WA LI memantine 5 cacao a) SOIC OR Viftieth Year ~ 5 Uf Gs i BR S79 moe Sr Lae as PUBLISHED WEEKLY “6 . FS CONG 6 a RS ay @ Ni (ay 2 NREL ees) 6 Ey. away d ING SA Ya e ) Ey y @ \ NY A\ \\ EN WEES ali v YL Ve Ay AC a= BOUL ahs Zoho z (OES = IESE SG GR SSSI SZ SHUN GRAND RAPIDS, WEDNESDAY, AUGUST 10, 1932 Number 2 Or 51 JUST FOR TO-DAY* It is difficult for us to plan with any expectation or realization for to-morrow, next week or next year. There are so many unexpected things which may arise, and so many readjustments that have been made, so JUST FOR TO- DAY let us put into it something of joy and radiated happiness that will give an evidence of what we mean by “‘love’’. And JUST FOR TO-DAY let us begin at home, and through some word of affection, a smile, a pleasant incident, or a fond caress, leave an impression that cannot be erased. JUST FOR TO-DAY let us pick out some person, who will come within our purview, who is the embodiment of depression, who has lost hope and can see nothing worth while living for, and let us exercise ourselves to change the trend of his mind, and by carrying to him a bit of sunshine have him see that after all this is a pretty good world and has a wonderful lot of things that come into our lives which sweeten and brighten them, and do not cost any- thing. The opportunity for this will surely come to every one of us this very day. JUST FOR TO-DAY let us take that nickel out of the right-hand trousers pocket and put it into the left-hand pocket, and say to it, “I am trying to make you especially useful to-day,’’ and through some little purchase, or gift, or other method brighten the nickel as it leaves your possession, brighten somebody’s life, and add a little sweetness to your own day’s transactions. JUST FOR TO-DAY let us recall an old hymn that we love and repeat it to ourselves, and, if it will not disturb anybody, let us hum the tune (or whistle it) which accompanies the hymn, and which has connected with it sweet remembrances. It will add something worth while to the day’s adven- tures. JUST FOR TO-DAY let us read something worth while. It may be only a verse, or something that will start us to thinking, and thinking hard. This will do us good, and make us more fit to overcome. JUST FOR TO-DAY wherever business may take us, let us have in our mind the responsibility of carrying a little sunshine into somebody’s life. The exercise of thought in connection with trying to do this will add to the value of the day’s living. JUST FOR TO-DAY let us take five or ten minutes in complete relaxation, forgetting worries, responsibilities and everything which is compelling, and with a limp body and a mind completely at ease, get the value of a few moments of complete rest. JUST FOR TO-DAY let us look about us and see that this world is not so bad as some would like to make it, although, whether good or bad, depending on how we take it. Really there are so many wonderfully beautiful things about us that will sweeten and beautify our lives that we must not neglect the delightful opportunities that are given to us to appreciate how much there is in life worth while. JUST FOR TO-DAY we know that God is in his Heaven and all is well with the world if our attitude accords with the divine purpose. Charles W. Garfield. *Talk to the Bank Officers and Managers of the Grand Rapids Savings Bank, Wednesday, Aug. 3. * A NEW STAR JOINS AN ALL-STAR CAST Overnight, Grape-Nuts Flakes becomes one of the biggest hits in cereal history! RIGHT NOW—in the heart of the ready-to-eat cereal season—General Foods offers every grocer the most amazingly successful new cereal ever put on the mar- ket—Grape-Nuts Flakes!—a brand-new form of Grape-Nuts. Introduced in test territory after test territory, Grape-Nuts Flakes has not only proven to be a quick seller, but a wonderful repeater as well! Here’s a real winner, bearing an estab- lished, well-known name, to speed up your summer cereal business—to increase your summer cereal profits! Hundreds of news- papers are telling the world about the marvelous new taste-thrill in Grape-Nuts Flakes...Start riding this wave of success right now. Get your share of these profits. If you haven’t already stocked Grape-Nuts Flakes, don’t wait another day! In addition to the tremendous Grape-Nuts Flakes advertising cam- paign now in full swing, other striking advertising campaigns are lending you a helping hand in selling Grape-Nuts, Post’s Bran Flakes, Whole Bran, and Post Toasties. Display these star sellers in the window, on the counter, on the floor. Then watch them shine! And watch your profits grow! ASK THE GENERAL FOODS SALESMAN for help in staging special sales—for help in building displays and for suggestions on merchandising and advertising PRINCIPAL PRODUCTS DISTRIBUTED BY GENERAL FOODS SALES COMPANY, INC. Postum Cereal, Instant Postum, Grape-Nuts, Grape-Nuts Flakes, Post Toasties, Post’s Bran Flakes, Whole Bran, Diamond Crystal Salt, Jell-O, Log Cabin Syrup, Minute Tapioca, Walter Baker’s Cocoa, Walter Baker’s Chocolate, Maxwell House Coffee and Tea, Franklin Baker’s Coconut, Sanka Coffee, Certo, Calumet Baking Powder, Swans Down Cake Flour, La France, Satina. pgp tcies inc aint we ES BNW Sie Rr COLES SS LEIS eZ l'iftieth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly 1n advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cente each. Extra copies of .urrent issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old. 50 cents. Entered September 23, 1883, at the Postoftice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 507 Kerr Bldg. GOOD, FAITHFUL SERVANT. State Treasurer Lawrence in Field For Re-election. Perhaps the “question: before the house” is one of unusual interest. Per- haps it has been handled through all stages of vehement argument to acrimonious debate, even to the verge ‘of interchange of unpleasant personal- ities. The danger line reached, one man—usually he is located in an in- conspicuous place in the council cham- ber—rises to his feet, is recognized and enters calmly but vigorously the list of the debaters. The effect upon the surcharged at- mosphere is immediate, electrical. Raucous voices are hushed, Heaven’s first law succeeds disorder, the mem- bers lean eagerly upon his words. Quietly he offers an explanatory in- terpretation of the question in a few incisive words that clear the atmos- phere as have none of those of the previous speakers. The chances are that he is, although he may not be, beter posted generally upon the dif- ferent angles of the problem under consideration than are others of the members, but his influence upon them and upon the legislation is paramount, decisively effective. His argument may be inherently no stronger, his eloquence less dramatic, than that of his predecessors, yet his words pre- vail as against those of the numbers who have preceded him. A unit only among a number, with no apparent advantages in his rea- soning, an explanation of the cause of the outcome must be sought beneath the surface. It is found in his recog- nized personality and further analysis finds the phase of that personality which tends to force and effectiveness —the dominating phase of actual sin- cerity. The assertion, usually uncontradict- ed, has long been made and as long has been accepted as true that no other argument is as strong as fridicule. Granting that the assertion is in part true, is is so only within limitations; GRAND RAPIDS, WEDNESDAY, AUGUST 10, 1932 ridicule is but ephemerally effective. Two generations ago upon a popular candidate for the presidency were con- centrated the shafts, pictorial and lit- erary, of the contemporary most fin- ished masters of ridicule and sarcasm, yet but for the eleventh hour contre- temps of a mentally unbalanced cler- gyman the candidate would have triumphed overwhelmingly. Ridicule will turn the tide of popular decision for the time being; sincerity, recognized as an infinitely greater force, will re- verse its effects. Consciously or un- consciously, men of all grades of men- tality or morality, from the least en- lightened and the least cultivated to their antitheses, recognize the force of sincerity and find nothing to nullify it permanently. Civilization will hail riches, prowess, honors, popularity, but it will bow humbly to sincerity in its fellows. The exponent of known sincerity, of great singleness of purpose, has his exempli- fication in all bodies of men; he is found in every association and to him defer its highest officers. Such an ex- emplar, whose daily life and whole life work have been dominated as their most conspicuous characteristic by sin- cerity, is the subject of this biography. But not alone in sincerity does Mr. Lawrence reflect the sturdiness and stalwartness of his New England an- cestors, for he embodies every quality that enables those who know him best to call him a man in the truest sense. Howard C. Lawrence was born on a farm in Sebewa township, Ionia county, Aug. 14, 1890. His father’s antecedents were Yankee, although he was born in New York, His mother’s antecedents were English and Ger- man, He attended the country school nearest his home, completing his edu- cation in the high school at Lake Odessa in the spring of 1910. He taught in a country school near Lake Odessa for a year and in June, 1911, entered the employ of the Lake Odessa State Savings Bank as book- keeper. He was subsequently made teller and afterwards installed as as- sistant cashier. He was afterwards made cashier, next chosen vice- president and is now president. Ten years after he entered the bank he was induced by Hon. Fred W. Green to remove to Ionia to take the position of office superintendent of the Ypsi- lanti Reed Furniture Co. and private secretary to the head of the establish- ment. In September, 1911, he became assistant secretary of the corporation. He was subsequently elected a director and is now secretary and treasurer. He continued as private secretary to Gov- ernor Green during the four years the latter served as Chief Executive at Lansing and two years ago he was elected State Treasurer, the duties of which he has discharged with great ability and faithfulness, Mr. Lawrence is a director of Albion College. He is also chairman of the Republican State Central Committee. Mr. Lawrence was married to Miss Clare Louise Luther, of Lowell, Lake Odessa, Paw Paw and other Michigan towns and cities. The reason for her many places of residence 1s that her father is a Methodist clergyman. They have six children—five boys and a daughter. The eldest son graduated from the Ionia high school in June and will enter the Michigan State Col- lege at East Lansing this fall. The family reside in their own home at Ionia during the cool season, spending the heated term in a summer cottage on Long Lake, a few miles North of Tonia. Mr. Lawrence is a member of the Methodist church. He is a 32nd de- gree Mason, having originally joined the order at Lake Odessa. He is also a member of the Mystic Shrine of Grand Rapids and the Elks Lodge in Ionia. He has no other fraternal affiliations. Although Mr. Lawrence is a mem- ber of the Ionia Country Club he does not play much golf. If all his friends say about him is true, the word “play” does not occupy a very important position in his’ vocabulary. If there is any weak spot in his character it is that he devotes himself altogether too closely to business and politics and gives little attention to outdoor sports and. physical activities. Mr. Lawrence has a pleasing per- sonality and makes and keeps friends with apparently little effort. This means, of: course, that he is loyal to his friends and faithful to those who trust him. He has made a great con- tribution in encouraging a_ higher standard of practice in American busi- ness and politics and interpreting that practice to the government and to the public. Rich in experience, wise in analyzing the trends of his time, clear in his conception of business obliga- tions and responsibilities and forceful in pressing home his convictions, he gives of himself without thought of reward other than the approval of a good conscience and presents an en- during example of achievement and sacrifice for others as a most precious heritage to those who live and work with him. The State Treasury is the State Bank, The function that we think of first in connection with the work of the department is that of receiving and handling all of the State cash and mak- ing disbursements from the same on State warrants, together with the clerical detail that is connected there- with. Act N. 256 P. A. 1917 provides for the deposit by insurance and surety companies of securities with the State Treasurer for the protection of policy- Number 2551 Aet No. 67 2. A. quires the holders, 1929 re- deposit with the State Treasurer in trust of securities by trust companies for the protection of depositors. Act No. 306 P. A. 1921 provides that securities may be de- posited with the State Treasurer in lieu of a surety ‘bond by firms licensed to deal in steamship or railroad tickets. Surplus funds of the State Accident Board are handled by the State Treas- urer, and the details of their invest- ments are provided for in the Treas- urer. The Highway Bond Sinking Fund (Act 65 P. A. 1921), Soldier Bonus Sinking Fund (Act 1 Second Extra Session 1921), the War Loan Sinking Fund (Act 97 P. A. 1917), the State Fair Bond Sinking Fund (Act 275 P. A. 1927), the State Insur- ance Fund (Act 388 P. A. 1913), the Teachers Retirement Fund (Act 5 P. A. 1929), all call for the investment of funds in securities under respective statutory provisions. The activity in connection with these investments centers around the State Treasury and the administration and custody of the securities is placed in the hands of the State Treasurer. In addition, the State Treasurer is active on Administrative Board Com- mittees. He is chairman of the Finance Committee and is responsible for the Municipal the State. He supervises finance cor- porations, is a member of the Loan Board and is a member and chairman of the Public Debt Commission and the Bondholders’ Advisory Board. The functions or services discussed in this biography are for the benefit of the State as a whole, assuming that any supervision that is given the municipalities within the State through the Municipal Bond Division or the Loan Board is for the benefit of the entire State. This is the case as these functions are intended to, and do, strengthen the credit standing of the municipalities within the State and their credit reflects directly upon the credit of the State as a whole. The Treasury Department Investi- gation of Finance Corporations has as its executive head Howard C. Law- rence, State Treasurer. This department examines finance corporations operating within the State. 30nd Division activities of The department is created by Act No. 47 P. A. 1925, The functions of this department would be regarded as benefiting the State as a whole. The expenditures on an encumbrance or accrual basis for the fiscal years ending as indicated are as follows: June 30, [930 =... $12,956.36 June 30, §96) 2. 14,730.67 june 30 1932 12,064.11 Like functions are not performed by any other department or division of government. aa RS me 2 Set fr a There are three people on this pay- roll and one stenographer or secretary one-half of the time. They are all en- gaged in accounting, but not with re- lation to State money. There is no duplication of the work done by the Central Accounting Division. Two of the employes of this depart- ment devote their time exclusively to work outside of the office investigat- ing and examining the corporations that are placed under the supervision of the department. Their post of duty is Lansing. It is doubtful if the same work could be done under any other division or department with less time on the part of the inspectors or e€x- aminers. This department upon legislative appropriations for its expenditures. However, it is self- supporting in that a charge is made to the Finance Corporations for the examination, the revenue for which is turned into the general fund. The Bondholders’ Advisory Board is composed of three members, as fol- depends entirely lows: Howard C. Lawrence, State Treas- urer, chairman. Paul W. Voorhies, Attorney General R. E. Reichert, State Banking Com- missioner. This division was established to ren- der a special service to real estate bondholders whose investments have suffered in recent months and are now in distress or in default. This division was created by Act No. 37 Special Session 1932. The services provided are limited to holders of real estate bonds in or near default. There are no inspection ser- vices that would duplicate the activi- ties of any other department. The nearest approach would be the field men of the Securities Commission. The staff of this Bond Holders’ Ad- visory Board includes two ‘field men whose time is fully occupied in pro- curing reports for the division. Their post of duty is Detroit, inasmuch as practically all of their work is in that part of the State, and in that way the State does not bear their personal ex- penses while they are working there. The division depends entirely upon legislative appropriations. The Public Debt Commission con- sists of the following members: Howard C. Lawrence, State Treas- urer, chairman. Paul W. Voorhies, Attorney General O. B. Fuller, Auditor General. This division is called upon to ap- prove or disapprove proposals for the refunding of municipal indebtedness of the municipalities within the State where payment of the same according to the terms of the original loan is not possible. This division was created by Act. No. 13, Special Session 1932. The functions of this division can be regarded as ‘being for the benefit of the State as a whole inasmuch as it is created to assist in maintaining to the greatest possible extent the credit of the municipalities within the State. There is no duplication or over- lapping with any other governmental subdivision. The division depends entirely upon legislative appropriations. MICHIGAN TRADESMAN It will be seen from the above de- scription of the duties devolving upon the State Treasurer that his time is fully employed on some of the most important functions in the State gov- ernment. That the present incumbent does his work well and should be re- tained in office as long as he wishes to remain goes without saying. ——_>+.>___ Cites Big Loss Caused By Drop in Salesmen. $2,000,000,000 annually has been taken out of circulation through the enforced idleness of 650,- 000 traveling salesmen, Fred M. Lewis, former vice-president of the National Council of Traveling Salesmen’s Asso- ciations and one-time president of the More than $125 a week while on the road and is traveling a minimum of five months in the year, it can be seen that a drop from 800,000 to 150,000 in the number of travelers since 1920 was a serious detriment to business. In cities such as Cleveland, during the heyday of the traveling salesmen there was an aver- age of 500 to 600 salesmen in the city every day in the year. With each salesman spending a minimum of $10 each every day, it can be seen that at least $35,000 a week formerly collected by hotel owners, theater and restaurant proprietors and merchants has been lost. At the present time scarcely a dozen traveling salesmen can be found in Cleveland each day. Howard C. Lawrence, State Treasurer. Textile Travelers’ Association, recently stated. A change in buying tactics on the part of retailers and a movement among producers to re-employ travel- ers in marketing merchandise, he said, would be a major factor in reviving trade throughout the country. “The idleness of salesmen and loss of millions in revenue for railroads, hotels and others.” Mr. Lewis con- tinued, “is not a result of the depres- sion, although it may well have been one of the causes. Group buying on the part of stores and retailers’ belief that they could save the 10 per cent. selling cost in the price of the goods they purchased by sending their buyers into the market to order, forced pro- ducers to drop their traveling sales- men. “When it is remembered that the average commercial traveler spends “The same state of affairs exists every day in cities throughout the country. If retailers benefited by their new buying tactics there might be an excuse for the loss, but the 10 per cent. they save in the purchase price of their merchandise is dissipated in price-cut- ting competition with other | stores, while manufacturers, pressed for lower and lower prices, are finding it in- creasingly difficult to make ends meet. So far as the salesmen see, nobody has gained by the new merchandising policies which deprived thousands of skilled salesmen of an opportunity to make a living.” ——_2~++___ Maybe rich men just seem fewer, Mr. Schwab, because the property is in the wife’s name. ———_~.>->_____ The worst sign of the times is the sighin’ of the times. August 10, 1932 DETROIT DOINGS. Late Business News From Michigan’s Metropolis. If anything materializes out of the numerous rumors of mergers in the automotive industry, the general pub- lic will be no more surprised than De- troit motor executives. They give little credence to any of the widely predict- ed amalgamations. It is granted that there exists the possibility that some of the smaller manufacturing units may merge, but any corporate alliance of large companies is regarded as ex- tremely improbable. With production at all of the pas- senger car plants proceeding at the usual dragging pace of August, there are many evidences of activity in en- gineering departments. Not the least significant of these is that which finds the outlying precincts of Detroit com- paratively glutted with new “mystery” model automobiles. These usually ap- pear in increasing numbers when pro- duction begins to taper off for the year. Among the “mystery” models of current interest are a number which support the prediction of many new offerings in the popular price class for 1933. Big organizations are known. to be behind some of these. In fact, it is definitely reported that one of the largest units of the industry is casting about for a name for a car which is to be entered just below the $400 class. A few weeks ago, this same company was said to have stopped activity on this project, but the halt appears to have been only temporary. Another small-car enterprise that seems big with meaning is one that will bring back to a more favorable position than it now occupies a car that once ranked third in National sales. That at least two big years await the automotive industry upon the re- turn of reasonable prosperity is clear- ly indicated in figures dealing with the ages of cars now in service. A huge replacement market is promised by the fact that nine million motor vehicles now registered are five years old, or older. Moreover, of the more than twenty-five million thirteen millions 1928, or earlier. vehicles in use, purchased in Analyzing these fig- ures on the basis of an average car life of seven years, sales executives see brighter prospects ahead. The first week of the month has left no doubt that August production fig- ures are going to be low. Factories are proceeding on the policy of giving dealers ample opportunity to clean up floor stocks before the offerings for next year are introduced. Despite the marked deceleration in production activties, reports received from the field reveal that retail sales are holding up fairly well. Most of the sales are ‘being made to meet im- peratively needed replacement of cars that simply will not perform without elaborate and expensive repairs. a Ue We all talk continually of happiness, yet Edison said he never saw any- body who was happy. s a kind of happiness. > > .—___ If you can’t honestly care for all the things a cultured person is expected to, why not confess? were Being busy is MICHIGAN TRADESMAN TRU aa he x TaN NT ttn M,a.>-, 2 Aaa E F a Ngee b LE - VISION a HEART BRoy RAL, Lowest price in 18 years yo a pen HE oO makes it possible for you to sell this high-profit flour to every customer! IT IS no secret that cake flour produces a much bigger profit for you than ordinary flour. The only question has been—how to sell more cake flour? Here’s the answer. General Foods has reduced the price on Swans Down. Grocers who have put a price of 25c on the nation’s most popular cake flour, find that more and more of their customers are now buying Swans Down Cake Flour. These grocers have discovered that housewives who have never bought Swans Down before, welcome this new low price, and are buying it now. These grocers have discovered that women who have always used Swans Down, now feel that they can use it in Jarger quantities. This sweeping price reduction on Swans Down Cake Flour comes on top of record- breaking sales. For the past six months, grocers have sold more Swans Down than in any six months in history! And more good news! The announce- ment of this new popular price is being backed by the biggest advertising cam- paign in Swans Down history. It’s the ASK THE GENERAL biggest advertising campaign in the his- tory of any cake flour! Here’s one of the biggest sales oppor- tunities that ever came your way! Fea- ture Swans Down Cake Flour at the new popular price of 25c, right now! And the result will be the biggest flour profit in the history of your store! FOODS SALESMAN for help in staging special sales—for help in building displays and for suggestions on merchandising and advertising PRINCIPAL PRODUCTS DISTRIBUTED BY GENERAL FOODS SALES COMPANY, INC. Postum Cereal, Instant Postum, Grape-Nuts, Grape-Nuts Flakes, Post Toasties, Post’s Bran Flakes, Whole Bran, Diamond Crystal Salt, Jell-O, Log Cabin Syrup, Minute Tapioca, Walter Baker’s Cocoa, Walter Baker’s Chocolate, Maxwell House Coffee and Tea, Franklin Baker’s Coconut, Sanka Coffee, Certo, Calumet Baking Powder, Swans Down Cake Flour, La France, Satina. 4 MICHIGAN TRADESMAN August 10, 1932 MOVEMENTS OF MERCHANTS. Fife Lake—Mrs. R. Barrett suc- ceeds William O. Garrett in the hotel business. Flatrock—The Flackrock State Sav- ings Bank, which closed July 1, 1931, has been opened under a moratorium plan. Sagola—Fire in the yards of the Sawyer-Goodman Lumber Co. destroy- ed 20,000,000 feet of lumber valued at $500,000. Pontiac—Macauley’s Inc., 5 South Saginaw street, dealer in books, sta- tionery, etc., has changed its name to the Pontiac Stationery Co. Dertoit—Peter’s Uniform & Sport Apparel Co., 1228 Griswold avenue, has been organized with a capital stock of $5,000, all subscribed and paid in. Flint—Lippincott Truck Sales, Inc., 1410 North Saginaw street, has been organized to sell motor trucks and parts with a capital stock of $4,000, all subscribed and paid in. Tekonsha—The First State Bank of Tekonsha, which closed Jan. 16, has been reorganized with a capital stock of $30,000 and reopened for business. It was founded in 1877. Detroit—The Aluminum & Brass Goods, Inc., 17131 Filer avenue, has been incorporated with a capital stock of $40,000, $8,500 of which has been subscribed and $2,000 paid in. Battle Creek—T. Z. O’ Neill, former- ly of Detroit, has engaged in the drug business at the corner of Meachem avenue and West Goguac street under the style of the Meachem Drug Store. Flat Rock—The George W. Bunte Co. has been organized to deal in gen- eral merchandise at wholesale and re- tail with a capital stock of $150,000, all of which has been subscribed and $93,700 paid in. Detroit—F. R. Guibord, Inc., Room 20, 7201 West Fort street, has been organized to deal in fruits and vege- tables with a capital stock of $5,000, of which $1,500 has been subscribed and paid in. Detroit — The Wise Shoe Co. of Michigan, Inc., c/o Corporation Trust Co., Dime Bank building, has been organized with a capital stock of 100 shares at $100 a share, $1,100 being subscribed and paid in. Grand Rapids—The Waterfill Pen Corporation, Ass’n of Commerce building, has been organized to deal in fountain pens, pencils, etc., with a cap- ital stock of $5,000, of which $2,500 has been subscribed and paid in. Grand Rapids—The Auto Fixit Shop, Inc., 40 Michigan street, N. W., has merged its business into a stock company under the same style with a capital stock of $5,000, $3,000 of which has been subscribed and paid in. Detroit—Davidson Bros., Inc., 159 West Jefferson avenue, dealer in gen- eral merchandise, has merged the busi- ness into a stock company under the same style with a capital stock of $200,000. all subscribed and paid in. Detroit—Mayson Stores, Inc., 1241 Woodward avenue, has been organized to deal in ready-to-wear apparel for women and children, notions and cos- tume jewelry with a capital stock of $10,000, $1,000 of which has been sub- scribed and paid in. Detroit—The Asam Motor Co., 801 Industrial Bank building, has been in- corporated with a capitalization of 50,- 000 shares of A voting stock, 50,000 B sharing stock and 100,000 shares at $1 a share, of which $55,602 has been subscribed and paid in. Battle Creek—John C. Cahill, tem- porary receiver, is working on the dis- solution of the Battle Creek Surgical Supply & Supporter Corporation, an order for which was issued in Circuit Court by Judge Hatch, on petition of a majority of the directors. Tonia—Nels A. Strand, who resigned his position as manager of the local Vauhn &- Ragsdale Co., Inc., depart- ment store several weeks ago, has leased the store at 325 West Main street, and will open a modern shoe store August 12, under his own name. Cheboygan—Max Levine, dealer in clothing for women and men, boots, shoes, etc., has merged the business into a stock company under the style of Levine & Co., Inc., with a capital stock of 5,000 shares at $1 a share, $1,000 of which has been subscribed and paid in. Detroit — The Detroit Condiment Co., 1437 Clinton street, has decreased its capitalization from $30,000 to $5,000. Detroit—The Malcomson Coal Co., 14400 Livernois avenue, has changed its name to the Livernois Coal Co., with a capital stock of $5,000, all sub- scribed and paid in. Edmore—A carload of potatoes left here Aug. 4 for Detroit, establishing what the Edmore Marketing Associa- tion says is a new record for early shipments. This year’s initial shipping date is twelve days ahead of any other, it was announced officially. Prospects are for a good crop. Lansing — Dale & Davidson have closed out their shoe stock and retired from trade by closing their store in the Strand Arcade. Earl O. Davidson has opened a shoe department in the Style Shop of The Seaman Co., Inc., 116 West Allegan street where he will continue featuring an exclusive line of footwear for women. Manufacturing Matters. Garden—Fire of undetermined orig- in destroyed the plant of P. E. Kam- pine, manufacturer of cheese. Otsego—The Excello Manufacturing Co., of Allegan, will remove its plant here and occupy the Allied Paper Company’s mill No. 2, which it re- cently leased. Grand Rapids—The Wood Tile Cor- poration has been organized for the manufacture and sale of wood products with a capital stock of 4,500 shares at $10 a share, $15,000 being subscrib- ed and $1,000 paid in. Sturgis — The Wilhelm Furniture Co., manufacturer, has decreased its capital stock from $150,000 to $75,000. Detroit — The Jefferson-Eastlawn Apparel Co., 3005 Barlum Tower, has changed its name to the D. J. Stanley Co. Detroit—The Perfection Automotive Products Corporation, 1515 Barlum manufacturer and dealer in parts for automotive vehicles, has been incorporated with a capital stock of Tower, $5,000, of which amount $2,500 has been subscribed and paid in. —_~#<-.___ Fodder Crops Displacing Sorghum. While the broom corns and some of the sorghums were introduced into the United States in early colonial times it was not until after 1850 that the sweet sorghums were brought to this country. : The first seed of this kind to be im- ported was from a Chinese strain which had been grown a year or two in France and then brought to our shores in 1853 and planted on Long Island. .In 1857 a number of South African varieties which had _ been grown in various parts of Europe for some five or six years previously were first distributed in Georgia and South Carolina. The African strains were known by a general native name of Imphee and in addition each variety had a native name. Although partially utilized, the worth of these strains as forage plants was temporarily obscured by attempts to produce sirup and sugar on a large scale. For the first twenty-five or thirty years after arrival of the first seed this was the chief purpose of planting the crop. A quite extensive effort was made to make Kansas the sugar State of the North. Larned, Great Bend, Sterling, Hutch- inson, Ottawa, Fort Scott, Topeka, Conway Springs, Douglass, Attica, Medicine Lodge, Meade, Arkalon, Lib- eral, Minneola, Ness City and doubt- less other towns of the State were sites for sugar factories in the 80’s. These plants made some sugar, lost consid- erable money and finally quit business. While some of this activity was of local nature a great deal of interest in the project was current in the United States at that time. Federal appropriations aided in the construction and operation of plants at Ottawa and Fort Scott. A State bounty of 2 cents a pound on Kansas- produced sugar was also authorized by the Legislature of 1887. The maximum which could be paid out in a given year under the original act was $15,000. This limit was extended to $40,000 by the 1889 session. Some extensive expenditures were made for these sugar factories, prices ranging from $35,000 to as much as $90,000. Bounties paid by the State exceeded $80,000 and Federal funds expended within the State totaled as much or more. Briefly told, however, the sugar hope failed to materialize and sweet sorg- hum crops became established in Kan- sas on a seed, forage and molasses basis. Passing years have seen greatly decreased acreages devoted to sorg- hums for sirup and corresponding in- creases in the amount of land planted for forage or seed. In 1889 we had nearly 325,000 acres planted for sirup, the product being valued at over $2,- 000,000. Last season we had less than 3,000 acres, worth approximately $171,- 000. Handling of livestock in more West- ern parts of the State has caused a great increase in plantings for hay and fodder crops. The land so utilized in 1920 exceeded 765,000 acres and several times in later years yields from sweet sorghums in the State have been worth more than $10,000,000. W. A. Atchison. a New Items at Curtain Show. Washable roller shades to retail at $1, marquisette curtains specially decorated with animal and other fig- ures for children’s rooms to retail at $2.25 a pair and ‘hand-painted roller shades to sell at 89 cents to $1, were among features of the New York Cur- tain and Drapery Style Show which opened this week at the Hotel New Yorker. More than ninety manufac- turers of curtains, drapery hardware, furniture slip-overs, novelty pillows and drapes are participating in the exhibit, which will close Saturday. New curtain attachments offered included snap arrangements for adjusting over- drapes and special cord loops for at- taching curtains to rods. Buyer at- tendance was heavy yesterday, but purchasing was confined to low price goods, —___+-~- Doll Orders Now Gaining. Orders for dolls in the market are now showing a pick-up, which is re- garded as the beginning of more active purchasing of late Fall and holiday needs. Staple and novelty character types, with considerable emphasis on items to retail at around $1, are being purchased. Selling actively in the nov- elty lines are a number of models of soft dolls of cleansable fabric, ap- pliqued in material which does not un- ravel and stuffed with kapok. One of these dolls is shown with eyes nearly closed, and is held to be a bed-time companion inducing sleep in children. Doll prices generally are firm, with many holding the view that prices are due for an advance shortly. —_+++____ Sharp Advance in Rayon Buying. A sharp improvement in demand has created a delivery problem among manufacturers supplying 100 denier rayon yarns, The yarn priced at 65c is in such demand among buyers that producers are asking for a delivery al- lowance of ten days from receipt of orders. Other active numbers include the 150 and 300 denier yarns. Manu- facturers say that no advance in prices appear to be likely, as producers are convinced that the market will not ac- cept an increase unless the present spurt in buying continues for a suffi- cient length of time to prove that the improvement is on a permanent basis. ——_2-~—_____ Distress Stocks Seen Drying Up. Whether or not the increasing firm- ness in a number of the primary mar- kets results in the quick development of a sellers’ market, it will have the immediate effect of tending to dry up supplies of distress merchandise. In some lines, notably in textiles and some types of women’s apparel, distress goods are already at low ebb. In others, however, distress goods were said to be still a factor. It was held that elimination of the distress stocks would aid quality lines, although recognition was voiced that low prices in merchandise will continue import- ant for some time to come. —_~+~+<-____ Hopes—the only tie which keeps the heart from breaking, August 10, 1932 MICHIGAN TRADESMAN Essential Features of the Grocery Staples. Sugar — Local jobbers hold cane granulated at 4.60c and beet granulated at 4.40c. Tea—Demand for tea past week has shown an improvement. Prices have been steady on account of firmness in primary markets, but have not advanced as yet in this country. teas are during the India higher and so are Javas. China teas are also bringing high prices in the country of production. Consumptive demand for tea continues good. Coffee—The past week has brought a lull in the firm condition of Rio and Santos green and in a large way, which thave been advancing on account of revolutionary conditions in 3razil. During the week future Ro and Santos have declined somewhat on reports that the revolution is liable to be settled and Brazilian ports opened to export again. So far spot Rio and Santos, green and in a large way, have advanced from 4@%c per pound since the movement ‘began. Visible supply of coffee in this country is very much less than it year ago. Mild coffees have moved up a fraction in sympathy with Brazils. Jobbing mar- ket on roasted’ coffee is steady to firm on account of the green market. Canned Fruits—California peaches continue irregular with some spots and future quoted a little lower. Standard No. 2% tins are reported as offered for prompt or deferred shipment at 92%4c and choice at $1.02%, There is a little easier tone in the mar- ket, in fruits generally, probably con- tributed to in some degree by liquida- tion of meat packers’ stocks. North- west berries continue very cheap, as regards spots, but packing in many items was sharply curtailed during the present season, and the market ought to work higher on any improvement in In primary markets coffee, Was a buying. Canned Vegetables — The major vegetables show no change. Peas con- tinue very firm, with Wisconsin offer- ing no Alaskas under 90c and no sweets under 95c. New York State packers are maintaining firm, price ideas, and the pack this season un- doubtedly is light. There will be a marked shortage of gallons, No. 1 tins and 8 ounce, it is indicated. “Tomato juice starts the season off by running away ahead of tomatoes, and showing remarkable staying power. Canned Fish—The market for Alas- ka salmon was much upset during the week by naming of very low new prices on Alaska salmon. These prices have disturbed the trade a great deal and seem to be the result of friction among the packers. At these prices there certainly ought to ‘be a huge de- mand for salmon this year. Later in the week some of the concerns nam- ing the low prices withdrew from the market, but the trade are very much in the dark as to what it is all about. As the week closes the market for Alaska salmon is quiet. Other tinned fish are in moderate demand at un- changed prices. Dried Fruits—The dried fruit mar- ket is quiet from the standpoint of buying. New and old crop apricots are offered at very attractive prices There is no single item that is here. Coast. moving in volume sufficiently to firm up prices. Business is strictly on a hand-to-mouth basis, but prices seem to have reached the point where shad- ing is getting rarer. New crop raisins are still somewhat of a speculation. The feeling here is that a price of 3¥%4c on choice bulk Thompsons at Fresno is a bargain only on the possibility of the raisin pool being organized again. It would be no particular bargain if the pool fails to sign up the necessary 50 per cent. of its acreage before Aug. 20, and it is a price all packers can make as they are free to enter the field now for purchases. Prunes are unchanged. Certainly prices have reached levels now where not much more can be expected. The future de- pends on a lot of things, export busi- ness, a possible improvement in do- mestic economic conditions, and so forth. Under conditions such as have existed in this country for the past year, there would ‘be little to expect, but a better fall business level would find prunes and other dried fruits very attractive because of the low prices at which they are selling. Beans and Peas—Generally speaking the market for dried beans has con- tinued weak, dull and easy during the past week, but California limas and blackeye peas have shown a little strength with small fractional advanc- es. This is liable to be lost, however, at any moment. Cheese—Cheese has had a firm week with prices tending upward. De- mand _ has ‘been only fair. Nuts—Although the market here is generally quiet, prices on spot shelled walnuts are very firm, owing to light stocks here and withdrawals in France, where holders of shelled walnuts ex- pect to benefit by a higher market later. There is little activity in al- monds and filberts, although prices seem to be holding fairly well at pres- ent levels. The new walnut crop in France and Rumania are reported as so extensively damaged that little or no future business is being done, and Italian walnuts in the shell are held firmly for the same reason. Rice—The market is reported as showing a firmer tendency in the South in sympathy with the stronger tendency in all grains. Advances of 25c to 30c per bag are reported. There is a fairly good replacement demand here, but ‘buyers are covering their re- quirements in a moderate way, because new crop rice will soon be available. Salt Fish—Mackerel and other salt fish have continued quiet during the past week. New catch of shore mack- erel in this country has been light so far and run to small fish. Some new fish from Ireland should be avail- able in this country before long. The future for mackerel appears to be firm, but demand at the moment is small. Syrup and Molasses—Sugar syrup is still on an even keel. Demand is light but so is the supply, therefore the mar- ket is steady. Compound syrup un- changed, light demand, steady prices. Molasses quiet and unchanged. —_—__2+.___ Tea may now be had in individual bags made of perforated cellophane. The bags are tasteless, permit quick drawing, and won’t dissolve in hot water. Review of the Produce Market. Apples—50@75c per bu. for Trans- parents, Red Astrachans and Dutchess. Bananas—44%@5c per tb. Beet Greens—50c per bu. Blackberries—$2 per 16 qt. 3utter—The market has shown a little strength since the last report, ad- vancing a small fraction during the week. Demand is pretty good and outside markets are reported strong. Jobbers hold plain wrapped prints at 2lc and 65 Ib. tubs at 20c for extras. crate. Cabbage—40c per bu. California Fruits—Peaches, 90c per box; Plums, $2 per box; Bartlett Pears, $2.25 per box. Cantaloupes — Calif. stock sells as follows: ie $1.35 Sead. i. oN ambos 2500 3.00 Indiana cantaloupes sell as follows: Biate 22 $7 Standands 9225000 02) ee 1.60 Tas 1.85 Mich. Osage fetch $1.75 for 12x12. Carrots—25c per doz. bunches. Cauliflower—$1.50 for box contain- ing 6@9, Celery—Home grown bunch. Cocoanuts—90c per doz. or $3.50 per bag. Cucumbers—No. 1 home grown hot house, 60c per doz.; No. 2, $1.25 per bu. Currants—Red or white, $1.25 per 16 qt. crate. Dried Beans—Michigan jobbers pay as follows for hand picked at shipping station: €| Hi Pea from elevator _.-.___— $1.80 Bea from, farmer 2.2 .- 1.50 Light Red Kidney from farmer__ 1.30 Dark Red Kidney from farmer_— 1.50 Eggs—Considerable of the receipts of fine fresh eggs have shown the ef- fect of hot weather, therefore the de- mand for ‘best quality fine fresh eggs has been good at firm prices. There is quite a quantity of poor eggs about which are hard to move. Jobbers pay 14c for 56 Ib. crates and 15c for 57 and 25@40c_ per 58 lb. Jobbers sell the candled eggs at l6c. Grape Fruit — Florida commands $7@7.50. Green Corn—1l2c per doz. Green Onions—20c per doz. Honey Dew Melons—$1.75@2_ for crates of either 9 or 12. Lettuce—In good demand on _ the following basis: Imperial Valley, 6s, per crate ~-$3.00 Imperial Valley, 4s and 5s, crate 3.50 Home grown leaf, per ‘bu. ------ 00 Lemons—The price has advanced $3.50 per box since a week ago. Pres- ent quotations are as follows: 5 360 Sunlcist ---- $9.00 S00 Sunkist 2222 9.00 SG0 Red Ball 2022 oe 8.00 800 Red Rall 22.3 2. 2 8.00 Mushrooms—40c per one lb. carton. Oranges—Fancy Sunkist California Navels are now sold as follows: TG $3.75 WO a 3.75 nn ee 3.75 ONG 375 OG 3.75 ee 3.75 Ts ee a75 Oe = 345 New Beets—40c per doz. bunches. Onions—Home grown, 65c per bu. for medium yellow. Parsley—40c per doz. bunches. Peaches — Yellow from Georgia, $3 per bu.; home grown, $2 per bu. for Rochesters, free stone and yellow. Pears—Early varieties, 75c@$1. Pickling Onions—85e per box of 20 Ib. Pieplant—60c grown. freestone per bu. for home Plums—$1 per ‘bu. for early varieties. Potatoes—Home grown, 50c per bu. Poultry—Wilson & Company pay as follows: Bey fiwls .... 13c Eight fowls 23. 3 10%c ees 12c Bight Broilers 2 1bs 2. 12c Rock Broilers, 2% Ibs. up ---_ 15@17¢ Radishes—10c per doz. bunches. Spinach — 40c per bu. for home grown, String Beans—75c@$1 per bu. Tomatoes—Outdoor grown, 30c per 7 |b. basket; 40c for 10 tb. basket. Veal Calves — Wilson & Company pay as follows: Paney 6@8%c Good 2 6c Median 5c Wax Beans—75c@$1 per bu. Watermelons—40@50c for Georgia. Whortleberries—$2.25@2.50 qt. efate. per 16 —_+>~-+___ Late City Changes. €. H. Heskett stock in the has purchased the at 1971 South Division avenue and 351 Mich- igan street. He will continue the busi- ness at both locations. Warner stores Mitchell Pollie has removed his gro- cery and meat stock from 458 Lyon street to 1591 Plainfield avenue. Mrs. F. A. Quigley has engaged in the grocery business at the corner of Alpine avenue and Lamoreaux road. The Rademaker-Dooge Co. furnished the stock. B. Van Pool & Son have opened a grocery store and meat market at 3022 Coit road. This is the location formerly occupied by Greep & Rippens. ——_--.__ Announce Denim Price Advance. The Cone Export and Commission Co. announced an advance of %c in denim prices Monday to a basis of 8c for the 28 inch 2.20 yard construction. The new quotations apply to orders for August, September and October delivery. The last previous action on denims taken some months ago when the price fell to 7c. Since that time trading in denims has been re- stricted to small lots. ers indicated Was Other produc- would announce price advances in a day or two. —___—__@ __ Percale Prices Are Advanced. Price advances of %4@3c per yard were announced Monday by Fruit-of- the-Loom Mills on doubled and rolled 80 square percales. Notice of the ad- vance, which went into effect Tuesday, was sent to distributors. The new price on 80. squares, Fruit-of-the-Loom prints compared with 84c which prevailed for some weeks. On “Arcadia” prints the price was raised to 8c from 7c. The advance was ex- pected by the trade, due to the strong- er tone of the print-cloth market. they is 834¢, 6 MUTUAL FIRE INSURANCE Arson Is Taking Its Toll. During the past few months fires have increased to such an extent that it is no longer a question as to whether they were all from accidental causes. Falling market values of property, decreased income, pressure from finan- cial obligations, have caused a few of the members of this company to plan the destruction of their own property. No crime is so contemptible as that of burning property for the purpose of causing honest men to pay for the loss. The person who commits such a crime is far lower than a common thief. He is a greater and more dangerous enemy to society than the bandit. He not qnly hopes to defraud honest men of the amount of money that he hopes to collect from his policy of insurance, but for a very small gain for himself he deliberately destroys a building that should properly serve humanity long after he has been placed within the confines af his unhallowed grave. For twenty years we have carefully studied the record of men who were guilty of the crime of burning prop- erty for gain. We have as yet failed to know of one who has long prosper- ed. There is something so loathesome and degrading about this crime that it destroys all self respect of the per- petrator, and finally brings him to complete ruin. In the past such cases in the experi- ence of your Own company were rather rare and isolated. They were not so difficult of detection—but very difficult of securing of proper and ade- quate evidence for the securing of court convictions. However, in most such cases the criminal was never al- lowed to personally benefit from his crime. We regret that is is necessary now to frankly inform our full membership that such losses have come to us in groups during the past few months. The enormous. increase in fire losses all over the country is not from natural and accidental causes. That your own company should suffer to a degree from this crime wave is but natural; that it will resist such practices is a foregone conclusion. Recently a grand jury indicted two men on a charge of burning a building insured in this company. The building had ‘been burned more than seven years prior to the bringing of the in- dictment. The real facts had long been in our possession. The securing of the tangible evidence had been a tedious and difficult task. No doubt but in a number of cases we are now handling such results may be delayed —but so long as there is one chance of convicting a perpetrator of this most contemptible of crimes we shall per- sist in the effort. We earnestly desire your aid in dem- onstrating beyond any question that any person who is planning to destroy property for the purpose of collecting insurance would be wise to avoid the Hurst Home Insurance Company. In the first place we have within each county in which we do business five intelligent and interested directors, and hundreds of loyal members who know that they are being robbed whenever MICHIGAN TRADESMAN such an attempt is made. This opens sources of information not available to the professional adjuster of the com- mercial companies. Every total loss payment is published to the entire membership semi-annually. The in- sured may not hope to conceal from the general public the amount of in- surance he carried. Your company carries a standing offer of $500 reward for information leading to the arrest and conviction of any person burning or causing to be burned any building while insured in the company. If every honest member of this com- pany shall resolve that he will be dili- gent in watching for evidence of fraud and will report such evidence of fraud to the secretary of the company, even in strict confidence, we shall within a few months be able to check the wave of incendiarism, and also we shall se- cure convictions in some instances where this loathesome crime has been committed, We believe in our membership to such an extent that we now feel as- sured that this appeal will be well re- ceived by our member, and that such results will actually be accomplished. —Hurst Home Bulletin. —_—_—_+ + ___ Condemn Unfair Competition. The Insurance Commissioner of Montana has notified all life insurance companies doing business in the state that attempts on the part of agents to discredit authorized companies must be stopped. The penalty for such activi- ties on the part of agents will be per- manent cancellation of their licenses, according to the commissioner. Re- ports had come to the commissioner that duly licensed life insurance agents were using circulars, letters, mews- paper clippings and a pamphlet for the purpose of hurting the standing of a certain life insurance company licensed to do business in Montana. The Michigan Insurance Depart- ment has taken similar action. In a powerful message, Commissioner C. D. Livingston warns agents of the dangers that they create when they attack other companies and thus ex- pose the entire business to the pros- pect’s fear of its safety. The Com- missioner says, “I have been greatly disturbed by the enormous flood of mail enquiring about the standing of life insurance companies—taking in practically every company doing busi- ness in the State—investigation brings out the fact that agents have to a great extent created this condition by attack- ing first one company and then an- other. I call upon you to assist the department in stamping out this con- temptible propaganda.” The displayed by many stock fire insurance agents in their efforts to discredit mutual fire insur- ance might well be the subject of similar admonishment. The malicious- ly garbled and misleading lists of mu- tual company retirements that are be- ing given such wide circulation are glaring examples of the “contemptible propaganda” referred to by the Com- missioner.—Firemen’s Bulletin. industry ——_++.___ A satisfied customer merely refrains from kicking, while an enthusiastic customer is One who boosts your line whenever he can. August 10, 1932 Finnish Mutual Fire Insurance Company Of Calumet, Michigan Has paid dividends of 40 to 68 per cent for the past 40 years and have accumulated more assets and sur- plus per $1000.00 of risk than leading stock com- panies. We insure at Standard Rates and issue a Michigan Standard Policy. We write Mercantile, Garage, Church, School and Dwelling risk. Write for further information. JACOB UITTI, Manager 444 Pine Street Calumet, Mich. Te GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE CO. A LEGAL RESERVE MUTUAL COMPANY 23 YEARS OF DIVIDENDS TO POLICYHOLDERS Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION 320 Houseman Bldg., Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, Secretary-Treasurer GOOD ASSOCIATES When you insure your property with the Federal Mutuals it has good associates. Rigid care is exer- cised in the selection of property insured. The result is fewer losses at the end of the year and substantial cash savings for policyholders. Why associate your property, which may be of the higher type, with extra-hazardous property and share in larger losses? The Federal Mutual plan is logical. We invite your investigation. FEDERAL HARDWARE & IMPLEMENT MUTUALS Retail Hardware Mutual Fire Ins. Co. Hardware Dealers Mutual Fire Ins. Co Minneapolis, Minnesota Stevens Point, Wisconsin : : Minnesota Implement Mutual Fire Ins. Co. Owatonna, Minnesota Se CD aes August 10, 1932 LET US GO FORWARD. Address Delivered Before National Retail Grocers in St. Louis. I was very much interested in that introduction, because it had one great virtue not usually associated with men who introduce speakers. It had the virtue of being brief. One of the most interesting intro- ductions I have had was by a dis- tinguished surgeon. I was speaking in Boston. Though his name was a household word for skill as a surgeon, he did not know very much about the fine art of public speaking. He was chosen as chairman of the evening. I sat over there, and he here, and the audience out there. In a whisper that could be heard fifty rows, he asked: “What will I say?” “I don’t care. Tell them my name and subject and let’s begin.” “Are you sure you are ready and that we had better start?” “Yes, go ahead.” Finally I saw him get ready for the last great act. He crept to the edge of the platform, and this is what he said: “Ladies and gentlemen: I did not come here to-night to bore you with a speech of mine, but I will now introduce a gentleman who will.” There is one thing your chairman did not do, for which I am very grate- ful. I have spoken in twenty-one states in the past four months. Wher- ever I have gone, the chairman has always said—pardon the vernacular I am about to use, but I feel safe be- cause the last place the devil would look for a preacher is among a gang like this. I have had this experience: everywhere I have gone the chairmen have taken a dirty crack at my town. I live in Chicago and for twenty years have been the pastor of the largest Protestant church of that city. I love Chicago. It has been good to me. I am just the sort of Chicagoian who be- lieves if the time ever comes when I cannot defend it and see good points about it and help it to overcome some had points, it is time for me to get out of town. Wherever I have gone, I have had to defend Chicago. I am not going to entertain you with a lot of wise cracks. I am not Jimmy Walker. Nevertheless, I have had to go through this experience night after night. At a dinner which I was to address, the toastmaster was a Methodist preacher. There are preachers. and preachers and this man was a preach- er. It was his business to introduce me. He arose. [| had his number be- fore he said two sentences. He had acquired that artificial superficial something we preachers sometimes get somewhere—a scriptural tone of voice. They put us over on a pedestal and if we try to be human we can’t. You men with your religion in your wives’ names will pay our salaries and send your children to Sunday school, but you don’t care much what the preacher says. I will make you care what I say. This preacher started in with one of those delightfully melod- ious voices. He told a lot of things about Chicago. This toastmaster talked about our distinguished citizen, Al Capone. It is Ca-Pone, not Ca-po-ne; just as it is MICHIGAN TRADESMAN St Louis, not St. Howe EF want to put you straight on your name. He talked about bandits and murderers and thieves. We do have a shooting match in Chicago every once in a while but we haven’t killed a really decent, honest person there in the past twenty-five The only time any of us ever gets into trouble is when we are out cf step. Whenever a man is in the right place at the right time and at the business he ought to be in, he is rea- sonably safe anywhere in the wide, wide worlld. So this preacher We ing matches. The is, I am in favor of them. If I had my way, I would arm them all. They know who they are after. They know their gang. Leave it to them and they will save you taxpayers money. Let them shoot it out and hang the rascals or send them back to the country they came from, for 95 per cent. of the criminals are from overseas. I could spend all my time telling you why Chicago is the best city in the world, and why I wouldn't live in any other city in the world. I am from Chicago, and proud of it. When this preacher got through saying every mean thing he could about Chicago, he said, “Our speaker to-night is from Chicago. I have the pleasure of introducing Rev. Dr. Pres- ton Bradley, who will now speak to us.” When I arose, they giggled. I am Irish. I did not have anything to do with it. I was just lucky. All of the Irish in me was aroused by the time that toastmaster got through. I said, ll I wanted to have an Irish row right on the start. But that’s not the way to win battles. years. told me all about have these shoot- fact of the matter this business. fix him.” What is the secret of strength? Re- serve. What individual grocerman in this institution worries about economic conditions, and who is going to weath- er the storm? I know. The man who has built up his reserves not the man who exhausted his reserves and dis- sipated his energies. Thinking the secret of successful merchandising is merely to be found in quick turnover, forgetting that after this matter is all over, you are going to sit or slip on the reputation you have made for veracity, and the integrity of the stuff you handle. It is time the retail mer- chants of America awaken to the fact that prosperity methods are not per- manent ones. So it is reserve that is the secret of the strength of a man. Reserve. What is the secret of strength of a nation? Reserves. Anybody who exhausts himself in the first three minutes and does not keep a reserve is whipped. We do not want more heat in this emergency. What we want is more light. The difficulty is to get light without heat. Let us keep ourselves steady and think our way through, and not yield to every idea that floats across the sea, and yearn for foreign culture and civilization and philosophy. America does not need Russia and Italy to get out of her present problems and difficulties. two OF We have the brains. We have the leadership and the intellect. Take in- dustry or business. Think of the genius, the quality of brains that has gone into the organization and life of American industry and business. Think of the facility with which we have Think of the great institutions our brains have de- veloped. Then will you sit and admit that a nation which can do what we been able to produce. have done in religion and morality and education and culture and_ business, with not a single natural resource of the United States impaired; with na- ture more lavish than been; with every field productive, is doomed to go down in defeat? Do you she has ever think, in the presence of this picture, that we are going to drift into anarchy or communism, and say, “The job is too big for America; we must sink in the world caldron?” No man with an ounce of red blood or brains believes that. I know con- ditions are as bad as anybody in this room thinks they are. My own church budget never had such a time to keep im balance. But | do know this: [ have not given up the American ideal of democracy. With the brains of the average American, and the steadfast- ness of our American spirit. I believe we are going to weather this storm, and have the best country and the best business and the most _ stable perity America has ever seen. I am a little tired of the cry babies. I have heard it since I have been in this hotel from delegates to this con- vention. When I came nto the hall, pros- Some man said, ~Who the h—I is that? He looks like a saxophone player” Some fellow said, “Sh! I think he’s the governor.” Then I felt ‘better. [I have heard it since I have been here: “It couldn’t be worse. It is going to have a new bot- tom. It has struck every old one.” It is like the fellow who came home from the store. His wife knew some- thing was the matter. He came into the house and sat in a chair and held his head. His wife said, “What is the matter?” “The worst has happened!” “Jonn, what is ite” “Before starting home to-day, the boss called me into the office and gave me the business!” That is the thing going on all over the country. I had a man come into my relief station. church, We run one at my We have been giving away one hundred suits of clothes and over- coats. We went on a mad debauch of production and refused to obey the law of supply and demand. not have sense enough to manufacture burn- ing thousands and thousands of bush-+ Someone did clothes scientifically. Brazil is els of coffee, while men will ask for a nickel to get a cup. It is a mad world and a world that challenges the intel- ligence of every living person. One day I had a man come to me at the relief station. He held his shoe up and I saw the bottom of his foot. He was hungry, ragged and dirty. He came in smiling. | said Here's a I want to talk to” | ested in getting the man’s philosophy. “What have you to smile about?” He said £ amt got nothing. Nothing. Everything that comes to me is just clear profit.” I wish [ could take him out to some American man was inter- cry babies—fellows shed- ding tears about this depression. Let us look at it briefly. You are “We that, but will we do about it?” Let us look at the back of the picture. Two things have been happening in Amer- ica. The depression did not start with the collapse of the stock market two aso. The and social scientists are agreed it had its origin over twenty years ago when a saying to me, know what years best economists new type of ideas settled down upon American values, and all of us started in trying to get dollars we had not honestly earned. That is fundamental. I know how it was. I do not know whether you will believe it, but it is true that I do not own a_ dollar’s worth of stocks or bonds. Nobody ever heard of a preacher having money. Practically everything that comes to me is clear profit. It gave me a certain philosophy when I stepped on the elevator and the boy would have his face in the stock market page. He would say, “I am going to make seventy-five dollars to-day.” “Go on.” e¥es, six: | will” “How?” “Cities Service.” I would go to the barber chair and the bootblack would say, “Ah’s gwin to make a killin’ to-day. Oh, boy!” “How are you going to do it?” Ah jes’ “Jes’ clean up a hundred. called up an’ tol’ them to sell The difficulty, and mentally, is we forget that every time a man makes a dollar he did not earn, someone that dollar. So this orgy of speculation settled down upon us. They started out recently to make and the evils of the stock gamblers of Amer- primarily ele- loses a cleaning investigation of ica. I do not care how much money they have—I will name the Morgans and the Rockefellers—the only pa- triotic dollar is the honestly earned dollar. So what happened? The inevitable thing. I would like to discuss the principle of standardization. What is (Continued on page 18) FALL ness leaders. portant. M. E. Davenport President. AUGUST 29 and SEPTEMBER 6 Business training puts one in touch with the busi- Secretaries and Accountants will be needed as long as business is transacted. Selecting a school for your business training is very im- DAVENPORT-McLACHLAN INSTI- TTE is Chartered by the State as a Class A Col- lege. Write, phone or call for information. DAVENPORT-McLACHLIN 215 Sheldon Avenue, TERM STARTS INSTITUTE Grand Rapids, Michigan ism nen a APN NE ESA BLAS ENO EA LAI A EEE NEE NE ACCC NOT SIMPLE BLOSSOMS. The eye of the cassual observer is so little accustomed to probing beyond the outward appearance of a flowering plant that, particularly at this time of the year, it loses half the subtle beauty of the woods and fields and even of the dooryard. There are so many in- dividual flowers to please the eye that the lesser ones which mass together in composite heads go virtually unnoticed. But if one only pauses to look beyond the obvious a whole new world is op- ened up, a world of beauty in minia- ture, a world where one single head of color may hold a hundred flowers, each perfect and complete. Clover is perhaps the commonest of these composite flowers and one of for the city dweller to Almost every door- the easiest know intimately. yard lawn and vacant lot has its heads of clover and its hovering bees. Watch those bees and you begin to see clover as it really is. The insects know each clover head for a tightly grouped clus-. ter of tiny flowers, and they dip into each flowerlet in turn in search of nectar. Look closer yet and the clover head seems to change before your very eyes. It is no longer a head at all. It is a bouquet. It is a mass of sweet- pea flowers, each perfect, yet each of fairy size. This is as true of the giant red clover heads which grow along rural roadsides as of the lesser white clover in lawns. All their blossoms are com- posite heads of perfect flowers which, under a magnifying glass, would be mistaken the blossoms of their cousins the peas. And even the sweet clover, which grows along back roads, for follows the family custom. Both species glory in tiny pea-like blossoms, al- though in this case they are scattered along the stems instead of grouped in clusters. Hundreds of wild flowers have the same surprises for the enquiring eye. The common elder, in blossom along most streams, offers flat-topped heads of tiny, waxen blooms which soon will turn to berries. The wild carrot, some- times dignified with the name Queen Anne’s lace, displays a flower head similar in shape and color and also made up of hundreds of individual blossoms. The wild carrot also offers one freak flower in each head. While all the other flowerlets are pure white, the one in the very center of the head is tinted lavender or violet. The list is almost endless, as any close observer well knows. Every- where, it seems, nature has wrought in miniature as well as on a normal scale, and not half the flowers that grow in the fields are really the simple blossoms that they seem. MAN-HOUR STUDY FINDINGS. In a study of production, employ- ment and energy expended undertaken at Columbia University to trace indus- trial and agricultural development in this country for the last 100 years, which was announced during the week, business may finally obtain accurate charts of progress in 3,000 lines of enterprise which will enable it to ob- tain a more thorough understanding of its situation. MICHIGAN Although the study is not complete, it has already some major factors and faults in our eco- Outstanding among been shown clearly nomic system. these is the light thrown upon technological unemploy- ment. Thus. it is pointed out that it took 1,291 man-hours to build an auto- 1904 and ninety-two man-hours in 1929, man- hours were required in 1929 to produce ton of while seventy which has only Thirteen mobile in a metric steel, were needed in 1900. Those are carrying out this study declare that the increase in technical efficiency in industry has not been accompanied by a corresponding increase in employment opportunity. In short, the machine has taken away jobs and has not furnished the same number of other jobs as a substitute. been an_ increasing who The result has number of unemployed. If to this study might be added a survey of earnings and profits, there would be offered practically all the data required to judge our economic progress finally and completely with an eye toward those adjustments which are undoubtedly needed and in an urgent way. Working schedules might be adopted on a basis of factual knowledge instead of sentiment. Wage and profit norms might be set in such a fashion as to eliminate for all time the wide fluctuations in the business cycle. DRY GOODS CONDITIONS. The gain in retail trade noted as a result of improved sentiment was fully maintained during the past week. Vol- ume was reported somewhat better than last month’s average. Demand did not appear to center upon any par- ticular kind of merchandise, but took in a number of articles which were wanted to meet ordinary needs. Reg- ular lines were favored and price pro- motions, except in special cases, failed to get their former response. This apparent swing in consumer demand to needed merchandise rather than price merchandise is regarded as significant by retail executives. It was accepted as lending emphasis to the viewpoint that a reaction against bar- gains for the sake of bargains has definitely set in. Coming in the midst of the fall buying season for the stores, it is apt to attract more purchasing to regular lines. The upturn in securities and com- modities is as welcome to the stores as to financial interests and producers. Operations on a rising market are far more satisfactory. At the same time, it is pointed out that retailers would do well to go slow in revising their price ideas. Until production gets well under way, it is worth while remem- bering that there are 11,000,000 unem- ployed in the country and that the lower price brackets cannot be elim- inated except at great risk. In certain sections of the wholesale merchandise lines, sellers’ markets have developed. These are found in women’s apparel trades and in some silks and woolens. The late openings, combined with new fabrics which take longer to weave and, incidentally, to imitate, have brought about this situa- TRADESMAN tion, which, however, is likely to be only temporary. SCATTERED GAINS. The recently developed trend of greater hopefulness in business was stimulated during the week by further rises in securities and commodities. It was supported by additional reports of factory re-openings or expansions, but not by the statistics from basic industries. A more inflationary aspect was given to developments by the schemes advanced for commodity pools and the urging credit on the railroads for equipment purchases. That a halt to deflation has been desirable was the conviction of many authorities, both here and abroad. On the other hand, the use of credit in a highly speculative manner enters no sound formula and, it is believed in responsible quarters, should be dis- couraged. If forward orders on a large and long scale are entered at any time, it is reasonable to conclude that they can alone result in a backset later. About the one definite evidence of gain in a key industry is furnished by building construction. Contract awards last month on a daily average basis ran 18.4 per cent. ahead of those in June, when, ordinarily, a seasonal de- cline of 5.7 per cent. takes place. Off- setting this was a drop in automobile production, due principally to a sizable reduction in the ford schedule. The business index reflected this decline by easing further for the last week re- ported, although all the other series were higher. A favorable sign so far as public sentiment is concerned was the drop in the adjusted figures of money in circulation. Hoarding had reached a new peak, but for the last week in July showed the first recession in two months. RETAIL STOCKS UNCHANGED. With the repeated declaration that retail stocks are very low and must soon be replenished on a large scale, the actual figures on inventory condi- tion do not jibe. Thus, the New York Federal Reserve report indicates that stocks on hand at the end of June for the department stores in that district were 18.7 per cent. lower than on the same date last year. This reduction just about matches the decline in prices which has taken place over the year. The Fairchild retail price index places this drop at 18.4 per cent., so that on the basis of physical volume inventories were just as large at the end of the half year as they were last year. Some consideration also has to be given to the trade level. This was 21 per cent. lower for the first six months of the year. Obviously, the same stocks should not be carried for a smaller volume of trade. It might be better to say concerning present inventories that they are very low when allowance is made for slow- moving or obsolete stocks, and only the fast-moving and current merchan- dise counted. Unsuccessful price pro- motions usually mean a cluttering up of stock shelves and unsalable or very nearly unsalable merchandise. August 10, 1932 This must be the condition confront- ing some large stores, while the smaller stores are probably more greatly con- cerned over obsolete types—merchan- dise which has accumulated over a long period of time and which was not closed out as prices declined. THE CURRENT MONTH. Even for those who glory not in the heat of summer, the arrival of August should be welcome. It may mean that stifing days lie ahead, but it also means that July is gone and that September, with its first touch of autumn, is the next leaf on the calendar. July has brought days of heat and humidity. But it has also brought many fields to fruitfulness and _ the shocks of small grain and stacks of hay which dot the countryside present a picture which somehow seems _ to belong to a later date. Now July leaves those shocks and stacks to August for further seasoning, and leaves as well the orchards where fruit hangs green and heavy, awaiting the ripening change which August days will bring. Fields of corn which has grown tall and tasseled out and thrust swelling ears from green stems await the magic chemistry of August sunlight and August winds. August is a time when nature in her preoccupation with affairs of the open fields contrives to convince man that summer is a season which, for his own comfort, could well be spared. But it has its appointed place in the scheme of things, even for sweltering mankind. Its very sins make more welcome the virtues of the weeks which follow, and its days of heat make more pleasant by sharp contrast and vivid memory the days of autumn vigor which bring the hint of frosty air. THE SHORTER WORK WEEK. Civic and industrial leaders of New England who conferred with President Hoover on the subject of a shorter work day and work week report that he may call a National conference to promote his plan for helping employ- ment. The “New Hampshire plan,” which is designed to place no heavy additional burden on business, includes contributions from those now employ- ed not to exceed 6 per cent. of their wages. It is figured that with supple- mentary contributions from owners and salaried executives the number of workers in each establishment could be increased by 10 per cent., thus pro- vidng jobs for about 3,000,000 persons. This is only one of the many proposals for utilizing the obvious advantages of the more equitable distribution of employment which has long been urg- ed by organized labor. Public support of this idea has appreciably strength- ened since the beginning of the de- pression. It is the most practical sug- gestion that has been made for com- bating unemployment. Under author- ization by Congress it has been put into effect by some of the departments at Washington and its general adop- tion would undoubtedly bring wide- spread relief. Gold is leaving America because other lands can call their money home without being darned Shylocks. August 10, 1932 OUT AROUND. and Heard on a Week End Trip. Saturday’s Out Around took us over the 40 mile thoroughfare from Cooper to South Haven, enabling us to call on friends of the Tradesman at Alamo, Williams, Mentha, Kendall, Bloomingdale, Berlamont, Grand Junction and Lacota. The road has more abrupt turns than any other road I have ever met up with and is paved with a black substance which eliminates dust, sand and gravel. The road is a very old one, furnishing Kalamazoo with the most delightful route to Lake Michigan. Some of the towns en route bear evidence of their age and there are shadow towns which remind one of former settlements which no longer exist. The country is beautiful, reminding one of many rural drives in New England. Things Seen Gobles, I was surprised to note the lack of much of the former activity of Mentha, which is the center of one of the great- est peppermint developments in the world. Most of the tenant houses are unoccupied, but the buildings in use are kept well painted and apparently are serving a useful purpose. The late A. M. Todd, who converted hundreds of acres of swamp land from worth- lessness to productivity, left an out- standing monument to his genius and greatness in a vast expanse of pepper- mint fields which are worth a day’s travel to inspect. If such a man could find any way to prolong his lifetime— so full of activity and good to his fel- low men—it would be a find worth finding. _At Goblesville I handed a merchant a bill for $6 worth of Tradesman. He looked at it a moment and asked, “What do you expect me to do with this?” “Pay it like a man because the paper is worth ten times what it costs you,” I replied. “You are dead right,” he replied, as he pulled out his check book, “what you said about George Welsh in this week’s Tradesman is worth $60 to any merchant who might be inveigled into voting for a man who has done so much to destroy the mer- chants of Grand Rapids through the manipulation of his city store and who would probably do all he could to em- barrass the merchants of Michigan as a class if he should ever succeed in his ambition to become governor.” Speaking of Welsh, I note he pledges himself to abolish the state constabu- lary if he is elected governor, which I regard as a very remote possibility, be- cause the system costs the state ap- proximately half a million dollars to maintain. J think it was worth half a million dollars to apprehend the crooks who recently robbed the Wealthy street branch of the Grand Rapids Savings Bank, which would probably _never have been accomplished under the sheriff system because the moment a criminal crosses the county line in which the crime was committed the sheriff who is chasing the culprit must halt. It is possible, of course, that such abuses as too high salaries may have crept into the constabulary sys- MICHIGAN TRADESMAN tem, but it is not necessary to abolish the system altogether in order to cor- rect such an abuse. H. W. Taylor, general dealer at Gobles, informs me that his former partner, Mr. Hicks, who subsequent to his retirement the Gobles store conducted a general store at Vestaburg for several years, is now engaged in general trade at Ober, Ind. He is so ill with anemia that his friends regard his condition as dangerous. from While in the store of E. Machin at Gobles I was so fortunate as to meet the surviving member of the firm of Myers Bros., who conducted a drug and grocery store in the building now occupied by Mr. Machin for nearly fiity years. He bears his years with graceful dignity. At Bloomingdale my first call was on William Harrison, who has stood behind the counter of a drug store for about fifty years. He is 81 years old, but certainly looks as though he would be able to round out a century of usefulness and enjoyment. I congratulated E. H. Plum on his refusal to listen to the machinations of a total stranger who demanded $20 for a license to store eggs in a celd stor- age in New York City, until he could communicate with the Tradesman. ‘The man gave his name as W. A. Neider. He traveled in a Lincoln car and “threw the dog” to a queen’s taste. He claimed to be a Good Samaritan who would lead the egg handler out of the bondage of local jobbers in eggs by furnishing them a license to ship foods to a certain cold storage on payment in advance of a lump sum in cash. I never heard of this scheme before and I hope few country merchants take the hook. All cold storages of which I have any knowledge are willing to accept shipments of this kind and wait for the payment of storage charges until the goods are sold. This situation leads me to repeat the admonition I have so often handed out to my readers—to have no dealings under any circumstances with any stranger who demands cash in advance of performance or a signature to any kind of a paper. There always is danger in dealing with a stranger on either basis. I have scant respect for a merchant who first gives up good money or signs on the dotted line and then appeals to me for information afterward. To anyone who seeks a restful two hour drive in the presence of happy and attractive surroundings, with fine farms and gardens and noble trees at frequent intervals, I can recommend this route without any reservations whatever. As the thard surfaced road from Otsego to Alamo is now com- pleted I recommend that the traveler on US 31 turn onto M 40 from Plain- well, proceed to Otsego, then take the new road to Alamo, thence West and South to Williams and from there on Westward to South Haven. As one nears the last named city the fruit belt is much in evidence. Charles W. Garfield and wife are spending two weeks at the country home of Mrs. Ossian Symons at Pier Cove. He has promised his. physician that he will do no talking for a fort- night in hopes he can be relieved from the hacking cough he has had for sev- eral months. All his friends—and they are legion—will hope that this alterna- tive may prove to be successful. Some of the old timers can recall the time when Pier Cove was one of the out- standing fruit shipping points on Lake Michigan. Edward Frick used to visit the place regularly every month to sell the two merchants then located there. The original forest reserve created by Mr. Symons will prove to be a mine of interest to Mr. Garfield, who loves trees more than men love their wives. some I know The now disappearing depression has ‘brought many changes and’ taught most of us many lessons. One of the lessons we have learned is that the ownership of a tract of timber is now a liability instead of an asset. Nothing appears to have been hit harder than timber, which could ordinarily be converted into merchantable lumber at a handsome profit. The almost to- tal abandonment of new building projects has confined the demand for lumber to the narrowest possible limits. Joseph Brewer has every reason to ‘be very happy over the result of his appeal to the bondholders of the Pant- lind Hotel Co., who have already sent in bonds in excess of a million dollars. Because the action he proposed re- quires the consent of only 51 per cent. of the bond holders and much in ex- cess of this amount has been sent in, the plan has practically become op- erative. Mr. Brewer’s plan was so broad in scope and so generous in ap- plication and results that I confidently expect to see every bond holder wheel into line. By so doing he will avoid the enormous expenses and annoyances of a receivership, the appalling array of court costs and reconstruction and bond holding committees, besides sav- ing intact investments of preferred and common stockholders. Ralph F. Wittgraf, of Minneapolis, writes me as follows concerning the grocery store situation in Whitehall and my attitude toward Henry ford: “The question Mrs. Carlson _ pro- pounded recently on your visit to Whitehall is just another example of a situation which is quite common throughout the country, in the city as well as the rural center. “Whitehall has a population of 1200 with eleven grocery stores or 110 persons per store. Apparently in this town there are about three grocers losing money and they don’t know it and four more who are just breaking even. Don’t you think a town council would be doing a merchant a kind deed if they refused to renew his license when they know he is losing money, has no system of cost accounting and is up to the hilt in debt? This action has been carried through by councils in some towns and cities and has met with success. ““A man who is conducting a grocery store in a town such as Whitehall has 9 very little chance of ever accumulat- ing enough of an estate to retire on in old age, so long as such a situation exists. Common sense should tell the merchant to change his location or his line. If common sense does not then I think it perfectly fair for a town council to step in and exercise some restraint. It may be only a matter of time before they are dependent on the county or town for support when no outside interference is tions of this kind. “Your magazine is passed on to me every week and continuously I have noticed when Henry ford’s name is mentioned the ‘f’ is not Surely used in situa- capitalized. typographical error. Will you satisfy my curiosity?” Fortunately or unfortunately, Mich- igan has no licensing law for retail dealers. If we had such a provision the numbers of merchants effectually regulated. I have declined to ford a capital letter since he flamboyantly broadcasted in the daily papers of the United States two dis- loyal sentiments while we were en- gaged in the kaiser’s war. sentiments were as follows: “The word murderer should be em- broidered on the ‘breast of every sol- dier and naval sailor.” “When this cruel war is over the stars and stripes will come down off my factories and the flag of inter- nationalism will take its place.” I have appealed to Mr. ford on many occasions to apologize to the American people for these unfortunate utter- ances—the same as he apologized to the Jewish people for the infamous charges he laid at their door—but he has failed to avail himself of the in- vitation. this is not a could be accord Henry ever These A business man who does much traveling in Michigan has this to say about the proposed repeal of the Vol- stead law: “I seldom find a hotel landlord who is not in favor of the repeal of the Volstead law. Landlords as a class are inclined to the belief that it will be the policy of the Government to con- fine the sale of liquor by the drink to hotel bars when the law is repealed. Liquor in bottles will probably be handled ‘by Government agencies of some kind. The open saloon will never again be tolerated. With this line-up it will be harder than ever for bootleggers to obtain supplies in suffi- cient quantities to meet their require- ments. Of course, they can continue to make moonshine, but few people will draw on bootleggers for supplies of ‘beverages if they can obtain whole- some liquor from Government agen- cies and hotel bars. The bar will add much to the profits of hotel keeping and also enable the hotels to save much money they are now forced to expend in repairing rooms which are dis- figured during the process of serving The Volstead law has precipitated a very expensive condition for the hotels of this country, causing great expense to keep their rooms up-to-date from the abuses of and consuming bootleg liquor. whisky guzzlers, without deriving any profit from the sale of the liquor thus consumed.” (Continued on page 23) 10 FINANCIAL Soundness of the Home Loan Plan. Provision of the home loan organ- ization by Congress is significant pri- marily as the first step toward a pos- ultimate the home- financing problem in this country. The sible solution of banks, of course, cannot be started for some months and consequently the plan will not be of immediate aid to business. The theory underlying the plan, however, is sound and, if the system is capably managed, it should yield substantial benefits in the course of time. In broad outline, the bill provides for the creation of eight to twelve banks. The initial capital is to be pro- vided by the United States, but it is expected that this will be repaid and that ultimately the funds for the or- ganization will be obtained from sub- scriptions by members and through borrowing. Building and loan associa- tions, savings banks and other organ- izations engaging in the lending of money for home financing may become members. Loans can be made only to members, with the exception that private individuals may receive ac- commodation directly in unusual cir- cumstances. The system the thesis that tancy of credit organizations to lend, at present, home owners with matur- has been advanced on because of the hesi- ing mortgages are placed in an em- barrassing position. It is maintained that it is exceedingly difficult to get these mortgages renewed and that in many cases no renewal is possible. The result of this situation, it is ex- plained, is to force a large number of people to sell their real estate and thereby depress the entire market. The home loan banks, therefore, are supposed to offer a source of funds for these cases. Because of the ability of the building and loan associations and other organizations to borrow from the nwe banks it is expected they will be more liberal in the renewal of mort- gages and home owners will be cor- respondingly protected. It is em- phasized, too, that this ability of the lending organizations to obtain funds from the central units will cause them to grant new mortgages with greater fredom and thereby speed up construc- tion in this field. It should not be expected that a great deal actually will be accomplish- ed along either of these lines in the near future. In the first place, any general dumping of mortgages into the home loan ‘banks quickly would ex- haust the funds of these organizations and, under present conditions a large additional amount could be obtained only with difficulty. Secondly, a sub- stantial proportion of the mortgages which lenders refuse to renew to-day are more or less hopelessly under water. Unless the home loan banks are managed as philanthropic institu- tions, accordingly, they must refuse to accept these mortgages. Such a system as provided by the home loan act should be slowly evolv- ed. Its function is to make only rela- tively long-term loans, and it is es- sential that extreme care be taken in the appraisal of the credit. Otherwise it will be impossible for the organiza- MICHIGAN TRADESMAN tion ever to attain a standing in the community which will enable it to get enough funds to become an import- ant element in the home loan building construction of the country. If keen credit judgment is shown in the selection of loans and the new banks are carefully managed, however, home building in this country will re- ceive a genuine benefit from this latest The plan therefore, not as something which will materially increase trade and employ- ment within the weeks or months, ‘but as a reform move in the disorganized and decentralized part of our entire financial system. Ralph West Robey. [ Copyrighted, 1932.] ———_>+.—____ Shorter Week Would Not Increase Purchasing Power. move. deserves support, next few most According to Washington dispatches the President views with favor the spreading of existing work among a larger number of employes. The President himself mentioned that he was considering such a plan in his statement last Saturday, but definite not expressed at that time. Within the week, however, there have been numerous reports to the ef- fect that he sees in this plan a possi- bility of relieving the unemployment approval was situation. In spite of the space devoted to the discussion of the problem, nevertheless, the dispatches been curiously silent on one of the most important aspects of the plan. This is whether the existing wage payments merely are to be spread over a large number of people or whether the plan is to be used as a means for increasing the ag- gregate wage payments. The conclu- sion which one must draw, of course, have is that the former is the case, for it is useless to expect industry to consider increasing labor expenses at this time. The American federation which has no more liscense to discuss the and well-being of honest labor than a grasshopper has to set of labor, rights itself up as a moral reformer, has long been in favor of a shorter week as a means for increasing employment. It has insisted, however, that the reduc- tion should panied by a lowering of the wage pay- ment to each workman. In other words, its proposal has been advanced solely as a means whereby labor might get a larger proportion of the total output of industry. of hours not be accom- This proposal of the American fed- eration of labor never has made much headway. In the first place, employers have been able to get all the labor they needed without arbitrarily increasing their burden through such a ridiculous plan. Secondly, the best theoretical support the proponents have been able to bring to their plan has been the fallacious “make work” argu- ment. This line of reasoning is so ob- viously unsound that it has been un- wage able to carry any conviction among the more careful students of economics. Quite a different set of arguments apply to the proposal which the Presi- dent is reported to be following. Here it would not be a question of enabling labor to get a larger proportion of the output of industry. Rather it would be purely and simply a method for at- tempting to reduce the existing volume of unemployment. Unquestionably if the plan were adopted it would result in a very sub- stantial reduction in the volume of un- employment. This does not mean, however, that trade would be helped, for obviously there would be no in- crease in the total volume of purchas- ing power available through wage pay- ments. The plan, in brief, is nothing more than a means for having those who are now fortunate enough to have jobs carry the burden of those who are out of work. It is a plan of compul- sory charity for which the compensa- August 10, 1932 tion is idleness for the donors and work beneficiaries. Ralph West Robey. —____o-¢-o How To Determine a Change in Trend If you find that the market is fluc- tuating in a very narrow range, keep your charts very active to locate these In this way you will be able to determine accumulation and distri- bution and locate where the resistance levels are being formed. If it breaks out of these levels, you can then fol- low the trend of the market. for the moves. The real-value of your charts is to determine where support is given and where it is withdrawn. It also locates, on the upside of the market, where selling orders are entered and enables WE RECOMMEND Low priced bonds in the tol- lowing groups as exchanges for weak or defaulted secur- ities. | Railroads Public Utilities Industrials List furnished upon request. J. H. Petter & Co. 343 Michigan Trust Building Phone 4417 ¥ West Michigan's oldest and largest bank solicits your account on the basis of sound poli- cies and many helpful services . . OLD KENT BANK 2 Downtown Offices 12 Community Offfices AWN) it Established 1860 Incorporated 1865 THE ONLY NATIONAL BANK IN GRAND RAPIDS The Largest National Bank in Western Michigan INCORSORATED August 10, 1932 you to place stop loss orders for your protection. Usually, after violent fluctuations, the market goes dead for the next move. The ‘buying and selling has been equalized and the market nar- rows down. You will find, on your charts, various false maves at these particular times. Sometimes, after ac- cumulation is shown, some news de- velops which causes a wide break, fol- lowed by a rebound. If prices go above the levels previously made, then the move has reversed itself and prices usually continue upward. At the top of a move profit taking is encountered and a short interest develops in the market. Something will occur of a favorable nature and the shorts will cover, forcing prices to a higher level which has weakened the technical posi- tion. Then the decline will start and if previous low levels are broken and the market is active on a decline, it is an indication that trend is downward. Never pyramid after a long advance or decline. Use this form of trading when the trend has been shown on the charts either one way or the other. A great deal of money can be made, if the investor will buy after the trend has been definitely indicated. Jay HH. Petter. Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, July 25—On this day first meeting of creditors was held in the mat- ter of Frank A. Dale, Oden F. Dale, Robert H. Dale, individually and doing business as Dale Bros. Excelsior Pad Co., Bankrupt No. 4937. The three bankrupts were present in person and represented by Willard McIntyre, attorney. Claims filed. Frank A. Dale, Oden F. Dale and Robert H. Dale each sworn and examined without reporter. No trustee appointed. Meeting adjourned to Aug. 1 to enable creditors to disclose any assets not schedled by bankrupt. Aug. On this day adjourned first meeting of creditors was held in the matter of Frank A. Dale, etc. doing business as Dale Bros. Excelsior Pad Co., Bankrupt No. 4937. Franke A. Dale pres- ent in person and represented yb Willard McIntyre, attorney. No creditors present or represented and no cause shown why estate should not be closed as a no-asset case and the files returned to district court. Meeting adjourned no date. Aug. 1. On this day adjourned hearing on offer of composition in the matter of George F. Cornell and Walter L. Cornell, doing business as Cornell & Son, alleged 3ankrupt No. 4940, was held. Alleged bankrupts present and represented by Fred P. Gebi, attorney. Creditors repre- sented by Knappen, Uhl, Bryant & Snow, Dilley & Dilley, and Hilding & Baker, attorneys. Claims proved and allowed; certain claims objected to. Referee di- rected that book-keeper and alleged bank- rupts appear at adjourned meeting on Aug. 9, with all books of accounts and records used in the business. Aug. 2. We have received the sched- ules, order of reference, and adjudication in the matter of Clarence C. Wright, Bankrupt No. 4965. The bankrupt is a resident of Kalamazoo, and his occupa- tion is that of a laborer. The schedules of the bankrupt show assets of $250, which amount is claimed as exempt to the bankrupt. The schedules list liabili- ties of $3,181.66. The first meeting of creditors will be called shortly. Aug. 5. In the matter of Abel Con- solidate, Inc., petition for appointment of ancillary receiver, order of reference and order appointing Fred G. Timmer, ancillery receiver, filed in this court un- der date of Aug. 5. Primary jurisdiction is in the district court of the United States for the Southern Division of New York, and bankrupt operates ladies wear- ing apparel store in Grand Rapids, under the name of Palais Royal. Aug. 5. We have received the sched- ules, order of reference, and adjudication in the matter of Adelbert Case, Bank- rupt No. "4969. The bankrupt is a resi- dent of Belding, and his occupation is that of an electrician. The schedules of the bankrupt show assets of $283, with property claimed exempt to the bankrupt listed at $350. The listed liabilities are $1,943.31. The bankrupt has been given until Oct. 4 in which to pay filing fee. Aug. 8 We have to-day received the schedules, reference and adjudication in the matter of Charles A. Wood, Bank- rupt No. 4970. The bankrupt is a resi- MICHIGAN TRADESMAN dent of Kalamazoo, and his occupation is that of a shipping clerk. The sched- ule shows no assets with liabilities of $474.61. The court has written for funds and upon receipt of same the first meet- ing of creditors will be called and note of same made herein. July 25. On this day first meeting of creditors in the matter of Herman Stern, individually and doing business as H. Stern Co., Bankrupt No. 4945, was held. Bankrupt was not present owing to ill- ness but was represented by attorney Harry D. Jewell. Creditors present in person and represented by attorneys G. A. Wolf; Francis L. Williams; Cornelius Hoffius; Norris, McPherson, Harrington & Waer. Hilding & Baker; and Grand Rapids Credit Men’s Association. Fred G. Timmer, Grand Rapids, trustee; bond $2,000. First meeting and examination of bankrupt adjourned to July 29, at which time the bankrupt’s book-kKeeper is to be present if possible and claims will be considered. ———_-->_ A Business Man’s Philosophy. T. N. Carver, professor of political economy at Harvard University, wisely observes that there is no law in this country against any form of economic organization. Even those who like communism may have it, provided only that they do not try to forcible im- pose it on those who don’t like it. Communism has been tried many times in the United States. Among the experiments are the Shaker community at Lebanon, N. Y., the Perfectionists at Oneida, N. Y., the Separatists at Zoar, Ohio, the Harmonists of Penn- sylvania, the Bishop Hill coolny of Illinois, Zion City. of Illinois and the House of David of Benton Harbor, Mich. Most of these have ceased to exist or have given up communism. Professor Carver points out that the characteristic of our society is volun- tarism. “Voluntary communism, voluntary capitalism, voluntary co-operation and all other voluntary forms of organiza- tion are perfectly at home in our pres- ent economic system,” he says. ‘The only reason why communism does not spread and displace individualism, cap- italism or voluntary co-operation is that very few people like it as well as they like the prevailing arrangement. As many poeple as prefer communism and are willnig to have it voluntary and not coercive can live in a communistic community if there are enough of them to get together and organize it. “The only sense in which our system is capitalistic rather than communistic is that more people want capitalism than want communism. Communism can come only by ruthless coercion. It never has and, so far as experience is a guide, never can succeed on a vol- untaristic basis.” Waulliam Feather. a Inhabited Planets. Only a person devoid of imagination would dispute the conviction of Nicola Tesla, the famous inventor, that other planets are inhabited. The scientist regards this conclusion as “‘mathemat- ically certain.” Speaking as one of them, Mr. Tesla, who has just cele- brated his seventy-sixth birthday, is certain that “every other planet has to pass through practically the same 8 . phase of existence the earth did, and life is started on them during that favorable phase by rays of some sun.” The average layman arrives at a sim- ilar conclusion as his faith outgrows the metes and bounds of his existence. But neither class is content with the proof that rests upon reason alone. Science, in particular, is ever reaching out for more concrete evidence. Mr. Tesla regards as his life work the an- nihilation of distance, one phase of which has to do with interplanetary communication. He hopes that it will some day be possible to overcome the apparently insuperable obstacles to that achievement. And he warns against surprise if communication should be established by the earth and should show that “there is civilization on other planets far ahead of ours.” That is a darine thought but not much more so than some of our pres- ent attainments would have seemed to the early inhabitants of this planet. The science of astronomy teaches that the earth is only a very small part of an illimitable universe. Who shall say what secrets of the universe will some day be explained to man? oe Saving Children’s Sight. Although 50,000 school children in this country are Known to be suffering from defective vision, special educa- tional facilities are provided for only 4,000. Next year will be the twentieth anniversary of the establishment of the first sight-saving classes in the United States. These were in Boston and Cleveland. Now there are more than four hundred such classes in more than one hundred communities. Be- fore assignment to these classes many children were considered sullen, sub- normal and even criminal. When they had become adjusted to their new sur- soundings, with their eye difficulties attended to, they display normal intel- ligence and dispositions. In sight- saving classes the books are usually 11 in very large type, much of the work is done on the blackboard, care is given to the lighting arrangement and every child is taught the touch system on the typewriter as soon as possible, so that the eyestrain of handwriting may be avoided. Naturally, it costs more to educate handicapped children than unhandicapped ones, but in edu- cating the handicapped the community is giving them something like an equal chance in the world and therefore en- abling them to earn a better living and reach a higher status than they could do otherwise. In this way the com- munity more than gets its money back. —_—_2- Beware of becoming pathologically the problematical aspect Richness of living depends on obsessed by of life. discovering the positive privileges of life under, over and within the prob- lems.—Harry Emerson Fosdick. AMERICAN HOME SECURITY ° BANK ° Under the Tower Clock On Campau Square An - Old - School - Principle In a Modern Institution ee ————— nae es wth <8 cat Bn, This bank will never outgrow its friendly intefest in its customers. The spirit here will never change. Helpfulness is the very foundation on which we have built. unchanging through the years. Our service has broadened, our business increased. But this is one old-fashioned principle which we will never give up. WOL’O GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home” 17 Convenient Offices A spirit 12 MICHIGAN TRADESMAN August 10, 1932 RETAIL GROCER Retail Grocers and Meat Dealers Associa- : tion of Michigan. President—Paui Schmidt, Lansing. First Vice-President — Theodore J. Bathke, Petoskey. Second Vice-President — Randolph Eckert, Flint. Secretary — Herman Hanson, Grand Rapids. Treasurer—O. H. Bailey, Sr., Lansing. Directors—Holger Jorgenson, Muske- gon; L. V. Eberhard, Grand Rapids; John Lurie, Detroit; E. B. Hawley, Battle Creek; Ward Newman, Pontiac. Run Thy Shop or It Will Run—and Ruin—Thee. Much has lately been said about the craze for volume, profitless selling and similar evil things, but, like Mark Twain’s weather, nothing much is done about it. The difference is that these evils are within our own con- trol. Each can be corrected by every merchant for himself in his own busi- ness, just as each merchant can keep his credit business within wholesome bounds by controlling it himself in- stead of letting it run wild. The classic example of recent times is that of a wholesale hardware mer- chant in the Midwest whose business was not profitable. He studied his business from the inside, with the re- sult that he cut off half his trade. In- stead of reaching out over a radius of 150 miles, he pulled in his men to a fifty mile circuit. That cut his physi- cal territory by perhaps 75 per cent. It cut his sales 50 per cent. The end of the first year showed a satisfactory profit-return. It was about double what it had been on the former much larger business. Here, now, is a young grocer who operates ‘five trucks and never catches up with his work. Customers are run- ning him ragged with several calls daily for special service, special deliv- ery, “accommodations” without end or limit. Because his delivery men also work inside, he is short of help part of the time, and when the deliv- eries are made and the drivers return there is such a congestion of orders to ‘be filled that he never succeeds in getting all goods out in time. The thought of a definite schedule for deliveries never has occurred to this boy. When the idea is broached, it seems to him utterly impracticable. He is so accustomed to jump crooked for any fool demand that he has lost the capacity to think straight. Painstakingly, the plan is laid be- fore him. He must determine on a definite set of daily deliveries. These must be laid out, say, for 9 and 11 a. m. and 2 and 4 p. m. or some similar schedule thought out as most likely to serve the majority of his trade best. Any man with experience in any lo- cality can pretty much determine on a suitable schedule on his first trial, When the schedule is determined on, the plan must be printed and circulat- ed among his customers about one week in advance of the day it is to be- come effective. On that date it is to be put into effect and adhered to with a rigidity to make the ancient Medes and Persian blush for their laxity. That is, it is to be absolute, and special deliveries must then cease just as absolutely. “How can that be worked?” he asks, bewildered. “If a good customer misses the 9 o’clock truck by 5 minutes what am I to do?” “From the day the schedule goes into effect, your hours must be com- pletely rigid. At the stroke of 9, the 9 o'clock truck has left—that is and must be the answer to anyone who seeks to get goods on that delivery. Of course, not in a thousand times— probably never—will the truck actually have left the store on the schedule minute. Generally it will be 15 to 25 ninutes after nine before it gets away, but so far as your customer is con- cerned, that delivery is closed on the dot.” “But suppose she then comes to the store and sees that truck still there?” “Tf she sees it and starts to protest, tell her as plainly as you would a child that the plan could never operate at all if the schedule were not kept to the instant and that customers who get their orders in before time of de- parture are entitled to prompt service —which you could not give them if your deliveries varied in time. Boy, you must have the backbone to run your own business. If you let your customers run it, not only will you never make any money, but you will fail to do what you are now trying to do against insuperable odds—give any customer lasting satisfaction.” It was my guess that this grocer could dispense with at least one truck and likely he could cut off two on this plan. No such radical change in any store system can be put into effect without a period of adjustment. It would be too much to expect that all customers would grasp the plan the minute it was laid before them in printed form or personally. There are too many lackadaisical folks in the world—too many careless readers—too many who discount statements—too many lazy minded for anything so happy and logical as that. Let such customers meet up with one plain, unavoidable disappointment which results from their own careless- ness, however, and then they know what’s what. Further, if there be among your people some who are utterly uncompromising and unreason- able, you have to decide whether they will ryn your store or you. Far bet- ter to let every such customer go else- where than to disrupt your business in the attempt to please them—which un- questionably you cannot do in any case. It is a great thing to face facts at times. Moreover, it pays. The reward of such system, rigidly carried through, can hardly be im- agined by the grocer who has not tried it. He is certain to be amazed to find how easy it is to fulfill all proper demands; how quietly his or- ders are taken and executed without confusion, strain or fuss; how much greater is the average of satisfaction all round. And all that means extra money in the bank for reward. This is a peculiarly happy time to reason with folks on any such revamp- ing of method in the interest of econ- omy and efficiency, because our peo- ple have all attained a change of out- look during the last three years. Recently this writer rode in a diner, sitting alone at a little table. Across was a quiet, gentlemanly man. We both ordered, modestly, as befitted the times. Soon my neighbor called the (Continued on page 23) ane to Niagara Falls? Fine! We’ll be glad to see you On your vacation trip this summer, include Niagara Falls. We'll be mighty pleased to have you visit the Home of Shredded Wheat. Bring the whole family. We'll show you the marvels of modern bak- ing, do our best to make you feel at home, Invitations needed? Nota bit of it! Stop in any time! NATIONAL BISCUIT COMPANY “Uneeda Bakers” THE BAKERS OF SHREDDED WHEAT ore on ner or ZX eenmast oussouvt IN WATER Ss ; |] FLEISCHMANNS |. YEAST CONTAINING © VITAMINS B-D-G 4 Ty, ano Crate: 08 taP1008 FLOUE z: will do for YOU! Many physicians tell us that 90% of the common ills are caused by constipation. They recommend fresh yeast as an ideal corrective. Try eating three cakes of Fleischmann’s Yeast yourself and see how it tones up your whole system. Then you'll more thoroughly appre- ciate how this healthful fresh food will help your customers, and you'll be glad to recom- mend it to them. Fleischmanwn’s Y east A Product Of STANDARD BRANDS INCORPORATED August 10, 1932 MICHIGAN TRADESMAN MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E YP. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Some Hopeful Signs Seen in the Food Industry. Concern about he trend of food prices in the next nine months is felt by the Amrican people because the oc- cupation of producing, packaging and distributing the foods of the country —the most wide-flung and most tm- portant of all business employments— affects the immediate welfare of more than 10,000,000 families dependent on whether prices for foods go upward or downward while the present pro- duction is moving through to con- sumption. Despite the confusion brought about by many confl:cting statements, some helpful and hopeful signs are appearing in the food indus- thy: A feeling of safety or confidence in buying is based on several influences. The greatest of these is belief that prices are lower han they should be and therefore the individual buyer ga'ns an advantage for himself at the expense of those who sell. Obviously every man investing his time and money in preparing and handling the food supply of the country is concern- ed about what is to be the course of prices during the next few months. The food trades have been slow to understand the special influences so seriously affecting the prices of the commodities they handled. As always in a time of business curtailment, com- mercial food production has been de- creasing. Until 1932 the extent of this letdown was difficult to appraise. In the aggregate, the producing of foods has felt the easing which comes effort when the reward For several reasons this to human grows less. easing in food producing fundamentals has becn slow to affect market levels. One is the return of men to the land which has accompanied the depres- sion in the cities. Another is the ex- tent to which food supplies available anywhere can now be immediately of- fered and distributed almost anywhere else. A greater reason than most realize is the encouragement our Federal Government has given to the farmers. 3ecause of the Farm Board and the agitation for artificial strengthening of prices, the farmers have maintained production in hopes that the political gentlemen would perform miracles and advance prices without regard to sup- ply and demand. The importance of this state of mind to keeping production higher than would otherwise have been the case is being recognized, but we will not be on a sound basis until we have such a sound program in Washington so generally accepted that the agitators among the farmers will no longer artificially increase production by promises of things that cannot be done. In. reviewing the last thirty-six months we observe a_ contradictory market position—fully sustained con- sumption of foods in tonnage from a supply declining slowly but surely and yet the relationship in handling so up- set that they are off prices.about 40 per cent. To understand why this happened we must examine two im- portant operations in the handling of our food supply—the manner in which foods are warehoused and distributed and the time schedule under which such foods must be ‘financed. With the exception of a few sea- sonable perishables, all our food sup- ply is still controlled by the pioneer theory of storing a part or all of the season’s production—depending on the commodity—until wanted for con- sumption. The volume and usage of such storing have been increased by using refrigeration and volume cook- ing to add to the time that foods can be held. But if we were to put away millions of tons of foods under a theory similar to the old storing in the “root” houses, we would require a new relationship among ourselves. Many sorts of intermediate factors found an operating place in this con- serving—packers, canners, wholesalers, chain stores, retailers and consumers’ pantries and cellars—each with a more or less constant habit of storing and carrying a proportion of the food—and all financed by banking capital. Even before the depreession, this interlocking series of storages was be- ing disturbed. But despite these up- setting influences the accumulated plan for carrying the country’s food supply was still operating in a fairly satisfactory way when the stock mar- ket explosion of 1929 started us toward an attitude of being doubtful of every- thing. For months it has seemed as though no price would hold regardless of statistical position. With declines not only taking their net profits but eating into the margin required to pay. costs of doing busi- ness, packers and distributors of foods have worked away from the responsi- bility for carrying any more of the an- nual food supply tian they had to have for immediate distribution. The position of the bankers has been even more difficult. They were loan- ing money belonging to other people and they became afraid when prices failed to hold and commodities did not move to consumption in an orderly way. Other influences affected the mar- kets. Home gardening and home can- ning have reduced the consumption of commercial products. The extent to which every food now competes with almost every other food has turned consumption from month to month to the foods that could be offered at the lower prices and these eddies in the consumptive flow have been made greater by the volume of food bought pressure channels—bought be- from Beech-Nut COFFEE - PEANUT BUTTER CATSUP - BUTTER WAFERS TOMATO JUICE TOMATO JUICE COCKTAIL and other foods Oi exceptionally fine ares BEECH-NUT PACKING CO., CANAJOHARIE, N.Y. cause of being featured in the retail stores instead of the consumer plan- ning her requirements. The food markets have been going through a special deflating all their own because of the degree to which the storage of creased by different foods was being de- hundreds of thousands of factors and by millions of | (Continued on page 23) Refreshing! 9 Place a trial order with POSTMA BISCUIT COMPANY Grand Rapids, Michigan - ee Eg Store, Offices & Restaurant Equipment G.R.STORE FIXTURE CO. 7 lonia Ave., N. W. Phone 86027 FRI GIDA IRE WW ee RODUCT OF GENERAL moTo® WITH FAMOUS COLD © CONTROL AND HYDRATOR All Models on Display at Showroom F. C. MATTHEWS & CO. 18 E Fulton St Phone 93249 a undies table needs uperiority such as only Hekman = Bakers can impart Soda Crackers Cy olmanBecuila Grand Rapids, Mich. The Supreme Achievement in Cracker Baking 14 MICHIGAN TRADESMAN August 10, 1932 HARDWARE Michigan Retall Hardware Association. President—Chas. H. Sutton, Howell. Secretary—Harold W. Bervig. Treasurer—William Moore, Detroit. HARDWARE Looking Ahead To the Fall Stove Trade. Whatever conditions may be, they are never the worse for looking ahead, not optimistically or pessimistically, but constructively; or for working in- telligently for the future. This is true in regard to the fall stove campaign. You may not sell as many stoves as you sold in some other years; but the more intelligently you plan in advance and the more ag- gressively and determinedly you push when the time comes for pushing, the better your sales will be. Although the active season for stove selling is still in the future, it is not too early now for preliminary work. In fact, one successful stove retailer starts to arrange his prospect list early in July. As soon as he gets together a comprehensive list of stove pros- pects, he proceeds to get in touch with them by means of personal letters, In these letters the dealer refers to the possibility of the recipient requir- ing a new stove. Then he discusses the reasons why he (the dealer) should be called upon to furnish the stove. The letters are individually typewrit- ten, individually signed, and, more than that, each of them is adapted to the individual to whom it is addressed. “I found I had quite a bit of spare time in July,” explained this dealer once. “Might as well knock out a few letters as loaf. I know my customers, and know pretty well how to approach them. A personal letter carries a lot more weight than a printed circular or a descriptive folder or pamphlet. It is a personal message from myself to the individual customer. He is pleased, even flattered. Why, I’ve had some write in that they weren’t intending to buy stoves, but when they did, they would be sure to see my line first. That shows that a personal letter gets to the customer and interests him.” The proposition on which this deal- er works is to sell stoves for fall deliv- ery, accepting a small deposit to bind the bargain. In this way he can gauge his buying requirements more ac- curately; and he gets in ahead of all competitors. The dealer who does not care to work along these lines can neverthe- less use his spare time in the summer months to good advantage in prepar- ing for the fall stove campaign. Revision of the prospect list is of course an important job. The list should be gone over and discussed with your salespeople. Early buying is desirable. That is, it is desirable to have a comprehensive line of stoves to show your customers the very minute your customers begin to show an interest in stoves. Sales are quite often lost through not having the one model that will appeal espec- ially to a certain customer. It is or- dered, it may be in this week or next week—but, unfortunately, it isn’t on the floor where the customer can see it. At the same time, careful buying is desirable. You ought to have a pretty clear idea how many stoves you will sell and what models are likely to be popular. Another item of preparation is the arrangement and display of the stove stock. You can’t actually arrange the stoves now, perhaps owing to the space being required for more timely lines; but you can plan your arrange- ment. Most dealers will doubtless fol- low their 1931 arrangements. But ask yourself questions. Can the 1931 arrangement be improved? Would another part of the store be better to display the stoves? It is desirable to keep the stoves clean, bright and free from being used as storage space for small items of stock. Were your last year’s arrangements in this respect as efficient as they might be? In other words, lay your plans now for making an appealing and efficient showing of your stoves when the ac- tual time comes. Especial attention should be paid to credit sales this year. It is hard to avoid selling on credit; for a stove is a big item in the average household budget, and terms will often swing a sale that would otherwise be postponed until next year. It is desirable, however, to have your credit arrangements systematized to some extent; and to have every salesman on your staff know just what these arrangements are. It is bad business to quote certain terms to one prospect as the maximum measure of your generosity and later have him discover that you have given easier terms to someone else. It is perhaps worse business to have a salesman offer terms and then have the dealer himself negative the offer. So every member of your staff should know what’s what in this respect; and this means that you yourself shouold have a very clear and definite idea of just what you are prepared to do in the way of credit. It is sound business, of course, to get as ‘big a cash payment as possible. A definite policy should also be pre- arranged with regard to credits for old stoves turned in. There should, too, be a regular system for handling col- lections where stoves are sold on in- stallments. You can, as a rule, leave your customer to make your collec- tions for you: but if you don’t send out a collector, at least keep a care- ful check on all payments to see that they don’t get too far in arrears. easy “An important thing,” says one stove dealer, “is to have a clear under- standing with the customer as to when payments are to be made. We go as far as possible to accommodate and convenience the purchaser. Within certain fixed limits he can arrange the frequency and the amount of install- ments to suit himself. The one thing we endeavor to impress upon his mind is that payments must be made regu- larly. To say, ‘Any time will do,’ or ‘a day or two late doesn’t make any difference,’ is a prodigious mistake.” Window displays can be planned in advance and planning along this line now will save a lot of trouble when the selling season actually arrives. If any ideas occur to you, jot them down on paper and put them in a file where you can find them when you need them. Assemble also any ‘fixtures or other need, Incidentally, discuss the stoves with your salespeople. See that they know and can present effectively the strong selling points of your line. It is a good thing to have a few staff con- ferences on this subject, with Mr. Dealer impersonating a reluctant and balky customer and the various sales- men answering and overcoming his objections. Preliminary work of this sort takes a little time; but it adds immensely to the efficiency of your sales staff. display accessories you may Victor Lauriston. ———— Free Distribution of Food Sam- ples. Unwary dealers all over the country are again being used by certain manufacturers who desire to secure free distribution of sam- ples of their products. In many instances dealers are expected to take care of the distribution of regular packages of their prod- ucts which they call samples, with- out realizing any profit on the goods to say nothing of the cost of handling. Retail dealers who agree to handle such distribution through combination deals, where certain products are sold at a price, and merchandise and various kinds of good products are given away, or through other methods, fail to take into consideration the cost involved. They undoubtedly over- look the important fact that in entering into such an arrangement they are depriving themselves and others of legitimate sales with consequent profit and overlooking overhead entirely. How could the retail merchant expect to make a decent living if all manufacturers were to pursue such a policy in the distribution of merchandise? In our opinion, the dealer is entitled to a profit on all merchandise he handles or which is distributed to his customers. When approached on such a proposition every dealer would do well to tell the manufacturer's representative in no_ uncertain terms that if his store is to be used as an agency for the distribu- tion of free merchandise he ex- pects to be paid for the cost of handling as well as a legitimate profit. With buying curtailed as it is to-day and the consequent reduc- tion in his profits, the retail dealer is having a hard time in endeavor- ing to eke out a living without being asked to distribute free mer- chandise and assume an expense which should be borne by the manufacturer. W. W. Jaques, Pres. Jaques Manufacturing Co. —___6$ > A Business Man’s Philosophy. Competition seems. to everything and everybody. To-day when you drive a car into a filling station the attendants are prompt, polite and competent. A few years ago a motorist apologized when he asked for water for his radiator. He had to find the bucket and do the fill- ing himself. Some smart boss told his attendants to do this little service for the customers. Another boss, not to be outdone, told his men to wipe the windshield. A third suggested that people might appreciate help in inflating their tires. The spirit of willing service has spread until you are now almost cer- tain of decent treatment in any filling station. Good attendants make more money than they did in the old days when they were mean and unaccom- modating. Some are paid a percent- age of their sales of oil and gasoline. Many have regular customers who patronize them exclusively. Every one in business can learn something from observing the filling stations. William Feather. ——_2+++____ Urges Time For Dress Deliveries. Retailers in placing dress orders should give ample time for delivery so that the market can get on a basis in which cancellations will be avoided. Neither the dress manufacturer nor the silk or woolen mills have stocks on hand to-day. Accordingly, in stipulating for a too early delivery, against the warning of the manufac- turer, the retailer is simply paving the way for cancellations that will do no- body any good. Should the retailer cancel in the belief that he can obtain new styles, there would be a repetition improve of the same thing owing to the paucity of stocks on hand. a If women were permitted to do the courting there would be fewer male egoists. Wholesale Only. 342 MARKET ST., S. W. Manufacturers and Distributors of SHEET METAL ROOFING AND FURNACE SUPPLIES, TUNCAN IRON SHEETS, EAVETROUGH, CONDUCTOR PIPE AND FITTINGS. We Protect our Dealers. THE BEHLER-YOUNG CO. SAME DAY SHIPPERS) GRAND RAPIDS, MICH. DAILY OVER-NIGHT. Associated Truck Lines, GENERAL OFFICE 215 Oakes St., S. W. Grand Rapids, Mich. Phone @-3307 CHICAGO---GRAND RAPIDS ROUTE Merchant Freight Transportation with Store Door Service. Direct connection for all points in Michigan via Southern Mich. Trans. Co. GRAND RAPIDS MOTOR EXPRESS COMPANY Michigan Public Utilities Commission Permit No. 157 All shipments insured. Consolidated Freight Co., CHICAGO TERMINAL 1235 West 21st St. PHONES CANal 6970 - 6971 - 6972 Se an Patios August 10, 1932 MICHIGAN TRADESMAN 15 DRY GOODS Michigan Retail Dry Goods Association. President—Geo. C. Pratt, Grand Rapids. First Vice-President—Thomas P. Pit- kethly, Flint. Second Vice-President—Paul L. Proud, Ann Arbor. Secretary-Treasurer—Clare R. Sperry, Port Huron. Manager—Jason E. Hammond, Lansing. Corrects Coat Tax Report. Not. all coats selling at $12.50 and less will be free from the excise tax in view of the recent ruling made by David Burnet, Commissioner of In- ternal Revenue, it was stated by Max- well Copelof, managing director of the Merchants’ Ladies’ Garment Associa- tion, in correcting a misunderstanding which developed from a report in a New York paper. The ruling means that the tax need not be added to the cost of the fur used in the garment. Where the fur trimming remains the component of chief value the entire garment is still taxable. In view of the narrow spread, in coats at $12.50 and less, between the value of the fur and that of the cloth, the question of whether the entire garment is taxable or tax-free hinges on a few cents. —_—__>~+ + __ Stores Fix Stationery Purchases. Appropriations for stationery for holiday sales are 10 per cent. larger than they were last year in the smaller cities, average about the same in med- ium-size cities and are approximately 5 per cent. smaller in large communi- ties, according to selling agents who interviewed buyers this week. In the small cities stores met a poor response on cheap stationery last Christmas and have made plans to carry a smaller stock of better grade goods in the com- ing season. The medium-size cities are adhering to last year’s program of buying 00 per cent. better goods and 30 per cent. of merchandise to retail around 25 cents. The larger stores, watching inventories closely, are cut- ting down orders because trade in re- cent months has been disappointing. : —_+- +> Placing Good Corset Orders. Orders for foundation garments are being placed in good volume, manu- facturers report. With the exception of Far Western stores, which will be visited by road salesmen shortly, most other establishments have begun to cover their needs in this merchandise. The new dress styles indicate strong favor for models following the natural silhouette tendencies of well rounded busts and defined waists. The bulk of the demand for corsets is tending to center on types to retail around $5. Outstanding are one-piece garments, side-hook and step-in girdles and bras- sieres. New elastic materials and slide fasteners are finding wide use. —_—_2->___ Retailers Note Firming Trend. Retailers report that they note prac- tically no price declines which are due to further drops in commodity prices. The lower quotations are almost en- tirely confined to specialty goods which up to the present have not reflected the readjustment in price already made on general merchandise lines. In dis- cussing the firmer commodity develop- ments, one well-known executive said the trend will have the effect of lessen- ing mark down and stopping the con- tinued inventory loss of the past two years, due to the replacement price of goods being lower. Stores which took their loss are now in excellent shape to meet firmer markets, he said. Straw Hat Prices Unchanged. Straw hat manufacturers have be- gun sending salesmen on the road with 1933 lines of stiff straw and body hats. Prices quoted the trade are prac- tically the same as those of the previ- ous season. Sailor styles are offered to sell at retail from $1.55 up and body straws from $3.50 up. Producers open- ed lines this year four to six weeks later than last. A few manufacturers of better straws will delay their open- ings until Sept. 1. Styles for the new season follow those of 1932, but manu- facturers are giving greater attention to the stiff straws, believing the call for that type hat will be much greater in 1933. Retail Revival in Wallpaper. Revived interest of department stores in wallpaper sales possibilities is re- ported in retail circles. One of the largest stores in the Middle West was cited as setting an example in adding a wallpaper department for the first time in its history. Many of the de- partments now being operated in the stores are of the leased variety, with gains now foreseen in both owned and leased scetions. The revival is said to be greatest in the case of better grade wallpaper. This class of paper is said to meet consumers wishes for greater variety of patterns and the matching of rooms in ensembles and with period furniture. —_+>-.>__ Sees Christmas Toy Shortage. The extended delay on the part of buyers in covering their Christmas toy needs will make for a shortage of a wide variety of playthings during the coming season, according to James L. Fri, managing director of the Toy Manufacturers of the U. S. A. Few manufacturers, he said, have been financially able to take the risk of car- rynig a heavy reserve stock to meet the abnormally packed demand likely to develop within the next few months. The excessive concentration of the de- mand will also mean added costs of production on many items, he said, which may be reflected in price in- creases. —_—_ + ++___ Regular Lines Seen Gaining. Custoers are tending to fill-in on some of their current needs, following delayed buying earlier in the summer. They are, however, it was said, giving somewhat more attention to regular lines than they have been doing in re- cent months. Should this trend become more clearly defined it would lead to building up to a greater degree of reg- ular lines for fall by the stores, with much less emphasis placed on the de- velopment of volume through special promotional stress on price. —_—_~»+ + .___ Buying Starts On Wool Half-Hose. A large volume of early business has been placed on men’s wool and part-wool half hose, at prices unchang- ed from the previous season. Manu- facturers predict that the majority of orders will be placed within ten days and that sales will exceed those of last The fact that yarn prices are unchanged and _ that only Northern hosiery mills, paying a year by 5 to 7 per cent. higher scale of wages than Southern producers, manufacture the wool and part-wool half hose, accounts for the failure to reduce prices, it was said. Part wool numbers are featured to re- tail at 25 cents and the wool numbers in 50 to 75 cent ranges. —_+-<.___ Slump in Buying Hits Notion Trade. Following a period of brief activity the notion trade relapsed into a dull condition this week. Re-orders for cur- rent merchandise dropped off, while the buying of fall items is being held up until later in the month. Dress ac- cessories, with the exception of but- tons, buckles and slides, are moving in only a limited way. Notion articles for use in kitchens and other parts of the home are in less demand than usual for this time of year. The buttons, buckles and slides, for use on women’s dresses, are outselling all other items in the notion field by a wide margin. A steady call for such goods marked the entire spring and summer season, manufacturers said. a oe Sees Silk Prices Tending Upward. An upward trend in prices of broad silks for immediate looked for in the industry, according consumption is to views expressed by Paolino Gerli, president of the Silk Association, at a meeting of broad silk manufacturers and converters, it was announced. Ris- ing raw silk prices, low stocks in the hands of manufacturers and conserva- tive fall production indicate a healthier condition, which should make for a more profitable season. The demand for the new weaves being featured is greater than the supply or ability to supply, with the result that “there should be far greater stability and con- fidence in the broad silk market than in several years past.” —__+->_____ Knitted Apparel Orders Gaining. Orders for women’s knitted apparel are shaping up well in the primary market, the showroom activity in this merchandise during the week being quite brisk. Attention centers largely on three-piece suits, particularly in the $6.75 and $10.75 ranges. Orders are tending to be well distributed over a variety of wool-yarn numbers, includ- ing angora, rabbit’s zephyr, ratine and bramble types. The colors specified and running largely to Free- dom blue, Bordeaux red, Malaga brown and black. In addition to the showroom business, some manufactur- ers are booking a good volume through road salesmen. wool, ————_ oo Berkshire Reduces Hosiery Prices. Price reductions ranging cents on cheaper numbers to $1.50 per from 50 dozen on more expensive makes were put into effect last Thursday by the GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES Knittme Mills, Inc £The new prices are guaranteed against de- Berkshire cline until Jan. 10, but the company warns buyers that the present condi- tion of the silk market makes it im- possible to insure against a_ possible price rise before that date. The com- pany offers, for early delivery, non-run hosiery made under the Schwartz pat- ent, to retail at $1.35 a pair. A similar offering was made by the Apex Hos- iery Co. and the Schuylkill Valley Mills. —_—_+>+ + ___ Dry Goods Activity Limited. The seasonal lull in the dry goods field continues to hamper operations. Wholesale throughout the West report that sales show little im- dealers provement as a result of recent ad- vances in grain and livestock prices, but predict that a pick-up will be no- ticed before the close of this month. In the Eastern States retail accounts are purchasing limited quantities of fall goods and some difficulty is being experienced by jobbers in making col-”* lections. The firmer tone noted in the prmiary markets is expected to have a favorable effect upon dry goods prices shortly. —_—__>~+ -¢ ___ Sales Events Aid Men’s Wear. A decided improvement in the vol- ume of retail men’s wear trade marks the current week. Clearance sales of men’s summer suits furnish most of the business for stores and retailers predict that stocks of lightweight gar- ments will be cleared by the middle of the coming week if weather condi- tions continue favorable. Demand for furnishings was confined to shirts in the 89 cent and $1 ranges. chandise is ordered this week by re- tailers, but will not be displayed until early next month. Fall mer- —_+>-~>___ Food Men To Enlarge Sales Staffs. For the first time in more than two manufacturing com- sales Staffs in preparation for Fall campaigns. En- years grocery panies are increasing couraged by ‘better conditions through- out the food trades, the grocery hous- es are preparing to launch drives for additional ‘business around the middle of this month. In rebuilding staffs, executives say that preference sales former employes re- sales fell off. At the present time places will be found for about one-third of these is being given leased when men, one said, but the numbers employed will be increased rapidly if conditions justify such a move. The producers feel that price slashing has been halted in the food trade and that both retailers and ready to ‘build up normal-sized stocks. —————_> >. ___ Failure is, in a sense, the highway manufacturer jobbers are now to success, inasmuch as every discov- ery of what is false leads us to seek earnestly after what is true, and every fresh experience points out some form shall afterward carefully avoid—John Keats. of error which we SPECIAL DIE CUTTING AND MOUNTING G R AN D R A,P IDS M I C HIGAN 16 HOTEL DEPARTMENT Federal Farm Board Placed Agricul- turist in Deepest Ditch. Los Angeles, Aug. 6—The recently deposed California member of the Fed- eral Farm Board, in a radio address the other night, certainly asserted a few “low down” facts in the adminis- tration of that body which the party in power will have some difficulty in “laughing oft” during the forthcoming campaign. From this disclosure it seems the very men who were dele- gated to ‘help the farmer didn’t know what it was all about, although they spent approximately a half billion dol- lars in experimentation and placed the agriculturist in the deepest ditch he had ever disclosed, which demonstrates that the only man who can help him 1s the one who has been honestly trying to do so for a century or more. Farm- ing is one of the hardest production jobs on earth. It has more unknown factors than any others. It calls for more skill and considerably more patience than a hundred other lines ot work. To be quite frank on the sub- ject, a goodly percentage of unsuccess- ful farmers are those who have not the skill or the patience or the aptitude necessary for food production, There are plenty of supposedly rich farmers, but they are all men who have applied —not politics—but science to their jobs. They have disregarded the cheap hypocrites who have from time im- memorial tried to wheedle them into voting them into office and then for- getting all about them until the ap- proach of the next election day. The man who really made it possible for the farmers to make a good living and the people to obtain cheap, wholesome food, is the scientist. The man who will better the farmer’s lot in the fu- ture will not be a politician but a scien- tist. And no one else can or will ac- complish it. It was the scientist who took the mongrel hen which ate its head off every week and turned out a yearly product of a dozen eggs, and converted her into a unit capable of producing 200 in the same length ot time. He was not a catch-penny poli- tician, ‘but a scientist, and he was not on any farm board drawing down a princely salarv, ably assisted by his wife’s relatives. Luther Burbank did not waste his time and substance fol- lowing up these self-constituted saviors of everything, but applied practical horse sense in a practical manner and then proved his theories by results. The spell-binders will go at it hammer and tongs during the vote collecting period to try and convince the farmer particularly, that his only salvation is to vote to continue this condition. But the sensible agriculturist, if he votes, will do well to outwit these charlatans by voting against such a system and such an organization. Clark B. Dibble, 72, former mayor of Flint, who also served several terms as alderman and a police commissioner, passed away in that city last week. Mr. Dibble was for many years proprietor of the Dibble House, one of the larger hotels of the early days in Flint, after- ward entering the real estate business. Giant trees have always been the most interesting feature that has at- tracted visitors to Sequoia National Park. More than twenty groves of big trees are located within the park, prob- ably more than 60 per cent. of all the big trees that actually exist. It is esti- mated that there are about 15,000 acres of big trees in the world of which 9,000 acres are in this particular for- est. There are over 8,500 here that are over ten feet in diameter. What interests me is to know whether the movement favoring five in- stead of three meals per day is spon- sored by the “Society in favor of Tip- MICHIGAN TRADESMAN ping,” or for the purpose of producing horrible examples among dyspeptics. With the divorce suit of Maurice Chevalier, another of Hollywood's “happy marriages,” goes on the rocks. They don’t collapse for the reasons you might think. There are a lot of unhappy wives who would like to break the bonds; only they haven’t the money. Hollywood can afford alimony. Another thing is that—living in the blaze of publicity all the time—they do not dread the notoriety. Oddly enough, the marriages of experienced actresses like Mary Pickford and Joan Crawford are more likely to stick than any other. They seem to know where the rocks are in the channel. Hotel operators and other caterers seem to be constantly shifting about between the restaurant and _ coffee shop ideas of purveying to the public, and just now I notice considerable discussion about the feasibility of in- teresting the public in sandwiches. It might be made to work out if sand- wiches were constructed with some possible food value. The sandwiches of to-day, butterless, separated from the parent loaf with a safety razor, is not comparable in any way with the sandwich as originally invented. The chief aim of the present day producer is to restrict the cost of one of his creations to a single penny and mulct the unsophisticated public to the tune of ten or ‘fifteen cents for such an of- fering. In the good, old days when sandwiches were, you might say, in their infancy, or at least the idea was, a sandwich consisted of two generous slices of bread, liberally buttered— each slice separately—and used as an enclosure for liberal slices of meat, cheese, etc. Have you seen one of such in the past decade? If so, I will be glad to have and publish the particu- lars. The present day production com- prises as a rule, two transparent slices of stale bread, innocent of butter or other lubricant, a sliver of stale meat, lettuce leaf from the kitchen: sink— and a check. Am J correct? Prohibition Commissioner Wood- cock’s order for a special investigation of the California grape industry, savors somewhat of a grandstand play. If he really thinks seriously of such an in- vestigation he would do well to place President Hoover on the witness stand for his. first move. Mr. Hoover has a very comprehensive grasp of California affairs and might be depended upon to testify without bias. He is aware that some grape juice is being illegally fermented and sold, which does not warrant the cost and labor of a special investigation of the grape industry itself, but might be worthy of investi- gation by Mr. Woodcock’s agents in California. It is a matter of record that, annually, California ships to the East thousands of tons of grapes and rivers of unfermented grape juice. To interfere with such shipments would be ridiculous, if not illegal, as bad as it would be to interfere with inter- state shipments of corn, rye and bar- ley, which fermented juices may, and do, become forbidden beverages. The raiser of grapes is no more responsible for the final use of his crops than are the grain growers of the Middle West, who produce something having al- coholic potentiality. And all this while every American city is overrun with dealers in malt syrups which have but one possible use—home brew. The postmaster general is said to be worrying over some criticism of the quality of the mucilage that is being used on the new issue of three cent stamps. It not only lacks the stick- toitiveness but folks with delicate stomachs object to the taste. They evidently want something flavored with a flapper’s kiss or the fragrance of a Persian garden Uncle Sam should get out a de luxe edition for that class of patrons. Times dso change, even in Michigan. A few years ago, what was known as the Pentwater Division of the Pere Marquette Railroad, was claimed to be the best paying branch operated by thar company. Three passenger trains daily arrived at the Pentwater terminal, two of them carrying Pullman sleep- ers. Last week the railroad people made application to the state railroad commission for permission to discon- tinue the operations of the line from Mears Junction to Pentwater. It looks as though a large share of the celebrities of Hollywood will be arrested before the income tax authori- ties get through with them. It would seem to be the part of ‘wisdom if the authorities. would evolve a system of tax collection which would, at least, be understood ‘by the collectors them- selves. In many of the Hollywood cases the victims actually appealed to the authorities to supply them a state- ment of their indebtedness after en- lightening them as to what they had taxable. The Government took the money, but later on technical errors were discovered and the actor people have had to suffer innocently. If the public realized what proportion of their tax never gets to any useful place, but is soaked up in the business of collecting it, they might possibly feel worse than they do now. A few years ago the Michigan Leg- islature passed an act known as the Henry law, making it mandatory for all ‘hotels in Michigan to furnish guests nine foot sheets, fire escapes and linen towels. It is claimed by the U. C. T. that many hotels have forgotten there is such a law. According to my recollection, the same act provided for hotel inspectors to see that the law provisions were enforced. What has become of them? A French authority declares that the smoking of cigarettes between courses at dinner, is a “gastronomic crime.” The theory being that it destroys ap- preciation of good food. Perhaps, even over there, ‘they are being urged to “reach for a cigarette instead of a beefsteak.” As intimated in my communication of last week the members of the Mich- igan Hotel Association are consider- ably wrought up over tthe private home encroachments into the tourist trade and so evidenced themselves at a meet- ing of the executive committee, held with President Doherty, at Hotel Doherty, Clare, the other day. The discussion at this meeting brought out the fact that private homes with “Rooms For Rent” signs hanging out in the front yards are luring a con- tinually larger percentage of the auto- mobile travelers from the legitimate hotels that offer higher grade accom- modations coupled with service, safety and sanitation, largely upon a basis of space competition. With the consid- erably lowered volume of_ tourist traffic this year due to the depression, and .the number of potential tourists Hotel and Restaurant Equipment H. Leonard & Sons 38-44 Fulton St., W. GRAND RAPIDS, MICH. CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION August 10, 1932 Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. GEO. W. DAUCHY, Mgr. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -t- Sandwich Shop MORTON HOTEL Grand Rapids’ Newest Hotel 400 Roums -% 400 Baths RATES $2.50 and up per day. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. GEO. ANDERSON, Mgr. ALBERT J. ROKOS, Ass’t Mgr. New Hotel Elliott STURGIS, MICH. 50 Baths 50 Running Water European D. J. GEROW, Prop. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $2.00 and up EDWARD R. SWETT, Mar. Muskegon “5° Michigan Columbia Hotel KALAMAZOO Good Place To Tie To “We are always,mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous | patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Receiver. eR eee posse 5 i + August 10, 1932 MICHIGAN TRADESMAN who are out of work and cannot make their usual vacation trip through the state, this unfair competition of private homes that pay no taxes as businesses and maintain no standards beyond those dictated by the whims of their operators has ‘been keenly felt by the hotel operators, particularly by those in the smaller cities and towns on the through highways, which make up an excecdingly large proportion of the membership of the Michigan associa- tion. At this meeting Frank R. John- son, proprietor of Johnson’s Rustic Tavern, Houghton Lake, was delegat- ed to the task of collecting data on tourists homes and reporting an un- biased opinion at the annual meeting of the Association which is to be held Traverse City Sept. 30 and Oct. 1 next. This subject is one that has bothered hotel men all over the coun- try, has been taken up by legislative bodies in several of the states, acted upon ‘by three or four, but the courts have ___ Meeting of Lansing Grocers and Meat Dealers. Lansing, Aug. 8—The regular meet- ing of the Lansing Grocers and Meat Dealers Association was held at the Lansing Dairy Co., Thursday, Aug. 5. Mr. Ayers, of the Lansing Dairy Co., warned us against pushing or letting our clerks push too much cheap or sales articles, in which there is little or no profit, because there are plenty of people who like good merchandise on which we can make a fair margin. Mr. Affeldt read us the amendments to the outdoor stand ordinance, which was passed by the city council. He also explained that the ordin- ance committee is working to keep outside sausage trucks from coming into Lansing without paying a fee. He suggested that if the bakeries and dairies would like similar protec- tion it was up to them to make their wants known. Motion made and carried that the Association have a closed picnic, to be held on Sunday, Aug. 21, place and other arrangements to be left to a committee consisting of Mohrhardt, Doyle, Otto Kopietz, Jeffries, G. C. Kopietz and Henry Feibig. Ne received a card of thanks from the Ayers family. Mr. Lawrence sug- gested that some plan be devised so that we might ‘hold a sales school. Mr. Affeldt was named chairman of a com- mittee for a dinner to be held in honor of Mr. Crawford, President, and Mr. Symons, of the Crystal White Sugar Ce: on Sept &. Motion made and carried that the Association send the city attorney, Mr. Raudabaugh, a box of cigars to show our appreciation of his attention and assistance. Mr. Hall, a representative of the Dole Pineapple Packing Co., showed us some interesting slides showing how pineapple is grown and packed. Kenneth Olsen, Sec’y. Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Stanley Electric Tool Co., Detroit. Berrien Silver Fox Ranch, Benton Harbor. P. A. Geier Co., Detroit. Griswold Hosiery, Inc., Detroit. 17 Dixie Rock Asphalt Co., Ypsilanti. Daylight Theaters, Inc., Detroit. Auto Buyers Co., Detroit. Westlake Mining Co., Ironwood, John Van Range Co., Detroit. [dward Construction Co., Sault Ste. Marie. Richmond Hills Pontiac. Van’s Plumbing, Heating & Hardware Co., Grand Rapids. National Grocer Co., Development Corp Grand Rapids. Avondale Corporation, Detroit. Edison Hotel Co., Detroit. Federal Tool & Die Co., Detroit. Ad-Tag Corporation, Detroit. Chafets Furniture Co., Highland Park. Gudebrod Bros. Silk Co., Inc., Detroit. Colonial Works, Lansing. : Lambrecht Coal & Supply Co., Detroit Edward Rose, Inc., Detroit. Grames Manufacturing Co., Constan- tine. Camp Hiawatha, Marquette. Copper Ware Threat Brings Trade Action. Alarmed at the prospect of a new competition from copper products, manufacturers of pewter, plated silver sterling and hollow ware are pushing plans for improving the quality of their products and for joining forces in a trade group to prevent copper hollow- vare producers from making inroads into the market. The New York Sil- versmith’s Association, a group com- posed of sterling and _ plated silver formed last Thursday to halt the output of shoddy hollow-ware producers, was merchandise through the es- tablishment of minimum quality stan- dards. According to manufacturers, de- velopment in recent weeks of a process for manufacturing non-tarnishable cop- per hollow ware has roused producers in competitive fields to the possibility that their sales may be seriously re- duced if manufacturers of copper ware make full use of sales opportunities. Previous efforts to popularize copper for decorative hollow ware met with indifferent success because the metal tarnished, it was explained, but com- petitors now see a serious threat in the improved product. Pewter hollowware producers, seek- ing to strengthen their competitive positions, have already adopted mini- mum standards of quality and enlisted the co-operation of rolling mills sup- plying They plan to purchase metal 25 per cent. heavier than the minimum gauge for- metal to manufacturers. merly used and to discontinue the pro- duction of such $1 retail items as cof- fee pots, pitchers and large-sized arti- cles of utility. Under the minimum standards adopted by the group such articles in the future will retail in the $1.95 and $2.50 ranges. Similar steps are contemplated by the sterling and plated silver hollow- ware producers who lowered minimum standards this year in order to meet retailers’ demands for goods to sell at lower prices. ———_»+.___ Usable as telephone stand or small table in home or office, a new metal cabinet contains systematic files for private papers, tricky secret compart- ment, all under combination lock. See aie ee a A devoted brain worker is one who is thinking about his work outside office hours. 18 DRUGS Michigan Board of Pharmacy. President—Clare F. Allen, Wyandotte. Vice-Pres.—J. W. Howard Hurd, Flint. Director — Garfield M. Benedict, San- dusky. Examination Sessions—Three sessions are held each year, one in Detroit, one in the Upper Peninsula and one at Ferris Institute, Big” Rapids. Michigan State Pharmaceutical — Association. President—F. H. Taft, Lansing. First Vice-President—Duncan Weaver, Fennville. Second Vice-President—G. H. Fletcher, Ann Arbor. Secretary—R. A. Turrel, Croswell. Treasurer—William H. Johnson, Kala- mazoo. Tax Is Interpreted on Beverage Syrups. Any person conducting a soda foun- tain, ice cream parlor or similar place of business who produces a syrup by using a concentrate or essence Or by diluting a concentrated syrup with a simple syrup is a manufacturer of a finished fountain syrup and must pay the new tax of 6 cents per gallon, the Evreau of Internal Revenue ruled in- jormally Aug. 5. The Bureau rejected the contention of an unnamed company and “several other companies,” who declared that a retail dealer should not be termed a manufacturer and taxed merely be- cause he adds simple syrup to finished or fountain syrup, the ruling says. The statement follows in full text: An opinion is requested concerning certain interpretations relative to Sec- tion 615 of the Revenue Act of 1932, imposing a tax upon finished or foun- tain syrups. It is contended that a finished or fountain syrup is “a syrup which is possible of dilution with simple syrup in a ratio of three or four parts of syrup to one part of fountain It is also urged that a retail dealer should not become a manufac- staple syrup.” turer within the meaning of the law “because of the addition of simple syrup to the finished or fountain This is the position taken by other syrup.” the X Company and Careful consideration has several companies. been given to all aspects of the prob- lem, and the interpretation urged by the X Company and other companies, while it would materially simplify the task of collecting the tax, cannot be eeceded to by the Bureau. The problem resolves itself into a definition of fountain syrups” as used in section 615 (a) (6) of the Revenue Act of 1932. By this section the tax is imposed upon all finished or fountain syrups of the kinds used in mixing or compounding drinks drinks The Bureau has adopted the previous ruling under the Revenue Act of 1921 and has defined a finished or fountain svrup to be the syrup actually used in compounding the drink at the soda “finished or commonly known as_ soft fountain. This syrup is ready to serve, requiring no further dilution with simple syrup, and is ordinarily used in the ratio of one part syrup to approxi- mately five or six parts of water in order to make a finished drink. It is held that if any person con- ducting a soda fountain, ice cream parlor, or other similar place of busi- ness produces a syrup, either by using a concentrate, essence or extract, or by diluting a concentrated syrup with MICHIGAN TRADESMAN simple syrup, he becomes a manufac- turer or producer of a finished or fountain syrup and there shall be levied, assessed, collected and paid, by the manufacturer or producer on each gallon manufactured and used in the preparation of the soft drink, a tax of 6 cents per gallon. —_—__+~++—___ Upper Peninsula Pharmacists Urged To Organize. Wyandotte, Aug. 5—I am enclosing a letter I received to-day from A. Buchman, of Iron Mountain, in which he states that he wishes to form an Upper Peninsula Druggists Associa- tion at the time the Board of Phar- macy examination is being held there this month. If you would care to publish this letter I am sure he would appreciate it very much. I will be glad to send you any news of the examination held in the Upper Peninsula when we get up there. Clare F. Allan, President Mich. Board of Pharmacy. Iron Mountain, Aug. 3—No doubt you have read the published account of the plans for the meeting of the State Board of Pharmacy to be held in Iron Mountain, Aug. 16, when about seventy-five applicants will take their examination for registered pharmacists. In connection with that event, the Iron Mountain druggists are planning an interesting program of entertain- ment—and that’s where you come in. We want you to be here on that day, meet the members of the Board and spend the day in getting acquainted with us and with other druggists in the Upper Michigan district. Once each year the Lower Peninsula druggists get together to renew ac- quaintances, discuss trade ideas and to benefit, generally, by the experience of each other. Why can’t we do _ the same thing in the Upper Peninsula? Here’s something else. There is an Upper Peninsula Medical Association and an Upper Peninsula Dental So- ciety. Why not an Upper Peninsula Drugegist’s Association? We hope to organize at least the nucleus of such a group here on the occasion of the visit of the State Board, Aug. 16, and we want you in on it. This is your invitation to the dinner to be given at 8 o’clock p.:m., Tuesday Aug. 16. You are assured of a good dinner and a good time. Bring your wife—if any. If not, use your judgment. Bring your golf clubs and play a round on the ‘finest course in the North country. Forget your troubles for a day and tell me that you will be with us. Just drop i note. Say: “Count on me,” and we'll do the rest. Tell me, also, how many will be included in your party. The date—Aug. 16. And we'll be seeing you. A. G. Buchman. —_»++.+___— LET US GO FORWARD. (Continued from page 7) standardization? An economic neces- sity for the facility of production and maintenance of standards. Standard- ization of manufacturing is an eco- nomic necessity. Every manufacturer and producer knows that is true. With that same standardization there comes centralization of buying power, which expresses itself in controlled credit. The thing that is the matter is not the assets are frozen, but that credit is frozen. So we have centralization everywhere. Another bank merger in my city, and seven or eight men will control the credit of every individual in my city. There probably will be a National Credit Council of which everybody who wants credit to the amount of fifty thousand dollars or over will be- come a member. The return of Ameri- can prosperity will be here when we get to the fundamental ethics of busi- ness cost and merchandising by de- centralizing authority, and breaking it into units where the individual owner and independent proprietor can once more do business. Why on earth the financiers and the credit-controlled interests of America do not realize this tragedy is more OFFERS—1% gross -__- $10.00 3 Dozen Lots, per doz. 75¢c EL VAMPIRO LIQUID %> Pints, per Doz. —-_--.__ = $ 2.00 Pints, per Doz. 3.00 Quarts, per Doz. ______._--___ 5.00 Galions. per Doz. ___________-_ 16.80 ASK YOUR JOBBER Allaire, Woodward & Co. Peoria, Ill. August 10, 1932 than I can understand. Take the period in the history of American life with individual responsibility. I want to tell you what actually happened. Very close to my church is an institu- tion of National significance. I shall BROOKSIDE BRAND WHISK BROOMS he ROTARY PRIZE Whisk AMSTERDAM BROOM CO. ERDAM ALL STYLES AND PRICES o, * TOURISTS DEMAND BOOST FOR MICHIGAN WHOLESALERS THEY BOOST FOR YOU. TOURIST RESORT National Candy Co., Inc. PUTNAM FACTORY Grand Rapids, Mich. BECAUSE GOOD CANDY e PENCILS, PAINTS, INKS, Grand Rapids % SCHOOL SUPPLIES PENCIL AND INK TABLETS, ERASERS, PENHOLDERS, MUCILAGE, COMPASS- ES, SLATES, CRAYOLAS, CRAYONS, CHALKS, PENS, COLORED PENCILS, NOTE BOOKS, DRAWING TABLETS, ARTISTS BRUSHES, SPELLING BLANKS, THEME TABLETS, COMPASS SETS, COLOR BOXES, LOOSE LEAF COVERS, SCHOOL COMPANIONS, PENCIL BOXES, PROTRACTORS, BAN- NER NOTE BOOKS, NOTE BOOK FIL- LERS, MUSIC BOOKS, ETC. Hazeltine & Perkins Drug Co. ne ae PRANG'’S DICTIONARIES, Michigan \ : j ‘ 4 : i : August 10, 1932 not menti ion names on a staff c ene. It has ha MIC t Stati Ob four or fi as had to put HIGAN TR e the dismissal of five extra people correct legislative i ADESMAN . unday Sal of my Co a ready . action T ; oo aftern A ngregatio 5 yy et toa 1 : am is an ny ey and evening oe experiment is ce Ho the cn WHOLES institutio service gr e all that ; s a failure. I i AL me Bay oup for thz is wrong : n spite of E DRU 19 dew bud ve years ago [ : at our ow g and bad, [ sti G P ago n potentialiti 1 LSE ae Sea ing that runs ‘ato built a What eo ill trust Prices quoted RICE CURRENT nearly ; os an invest- at is the test of are nomi got y a milli : at you—v st of a 5 Aci minal to ‘be such a jok on dollars. [% on you : ey ee cc man? [ look eee No. i 0 , based on market th o an office ke when I walke rent. There ar le at the m aoe Powd., or. 6 @ 10 Aloes, B Gum e day of issu hands i they would alked I can s are no moral distincti - € at, Ibe 2 08% so s, Barbadoes Heml a a n, their : put thei see. Yo stinctions arbolic, Xtal.,1b. 6@ 20 so called, Ib ee Ha: ock, Pu., Ib.2 : pockets ‘ eir u are < s c Ib. Pow . gourds @ leml’k C . Ib.2 00@2 25 paid for yet; | ets. It is 1 not know wil e all decent. I auc ip 36 @ 43 Al owd., lb. rds @ 60 Jur il’k Com., Ib. 1 00@2 25 What So yut I am not disc 10t all platform, t : nether that goes y do ee Com’, me is ag Socotrine, 35 @ 45 Te Ber. a 00g) 25 : is the ites scouraged. , but it does f goes for the oe 031 or 4” ee Lav. F V'd, lb. 1 50 a fe von. f deol t of a man? I the conventio a for the bod e as 1b. 03%@ 10 ao lb. @ 75 Lae é low., Ib. 4 ag 75 cea ook i , will _ tl n. Z y ot malic. th a if A sic, first, Ib. @ 80 av. Gard., lb._ @4 25 pretty d kK at you a nere, | . ou are 4d . Suisnutic. ih. 15 5 Arabic, sec., Ib. a & Lemon , Ib t 26@1 5 y decent, Tt ; nd you a ' hat isn’t al wight 7 phuric, Ib @ i8 Arabic. sec., lb @ 50 Mustar m i. 2 py he re ie : ne ye tan s : Se ee Arabic, sor , : @ see ustard ae 00@2 25 gestions | 1ere were C : re anybody cz the test A artaric, Ib 03%@ 10 ae hi hoi a 45 Mus d, true, oz @2 2 s by the ma ertain su ; y can be . Almost _ = 30° @ = GS rabic, G ,ib. 15 @ 2a Mustard acc. ozs. @15 ae J 1ayor’s s sug- tin dece : ‘ 45 N ran.. | @ 4 Orange ’ art., ozs , 0 gave me to ee r’s secretary th 1e. Most people nt most of the cca Nee ae Pd, ae @ 35 ao Sw., ee 35 fluid membe derstand there n ae of the time : TE can be honest ana mee Ae fecia Ib. 0@ = co art, | i : =rs i lay ic : \ ‘ St mos in Gal 4 ee id yo oe .0@ 0. ------ all right with os this group That a virtuous most of people can Wood, hon ——- 1 2505 a oars 1b re. @ 75 Pe “Tb. 2 COG) 20 : ne. It is ‘ it 1S 1 : le ti e 7a : azuaiac Se @ >ppermi . 3 25@3 not min fis y : ple can | time. Mos Al 50 @ Ki , Powd @ 60 Rose nt, Ib. 3 50@ 50 €. It ye your business be true mos Most peo- J um- eatars a oo & ie @ m K ae, Ors - & 60G@d 16 of yours you want t ss the tragedy is i most of the ti ump, Ib. ba Kino a @ tose, Geran., ozs @2 50 yourself o make gedy is it isn’ e time, | Baud oc Gia i Myrr powd., Ib @ 90 Rose an., 028. 50@ pe i , go ahe ke a fool th S It iSite , but or Gra.,1 @ 13 yrrh, lb. _ @1 osemary Ss. 50@ 95 one of n ad; but don’ at matters most of tk : b. eo 3 M fp ee 00 race @ 9% ne ai : don t : atters. bt is ne tin A 1 Le Fow @ _Flowers, 1 : iy an the same time make most of the a is not what we a Concentratedtb. 0 BRU ae @ - Seacaymace b.-- 1 50@1 75 1 needed tc e all . me. Lt is w ace ge Le @ 1 1 aa-=-- a fie fs money. f went | d to raise a lot the time that s what we are Se bo 05%@ i. S Ground, 7 25 @ 35 Pes E. th 32 50@12 75 the instituti in to the mana of of every man i matters. So the t Carbonate, ib.-- 20 petle 13 loans white, Gq & ee oe i , 10 : re : an is wiz es urig ae : Oo : ‘ue, Ot oe a said, “I am _ of emergency The he will do in i Muriate ee BS ie @ 30 Tragacanth, Ib. 35 @ 45 § phn ib. an & CGS & : ; Ss. ie < awd < ye a = a i le la., : } 2 Spearmi . = ae G stitutior am build aRee prices are hi est is 1 furiate, P 06 @ 1 No. 1, bb Ts mint, lb 5 @1 00 Hoo hav ding this 1 s are high a Ss Ber when , Po., lb. 20 8 No. 2,. Is.-_ 2 00@2 25 Tansy, i. 3 00@3 25 Yeas: ay i: been here fift mee Seear- a fond 0 ae fe 4 we ne Red, Ib. 1 50@1 23 contribution? put you d oo worth of never sold a ni meanea 017 @ 2 - ---- 1 25@1 50 ah oi Whi., lb. 1 50@1 75 . ution 2” down for a ideal groceries in 1 a nickel’s Conaiba en @ 2 Pound Honey intergreen - 1 75@2 00 Wie dapreciate + al conditions, I cc sky life. Under au Ko ge oe 50 @ 80 pees 25 @ 40 nn a Ib. 6 00@ take it up with a work. I must be grocery a d make money Fer eae Ib. ae at - ae ees teeead eo pe — 4 0003 3 ager ” ne down-t 5 s it a ites is s SS. - Tol ’ oe 2 60 ares ormseed a 75 @1 é . town ma N test of the . lu, Yb. = 00@2 20 Hyd mae @ Wormw he G6 0a 6c n a - INC as > 2 ae > a wo d 00@6 5 Ahk 3 n oO. lis preaching busi 150@1 3» FOU rogen Peroxi 60 ‘a a 7 ee 25 : at is his We it a test of g business? Cassi Barks Bid «LUNG. Bross eroxide Oil - 7 00@7 25 it up : 2 S name: L Nhat is any ead SS 5 assia, % Lb., 25 00@27 actor ils Heav a with hin ” : et me t k ‘ 5 the test? . aracter? No Ordinar % Lb gross 15 00 @27 00 Coe r, Sal. y If . ake in an st? What wi ; Grin F. Ib._ 25 +, Bross 10 @16 00 C coanut, Ib, __ 1 35@1 60 you want emergency? will you dc lin., Po., Ib @ 30 00@10 a ‘ to set ¢ . " y: do Saigon. lb. _. 2 @ 25 Ma indi 50 1 Liver, Nor- @ 35 do it yourself. I aie anything done bie Cou told me 0 _gsilfon. Po. i a a os lb. Te a ao gal. __1 00G c . , y aa : “a + Ib. 5 - 2 00@2 25 fo Seta @ . ihe sos ed into the office oe ways to tell a ae wece oly ah Ib, - = a g fo Bure eee Bewides 5 Lard. - — ; oat P yeautifull i anager s to sit i sentlemar ae a ena 3 @ 0 Lead Ace a @ 35 yaad, No 1 eal 55@1 y furnish ul Le was k sit in a gentle an. One ea Gd ih F @ 40 xX Lead A @ 35 tinseed - 1, gal. 1 ae 65 errand. H : ed. { told hi poker with ‘hi eman’s ga ae assafras (P’d lb “aaa i tal, lb. cetate w inseod. raw, gal 25@1 40 : : e said, “ a ee oa 1im and tl ame of = oprce Ib. 45) @ 33 Powd. & Gras 2 NS ed, boil., gal. 50@ 65 you. It | “@h, yes: y go fishing wi : ye other w Snamtroe: cut, Ib 15 35 Gran. 25 @ 25 satsfoot, gal. 53@ 6 ae 1ave list , yes; | know 7 g with him 4 ’ was to peree, Po., | 5 @ 25 ices 25 @ 36 extra 8 Tal stened ; oy There is n and have i ‘ wtb. 25 @ 3¢ Extrac icorice 5 Olive, — gal. Bit tits at 9°30." pe vane Rod cla e is another way to it rain. Cubeb oo @ 30 ee sticks, ne -- 1 25@1 35 a 20.7 § sei Hoe cee o r way to tell z _ ih | : = 8G Malaga, i: se. What co No advertising cal e see you with y ell a man. Gubeh. vo Gi 5 Deena lb 150 @200 § Pure, oo 2 50@3 I have n I dot le you your back Juniper, ae @ afers, (24s) b 40 @ Sperm. eal 3 a ae ave come to ask or you?” fect r credit shaken; to the i ee @ 80 (24s) box @l 50 Tanner gal ft cous 00 Lo ee es “ ey io oe ne o cae | your business Pouna Blue Vitriol 20 Buchu Hn Leaves 50 Tar, zal eal 2 ri 50 church.” : ontribution ee will : a ee 0 @ uchu, Ib.. short Viiie 4c 5 on to my call y ergency B @ 15 Buchu, Ib., lor @ 50 » al. 65@_ 75 conT y men d your nt P'd . orax uchu, PE’ 1g- @ ---- Now. D 1 do not wmber R or Xtal Sac a. Ib ‘ Opi @2 00 1 : ir: 3 . jum o e Real ’ Tb. age, Z ° = Gur pium take it up seria I shall hav lost three of my a a of windows, § =o private eu "| noe 3 @ 30 a ee | rit . ave r y Ss es Ss. S Poe ee It is a little i 1 the New York offi to oe ene ee st friends by suicide ‘Gamon 04 @ 10 oo ao CS bas Ras a Oat 58 “Who |; e irregular.” ofice «Of Tite. “Ve in life by aantin . Pound amphor Sage, ee e 40 Gran., ozs., $1 Pg 00@2 F is at @ li | Veo oul, win oe eont @anthari « Senn: Grd (fc nl 1 50 York offi le h ite. LE y win by s : Cc 1 00 na, : @ 35 C 50. off ead. of NI hrow y by staying 1 Russi anthari Alexandri “ and Le Let me have - New put your our shoulders aie a Ghee Powd. ou ae hbo @ 60 Sousa ia 50 : ss, and gi is name “Wh: : n in the ai K ale E owd. a Powd » lb. 20 ea i : iv : 1e : “ 0 @ a 06 ntroduction.” give me a not i at will you d air and say €ray Chalk @1 25 Uva Ursi ee 6 6 0 ps Ban 06%@ 15 He i € of Will i ; oO £0 me 2? J) 5 ons, Uva Ursi. Db. 26 35 ee k, erd., 1 per I e said, with a : break we Americans | wen dense ee @ a5 wi srd., “ie 30 @ 40 ¥ ¢ ‘ i. “s : ce : —— x ; 30 i r glad to.” smirk, “I will . us? Where 2 et this thing eon doz. @3 60 Chloride Lime 39 White, grd., Th 42 @ 55 Tw be 1S what it : are your gut - 5 Co h Powder @6 00 Chlorid » med., dz. ( P Pitch ea 35 @ 45 Sees te ok means in Americ a That ie = ec e large, dz. @ a. rosy E f OrK. was 1 Y ar : rac ated ae 1 P yco soe |... le oe : I called on the g . in New pears the world t ought Excpanes Ib Ib. 12 @ - ound acide 2 Amber Petrolatum 25 saw him. [¢ 1 rentleman, < . ay aftern . ite, lump. ib. @ 16 : Ma oe: @ 175 Amber € ain,Ib. 12 the presi is always easi and of one of rnoon, the ; . lb. 03 @ 1 Cah us Ga ee @ 17 esident S easier t f of the if proprieto Pod Capsic @ Can 1 1b. ream Whi., Ib. 14 @ it of any o see Chi inest floris E s, Ib um ‘arb., 1/16s, Ib. @ : Lily Whi i. Ib. i? 19 cern tha y worth-whi cago, forty orist shops i Ritdke an 6 Cah. Pwd Ib. 30 6S hite, Ib. 20 @ 22 an the f while co1 n ae y-two ye: ps mM er, lb. @ 70 Vxi “ Eb we., ib. 15 @ 32 now White. lb 20 @ 25 tary. I ourth assis a ae, “See th > ¥cer old. cai — 262 @ Eb xide, Hea., _15 @ 25 rite, Ib. 22 25 : told : ssistant se that pict _ | Sard to Wh Clov @ E5 Oxide, li ia. Ib. 25 _ Plaster P A @ 27 ley my situation. “ secre- ture of ure? That’s ole, 1b . » light, Ib. @e Pere aris D : y, we should ion, “Dr, Br . my father care SING: Powdered, Ib. __ 25 @ M an => oo — theese be glad to . aq. business 1 5 . He found : ib 230 @ 35 Pound enthol ss. bh @5 25 n, but : Cc make a co! oo in 1881.’’ H : 1€ ed this O Cocai aa #2... on C: Pot -. 03%@ 08 alars a 2S we are Nati a possibly I e said. o] ! unee __ ine > Me £ 28@4 64 vaustic, st’ assa s, and if w ational can ke ; suk Gta 12 85 Pound rcury Liquor ks,lb. 55 eee we do it fc oper- Other mc ep the doors - Co adc § te or, Ib - 55 @ we should h Dit for on r month B oors open ¢ Xtal, lb Pperas a = 1 65 Re ae 88 he ave | i e cht and oe s n an- SMe ae eee M : o@1 80 P : @ 4 Perfecti S to do it foe at # irch, Then he sailed s business is gone. Powdered, lb. = 3 10 ai ores pn coe 0 Go. om y splendid! Goodbye.” who can smile Thank God for an ra Tarta e” oo fae Bicarbonate, Ib. = @ 9% who 1 e the individ we TL sad. =C in an emergency Oe aa 25 Bulk, P Mustard at eawide it Ie 15 @ % “Su ooks over his c ual merchant sometl = Come out with it 2 Pound Cuttlebone . select 7 Carbonate, ib. ot @ 72 Sure! Here’ s counter : uing I we ce nt 1h 45 Gh ‘kit 0 0 30 : ere’s : a and savs back of want to . : res = 40 SF ih. 40 @ 50 = rate, @ 35 Vou shod twenty-five doles a yack of the smile?” hear. What is Yellow Pesala 50 aie ‘Naphthalin @ 35 ag ue oan hecwk see how tk ; “Ther ; lite Gann. . 064%@ 1 Blalce be co Ga in 17 @ 28 use of thz vw they lov e are tw » Ib. 07 : ie we ee Wa a 1 ¢@ & at attit y love me take f o things tl " E @ 15 oo ee i den “aa © question itude! I y, and th e€ away my abi Res @ 90 pit., true oz. cans ne chip oO : e day y my abil- m Bit. art. ozs, A ns., ine a ship—a_ growin ne way— t will hav lay they lock the d vil a lb. 35 ao ae @ 6 a @ 57 disorder—ch g communis 3 e a little | : corr For Pe ae 40 aus true, Ib. 1 5 ew 2 I beli wie ae and a bunch of viol 10le in the wall Pound maldehyde, le 25 an Art., Ibs. 1 at 80 oo - =... 084@ 10 ieve : ros violets eo | crude, Ib 00@1 25 ump, that is the fee is another way d floes ae T will a oe a spray of Powd Fuller's =n a. en ee ib. Bet. 00 Gran Ib: o o @ 10 de American way ae s a tribut oe ee . er iy, oo -15@2 00 © FCs ---- 08%@ we my dream of des I have not Would 2 ee Round Gelatin : ” ae 4 00@4 Pe Grat or Powd. 10 z nique emocr a C you n pe Caie - ib. 226 5 > xran., Ib : @ s on of A : acv—the : ee a jeput, 1 -5 00@5 2 Rachaic 1” D 22 priilasee = Ibs. 12. : Boy Blue, 18s. per cs. 135 Plumber, 40 Ibs. ---- 12. Baked Beans Paraffine, 6s -------- itis Medium, Sauce, 36 cs. 1 70 Paraffine, 12s .-_--__- 14% No. 2% Size, Doz. __ 96 BEANS and PEAS Wicking ------------- 40 No. 16 Sauce 00 100 lb. bag Tudor, 6s, per box -- 30 Chill Beans 5 ad Lima Beans Dry Li Beans 100 Ib. 6 2 Little Quaker, No. 10 10 50 Pinto "Denes oe 5 50 CANNED FRUITS Little ao No. 1 2 45 White H’d P. Beans 2 90 Hart Brand Baby No 2 1 90 Split Peas, Yell., 60 lb. 4 40 Pride of Mich. No. 2__ 1 60 Split Peas. Gr’n 60 lb. 3 15 Appies Marcellus, No. 10 _._. 6 50 ote sees. 1 2 ii 4 75 ee Red Kidney Beans i BURNERS aie Ae 95 Queen Ann, No. 1 __115 Pride of Michigan -__- 2 55 Cae ee ee 60 Queen Ann, No. 2 __ 1 25 White Flame. No. 1 Cherries : String Beans end 2 gpg 2 25 ae: _— No. 10 ---- ;e Tate Dot, ee : ee 2 ~ eo. Ne. 2 sittle Dot. No. ea Pride of Mich., No. 2 2 60 Tittle Quaker, No. 1_-- 1 60 BOTTLE CAPS Marcellus Red -_---- 10 Little Quaker. No. 2__ 2 20 Dbl. Lacquor. 1 gross Special Pie 135 Choice, Whole, No. 2-_ 1 90 pke., per gross —_____ 158 Whole White —._—_ 280 Choice, Whole, No. 1-- 1 25 Cut Me 10 2. 9 00 Cut: Neo 2 22 76 Cut Neo 4 1 10 Pride of Michigan -- 1 35 Marcellus Cut. No. 10_ 7 25 Wax Beans Tattle Dot, No. 2 -—_- 2 Little Dot, No. 1 a Little Quaker, No. 1_- 1 Choice, Whole, No. 10 10 Choice, Whole, No. 2 1 Choice. Whole, No. 1 1 3 Cat, Mo. 10 2-2 9 Cut Noe 2 2 1 Cut No 7 esi Pride of Mic h., No. 2 4 Marcellus Cut, "No. 10. @7 Beets Extra Small, No. 2 —— Fancy Small, No. 2 _- Pride of Mich., No. 2% Hart Cut, No. 10 Marcel. Whole, No. 2% Carrots Diced: No. 2 2 1 Diced, No. 16 —)) os 5 Corn Golden Ban., No. 2. 1 3: Golden Ban., No. 10 10 Little Quaker, No. 1__ Country Gen., No. 1_- Country Gen, No. 2__ 1 2 Pride of Mich.. No. 1 Marcellus, No. 2. _ Fancy Crosby, No. 2__ 1 Whole Grain. 6 Ban- tam. Ne. 2 22 Peas Little Dot. No. 2 __.. 2 Little Quaker. No. 10 11 Little Quaker, No. 2__ 2 Little Quaker. No. 1_. 1 Sifted E. June, No. 10 9 Sifted E. June. No. 2__ 1 Sifted E. June, No. 1-- 1 Belle of Hart. No. 2__ 1 Pride of Mich.. No. 2_- 1 Marcel., Sw. W, No. 2 1 Marcel., E. June. No. 2 1 Marcel., E. Ju., No. 10 7 Pumpkin No. 10) 4 No 2426 oo 1 No 2 22 1 Sauerkraut Woe. 102 4 No. 2% 2 1 No. 2 2 Spinach No. 2% _ 2 Noo 2 6 eee 1 Squash Boston, No: 3 1 Succotash Golden Bantum., No. 2 2 Hart Noe. 2 1 Pride of Michigan -- 1 Marcellus, No. oe Tomatoes No: 100 2 5 No: 26 22.520 2 NG: 2 eS 2 Pride of Mich., No. 24% 1 Pride of Mich., No. 2-1 CATSUP Sniders; 8 oz. - 1 Sniders, 14 oz. _...--— 2 Sniders, No. 1010 ~---- Sniders, Gallon Glass_ 1 CHILI SAUCE Sniders. 8 oz. Sniders, 14 oz. Sniders, No. 1010 Sniders. Gallon Glass_ hm 09 DO OYSTER ee Sniders. 8 oz. Sniders, 11 oz. Sniders, 14 oz. Sniders, Gallon Glass 1 C2 bo bo CHEESE Roquefort Wisconsin Daisy Wisconsin Flat New York June —.__._.. Sap Sago Brick Michigan Flats Michigan Daisies —~----- Wisconsin Longhorn —- Imported Leyden 1 ib, Gimberrer Imported Swiss ..----- Kraft Pimento Loaf —-_ Kraft American Loaf --_ Kraft Brick Loaf —_-_-- Kraft Swiss Loaf Kraft Old Eng. Loaf_-_ Kraft, Pimento, % Ib. 1 Kraft. American, % Ib. 1 Kraft, Brick, % lb. -- 1 Kraft, Lumbur., % lb. 1 Robs po bo CHEWING GUM Adams Black Jack -_-. 65 Adams Bloodberry ---~ 65 Adams Dentyne --_------ 65 Adams Calif. Fruit -. 65 Adams Sen Sen ------ 65 Beeman’s Pepsin ------ 65 Beechnut Wintergreen_ Beechnut Peppermint —__ Beechnut Spearmint —-- Doublemint 2.202 65 Peppermint, Wrigleys -_ 65 Spearmint, Wrigleys -- 65 Juicy Fruit 2.02 65 Wrigley's P-K -...__-. 65 PONG see 65 Teaherry 2225 fo 65 Droste’s Dutch, 1 Ilb.__ 8 00 Droste’s Dutch, % Ib. 4 25 Droste’s Dutch, % Ib. 2 25 Droste’s Dutch, 5 Ibs. 2 50 Droste’s Dutch, 28 lbs. 35 Droste’s Dutch, 55 lbs. 35 Chocolate Apples ae 4 50 Pastelles. No. 1 ____ 12 60 Pastelles. % lb. ______ 6 60 Pains De Cafe ___._ 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles ______ 215 1 lb. Rose Tin Bon Bons | 6 18 00 7 oz. Rose Tin Bon Bons 13 oz. Creme De Cara- que 13 12 oz. Rosaces __. 7 80 Y% Ib. Pastelles -_____ 3 Langues De Chats __ 4 80 CHOCOLATE Baker, Prem.. 6 lb. % 2 50 Baker, Pre.. 6 Ib. 3 oz. 2 55 CLOTHES LINE Hemp. 50 ft. --_. 2 00@2 25 — Cotton, 50 (t, 22 1 50@1 75 Braided, mf 1 90 Cupples Cord —_.._ 1 85 COFFEE ROASTED Lee & Cady 1 Ib. Package Arrow. Brand —_.____ Boston Breakfast -.__ 24% Breakfast Cup ------- 21 Graneriat, 222 37% De 18 Maiestie 242 29 Morton House __-_--- [op Nearow (22.0. 28 Quaker ooo 30 McLaughlin’s Kept-Fresh Coffee Extracts MM Y.. per 100 2 1 Frank’s 50 pkgs. __ 4 25 Hummel’s 50, 1 Ib. 10% CONDENSED MILK Eagle, 1 doz. 4 60 EVAPORATED MILK Paze; Tall. 2 55 Page, Baby. 2.2. 1 43 Quaker, Tall, 10% oz. 2 2 Quaker, Baby, 4 doz. 1 15 Quaker, Gallon, % dz. 2 30 Carnation, Tall, 4 doz. 2 55 Carnation, Baby, 4 dz. 1 28 Oatman’s Dundee. Tall 2 85 Oatman’s D'dee, Baby Pet. Wall 2.500 2 50 Pet, Baby, 4 dozen __ 1 25 Bordens Tall, 4 dozen 2 85 Borden’s Baby, 4 doz. 1 43 CIGARS Hemt. Champions -_ 38 50 Webster Cadillac _.._ 75 00 Webster Golden Wed. 75 00 Websterettes -_______ 88 50 @incos, 222020050 3 38 50 Garcia Grand Babies 38 50 Bradstreets 3 La Palena Senators. 7 Odins 3 Throw Outs .-... __ 37 50 R G Dun Boquet __ 75 00 Perfect Garcia Subl. 95 00 Budwiser: 2.200 19 50 Dry Slitz Stogies -_ 20 00 Tango Pantellas -__. 13 9 Isabella-Manilla -... 19 50 Hampton Arms Jun’r 37 50 CONFECTIONERY Stick Candy Pails Pure Sugar Sticks-600c 4 00 Big Stick, 20 lb. case 17 Horehound Stick, 5 lb. 18 Mixed Candy Kindergarten =... 2 14 eater: 222025 a 11 Erench Creams —._.___ 13 Paris CreamnA 00-0 .- 14 gupiter — 2 09 Faney Mixture —___.._. 14 Fancy Chocolate 5 lb. boxes Bittersweets, Ass’ted 1 50 Milk Chocolate A A 1 50 Nibble Sticks 2. 2.-___ 1 50 Chocolate Nut Rolls — 1 60 Bine Rippon 2000. 125 Gum Drops Pails Champion Gums —_.__.. 14 Jelly Strings —22- 2. 14 Lozenges Pails A. A. Pep. Lozenges _. 14 A. A. Pink Lozenges -_ 14 A. A. Choc. Lozenges __ 14 Motto Hearts _. 18 Malted Milk Lozenges__ 20 Hard Goods Pails Lemon Drops 22... _. 14 O. F. Horehound drops 14 Anise Squares’ _-.__-_-_ 13 Peanut Squares -------- 14 Cough Drops __ Bxs Putnam’s 222000 1 35 smith Bros, 22222 1 45 hudgens el 1 45 Specialties Pineapple Fudge —~-----_ 18 Italian Bon Bons ~----- 14 Banquet Cream Mints__ 20 Handy Packages, 12-10c 85 COUPON BOOKS 50 Economic grade 2 50 100 Economic grade 4 5v 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 lb] boxes DRIED FRUITS Apples N. ¥. Fey.. 50 tb: box 13 N. ¥. Fey., 14 oz. pke. 1¢ Apricots Evaporated, Choice Evaporated, Fancy -_-. 14 Evaporated, Slabs Ixx. Fancy Citron 10) 3b, Box ee 24 Currants Packages, 14 oz. -__. 17% Greek, Bulk, Ib. 16% Dates Imperial, 12s, Pitted 1 85 Imperial, 12s, Regular 1 4vu Peaches Hvap. Choice 2... 12% Haney -oeg 14 Peel Lemon, American —_____ 2 Orange, American __.._ 24 Raisins Seeded, bulk —.___.___ 81, Thom pson’s s’dless blk 9 Thompson's seedless, 15 Oz. California Prunes 90@100,25 lb. boxes.__.@05 80@90, 25 lb. 70@80, 25 lb. 60@70, 25 Ib. 50760, 25 Ib. 40@50, 25 Ib. 30@40, 25 lb. 20@30, 25 Ib. 18@24, 25 Ib. boxes__@08 boxes__@10% boxes__@14 boxes__@16 inet oti Siena a vegcpeetas sisi ancarstemarnctesanaisibit 4 SAY SIE LIE BES KERR AR SPEIER I nO I a August 10, 1932 MICHIGAN TRADESMAN 21 Hominy Peanuts, Jumbo, 12, Dill Pickles Bulk COD FISH Sapolio, 3 doz. 3 15 TABLE SAUCES Pearl, 100 lb. sacks -- 3 50 i Ib. ease 2 65 5 Gal 200 365 . Middles _ = Soapine, 100, 12 oz. _.6 40 Lee & Perrin, large__ 5 75 ecans, 6: star 222 22 25 16 Gal. Gol os 11 25 Peerless, 1 lb. boxes 19 Snowboy, 100, 10 oz. _. 4 00 Lee & Verrin, small_- 3 35 Pecans. Jumbo —......_ 40 45 Gal, 8300 [23-3 | 30 00 Old: Kent, t Ib. Pure 27 Speedee, ¢ doz 720 Pepper I 60 Bulk Goods Pecans, Mammoth -_--_ 50 Whole €ad .-. = Ji% Sumbrite. 50s _----_.__ 2910 Hoyal Mint -_.-____ 2 40 Hibow, 20 ib. 2220 we 05 Walnuts, Cal -. _ aes Wyandotte, 4Ss ___._.. 475 Fobaseo, 2 02 -..___ 4 25 mes Noodle, 10 Ibs. _.12 Hickory _ = . PIPES Wyandot. Deterg’s. 24s 2 75 Sho You, 9 oz., doz.__ 2 25 Sob, 3 doz. in bx. 1 00@1 20 HERRING A-l. lareze -___ 4 75 Holland Herring A-t smal 2 85 Pearl Barley Salted Peanuts Mixed, Kees 9. 76 Caper. 2 oz, ____ 3 30 0000, 700. BKancy. No. 1 = PLAYING CARDS Mixed, half bbls. ______ SOAP oo Barley Grits —_._-_- 5 00 24 1 lb. Celloph’e casel < Battle Axe, per doz. 2 65 Mixed. bbls. 2... Am. Family, 100 box 5 85 @hester .2- 2... 3 50 Bicycle, per doz. ---. 4 70 Milkers Kees = sg Crystal White, 100 __ 3 50 TEA Torpedo, per doz. —--- 2 50 Milkers. half bbls. _____ EE Gls 2 15 Blodgett-Beckley Co. Shelled Milkers bbis. Fels Naptha, 100 box 5 09 Royal Garden, % Ib.-- 15 Sage Almodns, Salted ________ 95 Flake W hite, 10 box 285 Royal Garden, 4% ib. (7 Hast India 22 10 Peanuts, Spanish ie idea aa. aoe Ww us oe 10s 3 fu ; 125 Ib bares 2 5% abbitt’s, 2 doz. ____ t . ap Rose, ox | 7 £0 apan Pi 32 e a Fairy, 100 box _____- Aa en _ a Tapioca Peeans Salted _ = 55 Mackerel Palm Olive, 144 box 990 Choice ------------- 27a 33 Pearl, 100 lb. sacks __ 7% Walnut California ---- 40 FRESH MEATS Tubs, 60 Count, fy. fat 600 Lava. 50 box -------- 2 25) Fancy -- : adi Minute, 8 oz., 3 doz. 4 05 Pails. 10 Ib. Fancy fat 150 Octagon. 120 --------- § 10 No. 1 Nibbs ----------- 42 Dromedary Instant __ 3 50 Beef Pummo, 100 box _____- 4 8 Jiffy Punch MINCE MEAT Top Steers & Heif. _.__ t3 Sweetheart. 100 box __ 5 70 : Gunpowder % doz, Carton =.” 22 None Such, 4 doz. ___6 20 Good St'rs & H’f. -_-_ ll White Fish Grandpa Tar, 50 sm. 210 Choice ~---------------- 40 ‘Assorted flavors. Quaker, 3 doz. case __ 315 Med. Steers & Heif. 210 409 anc ra i 13 09 Grandpa, Tar, 50 Ige. 3 50 Raney Yo Ho, Kegs, wet. lb. 16% Com. Steers & Heif. -- 09 ying, ble >. uy =6Trilby Soap. 100. ie 7 2: ilkers, bbls. ------- 18 50 Wiliams Barber Bar, 9s 50 Ceylon Ce a eS Norway -- i ae Williams Mug, per doz. 18 Pekoe, medium -__----- 45 Vv. C. Milling Co. Brands OLIVES Veal oe. a caidt ceca lily Wille S10 log. Ie Pa, do ie Fe ) Gincd 10 i bones ie acl ee Cs Harvest Queen ______ 520 16 oz. Jar, Plain, doz. 195 Good ------------------ 10 : te = SPICE Gaacee medium wae Yes Ma’am Graham, Quart Jars, Plain, doz. 3 25 Medium = --------------- 9 S vongou, Choice --.. 3o@J6 - Whole Spices Congou, Fancy __.. 42@43 50S Coo 140 5 Gal. Kegs, each __-- 6 50 onic : poe 3 oz. Jar, Stuff., doz. 1 15 erie oF Ae KeNING alispice, Jamaica ——.. (24 8 oz. Jar. Stuffed, doz. 2 25 Lamb . te Meteosat SN Saree Oca — ag Lee & Cady Brands 10 oz. Jar. Stuff.. doz. 265 Yearling Lamb ----~--- 15 Z. Combination, dz. 1 30 Gassia, Canton --_--- @24 Atedlum= ---~----------- 39 Home Baker ________ 1 Gal. Jugs. Stuff:. dz. 2 40 200d —--~-_______________ 14 Dri Beet, doz. 2.9.) 209 Cassia, 5c pkg., doz. @it Choice ----------------- 40 @roan Wheat Medium = 2502952730 ao 10 Bixhys, doz 430 Gimeer. Africa = @i) vancy ——— -——r=— el oe Boor 222) ee 08) Shinola. doz, 2. _ 99 Mixed, No. 1 _---_--. @30 PARIS GREEN foe Mixed, 10c pkgs., doz. @65 TWINE ‘ Nutmegs, 70@90 _____ wi0 Cotton, 3 ply cone ____ 25 FRUIT CANS ‘hs de 34 : ee -- Gallan 4 Gk Pa a Peacta Mascon 9 ie 22 32 Mutton STOVE POLISH Nutmegs, pUSer 10 fo @48 rotton, 3 ply Balls ---- 2% F. O. B. Grand Hen: 2s and 6s 22 30 Pes ls oe e Hinotns oe an oe TO Ae ---- oe VINEGAR at Le Poor we-vassaans 04 © Black Silke Liguld, “az. 1 30 oF O- jb: Grand Rapids ie a : oe ao er: ixfain _.- One quart --__________ 865 EL VAMPIRO POWDER Enameline Paste, doz. 1 3 Pure Ground in Bulk White Wine, 40 grain__ ee Half gallon 2-212 1155 Offers—1%4 gross --- 10 00 Pork Enameline Liquid, dz. 1 3 Allspice. Jamaica ao, White Wine, 80 Grain 25 3 Dozen Lots, per doz. 75 1: mead i E 2 Liquid, per doz. 130 Cloves, Zanzibar _._ @38 : Sits Co adium, per doz. _._._.130 Cassia. C: 25 wi FRUIT CAN RUBBERS ee —11 Rising ‘Sun, per doz 130 Gineer. Corin 22227. TA stce Presto Red Lip, 2 gro. EL VAMPIRO LIQUID OS 8 654 Stove Enamel. dz. 2 80 et ae No 8 ee Bce ac S x Spareribs 05% Z. Mustard 2 126 -\O. I, Der SFoOss ______ I 25 carton --------------- 0 & Piet per coz. 2 ee hone 04 Vulcanol, No. 10, doz. : 30 Mace, Penang @sa «NO. 2. per wregs 1 50 Presto White Lip, 2 _ Pints, per doz. ------ 3 00 wectcainac eae OG Stovoil, per doz. -_-__ 300 Posner Black = @on No. %. per sieas 3 0 ero. carton. 2.0522 76 Quarts, per doz. —--- 5.00 - eS ae a Nutmezss ss «CO@G)SCPeeriess Rolls. ner dos. 90 Gallons, per doz. ---- 16 80 Pepper. White | @as ‘Rochester. No. 2. daz. 56 GELATINE Ask Your Jobber PROVISIONS ALT Pepper, Cayenne ---. @36 rer No. 3, doz. 2 00 Jell-O, 3 doz 55 Barreled Pork Cols 0. B Grand Rapids Paprika, Spanish ---. @36 Rayo, ver doz. _____- 7 Minute. 3 doz. ___--__- 405 PETROLEUM PRODUCTS {eat ee ae Galontal. 36. i 4 WOODENWARE Plymouth, White ---_ 1 55 Including State Tax nort Cut Clear ---- 1690 Goionial. Iodized. 24-2 1 35 Baskets Quaker, 3 doz. | 75 From Tank Wagon _ Med. No. 1 Bbis. ____ 2 90 Seasoning Bushels, Wide Band, — a a ce ae Dry Salt Meats aS 100 ue Bk. 1 00 cap Power, ie Of 22 & _ eo 2 e JELLY AND PRESERVES Stenciling Gasoline 157 D 5% Bolles 18-20@18-10-8 Jokers Mea, 50 a 7 a Sage 2 02... «so $a.:s«sMarket. single handle - 95 Pure, 30 lb. pails -_-- 2 60 Cream Rock for ice — Onion Salt. 135. Market, extra ... 1 60 Imitation, 30 Ib. pails 1 60 Lard cream, 100 ip cach 85 Gatlie = == 135 Sent lacee 8 ou Pure, 6 oz., Asst., doz. 90 In Iron Barrels Pune in tiences 6% Butter Salt, 280 lb. bbl. 4 00 Ponelty. 3% oz. -__-- 3.25 Splint, medium oe 7. 50 Pure Pres., 16 0z.. dz 185 Perfection Kerosine -_ 10.3 69 jb. tubs _._-advance % Biock 50 1b... 49 Kitchen Bouquet -___ 1 30 Splint, sp7' _ 6 50 Gas Machine Gasoline 39.5 59 Jb. tubs advance %4 Baker Salt, 280 Ib. bbl. 3 80 ioe Leaves ------- 20 Ch V. M. & P. Naphtha-_ 16.4 eae ee ae 6, 10 Ib., le = ‘ arioram. 1 oz. ______ 90 urns = oe ie oe ee ee i. pee Po ia fee fe 65 Barrel, 5 gal.. each -_ 2 40 % Pint Tall, per doz. 38 a ie co : 8 28° Ib. eee To 06h Cie toe 90 Barrel, 10 gal. each __ 2 5a % Pint Squat, per doz. 38 1SO-VIS MOTOR OILS Cia on ‘Tumenci, Fi oz. 1) | 65 3 to 6 gal.. per gal. -_ 16 i ioe Gare e lb. it ----advance 1 : ( Le ompound tierces ---. 7 i eo ees ne i7.1 Compound, tubs ------ 7% Ou Gai. a oe oyaecr Hat aha St ‘ “Se ee ms eh Sausages t Kingsford, ea at Wiarinn Gale ; a Picco eee 15 Powd.. bass. per 100 3 235 19 at. Pin Dairy ___ 4 vv fe 1S Areo, 24. 1 Ib: pokes. 1 32 Ly a 2 20 @ream. 24-1 2 3G) 7 an iCCOCORECnnensee LO —_____-_-------7 e raps ; VCR 19 Mouse, Wood, + holes 60 Tomas dellice a a6 Mouse. wood, 6 holes. 10 [oneness 2 Gloss Mouse, tin, 5 holes -_ 60 Areo, 24. 1 Ib. pkes. 1 52 Rat. wood So ae 1 to iron Barrels cpeekee Wests Aree. 12. 3 Ib pkes 217 §A8 spring 10) . oF , ol Zs 2 5 Mous 26 SUF ae 20 | aca 62.1 Hams, Cer. 14-16 Ib. @14 a eS ee * Medium -------------- nee Hams, Cert., Skinned Ree = BCA 62.1 16-18 lb @l Elastic, 32 pkgs. ----- = 90 rT Cream-Nut, No. 1 ---. 12 Special heavy -------- 62.1 Ham, dried beef me cn 975 Large Gaivanced. gt Percola, No. 1 —_______ 09 Extra. beavy eae - Knuckles =. 24 : ee : Medium Galvanized __ 7 73 Polarine ‘‘F’’ —_------ 62.1 California Hams __ @12% Small Galvanized ____ & +3 or Oil a — Picnic Boiled Hams @16 . finol, oz. cans, doz. ® Boiled Hams —___-__ @22 eee . yeaa Finol, 8 oz. cans, doz. 2 25 Minced Hams ______ qwli Free Run’g, 32, 26 oz. 2 40 eg Washboards ° 39 Parowax, 100 Ib. == 13 Bacon 4/6 Cert. -_--_ @15 Brive ease lots —_.-___ 230) Blog fara Nal 1%. 29 45 Danner, Globe 5 50 Hs ial Roll ae $s Parowax, 40, 1 Ib. -- 7.55 Todized, 32, 26 oz. -- 2 40 Blue Teac el 5 7 ae 9 = Brass. sinele 6 25 pecia Oa eae Parowax, 20, 1 1b: -_ 7.8 Wive case lots ----_-- 2 30 Bie asa ie “10 : 3 18 Glass, single oe 6 OC Beef Red Karo, No 1% 266 Uduble Peerless ____ 8 50 Boneless, rump ----@22 00 Red Karo, No. 5, 1 dz. 3 64 ° single Peerless ______ a ul MATCHES BORAX Red Karo, No. 10 ____- 344 Northern Queen —_——~ 5 50 Diamod, No. 5, 144 6 00 : Twenty Mule Team Universal = 7 35 Searchlight, 144 box 6 a Liver 24. 1 tb packases _ 2 35 See eg 5 O BReeg 2202 10 48, 10 02. packages .. £ 40 ; a NA ee 4 = Cake 2 40 96. % Ib. packages __ 4 00 Imit. Maple FI : Wood Bowls Diamond, No. 0 eo v4 CLEANSERS ene Na te ae a Be eee 5 00 ac Orange. No. 5. 1 doz. 4 74 a bi avec -------- o vu TSS laa i — Butter 2... 8 Ou Safety Matches RICE 19 in. Butter 25 - WASHING POWDERS J in. Butter -----_-- 25 tu Red Top, 5 putes case 5 45 Fancy Blue Rose ~~ 3 50 Bon Ami Pa.. 18s: box Ff 90 P l 5 © 4 5 , » O10; 0 BHOss Case Maney Head = = = 06% Bon Ami Cake, 18s__ 1 65 ; Maple and Cane WRAFPING PAPER Brig = ef Wanuck, per eal -= = 1 o0 |. Semdac, 12 pt. cans 2 95 Climaline. 4 doz... 3.6v Kanuck, 3 zal. can -. 6 5y Eibre. Manila, white__ be MULLER’S PRODUCTS Semdac, 12 qt. cans 4 90 RUSKS Grandma, 100, 5c ____ 3 50 No. F Witte 2 06! hy Macaroni, 9 oz. ------ 2 20 Postma Biscuit Co. Grandma, 24 Large __ 3 50 butchers D F _---___- 06 Spaghetti, 9 oz. —.--__ 2° 20 18 rolls, per case ____ 1 80 snowboy, 12 Laree .. 2 55 Wraft oe Oo Klbow Macaroni, 9 oz. 2 20 PICKLES 1Z rolls, per case -_-_ 1 20 Gold Dust. 12 Large 2 25 : Grape Juice Kraft Stripe --_______ 09 Ese meow, 6 - ae 2 a Medium Sour 18 cartons. per case__ 215 Golden Rod, 24 ______ 4 25 A area L quart case 4 40 ee. ermicelli, 6 oz. 2 2 5 gallon, 100 count -- 4 ¢9 12 cartons, per case_- 1 +o La France Laun., 4 dz. 3 60 eleh. 24 pint case. 4 au ge Alphabets, 6 oz... 2 20 Gia Wien Claan, fan. 3.40 Weleh. 30-4 02 cuse_. 2 30 _VERST CASE ikgyx A-B-Cs 48 pkgs.-- 1 30 Octazon, 96S =. > 90 Magic. 3 doz. ~--—--—_ e 10 Sweet Small SALERATUS fa 3 20 ae 2 70 5 Gallon. 000 222. 725 Aarm and Hammer -. 375 ktinso, 24s 5 25 You = ie = oo 1 35 NUTS—Whole Rub No More, 100, 10 COOKING OIL pooet EOS oe ae © 18 Yeast Foam, 1% doz RE Almonds, Tarragona__ Of 2 ee RRS Mazola . oe as sy Brazil, larze 9... Dill Pickles SAL SODA Rub NO Miore 20 Be 100 Pints. 2 dez, ==: 4 60 Fancy Mixed ______-- Gal., 40 to Tin, doz. -- 715 Granulated, 60 lbs. cs, 1 35 Spotless Cleanser. 4S. wluarts, | dow, 2.00 = 4 30 YEAST—COMPRESSED Filberts,. Sicily ~~ _- 32 oz. Glass Pickled__ 2 CO Granulated, 18-2% Ib. 20 OA 385 UHalf Gallons, 1 doz. 775 Fleischmann, per doz. 0 Peanuts, Vir. Roasted 32 oz, Glass Thrown -- 1 48 backases 1 10 Sani Flush, 1 doz, ~~ 2 29 watlons, % daz, _..._ 125 Red Star. ner doz... 20 MICHIGAN TRADESMAN August 10, 1932 SHOE MARKET Michigan Retail Shoe Dealers Association. President—Elwyn Pond, Flint. Vice-President—J. E. Wilson, Detroit Secretary—Joe H. Burton, Lansing. Asst. Sec’y-Treas.—O. R. Jenkins Association Business Office, 907 Trans- nartatinn BPldge.. Detroit The Time To Replenish. Taking inventory in a small store is, quite a job, as everyone knows; but we had the opportunity this week of talking with a man who takes world inventories and would you believe it, it is not such a thumping job as it might sound. Anyone who can count two and two, can count in the billions if they have enough patience and per- severance. Dr. Hollis Godfrey Engineering of the Founda- tion of Economics has just completed an inventory of twenty great world commodities; coffee, rub- ber, oil, copper. steel, silk, ete. He finds 4a mid-summer compilation shows that inventories have developed a level below actual world Any perceptible demand in the twelve ma- jor countries of the world for one or more of these commodities and the in- evitable result will be higher prices. He has found a disposition on the raw stock producers to put minimum of world needs. part of into storage the first surplus very doesn't and stocks: because demand justify a stock storage second, because finance will not per- mit of capital being tied up in storaged goods. He draws this wide inventory the opinion that the turn has come and that progress slow and steady will be the consequence. It is not so very difficult to also re- duce a world inventory picture to the from world- compass of a little shoe store’s in- ventory. Again, it is a matter of fig- ures. The National Shoe Retailers’ Association inventory analysis shows that stock decrease (in dollars) in 1930-1931 for all recorded stores, was 13.9. Shoe stores, therefore, are op- erating on lower inventories. The analysis shows that stores doing a business under $35,000 show a decrease in stock of 13.6. Stores doing business from $35,000 to $75,000, show a stock decrease of 14.4; and stores doing a business over $75,000, a stock decrease (in dollars) of 13.5. The little shoe store and the wide world are both operating on the plan of stock-turn. The important thing is the speed of turnover, for goods on the shelves have no value until sold, and commodities of the valueless until the great basic world in sold. What stock? storage are will move these goods in Strange to relate, one of the best versed shoe traveling men, L. C. Hart, tells in the Voice of the Trade in this issue that if the shoe stores of this country enjoyed five consecutive days of what might be termed normal shoe buying, that every store would Monday { { find itself on the following morning out of a stock of salable, stvleful shoes. Is it too far-fetched an opinion to that if the world itself were to have five days or five weeks of voice entire normal buying of all sorts of comr modities—to put homes, buildings and raiment back to the normal level, that would rush to re- the world also plenish? These mid-summer facts and opin- ions indicate that we are about at the end of the vicious circle. For want of a better term, let us say that we are at the beginning of a “virtuous circle.” Let us reduce it to its least common denominator, he finds money in his pocket to pay the grocer, the meat dealer and the shoemaker. If he has just a little money, merchants have confidence in him and will extend him credit in the belief that his income will continue and that he will be buying new goods, and old. Multiply that pur- chasing power of the individual by thousands in America. Henry T. Rainey, House majority leader, gives an example in the world field. He “T spent the summer of 1931 in Russia and found Russia Give a man a job and paying for says: anxious to trade with us in spite of unfriendly attitude. They need nearly everything we produce. There our is more building going on in Russia than in all the rest of the world. Their faetories are employing 3,000 to 22,000 people each and working two shifts day and night. There is no unemploy- ment in Russia.” If these hopeful and helpful indices continue without political and social disappointments, then we are indeed better off than we have been.—Boot and Shoe Recorder. —_—__*e + + —-- Consider Advancing Toys. Toy manufacturers are considering the advisability of advancing prices from 5 to 10 per cent. Sept. 1, accord- reports in the market. The their arguments ing to manufacturers for higher prices on the claim that re- tailers have delayed placing commit- ments on holiday requirements, with many stores planning to place orders in the middle of September. “Prices announced last Spring were based on the normal costs of produc- tion in turning out Christmas require- ments over a period of seven to eight months,” a doll producer explained. “Orders placed to date have been negligible, but we know that the vol- ume ordered eventually will not be much lower than last year’s. The re- sult will be that production will be ‘peaked’ through a period of three to four months and factories compelled to pay workers for overtime and suffer increased costs in other respects. “In the manufacture of dolls the weather has a great bearing on pro- duction schedules, work being sus- pended when the weather is unfavor- able. If the industry is called upon to turn out seven months’ supply within a period of three months, extra work- base ers and overtime employment will alter costs to such an extent that a 10 per cent. price increase will be absolutely necessary. —_+2->___ California Very Much To His Liking. Los Angeles, Calif., Aug. -6—Copy of your good journal came in_ this mornine’s mail, without delay. I am forwarding you my check for one year’s subscription to the best trade paper I know of being offered to the modern business man. Mrs. Cruzen and myself are the same as when you heard last. We are enjoying very wonderful weather and sunshine here in California. The temperature for yesterday ran from 79 to 62, which is about as it has been running so far all summer. The nights are delightfully cool. I have over me at night two wool blankets, ‘besides sheet and spread, and sometimes wake up during the night a little chilly. Everybody is very enthusiastic here right now over the Olympic games. At the opening of the games last Saturday there were 105,000 persons in attend- ance at $3 a shot. Not so bad for a day of depression. So far the United States is showing the remainder of the world what it is all about, with few exceptions. In closing permit me to say I am sure of being kept well posted on busi- ness affairs in¢ Michigan for the next year through the medium of the Mich- igan Tradesman. Alva Cruzen. A Business Man’s Philosophy. Are these times hard? Yes, but many of us have lived in times that were almost as hard. In 1904 I began my first full-time job at $3 per week. I worked through a summer vacation in a grocery and meat market. I was fourteen. In 1905 the proprietor paid me $3.50 per week for summer work. In 1906 I worked in a city news- paper office at $8 per week. In 1907 I was a salesman in sum- mer at $12 per week. In 1910, after graduation from col- lege, I became a reporter at $18 per week. This was considered good pay and I earned it because I was experi- enced. I was twenty-one. In 1914 my pay had been raised to $37.50 per week. In 1915, by changing jobs, I boosted my pay to $50 per week. In 1916 I went into business for myself. William Feather. Sa A spoonful of success is worth a gallon of failure. INTELLIGENT INSURANCE SERVICE and REAL INSURANCE SAVING Originally For Shoe Retailers now For Merchants in All Lines The same saving and the same service to all We confine our operations to Michigan We select our risks carefully All profits belong to the policyholder MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. Bags That Have Many Tricks. Window shopping expeditions in New York never fail to reveal some- thing of interest. A recent stroll down Madison avenue brought a trick bag to our attention. It is quite the most entertaining thing: within its slender contour it conceals a cigarette case, built into the outer wall of the bag and hidden even when the flap is lifted. Nor does anyone suspect its presence until the owner pushes up the orna- mental ‘button that serves to fasten the purse, thereby raising the cigarette case into view. : The best part of it all is that the bag is good looking—it really belongs in the de luxe class. Across the top, on a raised band, are the initials, cut out in colored enamel if the model is of Morocco leather, or in marcasite, if it is in antelope skin. Another novelty purse is of black antelope—it comes in other leathers and many colors—of which the trim- ming is in white metal. The crescent- shaped band serves not only as orna- ment and fastening but it may be raised so the wearer can slip her fingers through it, using it as a handle when she wants to. The woman obliged to carry many papers bent will welcome the new sac d’affaires, or brief case, made like a big envelope in felt. There are many colors to choose from. Pad and pencil have a fixed place in this model, which offers ample room for all one’s business paraphernalia. —_—__~~- + Ever notice how hard it is to pay for a thing on the “easy-payment” plan? owner's when on_ business Mutual Building LANSING, MICHIGAN Phone 20741 August 10, 1932 Run Thy Shop or It Will Run—and Ruin—Thee. (Continued from page 12) waiter and discussed with him an or- der for iced tea. The waiter sent the steward of the car. The point at issue was the charge of 25c for iced tea. “Td like the tea,’ explained the guest to the steward, “but I can drink only a glass of it, and I certainly do not want to pay 25c for a glass of iced tea.” Rules, however, are rules, and the arrangement in that diner was that a pot of tea must be made, then poured on ice, and that involved a service of two full glasses. The guest passed up his beverage. It developed in later conversation that this was a lieutenant in the Navy, now taking his enforced month of “vacation” without pay. He said to me that now for the first time in his experience he was riding in the day coach to save the two dollars or so for parlor car seat. In that way, too, he was able to ride by day, then buy an upper berth for the night, and the trip would cost him perhaps $5 less than otherwise. What impressed me was the quiet soberness of the man. Navy and army men have always been pretty touchy on such matters. They have not readily submitted to anything like second-class travel or accommodation, but believe me, there is a change, and, if you ask me, the change is whole- some. There could therefore be no better time than now to put schedule delivery into effect and work it inexorably— though I repeat that any other way of working it will simply not work at all. The end will be added earnings. Paul Findlay. ——_> + +___ Some Hopeful Sings Seen in the Food Industry. (Continued from page 13) consumers. The effect of this adjust- ment on prices has been more serious because of difficulties attached to financing a commodity that must be produced in a few short weeks and then carried for months. With these two influences shifting financing ‘back toward the producers, it seemed that no price would ever hold. Sugar, livestock, meat products, grapefruit and minor commodities have advanced sharply under sustained demand during the season of reduced production. Such turns indicate that the readjustments in the handling methods for the food supply of the country are about completed—the stor- age places are so empty that consump- tion reacts on storage stocks at points of production. The course of food prices during the next twelve months depends primarily upon what the weather and the de- structive pests do to the production of 1932. Temporarily conditions are favorable but the sharp reversal in the canned pea out-turn indicates what may happen when crops are so poorly fertilized and cultivated and so open to insect destruction. We have no hesitation in saying that the deflating of food production and the cleaning up of food storage stocks have pro- ceeded to where we may expect a turn. MICHIGAN TRADESMAN The price of each commodity will more nearly depend on the market position of that commodity—upon its statistical outlook—the prospects for production and consumption and the degree with which stocks are so financed that they can be held for orderly consumption. Our difficulty there is having ac- curate information on which to base judgment. We are progressing in that direction. We have fairly accurate figures as to the annual production. We are learning the need to know more about actual consumption and the influences affecting it. We are still with little knowledge of what has been and is to be the month to month consumption of any commodity, where it goes and why. Even when we have these statistics, there will be another need—to under- stand what the statistics mean, and for this understanding to be so wide- spread in the trade that statistics rather than blind impulses control markets. There is one truth that the depres- sion has brought home to us—the fact that each man is his brother’s keeper— a responsibility for the welfare of those with whom we do business far greater than was appreciated during the boom days. Gordon C. Corbaley. + - -< OUT AROUND. (Continued from page 9) I am glad to see the Grocery World oppose the idea of adopting the trade acceptance plan, which is being urged by New York merchants to take the place of the open account, so they can Lave some hing which they can dis- count with their banks, and ‘uus raise ready money. The objection to the trade acceptance is that it is invariably signed before the buyer has had time to examine the goods or before any defect in them, perhaps latent, has dis- closed itself. This means that if there is anything wrong with the goods in quality, count, weight or measure the buyer has no recourse except to sue the original seller, which would prove to be a very expensive proposition. The ‘first merchant I hear of signing a trade acceptance will receive a call im- mediately from the Tradesman’s fool Killer. A Detroit subscriber writes me as follows: Detroit, Aug. 9—Suppose you or I or almost any other person or firm in the United States of America would bring into the country sons of broken down emperors, as Henry ford has done, while men in both Dearborn and Detroit—worthy men with families to support—are pleading for work? What would all decent people think and say of us? But vast wealth behind ford appears to give him a license to do as he d--m pleases. I suppose our correspondent refers to the employment of a grandson of the kaiser in the ford factory in De- troit. This is exactly what would be expected from the man who encour- aged the kaiser in his infamous career by sending the so-called peace ship to Europe during the most virulent period of the war planned by the kaiser for the “destruction of a large portion of Europe and the subjugation of the United States,” as the kaiser’s cousin predicted the long-contemplated action of the kaiser in Manila Bay in 1898. Wihy Henry ford should go out of his way to furnish employment to the scion of such a fiend incarnate is more than I can understand when by so do- ing he deprives a decent American citizen of a job which might keep his family from starving. E. A. Stowe. — Meeting of Wholesale Traverse City. A meeting of the executives and salesmen of the three largest inde- pendent wholesale grocer houses of Northern Michigan—the Grand Trav- erse Grocer Co. of Traverse City and Manistee, the Sault Wholesale Grocers of Sault Ste. Marie, and the Alpena Wholesale Grocer Co. of Alpena—was held at the Park Place Hotel in Trav- erse City on Friday and Saturday. The object of the meeting was to talk over business conditions and _ to Grocers in perfect plans for the approaching fall business. About fifty were present, including the full force of salesmen of each of the houses. The first day of the meeting was devoted to business affairs, while on Saturday the representatives of the visiting houses were entertained by the Traverse City organization with drives to some of the famous cherry orchards throughout the region and visits to several of the large cherry canneries in and near Traverse City. On Satur- day evening a banquet was served at the Park Place Hotel and the remain- der of the evening was devoted to listening to splendid talks by of the heads of the three houses. The three houses referred to above were all former National Grocer Co. some branches and have been in operation for a number of years. At the time the National Grocer Co. discontinued busi- ness, about two years ago, these houses were purchased by the present owners under the management: Fred D. Vos, formerly of Grand Rap- ids, is the President and Manager of the Traverse City and Manistee hous- following es: P L. McDougal is President and Manager of the Sault Wholesale Gro- cers at Sault Ste. Marie, and J. C. An- derson is Manager of the Alpena Wholesale Grocer Co. at Alpena, all of whom were former managers for the National Grocer Co. While these houses are separate corporations, yet they are affiliated together in such a way as to give them the same bene- fits as though they were of one com- pany, as they combine their purchases, which makes it possible for them to purchase in car lots, where otherwise they would be obliged to buy in less than car lot shipments and they also do other things which are a distinct advantage to themselves, as well as their customers, which they would be denied if they were obliged to operate singly. These houses are all strictly independent jobbing houses and serve none other than independent merchants and have no connection with any chain store organization, whether it be the chain owned store or the voluntary chain which are serviced by certain wholesale grocery houses under the pretext that they are not chain stores. The meeting was largely devoted to the introduction of the new line of 23 spices, canned goods, ete., which will be packed under their private brand “Cherry Blossom” and will be ready for delivery to the trade this fall. Brea ©). Vos. —_—__» ~~ Drug Producers Re-Label Goods. More than a score of products, con- sidered by the drug trade to be on the border-line between toilet articles and medicinal preparations, are being re-labeled by manufacturers in order Such preparations as rubbing alcohol, on to avoid the new excise taxes. which labels frequently suggest use after shaving, present a problem to the producers because toilet articles are subject to the new tax while medicinal preparations are exempt. Smelling and perfumed salts, as well as petroleum jellies recommended as hair tonics, are other articles on which labels are being changed. ——__ _—|-+ << __.._.. Insulting. An Aberdeen lady was buying a birthday present for her husband. In the men’s department of a big store she asked for a collar, size sixteen. The assistant quickly found the appro- priate box in which the collars were housed and enquired in mild surprise: “Only one, madam?” said the lady, haushtily: do ye think Pm 3a bigamist?” “Yes, certainly, only one,” GREENE SALES CO. SPECIAL SALES CONDUCTORS Reduction — Money-raising or Quitting Business Sales. 142 N. Mechanic St. Phone 9519 JACKSON, MICHIGAN Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. Grand Rapids, Michigan Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. For Sale—14 x 14 Butcher ice box and four-ton York ice machine, complete with motor and coils for above box. H. A. Christensen, Albion, Mich. 538 _ FOR SALE—Cash or easy terms. Com- plete job printing office, one of Muske- gon's oldest firms; in first-class shape. Shop in down town district; reasonable rental; wonderful opportunity. Inquire James Roach, 139 West Webster avenue, Muskegon, Mich. 539 Wanted—Experienced elevator man- ager. References. Box 11, telephone 71, Stanton, Mich. O40 nn 24 MICHIGAN TRADESMAN August 10, 1932 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. The trade is warned to look out for a man named T. Miller, who claims to represent the Cameo Novelty Co.,, 23rd street and Fourth avenue, Pitts- burg, Penna. He pretends to sell 5000 tickets for $15 and gives a dis- count of 10 per cent. if the goods are paid for in advance. Many merchants are reported to have been swindled by this clever pretender. No tickets are ever received and no replies are re- ceived from letters of enquiry sent to Pittsburg. Mrs. Charles Donovan called on the Realm this week to protest against the statements made in our issue of July 27 relative to the sales methods of the Grand Rapids Products Co., of which her husband is sole owner. She stated that her husband makes up No Rub and sells it to salesmen at $2.40 per case of two dozen. The salesmen, in turn, unload the goods on the retail erocer for $4.50 per case and succeed in securing cash in advance by making representations they are in no position to carry out. The two men who played false to the retail grocers of Muskegon are Lamar Niggle, who resides in the 1600 block on Madison avenue, Grand Rapids, and C. L. June, who resides at 425 Dickinson street. Niggle is -known to the trade as a former trav- eling representative for Rye Crisp Co. and the Ralston Purina Co. He does not bear a very good reputation. June is no longer selling No Rub. Mrs. Donovan said her husband did not have sufficient capital to go direct to the retail trade with his washing powder and that the jobbing trade will not take it on because of his fiasco in his O-So-White organization, which went into liquidation several years ago under very unfortunate circumstances. She thought Mr. Donovan ought not to be blamed for the misrepresentation of the salesmen on whom they depend to sell their output and could not be made to see that such methods would completely destroy the sale of the arti- cle they are undertaking to place on the market. She weuld not concede that a manufacturer must stand or fall by the actions of his road representa- tives. Because of this situation the trade is advised by Realm to take no stock in the unfounded promises the salesmen of the concern make to secure advance payment, which should never be done under any circumstances. As Mrs. Donovan confirmed all the state- ments made in the warning article pub- lished in this department two weeks ago no revision or correction of the article can be made at this time. The Federal Trade Commission has ordered the Brown Fence and Wire Co., Cleveland, which supplies farmers with fencing, roofing, poultry appara- tus and other accessories, to cease rep- resenting directly or by implication that it manufactures or grows certain articles except in cases where this is true. The company is also directed to stop asserting that goods purchased by it from other manufacturers go to the consumer without a middleman’s profit. According to the Commission’s find- ings, the company does manufacture such commodities as wire fencing, fence posts, gates and other fencing accessories, but purchases from other manufacturers or producers articles ranging in variety from fence anchors and tires and tubes, to baby chicks, nursery stock, and water heaters. The Brown Co. advertises in farm journals and, in close to 1.000,000 cata- logues sent out each year, asserts that the prices are low because the customer does not have to pay anything for mid- dlemen’s profits and expenses. Such prices are lower than those of other companies because Brown customers pay only the actual cost of manufac- ture plus one small profit, according to the advertisements. Regarding this latter class of goods the Commission orders the company to stop “directly or by implication” giving as a reason for its alleged abil- itv to sell such articles, the fact that they are furnished directly to the con- sumer from the company’s own fac- tories, mills, nurseries, hatcheries or other establishments and this without expense or charge for a middleman or with but one profit plus the manufac- turer’s cost, when such are not the facts. The Commission found that this lat- ter class of merchandise is sent from the factories of the respective manu- facturers directly to the consumers on order of the Brown company, with two separate profits included in the sale price. One such profit accrues at the original source of the articles and the second to the Brown company. In reality, this company is a middleman, the Commission found. The company made special arrange- ments regarding articles it purchased from others. It developed the tools and designs used by the other mills for making the fence anchors, while it had its own formula for the paints, varnishes and enamels made by others. It advanced funds for the materials and bought such paint products at the cost of the raw material plus manu- facturing costs at a fixed price per gal- lon. Such arrangements with the paint company and with several other con- tracting manufacturers is confined to their dull seasons. Through considerations of overhead and seasonal losses, the company, with its volume business, in some cases ob- tains the products for which it has so arranged at cost and sometimes less than cost, and is thus able to resell at a low price. Orders received by the Brown com- pany for the products other than those manufactured by it and other than those which it has bought at or below the manufacturing cost, are filled pur- suant to arrangement with manufac- turers in thirty-five distributing cen- ters. These goods go from these man- ufacturers to the Brown company’s customers with the two separate profits included in the sale price, the Com- mission found. —_ 2+ >—__ If you have never been a fool, be sure you will never be a wise man. Gabby Gleanings From Grand Rapids. Wm. F. Reilly succeeds the late H. Kormack as Michigan representative for Sherman Bros. & Co., tea and coffee jobbers of Chicago. Mr. Reilly has been connected with the house many years and is thoroughly familiar wih the line. Geo. W. McKay leaves the city Aug. 20 on a two weeks’ vacation. He and his wife will travel by auto. Their first stop will be Joliet, where they will spend several days with a sister- in-law. They will then proceed to Emmetsburg, Iowa, where they have sixty relatives, near and far. If the wholesale dealers propose to take any action in regard to the public celebration of the ninetieth birthday anniversary of A. E. Brooks on Aug. 16 they will have to move quickly, as the date is only six days ahead. Mr: Brooks richly deserves such recogni- tion at the hands of the men who were his contemporaries during the fifty years he was engaged in the wholesale and manufacturing confectionery busi- ness in this market. Percy C. Palmer died at ‘his home at 157 Monterey avenue, Highland Park, Monday, Aug. 8, after an illness last- ing nearly a year. Mr. Palmer, who had been in the hotel business in Windsor, Ontario, for several years, is better known to many of the older residents in Michigan as a former dry goods salesman and owner of dry goods stores in various parts of the State. Born in Belleville, Ontario, in 1881 he came to Michigan as a child with his parents who settled in Caro. While still in his teens he accepted a position with the old wholesale dry goods firm of Strong, Lee & Co., De- troit, and in a short time was given a territory in Western Michigan which he covered successfully until that firm was merged with Burnham, Stoepel & Co., in 1902. He continued his road work for several years and in the in- terim conducted dry goods stores in Big Rapids, Eaton Rapids, Birming- ham and Windsor, Ontario. It was the ownership of the Windsor store that first gave Mr. Palmer the idea that culminated in the ‘building of the twelve story modern Norton-Palmer Hotel in that city. Visioning a great industrial and commercial development in the Canadian city he quietly secured the site upon which the hotel was erected and continued preliminary plans for financing the project. He enlisted the aid of Charles Norton, owner of the Hotel Norton, in Detroit, and his son Preston and together they brought the complete plans for the hotel to fruition. The Norton-Palmer is a monument to the initiative, fore- sight and genius of Percy C. Palmer. His executive ability was recognized by Burnham, Stoepel & Co., who call- ed him in from the road to fill an ap- pointment as department manager, a position he again successfully filled until previous to his departure into the hotel field. “Perce” as he was more familiarly known to his friends, de- tested dishonesty and above all, sham. He himself always avoided self ex- ploitation. Forceful and influential in hotel circles in Ontario the proficiency and knowledge acquired during his five years in the business was a revelation. His innate modesty, however, kept his many splendid attributes in the back- ground. Mr. Palmer was ‘unitel in marriage in 1908 to Gertrude Lang, of Big Rapids. Besides the widow, three children, Margaret, Frank and John, survive. Interment will be in Bloomfield Hills near Detroit. Lines of Interest To Grand Rapids Council. W. D. Dunbar and a partner opened the Auditorium cafe a few months ago on Huron street, near the new audi- torium. The business has prospered beyond their fondest hopes; so much so, that Mr. Dunbar has bought his partner’s interest and will continue the business, and the partner has retired. We have heard many times that more time was required for a broken bone to heal if the injured one was past middle life, and young men were the favored ones in the event of in- jury. This has been effectively demon- strated recently when our young mem- bcr, Walter S. Lawton, had two bones broken in his right ankle. He drove more than 200 miles after the accident to his home before the injury had medical attention, and he was off his territory only seven weeks. We con- tend that that is a fine record and we felicitate Mr. Lawton on his speedy recovery. The Council extends its sympathy to Nick Loeks and wife in the loss of their brother-in-law, Grover C. Ranck, who passed on the 27th of last month. The picnic sponsored by Rutledge W. Radcliffe, leader, and his crew No. 1, Team Work in Business Group, at Fallasburg Park last Saturday was a big success, notwithstanding the weath- er was unfavorable. Many of the traveling salesmen have weatherd such severe financial storms the past two years that a little rainfall is scarcely noticed. Mr. Radcliffe desires to ac- knowledge the contributions of the Hecht Produce Co., Hattem Confec- tionery, Raymond W. Bentley and W. D. Bosman, which added much to the pleasure of the occasion. At a very spirited meeting last Sat- urday evening, held at the home o: Senior Counselor B. C. Saxton, _fol- lowing the picnic, very definite plans were laid for a vigorous campaign for new members with the beginning of our activities in September. The many friends of Mr. and Mrs. Martin Vermaire are very glad to learn that their eldest daughter, Ethel May, who has ‘been very ill with scar- let fever has been declared out of danger and is slowly recovering. Official Reporter. —_—_+++—____ There comes a time in every depres- sion when the way to resume is to resume. That time must be approach- ing, and it would be well to prepare for it—Walter Lippmann. ——_+++—____ We have forgotten fundamentally that the business of society is to sup- ply well-being to man and not sup- ply man as slaves to a machine age. GEO EARS A = « ao 1 SEIN RG a ei ay IE ici ei cn nsel Are the canned foods you feature grown and packed in your home state? W. R. Roach & Co., Grand Rapids, main-. tain seven modern Michigan factories for the canning of products grown by Michigan farmers. A complete line of canned vegetables and fruits An Audit of your Policies Correct Insurance Coverage Engineering Service Fire Prevention Advice Rate Analysis Prompt Loss Adjustment Saving in Cost GUOL’O For sound insurance protection write 208 NORTH CAPITOL AVENUE LANSING, MICHIGAN Phone 20741 BRANCHES GRAND RAPIDS— Grand Rapids Trust Building DETROIT—Transportation Building (Michigan's Largest Mutual Insurance Agency) WE GIVE YOU f ' ' .) u 444% ! ee u em U 7 u an Eaee oo a aoe > u oe ae eg U L- FEED YO wary NU CPT ¢ yi N wa RL > a “There’s sunny health in every bite”’ A COMPLETE RATION RETAILING at the attractive price of 25c per 2-Ib. package... GET IN IMMEDIATE TOUCH WITH THE RAMAN MCU TTT a A a Ly _ LO _ Or CO rer rr re Ld 4 Da ker One ak ae Ou neae mn Kee ak ew 0 em 6 ee one aE SO 6 One Oe BE OD wre THE MILL MUTUALS AGENCY Rademaker-Dooge Grocer Co. Distributors of Anchor Red Salmon Red Heart Med. Red Salmon Surf Pink Salmon Bull Dog Sardines The House of Quality and Service Red Crown Sliced Beef MICHIGAN BELL TELEPHONE CO. Tell them to VISIT MICHIGAN L your out-of-state relatives and friends like to picnic beside sparkling streams... wander along old Indian trails ... or camp on the shores of picturesque lakes, tell them to vaca- tion in Michigan. The millions of dollars spent each year by Michigan’s thousands of visitors add to the pros- perity of the state. Let us also spend our own vacations in Michigan this year, thereby con- tributing still further to its prosperity. And wherever you go, dispel worry by telephon- ing home and office frequently. Call friends to tell them when you will arrive. Tele- phone ahead for hotel accommoda- tions. Long Distance rates are low With the Price Established through the manufacturers’ advertising your selling cost is less and profits more. Your customers recognize that the price is right when it is plainly shown on the label and in the advertising as it is in Baking Powder Same Price for over 4O years 25 ounces for 25c You save time and selling expense in featuring such brands as K C. Besides your profits are protected. Millions of Pounds Used by Our Government cr" AS We Believe You Are Entitled to a Profit on All Merchandise You Handle or is Distributed to Your Customers We don’t believe in the distribution of free samples or free merchandise to the consumer unless such merchandise pays the merchant his full profit which includes the expense of handling when handled by him. QUAKER SPICES The New Member of the Quaker Family. Packed in new, beautiful, attractive packages —steady, hard-working silent salesmen. Quaker Spices are guaranteed to be absolute- ly pure—a worthy addition to the Quaker Line. Large Packages — Priced Low They will be sold by Independent Dealers only. Our salesmen will tell you about Quaker Spices —a line that will be an asset to the dealer’s business. Voy LEE & CADY — pe ne