there is no demand
for the article without the advertising
the salesman promised to supply at
once.

In one store I was informed that
the man who exploited the washing
compound was recognized as a person
who was jailed in Muskegon some
years ago for uttering and passing five
bad checks.

Neither the No Rub Products Co.
nor the Grand Rapids Products Co. is
legally registered with the county
clerk, so it is doing business illegally.
It has no legal standing and cannot
sue or be sued. The business is owned
by Charles Donovan, 47 years old. He
resides at 1716 Jefferson avenue. He
makes up his product in a small
garage in the rear of the house he
occupies as a residence. He formerly
manufactured a washing compound
under the name of O-So-White, when
he registered the O-So-White Prod-
ucts Co., showing himself as sole
owner. Bankruptcy proceedings were
commenced in the U. S. Court June 9,
1927, showing liabilities of $9,017.07
and assets of $10,833.10. The patents
were valued at $7,5500. After the
business was closed out Donovan be-
came an oil driller until he again en-
gaged in the manufacture of washing
compound, His assets consist of $200
worth of manufactured goods and a
light delivery truck worth perhaps
$100.

—_++.___
A $125 Word,

An operation may mean one thing
to a patient, another thing to the
surgeon,

The doctor’s little daughter opened
the door ‘to the caller.

“Is the doctor at home?” asked the
latter,

“No, sir,” said the child. “He’s out

at the moment, performing an appen-

dectomy.”

The caller smiled.

“T say,” he said, “that’s a very big
word for a i'ttle girl like you. Do you
know what it means?”

The girl nodded.

“Oh, yes,” came ithe reply. “It means
ASW

——__>+~>____
A Calamity.

“Say, I saw the awfullest thing hap-
pen the other day! Mr. Stone and Mr.
Wood were standing on the corner,
talking, when a good looking girl
passed by.

“Stone turned to Wood, Wood turn-
ed to Stone, they both turned to rub-
ber, and the girl turned into a drug
store.”

a
Three New Readers of the Tradesman.

The following new subscribers have
been ‘received during the past week:

R. E. Wrede, Ludington.

Charles L. Wagner, Manton.

A. H. Kirchmann, Anaheim, Calif.

 

 

 

 

 

July 27, 1932

MICHIGAN TRADESMAN

5

 

Essential Features of the Grocery
Staples.

Sugar—Local jobbers hold cane
granulated at 4.70c and beet granulated
at 4.50c.

Tea—In this country the market,
meaning first hands, has _ practically
changed not at all. In primary mar-
kets there have been some little fluc-
tuations, as small advances in Ceylons,
but they have not yet reached this
country. Demand for tea during the
week has shown considerable improve-
ment compared with last year. All of
this can of course not be credited to
warm weather.

-Coffee—The main thing about the
coffee market, speaking particularly of
Rio and Santos green and in a large
way, is the extent of which the Brazil-
ian revolution still going on thas de-
moralized the market. Coffee trade
from first hands is more or less par-
alyzed and the trade do not know how
to interpret present conditions. Offer-
ings in this country are very light on
account of the closing of Brazilian
ports. This has caused some slight
advance, but nowhere near as much as
it would ordinarily be the case. Inter-
vening between advances has come oc-
casional declines. Demand for coffee
at present is quite poor, speaking of
the large way demand. Possibly spot
Rio and Santos, green and in a large
way, is 4c higher than a week ago.
Milds show no change for the week.
The jobbing market on roasted coffee
is about unchanged. Consumptive de-
mand not materially different from
usual,

Canned Fruit—California fruits are
apparently well settled on the price
basis which was fixed soon after the
recent dissolution of the Cling Peach
Agency. Apricots are very cheap, in
keeping with peaches, as also are R. A.
cherries and other fruits. Pears, on
the other hand, are reported as some-
what stiffer, following the cleanup of
distress lots which hung over the mar-
ket recently.

Canned Vegetables — Distributors
here are resisting prevailing prices in
standard peas, but the market con-
tinues firm, and there was sufficient
covering at the lower prices some
time back to take care of any weak
spots which might have developed in
the market. At the present writing,
standard 4 sieve Alaskas are firmly
held at 8714@90c, factory. Very few
offerings of sweet peas are heard from
Wisconsin, but New York State prices
compare very favorably from the
standpoint of the packer with last
year’s opening. There is not likely to
be any surplus of sweets this year and
large distributors who buy for their
own labels will no doubt come to
terms with packers, from whom they
usually buy their requirements. Some
canneries which had not planned to
operate on tomatoes will do so, as
some finance has been made available.
Future tomatoes are quoted very
cheaply, however, and at prevailing
prices they ought to be made a big
special by chain stores and independ-
ents, In this respect they will be in
contrast to other major vegetables
which may be relatively higher because
of their scarcity,

Canned Fish—The salmon season is
so much in the making that there is

little cover, except for spot needs. The
supply of Alaska reds will be plentiful
and future prices perhaps somewhat
lower. The new pack of pinks is very
short and there will be none on the
sound, where so large a pack was can-
ned last year. The carryover of pinks,
roughly put around 1,000,000, and the
new pack place this variety in a good
statistical position. Chums, however,
may offer some competition. Fancy
chinook salmon is short, and should
be well maintained in its own right

without much reference to what hap-

pens in other varieties.

Dried Fruits—Prices on new dried
fruits have been so low that they ought
to make interesting specials to mer-
chandise in a big way. If low prices
will move stocks into consumption,
then surely dried fruits ought to have
a banner year ahead. What needs to
be established is a certain amount of
stability through which the distributor
can cover his requirements with some
confidence that a competitor will not
buy the next day at even lower prices.
However attractive prices are the or-
dinary distribution of foods will be
thrown out of gear and the full bene-
fit of price not realized unless this
trade confidence is established. Medium
prunes, which have sold so _ extra-
ordinarily well in this market during
the past year are going to be cheap
enough to maintain consuming outlets
so much expanded. New apricots, un-
fortunately, have been affected by cer-
tain declines which have made the
buyer wary of the market. First hands
would be doing themselves, the grow-
ers and the consumers a service by re-
storing stability to this item. Crowd-
ing of stocks and cutting of prices deal
their own end by stopping what they
seek to promote, the movement of
fruits into consumption. New crop
raisins are also available at attractive
prices, which should stimulate a wider
use among large buyers, such as the
baking concerns. The future market,
of course, is speculative and will con-
tinue to be as long as there is doubt
about the success of the raisin pool’s
present sign-up campaign. Should the
sign-up prove to be a success prices
ought to be better.

Beans and Peas—Nothing of inter-
est has transpired in the market for
dried beans and peas. Demand is very
dull with practically everything weak
and sagging.

Cheese—Fair demand for cheese at
prices which have continued to be well
maintained and which show a slight
advance.

Nuts—Aside from some long over-
due signs of strength in shelled wal-
nuts there was little to mark the week.
Stocks of walnuts are scarce now and
strongly held by first hands here, De-
mand also has improved, mainly be-
cause of improved buying by the ice
cream trade, which has come to realize
that there are no mor bargain lots
knocking around. Levant filberts are
being quoted without much interest
shown. Almonds are scarce and in-
active.

Rice—The market continues to drag
here and elsewhere. Prices to small
lot buyers do not show much change.
Reports from the South are that the
long grains have shown some easiness
but, in general, the present price struc-

ture was well maintained in the face
of an inactive market. The new crop
is progressing well and buying has
naturally slumped accordingly.

Salt Fish—So far the production of
mackerel and other salt fish has been
light, especially Norway. There is
some demand for spot mackerel and
also some enquiry for future delivery.
Prices are unchanged and firm.

Syrup and Molasses—More sugar
syrup is being produced just now and
offerings have been a little better, but
in spite of the comparatively small de-
mand, prices have remained
Compound syrup is)’ unchanged and
quiet demand.

steady.

Review of the Produce Market.

Apples—75c@1 per bu. for Trans-
parents and Red Astrachans.

Bananas—5@5%c per Ib.

Beet Greens—65c per bu.

Blackberries—$1.75 per 16 qt. crate.

Black Raspberries—$1.65 per 16 qt.
crate.

Butter—The market started the week
with a small fractional advance on ac-
count of a flurry of demand, but later
lost it. Demand eased off and the
general situation at the present writing
is dull. Jobbers hold plain wrapped
prints at 19c and 65 Ib. tubs at 18c
for extras.

Cabbage—50c per bu.

Cantaloupes — Calif. stock sells as
follows:
Le $1.25
rene 225
ee 2.25

Indiana cantaloupes sell as follows:

AEG & 75
ednGands 1.60
ne 1.85

The Indiana melons are good quality
this season.

Carrots—25c per doz. bunches.

Cauliflower—$1.50 for box contain-
ing 6@9.

Celery—Home grown 25@40c per
bunch.

Cherries—$1.25 for sour, $1.75 for
white and $2 for sweet—16 qt. crate.

Cocoanuts—90c per doz. or $3.50 per
bag.

Cucumbers—No. 1 home grown hot
house, 60c per doz.; No. 2, $1.25 per
bu.

Currants—Red or white, $1.25 per
16 qt. crate.

Dried Beans—Michigan jobbers pay
as follows for hand picked at shipping
station:

C. Hi. Pea from elevator _______ $1.70
Pea fom Gemer. 1.40
Light Red Kidney from farmer__ 1.20
Dark Red Kidney from farmer__ 1.50

Eggs — The market is unchanged
from a week ago. Jobbers pay 14c for
56 lb. crates and 15c for 57 and 58 lb.
Jobbers sell the candled eggs at 16c.

Grape Fruit — Florida commands
$6@6.50.

Green Onions—20c per doz.

Honey Dew Melons—$1.75@2 for
crates of either 9 or 12.

Lettuce—In good demand on the
following basis:

Imperial Valley, 6s, per crate __$4.50
Imperial Valley. 4s and 5s, crate 4.75
Home grown leaf, per bu. _____- 50
Home grown head, per bu. ______ 1.00

Lemons—The price has advanced

$2.50 per box since a week ago. Future

advances or declines depend altogether
on the weather. Present quotations are
as follows:

oe. Sent $11.50
WO See 11.50
7 Mee tal .si‘C§ 10.50
“0 Ned Fal. tii, 10.50

Mushrooms—40c per one Ib. carton.
Oranges—Fancy Sunkist California
Navels are now sold as follows:

ma... $5.25
CR
rss 4.75
oe .!DL!.DDLmLmD,DL,Dmr,r:rC~—C—CsC“‘(‘CSCO 4.50
M6 4.50
Wel 4.00
Oe 4.50
el Cr 4.00

New Beets—60c per doz. bunches.

Onions—Texas Bermudas, $1 per 50
Ib. sack for white; home grown, $1.10
for medium yellow.

Parsley—40c per doz. bunches.

Peas—Calif. grown, $2.25 per bu.

Pieplant — 60c per bu. for home
grown.

Potatoes—Home grown, 60c per bu.;
$2.50 per bbl. for Carolina or Virginia
stock; Long White from Mississippi,
$1.25 per 100 Ibs.

Poultry—Wilson & Company pay as
follows:

Mavis |. 13c
lait fiw. 10%c
Deeks. rc rtttC;‘ 2 We
Light Broilers 2lbs. ist 12e
Rock Broilers, 214 Ibs. up ____ 1S@i7e

Radishes—10c per doz. bunches.

Red Raspberries—$2.75 for 16 at.
crate.
Spinach — 65c per bu. for home

grown.
String Beans—75c@$1 per bu.
Tomatoes—Outdoor grown, 40c per
7 |b. basket; 50c for 10 lb. basket.
Veal Calves — Wilson & Company
pay as follows:

Paney 6@8%
Cd 6c
Mein 5c

Wax Beans—75c@$1 per bu.
Watermelons—40@50c for Georgia.

Railway Safety.

Fewer railway passengers were kill-
ed and fewer were injured in 1931 than
in any other year since 1888, when
complete records became  avalable.
Forty passengers lost their lives last
year, the number the previous year
being fifty. In 1922 it was 200. What
is more significant, the decrease is not
limited to the absolute number of
fatalities or other casualties, but ap-
plies also to the percentage of such
accidents. Not only was the total num-
ber of accidents lower, but there were
fewer accidents per million passenger
miles last year than ever before. This
improvement in the accident record has
not come about, so to speak, by acci-
dent. It is the direct result of the
adoption, in 1923, of the policy of de-
vising and applying methods of safety.
The fact that the railroads have not
let down in this matter during the
present period of economic stress
speaks well, not only for the success
of the policy but also for the attitude
of those who make it possible.

—_--___
If they aren’t meek when they in-
herit the earth, they will be before
they get the mortgage paid off.

 

6

MUTUAL FIRE INSURANCE

What To Do When Home Fire Is
Burning.

A fire occurs in some home about

every niinute and a third, and since

 

nobedy knows when or where the next
one will break out it is highly advis-
able to learn as much as possible about
the things that we can do to protect
ourselves and our families.

Fires occasionally start in sleeping
commonly in

rooms, but far more
other parts of the house—particularly
the basement and the kitchen.

Says a contributor to Safety Engin-
eering (New York):

“Suppose the man of the house is
awakened by the smell of smoke or by
the crackling or roaring of flames. His
first duty is to ascertain the conditions
with which he has to contend, so that
he may surely avoid doing the wrong
thing.

“is first
throw the bedroom door wide open
and rush into the hall; and he will
do this unless he has been

natural impulse is to

probably
warned of the danger of being suf-
focated by smoke, or of breathing hot
air aud gases.

“Suppose that the fire originated in
the basement. Such a fire finds plenty
to feed upon—old newspapers, rubbish
and discarded objects of various kinds,
as well as wood and other stores—and
soon reaches dangerous proportions.
Eventually it burns through the floor
and the smoke and hot air escape into
the hall of the first floor and thence,
by way of the stairs, to the second
floor.

“By the time the man of the house
has been aroused, the hot air rising
from below will have built up a pres-
sure higher than the atmospheric pres-
sure in the bedroom. The hot blast
through a_ suddenly door
mght have serious consequences,

“Tf the door is hot to the touch, con-
ditions in the hall are serious. In such
a case it will be necessary to try to
escape from a window or to attract
the attention of somebody outside.

“If escape by way of the window is
not feasible, he should make sure that
his door is tightly closed and should
then use a chair or some other object
to break all the glass in the windows,
in order to admit as much of the fresh
outside air as possible.

“Suppose that his bedroom door is
cool when he puts his hand on it.
There would still be some risk, how-
ever. He should stand close to the
door and behind it, out of the direct
The knob should be turned
and the door opened only a
If there is a

opened

1
;

draft.
cautiously,
short distance at first.
violent rush of hot air, the door should
be closed immediately.

“However, if there is little or no
pressure on the door he may open it
gradually, go cautiously into the hall,
and arouse the other members of the
family. He should close every door
that is opened, in order to keep down
drafts.

“The next problem is to get out of
the house. If it is possible to go down
the stairway, each person, in doing so,
should keep close to the wall because
the smoke and hot air will be ascend-
ing in greater volume on the open side

of the stairs. There is usually less

 

MICHIGAN TRADESMAN

smoke near the floor, and it may be ad-
vantageous to crawl on the hands and
knees, when proceedng on the level.
Wet cloths tied or held over the mouth
and nose are helpful, but too much
time should not be spent in finding
them.

“If the stairs are impassable because
of flames, escape can be made only by
way of the windows. Persons often
jump from windows when it is not
necessary to do so, and sustain seri-
ous injuries. Jumping should be post-
poned as long as possible, and every
effort should be made to attract the
attenton of rescuers from the outside.

“Various kinds of flexible ladders or
fire escapes have been devised for use
in homes and these may be the means
of saving lives if they are immediate-
ly available when needed. Preferably,
there should be one of these devices in
every room above the first floor, and
all the members of the family should
know how to use it. If nothing better
is available, a strong rope, with knots
about a foot apart, might well be kept
in each room. If it becomes necessary
to use the rope, one end should be
tied to a bedpost or some other strong
object in the room, and the other end
thrown out of the window. Bed-
clothes knotted together might also
serve.

“Knowing what to do in case of a
fire would save many a life, but it is
far better not to have a fire. The great
majority of fires are wholly or partly
preventable. The more common ones
include carelessness in the use of
matches and smoking materials; im-
proper installation and operation of
stoves, furnaces, and boilers; defec-
tive chimneys and flues; sparks on
roofs; and unsafe disposal and
handling of hot ashes and coals and
open fires.

“Regarding the fire losses during
1930, the National Board of Fire Un-
derwriters says that 66 per cent. of all
fires occurred in homes, and that there
were 10,217 deaths due to fires. Of
lives lost in dwellings, 30 per cent. were
children under ten years of age.

“Our own lives may be threatened
by fire in our own homes at any time.
If we know what action to take we
may be able to save ourselves and
those dear to us. It would be in-
finitely better, however, if we wouid
all work together to eliminate fire
causes and fire-breeding conditions.”

The Gift of Years.

One of the absorbing interests of
science, as is demonstrated by nearly
every public symposium of scientists,
is the pursuit of the secret of human
life and the problem of extending it
beyond the traditional threescore years
and ten.

This was the theme of an address
by Professor Victor K. La Mer of
Columbia University before the sum-
mer sessions of the American Associa-
tion for the Advancement of Science.
His treatment of it lacked somewhat
in romance, for his studies have been
devoted to determining the most de-
sirable proportions of calcium and
phosphorus in the human diet in order
to achieve longevity. A right amount

_ of these two chemicals, according to

Professor La Mer, would insure for
mankind a life span of threescore years

and seventeen, a gain of seven years
over the Scriptural allotment.

Two chief concerns of medical
science are to make birth safe and to
postpone the day of death. Long life,
therefore, seems to be a triumph for
science, and every increase in the aver-
age span of existence is hailed as a
new victory over death and disease.
Yet it needs no proof that life should
be measured in other terms than those
of time. The years that count and
should be counted are those that are
lived in health and happiness, in use-
fulness and contentment. A short life
may be rich in experience and enjoy-
ment; a long term of years may be
wasted or made weary with lack of the
zest of living.

July 27, 1932

Science alone, therefore, cannot win
the victory over the greed of time.
Added years are an empty gift if they
yield no joy in work and play. New
gains in knowledge, new magic in
medicine, new solutions for the mys-
tery of life offer greater opportunities
to mankind to live well and worthy.
But to take full advantage of them re-
mains a problem for the human spirit
and for the individual’s own effort.

——_++-+

Chromium-plated cast-iron
utensils are now available to the house-
wife. They are ready for immediate
use, requiring no seasoning, and clean

cooking

easily.
——_+>- >___
Many a girl who dislikes the odor
of tobacco marries a man who smokes.

 

 

 

 

Te GRAND RAPIDS MERCHANTS
MUTUAL FIRE INSURANCE CO.

| A LEGAL RESERVE MUTUAL COMPANY

23 YEARS

OF DIVIDENDS TO POLICYHOLDERS
Affiliated with

THE MICHIGAN RETAIL DRY GOODS ASSOCIATION
320 Houseman Bldg., Grand Rapids, Mich.

 

 

 

 

 

the least money is

 

INSURE and feel sure

that when you have a fire you will have money to pay at least
the most of the cost of re-building; but place your insurance
with the company that will furnish this protection at the lowest
cost, as there IS a difference, and it will pay you to investi-

gate. The company that gives the most SAFE insurance for

The Finnish Mutual Fire Insurance Company

of Calumet, Michigan

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

The Net Cots OT) Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

WILLIAM N. SENF, Secretary-Treasurer

 

 

 

 

 

 

 

 

July 27, 1932 <

MICHIGAN TRADESMAN

7

 

RAISE THE MORAL STANDARD

By Broader Educational Training in
Public Schools.

As a business man, I again take this
privilege of expressing my views to
business men through the courtesy of
the editor. I write because I believe
business men never had a greater op-
portunity to serve ‘humanity and that
in doing so they can place business
and living upon a higher and safer
plane,

Like thousands of business men, I,
too, have felt the sting of loss and
disappointment resulting from the
present financial depression, a situa-
tion entirely beyond our control as in-
dividuals. This experience, together
with my observations and study, has
convinced me fully that our troubles
are man-made, therefore preventable.
There is no question in my mind as to
the ability of the business men of our
Nation to correct the conditions which
have brought recurring panics and de-
pressions, which result in such tre-
mendous losses and human suffering
so that they become our greatest Na-
tional problem,

With our vast material wealth we
have built a great industrial machine
which can produce beyond the ability
of the people to buy. Our educational
system has been largely commercial-
ized, so that its ideal has ‘been made
the acquiring of money, rather than
good citizenship. Nearly our whole
attention has been directed to acquir-
ing wealth. We have largely for-
gotten there are two sides to life—the
spiritual and material. We have been
developing one side of life at the ex-
pense of the other side, and it has pro-
duced ‘for us an unbalanced society or
civilization. In building a machine, es-
pecially one which operates at high
speed, the matter of balance is of
utmost importance. An unbalanced
machine produces annoying vibration,
and if the speed is increased it will
wreck it. This principle holds true
when applied to society, nations and
business.

The Man of Galilee understood this
when he formulated for us a code of
living. This code has been commend-
ed by the best minds of each genera-
tion down to the present time. ‘Christ
was an humble carpenter, though he
was not so much interested in business
as in the welfare and happiness of the
people. Our forefathers took the same
view when they set up a government
for us and wrote its constitution.
Business has given little recognition to
the code of Christ. (Men have said it
was not practical and that business
success could not be acquired under it,
so they set up a code of their own.
Under this code has come recurring
panics and depressions, with their at-
tendant losses and distress, because
they threw the business machine out
of balance. ‘Not all business men fol-
lowed this code, as a few have made
the Golden Rule a part of their busi-
ness plan, and it has worked out with
gratifying results. The organization
of the Better Business Bureau, to re-
duce fraudulent advertising and dis-
honest ‘business practices, has’ given a
valuable service to the people. These
are steps in the right direction.

 

Business activities prowide for the
materialistic side of our lives. Religious
and intellectual education build the
spiritual side. Both are necessary to
produce a balanced life. One produces
our needs and desires in the way of
necessities and luxuries, while the
other builds the character and intellect
of the individual upon which society
depends for its advancement, When
this is accomplished there will be bet-
ter control of selfishness and greed,
which are big factors in our present
troubles. It will bring political reform
through the repeal of unjust laws. It
will gradually change the business
code to conform to the Golden Rule.
It will put more humanitarianism into
business. It will help us to help the
other fellow, thereby helping ourselves.

When Christ gave us a code of liv-
ing, it included ‘business relation, as
business is a large part of living with
most of us. He knew and understood
economic law which was given by the
Creator, as well as the laws of physics,
chemistry, electricity, radio transmis-
sion, etc. These powerful forces and
the laws which control them, were
hidden from man thousands of years,
or until he was inspired to discover
them, Doubtless there are many other
hidden forces yet to be brought to
light for the service of mankind. Eco-
nomic law was also provided mankind
for guidance in living, which includes
business relations. This law does not
seem to be well understood, as it re-
lates to business and society. There
is no question but what ‘business is
sick and the disease needs study and
careful analysis. When this is done
it will be found that recurring panics
and depressions are the result of
errors in the business code, which
violate economic law. When business
men understand this law and conform
to it there will be no punishment such
as we now endure,

It is difficult for many business men
to see where business ethics has any-
thing to do with the spiritual or re-
ligious side of life. In speaking of
this I do not mean denomination or
sect. These are but the ritual used in
worship. ‘What I mean is the funda-
mental law of the Creator, who en-
dowed us with a spiritual and intel-
lectual instinct, so that we might learn
to conform to His laws. I speak with
a clear conviction, drawn from years of
business experience. I am optimistic
for the future of this Nation and for
the welfare of business men, providing
they awaken to the alarming position
in which they are, and help to cor-
rect it. Unless we do awaken and set
up a constructive program, in which
the people will have faith, we will be
confronted with revolution. [ believe
this cam be prevented, not with mili-
tary action and its demoralizing re-
sults, but with a constructive program
that will bring justice and square deal-
ing to all the people.

Business men have built our Nation-
al industries to a remarkable height, so
it attracts the attention of the world.
It meets all of our requirements and
further expansion is not necessary for
some time. Now is the time for busi-
mess men to take a retrospective view
of present conditions, ‘Their past ef-
forts have been to increase production
and profits. Now is the time to study

on how to increase buying power and
raise the standard of living. Asa solu-
tion to the problem [ ask business men
to analyze the merits of a broader
educational system, which shall in-
clude compulsory spiritual, thrift and

economic training through all the
grades of our public schools. With
well trained instructorss each child

would receive a balanced training, as
the spiritual as well as the intellectual
senses would ‘be developed. It would
be strengthened in character and pos-
sess a knowledge of its relation to the
Creator. It would understand its
duties as a useful citizen. It would
be drilled in the principles of honesty
and thrift. It would be taught to
think, Gradually society would be
elevated to a higher plane. A genera-
tion thus trained would better under-
stand how to take over the affairs of
government and business and so ad-
just and regulate them, that unemploy-
ment, debt and tax burdens would
disappear and happiness. and content-
ment would come to stay.
E. B. Stebbins.
‘Carson City, Mich.
——_+ >. _____

Proper Diet For Reducing Weight.

‘How can one eat and stay thin?
Many people are seeking an answer to
this question,

It was once thought that the body
weight was maintained by a sort of
physiological book-keeping procedure;
that is, our weight represented the bal-
ance between the food intake and the
outgoing substances. If we ate too
much we put on weight; if we did not
eat enough we lost weight.

Before going into the question of
diet and overweight, it will be best to
first differentiate between a growing
child, a person about the age of
adolescence, young adults and people
over 40. These four age groups have
different purposes in life.

‘The rapidly growing child is incor-
porating within its body materials
eaten and absorbed. Like a young
growing industry, it needs new capital
to increase its machinery and perfect
its growing and working units.

The adolescent age group has differ-
entiated all of its units and needs to
strengthen them by increasing their
size and by putting them to working
full capacity. The young adults are
at their prime. They need to balance
their intake in both quality and quan-
tity to meet their needs.

The older adults are beginning to
slow up. They take less exercise; they
eat as much as ever; they burn less.
Consequently a qualitative and quanti-
tative readjustment of diet must also
be made to fit their needs.

Appetite, digestion and absorption
are involuntary processes, They go on
without our thinking about them, A
sort of an automatic self-regulating
machine. (‘Man has certain accessory
devices that aid him in adjusting the
speed with which this automatic self-
working machine operates.

If we wish to run away from an
enemy, fortunately we do not have to
eat some sugar to supply the added
fuel needed to do this. A small gland
close to the kidney, called the adrenal
gland, supplies some secretion that
aids us in mobilizing some sugar from
the stored glycogen or animal starch

The secretions of the
glands also step-up meta-

in the muscles.
thyroid
bolism.

These are a part of our system of
glands of internal secretion. They are
accessories or adjuncts to our auto-
matic self-regulated body machines, A
few thousands of generations of man
have allowed a perfection of this in-
voluntary apparatus with all of its side
chains and devices so that the whole
unit works according to demands,

The thin, nervous, energetic and
temperamental person has more active
accessory machinery than the heavier,
broader and phlegmatic person. The
internal adjustment of the two types
are different. The thin person is
usually a big eater, but he doesn’t
grow fat. The heavier person seems
to grow fat no matter how little he
eats, or at least he thinks this to be
true.

How to eat and still grow thinner
is simple in theory, but more difficult
in practice. Those prone to obesity
are not made and put together like the
thin people. They react less intensely
to a stimulus, that is, their accessory
and adjusting glandular functions are
sluggish. We have not yet found a
safe way to make these endocrine
glands more active. The only other
thing to do is to reduce the daily fuel
below the needs of the body. This re-
quires intelligent and careful training.
The loss of weight should proceed
slowly, not more than-two pounds per
week. After a total loss of 15 pounds
in weight, it is better to reduce slow-
er. One pound a week is then enough
to lose and keep in the best of condi-
tion,

First, a person, woman or man, must
want to reduce. Next, this person
must understand that he must learn to
establish new food habits. He must
retrain himself to eat a different diet.
Meat forms an important part of the
reducing diet,

Meat causes an increase in heat pro-
duction in the body beyond what it
should according to chemical reactions.
This increased energy following a
meat meal helps to reduce, Meat sat-
isfies the appetite. It is not a balanced
food.

The Eskimo and other people whom
we think of as meat eaters, eat the
whole animal except for the skin. The
bones are broken up; the glands are all
eaten. The whole storehouse of vita-
mins of the animal is consumed. We
eat only the muscle tissue of the ani-
mal.

Green vegetables and fruit should be
eaten. Sweets and starches should be
reduced,

It is almost as difficult to treat
obesity as it is diabetes. In fact, both
are disturbances of internal metabol-
ism. Both should be carefully watched
and controlled by physicians,

One shouldn't take medicine or tab-
lets ito reduce. These contain some-
thing that makes you burn up more
fuel by stimulating metabolism. They
do more damage than good.

Dr. Lloyd Arnold.
rs

A new casement window unit is of
aluminum-primed wood, with alum-
inum muntin bars. It is furnished com-
plete with weather strips, screen, win-
ter windows (where needed).

 

 

8

' BURDENSOME TAXATION.

In order to -bring home to stock-
holders the burden of taxation, an auto-
mobile manufacturer recently attached
a slip to dividend payments . which
pointed out that 35 per cent. of the
net earnings of the company were paid
out in taxes. Some apartment-house
owners have done the same thing and
the practice is growing.

At the same time a leading publisher
is conducting a similar drive and coup-
ling up this campaign with one on
communism. As yet, however, there
is no evidence that the whole matter
of taxation is to receive intelligent and
painstaking study, so that proper
economies may be made while worth-
while undertakings are not endangered.
The blasts which are laid down upon
burdensome taxation are making little
distinction between the two, and, in the
end, the country may find that it has
lopped off fruit as well as dead
branches.

In the case of the automobile manu-
facturer, for instance, the thought can-
not be overlooked that taxation had all
to do with building the highway sys-
tem of the country, thereby contribut-
ing the major reason for the growth
of his industry. The publisher might
stop and consider that education is a
very large item in Government ex-
pense, but without it he would scarcely
sell as many papers or as much adver-
tising. Apartment-house owners may
also see where city expenditures have
helped them.

In short, the attack on taxation con-
tinues to be too one-sided for the coun-
try’s good. Tremendous savings are
possible, but business interests and the
public should decide, after all, whether
they wish to return to the horse and
buggy era.

 

RELIEF LAW GIVES IMPETUS.
Adjournment of Congress failed to
stimulate business much during the
past week, but a better feeling is re-
ported but of which activity may grow
despite the season of the year. Signing
of the huge relief bill and the operation
of its provisions are considered likely
to furnish the initial impetus. Early
developments at the Ottawa conference
bear out earlier ideas here that drastic
steps from which our foreign trade
might suffer were not probable.

The movement of commodity prices
during the week was subject to varied
interpretation. The Annalist index was
lower, dropping 1.2 points to 92.0. On
the other hand. Dun’s list again show-
ed a large number of advances, chiefly
in foodstuffs, textiles and hides.

In basic industry there is apparently
little change. More reports are heard,
however, of smaller plants starting up
or expanding operations. In building
construction the first half of the month
brought a gain of 22 per cent. in con-
tract awards over the first half of June,
although the total was only about half
of the same period last year.

The rise in the adjusted figures on
money in circulation has run this total
well over the peak of early in the year.
This probably represents an increase
in hoarding, but it may also reflect to
some extent the tax on bank checks.
The new relief legislation takes care

 

MICHIGAN TRADESMAN

of the hoarding problem from several
important angles, and while adding to
the currency supply also should tend
to reduce liquidation.

Within a short period of time the
business picture may show quite a
change in spite of fundamental weak-
nesses which have not been removed.

ee LR EEE AACR STAN

SHORT WORKING SCHEDULE.

Two important decisions were reach-
ed at the meeting of the executive
council of the American federation of
labor and industrial representatives to
work out a plan for the adoption of a
five-day week and six-hour day and the
other was a reversal of the federation’s
insurance to the extent of having a
scheme for such protection submitted
mext tail.

In its statement on the shortened
work schedule, the labor leaders were
not sparing in their criticism of in-
dustrial management for its failure to
take proper measures for the relief of
unemployment. It was pointed out
that three years of wage-cutting and
the destruction of buying power have
brought only further suffering and re-
duction in established equities.

The federation’s position is not a
strong one-from the standpoint of
what it has done in the past to over-
come some of the evils which it now
scores. It has organized the highly
paid lines and more or less neglected
others which were poorly paid. This
has brought about a serious maladjust-
ment of purchasing power, which had
an important part in bringing about
present conditions.

Its effort toward a fundamental solu-
tion of the present crisis is to be com-
mended, and no doubt a good deal
more will be heard of both the five-day
and six-hour schedule, as well as of
unemployment insurance. Neverthe-
less, even under these schemes there
will have to be an adjustment between
what, for instance, the building worker
is paid and what the textile operative
receives.

 

IMPORTS EXCEED EXPORTS.

Marking a turn, which some observ-
ers feel may become a _ permanent
trend, imports exceeded exports last
month by a fair margin. The excess
was $6,000,000, with imports valued at
$121,000,000 and exports at $115,000,-
000. This was the first unfavorable
balance set up since August, 1931.

For the first half of the year the
drop in exports has amounted to 36
per cent., while the fall in imports has
been 31.5 per cent. The favorable bal-
ance over that period has been cut to
$84,249,000 from $208,816,000, which
was obtained in the first six months
of 1931.

The gold movement for the first half
outshadowed merchandise transactions.
In that period the excess of exports,
which-represented the so-called “attack
on the dollar,” ran up to the huge sum
of $621,663,000, which compared with
an excess of imports in the first half
of 1931 of $239,153,000. This drain
was firially offset by the budget and
credit measures adopted here.

It has been the contention of experts
for some time, of course, that finally
our foreign trade must swing to the
debit side, in view of our position as

 

a creditor nation. Our choice in this
case, it is pointed out, must be be-
tween continuing to shut out imports
and suffering a marked reduction in
export trade or else lowering our tariff,
encouraging imports and maintaining
our normal export business.
ABILITY TO PLAY.

All kinds of casualties are found in
the wake of the world depression,
which has swept nearly every nation
like a tidal wave of trouble and anxiety.
Saddest among them are those whose
sufferings are immediate and _ acute,
because they originate in the need for
food and shelter and clothing. No
philosophy can give them much com-
fort, and it is adding to their injuries
to bid them bear bravely their misfor-
tunes and to find excuses for their
adversities.

This mistake was made by Secretary
Wilbur not long ago, when he suggest-
ed that the depression might be a
blessing in disguise. There was in-
sufficient truth in his thesis to save
him from a storm of criticism. But he
is on safer ground when he now pro-
poses that these times of “enforced
leisure” may be turned to profit by a
better use of all the opportunities avail-
able for enjoyment out of doors. He
suggests that the great system of Na-
tional parks in the United States
should be discovered now by those
who find themselves free for the first
time to visit them. There are tough
times of reconstruction to come; it
would be well therefore, to build up
reserves of mental and _ physical
strength to cope with them.

 

 

DRY GOODS CONDITIONS.

Retail trade is maintaining its recent
level fairly well. The principal activity
is reported on dress accessories. Early
testing out of furniture promotions
brings an indifferent response. Similar-
ly, on forerunners of August fur coat
sales reports vary. Men’s wear de-
mand is definitely quieter.

The largest mail-order-chain system
reported on sales for the four weeks up
to July 16 and dislosed a loss of 25.2
per cent. To that date the year has
run 21.2 per cent. behind sales for the
corresponding period of 1931.

Department store executives are
somewhat of the opinion that the low
point in sales may have been reached
in May, although it is admitted that
present trade reflects little change since
that time. Demand is centered just
now either on clearance goods at very
low prices or upon small wants in the
more regular ranges.

Wholesale merchandise markets are
busy with Fall showings, but not a
great deal of business has developed.
More buyers are expected this week
and orders should expand. The furni-
ture and wall paper exhibits attract
excellent attendance and purchases are
made in good volume. Dry goods
wholesalers have started to cover their
needs in a more liberal manner.

 

 

THREE TO ONE.

The official figures reported from
month to month had familiarized the
public with the fact that the tide of
immigration had turned from this
country and that departures greatly

July 27, 1932

exceeded arrivals, but it now appears
that the ratio for the last fiscal year
was about three to one. For the first
eleven months immigrants numbered
32,990 and emigrants 94,904. In the
preceding fiscal year total immigration
was 97,139 and emigration 61,882. In
1910 the net increase of population due
to immigration was 817,000 and in 1920
it was 193,000. In 1924 immigration
was 706,000 and emigration 76,000.

Tightening of restrictions by Presi-
dent Hoover’s order has been chiefly
responsible for this showing. It is
extremely difficult for an alien without
independent means of support to ob-
tain permanent admission to this coun-
try. The President’s action, which was
subjected to much unjust criticism at
the time, is now seen to have worked
great benefit both to American labor
and to foreigners who, under the for-
mer regulations, would have been per-
mitted to embark and, in the majority
of cases, would have been turned back
from our shores.

 

 

FOOD MARKETS RECOVER.

A sharp rise in the volume of buy-
ing in the dried fruit, raisin, prune and
canned goods markets this month has
brought a firming in prices which par-
tially overcomes the weak position in
which such goods were left at the end
of June. The price firming also caused
a shift in the buying plans of jobbers
and others interested in such products
and market authorities expect that a
steady rise in sales volume will be
noted over the next few weeks.

Facing a sub-normal demand for
goods at the end of June, producers
made slight reductions in price before
the July 4 week-end. Announcement
of the price reductions came too late
for buyers to place orders, and by the
time business resumed the following
week the accumulation of orders was
so great that the price structure firmed
at once. Since that time buying has
been consistently heavy and producers
have made slight advances on the
strength of the new demand. With
orders still holding up, sellers are con-
templating another increase which
would carry the level of quotations
above the June average.

 

 

FOR FEWER TRAINS.

The plan to reduce competition on
trunk lines by “doubling up” present
services, discussed informally this week
by the advisory committee of the As-
sociation of Railway Executives, is
concerned with no newly discovered
measure of economy. It has long been
evdent to travelers that some of the
Eastern trunk lines were losing money
by continuing to compete with passen-
ger trains between important cities,
although the majority of the seats and
berths remained empty. Meanwhile
these railroads have cut to the bone
elsewhere. If they adopt the proposal
under consideration, their action will
not mean that zeal for competition has
abated. It will simply mean that they
have been driven by the necessity for
further economies to run fewer trains
—a reduction that ought to have been
made long ago and one that will not
inconvenience the average passenger

at all. ‘| ia

 

 

 

July 27, 1932

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

George W. Welsh, city manager of
Grand Rapids, announces himself as a
candidate for governor and has started
his campaign with the band
methods he has used in previous cam-
paigns for political office. Mr. Welsh
was born in Grand Rapids and his life
has been an open book in the com-
munity. He is an ardent advocate of
the employment of political methods
in all the walks of life. If he were the
pastor of a church he would see to it
that only politicians were permitted to
serve the organization as trustees, or-
ganist, members of choir and janitor.
He believes in “political pull” and has
acted on that theory ever since he
entered the political arena. He is
thoroughly familiar with the log rolling
methods resorted to by politicians of
high and low degree and probably
understands the trend of the times,
politically speaking, as well as any man
in public life in Michigan. Because of
this knowledge he would surround
himself with political henchmen who
would do his bidding and carry out
his policies to the letter. In these re-
spects Mr. Welsh bears close re-
semblance to the average politician of
the present day. The ancient tradition
that the office should seek the man and
that the man should not seek the of-
fice has long since passed into the dis-
card.

brass

 

Because of his championship of the
city commissary methods of food dis-
tribution, which has destroyed the busi-
ness of many Grand Rapids merchants
and wrecked the profits of many oth-
ers, no self respecting merchant who
does not believe in this kind of com-
petition can consistently vote for Mr.
Welsh, either in the primary or gen-
eral election, if he should be nominated
over Brucker in the primary contest.
Because he is a wet no dry can con-
sistently vote for him. Those who be-
lieve in the wet propaganda and the
destruction of regular merchants who
are doing their best to serve their com-
munities well and faithfully can sup-
port him to the limit, because he will
prove to be faithful to their ideals in
the event of his nomination and elec-
tion.

The trucking system has certainly
worked a revolution in the handling
of fruits and produce out of the Chi-
cago market. A fleet of trucks leaves
Chicago every night except Saturday,
loaded with fruits and produce which
are distributed next morning to coun-
try merchants, hotels, restaurants, bar-
beques, roadhouses, eating stands and
private individuals. Any one who has
a dollar can do business with this class
of truckers, who have about as many
different prices for the same article
as they have customers. Most of the
merchandise handled in this manner is
seconds and culls, such as you see in
the stores conducted by Greeks, da-
goes and colored people in the stores
in the slum districts. Of course, there
are truckers who cater to what we
used to call the “carriage trade” and

MICHIGAN TRADESMAN

high grade fruits and produce dealers
who handle only goods of high qual-
ity. As near as I can estimate this
class of truckers comprise 10 per cent.
of the total number. The nine-tenths
are mostly nondescript fellows of for-
eign birth—some as dark skinned as
it is possible to make the natives of
Southern Europe—who are thorough-
ly familiar with all the tricks of the
trade which come to them as a heritage
from the trickiest class of traders the
world has ever produced.

The oval at Grand Haven swimming
beach has a novel attraction this season
a person who produces very at-
tractive sand sculpture from wet sand.
He stakes off a space about twenty feet
square, which enables him to work
without interruption and which is con-
stantly surrounded by interested spec-
tators. His representations of Jesus,
Washington and Lincoln are particu-
larly effective.

 

The Michigan History Magazine
says there are seven great portraits
of George Washington owned in Mich-
igan, as follows:

1. Stuart portrait owned by Charles
T. Fisher, of Detroit.

2. Stuart portrait owned by Alfred
G. Wilson, of Rochester.

3. Stuart portrait owned by Detroit
Athletic Club.

4. Stuart portrait owned by Mrs.
Walter O. Briggs, Detroit.

5. Rembrandt Peale portrait pres-
ented to Cranbrook school at Bloom-
field Hills by George G. Booth, of
Detroit.

6. John Trumbell portrait owned by
William L. Clements, of Bay City.

7. Emmanuel Leutze portrait in the
Masonic Temple, Detroit.

Gilbert Stuart, who is very generally
conceded to be the greatest portrait
painter ever born in the Western
Hemisphere, painted three portraits of
Washington from life. Altogether
Stuart made 106 portraits of the Father
of his Country. There are also forty-
nine copies of Stuart’s portraits of
Washington in existence, made by
high grade artists with no intention of
palming them off as originals.

There can be no mistaking the signs
of the times that we have better days
in store. So many of us have been
doing business at a loss for the past
two or three years that the question
now presents itself—how long will it
require us to get back on a paying
basis and can we hold out until that
happy consummation puts in an ap-
pearance?

Twenty years ago or so, when the
late Geo. F. Cook was conducting a
general store at Grove, he came to my
office one day to enquire the name of
a good lawyer. I asked him what kind
of a lawyer he required and he replied
that he wanted a lawyer who could
draft an iron-clad will; that he had
felt so badly for some months and had
lost so much flesh in the meantime
that he was pretty sure he was headed
for the grave. I gave him the name
of a lawyer who could do him good
service, but asked him to defer calling

on the lawyer until he had introduced
a systematic regulation of his diet by
the liberal use of buttermilk at meal
time and between meals. I had suc-
ceeded in getting so many men to cure
themselves by a regimen of buttermilk
that I felt confident he would find my
prescription beneficial. Inside of a
month he was greatly improved and in
the course of six months he insisted
that he felt better than ever.

It was possible at that time to obtain
a good quality of buttermilk from sev-
eral sources, but the commercial but-
termilk now offered for sale is so in-
ferior that I am now advising friends
to transfer their liking for buttermilk
to sour milk. The same acid—which
destroys the germ of old age and as-
sists the digestive functions of the
human system—is present in each con-
dition of milk and the same results fol-
low in the use of sour milk as with but-
termilk. The advantages our milk has
is that the quality of the product is
under the absolute control of the user,
which is not always the case with com-
mercial buttermilk, made from milk
produced by many different cows un-
der varying degrees of sanitary sur-
roundings.

It makes me heartsick when I see a
grocery store where the stock is sadly
depleted, while the account file is al-
most bursting with the record of un-
paid accounts. If the merchant could
realize on one-quarter of the credit
sales he made to customers who can-
not now meet their past due obliga-
tions he would be able to replenish
his stock and meet his own obligations
to his creditors. Discussion of the
subject with merchants who find them-
selves in this position establishes the
fact that many of these past due ac-
counts have now been in existence,
without any payments thereon, for two
or three years—ever since the debtors
lost the jobs they had when the in-
debtedness was incurred. In many
cases debtors have been compelled to
leave the city or town in which they
lived and take up their residence in the
country or in towns far distant, which
renders future payments somewhat un-
certain. I think many merchants will
have learned their lesson so thoroughly
that they will be exceedingly careful
how they extend credit when good
times come again, but, of course, the
revival of business will bring with it
a rush of new merchants who will, in
turn, have to learn their lessons by
the too indiscriminate granting of
credit.

I am greatly alarmed over the man-
ner in which the plainest rules of com-
mon sense and the most vital laws on
our statute books are being violated
by drivers of all kinds of auto vehicles.
The most flagrant violators are the
drivers of chain store trucks who real-
ize that they are entitled to one-half
the road and insist on taking their half
in the middle. How so many good
people who insist on living up to the
letter and spirit of the law succeed in
getting home alive, after adventures on
our main roads nowadays, is more than
I can understand.

9

Referring to his recent visit to Los
Angeles, Paul Findlay, our grocery
correspondent, writes as follows:

“That is a big region. Los Angeles
is now forty miles across, with area
Island
only has 1248 Se Eos Angeles is

of 700 square miles. Rhode
more than half as big as that entire
State. Los Angeles is bewildering to
me who knew it when it had 190.000
people. I used to drive all over it
with my olive oil samples in five weeks.
Now I could drive there forever and
not get further ahead than would be
proper between trips. There are beau-
ty spots in it—plenty—but give me
Pasadena or any of several other out-
lying towns in preference.”

 

One of the most careful and critical
readers of the Tradesman each week is
Samuel H. Ranck, who has long been
the executive head of the Grand Rapids
Public Library. Whenever Mr. Ranck
detects an incorrect statement in the
Tradesman he always tells me about
it, which is very much to my liking.
If every reader of the Tradesman did
the same, I would like that also. Mr.
Ranck’s last correction is as follows,
sent me under date of July 23:

“Will you permit me to call attention
to some errors in the statement on
page 23 of the Tradesman this week,
regarding the salaries of Congressmen
in the past. In 1789 when the Govern-
ment of the United States was organ-
ized under the Constitution, the salaries
of members of the Senate and House
were fixed at $6 per day for the actual
days of the session. This remained the
compensation until 1816, except for a
single year, 1795, when senators re-
In 1816 the salary
In 1818
the salary for members of the House

ceived $7 per day.
was made at $1,500 per year.

and Senate was again put back to a
per diem basis, namely $8 per day,
with mileage of $8 for every twenty
miles or 40 cents per mile for every
mile the man lived from Washington.
This remained the compensation until
1856, when the salary was made $3,000
per year. In 1866 it was raised to
$5,000 per year and the mileage was
reduced to 20 cents a mile by the
shortest way to Washington. In 1873
the salary was raised to $7,500 per
year, but the next year, 1874, it was
put back to $5,000, where it remained
until 1907 when it was raised to $7,500
and that was the salary until a few
years ago, when it was raised to $10,-
000. Will you permit me to express
my personal opinion that few men
could afford, even at the present day,
to go through the expense of a cam-
paign for Congressman every two years
and maintain a residence for them-
selves and families in Washington and
in their home towns, their
children, keep up their studies in cur-
rent events and matters which effect
the policies of legislation, on $5,000 a

educate

year unless he had other means of in-
come or used his position as all too
many Senators and Congressmen have
done in the past to augment an income
from the public in other ways, to the
great neglect and detriment of the
business of our country, not to men-
tion scandal occasionally.”
(Continued on page 23)

 

 

 

 

MICHIGAN TRADESMAN

July 27, 1932

 

FINANCIAL

Attempt of Congress To Hasten Busi-
ness Recovery.

 

Adjournment of Congress long had
been anticipated on the basis that it
would result in a substantial improve-
ment in business. Presumably this
was because the public feared that
Congress would pass dangerous legis-
lation of one kind or another. It is
probable that the reports of this fear
have been exaggerated and that we
quickly shall find that it takes more
than mere adjournment of Congress
to change the business outlook.

In retrospect one finds that, all
things considered, Congress has not
done such a bad job. Much of legisla-
tion which it has passed is undesirable
and unsound. Nevertheless, there has
been an insistent demand for it on the
part of the puble. Nothing of a thor-
oughly ruinous nature, such as the
Goldsborough bill, has been enacted
into law.

From the point of view of the busi-
ness and financial structure seven laws
of outstanding importance have been
enacted. The first of these was the
Reconstruction Finance Corporation
act. This established one of the most
powerful financial organizations which
have ever been created and held under
the control of the United States Gov-
ernment. Its loans since it started
operation Feb. 2 have aggregated close
to $1,000,000,000.

Second was the Glass-Steagall bill.
As a result of this measure the Federal
Reserve banks have been able to fol-
low the most vigorous easy-money
policy in the monetary history of the
world. They have purchased approxi-
mately $1,100,000,000 of United States
Government obligations, with the re-
sult that the Government has been
able to borrow at a ridiculously low
rate of interest and the banks have
been flooded with excess reserves.

Third, a tax bill which the Treasury
estimated would vield $1,120,C00,906
was enacted, Alongside of this, as a
fifth measure, was an economy Dill
estimated to save approximately $150,-
000,000.
basis of Treasury figures, were sup-
posed to bring the budget within $100,-
000,000 to $200,000,000 of balancing.

Sixth was the so-called relief bill,
enhancing the powers of the Recon-
struction Finance Corporation through
giving it wider lending privileges and
the right to issue another $1,500,000,-
000 of debentures. This measure also
provides for $300,000,000 of direct re-
lief, a public building program of
$322,000,000 and makes it possible for
the Federal Reserve banks to lend di-
rectly rather than go through member

These two measures, on the

commercial banks.

Seventh and last was the home loan
bill providing a means for refinancing
home mortgages. Through this bill,
also, the circulation privilege is given
to United States Government bonds
bearing a rate of interest of not more
than 33% per cent.

All told, this is an extraordinary
list of economic legislation for one
Congress. It reflects a genuine and
whole-hearted desire on the part of our
National legislators to extend all the
aid within their power to hasten the
return of prosperity. If the measures

which they have passed fail to ac-
complish this end, it will be because
Congress has been misinformed and
has followed unwise advice, rather
than because it has been unwilling to
accept the responsibility of enacting
what it was told would be adequate
“reconstruction” legislation.
Ralph West Robey.
[ Copyrighted, 1932.]

—_—__»o+»___
Use of Charts in Stock Forecasting.
There are many different types of
stock charts. The most satisfactory
type is the daily one in which a com-
plete picture of each day’s trading is
This presents important in-
formation without being over-burden-
ed with details and consequently dif-
ficult to read.

she wn.

The chart consists of
plotting the high and low price of
each day joined by a solid vertical bar,
thus giving the day’s range in price.
It also should include a horizontal line
indicating the closing price and on a
separate scale below the volume of
sales for the day on the particular
stock.

Some stock traders use daily charts,
others weekly, monthly and even year-
ly but the smaller the time period
shown charted individually, the more
flexible the chart will be and therefore
mere valuable in tracing past action.
Other charts add to the above form by
giving the opening as well as the clos-
In my estimation the clos-
ing price is the most important as

ing price.

usually the opening price is not far
from the closing price in the previous
day’s range.

Some chart makers prefer to include
the theoretical range of the stock by
using the closing bid and asked prices.
This is sometimes normally available
and they may be far from the average
bid and asked prices during the day’s
trading. In making charts, allowance
should be
special distribution dates.

One of the stock information  ser-

made for ex-dividend or

vices has made a study between the
arithmetic and logarithmic scales and
there is some difference of opinion on
disadvantages of the
logarithmic scales. One of its dis-
advantages is that it has a tendency as
to the distortion of the picture. In
high priced stocks the scale become
smaller and the fine short term move-
ments are not as prominent. Another
objection is that many of the trends
support points and resistance points,
mentioned in previous articles, are
based on the arithmetic scale and do
not show up as clearly on the logarith-
mic scale. In addition to this, pool
managers usually set an objective on
stocks based on the arithmetic scale.
In making up one’s own stock charts
for the study of movements of indi-
vidual stocks, arithmetic scale is
recommended for the average investor.

Jay Petter.
——__+ ++

Should Not Give Advice on Specula-
tion and Investments.

It is regrettable that some members
of the Government do not realize that
it is not a part of their function to
give investment and speculative advice
to the American public. Within the
past few days two high Government
officials have spoken in glowing terms
of the outlook for specified agricultur-
al commodities. Such statements are

the various

a distinct overstepping of the bounds
of propriety for Government officials.

It is quite possible that various com-
modities to-day are selling at very at-
tractive prices from the point of view
of investment. At least a large por-
tion of the public has become con-
vinced that in the case of many com-
modities we have seen the low point
and that henceforth there may be a
gradual recovery to substantially high
levels. Regardless of how true this
may be, however, it is not a part of
the business of Government officials to
convert their offices into tipster
agencies,

During the past several years the
United States Government gradually
has built up an unparalleled volume

of business statistics. Through the

Department of Commerce and the Di-
vision of Research and Statistics of
the Federal Reserve Board it is now
possible for the American business
man to get a surprising amount of
data on the (financial and trade condi-
tions of this country. There is scarcely
a significant branch of our economic
system which is not covered to a
greater or lesser extent in the reports
currently made public by these organ-
izations.

This vast accumulation of business
facts has been extremely valuable. The
statistics, of course, have many short-
comings and in many respects we still
do not know how to use them. Never-
theless the money which has been

spent in their accumulation has been

 

 

WE RECOMMEND

Low priced bonds in the tol-
lowing groups as exchanges
for weak or defaulted secur-
ities.

Railroads

Public Utilities

Industrials

List furnished upon request.

J. H. Petter & Co.

343 Michigan Trust Building
Phone 4417

 

 

 

 

WS West Michigan's
oldest and largest bank
solicits your account on
the basis of sound poli-
cies and many helpful
services . . .

OLD KENT
BANK

2 Downtown Offices
12 Community Offices

 

 

 

 

 

 

 

 

 

 

 

 

 

a= ONLY NATIONAL

 

GRAND RAPIDS NATIONAL BANK

| GUARDIAN DETROIT UNI

INCORPORATED

Established 1860
Incorporated 1865

THE

BANK IN
GRAND RAPIDS

The
Largest National Bank

in
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July 27, 1932

MICHIGAN TRADESMAN

11

 

well used and in time will be repaid
many times over.

Our difficulty so far has been that
practically the entire emphasis has
been placed upon the accumulation of
information and only comparatively
little attention has been devoted to the
analysis of its significance. This side,
however, gradually is being developed
and in due time we shall have an ade-
quate statistical base for making plans
and anticipating business trends.

In. the meantime, the Government
should limit itself to the collection of
facts about our business life and to the
appraisal of the significance of such
facts. It should not make guesses
about what the statistics show, or feel
that it is a part of its function to make
predictions on the basis of such data as
it collects. If the Government agen-
cies will present complete and accurate
statistics in an understandable man-
ner, they will perform fully their duty
to the public.

Time after time since the present
depression started
cials have taken it upon themselves to
advise the American public of what
was about to happen in the business
world. These statements unquestion-
ably have done far more harm than
good. It would be the part of wisdom,
therefore, for Government officials to
devote their energies to their own
duties and let our investors and specu-
lators make up their own minds about
the future. Ralph West Robey.

[ Copyrighted, 1932.]
ee oe :
Banks Which Do Everything But Take
Deposits.

One of the most significant signs
of the times around Chicago is the ap-
pearance of a number of “currency and
check exchanges” in neighborhood
business centers which have been de-
prived of banking services through the
closing of their neighborhood banks.
While big, impressve bank buildings
stand idle, somewhere in the neighbor-
hood, in a much less imposing build-
ng, some of the most necessary “con-
veniences” of the bank are carried on
so that business people can avoid the
inconvenience of going down town to
get change, or have checks cashed, or
buy drafts.

It brings up the question, “When is
a bank not a bank?”
cashier of one of these exchanges ex-
plained, they had to go pretty carefully

3ecause as the

to avoid overstepping their bounds.
They could offer any number of ser-
vees without legal restriction, he add-
ed, but of course they couldn’t take
deposits. They could do almost every-
thing else, so therefore a bank wasn't
a bank when it didn’t take deposits—
that might answer the question.

At this particular exchange, in the
Logan Square district, just a few days
after the Logan Square State and Sav-
ings Bank closed its doors in the mid-
dle of June, a group of the officers
moved a few doors down the street
into a real estate office, taking some
of the bank employes with them, and
opened the “Logan Square Currency
and Check Exchange.”

Here the neighborhood milk drivers,
the butcher, the baker and the candle-
stick maker can go for the change
they need to carry on their trade. They

Government  offi-_

can have a $10 bill broken up into sil-
ver for a charge of 2 per cent., or 20
cents, or into “singles” for a charge of
one-half of 1 per cent., or 5 cents.
They can have checks cashed for a
charge of one-half of 1 per cent. also,
and can buy drafts at nominal cost.

In another neighborhood it is the
Neighborhood Business Men’s Asso-
ciation which has sponsored a similar
exchange, and altogether, one investga-
tor found, there are at least a score
of them over the city, and others open-
ing almost daily.

Usually
either by officers or employes of a

these stores are backed

closed bank or by a business men’s as-
sociation with the help of people who
have had banking experience in the
neighborhood and know the residents.
Hence they help solve the employment
problem for some of the clerks or
other employes thrown out of work
by the closing of a bank.

The need for such services as these
exchanges offer became apparent after
a recent wave of bank closings, which
brought the year’s total to date to
forty-seven forced closings and three
voluntary liquidations in Chicago alone,
according to information from a relia-
ble source. During the past two and
one-half years, it is added, there have
been 117 bank closings in Chicago.

ep
Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, July 6—On this day first
meeting of creditors of Star Bargain
House, Inc., a corporation, Bankrupt No.
4901, was held. President of bankrupt
corporation present in person and repre-
sented by Charles L. Dibble, attorney.
Creditors were represented by Fred G.
Stanley, Jackson, Fitzgerald & Dalm, at-
torneys, and Grand Rapids Credit Men’s
Associaton. Laurence L. Lynch, presi-
dent of the bankrupt corporatio, sworn
and examined without reporter. Claims
proved and allowed and certain claims
obiected to. M. N. Kennedy, Kalamazoo,
trustee; bond $1,000. Meeting adjourned
without date.

July 6. On this day first meeting of
creditors of Helen L. Wells, Bankrupt
No. 4896 was held. Bankrupt present in
person and represented by Seth R. Bid-
well, attorney. Creditors were represent-
ed by Butterfield, Keeney & Amberg, at-
torneys. Claims were filed. Bankrupt
sworn and examined without reporter.
No trustee appointed. Meeting adjourned
without date.

July 19. We have received the petition
of certain creditors in the matter of
August C. Fox, Bankrupt No. 4944. This
is an involuntary bankruptcy. The sched-
ules have been ordered filed, and upon
receipt of same further detail will be
herein stated.

July 19. We have received the sched-
ules, order of reference and adjudication
in the matter of Joseph R. D’Anjou,
Bankrupt No. 4953. The bankrupt is a
resident of Muskegon, and his occupation
is that of an insurance salesman. The
shedules of the bankrupt show assets of
$7,595.50, with liablities listed at $26,079.58.

In the matter of Anthony Barense, also
known as Tony Barense, Bankrupt No.
1931, the first meeting of creditors was
held July 13. The bankrupt was present
in person and by Dilley & Dilley, attor-
neys. Creditors present in person and by
William J. Landman, attorney. Bankrupt
sworn and examined without reporter.
Claims filed. Fred G. Timmer, Grand
Rapds, trustee; bond $100. Meeting ad-
jeurned no date.

In the matter of Joseph R. D’Anjou,
Bankrupt No. 4953. The first meeting
of ereditors has been called for Aug. 3.

In the matter of William DeKorte,
Bankrupt No. 4946. The first meeting of
creditors has been called for Aug. 3.

In the matter of Major Oil Co., Bank-
rupt No. 4952. The first meeting of cred-
itors has been called for Aug. 2.

‘In the matter of Ray Waters, Bank-
rupt No. 4950. The first meeting of cred-
itors has been called for Aug. 2.

In the matter of Ralph Leeuw, Bank-
rupt No. 4942. The first meeting of cred-
itors has been called for Aug. 2.

In the matter of John A. Grubinger,
doing business as the Style Shop, Bank-
rupt No. 4875, first meeting of creditors
was held July 18. Bankrupt present and
represented by Warner, Norcross & Judd.
Creditors represented by Leo C. Lillie

and Louis Osterhous, attorneys. Fred G
Timmer, operating receiver, present.
Bankrupt sworn and examined befere re-
porter. Claims proved and allowed. Fred
G. Timmer, Grand Rapids, trustee; bond
$3,000. Meeting adjourned no date.

July 20. I have received the schedules,
order of reference, and adjudication in
the matter of Knight Bullock, Bankrupt
No. 4954. The bankrupt is a resident of
Kalamazoo, and his occupation is that of
a paper maker. The schedules of the
bankrupt show no assets, with liabilities
listed at $744.65. The court has written
for funds and upon receipt of same the
first meeting of creditors will be called.

July 19. On this day first meeting of
creditors was held in the matter of
Herman Schoonbeck, doing business as
H. Schoonbeck Co., Bankrupt No. 4839.
The bankrupt was present in person and
by attorneys Warner, Norcross & Judd.
Creditors ‘present in person and repre-
sented by Corwin & Davidson and Dun-
ham, Taylor & Allaben, attorneys. Claims
filed. Bankrupt, having been previously
sworn, was further examined before re-
porter. Fred G. Timmer, Grand Rapids,
trustee; bond $2,000. Meeting adjourned
to: July 27.

July 19. On this day first meeting of
creditors was held in the matter of Doty-
Runnels Co., a corporation, Bankrupt No,
4912. Officers of bankrupt corporation
present and represented by Mason &
Sharpe, attorneys. Creditors represented
by Messrs. Jackson, Fitzgerald & Dalm,
attorneys. Custodia present. Claims
proved and allowed. W.S. Runnels, vice-
president, ad M. J. King, secretary, were
each sworn and examined before reporter.
Report of custodian approved. MN:
Kennedy, Kalamazoo, trustee: bond $500.
Meeting adjourned without date.

July 20. On this day first meetine of
creditors was held in the matter of War-
ren A. Graves, Bankrupt No. 4943. Bank-
rupt was present in person and by Camp-
bell & Campbell, attorneys. Creditors
were reprenented by Max C. Hamlin,
Cleland & Snyder and Warner, Norcross
& Judd, attorneys, and Lyon Furniture
Mercantile Agency. Claims were proved

 

A. E. KUSTERER & CO.
The Oldest Investment Banking
House in Western Michigan.
403-406 Michigan Trust Bldg.
Phone 4267

 

and allowed. sankrupt sworn and exam-
ined before reporter. Fred G. Timmer,
trustee: bond $1,000. Meeting adjourned
no date

July 20. On this day first meeting of
creditors was held in the matter of J.
Amuel Baltzer, Bankrupt No. 4938. Bank-
rupt present in person and by Campbell
& Campbell, attorneys. Mr. K. B. Mat-
thews, attorney, present for creditors.
Claims proved and allowed. Bankrupt
sworn and examined before reporter;
transcript ordered. Fred G. Timmer,
Grand Rapids, trustee; bond $100. Meet-
ing adjourned no date.

July 22. On this day hearing upon
notice to creditors of composition was
held in the matter of George F. Cornell
and Walter L. Cornell, doing business as
Cornell & Son, alleged bankrupt No. 4940.
Alleged bankrupts present in person and
by Fred P. Geib, attorney. Creditors
represented by Hilding & Baker, Dilley
& Dilley, and Knappen, Uhl, Bryant &
Snow, attorneys. Claims filed only. Al-
leged bankrupts each sworn and examin-
cd before reporter. Attorney for alleged
bankrupts stated he will file written of-
fer of composition of 20 per cent. cash.
Hearing adjourned to Aug. 1 to enable
ereditors to accept or reject offer of
composition.

soo? —
The gods never raise up a great

leader just to give soothing syrup.

     
   
   
      

AMERICAN
HOME

SECURITY

° BANK °

Under the Tower Clock
On Campau Square

 

loaned.

 

 

SYMPATHETIC

Bankers who take a sympathetic
interest in the business of their
customers help more than by mere
loaning of money. Such an interest
has helped many a company prosper

and grow far beyond the amount

WOOL

GRAND RAPIDS SAVINGS BANK
“The Bank Where You Feel at Home”

17 Convenient Offices

 

 

 

 

   

   

12

MICHIGAN TRADESMAN

July 27, 1932

 

RETAIL GROCER

Retail Grocers and Meat Dealers Associa-
tion of Michigan.
President—Paul Schmidt, Lansing.

First Vice-President — Theodore J.
Bathke, Petoskey.

Second Vice-President — Randolph
Eckert, Flint.

Secretary — Herman Hanson, Grand
Rapids.

Treasurer—O. H. Bailey, Sr., Lansing.

Directors—Holger Jorgenson, Muske-
gon; L. V. Eberhard, Grand Rapids; John
Lurie, Detroit; E. Hawley, Battle
Creek; Ward Newman, Pontiac.

 

First Loss Is Always Least Loss.

The California peach control pool is
disrupted. Did you know it? I got
the news on July 7. What does that
mean to grocers? Let us glance into
a hustling, progressive store, a store
in which lots of goods are sold and
which is highly profitable, for our
answer.

Here I find a stack of fancy grade
lemon cling peaches, 2% cans, marked
three for 49c; seven for $1; $3.48 per
case of two dozen. Let us note those
fizures carefully. There is a com-
plete merchandising preachment lodg-
ed therein. Let the grocer speak.

“Men see those prices and they re-
mark that I am crazy. The goods
cost me $1.85 per dozen and here I
am selling them by the case for $1.64.
Sut disruption of the peach control
pooi already has resulted in conditions
so that I can replace the goods to-day
for $1.35. Why wait- Let me gain
prestige among my _ customers by
showing reduced prices first. I don’t
want to trail behind. And we all know
the ifirst loss is the least loss. In
fact, such tactics as you see here will
turn my apparent loss into actual
profit.”

All over the country are grocers
who paid the equivalent of $1.85 for
such peaches. The  preponderating
majority will not change figures until
they have to buy again. What a pipe
for the wakeful ones—chain or indi-
vidual.

Such markings as I quote evince
merchandising sense. Three cans for
49c sets a price just over 16c per can.
One can is therefore 17c. Seven for
$1 yields a ratio of just over 14c—
tempting to any buyer to take the lot
At $3.28 per case the cost
is 1324c per can. On any analysis you
like, such sales plans will move more
goods in larger lots, thus cutting over-
head and handling costs; and it is cer-
tain the consumer will use what she
owns in preference to purchasing
something else—hence more rapid con-
sumption of these peaches.

When the hundred odd cases are
cleared out—as they will be in a hurry
—new goods will cost $1.35 or less;
and there will be the breathing spell
while customers consume what they
own, giving time for all suitable re-
adjustments in pricings of new goods.
This plus money turned rapidly, cus-
tomers cinched to the store, good will
enhanced.

Further on I find canned pears
marked ‘five for $1—truly 20c each, but
psychological impulse to buy the five
cans. Pineapple six for $1; cots, six
for $1; fruit salad, three for 90c; to-
matoes, seven for $1; kraut, eight for
$1; small pineapple nine for $1; Sweet
peas and a number of other items,
four for 75c; asparagus tips, three for
75c; and another pineapple, seven for
/5c.

of seven.

Several of those prices can be
broken into small bits—eight for $1,
for example, is two for 25c. The point
is that every one of them hints strong-
iy at a round purchase, and the grocer
tells me it works.

Anchovy paste never has been a
rapid mover and large Portuguese sar-
dines have sold rather slowly. But
anchovy paste, which formerly cost
$2.25, now can be bought for $1.35 and
the sardines formerly worth about 22c
per tin are now available at $10 per
case. These last will be priced at six
for $1, figuring 16%c per tin retail—
and on such pricing they will move
out fast.

[t will be observed that I am not
talking about mysterious things. I am
not writing about purchase oppor-
tunities open only to .large buyers.
There is here no special advantage ac-
corded to chains. J am writing about
wide open opportunity at everybody's
command to buy and sell on a basis to
yield profit. More: We can thus move
goods with profit and build added
good will and prestige simultaneously.

There is no trick about it. There is
never any trick about such things.
But there is the absolute requisite that
the merchant be wakeful, alert, prompt
to jump for his chance and grab it.

How dangerous humor, genuine or
spurious, may be is hereby illustrated.
I ate lately at a little restaurant where
I saw three signs on the wall. They
read:

“We own this joint, but we take or-
ders from everybody.”

“We serve hard boiled eggs. Sit
down.”

“If you find a fly in your soup, why
make a fuss? A little fly can’t drink
much,”

The first two were altogether happy
—left only good humor and pleasing
impression behind them. But the last
—well, that really spoiled the others.
We must beware how we try to mix
fun and business.

Late news from the back-country of
the United States is that small gro-
cers have been taking a hard licking.
Grocer of the future will be larger and
better. If he is better he will grow.
But let us not be discouraged. This
always has been true. It seems ag-
gravated now because grocers have
sprung up like mushrooms during the
last few years, conditions having
greatly favored such development.

A notable development recently has
been the voluntary chain with real
merchandise plans back of it. Many
are now in practical control of the
merchandising and display, as well as
the purchases of the membership. Thus
they move as an effective unit. Thus
only can they attain their best results.
Let it be remembered, just the same,
that whether within or without such
an organization, that grocer will pro-
gress fastest and go farthest who
knows for himself precisely where he
is going and why he is headed that
way. There is no substitute for exact
knowledge.

When conditions are perplexing men
are prone to revert to plans long since
proved unsound of which they are ig-
norant. Prune farmers in California
are now getting about lc per pound on
the average. That does not return
production cost. One who has such

things at heart is a strong advocate of
some artificial “control” whereby the
farmer will always get a minimum of
5c. But we who are close to that in-
dustry know that a 5c minimum price
would shortly fill our entire country
with prunes.

Leave it to automatic economics to
solve such problems. The way is
shorter and better by that route. Small
prunes are now being retailed at 5c
and less per pound—25 pound boxes
for 95c. That serves to encourage prune
consumption and moves the surplus
without prompting any prune grower
to set Out an extra tree.

I have written about this before. It
should be written about and talked of
widely. For I see the Democratic
platform includes a plank for the
“executive control of crop surpluses.”
Let us all pray to be safeguarded
against any such activity in Washing-
ton. We have retired Brookhart—
thanks be. What we need now is to

 

retire every other amateur economist
in the National Capitol, and let the
law of economics, which works as in-
evitably as the law of gravity, operate
freely.

If we have forgotten how that. works
out, let us re-read Gulliver’s Travels.
There never was a better answer to
most hairbrained schemes.

Paul Findlay.

Beech-Nut

COFFEE - PEANUT BUTTER
CATSUP - BUTTER WAFERS
TOMATO JUICE
TOMATO JUICE COCKTAIL
and other foods
of exceptionally fine flavor
BEECH-NUT PACKING CO., CANAJOHARIE, N.Y.

 

  
 
 

 

THE Pern ORDER STAND-BY

oar
\thy VALLEY ie MILLING CO.

White

 

‘ZGrend Rapids, Mich. ——

 

> <>. ——_ see. deli» tht F
1 So ” Sh anys Ni
ae a - wh) ALY “
yy — i. eS a
a a

 

 

 

 

Products of
STANDARD

 

 

Just remind
your customers

that you sell them

OYAL Quick Setting Gelatin and

Royal Chocolate and Vanilla Pud-
dings, because of their high quality
and ease of preparation, are preferred
by housewives everywhere.
in on this already created demand, all
you need do is let your customers
know that you sell them.

So, recommend Royal
every customer.

ROYAL
DESSERTS

BRANDS

To cash

Desserts to

 

INCORPORATED

 

 

 

 

 

 

a gy

seh a see

As na ARN RRA

eo -

 

ie

oa

 

sears

semnemevaonant i

Dn.
a

 

July 27, 1932

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids

Vice-Pres.—-E ¥. Abbott, Flint.

Secretary—E. J. La Rose, Detroit.

Treasurer—Pius Goedecke, Detroit.

Next meeting will be heid in Grand
Rapids, date not decided.

 

Would Have All U. S. Cut Meat Alike.

Taking notice of recent protests by
retailers that the Government’s re-
ports on comparative retail prices in
different cities made it appear that in
cities where higher prices were shown
the retailers were not following the
trend of livestock and wholesale prices
B. F. McCarthy, Senior Marketing
specialist of the Bureau of Agricul-
tural Economics, New York City,
points out the difficulties in present-
ing comparable prices, and suggests
that standard cutting and trimming
practices would be helpful in this con-
nection.

Mr. McCarthy’s discussion of the
question follows:
“The Livestock, Meats and Wool

Division, as most of you know, con-
ducts market reporting and grading
and stamping services. It is quite
logical that retail meat prices should
be collected and disseminated. There
is a broad demand for such informa-
tion from vitally interested persons.
When livestock prices are low, as
they have been for some time, produc-
ers want to know what part of the con-
sumer’s dollar they are receiving and
what part is retained by retailers,
packers and other agencies. Producers
are expressing themselves through
their organization representatives and
as individuals, and there is no mistak-
ing the feeling on their part that they
have a very legitimate interest in
having the product which they produce
passed through to consumers as effi-
ciently and economically as possible.
Many of them have had to sustain
heavy losses since meat prices and
other animal products commenced to
decline, and they want to be sure that
no agency prevents them from getting
as much for their product as economic
conditions permit, and that no one re-
stricts its use by demanding excessive
profits.

“The Division collects retail meat
prices from large and small chains and
single store operators, An effort has
been made to select retailers whose
prices are representative for the kind
of business they are doing and the
grades of meat handled. Release of
this information has brought to the
attention of many retailers and others
a lack of comparability, grade for
grade, between New York and cities in
the Middle West—Chicago and Kan-
sas City. What might be termed a
storm of protest recently came from
the Retail Meat Dealers’ Association
representatives in New York and Chi-
cago because New York prices were
so much higher that it made it appear
as if New York retailers were failing
to follow the general trend of livestock
and wholesale meat prices. Among the
things brought out as a result of dis-
cussion were: the higher wholesale
values for meats at New York, due to
transportation costs and local slaugh-
ter, to supply a large kosher demand;
variance in cut-out of salable cuts in
relation to carcass weight, due to dif-

MICHIGAN TRADESMAN

ferent cutting methods jin different
cities; higher operating expenses at
New York, and other things. The as-
sistance received by the Department
from Association officials has been
much appreciated and it is felt that
this branch of meat market reporting
is being strengthened as a consequence.

“Studies to date show very clearly,
difficulties to be overcome in present-
ing comparable retail meat prices for
large consuming centers in the United
States. Standard cutting and trim-
ming practices would be very helpful.
This has been advocated by the As-
sociation in the past but little of a
permanent nature has, apparently,
been accomplished. If one city sells
meat with bones in while meat sold
in another city is free from bones, re-
tail prices for the two cities are, ob-
viously, not comparable. As long as
one market trims meat before weigh-
ing while another weighs the meat and
trims it afterwards, there is equal lack
of comparability. The things men-
tioned might ‘be explained on reports,
but before price comparisons would be
of value considerable understanding
and figuring would have to obtain.

“It is fully realized that changes in
cutting and trimming methods are not
easily brought about, and it is ques-
tonable whether customs in the trade
and consumer preferences, as they
now exist, make it desirable. But I
believe it is a matter which should be
given consideration and if it were
found practicable to have comparable
cutting and trimming methods, it
would be very helpful to a retail mar-
ket reporting service and beneficial to
retailers.

“Tn the absence of comparable meth-
ods of retailing, each city (and in fact,
each type of store) in reality stands
apart from others that do things dif-
ferently. Meat prices for such cities
and groups of stores in relation to
livestock and wholesale meat prices do
not have the advantages found in other
market reporting work.

“Prices from which reports are com-
piled are those actually sent in by re-
tailers themselves. In this respect,
this kind of market reporting differs
from the plan used for reporting live-
stock and wholesale meat markets. In
the latter case, reporters are on the
market during business hours and ob-
serve trading and interview many buy-
ers and sellers. I do not question the
accuracy of retail prices sent in by re-
tailers, and yet there is much dissim-
ilarity at times which is difficult to un-
derstand, even considering different
methods of cuttng and trimming. In
trying to bring about a better under-
standing of the problem and to fur-
nish a report consistent with grades
handled by different retailers we, as
occasion permits, visit stores and
study grades, type of business and
other essential things.

The problem has so many angles
that I am sure I could not hope to
cover all at this time. My chief reason
for discussing it is to better inform
you of the demand for the service,
how it fits into the meat industry and
to solicit your fullest co-operation in
furthering the work on a practical and
equitable basis. JI appreciate very
much the co-operation received from
those who have furnished prices and

would be glad to extend the list to in-
clude many not now reporting. I
should be glad to work with retailers
making tests and help as much as pos-
sible with a view to our mutual ad-

vantage. We need more carefully
supervised cutting tests.”
>>

A Business Man’s Philosophy.

One way to startle people is to coin
a lot of new words or use unfamiliar
words to describe old ideas and
processes,

The doctors were among the first to
impress people by using new words.
After a modern doctor has finished
telling a patient what’s wrong the
poor fellow goes home and writes his
will, although, if stripped of its excess
verbiage, the doctor may simply have
said, ““You’re in pretty fair shape for
a man your age. Your heart’s a trifle
off and your blood pressure is a little
high and you’re overweight, but you’re
in as good shape as four out of five
men.”

Another group of offenders is the
accountants. An accountant is a book-
keeper with a vocabulary. An ac-
countant can draw up a balance sheet
for an insolvent corporation and, to
nine out of ten ordinary ‘business men,
the company will look healthy. One

bank is doing a great public service
g g

by publishing its statement in com-
mon words and the result has been a
revelation to millions of people.
William Feather.
—__—_o @-@

Grocery Prices Reported Firmer.

A slight firming in the prices for
packaged and manufactured grocery
products was noted in the wholesale
market last week. The improvement
is attributed to trade campaigns against
price cutting now being carried on by
manufacturers and jobbers. Accord-
ing to reports, both corporate and vol-
untary chains are cutting down on the
number of “loss leaders” featured in
their stores and the larger independent
merchants have also co-operated in the
campaign. The demand for canned
goods and dried fruits continues ac-
tive, according to food brokers, and
further firming in prices is expected.

—_
Wall Paper Prices Unchanged.
Wall paper manufacturers adhered

to the previous year’s price levels in
opening the new lines of papers at
New York City last week. Although
no major changes in quotations were
announced, producers emphasized
higher quality goods in their displays.
Wall papers to retail at 25 to 35 cents
per roll, which were featured last sea-
son, comprise only a small percentage
of the displays this year. Most of the
new offerings are in the retail ranges
of 50 cents to $1.25. Bright colors are
stressed, and designs dating from the
French empire period are favored.
> > >

Slight Gain in Dry Goods Orders.

While dry goods wholesalers con-
tinued to operate cautiously in the
primary markets during the week they
increased their Fall
chandise slightly. Some wash goods
business was placed, although the
volume was considerably below that of
last year, and small initial orders were
put through on bedspreads. The un-
certainty in blankets continued, how-
ever, and while one or two mills mak-

orders on mer-

13

ing the new low-price styles were said

to be getting some business, others

were not so active. Immediate needs
in sheets and pillowcases were covered.
na

Jewelers Puzzled on Tax Payments.

Manufacturers of jewelry are con-
fronted with a difficult problem in
meeting the new excise taxes.
on terms running from three to six
months, producers ‘find that they are

Selling

liable for payment of a 10 per cent.
tax at the close of the month in which
the goods were sold. Efferts to per-
suade retail jewelers to pay 10 per
cent. of their bills in cash when the
goods are ordered have been unsuc-
date. Although some au-

thorities insist that the tax payment

cessful to

could be deferred until orders are paid

for, the majority of producers are
making payings promptly while await-
me 2 Government
authorities.

2.

Visible joints, use of battens to cover

ruling from the

them, are eliminated through a new
plywood wallboard. A new spline joint
is used to make an absolutely smooth
wall.

9

RUSKS

- make a wonderful! sales
franchise for dealers favor-
ing quality products popular-
ly-priced. And, too, POSTMA
RUSKS are made by reput-

able bakers established 50
years. Get in immediate
touch with the POSTMA
BISCUIT e@., GRAND

RAPIDS, MICHIGAN.

 

 

 

Store, Offices & Restaurant
Equipment
G.R.STORE FIXTURE CO.

7 lonia Ave., N. W. Phone 86027

 

 

FRIGIDAIRE

ELECTRIC REFRIGERATING SYSTEMS

P
RODUCT OF GENERAL moro

       

 

 

WITH
FAMOUS
COLD
CONTROL
AND
HYDRATOR

All
Models
on Display
at
Showroom

 

 

 

 

 

F. C. MATTHEWS & CO.

 

 

18 E. Fulton St. Phone 93249

*

 

 

14

 

MICHIGAN TRADESMAN

July 27, 1932

 

HARDWARE

Michigan Retall Hardware Association.
President—Chas. H. Sutton, Howell.
Secretary—Harold W. Bervig.
Treasurer—William Moore, Detroit.

Suggestions For the Hardware Dealer
in August.

In August, no matter how cautious
his buying may have been, the hard-
ware dealer faces the problem of dis-
posing of broken lines and odd lots of
hot weather goods. It is true, between
six and eight weeks of summer weath-
er, all middling warm and some ex-
cessively hot, still remain; but with
seasonable de-

People who

the end of July the
mand has slackened.
have gone thus far without buying re-
frigerators, ice cream freezers, screen
doors, hammocks and similar articles
will now argue that it is better busi-
until next

ness to postpone buying

year. For people are naturally reluct-
ant to tie up their money in hot weath-
er lines when a good share of the hot
weather is past.

Even this late the pushful and ag-
be able to sell
But by

gressive dealer
these lines at regular prices.
the middle of August the selling sea-

and the point is

may

-on is definitely past;
reached where, in order to make sales,
you must offer special inducements.

The temptation will probably be
strong to carry the goods over until
another year. But experience proves
that in almost all cases, it is better
business to sell when you can and for
what you can get, rather than carry
the goods over.

When goods are carried over there
is sure to be a certain amount of de-
preciation. The dealer also loses the
interest on his Any
money you can get out of these lines
now will help you to finance your
So that right now a

investment.

Christmas trade.
quick turnover of these lagging hot
weather lines is worth something to
you.

Express that something in terms of
price, and you will stand a good chance
of turning them over. Some time in
August a mid-summer clearance sale,
devoted to hot-weather lines, will be
a good stunt.

Your sale represents the rapid
liquidation of a loss that is almost in-
evitable if the goods are carried over.
On the one hand you can put the pros-
price ten or eleven
Against this set de-
charges, interest

pective selling

months hence.
preciation, storage
on investment and loss through lack
of funds to handle your fall and Christ-
mas trade as they should be handled.
The result of this simple problem in
subtraction gives you the approximate
figure at which to offer your hot-
weather lines right now, with the close
of the season a few weeks distant.

This cut in price compensates the
buyer for the limited use he will secure,
this season, of the article into which
he puts his money.

Now is the time to look over your
stock and see how the hot weather
Do what you can
in the next week or so to push the sale
of these lines at regular prices. Mean-
while, size up the general situation.
When you have gauged the probable
extent of the left-overs, you can tell
whether or not it will pay you td put

lines are moving.

on a special midsummer:sakevand turn

these odds and ends into ready cash.

If you do decide to put on a sale,
make it so resonant and striking that
it will advertise your store to the en-
tire community. A_ half-hearted sale
is worse than no sale at all. Play up
your big sale. Use it, not merely to
unload the left-overs, but to bring new
customers into your store.

I remember Brown—I’ll call him
that. He was a hardware dealer, and
almost religiously opposed to special
sales. But one season the weather
was bad. He faced the proposition of
carrying over a huge amount of stock.
And ke needed money.

“I guess maybe I'll try a sale,” he
conceded,

So he tried a half-hearted sort of
sale—five per cent. off this and two
per cent. off that, and not a real bar-
gain on the list. Nobody was inter-
ested. Brown took in a few dollars—
nothing like enough to meet his needs.

Then he got fighting mad. He
swore a blue streak. He told me,
afterward, that if he had been his
everyday sane self he wouldn’t have
done what he did.

“T’ll unload that
me,” he declared.

He picked out some articles to fea-
ture at less than wholesale. He made
slashing cuts on the rest. And to
finish the job, as he saw it, and com-
plete the irretrievable wreck, he ran
full page advertisements in the paper,
distributed hand bills all over town,
and then sat back to wait the reckon-
ing when the sale fizzled out, and he
had less money than ever to pay for
these things.

But the sale didn’t fizzle out. The
stuff went like a house on fire. Inside
two weeks, Brown had unloaded prac-
tically all his hot weather stock. He
had on hand a surprising amount of
real money. He had done a whale of
a business at a loss, but he had also
done 50 per cent. more business in
regular lines at a normal profit. More
than that, he had taken on a lot of new
customers; he had a string of stove
prospects for the fall such as he had
never known before; and he had laid
the foundations for an exceptionally
successful fall and Christmas trade—
and he had forever gotten rid of the
idea that a timely price reduction on
a few lines in order to get rid of them
spelled moral and [financial ruin.

There are a lot of indirect benefits
to compensate the dealer for the price
concession he makes on certain lines
at the close of the season; and he
should go strongly after these benefits.

In advertising, quote specific prices.
More than that, quote prices that will
hit the customer squarely between the
eyes. If you are going to sell these
hot weather lines late in the season,
you have to overcome the customer’s
natural reluctance to stir out of doors
and his further reluctance to put
money into goods for which, this year,
he will have only a limited use.

stuff if it breaks

So make your prices convincing; and
select at least a few loss leaders cal-
culated to rivet attention on what you
are doing.

Newspaper advertising, window dis-
play and show cards should all be
used liberally to boost the sale. Use
circulars and dodgers if you think
them necessary. Don’t waste money

in useless forms of advertising; but
don’t hesitate to spend it where the
advertising will attract attention and
get results. And remember, always,
the specific article, attractively de-
scribed and with a specific price on it,
is the sort of advertising that com-
pels buyers to come into your store
for a closer look. Once you get them
in, the rest is up to your salespeople.

But don’t forget the compensating
benefits. Seize the opportunity to
show regular lines at regular prices;
give prominence to your new fall lines;
demonstrate where you get the chance;
and get a line on new prospects and
endeavor to convert casual purchasers
into steady customers.

Victor Lauriston.

a
A Business Man’s Philosophy.

Gordon Selfridge, the London mer-
chant, told his stockholders that the
success of their department store rest-
ed on the buying power of the public.
He presented figures to show what the
effect would be of a reduction of spend-
ing power of one penny per day per
capita. The conclusion was impressive.

Barron’s, the financial weekly, made
a simlar calculation for the New York
City shopping area, which comprises
a population of 10,000,000 people.

A reduction in this district of two
cents a day would mean a total loss of
spending power of $200,000 a business
day, or $60,000,000 a year.

If the loss were increased to 10 cents
a day and extended to include all the
people of the United States, the an-
nual loss would become $3,000,000,000,
almost enough to buy 5,000,000 auto-
mobiles at an average price of $800
each.

Prosperity is supported by narrow
margins. A slight gain in purchasing
power is felt in every industry, a slight
loss upsets the budget of every busi-
ness house. William Feather.

—__> +. __—
Summer Hardware in Demand.

Warm weather this week revived
the demand for Summer hardware
supplies and retailers re-ordered heav-
ily on beverage sets, electric fans and
a wide range of other goods. The ac-
tivity on seasonal merchandise inter-
rupted the purchase of Fall goods
scheduled for this week by many
steres. Jobbers’ stocks of Fall goods
are practically complete and they ex-
pect to book a considerable volume of
business next week. Demand for build-
ers’ hardware continues at a low point
and manufacturers admit that there is
little likelihood of any improvement in
sales for some time to come. To date
the sale of builders’ goods has been
confined to products required for re-
modeling and repair work in offices
and homes.

Glass Demand Continues Quiet.

Demand for glass and glass prod-
ucts continued through the week, with
little if any variation from its previous
slowness. The inactivity existing in
practically all the markets consuming
glass products throughout the past six
weeks has been marked by a total lack
of substantial signs whereon sound
estimates of the future course may be
based. Demand for the Fall trade,
however, is expected to make August
more active. Shipments of glass prod-
ucts in July are expected to reach
close to the lowest mark in forty years.

2 +
Men’s Wear Activity Declines.

Retail activity in men’s clothing and
furnishings declined last week and the
total volume is said to be substantially
below preceding weeks of this month.
Unpleasantly warm weather and the
fact that consumers appeared to have
stocked themselves up for the time
being on low-price suits are considered
major reasons for the decline, in addi-
tion to the fact that Summer dullness
in business has reduced demand con-

siderably. Clearance sales on furnish-
ings attracted some response, with
shirts, neckties and vacation items

moving in a fair way.
>
China and Glass Ware Buyers Here.
Trade events scheduled in the East-
ern market this week and next are at-
tracting a large number of buyers of
china and glassware to New York
City. In the showrooms of the china
and glassware trade special displays
have been arranged -by sales agents.
Several new patterns in low-end din-
ner sets were brought out last week
and are offered to retail around $3.50
for 32 piece sets. Floral decorations
are featured in the new _ patterns.
Square dinner plates continue in favor.
—_»+>___
Hose Strike May Strengthen Prices.
The reported shut-down of eighteen
hosiery mills in the High Point (N. C.)
district through labor strikes will have
a serious effect on immediate business
if the curtailment proves of any dura-
tion. Since the High Point district
contains some of the largest mills in
the South producing cheap hosiery,
any prolonged shut-down will have a
Strengthening effect on _ prices, as
even stock goods cannot be moved
from the mills on account of the in-

famous methods of the union strikers.
— 2.2 >____

Your customers are your competi-
tor’s prospects always. Do you make
the same effort to hold them you did
to get them? sae

——_>-.___

Correct this sentence: “And after we
are married,” said she, “I want you to
keep right on doing the things you
enjoy most.”

 

DAILY OVER-NIGHT.

Associated Truck Lines,

GENERAL OFFICE
215 Oakes St., S. W.
Grand Rapids, Mich.

Phone 9-3307

 

 

 

CHICAGO---GRAND RAPIDS ROUTE

Merchant Freight Transportation with Store Door Service.

Direct connection for all points in Michigan via

Southern Mich. Trans. Co.
GRAND RAPIDS MOTOR EXPRESS COMPANY

Michigan Public
Utilities Commission
Permit No. 157

All shipments insured.

Consolidated Freight Co.,

CHICAGO TERMINAL
1235 West 21st St.

 

PHONES

CANal 6970 - 6971 - 6972 |
5

 

 

 

at

 

 

 

 

 

 

 

 

ot

 

July 27, 1932

MICHIGAN TRADESMAN

15

 

DRY GOODS

Michigan Retail Dry Goods Association.
President—Geo. C. Pratt. Grand Rapids.
First Vice-President—Thomas P. Pit-

kethly, Flint.

Second Vice-President—Paul L. Proud,

Ann Arbor.

Secretary-Treasurer—Clare R. Sperry.

Port Huron.

Manager—Jason E. Hammond, Lansing.

 

Are Striking Feature of
Frocks.

There is no question about it—girls
are going to adore the Autumn styles.
The mode seems designed for young
things, for the cigarette silhouette has
climbed into the saddle and probably
nothing will unseat it this Fall.

The most delightful factor about the
clothes seen at this time in New York
is that the austerity of the silhouette
allows the imagination full sway in the
development of those extra touches
that give clothes their dash. In the
dresses and suits that girls are bound
to like, these accessories of fashion
concern themselves largely with the
upper part of the body—collars, scarfs,
sleeves, shoulder treatments. Scores of
practical everyday dresses have the
suggestion of a ruffle over the shoul-
ders or a wide collar (the Summer’s
pique madness continues to express
itself in large collars and narrow neck-
bands for Autumn) having a bit of the
military snap of an epaulet.

Sleeves are temperamental; some are
quite puffed up with their own im-
portance. They have tucks or bias
folds that shoot them out at right
angles to the shoulders, and not a few,
by way of defying modernism and its
classic tendencies, declare’ themselves
frankly for Victorian frivolities, by
bursting into sentimental fullness at
the top and tapering into a restrained
tightness at the bottom.

The mode is sensible indeed! It does
not let itself in too extensively for
giddy last-century capers, except for
dressy occasions. An example is the
black coat—a most entertaining wrap
that will put the young modern who
wears it into a party frame of mind the
moment her arms slip into its inflated
sleeves. It is different from anything
seen in recent seasons. The sleeves,
because of the stiffness of the velvet,
stand away from the shoulders; the
neck line, straight at the base of the
throat, follows the high tendency of
the present styles; the two big jeweled
clips accentuate the increasing use of
these ornaments for all wear. As if in
defiance of the grown-up dignity of the
upper part of the coat, which looks
like those grandmother wore when she
had a daguerreotype made, it stops
above the knees without even the
slightest inclination to flare, thus con-
forming to the modern straight and
youthful silhouette.

Evening wraps have been manifest-
ing a tendency to cover the dress,
literally enveloping the wearer from
chin to hemline, or to finish some-
where in the vicinity of the waist.
Both types are still popular. It is
certain that short wraps will not lose
one iota of their fashion hold for early
Autumn. Two other models belong
to the short mode, one an adorable
quilted velvet cape, black lined with
absinthe green, that has a (fitted shoul-
der and a standing collar, the other a
quaintly ruffled two-tiered affair, in
carmen velvet.

Sleeves

To revert to sleeves. The leg o’
mutton motif is played in many keys.
We have seen it in jumper dresses
having bright silk blouses of foulard,
or necktie silk in bright checks or
smali Persian patterns. Very chic is
the black and white frock, of which the
blouse is one of the new heavily crinkl-
ed crepes that look as if they were
shirred and the dress of a black more
moderately crinkled crepe. The sleeves
are very full and yet not in the least.
awkward, It is the type of dress a girl
will like for luncheon in town when she
wears her first Autumn hat and throws
a fur piece jauntily about her shoulders.

Many a pretty woolen frock was
seen as models paraded. Wools of all
kinds and sorts, sheer, lacy and soft
ones for practical daytime wear. As
an example of how a sheer wool can be
successfully handled, a dress of moss-
green particularly popular. It is what
is spoken of as flecked wool, implying
that its surface is broken by an uneven
dot in the weave. The style of the
dress is in its detail. The neckline,
with its edging of white, the silver
buttons down the front, the well-
designed ornaments on the belt, and
the pockets give it cachet.

“Decidedly gray is coming in,” said
one of the outstanding New York de-
signers of girls’ togs; “gray and those
neutral shades that we associate with
English sports clothes, for the Eng-
lish mode is making itself more than
ever felt this Autumn.” Two examples
prove this point. One is a gray gown
of shell and twine knit wool, the other

a tweed suit in tan and brown. The
former is gray and has large jade
green buttons to ornament it. The

checked suit is made with a jacket
dress and a swagger coat. A pleasing
detail is found in the shirt-like vestee
and cuffs, both detachable, of striped
cotton. One more word about wools;
there is a line of them which for soft-
ness of finish rivals the pelts of the
whole category of household pets; as
a matter of fact, one of the softest is
called rabbit’s wool.

According to present indications,
velvets will triumph for afternoon and
evening. Black velvet, with a touch
of white lace, is exceedingly swagger.
The lace is introduced as collar, deep
cuffs or even in ruffles that take the
place of sleeves. A charming model
fits like the paper on the wall; merely
a suggestion of Irish lace is used to
finish the neck in a dainty standing
collar,

A new kind of velvet made to meet
the carefully calculated budget has
made its appearance. It has the stiff-
ness of Lyons velvet and is not as
costly. Those gowns that affect the
Victorian mood need the formal treat-
ment that only a firm velvet can
achieve. One or two interesting
models in this type of velvet have the
lampshade silhouette, the close prin-
cess fit with a flare at the feet. Another
that must be made of a velvet with
body is popular. Its sleeves are its
unique feature; they are made of loops
and are held out by stiffening. The
neckline, too, is amusing, with its
clusters of gathers that lay a ruffle-
like fullness at the base of the throat.

Many satin gowns were seen, lots
of them in white. We noted some
black ones with tops in bois de rose,

and liked them. Debutantes making
their bows to society this early Fall
will find evening gowns trimmed with
coq feathers good fun; there is about
them an air of sophisticated gayety.
One in white canton
with the carmen velvet cape previously
mentioned. There are large bunches
of carmen coq feathers on each shoul-
der.—N. Y. Times.
>.> ____

Certain Linoleum Prices Lowered.

Price 15 per
cent. on certain gauges of battleship,
jaspe and and cork
carpets were put into effect last week
in the hard surface flaar coverings field.
The gauges selected for reduction are
slow moving types which are believed
to be out of line with prices on other
linoleum products. The _ reductions,
according to executives of leading fac-
tories, are not considered as an indica-

crepe is worn

reductions averaging

plain linoleums

tion of weakness in the market, since
they do not affect such major volume
items as figured, inlaid and_ light-
weight linoleums or felt base products.

Velvet Prospects Cheer Milliners.

Manufacturers of millinery are en-
couraged by reports that the majority
of foreign hat models reaching the
this
prominently for Fall.

country season feature velvet

Producers have
large stocks of velvets. imported last

year for use in the manufacture

hats. They were forced to hold these
stocks when the volume of sales de-
clined. With outstanding foreign de-

signers sponsoring velvets, the manu-
facturers see an opportunity of realiz-
valued at

ing on the goods, which are

thousands of dollars and which are

now stored in bonded warehouses.

Se
Work For Both.

College Boy
Well, dad, I

farming for you to dig into.

(home for Summer):

bought some books on

Dad: Yeah, and I’ve bought another
eighty acres for vou to dig into.
———_»~-~.__
No sale is ever completed: until the
money has been collected and the cus-
for more.

tomer has come back

 

IT’S

 

MICHIGAN BELL
TELEPHONE CO.

 

VACATION TIME
IN MICHIGAN

Tell those who live in less favored states of
Michigan’s sandy beaches, her forest trails,
historic spots rich in Indian lore, her peerless
summer climate and unequalled facilities for
the enjoyment of every sport.

The millions of dollars spent each year by
Michigan’s thousands of visitors add to the
prosperity of the state. Let us also spend our
own vacations in Michigan this year, thereby
contributing still further to its prosperity.

And wherever you go, dispel worry by telephon-
ing home and office frequently. Call friends
to tell them when you will arrive.
Telephone ahead for hotel accommo- F
dations. Long Distance rates are low.

RR

y
2

Cat

 

 

 

 

 

16

HOTEL DEPARTMENT

The Great West Builds Monument To
Friendship.

Los Angeles, July 23—One of the
largest restaurant chains in the coun-
try shows somewhat increased profits
for the first half of the present vear on
slightly lower sales. Thus indicating
that the management has established a
fair margin of profit on sales—some-
thing which altogether too many
feeding places have, in the past, failed
to do. One of the reasons for the fre-
quent changes in restaurant operation
is that in the past the operators have
attempted to give t the patron just what
he wanted at the price he was willing
to pav without regard for consequenc-
es. No real business enterprise can
keep within the black by such methods,
any easier than they can keep out of
the red by overcharging,

 

I made some mention recently
about it being an error to imagine that
the occasional hotel guest was con-
stantly on. the lookout for “home com-
forts’ when away from home. Here
are some of the comforts which he
would probably find in his hotel ex-
periences which he would not encoun-
ter in his own home: 1. Such service
as you could not find in the home of
anybody save a millionaire, and a
rather extravagant millionaire at that.
2. Hot water every twenty-four hours
of the day. More comfortable beds
than there are in most homes and a
more frequent change of linen. 4, A
clean bath tub with a profusion of
luxurious towels such as no_ private
home can afford or, let us say, few.
5. Immunity from telephone calls and
interruptions he doesn’t care for. 6.
The realization that almost any ec-
centric wish may be accommodated at
almost any hour.

Reminiscing on the changes in hotel
operation in the past decade or so,
whenever I see a sign: “Ham and
eggs, 35 cents, | am always reminded
of the old days. For years and years
this was the standard price for that
commodity, but strange as it may
seem, it has withstood all the changes
of time. Throughout inflation periods
and depression periods the price of
“ham and” has remained at 35 cents
and I presume will continue to do so
until time is no more. Some restau-
rant men have had the hardihood to
tack on a nickel or so, just when there
has been a scarcity of hen fruit, but
they are frowned upon, and readopted
the old standards. What that really
means can be more readily understood
when it is explained that when the
price was established there was 2 more
stable price prevailing upon the choice
cuts of ham. Now they are less stable,
and the same might be said of eggs.
But the same old price has been in
vogue, probably justified by the fact
that the demand is uncertain, and the
bother of preparing is always about
the same consideration. So it seems
the price will continue to stand while
beefsteak, “sinkers,” and many other
items on the bill will fluctuate. I say
“almost,” for there is one article—
coffee—seems to have had its price
stabilized by the usage of years. A
couple of years ago, at a Wisconsin
hotel convention, one operator told his
colleagues that he was going to “break
the ice” by advancing the charge for
a cup of Mocha to 10 cents, and it
would make a difference of $2,500 in
his pocket annually. A while ago I
met him out here in Los Angeles and
promptly asked him about it. He tried
it out for a few weeks, found it was a
drawback, tacked the extra nickel on
something else and quiet was restored.
Every business institution is entitled
to make a reasonable profit on its mer-
chandise sales, but sugar is usually
handled and sold for advertising pur-
poses at cost or less by the grocer, and
5 cent coffee is the hub around which

MICHIGAN TRADESMAN

the restaurant man must base his pub-
licity efforts.

Movie actors and executives receiv-
ing salaries of $1,500 per week and
over have been notified of a cut of 35
per cent. at one of the Hollywood
studios. It will be a hard summer for
the peor wretches trying to eke out a
miserable existence on a thousand per
week. But they might just as well get
used to it; before the cuts are done
the motion picture industry will be
leveled out with the salaries paid in
other industries.

Some of the best stories told about
California are really jestful ones and
play upon California’s loyalty, but
eventually they react and reaffirm the
frequently made statement that ‘“‘every
knock is a boost.’ Much I have said
in praise of California, and much more
I hope to be justified in saying in the
future. This particular chapter is
something I have had in mind for a
long time and I believe is a fitting ap-
plication of the results of some very
careful study on my part. It is pre-
pared conscientiously and without
prejudice. Later on I shall essay some
facts in the nature of criticism, to
which will be given the same careful
study. Calfornians, otherwise known
as “native sons,” are always profound-
ly confident that all visitors to Cali-
fornia will ultimately fall to the magic
of her charms, and why should it not
be so, when one realizes that the old-
time adage of “many a true word is
spoken in jest,” 1S sufficiently exempli-
fied in this instance. But appropos of
all this, one is reminded that most re-
markable of facts in conjunction with
the loyalty of Californians, the state
is, to a great degree populated with
adopted sons and daughters. The
native born rarely shows greater de-
votion or more staunch loyalty than
does the adopted one.. Coming into
California from any country or city
in the world, one is somewhat amazed
to find that he immediately encounters
fellow countrymen or fellow towns-
men, no matter where he may hail

from. Somehow, too, fellowship is
more quickly established than in
Eastern environment. The Great

West has endowed her people with a
spirit of kinship that is building up a
monument to Friendship. One might
easily imagine those early explorers
or Spanish colonists who first set foot
on California soil nearly four centuries
ago, or those devout Franciscans who,
following them in later years and
founded religious structures up and
down the coast, found here a promise
of friendliness to the world at large.
At different periods in the history of
California, different sections have at-
tracted the enterprising eyes of the
world and emanating from each fresh
endeavor, whether it may have been
the famous gold rush, irrigation pro-
jects, sunshine and roses, or what you
will, the results have been continuous-
ly progressive until there is to-day
builded on the far vision, sacrifices
and efforts of valiant pioneers and ad-
venturesome predecessors, a . great
state, a place rich in realization and in
illitimitable future promise. All the
traditional romance of California, the
Vivid “razzing,” if you might call it
such, the local viewpoint prognostica-
tions, these and a thousand and one
other things, have actually seemed to
work together for the glory of the
state. But be that as it may, the Cali-
fornian contends that it is not due to
things that have been or to things that
are to be, but due to the inherent and
irresistable lure of the land itself that
California has become great. Every
citizen seems to feel a proprietary
pride in the abounding beauties of the
great commonwealth and, I have said
before, and desire to reiterate now,
that I have absorbed much of this
enthusiasm, which is my excuse at this
time, for explaining certain gushing
statements I have made from time to
time. But for all that I am reserving

the right to criticize as well as praise
from time to time. Many of my East-
ern friends have accused me of preju-
dice; this is for the purpose of setting
me right in their estimation.

 

Some systematic operators are now
paying good money for the inspection
of their hotels by outside individuals
who style themselves “hotel doctors.”
They make criticisms accompanied by
practical suggestions, and if the oper-
ator is wise, he carries them out to
the best of his ability. I know a very
successful Michigan resort operator
who yearly installs a society “bud” in
his establishment, for the sole purpose
of finding out just what his guests
think of his service—something he
would have small chance of discover-
ing himself owing to the reticence of
patrons. When his inspector reports
adverse criticism to him, he at once,
without embarrassing anyone, pro-
ceeds to make corrections and he re-
ceives many compliments for alleged
thoughtfulness.

One hoiel journal intimates that the
price charged for strawberry short-
cake in many catering establishments,
is inadequate. If the “delirium” con-
structed on French pastry order, is
what he is referring to, may be so. It
is rather more or less of a souvenir
and as such might be priced accord-
ingly, but I would hate to pay the
price. When it comes to the good,
old-fashioned kind, made out of short
biscuit dough, covered with oodles of
ripe berries, why then there is a
chance of its being under-priced, es-
pecially as epicures regard it as in-
valuable.

 

In the matter of cashing checks for
strangers it is well for hotels to be
emphatic, something along the line of
the observation confronting the guests
in an Arrow Head Lake hotel, that

We will crank your car,
Or hold your baby;
We cash no checks—
And don’t mean maybe!

Or similar to the restaurant which
put up the sign that ‘we have an ar-
rangement with the First National
Bank whereby they serve no food and
we cash no checks.”

 

 

The bondholders at interest in the
Whittier and New Whittier Hotels, at
Detroit, have finally arrived at an
agreement to merge the two proper-
ties into an organization to be known
as the Whittier. Fred M. Crosby,
formerly in hotel operation in Chicago,
and also with Hotel Huntington, Pasa-
dena, California, will have charge of
the combined properties. The orig-
inal Whittier has 416 rooms, and the

 

CODY HOTEL

GRAND RAPIDS

RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

July 27, 1932

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire ofty block of Hospitality’
GRAND RAPIDS, MICH.

Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop

 

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms -t- 400 Baths

RATES
$2.50 and up per day.

 

 

Park Place Hotel

Traverse City
Rates Reasonable—Service Superb
—Location Admirable.

GEO. ANDERSON, Mgr.
ALBERT J. ROKOS, Ass’t Mor.

 

 

New Hotel Elliott
STURGIS, MICH.
50 Baths 50 Running Water
European
D. J. GEROW, Prop.

 

 

HOTEL

wk A ee

Universally conceded to be one of
the best hotels in Michigan.
Good rooms, comfortable beds, ex-
cellent food, fine cooking, perfect
service.

Hot and Cold Running Water and
Telephone in every Room.

$1.50 and up
60 Rooms with Bath $2.50 and $3
HENRY M. NELSON, Manager

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $2.00 and up
EDWARD R. SWETT, Mgr.
Muskegon “fe Michigan

 

 

 

 

Hotel and Restaurant
Equipment
H. Leonard & Sons
38-44 Fulton St., W.
GRAND RAPIDS, MICH.

 

 

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

GEO. W. DAUCHY, Mgr.

 

 

Columbia Hotel

KALAMAZOO
Good Place To Tie To

eee

—

“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous
patronage implies.”

HOTEL ROWE

Grand Rapids, Michigan.

ERNEST W. NEIR, Receiver.

 

 

 

 

 

 

 

 

 

 

i

 

 

 

 

 

-

July 27, 1932

MICHIGAN TRADESMAN

17

 

new section 425. John F. Conroy
opened the original section, and Harry
Price, with Hotel Durant, Flint, was
in charge of the new Whittier until a
short time ago.

The well-known Blackstone Hotel,
Chicago, one of the most exclusive
caravansaries in that city, and operated
jointly with Hotel Drake, by the
Drake Brothers, has passed into the
receiver's hands, with Tracy C. Drake
in charge.

 

David J. Martin, manager of Web-
ster Hall, Detroit, has made several
changes in his staff recently. William
Moran and C. W_ Danielson, formerly
with Hotel Statler, have joined the
desk forces of the former institution.

That diminutive body, Mrs. Belle
Thomas, who has been assistant secre-
tary of the Detroit and Greater De-
troit Hotel Associations, for a long
time, has been made president of the
Women’s Auxiliary of Detroit Char-
ter of Greeters No. 29, and I opine
that she will make some president.
She certainly is wonderfully popular
with the Michigan folks.

F, D. Hawley, for the past several
vears auditor of Hotel Durant, Flint,
under Manager Lloyd Robinson, has
resigned to become auditor of Hotel
Bradford, Boston, one of the members
of a chain of which the Durant is a
link.

The Supreme Court of New York
has handed down a decision on a point
of hotel ethics which has’ bothered
operators for a long tme, but whch is
of vital importance to the craft: “A
rule of a hotel, prohibiting women
who are not guests or employes from
occupying any of the private rooms, is
a reasonable and proper regulation,
and a traveling salesman who used his
room in a hotel for the purpose of
exhibiting his samples, and while using
it, took to his room a customer who
wished to inspect these samples and
was accompanied by his wife and
sister-in-law, cannot complain of the
management in requesting that the
ladies leave the room, notwithstanding
the indignity so incensed the customer
that he refused thereafter to have any-
thing to do with the salesman or his
goods; nor can the house by which
the salesman is employed recover for
loss so sustained.”

 

Out on Beverly Boulevard, at num-
ber 7266, to be exact, is one of the
White Spot restaurants, operated as a
link in a chain of several by Mrs.
Shirley E. Hall and Arthur R. Bowen.
Probably I have been more familiar
with this institution than any other in
Los Angeles, because I have resided
during a greater period of my stay
here, in close proximity to same. When
it was originally started several years
ago, its seating facilities were about
equally distributed between table and
counter service, and while it was de-
servedly popular, its operators were
not entirely satisfied with the profits
derived from its operation and made a
careful survey to try and discover the
whys and wherefors thereof. By actual
observation it was discovered that the
counter service was by far the most
popular, so a short time ago they dis-
carded the tables, and have been well
satisfied with results. I speak of this
here because of an unwarranted preju-
dice with some patrons against counter

service. I much prefer it, for various
reasons, the principal one being
promptness of service. In this par-

ticular case the high-backed stools are
especially designed for comfort and
facility, and the service is far superior
to any I have found elsewhere. These
very excellent people serve table
d’hote and tabloid meals at prices rang-
ing from 45 to 75 cents, the latter con-
sisting of a most wonderful course
dinner starting off with, for instance,

a shrimp or lobster cocktail, avocado
and asparagus salad, sea food in large
variety, turkey and fowl of every de-
scription, choicest of roasts, real hon-
est-to-goodness fresh vegetables, to-
gether with desserts and beverages to
fit any requirement. Just now I am
anticipating many of my friends rally-
ing around me out there at a birthday
dinner next week. It is the one place
in the wide, wide world where they
will cook anything you want, in any
way you want it—honestly.

To-day my chauffeur de luxe, Mrs.
Jacque Percy, most recently of Grand
Rapids, is conducting me to a spot in
Beverly Hills, where a_ grove of
eucalyptus trees is reported to be in
full bloom—not an unusual occurrence,
but at the same time, a rare treat. The
blossom, on the order of the hibiscus
or oleander, is gigantian in size, of
the rarest scarlet. The eucalyptus, in
most cases, bare of bark and ungainly
of sight, has the faculty of stirring the
admiration of tourists at blossom time.

A hotel manager told me the other
day that notwithstanding the fact that
several years ago Congress passed a
law legalizing the return of hotel keys
by mail “collect,” there has been but
little abatement of the trouble and but
very few keys are returned by this
method. In fact, it is a matter of mo-
ment that hotel men themselves are the
greatest offenders when visiting with
others of the fraternity.

The Harvey eating houses are
spreading out through the East. It is
certainly a wonderful system. In all
my travels I never discovered their
equal. No matter where you find
them, in the larger town or in the
desert wastes, they are always the
same—purveyors of the ‘finest, season-
able foods, at fair prices and officered
by individuals who are trained to meet
the public with satisfaction.

 

- Out here in California the manufac-
turers and producers who risk their
cash and time in turning out some-
thing for human use and consumption,
do not look kindly on the thug and
cut-throat who poses as the “friend of

labor.” Los Angeles particularly is °

thoroughly settled down to an “open
shop” ‘basis, and the employers and
employes alike are willing to fight for
a common cause. For several months
there has been an indulgence in all
sorts of outlawry just because the
operators of dry cleaning establish-
ments did not take kindly to the idea
of unionizing their shops. Acids of
various degrees of potency have been
used for the destruction of clothing of
individuals while in process of renova-
tion in said shops or in transit to and
from same, and several participants in
the outrages have been fined, in every
instance the perpetrator of said out-
rages being a member of a union of
some description. Finally a strike was
called, and more than a thousand em-
ployes of union tendencies have lost
their jobs, the employers having no
trouble whatever in replacing them.
Oper shoppers are now openly pre-
dicting that unionism, especially as
practiced here, will be entirely elim-
inated, root and branch, in the very
near future. At present no member of
such an organization may secure a job
in any one of a large majority of the
factories, a position backed up by the
chamber of commerce and other indus-
trial organizations.
Frank S. Verbeck.
——_2—____

A liquidfied petroleum gas is now
being shipped in tank cars to indus-
trial users. It is said to offer econo-
mies in process heating operations re-
quiring close control.

—_2+-___
Even a priceless patent is profitless

unless put to work.

DO’S AND DON’T’S

For These Depressing Days of Dull
Trade.

Don’t sit down and mope. Don’t
waste your time talking overmuch with
some crony who has taken the thirty-
‘leventh degree in foreboding and
gloom. Don’t allow yourself to say or
to think “We'll never pull out of this!”
Remember this Nation has pulled out
of all previous depressions. Like every
one of its predecessors, this spell of
hard times will come to an end.

While shunning pessimism, don’t go
to the other extreme of indulging
habitually in the light-headed optimism
that ignores the gravity of the present
state of affairs, and takes no measures
to avoid its dangers. Keep your poise.

When customers are few, go to work
clearing up and cleaning up. Begin
with the cellar or basement and give
it a thorough going over, ridding out
all trash and rubbish.

Should you find merchandise that
has been tucked away out of sight
down there so long that you had for-
gotten you had it, take it up where
it can be sold. If it has deteriorated
in any way but is still salable, offer
it at a price that will move it out. And
impress on all hands that losing track
of items that are in stock is rank folly.
Unknown assets are a loss, same as
frozen assets.

When you’ve made the cellar spick
and span, begin on the main floor. If
you can afford a coat or two of fresh
paint or some other kind of interior
decoration, well and good. If business
is awfully bad, you and your helpers
will have time to wield the brushes.
If trade hasn’t gotten so low as that,
maybe some poor fellow who is owing
you would do the work on account.

If you can’t see your way to even
the most inexpensive decorative
scheme, clean up anyway. Soap and
hot water and cleansing powders, ap-
plied with elbow grease, have a mar-
vellous livening and brightening effect
on smoked and grimy ceilings and
walls and woodwork.

Go into every nook and corner. Give
the floor a thorough cleaning, not only
through the middle but under the
shelving and behind and under the
counters. Wash and polish the win-
dows.

When the main room is done, go
after the ware rooms and the back
yard. If you can’t afford extra help
and all this work has to be done a few
minutes at a time, between customers,
even then don’t lay off from this house-
cleaning job until your whole premises
are so neat and tidy that you would
feel no heart-sinking if an inspection
committee composed of the most
finicky housekeepers in your town,
should march in to make a survey of
your establishment.

If your sales this month are running
considerably less than they were a year
ago, and you feel it in your bones that
next month will be still lighter, don’t
tell your customers. Instead, try to
improve your business. One thing
you can do is to price-ticket in figures
large enough to be easily read, every
last thing you have‘to sell. This will

make your sales larger than if you
didn’t do it.

The trouble with many stores that
theoretically follow the mark-in-plain-
figures plan, is that they don’t keep it
up. When half the tags are missing,
then the system is only 50 per cent.
efficient.

If you have gotten behind with any
part of your book-keeping, the pres-
ent is the time to bring it right up to
the minute. If you grant credit, be
sure that all bills and statements are
rendered promptly.

You are square in your dealings with
your customers and with the firms
whose customers you are. Be square
with your family and with yourself
also. Your income is less than it was
last year, far less than it was five years
ago. It is unjust to the wife to keep
her in the dark about your finances.

Instead of snarling out some cutting
remark whenever she timidly asks for
five dollars to run the house, lay the
state of your affairs before her frankly
and fully. Seeing the need of close
economy, she will make strenuous ef-
fort to secure the maximum of value
for every nickel she spends.

And your boy and girl in high
school, who seem to be developing
more wants and more expensive wants
with every breath they draw — talk
matters over with them, too. Let them
know that their Dad is in a different
Instead of being the butt
of the caustic criticism in which young-
sters indulge who regard their father
as a tight-wad, you can enlist their
help and sympathy.

Now is your opportunity to think
about your business. When times were
flush and you were hurried from morn-
ing until night, you didn’t see the
necessity for using your gray matter.
Your yearly balance was fairly satis-
factory, you knew you were making
some money, and let it go at that.

Now get down to brass tacks and
consider not only your present condi-
tion but your future outlook. When
prosperity returns, ought you to ex-
pand? Or is it shearing off that is
needed? Determine what lines are pay-
ing you a profit right now, and what
lines you are carrying at a loss. Are
any of these last essential as feeders?
Also make ihorough search for any
leaks that, hitherto unseen and un-
known, may be draining your profits
needlessly.

Take real time for this inking.

Don’t lie awake nights to du it. Get
your sleep. It is of supreme import-
ance these days that you keep a clear,
cool brain and steady nerves.
_A retiring storekeeper who is sixty-
odd years old and has had long experi-
ence in business and in life says this:
“Well do I remember as a child the
panic of 1873 and the long lean years
that followed. I know about all the
depressions between that and the one
now on, and it is farthest from my
wish to minimize our present difficul-
ties. But I have found nothing better
for a merchant than keeping intelli-
gently at work at such a time. And in
my own store, before my help and I
ever got caught up with what needed
to be done, the depression was always
over.” Ella M. Rogers.

situation.

 

 

  

 

DRUGS

Michigan Board of Pharmacy.
President—Clare F. Allen, Wyandotte.
Vice-Pres.—J. W. Howard Hurd, Flint.
Director — Garfield M. Benedict, San-

dusky.

Examination Sessions—Three sessions

are held each year, one in Detroit, one in -

the Upper Peninsula and one at Ferris
Institute, Big Rapids.
Michigan State Pharmaceutical
Association.

President—F.. H. Taft, Lansing.

First Vice-President—Duncan Weaver,
Fennville.

Second Vice-President—G. H. Fletcher,
Ann Arbor.

Secretary—R. A. Turrel, Croswell.

Treasurer—William H. Johnson, Kala-
mazoo.

 

 

How Crowell Runs a Drug Store.
“The only way to run a successful
stick to selling

drug business is to

drugs” says William H. Crowell,
prominent Rotarian and life-long drug-
gist in New Britain, Conn. Mr. Cro-
well recently changed his business

from that of carrying the usual line
of general merchandise found in most
modern drug stores to one selling
drugs and druggists’ supplies exclusive-
ly, and he claims he has increased
profits while at the
creasing overhead by the change.
We don’t even sell candy and cigar-
ettes, he says. Our business is selling
drugs and I am satisfied I did the
discontinuing the

same time de-

proper things by
general line.

When we conducted a store selling
the assorted merchandise found in the
average drug store, we found we were
wasting much valuable time selling
novelties for a more or less inadequate
return. While the volume of business
was greater the margin of profit was
much smaller and our overhead cor-
respondingly greater.

We needed more than twice the
floor space we use now; and we needed
Half of our floor space
was utilized by tables upon which
lunches were served; a lunch counter
and soda fountain monopolized the
front half of the store. Drug purchas-
ers were compelled to run the gauntlet
of lunch tables, soda fountain, ice
cream counter and confectionery and
cigar department before getting to the
drug department.

People who come in to buy drugs
don’t care to be stared at as they pass
rows of tables, nor do they care tc
see people eating when they come to

more help.

buy medicine.

When Mrs. Jones wants a bottle of
liver pills for her husband or cod liver
oil for the baby, she doesn’t want to
wend her way through aisles of tables,
watching a group of stenographers and
department store help eating choco-
late eclairs and chicken salad sand-
wiches.

Under the old system if we were to
sell a camera or a fountain pen, set of
dishes, ivory toilet set or alarm clock,
a salesman would have to take time to
explain the merits of, not only one,
but a half dozen articles. The cus-
tomer might buy, thereby giving us a
smaller profit at a larger overhead, or
she might walk out and go shopping to
some department store or gift shop.
In the meantime we have wasted on
her the time it would take to sell drugs
to three or four persons.

We found that sometimes we could
sell drugs to a half dozen persons in

 

MICHIGAN TRADESMAN

Ii

the length of time it took to sell one
camera. Another thing, people who
come in to buy drugs usually know
what they want. They are not shop-
ping. They have a definite idea of
what they want, or else they know the
purpose for which they want to use it
and ask our advice.

We find many persons coming in
here to buy their drugs who never
came before, just because they say they
can get what they want without the
feeling that they’ve paid a visit to a
metropolitan department store or a
high grade five and ten cent store.

We do not find it necessary to use
any high pressure salesmanship in our
present store. We fill prescriptions
promptly and we do not have to con-
vince the purchaser that the bottle or
package called for by the prescription
is what the patient needs. We fill the
order and leave the decision to the
physician.

The customers bring in their pre-
scriptions, pay their bills and leave.
At least most of them do, and we try
to keep away from a credit business
when we can.

While it is true that we ran into the
depression just as we changed over,
and thereby have no adequate guage
whereby to judge the effect of the
change on our business from the stand-
point of volume, we find a considerable
increase in the call for drugs over what
we had under the former method of
transacting business.

We find it perfectly possible to run a
high grade, specialized, ethical store
on a reasonable margin without the
need of offering cut prices on one hand
and increased prices on the other. Our
overhead being much lower we find we
can give better service at less cost to
the purchaser.

Many of our women customers ex-
press themselves as being well pleased
wth the new system. They say it is a
pleasure to be able to go through the
store without being ‘eyed” by men
smoking and talking. They don’t have
that strange feeling that they are being
discussed as they pass. Soda fountains
necessarily must be in the most acces-
sible place in the store and a drug store
which maintains a soda fountain forces
its entire drug trade to pass the foun-
tain on its way to the drug department.
Many customers do not like this.

Then we augment our service with a
“telephone delivery system” which at
the same time gives us an inexpensive,
legitimate, ethical and attractive ad-
vertisement. We have a motorcycle
for delivery service using as a con-
veyor for carrying packages a special
body built in the shape of a mortar
and pestle. Painted pure white to carry
the idea of cleanliness and sanitation
we drive home the thoughts of prompt-
ness, cheerfulness and efficiency with
our service. Neat but plain black let-
tering tells the public that the vehicle
is the representative of Crowell’s drug
store.

We accept orders for drugs by tele-
phone, take prescriptions from physi-
cians by telephone and give speedy
C. O. D. delivery. We route our deliv-
eries whenever possible but send out
emergency orders without hesitation
or delay.

Physicians take advantage of this
service to a large extent, and phone
calls to “rush a bottle of at once”
or telephoned prescriptions to be de-
livered as soon as possible have been
responsible for a perceptible increase
in that line of business.

I don’t agree with the writer who
recently stated that a druggist could
not make a living without carrying a
line of general merchandise. Any av-
erage sized town can easily support

 

 

OFFERS—1% gross ____ $10.00

3 Dozen Lots, per doz. 75c
EL VAMPIRO LIQUID
2 Pints, per Doz. $ 2.00
Pints, per Doz. 3.00
Quarts, per Doz. 5.00
Galions. per Dez... 16.80

ASK YOUR JOBBER
Allaire, Woodward & Co.

Peoria, Ill.

 

July 27, 1932

one or two drug stores catering the
drug trade exclusively.

We find the new system appeals to
the physicians, and whereas under our
old system less than half of the drug

business was prescription business,

 

BROOKSIDE BRAND
WHISK BROOMS

(~) he
ROTARY PRIZE
| Whisk

AMSTERDAM BROOM CO.
AMSTE N.Y

RDAM, N.

   
 
 
  

ALL STYLES
AND PRICES

 

 

 

e

 

 

 

TOURISTS
DEMAND

 

 

BOOST FOR MICHIGAN
WHOLESALERS
THEY BOOST FOR YOU.

i
ARO Ui ris

RESORT
ASSN

National Candy Co., in PUTNAM FACTORY Grand Rapids, Mich.

 

BECAUSE

GOOD
CANDY

 

 

 

inspection.

Grand Rapids*

 

SPRING SPECIALTIES

Marbles — Jacks — Rubbei Balls

Base Balls — Playground Balls

Tennis Balls — Tennis Rackets

Tennis Sundries — Golf Complete Sets
Golf Balls — Golf Clubs — Golf Bags

Golf Tees — Golf Practice Balls
Sport Visors—Swim Tubes—Swim Animals
Bathing Caps—Bathing Slippers—Swim Aids
Sprayers — Rogers Paints — Paint Brushes
Sponges — Chamois Skins — Electric Fans

Soda Fountains and Soda Fountain Supplies
Largest Assortment in our Sample Room
We have ever shown and only the Best
Advertised Lines — We certainly invite your
Lines now on display.

Hazeltine @ Perkins Drug Co.

Michigan

 

 

 

 

1

 

 

 

 

 

 

July 27, 1932 MICHIGAN TRADESMAN 19
now more than 75 per cent. of our drug werny, moldy or otherwise unfit for WHOLESALE DRUG PRICE CURRENT
sales are by the prescription method. food. The pure food law requires that
With a 15 per cent. greater profit in all packed foods entering i inter- : : 4
: : ' : : ees ue : : 5 Prices quoted are nominal, based on market the day of issue.
drug sales over that of general mer- state trade bear a plain quantity-oi- id G Hemlock, Pu., lb.2 00@2 25
; 2 um 10CK, Fu. @ a
chandise, we find a decrease of more contents statement upon the label. Acetic, <8 06 @ 10 Aloes, Barbadoes, Heml’k Com., Ib. 1 00@1 25
5 > j ae < ie 5 = ag f “g . - ac y Boric, Powd., or so called,lb.gourds@ 60 Juniper Ber., lb. 4 00@4 25
than 15 per cent. in overhead and sal Some boxes of candy look as though in 6 hnae a Fowd ib 66 @ 46 Junie Wea Ww. 1 cead ©
ary costs under the new system, and they hold one pound, but actually con- Carbolic, Xtal.,lb. 36 @ 43 Aloes, Socotrine, Lees Flow., lb. 4 00@4 25
; ae ao AG <a ae ie Gitrie Ib. 2... 40 @ 55 Ip 2 @ 75 4zaV. Gard., Ib. 1 25@1 50
only half the floor space required. tain only fourteen ounces. During the Mariatic Comvi. Powd.. ib. ___ @ 80 Lemon, Ib, __-_ 2 00@2 25
The majority of drug stores selling past few years there has been a mark- i 03%@ 10 Arabic, first, Ib. @ 50 Mustard, true, ozs. @1 50
: c ae aS sd ancccace in ale of & Gave teuc Nitric: Ib. 09 @ 15 4Arabiec, sec., lb. @ 45 Mustard, art., ozs. @ 35
general merchandise carry a large por- ed increase in sale of candy bars boxed (a. ib 15 @ 25 Arabic, sorts,lb.15 @ 25 Orange, Sw., lb. 4 00@4 25
ion of this li t a loss ; ag yx wrapped in cellophane. These, too, Sulphuric, lb. __ 08%@ 10 Arabic, Gran., lb. @ 35 Origanum, art,
tion of this line ata E Ss, merely = a C PE op e € © atta eie ola 45 Arabic, P’d, Ib. 25 @ 35 I 1 00@1 20
r : @
matter of accommodation. We believe must be labeled with a quantity-of- mel Asafoetida, lb.__. 50@ 60 Pennyroyal, lb. 3 25@3 50
in service and accommodation but I contents statement. Any other declara- Denatured, No. 5, ao Po., Ib. @ 60 ys ig a 4 aGe 50
° é . x 3 LAC, ee euler {a . ’ 2 2 . 4 v
never could see the idea of handling tions made upon the label must be ao oe aor pees a Guaiac, Powd._ @ 70 Rose, Geran., ozs. 50@ 95
: , : re ’ eee ; pe D> vosemar
merchandise at a loss or of selling pat- truthful. Packaged hard candies, such Wood, Gal. ____ 50 @ 60 = oad 1b. @1 . Blieare Ib... 1 50@1 75
ent medicines at cost just to get people as fruit drops or jelly beans with fruit Alum-Potash, USP Myrrh, ib. _____ @ 60 Sandalwood, :
i : : : , i cs Eunp, Wp. 222. 6 @ 13 Myrrh, Pow., lb. @ 15 he ©. Ib. ..__ 12 50@12 6
into my store. I find it pays to give centers, are also on sale. When the Powd. or Gra.,1b.05%@ 13 Shellac, Orange, W. IT, lb. ___ 4 50@4 75
service and quality at a fair price, but label on the confection bears the name . : oe a i ea 28 a 35 an 2 00@2 25
: : . - 2 oncentrated,ib. € ’ a ee a oo ’ oe
increased volume without increased of a fruit, unqualified, the flavor used 4-7 yp. 05: 13 Shellac, white, . Syn., Ib _ 7 @i 0
i : : oo a dane Se
profits, simply means greater overhead must actually have been derived from 2 a a eel ne es Taare | : 0008 =
without a proportionate return. that fruit. If imitation flavors are Muriate, Lp.. Ib. 18 @ 30 Ne. = — 2 ne 25 oe Hee. cn , ate}
r > : : : af . f° : ,  Muriate, Gra., lb. 08 @ 18 INO. 2. Ibs. _ 1 75@2 00 nyme, 11., Ib. 1 75
We find that with our decreased used, the name of the zene — be Muriate, Po., lb. 20 @ 30 Pow., Ib. ---_ 1 25@1 50 Wintergreen
overhead and operating expense we preceded by the word “imitation.” Mle enic Honey antl true, Ib. 6 00@6 25
can save much time in our prescription —_>~+-_____ Pound ---_-_____ eae es ao 1 Syn.” ee 75 Ol 00
: : Balsams Hops eo
department also. Time formerly wast- Lower Price Hosiery Offered. Cavalli, a o. a 4s Loose, Pressed Won ne 6 prt =
ed in trying to sell an artcle of mer- A new development in the recent Fir eoce. 1b 651 at ae Lo @ 60 Oils Heavy
: ; ie : Z : Bae 1 "2 00@2 Hydrogen Peroxide Castor, gal 1 35@1 60
chandise with a minimum profit now trend to low-price full-fashioned hos- oe on oe = Pound, gross 25 00@27 00 Cocoanut, Ib. _. 22%@ 35
o.° : : . . . : c - . ce a a z ‘ oe ’ le es (a ‘
can be utilized in compounding pre-_ iery is the introduction of a forty-two eaves a ap a y asaie a Cod Liver, Nor-
Ue : i: : # . i 2 regia al.
scriptions much quicker and at con- gauge four-thread number to sell at Cassia. oe a ladle Cat a ae s) a
siderable less cost to the purchaser. It $3.50 by a number of mills. This Prete cg Ib. 20 ° 95, Madras, Ib. -_-_ 2 00@2 25 Poe — ~ 1 ue 65
: : : net ie a a 4uard, No 5
stands to reason that where a store style has no picot top, the welt is silk eee ag @ s Pass. nee oe a 35 ‘Linseed, raw oe pri Fe
: js . é n, ee oo M2 = s i oe a ‘
sells many articles at a loss, the loss on the outside and cotton on the inside gym, Jp. 35 @ 40 badd Aceisia Linseed, boil. gal. 53@ 68
S , - and the foot is plaited. Chiefly a price Bim, Powd., tb. 35 @ 40 Xtal, Ib _ _ 17 25 - e FS
must be absorbed by some other prod as I oe I Him, Gd, ib 40 @ 45 Powd. & Gran. 25 @ 36 one” gal __ 1 25@1 35
uct. proposition, it will be retailed at about sassafras (P’d Ib. 45) @ 35 Licorice Malaga, gal.__ 2 50@3 00
We use no leaders, conduct no “one » 39 cents. The $4 stocking introduced ae a z= = a epee. sere Pure, cal __ $ 00@5 00
: : ee : ee Ce = , +» *D. g _ ber box -._ 150 @2 00 Sperm, gal. ___
cent sales,” use no sales promotion recently by a large mill has a Picot Berries Lozenges, Ib. _. 40 @ 50 Kaus ak =3 aaa" e
schemes and offer no ridiculous bar- top and is all silk. This continued one Ip ae @ is Wafers, (24s) box @l1 50 a ab 65@ 75
: : i i ; Deen : Cae ubeb, Po., ; a Leaves Pale, sab 2
gains. We trim our windows in an emphasis on cheap goods is very dis Juniper, Ib. -__. 10 @ 20 Buchu, lb., short @ 50 Gatun es
attractive manner, calling attention to turbing to the industry at the present Blue Vitriol oe ae long. @ Gum, ozs., $1.40;
$ > ) & uc >
the advantages and ofttimes the in- me. ema ores o> ie bulk, ' 25 ¢ a4 poe 00@20 50
: . Sag
gredents of the drugs and remedies we P’d or Xtal, Ib. 066 @ 13 ae. lb @ 40 ean , 028., $1. é0. slau
sell and we have plenty of evidence boand ee, @ 10 aes: ounces = @ 85 hee "21 00@21 50
3 : le ee Oc ge, P : rd. @ 35 : =
that their pulling power is as great or Camphor Senna Paraffine
: 5 . : Pound = 2. 06)
greater than if we loaded them with Pound —---_-_. @100 Alexandria, Ib.50 @ 60 ae
; Cantharides Tinnevella, lb.20 @ 30 Black Papper
cheap jewelry, books, cut glass, paper Russian, Powd. Gin _Fowd. hh 2% @ 35 ae grd., Ib. 30 @ 40
dolls and imported what-nots. Chinese, Powd. @1 25 a te ¢ aa White oS lb. 33 $ 43
The old shop worn and familiar joke Gravois Ohalis bee oudae Sereieey
about the college graduate who was white, dozen__ q@aq@ Cerda med. G@ @ & # #j(j = ¢. a “
dustless, doz. @6 00 Chloride, large, dz. @W1 45 Petrolatum
turned down by the board of pharmacy Wrench Powder Lycopodium Amber, Plain,lb. 12 @ 17
examiners when he applied for his Coml., Ib. _- 03%@ 19 Pound ---______ 60 @ % eu non y @
a Precipitated, lb. 12 @ 15 Magnesia TC eae ee ee ee
license because he couldn’t make a Prepared, lb. _. 14 @ 16 Carb., %s, ie. ce @ 30 a ee, a a eg =
club sandwich means nothing to us. White, lump, Ib. 08 @ 10 Carb.. 1/1és, Ib. @ 32 Flaster Garces 6 '
5 Capsicum Carb., P’wd., lb. 15 @ 25 B aris Dental
We conduct a drug store, not a res- Fada i 60 @ 70 Oxide, Hea., Ib. 75 pee US a @5 25
e ci is 7 7405S, #0. 22.8
taurant and we sell only drugs. NT: Powder, Ib. _..62 @ EH Oxide, lig oe \ G % Potassa ciel
a °
Others may epred out a2 thin as TIS EN@ LAT TLE sn nas ag roma = won er $isate gekoibss @
they please, we still believe it pays the Powdered, Ib. __ 30 @ 40 ee Potassiun
shoemaker to “stick to his last.” t ings a Bul Cocaine Pound -__---___ 165@1 80 Acetate, lb. ____ 60 @ 9%
¢ s @unce _._____ 12. 85@13 50 Morphine Bicarbonate, Ib. 30 @ 35
T. Jay Guild. Copperas Cunees 2 @12 65 JBichromate, lb. 15 @ 25
BIG PROFITS” Xtal, Ib, — 03% @ ye ey 13 40@13 90 Bromide, lb. _. 51 @ 72
eo owdere a 15 Mustard Carbonate, Ib 30 3
: . i ate, Ib 5
Keeping Candy Legal. Cream Tartar ae Powd., Chiara, @
: Pound 25 40 select, Ib -.. 45 @ 50 Xtal., Ib. 117 @ 33
Chocolate coated candies, such as Says — 3 Gia hon. Nel i as 35 powd., Ib. 17 @ 23
bonbons, creams and fruits, generally UNCLE JAKE Bound 00 0 50 Naphthaline wan, I 9h @ 439
: : “ f i £ lextel Balls Ip 06%@ 15 Iodide, lb. ___ 3 64 @3 84
bring the highest price of any confec- extrine Bike ae. 5 Permanganate, Ib. 22% @ 35
tion on the market. And when the yellow Corn, i. O64@ 15 "ao * ‘Proaaate,
: The cheery smile — the friendly greeting — White Corn, Ib. 07 @ 15 Nutmeg Hed Wk 80 @ 90
word “chocolate” appears upon the Extract Pound --_______ 0 Yellow, Ib. __ 50 @ 60
th kling clean counters — the things that Witch Hazel, Yel- Powdered, Ib. ~_ @ 50 5
label the purchaser may be sure that iP ring Cran . renga Vee a oot we ns Vomica , Quassia Chips
: : 4zab., gal. ( OU
genuine chocolate was used. Cheaper build your business most are the ones that cost Licorice, P’d, lb. 50 @ 60 Pound _______ @ & face no 2 g 20
. ; : Siaeae Powdered, lb... 15 @ 25 a 30
ingredients, such as hydrogenated co- _ the least. That's why we recommend Bini 1% @ 3 Git Easential : Quinine
: i ’ + eee ov OZ. é S
conut oil, are sometimes used to adul- Chamomile, Almond, lo vee — @ 57
terate chocolate coatings. When these Sg a - 35 S = Bit” poh oo g a Epsom, Ib. __ 08%@ 10
substitutes are wholesome, as is usu- KVP Saffron. aa aces, feue. We : 50@1 80 neers “i a
ici merican, “ WE, ATE.. s. 00@1 25 ee , =
ally the case, Federal food officials do Spanish: cca @1 25 Amber, ovade. ik a Pe yiGtans Ib. ---- 03%@ 10
not object to their use, provided the A _ Formaldehyde, Bulk mber, rect., lb. 1 5@2 00 Xtal or P
: : : : : DELIC TESSEN Pound =) =| 02 @ 20 . Anise, ib, 1 25@1 60 Sean a alae os $ a
label plainly states this fact. Many Fuller’s Earth ay £0G4 2 Roches, oo 4 _
kinds of nuts also go into the manu- PAPER. Powder, Ib, ---. 05 10 Ga a Ib. ie ort a Soda, ik 02%@ 08
. . ° . , ‘= C ‘
facture of confections, and it is the Paana oe a0 Caraway S’d, lb. 3 00@3 25 a Soda eax
- A moisture-proof, odorless and grease-resistant "slap" = Cassia, USP, Ib. 2 25@2 60 <5 ---------- 1
duty of the Federal Food and Drug plese y ee sed Glue Cedar Leaf, Ib. 2 00@2 25 Bicarbonate, Ib. 03%@ 10
2 : srok, ro. 1 oO :
Administration to see that only sound ee _ Brok., Bro., Ib. 20 @ 30 Cedar Leaf, Caustic, Co’l., lb. 08 @ 15
: ALWAYS arriving "just right"! Snowy-white, air-tight Gro’d, Dark, Ib. 16 29 Com. bh 1 0e@1 Hyposulphite. Ib. 05 @ 10
and wholesome nuts are used. The utility sheet. A whole roll, wall carton, or box for just. © Whi. Flake, Ib. abo 35 Citronella, Ib... 75 @1 20 sto ica Ib. 23 @ 28
inis i = ; ; White G’d., Ib. 25 35 1 a 50@2 Sulphite,
administration removes from the mar @ few pennies! Write for samples. White AXX light @ pei a = q — 0 Sak th. «fF @ 4
ket every year numerous shipments of KALAMAZOO VEGETABLE PARCHMENT ee @ 40 Cubeb, Ib. __-_ 5 00@5 25 eid mao ae ” 1240 20
< ‘ toon. 22 ig . ate, SOl.,gal, @ 50
r omestic nuts, because Ribbon 421%4@ 50 Erigeron, Ib. __ 4 00@4 25 ilie
imported and de , COMPANY Gigcavine Bucalyptus, lb. 1 00@1 25 Turpentine
the goods have been found to _ be KALAMAZOO - MICHIGAN ao a Wenn 200@2 96 Gallons _..._ 48 @ 62

 

   

 

MICHIGAN TRADESMAN July 27, 1932 '

Ct Mo wo . 9 00 CHEWING GUM CLGARS ‘

RY RI E CURRENT Cut: No: 22 __175 Adams Black Jack -.-_ 65 Hemt. Champions -- 38 50 i
Mat. Wo, do ee 110 Adams Bloodberry -... 65 Webster Cadillac ._.. 75 00
These quotations are carefully corrected weekly, within six hours of mailing Pride of Michigan __ 135 Adams Dentyne -_-_---- 65 Webster Golden Wed. 75 00
i : : . Marcellus Cut, No. 10. 7 25 Adams Calif. Fruit -. 65 Websterettes -____--- 38 50
and are intended to be correct at time of going to press. Prices, however, are Maas Sen Sen © 65 Cincos Guage Basins 38 50

i i i i : Wax Beans Beeman’s Pepsin __---- 65 Garcia Grand Babies

liable to change at any time, and merchants will have their orders filled at mar ue Dee oes ee we ont Senies ee
ket prices at date of purchase. For price changes compare with previous issues. Little Dot, No. 1 -_-_ 1 80 Beechnut Peppermint -- La Palena Senators_ 75 00
eee ee Little Quaker, No. 2__ 2 25 Beechnut Spearmint -- Odins 22.5500 38 50
. os = aS Little Quaker, No. 1_. 1 45 Doublemint ~_-_-_-___-- 65 Throw Outs —___--_-_ 37 50

 

 

R G Dun Boquet __ 75 00

Peppermint, Wrigleys -. 65
te Perfect Garcia Subl. 95 00 1g

Choice, Whole, No. 1010 25

 

 

 

 

  

 

 

 

 

ADVANCED DECLINED Choice. Whole, No. 2 2 00 eee Wrigleys -_- = a “aed
i i uic Rit oe A
Poe. cs j 00 Wrigley’s Po 2 65 Dry Slitz Stogies -- 20 00
Quaker Oat 2 Cut. No. 2 195 Zeno 22 65 Tango Pantellas -_-_ 13 00 :
Di Santine r Gut' Nod 2 445 «Peaberry, 22 65 Isabella-Manilla ---. 19 50
No. 10 eons Beans Pride of Michigan _- 1 35 Hampton Arms Jun’r 37 50 .
No. 10 Sauer Kraut Marcellus Cut, No. 10_ 7 25 CONFECTIONERY
Karo Syrup Beets :
Small, No. 2% -_---- 3 00 e ee =
AMMONIA _ BREAKFAST FOODS Gooseberries oe Cae 2 ee Big Stick, 20 Ib. case 17
Parsons, 64 oz. _---__ 2 95 Kellogg’s Brands No 10 20 8 50 Fancy Small, No. 2 _- Horehound Stick, 5 Ib. 15 sy
Parsons, + pe = Corn aakes. No. 136 2 85 Hany hee en a = ’ :
arsons, OZ. Corn akes, No. 124 2 85 Pears : . -<, 9 4 .
Parsons, 10 oz. _____ 2418 Pep, No. 224 270 Pride of Mich. No. 2% 3 60 Marcel. Whole, No. 24% 1 75 isan cen Candy i.
a ee ee eae Carrots foe 0 a
rumbles. No. 424 coe ae : Plums ne Disek No 2 115 French Creams ________ 13 ;
3ran Flakes, No. 624 245 Grand Duke, No. 2%__ 3 25 Pee) ee Paris Creams 14 j
Bran Flakes, No. 602 1 50 Diced, No. 10 -------- 5 25 oS 09 ‘
Rice Krispies, 6 oz. -_ 2 05 ‘ Black Raspberries Fancy Mixture ________ 14 i
fice Kwispies i oz. . 24109 Se. 2 2 3 00 : Cor — oO ———ti‘( ‘iC sé‘ ile CO
an san, - bz. 225 © ride of Mich. No. 2__ 2 60 hi ie aa ‘No. 10 10 00 Fancy Chocolate
d ran, OZ. 22 70 : : lb. boxes
aul Bram, % oz .__ 1 10 or ies Raspberries — “ Little Quaker. so. ee “4 Bittersweets, Ass’ted 1 50
eee lS 22> iy Eon. Ne 2A es Milk Chocolate A A 1 50
ec iegeae raoes fae sos 2 Pride Of Mich. No. i 86 Nibble Sticks _______-
a Poa rake, ace, eel es Chocolate Nut Holla = 1 60
ne ) Ss ride of Mich. No. 2__ 3 00 Tones Gans Bo © 4 S65 : Blue Ribbon | 1 25
ueader, 4 sewed ____ 3 45 y SD. 1 See Droste’s Dutch, 1 Ib.__ 8 00
Ger Buccess, 6 sewed & SS ; Strawberries Whole Grain. 6 Ban- = Droste’s Dutch, % Ib. 4 25 Gum Drops Pails
Mastiors, < sewed 5 50 No. 2 3 25 tam. No. 2 -------- Droste’s Dutch, % Ib. 2 25 Champion Gums 14
Standard, 6 sewed [50 32 2 1 20 Pp Droste’s Dutch, 5 lbs. 2 50 Jelly Strings cee 14
Quaker, 5 sewed 6 25 Marcellus, No. 2-210 sittte pot a 2 49 Droste’s Dutch, 28 lbs. 35
Wari 6 50 Pride of Mich. No. 2.260 rittie Ska. No “i011 25 Proste’s Dutch, 55 lbs. 35 Lozenges Pails
oe 2 75 Little Quaker. No. 2.. 215 Chocolate Apples -.__450 A. A. Pep. Lozenges -- 14
Whiek, No. 2 = CANNED FISH _ ‘Little Quaker. No. 1..145 52Stelles. No. 1 -... 1260 «A. Pink Lozenges -_ 14
Clam Ch'der, 10% oz. 1 35 Sifted E June No. 10 9 50 Pastelles, Me ib, 22. 6 60 A.A. Choc. Lozenges __ 14
Amsterdam Brands Clam Chowder, No. 2,275  Sittea E June No. 2..175 Pains De Cafe —_____ 20) Motto Hoarte 18
10 lb. pails, per doz. 8 80 Gold Bond Par., No.5% 750 Clams, Steamed. No. 1 2 75 Sifted E. June. No.1.. 125 Droste’s Bars, 1 doz. 200 Malted Milk Lozenges__ 20
15 Ib. pails, per doz. 1170 Prize, Parlor, No. 6-_ 8 00 Clams, Minced, No. % 240 ene of Hart. No. 2..175 Delft Pastelles ----_- 2 15
25 lb. pails, per doz. 1765 White Swan Par., No.6 8 50 Finnan Haddie, 10 oz, 3 30 Pride of Mich., No. 2.. 1 45 1} 1b. Rose Tin Bon Hard Goods __ Pails
clam Bouillon. 7 oz. 250  Marcel., B. June, No.2135 , BONS, ----.---------- 18 00 Lemon Drops __....__ 1
APPLE BUTTER ROLLED OATS Chicken Haddie, No.12 15  yfarcel.. E. Ju. No. 10750 7 0% Rose Tin Bon O. F. Horehound drops 14
uaker, 12-38 oz., doz. 2 00 Purity Brand Fish Flakes, small __ 1 35 — 7 . 0 ONS 2 9 00 Anise Squares 2... .. 13
Q : Cod Fis . 2 Templar BE. Ju.. No. 10 7 0
Musselman. 12-38 oz. - ish Cake, 10 oz. 1 55 13 oz. Creme De Cara- Peanut Squares ____-__- 14
es 0 Gye Cove Oysters, 5 oz. -_ 1 35 Pumpkic ee 13 20
“|| Lobster, No. 4, Star 2 75 No. 40 4.35 12 0z. Rosaces ----_-_- 7 80 Cough Drops __ Bxs
= — i Shrimp, 1, wet Ee 1 45 No. . 1 35 % |b. Pastelles —_____ 3.40 Putnam's 22000 2) 1 35
BAKING POWDERS . | pe Sard’s, % Oil, Key  _. 5 40 No. 9 ie ce 1 05 Langues De Chats __ 4 80 Smith Bros) 26k 1 45
Royal, 2 OZ.. UC ee 93 BRS MO Siar | — Sardines, Vy Oi, k’less 3 85 Ce rr sy isgken a... 1 45
Bagel 4cn. ace 8) Salmon, Red Alaska__ 2 20 k bd
oe > OF = fee, PURITY DAB. Sal ' Sener rent CHOCOLATE ialti
Royal. 6 oz.. doz. ____ 2 45 i summon, Med Alaska 160 No 10 (0 oo 4 25 Specialties
Royal, 12 oz., doz. ___ 4 85 J Salmon, Pink, Alaska 120 No. 2 115 Baker. Prem., 6 lb. % 250 pineapple Fudge —---- — 18
Royal, 2% lbs.. doz... 13 75 perdines, im. % oh. 6G ne 6 ddl gp Baker, Pre.. 6 lb. 3 oz. 255 [talian Bon Bons _--__- 14
Royal, 5 lbs., doz.____ 2250 Small fs 2 153 Sardines, Im., %, ea. 25 Banquet Cream Mints__ 20
Sardines, Cal. ________ 10 Spinach CLOTHES LINE Handy Packages, 12-10c 85
: Tuna, % Van Camps. oo Hemp, 50 ft. ___ 2 00@2 25
large, 12s -—___—_ 1 85 doz. 75 No. 2% -------------- 2 25 Twisted Cotton, COUPON BOO
Regular Flakes ra 1 io No: 2 1 80 50 ft. 1 50@1 75 KS
China, large, 12s __ 2 70 a, 4S, Van Camps, : Rain 190 50 Economic grade 2 50
Chest-o-Silver, 12 lge. 2 98 OZ, —-—___________ 35 Squash eee eee 100 Economic grade 4 50
Glassware, 128, large 225 Tuna. 1s, Van Camps Boston, No. 4 a Oe _ 300 Beonomic grade 20 00
ace 9 9 O20 60 : a conomic grade 37 50
Purity Oat Snaps, 248 220° pont %s, Chicken Sea. COFFEE ROASTED Where 1,000 books are
ent Gravis -— 85 Succotash Lee & Cady ordered at a time, special-
Crancnut Mines Obs 2 00 Golden Bantum. No. 2 2 10 ly printed front cover is
spate a CANNED MEAT Hart, No. 2 _________- 1 80 1 Ib. Package furnished without charge.
Grape-Nuts, 245 —--—— ‘a Med. Pride of Michigan -- 165 Arrow Brand -_______
Grape-Nuts, 50 —_---. 140 Teton, See Becrmut $00 FC, No 8 £16 Becton Eereekfoct . 24%
Instant Postum, No. 8 5 40 open: ie. Beechnut 2 10 ' ce Breakfast Cup ---~--- 21 CREAM OF TARTAR
Instant Postum, No. 10 4 50 cef, Lge. Beechnut 5 10 So ee 37% 6 Ibl b
Postum Cereal, No. 0 225 Beet, No. 1, Corned __ 2 00 Tanintas Toy 2 18 OxeS ------------ 42
Post Toasties, 36s -_ 2 85 Beef. No. 1, Roast __ 2 70 0 40 eerere Sep Meipetic.. 29
Post Toasties, 24s -. 2 85 Beef, 2% 0Z., Qua. - Sli. 1 35 No 2% oer 2 00 Morton House ____.--_ 33 DRIED FRUITS ’
Post’s Bran, 24s ---- 2 70 a heed Qua., wee 6s. UUhUU UU ,i6 Noite 28 Q
BRUSHES Beefsteak & Dee : a4 Pride of Mich., No. 2% 170 Quaker -~------------ 30 Apples 4
Scrub Chili Con Car., 1s 1. 120 Pride of Mich., No. 2-135 oi aughtin’s Kept-Fresh N° X° Fey. 50 Ib. box 13 :
Sold Enck, Bin __ 159 Deviled’ Bam. 4s ---- 1 50 . N. Y. Fey., 14 oz. pkg. 1€ :
Solid Back, 1 in. ____ 1 7 nen am, %s ____ 2 85 i d
ene ee sis mie = Snid gaa 1 35 Eva ‘otea Chis
Pores wee co pole tk oe 215 aoe Darcy i
KC, 10c size, 8 oz. -_ 3 60 Stove ’ libby : oS ee : ’ ao
ac, ioc sive, 12 os. 6499 Shaker 180 Potted Meat. % Qua. 75 Sniders, Ae eee : 4 ees Slabs -_-.-
KG rc sige. full th = 6 80 No 50 200 Potted Ham, Gen. 4% 145 #£%Sniders, Gallon Glass_ 5 ix, Haney 22
aa Vienna Saus. No. % 1 00 Coffee Extracts
KC, 25c size. 25 oz. __ 9 00 Peerless 20 2 60 Y 0 Cit
KC, 50c size. 50 oz. -- 8 50 Vienna Sausage, Qua. 90 CHILI SAUCE M. Y.. per 100 __---- Z oa
a ae 6 50 Shoe Veal Loaf. Medium __ 2 25 : : . ap mek’ 50 pkgs. = 4 o » box ~----------_. 24
a. ib. eve cow No tO 2 25 eee ec ee ee oo he ees
NY A s . . eee
we . cos 6 Sniders, No. 1010 _--_ 1 25 CONDENSED MILK Packages, 14 oz. --__ 17%
BLEACHER CLEANSER BUTTER COLOR Quaker, 16 oz. Sniders. Gallon Glass. 145 Leader, 4 doz. -_------ Greek, Bulk, Ib. _..__. 16% :
Cipro, 16 ox, 2s 398 Dandelion _.._____.. 2 85 degree No. . ieee 1 25 Eagle. 4 doz. -------- 9 00 ee al
izzie. Aen an Camp, med. _____
Lizzie, 16 oz., 12 Zz 45 Pp. 1 25 OYSTER COCKTAIL Imperial, 128, Pitted 1 85
CANDLES CANNED vegeracics SOE * Oe -- a See 6 ebene, oe Repaer 1
BLUING Electric Light, 40 Ibs. 12.1 Hart Brand SNe tt ae 3 00
7 > 40 lbs: 128 iders, OZ. 2 Peaches
Am. Ball, 36-1 oz.,cart. 1 00 Plumber, Sniders, Gallon Glass 1 45 Evap. Choice 12%
Boy Blue, 18s, per cs. 135 Paraffine, 6s -------- 4 Baked Beans ena laaeem .
cago as 40 Medium, Plain or Sau 60 ee Ce aes
Wic <a No. 1) Sauce 2. 4 00 CHEESE Peel
BEANS and PEAS Tudor. Ss. per Dex —- Ronnetore 2... 60 ious Ae 24
ns wie pas cintie ahitta, Beans oe Orange, Amertean <""" 24
Ml beans --------—- 9 ittle Quaker, No. 10 11 50 Yyisconsin Fiat --______
Dry Lima Beans 100 Ib. 6 25 ee se La a ee) Nee eee ee 27 ee
Pinto Beans -----~-- 5 50 Baby, No. 2.00 2 10 Sap Sago —-----_--__-___ 40 Seeded, bulk 8
White H’d P. Beans 2 90 : Pride of Mich. No. 2__170 Brick ------------------ 19 Thompson’a s'dieas bik 9
Split Peas, Yell., 60 Ib. 4 40 Appies Marcellus. No. 10 ____ 7 50 Michigan Flats -----___ 17 Tiomoson's sesdicns
Split Peas. Grn 60 ib. 3215 No. 10 4 75 Michigan Daisies ..-____ 17 Pa Tall 2 ss 3 . 91
Scotch Peas, 100 Ib. __ 5 20 Red Kid B Wisconsin Longhorn ~-. 17 fe, tall --------___ . oe ea oP
: e idney Beans  —s Imported Leyden ______ 27 Page, Baby ~____..___ Seeded, 15 oz. .... 9%
Blackberries No. 10 --------------- 425 1 lb. Limberger ________ 9g Quaker, Tall, 10% oz. 2 20
BURNERS Pride of Michigan ---- 3 25 age 2 ---------------- 95 Imported Swiss _------- 58 Quaker, Baby, 4 doz. 1 15 California Prunes
Queen Ann, No. 1 __ 1 15 OZ, -------------~-- 75 Kraft Pimento Loaf __ 26 Quaker, Gallon, % dz. 2 30 90@100,25 Ib. boxes__@05
Queen Ann, No. 2 __ 1 25 Kraft American Loaf __ 24 Carnation, Tall, 4 doz. 2 55 80@90, 25 Ib. boxes__@05%
Wits hans No 1 Cherries : String Beans Kraft Brick Loaf ______ 24 Carnation, Baby, 4 dz. 1 28 70@80, 25 Ib. boxes__@06
nnn 2 py 925 Mich. red, No. 10 ___.5 60 Little Dot. No. 2... 240 Kraft Swiss Loaf 32 Oatman’s Dundee, Tall 2 85 60@70, 25 lb. boxes__@06%
Read. No 2 2 300 Little Dot, No. 1 __.. 1 80 Kraft Old Eng. Loaf__ 45 Oatman’s D’dee, Baby 1 43 50@60, 25 Ib. boxes__.@07
Pride of Mich., No. 2 260 Little Quaker, No. 1..160 Kraft. Pimento, % lb. 185 Pet, Tall __-_-_______ 250 40@50, 25 lb. boxes__@08
BOTTLE CAPS Marcellus Red pee 210 Little Quaker. No. 2__ 220 Kraft. American, % lb. 1 85 Pet, Baby, 4 dozen __ 1 25 30@40, 25 lb. boxes__@10% .
Dbl. Lacquor. 1 gross Special Pie 1 35 Choice, Whole, No. 2__ 1 90 Kraft, Brick, % lb. -- 1 85 Bordens Tall, 4 dozen 2 85 20@30, 25 Ib. boxes__@14 a
pke., per gross ------ 45 Whole Waite 2 80 Choice, Whole, No. 1__ 1 25 Kraft, Lumbur., % lb. 1 85 Borden’s Baby, 4 doz. 143 18@24, 25 lb. boxes__@16

 

July 27, 1932 MICHIGAN TRADESMAN 21

 

Hominy MULLER’S PRODUCTS Dill Pickles Bulk COD FISH Sapelio, 3 daz. 3 15 TABLE SAUCES

    

  

: Pearl, 100 lb. sacks -_ 3 50 Macaroni, 90%), 22 2 20 5 Gal. 200 3 65 Middles = § 8 20 Soapine, 100, 12 oz. _. 6 40 Lee & Perrin, large__ 5 75
i Spaghetti, 9 oz. -_-__. 2 20 16 Gal., 650 __________ tf 25 Peerless, 1 ib. boxes 19 Snowboy, 100, 10 oz. _. 4 00 Lee & Perrin, small__ 3 35
Elbow Macaroni, 9 oz. 2 20 45 Gal., 1300 __-___--- 30 00 Old Kent, 1 lb. Pure 27 Speedee, 3 doz _____ 790 Pepper = 1 60
Bulk Goods Egg Noodles, 6 oz. __ 2 20 Whole €od =... 1154 Sunbrite 50s 210 Hoyal Mint 2 40
Elbow, 20 ib. .--.. 05 Egg Vermicelli, 6 oz. 2 20 Wyandotte, 48s ______ 475 Tobaseo. 207... 4 35
Egg Noodle, 10 lbs. _. 12 Egg Alphabets, 6 oz.__ 2 20 PIPES Wyandot. Deterg’s. 24s 2 75 Sho You, 9 oz., doz... 2 25
Egg A-B-Cs 48 pkgs.-__ 1 80 Cob, 3 doz. in bx. 1 00@1 20 o HERRING o ape oS 4 75
olland Herring A-} small _____ ZG
Pearl Barley NUTS—Whole Mixed, Kegs naa 76 Caner, 202, 3 30
O000 (2 700 Almonds, Tarragona__ PLAYING CARDS Mixed, half bbls. ______ SOAP
Barley Grits —----__- 5 00 Brazil, large ——---.. Battle Axe. per doz. 265  Mixéd, bbis. _...__ Am. Family, 100 box 5 85
i @hester 2220 350 Fancy Mixed ______ Bicyele, per doz. _-. 470  Milkers, Kees gg Crystal White, 100 ___ 3 50 TEA
le Filberts, Sicily ---_-- Torpedo, per doz. __.__ 250 Milkers, half bbls. _____ Bee. GCs 215 Blodgett-Beckley Co.
Peanuts, Vir. Roasted Milkers. bbls, ..._...- Fels Naptha, 100 box 5 00 Royal Garden, % lb._. 75
: Sage Peanuts, Jumbo, 12, a Flake White, 10 box 2 85 Royal Garden, 4 lb. __ 77
: Bast, India) 200802. 10 i ID) case 1 05 POTASH Grdma White Na. 10s 3 50
: = $ star 2 25 Babbitts, 2 doz .. 2% Lake Herring Jap Rese, 100 box _____ 7 40 Japan
* ecans, Jumbo 40 1 Bairy. 100 box ..__. 400 Medium _........._ 22
' Tapioca Pecans, Mammoth _____ 50 ee 2 Palm’ Olive, 144 box 990 Choice _----------- 33@37
: Pearl, 100 lb. sacks __ 7% Walnuts, Cal. ~~~ mee FRESH MEATS Tubs, 60 Count, fy. fat 6 00 Eava. 50 box 2. Bon Wane@y = 2 38@42
é ee Roz, = doz 405 Hickory “4 es Pails. 10 Ib hie fat 159 Octagon, 120 -_------- 500 No F Nibbs 42
romedary Instant -_ 3 50 ee ; : 5 Pummo, 100 box _..___ 4 85
- Jiffy Punch Salted Peanuts Top Steers & Heif. ---. 13 Sweetheart. 100 box __ 5 70 : Gunpowder
3 dom. Carton _...._.. 995 Wancy, No, 1b ots 7 Good Strs & Hf -» il : . Grandpa Tar, 50 sm. 216 Choice ____ a 40
is _Assorted flavors. 24 1 lb. Celloph’e case 190 Med. Steers & Heif. __ 10 White Fish G@randoa Par 50 tec. 350 Hamey
; Com. Steers & Heif. -- 09 Bri Fancy, 100 lb. 13 00 Trilby Soap. 100, 10c¢ 7 25
Shelled ilkers, bbls. ----__- 18 50 Wiliams Barber Bar, 9s 50 Ceyion
KK r 7 a
FLOUR Almodns, Salted _______ _ 95 | K K Norway -_ 19 50 Williams Mug, per doz. 48 Pekoe, medium —________ 45
Vv. C. Milling Co. Brands Peanuts, Spanish Veal C b. pails ------------ 1 40 :
| fii Wee 510 125 lb. bags ------_- om Top 2 11 ut Lunch. -__________ 1 50 _ English Breakfast
j Harvest Queen __._.- Ro Hilbects 282 49 Good oo 19 Boned, 10 lb. boxes __ 16 Congou, medium ______ 28
: Yes Ma’am Graham, Pecans Salted —__._..._ 55. Medium 2222 015 2S 9 SPICES Congou, Choice -_-_ 35@36
i bg 140 Walnut California ____ 40 visa wee Spices i Congou, Fancy -__. 42@43
: SHOE BLACKENIN os SDICe, | amaica Se Gea
i MINCE MEAT Lamb 2 in 1, Paste, doz. ___ Sa Cloves, Zanzibar -_-. @36 / Oolong
i Lee & Cady Brands None Such, 4 doz. ___ 6 20 Yearling Lamb -------- 15 EE. Z. Combination, dz. 130 Cassia. Canton __~-_- @24 Medium --____________ 39
Home Baker -___-___ Quaker, 3 doz. case -. 3 15 Good --~-----------~--~.. 14 Wri-Koot, doz. - 309 Cassia, 5c pkg., doz. @40 Choice --------_-------- 45
Cream Wheat ------ Yo Ho, Kegs, wet, lb. 16% eoaene ee a Bizbys, doz. 1 30 Lai ae ee er ORO 50
Gor 222222 8 Shinola, doz... go ~ixec. No. I -_____ @3
OLIVES ony Mixed, 5c pkgs., doz. @45 . TWINE
FRUIT CANS 7 oz. Jar, Plain, doz. 1 05 Nutmegs, M@30 = @50 Cotton, 3 ply cone ____ 25
Presto Mason 16 oz. Jar, Plain, doz. 1 95 Mutton STOVE POL Nutmegs, 105-110 ___. @48 Cvetton, 3 ply Balls ____ 27
F. O. B. Grand Rapids Quart Jars, Plain, doz. 3 25 Good --~--------------~- Biche d ISH Pepper, Pinch @23
Hat out 7 ik §& Gal. Kees. cach 6 50 «~Medium -____.______. — 2... 2. 3 fo bon mS.
Soe oa, 2 ok te Cine. dee 115 Foor —...________ O fe a Vo te Cigce a ee nae
One quart oi 865 8 oz. Jar. Stuffed, doz. 2 25 Bieclin sty doz. 1 25 : Wit a
Hatt; gallon 2 1155 10 oz. Jar, Stuff., doz. 2 65 Wicmlins Eiaua ae fa owe Ground ie Bae he, Ge are
ie 1 Gal. Jugs, Stuff., dz. 2 40 Pork ameline Liquid, dz. 1 30 Allspice, Jamaica ___. @25 White Wine, 80 Grain 25
: . ome ta med 12 2 stanid. ee doz. ’ 30 Cloves, Zanzibar -.-. @45 we
FRUIT CAN PARIS GREEN Butts 9220 aS adium, per doz. -.._.1 30 Cassia, Canton --__-- @25 KING
Presto Red eo es Cees ee 34 Shoulders 205000 08 aes aus per doz. 1 30 Ginger. Corkin —.__.__ @27 Ne 9. per Bross . 80
carton a ee 39 Spareribs 200 06% vy ove Enamei, dz. 2 80 Mustard ---___-------- @26 No.1, per gross ______ 1 25
>->---=- aan a as : Mock he ulcanol, No. 10, doz. 130 Mace, Penang --__--- @85 No. 2. per gross 1 50
Presto White Lip, 2 Sane oe 30. Nec nes ---------- 04 Stovoil No. 3
gro. carton 76 Trimmings 05 ou, per doz. -____ 200 Pepper Black @25 o. 3. per grass 2 30
ee ' EL VAMPIRO POWDER  }+»=+=+ ..©™.... Nutmess - @31 Peerless Rolls. per doz. 90
Offers—1%, gross __. 10 00 Pepper. White .______ @38 Rochester, No. 2, doz. 50
GELATINE 3 Dozen Lots, per doz. 75 PROVISIONS SALT Pepper, Cayenne ea @36 tna Pa 3, doz. 2 00
Jell-O, 3 doz. ___-__. 2 &% Barreled Pork F. O. B. Grand Rapids Pauriza, Spentah -_.. Ga Oe 75
eco 34e 405 EL VAMPIRO LIQUID Clear Back --_ 16 00@20 00 COlonial, 24, 2 Ib. 95 WOODENWAR
Plymouth, White _...155 % Pints, per doz. -. 200 Short Cut Clear -_-_ 16 00 Colonial, i 1 20 Baek E
.Guaket, 3 doz, ___. 175 Pints, per doz. —___ 3 00 Solow ladieed, 2-2 15 s Hushels, Wide Tk
Quarts, per doz. __-. 5.00 Med. No. 1 Bbls. -___ 2 90 a: Sgt aed ‘ aca oe .
Gallons, per doz. _... 16 80 Dry Salt Meats Med. No. 1, 100 lb. bk. 1 00 Chili Powder, 1% 0z._- 65 wena pha oo 2 00
ae ELLY AND PRESERVES Ask Your Jobber D S Bellies 18-29@18-10-8 Farmer Spec., 70 lb. 1 00 ao 604, - 95 ke inp handle__ 90
, Pure, 30 lb. pails --__ 2 60 packers Meat. 50 Ib. 65 Onion ‘Sale ee 1 em Market, ona a ae
“Imitation, 30 lb. pails 160 PETROLEUM PRODUCTS Cr see for lee ee is Soe bee 2c
ure, 6 oz., Asst., doz. 90 Including State Tax _ ,, bard Se eee ME cnelty, 34 3 25 Splint, medium ______ 75
Pure Pres.. 16 oz.. dz 1 86 From Tank Wagon ae - a see 6% power ao 280 Ib. bbl. 4 - Kitchen Boaaeat 4 50 Splint, as® 0 | 6 30
Red Crown Gasoline -_ 15.3 - tubs -_--advance % Da Sao eas te oe : :
: Red Crown Mihyl 188 50 lb. tubs advance 4 Baker Salt, 280 tb. bbl. 3.80 Meer] “og 90 Churns
JELLY GLASSES Stanoline Blue ------- 13.3 20 1b. pails advance %  § 10 Ib. per bale --__ 93 Gav opy alg 4% ~---— 35 Barrel, 5 gal., eac
% Pint Tall, per doz. 38 10 lb. pails ___-advance % - if wt Her bale ~——— 100 Giene - a aa Barrel, 10 gal ors 3 55
% Pint Squat, per doz. 38 In Iron Barrels 5 lb. pails --_-advance 1 - bags, Fable... 40 <, af es . $taG r aa
: e Perfection Kerosine __ 10.7 3 lb. pails ----advance 1 Tumerci, 14 oz. -—- 65 os gal. ver gal. _
Margarine Gas Machine Gasoline 38.2 Compound tierces ---. 7 Pails
V. M. & P. Naphtha__ 16.4 Compound, tubs ---_-- 1% u at. Galvanized ____ 2 60
2 qt. Galvani 9 QF
1. VAN WESTENBRUGGE ISO-VIS MOTOR OILS Oa 14 at. Guna. = 3 10
Food Distributor ie In Iron Barrels na Sausages Kingsford, 24 Ibs. -_-_ 2 30 12 at. Flaring Gal. Jr. 5 00
2, ---------------- ate 2 be Powd., bags, per 100 325 10 at. Tin Dairy _____ 4 00
es ee oe at a
. Heavy, 22) f02 Pork 22 20 ee : Traps
Neal eee 19 Mouse, Wood, 4 holes. 60
1 . oa. Jellied 2.0 72” a Boos wood, 6 holes. 70
eadecheese 222.0 5 Gloss Mouse. tin, 5 holes __ 63
arine Aveo, 24 1 ip pkes. 252 Het. weed 1 wo
Aree. 12. 2 tb. pees. 217 BA suring... 1 00
a. a, Seay @u Argo, 8 5 lb. pkgs. 2 46 Mouse, Spring 20
2 a Iron Barrels acs Hams, Cert., Skinned Te te a aa
it ----------------- 2.2 16-38 Tb. 2 @14 Tiger, 48-1 pees Tubs
Cream-Nut, No.1 12 Medium —..-__._____ 62.2. Ham. dried beef a uwee Galeadt-
: < @iger. 50 Ibs. 2975 Large Galvanized ____ 8 75
Percola. No. 1 _...... 09 ae aE ae oo Kouckles ...._.... @24 ‘° Medium Galvanized __ 7 75
mecial heavy =..-..- _ 62.2 California Hams __ @12% Small Galvanized 6 ja
Extra heavy ---------- 62.2 Picnic Boiled Hams @16 oS
BEST FOODS, INC. Polarine (ho G22 Boiled Hams @22 SYRUP
Laug Bros., Distributors Transmission Oil ---- 62.2 Minced Hams ______ @14 Free Run’g, 32, 26 oz. 2 40 Corn Washboards
Finol, 4 oz. cans, doz. 145 Bacon 4/6 Cert. -_--- @15 Hive case lots -___—_ 230 Blue Karo. No. 1% __ 245 Banner. Globe 5 50
Finol, 8 oz. cans, doz. 2 25 TIodized, 32, 26 oz. _. 240 Bine Karo. No. 5. 1 dz. 3 38. Brass. single 6 25
Parowax, 100 Ib. ---_ 7.3 Bive ease lots -_—— = 236 Bice Karo. No. 10 "348 Glass. sige 4 oc
Parowax, 40, 1 Ib. -- 7.55 Beef Red Karo, No. 1% __ 2 66 Double Peerless -_____ 8 56
Parowax, 20, 1 Ib. -- 7.8 Boneless, rump ----@22 00 Red Karo, No. 5, 1 dz. 3 64 Single Peerless -_____ 7 i
~ etic Cie eee
Sal -----_ t 23
Liver 24. 1 Ib. packages _. 3 35
Beet 2-2. 10 48, 10 oz. packages -_ 4 40
Cat ee 40 96. % lb. packages __ 4 00 Imit. Maple Flavor 1 Wood Bowls
. Pork 2200 04 CLEANSERS Orange, No. 1%, 2 dz. 3 10 = iu. Butter J 5 00
eri : Orange, No. 5, 1 doz. 4.74 1 in. Butter —______ 9 UU
) oe. Li in. Butter <2 18 00
Nucoa, 1 Ibs le 12 My es te RICE WASHING POWDERS id tm. Butter = 25 60
Holiday, 1:1p. _-.-52- 09 Cio. cane Hine Rose -- 3 50 Bon Ami Pd., 18s, box 1 90 a
5 ; ancy Head 222 06% Bon Ami Cake, 18s__ 1 62% aple and Cane
: Belle gz Kanuck, per gal. ___.150 ,,, WRAPPING PAPER
Wilson . Brands i oe Climaline, - don 2 3 60 Kanuck, 5 gal. can _. 6 50 os aa white__ o
randma, 100, 5¢ ____ 3 60 og ee ae Be
Nut —~--~--------_---.-- 10 Semdac, 12 pt. cans 2 95 Postma Biscuit Co. Grandma, 24 Large __ 3 50 i i D F ----___- 06
Special Roll ----------- 13 Semdac. 12 at. cans 490 18 rolls, per case --- 180 Snowboy, 12 Large ~- 2 55 ; mon 4 05
12 rolls, per case ---- 1 20 Gold Dust, 12 Large 2 25 a Grape Juice sraft Stripe --------- 09%
18 cartons, per case-_ 215 Golden Rod, 24 ___--- a eee ee
12 cartons, per case_. 1 45 uaun. Z. 3 elch, 24 pint case__ 4 5
MATCHES : EIS KEeS ee OF er a To welch. 26-4 ca: cane. 3 2 _ YEAST CAKE
Medium Sour d Dutch Clean., 4 dz. 3 40 Macie < : ag
Diamod, No. 5, 144 6 00 : : Mamie. 5 doa 2 70
5 gallon, 400 count -_ 4 75 Octaron. 905 —_.--._ 3 90 ES 2 ae
Searchlight, 144 box 6 00 SALERATUS Winco 40800 3 20 ole ight. 3 doz + ------ 2 70
Swan, 144 _-_--------- 5 00 Sweet Small Aarm and Hammer -- 375 Rinso. 245 -_--___-___- 5 25 labia sg i a ea
Diamond, No. 0 ------ 415 5 Gallon, 500 -___-_--- 7 26 Rub No More, 100, 10 COOKING OIL oe ee ae
eto oe 3 85 Mazola east Foam, 1% doz. 1 35
Dill Pickles SAL SODA an No More, 206 be 400 Fints. 2 doz —_____ 4 60
Safety Matches Gal., 40 to Tin, doz. __715 Granulated, 60 lbs. cs. 1 35 oe Cleanser, 48, Quarts. | daw 4 30 YEAST—COMPRESSED
Red Top, 5 gross case 5 45 32 oz. Glass Pickled__ 2 00 Granulated, 18-2% Ib. OO OF. 385 Half Gallons, 1 doz. 775 Fleischmann, per doz. 30
225 alions. t¢ doz. —.._. 725 Red Star. per dez. _..._ 20

a Polo, 5 gross case ---_ 4 75 32 oz. Glass Thrown -- 1 45 packages ----------- 110. Sani Tia 1 dez. __

 

 

MICHIGAN TRADESMAN

  

July 27, 1932

 

  

SHOE MARKET

Michigan Retail Shoe Dealers Association.
President—Elwyn Pond, Flint.
Vice-President—J. E. Wilson, Detroit
Secretary—Joe H. Burton, Lansing.
Asst. Sec’y-Treas.—O. R. Jenkins
Association Business Office, 997 Trans-

vortation Bldg., Detroit.

 

Time For Trade To Appreciate Shoes.

It is strange but true that shoes, the
biggest and best bargain the public of
this country ever get in all their buy-
ing, always get the worst of it in any
movement of economizing. People
pinch most unreasonably on their shoe
buying, while paying willingly larger
sums of money for less vitally essen-
tial articles of wear. If there was such
a chart that could show economic use-
fulness, rest assured that shoes would
be high up the scale.

The greatest factor in the develop-
ment of the new economic picture of
the shoe store must be the merchant
himself. He must determine the
status of his store and the measure of
its usefulness, its prestige and _ its
profit. As he sets his values in shoe-
making, in style and in price, so is
the industry graded. The merchant is
not fooling himself in pricing the shoe
out of line with what his community
will pay. But he seldom puts enough
appreciation into his shoes. He doesn't
tell the public those little things about
shoes that warrant a little more money
for footwear and for service. He too
often takes it for granted that the pub-
lic is buying and that he hasn't a
selling job as well.

Shoe merchants are stepping into a
Fall season and a changing season.
Different shoes are appearing. It 1s
a very peculiar condition of the mind
that when merchandise is cheap, the
taste of the merchant and the public
is likely to be cheap. Funny looking
shoes are liable to appear that are an
offense to good taste, through the
muddling of colors, leathers and ma-
terials. That is a spirit of “what can
you expect for that price?” We have
had cycles of cheap shoes before and
strange to relate a poor taste period
accompanied them.

The first improvement in purchas-
ing power will bring about an improve-
ment in style and selection. When
shoes are cheap the attempt to sell
more pairs to increase the volume
naturally follows. When shoes are
cheap, even the public tosses them
about and “lets them down.” There is
something in the better level of price
that improves taste right down the
line,

Believe it or not, the greatest im-
provement of true style in foot wear is
through the retail shoe merchant—due
credit being given to shoe manufac-
turers, tanners and material makers.
The contribution of the shoe manu-
facturers and the leather men is that of
incidental risk but the merchant, with
his store, always bears the ultimate
risk. To the merchant each style is a
profit or loss possibility in the court
of final test—the fitting stool.

Already there is being sensed a grad-
ing up in shoe values as measured in
style and in service and in fair price.
Price is here and there being measured
in relation to the desirability of the
shoe. The public is learning by com-
parison of fit and service and of shape
and wear. A slow and sure interest in

better shoes is coming because the
public demands economic usefulness
and smartness and fit.

The public is finding the new and
steady levels that represent continuing
satisfaction in footwear. The public
has been given a chance for a choice
and is again on tke point of consider-
ing values in shoes as against values
of all other usable commodities. There
is an almost natural reason for the
appreciation of better shoes because a
Fall and Winter season is ahead where
shoes of a little more substance, ser-
vice and wear are needed. The public
can do with most any foot covering in
Spring and Summer, but there is a
necessity of worth in footwear in the
Fall.

Merchants undoubtedly appreciate
true worth in shoes and it is for them
to pass this viewpoint on to the pub-
lic. Teach men and women that good
shoes, especially in Fall and Winter,
are safeguards of health and therefore
represent true economy. The loss of
time, doctor’s and medicine bills, en-
tailed in one bad cold far outweight
the small difference in price between a
good, substantial, dependable pair of
shoes and a pair whose service value
has been skimped to meet an arbitrary
standard of price. The merchant who
points out to his public the true worth
of shoes is performing a service to the
customer as well as to himself—Boot
and Shoe Recorder.

+2. ______
Week’s Food in Vest Pocket.

Grand Rapids, July 19—Here is an
anecdote which will amuse you. Yes-
terday I reminded George C. McKay,
Vice-President and Treasurer of Kel-
loge Company, of it and he remember-
ed it well—havine “sprung it’ on the
spur of the moment.

About 1911 John L. Kellogg, son of
W. K. Kellogg, was then experiment-
ing on concentrated foods. He pre-
sented to a group of directors at their
luncheon in the office cafe, where they
lunched every day, a small tin box
holding twenty-one small tablets.

John L. passed the box to McKay
with the remark, “Here is a week’s
food, George, which you can carry in
your vest pocket.”

Like a flash George asked, “Where
is the alum?” Said John, “What do
you want the alum for?” Said George,
with usual dry and brief wit, “To
pucker my stomach to fit the meals.”

Andrew Ross, well known in the
food trade, and the late Ellis Howland,
long of the New York Journal of
Commerce, and I nearly choked with
laughter because the joke was pat and
unprepared. J. R. Cassleman,

Industrial Commissioner Ass’n. of
Commerce.

>
Slight Gain in Pewter Orders.

Demand for pewter hallow ware
picked up slightly at the close of last
week. Buyers arriving to attend the
home wares exhibit scheduled to open
at the Hotel Pennsylvania, New York,
shopped through the show rooms and
placed a fair volume of orders for late
August delivery. Manufacturers as-
sert that demand so far this month has
been far below expectations and that
an active business will be necessary
next month if producers are to fill the
early Fall requirements of stores in
time to start work on holiday goods.
Merchandise to retail in the $2.50 and
$3 ranges is expected to be in demand
for Fall selling.

—_>2+___

Abstract justice doesn’t always jibe

with common sense.

Fire insurance, like most commodities, is only
as good as the company behind it. You may
carry a policy for several years before you can
actually test the good of your fire insurance
company. The Federal Mutuals can show you
convincing proof of the dependability of its
policies. Losses are paid promptly and fairly,
financial stability has always been maintained,
management consistently capable, and savings
of 30 to 40% have been paid year after year.
If you want dependability in your fire insur-

DEPENDABLE
FIRE INSURANCE

ance, you will want Federal protection.

FEDERAL HARDWARE & e
e INPLEMENT MUTUALS

RETAIL HARDWARE MUTUAL FIRE INS. CO.
Minneapolis, Minn.

HARDWARE DEALERS MUTUAL FIRE INS. CO.

Stevens Point, Wis.

MINNESOTA IMPLEMENT MUTUAL FIRE INS. CO.
Owatonna, Minn.

 

 

INTELLIGENT INSURANCE SERVICE

and

REAL INSURANCE SAVING
Originally
For Shoe Retailers

For Merchants in All Lines

 

 

The same saving and the same service to all

We confine our operations to Michigan
We select our risks carefully
All profits belong to the policyholder

MIcHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE CO.

LANSING, MICHIGAN

 

Mutual Building Phone 20741

 

 

 

 

 

 

 

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July 27, 1932

MICHIGAN TRADESMAN

23

 

EIGHT AMENDMENTS
To Present Laws on Our Statute
Books.

I have very set and definite ideas
about religion and politics. Likewise,
I do not concede to anyone anything
in my respect and love for my country.
Of course, like millions of others, I
get that way only when my convic-
tions are challenged. Otherwise I am
a plain every-day citizen, trying to
earn a living and lay aside something
for the expected rainy day.

My entire life has been devoted to
hard work. My parents were poor
people, but honest and proud never-
theless. What I may have accumulated
during the course of the past fifty
years, more or less, in the form of
worldly goods has been due entirely
to unceasing effort and perseverance.
Therefore it is with a feeling of com-
petency, founded on actual contacts
and environment, I express’ the
thought that in the final analysis the
average individual cannot further cope
successfully with life if the state’s ef-
forts to maintain itself in supreme
power at any cost is not checked and
proper safeguards are not enacted to
define the line beyond which the state
cannot go. With the fall elections soon
to be a topic of much thought and
talk it occurs to many taxpayers they
have an unusual opportunity to take
the first step in the direction of en-
forced retrenchment and slowing down
of the spending spree, the effects of
which they are now painfully passing
through. On the ballot in November
will be found seven proposed amend-
ments to the state constitution. Space
will not permit an elaborate discussion
of all the pros and cons relative to the
amendments. Some of them are so
far reaching that if adopted they will
revolutionize the Government. Others
of lesser importance are nevertheless
of a serious nature and will require
much consideration before a sensible
solution or answer is found.

Ordinarily the average voter gives
but little thought to any proposition
involving governmental affairs. This
is regrettable, as the present tax situa-
tion bears ample witness. With mil-
lions of state, county, city, school and
road bonds now in the hands of big
and. little investors who rightfully ex-
pect to receive the interest or princi-
pal as they come due, and with the
increasing difficulty experienced by
practically all taxpayers to meet the
payments due on these bonds, the
problem created by such a situation is
rapidly becoming tragic and may end
in disaster for the state unless a way
is soon found to circumvent what ap-
pears to be the inevitable. One need
not be an alamist, pessimist or much
less a radical to see the present situa-
tion in its true light and dare to ex-
press an honest and_ unvarnished
opinion, free of the usual empty mean-
ingless phrases and glittering general-
ities, not to say anything of the
boloney so much in use to-day, There-
fore, at the risk of being classed as an
alarmist, pessimist or radical and to
give expression to what in the minds
of thousands of taxpayers, based upon
observations and hearing, can be done
to change for the best the present tax
situation in this state, I will try to

cover in as few words as possible a
subject which has grown to almost
endless proportions.

The first amendment to be voted on
this fall is on the question of repealing
the state dry enforcement act and sub-
stituting a state liquor control act for
revenue purposes. This proposition is
sound and logical in every way and
should be adopted without equivoca-
tion as a future relief measure for the
taxpayers. For the benefit of those
who may want to know many tax-
payers are personally dry, but will
vote wet on this question. Their inter-
ests as taxpayers far outweigh any
sentiments or idealisms they may have
on the wet and dry issue, refusing to
be lured by the eloquence and bland-
ishments of the dry sirens this year.

The second amendment provides for
a limitation of $15 per thousand of
valuation for property taxes. This
idea comes just about fifteen years too
late. Had such a law been put on the
statute books about 1917 what a lot of
‘financial headaches the taxpayers
might hve been spared. However,
never being too old to learn, as those
who pay the bills say, if this amend-
ment will protect the easy going and
sometime foolish taxpayers against
themselves the next time they are
asked to approve a bond issue, it is
perfectly fitting and proper the amend-
ment should be adopted. But a seri-
ous difficulty presents itself when the
amendment goes into effect. How will
it be possible to reconcile inflated gov-
ernmental costs with reduced income?
The answer to this question is for the
lawmakers to find. It will be up to
them to do the worrying and not the
voters. For once our legislators will
be on the spot and upon the action
taken by them will depend the future
financial welfare of the state. Stalling,
quibbling and dickering, the famous
triplets sired by politics out of indif-
ference, will be thoroughly exhausted
by the time a new tax bill is adopted,
but if the result is unsatisfactory an-
other amendment would be voted upon
and if adopted our legislators would
have to go through another nerve
wracking meeting. Here is hoping
such will be unnecessary. The tax-
payers mean business this year and,
nothing short of a drastic tax reduc-
tion will satisfy them.

The third amendment provides for
larger representation in the House for
the cities, while keeping the Senate in
country control. This bill has consid-
erable merit and should be approved.

The fourth amendment to exempt
up to $3,000 on homes and $1,000 on
household goods offers serious com-
plications from the standpoint of rev-
enue for the state. Possibly a sales
tax would be the answer if this is
adopted, as it should be.

The (fifth amendment is one in which
the average city voter has no interest.
However, if the townships want it
they should be allowed to have it.

The sixth amendment, to prohibit
the Governor from exercising his au-
thority in the issuance of paroles or
pardons in first degree murder cases,
is one evidently conceived in the
depths of hell and should be regulated
to Satan. No more despicable legisla-
tion was ever suggested.

The seventh amendment is a case
where the taxpayer comes into his own
if he votes intelligently. The proposi-
tion to limit to taxpayers only the
right to vote on bond issues certainly
is a move in the right direction. Like
the second and fourth amendments
proposed, if this is adopted a definite
check on mounting governmental costs
will be placed in the hands of those
who pay the bills and will eventually
result in lowered taxes for those with
small or limited. incomes.

The eighth amendment, proposing
the repeal of an act imposing a fee on
the sale and manufacturing of oleo,
should be retained; in addition, a sales
tax should be levied on oleo if nothing
Between now and Noy. 8 much
written for and

else.
will be said and
against all these amendments. Un-
doubtedly some of our state officials
will insist the adoption of these chang-
es will bring chaos or ruin to the state.
Let no taxpayer be deceived by such
talk. Progress and advancement in
state affairs has always been a slow
but sure process when the people were
the ones who forced the legislators to
enact such laws as they wanted. If,
however, the problem presented by
any one or more of the changes proves
to be too difficult of solution for any
one of our present officeholders, in
fairness to the state and taxpayers
such officials should resign and make
able and courageous
A. C. Martin.

way for more
men.

St. Johns, July 26.

—_—__+~-+___
Corporations Wound Up.

The following Michigan corporations
have recently filed notices of dissolu-
tion with the Secretary of State:
Chicago Hardware Foundry Co., Lan-

sing.

K-H Investors Fund, Inc., Detroit.
1414 Farmer Street, Inc., Detroit.
Eaton Optical Co., Detroit.
3adder-Hoffman Land Co., Highland

Park.

Tower Rubber Co., Chelsea,
Kinsey-Doyle Co., Detroit.

Union Match Co., Inc., Detroit.
Overland Construction Co., Lansing.
Whites Lake Amusement Co., Kala-
mazoo,

List Construction Co., Detroit.

List & Weatherly Construction Co.,

Detroit.

Fisher Leather Belting Co., Inc., De-
troit.

Benton’s ‘Cloak & Suit Co., Detroit.

Sun Employment Co., Detroit.

Western Automatic Machine

Co., Detroit.

MacArthur Concrete Pile Corp., Lan-
sing.
Grand Rapids Gypsum Works, Grand

Rapids.

Spencer-Witt Furniture Co., Sturgis.
Temple Stores, Birmingham.
Ey. B: Fools Corp.. Detroit.
Heidereich Jewelry Co., Jackson.
Egbert-Hay-Fobes Co., Coldwater.
Saugatuck Silver Fox Co., Saugatuck.
Cadillac Metal Parts Co., Cadillac.
Michigan Automotive Supply Co., De-
troit.
White Markets, Inc., Detroit,
>. - --
OUT AROUND.
(Continued from page 9)

Screw

The Merchants Journal reproduces
my recent reference to the vandals who
utter unfair, untrue and abusive criti-
cism of our Presidents and adds:

“There is a lot of merit to that sug-
gestion. We have a playful habit in
this country of villifying our Presidents
while they are on the job, and need
encouragement, and then canonizing

them when they quit, or die. Especial-
ly when they die. Lincoln was one of
the most abused and maligned Presi-
dents the country ever had while he
was in office; now he is almost a Na-
tional saint. Teddy Roosevelt was
slandered and hated while alive; so was
Grover Cleveland; now everybody ad-
mits they were great men and able
Presidents. Even Calvin Coolidge, ridi-
culed and belittled while president, is
on his way to become a National hero.”

The Getz farm is this year charging
an admission fee of 25 cents, observing
the same hours as heretofore. This has
cut down the attendance to about 10
per cent. of what it was when every-
thing was free. The largest attendance
in one day last season was 40,000. This
year the largest attendance so far was
one day last week, when 4,000 people
paid a quarter to see one of the finest
assortments of animals to be found
anywhere in this country. Mr. Getz
has given up the idea of selling the
property to the State and has merged
it into a stock company.

E. A. Stowe.

 

GREENE SALES CO.
SPECIAL SALES CONDUCTORS
Reduction — Money-raising or
Quitting Business Sales.

142 N. Mechanic St. Phone 9519
JACKSON, MICHIGAN

 

 

Phone 61366

JOHN L. LYNCH
SALES CO.

SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising

209-210-211 Murray Bldg.

Grand Rapids, Michigan

 

 

 

 

 

 

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse.
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

WANTED—Partner in oil well west of
Mt. Pleasant, drilled into sand; also, at
sacrifice, seventeen shallow oil wells,
Kentucky and Texas land and fine land
in California, Sacremento Valley, for win-
ter homes. John E. Welton, Bowling
Green, Ohio. 533

FOR RENT—Meat market building ad-
joining grocery stock. Been a market
there thirty years. No fixtures in build-

 

ing. Address No. 535, c/o Michigan
Tradesman. 535
To Trade—Beautiful hotel. Open year

around. On harbor and two truck lines.

Doing good business. Investigate. Ad-

dress No. 586, c/o Michigan Tradesman.
ree
536

FOR SALE—S0-acre farm, good build-
ings; cherries, peaches, pears, grapes.
$6,000. Might exchange for clean general
merchandise stock. L. Parker, Lawton,
Mich. 537

 

24

MICHIGAN TRADESMAN

 

July 27, 1932

 

These Two
Schemes.

Lansing, July 26—This office has re-
ceived two letters from merchants who
have been victimized by crooks, as
follows:

Morenci, July 23—A few days ago a
man by the name of W. T. Williams
called at our store claiming that he
was working for the Badger State Ad-
vertising Co., of Milwaukee, Wis. This
man said he lived at Hudson, and
wanted to buy curtains and sheets. He
did so and gave us a check for $15 is-
sued by Badger State Advertising Co.
in payment. This check has been re-
turned, payment being refused.

We wish that vou would put out a
letter to all members in Michigan to
be on the lookout for this man and if
he can be located hold him, as we think
he is a crook. He is a man about 5
feet 6 inches tall, of slender build, dark
complexion and wore glasses.

He might change his name when
going to other places but probably
would still be trying to sell advertis-
ing for Badger State Advertising Co.
He had his brief case full of advertising
of this company.

Hoffman Dry Goods Co.

Lake Orion, July 22—-There are two
men working a racket as follows: They
go to resort towns, rent a cottage
either through a real estate man or the
owner, then go to a store with the
story that they have rented a cottage
from Mr. Doe, for three or four weeks,
and that they have to furnish their
own linen. Then they proceed to pur-
chase sheets, even going so far as to
buy some little knick-knacks for kids,
then flash a cashier check for payment
to more than twice the amount of their
purchase. They are driving a Packard
car two or three years old, a five pas-
senger coupe. They claimed to be
from the East, but we are unable to
confirm their number or what state
license.

They are both about the same age,
about 45 years, both about the same
height, 5 feet 8% inches. One is con-
siderably heavier than the other. The
slim one will weigh about 145 pounds
while the fleshy one will weigh 185
pounds. Both smooth shaven. The
slim one wore a dark grey worsted
suit with shirt and tie, the other wore
dark blue trousers and white shirt, no
tie or coat, probably on account of the
heat. The slim one was rather squint-
eyed, both seemed rather quiet and
even a little shy and _ neither very
talkative.

They gave us a cashier check for
$50 from the Farmers National Bank,
Salem, Mass. In answer to our wire
there is no such institution. All our
members of resort towns should be
notified of this racket that they might
be saved a loss and we think other
state associations should be notified.
If these men can be apprehended kind-
ly have held for Oakland county au-
thorities.

Compliment From an Editor.

The following is a copy of a letter
received from an editor of a Michigan
newspaper:

“After having spent some weeks in
the East on business and also attend-
ing the World Methodist Conference
at Atlantic City during the month of
May, I got quite a little behind with
my reading. This accounts for my not
having read your June News Letter
earlier than the past week.

“IT am writing to congratulate you
on this News Letter. I believe it is
one of the most interesting and con-
structive that you have put out in a
long time.

Beware of Crooked

“It is my opinion that if the busi-
ness men in the smaller communities
of America ever needed co-operation
and direction in the matter of conduct-
ing their ‘business, it is now. If every-
one of your members who are not
carrying out the ideas expressed in
your bulletin will take them as  per-
sonal and make use of them, this
bulletin alone should be worth their

year’s dues to the Michigan Retail

Dry Goods Association—and then
some. :
“IT wish I had seen this before it

went out so that I could have given
you a list of merchants to whom I
would have liked the bulletin sent and
would have onlv been glad to pay the
extra expense involved.”

Jason E. Hammond,
Mer. Mich. Retail Dry Goods Ass'n.

> +
Activities of Michigan Retail Hard-
ware Association.

Lansing, July 26—The spring series
of group meetings was held in the
Southern part of the state. Attend-
ance at that series was heavier than in
the same territory the preceding year.
The fall series of meetings will be held
in the Northern part of the Lower
Peninsula and in the Upper Peninsula.
The schedule of meetings is as follows:

Sept. 5—Alma, Earl C. Clapp.

Sept. 6—Reed City, C. Remenap.

Sept. 7—Scottville, E. M. Briggs.

Sept. 8—Elk Rapids, Hugo Will.

Sept. 9—Gaylord, G. A. Ford.

Sept. 19—Sault Ste. Marie, W. H.
O’ Neill.

Sent. 21—Marquette, H. L. Kelly.

Sept. 23—Lake Linden, Ransom
Pearce.

Sept. 26—Ashland, Wis., Mr. Perrin.

Sept. 28—Iron Mountain, Jas. P.
Palmer.

Sept. 29—Marinette, Wis., to be ap-
pointed.

Sept. 30—Escanaba, A. Baum.

Already this vear we have run into
half a dozen cases where the death ofa
partner raised serious difficulties for
the remaining partner. Settlement of
estate is always difficult, especially
when part of the estate consists of an
interest in a partnership business.
Many partnerships to-day are operat-
ing without written contracts and al-
most all of them are drawn up in such
a hurried, inaccurate fashion that they
simply mean trouble later on. In the
July issue of Hardware Retailer you
will find a suggested partnership con-
tract which, with a few minor changes,
can be readily adopted by any partner-
ship business. A little thought now
will save bitter feelings and probable
loss later on.

The average sale is as dull as ditch
water. It should shave sparkle, life,
action—something to command atten-
tion and there must be real values to
the customer. Hardware merchandis-
ing of the future will probably be a
series of dramatic promotional cam-
paigns directed toward the exploitation
of specific lines, one after the other,
according to the season. The selling
machine cannot be geared to a groove,
for that groove will inevitably become
a rut. A Michigan hardware store has
been conducting one of the most inter-
esting sales have ever seen. Not
one article placed on sale can be con-
sidered a necessity, but the sale pro-
duced a large percentace of the total
volume of tthe store. This sale has
not been ‘held along traditional meth-
ods. The managers have seized on a
dramatic idea and built their entire
sale around that idea. The story of
this Michigan merchant’s sale will ap-
pear in the August issue of Hardware
Retailer.

Traveling across Michigan, I noticed
in the ceniter of a street in one of the
smaller towns a linoleum rug glued to
the pavement. This rug was doubt-
less laid by some merchant whose
store faced that portion of the street.
it would have been a cracker-jack of
an advertisement had the merchant
had his name in legible letters in front
of that rug. The rug should be kept
waxed to protect the surface and
should carry a sign painted at least
twice a week. If traffic officers per-
mit, it will prove a good advertise-
ment for your store,

A Western merchant attached
clothespins to ‘his circulars. House-
wives could not resist picking up the
clothespin and the circular immediate-
ly received her attention. It proved

 

to be one of those good ideas—the
kind that work.

Many merchants report that the
harness business is coming back. A
visitor through the Middle West found
this year eighteen horses working for
every tractor, whereas three years ago
it was most unusual to see a horse. One
dealer in the first five months of this
year sold over $2,000 worth of harness.
Another merchant in a town of 2,000
population started to sell farm seeds
last year and disposed of over $4,000
worth the first half of the year. Hub-
bard’s in Flint, Bruske in Saginaw,
and a number of other hardware deal-
ers are finding profit in renting floor
sanding machines. These can be
rented for $4 to $5 a day and it opens
an avenue for selling floor varnishes.
Of all lines that offer unusual sales
possibilities, and at the same time re-
ceive so little attention as to be almost
criminal, I might mention the electrical
merchandise department. One store I
visited the other day had about a foot
of table display space devoted to that
line, whereas he should have had at
least one, if not two, complete display
stands. Why make an orphan. of one
of the best selling lines in the store?
If the hardware dealer would “father”
a few of the neglected “orphans” sim-
ply begging to be adopted, he would
have a family of workers that would
send away that wolf that’s been hang-
ing around the door.

H. W. Bervig, Sec’y.
—__ > 2.
Duty of Merchant To Keep His

Premises Safe.

Whether the merchant owns the
premises upon which he does business,
or is merely the lessee thereof, the law
imposes the duty upon him of seeing
that they are kept safe for passers-by.
And this duty applies in the manage-
ment of premises, whether acts creat-
ing a dangerous condition are per-
formed by the merchant himself or
under his orders.

Of course, where a third party is
employed as an independent contractor
to perform certain services upon prem-
ises he may also be held liable for his
negligence. But this, of itself, may
not relieve the merchant from joint
liability with him for injury suffered
by passers-by through the negligence
of such third party. For illustration.

In one case of this kind, a merchant
leased a business location which also
included the basement. The merchant
had entire control of the premises, and
ordered a quantity of coal from a coal
company to be delivered in the base-
ment of the premises. There was a

_coal hole in the sidewalk in front of

the premises, through which the coal
was to be shoveled into the basement.
All right.

Ordering the coal, the merchant
gave no more thought to the matter,
and in due time the coal company sent
its truck with several tons of coal
thereon. The driver of this truck was
acquainted with the premises, having
made deliveries there before, and went
into the basement from which point
he opened the coal hole on the side-

walk but failed to protect it from
passers-by.
Soon thereafter the plaintiff who

was walking by the premises fell into
the open coal hole and suffered injuries.
The instant action for damages there-
after followed against both the coal
company and the merchant. In defense
to this action, the merchant took the
position that he could not be held
liable because neither he nor any of

his employes had anything to do with
the delivery of the coal,

The merchant contended that after
he had ordered the coal the sole duty
of delivery rested with the coal com-
pany, and that since the injury resulted
from the failure of the latter’s driver
to protect the open coal hole from
passers-by it alone should be held
liable. The trial court, however, ren-
dered judgment against both the coal
company and the merchant, On appeal
the higher court, in reasoning on the
liability of the merchant, and in affirm-
ing the judgment, said:

“The (merchant) occupied the en-
tire basement and was a lessee of the
building. The coal was being deliver-
ed by means of its coal hole and the
sidewalk was used for that purpose. It
was his duty in these circumstances,
to see that the opening was properly
guarded and protected so that persons
passing on the sidewalk would not be
injured,

“It could have been found that the
((merchant) knew or ought to have
known that the covers were up and
the hole open and that no precautions
were taken from preventing travelers
from falling into it. The opening with
its covers, and the appliance, were the
property of the (merchant) and within
his control. He knew the doors would
have to be opened in order to have the
coal delivered.

“The judge could have found that
the ((merchant) was negligent. The
right of the coal company to open the
doors of the coal hole was one of the
issues involved. The evidence tended
to show the course of business pur-
sued; that the employes of the coal
company in opening the doors were
acting in accordance with the instruc-
tions of the (merchant) and with his
consent. We find no error in the con-
duct of the trial,”

So that ended the case with the coal
company and the merchant being held
liable, and as an example of circum-
stances under which a merchant may
be held liable in cases of this kind the
foregoing is hard to beat. Here, as
we have seen, the merchant was held
liable on the ground of negligence in
his failure to see to it that the em-
ployes of the coal company protected
the hole while delivering the coal so
that passers-by might not fall therein.

In view of this holding it is then ob-
vious that a merchant in possession of
premises, whether as owner or lessee,
should exercise some care when con-
tracting for services to be performed
thereon that may result in
the passing public, to the
proper precautions may be taken by
the party rendering the services.
Otherwise, as we have seen, the mer-
chant may find himself saddled with
unexpected liability on the ground of

negligence. Leslie ‘Childs.
———_2~ ~~ ___

Lamps, radios, other electrical de-
vices are automatically turned on or
off by a new combination electric
clock and time switch which uses a
self-starting, slow-speed motor.

2.23. ______

A new automatic proportioner is de-
signed to mix two liquids continuously,
accurately. Installed in the pipe line
carrying the principal liquid, it meas-
ures and injects the second. |

injury to
end_ that

 

 

 

 

 

 

io

Coffee

The feature of the Amer-
The cost
per cup of the best is so
small that quality: coffees

ican breakfast.

should always be recom-
mended.

Brands on which the
quality is remembered long
after the price is forgotten:

Morton House Imperial
Quaker Majestic
Nedrow Breakfast Cup

Boston Breakfast Blended

Sold only by Independent Dealers

LEE & CADY

 

 

 

THE TRADEMARK OF PURE
DELICIOUS FOOD PRODUCTS
} / Blue Bell Peanut Butter
re Bel-Car-Mo Peanut Butter
Cream-Nut Peanut Butter
Blue Bell Pure Cider Vinegar

Visco Bluing

Koeze Mfg. Co.

2101 Godfrey Ave. Grand Rapids, Michigan

 

 

 

 

Rademaker-Dooge Grocer Co.

Distributors of
Miss Michigan Pork and Beans
Miss Michigan Red Kidney Beans
Miss Michigan Wax Beans
Miss Michigan Refugee Beans

Miss Michigan Lima Beans

Quality Merchandise at low cost

 

 

 

 
   

uperiority

such as only Hekman
Bakers can impart

|

   

 
  

z i
i Ry
ve a

rf

Soda
Crackers

QMoarBicutl

The Supreme Achievement in Cracker Baking

 

 

 

 

 

 

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